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Multi-tasking and multi-window view used together for high performance productivity scenarios in the state-of-the-art UX environment of Microsoft Windows 8.1 – the ultimate solution not available with Apple and Android devices

The versions of multi-tasking and multi-window view in Windows 8.1 are already the second generations of the concept which first appeared during the preview of Windows 8 in September, 2011. Properly designed applications relying on them can not only be run simultaneously but also can manifest themselves at the same time on up to 4 independent parts of a single screen, as well as extended by using any number screens where there are additional monitors connected to the system. That capability not only enables much higher performance productivity scenarios than before with the first version (i.e. in Windows 8), but the number of possible scenarios can be significantly higher and more complex.

This is especially important as – unlike the current iPad and Android system – application developers could plan their individual apps as part of a growing society of apps (delivered usually by 3d parties) which can be used together with some companion apps simultaneously, constituting together a given scenario actually created by the user himself or herself. This is very much a workstation like environment already found in classic GUI based workstations, but now inside such a state-of-the-art UX environment as that of Microsoft Windows 8.1.

Acknowledgement: I should thank Zsolt Bátorfi from the DPE (Developer and Platform Evangelism) unit of Microsoft Hungary for his invaluable input to this post.  

The quite simplistic iPad and Android environments are mainly satisfying the entertainment scenarios only. So the 2nd generation Microsoft Surface family of productivity tablets priced upto $2420 (when for an All-in-One configuration) [‘Experiencing the Cloud’, Sept 24, 2013] was rightfully positioned against them as there is a growing demand on the market which is not served by any other platform. The same applies to the upcoming Windows 8.1 devices from the 3d party vendors.

There will be entry level products like the $349 ASUS Transformer Book T100 which was already shown as part of The long awaited Windows 8.1 breakthrough opportunity with the new Intel “Bay Trail-T”, “Bay Trail-M” and “Bay Trail-D” SoCs? [‘Experiencing the Cloud’, Sept 14, 2013] delivered by Intel. With that the growing but still unsatisfied demands could be fulfilled by starting at sufficiently competitive levels in terms of Android entertainments devices from major global vendors, even more so in terms of Samsung devices.

I put together this post in order to understand this additional (to Intel Bay Trail and Haswell SoCs) breakthrough opportunity as clearly as only possible.


Windows From Continuing the Windows 8 vision with Windows 8.1 [by Antoine Leblond on Blogging Windows, May 30, 2013]


We’re also making improvements for using multiple apps at once in Windows 8.1.

Windows 8.1 brings variable, continuous size of snap views. You will have more ways to see multiple apps on the screen at the same time. You can resize apps to any size you want, share the screen between two apps, or have up to four apps on screen. If you have multiple displays connected, you can have different Windows Store apps running on all the displays at the same time and the Start Screen can stay open on one monitor. This makes multi-tasking even easier. Also in Windows 8.1, you can have multiple windows of the same app snapped together – such as two Internet Explorer windows.

Microsoft started to run this TV ad in May 2013 to communicate the concept of Windows 8: Multitasking [Windows YouTube channel, May 9, 2013] most widely

International Social Video: Like playing Piano and Ping Pong, Windows 8 lets you work and play at the same time. See more athttp://windows.com

And it was showcased last time with Windows 8.1 as Microsoft Surface 2 Halo Spartan Assault Gaming and Office Suite Multitasking Demo [HotHardware YouTube channel, Sept 25, 2013]

At Microsoft’s recent Surface 2 event in New York, Corporate VP of MS Surface, Panos Panay, demonstrated their new NVIDIA Tegra 4-powered Surface 2 tablet playing Halo Spartan Assault with running several Office applications like One Note, Word, Email and Excel all in the background or side by side at the same time.

At the same time people are even discovering undocumented (so far) capabilities like in this Modern App Multitasking in Windows 8.1 RTM [WindowsObserver YouTube channel, Sept 11, 2013]

This video highlights what I initially thought was a bug in Windows 8.1 Preview and now believe is an undocumented UI feature when you are working with more than one Modern App on your devices screen. Update: Thanks to a Twitter follower (@awktane) for this tip which I missed. When you select that third Modern App click and hold your mouse button in the middle of the floating app. After a few seconds an opening will appear to add that app as a third snapped app on the screen. Of course this depends on your screen resolution being large enough to support 3 snapped apps. Another Twitter follower @DatabaseJase shared with me that you can drag the floating app to the top of the screen to open it in full

Compare this to the previous generation hardware and software Microsoft Surface RT – True Multitasking Demo [MyWorldOfIT YouTube channel, Nov 2, 2012] with Windows 8.0 which a common Android tablet or iPad still cannot do (except some Samsung GALAXY devices still in a limited split screen fashion, as noted a little later)

which was described in Design case study: iPad to Windows Store app [MSDN, March 21, 2012] as

Use snap view to engage your users
Windows 8 lets users multitask by “snapping” an app next to another app. The snapped view is a great way to increase the app’s time on screen and engage users for longer periods. It’s easy for a user to change the main app and the snapped app by manipulating the splitter between the two, so it is important to maintain context across resizes. We don’t want users to lose app state as a result of resizing their app.
Example: home screen snap view image
Windows Store app
    • The snap view of the home screen is just a different view of the home page where a user can still access the same content.
    • In snap view, a user pans vertically to get to more content because it is more comfortable to pan along the long edge. This is different than the horizontal panning in full view, which is also optimized to pan along the long edge.

    Or in a somewhat different early presentation of Windows 8 Multitasking Experience [Vectorform YouTube channel, Sept 27, 2011]

    A quick look at the multitasking experience in Windows 8’s Metro UI running on a tablet.
    Note that Samsung was quick to employ this single concept in its forked Android solution, first in Multiscreen – GALAXY Note 10.1 – Samsung [SAMSUNGMOBILEUK YouTube channel, Oct 12, 2012]  and  then later in GALAXY Note II and Note 3 phablets, and in the Note 8.0 tablet and GALAXY S4 smartphone, where it was called Multi Window (also for Note 10.1), but just for two applications at the same time for which the device screen is split into two parts. See also Samsung GALAXY Note 10.1 Has Arrived Game-Changing Device Hits U.S. Store Shelves Tomorrow [Samsung Mobile Press, Aug 15, 2012]. Not for all GALAXY devices!
    Multiscreen on the Galaxy Note 10.1 makes multitasking easy – see here how cutting and pasting an image is as simple as it possibly could be. Find out more here: http://spr.ly/GN101Ytd

    And here is a rare recognition of the fact that Yes, the Microsoft Surface RT tablet is much better than Android or iPad Tablets [GodGunsGutsGlory4KJV YouTube channel, Aug 21, 2013]

    I held off from buying a Microsoft Tablet and bought an Android Tablet after listening to some flawed and rather biased reviews a while back. But after being frustrated once again that Android STILL CAN’T MULTITASK while playing videos I went and looked further into the Microsoft Surface RT and bought one. There are several popular youtube videos comparing the Surface RT to Androids and iPad tablets but evidently either those people don’t know how to run a REAL tablet or they are deliberately skewing the comparisons. Because face it, the Surface RT is much more capable than the Android. And the Surface Pro of course is a full powered laptop but with less battery life and cost a pretty penny/ So for what I want in a tablet I got a Surface RT and it is great! As I said, the most of the reviews that came up in search were flawed. I was watching this pathetic one and should have known better when I saw the username… http://www.youtube.com/watch?v=sYbCfL… But check out the comments now. LOL! The comments were more helpful than the video. They talked about some honest review by some Lisa woman so I found this video and it was great… http://www.youtube.com/watch?v=lIOG2V… So after that I bought one and the Surface RT did what I needed and then some. Like built in Remote Desktop that works just like it did on my Windows 7 laptop so I can log into my home pc while away. And while most reviews just showed the Surface running the active tiles home screen and launched apps from there they did not demonstrate the Desktop mode which operates it in the more native Windows screen that people are used to which is where you can open windows and navigate the machine or use full Internet Explorer 10. Anyway I am ranting again… and that’s what this video is. It is more of a RANT and a warning to others to be careful with the biased reviews. I give a two thumbs up to this tablet!
    I held off from buying a Microsoft Tablet and bought an Android Tablet after listening to some flawed and rather biased reviews a while back.
    But after being frustrated once again that Android STILL CAN’T MULTITASK while playing videos I went and looked further into the Microsoft Surface RT and bought one.
    There are several popular youtube videos comparing the Surface RT to Androids and iPad tablets but evidently either those people don’t know how to run a REAL tablet or they are deliberately skewing the comparisons. Because face it, the Surface RT is much more capable than the Android. And the Surface Pro of course is a full powered laptop but with less battery life and cost a pretty penny/ So for what I want in a tablet I got a Surface RT and it is great!
    As I said, the most of the reviews that came up in search were flawed.
    I was watching this pathetic one and should have known better when I saw the username… http://www.youtube.com/watch?v=sYbCfL…
    But check out the comments now. LOL! The comments were more helpful than the video.
    They talked about some honest review by some Lisa woman so I found this video and it was great… http://www.youtube.com/watch?v=lIOG2V…
    So after that I bought one and the Surface RT did what I needed and then some. Like built in Remote Desktop that works just like it did on my Windows 7 laptop so I can log into my home pc while away.
    And while most reviews just showed the Surface running the active tiles home screen and launched apps from there they did not demonstrate the Desktop mode which operates it in the more native Windows screen that people are used to which is where you can open windows and navigate the machine or use full Internet Explorer 10.
    Anyway I am ranting again… and that’s what this video is. It is more of a RANT and a warning to others to be careful with the biased reviews. I give a two thumbs up to this tablet!

    No wonder that Microsoft started to highlight the multitasking advantage in this recent video about Surface RT vs. iPad [Windows YouTube channel, Aug 7, 2013], see the part starting at [0:43] under the title “Multitask” and noting that:

    One app at a time [on iPad] vs. Do multiple things at once [on Surface RT]

    See how the Surface RT with Windows 8 matches up against the iPad. Check out more at http://windows.com/compare

    Design, technology and business background for the above differentiation

    Microsoft design principles (Windows) [MSDN, March 8, 2013]

    Here are five principles for building great Windows Store apps. Use these principles when you plan your app, and always ensure that your design and development choices live up to them.

  • Pride in craftsmanship
  • Be fast and fluid
  • Authentically digital
  • Do more with less
  • Win as one
        • Work with other apps, devices, and the system to complete scenarios for people. For example, let people get content from one app and share it with another. Take advantage of what people already know, like standard touch gestures and charms, to provide a sense of familiarity, control, and confidence.

          • Use the UI model.
          • Work with other apps to complete scenarios by participating in app contracts.
          • Use our tools and templates to promote consistency.

    Following these five Microsoft design principles will help you make the best choices when you design your app.

    See also: Modern Design at Microsoft [by Steve Clayton on Microsoft News Center, June 7, 2013] – Going beyond flat design

    A very important example of “Work with other apps to complete scenarios“ is the multitasking which became available in the first version of Windows 8, and had been significantly enhanced in the recent second version:

    Jensen Harris on productivity and multitasking from Tami Reller: Worldwide Partner Conference 2013 Keynote [transcript provided by Microsoft, July 8, 2013]

    The desktop in Windows is the single most powerful platform in the world. It is the only platform in which you can run Photoshop and Lightroom and AutoCAD and Visual Studio and Office all in one platform. And we really wanted to bring together the best of the modern UI and the best of the desktop UI and harmonize them in Windows 8.1.

    So the first thing that you’ll notice is that we’ve made it really easy to get to the Start screen in 8.1 with the addition of the Start button. (Laughter, applause.)
    So when I click this, this is not just your father’s Start button, this actually floats in the tiles on top of the desktop. So you get this beautiful look of your desktop. You don’t lose context of what you’re working on. It just comes in over top and then floats away.
    And you can see we’ve done a lot of work here to make your Start screen be ultra-efficient. We’ve got the small tiles, we’ve got the groups, we’ve got the large tiles that allow you to create, together with new enterprise custom ability and control that we’re giving over the Start screen in Windows 8.1 for you to create an awesome, enterprise consumer dashboard that has all the things that you love in one place.
    And of course, one other thing that you can do by default in Windows 8.1 is boot to the desktop if you want as well. And so the whole experience comes together where you have control over the PC.

    So we love the desktop and we have made it a lot better. But productivity isn’t just defined by the desktop. The desktop is one way of working. Productivity is defined by robust multitasking, flexibility, efficiency, and having all the apps that you need. And what we’ve done in 8.1 is taken productivity to the next level and brought what was great about the desktop and the things that you could do there and made it even better in the modern UI and optimized it for not just 8-inch tablets, but also large screens, desktops, powerful laptops.

    Let me show you some of what we’ve done. So one of the most important apps that exists is mail. This is the new version of the mail app that we have not yet made available publicly, but will be available with Windows 8.1 RTM.
    And I’m going to use my mouse here. The first thing you’re going to notice is this power pane here on the left that shows me my folders, it shows me people. I can flag mails very quickly just here in the view — boom, boom, boom, boom, boom — and they’ll show up here in my flag view.
    We have my favorite people, all of the mail here, and I also have them split out. Of course I control this. So if I want to put Panos in my list of favorite people, I can do that. If I want to take some people out, I can do that as well.
    We’ve also integrated some awesome features to help keep your mail under control. Of course something like drag and drop is really important, and we have all your folders here that you can just directly drag and drop into using your mouse or touch.
    We have brought together all of your social updates. So things from Foursquare and Facebook and LinkedIn, these sort of pseudo-spammy, but kind of interesting things and put them in one place so they’re out of your way without needing to set anything up.
    And then probably my favorite view here is the newsletter view. And these are also things that sometimes you want to see. Like I love that I have these Living Social deals, but I don’t need to get eight of them a day, I really only need to see the most recent one. And so we’ve integrated a feature called Sweep into the mail app. And what this allows me to do is I can delete all of my Living Social deals. But what’s even cooler is I can say, just delete all of them except for the latest ones. I’m going to hit Sweep, and it’s going to set this up on the server. You’re going to see all of the Living Social deals have disappeared except for the top ones, and it’s always going to make sure that I only have one of these in my inbox from now on. These are some of the ways in which mail makes you more efficient. (Applause.) Thank you.
    Another thing, though, that’s really important if you’re being efficient is the keyboard because I don’t know about you, but I do an awful lot with keyboard shortcuts just typing. And I showed you the new search feature, but I haven’t shown you how well it works with the keyboard and how it makes you more efficient.
    This new search feature is really the command line for Windows. So I’m just going to type a single — I type “Windows plus S” to bring up search. I’m going to type a single character, “K.” And in doing so, it has brought back apps like Kindle and In the Kitchen, it’s brought back Music, it’s brought back settings like keyboard settings, it’s brought back files, local and in the cloud, it’s brought back Web suggestions, it’s brought back people on my PC. And it’s very, very powerful.
    For instance, if I’m just here in mail and I just want to start playing a song, I can just type “K” it brings up the name of the song. I’m just going to hit enter, and it starts playing without even taking me out of the app. Just immediate music playback. So this is one of the examples of how the new Search box makes it possible to do things very, very fast. You will find that this becomes the stickiest feature in Windows 8.1, and you can’t imagine ever living without it.

    Another thing that defines productivity is multitasking. And one of the things that I think is really cool about 8.1 is the multi-window view that we have.

    So here are a few photos that are attached to a mail. And when I click one of these, notice that it opened up photos side by side with mail. This isn’t some weird preview app that only shows a few file formats or something like this. This is the actual app that is associated with the file extension. And so this could be photos, PDFs, it could be Office, it could be anything. And this happened just automatically.

    Another example of this, let me pull this off the screen, and I’m going to show you a link. And when I click this, it’s going to open up IE side by side with mail. You can see that there’s no restriction anymore on just one very small snapped app and then a huge app. We can now use the window 50/50. I can move the snap point so I can make one a little bigger, I can make the other one a little bigger if I want. And it’s not just limited to two apps side by side.

    So here in IE, I’m going to right click and do open link in new window. And suddenly, what I have here is two IE windows side by side. (Applause.) Yeah. Suddenly, I have something that is starting to look like a very productive work station. And I can move these windows around, I can put them where I want. We have maximize, we have resize, and all of a sudden you start to realize that there’s more than one way of doing awesome productivity. This uses all the pixels on my PC.

    And on this sort of smallish monitor, I can fit three. But if I had something like a 2550 x 1440 monitor, I could show four apps on the screen at once. And all of a sudden, now you’re way more productive than you could have been on the desktop. You’ve got your Twitter feed, you’ve got your full running mail app, you’ve got multiple browser windows or multiple mails up at once.

    And it gets even better. If I attach a second monitor, then suddenly I can do the same thing on multiple monitors at once. So I have any collection of apps across my monitors in any configuration I want, any size I want, blending desktop and modern apps across my screens. I can bring the Start screen up on one and just leave it, and this doesn’t just work for two monitors, it works for three, four, five, six, seven, as many as I have. And so this sort of shows the power of Windows 8.1 and the modern UI even on a desktop engineering workstation making you more productive.

    And then we think about Windows starting on

    TAMI RELLER: A phone?

    JENSEN HARRIS: A phone. On 8-inch tablets, also doing the same multitasking and running all the way up across all of these devices, integrated with Xbox and out to any kind of workstation. And it is pretty fantastic.

    You can watch the full Tami Reller keynote about Windows 8.1 Product Enhancements [msPartner YouTube channel, July 9, 2013] presenting the complete high-end differentiation vs. the iPad and Android devices which contains the whole demo by Jensen Harris starting at [21:10] while the above part at [53:10], and the end of the demo is at [1:02:10]:

    And here is an overall First look at Windows 8.1 [Windows YouTube channel, June 5, 2013] video by Jensen Harris worth to watch as well:

    Jensen Harris from the Windows Team shows some highlights of what to expect in Windows 8.1 coming later this year as a free update for Windows 8 customers. http://bit.ly/10OM2Th

    The new Air Command S Pen User Experience making the Samsung Galaxy Note 3 phablet, and Galaxy Note 10.1, 2014 Edition tablet next-generation devices

    … in addition to the technology advances presented in the Samsung Exynos 5 Octa with Heterogeneous Multi-Processing and GPU Compute is the hidden gem in the Galaxy Note 3 and GALAXY Note 10.1, 2014 Edition, launched at ‘Samsung UNPACKED 2013 Episode 2’ event [‘Experiencing the Cloud’, Sept 12, 2013] post and innovations in the Companion Device Computing as envisaged and implemented by Pranav Mistry and his TTT team from Samsung: the case of Galaxy Gear + Galaxy Note 3 [‘Experiencing the Cloud’, Sept 12, 2013] post.

    Introducing Samsung GALAXY Note 3 [SAMSUNGmobile YouTube channel, Sept 4, 2013]

    (Note: for hardware specification go to Samsung Exynos 5 Octa with Heterogeneous Multi-Processing and GPU Compute is the hidden gem in the Galaxy Note 3 and GALAXY Note 10.1, 2014 Edition, launched at ‘Samsung UNPACKED 2013 Episode 2’ event [‘Experiencing the Cloud’, Sept 12, 2013].)

