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E-Ink Innovations and new commercial products at IFA 2014

E-Ink Innovations @ IFA 2014 [lesen.net YouTube channel, Sept 5, 2014]

New commercial products:

  1. Sony
  2. Alcatel E-Ink Cover [SmartCover] –> E-Card (or TCL Phone Cover)

1. Sony

Sony expands SmartWear Experience range with two new additions for Lifelog – SmartBand Talk and SmartWatch 3 [Sony Mobile press release, Sept 3, 2014]

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    • SmartWear Experience is Sony’s vision for smart, wearable technology founded on three principles: lifelogging, flexible style and intelligent notifications
    • SmartBand Talk is a powerful lifelogger, bringing call handling and voice control from your wrist, with an always-on curved 1.4” e-paper display
    • SmartWatch 3 is the first smartwatch specifically designed for the latest Android Wear updates
    • Desktop web interface, and open API for Lifelog app later in 2014, bringing new experiences and further opportunity for personalisation
    • Announcement of Roxy collaboration for limited edition SmartBand SWR10 styles

Sony Mobile today announced the addition of two new products to its SmartWear Experience range, Sony SmartBand Talk and SmartWatch 3. Both talk to the popular Lifelog, the accompanying app designed to help you understand more about the way to live and move, so you can improve and enrich your life.

SmartWear from Sony – waterproof* wearable technology [Sony Experia YouTube channel, Sept 3, 2014]

Looking for innovative wearable tech? SmartBand, SmartBand Talk, and SmartWatch 3 are waterproof* and wearable 24/7. Log your life, smash your fitness goals, and automatically track activities. The sleek and durable designs in a range of contemporary colours mean you stay stylish – wherever you are, whatever the weather.

SmartWatch 3 from Sony – The stylish way to handle music, calls and life logging.

The time has come to wear Android technology on your wrist. A beautiful stainless steel silver core unit lies within the changeable wrist straps, so SmartWatch 3 changes as often as your wardrobe does. Experience real time life logging and the power to handle messages and calls even when your hands are full. With waterproof* durability, SmartWatch 3 will even work come rain or shine. It’s here, it’s waiting and it’s all in the details.

Keep up with your life with the Lifelog Android app from Sony

Connect your Sony SmartWear to the innovative Lifelog app on your Xperia smartphone, then automatically track your activities day and night. Whether you’re walking, running, or even climbing stairs, Lifelog tracks your movements, communications, entertainment and physical activity then lets you look back on the day to see where you went and how you got there – including pictures you took and music you listened to. Why track only steps and calories when you can log your whole day?

SmartBand Talk – waterproof* wearable technology from Sony

SmartBand Talk from Sony doesn’t just make great arm candy, it can also handle calls, activity tracking, and voice commands. Why settle for good tech, when you have have great tech?

Sony Smartband Talk – innovative wearable technology and call handling

Experience the innovative freedom of wearable waterproof technology with Sony Smartband Talk. Equipped with intelligent Lifelog technology that tracks your activity 24/7, a smart E-Ink display and voice control straight from your wrist. Take calls on the run, view appointments at a glance and listen to your favourite music, hands-free.

“Life is a journey, and journeys are made up of stories and experiences that define you – this is the underlying principle for Lifelog, the Android app at the heart of our SmartWear Experience. We’re going beyond mere fitness tracking and number crunching, to help you log and preserve those emotional moments that matter” said Kunimasa Suzuki, President and CEO, Sony Mobile Communications. ”As a pioneer of smart and wearable technology, SmartBand Talk, SmartWatch 3 and Lifelog don’t merely affirm Sony’s leadership in the space, but as the innovators who dare to be different – bringing the world choice; products and services no else can, or will.”

SmartBand Talk – a powerful lifelogging wearable, with intuitive features

SmartBand Talk is a powerful lifelogger, built for users who live life to the fullest.

With its built-in microphone and speaker, SmartBand Talk comes equipped with a short call function so you can talk into it and hear your caller, with HD Voice support – perfect for when you’re on the move or your phone is out of reach. Through Sony’s integrated Voice Control1technology, you can also assign your own sounds to life bookmarks and use your voice to carry out specific smartphone operations.

SmartBand Talk’s curved, always-on 1.4” e-paper display is a fresh creative approach, based on consumer feedback. It’s low-power but highly visible and clear; you can monitor Lifelog activity, view notifications and the time at a glance.

New built-in accelerometer and altimeter sensor technology feels how you move – and how much – to provide an accurate overview of your daily physical activity; whether it be walking, running or climbing. You can see how active you were and how you have been communicating, as it pulls all of your information from your smartphone and then enables you to view it on its  e-paper display screen, wherever and whenever you like.

As you’d expect, SmartBand Talk is waterproof2 (IP68 rated), and launch styles will include Black and White, with extra vibrant colours available later in the year – so something for everyone, whether blending in with your work clothes or a fun accessory to a casual outfit, allowing you to express your individual style.

SmartWatch 3 – Sony’s latest generation “smartwatch”, powered by Android Wear

After leading the market since 2007, SmartWatch 3 is Sony’s latest generation SmartWatch, but the first specifically designed for the latest Android Wear updates in close collaboration with Google. This partnership matches Sony’s leadership in smart, wearable products with Google’s software and platform expertise to create a unique wearable experience founded on both hardware and software innovation.

Android Wear organizes your information, suggests what you need, and shows it to you before you even ask. You can get messages from your friends, appointment notifications, and weather updates at a glance. It could be flight information, tips based on your interests or messages of any kind, so user input is seldom necessary. But if you need to interact with Android Wear, voice is easiest way.

Even without your Android smartphone, SmartWatch 3 is a fun and useful accessory with impressive standalone functionality. The built-in microphone, and Accelerometer, Compass, Gyro and GPS sensor technology means more accurate, more powerful lifelogging.

SmartWatch 3 offers significant step ups from SmartWatch 2, including a 1.6” 320×320 TFT LCD Transflective display for visibility in bright sunlight, set within a stainless steel back panel, for a premium look and feel. It is of course waterproof, rated IP683 – and charges via a standard microUSB port.

It has a built-in 4GB local memory, that means you can sync playlists, and simply connect with a Bluetooth headset to listen. You can do this before a run, leaving the smartphone at home and still have great music offline – you can also track that run with GPS and Lifelog.

It will be available in Classic (Black) and Sport (Lime) editions, with extra colour straps available in Pink and White after launch.

Lifelog – a personal Android application, that captures and tells your story

Downloadable from the Google Play Store, Lifelog is a fun Android app built to enable you to set and achieve goals, bookmark memorable moments, and revisit memories any time, so that you get to know yourself better.

SmartBand Talk and SmartWatch 3 both enable and present lifelogging activity and data on the wrist, but also connect to the application on your Android smartphone via Bluetooth® and NFC, once you connect to your Sony Entertainment Network3 account.

Sony is previewing a new web interface login for Lifelog, accessible from the Sony Mobile website later this year, designed to give users even more visibility and control over their lifestyle data. And, during 2014, Sony will open up the API for partners to integrate services with Lifelog or build completely fresh experiences.

Sony outlined that together with accessories brand Proporta, it would soon share SmartBand SWR10 collections featuring licensed designs from leading labels, Ted Baker and Barbour.

Sony also introduced a new collaboration with famous and popular lifestyle brand – Roxy, the female surf, snowboard, clothing and accessories brand – to bring limited edition SmartWear styles to market later this year.

SmartBand Talk and SmartWatch 3 – the fashionable new additions to Sony’s SmartWear Experience range will launch later in Autumn 2014.

Notes
SmartBand Talk     SmartWatch 3     SmartWear


2. Alcatel E-Ink Cover [SmartCover] –> E-Card (or TCL Phone Cover)

From ALCATEL ONETOUCH unveils the [6” phablet] HERO – their headline act at IFA 2013 [press release, Sept 4, 2013]

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Extend your display with the E Ink Cover. Read newspapers and magazines on a second screen with this fresh digital experience. The technology enables users to read as if physical ink and paper on their mobile device with the stable image and wider viewing angle.

E Ink SmartCover [prototype] for Alcatel One Touch Hero [ARMdevices.net YouTube channel, Sept 16, 2013]

The Alcatel One Touch Hero has a E Ink display cover which can display system functions and can act as a second screen for reading ebooks. The E Ink cover attaches to the device using a docking pin on the side of the device. The E Ink screen by displaying content rather than having the LCD do it you save power. The final version of the cover will have the ability to magnetically clip to the back. The E Ink cover at this time only supports the built in e-reader app but 3rd support should come in the future. The One touch hero has a 6″ full hd screen with pen support, the MT6589T 1.5Ghz Quad-core processor, 8gb and 16gb options with Micro SD expansion, 2gb of ram, and 3400mah battery.

From ALCATEL ONETOUCH unveils the HERO 2 [press release, Sept 4, 2014]

HERO 2: the centre of a smart ecosystem built to users’ needs

With a host of companion devices, HERO 2 adapts to every need. It is the centre of an ecosystem of creative connected devices that users can carry, put on their desk or connect to their TV. An array of MagicFlip covers provide customised capabilities: MagicFlip DJ for music, MagicFlip LED lights up with information about missed calls, alerts or the time.

With the compact companion device Sidekick 2, users can remotely control TV, music and more. It also acts as an extension to users’ phones, allowing them to access messages, contact lists and more. The portable E-Card allows users to read notes, maps, e-books with the comfort of paper. The SmartBook functions as a smartphone in laptop form, while TVLink connects the HERO 2 to larger screens wirelessly.

With these features, accessories and companion devices, ALCATEL ONETOUCH ensures a truly versatile experience through connectivity to multiple screens. Everyone can invent their own personalized HERO 2, and unleash their unique creativity.

The HERO 2 will be available on the market in September 2014.

Reading comics with E-Card [Michael Zhou YouTube channel, July 2, 2014]

E-Card is a reading companion with E Ink display. It’s a convenient and eyestrain free pocket reading device. It’s easy to read content stored on your mobile phone via bluetooth. And also support Notifications(Incoming call, SMS, E-Mail, Alarm), weather and push images. The following is the demonstration of reading comics via E-Card.

Upcoming H2CY13 revitalization of E Ink Holdings’ business by greater cost effectiveness and next-gen EPD technology for the traditional e-book reader market (remaining flat), exiting the commodity LCD market, and addition of new applications for digital magazines, smart watches, handset covers and luggage tags

$66 6″ front-lit E Ink e-readers from Jawei [Charbax YouTube channel, May 26, 2013]

Jawei shows their latest range of E Ink based e-readers, starting at $40 for a 4.3″ E Ink e-reader without touch, $66 for 6″ without touch, add a bit for touch. Minimum order quantity is 2K.

OR While the jury is still out on E-paper renaissance because of A4 format on a lighter, plastic substrate? [‘Experiencing the Cloud’, May 15, 2013] E Ink Holdings’ so far ‘LCD only’ subsidiary Hydis gathers ammunition with e-paper displays [The Korea Herald, June 26, 2013]:

Hydis Technologies is not what one would call a big company, but for Korea, it has a symbolic meaning. It was one of the firms that foreign capital gobbled up, only to spit out after stripping it of vital assets and technology.

Now, Hydis, owned by Taiwan-based E Ink Holdings, is out to get back on the map with the production of e-paper displays, the main element for e-books.

Starting in July, Hydis expects to start rolling out electronic paper displays, an area that E Ink is a global leader in.

Hydis officials said the contract is expected to extend to December.

“These displays are next-generation displays, and our technology is sufficient,” said one official, speaking anonymously.

Rollable displays also are in discussion, but that needs to be seen, as Hydis currently lacks the right equipment and capital.

Hydis was formerly a unit under Hyundai Electronics, the precursor to SK Hynix. It once supplied some of the big fish in the industry, such as Samsung and LG.
Prior to the acquisition by E Ink, Hydis had been exploited by China-based BOE Display, which bought Hydis from Hyundai, only to feed its technology to BOE’s Chinese operations.
E Ink initially appeared to have similar plans as it was reticent to make big investments, but both Hydis and E Ink claim that the only plans they have are to get the Gyeonggi Province-based display manufacturer back on track.
“The turnaround plan is aimed to optimally resize the company so that it can focus manufacturing on existing industrial products and explore other new high-margin niche opportunities,” the Hydis management said in a statement to The Korea Herald.
The management added that the focus now will be on high-margin industrial products, such as panels used in applications for medical equipment, avionics and automobiles.
The restructuring itself was painful as it involved letting go of more than half of the workforce, which at one point reached nearly 1,000.
There are now fewer than 400 employees, but those who left are said to have departed in peace, as they were offered an acceptable retirement package.
The restructuring was completed as of May 30.
The plants at Icheon are not yet running, but employees hope they can reactivate them by July, when the EPD orders go in.
“We are trying to optimize and rationalize productivity,” said Oscar Huang, a spokesperson for E Ink in Taiwan.
He also said he knew of the restructuring, but was not aware of the details, saying E Ink chose to leave those up to the Hydis management in Korea.
E Ink acquired Hydis in 2008. Prior, it was named PVI.
As the pioneer in electrophoretic displays used in gadgets like the Amazon Kindle, PVI also merged with E Ink, which is where it got its name.
E Ink is known for having only a small assembly line of its own, choosing to make money mainly from licensing deals.

E Ink suffers sharp revenue drop in 2Q13 [DIGITIMES, Aug 16, 2013] with slide inserts from E Ink Investor Conference Presentation [Aug 15, 2013]

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Electrophoretic display (EPD) maker E Ink Holdings has reported consolidated revenues of NT$2.928 billion (US$98 million) for the second quarter, decreasing 45.56% sequentially and 34.61% on year mainly because Hydis Technologies, its South Korea-based subsidiary, has been reducing production of commodity LCD in line with its operational transformation.

E Ink said during its investors conference on August 15 that it has adjusted the organization of Hydis, downsizing its personnel from 800-900 to about 400.

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But E Ink noted global demand for e-book readers is on the rise. According to the company, Amazon started selling Kindle Paperwhite in China and India in June 2013. Japan-based Rakuten has been selling its e-book reader Kobo Aura HD in the US and Europe and will soon tap the China, India and Russia markets. Korea Epub will launch its Android 4.0 e-book reader Crema Shine in late August 2013.

North America will account for 35% of global e-book reader shipments in 2013, Western Europe and Asia Pacific each for 27%, Latin America 6%, the Middle East and Africa 3% and East Europe 2%, E Ink cited forecast by IHS as indicating.

EPD can also be used in smartwatches and other types of wearable devices, electronic tags and back covers of handsets, E Ink indicated.

E Ink posted gross margin of 7.14%, net operating loss of NT$953 million, net loss of NT$1.008 billion and net loss per share of NT$0.93 for the second quarter.

Hands on with the Sony 13.3 inch e-Reader [Goodereader YouTube channel, May 21, 2013]

Sony announced a new 13.3 inch e-Reader and we got a chance to play with it at SID 2013 in Vancouver. This is simply the best e-Reader if Complex PDF documents or editing them appeals to you. Check it out.

E-paper firm posts worst loss in 4 years [Taipei Times, Aug 16, 2013] with slide inserts from E Ink Investor Conference Presentation [Aug 15, 2013]

INNOVATE OR DIE:With demand for e-paper displays plunging, the firm has turned to other growth areas, including digital magazines, smart watches and luggage tags

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E Ink Holdings Inc (元太科技), which supplies e-paper displays for Amazon.com Inc’s Kindle e-reader series, yesterday reported a widening net loss of NT$1.01 billion (US$33.63 million) for last quarter because of slack demand for e-paper displays and LCD panels.
The quarterly net loss represented a deterioration from the first quarter’s net loss of NT$492 million and a net loss of NT$818 million in the second quarter of last year, the company’s financial statement showed. That also marked the worst quarterly loss in about four years.
Last quarter, E Ink also booked a one-time severance payment of NT$500 million for a 50 percent workforce layoff at its South Korean LCD manufacturing subsidiary Hydis Technologies Co. The number of Hydis employees has been halved to about 400 from between 800 or 900 before the personal adjustment, E Ink said.

Meanwhile, the Hsinchu-based company said it received a record high royalties fee at NT$400 million [US$13.4 million] by licensing Hydis’ patents to Sharp, LG Display and other panel makers to make high-resolution LCD panels that are partly used in Apple Inc and Samsung Electronics patents.

E Ink was upbeat about this quarter’s prospects.

Customers have put off their new product launches to the third quarter from the second quarter,” company chief financial officer Eddie Chen (陳彥松) told investors.

“There is enormous growth momentum to arrive in the third quarter. You will feel the [strength of] an upswing,” Chen said.

This quarter, revenue is expected to at least double last quarter’s NT$2.93 billion, as customers were scheduled to ship new e-readers for the holiday shopping season, Chen said.

E-paper displays made up about 70 percent of the company’s overall revenue last quarter, according to E Ink.

Gross margin would rise further from last quarter’s 7.1 percent and 5 percent in the first quarter, as the company would ship more higher-margin e-paper displays, Chen said.
To reduce the impact of tablets, E Ink is seeking new growth areas in developing new e-paper applications such as displays for digital magazines, smart watches, handset covers and luggage tags.

By the end of this year, e-paper for those new applications are expected to make up less than 5 percent of the company’s overall revenue, Chen said.

Overall e-reader shipments are expected to be flat at a range between 10 million and 15 million units, compared with last year, E Ink said.

E Ink shares fell 1.23 percent to NT$16.1 yesterday, underperforming the TAIEX, which was down 0.81 percent.

Allwinner E200 Powered Gajah InkCase E Ink phablet case to be $99-$129 [Charbax YouTube czhannel, Aug 2, 2013]

Gajah International design house shows a unique Allwinner E200 powered E Ink Bluetooth case for you Galaxy Note 2 smartphone/phablet. “InkCase” works like a second casing or another panel for your gadget, On the back side of the casing you find E Ink panel serves as second panel to display photographs, you can read e-book, see the pop-up’s of Facebook and Twitter too. You can have eye on weather apps from your phone and all viewable apps you can see through this second panel. It works on Bluetooth connectivity has micro USB port for charging InkCase. Inside it has memory to facilitate switch over to next picture/page and to do this back panel has two keys.Price yet to be finalised may expect between $99-$129 You can have look here in this video of InkCase for Samsung S2. InkCase is also available for iPhones but works only as photo viewer, . Two colour variants Black & White are available. features: Ink Case Photo Epi reader FBInk TwitInk The problem is the way this one works is to beam pictures that it has to transmit, decode, instead of sending data to interpret and integrate in clever apps on the E Ink case device. That makes for slowish e-reader mode for now. But maybe they can improve this in software and other device like it a bit better integrated and much thinner and lighter could be huge advancement for changing the back-cover on your smartphone that has removable back-cover or for adding a back-casing to your smartphone and phablet to use the back surface of your devices for new smart potentially ultra-low power E Ink functionality. Filmed at Computex 2013

Here’s the flexible E Ink screen that could be in the 2014 Kindle [CNET, July 12, 2013]

Expect some incremental improvements to new e-ink e-readers this holiday season, but superslim designs are probably a year or two away.
I asked Giovanni Mancini, E Ink’s director of product management, what Amazon would be releasing this holiday season because, well, Amazon wouldn’t tell me.
“I can’t tell you, either,” he said. “We can’t comment on customers plans.”
I expected him to say that, but I figured I’d ask anyway. However, what he could tell me about was the advancements E Ink’s technology, some of which of which will find their way into new devices as soon as this year. In the next few months the company will announce its next-generation e-ink platform for e-readers, the successor to Pearl. That screen, released in 2010, is the one used in most current e-ink readers, including the Kindle, Nook, and Sony Reader.
The new platform will offer slightly improved contrast and better optical performance that’s “better tuned to capabilities of higher-resolution TFT displays that are making their way into e-readers,” Mancini said (the $169.99 Kobo Aura HD is an example of a high-resolution e-reader).
Also, and perhaps most importantly, the company has introduced new technology that reduces the amount of ghosting (the digital artifacts left behind as pages are turned), so you won’t have to refresh the page as much. A lot of people don’t like the flash a page refresh creates, and the new screens won’t have to refresh as much. Today, the outer limit is around every six to seven page turns, and some devices now allow you to customize the frequency of page refreshes. Mancini said you’d potentially be able to read up to 100 pages without having the page flash.
“So, is it called Pearl 2?” I asked.
“It doesn’t have a name we’re sharing just yet,” Mancini said. “But before the end of the year we expect to not only bring our technology to market but to have customers announce products with that technology.”
With the next e-ink Kindles, I expect to see some slight improvements to the design and some small performance gains, as well even more uniform lighting in the Paperwhite. And we may see an entry-level Kindle priced at $49 ($20 less than its current price). Just how much weight, if any, Amazon can shave off its e-ink Kindles remains unclear. But I know a lot of people who prefer the entry-level Kindle to the Paperwhite because it’s lighter (5.98 vs. 7.5 ounces*. An ounce and half doesn’t seem like a lot of weight, but in a handheld device it’s very noticeable.
Imagine a 6-inch e-reader that weighs just 3.5 ounces [~100 grams]. That just might make you want to upgrade your device.

* [one ounce is approximately 28 grams]

E Ink Booth Tour at SID 2013 [May 21-23, 2013] [EInkSeeMore YouTube channel, July 19, 2013]

Giovanni Mancini, Director of Marketing at E Ink, gives a tour of E Ink’s new products and technologies at SID 2013 in Vancouver. He shows new E Ink products Mobius, Spectra, and Aurora, as well as signage, ESL, and displays with even faster page turns.

Shares of E Ink rise on upbeat Q3 sales prospects [Focus Taiwan, Aug 16, 2013]

Shares of E Ink Holdings Inc. got a boost Friday morning after the electronics paper display supplier said a day earlier that its sales for the third quarter could double from the second quarter on peak season effects, dealers said.
The optimistic third quarter forecast led investors to think that E Ink has hit a turning point in the current quarter, despite the fact that the e-paper maker remained in the red the previous quarter, dealers said.
As of 11: 29 a.m., shares of E Ink had added 5.90 percent to reach NT$17.05 (US$0.57) with 11.36 million shares changing hands. The index of the over-the-counter market, where the stock is traded, was up 0.12 percent at 118.89 points.

E Ink said that Hydis owns patents in display production, in particular fringe field switching (FFS) technology [see: Hydis: its FFS succeeding IPS [‘Experiencing the Cloud’, May 11, 2011 – Oct 12, 2012]], and that the unit’s FFS technology generated about NT$400 million in licensing fees in the second quarter.

Hydis licensing fees are expected to continue to serve as an income source for the parent company, E Ink said.

“The current buying helped E Ink shares clear the strong technical hurdles at around NT$16.80 so the stock has become technically healthier,” [Ta Ching Securities analyst Andy] Hsu said.

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E Ink Launches Spectra, The World’s First True Three Pigment Electronic Paper Display [press release, May 21, 2013]

E Ink Technology Solves Unmet Need to Include Color on Electronic Shelf Labels to Highlight Promotions, Sales and Logos
May 21, 2013 – Cambridge, MA — E Ink® Holdings, “E Ink” (8069.TW), an ePaper and Electronic Shelf Label visionary, today introduced E Ink Spectra, the world’s first three pigment electronic paper display (EPD), featuring black, white and red pigments. Spectra is currently being demoed at SID Display Week 2013 in Vancouver, CA.
Price optimization strategies and adaptable technology are vital to ensuring retailers’ competitive advantage, success and growth. By using electronic shelf labels (ESL) with E Ink’s technology, retailers have the ability to change pricing strategies as needed in real time, allowing them to stay one step ahead of competitors while attracting consumers based on changing market conditions. Spectra allows retailers to elevate the impact of their ESLs, by adding color to logos and quickly directing consumers’ attention to important information, such as product sales and promotions.
“The three pigment system is a major achievement for E Ink, and a technological accomplishment in our industry,” explained Giovanni Mancini, director of product management, E Ink. “As the first product line to feature this advanced ink, Spectra provides retailers with the same visual and power savings attributes of our black and white ESL products, with the option of adding a third color to highlight promotions or other relevant information.”
“We are excited to see the addition of color, something requested by many of our customers,” said Niclas Qvist, Head of Marketing and Global Partner Management at Pricer, the leading Electronic Shelf Label (ESL) solution provider. “Pricer use E Ink’s e-paper in all our graphic products today. E Ink and Pricer are leading the way by giving shoppers the best in-store experience with clear and easy to read price tags. Product development is guided by market feedback and the first products will be developed in close cooperation with both E Ink and selected customers.”
“Pervasive Displays is committed to delivering innovative electronic paper enhancements and solutions that enable revolutionary commercial industrial electronic paper display applications,” said Scott Soong, CEO of Pervasive Displays. “Adding color to electronic paper is an effective advancement to this technology. Color adds the benefit of being able to quickly draw attention to specific messages – in retail, red is prevalent for promotions; in other industries red is used for exception management. The ability to quickly discern the importance of a message is critical in any environment.”
Spectra will support both active matrix and segmented format ESLs, making it the ideal product for a range of retail applications. The three pigment EPD is also appropriate for industrial, smart card and medical market applications, where Spectra can be used to display information on electronic identification badges.
While the eReader market continues to be an important part of E Ink’s business and the company is unequivocally committed to the eReader product line, over the past few years E Ink has invested resources into supporting different applications across markets.
“We have always been fortunate to have high customer demand for our electronic paper displays for non-eReader applications,” stated Mancini. “The results of our investments will be evident in 2013 as more non-eReader products using E Ink EPDs are released into the market.”
Spectra will be available in Q3 2013.

E Ink Triton II Won 2013 Display Taiwan’s Outstanding Photonics Product Award [press release, June 17, 2013]

June 17, 2013 – Cambridge, MA — E Ink® Holdings, “E Ink” (8069.TW), a global leader in ePaper technology today announced that its E Ink Triton II has won the 2013 Display Taiwan’s Outstanding Photonics Product Award with superior product performance.
E Ink ePaper technology is featured by reading comfort, sunlight readability, high contrast ratio, and low power consumption. Triton II, the award-winner, applies the optical design of front light module and optimize color resist arrangement of color filters, to reach high color saturation, high brightness, high contrast and low power consumption. This has led to the development of the new generation of color electronic paper display, and come into mass production. This is another award won by E Ink after its Spectra obtained the Display Week Best in Show Award by the Society for Information Display in 2013.
“We are honored that the organizers of Display Taiwan have selected Triton for this award.” said Felix Ho, interim chairman for E Ink Holdings, “E Ink continues to invest significantly in the development of electrophoretic display technology. It is great to see the results of this work incorporated into a product such as the PocketBook Color eReader.”

