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A year of healthy progress along Microsoft strategic ambitions

Microsoft Stock Price for the last 5 years — July 22, 2016:Microsoft Stock Price for the last 5 years -- 22 July, 2016 My earlier posts related specifically to this 3 years overall transition history:
– Microsoft partners empowered with ‘cloud first’, high-value and next-gen experiences for big data, enterprise social, and mobility on wide variety of Windows devices and Windows Server + Windows Azure + Visual Studio as the platform as of July 10, 2013
– Microsoft reorg for delivering/supporting high-value experiences/activities as of July 11, 2013
– An ARM-focussed Microsoft spin-off could be the only solution to save Microsoft in the crucial next 3-years period as of August 24, 2013
– Opinion Leaders and Lead Opinions: Reflections on Steven Sinofsky’s “Era of Continuous Productivity” vision as of September 1, 2013
– The question mark over Wintel’s future will hang in the air for two more years as of September 15, 2013
– Microsoft could be acquired in years to come by Amazon? The joke of the day, or a certain possibility (among other ones)? as of September 16, 2013
– Sinofsky’s ‘continuous productivity’ idea to be realised first in Box Notes as of September 21, 2013
MS FY15 NEW STRATEGIC SETUPMicrosoft is transitioning to a world with more usage and more software driven value add (rather than the old device driven world) in mobility and the cloud, the latter also helping to grow the server business well above its peers as of April 25, 2014
– Satya Nadella on “Digital Work and Life Experiences” supported by “Cloud OS” and “Device OS and Hardware” platforms–all from Microsoft as of July 23, 2014
– Steve Ballmer on leaving Microsoft, relationship with Bill Gates: “We’ve dusted-up many times”, on His Biggest Regret: “doing hardware earlier [for being] more effective in phone business” AND on Amazon: “They Make No Money.” as October 25, 2014
– The Empire Reboots — Can C.E.O. Satya Nadella Save Microsoft? | Vanity Fair, Oct 27, 2014

WPC Day 1: The Digital Transformation Opportunity from Microsoft Partner Network UK Blog as of July 11, 2016:

“Empower every person and every
organisation on the planet to achieve more”
The Microsoft Mission

At the core of today’s opening Worldwide Partner Conference keynote was ‘Digital Transformation’ aka the desire of CEO’s to use technology to change business outcomes – whether it be how they:

  • Engage their customers,
  • Empower employees to make better decisions,
  • Optimise their operations,
  • Build up the predictive power within their organisations so that every operation is intelligent,
  • Transform their products and services.

Digital Transformation = An Unprecedented Partner Opportunity

Every customer of every size business (startup to Enterprise) is not only looking to use digital technology, but to build digital technology for their own.


Businesses are looking to drive greater efficiency – automating processes and enhancing productivity, particularly in those areas where there are operating expenses. This poses an unprecedented opportunity for you no matter what partner type you are.

Digital Transformation Opportunity by Microsoft and Partners -- July 11, 2016Microsoft Ambitions to Drive Digital Transformation

Microsoft has three core ambitions which play a fundamental part in digitally transforming businesses:

  • Re-inventing Productivity and Business process
  • Building the Intelligent Cloud
  • Create more Personal Computing

These will be covered in more detail over the next two days keynotes, however, Satya provided some great examples of what these 3 ambitions entail.

1) Re-inventing Productivity and Business Process

This is all about removing the barriers between productivity tools and business applications. Satya focused on two key areas:

  • ‘Conversations as a Platform’: Using human language understanding personal assistants and Bots (conversational interfaces) which augment our connection with technologies. (Watch the demo 48 minutes into Day 1 Keynote)

2) Building out the intelligent Cloud

To showcase how intelligent cloud is helping transformation, Satya invited General Electric CEO, Jeff Immelt, on stage to discuss how he has digitally transformed the GE business.

Considering GE is over 140 years old, it’s a company that has embraced transformation and digital transformation. You can read more about their story and find out about Microsoft’s new partnership with GE to bring Predix to Azure, accelerating digital transformation for industrial customers.

Satya then went on to talk about ‘The next phase of building the Intelligent cloud’ with ‘Cognitive services’.  We’re seeing the beginnings of a new platform for cognitive services. Microsoft has taken decades of research from Microsoft Research encapsulating speech, computer vision, natural language text understanding, and made these available as API’s. These API’s are being used to infuse perception into apps – the ability for Apps/Bots to understand speech and see i.e. computer vision. These cognitive capabilities are capable of transforming business by bringing productivity gains. A great example of this is how Macdonalds are creating efficiency in their Drive Thru’s with speech/order recognition (Watch the demo 1 hour 10 minutes into the Day 1 keynote).

3) Create More Personal Computing

Create more personal computing was the third and final ambition covered. Satya discussed Windows 10 – an OS system spanning multiple devices from Raspberry PI to Hololens and bringing centralised infrastructure benefits and cost savings to business.

It was on the topic of Hololens, he discussed how personal computing is shaped by category creation moments. Moments where input and output change. ‘Mixed Reality’ is that moment. With Hololens its created an interface changing moment – Mixing real with virtual, enabling us to be anywhere and everywhere – fully untethered and mobile.

What followed was a great demo showcasing how Japan Airlines are using Microsoft HoloLens to change how they train flight crews and mechanics (Watch the demo 1 hour 17 minutes into the Day 1 keynote)

Mixed reality offers huge opportunities for partners with so many applications across so many sectors.

Expect more details on Digital Transformation and Microsoft’s three ambitions in WPC Day 2 and 3 keynotes.

News From WPC2016 Day 1

The three ambitions announced a year ago and the proof-points of healthy progress along them in FY16:

  1. Office 365, Dynamics 365, AppSource, and LinkedIn as all being part of one overarching strategy in Productivity and Business Process:
    – core part of an overarching strategy
    – digital transformation both for us and our partnerships with customers
  2. Significant differentiation vs. Amazon AWS in Intelligent Cloud:
    – enterprise cloud leadership
    – every customer is also an ISV
    – hyperscale-plus-hybrid approach with annuity focus enabling cloud lead conversation with customers
    – meeting cloud needs of customers where they are
  3. Windows strategy to achieve progress in More Personal Computing:
    – deliver more value and innovation, particularly for enterprise customers
    – grow new monetization through services across our unified Windows platform
    – innovate in new device categories in partnership with our OEMs

The Q1FY16 progress was presented in my Microsoft is ready to become a dominant force in cloud computing with superior cloud offerings, a Windows ecosystem under complete renewal, first signs of Surface-Lumia-Xbox successes on the market, and strong interest in technology partnerships by other industry leaders as of October 24, 2015.

Reinvent Productivity and Business Processes“, “Build the Intelligent Cloud” and “Create More Personal Computing” were the original 3 “interlocking ambitions” the Microsoft CEO talked about at Microsoft Iginite held on May 4-8, 2015 in Chicago. The proof-points of FY16 progress are shown along that list, and explained in detail by remarks from Microsoft (MSFT) Satya Nadella on Q4 2016 Results – Earnings Call Transcript as of July 18, 2016.

For more information see also:  Q4 2015 Earning Call Transcript, the 2015 Annual Report or—even better—my earlier posts indicated here under each ambition. For a deeper strategic intent underlying these ambilitions see my earlier post Julia Liuson: “Microsoft must transform from a company that throws a box with software into the market … into a company that offers pure services” published on These ambitions also became reporting segments in FY16. See Earnings Release FY16 Q1 as of October 22, 2015. The major corporate groups were also organised along these line: ASG = Application & Services Group for “Reinvent productivity and business processes” ambition, C&E = Cloud & Enterprise for “Build the intelligent cloud platform” ambition, and OSG= Operating Systems Group for “Create more personal computing” ambition.

Note that the overall strategic approach was developed 2 years ago and it was described in my post Satya Nadella on “Digital Work and Life Experiences” supported by “Cloud OS” and “Device OS and Hardware” platforms–all from Microsoft of July 23, 2014:


Here are the remarks from Microsoft (MSFT) Satya Nadella on Q4 2016 Results – Earnings Call Transcript as of July 18, 2016. for details

1. Office 365, Dynamics 365, AppSource, and LinkedIn as all being part of one overarching strategy in Productivity and Business Process:

For initial and additional details available earlier see my earlier posts:
– The first “post-Ballmer” offering launched: with Power BI for Office 365 everyone can analyze, visualize and share data in the cloud as of February 10, 2014
– OneNote is available now on every platform (+free!!) and supported by cloud services API for application and device builders as of March 18, 2014
– An upcoming new era: personalised, pro-active search and discovery experiences for Office 365 (Oslo) as of April 2, 2014
– Microsoft Azure: Marketable machine learning components capability for “a new data science economy”, and real-time analytics for Azure HDInsight service as of October 22, 2014

In fact, this last quarter, some of the most strategic announcements were all around our application platform. At our partner conference, there was a significant amount of excitement with the tools that we announced like PowerApps and Power BI, Azure functions and Flow. These are tools that our developers and system integrators and solution partners will use in order to be able to customize applications around Azure. And so to me that’s another huge advantage and a competitive differentiation for us.

1.1 Core part of an overarching strategy

The move to the cloud for our customers and for us is not just about a new way of delivering the same value just as a SaaS service. It’s really the transformation from having applications that are silos to becoming more services in the cloud where you can reason about the activity and the data underneath these services to benefit the customers who are using these services. So that’s what this notion of a graph [by Microsoft Graph] represents.

So when somebody moves to Office 365, their graph [by Microsoft Graph], their people, their relationships with other people inside the organization, their work artifacts all move to the cloud. You can connect them with all the business process data that’s in Dynamics 365, but not just in Dynamics 365 but all the applications in AppSource because business process will always be a much more fragmented market as opposed to just one market share leader by industry, by vertical, by country. And so that’s our strategy there.

And now the professional cloud or the professional network helps usage across all of that professional usage. Whether it’s in Office 365 or whether you’re a salesperson using any application related to sales, you want your professional network there. Of course, it’s relevant in recruiting, it’s relevant in training, it’s relevant in marketing. So that’s really our strategy with LinkedIn as the professional network meeting the professional cloud. And these are all part of one overarching strategy, and ultimately it’s about adding value to customers.

1.2 Digital transformation both for us and our partnerships with customers

This past year was a pivotal one in both our transformation and in our partnerships with customers who are also driving their own digital transformation. Our progress is best captured in the results of our three ambitions, starting with Productivity and Business Process. In a world of infinite information but finite attention and time, we aim to change the nature of work with digital technology. In pursuit of this ambition, we continue to add value to our products, grow usage, and increase our addressable market. Along these lines, let me start with Office 365 and then move to Dynamics 365.

In the last quarter, we advanced our collaboration tools. We launched Microsoft Planner, which helps teams manage operations, as well as Skype Meetings, which is aimed at helping small businesses collaborate. In June, we further strengthened our security value proposition with the release of Advanced Security Management.

Lastly, we continue to add intelligence in machine learning to Office to help people automate their tasks and glean insights from data. These advancements helped to drive increased usage across enterprises, small and medium businesses, and consumers. In the enterprise, Office 365 Commercial seats grew 45% year over year, and revenue grew 59% in constant currency. Also 70% of our Office Enterprise agreement renewals are in the cloud. Innovative companies like Facebook, Hershey’s, Discovery Communications, Cushman Wakefield all adopted Office 365 and now see how transformative this service can be for their own business.

We are enthusiastic about the early feedback and growth opportunity from companies using our newly released Office 365 E5, which includes powerful security controls, advanced analytics, and cloud voice. These customers tell us that they love the simplification that comes with standardizing across all of our productivity workloads.

We will continue to grow our install base and drive premium mix through offers like Office 365 E5, but they’re very, very early days of E5. And E5 value proposition across all three of the areas, whether it’s cloud voice or analytics or security are all three massive areas for us. And I would say if anything, the initial data from our customers around security is gaining a lot of traction. But at the same time, one of the things that customers are looking for is making an enterprise-wide architectural decision across all of the workloads.

We see momentum in small and medium businesses, with a growing number of partners selling Office 365, now up to nearly 90,000, a 25% increase year over year. We continue to grab share and adding over 50,000 customers each month for 28 consecutive months.

We also see momentum amongst consumers, with now more than 23 million Office 365 subscribers. Across segments, customers increasingly experience the power of Office on their iOS and Android mobile devices. In fact, we now have more than 50 million iOS and Android monthly active devices, up more than four times over last year.

Now let’s talk about progress with the other pillar of this ambition, Dynamics 365. We are removing any impedance that exists between productivity, collaboration, and business process. This month we took a major step forward with the introduction of Microsoft Dynamics 365 and Microsoft AppSource. Dynamics 365 provides business users with purpose-built SaaS applications. These applications have intelligence built in. They integrate deeply with communications and collaboration capabilities of Office 365.

Dynamics 365 along with AppSource and our rich application platform introduces a disruptive and customer-centric business model so customers can build what they want and use just the capabilities they need. The launch of Dynamics 365 builds on the momentum we’re already seeing in this business. Customers around the globe are harnessing the power of Dynamics in their own transformation, including 24 Hour Fitness and AccuWeather. Overall, Dynamics now has nearly 10 million monthly paid seats, up more than 20% year over year, and Q4 billings grew more than 20% year over year.

Overall, Business Processes represent an enormous addressable market, projected to be more than $100 billion by 2020. It’s a market we are increasingly focused on, and I believe we are poised with both Dynamics 365 and Microsoft AppSource to grow and drive opportunity for our partners.

Across Office 365 and Dynamics 365, developers increasingly see the opportunity to build innovative apps and experiences with the Microsoft Graph, and we now have over 27,000 apps connected to it. Microsoft AppSource will be a new way for developers to offer their services and reach customers worldwide.

Lastly, with Office 365 and Dynamics 365, we have the opportunity to connect the world’s professional cloud and the world’s professional network with our pending LinkedIn deal. Overall, the Microsoft Cloud is winning significant customer support. With more than $12 billion in Commercial Cloud annualized revenue run rate, we are on track to achieve our goal of $20 billion in fiscal year 2018. Also, nearly 60% of the Fortune 500 companies have at least three of our cloud offerings. And we continue to grow our annuity mix of our business. In fact, commercial annuity mix increased year over year to 83%.

2. Significant differentiation vs. Amazon AWS in Intelligent Cloud 

For initial and additional details available earlier see my earlier posts:
– Windows Azure becoming an unbeatable offering on the cloud computing market as of June 28, 2013
Microsoft partners empowered with ‘cloud first’, high-value and next-gen experiences for big data, enterprise social, and mobility on wide variety of Windows devices and Windows Server + Windows Azure + Visual Studio as the platform as of July 10, 2013

– 4. Microsoft products for the Cloud OS [‘Experiencing the Cloud’, as of Dec 18, 2013, but published only on Feb 14, 2014] (was separated from the next “half bakedness” post because of its length)
– 4.5. Microsoft talking about Cloud OS and private clouds: starting with Ray Ozzie in November, 2009[‘Experiencing the Cloud’, as of Dec 18, 2013, but published only on Feb 14, 2014] (was separated from the next “half bakedness” post because of its length)
Microsoft’s half-baked cloud computing strategy (H1’FY14) as of February 17, 2014 Note that this “half bakedness” ended by the facts published in Microsoft is ready to become a dominant force in cloud computing with superior cloud offerings, a Windows ecosystem under complete renewal, first signs of Surface-Lumia-Xbox successes on the market, and strong interest in technology partnerships by other industry leaders as of October 24, 2014
– Microsoft is transitioning to a world with more usage and more software driven value add (rather than the old device driven world) in mobility and the cloud, the latter also helping to grow the server business well above its peers as of April 25, 2014
– Microsoft BUILD 2014 Day 2: “rebranding” to Microsoft Azure and moving toward a comprehensive set of fully-integrated backend services as of April 27, 2014
– Scott Guthrie about changes under Nadella, the competition with Amazon, and what differentiates Microsoft’s cloud products as of October 2, 2014
– Sam Guckenheimer on Microsoft Developer Division’s Journey to Cloud Cadence as of October 19, 2014
– Microsoft Azure: Marketable machine learning components capability for “a new data science economy”, and real-time analytics for Azure HDInsight service as of October 22, 2014
Microsoft Cloud state-of-the-art: Hyper-scale Azure with host SDN — IaaS 2.0 — Hybrid flexibility and freedom as of July 11, 2015
– Microsoft’s first quarter proving its ability to become a dominant force in cloud computing with superior cloud offerings as of Januar 27, 2015
– DataStax: a fully distributed and highly secure transactional database platform that is “always on” as of February 3, 2016
– Microsoft chairman: The transition to a subscription-based cloud business isn’t fast enough. Revamp the sales force for cloud-based selling as of June 6, 2016

Cloud Growth Helps Microsoft Beat Street in Q4 from TheStreet as of July 19, 2016 

… [0:34] and Microsoft’s Enterprise Mobility [Suite]
customers nearly doubled YoY to 33,000. [0:40] …

Note that the Q1FY16 report was that “Enterprise Mobility [Suite] customers more than doubled year-over-year to over 20,000, and the installed base grew nearly 6x year-over-year“. Enterprise Mobility Suite (EMS) is a service available in the CSP (Cloud Solution Partner program) along with Windows Intune, Office 365, Azure and CRM Online. The reason for that very impressive growth was given by Satya Nadella in the much earlier Q2FY15 report as:

Microsoft Enterprise Mobility Suite is one key of product innovation that I would like to highlight given the growth and uniqueness of our offering. Microsoft offers a comprehensive solution that brings together mobile device management, mobile application management, hybrid identity management and data protection into a unified offering via EMS.

Office 365 now includes new app experiences on all phones and tablets for mobile productivity.  Further, we have released completely new scenarios. This includes Office Sway for visualizing and sharing ideas; Delve, to help search and discover content; Office 365 Groups to make it easier to collaborate; andOffice 365 Video for secure media streaming for businesses.

Finally, we continue to invest in enterprise value by integrating MDM and the Enterprise Mobility Suite into Office 365; new encryption technologies and compliance certifications; and new eDiscovery capabilities in Exchange.

Overall at the highest level, our strategy here is to make sure that the Microsoft Services i.e. cloud services be it Azure, Office 365, CRM Online or Enterprise Mobility Suite are covering all the devices out there in the marketplace. So that, that way we maximize the opportunity we have for each of these subscription and capacity based services.

2.1 Enterprise cloud leadership

Now let’s get into the specifics of the Intelligent Cloud, an area of massive opportunity, as we are clearly one of the two enterprise cloud leaders. Companies looking to digitally transform need a trusted cloud partner and turn to Microsoft. As a result, Azure revenue and usage again grew by more than 100% this quarter. We see customers choose Microsoft for three reasons. They want a cloud provider that offers solutions that reflect the realities of today’s world and their enterprise-grade needs. They want higher level services to drive digital transformation, and they want a cloud open to developers of all types. Let me expand on each.

To start, a wide variety of customers turn to Azure because of their specific real-world needs. Multinationals choose us because we are the only hybrid and hyperscale cloud spanning multiple jurisdictions. We cover more countries and regions than any other cloud provider, from North America to Asia to Europe to Latin America. Our cloud respects data sovereignty and makes it possible for an enterprise application to work across these regions and jurisdictions. More than 80% of the world’s largest banks are Azure customers because of our leadership support for regulatory requirements, advanced security, and commitment to privacy. Large ISVs like SAP and Citrix as well as startups like Sprinklr also choose Azure because of our global reach and a broad set of platform services. Last week GE announced it will adopt our cloud for its IoT approach.

Next, Azure customers also value our unique higher-level services. Now at 33,000, we nearly doubled in one year the number of companies worldwide that have selected our Enterprise Mobility Solutions. The Dow Chemical Company leverages EMS along with Azure, Office 365, and Dynamics to give its thousands of employees secure real-time access to data and apps from anywhere.

Just yesterday, we announced Boeing will use Azure, our IoT suite, and Cortana Intelligence to drive digital transformation in commercial aviation, with connected airline systems optimization, predictive maintenance, and much more. This builds on great momentum in IoT, including our work with Rolls-Royce, Schneider Electric, and others.

This is great progress, but our ambitions are set even higher. Our Intelligent Cloud also enables cognitive services. Cortana Intelligence Suite offers machine learning capabilities and advanced predictive analytics. Customers like Jabil Circuit, Fruit of the Loom, Land O’Lakes, LIBER already realize the benefits of these new capabilities.

Lastly, central to our Intelligent Cloud ambition is providing developers with the tools and capabilities they need to build apps and services for the platforms and devices of their choice. We have the best support for what I would say is the most open platform for all developers. Not only is .NET first class but Linux is first class, Java is first class. The new Azure Container service cuts across both containers running on Windows, running across Linux. So again, it speaks to the enterprise reality. .NET Core 1.0 for open source and our ongoing work with companies such as Red Hat, Docker, and Mesosphere also reflects significant progress on this front. We continue to see traction from open source, with nearly a third of customer virtual machines on Azure running Linux.

So those would be the places where we are fairly differentiated, and that’s what you see us gaining both for enterprise customers and ISVs.

On the server side, premium server revenue grew double digits in constant currency year over year. New SQL Server 2016 helps us expand into new markets with built-in advanced analytics and unparalleled performance. More than 15,000 customers, including over 50% of the Fortune 500, have registered for the private preview of SQL Server for Linux. And we’re not slowing down. We will launch Windows Server 2016 and System Server 2016 later this year.

2.2 Every customer is also an ISV

One of the phenomena now is that pretty much anyone who is a customer of Azure is also in some form an ISV, and that’s no longer just limited to people who are “in the classic tech industry” or the software business. So every customer who starts off consuming Azure is also turning what is their IP in most cases into an ISV solution, which ultimately will even participate in AppSource. So at least the vision that we have is that every customer is a digital company that will have a digital IP component to it, and that we want to be able to partner with them in pretty unique ways.

That’s the same case with GE. It’s the same case with Boeing. It’s the same case with Schneider Electric or ABB or any one of the customers we are working with because they all are taking some of their assets and converting them into SaaS applications on Azure. And that’s something that we will in fact have distribution agreements with.

And AppSource is a pretty major announcement for us because we essentially created for SaaS applications and infrastructure applications a way to distribute their applications through us and our channel. And I think it makes in fact our cloud more attractive to many of them because of that. So we look – I think going forward, you’ll look to see – or you’ll see us do much more of this with many other customers of ours.

2.3 Hyperscale-plus-hybrid approach with annuity focus enabling cloud lead conversation with customers

The focus for us is in what I describe as this hyperscale-plus-hybrid approach when you think about the current approach, which is pretty unique to us. Overall, I believe this hyperscale plus hybrid architecturally helps us a lot with enterprise customers because we meet them where their realities are today and also the digital transformation needs going forward, so that’s one massive advantage we have.

And the way we track progress is to see how is our annuity growth of our server business, and how is our cloud growth. And if you look at this last quarter, our annuity grew double digits and our cloud grew triple digits. And that’s a pretty healthy growth rate, and that’s something that by design both in terms of the technical architecture as well as the traction we have in the marketplace and our sales efforts and so on are playing out well, and we are very bullish about that going forward.

The Transactional business is much more volatile because of the macro environment, IT budgets, and also the secular shift to the cloud. The question again that gets asked is about the cannibalization. But if you look at Boeing or you look at any of the other examples that I talk about when it comes to the cloud, our servers never did what these customers are now doing in our cloud. So at a fundamental long-term secular basis, we have new growth, new workloads, and that’s what we are focused on, and that’s a much bigger addressable market than anything our Transactional Server business had in the past.

[Amy E. Hood – Chief Financial Officer & Executive Vice President:]
The first thing really that I think Satya and I both focus on every quarter, every month, is how much of our business are we continuing to shift to annuity and specifically to the cloud. We structure all of our motions at this company, from how we engineer to how we do our go-to-markets to how we think about sales engagement to how we do our investments, fundamentally toward that long-term structural transition in the market.

In terms of server products and services, I tend to think of it as the all-up growth. It’s really about growing the cloud, growing the hybrid, and then whatever happens in the Transactional business happens.

And so to your question on Transactional performance, there were some deals that didn’t get done in Q3 that got done in Q4, and there were some deals done in Q4 on the Office side with large companies that I’m thrilled by. But at the same time, we still will focus on those deals moving to the cloud over time. And so this volatility that we are going to see because of macro and because of budget constraints, especially on Transactional, we will focus on because we expect excellent execution and have accountability to do that in the field. But our first priority, every time, is to make sure we are focused on annuity growth and digital transformation at our company, which is best done through that motion.

In terms of the sales motion they are absolutely incented more towards cloud versus Transactional going into this year.

I do believe that every conversation that we’re having with customers is cloud-led. That cloud-led conversation and making a plan for customers to best change and transform their own business certainly is a far more in-depth one than on occasion is required by long-time Transactional purchasers, especially in Office, as an example, because what we’re talking about now is really pivoting your business for the long term.

And so I’m sure there are examples where that has elongated the sales cycle, for good reason. But I would generally point back and say most of these are driven at the structural level, which is – structurally over time, on-premises Transactional business will move to the cloud or to a hybrid structure through an annuity revenue stream.
[END BY Amy E. Hood]

2.4 Meeting cloud needs of customers where they are

The position that we have taken is that we want to serve customers where they are and not assume very simplistically that the digital sovereignty needs of customers can be met out of a fewer data center approach. Because right now, given the secular trend to move to the cloud across all of the regulated industries across the globe, we think it’s wiser for us and our investors long term to be able to meet them where they are. And that’s what you see us. We are the only cloud that operates in China under Chinese law, the only cloud that operates in Germany under German law. And these are very critical competitive advantages to us.

And so we will track that, and we will be very demand driven. So in this case we’re not taking these positions of which regions to open and where to open them well in advance of our demand. If anything, I think our cycle times have significantly come down. So it will be demand-driven, but I don’t want to essentially put a cap because if the opportunity arises, and for us it’s a high ROI decision to open a new region, we will do so.

