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Monthly Archives: March 2013

Windows RT Buzz: only the naming will disappear?

Microsoft defends Windows RT as necessary disruption [CNET, March 21, 2013]
vs.
Microsoft to merge Windows RT into next-generation Windows OS [DIGITIMES, March 27, 2013]

These headlines tell everything. And don’t forget, end of March is the end of PRISM when all top level decisions for the next fiscal year have already been taken. Now put these two media reports against each other:

[Michael] Angiulo [corporate vice president, Windows Planning, Hardware & PC Ecosystem] says Microsoft has good reason to stick with the platform.
“It was a ton of work for us and we didn’t do the work and endure the disruption for any reason other than the fact that there’s a strategy there that just gets stronger over time.
Looking at things now like power performance and standby time and passive [fanless] form factors. When we launched Windows 8, it was really competitive with a full-sized iPad. A lot of that was made possible by the ARM [chip] architecture.
If you look forward a year or two and you look at the performance output of ARM chips, those are some really capable chips. I think it has a very bright future.
People are talking about legacy desktop software not running, but they don’t think about the customer benefit of only running modern apps. The only apps that you install from the Windows store are the kind, that as a customer, you can manage your rights to.
Let’s say you drop that PC in a pool. Well, you get a new one and then you just redownload [the apps]. That’s the kind of model people are used to with a phone or tablet today. I can maintain all the apps in the [Microsoft] store and reset with a single switch.
So, on Windows RT, the user experience stays consistent over time. That’s a big benefit. And as the number of apps grow in the store, that value promise only gets stronger.
And on the ARM side, there is a propensity for a much higher percentage of PCs that are going to ship with mobile broadband [3G/4G], precisely because ARM PCs have even longer battery life [than Intel PCs] on connected standby [when a device is in standby mode but still connected to e-mail, social networking sites, and the Internet in general].”
Microsoft will no longer launch products under its Windows RT line and will instead merge the product line into the software giant’s next-generation Windows, codenamed Blue, according to sources from the upstream supply chain.
Although the PC supply chain had pushed the Windows on ARM (WoA) platform aggressively, the Windows RT’s name, which has misled most consumers into believing that the operating system is able to support all existing x86 Windows programs, the lack of apps, as well as compatibility issues have all significantly damaged demand.
The next-generation of Windows is expected to make its first appearance at the Microsoft Build Developer Conference 2013, hosted from June 26-28 in San Francisco, the US.
The sources believe that Wintel PC demand is likely to drop significantly before Intel and Microsoft’s next-generation products show up in the second half of the year.

With that the strategy to stick to Windows RT as a product, but not as a name, is crystall clear. Nevertheless between these two news dates we have other news articles in the world which are casting doubts on the future of Windows RT as a product.

Look at the bulk of news headlines between March 21 and March 28 to see the kind of mixed reporting. As these headlines coming from the proper Google search:

The endgame for ST-Ericsson, other SoC vendors like Allwinner to benefit tremendously from Ericsson’s advanced thin modems

As ST-Ericsson: Fundamental repositioning for modem, APE and ModAps spaces [‘Experiencing the Cloud’, Oct 8, 2012] was considered impossible after STMicroelectronics and Texas Intruments are exiting the mobile market as there is no chance to compete with aggressive SoC vendors from PRC and the market #2 MediaTek from Taiwan [‘Experiencing the Cloud’, Dec 12, 2012] now we have the endgame of ST-Ericsson as decided by its parent companies.

Note that modemless SoC vendors like Allwinner, Rockchip etc. will tremedously benefit from this type of endgame, as Ericsson will become a modem-only SoC vendor with the so called thin modem business taken over. This part of ST-Ericsson is dealing with the highly strategic and competitive LTE multimode thin modems (including 2G, 3G and 4G multimode), i.e. the well proven in last year trials Thor M7400 SoC solution (to come in devices of H2 2013), and its enhanced (with Single RF Chip Carrier Aggregation and ability to achieve 150Mbps) mass market follow-up, the Thor M7450 SoC solution (designed in 28nm, now sampling and to come in devices of 2014) based on the revolutionary architecture introduced in Thor M7400 which enables market-leading power consumption. All the so called legacy modems (as well as the remaining parts of the ST-Ericsson business) will be taken over by STMicroelectronics, but no further development will be done for them (and only selective development for the remaining parts of the ST-Ericsson business).

Financial responsibility for the respective businesses was taken over by the two parent companies from March 1st, 2013. The break up will be completed in Q3 2013. While Ericsson and STMicroelectronics will take over around 1800 and 950 people (employees and contractors) respectively. Of the remaining workforce approx. 1600 will be be made redundant in the process. For the remaining 200 employees and contractors in the so called connectivity business the future will be decided by the outcome of selling that business.

Here are

  • the details,

and then

  • a collection of related press releases

Details

STMicroelectronics, Ericsson End Venture After Failed Sale [Bloomberg, March 18, 2013]

“In 2009 the situation was different, we started with a great base of European customers,” STMicroelectronics Chief Executive Officer Carlo Bozotti said on a conference call. “Unfortunately this customer base has changed.”
Potential buyers that were approached, including customer Samsung Electronics Co., declined to make an offer, people familiar with the matter said last week. Samsung is “a great customer for us and we continue to work for a lot of products with this company,” Bozotti said today, declining to comment on any talks for Samsung taking over the venture.

STMicro, Ericsson split mobile chip unit, 1,600 jobs go [Reuters, March 18, 2013]

“All possible scenarios were considered but the option announced today was always a real possibility,” STMicro chief executive Carlo Bozotti told a conference call on Monday.

ST takes on mobile chips…but not the market [EETimes, March 18, 2013]

In a conference call Monday morning (March 18) Carlo Bozotti, CEO of ST (Geneva, Switzerland) promised continued support for ST-Ericsson’s existing products and customers but also indicated that ST would not be trying to replicate ST-Ericsson’s platform-level engagement with the mobile devices market. This approach puts a question-mark over the future relevance of ST’s fully-depleted silicon-on-insulator (FD-SOI) manufacturing process, a proprietary technology that is out of the mainstream of global CMOS manufacturing, but which has reportedly shown technical advantages for mobile applications where power consumption and battery life are key parameters.

ST will not continue the so-called ModAp – ModAp is the integration of the application processor and the modem in one chip – in terms of new development,” said Bozotti during the conference call. “Of course, we will go on as long as needed with the existing products to support our customers. So we have not called – and we will not call – for any end of life.”
Moving on to stand-alone application processors, Bozotti said: “Of course our focus area is the digital consumer, is automotive. In the case of portable equipment we will not offer a complete platform for the market. However, we may develop dedicated solutions using our FD-SOI technologies for high volume requirements in the area of portable equipment.”
With regard to the decision to exit the joint venture Bozotti said: “This is extremely intense R&D. The dynamic of the wireless market is with increasing polarization in terms of key customers in this market. And also we are seeing an increasing trend of vertical integration of their activities including the design and manufacture of semiconductor chips,” Bozotti said.

Ericsson’s Management Hosts Strategic Way Forward For ST-Ericsson Conference (Transcript) [Seeking Alpha, March 18, 2013]

image

In April of 2012, last year, ST-Ericsson announced its strategic plan. And in October of 2012, Ericsson and ST together announced that we are, as parents, conducting a strategic review of the business plan and the future ownership structure of the joint venture. In — on December 10 of the last year, 2012, ST then makes an announcement that they intend to exit as a shareholder in ST-Ericsson. And then following that announcement, Ericsson, on December 20, announces to all of you that we have taken a decision to not acquire the full majority of ST-Ericsson. Now during a few months here in the beginning of the year, we have been exploring various strategic options for the ST-Ericsson assets, and that’s obviously the context of today’s call.

Key Points

  • Ericsson and STMicroelectronics have agreed on a separation of the
    company into three parts – Ericsson takes on thin modem operations

The aim that we have with this takeover is obviously to maximize the value. And also, we believe that the modems here have a good fit into the strategies of our company. ST-Ericsson, then, unfortunately will have to carry out the restructuring activity in the remaining — remainder of the joint venture, we’ll come back to that.

  • Agreement aims to maximize assets and the future plans for both
    parent companies as it relates to their respective strategies
  • ST-Ericsson to restructure current operations prior to separation
  • The closing of the transaction is expected during Q3, subject to
    regulatory approvals
  • Costs for implementing this strategic plan, including Ericsson’s part of
    ST-Ericsson’s restructuring, is provided for in the provisions of SEK
    3.3 B. taken in 2012

image

So how will this work? So if we look at the split-up of the joint venture, and we again start with Ericsson on the right-hand side of this slide: We take on the design, the development and the sales of the LTE multimode thin modems, and that includes, then, 2G, 3G and 4G multimode. This will be approximately 1,800 employees and contractors. The main sites will be Sweden, Germany, India and China. And we will then be financially responsible for this part of the JV from March 1, 2013.
On the ST side, they will take over the existing products in the JV other than the LTE modems, then, and then also all other related business as well as certain assembly and test facilities. This will be approximately 950 employees and with the main sites being France and Italy. And they will also then be financially responsible for that from 1st of March this year.
In the JV, then, they will — it will be then restructuring activity that have commenced today. And the remainder of the joint venture will then be, over time here, reduced and run down. And then also, we will look at selling the connectivity business. All in all, this is approximately 1,600 employees and contractors, and you’ll have around 200 of those being employees and contractors in the connectivity business. So this is the split-up of the JV.

Modems of Strategic Value for Industry

      • imageEricsson takes control of the thin modem business targeting smartphones and tablets
        – Significant amounts invested to establish industry leading technology and IP
        – Leverage our heritage and investment in leading research, global standardization and industry leading infrastructure solutions
      • Thin modem architecture covers
        – Low power, highly integrated multi-mode multiband modems for GSM/GPRS/EDGE, TDSCDMA, HSPA+, LTE (TDD/FDD), LTEAdvanced
        – Widest array of frequency bands and a feature set that includes Single RF Chip Carrier Aggregation, VoLTE and IMS
First of all, we’ve said in the past that we believe that the modem assets have a strategic value to the wireless industry, so this is consistent with what we’re trying to explain here. We are taking over the thin modem business, and the target market is the smartphones and the tablets. We’ve invested significant amounts of money to establish this position from a product perspective, from a testing perspective and where we are with the thin modems today within the joint venture. This also leverages our heritage and the investment in our R&D standardization and in, of course, our leading infrastructure solutions.
In terms of the thin modem architecture and what it covers, we believe we have advantages on low power. It’s highly integrated multimode, multi-baseband, with a variety of GSM, GPRS, EDGE, TD, HSPA, LTE TDD/FDD and then LTE Advanced. So it’s very comprehensive. And of course, some of the other features that will — sets this apart: It’s a Single RF Chip Carrier Aggregation. It includes VoLTE and IMS.

Total Addressable Market

      • image+400 m thin modem units in 2013 for smartphones/tablets
      • Best estimate of the market for thin modems is an ASP of approximately USD 13-18 in 2013.
      • Ericsson aims to be top 3 in that market
      • Connected devices: M2M, Modules (via industrial partners), and other data centric devices
      • License business model towards ModAp market: +400 m ModAp market
… in terms of the market itself that we’re targeting. Again, focus on the thin modems, and we see over 400 million units on the thin modems in 2013. That’s the green area, and that’s growing at 10%. We see the average sales price of approximately $13 to $18. And it’s — our aspiration is to be in the top 3 in this market.
In addition, there are other markets to connected devices: machine-to-machine, modules, data-centric devices. And then of course, there’s an opportunity to move toward a license business model with the ModAp in the ModAp market. But we’re very clear: the thin modem is a — going to be our focus, it’s going to be a focused organization. And again, it’s a 400 million unit in 2013, moving to greater than 600 million, from a market perspective, in 2017.

Next Steps and Ambitions

image

If we then look at the next steps. So we will now obviously finalize the formal break-up of the JV. ST-Ericsson will carry out the necessary restructuring of what this will remain — will — what will remain in the JV, and then we will move on with the necessary approvals. We think that the break-up will be completed by the third quarter 2013.
If we look at the product portfolio, then. The modem 7450 will have a volume ramp-up in the first half of 2014. And then it will be — the follow-up product will be the M7500. That work — will have a volume ramp-up in the first half of 2015. When we look at these — we are excited about the modem company, obviously, and the thin modem products. We will look at success in an 18- to 24-month time frame. Again, as Doug mentioned, the — our ambition is to be top 3 in the thin modem market and, of course, that this segment should add to Ericsson overall profitability.

Introducing ST-Ericsson latest advanced LTE modem  (This is a slideshow without audio) [STEricssonVideos YouTube channel, Feb 24, 2013] i.e. the M7450

[the previous transcript continued]
Question-and-Answer Session

So what we’ve been trying to tell you is that we take over the thin modem products, which is, today, it’s 7400 which the mass-market product will be 7450. The legacy modem products will all be with ST, so this is the thin modem business. And all the assumptions around the ramp-up and so forth is in this slide: We have — the first half of 2014 will be the volume ramp-up of 7450, first half of 2015 will be the ramp-up of M7500. So that’s the business that Ericsson is taking over. And it’s correct to assume that, this year, in 2013, we don’t think there will be a lot of revenue on these modems.

