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Nokia’s “best of everything” X range smartphones to conquer the smartphone market between the Asha and Lumia devices

Nokia X and X+ [Henrique Martin YouTube channel, Feb 24, 2014]

NOKIA X DUAL SIM, Go! With Nokia X [Nokia India product page, March 10, 2014]

… Starting from: Rs 8,599 [$140] …

Nokia X Price in India – Buy Nokia X Black 4 GB Online [Flipkart.com, March 13, 2014]

Rs. 9990 [$163] 18% OFF      Rs. 8175 [$133]  Inclusive of taxes (Free home delivery) …

Nokia X Pre Orders: More Than 1 Million In Just 4 Days, in China [G for Games, March 14, 2014]


– Source from the above Weibo: Nokia X – Jingdong Mall [March 3, 2014]

… RMB 599 [$97] … (RMB 699 [$114]) …

End of Updates

Stephen Elop interview at MWC 2014 [Myriam Joire YouTube channel, Feb 24, 2014]

Yes, I got a chance to interview #Nokia’s Stephen Elop at #MWC2014… Enjoy!

… OR how the market impetus noted as Nokia should introduce an Android forked smartphone for the $75-120 range in order to enhance its Asha Software Platform strategy [‘Experiencing the Cloud’, Jan 17, 2014] has been met now
… OR how and why Nokia segmented the mobile market better than everybody else (note also that: “our new Nokia X, Nokia X+ and Nokia XL smartphones primarily for growth economies” and those products will not even be available in North America)
To understand that see: Playback: Nokia’s MWC 2014 keynote in four minutes [The Verge YouTube channel, Feb 24, 2014]

At Nokia’s last major press conference as an independent company, Stephen Elop took the stage to announce a shocker: the Nokia X, an Android-powered cellphone for the developing world. It’s a radical reinvention of Android, it’s colorful as can be, and it’s all here in just over four minutes.

… OR how that is a very powerful answer from Nokia to the current mobile phones situation:

… OR what are the incredible new developer advantages from Nokia to support that strategy:

  • multiple platforms from Asha, Nokia X and Lumia, which means list prices starting at EUR 45 [$62]*;
  • access to one of the largest mobile operator billing network in the world (in more than 60 markets and with more than 160 operators), which is a powerful revenue driver  (up to five times that of credit-card billing offered within other platforms);
  • ~75% of Android apps portable without code changes, while for the rest porting is supported in a way that it takes usually less than 8 hours

… OR how the following points from View from Redmond via Tim O’Brien, GM, Platform Strategy at Microsoft [‘Experiencing the Cloud’, Feb 21, 2014] are now getting a very powerful meaning:

  1. Consumers are now calling the shots <—> consumerization of IT”, i.e. enterprise computing is not ruling ICT alone any more, and as a result of BYOD the private, consumer devices are even dictating.
  2. Sales are not simple for developers anymore” Instead of the earlier uniform way of selling developers should use the most sophisticated approaches—think of the fremium, or advertisement based models as examples—in order to earn their revenue.
  3. The times of single platforms are gone, as developers own several platforms now

Nokia X and XL hands-on with Nokia’s Jussi Makinen [SlashGear YouTube channel, Feb 24, 2014]

My transcript (done because conveying unique information not available elsewhere):

0:05 My name is Jussi Mäkinen and I’m working at the Nokia X range product marketing and I’m going to give you a demo of the new Nokia X range family.

0:15 We have today introduced three new products. We have the Nokia X which is a device combining great Nokia design, Android applications with the power of Microsoft services like Skype. We have also introduced the Nokia X+ which is exactly same as Nokia X but with more memory, with 768 MB of internal memory, and then 4 GB of user memory for storing applications.

0:41 Also we introduced the Nokia XL, a 5 inch screen Nokia XL that has great Nokia design, changeable covers, really stirdy kind of designer things, a lot of cool kind of things like beatings and holds ups for a long-long time. It also is a same thing, so Android applications that you can download from Nokia Store and many global and local app stores, and you have of course the Microsoft services like Skype, for example.

1:11 The user interface is inspired by—I would say—three things. So we have taken the best out from the Windows Phone world. So the home screen with these tiles. For example I have a live imaging tile here that updates from time to time, and you have the great design that’s really kind of shows you great way that we can feed people into the Lumia ecosystem.

1:33 We have taken from the Nokia Asha, we have taken the Fastlane [see in: New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia [‘Experiencing the Cloud’, May 9, 2013] So this is inspired by not only Nokia Asha but also the Nokia N9, MeeGo. So we have the kind of Fastlane of all your favorite applications, so you can find your favorite applications faster. So it isn’t taking your time and gives you more freedom.

1:51 Also from the Android you can see this way to access most-used settings from here like WiFi, Bluetooth and sound, and so on.

2:00 So it’s really kind of —I would say—the best of everything.

2:04 We have the power of Microsoft services, and here—for example—we have the swipe keyboard. So you can write very easily just by swiping. So we have taken that into account as well. The Microsoft services are of course first and foremost in this product. We have Skype, we have Outlook on that phone, then you can download more from different app stores, so this is really important for us.

2:27 And again, one more user interface thing, just a small thing we have taken again from Asha, is the contextual menu that you can access inside applications.

2:37 So I would say that it’s really kind of best of all worlds: taking that great Nokia design that built to last, and Android applications with power of Microsoft services.

2:47 I’ve been working on this product now for one a half year on the product development side, and it’s a kind of really there has been a kind of opening for this product. Not only in a way [of being] in the right price point between Lumia and Asha, but also in the consumer mindset. When we have done consumer research everybody has been saying, or I’ve been asking people all around the world like: “What is the feature that you want to have in your Asha?” And people have been saying that “We want Android”. And this is exactly what we were doing here. Giving people what they want.

3:19 And I think we’ve positioned that with Nokia and with Microsoft uniquely in order to do this, unlike any other company out there.

From Nokia connects the next billion with affordable smartphones [press release, Feb 24, 2014]

Stephen Elop, executive vice president of Nokia’s Devices & Services, commented on the launches:
“Nokia has connected billions of people around the world, and today we demonstrated how our portfolio is designed to connect the next billion people to great experiences.”

“Our deliberate approach is to offer four tiers of products including our affordable entry-level devices like the new Nokia 220; our entry-level Asha touch phones like the new Nokia Asha 230; our new Nokia X, Nokia X+ and Nokia XL smartphones primarily for growth economies; and our Lumia portfolio, which is where we introduce the greatest innovation and provide full compatibility with the Microsoft experience,” he added.

Nokia X family delivers the best of all worlds

The Nokia X family features Nokia’s renowned handset quality and design, with a fresh, tile-based user interface inspired by our Lumia family. All devices come with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. Out of the box, they can enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free* music streaming and downloadable playlists. All devices are also pre-loaded with a variety of third-party apps and games.

The Nokia X family is also an affordable introduction to popular Microsoft services, including free* cloud storage using OneDrive. With the purchase of any Nokia X family smartphone in select markets, people will get one month of Skype’s Unlimited World Subscription for a limited time, ideal to make international calls to landlines in more than 60 countries and to mobile phones in 8 countries.

The first device, the Nokia X, comes with a 4″ IPS capacitive display and 3MP camera. The Nokia X+ is optimised for multimedia enthusiasts, who can enjoy even more games, music, photos and video thanks to more memory and storage. Both the Nokia X and Nokia X+ will be available in bright green, bright red, cyan, yellow, black and white**. The third family member, the Nokia XL, boasts a 5″ display with 2MP front-facing camera – ideal for Skype video calls – and a 5MP rear-facing, autofocus camera with flash. The Nokia XL will be available in bright green, orange, cyan, yellow, black and white. The entire Nokia X family is powered by the Qualcomm® Snapdragon(TM) dual core processor and supports Dual SIM, letting people switch SIM cards to get better tariffs.

The Nokia X will go on sale immediately, starting at EUR 89 [$122]* and rolling-out in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa [i.e. NOT in North-America]. The Nokia X+ and Nokia XL are expected to roll out in these markets starting early second quarter, priced at EUR 99 [$136] and EUR 109 [$150], respectively.

* All prices are suggested retail before local taxes and subsidies. Actual in-market prices may vary.

Porting on Nokia X [nokiadevforum YouTube channel, Feb 24, 2014]

Developers who have been working with Nokia X have great things to say about it. 75% of Android apps will run on Nokia X software platform without any modifications. Bottom line – porting Android apps to Nokia X is easy!
    • The entire process – from downloading SDKs and porting, to integrating Nokia HERE in place of Google Maps – has been seamless. Satyajeet Singh, VP Products, Zomato
    • The API analyzer made it very simple to identify the areas of change, making app portability even simpler. Vinodkumar Putta, Team Lead, Zomato
    • Nokia X services API documentation is fabulous and helped me port my app in a few hours. Pedro Monteiro Kayatt, Lead Developer, Naked Monkey
    • Porting our apps to Nokia X was a very pleasant experience due to in-app billing and push notification APIs being compatible with Google’s architecture. Marko Štamcar, Senior Android Developer, Outfit7
    • From a development perspective it’s not going to cost you anything and it just take you a few hours to do. Samuel Forrest, VP of Business Development, PICSART

Nokia X is ready for your Android Apps! [Nokia Developer Blog News, Feb 24, 2014]

We’re happy to announce that Nokia X is now ready for your apps!

Nokia X is a new developer platform made to run Android apps, including yours. It’s an easy, risk-free way to turn your Android app on to a whole new user base without adding to your code base.

We’re excited to be able to deliver your Android applications on Nokia X smartphones. If you’re as ready as we are, head over to Nokia Publish now to get started—it should only take a few minutes to test and submit your app. (Note that if your app uses Google Cloud Messaging, Google Maps, or Google In-App Billing, you will need to migrate to our APIs[ link] for those services.)

If you want to learn more before jumping in, check out five simple reasons why you should publish your Android app to Nokia Store now.

Five reasons to publish your Android App to Nokia Store [Nokia Developer Blog News, Feb 24, 2014]

  1. Nokia X opens new markets to your existing apps
    Nokia’s sales leadership and brand strength in the fastest growing smartphoneand mobile app markets provide the launchpad for your apps’ success. With Nokia X, you can reach an untapped pool of savvy – and app-hungry — new smartphone users around the world.
    Learn more …
  2. Nokia X’s monetization tools create additional revenue streams for your apps
    Monetization tools like Nokia In-App Payment, combined with Nokia’s extensive operator billing network, provide your existing apps with new monetization mechanisms in emerging markets. Consumers in many high growth markets do not have international credit cards, making revenue collection a challenge. Nokia X leverages Nokia’s wide operator billing coverage, which extends to over 3 billion mobile subscribers, with over 160 operators in more than 60 markets. Operator billing has been shown to deliver up to a 5x increase in revenues and a 10x increase in purchases over credit-card billing in the Nokia X targeted markets, meaning more revenues opportunities for your apps.
    Learn more …
  3. Android app compatibility
    Nokia has tested over 100.000 Android apps and approximately 75% are directly compatible and ready to be published to Nokia Store. If your app uses Google services for maps, push notifications or in-app payments, you will need to replace these APIs with Nokia specific APIs that have been built to work almost identically to those they replace. Nokia services have been designed to minimize porting effort from apps using corresponding Google services and allow developers develop and distribute a single app package targeting both ecosystems.
    Learn more …
  4. Develop apps for Nokia X using your existing Android SDK, toolkit and skillset
    If you already develop Android apps, you can continue to use your existing tool chain. Nokia provides a plugin package to the Android SDK, including the services APIs and the Nokia X emulator.You’ve already got the other tools and skills you need.
    Learn more …
  5. Nokia Developer programs provide the marketing and technical support you need
    Through programs like DVLUP, Nokia Developer Offers and local outreach, Nokia offers you opportunities to promote your apps to new users and potential customers, while our online training, events and support tools make sure you’re putting your best app forward.
    Learn more …

Nokia X Platform overview [Nokia Developer, Feb 24, 2014]


Nokia X is a customized platform built on the Android Open Source Project (AOSP), the software stack upon which some of the most popular smartphones in the world are based. Nokia X lets you leverage your existing Android apps, while taking advantage of Nokia’s optimizations to help you grab more downloads and generate more revenues in targeted markets.

Ready to start porting your apps? Get started ›     Download the plugin ›

Will your Android app work on Nokia X?

Nokia Store testing has shown that approximately 75% of Android apps will run properly without any modifications; they’re ready to be published in Nokia Store.

Develop and distribute a single APK targeting multiple stores.

If your app uses Google services for push notifications, maps or in-app payments, you’ll need to make a few changes, but it won’t take long (usually less than 8 hours). Nokia services have been designed to minimize porting effort from apps using corresponding Google services and allow developers develop and distribute a single APK targeting multiple stores.

Test your app’s compatibility ›

Nokia X platform details

The core Nokia X platform is built on AOSP v4.1.2 [Jelly Bean], which supports API level 16. On top of this, Nokia has added several enhancements to improve both the user experience and the developer experience:

Nokia service APIs

Distribution and billing

UX elements

Nokia In-App Payment  ›
HERE Maps  ›
Nokia Notifications  ›

Distribution in Nokia Store  ›
Payment with Operator billing  ›

Design overview ›
Design essentials ›
Nokia X icon toolkit ›

Nokia X app development uses a plugin to the Android SDK, so it will be familiar to developers who have used the Android SDK before. The Nokia X services SDK includes support for emulating Nokia X devices for testing and debugging.

Download the Nokia X services SDK ›

First hands-on with the Nokia X family [Nokia YouTube channel, Feb 24, 2014]

Introducing the new Nokia X family of devices – the Nokia X, X+ and XL. The Nokia X smartphone family combine Nokia design, build quality and gives you access to the world of Android apps, benefits from signature Nokia experiences including MixRadio and HERE maps, and offers an introduction to Microsoft’s most popular services such as Skype, OneDrive and Outlook.com. Read more: http://conversations.nokia.com

The above video has been expanded in XTRAORDINARILY XCELLENT: THE NOKIA X FAMILY [Nokia Conversations, Feb 24, 2014] by the following information:

 Today Nokia introduces a brand new family of smartphones, the Nokia X family, a range of handsets that combines Nokia design, build quality and services with the ability to run Android apps.

The first three phones in the family – the Nokia X, X+ and XL – are priced between the existing Asha and Lumia lines, at €89 [$122], €99 [$136] and €109 [$150] respectively, to appeal to new smartphone users looking for popular apps and their first cloud services.

The X family boasts Nokia’s exciting, high quality hardware design and a range of bright colours. The brand new, tile-based Home screen offers you a simple, elegant way to manage your apps and phone functions and also reintroduces a redesigned version of the enormously popular Fastlane notifications centre – a second Home screen if you like – from the latest Asha devices.

My insert here: The new Nokia X family – Your Fastlane to Android™ apps [Nokia YouTube channel, Feb 24, 2014]

Meet the new Nokia X family of affordable smartphones. The Nokia X, X+ and XL give you access to the world of AndroidTM apps:http://nokia.com/nokiaXrange


My insert here: Nokia X – Life in the Fastlane [Nokia YouTube channel, Feb 24, 2014]

Xciting services bring a smile

The Nokia X family offers terrific value with acclaimed Nokia and Microsoft services and experiences. HERE Maps with turn-by-turn navigation and offline maps are included. Nokia MixRadio offers hundreds of free streaming and offline playlists. Free cloud storage from Microsoft OneDrive with 7GB of space for free is included out of the box. There’s also access to Outlook.com as your email service. And there’s Skype with a month’s free calls to international landlines in selected markets.

All three of the devices are powered by a Qualcomm Snapdragon Dual Core processor and are Dual SIM. A range of third-party apps comes preinstalled, including BBM, Plants vs. Zombies 2, Viber, Vine and Twitter. As many more as you can fit can be obtained from the Nokia Store, third-party app stores and sideloaded.


Xtreme family resemblance

The table below covers the differences between the devices, but these are the highlights:

  • The Nokia X is the entry level member of the family, with 4-inch IPS LCD screen, 512MB RAM and a 3-megapixel camera. It will be available in green, black, white, yellow, cyan and red.
  • The Nokia X+ offers you a little more, as the name suggests: there’s 768MB RAM and a 4GB MicroSD card is included in the box. It comes in the same colours as the Nokia X.
  • Lastly, the clue is in the name for the Nokia XL, as well, with its 5-inch screen. The Nokia XL also boasts 768MB RAM, the free MicroSD card and it has both a 2-megapixel front-facing camera for Skype calls, as well as a 5-megapixel rear camera with autofocus and flash. The same colours are available as for the Nokia X and X+, except bright orange replaces the red with this model.


Check the speX

Nokia X

Nokia X+

Nokia XL


4-inch IPS LCD, 800 x 480px

4-inch IPS LCD, 800 x 480px

5-inch IPS LCD, 800 x 480px






Up to 32GB

Up to 32GB
MicroSD; 4GB card included

Up to 32GB
MicroSD; 4GB card included

Rear camera

3-megapixel fixed focus

3-megapixel fixed focus

5-megapixel with autofocus and flash

Front camera



8225 Qualcomm Snapdragon

1GHz Dual Core

8225 Qualcomm Snapdragon

1GHz Dual Core

8225 Qualcomm Snapdragon

1GHz Dual Core


ESGM 850 / 900 / 1800 / 1900

WCDMA 900 / 2100

ESGM 850 / 900 / 1800 / 1900

WCDMA 900 / 2100

ESGM 850 / 900 / 1800 / 1900

WCDMA 900 / 2100


115.5 x 63 x 10.4mm

115.5 x 63 x 10.4mm

141.3 x 77.7 x 10.8mm





Standby time

2G = Up to 28.5 days

3G = Up to 22 days

2G = Up to 28.5 days

3G = Up to 22 days

2G = Up to 41 days

3G = Up to 26 days

Talk time

2G = Up to 13.3 hours

3G = Up to 10.5 hours

2G = Up to 13.3 hours

3G = Up to 10.5 hours

2G = Up to 16 hours

3G = Up to 13 hours

The Nokia X will be available to buy immediately in Asia Pacific, Europe, India, Latin America, the Middle-East and Africa [i.e. NOT in North-America]. The Nokia X+ and XL are expected to be available from Q2 2014. The prices quoted do not include any local taxes or operator subsidies.


We’ll be bringing more details and interviews with the Xperts on the new Nokia X family over the next few days. But let us know your first impressions below.

Note 1: The 8225 Qualcomm Snapdragon 1GHz Dual Core is based on 45nm Cortex-A5 cores and corresponds to the previous Snapdragon tiering which was upto Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012 [‘Experiencing the Cloud’, Sept 30, 2012] in which it was described as follows:

From the announcement point of view the [MSM]8225 was launched by Qualcomm Brings Snapdragon S4 Processors to High Volume Smartphones and Expands Qualcomm Reference Design Development Platform and Ecosystem Program [press release, Dec 8, 2011] in which it was declared that:

The MSM8625 and MSM8225 chipsets will be available on Qualcomm’s third generation QRD development platform in the first half of 2012, in addition to being available as standalone chipsets. QRD development platforms based on both the MSM7x27A and MSM7x25A chipsets [the previous entry level from Qualcomm] are currently available. Qualcomm has shipped over 100 million MSM7225 and MSM7227 chipsets [the preceding even to those “A” chipsets entry level from Qualcomm], and smartphones based on these chipsets are operating on multiple carrier networks worldwide.

Note 2: The hardware is therefore quite similar to HTC Desire X [Qualcomm Developer Network, Aug 30, 2012]




Desire X


HTC Desire X


Qualcomm MSM8225 snapdragon

CPU Clock:



Adreno 203

Platform OS:

Android 4.0.4



Date announced:


Date available:


ROM Capacity:


RAM Capacity:


Display type:

Super LCD capacitative touchscreen

Display Resolution:


Primary camera:

5 megapixels

Secondary camera:



GPRS, EDGE, 3G, WLAN, USB, Bluetooth 4.0


Accelerometer, Compass

Stand-by (GSM):

Up to 750 hours
[31 days]

Talk Time (GSM):

Up to 6 hours

For the less familiar heritage of the Nokia X range watch Nokia N9 [Meego] UI hands-on demo [NokiaConversations YouTube channel, June 20, 2011]

Nokia Marketing Manager Jussi Mäkinen walks us thru Nokia N9. Nokia N9 is designed around the things people typically use the most. Read more on Nokia N9: http://conversations.nokia.com/2011/06/21/introducing-the-nokia-n9-all-it-takes-is-a-swipe/

For more information on that see: Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan [‘Experiencing the Cloud’, June 24, 2011 – Aug 10, 2012]

Nokia welcomes Android developers; expands global developer footprint with momentum across Lumia and Asha [press release, Feb 24, 2014]

News at-a-glance:

  • New Nokia X software platform opens fast-growing segment to Android(TM) developers to monetize and expand the reach of their apps.

  • Nokia’s market-leading operator billing network powers in-app purchases, gives developers global reach.

  • Leading apps available for Nokia X devices include BBM, Facebook, LINE, Skype and Twitter.

  • Nokia Lumia momentum continues with addition of BBM, Adobe Photoshop Express and Facebook Messenger.

  • Nokia Imaging SDK 1.1, with powerful editing features, now available for Windows Phone 8 and Windows 8.1 tablets and PCs.

Barcelona, Spain – Today at Mobile World Congress, Nokia unveiled five new affordable handsets including a new family of smartphones debuting on the Nokia X software platform. Based on the Android Open Source Project (AOSP), and backed by Nokia’s deep ties with operators, the Nokia X platform gives Android(TM) developers the chance to tap into, and profit from, a rapidly expanding part of the market. The launch builds on Nokia’s leadership in delivering innovation to more price points with its family of Lumia smartphones, and the latest momentum for Windows Phone.

“Today Windows Phone is the fastest growing mobile ecosystem in the world, and we continue to see incredible momentum with our Lumia smartphones,” said Bryan Biniak, Vice President and General Manager, Developer Experience at Nokia. “Now, with the introduction of the Nokia X family of devices, we’re delivering the same design, quality and innovation Nokia is known to lower price points to capture the fastest-growing segment of the smartphone market.”

Monetization, plus porting made easy

With billing agreements in more than 60 markets and with more than 160 operators, Nokia provides developers with access to one of the largest mobile operator billing network in the world, offering the scale and global reach needed to successfully monetize their apps and generate higher revenues.

“The reach of Nokia’s operator billing network provides developers with a powerful revenue driver – up to five times that of credit-card billing offered within other platforms,” said Amit Patel, Vice President, Developer Relations at Nokia. “Combined with Nokia In-App Payment, developers have the freedom to build on the model that works best for them.”

The vast majority of Android apps can be published to the Nokia Store as is. For those that require modifications, the Nokia X analyzer tool significantly reduces porting time by identifying the required changes. To make porting even easier, developers only need to maintain one code base and distribute a single application package file (APK) to target multiple stores.

At launch, leading global apps will be available for the Nokia X family of devices, including Facebook, LINE Free Voice and Messages, LINE Camera, LINE Bubble, Picsart, Plants vs. Zombies 2, Real Football 2014, Skype, Spotify, Swiftkey, Twitter, Viber, Vine and WeChat, among others. And in a first for Nokia customers around the world, BBM, a premier mobile messaging platform, will also be available on the Nokia X family of devices in addition to Windows Phone.

“BBM continues to provide a best-in-class mobile messaging platform with productivity, collaboration and community-building as cornerstones,” said David Proulx, Senior Director, BBM at BlackBerry. “We continue to see great enthusiasm for the BBM experience around the globe and we are thrilled to work with Nokia to preload BBM on devices beginning with Nokia X in select markets. We welcome Nokia X users to the BBM community.”

LINE’s partnership with a global player such as Nokia is indeed an honor. Delivering LINE on Nokia X represents our commitment of ensuring that people around the world will experience the joy of communication through LINE on Nokia X smartphones,” said Shin Jung-ho, CEO of LINE Plus Corporation. “We are pleased to announce that LINE will continuously offer a variety of features to Nokia X platform to enhance users’ exciting experience in communication, social sharing, imaging, and gaming.”

Lumia momentum continues while developers embrace cross-platform opportunity across Nokia’s product portfolio

Many partners such as Facebook, BBM, Twitter, LINE, Viber, Electronic Arts, Gameloft and Rovio are also making their key apps available across Nokia’s device portfolio of feature phones, Asha, Nokia X and Lumia.  Facebook Messenger, a fast, free and reliable way to stay in touch, will also be coming soon across Nokia’s four tiers of products. Global food delivery app, Foodpanda/hellofood, will also launch across the Nokia Asha, Lumia and X family of devices.

Developer innovation on Nokia Lumia continues, which reflects Windows Phone’s status as the fastest-growing mobile ecosystem in the world. Today, Nokia also announced that leading partners, including Adobe Photoshop Express, Facetune and JUSP will soon launch for Windows Phone – joining other must-have apps and games including Instagram, Vine, Grand Theft Auto: San Andreas and Subway Surfers, among others that have recently launched.

Adobe’s Photoshop Express app, already available on Windows 8, is coming to Windows Phone later this year to allow consumers to edit easily across Windows PCs, tablets and smartphones. European mobile payment provider JUSP will launch across Windows PCs, tablets and smartphones in the coming weeks, while Facetune will soon let users create high-end portraits from everyday photos with intuitive and powerful tools previously reserved for the pros.

“In a world of mobile development, speed and time-to-market is of the utmost importance,” said Biniak. “At Nokia, we’re focused on helping developers accelerate the development process across platforms, while also providing access to the latest innovation and tools to help them focus on what they do best – creating the next great app.”

Nokia Imaging SDK 1.1 now for Windows

Built on the technology that powers Nokia’s own imaging apps like Nokia Storyteller and Nokia Camera, Nokia introduces a key update to the latest Nokia Imaging SDK – version 1.1. Nokia’s Imaging SDK 1.1 brings powerful image editing features to Windows Phone 8 and Windows 8.1 tablets and PCs. Developers can now utilize the capabilities of the SDK to deliver a converged Windows app experience across any Windows Phone 8 device, such as the Lumia 1020 and 1520, as well as the Nokia Lumia 2520 tablet.

The Nokia Imaging SDK 1.1 is available today at developer.nokia.com.

Also starting today, the Imagin8 Mission competition further encourages developers registered with DVLUP to create innovative imaging apps. Among many prizes, the developer of the best new or updated app will win a trip to experience zero gravity with the ZERO-G Corporation. More information at developer.nokia.com/imagin8.

Nokia Developer Exchange Marketplace

Nokia now offers premium merchandising slots in 181 countries to its key partners through the Nokia Developer Exchange Marketplace. This new offer represents an expansion of the Campaign feature introduced in October 2013 for DVLUP, Nokia’s rewards program for developers. Inaugural partners participating in the exchange include Electronic Arts, Gameloft, AE Mobile, Miniclip and Outfit7.

“Even in digital, selling is all about ‘location, location, location,'” said Daniel Morel, Chairman and CEO, Wunderman. “With Nokia Developer Exchange Marketplace, developers have access to prime real estate for their apps, they can leverage performance metrics and do so much more. It’s a big step forward.”

“Nokia Developer Exchange Marketplace is an exciting new proposition,” said Sam Browne, Managing Partner of Carat Global, the number one-ranked agency network in the world. “Nokia’s investment illustrates ongoing intent to build, support, and cooperate with the developer community. Partners will have unique access to a range of valuable media properties, with a proven capability to deliver high consumer reach, and the opportunity of app distribution growth. Both large and small partners can view this as a significant new marketing asset.”


Intel is realigning to focus on cloud services for enterprises, developers and operators with closing of its AppUp consumer app store

That means the end of Intel’s 4 years old Atom-based multi-OS app store saga started originally for netbooks. The beginning of the end of its consumer computing effort?

From Intel to close its AppUp online app store [ComputerWorld, Jan 30, 2014]

Designed originally for netbook computers, the Intel AppUp center was first unveiled in a beta program in 2010, with plans to expand its scope to smartphones, TVs and other consumer devices that use Intel processors.

The application store aimed to help develop the market for the products, attract developers to the platform and support customers. Intel Capital, the company’s venture capital arm, announced in 2011 a $100 million AppUp fund to invest in companies developing applications and digital content for PCs and mobile devices.

But the needs of consumers have since changed and so also the market environment, an Intel spokeswoman said late Wednesday. The company is realigning to focus on cloud services for enterprises, developers and operators, she added.

… What will happen to Moblin –> MeeGo –> Tizen operating system effort?

As on January 27, 2014 the company put silently this message on its Intel AppUp® center (http://software.intel.com/sites/landingpage/intelappup/):


As AppUp® closes,
innovation lives on.

At Intel, we’re always thinking about the future, which often means making changes today. That’s why, on March 11th, 2014, Intel AppUp® center will come to a close as we focus on developing new and exciting PC innovations that will continue to shape your world.

As excited as we are about the future projects, we know AppUp® is important to you. For questions about AppUp®‘s closure, please visit our updated FAQ section with links to guided support to answer your questions.

Visit our FAQ page for further details

Thanks for rocking our apps, and our world.

AppUp® wouldn’t have been possible without loyal users like you. Thanks for enjoying the AppUp® experience and for every one of your downloads. It’s been a fun ride.