    [ Hardware & Design ]

    The GALAXY Note 3 comes with a wider (5.7″) Full HD Super AMOLED display, yet slimmer (8.3mm) and lighter (168g) hardware design, and is powered by a 2.3 GHz Quad-Core [Qualcomm Snapdragon] processor [for LTE version, and Samsung Exynos 5 Octa for 3G only version], 3GB of RAM, 32/64 GB or user memory, 3,200 mAh battery and runs on Google’s Android 4.3 Jelly Bean OS. Also, equipped with a 13MP rear camera with Smart Stabilization and high CRI LED flash, you can take crisp photos, even in low light and active situations. Plus, it can record and play in full HD (1080p), and record in UHD (*may differ by market).
    The GALAXY Note 3 also features a textured back cover and delicate stitching that delivers a premium look and feel.

    [ Everyday Made Easier with S Pen ]

    Air Command, a palette of features and commands which you can activate on any screen simply by hovering and clicking the S Pen button, lets you access useful features for everyday tasks such as Action Memo, Scrapbook, and S Finder.

    [ Smarter Large Screen Experience ]

    With a larger Super AMOLED screen, the GALAXY Note 3 not only provides a stunning and defined viewing experience but also enables multitasking capabilities that allow users to fully utilize the larger screen. The enhanced new Multi Window allows you to easily move content between applications in one quick step with the Drag and Drop mode.
    For more information : http://www.samsung.com/galaxynote3

    More description from Design the Story of your Life with Samsung GALAXY Note 3 [press release, Sept 4, 2013]

    Click S Pen to make life easier, faster and more exciting

    The new S Pen reinvents and modernizes the classic note-taking experience by providing the ability to accomplish everyday tasks with just one click. The advanced S Pen is designed to be fully functional as a communication driver between the phone and the user by creating essential input and control features. It plays an integral role in how users interface with the device, making all daily routines easier. 

    A simple click of the S Pen button while hovering over the screen introduces users to Air Command, a palette of five powerful features that truly make tasks easier and faster. With the Air Command feature, there is no need to toggle between screens, memorize commands or look up different menus. The Air Command feature provides access to the following key functions: 

    • Action Memo allows users to handwrite a note, and automatically execute a function or convert that handwritten information into formatted content. Action Memo can instantly initiate a call, add to contacts, look up an address on a map, search the web, save a task to a to-do list, and more
    • Scrapbook enables users to organize or track down content and information from various sources including the web, YouTube and Gallery in one place so that users can easily look back at collected content all at once. When consumers save content for future use, Scrapbook also collects source material or URLs allowing them to easily refer back to the original source.
    • The Screen Write feature captures the full screen image of the current page on the device and allows users to write comments or additional information onto the captured image.
    • S Finder allows users to expansively search for content on their device regardless of the type. By putting in keywords or filters such as date, location, and content type, users can search related documents, events, communication threads, and even the Help page – all in one place. In addition, users can also search for hand-written content in their Notes and memo applications, as well as symbols and formulas.
    • Pen Window allows users to use the S Pen not only for drawing sketches or writing notes, but now also for opening a small application window for a true multitasking experience. Simply by drawing a window of any size, anywhere on the screen, users can easily and quickly open another application window such as YouTube, calculator or Browser without pausing current activity on the screen.

    For more advanced note-taking, the new S Note presents a comprehensive solution that enables consumers to easily write, organize, edit and browse notes with a user-friendly interface and the Easy Chart feature. The new S Note can also be synced with Evernote or a Samsung account and be enabled for accessing and viewing from different devices. Furthermore, when a user wants only a certain part of an image to be taken from the web or Note 3 content, the advanced new Easy Clip feature allows them to roughly draw around the desired image and then it converts that content into a more precisely cropped image.

    Larger Note screen delivers enriched viewing experience and enables you to do more

    The Samsung GALAXY Note 3 delivers a larger screen and the increased size is matched with powerful improvements that allow users to fully utilize the additional screen space. The 5.7-inch Full HD Super AMOLED screen provides a stunning and defined video viewing experience for watching Full HD content, distinct clarity for reading and an elegant canvas for content creation. 

    My Magazine provides a personalized news, social media, entertainment and in-the-moment content experience. Developed through a partnership with Flipboard, it offers an integrated content consuming experience in a modern and dynamic magazine-style layout. 

    The GALAXY Note 3 enables enhanced multitasking capabilities that allow users to fully utilize the larger screen.

    • With the new Multi Window, users can toggle seamlessly between applications without closing the window or opening a new page, allowing for enhanced productivity and collaboration across programs. Consumers can also run one application in two windows at the same time. For instance, users can read the news in one browser while conducting a web search in another, or send an instant message through ChatON to a friend while reading a message from another friend.
    • In addition, using Drag and Drop mode within the new Multi Window, users can easily drag and drop content such as a text or image from one window to the other in  an instant.
    • Pen Window from Air Command further enhances multitasking experience by allowing consumers to draw a window on the screen and launching popular applications while continuing current tasks on the GALAXY Note 3.

    An improvement to Group Play, video sharing, is now available. Originally introduced along with the GALAXY S4, Group Play allows users to play the same music, to play games together, and to share documents. It now enables consumers to share videos and play content together with their friends simultaneously. Users can also connect up to five devices alongside each other to create a “big screen” viewing experience.

    For a tour of the new user experience watch the Samsung GALAXY Note 3 + Gear: Official First Hands-on [SAMSUNGmobile YouTube channel, Sept 4, 2013] video:

    [GALAXY Note 3] 1. Introduction http://youtu.be/-Fo5x7ZIPCM?t=14s 2. Everyday Made Easier with the S Pen Air Command http://youtu.be/-Fo5x7ZIPCM?t=1m51s Action Memo http://youtu.be/-Fo5x7ZIPCM?t=2m37s Scrapbook http://youtu.be/-Fo5x7ZIPCM?t=4m10s New Easy Clip http://youtu.be/-Fo5x7ZIPCM?t=6m31s S Finder http://youtu.be/-Fo5x7ZIPCM?t=7m19s New S Note http://youtu.be/-Fo5x7ZIPCM?t=8m41s 3. Smarter Large Screen Experience New Multi Window http://youtu.be/-Fo5x7ZIPCM?t=10m28s Pen Window http://youtu.be/-Fo5x7ZIPCM?t=11m53s [GALAXY Gear] 1. Introduction http://youtu.be/-Fo5x7ZIPCM?t=12m53s 2. Notification & Smart Relay http://youtu.be/-Fo5x7ZIPCM?t=15m11s 3. Hands-free Call http://youtu.be/-Fo5x7ZIPCM?t=15m46s 4. Memographer http://youtu.be/-Fo5x7ZIPCM?t=16m51s For more information : http://www.samsung.com/galaxynote3

    For more information go to the separate Companion Device Computing as envisaged and implemented by Pranav Mistry and his TTT team from Samsung: the case of Galaxy Gear + Galaxy Note 3 [‘Experiencing the Cloud’, Sept 12, 2013] post. The overall theme of ‘Design Your Life’ for these two companion GALAXY devices you can understand by watching the Samsung GALAXY Note 3 presents “Dreams”, a digital short film [SAMSUNGmobile YouTube channel, Sept 10, 2013] video:

    We follow the passion of a girl who helps save her grandfather’s shop by finding inspiration in her everyday life. With the help of the new Samsung GALAXY Note 3 and Gear, she creates her own masterpiece. We follow her journey through dance, using the innovative features of the Note 3 and Gear, like My Magazine, Action Memo, and Smart Relay, to change her everyday into something amazing. By adding a new twist to a loved classic, she takes Annie Lennox’s “Sweet Dreams” and re-envisions it with a modern take. Samsung’s vision was realized with the help of Paul Hunter who has directed videos for some of the world’s top artists like Snoop Dogg, Christina Aguilera, and Michael Jackson to name a few. To find out more about the GALAXY Note 3 and Gear, click here:http://www.samsung.com/galaxynote3

    Here is also the demonstration of Samsung GALAXY Note 3 Group Play Video Sharing @IFA2013 [SamsungTomorrow YouTube channel, Sept 9, 2013]

    At IFA 2013, Samsung Tomorrow TV shows this cool demonstration of Samsung’s Group Play Video Sharing function across multiple Galaxy Note 3 devices. With Group Play Video Sharing, you can not only share local videos with your friends, but also watch the same video on all devices. Furthermore, you can create a big singular video panorama across multi-screens!

    as well as of the nice Samsung’s Mobile Console for Galaxy Note 3 @ IFA 2013 [SamsungTomorrow YouTube channel, Sept 9, 2013]

    Samsung GALAXY products are great for gaming and here’s a game pad to make your Gaming experience EVEN BETTER. Running on a battery you can charge via micro USB, this Bluetooth-connected device even sends your screen to TVs!

    What about the new Air Command S Pen User Experience on the Samsung Galaxy Note 10.1, 2014 Edition tablet?

    Here it is from the Samsung Unveils GALAXY Note 10.1: Unparalleled Tablet Viewing, Productivity and Mobility [Samsung Tomorrow, Sept 5, 2013] article

    (Note: for hardware specification go to Samsung Exynos 5 Octa with Heterogeneous Multi-Processing and GPU Compute is the hidden gem in the Galaxy Note 3 and GALAXY Note 10.1, 2014 Edition, launched at ‘Samsung UNPACKED 2013 Episode 2’ event [‘Experiencing the Cloud’, Sept 12, 2013].)

    Richer Viewing Experience, Enhanced Multitasking

    The large, bright and crystal clear screen delivers four times the pixel density of the original GALAXY Note 10.1, providing a premium content viewing experience.

    The magazine style UX allows users to organize their favorite resources in an easy to use dashboard and then access that content for a stylish reading experience. Whether watching videos or reading magazines and e-books, the new GALAXY Note 10.1 provides an immersive media consumption experience. New design characteristics, like a warm and textured back cover with stitching, inspire a sense of elegance and sophistication.

    The device’s screen size also enables enhanced multitasking. With Multi Window, users will be able to run separate instances of the same application, and use an enhanced S Pen to drag and drop content from one window to another. Pen Window enables users to simply draw a window of any size on the screen, and instantly access unique in-application features such as YouTube or calculator.

    Improved S Pen and S Note Functionality

    The updated S Pen included with GALAXY Note 10.1 improves responsiveness, delivers day-to-day efficiency enhancements and produces more creative input capabilities. The tablet also includes GALAXY Note 3’s updated S Pen features such as Action Memo, Scrapbook, Screen Write and S Finder. Combined with the tablet’s larger screen, these enhanced S Pen capabilities present users with unique creative opportunities and the space to explore them.

    With new Scrapbook capabilities, users can easily indicate any interesting content with the S Pen and organize it into individualized scrapbooks, creating a log of discussion points for a future work conversation, a wish list for new clothes or a home redesign project, or a personal favorites list.

    S Note has been upgraded with a more intuitive, easy-to-use interface. Users will have access to both note files and notepads, with the ability to use the S Pen to take handwritten notes. With Easy Chart, hand-drawn visualizations of data can be instantly transformed into more formal charts and graphs.

    Offering Content for Enhanced Entertainment and Creativity

    The new GALAXY Note 10.1 will also offer a host of exciting partner content that complements the device’s entertainment, productivity and creativity properties. With premium partner applications and free memberships and services, the new GALAXY Note 10.1 provides everything a user might need in one place.

    The Samsung Content Gifts include content from leading news sources such as Bloomberg Businessweek+, The New York Times, Autodesk Sketchbook for GALAXY for painting and sketching, a redesigned version of social broadcast network Twitter optimized for the device, and much more.

    In addition, the GALAXY Note 10.1 (2014 Edition) will also include a Samsung Apps widget that will direct users to additional beneficial content provided by Samsung. The widget will live on the home screen and include a “Special Offer for GALAXY” section that will highlight unique, country-based content for users.

    Watch Samsung Galaxy Note 10.1 ‘2014 edition’ hands-on [Android Central YouTube channel, Sept 4, 2013] for a demonstration:

    Our hands-on with the 2014 edition Galaxy Note 10.1. Read our full coverage here: http://www.androidcentral.com/samsung-announces-brand-new-galaxy-note-101-2014-edition

    Finally watch this Samsung UNPACKED 2013 Episode 2 livestream (full length) [SAMSUNGmobile YouTube channel, Sept 7, 2013] in order to get the full context of the announcement, the event starts at [8:20]

    Live at Samsung UNPACKED 2013 Episode 2 from the Tempodrom in Berlin where we unveil the GALAXY Note 3, GALAXY Gear and GALAXY Note 10.1 (2014 Edition).

    [0:19:55]: GALAXY Note 3 and GALAXY Gear will be launched starting from September 25th in more than 140 countries. And all of these products will be promotionally available in October worldwide.

    See also: Exclusive: List of countries receiving Galaxy Note III’s Exynos 5420 or Snapdragon 800 variant, SM-N9005 specs confirmation [SamMobile, Aug 15, 2013]

    New Nokia Asha platform for developers

    This is a very throroughly designed platform with carefully defined Nokia Asha Design Guidelines providing all the details as well as a comprehensive set of tools supporting that. From Series 40 to Nokia Asha is giving advice about migrating earlier S40 and Asha apllications to the Asha platform. It is also worth to have a look at that as by doing so you can compare the new Nokia Asha with earlier Asha Full Touch and Asha Touch and Type.

    Preliminary reading:
    The New Asha Range [global Nokia microsite, May 9, 2013] with separate Fastlane, Design and Browsing pages
    The Asha Apps Revolution [Nokia Conversations post, May 9, 2013]
    New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia [‘Experiencing the Cloud’, May 9, 2013] my composite post of the all relevant launch information
    Nokia’s non-Windows crossroad [‘Experiencing the Cloud’, May 2, 2013] my composite post analyzing the technologies which are provided now with the new Asha platform

    Nokia Asha — Platform overview [May 9, 2013]

    The key features of the platform are:

      • Platformised in software and hardware — complementing the Nokia Asha software platform is an increased focus on platformising the phone hardware, developers will now have greater certainty that a hardware feature they want to exploit in an app will be available across the new Nokia Asha family.
      • Firmware updating — smartphone users expect regular firmware update to bring new features and functions to their phones, the Nokia Asha platform has been built with this demand in mind and updates are already in development.
      • User experience — a engaging, sophisticated UI, optimised for 3″ (61.0 x 45.7 mm [unlike 66.0 x 40.0 mm on the previous Asha Full Touch devices]) QVGA (240 x 320 pixels [unlike the 240 x 400 pixels on the previous Asha Full Touch devices]) displays. The UI employs a swiping style for navigation between apps and the home screen, and within the home screen. It also enables apps to use the whole screen by hiding the status and menu bars until they are swiped into view.
      • More advanced, fully featured apps are easier with Java. Harness features such as 2D and 3D graphic, accelerometers, and location information among others giving you more options to deliver the quality of apps consumers expect on a smartphone.
      • With web apps online, content is delivered using up to 90% less data, while offering users an interactive, engaging UI because, unlike other proxy browser system, Nokia Asha web apps can update their UI locally on the phone.

      Java highlights

      • All new Oracle VM.
      • JAR files up to 5Mb and up to 3Mb heap memory (recommended).
      • New Asha UI for intuitive, fast interaction.
      • Mobile Internationalization API (JSR-238) and new Nokia specific APIs for features such as image scaling and network state.
      • Earn from you apps with paid downloads, advertising, and in-app payments.
      • Updated tools, with updated emulator and WiFi based on-device debugger.
      • Comprehensive documentation, training, code examples and more.

      Web app highlights

      • Powered by the latest Gecko rendering engine.
      • Rich UIs with dynamic list and fixed and scrollable regions.
      • API to build hardware back-button navigation into your app.
      • Ability to capture photos and videos.
      • Discovery through the Nokia Store.
      • Earn from you apps with paid downloads and advertising.
      • Updated tools with new simulator and code examples.
      • Comprehensive documentation, training, code examples and more.

      UX Overview – Nokia Asha Design Guidelines [April 17, 2013]

      Nokia Asha is built around the concept of stacked layers that can be directly manipulated by the user.


      Base layout – Nokia Asha Design Guidelines [May 9, 2013]

      Nokia Asha UI combines the use of the swipe gesture and back hardware key for navigation, and therefore apps have no mandatory control areas on screen. Each app view can be easily designed for its main purpose, maximising the amount of relevant content on the UI. The base layout in Nokia Asha has two main areas: status bar and content area.


      In addition to using the content area for app content, apps can add optional controls, Category bar (with tabs or actions) and Header bar. When the view offers few, rarely used options only, placing them under the Options menu is possible. The Options menu is accessed by swiping from the bottom of the screen. When the Options menu is available, the screen shows an Options menu indicator at the bottom.

      NOTE: When using LCDUI List, TextBox, Alert, or Form, the Header bar will be automatically added to the top of the view. When drawing on Canvas, the Header bar can be left out.

      Developing applications with Java – Nokia Asha Design Guidelines
      [May 9, 2013]

      Nokia Asha provides a few alternatives for developing Java applications. The following information can be used to select the best approach for designing and developing your application.