Q: … I guess I would have thought that, if your position in thin modem multimode LTE was that exciting and an established semis company might have been better positioned to leverage that. …
… we … think that the modem, thin modem, business has a strategic value for the industry. We think it’s important, with more alternatives. That is — obviously goes hand-in-hand with our company overall mission around the network society, 50 billion connected devices, and so forth. So from that point of view, I think the strategic intent is quite clear. I also think that we have been reviewing a lot of different strategic options. This, what we present today, is the best solution out of all the different options that we have looked at. And we are here today to really welcome the modem company into Ericsson. And we are also convinced that we will be able to add value to the industry, which we have been stating for, for quite some time now.
… first and foremost, we have a product, okay? That product is in the market. It‘s been trialed, so the development effort has been worthwhile. We also have customers. I also think that, Ericsson working with the modem company and other partners in the industry, we have a very important role to play when it comes to connecting the access points with the networks. And I think we have — I think we have a very good role to play in this, and also very skilled engineers. That kind of work together end to end.
Q: … you’ve said your ambition is to be a top 3 player in this market. So would this mean that you may have to raise your investments in this business going forward? And secondly, you mentioned good customer traction with your existing thin modems, but I believe 7400 was being sampled, too, last year. But you are essentially indicating that there will be no revenue for — from 7400 this year. So I mean, how does this change with 7450? Are you already seeing some customers signing up on the product?
… We have — first and foremost, what we will take over once this — we have gotten all of the regulatory approvals is a thin modem operation with around 1,800 employees and contractors. We think that — given the portfolio ambition and the sales ambition we have, that the resources we have in that unit will be sufficient to deliver on the ambitions. So that’s what we have said and that’s what we will repeat again.

Showcasing Thor M7400 at CES [STEricssonVideos YouTube channel, Jan 15, 2013]

[0:34] It is AVAILABLE NOW and you will see it IN your favorite PRODUCTS 2nd HALF THIS YEAR [0:39]
[the previous transcript continued]
Just to start with the — as you say, the 7400, that has been in customer testing. It’s been in field operator testing in the past, first global field operator testing. The 7450 has always been our expected mass product. 7450 has a smaller footprint, carrier aggregation and a variety of different other attributes, but it’s based on the 7400 software that has gone through this testing. So we’ve had very positive feedback and interest on the 7400, in terms of the architecture, and certainly on the 7450 and our current plans and timelines that we have with the 7450.
Q: So basically, if I look at the market, most of your competition is moving towards an integrated model where you have baseband and apps processor, but it seems that you are trying to focus more on the modem technology. And I’m just trying to understand what do you — why do you think this strategy is going to be more successful than what your competition is doing. And also, basically, your ambition is to be a top 3 player in this market long term. Once we get there, what do you think would be the long-term profitability in this business?
What we’re doing is we have been a very focused team, just as Jan said. As we’ve made this split, it’s going to be a very focused, competent team that’s just focused on the thin modems. As we presented earlier, we believe there’s a big-enough market in the thin modem area. And certainly, our expertise is more on the modem side than the application processor side, and that’s where we want to put our focus and our strength.
… then on the profitability, I think that what we will — the way we will measure success here in this business will be — will obviously be around achieving a top 3 position in the thin modem market. We have talked about the size of that market in terms of 400 million units, approximately, for 2013; also with the ASP there of between $13 and $18. We also will measure success in getting high volumes of the 7450 modem. And then we will also measure success when this LTE thin multimode modem business adds to the Ericsson group profitability. So those are the first, I would say, midterm objectives. And as we have said before, we will measure this in an 18- to 24-months perspective, so that’s kind of the time frame. We are — we also, then, have given you an indication on the resources in the unit that we take over, and we have also said that we think that this will be sufficient for the product portfolio ambition and so forth. So I think we have given you quite a lot for you to model a possible break-even point and so forth of this business.
Q: I would like to start quickly on the — well, what you’re planning to do actually with the ModAp business. So STMicro told us this morning that they are planning to discontinue basically working on that. And you are now clearly focusing on making your same — standalone modem. But do you have the ambition to eventually license your IP so that other companies that don’t have the existing modem capabilities are able to do ModAp processors?
Yes. So our primary focus is going to be the thin modem product itself. We certainly will look at machine-to-machine connected devices and potential for licensing the thin modem to customers that have the application processor. And that’s probably where we are right now in terms of our business plan and our revenue models.
Q: … as you fairly mentioned, there’s only one company shipping such products today, but there is also a lot of roadmaps that we’ve seen from some other of your — some of your other new competitors now are planning to release this kind of products as well at the end of this year and early next year. So how do you expect that to play over the long term? Do you think you have something that already gives you a head start of 6 month or 1 year on this front?
… we feel very committed to this thin modem because we have been monitoring the progress of not only ours but our competition in terms of the attributes and the characters of the unique selling points. We’ve invested a lot in this thin modem. We’ve seen the test results and where we see going forward with the 7450. So we’re confident, but we also know it’s going to be a tough market. But as we said in the past 6 months, we believe this is an asset that’s important to the industry.
Q: … will it be treated as licensing revenues?
No.

Demonstrating 150Mbps with Thor M7450 [STEricssonVideos YouTube channel, Feb 27, 2013]

THOR M7450 – LTE ADVANCED [ST-Ericsson product microsite, Feb 24, 2013]

Bringing Carrier Aggregation to the mainstream market
imageWith the roll out of LTE and LTE Advanced technologies, device manufacturers face a number of new challenges. Operators require terminals that support an increased number of frequency bands and consumers expect increased data speed and improved battery lifetime. Device makers, however, cannot compromise device design and will need modem solutions that can do more within the same footprint.
Carrier Aggregation is one of the most important features in LTE Advanced that helps to address these challenges. It overcomes the fragmentation of the frequency spectrum by using multiple component carriers to increase the transmission bandwidth and data rate for an individual user.
The Thor M7450 is a multimode multiband platform supporting Carrier Aggregation with a single chip RF transceiver and support for over 17 bands. The complete modem is a highly integrated two chip solution with integrated memory. It delivers download speeds up to 150Mbps and is based on the revolutionary architecture introduced in Thor M7400 which enables market-leading power consumption.
Thor M7450 solves the design challenges and adds a number of new features in a solution footprint which makes it possible for phone manufacturers add LTE advanced without increasing size.
HIGHLIGHTS
For global devices
    • LTE FDD/TDD, HSPA+, TD-SCDMA, GSM
    • Single radio transceiver with support for 17+ bands
      A streamlined modem
        • Highly integrated two chip solution with integrated RAM and single chip RF Carrier Aggregation
        • Power efficient architecture
          For all devices
            • Interfaces for data devices and smartphone application processors
            • Complete and pre-tested reference design

            Thor M7450 Carrier Aggregation [STEricssonVideos YouTube channel, Feb 26, 2013]

            THOR™ M7400 LTE AND HSPA+ [ST-Ericsson product microsite, Feb 15, 2011]

            Paves the way for global LTE devices
            The Thor™ M7400 is a new generation of multimode mobile broadband modem. It imagesupports the latest LTE and HSPA+ technologies. The small form factor and high power efficiency of the M7400 enable slim form factor smartphones, tablets and other mobile broadband enabled devices. The advanced multimode RF design offers new level of flexibility to support regional LTE FDD/TDD/HSPA bands in Asia, Europe and North America in combination with global HSPA/EDGE.
            A breakthrough in modem architecture delivers an optimum combination of hardware acceleration, for lowest power consumption, and flexible execution in software allowing feature and performance enhancements in existing hardware.
            Equipped with the latest communication interfaces it enables efficient integration between application processor and modem, including memory-less modem design when combining with an application processor.
            HIGHLIGHTS
            Truly global

              • LTE FDD/TDD, HSPA+, EDGE
              • Radio supporting up to 16 LTE/WCDMA/GSM bands
              A streamlined modem
                • Smallest two-chip thin modem solution
                • Power efficient architecture
                • Highly integrated radio solution
                  For all devices
                    • Interfaces for data devices and smartphone application processors
                    • Memory-less modem design possible when combined with an application processor
                    • Complete and pre-tested reference design

                    Making a CS fallback from LTE to 3G, and back again, while streaming video [STEricssonVideos YouTube channel, Feb 27, 2013]

                    Demonstration with ST-Ericsson’s Thor M7400, while doing a CS fallback from LTE to 3G while a video is being streamed. The demonstration shows on the session continuity, keeping the media stream while switching between the different modes.

                    CS-Fallback – An Introduction [WirelessMoves, Feb 19, 2012]

                    One approach to deploying LTE without packet switched voice call functionality at the beginning is to instruct mobile devices to use a 2G and 3G network when the user makes or receives a voice call and return to LTE afterwards. This solution is referred to as CS fallback and has been specified in 3GPP TS 23.272. As it’s likely that it will be deployed over time in quite a number of networks and used over many years, I thought I have once again a closer look at the specs and write a little primer about it. A little warning: This is somewhat of a propeller head post which requires some background knowledge on the circuit switched core network of GSM and UMTS and how LTE works.
                    International Roaming
                    As CS fallback is not a Voice over IP technology, it is likely that it will mostly be used in LTE networks before VOLTE becomes available. Furthermore, CS fallback can be used as a backup solution in roaming scenarios in which voice capable LTE devices are roaming in a foreign LTE network in which VOLTE is not available or in case no roaming agreement is in place for IMS voice services.
                    Pros and Cons of CS fallback
                    The main advantage of CS fallback is that it will enable network operators and device manufacturers to introduce LTE devices with a single cellular radio chip before VOLTE becomes available and network are deployed widely enough to prevent having to hand over the call to UMTS or GSM too often (how that is done is another story).

                    Summary
                    CS fallback sounds easy but from the description above I think it is quite clear that it is not quite that. A new interface to be implemented in the MSC software and the MME, the use of roaming retry functionality that is not used so far (please correct me if I’m wrong) and the new CS fallback flag in the location update message will keep network and device engineers busy for a while. A lot of effort for a “temporary” solution.

                    Making VoLTE [Voice over LTE] voice calls that last [STEricssonVideos YouTube channel, Feb 27, 2013]

                    A demonstration using ST-Ericsson’s Thor M7400 and NovaThor L8540 platforms, showing on the high audio quality and the low power consumption

                    What is VoLTE | Voice over LTE | Tutorial [Radio-Electronics.com, Feb 18, 2010]

                    The Voice over LTE, VoLTE scheme was devised as a result of operators seeking a standardised system for transferring voice traffic over LTE. Originally LTE was seen as a completely IP cellular system just for carrying data, and operators would be able to carry voice either by reverting to 2G / 3G systems or by using VoIP.
                    In many ways the implementation of VoLTE at a high level is straightforward. The handset or phone needs to have software loaded to provide the VoLTE functionality. This can be in the form of an App.
                    The network then requires to be IMS compatible.
                    While this may appear straightforward, there are many issues for this to be made operational, especially via the vagaries of the radio access network where time delays and propagation anomalies add considerably to the complexity.

                    See also: LTE / Voice calls and  LTE / Enhanced voice quality [both in Wikipedia]

                    The world’s first dual mode high definition VoLTE [STEricssonVideos YouTube channel, Feb 26, 2013]

                    The demonstration was conducted at China Mobile’s booth using ST-Ericsson’s commercial Thor LTE multimode modem, and connected to Ericsson’s commercially verified LTE FDD/TDD converged network and mature IMS platform.

                    Company press releases

                    ST-ERICSSON UNVEILS ULTRAFAST THOR M7450 LTE ADVANCED MODEM WITH FIRST SINGLE RF CARRIER AGGREGATION SOLUTION [press release, Feb 24, 2013]

                    Thor M7450 Modem includes support for 150Mbps and an extensive number of frequency bands.
                    Barcelona, February 24, 2013 – Today at Mobile World Congress 2013, ST-Ericsson, a world leader in wireless platforms and semiconductors, announced the Thor™ M7450 LTE Advanced modem which uses a single radio for Carrier Aggregation. The M7450 supports all relevant 3GPP specified frequency bands having 10 flexible RF ports enabling 17 frequency bands or more in the same device. With this modem, ST-Ericsson significantly increases the number of LTE bands compared to devices currently on the market allowing device manufacturers to address a global market with less number of device variants.
                    With the roll out of LTE and LTE Advanced technologies, device manufacturers face a number of new challenges. Operators require terminals that support an increased number of frequency bands and consumers expect increased data speed and improved battery lifetime. Phone makers, however, cannot compromise device design and will need modem solutions that can do more in the same footprint.
                    “There is an ever increasing demand for mobile broadband access no matter where you are in the world, making the ability to efficiently handle data traffic a top priority for our customers and operators,” says Staffan Iveberg, Senior Vice President of Thor Modem Solutions for ST-Ericsson. “Next-generation modems need to combine extensive frequency band support to offer flexibility for operators and markets – all without increasing the modem size. ST-Ericsson is leading the way with the Thor M7450 LTE Advanced modem.”
                    Today, many operators only have 5 or 10 MHz bandwidth allocations in each frequency band for LTE which is insufficient for LTE Category 3 or 4 with data rates up to 100 or 150 Mbps. Carrier Aggregation allows bandwidth from two different frequency bands to be combined enabling higher data rates.
                    “With the Thor M7450, we are continuing to innovate in modem technology to bring increased download speed without compromising on size or power consumption,” continued Iveberg. “No one else is delivering a complete LTE Advanced modem that is both fast and power efficient in this compact size.”
                    The Thor M7450 is a two chip solution with integrated RAM to enable a compact size. The M7450 is designed in 28nm CMOS technology and builds on the revolutionary architecture introduced in Thor M7400 which delivers market-leading power consumption. It supports 3GPP Release 10, LTE category 4, with downlink speeds up to 150Mbps and VoLTE. With LTE-FDD, LTE-TDD, HSPA+, GSM and TD-SCDMA integrated in the same chipset, the M7450 addresses the need for a simple and cost effective solution for widespread global adoption of LTE devices.
                    The Thor M7450 is being demonstrated by ST-Ericsson in Barcelona this week and is currently sampling with customers.
                    For additional information, a white paper is available here.