With much gratitude,
The Intel AppUp® Team

From FAQ only two questions:

1. When is the Intel AppUp® center closing?
AppUp® Center is closing March 11th, 2014, after which no new content or apps will be available for download.

2. Why is AppUp® closing?

By closing Intel AppUp® center, Intel will be able to focus more than ever on developing the next generation of platform innovation. [What a bullshit!]

Look at the first year of AppUp history:

CES 2010: Christos Georgiopoulos about Intel AppUp and Pine Trail technology [channelintel YouTube channel, Jan 8, 2010]

CES 2010: Christos Georgiopoulos from Intel talks about Intel AppUp and Pine Trail technology
The Software Ecosystem in 2015 [channelintel YouTube channel, Sept 16, 2011]: “Panel about the software ecosystem in 2015 with panelists Christos Georgiopoulos, VP and GM Intel Developer Relations Division; Lincoln Wallen, DreamWorks, Head of Research and Development; Mike Evans, Redhat, VP of Business Development; Sethu Meenakshisundaram, SAP, Exec VP of Technology Strategy and Product Architecture; Ken Schneider, Symantec, VP of Technology Strategy and Fellow.
Intel AppUp Show for Developers 1 [Intel Software TV YouTube channel, May 18, 2011]: “The Intel AppUp(SM) show for developers debuts with this pilot episode. In this segment of AppUp RoundUp, Host Bob Duffy discusses an app called Glow for MeeGo developed by Intelloware, which is one of the first applications to hit the AppUp store for MeeGo.  It is a unique painting application that was ported to MeeGo.  Also in this episode, during the “TweetCap” segment, Host Rhonda Peters shows several interesting tweets, including a sneak peak video of The Game Creators My Doodle Game app, which is now available in the Intel AppUp(SM) Center

Intel AppUp Show for Developers … 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36 

Intel App Show for Developers 37 [Intel Software TV YouTube channel, Dec 6, 2012]: “Bob interviews Italian developer Michele Tameni during this show.

CES: Intel, Industry Partners Unveil App Store Plans for Popular Netbook Computers [press release, Jan 8, 2010]

News Highlights

    • Intel unveils beta program for Intel® AppUpSM center, an application (app) store aimed at the popular category of netbook computers found at www.intelappup.com.
    • First applications — that will ultimately span business, education, entertainment, games, health, socializing and other categories — now available for free download and purchase. Many more apps will be added to beta store over time.
    • Intel store unique in offering developers a choice of software via Microsoft Windows* and Moblin™-based operating systems; support for multiple runtime environments coming later this year.
    • Over time, Intel and industry partner stores could host applications for Intel® Atom™ processor-based handheld devices, smartphones, consumer electronic appliances, TVs and more.
    • OEMs Acer*, Asus*, Dell*, and Samsung* collaborating with Intel to bring innovative apps to consumers.
    INTERNATIONAL CONSUMER ELECTRONICS SHOW, Las Vegas, Jan. 8, 2010 – As unveiled Thursday during President and CEO Paul Otellini’s CES keynote speech, Intel Corporation has launched a beta version of its software application (app) store — the Intel AppUpSMcenter — for the popular category of netbook computers. The first apps are now available for free download or purchase by visiting www.intelappup.com, where consumers can find the store. Four other Intel industry partners – Acer, Asus, Dell and Samsung — also announced store collaboration and plans.
    “The Intel AppUpSM center offers netbook users quick and easy access to applications specifically tailored to their mobile lifestyle,” said Renee James, corporate vice president and general manager, Intel Software and Services Group. “Our store does the work of aggregating, categorizing and validating applications so consumers can shop, collect and install from one easy source. With today’s kickoff of our beta store, both developers and consumers will be able to take advantage of the rapid expansion of this new category of computing as the stores continually add apps.”
    The first apps are now available for immediate free download or purchase. These apps cover education, entertainment, games, health, social networking and other categories. A sampling includes Arnold Palmer Golf, Boxee, Wikihow and Yoono.
    The beta store will host applications for both the Microsoft Windows and the open source Moblin™-based operating systems, the first operating systems to target the popular netbook computer category powered by the Intel® Atom™ processor.
    Over time, Intel and its partners expect to expand the stores to include applications for the large categories of handheld CE devices, smartphones, consumer electronic appliances, TVs and other devices based on future Intel processor families.
    Developer Momentum
    Early enthusiasm for the Intel® Atom™ Developer Program has been strong. Within 30 days of offering the program, thousands of developers signed up and downloaded the starter-kit, and more than 350 apps have since been submitted for validation or review.
    By participating in the program, developers gain access to the fast-growing, consumer-centric computing netbook category. In addition, developers gain revenue opportunities from the netbook-installed base, and potentially hundreds of millions of other Intel® processor-based computers and devices — should Intel and partner storefronts expand into new market segments.
    Through the Intel Atom Developer Program, developers have access to Intel services to help validate apps and software behind the scenes, and joint marketing and revenue-sharing opportunities. Developers can visit the program at appdeveloper.intel.com.
    In addition to the Windows* and Moblin*-based operating systems, the Intel AppUp center will offer applications that use Web browser run-time environments such as Adobe Air* and Microsoft Silverlight* in the future.
    Partner Stores
    As previously announced, Intel is also working with partners to bring app stores to consumers. Partner stores access the developer and store services the Intel AppUp center offers, including validating and categorizing apps and utilizing a common transaction infrastructure to administer purchases and downloads for these tailored stores. OEMs Acer, Asus, Dell and Samsung are working closely with Intel on their stores.
    “Acer was an early supporter of the Intel Atom Developer Program and we applaud the announcement of Intel AppUp center,” said Gianpiero Morbello, Acer Worldwide Marketing vice president. “Accessing the Intel AppUp Center catalog, we will be able to distribute innovative software downloads to Acer Atom processor-based netbook customers and move to easily support additional Acer customers on any device powered by an Intel processor.”
    “Our customers love their netbooks and the new applications will help them use their netbooks in great new ways,” said S.Y. Shian, vice president and general manager of Notebook Business Unit, System Business Group, Asus Corp. “We are excited about the many netbook applications that will be available to our customers through the Eee App Store and the enthusiasm from developers and ISVs to build the next generation apps for these mobile devices. Asus plans to launch the Eee App Store powered by Intel AppUp center in the coming months.”
    “Dell is committed to cultivating eco-systems that foster creativity for developers and value for the growing number of individuals and businesses that rely on netbooks,” said John Thode, vice president, small devices, Dell. “The Intel AppUp center opens the doors to developer inspiration and ingenuity, and this spring customers will be able to get their netbook apps from the Dell Mobile App portal.”
    CES 2010: Dirk Neuneier, MSI, talks about Intel and new netbooks [channelintel YouTube channel, Jan 8, 2010]
    CES 2010: Dirk Neuneier from MSI talks about Intel, new MSI netbooks, the brand new Atom processor platform (Pine Trail) and the Intel AppUp Center.
    Yoono on Joining the Intel Atom Developer Program [channelintel YouTube channel, Jan 25, 2010]: “Yoono VP for Business Development discusses why his company decided to join the Intel Atom Developer Program to get an early start at developing and selling netbook apps through the just announced Intel AppUp Center Beta.
    Sponsors of Tomorrow: The Future of Mobile Devices [channelintel YouTube channel, Jan 25, 2010]: “The Intel Software Network asked Sascha Pallenberg [Netbook News] what he thought about the next generation Intel Atom-based Handheld devices, and the future of handheld computing. For more information visit http://intel.com/labs and http://intel.com/appup.”
    Mobile Last.fm client running on a Moblin netbook [channelintel YouTube channel, Feb 17, 2010]: “During MWC2010 we had the chance to have a preview look at native Last.fm client by igalia running on a netbook under Moblin.”
    MeeGo Interview: Pankaj Kedia of Intel talks about MeeGo [Steve Chippy Paine YouTube channel, Feb 16, 2010]: “http://www.umpcportal.com interviews Pankaj Kedia about the MeeGo OS
    MeeGo 1.0 on a Netbook at IDF 2010 Beijing [channelintel YouTube channel, April 14, 2010]: “MeeGo 1.0 is the first version that comes from merging Intel’s Moblin and Nokia’s Maemo, and here it’s shown running on a netbook during the Intel Developer Forum in Beijing in April 2010. MeeGo is a Linux-based software platform that will support multiple hardware architectures across a broad range of devices, including pocketable mobile computers, netbooks, tablets, mediaphones, connected TVs and in-vehicle infortainment systems. Distributed by Tubemogul.”
    Intel AppUp Center running on a MeeGo tablet – see how it works [camwilmot YouTube channel, June 5, 2010]: “http://www.tweaktown.com COMPUTEX Taipei 2010 – During our visit to the Intel booth during the show, we not only saw MeeGo running on a new Sony netbook, but we also got a chance to have a play around with MeeGo running on a new and unreleased Atom tablet.
    Jim Huang, a Senior Technical Marketing Engineer chap at Intel, was on hand to give us a quick run-down on the Intel AppUp Center. What was cool is that we saw it running an app or two on an unreleased Atom-based tablet running the MeeGo Linux operating system. The particular tablet we saw is capable o five point multi-touch and as demonstrated in the hand painting app, it works rather well indeed.
    If the big mighty Intel has its way and as we are led to believe by all the advertising around the Computex area in Taipei, Atom is everywhere and is changing everything, the AppUp Center could end up being a good win for the folks at Intel and disrupt things a little for Apple with its own app store on its mega popular i-whatever devices. Distributed by Tubemogul.

    Renee James Recaps IDF Keynote [channelintel YouTube channel, Sept 16, 2010]

    Renee James, senior vice president and general manager, Software and Services Group at Intel talks about the highlights from her keynote at Intel Developer Forum. More IDF news and information is available at http://www.intel.com/newsroom/idf.
    Why AppUp? [Intel Software TV YouTube channel, Sept 8, 2010]: “Intel’s AppUp(sm) center is gaining support from developers, so we decided to ask a developers to explain to us why they are developing apps for AppUp. This is a short compilation of some of those responses. If you have your own thoughts on “Why AppUp?”, please tell us here or post your own video. For more information on developing applications for Intel’s AppUp(sm) center go to the AppUp(sm) developer center

    Intel Opens Software App Store, Offers New Intel Atom Chips [press release, Sept 10, 2010]


    • Intel® AppUpSM center for netbooks now generally available, with new Adobe AIR applications, Microsoft Silverlight, and support from Asus, Best Buy, Croma and Dixons.
    • New Intel® Atom™ E600 SoC series creates amazing developer flexibility for markets such as car entertainment, Internet phones, and smart grid devices.
    • Intel also outlines forthcoming Intel® Atom™ processor CE4200, the next-generation CE SoC that enables 3-D-TV video, “sync-and-go,” and power-saving capabilities for smart TV experience.
    INTEL DEVELOPER FORUM, San Francisco, Sept. 14, 2010 – During keynote presentations today at the Intel Developer Forum, Intel Corporation executives outlined several software- and hardware-related efforts as the company intensifies its System-on-a-Chip (SoC) product plans based on the Intel® Atom™ processor family.
    Amid predictions of billions of additional Internet-connected devices going online, Renée James, senior vice president and general manager, Intel Software and Services Group, and Doug Davis, vice president and general manager, Embedded and Communications Group, discussed the expansion of these processors into high-growth areas including netbooks, tablets, CE, embedded, and smart phones.
    James: The Best Experiences Are Created on Intel Architecture
    During her keynote at Moscone Center West in San Francisco, James outlined how tightly integrated and optimized software and platforms will deliver new levels of performance, along with fresh capabilities and the importance of creating an innovative experience across the personal computing continuum – from PCs to smart phones to tablets and cars, as well as any number of Internet-connected consumer devices.
    Emphasizing a seamless experience across operating systems, James introduced general availability of the Intel® AppUpSMcenter netbook app store for consumers. The Intel AppUp center includes both free and paid apps for entertainment, social networking, gaming and productivity, optimized for a netbook’s mobility and screen size. To encourage consumers to try new applications, Intel AppUp provides “try before you buy” solutions, encouraging consumers to purchase apps they otherwise might not have. The launch was also marked by the availability of Adobe* AIR applications, as well as apps from companies including Accuweather*, Barnes & Noble*, Funkitron*, Gibson Guitars*, iWin*, Kaplan*, KONAMI*, and Lifetime*.
    In an effort to reach netbook owners worldwide, James announced agreements with Best Buy*, UK-based Dixons* and India-based Croma* to outfit each retailer with the Intel AppUp center – pre-installed on netbooks the stores sell, as well as available for current netbook owners to download online. Similarly, James announced plans from ASUS* to ship its version of the Intel AppUp center on netbooks, the “asus app store,” starting in October.
    During her keynote, James highlighted the Intel AppUp Developer Program, designed to drive innovative applications for end users and new revenue opportunities for independent developers and software vendors with programs such as the Intel Million Dollar Development fund. Rick Vanner from The Game Creators was recognized as winner of the “Most Innovative Application” in the Intel Atom Developer Challenge for his game titled, “Goals.” James also introduced the “On Intel AppUp” ISV identifier, designed to help developers promote their applications on Intel AppUp center.
    James acknowledged seamless experiences are only part of the equation. Open operating systems – such as Intel and Nokia’s* MeeGo*, hosted by the Linux Foundation – allow developers to create, invent and innovate. Pointing to contributions from industry leaders, James discussed MeeGo ecosystem momentum, highlighting a variety of MeeGo-based devices and how third-party software developments and the upcoming MeeGo Web runtime, to be released in October, will make it easier to write applications for these devices. Internet TV pioneer Amino* also joined James onstage to demonstrate how the company is taking advantage of the flexibility and openness of MeeGo to deliver an innovative MeeGo-based smart TV solution.
    IDF SF 2010 Renee James Keynote Highlights [channelintel YouTube channel, Sept 14, 2010]

    Nokia under transition (as reported by the company)

    Note and updates: stock price is up 3.17%  as per above (those numbers are in US$)
    – see more: Nokia trying the first Lumia month in China with China Telecom exclusive [March 28, 2012]
    – Nokia seeks to retake China market share [Reuters, March 28, 2012]: “Shares in Nokia rose 3 percent to 4.116 euros, helped also after Sweden’s Swedbank lifted its rating to “buy” from “neutral”.
    – Are Nokia’s Largest Shareholders Betting on a Turnaround With New Releases in China? [Wall St. Cheat Sheet, March 28, 2012]

    279 institutional firms indicated owning shares of Nokia Corporation (NYSE:NOK) in both Q3 2011 and Q4 2011. These firms reported owning a total of 348.305 million shares on 09/30/2011 and 382.757 million shares [out of 3.74B, i.e. ~10%] on 12/31/2011. The shares closed at $5.66 on 09/30/2011 and $4.82 on 12/31/2011, for an aggregate market value of $1.971 billion and $1.845 billion, respectively.

    – Nokia: The Recovery Begins; One Analyst Turns Bullish [Forbes, March 30, 2012]

    … Town Hall Investment Research analyst Jamie Townsend this morning upped his rating onNokia to Buy from Avoid.

    His view: for Nokia, the turnaround has begun. And for that he credits the company’s still unfolding new relationship with Microsoft, and its decision to adopt Windows Phone 7 as the operating system for its high-end smartphones.

    “Our renewed enthusiasm is primarily driven by Nokia’s smartphone business and our belief that long term the company is now poised to slowly reestablish itself as a meaningful player in smartphone markets around the world,” Townsend writes in a research note. “While we believe that Q1 and Q2 2012 will continue to show the struggle between the death of Symbian and the rise of WP7, we also believe the pieces are now in place for a gradual reversal in the market share losses experienced in the last three years. Specifically, we are expecting positive unit surprises in the U.S. and Western Europe over the next two quarters, albeit coming off a very low base and expectations. While only a wild card right now, we also believe that some sort of partnership between Microsoft, Nokia and RIM is now a real possibility.”

    “We believe that there are two issues for RIM that relate to NOK,” he writes. “First, we believe that RIM is now where NOK was approximately a year ago. There was no longer any doubt as to the declining state of the smartphone business but also no clear path to recovery. As we know from Nokia’s last year, the recovery required bold action and the a long lead time to the actual point of product improvement. We believe investors should wait until the recovery is clear which in our view is not yet the case with RIM, but is now on the near horizon for NOK.”

    “Second, RIM management on the quarterly conference call made it abundantly clear that the company is seeking a new partnership that will allow it to enhance its consumer appeal but allow it to focus its attention on its core historical strength with the enterprise,” he adds. “We believe that this strategy carries a number of risks, but also believe that Nokia/Microsoft represents the most likely candidate for such a partnership. We have no data points to support that this will happen or that Nokia/Microsoft would want it to, but believe it to be a real possibility over the next six months. Should it occur we believe it would be perceived as a meaningful positive for NOK shares.”

    NOK this morning is up 7 cents, or 1.2%, to $5.49.

    End of updates

    According to the below excerpts from the Nokia 2011 fiscal year report [March 8, 2012]

    Current strategic business units, their responsibilities and accountabilities:

    [F-9] As of April 1, 2011, the Group’s operational structure featured two new operating and reportable segments: Smart Devices and Mobile Phones, which combined with Devices & Services Other and unallocated items form Devices & Services business.

    As of October 1, 2011, the Group formed a Location & Commerce business which combines NAVTEQ and Nokia’s social location services operations from Devices & Services. Location & Commerce business is an operating and reportable segment. From the third quarter 2008 until the end of the third quarter 2011, NAVTEQ was a separate reportable segment of Nokia. As a consequence, Nokia currently has four operating and reportable segments: Smart Devices and Mobile Phones within Devices & Services, Location & Commerce and Nokia Siemens Networks.

    Prior year segment specific results for 2009 and 2010 have been regrouped and recasted for comparability purposes according to the new operational structure.

    [F-26] Nokia’s reportable segments represent the strategic business units that offer different products and services. The chief operating decision maker receives monthly financial information for these business units. Key financial performance measures of the reportable segments include primarily net sales and contribution/operating profit. Segment contribution for Smart Devices and Mobile Phones consists of net sales as well as its own, directly assigned costs and allocated costs but exclude major restructuring projects/programs and certain other items that are not directly related to the segments. Operating Profit is presented for Location & Commerce and Nokia Siemens Networks. Nokia evaluates the performance of its segments and allocates resources to them based on operating profit/contribution.

    Smart Devices focuses on smartphones and smart devices and has profit-and-loss responsibility and end-to-end accountability for the full consumer experience, including product development, product management and product marketing. ([52] Nokia’s portfolio of smartphones covers price points ranging from around EUR 100 to more than EUR 500, excluding taxes and subsidies. During 2011, we shipped approximately 77.3 million smartphones.)

    Mobile Phones focuses on mass market feature phones and related services and applications and has profit-and-loss responsibility and end-to-end accountability for the full consumer experience, including development, management and marketing of feature phone products, services and applications. ([54] Nokia’s portfolio of feature phones covers a wide range of price points from the Nokia 100, our most affordable device which costs about EUR 20, excluding taxes and subsidies, through to devices with more premium features costing upwards of EUR 100, excluding taxes and subsidies. During 2011, we shipped approximately 339.8 million feature phones.)

    Devices & Services Other includes net sales of Vertu, spare parts and related cost of sales and operating expenses, as well as intellectual property related royalty income. Operating expenses of Devices & Services Other also include common research and development. Other income and expenses include major restructuring projects/programs related to the Devices & Services business as well as other unallocated items.

    Location & Commerce develops a range of location-based products and services for consumers, as well as platform services and local commerce services for the Group’s feature phones and smartphones ([96] in support of our strategic goals) as well as ([96] a portfolio of products for the broader Internet ecosystem, including products for our direct competitors) for other device manufacturers, application developers, Internet service providers, merchants, and advertisers. Location & Commerce also continues to serve NAVTEQ’s existing customers both in terms of provision of content and as a business-to-business provider of map data ([56]providing comprehensive digital map information and related location-based content and services for mobile navigation devices, automotive navigation systems, Internet-based mapping applications and government and business solutions). Location & Commerce has profit and loss responsibility and end-to-end accountability for the full consumer experience.

    Nokia Siemens Networks provides a portfolio of mobile, fixed and converged network technology, as well as professional services including managed services, consultancy and systems integration, deployment and maintenance to operators and service providers.

    [F-71] Nokia Siemens Networks B.V., the ultimate parent of the Nokia Siemens Network group, is owned approximately 50% by each of Nokia and Siemens and consolidated by Nokia. Nokia effectively controls Nokia Siemens Networks as it has the ability to appoint key officers and the majority of the members of its Board of Directors, and accordingly, Nokia consolidated Nokia Siemens Networks.

    Business and segment information:

    2009 2010 2011
    Devices & Services
    Net sales (EUR in M) 27853 29134 23943
    Operating profit (EUR in M) 3564 3540 884
    Gross margin 33.10% 29.90% 27.70%
    Operating margin -1% 12.20% 3.70%
    Volume (units in M) 431.8 452.9 417.1
    ASP (EUR) 64 64 57
    Smart Devices
    Net sales (EUR in M) 12649 14874 10820
    Gross margin 37.20% 30.80% 23.70%
    Contribution margin 11.40% 9.30% -3.80%
    Volume (units in M) 67.8 103.6 77.3
    ASP (EUR) 187 144 140
    Mobile Phones
    Net sales (EUR in M) 14644 13696 11930
    Gross margin 28.50% 28.00% 26.10%
    Contribution margin 15.30% 17.00% 12.40%
    Volume (units in M) 364 349.2 339.8
    ASP (EUR) 40 39 35
    Location & Commerce
    Net sales (EUR in M) 756 869 1091
    Operating profit (EUR in M) -594 -663 -1526
    Gross margin 82.70% 80.60% 80.40%
    Operating margin -78.60% -76.30% -139.90%
    Nokia Siemens Networks
    Net sales (EUR in M) 12574 12661 14041
    Operating profit (EUR in M) -1639 -686 -300
    Gross margin 27.10% 26.80% 27.10%
    Operating margin -58% -5.40% -2.10%
    Nokia Group
    Net sales (EUR in M) 40984 42446 38659
    Operating profit (EUR in M) 1197 2070 -1073
    Gross margin 32.40% 30.20% 29.30%
    Operating margin 2.90% 4.90% -2.80%

    The overall market situation and the related Nokia strategies and actions:

    Devices & Services:

    [87] In 2011, the global mobile device market benefited from continued strength in key growth markets, such as the Middle East and Africa, Greater China and Latin America and, according to our estimate, industry mobile device volumes increased by 11% during the year. Smartphones continued to capture the major part of the volume and value growth, as well as the public focus, in the mobile device market. We estimate that our mobile device volume market share was 26% in 2011, compared to an estimated 32% in 2010, with the decline primarily driven by market share losses in the smartphones segment.

    In February 2011, we announced our new strategy for our Devices & Services business, which has three core elements.

    First, in smartphones, we announced our partnership with Microsoft, discussed below, to bring together our respective complementary assets and expertise to build a new global mobile ecosystem for smartphones. Under the partnership, formalized in April 2011, we are adopting and licensing Windows Phone from Microsoft as our primary smartphone platform. We launched our first Nokia products with Windows Phone under the Lumia brand in October 2011.

    Second, in feature phones, our strategy continues to be to leverage our innovation and strength in growth markets to connect the next billion people to the Internet and information. Through our investments in developing assets designed to bring a modern mobile experience – software, services and applications – we believe we have the opportunity to connect the “next billion” aspirational consumers around the world to the Internet and information, especially in key emerging markets.

    Third, we believe we must also invest to take advantage of future technology disruptions and trends. Through ongoing research and development, we plan to explore and lead next-generation opportunities in devices, platforms and user experiences to support our industry position and longerterm financial performance.

    The competitive landscape for that is the following:

    [60] The mobile device market continues to undergo significant changes, most notably due to the broad convergence of the mobile telecommunications, computing, consumer electronics and Internet industries. With the traditional feature phone market continuing to mature, a major part of volume and value growth in the industry has been in smartphones offering access to the Internet. Additionally, other large handheld Internet-centric computing devices, such as tablets and e-readers, have emerged, trading off pocketability and some portability for larger screen sizes, but in many cases offering both cellular and non-cellular connectivity in the same way conventional mobile devices do. Due to their larger size, such devices are not replacing conventional mobile devices, but are generally purchased as a second device. Nevertheless, larger-screened Internet-enabled devices have captured a significant share of consumer spend across the broader market for mobile products and digital content and in different ways. For example, some competitors seek to offer hardware at a low price to the consumer with the aim of capturing value primarily through the sale of content.

    The increasing demand for wireless access to the Internet has had a significant impact on the competitive landscape of the market for mobile products and digital content. Companies with roots in the mobile devices, computing, Internet and other industries are increasingly competing directly with one another, making for an intensely competitive market across all mobile products and services. At the same time, and particularly in the smartphone and tablets segments, success for hardware manufacturers is increasingly shaped by their ability to build, catalyze or be part of a competitive ecosystem, where different industry participants, such as hardware manufacturers, software providers, developers, publishers, entertainment providers, advertisers and e-commerce specialists are forming increasingly large communities of mutually beneficial partnerships in order to bring their offerings to the market. A vibrant ecosystem creates value for consumers, giving them access to a rich and broad range of user experiences. As a result, the competitive landscape is increasingly characterized in terms of a “war of ecosystems” rather than a battle between individual hardware manufacturers or products.

    At the heart of the major ecosystems is the operating system and the development platform upon which devices are based and services built. In smartphones, our competitors are pursuing a wide range of strategies. Many device manufacturers are utilizing freely available operating systems, the development of which is not paid for from device sales revenue or software license fees. The availability of Google’s Android platform has made entry into and expansion in the smartphone market easier for a number of hardware manufacturers which have chosen to join Android’s ecosystem, especially at the mid-to-low range of the smartphone market. For example, some competitors’ offerings based on Android are available for purchase by consumers for below EUR 100, excluding taxes and subsidies, and thus address a portion of the market which has been traditionally dominated by feature phone offerings, including those offered by Nokia. Accordingly, lower-priced smartphones are increasingly reducing the addressable market and lowering the price points for feature phones.

    In general, we believe product differentiation with Android is more challenging, leading to increased commoditization of these devices and the resulting downward pressure on pricing. In addition, there is uncertainty in relation to the intellectual property rights in the Android ecosystem, which we believe increases the risk of direct and indirect litigation for participants in that ecosystem. Google, HTC, LG, Motorola, Samsung and Sony Ericsson are among competitors which have deployed the Android operating system on their smartphones. Samsung is among our strongest competitors, competing with us across a broad range of price points.

    Other companies favor proprietary operating systems, including Apple, whose popular high-end iPhone models use the iOS operating system, and Research in Motion (RIM), which deploys Blackberry OS on its mobile devices. Both Apple and RIM have developed their own application stores, through which users of their products can access applications.

    Apple, which has already gained a strong position in the market for high-end smartphones and tablets, has also used the strength of its ecosystem to further expand its offering of digital content through other interfaces such as television sets. Similarly, Google has sought to extend the Android ecosystem with its Google TV Internet-based television service.

    Nokia currently offers smartphones based on the Symbian, MeeGo and Windows Phone operating systems, and we are transitioning to using Windows Phone as our primary smartphone platform. Users of Symbian-based Nokia products can access digital content and third-party applications through Nokia Store, while users of our Windows Phone devices can access the Microsoft-run Marketplace for digital content and third-party applications. The Windows Phone operating system is also being deployed on smartphones by others, including HTC and Samsung.

    The significant momentum and market share gains of the global ecosystems around the Apple and Android platforms have increased the competitive barriers to additional entrants looking to build a competing global smartphone ecosystem, such as Nokia with the Windows Phone platform. At the same time, other ecosystems are being built which are attracting developers and consumers, and which may result in potential fragmentation among ecosystem participants and the inability of new ecosystems to gain sufficient competitive scale.

    We also face intense competition in feature phones where a different type of ecosystem from that of smartphones is emerging involving very low-cost components and manufacturing processes, with speed to market and attractive pricing being critical success factors. In particular, the availability of complete mobile solutions chipsets from low-cost reference design chipset manufacturers has lowered the barriers of market entry and enabled the very rapid and low-cost production of feature phones by numerous manufacturers in China and India, which are gaining significant market share in emerging markets, as well as bringing some locally relevant innovations to market. Such manufacturers have also demonstrated that they have significantly lower gross margin expectations than we do.

    We also face competition from vendors of unlicensed and counterfeit products with manufacturing facilities primarily centered around certain locations in Asia and other emerging markets which produce inexpensive devices with sometimes low quality and limited after-sales services that take advantage of commercially-available free software and other free or low-cost components, software and content. In addition, we compete with non-branded feature phone manufacturers, including mobile network operators, which offer mobile devices under their own brand, as well as providers of specific hardware and software layers within products and services at the level of those layers rather than solely at the level of complete products and services and their combinations. In the future, we may face competition from established Internet companies seeking to offer smartphones under their own brand.

    Our competitors use a wide range of other strategies and tactics. Certain competitors choose to accept significantly lower profit margins than we are targeting. Certain competitors have chosen to focus on building products and services based on commercially available components and content, in some cases available at very low or no cost. Certain competitors have also benefited from favorable currency exchange rates. Further, certain competitors may benefit from support from the governments of their home countries and other measures which may have protectionist objectives.


