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Entry level Chrome OS based commercial and consumer products built on Rockchip RK3288-C SoC

Once you have regular security problems on your Windows 10 PC like me, and you are essentially already close to 100% using web applications only like me, than it is time to move over to the Chrome OS platform. And this could be done now with a rock bottom cost. This is what I’ve found by examining the latest Chrome OS platform information as well as the entry level hardware represented by devices built on Rockchip RK3288-C SoC (a low-end quadcore 64-bit ARM SoC with lowest cost IP inside, so the SoC is the lowest cost too).

There is a “hidden” advantage as well. The “Android apps on Chrome OS” is in Beta now, but when the current Android Framework in Chrome OS will move from support of Android Marshmallow [6.0] to Android Nougat [7.0] Coming to Chrome OS 58 or 59 all Google Play store apps will be available properly on Chrome devices as well. In a companion post I’ve examined the current state-of-the-art of Android security as well, and that is looking much better than that of current Windows 10. So as far as all this information is concerned such a platform change looks like the final solution for my current security issues on Win10.

There is a further impetus from yesterday’s news on Microsoft Edge comes last in browser security battle By 18 hours ago from techradar

Chrome remains the undisputed champion at Pwn2Own

So let’s examine first the state-of-the-art of Chrome OS security:

1:57-2:00: “What we know is that every Chrome device on the market today has a TPM.”
Streamed live on Feb 1, 2017G SuiteChrome OS Security Guide, an in-depth discussion by David Karam, Chrome OS Product Manager. An overview of Chrome OS security across the entire stack.

Next let’s see the latest information about the strategic value proposition of the Chrome OS:
March 9, 2017, Google CloudSimple, flexible, and secure Chrome OS solutions built for the future (Google Cloud Next ’17) by Rajen Sheth Director of Product Management, Android and Chrome for Business and Education, Google. As businesses evolve, they need technology solutions that are simple, flexible and cost-effective to help them succeed today and build for tomorrow. Chrome provides solutions fit for the workplace of the future – providing a secure, consistent user experience across a range of devices that can be used anywhere. Learn how your business can leverage ChromeOS in multiple ways.

March 15, 2017G SuiteOptimizing your Retail Business with Google Chrome (17- min) by Chris McLaughlin (Strategy and Solutions Manager, Android and Chrome at Google)
– Retail is being disrupted by digital. With a need to improve the in-store experience, retailers want technology to optimize employee effectiveness and customer experience.
Chrome devices empower retail store employees and delight customers while improving IT efficiency.

March 8, 2017, The Keyword from Google: How businesses are smartly transforming with Google Cloud, Android, and Chrome by Rajen Sheth Director of Product Management, Android and Chrome for Business and Education, Google.

While businesses with a mobile strategy are commonplace today, that doesn’t mean the mobile transformation is over. Today, we’re highlighting how companies are using Google Cloud, Chrome, and Android to reimagine the way they engage customers in public spaces and also equip employees to work more productively in the office and in the field.

Smart signs cut costs and provide customer insights

We recently collaborated with Coca-Cola on Chrome-based digital signs for supermarkets that pull in localized ads from DoubleClick and are equipped with beacon technology for pushing personalized messages to mobile users.

Coca-Cola_digital_signage.width-458[1]

The company has worked closely with Google Cloud to build a new signage solution that includes affordable digital sign and menu boards for Coca-Cola sellers.

“Our mission at Coca-Cola is to elevate the consumer experience to a place of pure excellence and the ability to send the right message to the right person at the right time is key to driving that world class experience in the connected retail world,” said Greg Chambers, Global Group Director of Digital Innovation at Coca-Cola.

The displays are powered by inexpensive Chromebit devices connected to a content management system (CMS) on Google Cloud Platform. The Chromebits also provide simple, centralized management of the signs. Combined with sensors, they can offer the company detailed, actionable information through Google Analytics as well as highly contextual advertising to other screens like nearby customer smartphones.

Android plus cloud intelligence enables field workers

UK pest control company Rentokil Initial is piloting a fleet of Android devices that utilize Google Cloud machine learning, including our Vision API image classification technology, to help field workers better identify pests and get treatment suggestions. Employees use an Android app to capture images that are identified using a machine learning model that’s been trained on Rentokil’s pest imagery database. The app then provides solutions to eradicate the pests. The PestID app, jointly developed by Accenture Mobility, is among the first wave of solutions Google is helping build as part of an alliance announced last year with Accenture.

Connecting manufacturing to the back office

42Q, a product division of manufacturing services provider Sanmina, developed a Manufacturing Execution Systems (MES) solution that runs on Google Cloud Platform.

42q-android-manufacturing.width-500[1]

It enables Sanmina employees and 42Q’s customers to bring real-time transparency to their factory operations using Android and Chrome devices. Using 42Q with Chrome, “deskless” back office workers can access work instructions, data requirements, and quality plans without deploying heavy client applications and expensive equipment.

Factory operators can also use the 42Q Android app for a “tailored” mobile interface, ensuring they only see critical information on demand.

When combined with G Suite, everyone from front office planners to back office operators can collaborate on current production line states, critical orders and real time reporting on factory operations.

Tomorrow’s businesses: empowered with advanced devices, collaboration and context

With a Google Cloud devices and mobility strategy, businesses are able to gather contextual data through devices and apply machine learning analytics to quickly take smart, well-informed actions. And the more employees who use managed Chromebooks and Android devices to collaborate and securely access documents in G Suite, the more efficient your whole team becomes.

Several new devices support this secure data-driven strategy. The Asus Chromebook Flip and recently-announced Samsung Chromebook Pro and Plus function as both a Chromebook and an Android tablet with Google Play support. Last month, AOPEN launched the Chromebox mini and Chromebase mini, which also support Android apps and can use our new Kiosk APIs for improved app management and a robust customer experience.

To learn more about the Google Cloud devices and mobility solutions that enable a connected workspace, visit our booth at Next 2017 between March 8 and 10. There we’ll be demonstrating how a business becomes smarter when you pair Chrome and Android devices, cloud services and sensors with employees, customers and spaces. Or sign up here for additional information as we continue to evolve our range of data-driven tools to make every workspace connected no matter where it is.

Google Devices are built for the cloud -- Google Next 17 March 8, 2017

Feb 22, 2017, AOAMarketing: AOPEN Chrome Webinar Series Part 1: Developing Next Gen Solutions AOPEN’s Jim Hoey along with Google’s Chris McLaughlin (Strategy and Solutions Manager, Android and Chrome at Google) go over Chrome OS, developing on Chrome, and an example of a fully integrated Chrome solution.

Feb 22, 2017, AOAMarketing: AOPEN Chrome Webinar Series Part 2: Chrome Device Management AOPEN’s Jim Hoey and Miles Schofield discuss the benefits of Chrome Device Management (CDM) and how businesses can utilize it for rapid deployments, reducing and controlling costs, and much more.

Feb 22, 2017, AOAMarketing: AOPEN Chrome Webinar Series Part 3: AOPEN Chrome Mini Devices AOPEN’s Jim Hoey and Miles Schofield introduces two new AOPEN Chrome Devices: Chromebox Mini and Chromebase Mini

Re: “TPM chip” mentioned in the early part of the 1st video above:
from Trusted Platform Module article in Wikipedia

Overview 

Trusted Platform Module offers facilities for the secure generation of cryptographic keys, and limitation of their use, in addition to a random number generator.[4][5] It also includes capabilities such as remote attestation and sealed storage, as follows:

  • Remote attestation – creates a nearly unforgeable hash key summary of the hardware and software configuration. The program hashing the configuration data determines the extent of the summary of the software. This allows a third party to verify that the software has not been changed.
  • Binding – encrypts data using TPM bind key, a unique RSA key descended from a storage key.[6]
  • Sealing – encrypts data in a similar manner to binding, but in addition specifies a state in which TPM must be in order for the data to be decrypted (unsealed).[7]

Software can use a Trusted Platform Module to authenticate hardware devices. Since each TPM chip has a unique and secret RSA key burned in as it is produced, it is capable of performing platform authentication.

Generally, pushing the security down to the hardware level in conjunction with software provides more protection than a software-only solution.[8] However even where a TPM is used, a key would still be vulnerable while a software application that has obtained it from TPM is using it to perform encryption/decryption operations, as has been illustrated in the case of a cold boot attack. This problem is eliminated if key(s) used in TPM are not accessible on a bus or to external programs and all encryption/decryption is done in TPM.[citation needed]

TPM implementations 

Starting in 2006, many new laptop computers have been sold with a built-in Trusted Platform Module chip. In the future, this concept could be co-located on an existing motherboard chip in computers, or any other device where the TPM facilities could be employed, such as a cell phone. On a PC, either the LPC bus or the SPI bus is used to connect to the TPM.

Many manufacturers make TPMs. The Trusted Computing Group has certified TPMs manufactured by Infineon Technologies, Nuvoton, and STMicroelectronics.[15] The Trusted Computing Group has assigned TPM vendor IDs to Advanced Micro Devices, Atmel, Broadcom, IBM, Infineon, Intel, Lenovo, National Semiconductor, Nationz Technologies, Nuvoton, Qualcomm, Rockchip, Standard Microsystems Corporation, STMicroelectronics, Samsung, Sinosun, Texas Instruments, and Winbond.[16]

There are five different types of TPM 2.0 implementations: discrete TPMs (dTPM), integrated TPMs, firmware TPMs (fTPM), software TPMs, and virtual TPMs.[17][18] 

  • Discrete TPMs are chips that implement TPM functionality and nothing else, and are in their own semiconductor package.[17] These implement their functions in hardware to resist software bugs and implement tamper resistance.[18] They are therefore the most secure type of TPM.[18] 
  • Integrated TPMs are part of another chip that implements other functionalities.[17] While they use hardware that resists software bugs, they are not required to implement tamper resistance.[18] Intel has integrated TPMs in some of its chipsets.[17]

from ARM TrustZone FAQ article on Open Virtualization – ARM TrustZone and ARM Hypervisor Open Source Software site

How does the Trusted Execution Environment (TEE) compare to Trusted Platform Mobile (TPM)?

There are two main components of platform security:

  1. Trusted Execution Environment
  2. Trusted Platform Module

They work in tandem; one is not designed as a replacement of the other. As an analogy, TEE is the bulletproof safe, while TPM is the 128-digit combination lock for the safe. Both are needed to ensure the safe is protected.

TEE encompasses the following elements:

  1. A protected or secure execution of critical applications in a virtualized environment
  2. Safe and secure boot ensures all system software components are in a known and “trusted” state before launching.

TPM provides the following services:

  1. Remote attestation: External services can verify that the system has not been altered or tampered with by using a hash of both system state. The verification is performed on both hardware and software. It is necessary to check that the system is not compromised before executing sensitive processes.
  2. Binding: Encryption of data using a unique RSA key that is burned into the chip when the chip is manufactured.
  3. Sealing: A feature that ensures that data isn’t accessed or decrypted when the system is in normal operation. It ensures that applications cannot access protected data when the system is in a sealed mode. But it can also allow legitimate applications to access protected data.

Arguments were made that TPM is not necessary if the TEE is robust. Some vendors have chosen not to use external TPM and store the keys and protected data in a TEE-only addressable area. TEE can help with Binding and Sealing. ISO standards suggest using a full-fledged TPM. External TPM could be very useful in coordinating between several masters and other complex systems. On the other hand, solutions that only rely on TPM are very vulnerable for execution and boot attacks. It is easy to override the application run states and circumvent TPM.

Do Intel or AMD offer Trusted Execution Environments?

Yes, other processor architectures support TEE. Popular CPU Architectures and their TEE implementations:

  1. ARM TrustZone
  2. Intel TXT
  3. AMD Secure Execution Environment

All three of these TEE implementations provide a virtualized Execution Environment for the secure OS and applications. To switch between the secure world and the normal world, Intel provides SMX Instructions, while ARM uses SMC. Programmatically, they all achieve very similar results.

Popular TPM Implementations:

  • ARM SecureCore
  • TPMs from Broadcom and other vendors who meet ISO standards

ARM: SecurCore Processors
Tamper resistant – optimized for security applications

The ARM® SecurCore processor family provides powerful 32-bit secure solutions based upon industry leading ARM architecture. By enhancing highly successful ARM processors with security features, SecurCore provides smart card and secure IC developers easy access to the benefits of ARM 32-bit technology such as small die size, energy efficiency, low cost, excellent code density and outstanding performance. SecurCore processors, used in a wide range of security applications, outperform legacy 8-bit or 16-bit secure processors.

Performance, anti-tampering

SC300
High performance smartcard and embedded security applications

Optimized, anti-tampering

SC000
Highest volume smartcard and embedded security applications.

SecurCore characteristics

ARM SecurCore processors are designed primarily for tamper-resistant smart cards and incorporate several security features that make SecurCore an ideal choice for such applications. Further details on the SecurCore security features are available under an NDA (non-disclosure agreement) from ARM.

ARM SecurCore are built upon the ARM Cortex-M series. They benefit from wide tools support, including full support from RealView® Microcontroller Development Kit (the Keil uVision environment), the most popular smart card development tool chain in the industry.

SecurCore applications

SecurCore is shaping the future of smart cards and it is successfully adopted in many applications:

  • Advanced payment systems
  • Electronic passports
  • Electronic Ticketing
  • SIM
  • Transportation
  • Smart cards

Industry Standards

SecurCore is the industry standard architecture of choice for smart cards.

Re: “Android apps on Chrome OS” also mentioned in the 1st video above:
March 13, 2017, Chromebook Central Help ForumAndroid apps on selected Chromebooks FAQ

Hi everyone

We have been rolling out the Google Play Store on select Chromebooks on the Stable channel and the Play store will now be available on more Chromebooks in the coming months.

You can find the full list of Chromebooks here  but please note also that all the Chromebooks we launch in  2017 will support  Android apps.

This post aims to answer the most frequently asked questions about Android apps on Chrome OS and provide more clarity on which what Chromebooks run Android Apps:

Stable Channel

Android apps are now available on Stable Channel in the following devices

  • ASUS Chromebook Flip C100PA
  • Acer Chromebook R11 / C738T / CB5-132T
  • Google Chromebook Pixel (2015)
  • Samsung Chromebook Plus

Beta Channel

  • ASUS Chromebook Flip C302
  • Acer Chromebook R13 (CB5-312T)

Dev Channel

  • ThinkPad 11e Chromebook 3rd Gen (Yoga/Clamshell)
  • Dell Chromebook 13 7310
  • ASUS Chromebook C202SA/C300SA/C301SA
  • HP Chromebook 13 G1
  • Samsung Chromebook 3
  • HP Chromebook 11 G5 / HP Chromebook 11-vxxx

FREQUENT ASKED QUESTIONS

WHY ANDROID APPS AND HOW WE BUILT

What does it mean  that “Android apps are coming to Chromebooks”?

“Android apps are coming to Chromebooks” means that we are bringing the Google Play Store and all Android apps to compatible Chromebooks.

Why are we building it?

Chrome OS has brought the web as a first class citizen to our users. With that, we made great productivity and  knowledge devices. We want to give the Google Play Store Google’s app ecosystem, the same treatment and treat  both the web and Android apps as first class citizens to our users and provide them with a platform for productivity, consumption, gaming and more.

How did we build this?

Android will run in a container side-by-side with Chrome OS. The apps will then be composited into Chrome OS inside of windows. Input into those windows (touch, mouse, keyboard) will be sent to the Android container and processed by the app. All concepts expected by Android apps (intents, notifications, toasts, you name it) will be fully supported by Chrome OS.

GETTING STARTED

Why is Play Store not available for download on my Chromebook?

The Play Store is available for certain Chromebooks. To see the list of Chromebooks that will eventually be able to run the Play Store, check here.

I did not opt into to download Play Store support – how do I enable it?

You can enable Android apps by going into Settings and checking – Enable Google Play Store on your Chromebook. You can check steps in our Help Center.

I’m using Chromebook in my workplace or school, and heard that Play Store should be available for download – how come it’s not showing up? 

Please ask your IT administrator so that you can enjoy using Play Store applications as soon as possible.

APPS & GOOGLE PLAY RELATED QUESTIONS

March 10, 2017ClintonFitch.com: Android Nougat [7.0] Coming to Chrome OS 58 or 59

While the ability to run Android apps on Chrome OS continues to roll out, the question for many is when or if it will be updated.  The answer is yes and pretty soon.  This week while attending Google Cloud Next in San Francisco, I posed the question to Chrome OS product management in a breakout session and it was confirmed that Android Nougat will be coming to the platform build 58 or 59.  Given that it is already in the beta channel, I suspect that it is likely 58.

As readers may know, Android Framework in Chrome OS currently is based on Android Marshmallow [6.0].  So, in theory, if an app will run in Marshmallow, it will run on Chrome.  The tricky bit has been that some apps can’t go full screen in 6.0 and features like multi-window support for apps is not something that is supported at all in Marshmallow.  All of that changes under 7.0 obviously as the framework allows for it.

The other big challenge with Marshmallow is that you can only run one app at a time, somewhat related to the multi-window aspect.  In other words, if you are running an Android app on your Chromebook and switch focus to another app, the first app quits running on the backend.  So things like sync don’t work.  That would change in a Nougat framework.

When I asked Google about this, they confirmed that Nougat is coming to Chrome OS in the 58 or 59 train.  That’s good because 58 is in the Beta Channel and 59 is in the Developer channel.  So, at best, we are likely 6 weeks away and at worst, 12 weeks.

Perhaps the better news in all of this, the Chrome team also confirmed that they want to accelerate support in the future of Android so when Android O [8.0] is released later this year, we could see widespread support of it much faster than we have Nougat.

New AOPEN Chrome devices offer enterprise grade performance at an affordable price

New York, 17 January 2017 – Two new powerful and innovative AOPEN Chrome devices, from one of the leading commercial* Chrome device manufacturers, are set to drive customer experience in 2017.

The AOPEN Chromebase Mini and Chromebox Mini devices are part of a new enterprise range aimed at bringing enterprise reliability and features at an affordable price.

The Chromebase Mini is an enterprise-ready interactive 10.1-inch all-in-one touchscreen solution. It’s designed to be managed with ease, reliability, and security – making it ideal for high-traffic enterprise environments including digital signage, POS, self-service kiosks, digital corporate communication, and AV room control.