3. Windows strategy to achieve progress in More Personal Computing

For initial and additional details available earlier see my earlier posts:
– Windows Embedded is an enterprise business now, like the whole Windows business, with Handheld and Compact versions to lead in the overall Internet of Things market as well as of June 8, 2013
– How the device play will unfold in the new Microsoft organization? as of July 14, 2013
– With Android and forked Android smartphones as the industry standard Nokia relegated to a niche market status while Apple should radically alter its previous premium strategy for long term as of August 17, 2013
– Windows [inc. Phone] 8.x chances of becoming the alternative platform to iOS and Android: VERY SLIM as it is even more difficult for Microsoft now than any time before as of August 20, 2013
– Leading PC vendors of the past: Go enterprise or die! as of November 7, 2013
– Xamarin: C# developers of native “business” and “mobile workforce” applications now can easily work cross-platform, for Android and iOS clients as well as of November 15, 2013
Microsoft is transitioning to a world with more usage and more software driven value add (rather than the old device driven world) in mobility and the cloud, the latter also helping to grow the server business well above its peers as of April 25, 2014
Microsoft Surface Pro 3 is the ultimate tablet product from Microsoft. What the market response will be? as of May 21, 2014
Windows 10 Technical Preview: Terry Myerson and Joe Belfiore on the future of Windows as of October 1, 2014
– The Era Of Sub-$90 Windows 8.1 Phones in U.S. as of October 3, 2014
– Windows 10 is here to help regain Microsoft’s leading position in ICT as of July 31, 2015
– Microsoft and partners to capitalize on Continuum for Phones instead of the exited Microsoft phone business as of June 5, 2016

We have increased Windows 10 monthly active devices and are now at more than 350 million. This is the fastest adoption rate of any prior Windows release. While we are proud of these results, given changes to our phone plan, we changed how we will assess progress. Going forward, we will track progress by regularly reporting the growth of Windows 10 monthly active devices in addition to progress on three aspects of our Windows strategy:

3.1 Deliver more value and innovation, particularly for enterprise customers

We continue to pursue our goal of moving people from needing Windows to choosing Windows to loving Windows. In two weeks, we will launch Windows 10 Anniversary Update, which takes a significant step forward in security. We are also extending Windows Hello to support apps and websites and delivering a range of new features like Windows Ink and updates to Microsoft Edge. We expect these advances will drive increased adoption of Windows 10, particularly in the enterprise, in the coming year. We already have strong traction, with over 96% of our enterprise customers piloting Windows 10.

3.2 Grow new monetization through services across our unified Windows platform

As we grow our install base and engagement, we generate more opportunity for Microsoft and our ecosystem. Bing profitability continues to grow, with greater than 40% of the search revenue in June from Windows 10 devices. Bing PC query share in the United States approached 22% this quarter, not including volume from AOL and Yahoo!. The Cortana search box has over 100 million monthly active users, with 8 billion questions asked to date.

We continue to drive growth in gaming by connecting fans on Xbox Live across Windows 10, iOS, and Android. Just this quarter we launched our Minecraft Realm subscription on Android and iOS. Overall engagement on Xbox Live is at record levels, with more than 49 million monthly active users, up 33% year over year. At E3 we announced our biggest lineup of exclusive games ever for Xbox One and Windows 10 PCs. And we announced Xbox Play Anywhere titles, where gamers can buy a game once and play it on both their Windows 10 PC and Xbox One. We also announced two new members of the Xbox One console family, the Xbox One S and Project Scorpio.

The Windows Store continues to grow, with new universal Windows apps like Bank of America, Roku, SiriusXM, Instagram, Facebook, Wine, Hulu, and popular PC games like Quantum Break.

3.3 Innovate in new device categories in partnership with our OEMs

Our hardware partners are embracing the new personal computing vision, with over 1,500 new devices designed to take advantage of Windows 10 innovations like Touch, Pen, Hello, and better performance and power efficiency.

Microsoft’s family of Surface devices continues to drive category growth, and we are reaching more commercial customers of all sizes with the support of our channel partners. We recently announced new Surface enterprise initiatives with IBM and Booz Allen Hamilton to enable more customer segments. Also in the past year, we grew our commercial Surface partner channel from over 150 to over 10,000.

Lastly this quarter, more and more developers and enterprise customers got to experience two entirely new device categories from Microsoft Surface Hub and Microsoft HoloLens. While we are still in the early days of both of these devices, we are seeing great traction with both enterprise customers and developers, making us optimistic about future growth.


OpenStack adoption (by Q1 2016)

OpenStack Promise as per Moogsoft -- June 3, 2015For information on OpenStack provided earlier on this blog see:
– Disaggregation in the next-generation datacenter and HP’s Moonshot approach for the upcoming HP CloudSystem “private cloud in-a-box” with the promised HP Cloud OS based on the 4 years old OpenStack effort with others, ‘Experiencing the Cloud’, Dec 10, 2013
– Red Hat Enterprise Linux OpenStack Platform 4 delivery and Dell as the first company to OEM it co-engineered on Dell infrastructure with Red Hat, ‘Experiencing the Cloud’, Feb 19, 2014
To understand the OpenStack V4 level state-of-technology-development as of June 25, 2015:
– go to my homepage: https://lazure2.wordpress.com/
– or to the OpenStack related part of Microsoft Cloud state-of-the-art: Hyper-scale Azure with host SDN — IaaS 2.0 — Hybrid flexibility and freedom, ‘Experiencing the Cloud’, July 11, 2015

May 19, 2016:

Oh, the places you’ll go with OpenStack! by Mark Collier, OpenStack Foundation COO on ‘OpenStack Superuser’:

With OpenStack in tow you’ll go far — be it your house, your bank, your city or your car.

Just look at all of the exciting places we’re going:

From the phone in your pocket

The telecom industry is undergoing a massive shift, away from hundreds of proprietary devices in thousands of central offices accumulated over decades, to a much more efficient and flexible software plus commodity hardware approach. While some carriers like AT&T have already begun routing traffic from the 4G networks over OpenStack powered clouds to millions of cellphone users, the major wave of adoption is coming with the move to 5G, including plans from AT&T, Telefonica, SK Telekom, and Verizon.

We are on the cusp of a revolution that will completely re-imagine what it means to provide services in the trillion dollar telecom industry, with billions of connected devices riding on OpenStack-powered infrastructure in just a few years.

To the living room socket

The titans of TV like Comcast, DirecTV, and Time Warner Cable all rely on OpenStack to bring the latest entertainment to our homes efficiently, and innovators like DigitalFilm Tree are producing that content faster than ever thanks to cloud-based production workflows.

Your car, too, will get smart

Speaking of going places, back here on earth many of the world’s top automakers, such as BMW and the Volkswagen group, which includes Audi, Lamborghini, and even Bentley, are designing the future of transportation using OpenStack and big data. The hottest trends to watch in the auto world are electric zero emissions cars and self-driving cars. Like the “smart city” mentioned above, a proliferation of sensors plus connectivity call for distributed systems to bring it all together, creating a huge opportunity for OpenStack.

And your bank will take part

Money moves faster than ever, with digital payments from startups and established players alike competing for consumer attention. Against this backdrop of enormous market change, banks must meet an increasingly rigid set of regulatory rules, not to mention growing security threats. To empower their developers to innovate while staying diligent on regs and security, financial leaders like PayPal, FICO, TD Bank, American Express, and Visa are adopting OpenStack.

Your city must keep the pace

Powering the world’s cities is a complex task and here OpenStack is again driving automation, this time in the energy sector. State Grid Corporation, the world’s largest electric utility, serves over 120 million customers in China while relying on OpenStack in production.

Looking to the future, cities will be transformed by the proliferation of fast networks combined with cheap sensors. Unlocking the power of this mix are distributed systems, including OpenStack, to process, store, and move data. Case in point: tcpcloud in Prague is helping introduce “smart city” technology by utilizing inexpensive Raspberry Pis embedded in street poles, backed by a distributed system based on Kubernetes and OpenStack. These systems give city planners insight into traffic flows of both pedestrians and cars, and even measure weather quality. By routing not just packets but people, cities are literally load balancing their way to lower congestion and pollution.

From inner to outer space

The greatest medical breakthroughs of the next decade will come from analyzing massive data sets, thanks to the proliferation of distributed systems that put supercomputer power into the hands of every scientist. And OpenStack has a huge role to play empowering researchers all over the globe: from Melbourne to Madrid, Chicago to Chennai, or Berkeley to Beijing, everywhere you look you’ll find OpenStack.

To explore this world, I recently visited the Texas Advanced Computing Center (TACC) at the University of Texas at Austin where I toured a facility that houses one of the top 10 supercomputers in the world, code named “Stampede

But what really got me excited about the future was the sight of two large OpenStack clusters: one called Chameleon, and the newest addition, Jetstream, which put the power of more than 1,000 nodes and more than 15,000 cores into the hands of scientists at 350 universities. In fact, the Chameleon cloud was recently used in a class at the University of Arizona by students looking to discover exoplanets. Perhaps the next Neil deGrasse Tyson is out there using OpenStack to find a planet to explore for NASA’s Jet Propulsion Laboratories.

Where should we go next?

Mark Collier is OpenStack co-founder, and currently the OpenStack Foundation COO. This article was first published in Superuser Magazine, distributed at the Austin Summit.

May 9, 2016:

From OpenStack Summit Austin, Part 1: Vendors digging in for long haul by Al Sadowski, 451 Research, LLC:  This report provides highlights from the most recent OpenStack Summit

THE 451 TAKE OpenStack mindshare continues to grow for enterprises interested in deploying cloud-native applications in greenfield private cloud environments. However, its appeal is limited for legacy applications and enterprises sold on hyperscale multi-tenant cloud providers like AWS and Azure. There are several marquee enterprises with OpenStack as the central component of cloud transformations, but many are still leery of the perceived complexity of configuring, deploying and maintaining OpenStack-based architectures. Over the last few releases, processes for installation and upgrades, tooling, and API standardization across projects have improved as operators have become more vocal during the requirements phase. Community membership continues to grow on a global basis, and the supporting organization also depicts a similar geographic trend.

…  Horizontal scaling of Nova is much improved, based on input from CERN and Rackspace. CERN, an early OpenStack adopter, demonstrated the ability for the open source platform to scale – it now has 165,000 cores running OpenStack. However, Walmart, PayPal and eBay are operating larger OpenStack environments.

May 18, 2015:

Walmart‘s Cloud Journey by Amandeep Singh Juneja
Sr. Director, Cloud Engineering and Operations, WalmartLabs: Introduction to World’s largest retailer and its journey to build a large private Cloud.

Amandeep Singh Juneja is Senior Director for Cloud Operations and Engineering at WalmartLabs. In his current role, Amandeep is responsible for the build out of elastic cloud used by various Walmart Ecommerce properties. Prior to his current role at Walmart Labs, Amandeep has held various leadership roles at HP, WebOS (Palm) and eBay.

May 19, 2015:

OpenStack Update from eBay and PayPal by Subbu Allamaraju
Chief Engineer, Cloud, eBay Inc: Journey and future of OpenStack eBay and PayPal

Subbu is the Chief Engineer of cloud at eBay Inc. His team builds and operates a multi-tenant geographically distributed OpenStack based private cloud. This cloud now serves 100% of PayPal web and mid tier workloads, significant parts of eBay front end and services, and thousands of users for their dev/test activities.

May 18, 2015:

Architecting Organizational Change at TD Bank by Graeme Peacock, VP Engineering, TD Bank Group

Graeme cut his teeth in the financial services consulting industry by designing and developing real-time Trading, Risk and Clearing applications. He then joined NatWest Markets and J.P. Morgan in executive level roles within the Equity Derivatives business lines.
Graeme then moved to a Silicon Valley Startup to expand his skillset as V.P. of Engineering at Application Networks. His responsibility extended to Strategy, Innovation, Product Development, Release Management and Support to some of the biggest names in the Financial Services Sector.
For the last 10 years, he has held Divisional CIO roles at Citigroup and Deutsche Bank, both of which saw him responsible for Credit, Securitized and Emerging Market businesses.
Graeme moved back to a V.P. of Engineering role at TD Bank Group several years ago. He currently oversees all Infrastructure Innovation — everything form Mobile and Desktop to Database, Middleware and Cloud.  His focus is on the transformational: software development techniques, infrastructure design patterns, and DevOps processes.

TD Bank uses cloud as catalyst for cultural change in IT
May 18, 2015 Written by Jonathan Brandon for Business Cloud News

North American retail banking outfit TD Bank is using OpenStack among a range of other open source cloud technologies to help catalyse cultural change as it looks to reduce costs and technology redundancy, explained TD Bank group vice president of engineering Graeme Peacock.

TD Bank is one of Canada’s largest retail banks, having divested many of its investment banking divisions over the past ten years while buying up smaller American retail banks in a bid to offer cross-border banking services.
Peacock, who was speaking at the OpenStack Summit in Vancouver this week, said TD Bank is in the midst of a massive transition in how it procures, deploys and consumes technology. The bank aims to have about 80 per cent of its 4,000 application estate moved over to the cloud over the next five years.
“If they can’t build it on cloud they need to get my permission to obtain a physical server. Which is pretty hard to get,” he said.
But the company’s legacy of acquisition over the past decade has shaped the evolution of both the technology and systems in place at the bank as well as the IT culture and the way those systems and technologies are managed.
“Growing from acquisition means we’ve developed a very project-based culture, and you’re making a lot of transactional decisions within those projects. There are consequences to growing through acquisition – TD is very vendor-centric,” he explained.
“There are a lot of vendors here and I’m fairly certain we’ve bought at least one of everything you’ve ever made. That’s led to the landscape that we’ve had, which has lots of customisation. It’s very expensive and there is little reused.”
Peacock said much of what the bank wants to do is fairly straightforward: moving off highly customised expensive equipment and services, and moving on to more open, standardised commodity platforms, and OpenStack is but one infrastructure-centric tool helping the bank deliver on that goal (it’s using it to stand up an internal private cloud). But the company also has to deal with other aspects a recent string of acquisition has left at the bank, including the fact that its development teams are still quite siloed, in order to reach its goals.
In order to standardise and reduce the number of services the firm’s developers use, the bank  created an engineering centre in Manhattan and elected a team of engineers and developers (currently numbering 30, but will hit roughly 50 by the end of the year) spread between Toronto and New York City, all focused on helping it embrace a cloud-first, slimmed-down application landscape.
The centre and the central engineering team work with other development teams and infrastructure specialists across the bank, collecting feedback through fortnightly Q&As and feeding that back into the solutions being developed and the platforms being procured. Solving developer team fragmentation will ultimately help the bank move forward on this new path sustainably, he explained.
“When your developer community is so siloed you don’t end up adopting standards… you end up with 27 versions of Softcat. Which we have, by the way,” he said.
“This is a big undertaking, and one that has to be continuous. Business lines also have to move with us to decompose those applications and help deliver against those commitments,” he added.

May 9, 2016: From OpenStack Summit Austin, Part 1: Vendors digging in for long haul continued:

While OpenStack may have been conceived as an open source multi-tenant IaaS, its future success will mainly come from hosted and on-premises private cloud deployments. Yes, there are many pockets of success with regional or vertical-focused public clouds based on OpenStack, but none with the scale of AWS or the growth of Microsoft Azure. Hewlett Packard Enterprise shuttered its OpenStack Helion-based public cloud, and Rackspace shifted engineering resources away from its own public cloud. Rackspace, the service provider with the largest share of OpenStack-related revenue, says its private cloud is growing in the ‘high double digits.’ Currently, 56% of OpenStack’s service-provider revenue total is public cloud-based, but we expect private cloud will account for a larger portion over the next few years.

October 21, 2015:

A new model to deliver public cloud by Bill Hill, SVP and GM, HP Cloud

Over the past several years, HP has built its strategy on the idea that a hybrid infrastructure is the future of enterprise IT. In doing so, we have committed to helping our customers seamlessly manage their business across traditional IT and private, managed or public cloud environments, allowing them to optimize their infrastructure for each application’s unique requirements.
The market for hybrid infrastructure is evolving quickly. Today, our customers are consistently telling us that in order to meet their full spectrum of needs, they want a hybrid combination of efficiently managed traditional IT and private cloud, as well as access to SaaS applications and public cloud capabilities for certain workloads. In addition, they are pushing for delivery of these solutions faster than ever before.
With these customer needs in mind, we have made the decision to double-down on our private and managed cloud capabilities. For cloud-enabling software and solutions, we will continue to innovate and invest in our HP Helion OpenStack®platform. HP Helion OpenStack® has seen strong customer adoption and now runs our industry leading private cloud solution, HP Helion CloudSystem, which continues to deliver strong double-digit revenue growth and win enterprise customers. On the cloud services side, we will focus our resources on our Managed and Virtual Private Cloud offerings. These offerings will continue to expand, and we will have some very exciting announcements on these fronts in the coming weeks.

Public cloud is also an important part of our customers’ hybrid cloud strategy, and our customers are telling us that the lines between all the different cloud manifestations are blurring. Customers tell us that they want the ability to bring together multiple cloud environments under a flexible and enterprise-grade hybrid cloud model. In order to deliver on this demand with best-of-breed public cloud offerings, we will move to a strategic, multiple partner-based model for public cloud capabilities, as a component of how we deliver these hybrid cloud solutions to enterprise customers.

Therefore, we will sunset our HP Helion Public Cloud offering on January 31, 2016. As we have before, we will help our customers design, build and run the best cloud environments suited to their needs – based on their workloads and their business and industry requirements.

To support this new model, we will continue to aggressively grow our partner ecosystem and integrate different public cloud environments. To enable this flexibility, we are helping customers build cloud-portable applications based on HP Helion OpenStack® and the HP Helion Development Platform. In Europe, we are leading the Cloud28+ initiative that is bringing together commercial and public sector IT vendors and EU regulators to develop common cloud service offerings across 28 different countries.
For customers who want access to existing large-scale public cloud providers, we have already added greater support for Amazon Web Services as part of our hybrid delivery with HP Helion Eucalyptus, and we have worked with Microsoft to support Office 365 and Azure. We also support our PaaS customers wherever they want to run our Cloud Foundry platform – in their own private clouds, in our managed cloud, or in a large-scale public cloud such as AWS or Azure.
All of these are key elements in helping our customers transform into a hybrid, multi-cloud IT world. We will continue to innovate and grow in our areas of strength, we will continue to help our partners and to help develop the broader open cloud ecosystem, and we will continue to listen to our customers to understand how we can help them with their entire end-to-end IT strategies.

 December 1, 2015:

Hewlett Packard Enterprise and Microsoft announce plans to deliver integrated hybrid IT infrastructure press release

London, U.K. – December 1, 2015 – Today at Hewlett Packard Enterprise Discover, HPE and Microsoft Corp. announced new innovation in Hybrid Cloud computing through Microsoft Azure, HPE infrastructure and services, and new program offerings. The extended partnership appoints Microsoft Azure as a preferred public cloud partner for HPE customers while HPE will serve as a preferred partner in providing infrastructure and services for Microsoft’s hybrid cloud offerings.

“Hewlett Packard Enterprise is committed to helping businesses transform to hybrid cloud environments in order to drive growth and value,” said Meg Whitman, President and CEO, Hewlett Packard Enterprise. “Public cloud services, like those Azure provides, are an important aspect of a hybrid cloud strategy and Microsoft Azure blends perfectly with HPE solutions to deliver what our customers need most.”
The partnering companies will collaborate across engineering and services to integrate innovative compute platforms that help customers optimize their IT environment, leverage new consumption models and accelerate their business further, faster.
“Our mission to empower every organization on the planet is a driving force behind our broad partnership with Hewlett Packard Enterprise that spans Microsoft Azure, Office 365 and Windows 10,” said Satya Nadella, CEO, Microsoft. “We are now extending our longstanding partnership by blending the power of Azure with HPE’s leading infrastructure, support and services to make the cloud more accessible to enterprises around the globe.”
Product Integration and Collaboration HPE and Microsoft are introducing the first hyper-converged system with true hybrid cloud capabilities, the HPE Hyper-Converged 250 for Microsoft Cloud Platform System StandardBringing together industry leading HPE ProLiant technology and Microsoft Azure innovation, the jointly engineered solution brings Azure services to customers’ datacenters, empowering users to choose where and how they want to leverage the cloud. An Azure management portal enables business users to self-deploy Windows and Linux workloads, while ensuring IT has central oversight. Azure services provide reliable backup and disaster recovery, and with HPE OneView for Microsoft System Center, customers get an integrated management experience across all system components. HPE offers hardware and software support, installation and startup services to customers to speed deployment to just a matter of hours, lower risk and decrease total cost of ownership. The CS 250 is available to order today.
As part of the expanded partnership, HPE will enable Azure consumption and services on every HPE server, which allows customers to rapidly realize the benefits of hybrid cloud.
Extended Support and Services to Simplify Cloud
HPE and Microsoft will create HPE Azure Centers of Excellence in Palo Alto, Calif. and Houston, Texas, to ensure customers have a seamless hybrid cloud experience when leveraging Azure across HPE infrastructure, software and services. Through the work at these centers, both companies will invest in continuing advancements in Hybrid IT and Composable Infrastructure.
Because Azure is a preferred provider of public cloud for HPE customers, HPE also plans to certify an additional 5,000 Azure Cloud Architects through its Global Services Practice. This will extend its Enterprise Services offerings to bring customers an open, agile hybrid cloud with improved security that integrates with Azure.
Partner Program Collaboration
Microsoft will join the HPE Composable Infrastructure Partner Program to accelerate innovation for the next-generation infrastructure and advance the automation and integration of Microsoft System Center and HPE OneView orchestration tools with today’s infrastructure.
Likewise, HPE joined two Microsoft programs that help customers accelerate their hybrid cloud journey through end-to-end cloud, mobility, identity and productivity solutions. As a participant in Microsoft’s Cloud Solution Provider program, HPE will sell Microsoft cloud solutions across Azure, the Microsoft Enterprise Mobility Suite and Office 365.

May 9, 2016: From OpenStack Summit Austin, Part 1: Vendors digging in for long haul continued:


As of the Mitaka release, two new gold members were added: UnitedStack and EasyStack, both from China. Other service providers and vendors shared their customer momentum and product updates with 451 Research during the summit. Among the highlights are: ƒ

  • AT&T has cobbled together a DevOps team from 67 different organizations, in order to transform into a software company. ƒ
  • All of GoDaddy’s new servers are going into its OpenStack environment. It is also using the Ironic (bare metal) project and exploring containers on OpenStack. ƒ
  • SwiftStack built a commercial product with an AWS-like consumption model using the Swift (object storage) project. It now has over 60 customers, including eBay, PayPal, Burton Snowboards and Ancestry.com. ƒ
  • OVH is based in France and operates a predominately pan-Europe public cloud. It added Nova compute in 2014, and currently has 75PB on Swift storage. ƒ
  • Unitas Global says OpenStack-related enterprise engagements are a large part of its 100% Y/Y growth. While it does not contribute code, it is helping to develop operational efficiencies and working with Canonical to deploy ‘vanilla’ OpenStack using Juju charms. Tableau Software is a client. ƒ
  • DreamHost is operating an OpenStack public cloud, DreamCompute, and is a supporter of the Astara (network orchestration) project. It claims 2,000 customers for DreamCompute and 10,000 customers for its object storage product. ƒ
  • Platform9 is a unique OpenStack in SaaS startup with 20 paying customers. Clients bring their own hardware, and the software provides the management functions and takes care of patching and upgrades. ƒ
  • AppFormix is a software startup focused on cloud operators and application developers that has formed a licensing agreement with Rackspace. Its analytics and capacity-planning dashboard software will now be deployed on Rackspace’s OpenStack private cloud. The software also works with Azure and AWS. ƒ
  • Tesora is leveraging the Trove project to offer DBaaS. The vendor built a plug-in for Mirantis’ Fuel installer. The collaboration claims to make commercial, open source relational and NoSQL databases easier for administrators to deploy.

April 25, 2016:

AT&T’s Cloud Journey with OpenStack by Sorabh Saxena SVP, Software Development & Engineering, AT&T

OpenStack + AT&T Innovation = AT&T Integrated Cloud.

AT&T’s network has experienced enormous growth in traffic in the last several years and the trend continues unabated. Our software defined network initiative addresses the escalating traffic demands and brings greater agility and velocity to delivering features to end customers. The underlying fabric of this software defined network is AT&T Integrated Cloud (AIC).

Sorabh Saxena, AT&T’s SVP of Software Development & Engineering, will share several use cases that will highlight a multi-dimensional strategy for delivering an enterprise & service provider scale cloud. The use cases will illustrate OpenStack as the foundational element of AIC, AT&T solutions that complement it, and how it’s integrated with the larger AT&T ecosystem.


As the Senior Vice President of Software Development and Engineering at AT&T, Sorabh Saxena is leading AT&T’s transformation to a software-based company.  Towards that goal, he is leading the development of platforms that include AT&T’s Integrated Cloud (AIC), API, Data, and Business Functions. Additionally, he manages delivery and production support of AT&T’s software defined network.

Sorabh and his organization are also responsible for technology solutions and architecture for all IT projects, AT&T Operation Support Systems and software driven business transformation programs that are positioning AT&T to be a digital first, integrated communications company with a best in class cost structure. Sorabh is also championing a cultural shift with a focus on workforce development and software & technology skills development.

Through Sorabh and his team’s efforts associated with AIC, AT&T is implementing an industry leading, highly complex and massively scaled OpenStack cloud.  He is an advocate of OpenStack and his organization contributes content to the community that represents the needs of large enterprises and communication services providers.

