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February 14, 2017, RSA Conference: Delivering Secure, Client-Side Technology to Billions of Users Adrian Ludwig, Director of Android Security, Google.
Google aims to make the web safe for all. Director of Android Security Adrian Ludwig will discuss the progress they’ve made, the gaps that remain and how client-side security can make the web more secure.
30 Aug 2016, WIRED UK: How Google is putting security at the heart of Android By ADRIAN LUDWIG. Google’s director of Android Security explains the operating system’s built-in security features
Android has been the fastest growing operating system of all time.
The total ecosystem is huge: 400 companies partner with 500 carriers to produce over 4,000 distinct phones, tablets, and TVs running Android.
When we founded Android, the idea was somewhat crazy — build an open standard for hardware makers. Android is open-sourced and provided for free on all hardware.
This makes it possible for hardware makers to build a wide variety of different devices (phones, tablets, and even watches) while simultaneously making it easier for developers to build one app that works across any of these different devices.
Having an open ecosystem and over a billion users means that we take security very seriously. From the very beginning, security has been baked into the heart of Android. For example:
All Android applications run in what we call an “Application Sandbox.” Just like the walls of a sandbox keep the sand from getting out, each application is housed within a virtual ‘sandbox’ to keep it from accessing anything outside itself. This means that even if a user were to accidentally install a piece of malware, it’s forbidden from accessing any other app on the device.
The latest security technology
Android devices use leading hardware and software security technologies such as encryption, application signing, system integrity checks, SELinux, ASLR, and TrustZone to protect user data and the device.
More control in Android M
Users are even more safe with the new permissions model in Android M by giving them more control over what apps are allowed to access. Apps trigger requests for permissions at the time they need to do something.
For example, if your photo posting app wants to access your photo roll, it has to ask you first. So if a flashlight app starts asking for access to your phone book, you can just say no.
Google Play — our official marketplace for Android apps and games — is also an important part of Android security. Before applications become available in Google Play, they undergo an application security review process to confirm that they comply with Google Play policies, prohibiting potentially harmful applications. We suspend developer accounts and apps that violate our policies.
Third Party Verify Apps Feature
Since Android allows alternative app stores other than Google Play, our users often download apps from third-party app stores. In order to help make this third-party experience secure, we also have a feature called Verify Apps that warns the user or blocks potentially harmful apps, even if the app wasn’t from the Play Store.
It will check apps when you install them and periodically scans for potentially harmful apps to keep users safe. Over 1 billion devices are protected with Google Play which conducts 200 million security scans of devices per day.
The results of these efforts have made malware relatively rare on Android. Based on our research, fewer than one per cent of Android devices had a Potentially Harmful App (PHA) installed in 2014, and fewer than 0.15 per cent of devices that only install from Google Play had a PHA installed.
In future installments, we’ll talk more about how we work with the broader security community to protect Android users, and offer a few tips for you to protect your phone as well.
THE CONTRIBUTION FROM THE PARTNERS COMMUNITY
31 Aug 2016, WIRED UK: How Google’s bug bounties reward you for hunting out flaws in its Android software By ADRIAN LUDWIG. Google’s head of Android Security explains how bug bounties keep the OS secure.
Our last post looked at the ways in which we protect users against harmful software inside of Android and through our app store Google Play.
Android, however, is an open ecosystem used by more than 1.4 billion people around the world, so it makes sense to tap into all of those Android partners, developers, users, and researchers to help locate vulnerabilities and problems. This is the advantage of an open ecosystem: we can work with the broader security community who help us improve security and make Android stronger.
The priority for this approach is that we must be transparent about how exactly Android works. Android is open source, and this means we publish the latest programming source code for Android here.
Anyone can review the code to identify potential security risks. Anyone can build a device using this open source code (as well as add their own customisations). And anyone can suggest modifications or improvements to the core open source project.
Secondly, we work hard to encourage research on Android. We have come up with many ways to incentivise people to poke around in our code and find problems.
In 2010, Google started what we call security reward programs to pay security researchers who find major flaws. In 2014 alone we paid more than $1.5 million to security researchers who found vulnerabilities in Chrome and other Google products.
The success of this program led us to extend it directly to Android. In 2014, we started Google Patch Rewards — an experimental program to reward proactive security improvements for a few of our open-source projects. Rewards for qualifying submissions range from $500 for one-line improvements, up to $10,000 for complicated, high-impact improvements that almost certainly prevent major vulnerabilities in the affected code.
Then in 2015, we started the Android Security Rewards Program to help reward the contributions of security researchers who invest their time and effort in helping us make Android more secure. Through this program we provide monetary rewards and public recognition for vulnerabilities disclosed to the Android Security Team.
The reward level is based on the bug severity, increasing for higher quality reports that include reproduction code, test cases, and patches. In the last six months of 2015, we paid more than $200,000 to researchers for their work, including our largest single payment of $37,500 to an Android security researcher. This was part of the total $2 million paid out to researchers across all the programs.
On top of our own programs, we also sponsor third-party competitions such as Mobile pwn2own, ZDI’s annual contest that rewards security researchers for highlighting security vulnerabilities on mobile platforms.
Finally, we work closely with our hardware partners so devices can be updated with the latest patches. For more than three years, we have been working with Android manufacturers every month through bulletins of security issues with which they can keep their users secure.
Nexus devices have always been among the first Android devices to receive platform and security updates. Since last year, Nexus devices have been regularly receiving security-focused, over-the-air (OTA) updates each month in addition to the usual platform updates. These fixes are also released to the public via the Android Open Source Project.
For Android, security has always been a priority. We are extremely grateful to the wider research community for helping us find security flaws. It’s great to us — but more importantly, to 1.4 billion people around the world — to see so many people pitching in to make Android safer.
FROM THE USERS THEMSELVES
2 Sept 2016, WIRED UK: How to keep your Android phone safe from prying eyes By ADRIAN LUDWIG. Google’s director of Android Security reveals practical ways to keep your data safe.
Over the course of this dedicated security series we have focused on how security is baked into the very heart of Android.
But the Android operating system also empowers you to take safety into your own hands.
This final piece in our series focuses on how each and every Android phone user can play an active role when it comes to safety on the internet. Today, smartphones have become nearly indispensable. So it’s important to keep your phone, but also its contents, secure.
We’re going to walk you through some top ways to keep your mobile security skills as sharp as possible. These are simple but highly effective ways to keep you safe, such as finding your phone if it’s lost, keeping your personal information secured, and making sure the apps and games you download are safe.
One of the most basic threats to mobile security is pretty simple and is probably something that has happened to all of us: losing your own phone. We entrust our phones with some of our most personal data – texts from loved ones, family photos, work emails, bank account information, and more. In the wrong hands, that data could cause trouble but when your phone goes missing, it’s not always easy to figure out where to start, who to call, or how to keep your information safe.
Find Your Phone is a new Android feature that will help you if your phone is ever lost or stolen. In a few simple steps, you can not only locate your phone, but also lock and call it, secure your account, leave a callback number on the screen, and more. The feature can be used to find lost Android and iOS devices, and soon, you’ll also be able to access it by searching Google for “I lost my phone.”
You can use Find Your Phone in My Account, or just by searching ‘find my phone’ on any Google browser. Plus, it works for both Android and iOS devices.
A second easy thing you can do if you don’t want anyone who picks up your phone or tablet to have access to your stuff is to switch on your mobile device lock. On an Android phone or tablet, you can pick a PIN, a password, or a pattern.
For added security, you should also set your device to automatically lock when it goes to sleep. You can take this even one step further and customise your settings so that your patterns and passwords are not visible when you’re entering them.
Download apps from trusted stores and marketplaces and help ensure your phone is safe when it’s in your own hands. Some apps can affect your device’s security, so only download them from places you trust. We work to make sure that all apps available on Google Play pass stringent policy checks, including checks for potentially harmful behaviour.
If you have Google Play installed, you’re automatically protected from potentially harmful apps with the Verify Apps feature. It’s turned on by default and warns you before you install an application we believe is potentially harmful. It’ll also check your device once a week for potentially harmful apps. If you see a warning from Verify Apps, we recommend not installing that app.
In the last year, we’ve significantly improved our machine learning and event correlation to detect potentially harmful behaviour. We protect users from malware and other Potentially Harmful Apps (PHAs), by checking more than 6 billion installed applications per day. We protect users from network-based and on-device threats by scanning 400 million devices per day. And we protect hundreds of millions of Chrome users on Android from unsafe websites with Safe Browsing.
We have also continued to make it even more difficult to get PHAs into Google Play. Last year’s enhancements reduced the probability of installing a PHA from Google Play by over 40 per cent compared to 2014. Within Google Play, install attempts of most categories of PHAs declined. Data Collection decreased over 40 per cent to 0.08 per cent of installs, spyware dropped 60 per cent to 0.02 per cent of installs and hostile downloaders also decreased 50 per cent to 0.01 per cent of installs.
Overall, PHAs were installed on fewer than 0.15 per cent of devices that only get apps from Google Play. About 0.5 per cent of devices that install apps from both Play and other sources had a PHA installed during 2015, similar to the data in last year’s report.
It’s critical that we also protect users who install apps from sources other than Google Play. Our Verify Apps service protects these users and we improved the effectiveness of the PHA warnings provided by Verify Apps by over 50 per cent. In 2015, we saw an increase in the number of PHA install attempts outside of Google Play, and we disrupted several coordinated efforts to install PHAs onto user devices from outside of Google Play.
Microsoft and partners to capitalize on Continuum for Phones instead of the exited Microsoft phone business
With The Nokia phone business is to be relaunched via a $500M private startup with Android smartphones and tablets in addition to the feature phones for which manufacturing, sales and distribution, would be acquired from Microsoft by a subsidiary of Foxconn published on this same ‘Experiencing the Cloud’ blog on May 20, 2016 I now dare to publish this follow-up post to the original message which was already available on October 13, 2015 under the title “Windows 10 enhancements for tablets and phones to achieve a powerful PC experience” (that original content see in the final part of this post) and with a statement for the start:
These are significant capabilities with which (although not only with these but with quite a number of other innovations) Microsoft—first time in its history—was able to beat Apple in its own game. You couldn’t believe it?