The second device, the Chromebox Mini, is the smallest Chromebox on the market today and also runs on the Chrome OS platform. It is solid state and can be used as an SME or enterprise desktop replacement hosting IOT applications, digital signage and kiosks and affording greater control of in-store engagement.

Stephen Borg, Global Chief Digital Officer AOPEN Group, says the devices represent a major leap forward in design – allowing a ubiquitous approach to multiple use cases, rapid application development, and ease of use for the signage, kiosk, POS, and other enterprise markets.

“AOPEN designed its new Chrome OS device line to empower the customer by servicing a wide range of verticals and needs,” says Borg. “They are fully enterprise-ready in terms of product longevity and reliability, ease of large deployment, remote access, and service.”

Chromebase Mini
The Chromebase Mini, an all-in-one 10.1-inch solution, does not require a kiosk protective case, is waterproof and tamper proof unlike like a consumer touch device.

The enterprise ready all-in-one touch device supports audio-video conference platforms, such as Google Hangouts. It offers mounting options for A/V or desktop use (including a built-in Vesa Mount stand), high-quality camera and audio, and a dual microphone. The chromebase mini is also accompanied by optional accessories such as recess wall mounts, POE adapters, and adapters to mount various payment solutions.

By leveraging AOPEN software layer meldCX, the Chromebase Mini is compatible with end-user legacy POS systems – featuring local app instances for offline use and device integration, while maintaining a competitive price point.

“The Chromebase Mini achieves both customer and operational benefits. Its aesthetic and interactive design makes it ideal for high-traffic enterprise environments and provides a compelling way for customers to transact. Retailers or Integrators can also use Chrome Device Management to control and manage their device fleets. It means that content updates and management of the devices can be done remotely via the cloud, and its ease of rollout gives retailers an amazing experience,” says Borg.

“The Chromebase Mini is also ideal for enterprise business solutions. It positions Chrome squarely in the cloud, offering secure flexibility of business cloud solutions and enabling both Google Hangouts and other video conferencing solutions.”

Chromebox Mini
The Chromebox Mini is a solid-state, ultra-small form factor device. It is the smallest enterprise-ready Chromebox currently available.

It supports Chrome Device Management, and can be used as an enterprise desktop replacement. Its features include fanless design, Bluetooth, wide-reaching dual-band antenna, and power button extension ports for ease of mounting behind device or having other AV equipment control on/off state .

Both the Chromebase and Chromebox Mini are enterprise-grade solutions, at a price point suitable for home use for those wanting a more reliable silent solution. Both feature fanless/non-venting hole designs, can operate in a wide range of temperatures, and meet Google’s security requirements.

“Rather than re-purposing consumer-grade products and support for commercial environments, AOPEN has introduced a design for the Chrome Mini Range that is robust and reliable enough for enterprise deployments across key verticals – including retail, hospitality, and QSR,” says Borg.

Chromebase Mini – key features:

  • Panel: 10.1” 1280 x 800 250nits AHVA
  • Touch: 10 point multi-touch; pinch to zoom
  • CPU: Quad-Core Cortex-A17, up to 1.8GHz
  • DRAM: LPDDR3 Dual Channel 4GB
  • Storage: EMMC 5.0 16GB
  • FHD Webcam (2M)
  • Built-in Dual Digital MIC and Stereo Speaker
  • WIFI+ BT4.0: 802.11 b/g/n/ac + BT4.0 x 1

Chromebox Mini Fievel – key features:

  • Fanless/non venting hole design
  • CPU:Quad-Core Cortex-A17, up to 1.8GHz
  • DRAM: LPDDR3 Dual Channel 4GB
  • Storage: EMMC 5.0 16GB
  • WIFI+ BT4.0: 802.11 b/g/n/ac + BT4.0 x 1

*AOPEN commercial grade products are engineered for 24/7, 365 use in a commercial environment. Products are all solid state. In addition, the Chromebase Mini has tamper proof and water resistant features.

About AOPEN
Founded in 1996, AOPEN is today a major global electronics manufacturer and a thought leader in digital signage.

AOPEN is an official partner for Google Chrome devices, including the following tiers:

  • Google Cloud Sales Premier Partner (Chrome)
  • Google for Education Sales Premier Partner
  • Google Cloud Services Partner (Chrome)
  • Google for Work Education Services Partner

Specialising in multi-platform, ultra-small form factor computing for both home and business, AOPEN works with a wide range of partners – from hardware to software and services. Through these partnerships, AOPEN creates advanced digital display solutions for many of the world’s top brands.

Part of the Wistron group, AOPEN has a presence in over 100 countries. AOPEN customers and partners range from governments and financial institutions to retailers, retail design firms, strategic consultants, and branding agencies.
www.aopen.com

Features:

● Fanless/non venting hole design
● CPU:Quad-Core Cortex-A17, up to 1.8GHz
● DRAM: LPDDR3 Dual Channel 4GB
● Storage: EMMC 5.0 16GB
● WIFI+ BT4.0: 802.11 b/g/n/ac + BT4.0 x 1
● Dimensions: 5.75 x 3.8 x 0.94 in

For additional details, download the Chromebox Mini spec sheet below. DOWNLOAD SPECSHEET

Features:

● Panel: 10.1” 1280 x 800 250nits AHVA
● Touch: 10 point multi-touch; pinch to zoom
● CPU: Quad-Core Cortex-A17, up to 1.8GHz
● DRAM: LPDDR3 Dual Channel 4GB
● Storage: EMMC 5.0 16GB
● FHD Webcam (2MP)
● Built-in Dual Digital MIC and Stereo Speaker
● WIFI+ BT4.0: 802.11 b/g/n/ac + BT4.0 x 1

For additional details, download the Chromebase Mini spec sheet below. DOWNLOAD SPECSHEET

201605-09, Rockchip: RK3288-C based CTL J4+ Chromebook, priced at under $200!

The humble Chromebook has gone through many revisions since its inception nearly five years ago. Originally designed as a low-cost notebook running the Google Chrome OS and connected to the cloud for everyday work, there are now ultra-premium models such as the Pixel, a wider range of touchscreen-enabled designs primarily from Asus, as well a bevy of entry-level offerings that target value above all else.

This budget end of the market is dominated by Chromebooks powered by the ARM architecture. Chief amongst the proponents of this Internet-connected device is Chinese chipmaker Rockchip, whose RK3288 system-on-chip processor powers a number of Chromebooks for the consumer and education markets.

Found in Chromebooks from Asus, Haier and HiSense, as well as the novel Chromebit, the RK3288(C) SoC is also present in education-focussed notebooks made popular by CTL. Priced at under $200 for the best-in-breed J4+, we have one in for evaluation today.

Under the hood: RK3288C

But before we get to the Chromebook it is instructive to take a peek at what makes the RK3288 SoC an ideal fit for these devices. The RK3288 uses two of ARM’s best-known technologies – Cortex A-class processor and Mali graphics – and then wraps them inside a fully-baked SoC with display, memory, camera and connectivity support.

The Cortex-A17, which is ostensibly a speed-bumped version of the Cortex-A12, is arranged in a quad-core configuration and scales up to 1.8GHz. Though now superseded by the Cortex-A57 and Cortex-A72, the 32-bit-only processor remains a potent choice for an entry-level Chromebook. Graphics oomph is provided by the Mali-T760 GPU also in a quad-core configuration, and its performance in a range of last year’s premium handsets bodes well for the kind of work that Chromebook users will engage in on a daily basis.

The rest of the SoC treads familiar ground. There’s a dual-channel 64-bit memory controller supporting DDR3/L memory, 4K-capable HDMI-out, an H.264 video encoder/decoder, and 13MP ISP for snapping duties.

The point to appreciate is that a budget SoC provides enough general chutzpah for a fluid experience on a Chromebook. We’ve seen this proved empirically with the evaluation of the similar, yet more expensive, Chromebook Flip from Asus.

The CTL J4+

Designed primarily for the classroom but available to purchase from a selected number of retailers for regular customers, the CTL J4+ is solid enough to withstand the usual knocks that might be expected in an education environment. The carbon-like pattern is, as you would expect, made of plastic, but it’s of a high quality throughout. Grabbing the sides of the Chromebook in both hands results in very little flex. Indeed, we’ve seen full-on notebooks costing multiple times more having inferior build quality.

That said, the lid, although a dark grey, is a magnet for fingerprints. The slightest bit of grease or moisture shows up, so you’ll be rubbing it away constantly to ensure it’s kept nice and clean. Portability is a key concern for the education market, too; the J4+’s 1,124g weight is very competitive against other Chromebooks of a similar bearing, while the total travel weight, including small power charger, is less than 1,500g. My 11-year-old niece felt it was portable enough to be carried in a rucksack during the daily 15-minute walk to school.

There are inevitable compromises when retailing a sub-$200 Chromebook. One area where the J4+ falls slightly short is shown by a lack of USB 3.0. An older, slower port lines either side, with HDMI-out and a micro-SD card-reader also available. Though it would be nicer to have USB 3.0, the question we ask ourselves is whether it makes much of a real-world difference on a machine that’s purposely designed to be used almost exclusively with the Internet?

Other than the previously mentioned quad-core Rockchip SoC operating at up to 1.8GHz, this Chromebook is supported by 16GB of eMMC storage, 4GB of DDR3L memory, 802.11ac WiFi, Bluetooth 4.0, and an integrated, 3,400mAh battery promising up to nine hours of regular usage from a single charge. A couple of 1.5W speakers offer rudimentary sound capabilities.

The smooth hinge goes back about 120° revealing an 11.6in display with large bezels on all sides. Premium Chromebooks look more like expensive laptops, but at the cheaper end of the market the design has barely changed over the past decade. But hey, it works well enough for its intended market.

The + suffix is the differentiator between this and an otherwise similar Chromebook from the CTL stable. The regular machine also has an 11.6in screen with a native 1,366×768 resolution but it uses a TN display instead. The + model improves this to an IPS screen with wider viewing angles and, in our opinion, considerably better colour reproduction.

It’s bright, sharp enough for the modest resolution and a good fit for a budget Chromebook. In a world where children often have higher-resolution tablets as the norm rather than exception, my niece noted that the fidelity wasn’t as impressive as her retina-equipped iPad. Yet good enough for basic spreadsheets and some simple word processing? Sure.

The keys offer shallow travel that take a little getting used to if coming from a full-size, discrete keyboard. Optimised for Chrome it misses out the regular Caps Lock key which gives way to Search while the usual function keys are routed instead to common Chrome tasks.

In a similar vein to the Chromebook Flip, the trackpad is solid. It also supports Chrome gestures and has a satisfying click each time it’s depressed. We’d describe the inputs as generic for an entry-level Chromebook, but do understand that isn’t meant in a pejorative sense; the duo work well.

The power-sipping nature of the SoC is a boon for those searching for quietness. A lack of vents hints to silent computing, and it is, with the Rockchip SoC cooled passively. Students coming from a tablet world will appreciate that, in terms of noise, it’s no different to what they’re accustomed to.

In use

General performance is dictated by the SoC and supporting memory contained within the Chromebook. In concert with the majority of others plying this end of the market, one where Rockchip has a leadership position, applications open quickly and the user experience is smooth and predictable. This isn’t a machine for doing anything taxing, mind – the Chrome OS is built for Internet-centric usage – yet playing videos, opening up multiple tabs in simple programs, and calling on Skype does little to push the capabilities of the RK3288C SoC.

For those that haven’t used a Chromebook of late, think of the performance as analogous to a mid-range smartphone of this year. It’s never electric, as on the latest PCs or high-end phones, but neither is it slow at any task you would commonly undertake.

More pertinently, it’s quick enough for the education market for which this model is primed. Rather than conduct looping battery tests, we used the J4+ over the course of a weekend, doing the usual browsing and video playback, and noted that it kept going for approximately 10 hours before running out of juice.

A simple machine with a simple premise of appealing to a broad educational market, the CTL J4+ is a solid Chromebook arriving with an attractive bulk price of under $200. It strikes all the right notes for an entry-level Chromebook powered by the ever-popular Rockchip RK3288C SoC. Pricing, though, remains absolutely key, as more feature-filled models are available for a little more, while the absolute budget end, based on the same chassis, starts at just $150. Tablets, too, offer a similar level of performance, albeit without physical keyboard, for less money.

The evolution of mobile SoCs has meant that adequate performance can be gained by spending a very reasonable amount of money. A case in point is the Rockchip RK3288C, widely seen in these devices, and with enough grunt and longevity to run everyday tasks for well, all day. CTL naturally takes this on with the J4+ education-focussed Chromebook equipped with a solid IPS display and surprisingly decent build quality.

Available to purchase to regular consumers for $189 at present, it represents good value in a congested marketplace. If your heart is set on a Chromebook and require a solid machine that covers all the basics, the CTL J4+ is a good starting point.

Rockchip: RK3288

  • Quad-core Cortex-A17 up to 1.8GHz
  • Mali-T764 GPU
  • Dual-channel DDR3/DDR3L/LPDDR2/LPDDR3
  • 4K UHD H265/H264
  • BT.2020/BT.709
  • H264 encoder
  • TS in/CSA 2.0
  • USB 2.0
Process • 28nm
CPU • Quad-Core Cortex-A17, up to 1.8GHz
GPU • Mali-T764 GPU, Supports AFBC (ARM Frame Buffer Compression)
• support OpenGL ES 1.1/2.0/3.1, OpenCL, DirectX9.3
•  High performance dedicated 2D processor
Multi-Media • 4K 10bits VP9/H265/H264 video decoders, up to 60fps
• 1080P other video decoders (VC-1, MPEG-1/2/4, VP8)
• 1080P video encoder for H.264 and VP8
• Video post processor: de-interlace, de-noise, enhancement for edge/detail/color
Display • Support RGB/Dual LVDS/Dual MIPI-DSI/eDP interface, up to 3840*2160 resolution
• HDMI 2.0 for 4K@60Hz with HDCP 1.4/2.2
Security ARM TrustZone (TEE), Secure Video Path, Cipher Engine, Secure boot
Memory • Dual-channel 64bit DDR3-1333/DDR3L-1333/LPDDR2-1066
• Support MLC NAND, eMMC 4.51
Connectivity • Embedded 13M ISP, MIPI CSI-2 and DVP interface
• Dual SDIO 3.0 interface
• TS in/CSA2.0, support DTV function
• Embed HDMI, Ethernet MAC, S/PDIF, USB, I2C, I2S, UART, SPI, PS2
Package • BGA636 19X19, 0.65mm pitch
State • MP Now

xx

What is behind the ARM Holding’s acquisition by SoftBank Group?

The quick answer is that “ARM is the driver of the IoT era” when every thing is interconnected. Another reason is that they have been steadily working in an early investment mode from very beginning, and quite successfully.

SoftBank CEO and Founder Masayoshi Son has been referring back to the PC and Internet era when his company invested into Yahoo US which had only 16 employees then. In the beginning of PC broadband they have invested into mobile internet. And now is one of the biggest paradigm shifts is coming BIG TIME, that is IoT — he says. Some of his quotes shed light on what kind of perspective he is thinking of:

I truly believe Singularity [*] is coming and that computers will one day become smarter than mankind.

Every street light will be interconnected to the internet because we can save when car is not passing.

Automobile will all be connected so driverless car much safer.

All the things will be connected and what is biggest common denominator, that is Arm.

Technological singularity (Wikipedia): “is a hypothetical event in which an upgradable intelligent agent (such as a computer running software-based artificial general intelligence) enters a ‘runaway reaction’ of self-improvement cycles, with each new and more intelligent generation appearing more and more rapidly, causing an intelligence explosion and resulting in a powerful superintelligence that would, qualitatively, far surpass all human intelligence.[1][2] This would signal the end of the human era, as the new superintelligence would continue to upgrade itself and would advance technologically at an incomprehensible rate.[3]
For more information see the rest of the Wikipedia article.

And about the automobile opportunity alone he said:

I would say automobile is becoming smarter and smarter so when automobile becomes so smart it is required to have more and more chips integrated inside the car, especially when it becomes a driverless car. Automotive itself will become a super computer which consists of a bunch of multiple chips so ARM will be going into that market very aggressively.

More information along these lines see in the SoftBank CEO: the average person will have 1,000 internet-connected devices by 2040 article by Tech in Asia.

July 18, 2016: ARM CEO Simon Segars about SoftBank acquisition 

Official video released at https://www.acceleratingtech.com/ a site to explain the SoftBank acquisition of ARM, they claim:
– SoftBank’s £17 offer price gives ARM shareholders a 43% premium on Friday’s closing share price and a 41.1% premium on the all-time high share price
– Assurance to double ARM’s UK headcount in the next five years and increase headcount outside the UK
– Leaves ARM’s successful partnership business model, culture and brand unchanged
– Great endorsement of UK tech

July 18, 2016: Acquisition of ARM Holdings plc
Background and Rationale by SoftBank Group Corp.
(from Recommended Acquisition of ARM by SoftBank)

The acquisition of ARM by SBG will deliver the following benefits:

  • Support and accelerate ARM’s position as the global leader in intellectual property licensing and R&D outsourcing for semiconductor companies

SBG’s deep industry expertise and global network of relationships will accelerate adoption of ARM’s intellectual property across existing and new markets.

  • Maintain ARM’s dedication to innovation

SBG intends to sustain ARM’s long-term focus on generating more value per device, and driving licensing wins and future royalty streams in new growth categories, specifically “Enterprise and Embedded Intelligence.”

  • Increased investment to drive the next wave of innovation

SBG intends to support ARM’s multiple growth initiatives by investing in engineering talent and complementary acquisitions with the aim of ensuring ARM maintains a R&D edge over existing and emerging competitors. SBG believes such an investment strategy in long-term growth will be easier to execute as a non-listed company.

  • Shared culture and long-term vision

SBG believes the two companies share the same technology-oriented culture, long-term vision, focus on innovation and commitment to attracting, developing and retaining top talent. These common values will be the foundation for the strong strategic partnership necessary to capture the significant opportunities ahead.

  • Maintain and grow the UK’s leadership in science and technology

SBG is investing in the UK as a world leader in science and technology development and innovation and, as evidence of this, intends to invest in multiple ARM growth initiatives, at least doubling the number of ARM employees in the UK over the next five years.

July 18, 2016: Our Business Model (from Presentation material (English) (PDF) )

SoftBank Group Corp. Business Model -- 18 July 2016

Everything in violet color has been added by myself to the slide.