    [88] Year 2011 was a year of transition for Nokia. Prior to the announcement of our partnership with Microsoft in February 2011 and the adoption of Windows Phone as our primary smartphone platform, the Symbian and MeeGo operating systems were our primary smartphone platforms. Following our announcement of the Microsoft partnership, we expected to sell approximately 150 million more Symbian devices in the years to come and to ship one MeeGo device. However, the demand for our Symbian devices began to deteriorate. The consequent decline in our Smart Devices net sales and profitability was a result of both a decline in our Symbian smartphone volume market share and pressure on pricing as competitors aggressively capitalized on our platform and product transition. Towards the end of 2011, the competitiveness of our Symbian devices continued to deteriorate as changing market conditions created increased pressure on Symbian, which further adversely affected our Smart Devices net sales, profitability, market share and brand perception. In certain markets, there has been an acceleration of the trend towards lower-priced smartphones with specifications that are different from Symbian’s traditional strengths, which has contributed to a faster decline in our Symbian volumes than we anticipated. We expect this trend to continue in 2012.

    To endeavor to maximize the value of our Symbian asset going forward, we expect to continue to ship Symbian devices to specific regions and distribution channels, as well as to continue to provide software support to our Symbian customers, through 2016. The software support for our Symbian customers was outsourced to Accenture commencing from September 2011. As a result of the changing market conditions, combined with our increased focus on Nokia products with Windows Phone, we believe we will sell fewer Symbian devices than previously anticipated.

    Towards the end of 2011, we launched the Nokia Lumia 800 and Nokia Lumia 710, our first smartphones based on the Windows Phone platform. During 2011, we also launched the Nokia N9, which was the outcome of efforts in our MeeGo program. Since the start of 2012, we have continued to bring the Lumia experience to several more geographies, including the United States, where we have launched the Nokia Lumia 900, the first LTE device designed specifically for the North American market, which is available exclusively through AT&T. In late February 2012, we announced our intention to bring the Lumia 900 to markets outside the United States and introduced the Lumia 610, our lowest cost Lumia smartphone to date.

    During the first half of 2011, our mobile device market share decline was further negatively affected by weakness in our feature phone portfolio primarily due to a lack of a dual SIM offering. During the second half 2011, however, the competitiveness of our feature phones improved when we introduced several dual SIM devices, as well as the new Nokia Asha range of feature phones, which offers a more smartphone-like user experience. These new additions helped us recapture some market share in the feature phone segment.

    Year 2012 is expected to continue to be a year of transition, during which our Devices & Services business will be subject to risks and uncertainties, as our Smart Devices business unit continues to transition from Symbian products to Nokia products with Windows Phone and our Mobile Phones business unit continues to bring more smartphone-like features and design to our feature phone portfolio. Those risks and uncertainties include, among others, continued deterioration in demand for our Symbian devices; the timing, ramp-up and demand for our new products, including our Lumia devices; further pressure on margins as competitors endeavor to capitalize on our platform and product transition; and uncertainty in the macroeconomic environment. Mainly due to these factors, we believe that it is not appropriate to provide annual financial targets for 2012.

    Longer-term, we target:
    • Devices & Services net sales to grow faster than the market, and
    • Devices & Services operating margin to be 10% or more, excluding special items and purchase price accounting related items.

    Partnership with Microsoft:

    [F-26] In February 2011, Nokia announced a partnership with Microsoft to bring together the respective complementary assets and expertise of both parties to build a new global mobile ecosystem for smartphones. The partnership, under which Nokia is adopting and licensing Windows Phone from Microsoft as its primary smartphone platform, was formalized in April 2011.

    The Group is paying Microsoft a software royalty fee to license the Windows Phone smartphone platform, which the Group records as royalty expense in its Smart Devices cost of goods sold. Nokia has a competitive software royalty structure, which includes annual minimum software royalty commitments and reflects the large volumes that the Group expects to ship, as well as a variety of other considerations related to engineering work to which both companies are committed. The Group expects that the adoption of Windows Phone will enable it to reduce significantly its operating expenses.

    In recognition of the contributions that the Group is providing, the Group will receive quarterly platform support payments from Microsoft. ([90] In the fourth quarter of 2011, we received the first quarterly payment of USD 250 million (approximately EUR 180 million).) The received platform support payments are recognized over time as a benefit to our Smart Devices costs of goods sold. The total amount of the platform payments is expected to slightly exceed the total amount of the minimum software royalty commitments.

    The Microsoft partnership also recognizes the value of intellectual property and puts in place mechanisms for exchanging intellectual property rights.

    [89] We are contributing our expertise on hardware, design and language support to the Microsoft partnership, and plan to bring Nokia products with Windows Phone to a broad range of price points, market segments and geographies. We and Microsoft are closely collaborating on joint marketing initiatives and on a shared development roadmap on the future evolution of mobile products. The goal for both partners is that by bringing together our complementary assets in search, maps, locationbased services, e-commerce, social networking, entertainment, unified communications and advertising, we can jointly create an entirely new consumer proposition. We are also collaborating on our developer ecosystem activities to accelerate developer support for the Windows Phone platform on our mobile products. Although Microsoft will continue to license Windows Phones to other mobile manufacturers, the Microsoft partnership allows us to customize the Windows Phone platform with a view to differentiating Nokia smartphones from those of our competitors that also use the Windows Phone platform.

    Specific initiatives include the following:

    • Contribution of our mapping, navigation, and certain location-based services to the Windows Phone ecosystem. We aim to build innovation on top of the Windows Phone platform in areas such as imaging, while contributing our expertise on hardware design and language support, to help drive the development of the Windows Phone platform. Microsoft will provide Bing search services across our mobile device portfolio and will contribute its strength in productivity tools, advertising, gaming, social media and a variety of other services. We believe that the combination of navigation with advertising and search services will enable better monetization of our navigation assets and create new forms of advertising revenue.
    • Joint developer outreach and application sourcing to support the creation of new local and global applications, including making Windows Phone developer registration free for all Nokia developers.
    • Planning towards opening a new Nokia-branded global application store that leverages the Windows Marketplace infrastructure. Developers would be able to publish and distribute applications to hundreds of millions of consumers that use Windows Phone, Symbian and Series 40 devices.
    • Contribution of our expertise in operator billing to ensure participants in the Windows Phone ecosystem can take advantage of our billing relationships with 112 operators in 36 markets.

    Strategy for the trend: Continued Convergence of the Mobile Communications, Computing, Consumer Electronics and Internet Industries

    [90] Value in the mobile handset industry continues to be increasingly driven by the convergence of the mobile communications, computing, consumer electronics and Internet industries. As consumer demand and interest for smartphone and tablets with access to a range of content has accelerated, new opportunities to create and capture value through innovative new service offerings and user experiences have arisen, with a greater emphasis and importance on software and ecosystem-driven innovation, rather than standalone devices. These opportunities seek to capitalize on various elements of ecosystems such as search services, maps, location-based services, e-commerce, social networking, entertainment, communications and advertising. Capturing these opportunities requires capabilities to manage the increased complexity and to provide an integrated user experience where all these various elements interact seamlessly either in one device or across multiple devices and electronic products. We expect these new opportunities to continue to emerge in 2012.

    We believe that we are well-positioned with our new strategy and partnership with Microsoft, including our collective goal to build a new global mobile ecosystem for smartphones, to capture a number of these opportunities.

    In Mobile Phones, we plan to leverage our innovation and strength in growth markets to connect the next billion people to the Internet and information. We also plan to drive third party innovation through working with our partners to engage in building strong, local ecosystems for our feature phones.

    Strategy for the trend: Increasing Importance of Competing on an Ecosystem to Ecosystem Basis

    [91] The increasing importance of ecosystems is, to a large degree, driven by the convergence trends mentioned above and the implications for the competencies and business model adjustments required for longer-term success. In the market for smartphones, we have seen significant momentum and emphasis on the creation and evolution of new ecosystems around major software platforms, including Apple’s iOS platform and Google’s Android platform, bringing together devices, software, applications and services. A notable recent development has been the increased affordability of devices based on the Android smartphone platform, which has enabled them to compete with a portion of the market that has traditionally been dominated by feature phone offerings. As Android is available free of charge and a significant part of the source code is available as open source software, entry and expansion in the smartphone market has become easier for a number of hardware manufacturers that have chosen to join Android’s ecosystem. Additionally, the success of an ecosystem and its ability to continue to grow may also depend on the support it lends to different kinds of devices. With multiple products available to suit different needs, such as mobile devices, tablets, computers and televisions, there is demand for greater seamless interaction between these devices. A number of vendors across different ecosystems are pursuing multi-screen strategies to capitalize on these opportunities.

    Our partnership with Microsoft brings together complementary assets and competencies with the aim of creating a competitive smartphone ecosystem. We believe that together with Microsoft we will succeed in attracting the necessary elements for the creation of a successful ecosystem and that by extending the price points, market segments and geographies of our Windows Phone smartphones, we will be able to significantly strengthen the scale and attractiveness of that ecosystem to developers, operators and partners.

    Strategy for the trend: Increased Pervasiveness of Smartphones and Smartphone-like Experiences Across the Price Spectrum

    [91] During the past year, we saw the increasing availability of more affordable smartphones, particularly Android-based smartphones, connected devices and related services which were able to reach lower price points contributing to a decline in the average selling prices of smartphones in our industry.

    This trend affects us in two ways.

    First, it puts pressure on the price of our smartphones and potentially our profitability, as we need to price our smartphones competitively. We currently partially address this with our Symbian device offering in specific regions and distribution channels, and we plan to introduce and bring to markets new and more affordable Nokia products with Windows Phone in 2012, such as the Nokia Lumia 610 announced in February 2012.

    Second, lower-priced smartphones put pressure on our higher-end feature phone offering from our Mobile Phones unit. We are addressing this with our planned introductions in 2012 of smarter, competitively priced feature phones with more modern user experiences, including software, services and application experiences. In support of our Mobile Phones business, we also plan to drive third party innovation through working with our partners to engage in building strong, local ecosystems.

    Strategy for the trend: Increasing Challenges of Achieving Sustained Differentiation and Impact on Overall Industry Gross Margin Trends

    [91] Although we expect the mobile device industry to continue to deliver attractive revenue growth prospects, we are less optimistic about the gross margin trends going forward. The creation and momentum of new ecosystems, especially from established Internet players with disruptive business models, has enabled handset vendors that do not have substantial software expertise or investment in software development to develop an increasingly broad and affordable range of smartphones and other connected devices that feature a certain user interface, application development and mobile service ecosystems. At the same time, this has significantly reduced the amount of differentiation in the user experience in the eyes of consumers. Our ability to achieve sustained differentiation with our mobile products is a key driver of consumer retention, net sales growth and margins. We believe that as it becomes increasingly difficult for many of our competitors to achieve sustained differentiation, overall industry gross margin trends may be depressed going forward.

    Through our partnership with Microsoft and development of the Windows Phone ecosystem, we will focus more of our investments in areas where we believe we can differentiate and less on areas where we cannot, leveraging the assets and competencies of our ecosystem partners. Areas where we believe we can achieve sustained product differentiation and leadership include distinctive design with compelling hardware, leading camera and other sensor experiences and leading location-based products and services. Other ways for us to differentiate our products include using our localization capabilities, global reach, strong brand and marketing. We believe that our first Lumia devices reflect a number of these new and differentiated experiences on Windows Phone. We expect to continue to introduce new and more differentiated products from our Lumia product family in multiple markets throughout 2012.

    In the Mobile Phones business, we believe our competitive advantages – including our scale, brand, quality, manufacturing and logistics, strategic sourcing and partnering, distribution, research and development and software platforms and intellectual property – continue to be important to our competitive position. Additionally, we plan to extend our Mobile Phones offerings and capabilities during 2012 in order to bring a modern mobile experience – software, services and applications – to aspirational consumers in key growth markets as part of our strategy to bring the Internet and information to the next billion people. At the same time, we plan to drive third party innovation through working with our partners to engage in building strong, local ecosystems.

    Finally, we believe that we must invest in new projects to drive differentiation and take advantage of future technology disruptions and trends. Through ongoing research and development, we plan to explore and lead next-generation opportunities in devices, platforms and user experiences to support our industry position as well as our ability to further differentiate over the longer-term. For example, new web technologies such as those commonly referred to as HTML5 may lead to less operating system-centric ecosystems. It is important to be able to drive such industry developments, which we believe will define the future of our industry.

    Strategy for the trend: Emergence of New Business Models

    [92] We believe that the traditional industry monetization model – capturing the value of the overall experience through the sale of a mobile device – will continue to dominate in the near to medium term. However, we are also seeing the emergence of new indirect monetization models where the value is captured through indirect sources of revenue such as advertising revenue through applications rather than the actual sale of a device. These indirect monetization models could become more prominent in our industry in the longer-term. Accordingly, we believe that developing a range of indirect monetization opportunities, such as advertising-based business models, will be part of successful ecosystems over the coming years. Obtaining and analyzing a complex array of customer feedback, information on consumer usage patterns and other personal and consumer data over the largest possible user-base is essential in gaining greater consumer understanding. We believe this understanding is a key element in developing new monetization opportunities and generating new sources of revenue, as well as in facilitating future innovations, including the delivery of new and more relevant user experiences ahead of the competition.

    The exploration of new revenue streams is a key element of our partnership with Microsoft. We are jointly developing new services with Microsoft to drive innovation and new sources of revenue from our ecosystem. We believe that our ability to understand the specific needs of different geographic markets and consumer segments and to localize services and applications appropriately will be a key competitive differentiator. To support this, in the coming years we plan to invest in local advertising platforms to further enhance and enrich our localized offerings. Supported by our scale, we believe that we have the opportunity to deliver more compelling and relevant local services and to build new monetization models for Nokia and the Windows Phone ecosystem.

    Strategy for the trends in: Supply Chain, Distribution and Operator Relationships

    [93] The industry in which we operate is one of the fastest growing and most innovative, with a broad range of industry participants contributing product and technological innovations. In particular, the role of component suppliers has grown in importance. At the same time, much of the value creation for consumers has shifted from hardware to software. Nevertheless, we believe that there continues to be substantial room to innovate in hardware. From that perspective and in order to deliver market-leading innovations and sustainable differentiation through hardware, it is critical to have good relationships with high quality suppliers. With good supplier relationships, allied with the strength of our world-class manufacturing and logistics system, we believe we are well-positioned to deliver high-quality hardware as well as to respond quickly to customer and consumer demand.

    Amid rapid change in the industry, we have also seen new sourcing models emerge. Especially in smartphones, our competitors have shifted from traditional multi-sourcing strategies where you have multiple suppliers for each component, to more focused sourcing strategies where they integrate key strategic suppliers closer to their operations as well as use advance cash payments to secure supply for several quarters in advance in order to have more unique and differentiated components as well as more predictability in their sourcing. This means that we also need to look for new and more innovative ways of sourcing key components, particularly in our Smart Devices business.

    Our own manufacturing network continues to be a valuable asset, especially in our high-volume Mobile Phones business. We realized, however, that we need to adjust our manufacturing to meet the lower overall demand for our products and increase our speed to market for our mobile products. In 2011 and in February 2012, we announced our plans to adjust our manufacturing capacity and renew our manufacturing strategy to focus product assembly primarily in Asia to better reflect how our global networks of customers, partners and suppliers have evolved. The changes included the closure of our manufacturing facility in Cluj, Romania at the end of 2011. We also announced planned changes at our facilities in Komárom, Hungary, Reynosa, Mexico and Salo, Finland. These three facilities are planned to focus on smartphone product and sales package customization, serving customers mainly in Europe and the Americas, while our smartphone assembly operations will be transferred to our facilities in AsiaBeijing, China and Masan, South Korea – where the majority of our component suppliers are based. With these adjustments to our manufacturing network, we are aiming to continue to generate meaningful benefits relative to our competitors.

    As in any global consumer business, distribution continues to be an important asset in the mobile device industry. We believe the breadth of our global distribution network is one of our key competitive advantages. We have the industry’s largest distribution network with more than 850,000 points of sale globally. Compared to our competitors, we have a substantially larger distribution and care network, particularly in China, India and the Middle East and Africa.

    During 2011, the importance of operator-driven distribution increased. Whereas in the past operators dominated distribution only in the large western markets in Europe and the United States, they have recently been growing their share of distribution in large growth markets such as China, a traditionally strong market for us. We have been historically more successful where our mobile products are sold to consumers in open distribution through non-operator parties. It is therefore increasingly important to not only have a large number of points of sale globally, but also to have good relationships with key operators in each region.

    Strategically, we want to be the preferred ecosystem partner for operators. By creating a new global mobile ecosystem with Microsoft and focusing on driving operator data plan adoption in lower price points with our feature phone offering, we believe we will be able to create a greater balance for operators and provide attractive opportunities to share the economic benefits from services and applications sales compared to other competing ecosystems, thereby improving our long-standing relationships with operators around the world.

    Strategy for the trends related to: Speed of Innovation, Product Development and Execution

    [94] As the mobile communications industry continues to undergo significant changes, we believe that speed of innovation and product development are important drivers of competitive strength. For example, a number of our competitors have been able to successfully leverage their software expertise to continuously bring innovations to market at a pace faster than typical hardware cycles. This has placed increasing pressure on all industry participants to continue to shorten product creation cycles and to execute in a timely, effective and consistent manner.

    In February 2011, we announced our new strategy, including changes to our operational structure, company leadership, decision-making, ways of working and competencies designed to accelerate our speed of execution in an intensely competitive environment. The changes to our ways of working fall into six categories:

    • globally accountable business units;
    • a revised services mission;
    • local empowerment;
    • simplified decision-making;
    • a performance-based culture with consistent behavior; and
    • a new leadership structure with new leadership principles.

    We believe under the new operational structure and with these new ways of working we can deliver noticeable improvements to our speed of innovation, product development and execution of both our Smart Devices and Mobile Phones business units.

    Strategy for the trends related to: More Active Licensing Strategies of Patents and Intellectual Property

    [94] Success in our industry requires significant research and development investments, with intellectual property rights filed to protect those investments and related inventions. In recent years, we have seen new entrants in the industry as new ecosystems have lowered the barriers to entry. In 2011, we saw intensified and more active licensing and enforcement strategies of patents and intellectual property emerge through a series of legal disputes between several industry participants as patent holders sought to protect their intellectual property against infringements by new entrants. It is not only traditional industry participants that have sought to safeguard their intellectual property; non-manufacturing patent licensing entities owning relevant technology patents have also actively been enforcing their patents against new entrants. These companies’ sole business model is to buy patents from the innovators and to maximize the value from those patents. As a result, the industry’s focus on patents and intellectual property has increased significantly and patent portfolios have become increasingly valuable for industry participants. Increased activity has also created lucrative opportunities to monetize patents by selling them to others. We expect this trend to continue in 2012. We believe we are well-positioned to both protect our existing business as well as generate incremental value to our shareholders through our industry-leading patent portfolio.

    We are a world leader in the development of mobile devices and mobile communications technologies, which is also demonstrated by our strong patent position. During the last two decades, we have invested more than EUR 45 billion in research and development and built one of the mobile device industry’s strongest and broadest intellectual property right portfolios, with over 10 000 patent families. In 2011, we continued to work hard to enforce our patents against unlawful infringement and realize the value of our intellectual property. Our 2011 initiatives included, among other things, the signing of a patent license agreement with Apple, which we expect will have a positive financial impact on our future business, as well as capitalizing on strong market conditions by divesting several hundred patent families in a series of transactions to non-manufacturing patent licensing entities. Despite such divestments, we have maintained the strength and size of our patent portfolio on a stable level of approximately 10 000 patent families.

    Strategy for the trends related to: Uncertain Global Macroeconomic Environment

    We are currently experiencing a time of great global macroeconomic uncertainty. This uncertainty can cause unprecedented and dramatic shifts in consumer behavior, which can have significant effects on the mobile device industry. These effects could include, for example, consumers reducing the amount they are willing to spend on mobile products, which would negatively affect industry average selling prices, or consumers postponing purchases of new products, which would negatively affect device replacement cycles. These types of shifts in consumer behavior could potentially have a material adverse effect on our net sales and profitability in 2012.

    While negative to the industry overall, we believe that the impact of any dramatic shifts in consumer behavior could be mitigated to a certain extent by our global distribution network, geographically well diversified supply-chain, relatively fragmented customer space and the breadth of our offering, which covers a wide range of price points. Furthermore, during our ongoing transition to Windows Phone as our primary smartphone platform our financial position has continued to be relatively strong. We continuously monitor the strength of our financial position and assess its adequacy in different net sales and profitability scenarios.

    Additionally, we have identified and implemented certain precautionary measures designed to limit the possible immediate direct negative consequences resulting from the potential deterioration of the economic situation within the eurozone.

    Restructuring in accordance with all that:

    [F-64] In April 2011, Nokia announced plans to reduce its global workforce by about 4 000 employees by the end of 2012, as well as plans to consolidate the company’s research and product development sites so that each site has a clear role and mission. In September 2011, Nokia announced plans to take further actions to align its workforce and operations, which includes reductions in Sales and Marketing and Corporate functions in line with Nokia’s earlier announcement in April 2011. The measures also include the closure of Nokia’s manufacturing facility in Cluj, Romania, which – together with adjustments to supply chain operations – has affected approximately 2 200 employees. As a result, Devices & Services recognized a restructuring provision of EUR 456 million in total.

    In 2010, Devices & Services recognized restructuring provisions of EUR 85 million mainly related to changes in Symbian Smartphones and Services organizations as well as certain corporate functions that were expected to result in a reduction of up to 1 800 employees globally.

    [96] The factors and trends discussed above influence our net sales and gross profit potential. In addition, operational efficiency and cost control are important factors affecting our profitability and competitiveness. We continuously assess our cost structure and prioritize our investments. Our objective remains to maintain our strong capital structure, focus on profitability and cash flow and invest appropriately to innovate and grow in key strategic areas.

    We expect that the adoption of Windows Phone as our primary smartphone platform will enable us to reduce significantly our operating expenses. For example, the Microsoft partnership allows us to eliminate certain research and development investments, particularly in operating systems and services, which we expect will result in lower overall research and development expenditures over the longer-term in our Devices & Services business.

    We announced in 2011 that we are targeting to reduce our Devices & Services operating expenses by more than EUR 1 billion for the full year 2013, compared to the Devices & Services operating expenses of EUR 5.35 billion for the full year 2010, excluding special items and purchase price accounting related items.

    We have announced a number of planned changes to our operations during 2011 and 2012 in connection with the implementation of our new strategy in our Devices & Services business and the creation of our new Location & Commerce business. The planned changes include substantial personnel reductions, site and facility closures and reconfiguration of certain facilities.

    Initially, we announced that we are focusing our restructuring work primarily on the research and development teams to ensure that we correctly allocate resources for the new strategy at appropriate cost levels. In addition, we agreed to outsource our Symbian software development and support activities to Accenture, which resulted in the transfer of approximately 2 300 employees to Accenture.

    We later announced that we are accelerating structural change in other parts of the organization in order to ensure that we are responsive to the changing dynamics in our industry. This phase includes the alignment of our markets organization and other supporting functions. For sales, this includes a move to simplify our model based around four regions, twenty areas and additional local offices that serve individual countries or territories.

    We also announced plans to adjust our manufacturing capacity and renew our manufacturing strategy to reflect how our global networks of customers, partners and suppliers have evolved, including the closure of our facility in Cluj, Romania, the review of our manufacturing operations in Komárom, Hungary, Reynosa, Mexico and Salo, Finland and the transfer of smartphone assembly operations to Beijing, China and Masan, South Korea.

    With respect to combining NAVTEQ and our Devices & Services social location services operations to form our Location & Commerce business, we announced a plan to capture potential synergies and opportunities to increase effectiveness through automation. The planned changes in the Location & Commerce business are estimated to affect approximately 1 300 employees.

    Since we outlined our new strategy, we have announced total planned employee reductions of approximately 11 500 employees, as well as the transfer of approximately 2 300 employees to Accenture as noted above.

    The planned measures support the execution of our strategy and are expected to bring efficiencies and speed to the organization. In line with our values, we are offering employees affected by the planned reductions a comprehensive support program. We remain committed to supporting employees and the local communities through this difficult change.

    As of December 31, 2011, we had recognized cumulative net charges in Devices & Services of EUR 797 million related to restructuring activities in 2011, which included restructuring charges and associated impairments. While the total extent of the restructuring activities is still to be determined, we currently anticipate cumulative charges in Devices & Services of around EUR 900 million before the end of 2012. We also believe total cash outflows related to our Devices & Services restructuring activities will be below the level of the cumulative charges related to these restructuring activities.

    In the past, our cost structure has benefited from the cost of components eroding more rapidly than the price of our mobile products. Recently, however, component cost erosion has been generally slowing, a trend that adversely affected our profitability in 2010 and 2011, and may do so in the future.

    The currency volatility of the Japanese yen and United States dollar against the euro continued to put pressure on our costs in 2011. During 2011, we were able to manage the currency volatility driven cost pressure with an appropriate level of hedging and by managing our sourcing towards more favorable currencies. Our currency exposure profiles have not changed significantly and continued currency volatility of the Japanese yen and US dollar against the euro may negatively affect us in the future.

    Location & Commerce:

    [97] Our Location & Commerce business aims to positively differentiate its digital map data and location-based offerings from those of our competitors and create competitive business models for our customers.

    In the fourth quarter 2011, we conducted our annual impairment testing to assess if events or changes in circumstances indicated that the carrying amount of our goodwill may not be recoverable. As a result, we recorded a charge to operating profit of EUR 1.1 billion for the impairment of goodwill in our Location & Commerce business. The impairment charge was the result of an evaluation of the projected financial performance of our Location & Commerce business. This took into consideration the market dynamics in digital map data and related location-based content markets, including our estimate of the market moving long-term from fee-based towards advertising-based models especially in some more mature markets. It also reflected recently announced results and related competitive factors in the local search and advertising market resulting in lower estimated growth prospects from our location-based assets integrated with different advertising platforms. After consideration of all relevant factors, we reduced the net sales projections for Location & Commerce which, in turn, reduced projected profitability and cash flows.

    Location & Commerce’s resources are primarily focused on the development of:

    (i) content, which involves the mapping of the physical world and places such as roads and points of interest, as well as the collection of activity data generated and authorized for use by our users;

    (ii) the platform, which adds functionality on top of the content and includes the development tools for us and others to create on top of it; and

    (iii) applications built on the content and platform.

    Our Devices & Services business is a key customer of Location & Commerce. Devices & Services purchases map and application licenses from Location & Commerce for its Nokia Maps service sold in combination with GPS enabled smartphones.


    [61] With respect to digital map data and related location-based content, several global and local companies, as well as governmental and quasi-governmental agencies, are making more map data with improving coverage and content, and high quality, available free of charge or at lower prices. For example, our Location & Commerce business competes with Google which uses an advertising-based model allowing consumers to use its map data and related services in their products free of charge. Google has continued to leverage Google Maps as a differentiator for Android, bringing certain new features and functionality to that platform. Apple has also sought to strengthen its location assets and capabilities through targeted acquisitions and organic growth.

    Location & Commerce also competes with companies such as TomTom, which licenses its map data and where competition is focused on the quality of the map data and pricing, and Open Street Map, which is a community-generated open source map available to users free of charge. Aerial, satellite and other location-based imagery is also becoming increasingly available and competitors are offering location-based products and services with the map data to both business customers and consumers in order to differentiate their offerings.

    Strategy for the trend: Location-Based Products and Services Proliferation

    [97] A substantial majority of Location & Commerce net sales in 2011 came from the licensing of digital map data and related location-based content and services for use in mobile devices, in-vehicle navigation systems, Internet applications, geographical information system applications and other location-based products and services. Location & Commerce’s success depends upon the rate at which consumers and businesses use location-based products and services. In recent years, there has been a strong increase in the availability of such products and services, particularly in mobile devices and online application stores for such devices. Furthermore, as the use of the Internet through mobile devices has been growing rapidly, the anchor of the Internet is moving from the desktops to mobiles. This shift is making location-based content a key element of most Internet experiences. We expect this trend to continue, but we also expect that the level of quality required for these products and services and the ability to charge license fees for the use of map data incorporated into such products and services may vary significantly. By combining our NAVTEQ business with our Devices & Services social location services operations, we believe our Location & Commerce business will be better positioned to capture emerging business opportunities with a broader offering which is no longer limited to digital map data.

    Strategy for the trend: Increasing Importance of Creating an Ecosystem around Location-Based Services Offering

    [97] Creating a winning ecosystem around our Location & Commerce’s services offering will be critical for the success of this business. The longer-term success of the Location & Commerce business will be determined by our ability to attract strategic partners and developers to support our ecosystem. Location & Commerce is aiming to support its ecosystem by enabling strategic partners and independent developers to foster innovation on top of their location platform. We believe that making it possible for other vendors to innovate on top of Location & Commerce’s high quality location-based assets will further strengthen the overall experience and make our offering stronger and more attractive.