                    CHANGING THE GAME: ST-ERICSSON UNVEILS NOVATHOR™ FAMILY OF SMARTPHONE PLATFORMS COMBINING ITS MOST ADVANCED APPLICATION PROCESSORS WITH THE LATEST GENERATION OF MODEMS [press release, Feb 15, 2011]

                    ST-Ericsson today announced three new application processors, the Nova A9600, A9540, A9500 together with two next generation modems the Thor M7400 and M7300 as well as two additions to its complete highly integrated smartphone platforms the NovaThor T5008 and U4500.
                    ST-Ericsson’s new Thor modems, the Thor M7400 and the Thor M7300, support the latest LTE and HSPA+ dual carrier technologies, while preserving backward compatibility with existing 3G/2G networks, in a small and highly-integrated radio solution that supports up to eight LTE/WCDMA/GSM frequency bands. These modems enable the development of truly global smartphones, tablets and many other mobile broadband-enabled devices.
                    The Thor M7400 can connect to 2G, 3G, TD-SCDMA, HSPA, HSPA+ dual carrier and LTE FDD/TDD networks. It offers peak download speeds of up to 100Mbps in LTE networks. The Thor M7400 supports voice calls via fallback to circuit-switched networks and via the VoLTE (Voice over LTE) standard, it is sampling Q2 2011.

                    ST-ERICSSON’S HIGH-PERFORMANCE MODEMS PAVE THE WAY FOR GLOBAL LTE DEVICES [press release, Feb 15, 2011]

                    … The Thor M7400 is the industry’s smallest and first two-chip LTE/HSPA+ modem, which also continues the low power consumption track record from ST-Ericsson’s market-leading HSPA+ modems. …
                    … “In Thor, ST-Ericsson’s engineers have achieved the optimum combination of hardware acceleration, for low power consumption, and execution in software, enabled by our in-house vector processing technology, which offers the flexibility to continuously add features and performance enhancements to existing chipset hardware,” said Jörgen Lantto, executive vice president, chief technology and strategy officer of ST-Ericsson. “Our radio solution is unique in that it supports the regional LTE FDD/TDD bands in use in Asia, Europe and North America, as well as HSPA/EDGE networks worldwide, allowing device manufacturers to offer truly global devices.”
                    The ThorM7400 and ThorM7300 modems are based on a common architecture, enabling ST-Ericsson and its customers to benefit from shorter time-to-market by re-using of modem certification and application processor interfaces across platforms, reducing time-to-market. The new Thor modems are also pin-to-pin compatible which enables customers to completely reuse their design across the two platforms. …
                    Available for operator testing and integration into devices from Q2 2011, the Thor M7400 modem can connect to 2G, 3G, TD-SCDMA, HSPA, HSPA+ dual carrier and LTE FDD/TDD networks. It offers peak download speeds of up to 100Mbps in LTE networks. The ThorM7400 supports voice calls via fallback to circuit-switched networks and via the VoLTE (Voice over LTE) standard.
                    ST-Ericsson developed high-performance vector processing (EVP) to efficiently handle complex computational tasks for all access standards. It is currently used in ST-Ericsson TD-SCDMA platforms.

                    ST-ERICSSON THOR M7400 MODEM SELECTED AS CES 2012 INNOVATIONS HONOREE [press release, Nov 8, 2011]

                    … The ST-Ericsson Thor M7400 4G multimode modem delivers the high power efficiency and compact footprint needed to enable sleek and slim form factor smartphones, tablets and other connected devices. The Thor M7400 is a groundbreaking multimode solution, supporting the latest LTE, HSPA+ and TD-HSPA mobile broadband technologies, and enables efficient integration between application processor and modem.
                    “The Thor M7400 sets a new standard for 4G multimode modems delivering extremely high data performance, low power consumption and size advantage over alternative solutions,” said Jörgen Lantto, executive vice president and chief technology officer at ST-Ericsson. “To further optimize its footprint, the Thor M7400 includes memory-less technology to optimally integrate with application processors in 4G mobile broadband devices. As a result, the Thor M7400 makes ultra-fast web browsing and high speed data connectivity ubiquitous, easy and reliable. We are proud to have our innovative product recognized by the Consumer Electronics Association.”

                    STMicroelectronics Announces Resignation of Didier Lamouche [STMicroelectronics press release, March 11, 2013]

                    STMicroelectronics (NYSE:STM), a global semiconductor leader serving customers across the spectrum of electronic applications, announced today that Didier Lamouche, Chief Operating Officer, whose operational role was suspended when he took the assignment as President and Chief Executive Officer at ST-Ericsson in December 2011, has decided to resign from the company effective March 31, 2013 to pursue other opportunities.
                    “Over the past years Didier has brought his strong contribution to ST, initially as the Chief Operating Officer, and then taking the challenging task to lead ST-Ericsson” saidCarlo Bozotti, President and CEO of ST. “We thank him for his outstanding contribution and wish him all the best for his future”.
                    About STMicroelectronics
                    ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power and automotive products and embedded processing solutions. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people’s life. By getting more from technology to get more from life, ST stands for life.augmented.
                    In 2012, the Company’s net revenues were $8.49 billion. Further information on ST can be found at www.st.com

                    ST-ERICSSON ANNOUNCES CHANGE IN EXECUTIVE MANAGEMENT [ST-Ericsson press release, March 11, 2011]

                    Following the STMicroelectronics’ announcement issued earlier today, ST-Ericsson, a joint venture of STMicroelectronics (NYSE:STM) and Ericsson (NASDAQ:ERIC), announced today that Didier Lamouche, president and chief executive officer, has decided to resign from the Company to pursue other opportunities.
                    Hans Vestberg, Chairman of the ST-Ericsson’s board of directors, said: “Didier Lamouche came into ST-Ericsson when the company was in a very challenging situation and has been instrumental in bringing the company to the point where it is more focused on strategy execution, a much lower breakeven point and positive momentum where the new LTE modem-based products are ready for market introduction this year. On behalf of ST-Ericsson’s board, I thank Didier for his strong contribution to ST-Ericsson.”
                    Lamouche will remain in his current position until March 31, 2013.
                    ABOUT ST-ERICSSON
                    ST-Ericsson is a world leader in developing and delivering a complete portfolio of innovative mobile platforms and cutting-edge wireless semiconductor solutions across the broad spectrum of mobile technologies. ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics (NYSE:STM) and Ericsson (NASDAQ:ERIC) in February 2009, with headquarters in Geneva, Switzerland.
                    www.stericsson.com 
                    www.twitter.com/STEricssonForum

                    ST-ERICSSON ANNOUNCES GLOBAL WORKFORCE REVIEW [ST-Ericsson press release, March 18, 2011]

                    ST-Ericsson, a joint venture (JV) of STMicroelectronics (NYSE:STM) and Ericsson (NASDAQ:ERIC), today announced a plan for a global workforce review, following the announcement made today by Ericsson and STMicroelectronics about the future of the joint venture.

                    The proposed key steps of agreement between the parent companies include each parent taking on parts of ST-Ericsson. It is proposed that Ericsson will assume approximately 1,800 employees and contractors, with the largest concentrations in Sweden, Germany, India and China. It is also proposed that ST will assume approximately 950 employees, primarily in France and in Italy, to support ongoing business and new products development within ST.

                    In addition, ST-Ericsson is pursuing external options for the future of the connectivity business, which employs around 200 employees worldwide.

                    In connection with the transfer of the majority of its workforce to the parent companies, ST-Ericsson will carry out restructuring of its current operations which could impact some 1,600 employees worldwide, out of which in a range of 500-700 are in Europe, including 400 to 600 positions in Sweden and 50 to 80 positions in Germany.

                    ST-Ericsson – with the support of both parent companies – will honor all obligations to employees, including those related to restructuring.

                    The proposed changes are subject to negotiations with work councils and employee representatives as required.

                    Ericsson and STMicroelectronics agree on strategic way forward for ST-Ericsson [STMicroelectronics press release, March 18, 2013]

                    Ericsson (NASDAQ:ERIC) and STMicroelectronics (NYSE:STM) today announced an agreement on the way forward for the joint venture (JV) ST-Ericsson. As communicated by the parent companies in December 2012, both have been working together toward a strategic solution for the JV.  After months of intensive joint work, the parent companies have selected the strategic option which maximizes their respective future prospects and growth plans.

                    The main steps agreed upon to split up the JV are the following:

                    • Ericsson will take on the design, development and sales of the LTE multimode thin modem products, including 2G, 3G and 4G multimode
                    • ST will take on the existing ST-Ericsson products, other than LTE multimode thin modems, and related business as well as certain assembly and test facilities
                    • Starting the close down of the remaining parts of ST-Ericsson.
                    The formal transfer of the relevant parts of ST-Ericsson to the parent companies is expected to be completed during the third quarter of 2013, subject to regulatory approvals.
                    After the split up it is proposed that Ericsson will assume approximately 1,800 employees and contractors, with the largest concentrations in Sweden, Germany, India and China.
                    It is also proposed that ST will assume approximately 950 employees, primarily in France and in Italy, to support ongoing business and new products development within ST.
                    Today, it is also announced that Carlo Ferro is appointed President and Chief Executive Officer of ST-Ericsson, effective April 1, 2013. Ferro is currently Chief Operating Officer of ST-Ericsson and succeeds Didier Lamouche who, as previously announced, will pursue opportunities outside the company. Ferro will lead the work in securing both business continuity of ST-Ericsson and effective completion of the transition phase.
                    Hans Vestberg, President and CEO, Ericsson and Chairman of the Board of Directors, ST-Ericsson said: “I welcome Carlo Ferro as the new President and CEO of ST-Ericsson. Carlo has over twenty years of experience in the semiconductor industry and a strong track record in driving and managing complex transformation projects. He has been a contributor to the solid progress ST-Ericsson has made the past year in terms of strategy execution and significantly lowering the breakeven point.”
                    “In line with what we announced in December last year, we have now moved to the next step of our exit process and found a solution with Ericsson that fully aligns with our new strategy”, said Carlo Bozotti, President and CEO of ST. “The agreement made with Ericsson represents a major step forward in reaching our new financial model target and allows us to further strengthen the skillsets of our company, by welcoming in ST, at completion, additional strong competences to fuel growth in specific key product areas. Moreover, it protects and leverages the ongoing ST-Ericsson’s business, allowing us to reinforce our relationships with key customers, both of ST and of ST-Ericsson”.
                    With the proposed transfer of competencies from ST-Ericsson, ST will further strengthen its capabilities in the areas of application processors, RF, analog and power as well as software and complex system integration. In addition, ST-Ericsson’s portfolio includes devices that are complementary to ST’s focus on the fastest growing segments of the wireless semiconductor market, such as system-optimized analog mixed signal and power management devices, high-quality, low-power audio and video enhancements and innovative energy harvesting solutions.
                    The agreement is fully in line with ST’s financial model target of an operating margin of 10 percent or more and with plans to reduce quarterly net operating expenses to an average quarterly rate in the range of $600 million to $650 million by the beginning of 2014.
                    In addition, as a result of the agreement, ST expects to incur cash costs, including the covering of ST-Ericsson’s ongoing operations during the transition period and its restructuring costs, in the range of approximately $350 million to $450 million, narrower than the range provided at the end of January 2013.

                    New and successful “post feature phone” business of Nokia with a new set of risks and uncertainties

                    Nokia successfully got over the “post feature phone” situation described a year ago as:

                    … many mid-range to high-end feature phones increasingly offer access to the Internet and applications and provide more smartphone-like features and design, blurring the distinction between smartphones and feature phones. We are subject to intense competition over the entire spectrum we address through our Mobile Phones business unit. Recently, smartphones of other manufacturers, particularly Android-based smartphones, are reaching lower price points, which is increasingly reducing the addressable market and lowering the price points for feature phones. …

                    … For higher-end feature phones in particular, the platform is a differentiating element with the addition of new functionalities and possibilities for customization and an improved user experience. If we are unable to produce competitive low-end and high-end feature phones and preserve our market share and profitability of our feature phones business, our business, results of operation and financial condition could be materially and adversely affected.