July 2015, from CEO Message:

Transformation into “SoftBank 2.0”

Thirty-four years have now passed since the foundation of SoftBank, and so far, our position has been one of SoftBank holding assets in overseas companies as a company in Japan. Now, however, we are going to the second stage of SoftBank—“SoftBank 2.0”—in which we will transform SoftBank into a truly global company that can ensure sustained business growth over the long term. We are now in a major transition period.

As the founder, I have set out to create a business model that can deliver continued business growth for centuries. However, many technology companies face the common challenge of a 30-year life cycle where growth is followed by decline. This decline stems from factors such as the increasing obsolescence of technologies and business models, and an over-reliance on founders.

What is the solution? Not only do we need to transform our existing businesses, we also need to have a comprehensive structure in place for supporting disruptive entrepreneurs and facilitating continued development with them.

… [the rest is to see at the place of original]

July 18, 2016Press Conference: ARM to be acquired by SoftBank

Japanese SoftBank CEO and Founder Masayoshi Son (https://www.youtube.com/results?search_query=Masayoshi+Son), the richest person in Japan, speaks at the SoftBank Press Conference to announce the acquisition of ARM Holdings for $31.4 Billion, SoftBank promises to keep the same business model for ARM, to increase the employee count in the UK by 2x within the next 5 years, to increase ARM’s employee count around the world. You can read the official presentation materials here:
http://www.softbank.jp/corp/d/sbg_press_en/list/pdf/pressconference_01/material_en.pdf
[i.e. Presentation material (English) (PDF)]

July 2015, Major Subsidiaries

Company Name Voting Rights (%) Principal Business Activities

Mobile Communications Segment

SoftBank Mobile Corp.*1                         100 Mobile communications services, sale of mobile devices
BB Mobile Corp.                         100 Holding company
Ymobile Corporation*1*2                        99,7 Mobile broadband services, development and sale of communications devices, ADSL services, PHS-based mobile communications services
GungHo Online Entertainment, Inc.*3 40.2
[18.6]*
Production and distribution of online games for smartphones and other devices
Wireless City Planning Inc.                        33,3 Planning and provision of mobile broadband services
SoftBank Commerce & Service Corp.*5                         100 Manufacture, distribution, and sale of IT-related products, IT-related services
Brightstar Global Group Inc.                         100 Holding company
Brightstar Corp.                         100 Mobile device distribution, supply chain solutions, handset protection and insurance, buy-back and trade-in, omnichannel solutions and financial services
GRAVITY Co., Ltd.*6                        59,3 Planning, development, and operations of online games
Supercell Oy*7                        53,7 Production and distribution of mobile game applications

Sprint Segment

Sprint Corporation                        79,5 Holding company
Sprint Communications, Inc.                         100 Mobile communications services, sale of mobile devices and accessories, fixed-line telecommunications services

Fixed-line Telecommunications Segment

SoftBank BB Corp.*1                         100 ADSL services, IP telephony services
SoftBank Telecom Corp.*1                         100 Fixed-line telephone services, data transmission and leased-line services

Internet Segment

Yahoo Japan Corporation                        43,0 Operation of the Yahoo ! JAPAN portal, sale of Internet advertising, operation of e-commerce sites, membership services
IDC Frontier Inc.                         100 Data center business
ValueCommerce Co., Ltd.                        50,6 Ad affiliate marketing service, StoreMatch online advertising distribution service

Others

Mobiletech Corporation                         100 Holding company
SB Energy Corp.                         100 Generation of electricity from renewable energy sources, supply and sale of electricity
SoftBank Payment Service Corp.                         100 Settlement services, card services and related services
Fukuoka SoftBank HAWKS Corp.                         100 Ownership of professional baseball team, operation of baseball games, management and maintenance of baseball stadium and other sports facilities, distribution of video, voice and data content via media
SoftBank Robotics Holdings Corp.                         100 Planning, development, and sale of robots
SBBM Corporation                         100 Holding company
ITmedia Inc.                        57,9 Operation of comprehensive IT information site ITmedia, etc.
SoftBank Technology Corp.                        55,4 Solutions and services for online businesses
Vector Inc.                        52,4 Operation, sales, and marketing of online games, software downloads, advertising
SFJ Capital Limited                         100 Procurement of funds by issuing preferred (restricted voting) securities
SB Group US, Inc.                         100 Holding company
SB CHINA HOLDINGS PTE LTD                         100 Holding company
SoftBank Ventures Korea Corp.                         100 Holding company
SoftBank Korea Corp.                         100 Holding company
Starburst I, Inc.                         100 Holding company
SoftBank Holdings Inc.                         100 Holding company
SoftBank America Inc.                         100 Holding company
STARFISH I PTE. LTD.                         100 Holding company
SB Pan Pacific Corporation                         100 Holding company
Hayate Corporation                         100 Holding company
*1   On April 1, 2015 SoftBank BB, SoftBank Telecom, and Ymobile, merged into SoftBank Mobile.  On July 1, 2015, SoftBank Mobile changed its company name to SoftBank Corp.
*2   eAccess merged with WILLCOM on June 1, 2014 and changed its company name to Ymobile on July 1, 2014.
*3   As a result of the completion of a tender offer by GungHo for its shares on June 1, 2015, and other factors, GungHo became an equity method associate of SoftBank Corp. (currently SoftBank Group Corp.).  Please refer to page 190 for details.
*4   Holdings by parties in close relationships, etc., with SoftBank Corp. (currently SoftBank Group Corp.)
*5   SoftBank BB Corp., divided its commerce and service business and newly established SoftBank C&S on April 1, 2014.  All shares of SoftBank C&S held by SoftBank Corp. (currently SoftBank Group Corp.) were transferred to a wholly owned subsidiary of Brightstar.
*6   Since GRAVITY Co., Ltd.’s parent company GungHo is an equity method associate, as noted in *3, as of the publication of this annual report, GRAVITY is not a subsidiary of SoftBank Corp. (currently SoftBank Group Corp.).
*7   The Company purchased additional shares of Supercell from existing shareholders on May 29, 2015.  After this transaction, the Company’s share of voting rights stands at 77.8%.

July 2015, Major Associates

Company Name Voting Rights (%) Principal Business Activities

Internet Segment

ASKUL Corporation                    41,9 Mail order sales of stationary, office products, services, etc.
The Japan Net Bank, Limited                    41,2 Banking business
BOOKOFF CORPORATION LIMITED                    15,0 Auction service and reuse business

Others

Scigineer Inc.                    33,2 Provision of Internet marketing support services using the personalized engine “deqwas” for e-commerce business operators and retailers
Bharti SoftBank Holdings Pte. Ltd.                    50,0 Holding company
Renren Inc.                    43,0 Investor company of company operating Renren.com SNS site in China
Alibaba Group Holding Limited                    31,9 Investor company of companies operating e-commerce sites Alibaba.com, Taobao. com, and Tmall.com
InMobi Pte. Ltd.                    35,2 Mobile advertising services

Main Overseas Fund Data

Fund Name
Subsidiaries
SoftBank Ranger Venture Investment Partnership
SoftBank Capital Fund ’10 L.P.
Associates
SoftBank US Ventures VI L.P.
SoftBank Capital Technology Fund III L.P.

 

Cortex-A53 is used alone in higher and higher-end devices as the result of increased competition between MediaTek and Qualcomm

Cortex A53 vs A7 performance

We’ve learned a lot during the last one a half years about the superiority of the Cortex-A53 cores for the mass produced SoCs. Some major points about that you see on the right:

My prediction back in Dec 23, 2013 was that The Cortex-A53 as the Cortex-A7 replacement core is succeeding as a sweet-spot IP for various 64-bit high-volume market SoCs to be delivered from H2 CY14 on. Such a prediction is a reality now as no less than 291 smartphones are listed as of today in PDAdb.net, which are using the Qualcomm Snapdragon 410 MSM8916 quad-core SoC based on Cortex-A53. The first such device, the Lenovo A805e Dual SIM TD-LTE was released in July, 2014.

Meanwhile Qualcomm’s downstream rival, MediaTek is moving up fast with its offerings as well. There are 8 devices based on quadcore MT6732M since Dec’14, 27 devices which based on quad-core MT6732 since Nov’14, and even 6 devices based on octa-core MT6753 since Jan’15. Note however that there are 3 such products from the Chinese brand Meizu, and one each from another local brands, Elephone and Cherry Mobile. Only the ZTE model is from a 1st tier global vendor yet.

My prediction was also proven by the fact that interest in that post was the highest on this blog as soon as the respective new SoCs, and commercial devices based on them arrived:

Cortex A53 vs A7 success on my blog and reasons for that -- 22-June-2015

Now even higher end, octa-core smartphones based on Cortex-A53 alone are coming to the market from 1st tier device vendors

June 1, 2015: Asus ZenFone Selfie (ZD551KL)
(launched on the ASUS Zensation Press Event at Computex 2015)


from the product site:

ZenFone Selfie features the industry’s first octa-core, 64-bit processor — Qualcomm’s Snapdragon 615. With its superb performance and superior power-efficiency you’ll shoot sharp photographs at stupefying speed, record and edit Full HD (1080p) video with minimal battery draw, and enjoy using the integrated 4G/LTE to share everything you do at incredible speeds of up to 150Mbit/s!

expected price in India: ₹12,999 ($205)
(Re: “coming in an incredible price” said in the launch video about the earlier ZenFone 2 (ZE551ML) which has the same price, but a 1.8 GHz Intel Atom Z3560 processor, only 5 MP secondary camera etc.)

from the ASUS Presents Zensation at Computex 2015 press release:

ZenFone Selfie is a unique smartphone designed to capture the best possible selfies, quickly and simply. Featuring front and rear 13MP PixelMaster cameras with dual-color, dual LED Real Tone flash, ZenFone Selfie captures beautiful, natural-looking selfies in gloriously high resolution. The rear camera features a large f/2.0 aperture lens and laser auto-focus technology to ensure near-instant focusing for clear, sharp pictures — even in low-light conditions where traditional cameras struggle.
ZenFone Selfie includes the brilliant ZenUI Beautification mode for live digital cosmetics. A few taps is all that’s needed to soften facial features, slim cheeks, and enhance skin tone to add vibrancy, and all in real time — injecting instant verve into any composition. ZenFone Selfie also has Selfie Panorama mode, which exploits ZenFone Selfie’s f/2.2-aperture front lens and 88-degree field of view to capture panoramic selfies of up to 140 degrees. With Selfie Panorama mode enabled, selfies become a party with all friends included — plus the ability to capture panoramic scenery for stunning backdrops.
ZenFone Selfie has a large 5.5-inch screen that fits in a body that’s a similar size to that of most 5-inch smartphones, for a maximized viewing experience in a compact body that fits comfortably in the hand. It has a high-resolution 1920 x 1080 Full HD IPS display with a wide 178-degree viewing angle and staggering 403ppi pixel density that renders every image in eye-delighting detail. ASUS TruVivid technology brings color to life in brilliant clarity, making selfies and other photos look their best. Tough Corning® Gorilla® Glass 4 covers the display to help protect against scratches and drops.
ZenFone Selfie features the industry’s first octa-core, 64-bit processor for the perfect balance of multimedia performance and battery efficiency — the Qualcomm® Snapdragon™ 615. This extraordinarily powerful chip equips ZenFone Selfie to provide the very best multimedia and entertainment experiences, carefully balancing high performance with superior power-efficiency.

June 19, 2015 by SamMobile: Samsung’s first smartphones with front-facing LED flash, Galaxy J5 and Galaxy J7, now official

Samsung has announced its first smartphones with a front-facing LED flash; the Galaxy J5 and the Galaxy J7. Specifications of these devices were previously leaked through TENAA, and their UI was revealed through Samsung’s own manuals. Now, they have been officially announced in China, where they would be available starting this week, but there’s no clarity about their international launch.
All the mid-range and high-end smartphones from the company released recently have started featuring high-resolution front-facing cameras, and the same is the case with the Galaxy J7 and the Galaxy J5. To complement their 5-megapixel wide-engle front-facing cameras, they are equipped with a front-facing single-LED flash. Other features include a 13-megapixel primary camera with an aperture of f/1.9, 1.5GB RAM, 16GB internal storage, a microSD card slot, dual-SIM card slot, and LTE connectivity. Both these smartphones run Android 5.1 Lollipop with a new UI that is similar to that of the Galaxy S6 and the S6 edge.

The Galaxy J7 is equipped with a 5.5-inch HD display, a 64-bit octa-core Snapdragon 615 processor, a 3,000 mAh battery, and is priced at  1,798 CNY (~ $289). The Galaxy J5 features a slightly smaller 5-inch HD display, a 64-bit quad-core Snapdragon 410 processor, a 2,600 mAh battery, and is priced at 1,398 CNY (~ $225). Both of them will be available in China in three colors; gold, white, and black.

The Galaxy J5 and J7 are targeted at the youth and compete with devices like the HTC Desire EYE, Sony Xperia C4, and the Asus ZenFone Selfie, all of which have high-resolution front-facing cameras with an LED flash.

May 6, 2015: Sony launches next generation “selfie smartphone” – Xperia™ C4 and Xperia C4 Dual

The selfie phenomenon is about to kick up a notch with the introduction of Xperia™ C4 and Xperia C4 Dual – Sony’s next generation PROselfie smartphones, featuring a best in class 5MP front camera, a Full HD display and superior performance.

“Following the success of Xperia C3, we are proud to introduce Sony’s evolved PROselfie smartphone,” said Tony McNulty, Vice-President, Value Category Business Management at Sony Mobile Communications. “Xperia C4 caters to consumers that want a smartphone that not only takes great photos, but also packs a punch. Benefiting from Sony’s camera expertise, the 5MP front-facing camera with wide-angle lens lets you capture perfect selfies, while its quality display and performance features provide an all-round advanced smartphone experience.”
We all like a high-profile selfie – so go ahead and get snapping:
You can now stage the perfect selfie, getting everything – and everyone – in shot, thanks to the powerful 5MP front camera with 25mm wide-angle lens. Sony’s Exmor RTM for mobile sensor, soft LED flash and HDR features means the pictures will always be stunning, even in those ‘hard to perfect’ low light conditions. Superior auto automatically optimises settings to give you the best possible picture and SteadyShot™ technology compensates for any camera shake.
With 13MP, autofocus and HDR packed in there is no compromise on the rear camera, which delivers great shots for those rare moments you’re not in the picture.
You will also be able to get even more fun out of your smartphone with a suite of creative camera apps such as Style portrait with styles including ‘vampire’ and ‘mystery’ to add a unique edge to your selfie. Moreover, apps such as AR maskgive your selfie a twist by letting you place a different face over your own face or others’ faces while you snap a selfie.
Experience your entertainment in Full HD
Now you can enjoy every picture and every video in detail with Xperia C4’s 5.5” Full HD display. Watching movies on your smartphone is more enjoyable thanks to Sony’s TV technology – such as Mobile BRAVIA® Engine 2 and super vivid-mode – which offers amazing clarity and colour brightness. Enjoy viewing from any angle with IPS technology.
Great video deserves great audio to match, so Xperia C4 features Sony’s audio expertise to deliver crisp and clear audio quality. With or without headphones, you can sit back and enjoy your favourite entertainment in all its glory.
The design of Xperia C4 has also been crafted with precise detail and care to ensure every aspect amplifies the sharp and vivid display. A minimal frame around the scratch-resistant screen enhances both the viewing experience and the smartphone design, while its lightweight build feels comfortable in the hand. Xperia C4 comes in a choice of white, black and a vibrant mint.
Superior performance, with a power-packed battery that just keeps going
Whether you’re running multiple apps, checking Facebook, snapping selfies or listening to the best music – you can do it all at lighting speed thanks to Xperia C4’s impressive Octa-core processor. Powered by an efficient 64-bit Octa-core processor [Mediatek MT6752], Xperia C4 makes it easier than ever to multitask and switch between your favourite apps, without affecting performance. Ultra-fast connectivity with 4G capabilities means it’s quicker than ever to download your favourite audio or video content and surf the web without lag.
The large battery (2,600mAh) provides over eight hours of video viewing time, meaning that the entire first season of Breaking Bad can be binged uninterrupted, while Battery STAMINA Mode 5.0 ensures you have complete control over how your battery is used.
Xperia C4 is compatible with more than 195 Sony NFC-enabled devices including SmartBand Talk (SWR30) and Stereo Bluetooth® Headset (SBH60). You can also customise the smartphone with the protective desk-stand SCR38 Cover or with a full range of original Made for Xperia covers.
Xperia C4 will be available in Single SIM and Dual SIM in select markets from the beginning of June 2015.
For the full product specifications, please visit: http://www.sonymobile.com/global-en/products/phones/xperia-c4/specifications/

price in India: ₹25,499 ($400) and ₹25,899 ($408) for the Dual-SIM version

June 1, 2015: The stakes have been raised even higher by a higher-end octa-core SoC from MediaTek with 2GHz cores which is also 30% more energy efficient because of the first time use of 28HPC+ technology of TSMC
MediaTek Expands its Flagship MediaTek Helio™ Processor Family with the P Series, Offering Premium Performance for Super Slim Designs

P-series the first to use TSMC’s 28nm HPC+ process, which reduces processor power consumption

MediaTek, a leader in power-efficient, System-on-Chip (SoC) mobile device technology solutions, today announces the launch of the MediaTek Helio™ P10, a high-performance, high-value SoC focused on the growing demand for slim form-factor smart phones that provide premium, flagship features. The Helio P10 showcases a 2 GHz, True Octa-core 64-bit Cortex-A53 CPU and a 700MHz, Dual-core 64-bit Mali-T860 GPU. The Helio P10 will be available Q3 2015 and is expected to be in consumer products in late 2015.