      Custom UI on Canvas

      Using LCDUI high-level components

      Using LWUIT components




      Full screen apps or apps with chrome (Status bar and Header).
      Everything drawn on Canvas pixel by pixel.
      Good approach for game development.
      LCDUI high-level components and Nokia UI API’s are in use.
      Components are styled with Asha look & feel.
      Custom components can be created with CustomItem.
      Offers a more comprehensive component set with many customisation options.
      Components are styled with Asha look and feel, but also custom theming is easy for branded look and feel.
      Custom UI on Canvas
      Canvas class is the main template for customised MIDlet functions. Using Canvas, the MIDlet can use any drawing primitives provided by the LCDUI Graphics interface and can receive key events. The drawback is that the MIDlet will not be as portable as ones created using only high-level APIs.
      A common example of a MIDlet that uses Canvas is a mobile game that requires pixel-accurate drawing and access to low-level keypad events. Read more information about Canvas from the Java Developer’s Library.
      Using LCDUI high-level components
      Limited Connected Device User Interface (LCDUI) is the base of any Graphical User Interface (GUI) created in Java™ ME (Java Platform, Micro Edition). It has a similar role to the Abstract Windowing Toolkit (AWT) and Swing APIs, which are used in Java SE (Java Platform, Standard Edition) and Java EE (Java Platform, Enterprise Edition), but offers a more restricted and resource-efficient approach to UI development.
      LCDUI has a simple screen-based approach, where a single Displayable is always active in the display area of the application user interface. This Displayable can contain predefined screen elements, or be manipulated in more specific ways.
      On a logical level, the MIDP (Mobile Information Device Profile) UI is divided into two levels: high and low. In general, the choice is made between the easy, quick and portable high-level APIs and the more customisable low-level APIs.
      Figure 1. LCDUI overview
      Read more about the LCDUI from the Java Developer’s library.
      Using LWUIT components
      LWUIT (LightWeight UI Toolkit) is an open source alternative that provides a comprehensive selection of customisable UI components, layouts, and effects. Use of the ready-made Nokia Asha theme for the components is recommended, but developers can also easily create their own custom themes for branded look and feel. LWUIT is highly portable, as it scales to different screen resolutions and orientations, and has built-in support for touch and non-touch UI.
      LWUIT applications are created on top of LCDUI Canvas. Though LWUIT has been optimised for Nokia Asha phones, LCDUI is a better option for performance critical applications, especially on phones with cost-optimised hardware. Also, when a compact application binary size is crucial, LCDUI should be considered instead, because the LWUIT library is added to every LWUIT application and it increases the application size by 200-800 kB (depending on the application features).
      Figure 2. LWUIT overview

      Nokia Asha — Java — Tools [May 9, 2013]

      Nokia Asha SDK 1.0 (beta)

      Create apps for the Nokia Asha family on Nokia Asha software platform using the Nokia Asha SDK 1.0 (beta). Then test your apps in an emulator based on the Nokia Asha 501. The Nokia Asha SDK 1.0 (beta) offers:

      Nokia Asha UI emulation
      The Nokia Asha SDK 1.0 contains an emulator based on the Nokia Asha 501, providing mouse based emulation of the phone’s touch features making testing easy.
      LWUIT for richer Uis
      A Nokia Asha platform optimised implementation of the LWUIT is included as a plug-in. Delivering rich UIs has never been easier.
      Integrated HERE Maps API
      It’s now even easier to add rich maps to your location based apps, as the HERE Maps API for Java ME is integrated into the SDK.
      Enhanced location features
      The emulator delivers updated location details from the integrated Route Editor to your Java apps, enabling richer testing of your location based apps.
      Multiple-touch simulation
      The Pinch-to-zoom simulator enables multipoint-touch gestures to be recorded and sent to the emulator.
      Sensor emulation
      You can simulate fully the orientation of a Nokia Asha phone in the emulator, enabling the testing of apps and games using the Mobile Sensor API (JSR-256).
      Enhanced media playback
      The emulator offers accurate media playback enabling complete testing of media delivered through your apps.
      Keyboard input
      Enter text directly from your PC keyboard into fields in the emulator, to speed up testing.
      Emulator tools
      Simplify and speed up your testing with the diagnostic window, MIDP speed simulator, configurable MIDP monitoring, and events generator among other tools.
      Java API emulation
      The emulator provides full support for MIDP and CDLC, along with the APIs provided in the Nokia Asha platform.
      Real phone emulation
      As the emulator is based on the Nokia Asha 501, it provides you with a realistic implementation of UI, user apps, messaging, and network communication features. Now you can accurately and conveniently test your apps on a PC.
      Selecting your SDK made easy
      The exclusive Device SDK Selector makes it easy to locate and install the SDKs you need to target earlier Series 40 phones. Pick SDKs by platform or phone model, download and install to get coding.

      Nokia IDE 2.0 for Java ME (beta)

      While the Nokia Asha SDK 1.0 (beta) is designed to work with the NetBeans and Eclipse IDEs, for the easiest and most straightforward development experience, the SDK includes the Nokia IDE 2.0 for Java ME (beta). Building on the power of the Eclipse platform for Java development, the Nokia IDE for Java ME delivers exclusive features for your Nokia Asha platform and Series 40 Java apps.

      Welcome to your new IDE
      A comprehensive welcome screen provides details on developing Java apps for the Nokia Asha platform and Series 40, available APIs, links to key Nokia Developer resources, and more.
      Selecting your SDK made easy
      The integrated Device SDK Selector makes it easy to locate and install the SDKs you need to target Nokia Asha and Series 40 phones. Pick SDKs by platform or phone model, download and install to get coding.
      Nokia specific JAD editor
      A customised JAD attributes editor makes it easy to add the information you need to effectively target your apps’ build to the Nokia Asha and Series 40 platforms.
      In-app purchase and location templates
      Get started quickly with your apps that take advantage of in-app advertising or location with new templates that includes everything you need.
      Access to examples
      Load any of over 40 example apps straight into your workspace. Covering many aspects of the Java APIs on the Nokia Asha platform, these examples can kick-start your development.
      Nokia Hub
      Quickly find more information on publishing apps, remote access to phones for testing, Nokia Developer news, and code examples though the Nokia Hub menu.

      Remote Device Access

      Test on a range of Nokia Asha and Series 40 phones

      With the Nokia Developer Remote Device Access Service you can connect to a comprehensive range of Nokia Asha platform and Series 40 phones over the internet. Install your app then run it, just as you would on your own phone, to check out its behaviour on different hardware and UI form factors.

      Learn more ›

      And don’t forget that Nokia Premium Developer Program for Asha membership give you access to more phones, so you won’t have to wait to start testing.

      Nokia Asha — Web apps
      [May 9, 2013]

      The Nokia Asha software platform provides a powerful, data efficient web apps environment. Targeting this environment, you leverage your web development skills to create connected apps that deliver web content with an engaging, interactive UX that’ll appeal to consumers globally or can be targeted at specific local markets.

      • New user experience — the Nokia Asha UI builds on the popular Series 40 UI. Delivered through a 3.0’’ (61.0 x 45.7 mm [unlike 66.0 x 40.0 mm on the previous Asha Full Touch devices]) QVGA capacitive touch screen (240 x 320 pixels [unlike the 240 x 400 pixels on the previous Asha Full Touch devices]), it supports two touch points for pinch-to-zoom and similar gestures. The UI swipe paradigm has been extended to include the Options Menu and fast access to the Home screen. A hardware back-button enables consumers to easily navigate an app’s hierarchy.
      • New APIs — so you to make most of the Nokia Asha UI, web apps include an API to listen for the hardware back-button. In addition, enhanced HTML tag support also means you can add image and video capture to your web apps.
      • New tools — the Nokia Asha web app tools deliver a Nokia Asha software platform option to the simulator and fresh examples that show you how to use the latest APIs.

      Start with the Nokia Asha web app tools 3.0


      See how to create, test, package, and deploy to a phone your first Nokia Asha web app.
      Follow the step-by-step guide ›

      Start with Xpress Web App Builder

      Xpress Web App Builder offers a no-code approach to creating Nokia Asha web apps and delivering them directly to your Nokia Publish account.
      Watch the video ›

      When Nokia Asha web app tools 3.0 graduates beta you will be able to use it to target all the phones that support Xpress Browser. During the beta phase the ability to capture images and video will only be available on the Nokia Asha 501. You can target all other features at Series 40 phones with Nokia Asha web app tools 3.0 or download Nokia Web Tools 2.3.

      Nokia Asha web apps UI [May 4, 2013]

      Nokia Asha web apps UIs benefit from the features of the Nokia Asha UI, such as its swipe interaction to reveal the Options Menu, which enable web apps to focus the entire phone screen on content. When designing a web app UI, you have the freedom offered by web technologies coupled with the dynamic UI features offered by the Nokia Asha web apps runtime, such as the ability to dynamically update lists or set fixed and scrollable areas within your apps. Web apps can also make use of the hardware back-button to offer users safe and simple navigation of an app’s hierarchy.

      A great UX is about more than simply implementing a UI style; whether you are new to design or a seasoned pro, access a range of resources to help you create the best and most engaging experience in your apps and games. To get started check out the Nokia Asha web app design library before discovering other useful resources, such as design guidelines, UI stencils, and icon templates in the Design and User Experience Library.

      What’s new in web app UX design [May 4, 2013]

      The Nokia Asha software platform 1.0 offers a significantly updated UI compared to its predecessor, the full-touch UI on Series 40. This section describes the key UX changes that effect web apps:

      • screen size – the New Nokia Asha UI on the Nokia Asha software platform 1.0 supports 240 x 320 pixel screens. For more information, see the Displays topic.
      • multiple page support – the Nokia Xpress Browser 3.0 supports up to four active browser windows, enabling up to four web app to be run at once.
      • touch gestures – the New Nokia Asha UI extends the platform wide mechanism for accessing key features using a swipe from the edge of the screen. As this mechanism overrides application behaviour, care needs to be taken in the design of web apps to ensure gestures within the web app aren’t confused with the system wide gestures. Ffor more information, see the Touch Gestures topic.
      • back button behaviour – the New Nokia Asha UI employs a physical back button, this back button implements back-stepping in platform and Java apps. For web apps a new Mobile Web Library method addBackNavListener() enables the key to be captured so that web apps can implement the same back-stepping behaviour. For more information, see the Navigation Controls topic.
      • Options menu – the Options menu is opened with a swipe gesture from the bottom of the screen in the New Nokia Asha UI. The menu by default contains the Data counter item, but no longer includes an exit item. For more information, see the Options Menu topic.
      • launching web apps – from within the Nokia Xpress browser web apps will be launched from the Featured Apps option. For more information, see the Launching web apps topic.
      • file upload and download – the Nokia Xpress Browser Download Manager is available from within web apps. For more information, see File uploads and downloads topic.
      • passwords – web app passwords can now be cleared from the phone’s Settings feature. For more information see Passwords topic.
      • Data Usage option – web apps can now access a report on their data use. For more information see the Data Usage topic.

      Nokia Asha — Web apps — Tools [May 9, 2013]

      Nokia Asha web app tools 3.0 (beta)

      Nokia Asha web app tools 3.0 (beta) delivers a suite of applications that assist in the development, testing, packaging, and deployment of Nokia Asha web apps, including preparing them for distribution through Nokia Store. The key components of Nokia Asha web app tools are Web Developer Environment (WDE) and Web App Simulator (WAS).

      Download Nokia Asha web app tools 3.0 (beta)

      During the beta release the features to provide the capture of images and video from within web apps won’t be available on earlier Series 40 platform phones supporting Xpress Browser.

      Web Developer Environment [WDE]

      Built on the Eclipse platform, Web Developer Environment delivers the code creation tools needed to efficiently create and package web apps.

      Extensive templates for new projects
      Nokia Asha web app tools 3.0 offers wider variety of templates for common web apps styles, which you can use to quick-start the development of your web apps. Import existing projects to take advantage of enhanced editing features.
      UI Designer
      With the UI Designer you can build web app interfaces by dragging and dropping UI component snippets and laying them out visually, enabling you to create web apps UIs faster.
      Powerful code editing
      With code completion and full validation, your coding will be quicker and more accurate, enabling you to build Nokia Asha web apps faster.
      Comprehensive range of examples
      The range of web app examples has been further expanded in Nokia Asha web app tools 3.0, to illustrate use of the hard back-key and media capture. You can now easily access more examples of how to code common web app APIs and features.
      Targeted HTML/CSS validation
      Validation of HTML and CSS includes specific Nokia Asha web apps rules. You get better feedback to ensure your web app will work optimally on Nokia Asha platform and Series 40 phones.
      Partial web app upload
      When uploading a web app to the preview server, the Web Developer Environment only uploads changed content. This makes starting a cloud preview fast, minimising the time needed to test your web apps.
      Your web apps are automatically packed by the tool and delivered in the format required for distribution through Nokia Store.
      Published web apps’ JAR
      Once your web app has been published to Nokia Store you can request a copy of the deployment JAR. This enables you to distribute your web app on websites and through other app stores.
      Deploy for phone testing
      Completed Nokia Asha web apps can be deployed directly from the Web Developer Environment over a USB connection for testing on a Nokia Asha platform or Series 40 phone, while for Series 40 phones deployment over Bluetooth is also available.

      Web App Simulator

      Run your Nokia Asha web apps on a computer during development using the Web App Simulator. It simplifies functional testing and final design validation.

      Phone simulation
      Preview your Nokia Asha web apps to see how they’ll look and behave on Nokia Asha platform and Series 40 phones, and interact with the web.
      Control phone features
      Take control of your simulation and test your web apps against all the UI variations available on the phones that support Nokia Asha web apps.
      Automatic reloading
      Local preview are automatically reloaded as code edits are made — speeding up testing by ensuring Web App Simulator always show the latest changes.
      Location simulation built-in
      Web App Simulator enables you to define location information to your simulated Nokia Asha web app, making testing of location-aware apps a breeze.
      Debugging made easy
      Web App Simulator includes a custom version of Web Inspector for the easy debugging and performance analysis of your Nokia Asha web apps.

      Xpress Web App Builder

      Xpress Web App Builder is an online tool that guides you through the process of creating rich web apps, with no coding required. Select from a variety of templates, customise your theme, and then add clipped web content, RSS feeds, and social media information. The key features of the tool are:

      • layout templates to present content, including single pane, tabbed view, and accordion view, as well as focused templates for news, pictures, and video content.
      • a wide range of content widgets for clipped web content; RSS feeds; video from YouTube; pictures from Flickr, Picasa, and other photo sharing sites; and blogs from Tumblr and WordPress.
      • the ability to add SMS and call capabilities, static HERE Maps, and in-app advertising from Nokia Ad Exchange.
      • the option to customise your app’s colour scheme, including header and font colours.
      • static and dynamic previews of your app, for all supported screen resolutions.

      When you’ve completed your web app, the tool provides a short URL for testing the app on your phone, and lets you submit the app to Nokia Publish to start the process of publication in Nokia store. However, if you want to customise your web app further, you can download the source code and import it into Nokia Asha web app tools.

      Launch Xpress Web App Builder

      Remote Device Access

      Test on a range of Nokia Asha and Series 40 phones

      With the Nokia Developer Remote Device Access Service you can connect to a comprehensive range of Nokia Asha platform and Series 40 phones over the internet. Use your web app’s short URL to launch it in the Xpress Browser then run it, just as you would on your own phone, to check out its behaviour on different hardware and UI form factors.
      Learn more ›
      And don’t forget that Nokia Premium Developer Program for Nokai Asha membership give you access to more phones, so you won’t have to wait to start testing.

      … Nokia In-App Payment
      [May 9, 2013]

      We have also introduced the new Nokia In-App Payment tool, designed to make it easier for you to sell content from within your apps. It provides a simple and secure purchase experience for consumers and transparent payments for developers. Nokia In-App Payment will also be available for existing Asha and Series 40 phones*(from 6th edition platform and above, except C1-01 and C1-02. Nokia will release a public beta of Nokia In-App Payment in the coming weeks, and you can sign up for the beta here.

      Nokia In-App Payment invitation-only beta program [May 9, 2013]

      In-App Payment is one of the dominant monetization models in the mobile app industry. This model also referred to as ‘Freemium’ model, helps you build apps with higher and recurring revenue opportunity.

      The model enables you to attract a larger user base with a free baseline experience and then extend this experience by offering digital content for sale. Nokia In-App Payment marks Nokia’s renewed approach to In-App Payment. The solution has been designed afresh with several new features and it enables you to sell digital content to Asha consumers from within your application.

      • The best payout in the industry
      • Easy to integrate and maintain
      • Single click payment
      • Nokia brand adds credibility to the transaction
      • Unparalleled coverage of devices

      Sign up to invite beta          
      Frequently Asked Questions

      This translates to more consumers, more purchases after download and higher payout per purchase – all leading to more recurring revenue for you!

      We are pleased to announce the Nokia In-App Payment invitation-only beta program. With a beta invitation, you will get to:

      • Try the Nokia In-App Payment Beta library
      • Publish apps with Nokia In-App Payment
      • Share your feedback

      Please sign up to be eligible to join the Nokia In-App Payment invitation-only beta program. We will start sending out invitations starting May 10th 2013.

      Integration of Nokia In-App Payment in your app is easy!

      • Download and install Java Development Environment for Asha and Nokia In-App Payment library
      • Implement in-app payment feature in your application using the test product IDs
      • Test your app in the emulator or on device with the test purchase flow
      • Register in-app purchase products, declare price points with Nokia Publish
      • Update your application using the product IDs
      • Test your app using the in-app purchase flow
      • Submit your final app to Nokia Publish and be ready to generate revenue!

      The Nokia In-App Payment includes several improvements

      • Access to a larger consumer base through Series 40 backward compatibility**
      • Simpler consumer purchase experience through single click payment
      • Support for faster development and testing.

      The introduction of Nokia In-App Payment means that the current in-app purchasing solution will be deprecated. In the near term, the intake of new apps using the deprecated in-app purchasing solution will be closed on June 10th 2013. However, published apps that use the deprecated in-app purchasing solution will continue to be available on Nokia Store until 2016. Please refer to the ‘Frequently Asked Questions’ for more information.

      ** For more detailed device coverage during the invitation-only beta, please refer to the Frequently Asked Questions.

      New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia

      … by bringing premium experience to the entry-level smartphone market:
      Update: In H2 CY12 we will witness whether it is possible to create a stable “bottom” smartphone segment with this exceptional added value on really bottom hardware or not!
      The Nokia offensive of a year ago with “simple” Asha Touch was halted in Q1 CY2013.
      (Note that Android smartphones are in the “free-fall” for the last 12 months and you can observe a “race to bottom” phenomenon among those vendors. See here, here and here.) New Nokia Asha 501 Television commercial [nokia YouTube channel, June 26, 2013]

      The New Nokia Asha 501 is here! Find out more about the latest Asha Smartphone at http://nokia.com/newasha

      Fastlane – Nokia Asha [nokia YouTube channel, June 28, 2013]

      Nokia’s new Fastlane interface puts everything you love just a swipe away. It lets you jump to your favourite apps, update social media and play games and music with just a swipe. See everything it can do at http://www.nokia.com/global/newasha/f…. Check out how four friends in Santiago, Chile used it to put together a super-bright bike ride through the city — picking up friends along the way. Love the music? It’s by Chilean duo Dënver, and it’s called ‘Los Adoloscentes’. Find out more about the band and their new album here: http://duodenver.cl/.

      Living with Fastlane on the Nokia Asha 501 [Nokia Conversations, July 5, 2013]

      … You’ll now get two home screens: Fastlane, and ‘Home’, which is the main menu. All you have to do is swipe left or right to access one or the other. … You can still customise the main menu so icons and apps can be easily accessed, but once you’ve been using the Asha 501 for a while, Fastlane means that you rarely need to access the second screen.

      [July 5] The current lowest price is with a coupon offer for Rs. 4731 [$78.5]
      [June 22] Pre-order Asha 501 at Rs. 5,199 [$88]; [June 15, list price] Rs. 6000 [$101]
      (at the same time Lumia 520 in India is from Rs. 8,893 [$150], at Rs. 10,097 [$170] at the same Nokia Shop as the Asha 501 pre-order where the list price is Rs. 11,289 [$190])
      see also: Nokia Asha 501 starts worldwide rollout [Nokia Conversations, June 24, 2013]:

      image… [Asha 501] goes on sale this week in Thailand and Pakistan, … Next week, the rollout will continue in India and progress onto countries in Europe, the Middle East and Africa, and Asia Pacific. In late summer, the Nokia Asha 501 will start selling in Latin American countries like Brazil. …

      End of update


      Peter Skillman (Head of Ux Design for Mobile Phones & HERE at Nokia) demonstrating
      Swipe and Fastlane experiences on a greatly enlarged touchscreen,
      actually from a ladder, at the May 9, 2013 launch in New-Delhi, India

      • At its heart is a landmark new feature called Fastlane which was inspired by the much-loved swipe motion gestures on the iconic Nokia N9. Fastlane is designed so that you’re never more than a swipe away.
      • Fastlane was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane.
      • Fastlane is an interactive second home screen which tracks your past, present and future, showing up to 50 of your most recent activities. It brings all the different elements of your smartphone experience together.
      • It continues Nokia’s focus on the ‘smarter Internet’ with an updated version of the Nokia Xpress browser with a fresh new user experience
      • There is Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics.
      • Fully leverages Nokia’s investments in Smarterphone, which it acquired in 2012 and builds on the best aspects of Series 40 to create something fresh and innovative. It also comes with design cues from Lumia.
      • Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network. So developers will be incentivized to deliver quality apps, previously found only on high-end smartphones.