                    Now it has new types of affordable devices for which it needs only to add:

                    1. Continuation with their affordability
                    2. “… very rapid and low-cost production … increasingly at lower price points …”
                    3. Ability “to produce competitive devices at various price points”

                    This significant achievement is well reflected in the changes of the title of the risk descriptions:

                    pp.18-19 of the Nokia SEC filing for the fiscal year ended December 31, 2011 (FY11)

                    pp. 15-17 of the Nokia SEC filing for the fiscal year ended December 31, 2012 (FY12)

                    We may not be able to produce attractive and competitive feature phones, including devices with more smartphone-like features, in a timely and cost efficient manner with differentiated hardware, software, localized services and applications.

                    We may not be able to produce attractive and competitive devices in our Mobile Phones business unit, including feature phones and devices with features such as full touch that can be categorized as smartphones, in a timely and cost efficient manner with differentiated hardware, software, localized services and applications.

                    Consequently there is a new set of risks and uncertainties associated with that new “post feature phone” space as follows (highlighted full text comparisons of FY11 vs. FY12 you can see in a PDF format downloadable from here):

                    The market we address with the more affordable devices from our Mobile Phones business unit may further reduce in size if the higher-end price points become dominated by more affordable smartphones, such as Android-based smartphones, and the higher-end devices from our Mobile Phones business unit are not sufficiently competitive compared to those.

                    The features of higher-end devices from our Mobile Phones business unit may not be sufficiently competitive compared to more affordable smartphones, such as Android-based smartphones.

                    Our estimates of the growth potential in the markets we address through our Mobile Phones business unit may not be accurate and as such result in misplaced investments of resources.

                    Speed of shifts in market development and demand, for example, related to 2G, 3G and 4G mobile communication technology transitions and requirements, may be faster than we have anticipated, making our Mobile Phones portfolio less competitive if we are unable to timely develop and produce devices addressing such shifts.

                    We are using our internally developed platforms for our devices from the Mobile Phones business unit, which may hinder our ability or increase our costs in integrating hardware and sourcing components and other parts due to limitations in the platform and vendors tooling their supply and configurations for devices that operate on other platforms.

                    If the platforms that we use for our devices from the Mobile Phones business unit are not sufficiently competitive or otherwise optimal for our devices, developing the platform or switching to another platform may be time-consuming and costly, and there are no guarantees that our competitive position would benefit from such actions or that the development costs would result in a positive return on our investments. If the attractiveness of the platforms we use in the Mobile Phones business unit deteriorates, corrective actions will consume time and resources from us and may not lead to desired results, and may expose our Mobile Phones business unit to a significant deterioration in competiveness.

                    [vs. just a too general statement for all that used a year ago:
                    We may need to make significant investments to further develop platforms for devices from our Mobile Phones business unit. There can be no assurances regarding consumer acceptance of such platform developments or that the development costs would result in a positive return on our investments.]

                    There are shifts in the desired features and products in the market that are appealing to customers and consumers and such shifts may not be in our favor from a net sales or profitability perspective; for instance, QWERTY devices have been a traditional strength for us, but the overall market demand for QWERTY devices has declined and is expected to continue to decline.

                    [vs. nothing said about that a year ago]

                    Nokia’s expanded, new risks and uncertainties for its Windows Phone strategy for 2013

                    According to the Nokia SEC filing for the fiscal year ended December 31, 2012 (FY12) vs. that of the Nokia SEC filing for the fiscal year ended December 31, 2011 (FY11):

                    As per the “Risks and Uncertainties” sections in both, there are the following expanded texts in the FY12 section vs. that of in the FY11 section (highlighted full text comparisons you can see in a PDF format downloadable from here):

                    [We may not be able to make Nokia products with Windows Phone a competitive choice for consumers unless the Windows Phone ecosystem becomes a competitive and profitable global ecosystem that achieves sufficient scale, value and attractiveness to relevant market participants.]

                    We believe that successful smartphone platforms require a successful ecosystem around them. … Today, industry participants are creating competing ecosystems of mutually beneficial partnerships to combine hardware, software, services and an application environment to create high-quality differentiated smartphones. Certain smartphone platforms and their related ecosystems have gained significant momentum and market share, specifically Google’s Android platform and Apple’s iOS platform, and are continuing apace, with Android-based smartphones continuing to gain significant market share during 2012 and also reaching lower price points.

                    … Although Microsoft will continue to license Windows Phone to other mobile manufacturers, we believe we can differentiate Nokia smartphones from those of our competitors that also use the Windows Phone platform as well as other platforms. The first Nokia smartphones powered by Windows Phone were launched in October 2011 under the Lumia name. We launched additional Windows Phone 7 devices and the first Windows Phone 8 Lumia devices during 2012. See Item 4B. “Business Overview—Devices & Services—Smart Devices” for a more information.

                    Microsoft has recently launched the Windows 8 operating system used to power personal computers and tablets, and the related Windows Phone 8 operating system is used in the latest Nokia smartphones. The success of Nokia’s Windows Phone 8 smartphones will be negatively affected if the Windows 8 platform does not achieve or retain broad or timely market acceptance or is not preferred by ecosystem participants, mobile operators and consumers.

                    Other competitive major smartphone ecosystems, primarily Google’s Android and Apple’s iOS, have advantages that may be difficult for the Windows Phone ecosystem to overcome, such as first-mover advantage, momentum, a larger share of the smartphone market, engagement by developers, mobile operators and consumers and brand preference, and their advantages may become greater over time.

                    [acknowledging that] We may not be able to develop sufficient quantities of high-quality differentiated Nokia products with Windows Phone in order to achieve the scale needed for a competitive global ecosystem in a timely manner, or at all. [vs. just “execute with speed” a year ago]

                    Our competitors may use various technical and commercial means to make the Windows Phone ecosystem unattractive compared to other ecosystems, including for instance hindering application development, not providing tools to allow applications to be developed to industry standard or not allowing certain applications to work or work efficiently on the Windows Phone platform.
                    [vs. just “Other competitive major smartphone ecosystems have advantages that may be difficult for us to overcome, such as first-mover advantage, momentum, engagement by developers, mobile operators and consumers and brand preference, and their advantages may become even greater before we complete our transition to the Windows Phone platform.” a year ago]

                    The Windows Phone ecosystem is relatively small, and thus it may not be compelling for hardware and software suppliers and developers, which may for instance lead to our reliance on a limited number of suppliers, later availability of the latest innovations and increased cost of components and software.

                    Mobile devices are increasingly used with other technical appliances, for instance speakers and car audio systems or have accessories and gadgets that can be used in conjunction with the mobile device. As the Windows Phone ecosystem is relatively small, it may not be compelling for third parties to design such technical appliances, accessories or gadgets to a similar extent as with other ecosystems.

                    [As the recognition of the already observable effect of the “Other competitive major smartphone ecosystems, primarily Google’s Android and Apple’s iOS, have advantages that may be difficult for the Windows Phone ecosystem to overcome, such as …” vs. just a possible risk associated with “may not be able to attract developers and other participants to the Windows Phone ecosystem” a year ago]

                    The frequency of Windows Phone operating system updates may be too slow and the platform may be too closed to address changing market and customer requirements in a timely manner, which may erode customer support and consumer attractiveness of the platform.

                    Emergence of new alternative ecosystems and platforms could make the Windows Phone ecosystem less attractive to customers and consumers.

                    As well as per:

                    [Our success in the smartphone market depends on our ability to introduce and bring to market quantities of attractive, competitively priced Nokia products with Windows Phone that are positively differentiated from our competitors’ products, both outside and within the Windows Phone ecosystem, and receive broad market acceptance.]

                    [despite of all the risks and uncertainties already given there is no change in the sense that]
                    Our strategy is to compete in the smartphone market with Nokia products with Windows Phone.

                    [but there are new warnings that]
                    The Microsoft Windows Phone platform … may limit our ability to … bring certain hardware capabilities at the higher price points.

                    we may not be able to introduce functionalities such as advanced imaging and sensor technology

                    [as well as more intensive warnings by saying that there is]
                    lack of proper training of sales personnel, insufficient marketing support and experience
                    [vs. using just theinadequate attribute a year ago]
                    still relatively unfamiliar Windows Phone platform in an otherwise highly competitive market.
                    [vs. new and used a year ago]

                    [Regarding “Microsoft may not be able to provide the software innovations and features we rely on for the Windows Phone operating system in a timely manner, if at all” it is now added that]
                    Additionally, we are dependent on Microsoft for timely error corrections for customer and country variants as well as generic software releases.

                    Other manufacturers also produce competing mobile products which are based on the Windows Phone operating system. We may face increased competition from other manufacturers, including Microsoft, who already produce or may produce competing Windows Phone based products. Increased competition within the Windows Phone ecosystem could result for instance in lower sales of our devices or lower potential for a profitable business model.

                    We are aiming to expand our Windows Phone-based products to lower price points. The availability of Windows Phone-based products that we or our competitors offer at lower price points may have a negative effect on the sales of our higher priced Windows Phone-based products.

                    With all that it is the case that

                    [Our partnership with Microsoft is subject to risks and uncertainties.]

                    In addition to the factors outlined above in connection with the Windows Phone ecosystem and sales of Nokia products with Windows Phone …

                    [i.e. as the result of the above added risks there is an enhanced warning that]
                    A further change in smartphone strategy either by Microsoft or Nokia could be costly and further adversely affect our market share, competitiveness and profitability.
                    [vs. without that “either by Microsoft or Nokia” stated a year ago, meaning that on either side there is an increased risk in that regard vs. that of a year ago]
                    [as well as adding now that]
                    Microsoft could provide better support to another device manufacturer which produces devices that run on the Windows Phone platform

                    We license from Microsoft the Windows Phone operating system as our primary smartphone platform. Microsoft may act independently of us with respect to decisions and communications on that operating system which may have a negative effect on us. Moreover, if Microsoft reduces investment in that operating system or discontinues it, our smartphone strategy would be directly negatively affected by such acts.

                    Microsoft may make strategic decisions or changes that may be detrimental to us. For example, in addition to the Surface tablet, Microsoft may broaden its strategy to sell other mobile devices under its own brand, including smartphones. This could lead Microsoft to focus more on their own devices and less on mobile devices of other manufacturers that operate on the Windows Phone platform, including Nokia.

                    We may not be able to sufficiently influence Microsoft in bringing the features or functionalities for the Windows Phone platform that we deem most important, or Microsoft may otherwise focus on other areas of its business leading to reduced resources devoted to the Windows Phone platform or failures to implement features or functionalities. This may be heightened if our position in the partnership deteriorates, for instance through other companies using leverage to influence Microsoft, or if Microsoft chooses to develop its own mobile devices, including smartphones, or if Microsoft otherwise develops interests that are contrary to ours.

                    Simpler, more focused and human friendly social media–that’s the future?

                    It’s Official: Teens Are Bored With Facebook [Business Insider, March 3, 2013]

                    Teenagers are a good measure of what’s “cool.” Observing which apps they use and how they interact with technology can help the rest of us spot budding trends.
                    And lately it seems teens have grown tired of Facebook.
                    Adam Ludwin recently launched a social photo album app called Albumatic. Before its launch, he showed the app to a focus group of 20+ people under the age of 25. Most told Ludwin they didn’t like how reliant the app was on Facebook.
                    “They gave me the typical teenage response: ‘We’re bored with Facebook,'” Ludwin told Business Insider.
                    His test group doesn’t seem to be an outlier. Branch CEO Josh Miller recently asked his 15-year-old sister if she still used Facebook in a blog post titled “10th Grade Tech Trends.” According to his high school sibling, teens are obsessed with Instagram and Snapchat, but they’re less enthralled with Facebook.
                    “She mentioned that she tries to visit Facebook as infrequently as possible,” he wrote. She also told Miller she only visits Facebook after she’s thoroughly stalked people on Instagram.
                    Even Facebook Chat isn’t as appealing as it once was. “When you go on Facebook Chat the people you don’t want to talk to are always the ones who immediately chat with you,” his sister said.
                    Even Facebook has admitted it has a teen problem.
                    From its annual 10-K report:
                    We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram. In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed.
                    Why isn’t Facebook “cool” anymore? The Verge’s Ellis Hamburger asked a few social media experts for their thoughts.
                    “I think it has less to do with kids consciously looking for ‘the next big thing’ than Facebook just no longer being a space that serves them,” one said. In other words, it used to be “cool” to brag about yourself and show pictures to friends on Facebook. Now people are looking for more intimate places to share items with a handful of people, like Snapchat. There’s a sense of privacy there, and it meets a need Facebook has grown too big to serve.
                    Of course, this doesn’t mean teens are deleting their Facebook profiles. They’re just looking to use the service less, and they’re open to communicating on other platforms.

                    Snapchat Application Is Latest Teenage Trend, But Do Photos Disappear? [ABCNews YouTube channel, Jan 3, 2013]

                    New smartphone app encourages kids to share short-lived photos with friends.