Unfortunately I’d felt a growing uncertainty about the future of the Microsoft Device business and therefore decided to wait till the picture gets clear. With the following Terry Myerson video appearing on the HP Business YouTube channel I’ve now felt certain to make the original information available in this curent post:
June 2, 2016: HP Elite x3 and Windows 10: Terry Myerson
http://www.hp.com/go/elitex3 –Terry Myerson, Executive Vice President at Microsoft, talks about the collaboration between HP and Microsoft that brings to life the new HP Elite x3 with Windows 10 for business, pioneer in the 3-in-1 category.
My certainty was also supported by the Microsoft decision to exit the phone business as it had been acquired from Nokia:
Microsoft Corp. on Wednesday announced plans to streamline the company’s smartphone hardware business, which will impact up to 1,850 jobs. As a result, the company will record an impairment and restructuring charge of approximately $950 million, of which approximately $200 million will relate to severance payments.
“We are focusing our phone efforts where we have differentiation — with enterprises that value security, manageability and our Continuum capability, and consumers who value the same,” said Satya Nadella, chief executive officer of Microsoft. “We will continue to innovate across devices and on our cloud services across all mobile platforms.”
Microsoft anticipates this will result in the reduction of up to 1,350 jobs at Microsoft Mobile Oy in Finland, as well as up to 500 additional jobs globally. Employees working for Microsoft Oy, a separate Microsoft sales subsidiary based in Espoo, are not in scope for the planned reductions.
As a result of the action, Microsoft will record a charge in the fourth quarter of fiscal 2016 for the impairment of assets in its More Personal Computing segment, related to these phone decisions.
The actions associated with today’s announcement are expected to be substantially complete by the end of the calendar year and fully completed by July 2017, the end of the company’s next fiscal year.
More information about these charges will be provided in Microsoft’s fourth-quarter earnings announcement on July 19, 2016, and in the company’s 2016 Annual Report on Form 10-K.
In addition to the following sentence in the previous Microsoft selling feature phone business to FIH Mobile Ltd. and HMD Global, Oy press release on May 18, 2016:
Microsoft will continue to develop Windows 10 Mobile and support Lumia phones such as the Lumia 650, Lumia 950 and Lumia 950 XL, and phones from OEM partners like Acer, Alcatel, HP, Trinity and VAIO.
That last statement was not enough for me at that time, just 3 weeks ago as I had a truly shocking experience with upgrading my wife’s Lumia 640 XL to the Windows 10 Mobile version which had been released for that type of earlier Lumia phones last March. The software was so much buggy that I had’seen in my life any time before. I’d got so much angry that immediately bought an Android based Samsung Galaxy J5 for her. However, I became again confident in the future of Window 10 Mobile based phones after her bad experience with that Android software in terms of functionality (e.g. too many steps needed for some vital functions vs. that needed on Lumia) and the success of restoring the earlier 8.5 release on the 640 XL.
Several other videos which appeared on the same HP Business YouTube channel a little earlier gave me the final assurance:
May 27, 2016: HP Elite x3 turned heads at Mobile World Congress 2016
http://www.hp.com/go/elitex3 -HP Elite x3 made a powerful first impression at Mobile World Congress 2016 in Barcelona, winning 24 awards and positive reviews from industry experts. Meet the new HP Elite x3 the one device that’s every device.
June 2, 2016: Reinventing mobility: Dion Weisler
http://www.hp.com/go/elitex3 -Dion Weisler President and Chief Executive Officer for HP Inc. introduces to the revolution of mobility. Meet the new HP Elite x3 pioneer in the 3-in-1 category; the next generation of computing, designed specifically for business.
June 2, 2016: The new HP Elite x3: Michael Park
http://www.hp.com/go/elitex3 –Michael Park, Vice President for Commercial Mobility & Software division at HP Inc., introduces the new HP Elite x3, pioneer in the 3-in-1 category that will transform business mobility.
June 2, 2016: HP Elite x3 and Qualcomm: Steve Mollenkopf
http://www.hp.com/go/elitex3 -Steve Mollenkopf, Chief Executive Officer of Qualcomm Incorporated, presents the power of Snapdragon 820 processor in HP Elite x3, as part of the recent collaboration with HP. Meet the new HP Elite x3, pioneer in the 3-in-1 category; the next generation of computing, designed specifically for business.
Now a brief retrospective for the start:
From the full text of Q&A part of the Transcript of Microsoft Nokia Transaction Conference Call: Steve Ballmer, Stephen Elop, Brad Smith, Terry Myerson, Amy Hood; September 3, 2013 [Microsoft, Sept 3, 2013]
OPERATOR: Walter Pritchard, Citigroup, your line is open.
WALTER PRITCHARD: Great. Thanks for taking the question. Steve Ballmer, on the tablet side, obviously, we could say many of the same things as you’ve put into this slide deck as rationale for doing an acquisition on the phone side as we could say about the tablet side including picking up more gross margin.
I’m wondering how this transaction impacts the strategy going forward in tablets and whether or not you need to, in a sense, double down further on first-party hardware in the tablet market. And then just have one follow up.
STEVE BALLMER: Okay. Terry, do you want to talk a little bit about that? That would be great.
TERRY MYERSON: Well, phones and tablets are definitely a continuum. You know, we see the phone products growing up, the screen sizes and the user experience we have on the phones. We’ve now made that available in our Windows tablets, our application platform spans from phone to tablet. And I think it’s fair to say that our customers are expecting us to offer great tablets that look and feel and act in every way like our phones. We’ll be pursuing a strategy along those lines.
More information: Microsoft answers to the questions about Nokia devices and services acquisition: tablets, Windows downscaling, reorg effects, Windows Phone OEMs, cost rationalization, ‘One Microsoft’ empowerment, and supporting developers for an aggressive growth in market share ‘Experiencing the Cloud’, September 4, 2013
From the Microsoft Q4 2015 Earning Call Transcript by CEO Satya Nadella on July 21, 2015:
I am thrilled we are just days away from the start of Windows 10. It’s the first step towards our goal of 1 billion Windows 10 active devices in the fiscal year 2018. Our aspiration with Windows 10 is to move people from meeting to choosing to loving Windows. Based on feedback from more than 5 million people who have been using Windows 10, we believe people will love the familiarity of Windows 10 and the innovation. It’s safe, secure, and always up to date. Windows 10 is more personal and more productive with Cortana, Office, universal apps, and Continuum. And Windows 10 will deliver innovative new experiences like Inking on Microsoft Edge and gaming across Xbox and PCs, and also opens up entirely new device categories such as Hololens.
From Windows 10 available in 190 countries as a free upgrade Microsoft news release on July 28, 2015:
Windows 10 is more personal and productive, with voice, pen and gesture inputs for natural interaction with PCs. It’s designed to work with Office and Skype and allows you to switch between apps and stay organized with Snap and Task View. Windows 10 offers many innovative experiences and devices, including the following:
- Cortana, the personal digital assistant, makes it easy to find the right information at the right time.
- New Microsoft Edge browser lets people quickly browse, read, and mark up and share the Web.
- The integrated Xbox app delivers the Xbox experience to Windows 10, bringing together friends, games and accomplishments across Xbox One and Windows 10 devices.
- Continuum optimizes apps and experiences beautifully across touch and desktop modes.
- Built-in apps including Photos; Maps; Microsoft’s new music app, Groove; and Movies & TV offer entertainment and productivity options. With OneDrive, files can be easily shared and kept up-to-date across all devices.
- A Microsoft Phone Companion app enables iPhones, Android or Windows phones to work seamlessly with Windows 10 devices.
- The all new Office Mobile apps for Windows 10 tablets are available today in the Windows Store.4 Built for work on-the-go, the Word, Excel and PowerPoint apps offer a consistent, touch-first experience for small tablets. For digital note-taking needs, the full-featured OneNote app comes pre-installed with Windows 10. The upcoming release of the Office desktop apps (Office 2016) will offer the richest feature set for professional content creation. Designed for the precision of a keyboard and mouse, these apps will be optimized for large-screen PCs, laptops and 2-in-1 devices such as the Surface Pro.
More information around the above 2 excerpts:
Windows 10 is here to help regain Microsoft’s leading position in ICT ‘Experiencing the Cloud’, July 31, 2015
From 2015 Annual Report>The ambitions that drive us on July 31, 2015:
Create more personal computing
Windows 10 is the cornerstone of our ambition to usher in an era of more personal computing. We see the launch of Windows 10 in July 2015 as a critical, transformative moment for the Company because we will move from an operating system that runs on a PC to a service that can power the full spectrum of devices in our customers’ lives. We developed Windows 10 not only to be familiar to our users, but more safe and secure, and always up-to-date. We believe Windows 10 is more personal and productive, working seamlessly with functionality such as Cortana, Office, Continuum, and universal applications. We designed Windows 10 to foster innovation – from us, our partners and developers – through experiences such as our new browser Microsoft Edge, across the range of existing devices, and into entirely new device categories.
Our future opportunity
There are several distinct areas of technology that we aim to drive forward. Our goal is to lead the industry in these areas over the long-term, which we expect will translate to sustained growth. We are investing significant resources in:
- Delivering new productivity, entertainment, and business processes to improve how people communicate, collaborate, learn, work, play, and interact with one another.
- Establishing the Windows platform across the PC, tablet, phone, server, other devices, and the cloud to drive a thriving ecosystem of developers,unify the cross-device user experience, and increase agility when bringing new advances to market.
- Building and running cloud-based services in ways that unleash new experiences and opportunities for businesses and individuals.
- Developing new devices that have increasingly natural ways to interact with them, including speech, pen, gesture, and augmented reality holograms.
- Applying machine learning to make technology more intuitive and able to act on our behalf, instead of at our command.
January 14, 2016: Continuum for Phones: Making the Phone Work Like a PC by Keri Moran / Principal Program Manager Lead
Imagine having a phone that works like a PC. Continuum for Phones makes this a reality, enabling Windows customers to get things done like never before.
Check out the ways this capability comes alive. You’ll be able to travel and leave your laptop at home, knowing you’re still equipped to complete your most common tasks. Walk into a meeting with just your smartphone – you’re fully equipped for seamlessly projecting PowerPoint presentations to a larger screen. Or take a seat in a business center where you plug your phone into a monitor and keyboard – you’ve instantly gained PC-like productivity using Office apps and the Microsoft Edge browser.