April 25, 2016And the Superuser Award goes to… AT&T takes the fourth annual Superuser Award.

AUSTIN, Texas — The OpenStack Austin Summit kicked off day one by awarding the Superuser Award to AT&T.

NTT, winners of the Tokyo edition, passed the baton onstage to the crew from AT&T.

AT&T is a legacy telco which is transforming itself by adopting virtual infrastructure and a software defined networking focus in order to compete in the market and create value for customers in the next five years and beyond. They have almost too many OpenStack accomplishments to list–read their full application here.


Sorabh Saxena gives a snapshot of AT&Ts OpenStack projects during the keynote.

The OpenStack Foundation launched the Superuser Awards to recognize, support and celebrate teams of end-users and operators that use OpenStack to meaningfully improve their businesses while contributing back to the community.

The legacy telecom is in the top 20 percent for upstream contributions with plans to increase this significantly in 2016.

It’s time for the community to determine the winner of the Superuser Award to be presented at the OpenStack Austin Summit. Based on the nominations received, the Superuser Editorial Advisory Board conducted the first round of judging and narrowed the pool to four finalists.

Now, it’s your turn.

The team from AT&T is one of the four finalists. Review the nomination criteria below, check out the other nominees and cast your vote before the deadline, Friday, April 8 at 11:59 p.m.Pacific Daylight Time. Voting is limited to one ballot per person.

How has OpenStack transformed your business?

AT&T is a legacy telco which is transforming itself by adopting virtual infrastructure and a software defined networking focus in order to compete in the market and create value for customers in the next five years and beyond.

  1. Virtualization and virtual network functions (VNFs) are of critical importance to the Telecom industry to address growth and agility. AT&T’s Domain 2.0 Industry Whitepaper released in 2013 outlines the need as well as direction.
  2. AT&T chose OpenStack as the core foundation of their cloud and virtualization strategy
  3. OpenStack has reinforced AT&T’s open source strategy and strengthened our dedication to the community as we actively promote and invest resources in OpenStack
  4. AT&T is committing staff and resources to drive the vision and innovation in the OpenStack and OPNFV communities to help drive OpenStack as the default cloud orchestrator for the Telecom industry
  5. AT&T as a founding member of the ETSI ISG network functions virtualization (NFV) helped drive OpenStack as the cloud orchestrator in the NFV platform framework. OpenStack was positioned as the VIM – Virtual Infrastructure Manager. This accelerated the convergence of the Telco industry onto OpenStack.

OpenStack serves as a critical foundation for AT&T’s software-defined networking (SDN) and NFV future and we take pride in the following:

  • AT&T has deployed 70+ OpenStack (Juno & Kilo based) clouds globally, which are currently operational. Of the 70+ clouds 57 are production application and network clouds.
  • AT&T plans 90% growth, going to 100+ production application and network clouds by the end of 2016.
  • AT&T connects more than 14 million wireless customers via virtualized networks, with significant subscriber cut-over planned again in 2016
  • AT&T controls 5.7% of our network resources (29 Telco production grade VNFs) with OpenStack, with plans to reach 30% by the end of 2016 and 75% by 2020.
  • AT&T trained more than 100 staff in OpenStack in 2015

AT&T plans to expand to expand its community team of 50+ employees in 2016 As the chosen cloud platform OpenStack enabled AT&T in the following SDN and NFV related initiatives:

  • Our recently announced 5G field trials in Austin
  • Re-launch of unlimited data to mobility customers
  • Launch of AT&T Collaborate a next generation communication tool for enterprise
  • Provisioning of a Network on Demand platform to more than 500 enterprise customers
  • Connected Car and MVNO (Mobile Virtual Network Operator)
  • Mobile Call Recording
  • Internally we are virtualizing our control services like DNS, NAT, NTP, DHCP, radius, firewalls, load balancers and probes for fault and performance management.

Since 2012, AT&T has developed all of our significant new applications in a cloud native fashion hosted on OpenStack. We also architected OpenStack to support legacy apps.

  • AT&T’s SilverLining Cloud (predecessor to AIC) leveraged the OpenStack Diablo release, dating as far back as 2011
  • OpenStack currently resides on over 15,000 VMs worldwide, with the expectation of further, significant growth coming in 2016-17
  • AT&T’s OpenStack integrated Orchestration framework has resulted in a 75% reduction in turnaround time for requests for virtual resources
  • AT&T Plans to move 80% of our Legacy IT into the OpenStack based virtualized cloud environment within coming years
  • Uniform set of APIs exposed by OpenStack allows AT&T business units to leverage a “develop-once-run-everywhere” set of tools OpenStack helps AT&T’s strategy to begin to adopt best of the breed solutions at five 9’s of reliability for:
    • NFV
    • Internet-scale storage service
    • SDN
  • Putting all AT&T’s workloads on one common platform Deployment Automation: OpenStack modules have enabled AT&T to cost-effectively manage the OpenStack configuration in an automated, holistic fashion.
  • Using OpenStack Heat, AT&T pushed rolling updates and incremental changes across 70+ OpenStack clouds. Doing it manually would be take many more people and a much longer schedule.
  • Using OpenStack Fuel as a pivotal component in its cloud deployments AT&T accelerates the otherwise consuming, complex, and error-prone process of deploying, testing, and maintaining various configuration flavors of OpenStack at scale. AT&T was a major contributor towards Fuel 7.0 and Fuel 8.0 requirements. OpenStack has been a pivotal driver of AT&T’s overall culture shift. AT&T as an organization is in the midst of a massive culture shift from a Legacy Telco to a company where new skills, techniques and solutions are embraced.

OpenStack has been a key driver of this transformation in the following ways:

  • AT&T is now building 50 percent of all software on open source technologies
  • Allowing for the adoption of a dev ops model that creates a more unified team working towards a better end product
  • Development transitioned from a waterfall to cloud-native CICD methodologies
  • Developers continue to support OpenStack and make their applications cloud-native whenever possible.

How has the organization participated in or contributed to the OpenStack community?

AT&T was the first U.S. telecom service provider to sign up for and adopt the then early stage NASA-spawned OpenStack cloud initiative, back in 2011.

  • AT&T has been an active OpenStack contributor since the Bexar release.
  • AT&T has been a Platinum Member of the OpenStack Foundation since its origins in 2012 after helping to create its bylaws.
  • Toby Ford, AVP AT&T Cloud Technology has provided vision, technology leadership, and innovation to OpenStack ecosystem as an OpenStack Foundation board member since late 2012.
  • AT&T is founding member of ETSI, and OPNFV.
  • AT&T has invested in building an OpenStack upstream contribution team with 25 current employees and a target for 50+ employees by the end of 2016.
  • During the early years of OpenStack, AT&T brought many important use-cases to the community. AT&T worked towards solving those use-cases by leveraging various OpenStack modules, in turn encouraging other enterprises to have confidence in the young ecosystem.
  • AT&T drove these following Telco-grade blueprint contributions to past releases of OpenStack:
    • VLAN aware VMs (i.e. Trunked vNICs) – Support for BGP VPN, and shared volumes between guest VMs
    • Complex query support for statistics in Ceilometer
    • Spell checker gate job
    • Metering support for PCI/PCIe per VM tenant
    • PCI passthrough measurement in Ceilometer – Coverage measurement gate job
    • Nova using ephemeral storage with cinder
    • Climate subscription mechanism
    • Access switch port discovery for bare metal nodes
    • SLA enforcement per vNIC – MPLS VPNaaS
    • NIC-state aware scheduling
  • Toby Ford has regularly been invited to present keynotes, sessions, and panel talks at a number of OpenStack summits. For instance: Role of OpenStack in a Telco: User case study – at Atlanta Summit May 2014 – Leveraging OpenStack to Solve Telco needs: Intro to SDN/NFV – Atlanta Summit May 2014 – Telco OpenStack Roadmap Panel Talk – Tokyo Summit October 2015 – OpenStack Roadmap Software Trajectory – Atlanta Summit May 2014 – Cloud Control to Major Telco – Paris Summit November 2014.
  • Greg Stiegler, assistant vice president – AT&T cloud tools & development organization represented the AT&T technology development organization at the Tokyo Summit.
  • AT&T Cloud and D2 Architecture team members were invited to present various keynote sessions, summit sessions and panel talks including: – Participation at the Women of OpenStack Event – Tokyo Summit 2015 – Empower Your Cloud Through Neutron Service Function Chaining – Tokyo Summit Oct 2015 – OPNFV Panel – Vancouver Summit May 2015 – OpenStack as a Platform for Innovation – Keynote at OpenStack Silicon Valley – Aug 2015 – Taking OpenStack From Zero to Production in a Fortune-500 – Tokyo Summit October 2015 – Operating at Web-scale: Containers and OpenStack Panel Talk – Tokyo Summit October 2015 * AT&T strives to collaborate with other leading industry partners in the OpenStack ecosystem. This has led to the entire community benefiting from AT&T’s innovation.
  • Margaret Chiosi gives talks worldwide on AT&T’s D2.0 vision at many Telco conferences ranging from Optics (OFC) to SDN/NFV conferences advocating OpenStack as the de-facto cloud orchestrator.
  • AT&T Entertainment Group (DirecTV) architected multi-hypervisor hybrid OpenStack cloud by designing Neutron ML2 plugin. This innovation helped achieve integration between legacy virtualization and OpenStack.
  • AT&T is proud to drive OpenStack adoption by sharing knowledge back to the OpenStack community in the form of these summit sessions at the upcoming Austin summit:
    • Telco Cloud Requirements: What VNFs Are Asking For
    • Using a Service VM as an IPv6 vRouter
    • Service Function Chaining
    • Technology Analysis Perspective
    • Deploying Lots of Teeny Tiny Telco Clouds
    • Everything You Ever Wanted to Know about OpenStack At Scale
    • Valet: Holistic Data Center Optimization for OpenStack
    • Gluon: An Enabler for NFV
    • Among the Cloud: Open Source NFV + SDN Deployment
    • AT&T: Driving Enterprise Workloads on KVM and vCenter using OpenStack as the Unified Control Plane
    • Striving for High-Performance NFV Grid on OpenStack. Why you, and every OpenStack community member should be excited about it
    • OpenStack at Carrier Scale
  • AT&T is the “first to marketwith deployment of OpenStack supported carrier-grade Virtual Network Functions. We provide the community with integral data, information, and first-hand knowledge on the trials and tribulations experienced deploying NFV technology.
  • AT&T ranks in the top 20 percent of all companies in terms of upstream contribution (code, documentation, blueprints), with plans to increase this significantly in 2016.
    • Commits: 1200+
    • Lines of Code: 116,566
    • Change Requests: 618
    • Patch Sets: 1490
    • Draft Blueprints: 76
    • Completed Blueprints: 30
    • Filed Bugs: 350
    • Resolved Bugs: 250

What is the scale of the OpenStack deployment?

  • AT&T’s OpenStack based AIC is deployed at 70+ sites across the world. Of the 70+ 57 are production app and network clouds.
  • AT&T plans 90% growth, going to 100+ production app and network clouds by end of 2016.
  • AT&T connects more than 14 million of the 134.5 million wireless customers via virtualized networks with significant subscriber cutover planned again in 2016
  • AT&T controls 5.7% of our network resources (29 Telco production grade VNF) with a goal of high 80s by end of 2016) on OpenStack.
  • Production workloads also include AT&T’s Connected Car, Network on Demand, and AT&T Collaborate among many more.

How is this team innovating with OpenStack?

  • AT&T and AT&T Labs are leveraging OpenStack to innovate with Containers and NFV technology.
  • Containers are a key part of AT&Ts Cloud Native Architecture. AT&T chairs the Open Container Initiative (OCI) to drive the standardization around container formats.
  • AT&T is leading the effort to improve Nova and Neutron’s interface to SDN controllers.
  • Margaret Chiosi, an early design collaborator to Neutron, ETSI NFV, now serves as President of OPNFV. AT&T is utilizing its position with OPNFV to help shape the future of OpenStack / NFV. OpenStack has enabled AT&T to innovate extensively.

The following recent unique workloads would not be possible without the SDN and NFV capabilities which OpenStack enables: * Our recent announcements of 5G field trials in Austin * Re-launch of unlimited data to mobility customers * Launch of AT&T Collaborate * Network on Demand platform to more than 500 enterprise customers * Connected Car and MVNO (Mobile Virtual Network Operator) * Mobile Call Recording New services by AT&T Entertainment Group (DirecTV) that would use OpenStack based cloud infrastructure in coming years: * NFL Sunday Ticket with up to 8 simultaneous games * DirecTV Streaming Service Without Need For satellite dish

In summary – the innovation with OpenStack is not just our unique workloads, but also to support them together under the same framework, management systems, development/test, CI/CD pipelines, and deployment automation toolset(s).

Who are the team members?

  • AT&T Cloud and D2 architecture team
  • AT&T Integrated Cloud (AIC) Members: Margaret Chiosi, distinguished member of technical staff, president of OPNFV; Toby Ford, AVP – AT&T cloud technology & D2 architecture – strategy, architecture & pPlanning, and OpenStack Foundation Board Member; Sunil Jethwani – director, cloud & SDN architecture, AT&T Entertainment Group; Andrew Leasck – director – AT&T Integrated cloud development; Janet Morris – director – AT&T integrated cloud development; Sorabh Saxena, senior vice president – AT&T software development & engineering organization; Praful Shanghavi – director – AT&T integrated cloud development; Bryan Sullivan – director member of technical staff; Ryan Van Wyk – executive director – AT&T integrated cloud development.
  • AT&T’s project teams top contributors: Paul Carver, Steve Wilkerson, John Tran, Joe D’andrea, Darren Shaw.

April 30, 2016Swisscom in Production with OpenStack and Cloud Foundry

Swisscom has one of the largest in-production industry standard Platform as a Service built on OpenStack. Their offering is focused on providing an enterprise-grade PaaS environment to customers worldwide and with various delivery models based on Cloud Foundry and OpenStack. Swisscom embarked early on the OpenStack journey to deploy their app cloud partnering with Red Hat, Cloud Foundry, and PLUMgrid. With services such as MongoDB, MariaDB, RabbitMQ, ELK, and an object storage, the PaaS cloud offers what developers need to get started right away. Join this panel for take-away lessons on Swisscom’s journey, the technologies, partnerships, and developers who are building apps everyday on Swisscom’s OpenStack cloud.

May 23, 2016How OpenStack public cloud + Cloud Foundry = a winning platform for telecoms interview on ‘OpenStack Superuser’ with Marcel Härry, chief architect, PaaS at Swisscom

Swisscom has one of the largest in-production industry standard platform-as-a-service built on OpenStack.

Their offering focuses on providing an enterprise-grade PaaS environment to customers worldwide and with various delivery models based on Cloud Foundry and OpenStack. Swisscom, Switzerland’s leading telecom provider, embarked early on the OpenStack journey to deploy their app cloud partnering with Red Hat, Cloud Foundry and PLUMgrid.

Superuser interviewed Marcel Härry, chief architect, PaaS at Swisscom and member of theTechnical Advisory Board of the Cloud Foundry Foundation to find out more.

How are you using OpenStack?

OpenStack has allowed us to rapidly develop and deploy our Cloud Foundry-based PaaS offering, as well as to rapidly develop new features within SDN and containers. OpenStack is the true enabler for rapid development and delivery.

An example: after half a year from the initial design and setup, we already delivered two production instances of our PaaS offering built on multiple OpenStack installations on different sites. Today we are already running multiple production deployments for high-profile customers, who further develop their SaaS offerings using our platform. Additionally, we are providing the infrastructure for numerous lab and development instances. These environments allow us to harden and stabilize new features while maintaining a rapid pace of innovation, while still ensuring a solid environment.

We are running numerous OpenStack stacks, all limited – by design – to a single region, and single availability zone. Their size ranges from a handful of compute nodes, to multiple dozens of compute nodes, scaled based on the needs of the specific workloads. Our intention is not to build overly large deployments, but rather to build multiple smaller stacks, hosting workloads that can be migrated between environments. These stacks are hosting thousands of VMs, which in turn are hosting tens of thousands of containers to run production applications or service instances for our customers.

What kinds of applications or workloads are you currently running on OpenStack?

We’ve been using OpenStack for almost three years now as our infrastructure orchestrator. Swisscom built its Elastic Cloud on top of OpenStack. On top of this we run Swisscom’s Application Cloud, or PaaS, built on Cloud Foundry with PLUMgrid as the SDN layer. Together, the company’s clouds deliver IaaS to IT architects, SaaS to end users and PaaS to app developers among other services and applications. We mainly run our PaaS/Cloud Foundry environment on OpenStack as well as the correlated managed services (i.e. a kind of DBaaS, Message Service aaS etc.) which are running themselves in Docker containers.

What challenges have you faced in your organization regarding OpenStack, and how did you overcome them?

The learning curve for OpenStack is pretty steep. When we started three years ago almost no reference architectures were available, especially none with enterprise-grade requirements such as dual-site, high availability (HA) capabilities on various levels and so forth. In addition, we went directly into the SDN, SDS levels of implementation which was a big, but very successful step at the end of the day.

What were your major milestones?

Swisscom’s go-live for its first beta environment was in spring of 2014, go live for an internal development (at Swisscom) was spring of 2015, and the go-live for its public Cloud Foundry environment fully hosted on OpenStack was in the fall of 2015. The go-live date for enterprise-grade and business-critical workloads on top of our stack from various multinational companies in verticals like finance or industry is spring, 2016, and Swisscom recently announced Swiss Re as one of its first large enterprise cloud customers.

What have been the biggest benefits to your organization as a result of using OpenStack?

Pluggability and multi-vendor interoperability (for instance with SDN like PLUMgrid or SDS like ScaleIO) to avoid vendor lock in and create a seamless system. OpenStack enabled Swisscom to experiment with deployments utilizing a DevOps model and environment to deploy and develop applications faster. It simplified the move from PoC to production environments and enabled us to easily scale out services utilizing a distributed cluster-based architecture.

What advice do you have for companies considering a move to OpenStack?

It’s hard in the beginning but it’s really worth it. Be wise when you select your partners and vendors, this will help you to be online in a very short amount of time. Think about driving your internal organization towards a dev-ops model to be ready for the first deployments, as well as enabling your firm to change deployment models (e.g. going cloud-native) for your workloads when needed.

How do you participate in the community?

This year’s Austin event was our second OpenStack Summit where we provided insights into our deployment and architecture, contributing back to the community in terms of best practices, as well as providing real-world production use-cases. Furthermore, we directly contribute patches and improvements to various OpenStack projects. Some of these patches have already been accepted, while a few are in the pipeline to be further polished for publishing. Additionally, we are working very closely together with our vendors – RedHat, EMC, ClusterHQ/Flocker, PLUMgrid as well as the Cloud Foundry Foundation – and work together to further improve their integration and stability within the OpenStack project. For example, we worked closely together with Flocker for their cinder-based driver to orchestrate persistency among containers. Furthermore, we have provided many bug reports through our vendors and have worked together with them on fixes which then have made their way back into the OpenStack community.

What’s next?

We have a perfect solution for non-persistent container workloads for our customers. We are constantly evolving this product and are working especially hard to meet the enterprise- and finance-verticals requirements when it comes to the infrastructure orchestration of OpenStack.

Härry spoke about OpenStack in production at the recent Austin Summit, along with Pere Monclus of PLUMgrid, Chip Childers of the Cloud Foundry Foundation, Chris Wright of Red Hat and analyst Rosalyn Roseboro. 

May 10, 2016: Lenovo‘s Highly-Available OpenStack Enterprise Cloud Platform Practice with EasyStack press release by EasyStack

BEIJING, May 10, 2016 /PRNewswire/ — In 2015, the Chinese IT superpower Lenovo chose EasyStack to build an OpenStack-based enterprise cloud platform to carry out their “Internet Strategy”. In six months, this platform has evolved into an enterprise-level OpenStack production environment of over 3000 cores with data growth peaking at 10TB/day. It is expected that by the end of 2016, 20% of the IT system will be migrated onto the Cloud.

OpenStack is the foundation for Cloud, and perhaps has matured in the overseas market. In China, OpenStack practices worthy of noticing often come from the relatively new category of Internet Companies. Though it has long been marketed as “enterprise-ready”, traditional industries still tend to hold back towards OpenStack. This article aims to turn this perception around by presenting an OpenStack practice from the Chinese IT Superpower Lenovo, detailing their journey of transformation in both the technology and business realms to a private cloud built upon OpenStack. Although OpenStack will still be largely a carrier for internet businesses, Lenovo plans to migrate 20% of its IT system onto the cloud before the end of 2016 – taking a much applauded step forward.

Be it the traditional PC or the cellphone, technology’s evolving fast amidst this move towards mobile and social networking, and the competition’s fierce. In response to rapidly changing market dynamics, the Lenovo Group made the move of going from being product-oriented to a user-oriented strategy that can only be supported by an agile, flexible and scalable enterprise-level cloud platform capable of rapid iterations. After thorough consideration and careful evaluation, Lenovo chose OpenStack as the basis for their enterprise cloud platform to carry out this “Internet Strategy”. After six months of practice, this platform has evolved into an enterprise-level OpenStack production environment of over 3000 cores with data growth peaking at 10TB/day. It’s expected that 20% of the IT system will be migrated onto the Cloud by the end of 2016.

Transformation and Picking the Right Cloud

In the past, internal IT at Lenovo has always been channel- and key client-oriented, with a traditional architecture consisting of IBM Power, AIX, PowerVM, DB2 and more recently, VMware virtualization. In the move towards becoming an Internet Company, such traditional architecture was far from being able to support the user and business volume brought by the B2C model. Cost-wise, Lenovo’s large-scale deployment of commercial solutions were reliable but complex to scale and extremely expensive.

Also, this traditional IT architecture was inadequate in terms of operational efficiency, security and compliance and unable to support Lenovo’s transition towards eCommerce and mobile business. In 2015, Lenovo’s IT entered a stage of infrastructural re-vamp, in need of using a cloud computing platform to support new businesses.

To find the right makeup for the cloud platform, Lenovo performed meticulous analyses and comparisons on mainstream x86 virtualization technologies, private cloud platforms, and public cloud platforms. After evaluating stability, usability, openness and ecosystem vitality and comprehensiveness, Lenovo deemed the OpenStack cloud platform technology able to fulfill its enterprise needs and decided to use OpenStack as the infrastructural cloud platform supporting their constant businesses innovations.

Disaster recovery plans on virtual machines, cloud hard drives and databases were considered early on into the OpenStack architectural design to ensure prompt switch over when needed to maintain business availability.

A Highly Available Architectural Design

On architectural logic, Lenovo’s Enterprise Cloud Platform managed infrastructures through a software-defined-environment, using x86 servers and 10GB network at the base layer, alongside internet-style monitoring and maintenance solutions, while employing the OpenStack platform to perform overall resource management.

To ensure high availability and improve the cloud platform’s system efficiency, Lenovo designed a physical architecture, and used capable servers with advanced configurations to make up the compute, storage network all-in-one, then using OpenStack to integrate into a single resource pool, placing compute nodes and storage nodes on the same physical node.

Two-way X3650 servers and four-way ThinkServer RQ940 server as backbones at the hardware layer. For every node there are five SSD hard drivers and 12 SAS hard drives to make up the storage module. SSD not only acts as the storage buffer, but also is the high performance storage resource pool, accessing the distributed storage through the VM to achieve high availability.

Lenovo had to resolve a number of problems and overcome numerous hurdles to elevate OpenStack to the enterprise-level.


Here, Lenovo utilized high-density virtual machine deployment. At the base is KVM virtualization technology, optimized in multiple way to maximize physical server performance, isolating CPU, Memory and other hardware resources under the compute-storage convergent architecture. The outcome is the ability to have over 50 VMs running smoothly and efficiently on every two-core CPU compute node.

In the cloud environment, it’s encouraged to achieve high availability through not hardware, but solutions. Yet still there are some traditional applications that hold certain requirements to a single host server. For such applications unable to achieve High Availability, Lenovo used Compute HA technology to achieve high availability on compute nodes, performing fault detection through various methods, migrating virtual machines on faulted physical machine to other available physical machines when needed. This entire process is automated, reducing as much as possible business disruptions caused by physical machine breakdowns.


Network Isolation

Using different NIC, different switch or different VLAN to isolate various networks such as stand-alone OpenStack management networks, virtual production networks, storage networks, public networks, and PXE networks, so that interferences are avoided, increasing overall bandwidth and enabling better network control.

Multi-Public Network

Achieve network agility through multiple public networks to better manage security strategies. The Public Networks from Unicom, Telecom and at the office are some examples

Network and Optimization

Better integrate with the traditional data center network through the VLAN network model, then optimize its data package processing to achieve improved capability on network data pack process, bringing closer the virtual machine bandwidth to that of the physical network.

Dual Network Protocol Bundling and Multi Switch

Achieve high availability of physical networks through dual network protocol bundling to different switches.

Network Node HA

Achieve public network load balance, high availability and high performance through multiple network nodes, at which router-level Active/Standby methodology is used to achieve HA, which is ensured through independent network router monitoring services.


The Lenovo OpenStack Cloud Platform used Ceph as the unified storage backend, in which data storage for Glance image mirroring, Nova virtual machine system disc, and Cinder cloud hard drive are provided by Ceph RBD. Using Ceph’s Copy on Write function to revise OpenStack codes can deploy virtual machines within seconds.

With Ceph as the unified storage backend, its functionality is undoubtedly a key metric on whether the critical applications of an enterprise can be virtualized and cloud-ready. In a super-convergent deployment architecture where compute and storage run alongside each other, storage function optimization not only have to maximize storage capability, but also have to ensure the isolation between storage and compute resources to maintain system stability. For the IO stack below, Lenovo conducted bottom-up layer-by-layer optimization:

On the Networks

Open the Jumbo frame, improve data transfer efficiency while use 10Gb Ethernet to carry Ceph Cluster network traffics, improving the efficiency on Ceph data replication.