                    Snapchat and the Erasable Future of Social Media [Bloomberg Businessweek, Feb 7, 2013]

                    In the fall of 2012, Sally Ike, a senior at Columbia High School in Maplewood, N.J., heard from a friend about a hilarious new app you could download on your smartphone. Snapchat was free, her friend explained, and allowed you to share photos. And like a lot of photo apps, it was simple: just shoot and send. The hook was that when your friend opened the message, the photo self-destructed within 10 seconds.

                    In the U.S., Snapchat was the second-most popular free photo and video app for the iPhone in early February, just behind YouTube and ahead of Instagram. It was the 19th-most popular free app overall, according to App Annie, an analytics company. Snapchat’s website claims that more than 50 million snaps are sent every day.

                    It’s made rivals anxious enough to build similar products. In December social networking giant Facebook (FB) unveiled a Snapchat-like app called Poke that allows users to send self-destructing media. Instead of burying Snapchat, however, the competition from Facebook appears to have made the upstart stronger. In January tech industry blog TechCrunch named Snapchat the “Fastest Rising Startup” of 2012.

                    Adults have long warned kids that if they weren’t careful, questionable behavior would end up on their permanent record. Over the decades, that record has become larger, more searchable, and more available to the public. With cloud computing, the digital space for it has expanded exponentially. Just one institution, the Library of Congress, is busy archiving more than 170 billion tweets.
                    The business model of today’s free social media networks and search engines, of course, is collecting and storing behavior and interests of every kind, and selling that information to marketers. And companies are getting better at organizing and finding out about every last bit of a user’s social life, whether it’s a party picture or a preference for a certain kind of shoe. Last month, Facebook began rolling out Graph Search, a tool to retrieve details from the pasts of its billion users.
                    In this environment, unease about one’s permanent social record is logical. Danah Boyd, a senior researcher at Microsoft Research (MSFT), says it’s not surprising that teenagers would be the first to appreciate the advantages of impermanent social media. “This cohort has grown up with the expectation of surveillance by people who hold direct power over them,” says Boyd. “It’s not about surveillance from companies or the state. It’s surveillance from their teachers, their college admissions officers, their parents.”

                    Pinterest Puts the ‘Sales’ in Social – Marketing Technology Minute [SyneCoreTech, Feb 21, 2013]

                    Businesses continue to turn towards social media for an easy boost to their marketing efforts, but a lot of them aren’t seeing huge results. The functions of every social media site differ. Misunderstanding how a specific digital platform should be used may account for some of this slow turnaround, but a another huge culprit might be the fact that a lot of these sites were not built to be used by marketers. According to a 2012 report from Bizrate, 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase.

                    Facebook Backer Hansen Bets on Pinterest and NBA’s Kings [Bloomberg Businessweek, Feb 27, 2013]

                    California investor Chris Hansen, an early Facebook Inc. backer, is making high-stakes bets across the state, from investing in Pinterest Inc. to a bid to buy control of the capital’s marquee sports team and move it north.

                    Hansen’s hedge fund, Valiant Capital Management, led a $200 million financing round in Pinterest last week at a $2.5 billion valuation.

                    Hansen, 45, is also leading an investor group including Microsoft Corp. (MSFT)’s Steve Ballmer that last month agreed to buy a controlling stake in the Sacramento Kings — valuing the franchise at a National Basketball Association record of $525 million — and proposed a relocation to Seattle.
                    Both deals are high-profile and controversial. Hansen’s foray into sports has met vocal opposition in Sacramento, where the Kings have spent 28 years, including 19 sold-out seasons and 10 playoff runs.

                    Valiant’s funding of Pinterest ranks the online bulletin board among the most valuable closely held Web startups, even though it generates no revenue.

                    “Pinterest doesn’t have its business defined yet so you’re betting all on potential,” said Anand Sanwal, chief executive officer of CB Insights, a New York-based research firm that tracks venture capital and private equity. “You have to take it on a case-by-case basis, but we generally worry that there is bad money chasing these rock-star companies.”

                    Facebook Stake

                    Hansen left Blue Ridge to start Valiant in 2008, and now manages about $3 billion in assets. The firm invests in a variety of securities, including stocks, options, swaps, bonds and illiquid securities. Its private investments include technology, energy and health-care companies.

                    Pinterest is just the latest high-priced Internet bet for Valiant. The biggest was Facebook. Valiant, along with co- investors, started backing the social networking site in late 2010 at $12 a share, and bought stock totaling about $500 million, said a person familiar with the matter, who asked not to be named because the terms weren’t disclosed. At the time of the IPO, the Valiant Capital Opportunities Fund owned 36.3 million shares worth $1.38 billion.

                    In late 2011, Valiant participated in a $250 million investment in online file-sharing service Dropbox Inc. at a $4 billion valuation. In November, the firm contributed to an $85 million financing round in Evernote Corp., about six months after the Internet note-taking service was valued at about $1 billion.

                    Biggest Risk

                    Pinterest, where members share photos of clothing, food and art, may represent Valiant’s biggest risk in private technology investing, because the company hasn’t proven it can make money. And while user growth is up 300 percent from a year earlier, the disappointing public market performance of Facebook, Zynga Inc. (ZNGA) and Groupon Inc. (GRPN) shows how challenging it can be for Web companies to live up to their startup hype.

                    “It’s a strategy that works pretty well when things are going up, and it’s only matter of time before things go the other way,” said Eric Risley, a managing partner at investment advisory firm Architect Partners LLC in Palo Alto, California. “Then you’ve got a challenge on your hands.”

                    Still, the bet could pay off, Risley said. “Pinterest is a cool company that can do a lot of interesting things,” he said.

                    Why retailers are pinning hopes on Pinterest [Reuters, Feb 27, 2013]

                    After a tough day at work as a publicist in Minneapolis, Becca Bijoch would often indulge in a little retail therapy. She usually headed out to the stores as she did not care much for online shopping.
                    That changed last year when the 26-year-old joined Pinterest, a photo-sharing website that allows users to “pin” images to online bulletin boards based on their interests and to follow others. Bijoch says she has found all sorts of things that she bought after seeing them on Pinterest, from great kitchen tools on CrateandBarrel.com to clothes at Asos.com.
                    “I’m probably spending more now. I’m on the couch at night, after having two glasses of wine,” Bijoch says, but she has no regrets. “I tell everyone that Pinterest has changed my life.”
                    Pinterest, which was the fastest standalone website to hit 10 million unique visitors a month, now has 25 million members, of whom many – like Bijoch – are young, female, well-educated and have disposable income.
                    Retailers are hankering after these users, but it is sometimes difficult to nab them because Pinterest is an ad-free website and “pins” flourish virally. While many retailers have learned how to interact with consumers on Facebook and Twitter, they are still struggling to figure out Pinterest and the ways to make money out of reaching shoppers through it.
                    In that effort, many retailers have installed Pinterest buttons on their main websites, created their own Pinterest pages, and allocated marketing dollars to acquire followers. While Pinterest says it does not track metrics internally, many ancillary businesses have popped up to help companies harness the revenue-driving possibilities of the site.
                    It’s a huge window-shopping platform,” says Kyla Brennan, chief executive of HelloInsights, a Santa Monica, California company that provides analyses of Pinterest use. “It helps people find what they really like. Does it encourage people to be a little impulsive? Of course.”
                    E-commerce experts say Pinterest generates more dollars per users than some other social media sites, even though Facebook, the world’s largest social network with more than a billion users, is a leading driver of shopping by volume.
                    Pinterest shoppers, on average, spend nearly $170 per session, according to a study by RichRelevance, an e-commerce consultant, which tracked 700 million shopping sessions. In comparison, Facebook shoppers spend $95 per session, while Twitter shoppers spend $70.
                    Major retail brands with a presence on Pinterest include L.L. Bean, with more than 5 million followers; Nordstrom Inc, with more than 4 million followers; and Lululemon Athletica Inc with close to 2 million. Other major players like Gap Inc and Urban Outfitters Inc have fewer followers on the site, but are growing.
                    The three-year-old Pinterest recently closed a $200 million round of financing, which raises its value to $2.5 billion.
                    PINNING COSTS
                    Most companies’ Pinterest activity is handled by their social media teams, but the efforts differ from promotions on Facebook and Twitter because Pinterest boards are interest-based and not timeline-based. Nordstrom’s Facebook page, for example, features a couple of products daily that are on sale or seasonally interesting, but its Pinterest page is an evergreen collage of fashion lifestyle images.
                    As there is no direct advertising and Pinterest is still growing, the marketing cost to businesses of acquiring new users is lower than other sites, says Daniel Maloney, CEO of PinLeague, a consultancy that tracks social media usage.
                    “The current cost of acquiring a Pinterest follower is a penny to 50 cents, depending on type of business. That compares to 50 cents to $2.50 on Facebook,” he said.
                    One of the top ways to reach followers seems to be to do anything but try to sell products. L.L. Bean’s most popular board, for instance, is devoted to pictures of woodland creatures – its most popular pin is a picture of a cat dressed up to look like a bat.
                    “While we do measure traffic coming to llbean.com and llbeansignature.com from Pinterest, we are not currently promoting the platform as a selling channel,” says Laurie Brooks, senior public relations representative for the company based in Freeport, Maine. Internal metrics show Pinterest users spend more than others, and that traffic is on the increase even if, overall, it is less than what comes from Facebook, she adds.
                    L.L. Bean, like many other retailers, has not offered discounts through Pinterest, but it has sponsored contests. So has Nordstrom, which did a bridal-focused sweepstakes in January.
                    “Our followers share and save compelling imagery and merchandise – period. Our boards aren’t focused on bargains or coupons,” says Bryan Galipeau, who is group manager of social media at Nordstrom’s Seattle headquarters. “We think it’s important to take a broader view of Pinterest because that’s also how our customers see it.”
                    Fashion retailer Gilt.com’s “Pin to Win” contest offered a $2,500 shopping spree to women who shared certain images from their wedding dress collection. Gilt also rewarded those who received 50 re-pins of a children’s dress the chance to buy the item for 77 percent off.
                    Similarly, fashion-seller Karmaloop.com offered a trip to Paris for the best outfit pinned to one of its boards.
                    Other goodies from retailers include AMC Theatres’ giveaway pinboard where users can win movies posters and other memorabilia. Wal-Mart Stores Inc ran a contest about inspiring people to be environmentally conscious.
                    Even if you could win something by shopping through Pinterest, consumers need to exert some impulse control.
                    Since most of what is “pinned” on the site is aspirational, people can end up spending way more than when they click through from other social media sites.

                    Microsoft’s Future Vision: Live, Work, Play [March 1, 2013]

                    http://aka.ms/envision – Technology could transform our life at work, on the go, and at home. This is a snapshot of what the future will look like five to ten years from now. In the years ahead, technology will amplify our senses; help us stay connected to the people we care about and transform the way we live, work and play.

                    Inside Microsoft’s house of the future [BBC, March 4, 2013]

                    Microsoft invited BBC News to take a first look at its revamped Space of the Future at its headquarters in Redmond, Washington. The facility is used to portray what the firm thinks life might be like five to 10 years in the future.

                    A lot is riding on its vision being correct.

                    In a recent interview when chairman Bill Gates was asked if he was happy with the performance of the firm under chief executive Steve Ballmer’s rule, he replied: “There are a lot of amazing things that Steve’s leadership got done at the company over the last year… but is it enough? No. He and I are not satisfied in terms of breakthrough things that we’re doing everything possible.”

                    The firm’s stock price is roughly where it was five years ago while rivals Apple, Amazon and Samsung have all seen theirs more than double.

                    So, launching best-selling products for the home could help bolster Microsoft’s reputation for innovation and reinvigorate investors.

                    And its engineers revealed a host of ideas including desks that recognise users and match their ergonomic requirements, widespread gesture control and online content that queries itself.

                    Video produced by the BBC’s Matthew Danzico

                    5G WiFi with Wi-Fi CERTIFIED™ ac Miracast™ from Broadcom for streaming content to UHD (4K) TVs as well

                    If one has $17K to spend on LG’s 84LM960V UHD (4K) TV already equipped with Broadcom’s BCM43526 chip for 5G WiFi/IEEE 802.11ac transceiver functions, as well as some more for a ’2013 vintage’, Wi-Fi CERTIFIED™ ac and Wi-Fi CERTIFIED Miracast™ capable, Android 4.2 smartphone having, for example, Broadcom’s BCM4335 chip for 5G WiFi™ 802.11ac among others (like the new HTC One to be available in March, or LG’s own ‘next generation’ device), then one can already have LG Ultra HD Streaming [TheVerge YouTube channel, Feb 25, 2013]:

                    LG is demonstrating its wireless Ultra HD transmission technology this week at Mobile World Congress. At the company’s booth I got a chance to walk through a gaming demo on an [LG] Android device that was displaying at 1080p on the phone, upscaling to 4K on the TV. The technology works by connecting over Wi-Fi and using the Miracast peer-to-peer wireless screencast standard, allowing you to simply stream what you’re seeing on the phone to a TV. The streaming was fairly smooth, but panning did cause some frame rate drops occasionally. I noticed that LG is keeping the phone brightness low on its own Android devices for this demo to ensure they don’t overheat, so it’s clear this is an early demo. Nevertheless, if LG and others can bring this technology to the masses in 1080p Android phones, then we’re looking at a future where a phone or tablet could truly be an all round gaming device that connects up to your TV.