The P10 is the first chip in the new Helio P family, a series which aims to integrate into a high-value chipset, premium features such as high-performance modem technology; the world’s first TrueBright ISP engine for ultra-sensitive RWWB; and, MiraVision™ 2.0, for top-tier display experiences. The features available in the P series include several of MediaTek’s premier technologies, such as WorldMode LTE Cat-6, supporting 2×20 carrier aggregation with 300/50Mbps data speed; MediaTek’s advanced task scheduling algorithm, CorePilot®, which optimizes the P10’s heterogeneous computing architecture by sending workloads to the most suitable computing device – CPU, GPU, or both; and, MediaTek’s Visual Processing Application – Non-contact Heart Rate Monitoring, which uses only a smartphone’s video camera to take a heart rate reading and is as accurate as pulse oximeters/portable ECG monitoring devices.
“The P series will provide OEM smartphone makers with greater design flexibility to meet consumer demands for slim form-factors, which provide dynamic multimedia experiences,” said Jeffrey Ju, Senior Vice President of MediaTek. “The P10 enables state-of-the-art mobile computing and multimedia features all while balancing performance and battery life.”
The Helio P10 is the first product to use TSMC’s 28nm HPC+ process, which allows for reduced processor power consumption. With the help of the latest 28HPC+ process and numerous architecture and circuit design optimizations, the Helio P10 can save up to 30% more power (depending of usage scenarios), compared to existing smartphone SoCs manufactured using the 28 HPC process.
 “We are pleased to see MediaTek’s achievement in producing the world’s leading 28HPC+ smartphone chip,” said Dr. BJ Woo, Vice President, Business Development, TSMC. “As an enhanced version of TSMC’s 28HPC process, 28HPC+ promises 15% better speed at fixed power or 50% leakage reduction at the same speed over 28HPC. Through our competitive 28HPC+ technology and process-design collaboration with MediaTek, we believe MediaTek will deliver a series of products which benefit smartphone users across the world.”
As with the entire line of Helio SoCs, the P10 is packed with premium multimedia features. With a concentration on advanced display technologies, premium camera features, and HiFi audio, the P10 delivers leading functionality around the features most used on today’s mobile phones:
  • 21MP premium camera with the world’s first TrueBright ISP engine:
    • Enables ultra-sensitive RWWB sensor to capture twice as much light as traditional RGB sensors in order to retain true color and detail, even in low light. The RWWB sensor also enhances the color resolution, even when compared with RGBW sensors.
    • Other features include a new de-noise/de-mosaic HW, PDAF, video iHDR, dual main camera, less than 200ms shot-to shot delay, and video face beautify.
  • Hi-fidelity, hi-clarity audio achieves 110dB SNR & -95dB THD
  • Full HD display at 60FPS with MediaTek’s suite of MiraVision 2.0 display technologies:
    • UltraDimming – Dimmer background lighting for more comfortable reading, even in low-light situations.
    • BluLight Defender – A built-in blue light filter that saves more power than conventional software applications.
    • Adaptive Picture Quality – Ensures the best picture quality when using different applications. True-to-life colors when in camera preview; vibrant colors when watching videos.
The MediaTek Helio P10 will be released in Q3 2015 and is expected to be available in consumer products in late 2015.

Note that Helio P1 is a significant step in MediaTek’s strategy already outlined in the following posts of mine:
– March 4, 2014MediaTek is repositioning itself with the new MT6732 and MT6752 SoCs for the “super-mid market” just being born, plus new wearable technologies for wPANs and IoT are added for the new premium MT6595 SoC
– March 10, 2015MediaTek’s next 10 years’ strategy for devices, wearables and IoT

MediaTek’s next 10 years’ strategy for devices, wearables and IoT

After what happened last year with MediaTek is repositioning itself with the new MT6732 and MT6752 SoCs for the “super-mid market” just being born, plus new wearable technologies for wPANs and IoT are added for the new premium MT6595 SoC [this same blog, ]. The last 10 years’ strategy was incredible!

MediaTek - The Next 10 years Enablement NOWEnablement is the crucial differentiator for MediaTek’s next 10 years’ strategy, as much as it was for the one in the last 10 years. Therefore it will be presented in details below as follows:

I. Existing Strategic Initiatives

I/1. MediaTek CorePilot™ to get foothold in the tablet market and to conquer the high-end smartphone market (MediaTek Super Mid Logo and MediaTek Helio Logo are detailed here)
I/2. MediaTek’s exclusive display technology quality enhancements
I/3. CorePilot™ 2.0 especially targeted for the extreme performance tablet and smartphone markets

II. Brand New Strategic Initiatives

II/1. CrossMount: “Whatever DLNA can plus a lot more”
II/2. LinkIt™ One Development Platform for wearables and IoT
II/3. LinkIt™ Connect 7681 development platform for WiFi enabled IoT

MWC 2015: MediaTek LinkIt Dev Platforms for Wearables & IoT – Weather Station & Smart Light Demos

MediaTek Labs technical expert Philip Handschin introduces us to two demonstrations based on LinkIt™ development platforms:
-Weather Station uses a LinkIt ONE development board to gather temperature, humidity and pressure data from several sensors. The data is then uploaded to the MediaTek Cloud Sandbox where it’s displayed in graphical form.
-Smart Light uses a LinkIt Connect 7681 development board. It receives instructions over a Wi-Fi connection, from a smartphone app, to control the color of an LED light bulb.

II/4. MediaTek Labs Logo: The best free resources for Wearables and IoT
II/5. MediaTek Ventures Logo: to enable a new generation of world-class companies

III. Stealth Strategic Initiatives (MWC 2015 timeframe)

III/1. SoCs for Android Wear and Android based wearables

Before these details let’s however understand the strategic reasoning for all that!
March 5, 2015: MediaTek CMO Johan Lodenius* at MWC 2015

MediaTek appoints Johan Lodenius as its new Chief Marketing Officer [press release, Dec 20, 2012]

MediaTek's Brand New World - The Big Picture -- MWC2015

MediaTek's Brand New World - Device Evolution -- MWC2015

MediaTek's Brand New World - Business Evolution -- MWC2015MediaTek's Brand New World -- MWC2015

MediaTek - Enabling a Brand New World

Next here is also a historical perspective (as per my blog) on MediaTek progress so far:
– First I would recommend to read the “White-box (Shanzhai) vendors” and “MediaTek as the catalyst of the white-board ecosystem” parts in the Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! Feb 21, 2011 post of mine in order to understand the recipe for its last 10 years success ⇒ Johan Lodenius NOW:
MediaTek was the pioneer of manufacturable reference design
– Then it is worth to take a look at the following posts directly related to MediaTek if you want to understand the further evolution of the company’s formula of success :

MediaTek on Experiencing the Cloud

#2 Boosting the MediaTek MT6575 success story with the MT6577 announcement — UPDATED with MT6588/83 coming in Q4 2012 and 8-core MT6599 in 2013 (The MT6588 was later renamed MT6589). On the chart below of the “Global market share held by leading smartphone vendors Q4’09-Q4’14” by Statista it is quite well visible the effect of MT6575 (see from Q3’12 on) as this enabled a huge number of 3d Tier or no-name companies, predominantly from China to enter the smartphone market quickly and extremely competitively (and Nokia’s new strategy to fail as well)
Global market share held by leading smartphone vendors 4Q09-4Q14 by Statista#6 MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 internationally (via LightTake)
#13 MediaTek’s ‘smart-feature phone’ effort with likely Nokia tie-up
#16 UPDATE Aug’13: Xiaomi $130 Hongmi superphone END MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery
#24 Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung
#42 MediaTek MT6592-based True Octa-core superphones are on the market to beat Qualcomm Snapdragon 800-based ones UPDATE: from $147+ in Q1 and $132+ in Q2
#67 MediaTek is repositioning itself with the new MT6732 and MT6752 SoCs for the “super-mid market” just being born, plus new wearable technologies for wPANs and IoT are added for the new premium MT6595 SoC
#93 Phablet competition in India: $258 Micromax-MediaTek-2013 against $360 Samsung-Broadcom-2012
#128 MediaTek’s 64-bit ARM Cortex-A53 octa-core SoC MT8752 is launched with 4G/LTE tablets in China
#205 Now in China and coming to India: 4G LTE True Octa-core™premium superphones based on 32-bit MediaTek MT6595 SoC with upto 20% more performance, and upto 20% less power consumption via its CorePilot™ technology
#237 Micromax is in a strategic alliance with operator Aircel and SoC vendor MediaTek for delivery of bundled complete solution offers almost equivalent to cost of the device and providing innovative user experience
#281 ARM Cortex-A17, MediaTek MT6595 (devices: H2’CY14), 50 billion ARM powered chips

As an alternative I can recommend here the February 2, 2015 presentation by Grant Kuo, Managing Director, MediaTek India on the IESA Vision Summit 2015 event in India:

– MediaTek Journey Since 1997
→ Accent on the turnkey handset solution: 200 eng. ⇒ 30-40 eng., time-to-market down to 4 months
→ Resulting in MediaTek share with local brands in India of 70% by 2014
 The Next Big Business after Mobile
 Partnering for New Business Opportunity
 Innovations & Democratization
→ Everyday Genius and Super-Mid Market

I. Existing Strategic Initiatives

I/1. MediaTek CorePilot™ to get foothold in the tablet market and to conquer the high-end smartphone market
(MediaTek Super Mid Logo and MediaTek Helio Logo are detailed here)

July 15, 2013:
Technology Spotlight: Making the big.LITTLE difference

MediaTek 2014 Market PerformanceNo matter where the mobile world takes us, MediaTek is always at the forefront, ensuring that the latest technologies from our partners are optimized for every mobile eventuality.

To maximize the performance and energy efficiency benefits of the ARM big.LITTLE™ architecture, MediaTek has delivered the world’s first mobile system-on-a-chip (SoC) – the MT8135 – with Heterogeneous Multi-Processing (HMP), featuring MediaTek’s CorePilot™ technology.

ARM big.LITTLE™ is the pairing of two high performance CPUs, with two power efficient CPUs, on a single SoC. MediaTek’s CorePilot™ technology uses HMP to dynamically assign software tasks to the most appropriate CPU or combination of CPUs according to the task workload, therefore maximizing the device’s performance and power efficiency.

In our recently produced whitepaper, we discussed the advantages of HMP over alternative forms of big.LITTLE™ architecture, and noted that while – HMP overcomes the limitations of other big.LITTLE™ architectures, MediaTek’s CorePilot™ maximizes the performance and power-saving potential of HMP with interactive power management, adaptive thermal management and advanced scheduler algorithms.

To learn more, please download MediaTek’s CorePilot™ whitepaper.

Leader in HMP

As a founding member of the Heterogeneous System Architecture (HSA) Foundation, MediaTek actively shapes the future of heterogeneous computing.

HSA Foundation is a not-for-profit consortium of SoC and software vendors, OEMs and academia.

July 15, 2013:
MediaTek CorePilot™ Heterogeneous Multi-Processing Technology [whitepaper]

Delivering extreme compute performance with maximum power efficiency

In July 2013, MediaTek delivered the industry’s first mobile system on a chip with Heterogeneous Multi-Processing. The MT8135 chipset for Android tablets features CorePilot technology that maximizes performance and power saving with interactive power management, adaptive thermal management and advanced scheduler algorithms.

Table of Contents

  • ARM big.LITTLE Architecture
  • big.LITTLE Implementation Models
  • Cluster Migration
  • CPU Migration
  • Heterogeneous Multi-Processing
  • MediaTek CorePilot Heterogeneous Multi-Processing Technology
  • Interactive Power Management
  • Adaptive Thermal Management
  • Scheduler Algorithms
  • The MediaTek HMP Scheduler
  • The RT Scheduler
  • Task Scheduling & Performance
  • CPU-Intensive Benchmarks
  • Web Browsing
  • Task Scheduling & Power Efficiency
  • SUMMARY

Oct 29, 2013:
CorePilot Task Scheduling & Performance

Mobile SoCs have a limited power consumption budget.

  • With ARM big.LITTLE, SoC platforms are capable of asymmetric computing where by tasks can be allocated to CPU cores in line with their processing needs.
  • From the three available software models for configuring big.LITTLE SoC platforms, Heterogeneous Multi-Processing offers the best performance.
  • MediaTek CorePilot technology is designed to deliver the maximum compute performance from big.LITTLE mobile SoC platforms with low power consumption.
  • The MediaTek CorePilot MT8135 chipset for Android is the industry’s first Heterogeneous Multi-Processing implementation.
  • MediaTek leads in the heterogeneous computing space and will release further CorePilot innovations in 2014.
(*) The #1 market position in Digital TVs is the result of the acquisition of the MStar Semiconductor in 2012.

Feb 9, 2015 by Bidness Etc:
Qualcomm Inc. (QCOM) To Lose Market Share: UBS

UBS expects Mediatek to gain at Qualcomm’s expense this year

Eric Chen, Sunny Lin, and Samson Hung, analysts at UBS, suggest that Mediatek will control 46% of the 4G smartphone market in China in 2015. Last year the company had a 30% market share. Low-end customers, as well as high-end clients that are switching to Mediatek MT6795 from Snapdragon 800 will help Mediatek advance.

“We believe clients for MT6795 include Sony, LGE, HTC, Xiaomi, Oppo, Meizu, TCL, and Lenovo, among others. With its design win of over 10 models, we anticipate Mediatek will ship 2m units per month in Q215 and 4m units per month in H215. That indicates revenue will reach 14% in Q215 and 21% in H215, up from 3% in Q115,” reads the report.UBS also said that Mediatek will witness a 20% increase in its revenue and report 48% in gross margin in 2015. Earnings are forecasted to grow 21%.

“We forecast MT6752/MT6732 shipments (mainly at MT6752 of US$18-20) to reach 3m units per month in Q215, up from 1.5m units per month in Q115,” read the report*.

My insert here the Sony Xperia E4g [based on MT6732] – Well-priced LTE-Smartphone Hands On at MWC 2015 by Mobilegeeks.de
* From another excerpt of the UBS report: “In the mid-end, UBS believes China’s largest smartphone manufacturers from LenovoGroup (992.HK) to Huawei will switch from Qualcomm’s MSM 8939 [Snapdragon 615] to Mediatek’s MT 6752 because of Qualcomm’s “inferior design.” ” 

Further below in the section I/2. there will be an image enhancement demonstration with an MT6752-based Lenovo A936 smartphone, actually a typical “lower end super-mid” device sold in China since December just for ¥998 ($160) — for 33% lower price than the mid-point for the super-mid market indicated a year ago by MediaTek (see the very first image in this post).

July 15, 2014 by Mobilegeeks.de:
MediaTek 64-bit LTE Octa-Core Smartphone Reference Design “In Shezhen MediaTek showed off their new Smartphone Reference Design for their LTE Octa-Core line up. The MT6595 and MT6795 are both high end processors capable of taking on Qualcomm in terms of benchmarks at a budget price.

July 15, 2014 by Mobilegeeks.de:
MediaTek: How They Came To Take on Qualcomm?

Brief content: When I found out about the MediaTek press conference, I immediately picked up a ticket and planned to spend a few days in one of my favorite cities on earth, Shenzhen. MediaTek is one of the fastet growing companies in mobile. But where exactly did this Taiwanese company come from?
Back in 1997 MediaTek was spun off from United Micro Electronics Corporation which was Taiwan’s first semi conductor company back in 1980 and started out making chipsets for home entertainment centers and optical drives. In 2004 they entered the mobile phone market with a different approach, instead of just selling SoCs they sold complete packages, a chip with an operating system all ready baked on, they were selling reference designs.
This cut entire heavily manned teams out of the process and more importantly reduced barriers for entry, small companies sold phones under their own brand. This is why most people have never heard of MediaTek, they merely enabled the success of others. Particularly in emerging markets like China.
With Feature phones peaking in 2012 and Smartphones finally taking over the top spot in 2013, they had to move on, it took them longer then they should have, regardless, they are here now. MediaTek is applying the same strategy for dominating the Feature Phone market to low and mid range Smartphones. They are already in bed with all the significant emerging market players like ZTE, Huawei & Alcatel. And getting manufacturers on your side works for gaining market share when carriers don’t have much control. Unsubsidized handsets make people purchase more affordable devices.
Despite its enormous success in the category where the next Billion handsets are going to be sold, they have yet to make a name for themselves in the West. Fair enough, being known for cheap handsets will create challengers to entering the high end market. But that hasn’t stopped them from coming out with the world first 4G LTE Octa core processor. And they even set up shop in Qualcomm’s backyard by opening an office in San Deigo. Which is a pretty big statement, especially when you take into consideration that MediaTek is bigger than Broadcom & Nvidia.
But as they push into the US, Qualcomm seeks to gain a foothold in China. So let’s take a closer look at that because this race has less to do with SoC’s than it does with LTE. MediaTek’s Octa-core processor with LTE put Qualcomm on alert because they always had to lead when it came to LTE. I found some stats on Android Authority from Strategy Analytics in Q3 2013 66% of their cellular revenue came from LTE, which MediaTek claimed second place at 12%, and Intel in third with 7%. Qualcomm even has a realtionship with China Mobile to get their LTE devices into the hands of its local market.

Even still, it is a numbers game and if MediaTek’s SoC performance is at the same level as Qualcomm’s mid range SoC offering but at a lower price, it won’t take MediaTek to catch up. But even on a more base level, let me tell you about a meeting that I had in Shenzhen with Gionee I asked about developing on Qualcomm vs MediaTek. They said, MediaTek will get back to you within the hour, Qualcomm will get back to you the next day, and when I mentioned Intel they just laughed.

Consumers might find it frustrating that MediaTek takes a little longer to come out with the latest version of Android, but the reason is that they are doing all the work for their partners. When you’re competing with a company that understand customer service better than anyone else right now, it’s going to be hard not to see them as a real threat.

MediaTek Introduces Industry Leading Tablet SoC, MT8135

TAIWAN, Hsinchu – July 29, 2013 – MediaTek Inc., (2454: TT), a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced its breakthrough MT8135 system-on-chip (SoC) for high-end tablets. The quad-core solution incorporates two high-performance ARM Cortex™-A15 and two ultra-efficient ARM Cortex™-A7 processors, and the latest GPU from Imagination Technologies, the PowerVR™ Series6. Complemented by a highly optimized ARM® big.LITTLE™ processing subsystem that allows for heterogeneous multi-processing, the resulting solution is primed to deliver premium user experiences. This includes the ability to seamlessly engage in a range of processor-intensive applications, including heavy web-downloading, hardcore gaming, high-quality video viewing and rigorous multitasking – all while maintaining the utmost power efficiency.

In line with its reputation for creating innovative, market-leading platform solutions, MediaTek has deployed an advanced scheduler algorithm, combined with adaptive thermal and interactive power management to maximize the performance and energy efficiency benefits of the ARM big.LITTLE™ architecture. This technology enables application software to access all of the processors in the big.LITTLE cluster simultaneously for a true heterogeneous experience. As the first company to enable heterogeneous multi-processing on a mobile SoC, MediaTek has uniquely positioned the MT8135 to support the next generation of tablet and mobile device designs.