    Strategy for the trend: Emergence of the Intelligent Sensor Network

    [98] Mobile Internet devices are increasingly being enabled with a rich set of sensors such as a GPS, a camera and an accelerometer which enable interaction with the real world. This interaction also enables the collection of large volumes of rich data which, when combined with analytics, enable the development of increasingly sophisticated, contextually-aware devices and services. We believe the combination of NAVTEQ with our Devices & Services social location services operations will enable Location & Commerce to participate in this industry development and seize new opportunities to deliver new experiences that bridge the virtual with the real world.

    Strategy for the trend: Price Pressure for Navigable Map Data Increasing

    [98] Location & Commerce’s net sales are also affected by the highly competitive pricing environment. Google is offering turn-by-turn navigation in many countries to its business customers and consumers on certain mobile handsets at no charge to the consumer. While we expect these offerings will increase the adoption of location-based services in the mobile handset industry, we also expect they may lead to additional price pressure from Location & Commerce’s business customers, including handset manufacturers, navigation application developers, wireless carriers and personal navigation device (“PND”) manufacturers, which are seeking ways to offer lower-cost or free turn-by-turn navigation to consumers. Turn-by-turn navigation solutions that are free to consumers on mobile devices may also put pressure on automotive OEMs and automotive navigation system manufacturers to have lower cost navigation alternatives. This price pressure is expected to result in an increased focus on advertising revenue as a way to supplement or replace license fees for map data.

    In response to the pricing pressure, Location & Commerce focuses on offering a digital map database with superior quality, detail and coverage; providing value-added services to its customers such as distribution and technical services; enhancing and extending its product offering by adding additional content to its map database, such as 3D landmarks; and providing business customers with alternative business models that are less onerous to the business customer than those provided by competitors. Location & Commerce’s future results will also depend on Location & Commerce’s ability to adapt its business models to generate increasing amounts of advertising revenues from its map and other location-based content.

    We believe that Location & Commerce’s PND customers will continue to face competitive pressure from smartphones and other mobile devices that now offer navigation, but that PNDs continue to offer a viable option for consumers based on the functionality, user interface, quality and overall ease of use.

    Strategy for the trend: Quality and Richness of Location-Based Content and Services Will Continue to Increase

    [98] Location & Commerce’s profitability is also driven by Location & Commerce’s expenses related to the development of its database and expansion. Location & Commerce’s development costs are comprised primarily of the purchase and licensing of source maps, employee compensation and thirdparty fees related to the construction, maintenance and delivery of its database.

    In order to remain competitive and notwithstanding the price pressure discussed above, Location & Commerce will need to continue to expand the geographic scope of its map data, maintain the quality of its existing map data and add an increasing amount of new location-based content and services, as well as using innovative ways like crowd sourcing to collect data. The trends for such location-based content and services include real-time updates to location information, more dynamic information, such as traffic, weather, events and parking availability, and imagery consistent with the real world. We expect that these requirements will cause Location & Commerce’s map development expenses to continue to grow, although a number of productivity initiatives are underway designed to improve the efficiency of our database collection processing and delivery. In addition, we will need to continue making investments in this fast paced and innovative location-based content and services industry, for instance through research and development, licensing arrangements, acquiring businesses and technologies, recruiting specialized expertise and partnering with third parties.

    Restructuring in accordance with all that:

    [F-64] In September 2011, Nokia announced a plan to concentrate the development efforts of the Location & Commerce business in Berlin, Germany and Boston and Chicago in the U.S., and other supporting sites and plans to close its operations in Bonn, Germany and Malvern, U.S. As a result, Location & Commerce recognized a restructuring provision of EUR 25 million.

    Nokia Siemens Networks:

    [99] Nokia Siemens Networks’ has a broad portfolio of products and services designed to address evolving needs of network operators from GSM to LTE wireless standards, a base of over 600 customers in over 150 countries serving over 2.5 billion subscribers and one of the largest services organizations in the telecommunications infrastructure industry. The company’s global customer base includes network operators such as Bharti Airtel, China Mobile, Deutsche Telekom, France Telecom, Softbank, Telefonica O2, Verizon and Vodafone.

    Geographical diversity provides Nokia Siemens Networks with opportunities in both emerging markets, which may experience rapid growth, and developed markets where it believes its technologically advanced products and services portfolio provides a competitive advantage, while the geographic diversity of its customer base reduces exposure to fluctuating economic conditions in individual markets.

    Nokia Siemens Networks’ net sales depend on various developments in the global telecommunications infrastructure and related services market, such as network operator investments, the pricing environment and product mix. In developed markets, operator investments are primarily driven by capacity and coverage upgrades, which, in turn, are driven by greater usage of the networks primarily through the rapid growth in data usage. Those operators are targeting investments in technology and services that allow them to provide end users with fast and faultless network performance in the most efficient manner possible, allowing them to optimize their investment. Such developments are facilitated by the evolution of network technologies that promote greater efficiency and flexibility.

    In addition, those operators are increasingly investing in software and services that provide them with the means to better manage end users on their network, and also allow them additional access to the value of the large amounts of subscriber data under their control. In emerging markets, the principal factors influencing operator investments are the continued growth in customer demand for telecommunications services, including data, as well as new subscriber growth. In many emerging markets, this continues to drive growth in network coverage and capacity requirements.

    The telecommunications infrastructure market is characterized by intense competition and price erosion caused in part by the entry into the market of vendors from China, Huawei and ZTE, which have gained market share by leveraging their low cost advantage in tenders for customer contracts. In recent years, the technological capabilities of those vendors, particularly Huawei, has improved significantly, resulting in competition not only on price but also on quality.

    The pricing environment remained intense in 2011. In particular, the wave of network modernization that has taken place, particularly in Europe but increasingly in other regions including Asia Pacific, has experienced some aggressive pricing as all vendors fight for market share.

    Nokia Siemens Networks’ net sales are impacted by those pricing developments, which show some regional variation, and in particular by the balance between sales in developed and emerging markets. While price erosion is evident across most geographical markets, it continues to be particularly intense in a number of emerging markets where many operator customers have been subject to financial pressure, both through lack of availability of financing facilities during 2011 as well as profound pricing pressure in their domestic markets.

    Pricing pressure is evident in the traditional products markets, in particular, where competitors may have products with similar technological capabilities, leading to commoditization in some areas. Nokia Siemens Networks’ ability to compete in those markets is determined by its ability to remain price competitive with its industry peers and it is therefore important for Nokia Siemens Networks to continue to reduce product costs to keep pace with price attrition. Nokia Siemens Networks continued to make progress in reducing product and procurement costs in 2011, and will need to continue to do so in order to provide its customers with high-quality products at competitive prices. There is currently less pricing sensitivity in the managed services market, where vendor selections are often largely determined by the level of trust and demonstrated capability in the field.

    In November 2011, Nokia Siemens Networks articulated its regional strategy, identifying three markets, Japan, Korea and the United States, as its priority countries where it will target growth. The Middle East and Africa, where political, financial and competitive pressures have led to particular weakness in 2011, will be the focus of turnaround efforts. In the remaining regions, Latin America, China, Asia-Pacific, Canada and Europe, Nokia Siemens Networks goal will be to defend market share and find areas for future profitable growth.

    Over recent years, the telecommunications infrastructure industry has entered a more mature phase characterized by the completion of the greenfield roll-outs of mobile and fixed network infrastructure across many markets, although this is further advanced in developed markets. Despite this, there is still a significant market for traditional network infrastructure products to meet coverage and capacity requirements, even as older technologies such as 2G are supplanted by 3G and LTE. As growth in traditional network products sales slows, there is an emphasis on the provision of network upgrades, often through software, as well as applications, such as billing, charging and subscriber management, and services, particularly the outsourcing of non-core activities to companies

    The competitive landscape for that is the following:

    [70] Conditions in the market for mobile and fixed network infrastructure and related services improved, but remained challenging and intensely competitive in 2011. The market continued to be characterized by mixed trends as growth in mobile broadband and services was offset by equipment price erosion, a maturing of legacy industry technology and intense price competition.

    Industry participants have changed significantly in recent years. Substantial industry consolidation occurred in 2007 with the emergence of three major European vendors: Alcatel-Lucent, Ericsson and Nokia Siemens Networks. The break-up of Nortel occurred in 2009 when it entered bankruptcy protection and many parts of the business were sold, including the wireless carrier unit, Metro Ethernet Networks, and its GSM business. In January 2011, Motorola Solutions completed its separation from Motorola Mobility Holdings Inc. In April 2011, Nokia Siemens Networks acquired the majority of Motorola Solutions’ wireless network infrastructure assets.

    During 2011, the competitive environment in the telecommunications infrastructure market was characterized by continued overall growth in global network operators’ capital expenditures in Euro terms, mainly attributable to the Japanese, Chinese, APAC, North East Europe and Latin American markets. Growth in capital expenditures declined in the Middle East and remained relatively unchanged in the European and North American markets in Euro terms in 2011. Increased smart phone usage drove increased investments in the United States and European wireless markets. The vendors from China, Huawei and ZTE, continued to grow their market share but at a slower pace than in previous years and continued to challenge Alcatel-Lucent, Ericsson and Nokia Siemens Networks. Nokia Siemens Networks’ ability to compete with low-cost vendors primarily depends on its ability to be price competitive and, in certain circumstances, its ability to provide or facilitate vendor financing. In recent years, the technological capabilities of the Chinese vendors, particularly Huawei, has improved significantly, resulting in competition not only on price but also on quality. In addition to the major infrastructure providers, Nokia Siemens Networks also competes with Cisco and NEC.

    In the Networks Systems business, the decline of 2G (GSM, CDMA) continued in 2011, whereas investments in 3G continued and increased worldwide. Also, fourth generation (4G) LTE trials and pilots continued strongly as operators continued to merge towards next generation LTE and all-IP networks. Within the LTE segment, leading vendors are competing based on factors including technology innovation, network typology and less complex network architectures as well as integration towards all-IP networks.

    Growth in wireline and wireless broadband services sped up optical and wireless network upgrades in developed markets. In addition, the related investment in mobile backhaul networks continued to increase due to data traffic increases in the operator networks.

    In services, which remained the fastest growing part of the industry, competition is generally based on a vendor’s ability to identify and solve customer problems rather than their ability to supply equipment at a competitive price. Competition in services is from both traditional vendors such as Alcatel-Lucent, Ericsson and Huawei, as well as non-traditional telecommunications entities and system integrators, such as Accenture and IBM. In addition to these companies, there are also local service companies competing, which have a narrower scope in terms of served regions and business areas.

    Nokia Siemens Networks’ Business Solutions business unit assists network operators in transforming their business, processes and systems to enhance the customer experience, drive new revenue and improve operational efficiency to enable them to successfully address the challenges and opportunities of mobile broadband, smartphones, tablet computers, multi-play offerings, service innovation and new growth areas. In this area, Nokia Siemens Networks faces competition also from information technology and software businesses like Accenture, Amdocs, HP, IBM and Oracle, which are active in areas such as the service delivery platform market and business insight and analysis services.

    Certain competitors may receive governmental support allowing them to offer products and services at substantially lower prices. Further, in many regions restricted access to capital has caused network operators to reduce capital expenditure and has produced a stronger demand for vendor financing. Certain of Nokia Siemens Networks’ competitors may have stronger customer financing possibilities due to internal policies or government support. While the amount of financing Nokia Siemens Networks provided directly to its customers in 2011 remained at approximately the same level as in 2010, as a strategic market requirement it plans to offer this financing option only to a limited number of customers and primarily to arrange and facilitate such financing with the support of export credit or guarantee agencies.

    Strategy for the trends in: Mobility and Data Usage

    [100] Over recent years the two most evident trends in the telecommunications market – the rise in use of  mobile services and the exponential increase in data traffic – have converged. One result is that services once regarded as available primarily, if not exclusively, through fixed or wireline network are increasingly in demand from wireless networks also.

    Alongside traditional voice and data services, such as text messaging, end-users access a wealth of media services through communications networks, including email and other business data; entertainment services, including games and music; visual media, including high definition films and television programming; and social media sites. End-users increasingly expect that such services are available to them everywhere, through both mobile and fixed networks, and a wealth of new devices, optimized to allow them to do so, have become available including tablet computers, highly sophisticated multimedia smartphones, mobile broadband data dongles, set-top boxes and mobile and fixed line telephones.

    The widespread availability of devices has been matched by a proliferation of products and services in the market that both meet and feed end-user demand. These continue to drive dramatic increases in data traffic and signaling through both mobile access and transport networks that carry the potential to cause network congestion and complexity. During 2011, this increase continued to gain momentum as more users moved towards smartphones and tablets and even more devices that require constant connectivity were introduced to the market.

    While the growth in traffic is clear, it has not been met by corresponding growth in operators’ revenues from data traffic, where growth appears to be slowing. This presents operators with a challenge: to cope with the growing traffic load within networks, it is fundamental that operators continue to invest in their networks, but within the financial constraints that their current business models dictate.

    This means that while the addition of capacity, speed and coverage is crucial, it is critical that networks are built efficiently and effectively in a manner that optimizes capital investment and delivers networks with architecture sufficiently flexible to cope with evolving requirements.

    During 2011, Nokia Siemens Networks recognized the centrality of mobile networks to the future development of telecommunications and announced that it would place mobile broadband at the heart of its strategy, articulating an ambition to provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks and the services capability to make all elements work together seamlessly. Nokia Siemens Networks said it expected to increase investment in mobile broadband.

    Also during 2011, Nokia Siemens Networks launched the network architecture designed to equip operators to meet the challenges they are facing. “Liquid Net” architecture provides flexibility across networks to adapt to changing customer needs instantly, using existing resources more efficiently. This optimizes capital investment and allows operators to seek new revenue opportunities. Liquid Net uses automated, self-adapting broadband optimization to remain constantly aware of the network’s operational status, as well as the services and content being consumed, to ensure the best user experience. Liquid Net consists of three areas: Liquid Radio, Liquid Core and Liquid Transport.

    Strategy for the trends in: Managed Services and Outsourcing

    [101] There has been an acceleration in the development of the managed services market as operators increasingly look to outsource network management to infrastructure vendors. The primary driver for this trend is that managed services providers are able to offer economies of scale in network management that allow the vendor to manage such contracts profitably while operators can reduce the cost of network management. The outsourcing trend is also underpinned by many operators taking the view that network management is no longer either a core competence or requirement of their business and are increasingly confident they can find greater expertise by outsourcing this activity to a trusted partner that can also improve quality and reliability in the network.

    Nokia Siemens Networks believes that this trend will continue and that it could in future be driven by financial imperatives of its customers facing slowing revenue growth but a continuing requirement for capital investment in their networks, a dynamic that has the potential to threaten their profitability levels. This results in some operators aiming to control their operating expenditure. In those circumstances, the outsourcing of the management of their network to infrastructure vendors, such as Nokia Siemens Networks, can be an attractive option.

    In emerging markets, such as Africa and India, price pressure and competition in the end-user market has increased the financial pressure on many operators, which in turn has resulted in a similar trend as operators have looked to control and cut costs through outsourcing network management.

    The trend towards network management outsourcing is evident in every region of the world and has intensified. Nokia Siemens Networks believes that this trend generates its own momentum in the market as vendors can increasingly demonstrate their capabilities with reference accounts and operators are exposed to their competitors taking steps that can enhance profitability and improve network quality and reliability.

    In the announcement of its new strategy in November 2011, Nokia Siemens Networks reaffirmed its commitment to services, and will continue to aim to support mobile operators with high end services and will seek to maximize the potential of its global delivery model, with its global network solution centers in Portugal and India which offer the benefits of scale and efficiencies both to Nokia Siemens Networks and its customers.

    Strategy for the trends in: Customer Experience Management

    As operators in many markets see the growth of net new subscribers slowing or even stopping, they are increasingly focused on leveraging the value of the subscribers they have. As the acquisition of new subscribers to networks in such markets can be both difficult and expensive, customers look to limit “churn”, where end users transfer to a rival service provider, as well as to increase the revenue derived from each user through the addition of value-added services, such as access to media and entertainment and social networking services. This often requires that operators invest in software and solutions that allow customers to enjoy an improved experience. One of the key foundations for this improved end-user experience is understanding an end user’s behavior and preferences, which in turn allows the operator to tailor service offerings to the individual consumer. This not only includes services and applications, but also bespoke billing platforms and identity management solutions.

    Nokia Siemens Networks continues to develop and enhance its offerings in this area, and in November 2011 announced that its Customer Experience Management unit would be a lead business area in its new strategy. Nokia Siemens Networks believes it has the industry’s leading subscriber database management platform, complemented by flexible billing and charging platforms and other software and solutions that provide its customers with the tools, flexibility and agility required to respond to a rapidly changing end-user market. Nokia Siemens Networks also provides business process and consulting services that help to lead its customers through business transformation opportunities.

    Strategy related to: Motorola Solutions Acquisition

    [102] In April 2011, Nokia Siemens Networks acquired the majority of the wireless network infrastructure assets of Motorola Solutions for a total consideration of EUR 642 million. The acquisition increased Nokia Siemens Networks’ global presence and expanded its position and product offerings in key markets. See Item 4B. “Business Overview – Nokia Siemens Networks – Motorola Solutions Acquisition.”

    Trasition to a: New Strategy and [the corresponding] Restructuring Program

    [103] Nokia Siemens Networks’ focus is on becoming the strongest, most innovative and highest quality mobile broadband and services business in the world. Rather than targeting the full spectrum of telecommunications equipment and services, Nokia Siemens Networks is the first of the telecommunications companies to refocus on providing the most efficient mobile networks, the intelligence that maximizes the value of those networks and the services that make it all work seamlessly.

    In November 2011, Nokia Siemens Networks announced a new strategy, including changes to its organizational structure and an extensive restructuring program, aimed at maintaining and developing Nokia Siemens Networks, position as one of the leaders in mobile broadband and services and improving its competitiveness and profitability. Nokia Siemens Networks expects substantial charges related to this restructuring program in 2012. See Item 4B. “Business Overview—Nokia Siemens Networks—New Strategy and Restructuring Program” for a description of the main elements of the new strategy.

    Year 2012 will be a year of transition for Nokia Siemens Networks as it implements its new strategy and restructuring program. Accordingly, Nokia and Nokia Siemens Networks believe it is currently not appropriate to provide annual targets for Nokia Siemens Networks for 2012. Additionally, the macroeconomic environment is making it increasingly difficult to estimate the outlook for 2012.

    Longer-term, Nokia and Nokia Siemens Networks target Nokia Siemens Networks’ operating margin to be between 5% and 10%, excluding special items and purchase price accounting related items.

    Nokia Siemens Networks targets to reduce its annualized operating expenses and production overheads, excluding special items and purchase price accounting related items, by EUR 1 billion by the end of 2013, compared to the end of 2011. While these savings are expected to come largely from organizational streamlining, the company will also target areas such as real estate, information technology, product and service procurement costs, overall general and administrative expenses and a significant reduction of suppliers in order to further lower costs and improve quality.

    Nokia Siemens Networks plans to reduce its global workforce by approximately 17 000 by the end of 2013. These planned reductions are designed to align the company’s workforce with its new strategy as part of a range of productivity and efficiency measures. These planned measures are expected to include elimination of the company’s matrix organizational structure, site consolidation, transfer of activities to global delivery centers, consolidation of certain central functions, cost synergies from the integration of Motorola’s wireless assets, efficiencies in service operations and company-wide process simplification.

    Nokia Siemens Networks has begun the process of engaging with employee representatives in accordance with country-specific legal requirements to find socially responsible means to address these reduction needs. Nokia Siemens Networks will continue to share information in affected countries as the process proceeds. In order to reduce the impact of the planned reductions, Nokia Siemens Networks intends to launch locally led programs at the most affected sites to provide re-training and re-employment support.

    The leading ClearBlack display technology from Nokia

    For better brightness, contrast and outdoor visibility In-Plane Switching (IPS) type LCD and AMOLED display panels are typically used. Nokia made a significant enhancement of both.

    First in September 14, 2010 with the announcement of its ClearBlack technology “for improved outdoor visibility” with AMOLED displays in the new Nokia C6-01 and E7 smartphones. The AMOLED ClearBlack display variant used a year later in Nokia N9 “beat the Super AMOLED Plus of Samsung Galaxy S II in sunlight, and was almost exactly the same quality indoors” (see the below 3d party review). The later Lumia 800 has the same type of display as well as the earlier Nokia 700.

    Next application of ClearBlack technology came in August 24, 2011 with the announcement of Nokia 701 having an IPS type LCD ClearBlack display. It got the “brightest screen on a mobile phone to date” title from its predecessor Nokia E7, moving even more ahead of the Apple iPhone 4 and Samsung Galaxy S II in that regard. And later came two other models with IPS type LCD ClearBlack displays: Nokia 603 and Lumia 710.

    So Nokia with it ClearBlack enhancement has now a clear lead in display technologies. Below you can find more details about all that, including a technical explanation of the ClearBlack enhancement approach from Nokia itself. Plenty of evidence is given first by independent third parties testing the current flagships from Nokia against their rivals, then all kind of explanation materials are included from Nokia, and an interview with Nokia developers of ClearBlack as well.

    UpdateTablet and Smartphone Displays Under Bright Ambient Lighting Shoot-Out [by DisplayMate]:

    – [For comparison the earlier one without Nokia ClearBlack Display technology]
    Master Photo Grid for Viewing on High Resolution Displays [Round 1] [March 3, 2012]

    • [Tablets] Apple iPad 2  –  Amazon Kindle Fire  –  Motorola Xoom  –  Samsung Galaxy Tab 10.1
    • [Smartphones] Apple iPhone 4  –  HTC Desire  –  Motorola Droid X  –  Samsung Galaxy S

    Master Photo Grid for Viewing on High Resolution Displays [Round 2] [May 8, 2012]

    • [Tablets] Apple iPad 2  –  Amazon Kindle Fire  –  Motorola Xoom  –  Samsung Galaxy Tab 10.1
    • [Smartphones] Apple iPhone 4  –  HTC Desire  –  Motorola Droid X  –  Nokia Lumia 900  –  Samsung Galaxy S

    The Master Photo Grid below includes Screen Shots from many of the Tablets and Smartphones in our Mobile Display Technology Shoot-Out article series. For more information on how Ambient Lighting affects the displays read the Results Highlights for Tablets or the Results Highlights for Smartphones. The visual results from the Screen Shots agree very well with the Lab measured DisplayMate Contrast Rating for High Ambient Light for Tablets and the Contrast Rating for High Ambient Light for Smartphones.

    The Winner:  The DisplayMate Contrast Rating for High Ambient Light for the displays ranges from a low of 15 (HTC Desire) to a high of 90 (Nokia Lumia 900). From both the Lab Measurements and the Screen Shot Viewing Tests (below) the top performing device for display viewability under Bright Ambient Lighting is the Nokia Lumia 900. This results from a combination of its high screen Brightness and low screen Reflectance, which Nokia calls ClearBlack technology.

    The Samsung Galaxy S and Apple iPhone 4 are tied for second place.

    The best Tablets all performed a notch below the Smartphones  –  the Samsung Galaxy Tab 10.1 was the leader, with the iPad 2 in second place. The new iPad (not included below) performs better than the iPad 2 and just behind the Galaxy Tab 10.1. The other Smartphones and Tablets performed well below these top models  –

    ALL manufacturers need to pay much more attention to their display performance in high Ambient Lighting because that is frequently how they are used. The highly touted and advertised display Contrast Ratio applies only to Absolute Darkness, which makes it pretty much irrelevant for mobile devices. Note that we plan on including the Lumia 900 in one of our upcoming Smartphone Shoot-Outs.

    CR HAL is the DisplayMate Contrast Rating for High Ambient Light  –  which is based on the measured Screen Brightness and Screen Reflectance.

    Update: The core products with ClearBlack technology [April 18, 2012]

    TFT with capacitive touch AMOLED with capacitive touch
    Nokia C6-01 (November, 2010): 3.2″, 16:9 nHD (640×360 pixels), 16.7 million colours
    Nokia E7 (February, 2011): 4″, 16:9 nHD (640 x 360 pixels), 16 million colours
    Nokia 701 (September, 2011): 3.5″, 16:9 nHD (640 x 360 pixels) IPS-LCD, 16 million colours; 160° viewing angle, Corning® Gorilla® Glass Nokia 700 (September, 2011): 3.2″, 16:9 nHD (640 x 360 pixels), 16 million colours
    Nokia 603 (November, 2011): 3.5″, 16:9 nHD (640 x 360 pixels), with IPS technology, 16.7 million colours; 160° viewing angle, 1000 nits brightness Nokia Lumia 800 (November, 2011): 3.7” WVGA, 800 x 480 pixels, 16 million colours, with pinch zoom, 2.5D curved glass seamlessly integrated to unibody (Windows Phone, manufactured by Compal Electronics)
    Nokia Lumia 710 (November, 2011): 3.7” WVGA, 800 x 480 pixels, 16 million colours, with pinch zoom (Windows Phone, manufactured by Compal Electronics) Nokia Lumia 900 (April, 2012): 4.3″ WVGA, 800 x 480 pixels, 16 million colours, with pinch zoom (Windows Phone, manufactured by Compal Electronics)
    Nokia 808 PureView (May, 2012):  4″, 16:9 nHD (640 x 360 pixels), 16.7 million colours, Corning® Gorilla® Glass, 2.5 D curved glass

    UpdateClear, black and super bright [Nokia Conversations, Feb 2, 2012]

    Being able to answer emails and access entertainment while you’re out and about is one of the greatest revolutions in work and leisure of the last 100 years.

    But the whole thing’s scuppered if the sun’s shining right on your screen and reflections mean you can’t see anything. In fact, the problem’s become worse in recent years as we’ve largely switched to full screen, touch-driven displays.

    Brighter displays are one part of a solution. And so we’ve pumped up the power and moved to improved display solutions in pursuit of a few extra nits.

    But making the screen brighter and brighter has a big drawback. Big, modern screens use up a lot more power than the 1.5-inch mono display on your old Nokia 3310. There comes a point where you’d be prepared for the screen to be a little dimmer if it meant you could get a couple more hours’ use out of your phone.

    So a second strand to improving outdoor usability needed to be devised. One that focused on reducing the reflectiveness of your screen. Anti-reflective coatings were introduced. But they don’t go quite far enough.

    That’s why Nokia created ClearBlack display.

    ClearBlack display uses a sequence of polarising layers to eliminate reflections.

    You have probably tried polarising sunglasses before now and so have a rough idea of how that works. If you look at a window or the surface of some water using polarising glasses, then they become more transparent – which is why they’re especially good for fishermen. The polariser cuts out reflected light.

    Polariser layers used in display solutions are bit more sophisticated than in sunglasses. Light rays actually get “processed” many times on its way in and out of your phones´s screen.

    Nokia polarisation_01
    Download the larger image from here.

    There’s both a linear polariser and retardation layers between the surface of your phone and the display. When light hits your screen, this is what happens:

    1. It hits the linear polariser, this vertically polarises the light. (Polarising means – roughly – aligning the wave vibration in a particular direction).
    2. Then it hits the circular polariser retardation layer. This converts the light again, making it right-circularly polarised.
    3. Then it hits the screen and bounces off it, switching the rotation of the light to leftist.
    4. It goes back through the retardation layer. When this happens, the light becomes horizontally polarised.
    5. Finally, it hits the linear polariser, since the light is horizontally polarised at this point it can be blocked entirely by this optical solution.

    So why doesn’t the light from your phone’s display get blocked? Because it only goes through the second half of this journey so the light is unpolarised when it hits the final filter and goes through.

    Nokia 701 with IPS type TFT LCD ClearBlack Display vs Apple iPhone 4 IPS type TFT LCD Display comparison [PhoneArena , Oct 1, 2011]

    PhoneArena examines the 1000 nits display on the Nokia 701 via an improvised outdoor comparison with the Apple iPhone 4 and the Samsung Galaxy S II, about which you can read on: Thousand points of light: the brightest mobile display to date on the Nokia 701 compared[Oct 1, 2011]

    Nokia 701 with IPS type TFT LCD ClearBlack Display vs Nokia 700 with AMOLED ClearBlack Display (Sept 19, 2011)

    More information about this new brightness record is in The technical excellence of the new Symbian range from Nokia [Oct 1, 2011] post on this blog.

    Nokia AMOLED ClearBlack Display [vs Super LCD] Sunlight Viewable Test on the Lumia 800 [minipcpro, Nov 23, 2011]

    Nokia ClearBlack http://www.netbooknews.com The promise of sunlight viewable AMOLEDs has been around for a year now, and if you put on a foil to get rid of the glossy display you actually have a decent shot of using it outdoors. Nokia has actually done something very similar with their ClearBlack Display which is an AMOLED display with a polarized filter on top. The polarizer removes undesired reflections which increases visual contrast to provide vibrant colors and blacker blacks. This enables the ClearBlack Display to be usable in brightly lit conditions.

    Information about the Lumia 800 phone used in this comparison see in the Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011] post on this blog.

    The other phone used for comparison in this video is the HTC Mozart with its so called Super LCD by Sony Mobile Display, a technology which is quite close to the IPS LCD technology. HTC is using the same technology on its latest HTC Titan and Radar phones, as well as on a number of other phones (plus a number of additional ones since the specification HTC’s product site typically says nothing about the type of display like in the case of HTC Mozart).

