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BYOD trends vs. Mobile enterprise platform trends

With the literal explosion of mobile computing devices there is a huge challenge both on the enterprise computing vendor and customer sides. The easiest way of looking at those challenges is analyzing the so called BYOD (Bring your own device) and mobile enterprise platforms trends on the market where customers and suppliers meet each other.

Note as well that these are all parts of a bigger trend, the so-called “consumerization of IT” which I already covered from an overall leading vendor point of view in the Pre-Commerce and the Consumerization of IT [Sept 10, 201] post on this site. Please read that before looking at the current trends discussed here in the below detailed sections. Then I will recommend to read The Changing Of The Enterprise Guard [TechCrunch, Jan 19th, 2013] article by the CEO of Box.com, the most successfull rising star in the enterprise IT vendor space. Even the ex MS leader Steven Sinofsky was recommending it in his Twitter meassage as:

Interesting thoughts on enterprise computing http://techcrunch.com/2013/01/19/the-changing-of-the-enterprise-guard/ … from Aaron @levie

Note that the BYOD trend I will present mostly through the Middle-East area where to solve the BYOD issue properly for the true enterprise space is the most pressing one in the world.

BYOD trends

Bring your own device [Wikipedia article, started on Jan 1, 2012]


BYOD first entered in 2009 courtesy of Intel when it recognized an increasing tendency among its employees to bring their own devices to work and connect them to the corporate network.[5] However, it took until early 2011 before the term achieved any real prominence when IT services provider Unisys and software vendor Citrix Systems started to share their perceptions of this emergent trend.

In 2012 the Equal Employment Opportunity Commission adopted a BYOD policy, but many employees continued to use their government-issued BlackBerrys because of concerns about billing, and the lack of alternative devices.[6]


BYOD has resulted in data breaches.[citation needed] For example, if an employee uses a smartphone to access the company network and then loses that phone, any unsecured data stored on the phone could potentially be retrieved by untrusted parties.[7]

It is important to consider damage liability issues when considering BYOD. If an employee brings their personal device to work, and it is physically damaged through no fault of their own it is unclear whether the company is responsible for repair or replacement.[citation needed]



A business that adopts a BYOD policy allows itself to save money on high-priced devices that it would normally be required to purchase for their employees. Employees may take better care of devices that they view as their own property.[citation needed]Companies can take advantage of newer technology faster.[citation needed]


Employees who work for a business with a BYOD policy are able to decide on the technology that they wish to use for work rather than being assigned a company device. This is thought to improve morale and productivity.[8] Exclusive control of features is given to the employee.



Company information will often not be as secure as it would be on a device exclusively controlled by the company.[citation needed] (Security professionals have termed it ‘Bring Your Own Danger‘ and ‘Bring Your Own Disaster‘.[9]) The company may have to pay for employee devices’ phone service, which they use outside company time. BYOD is an extreme case of the end node problem.

Due to security issues, the employees often do not have true full control over their devices[citation needed], as the company they work for would need to ensure that proprietary and private information is secure at all times. It is an out-of-pocket expense for the employees. They would be responsible for repairs if their devices were damaged or broken at work.[citation needed]

Businesses that fall under compliancy rules such as PCI or HIPAA must still comply when using BYOD.[citation needed]


The Middle East was reported to have one of the highest adoption rates of the practice worldwide in 2012.[10]

[10] El Ajou, Nadeen (24 September 2012). “Bring Your Own Device trend is ICT industry’s hottest talking point at GITEX Technology Week”. AMEinfo.com. Retrieved 26 September 2012.

Frost & Sullivan: Consumerisation of Smart Phones and Bring Your Own Device (BYOD) are the biggest trends driving the Network Security Market in the Middle East [Frost & Sullivan press release, Nov 12, 2012]

Dubai, the U.A.E., 21 November, 2012 – With an increase in the number of Advanced Persistent Threats (APTs), information security risks are becoming a major concern for organisations globally. Enterprises are swiftly adopting and deploying applications and new services to combat the same. In their quest to obtain high levels of security assurance and develop advanced intelligence technologies, organisations in the Middle East are increasingly adopting methods such as virtualisation and cloud computing. Over the past few years, this has led to increased Government investment in information and communication technology (ICT)-related projects in the Middle East and this is expected to proliferate further in future. To address these threats to enterprise security and brainstorm best-in-class Enterprise Security Solutions and Strategies, Frost & Sullivan convened the best minds in enterprise security at its Middle East Enterprise Security Summit 2012 on November 21, at Habtoor Grand Beach Resort, Dubai, U.A.E.

Held for the first time in the Middle East, the Summit was attended by CIOs, CISOs, CTOs, Vice Presidents, General Managers, Network Managers, Enterprise Security Architects, Internet Security Architects, Compliance Officers, and Department Heads from across a variety of industry sectors such as Banking, Finance & Insurance (BFSI); Telecom; IT; Manufacturing; Government; Education; Healthcare; Media and Entertainment; Retail; and Automotive and Logistics.