“ARM big.LITTLE™ technology reduces processor energy consumption by up to 70 percent on common workloads, which is critical in the drive towards all-day battery life for mobile platforms,” said Noel Hurley, vice president, Strategy and Marketing, Processor Division, ARM. “We are pleased to see MediaTek’s MT8135 seizing on the opportunity offered by the big.LITTLE architecture to enable new services on a heterogeneous processing platform.”

“The move towards multi-tasking devices requires increased performance while creating greater power efficiency that can only be achieved through an optimized multi-core system approach. This means that multi-core processing capability is fast becoming a vital feature of mobile SoC solutions. The MT8135 is the first implementation of ARM’s big.LITTLE architecture to offer simultaneous heterogeneous multi-processing.  As such, MediaTek is taking the lead to improve battery life in next-generation tablet and mobile device designs by providing more flexibility to match tasks with the right-size core for better computational, graphical and multimedia performance,” said Mike Demler, Senior Analyst with The Linley Group.

The MT8135 features a MediaTek-developed four-in-one connectivity combination that includes Wi-Fi, Bluetooth 4.0, GPS and FM, designed to bring highly integrated wireless technologies and expanded functionality to market-leading multimedia tablets. The MT8135 also supports Wi-Fi certified Miracast™ which makes multimedia content sharing between devices remarkably easier.

In addition, the tablet SoC boasts unprecedented graphics performance enabled by its PowerVR™ Series6 GPU from Imagination Technologies. “We are proud to have partnered with MediaTek on their latest generation of tablet SoCs” says Tony King-Smith, EVP of marketing, Imagination. “PowerVR™ Series6 GPUs build on Imagination’s success in mobile and embedded markets to deliver the industry’s highest performance and efficient solutions for graphics-and-compute GPUs. MediaTek is a key lead partner for Imagination and its PowerVR™ Series6 GPU cores, so we expect the MT8135 to set an important benchmark for high-end gaming, smooth UIs and advanced browser-based graphics-rich applications in smartphones, tablets and other mobile devices. Thanks to our PowerVR™ Series6 GPU, we believe the MT8135 will deliver five-times or more the GPU-compute-performance of the previous generation of tablet processors.”

“At MediaTek, our goal is to enable each user to take maximum advantage of his or her mobile device.  The implementation and availability of the MT8135 brings an enjoyable multitasking experience to life without requiring users to sacrifice on quality or energy. As the leader in multi-core processing solutions, we are constantly optimizing these capabilities to bring them into the mainstream, so as to make them accessible to every user around the world,” said Joe Chen, GM of the Home Entertainment Business Unit at MediaTek.

The MT8135 is the latest SoC in MediaTek’s highly successful line of quad-core processors, which since its launch last December* has given rise to more than 350 projects and over 150 mobile device models across the world. This latest solution, along with its comprehensive accompanying Reference Design, will like their predecessors fast become industry standards, particularly in the high-end tablet space.

* MediaTek Strengthens Global Position with World’s First Quad-Core Cortex-A7 System on a Chip – MT6589 [press release, Dec 12, 2012]

See also: Imagination Welcomes MediaTek’s Innovation in True Heterogeneous Multi-Processing With New SoC Featuring PowerVR Series6 GPU [press release, Aug 28, 2013]

MediaTek Super Mid LogoMediaTek Announces MT6595, World’s First 4G LTE Octa-Core Smartphone SOC with ARM Cortex-A17 and Ultra HD H.265 Codec Support

MediaTek CorePilot™ Heterogeneous Multi-Processing Technology enables outstanding performance with leading energy efficiency

TAIWAN, Hsinchu – 11 February, 2014 – MediaTek today announces the MT6595, a premium mobile solution with the world’s first 4G LTE octa-core smartphone SOC powered by the latest Cortex-A17™ CPUs from ARM®.

The MT6595 employs ARM’s big.LITTLE™ architecture with MediaTek’s CorePilot™ technology to deliver a Heterogeneous Multi-Processing (HMP) platform that unlocks the full power of all eight cores. An advanced scheduler algorithm with adaptive thermal and interactive power management delivers superior multi-tasking performance and excellent sustained performance-per-watt for a premium mobile experience.

Excellent Performance-Per-Watt
  • Four ARM Cortex-A17™, each with significant performance improvement over previous-generation processors, plus four Cortex-A7™ CPUs
  • ARM big.LITTLE™ architecture with full-system coherency performs sophisticated tasks efficiently
  • Integrated Imagination Technologies PowerVR™ Series6 GPU for high-performance graphics
  • Integrated 4G LTE Multi-Mode Modem
  • Rel. 9, Category 4 FDD and TDD LTE with data rates up to 150Mbits/s downlink and 50Mbits/s uplink
  • DC-HSPA+ (42Mbits/s), TD-SCDMA and EDGE for legacy 2G/3G networks
  • 30+ 3GPP RF bands support to meet operator needs worldwide

World-Class Multimedia Subsystems

  • World’s first mobile SOC with integrated, low-power hardware support for the new H.265 Ultra HD (4K2K) video record & playback, in addition to Ultra HD video playback support for H.264 & VP9
  • Supports 24-bit 192 kHz Hi-Fi quality audio codec with high performance digital-to-analogue converter (DAC) to head phone >110dB SNR
  • 20MP camera capability and a high-definition WQXGA (2560 x 1600) display controller
  • MediaTek ClearMotion™ technology eliminates motion jitter and ensures smooth video playback at 60fps on mobile devices
  • MediaTek MiraVision™ technology for DTV-grade picture quality

First MediaTek Mobile Platform Supporting 802.11ac

  • Comprehensive complementary connectivity solution that supports 802.11ac
  • Multi-GNSS positioning systems including GPS, GLONASS, Beidou, Galileo and QZSS
  • Bluetooth LE and ANT+ for ultra-low power connectivity with fitness tracking devices

World’s First Multimode Wireless Charging Receiver IC

  • Multi-standard inductive and resonant wireless charging functionality available
  • Supported by MediaTek’s companion multimode wireless power receiver IC

“MediaTek is focused on delivering a full-range of 4G LTE platforms and the MT6595 will enable our customers to deliver premium products with advanced features to a growing market,” said Jeffrey Ju, General Manager of the MediaTek Smartphone Business Unit.

“Congratulations to MediaTek on being in a leading position to implement the new ARM Cortex-A17 processor in mobile device”, said Noel Hurley, Vice President and Deputy General Manager, ARM Product Division. “MediaTek has a keen understanding of the smartphone market and continues to identify innovative ways to bring a premium mobile experience to the masses.”

The MT6595 platform will be commercially available by the first half of 2014, with devices expected in the second half of the year.

Sept 21, 2014:
MediaTek CorePilot™ Technology

MediaTek Super Mid LogoMediaTek Launches 64-bit True Octa-core™ LTE Smartphone SoC with World’s First 2K Display Support

TAIWAN, Hsinchu – July 15, 2014 – MediaTek today announced MT6795, the 64-bit True Octa-core™ LTE smartphone System on Chip (SoC) with the world’s first 2K display support. This is MediaTek’s flagship smartphone SoC designed to empower high-end device makers to leap into the Android™ 64-bit era.

The MT6795 is currently set to be the first 64-bit, LTE, True Octa-core SoC targeting the premium segment, with speed of up to 2.2GHz, to hit the market. The SoC features MediaTek’s CorePilot™ technology providing world-class multi-processor performance and thermal control, as well as dual-channel LPDDR3 clocked at 933MHz for top-end memory bandwidth in a smartphone.

The high-performance SoC also satisfies the multimedia requirements of even the most demanding users, featuring multimedia subsystems that support many technologies never before possible or seen in a smartphone, including support for 120Hz displays and the capability to create and playback 480 frames per second (fps) 1080p Full HD Super-Slow Motion videos.

With the launch of MT6795, MediaTek is accelerating the global transition to LTE and creating opportunities for device makers to gain first-mover advantage with top-of-the-line devices in the 64-bit Android device market. Coupled with 4G LTE support, MT6795 completes MediaTek’s 64-bit LTE SoC product portfolio: MT6795 for power users, MT6752 for mainstream users and MT6732 for entry level users. This extensive portfolio allows everyone to embrace the improved speed from 4G LTE and parallel computing capability from CorePilot and 64-bit processors.

Key features of MT6795:

  • 64-bit True Octa-core LTE SoC* with clock speed up to 2.2GHz
  • MediaTek CorePilot unlocks the full power of all eight cores
  • Dual-channel LPDDR3 memory clocked at 933MHz
  • 2K on device display (2560×1600)
  • 120Hz mobile display with Response Time Enhancement Technology and MediaTek ClearMotion™
  • 480fps 1080p Full HD Super-Slow Motion video feature
  • Integrated, low-power hardware support for H.265 Ultra HD (4K2K) video record & playback, Ultra HD video playback support for H.264 & VP9, as well as for graphics-intensive games and apps
  • Support for Rel. 9, Category 4 FDD and TDD LTE (150Mbps/50Mbps), as well as modems for 2G/3G networks
  • Support for Wi-Fi 802.11ac/Bluetooth®/FM/GPS/Glonass/Beidou/ANT+
  • Multi-mode wireless charging supported by MediaTek’s companion multi-mode wireless power receiver IC

“MediaTek has once again demonstrated leading engineering capabilities by delivering breakthrough technology and time-to-market advantage that enable limitless opportunities for our partners and end users, while setting the bar even higher for our competition,” said Jeffrey Ju, General Manager of the MediaTek Smartphone Business Unit.  “With a complete and inclusive 64-bit LTE SoC product portfolio, we are firmly on track to lead the industry in delivering premium mobile user experiences for years to come.”

MT6795-powered devices will be commercially available by the end of 2014.

*  Instead of a heterogeneous multi-processing architecture, the MT6795 features eight identical Cortex-A53 cores. 4xA53 + 4xA57 big.LITTLE was unofficially before.
See also: The Cortex-A53 as the Cortex-A7 replacement core is succeeding as a sweet-spot IP for various 64-bit high-volume market SoCs to be delivered from H2 CY14 on [this same blog, Dec 23, 2013]

MediaTek Launches MT6735Mainstream WorldModeSmartphone Platform

By adding CDMA2000, MediaTek accomplishes WorldMode modem capability in a single platform and meets wireless operator requirements globally; putting advanced yet affordable smartphones into the hands of consumers

TAIWAN, Hsinchu – 15 October, 2014 – MediaTek today announced a new 64-bit mobile system on chip (SoC), MT6735, incorporating the modem and RF needs of wireless operators globally.  By offering a unified mobile platform, MediaTek is enabling its customers to develop on the MT6735 and sell mobile devices globally, thereby creating significant R&D cost savings and economies of scale in manufacturing.  The MT6735 builds upon MediaTek’s existing line-up of mainstream LTE platforms by adding the critical WorldMode modem capability.

The MT6735 incorporates four 64-bit ARM® Cortex®-A53 processors, delivering significantly higher performance than Cortex-A7 for a premium mobile computing experience, driving greater choice of smart devices at affordable prices for consumers. As projected, MediaTek sees a continued consolidation of smartphones into a very large mid-range, termed by MediaTek as the “Super-mid market”.

“The MT6735 is a breakthrough product from MediaTek,” said Jeffrey Ju, SVP and General Manager of Wireless Communication at MediaTek. “With CDMA2000, we offer global reach, driving high performance technology into the hands of users everywhere. We also strongly believe that as LTE becomes mainstream in all markets, the processing power must be consistently high to ensure the best possible user experience. That’s why 64-bit CPUs and CorePilotTM technology are standard features across all of our LTE solutions.”

“MediaTek wants to make the world a more inclusive place, where the best, fully-connected user experiences do not mean expensive,” said Johan Lodenius, Chief Marketing Officer for MediaTek. “We are committed to creating powerful devices that accelerate the transformation of the global market and strive to put high-quality technology in the hands of everyone.”

The MT6735 platform includes:

Next-Generation 64-bit Mobile Computing System

  • Quad-core, up to 1.5GHz ARM Cortex-A53 64-bit processors with MediaTek’s leading CorePilot multi-processor control system, providing a performance boost for mainstream mobile devices
  • Mali-T720 GPU with support for the Open GL ES 3.0 and Open CL 1.2 APIs and premium graphics for gaming and UI effects

Advanced Multimedia Features

  • Supports low-power, 1080p, 30fps video playback on the emerging video codec standard H.265 and legacy H.264 and 1080p, 30fps H.264 video recording
  • Integrated 13MP camera image signal processor with support for unique features like PIP (Picture-in-Picture), VIV (Video in Video) and Video Face Beautifier
  • Display support up to HD 1280×720 resolution with MediaTek MiraVision™ technology for DTV-grade picture quality

Integrated 4G LTE WorldModeModem & RF

  • Rel. 9, Category 4 FDD and TDD LTE (150 Mb/s downlink, 50 Mb/s uplink)
  • 3GPP Rel. 8, DC-HSPA+ (42 Mb/s downlink, 11 Mb/s uplink), TD-SCDMA and EDGE are supported for legacy 2G/3G networks
  • CDMA2000 1x/EVDO Rev. A
  • Comprehensive RF support (B1 to B41) and the ability to mix multiple low-, mid-, and high bands for a global roaming solution

Integrated Connectivity Solutions

  • Supports dual-band Wi-Fi to effortlessly connect to a wide array of wireless routers and enable new applications like video sharing over Miracast
  • Bluetooth 4.0, supporting low-power connection to fitness gadgets, wearables and other accessories, such as Bluetooth headsets

MT6735 is sampling to early customers in Q4, 2014, with the first commercial devices to be available in Q2, 2015.

March 4, 2015:
LTE WorldMode with MediaTek MT6735 and MT6753, now ready for the USA market and worldwide!

ARMdevices.net (Charbax): MediaTek now supports worldwide LTE with the 64bit MT6735 quad-core ARM Cortex-A53 and the 64bit MT6753 octa-core ARM Cortex-A53. This is LTE Cat4, they claim to be 10-15% faster in single SIM mode and 20-30% faster with dual-sim support compared to perhaps a Qualcomm LTE Worldmode. They also claim to use less power than competitor for standby, 3G and LTE mode. Many LTE Telcos around the world have already certified support for these new MediaTek LTE parts, with support on Vodafone, Orange, T-Mobile, Three, Deutsche Telekom, China Unicom, China Mobile, Telefonica, Verizon and AT&T. This LTE Worldmode processor is a big deal for MediaTek as it opens up the USA market for them, where MediaTek previously didn’t have much support for American telecoms as MediaTek’s previous 3G and LTE solutions mainly was working outside of the USA.

MediaTek Super Mid LogoMediaTek Releases the MT6753: A WorldMode 64-bit Octa-core Smartphone SoC

Complete with integrated CDMA2000 technology that looks to meet the needs of the high-end smartphone market worldwide 

SPAIN, Barcelona – March 1, 2015 – MediaTek, today announced the release of the MT6753, a 64-bit Octa-core mobile system-on-chip (SoC) with support for WorldMode modem capability. Coupled with the previously announced MT6735 quad-core SoC, the new MT6753 is designed with high performance features for an ever more demanding mid-range market.

Reinforcing MediaTek’s commitment to driving the latest technology to customers across the world, the MT6753 SoC will be offered at a price that creates strong value for customers, especially as it comes with integrated CDMA2000 to ensure compatibility in every market. The eight ARM Cortex-A53 64-bit processors and Mali-T720 GPU helps to ensure customers can meet graphic-heavy multimedia requirements while also maintaining battery efficiency for high-end devices.

“The launch of the MT6753 again demonstrates MediaTek’s desire to offer more power and choice to our 4G LTE product line, while also giving customers worldwide greater diversity and flexibility in their product layouts”, said Jeffrey Ju, Senior Vice President at MediaTek.

The MT6753, which is compatible with the previously announced MT6735 for entry smartphones, also enables handset makers to reduce time to market, simplify product development and manage product differentiation in a more cost effective way. MT6753 is sampling to customers now, with the first commercial devices to be available in Q2, 2015.

Key Features of MT6753 include:

Next-Generation 64-bit Mobile Computing System

  • Octa-core, up to 1.5GHz ARM Cortex-A53 64-bit processors with MediaTek’s leading CorePilot multi-processor technology, providing a perfect balance of performance and power for mainstream mobile devices
  • Mali-T720 GPU with support for the Open GL ES 3.0 and Open CL 1.2 APIs and premium graphics for gaming and UI effects

Advanced Multimedia Features

  • Supports low-power, 1080p, 30fps video playback on the emerging video codec standard H.265 and legacy H.264 and 1080p, 30fps H.264 video recording
  • Integrated 16MP camera image signal processor with support for unique features like PIP (Picture-in-Picture), VIV (Video in Video) and Video Face Beautifier
  • Display support up to HD 1920×1080 60fps resolution with MediaTek MiraVision™ technology for DTV-grade picture quality

Integrated 4G LTE WorldModeModem & RF

  • Rel. 9, Category 4 FDD and TDD LTE (150 Mb/s downlink, 50 Mb/s uplink)
  • 3GPP Rel. 8, DC-HSPA+ (42 Mb/s downlink, 11 Mb/s uplink), TD-SCDMA and EDGE are supported for legacy 2G/3G networks
  • CDMA2000 1x/EVDO Rev. A
  • Comprehensive RF support (B1 to B41) and the ability to mix multiple low-, mid-, and high bands for a global roaming solution

Integrated Connectivity Solutions

  • Supports dual-band Wi-Fi to effortlessly connect to a wide array of wireless routers and enable new applications like video sharing over Miracast
  • Bluetooth 4.0, supporting low-power connection to fitness gadgets, wearables and other accessories, such as Bluetooth headsets

January 2015: MediaTek leaked smartphone roadmap (note the MT67xx scheduled for 4Q 2015 and using 20nm technology, as well that the new smartphone SoCs, except the very entry 3G with Cortex-A7, are based on Cortex-A53 cores while still using 28nm)
See also: The Cortex-A53 as the Cortex-A7 replacement core is succeeding as a sweet-spot IP for various 64-bit high-volume market SoCs to be delivered from H2 CY14 on [this same blog, Dec 23, 2013]

MediaTek leaked smartphone SoC roadmap -- Jan-2015
The availability dates shown above are for the first commercial devices!