E Ink Introduces New 1.73″ Flexible Mobius Display For Smartwatch Applications [press release, June 3 2013]

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June 2, 2013 – Cambridge, MA — E Ink® Holdings, “E Ink” (8069.TW), a digital signage and display visionary, announces the addition of a 1.73″ flexible display to its Mobius product line of flexible electronic paper display (EPD) technology. The 1.73″ display has been specifically engineered for smartwatch and watch applications. The display is based on flexible TFT technology developed and brought to production by E Ink. The first commercial product to use this 1.73″ display is the Sonostar Smartwatch announced this week at Computex in Taipei, Taiwan.
The Sonostar smartwatch was jointly developed by E Ink’s subsidiary Transmart Co. Ltd and Sonostar. The smartwatch was chosen by the Taipei Computer Association as one of only 10 major product highlights at Computex, which will run from June 4-8 in Taipei, Taiwan.

The 1.73″ Mobius display supports a resolution of 320X240 pixels with 16 greyscale levels. The display size and characteristics make the technology ideal for the smartwatch market. Using a flexible substrate, the 1.73″ Mobius is lightweight and rugged and is conformable so the end product has a better fit for the consumer. Its low power usage and sunlight readability make this technology ideal for mobile devices. Unlike conventional displays, the 1.73″ Mobius display can be cut into different shapes.

“The joint development between Sonostar and Transmart is the perfect example of the how E Ink can help its customers get their product to market,” said Giovanni Mancini, director of product management for E Ink Holdings. “E Ink displays enable unique products that capture the customer’s imagination. Our business development team has the expertise to help our customers design the displays into their products in ways never before thought possible.”
More information on the Sonostar smartwatch can be obtained by visiting the Sonostar booth at Taipei World Trade Center Hall I (No: C0317) during Computex Taipei 2013 (June 4 to 8) or by going to www.sonostar.com/Smartwatch/. You can get more information about the Mobius 1.73″ display by visitingwww.eink.com.

E Ink Unveils Aurora, The World’s First Low Temperature Matrix Electronic Paper Display [press release, June 3 2013]

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May 21, 2013 – Cambridge, MA — E Ink® Holdings, “E Ink” (8069.TW), an ePaper and Electronic Shelf Label (ESL) visionary, today announced the upcoming release of E Ink Aurora, a first-of-its-kind electronic paper display (EPD) able to withstand freezer’s temperatures. The new solution provides retailers and business owners with greater flexibility and a more efficient solution in managing pricing strategies for products sold in freezers and cold outdoor climates. A demonstration of Aurora, along with E Ink’s latest products can be seen at Display Week 2013 in Vancouver, CA from May 21-23.
Providing low power usage and cost optimization through a 5-volt driving capability, Aurora supports applications in conditions as cold as -25 C. Additionally, Aurora has been tuned for non-eReader applications, and is ideal for electronic shelf labels (ESLs) and smart cards in the retail, medical and logistics markets. Aurora will be available to partners and customers starting in July 2013.
The release of Aurora is an indication of E Ink’s product diversification strategy and commitment to providing the ESL market with an extremely durable, low power display technology. While eReaders continue to be an important market for E Ink, and the company is unequivocally committed to the eReader product line, E Ink believes that its unique technology addresses retailers’ and business owners’ needs to install displays in previously impossible or impractical locations across markets.

“Opticon is excited to work with E Ink to expand our portfolio of e-paper based electronic shelf labeling (ESL) products. With the integration of a low temp film, we can finally install our ESL solution into all departments in a grocery or convenience store,” said Mike Waters, Opticon, Inc. “To date, we’ve lacked the technical capability to operate our wireless shelf tags inside a freezer, limiting the opportunities to completely eliminate manual paper price changes. Opticon will now be able to offer a line of IP rated freezer tags in 2″, 2.7″, 4.41″, and 7.4″ form factors.”

“Pervasive Displays is committed to advancing the use of electronic paper in industrial applications,” said Scott Soong, CEO of Pervasive Displays. “The new Aurora product from E Ink extends the reach of electronic paper to cold chain applications, signage, automotive and a myriad of additional industries, unlocking new ROI potential for e-paper applications.”
“Inaccurate prices are one of consumers’ major gripes when shopping at supermarkets,” said Giovanni Mancini, director of product management, E Ink. “With an average of close to 40,000 items carried in supermarkets, effective price management can become a herculean task. At E Ink we believe that ESLs not only cut down on the instances of mislabelled information, but also can ultimately help retail stores maximize profits.”
In the Food Marketing Institute’s 2012 Shopper Trends report, consumers rated accurate shelf tags as one of their most important criteria in selecting their primary store. Learn more about Aurora and E Ink’s other breakthrough digital signage and display technologies by visiting booth #1215 at SID from May 21-23.

E-paper renaissance because of A4 format on a lighter, plastic substrate?

There is a nascent e-paper potential even with Onyx E430 Android 4.3″ E Ink phone [Charbax YouTube channel, May 13, 2013] promised for July 2013 delivery from Onyx International (with a 1GHz Cortex-A8 based SoC) having all of its 15+ engineering staff working on Android based E Ink solutions (including the 6” tablet shown in the video as well, although they have no idea yet what demand they could have on the market for that):

[recorded on April 15, 2013 at the Hong Kong Electronics Fair] 6 months ago, I filmed Onyx showing the first Android E Ink e-reader prototype (http://armdevices.net/2012/10/16/e-ink-android-phone-by-onyx-international/). Now Onyx International shows their new 4.3″ E Ink Android phone with a front light. Onyx also shows their first 6″ Android based E Ink e-reader also with a front light. Onyx is thus now fully focusing on Android on E Ink, for Android E Ink phones and Android E Ink e-readers. Check back soon at http://ARMdevices.net for more news from Onyx on their latest and upcoming Android E Ink devices!

See also: BOOX on 2013 HK Electronics Fair [Onyx news report, April 15, 2013]

Imagine what kind of e-paper renaissance may come with this: E INK INTRODUCES MOBIUS, THE FIRST LARGE FORMAT FLEXIBLE DISPLAY TECHNOLOGY TO GO INTO MASS PRODUCTION [press release, May 13, 2013]

May 13, 2013 – Cambridge, MA — E Ink® Holdings, “E Ink” (8069.TW), a digital signage and display visionary, today announced the upcoming release of E Ink Mobius, a new flexible electronic paper display (EPD) technology. E Ink Mobius will be the first flexible display technology that will go into mass production for a large format digital paper product based on flexible Thin Film Transistor (TFT) technology developed by Sony.

Mobius uses a TFT technology that will enable the development of much lighter and rugged products. Mobius displays can weigh less than 50% of the weight of an equivalent glass based TFT. This is particularly important for mobile products requiring larger display areas. A 13.3″ display weighs approximately 60 grams.

The ruggedness and lightweight characteristics of Mobius are due to the TFT being constructed on a plastic substrate rather than traditional glass. The technology was developed by Sony specifically for use with EPDs in cooperation with E Ink. Sony has now transferred the technology to E Ink for mass production. E Ink will start mass production of the world’s first 13.3 flexible EPD display in 2013.

“We have been working with Sony for over 10 years, and we are extremely happy to bring this technology to mass production,” said Giovanni Mancini, director of product management for E Ink Holdings. “Development of this new digital paper product by Sony confirms our belief that the ePaper market is still strong.”

Learn more about E Ink’s Mobius display technology and Sony’s digital paper product, which is the first prototype to use Mobius, by visiting the Sony booth during the 4th Educational IT Solutions Expo (EDIX) from May 15-17, 2013 in Tokyo, Japan; or by visiting the E Ink booth at the upcoming Society for Information Display (SID)’s Display Week 2013 International Symposium and Exhibition from May 21-23 in Vancouver, Canada.

About E Ink Holdings
Founded in 1992 by Taiwan’s leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. (8069.TW) is the pioneer of TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world’s best wide viewing angle LCDs and its 2009 acquisition of E Ink Corporation, the worldwide leader in ePaper. Listed in Taiwan’s GreTai Securities Market and the Luxembourg market, E Ink Holdings is now the world’s largest supplier of displays to the eReader market. For corporate information, please visit www.einkgroup.com; for EPD information, please visit www.eink.com / tw.eink.com; and for FFS information, please visit www.hydis.com.

The development of a 13.3-inch “digital paper” aims to achieve “digital paper solutions” [Sony Corporation Japan press release, May 13, 2013] as translated by Google and Bing with manual edits

Sony aims to deliver the digital paper solution for “digitization of documents and materials, including paper” which helps in field offices and universities that use large amounts of paper in order to improve productivity and learning effectiveness by the means of a newly developed 13.3-inch*1 “digital paper” terminal equivalent to A4 size .

Due to delivery, storage, writing and sharing of electronic files that take advantage of the “digital paper” terminal through the network, Sony proposes a new work and learning style.

Easy to write, easy to read digital paper terminal

The newly developed display for the digital paper terminal adopts the latest type of 13.3” and 1200 x 1600 dots resolution flexible electronic paper*2 technology using Sony’s original technique of forming a high precision thin film transistor (TFT) on a plastic substrate. It is as easy to read the fine print on it clearly as on the paper because of the sufficiently large screen while you can carry it easily as well (6.8mm*3 thickness and light body, yet large screen for a mass of 358g). Moreover you can also read in layout and size of a 13.3-inch paper document since it corresponds to A4 size. Furthermore, with adoption of electromagnetic induction method and the optical touch panel technology an accompanying pen can also be applied to the operation of the paging and menus by touching the screen, to write as smoothly as on the paper.

With the file format corresponds to PDF you can save highlights, sticky notes and handwriting with the documents.

In addition, since it is equipped with Wi-Fi function, it is planned to support applications to share files across a network. Furthermore, because it is equipped with a microSD memory card slot*4, you can cope with keeping and utilizing a large amount of documents.

Despite the large screen flexible electronic paper is available for about up to 3 weeks*5 on a single charge because of its low power consumption.

Sony aims to commercialize this new terminal in the 2013 fiscal year[ending March 2014].

image

*1: 13.3-inch is equivalent to the size of an A4 paper excluding the margin size.

*2: Flexible electronic paper, has adopted E Ink ®’s “E Ink Mobius” technology.

*3: When excluding the pen holder section.

*4: It is not supported to microSDXC copyright protection and function (CPRM).

*5: With Wi-Fi feature off, if you are viewing PDF files (text) for one hour a day and using handwriting features for less than 5 minutes.

Actual operational duration of the rechargeable battery depends on the state of equipment configuration and the environment of usage.

With the aim to achieve “digital paper solutions” late 2013 field trials are planned with three universities

Sony and Sony Business Solutions plan to start experimental implementation of “digital paper solutions” in the field of education by providing “digital paper” terminals to be utilized in the classrooms of Waseda University, Ritsumeikan University, and Hosei University during the fall semester of 2013. The aim is to enhance learning efficiency with the “digital paper” terminal replacing paper and teaching materials used in the university, as well as streamline the process of teaching.

The August 2012 report of the Central Education Council titled “Toward a qualitative transformation of university education in order to build a new future” shows the need for conversion to active learning with interactive discussions and debates, lectures, seminars, experiments and practice.

Sony aims to achieve early implementation of effective active learning by “digital paper solutions” through experiments utilizing the “digital paper” terminal.

Exhibited at the “4th Educational IT Solutions EXPO”

A prototype of “digital paper” terminal will be exhibited at the Sony booth during the 4th Educational IT Solutions Expo (EDIX) from May 15-17, 2013 in Tokyo, Japan.

* Please visit the event website.

Main specifications of the prototype of the “digital paper” terminal

Display

Flexible electronic paper with 13.3-inch and 1,200 × 1,600 dots
16-level gray scale

Touch panel

Electromagnetic induction type pen input for touch screen
Cleartouch Panel (optical)

Built-in memory capacity

4GB

Interface

microSD memory card slot*4, micro USB port

Support file format (extension)

Complies with the PDF 1.7 specification (. Pdf)

Wireless LAN

IEEE 802.11b/g/n (2.4GHz) compliant

Rechargeable battery

Built-in lithium-ion rechargeable battery

Rechargeable battery duration

Up to 3 weeks (when the Wi-Fi feature off)*5

Dimensions (height × depth × width)

233 × 310 × 6.8mm*3 (display unit 4.8mm)

Weight (including battery)

358g

3d party reports of Sony announcement:
Sony reveals prototype 13.3-inch e-ink slate with stylus, aims to put it in students’ bags [Engadget, May 13, 2013]
Sony’s Got A 13.3-Inch E-Reader With Pen Input, Which Is Sort Of Like A Dodo With Antlers [TechCrunch, May 13, 2013]
Sony Unveils 13.3-inch Flexible Digital Paper E-reader [Laptopmag.com, May 13, 2013]
Sony unveils 13.3-inch e-reader destined for students [Gizmag, May 13, 2013]
Sony’s 13.3-inch digital paper prototype lets you scribble on e-books [Geek.com, May 13, 2013]
Sony announces ‘digital paper’: Ultra-thin 13.3-inch flexible e-reader for universities [Digital Trends, May 13, 2013]
Sony ‘trialling e-ink slate as textbook alternative’ [digital spy, May 13, 2013]

Sony will trial the device at three Japanese universities later this year and plans to bring it to market before the current fiscal year ends in March 2014.

It is yet to be confirmed whether the slate will be commercially released in the West.

And these are only the reports in English. There is a surprisingly large number of reports in other languages as well when one does the corresponding image based Google search on the web. Quite remarkable considering a late view that e-ink is going to die. This is definitely not the view of E Ink, as you could see from their A Tale of Two eReaders [EInkSeeMore YouTube channel, Nov 12, 2012] video:

Can’t decide between an eReader and a Tablet? See the difference an E Ink enabled device can bring to your reading experience. Created by the company that makes the paper-like display in the Kindle Paperwhite, Nook GlowLight, KoboGlo and Sony Reader.

And don’t forget the company already achieved “roll to roll” production, so with new plastic substrate technology they will be able to further increase their manufacturing efficiency:

Your E Ink eReader screen is actually made in long rolls before being cut into eReader size pieces. One day, we took a roll into Boston, and laid it along the Charles River…

NOOK Media LLC: the finalization of the strategic joint venture between Barnes & Noble and Microsoft

Look back how the NOOK tablet had been started:
Barnes & Noble NOOK offensive [this same blog, May 25, 2011]

while the whole NOOK effort in terms of devices was as as follows:
Digital Innovation
Note: only Android has been used so far.

Then here is a recent “internal progress with Microsoft” information:
Barnes & Noble Now Hiring Windows 8 Engineers For New Nook Devices [The Digital Reader, Sept 26, 2012]

Now that B&N has their new Nook gadgetry out for all to see, it looks like they are going to turn their attention to their next set of devices.
Yesterday a friend tipped me to a couple new job postings for B&N. The jobs are located at the Nook facility in Palo Alto, Calif., and at least one is pretty clearly associated with new devices, not apps. That listing mentions the Nook hardware repeatedly, a detail which isn’t included in the job listings for app developers.
There’s little to indicate what the hardware will be, or what it will do, but it is clear that B&N is just beginning to build the team. B&N is looking for a “Director, Engineering Windows 8“, and that’s the only 1 of the 2 listings which mention Windows 8 as well as the Nook. The other new job listing looks to be aimed at someone to manage the app developers for Windows 8. Put the 2 together and they suggest that B&N is going to have the new guys build the teams.
What’s also interesting about the new job listings is that one confirms the rumored integration with MS software and services. The Director of Engineering is responsible for:

delivering on our contractual commitments on Windows 8 applications, Cloud , commerce , content integration with the Microsoft ecosystem and for defining and delivering on product strategy of Nook integration with Microsoft  ecosystem including Windows, Office, Bing.

To be honest, this should come as no surprise, given that many bloggers jumped to this conclusion when the B&N/MS deal was announced back in April of this year. But it is still a surprise because Bill Lynch said this wasn’t going to happen. Of course, he did use the word “currently” when he made that statement back in May, so it is more than possible that this was always the next step.

Note that since the new NOOKs are based on TI OMAP 4470 SoCs (see later on) Windows RT may quite easily come for them on October 26 as the TI’s platform had been one the ARM SoCs selected by Microsoft for the development of the Windows RT.

More to come below as:

  1. The NOOK Media LLC: what is it and what is behind?
  2. Recent announcements about Barnes & Noble’s NOOK business
  3. About Liberty Media Corporation

1. The NOOK Media LLC: what is it and what is behind?

Barnes & Noble and Microsoft Complete Strategic Partnership in New Subsidiary:  NOOK MEDIA LLC [joint press release, Oct 4, 2012]

Includes Barnes & Noble’s NOOK® Digital and College Businesses as well as Microsoft Investment to Advance Digital Reading Experience

New York, NY and Redmond, WA (October 4, 2012) – Barnes & Noble, Inc. (NYSE: BKS) and Microsoft (NASDAQ: MSFT) today announced the completion of their previously announced strategic partnership in NOOK Media LLC, a recently formed Barnes & Noble subsidiary and a leader in the emerging digital reading and digital education markets. Microsoft and Barnes & Noble’s strategic partnership in NOOK Media LLC will enable the companies to advance world-class digital reading experiences to the hundreds of millions of customers they jointly serve.

NOOK Media LLC comprises the digital and College businesses of Barnes & Noble and will continue to have a very close and mutually beneficial relationship with Barnes & Noble’s retail stores.  The partnership includes a $300 million investment from Microsoft in NOOK Media LLC.

“As demand for digital content continues to increase, we are focused on bringing ground-breaking reading and learning content and technologies to more people in more formats than ever before, including the imminent launch of our exceptional NOOK reading application for Windows 8,” said William Lynch, CEO of Barnes & Noble. “We look forward to working closely with our new partner Microsoft to add value to their innovative new platform by bringing great reading experiences and one of the world’s preeminent digital bookstores to millions of Windows 8 users.”

“NOOK Media is a leader in developing the next generation of digital reading and we look forward to the company bringing one of the world’s largest digital libraries to Windows 8 devices via their upcoming Windows 8 app,” said Andy Lees, President at Microsoft. “We are also excited by NOOK Media’s product roadmap and expansion into markets around the world as demonstrated by their recent launches in the United Kingdom.”

Microsoft made its $300 million investment in NOOK Media LLC at a post-money valuation of $1.7 billion in exchange for an approximately 17.6% equity stake, with Barnes & Noble owning the remaining shares.

As previously announced, there is no set timetable for Barnes & Noble’s review of strategic options for its investment in NOOK Media LLC. There can be no assurance that the review will result in a strategic separation or the creation of a stand-alone public company.  Barnes & Noble does not intend to comment further regarding the review unless and until a decision is made.


About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS), the leading retailer of content, digital media and educational products, operates 689 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 667 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK® eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is one of only 50 U.S. companies so named.  Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

To understand the meaning of “digital and College businesses of Barnes & Noble” as parts of the new NOOK Media LLC we should include here the corresponding excerpts from Barnes & Noble Reports Fiscal 2013 First Quarter Financial Results [Aug 21, 2012] with segment numbers specifically inserted here on the sideline:
Note that this actually shows that Barnes & Noble transferred all of its loss making and/or investment hungry businesses into the new NOOK Media LLC.

imageRetail
The Retail segment, which consists of the Barnes & Noble bookstores and BN.com businesses, had revenues of $1.1 billion for the quarter, increasing 2% over the prior year.

College
The College segment, which consists of the Barnes & Noble College bookstores business, had revenues of $221 million during this non-back-to-school rush period.

NOOK
The NOOK segment, which consists of the company’s digital business (including Readers, digital content and accessories), had revenues of $192 million for the quarter, essentially flat as compared to last year.  Digital content sales increased 46% for the first quarter.  Digital content sales are defined to include digital books, digital newsstand, and the apps business.  Device sales declined for the quarter due to lower average selling prices and production scaling issues surrounding the popular newly launched GlowLight product resulting in unmet demand.
NOOK EBITDA losses increased by $6 million, from a loss of $51 million to a loss of $57 million, as a result of product markdowns on the recently announced NOOK price adjustments, as well as continued investments in the NOOK business.

The formation of NOOK Media LLC goes back to Barnes & Noble and Microsoft Form Strategic Partnership to Advance World-Class Digital Reading Experiences for Consumers [joint press release, April 30, 2012]

Newly Formed Subsidiary to Include NOOK® Digital and College Businesses
New York, NY and Redmond, WA (April 30, 2012) – Barnes & Noble Inc. (NYSE: BKS) and Microsoft (NASDAQ: MSFT) today announced the formation of a strategic partnership in a new Barnes & Noble subsidiary, which will build upon the history of strong innovation in digital reading technologies from both companies. The partnership will accelerate the transition to e-reading, which is revolutionizing the way people consume, create, share and enjoy digital content.
The new subsidiary, referred to in this release as Newco, will bring together the digital and College businesses of Barnes & Noble.  Microsoft will make a $300 million investment in Newco at a post-money valuation of $1.7 billion in exchange for an approximately 17.6% equity stake. Barnes & Noble will own approximately 82.4% of the new subsidiary, which will have an ongoing relationship with the company’s retail stores. Barnes & Noble has not yet decided on the name of Newco.
One of the first benefits for customers will be a NOOK application for Windows 8, which will extend the reach of Barnes & Noble’s digital bookstore by providing one of the world’s largest digital catalogues of e-Books, magazines and newspapers to hundreds of millions of Windows customers in the U.S. and internationally.
The inclusion of Barnes & Noble’s College business is an important component of Newco’s strategic vision. Through the newly formed Newco, Barnes & Noble’s industry leading NOOK Study software will provide students and educators the preeminent technology platform for the distribution and management of digital education materials in the market.
“The formation of Newco and our relationship with Microsoft are important parts of our strategy to capitalize on the rapid growth of the NOOK business, and to solidify our position as a leader in the exploding market for digital content in the consumer and education segments,” said William Lynch, CEO of Barnes & Noble. “Microsoft’s investment in Newco, and our exciting collaboration to bring world-class digital reading technologies and content to the Windows platform and its hundreds of millions of users, will allow us to significantly expand the business.”
The shift to digital is putting the world’s libraries and newsstands in the palm of every person’s hand, and is the beginning of a journey that will impact how people read, interact with, and enjoy new forms of content,” said Andy Lees, President at Microsoft. “Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them. We’re on the cusp of a revolution in reading.”
Barnes & Noble and Microsoft have settled their patent litigation, and moving forward, Barnes & Noble and Newco will have a royalty-bearing license under Microsoft’s patents for its NOOK eReader and Tablet products. This paves the way for both companies to collaborate and reach a broader set of customers.
Newco
On January 5, Barnes & Noble announced that it was exploring the strategic separation of its digital business in order to maximize shareholder value. Barnes & Noble is actively engaged in the formation of Newco, which will include Barnes & Noble’s digital and College businesses. The company intends to explore all alternatives for how a strategic separation of Newco may occur. There can be no assurance that the review will result in a strategic separation or the creation of a stand-alone public company, and there is no set timetable for this review. Barnes & Noble does not intend to comment further regarding the review unless and until a decision is made.
Additional information will be contained in a Current Report on Form 8-K to be filed by Barnes & Noble.
Barnes & Noble and Microsoft will host an investor call and webcast beginning at 8:30 A.M. ET on Monday, April 30, 2012. To join the webcast, please visit: www.barnesandnobleinc.com/webcasts.

Regarding those written cautions please note that:
Barnes & Noble Board of Directors Announces Proposal from Liberty Media to Acquire Company [press release, May 19, 2011]
– Barnes & Noble Announces Strategic Investment Made by Liberty Media [press release, Aug 18, 2011]

… Liberty purchased preferred stock, convertible into approximately 12 million shares or 16.6% (after giving effect to the issuance) of the Company’s common stock at a price of $17 per share [a $204 million investment in Barnes & Noble by Liberty Media], and with a dividend rate of 7.75% per annum to be paid quarterly. …
Leonard Riggio, Chairman of Barnes & Noble said, “We could not have found a better strategic investor than Liberty Media.  Their investment is a strong endorsement of our overall business and the additional capital will further fuel the explosive growth of our digital strategy.”
“We are excited about Barnes & Noble’s prospects as the leading bookseller in the U.S. and its growth opportunities in the digital world,” said Greg Maffei, Liberty Media’s President and CEO.  “This investment provides Barnes & Noble with capital to grow its business on terms that are attractive for both parties and allows us to play a meaningful role in shaping their success to generate returns for our shareholders and theirs.” …

Barnes & Noble Reports Record NOOK® Sales – Announces Decision to Explore Separation of Large and Rapidly Growing NOOK Digital Business – Retail Business Grows During the Holidays [press release, Jan 5, 2012]

New York, NY (January 5, 2012) — Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today reported record holiday sales for its NOOK business, including devices and digital content. During the nine-week holiday period ending December 31, 2011, NOOK unit sales, including NOOK Simple Touch™, NOOK Color™ and the new NOOK Tablet™, increased 70% over the same period last year. Sales of NOOK Tablet exceeded expectations, while sales of NOOK Simple Touch lagged expectations, indicating a stronger customer preference for color devices.
Digital content sales also grew briskly during the same nine-week period, increasing 113% on a comparable basis. Content sales are defined to include digital books, digital newsstand, and the rapidly growing apps business.
The entire line of NOOK products have been acclaimed widely as the best in the marketplace, and validate the Company’s first-class digital organization. While the Company has invested heavily in developing its new platform, including recruiting world-class talent and increasing its advertising and marketing spend, its customer Life-Time-Value (LTV) models continue to indicate these up-front investments will create significant value.

The Company expects fiscal 2012 digital content sales to be approximately $450 million. By fiscal 2012 year-end, based upon forecasted device sales, the Company expects annualized U.S. digital content sales will achieve a run-rate of approximately $700-$750 million.

Due to the increased significance of the NOOK business platform, the Company is evaluating its reporting segments. The evaluation is expected to be complete by the end of this fiscal year, which may result in reporting NOOK as a separate operating segment.

STRATEGIC EXPLORATION OF NOOK DIGITAL BUSINESS

In order to capitalize on the rapid growth of the NOOK digital business, and its favorable leadership position in the expanding market for digital content, the Company has decided to pursue strategic exploratory work to separate the NOOK business.

We see substantial value in what we’ve built with our NOOK business in only two years, and we believe it’s the right time to investigate our options to unlock that value,” said William Lynch, Chief Executive Officer of Barnes & Noble. “In NOOK, we’ve established one of the world’s best retail platforms for the sale of digital copyright content. We have a large and growing installed base of millions of satisfied customers buying digital content from us, and we have a NOOK business that’s growing rapidly year-over-year and should be approximately $1.5 billion in comparable sales this fiscal year. Between continued projected growth in the U.S., and the opportunity for NOOK internationally in the next 12 months, we expect the business to continue to scale rapidly for the foreseeable future.”