According to Frost & Sullivan, consumerisation of smart phones and Bring Your Own Device (BYOD) are the biggest trends driving network security issues in the Middle East today. The network security market is in a high-growth stage. Frost & Sullivan anticipates that technology convergence, regulatory compliance, and continuous growth of network infrastructure will continue to drive up sales for security suppliers in the Middle East during the period 2012-2018.

Frost & Sullivan’s Middle East Enterprise Security Summit 2012 Summit began with an inaugural address by Andy Baul-Lewis, Director, ICT Practice, Frost & Sullivan, describing the prevalent enterprise security landscape in the Middle East. “Building security for electronic assets is one of the most critical tasks facing organisations today. In a converged world, where the threats of each system are multiplied; getting advice, sharing best practice, and talking to partners is a vital part of the construction process. This is what Frost & Sullivan endeavours to provide through this interactive Summit,” stated Mr Baul-Lewis at the Summit.

The Summit included in-depth discussions and case studies on enterprise security management. The first of these was, ‘The Evolving Role of a Chief Information Security Officer’ by Roshan Daluwakgoda, Senior Director – Security Strategy Planning Risk Assessment and DR at Emirates Integrated Telecommunication Company, du, Dubai, the U.A.E. This was followed by a thought-provoking presentation on ‘Information Security Management – When the Going Gets Tough,’ by Kamran Ahsan, Head of Information Security, Injazat Data Systems, the U.A.E. Bashar Bashaireh, Regional Director, the Middle East, Fortinet, gave a presentation ‘How to Make your Security Aware in a BYOD World’. Thameem Rizvon, IT Director, Kamal Osman Jamjoom Group LLC (KOJ) presented, ‘Learn from your Peers: Security Implementation in a Retail Environment’. The session on Secure the Cloud,’ by Joe So, VP Business Sales, Huawei;was followed by a panel discussion on ‘Security Convergence and its Impact on Business.’

Speaking on the occasion, Kamran Ahsan stated, “Information security is increasingly emerging as a critical concern in today’s modern business environment. This trend is very much evident in the Middle East, where enterprises have experienced information-related threats such as infiltration, data leakage, and cyber warfare among others. Injazat Data Systems will highlight how enterprises can proactively address these challenges and mitigate risks associated with business assets and services of enterprises. Moreover, with the best minds in enterprise security attending this Event, we expect to have an in-depth discussion of new trends and developments in information security in the Middle East.”

Sharing his views on the Summit, Bashar Bashaireh said, “Information Technology has become central in driving the business processes of enterprises. However, as trends such as mobility, cloud computing, and BYOD are fast gaining momentum in the U.A.E., helping drive business profit and innovation; they are also bringing forth new challenges to IT security. Organisations in the U.A.E. should act now to regain control of their IT infrastructure by strongly securing their network and applying granular control over users, devices, and applications. The Summit organised by Frost & Sullivan is a great platform for us to share with end customers our insights on the new approach aimed towards IT security.”

Talking about Securing the Cloud, Dong Wu, Vice President, Huawei Enterprise Middle East said, “As organisations roll out cloud-based models into their business infrastructure, the issue of security becomes an ever increasing concern.  The Middle East Enterprise Security Summit is a way for Huawei and other industry leaders to come together and discuss how businesses can be better secured and protected from the fast-evolving cyber threats that exist today. At the summit, we look forward to sharing our insights on how organisations can improve their planning processes before making their move into the cloud.”

The Summit was supported by Injazat as Platinum Partner, while Fortinet and Huawei were the Event’s Silver Partners. Telecom Review, Teknotel and Connect-World Magazine supported the Summit as Media Partners; with Tech Channel MEA as the Online Partner for the event.

If you are interested to know more about insights shared at the Middle East Enterprise Security Summit 2012 then send an e-mail to Tanu Chopra/Deepshri Iyer, Corporate Communications, at tanu.chopra@frost.com/deepshrii@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, and country.

For more information on the Summit, please visit: http://www.frost.com/EnterpriseSecurityMiddleEast

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including research, analysis, strategy, vision, innovation, and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360-degree research, comprehensive industry coverage, career best practices, as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector, and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics, and emerging economies?

Mobile application management [Wikipedia article, started on Oct 17, 2011]

Mobile Application Management (MAM) describes software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings on both company-provided and “bring your own” smartphones and tablet computers.