How it all started
The road to Continuum began three years ago with a simple observation: we take our phones everywhere, we depend on them, and we feel lost without them. Yet, when the time comes to do “real work,” we reach for a laptop or desktop PC. So we end up carrying our phones plus our laptops, or we wait until we are at our desks to do the heavy lifting.
The thing is, today’s phones have more than enough processing power to handle our most common tasks and activities. We knew this was especially true in emerging markets where people rely only on their mobile phones to get online. So — with these thoughts top of mind — we set out on our mission to help people get real work done with just their phone.
Who are we? We are the small team of people who built Continuum for Phones with a passion to change the future of personal productivity.
What people want
We started by talking to customers to understand what they needed. We spoke to people around the globe – from Chicago to Shanghai – and found that most people wanted the same thing: a phone that did more. Here are the main insights from the research:
- “My most important device”: people universally describe their smartphone as the center of their connected life.
- Connect to a bigger screen: people rely on their laptops and desktops because their phone lacks a large screen, keyboard and mouse. They want to easily connect to larger screens for both work and entertainment.
- Tech-savvy people expect more: as the processing power of phones has risen, so has the expectations of the tech-savvy.
- Many people around the world don’t have PCs: because they can’t afford a PC, people have a TV and a phone and that’s it. So any computing work gets done on their phone.
We realized that people embraced the idea of having a phone that could work like a PC.
Getting it done
So we started building Continuum, and we soon realized that we faced many technical and design challenges.
For example, there were two paradigms for connecting to a second screen: (1) mirroring your phone’s screen to a larger screen or (2) connecting your PC to multiple monitors. We needed to create a new design paradigm with two independent experiences – one on the phone and a separate one on the second screen. This was important because customers wanted to continue to use their phone as a phone, even while having a PC-like experience on the second screen. We spent months iterating with paper and software prototypes to arrive at an experience that was easy to understand and use.
The technical hurdles were just as big. For example, we had to build support for keyboard and mouse into Windows 10 Mobile. And many substantial architecture changes were needed in Windows to make Continuum work.
At the //Build conference in April 2015, we did our first live demo, and at the Windows 10 launch in July, we showed the full power of a phone running Office* apps on a second screen. The response – which exceeded our expectations — motivated us to keep going, working relentlessly with hundreds of colleagues around the world to deliver an integrated solution that required major changes to Windows, new capabilities in the phones, and creation of docks such as the Microsoft Display Dock.
So, with the debut of Continuum for Phones, you really can have something new in your pocket: a smartphone that has the power and ability to work like a PC. In the words of our CEO Satya Nadella: “This is the beginning of how we are going to change what the form and function of a phone is.”
Right now, this means that you can carry a smartphone – like the new Lumia 950 and Lumia 950XL – and use a small dock or wireless dongle to connect it to a keyboard, mouse and monitor for a familiar PC-like experience. Run Office* apps, browse the Web, edit photos, write email, and much more.
While you’re working on the larger screen, you won’t lose your phone’s unique abilities. Continuum multi-tasks flawlessly so you can keep using your phone as a phone for calls, emails, texts, or Candy Crush. Or if you don’t have a mouse, you can use your phone as the trackpad for the apps on the larger screen.
If you share my enthusiasm for Continuum for Phones, please check out all the details, including multiple usage scenarios, at windows.com.
* App experience may vary. Office 365 subscription required for some Office features.
June 4, 2016 snapshot: New features coming soon to Windows 10 Anniversary Update
This year’s Windows 10 Anniversary Update will have great new innovative features including:1
The pen just got even mightier.
Turn thoughts into action with Windows Ink – using the pen, your fingertip, or both at once.2 Pair it with Office apps to effortlessly edit documents. With Windows Ink, you’ll be able to access features like Sticky Notes with a simple click of the pen.3 When you start drawing a figure like a chart or graph, it’ll turn into the real thing right before your eyes. And because Windows Ink stays active when your device is locked, you’ll be able to jot down notes even when you don’t have time to enter a password.
Cortana’s got you covered.
No time to enter your password but need some quick help? No problem — just ask. Cortana4 will now be at your service, even before you login. Whether you want to make a note, play music or set a reminder, Cortana will have you covered.
The secret password is: you.
With Windows Hello, unlocking your PC and devices is as quick as looking or touching.5 But the new Windows Hello will also let you unlock your PC simply by tapping your Windows Hello enabled phone.6 Beyond the hardware, Windows Hello will also give you instant access to paired apps and protected websites on Microsoft Edge – all while maintaining enterprise-level security. Windows Hello lets you say goodbye to cumbersome passwords.
Got game? We’ll deliver.
Windows 10 will deliver incredible DirectX 12 games and Xbox Live features that will transform what you expect from PC gaming. Now you can play and connect with gamers across Xbox One and Windows 10 devices. From the best casual games to the next generation of PC releases, you’ll have more ways to play new games optimized for Windows.7
And that’s not all: Microsoft Studios is bringing a full portfolio of new games to Windows 10, including the forthcoming Forza Motorsport 6: Apex, which will be freefor Windows 10 users.
Ongoing progress reports (only two latest ones are summarised here):
June 1, 2016: Announcing Windows 10 Mobile Insider Preview Build 14356
- Cortana Improvements:
– Get notifications from your phone to your PC
– Send a photo from your phone to PC
– New listening animation
May 26, 2016: Announcing Windows 10 Insider Preview Build 14352
- Cortana Improvements:
– Cortana, Your Personal DJ
– Set a timer
- Windows Ink:
– Updated Sticky Notes
– Compass on the ruler
– General improvements to the Windows Ink experience
- Other items of note:
– Windows Game bar improved with full-screen support
– Feedback Hub will now show Microsoft responses
– Updated File Explorer icon
– Deploying Windows Enterprise edition gets easier
– Limited Period Scanning
– Introducing Hyper-V Containers (ADDED 5/31)
For more information see: https://blogs.windows.com/windowsexperience/tag/windows-insider-program/
Particularly relevant recent information from A change in leadership for the Windows Insider Program on June 1, 2016 by Gabe Aul / Corporate Vice President, Engineering Systems Team:
Since we first started the Windows Insider Program back in September 2014, Windows Insiders have helped us ship Windows 10 to over 300 million devices. We have released 35 PC builds and 22 Mobile builds to Insiders to date. This is a huge change from Windows 7 and Windows 8 which only had 2 and 3 public pre-release builds respectively. Windows Insiders have been more directly plugged in to our engineering processes for Windows than ever before, including participating in our first ever public Bug Bash this year. Windows Insiders contribute problem reports and suggestions which help us shape the platform, and are currently helping us get ready to ship the next major update to Windows 10 this summer – the Windows 10 Anniversary Update. This is just the beginning of the journey we’re on though. We really appreciate having such an amazing connection with our customers, and want Windows Insiders to continue to help shape Windows releases for years to come. With that in mind, I want to talk about a change to the Windows Insider Program going forward.
When I was introduced as leader of the Windows Insider Program over 18 months ago, I was responsible for the team that built our feedback and flighting systems for Windows. It made sense for me to be on the front lines talking with customers of the systems that my team was building to get Insider Preview Builds out and hear the feedback rolling in. In August of last year, I changed jobs to work on the Engineering Systems Team in WDG. In this role, I am responsible for the tools our engineers use to build Windows, including our planning and work management systems, source code management, build infrastructure, and test automation systems. …
Meet Dona Sarkar
I have worked with Dona for many years and think she is the perfect person to guide the Windows Insider Program forward. Her technical expertise, passion for customers, and commitment to listening to feedback is unmatched. …
You can follow Dona here on Twitter. Please welcome her as the new leader of the Windows Insider Program!
Get to know more about Dona here from Microsoft Stories!
Finally more as well as historic information on this subject which I’d originally put together on October 13, 2015 and intended to publish under the title:
Windows 10 enhancements for tablets and phones to achieve a powerful PC experience
These are significant capabilities with which (although not only with these but with quite a number of other innovations) Microsoft—first time in its history—was able to beat Apple in its own game. You couldn’t believe it?
First watch these two very short videos from CNNMoney presenting Microsoft’s “ultimate laptop” in terms of its device innovations:
Hands-on with Microsoft Surface Book
Then follow with the below information which is presenting one the most important Windows 10 software innovations, called Continuum (Continuum tablet mode for touch-capable devices) which makes that “ultimate laptop” an “ultimate tablet” as well.
Then get acquainted with a similar Windows 10 software innovation, called Continuum for Phones (it is rather for Mobile devices) which is allowing an entry level tablet or a premium phone to become a true PC with an extension to an external large size display after docking to it.
Note that while the “ultimate laptop/ultimate tablet” hybrid is for the premium client market, the second one is targeted at the entry level emerging markets as well. In that scenario Microsoft is hoping to capitalize on the availability of extremely low-cost tablets which could be enhanced to a PC-like experience with Continuum for Phones. When coupled with a similarly low-priced Windows 10 phone the emerging market user will have 2 devices for around $200 and a consistent Windows 10 experience easily dockable to a large size display, and with that easily achieving a true PC experience.
Suggested other information:
– July 30, 2015: Docking – Windows 10 hardware dev, Microsoft Hardware Dev Center
– March 28, 2015: Display – Windows 10 hardware dev, Microsoft Hardware Dev Center
– March 28, 2015: Graphics – Windows 10 hardware dev, Microsoft Hardware Dev Center
Continuum tablet mode for touch-capable devices
The Continuum feature of Windows 10 desktop edition adapts between tablet and PC modes when docking/undocking. More generally: “Continuum is available on all Windows 10 desktop editions by manually turning “tablet mode” on and off through the Action Center. Tablets and 2-in-1s with GPIO indicators or those that have a laptop and slate indicator will be able to be configured to enter ‘tablet mode’ automatically.” Source: Windows 10 Specifications, Microsoft, June 1, 2015
June 12, 2015: Continuum Overview – Windows 10 hardware dev, Microsoft Hardware Dev Center
Continuum is a new, adaptive user experience offered in Windows 10 that optimizes the look and behavior of apps and the Windows shell for the physical form factor and customer’s usage preferences. This document describes how to implement Continuum on 2-in-1 devices and tablets, specifically how to switch in and out of “tablet mode.”