The Company also said that it is in discussions with strategic partners including publishers, retailers, and technology companies in international markets that may lead to expansion of the NOOK business abroad.

There can be no assurance that the review of a potential separation of the NOOK digital business will result in a separation. There is no timetable for the review, and the Company does not intend to comment further regarding the review, unless and until a decision is made.

RETAIL HOLIDAY SALES RESULTS
During the nine-week holiday period, Barnes & Noble store (or “Retail”) sales increased 2.5% over the prior year period to $1.2 billion. Comparable store sales increased 3.4%, on top of a 9.7% increase last year. Retail core comparable store sales, defined as the sales of non-digital merchandise, increased 4.5% over last year.
Book sales were strong overall, fueled by strength across multiple categories. Juvenile titles were exceptionally strong, led by The Hunger Games, Cabin Fever (Diary of a Wimpy Kid Series #6), Inheritance, and The LEGO Ideas Book. In addition, there was significant crossover between physical and digital book sales, including big movie books like The Help, The Girl With the Dragon Tattooand War Horse among the holiday hits. Physical book sales on a comparable basis increased by 4% at Barnes & Noble stores, exhibiting growth for the first time in five years.
The Company’s continued emphasis on Toys & Games led to 30% growth in that area, on top of a 48% increase last year. Top sellers included LEGO building sets, Harry Potter collectibles and games, Angry Birds games and electronic learning tablets such as LeapFrog® LeapPad™ Explorer and Vtech Innotab Tablet.
Barnes & Noble continues to benefit from a consolidating physical book market. The Company benefitted from the closure of Borders stores during the holiday season and now expects the sales lift to be in a range of $200 million to $230 million in fiscal 2012. The Company reinvested the Borders upside in its digital business.

BN.COM/NOOK HOLIDAY SALES RESULTS

BN.com sales increased 43% over the prior year period to $327 million, with comparable sales increasing 52%, on top of a 78% increase a year ago. This increase was driven by continued growth of the NOOK business, offset by a decline in online physical product sales.

The consolidated NOOK business across all of the Company’s segments, including sales of digital content, device hardware and related accessories, increased 43% during the holiday period to $448 million, on a comparable sales basis. A substantial portion of the 70% year-over-year NOOK unit increase was driven by sell-through at third-party retailers as the Company expanded NOOK distribution. This growth in sales with customers at retailers outside of Barnes & Noble stores is indicative of the increasing awareness of the NOOK brand and demand for the product from customers new to Barnes & Noble.

BN.com and NOOK comparable sales reflect the actual selling price for eBooks sold under the agency model rather than solely the commission received. Additionally, it includes all deferred eReader device revenues, and includes device sales to channel partners on a “sell-in” basis net of estimated returns.
UPDATED GUIDANCE
The Company now expects full fiscal year 2012 consolidated sales between $7.0 billion and $7.2 billion. Comparable sales at Barnes & Noble stores are expected to increase 1%, Barnes & Noble College sales are expected to be flat, and sales are expected to increase 40% to 50% at BN.com.
The Company now expects full year earnings before interest, taxes, depreciation and amortization (EBITDA) to be in a range of $150 to $180 million. The change in guidance is due primarily to a shortfall in the expected sales of NOOK Simple Touch, as well as additional investments in growing the NOOK business, such as advertising to support new products and international expansion in the back half of the year. The Company now expects full year losses per share to be in a range of $1.40 to $1.10.
Although Barnes & Noble was the first to the market with a revolutionary color eReader and has since introduced NOOK Tablet, which has exceeded expectations, the Company over-anticipated the growth in consumer demand for single purpose black-and-white reading devices this holiday. Nevertheless, NOOK Simple Touch saw strong sales this holiday, remains the highest rated eReader in the market, and the Company plans to continue to market this successful product for years to come.
Barnes & Noble, Inc. will report third quarter earnings results on or about February 21, 2012.


2. Recent announcements about Barnes & Noble’s NOOK business

Barnes & Noble Introduces NOOK® for Web, Giving Readers Instant Access to NOOK Books™ from any Web Browser – No Sign-In, Download or NOOK Required [July 17, 2012]
Get Started Today with Six FREE Bestsellers Available through July 26
Barnes & Noble Announces Lowest Prices Ever on Award-Winning NOOK Tablet™ and NOOK Color™ [Aug 12, 2012]
Amazing Products at Best Value: NOOK Tablet As Low As $179 and NOOK Color Just $149
Barnes & Noble Announces Partnership with Leading UK Retailer John Lewis to Offer its Award-Winning NOOK® Products and Digital Content [Aug 28, 2012]
First Retail Partner Announced to Bring NOOK Reading Devices to
UK Customers Through John Lewis Stores and Online Beginning This October
Barnes & Noble Continues its NOOK Expansion into the UK, Announces Partnership with Argos, Blackwell’s and Foyles, To Offer Award-Winning NOOK® Products  [Aug 30, 2012]
NOOK Reading Devices Available to Millions of Argos, Blackwell’s and Foyles Customers in Stores, Catalogues and Online Beginning in October
Barnes & Noble Partners with Sainsbury’s to Offer Award-Winning NOOK® Products [Sept 25, 2012]
Leading UK Retailer Will Offer NOOK As Exclusive Reading Devices to Millions of Customers
Barnes & Noble Partners with Waitrose to Offer Award-Winning NOOK® Products [Sept 25, 2012]
Leading UK Supermarket to Offer NOOK Reading Experience and Products to Millions of Customers Across the Country in Shops and Online this Autumn
NOOK Video™ to Premiere This Fall [Sept 25, 2012]
Coming Soon: Shop Popular Digital Movies & TV Shows Available for Streaming and Download
Content Licensed From Major Studios Including HBO®, Sony Pictures Home Entertainment, STARZ, The Walt Disney Studios, Viacom and Warner Bros. Entertainment to Bring Customers Entertainment Anywhere
NOOK® Simple Touch and NOOK Simple Touch GlowLight™ – Best-In-Class E Ink® eReaders – Now on Sale in UK [Sept 26, 2012]
First Time NOOK® Products Are Available to UK Customers
Starting at Only £79, NOOK eReaders Offer High-Quality Touchscreen and Top-Rated Reading Experience at an Amazing Price
Order Today From Leading UK Retailers
NOOK Simple Touch with GlowLight™ Now Available for the Incredible New Low Price of Just $119 – Unbeatable Value with No Distracting Ads [Sept 30, 2012]
Award-Winning First E Ink® Reader Designed for Reading in the Dark and in Bright Sunlight, At Lowest Price Ever
Barnes & Noble Celebrates Educator Appreciation Week October 13-21 [Ocf 1, 2012]
Special Offers Include Discounts on NOOK® eReaders & Tablets
Presentations Focus on the Digital Classroom and New Nearpod™ Mobile Learning Platform on NOOK

The latest NOOK Device Specs [The NOOK Developer Program, Sept 26, 2012]:

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Tour NOOK HD & NOOK HD+ [nookBN YouTube channel, Sept 26, 2012]

Introducing NOOK HD and NOOK HD+ — tablets featuring incredible reading and entertainment like you’ve never seen before. To learn more about NOOK HD, visit NOOK.com. Follow us on Twitter! http://twitter.com/nookBN “Like” NOOK on Facebook http://facebook.com/nook Check out The NOOK Blog http://nook.com/nookblog

Barnes & Noble Launches NOOK® HD and NOOK HD+, Lightest and Highest-Resolution 7-Inch HD Tablet and World’s Lightest Full HD Tablet [Sept 26, 2012]

Incredible Reading and Entertainment Like Never Seen Before on 7- and 9-Inch Tablets
Designed for Both Personal Use and the Whole Family to Share – Like Having Multiple Devices in One
NOOK HD Offers World’s Highest Resolution Display Ever on a 7-Inch Media Tablet Starting at Only $199
NOOK HD+ is Lightest, Lowest-Priced Full HD Tablet Ever Starting at Only $269
Unbeatable Values for Top Quality Tablets and No Distracting Ads  Coming to the US and UK This Fall; Pre-Order Starting Today at NOOK.com and Barnes & Noble Stores
New York, New York – September 26, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today introduced NOOK HD and NOOK HD+, the lightest HD and full HD tablets. The super-fast and lightweight 7-inch NOOK HD and 9-inch NOOK HD+ feature must-see displays for superior reading and entertainment and an instantly personalized tablet experience for each family member. In fact, NOOK HD boasts the world’s highest-resolution ever on a 7-inch tablet and NOOK HD+ rivals the industry-leading tablet’s display. Starting at the low prices of $199 for NOOK HD and $269 for NOOK HD+,  nearly half the cost of the leading large-format tablet, both products deliver an amazing value for customers, with no annoying ads. With more than three million books, a large selection of magazines and apps, and now with newly launched NOOK Video™ and NOOK Catalog™ content, NOOK HD and NOOK HD+ offer virtually endless reading and entertainment at customers’ fingertips. Both are available for pre-order at www.nook.com and Barnes & Noble stores for customers to enjoy beginning in early November.

The fantastic new 7-inch NOOK HD and 9-inch NOOK HD+ are packed with favorite tablet features that the whole family will love:

A Personalized Tablet Experience for Both Individuals and Families

According to research by Barnes & Noble, more than 50 percent of tablet owners share their devices with others in their family every day. Half also say they would never let their child handle their device unattended. Not surprising, given that more than a third of tablet owners report having content on their devices they don’t want anyone else to see. NOOK HD and NOOK HD+ are designed precisely to provide a personalized experience for individuals and their family members, allowing children to freely enjoy all the content they love without happening upon all that mom and dad would rather they didn’t see. New NOOK Profiles™ instantly transform the device in hand to any family member’s very own tablet. With a quick tap on a profile at the top of the screen, the entire experience magically changes into that family member’s personal tablet as their own content – and personalized recommendations – appear on the display. Now mom’s NOOK becomes Billy’s NOOK, becomes dad’s NOOK and so on. In a blink, one device is like four, five or six. Adults can use their personal passwords to easily access their books, magazines, videos, apps and more. Children can dive into their collection of digital picture books, learning apps and kid-friendly videos, while tweens and teens can access their chapter books, magazines, games and favorite TV shows. Enhanced controls with simple settings and password features empower parents to easily manage their children’s access to the Web, content and shopping.

Must-Have Tablet Features

The new NOOK HD and NOOK HD+ are optimized to deliver unparalleled experiences in the areas that company research showed NOOK tablet owners use most: reading, Web, video and email. The reading experience is unmatched, offering beautifully rendered text, magazines in spectacular HD and lightning fast page turns. Thanks to top-end processors, the newly designed Web browser in NOOK HD and NOOK HD+ is super-fast, making it simple and smooth to surf favorite sites with a tap, pinch and zoom. New to the Web, ArticleView™ allows you to customize your online reading experience. Both NOOK HD and NOOK HD+ offer access to a collection of popular movies and TV shows through new NOOK Video. And an all-new built-in email app offers new features in an easy-to-use, clean format that supports a host of popular personal and work-related email services including Microsoft® Exchange ActiveSync.

NOOK HD 360° View [nookBN YouTube channel, Sept 25, 2012]

NOOK HD – The Most Exceptional Reading and Entertainment Experience in a 7-Inch Tablet

Best 7-Inch Display: NOOK HD includes a newly invented, brilliant display that delivers the highest quality text, graphics and video experience in a 7-inch media tablet. Packed with pixels, every book read, every movie watched, every game played is rendered in a digital quality never before seen. NOOK HD offers the highest-resolution display ever on a 7-inch tablet at 1440 x 900, with an unprecedented 243 pixels per inch and HD video playback of up to 720p. It’s ultra-sharp with 25 percent more pixels than Kindle Fire HD for a better overall viewing experience. Building on the highly advanced laminated displays first seen in the 7-inch category on previous NOOK LCD products, NOOK HD features the most advanced IPS display coupled with world-class optical bonding technology with no air gap to deliver low-glare and a wide viewing angle for sharing.
Super-Light and a Joy to Hold: Weight matters, and no other leading 7-inch HD tablet is lighter than NOOK HD.  By developing a breakthrough design that integrates the display into the device itself, Barnes & Noble eliminated many components to keep NOOK HD super-light, yet durable. At only 11.1 ounces (315 grams) and just 5-inches wide, it’s more than 20 percent lighter and nearly a half-inch narrower than Kindle Fire HD. So, it fits the hand beautifully and is finished with soft-touch paint that makes it comfortable for even a young child to hold. NOOK HD is ergonomically contoured for comfort and slips easily into a men’s suit coat, a woman’s handbag or a child’s backpack.
Lightning Fast: Armed with a dual-core 1.3GHz high-speed processor, NOOK HD is lightning fast, highly responsive and smooth. With its more powerful processor, it’s not surprising that NOOK HD is faster than Kindle Fire HD for a nimble overall experience and 80 percent faster when it comes to graphics processing for smoother, faster animations, renderings, apps experience and more. The 1GB of RAM allows customers to easily zip from one app to another and play movies.
More Choices: The world’s most exceptional 7-inch reading and entertainment tablet is now available for pre-order in two colors, “Snow” and “Smoke.” Starting at just $199 for an 8GB model and only $229 for a 16GB version – both featuring expandable microSD memory storage – customers can pre-order at www.nook.com and at Barnes & Noble stores.

NOOK HD+ 360° View [nookBN YouTube channel, Sept 25, 2012]

NOOK HD+ – The Lightest and Lowest-Priced Full HD Tablet Ever

Spectacular Full HD Display: For those who want to enjoy reading and entertainment on a larger scale, NOOK HD+ offers a must-see full HD 9-inch display with resolution of 1920 x 1280 and 256 pixels per inch for up to 1080p for movies, magazines and more. The fully laminated display reduces glare and provides excellent viewing angles, perfect for personal or shared viewing.  This amazing display rivals the “resolutionary” screen of the leading high-resolution large-format tablet, but is offered in a device that’s more than 20 percent less weight and nearly half the price.
Incredibly Light Yet Powerful: Weighing in at only 18.2 ounces (515 grams), NOOK HD+ is big on display, yet lightweight, easy to hold and take anywhere. It is the lightest full HD tablet ever invented. NOOK HD+ is power-packed by a 1.5GHz dual-core processor with 1GB of RAM for a fast, smooth customer experience, whether browsing the Web, reading books and magazines, watching videos, enjoying apps or checking email.
Best Price Ever for Full HD Tablet: The beautifully designed NOOK HD+, offered in the color “Slate,” features expandable memory for even more storage with options of 16GB for $269 and 32GB for $299 – two astoundingly low prices for a brilliant, super-light 9-inch reading and entertainment tablet.

Both NOOK HD and NOOK HD+ will ship in late October and be available in stores in early November.

“With the combination of the highest resolution screen, lightest weight and expansive access to content rendered in a digital quality never before seen, NOOK HD is the world’s best 7-inch media tablet,” said William J. Lynch, Chief Executive Officer of Barnes & Noble. “We designed our larger format tablet NOOK HD+ because we think there’s big demand from customers for a super-light, extremely high quality 9-inch tablet, at half the price of the iPad. Both our 7-inch NOOK HD and 9-inch NOOK HD+ deliver an exceptional customer experience and we enthusiastically encourage customers to go to nook.com and learn more about them.”

Barnes & Noble Nook HD+ to take on Amazon, Apple [computerworld YouTube channel, Sept 26, 2012]

Announcing Even More NOOK Content and Services to Enjoy

As part of the launch of NOOK HD and NOOK HD+, Barnes & Noble also announced significant new additions and advancements to the NOOK content ecosystem:
A Growing and Diverse Digital Catalog: The NOOK Store™ now offers more than 3 million books including bestselling books, new releases, classics and enhanced titles with special content; the world’s largest collection of nearly 3,500 best-loved English-language children’s interactive picture books; a growing collection of comic books and graphic novels; and picture-perfect art, photography, travel guides and cookbook titles.
New – NOOK Video: Launching concurrently with the shipment of the new products in late October, NOOK Video offers customers their favorite standard and HD movies and TV shows for streaming and download to enjoy in spectacular color and stunning definition on NOOK HD and NOOK HD+. From major studios, networks and companies like HBO®, STARZ, The Walt Disney Studios and Warner Brothers Entertainment, the NOOK Video catalog offers something for everyone in the family to enjoy. Customers will find TV favorites such as Game of Thrones®, Breaking Bad and The Walking Dead to movie favorites like Disney-Pixar’s Brave, The Dark Knight and Harry Potter movies. Both devices are designed with an HDMI compatible port to allow customers to easily connect to their TVs to watch movies and shows in up to full 1080p. Videos streamed and downloaded from the NOOK Store are stored safely and securely in the NOOK Cloud™, so NOOK Video content can also be viewed on NOOK devices, TVs, smartphones and tablets via a suite of new free NOOK Video apps. Like free NOOK Reading apps, all-new NOOK Video apps automatically sync so customers can pick up watching right where they left off on the compatible device of their choosing.
UltraViolet™ Support: NOOK HD and NOOK HD+ are the first UltraViolet-enabled tablets, so right out of the box they seamlessly integrate a customer’s compatible physical DVD and Blu-ray Disc™ purchases and digital video collection across their devices. Customers will be able to easily link their UltraViolet accounts to the NOOK Cloud allowing them to view their previously and newly purchased UltraViolet-enabled movies and TV shows across NOOK HD and NOOK HD+ devices, NOOK Video apps and third-party applications. In addition to purchasing a digital version via NOOK Video, customers can shop for DVDs and Blu-ray Discs with the UltraViolet logo in Barnes & Noble and other retail stores, add them to their digital collection, and instantly watch compatible titles from the NOOK Cloud to enjoy wherever they go and however they choose.
Magazine 2.0: NOOK Newsstand™ has the largest digital collection of the top 100 bestselling magazines available for both digital subscriptions and single copy sale. With NOOK HD and NOOK HD+, the industry-leading magazine experience just got even better. A new visual table of contents lets customers view thumbnails of the entire magazine and simply tap the article they want to read first. Magazines feature a super-fast, 3D-like page turn and include built-in hot spots for readers to quickly jump to specific articles and go deeper on a subject or story through audio, video and Web linking.  NOOK’s innovative ArticleView lets the reader focus only on the text, customized to their needs. The company also introduced a breakthrough NOOK Scrapbook™, where magazine readers can virtually clip pages of interest and save them in customized digital scrapbooks.
All-New Newspaper Experience: Extra! Extra! NOOK Newspapers have an all-new design on NOOK HD and NOOK HD+ that make it even easier and more fun to read newspapers digitally. Customers can view and choose each of the paper’s sections on the left column to tap and read in a snap. The large selection of daily and weekly newspapers are available through subscription or single copies and are automatically downloaded via Wi-Fi® to the device when available for reading with morning coffee, on the commute home or anywhere in between.
New – NOOK Catalog: NOOK Catalog offers a convenient browsing and shopping experience through a selection of colorful, complimentary catalogs from leading retailers including Pottery Barn, L.L.Bean, Frontgate, Garnet Hill and Harry & David – with 100 top catalogs available this holiday. Customers’ catalogs are delivered magically to their devices when published so they can virtually flip through the pages to explore, tap on a product of interest for more information from the retailer’s Web site and make a purchase. The new NOOK Scrapbook feature can also be used to rip and save select pages in a personalized collection along with other chosen pages saved from catalogs and magazines.
Top Apps: The global developer community has quickly been innovating and adding to the catalog of high-quality NOOK Apps™. The number of NOOK Apps has grown 10x in the last year and 100x since launching and includes all the most popular and bestselling top 100 app titles for tablets available anywhere. NOOK Apps features a wide range of titles for the whole family, including the hottest games, as well as lifestyle, productivity, news, entertainment and reading apps. In fact, only the NOOK Store provides helpful age recommendations for parents and lets customers browse by subject area to find the perfect app for their child among the broadest and the most curated app collection of kids’ educational apps on any Android store. With games and activities focused on language, math, puzzles, reading, art and more, NOOK provides families with hours of playful learning that helps kids make the most of their “screen time.”
Newly Revamped NOOK Store – A Better Way to Shop & Find Content: NOOK HD and NOOK HD+ bring a new level of personal shopping service to the device experience. Customers can tap on the Your NOOK Today™ icon on the home screen to reveal fresh content and personalized recommendations each day. This includes their latest newsstand subscriptions delivered virtually, plus cool apps and new titles matched to their profile.
And just like a great bookshop, the revamped NOOK Store is a place of continuous discovery. The new store experience allows customers to easily shop by department or explore new NOOK Channels™, a pioneering recommendation system that combines the unrivaled knowledge of Barnes & Noble booksellers with advanced algorithmic technology to create an unparalleled, curated browsing experience. Targeted by interest and sensibility, each NOOK Channel programs a rich stream of reading – and soon movies and apps – that includes the latest releases as well as backlist gems, bestsellers as well as offbeat treasures. Customers can browse and shop Channels that will expand their passions for the authors and subjects they love, from Paranormal Romance, War Stories, and Books to Talk About to Jane Austen & Heirs, The New Classics, History by Plot and Books Every Kid Should Know.
NOOK Cloud: All NOOK content is delivered via Wi-Fi and safely stored through NOOK Cloud, making NOOK Books, videos, apps and other content accessible across NOOK, personal computing and mobile devices using free NOOK Reading and NOOK Video apps.

Additional NOOK HD and NOOK HD+ Highlights

  • Battery Life that Lasts: Both devices feature extra-long battery life optimized for extended use.  NOOK HD offers up to 10.5 hours of continuous reading and up to 9 hours of video watching, while NOOK HD+ boasts up to 10 hours and up to 9 hours for reading and video, respectively, all with Wi-Fi off.
  • Expandable Storage: In addition to generous onboard storage, NOOK HD and NOOK HD+ also feature expandable memory using a separate microSD card (up to 64GB) – another feature not offered on Amazon’s tablets. NOOK gives customers an economical and flexible way to carry their personal content, PDFs, music, videos and more anywhere.
  • A Better Value, Ad-Free:  NOOK HD and NOOK HD+ offer brilliant displays so customers can enjoy their favorite content and personal photos, not annoying ads as with Amazon’s tablets. And with low prices starting at $199 and $269 respectively, always ad-free NOOK tablets are a better value than Amazon’s, which charges customers an additional $15 for freedom from advertising offers on their tablet home page.
  • Ready for Power:  Barnes & Noble also knows that customers prefer to charge their tablets quickly with an AC adapter, every new NOOK HD and NOOK HD+ has one included at no extra cost. Amazon charges $20 for their tablets’ adapters sold separately.
  • Superb Sound:  To deliver excellent audio, NOOK HD and NOOK HD+ are designed with customized speakers and utilize SRS TruMedia™* to create a wide sound field, deep bass, clear vocals and strong midrange performance. Whether listening through the device’s speakers, a pair of headphones or on a Bluetooth-enabled speaker, customers will enjoy a rich audio experience watching videos, listening to music, reading children’s picture books or playing games.
  • A NOOK of One’s Own: Gallery has never been so personal with instant access to cherished memories from popular photo sharing and social networking sites. Customers can add even more photos to the Gallery from their computer or emails. NOOK becomes each family member’s very own when they pick a favorite photo for the home screen and screensaver for each individual profile – instead of annoying ads. NOOK HD and NOOK HD+ also make it easy to share photos via email or in person, by connecting NOOK to a TV.
  • Easy to Use New Interface: Both new tablets feature an all-new beautiful “paper-like” user interface that gets customers right into the content they want, and allows quick access into core applications: Home, Library, Shop and Web. The new experience is intended to make NOOK HD and NOOK HD+ the easiest tablets on the market to use, empowering customers to take advantage of its extensive functionality and enjoy a reading experience that far surpasses that of any other tablets.
  • Stay Connected More Easily:  The all-new email app on NOOK HD and NOOK HD+ lets customers stay connected with what’s happening at the office through support for Microsoft Exchange ActiveSync. Customers can check business email and sync calendar and contacts, too.  NOOK HD and NOOK HD+ also support email, calendar and contacts syncing for popular services like Gmail, Hotmail and Outlook.com, as well other popular POP3/IMAP email services like Yahoo!, AOL and more.
Experience the entire NOOK family of products at www.nook.com or at the NOOK Digital Shops and displays in one of Barnes & Noble’s more than 700 bookstores and other leading retailers including Best Buy, Target and Walmart, which will soon take pre-orders, and many others. Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores, with more than 40,000 NOOKsellers across the country ready to assist customers with setting up their NOOK devices or choosing their next great read.
Pre-orders for NOOK HD and NOOK HD+ will begin next month for customers in the United Kingdom, as the products will be available there through leading retailers and www.nook.co.uk in late November.

2. About Liberty Media Corporation: see also Asset List

The biggest chunk is which they are going to separate from the rest as per the LMC 2012 Annual Meeting presentation slides [Aug 8, 2012]

Starz Entertainment, LLC, is a premium movie and original programming entertainment service provider operating in the United States. The company offers 17 premium channels including the flagship STARZ® and ENCORE®brands with approximately 20.7 million and 34.2 million subscribers respectively. Starz Entertainment airs in total more than 1,000 movies and original series every month across its pay TV channels. Starz Entertainment is recognized as a pay TV leader in providing HD, On Demand, HD On Demand and online advanced services for it s STARZ, ENCORE and MOVIEPLEX brands. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, a wholly-owned subsidiary of Liberty Media Corporation.
Starz Media, LLC, is a programming production and distribution company operating worldwide. It includes the Film Roman, Anchor Bay Entertainment, and Manga Entertainment brands. Its units create animated and live-action programming and programming created under contract for other media companies. It distributes that programming, and programming acquired from outside producers, through home video retailers, theaters, broadcasters, ad supported and premium television channels, and Internet and wireless video distributors in the US and internationally. Starz Media (www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.

Starz, LLC: 100%

Starz, LLC, is a premium movie service provider operating in the United States. It offers …. and offers advanced services including Starz HD, Encore HD, Starz On Demand, Encore On Demand, MoviePlex On Demand, Starz HD On Demand, Encore HD On Demand, MoviePlex HD On Demand, and Starz Play.