      At the launch in New-Delhi, India there were the following notable remarks as well:

      • ~80M people are using the Nokia Xpress browser now
      • 20M Asha Touch devices were sold since its launch 10 months ago
      • Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501
      • Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501
      • Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.
      • There are 120 ad agencies involved in NAX in 200+ countries
      • There are 158 operators involved in Nokia’s operator billing network in 59 markets
      • All that will provide a 2.5X increase in terms of developers’ revenue
      • Nokia is the first manufacturer to bundle Facebook for free with Nokia Asha 501
      • Such partnership is quite important to Facebook as the company sees its biggest opportunity in getting 5B billion people on-line who were not before (so far “only” 750M people access Facebook from their mobile devices)

      Happy Nokia presenters posing for photos
      at the end of the launch in India

      Making of the New Nokia Asha [nokia YouTube channel, May 9, 2013]

      The New Nokia Asha range is a totally new take on smartphones. Created with people from all over the world, they are powerful, fast and simple to use. Learn more about the New Nokia Asha, visit: http://nokia.com/NewAsha

      First hands-on with the Nokia Asha 501 [nokia YouTube channel, May 9, 2013]

      Introducing the Nokia Asha 501, an affordable touchscreen smartphone with gorgeous industrial design and the innovative Fastlane feature, which means you are never more than a swipe away from accessing everything you love. Find out more: http://conversations.nokia.com/?p=120951

      The best thing is to watch The Nokia Asha 501 – Peter Skillman, Nokia Design Team [nokia YouTube channel, May 9, 2013]

      Peter Skillman, Head of Mobile Phones User Experience and HERE Design, talks about the design approach behind the first in a new generation of Nokia’s Asha smartphone family.

      Meet the next generation: Nokia Asha 501 [Nokia Conversations, May 9, 2013]

      The aspirational meets the affordable in Nokia’s beautiful new touchscreen smartphone with social networking and a smarter Internet at its very core

      Put the whole world in your pocket with this new Asha smartphone. Nokia Asha 501 lets you access everything you use and love on a single screen with a simple swipe. Additionally, fast and efficient browsing with Nokia Xpress Browser means more data for less money. Keep in touch and in the loop with friends using your favourite social networks like Facebook and Twitter.
      The Nokia Asha 501 is set to break down a lot of barriers and smash people’s expectations of just how much ‘smartphone’ their money can buy.
      It’s a touchscreen experience with social networks, content sharing and connectivity deeply integrated into a wonderful, responsive and revamped operating system.
      Design and Colours
      However, the first thing you will notice about the trail-blazing Nokia Asha 501 is the gorgeous design. Its lines and shapes are streamlined, compact and clean.
      The seamless look and feel is of a premium product that is part of a unified modern design family, from the Lumia 920 to the Nokia 105.
      After you’ve admired the durable two-part construction with the removable monobody, the next thing you’ll have to do is make a choice.
      The Asha 501 is available in bright red, bright green, cyan, yellow, white and black.
      The colour story continues with the red headphones that are included in the box. It’s sure to become a signature look!
      Nokia Asha platform
      The Asha 501 is powered by a new software platform, which fully leverages Nokia’s investments in Smarterphone, which it acquired in 2012 and builds on the best aspects of Series 40 to create something fresh and innovative.
      The result is an evolutionary operating system that is fast, responsive and easy to use.
      The Asha platform is faster, more responsive and more flexible too. This means new features and functionalities can be anticipated with future updates.
      Developers will be able to create apps for the Nokia Asha 501 that will also be compatible with future Asha platform-based devices.


      Living in the Fastlane
      The forward-thinking approach to the Asha 501 extends to the user experience.
      At its heart is a landmark new feature called Fastlane. Inspired by the much-loved swipe motion gestures on the iconic Nokia N9, Fastlane makes it faster and easier to access whatever is most important to you.
      Whether it is the applications you use the most, the latest images you’ve captured or your social network updates, Fastlane is designed so that you’re never more than a swipe away.
      Think of it as intelligent multitasking, or think of it as an interactive second home screen. Either way, Fastlane tracks your past, present and future, showing up to 50 of your most recent activities. It brings all the different elements of your smartphone experience together.


      Smarter Internet
      In just a few short years, more people will be accessing the Internet on a mobile phone than any other kind of electronic device.
      This is why the Asha 501 continues Nokia’s focus on the ‘smarter Internet’ with an updated version of the Nokia Xpress browser with a fresh new user experience.
      Of course, it still uses cloud-compression technology to reduce data by up to 90 per cent, making it both faster and cheaper for people to get online.
      Hardware matters
      Straight out of the box, there will be Facebook, Twitter, instant messaging and Weather Channel apps installed, together with premium games from Gameloft, such as Big Little City and Real Football 2013.
      There’s also the now-legendary offer of 40 Free EA Games for you to download and keep forever from the Nokia Store.
      The Asha 501 will be the first Nokia device at such a low price point to use a micro-SIM. Furthermore, it will come in a single-SIM variant and a Dual-SIM version with Nokia’s unique Easy-Swap SIM technology, which allows people to switch SIM cards without having to power off the device.
      It features a 3.2-megapixel camera, WiFi, a lock screen with a glanceable clock and the 3-inch capacitive screen is made out of hardened glass. There’s 4GB of internal memory and support for a micro-SD card up to 32GB.
      The battery life offers an incredible 48 days in standby and 17 hours of talk time – that means you could talk from 7am to midnight non-stop!
      The Nokia Asha 501 will cost $99 before taxes and subsidies. It’ll be available in more than 90 countries worldwide from Q2.

      See also: Nokia Asha 501: exclusive photos [Nokia Conversations, May 9, 2013]

      Nokia Asha Platform Unlocks Sub-100 USD Smartphone Opportunity for Developers [press release, May 9, 2013]

      New Asha platform delivers developers a consistent quality application experience in the world’s fastest growing smartphone category

      New Delhi, India and Espoo, Finland – Nokia today announced a global initiative to unlock the sub-100 USD smartphone market for developers with the release of its Nokia Asha platform. Nokia also announced the Nokia Asha 501, the first smartphone built for the new platform.

      Developers who write applications for the Nokia Asha 501 will reach all smartphones based on the new Asha platform without having to re-write code. Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501.

      “We’ve seen a tremendous increase in consumer demand for apps for our Asha smartphones, as witnessed by the growth of downloads in Nokia Store,” said Marco Argenti, head of Developer Experiences at Nokia. “Consumers expect quality apps at every price point. With the new Asha platform, developers will be incentivized to deliver those quality apps, previously found only on high-end smartphones, thanks to unprecedented volumes and reach opportunities through one distribution channel and a single platform.”

      Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.

      Developers will also get easy-to-use development tools and more ways to sell and promote apps, including the new Nokia In-App Payment tool.

      New Nokia Asha SDK 1.0 and Nokia Asha web app tools

      The new Nokia Asha Software Development Kit 1.0 is a suite of tools that support the development, testing, packaging and deployment of Java apps on the Nokia Asha platform.

      The new Nokia Asha web app tools include a Web Development Environment (WDE), an integrated development environment (IDE) that developers can use to create and edit their Nokia Asha web apps; Web Inspector to help developers to debug and inspect elements in their web apps; and a new Web Designer Tool for creating great user experience for their web apps.

      Nokia In-App Payment

      Nokia also announced the new Nokia In-App Payment tool, designed to make it easier for developers to sell content from within their apps. It provides a simple and secure purchase experience for consumers and transparent payments for developers. Nokia In-App Payment will also be available for existing Asha and Series 40 phones, such as the Nokia 301. Nokia will release a public beta of Nokia In-App Payment in the coming weeks. Developers can sign-up for the beta at www.developer.nokia.com/inapppayment.

      Developers voice support for new Nokia Asha platform

      Dennis Crowley, CEO and co-founder of Foursquare: “Nokia continues to be a valued partner for Foursquare. The new Foursquare app on Asha delivers a fantastic search and discovery experience to help people make the most of where they are. As we head into the next wave of new Asha smartphones, we look forward to making Foursquare available for millions of Asha customers around the world.”
      Michael Fisher, Director of Mobile Business Development, Twitter: “Twitter’s integration into the new Asha platform, along with preloaded Twitter application that ships on Nokia devices, offers people a richer Twitter experience. Whether you want to share a photo or news article, connect with people or find out what’s happening around the world, it’s now easier than ever to use Twitter on this family of devices.”
      Sebastien Thevenet, General Manager SEA-Pacific, Gameloft: “As Nokia’s long term partner, with to date 200 million downloads recorded on Nokia Store, Gameloft is thrilled to offer four preloaded high quality games on the Nokia Asha 501 at launch (Assassin’s Creed 3, Bubble Bash 3, Real Football 2013, Little Big City) and overall more than 30 games to download on Nokia Store down the track. Those innovative titles are Try and Buy and Free to Play games making the most of Asha Full Touch capabilities and unique user interface, truly bringing a smartphone gaming experience at your fingertips.”
      Akira Morikawa, CEO of Line Corporation: “Line’s partnership with Nokia is very important and it will continue on new Asha. Delivering Line on new Asha represents our commitment of ensuring that people around the world will experience the joy of communication through Line on Asha smartphones.”
      Manish Agarwal, CEO, Reliance Games: “Reliance Games and Nokia have together demonstrated the combined power of localized content and a distribution platform in India. Our partnership with Nokia is a very cherished partnership for us to demonstrate the power of GoLocal. Reliance Games is committed to develop games on localized themes on the new Asha platform and entertain millions of people around the world by working closely with local Nokia teams in India, Asia Pacific, Latin America and other growth markets.”
      Keshav Bajaj, VP Business Development, Nimbuzz: “Most of the 150 million and counting Nimbuzz users are from markets where Nokia Asha continues to gain momentum, including India, South East Asia, Middle East and Africa. We are very excited to have an application exclusively built for the new Asha platform to ensure the best user experience. This is yet another initiative from Nimbuzz for one of its most exclusive partners, Nokia.”
      Alex Adjadj, Director of Strategic Development, Mobile Sales & Marketing, Namco-Bandai: “NAMCO BANDAI has been developing mobile games for over 10 years but there are still regions of the world where users haven’t seen or played PAC-MAN. Our 22 titles available in 13 languages for the Nokia Asha 501 is a testament to our commitment to Nokia to bring a great experience to mobile users of all demographics and budgets.”
      Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India: “Given the popularity of Asha devices, the ESPNcricinfo app on the Asha 2013 platform is a dynamic way to reach growing numbers of mobile users in emerging markets. It is a rich platform where the ESPNcricinfo app can provide comprehensive cricket coverage tailored to suit on-the-go consumption of today’s passionate fans, including its famed match coverage, the latest news stories, insightful editorial pieces covering International & domestic cricket – all tailor-made for mobile consumption.”

      New Nokia Asha 501 Dual SIM – One swipe to access everything you love [nokia YouTube channel, May 9, 2013]

      Put the whole world in your pocket with this new Asha smartphone. Nokia Asha 501 lets you access everything you use and love on a single screen with a simple swipe. Additionally, fast and efficient browsing with Nokia Xpress Browser means more data for less money. Keep in touch and in the loop with friends using your favourite social networks like Facebook and Twitter. Find out more: http://nokia.com/NewAsha501

      Nokia introduces the Nokia Asha 501 [press release, May 9, 2013]

      Nokia Asha 501 and Asha platform reinvent the affordable smartphone category
      New Delhi, India and Espoo, Finland – Nokia today unveiled the first of a new family of Asha smartphones with the introduction of the Nokia Asha 501. The handset pushes the boundaries of affordable smartphone design with bold color, a high-quality build and an innovative user interface. The Nokia Asha 501 is the first device to run on the new Asha platform, which is designed to make the experience faster and more responsive. The Asha platform also helps developers to create, publish and make more money from apps made specifically for the new generation of Asha devices.
      Standout design, innovative user interface
      The Nokia Asha 501 makes high-end design and quality accessible to more people. The device is available in a choice of six striking colours that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back’ button. The compact new Asha weighs only 98 grams, for the ultimate portability.
      The Nokia Asha 501 is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.
      Smarter and more personal Internet experiences
      The new Asha comes with Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.
      “Nokia has surpassed expectations of what’s achievable in the sub-100 USD phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers,” said Neil Mawston, executive director, Global Wireless Practice, Strategy Analytics. “This is a welcome addition to the market and a refreshing option for consumers looking to upgrade from feature phones.”
      Asha platform for next-generation family of devices
      The new Nokia Asha 501 was purpose-built to give people the best possible mobile experiences at an affordable price. It is highly efficient, with an industry-leading standby time of up to 48 days*. The Asha 501 is the first smartphone built on the new Asha platform, which leverages Nokia’s investments in Smarterphone, a company which Nokia acquired in 2012.
      The new Asha platform provides developers with an open, standards-based environment for creating quality apps for consumers. Developers can create apps for the Nokia Asha 501 that will be compatible with future Asha platform-based devices. Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.
      Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.
      The HERE experience, based on Nokia’s leading location-based platform, will also be available as a download for the Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.
      “The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price.”
      Facebook and global operators to support Nokia Asha 501 with free data plans
      The Nokia Asha 501 is expected to start shipping in June 2013. It is expected to be available through approximately 60 operators and distributors in more than 90 countries worldwide.
      “We are very happy to offer the new Nokia Asha 501 through our subsidiaries in the continent. We are certain that this innovative device will follow the successful footprint of the Nokia Asha family, combining affordability with the best communication and Internet browsing capabilities,” said Marco Quatorze, Value Added Services Director for America Movil.
      A leading operator in the Asia-Pacific region, Telkomsel is also supporting the arrival of the new Nokia Asha. “The Nokia Asha 501 will help us to boost the mobile Internet in Indonesia. It is powered by innovations like the Nokia Xpress Browser, based on a very efficient data consumption technology which allow us to offer best data plan tariff for people,” said Alistair Johnston, Chief Marketing Officer (CMO) of Telkomsel. “We have a billing agreement with Nokia that supports the creation of local applications absolutely relevant to Indonesian consumers.”
      The popularity of the Nokia Asha family has also prompted innovative approaches to bundled mobile services. Nokia, Facebook and mobile network operator Airtel announced they have joined forces to offer data-free access to the standalone Facebook app, as well as the mobile site m.facebook.com. By the end of second quarter, current Airtel subscribers in Africa and India** will be able to enjoy unlimited, data-free access to Facebook from their Nokia Asha 501 for a limited period of time.
      Commenting on the partnership, Andre Beyers, Chief Marketing Officer for Airtel Africa, said: “The collaboration with Nokia is in line with our strategy of enabling people to access data in Africa as we seek to bridge the digital divide across the continent. We’re already witnessing tremendous growth in data use across the 17 countries where we operate. The provision of free Facebook access is an excellent proposition to the millions of Airtel consumers. We are extremely delighted to partner with Nokia to give our consumers an even better mobile experience.” 
      Telkomsel will provide a specific Nokia Telkomsel Asha data plan that offers up to 500 MB of data use and includes 60 minutes of calls and 60 SMS. The company will also provide a one month free data plan to consumers using Nokia Asha 501 that can be used for all mobile Internet activities including access to Facebook or downloading apps.
      “This bundle is a great way to discover Facebook on your Nokia Asha and enjoy the experience for longer without worrying about data charges,” said Vaughn Smith, VP mobile partnerships, Facebook. “Working in close partnership with Nokia and global operators made this offer possible and we’re excited to help connect the world on Facebook.”
      MTN, a leading operator across Africa, said it will also offer the Nokia Asha 501 and ease access to Facebook. “We are excited to support this initiative with Facebook in Nigeria and Zambia and we are looking forward to expand it to other markets,” says Pieter Verkade, group chief commercial officer at MTN.
      Product specifications and availability
      The Nokia Asha 501 is available in single or EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:
      – Dimensions:  99.2 x 58 x 12.1 mm; 98 grams
      – Camera: 3.2 MP
      – Single SIM standby time: up to 48 days***
      – Dual SIM standby time: up to 26 days***
      – Talk time: up to 17 hours
      – Additional memory of 4GB (card included in box), expandable up to 32GB
      – Forty free EA Games worth €75 downloadable from Nokia Store
      – Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
      – Suggested pricing is 99 USD before taxes and subsidies.
      Read more about the Nokia Asha 501 on Nokia Conversations: http://conversations.nokia.com/?p=120951.
      * when using the single SIM model
      **Under test conditions; actual results may vary, depending on use.
      ** *Time implementation differs by country

      Smartphone-like Asha Touch from Nokia: targeting the next billion users with superior UX created for ultra low-cost and full touch S40 devices

      UpdatesNokia Asha 310 debuts with Dual SIM and Wi-Fi [Nokia press release, Feb 12, 2013]

      Nokia Asha 310 smartphone ( http://nokia.ly/158MDjy) is all about doing more. Up to 3 times more internet browsing on your existing data bundle, thanks to data compression from the cloud-powered Xpress Browser. More time with your friends on Facebook, Twitter and eBuddy. More of the world outdoors with Nokia Maps, pre-loaded to save data, enabling you to get from A to B and discover nearby points of interest. And more fun, thanks to YouTube, Redbull and 40 free EA games including best-sellers like FIFA, Tetris and Need for Speed.
      Nokia Asha 310: $102 (list) – a dual SIM enhanced version of the Asha 309: $99 (list)
      + Both Asha 309 and 310 are WiFi enabled, EGPRS and GPRS based versions with modest camera (2 MP), video (176 x 144 pixels H.263 only recording at 13 fps, playback at 15 fps) and processing power (800 MHz as indicated in India) capabilities. The top Asha 311 ($115 list price in India) is a 3.5G phone with 3MP camera, 640 x 480 pixels H.263 and MPEG-4 recording at 25 fps, playback at 30 fps, and a 1 GHz ARM11 processor.  The best retail price on the major Asha market, India: Asha 309 is Rs. 4349 [$US 80.5] and Asha 311 is Rs. 5349 [$US 99]. You can download a detailed comparison of these top Asha devices from here (PDF).
      Swap SIM cards to suit your lifestyle
      With Nokia’s built-in Easy Swap Dual SIM technology, consumers can use the external slot on the Nokia Asha 310 to insert a secondary SIM card, while keeping their principal SIM card in place behind the battery. The Nokia Asha 310 puts the user in control, with the ability to shift between SIM cards for personal or work use without turning off the phone. They can also swap SIM cards while on-the-go, to get the best available tariffs when commuting. Nokia Easy Swap Dual SIM makes it possible to assign and store unique profiles for up to five SIM cards. Users can designate SIM cards for text, voice and data and switch between them at their convenience.
      Freedom to do more online with Wi-Fi
      The addition of Wi-Fi in the Nokia Asha 310 gives users a fast and easy way to enjoy more online, including streaming videos from YouTube or downloading the 40 free EA Games from Nokia Store. The ability to connect to free Wi-Fi hotspots whether at home or on the go means users aren’t constrained by their data plan.
      The Nokia Asha 310 comes pre-loaded with Nokia Xpress Browser, which delivers a fast and fluid browsing experience and support for thousands of web apps. Nokia Xpress Browser compresses Internet data by up to 90%, saving consumers money.