Tablet Mode is a feature that switches your device experience from tablet mode to desktop mode and back. The primary way for a user to enter and exit “tablet mode” is manually through the Action Center. In addition, OEMs can report hardware transitions (for example, transformation of 2-in-1 device from clamshell to tablet and vice versa), enabling automatic switching between the two modes. However, a key promise of Continuum is that the user remains in control of their experience at all times, so these hardware transitions are surfaced through a toast prompt that must be confirmed by the user. The users also has the option to set the default response.
Tablets Detachables Convertibles Pure tablets and devices that can dock to external monitor + keyboard + mouse. Tablet-like devices with custom designed detachable keyboards. Laptop-like devices with keyboards that fold or swivel away.
When the device switches to tablet mode, the following occur:
- Start resizes across the entire screen, providing an immersive experience.
- The title bars of Store apps auto-hide to remove unnecessary chrome and let content shine through.
- Store apps and Win32 apps can optimize their layout to be touch-first when in Tablet Mode.
- The user can close apps, even Win32 apps, by swiping down from the top edge.
- The user can snap up to two apps side-by-side, including Win32 apps, and easily resize them simultaneously with their finger.
- The taskbar transforms into a navigation and status bar that’s more appropriate for tablets.
- The touch keyboard can be auto-invoked.
Of course, even in “tablet mode”, users can enjoy Windows 10 features such as Snap Assist, Task View and Action Center. On touch-enabled devices, customers have access to touch-friendly invocations for those features: they can swipe in from the left edge to bring up Task View, or swipe in from the right edge to bring up Action Center.
With “tablet mode”, Continuum gives customers the flexibility to use their device in a way that is most comfortable for them. For example, a customer might want to use their 8” tablet in “tablet mode” exclusively until they dock it to an external monitor, mouse, and keyboard. At that point the customer will exit “tablet mode” and use all their apps as traditional windows on the desktop—the same way they have in previous versions of Windows. Similarly, a user of a convertible 2-in-1 device might want enter and exit “tablet mode” as they use their device throughout the day (for example, commuting on a bus, sitting at a desk in their office), using signals from the hardware to suggest appropriate transition moments.
Imagine the overall smoothness of that combined laptop and tablet experience on the brand new Microsoft Surface Book announced just on October 6, 2015. Out of a plethora of videos reporting on that new device with quite an entusiasm I’ve selected the one which—in my view—just right with its judgement and very concise at the same time.
Surface Book hands-on: Microsoft’s first laptop is simply amazing by Mark Hachman, senior editor of the PCWorld: “No one expected the Surface Book, and what they got was a true flagship for the Windows ecosystem.“
And if you don’t need the leading edge ultrabook performance provided by the clever, “more power (GPU, longer batery life …) is in the detachable keyboard part” design of the Surface Book, then the 4th generation Surface Pro 4 may be more than sufficient for you to provide a state-of-the-art productivity work capability, including the best of the pen computing available on the market (which is also on the Surface Book, you could notice the same pen in the previous video), in addition to a new type cover for the tablet part. Here again the same source has been the best to present all that.
Surface Pro 4: Hands on with Microsoft’s category-creating productivity tablet by Mark Hachman, senior editor of the PCWorld
Continuum for phones
With Continuum for phones in Windows 10 Mobile edition, connecting a phone enables a screen to become like a PC. Additionally: “Continuum for phones limited to select premium phones at launch. External monitor must support HDMI input. Continuum-compatible accessories sold separately. App availability and experience varies by device and market. Office 365 subscription required for some features.” Source: Windows 10 Specifications, Microsoft, June 1, 2015
April 29, 2015: As part of the Universal Windows Platform Microsoft shared at Build 2015 how apps can scale using Continuum for phones, enabling people to use their phones like PCs for productivity or entertainment. With that your phone app can start using a full-sized monitor, mouse, and keyboard, giving you even more mileage from your universal app’s shared code and UI.
April 29, 2015: Windows Continuum for Phones See how new Windows Continuum functionality for mobile phones tailors the app experience across devices to transform a phone into a full-powered PC, TV or a Smart TV
[Sept 17, 2015]
[March 29, 2015]
Continuum for Phones
Continuum for Phones
Windows 10 Mobile
Windows 10 Mobile
Supported entry SoC
Supported premium SoC
1-2GB/8-32GB eMMC w/SD card
2-4GB / 32-64GB with SD slot
7” 480×800 or 1280×720 w/touch
4.5-5.5”+ / FHD-WQHD
<9mm & <.36kg
<7.5mm & <160g
2500+ mAh ( 1 day active use)
802.11ac+, 1 micro USB 2.0, mini HDMI, BT, LTE option
LTE/Cat 4+ /802.11b/g/n/ac 2×2, USB, 3.5mm jack, BT LE, NFC
Front camera, speakers, headphones
20MP with OIS/Flash; 5MP FFC
Oct 6, 2015: Windows 10 Continuum for Phones demo on Lumia 950 and Lumia 950 XL by Bryan Roper, Microsoft marketing manager, at Microsoft Windows 10 Devices Event 2015
The Nokia phone business is to be relaunched via a $500M private startup with Android smartphones and tablets in addition to the feature phones for which manufacturing, sales and distribution, would be acquired from Microsoft by a subsidiary of Foxconn
REDMOND, Wash. — May 18, 2016 — Microsoft Corp. on Wednesday announced it reached an agreement to sell the company’s entry-level feature phone assets to FIH Mobile Ltd., a subsidiary of Hon Hai/Foxconn Technology Group, and HMD Global, Oy for $350 million. As part of the deal, FIH Mobile Ltd. will also acquire Microsoft Mobile Vietnam — the company’s Hanoi, Vietnam, manufacturing facility. Upon close of this deal, approximately 4,500 employees will transfer to, or have the opportunity to join, FIH Mobile Ltd. or HMD Global, Oy, subject to compliance with local law.
Microsoft will continue to develop Windows 10 Mobile and support Lumia phones such as the Lumia 650, Lumia 950 and Lumia 950 XL, and phones from OEM partners like Acer, Alcatel, HP, Trinity and VAIO.
As part of the deal, Microsoft will transfer substantially all of its feature phone assets, including brands, software and services, care network and other assets, customer contracts, and critical supply agreements, subject to compliance with local law. The transaction is expected to close in the second half of 2016, subject to regulatory approvals and other closing conditions.
Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.
For FY16 Q3:
- Surface revenue increased 61% [to $1.111] in constant currency driven by Surface Pro 4 and Surface Book
- Phone revenue declined 46% in constant currency
Now under Nokia Technologies (TECH) the relaunched Nokia phone and tablet business will also exploit such TECH innovations as the recent Nokia OZO: a better way to capture VR
Nokia signs strategic brand and intellectual property licensing agreement enabling HMD global to create new generation of Nokia-branded mobile phones and tablets
Espoo, Finland – Nokia has announced plans that will see the Nokia brand return to the mobile phone and tablet markets on a global basis. Under a strategic agreement covering branding rights and intellectual property licensing, Nokia Technologies will grant HMD global Oy (HMD), a newly founded company based in Finland, an exclusive global license  to create Nokia-branded mobile phones and tablets for the next ten years. Under the agreement, Nokia Technologies will receive royalty payments from HMD for sales of Nokia-branded mobile products, covering both brand and intellectual property rights.
HMD has been founded to provide a focused, independent home for a full range of Nokia-branded feature phones, smartphones and tablets. To complete its portfolio of Nokia branding rights, HMD announced today that it has conditionally agreed to acquire from Microsoft the rights to use the Nokia brand on feature phones, and certain related design rights. The Microsoft transaction is expected to close in H2 2016. Together these agreements would make HMD the sole global licensee for all types of Nokia-branded mobile phones and tablets. HMD intends to invest over USD 500 million over the next three years to support the global marketing of Nokia-branded mobile phones and tablets, funded via its investors and profits from the acquired feature phone business.
Nokia-branded feature phones remain one of the most popular choices of mobile phone in many markets around the world today, and HMD will continue to market them as part of an integrated portfolio alongside a new range of smartphones and tablets. HMD’s new smartphone and tablet portfolio will be based on Android, uniting one of the world’s iconic mobile brands with the leading mobile operating system and app development community.
As also announced today by FIH Mobile Limited (FIH), a subsidiary of Hon Hai Precision Industries (trading as Foxconn Technology Group), the remainder of Microsoft’s feature phone business assets, including manufacturing, sales and distribution, would be acquired by FIH. HMD and Nokia Technologies have signed an agreement with FIH to establish a collaboration framework to support the building of a global business for Nokia-branded mobile phones and tablets. This agreement will give HMD full operational control of sales, marketing and distribution of Nokia-branded mobile phones and tablets, with exclusive access to the pre-eminent global sales and distribution network to be acquired from Microsoft by FIH, access to FIH’s world-leading device manufacturing, supply chain and engineering capabilities, and to its growing suite of proprietary mobile technologies and components.
Nokia will provide HMD with branding rights and cellular standard essential patent licenses in return for royalty payments, but will not be making a financial investment or holding equity in HMD. Nokia Technologies will take a seat on the Board of Directors of HMD and set mandatory brand requirements and performance related provisions to ensure that all Nokia-branded products exemplify consumer expectations of Nokia devices, including quality, design and consumer focused innovation.
HMD would be led, once the Microsoft transaction closes, by Arto Nummela as CEO, who previously held senior positions at Nokia and is currently the head of Microsoft’s Mobile Devices business for Greater Asia, Middle East and Africa, as well as Microsoft’s global Feature Phones business. HMD’s president on closing would be Florian Seiche, who is currently Senior Vice President for Europe Sales and Marketing at Microsoft Mobile, and previously held key roles at Nokia, HTC and other global brands.