MediaTek rebranding the high-end smartphone SoC family into MediaTek Helio Logo(starting with the MT6795 now denominated as Helio X10), after the Greek word for sun, “helios”:

March 12, 2015:
MediaTek Helio explained by CMO Johan Lodenius at MWC 2015

MediaTek rebranding the high-end smartphone SoC family into Helio

March 5, 2015:
MediaTek SVP Jeffrey Ju introducing the new Helio branding for premium (P) and extreme (X) performance segments of the smartphone SoCs at MWC 2015


I/2. Then continues with the presentation of MediaTek’s exclusive display technology quality enhancements (click on the links to watch the related brief videos):
MiraVision picture quality enhancement
SmartScreen as “the best viewing experience across extreme lighting conditions”
120Hz LCD display technology for a whole new experience (vs. the current 60Hz used by everyone)
– Super-SlowMotion, meaning 1/16 speed 480fps video playback (world’s first)
Instant Focus, meaning phase-detection autofocus (PDAF) technology on mobile devices cameras
– preliminary information on the new high-end Helio SoC with the new Cortex-A72 relying on 20nm technology, MiraVision Plus and their 3d genaration modem in 2nd half of 2015 (so it is quite likely the MT67xx mentioned in the above roadmap)

Note that 3d party companies are providing additional imaging enhancements to the device manufacturers, like the ones demonstrated by ArcSoft for the Lenovo Golden Warrior Note 8 TD-LTE (A936) at MWC 2015. Designed with Chinese (TD) and global market capabilities in mind, and available there from Dec’14 for ¥998 ($160) it is based on the MT6752 octacore which is providing the ARM Mali™-T760 GPU. ArcSoft is exploiting the GPU Compute capabilities for the additional imaging features shown in the video below:


I/3. CorePilot™ 2.0 especially targeted for the extreme performance tablet and smartphone markets

MediaTek To Redefine the Android Tablet Industry with world-first ARM® Cortex®-A72-based tablet SoC – MT8173

Revolutionary new 64-bit ARM processor ramps up tablet performance and battery life for heavy content Android users

SPAIN, Barcelona – March 1, 2015 – MediaTek today announced the first tablet system-on-chip (SoC) in a family that features an ARM® Cortex®-A72 processor, the industry’s highest-performing mobile CPU. The Quad-core MT8173 is designed to maximize the benefits of the new processor and greatly increase tablet performance, while extending battery life to ensure a premium tablet experience. The MT8173 meets the growing demand for 4K Ultra HD content and graphic-heavy gaming by everyday mobile computing device users.

The MT8173 is designed with a 64-bit Multi-core big.LITTLE architecture that combines two Cortex-A72 CPUs and two Cortex-A53 CPUs, extending performance and power efficiency further. MT8173 boasts a six-fold  increase in performance compared to the MT8125 released in 2013. MT8173 offers up to 2.4GHz performance, supporting OpenCL with the deployment of MediaTek Corepilot® 2.0, and enables heterogeneous computing between the CPU and GPU. The SoC also ensures the ultimate in display clarity and motion fluency on 120Hz display, promising smooth scrolling with crystal clarity as compared to a normal 60Hz display.

“MT8173 highlights the significant shift in how mobile devices, such as Android tablets, are used and, with the combination of ARM’s latest technology, we are delivering a platform that answers the growing demand for improved mobile multimedia performance and power usage.  By presenting CPU specs that outperform any other device currently on the market, we are bringing PC-like performance to tablet form factor, reinforcing MediaTek’s continued commitment to deliver premium technology to everyone across the globe.” said Joe Chen, Senior Vice President of MediaTek.

“MediaTek has been a strong adopter of ARM big.LITTLE processing architecture, extending it with CorePilot, to deliver extreme performance, while maintaining power efficiency,” said Noel Hurley, General Manager, CPU group, ARM. “Decisively and quickly incorporating the second-generation of our 64-bit technology into a market-ready product, underscores the partnership between ARM and MediaTek.”

The MT8173 platform features:

True Heterogeneous 64-bit Multi-Core big.LITTLE architecture up to 2.4GHz

  • Features ARM Cortex®-A72 and ARM Cortex®-A53 64-bit CPU
  • Big cores and LITTLE cores can run at full speed at the same time for peak performance requirement
  • Performance of up to 2.4GHz

Imagination PowerVR GX6250 GPU

  • Supports OpenGL ES 3.1, OpenCL for future applications
  • Delivers 350Mtri/s and 2.8 Gpix/s performance
  • Provides uncompromised user experience for WQXGA display at 60fps

Comprehensive Multimedia Features

  • 120Hz mobile display
  • Ultra HD 30fps H.264/HEVC(10-bit)/VP9 hardware video playback
  • WQXGA display support with TV-grade picture quality enhancement
  • HDMI and Miracast support for multi-screen applications
  • 20MP camera ISP with video face beautify and LOMO effects

Security hardware accelerator

  • Supports Widevine Level 1, Miracast with HDCP
  • HDCP 2.2 for premium video to 4k TV display

MT8173 is available for customers now, and will be featured in the first commercial tablets in second half of this year. MT8173 is being demonstrated at 2015 Mobile World Congress in Barcelona, Spain at MediaTek’s booth – Hall 6, Stand 6E21 

MediaTek CorePilot 2.0 technology

March 5, 2015:
MediaTek CTO Kevin Jou on CorePilot 2.0 at MWC 2015


Then continues with the presentation of the new:
– MT8173 with the world’s first Cortex-A72 in the “big” role
– worldmode modem technology with LTE category 6

CrossMount technology as the “not yet another DLNA solution, as it does whatever DLNA can plus a lot more


II. Brand New Strategic Initiatives

Feb 27, 2015:
II/1. CrossMount
Unite your devices: Open up new possibilities

Technology makes it easy to share the things we love, but only when we use it in a certain way.

Making a video call just needs a smartphone with a camera, for instance, but what if you want to talk using the big screen on your HDTV? And what happens when you want to watch video from your set-top IPTV box on your tablet when you’re lying in bed — and use your smartwatch as a remote control?

With technology playing an increasingly important part in our lives, these are the kind of problems we can expect to face every day. And they’re the kind of problems MediaTek solves with CrossMount.

MediaTek CrossMount is a new standard for sharing hardware and software resources between a whole host of consumer electronics.

Based on the UPnP protocol, CrossMount connects compatible devices wirelessly, using either a home Wi-Fi network or a Wi-Fi Direct connection, to allow one to seamlessly access the features of another.

So you can start watching streaming video on the living room TV, for example, then switch it to your tablet when you move to another room, or use your TV’s speakers for a hands-free phone call with your smartphone. The possibilities are endless.

The CrossMount Alliance for MediaTek partners, customers and developers makes developing CrossMount applications as easy as possible, many brands and developers are already on board.

CrossMount will be available in late 2015 for MediaTek-based Android devices

MediaTek Introduces a New Convergence Standard for Cross-device Sharing with CrossMount

Fast and easy sharing of content, hardware and software resources enable multiple devices to combine and act together as a single, more powerful device

SPAIN, Barcelona – March 1, 2015– MediaTek today announced CrossMount – a new technology that simplifies hardware and software resource sharing between different consumer devices. Designed to be a new standard in cross-device convergence, the CrossMount framework ensures any compatible device can seamlessly use and share hardware or software resources authorized by the user. CrossMount is an open and simple-to-implement technology for the wide ecosystem of MediaTek customers and partners that opens the possibilities for multiple devices effectively working as one or sharing applications and hardware resources.

CrossMount defines its service mounting standard based on UPnP protocol, and can be implemented primarily in Android and Linux as well as other platforms. CrossMount works through simple discovery, pairing, authorization and use between devices of both hardware and software resources across smartphones, tablets and TVs. Communication between devices is achieved directly between devices via home gateways (Wireless LAN) or peer to peer (Wi-Fi Direct). Discovery and sharing are granted through an easy software implementation that allows all Wi-Fi capable devices to share resources without the need for cloud servers.

“Consumers have adopted a wide array of Internet-connected devices at home, in schools and workplaces, CrossMount sets the new standard for easy cross-device interaction and resource sharing.  We are particularly keen to open up this innovation to our wide ecosystem of customers and partners around the world, unleashing their imagination to create new immersive experiences that further enrich peoples’ lives” said, Joe Chen, Senior Vice President, MediaTek.

With CrossMount enabled devices, for example, viewers can simply pair their TV sound to their smartphone earphones or use their smartphone microphone as a voice controller to search content on their smart TV.  This is a breakthrough in user experience as the CrossMount standard means several devices can act as one together rather than simply share content.

“CrossMount is a lot more than mirroring from phone to TV – as has already been developed within the industry”, added Joe Chen. “CrossMount goes the extra mile with hardware and software capability sharing between smart devices, thereby creating many useful and more complex use cases, such as mounting a smartphone camera to a TV and enabling the TV for video conferencing session.”

To further drive the adoption of CrossMount as an industry standard, MediaTek is establishing the CrossMount Alliance to bring its wide ecosystem of partners and customers together and explore new possibilities to drive the technology forward. CrossMount will be open for developers to further expand the ability for innovative and new applications to be created, potentially changing the way we use and share devices and content. Chang-hong, Hisense, Lenovo and TCL are the first MediaTek customers to support CrossMount.

CrossMount will be made available to MediaTek customers and partners in the third quarter for Android-based smartphone, tablet and TV products, with devices expected on the market by end of this year.


II/2. LinkIt™ One Development Platform for wearables and IoT

March 20, 2015: MediaTek Labs – IoT Lab at 4YFN Barcelona

See how MediaTek Labs supported the winning team, Playdrop, who took advantage of the MediaTek LinkIt™ ONE development board to build an innovative water monitoring and control system prototype. Playdrop was just one of the competitors at IoT Lab, where developers from all over the world formed new teams and had less than two days to ideate, create business cases and working prototypes for the Internet of Things (IoT).
You can also hear from VP of MediaTek Labs, Marc Naddell, about how our development platforms will be supporting more developers on their journey into Wearables and IoT devices.

To find out more about MediaTek Labs & our offerings:
LinkIt ONE development platform: http://labs.mediatek.com/one
MediaTek Cloud Sandbox: http://labs.mediatek.com/sandbox
Get the tools you need to build your own Wearables and IoT devices, register now:http://labs.mediatek.com/register

Feb 18, 2015: What is MediaTek LinkIt™ ONE Development Platform?

MediaTek LinkIt™ ONE development platform enables you to design and prototype Wearables and Internet of Things (IoT) devices, using hardware and an API that are similar to those offered for Arduino boards.

The platform is based around the world’s smallest commercial System-on-Chip (SoC) for Wearables, MediaTek Aster (MT2502). This SoC works with MediaTek’s energy efficient Wi-Fi and GNSS companion chipsets also. This means you can easily create devices that connect to other smart devices or directly to cloud applications and services.

To make it easy to prototype Wearables and IoT devices and their applications, the platform delivers:

  • The LinkIt ONE Software Development Kit (SDK) for the creation of apps for LinkIt ONE devices. This SDK integrates with the Arduino software to deliver an API and development process that will be instantly familiar.
  • The LinkIt ONE Hardware Development Kit (HDK) for prototyping devices. Based on a MediaTek hardware reference design, the HDK delivers the LinkIt ONE development board from Seeed Studio.

Key features of LinkIt ONE development platform:

  • Optimized performance and power consumption to offer consumers appealing, functional Wearables and IoT devices
  • Based on MediaTek Aster (MT2502) SoC, offering comprehensive communications and media options, with support for GSM, GPRS, Bluetooth 2.1 and 4.0, SD Cards, and MP3/AAC Audio, as well as Wi-Fi and GNSS (hardware dependent)
  • Delivers an API, to access key features of the Aster SoC, that is similar to that for Arduino; enabling existing Arduino apps to be quickly ported and new apps created with ease
  • LinkIt ONE developer board from partner Seeed Studio with similar pin-out to the Arduino UNO enabling a wide range of peripheral and circuits to be connected to the board
  • LinkIt ONE SDK (for Arduino) offering instant familiarity to Arduino developers and a easy to learn toolset for beginners

LinkIt ONE SDK                                                      LinkIt ONE HDK

MediaTek LinkIt™ ONE Development Platform

LinkIt ONE architecture

Running on top of the Aster (MT2502) and, where used, its companion GNSS and Wi-Fi chipsets, the LinkIt ONE developer platform is based on an RTOS kernel. On top of this kernel is a set of drivers, middleware and protocol stacks that expose the features of the chipsets to a Framework. A run-time Environment then provides services to the Arduino porting layer that delivers the LinkIt ONE API for Arduino. The API is used to develop Arduino Sketches with the LinkIt ONE SDK (for Arduino).

MediaTek LinkIt ONE architecture*MT3332 (GPS) and MT5931 (WiFi) are optional

Hardware core: Aster (MT2502)

The hardware core for LinkIt ONE development platform is MediaTek Aster (MT2502). This chipset also works with our Wi-Fi and GNSS chips, offering high performance and low power consumption to Wearables and IoT devices.

MediaTek Aster (MT2502)Aster’s highly integrated System-on-Chip (SoC) design avoids the need for multiple chips, meaning smaller devices and reduced costs for device creators, as well as eliminating the need for compatibility tests.

With Aster, it’s now easier and cheaper for device manufacturers and the maker community to produce desirable, functional wearable products.

Key features

  • The smallest commercial System-on-Chip (5.4mm*6.2mm) currently on the market
  • CPU core: ARM7 EJ-S 260MHz
  • Memory: 4MB RAM, 4MB Flash
  • PAN: Dual Bluetooth 2.1 (SPP) and 4.0 (GATT)
  • WAN: GSM and GPRS modem
  • Power: PMU and charger functions, low power mode with sensor hub function
  • Multimedia: Audio (list formats), video (list formats), camera (list formats/resolutions)
  • Interfaces: External ports for LCD, camera, I2C, SPI, UART, GPIO, and more

MediaTek Aster (MT2502) vs the competition

Get started with the LinkIt ONE development platform

Nov 12, 2014: MediaTek Labs – LinkIt workshop presentation


MediaTek Labs technical expert Pablo (Yuhsian) Sun provides an overview of the LinkIt Development Platform, in this presentation recorded at XDA:DevCon. Pablo describes what LinkIt is and discusses why its capabilities — such as support for Wi-Fi, SMS, Groove peripherals, and more — make it the ideal, cost effective tool for prototyping wearable and IoT devices. He also covers the LinkIt ONE board, offering an in-depth look at its hardware, introduced the APIs, and shows you how software is developed with Ardunio and the LinkIt SDK. Link to additional resources are also provided. If you haven’t used the LinkIt development platform, this video provides you with all the basics to get started.

MediaTek Launches LinkIt™ Platform for Wearables and Internet of Things

TAIWAN, Hsinchu – June 3, 2014 – MediaTek today announced LinkIt™, a development platform built to accelerate the wearable and Internet of Things (IoT) markets. LinkIt integrates the MediaTek’s Aster System on Chip (SoC), the smallest wearable SoC currently on the market. The MediaTek Aster SoC is designed to enable the developer community to create a broad range of affordable wearable and IoT products and solutions, for the billions of consumers in the rising Super-mid market to realize their potential as Everyday Geniuses.

Key features of MediaTek Aster and LinkIt:

  • MediaTek Aster, the smallest SoC in a package size of 5.4×6.2mm specifically designed for wearable devices.
  • LinkIt integrates the MediaTek’s Aster SoC and is a developer platform supported by reference designs that enable creation of various form factors, functionalities, and internet connected services.
  • Synergies between microprocessor unit and communication modules, facilitating development and saving time in new device creation.
  • Modularity in software architecture provides developers with high degree of flexibility.
  • Supports over-the-air (OTA) updates for apps, algorithms and drivers which enable “push and install” software stack (named MediaTek Capsule) from phones or computers to devices built with MediaTek Aster.
  • Plug-in software development kit (SDK) for Arduino and VisualStudio. Support for Eclipse is planned for Q4 this year.
  • Hardware Development Kit (HDK) based on LinkIt board by third party.

“MediaTek is now in a unique position to assume leadership by accelerating development for wearables and IoT, thanks to our LinkIt platform,” said J.C. Hsu, General Manager of New Business Development at MediaTek.  “We are enabling an ecosystem of device makers, application developers and service providers to create innovations and new solutions for the Super-mid market.”

Eric Li, Vice President, China’s Internet giant said, “Baidu provides a wealth of services for its users on our Internet portal, and our offerings will enable MediaTek-powered devices to do much more than they already can. The IoT is inter-connecting devices, and we’re connecting people with information via such devices. Our partnership with MediaTek will bring both of us closer to our respective goals.”

Gonzague de Vallois, Senior Vice President of Gameloft, another one of MediaTek’s ecosystem partners, said, “The wearable devices era is a fascinating one for a game developer. Proliferation of devices equipped with all sorts of different sensors and measured information from human body are creating possibilities for us to develop games that are played differently and in ways that were never imagined before. We are pleased to be a partner of MediaTek, who is enabling the wearable devices future for us to continuously bring innovative games to gamers around the world.”

The launch of LinkIt is a part of MediaTek’s wider initiative for the developer community called MediaTek Labs™ which will officially launch later this year. MediaTek Labs will stimulate and support the creation of wearable devices and IoT applications based on the LinkIt platform. Developers and device makers who are interested in joining the MediaTek Labs program are invited to email labs-registration@mediatek.com to receive a notification once the program launches. For more information and ongoing updates, please go to http://labs.mediatek.com.

Oct 30, 2014:
LinkIt ONE Plus Version from SeedStudio (http://www.seeedstudio.com/depot/LinkIt-ONE-p-2017.html)


Jan 3, 2015:
II/3. What is MediaTek LinkIt™ Connect 7681 development platform?

There is an increasing trend towards connecting every imaginable electrical or electronic device found in the home. For many of these applications developers simply want to add the ability to remotely control a device — turn on a table lamp, adjust the temperature setting of an air-conditioner or unlock a door. This is where the MediaTek MT7681 comes in.

MediaTek MT7681

MediaTek MT7681 is a compact Wi-Fi System-on-Chip (SoC) for IoT devices with embedded TCP/IP stack. By adding the MT7681 to an IoT device it can connect to other smart devices or to cloud applications and services. Connectivity on the MT7681 is achieved using Wi-Fi in either Wi-Fi station or access point (AP) mode.

In Wi-Fi station mode, MT7681 connects to a wireless AP and can then communicate with web services or cloud servers. A typical use of this option would be to enable a user to control the heating in their home from a home automation website.