      “The Nokia Asha 310 is the first-ever Nokia smartphone to offer both Easy Swap Dual SIM and Wi-Fi in the same device. It gives consumers the best of both worlds, allowing them to separate work and play, or speak with friends on other mobile networks more affordably,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “The addition of Wi-Fi support gives users the freedom to enjoy much more of the Internet compared to competitive devices at this price point.”

      The newest addition to the Asha Touch family of smartphones, the Nokia Asha 310 features a 3″ scratch-proof, capacitive touchscreen that complements the sophisticated design. It features a 2 megapixel camera and comes with a 4GB* memory card included, with support for a further 32GB of external memory.

      The Nokia Asha 310 will be available to purchase in Asia, India, the Middle East, Africa and Brazil starting Q1 2013. Suggested pricing is 102 USD before taxes and subsidies. Available colors include black, white and golden light.

      *In Brazil, The Nokia Asha 310 will have a 2GB memory card included

      How Asha got smart [Nokia Conversations, Jan 24, 2013]

      … We talked to Jussi Nevanlinna, VP product marketing, to find out more. …

      Nokia Xpress Browser – More browsing, less waiting [nokia YouTube channel, Jan 15, 2013]

      Sometimes particular components in the Asha range are actually ahead of the curve. Take battery life, for example. People who use a smartphone have been taught not to expect a particularly great battery life – a day or two, perhaps. So a phone like the Nokia Asha 309 comes as a real revelation to them. This phone has a standby time of 42 days. You could leave it on the kitchen table, go off sailing round the world for a month, come back and still have several days’ work left in it.

      And lastly, how is the Series 40 operating system holding up into the 21st Century?

      Pretty well, we think. Again, we have to base this on what our customers tell us. The OS has an extremely high Net Promoter score – that’s a measure of how likely people are to recommend something to other people. They describe the user experience as “rich” and say that it “performs quickly”.

      And, of course, while Series 40 was first conceived quite some time ago, it’s in a continual process of evolution. When we moved to touch, that demanded a whole host of technical improvements and redesigns for the interface and user experience.

      Asha Touch devices are actually the leading smartphones in a number of markets. In China and Indonesia, the Nokia Asha 305 is the top-selling smartphone in its price band. In India and Pakistan, in fact, across the IMEA (India, Middle-East and Asia) region, it’s the top-selling smartphone overall.

      One reason for this is the way we go about creating them. We don’t just take an expensive design and then shrink it down or chop things off until it hits the price point. Some of our competitors do this, and it can lead to phones that feel ‘cheap’. Our phones are built from the ground-up to deliver a particular set of user experiences. They are purpose-built, not cut-down.

      Diwali Offer with Nokia Asha Smartphones TVC [NokiaIndiaOfficial YouTube channel, Oct 16, 2012], remark from Wikipedia: Diwali … known as the “festival of lights,” … observed by Hindus, Jains, Buddhists, Sikhs

      This Diwali is going to get colourful with Nokia. Buy any Nokia Asha Smartphone and get Yatra.com travel vouchers worth Rs. 4,500 [US$ 84]. Watch as Pummy Aunty learns it the hard way. Please visit http://bit.ly/thisdiwalicelebrateholi for more information.

      The Story of my Nokia Asha – Aditya in Jakarta [Sept 26, 2012]

      The Me & My Asha video series tells the story of how different people around the world see Nokia Asha: http://nokia.ly/PqL3Ad. Aditya is a 20-year old university student who lives in Jakarta. For him, the Nokia Asha is fast, stylish and easy.


      Nokia Corporation Q3 2012 Interim Report [press release, Oct 18, 2012]

      … Mobile Phones Q3 volumes increased quarter-on-quarter to 77 million units; strong sales start for new Asha full touch smartphones, with volumes of 6.5 million units. …
      Commenting on the Q3 results, Stephen Elop, Nokia CEO, said:
      … In our mobile phones business, the positive consumer response to our new Asha full touch smartphones translated into strong sales. And in Q3, our mobile phones business delivered a solid quarter with sequential sales growth and improved contribution margin. …
      Mobile Phones
      volume(mn units)
      … On a year-on-year basis, the decrease in our Mobile Phones volumes in the third quarter 2012 was primarily due to the decline in volumes of our lower priced devices that we sell to our customers for below EUR 30. Volumes of our higher priced devices also declined, partially offset by volumes of our newly launched Asha full touch smartphones.
      On a sequential basis, the increase in our Mobile Phones volumes in the third quarter 2012 was primarily due to volumes of our Asha full touch smartphones. In addition, volumes of our devices that we sell to our customers for below EUR 30 increased sequentially, whereas volumes of our QWERTY devices declined sequentially.
      … On a sequential basis, our Mobile Phones ASP was approximately flat in the third quarter 2012 as higher sales of our lower priced devices that we sell to our customers for below EUR 30 were offset by higher sales of our Asha full touch smartphones which carry higher ASPs.
      – Nokia announced the Nokia Asha 308 and Asha 309, new additions to the Asha Touch family. The dual SIM Nokia Asha 308 and single SIM Nokia Asha 309 give consumers fast web access at low cost. Nokia also released a new version of Nokia Xpress Browser, which enables up to 90% more efficient mobile browsing and faster access to rich web applications compared to conventional browsers. The Asha 308 and Asha 309 offer a fluid ‘swipe’ user interface and an open environment for third-party application development, characteristics that have earned the complete Asha Touch range full smartphone classification from global market research companies and analysts such as GfK.
      – Nokia unveiled Nokia Life+, the latest evolution of its widely-used Nokia Life service. Nokia Life+ is a Web application, which will provide millions of people with valuable information on education, health and “infotainment” topics. Nokia Life+ will be supported by the Nokia Asha 308 and Nokia Asha 309 smartphones alongside a wide range of Nokia mobile phones.

      Nokia Asha 308 – Ready for everything [nokia YouTube channel, Sept 27, 2012]

      The world is waiting. Dive in with super-fast browsing and social media, slick touch screen and data tracking. Do more, pay less with the Nokia Asha 308. Screen images are simulated and some sequences shortened

      Nokia expands Asha Touch range to offer consumers smarter Internet experiences [press release, Sept 22, 2012]

      … Nokia estimates the retail price for the Nokia Asha 308 and Nokia Asha 309 to be about USD 99, excluding taxes and subsidies, with shipping expected to start in the fourth quarter 2012. …

      … In addition … Nokia introduced a new web-based tool that makes it even easier to build new applications. With Nokia Xpress Web App Builder, publishers can create appealing web apps for Asha Touch devices, and even novices can turn their web content into a fun and sophisticated web app for Nokia consumers. … Xpress Web App Builder is available at xpresswebapps.nokia.com

      Introducing the Nokia Asha 309 [nokia YouTube channel, Sept 24, 2012]

      The Nokia Asha 309 – http://nokia.ly/PQLo04 is the latest member of Nokia Asha Touch smartphone family. It brings you the fast cloud-powered Nokia Xpress browser, social networking, pre-loaded Nokia map, and provides you access to thousands of key apps including 40 free EA games. It’s ready to entertain with video and music, and the preloaded Internet radio application allows you to stream content via Wifi from thousands of stations 24/7 around the world. It fits into the range right in between the Nokia Asha 305/6 and Asha 311. Screen images are simulated and some sequences shortened.

      Major improvements over the previous Asha Touch 305 and 306 as per the detailed specifications comparison:

      • Capacitive Multipoint-Touch vs Resistive Multipoint-Touch
      • 64 MB RAM / 128 MB ROM vs. 32 MB RAM / 64 MB ROM
        allowing max user storage of 20 MB vs. 10 MB
      • Camera focus range of 60 cm to infinity vs. 100 cm to infinity
      • Video recording frame rate of 13 fps vs. 10 fps
      • Bluetooth 3.0 +A2DP vs. Bluetooth 2.1 +EDR

      while in some specification offering less, the most important one is:

      • GSM talk time is up to 9 hours vs. 14 hours
        (with the same BL-4U 3.7V 1110 mAh battery)

      Came to India: Nokia Launches Asha 308 And 309; Prices Start From Rs 6200 [US$ 116] [TechTree, Oct 18, 2012]

      Asha positioning vs. Lumia and Android, see: The BGR Show – Nokia’s Smartphones Guru [iamOTHER YouTube channel, Aug 9, 2012]:

      [3:19] First of all what we’re working on with Windows Phone is to take it as low end price point as we possibly can. Having said that, the Nokia Asha devices have really been developed with the emerging market consumer in mind. We’ve brought a lot of smartphone like features to the user interface, as well as investing in making access to the Internet possible for consumers who have real affordability constraints, for data compression in our browser etc. We are working to continue to invest there so that Asha is a relevant competitor to the lowest end Android devices. [4:05]

      Nokia Feature Phone To Dominate While Smart Phone To Fade: India Key [analysis by Seeking Alpha, Aug 12, 2012]

      With the second largest population of any country in the world and the fastest growing mobile device market over the last year; India provides a vast amount of opportunities for Nokia (NOK). While The Microsoft (MSFT) partnership and its subsequent offspring, the Lumina smart-phone, keep garnering all the headlines, the “feature-phone,” will lead this stock out of the abyss!
      First a little historical background; facing international pressure to liberalize the country’s telecom industry, the Indian government passed the National Telecom Policy of 1994. This resulted in the country being divided into 20 (There are currently 23) telecommunication circles for basic telephony and 18 circles for mobile services; each circle represented a geographic region in which a particular telecom operator would provide service. An auction was held to determine which telecom operator would receive a spectrum license for each circle; the license gave them the exclusive right to provide service for that spectrum within the specified area. A similar spectrum auction has been held each time a new wireless spectrum (2G/3G/4G) was introduced over the past two decades. To this end, on May 2010, an auction was held for 3G spectrum licenses and resulted in exorbitant prices being paid by a majority of the country’s largest operators, “The Indian 3G spectrum auctions ended after 34 days, 183 rounds and prices close to $15 billion.
      Having spent such a significant amount for the licenses, these 7 operators were left with little additional capital to invest in 3G infrastructures; instead the majority focused their efforts on extracting revenue from the established 3G circles. As a result, many of the largest towns and significant pockets of the largest cities are still void of 3G coverage and this spotty service is greatly hindering the willingness of people to adopt 3G technology.
      In a country with a very low per capita income and arguably the most cost-conscious consumers in the world, most are unwilling to pay significantly more for 3G services.

      Nokia Asha 305 Price in India 2012 14th August valid in Bangalore, Hyderabad, Chennai,Mumbai and Delhi:  Best Price: Rs. 4350 [US$ 78]

      The Asha 305 was recently compared (Nokia’s masquerade [BGR, Aug 13, 2012]) to S Mobility’s (Spice Mobility’s) entry-level Android phone Mi355 “Stellar Craze” because of:

      Spice is one of the new crop of Nokia’s lethal rivals in Asia, a nimble Indian upstart vendor that blindsided Nokia with its broad selection of dual-SIM phones in 2011 when Nokia still relied on a single-SIM product range.

        Stellar Craze Asha 305
      Weight 120g 98g
      Thickness 13mm 13mm
      3G support Yes No
      Camera 5 Mp 2 Mp
      Display size 3.5″ 3″
      Pixel count 480×800 240×400
      Pixel density 266 155
      Screen type Capacitive Resistant
      Dual-SIM Yes Yes
      Price in India Rs 6,600  [US$ 119] Rs 4,600

      Nokia’s Asha 305 is in most ways far cruder device than the Stellar Craze. But it weighs less, looks sleek and has a snappy new UI. And in most parts of India, the lack of 3G support is not a problem.

      Over the next four quarters, Nokia’s battle for survival is going to be waged in the streets of Rio De Janeiro and Mumbai, where blue-collar consumers will compare the Asha 305 to devices like Stellar Craze. Will they accept a sleek feature phone with a 3-inch screen and a low price that represents a big improvement in display and software quality over the previous budget phones? Or will they spend 40% more to reach for an Android device like the Stellar Craze, with four times the pixel count, 3.5G support and a fancy 5-megapixel camera?

      S Mobility Q4 & FY12 Investor/Analyst Conference Call Transcript [May 16, 2012] is providing more insight into the entry-level Android smartphone market in India:

      Pranav Kshatriya, Brics Securities, India
      Big players like Samsung and LG are focusing lower end of smart phones pricing their Android phone in the Rs. 6,000 and Rs. 7000 [US$ 108 and US$ 126] category and is it really possible to give good quality handsets at a price which is lesser than that? Or how do you see the valid proposition for your smart phone as against the multinationals that are collaborating with Google and then launching their handset?
      Sanjeev Mahajan, CEO of Spice retail
      I think we can answer this in 2 parts, one we can try and give a retail perspective to it. I ask my colleagues to add their perspective from a Spice Mobile point of view.
      The market is moving towards the price point that you talked about. So now you have a wide series of offerings for android phones  in the range of Rs. 5,500 to Rs.6000 [US$ 99 to US$ 108]. In India, if value is at the bottom of the pyramid, over time you will find the shift on the smart phone category towards a lower price point. Now having said that, I don’t think there will be a drastic change. You would find smart phones at Rs.6,000 or so but in my assessment you will not find smart phones at about Rs.

      More about that:
      Spice Mobility Launches Stellar, Stellar Horizon and Stellar Craze, Ice Cream Sandwich to boot [June 7, 2012]
      Spice to Launch India’s First ‘Secure Android’ Handset Range [May 16, 2012]

      End of updates

      This quite remarkable achievement is coming amongst the deepest drop in Nokia devices quarterly performance, as well illustrated by the diagram below. Compare the YoY numbers over the last two years, and read the official Nokia explanations given for the last Q2 quarter (shown in red):

      Source: Nokia Corporation, Quartely results as of July 19, 2012
      Source: YCharts as of July 23, 2012
      The related financial higlights for the last Q2 quarter (reported on July 19, 2012) were as follows:
      – Net sales were 4.0 billion Euro, down 5 percent sequentially and 26 percent year over year
      – Non-IFRS gross margin in Q2 was 18.1 percent, down 630 basis points sequentially primarily due to the recognition of approximately 220 million EURO of inventoryrelated allowances* in Smart Devices
      – Non-IFRS OPEX was 1.1 billion Euro, down 3 percent on a sequential basis and 14 percent year over year
      – Non-IFRS operating margin was negative 9.1 percent in Q2 down sequentially from a negative 3.0 percent in Q1
      * Nokia: “In Q2, we recognized approximately EUR 220 million of allowances in Smart Devices related to excess component inventory, future purchase commitments and an inventory revaluation. These allowances relate to our Smart Devices product, that is, Lumia, Symbian as well as MeeGo. Because our internal sales outlook is now lower, we believe we will not be able to use some of the components which we already have on our books, as well as components we have committed to purchase. In addition, we have reduced the carrying value of some of our inventory.”
      Note: There is a simultaneous substantial reduction in the Mobile Device segment. The whole next gen operating system effort, code-named Meltemi has been killed. See: Nokia scraps phone software to conserve cash: sources [Reuters, July 26, 2012]. It goes as far as Nokia Beijing Institute began layoffs [First Financial Daily, Shanghai, July 26, 2011]. But it is an important remark  in that article, that “layoffs mainly involved in the forward-looking technology departments and R & D personnel, and is not responsible for the outside world said S30 and S40 mobile phone R & D and assume Windows Phone Handset R & D tasks of R & D center in China.”

      Regarding Nokia’s long-term competitiveness Stephen A. Elop, Nokia CEO made the following remarks to the analysts [July 19, 2012]:

      During the second quarter, we demonstrated stability in our feature phone business. Our Mobile Phones Q2 volumes of more than 73 million were up quarter-on-quarter. During the quarter, we introduced new innovations to our feature phones such as Mail for Exchange, low-end full touch devices and very affordable multi-SIM devices. The feature phone market remains an attractive market, and we plan to improve our competitiveness and profitability in this space by further developing Series 40 and Series 30 devices.

      In our Smart Devices business, we continue to see increased consumer support for Lumia and the Windows Phone ecosystem. Last week, a Nielsen survey confirmed how satisfied Nokia Lumia 900 owners in the U.S. are with their devices. The Lumia 900 earned a Net Promoter Score of 63 with 96% of owners extremely or somewhat satisfied and 95% willing to recommend the device to others. Through all of this, we are learning about new feature requirements that we plan to bring the market to improve our global consumer satisfaction. These results are no doubt enhanced by the progress that developers are making with applications. We were pleased to announce that the Windows Phone ecosystem has exceeded 100,000 applications.
      Most importantly, we are seeing progress in our Lumia numbers. We sold 4 million Lumia devices in Q2, which is up from about 2 million in Q1, with growth driven by the expanded availability of the Lumia 900 and the Lumia 610 across markets. As we look ahead, we expect the launch of Windows 8 for PCs and tablets, plus the launch of Windows Phone 8, to be a catalyst for Lumia. Windows Phone 8 will share the same Metro user experience and the core operating system technologies as Windows 8, providing a similar platform for developer applications across devices. As Microsoft shared, the look and feel of the Lumia interface is to become familiar to millions of people through PCs, tablets and Xbox consoles. Plus, we anticipate that Microsoft will launch a bold and aggressive marketing campaign for Windows 8, which we believe will have a halo effect for Lumia. And as the lead mobile partner for Microsoft, we plan to deliver competitive smartphones with Windows Phone. We intend to broaden the price point range of Lumia devices to price points both higher for better gross margins and lower for volume. Additionally, we are investing in new materials, new technologies and location-based services for a great consumer experience.
      For existing Lumia devices, we have already started the pattern of updates including WiFi tethering, flip to silence, media content streaming and exclusive applications like some from Zynga. As we anticipate the upcoming release of Windows Phone 8, we have worked with Microsoft on a release for existing devices. We are planning for all 4 Lumia devices to receive an update with some Windows Phone 8 features like the new start screen, like core camera experiences and updates to Nokia Drive, Nokia Transport and Nokia Music. This is one example of our continued commitment to enhance the existing Lumia products over time even after Windows Phone 8 ships.
      However, to prepare developers for the new Windows Phone platform, Microsoft announced the Windows Phone 8 platform in June. As a result, we anticipate some impact to our Lumia business in Q3, although Lumia activations have been flat to up in the weeks following the announcement of Windows Phone 8. Thus, leading up to the introduction of the Windows Phone 8 products, we plan to introduce tactical measures and promotional campaigns. As we do throughout any product life cycle, we plan to pursue traditional marketing and promotional activities to encourage the adoption of Lumia devices.
      We are committed to Windows Phone as our primary smartphone strategy. We have learned that it takes tremendous amount of work to break through as the third ecosystem, and we are viewing the launch of Windows 8 and Windows Phone 8 as an important moment in this journey.