Then come very large companies in which LMC has a controlling share:

Live Nation Entertainment, Inc. (NYSE: LYV): 26%
Largest live entertainment company in the world, consisting of five segments: concert promotion and venue operations, sponsorship, ticketing solutions, eCommerce and artist management.
Barnes & Noble, Inc. (NYSE: BKS): 17%
The world’s largest bookseller and a Fortune 500 company, operates bookstores in 50 states and conducts its online business through BN.com (www.bn.com), one of the internet’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™.
Sirius XM Radio Inc. (NASDAQ: SIRI): 49%
Sirius XM Radio is America’s satellite radio company [in 2011 its revenue exceeded $3 billion]. SiriusXM broadcasts more than 135 channels of commercial-free music, premier sports, live news, talk, comedy, entertainment, traffic and weather to 22.9 million subscribers. We are one of the world’s largest pure-play audio entertainment companies and we are among the largest subscription media companies in the United States. SiriusXM broadcasts to subscribers everywhere they want to listen on more than 800 devices for cars, boats, the home or office, and through a wide range of mobile devices.
SiriusXM offers an impressive array of content that spans virtually all genres and interests, including Howard Stern, Martha Stewart, Oprah Winfrey, Dr. Laura, Jamie Foxx, Opie & Anthony, Bob Edwards, Chris “Mad Dog” Russo, Jimmy Buffett, Elvis,Eminem, The Grateful Dead, B.B. King, Pearl Jam, Willie Nelson, Frank Sinatra, and Tom Petty. SiriusXM is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, and PGA TOUR® and offers major college sports.
SiriusXM has arrangements with every major automaker for installation of satellite radio in their vehicles. SiriusXM products are available through shop.siriusxm.com and at retail locations nationwide. SiriusXM programming is also available atsiriusxm.com/whatson, and on Apple iPad, iPhone and iPod touch, BlackBerry and Android-powered smartphones using the SiriusXM Internet Radio App.
SiriusXM provides premium real-time video, traffic, weather, data and information services for subscribers in cars, trucks, RVs, boats and aircraft through Sirius Backseat TV™, Sirius Travel Link, XM NavTraffic®, Sirius Traffic™, XM Nav Weather™, and Sirius Marine™.

as well as investment companies of the same kind:

Liberty Associated Partners, L.P.: 29%
Principal investment firm specializing in private equity investments
Associated Partners, L.P.: 37%
Investment and operating partnership that targets long-term, risk-balanced and tax-efficient returns

then two sizeable investments with full ownership:

– “Atlanta Braves”: Atlanta National League Baseball Club, Inc.: 100%
see: Wikipedia Atlanta Braves article and official Atlanta Braves site
TruePosition, Inc.: 100%
TruePosition is the leading provider of location determination and intelligence solutions for the safety and national security markets worldwide. TruePosition offers a portfolio of industry-leading location technologies, future-proof platform products, innovative applications, and comprehensive networking and systems services to enable the creation of carrier-grade location solutions for private enterprise and government agencies to protect citizens, combat crime, and save lives.

and a number of smaller holdings (large company but meager share like 1% or smaller company with significant share) according to these logos:

image

E Ink strategic value proposition: displays on every smart surface

UpdatesReflective OutLook: Shades of Gray or Colorful? [Touch and Display-Enhancement Issue of Information Display, Sept 21, 2012]

E Ink and SiPix
Meanwhile, could color have anything do to do with E Ink’s recent announcement of its intention to acquire SiPix, whose microcup technology does show promise in that area? E Ink will certainly utilize SiPix’s color capabilities, says Sriram K. Peruvemba, Chief Marketing Officer for E Ink Holdings. Peruvemba characterizes that color as having “some of the same advantages as E Ink in that it is low power, sunlight readable, thin, light … .”
Beyond a doubt, one area of interest for E Ink is SiPix’s manufacturing capabilities. “SiPix’s factories, equipment, and infrastructure are relatively newer, which gives us greater flexibility and additional capacity as we seek new markets,” says Peruvemba. Among the markets that the potential acquisition will make more accessible, he says, are digital signage and smart cards.
When it comes to E Ink, it isn’t necessarily all about color, notes University of Cincinnati’s Jason Heikenfeld, who has served as a guest editor for Information Display (and is also a founder of e-Paper up-and-comer  Gamma Dynamics, mentioned later on). “We should maintain excitement about the continued expansion of monochrome e-Paper products,” he says. “A quiet revolution continues to take place there. Color-video e-Paper will also have its day, but today we should be impressed with E Ink’s continued product growth and diversification.”
Any way you look at it, with E Ink, whose share of the e-Reader market is more than 90%, poised to acquire AUO subsidiary SiPix, further consolidation in the e-Paper market seems inevitable. At press time, E Ink had reached an agreement to acquire 82.7% of SiPix’s shares and was seeking to acquire up to a 100% stake, valued at approximately NT$1.5 billion [US$ 51.2 million]. [See: Complementary ePaper technology adds to E Ink’s portfolio of offerings [E Ink Holdings press release, Aug 3, 2012]] As DisplaySearch analyst Paul Semenza wrote in a recent blog, titled And Then There Was One – E Ink to Acquire SiPix, “Combined with Bridgestone’s exit [earlier this year] from the electrophoretic display (EPD) business, this means that E Ink, the first company to mass produce EPDs, will be the sole manufacturer of the technology.”
Yet, the e-Paper story isn’t all black and white. In the future, look for news from Liquavista (which Samsung acquired in January 2011) and Gamma Dynamics (a spinoff from the University of Cincinnati). Both companies have video-capable displays (Liquivista’s is based on electrowetting and Gamma Dynamics’s on electrofluidics) that are reported to show more vibrant color than previously available.

Meanwhile innovation in “color inking” is continuing as evidenced by Vivid e-ink makes ditching books a colourful choice [NewScientist, Sept 5, 2012]

… Naoki Hiji of Fuji Xerox in Kaisei, Japan, and colleagues have built a prototype system that uses tiny fluid-filled cells containing cyan, magenta, yellow and white particles to produce almost any colour.
Black-and-white e-ink displays work by having negatively charged black particles and positively charged white particles suspended in fluid inside a cell. Apply a negative electrical field to the cell, and white particles move to the top and become visible; flip the current, and black shows up.
Hiji’s display uses the same principle, but each colour particle responds to a certain intensity of electrical field, while the white particles are uncharged (see diagram). …

No problem with reading on tablets over a long period of time [Eva Siegenthaler on IFeL bloggt, Sept 20, 2012]

Tablets are not suited for reading over an extended period of time”; this statement is widespread. For example Scott Liu, head of the American-Taiwanese company E Ink Holdings, states that reading over an extended period of time on a Liquid Crystal display leads to increased visual fatigue. “The iPad is a fascinating multifunctional device, but not intended for hour-long reading” (stern.de). In comparison, E-ink readers, with their paper similar displays, are looked at as an adequate replacement for a book.
But is it true that the tablet is an inadequate device for reading over an extended period of time? Critical statements against the tablet as a replacement for the book are widespread but there is a lack of scientific evidence for these assumptions. For that reason, a study answering this question was implemented at the Institute for Research in Open- Distance- and eLearning (IFeL).
In a laboratory study, the participants read for several hours on either E-ink (Sony PRS-600) or LCD-Tablet (Apple iPad), where different measures of reading behaviour and visual strain were regularly (after each hour) recorded. These dependent measures included subjective (visual) fatigue, a letter search task, reading speed, oculomotor behaviour, and pupillary light reflex.
The results of the study show that reading on both display types is good and very similar in terms of both subjective and objective measures. Participants did not have more visual fatigue when reading on a tablet than when reading on an E-ink device. We concluded from this study that it is not the technology itself, but rather the image quality that is crucial for reading. The study shows that compared to the visual display units of past decades, recent electronic displays allow good and comfortable reading, even for extended time periods.
A few critical remarks still need to be made though. This laboratory study was conducted under artificial light conditions. Therefore it is unclear if an experiment under daylight conditions would lead to the same results. Another interesting question is how the sleep quality is influenced by different display technologies.
But still, the result of the study is an important novelty in reading research, and is opposed to many statements from publishers and subjective user self tests, that have stated that tablets are not appropriate for reading over a long period of time.
More information on the study is available online: http://onlinelibrary.wiley.com/doi/10.1111/j.1475-1313.2012.00928.x/abstract
Publication:
Siegenthaler, E., Bochud, Y., Bergamin, P. and Wurtz, P. (2012), Reading on LCD vs e-Ink displays: effects on fatigue and visual strain. Ophthalmic and Physiological Optics, 32: 367–374. doi: 10.1111/j.1475-1313.2012.00928.x
Sources:
http://www.stern.de/digital/homeentertainment/e-book-lesegeraete-die-gretchenfrage-beim-elektronischen-lesen-1596371.html

Beyond the Kindle: what the future holds for E Ink [TechRadar, Sept 10, 2012]

IN DEPTH Ereaders for classrooms, smart locks and dual screen smartphones on the cards

The ereader market has been tripling in volume since 2007 but not this year,” explained Siram Peruvemba, E Ink’s chief marketing officer, to TechRadar.
“It is partly to do with tablets but the biggest reason is that the economy is off at the moment… we have also seen not as many product launches as last year and the year before.”
“We believe that E Ink will come to home appliances. We are thinking differently – we want E Ink on every surface.
“There are a lot of dumb surfaces around and by adding the E Ink technology we can transform them, by adding a display and making them smart.
“We are going to keep going in that direction, enhancing products. Whether it is animated shelf labels, USB keys… drills.”
“We create a lot of these concepts and some of them go nowhere, while some are picked up” – the company continues to create prototypes to show how versatile E Ink technology can be.
It also seems that sometimes an E Ink device created for one specific market may take on a wholly different guise when it is finally released in the wild.

E Ink, now available in lock form

“One concept that was picked up but not how we originally intended was our E Ink lock,” said Peruvemba.
“This was originally pitched as a bicycle lock, where it could tell you if your bike was locked properly or not. It’s very low powered, just an E Ink display with a hole in the middle. But it just didn’t get picked up; no one in the bicycle world wanted it.”
“And then a company called InVue decided to take it on and use it for cabinet displays, it’s virtually indestructible so no more broken keys – alleviating a problem that retailers have with their cabinets.”
White lightning
This move away from ereaders doesn’t mean that E Ink is not innovating in the market it continues to dominate.
The latest kindle to be launched, the Kindle Paperwhite, shows that E Ink can compete with tablets when it comes to display.
Using E Ink’s Pearl technology and LED lighting it means you can use your Kindle in the dark, but still offer a screen that’s easier on the eyes – something tablets just can’t do.

E Ink makes smartphones smarter

One final place where we could see an E Ink screen is on the back of a mobile phone. Again, it’s E ink’s mantra of making a ‘dumb’ space smart. According to Peruvemba an additional screen on a mobile could be exactly what consumers need.
“Most of these mobile phones have nothing going on on the back.
“We can add another display at low cost on the back of the device and offer things like clocks, stock information.”
Peruvemba also hinted: “There are vendors looking into this technology – it is very new but typically we should see this type of concept come within the year.”
Looks like the world is going to be E Ink stained for some time to come.

E Ink Booth Tour at SID 2012 [EInkSeeMore, the official YouTube channel of E Ink, June 20, 2012]

E Ink CMO Sri Peruvemba shows new products and concepts from E Ink and their partners, including traffic lights, crosswalks, kayak and bike computers, and various signage.

E Ink at IFA 2012 [Charbax YouTube channel, Aug 31, 2012]

Sriram Peruvemba of E Ink shows the latest demonstrations for the use of E Ink on devices and signage around the world. The backs of smartphones and tablets can be an E Ink screen.

E-Ink concept double-display smartphone hands-on [SlashGear, Aug 31, 2012]

… What could a twin-screen smartphone of this sort be used for? E Ink has a few ideas, though is leaving most of that to OEMs. An ereader app is the obvious choice, though you could also show a digital boarding pass for a plane (even if you had no battery life remaining on your phone to drive the regular screen), QR codes, or mapping directions. Alternatively, the panel could be used to show promotional information, such as vouchers for nearby stores, or even sponsored messages in return for free call, message and data credit. …

E INK ANNOUNCES 2011 FINANCIAL REPORT [E Ink Holdings press release, Feb 22, 2012] Company also launches new website, www.einkgroup.com to encompass all E Ink companies

… In 2011 consolidated sales revenues totaled NT$ 38.43 billion [US$1.3 billion], a growth of 53% as compared to 2010. Profit after-tax totaled NT $6.53 billion [US$220.85 million] and EPS totaled NT$6.05, a growth of 59 percent as compared to 2010. … Scott Liu, the chairman of E Ink, said, “… in 2012 we expect to strengthen our competitiveness and continue development of both flexible and color ePaper technologies. Additionally, we expect a customer to launch a high-resolution product with touch technology within this year.”

As to market development, Liu said, “in addition to the eReader market, we are also actively expanding into the education and business markets. …”

Today E Ink also announced the launch of a new global website, www.einkgroup.com, which provides product, technology and operational information for all of the companies under the E Ink umbrella.

Sriram Peruvemba, chief marketing officer of E Ink Holdings, said: “As our businesses expand and products become diversified, we are keenly aware of the importance of integrating our internal resources globally. This is why we decided to launch einkgroup.com as the portal of E Ink Holdings around the globe. This website provides information of product and technology of E Ink Holdings, in which browsers can easily find the information they need.”

Visitors to the site will find a consolidated location to browse the technology, product offerings and company backgrounds for the organizations under the E Ink Holdings umbrella. The site will host the Investor Relations portal for E Ink Holdings, as well as sales and marketing information. In addition to their inclusion in the new website, product line websites, such as www.eink.com and www.hydis.com will continue to host information particular to their technologies and job offerings.

Shares of E Ink under pressure amid market uncertainty [Focus Taiwan of the CNA, Feb 23, 2011]

“Despite record high earnings for 2011, E Ink’s gross margin has been squeezed by price cuts by the Kindle series of e-paper devices of Amazon, which is the largest customer of the Taiwanese firm,” Mirae Asset Management analyst Arch Shih said.

“With market uncertainty expected to continue to impact product prices, I am afraid that E Ink’s profit margin will keep falling in the first quarter of this year,” he said.

In the fourth quarter of last year, E Ink’s gross margin fell 6.8 percentage points to 28.6 percent, while it posted NT$1.28 billion in net profit, or NT$1.19 per share, down from NT$2.08 recorded in the third quarter.

… “Amazon has tried its best to stage a price war in a bid to grasp a larger market share, and at the same time, it has cut contract production fees to its suppliers like E Ink,” Shih said. “This development has imposed a pressing threat to E Ink’s operations.”

“Share prices tend to reflect forward-looking prospects, so it was no surprise to see investors dumping the stock,” he went on.

E Ink said it has become very cautious about its earnings outlook for 2012 and that it is possible its sales and profit will see the largest challenge of the year in the first quarter due to slow-season effects.

Shih said the global EPD market is suffering a failure to expand content to attract buyers and that the problem is unlikely to be resolved any time soon.

“I doubt E Ink will have a quick turnaround after the first quarter. Its share price is expected to continue to be pressured,” Shih said.

E Ink reports 33.26% earnings decline [Taipei Times, Feb 23, 2011]

… The decline in profit was because of the higher shipments of fringe field switching (FFS) LCD panels, which offer lower margins than the company’s flagship product — e-paper — E Ink chairman Scott Liu (劉思誠) said at an investors’ conference yesterday. …

Liu said this year would be a “challenging year full of uncertainties,” mainly because of the possible fallout from the unresolved eurozone debt crisis.

“Clients are conservative and said the market visibility is low,” he said, adding that E Ink would no longer provide shipment targets or projections in a response to clients’ requests.

E Ink posts EPS of over NT$6 in 2011 [DIGITIMES, Feb 23, 2012]


EIH plans to launch its next-generation color e-paper products in the fourth quarter of 2012, but the company currently does not have plans to ramp up its capacity for color EPD products, Liu said.

The company is also developing flexible e-paper products, using plastic substrates instead of glass substrates used previously, with new products to be released in the third or fourth quarter, Liu revealed.

Amazon 6″ color Kindle will not be arriving this year [übergizmo, Feb 21, 2012]

Just yesterday we reported that according to Digitimes, Amazon is supposedly working on a 6” Kindle e-reader that will be utilizing colored e-ink. This rumor supposedly came about based on reports that E Ink Holdings had landed an order from Amazon for 6” color e-reader modules, but Nate Hoffelder over at The Digital Reader, who’s had a pretty decent track record when it comes to these rumors, doesn’t seem to think so.

According to Nate who contacted his source at E Ink, this is completely untrue. His source told him that if Amazon were indeed planning a color e-reader, they would only be able to start shipping them in a year’s time, because that would be how long it would take Amazon to set up a new production line for this rumored device.

He also revealed that while E Ink has been making the Triton screens for years, it has mainly been the 9.7” model and not one in the 6” variety like the rumors had suggested and can be found in the Ectaco Jetbook Color. For now it looks like if you had hopes for a 6” color Amazon Kindle e-reader this year, you could be out of luck but we’ll be keeping our eyes open either way.

End of updates

EPD maker E Ink Holdings (EIH) reportedly has landed orders for 6-inch color e-book reader modules from Amazon with shipments to begin in March, according to a Chinese-language Economic Daily News (EDN) report.

Shipments of the touched-enabled e-book reader modules are expected to top three million units a month, the paper said.

EIH is to reveal its financial results for 2011 at an investors conference on February 22, said the paper, which added that EIH is expected to report an EPS of over NT$6 (US$0.2) for the year.

At: E Ink lands 6-inch color e-book reader module orders from Amazon, says paper [Feb 20, 2012]

So, E Ink’s business seems to expand quite well along the traditional e-book reader direction. But what is the more general business direction? In this post I am giving the answer.

Before that it is also worth to go through the previous posts: E Ink Holdings EPD prospects are good [April 30, 2011 – Jan 9, 2012], Barnes & Noble NOOK offensive [May 25, 2011], E Ink and Epson achieve world-leading ePaper resolution [May 23, 2011] and Hanvon – E-Ink strategic e-reader alliance for price/volume leadership supplementing Hanvon’s premium strategy mostly based on an alliance with Microsoft and Intel [Dec 21, 2010].

The marketing idea of E Ink as a technology for all kind of smart surfaces came up in 2008 at the E Ink Corporation when it was an organization independent of any EPD panel manufacturers:

“Fashion is a key driver in today’s world,” said Sriram Peruvemba, Vice President of Marketing, E Ink Corp.E Ink offers a smart surface that changes the design and brings mobile phones to the fashion forefront of technology.”

See: E INK ANNOUNCES MOBILE PHONE DESIGN WINS IN JAPAN [July 22, 2008]

When in 2010 it was acquired by the leading EPD panel manufacturer (then called Prime View International, immediately renamed as E Ink Holdings) that idea was picked up by the new owner as well and even extended into a kind of a general vision:

“The E Ink name is synonymous with the ePaper industry that we pioneered and in which we enjoy a leadership position,” said Dr. Scott Liu, Chairman and CEO of E Ink Holdings Incorporated. “We are now a globally recognized brand name and aim to have our displays on every smart surface.”

See: PRIME VIEW INTERNATIONAL (PVI) IS NOW E INK HOLDINGS INCORPORATED [June 18, 2010]

And now at CES 2012 we had a full manifestation of that marketing concept:

E Ink On Every Smart Surface [Charbax, Jan 15, 2012]

Exclusive 17-minute interview with E Ink’s CMO at CES, where they showed me a Triton color display for signage with color so saturated that it looked like an LCD except that it was thinner than OLED, sunlight readable, uses no backlights and uses very little power. I also saw the SURF display used in a hand drill which has not been filmed before. The 11.5″ 300DPI eDocument reader made in collaboration with Epson. The Triton color display based Ectaco eReader that had just won the CES innovation award, it is being deployed in Russian schools. New E Ink watches from Phosphor and Seiko. Finally, the Eton Ruckus music player with E Ink display that was launched this week was demonstrated, it is considered to be indestructible. E Ink has shipped over 25 million E Ink screens for e-readers alone in 2011, that’s up from 10 million screens in 2010 and 4 million screens in 2009. Now E Ink is also working to expand into new markets, signage, appliances, everywhere. The idea is that more and more devices and surfaces may get an E Ink screen on them that thus by being bi-stable can show the informations for a long time without using any battery. While many electronic paper technology companies show samples, E Ink is actually in mass production with monochrome, color and segmented displays and they claim that no technology in the world comes close to the reading experience on E Ink’s displays and these displays are easy on the eyes since they don’t have a shiny background or light emitting backlight.

The above note produced by the author of video, Nicolas Charbonnier, aka Charbax, is not meant to elaborate all the talk by the Chief Marketing Officer of E Ink Holdings Sriram Peruvemba (or Sri Peruvemba). Since this post is about the strategic value proposition of E Ink I had to compose a note of my own which also corresponds to the order of presentation by Sri Peruvemba on the Charbax video:

  1. Amazon Kindle lineup, most used in the area of leasure reading.
  2. The 11.5″ 300DPI eDocument reader made in collaboration with Epson, going beyond publishing into what they are calling e-document space. Their plan is to replace electronic forms that are used by different folks with their laptops replacing printed paper, pads of paper and that sort of the things. These devices will have WiFi support, pen input and ability to edit. Some applications you may imagine are in inventory logistics, in the doctor’s office, and attorneys and other office people carrying this. They can put a number of images on them which would be very suitable for this 300DPI display, e.g. circuits, graphs, charts, maps and that sort of things. This has almost twice the resolution of the most of the other displays they are shipping which have a 167 to 200DPI resolution.
  3. With E-Ink technology they are at the point where it is better than reading on printed paper [for B/W]. Now they have pen input available on their devices thus replacing both printed paper and pen with their products. The idea here is to allow people to highlight, annotate, write notes and use it to fill-out forms. The E-Ink display would come into play during this (not the processor is the “limiting factor”) in the B/W case the native speed can be used which is 250 msec response time for the E-Ink display.
  4. Color E-Ink display based on the Triton display material. ECTACO JetBook Color, an actually shipping device is shown. It is being deployed in Russian schools as replacement for textbooks. They are still in early stages of deployment with this device but see a lot of promise in the education sector. They expect the education to be one of the largest markets for E-Ink, both the monochrome and color Trident display. A devices like this ECTACO JetBook Color is not simply replacement for textbooks but in fact it is a library. You can put a thousand books or more on any one of these devices and replacing the library. Literally every student has a library of his/her own. It also increases the interaction between the student and the teacher. Tests are created and assessed almost instantenously. Another point is that the color feature in the EPD display allows to convey more information and so students have much better learning tool than they had with printed books. Also books will never be out of the stock, there will be no late fees with the library and the content is available 24×7 etc. As far as the price of the color display is concerned the color is still based on the monochrome display, they put a color filter on top. So the color filter is an additional cost but most of the additional costs on the device itself would probably be the cost of the software (from E-Ink Holdings’ customer engineering the device) that makes the additional features of a colored device possible compared to the monochrome.
  5. Triton color display for signage (like the large billboards put on the streets) with color so saturated that it looked like an LCD except that it was thinner than OLED, sunlight readable, uses no backlights and uses very little power. This is all the result of a significant increase of the pixel size when significantly more light is coming to each pixel. They are looking at applications at signage space where you are looking at a device not from 6″ away but to a device that is 6 feets or 60 feets awaywhere the larger pixels are perfect for that.
  6. Brief showing of the SURF display (used in a hand drill shown later) just to demonstrate the display materialfor that case.
  7. The actual E-Ink display material is extremely thin and flexible like a sheet of transparency foil. This is the direction they are going to make display without glass and conform to non-flat surfaces, getting into non-publishing applicationslike signage.
  8. A concept power drill with the SURF display put on the surface as a case of showing the usefullness of an EPD display for a battery powered device when otherwise you would have no idea about whether there is enough battery power left or not. This could be quite an annoyance when you climb up a ladder and in the process you discover that the battery power to work with the drill drained down too soon. They can cut the display material in a needed shape so the display can be non-rectangular. E.g. a wrist watch is shown where the display material is round shaped. E-Ink is very unique in this respectamong the display technologies.
  9. Eton Ruckus music player with E Ink display that was launched that week was demonstrated, it is meant for outdoor applications and considered to be virtually indestructible. It combines the solar technology with the E-Ink display, and essentially all of the solar power is used to listen to music rather than showing information. Considered to be a perfect combination for applications like that and they foresee many more deployments like that in the future.
  10. A couple of wristwatches. With a segmented SURF display which is curved and in a unique shape (a Phosphor device). Then a matrix display in a Seiko watch where you can have images changedon the display.
  11. For segmented display they can go for very low volumes because that kind of display doesn’t involve fabricating the backplane in a fab. But on the other hand the matrix displays (for which much larger order volumes are required) can be made in very large sizes since they are making their display material in rolls, seven feet wide and going a kilometer long. So a lot of new applications will come up, in areas where display technology hasn’t been used before. Then their unique selling point is the ruggedness of the E-Ink display material as well.

After that it is worth to watch the following, very recent branding/directional videos from E Ink Holdings:

    • Imagine… a classroom with no paper… Build an eLearning environment
    • Imagine… a schoolbag with no book… Build an eLearning environment
    • Imagine… A ubiquitous home… Build an eLearning environment
  • E Ink – The First Law of More – Innovation:
    E Ink – More 的第一法則 [EInkSeeMore YouTube channel, Feb 17, 2012]
    • states: the more you See, the more you Do
    • … Evolution is a collaborative process …
    • We’ve teamed up with some of the best names in the electronics business like: Epson, Freescale, Marvell Semiconductor and Texas Instruments to create an electronics ecosystem that will nurture the E Ink innovations of the future.
    • We’ve joined forces with some of the most iconic brands in the world including Sony, Amazon, Barnes&Noble, Samsung, Lexar and Motorola to bring an exiting new generation of consumer products to life.
    • We believe more innovation brings more good into the world. As an 840 million dollar [US] company we intend to do everything we can to make a big difference.
  • The Second Law of More – Growth:
    E Ink – More 的第二法則 [EInkSeeMore YouTube channel, Feb 17, 2012]
    • states: the more you Do, the more you Grow
    • 100,000 displays in 2006 … over 10 million in 2010 …
    • today almost every e-book device on the market uses E Ink enabled reflective displays
    • Tomorrow we expect to lead the way in e-textbooks, providing a libray in every student’s backpack. And a few years down the road we see ourselves in signage of all shapes and sizes.
    • The next generation of E Ink applications is being developed as we speak: the paperless office, electronic toll passes, sporting goods, musical score sheets, personal medical devices, and more.
    • Look at the future from our vantage point. You’ll see why we are excited.
  • The Third Law of More – Green:
    E Ink – More 的第二法則 [EInkSeeMore YouTube channel, Feb 17, 2012]
    • states: the more you Grow, the more you Care
    • Care = Save In more ways than you can imagine
    • E-Ink display use 97% less energy than the LCD versions
    • Under normal conditions an E Ink enabled e-reader runs three weeks on a single charge. That is supposed to be a day and a half on an LCD display.
    • A recent study from the University of California Berkely shows that an E Ink enabled electronic newspaper releases 32 – 140x less CO2than its paper counterpart. What’s more, e-book saved trees by drastically reducing the consumption of paper.
    • This year sales of e-books are predicted to top 1 billion [US] dollars, more than 10x increase over last year. …

Also important to see E Ink’s video about:
How E Ink Works [EInkSeeMore YouTube channel, Oct 17, 2011]

Ever wonder how your eReader screen works? The ePaper display is made with E Ink, which is basically black and white particles inside small microcapsules. Watch to learn how E Ink technology works!