    Super AMOLED Plus vs AMOLED ClearBlack Display [Videos From ZOMGitsCj.com, July 14, 2011]

    From http://www.ZOMGitsCJ.com/2011/07/15/ye-giant-samsung-galaxy-s-ii-review/ here’s a quick video comparison of the Super AMOLED Plus Display on the Samsung Galaxy S II vs the [AMOLED]Clearblack CBD display on the Nokia E7.

    Ye Giant Samsung Galaxy S II Review [ZOMGitsCJ.com, July 15, 2011]

    … To sum it up, the Super AMOLED screen on the SGS2 is pretty darn great, with great image quality, good viewing angles, good sunlight legibility and great energy efficiency. It’d be hard to fault the screen on the SGS2, and apart from Nokia’s [AMOLED] CBD screens, nothing else really comes close to it. …

    Here the “classic” ClearBlack, Nokia E7 is used for comparison. The “second generation” AMOLED ClearBlack displays of Nokia N9, Lumia 800 or Nokia 700 perform even better:

    First Impressions of the Nokia N9 [ZOMGitsCJ.com, Oct 14, 2011]

    What we liked:

    • The 3.9 Inch AMOLED ClearBlack curved display is gorgeous. I put it right up next to a Galaxy S2 (which I thought was the benchmark in mobile screen tech) and the N9 beat it in sunlight, and was almost exactly the same quality indoors (even better I’d say). Great viewing angles too.


    Other information: Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan [June 24 – Oct 27, 2011]

    this new brightness record is in The technical excellence of the new Symbian range from Nokia [Oct 1, 2011] post on this blog.

    Details from Nokia

    ClearBlack Display, a vibrant differentiator [Nokia Conversations, Nov 15, 2011]

    Smartphones have grown up in recent years, going from mainly keyboard based phones to now having the entire front being dominated by large touch screens. We’ve also gone from resistive displays that had to be pressed significantly to register a press to capacitive displays that are much more of a joy to use.

    However, we can all agree on one thing: not all displays on touch screen phones are created the same. Here in Oregon, when the sun finally shines in the summer, we constantly battle screen glare that takes a good screen makes it unreadable in bright sunlight. Other complaints include poor colors, greyish-colored blacks and scratches taking away from the touch-screen experience.

    Enter the advantages of Nokia’s ClearBlack Display. This awesome feature is proudly featured on the Nokia Lumia 710 and 800, along with the recently released Nokia E7 and C6-01, and the Nokia N9. To me, the exciting part is that the Lumia 710 and 800 are the only Windows Phone devices that feature ClearBlack Displays and this feature will be noticed every time you show your phone off to someone – they’ll notice the vibrancy of the display, whether you’re showing it off outside or inside under bright fluorescent lights, ClearBlack Display looks spectacular, every time.

    What’s the story behind the magic of the ClearBlack Display?

    What ClearBlack Display provides

    Why integrate ClearBack display in these devices?  Nokia’s engineers looked at display-related issues and wanted to provide a solution that would yield vibrant colors, blacker blacks and high contrast but which wouldn’t compromise battery life significantly. ClearBlack Display is an innovative solution that solves many of the issues that plague touch screen phone users.

    Think about the last time you tried to use your phone outside, whether it was to post something on Facebook or navigate to a nearby location. To adequately see the screen, you likely had to tilt or shield the screen to see text or a map. To get around this, phone manufacturers have tried approaches such as increasing the display brightness, which helps, but also increases power consumption, affecting battery life. Mobile phone users have also bought antiglare screen protectors in an effort to cut down on glare.

    ClearBlack Display helps solve this issue while preserving image quality and and keeping blacks as dark as possible. Also, ClearBlack Display phones create an amazing color contrastthat makes your apps, videos and images pop off the screen in a stunning manner.

    So what is ClearBlack display? [nokia, Dec 1, 2010]

    ClearBlack ensures that the blacks you see really are just that — black — which in turn enhances the contrast of the display and makes the whole screen much easier to see. Read more: http://conversations.nokia.com/2010/11/04/so-what-is-clearblack-display/

    To help explain how the display works, let’s talk about touch screens themselves. The touch screen on your phone is actually a layered pancake of different elements. The facet that makes ClearBlack Display so effective is where one of the layers, called the polarizer, is placed. The polarizer is a circular layer that is effective at removing undesired reflections. Stamping out reflections means higher visual contrast, resulting in vibrant colors and blacker blacks.

    In ClearBlack Display phones, the polarizer is placed between the window and the touch sensor. The goal of this layers is to stack the optical performance with an air-gap solution. By putting the polarizer between the touch and display, engineers can block reflection from the captive sensor grid. To envision this, tilt a traditional touch screen phone in direct sunlight…see the grid of tiny dots?  That’s the capacitive sensor grid.

    Finally, when placing the polarizer in this position, light is diffused and reflection is minimized, resulting in a clearer display where all icons and colors contrast against one another. To see an example of the difference between a ClearBlack Display device, see the image below. On the left, a Nokia C6-01 with the polarizer is in place and on the right, a prototype C6-01 without ClearBlack Displayshows glare and reflection.

    ClearBlack Display and you

    The next time you’re outdoors, either looking up a map, showing off the photos from a weekend event or otherwise reading text on your phone, having a Nokia phone with ClearBlack Display will be of huge benefit.

    You will no longer have to squint and rotate your phone to read text or see an image because of this revolutionary new display technology from Nokia’s display engineers. Also, you won’t have to reach for your charger as often because of the battery friendliness this solution provides.

    So what is ClearBlack display? [Nokia Conversations, Nov 4, 2010]

    Nokia displays have never looked better

    imageIn the past, phones were largely measured and compared by a few factors: ease of use, signal strength and the quality of the calls. However, over the years, phones have become smarter and do more, and there are now other components on the phone that are starting to be used to measure their quality. Many of us would probably put the display towards the top of the list. The display’s quality, its brightness, the viewing angle, the ability to be read in all lighting conditions, are all important. So it’s no surprise that one of the big talking points for the new devices launched at Nokia World 2010 was a new technology known as ClearBlack display.

    ClearBlack display isn’t a completely new type of display technology like AMOLED. It’s actually a method to reduce reflections on the screen and improve visual image quality, especially outdoors. ClearBlack ensures that the blacks you see really are just that – black – which in turn enhances the contrast of the display and makes the whole screen much easier to see. This will be especially useful for apps like Ovi Maps, which are likely to be used outside. Also, sharing pictures or other items on-screen with others will be a lot easier due to the technology that enables excellent viewing angles.

    The effect of the ClearBlack display technology is similar to that produced by a pair of polarising sunglasses. If you look at a body of water on a sunny day without a pair of polarising glasses, it’s really hard to see anything below the surface, but with the glasses on, the reflections are eliminated and you can see underneath the surface. In the same way, without ClearBlack display, you see the reflections on the phone’s screen, but with it you see the image on the screen. However, unlike sunglasses, ClearBlack display improves the vividness of the colors: in fact, because the contrast is higher, they’ll seem more vivid.

    Another useful feature of this technology is also that the viewing angle of the device’s display is improved, so sharing pictures or other items on-screen will be a lot easier.

    Here’s a picture of the Nokia C6-01 with ClearBlack display, alongside an early prototype of the same device without it:

    Effectively, with ClearBlack display your device is able to provide a high quality image in any type of situation, indoors, outdoors, low-light and bright-light. ClearBlack display adjusts the brightness automatically to optimum level depending on the conditions you are in.

    Another advantage is that by improving the image quality, and reducing the need to turn up the brightness, you also reduce the energy needed to power the display, and hence reduce the battery drain compared to regular technology, and so your mobile device will last longer between charges. Of the new Symbian^3 phones, the Nokia C6-01, and the Nokia E7 both have the very latest ClearBlack display technology.

    Nokia E7 [Nokia Conversations, Nov 23, 2010]

    The forthcoming Nokia E7 is set to be the new communicator. It’s powered by the new Symbian OS, offers three homescreens and a QWERTY keyboard for super-fast typing. All cased within an anodised aluminium shell and real glass display.

    There’s a lot packed into this device. For starters there’s the 4 inch AMOLED capacitive touchscreen with Clear Black Display technology, which moves over to reveal the 4-row QWERTY keyboard. This makes it perfect for business use, and having Mail for Exchange, Quickoffice dynamic premium, F-Secure anti-theft for mobile and Adobe PDF reader preloaded means you’re able to make the Nokia E7 your own little portable office.

    With 16GB of built-in storage and USB On-The-Go, you’ll be able to take as many HD videos as you like using the 8-megapixel camera, edit them using the preloaded video-editing software and watch them back later by plugging the Nokia E7 directly into your TV using the HDMI-out on the phone.

    The Nokia E7 also comes with all the usual Ovi services, such as free navigation for life with Ovi Maps, Ovi Store for downloading apps or games and Ovi Music for downloading all your favourite bands.

    Nokia Lumia 800 – light fantastic [Nokia Conversations, Oct 26, 2011]

    … This is an amazing phone to hold in your hand. The polycarbonate body is all subtle curves topped with a bright AMOLED ClearBlack display [Nokia 700 also uses AMOLED, ClearBlack technology as well as Nokia N9 although in specifications AMOLED is only indicated and only the Australian N9 launch press release mentiones it] with toughened glass stretching to the sides of the phone. …

    Nokia 603 is Belle-issimo! [Nokia Conversations, Oct 13, 2011]

    … With a 3.5-inch ClearBlack display [the same TFT-LCD ClearBlack display with IPS technology as in the Nokia 701 and in the Lumia 710] under toughened glass to make sure your screen is visible even in bright sunlight, the Nokia 603 is versatile under any circumstances. The screen offers nHD resolution (640 x 360 pixels) and 16 million colours.  …

    The Nokia 701 screen outshines the rest [Nokia Conversations, Sept 28, 2011]


    You don’t get to make the brightest touchscreen on the planet without being pretty, er, bright. So I pressed for an interview with Peter Nisula, head of the display and touch development team [more precisely: Senior Manager Display & Touch, Windows Phone Product Engineering at Nokia (since June 2011)] and Osku Sahlsten as Nokia 701 Display and Touch Project Manager [more precisely: Managing display development teams in Nokia. Responsibilities in display development, conceptual work and in technology projects.], to find out how Nokia managed to leave the rest of the world’s phones in the shade.

    Nokia Conversations.
    Creating a phone with the worlds brightest screen is great, but why do it?

    Peter Nisula.
    In honesty, there’s two answers to this question. The first answer is, well, why not? We’ve got the technology to do it. The second answer is that having a screen that’s super-bright means that when used outdoors, it’s even easier to see what’s displayed on the screen if it’s lit really, really well.

    The IPS type LCD with ClearBlack technology makes the bright parts of the display bright and the dark bits, especially the black colours, dark. This combination gives a really clear display for the user.

    Doesn’t a super-bright display drain the battery of the phone quicker?

    There is no significant impact on the battery life. We have performed studies in order to determine how people will use their phones on a daily basis. How long they spend on gaming, listening to music or even the simplest of tasks such as just standing at a bus stop typing a text message. With the information from studies we are able to decide the optimized settings for phone. All these things are considered when we make a phone.

    Although the screen of the Nokia 701 is the brightest screen on a smartphone, it’s not always cranked up to the highest level of luminance. As with most Nokia smartphones, there’s a built in ALS (ambient light sensor) that senses the light in the environment and adjusts the screen accordingly. If it’s dark, the phone turns down the screen brightness and the opposite happens if you’re in a really bright place.

    How bright is this exactly?

    The brightness – or luminance – is measured in what’s called nitsand the Nokia 701 screen has 1000 of them.

    1000 nits huh? So, what does that mean? In real-life terms?

    Well, think of it this way. 1000 nits is equivalent 3145 lux. Sunlight on an average day ranges from 32,000 to 100,000 lux, TV studios are lit at about 1000 lux and moonlight measures at 1 lux. So, it’s clearly not as bright as daylight but much brighter than moonlight. However it’s three times brighter than a TV studiomaking it very bright.

    Oh, and the max brightness of the Nokia 701 is more than double higher than the iPad, if that’s a good example?

    Is this really the brightest smartphone screen to date? What do other phones measure up to?

    We work with the major display manufacturers in the world and we know competition around, so we know the situation really well. We can bravely say this is the most brightest smartphone screen in the world.

    Are there plans to introduce IPS type LCD screens to every Nokia smartphone?

    IPS type LCD as a technology is giving certain advantages without doubts, but we need to see what technologies will be introduced to Nokia smartphones in the future. Of course, we’d love to have IPS type LCDs on all future Nokia smartphones. But we don’t know if that’s going to happen. We hope it will.

    If you’re still confused about some of the terminology used – and to be honest, it baffles us slightly, too – we’ve written a separate piece that explains all when it comes to nits and lux.

    Would you like a smartphone with the worlds brightest screen? Let us know your thoughts, in the comments below.

    Image credit: chadmiller

    Best practice industrial and user experience design – Nokia and Microsoft

    Major updates: Marko Ahtisaari: smartphone evolution is only just beginning [The Guardian, Jan 31, 2012]

    “There’s a point of view about design that all innovation in the interaction with the phone has been done,” Ahtisaari says. “Nothing could be further from the truth. The phase we’re in now is like the 1880s in the car industry. Back then, cars had tillers – you would steer them like boats, with a wheel at the back. It took 15 years to settle on the steering wheel at the front controlling the front wheels. And we’re in the middle of that part of the evolution of interaction.”

    “Look at iOS. Multiple pages of apps, and folder, with a physical home key. It’s very elegant; it was a great innovation five years ago. But the core interaction hasn’t evolved much. It’s simple but constant. It’s like a house where you know that you can always get to the kitchen from the living room – but you have to go through the front door.”He adds quickly, “OK, so there’s been some changes. Now you can get there if you skip on one leg” – referring to the double tap’ introduced by Apple in iOS 4 for fast switching between apps via a “drawer” at the bottom of the screen. “The other model, of Android and Symbian, is multiple, personalisable home screens with widgets. There’s some fragmentation in button layouts where different devices have them in different ways. The hope is that having personalisable screens is so organic that you end up using it via the home screen.”
    In the past year we have seen a different way to do it – Live Tiles [as used in Microsoft’s Windows Phone interface] – they’re abstractions of data, a panoramic view of your data. It’s a different approach – ‘glanceability’, such as in the People Hub.” He explains that “our goal in the studio is to design so that people can have their head up again. Touchscreen designs are often immersive; we’ll often see couples in a restaurant pinching and zooming, but not interacting with each other. And there’s a trend of having smaller and smaller targets on screen so you have to get closer and closer. If we can make the interfaces more direct, so you can have your head up again – this is something that, while it would never come up in a focus group, is deeply appreciated by people, because the most important things are happening not only in the vessel of your phone, but also with the people and the environment around you.”

    That element of “glance-and-go” is one that has been emphasised by Microsoft, and now Nokia too.

    His theme is that we shouldn’t think that iOS or Android (or Symbian) has ended user-interface evolution. The sun’s just coming up on that. “I think there will be more diversity in user interfaces rather than less. In automotive, you need to have some standardisation for safety reasons – you can’t have wheels in some and tillers in others. So you want a standard, or standards.” That doesn’t apply in phones: “Here, they will be more diversity in user interface because you can design more ways to use a phone. Some people would say that the iPhone is the new generic form. My point is more about competitive diversity. What’s really important is that this isn’t styling.” He becomes emphatic. “This aesthetic come from the way that we build the product.”

    [More on that: Nokia to enter design pattern competition for 2011 smartphones with MeeGo [Dec 9, 2010]]

    Nokia appoints Marko Ahtisaari to Nokia Leadership Team [Jan 26, 2012]

    Nokia today announced that Marko Ahtisaari has been appointed Executive Vice President, Design, and a member of the Nokia Leadership Team, effective February 1, 2012. He reports directly to President and CEO Stephen Elop.

    Ahtisaari will continue to lead the Nokia design team, responsible for the industrial design and user experience design of all Nokia products. He has led the team since 2009 during which time Nokia Design has created critically acclaimed products such as the Nokia N9, the Nokia Lumia 800 and the Nokia Lumia 900.

    Previously, Ahtisaari was an entrepreneur, as CEO and co-founder of Dopplr, a social network for international travelers, and Head of Brand and Design at Blyk, an advertising-funded mobile network. Prior to this he was Director of Design Strategy at Nokia, and held roles in corporate strategy and venturing. Ahtisaari was also a Fellow of the Faculty and lecturer at the Graduate School of Arts and Science at Columbia University, and a composer and professional musician. He serves on the Board of Directors of Artek and WITNESS.

    “One of the key differentiators of Nokia is the elegant and head-turning design of our products,” said Stephen Elop, president and CEO of Nokia. “As we have charted our new course, Marko Ahtisaari has ensured that we elevate the importance of distinctive design, which is evident in the industry’s response to our award-winning Lumia and Asha products. By appointing Marko to the Nokia Leadership Team, we believe his influence will ensure that design leadership becomes part of everything we make and also everything we do.”

    End of major updates

    A week ago (Dec. 9) Nokia elevated to the company level the design and innovation synergy with Microsoft which is promising to change consumer IT for the years ahead. In fact the change could be far more spectacular than the previous one by Apple in the last decade or so. Windows Phone 7 is just the beginning as design unification throughout Microsoft has been started two years ago. Considering that Windows Phone 7 won the equivalent of an Oscar by the professional designer community just a few months ago (unfortunately a little known fact), and that Nokia got a very high acclaim for its N9 and Lumia 800 industrial designs (both from the professional designers and the consumer audience), such a synergy could indeed deliver spectular results in the future (as Nokia is also going to enter the Windows 8 tablet business). Below you will find all the current information about the best industrial and user experience design practices of both companies.

    An unlikely meeting of minds [“Design & Innovation” page of “About Nokia”/”Our Company”, Dec 9, 2011]

    When Nokia and Microsoft designed the Nokia Lumia 800, there was no clash of cultures – more a shared vision based on purity and simplicity.

    Sometimes pairing two unlikely things produces unexpected results. When Nokia and Microsoft began designing their first phone together, they were surprised to discover they had much in common. From its light form and smooth body to its uncluttered interface, the Nokia Lumia 800 embodies a shared belief in keeping things simple and pushing the boundaries of conventional design.

    Two halves of one mind

    In order of appearance: Axel Meyer, Head of Industrial Design – Nokia (N9 & Lumia 800); Anton Fahlgren, Principal Industrial Designer – Nokia (N9 & Lumia 800); Nicolás Lylyk, Senior Industrial Design Specialist – Nokia (N9 & Lumia 800); Mika Nenonen, Senior Industrial Design Specialist – Nokia (N9 & Lumia 800); Jeff Fong, Principal User Experience Design Lead, Microsoft; Amy Alberts, Senior Design Researcher Lead, Microsoft; Michael Smuga, Studio Manager, Microsoft.

    The Metro Design Language, the inspiration (Part 1) [Jeff Fong on Windows Phone Design Day, Summer 2010]

    Jeff Fong, the Design lead for Windows Phone kicks-off Windows Phone design day with his overview of Metro.

    The Metro Design Language, the inspiration (Part 2) [Jeff Fong on Windows Phone Design Day, Summer 2010]

    Original video (for both YouTube ones embedded here) from: http://channel9.msdn.com/Blogs/Jaime+Rodriguez/Windows-Phone-Design-Days-Metro

    If interested in other subjects as well see:
    Windows Phone Design Day Recordings [Aug 13, 2010]

    Nokia Lumia 800. The designer’s story. (From Anton-Olof Fahlgren) [Oct 25, 2011]

    An insider’s view on the design principles for the new Nokia Lumia 800 with Anton-Olof Fahlgren, the Principal Industrial Designer in Axel Meyer’s team.

    Nokia World 2011 Panel Discussion: Designing smarter phones [Nov 8, 2011]

    Panel Discussion at Nokia World 2011: http://events.nokia.com/nokiaworld/ titled “Designing smarter phones” with Marko Ahtisaari from Nokia and Albert Shum from Microsoft

    See the detailed elaboration of that (with a lot of included text) in a separate post on this blog: Designing smarter phones–Marko Ahtisaari (Nokia) and Albert Shum (Microsoft) [Nov 23, 2011]

    Steve Kaneko – Microsoft design unification [TheVerge , Dec 15, 2011]

    Joshua Topolsky and Steve Kaneko discuss the unification of Microsoft design among several product families. WATCH THE FULL INTERVIEW AT THE VERY END OF THIS POST WITH A BRIEF ARTICLE FROM THE VERGE AS WELL.

    [2:09] … It was about two years ago that I recall an event where we, as some of design directors in charge of different divisions, … we called it LTE, leadership teams, went offsite for a day and a half, and we have actually stepped back for the first time, put up all the work using screenshots, hard copies, not visual shots, and we filled the wall twenty feet long, top and bottom, and tried to parse … let’s call it information work for consumer. Really took a look from server and tools all the way with what’s going on, in some cases what’s happening at MSR with Windows, Xbox at the time, Zune, and start to look for commonality amongst all this. And you know we saw an awful lot of it. We were very disappointed what we were seeing as well.  … [2:55]

    [a summary of the is from The Verge brief article:] He says that “as designers, we knew way before we actually executed that we did have a mixed message to consumers,” and that the Microsoft brand was fragmented because of an inconsistent design language. Now, he says that Microsoft’s design community feels more confident, and that “we’re not looking over our shoulders as much as we used to.” (Presumably because designers may have been wary of skeptical Microsoft executives.)

    Technology Preview: Windows Phone and Kinect for XBox 360 [Broll by Microsoft, Feb 13, 2011]

    A technology preview from Microsoft Games Studios showing the connection of Windows Phone 7 and Kinect for XBox 360

    Xbox already got a new Metro style user experience this month (BTW Steve Kaneko was User Experience Director of the Entertainment and Devices Division till summer of 2011): The Future of Living Room Entertainment [Broll by Microsoft, Dec 6, 2011]

    Footage of the new features and services available in the Dec. 6 update for Xbox 360, including voice recognition, Bing integration, new dashboard interface, TV & movie apps and more.

    See the detailed elaboration of that (with a lot of included text) in a separate post on this blog: The future of TV via a new Metro-styled Xbox 360 dashboard plus a plethora of new content partners [Dec 7, 2011]

    And finally (also most importantly) the upcoming Windows 8 is showing great design unification as well:

    Microsoft’s Windows 8 Comes Alive with Fast and Fluid New UI [WindowsVideos, Sept 13, 2011]

    Julie Larson-Green, Corporate Vice President Windows Experience at Microsoft, unveiled a fast and fluid new user interface for the upcoming Windows 8 at the company’s Build conference earlier today in Anaheim. Larson-Green previewed the new “Metro style” UI including the Start screen.

    Windows 8 Metro Style Communications Apps [windowslive, Sept 13, 2011]

    Get the first look at the Metro style communications apps in Windows 8, including Photos, Mail, People, Calendar, and Messaging.

    IDSA Unveils Best in Shows at IDEA Ceremony [IDSA press release, Sept 24, 2011]


    Bespoke, Boeing and Microsoft Capture Top Honors for Design Excellence

    On Sept. 17, the Industrial Designers Society of America (IDSA) unveiled the Best in Shows for the 2011 International Design Excellence Awards® (IDEA) at its annual international conference in New Orleans. Bespoke Fairings, Boeing Dreamliner 787 and Windows Phone 7 each claimed a Best in Shownod.

    Designed by Scott Summit and Chris Campbell of Bespoke Innovations, Bespoke Fairings is an assembly of up to 30 manufactured pieces that restores symmetry and natural contours to an amputee’s body. The process starts with a 3-D scan of the surviving leg. With input from the amputee, the parts are customized from an assortment of colors, materials and finish options. Once applied to existing prosthetic limbs, the fairing communicates the users’ sense of style and taste, allowing them to connect with the artificial limb in a personal and emotional way.

    Designed by The Boeing Co. design team and Teague’s design team, the Boeing 787 Dreamliner features an expansive inner architecture as well as dynamic LED lighting that replicates day-to-night light patterns, dimmable windows 65 percent larger than other airplanes and larger stow bins. It has been one of the most successful commercial airplane launches with more than 800 orders valued at $164 billion.

    Designed by Microsoft’s Windows phone design team, the Windows Phone 7 brings a new experience to the smartphone market, one that connects with end users and makes the phone a recognizable brand that users take interest in. The designers sought a better user experience, one that revolves around who the users are rather than what they do.

    “While vastly different products, all three of this year’s Best in Show designs excelled in improving the human experience with a technology product,” said IDSA’s CEO Clive Roux. “The Windows 7 Phone improves on the iPhone interface; the Boeing 787 improves the experience of flying through a combination of larger windows, improved cabin pressure stability and careful attention to lighting to ease transitions between time zones. The Bespoke Fairing speaks for itself. It humanizes and adds sensitivity to a prosthetic unlike any I’ve seen before.”

    “The three Best in Shows demonstrated that great design begins and ends with a deep understanding of people’s innermost needs and desires with a responsibility to society,” said Smart Design’s CEO Davin Stowell. “When designers are successful at this, it creates tremendous economic value and makes life and the world a better place.”

    In addition to winning a Best in Show, Windows Phone 7 took home the People’s Choice Award. The Hydropack Self-Hydrating Drink Pouch received the Curator’s Choice Award, which was given by The Henry Ford.

    Put people first with Windows Phone 7.5 [windowsphone , Aug 29, 2011]

    Windows Phone 7.5 makes it easier to connect and share with the people who matter most. Check out the People Hub, Groups and Threads. With Facebook, LinkedIn, and Twitter built in to your smartphone, Windows Phone the next release of Windows Phone delivers truly modern communications.

    Joe Belfiore shows off Windows Phone Mango [May 23, 2011]

    Joe Belfiore, corporate vice president of Windows Phone responsible for product definition & design, shows off some of the new features coming to Windows Phone Mango.

    The Industrial Designers Society of America Reveals Hottest Designs [IDSA press release, June 30, 2011]:

    [the press release text comes after the Windows Phone awards inserted here from elsewhere]

    Gold in the Interactive Product Experience category

    Windows Phone 7

    The Windows Phone 7 was built around the idea that the end user is king. The design team began by defining and understanding the people who would use this phone. It was convinced that there could be a better user experience for a phone, one that revolves more around who the users arerather than what they do. The Windows Phone 7 lets users quickly get in, get out and back to their lives.

    “The innovation here is the fluidity of experience and focus on the data, without using tradition user interface conventions of windows and frames.  Data becomes the visual elements and controls. Simple gestures and transitions guide the user deeper into content. A truly elegant and unique experience.”  – Isabel Ancona, User Experience Consultant

    Credit: Windows Phone Design Team

    Silver in the Research category

    Windows Phone 7

    One of the core approaches in the development of the Windows Phone 7 was to evaluate the product at all stages of development. From concept to code, the design team measured the efficacy of the designs and users’ emotional response to them. Using a traditional scorecard approach, the results helped generate new designs for future milestones and kept the team grounded around designs that were resonating with users.

    Credits: Rive Citron, Donna Flynn, Tracy Lovejoy, Amy Alberts, Steve Herbst, CMG Research of Microsoft

    Bronze in the Design Strategy category

    Windows Phone 7

    The design goals for the Windows Phone 7 were to bring a radically new experience to the smartphone market, one that connects with end users, and to make the phone a recognizable brand that users are interested in. The designers sought a better user experience, one that revolves around who the users are rather than what they do.

    Credits: Jeff Fong, Bill Flora, Jae Pum Park, Jeff Arnold, Greg Melander, Joe Belfiore, Ryan Bickel, Alfred Astort, Kat Holmes, Albert Shum, Mike Guss, Mark Gibson, Lori Kratzer of Microsoft

    [here is the press release text]
    The Industrial Designers Society of America (IDSA) unveiled the winners of the 2011 International Design Excellence Awards (IDEA®) program—a celebration of design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts. This year the competition received a record amount of entries breaking the 2,000 mark since it began 31 years ago. Out of 524 finalists, 27 were honored with the Gold Award, while 68 received the Silver Award and 96 won the Bronze Award.

    The top corporate winners were Samsung of South Korea and Microsoft claiming sevenawards and Belkin and GE Healthcare claiming three.

    “The IDEA program is considered by many as the ‘Oscars’ of design competitions because the judging process is rigorous and judged by the experts in their field,” said IDSA’s CEO Clive Roux. “This year our Best in Show award reveals another powerful story about the growing link between design and responsibility.”

    “The rigor of selecting the best of over 2,000 entries culminated in three days of intense dialogue and debate that was stimulating and rewarding for the 20 expert jurors—we are proud of the work we have chosen to represent the best from our profession,” said IDEA’s Jury Chair Davin Stowell, founder and CEO of Smart Design.

    The 2011 IDEA jury, made up of 20 international design experts coming from design consultancies, corporations and universities, spent weeks previewing entries online and two-and-a-half days of face-to-face evaluation and debate at The Henry Ford. Judging criteria focused on eight areas of industrial design excellence: innovation; benefit to the user; benefit to society; benefit to the client; visual appeal and appropriate aesthetics; usability, emotional factors and unmet needs for the design research category; and internal factors, methods, strategic value and implementation for the design strategy category.