On Functionality

Leverage Solid State Disc as the Ceph OSD log to improve overall cluster IO functionality, to fulfill performance demands of critical businesses ( for example the eCommerce system’s database businesses, etc.) and achieve function-cost balance. SSD is known for its low power consumption, prompt response, high IOPS, and high throughput. In the Ceph log system, these are aligned to multithread access; using SSD to replace mechanical hard drives can fully unleash SSD’s trait of random access, rapid response and high IO throughput. Appropriately optimizing IO coordination strategy and further suit it to SSD and lower overall IO latency.

Purposeful Planning

Plan the number of Ceph OSD under the super-convergent node reasonably according to virtual machine density on the server, while assign in advance CPU and other memory resources. Cgroup, taskset and other tools can be used to perform resource isolation for QEMU-KVM and Ceph OSD

Parameter Tuning

Regarding parameter tuning for Ceph, performance can be effectively improved by fine-tuning parameters on FileStore’s default sequence, OSD’s OP thread and others. Additional tuning can be done through performing iteration test to find the most suitable parameter for the current hardware environment.

Data HA

Regarding data HA, besides existing OpenStack data protection measures, Lenovo has planned a comprehensive disaster recovery protocol for its three centers at two locations:

By employing exclusive low-latency fiber-optic cable, data can be simultaneously stored in local backup centers, and started asynchronously in long-distance centers, maximizing data security.

AD Integration

In addition, Lenovo has integrated its own business demands into the OpenStack enterprise cloud platform. As a mega company with tens of thousands of employees, AD activity logs are needed for authorization so that staffs won’t need to be individually set up user commands. Through customized development by part of the collaborator, Lenovo has successfully integrated AD functions into its OpenStack Enterprise Cloud Platform.

Overall Outcomes

Lenovo’s transformation towards being “internet-driven” was able to begin after the buildup of this OpenStack Enterprise Cloud Platform. eCommerce, Big Data and Analytics, IM, Online Mobile Phone Support and other internet based businesses, all supported by this cloud platform. Judging from feedback from the team, the Lenovo OpenStack Enterprise Cloud Platform is functioning as expected.

In the process of building up this OpenStack based enterprise cloud platform, Lenovo chose EasyStack, the leading Chinese OpenStack Company to provide professional implementation and consulting services, helping to build the initial platform, fostering a number of OpenStack experts. For Lenovo, community compatibility and continuous upgrade, as well as experiences in delivering services at the enterprise level are the main factors for consideration when choosing an OpenStack business partner.

MWC 2012 day 1 news [Feb 27, 2012]: Samsung and Nokia


Samsung had a number of enhanced GALAXY products (see them in the “Details for Samsung” section below). The really strong message from innovation point of view from them has, however, been (considered by them as “hidden gems”):
Samsung Mobile – Beyond Product [ YouTube Channel]

Tour the Samsung Mobile booth at Mobile World Congress 2012 in Barcelona. Find out more about our new innovations, from AllShare Play and Control through Smart Driving and Smart School to NFC mobile payments.

UPDATE: for Nokia the major competition is the overall Android ecosystem, and not only in the proper smartphone market as:
– repeatedly stressed by Stephen Elop, the CEO of Nokia:

Our number-one focus is competing with Android. [see here and here]

The principal competition is Android, and then Apple. [see here]

– indicated in relevant excerpts from the Nokia 2011 fiscal year report [March 8, 2012] as:

Market overview

… Today, however, the distinction between these two classes of products is blurring. Increasingly, basic feature phone models, supported by innovations in both hardware and software, are also providing people with the opportunity to access the Internet and applications and, on the whole, offering them a more smartphone-like experience.

Whether smartphones or feature phones, mobile devices geared for Internet access and their accompanying Internet data plans are also becoming increasingly affordable and, consequently, they are becoming attractive to a broader range of consumer groups and geographic markets. A notable recent development has been the increased affordability of devices based on the Android platform, which has enabled some vendors to offer smartphones for below EUR 100, excluding taxes and subsidies, and thus address a portion of the market which has been dominated by more basic feature phone offerings.



…  some competitors’ offerings based on Android are available for purchase by consumers for below EUR 100, excluding taxes and subsidies, and thus address a portion of the market which has been traditionally dominated by feature phone offerings, including those offered by Nokia. Accordingly, lower-priced smartphones are increasingly reducing the addressable market and lowering the price points for feature phone. …

Principal Factors & Trends Affecting our Results of Operations

Devices & Service

Increased Pervasiveness of Smartphones and Smartphone-like Experiences Across the Price Spectrum

During the past year, we saw the increasing availability of more affordable smartphones, particularly Android-based smartphones, connected devices and related services which were able to reach lower price points contributing to a decline in the average selling prices of smartphones in our industry.

This trend affects us in two ways. First, it puts pressure on the price of our smartphones and potentially our profitability, as we need to price our smartphones competitively. We currently partially address this with our Symbian device offering in specific regions and distribution channels, and we plan to introduce and bring to markets new and more affordable Nokia products with Windows Phone in 2012, such as the Nokia Lumia 610 announced in February 2012. Second, lower-priced smartphones put pressure on our higher-end feature phone offering from our Mobile Phones unit. We are addressing this with our planned introductions in 2012 ofsmarter, competitively priced feature phones with more modern user experiences, including software, services and application experiences. In support of our Mobile Phones business, we also plan to drive third party innovation through working with our partners to engage in building strong, local ecosystems.

Full information is in the Nokia’s strategy for “the next billion” based on software and web optimization with super low-cost 2.5/2.75G SoCs [Feb 14 – March 8, 2012] post on this blog.


For Nokia, accordingly, a number of innovations have already been introduced on the MWC 2012, from the hardware level up to the services which surround all that. So for Nokia I will provide a video-based overview here well before going into the “Details for Nokia” section in the very end:

Nokia Press Conference Highlights from MWC 2012 [ YouTube channel]

Key points: Nokia Lumia 610 is announced. Award-winning Nokia Lumia 900 will become available in various markets outside the US. Nokia PureView elevates industry standard in smartphone imaging. New Asha feature phones and services grow increasingly ‘smarter’.

Nokia Lumia 610 Hands-On Video [ YouTube channel]

The funky Nokia Lumia 610 http://nokia.ly/AztJvZ is the most affordable Lumia phone yet, but it delivers everything you need in a smartphone. The People Hub pulls family and friends’ contact details in one place, along with Facebook and Twitter feeds. A choice of colours, with metallic trim, makes the phone an individual style statement. [$254 (€189). Has a 3.7” 800 x 480 WVGA LCD display.]

The Windows Phone Xbox tie-in and 5-megapixel camera add to the funky package. And Nokia Music, with Mix Radio (availability may vary by market), Nokia Maps, Nokia Drive, Nokia Transport and Nokia Reading – make this phone unbeatable value.

UPDATE: the Nokia Lumia 610 won Tom’s Hardware Best in show and Best Budget Smartphone from Laptop. See here.

Introducing the White Nokia Lumia 900 – Live Large [ YouTube channel]

Meet the new Nokia Lumia 900 with Windows Phone http://nokia.ly/zoyq6L Find out how fast amazing can be. And social. And beautiful. With its award winning design including front facing camera and Live Tiles, keeping in touch with friends, and the entire Internet, has never been so easy. [$645 (€480). Has a 4.3” 800 x 480 WVGA AMOLED ClearBlack display with Gorilla Glass.]

Experience The Amazing Everyday.

First Look at Nokia Reading on Nokia Lumia [ YouTube channel]

In this hands on video, Rhidian from Nokia talks about Nokia Reading, a premium e-book and audio experience service announced at Mobile World Congress 2012, and shows how it works on Nokia Lumia.

Nokia Reading will be available for Nokia Lumia handsets from April and will first launch in six markets (UK, France, Germany, Italy, Spain and Russia) with more to follow.

UPDATE: Nokia Reading: Get gripped by a great book [Nokia Coversations blog, Feb 28, 2012]

Nokia Reading follows the same simple and elegant panorama design we’ve become used to with other services, delivering the whole experience through a beautifully designed “reading hub.”

Nokia is working with some of the world’s biggest publishers, including Penguin and Hachette, and Pearson to launch a world class e-book and audiobook experience that’s been designed specifically for the Nokia Lumia.

Using a single, simple app you can choose your own favourite authors, or select bestselling novels and the top local books in your own language. If you’re not sure that you’ll like a book, Nokia Reading lets you browse some sample pages before you buy. Or you can download and read one of the thousands of classic works of literature that will be available for free.

Once you have chosen a book, large, clear, smartphone screens like those on the Nokia Lumia make reading an enjoyable experience – and you can switch to ‘night mode,’ change the font or adjust brightness, if your eyes get tired in the evening. It’s also great on an underground train or plane, because you can read everything offline after downloading beforehand over WiFi or mobile network

In coming months you’ll also be able to create a personalized magazine page (called “news stream”) that updates content across the most popular categories, and adds web content from your chosen sites.

Nokia 808 PureView – The next breakthrough in photography [ YouTube channel]

The game changer! Nokia 808 PureView http://nokia.ly/xz6mhS takes every bit of image goodness captured by a 41MP sensor and Carl Zeiss lens and turns it into beautifully detailed images and Full HD videos. Be ready to shoot and share with friends in an instant. [$605 (€450). Has a 4” 640 x 360  16:9 nHD AMOLED display.]

The Nokia 808 PureView also features exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.

UPDATE: Zooming in on Nokia PureView [article on the Nokia Conversations‎ blog, Feb 29, 2012]: meet the brains behind Nokia PureView Eero Salmelin and Juha Alakarhu, and also learn the history of this 5 years long journey that lead to the delivery on MWC 2012

UPDATE: Nokia 808 PureView partner makes it unbeatable [Nokia Conversations blog, March 1, 2012]

Dolby reveals audio secret of new phone’s success

Taking pride of place at their stand, the world’s best camera phone owes much to Dolby technologies for helping to make it an HD mobile entertainment device.

For the PureView is also about pure audio thanks to its high-definition Dolby Digital Plus 5.1-channel surround sound which plays on HD TVs, and home theatre systems, and when combined with Dolby Headphone technology – also built into the PureView – provides a personal 5.1 surround experience over any headphones.

Nokia is also bringing the Dolby experience to other smartphones with Nokia Belle Feature Pack 1 software upgrade for the Nokia 700, Nokia 701, and Nokia 603, also displayed on the Dolby stand.

Mobile Sales Director Shawn Richards talked us through the tech on a Nokia 700 with a demo from Batman movie The Dark Knight.

He explained that the Dolby Headphone upgrade transforms stereo content into a personal surround sound.

“You get a more natural, engaging, and authentic sound,” he said. “Good audio is even more important when you are watching a movie on a small screen. And Dolby Headphone creates a totally immersive feel.”

UPDATE: Nokia 808 Pureview – Best New Mobile Handset, Device or Tablet at Mobile World Congress 2012 [ YouTube channel, March 1, 2012]

Nokia 808 PureView wins top MWC award!
Our awesome camera phone scoops the top award from Mobile World Congress 2012 judges.

UPDATE: Damian Dinning explains Nokia PureView technology [ YouTube channel, Feb 29, 2012]

Nokia’s imaging expert Damian Dinning explains the breakthrough camera technology behind Nokia 808 PureView.

You could also check out the gorgeous photos taken with Nokia 808 PureView from the flickr.

UPDATE: Nokia PureView Q&A with Damian Dinning [interview on the Nokia Conversations‎ blog, March 1, 2012]

Nokia Stereo Bluetooth Headset BH-221 – See what you hear [ YouTube channel]

The new Nokia Stereo Bluetooth Headset BH-221 comes with an integrated FM radio and OLED display. It as excellent audio quality and NFC for easy pairing with your phone. Learn more at: www.accessories.nokia.com

Nokia Asha 302: Meet the designer [ YouTube channel]

Nokia Asha 302 http://nokia.ly/xXK4kV was designed with one simple goal in mind – to design the best looking QWERTY phone for today’s urban professionals. The metallic touch points, bold and sophisticated colors and smooth edges help users stand out and project success giving the phone a great premium feel. [$128 (€95). Has a 2.4” 320 x 240  QVGA TFT display.]

UPDATE: The Nokia C3-00 won Best Feature Phone or Entry Level Phone at the GSMA Awards 2012 in Barcelona. Blanca Juti, VP for Mobile Phones Product Marketing said to Nokia Conversations after collecting the prize: “It’s great for our products going forward, because the Nokia Asha 302 we launched yesterday is pretty much the successor to C3 which has had an amazing run in the market.” See here.

Nokia Asha 302: Premium All Round QWERTY [ YouTube channel]

Nokia Asha 302 http://nokia.ly/x5m2zm is a QWERTY phone with great value for money. It is packed with a 1 Ghz processor and is great for social networking, Email, Instant messaging, supports Mail for Exchange and has a premium design with stunning looks.

Nokia Asha 203: Simply touch, connect and play [ YouTube channel]

The Nokia Asha 203 http://nokia.ly/x78ZBe is a touch phone with a traditional keypad, offering fast and affordable access to the internet, easy access to email and social networks as well as a 40 EA games gift offering. [$81 (€60). Has a 2.4” QVGA display.]

Nokia Asha 202 Dual SIM: Simply touch, connect and play [ YouTube channel]

The Nokia Asha 202 http://nokia.ly/yOGbDA is a touch phone with a traditional keypad, offering fast and affordable access to the internet, easy access to email and social networks as well as a 40 EA games gift offering. Plus it comes with Easy Swap Dual SIM.  [$81 (€60). Has a 2.4” QVGA display.]

After exactly a year from the announcement of their new strategic set-up and direction it is quite obvious from all that above that Nokia is well on to realizing the corresponding transition. In fact they are redefining themselves which is well described by this video just published 2 days before the start of MWC 2012:

The New Essence of Nokia  [ YouTube channel]

We believe that everybody can have a richer, fuller life every day, everywhere. That means upgrading an ordinary moment to an exciting one or finding an unexpected experience to share with others. Intuitively, fast and easy. This is Nokia’s new mantra, this is the new essence of Nokia.

I see this overall brand message fitting rather well with their new and enhanced portfolio as you could judge for yourself from the above video presentations. In this way they have proceeded quite well from the disastrous situation they were a year ago, and which had been described quite extensively in the following post on this blog: Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [Feb 21 – March 25, 2011].

 Details for Samsung

This is the first hands-on video of GALAXY Beam from the Mobile World Congress 2012. GALAXY Beam is Samsung’s new projector smartphone that allows you to display and share multimedia content or business information instantly no matter where you are. For more information: http://www.samsungmobilepress.com/2012/02/26/GALAXY-Beam
MobileBurn.com – Samsung had relatively few things to announce at MWC 2012 this year, but one of them was the Galaxy Note 10.1, a larger version of the original Galaxy Note. The Note 10.1 uses the Galaxy Tab 2 (10.1) as its design inspiration (it looks nearly identical), but it adds S Pen capabilities to draw and notate on the screen. The Note 10.1 is powered by a dual-core, 1.4GHz processor and runs Android 4.0 Ice Cream Sandwich with Samsung’s TouchWiz enhancements. More info: http://www.mobileburn.com/18681/gallery/samsung-galaxy-note-101-live-impressions

Details for Nokia

All the launches: Nokia at Mobile World Congress [Nokia Conversations‎ blog]

BARCELONA, Spain – Nokia announces six new phones and an array of new and updated services, advancing its new strategy and setting the pace for 2012.

Here’s our star-studded line-up for Barcelona 2012.

Nokia Lumia 610

The Nokia Lumia 610 is our most affordable Windows Phone to date – and the fourth we’ve brought to market. It’s aimed at young people who want access to a smartphone experience at the right price. Offering access to social networking, games, Nokia Maps and navigation, web-browsing and Nokia Music, the Lumia 610 comes in four bright colours. It will cost just €189 [$254] before taxes and subsidies, and starts shipping in April.

Nokia Lumia 900

First announced in January for AT&T’s LTE network in the US, the Nokia Lumia 900 will now be available worldwide in an HSPA+ edition. The Dual Carrier HSPA phone will allow for downloads up 42.2 Mbps. With a 4.3-inch ClearBlack AMOLED display, mobile media never looked so good, while an upgraded battery means there’s no compromise on longevity.

[Lumia 900 [DC-HSPA variant] $645 (€480) according to the press release]

Read the full story

which one is your favourite

Nokia 808 PureView

The Nokia 808 PureView extends our leadership in camera phones, with an amazing 41-megapixel sensor, Carl Zeiss optics and brand new pixel over-sampling technology. This means pin-sharp pictures, great low-light performance, yet with the ability to save your images in a suitable file size for social media, MMS and email. Also watch out for full 1080p video recording and exclusive Dolby Headphone technology to enrich the sound of any stereo content.
[The Nokia 808 PureView has a current price of €450 [$605]. It will be hitting stores in Q2 2012. – according to a press report]

Read the full story

Nokia Asha 302, 202 and 203

We’re also introducing three new Nokia Asha mobile phones with new capabilities to bring them to smarter heights than ever. Aimed at urban consumers across the world, the Nokia Asha 302, 202 and 203 offer more than ever in terms of work and play. The Asha 302 is a QWERTY phone with support for Microsoft Exchange synchronisation, a first for Series 40 phones. The Asha 202 and 203 bring touch screens to a lower price point than ever and come with a massive entertainment bundle.
[Asha 202/203 $81 (€60), Asha 302 $128 (€95) according to the press release]

Read the full story 


Super Services

Not satisfied with six new phones, there’s a whole raft of new and improved services. Nokia Drive for Windows Phone will now offer full, offline maps and turn-by-turn navigation. In addition, there’s Nokia Reading, the best e-book experience for Nokia Lumia. And Nokia Life bringing life skills, parenting, education, agriculture and entertainment services to Series 30 and 50 phones in India, China, Indonesia and Nigeria.

Read the full story

Click through for all the in-depth stories from today’s press conference. We’ll be bringing you even more detail, hands-on experiences and interviews with the brains behind these beauties over the course of the week.

Nokia 808 PureView

Remember that Nokia PureView tease from a few days ago? Well, suddenly it all makes sense. We are indeed looking at an imaging flagship phone and a true successor to the N8. It’s called the 808 PureView and it’s expected to reach Europe in the next quarter for a price of 450 Euros. Before we move on to its craziest feature — the camera, of course! — let’s run down the other key specs: The OS is Symbian Belle; the engine is a 1.3GHz single-core chip; the display is 4-inches corner to corner but its resolution is a Nokia-style 360 x 640 (nHD). There’s 512MB of RAM and 16GB of on-board storage that is thankfully expandable via microSD. A Pentaband modem increases the chances of getting a signal while globe-trotting, while data speeds will top out at plain HSPA 14.4Mbps. Now that Carl Zeiss-lensed camera: it handles continuous-focus 1080p, but is claimed to have an incredible sensor resolution of over 41-megapixels when shooting stills — or 34-megapixels for 16:9 images. It’s achieved by some clever sub-pixel interpolation jiggery-pokery that entails five pixels being merged into one to produce a final image with a max resolution of 8-megapixels, but we’ll dig deeper very soon. It’s expected to arrive in May at a price of €450 and if you’re curious, we’ve got a gallery of hands-on images and video for your viewing pleasure. Just follow the break for our first impressions. If you haven’t been sufficiently smacked in the face with the Nokia 808 PureView’s primary selling point, let’s settle the score right now: it’s a phone for camera enthusiasts. As niche devices often go, the sheer optical goodness will come with a few sacrifices. First and foremost, we’re a bit puzzled by Nokia’s choice of Symbian for the phone’s OS. That’s not to say that Belle isn’t a fine operating system, but it’s certainly a polarizing decision — not to mention perplexing, given the company’s ‘all-in’ approach to Windows Phone. Secondly, the 808 PureView is rather chunky, which is emphasized by the bulbous camera pod on the rear. In many ways, Nokia’s phone more closely rivals a point-and-shoot camera in size than a smartphone. That said, it’s still an infinitely pocketable handset, but there are certainly many other high-quality camera phones on the market that don’t demand such sacrifices. If you’re able to move beyond these two major caveats, the 808 PureView is likely a handset that many will come to adore — even if the fondness is learned over time. It features a lovely ClearBlack display, and while it’s decidedly low-res, it’s more than sufficient for Symbian Belle and its associated apps. Below the phone’s screen, users will find an extended rocker that provides access to the home screen, dialer and on / off switch. These physical buttons are combined with additional navigation options that are situated directly above on the touchscreen. The phone also features a headphone jack, micro-USB and micro-HDMI ports along the top — each recessed into a pod of their own — and the volume rocker, screen lock slider and dedicated camera button along the right-hand side. Via engadget

Nokia Lumia 610 and 900 [DC-HSPA variant]

Live from MWC 2012 Phonearena presents Nokia Lumia 610 demo. A heavily rumored handset, the Nokia Lumia 610 was finally announced today here at MWC 2012. As expected, the 610 is the first real budget-friendly Windows Phone, expected to retail for about $255 (EUR 189), which is pretty decent for a Windows Phone. For the full details, see our Nokia Lumia 610 Hands-on Review from MWC 2012 at: http://www.phonearena.com/news/Nokia-Lumia-610-Hands-on-Review_id27389

Nokia Asha 302, 202 and 203

PhoneArena live from MWC 2012: Nokia Asha 302 Hands-on Review. The Nokia Asha 302 is the full QWERTY business class addition to the extremely affordable Asha lineup based on Series 40. For the full details, see our Nokia Asha 302 hands-on from MWC 2012 at: http://www.phonearena.com/news/Nokia-Asha-302-Hands-on-Review_id27399

Super Services

Blurring lines between smartphones and feature phones: the Muve Music Phone case from Cricket Communications

Related information: Continued Toshiba-SanDisk dominance for flash memories [Feb 26, 2012]

slotMusic and slotRadio has been, like you said, some of that we did in the content area, we don’t continue these products anymore. … However, we did take these security capabilities of using DRM for securing the content into some more interesting applications that we’ve had. One of them, we presented last year. It’s the Muve Music card that Cricket is offering to their subscribers. So it’s based on the very same technology. And actually, it takes the content, that they bring into [indiscernible] this package and they sell to their customers a package of data, voice and content combined. So the technology is coming from us, the content is bought by them.

CTIA December Wireless at Work: Music on the Go [Nov 22, 2011]

Muve Music is the first music service designed specifically for the mobile phone. For your regular monthly phone bill which includes unlimited talk, text and web you get unlimited music dowloads with Muve Music. Music is available from all four of the major record labels [Universal Music Group, Warner Music Group, Sony Music Entertainment and EMI Music] in the world and accounts for millions of songs.

Our customers download about four hundred songs a month. They listen to their device with Muve Music for about two-and-a-half to three hours a day. Included in this are unlimited ringtones and ring back tones which are very very popular with our customers. We’ve got about two hundred thousand customers rigth now of Muve Music and again it’s part of your regular monthly rate plan from Cricket.

imageimageWith Nokia Lumia introductions we got free Nokia Music and MixRadio as the key feature. Now two ZTE phones are available as well at rock bottom prices of $50 and $70 with an unlimited Muve Music service plan at $45 and $55 per month from Cricket Communications (U.S.).
See: Introducing the newest Muve Music phone – The ZTE Chorus [Dec 1, 2011].


Feature phone:

Cricket ZTE [D930] Chorus™
M.S.R.P. $119.99
[$49.99 on Amaz.]
(on Cricket site)
$49.99 for a limited time (introductory promotion)
[$99.99 after that!]

Android smartphone:

Cricket ZTE [X500] Score™ M.S.R.P. $129.99
[$69.99 on Amazon]
(on Cricket site)

see also:
Muve Music service:
(description of the service is below and also after the press releases, under the “Cricket’s Muve Music introduction” heading)
Yes, $55 per month ($45 per month in Best Buy [?and Amazon?])
• Dedicated Muve Music key
• Only Muve Music device with a premium audio experience (SRS WOW-HD)
Yes, $65 per month
($55 per month in Best Buy and Amazon)
• Access to Millions of songs to download to your phone
• My DJ creates a personalized playlist
• Unlimited ringtones and ringback tones
Other software features: • Mobile Web, MyBackup
• MyAccount, Cricket Storefront and 3 customizable idlescreens
• Access to over 200,000 apps on the Android market
• Google Maps and Navigator
• Email, MyAccount, Cricket411, and much more
Processor: 600MHz dual ARM processor [MSM7627] Qualcomm MSM7627 chip [ARMv6: ARM1136EJ-S] 600MHz Dual ARM Processor [the second core is a 400MHz ARM926EJ-S processor dedicated to modem duties, there is an additional DSP and an Adreno 200 GPU as well]
Technology: 1xRTT / EVDOrA [3G] 1xRTT / EVDO rA [3G] Cell/PCS/AWS
Wi-Fi: No 802.11 b/g
Bluetooth: 2.1 + EDR 2.1 + EDR
Memory: 512 x 256 MByte (SD up to 32 GB) 512 x 512 MByte (Supports up to 32 GB microSD card)
Touch screen user interface: 3.2” WQVGA [420×240] TFT 262K colors Resistive Touch 3.5” QVGA [HVGA 480×320] TFT 262K colors Capacitive Touch
OS Platform: Linux based OS optimized for easy personalization [Android 2.3 deprived of Android accounts and applications assistance] Android 2.3.4 Gingerbread OS
Camera: 2 MP Camera Fixed Focus 3.2 MP Camera Fixed Focus
Camcorder: MPEG4 (15fps QVGA [320×240]) MPEG4 (15fps QVGA [320×240])
Speaker Type: Stereo – audio codec – SRS Surround Sound certificate Stereo – audio codec – SRS Surround Sound certificate
Music: Standard 3.5mm headset Standard 3.5mm headset
TTY / TTD : Yes Yes
HAC: Compliance (M4/T3) Compliance (M4/T3)
Connectivity: Standard micro USB charging Standard micro USB charging
Accelerometer: Yes (full video view) Yes
Battery: Li-ion 1000 mAh (Talk: 250 mins. Standby: 200 Hrs) Li-ion 1200 mAh (Talk: 240 mins. Standby: 250 Hrs)
In-Box Contents: •ZTE Chorus™ Phone
•Li-ion Battery
•4 GB SanDisk® Muve capable Memory Card (3GB for MUVE Music)
•Travel Charger/USB cable
•Quick Start Guide
•Enhancement Guide
•Quick Reference Manual
•Muve Music User Guide
•ZTE Score™ Phone
•Li-ion Battery
•4 GB SanDisk® Muve capable Memory Card (3GB for MUVE Music)
•Travel Adapter/Data Cable
•Quick Start Guide
•Enhancement Guide
•Quick Reference Manual
•Muve Music User Guide

Muve Music from Cricket Commercial on Cricket Samsung Suede feature phone  [Leap Wireless – Cricket Commercial, Sept 19, 2011]

Cricket Introduces First Wireless Rate Plan with Unlimited Music Included [Dec 20, 2010]

The Muve Music service also includes a new technology solution from SanDisk that’s a key part of the service. Muve Music content is downloaded DRM-free over the air to the phone. It is stored and protected on a special flash memory card. This alleviates the need for any cumbersome digital rights management (DRM) scheme and results in a greatly improved user experience, better handset performance and longer battery life.