As well as another video about:
E Ink Color Triton technology [EInkSeeMore YouTube channel, Sept 23, 2011]

Watch to learn about E Ink Triton, the only commercially available color electronic paper display, and see how E Ink technology works!

Finally there are two important electronic paper product demos:
E Ink Electronic Paper Display Products [EInkSeeMore YouTube channel, Nov 7, 2011]

E Ink CMO Sri Peruvemba explains E Ink products – electronic paper displays. The displays are both monochrome (Pearl) and color (Triton), up to 300dpi high resolution, and in several sizes.

E Ink Products/Concepts Tour at FPD [EInkSeeMore YouTube channel, Nov 7, 2011]

E Ink Director of Product Management Giovanni Mancini takes us on a tour at the 2011 FPD show in Yokohama, Japan. He shows us the new all plastic eReader, E Ink and LED road sign, Epson music stand with foot pedals that turn the page, and Toppan E Ink tags that update without batteries!

Then comes:
Ectaco jetBook Color on Fox News [ECTACO YouTube channel, Jan 24, 2012]

An edited clip showing the jetBook Color on Fox News at the 2012 CES in Las Vegas. The jetBook Color was the CES 2012 Innovations Award winner.

ECTACO jetBook Color introduced in Russian Schools – цветная эл.книга [ECTACO YouTube channel, Dec 2, 2011]

PLEASE TURN ON CC [Red] FOR ENGLISH CAPTIONS Introduction of Ectaco’s groundbreaking new jetBook Color in in Public School #239, Saint Petersburg, Russia. Презентация первой в мире электронной книги ECTACO jetBook COLOR в рамках проекта “О переходе на электронное образование” в школе №239, города Санк-Петербурга, Россия. Учитель и ученики делятся своими впечатлениями от полученного опыта.

William (Bill) Wong, staff technology editor from Electronic Design – focusing on embedded, software, and systems otherwise – who is an ardent follower of E Ink’s progress. For more E Ink related information you can watch his two Engineering TV Videos and a few Electronic Design excerpts given below:

Behind the Scenes at CES 2012 – Display Technology [William Wong, Electronic Design, Jan 25, 2012]

Eink’s electronic paper display (EPD) is popular with e-readers and it has been used on other devices such as Lexar’s JumpDrive flash that shows the amount of space used on the drive. The display uses no power when not plugged in and draws only a tiny amount when updating the display. Eink was showing off color demos and EPD prototype applications. It is a technology worth investigating for embedded applications.

Cortex-A9 Incorporates Electronic Paper Display Controller [William Wong, Electronic Design, Jan 18, 2012]

E-readers with electronic paper displays (EPDs) provide an excellent reading experience. But most of these e-readers have been underpowered compared to smart phones and tablets. E-reader manufacturers try to keep costs low, which is why processor performance has been lower.

Freescale’s i.MX 6SoloLite and i.MX 6DualLite target these low-cost products with one or two 1-GHz ARM Cortex-A9 cores. Developers will have to decide whether the i.MX 6SoloLite’s 2D graphics are sufficient or if they require the 3D graphics support of the i.MX 6DualLite. Likewise, the 6SoloLite has a 32-bit DDR3 controller, while the 6DualLite has a 64-bit DDR3 controller for a higher-performance platform. Both support LP-DDR2 memory along with a range of flash memory.

The i.MX 6DualLite has a single shader, compared to the four 3D shaders found in the higher-end i.MX 6Dual and i.MX6Quad chips. The family also addresses LCD screens, so these chips may find their way into low-end tablets and embedded display devices. The i.MX 6DualLite has HDMI, low-voltage differential signaling (LVDS), and MIPI display support along with a MIPI camera interface as well. And, this chip tops the Solo with a Gigabit Ethernet port and a PCI Express x1 link.

The i.MX 6DualLite is pin-compatible with other i.MX 6 chips like the 1-GHz i.MX 6Solo, 1.2-GHz i.MX 6Dual, and 1.2-GHz i.MX6Quad. All are software compatible. Software support includes Google Android 4.0, Windows Embedded CE, QNX, Ubuntu, Linux, Linaro, and Skype.

Barnes & Noble NOOK offensive

Follow-up: Core post: NOOK Media LLC: the finalization of the strategic joint venture between Barnes & Noble and Microsoft [Oct 6, 2012]

Ammunition Teams with Barnes & Noble on All-New NOOK [May 24, 2011] (emphasis is mine)


Ammunition’s long-standing partnership with Barnes & Noble reached a milestone today with the announcement of the All-New NOOK, the ground up redesign of the company’s successful NOOK digital reader. Working alongside the world’s largest book retailer, Ammunition developed product concept, industrial design, and packaging for the All-New NOOK, the third e-reader and electronic publishing device to join the NOOK product line.The challenge for the All-New NOOK was to create a lower cost, full featured e-reader and to do so on a timeline that would allow it to move to market quickly. The result is a $139 device that uses eInk technology, a touch interface, and wireless connectivityto create a more immersive and personal reading experience for users. With its simple, soft, rubberized form and refined details, the All-New NOOK is by far the smallest and lightest dedicated e-reading tablet to come to market to date.Pre-orders are available at Barnes & Noble retail and online stores with a ship date on or about June 10, 2011.

NOOK work [by Ammunition]

… In addition, our team provided the retail packaging accessory strategy for NOOK Color.

The NOOK website

Highly recommended event report: Barnes & Noble Nook announcement of new ereader [TeleRead, May 24, 2011] (only a few excerpts are here, emphasis is mine)

Nook Color is the best selling Android tablet in the US and second only to the Ipad in overall tablet sales.

Compared to Kindle 3: no buttons and optimized interface makes it faster and easier to use; same size display as Kindle with 10% less size and bulk; countoured form factor so it is shaped to the hand, uses soft-touch paint; twice the battery life of the Kindle; Kindle uses reflash to change pages and until now this was the only option to address the ghosting effect, the new Nook is 85% faster.

Touch screen uses infra-red technology.  Design goal was that technology should disappear to make reading as much like a book as possible.  Will display how many pages left in a chapter.  6 different fonts with 7 different sizes.  The shop screen will give readers recommendations based on what you are currently reading. WiFi but no 3G.  Will connect automatically to AT&T hotspots.

Questions: WiFi is the dominant share in readers so went with that also helped keep the cost down.  800 MHz TI Omap chip [the same as in the Nook Color].  In hearing from customers battery life was always 1 or 2 in requirements. Two months is based on 1/2 hour reading per day with WiFi off. Nook apps only available on the Nook Color – this is a pure and simple device.  Uses Android 2.1.  Expandable up to 32Gb.  Old Nook device will be discontinued. Don’t expect it to cannibalize Nook Color sales because is aimed at a different market segment. Research suggests that some people will buy both products for different members of family. In next 3 to 5 years physical books will continue to dominate the market.  Store sales are not declining.  For touch screen worked with Neo Node. Digital revenue is fastest growing part of B&N revenue, by far.  No ads on Nooks.  Surprised at how well Apps have done.  Store managers by slightly less than 1/3 of their books regionally.

Barnes & Noble Partners with Leading Content Providers and Developers to Launch NOOK Apps™ for NOOK Color™, Best Reader’s Tablet™ [April 25, 2011] (emphasis is mine)

– NOOK Developer™ Program Brings Popular, High-Quality Applications For Customers to Play, Learn, Connect and More on Award-Winning Device
– Major NOOK Color Software Update Expands Best-In-Class Reading Experience with Most Requested Tablet Features Including Shopping For Apps in NOOK Bookstore™

NOOK Apps were introduced with the major NOOK Color software update launched today (available at no cost at www.nookcolor.com/update). The update delivers what customers want: shopping for popular apps, full-featured built-in email, an enhanced Web experience, as well as new ways for adults and children to enjoy rich content. NOOK Color v1.2 includes a platform upgrade to Android OS 2.2/Froyo, along with support for AdobeŽ AIRŽ and Adobe FlashŽ Player.

… Built on the Android OS, it is fast and easy for third-party developers to deploy existing Android-based apps to NOOK Color’s open eReading platform. With the v1.2 update, Adobe AIR is available pre-installed on the NOOK Color eReading platform, allowing developers to create and deliver rich and interactive applications for NOOK Color using tools in Adobe Creative SuiteŽ 5.5 including Flash Builder™ 4.5, and Flash Professional CS 5.5. Developers can learn more about the tools and resources available to create AIR and native Android applications for NOOK Color on the NOOK Developer portal.Barnes & Noble will continue to work with the development community – including the program’s more than 5,000 registered parties – to bring NOOK Color customers the highest quality apps, through a simple, organized method of discovery through the Shop experience. The number of NOOK Apps will continually expand as new applications are added to the growing collection. The NOOK Developer program continues to experience strong momentum with hundreds of developer requests to qualify for application submission in the three weeks since Barnes & Noble opened its submission process for qualified registrants and introduced a new suite of tools and services to accelerate application delivery and distribution.

Developers are invited to join and qualify to submit their applications by visiting www.nookdeveloper.com. Unlike other developer programs, there is no program fee for developers to participate in NOOK Developer. Developers who qualify will be able to submit paid and free apps and will receive 70 percent of any paid app purchased by Barnes & Noble customers. Developers also have the option to offer free trials to NOOK Color users.

Barnes & Noble Quickly Hits 1 Million NOOK Apps™ Downloads by NOOK Color™ Customers [May 16, 2011]

Milestone Reached Just One Week After NOOK App Shopping Made Available to All NOOK Color Customers
– Angry Birds, Drawing Pad, Fliq Calendar and Pulse Among Most Popular Apps

Barnes & Noble Introduces The All-New NOOK™, The Simple Touch Reader™ [May 24, 2011]

– Best Battery Life Ever – Up to an Incredible Two Months on a Single Charge
– Ultra-Light and Compact for Optimal Portability, Lighter than a Paperback
Full Touchscreen with E Ink(R) Pearl Display Technology for Reading Anywhere
– Optimized Display Performance Offers 80 Percent Less Flashing than Any Other eReader for the Most Immersive Reading Experience
– The Most Intuitive, Easy-to-Use eReader for Everyone
Barnes & Noble Expert Recommendations, Plus the Most Social Reading Experience with NOOK Friends™
– Pre-Order for $139 in Time for Father’s Day and Summer ReadingBarnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today expanded its bestselling digital reading offering with the All-New NOOK, The Simple Touch Reader. With a full touchscreen, NOOK™ features record-setting, extra-long battery life on the easiest-to-use, ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display, and the world’s largest bookstore available by Wi-FiŽ. Now available for pre-order at www.nook.comand at Barnes & Noble stores for just $139, NOOK will begin shipping on or about June 10. Barnes & Noble adds the All-New NOOK, a significant leap forward in the dedicated eReader category, to a product line that includes the bestselling NOOK Color™, the only Reader’s Tablet™. Based on the success of the NOOK product line, combined with focus on the absolute best reading experience, Barnes & Noble now claims more than 25 percent of the digital book market – just 18 months after launching NOOK 1st Edition™.

Barnes & Noble has always recognized the simplicity and ease that the element of touch brings to its NOOK product line, and the All-New NOOK is no exception. With a simple tap to the 6-inch touchscreen, it’s intuitive and easy to navigate, shop and read. Customers can look up words, highlight passages, adjust the font size and style or search by typing on the responsive on-screen keyboard that appears only when a customer needs it. The paper-like E Ink display features crisp, clear text that’s great for reading anywhere, even in bright sunlight. The no-glare display offers 50 percent more contrast than NOOK 1st Edition.

At only 7.48 ounces (212 grams), the artfully designed All-New NOOK is lightweight and thin – 35 percent lighter and 15 percent thinner than NOOK Wi-Fi 1st Edition™.  Lighter than a paperback, NOOK’s sleek but durable, compact design (6.5 inches high by 5 inches wide by 0.47 inches deep) makes it easy to fit in a jacket, pocket, purse or backpack, holding up to 1,000 digital books and more personal content using the expandable memory slot. Its ergonomic, contoured design with a soft-touch back makes it easy and comfortable to read, even with just one hand, and for extended periods of time.  And thanks to best-in-class battery life, read for up to 2 months on a single charge with Wi-Fi off – that’s twice as long as the other leading eReader available.

Barnes & Noble’s use of the latest-generation E Ink screen and proprietary technology offers unmatched performance on the All-New NOOK, delivering a seamless and immersive reading experience. NOOK offers 80 percent less flashing than other eReaders – whether turning pages, browsing for books or scrolling through your library. Page turns are lightning fast, using the touchscreen or well-placed side buttons, and with the new Fast Page™ feature, just press and hold a side button to quickly scan through content and skip right to the desired section.

“We set out to design the easiest-to-use, most optimized, dedicated reading device ever created and accomplished it with the All-New NOOK,” said William Lynch, Chief Executive Officer of Barnes & Noble. “Touch makes it simple to use, and the beautifully compact design makes it the most portable eReader in its class. Add to that an unmatched battery life, the most advanced paper-like touch display on the market and wireless access to the world’s largest digital bookstore, and we believe that for readers of all ages, the All-New NOOK is the best eReader on the market, and a great value at $139.”

The World’s Largest Bookstore in Your Pocket
With the All-New NOOK, customers can enjoy a wide variety of digital content, all at their fingertips. Shop for everything from new releases and current bestsellers to classics and more, all in a single search. The NOOK Bookstore™ offers one of the most expansive digital catalogs of more than two million books, magazines and newspapers. Enjoy helpful recommendations from Barnes & Noble’s experts, personalized based on customers’ favored authors and genres, to decide what to read next. Have more than 80 popular national and local market newspapers and magazines from the NOOK Newsstand™ automatically delivered to NOOK the moment they’re released, including The Wall Street Journal, The New York Times and USA TODAY, as well as Forbes, Reader’s Digest, Discover, Fast Company and New York magazine. All periodicals are available for subscription with a 14-day free trial or via single copies.

Most NOOK Books™ are $9.99 or less, including most of The New York Times Bestsellers, plus there’s over a million free classics. Enjoy more than 100,000 titles from independent publishers and self-publishing authors using Barnes & Noble’s PubIt!™ digital publishing platform. Young readers will find more than 12,000 NOOK Kids™ chapter books in Barnes & Noble’s world’s largest collection of digital children’s content. Sample NOOK Book titles for free and download all content wirelessly over a Wi-Fi connection in just seconds.

When customers visit Barnes & Noble stores with their All-New NOOK, the shopping and reading experience gets even better. Connect to free and fast Wi-Fi and browse complete NOOK Books for free through the company’s innovative Read In Store™ program and get exclusive content and special promotions through the More In Store™ program. NOOK customers receive access at more than 24,000 AT&T Wi-Fi hotspots, as well as other personal and public hotspots to browse, buy and download new content wirelessly.

Get Social with NOOK Friends
Another way NOOK customers can learn more about great books is through NOOK Friends, an exciting social experience previously available only to NOOK Color customers. From the home page, customers can see book recommendations from friends.  See what your friends have posted about their current read, swap recommendations, share reading status, favorite quotes, and much more. Through TwitterŽ and FacebookŽ integrations, right from their current book, customers can tweet the title they’re reading, post on their Facebook wall and see what their NOOK Friends “like” on Facebook. With Barnes & Noble’s exclusive LendMeŽ technology, you can also lend eligible books to your friends at no cost for 14 days, and see and request to borrow friends’ LendMe books.

And coming in the next few weeks, Barnes & Noble will offer a new custom website, mynook.com, where customers can get recommendations from Barnes & Noble expert booksellers and NOOK Friends, access their NOOK Library™, and manage their device.

Read Your Way
Customers can customize their All-New NOOK and reading experience to their liking. Choose from 7 font sizes and 6 font styles. NOOK owners can personalize their device with one of Barnes & Noble’s screen savers or transfer personal photos (JPG, PNG, BMP and GIF) to make NOOK their own, and choose from a complete line of exclusive, new NOOK accessories (www.nook.com/accessories) to show their style wherever they go. They can also create personalized My Shelves to organize their NOOK Library and group reading content similar to their bookcase.

Read Everywhere
A customer’s entire NOOK Library follows them wherever they go. They can also easily transfer personal EPUB and PDF files to their All-New NOOK device to read documents on the go using the 2GB internal memory or a microSD™ card. Since the All-New NOOK is built on Android™ Operating System 2.1 and uses Adobe technology, device owners can also borrow digital books from their local library, a feature Barnes & Noble has always offered to NOOK device customers. Customers can also read seamlessly, accessing their NOOK Library and sync the last page read across their NOOK devices and their favorite mobile and computing devices using Barnes & Noble’s free line of eReading software (www.bn.com/freenookapps).

Availability
The All-New NOOK can be pre-ordered for $139 today and is expected to begin shipping on or about June 10, making it the perfect gift for dads and grads, and a great addition for every book lover’s summer reading wish list. Experience the All-New NOOK at www.nook.com or at the NOOK Boutiques™ and displays in one of Barnes & Noble’s more than 700 bookstores. With The Barnes & Noble Promise™, the company offers unmatched customer support in neighborhood Barnes & Noble bookstores, as more than 40,000 booksellers across the country are ready to assist customers with setting up their NOOKs or choosing their next great read. The company also continues to provide award-winning customer service support via phone and email. The All-New NOOK will also be available beginning next month at Best Buy, Walmart, Staples and Books-A-Million, along with NOOK Color.

About NOOK™ from Barnes & Noble
Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color™ Reader’s Tablet™, the best-value on the tablet market ($249), features a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The All-New NOOK ($139), the Simple Touch Reader™, is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMeŽ technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples and Books-A-Million.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone(R), iPod touch(R), Android™ smartphones and tablets BlackBerry(R), PC and Mac(R). Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en espańol™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

Nook Color e-book reader review from Consumer Reports [Nov 17, 2010]

Barnes & Noble Expands Award-Winning NOOK Color™ Reading Experience with the Most Requested Tablet Features [April 25, 2011]

– Reader’s Tablet™ Now Offering Popular Apps, Email, Enhanced Web Experience and New Rich Content for Adults and Children
– Customers Can Explore One of World’s Largest Digital Bookstores Featuring New NOOK Apps™, More than 2 Million Books, 150 Interactive Magazines and Newspapers and More Than 12,000 Children’s Chapter and Picture Books
– At Only $249, the Easy-to-Use, Full-Featured NOOK Color is the Best Value in the Tablet Market, Offering a Great Alternative to Expensive Tablets
– Exciting Free Software Update Now Available to All Current and Future NOOK Color CustomersBarnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today that it added significant new features and content to the NOOK Color Reader’s Tablet, making what has already been acclaimed as the best reading device on the market, the best tablet value on the market at just $249. With a major update to its bestselling device, Barnes & Noble is delivering more of what NOOK Color customers want: shopping a broad collection of popular apps, staying connected with full-featured, built-in email and an enhanced Web experience. In addition, NOOK Color’s reading experience gets even better with enhanced books featuring in-page video, new interactivity in digital children’s picture books, and now over 150 interactive magazines and newspapers, including new popular titles like The Economist and Food & Wine. All current and future NOOK Color customers can experience all of the great new features in v1.2 now available at www.nookcolor.com/update and provided for free over the air (OTA) via Wi-Fi to customers beginning next week.

“NOOK Color offers the best reading experience of any device, and now delivers the most popular tablet features such as engaging apps so customers can play, learn and explore, free, built-in email, an Android operating system update for enhanced Web browsing and more interactive content,” said William Lynch, Chief Executive Officer of Barnes & Noble. “With our new NOOK Apps program, we’ve partnered with the world’s best publishers and developers to offer popular brands like Angry Birds, Epicurious, Uno, Lonely Planet, Dr. Seuss, Little Critter and many more quality and entertaining applications. These and other enhancements, plus new ways for adults and children to experience exciting content, make NOOK Color a great alternative to paying double the price – or more – for an expensive tablet. Our easy-to-use, full-featured Reader’s Tablet is available for only $249, and presents the best value of any tablet on the market.”

Introducing NOOK Apps
NOOK Color customers can get even more out of their Reader’s Tablet – built specifically for reading and complementary experiences – with a collection of top quality apps specially designed to take advantage of NOOK Color’s stunning 7-inch color touchscreen and to keep the whole family entertained, engaged, connected and organized. Enjoy great games like Angry Birds, Uno and More Brain Exercise, and stay up-to-date on news and weather with Pulse and My-Cast. Learn new languages with Lonely Planet Phrasebooks apps, and try new recipes with the app from Epicurious. Keep sharp with pre-loaded crossword puzzles, chess and Sudoku. Stay organized with calendar apps, relax with streaming music from PandoraŽ Internet Radio and spark creativity in children with Drawing Pad and more fun apps made just for kids like Sandra Boynton’s Going to Bed Book.

NOOK Color customers can easily discover and download apps in seconds from Shop on NOOK Color, so they can browse complementary apps alongside books, magazines and other content. Customers can explore a growing collection of more than 125 favorite NOOK Apps from leading third-party developers and content providers in categories including Play, Organize, Learn, Explore, Lifestyle, News and Kids. The NOOK Apps offering will continually expand as new high-quality applications, optimized for NOOK Color, are added from the large and growing number of qualified developers and content providers submitting their applications through the company’s new app submission process.

Barnes & Noble offers a selection of free NOOK Apps – including calendar and notes apps, requested by NOOK Color customers – and paid apps, with approximately half of the collection available for $2.99 or less and the vast majority priced at $5.99 or less. Customers will easily find their newly downloaded or preloaded apps by tapping the NOOK Apps button on the Quick Nav menu or Apps section in their library, as well as through the newly refined search. All updated NOOK Color devices will now include NOOK Email™ and NOOK Friends™ apps preloaded in addition to Pandora Internet Radio, Crossword Puzzle, Sudoku, Chess, Contacts and Gallery.

Stay Connected with Email
NOOK Color now helps customers stay connected with the full-featured free NOOK Email application built in to organize Web mail accounts in one inbox. Given NOOK Color’s compact design that fits easily into a purse, jacket or bag, email was one of the most-requested features requested by customers. Connect to Wi-Fi to check and send emails with a full-screen virtual keyboard, making it easier than ever to stay in touch while on the go. NOOK Email works across the top Web mail services including Yahoo! Mail, Gmail™, AOL and Hotmail.

Updated Platform and a More Complete Web Experience
NOOK Color’s update to Android OS 2.2/Froyo offers system improvements, enhanced browser performance and a more complete Web experience giving customers access to enjoy even more video, interactive and animated content. NOOK Color now includes support for AdobeŽ FlashŽ Player. Surfing the Web is even better with the ability to easily switch between larger desktop or mobile Web experiences and enhanced pinch and zoom. Additional enhancements include improved global search and quick settings such as battery indicator, shortcuts to settings and audio.

Enhanced Reading Experience and More New Rich, Interactive Content to Enjoy
Designed for people who love to read everything in rich color, NOOK Color now has even more engaging and rich content, plus a sliding page turn animation, requested by customers. Easily access personal files transferred to NOOK Color on your customized Home screen.

By exploring Barnes & Noble’s more than 2 million digital titles, one of the world’s largest collections of digital reading content, customers will find even more exciting and engaging content to enjoy on NOOK Color.

  • NOOK Kids™: Barnes & Noble’s state-of-the-art NOOK Kids digital picture book experience – the first with the innovative Read to Me™ feature – has been expanded with 15 new Read and Play™ titles that bring animation, activities and stories together. In NOOK Color’s innovative Read and Play books, children can interact with their favorite characters and enjoy activities built right into the story they’re reading. Whether it’s drawing with Fancy Nancy or making the dogs go in Go, Dog, Go!, parents and children will enjoy narration, animation and interactivity that fits into the story and plot lines of new Read and Play titles including Splat the Cat, Are You My Mother?, Caps for Sale, Little White Rabbit and more, now available to explore and enjoy.

With more than 350 NOOK Kids digital picture books and more than 12,000 children’s chapter books, Barnes & Noble offers the world’s largest collection of digital content for children. Children can choose stories featuring popular characters like Nickelodeon’s Dora The Explorer and SpongeBob SquarePants, and Disney favorites like Mickey and Minnie Mouse, Snow White and Cars.

  • NOOK Books™ Enhanced: Watch that appetizing recipe being made step-by-step or learn how to perfect yoga poses with embedded video and audio in cookbooks, health and fitness, biography, photography and travel books, along with other interactive content on NOOK Color. With more than 225 multimedia titles (and growing), Barnes & Noble offers instructive content including Knitting for Dummies, You: Raising a Child and ELLE: Workout Yoga starring Brooklyn Decker. Learn more about bestselling books from authors including David Baldacci, Pat Conroy, Russell Brand, Keith Richards and many more.
  • NOOK Newsstand™: Dozens more favorite magazines and newspapers are now available on NOOK Color – the first reading device to offer popular newsstand titles in rich, full color. From Us Weekly and Elle to The New York Times and The Wall Street Journal, NOOK Newsstand delivers your morning paper and latest magazines right to your NOOK Color, ready to read in an amazing new way. With enhancements to magazine navigation on NOOK Color, it’s even easier to enjoy the full-color, digital edition of the print magazine, including Barnes & Noble’s innovative ArticleView™ feature.  Barnes & Noble continues to build its NOOK Newsstand offering, now with more than 150 top full-color magazines and newspapers including recent additions such as OK! Magazine, ESPN The Magazine, Travel + Leisure, National Geographic Kids, Every Day with Rachael Ray, Dwell, Outside, Saveur, The Onion, PC Gamer, Family Handyman and many more. All can be enjoyed with a 14-day free trial, via subscription or purchased in single issue form.