    The awards were chosen from the following industry and design categories: commercial and industrial products, communication tools, computer equipment, design strategy, entertainment, environments, home living, interactive product experiences, leisure and recreation, medical and scientific products, office and productivity, packaging and graphics, personal accessories, research, service design, student designs and transportation. Entries came from 39 countries, including Argentina, Australia, Austria, Belgium, Brazil, Botswana, Canada, Chile, China, Denmark, Finland, France, Germany, India, Ireland, Iran, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Saudi Arabia, Singapore, United Kingdom and the United States.

    For detailed descriptions, photos and contact information on this year’s IDEA winners, visit http://www.idsa.org/idea-2011-gallery.

    About IDEA

    Started in 1980 by IDSA, the International Design Excellence Awards program (IDEA®) fosters business and public understanding about the impact of design excellence on the quality of life and the economy. The IDEA program is considered one of the most preeminent design competitions in the nation with its scope and influence reaching far beyond U.S. boundaries.

    About IDSA

    Founded in 1965, the Industrial Designers Society of America (IDSA) is one of the world’s oldest, largest, member-driven societies for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA produces the renowned International Design Excellence Award® (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA’s charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education. The organization has more than 3,000 members in 27 chapters in the U.S. and internationally. For more information, visit http://www.idsa.org.

    Note about the other 4 Microsoft IDEA 2011 awards: Microsoft Arc Touch Mouse got the Gold in the Computer Equipment category, Technology Heirlooms got the Silver in the Research category as well, and although no longer with Microsoft, the design work around KIN was recognized as well:  KIN Packaging and Quick Start Guide Graphics got the Silver in the Packaging category and KIN One the Bronze in the Communication category.

    Additional information

    Nokia N9: the designer’s story (interview with the Nokia N9′s lead designer, Anton Fahlgren) [Conversations by Nokia, June 22, 2011]

    I love sitting down with Nokia’s designers. There’s not one square millimetre of each phone that doesn’t get refined and revised a hundred times. They always have a mind-blowing story to tell about each aspect of the design. It’s never, “We chose blue cause that would be cool”; it’s always like, “We chose cyan, not blue, because the design is pure, so colours need to be pure, and…” at which point, my head explodes. I sat down with the Nokia N9′s lead designer, Anton Fahlgren, for a chat about his epic two-year project…

    How did the Nokia N9 begin?

    I headed up a team in Copenhagen during the summer of 2009, and that’s where it began. The brief was to evolve the story from the previous Nokia Nseries/Eseries devices, and define it moving forward. We chose to work with an Nseries product as it was interesting times at Nokia – things were bumpy in the high-end market. Extreme numbers on a spec sheet was not the way to win. We knew we needed innovation at every level.

    I’ve had the option to do this before, but those occasions didn’t feel so very exciting: here we had a blank canvas. I wanted to define what high-end means today and take a more software-driven approach, and show people it’s not just the hardware that makes a great phone: it’s the UI and platform and how it all works together.

    Did you know you’d be creating for something other than Symbian?

    The MeeGo stuff had started bubbling, but we hadn’t seen it. We tried to simplify and distil the existing story, because there was a lot of good in the work that was done. That was the starting point – no compromises. We tried different styles; we did a range of devices like slide-and-tilt; we did a couple different sizes, but they were all based on the same design family. But the one that made it to the market was the Nokia N9.

    What makes the Nokia N9 unique?

    Above all, it’s the continuity that you feel from the shape of the glass continuing to the side profile. It just feels right. The basic concept is that seamless continuity of the form, and I think it was something we refined with the UI. It’s just something nice about interacting with a device that has a gentle curvature. Once you have something that’s more continuous in your hand, it’s just more pleasant to interact with it, all the way to the edges. Try to swipe stuff on other phones, and you’ll soon see that the edges will bother you.

    When you see it in three dimensions, there’s not a single straight surface on the product. It’s actually really difficult to model in CAD. It’s almost like a pillow. In concept, a pillow is a simple form. It’s not hard to understand. But if you have to build those surfaces on a computer, you’ll realize how complicated they are. So the concept is simple, but as a piece of geometry, it’s quite elaborate.

    No buttons! Just swipe!

    Once you’ve got a flavour of life without buttons, it’s hard to go back. I find myself with other devices trying to swipe, but I can’t. Phones with keys feel old now, in some respects.

    What’s so cool about a uni-body design?

    No designer likes split lines. Split lines mean imperfection, parts and colours that may not match perfectly. It feels bad. It’s noise. You don’t want that. At the same time, most designers like metals. The Nokia N9 has many antennas, and that meant we knew we could never do a metal device. If you use plastic, the antennas would work better. But that leads to other challenges. Consumers may perceive plastic as of lower value than metal. But plastic is transparent to radio waves, metal is not.

    The one piece polycarbonate plastic allows for really great antennas but it also feels expensive in the hand. You need great performance from your antennas, of course, for fast download speeds and quick connections with satellites. So it’s all about a good user experience from that point of view. The challenge was that when creating something that feels like high-end quality design with plastic, the material alone won’t carry that story.

    It’s great to see another smartphone with colour, not just a “black rectangle”.

    We started off looking at a plastic bar without paint, it gives us a chance to almost think in any colour we would like – eventually, it came back to essentially the basic colours. Cyan, magenta, black.

    Plastic is all about offering colours. So we really wanted colours where people could express themselves. Brown and grey is almost an excuse for a colour with plastic. If you’re going to offer a colour, offer a real colour.

    Last question, how would you like consumers to feel when they first pick up a Nokia N9?

    That’s a good question. What’s important for us is that if this becomes a hardware story, we’ve failed. It needs to be in context with the UI. I hope the first point of delight will be about the interface, the button-less navigation. I hope it’s not only about the hardware design. The idea was to create a canvas for the UI and the user to shine. When you watch TV, you don’t want a frame, you just want the content.

    Here’s Nokia’s Marko Ahtisaari, SVP Design and User Experience, announcing the Nokia N9 and talking about the design.

    The Nokia N9 Announcement by Marko Ahtisaari at Nokia Connection 2011 [NokiaConversations, June 22, 2011]

    In this video, Marko Ahtisaari, Nokia’s SVP of Design (responsible for user experience and industrial design), announces Nokia N9 http://nokia.ly/iGrtvJ. It only takes a swipe to get to what you want with the Nokia N9, and it all floats beautifully on the large, curved display. Stay in touch with people, news and events. And browse the web. Quickly. Get around with free maps and navigation. And take great pictures with the 8MP camera. The Nokia N9 makes it all smooth, effortless and gorgeously stylish. Learn more about the new Nokia N9, visit: http://nokia.ly/jUnOCP Nokia Connection 2011 is an annual event held in conjunction with CommunicAsia 2011. The event is an exciting platform for Nokia to showcase the latest and newest devices and services to customers, operators, media and analysts from the region: http://bit.ly/NokiaCnxn

    Axel Meyer introducing Nokia N9 [Sept 25, 2011]

    Axel Meyer is the Head of Industrial Design at Nokia and tells us in this video why he loves the N9.

    Inside design – The Nokia N9 [Nokia N-Series post, July 7, 2011] it is not available at the Nokia Connects anymore (but you could see a copy on Dion Guillaume’s blog started April 15, 2011 or on the Symbian Freak)

    The Nokia N9 is the world’s hottest new smartphone. And so, to find out where this beautiful creation came from, we caught up with Axel Meyer – Head of Industrial Design at Nokia. Axel has the enviable task of managing one of the world’s leading design teams – Anton Fahlgren, Nicolás Lylyk, Mika Nenonen and Tiina Aarras (Colours & Materials) – on the daily task of producing the ultimate smartphone.

    Hi Axel. When setting out to design the Nokia N9 what did the team have in mind?

    We really wanted to design a product that would be more natural when people communicated, simplifying the way they touch and navigate
    through the phone. But designing to make things simple can be and is complicated.

    We started by designing inside-out. The inside of the phone is like the architecture of a building – it’s the stability and core. For example, decisions have to be made about the number of antennae used, where each individual component sits and how the body fits seamlessly around them.

    For us, Nokia N9 had to be the balance of making something that not only looked beautiful, but was executed perfectly at every stage.

    There’s been a lot of attention given to the unibody design of Nokia N9. Can you give us more insight into the inspiration for this approach?

    Sure… The magic of a material like plastic is that it’s extremely connectivity-friendly, so we started to explore the possibilities of that. We focused on engineering this material in an unbelievable way.

    The polycarbonate body of the N9 is injection-moulded, but all of the openings are machined. This allows the curved-glass screen to sit perfectly
    flush in the body. There is no edge. And that gives the seamless swipe interaction we wanted to achieve. It needed to be an unobtrusive
    experience without buttons or complicated gestures.

    And the beauty of the product is clearly a chief reason for this design too?

    Absolutely. My team found a way of evolving what had gone before into developing something pure. Nokia N9 is a design that is fluid and organic. We wanted to make it look like a pillow – soft and inviting. You want to hold it. It’s natural for it to sit in your palm and for you to swipe.

    And we didn’t want to follow trends in design either. We wanted to make something that could be timeless by not relying on a button for this or
    an opening for that. And I think we’ve achieved it – its purity will be its longevity.

    Nokia N9 will be launched in 3 cool colours. What inspired those choices?

    Colour has always been important to the Nokia brand. Black, Cyan and Magenta were chosen as colours that are already familiar to people in their
    everyday lives. They are the colours from your printer and other places in your world.

    And we wanted colours that would last. We coloured the raw material so it’s inherent to the plastic. This way, if it scratches, it’s still the same colour. Again, this adds to the purity at the heart of the N9’s design.

    Swipe is such a natural gesture – do you think it can be improved upon and will it set the bar for smartphone interaction?

    Definitely to both! Swipe is a natural movement, but we always believe we can go better. There are things we can always try. Our technologists and
    developers are continually innovating and that influences our future designs. We have to find new ways of bringing them together, so I definitely think we can improve upon Nokia N9.

    And swipe is just the beginning of finding a new way to interact. It will inform what we see in other models and designs going forward, but will no
    doubt improve further. Think about it like this – we are a baby that has just learnt to crawl, and we’ve still got to learn to walk before we can run.
    Getting back to basics can be the best way to move forwards.

    I can’t lie – my favourite is the seamless glass and body design. It feels so smooth to the touch, and makes everything else work. I also love the
    Multitasking screen where you can see your open apps and windows. For me, these are like memories that trigger the future… you’re moving forwards even when you swipe ‘backawards’. And the camera is amazing. We haven’t given it the biggest megapixels, but we have made the
    world’s best smartphone camera sensor. With wide-angled Carl Zeiss optics, the picture quality is superb.

    Finally, if you had to choose one Nokia N9, which colour would you choose?

    Ahhh, that’s tough question. It was cyan, but now it’s magenta. I love this colour. But let’s see next month, it will probably change again!

    Thanks to Axel and the Industrial Design team for their time, and for creating such a beauty in the Nokia N9. If it’s anything to go by, we’d say the future is looking very exciting.

    His biography on press.nokia.com [Feb 25, 2011]

    Name: Axel Meyer
    Title: Head of Design for Explore, Nseries
    Nokia Design Studio: Espoo, Finland
    Lives: Helsinki
    Nationality: Argentine
    Age: 40

    What attracted you to design?

    I always wanted to be an archaeologist and investigate things from the past civilizations. When I was young, my father-in-law was designing a car and then realized that by designing products I could be the archaeologist of the future. I thought this was really beautiful.

    What is your background?

    I graduated as a product designer from Universidad de Buenos Aires, Argentina, then started a small studio studio with two friends. In those times we didn’t have much of a design culture in Argentina and we were doing it all, so I got experience in designing packaging, products, user experience, visual communications and so on. I started very early with a holistic approach to understanding products. In innovation design you need a multidisciplinary approach so you can make one plus one equal to three and create that “wow” unique factor.

    How much of your design aesthetic stems from your own culture or experiences? How does your background come through in your design ideas?

    My experiences have made me a broad thinking person and given me the drive to push forward my design vision and strategy to the next phase where we can implement and execute the solution. And along the way I work to have communications so that the story reaches the people. But before all of that, I think that we as designers need to explore and observe constantly. As I design, it cannot be based only on my ideas or experiences. I am always scrutinizing everyday situations, and at Nokia we have many people and partners around the globe feeding us with lots of input and inspiration so that we can translate everyday needs and desires and ideas into practical and beautiful solutions.

    What is it like to work in such a dynamic industry and what are the challenges you currently face as a designer?

    I think it is super nice and entertaining to work in such a dynamic industry. The pace can be incredibly hectic, but it is so interesting to design for humanity which is constantly evolving. We are always looking for new ways to simplify design so that it is understandable to all and at the same time delivering solutions that make people feel superhuman. It is almost like being an alchemist. We are constantly pushing our own boundaries. The challenge is that you are designing for people, but you never know how well you are doing until you see people living a better and more interesting life, having a more natural dialog with their communities.

    Where do you look for inspiration?

    I look for inspiration everywhere, but specially in the everyday little moments of life. How do we wake up? How do we go to sleep? The whole idea that the moment you leave the home, you can have your whole life with you and be connected to your friends and family no matter wherever you are. You almost wonder if at some point in the near future we will need physical addresses anymore.

    How would you describe your design aesthetic?

    For me design is more about an approach rather than an aesthetic. I see design as how can I solve a problem and deliver to people something that is relevant to their life; and if it can simplify things. I am trying to make not so much the object, but the experience. And I think that from an aesthetic perceptive simplicity is the way to amplify that. To overload it is to lose the focus. I also think of the design as a whole. But most of all it definitely has a social aspect because at the end of the day it is all about people, and we design for people.

    How would you define good design?

    Good design is relevant and solves a moment in peoples’ lives. Good design brings something new to people so they can amplify their experiences, and it is something that brings them happiness. In some cases, it is practical and in others it is about the emotional experience. But I think that truly good design elevates the emotional rather than the rational side of things. I also think that good design should be simple and easy, and fast and nice, and ubiquitous. At the end of the day, good design should be judged by the people for whom it is relevant. For me, good design mostly means that moves peolple emotionally or it contributes to a real improvement in their lives.

    What do you think people look for in design of mobile devices today?

    I think that people are looking for a new platform on which they can start to communicate with one another within their communities. This is why I always try to design new, human ways for communicating and sharing. I think that the solutions we offer should make people feel superhuman. There should be some familiarity in those interactions, but it should be faster and nicer and at the same time more natural.

    How is the internet changing or influencing what and how you design?

    The internet is a platform for how we communicate. We don’t think about it anymore when we are on the web, but we are constantly sharing and connected. Also with the internet, the way you manage your spaces is different. You can define those areas where you want to be seen and heard, or more private. We live connected to the web. Technology is an enabler and brings benefits to people to meet social needs.

    Favorite Nokia design and why?

    I always like the best the Nokia design coming next. As designers in Nokia, we are non-conformist. We always think we can innovate in the future.

    Favorite Nokia icon and why?

    I like all of the Nokia icons because you can overlay the different experiences. I like to access media through my Contacts. And I like Sports Tracker because you can use it to compare and share with your friends in a really fun way.

    Which device do you use today and why?

    I use the Nokia N97 because it is so adaptable and transforms to different situations. I can use it with only one hand, with two hands, or rest it on my stomach while I watch a movie. It adapts to your context and not visa versa.

    Steve Kaneko on Microsoft Design – Full interview [Dec 15, 2011]

    Joshua Topolsky talks with Microsoft Design Director Steve Kaneko about Microsoft Design, past, present, and future.

    Microsoft’s design lead Steve Kaneko on unification and Metro: ‘We’re not looking over our shoulders’ [The Verge, Dec 16, 2011]

    While Windows 8’s Metro overhaul goes a long way towards completely reinventing the OS, in some ways it hasn’t gone far enough — there are still places where the classic Windows interface resurfaces. So why hasn’t Microsoft fully adopted Metro yet? Microsoft design director Steve Kaneko sat down with our own Joshua Topolsky for an interview (see the full video at the bottom), and he says that while the company is committed to Metro’s design principles, there are challenges that have made the transition difficult — he says that the large Metro style interface, designed for touch interaction, doesn’t scale in an obvious way to software like Office that has a lot of dense information. While Metro attempts to eliminate what Microsoft calls “chrome” (superfluous design elements), he says that chrome has traditionally served a functional purpose in crowded applications, and the design team now has to express grouping and visual hierarchy with composition, layout, font scaling, and contrast ratios.

    Kaneko also shares that Microsoft is becoming a more design-oriented company, and that it’s working consciously toward unifying the look and feel of its products — something that some Windows users have pined for over the years. He says that “as designers, we knew way before we actually executed that we did have a mixed message to consumers,” and that the Microsoft brand was fragmented because of an inconsistent design language. Now, he says that Microsoft’s design community feels more confident, and that “we’re not looking over our shoulders as much as we used to.” (Presumably because designers may have been wary of skeptical Microsoft executives.)

    Steve Ballmer hinted at the possibility of a Metro-style version of the next Office suite back in September, but we’re still not sure when, if, and to what extent Microsoft’s legacy software will be upgraded with the new UI. And while Kineko says the company is certainly thinking hard about how to implement Metro, just having the vision is not enough — by his own admission, it’s all about execution now.

    Steve Kaneko, Partner Director of Design, Office at Microsoft Corporation [Linked In, excerpted on Dec 17, 2011]


    Partner Director of Design, Office   Microsoft Corporation

    Public Company; 10,001+ employees; MSFT; Computer Software industry
    May 2011Present (8 months)

    User Experience Director   Microsoft – Entertainment and Devices Division

    Public Company; 10,001+ employees; MSFT; Computer Software industry
    February 2006June 2011 (5 years 5 months)

    Design Director   Microsoft/Windows Hardware Innovation

    Public Company; 10,001+ employees; MSFT; Computer Software industry
    February 2003February 2006 (3 years 1 month)

    Design Director    Microsoft Windows Division

    Public Company; 10,001+ employees; MSFT; Computer Software industry
    June 2000September 2003 (3 years 4 months)

    Windows Design Director orchestrating the integration between Windows product design and Windows Brand architecture.

    Design Manager  Microsoft Hardware Group

    Public Company; 10,001+ employees; MSFT; Computer Software industry
    September 1991June 2000 (8 years 10 months)

    Design manager of Industrial Design, Interface, User Assistance, and Usability for Microsoft’s hardware peripherals devision. Product lines cinsists of computer mice, keyboards, gaming devices, speakers, phones, and misc.

    Senior Industrial Designer   Fluke Corporation

    Privately Held; 501-1000 employees; DHR; Computer Networking industry
    May 1988September 1991 (3 years 5 months)

    Lead Industrial Designer on low cost handheld digital multimeter line of products. Developed and designed company brand identity system.

    Product Designer    Technology Design (Sole Proprietorship) February 1984September 1988 (4 years 8 months)

    Staff industrial designer in product design consultancy. Products ranging from recreational equipment, electronic test and measurement, consumer, and furntiture products.


    University of Washington  BFA, Industrial Design

    Designing smarter phones–Marko Ahtisaari (Nokia) and Albert Shum (Microsoft)

    Including Joe Belfiore’s “Building a different kind of UI” talk as well (for completeness): see that in the very end.

    Marko Ahtisaari interview: Nokia Senior VP of Design [The Verge, Oct 31, 2011]

    Nokia designer Marko Ahtisaari sits down with us to chat about innovation in the phone world, why the Lumia 800 looks so much like the Nokia N9, and why the future of interfaces won’t be voice commands but something he calls “sloppy gestures”.

    … the fact that he finds such harmony with Albert Shum’s Metro UI demonstrates the synergy that exists between Microsoft’s and Nokia’s design teams. As Marko explains while gesturing to his beloved Lumia 800, “What struck me so much is that when we got together, and looked at design principles that went into Metro, the design principles that went into this design language — it’s nearly identical, slightly different words. So great teams think alike.”

    Nevertheless, Marko’s clear that innovation in the phone industry “isn’t done yet,” reminding me that it took 15 years for the automobile industry to standardize on the steering wheel as the dominant interface. While voice interaction like Apple’s Siri is an important development in the humane machine interface, Marko’s near-term interest is improving “design on the glass” via “sloppier gestures” that allow users to do something without requiring their full attention. He’s also exploring off-the-glass gestures, calling it a “key area where we’ll continue to innovate.” “The prototypes already exist,” he reassured me with a glint in his eye.

    Suggested preliminary reading:
    Nokia to enter design pattern competition for 2011 smartphones with MeeGo [Dec 9, 2010]
    Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan [June 24 – Oct 27, 2011]
    Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]

    Albert Shum on the Design of Windows Phone 7 [Feb 16, 2011]

    Albert Shum, one of the key thinkers behind the new Windows Phone 7 Series design, admits that 12 years at Nike doesnt sound like an obvious springboard to becoming director of Microsofts Mobile Experience Design team. In this video, Albert talks about the principles, thinking and user factors that went into the design of the completely reworked-from-the-ground up Windows Phone 7.

    Windows Phone Designer Seeks the Right Balance [Microsoft Feature Story for the press, Feb 16, 2010]

    Before joining Microsoft two and half years ago, Shum met with J Allard, chief experience officer in the company’s Entertainment & Devices division, and Don Coyner, general manager of Microsoft’s Entertainment Experience Group. They talked about using design as a way to not just create new mobile experiences, but also to help shift the culture at Microsoft.

    “The tone was, ‘Let’s mix some folks from Nike, from the entertainment world, and from the technology world and start thinking differently about how we design, build and launch products,’” Shum says.

    The first result of that new approach is Windows Phone 7 Series, a new mobile experience that’s designed for a life in motion, Shum says. The new user interface aims to connect content from the Web, applications, and services into one simple experience. “It presents a way to navigate and interact with the things you care about. That’s really the new fresh start we’re bringing to Windows phone.”

    According to Shum it took an open, diverse team to look out across Microsoft’s various entertainment offerings and bring them all together into the new mobile experience. The key to connecting the dots was to stay focused on the consumer.

    “You know, everybody says simple is the new awesome,” Shum says. “OK, make it simple. But also make it emotional and relevantfor the consumer.”

    That’s what the design, engineering and business teams set out to do with Windows Phone 7 Series, he says. Shum hopes consumers see that personal connection right from the revamped Start page.

    Microsoft Windows Phone Start Screen -- 16-Feb-2010Dynamic icons called “live tiles” display real-time content from users’ contacts and applications. The tiles are gateways to “hubs” of the content consumers care most about: people and social networking, pictures, games, music and videos, their workplace, and an application marketplace.

    “We took the idea of making it personal so when you look at it with the Start experience, it’s all your content, it’s all your people, it’s all your pictures, it’s all your music,” Shum says. “I think that’s really a key part – that personalized way of navigating the things that you care about, the things that you want to share, the things you want to listen to.”

    Metro Design Language of Windows Phone 7 [Microsoft Tutorial, Dec 10, 2010]

    Metro Design Language of Windows Phone 7

    Metro is the name of the new design language created for the Windows Phone 7 interface. When given the chance for a fresh start, the Windows Phone design team drew from many sources of inspiration to determine the guiding principles for the next generation phone interface. Sources included Swiss influenced print and packaging with its emphasis on simplicity, way-finding graphics found in transportation hubs and other Microsoft software such as Zune, Office Labs and games with a strong focus on motion and content over chrome.

    Not only has the new design language enabled a unique and immersive experience for users of Windows Phone 7; it has also revitalized third party applications. The standards that have been developed for Metro provide a great baseline, for designers and developers alike. Those standards help them to create successful gesture-driven Windows Phone 7 experiences built for small devices.

    Guiding Principles of the Design Language

    There a few core concepts of the Metro design language which we’ll outline here. Each concept, or guiding principle, contributes to the look and feel of the whole system as well as the layout and frequency of elements used within the interface.

    What’s covered in this video:

    • Design inspiration for Metro
    • Guiding principles of the Metro design language
    • Examples of each principle in action
    watch video [clickable in the original]

    Principles of Design

    Typography. Type is beautiful. Not only is it attractive to the eye, but it can also be functional. The right balance of weight and positioning can create a visual hierarchy. Additionally, well placed type can help lead you to more content.

    Motion is what brings the interface to life. Transitions are just as important as graphical design. By developing a consistent set of motions or animations, a system is created that provides context for usability, extra dimension and depth and improves the perceived performance of the whole interface.

    Content not Chrome is one of the more unique principles of Metro. By removing all notions of extra chrome in the UI, the content becomes the main focus. This is especially relevant due to the smaller screen size and gesture-based interactions.

    Honesty. Design explicitly for the form factor of a hand held device using touch, a high resolution screen and simplified and expedited forms of interaction. In other words, be “authentically digital”.

    Unique Components of the Interface

    Following the guiding principles of Metro, the Windows Phone design team has come up with more than a few unique interface components. In this section you will see different Windows Phone 7 UI components in action.

    What’s covered in this video:

    • Fonts, colors and themes
    • Interface navigation components
    • Application level components
    watch video [clickable in the original]

    Signature Examples of Motion

    At this point, you have seen examples of the signature animations in Metro. In this section, you will see each animation singled out, allowing you to see how the system of interactions is created and how the motions adhere to the guiding principles. Not only will this continue to illustrate the Metro design language but it will also help you design your use of motion in your own applications.

    What’s covered in this video:

    • Taking a look at interface level animations such as Live Tiles
    • Application level animations such as Swivel and Zoom
    watch video [clickable in the original]


    In this lesson, an overview of the design language of Windows Phone 7 was provided. After a brief background, the guiding principles were explained and examples of the principles in action were given. You were also given a look at the unique interface and application level components and the signature animations that comprise the Windows Phone 7 interface.

    Nokia World 2011 Panel Discussion: Designing smarter phones [NokiaConversations, Nov 8, 2011 [upload date]]

    Panel Discussion at Nokia World 2011: http://events.nokia.com/nokiaworld/ titled “Designing smarter phones” with Marko Ahtisaari from Nokia and Albert Shum from Microsoft Nokia World is an annual conference and exhibition devoted to all things Nokia, that took place this year on the 26th and 27th October in London. The two days were packed with captivating talks, inspiring discussions, exciting surprises and fruitful networking. The event offered visitors to experience all new mobile products, services and innovations from Nokia and partners. Marko Ahtisaari heads the Design team and is responsible for user experience and industrial design. Albert Shum is the General Manager of the Windows Phone Design Studio.

    Designing Smarter Phones [Steve Litchfield, David Gilson, All About Windows Phone, Nov 2, 2011]

    Marko Ahtisaari

    He [Marko Ahtisaari] described the designas a reductionist process, leaving only what was absolutely needed“.

    He went on to explain that just because the design process strips away all unnecessary elements, the result doesn’t have to be “de-humanising”. Things can always be reduced in such a way that they still feel natural, rather than “artificial and impersonal”. This is certainly reflected in the N9/Lumia 800, with its gently curved back and front glass.

    Even though the design is stripped down to bare essentials, it isn’t boring to look at. Marko elucidated to the audience how the design looks very different from various angles. From the front or back, it’s a hard rectangle. However, the back has a “complex pillow-like curvature“, whilst the sides are semi-cylindrical. The curved glass screen complements the curvature by blending in smoothly with the body.

    Marko went on to describe how the polycarbonate uni-body required “extreme product making”, and that it was not at all easy to manufacture. There was a lot of attention to the craftsmanship involved, and that each process was “extraordinary”. For those who don’t know, the body of each N9 and Lumia 800 is made from a single piece of polycarbonate, which is precisely milled to the required shape. There is a great deal of attention to ensure that no production marks are left on the body. He also commented that the final assembly (which is done by hand) was like “putting a ship in a bottle”.

    Albert Shum

    … started by telling the audience that even though the partnership was only eight months old, “both teams have worked together very well“. He explained how each had introduced itself to the other by summarising its core values. Both groups soon saw that those values “aligned very well“, as shown below.

    Design values
    Common design values

    Albert discussed the design principles of Windows Phone, citing the line “People First“, as we’d heard several times from Joe Belfiore; and matching with Nokia’s “Connecting Peoplevalue. He also explained that Microsoft has conducted lots of case studies, which enabled it to build four archetypal “personas”for which it is designing Windows Phone.

    Another common value between the two teams is “craftsmanship“, balancing the needs of science and art. An example of this was working with Nokia to optimise the touch screen drivers for individual handsets.

    Albert talked briefly about how important typography was to Windows Phone. It has to be “artistic, yet facilitate finding information quickly“. …

    In-depth checking of typography in Windows Phone
    In-depth checking of typography in Windows Phone

    Albert then reflected Marko’s reductionist point of view. He stated that the Windows Phone development studio believes in “Content, not chrome“. Furthermore, a design philosophy that his studio finds useful is, “You’re never done with a design until you’ve removed all you don’t need“. Therefore, a lot of the Windows Phone design process has been removing and simplifying elements. This is reflected in the set of Windows Phone icons, which was shown on the slide below.

    The Windows Phone 7 icon set
    The Windows Phone 7 icon set

    Albert finished by discussing how Microsoft is trying to improve the Windows Phone ecosystem. One way is to “bring diversity to its services and applications“. Of course, he cited the software and services that are exclusive to Nokia as a way of doing this. The team are also looking ahead to other opportunities for expanding Windows Phone. To illustrate this, he showed a chart with phones, tablets, televisions and other nondescript devices.


