Home » Reflectivity/Sunlight readability » Pixel Qi finding ruggedized devices are the 2012 opportunity

Pixel Qi finding ruggedized devices are the 2012 opportunity

Prerequisites (June 2015⇒):

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2010 – the 1st grand year of:

3.5G...3.9G level mobile Internet
• system-on-a-chip (SoC) and
reflective display technologies

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Core information:


In addition we have got many design wins what is the next crop of tablets and other mobile devices coming out this year. We will see how those will do against Apple and so forth.” Then: “A small fab can produce one million panels a day. … A couple of million dollars are needed to adjust the process for Pixel Qi. … A committed order of at least half million is needed to start. … We have 1st tier design wins now. We will see what will come out of that.
Mary Lou Jepsen in the very last video from Charbax (see embedded in the end)

Pixel Qi sunlight readable displays at CES 2012 [Jan 11, 2012]

Pixel Qi’s LCD displays work in direct sunlight and can be used without a backlight. Turning off the light makes the screens look nearly black and white, but cuts the screen’s power consumption by as much as 80 percent. In an Android tablet, the screen could use as much as 75 percent of the device’s power.

from the accompanying Liliputing article:

The company has been showing off its display technology for the past few years, but few consumer products have shipped with Pixel Qi screens. The Notion Ink Adam tablet was available with an optional 10 inch, 1024 x 600 Pixel Qi screen, and the OLPC XO 3.0 tablet will also be available with a Pixel Qi display. But the display company has also had success with more specific markets where outdoor readable displays are a necessityrather than an option.

For instance, military tablets with GPS have been used by paratroopers who need to land on the ground and situate themselves immediately without first looking for shade. Pixel Qi has also been talking to companies interested in using sunlight readable displays in cars, trucks, tractors, and other motor vehicles.

At CES, Pixel Qi is showing off the same three screen sizes and resolutions as last year:

  • 7 inch, 1024 x 600 pixel
  • 10 inch, 1024 x 600 pixel
  • 10 inch, 1280 x 800 pixel

But the company has improved viewing angles and reflection. The screens still don’t have the best viewing angles around. If you look at the display from too sharp an angle, colors will wash out — but that’s not a problem that’s unique to Pixel Qi. While some high-quality devices with IPS displays can be viewed from nearly 180 angles without any loss of clarity, many other cheaper displays offer poorer viewing angles.

Coming 2012! SOL’s 7″ Android-Windows Tablet [SOL Computer, Jan 13, 2012]

Android Tablet "7

Sol Computer introduced a 10 inch Windows netbook and 10 inch Windows tablet with Pixel Qi sunlight viewable displays last year. Now the company is adding two new 7 inch modelsto its lineup, one with Google Android, and another with Windows.

Pixel Qi screens are dual-mode LCD displays which work as full-color screens when the backlight is on, or high-contrast, nearly black-and white displays with the screen off. What makes them special is that you can still see the screens even when the backlight is off, using nothing but ambient light.

Sol founder Chris Swanner says the tablets and netbooks have been popular with pilots and other professionals that work outdoors and in bright, sunlit environments where you really don’t want to have to deal with glare — and where a Windows device that can run highly specialized applications is a must.

This is a niche product though, and it costs a lot to add the Pixel Qi screens to a small number of devices. The Windows tablet has an Intel Atom processor, a capactive touchscreen, and a $1099 price tag — and Swanner says he’s not making a lot of profit at that level. But he’s selling around 20 to 30 devices a month. If volume were to go up, pricing could conceivably go down.

The two new tablets will have 7 inch, 1024 x 600 Pixel Qi displays. A prototype of the Android tablet was on-hand at the Consumer Electronics Show, but I was told that the hardware hasn’t been finalized — the plastic case may be sturdier on the final unit.

Sol Computer 7 inch Android tablet with Pixel Qi display [Jan 10, 2012]

This is a 7 inch Android tablet with a Pixel Qi screen. Final pricing and hardware specifications haven’t been finalized yet.

from the accompanying Liliputing article:

Sol doesn’t have a working prototype of the new 7 inch Windows tablet yet, but Cynovo, the Chinese company Sol works with to build its tablets had a similar model with a standard 7 inch LCD display to show.

Pricing hasn’t yet been set for the new 7 inch tablets, but they’re expected to cost less than the 10 inch, $1099 model.