Get Social with NOOK Friends
With the new NOOK Friends App (Beta), NOOK Color creates the go-to social network for people who love to read, and offers even more ways to connect. Customers can create a group of NOOK Friends to easily swap books, get a friend’s take on a new bestseller, discover great new reads or see if someone’s enjoying a book they recommended on the Friends’ Activity tab. NOOK Color customers can view their NOOK Friends’ content ratings and reviews, shared quotes, recommendations and how they’re progressing on their latest book. Check out all or individual NOOK Friends’ LendMe™ books available and track all current and pending sharing activity. Updates to NOOK Color also make it easy for customers browsing the great content available in Shop to share which products they “Like” on Facebook and view how many other Barnes & Noble customers “Like” it, too.

NOOK Color v1.2 Now Available
NOOK Color customers can experience all of the great new features in v1.2 immediately at no cost via manual download at www.nookcolor.com/update. A free over-the-air (OTA) update will begin rolling out to customers via Wi-Fi over the coming weeks. Experience the new NOOK Apps and other exciting new features at the NOOK Boutique™ or display in one of Barnes & Noble’s more than 700 bookstores across the country or by visiting www.nookcolor.com. NOOK Color, along with NOOK devices, can also be found at Best Buy, Walmart, Staples and Books-A-Million.

Barnes and Noble NOOK COLOR eBook Reader Tablet [Nov 7, 2010]

Nook Color Goes Froyo [April 25, 2011]

Nook Color Review: Get the Scoop on the Barnes & Noble Nook Color [eBook Readers Resource, Feb 16, 2011]

As one would anticipate, the 7-inch, 1024 x 600 resolution LED-backlit color screen takes up most of the front portion of this reader. Note that the In-Plane Switching (IPS) display utilized here is the same screen technology used in Apple’s iPads and iMacs. Barnes & Noble however, has customized the Nook with its proprietary VividView technology which fully laminates the screen coating, thereby significantly reducing the glare.

… despite its VividView treatment, the Nook Color’s IPS display remains pretty reflective, thus, it still doesn’t quite match up to e-ink technology when it comes to providing a glare-free reading experience.

Nook Color review [Engadget, Nov 16, 2010] (emphasis is mine)

It’s hard to believe we’re already writing a review of the Nook Color, considering Barnes & Noble’s first foray into the e-reader world was revealed just over a year ago. In that time, the company has gone from no presence in e-books to owning 20 percent of the marketshare, and now has moved from a somewhat sluggish hybrid E-Ink / LCD device to a full color, tablet-like product. …

… the front of the device is eaten up mostly with that 7-inch, 1024 x 600 IPS display. …

… As we said, the screen is of the 7-inch LCD variety, and at the 1024 x 600 resolution, looks reasonably dense (from a pixel perspective) with a 178-degree viewing angle. Barnes & Noble is particularly proud of the screen, which the company says utilizes its “VividView” treatment to provide less glare. What that really means is that the screen coating is fully laminated against the display itself, making for less tiny, almost-imperceptible unglued areas which can catch light. Still, the display is pretty reflective, making reading in bright locations (like on a subway with stark fluorescent lighting) sometimes difficult. …

… Web browsers and gaming aside, the main focus of the Nook Color is that it’s an e-reader — so how does it fare in that department?

First let’s get something out of the way. Obviously this isn’t an E-Ink screen, so you have to decide if you’re on board or not for reading on an LCD display. If you’re entertaining an iPad or Galaxy Tab, we’ll assume this screen technology is not going to deter you from using the device as a reader. For us, the display tech isn’t a major hang-up — in fact, lots of the staff have been using iPads as reading devices with little to no trouble.

So as far as screen tech goes, the Nook Color looks gorgeous as an e-reader for standard books and goes one step beyond, delivering magazines and children’s books the way they were meant to be viewed. For standard e-book reading, there are tons of options for formatting, fonts, and coloring — even those with poor eyesight should be able to find settings that make the reading experience enjoyable. We really liked reading with the Color, and even though the device doesn’t sport animated page turns (a la the iPad), it does offer great options for notation and word or phrase discovery (you can do dictionary, Google, and Wikipedia searches right from a contextual menu). We also loved that you’re able to share quotes or info about what you’re reading via email, Twitter, or Facebook.

For magazines, the reading format is a bit different. The full pages of the magazine are displayed on the screen, and you can swipe left and right to move through them. What’s even better, however, is a scrubber (for lack of a better term) that you’re able to bring up just below your magazine content which lets you quickly jump through the magazine and then zoom into a page you want to read. We found this option great for skipping ads. Once in a magazine page, you can zoom and pan to see photos up close or read, but the Nook Color also provides a novel (no pun intended) option called ArticleView which lets you break out text on the page into a strip down the middle of the screen with plain, clearly readable content inside. It’s a great idea that worked most of the time. Sometimes, on pages with lots of captions or cutaway text it didn’t seem to capture everything. As avid magazine readers, we really love the option of a unified method of getting periodicals, and the Nook Color is the first device to actually show that it can be done without a tremendous amount of effort (and surprisingly little lost). There’s clearly room to grow in this area (and a lot of content still to nab — the current magazine catalog is only about 70 strong), but we like where it’s headed. We hate to beat a dead horse, but as with the rest of the interface, the magazine experience is hampered by the sluggishness of the UI.

The Nook Color also offers newspapers delivered daily, but we’re not quite as psyched on the layout of the traditional dailies. We found the page ordering and design of these digital editions confusing and clunky. There’s likely a hybrid of what Barnes & Noble is doing with magazines and what the company does with books for these publications — but the current state of daily papers is a bit of a mess on the platform.

The final piece of the puzzle is B&N’s push into the kids’ book market with its new formatting that not only allows children and their parents to page through full color versions of popular kids titles, but introduces a “read to me” function. The premise is rather simple: a professional voice actor reads the copy out loud through the Nook Color’s speaker, and a child can follow along. We’re sure this will be a quality addition to a parent’s arsenal of options for keeping the kids happy. We did have a few issues with some audio skipping early on in one of the books we tested, but it went away quickly and didn’t return. The kids books also offer a scrubber similar to the one found in the magazine section. One thing of note — loading these volumes takes a little more time — though overall the feature worked as advertised.

E Ink and Epson achieve world-leading ePaper resolution

PVI Joins Hands With Epson to Produce E-Paper Displays [May 23, 2011] (emphasis is mine)

PVI`s chairman Scott Liu said that the cooperation marks his company`s entry into the commercial and educational segments, indicating that the company`s e-paper displays will be produced for not only consumer use, but also professional purposes in the future.

To achieve better visibility of Japanese and Chinese words displayed on electronic screens, the two parties are determined to jointly develop 300-dpi, high-resolution e-paper displays, which will be mainly used in commercial and educational e-book readers with screen sizes of 11 inches and above and sold in Japan and mainland China.

In the cooperation, Epson will take charge of manufacturing and providing a high-speed display controller platform for e-paper displays, which incorporates a display controller IC, processor, power supply control IC and related software for optimal operability.

Meanwhile, PVI is engaged in manufacturing and promoting the 300dpi e-paper display, which, with screen sizes of 9.68 inches, 11 inches or above, boast lightweight design, low power consumption, and a vivid, easy-to-read display of words and images.

Accordingly, the cutting-edge product has been sent to customers of e-book readers and system integration for certification and will be set for volume production in the fourth quarter of this year at the earliest.

E Ink and Epson achieve world-leading ePaper resolution [May 16, 2011] (emphasis is mine)

TOKYO, Japan and HSINCHU, Taiwan, May 16, 2011 – E Ink® Holdings Inc. and Seiko Epson Corporation (“Epson”) today announced the joint development of a 300-dpi electronic paper device with razor-sharp text and images for ePaper Document Reader. Combining E Ink’s high-resolution ePaper display and Epson’s high-speed display controller platform, the new device will enable the world’s highest resolution ePaper tablets. With sharply improved readability and ease-of-use the ePaper Document Reader is expected to catch on in business and education settings where huge amounts of data have to be processed, as well as in countries that use character-based text, including Japan and China.

Thin, lightweight, energy-efficient eReaders with easy-to-read, paper-like displays have won over consumers, who are snapping up ePaper devices in unprecedented numbers, causing the market to surge. Demand has also been on the rise in business and education, market segments that require exactly what ePaper provides: the fast and accurate display of enormous amounts of information. Applications in these segments demand higher resolution than that offered by today’s 160-dpi displays due to the need to crisply render, with smooth gradations, engineering diagrams, illustrations, Asian characters, and other fine or intricate content. These market segments also demand faster page navigation and sophisticated user interfaces to allow instant viewing of vast amounts of data.

“As the adoption of eReaders continues to rise worldwide, the opportunities for our EPD technology are expanding in new market segments including business and education,” said Scott Liu, chairman of E Ink. “We continue to improve E Ink’s technology to meet the demands of our customers and the needs of consumers, and this new EPD delivers the low power, sunlight readability and thin, lightweight form factor users have come to expect from E Ink at an even higher resolution.”

“We developed this device specifically to meet the high data demands of business and academia,” said Torao Yajima, managing director at Epson. “Our IC controller and processing power enables the display to handle large files while maintaining the excellent display control and operability found in today’s EPDs, including fast page navigation and a sophisticated user interface.”

Epson’s high speed controller platform is an ideal choice for developers who wish to develop high resolution eTablets with ease and within a very short period.

The respective roles of E Ink and Epson and the products they offer are described below.

E Ink
E Ink will manufacture, sell and support the newly developed 300-dpi ePaper displays, which measure 9.68 inches on the diagonal and have 2,400 x 1,650 pixels. These paper-like, high-resolution displays demonstrate in full the very best features of ePaper: crisp and clear text and images on an easy-on-the-eyes screen, a thin and light form factor, and ultra-low power consumption.

Epson
Epson will manufacture, sell and support a high-resolution, high-speed display controller platform optimized for controlling E Ink’s high-resolution display. Leveraging Epson’s experience with image processing technology developed for photo-quality printers, the display controller platform combines a display controller IC, applications processor, system power management IC, and firmware to provide excellent display control and improved operability.

Moving forward, E Ink and Epson plan to continue collaborating to promote the popularization of ePaper based devices in the business and education markets by developing technology, expanding and upgrading the product lineup, and providing customer support.

Exhibition plans, high-resolution e-paper device
The jointly developed device will be on display at the E Ink booth at SID, to be held in Los Angeles from May 15 to 20.

Related links
News release about Epson’s high-speed, high-resolution display control platform: http://global.epson.com/newsroom/2010/news_20101027.html.

Epson to Provide Display Controller Platform that Sharply Improves e-Paper Product Performance [Oct 27, 2010]
– Platform to enable laser-quality images and high-speed refreshes

Seiko Epson Corporation (“Epson”, TSE: 6724) today announced that it has developed a new display controller platform for electronic reading devices and other electronic paper products that provides laser-sharp image quality and rapid refreshes. The company will begin shipping the platform to e-paper-based product manufacturers in April 2011.

The display control platform will enable e-paper product manufacturers to speed up their time to market by allowing them to efficiently develop products with fast display refresh times and the ability to display images as sharp and clear as any produced by a laser printer. Notably, the platform will facilitate the development of products for business and education applications, which typically require higher image quality and faster displays.

Epson is the world’s no.1* supplier of controller ICs for e-paper displays, partnering with E Ink Holdings Inc. of Hsinchu, Taiwan, the world’s number 1 supplier of e-paper.

The display controller platform employs a newly developed e-paper display driving scheme that is unlike those used in current e-book readers. The new driving scheme capitalizes on high-speed image processing technology originally developed for Epson’s photo-quality printers to enable e-paper displays with resolutions of 300 dpi and higher to be refreshed at high speed, which is ideal for higher education, professional office and general business environments.

E-paper devices outfitted with the display controller platform and a high-resolution e-paper display will render intricate content, such as “kanji” characters, mathematical formulas and engineering drawings, as well as illustrations, photographs and other images that require smooth gradations, much more clearly than current e-paper displays. They will also be able to flip through the pages of an e-book much faster than existing e-readers. When combined with sensors, these devices will provide powerful handwriting recognition, a critical function for business applications. The sharp improvement in readability and usability are expected to fuel the popularity of e-paper products in Japan, China, and other regions where Chinese characters are used, as well as in business and education applications where huge amounts of data have to be processed.

E Ink Announces Next Generation Display Platform [July 1, 2010]

E Ink® Corporation, the leading developer and marketer of electronic paper display technology, today announced the Q2 release of its next generation display technology, Pearl. With Pearl, E Ink expands the capabilities of reflective displays, bringing electronic paper performance to the next level. With the whitest reflective displays in the industry, and a contrast ratio now approximately 50 percent greater than today’s products, text on Pearl “pops” from the page, enabling a reading experience most similar to reading text on printed paper.

The E Ink Pearl design builds on the current generation of Vizplex designs, which is used in millions of eReader devices today. Due to a unique and proven two pigment system that is extremely stable, the current E Ink products in the market today have demonstrated long life and high reliability, enabling a whole new class of consumer products.

Images and text become crisp on the screen as the contrast between the background and item of interest is increased. E Ink Pearl raises the bar for displays used in digital reading. This allows for eReaders to go from a contrast ratio typical of newspapers, to a higher contrast ratio typical of paperback books. The crisp text and detailed graphics also continue to remain pleasant to view when E Ink products are enjoyed outside. In addition, with 16 gray level depth, E Ink Pearl offers the sharpest rendering of images and allows product developers to display images with smooth tones and rich detail.

E Ink Holdings EPD prospects are good

See also:
Hydis
E Ink Holdings (8069.TWO) Initiate at Buy: Dual Growth Engines to Propel Earnings [comprehensive  32 pages evaluation by Citi Investment Research & Analysis, a
division of Citigroup Global Markets Inc., Aug 4, 2011] HIGHLY RECOMMENDED READ and NOT ONLY FROM PURE SHARES AND FINANACIALS POINT OF VIEW

Updates:
EIH posts sharp revenue declines in December [Jan 9, 2012]

E Ink Holdings (EIH) has announced consolidated revenues of NT$1.59 billion (US$52.57 million) for December, 2011, a sharp decline of 55% sequentially and 57% on year. For all of 2011, revenues totaled NT$38.43 billion [US$1.27B], increasing 53% from a year earlier, according to a company filing with the Taiwan Stock Exchange.

Affected by seasonal factors, EIH is expected to see its revenue continue to drop by a double-digit rate in the first quarter of 2012, the Chinese-language Commercial Times quoted industry watchers as indicating.

EIH looks to reach its shipment goal for 2011 [Dec 23, 2011]

Despite a decline in revenues in November, E Ink Holdings (EIH) will still be able to reach its goal of shipping 25-30 million EPD (electrophoretic display) products in 2011 with a gross margin of 30%, according to the company.

EIH posted revenues of NT$3.57 billion (US$117.88 million) for November, up 9% on year but sown 33% on month.

While shipments of FFS (fringe field switching) panels have started generating revenues for the company, high-margin EPD products still account for the majority of EIH’s total sales, allowing the company to maintain a gross margin of over 30%, indicated industry sources.

E-book reader sales are tripling every year [Aug 17, 2011]

Display Search,  a market research firm that is putting on the onference, estimates that e-book display emand could hit around 27 million units this year. That’s about three times the number sold in 2010. It shows that e-book reader sales are holding on to a slice of the portable market, despite
challenges from Apple’s iPad tablet computer.

This technology has already merged and it is in the mass market,” [chief marketing officer Sriram] Peruvemba said.

The competition between e-book readers and Apple’s tablet is a familiar one. It’s like using a specific-purpose device, or using something like a Swiss Army knife. So far, the e-book reader has survived because it has done a better job of providing an electronic reading experience to consumers.

Due to the popularity of the Kindle, e-book reader sales have tripled every year since 2006. That’s a lot of progress for a new kind of display, dubbed an ePaper display, that debuted with the sale of about 100,000 units in 2006. Last year, E Ink Holdings generated $650 million in sales, and this year it expects to surpass $1 billion in revenue, Peruvemba … said.

In its history, E Ink raised $150 million and it will exceed $1 billion in revenue. By comparison, makers of organic light emitting displays have spent perhaps $30 billion and have yet to make a return on that investment. That’s the nature of the display business. E Ink estimates it is the most profitable company in displays. It helps to have a novel idea.

A 6″ E Ink Pearl panel running on the Freescale i.MX50 EVK, showing the quick refresh rate possible with such a setup:

E Ink Holdings hikes 2011 EPD shipments to 25-30 million units [July 29, 2011]
E INK HOLDINGS AND CPT COOPERATE TO EXPAND EREADER AND TABLET MARKETS [July 19, 2011]

Chunghwa Picture Tubes, Ltd. (TAIEX: 2475; “CPT”) and E Ink Holdings Inc. (TAIEX: 8069; “E Ink”) jointly announced today that each of their board of directors had passed a resolution, enabling E Ink to make an investment into CPT with a view to strengthen their collaboration in technology and in production capacity. Through this investment and cooperation, both companies expect to further expand electronic paper and FFS (Fringe Field Switching) panel business. The strategic alliance will further solidify their existing leadership position in eReader, tablets and other mobile devices markets.

The investment will be a total of NT$1.5 billion [US$ 52M] in the form of unsecured convertible bonds issued through private placement in Taiwan. The conversion price will be at NT$3.25 per share. This issue, expected to be completed by the end of July this year, is for a period of 3 years.

This investment enables the expansion of panel production capacity and exchange of related technological information between the two companies. This investment is also aimed at improving the utilization of CPT’s production lines and enabling them to focus on higher-end value-added products.

“This cooperation will strengthen E Ink’s capacity to meet the demand of the fast-growing eReader market while CPT can better utilize their 6th-gen fab,” says E Ink’s Chairman Scott Liu. “More importantly this strategic alliance will expand the relevant markets for both companies”.

The co-operation is expected to result in an integrated supply chain. CPT will also manufacture FFS LCD displays, thereby expanding Hydis’ FFS manufacturing capacity. FFS technology based LCD are the market share leaders in displays for tablets and other mobile devices, just as E Ink’s dual pigment ePaper technology is the market share leader for eReader displays. E Ink’s investment will secure a steady supply of display panels for both its EPD and FFS business.

Hanvon first to adopt E Ink-developed color e-paper display [June 15, 2011] (emphasis is mine)

Hanvon Technology, the largest China-based vendor of e-book readers, is the first client adopting a color e-paper display developed by Taiwan-based E Ink Holdings (EIH) and will launch 9.68-inch color e-book readers in the China market in July, according to EIH chairman Scott Liu.

Booming sales of tablet PCs have not impacted global demand for e-book readers, with both market segments growing fast, Liu said, adding global shipments of e-paper display products in 2011 will double or even triple those of 2010.

The average production cost of e-paper displays will drop by 15-20% every year in the near future, approximately offsetting annual decrease of 15-20% in average selling price (ASP) of e-book readers, Liu noted.

Touch e-book readers tend to become a trend, with touchscreens mainly based on infrared and electromagnetic technologies.

End of Updates

EIH sees EPS more than double on year in 1Q11 [April 28, 2011] (emphasis is mine)

Electrophoretic display (EPD) maker E Ink Holdings (EIH) has reported net profits of NT$1.67 billion (US$57.71 million) on revenues of NT$10.09 billion for the first quarter of 2011. The earnings translated into an EPS of NT$1.56 for the quarter, which were more than double the NT$0.70 a year earlier but down from NT$1.80 recorded in the previous quarter.

Shipments of EPD products will stay flat in the second quarter due to conservative buying from the LCD segment, and therefore second-quarter revenues will be down slightly from the levels recorded in the first, according to company chairman Scott Lin.

Sales of EPD products contributed 60-70% to EIH’s total revenues in the first quarter and LCD products made up the remaining 30%, the company noted.

With demand for e-book readers expected to continue growing, the global market for EPD products is likely to expand 2-3 fold on year in 2011, EIH estimated.

Amazon’s recent move to cut the price of Kindle e-book readers from US$139 to US$114 in the US market will help drive up EIH’s shipments of e-paper, EIH asserted.

Global sales of EPD products increased 300% in 2010 after the launch of iPad, and so the launch of iPad 2 will have a limited impact on the e-paper industry, EIH commented.

See also the latest update:  E Ink and Epson achieve world-leading ePaper resolution [May 23, 2011]

Digitimes Insight: 2011 global e-book reader shipments to reach 27 million units [April 28, 2011]

Demand for e-book readers remained strong in first-quarter 2011, with global shipments soaring 236% on year to 4.8 million units. Digitimes Research believes global e-book reader shipments will reach 27 million units in 2011.

Among the brand-name vendors, Amazon will continue to be the market leader with an 60% share of global shipments in 2011. Barnes & Noble may hold on to second place, but its gap with third-place Sony will narrow.

North America will remain the biggest market for e-book readers, accounting for 72% of global shipments, but growth in the area is slowing down. E-book reader vendors are now aggresively expanding their presence in the Europe market, which is registering higher-than-average growths.

Monotone e-book readers will remain the mainstream in the next three years, during which no breakthrough in developing color devices can be expected. Global e-book reader shipments will reach 63 million units by 2014.

Source: Digitimes Research, April 2011

E Ink posts strong revenue gains in 1Q11 [April 8, 2011]

Electrophoretic display (EPD) maker E Ink Holdings (EIH) has posted consolidated revenues of NT$3.36 billion (US$115.94 million) for March, up 18.3% sequentially and 79.6% on year.

For the first quarter of 2011, revenues reached NT$10.09 billion, increasing 101.2% from a year earlier. Both the monthly and quarterly figures were the company’s highest records.

Strong marketing for the Kindle e-book readers by Amazon in Europe helped boost EIH’s shipments of EPD products in March, according to a Chinese-language Commercial Times report.

E Ink to add investment in China subsidiary [March 31]

Electrophoretic display (EPD) maker E Ink Holdings (EIH) has decided to add investment of US$8.0 million in its China-based subsidiary, Transcend Optronics (Yangzhou), which makes tablet PC-use LCD modules (LCMs).

EIH also has plans to take out a 5-year syndicated bank loan of NT$5 billion (US$170 million) for its own, and another US$100 million for its four subsidiaries, E Ink Corporation, Tech Smart Logistics, Transcend Optronics (Yangzhou) and Rich Optronics (Yangzhou).

EIH’s board also decided to buy back 11 million shares of its stock, equivalent to a 1.02% stake, at NT$35-55 per share from March 31-May 30, with the stock to be transferred to employees.

EIH enters EPD-based signage segment [March 16, 2011]

Electrophoretic display (EPD) maker E Ink Holdings (EIH) has ventured into advertising signage in the US, Korea, Taiwan and other markets, leveraging its Ink-In-Motion technology, according to the company.

The EPD signage business will be developed by its Surf business unit, said the company, noting that the business unit has teamed up with Neolux to promote the new business in Korea, and has also cooperated Sinopac bank to launch signage boards in Taiwan.

Supply of e-paper products remains smooth, says EIH [March 15, 2011] (emphasis is mine)

Electrophoretic display (EPD) maker E Ink Holdings (EIH) has stated that its production and shipments of EPD products have remained steady as only a small portion of components is coming Japan.

EIH purchases TFT backboards used in EPD production from Taiwan-based Chimei Innolux (CMI) and Chunghwa Picture Tubes (CPT), explained the company, noting that shipments of FFS panels from its Korea subsidiary Hydis have not been disrupted.

The company expects its March revenues to bounce back to its historical high of NT$3.88 billion (US$131.66 million) recorded in January after the revenues dropped to NT$2.84 billion in February.

E Ink to triple EPD capacity in 2011 [Feb 16, 2011] (emphasis is mine)

Amid increasing demand for e-paper, as well as FFS panels for tablet PCs and smartphones, electrophoretic display (EPD) maker E Ink Holdings (EIH) plans to expand its EPD capacity by 2-3 times in 2011, and will also expand its FFS panel capacity, as well as its component suppliers and OEM proportion, according to company president YS Fu.

Market sources expect EIH’s revenues for 2010 to reach NT$25.18 billion (US$856.47 million), on a net profit of NT$4.03 billion for the year. With expanding market demand and capacity, EIH’s revenues may double to NT$40-50 billion in 2011, the sources added.

In terms of EPDs, Fu indicated that the e-book reader market will continue to increase as research firm data showed that 40% of current iPad owners also own an e-book reader, and 23% of the iPad users showed willingness to purchase an e-book reader in the next year. The data also indicated that e-book readers and tablet PCs are individual products with no conflict in the market, Fu added, saying that the paper like characteristics of EPD is the major reason the e-book reader market will continue to grow.

Fu noted that e-book readers currently still focus on the commercial market and it will take time to develop the education market. With increasing content and dropping prices, the global e-book reader market is expected to reach 10 million units in 2010 and increase to 20-30 million units in 2011, of which the US market will generate the largest demand, while Europe will rapidly increase.

The tablet PC market is gaining attention, and the global market is expected to exceed 50 million units in 2011. Along with surging demand from the smartphone market, EIH’s shipments for FFS panels are expected to increase significantly, and the company plans to expand its capacity as well as looking for new OEM partners in China, in addition to its existing OEM partners Chimei Innolux (CMI) and Chunghwa Picture Tubes (CPT)

Changing purchasing attitudes for consumer computing are leading to a new ICT paradigm

Moving from 2010  into 2011 there is a fundamental shift towards the new ICT paradigm of cloud computing.  We have device manufacturers’ forecasts showing that for the first time the cloud client devices, indeed the smartphones alone, will be shipped in a number exceeding the number of personal computers (see Part I. of the below article). Consumer research published recently has also shown that for the first time the attitude of the customers turned to mobile devices from the destops in the US (see Part II. below). A comprehensive research study just  published is providing an even more general  picture by covering all possible consumer devices and all the largest geographies (see Part III. below).  Its conclusion is even more radical:

“The research findings raise the question as to whether, in the long run, desktop and laptop PCs in the home will be increasingly replaced by a group of newer technology alternatives such as tablet computers, netbooks, smartphones and e-book readers. ,” said Kumu Puri, senior executive with Accenture’s Electronics & High-Tech Practice. “If strength is measured by unit sales, the computer will remain the strong consumer technology giant for many years. Our research found that 93 percent of survey respondents own a computer—a higher proportion than any of the 19 technologies included in the survey. But if measured by growth rate, the PC market–at least for consumers–has reached a level of saturation and will continue to see diminished growth rates. There’s increasing potential for an end in sight for the relevance of the personal computer in the home as we know it today.”