                    A general UHD (4K) capability will come with smartphones having the Qualcomm Snapdragon 800 SoC, as an example, when you will be able to play UHD (4K) video content on the smartphone and watch it in UHD (4K) on the UHD TV.

                    [Recognition] Credible Praise for LG Ultra HD TV by the Experts [WHY LG TV BLOG, Feb 28, 2013]

                    Best of Innovations 2013 – Video Display Category at CES 2013

                    “The 84LM9600 is the world’s largest Ultra Definition (UD) 3D TV delivering immersive entertainment in stunning ultra-definition with a combination of CINEMA 3D technology and Smart TV features.”

                    8/10 Rating by Digital Trends

                    “Bottom line: Higher pixel density makes images on the screen look more like reality than TV. Scenes of the bright blue Mediterranean looked so convincing; it was hard not to want to jump right in. The stars in night skies looked much more like stars – tiny pinpoints of light – than a smattering of blurry white spots.”

                    A Stellar Review from HDTV Solutions

                    “The picture quality of the LG Ultra HD TV is definitely a major step up from the output of a high-end 1080p HDTV. The difference can be startling when playing 4K content. But even when comparing playback of Blu-rays, the LG’s upscaling to 4K is noticeably better.”

                    Rated Excellent by AVForums

                    “Once you throw in LG’s reference Smart TV platform, two remotes, Game Play, built-in WiFi, well designed menus and exceptional calibration controls, you start to see a TV that can almost justify its hefty price tag. The huge nature of the screen isn’t reflected in the other dimensions, with the surrounding bezel measuring 3cm at the top, 2.5cm at the sides and 4cm along the bottom. The entire chassis is only 4cm deep, which is remarkable when you consider the screen size and how much technology is crammed inside.”

                    LG 84LM960V Ultra HD TV [LGBlogUK YouTube channel, Jan 3, 2013]

                    LG 84 inch ULTRA HD TV presents a whole new level of picture quality, boasting a resolution four times higher than Full HD. Naturally, it is incredibly immersive, vivid and crisp, even when viewed from close distances. Ultra High Definition TV is the future of TV viewing and brings the cinema experience home.

                    LG TO DEMONSTRATE WORLD’S FIRST WIRELESS ULTRA HD TRANSMISSION TECHNOLOGY AT MWC 2013 [LG Electronics press release, Feb 25, 2013]

                    LG Electronics (LG) will showcase its industry-leading Wireless Ultra High Definition (Ultra HD) Transmission technology for the first time at Mobile World Congress (MWC) 2013 in Barcelona. This exciting next generation mobile feature enables users to view games and other smartphone content on Ultra HD TVs in real time, via wireless data transfer.

                    “Thanks to our innovative Wireless Ultra HD Transmission technology, users can now enjoy their favorite mobile content on today’s most advanced Ultra HD TVs,” said Dr. Jong-seok Park, President and CEO of the LG Electronics Mobile Communications Company. “With the development of this cutting-edge technology, LG again confirms its industry leadership in the area of display and mobile convergence for a truly enjoyable viewing experience.”

                    image

                    Wireless Ultra HD Transmission technology makes the delivery of smartphone multimedia content to TVs faster and smoother than previous mobile video compression and transfer systems. With minimal lag and data loss, LG’s next generation mobile feature performs this feat using ubiquitous WiFi connections. During transmission, multimedia content is automatically adjusted to match the receiving TV’s screen resolution, resulting in flawless visuals.

                    What’s more, LG’s Wireless Ultra HD Transmission system consumes less than half the power of other similar transmission technologies. It achieves this by reducing the burden on the smartphone’s CPU and other hardware resources.

                    [CES 2013] LG Ultra HD TV [ElectoTube YouTube channel by LG, Jan 9, 2013]

                    Broadcom Powers First LG 5G WiFi Digital Televisions [Broadcom press release, Jan 7, 2013]

                    Heads to CES with Growing 5G WiFi Ecosystem; Enables LG Consumers to Stream HD Video Wirelessly from Mobile Devices to the TV

                    News Highlights:
                    -LG Electronics to offer the industry’s first digital televisions powered by Broadcom’s 5G WiFi
                    -New 5G WiFi digital televisions with Wi-Fi CERTIFIED Miracast™ enable consumers to escape the small screen and reliably stream HD-quality video onto larger displays
                    -5G WiFi delivers dramatic capacity, range and power benefits

                    2013 CES International —Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced LG Electronics has chosen Broadcom’s 5G WiFi technology, based on the IEEE 802.11ac standard, for use in select 2013 LG digital TV models. By adopting Broadcom’s BCM43526, LG Electronics is the first to enable consumers to seamlessly stream and share high-resolution content between mobile devices and smart TVs. Learn how Broadcom® innovation is enabling the Connected Life at home, at work, and on-the-go at Broadcom@CES.

                    “LG is leading the market with next-generation digital TV innovations that dramatically enhance the consumer’s viewing experience,” said Sangyeob Lee, LG Electronics Senior Director, TV Product Planning. “By adding 5G WiFi to our flagship Smart TV platforms, our customers will experience the fastest, most reliable wireless connectivity yet. Partnering with Broadcom allows us to raise the bar and be the first company to introduce the next generation of WiFi in our Smart TV platforms.”

                    “Last year at CES 2012, Broadcom introduced the industry’s first 5G WiFi chips and committed to enabling the adoption of the technology across all wireless product segments,” said Dino Bekis, Broadcom Senior Director, Product Marketing, Wireless Connectivity Combo. “Today marks yet another important milestone — the industry’s first 5G WiFi Smart TV. We’re thrilled to partner with LG to further expand the ecosystem of 5G WiFi products available to consumers and continue to drive rapid adoption of the technology.”

                    The increased reliance on wireless networks, the explosion of video consumption and the growing number of wireless devices are all putting stress on legacy 802.11a/b/g/n networks. As a result, consumers are prone to experience deteriorated performance such as choppy videos and slower load times, especially when streaming content from the cloud, smartphone or tablet to a digital TV. 5G WiFi dramatically improves home wireless range, providing higher-capacity video streaming, the ability to connect multiple devices to the network at the same time and broader coverage with fewer dead spots. It also reduces power consumption by up to 83 percent[1] in mobile devices, so consumers can go longer without having to plug in.

                    The average U.S. household has nearly 4.8 devices connected to the network[2]. Yet, sharing content between these devices can be complicated — and sometimes impossible. Wi-Fi CERTIFIED Miracast addresses this issue by allowing users to easily stream content wirelessly between devices. By incorporating the BCM43526 and Wi-Fi CERTIFIED Miracast into its newest digital TV products, LG Electronics is ensuring consumers enjoy fast, reliable connectivity between multiple devices in multiple places throughout the home.

                    Availability

                    LG Electronics’ new line of 5G WiFi digital televisions will be available in 2013 in various markets.

                    LG 4K 84-inch Ultra HD 3D LED HDTV: Abt Electronics [AbtElectronics YouTube channel, Jan 28, 2013]

                    Buy now: LG 84″ Ultra HD 3D 4K LED HDTV–84LM9600 $16999.00 4K Resolution (3840×2160)/ Local Dimming/ Triple 😄 Engine/ TruMotion 240Hz/ Resolution Upscaler Plus/ 2D To 3D Conversion/ Dual Play Gaming/ Dual Core Processor/ Magic Remote Voice/ Infinite Surround Sound/ 10,000,000:1 Dynamic Contrast Ratio/ Home Dashboard 2.0/ 3D World (3D Content Streaming)/ Web Browser/ Wi-Fi Built-In/ Built-In ATSC/NTSC/Clear QAM Tuner/ Includes Six 3D Glasses/ Black Finish http://www.abt.com/product/65819/LG-84LM9600.html

                    Broadcom 5G WiFi Powers New HTC One Smartphone [Broadcom press release, Feb 25, 2013]

                    Expands Ecosystem of 5G WiFi Products Available

                    • HTC chooses Broadcom 5G WiFi technology in its newly launched HTC One smartphone
                    • 5G WiFi delivers faster, more reliable wireless connectivity with significantly less battery drain

                    Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced HTC has chosen Broadcom® 5G WiFi technology in its new flagship HTC One device. By adopting the BCM4335, HTC is delivering the speed, reliability and power benefits of 5G WiFi in its newest smartphone. Visit Broadcom @ Mobile World Congress for more news.

                    “With the launch of the HTC One, we’re reinventing the mobile experience and setting a new standard for smartphones,” said Kouji Kodera, Chief Product Officer, HTC. “Our customers today are consuming more and more video on their mobile devices and expect a seamless streaming experience. Broadcom’s 5G WiFi delivers higher bandwidth and broader range so our customers experience the fastest, most reliable wireless connectivity yet — while also preserving battery power.”

                    The explosion of video consumption and the growing number of wireless devices being used are putting stress on legacy 802.11a/b/g/n networks. As a result, consumers are prone to experience deteriorated performance such as choppy videos and slower load times, especially when streaming content to a smartphone. 5G WiFi, which is based on the IEEE 802.11ac standard, improves the range of a wireless connection, providing higher-capacity video streaming, the ability to connect multiple devices to the network at the same time and broader coverage with fewer dead spots. Broadcom’s 5G WiFi also reduces power consumption by up to 83 percent[1] in mobile devices, so consumers can go longer without having to plug in.

                    “Broadcom continues to lead the transition to the next generation of Wi-Fi across all product segments,” said Michael Hurlston, Senior Vice President and General Manager, Wireless Connectivity Combos. “We’ve hit a major inflection point with 5G WiFi in mobile phones. Now consumers will be able to unlock the real benefits of the technology, especially when used with the many other 802.11ac products on the market today.”

                    Availability
                    The new HTC One powered by Broadcom 5G WiFi will be available globally through more than 185 mobile operators and major retailers in more than 80 regions and countries beginning in March. For more information on the HTC One, please visit the HTC Newsroom or Product Page.

                    [1] 5GHz 802.11ac running at 80MHz bandwidth as compared to 2.4GHz 802.11n running at 20MHz

                    From HTC One Specs [HTC microsite, Feb 19, 2013]

                    CONNECTIVITY
                    • 3.5 mm stereo audio jack
                    • NFC capable3
                    • Compliant with Bluetooth 4.0
                    • Bluetooth 4.0 with aptX™ enabled
                    • Wi-Fi®: IEEE 802.11 a/ac/b/g/n
                    • DLNA® for wirelessly streaming media from the phone to a compatible TV or computer
                    • Support consumer infrared remote control
                    • micro-USB 2.0 (5-pin) port with mobile high-definition video link (MHL) for USB or HDMI connection (Special cable required for HDMI connection.)

                    Broadcom CEO Talks 4K TV, 5G WiFi [TheStreetTV YouTube channel, Jan 9, 2013]

                    Broadcom CEO Discusses Q4 2012 Results – Earnings Call Transcript [Seeking Alpha, Jan 29, 2013]

                    Scott A. McGregor – Chief Executive Officer, President and Director

                    … We have been shipping our 5G WiFi combo to lead customers and expect the [first 5G WiFi] smartphones to launch in the coming weeks. …

                    … I think the 5G WiFi will continue to grow significantly. That’s a new technology that has penetrated access points in 2012, and will roll out in the mobile handsets over the course of this year. That is likely to be the largest magnitude of the set. …

                    Miracast™ Makes a Splash with Partners at Mobile World Congress [Broadcom Connected blog, Feb 25, 2013]

                    The geek love for Wi-Fi Certified Miracast™, an innovative Wi-Fi standard that relies on a technology dubbed “wireless display mirroring,” seemed to be inevitable when we first started talking about it. The technology, which allows consumers to easily and seamlessly share media from one device to another over Wi-Fi, was designed for today’s multimedia lifestyles.

                    The Miracast technology standard is built on the premise that users have a ton of content on their smartphones and laptops – photos, videos and games, to name a few – that they’d like to engage with over a large screen. But for users to seamlessly transfer that content, the technology standard must reside in both the device and the display.

                    That’s where Broadcom comes into the game. Broadcom and its partners are looking to spur on Miracast adoption with software and hardware that aims to speed up the integration of Miracast into electronics, getting the technology to consumers faster.

                    At Mobile World Congress today, Broadcom is highlighting recent Miracast partnerships with top tech players and retailers — including Google (in Android 4.2), Intel, Roku, NVIDIA, Best Buy Stores and more.

                    Adoption is expected to pick up steam this year as Miracast shows up in PCs, smart TVs and gaming platforms worldwide, including products like the Nexus 4, some of LG Electronics’ TVs and Optimus G smartphones, Samsung’s Galaxy S III smartphone and others. Some 1.5 billion Miracast devices are expected to ship in 2016, according to ABI Research.

                    Wi-Fi CERTIFIED Miracast™ is appearing in a range of televisions, tablets, handsets and more. Miracast makes it easy to display applications or video content from one Wi-Fi device on another, even when the devices are different brands. http://www.wi-fi.org/miracast

                    [Note the second demo at [1:07-2:08] which is by using an LG Optimus smartphone for wireless streaming.]