Ramzi Haidamus, president of Nokia Technologies, said:
“Today marks the beginning of an exciting new chapter for the Nokia brand in an industry where Nokia remains a truly iconic name. Instead of Nokia returning to manufacturing mobile phones itself, HMD plans to produce mobile phones and tablets that can leverage and grow the value of the Nokia brand in global markets. Working with HMD and FIH will let us participate in one of the largest consumer electronics markets in the world while staying true to our licensing business model.”
Arto Nummela, CEO-designate of HMD, said:
“We will be completely focused on creating a unified range of Nokia-branded mobile phones and tablets, which we know will resonate with consumers. Branding has become a critical differentiator in mobile phones, which is why our business model is centered on the unique asset of the Nokia brand and our extensive experience in sales and marketing. We will work with world class providers in manufacturing and distribution to move quickly and deliver what customers want.”
Vincent Tong, Chairman of FIH, added:
“We are looking forward to fostering a strong and long-term collaboration with HMD global and Nokia. We are impressed by the experience and expertise of the HMD management team and are committed to supporting them with our manufacturing, technology and supply chain capabilities, to capture market opportunities together in the future.”
1 Excluding Japan
About Nokia Technologies
Nokia Technologies (TECH) is Nokia’s advanced technology and licensing business. Formed in 2014, TECH builds upon Nokia’s solid foundation of industry-leading licensing and technology R&D capabilities. By focusing on Digital Health, Digital Media, Brand Licensing, and Patent Licensing, TECH is expanding the human possibilities of the ever-evolving world of technology. In 2015, Nokia Technologies launched OZO, the world’s first virtual reality (VR) camera designed for professionals.
Nokia is a global leader in the technologies that connect people and things. Powered by the innovation of Bell Labs and Nokia Technologies, the company is at the forefront of creating and licensing the technologies that are increasingly at the heart of our connected lives.
With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments, and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things.http://nokia.com
About HMD global
Registered and headquartered in Helsinki, Finland, HMD is a new private venture founded to create a new generation of Nokia-branded mobile devices. HMD is run by a group of experienced industry leaders, including CEO Arto Nummela, previously of Nokia and currently the head of Microsoft’s Mobile Devices business for Greater Asia, Middle East and Africa as well as Microsoft’s global Feature Phones business, and President Florian Seiche, who is currently Senior Vice President for Europe Sales and Marketing at Microsoft Mobile, and previously held key roles at Nokia, HTC and other global brands.
We are proud to announce that the Nokia brand will be returning to the worldwide mobile phone and tablet market.
Every day our fans continue to ask for Nokia smartphones. In fact, in a recent survey, we found that Nokia smartphones are amongst the top five considered brands for purchase by smartphone buyers – and they aren’t even available yet.
So, under a new agreement, Nokia Technologies has granted HMD, a new company led by some of the world’s top mobile specialists, an exclusive global license to create a full range of Nokia-branded smartphones, tablets, and feature phones for the next decade.
The new smartphones and tablets will be based on Android, uniting one of the world’s iconic mobile brands, Nokia, with the leading mobile operating system and app development community.
There is still much work for HMD to do, so you’ll need to wait a bit longer to see what the next wave of Nokia phones and tablets look like. One thing we can assure you is that they will exemplify what you have come to expect from all Nokia devices, including quality, design, and innovation.
A big thanks to you and all of the Nokia supporters around the world. You continue to remind us of the difference our devices have made in your lives. We can’t wait for you to meet the next generation.
Arto Nummela is currently the Vice President of Mobile Devices Business of Microsoft in Greater Asia, Middle East and Africa region.
Subject to regulatory approval and the closing of the Microsoft feature phone transaction to the new company, Arto will become CEO of HMD global, the holding company & exclusive licence holder of Nokia phones.
As an experienced figure in the telecoms industry, Arto has a proven track record in commercial success, building long-term partnerships to enable global business innovation and growth. An intrinsic part of this process – is establishing and motivating strong teams around him – as well as being committed to continued personal growth.
Arto has deep roots in Finland, but has a genuinely global perspective built through experience. His insights into consumer business have been deepened by leading diverse teams from Europe, the Americas, India, the Middle East, Africa and the Asia-Pacific region, including Australia, China and Japan.
Having been an intrinsic part of the original Nokia team, Arto’s list of accomplishments include; open-distribution model development, strategic alliances, joint ventures and partnerships, market-based pricing strategies, global R&D management – specifically for high end smartphone devices, ramping up new global phone architecture work, as well as ramping up product portfolio for new cellular technology generation, alongside a very strong focus on employee loyalty and retention. Arto has led teams in strategic and tactical global product planning, developing and launching new products, as well as brand development and broader market expansion. From 2011 to 2013, Arto also served as a member of the board of directors for CommNexus, a California-based tech incubator, built for start-ups.
Since 2015, Arto has been driving the Microsoft Devices business in Greater Asia, the Middle East and Africa, with global leadership of the Feature Phones business. He joined Nokia in 1994, leading through Microsoft’s 2014 acquisition of the company.
Florian Seiche is a recognised name in the telecoms industry, having been one of the key figures behind the launch and subsequent growth of the HTC brand. He has since gone on to develop and drive the mobile divisions at Nokia and most recently at Microsoft, in the role of VP of Sales across Europe.
Subject to regulatory approval and the closing of the Microsoft feature phone transaction to the new company, Florian will become President of HMD global, the holding company & exclusive licence holder of Nokia phones.
Well known for his lynchpin role as President of HTC EMEA (Europe, Middle East, and Africa), Florian not only established HTC’s EMEA operations in 2005, he went on to oversee the growth of HTC’s business and brand to become one of the most critically acclaimed phone names in the world.
His big brand global experience is far reaching. Prior to joining HTC, Florian was the Global Director of Devices for the Orange Group in London (2003-2005). Under his leadership, Orange successfully rolled out its ‘signature device’ program, which contributed considerably to increased phone usage and ARPU, while at the same time increasing customer loyalty by delivering a compelling user experience.
Florian began his career at Siemens, where he worked for more than ten years. Between January 2000 and February 2003, Florian served as Vice President and General Manager of Siemens Mobile Phones USA in San Diego, leading Siemens’ mobile phone entry into North America.
Having worked extensively across both sales and marketing, Florian boasts an intimate understanding of both consumer trends and demands, as well as the requirements of the key stakeholders in the telecoms supply chain.
Florian holds both Master’s and Doctorate degrees in Economics from the University of Cologne, Germany. He lives in Windsor, UK with his wife Michele and son Jan-Philipp.
Smartphone market outlook and the MediaTek Helio X10 based Xiaomi Redmi Note 2/Prime launched for $125, $140 and $156
Let’s start with an extremely good presentation video by Mrwhosetheboss:
And an actual experience video from Chinese sources (finished by comparing to iPhone 6):
Aug 16, 2015, Xiaomi Today: Xiaomi sold 800,000 Redmi Note 2 phones in 12 hours
Note that Xiaomi has already been the top Chinese company tracked here:
– Dec 12, 2012: UPDATE Aug’13: Xiaomi $130 Hongmi superphone END MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery
– Aug 1, 2013: Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation
– Aug 30, 2013: Assesment of the Xiaomi phenomenon before the global storm is starting on Sept 5
– Sept 5, 2013: Xiaomi announcements: from Mi3 to Xiaomi TV
– June 12, 2014: Xiaomi’s global offensive with Hugo Barra in charge is threatening Apple—with 10.4 million smartphones sold in China it had already outsold Apple in Q1’14, having “just” 9 million iPhones sold there from which we must at least understand the market situation in China upto Q1 2014 as the reference for the Xiaomi’s progress presented here:
With the Q3 2015 Redmi Note 2/Prime advancement Xiaomi will kill the much hoped (by some stock market analysts) incremental opportunities for the $199 Apple iPhone 6 and $299 iPhone 6 Plus in China and throughout the world. And recall that those were announced 11 months ago as “The Biggest Advancements in iPhone History“
Why? Because being in the smartphone device business for just 4 years Xiaomi has already been on or around the top in China for the last 12 months, as well as has launched an impressive global march.
That global sales campaign has been going on in Asia, Russia and Turkey so far, but it is now expanding to Latin America with new model launching in Brazil [CCTV America YouTube channel, July 14, 2015]: “The world’s third largest smartphone maker is taking a different approach in its plans for global domination. Instead of looking to expand in the obvious markets like the U.S. and Europe, Xiaomi is looking to South America. CCTV’s Paulo Cabral filed this report from Sao Paulo.”
And it is not difficult to foresee a huge global success for the company as in India Xiaomi became “the 5th biggest seller of phones in the country, a feat accomplished in only 8 months“: Smartphone company Xiaomi expanding to India and beyond [CCTV America YouTube channel, March 20, 2015]
And now China’s Xiaomi Begins Making Smartphones in India [Voice of America, Aug 14, 2015]: “Xiaomi’s Redmi2 Prime smartphone [NOT the Note 2 one], priced at about $110, began rolling out from a factory in Sri City in southern Andhra Pradesh state this week. … entered the Indian market just a year ago, but since then price conscious consumers have snapped up 3 million phones.“
Also this all happened after “The Chinese smartphone maker, Xiaomi, held a second flash sale of its new 4.7″ Redmi 1S [at $110/699 RMB almost of the same price level as this year’s $125/799 RMB Redmi Note 2] on Tuesday [Sept 9, 2014], after selling out in just four seconds a week ago.“: Chinese smartphone Xiaomi competes with Apple [CCTV America YouTube channel, Sept 9, 2014]
from which I will include the following Q2 CY2014 market share slide for China here:
as this position of being “on the top or around it” has been kept by Xiaomi ever since.
Then we should not forget what only 8 months ago was introduced as Xiaomi launches MiNote, a new iPhone competitor [CCTV America YouTube channel, Jan 15, 2015]: “The tech world is abuzz about Chinese tech company Xiaomi’s bid to compete with Apple and Samsung. Xiaomi CEO Lei Jun unveiled the MiNote and MiNote Pro [at $313/1999 RMB and $391/2499 RMB a kind of twice as expensive predecessors to the new Redmi Note 2/Prime] on Thursday, both are cheaper than similar iPhone models. CCTV’s Xia Cheng reported this story from Beijing.”
With that Xiaomi will kill Samsung high-end opportunities as well.