Worth to read along with this: Gartner: media tablets are the new segment next to mobile PCs and desktops, as well as web- and app-capable mobile phones [April 16, 2011]

Part I.  Cloud client devices are surpassing personal computers in 2011

Information and Communication Technologies (ICT) are fast changing from a computer-centered era of the past 60+ years into a new one based on an ICT cloud where the resources shared by everybody are behind the so called cloud covering smaller or bigger data centers, different hosting centers, or even servers in your closet connected to the Internet. All fueled by 3.5G/3.9G, SoC & reflectivity. See the links on the right sidebar:

Consequently our clients are fast changing as well. You no longer need a fully equipped PC or notebook to serve your personal computing needs. As small device as the contemporary smartphone is sufficient to feel yourself empowered by the ICT cloud. We even had media tablets in 2010, like the pioneering Apple iPad, which are serving your cloud content consumption needs. And then all those classic devices, the PC, the notebook, the netbook etc., that you were accustomed to in the recent pre-cloud era, have just started to be transformed into something else to fit cloud authoring and consumption as well. Dell Inspiron Duo and Toshiba Libretto are good examples of that from 2010.

Now look at the client device numbers to get a feeling of the upcoming fundamental changes:
It’s Official: 2010 the Biggest Year in Xbox History [Jan 13, 2011] (emphasis is mine)

December Xbox 360 console sales remained strong, with 1.9 million units sold, our biggest month ever in the history of Xbox 360.

Last week at the 2011 Consumer Electronics Show in Las Vegas, Microsoft ended the year with 50 million Xbox 360 consoles sold worldwide since launch [unveiled on May 12, 2005], 30 million active Xbox LIVE members and 8 million Kinect sensors sold in just the first 60 days on the market.

One on One: Ballmer says Xbox, Kinect are key products [Jan 17, 2011] (emphasis is mine)

Q: You sold 8 million Kinects over the holidays, more than you expected. What differentiates it from other gaming consoles on the market?

A: Xbox isn’t a gaming console. Xbox is a family entertainment center. It’s a place to socialize. It’s a place to watch TV. We have Hulu coming. It’s the only system where you are the controller. Your voice, your gestures, your body.

E-Ink Holding’s forecast for e-readers: 10 million in 2010 — 20-25 million in 2011
Amazon Kindle devices shipped: 2.4  million in 2009,  8 million in  2010 (1.6 million in December 2010 alone, nearing rival iPad shipments in that month)
Global e-book readers by Digitimes Research (in millions):

2010

2011

2012

2013

11.4

18.21

24.31

29.03

– Gartner forecast for media tablets (in thousands):

2010

2011

2012

2013

19,490

54,781

103,425

154,150

– Digitimes Research representing the forecasts of the device manufacturers (in millions):

Year

Smartphones

Tablet PCs

Notebooks

2011

440 total (281 in 2010) 131 Android 123 Symbian 74 iPhone

44 iPad (15 in 2010) 20-30 non-iPad ;
March’11:
35-40 iPad,
20-25 non-iPad
(60 in total)

227 Top 9 ;
March’11:
Q1 sales are lower than the forecasts

2013

800

100

300

And here is a graph of the above smartphone trends to make things even more visible:

Smartphones [to be] manufactured in 2010 and 2011

Update regarding the changing TV market:
Global LCD TV Market to Grow 31% in 2010, Slowing to 13% in 2011 [DisplaySearch press release, Jan 3, 2011]

According to the latest DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report, total TV shipments in 2010 will reach more than 247 million units, a staggering 17% increase from 2009 and the best growth seen since the start of the flat panel TV transition.

LCD continues to dominate TV shipments worldwide, accounting for at least half of all TV shipments in all regions except Asia Pacific. … LCD TV shipments will rise from 190 million in 2010 to 215 million in 2011, although an increase in the rate of ASP erosion will lead to the first ever revenue decline in the LCD TV category. Japan has been a spotlight market for LCD TV growth in 2010, with LCD TV shipments forecast at 22.6 million units, an increase of 80% from 2009 due to the Eco-Points stimulus program. That program will end in 2011, so shipments are expected to fall sharply. European shipments have been fairly robust in 2010, but growth will fall from double- to single-digit rates over the next few years. Also a first in 2011, emerging regions will overtake the developed regions (Japan, North America, and Western Europe) in total LCD TV unit volume as the growth focus shifts to countries with lower flat panel TV penetration.

Figure 1: Worldwide TV Market by Technology

Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report

Connected TVs Forecast to Account for 21% of Global TV Shipments in 2010 [DisplaySearch press release, Dec 30, 2010]

While the consumer electronics industry prepares its wares for the CES in Las Vegas, the foundations of a quiet revolution in TV viewing continue to be built, with 21% of all TVs shipped in 2010  [52 million] forecast to have internet connectivity. According to the DisplaySearch Q4’10 Quarterly TV Design and Features Report, the category is forecast to grow to over 122 million in 2014.Growth of connected TVs was fueled by the Japanese market in 2010 with strong market growth driven by the Eco Points system, and very high penetration of connected TVs, driven by domestic brands’ strategies and by high levels of broadband access. Emerging markets will play a key role in the future growth of this segment, with Eastern Europe forecast to grow from 2.5 million connected TVs shipped in 2010 to over 10 million in 2014. DisplaySearch findings also suggest that 12% of flat panel TVs sold in China in 2010 will have internet capability.

Figure 1: Connected TV Shipment Forecast

Source: DisplaySearch Quarterly TV Design and Features Report

“The looming risk now is what happens if every connected TV gets used,” said Paul Gray, Director of European TV Research. “With Netflix accounting for 20% of peak internet traffic in the US, it’s reasonable to ask if the infrastructure can cope. Set makers need to understand that broadband access does not scale endlessly like broadcast reception.”

It is expected that the connected TV market will diverge, with basic sets carrying enhanced broadcast services such as Hbb.TV and YouView, while the Smart TV segment will enjoy configurable applications, sophisticated search and navigation engines, and advanced user interfaces.

While there is no accepted definition for Smart TV, most have a few key features:

  • Capable of upgrades and changes to functionality by the consumer, typically by loading applications
  • Able to receive content from the open internet, not just within a “walled garden” defined by a portal
  • Possesses an advanced user interface or content discovery engine, to permit rapid discovery and selection of content to watch (but not via a browser and typed search terms as in PCs)
  • Able to communicate with other networked devices in the home via open standards (e.g. DLNA)

Smart TVs are not limited to a specific operating system, and Linux (MeeGo) and Android (Google TV) platforms will be joined by others. Google is working with Sony and Logitech for the launch of Google TV, but expect many more entrants in 2011.

“Current shipment levels combined with consumer feedback suggests that Google TV is not yet the Smart TV of people’s dreams,” Gray added. “While adding internet capabilities into the TV is powerful, it needs to be as effortless as channel surfing. However, Google TV has given a good lead into what works.”

3D TV Forecast to Reach 3.2 Million Global Shipments in 2010 and 91 Million in 2014 [DisplaySearch press release, Jan 4, 2011]

The availability of 3D content will remain the greatest determinant of the value of 3D TVs to consumers – and as a result its achievable premium in TV sets. 3D TVs were launched with much fanfare at IFA 2009, but a year ago at CES, the first real products reached the market. Since then, shipments have made steady, although slightly disappointing, progress. Global shipments in 2010 were expected to total 3.2 million worldwide, according to the DisplaySearch Quarterly TV Design and Features Report.“TV manufacturers really got ahead of themselves in 2010, and they forgot that a TV is a tool to watch content,” said Paul Gray, Director of TV Electronics Research at DisplaySearch. “People will only buy a 3D TV if there is enough content to watch, and in 2010, there simply was not enough 3D content available. As a result, only 4% of TVs 40” and larger had 3D capabilities.”

Despite this, competitive pressures in the industry are rapidly making 3D a compulsory feature. DisplaySearch forecasts that nearly18 million 3D sets will be shipped in 2011, rising to over 91 million in 2014.

“TV set makers are strongly committed to 3D, and they expect their strong lead to encourage content creators to follow,” Gray added. “Weakness in the North American TV market was largely to blame for slow 3D shipments, although our research shows that only 40 3D Blu-ray disc titles were available across all genres at the end of 2010.”

Figure 1:  Forecast 3D TV Unit Shipments (000’s) by Region

Source: DisplaySearch Q4’10 Quarterly TV Design and Features Report

The DisplaySearch Quarterly TV Design and Features Report also examines systems with 3D passive glasses, which launched in China in December 2010 and are expected to be featured at CES. These are being offered as an alternative to the existing shutter glasses types, which have significant drawbacks, including high costs, weight, the need for re-charging, and limited interoperability.

“What is disturbing, though, is the prospect of a format war,” said Gray. “It would be very damaging and consumers would opt to wait if they sense obsolescence, especially when they are already cautious about spending.”

Part II. Mobile PCs to gain over desktops in US

US Consumers More than Twice as Likely to Buy Portable Computers as Desktops in the Next Six Months [Dec 28, 2010]. A survey conducted in August 2010 by ABI Research revealed that (emphasis is mine):

… while desktops are the most common type of computer in consumers` homes, consumers are more than twice as likely (35%) to buy laptops (notebook PCs), netbooks, or media tablets than desktops in the next six months.

… the survey shows changing attitudes across all classes of computing devices.

Price remains the most important criterion for laptops because most new laptops purchased at retail will perform most functions that a typical user wants so price is seen as critical.

But for desktops, which are often priced lower (per spec) than laptops, respondents picked processor speed, memory, and storage capacity above price. Consumers perceive these computers as offering processing power and plenty of storage, perhaps acting as the central hub for a digital library.

Primary research director Janet Wise added, “In netbooks, much media attention has been devoted to the processors because this often has an impact on users’ experience. So the majority of consumers cite processor speed as a netbook`s most important feature. . As well as a definite shift to laptops, there is greater overlap between netbook and laptop segments.”

Cost figures even further down the list of important criteria for media tablets, outranked by processor speed, screen resolution, memory, screen size, storage and operating system.

ABI Research’s “Consumer Technology Barometer: Home Computing (Q3 2010)” is a primary research-based tracking study that provides insight into the US consumers’ attitudes, awareness, usage patterns, purchase intentions and purchasing criteria for desktop computers, laptops, tablets, and netbooks.

Part III. Newer consumer technologies are gaining over personal computers and basic mobile phones

The report
Finding Growth:  The Emergence of a New Consumer Computing Paradigm [Jan 3, 2011]
The 2011 Accenture Consumer Electronics Products and Services Usage Report (emphasis is mine):

For four consecutive years Accenture’s Electronics & High Tech industry practice has conducted research to identify and track preferences for consumer technologies and services.  The research is intended to help consumer technology executives better understand the purchase and use of consumer technologies among key generations and to gain deeper insights into global differences.

For the 2011 research Accenture conducted a quantitative online consumer study comprising 8,002 interviews across eight countries: U.S., Japan, Germany, France, Brazil, Russia, India and China.

The research, fielded in October and November, 2010, sought to cover a demographically representative sample across all the geographies. New to this year’s research is Accenture’s 2010 Consumer Technology Power Rankings, which ranks the year’s most pervasive consumer technologies and their projected rate of growth.  The rankings bring particular insights into consumer’s intentions relative to the newest and fastest growing technologies.  One of the fascinating rankings reveals that while the growth rate of personal computers is expected to decline, the growth rate of tablet PCs is expected to increase by 160 percent.

Read the Full Report:  Finding Growth:  Emergence of a New Consumer Technology Paradigm [dowwloadable free of charge]

To illustrate the outstanding value of this 44-page free report here is the table of contents and the list of figures in a combined form:

Accenture_GlobalConsumerTech_2011

The press release
Consumers’ Purchases of Computers and Mobile Phones Will Decline While Purchases of Newer Consumer Technologies Will Soar, New Accenture Survey Finds [Jan 4, 2011]. (Emphasis is mine):

A new Accenture (NYSE: ACN) survey predicts that consumer purchase rates for personal computers and mobile phones (excluding smartphones) will decline by 39 percent and 56 percent this year compared with last year, respectively. By contrast, buying rates of 3DTVs (three-dimensional TVs) are expected to rise 500 percent; tablet computers 160 percent; ebook readers 133 percent; and smartphones 26 percent.

The annual survey focused on usage and spending on 19 different consumer electronics technologies among more than 8,000 consumers in eight countries in both emerging markets and developed economies: Brazil, China, India, Russia, France, Germany, Japan and the United States.  Survey respondents in emerging countries represent key urban markets rather than the population as a whole.

The survey found that only 17 percent of survey respondents plan to buy a desktop or laptop computer in 2011– a 39 percent drop from 2010.  Tracking with this trend, the survey revealed that 75 percent of U.S. survey respondents emailed each week from their PCs in 2010, down from 80 percent the year before. The research also showed that respondents are using multiple devices such as tablet PCs for activities that used to be done on traditional PCs.  For example, on at least a weekly basis, 40 percent of the respondents email from a tablet PC. In addition to checking email, respondents are using tablet PCs for browsing the web, watching videos and reading books, newspapers and magazines.

The research findings raise the question as to whether, in the long run, desktop and laptop PCs in the home will be increasingly replaced by a group of newer technology alternatives such as tablet computers, netbooks, smartphones and e-book readers,” said Kumu Puri, senior executive with Accenture’s Electronics & High-Tech Practice. “If strength is measured by unit sales, the computer will remain the strong consumer technology giant for many years. Our research found that 93 percent of survey respondents own a computer—a higher proportion than any of the 19 technologies included in the survey. But if measured by growth rate, the PC market–at least for consumers–has reached a level of saturation and will continue to see diminished growth rates. There’s increasing potential for an end in sight for the relevance of the personal computer in the home as we know it today.”

The research also found that ownership of basic mobile phones dropped from 79 percent in 2009 to 65 percent in 2010. In the same period, ownership of smartphones quadrupled from eight percent to 32 percent. In the survey, mobile phones were described as having basic voice capability but not the enhanced features available on smartphones, such as surfing the Internet.

3D TVs

Unlike purchases of PCs and mobile phones, purchase rates of 3D TVs are expected to grow this year at the fastest rate–500 percent—of all 19 technologies included in the survey.  As con­sumer electronics companies consider ways to increase demand for 3D TVs, price emerged as the biggest lever for driving greater interest in this new technology product.  According to the survey, 57 percent of respondents said they would be more inclined to buy a 3D TV if the price were within their budget.  Finding this price point was more significant among respondents under 24 years old (64 percent) than respondents who were older (50 percent).  Other factors respondents said would make them more inclined to buy a 3D TV included having greater availability of 3D content and not having to wear 3D glasses.

China

Among respondents in all eight countries surveyed, Chinese consumers were among the most enthusiastic purchasers and users of the latest consumer technologies. While two percent to three percent of respond­ents in most countries own a 3D TV, twice that many Chinese respondents say they own one. Sixty-nine percent of the nation’s respondents want or plan to own a 3D TV, compared with only one-fourth of U.S. consumers and one-fifth of Japanese consumers.

Chinese respondents are big users of smartphones, the survey revealed.  More than half (53 percent) of Chinese respondents currently own a smartphone versus one-third of U.S. respondents.  Furthermore, smartphones are predicted to be the most purchased device in China next year, with 38 percent of those surveyed planning to buy one.

For a copy of the complete set of survey findings, please visit www.accenture.com/ConsumerTech2011.

Methodology

The survey, conducted in October and November of 2010, sought to cover a demographically representative sample across all geographies. The annual research began as a U.S. study in 2008 and grew to a global study in 2010. For the 2011 report Accenture conducted a quantitative online consumer study consisting of surveys of 8,002 consumers in eight countries: Brazil, China, France, Germany, India, Japan, Russia and the United States. In Brazil, China, India and Russia the sample is representative of urban and semi-urban populations. Survey respondents were asked about the following 19 technologies: computers, mobile phones, digital photo cameras, DVD players, regular TV, high definition TV, portable music players, game consoles, VCRs, smartphones, GPS, digital video cameras, portable gaming devices, digital video recorders, netbooks, BluRay players, tablet computers, ebook readers, and 3D TVs. To calculate the change in annual purchasing rates, Accenture first subtracted the percentage who purchased in 2010 from the percent who intend to buy in 2011. That total was divided by the percentage who purchased in 2010.

Hanvon – E-Ink strategic e-reader alliance for price/volume leadership supplementing Hanvon’s premium strategy mostly based on an alliance with Microsoft and Intel

Following the strategic alliance between Marvell, Pixel Qi and OLPC on extremely low-cost consumer devices specially built for the cloud there are other cloud related alliances aimed at mass produced clients with sun readability. One of them is the Hanvon – E-Ink alliance which is the most visible and product-wise the most developed one. Such a strategy is also quite well supplementing Hanvon’s premium strategy which is mostly based on the Microsoft platform. Its cooperation on the new convertible classmate PC design with Intel is also going sharply against the Marvell, Pixel Qi and OLPC effort. Hanvon’s approach is also well aligned with component technology makers (such as Epson Seiko) tightly cooperating with E-Ink to sharply increase the quality and refresh rate of electrophoretic display (EPD) technology in 2011. See the latest update:  E Ink and Epson achieve world-leading ePaper resolution [May 23, 2011]

Worth to read along with this: Gartner: media tablets are the new segment next to mobile PCs and desktops, as well as web- and app-capable mobile phones [April 16, 2011]

Regarding E Ink Holdings’ market position see the Undermining E-Ink and single-purpose E-readers [Aug 23, 2010 – Jan 10, 2011] report. What follows here is mostly summarizing Hanvon’s (Hanwang’s) position and future plans/opportunities.

Hanvon turns to e-book reader solutions combining hardware and software [Dec 28]:

As China-based e-book reader maker Hanvon Technology has recently achieved sales over one million units, the company plans to expand its business model from only selling hardware to providing solutions that combine hardware and software, according to an executive of Hanvon.

Hanvon is optimistic about the sales of e-book readers in 2011 and believes the company will have better shipment growth than the market average. However, the company declined to give a forecast.

Sources from upstream component makers also pointed out that despite consumer purchases of e-book readers in China are in fact increasing, 40% of the e-book reader sales in China are still contributed by government or enterprises, as they are giving the devices away as gifts. Since the contribution from these procurement orders are difficult to estimate, therefore Hanvon was unable to give a forecast for its performance.

As for tablet PCs, since Hanvon currently still cannot find an advantage in the market, the company will maintain its focus on e-book readers.

The e-book reader market: Q&A with E Ink chairman Scott Liu and Hanvon chairman Liu Yingjian (Part I) [Dec 20]

E Ink Holdings (EIH) – formerly Prime View International (PVI) – is the global leader of the electrophoretic display (EPD) market, while Hanvon is the leading vendor of e-book readers in China. … The E Ink chairman believes the e-book market will have high growth for the next 10 years, while his Hanvon counterpart thinks there should be more China e-book reader brands. …

Q: Can you talk about the current development and cooperation between EIH and Hanvon.

image

Scott Liu: EIH has improved the whiteness, contrast ratio and color performance of the new color EPD. Hanvon is handling the overall product design, and they will focus on special markets such as educational institutions, private companies and government offices for the color e-book reader.

Liu Yingjian: EIH and Hanvon have been working together for many years. I would like to pay my respect to EIH, which decided to explore the potential of e-paper, including the acquisition of E Ink in order to have a tight control of the supply chain, when most people in the market were skeptical about such a sector.

Our expectations for e-book readers are firstly demand from paperless offices and then the educational market. Paperless demand is huge, as vendors do not have to worry about content, and it fits the current popular trend of low-carbon life-style. In the educational market, bookbags are too heavy for students, and there will be huge demand.

Q: Will Hanvon and EIH have further cooperation in the educational market in the future?

Liu Yingjian: We have had several meetings regarding the educational market, and we’ve concluded that there are several lines that we cannot trespass.

Hence we have several proposals for promotions in the educational market, First, we will focus on the regions with better economic development as consumers in these regions have the means to purchase e-book readers. Second, we will focus on non-textbook reading materials as wealthy families may purchase the products for their children. Third, we will run trials at junior high schools, universities or some other grades. I believe the educational market will be substantial in 10 years.

Regional trials have been a success, with Shanghai being the most active region. Shanghai is the richest area in China with the highest GDP, and the municipal government has made a five-year plan to popularize the use of e-book readers for educational purposes, and a lot of preparation work needs to be done.

Q: Is there a concrete plan regarding cooperation between EIH and Hanvon for the educational market?

Liu Yingjian: The color e-book reader using EIH’s EPD will be tried out by a class of 500 students in Shanghai in the semester starting in September 2011. But trial use of e-book readers in classroom has already started in Yangzhou. We are now able to meet the two basic requirements for the educational market: color display and handwriting input.

The e-book reader market: Q&A with E Ink chairman Scott Liu and Hanvon chairman Liu Yingjian (Part II) [Dec 21]

Q: There are companies like Foxconn in Taiwan that have introduced e-book readers for students using TFT LCD panels or Mirasol displays from Qualcomm. What’s EIH’s opinion about the competitiveness of other technologies? What is Hanvon’s evaluation of other technologies?

Scott Liu: In fact, other technologies are not mature yet, while EIH has already introduced its color EPD, which is ready for mass production. But as far as I know, makers using other technologies usually will introduce products when the technologies are still at the lab-development phase, and it will be impossible for them to reach mass production in just a few months.

Q: What does EIH think about Qualcomm’s investment in Taiwan in the future, and the fact that Qualcomm will soon start mass production?

Scott Liu: Based on my understanding of Qualcomm’s technology, there are some difficulties for mass production. Even if Qualcomm starts mass production, it will still not able to compete with EPD due to high cost, especially with the high investment amount for setting up a new 4.5G plant, and the depreciation cost could kill a newly developed business.

On the contrary, EIH is mass producing its EPDs on fully depreciated production lines. It has recently added a 5G line and possibly will add a 6G line in the future. EIH has absolute advantage in terms of production capacity. I think there may be a market for Qualcomm’s display products, but judging from its volume production cost, Qualcomm will probably focus on high-end applications.

Liu Yingjian: It is a challenge to produce reflective display products, but it have been proven successful in black and white displays. However, color displays based on reflective technology remain a big challenge for production. But a lot of people commented that the performance of our color EPD displays exhibited (at FPD International) was of high standard.

The products we have launched are better than colored newspapers, but are still worse than magazines and TVs. The color performance of color e-paper is not as rich as TFT-LCD, but what’s more important is that color e-paper does not have side effects on our eyes.

Q: Any other expectations for color e-book readers?

Scott Liu: The basic application for color e-paper is still the e-book reader, and we don’t think that we should sacrifice the quality of black-and-white while doing color. The present color EPD is the first version, which means it is a product that meets the basic EIH standard, and the company will continue to improve the product.

The present color EPD uses color filters. We are making maximum use of the high-reflectivity characteristic of color filters, but this is only the short-term solution. For the long-term solution, we still hope to develop a particle-based electrophoresis technology to dislay colors without color filters. The development will take a longer time, and I expect some achievements in the next few years.

….

image
Source: Digitimes Research, December 2010

Part I. The e-reader market

E-paper maker announces income spike [Aug 11]

Sales of global e-readers are expected to double to 20 million units next year as retail price has fallen to less than US$200 plus contract service

Global sales of 20-25 million e-book readers projected for 2011, says E Ink chairman [Oct 28]

Global e-book reader sales in 2010 are expected to reach 10 million units at least, and the forecast for 2011 is upward adjusted from 18 million units originally, to 20-25 million units, according to chairman Scott Liu for Taiwan-based E Ink Holdings.

e-Reader Market Will Reach 54M Units in 2015 by Displaybank’s e-Reader Industry Trend and Market Forecacast [Nov 16]

Tapping educational e-book reader market needs 2-3 years, says E Ink chairman [Aug 18]

Liu indicated that the Shanghai government aims to replace printed textbooks with e-books in five years, while the Korea government also plans to do the same by 2014.

EIH currently is the supplier of e-book readers in a trial program for adopting e-books at school in Jiangsu, China, Liu added.

Although some countries are stepping up efforts promoting e-reading in schools, it may take years before e-books can really start replacing printed textbooks, as the process involves so many different sectors ranging from content, hardware, platform development to government policies, market observers said.

Global e-book reader shipments to be 2-3 times higher in 2H10, says E Ink chairman [Aug 11]

Price-cut competition for e-book readers among global vendors including Amazon, Barnes & Noble, Sony and Hanvon is expected to stimulate demand in the second half of 2010, with total shipments expected to be 2-3 times those in the first half, according to Scott Liu, chairman of Taiwan-based EPD (electrophoretic display) maker E Ink Holding.

Liu indicated that with the prices for e-book readers dropping significantly, players who only produce e-reading devices with no content support are coming under threats of being forced out of the market by the first-tier players such as Amazon and Barnes & Noble who will continue to dominate the market.

E Ink added that clients are now able to run pricing campaigns because their EPD orders have already reached the agreed amounts, allowing them to have discounted prices, Liu said, adding that his company is happy to offer the discounts to help stimulate growth of the e-reading market.

Amazon’s latest 6-inch Kindle without 3G connection only costs US$139, reaching the pricing sweet spot, and it is expected to generate significant growth for the vendor, he said.

Liu said that vendors will soon be able to provide sub-US$100 e-book readers judging from the market growth, and E Ink will help clients further lower the production costs.

Global e-book reader shipments fall short of forecast in 2Q10, says Digitimes Research [July 28]

A total of 1.35 million e-book readers were shipped to the global market in the second quarter of 2010, 33.2% fewer than the originally projected 2.02 million units, chiefly because shipments of new models were delayed to the third quarter, according to Digitimes Research.

Two other factors also prevented shipments from reaching the target. Telecom carrier China Mobile Communications’ subsidized sales of e-book readers were weaker-than-expected in the China market, and volume shipments of SiPix’s e-paper solutions were delayed.

Digitimes Insight: China e-book reader market smaller than expected in 2010 [July 14]

Digitimes Research has downward adjusted its 2010 projected total e-book reader shipments in the China market from 1.5 million units originally to 900,000-1 million units, as China Mobile Communications’ subsidized sales of its e-reading device have so far been much below expectations.

China Mobile Communications originally planned to procure one million e-book readers for subsidized sales in the China market in 2010, but the company actually only purchased 30,000-40,000 units in the first half of 2010, Digitimes Research noted.

Worldwide e-book reader shipments to reach 28 million by 2013, says Digitimes Research [March 24]

Global e-book reader shipments will increase from 700,000 units in 2008 to 28 million units in 2013, representing a CAGR (compound annual growth rate) of 386%, according to a recently published report from Digitimes Research.

The special report on e-book readers also indicated that the total market value for e-book reader shipments would surpass US$3 billion in 2013, up from only US$244 million in 2008.

China, where the government is promoting e-reading as one of its major policies, is expected to become the second-largest single market for e-book readers in 2010.