    After both had given their speeches, they sat down for a discussion about their views on user interface (UI) design. Marko opened with his view that UIs should allow people to have their “heads up again, rather than down in their phones. This is the idea that UIs should give you quick glanceable information, rather than having you tap through applications. He believes that Live Tiles are a good way of achieving this, because information “bubbles up”when you need it.

    Both of the designers agreed that Windows Phones need to be tried before you buy one. Albert made the analogy that you “wouldn’t buy a car without trying it first“.

    They wrapped up the discussion by echoing Joe Belfiore‘s comment, that the Metro UI grid is a consistent way to present information to the user in each “Scene”. The mention of Scenes was the real piece of new information here. It turns out that this is the term given to the section of the UI that is currently on screen. One can think of an application page as a panorama, and we drag horizontally from scene to scene within the panorama.

    Positive impressions: HTC Radar and Nokia Lumia 800 [Tero Lehto from Espoo [but not Nokia related], Nov 20, 2011, ]

    The second Windows Phone 7.5 smartphone I played with is the highly anticipated Nokia Lumia 800. Microsoft held two events, Hello Helsinki for consumers and TechNet for developers and IT pros. There I had the chance to try Lumia 800, but just for about one hour, in two sessions. Even though Lumia 800 does not yet bring anything very special to the Windows Phone platform, I have to say it’s absolutely the best looking and feeling Windows Phone device so far. It’s almost as great piece of art as Nokia N9, and somewhat even better.

    Lumia 800 has got very good reviews online. Many have written it’s probably the best smartphone Nokia has ever done. Of course, it’s good to note Americans haven’t got most of Nokia’s smartphones to the United States, and it seems they never got used to Symbian. Nokia N9 (MeeGo) is not shipping there either.

    Lumia 800 has the same kind of nice polycarbonate chassis as N9, which means a special quality of plastic. In this case plastic is not a bad thing, because the device feels very robust and sturdy. And the material enables having very vivid colours of cyan, magenta and black. And if you scratch the device, the colour surface should remain the same, because all of the plastic material has been painted. The last argument is from Nokia, I haven’t actually seen that in real life yet.

    Looking at hardware specifications, Nokia Lumia 800 is not the best WP Mango device available. HTC and Samsung have models with front cameras for video calls. HTC Titan also boasts an impressive 4,7 inch screen and faster Qualcomm Snapdragon 1,5 GHz processor.

    I was disappointed to note Lumia 800 uses the same, very modest standard camera application of the Windows Phone platform. As mobile cameras are Nokia’s core know-how, I would have expected them to shine in this areawith the same kind of an application we’ve seen on MeeGo and Symbian. I took a few pictures live at the event, but I couldn’t figure the image quality based on that yet. However, in those dim light conditions the result did not look as good as what I’ve used to with N8 and N9 based on what I saw on the screen.

    It’s clear Nokia can do a lot better than what Lumia 800 shows, and fortunately they are already working on this. I got to meet Albert Shum from Microsoft at the same event. He is the man responsible for the Metro UI of the Windows Phone platform. Shum told they have very close co-operation with Nokia. He has described his work on this YouTube video.

    Even though Shum obviously couldn’t reveal any specific new features of future Nokia device, based on the interview I’m convinced we will see more personalisation and more features specific to Nokia. The camera application and integration to other parts of the OS are important. People centric features will become even more advanced. IM and VoIP will be integratedwith Lync and Skype support. Lync should come already before the end of this year, for Skype the schedule is more uncertain.

    You could possibly see where people are, what they’re doing, invite them for a coffee based on your map location, or pictures taken with the camera could be shown on your map location, et cetera.

    It’s also interesting to see which features will be specific to Nokia, and which ones will become available for all the vendors. I will blog more about the interview with Albert Shum if I have time later.

    Nokia World 2011: Joe Belfiore – Building a different kind of UI [NokiaConversations, Nov 8, 2011 [upload date]]

    Joe Belfiore at Nokia World 2011: http://events.nokia.com/nokiaworld/ speaking about “Building a different kind of UI” Nokia World is an annual conference and exhibition devoted to all things Nokia, that took place this year on the 26th and 27th October in London. The two days were packed with captivating talks, inspiring discussions, exciting surprises, fruitful networking. The event offered visitors to experience all new mobile products, services and innovations from Nokia and partners. Joe Belfiore co-manages the Windows Phone team, heading up product definition and design. A huge consumer advocate, Joe has spent his career working to make technology products easier to use and to give people a more satisfying and “delightful” experience. The “Metro” design language of Windows Phone is a product of Joe’s team working over many years to revitalize design at Microsoft.

    Building a different kind of UI [Steve Litchfield, David Gilson, All About Windows Phone, Oct 28, 2011]

    Joe started with the assertion that “Windows Phone is about celebrating people”, quoting core values stated by the design team:

    • People first” – your friends and loved ones (and what they’re up to) should be front and centre in the interface. Being ‘people first’ is. Joe contends, fundamentally different to iOS, Blackberry, Symbian and other mobile operating systems, which all force an “application by application” basis.
    • Celebrate me” – Joe contrasted the effortless celebration of ‘you’ to Android’s customisability, where you have to put in quite a lot of effort in terms of homescreen tweaking and configuring. In Windows Phone, an awful lot is done for you.
    • Right here, right now” – instant display of the people, events and information that you need in real time, plus an awareness of searching for things physically close ro you in real life

    Metro is, as you will have observed, and as Joe contends, “completely different”. It has evolved from other things that Microsoft have done. E.g., Windows Media Centre and Zune HD, and the name comes from the idea of taking the user on a journey. And, to set that up nicely, the visual style was inspired by metropolitan transportation signs – i.e. they do what they need to do, clearly and simply, “expressing typography, without unnecessary frills”.

    Transport sign inspiration

    The same is true of Metro UI’s textual elements and iconography, with the added aim to be “artistic” – Joe showed some examples of classic and modern art based on typography. Ideas above a mobile OS user interface’s station? Pretentious? Maybe, but we can absolutely see what Joe means and the overall effect is undoubtedly very stylish.

    Metro design languageMetro UI certainly offers a different approach to the usual grids of largely static icons, though the cheeky resizing of the phones to give one a psychological edge made us chuckle!

    Also important to Metro is “motion“, whether it’s your Xbox live avatar peeking out cheekily in your live tile, the lock screen bouncing when tapped to indicate what to do, the ‘busy’ moving dots or indeed the core kinetic scrolling of all the panes and content. Joe says that “motion makes so much difference, which is why comments based on screenshots don’t represent the whole ‘picture’…” He says that “the motion helps to create an emotional connection.”

    Perhaps unsurprisingly, the Metro UI design is “getting better feedback from women and first time users”. The competing Android UI design “is like the web – it can accomodate lots of styles”. Joe defends Windows Phone in a direct comparison saying that Metro isn’t as constrained as some say and that the very consistency and the ‘airyness’ helps users, plus developers can create their own design, incorporating the Metro style without it getting in their way.

    Samsung push for bada in 2012 and other Linux based devices–with Tizen UPDATE: 1st Tizen devices in 2013

    ‘bada’ = the Korean word for ‘ocean.’

    It is a Linux based proprietary operating system by Samsung which is otherwise rooted in MOCHA (Modular & Configurable Handset S/W Architecture), later evolved into SHP (Samsung Handset Platform) on which the bada OS has been running since 2010 as the smartphone enhancement of the SHP.

    Samsung also started a longer term pure Linux based mobile platform development effort in 2007 with the LiMO Foundation (XO v1.0) which has evolved into Samsung Linux Platform (SLP) the v2.0 version of which became LiMo Release 2 and as such the platform for Vodafone 360 smartphones in late 2009.

    As the Android tide has killed the Vodafone 360 and similar carrier initiated smartphone platforms Samsung made an alliance with Intel in which SLP and MeeGo will form the basis of a new open source, Linux based device platform, called Tizen, targeted for HTML5/WAC applications. See the Tizen article on Wikipedia for independent and community based description continuously updated, as well as the Tizen project site (tizen.org) site and the related Tizen Association site from the industry consortium dedicated to providing in-market support and actively shaping the industry presence of Tizen.

    The latest state of the Tizen effort has been described in:

    Update: Tizen 2.0 Magnolia SDK and Source Code Release [Tizen project, Feb 18, 2013] (see also the Tizen 2.0 Release Notes)

    We are pleased to announce that Tizen 2.0 source code and SDK are now available at https://developer.tizen.org/downloads/sdk. Tizen 2.0 represents a major milestone for software developers and device vendors. We encourage you to download the new SDK, and let us know what you think of it after you have installed and used it. If you have questions, or need to submit bugs, please visit our community page.
    This release includes many new features and improvements over Tizen 1.0 released in April, and Tizen 2.0 alpha in September, 2012. As a Tizen 2.0 developer, you will find strong HTML5/W3C APIs and a new native framework.

    Highlights of this release include:

    • Enhanced Web framework that provides state-of-the-art HTML5/W3C API support
    • Web UI framework, including full-screen and multi-window support
    • Additional Tizen device APIs, such as Bluetooth and NFC support, and access to the device’s calendar, call history, and messaging subsystems
    • Web Runtime framework supporting new configuration elements for specifying the required features and privileges, and providing the basic runtime environment for NPRuntime plugins
    • Native framework supporting full-featured application development and providing a variety of features such as background applications, IP Push, and TTS (Text-To-Speech)
    • Core and native reference applications including Calendar, Contacts, Gallery, Phone, Settings, and Video Player
    • Enhanced Web IDE providing WYSIWYG design environment, Chrome-based JavaScript inspector, and JavaScript log viewer
    • Native IDE providing a project wizard, WYSIWYG design environment, unit test tool, and dynamic analyzer
    Go to https://source.tizen.org/release for more information on the release. If you are interested in building Tizen for your own devices, documentation on development and tools is found here: https://source.tizen.org/os-development.
    We strongly encourage developers to attend the Tizen Developer Conference, to be held in May 2013 in San Francisco. The conference will cover a variety of Tizen-related topics, including presentations on both application and platform development. The call for papers and the registration for this conference are now open, seehttps://www.tizen.org/events/tizen-developer-conference/2013.
    The Tizen Technical Steering Group


    Update: Samsung reveals lessons learnt from early Tizen work [Mobile World Live, Oct 3, 2012]

    LIVE FROM APPS WORLD [*], LONDON: The evolution of the mobile OS Tizen has taught its development team a number of lessons ahead of the first handset launch next year, according to Samsung’s lead evangelist for Tizen, Cheng Luo [**].
    [*Discover the future of multiplatform apps]
    [**audio record: Tizen: Yet another open source project or a different one?
    abstract: This presentation will answer the question whether Tizen is just another open source project like Maemo and Moblin or it has its unique and different approach to developers and the market. It will focus on the USP [Unique Selling Proposition] of the Tizen platform from different aspects.
    Discussing the development of the Linux-based platform for smartphones, which marries the former MeeGo efforts of Intel and Nokia with the work of the LiMo Foundation and is backed by Samsung (among other industry heavyweights), Luo said that the need for all participants to use open standards such as HTML5 when developing the OS has become apparent.
    However, he added that HTML5 has been overhyped; despite a lot of “cool stuff”, it is limited by its frame rate. Luo added that the technology should not be used to compete with native apps but more to “fill in the gaps” in functionality.
    In terms of licensing and governance, the best long-term strategy has been found to be “transparent governance”, according to Luo.
    Luo also stressed the importance of industry support for Tizen to succeed. “To make open source projects move ahead we need strong leaders. You can’t build a healthy ecosystem without industry leaders,” he said. As well as Samsung, Tizen is backed by the likes of Docomo, Intel, NEC, Panasonic, Orange, SK Telecom, Sprint and Vodafone.
    The alpha version of the Tizen 2.0 SDK was recently launched, including an improved integrated development environment, user interface framework and a greater number of device APIs. The first Tizen-powered device is due to be released next year, Luo confirmed.

    as well as in Tizen 2.0 Alpha SDK and Source Code release [Tizen blog, Sept 25, 2012]:

    Tizen 2.0 alpha has additional features, tools, and other improvements, including:

    • Enhanced Web framework that provides better HTML5/W3C API support and more Tizen Device APIs
      • Multi-process Webkit2-based Web Runtime which provides better security and reliability for Web applications
      • Advanced HTML5 features such as video subtitles and captions, battery status API, screen orientation API, <keygen> and <details>, and more
      • New Tizen Device APIs for file transfer, notifications, and power control
    • Advanced IDE & SDK for Web application development
      • Install manager support for snapshot-based network installation
      • Enhanced support for OpenGL ES
    • New Platform SDK that helps platform development based on OBS [Open Build Service]

    More information on the release can be found here: https://source.tizen.org/release

    Documentation on development and tools can be found here: https://source.tizen.org/os-development

    As it stands now the Qt technologies in Meego will not be included into Tizen although number of parties are heavily agitating The Linux Foundation for Qt inclusion as well.

    Update as of August 10, 2012: After acquiring the Qt commercial licensing business in March 2011 from Nokia, the Helsinki based, ~1000 people strong Digia, with 2011 sales of 121.9 million Euro, yesterday acquired all the rest of the Qt business from Nokia. More details in the Digia extends Its commitment to Qt with plans to acquire full Qt software technology and business From Nokia [Digia’s Qt Commercial Blog, Aug 9, 2012] and Digia Committed to Thriving Qt Ecosystem [KDE.NEWS, Aug 9, 2012] posts from Digia’s R&D director Tuuka Turunen. With this all pre-Windows Phone software platform commitments except the Java based S40 (evolved in the new Asha range) have strategically been revoked by Nokia.

    Other updates:
    It’s a Wrap! Tizen Developer Conference Overview [Tizen blog, May 25, 2012]
    – Tizen Developer Conference 2012: Converting your web app to Tizen [TheLinuxFoundation YouTube channel, May 16, 2012]

    By Samsung’s lead evangelist for Tizen and Bada, Cheng Luo. Prior to joining Samsung’s global evangelist team, he spent most of his time on developing applications for Maemo, Symbian and bada. He has over 5 years experience on design and developing mobile applications on various areas. He was a researcher on networking protocol design and security in Finland.

    The slides of the Cheng Lou’s presentation on the conference
    Opening Keynote – Jim Zemlin [TheLinuxFoundation YouTube channel, May 15, 2012]

    – Other Keynotes: Imad Sousou & Jong-Deok Choi; Dr. Kiyohito Nagata; James Pearce [TheLinuxFoundation YouTube channel, May 15, 2012]

    Tizen Developer Conference Agenda and Tizen videos on linux.com
    Tizen Developer Conference [Tizen site, March 29, 2012]: “… engages and educates developers on Tizen technology and HTML5 app development for Tizen devices … at the downtown Hyatt in San Francisco, CA on May 7-9th, 2012 … Platina Sponsor OpenMobile
    Framingham company breaks the apps barrier [The MetroWest Daily News, Jan 23, 2012]: “… OpenMobile has developed the only compatibility layer that actually takes the Android run time and makes it portable to non-Android devices. This is not a virtualization; OpenMobile’s ACL leverages the actual Android virtual machine and makes it run transparently in the native environment. This is a much deeper and pure engineering integration that provides seamless integration, allows every app to appear as though it was created for the target operating system you are running and provides exactly the same performance as though it were running on a similar Android platform. …
    – With OpenMobile ACL for Tizen there is even much more chance for Android Device Makers Are Mutinying, Says Insider [Technology Review by MIT, April 4, 2012]: “… Nobody wants to just be a manufacturer for Google. You see that with what Amazon has done, where they made it their own, and you also see a whole host of manufacturers taking Android down their own path. …
    Tizen Developer Conference Agenda [Tizen blog, April 10, 2012]
    4Q FY2011 Earnings Conference Call [Samsung presentation, Jan 27, 2012]

    Tizen releases source code and SDK previews [Jan 18, 2012]

    The nascent Tizen project unveiled its first set of materials on January 9, consisting of “preview” releases of the operating system source code and SDK, both intended to elicit feedback from developers. The announcement was accompanied by the launch of two new mailing lists and online documentation of the project’s architecture and APIs.

    [Overview of sources, Web APIs and the SDK]

    A related development on the project management front was the sudden disappearance of the LiMo Foundation web site, which was replaced by the Tizen Association on or about January 1. The Tizen Association is essentially a re-branding of the LiMo Foundation, and, as yet, Intel itself has not finalized its membership. The Association’s site describes its goal as enabling “key stakeholders to actively shape the industry role of Tizen and develop its market presence” by the “gathering of requirements, identification and facilitation of service models, and overall industry marketing and education.” The project itself will continue to be hosted by the Linux Foundation.

    The specifics of Tizen’s project governance have not been fleshed out, but those are probably details that should come after the code itself has been released and developers have had a chance to work with it. In retrospect, the MeeGo project was very organization-heavy (as it was marketing-heavy), and in the end that did not help it make an impact in the marketplace. Tizen may still be a long way from shipping on commercial devices, but starting with the code rather than the other trappings of a large distributed project is a good first step.

    Tizen Association Launched to Drive Industry Engagement for Tizen™ [Tizen Association news release, Jan 9, 2012]


    Further to the announcement of 27 September 2011 from LiMo Foundation and Linux Foundation, Tizen Association has now been formed to drive industry engagement and in-market support for the Tizen software platform.Tizen Association comprises mobile industry leaders (see company list below) serving as a Board to guide Tizen and its application ecosystem to fulfill the broad industry requirement for a software platform that enables flexibility in service selection and deployment.

    Tizen (www.tizen.org) is a Linux-based open source, standards-based, cross-architecture device software platform, including an operating system, HTML5 application framework and customizable user experience. Tizen will span multiple device categories including smartphones, tablets, smart TVs, netbooks and in-vehicle infotainment systems.

    The industry- and market-facing role of LiMo Foundation has now been incorporated into Tizen Association, while the engineering of the Tizen software platform is taking place within the Tizen open source project hosted by Linux Foundation.

    The alpha version of Tizen was released today as open source through the Tizen.org project page.


    Tizen Association was formed on 1 January 2012. The alpha release of Tizen was made available on 9 January 2012.


    For more information on Tizen Association visit www.tizenassociation.org. To participate in or learn more about the Tizen Project visit http://www.tizen.org.


    Tizen Association is led by a Board of Directors which guides the industry role of Tizen, including gathering of requirements, identification and facilitation of service models, and industry marketing and education. The Tizen Association Board of Directors includes representation from:

    • Intel
    • NEC Casio
    • Panasonic
    • Samsung
    • SK Telecom
    • Telefonica
    • Vodafone


    Vivian Kelly for Tizen Association ( viviankelly@interprosepr.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it. ).

    # # #

    LiMo is a trademark of the LiMo Foundation. The Linux Foundation and Tizen are trademarks of The Linux Foundation. Linux is a trademark of Linus Torvalds.

    Developers (page on Tizen Association site):

    Tizen will provide a robust and flexible environment for application developers, based on HTML5 and Wholesale Applications Community (WAC). With broad capabilities and cross platform flexibility, HTML5 is rapidly becoming a preferred development environment for mobile apps and services. The Tizen platform supports Web applications (HTML, Javascript, CSS) and provides a rich set of services that include the application framework, along with content, location, messaging, multimedia, network, social, and system services.

    Tools will be made available to help developers use HTML5 and related web technologies to write applications that run across multiple device segments and software platforms. These applications can then be distributed via the Tizen app-store, which offers a flexible and customizable storefront and a common Tizen application catalog to service providers and OEMs . In addition, developers can take advantage of broad distribution of their apps on a wide range of devices coming to market that will support the standards based HTML5 and WAC application framework.

    More details on how developers can create, distribute and monetize Tizen applications will be available soon.

    End of updates

    Tizen has much wider scope than Bada. It will support multiple device categories, such as smartphones, tablets, smart TVs, netbooks, and in-vehicle infotainment devices. It is still unclear how Samsung intends to use Tizen for smartphones. One possibility, nevertheless, is to enhance a future bada version with Tizen. Meantime Samsung is starting to put heavy emphasis on bada-based smartphones, with 2012 target of a 17% device share in its offerings.

    Considering that in the Q3 2011 Samsung surpassed Apple and took the #1 position on the smartphone market this could bring a very significant change to the current ecosystem wars.

    Below you can find all the detailed and relevant information for the above, i.e. the overall situation, bada related information, other Linux activities from Samsung, and Tizen.

    The Overall Situation

    Samsung’s Won-Pyo Hong on the Mobile Phone Wars: The Full AsiaD Interview (Video) [Nov 11, 2011]

    Samsung Bada 2.0 demo on the Wave 3 [Nov 3, 2011]

    Samsung wants Bada on 17 per cent of its devices [Nov 4, 2011]

    Keith O’ Brien, head of content at Samsung mobile … said, “Next year we expect there to be some changes. 2011 has been about Android and next year, Android will have 66 per cent of Samsung device share and Bada and Windows will have 17 per cent each.”

    O’Brien said that Samsung’s strategy is to go for as wide a reach as possible, adding, “Each [OS] gives you a choice. Bada is perfect as it is created in tandem and Bada for us represents a strategy we have always had.”

    He admitted, though, “It’s been an Android year and Android has dominated sales.” O’Brien added, “Next year, the market will increase significantly and the size of the smartphone market will increase, with all three platforms growing at the same time.”

    O’Brien hinted that Samsung is also working on further integrating all of its electronics devices through content, with Bada seen as the perfect OS as it belongs to the electronics firm.

    Samsung Takes Top Spot as Smartphone Market Grows 42.6% in the Third Quarter, According to IDC  [IDC press release, Nov 3, 2011]

    Samsung became the new leader in the worldwide smartphone market, with total smartphone shipments topping the 20 million unit mark for the first time in the company’s history. As in previous quarters, its Android-powered smartphones drove volumes higher, and joining the product mix was Samsung’s refreshed Galaxy S II. In addition, its bada-powered smartphones continued to gain salience in the market, and a new Windows Phone smartphone is expected to launch in 4Q11.

    Apple, after taking the number one spot last quarter from Nokia, slipped to the number two spot worldwide. But even after relying on the iPhone 4 for five quarters and the iPhone 3G S for nine, demand for the iPhone remained strong enough for Apple to realize double-digit growth year over year. Now that Apple has launched its iPhone 4S and re-priced its older models in multiple countries, Apple stands poised to challenge Samsung for the leadership position.

    Nokia maintained its third place position on the strength of its Symbian phones. Its most popular smartphones included older models, including the 5230, C5, and the C7. In addition, Nokia launched four models based on its newly enhanced Symbian Belle OS, including the Nokia 600, 603, 700, and 701 as well as its first MeeGo-powered smartphone, the N9. While these new models kept Nokia’s selection fresh, the N9 is expected to see limited availability and the Nokia 600 has been cancelled.

    HTC moved up one spot and maintained its upward momentum during 3Q11. During the quarter, HTC acquired several companies to complement its devices, including Dashwire for cloud-based sync, Zoodles for kid-oriented applications, and a stake in audio company Beats. At the same time, HTC launched several devices for specific segments, including the multimedia-optimized Sensation, female oriented Rhyme, and the entry-level Explorer. HTC expects to ship similar volumes in 4Q11.

    Research In Motion began shipping its new BB OS 7 smartphones to the market during 3Q11, including updated versions of the BlackBerry Bold, BlackBerry Curve, and the BlackBerry Torch. But, as in previous quarters, the company’s volumes were primarily comprised of older and less expensive models, leading to the company’s first quarter of year-on-year decline and landing in the number 5 position worldwide. Still, this was enough for Research In Motion to maintain a presence among the top five vendors worldwide, with a sizable margin ahead of the remaining vendors.


    3Q11 Unit Shipments

    3Q11 Market Share

    3Q10 Unit Shipments

    3Q10 Market Share

    year Change

























    In Motion


















    Source: IDC Worldwide Quarterly Mobile Phone Tracker, November 3, 2011

    Samsung Electronics Announces Third Quarter 2011 Results [Samsung press release, Oct 28, 2011]

    Highlighting the quarterly performance, the Telecommunications businesses recorded all-time high quarterly sales of 14.90 trillion won [US$13.4B], up 37 percent from the previous year, with growth mainly driven by strong sales of Samsung’s GALAXY smartphones. Operating profit for the businesses also hit a record 2.52 trillion won [US$2.3B].

    “Despite the difficult business environment due to the economic slowdown in developed markets, Samsung achieved a solid performance and recovered its double-digit operating profit margin in the quarter, driven by strong sales of our smartphones,” said Robert Yi, Vice President and Head of Investor Relations.

    Record Profit Driven By Smartphone Sales Growth

    The Telecommunications businesses – including mobile communications and telecommunication systems – posted a record operating profit of 2.52 trillion won on revenue of 14.90 trillion won. This represents an operating profit margin of 16.9 percent for the quarter.

    Samsung’s Mobile Communications Business saw revenues rise 39 percent year-on-year to 14.42 trillion won [US$13B]. Handset shipments rose more than 20 percent quarter-on-quarter, driven by growth in the smartphone segment where sales were up more than 40 percent on-quarter and 300 percent year-on-year. Samsung continued the global rollout of its flagship GALAXY SII, which has now sold more than 10 million units in the five months since its introduction.

    Despite enhanced price competition, the average sales price of Samsung’s handsets increased on-quarter, while sales volume for the GALAXY Tab portfolio of tablets increased with the expansion of the 8.9- and 10.1-inch devices into the lineup.

    Samsung expects strong seasonal demand to drive sales of its diverse portfolio of smartphones in the fourth quarter assisted by the launch of new premium devices, including GALAXY Nexus which features the latest Android 4.0 operating system for the first time in a smartphone, and the 5.3-inch GALAXY Note which is opening a new mobile device category. Strong demand in developed countries will sustain tablet growth in the quarter.

    For the Telecommunications Systems Business, sales and profitability improved year-on-year due to the expansion of its 4G Long-term Evolution (LTE) business and 3G network upgrade business. Samsung expects strong network sales growth with expansion of LTE business in North America and Asia as well as 3G network upgrade business globally.

    Q3 2011 Earnings Release presentation [Samsung, Oct 28, 2011]

    My comments:
    – The Telecom segment has become the #1 profit center of Samsung in a year by increasing its contribution from 24% in 3Q ’10 to 59% in 3Q ’11. The profit margin has grown from 10.7% to 16.9% at the same time. The revenue contribution from 27% to 36%. This is only because of the Mobile Communications Business subsegment since the rest of the Telecom segment essentialy experienced no growth, having a revenue of 0.46 Trillion Won [US$414M] in 3Q ’10 and 0.48 Trillion Won [US$432M] in 3Q ’11, which constituted only 4.2% and 3.2% of the whole Telecom revenue subsequently.
    – This is a quite remarkable change for Samsung since the profit margin of the previous #1 profit center, the Semiconductor segment, has decreased from 32.1% to 16.8% at the same time, and its revenue contribution from 26.5% to 23%.
    – Even more important is that — according to the Q&A part of the earnings call webcastthe absolute amount of revenue growth and the contribution to the cash flow are more important in longer term for the Mobile subsegment than either keeping the currently achieved profit margin or buying market share agressively by joining the price competition.
    – In fact for 4Q they intend to maintain profitability by introducing new premium products in the high-end (Galaxy Nexus and the new category, Galaxy Notes) as well as new ones to the mass-market (Galaxy Y for moving into the mid low-end and Galaxy Y Pro).
    – Please note that on the corresponding presentation slide showing their 4Q flagship products (see the excerpt above) there is also a Windows Phone-based model as a premium offering and a bada based new model as a mass-market offering. This is a clear indication that they intend to work on lower end of the market with their own platform.
    – See also: TI’s OMAP4460 in Samsung GALAXY Nexus with Android 4.0 [Oct 21, 2011]
    Samsung celebrates 30 million global sales of GALAXY S and GALAXY SII [Samsung press release, Oct 17, 2011]

    GALAXY SII has set a new record for Samsung, generating more than 10 million sales – quicker than any device in Samsung’s history. … Launched in 2010, Samsung GALAXY S reached almost 20 million unit sales, making it the highest-selling mobile device in Samsung’s portfolio to date, and another record-breaker for the company and the mobile market.

    GALAXY Note hits European markets [Samsung press release, Oct 21, 2011]:

    GALAXY Note features the world’s first and largest 5.3” HD Super AMOLED display. This is an expansive high-resolution smart screen that provides an immersive and best in class viewing experience while ensuring smartphone portability and on the go usability. Additionally, an advanced pen-input technology, called the S Pen, combines with GALAXY Note’s full touch screen to introduce a unique user experience. Taking full advantage of the large display, GALAXY Note users will be able to multi-task, create and consume more, with fewer interruptions, while on the go.

    The incorporated digital S Pen can be used for accurate sketching and artwork, while superior handwriting recognition allows ideas to be freely captured and shared with other devices without the need to perform any additional digitization; handwritten text is accurately converted into digital characters.

    “GALAXY Note is a revolutionary product to open a new category in the mobile industry and I am very proud of this accomplishment,” said JK Shin, President and Head of Samsung’s Mobile Communications Business. “Samsung GALAXY Note will redefine and enhance mobile communication by offering a more advanced, productive and creative user experience with its new innovative features such as S Memo, S Planner and S Choice.”