Muve Music demo on Cricket Samsung Vitality Android smartphone [Oct 19, 2011]

More introductory information is after the press releases, under the “Cricket’s Muve Music introduction” heading.

The complete value proposition site [from Dec 20, 2010 on, excerpted on Dec 2, 2011 corresponding to Muve Music v2.4]:
Mobile Music | Unlimited Music Downloads | Muve Music | Cricket Wireless

Muve Music Features

Get Music

This is where all the music is. We’re talking millions of songs, ringtones and ringback tones ready for you to seatrch, explore and download. [For the first time anywhere in the U.S. – see the below service announcement.]

My Music

Once you’ve downloaded the music you love, My Music automatically organizes it for you. Listen to songs, create playlists, cut ringtones amd manage your music experience.

Get Social

Get Social is all about connecting with friends and other Muve Music users. You can check out their music collections, download their songs and share what’s on your phone too.


This is where you’ll discover new music. My DJ creates playlists for you and sends them to your phone. It does all the work, while you just enjoy the new music.


Hear it. Like it. Identify it. Download it.
Ever hear a song somewhere that you didn’t know but liked?
Press Shazam™ to identify the title and artist instantly. Then download the song with the touch of a button.


Move Music + Android™ power
– The best selling smartphone OS in the world*
– Access over 250K apps in the Android Marketplace
– Navigate with built-in GPS & Google Maps
– Stay social with Facebook & Twitter
– Only Cricket puts Android and Muve Music together

* Canalys, Google’s Android becomes the world’s leading smart phone platform, (31 January 2011)

Muve Music Phones


Browse Artists


Select from the menu above to browse through the artists available on Muve Music.


Top 5 Ways Muve Music Releases You

Wouldn’t It Be Amazing If…

…#1 I didn’t have to carry a phone and an .mp3 player

With Muve Music from Cricket, your phone and your music are one. So you can download millions of songs directly to your phone from anywhere. No computers. No cords. No syncing.

…#2 I didn’t have to pay for phone service and song purchases

With Muve Music, you get unlimited song downloads, plus nationwide talk, text & web. No paying extra fees for music and no contracts required.

…#3 I could create my own ringtones and ringback tones

You got it. Muve Music gives you the ability to create your very own ringtone and ringback tones. Just download, create and assign to your contacts. It’s that easy.

…#4 I had new music sent automatically to my phone each and every day

Awake every morning to new music from Muve Music. My DJ creates playlists for you and sends them right to your phone. It does all the work, while you just enjoy the new music.

…#5 I could share my love of music with all my friends

Muve Music can be freely shared with other Muve Music users. See what they’re listening to, download their favorite songs, view their ringtones and more. Talk about being social!

Below there is more information, mainly from press releases:

Leap Reports Third Quarter Results [Oct 31, 2011]

– ARPU Increases by More Than $4.00 Year-Over-Year, Primarily Due to Smartphone Customers

… said Doug Hutcheson, Leap’s president and chief executive officer.  “… ARPU increased to $41.25, reflecting the adoption of smartphones and Muve Music™ devices and related service plans by a third of our voice customers. We continue to pursue initiatives to build on this customer growth, including efforts to increase our distribution presence, enhance our already-compelling device line-up, improve customer awareness through a new nationwide marketing campaign and expand awareness and distribution of our successful Muve Music offering.  We are pleased with our progress and believe we have attractive service plans and devices as we move into our stronger selling seasons.”

  • Nearly 50 percent of the Company’s new handset sales in the third quarter of 2011 were for smartphones and Muve Music devices and approximately 10 percent of the Company’s customer base upgraded their handsets during the quarter, typically to better devices coupled with higher-ARPU service plans.

Capital Expenditures

  • Capital expenditures during the third quarter of 2011 were $103.1 million.
  • Total capital expenditures for 2011 are expected to be between $425 million and $475 million, primarily to support the ongoing maintenance, development and growth of the Company’s network in its operating markets and the initial deployment of LTE network technology.
  • Annual capital expenditures for 2012 to support the ongoing maintenance and development of the Company’s network and other business assets are expected to be in the mid-teens as a percentage of annual service revenues.
  • The Company currently plans to deploy LTE across approximately two-thirds of its current network footprint over the next two to three years, with a commercial trial market scheduled to be launched in late 2011. The Company plans to cover approximately 25 million POPs with LTE network technology in 2012. Aggregate capital expenditures for LTE deployment are expected to be less than $10 per covered POP, excluding capitalized interest. Approximately half of the estimated capital expenditures for LTE deployment are included in the amounts estimated to be necessary to support the ongoing maintenance and development of the Company’s network. The actual amount the Company spends to deploy LTE will depend upon multiple factors, including the scope and pace of the Company’s deployment activities.

Other Quarterly Highlights

  • Announced a major retail expansion that will result in Cricket products and services being available to consumers nationwide. By mid-November, Cricket’s innovative products and services are expected to be launched in key major retailers including Best Buy, select Walmart locations, Dollar General and through one of America’s most popular interactive multi-channel retailers, the Home Shopping Network.
  • Introduced Muve Music, new, nationwide all-inclusive service plans and new Android handsets, including the introduction of the Samsung Vitality and the ZTE Score into more than 1,300 Best Buy and Best Buy Mobile specialty stores nationwide. These new products enable Cricket to bring its industry-leading value proposition to an expanded nationwide audience.
  • Surpassed the 200,000 customer threshold for Muve Music in early September, a doubling of its subscriber base in less than 60 days. In addition, the Company recently gained its 250,000th Muve Music customer.
  • Announced Muve First™ and Muve Headliner™, two new monthly music programs exclusively for Muve Music customers. Muve First offers subscribers exclusive content before any other digital music service. Muve Headliner is a monthly program that features A-list artists and provides Muve Music users with exclusive and featured music.
  • Launched the Huawei Ascend II, the successor to Cricket’s highly-successful deployment of its first low-cost Android device, the Ascend, which was launched in October 2010.
  • Introduced two feature-phones, the Samsung Comment and the Kyocera Luno.

About Leap

Leap provides innovative, high-value wireless services to a young and ethnically diverse customer base. With the value of unlimited wireless services as the foundation of its business, Leap pioneered its Cricket service. Cricket products and services are available nationwide through company-owned stores, dealers, national retailers and at MyCricket.com. Through its affordable, flat-rate service plans, Cricket offers customers a choice of unlimited voice, text, data and mobile Web services. Headquartered in San Diego, Calif., Leap is traded on the NASDAQ Global Select Market under the ticker symbol “LEAP.” For more information, please visit www.leapwireless.com.

Cricket’s Muve Music Debuts Nationwide on Amazon.com [Nov 21, 2011]

Amazon.com customers now have the opportunity to order Muve Music on either the Samsung Vitality or the ZTE Score Android phones.  In addition to the Vitality and the Score, the Huawei Pillar [intro at $69.99: Sept 22, 2011] feature phone is available now and will soon be joined by other Cricket feature phones including the ZTE Chorus, Kyocera Domino [intro at $99.99: Jul 20, 2010] and the Samsung Chrono [intro at $39.99: June 10, 2011].
[only the ZTE Chorus feature phone is a Cricket Muve Music Phone]

With the Muve Music Smartphone rate plan, Amazon.com customers will enjoy unlimited song downloads, ringtones, and ringback tones, as well as nationwide calling; unlimited text, picture, video messaging and 3G mobile data; mobile video; data back-up, and 411 assistance all for just $55 per month.  The feature phones will be available on the recently announced Cricket PAYGo service plans at $25 and $35 per month.  Both plans include unlimited text, picture and video messaging and unlimited mobile web.  The $25 plan includes 300 minutes of US calling per month while the $35 plan includes 1,000 minutes of US calling.

Operating on the Android 2.3 Gingerbread platform powered by an 800MHz processor, the fast and affordable Samsung Vitality is easy to use and features Muve Music as well as the Android Market™, Gmail™, Google Maps™ and Google Talk™.

The ZTE Score is a full-featured Android smartphone providing speed and ease of use, making it particularly appealing for those customers looking to upgrade to a device with today’s newest technologies.

Cricket Introduces ZTE Chorus™ with Muve Music [Nov 23, 2011]

imageThe ZTE Chorus™ is ideal for value-conscious consumers looking for a single device to simultaneously manage their mobile and music needs. The bar-style feature phone delivers high functionality with 3G web browsing capabilities and 600 megahertz of processing power while serving as an ideal platform for Cricket’s innovative and unlimited Muve Musicservice. The ZTE Chorus incorporates SRS WOW HD technology for advanced audio playback quality and a dynamic 3D entertainment experience with a deep, rich bass and high-frequency clarity.  Users can customize their sound preferences with SRS sound settings that complement popular music styles including acoustic, blues, hip hop, pop and rock.

The ZTE Chorus provides a robust multimedia experience with its vibrant 3.2-inch WQVGA TFT display with resistive touch screen, 2.0MP camera/camcorder, music and video players, stereo Bluetooth™, and speech recognition capabilities. XT9 Trace technology and a virtual keypad provide a convenient messaging experience with fast and easy text entry.  In addition to Muve Music, the ZTE Chorus comes preloaded with Mobile Web, MyBackup, MyAccount, Cricket Storefront and three customizable idlescreens.

The ZTE Chorus, with an MSRP of $119.99, is available for as low as $39.99 [$49.99] for a limited time at www.mycricket.com, Cricket branded retail stores and dealers.

With the $55 per month Muve Music planfor the ZTE Chorus, Cricket Wireless customers will enjoy unlimited song downloads, ringtones, and ringback tones, as well as unlimited text, picture, and video messaging, 3G mobile data, mobile video, data back-up, and 411 assistance.

Muve Music is the first unlimited music service to be included as part of a wireless rate plan and now has more than 270,000 customers. By applying its philosophy of unlimited services and value innovation, Cricket and Muve Music have given their customers a new music experience that ranks high in customer satisfaction.

Cricket ZTE Chorus™ FAQ (ZTE USA)

Can ZTE Chorus Smart Phone be upgraded from Android 2.2 operating system to Android 2.3?

Currently ZTE Chorus Smart Phone directly uses Android 2.3 operating system. It does not need to upgrade.

Comparing to the previous version, what improvements and characteristics does Android 2.3 operating system have?

  1. Large-scale improvement on the overall performance.
  2. 3G network sharing;
  3. Support Flash;
  4. App2sdfunction;
  5. Brand new application store;
  6. Development of more Web application API interfaces.

How to add Android account in Chorus Smart Phone?

The Phone doesn’t support this function.

[vs. the Cricket ZTE Score true Android smartphone:

Method 1. When you use the handset for the first time, the handset will prompt the user to enter a g-mail account to bind with the handset.
Method 2. It doesn’t matter if you forget to bind a g-mail account with the handset at the first time, and you can also go to Menu—Settings—Accounts & sync to select “Add account”.
X500 Smart Phone doesn’t support g-mail account binding because it has no GMS application.

How to install the applications to my Android handset?

You can’t connect to the PC to install the applications through 91 handset assistant because there is no built-in driver in the phone. You can download APK application alone into the SD card in advance, insert the SD card into the phone, and install apk application in Myfiles on the desktop.

[vs. the Cricket ZTE Score true Android smartphone:

Please use 91 handset assistant for Android newly published on the 91 handset website. ]

Does Android belong to Linux operation [sic] system?

Strictly speaking, Android doesn’t belong to Linux operation system and it runs based on Linux2.6. kernel. The levels of Android system can be described like this, the bottom is Linux, the middle is java virtual machine called Dalvik, and the top is Android running time library. The applications in Android system are the Java applications running on Dalvik, but Dalvik is running in Linux. Therefore, it can be said that Android is the operating system that runs on the Linux operating system, and Android itself is not any version of Linux.

What is “Android Market”?

The new Android Marketis described as an “open content distribution system”, which can help Android handset end-users search, purchase, download and install all kinds of contents. Unlike the platform of Microsoft and Apple, Android Market can provide users with diversified contents, including the contents from every large media company and the programs from amateur developers.

Cricket to Introduce Unique New Nationwide Cricket Products Into Best Buy and Best Buy Mobile Locations Nationwide [Sept 22, 2011]

The recently launched Samsung Vitality smartphone will be available for $199.99 (MSRP).  In addition, Muve Music will be available on the newly-launched ZTE Score smartphone for $129.99 (MSRP).  A new Muve Music feature phone will also be introduced in Best Buy, the ZTE Chorus, which will be available later this year at $99.99 (MSRP).
[It has been introduced 2 month later at $119.99 but for a limited time (as an introductory promotion) it is available for $39.99 only (so after that $99.99 could be well established).]

With the Muve Music Smartphone rate plan, Best Buy customers will enjoy unlimited song downloads, ringtones, and ringback tones, as well as nationwide calling; unlimited text, picture, video messaging and 3G mobile data; mobile video; data back-up, and 411 assistance all for just $55 per month. The Muve Music feature phone rate plan in Best Buy will be available for $45 per month.

In addition, Cricket is introducing two additional standard feature phones at Best Buy, the Huawei Pillar ($69.99 MSRP) and the Samsung Chrono($39.99 MSRP).  The Pillar features a QWERTY keyboard for fast and easy text and picture messaging.  Customers can enjoy easy talk and test with one simple flip with the Samsung Chrono.

Both feature phones will be available on two new Cricket PAYGo service plans at $25 and $35 per month.  Both plans include unlimited text, picture and video messaging and unlimited mobile web.  The $25 plan includes 300 minutes of US calling per month while the $35 plan includes 1,000 minutes of US calling.


Cricket Announces Upcoming Launch of Muve Music on the Android™ Platform [Sept 8, 2011]

Optimized for a superior music experience, the Samsung Vitality is Cricket’s first Muve Music enabled Android smartphone. Operating on the Android 2.3 Gingerbread platform powered by an 800MHz processor, the fast and affordable Samsung Vitality is easy to use and features Muve Music as well as the Android Market™, Gmail™, Google Maps™ and Google Talk™.  The Samsung Vitality comes preloaded with a special Muve Music 4GB SanDisk flash memory card, which holds up to 3,000 songs and has 1GB set aside for other multimedia content such as photos and videos.  An 8GB Muve Music memory card will be available for purchase and holds up to 6,000 songs from the Muve Music service.

Other key features include:

  • Real web browsing at 3G speeds
  • 3.5″ HVGA Touchscreen display
  • 3.2MP camera/camcorder
  • Stereo Bluetooth wireless technology
  • Wi-Fi®
  • Access to more than 250,000 apps through the Android Market™
  • Social networking capabilities
  • Email applications for both consumer and business email
  • Voice search

With the Muve Music Smartphone plan, Cricket Wireless customers will enjoy unlimited song downloads, ringtones, and ringback tones, as well as unlimited nationwide calling, text, picture, and video messaging, 3G mobile data, mobile video, data back-up, and 411 assistance all for just $65 per month.

Muve Music will be available next week at Cricket company-owned stores and at www.mycricket.com, as well as through select partner retail outlets. The Cricket Muve Music wireless unlimited plan is $65 per month on the Samsung Vitality and $55 per month on the Samsung Suede. The Samsung Vitality has an M.S.R.P of $219.99, but will be available with a $20 instant rebate. The Samsung Suede has an M.S.R.P. of $199.99, but prices may vary by market and by promotional programs.

Cricket Introduces ZTE Score Android™ Smartphone [Sept 22, 2011]

~ First ZTE Smartphone Launched by Cricket ~

Cricket is the first carrier to launch the ZTE Score, which will be available beginning Sunday, September 25 in Best Buy and Best Buy Mobile locations across the United States and will soon be available through Cricket stores and dealers.

The ZTE Score is a full-featured Android smartphone providing speed and ease of use, making it particularly appealing for those customers looking to upgrade to a device with today’s newest technologies. The phone is based on Android 2.3 (Gingerbread) comes with 600 MHz of processing speed and features a 3.5″ HVGA capacitive touch display, accelerometer and virtual qwerty keypad, 3.2MP camera/camcorder, WiFi capable, 3G real web browsing and XT9 Trace for easy text entry.  The ZTE Score also includes the new and innovative Muve Music service, and it also offers access to more than 200,000 apps on the Android market, Google Maps and Navigator, Email, MyAccount, Cricket411, and much more.  The smartphone will be available for $129.99 (MSRP).

With the Muve Music smartphone plan, Cricket Wireless customers will enjoy unlimited song downloads, ringtones, and ringback tones, as well as unlimited text, picture, and video messaging, 3G mobile data, mobile video, data back-up, and 411 assistance.

Cricket’s Muve Music introduction

The Muve Music datasheet at the announcement [Dec 19, 2010]

Muve Music is like no other mobile music service. It was designed exclusively for the mobile phone. With Cricket’s Muve Music rate plan, there are no download fees, no monthly music subscriptions, no streaming music that impacts customers’ data and no contracts or credit cards are required.

Muve Music was created by Cricket in collaboration with the four major record labels: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI Music, and technology partners Samsung Mobile and SanDisk. Muve Music will launch with a robust catalog of music content from each of the four labels.

clip_image002Muve Music, the first wireless rate plan with unlimited music. For just $55 per month Muve Music customers get:
• Unlimited nationwide calling
• Unlimited nationwide text, picture & video messaging
• Unlimited global text messaging
• Unlimited 3G mobile Web
• Unlimited email
• Unlimited data back up
• Unlimited video
• Unlimited full track downloads
• Unlimited ringtones
• Unlimited ringback tones

Muve Music will be available in January 2011 on the Samsung Suede™ (SCH-r710). It features a dedicated music button, prominently displayed on the front of the device that takes customers to the Muve Music experience with one touch. Other highlights include:

  • high-end 3G multi-media device
  • full 3-inch touchscreen display
  • HTML web browser
  • virtual QWERTY keyboard
  • easy-to-navigate user interface
  • 4GB SanDisk flash memory card included
  • $199 M.S.R.P.

The cadence of nationwide introduction:
Cricket Launches Muve Music in Las Vegas [Jan 20, 2011]
Cricket Expands Availability of Muve Music to 13 New Markets Nationwide [Feb 14, 2011]
Cricket Launches Muve Music Unlimited Wireless Rate Plan in New Markets [March 31, 2011]: “… With the addition of these new markets, Muve Music will be available in 26 Cricket markets across the country.
Cricket Passes Three-Quarter Mark in Launching its Muve Music Unlimited Wireless Rate Plan in New Markets across United States [April 12, 2011]: “… With the addition of these new markets, Muve Music is now available in 48 Cricket markets across the country.
Cricket Turns up the Volume: Muve Music Now Available in All Cricket Markets [May 2, 2011]
Cricket’s Muve Music Hits a High Note; Surpasses 100,000 Customer Mark in Five Short Months [July 7, 2011]

Cricket Introduces First Wireless Rate Plan with Unlimited Music Included

~ Innovative, New Digital Music Service Muve Music™ will Debut
at the 2011 Consumer Electronics Show in Las Vegas

SAN DIEGO – December 20, 2010 – Cricket Communications Inc., a leading provider of innovative and value-driven wireless services and a wholly owned subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP), today announcedit is the first U.S. wireless carrier to offer consumers unlimited music as part of a new wireless rate plan. This product offering features an innovative new digital music service called Muve Music. It is the first music experience designed specifically for the mobile phone.

Cricket was the first to introduce an unlimited wireless rate plan and now we are the first to introduce a new unlimited wireless rate plan that includes unlimited music. With Muve Music, Cricket is bringing together the best of wireless and music in a way no one has ever done before,” said Doug Hutcheson, president and chief executive officer of Cricket Communications. “Our recent experience with smartphones has shown us that the right products offered at the right price will be successful with value-oriented customers. We are excited and confident that Muve Music will provide a superior mobile experience for customers who want to create a personal music experience without being tethered to a computer. The result of our collaboration with the music industry during the past two years allows unlimited music downloads, ringtones and ringback tones to be included in a wireless service for a flat monthly rate. We believe the high quality Muve Music experience is the right product at the right time for value oriented customers.”

“Muve Music from Cricket is a game changer for everyone,” said Ben Bajarin, director of Consumer Technology Practice at Creative Strategies. “By tightly integrating the music service into the handset and the billing plan everyone in the value chain benefits and consumers have a complete music service where the phone is the hub not the PC.”

The Muve Music Rate Plan

For just $55 per month, Muve Music customers will get the following features on Cricket’s nationwide 3G network:

  • Unlimited nationwide calling
  • Unlimited nationwide text, picture & video messaging
  • Unlimited global text messaging
  • Unlimited 3G mobile Web
  • Unlimited email
  • Unlimited data back up
  • Unlimited video

And for the first time anywhere in the U.S.

  • Unlimited full track downloads
  • Unlimited ringtones
  • Unlimited ringback tones

With Cricket’s Muve Music rate plan, there are no download fees and no monthly music subscriptions. Customers’ data plans will not be impacted by streaming music over the wireless network and customers won’t be required to use a credit card to purchase music. Unlimited Muve Music is included in the flat rate monthly wireless service plan.

Introducing the Muve Music Service Experience

Two years ago Cricket, in collaboration with key music industry and technology partners, began to create new IP and design a new music experience to meet the needs of customers for whom the phone, not their computer, is the center of their digital life. Muve Music brings the functionality that resides on many online digital music services to the palm of the customer’s hand. The service also delivers innovative new features and functionality that only a wireless network and true mobile offering can provide. With Cricket’s new service there are no cables, no drivers, no synching and no complexity. Everything happens over Cricket’s nationwide 3G network to deliver a robust music experience to music lovers on the go.

Muve Music will have a robust catalog of music content which includes the four major record labels: Universal Music Group, Warner Music Group, Sony Music Entertainment and EMI Music. This groundbreaking new music service and business model was brought about through a unique collaboration, led by Cricket, between the music industry labels, as well as technology partners Samsung Mobile and SanDisk.

“When we first began working with Cricket to model this new service, we quickly realized what a great opportunity it was to develop the first-ever US unlimited music service that comes bundled with a mobile voice, text, and web plan and is fully integrated into the phone itself,” stated David Ring, executive vice president of business development and business affairs for Universal Music Group, eLabs. “There has been nothing like this product or business model ever attempted in this country.”

“Cricket has developed a very compelling experience for their customers which is extremely well integrated into the device and wireless service plan through a new business model that establishes a great approach to partnership in the mobile music space,” said Michael Nash, executive vice president, digital strategy and business development, Warner Music Group. “We’re thrilled to work with their talented team and hope their innovative Muve Music service proves to be influential as we continue to work with the wireless industry to transform the way consumers experience music on mobile phones.”

“Muve Music is a first-of-its-kind solution for US consumers,” said Thomas Hesse, president, global digital business, U.S. sales and corporate strategy, Sony Music Entertainment. “The inclusion of a premium digital music service in the wireless plan is an exciting new opportunity to expand the market for commercial digital music.”

“Muve Music is a truly new kind of mobile music experience, and we’re excited about its potential to connect fans to the artists they love in a unique and innovative way,” said Mark Piibe, executive vice president of global business development, EMI Music.

The Samsung Suede Debuts as the First Muve Music Phone

At launch, Muve Music will be available on the Samsung Suede™ (SCH-r710), marking the unique integration of an innovative new music service and a phone from a leading global handset manufacturer. The Suede is a high-end 3G multi-media devicewith a full 3-inch touchscreen display, HTML web browser, virtual QWERTY keyboard and an easy-to-navigate user interface. Most notably, it features a dedicated music button, prominently displayed on the front of the device, that takes customers to the Muve Music experience with one touch.

The Muve Music service also includes a new technology solution from SanDisk that’s a key part of the service. Muve Music content is downloaded DRM-free over the air to the phone. It is stored and protected on a special flash memory card. This alleviates the need for any cumbersome digital rights management (DRM) scheme and results in a greatly improved user experience, better handset performance and longer battery life.

Muve Music: Meeting the Customers’ Needs

Muve Music is Cricket’s latest innovation. It had its genesis in 2007 when the Company observed interesting customer behavior surrounding its newly launched basic ringback tone service. Within a few quarters of launch, Cricket was generating more revenue for the music industry from ringback tones than most U.S. wireless carriers even though Cricket had a much smaller customer base. Continued analysis led the Company to conclude that Cricket’s customers loved music but they were not having a good music experiencethus prompting the development of Muve Music to provide customers with a way to get the music they love on their wireless phones through a flat-rate plan served by a network they can rely upon.