Let’s look first at the quite drastic decline of the Samsung smartphone business for the last year and a half (data from Strategy Analytics as it’s been represented in the Apple and Huawei move on Samsung article of July 30, 2015 from Telecom.com, with the vendor rankings in the table according to the latest quarter, i.e. Q2 2015):
Note that Coolpad (Yulong) and ZTE are also globally represented Chinese brands, not mentioned so far in this article.
Then I can again refer to Samsung-related high-end specification comparisons produced by GSMinsider:
And don’t be fooled with the Qualcomm Snadragon 805 and 801 SoCs used by Samsung in these 2014 vintage devices as Samsung itself abandoned Qualcomm as an SoC supplier for its 2015 devices:
Note: Such Samsung move of abandoning the Qualcomm Snadragon 805 and 801 SoCs in its latest high-end products is not an accident but a hard-pressed necessity. The octa-core Qualcomm Snadragon 810 replacing the 805/801 had serious thermal throttling problems, and the Chinese brands were starting to use other octa-cores, among them the quite competitive MediaTek Helio X10. See the following Q1 2015 technology landscape presentation composed of the graphical views from the April 12 and April 24 reports by CINNO Research (in addition to the camera related view on the right):
And software-wise Xaomi is already 5 years in the smartphone business with a lot of quite enthusiastic supporters for its Android based Mi User Interface throughout the world. The MIUI 5th Anniversary: Greetings From MIUI Fans From All Over The World testimonial video from the MIUI ROM YouTube channel dated August 12, 2015 is stating that: “MIUI is one of the most popular Android ROMs in the world. It is based on Android, featuring a rich user experience and user customizable themes. MIUI is updated every Friday based on feedback from its users. Now with over 100 million users and 34 MIUI fan sites worldwide, MIUI is the choice of many Android users globally.“
What kind of “much hoped incremental opportunities (by some stock market analysts) for Apple” I was talking about?
From India Will Overtake US to Become World’s Second Largest Smartphone Market by 2017 [July 1, 2015] by Strategy Analytics the following chart has been produced for Dazeinfo’s Global Smartphone Sales 2015 – 2017: India Will Surpass The US [July 1, 2015] report: That chart has been used by Brian Nichols in his Why Apple’s Growth-Related Fears Are Overblown [Aug 12, 2015] article on Seeking Alpha for its final argument that:
… the market sees China as imperative to Apple’s future growth outlook and while true at the moment, there’s a catalyst forming that should lessen the company’s reliance on China and lead to many millions of new iPhone sales.
China is not that “forming catalyst” that I mentioned earlier. Instead, Apple has a prime opportunity to grow in India over the next year or two, a market that’s growing rapidly with middle class consumers and is the world’s second largest economy by population behind only China.
… with India’s help, which includes the growth in middle class consumers through 2020, India might very well one day become just as important as China to Apple.
Before coming to such final argument Nichols is talking about the current market situation in China via a chart from Above Avalon’s China Mobile Is a Game Changer for Apple [April 29, 2015] research note and with the following comments around that:
I expect Apple to find additional growth in China next year, regardless of what has transpired from a macro perspective over the last few months. The reason is simple: Improved network coverage. Fact of the matter is that most Chinese consumers are still using 2G or 3G networks, which are hardly compatible with the iPhone 6. At the end of the first quarter, China Mobile (NYSE:CHL) had 153 million 4G customers, up from 90 million in December of 2014 and just 1.3 million in February of 2014. However, China Mobile had 815 million total customers. So that means the majority of its subscribers are still on 2G or 3G networks. Given the rate at which China Mobile has added 4G customers during the last 16 months, investors can rest assured that its network and 4G customers will be far larger by this time next year. Notably, most of those 4G customers will need smartphones, and Apple has quickly become the most popular choice in China.
As for China’s second and third largest wireless carriers, China Unicom (NYSE:CHU) and China Telecom (NYSE:CHA), they have nearly 500 million customers collectively. And believe it or not, China Unicom and China Telecom’s 4G network is even more underdeveloped than China Mobile’s network. However, both China Unicom and China Telecom are working just as fast to build their respective 4G networks. Once more, this increases Apple’s market opportunity in China, and is the key reason why I think Apple’s growth in China will continue through next year, probably at a very high double-digit rate.
So these are the speculations which IMHO do not take into account the new product waves from major Apple and Samsung competitors, especially Xiaomi.
Xiaomi’s new 5.5″ Redmi Note 2 launched in China just this week for $125/799 RMB (16GB version supporting TDD-LTE for a China specific 4G version of LTE as well as TD-SCDMA, the China specific 3.5G — targeted at China Mobile subscribers) and $140/899 RMB (16GB version supporting both TDD-LTE and FDD-LTE, i.e. both 4G versions — for the subscribers of any mobile operators, and especially of China Unicom and China Telecom) is the actual case in this regard. Watch the Xiaomi Redmi Note 2 Prime first look miui 7 pre-order video direct from the launch (the QR code at the start and the end has been positioned out of my embedded view):
Announced: August 13 2015
Sound Alert Types:
The 2.2 GHz Redmi Note 2 Prime version with 32GB storage and support of TDD-LTE + FDD-LTE will sell at $156 (999 RMB).
– Aug 13, 2015: All About Redmi Note 2/Prime: Specifications, Price, Hands-on Pictures! review by Xiaomi MIUI Official Forum
– Aug 13, 2015: Xiaomi New Product Launch: MIUI 7(China), Redmi Note 2(Prime), Mi Wi-Fi nano full launch information (not only the Redmi Note 2/Prime) by Xiaomi MIUI Official Forum, from which the major Redmi Note 2 and 2 Pro Android competition (Huawei P8 and P8max with Hisilicon Kirin 930 and 935 SoCs, and Meizu MX5 (with the same MediaTek Helio X10 @2.2 GHz) on the Chinese market is described as:
Note: regarding the benchmarked performance of each SoC I will recommend the results made available in the Exynos 7420 vs Snapdragon 810 vs MediaTek Helio X10 Turbo MT6795T vs Hisilicon Kirin 935: Benchmark Scores [July 3, 2015] GSMinsider article
– For a much broader competitive comparison I will recommend the Redmi Note 2’s comparisons by GSMinsider which currently contains comparisons (spec-wise):
Aug 13, 2015: Additional videos from XiaomiHK YouTube channel:
Xiaomi – MIUI Introduction (with English subtitles)
Xiaomi – MIUI V7 Endurance
i.e. MIU 7 on [Xiaomi’s] Mi 4, Huawei Honor 6, Meizu MX4 and Samsung Galaxy S5
Xiaomi – MIUI V7 Performance
Xiaomi – RedmiNote2″>Xiaomi – RedmiNote2
Xiaomi – RedmiNote2 Camera
Important videos available on the Bloomberg Business website only, with 3 most important videos added to them from the CCTV America YouTube channel:
June 5, 2014: Here’s Why Hugo Barra Left Google to Be Xiaomi VP: Xiaomi Early Investor Robin Chan discusses Xiaomi’s hiring of Google’s Hugo Barra on Bloomberg Television’s “Bloomberg West.” Former Xiaomi Board Member Hans Tung also speaks.
July 17, 2015: Xiaomi’s Hugo Barra: Studio 1.0 (Full Show 7/16): This week on Studio 1.0: Emily Chang sits down with Hugo Barra, vice president of global operations at Xiaomi. (Source: Bloomberg) 21 minutes from which I will include here the only slide displayed
Plus a lot of other unique information is available in that interview: like the 2015 vintage business model of Xiaomi (investments into non-platform startups to build business partnerships, a whole ecosystem around Xiaomi etc.).
I will add to that the product shown in the Bloomberg interview as an example of such ecosystem generation. This has been documented in Xiaomi launches $13 fitness band [CCTV America YouTube channel, Aug 18, 2014] as: “Chinese Smartphone maker Xiao-mi has started selling an interactive wristband called the Mi Band. The device can measure one’s heart rate and monitor sleep patterns. It’s not the first such device to hit the market, but so far, it’s the cheapest.”
I will also add the Xiaomi Buying Spree Gives Apple, Samsung Reason to Worry [Bloomberg Business YouTube channel, Jan 8, 2015] video stating that: “Xiaomi zoomed past Apple Inc. and Samsung in China smartphone sales just three years after releasing its first model. Founder Lei Jun is now on a buying spree to take that momentum beyond handsets. Bloomberg’s Edmond Lococo has more on “On The Move Asia.” (Source: Bloomberg)”
Then remember the already known facts mentioned in the second video on the Bloomberg website like: “Xiaomi is not Apple“, “Xiami is an Internet company” (“an Internet platform and services brand” heard in another interview), “services are inherent part of Xiaomi“, “Xiaomi is one of the biggest e-commerce sites in China“, “the Xiaomi platform products are enhanced in functionality on requests from its users by around 50%” etc.
As the latest proof-point of such an Internet platform and service strategy of the company watch the Chinese mobile co. Xiaomi launches wallet app [CCTV America YouTube channel, March 26, 2015] video:
Other videos from Bloomberg Business YouTube channel:
Jan 15, 2015: Xiaomi’s Rapid Rise to $45B Valuation Topping Uber: Xiaomi is Apple and Samsung’s rapidly growing threat. Now the world’s third-largest smartphone maker, Xiaomi is releasing its next phone on Thursday at an event in Beijing. Bloomberg’s Cory Johnson looks at how just fast this company is growing. (Source: Bloomberg)
June 5, 2014: Meet the Billionaire ‘Steve Jobs of China’ Lei Jun: Xiaomi co-founder and chief executive officer Lei Jun is known as the Steve Jobs of China, complete with a wardrobe of black shirts and a cult following. But what did he do before starting Xiaomi, and how has his personality helped drive Xiaomi’s success? Bloomberg West’s Emily Chang gives us an overview of this rock star CEO.
Jan 5, 2015: Xiaomi Doubles Revenue to $12B as Phone Sales Triple: Xiaomi, whose investors include billionaire Yuri Milner, more than doubled its revenue in 2014, according to a blog posting by CEO Lei Jun.
Feb 13, 2015: Xiaomi’s Barra: U.S. Market Is Important in Many Ways: Xiaomi’s Hugo Barra discusses the company’s global expansion plans with Bloomberg’s Brad Stone on “Bloomberg West.”