                    Broadcom’s contribution to the Miracast ecosystem is in the form of a robust, complete software stack that allows smartphone, display, smart TV and set-top box makers to roll out  the technology in their newest products.

                    Broadcom is also offering an off-the-shelf wireless dongle design that allows display makers to add Miracast to any device with an HDMI port — similar to the early products that helped bring Wi-Fi and Bluetooth to personal computers before the now-standard technologies were embedded. Best Buy is already selling Miracast-enabled video receivers in its online under its Rocketfish brand, featuring Broadcom’s technology.

                    Best Buy’s Rocketfish Miracast Video Receiver, Broadcom tech inside.

                    The standard has been promoted by the Wi-Fi Alliance and Broadcom since last year. In September, the Wi-Fi Alliance handpicked Broadcom’s technology for its Miracast test bed. And Miracast-enabled devices were all over the show floor at the Consumer Electronics Show in Las Vegas last month, with somebig-name CE players throwing their weight behind the standard to continue to drive adoption momentum.

                    Come by and see Miracast in action at:
                    Hall 3 (Hybrid Hall) Booth #3C14 Fira de Barcelona Gran Via

                    Not heading to Barcelona? Get the latest MWC newsfrom Broadcom and our partners by liking us on Facebook, following us on Twitter and reading the blog.

                    Broadcom Drives Wireless Media Sharing Across Consumer Electronics Ecosystem [Broadcom press release, Feb 25, 2013]

                    Best Buy, NVIDIA and others adopt Broadcom Miracast™ solution

                    • Broadcom is among first vendors to deliver end-to-end Wi-Fi CERTIFIED Miracast solutions
                    • Broadcom Miracast solution gains traction in PC, smart TV and gaming platforms   
                    • Growth opportunity with more than 1.5 billion Miracast devices expected to ship in 20161
                      Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced broad adoption of its Miracast solutions by industry leaders across a range of consumer electronics products. Visit Broadcom @ Mobile World Congress for more news.
                      Broadcom offers the most complete Miracast software solution, enabling ultra low-latency gaming, 3D and 4K display formats and advanced content protection for reduced time-to-market across a broad and diverse set of platforms. Miracast, a Wi-Fi Alliance standard, transmits video over a robust wireless connection to allow consumers to stream movies, play games and access thousands of applications on a larger screen without delay or interruption.
                      As a testament to its proven solutions, Broadcom Miracast-compatible devices are among the first to interoperate with wireless display on Nexus 4 as part of Android 4.2, Jelly Bean. Industry leaders, including LG Electronics and Nintendo, have selected Broadcom for its connectivity expertise and now have the ability to add Miracast capabilities to improve the experience of their users. Through strategic partnerships and product innovation, Broadcom is playing a pivotal role in delivering Miracast solutions to support a broad spectrum of consumer electronics products for immediate deployment.
                      In addition to its Miracast software solution, Broadcom offers a portfolio of wireless HDMI dongle designs that includes its dual-band MIMO Wi-Fi device and high-performance media processor. This high-performance, USB-powered solution leverages 5GHz MIMO technology in a compact design that adds Miracast capabilities to existing consumer devices, simplifies upgrades and lowers total cost for OEMs.
                      “Intel is excited to collaborate with Broadcom on their Wi-Fi CERTIFIED Miracast HDMI dongle solutions. This collaboration enables consumers who have a PC, phone or a tablet featuring Intel® Wireless Display to enjoy their personal and online content on an even broader set of consumer devices,” saidKerry Forell, Intel WiDi Product Manager.
                      Broadcom is extending its leadership as the first vendor to offer a wireless HDMI dongle design based on the IEEE 802.11ac Wi-Fi standard, further reducing latency and enabling simultaneous high-definition video streaming across multiple devices.
                      A range of Broadcom Miracast solutions are currently in production with major technology manufacturers and retailers.
                        • Best Buy’s Rocketfish Miracast dongle is currently available at retail locations
                        • Miracast support for NVIDIA Tegra 4-powered devices will be available in Q2 2013
                          For ongoing news, visit Broadcom’s Newsroom, read the B-Connected Blog, or visit Facebook or Twitter. And to stay connected, subscribe to Broadcom’s RSS Feed.
                          Patrick McGinnis, Vice President, Best Buy Exclusive Brands
                          “Best Buy is dedicated to delivering technology products that provide more choice, value and improved experiences for our customers. As a leader in Wi-Fi innovation, Broadcom is an ideal partner for Best Buy as we introduce our Rocketfish dongle with Miracast technology for a new viewing and entertainment solution.”
                          Matt Wuebbling, Director, Tegra Product Marketing, NVIDIA
                          “Pairing NVIDIA Tegra processors with Broadcom’s leading wireless solutions will allow consumers to share photos, stream HD movies and play amazing games on the big screen seamlessly. We’ve worked closely with Broadcom to bring this groundbreaking wireless display technology to market.”
                          Edgar Figueroa, CEO, Wi-Fi Alliance
                          “We congratulate Broadcom on its Wi-Fi CERTIFIED Miracast reference design as well as inclusion of its software in our test bed. Broadcom’s participation in the development of this program has been instrumental in the achievement of an industry-wide certification for this program.”
                          Dino Bekis, Broadcom Senior Director, Wireless Connectivity Combo Group
                          “As a leader across all segments of the Wi-Fi market, Broadcom is uniquely positioned to drive mass adoption of Miracast technology. The integration ofBroadcom’s solution into a broad-based foundation of devices from major consumer electronics vendors and retailers will allow consumers to simply and effortlessly share content across the continuously expanding environment of connected devices.”
                          1 IHS iSuppli Research, Wi-Fi Alliance Wi-Fi CERTIFIED Miracast™ Press Release, September 12, 2012

                          LG DWD-300 Miracast™ Certified Wireless HDMI® Adapter [trainofthoughtmkt YouTube channel, Feb 1, 2013]

                          Check email, send a text, or use other apps, all while continuously playing a video or other content on a separate, larger screen with Dual Screen Dual Play. All you’ll need is the DWD-300 Miracast™ Certified Wireless HDMI® Adapter and a compatible smartphone.

                          LG DWD-300 Wireless HDMI Adapter – LG Optimus G™ accessories from AT&T [AT&T, Jan 18, 2013]

                          LG DWD-300 Wireless HDMI Adapter – LG Optimus G™

                          Retail price     $99.00

                          Overview

                          The LG DWD-300 is a lightweight Miracast™ Certified wireless HDMI adapter that uses Wi-Fi technology. Use the DWD-300 as a wireless AV accessory for devices that support the Wi-Fi protocol.

                          You can view your phone’s content on a larger screen via a convenient Wi-Fi connection. Simply attach, connect, and enjoy! Scroll through an album, share a presentation, or play a video for the whole family. Use Dual Screen Dual Play (if supported by your phone) to check your email, send a text, or use other apps on your phone while playing a video on the larger screen.

                          LG CES 2013 Press Event First Look – OLED TV, Google TV, 4K TV, and More! [TechSmartt YouTube channel, Jan 7, 2013]

                          LG held their Press Event today at CES 2013. Most of the things they were allegedly supposed to release were predicted, but they threw a few curve balls. For starters and featured before the event, was the OLED TV. The quality and thin qualities it portrays are stunning. Up next was the Ultra HDTV, which is in 4K resolution. It again looks stunning, and comes in various sizes. New technology arose from LG with the Laser TV projecting clear video at 100-inches. The Google TV LG is now featuring looks a lot cleaner, and can preview success for the company. Built into the small, QWERT-enabled keyboard is voice-recognition and Android capabilities. For LG this Press Event was a success, and 2013 looks to be a positive year for South Korean company. Stay tuned to TechSmartt for in-depth demos on all of LG’s products!

                          Broadcom Unveils World’s First UltraHD TV Home Gateway Chip [Broadcom press release, Jan 8, 2013]

                          Opens 2013 Consumer Electronics Show With Game Changer for Big Screen and Internet Video Delivery in the Home

                          News Highlights:
                          – Enables UltraHD (4Kx2K resolution) TV into the home for dramatically improved picture quality on big screens
                          – Supports HEVC video coding standard; reduces video bandwidth usage by 50 percent
                          – Simultaneously delivers four transcoded HD video streams over IP for content on any screen
                          – Delivers unprecedented 21000 DMIPs of application performance while protecting high-value content with web domain security features

                          Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced the world’s first Ultra High Definition Television (UltraHD TV) video decoder solution on the market. Learn how Broadcom® innovation is enabling the Connected Life at home, at work, and on-the-go at Broadcom@CES.
                          The BCM7445 is the first step to delivering UltraHD TV into the home with the performance and picture quality needed for the evolution in multi-screen connected home entertainment. Broadcom’s 28 nanometer (nm) ARM-based BCM7445 UltraHD video decoder solution, serving as the primary gateway to the home, delivers more transcoding, CPU processing performance and home networking throughput to support a greater range of applications such as video-on-demand (VoD), gaming, social media and web store applications. 
                          UltraHD TV technology, formerly known as 4K, marks a major innovation in HD resolution. UltraHD TV screens display four times the resolution of today’s 1080p60 displays. The delivery of UltraHD TV requires a more efficient compression codec made possible by the use of the new High Efficiency Video Coding (HEVC) standard. HEVC speeds Internet video downloads giving operators and users the ability to download content such as movies in half the time and with higher quality video at 50 percent of the bit rate previously required.
                          “The clarity and brilliance of UltraHD television is a significant step forward in viewing enjoyment and is the next true evolution in TV innovation,” said Dan Marotta, Broadcom’s Executive Vice President and General Manager, Broadband Communications Group.”By integrating HEVC, Quad 1080p transcoding, quad-core CPU, gigabit networking speeds and web domain security, Broadcom is enabling a dramatic improvement in the TV viewing experience while making UltraHD video delivery economics work for service providers.”
                          HEVC, which will be known as MPEG-H or H.265, will be required to broadcast UltraHD content, notably major sporting events and Hollywood content,” said Michael Inouye, Senior Analyst of TV and Video, ABI Research.  “Next generation user experience, including 80 inch and larger displays, will be improved by the adoption of UltraHD and HEVC. The efficiency of HEVC will also enable additional services including faster IP downloads and the provisioning of VoD services over wireless networks.”
                          Key Features:
                            • Based on 28 nm process technology, the BCM7445 features the new Brahma15 21,000 DMIP CPU, four 1080p30 real-time transcoders and HEVC compression that delivers resolution up to 4096x2160p60.
                            • The BCM7445 also features web domain security, an industry leading hardware security oversight to separate Internet services from premium broadcast content. This protects critical core network functions from malware threats, paving the way for operators to securely converge and deliver pay-TV programming and open Internet applications to subscribers for a web-based TV experience.
                              Brahma15 Application Processing
                              The Brahma15 is a 21,000 DMIP Quad-core ARMv7-A instruction set compatible multiprocessor. 32KB instruction and 32KB data caches per processor are backed by a shared 2MB L2 cache and feed the multi-issue, out-of-order superscalar 15-stage plus write back pipeline of the Brahma15. A 32KB read-ahead cache between the L2 cache and the memory controllers provides 8KB of read latency reduction per processor. The Brahama15 supports the ARM Trust Zone® security architecture, software virtualization and hardware virtualization by core for complete security isolation. Each core individually supports single cycle ARM NEON 128- bit vectors for software based media processing applications. The entire architecture supports Broadcom’s Nexus and Trellis software interfaces ensuring a seamless continuation of the home gateway and client experience.
                              Availability
                              Samples of the BCM7445 UltraHD TV video decoder for the home are now available, with volume production expected in mid-2014. The BCM7445 will be demonstrated at Broadcom’s booth at 2013 CES International.

                              Getting 4K with Broadcom’s HEVC Encoding – CES 2013 [TEKHD YouTube channel, Jan 11, 2013]

                              Miracast™ Technology Brings Wireless Streaming to the Living Room [Broadcom Connected blog, Jan 3, 2013]

                              Moving high-definition content from a small-screen device such as a smartphone or a tablet to a bigger screen, such as a TV or desktop computer, can be a challenge. But thanks to a technology standard that’s on the verge of going mainstream, those headaches are about to become a thing of the past.

                              Meet Miracast™, a technology that CNET Australia has called “a near-perfect wireless streaming solution.” At next week’s International Consumer Electronics Show in Las Vegas, expect to hear about a growing number of devices that are outfitted with Miracast, which is actually a Wi-Fi standard that relies on technology dubbed “wireless display mirroring.

                              The idea is for consumers to stream content between Wi-Fi connected devices seamlessly, without an intermediate box such as a router or gateway. Think of Miracast as a seal of approval for electronics devices so that problems with compatibility and interoperability become a thing of the past.

                              The standard has been promoted by the Wi-Fi Alliance and Broadcom for some time. In September, the Wi-Fi Alliance handpicked Broadcom’s technology for its Miracast test bed.

                              And some big name CE players have already signaled their support for Miracast, including handset and TV makers Samsung and LG.  Embedded companies also have hopped on board, including Intel, Ralink, Marvell, Texas Instruments, Realtek and MediaTek.

                              CES 2013 LogoCES 2013 is likely to be Miracast’s true coming-out party with the industry, with hundreds of Miracast-enabled products on the show floor. Miracast is one of the top trends forecast by Broadcom at our December “Geek Peek.”