See Muve Music at CES

Muve Music and the Samsung Suede will debut at the Consumer Electronics Show (CES) in Las Vegas, January 6-10, 2011 and can been seen at South Hall 4, upper level, Room S210 at the Las Vegas Convention Center. The service will be available in January 2011, at select Cricket company-owned stores and at http://www.mycricket.com, as well as through select partner retail outlets. The Cricket Muve Music wireless unlimited plan is $55 per month. The Samsung Suede has an M.S.R.P. of $199.

For more information about Muve Music visit http://www.muvemusic.com and for Cricket’s dynamic device lineup, please visit http://www.mycricket.com.

About Cricket

Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than 5 million customers in 35 states and the District of Columbia. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket’s nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket’s coverage areas at speeds comparable to DSL. For more information on Cricket, visit http://www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.

Nokia Lumia (Windows Phone 7) value proposition

Follow up:
Nokia World 2011 videos on YouTube NokiaConversations channel [Oct 26 — Nov 20, 2011]
ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [Nov 3, 2011]
Designing smarter phones–Marko Ahtisaari (Nokia) and Albert Shum (Microsoft) [Nov 23, 2011]

3 Minutes with Nokia CEO Stephen Elop [YouTube, Oct 27, 2011]

Why a sequencing of launches? US operators have nothing to do with that. N9 is for learning a lot. Not answered yet: elements of UX and Qt environment in the future. Nothing clear for “the other ecosystem” [presumably the Android] what is the standard UX. Nokia sees the Windows 8 opportunity, commonality with Windows smartphone for itself as well. Microsoft bet on HTML5 is also important for the forming of the ecosystem. One is clear it is more than just the phones … it is also search, advertising, unified communications (like Skype), business productivity, gaming, music  … that’s the experience people are looking for.

[About N9 and Qt:] Elements of N9. The things that really define that product you will see continue on. The reason we continue with N9 is because we believe we could learn a lot about certain things that actually make the N9 unique in the way that it is. … What remains unanswered, and will remain unanswered for today, is when I say ‘elements of the user experience’ or ‘the Qt environment’. What does that mean? That’s still something you’ll see ahead from Nokia.

In terms of (Windows Phone) doesn’t allow for the Sense UI or whatever, I would suggest that one of the biggest challenges facing that particular ecosystem is the fact that there is more and more of that going on. And when I go into the store and look at what that brand was supposed to stand for, I’m not quite seeing it — it’s just unclear what the standard is for the user experience.

The user experience of Windows 8 is essentially a supercharged version of the Nokia Lumia experience that you saw on stage today. And you see the parallels and opportunity for commonality from a user perspective. You say wow, this is more than just smartphones, there’s a broader opportunity here. And clearly we see that broader opportunity as well, without specifically commenting on what that may mean in the future.

More hints on N9 and Qt are in the Sept-Oct “Updates” parts of Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan [June 24, 2011]

Nokia’s Elop Plans U.S. Return in ’12 With Multiple Carriers [Bloomberg Business Week, Nov 2, 2011]

“There’s a new tablet opportunity coming,” he said. “We see the opportunity. Unquestionably, that will change the dynamics” of the tablet market.

–  Nokia EVP Jo Harlow [Smart Devices] explains why Windows Phone is “Easier, faster, and a hell of a lot more fun” [inc. the 7 min video interview, Oct 27, 2011]
Nokia Drive gets you where you need to go [inc. the 5 min video interview, Oct 26, 2011]
Nokia Music makes music personal & portable [inc. the 5 min video interview, Oct 26, 2011]
First look at Kinectimals for Windows Phone [inc. the 2 min video interview, Oct 26, 2011]
Xbox 360 on your Nokia Lumia 710 and Nokia Lumia 800 [inc. the 2 min demo video, Oct 26, 2011]
New music picks for Nokia Lumia 710 and Lumia 800 [Oct 27, 2011]
Nokia Music on Nokia Lumia 800 – complete video tour [Oct 27, 2011]
Nokia Maps on Nokia Lumia smartphones [Oct 28, 2011]
Nokia Drive and Nokia Music, with MirrorLink [Oct 28, 2011]
40 hours of hard code: Nokia Hackathon winners [Oct 28, 2011]
End of Updates

Content: Nokia Lumia 800 & 710 – Three Unique Differentiators (Nokia Music and MixRadio, Navigation, ESPN Sports Hub – all free) – A Better Representation of the General WP7 Differentiators – Experience “The Amazing Everyday” Marketing Campaign – Nokia Maps Updates – Other Map-related Applications

NOKIA World 2011 Keynote Handout [Oct 26, 2011]

Nokia Lumia (Windows Phone 7) Experience in London – Nokia Lumia 800 – Nokia Lumia 710 – Nokia Asha [= hope in Hindi] (S40) 200, 201, 300, 303 – Nokia Purity Stereo Handset (in-ear) and Nokia Purity HD Stereo Handset (on-ear) by Monster.

Nokia Lumia 800 & 710, Windows Phones Announced [Anandtech, Oct 26, 2011]

Nokia Lumia Windows Phone Lineup:

Lumia 800 Lumia 710
SoC Qualcomm S2 MSM8255 1.4GHz Qualcomm S2 MSM8255 1.4GHz
Display 3.7-inch AMOLED PenTile RGBG 3.7-inch TFT-LCD
Camera 8MP LED Flash rear facing camera
Carl Zeiss lens
5MP LED Flash rear facing camera
Memory 512MB, 16GB NAND 512MB, 8GB NAND
(up to 24GB via a 16GB microSD)
Dimensions 116.5 x 61.2 x 12.11 mm, 142g 119.0 x 62.4 x 12.5 mm, 126g
Battery 5.365Wh 4.81Wh
Network Support WCDMA, EDGE Class B,
GPRS Class B
HSUPA 5.76Mbps
HSDPA 14.4MbpsWCDMA 850/900/1900/2100
GSM 850/900/1800/1900
GPRS Class B
HSUPA 5.76Mbps
HSDPA 14.4MbpsWCDMA 900/1900/2100
GSM 850/900/1800/1900
Connectivity 802.11n b/g/n (2.4 GHz), BT 2.1+EDR, USB 2.0 802.11n b/g/n (2.4 GHz), BT 2.1+EDR, USB 2.0

Nokia Lumia 800 Presentation and Hands On [26 minutes long, Oct 26, 2011]

Nokia Lumia 800 Presentation and Hands On at Nokia World 2011. Stephen Elop: “The first real Windows Phone”.  It took a third less time to produce the 800 and 710 than previous Nokia Smartphones. The body is all one colour throughout as well.  If you did happen to fall foul of gravity and drop it, the body wouldn’t show its scarring half as much as if it was anodized aluminium for example. The screen is lit up by an AMOLED Clear Black Display, fortified with curved Gorilla glass to make your gestures feel smooth like silk. The Gorilla glass is perfect for protecting the Lumia 800 against scratches when it’s in your pocket with coins and keys.

Nokia relying on Mango smartphones to maintain global market share [Oct 26, 2011]

Nokia will release new Mango models powered by dual-core CPUs with additional functionalities, including the support of NFC technology, in 2012, the sources added.

Nokia should rely on handset ODMs in Taiwan such as Compal Communications and Foxconn International Holdings (FIH) as back-up units, said the sources, noting that Taiwan-based ODMs have enough expertise in the development of Windows Mobile phones and have long been in cooperation with Nokia.

The launch of Mango phones offer a chance for Nokia to build up a complete supply chain that will also include Taiwan makers of optical lenses, modules, flat panels, chassis and cases so as to compete effectively with other handset vendors using supply chains in China or Korea, the sources commented.

Nokia unveils Mango phones, optimizing Taiwan supply capacity [Oct 27, 2011]

Nokia, with strong support from Taiwan-based handset ODMs and component suppliers, has unveiled two a series of its Windows Phone 7.5-based Mango phones, the Lumia and Asha lineups.

While Qualcomm is supplying the chipset solutions for Nokia’s Mango phones, the majority of other parts and components are coming from partners in Taiwan, according to industry sources.

Nokia Mango phones: List of parts and components suppliers from Taiwan




Compal Communications, Foxconn International Holdings (FIH)

LCD panel

Chimei Innolux (CMI), AU Optronics (AUO)

Touch panel

Wintek, Young Fast Optoelectronics, JTouch


Silitech Technology, Ichia Technologies

Metal chassis

Silitech, Chi Cheng Enterprise


Catcher Technology, Foxconn Technology, Lite-On Technology, Chi Cheng


Compeq, Unimicron Technology, Ichia




Largan Precision


Merry Electronics

Quartz component


Source: Industry sources, compiled by Digitimes, October 2011

Nokia showcases bold portfolio of new phones, services and accessories at Nokia World [Oct 26, 2011]

The first Nokia Lumia [the word ‘Lumia’ is the term coined by 20th Century Artist Thomas Wilfred to refer to art created from light] smartphones

First two smartphones based on Windows Phone introduce a range of new experiences designed to make everyday moments more amazing.

Nokia Lumia 800 -- 26-Oct-2011

Nokia Lumia 800
The stunningly social Nokia Lumia 800 features head-turning design, vivid colors (cyan, magenta and black) and the best social and Internet performance, with one-touch social network access, easy grouping of contacts, integrated communication threads and Internet Explorer 9. It features a 3.7 inch AMOLED [PenTile RGBG from Samsung] ClearBlack curved display blending seamlessly into the reduced body design, and a 1.4 GHz processor with hardware acceleration and a graphics processor. The Nokia Lumia 800 contains an instant-share camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for storing images and music. The estimated retail price for the Nokia Lumia 800 will be approximately 420 EUR [US$ 585], excluding taxes and subsidies.

[Nokia Lumia 800 Data Sheet PDF (351.27 KB) and Detailed specifications]Nokia Lumia 710 -- 26-Oct-2011

Nokia Lumia 710
The purposely built, no-nonsense Nokia Lumia 710 can be personalized with exchangeable back covers and thousands of apps to bring the Lumia experience to more people around the world. The Nokia Lumia 710 is designed for instant social & image sharing, and the best browsing experience with IE9. It is available in black and white with black, white, cyan, fuchsia and yellow back covers. With the same 1.4 GHz processor, hardware acceleration and graphics processor as the Nokia Lumia 800, the Nokia Lumia 710 delivers high performance at an affordable price. The estimated retail price for the Nokia Lumia 710 will be approximately 270 EUR [US$ 376], excluding taxes and subsidies.

[Nokia Lumia 710 Data Sheet PDF (181.31 KB) and Detailed specifications]

Both smartphones include signature Nokia experiences optimized for Windows Phone, including Nokia Drive, which delivers a full-fledged personal navigation device (PND) with free, turn-by-turn navigation and dedicated in-car-user-interface; and Nokia Music introducing MixRadio, a free, global, mobile music-streaming application that delivers hundreds of channels of locally-relevant music. In an update delivered later this year, Nokia Lumia users will also gain the ability to create personalized channels from a global catalogue of millions of tracks. Also integrated in Nokia Music is Gigfinder, providing the ability to search for live local music for a complete end-to-end music experience, as well as the ability to share discoveries on social networks and buy concert tickets also coming in the Nokia Music software update delivered later this year.

Completing the ultimate mobile audio offering, Nokia also introduced the on-ear Nokia Purity HD Stereo Headset by Monster and the in-ear Nokia Purity Stereo Headset by Monster, co-designed and co-developed by Monster, a recognized leader in high performance audio. Both products provide a fresh listening experience and are the first output of the exclusive long-term partnership between Nokia and Monster, intended to introduce a range of premium audio accessories to reflect the outstanding quality and bold style of the Lumia range.

The new Nokia Lumia 800 is now available in select countries for pre-order on www.nokia.com and is scheduled to roll-out across France, Germany, Italy, the Netherlands, Spain and the UK in November, with 31 leading operators and retailers providing unprecedented marketing support in those first six countries. It is scheduled to be available in Hong Kong, India, Russia, Singapore and Taiwan before the end of the year, and in further markets in early 2012.

The Nokia Lumia 710 is scheduled to be available first in Hong Kong, India, Russia, Singapore and Taiwan toward the end of the year alongside the Nokia Lumia 800, before becoming available in further markets in early 2012.

Nokia also announced its plans to introduce a portfolio of products into the US in early 2012 and into mainland China in the first half of 2012. In addition to the existing products, which include coverage for WCDMA and HSPA, Nokia also plans LTE and CDMA products to address specific local market requirements.

Three Unique Differentiators

Free Nokia Music and MixRadio:

Music and Entertainment – Nokia Lumia 800 [Oct 26, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/tTY5an is not your everyday phone. With access to millions of songs in Nokia Music and MixRadio, your ears need never be bored again. With the best in mobile phone entertainment you get more than just click and play. You can create your own channels based on the artists you like, or let MixRadio create a personalised experience based on the music you already have in your library. Throw in the ability to record and watch HD video wherever you are, and you’ll be entertained for hours. Music and Entertainment is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Music and Entertainment – Nokia Lumia 710

Nokia’s new Windows Phone include MixRadio streaming music [Oct 26, 2011]

Nokia unveiled its first two Windows Phone smartphones this morning at its Nokia World conference in London: the Lumia 800 and Lumia 710.

Both will include an app called Nokia Music which represents the company’s latest digital music initiative.

During the keynote presentation at the event, Nokia SVP Kevin Shields borrowed one of Apple’s famous phrases to trumpet the simplicity of Nokia Music: “No signup. No subscription. No login. No password. No nothing. It just works!”

What is ‘it’ though? Well, the key feature of the Nokia Music app is called MixRadio. It provides a host of streaming music mixes – playlists of tracks – which can also be cached locally on the device. Sorted by genre, the playlists will be updated every week or so by Nokia’s music team with new tracks.

Music Ally got hands on with the app directly after the keynote, and was shown another feature of MixRadio: its Pandora-style ability to create personal mixes for people when they search for a specific artist. These too can be downloaded to the Lumia phones for offline play.

“I think we have finally solved the mobile music problem. I don’t know how to make it any easier,” said Shields during the keynote. But what about licensing? Afterwards, we asked the Nokia staffer who was demonstrating the app where it stands regarding licences.

He said that Nokia will be building on its existing relationships with rightsholders for its a la carte store and other music services, but said the specific deals for MixRadio are still being negotiated and will hopefully be in place for the launch of the new phones in November.

As with Pure Digital’s announcement of its Pure Music service earlier this week, it could be seen as risky to unveil a new app before the licensing deals are sealed.

There is a music panel session later today at Nokia World with representatives from PIAS and Warner Music International, so we’ll aim to sneak in a question about it.

Free Navigation:

Nokia Drive for Lumia [Nokia Conversations, Oct 26, 2011]
Nokia Drive on WP7 demo by Andre Kuhn [Oct 26, 2011]

Andre Kuhn, the Product Manager for Nokia Drive on WP7 gives us a demo of the Nokia Drive app.

Nokia Drive has been crafted for the new Nokia Lumia phones using the years of expertise we have accumulated in location-based services. This resulting translation for Windows Phone is an application specifically designed to make navigation effortless.

Driving while referring to your smartphone’s sat-nav is not always easy, especially in busy traffic, when you need it most. That’s why we simplified the user interface of Nokia Drive, so that you can focus on features and information you need most.

A map of your position, the direction to take, your speed and the distance to your destination are essential elements of Nokia Drive. So we’ve made them easy to read from the screen of your Nokia Lumia.

Nokia Drive for Windows Phone navigation

Nokia Drive also has neat features like support for 2D and 3D maps, a night mode and satellite view. And, to make it easier for you to find your next destination, Nokia Drive supports type-ahead suggestions and search history. You can also swipe between search results.

Local interests using Nokia Drive for Windows Phone

Most importantly, you can save on data costs with Nokia Drive because you can preload country maps. Fast, reliable, nice to look at and available in more than 100 countries, you are going to love our vector maps.

Nokia Drive comes preinstalled on Nokia Lumia 800 and Nokia Lumia 710 and is available in almost 50 languages.

Of course, Nokia Drive is also available for smartphones with Symbian Anna and Symbian Belle, and for Nokia N9 which also support Nokia Car Mode and MirrorLink. Read more about our location-based apps on the Nokia Maps Blog.

Drive and Maps – Nokia Lumia 800 [Oct 26, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/v8hEox is not your everyday, everyday phone. Want to feel like a local anywhere? Nokia Drive and Nokia Maps give you comprehensive mobile navigation and the insider knowledge to make it happen. With support across 95 countries, you’ll get accurate turn-by-turn directions to the destination of your choice, as well as information on all the cool places to visit when you get there. Drive and Maps is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Drive and Maps — Nokia Lumia 710

Nokia Maps for Lumia [Nokia Conversations, Oct 26, 2011]

You might already be familiar with Nokia Maps on other platforms: it’s currently available for Symbian, MeeGo but also on the web and on your iOS or Android mobile browser.

Whilst Nokia Drive has been specifically designed for your effortless driving experience, Nokia Maps lets you see where you are and discover places nearby in an instant. In other words Nokia Maps is your perfect companion if you want to explore the world around you, no matter whether you are a local or not.

Nokia Maps for Windows Phone

With Nokia Maps you can easily find a place because it supports intuitive auto-complete suggestions and search history.

However, if you are unsure of where to go next, Nokia Maps helps you decide which place to pick by including reviews and photos from over 50 guides & local content providers.

And that’s not all. With just a tap you can now see which other places are close to the one you’ve just selected. So, after a good meal at a restaurant you know where to go for a drink without going to the other side of town.

Getting to the place you have selected is very easy with Nokia Maps because you get smart directions for drive, walk and public transport. It puts you in charge of navigation. You decide where to go and how to get there.

These are only a few of the things that are keeping us busy bringing you the best location-based experience.

Nokia Maps for Windows Phone

Nokia Live View, for instance, which is currently in beta for Nokia Symbian smartphones, is our augmented reality application. Wherever you are, just open the camera of your smartphone to discover more of what’s around you. And if you are into outdoor activities, you will be thrilled to know that we are working on a specific application for you, called Nokia Tracks. With more than 80% of the planet covered by non-urban areas, we know that you have a lot to explore. This is why we want to give you the ability to record where your route has taken you so far, your current direction, your altitude, and how fast you are going. Stay tuned to know more about the development of Nokia Tracks!

The most advanced features of Nokia Maps are also available on Nokia smartphones with Symbian Anna, Symbian Belle, and MeeGo. You can read more on the Nokia Maps Blog. Nokia Maps is going to be available soon in the Marketplace for your Windows Phone. We can’t wait for you to let us know what you think about it.

Free ESPN Sports Hub: shown only as a “sneak peak” of the future service which will come exclusive to Nokia

Nokia showcases bold portfolio of new phones, services and accessories at Nokia World [Oct 26, 2011]:

Nokia Lumia 800 with ESPN Hub -- 26-Oct-2011This unique collaboration between our two companies on the ESPN Hub has been a truly global effort that will see us continue to work closely together in the months ahead.  Nokia not only provides a great distribution platform, but they’re also a driver of innovation, which allows us to create an experience that enables ESPN to better serve sports fans around the world.

Russell Wolff, Executive Vice President and Managing Director, ESPN International 

Nokia Sports App for Windows Phone 7

Nokia’s third and final innovation for its own branded Windows Phone devices will be in the sports field. Nokia Sports will be integrated with ESPN Sports Huband will highlight Windows Phone 7′s panoramic screens to provide highlights, news, scores, and team information.

Users can pin a league or a team back to the start page on the Metro UI as a live tile. This way, users can have quick access to their sports teams.

A Better Representation of the General WP7 Differentiators

[Social] People and Messaging – Nokia Lumia 800 [Oct 25, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/sjGgMl is not your everyday phone. Combining the best in stylish hardware and the best in stylish software, you get a colourful touch screen phone that looks great and feels greater. The People Hub is where being social starts. You’ll be able to see all the latest updates from Facebook, Twitter and LinkedIn straight from the Start screen. Whether you’re on the go and looking for what’s new, searching for someone’s contact details, taking pictures, or starting conversations, everything’s right where you want it to be. Close at hand. People and Messaging is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

People and Messaging – Nokia Lumia 710

Office and Mail – Nokia Lumia 800 Smartphone [Oct 26, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/ugel2T is not your everyday phone. Working on the go is a necessity these days. Thankfully, Nokia Lumia 800 comes with Microsoft Office Mobile built in, helping you meet any deadline regardless of your location. Whatever email account you use, it’s incredibly simple to set up mail on this phone and have the latest from your inbox available in just a click. Office and Mail is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Office and Mail – Nokia Lumia 710

Marketplace and Games – Nokia Lumia 800 [Oct 26, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/w4YsUA is not your everyday, everyday phone. What’s a smartphone without an app or two? Marketplace is the place you’ll find the best smartphone apps, games and more on the Nokia Lumia 800. And with Xbox Live available out-of-the-box, you’ll have access to endless hours of fun. Great if you find yourself need of a little light entertainment on the move. Marketplace and Games is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Marketplace and Games — Nokia Lumia 710

Browsing and Search – Nokia Lumia 800 [Oct 26, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/sjGgMl is not your everyday, everyday phone. Access to the internet is a must have. And getting where you want to go online has never been more important. Thankfully, browsing doesn’t get much better than it is on the Nokia Lumia 800. With Internet Explorer 9 and HTML5 you get the same experience you already know and love from your desktop on your phone. Browsing and Search is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Browsing and Search — Nokia Lumia 710

Experience “The Amazing Everyday” Marketing Campaign

An excellent summary of the marketing campaign and sales approach:
More than just sexy phones: how Nokia will help sell Windows Phone 7 [Oct 29, 2011]

Introducing Nokia Lumia – The Amazing Everyday [Oct 26, 2011]

Introducing the new Nokia Lumia – http://nokia.ly/sTL7b1 – Welcome to The Amazing Everyday. Nokia Lumia is the latest smartphone that puts your people first. It’s where being social starts. With updates from Facebook, Twitter and LinkedIn at your fingertips straight from the Start screen, you’re never far away from seeing what’s new. And with free drive navigation, super-fast browsing, access to millions of songs for your mobile music collection, and the ability to run Microsoft Office on the run — Nokia Lumia is packed with features that will make your life easier, faster, funner. So, whether you’re on the go, searching for someone’s contact details, taking pictures, or starting conversations, everything’s right where you want it to be. Close at hand. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

10:18 JJ: Steven Overman – marketing – wants to drive lust for Lumia. Marketing communication target age is 25 years old.

10:20 JJ: The Amazing Everyday campaign. “Everyday can be amazing. You can do everyday things in amazing ways. We are going to fill the world with tiles. It’s about time someone offers an alternative smartphone UI.”

The tagline is meant to emphasize optimism and new experiences. Overman said in every channel where Nokia is selling its Windows Phone devices, Nokia will launch a kind of viral marketing campaign – think people dressed as Windows Phone tiles, DJ booths at bus stations – to drive interest in Windows Phone. The design of stores where the devices will be sold will reflect the mutli-colored tiles that mark Windows Phone’s user interface.

10:23 JJ: “We’re going to invade cities. A journey which is leading people to a store. We’re making marketing that is contagious. That people will take photos of.”

The Amazing Everyday TVC – Nokia Lumia 800 Smartphone [Oct 26, 2011]

Nokia Lumia 800 smartphone http://nokia.ly/vZ6q75 Hidden away in the everyday are billions of little adventures. The new Nokia Alpha 800 smartphone makes it easier to find them, take part in them and share them. Daily routines are transformed. Life gets richer. ‘You’ll never guess what happened to me today’ gets said a lot more. And of course, the everyday doesn’t feel everyday anymore. See more of The Amazing Everyday at http://nokia.ly/hWCnbn Learn more about the Nokia Lumia 800 here http://nokia.ly/vZ6q75 Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Nokia Lumia 800 – Eggs and Bacon Guy [Oct 26, 2011]

An ex-American footballer who was once security for New Kids On The Block. He can cook. He can dance. He can serve up the amazing everyday on plate. See more of The Amazing Everyday here: http://nokia.ly/hWCnbn

Nokia Lumia 800 – Wind Skating [Oct 25, 2011]

Take one car park in downtown LA. Add five pioneers in wind-assisted recreation. And let them show off their new sport, wind skating, check out more at http://windsskate.com See more of The Amazing Everyday here: http://nokia.ly/hWCnbn

Nokia Lumia 800 Smartphone – Gangster Ironing [Oct 26, 2011]

We found Marciano Darling doing his Gangster Ironing online. We invited him from The Bahamas to LA to be in our film. He agreed, but like all good gangsters only if he could bring his mum. See more of The Amazing Everyday here: http://nokia.ly/hWCnbn

Nokia Lumia 800. The designer’s story. [Oct 26, 2011]

An insider’s view on the design principles for the new Nokia Lumia 800 http://nokia.ly/vrJT12 with Nokia designer Anton-Olof Fahlgren. Easier, faster, funner: experience The Amazing Everyday here: http://nokia.ly/hWCnbn

Nokia Maps Updates

Nokia Maps for Web update [Oct 25, 2011]

Our maps.nokia.com has been recently updated with yet more features that we are sure you are going to love.

Nokia Maps 3D: Making Of  [Oct 24, 2011]

With Nokia Maps 3D (http://nokia.ly/snhwAs) it’s almost like being there. You might be wondering how we manged to get such a high level of detail. It certainly isn’t easy, but it’s easy to explain.