June 4, 2015: Xiaomi Grows Wearable Device Market Share: Xiaomi is looking to elbow its way into the wearable device market. New figures suggest it took a quarter slice of global sales the first three months of the year. Bloomberg Intelligence’s Jitendra Waral discusses the sales figures on “Trending Business.”
Other videos from the CCTV America YouTube channel:
July 22, 2014: Hugo Barra on latest Xiaomi products: Chinese tech firm Xiaomi showed off some of its latest products on Tuesday. The Beijing-based company unveiled its new Mi smartphone and billed it as a challenger to Apple’s iPhone. Analysts say the Mi 4 will be a make or break product for Xiaomi after sales of the older model proved disappointing.The company is also aggressively expanding overseas. Hugo Barra, Xiaomi’s Vice President for overseas business spoke with CCTV’s Xia Cheng.
July 14, 2015: Eric Schiffer on Xiaomi’s global strategy: For more on Xiaomi’s global strategy, CCTV’s Michelle Makori spoke to Eric Schiffer, CEO of Patriarch Equity.
Dec 22, 2014: Tech company Xiaomi flourishes in China, India despite patent disputes: China’s Xiaomi tech company is often compared to Apple. Founded in 2010, Xiaomi has quickly surpassed Samsung to become the top smartphone in China and third in the world. Xiaomi phones are currently only sold online and in China and India.
Dec 22, 2014: Ari Zoldan of Quantum Networks discusses Chinese companies, patent troubles: CCTV America’s Sean Callebs interviewed tech industry expert and CEO of Quantum Networks Ari Zoldan about the rise of Xiaomi and it’s legal battles.
Cortex-A53 is used alone in higher and higher-end devices as the result of increased competition between MediaTek and Qualcomm
We’ve learned a lot during the last one a half years about the superiority of the Cortex-A53 cores for the mass produced SoCs. Some major points about that you see on the right:
My prediction back in Dec 23, 2013 was that The Cortex-A53 as the Cortex-A7 replacement core is succeeding as a sweet-spot IP for various 64-bit high-volume market SoCs to be delivered from H2 CY14 on. Such a prediction is a reality now as no less than 291 smartphones are listed as of today in PDAdb.net, which are using the Qualcomm Snapdragon 410 MSM8916 quad-core SoC based on Cortex-A53. The first such device, the Lenovo A805e Dual SIM TD-LTE was released in July, 2014.
Meanwhile Qualcomm’s downstream rival, MediaTek is moving up fast with its offerings as well. There are 8 devices based on quadcore MT6732M since Dec’14, 27 devices which based on quad-core MT6732 since Nov’14, and even 6 devices based on octa-core MT6753 since Jan’15. Note however that there are 3 such products from the Chinese brand Meizu, and one each from another local brands, Elephone and Cherry Mobile. Only the ZTE model is from a 1st tier global vendor yet.
My prediction was also proven by the fact that interest in that post was the highest on this blog as soon as the respective new SoCs, and commercial devices based on them arrived:
Now even higher end, octa-core smartphones based on Cortex-A53 alone are coming to the market from 1st tier device vendors
June 1, 2015: Asus ZenFone Selfie (ZD551KL)
(launched on the ASUS Zensation Press Event at Computex 2015)
from the product site:
ZenFone Selfie features the industry’s first octa-core, 64-bit processor — Qualcomm’s Snapdragon 615. With its superb performance and superior power-efficiency you’ll shoot sharp photographs at stupefying speed, record and edit Full HD (1080p) video with minimal battery draw, and enjoy using the integrated 4G/LTE to share everything you do at incredible speeds of up to 150Mbit/s!
expected price in India: ₹12,999 ($205)
(Re: “coming in an incredible price” said in the launch video about the earlier ZenFone 2 (ZE551ML) which has the same price, but a 1.8 GHz Intel Atom Z3560 processor, only 5 MP secondary camera etc.)
from the ASUS Presents Zensation at Computex 2015 press release:
ZenFone Selfie is a unique smartphone designed to capture the best possible selfies, quickly and simply. Featuring front and rear 13MP PixelMaster cameras with dual-color, dual LED Real Tone flash, ZenFone Selfie captures beautiful, natural-looking selfies in gloriously high resolution. The rear camera features a large f/2.0 aperture lens and laser auto-focus technology to ensure near-instant focusing for clear, sharp pictures — even in low-light conditions where traditional cameras struggle.
ZenFone Selfie includes the brilliant ZenUI Beautification mode for live digital cosmetics. A few taps is all that’s needed to soften facial features, slim cheeks, and enhance skin tone to add vibrancy, and all in real time — injecting instant verve into any composition. ZenFone Selfie also has Selfie Panorama mode, which exploits ZenFone Selfie’s f/2.2-aperture front lens and 88-degree field of view to capture panoramic selfies of up to 140 degrees. With Selfie Panorama mode enabled, selfies become a party with all friends included — plus the ability to capture panoramic scenery for stunning backdrops.
ZenFone Selfie has a large 5.5-inch screen that fits in a body that’s a similar size to that of most 5-inch smartphones, for a maximized viewing experience in a compact body that fits comfortably in the hand. It has a high-resolution 1920 x 1080 Full HD IPS display with a wide 178-degree viewing angle and staggering 403ppi pixel density that renders every image in eye-delighting detail. ASUS TruVivid technology brings color to life in brilliant clarity, making selfies and other photos look their best. Tough Corning® Gorilla® Glass 4 covers the display to help protect against scratches and drops.
ZenFone Selfie features the industry’s first octa-core, 64-bit processor for the perfect balance of multimedia performance and battery efficiency — the Qualcomm® Snapdragon™ 615. This extraordinarily powerful chip equips ZenFone Selfie to provide the very best multimedia and entertainment experiences, carefully balancing high performance with superior power-efficiency.
June 19, 2015 by SamMobile: Samsung’s first smartphones with front-facing LED flash, Galaxy J5 and Galaxy J7, now official
Samsung has announced its first smartphones with a front-facing LED flash; the Galaxy J5 and the Galaxy J7. Specifications of these devices were previously leaked through TENAA, and their UI was revealed through Samsung’s own manuals. Now, they have been officially announced in China, where they would be available starting this week, but there’s no clarity about their international launch.
All the mid-range and high-end smartphones from the company released recently have started featuring high-resolution front-facing cameras, and the same is the case with the Galaxy J7 and the Galaxy J5. To complement their 5-megapixel wide-engle front-facing cameras, they are equipped with a front-facing single-LED flash. Other features include a 13-megapixel primary camera with an aperture of f/1.9, 1.5GB RAM, 16GB internal storage, a microSD card slot, dual-SIM card slot, and LTE connectivity. Both these smartphones run Android 5.1 Lollipop with a new UI that is similar to that of the Galaxy S6 and the S6 edge.
The Galaxy J7 is equipped with a 5.5-inch HD display, a 64-bit octa-core Snapdragon 615 processor, a 3,000 mAh battery, and is priced at 1,798 CNY (~ $289). The Galaxy J5 features a slightly smaller 5-inch HD display, a 64-bit quad-core Snapdragon 410 processor, a 2,600 mAh battery, and is priced at 1,398 CNY (~ $225). Both of them will be available in China in three colors; gold, white, and black.
The Galaxy J5 and J7 are targeted at the youth and compete with devices like the HTC Desire EYE, Sony Xperia C4, and the Asus ZenFone Selfie, all of which have high-resolution front-facing cameras with an LED flash.
The selfie phenomenon is about to kick up a notch with the introduction of Xperia™ C4 and Xperia C4 Dual – Sony’s next generation PROselfie smartphones, featuring a best in class 5MP front camera, a Full HD display and superior performance.
“Following the success of Xperia C3, we are proud to introduce Sony’s evolved PROselfie smartphone,” said Tony McNulty, Vice-President, Value Category Business Management at Sony Mobile Communications. “Xperia C4 caters to consumers that want a smartphone that not only takes great photos, but also packs a punch. Benefiting from Sony’s camera expertise, the 5MP front-facing camera with wide-angle lens lets you capture perfect selfies, while its quality display and performance features provide an all-round advanced smartphone experience.”
We all like a high-profile selfie – so go ahead and get snapping:
You can now stage the perfect selfie, getting everything – and everyone – in shot, thanks to the powerful 5MP front camera with 25mm wide-angle lens. Sony’s Exmor RTM for mobile sensor, soft LED flash and HDR features means the pictures will always be stunning, even in those ‘hard to perfect’ low light conditions. Superior auto automatically optimises settings to give you the best possible picture and SteadyShot™ technology compensates for any camera shake.
With 13MP, autofocus and HDR packed in there is no compromise on the rear camera, which delivers great shots for those rare moments you’re not in the picture.
You will also be able to get even more fun out of your smartphone with a suite of creative camera apps such as Style portrait with styles including ‘vampire’ and ‘mystery’ to add a unique edge to your selfie. Moreover, apps such as AR maskgive your selfie a twist by letting you place a different face over your own face or others’ faces while you snap a selfie.
Experience your entertainment in Full HD
Now you can enjoy every picture and every video in detail with Xperia C4’s 5.5” Full HD display. Watching movies on your smartphone is more enjoyable thanks to Sony’s TV technology – such as Mobile BRAVIA® Engine 2 and super vivid-mode – which offers amazing clarity and colour brightness. Enjoy viewing from any angle with IPS technology.
Great video deserves great audio to match, so Xperia C4 features Sony’s audio expertise to deliver crisp and clear audio quality. With or without headphones, you can sit back and enjoy your favourite entertainment in all its glory.
The design of Xperia C4 has also been crafted with precise detail and care to ensure every aspect amplifies the sharp and vivid display. A minimal frame around the scratch-resistant screen enhances both the viewing experience and the smartphone design, while its lightweight build feels comfortable in the hand. Xperia C4 comes in a choice of white, black and a vibrant mint.
Superior performance, with a power-packed battery that just keeps going
Whether you’re running multiple apps, checking Facebook, snapping selfies or listening to the best music – you can do it all at lighting speed thanks to Xperia C4’s impressive Octa-core processor. Powered by an efficient 64-bit Octa-core processor [Mediatek MT6752], Xperia C4 makes it easier than ever to multitask and switch between your favourite apps, without affecting performance. Ultra-fast connectivity with 4G capabilities means it’s quicker than ever to download your favourite audio or video content and surf the web without lag.