                              At the show today, Broadcom is announcing partnerships with top tech players and retailers —including Google (debuted in Android 4.2), Roku, NVidia, Best Buy and more—to promote Miracast’s adoption.

                              Broadcom’s contribution to the Miracast ecosystem is in the form of a robust, complete software stack that allows smartphone, display, smart TV and set-top box makers to roll out technology in their newest products. To further accelerate the adoption, Broadcom is also offering an off-the-shelf wireless dongle design that allows display makers to add Miracast to any device with an HDMI port—similar to the early products that helped bring Wi-Fi and Bluetooth to personal computers before the technologies were embedded

                              Miracast is in its earliest stages of adoption. But, already, it’s prepared to meet the needs of next-generation home entertainment, including support for leading-edge 3D and Ultra HD display formats that allow seamless movie streaming, game play and access to thousands of apps—all over Wi-Fi.

                              Just in Time for CES: Broadcom and Intel Team Up to Drive Wireless Display Adoption [Broadcom Connected blog, Jan 3, 2013]

                              The volume of video being consumed over the Internet is growing at an exponential rate, representing about half of all global Internet traffic today and expected to reach 93 percent by 2015. At the same time, the number of devices consumers are using to watch video is also on the rise. Researchers estimate that approximately 4.8 devices are in an average U.S. household with a home network — nearly double from just four years ago.

                              The challenge for consumers is how to share their content between devices. That’s where technologies such as Intel® Wireless Display (Intel® WiDi) come into play.

                              Broadcom today became the first Wi-Fi silicon vendor with a license for Intel WiDi technology in PCs.  As part of this agreement, Broadcom will integrate Intel WiDi software onto its WLAN chips to help drive adoption of the technology in Ultrabook™ systems.  The multistream 2×2 Wi-Fi data rates in Broadcom’s chip coupled with Intel WiDi software will deliver a seamless, high-quality experience to users.

                              Wi-Fi Display, Wi-Fi CERTIFIED Miracast™ and Intel WiDi are based on the same underlying technologies that allow you to do one very useful thing: easily stream content between two devices wirelessly. Those streams will become more commonplace this year as new standards for Wi-Fi-enabled devices eliminate interoperability and compatibility issues. Intel WiDi and industry standard Miracast are compatible technologies that improve the consumer experience for sharing video content between devices.

                              Intel and its ecosystem partners have shipped more than 30 million Intel WiDi-capable notebooks. This agreement will help drive the proliferation of the technology across a much broader offering of notebook PCs. Learn more about Intel WiDi, or visit the Intel booth (Central Hall, Booth No. 7252) at the International Consumer Electronics Show, which is this week at the Las Vegas Convention Center.

                              Broadcom Flames WiFi Display demo – Computex 2012 [FirstZoom YouTube channel, June 9, 2012]

                              Sharing video content has become a daily event in many households, but many TV;s don’t have the ability to sync with handheld devices in any meaningful way to allow the media content to be streamed to the TV. That being said, TVs are expensive and most people will not buy a new tv simply to add this capability. Hence Flames, which allows devices to stream intelligently to your TV HDMI port via WiFi. The device is self contained with all the relevant software and hardware to enable your tv to become a multimedia hub immediately.

                              5G W iFi Smartphone Technology [Broadcom whitepaper, July 2012]

                              Mobile-to-Digital TV use cases are gaining traction as consumers begin using interactive gaming, streaming video, and remote control devices in a home. A key benefit is the ability to shift video from a small mobile screen to a larger one using peer-to-peer technologies like Wi-Fi Display and to support the increased throughput required for future video formats such as 2K4K (2048 × 4096 pixels) and 4K4K (4096 × 4096 pixels). With multiple high-resolution video devices connected to a digital TV, this presents a challenge for sustained WLAN throughput and range.

                              5G WiFi provides a number of performance advantages compared to previous generations of Wi-Fi:

                              • More than six times higher throughput than 2.4 GHz Wi-Fi devices
                              • Significantly lower power consumption for a given data range
                              • Improved range and elimination of fading by using antenna beamforming
                              • Higher throughput at the same distance from an access point
                              • Reduced interference from other wireless devices (uses 5 GHz frequency band)
                              5G WiFi is not just a technology breakthrough — it enables new use cases and improves existing ones. In the previous generation of smartphones, high bandwidth applications such as HD video streaming are extremely limited due to low data rates. 5G WiFi breaks that barrier and allows media streaming from a handset to a digital television at data rates comparable to that supported by wired Ethernet connections. At the same time, 5G WiFi enables high-speed data and media synchronization, turning an hour-long backup process into a matter of minutes.
                              5G WiFi also solves some of the longest-standing problems with Wi-Fi in smartphones. By reducing signal fading and lost connections, it significantly improves the Wi-Fi user experience. By reducing overall power consumption for large data transfers, it also extends battery life.
                              In summary, 5G WiFi redefines the concept of a smartphone. Whereas today’s smartphone Wi-Fi users are limited to basic applications such as web browsing and e-mail, tomorrow’s 5G WiFi users will have a fullfeatured media center in their hands.

                              Broadcom 5G WiFi solutions – Computex 2012 [FirstZoom YouTube channel, June 7, 2012]

                              Dino from Broadcom introduced us to their new 5G WiFi router that was streaming simultaneously a total of four HD video streams, set up in the Computex arena, where WiFi was incredibly congested. 5G WiFi has amazing bandwidth and exceeds anything to be seen in 3G and 4G. The ramp up to 5G has started, with products from ASUS already, and by next year this time, 5G will be pretty common even in mobile devices.

                              Broadcom and 5G WiFi [Broadcom technology site, July 25, 2012]

                              Broadcom Delivers 5G WiFi
                              Broadcom Delivers 5G WiFi
                              Broadcom’s mission as a global innovator is simple – Connect everything. As a leader in semiconductor solutions, Broadcom boasts that 99.98 percent of all Internet traffic crosses a Broadcom chip, across vast lineup of products. Broadcom is investing in the advancement of 5G WiFi, a platform for IEEE 802.11ac, the standard behind the next generation of Wi-Fi. Broadcom recognizes that each previous generation has come in at the right time to address an inflection point in consumer needs. 5G WiFi is no different. It is here as a panacea for the video challenge and represents the continued commitment by Broadcom and the industry to meet wireless needs in both homes and workplaces.
                              Bringing 5G WiFi to Market
                              Bringing 5G WiFi to Market
                              Broadcom introduced its family of 5G WiFi chips for access points and PCs at the Consumer Electronics Show in January 2012. Soon after, the world’s first 5G WiFi routers were unveiled by companies such as Netgear, Belkin and Buffalo Technologies, with others, such as ASUS and D-Link, soon following. At the Computex show in June 2012, ASUS announced the world’s first 5G WiFi laptop & motherboard, bringing the power of the next generation of Wi-Fi to the world of computing.
                              In July 2012, Broadcom introduced the BCM4335, the industry’s first 5G WiFi combo chip for smartphones, tablets, ultrabooks and other mobile devices. The new device extends Broadcom’s wireless connectivity leadership and establishes it as the first chip vendor to sample solutions based on the 802.11ac standard for every major Wi-Fi product segment. Smartphones and tablets powered by the new BCM4335, which are expected to hit shelves in Q1 2013, will allow consumers to reap the full benefits of 5G WiFi on both ends of the wireless connection.

                              Broadcom Corporation_Unleashing the Power of the 5G WiFi Ecosystem [SUMMITFORUM2012 YouTube channel, June 18, 2012]

                              Mr. Michael Hurlston Senior Vice President and General Manager, Wireless Combo Connectivity Line of Business Broadcom Corporation

                              Tenda leads China’s Gigabit Wireless Age [Tenda press release, Nov 20, 2012]

                              Tenda ® (Shenzhen Tenda Technology Co., Ltd), a global networking company that delivers innovative products to consumers and businesses, today announced the world’s fastest next-generation gigabit WiFi 802.11ac product series at the press conference jointly held with Broadcom®, the world’s leading chipmaker. Tenda, the first in China to launch the high-speed 802.11ac products, demonstrated its courageous commitment to leading innovation at the conference in the presence of over 130 guests from major news, media, government authorities and channels, etc.
                              President and CEO of Tenda, Mr Dengping Quan, highlighted Tenda’s dedicated commitment to innovation and pioneers of the spirit of innovation. He said at the conference, the demand for high-performance routers operating in the less crowded 5 GHz band is growing significantly in China. By working with Broadcom, Tenda has consistently delivered an innovation pipeline of leading edge technologies designed to address the needs of today’s consumers in China. To improve and facilitate innovation processes, we spent huge sums of money to import IPD (Integrated Product Development), the most advanced product development process, from IBM and Agile IT systems from Oracle.
                              Consistently investing in innovation and highly valuing the core technology, Tenda contributed a lot— the first to launch wireless terminal products, the first to introduce wireless 11n products in China, the first to launch portable wireless router and easy-to-install router, the first to…
                              Marketing and Product Director Mr. Hongwei Wang from Tenda introduced the 11ac technology advantage: a remarkably higher transmission rate– up to 433Mbps for a single antenna, and up to 1300Mbps for 3 combined antennas; in the near future, multiple antennas operating in 160MHz will deliver speeds up to 3.47Gbps or even higher. Plus, the advantages of Tenda’s new products based on 11ac standards consist of faster throughput, higher capacity, stronger anti-jamming capability, fashion design and easy usage. Operating on 5G band, these Tenda new 5G WiFi products are designed to better meet the need of smart home entertainment center as well small and medium-sized enterprises, ideal for interference-free video streaming, including transmission from a router to TV device and between different devices.
                              In 2007, Tenda pioneered to promote 11n products as replacement of the legacy 11g products. Now, Tenda has developed new 5G WiFi products that deliver the speed and reliability required for today’s evolving consumer needs. He gave details of Tenda new products at the conference and announced plans to upgrade the existing series routers to smart and easy to install routers (intelligently detect Internet connection type, intelligently diagnose network faults, intelligently connect to secondary uplink router), as well as to create the world’s most easy-to-install router. It also announced that Tenda will be the first to provide a free telephone service in the industry.
                              Mr. Micheal Hurlson, Broadcom SVP and GM, Wireless Connectivity Combo described the cooperation with Tenda a win-win relationship and would deepen the strategic partnership. He said, Broadcom will keep its industry leadership and clearly focus on developing 5G WiFi chips. Chinese market is very important to Broadcom and Tenda is found unbelievable in terms of bringing new technology to market. Mr Dengping  Quan expressed that, Broadcom is an innovation leader in wireless field. Tenda will keep on close cooperation with Broadcom to bring the latest technologies into Chinese market.
                              Broadcom’s 5G WiFi dramatically improves the wireless range in the home, allowing consumers to watch HD-quality video from more devices, in more places, simultaneously. The increased speed enables consumers to download web content from a mobile device faster and quickly synch large files, such as videos. Since 5G WiFi transfers the same volume of data at a much faster rate, devices enter low-power mode faster, which can result in significant power consumption advantages. Michael Hurlston, Broadcom SVP and GM, Wireless Connectivity Combo said, “China is rapidly emerging as a top consumer of IPTV services. As Chinese consumers turn to mobile devices to watch video over Wi-Fi, the need for an interference-free, clean wireless experience has become increasingly apparent. Tenda’s new 5G WiFi routers deliver the speed and reliability required for today’s evolving consumer needs.” He also predicted that by the year of 2014, 5G Wi-Fi technology will not only become standard on mobile terminals such as mobile phones tablet but also be widely incorporated into home appliances and medical equipment. Currently Broadcom’s 5G Wi-Fi chips has been applied in the field of routers, PC, tablet, phone, and more terminal devices equipped with 5G Wi-Fi technology are expected to be brought into ordinary people’s life by the end of the first quarter of next year.
                              He also said that the broadcom technical advantages allow 5G Wi-Fi seamless roaming, remote control, situational awareness platform for applications such as home digital entertainment center. In order to allow better play 5G Wi-Fi charm, Broadcom also integrates other technologies such as NFC, Bluetooth, allowing better content sharing and multi-screen interaction.
                              Mr Dengping Quan, President and CEO of Tenda, Mr Michael Hurlston, Broadcom SVP and GM, Wireless Connectivity Combo, Roundtable forum, Ms. Jackie Baon, Senior PL Manager of Mobile and Wireless, Dr. Jinqiao Chen, Secretary-General, Committee of Economic Experts of the Ministry of Industry and Information Technology, deputy chief engineer of Telecommunication Research Institute, Mr. Xiaoyong Liu, deputy chief engineer of the State Radio Monitoring Center Testing Center,  Mr. Li Chen, director of category management, Amazon (China), Mr. Ning Lu, Purchasing Director, Gome, and Mr Zixiang Zhang, President of Henan JHD Network Technology Co., Ltd. Etc joined a  splendid discussion at the roundtable forum.
                              Below presents an overview of Tenda’s new 5G WiFi retail products including the W1800R, W80E and W900U.

                              Tenda 5G WIFI [TendaSupport YouTube channel, Feb 18, 2013]