First of all, a nice surprise for the location fans among you: the wonderful Nokia Maps 3D is going to be 100% 3D and 0% plugin. If you want to give it a try, it’s been available for a while. All you need to do is point your browser (only Chrome at the moment, other browsers are being tested) to http://maps.nokia.com/webgl

New additions to Nokia Maps
– Plugin-free 3D maps- Heat maps in 56 countries – Public Transport guides- Explore Places

Since we first launched Nokia Maps 3D, many of you were eager to know exactly how we are able to provide such a photorealistic experience. With you in mind, we prepared the video at the top of the page that helps to explain all.

But of course maps.nokia.com is not only about 3D where you can feel like you were at any part of the world. Which is why we are introducing editorial pages for more than 50 cities around the world. Now you can discover all the cool places in, for instance, London, New York City, Buenos Aires, Melbourne, get the latest weather forecasts and Lonely Planet suggestions in one place.

Nokia Maps London City Page

And to make you feel more like a local anywhere, we increased the coverage of heat mapsto 56 cities. However, that’s not all. We have one more feature we would like to highlight: public transport.

Now, in more than 420 cities you can plan your journey from A to B also with underground, light rail and similar options. In more than 30 of those cities you also get timetable information to know exactly when you have to leave home.

Nokia Maps London Public Transport

Give maps.nokia.com a try today to find your perfect destination and have Nokia Maps guide you there, effortlessly.

Nokia Maps set the 3D world on fire, with heat maps [Oct 25, 2011]

GLOBAL – Ever since the new-look Nokia Maps was unveiled last Tuesday, we’ve been playing around with the new features. If we’re not taking a 3D look at the new cities, we’re zooming into different places to see where the local hotspots are by using the heat maps. Want to know more about how these features work? Then read on.

Nokia Maps 3D

Nokia Maps has been a great service offered by Nokia for a couple of years now. We’ve seen it grow from an on-device service to one that now works on the Web. As good as Nokia Maps is, it’s the new feature that’s blowing people’s minds. Nokia Maps 3Dshows you the world in a full 360º perspective – or at least certain cities of the world, for now.

In order to capture the images of a city, specialised camera equipment takes an image a second of the same object, up to 100 times, each at a different angle. It’s at this point the images are automatically joined together to form the 3D object by clever image processing software and those images in turn are joined to the previous image resulting in a seamless tapestry of 3D mapping-goodness.

There are currently 23 cities that have been turned into 3D models with a plan to create 3D representations of everywhere in the world. The practicalities of this can prove difficult, though, particularly with local laws which might prevent our cameras from flying overhead.

Here’s two images of a 3D Buckingham Palace in London with a north view and a south view – Select the images for a close-up.

Heat Maps

Heat maps on Nokia Maps works for one reason, and that’s down to the Points of Interest (POI) that are stored on the Ovi Places directory. Let’s say you want to go out in London for the night, but you’re not sure where the buzzis, or where’s popular. The heat map is an overlay that shows you a darker red colour for more popular – or POI dense – places, with the orange and yellow colours representing the less dense places. Somewhere still exciting, but maybe more intimate and secluded.

In order to achieve this visualisation and not have every single POI on the map, Nokia selected some of the premium POIs. This is due to the fact that people can add their own public place to the map which saves to the directory, and we wouldn’t want to spend the day visiting other people’s houses or offices, would we? The premium POIs are provided from services, such as Lonely Planet, WCities and Michelin to name a few, and these bring reviews and some great photos, too. So you know what to expect before you set off out on your travel to the hotspot.

As the POIs are constantly being updated to add more great restaurants, bars, sight-seeing spots or shopping outlets, this heat map will evolve over time, too. So we’ll expect to see this feature to continually grow and evolve and maybe even see the hotspots shift, slightly.

Here’s what the London Explore local sights heat map looks like with one of the photos selected – Click the image to zoom in and for more details.

You can see there’s the option to expand the window so you can see more details of that place, along with the address and some other options, too, such as share, directions and even a star rating.

What’s your favourite feature of the new and improved Nokia Maps? Have you used the heat maps yet for ideas of where to go? Let us know, below.

Yahoo! Maps: Now powered by Nokia [Oct 25, 2011]

Nokia powers Yahoo! Maps

Last year Nokia and Yahoo! joined forcesto create an alliance that leverages each others’ strengths in email, instant messaging, maps and navigation services. The purpose of the alliance is to provide consumers with access to world-class experiences on both PC and mobile devices.

Following on the successful transition of Yahoo! powering Nokia’s email service, Yahoo! is now making the switch to using the Nokia Maps platform. With a gradual rollout which is starting today in the United States and Canada, Yahoo! Maps is now amongst others benefitting from new features provided by Nokia Maps: latest maps with up-to-date location data/addresses, new routing options allowing users to avoid tolls and freeway, updated road networks and points of interest.

The Nokia Maps engine has been then customized by Yahoo! to offer a new, simplified layout and visual design with a maximized viewable area, enhanced business listings support, leveraging the improvements made to the Yahoo! local listings database, and a consistent interface across the Yahoo! network with the universal location widget, allowing users to search and select locations.

Yahoo! Maps powered by Nokia

This platform switch is further proof of the world class platform expertise and scalable global infrastructure that Nokia has been building over the last couple of years in the location platform space. Other companies have also recognized Nokia’s leadership in that area. All over the world we are supporting partners like Foursquare, Yelp, VKontakte and Sina, to mention a few, in the development of innovative location services – for web as well as for native mobile apps.

In doing so, our partners benefit from our modularly usable platform. What does that mean? It’s quite simple: Every partner can use exactly those pieces of the platform that he needs. At the same time our global platform infrastructure is designed to scale – allowing us to partner with some of the largest companies in the world. You want a proof for that? Just check out Yahoo! Maps – now powered by Nokia.

You can give it a spin now at maps.yahoo.com (US, English); espanol.maps.yahoo.com (US, Spanish); ca.maps.yahoo.com (Canada, English); and qc.maps.yahoo.com (Canada, French).

Other Map-related Applications

Nokia showcases bold portfolio of new phones, services and accessories at Nokia World [Oct 26, 2011]

In addition to its world-class, free walk-and-drive navigation for more than 100 countries worldwide, the Nokia Public Transport application tracks public transportation directly on a mobile device in more than 430 cities worldwide, including up-to-the-minute updates on bus and train routes for 45 cities. Nokia also introduced Nokia Pulse, which allows location-tagged updates and photos to be sent privately, adding location to conversations with the people that matter most. Nokia also showcased Nokia Live View, which turns the phone’s camera view finder into a reality augmenting tool. With Nokia Live View, a phone can be pointed to a building or street and the names of the places become superimposed over them, offering one click access to detailed information about businesses, restaurant or attractions. All the applications announced today are available at Nokia’s Beta Labs (betalabs.nokia.com).

Nokia also announced:

An agreement with the New York Metropolitan Transit Authority to develop a NFC-based smartphone ticketing solution to pilot on New York regional commuter trains starting before the end of 2011

Nokia Pulse Beta (likely to graduate to a commercial product) [Oct 26, 2011]

Nokia Pulse. The New Way to Check in [Oct 25, 2011]

Adding an inspired twist on social location, Nokia Pulse lets you instantly send location-tagged updates and photos to private groups of family and close friends. So syncing up in town and staying up to date is even simpler than sending a text message, but still just as private.

Nokia Pulsebrings your everyday conversations to life by automatically tagging photos and updates with your location.

Every conversation, from pickups and drop-offs to meet-ups, is as instant, private, and simple as sending a text, but far more useful and engaging. Nokia Pulse is integrated with Maps, so finding people nearby, discovering new places, and getting directions is a snap.

Group Conversations:
Keep it Private. Keep it Personal. Keep it Real.

  • Private check in – All your conversations stay private and safe
  • Photo check in – Automatically tag your location to all your photo updates
  • Private by Default – No complicated privacy settings needed

Live Places:
One tap and they know where you are. Two taps to get you there.

  • Bring your favorite places to life – Post a favorite place to a conversation
  • Discover what.s nearby – Make and view recommendations of nearby places of interest
  • Getting there is a snap – Get directions directly from the recommended place

Your People:
Your Family. Your People. You Decide.

  • Instant: Receive instant on-device notifications of all new updates
  • Open:  Everyone with an email address can participate
  • Easy:  Sending and receiving messages with Nokia Pulse is as easy as SMS
  • Powered by the cloud: Your conversations are saved in the cloud for as long as you need them
  • Accessible from anywhere: Nokia Pulse is available on multiple touch-points – desktop web, mobile web, Windows Phone and Symbian devices

Nokia Maps Suite Beta (likely to graduate to a commercial product) [Oct 26, 2011]

Nokia Maps Suite brings you the future of location-based services. Places helps you discover where to go and Public Transport shows the best way to get there with buses, trams and trains with worldwide coverage. Nokia Live View, the augmented-reality browser, turns your phone.s camera viewfinder into a new way to spot nearby attractions, shops, restaurants and places of interest. With Pulse, you can check in with the people you care about most—your family and close friends.

Wherever you are, you have access to everything you need to explore your surroundings, share special moments, and plan your next adventure.

Nokia Maps Suite includes:

Live View
A new way to easily find information and services on the go.
Learn more | Discussion | Suggestions | Bug reports

Discover places around you.
Learn more | Discussion | Suggestions | Bug reports

Public Transport
Plan your journey from here to there easily.
Learn more | Discussion | Suggestions | Bug reports

Privately share and discuss your location, photos, and more.
Learn more | Discussion | Suggestions | Bug reports

Try one, get four.

Even if you only use one of these stand-alone apps, we’d like you to install the Nokia Maps Suite and see how things work. Please read the installation and set up instructions on the Try It page. And note that there are some Known issues.

Make a difference. Give feedback!

Please share your thoughts, questions, bugs, and suggestions in the feedback forum (after checking the Known issues). When submitting feedback, select the most appropriate sub-category to make sure the right developers see it.

Discover your world and share it with people who matter the most [Oct 26, 2011]

It’s nice to feel like a local no matter where you are. Maybe you’re in London for Nokia World and have taken some time to see the sites, Places helps you find out where you are. Then you feel like having a coffee and use Live View to get information and reviews about the cafes closest to you. Enjoying your double cappuccino, you check in with Pulse and see that friends are in London for Nokia World too. Finally, you use Public Transport to find the quickest way to meet up with them. But how do you know all of the apps are up-to-date and that you have the latest and greatest from Nokia’s Location team?

We present to you the new Nokia Maps Suite for Symbian. It brings you all of the latest location applications in one easily downloadable package. The Nokia Maps Suite installer checks for the latest each app has to offer and automatically updates, optimizing performance. Today, Nokia Maps Suite is introducing a whole new range of apps: Places, Live view, Pulse and Public Transport, all of which can be installed together on your phone’s home screen. Be one of the first to try it!


With one tap from your home screen, see where you are and instantly discover places around you listed in handy categories.


Live view

Explore your surroundings in a new way. The Live View augmented-reality browser uses your phone’s camera viewfinder to spot nearby places and instantly shows what’s around you: landmarks, restaurants, bars, shops, public transport stations and more.

live view


An exciting new way to check in with the people you care about the most—your family and close friends. By default, it’s private and you don’t need to be part of a social network, simply add your email address and post. You can automatically add location to every update and receive instant notifications for new updates. Pulse is integrated with maps so you can easily discover nearby places, get directions and recommendations from trusted family and friends.

Pulse group view

Public Transport

All of your commuter information and trip planning at your fingertips! You can choose from multiple route suggestions and follow the slick list of directions for buses, trams, underground or trains. Check the next departure times for the nearest station and any one you have in mind, and easily save your regular commutes to favourites.

public transport

This first release of Nokia Maps Suite for Symbian lays the groundwork of things to come. We’d love for you to try it out and let us know which apps you like to use and when. Give it a try and tell us what you think in Nokia Beta Labs!


Rebekah, Community Feedback Manager

More Information on Nokia Maps Suite: Places [Oct 26, 2011]

Nokia Places helps you discover where to go faster. Simply open the app and instantly see what’s around. With just a tap or two you can turn places on the map on or off. Tap on the markers to see what the places are and how they are rated. Go to the details to read reviews, make reservations, and find your way there.

Live View: Augmenting Reality Everywhere Experimental Beta (prototype that may change or disappear after the trial period) [updated: Oct 26, 2011, released: July 12, 2011]

A new way to easily find information and services on the go

Have you ever wished you could spot the closest restaurant or ATM? Nokia Live View is a fun and easy way to discover what is around you. Simply launch the app on your phone and Live View will display the points of interests in the camera viewfinder view/ List view / Maps view.Nokia Live View connects you to what you.re looking for . and more . exactly when and where you want it. With Live View you can:

  • Select your interests in many different categories . Live View will filter the points of interests and present your choices
  • Know your options . get details, read reviews of restaurants and hotels
  • Enjoy the place . with one tap you can make a reservation, or navigate to the location via turn by turn walking map

What is different in this version?

Based on your feedback the product has been refined and has the following new features:

  • Live View is now available in several views – Camera viewfinder view, List view, Maps view. Accessible via screen navigation circles on the menu bar
  • Settings to configure the distance in Miles vs. Kilometers
  • Search and My Stuff . Search for a place and access previously searched items from My Stuff
  • Places grouping . when many places are located at the same location they are grouped and can be accessed by expanding the group
  • Browse through the Famous Places around the world
  • Scrollable List view sorted by distance with places details and orientation
  • A single click access to Call, View Ratings, Walk, Drive or Share the place
  • Layout, UI and performance improvements

Nokia Live View augmented reality browser (experimental beta at Nokia Beta Labs) [July 11, 2011]

http://betalabs.nokia.com/apps/nokia-live-view Nokia LiveView is a fun and easy way to discover what is around you. Simply launch the app on your phone and LiveView will display the points of interests in the camera viewfinder.

We are looking forward to your feedback!

We would love to hear from you with feedback on the productand any enhancements that you could think of to make this a better product.

Please make sure to rate our service by answering the NPS question in the client. If you want to leave more detailed feedback you can use the forum here on Beta Labs. Our team will be monitoring the feedback and we respond to you in the forum.

Nokia Live View updated. Augmenting reality everywhere. [Oct 26, 2011]

Are you hooked on Nokia Live Viewyet? If not, we’re pretty sure you will be—because Live View changes the way you see the world around you. It doesn’t matter what you’re looking for, like a café, ATM, or train station. Just look through your phone’s camera viewfinder, and the Live View augmented reality browser actually shows you whatever you’re looking for.

live view

Say you’re taking a taxi to meet friends at that new hot spot downtown. But when the driver drops you at the curb, you don’t recognize a thing. You know it must be close by, but where exactly? No worries. Just pull out your Nokia N8, launch Live View, and see exactly where the place is. It sounds like a gadget 007 might carry. But it’s already in your pocket. Just tap to call or navigate with turn-by-turn instructions. With Live View, you’ll probably beat your friends there. So share your location with them via email or SMS.

Live View can even help you spot new places of interest.  Always looking for the best Korean BBQ on the block? Save your customized searches so you can explore even easier next time. And once you discover someplace new, you can read reviews, descriptions and destination information.

So what do you think? Has Live View saved you from wandering aimlessly? Helped you find something new and different? Share your stories!

Try Nokia Live View for yourself.  This new beta releasehas the following new features:

  • Live View is now available in several views – Camera viewfinder view, List view, Maps view. Accessible via screen navigation circles on the menu bar
  • Settings to configure the distance in Miles vs. Kilometers
  • Search and My Stuff – Search for a place and access previously searched items from My Stuff
  • Places grouping – when many places are located at the same location they are grouped and can be accessed by expanding the group
  • Browse through the Famous Places around the world
  • Scrollable List view sorted by distance with places details and orientation
  • A single click access to Call, View Ratings, Walk, Drive or Share the place
  • Layout, UI and performance improvements

– Ashok, Nokia Live View team

More Information on Nokia Maps Suite: Public Transport [Oct 26, 2011]

Nokia Public Transport helps you navigate cities by public transportation. You can:

  • Choose from multiple routes and follow the list of directions for buses, trams, underground or trains.
  • Smart navigation for walking helps you reach your destination door-to-door.
  • Check the next departure times for any stop in your city and easily save your regular commutes to favourites.

You can enjoy of all these features with time-based information in these areas:

Berlin & Brandenburg, London, New York City, Toronto, Dallas, Los Angeles, San Diego, Denver, Bay Area, Las Vegas, Honolulu, Chicago, Miami, Atlanta, Boston, Turin, Flanders, Denmark, Auckland

We also offer worldwide Simple routing information. Simple routing uses the map data to calculate a heuristic route, based on the likely frequency of lines.
Check out the list of citieswhere coverage is available.

What’s different from the last version?

We have increased our time-based coverage (before we only supported Berlin & Brandenburg) and added Simple routing for many cities all over the world. There’s also a new Stations nearby page (formally known as Departures) with all the stations and departure times around a selected spot. And the Journey details page visuals has been improved.

Nokia City Scene Experimental Beta (prototype that may change or disappear after the trial period) [Oct 25, 2011]

Nokia City Scene (Nokia Beta Labs) [Oct 21, 2011]

Explore cities in 3D with Nokia City Scene from Nokia Research Center. http://nokia.ly/q78Qhw Click on buildings to browse their stores and services, or use search to jump to what you are looking for. Connect to your social networks to find friends’ check-ins or share locations. Now featuring about a dozen US cities with coverage expanding both in the US and to Europe.

Explore cities in 3D with Nokia City Scene from Nokia Research Center. Click on buildings to browse their stores and services, or use search to jump to what you are looking for. Connect to your social networks to find friends’ check-ins or share locations. Now featuring about a dozen US cities with coverage expanding both in the US and to Europe.

The application combines NAVTEQ street imagery, building models and terrain data to create interactive panoramic street scenes. It uses building models to make buildings clickable, and to present information right on the building facade, so you can discover information just by browsing along a street.

You can use City Scene’s location aware search to jump directly to a panoramic view of the place you’re looking for, so you’ll recognize it when you go there. The application lists your friends’ Foursquare and Facebook check-ins so you can jump to where they’ve been. You can also share “postcards” of locations complete with street address (maybe suggesting a place to meet for coffee later). The Featured Cities list will grow automatically as NAVTEQ completes more drives.

We’d be really happy to hear your feedback about Nokia City Scene. If you’ve any comments or suggestions please visit our forum. Please check also the Frequently Asked Questions.

Windows 8: the first 12 hours headlines and reports

After  A too early assesment of the emerging ‘Windows 8’ dev & UX functionality [June 24, 2011] we came to an as full disclosure as possible by the keynote of the BUILD conference. Here are the very first (12 hours) reactions to that:

Windows 8 debuts at Microsoft Build (live blog) [cnet, with keynote liveblog replay embedded]

Qualcomm’s Snapdragon Powering Windows 8 Prototype PCs [PCMag.com]
At the Build conference, in Anaheim, Microsoft demonstrated a number of prototype PCs running its Windows 8 development platform. And if you expected Intel or AMD guts in most of them, you’d be wrong.

Qualcomm Powers Next Generation of Windows 8-Based Prototype PCs Previewed at Microsoft BUILD [Qualcomm press release]

The next generation of Snapdragon processors is a family of all-in-one chipsets with the option for integrated multimode 3G/4G, differing numbers of CPU cores and the ability to support a range of device types.

Shown for the first time, Qualcomm’s Gobi solution provided the 3G/4G LTE connectivity of a Windows 8-based prototype PC. Qualcomm’s Gobi mobile Internet connectivity solution is a pre-certified multi-mode 3G/4G LTE module that makes it easy for OEMs to certify the connectivity of any Windows 8-based PC. By integrating a Gobi-based module into Windows 8-based PCs, Qualcomm will provide a fast, easy-to-use global connectivity solution for an untethered, productive user experience.

Qualcomm’s Snapdragon family of mobile processors also delivers dual-band Wi-Fi®, Bluetooth and FM radio connectivity through Qualcomm Atheros’ WCN3660 combo chip. The WCN3660 is an integrated solution optimized to work with a broad range of mobile operating systems and will be the first in a series of 802.11n wireless LAN solutions to fully support Windows 8.
[see also:
Qualcomm Snapdragon SoCs with a new way of easy identification [Aug 4, 2011]
Next-gen Snapdragon S4 class SoCs — exploiting TSMC’s 28nm process first — coming in December [Aug 9, 2011]
Mobile Internet (Aug’11) containing a lot of information about Qualcomm’s truly leading edge capabilities in that space

Hands-on with Windows 8: A PC operating system for the tablet age [ars technica, pre-written with full knowledge already, but published just as the keynote began]

It’s not finished yet, and Microsoft still has plenty of work ahead of it, but one thing is clear: Windows 8 is a genuine, uncompromised tablet operating system.

Liveblog: Microsoft previews Windows Server 8 at BUILD [ars technica, with keynote liveblog replay embedded]

Hands-on with Windows 8: it’s good stuff on the PC, too [ars technica, published (?written?) after the keynote quite probably because the keynote was mostly Metro/tablet oriented]

[summarized opinion in the end of the article:]
Windows 8 is a usable touch-screen tablet operating system, and it certainly has some compelling features when used on that kind of machine. The look of the software is different from what traditional Windows users are used to, but the operating system remains true to its PC roots: you can use it on a tablet, but you won’t need to.

//Build/–Windows 8 Thoughts [the below summarized opininion of a blogger already got 49 votes “for” vs. 1 vote “against” on DZone]

Game on. After going through the Day 1 keynote for the Build event, I should say I’m pretty much convinced that Microsoft has got the equation correct. They corrected the Tablet part of the equation, and got the entire Cloud <-> Tablet stack in place, with proper platforms and a nice set of developer tools. And with out doubt, Windows 8 devices are going to be a definite competitor for iPad/iOS, and Microsoft has officially entered the post PC era.

Windows 8 can run on an Atom CPU, 1GB of RAM [engadget]

We highly doubt it’s enjoyable, but at least you (probably) won’t be forced into an upgrade if you don’t want to be.

Microsoft launches Windows 8 developer preview, downloads are live! [engadget]

everything from “10-inch tablets to laptops to all-in-ones with 27-inch HD screens” will be able to ingest Win8 with ease. That’s a markedly different take than the folks in Cupertino have expressed, with an (admittedly limiting) mobile OS being chosen to run the tablet side of things. Only time will tell which mantra proves more viable, but we’re guessing the both of ’em will find varying levels of success.

Windows 8 for tablets hands-on preview (video) [engadget]


With the introduction of OS X Lion, Apple gave us a glimpse at what a post-PC operating system might look like, and now Microsoft’s gone and pushed that idea to the limit. If Cupertino’s latest was a tease, than Windows 8 is full frontal. And we have to admit, we like what we see. Sure this may not be the final build, or anywhere near it, but for whatever flaws it may have, the UI being offered in this developer preview is really something special. Time will tell if the “one ecosystem to rule them all” approach will catch on, but for now it’s time to give props where props are due — at least until we can get our hands on a final build.

Windows 8 Store to sell both Metro-style apps and conventional Win32 programs [engadget]

Oh, sure — you’ve already started digging into the upcoming Windows Store (or, at least what it’ll deliver), but Microsoft just revealed a cute little nugget about its future functionality here at Build 2011. In keeping with its mantra of making Windows 8 a one-size-fits-all affair, the Store will be home to both Metro-style apps (useful for tablets and desktops alike) as well as traditional Win32 programs.

Microsoft demos NFC-based tap-to-share for Windows 8 devices (updated) [engadget]

There’s not a ton of details on this just yet, but Microsoft confirmed during its Build keynote today that Windows 8 devices equipped with an NFC chip will be able to use a tap-to-share feature to either send content from one device to another, or simply receive content from something like an NFC-equipped card.

Update: NXP Semiconductors has now confirmed that it “worked closely” with Microsoft to develop an NFC driver for Windows 8, and that it’s also supplied the NFC solution used in the Windows 8 tablets given out at Build. According to the company, the NFC support in Windows 8 includes things like device pairing (simply tapping to pair a Bluetooth headset, for example), data sharing, and the ability to transfer control from one device to another (such as during a video call). And that’s all to say nothing of the usual fare like interacting with an NFC-enhanced advertisement, not to mention other applications that will surely follow once it’s actually put into practice. The company’s press release is after the break.
[NXP’s NFC Solution Supports Windows 8]

Microsoft shows Windows 8 on existing Ultrabooks, acts like it’s never seen a thin laptop before [engadget]

Microsoft gives Samsung Windows 8 developer PCs to Build attendees, AT&T throws in 3G service [engadget]

… that PC comes complete with a second-gen Intel Core i5 processor, an 11.6-inch 1,366 x 768 Samsung Super PLS display, a 64GB SSD, 4GB of RAM, and a dock with a USB, HDMI and Ethernet ports.
[Super PLS (Plane Line Switching): see A Beautiful Display [Anandtech, June 13, 2011] from which the below photo is copied here to explain the improvement of Super PLS over previous S-IPS and I-IPS: 

NVIDIA opens Windows 8 developer program with support for Kal-El tablets [engadget]

… it’ll embrace not just x86-based PCs, but Tegra-powered tablets as well. Specifically, that means support for its forthcoming quad-core Tegra platform, codenamed Kal-El, along with PCs packing GeForce, Quadro and Tesla cards.
[NVIDIA [press release] Helps Transform the PC With Windows 8 Developer Program]

Windows 8 details: new features, UI enhancements and everything in between [engadget]

Staying true to its roots, the new OS implements the familiar keyboard commands users have become accustomed to over the years — you know, like CMD and Ctrl+F. And as for its update to Internet Explorer, MS has imbued its tenth iteration with the ability to switch between the much-hyped Metro-style UI and plain old desktop view — all according to your whimsy. Of course, Redmond’s instituted other sweeping changes across the platform, and you can check some of the highlights after the break.