      These remarks show clearly (look even at the difference in the amount of remarks that are devoted to Asha vs Lumia in the above) that there is change now, with Less focus on feature phones while extending the smartphones effort: further readjustments at Nokia[on this Experiencing the Cloud blog, June 25, 2012] which had the following topics discussed:

      • Speculations about Nokia
      • Nokia and the Windows Phone Summit
      • Nokia Q&A conference for financial analysts and investors, June 14, 2012
      • Nokia announcements, June 14, 2012
      • Scalado acquisition
      • Asha Touch family of mobile devices

      The last one gave detailed information about the new Asha Touch products from which I will highlight the following here:

      These latest phones have been designed to provide an incredibly rich, smartphone-like experience to consumers who want to be set free from excessive data consumption costs and short battery life.
      The new devices take full advantage of the Nokia Browser 2.0, a major recent update which uses Nokia’s cloud technology to reduce data consumption by up to 90%, meaning that consumers can enjoy faster and cheaper internet access. Web sites load up to three times faster in comparison to devices without cloud-accelerated browsing, making it simple for users to find and select from more than 10,000 web apps available for download. They deliver a richer and more interactive consumer experience whilst using less data than a stand-alone internet connected app.
      Consumers can easily stay connected with friends and family at the touch of a button as well as share files and links across their social networks. Furthermore, the Nokia Browser’s Download Manager feature helps consumers to manage external content easily, saving music, video or pictures on a memory card, while surfing the internet.
      The Asha family is also getting positive support from developers and consumers. Nokia Store has just broken the 5 billion downloads landmark. From January to April, 42% of all content downloaded from Nokia Store was delivered to Asha and other Nokia devices based on the Java ecosystem. Just one year ago, that number was 10%. Also, there are 410 Nokia developers with apps which have achieved more than 1 million downloads. India Games and Pico Brothers just passed 100 million [each].
      As well as providing a great, social online experience, the Nokia Asha 305, Asha 306 and Asha 311 have been created with entertainment in mind. All users will receive an exclusive gift of 40 EA games to download for free* and keep forever. These games range across action, arcade and sports, and include titles such as Tetris®, Bejeweled®, Need for Speed(TM) The Run and EA SPORTS(TM) FIFA 12. The Nokia Asha 311 also comes with 15 levels of Angry Birds pre-loaded onto the phone, perfect for making the most of the touchscreen and 1GHz processor.
      *Data costs may apply.
      The estimated retail price for Nokia Asha 305 is EUR 63 [US$ 79] and it’s expected to start shipping in the second quarter of 2012. The estimated retail price for Nokia Asha 306 is EUR 68 [US$ 85]. The Nokia Asha 311 has an estimated retail price of EUR 92 [US$ 115]. Both devices are expected to start shipping in the third quarter of 2012. Above mentioned prices exclude taxes and subsidies.

      From this should be quite obvious that the Less focus on feature phones while extending the smartphones effort: further readjustments at Nokia [on this Experiencing the Cloud blog, June 25, 2012] statement in the title of that previous post should not be interpreted in a kind of simplistic way. Let’s quote Elop on that from the analyst call yesterday:

      Sandeep Deshpande – JP Morgan Chase & Co, Research Division

      Could you possibly talk about the products that you plan and when the new products will be launched for this, the low end market, which is where you’re seeing some of the problems in China for instance? And how do you see yourself positioning in that market? Is it on price? Or is it the difference with Windows Phone 8that you’re going to position yourself on?

      Stephen A. Elop

      So thanks. I can’t give you comments on specific products and announcement dates and so forth. But we have signaled very clearly that it is our intention to introduce products at lower and lower price points, and the plans are well advanced in that direction.

      In terms of positioning in those lower-priced markets, it is the case that Windows Phone itself, as well as what we contribute as Nokia, are the principal source of differentiation. We do intend to present them as a different experience that we believe is superior, particularly on some of the topics that are of interest, not only all over the world but very heavily an emerging markets, things like social networking. And that doesn’t necessarily mean Facebook in a number of these markets. There’s a number of other environments or social environments that people are using. And clearly, we’ve demonstrated some of that with the early launch of products into countries like China, but you’ll see a lot more of that going forward.

      The other thing I’d highlight as well here is on the Mobile Phones side, it is the case that just at the end of Q2, we introduced a new family of Asha full touch products. Too early to call sales results because they’re just moving into channels and so forth, just beginning the sales process. But for a number of people in those emerging markets, at the right price point, which may be below what a smartphone is selling for traditionally, they’re getting smartphone-like capability including Internet access, social networking access and a variety of other capabilities like our proxy browser [see explanation for that further down, related to the MWL topic], all designed to reduce total cost of ownership for those devices.

      So it’s partially about Lumia devices coming down but also recognizing in what we traditionally call the feature phones space smartphone-like capability being introduced more and more.

      … [much later, in response to a question about “too much and ‘asymetric’ reliance on Microsoft”] … as it relates to shaping our own destiny, we have substantial ability to shape what we’re doing, what devices, what incremental software we build in and around Windows Phone, as well as other platforms, including our Mobile Phones platform, including our location-based assets and so forth. …

      And indeed as early as in the first half of July the first Asha Touch device, Asha 305 came to the market: second week of July to Pakistan, third week to India etc. (also available almost everywhere now, including Europe). The market of crucial importance for Nokia now is obviously India, where the brand new product is sold already as low as US$ 72 (INR 3,967) while on Nokia India on-line shop it is advertised for US$ 85 (INR 4668) vs. US$ 91 (INR 5,029) of list price. This is showing clearly that Nokia has quite a big price elasticity potential for the new Asha Touch products!

      Stephen Elop made it quite obvious in his remarks yesterday that:

      For Q3, with limited near-term visibility, we are providing guidance that has a conservatively broad range. We believe there are several drivers that could move us into the upper part of the expected range. As noted in our press release today, these include: continued improvements in Mobile Phones including strong sales of our Asha full touch products, which were just introduced to market at the end of Q2; lesser impact on Lumia sales during the transition to Windows Phone 8, which would lead to more normal demand for products; and better-than-expected progress against our structural cost savings actions.

      On the cost side of the new Asha Touch devices I will further elaborate in a companion post (specifically investigating the “ultra low, manufacturing cost” aspect of them), and will only go through the “superior” User Experience (UX) question in detail here. For that let’s see first a video demonstration:

      Nokia Asha 311 touchscreen phone [TheBestOfUppropfdr YouTube channel, July 12, 2012]

      Then is the first detailed review from Pakistan as well. This is worth to watch because also showing that people used to review Android smartphones could quite underestimate the power of this new user experience: Nokia Asha 305 – Full Review (Most Indepth) [DrTech0logy YouTube channel, July 12, 2012]

      Here is the most indepth review of Nokia Asha 305, Hope this helps you out. Follow me on Facebook [Worth indeed]: https://www.facebook.com/DrTech0logy For suggestions email me on : Dr.tech0logy@gmail.com

      What this reviewer is right:

      Nokia Asha 305 and 306 are not worth buying, the touch screen is awful, as it is a resistive touch screen, Nokia X2 is the best in this price.

      Referring to the question put on her facebook site:

      Can you tell me which is a good phone in the price 8,000 to 8,500???

      She is also noting in the same thread that:

      … we can’t play youtube videos we can only download them …

      how’s the video quality and max length of video you can shoot? Wait for Nokia Asha 311 to come out..

      [Indeed, before making premature product conclusions wait for the significantly better in those, and even other respects Asha 311 with a capacitive touch screen, Gorilla glass, 1 GHz processor, 3.5G instead of 2.75G of the 305/306, VGA video etc.!]

      These are also told in her review video, where the general conclusion, nevertheless, is that this entry Asha Touch device is a good one for that price. [Plus consider the quite large price elasticity aspect (mentioned earlier) Nokia built into as well!] Nowhere, however, she is reviewing the device from the overall user experience point of view.

      So let’s examine that in more detail, first with another video from the next to the previous source which is clearly evaluating the UX aspect aspect as well:

      Nokia Asha 311 [TheBestOfUppropfdr YouTube channel, July 12, 2012]

      … Nokia Asha 311 Review It can be concluded that the touch series is of great deal if you’re looking for a reasonably priced, fully featured and ‘usable’ mobile device. The notification bar and touch experience simply wins the heart of the consumers. The only thing that may dissatisfy the users is the operating system, because it doesn’t offer multitasking support; but, of course they can play music in the background. Plus users can check the notifications also. Nokia Asha 311 Review is beneficial for you then please comments in the below section

      It is worth to add to that some technical documentation evidence:

      UX overview [a section in the Essentials part of Series 40 Full Touch Design Guidelines, June 8, 2012]

      Series 40 Full Touch UI

      • Intuitive, fast, and enjoyable to use.
      • Flexible and relevant personalisation to fit your style; have your favourite apps on My page.
      • Visually appealing; clear and eye-catching graphics and transitions in compact size.
      • Familiar and trustworthy UI, building on Series 40 UI heritage.

      The lock [or title] screen is the topmost layer of the UI that people first see when the screen has been waken up. Lock screen is visible when the phone is in locked mode. Its main purpose is to prevent any accidental interactions with the phone while it’s not being used. A swipe gesture from any edge of the screen unlocks the phone and moves to the screen that was active before the phone was locked. On lock screen, people see the current time and date, the status of the phone, and notifications about incoming events at a glance. Lock screen is only displayed in portrait mode.

      Figure 1. Unlocking the screen

      Home screens

      There are three home screens: My page, App launcher, and My app. People can swap between home screens by swiping or flicking horizontally.


      Figure 2. Home screens: My page, App launcher,
      and My app (in this case, dialler)

      My page:

      • Can be personalised by the user.
      • Contains favourite contacts and shortcuts to apps.
      • Editing the content can be triggered with a long press on the screen.
      • Time and date is always visible on My page.
        • Tapping on the time opens Alarm clock.
        • Tapping on the date opens the Calendar.
      • My page can be scrolled vertically.

      App launcher:

      • Shown at the end of the start-up process.
      • Shown when the user has exited an app by pressing end key.
      • Contains all phone apps, on one single page.
      • Also downloaded apps are placed here.
      • The user can reorder the icons by pressing and holding the screen to activate the edit mode.

      My app:

      • Three possible apps to have here; dialler, music player, or radio.

      Opening and closing apps

      On home screen, apps can be simply tapped to open.

      The notification baris accessible throughout the UI, but only in portrait orientation. The notification bar is a dynamic zone from which people can always access shortcuts, core functions, ongoing events and missed events. Any new notification takes the top position of the list as the most recent one. When open, the bar accommodates 3 rows of information with notifications and direct links to apps.

      Figure 3. Notification bar with new activity, notification bar
      after time-out, and open notification bar

      Apps are closed with the back navigation path, or by pressing the endkey.

      Figure 4. Open an app with a tap. Close it from the Back icon.
      Return to the home screen where you opened it from.

      More information:

      other sections in the Essentials part of Series 40 Full Touch Design Guidelines:
      Base layout
      Touch strokes and gestures
      Send & end key
      Font sizes
      LCDUI universe
      other parts of Series 40 Full Touch Design Guidelines:
      UI components
      UI patterns
      Language and tone of voice
      Icon creation
      UX checklist
      Be UX
      Change history
      Legal notice

      Series 40 UI Component Demos [Nokia Developer project summary, July 20, 2012]

      This simple example application demonstrates the basic use of LCDUI [Limited Connected Device User Interface] components. The example is meant for both designers and developers: designers get an impression of how the components actually look on the device and developers learn how to use the LCDUI UI components. The application does not have an engine or further meaning. The texts are “lorem ipsum” and icons are simple thumbnails or images.
      Please check the ​Series 40 Full Touch Design Guidelinesfor more information.

      Considering Metro UI or Panorama Style on Series 40 Full touch devices for designing UI [wiki article of a Nokia Developer project, started on July 16, 2012, not finished as of July 20]



      Above picture shows an abstract panorama page. I guess you all used panorama applications on Windows Phone, Nokia Lumia. We use the same concept, but we need to consider the limitations of device like memory, processing power and optimization should be kept in mind.


      UI Components
      You need to create all these UI components in canvas on your own, using images and drawing on them. How about painting button on mobile, doesn’t sounds good.
      LCDUI Canvas
      You can think of an instance of canvas as an artist’s canvas on which you draw images that might include text.
      Nothing is Impossible with S40 Full touch UI API

      Get Inspired and Start Working

      Mui1.png Mui2.png MetroUI3.png

      UI components [a section in the Essentials part of Series 40 Full Touch Design Guidelines, June 12, 2012]

      The UI components listed below are the Java components available with full touch styling. Please read the LCDUI Overviewfor a structural overview of the offering.

      UI stencils

      Series 40 full touch visual design stencils are a collection of realistic user interface views and components. The stencils can be used to create mockups which are close to the final visual result. With this set you can create more refined concepts for presentations to stakeholders. The set contains Nokia fonts and drawing files representing the Java components for Series 40 full touch. The visual design stencils are available for Adobe Illustrator CS5, Adobe Fireworks CS5, and Inkscape version 0.48 or above.

      DOWNLOAD: Series 40 full touch visual design stencils

      When creating icons for your application, please see theicon creation guidelines and the Nokia icon toolkit.

      Java UI components

      With such a superior UX design foundation comes an advanced SDK and a full fledged IDE for Java developers:

      Introduction to the Nokia SDK 2.0 for Java [nokiadevforum YoTube channel, June 25, 2011]

      Mike Arvela, Lead Developer at Futurice, provides a guide to the Nokia SDK 2.0 (Beta) for Java. Arvela discusses the new APIs delivered in the SDK, such as those providing multiple touch support. Then he looks at the new and updated features of the emulator, such as support for Nokia Maps in the route editor and the sensor simulator. This video will provide you with a good overview of what is new and what to expect when you start work with the SDK.

      Introduction to the Nokia IDE (Beta) for Java ME [nokiadevforum YoTube channel, June 25, 2011]

      Get an introduction to the Nokia IDE for Java ME. Based on Eclipse MJT, the Nokia IDE delivers features to make your apps development easier. These features include a set of welcome screens, the Device SDK Manager — which makes selecting the SDKs you need easy — and a Nokia specific JAD attribute editor among others. This video will provide you with a good overview of what to expect when you start work with the IDE.

      New tools unleash the potential of Nokia Asha Touch phones [Nokia Developer News, June 25, 2012]

      Beta releases of Nokia SDK 2.0 for Java and Nokia Web Tools 2.0 are now available. These new Series 40 development tools are your route to realising the extended Series 40 opportunity created by the introduction of the Asha Touch phones.

      Nokia SDK 2.0 for Java
      In addition to the usual tools — documentation, APIs, and an emulator — the Nokia SDK 2.0 for Java contains our first full featured, customised IDE. Based on the Eclipse platform, Nokia IDE for Java will streamline your development activities, with features such as the Device SDK Manager, Nokia specific JAD attribute editor, and a range of code templates.

      Listening to user feedback we know that in the past developers have been frustrated with trying to find the right SDK for Series 40 development. With Nokia SDK 2.0 for Java, we are introducing the Nokia SDK Manager. From within the Nokia IDE for Java you can now specify a phone, screen size, form factor, or feature and instantly get a list of the SDKs supporting your choice. The SDK or SDKs can then be installed immediately, right from within the IDE.

      Among the code templates you will find one with everything you need to implement an app with in-app purchasing capabilitiesand the JAR attribute editor makes targeting you app package at Series 40 phones simple and straightforward.

      Finally, there are a number of updates to the SDK that are designed to take advantage of new features being introduced in Series 40 Touch. There is an updated Nokia UI API that gives you features such as multi-point touch and an implementation of the Mobile Sensor API (JSR-234). The emulator has been updated too with an orientation simulator, the integration of Nokia Mapsinto the location simulator, and useful links built into the emulators menu.

      Nokia Web Tools 2.0
      Series 40 web apps are the best way to deliver great experiences to Series 40 users that leverage your existing web assets
      . With the release of Nokia Web Tools 2.0 you now have the ability to enhance those experiences with features such as file upload and download, password management, and the addition of in-app advertising to your web apps. In addition, there are several improvements in HTML and CSS support, enabling you to deliver richer UIs.

      Nokia Web Tools 2.0 enables you to code web apps that take full advantage of these features, and test them on your computer — Nokia Web Tools 2.0 is available for Microsoft Windows, Apple Mac OS X and Ubuntu Linux. The Web App Simulator offers support for the full-touch screen resolution and has been updated to provide a more phone-accurate rendering of web apps.

      Within the Web Developer Environment there have been a range of improvements such as enhanced validation — which is now tailored to Series 40 supported HTML, CSS, and JavaScript APIs. There is also a wider range of templates, examples, and code snippets to get you started with common web app content layouts and interaction paradigms, such as sharing on social networks and file transfers. While small, improvements such as keyboard shortcuts and incremental uploads will help speed up your development.

      Series 40 represents the single largest opportunity for you to deliver Java and web apps to mobile consumers worldwide. The introduction of Nokia Asha Touch phones delivers these users a near smartphone experience and the updated tools enable you to take full advantage of this in your apps. With accelerating download rates, there has never been a better time to target Series 40.

      Indiagames, Psiloc and Liverpool FC have already used these tools to create apps for the new Asha Touch phones and share their experiences in this video:

      This video provides an insight into how developers from around the world are taking advantages of the Java and web apps technology in the Nokia Asha Touch phones to deliver great experiences to their users. Hear Indiagames, Psiloc, and Liverpool FC and InfoMedia explain the benefits of developing for the Series 40 Developer Platform and the success they have achieved. Also discover how the latest tools — Nokia SDK 2.0 for Java and Nokia Web Tools 2.0 — have aided with development. Create your Java and web apps for Asha Touch phones:http://www.developer.nokia.com/series40

      Psiloc create World Traveler for Asha Touch using the latest Java tools from Nokia Developer [nokiadevforum YoTube channel, June 25, 2011]

      Wojciech Nowanski, COO, and Muhammad Ahmmad, Creative Programmer, at Psiloc talk about developing World Traveler —an app for business and leisure travellers — for Nokia Asha Touch phones that was created using the latest Java tools from Nokia Developer. Nowanski explains how the application arose from the frustration of not being able to get information about a delayed flight. Now World Traveler puts flights, currency, and world time information at Nowanski’s fingertips. The app took a small team four months to produce. In addition to the features of the Nokia SDK for Java, the LWUIT was of particular benefit in speeding up the development ‘because it has a wide variety of UI components and we don’t have to worry about implementing from scratch,’ says Ahmmad. The most significant aspect of the development was that ‘Series 40 devices are getting smarter and more powerful, allowing us to create richer applications,’ according to Ahmmad. Create your apps for Asha Touch phones using Java:http://developer.nokia.com/java

      In addition to the support given to the Java developers the opportunity is a great now to web developers as well. They can develop rich and responsive, true smartphone-like web applications for the new Asha Touch devices:

      MinesFinder [wiki article of a Nokia Developer project, July 19, 2012]

      This article explains how to write a highly responsive Series40 WebApp. It uses a Minesweeper clone as example.

      Note: This is an entry in the Asha Touch Competition 2012Q3


      If you are writing a Series 40 Web App, you are prepared to cater for the low end of mobile phones. Knowing that the devices which will run your app are very basic should not stop you from trying to deliver a high-end user experience. It is more the other way around, knowing that those phones have limited capabilities should encourage you to use every trick to provide your user with a premium feeling.