To simplify the connection of an MT7681 chip to a wireless AP in Wi-Fi station mode, the MediaTek Smart Connection APIs are provided. These APIs enable a smart device app to remotely provision a MT7681 chip with AP details (SSID, authentication mode and password).

In AP mode, an MT7681 chip acts as an AP, enabling other wireless devices to connect to it directly. Using this mode, for example, the developer of a smart light bulb could offer users a smartphone application that enables bulbs to be controlled from within the home.

To control the device an MT7681 is incorporated into, the chip provides five GPIO pins and one UART port. In addition PWM is supported in software, for applications such as LED dimming.

MediaTek LinkIt Connect 7681 development platform

To enable developers and makers to take advantage of the features of the MT7681, MediaTek Labs offers the MediaTek LinkIt Connect 7681 development platform, consisting of an SDK, HDK and related documentation.

For software development MediaTek LinkIt Connect 7681 SDK is provided for Microsoft Windows and Ubuntu Linux. Based on the Andes Development Kit, the SDK enables developers to create firmware to control an IoT device in response to instructions received wirelessly.

For IoT device prototyping, the LinkIt Connect 7681 development board is provided. The development board consists of a LinkIt Connect 7681 module, micro-USB port and pins for each of the I/O interfaces of the MT7681 chip. This enables you to quickly connect external hardware and peripherals to create device prototypes. The LinkIt Connect 7681 module, which measures just 15x18mm, is designed to easily mount on a PCB as part of production versions of an IoT device.

Key Features of MT7681

  • Wi-Fi station and access point (AP) modes
  • 802.11 b/g/n (in station mode) and 802.11 b/g (in AP mode)
  • Smart connection APIs to easily create Android or iOS apps to provision a device with wireless AP settings
  • TCP/IP stack
  • Firmware upgrade over UART, APIs for FOTA implementation
  • Software PWM emulation for LED dimming
  • Firmware upgrade over UART, APIs for FOTA implementation

Jan 15, 2015:
II/4. Join MediaTek Labs

MediaTek Labs Logo: The best free resources for Wearables and IoT

Get the tools and resources you and your company need to go from idea to prototype to product.

Register now to get access to:

  • MediaTek SDKs
  • MediaTek hardware reference designs
  • Comment posting in our active developer forum
  • Private messaging with other MediaTek Labs members
  • Our solutions catalog, where you can share your project privately with MediaTek to unlock our support and matchmaking services

MediaTek Labs gives you the help you need to develop innovative hardware and software based on MediaTek products. From smart light bulbs, to the next-generation fitness tracker and the exciting world of the smartwatch, you can make your journey with our help.

As a registered Labs member you’ll be able to put your project in front of our business development team, who’ll help you find the partners you need to get you on the road to success. We’re here to help guide you through the exciting possibilities offered by the next wave in developer opportunities: Wearables and IoT.

MediaTek Labs is free to join:

Register today!

About MediaTek Labs

MediaTek is a young and entrepreneurial company that has grown quickly into a market leader. We identify with creative and driven pioneers in the maker and developer communities, and recognize the benefits of building an ecosystem that fosters your talents and your efforts to innovate.

MediaTek Labs is the developer hub for all our products. It builds on our track record for delivering industry-leading reference designs that offer the shortest time-to-market for our extensive customer and partner base.

MediaTek Launches Labs Developer Program to Jumpstart Wearable and IoT Device Creation

Unveils LinkIt™ platform; simplifies the development of hardware and software for developers, designers and makers

TAIWAN, Hsinchu — Sept 22, 2014 — MediaTek today launched MediaTek Labs (http://labs.mediatek.com), a global initiative that allows developers of any background or skill level to create wearable and Internet of Things (IoT) devices. The new program provides developers, makers and service providers with software development kits (SDKs), hardware development kits (HDKs), and technical documentation, as well as technical and business support.

“With the launch of MediaTek Labs we’re opening up a new world of possibilities for everyone — from hobbyists and students through to professional developers and designers — to unleash their creativity and innovation,” says Marc Naddell, vice president of MediaTek Labs. “We believe that the innovation enabled by MediaTek Labs will drive the next wave of consumer gadgets and apps that will connect billions of things and people around the world.”

The Labs developer program also features the LinkIt™ Development Platform, which is based on theMediaTek Aster (MT2502) chipset. The LinkIt development Platform is the one of the best connected platforms, offering excellent integration for the package size and doing away with the need for additional connectivity hardware.  LinkIt makes creating prototype wearable and IoT devices easy and cost effective by leveraging MediaTek’s proven reference design development model. The LinkIt platform consists of the following components:

  • System-on-Chip (SoC)MediaTek Aster (MT2502), the world’s smallest commercial SoC for Wearables, and companion Wi-Fi (MT5931) and GPS (MT3332) chipsets offering powerful, battery efficient technology.
  • LinkIt OS — an advanced yet compact operating system that enables control software and takes full advantage of the features of the Aster SoC, companion chipsets, and a wide range of sensors and peripheral hardware.
  • Hardware Development Kit (HDK) — Launching first with LinkIt ONE, a co-design project with Seeed Studio, the HDK will make it easy to add sensors, peripherals, and Arduino Shields to LinkIt ONE and create fully featured device prototypes.
  • Software Development Kit (SDK) — Makers can easily migrate existing Arduino code to LinkIt ONE using the APIs provided. In addition, they get a range of APIs to make use of the LinkIt communication features: GSM, GPRS, Bluetooth, and Wi-Fi.

To ensure developers can make the most of the LinkIt offering, the MediaTek Labs website includes a range of additional services, including:

  • Comprehensive business and technology overviews
  • A Solutions Catalog where developers can share information on their devices, applications, and services and become accessible for matchmaking to MediaTek’s customers and partners
  • Support services, including comprehensive FAQ, discussion forums that are monitored by MediaTek technical experts, and — for developers with solutions under development in the Solutions Catalog — free technical support.

“While makers still use their traditional industrial components for new connected IoT devices, with the LinkIt ONE hardware kit as part of MediaTek LinkIt Developer Platform, we’re excited to help Makers bring prototypes to market faster and more easily,” says Eric Pan, founder and chief executive officer of Seeed Studio.

Makers, designers and developers can sign up to MediaTek Labs today and download the full range of tools and documentation at http://labs.mediatek.com.

Mar 2, 2015:
MediaTek Labs Partner Connect

Taking any Wearables or IoT project beyond the prototype stage can be a daunting prospect, whether you’re a small startup or an established company making its first foray into new devices.

To make the path to market easier, MediaTek Labs Partner Connect will help find you the partners you need to make your idea a reality. The program includes some of the world’s best EMS, OEM and ODM companies, as well as distributors of MediaTek products and suppliers of device components. But the real benefit comes from our MediaTek Labs experts, who will work with you to match your requirements with the right partner or partners.

Getting started is simple. Once you have registered your company on MediaTek Labs, submit your Wearables or IoT project to our confidential device Devices Catalog. And it doesn’t matter where you are in the development process — perhaps you have an early prototype running on a LinkIt development board or have full CAD and BOM for your product — our experts can help. Simply select the “Seeking Partner” option when you submit your device for review by MediaTek Labs and, once approved, one of our partner managers will review your requirements and get to work finding the right partners for you.

Designers and developers

Our design partners can assist with specific expertise in electrical engineering, mechanical engineering and computer aided design (CAD), industrial design, regulatory compliance testing, software and more. Whether you’re looking for specific expertise to assist with a single aspect of your project or want a turnkey solution that delivers the vision of your prototype directly to manufacturing, these partners can help.

Manufacturers

From the late stages of development, where you need batches of production prototypes, through low volume pilot runs for consumer testing and marketing, to full production these partners can help. From your designs they’re able to turn your Wearables or IoT idea into a commercial consumer or enterprise product. They’ll do this employing the latest in manufacturing technology, from flexible facilities that can adapt to your needs as you find success in the market.

MediaTek distributors

If you have your own manufacturing facilities or partner and are looking to source MediaTek chipset modules in volumes beyond retail, these partners will be able to help you. In addition to providing for your volume requirements, they’ll also provide additional technical information and support to ensure you make optimal use of MediaTek chipsets in your product and manufacturing process.

Component suppliers

This group of partners will be able to assist you from prototype to production: from selecting the components for your pre-production prototypes through to production run quantities of specific components. Batteries, sensors, screens and much more can be supplied by these partners, from evaluation batches to production quantities delivered to your manufacturing facility or manufacturing partner.

MediaTek Labs Launches New Partner Program to Help Bring Wearables and IoT Devices to Market Faster

MediaTek Labs Partner Connect provides matchmaking for developers and partners in support of MediaTek LinkIt™

SPAIN, Barcelona March02, 2015 – As part of its global developer initiative, MediaTek today announced MediaTek Labs Partner Connect at this year’s Mobile World Congress. The new supply chain partner program will help developers of Wearables and IoT devices design and launch their products based on MediaTek LinkIt by matching them with members of MediaTek’s extensive network of partners.

Today’s launch complements existing development platform offerings from MediaTek Labs and aims to reduce time to market for developers of new Wearables and IoT devices:

  • MediaTek LinkIt is a portfolio of development platforms – currently consisting of MediaTek LinkIt ONE and MediaTek LinkIt Connect 7681– for Wearables and IoT, offering a broad range of connectivity options and the software and hardware development kits (SDKs, HDKs from Seeed Studio and Modules from AcSiP) needed for makers to create their own devices powered by MediaTek chipsets.
  • MediaTek Cloud Sandbox (also launched today) is a complimentary cloud-based IoT platform and playground to store, display and remotely access IoT device data during prototyping.
  • MediaTek Labs Partner Connect will assist registered developers of MediaTek Labs in finding appropriate supply chain partners to help with design, development and manufacturing, sourcing of MediaTek chipset based modules and other key components. MediaTek ODM partners have available off-the-shelf reference designs to rapidly serve developers with different design capabilities.

“Taking any Wearables or IoT project beyond the prototype stage can be a daunting prospect, whether you’re a small startup or an established company making its first foray into new devices”, said Marc Naddell, VP of MediaTek Labs. “To make the path to market easier, MediaTek Labs Partner Connect will help developers find the partners they need to make their ideas a reality”.

To gain access to Partner Connect matchmaking services, Labs member companies submit their Wearables or IoT projects to the Labs confidential Device Solutions Catalog and select the “Seeking Partner” option. MediaTek Labs will then help evaluate the business case and technical feasibility of the device, and, once vetted and approved, a partner manager will get to work finding the right partners in MediaTek’s network.

MediaTek Labs Partner Connect is the latest initiative to expand the company’s 17-year legacy of working closely across a wide ecosystem of TV, phone, tablet, navigation, router, gaming and multimedia customers. Over the years, MediaTek has provided efficient, turnkey solutions that give these clients a cost-effective and rapid time to market for their new devices and has taken many start-ups from humble beginnings to established, global enterprises. Now MediaTek is extending partner network to developers and makers in the Wearables and IoT space through MediaTek Labs Partner Connect.

To hear more about MediaTek Labs and see live demos of its unique offerings for developers, visit MediaTek’s booth at Mobile World Congress – Hall 6, Stand 6E21. To learn more about MediaTek Labs Partner Connect, visit http://labs.mediatek.com/partners.

Mar 2, 2015:
Introduction to MediaTek Cloud Sandbox

When prototyping Wearables and IoT devices, you may want to collect, sort and visualize the data captured by your prototype. You may also want to test how your device could be controlled remotely and make these features available to testers and collaborators.

To save you from having to find and pay for cloud services, MediaTek Cloud Sandbox offers you a free service that you can use to quickly prototype your planned cloud implementation.

Using a RESTful API you collect data from your devices, which you can view in a powerful web-based dashboard. The dashboard offers a range of display and graphing options. Then you can control your Wearables and IoT devices by issuing commands from the dashboard. In addition, a complementary smartphone app lets you review collected data and control your devices from anywhere.

Key Features

  • Define Wearables and IoT prototype device data and other properties
  • Define data types such as geo-location, temperature, humidity and more
  • Create multiple devices from one profile
  • Push and Pull data between a device and the sandbox using a RESTful API
  • Remotely control devices using states, such as switch-state and more
  • Visualize data graphically
  • Receive notifications when data are collected or changed
  • Manage and control remotely, using the complementary mobile app
  • Create reports about prototypes and collected data
  • Perform FOTA firmware updates
  • Control access to data and devices with granular security control
  • Includes full API reference, FAQ and set of tutorials

Access MediaTek Cloud Sandbox

MediaTek Labs Helps Simplify Wearables and IoT Development with Free Cloud Service

MediaTek Cloud Sandbox accelerates device prototyping by offering developers a complimentary cloud service to host prototype-device data

SPAIN, Barcelona – March 2, 2015 – MediaTek Labs, today announced general availability of its new Cloud Sandbox data platform to better help developers bring their ideas to life for the Internet of Things (IoT). The new service, which is free to all registered MediaTek Labs members globally, offers convenient storage of and access to data from wearable and IoT devices during prototyping.

“MediaTek recognizes the importance of a cloud-based IoT platform and playground to service developers and makers who are prototyping wearable or IoT devices”, said Marc Naddell, VP of MediaTek Labs. “With this complimentary offering from MediaTek Labs, IoT developers no longer need to set up and manage their own web server or source third-party cloud platform services. Instead they can focus on their IoT device prototyping and value proposition, accelerating the time from solution ideation to prototype and proof-of-concept”.

A considerable challenge for developers in the early stages of device creation is not only the management of large amounts of data but also a convenient and simple way to visualize the data and demo prototypes to collaborators. MediaTek Cloud Sandbox helps solve this with a variety of invaluable features , including:

  • Data storage and visual charting
  • Data monitoring with notifications
  • Device remote control
  • Firmware upgrades over-the-air (FOTA)
  • RESTful API support, TCP socket connection
  • Web or mobile app based access

MediaTek Cloud Sandbox (MCS) will be on display in MediaTek’s booth at Mobile World Congress – Hall 6, Stand 6E21 – with three compelling demonstrations, including:

  1. Wine Brewer – A MediaTek LinkIt™ ONE development board implementation that won first prize in ITRI Mobilehero 2014 competition in Taiwan.
  2. Weather Station – A LinkIt ONE development board implementation that gathers and pushes real-time temperature, humidity and pressure data to MCS, and is able to have its fan controlled from MCS and the MCS companion mobile app.
  3. MediaTek LinkIt Connect 7681 demo – A LinkIt Connect 7681 development board implementation and its companion mobile app to demonstrate real-time LED color control.

MediaTek Labs was launched in September 2014 and continues to provide developers, makers and service providers with SDKs, HDKs and documentation, as well as technical and business support. To learn more about MediaTek Cloud Sandbox and get access , visit http://labs.mediatek.com/mcs .


MediaTek Ventures Logo
II/5. MediaTek Ventures launches to enable a new generation of world-class companies

MediaTek Allocates US$300m to Invest in New Business Opportunities

SPAIN, Barcelona March1, 2015 – MediaTek, today announced the launch of MediaTek Ventures – a new strategic investment arm within the company.  Headquartered in Hsinchu, Taiwan, MediaTek Ventures will initially invest in startups in Greater China, Europe, Japan and North America, with a US$300m reserve.

MediaTek Ventures will actively invest into innovative startups in semiconductor-system-and devices, Internet infrastructure, services and IoT, with the goal of creating a collaborative ecosystem around MediaTek’s corporate objectives in communication, computing, online media and analytics.  Investments will include all stages of funding with a disciplinary approach focused on value creation.  Through MediaTek Ventures, the company is seeking to extend its 17 year heritage of innovation to the broader electronics value-chain, diversify product solutions, and monetize opportunities with the next generation of entrepreneurs.

“We will not constrain ourselves to any single region in pursuit of innovation and excellence. Through MediaTek Ventures, a new generation of world-class companies will be empowered. We are excited to enable entrepreneurs and start-ups in achieving their dreams and fostering companies that have the potential to create value to end-users around the world and solve the world’s biggest problems”, said David Ku, Chief Financial Officer, MediaTek.

Further details on the company’s investment strategy and roadmaps will be made available in the second half of 2015.

Entities interested in investment by MediaTek should send proposals to: ventures@mediatek.com. For more information, please visit www.mediatekventures.com.

March 5, 2015: MediaTek CFO David Ku on MediaTek Ventures at MWC 2015

MediaTek Ventures - Mission and current investment amount

MediaTek Investment Focus

MediaTek Cross-Platform Synergy and User Experience

MediaTek Geographic Focus

III. Stealth Strategic Initiatives (MWC 2015 timeframe)

III/1. SoC for Android Wear and Android based standalone wearables

Note that this initiative is also for the standalone Android based wearables (i.e. working with no reliance on an Android based smarthone) as shown by the new production line of MediaTek’s lead and pilot partner Burg Wearables: Android 4.4 based Smart 3G & WiFi WatchPhones of 55g weight (and up), 10mm depth (and up) [this same blog, March 15, 2015]

Charbax: Best of MWC: MediaTek MT2601 Smartwatch and Smart Glass!!

MediaTek launches their MT2601 Android Wear ready (soon) Smartwatch platform, and also they show off their Kopin micro LCD Smart Glass solution on MediaTek Aster MT2502. In my opinion, these are the best looking Smartwatch and Smartglass at Mobile World Congress 2015. The Smartwatch that MediaTek is showing is designed by GoerTek and it runs Android 4.4 for now but Android 5.0 with Android Wear UI is coming soon for the MT2601 platform according to MediaTek. MediaTek MT2502 is running an ARM11 core to run the MediaTek LinkIt OS while MediaTek MT2601 is a dual-core ARM Cortex-A7 to run a full Android Lollipop with Android Wear soon supported! This is perhaps the optimal low cost Smartwatch and Smart Glass solution for the market, finally available from MediaTek, with soon to come Lollipop thus Android Wear supported.

Specs of the GoerTek MediaTek MT2601 Smartwatch:
– 1.5” circular TFT LCD 320×320
– IPX7 waterproofing
– BT/BLE, Wi-Fi, GPS, 3G cellular supported
– Android 4.4 OS (Lollipop Android Wear soon!)
– PPG heart-rate sensing
– Built-in microphone and speaker

Remark: This GoerTek smartwatch uses the same MediaTek technology than the WatchPhones from Burg Wearables. The software technology is however quite better on the latter ones.