The large battery (2,600mAh) provides over eight hours of video viewing time, meaning that the entire first season of Breaking Bad can be binged uninterrupted, while Battery STAMINA Mode 5.0 ensures you have complete control over how your battery is used.
Xperia C4 is compatible with more than 195 Sony NFC-enabled devices including SmartBand Talk (SWR30) and Stereo Bluetooth® Headset (SBH60). You can also customise the smartphone with the protective desk-stand SCR38 Cover or with a full range of original Made for Xperia covers.
Xperia C4 will be available in Single SIM and Dual SIM in select markets from the beginning of June 2015.
For the full product specifications, please visit: http://www.sonymobile.com/global-en/products/phones/xperia-c4/specifications/
June 1, 2015: The stakes have been raised even higher by a higher-end octa-core SoC from MediaTek with 2GHz cores which is also 30% more energy efficient because of the first time use of 28HPC+ technology of TSMC
MediaTek Expands its Flagship MediaTek Helio™ Processor Family with the P Series, Offering Premium Performance for Super Slim Designs
P-series the first to use TSMC’s 28nm HPC+ process, which reduces processor power consumption
MediaTek, a leader in power-efficient, System-on-Chip (SoC) mobile device technology solutions, today announces the launch of the MediaTek Helio™ P10, a high-performance, high-value SoC focused on the growing demand for slim form-factor smart phones that provide premium, flagship features. The Helio P10 showcases a 2 GHz, True Octa-core 64-bit Cortex-A53 CPU and a 700MHz, Dual-core 64-bit Mali-T860 GPU. The Helio P10 will be available Q3 2015 and is expected to be in consumer products in late 2015.
The P10 is the first chip in the new Helio P family, a series which aims to integrate into a high-value chipset, premium features such as high-performance modem technology; the world’s first TrueBright ISP engine for ultra-sensitive RWWB; and, MiraVision™ 2.0, for top-tier display experiences. The features available in the P series include several of MediaTek’s premier technologies, such as WorldMode LTE Cat-6, supporting 2×20 carrier aggregation with 300/50Mbps data speed; MediaTek’s advanced task scheduling algorithm, CorePilot®, which optimizes the P10’s heterogeneous computing architecture by sending workloads to the most suitable computing device – CPU, GPU, or both; and, MediaTek’s Visual Processing Application – Non-contact Heart Rate Monitoring, which uses only a smartphone’s video camera to take a heart rate reading and is as accurate as pulse oximeters/portable ECG monitoring devices.
“The P series will provide OEM smartphone makers with greater design flexibility to meet consumer demands for slim form-factors, which provide dynamic multimedia experiences,” said Jeffrey Ju, Senior Vice President of MediaTek. “The P10 enables state-of-the-art mobile computing and multimedia features all while balancing performance and battery life.”
The Helio P10 is the first product to use TSMC’s 28nm HPC+ process, which allows for reduced processor power consumption. With the help of the latest 28HPC+ process and numerous architecture and circuit design optimizations, the Helio P10 can save up to 30% more power (depending of usage scenarios), compared to existing smartphone SoCs manufactured using the 28 HPC process.
“We are pleased to see MediaTek’s achievement in producing the world’s leading 28HPC+ smartphone chip,” said Dr. BJ Woo, Vice President, Business Development, TSMC. “As an enhanced version of TSMC’s 28HPC process, 28HPC+ promises 15% better speed at fixed power or 50% leakage reduction at the same speed over 28HPC. Through our competitive 28HPC+ technology and process-design collaboration with MediaTek, we believe MediaTek will deliver a series of products which benefit smartphone users across the world.”
As with the entire line of Helio SoCs, the P10 is packed with premium multimedia features. With a concentration on advanced display technologies, premium camera features, and HiFi audio, the P10 delivers leading functionality around the features most used on today’s mobile phones:
21MP premium camera with the world’s first TrueBright ISP engine:
Enables ultra-sensitive RWWB sensor to capture twice as much light as traditional RGB sensors in order to retain true color and detail, even in low light. The RWWB sensor also enhances the color resolution, even when compared with RGBW sensors.
Other features include a new de-noise/de-mosaic HW, PDAF, video iHDR, dual main camera, less than 200ms shot-to shot delay, and video face beautify.
Hi-fidelity, hi-clarity audio achieves 110dB SNR & -95dB THD
Full HD display at 60FPS with MediaTek’s suite of MiraVision 2.0 display technologies:
UltraDimming – Dimmer background lighting for more comfortable reading, even in low-light situations.
BluLight Defender – A built-in blue light filter that saves more power than conventional software applications.
Adaptive Picture Quality – Ensures the best picture quality when using different applications. True-to-life colors when in camera preview; vibrant colors when watching videos.
The MediaTek Helio P10 will be released in Q3 2015 and is expected to be available in consumer products in late 2015.
Note that Helio P1 is a significant step in MediaTek’s strategy already outlined in the following posts of mine:
– March 4, 2014: MediaTek is repositioning itself with the new MT6732 and MT6752 SoCs for the “super-mid market” just being born, plus new wearable technologies for wPANs and IoT are added for the new premium MT6595 SoC
– March 10, 2015: MediaTek’s next 10 years’ strategy for devices, wearables and IoT
Only 3 devices based on Snapdragon 805 SoC have been announced yet (since September): Amazon Fire HDX 8.9 (will be released on Oct 21), Samsung GALAXY Note Edge and Samsung GALAXY Note 4 (release for both–17 model varieties–is scheduled to take place in 140 countries throughout the rest of October after 17th in the U.S. and into the month of November). In addition Google Hopes Whale of a Phone Will Make Splash in Phablet Market with the 5.9″ Motorola (soon Lenovo) Nexus 6 (Shamu) sporting the Snapdragon 805 SoC, and competing with Apple’s iPhone 6 Plus. It might be released in mid-October (October 15 or 16) quite probably together with groundbreaking Android L.
New Krait 450 CPU cores (of Qualcomm’s own Krait microarchitecture for ARMv7-A CPU instruction set architecture–ISA) and new Adreno 420 GPU (for Qualcomm’s brand new Adreno 4xx GPU architecture) as well as the explained below:
– Ultra HD 4K display with integrated Hollywood Quality Video (HQV) technology [0:50⇒]
– HEVC codec feature [2:02⇒]
More information: Snapdragon 805 Processor Product Brief of Sept 20, as well as AnandTech | Qualcomm Snapdragon 805 Performance Preview of May 21 (also giving details about the Adreno 4xx GPU architecture) plus The first wave of computational photography capabilities from Qualcomm for its new Snapdragon 805 SoCs [this same blog, Jan 4-12, 2014].
Note that the Snapdragon 805 SoC was announced 11 months ago (Nov 20, 2013) with:
sampling now and expected to be available in commercial devices by the first half of 2014.
The 4 months delay is quite explainable by the onslaught of high-end SoCs from aspiring competitors, such as MediaTek (first and foremost, see more below), Rockchip, Allwinner etc., all using 3d party semiconductor IP for CPU and GPU cores. While pushing for maximum attainable performance with Krait 450 and Adreno 420 by adding more time to development, meantime Qualcomm itself was forced to move to high-end 64-bit ARMv8-A ISA cores from ARM Holdings (Cortex-A57/A53 big.LITTLE) for its upcoming 2015 SoCs (Snapdragon 810 and Snapdragon 808) in order to remain competitive, as even with Krait 450 the DMIPS/MHz gain against the first Krait 200 core is marginal: 3.51 vs 3.3. So the Krait 450 is the end-of-the-road implementation of the original Krait microarchitecture (but Qualcomm might come out with a brand new microarchitecture of its own for ARMv8-A ISA cores in order to remain competitive from 2016 and on).
Note as well that MediaTek will pose a direct challenge to Qualcomm in high-end 32/64-bit smartphone SoC space as per MediaTek May Narrow Qualcomm’s Lead in China’s 4G Market [EE|Times, Oct 1, 2014]:
MediaTek, Taiwan’s largest chip designer, has a chance to narrow Qualcomm’s lead in China’s 4G smartphone market with the launch of a new octo-core processor in the first quarter of 2015. MediaTek is sampling now the MT6795, a new 64-bit LTE True Octa-core SoC and will start selling the chip early next year, according to Joey Lee, a company spokesperson.
“The chip will provide Samsung Galaxy Notes-like performance at half the price,” Abrams [Randy Abrams, a Taipei-based analyst with investment bank Credit Suisse] said in a phone interview. “It’s for Chinese brands that want performance comparable to Galaxy Notes or the Apple iPhone at the equivalent of $300 to $400 retail for a handset.”
By the first quarter of next year, MediaTek’s MT6795 shipments are expected to reach 30 million units, giving MediaTek a chance to take the lead from Qualcomm, the Commercial Times report said, without citing the source of its information. Qualcomm has a 68% share of the global baseband chip business that was worth $5.2 billion in the second quarter of this year, according to Strategy Analytics.
The current MediaTek challenge for Qualcomm is MediaTek’s 64-bit ARM Cortex-A53 octa-core SoC MT8752 is launched with 4G/LTE tablets in China [this same blog, Oct 14, 2014]
Regarding the MediaTek competitive edge over Qualcomm before that you can read on this blog:
– Qualcomm’s SoC business future is questioned first time [May 1, 2013]
– Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [July 20, 2013 – March 15, 2014]
– MediaTek MT6592-based True Octa-core superphones are on the market to beat Qualcomm Snapdragon 800-based ones UPDATE: from $147+ in Q1 and $132+ in Q2 [Dec 22, 2013 – Jan 27, 2014]
– ARM Cortex-A17, MediaTek MT6595 (devices: H2’CY14), 50 billion ARM powered chips [Feb 18 – March 13, 2014]
– MediaTek is repositioning itself with the new MT6732 and MT6752 SoCs for the “super-mid market” just being born, plus new wearable technologies for wPANs and IoT are added for the new premium MT6595 SoC [March 4-13, 2014]