      In my eyes user experience (UX) has three big topics:

      1. Function – what does the app do, how bug-free is it, etc…
      2. Design – how does the app, and the UI, look
      3. Responsiveness – how does it feel using the app, how fast is it
      Of course, there fields have no 100% hard borders. They affect each other and you have to think about all aspects, but I will concentrate on number 3, the responsiveness. And within this part, I concentrate on the speed of the application. To be even more concrete, I’ll talk about reducing these so called “browser round-trips”.
      Reducing those round-trips has the highest priority if you try to speed up your app. A round-trip takes almost as much time as opening the app. If the user has to wait 2-3 seconds after every single click the does, he won’t be very satisfied with the experience. In addition, every round-trip is a possible point of error. If the user has a bad internet connection, a round-trip can break the app.

      To make sure that this is not only gray theory, I created a Minesweeper clone, MinesFinder. You can find the source in the Nokia Project . I try to get it into the Nokia Store. Until then you can visit [[1]] with your Nokia Browser to play it.

      You can play the game without a single round-trip. You can flag fields, dig for mines, get a “You Loose” message if you hit a mine and a “You Win” message if you have flagged all mines correctly. In addition there is a counter, showing how many flags you have already planted.

      1. Use MWL [Mobile Web Library, explanation see below] where ever you can.

      2. Use JavaScript like a server-side scripting language.

      3. Use CSS instead of program logic.


      The Nokia Web Tools, the Mobile Web Library and the Nokia Browser are highly capable tools which enable you to create very responsive apps for a very big audience. But you have to master MWL and you have to think sometimes outside of the box.Using MWL where ever you can, using JavaScript like a server-side scripting language and moving on-demand logic into CSS and the app start will reduce your server round-trips and increase the responsiveness of your application.


      Main game view.

      Settings and info screen.

      Cheat mode activated.

      You loose.

      You win.


      Overview – Web Developer’s Library [Nokia Developer library page, June 19, 2012]

      This topic contains the information you need to develop web applications on the Series 40 platform. Web apps for Series 40 run on mobile phones that lack the processing power and memory to run a conventional browser directly on the device. Therefore, the web browser for Series 40 devices, known as the Nokia Browser for Series 40, has two parts: the web app client and the proxy server.

      Developers can create interactive applications using web standards such as XHTML, cascading style sheets (CSS), W3C widgets, and the JavaScript™ programming language. You can easily make rich, interactive pages that run well even on devices with limited resources.

      Nokia Browser for Series 40 is a distributed (or proxy-based) web browser that supports full web page rendering on devices with limited processing power and memory, such as some Series 40 devices. On the phone, there is a small browser called the Nokia Browser for Series 40 Client. On a Nokia server, a larger browser application (called the Nokia Browser for Series 40 Proxy server, or simply the server) processes browsed web pages and runs web apps. The server does most of the processing for the handset client, and it communicates with websites on behalf of the client. The server sends the client optimised web page data, reduced in size to be easier to transmit to and process on the phone. The client has a JavaScript library called MWL (Mobile Web Library), which contains code to support application-like interaction on the device. MWL processing should normally be the only JavaScript that executes on the handset.

      The following figure shows the Nokia Browser for Series 40 environment.

      Liverpool FC Match & News Centre app: web apps for Asha Touch [nokiadevforum YoTube channel, June 25, 2011]

      Kathy Smith, Mobile Manager, at Liverpool FC and Sanjay Mistry, Operations Director, InfoMedia, talk about the Liverpool FC Match & News Centre for Nokia phones. Kathy explains that the app provides access to news, club information, and match details. In addition, videos are offered as a premium service. ‘Nokia devices are massively popular in the territories where we have large fan bases,’ says Kathy. The app was developed for Liverpool FC by InfoMedia. InfoMedia chose to create a web app because of the company’s background. In addition to finding the Nokia Web Tools easy to install and use, Mistry notes that the app was built using three of the templates provided with the tool. ‘With the faster rendering of the (Nokia Asha Touch) handset we were able to build out richer experiences … to use higher quality images, use better technology to ensure the user flow and (navigation) swiping … were more intuitive than a standard website,’ says Mistry. Create your web apps for Asha Touch phones:http://developer.nokia.com/series40webapps

      This is really showing that Nokia’s strategy for “the next billion” based on software and web optimization with super low-cost 2.5/2.75G SoCs [this Experiencing the Cloud post, Feb 14 – April 23, 2012] had already been technically implemented with these Asha Touch devices. A couple of relevant excerpts from that post showing clearly the company’s new direction which have already been in works during the last 17 months:

      Historically, feature phones have been primarily used for calling and text messaging, while smartphones – with the aid of their more capable operating systems and greater computing power – have provided opportunities to access the Internet, navigate, record high-definition video, take high-resolution photographs, share media, play video games and more. Today, however, the distinction between these two classes of products is blurring. Increasingly, basic feature phone models, supported by innovations in both hardware and software, are also providing people with the opportunity to access the Internet and applications and, on the whole, offering them a more smartphone-like experience.
      …  some competitors’ offerings based on Android are available for purchase by consumers for below EUR 100, excluding taxes and subsidies, and thus address a portion of the market which has been traditionally dominated by feature phone offerings, including those offered by Nokia. Accordingly, lower-priced smartphones are increasingly reducing the addressable market and lowering the price points for feature phone.
      In Mobile Phones, we have renewed our strategy to focus on capturing volume and value growth by leveraging our innovation and strength in growth markets to provide people with an affordable Internet experience on their mobile device – in many cases, their first ever Internet experience with any computing device. Almost 90% of the world’s population lives within range of a mobile signal, yet there are around three billion people who do not own a mobile device. Of those who do own a mobile device, fewer than half use it to access the Internet for a number of reasons ranging from personal choice and affordability to the lack of an available Internet connection. We recognize that there is a significant opportunity to bring people everywhere affordable mobile products which enable simple and efficient web browsing, as well as give access to maps and other applications and innovations.
      We acquired Smarterphone, a Norwegian company that brings new user interface technology and expertise to Nokia. We’ve increased download rates from feature phones to more than 4 million a day by improving store access and payment schemes and adding new apps like Whatsapp, Foursquare and EA. … And we delivered a new proxy browser, and we’re now bringing the browser and web apps down to super low-end devices.
      Cavaiani is talking about technology Nokia bought from his former firm, Novarra, and is now using in the browsers of the company’s four new Series 40 (S40) Asha phones. The new S40 browser, like Silk and Opera Mini, is a proxy browser: it uses servers around the world to download content and compress it before the content gets sent to your phone.
      Nokia’s approach is a bit different from both Opera’s and Amazon’s. Opera’s servers ingest entire Web pages and send them to phones as static documents in Opera’s own markup language, OBML.v
      From what we know of Amazon Silk, the browser on Amazon’s as-yet-unreleased Kindle Fire tablet, it combines a full browser on the Fire with algorithms that pre-fetch pages on Amazon’s cloud servers, and also compresses images and stores them at Amazon.
      Nokia’s new browser starts with a basic HTML browser on the Series 40 phones. Nokia’s servers look at desktop Web pages and boil down or remove more complex content, for instance parsing and executing JavaScript and resolving CSS into more basic HTML, Cavaiani said. They also reduce the quality (and the size) of images. There’s no Flash support.
      The browser is able to handle dynamic pages that only reload part of the page at a time when the user presses a button. The browser also has deep access to the phone’s hardware, which is different from Opera Mini.
      “We can also inject services into the browser. The latest browser introduces a geo-location API, so now that’s open to developers to create geo-location apps,” he said.
      The browser even supports widgets, dynamic overlays that can perform actions on Web pages like sharing them on Twitter or translating them into a different language.
      Traditionally, proxy-based browsing has offered users a very limited experience, because such browsers typically do nothing more than paint content provided by a proxy. This has changed, with Nokia Browser for Series 40 support for Series 40 web apps. Using Mobile Web Library, the Nokia Browser for Series 40 client can execute JavaScript code in web apps. This code makes it possible to create interactive user interfaces and graphical transitions to deliver users beautiful web experiences. Now web designers and developers can deliver compelling application experiences to users at low cost — both in terms of development effort and user data charges.
      With the latest version of the Series 40 browser, Series 40 web apps can now go even further by offering users location aware web apps and the ability to send SMS messages. Location features leverage the network-based location capabilities of Series 40 phones for accurate and timely location information. In addition, performance has been enhanced further with images embedded in a web app now cached on the user’s phone for faster page loads and refreshes. ”
      Web apps are small games and applications that you can purchase, or download for free using Ovi Store on your mobile phone. With web apps you can access content from well-known global brands, or the local brands you know and love. Once downloaded, apps are permanently saved within Nokia Browser, so they’re always easy to find and super fast to load. And because web apps are specially optimised for your phone, they provide a beautifully clear and simple way to access your favourite content.
      Nokia Browser 2.0 makes use of cloud-based servers which adapt standard web pages so that they perform better on Nokia Series 40 devices. Since web pages are compressed and cached in the cloud, end users can access web sites in a manner which is faster and requires significantly less data to be sent over their mobile network. For pay-per-use contracts this will result in more cost-effective browsing, while users on an operator data plan will be able to do more web surfing without exceeding their monthly usage limits.
      The new version reduces data consumption by up to 90%, meaning that consumers can enjoy faster and cheaper internet access. Web sites load up to three times faster in comparison to devices without cloud-accelerated browsing and consumers will also benefit from a number of other enhanced capabilities.
      From the first look, consumers are easily able to discover new web content and enjoy one-click access to top, local sites via the Nokia Browser’s inviting and intuitive start page. We have optimized the browser to enable users to easily stay connected with friends and family at the touch of a button as well as to share files and links across social networks. The new and improved Download Manager helps consumers to manage external content easily, saving music, video or pictures on a memory card, while surfing the internet.
      The browser includes a revamped, modern user experience that makes it simple to find, install and use interesting web apps that offer a richer, more desktop-like internet experience. Launched in mid-2011, the Nokia Browser is the first browser of its kind to support web apps, and now boasts a catalogue of more than 10,000 of the latest apps. Several publishers have experienced over a million downloads in a matter of months, demonstrating strong consumer demand.
      Last year, while media attention focused on the launch of the new Nokia Lumia phones, McDowell was laying the groundwork for the expansion of Nokia’s next billion strategy.
      A major part of McDowell’s strategy has been moving away from the idea that Series 40 devices were a “low-end business cash cow” towards smarter, aspirational, phones for everyone:
      “We’ve planted the seeds for Series 40. These are not the dumb phones…they are as smart as possible. In reality, the distinction between a smart phone and a feature phone is fairly technical, and when a consumer thinks about a smart phone they think about accessing the internet, downloading apps, anice display… and these are all things we can, and do, deliver with Series 40,” says McDowell.
      In Europe and the US we download data without thinking very much about the cost, but in growing economies it is a huge issue. With the Nokia Browser you can get a full internet experience, with very clever cloud compression technology to make that experience affordable.”
      Nokia is celebrating selling 1.5 billion phones by looking to the future. … “What we are trying to do is a radical thing. We sometimes forget that half the world’s population does not have a phone. So, celebrating 1.5 billion is great, but it’s backward looking. What we want to say is – we are only half way to where we are going.”
      “For a lot of people Series 40 is the first time they’ve ever had access to the internet or a computer. And the story of connecting those people is a huge story, because it will change the world.”
      Series 40 began in the late 1990s in flagship devices [first was the Nokia 7110, developed in 1999], sold at fairly high prices to western customers, Vasara said. That has now been transformed into a range that is now selling in huge numbers in high growth economies, at a fraction of the cost.
      “The people who buy these phones – and who will be buying these phones – are ambitious, and very aware of technology. They’re young, urban and what we call ‘hyper-social’. In other words, they know what the best of the best is – and we have to deliver a product that is state of the art and affordable.”

      The future of Series 40 will be more about the services that you want in your “neighbourhood” – in your own language, delivering information that “feels very local.” Part of that will be working with developers to develop more Series 40 apps.

      With all that Nokia had been turbocharging the aging S40 platform for developers in terms of expressiveness, power and development efficiency. The company had already indicated the strategic importance of it in Nokia 2011 fiscal year report [looong PDF, March 8, 2012] in the following way:

      In the Mobile Phones business … we plan to drive third party innovation through working with our partners to engage in building strong, local ecosystems. [p. 90, as part of the strategy for the trend: Increasing Importance of Competing on an Ecosystem to Ecosystem Basis]
      In support of our Mobile Phones business, we also plan to drive third party innovation through working with our partners to engage in building strong, local ecosystems. [p. 91, as part of the strategy for the trend: Increased Pervasiveness of Smartphones and Smartphone-like Experiences Across the Price Spectrum]
      In the Mobile Phones business, we believe our competitive advantages – including our scale, brand, quality, manufacturing and logistics, strategic sourcing and partnering, distribution, research and development andsoftware platforms and intellectual property – continue to be important to our competitive position. Additionally, we plan to extend our Mobile Phones offerings and capabilities during 2012 in order to bring a modern mobile experience – software, services and applications – to aspirational consumersin key growth markets as part of our strategy to bring the Internet and information to the next billion people. At the same time, we plan to drive third party innovation through working with our partners to engage in building strong, local ecosystems. [p. 91, as part of the strategy for the trend: Increasing Challenges of Achieving Sustained Differentiation and Impact on Overall Industry Gross Margin Trends]
      By … focusing on driving operator data plan adoption in lower price points with our feature phone offering, we believe we will be able to create a greater balance for operators and provide attractive opportunities to share the economic benefits from services and applications sales compared to other competing ecosystems, thereby improving our long-standing relationships with operators around the world. [p. 93, as part of the strategy for the trends in: Supply Chain, Distribution and Operator Relationships]
      Creating a winning ecosystem around our Location & Commerce’s services offering will be critical for the success of this business. The longer-term success of the Location & Commerce business will be determined by our ability to attract strategic partners and developers to support our ecosystem. Location & Commerce is aiming to support its ecosystem by enabling strategic partners and independent developers to foster innovation on top of their location platform. We believe that making it possible for other vendors to innovate on top of Location & Commerce’s high quality location-based assets will further strengthen the overall experience and make our offering stronger and more attractive. [p. 97, as part of the strategy for the trend: Increasing Importance of Creating an Ecosystem around Location-Based Services Offering]

      Therefore, such a local partnering strategy had already been in the works some time and quite successfully, as proven by the testimony from probably the largest and most successful local S40 development partner (with 800 million subscribers, mostly in India):
      Indiagames talks about their experience developing Java games for Asha Touch [nokiadevforum YoTube channel, June 25, 2012]

      Vishal Gondal, Managing Director of Digital, and Prasad Nair, Executive Producer, Mobile Digital, at Disney UTV talk about the exciting new opportunities they see in the Nokia Asha Touch phones and new tools for Java developers. Based in Mumbai, India, Indiagames has already achieved 100 million downloads on Nokia Store. For Gondal ‘the new Asha touch devices … could be a game changer for a market like India.’ While Nair sees the new ‘APIs, like gestures and sensors, (allowing users) to interact with the games in much more entertaining ways than before’. Nair is also impressed by the new Nokia SDK 2.0 for Java. In particular how the tools, such as the emulator’s orientation simulator, make developing for the new UI and hardware features found on Nokia Asha Touch phones simple and straightforward. Create your apps for Asha Touch phones using Java:http://developer.nokia.com/java

      And quoting Gondal:

      [2:46] The one piece of advice I can give developers is that content and platforms are very-very local. And while there might be certain pieces of content which may suddenly be global hits, it’s very important for you to look at each market individually, and design and develop for that content. [3:05]

      Such an advice is well supported by the strategies and achievements of the company:
      Indiagames achieve 100 Million Downloads on Nokia Store with games content focused on India
      [nokiadevforum YoTube channel, June 25, 2012]

      Vishal Gondal, Managing Director of Digital, Disney UTV talks about the success Indiagames has achieved working closely with Nokia and distributing its apps through Nokia Store. The company focuses on ABCD games — action, Bollywood, cricket, and driving — with a strong focus on localised content. Commenting on the success of Nokia Store, Gondal mentions their RA.One game. Gondal says that he was ‘expecting to do, probably, 500 thousand downloads in six months … but we did 1 million downloads in six days — that is scale, that is the popularity of the Nokia platform (and) Nokia Store.” Read about this and other developer successes onhttp://www.developer.nokia.com/success
      More information on leading Nokia developers:
      Pico Brothers, an only two-people Finish company, are the second developers to achieve 100,000,000 downloads, reaching the milestone just two weeks after UTV Indiagames. The company’s strategy for success has involved delivering simple, clever apps that provide short bursts of entertainment. Apps like ‘Milk the Cow’, ‘Talking Hamster’ and ‘Flashlight Extreme’ are Pico Brothers apps that deliver instant fun and utility.  They mostly monetize their applications in UK, France and Germany. See: Pico Brothers join the 100 million club [Nokia Developer News, May 4, 2012]
      Inode Entertainment, a 10 people Mexican company, is the third developer to achieve the one hundred million download milestone via Nokia Store. It was one of the first publishers in the Nokia Store, has been developing games since 2006, and its portfolio spans Symbian, Series 40, S60, and Symbian 3 (and soon Windows Phone). Most of Inode’s apps are free, but if it feels it needs to price them, it aims for the 99-cent mark. It is developing for several markets exploiting the potential for that in the Nokia Store. See: Gaming for the Masses: Inode Entertainment Joins the One Hundred Million Download Club [Nokia Developer News, June 25, 2012] as well as Inode Entertainment passes 100 million downloads in Nokia Store [Nokia Conversations, June 26, 2012] and Inode Marketing Videos [inodeEntertainment YouTube channel, May 6, 2011]:
      Recently Inode began targeting the latest Asha Touch phones as well [nokiadevforum YouTube channel, July 23, 2012]:
      Jamie Enriquez, Founder and CEO at Inode Entertainment, talks about the success this Mexican developer has found for its mobile games, apps, and content through Nokia Store. Inode started adding content to Nokia Store three years ago, because of the reach it offers. It was an immediate success and the revenue soon meant Jamie and his brother could hire an additional developer and graphic designer. “The journey has been a lot of fun”, says Jamie. “From having one million downloads last year to 100 million this year, that’s a reflection on how much Nokia cares about their local developers”. At the beginning of the year Jamie set a goal of 3 million downloads per day and Inode is close to achieving that goal today. “We are really happy to keep partnering with Nokia”, says Jamie, “developing for Lumia and Asha, to deliver great games and content for our users”. Read about this and other developer successes
      Current (June 28, 2012) Nokia Store Data (note that Lumia apps are in the Windows Phone Marketplace):
      – Globally, there more than 120 million registered Nokia Store customers
      – Nokia Store offers more than 120,000 apps, and currently drives more than 15 million download requests per day
      – Nokia Store has over 100,000 content items available for Series 40 devices, and nearly 25,000 content items targeting Nokia Asha devices specifically, which take advantage of Asha’s more advanced features.
      – To date, Nokia Store has driven more than 5 billion cumulative downloads (Series 40 devices accounted for 13% of the first billion, and 42% of the last billion)
      – Nokia Store offers operator billing supported by 145 operators, across 52 markets
      – 80% of Nokia Store traffic converts to a download
      – Apps are No. 1 among paid-for and free downloads
      – Nokia Store available in 190+ countries, of which 90% in local language
      411 developers have achieved more than 1M downloads through Nokia Store, while 63 have achieved 10M or more, 28 with 25M or more, 9 with 50M or more, and 3 developers have now passed the 100M downloads milestone – namely UTV IndiaGames (IN), Pico Brothers (FL) and Inode (MX)
      – See: Nokia Developer – Global reach statistics

      Nokia CEO: salespeople to deliver true WP7 retail experience supported by improved product management, marketing and accelerated global coverage with a full breadth of products

      Nokia Quarter 4 results 2011 webcast [Nokia, Jan 26, 2012]:

      prepared remarks by Stephen Elop, President & CEO

      [02:00] … Lumia

      In Q4 2012 Lumia was introduced to:

      • a number of European countries
      • Hong Kong, India, Russia, Singapore, Taiwan and South Korea

      … [remarks on January US introduction already covered by me in detail: Nokia’s Lumia strategy is capitalizing on platform enhancement opportunities with location-based services, better photographic experience etc. [Jan 12, 2012]]

      • China and Latin America in this half

      Current situation:

      • to date well over 1 million Lumia devices sold
      • since mid November from zero markets to 15 markets, from zero devices to well over a million devices, from no presence in the US to being in lead in the AT&T’s LTE launch

      From this beachhead you will see us to push forward with the sales, marketing and successive product introductions necessary to be successfull.