MediaTek Introduces MT2601 in Support of Google’s Android Wear Software

Higher energy efficiency and reduced component count of MT2601 in relation to competition translate into significant cost, size and usage time benefits

Las Vegas – Jan. 6, 2015 – MediaTek, a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced its MT2601 System on Chip (SoC) for wearable devices based on Google’s Android Wear software. By enabling Android Wear on MT2601, MediaTek is offering a comprehensive platform solution for device makers to implement their own hardware and software, and introduces a multitude of possibilities in Android Wear devices for the fast-growing consumer class globally.

The MT2601 packs a robust set of features in its small size with 41.5 percent fewer components and lower current consumption when compared with other chipsets in the market. Its design advantages translate into lower bill of materials (BoM) costs, smaller printed circuit board (PCB) size and longer battery life, which in turn yield fashionable wearable devices with long usage times and affordable prices.

The MT2601 includes 1.2 GHz dual-core ARM Cortex-A7, ARM Mali-400 MP GPU, and supports qHD display resolution. The MT2601 interfaces with a whole host of external sensors and the wireless connectivity SoC MT6630 for Bluetooth – all in a PCBA footprint of less than 480 mm2. This small PCB size meets the design requirements of the widest variety of wearable devices in sports and fitness, location tracking, and various other categories. MediaTek is a strong supporter of Android Wear and will continue to evolve MT2601 to align with the Android Wear road map.

“The MT2601 has an incredibly small die size and is highly optimized for cost and power performance. The platform solution, comprised of MT2601 integrated with Android Wear software, will fuel the maker revolution and empower the application developer community worldwide to create a broad range of innovative applications and services,” said J.C. Hsu, General Manager of New Business Development at MediaTek.

The MT2601 is in mass production now and ready for inclusion in Android Wear devices.

Mediatek Announces MT6630, World’s First Five-in-One Combo Wireless Connectivity SOC for Mobile Devices

TAIWAN, Hsinchu – 25 February, 2014 – Mediatek today announced MT6630, the world’s first five-in-one combo wireless system-on-a-chip (SOC) to support full featured smartphones, tablets and other premium mobile devices.

The MT6630 dramatically reduces the component count and eBOM while improving ease-of-design for manufacturers by eliminating external low noise amplifiers (LNAs) and integrating the Wi-Fi 2.4 GHz and 5 GHz power amplifiers (PAs), Bluetooth PA, and transmit-receive (T/R) switch into a PCBA footprint less than 65 mm2.

Key features

  • Dual-band single-stream 802.11a/b/g/n/ac with 20/40/80MHz channel bandwidth
  • 802.11v time of flight protocol support and management engines to enable higher accuracy of indoor positioning via Wi-Fi
  • Advanced support for Wi-Fi Direct Services and Miracast™ optimization for easier pairing, increased robustness, advanced use-cases and lower power
  • Bluetooth 4.1 with Classic, High-Speed and Low-Energy support, and ANT+ for compatibility with the latest fitness tracking, health monitoring and point of information devices and applications
  • Concurrent tri-band reception of GPS, GLONASS, Beidou, Galileo and QZSS with industry leading sensitivity, low power, positioning accuracy, and the longest prediction engine
  • FM transceiver with RDS/RBDS
  • Integrated engines and algorithms for full concurrent operation and co-existence, including industry-leading throughput during LTE transmission

MT6630 delivers full concurrent operation of all 5 systems operating at maximum compute intensity with no degradation compared to single-system operation while offloading the mobile device CPU for design ease and extended battery life.

As a focus on low power and digital home convergence, the MT6630 uses a configurable PA architecture to save current at commonly used power levels, including those used for Miracast™ Wi-Fi Direct services. MT6630 implements advanced co-existence techniques, including for LTE to deliver industry-leading throughputs. MT6630 also supports Wi-Fi diversity for premium smartphones and tablets to improve antenna angle sensitivity and handheld scenarios.

“MT6630 makes it simple for manufacturers to bring mobile devices to market with sophisticated wireless features, lower power and uncompromised performance,” said SR Tsai, General Manager of MediaTek’s Connectivity Business Unit. “MT6630 furthers MediaTek’s focus to deliver the best experiences across the digital home and mobile applications by using its unique leadership position in digital TV host processors, smartphone platforms, and connectivity.”

The small-footprint design is available in 5 x 5mm WLCSP (Wafer Level Chip Scale Package) or a 7 x 7mm QFN (Quad Flat No-Leads) and requires only 44 components, which is around half that of other integrated wireless solutions.

Mediatek MT6630 is sampling now and complements the recently announced MT6595 octa-core SOC with LTE for premium mobile devices. The first commercially available devices to use MT6630 are expected in the second half of 2014.

Then there is a MediaTek Protea platform for Android based wearables:

For mobile networking the optional parts of the Protea have the following characteristics:
– 2G Quad Band GSM (900/1800/850/1900)
– 3G Mono Band WCDMA (2100 or 1900) GPRS, EDGE, HSDAP, HSDAP+


Potential generic tags when clustered (selected ones are in blue):

#1 CLUSTER:
strategy: 671,000,000
business development“: 164,000,000
time to market“:  70,200,000
ecosystem: 53,200,000
marketing strategy“: 34,500,000
business strategy“: 25,800,000
rebranding: 6,750,000
strategy development“: 5,720,000
market strategy“: 1,430,000
developer program“: 751,000
strategic investment“: 609,000
corporate objectives” 526,000
partner ecosystem“: 397,000
design partners“: 439,000
supply chain partners“: 331,000
investment focus“: 364,000
reduce time to market“: 305,000
business development strategy“: 417,000
strategy development process“: 268,000
ecosystem partners“: 177,000
innovative startups“: 159,000
enable entrepreneurs“: 39,300
semiconductor market“: 244,000
smartphone strategy“: 77,700
strategic reasoning” 58,200
semiconductor vendors“: 49,000
SoC market“: 28,800
chip strategy“: 17,000
SoC vendors“: 11,300
“semiconductor strategy”: 9,280
“SoC strategy”: 4,330
“fabless strategy”: 3,840
“MediaTek strategy”: 616

#2 CLUSTER:
SoC: 238,000,000
quad-core“: 60,700,000
octa-core“: 2,660,000
smartphone chip“: 207,000
mobile SoC“: 63,400
smartphone SoC“: 43,700
SoC family“: 35,500
tablet SoC“: 23,500
SoC market“: 28,700
smartphone SoC market“: 14,200
SoC vendors“: 11,300
system on a chip“: 733,000
system on chip“: 625,000
fabless semiconductor“: 323,000
“fabless semiconductor vendors”: 4,890

#3 CLUSTER:
smartphone market“: 964,000
“phone market”: 632,000
“high-end”: 159,000,000
high-end market“: 425,000
LTE-Smartphone“: 605,000
“high-end phone”: 221,000
high-end smartphone“: 444,000
high-end smartphone market“: 67,900
“premium phone”: 356,000
premium smartphone“: 348,000
“premium smartphones”: 94,400
premium market“: 467,000
superphone: 435,000
superphones: 264,000
“superphone market”: 4,640
super-mid“: 177,000
“super-mid market”: 5610
“super mid-range”: 5570
mid-range“: 61,000,000
mid-range smartphone“: 400,000
“mid-range smartphones”: 153,000
“mid-range market”: 89,500
mid range smartphones: 2,460,000
best mid range android phone: 15,800,000
android phone“: 30,200,000
android smartphone“: 13,800,000

#4 CLUSTER:
tablets: 578,000,000
Android tablet“: 22,200,000
Android tablets“: 15,100,000
tablet market“: 919,000
premium tablet“: 152,000
high-end tablet“: 111,000
tablet chips“: 26,000
“high-end tablet market”: 8,450
“premium tablet market”: 8,050

#5 CLUSTER:
64-bit“: 135,000,000
forefront of technology“: 8,740,000
“64-bit computing”: 411,000
extreme performance“: 630,000
CPU+GPU“: 1,010,000
heterogeneous computing“: 312,000
“Heterogeneous System Architecture”: 60,100
“Heterogeneous Multi-Processing”: 42,800
“heterogeneous computing with OpenCL”: 15,400
big.LITTLE“: 863,000
“ARM big.LITTLE”: 95,800
“big.LITTLE Architecture”: 22,400
“big.LITTLE computing”: 18,400
“big.LITTLE cluster”: 16,600
multi-core processing“: 153,000
GPU compute“: 92,300
display technology“: 1,070,000
HDTV: 84,200,000
“power efficiency”: 819,000
premium mobile computing“: 762,000
“premium mobile computing experience”: 17,800
LTE: 170,000,000
“LTE World Mode”: 3,220
“LTE WorldMode”: 2,280
“LTE with CDMA”: 3,660
integrated CDMA2000“: 13,400
development platform“: 928,000
reference design“: 940,000
cloud computing“: 114,000,000

MediaTek’s 64-bit ARM Cortex-A53 octa-core SoC MT8752 is launched with 4G/LTE tablets in China

CUBE-Cool Rubik's Cube-MT8752-8732-based T7-T8-T9 range of tablets -- 11-Oct-2014Oct 9, 2014 (reports on several Chinese websites about the launch):  [First MT8752 octa-core Tablet!] 首款MT8752八核平板![999 Yuan Cool Rubik’s Cube T7] 999元酷比魔方T7发布
Oct 11, 2014 on JD.com (Jingdong Mall): [Cool Rubik’s Cube] 酷比魔方(CUBET7 7[inch tablet computer]英寸平板电脑(MT8752[octa-core]八核 JDI[Retina [1920*1200] screen]视网膜屏64[bit]位[China Unicom]联通/[mobile dual]移动双4G 2.0GHz 2G/16G ¥999.00 [$163]
Oct 11, 2014 in ProductShow on [site home of] 网站首页 – [Cool Rubik’s Cube] 酷比魔方(CUBE)[brand website]品牌网站: T7 – 酷比魔方(CUBE)品牌网站

8″ and 9″ tablets (T8 and T9) to come later, as well as the ones with the quad-core SoC variety MT8732.Their lead partner for that is Shenzhen Alldo Cube Technology and Science Co., Ltd. releasing its products under the  [Cool Rubik’s Cube] 酷比魔方(CUBE)brand. More information on this blog: MediaTek is repositioning itself with the new MT6732 and MT6752 SoCs for the “super-mid market” just being born, plus new wearable technologies for wPANs and IoT are added for the new premium MT6595 SoC [March 4-13, 2014]

This is MediaTek’s very first response to the 32-bit Qualcomm Snapdragon 805 Processor (ARM TechCon 2014, Oct 1-3): “our latest and greatest”. Regarding the MediaTek competitive edge over Qualcomm before that you can read on this blog:
– Qualcomm’s SoC business future is questioned first time [May 1, 2013]
– Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [July 20, 2013 – March 15, 2014]
– MediaTek MT6592-based True Octa-core superphones are on the market to beat Qualcomm Snapdragon 800-based ones UPDATE: from $147+ in Q1 and $132+ in Q2 [Dec 22, 2013 – Jan 27, 2014]
– ARM Cortex-A17, MediaTek MT6595 (devices: H2’CY14), 50 billion ARM powered chips [Feb 18 – March 13, 2014]

 

Centaur Technology: Do the same job that an Intel processor can do, but doing it less expensively, with a much smaller group and Glenn Henry in charge

An October 11, 2014 teaser video (what might be behind see: Can VIA Technologies save the mobile computing future of the x86 (x64) legacy platform?). Glenn Henry on Wikipedia.

Their previous teaser was Coming very soon from Centaur Technology: A Leap Ahead in Chip Design [this same blog, Oct 9, 2014]

HP split into two–HP Enterprise and HP Inc. (devices and printers)–for the growth phase of its turnaround

HP share price -- Sept 2011 - Oct 2014

HP share price — Sept 2011 – Oct 2014. Meg Whitman was named CEO on September 22, 2011. As well as renewing focus on HP’s Research & Development division, Whitman’s major decision during her first year as CEO has been to retain and recommit the firm to the PC business that her predecessor announced he was considering discarding (see the August 2011 post on this blog). After such “stabilization and foundation year” on October 03, 2012 she announced an ambitious 5-year turnaround strategy that promised new products by FY14 and finally growth by 2015.  This plan promised changes in HP’s four primary businesses. Enterprise Services got an entirely different operating model. Likewise the Enterprise Group planned to further utilize the cloud. The operating model of the Printing and Personal Systems Group was simplified by reducing its product line. A new cloud-based consumption model was implemented for the Software Group. With the split now  Meg Whitman writes  that “Hewlett-Packard Enterprise … will define the next generation of infrastructure, software, and services for the New Style of IT” while “HP Inc. will be extremely well-positioned to leverage its impressive portfolio and strong innovation pipeline across areas such as multi-function printing, Ink in the office, notebooks, mobile workstations, tablets and phablets, as well as 3-D printing and new computing experiences”. By separation into two they will “be able to accellerate the progress” they’ve made to date, “unlock additional value”, and “more aggressively go after the opportunities in front” of them.

Also seeing total 55,000 job cuts this year, with 45,000-50,000 cuts already done in Q2. CEO Meg Whitman (age 58) is enjoying huge bonus payments via those job cuts, and then she will lead HP Enterprise as CEO, as well as will become the non-executive Chairman of HP Inc.’s Board of Directors.

Detailed information on this blog about the new direction set up for Personal Systems Group part of HP Inc. (very few):

Latest news from HP Personal Systems Group:
– Revamped Z desktop and ZBook mobile workstations [Sept 10, 2014]
HP Stream series of skinny Windows 8.1 laptops and tablets targeted for the holidays [Sept 29, 2014]
– HP 10 Plus 10.1-Inch 16 GB Android Full HD IPS Tablet with Allwinner A31 quadcore 1.0 GHz on Amazon and elsewhere for $280  [July 13, 2014]
– HP Slate 21 – 21.5″-k100 All-in-One Full HD IPS Android PC with NVIDIA Tegra 4 for $400 [Sept 28, 2014] a 17″ version of which, HP Slate 17 will be hitting stores by New Year

Note that such large screen All-in-One Full HD IPS strategy for both desktop replacements as well as great home devices + complete flat tabletop mode for using an application that’s maybe multi-orientational was started with Windows 8-based HP ENVY Rove [June 23, 2013], using Intel® Core™ i3-4010U and now selling for $980.

Detailed information on this blog about the new direction set up for HP Enterprise (quite extensive and deep):


* Note here that as of now Microsoft Windows Server is not available (even the upcoming Windows Server 10 for “the Future of the datacenter from Microsoft“) on the emerging 64-bit ARM. See: Intel: ARM Server Competition ‘Imminent,’ But Not Yet There, Says MKM [Barrons.com, Oct 2, 2014], in which the current state characterized as:

ARM highlighted progress in servers by citing two data center end-customers (sharing the stage with Sandia Labs but not Paypal) that use HP blades for their Moonshot server chassis based on 64-bit Applied Micro (AMCC, NR, $6.90) and 32-bit Texas Instruments silicon.

HP Moonshot program and the 1st 64-bit ARM server (ARM TechCon 2014, Oct 1-3)

HP’s ARM-powered ProLiant m400 (Moonshot) is ready for DDR4 [ARM Connected Community, Oct 8, 2014]

AppliedMicro and Hewlett-Packard recently introduced the first commercially-available 64-bit ARMv8  server. Dubbed the ProLiant m400, the cartridge is specifically designed to fit HP’s Moonshot server framework. The new server – targeted at web caching workloads  – is based on AppliedMicro’s X-Gene System-on-a-Chip  (SoC) and runs Canonical’s versatile Ubuntu operating system.

… One of the key advantages of the X-Gene based m400? The doubling of addressable memory to 64GB per cartridge. … “You put 10 of these enclosures in a rack and you have 3,600 cores and 28 TB of memory to hook together to run a distributed application,” … “The m400 node burns about 55 watts with all of its components on the board, so a rack is in the neighborhood of 25 kilowatts across 450 nodes.” …

Loren Shalinsky, a Strategic Development Director at Rambus, points out that each ProLiant m400 cartridge is actually a fully contained server with its own dedicated memory, which, in the default launch version, carries a payload of DDR3L DIMMs.

“However, future generations of the cartridges can be upgraded from DDR3 to DDR4, without affecting the other cartridges in the rack. This should allow for even higher memory bandwidth and lower power consumption,” he added. “Our expectation is that DDR4 will ramp on the server side – both in terms of x86  and ARM – before finding its way into desktop PCs, laptops and consumer applications like digital TVs and set-top boxes.”

As we’ve previously discussed on Rambus Press , DDR4 memory delivers a 40-50 percent increase in bandwidth, along with a 35 percent reduction in power consumption compared to DDR3 memory, currently in servers. In addition, internal data transfers are faster with DDR4 , while in-memory applications such as databases – where a significant amount of processing takes place in DRAM – are expected to benefit as well.

Compare the above to what was written in Choosing chips for next-generation datacentres [ComputerWeekly.com, Sept 22, 2014]:

HP CEO Meg Whitman has high hopes for the company’s Moonshot low-energy server family as a differentiator in the commodity server market. Moonshot is based on Intel Atom and AMD Opteron system-on-a-chip (SoC) processors, optimised for desktop virtualisation and web content delivery applications. These servers can run Windows Server 2012 R2 or Red Hat, Canonical or Suse Linux distributions.

Semiconductor companies Cavium and Applied Micro are taking two different approaches to the ARM microserver market. Cavium is specialising in low-powered cores, while Applied Micro is taking a high-performance computing (HPC) approach.

AMD is building its chips based on the ARM Cortex-A57 core. … Servers with AMD’s Seattle [Opteron A-Series] ARM-based chip are not expected to ship until mid-2015.

Note here as well that AMD’s Seattle, i.e. Opteron A-Series strategy is also serving the company’s own dense server infrastructure strategy (going against HP’s Moonshot fabric solution) as described here earlier in AMD’s dense server strategy of mixing next-gen x86 Opterons with 64-bit ARM Cortex-A57 based Opterons on the SeaMicro Freedom™ fabric to disrupt the 2014 datacenter market using open source software (so far) [Dec 31, 2014 – Jan 28, 2014] post.

“HP has supported ARM’s standardization effort since its inception, recognizing the benefits of an extensible platform with value-added features,” said Dong Wei, HP fellow. “With the new SBSA specification [Server Base System Architecture from ARM], we are able to establish a simplified baseline for deploying ARM-based solutions and look forward to future HP [server] products based on the ARM architecture.”