Demise of the printed word? [Sept 6]

The desire to read books digitally on Apple iPads, Amazon Kindles or devices made in China such as Founder or Hanvon, is perhaps greater in China, where gadgets are adored, than any other market except the United States.

Many of the world’s publishers believe what happens in China could alter the axis of the global publishing industry and condemn what we now know as the paper book to history.

The move to digital transforms the business model of publishing and who gets what slice of the cake.

Publishers fear they could become marginalized or cut out of the process altogether as the new operators in the market – those providing the platforms – want to become content providers themselves and sign their own deals with authors.

One concern publishers have in China is piracy. Already on many street corners, forged copies of many titles of paper books are sold for a fraction of their normal retail price.

What scares publishers is that ripping off digital books is potentially easier and they don’t have to be sold on street stalls but could be sold in any part of the world in an instant.

A high-tech leap may put China front and center [Sept 6]
Lack of modern bookstores may make e-reading a public preference

John Makinson, chairman and chief executive of Penguin, a major international publisher, believes China could lead the world in the way people buy books.

“One of the key features of the Chinese market is that the physical book retailing infrastructure is not quite as well developed as in other markets,” he said. “There is an opportunity for digital publishing because the book retailing market is not as efficient as in some other markets. There are few book shops and there are problems in getting early delivery of books,” he said.

“To some extent, it could sort of leapfrog traditional publishing here, just as mobile telephony in some markets has leapfrogged fixed line phone networks,” he said. “You have a relatively conservative publishing and retail culture here while at the same time you have a very large community of book lovers engaged in online activity.”

He said according to industry figures e-books now make up around 10 percent of the total market in the United States and that portion was growing at 300 percent a year. “We have no idea when it might start flattening out. I think it is heading for at least 20 to 30 per cent of the overall market,” he said.

More people are reading on screens, not on paper [May 7]

The value of the digital publishing industry surpassed that of the traditional publishing industry last year for the first time in China, according to a blue book on the cultural industry released on Thursday.

The scale of the digital publishing industry hit an unprecedented high of 75 billion yuan ($11 billion) last year, up by 40 percent year on year, the blue book said.

“Online books, cell phone books and digital books have become popular among Chinese readers,” Zhang Xiaoming, deputy director of the Cultural Research Center under the Chinese Academy of Social Sciences, said at a press conference.

The country’s cultural industry totaled about 800 billion yuan in 2009, according to an annual report on the industry’s development released by Social Sciences Academic Press on Thursday.

The report says most of China’s publishing houses have started producing of digital books.

About 75 percent of newspapers have launched online papers and 55 percent of them are providing SMS (short message service) news, the report says.

About 2.8 percent of Chinese adults have stopped reading anything on paper and have become loyal readers of digitally published products, the report said.

The number of cell phone users in China reached 780 million at the end of March, of which 155 million are mobile readers, according to figures from China’s Ministry of Industry and Information Technology.

China Mobile, the world’s biggest cell phone carrier in terms of subscribers, runs e-book stores and provides wireless access to online publications, such as e-books, comics and magazines.

The subscription fee for its online e-book store is up to five yuan per month, 40 percent of which will be shared with copyright owners, according to China Mobile.

“In recent years, the scale of the traditional publishing industry has remained at around 50 to 60 billion yuan a year, and it relies heavily on textbook publishing,” Gao Shusheng, an official with the publicity department of the Communist Party of China Central Committee, said in an earlier interview.

“Many publishing houses are facing a crisis and digital publishing might help them break the ice,” he said.

Yan Xiaohong, deputy director of General Administration of Press and Publication, also said mobile reading has shown strong vitality and huge market potential in China.

“I spent 15 yuan on mobile reading last year, and I’m planning to buy an electric book this month,” said Yang Jie, a 27-year-old Beijinger. Reading an electric book on the bus is “fashionable,” and three to five yuan for reading an electric book online is affordable, she said.

China Mobile platform puts digital publications at fingertips [May 6]

China Mobile on Wednesday launched an online platform that enables its subscribers to read and download digital publications through cell phones and e-book readers, as part of its effort to profit from the country’s emerging mobile reading market.

The world’s biggest cellphone carrier in terms of subscribers kicked off an e-book store similar to Apple’s iBook store, which gives users wireless access to a series of online publications such as e-books, comics and magazines.

“Reading habits have fundamentally changed,” said Gao Nianshu, general manager of China Mobile’s data department. He said the company hopes the new platform will attract over 200 million users in the near future.

Gao said China Mobile’s new e-book platform, which currently covers about 40 percent of the best selling books in the country, has attracted over 15 million users during four months of testing in eight areas.

But … although about 45 percent of Chinese mobile Internet users read books at least once a day by mobile phone, few of them are willing to pay for online content.

It was reported earlier this week that China Mobile plans to team up with Foxconn Electronics of Taiwan province to produce its own e-book readers.

Part II. New technologies for 2011

Color Comes to E Ink Screens [Nov 7]

However, the new color E Ink display, while an important technological breakthrough, is not as sharp and colorful as LCD. Unlike an LCD screen, the colors are muted, as if one were looking at a faded color photograph. In addition, E Ink cannot handle full-motion video. At best, it can show simple animations.

These are reasons Amazon, Sony and the other major e-reader makers are not yet embracing it. Amazon says it will offer color E Ink when it is ready; the company sees color as useful in cookbooks and children’s books, and it offers these books in color through its Kindle application for LCD devices. Sony is also taking a wait-and-see approach.

How E Ink’s Triton Color Displays Work, In E-Readers and Beyond [Nov 9]

E Ink developed the Triton screen in conjunction with a group of partners, including Epson, Texas Instruments, Marvell, and the semiconductor companies Maxim and Freescale, all of whom worked on the electronic components of the [previous black and white only] Pearl screen. In particular, Epson played a key role, providing the color filters’ controller chip.

Underneath, it’s still the same white, black and grayscale electrophoretic pigments; it’s only when filtered through the RGB overlay that the image appears in color. To reach for an historical analogy, it’s not totally dissimilar from film’s Technicolor process, which shot in black-and-white film strips through color filters, then reverse-processed.

Because the underlying technology is identical, Triton’s contrast, energy usage, viewing angle are all essentially the same as the Pearl. The image update or refresh rate for monochrome is the same (240 ms), but color animation can take up to about one full second.

Unlike a LCD display, though, pictures on the Triton don’t need to update the entire screen: a moving figure in the foreground might be refreshed while the background remains identical — just like traditional cel animation.

Epson and E Ink Announce State-of-the-Art Color EPD Controller [May 18]

Seiko Epson Corporation … and E Ink Corporation … announced a new jointly developed display controller IC. The S1D13524 is a high-performance EPD controller with a built-in color processor for E Ink’s VizplexTM-enabled electronic color paper displays.

Yingjian Liu, chairman of Hanvon Technology Co., Ltd, a leading eReader provider said, “Epson and E Ink’s color EPD controller is a revolutionary innovation in the eReader industry. Thanks to this breakthrough technology announcement, eReader lovers will now be able to enjoy reading colorful eNewspapers and eTextbooks. This new innovation will help expand the contents for eReaders, thereby helping to preserve the environment and changing the way in which people obtain information.” Hanvon is planning to launch its own colorful eReader at the end of the year.

The S1D13524 is the ideal choice for E Ink color EPD designs and design upgrades. Samples of the Epson S1D13524 will be available in June. Sample price is $24. Production quantities will be available in Dec 2010.

Epson to Provide Display Controller Platform that Sharply Improves e-Paper Product Performance [Oct 27]
– Platform to enable laser-quality images and high-speed refreshes

Seiko Epson Corporation (“Epson”, TSE: 6724) today announced that it has developed a new display controller platform for electronic reading devices and other electronic paper products that provides laser-sharp image quality and rapid refreshes. The company will begin shipping the platform to e-paper-based product manufacturers in April 2011.

The display control platform will enable e-paper product manufacturers to speed up their time to market by allowing them to efficiently develop products with fast display refresh times and the ability to display images as sharp and clear as any produced by a laser printer. Notably, the platform will facilitate the development of products for business and education applications, which typically require higher image quality and faster displays.

Epson is the world’s no.1* supplier of controller ICs for e-paper displays, partnering with E Ink Holdings Inc. of Hsinchu, Taiwan, the world’s number 1 supplier of e-paper.

The display controller platform employs a newly developed e-paper display driving scheme that is unlike those used in current e-book readers. The new driving scheme capitalizes on high-speed image processing technology originally developed for Epson’s photo-quality printers to enable e-paper displays with resolutions of 300 dpi and higher to be refreshed at high speed, which is ideal for higher education, professional office and general business environments.

E-paper devices outfitted with the display controller platform and a high-resolution e-paper display will render intricate content, such as “kanji” characters, mathematical formulas and engineering drawings, as well as illustrations, photographs and other images that require smooth gradations, much more clearly than current e-paper displays. They will also be able to flip through the pages of an e-book much faster than existing e-readers. When combined with sensors, these devices will provide powerful handwriting recognition, a critical function for business applications. The sharp improvement in readability and usability are expected to fuel the popularity of e-paper products in Japan, China, and other regions where Chinese characters are used, as well as in business and education applications where huge amounts of data have to be processed.

E Ink Announces Next Generation Display Platform [July 1]

E Ink® Corporation, the leading developer and marketer of electronic paper display technology, today announced the Q2 release of its next generation display technology, Pearl. With Pearl, E Ink expands the capabilities of reflective displays, bringing electronic paper performance to the next level. With the whitest reflective displays in the industry, and a contrast ratio now approximately 50 percent greater than today’s products, text on Pearl “pops” from the page, enabling a reading experience most similar to reading text on printed paper.

The E Ink Pearl design builds on the current generation of Vizplex designs, which is used in millions of eReader devices today. Due to a unique and proven two pigment system that is extremely stable, the current E Ink products in the market today have demonstrated long life and high reliability, enabling a whole new class of consumer products.

Images and text become crisp on the screen as the contrast between the background and item of interest is increased. E Ink Pearl raises the bar for displays used in digital reading. This allows for eReaders to go from a contrast ratio typical of newspapers, to a higher contrast ratio typical of paperback books. The crisp text and detailed graphics also continue to remain pleasant to view when E Ink products are enjoyed outside. In addition, with 16 gray level depth, E Ink Pearl offers the sharpest rendering of images and allows product developers to display images with smooth tones and rich detail.

Part III. The Chinese market

E Ink to set up subsidiary in China to develop e-book hardware [Dec 16]

Small- to medium-size TFT-LCD panel and electrophoretic display (EPD) maker E Ink Holdings will invest US$6.61 million to set up a subsidiary in China to design and develop hardware for e-book readers for the local education market, according to the company.

… the company will not mass produce e-book readers. This investment in China is to provide an incentive to the textbook market to commence its transition to e-paper

China market: Hanvon to lower e-book reader prices by average of CNY500 a year, says report [Dec 7]

Hanvon Technology, the largest China-based vendor of e-book readers, has reached an initial economy-scale of over one million users in the China market and will keep reducing prices by an average of CNY500 (US$75) each year until it reaches production cost levels, according to a report by China-based Beijing News. … Hanvon will rely on sales of online content for profitability, the paper quoted Hanvon chairman Liu Ying-jian as saying. Hanvon will even offer free e-book readers, Liu indicated.

Hanvon has so far adopted EPD (electrophoretic display) panels supplied by Taiwan-based E Ink Holdings, and will cooperate with additional suppliers including Qualcomm MEMS Technologies and Fujitsu

Hanwang to maintain over 70% of China e-book reader market share in 2010 [Nov 24]

Hanwang Technology’s e-book reader shipments are expected to exceed one million units in 2010, an increase of 150% from about 400,000 units in 2009, and the vendor is expected to maintain an over 70% share of the e-book reader market in China for the year.

Hanwang is optimistic about the education market and expects significant growth in the future, noting that there are over 100 million elementary school students. Hanwang noted that flexible substrates will help to boost demand in the education market because they are more robust than glass substrates.

China market: Hanvon lowers e-book readers by 200-300 yuan on average [Nov 16]:

Hanvon Technology, currently the largest vendor of e-book readers in the China market, has lowered its retail prices by 200-300 yuan (US$30-45) on average, with the lowest price reaching 950 yuan, according to report by China-based Beijing Morning Post. The price war for e-book readers in the China market has kicked off and there are expected to be rounds of price-cut competition, the source cited China-based consulting company Analysys International as indicating.

In addition to Hanvon, fellow vendor MReader has cut the retail price for its S600 e-book reader to 999 yuan and another vendor Gorld has cut the price for its 500T to about 1,000 yuan.

Hanvon color e-book reader to hit the market in February 2011 [Nov 11]

Hanvon will start selling its new 9.7-inch color e-book reader featuring E Ink Holding’s latest color e-paper, Triton, in February 2011 with a selling price of 3,500 yuan (US$527.59) and is accepting pre-orders now.

Hanvon chairman Liu Ying-jian noted that thanks to E Ink’s cooperation, Hanvon was able to launch the world’s first color e-book reader with better-than-expected color performance. Hanvon will launch a Wi-Fi version with a selling price of 3,500 yuan, and latter a 3G version at a price of 200-300 yuan more.

In addition to competing with iPad, the 9.7-inch color e-book reader is also eyeing the commercial market as the product allows users to read and modify PowerPoint files, reducing the usage of actual paper and is easy to carry around, Liu added.

E Ink Announces Color ePaper [Nov 10]

“Color ePaper will enable richer content in eBooks, as well as enabling a broader array of other reading devices, for content such as magazines, newspapers, and educational materials,” according to Paul Semenza, Senior Vice President, DisplaySearch. “We foresee market demand for ePaper displays in these applications reaching $5 billion by 2016.”

For image-rich information applications showing charts, graphs, maps, photos, comics and advertising, color displays made with Triton Imaging Film enable ultra-low power and high mobility devices with a paper-like experience. In addition to 16 levels of grayscale, Triton is capable of displaying thousands of colors. And just like E Ink’s grayscale ePaper products, Triton’s crisp text and detailed color graphics are fully viewable in direct sunlight.

INTERVIEW: Aiming for No. 1 in e-reader sector [June 2]

Taipei Times: Hanvon Technology Co (漢王科技) enjoys a strong presence in the Chinese e-reader market and you aim to become the world’s top brand. How do you plan to do that and what is your timeline?

Liu Yingjian (劉迎建): We are currently the world’s No. 2 e-reader brand [after Amazon], and we will become No. 1 next year, or in 2012 at the latest. China has the biggest e-reader market. With our huge scale in shipments, we have advantages in lower costs and product functionality with our proprietary Mandarin-character recognition software.

Our goal was to ship 500,000 e-readers in China last year, but we sold only 266,000 units, as our upstream suppliers weren’t able to supply the volumes we requested. In the first quarter, we shipped 180,000 e-readers, and the total volume for the year will definitely surpass 1 million.

TT: The iPad is now taking the world by storm and Acer Inc (宏碁) last week announced that it would join hands with China’s Founder Group (北大方正集團) to move into China’s PC and e-reader market. How do you view the competition?

Liu: I regard [Apple co-founder] Steve Jobs as a hero and Apple itself is an outstanding company. Tablet PCs have been in the market for so long, but just didn’t take off. The launch of the iPad revived consumers’ interest. Apple’s business model, applications, stylish gadgets and the enjoyment these devices bring to consumers are amazing.

But this doesn’t mean that Apple products will also receive overwhelming response in China. The cultural essence is the part Western firms fail to offer. Hanvon has created computerized Mandarin-character handwriting recognition solutions, which allow the elderly and kids to enjoy technology by just scribbling on the panels.

[Liu developed the world’s first computerized Mandarin-character handwriting recognition technology in 1985, then founded Hanvon in 1998 and the company became the first Chinese IT firm to license technology to Microsoft Corp the same year.]

The market in China is huge and there won’t be only one player. We have over 40 e-reader brands and the competition helps us stay competitive. What Acer lacks in digital content is complemented by Founder’s resources.

TT: The market is now split into two segments: e-readers and tablet devices. Some say tablets will cannibalize the e-reader segment. What is your take on this, especially since Hanvon just debuted its first tablet — the TouchPad — late last month?

Liu: These two products share a similarity: They are both tablet devices, but use different panels. The major difference is that an e-reader is more for stationary use, such as flipping through newspapers and magazines, and uses less battery power. Tablets consume more power, but have color screens with more PC-like features. In the future, e-paper displays will be in color, while TFT panels used in tablets will consume less battery power. Both could merge into a single device over the next three years.

TT: How would you define your relationship with Taiwanese manufacturers?

Liu: We realized that when it comes product design, Taiwanese manufacturers are the cream of the crop. Hanvon isn’t strong in manufacturing and if we want to churn out products that have world-class quality, then we need to work with world-class companies. I started to pay aggressive visits to Taiwanese manufacturers in the second half of last year, looking for suitable partners. There are a slew of sleek products that we will introduce later this year and they are designed by Taiwanese firms. Also, we are currently talking to Book11.com for e-content and plan to bring in our e-reader and TouchPad to Taiwan in the second half.

Hanvon and Taiwan Partners Make Joint Efforts to Establish Global Distribution Network and an Overseas Marketing Platform is Built in Taiwan [Oct 16]

China Hanvon Technology, the world’s second-largest e-reader manufacturers as well as the world’s leading technology supplier of handwriting recognition, optical character recognition and biometrics identification sets up an overseas marketing platform in Taiwan today to expand overseas markets. Hanvon also announces that all its four major product lines Ebook readers (including the latest six-inch touch-screen Ebook N620 with handwriting recognition and WiFi launched simultaneously in mainland China), Tablet PCs, Graphic Tablets and Face Recognitions Products will be available in Taiwan. Hanvon Technology will also cooperate with the digital publishers in Taiwan on the establishment a cross-strait publishing cooperation platform to support the distribution of Taiwan’s Traditional Chinese publication in mainland China and further expand the market of Chinese publication. Attaching importance to Taiwan market, Hanvon Technology today invites dozens of partners in Taiwan such as technology companies, distributors and digital publishers to attend the news conference. Hanvon Technology hopes the establishment of overseas marketing platform in Taiwan is an opportunity to Chinese digital publishers across the strait to collaborate on spreading Chinese culture and starting a new era of Chinese reading!

Hanvon to launch Taiwan subsidiary [Sept 8]

… it will have a workforce of 70 to 80 carrying out research and development, as well as sales, said Chen Shaoqiang (陳少強), president of Hanvon’s resources management division.

The commencement of local operations will also include the debut of its online bookstore, which will allow owners of Hanvon e-readers to download books onto their devices

To meet shipment goals, Hanvon has outsourced production to Hon Hai Precision Industry Co (鴻海精密), Pegatron Corp (和碩), Inventec Corp (英業達) and Clevo Co (藍天電腦).

Part IV. Hanvon’s Microsoft and Intel cooperation

[FPD 2010] Hanvon’s Triton Powered Color e-Reader “WISEreader” hands-on [Nov 12]

Available in Pre-order in China, Hanvon’s latest e-Reader is according to the company the world first Color e-book reader. Name “WISEreader” this new e-Reader comes with a 9.68” Screen from E INK Triton technology, display 4096 colors, comes with Hanvon Digital Touch screen technology, runs on Windows CE 6.0 a Freescale CPU, has 2GB of RAM and support MicroSD Cards up to 32GB.

Other spec includes a 2350mAh Li-Ion Battery, Wi-Fi B/G as well as several WAN Options including TD, EVDO and WCDMA.

Finally the WISEreader support TXT Files as well as HTML, HTXT, PDF, CEB, DOC, XLS, PPT, EPUB, HEB, HEC, JPG, BMP, TIF, GIF, MP3, WAV and WMA.

We had some quality time with this little marvel and honestly the screen is quite good and the overall reader was responsive. With a nice 9.68 screen capable to rotate on landscape mode, the WISEreader is a pretty descent device. Capable to support some basic little games, it make us which to be in China just right now to grab one.

http://www.hanvon.com/en/products/ebook/index.html

6 inches

5 inches

8 inches

WinCE:· File Formats:
– Text: TXT, HTXT, HTML, PDF, EPUB, DOC, XLS
– Image: JPG, TIF, BMP, PNG, GIF
– DRM: Adobe content management 4· Digital Audio Formats: WAV, WMA, MP3
WinCE 5.0:· Supported Digital Audio Standards: WAV, MP3· Reader:
– TEXT: TXT, HTXT, HTML, PDF, EPUB, CHM, Mobi/FB2/(not available yet)
– Image: JPG, TIF, BMP, PNG, GIF

· Office: Microsoft® Word, EXCEL, PPT (not available yet)

Linux:

· File Formats:
– Text: TXT, HTXT, HTML, PDF, EPUB
– Image: JPG, TIF, BMP, PNG, GIF,CHM
– DRM: Adobe content management 4

· Digital Audio Formats: WMA, MP3

Hanvon Ebook Readers [March]

… if you want handwriting recongnition incorporated into a reading device Hanvon has to be first choice.  This is a key part of their work for over two decades, and something at which they do excel. …

YouTube video:

Hanvon’s latest e-book reader N618 is powered by Windows Embedded CE (WinCE), supporting WiFi connectivity and the stand-by time is as long as up to 15 days. Here the stylus based user interface is well demonstrated. Please note the company’s leadership handwriting recognition technology together with note taking all provided on top of WinCE. The company had 829 employees [see at 3:45] at that time and one third of them were working in R&D.

Hanvon WiSEreader N618 at Microsoft booth on COMPUTEX Taipei 2010 [June 6]

Microsoft invites Hanvon to take participate in Microsoft booth in COMPUTEX Taipei (#L108). On 1st of June, Microsoft Corporate Vice President, OEM, Mr. Steven Guggenheimer introduces Hanvon to Microsoft media that Hanvon is a very important partner of Microsoft Window Embedded [because of Windows CE, see above], and that Hanvon comes from Beijing, which is a very magnificent media exposure for Hanvon brand.

Hanvon Invites Taiwan Peers to Jointly Enter Global E-book Reader Market [June 2]

Hanvon today unveiled an array of new products at the Computex Taipei 2010, including Touchpad B10 (tablet PC), WISEreader N618 (e-book reader), and Art Master Ⅲ(graphics tablet).

  • TouchPad B10
    Hanvon, Microsoft, and Intel jointly launched TouchPad B10 for business people. Also called the “iPad Killer” by the market, TouchPad has a trendy look and various practical features. With a weight around 990g and thickness of only 18mm, the stylish and light-weighted Touchpad is easy to carry. In addition, TouchPad supports VGA resolution of 1024×600 (16:9) and is equipped with a 2GB DDR2 memory and 250GB hard drive and therefore it makes video and audio files easy to read and write. With Windows7 pre-installed operating system, 2 USB ports, audio in/out, mini HDMI, TouchPad is a perfect trendy and handy product for consumers to use.
  • WISEreader N618
    WISEreader N618 is Hanvon’s first ebook reader equipped with built-in WiFi, which allows users to read ebooks via wireless web. It is a business type e-Book reader, equipped with a 6-inch E-Ink large screen and document editing/management software which supports multi-format files. Using Hanvon’s latest handwriting recognition technology and electromagnetic plate technology, WISEreader N618 is a more convenient tool compared to traditional notebooks for users as they can enjoy the dual touch screen features through gesture and handwriting recognition. WISEreader N618 is therefore a great companion for business and travel.

Hanvon B10 Win7 tablet goes on sale, gets video unboxing [Aug 25]

Hanvon Touchpad B10 tablet computer at CES China [July 12]

… new Touchpad B10 [linking to Hanvon’s product page] tablet computer. The 9.96 x 6.61 x 0.70 inch, 1.98 pound device is powered by a 1.3GHz ULV 743 Celeron processor and GMA X4500 display chip from Intel on a GS45 chipset with 2GB DDR2 memory and a 250GB hard disk drive.

Intel Shares Vision for the Future [April 13]

Also, Perlmutter disclosed that Intel is working with PC manufacturers Tongfang* and Hanvon* to introduce the new convertible classmate PC design that combines aesthetics with ruggedness, full PC functionality with enhanced e-reading capabilities and improved performance with energy efficiency. The flexible design of the new convertible classmate PC works and moves the way students do. The tablet touch screen form factor also adds additional functionality for students. Development of these new features was based on extensive ethnographic research with students and teachers.

Rugged Convertible Classmate PC Design Moves the Way Kids Do [April 26]

Intel Corporation today unveiled the most flexible and durable Intel-powered convertible classmate PC reference design yet.

PRESS KIT – The Intel-powered classmate PC: Photos

image

The new convertible classmate PC design converts instantly from a clamshell to a tablet mode with a touch screen, featuring a built-in camera that will swivel for 180 degrees while retaining its kids-friendly design.  Features of the platform are designed for more mobility, flexibly and collaboration in students’ learning.  The convertible design will coexist with the Intel-powered clamshell classmate PC for varying education needs in the world.

Pegatron lands orders for tablet PCs from China-based Hanvon [12 Nov]:

Hanvon has extended its own-brand business operation from e-book readers to tablet PCs and has launched a few business-use models including Touchpad B10 and B20 in the China market, the sources indicated.

Hanvon’s executives earlier came to Taiwan to seek ODM partners for its tablet PCs, with First International Computer, Clevo, Quanta Computer and Wistron regarded as candidates, the sources pointed out. Hanvon originally selected Clevo, but Clevo gave up the opportunity because Hanvon asked for too low prices, the sources indicated. Finally, Pegatron won by quoting the lowest, the sources noted.

China market: Hanvon to launch TouchPad B10 tablet PC in January [Dec 17]

China-based Hanvon Technology will begin to market its first Windows 7-based tablet PC, the TouchPad B10, in the China market in January 2011. Hanvon is currently outsourcing production of the TouchPad 10, which is powered by an Intel N455 processor, to Taiwan-based First International Computer (FIC).

FIC began shipping the TouchPad B10 in December and volume shipments will be maintained at 2,000-4,000 units a month initially. However, total monthly shipments are likely to reach 10,000-15,000 units when Hanvon launches Android-based products in the second quarter of 2011, according to industry sources.

More information:

Undermining E-Ink and single-purpose E-readers [Aug 23 – Nov 10]: a comprehensive report about the massive FUD generated by competitive forces a few months back. Has been successfully beaten back.

This Ink Is for Reading [July 1]: all you need to know about E-Ink Holdings (that times called Prime View International)

somewhat older information of the similar kind:

By the Book [Jan 8]

Taiwan firm spreads out e-paper magic [Jan 2]

Prime View and E-Book Readers: A New Page in Reading History [July 21, 2009]