    – Other information from the earnings call webcast:

    • Regarding 3Q 2011 performance:
      – Success of the high-end flagship Galaxy SII: 10 million units in the first 5 months, as well as the strong Galaxy brand: mass-market smartphones Galaxy Ace, Galaxy Mini.
      – Units 20% YoY, smartphone sales (revenue): 40% QoQ, ~300% YoY
    • Regarding technology support from the other segments for the future:
      Flexible display: 2012, first in handsets
      – Securing baseband technology for the AP business: currently looking for any possible solution — from inside or outside of Samsung — with regard to baseband technology

    Samsung Y Smartphone – For the Young and the Restless [product page on Reliance Digital site in India, Oct 17, 2011, excerpted on Dec 29, 2011]

    So make a SMART CHOICE – Buy the Samsung Galaxy Y S5360 Smartphone from any Reliance Digital StoreAnd we will make a SMART OFFER – 10% cash back on purchase! or 6 months easy finance on credit card at 0% interest and no processing fee!!

    MRP : 7830
    Offer Price : 7,399 (Gujarat, Kolkata, Madhya Pradesh, Maharashtra, Tamil Nadu)

    Offer Price : 7,249 (Rest of India)    [ US$137 ]

    Samsung Galaxy Y S5360 Smartphone

    Quick Specs:

    Specs Value
    Dimension 104 x 58 x 11.5 mm (97.5 gms)
    Display 3.0″ QVGA TFT (320 x 240)
    Camera 2.0 Megapixel FF cameras – Panorama Shot, Smile Shot
    Mobile Apps Samsung Apps / Android Market – Various applications downloadable
    Social Hub Integrates all SNS, email, and calendar accounts – Integrated Calendar (Google/Outlook)
    TouchWiz for Android Multiple Home screen, Hybrid Widgets
    Bluetooth BT 3.0 HS
    USB USB 2.0
    FM FM Radio + RDS
    Music Music Player with SoundAlive – 3.5 mm Ear Jack – MP3/ AMR-NB/ AMR-WB/ AAC/ AAC+/ e-AAC+/ i-Melody/Midi (SMF)/ WAV/ OGG
    Video Video Playing (VGA@30fps), Video Recording (QVGA @ 15fps), Codec ( H.263, H.264, MPEG4), Format(3GPP, MPEG4, MKV)
    Operating system Samsung Android 2.3 (Gingerbread)
    Processor 832 MHz (BCM21552) [Broadcom]
    Memory 180 MB + MicroSD 2 GB inbox (Up to 32 GB)
    Battery Standard li-on (1,200 mAh), Standby time – 400 hrs (2G), 350 hrs (3G), Talk time – 560 mins.(2G), 300 mins. (3G)
    Network HSDPA 7.2 900/2100 – EDGE/GPRS 850/900/1800/1900
    Sensor Accelerometer Sensor, Proximity Sensor, Digital Compass
    Integrated email Gmail, MS Exchange ActiveSync
    Additional Features SWYPE, Document Viewer, Multi Touch zoom-in & out

    (Yonhap Interview) Samsung bullish on smartphones, tablets [July 18, 2011]

    Samsung Electronics Co. is expected to outdo its smartphone sales target this year, with the popularity of its latest Android devices and upcoming bada phones, which run on its own mobile software, and a ramp-up in low-cost smartphones, … said Shin Jong-kyun, president of Samsung’s mobile communications and digital imaging.

    “We will likely sell more than 60 million smartphones this year,” Shin said in an interview with Yonhap News Agency in his office in Suwon. “The Galaxy S2 has been well-received not only in Korea, but also in Japan, Europe and other regions, and responses to other smartphones have been positive as well.”

    In February, Shin estimated Samsung’s annual mobile handset sales will hit a record high of 300 million this year, including 60 million smartphones. The company, which is only behind Nokia Corp. in terms of mobile phone shipments, sold 280 million cell phones in 2010, including 25 million smartphones.

    “For the first time, Samsung’s cell phone sales will top 300 million this year. It is a very meaningful and important event,” he said. “To meet the goal, Samsung should manufacture and sell 1 million phones on a daily average and secure components for 1 million handsets every day, which isn’t an easy task.”

    Part of its strategies is to boost its smartphone lineup outside Google Inc.’s Android system, including handsets running on its own proprietary mobile software, bada, and Microsoft Corp.’s Windows-based phones, Shin said. Samsung will release more “noteworthy” bada smartphones during the rest of the year, with some of them to be featured during a September trade show in Berlin.

    It will also raise the production of low-cost smartphones as mid-range smartphones are replacing low-end cell phones that cannot surf the Web or download applications. Shin forecast that mass-market smartphones will become available for as low as US$150 and Samsung will try to advance into that price bracket before December.

    Under Shin’s leadership, the electronics giant nimbly transformed from a smartphone laggard into a leading player in the highly profitable, fastest-growing segment of the wireless market in a mere year.

    On the software front, Samsung plans to break into the cloud computing system, following Google, Amazon and Apple, Shin said.

    “We have plans. We will respond,” he said without elaboration.

    bada related information

    Samsung opens Bada 2.0 to developers [Nov 4, 2011]

    At a Samsung developer day yesterday, the phone maker announced that Bada 2.0 is now live, with a development kit and new features, and that the Wave 3 smartphone is coming to the UK “later this year”.

    Samsung mobile UK MD, Simon Stanford said that Bada “will be a big focus” for the company “in 2012 and beyond”.

    The firm claims to have so far seen 5,300,201 downloads of Bada in the UK with 300,000 Bada devices sold in the UK and eight million worldwide.

    A Trio of new bada 2.0-powered ‘Wave’ Smartphones to Debut at Berlin [Samsung Tomorrow, Aug 30, 2011]

    Samsung Electronics has announced the launch of the flagship 4” chic smartphone Wave 3, the social-powerhouse Wave M and the smart-start Wave Y. These all wave smartphones will be on display at Samsung’s Stand at IFA 2011 in Berlin.

    Samsung Wave 3 - Wave M - Wave Y

    All three devices, borne of Samsung’s heritage in innovation, are powered by Samsung’s own new Bada 2.0 platform which brings together a wide variety of new capabilities including multi-tasking, Wi-Fi Direct, voice recognition and Near Field Communication.

    ChatONis Samsung’s proprietary mobile communication service that works across all major mobile devices. A global cross-platform communication service links all your friends and contacts instantly. Micro-communities can be set up through group chat, while a web client allows the sharing of content and conversations between mobile and PC.

    Samsung Apps, an integrated application store for Samsung smartphones, is also available. With an improved UI and enhanced store features, Samsung Apps offers a wide variety of applications from globally well-known content to locally-customized applications.

    “Smartphones are gaining popularity by the day. The new additions to the Wave portfolio are the first to benefit from the power of our bada 2.0 platform; the full extent of our commitment is clear to see in each device. We’ve produced easy-to-use smartphones that will inspire the market,”

    – JK Shin, President and Mobile Communications business

    bada 2.0 Interview (Justin Hong, VP with Samsung Mobile Communication) [Aug 26, 2011]

    Samsung Electronics announced the bada 2.0 SDK (Software Development Kit), an application development tool for Samsung’s own mobile platform. bada 2.0 is expected to be a catalyst in expanding the global distribution of bada smartphones, which have already received significant global sales. The expansion of the bada platform is led by the success of the seven existing Samsung Wave devices. The Wave smartphones have proven extremely popular in Europe, China and Southeast Asia, where consumers have been attracted to their affordability and functionality; the recognizable user-experience and touch interface has helped introduce existing Samsung feature phone users to Smartphone services and application experiences.

    Samsung Wave [Sept 1, 2011]
    The new bada 2.0 products summarized in a table view:

    Samsung Spec and Price of Wave 3 - Wave M - Wave Y

    The Chronicles of Bada OS [Samsung Tomorrow, Oct 17, 2011]

    Bada is an exclusive operating system (OS) for mobile devices developed by Samsung Electronics.  Development was underway in 2010 when the smartphone wave started sweeping the worldwide mobile phone market. Since then Samsung has been gradually ramping up its mobile phone market share, selling mobile phones that are equipped with its latest OS, Bada 1.2. The main goal of Bada is not to compete with iOS or Android but to make easy-to-use and cost effective devices for everyone.

    Smartphones which run Bada have proven extremely popular in Europe where consumers are more financially conservative, and the Bada-equipped phones have even ranked as the best selling smartphones in France. As far as market share is concerned, they beat Microsoft’s Windows OS smartphones.

    Also, Bada offers support for running Samsung Apps with the purpose of creating its own mobile eco-system, with the total number of apps recently hitting 100 million downloads.

    Launched at the same time as Galaxy S, Wave, (the first Bada-based flagship model), Wave37 and low-end Wave578 as well as Wave723 were most popular in Europe.

    Bada 1.2 and the latest version, Bada 2.0, have a long history since around the year 2000. Of course, 10 years ago, the smartphone market wasn’t what it is now. Smartphones began to gain momentum only a couple of years ago whereas Bada has been around and constantly evolving over more than 10 years.

    Bada OS runs on SHP (Samsung Handset Platform), which originates back to MOCHA (Modular & Configurable Handset S/W Architecture). MOCHA was developed by Samsung Electronics Software Laboratory which was looking ahead to the future growth of software segment. The laboratory aimed to develop an easily replicable platform that was able to easily multi-task.

    Based on this platform, the first video-capable 3G mobile phone (SGH-Z100) was released to the European market. After its successful launch, MOCHA was replaced by SHP, a further developed version of MOCHA, which is now applied to many 3G mobile phones.  Each year, about 50 to 60 million handsets with SHP are shipped out of Samsung’s 200 million annual production volumes.

    SHP has claimed a very important part of Samsung Electronics Mobile Business Division for over 10 years and the platform was upgraded in 2010 to keep pace with the popularization of smartphones.  The new generation contains such features as multipoint-touch, 3D graphics and an enhanced User Interface (UI) among other features. A middleware layer, called OSP (Open Service Platform), was added to the platform to be later renamed Bada, on which you could develop various applications or download apps from the Samsung app store.

    Samsung enhances its own mobile platform with the launch of ‘bada 2.0’ [Samsung Tomorrow, Aug 25, 2011]

    Unveiled at Mobile World Congress in February 2011, bada 2.0 includes many compelling, new features. Borne of Samsung’s heritage in innovation, bada 2.0 brings together a wide variety of new capabilities including multi-tasking, Wi-Fi Direct, Near Field Communication (NFC) and voice recognition. It enables smartphone users to experience advanced services such as mobile payment, transport pass-card recharge and file sharing without Internet networking.

    With the improved support for web applications including Flash and HTML 5, users can experience enhanced web capabilities. It also means that smartphones based on bada 2.0 can run any web application developed with Flash or HTML. Samsung expects that this upgrade will help to greatly expand its developer community into Flash and JavaScript as well as the existing C++ community.

    A key feature for developer partners is the introduction of In-app Ads. Using the Ads API (Application Programming Interface) developers for bada 2.0 can easily insert advertisements, creating new revenue opportunities. Samsung has also upgraded and strengthened its application development environment, providing developers with increased support. An Emulator has been added to foster a development process suitable to the target environment. Tools such as Profiler optimize the device’s performance ensuring that resources like memory and processing power are used to their fullest capacity.

    Samsung has enhanced the ‘Samsung Apps’ retail store and expanded full availability through to 121 countries worldwide. With this 2.0 version, more differentiated functions will be offered from Samsung Apps, including new purchasing options and recommendations.

    In the third quarter this year, three new Wave smartphones, powered by bada 2.0, will launch the market; the devices will range from premium models with enhanced performance to entry-level devices that focus on affordability. Bada 2.0 SDK can be downloaded from the bada developer site (developer.bada.com).

    Other Linux activities from Samsung

    Samsung Linux Platform v1.0 / v2.0 (Nov. 2008 ~ Present)

    Samsung Linux Platform -- Nov-2011

    Samsung Linux Platform (SLP) is a mobile operating system based on the Linux 2.6 kernel and X.org server. Evolving from XO v1.0, SLP changed and developed several features, such as the replacement of the window system to X Window, as well as the support of EFL (Enlightenment Foundation Library) for applications. Furthermore, SLP has gradually expanded its target devices from mobile phones to TVs, cameras, MP3 players, tablets, and laptops. Not only has SLP been compatible with LiMo, but the SLP team has become LiMo foundation’s leading contributor. SLP’s design is based on the principles of the standard Linux desktop, suitably adapted for the mobile environment. SLP reuses a large number of Open Source components. Hence, its software architecture is easy to understand for anyone familiar with a standard Linux desktop. The SLP software stack has a layered architecture consisting of applications, middleware, and the Linux kernel.
    Members: approximately 300 developers

    Vodafone 360 H1 / M1 – Linux-based SNS Specialized Smartphones (Jun. 2009 ~ Sep. 2009)

    Based on SLP2, Vodafone 360 H1 and Vodafone 360 M1 are smartphones, the first LiMo Release 2 products that provide Vodafone’s specialized 360 online service focused on SNS. H1 is a high-end model based on TI (Texas Instruments)’s omap3430 CPU, which has the SGX340 GPU core. M1 is a lower-priced model based on SEC (Samsung Electronics)’s S3C6410 CPU. The Vodafone 360 H1 features a large 3.5-inch WVGA AMOLED display, a 5-megapixel autofocus camera with the capability to shoot 720p high-definition video, 16 GB of onboard storage, integrated GPS, plus Wi-Fi and Bluetooth wireless networking capabilities. It also supports EDGE/GPRS 850/900/1800/1900 and HSDPA mobile broadband capabilities. The M1 scales back slightly, providing a 3.2-inch TFT display, 1 GB of memory (with microSD expansion), a 3-megapixel camera, and integrated GPS. The M1 lacks Wi-Fi, but still offers HSDPA. Both phones feature a unique 3D interface that enables users to have a depth-based chronological view of mail and calendar items, as well as tie into exclusive Vodafone services.

    Members: over 500 developers

    XO v1.0 – LiMo Compatible Linux Platform (Sep. 2007 ~ Oct. 2008)

    XO is a Linux-based mobile platform that provides high level features, performance, and reliability, while supporting multiple sets of BSP, Window System, and Mobile Browser. XO is compatible with LiMo Release 1. The LiMo Platform is a modern Linux-based Operating System for mobile handsets. As a window system, XO adopted DirectFB, a thin library that provides hardware graphics acceleration, input device handling and abstraction, integrated windowing system with support for translucent windows, and multiple display layers, not only on top of the Linux Frame Buffer Device.
    Members: about 120 developers

    Vodafone kills 360 at last [Oct 19, 2011]

    Its attempt to create its own-branded mobile web experience will be closed down by year end

    Vodafone is to shut down its 360 cloud-based service by the end of the year, in another blow to carriers’ hopes of creating web offerings under their own brands to fight back against Google and Apple.

    In many ways, 360 was forward looking when it was introduced in 2009. It offered storage and synchronization across multiple devices in the cloud, long before iCloud or Amazon Cloud Drive came to Android, and it unified key user experiences such as social networks around a single address book and UI. It also included a portal for accessing music and video content, a number of third party widgets, and an application store.

    There were several problems though. For one, Vodafone wanted 360 to be more than just a useful service to go a step further than simpler cloud offerings like O2’s. It wanted it to be a vehicle to assert its own independence in the software platform, so it ran the initial offering on LiMO, a Linux-based OS which was the latest attempt to create a carrier-controlled mobile environment (it is now merged with MeeGo to form Tizen). As with other such attempts, developers and consumers remained largely indifferent, putting their efforts into the mass market Android and iOS, and so after a while Vodafone scaled back its ambitions and transferred key elements of 360, such as the address book, to the Google OS.

    However, the LiMO plan had cost it the interest of many handset makers and developers, and by the time it reworked the offering, other cloud services had appeared. Its main smartphone partner for LiMO and 360 was Samsung, but despite a friendly user interface, the 360-branded handsets were never as heavy hitting as models such as Galaxy Sand eventually they were axed altogether, relegating 360 to a service available on a range of smartphones.

    Vodafone compounded its problems by trying to use its new-found Android support to push its 360 agenda. It caused a storm of negative publicity for its service when it forcibly downloaded 360-branded apps and UIs when customers upgraded their Android release on certain HTC handsets.

    All these missteps meant 360 was pushed to the back of the Vodafone armory, along with its loftier cloud ambitions, and this week it confirmed it would phase out the brand over the next few months. It sent text messages to customers advising them to copy any contact details, emails or photos currently stored in the cloud before December 31. The writing has been on the wall for this round of Vodafone’s over-the-top endeavours for a while – a year ago, its head of internet services, Pieter Knook, poached from Microsoft two years earlier, resigned.

    Samsung’s Software Prowess: Big Changes are Coming! [Samsung Tomorrow, Oct 14, 2011]

    Dubbed as the Next Generation Software R&D Group, Samsung’s elite crew of programmers and experts endeavor to develop software for next generation media. It’s always hard to predict the future, but this group continues to move forward, based on media-market analyses and ongoing research. We had a chance to speak with some of the folks about the development.

    Q. What does your team do?

    Lee: The team develops the right software for the next generation mediabased on our research and analysis as to what types of media will prevail in the market. Bada, Android and iOS are currently in equal positions, allowing users of these devices to download applications from their own proprietary online application stores, such as “App Store” or “Android Market”.

    In contrast, web-based OS will be using a cloud-based approach rather than individual users running applications installed on their devices. With the advent of web OS, users on any browser-enabled mobile device will be able to access a whole slew of services on the web without the bothersome task of installing. It is our top priority to develop web OS-specific software accessible to everyone.

    Kim: It started with a big idea of building an open web application platform allowing you to run apps online written for any devices. Just to be clear, “next generation software” means applications distributed across web servers or online or running inside the cloud. We’ve been trying to explore possibilities for better solutions, continuing to engage in research and development to get geared up to be the market leader in the future.

    Q. Can you share a bit more specifically what you do?

    Kim: My team is currently developing UI related functions for a SLP browser. I’m sure it’s safe to say we’re the end user’s first point of contact, as they first come face-to-face with the UI when using the browser.

    Lee: I’m looking after a script engine that converts JavaScript, being the only dynamic language on the web, into programming languages, which will help speed up PC gaming.

    Park: I’m working on webcore, linking UI with the script engine.

    Q. Tell us about your future goals.

    Lee: We are looking at about 3 years for the emergence of a huge market for the web-based standard OS, creating an integrated ecosystem for mobile applications. Wouldn’t it be nice for us to take the lead?

    This group debuted back in January, consisting of 40 professional engineers assembled and organized from the ground up within Samsung. Keeping up with the unprecedented pace of emerging technology, this team is now in the midst of developing web OS-specific software accessible to everyone. Samsung has a lot of confidence in its group of excited, passionate and able engineers. Shouldn’t be long before you have something made by this group running in your hands.


    Welcome Tizen to the Linux Foundation [Jim Zemlin, Executive Director of the Linux Foundation, Sept 27, 2011]

    Tizen is a Linux-based, open source platform designed to address the future of HTML5-based applications across a variety of device types.

    Welcome to Tizen [Dawn Foster, Community Manager for MeeGo, Intel, Sept 27, 2011]

    Tizen will support multiple device categories, such as smartphones, tablets, smart TVs, netbooks, and in-vehicle infotainment devices.

    The Tizen application programming interfaces are based on HTML5 and other web standards, and we anticipate that the vast majority of Tizen application development will be based on these emerging standards. These APIs will cover various platform capabilities, such as messaging, multimedia, camera, network, and social media. For those who use native code in their applications, the Tizen SDK will include a native development kit. We will open the entire Tizen software stack, from the core OS up through the core applications and polished user interfaces.

    We expect the first release of Tizen and its SDK in the first quarter of 2012.

    What’s Next for MeeGo [Imad Sousou, Meego’s technical steering group co-leader, Director, Intel Open Source Technology Center, Sept 27, 2011]

    I want to personally thank everyone who has participated in MeeGo over the past year and a half, and I encourage you to join us at Tizen.org.

    Limo Foundation And Linux Foundation Announce New Open Source Software Platform [LiMo Foundation™ and the Linux Foundation global press release, Morgan Gillis, Executive Director of LiMo Foundation, Sept 27, 2011]

    Tizen combines the best open source technologies from LiMo and the Linux Foundation and adds a robust and flexible standards-based HTML5 and WAC web development environment within which device-independent applications can be produced efficiently for unconstrained cross-platform deployment. This approach leverages the robustness and flexibility of HTML5 which is rapidly emerging as a preferred application environment for mobile applications and the broad carrier support of the Wholesale Applications Community (WAC). Tizen additionally carries a state-of-the-art reference user interface enabling the creation of highly attractive and innovative user experience that can be further customized by operators and manufacturers.

    … a well-timed step change which unites major mobile Linux proponents within a renewed ecosystem with an open web vision of application development which will help device vendors to innovate through software and liberalize access to consumers for developers and service providers.

    (and see also LiMo&Tizen for what’s actually happening there).

    Tizen Summit Asia 2011 coming! [Oct 27, 2011]

    Nomovok organizes Tizen Summit Asia 2011 at Beijing Marriott Hotel City Wall 8-9 December. The event gathers together Open Source Vendors, OEMs, operators and other Tizen project contributors, together with local Open Source contributors in China. Check the event website and register here!

    Dear Intel & Samsung, Can Tizen have some Qt ? [Oct 24, 2011]

    Is banking everything on HTML5/JS/CSS3 the best way forward ? I think Not. Could we not have HTML5 + Qt Support in Tizen ? Already Nomovok have announced that they will provide Tizen with integrated Qt, but for this to work we need it to be adopted by the project as a whole. If we lose Qt then we Lose a lot of Developers that believe in it and NOT in HTML5 and have not bought into being able to make the move to HTML5. For the wholesale of applications HTML5 seems like the one, but for more specialist applications Qt is a Development Framework that a lot of development companies prefer and that is a fact that you can’t get away from.


    sleeve says: October 26, 2011 at 10:33 pm

    @uncle steve: now intel says no to qt?

    no, samsung says no to qt as it is open source LGPL and any improvement or deployment would help Nokia tiny 1% – Samsung afraids. Samsung is happy with its vaporware BSD-licensed englightement without even one stable release in 11 yearsbecause the license allows to close any single bit if needed. If enlightenment fails samsung will use the backup tech aka HTML5 as already plans and no qt at all. Again, because in their flawed perception that would give nokia a point. All in samsung’s SLP/Limo – 4 bloody years without even single flawed release. The korean giant is strong in pushing hardware that’s all about it. Otherwise bada would be such a success for them.

    Yeah Intel apparently HAPPILY supports qt on its part of tizen on its hardware and in AppUp stores. Intel wants apps SO qt will give what enlightenement wont.

    More info about Tizen… [Florent Viard, Oct 24, 2011]

    Hi all,

    I want to share with you all the info the MeeGo Network France gathered from unofficial sources about Tizen.

    Some of these info could be inaccurate, so consider them with care.

    When the Tizen project was announced, it was more a “political” decision about a view for a future system than the announcement of an already existing new technical platform.

    Ever since then, the Linux Foundation, Intel and Samsung are working on how they could create it based on MeeGo and Limo. It looks like they are still not sure of the architecture and this is certainly why they haven’t disclosed any technical info yet.

    A big part of Tizen will be to have a framework and the corresponding SDK to support HTML5-WAC applications. Native applications development should also be supported through the usage of the EFL (Enlightenment_Foundation_Libraries –
    http://en.wikipedia.org/wiki/Enlightenment_Foundation_Libraries) with the SDK. So we could suppose that the reference UI of the system will also be based on the EFL.

    How the merge between MeeGo and Limo will be done? MeeGo will give a big part of the system with the components that are not QT-based, and Limo will provide the EFL components. More components of Limo will be used for the handset stack of Tizen. So, the overall appearance of the system should be similar to MeeGo and it should not be too hard to have derived version with the QT-things for those who want it.

    In the current planning, the first version of Tizen is supposed to be released in February 2012 with the SDK. But we don’t know if the development and sources will be opened to everyone before this.

    >From the governance side, the reassuring thing that we heard is that Samsung and Intel really want to have Tizen be a common system shared with other manufacturers and not be seen as their own system, so they gave the leadership to the Linux Foundation. And that is why there is currently not so much communication coming from Samsung or Intel about Tizen, because it is of the responsibility of the Linux Foundation to decide what and when communicate and if there could be community involvement or not in the first stage of Tizen.

    So, our questions go to the Linux Foundation to know when they will start to disclose more info? If nothing will be available before February 2012, maybe it will be good to at least release MeeGo 1.3?

    Don’t hesitate to reply if you want to correct things or if you have more details.

    MeeGo Network France

    Re: More info about Tizen… [Dawn M Foster, Community Manager for MeeGo, Intel, Oct 26, 2011]

    On Oct 26, 2011, at 6:32 AM, Arnaud Delcasse wrote:

    > Novomok looks like actually being the organizer, yes. But Linux
    > Foundation people are announced for keynotes and presentations.
    > On IRC, Paimen from Novomok said that he would send more
    > informations on the mailing list “later today”.
    > Short things I’ve read from him on IRC :
    > – this would be an “unofficial” summit (14:16:56          Paimen | so
    > basically this is unofficial event for community and vendors)
    > – it replaces a “MeeGo summit” which should have been organized in
    > Asia (14:18:19          Paimen | well it supposed to be meego summit
    > and because of current events we decided to change it for open forum
    > for tizen)

    Yes, it is being organized by Nomovok as an unofficial summit, but we’ve known about it, and I have also been talking to Pasi Nieminen about this summit. We’ll work with Pasi and others to help clear up this confusion shortly.

    Re: More info about Tizen… [Akira Tsukamoto, Oct 26, 2011]

    Hi all,

    I work for Nomovok and I would like to add some comments about Tizen summit in Asia: http://tizensummitasia2011.com/

    • I understand your frustration having no public information released from the Linux Foundation and relevant companies yet. Please be patient for a while because they are preparing the background to make the information public.
    • I understand that when the Linux Foundation frozen the all the MeeGo development infrastructure such as wiki, build server and repository, equivalent Tizen infrastructures are not hosted yet. It is also ongoing and please be patient.
    • As Ms. Dawn Foster from Intel mentioned that Pasi is the CEO of  the Nomovok and coordinating the Tizen Summit 2011 in Beijing with the Linux Foundation and relevant companies, so it is concrete event.
    • The main purpose of having the Tizen Summit is to get all the people interested on Tizen to have face to face gathering and share the information together. This activities should improve the speed of project of Tizen process.

    I Hope thing gets clear with the above.
    Jukka Raninen is also the person who has clear situation for the event.



    Will Intel’s Tizen mobile operating system succeed where MeeGo failed? [Dr. Axel Rauschmayer, Oct 20, 2011, ]

    Tizen [1], Intel’s new mobile operating system, is supposed to succeed where MeeGo failed. However, the article “From MeeGo to Tizen: the making of another software bubble” by David Neary for VisionMobile expresses doubt:

    One thing which has not changed from MeeGo is the wide range of participants being targeted by the project. At the moment, the target audience can best be summarised as “everyone”. Tizen is aimed at platform developers, integrators, vendors, application developers, and mobile enthusiasts. That’s a very wide range of target audiences, each with different needs and expectations. Not knowing your target customer is a surefire way to throw money down the drain.

    Technology-wise, there are also many cooks:

    We also know is that the primary APIs for 3rd party developers are targeting HTML5 and WAC environments. WAC stands for Wholesale Applications Community, a set of APIs for building and delivering rich HTML5 applications, based on APIs from JIL (Joint Innovation Labs) and BONDI (a platform specified by the now-defunct Open Mobile Terminal Platform, OMTP). The Enlightenment Foundation Libraries (EFL), are also set to be a key part of the platform. We can infer two things from this: Qt will be taking a back seat in Tizen, if it is part of the platform at all, and it appears that SLP [the Samsung Linux Platform] will be the basis of the Tizen platform.


    • WAC is an organization run by telecom companies – not by handset makers. Supporting its standards smells like a marketing decision, not a technical decision. At least it makes sense in the HTML5 context. Compare: RIM supporting Android apps on the PlayBook where a completely different technology is hosted by the native QNX.
    • EFL is a portable user interface library that originated with the X11 (Unix) window manager Enlightenment. It has bindings for several languages, including Python, JavaScript, Perl, C++, and Ruby.

    The world could really use a truly open mobile operating system. Using HTML5 for the user interface layer also makes a lot of sense. I’ve always wondered why Intel does not go it alone. So far it has not had a lot of luck with its partners; and with Tizen, it is already doing all the talking, while Samsung is largely silent. Another paragraph from the article explains the reason:

    Tizen seems set to be another victim of misaligned incentives across several industry partners. Samsung is bringing SLP to the “standards” table simply to find a new home for it, now that LiMo [the organization that previously backed SLP] is winding down. Intel is seeking another marriage of convenience, trying to tempt a major OEM to ship significant x86 chip volumes.

    Related reading:

    1. Intel replaces its MeeGo mobile OS with the HTML5-based Tizen