The New Sol Tablet PC Featuring A 10″ Sunlight Readable Display [SOL Computer, Aug 12, 2011]


Here is the latest sunlight readable Tablet PC offered by Sol Computer.com. We named it the Sol Tablet PC because it will add “some SOL to your life”. Take this Tablet PC anywhere and you will always be able to see the no glare screen display in brilliant high resolution. We have incorporated the latest Pixel Qi transflective back light technology built into our PC Tablet which provides a unique AntiGlare LED Display. Our Sol Tablet PC can be viewed perfectly in direct sunlight – no other tabletPC or IPad can make such a claim. Also, because the Sol Tablet PC has this antiglare technology built into it’s LED no glare screen, battery consumption is reduced significantly. In fact, this Win 7 Tablet PC, when viewed in full sunlight (reflective mode), LED power consumption is cut by up to 80%. This increases battery life to more than 10 hours!


Checkout our Newest Product – DryCASE Tablet™ a flexible, crystal clear waterproof case that allows complete use of your tablet or e-reader while keeping it dry and clean. The vacuum seal takes all the air out of the case so there is no way that water can enter. There can be no exchange of gas (air) for liquid (water). The vacuum seal also allows full use of your touch screen because it seal flush on the face of the tablet.

Only one tablet has been successful in the last year” [in the next video from Charbax Mary Lou Jepsen names as “the tablet from Cupertino everyone is familiar with”, i.e. Apple iPad, saying that “unfortunately we are not in that tablet”] – CFO John Ryan – from the video embedded into the article below:

Pixel Qi Shifting their Business Strategy away from Consumer Electronics [Good e-Reader, Jan 12, 2012]


Pixel Qi is well known for developing a new breed of screens that deliver an unparalleled experience in direct sunlight and draw very low power. The company has seen their technology showcased in the early One Laptop per Child program in Africa, which initially drew industry wide attention to the company. In the last year their screens were featured in various ZTE Tablets in China and recently in the Notion Ink Adam. In the last six months 3M invested heavily in the future of Pixel Qi and has influenced the direction of the company away from consumer electronics to more specialized industries, such as the military.

We have spoken with both the CFO and CEO over the years at various industry events and their decision to gravitate away from the fickle nature of e-readers and tablets was a wise decision. The company instead plans to focus their attention on specialized market segments that would benefit more from their technology and lead to more long-term contracts.

One of the first ways they will deploy their Pixel Qi technology is within the military and give soldiers a new way to receive mission data. If you look at your average paratrooper or ranger they are constantly receiving revised mission parameters and in harsh conditions like a dessert. Being in very bright environments or dark make no different with Pixel Qi, whose very essence is low-power no-glare technology which would make lives easier. Most military operations worldwide still employ maps and written communications, to receive updates to their mission requires many steps and circumstances change many times. The plan is for soldiers to have heavily versatile tablets that last for weeks and are wired into mission control to receive new updates on the fly. Another way their technology will be employed is with the hydro electric community where operators are frequently in high elevations in direct sunlight.

3M’s investment in Pixel Qi is allowing the company to deal with multiple fabs in Taiwan where the company is based and diversify their portfolio. Obviously when you receive a huge investment from a mega-corporation whose reach is all-encompassing you will receive a ton of connections within very specialized niches. 3M is found everywhere from cars, phones, hospitals, and tape. This will turn the company around and we were told in the near future their technology will be everywhere, but in products we will never see. Obviously Pixel Qi is not stepping totally away from the end user experience and they are currently dealing with a number of existing clients in future product launches. Check out our whole interview where CFO John Ryan talks to us in detail about the new direction of the company and demonstrating two new screens they brought with them to CES 2012.

We spoke with CFO John Ryan of Pixel Qi at CES 2012 where he talked about the new direction of the company, the influence of their new investor (3M) and where the company is going for the rest of the year. This is a great interview and gives you an unique prospective you can’t find anywhere but Goodereader.com

Pixel Qi at CES 2012 [Charbax, Jan 15, 2012]

The 1280×800 10.1″ Pixel Qi screen is ready, here it is demonstrated under bright spotlight simulating the sun as well as in some prototypes of upcoming Android tablets. Founder, CEO and inventor Mary Lou Jepsen talks about the latest news from Pixel Qi, where they are going, what they are up to.

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