      Our performance with Lumia on a country by country basis varies. Often [it] is a combination of relative brand strength and retail execution capabilities.

      • For example, in the United Kingdom, where competitive ecosystems are firmly entrenched, we have seen mixed retail execution around Lumia devices with a range of results among different locations, different chains, different stores and so on.
      • Contrarily in Germany and Spain we have seen steady, weak on weak improvement in Lumia device activations up to the Holiday season followed by a small expected dip in the last week of the year, and then a continued weak on weak growth in January.

      .. we are in the heart of our transition, which means as we bring the first of our new devices to market there are areas we are learning and areas where we must adjust:

      1. We are learning more about the variations in our store by store retail execution related to Lumia. Our consumer research indicates and response at CES validates that once a consumers use a Lumia device their responses are positive. Where we’ve secured strong support from the operators we need to increase the engagement of the retail sales associates in the stores, because it is the retail associate who speaks with our consumersand puts the Lumia device in their hands. As a result we are adjusting, we are adjusting our retail tactics by increasing the quantity and quality of our retail associate traning programs, seeding more Lumia devices into the market, and increasing point of sales activities.
      2. With the continued focus on consumer net promoter scores we are also learning about the areas where consumers are most favorable towards the specific capabilities of Lumia and those areas upon which we need to focus. For example, we’ve received very positive feedback on the elegance of design, ease of use, and absolute performance of the products. On the other hand, consumers initially reported that battery performance needed focus. Thus we immediately adjusted to improve battery performance with software updates which are now in the market. This rapid cycle of consumer learning and Nokia response is a critical part of our improved approach to product management.
      3. We are learning that awareness of Lumia is steadily growing, assisted by each of the successive product and country launches that continue. As awareness grows we are adjusting the focus of our marketing efforts from an aspirational aspect of a new launch towards an emphasis on a differentiated experiences and capabilitiesof the Lumia products.
      4. We are learning about the importance of truly breaking through. Thus we are adjusting our plans to increase the rate at which we enter new markets during the course of 2012. We also are increasing the focus of our corporate resources on continued marketing campaigns, and we are working to accelerate the introduction of a full breadth of products.

      Overall we’re pursuing this pattern. We’ll take each step up the ladder one running at a time recognizing that the competitive dynamics vary country by country. This underscores the large amount of work immidiately ahead of us to break through as the third ecosystem, to capture the attention of retail sales associates, to convert the increasing awareness around Lumia and the purchase intent, and ultimately to delight our consumers. [09:12]

      the essence of the answers to some questions:

      on carriers’ motivation:

      … motivation on third ecosystem is very strong … consistency on user experience on behalf of Microsoft … it is in our favor but we need earn their respect …

      on Lumia sell-through:

      … different [retail] experiences and so forth … focus on when and how those [retail] experiences are different … we do see different [retail] experiences and patterns in different countries … some are related to competitive dynamics, brand strengths, retail capabilities and so forth … for example, a lot of those reports tend to focus on UK, which in the context of Europe is the hardest market in terms of breaking through the strength of the competing ecosystems and so forth … you’ll see a lot of ballance in that direction … what’s really interesting is, and this is we’re so much in very early days that you have to really dig into the details … even when you’re in the UK. I was there a couple of days ago, and as you can imagine, I went to store, to store, to store, and asking: tell me about smartphones, what’s new and all that type of thing. You’ll see a great variability of in-store performance in terms of retail experience. .. in certain stores the retail presentation is great, the associates are well trained, everything is right, and of course it correlates very closely with the success that we’re seeing in certain chains of stores, in certain areas and so forth. Very good performance. … In other areas we are not as far along as we need to be. We need better retail execution, associates are not as well prepared, or there are other dynamics that are at play. The reason I tell you about this variability is because, first of all, how people report depend very much on the experience they have, this mix from location to location in some countries. But also as you assess, OK, as we apply more resource, as we make sure that we are very focussed on getting everyone upto the base level, if not the excellent level of retail execution, we can clearly see our way through the work that need to be done in order to deliver the results that we want to continue to deliver. …       

      on China dynamics:

      … The Chinese operators are increasingly, on accellerated basis entering into structures where there’s effectively retail rate plan bundling is going on at the store. The operators are driving very hard for the volume of 3G data subscribers. And this is not necessary an economic measure as it is driving volume on certain networks for certain technologies. I think those targets are probably set more broadly for all of the operators [he could mean: by the state, as all three operators are majority owned by the state]. And the impact of that is that they are discovering that with very low priced devices on certain radio technologies they can drive a lot of volume at those levels. And so we are seeing, for example, a very significant uptake in a number of low-priced devices that are on CDMA, there’s also a very significant focus on the Chinese technology TD-SCDMA, again all of the low levels ought to drive those volumes. My comment in the prepared remarks is that Symbian is not well positioned today against that. We do not have Symbian CDMA products at all, so we are not participating in that part of the market. So as that part of the market grows our addressable market has gone down because of that. In TD-SCDMA we do have some products in that space but not at the price points and configurations that is the real focus of this market. …

      … We have not yet announced our specific products for the Chinese market but I will say that when we first announced our launch plans, I think all the way back in October, we did highlight that we would have CDMA based Windows Phone products and TD-SCDMA Windows Phone products. That thing said it is the case that we have work to do to successively drive the prices down further and further and further. That will take a bit of time but this is clearly the pattern you are going to see us on the months ahead. …

      [I have a couple of deep and current analysis on that:
      The new, high-volume market in China is ready to define the 2012 smartphone war [Jan 6, 2012]
      China TD-SCDMA and W-CDMA 3G subscribers by the end of 2011: China Mobile lost its original growth momentum [Jan 21, 2012]
      China becoming the lead market for mobile Internet in 2012/13 [Dec 1, 2011]]

      on differentiating the Windows Phone:

      … the overall user experience is differentiated against Android … good response from the customers on Music service included, location services (Map and Drive) … partnerships: e.g. ESPN … in addition we have to ensure that the retail experience is differentiated … even price, e.g. in US/T-Mobile case already …

      [I have a couple of deep and current analysis on that:
      Nokia’s Lumia strategy is capitalizing on platform enhancement opportunities with location-based services, better photographic experience etc. [Jan 12, 2012]
      The precursor of 2012 smartphone war: Nokia Lumia vs. Samsung Omnia W in India [Jan 3, 2012]
      The leading ClearBlack display technology from Nokia [Dec 18, 2011]
      Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]]

      on rapid scalability for lower prices of Chinese market:

      … a critical consideration for us … work is under way with Microsoft … you will see a stepwise progress in that direction in the periods ahead.

      on the mobile phones business:

      … feature phones and how that market is perceived is less about the collection of features and what it does and doesn’t do, but it is more about the price span, the opportunity to drive, increase sales in that area, to serve consumers who don’t want to spend the money, or don’t have the money to spend on what we would today consider smartphone and so forth. …

      [I have a deep and more current information on that:
      Smarterphone end-to-end software solution for “the next billion” Nokia users [Jan 9, 2012]]

      Nokia Lumia Momentum Map [Nokia Maps Blog, Jan 15, 2012]

      If a picture is worth a thousand words, an interactive map is at least worth ten thousand words! To coincide with the launch of Nokia Lumia in USA; we launched the Nokia Lumia Momentum Map – an interactive way to check out the countries where Nokia Lumia smart phones are either available or will be coming soon. You can also check out the tweets, videos and photos from users about the Lumia series.

      The content of the Momentum Map as of Jan 15, 2012:

      Country Lumia 710 Lumia 800
      Germany Now Now
      Netherlands Now Now
      Italy Now Now
      Russia Now Now
      India Now Now
      Hong Kong Now Now
      Taiwan Now Now
      Singapore Now Now
      Spain Jan 11, 2012 Now
      United Kingdom Feb 1, 2012 Now
      USA (+ Lumia 900
      “in coming months”)
      Jan 11, 2012 Coming Soon
      France n.a. Now
      Austria Coming Soon Now
      Hungary Jan 20, 2012 Jan 20, 2012
      Greece Jan 21, 2012 Jan 20, 2012
      Portugal Feb 2, 2012 Jan 26, 2012
      Switzerland n.a. Jan 13, 2012
      Denmark n.a. Jan 20, 2012
      Sweden n.a. Jan 23, 2012
      Norway Feb 1, 2012 Feb 1, 2012
      Canada Feb, 2012 Feb, 2012
      Belgium Mar 1, 2012 Feb 1, 2012

      More information:
      Nokia Q4 2011 net sales EUR 10.0 billion, non-IFRS EPS EUR 0.06 (reported EPS EUR -0.29) Nokia 2011 net sales EUR 38.7 billion, non-IFRS EPS EUR 0.29 (reported EPS EUR -0.31) [Nokia press release, Jan 26, 2012]
      Quarter 4 report tables in xls [Jan 26, 2012]
      Nokia Names Siilasmaa as Chairman to Replace Retiring Ollila – BusinessWeek

      … Nokia investors lost more than 60 billion euros ($79 billion) in share value after Apple Inc. leapfrogged it with the iPhone. Siilasmaa will oversee Chief Executive Officer Stephen Elop’s efforts to win customers as Apple and Google Inc. expand into new markets. … An investor in Finnish startups, Siilasmaa may also broker more tie-ups with new companies such as “Angry Birds” maker Rovio Entertainment Ltd.
      “I don’t want to leave a fortune to my kids,” Siilasmaa told a panel on startup investment …

      Nordic Chairman of the Year 2009: Speech of thanks by Risto Siilasmaa, F-Secure Oyj. [Feb 18, 2010]

      Relative to that media reports are very narrow focused as you could even see from the below entries considered the best among them:

      Nokia Posts Huge Loss [The Wall Street Journal, Jan 27, 2011]

      Gartner analyst Carolina Milanesi said Nokia’s shipments were in line with expectations. ‘Overall, what we have been looking for is an improvement over the third quarter, and we got that. But while it seems Nokia is on track, there is still a lot more to do,’ she said.

      Nokia CEO taps salesmen to assure Lumia push [SlashGear, Jan 27, 2012]

      Over the last year when it came to Windows Phone, we saw a lovely looking user interface fall victim to less than stellar engagement and interest on the part of the public – Stephen Elop this week says that it’s the work of the salesmen, not the manufacturer, to make the final drop of the device into the hands on the consumer. Without a doubt there’s a certain flair to the Lumia line of smartphones being released both here in the USA and abroad this year, but without the folks in the stores actually pointing people to the hands-on equipment, there’s certainly no chance of a big hit in the engagement environment. Elop let the world know in Nokia’s sales call what he expects from store employees in the very near future.

      Without that final point-of-sale touch, all else will certainly fail, at least that’s what Nokia’s top minds seem to be saying this week. Though the devices are perfectly legitimate in their build and execution, and the advertisements surrounding them may be lovely, there’s always a third step that must be taken. Elop said thusly this week in Nokia’s sales call:

      “We need to increase the engagement of the retail sales associates in the stores, because it is the retail associate who speaks with our consumers and puts the Lumia device in their hands. For example, in the United Kingdom, where competitive ecosystems are firmly entrenched, we have seen mixed retail execution around Lumia devices with a range of results among different locations, different chains, different stores and so on.” – Elop

      And the comments were mostly supportive of that:

      Joseph ParadisModerator1 day ago

      I think he has a good point. I had known about WP7 for quite some time before the launch and had already chosen the phone I wanted. The last step for me was going to the store and getting a little hands-on to seal the deal. I had 3 sales reps (from 3 different stores) tell me to check out the Android phones instead (?!). One told me that the Windows OS is no good because its buggy, the other two were just astounded that I was interested in a WP7. I knew way more about the specs of those phones (and a good count of Android phones) than the sales rep. There are a lot of people who I think would like Nokia WP7 phones and other WP7 phones, but kind of go to the store without much knowledge and get carted around by these reps who may have ulterior motives.

      Stephens_ElopedModerator1 day ago

      I think anyone who is reading a website like SlashGear is the kind of person who probably knows more than the average salesperson in a mobile phone store. Definitely. I’ve had the experience of being “too knowledgeable” myself on many occasion. You stand there listening to false information and you’re either tempted to let it fly, (poor guy didn’t any training) or if they’re douches, you just say, “No, you’re wrong, the N9/L800/L910 isn’t all aluminum, it’s all poly-carbonate, which is a plastic.”

      I think salespeople in the States are the worst – they’re so entrenched with Android and iPhone (and also any OEM + WP that ISN’T Nokia), that unless Nokia say, “ok salesteam, here’s a much, much bigger commission for you if you sell a Lumia”, then they haven’t got much chance of changing the mindset of the average American consumer. It’s not a Nokia friendly world here, so they’ve got to up their game. TV ads ain’t nowhere near enough.

      CleverModerator22 hours ago

      It’s definitely the salespeople who make it hard for WP7 to take off. Phone carriers make their biggest profits from sales of Android handsets and are able to load the Android phones with their bloatware, therefore the sales staff are trained to push these phones over iPhone and WP7 handsets.
      Here in Australia our stores are all Android themed and one store in Melbourne has a whole floor called “Android Land”, where phone shoppers can explore and learn all about the Android ecosystem. Now that there are some decent WP7 handsets coming out, I think Microsoft really needs to do three things to get their OS to take off:

      1 – Get some handsets out to carriers and stores. Only 1 carrier out of 4 in Australia even sells WP7 devices and they are outdated and you’d be lucky to even find them on display in stores. I think a lot of people would like to by a Nokia N900 but if it takes another 12 months before they even hit our shelves I’m sure we will have lost interest.

      2 – Work with carriers to not only sell WP7 devices but to actually push them. Make the devices resonably priced and give carriers incentives in the way of good subsidies to entice them to get their staff to actually push WP7 devices.

      3 – Market WP7 so people actually know it exists and know to look for it when they do walk into a phone store. Apart from us tech heads I would bet that half of the population doesn’t even know that WP7 exists. People who don’t know about something are a lot less likely to purchase it. Where are the TV ads telling us why we should be buying a WP7 device?

      Dumb salesmen are hurting us – Nokia CEO [The Register, Jan 27, 2012]

      Incentivising the McJobs

      Analysis Stephen Elop got a pretty indulgent reception from analysts, and most of the press yesterday, after delivering some shocking results. Nokia turned a profit of €2bn into a loss of €1bn in the new boss’s first full year; volumes are down by 29 per cent; sales of the new Windows phone are unremarkable (to put it generously); and Elop has scrapped guidance for the rest of the year. [Summary] News like this would normally have analysts reaching for the panic button – but not today. Why would this be?

      Well, obviously, much can be explained by the appreciation that Nokia is in rapid transition – it isn’t even a full year since the Elopcalypse. Elop got the bad news out of the way in his (still) remarkable Burning Platforms memo. But it’s also because he was quite unexpectedly frank and forthcoming about why Nokia isn’t making more headway with its shiny new platform – the one that isn’t burning. Elop explained that Nokia has a very stiff learning curve ahead of it in consumer retail. He also said that sales staff in the channel weren’t helping. He even detailed this country-by-country. I’m surprised more Nokia-watchers haven’t remarked on this – or why Elop dwelled on retail in such detail.

      Nokia staff should be glad he did, because of a forlorn sight I saw last November. Just as the Christmas shopping season was getting underway on London’s Oxford Street, I saw a quite ominous sight. The flagship West End Carphone Warehouse store, next to John Lewis, had large posters in the window announcing the arrival of the Lumia 800. There were two live Lumia 800s available for curious punters to play with – of around half a dozen such working retail models from rivals. Except they weren’t live. They were completely dead. And although Nokia had secured the prime corner spot for its devices, it may as well have hidden them on some remote industrial wasteland. The shop was very busy, but nobody came and asked if they could see the Lumia working.

      If Nokia is to claw its way back into contention, this won’t do. Getting one million Lumias stocked really isn’t a terrific achievement considering that the six largest European markets had the 800, and some pretty significant Asian markets had the 710. The needle hasn’t moved.

      “There are areas where we are learning and areas where we must adjust. First, we are learning more about the variations in our store-by-store retail execution related to Lumia,” said Elop yesterday.

      He then re-emphasised how important it was to show people the Windows UI, and suggested that quality of the sales droids was very variable:

      “We need to increase the engagement of the retail sales associates in the stores, because it is the retail associate who speaks with our consumers and puts the Lumia device in their hands,” he added, correctly. And he singled out some of the domestic channel here, suggesting he hadn’t been impressed by what he saw:

      “For example, in the United Kingdom, where competitive ecosystems are firmly entrenched, we have seen mixed retail execution around Lumia devices with a range of results among different locations, different chains, different stores and so on.”

      I know several first-time smartphone buyers and Windows Phone wasn’t even on the radar. People don’t know it exists. In the UK, Android gained an early and enthusiastic foothold, which two years on translates into a mature and knowledgeable market. The Samsung Galaxy SII was the best-selling phonein the UK at Christmas, by some distance. For the average punter a buying decision begins with a binary choice between Apple and BlackBerry, and if it’s a touchscreen then it’s between the iPhone and “one of the other lot”. The other lot is Android. Sales staff in stores like Carphone aren’t uniquely thick – they’re like all savvy retail staff – they want their commission, and they know there’s a huge appetite for Android out there.

      It’s a sign of how things have changed. Nokia can no longer play hardball with its channel partners – today, it really needs their help. Windows has made no impression on the market and gaining people’s attention – which includes aligning the incentives of the channel – is going to be much more expensive than analysts realise.

      I’m onto my second Lumia, and I like the UI very much indeed. But I still haven’t seen a civilian – someone who isn’t an analyst, journalist or Nokia industry partner – carrying a Lumia in the wild. Have you?