  • All Windows 7 applications will run natively on Windows 8
  • Security update notifications have been minimized to the lower right of the log-in screen
  • Refreshed Windows Task Manager suspends apps when they’re not running on-screen
  • New “Reset and Refresh PC” functions enable simplified system wipe and restore
  • HyperV virtualization software comes pre-loaded on Windows 8
  • Multi-monitor support now enables a single background across screens, as well as monitor-specific task bars
  • Multi-touch support enabled for Internet Explorer 10
  • Magnifier function enhanced for desktop manipulation
  • Optional thumb-by-thumb input mode
  • SkyDrive storage support integrated into all cloud-based apps
  • Metro-style refresh for Mail, Photos, Calendar and People apps with Windows Live ID
  • Settings roam allows for preferences to sync across a user’s Windows 8 devices
  • Continued update support for Windows 8 Developer Preview Beta
  • Even a Lenovo S10(first-gen Atom + 1GB of RAM) can “run” Windows 8
  • There’s “no overlays” with Windows 8; Metro-style goodness is baked into the core
  • Both Metro-style and conventional Win32 apps will be soldin the Windows Store
  • Windows 8 devices equipped with an NFC chip will be able to use a tap-to-sharefeature to either send content from one device to another, or simply receive content from something like an NFC-equipped card.
  • Logins will use a photo-based system
  • Apps will be able to natively connect and understand one another (if written as such)
  • Built-in antivirus software will ship in Windows 8
  • There will notbe a different edition of Windows 8 for tablets, and presumably, not for Media Centers either
  • It’s unclear how many “editions” (Home, Professional, Ultimate, etc.) of Windows 8 there will be
  • ARM devices will be supported, but not in the developer preview

Windows 8 developer preview: when and where to download (update: right now, here!) [engadget]

… you’ll be able to download a copy of the Windows Developer Preview to your 32- or 64-bit x86 machine (no activation required) from dev.windows.com. Sorry, ARM hopefuls!

Microsoft launches Windows 8 preview [Computerworld, ]
Microsoft will post the first developer preview beta of Windows 8 late on Tuesday, the company announced as it showed off the new OS running on a Samsung tablet.

5,000 Microsoft developers get Samsung preview tablets [Computerworld, ]
Microsoft on Tuesday gave the 5,000 developers attending its BUILD conference preview units of a Samsung tablet running a version of the upcoming Windows 8 operating system.

Windows 8 on ARM to open up for developer scrutiny  [Computerworld, ]
Microsoft’s upcoming Windows 8 OS running on ARM prototype tablets and other devices will be open for developer scrutiny at the software giant’s Build conference this week.

Microsoft opens Windows 8 preview to all [Computerworld, ]
Taking a different tack than it did three years ago, Microsoft has made a preview of Windows 8 available to anyone who takes the time to download it.

Microsoft leaves Windows 8 questions unanswered [Computerworld, the headline on the homepage of the Computerworld after the day earlier demonstration for journalists and analysts, while the article headline is a more natural one: “Windows 8 steps beyond the desktop”]
On the Windows computer of the future, live tiles will replace icons, touch-based gestures will replace mouse clicks and semantic zooming will replace the arduous traversal through nested menus and folders.

Microsoft leaves Windows 8 questions unanswered, say experts [Computerworld, the same thing reiterated now with quoting analysts to support the Computerworld headline]
Today’s long-awaited look at Windows 8 left analysts almost as perplexed as they were before Microsoft’s top Windows executive walked onto a California stage.

But if Microsoft was hoping to generate excitement about the upgrade, it succeeded, if only because of the fast-paced presentation by Steven Sinofsky, the president of the Windows group.

“It all looks great,” said Michael Cherry, an analyst with Directions on Microsoft, a Kirkland-Wash. research firm that specializes in tracking Microsoft’s moves. “If the goal was to get everyone excited, they did that. I was impressed by what they showed, by what they’ve done, but it’s too much to digest. I think I’ll have to watch the keynote [webcast] two or three more times to get it all.”

During the keynote, Sinofsky and other Microsoft executives spent most of their time showing off what they called the “Metro experience,” a tile-style, full-screen interface borrowed from Windows Phone 7 that’s intended to address the company’s lack of a true touch-based operating system.

“This is interesting for consumers,” added Michael Silver, a Gartner analyst who attended the keynote. “Certainly, Microsoft has to catch up on tablets [with Apple and Google] and get consumers excited about Windows again. I think this was a good effort at trying to do that.”

But for Cherry and Silver, who spend most of their time scrutinizing Windows for corporate clients, not consumers, there were tons of unanswered questions.

“We still don’t know when this will be shipped,” noted Cherry. “And we don’t know how stable Windows 8 is. Remember, these were all demos, and demos are carefully rehearsed.”

Silver echoed Cherry.

“They haven’t made the case yet that enterprises will want this,” said Silver. “I expect that they will have [enterprise-specific features] to show later, but at this point there are still lots of questions that haven’t been answered.”

Tops on his list: Can Microsoft successfully pitch Windows 8 as an upgrade for businessesthat have just recently migrated to its predecessor, Windows 7?

“Microsoft has implied that [Windows 8] would not drive an upgrade cycle,” said Silver, talking about corporations purchasing new computers to replace outdated machines and operating systems. “After all the work on Windows 7 deployment, organizations will think twice before deploying this everywhere,” said Silver. “They’re looking for a little respite, and planning to take a break because of migration fatigue.”

But Cherry was taken with the apparently smooth integration of the two interfaces: Metro and the traditional desktopfamiliar to users for decades.

“It appears that they will coexist well,” said Cherry. “I don’t envision a lot of problems for businesses there, although we’ll have to see how they handle group policies.”

Even so, he was hesitant to applaud Windows 8 until he knows more.

The story they’re trying to tell — that they’ve re-imagined Windows — is a good story, but when I hear that they’re making major changes, I remember that changes lead to instability.”

Later today, Microsoft will distribute Samsung tabletswith a developer preview of Windows 8 to attendees at the BUILD Windows conference, which Sinofsky kicked off with the two-and-a-half hour presentation.

Microsoft has not said anything about when it will release a Windows 8 beta that will be available to the general public.

Windows 8 BUILD conference – The best reviews

Microsoft is currently previewing Windows 8 at the BUILD conferenceand the web goes crazy. It appears the interest in Windows 8 is even bigger than it was for Window 7. Of course, this is due to the fact that Windows 8 is the biggest overhaul since Windows 95.

I compiled a collection of the best Windows 8 reviews that have been published today. I divided the link list into two sections. The first part covers general reviews, and the second part specific Windows 8 features.

The first blog post is from Steven Sinofsky (President of the Windows Division). Most interesting is that everyone will be able to download the developer’s prelease of Windows 8 later today.

General Windows 8 reviews

Windows 8 feature reviews

On the spot responses

Windows 8 Shines at Build Keynote

Microsoft Build: Windows 8 will scale from tablets to PCs to servers

Top 10 Features of Windows 8: Will Microsoft Outshine Apple?

Build 2011: What Is WinRT, and Is Silverlight Dead?

Microsoft BUILD Event: Three Top Priorities for Windows 8

Windows 8 and Office 365: Microsoft’s Killer Cloud Combo?

Windows 8 boots ‘faster than monitor’

Microsoft Touts Windows 8, “Reimagines” Computing

Microsoft blows up Windows with Windows 8

Microsoft Build conference starts with Windows 8 demo, talks on programming apps and hardware platforms

Microsoft’s BUILD Conference Windows 8 Blowout

Sinofsky Spotlights ‘Fast and Fluid’ Windows 8 in Build Keynote

Microsoft Gives BUILD Attendees Copies Of Windows 8

Build 2011: First Glimpse of the Windows 8 App Store

Microsoft shows off new Windows 8 tablets, notebooks and more

Microsoft Demoes Windows 8 Features At BUILD Conference [SCREENSHOTS]

Developers receive Windows 8 tablets; Windows 8 DP build coming

Microsoft BUILD: Windows 8 developer preview now available

BUILD 2011: Windows 8 keynote highlights

Microsoft Build conference 2011: Windows 8 round up

Microsoft launches Windows 8 and details new features at Build 2011

Microsoft Demoes Windows 8 Features At BUILD Conference [SCREENSHOTS]

Microsoft showcases Windows 8 at BUILD

Microsoft’s Build Windows 2011 [Windows 8 info]
The Build Windows Conference has initiated, I would quickly give you a foreword : The Windows 8 OS Showcase seems outstanding in terms of interface. It seems as if your big computer screen is going to have a interface as competitive as Android or iOS.
Windows 8 Build Windows 2011 [Update 2]
Windows 8 Build Windows 2011 [Update 3]

Samsung Windows 8 tablet revealed at Build 2011

Microsoft Previews Windows 8 at BUILD Conference

Windows 8 Details Emerge at Build Conference Demo

Microsoft unveils Windows 8 – New features and screenshots

Tuesday Keynote @ Build Windows 8 [quite good notes]

Keynote started with a video of developers, designers etc. working on Windows 8 giving their favorite features in Win8.

  • ~450 million copies of Win7 sold (1500 non-security product changes seamlessly delivered)
  • Consumer usage higher than XP
  • 542 million Windows Live sign-ins every month

Lots of change in Windows

  • Form factors/UI models create new opportunities (touch)
    • “People who say touch is only for small or lightweight devices are wrong. As soon as you use touch on a tablet, you’re going to want to touch on your desktop & laptop.”
  • Mobility creates new usage models – e.g. use while reclining on a couch
  • Apps can’t be silos – “customers want a web of applications”
    • Apps to interact easily
    • Services are intrinsic

What is Win8?

  • Makes Windows 7 even better – everything that runs on Win7 will run on Win8
  • Reimagines Windows from the chipset (ARM work) through the UI experience
    • All demos shown today are equally at home on ARM and x86

Performance / Fundamentals

Kernel Memory Usage

Win 7 RTM
540 MB
34 processes

Win 7 SP 1
404 MB
32 processes

Win 8 Dev Preview
281 MB
29 processes


User Experience (Julie)

  1. Fast and fluid – everything’s animated
  2. Apps are immersive and full screen
  3. Touch first – keyboard/mouse are first-class citizens (“you’re going to want all three”)
  4. Web of apps that work together – “when you get additional apps, the system just gets richer and richer”
  5. Experience this across devices and architectures
  6. Notes from Julie’s demo
  • Picture password – poke at different places on an image (3 strokes) to login
  • Tiles on the home screen – each is an app – easily rearranged. Pinch to zoom in/out
  • On screen keyboard pops up
  • Swipe from right side to bring up Start screen – swipe up from bottom to get app menus (“app bar”) – relevant system settings (e.g. sound volume/mute) also appear
  • Select text in a browser – drag from right side to see “charms” – these are exposed by apps. One is “Share” – shows all apps that support the “Share contract”.
    • Think of sharing as a very semantically rich clipboard.
    • Target app can implement its own panel for information (e.g. login, tags, etc.) for sharing when it’s the target.
  • Search
    • Can search applications, files – apps can also expose a search contract to make it easy for search to find app-specific data.
  • Inserting a picture
    • Shows pix on computer
    • Social networking sites can add content right into picture file picker
  • Showed settings syncing from one machine to another machine she is logged in on that is an ARM machine.

Metro-style Platform/Tools (Antoine)

  • Current platform a mixed bag – silo of HTML/Javascript on top of IE, C#/VB on top of .NET & Silverlight, and
  • Metro apps can be built in any language
  • Reimagined the Windows APIs – “Windows Runtime” (Windows RT).
    • 1800 objects natively built into Windows – not a layer.
    • Reflect those in C#/VB.Net/C++/C/JavaScript
    • Build your UI in XAML or HTML/CSS
  • Launch Visual Studio 11 Express – new app to build Metro apps.
    • Pick the language you want – pick the app template you want.
  • Enable millions of web developers to build these apps for Windows.
  • Code you write can run either locally or in a browser from a web server – just JavaScript and HTML 5.
  • New format – App Package – that encapsulates
  • Use mouse or touch seamlessly – no special code.
  • Modify button to bring up file picker dialog…
    • Also allows connecting to Facebook if the app that connects FB photos to the local pictures is there – every app now gets access to FB photos.
  • Adding support for the “Share” contract is 4 lines of JS
  • Use Expression Blend to edit not just XAML but HTML/CSS.
    • Add an App Bar – just a <div> on the HTML page.
    • Drag button into there to get Metro style where commands are in the app bar
  • Uses new HTML 5 CSS layout as Grid. Allows for rotation, scaling, etc. Center canvass within the grid.
  • Expression lets you look at snapped view, docked view, portrait, landscape.
  • 58 lines of code total
  • Post app to the Windows Store
    • In VS Store / Upload Package…
    • Licensing model built into app package format. Allows trials.
    • Submit to Certification
      • Part of the promise of the store to Windows users is the apps are safe and high quality.
      • Processes can be a bit bureaucratic.
      • Does compliance, security testing, content compliance.
      • Will give Developers all the technical compliance tools to run themselves.
    • The Store is a Windows app. Built using HTML/JavaScript
  • Win32 Apps
    • Not going to require people to rewrite those to be in the store.
    • Don’t have to use Win8 licensing model.
    • Give the Win32 apps a free listing service.
  • XAML / Silverlight
    • Using ScottGu sample SilverLight 2 app.
    • Not a Metro app – input stack doesn’t give touch access.
    • How to make it a Metro app?
      • Runtime environments between SL and Win8 are different.
      • Had to change some using statements, networkin layer.
      • Reused all the XAML and data binding code – it just came across.
      • Declare it supports “Search” and add a couple of lines of code.
    • Also can use same code on the Windows Phone.
    • “All of your knowledge around Silverlight, XAML just carries across.”
  • If you write your app in HTML5/CSS/XAML, it will run on x86/x64/ARM. If you want to write native code, we’ll help make it cross-compile to these platforms.
  • IE 10 is the same rendering engine as for the Metro apps.
  • Can roam all settings across your Win8 machines – including you app settings if you want.

Hardware Platform (MikeAng)

  • 8 second boot time – win7 pc.
  • UEFI
  • New power state called “Connected Standby”
    • Windows coalesces all the timer and network requests, turns the radio on periodically to satisfy them, then goes back to very low power consumption.
    • But because app requests are getting satisfied they are up to date as soon as you press “ON”
  • USB 3 ~4x faster at copying a 1 GB file than USB 2
  • Can boot Win8 from up to 256 TB drive.
  • Direct Compute API – can offload compute loads to GPU
  • Every Metro app has hardware acceleration UI baked in.
  • Doing work with OEMs on testing sensitivity of touch hardware
    • Windows reserves only one pixel on each side for the Windows UI, so sensitivity important.
  • Down to 1024 x 768 for Metro apps. If 1366 x 768, get full Windows UI (side-by-side snap in). Any form factor – about resolution.
  • Have a sensor fusion API – accelerameter, touch.
  • NFC – near field communication – business card can have a little antenna built in to send data to Win8.
  • Integrating device settings (web cam, HP printer, etc.) into Metro UI rather than as a third-party app.
  • Ultra Books
    • Full core powered processor in a super-thin and light package.
    • Some are thinner than legacy connectors – RJ45 and VGA – they are bumps.
    • These things are mostly battery.
  • Samsung PC giveaway – to all BUILD attendees
    • 64 GB SSD
    • 4 GB RAM (Steven: “so you can run Visual Studio”)
    • AT&T 3G included for one year (2GB/mo)
    • Windows tablet + development platform.
    • 2nd generation core i5
    • 1366×768 display from Samsung – amazing
  • Refresh your PC without affecting your files
    • Files and personalization don’t change.
    • PC settings are restored to default
    • All Metro apps are kept – others are removed.
    • Command-line tool to establish base image for this for pros.
  • Hyper-V in the Windows 8 client
  • ISOs get mounted as DVD drives.
  • Multi Mon –
    • Screen background extends
    • Task bar customizes to multi-mon – can have identical across two mons or have per-monitor task bar (show only apps running on that monitor)
    • Ctrl/PgDn to switch Metro start screen between the two monitors – develop on one, test on another.
  • Keyboard works the same – type “cmd” from Metro Start screen and are in search for CMD.

Cloud Services (ChrisJo)

  • Windows Live mail Metro client connects both Exchange and Hotmail.
    • Full power delivered by ActiveSync.
  • Windows Live Metro calendar app.
  • Bring together all the Friends through Linked In, Facebook, Windows Live.
  • Photos
    • Connected to Facebook, Flickr, local photos.
    • Written as a Metro app.
  • SkyDrive – 100 million people.
    • Every Win8 user, every Win Phone has a SkyDrive.
    • Also accessible to developers – access the same way as you would use local store.


  • Used college interns to develop sample apps included in dev preview build.
  • 17 teams (2-3 devs per team).
  • 10 weeks.

Developer Preview (not Beta).

Learn more:

MSFT will let everyone download the Developer preview starting tonight.


  • X86 (32- and 64-bit)
  • With Tools + Apps or just Apps
  • No activation, self-support.

Pre-written with full knowledge already:

Microsoft BUILD: Windows 8, A Pre-Beta Preview [AnandTech single multi-part article]

ZDNet’s whole series (mostly pre-written with full knowledge already):

Windows 8 unveiled
This morning, Microsoft officially took the wraps off of Windows 8, unveiling its radically revised new operating system in front af an audience of software developers. I had a chance to get my hands on the new system (literally) last night. Here’s what you can look forward to.
September 13, 2011 | 9:05am PDT

Microsoft to developers: Metro is your future
Silverlight and .Net are not dead (yet). But Metro is really the future for Windows 8, Microsoft is telling developers on the opening day of Build.
September 13, 2011 | 9:13am PDT

Windows 8 will ship with built-in antivirus protection
In a move that is likely to anger the antivirus industry, Microsoft is adding security features from its Security Essentials program to Windows 8.
September 13, 2011 | 2:36 PM PDT

Nvidia launches Windows 8 developer program
Under Nvidia’s Windows 8 developer program, its quad-core Tegra processor, GeForce GPUs, Quadro and Tesla processors will be included.
September 13, 2011 | 12:00 PM PDT

Windows 8 will run on old Atom CPUs and 1GB RAM
Seems like Microsoft’s taken those bloatware claims to heart and has actually been working hard to minimize the system requirements footprint of the OS.
September 13, 2011 | 10:58 AM PDT

Get the Windows 8 Developer Preview – Today!
Want to check out Windows 8? You’ll be able to tonight!
September 13, 2011 | 10:32 AM PDT

Microsoft’s Windows 8: Here’s what we now know (and don’t)
Microsoft’s Windows 8 developer conference kicks off on September 13. Here’s a cheat sheet of what we now know and don’t going into the four-day confab.
September 13, 2011 | 9:05 AM PDT

Microsoft’s big task: Juggle PC, post-PC eras
Windows 8 is one mammoth hedge on the possibility that PCs won’t be able to evolve well in a land of Android and Apple smartphones and tablets.
September 13, 2011 | 2:35 AM PDT

Windows 8 and Windows Phone 8 ‘Apollo’ OS convergence, Tango1 and Tango2, and more
Is Windows and Windows Phone OS going to converge to form one all-encompassing OS? With Windows 8 and Windows Phone 8, code name “Apollo,” it may just happen.
September 12, 2011 | 2:21 PM PDT

Five unanswered Windows 8 questions
By the end of the day tomorrow, we’ll know much more about Windows 8. But some questions will remain unanswered, even after a thorough demo. Here are the top five on my list.
September 12, 2011 | 10:00 AM PDT

winrumors whole series (some pre-written with some knowledge already):

[the indicated hours are relative to September 13, 2011 | 12:00pm PDT]

Windows 8 really does change everything, it’s mind-blowing
Microsoft is welcoming around 5,000 developers to its BUILD conference today to unveil the most significant change in the PC space since Windows 95. “It’s a launch,” explains Windows chief Steven Sinofsky. 15 hours ago

Hands on with Windows 8′s new Metro experience
Microsoft unveils Windows 8 to the world today, a reimagined Windows for the next-generation of devices and hardware. The new Start Screen and immersive Metro experience are designed to make experiences in Windows 8 “totally … 15 hours ago

Windows 8 Metro apps and Windows Store
Microsoft’s new application model for Windows 8 comes coupled with a Windows Store for developers and end users. The Windows Store will play a big role in Windows 8 applications going forward. 15 hours ago

Windows 8: classic desktop features
Microsoft’s Windows 8 operating system sees a fresh start for the interface as a whole, but what about classic desktop? Don’t fear if you’re a die hard Windows power user. Microsoft has kept the fundamentals … 14 hours ago

Hands on: Windows 8 input options and pen computing
Microsoft has nurtured pen based computing inside Windows for a number of years, but what’s it like in Windows 8? The Windows 8 developer preview build includes the ability to use pen based devices. Microsoft …
  14 hours ago

Hands on: Windows 8 File History backup
Microsoft’s backup options are changing in Windows 8. The developer preview of Windows 8 includes a File History feature that was previously known as “History Vault” during the early Milestone builds of Windows 8. File …    14 hours ago

Microsoft to release Windows 8 developer preview ISO bits later today
Microsoft is planning to release an early developer preview copy of Windows 8 today. The Windows 8 Developer Preview will be made available alongside guides, tools, samples, forums, docs and other resources to build on Windows. …
   12 hours ago

How fast does Windows 8 really boot? Really fast
Microsoft unveiled its incredible fast boot feature of Windows 8 earlier this month, but how fast does Windows 8 really boot? The answer is super fast. The Samsung Windows 8 developer preview tablet restarts in …   12 hours ago

Microsoft to outline Xbox LIVE Windows 8 support at BUILD
Microsoft’s BUILD session is now live and it reveals an interesting look at Xbox LIVE integration in Windows 8. The software giant currently ships Games for Windows LIVE for Windows 7 PCs which offers a …   11 hours ago

Windows 8 beta and RC on the horizon, updates to developer build
Microsoft’s Windows 8 develop schedule will include one beta and one RC before the RTM and general availability points. Windows chief Steven Sinofsky revealed the schedule in a keynote address on Tuesday.    10 hours ago

Windows To Go: Run Windows 8 from a USB device
Microsoft’s Portable Workspace feature has been renamed to Windows To Go inside Windows 8. The feature allows Windows 8 to boot from a USB device. First discovered in leaked builds, Microsoft looks set to detail …   9 hours ago

Windows 8 Xbox LIVE UI is identical to the new Xbox dashboard [pic]
Microsoft’s new Xbox LIVE integration in Windows 8 is identical to the company’s Xbox dashboard. Larry Hryb (Major Nelson) revealed the interface in a blog post on Tuesday. Microsoft’s Xbox LIVE support in Windows 8 …    8 hours ago

Microsoft captured users fingerprints for Windows 8 touch work
Microsoft’s early research work with Windows 8 saw the company capture a number of consumers fingerprints. The software giant captured fingerprints and handprints to figure out the best interface to suit people’s varied hand size.    7 hours ago

Windows 8 Developer Preview now available to download Microsoft’s Windows 8 Developer Preview is now available to download. The Windows developer center is now live and Windows 8 available to download in the following flavours: Windows Developer Preview English, 64-bit (x64) DOWNLOAD (3.6 GB) …   6 hours ago

WinBeta whole series

Download the Windows 8 Developer Preview
The moment we have all been waiting for has come to fruition. Microsoft has just uploaded the Developer Preview build of Windows 8. Check out the download links at the bottom of this post to grab the 32bit or 64bit versions.

Microsoft to be streaming the BUILD conference live
There has been speculation on whether Microsoft will be streaming the BUILD conference live. Fortunately, Microsoft have confirmed the legitimacy of a LIVE stream starting from September 13th at 9AM PDT time.

Windows 8 Developer Preview Build 8102 Screenshots
Windows 8 Developer Preview has only been out for a few hours now but we have some screenshots for you that will give you an idea of what to expect, in case you are not planning on trying it out for yourself or your download is taking ages. Either way, we got you covered with some lovely screenshot action!

Microsoft’s Highlights Windows 8’s New Features
During the Build Developer’s Conference today in California, Microsoft showcased Windows 8 and detailed its new features. “We re-imagined Windows. From the chipset to the user experience, Windows 8 brings a new range of capabilities without compromise,” explains Steven Sinofsky. So what are the new features?

Windows 8 Screenshots: Start Screen, Keyboard, and more
We’ve got a few new Windows 8 screenshots for you, directly from the Windows 8 demonstration at the Build developer’s conference. In these screenshots, we get to see the new start screen, the classic desktop, the new onscreen keyboard, and the new Metro-styled applications (mail, calendar, and photo).

Microsoft Reveals the Path to Windows 8 RTM
Microsoft revealed its plans for Windows 8’s release during the Build developer’s conference. We learned that Windows 8 will have only a few more milestones before going final. First we will have a beta, a release candidate, release to manufacturing, and finally, general availability.

Windows 8: Reset PC and Sync Settings
Microsoft is revealing a ton of new information regarding Windows 8. This time, we learn about a feature that will allow you to reset your PC settings and another feature that allows you to sync your settings across all PCs that run Windows 8.

Windows 8: Screenshots of new Task Manager
During the Build Developer’s conference, Microsoft showcased the new task manager in Windows 8. At the demonstration, Microsoft’s Steven Sinofsky stated that this new task manager was years in the making.

Silverlight and .Net are not dead, but Metro is the future
During the Build Developer Conference in California, Microsoft revealed that both Silverlight and .Net are not dead. Instead, those two platforms will be utilized to write classic and desktop apps for Windows 8, rather than the new Metro styled apps, which is Windows 8’s primary focus.

Windows 8 Developer Preview available tonight at 8PM PDT
BUILD is live and Microsoft are talking about their new operating system, Windows 8. They have announced many new features and the best bit yet, it will be available today!

Microsoft Reveals the Path to Windows 8 RTM
Microsoft revealed its plans for Windows 8’s release during the Build developer’s conference. We learned that Windows 8 will have only a few more milestones before going final. First we will have a beta, a release candidate, release to manufacturing, and finally, general availability.