Mobile application management differs from Mobile device management (MDM) in the degree of control that it has over the managed device. As the names suggest; MAM focuses on application management, but stop short of managing the entire device. MDM solutions manage the down to device firmware and configuration settings and can include management of all applications and application data.[1]


Enterprise mobile application management has been driven by the widespread adoption and use of mobile devices in business settings. In 2010 IDC reported that smartphone use in the workplace will double between 2009 and 2014.[2]

The BYOD (“Bring Your Own Device”) phenomenon is a factor behind mobile application management, with personal PC, smartphone and tablet use in business settings (vs. business-owned devices) rising from 31 percent in 2010 to 41 percent in 2011.[3] When an employee brings a personal device into an enterprise setting, mobile application management enables the corporate IT staff to download required applications, control access to business data, and remove locally cached business data from the device if it is lost, or when its owner no longer works with the company.[4]

Use of mobile devices in the workplace is also being driven from above. According to Forrester Research, businesses now see mobile as an opportunity to drive innovation across a wide range of business processes.[5] Forrester issued a forecast in August 2011 predicting that the “mobile management services market” would reach $6.6 billion by 2015 – a 69 percent increase over a previous forecast issued six months earlier.[5]

Citing the plethora of mobile devices in the enterprise – and a growing demand for mobile apps from employees, line-of-business decision-makers, and customers – the report states that organizations are broadening their “mobility strategy” beyond mobile device management to “managing a growing number of mobile applications.”[5]

MAM system features

An end-to-end MAM solution provides the ability to: control the provisioning, updating and removal of mobile applications via an enterprise app store, monitor application performance and usage, and remotely wipe data from managed applications. Core features of mobile application management systems include:

  • App delivery (Enterprise App Store)
  • App updating
  • App performance monitoring
  • User authentication
  • Crash log reporting
  • User & group access control
  • App Version management
  • App configuration management
  • Push services
  • Reporting and tracking
  • Usage analytics
  • Event management

The Middle East angle #1:
Mitigating the Risks of BYOD with MAM [ITP.net, Nov 14, 2012]

Organizations need to decide how to manage BYOD, says Johnny Karam, Regional Director, Middle East and French Speaking Africa, Symantec

According to a recent Symantec survey, 59% of enterprises are making line-of-business applications accessible from mobile devices in an effort to increase efficiency, increase workplace effectiveness and reduce time required to accomplish tasks.

The average annual cost of mobile incidents for enterprises, including data loss, damage to the brand, productivity loss, and loss of customer trust was $429,000 for enterprise. The average annual cost of mobile incidents for small businesses was $126,000.

According to Symantec’s State of Mobility Survey, 67% of companies are concerned with malware attacks spreading from mobile devices to internal networks. In addition, Symantec’s latest Internet Security Threat Report highlighted that mobile vulnerabilities increased by 93% in 2011.

To manage or not to manage:

The first question every business must ask around BYOD is: How much management of user-owned devices connecting to corporate resources does the company want? This is critical because the degree to which an enterprise is involved in managing various aspects of user-owned mobile devices has consequences. For example, a key anticipated benefit of implementing BYOD means often no longer having to fully manage employees’ mobile devices. In return, support costs are hopefully reduced.

However, fully managing user-owned devices often results in intruding on the personal information and activity of those devices. This might include enforcing device-level authentication and encryption policies and complete device remote locking or wiping, including users’ personal content.

Delivering corporate [apps and] resources

Securing corporate [apps and] resources once they are delivered

The Middle East angle #2:
BYOD is not a new problem
[Gitex Review 2012 published on ITP.net, Nov 18, 2012]

Cloud and big data were the big talking points during GITEX Technology Week 2012. Leading UAE and global companies discuss those trends.

Florian Malecki, head of product marketing at Dell SonicWALL, says that enterprises need to be prepared to allow employees to use their toys.

Ilike to be a bit controversial over the growing BYOD trend. If you listen to the analysts; IDC, Gartner, Forrester; they are all predicting that the number of smartphones being sold by 2014-2015 will outgrow the number of laptops being sold.

We all say that the employees want to use their own device, but if you look at what they want to use, it is either a tablet or a smartphone, so companies and IT managers have to accommodate all users needs.

We did a survey and we looked at what devices our customers are supporting or are open to support, and there is no clear winner. If you look at it from a device point of view, there are people who want to use tablets (about 60%), people who want to use smartphones and people who want to use laptops.

How to start
A good way to start BYOD and try to minimise risks is by using an SSL VPN gateway. The beauty of an SSL VPN gateway is that you are able to identify the user and the user profile as well as identifying the device and setting up a profile for the device. You could have a profile that is a managed device or a personal device, but registered within the corporate ID system. Any organisation whether an SMB or enterprise, if they don’t really know where to start the BYOD journey, if they start looking at implementing an SSL VPN solution like the Dell SonicWALL solution then they probably meet 90% of employees requirements when it comes to BYOD.

How to control BYOD
The threat of personal devices on a corporate network is a big problem, according to Darren Gross, EMEA senior sales director, Centrify, and companies must be able to control information on those devices.

Security compliance experts Centrify have released mobile device management software, which integrates one single identity for each individual employee within an organisation, so wherever they go the company can control where they are going and what they are doing, through policies and security settings.

“There is a lot of competition in that space, but we are quite unique because we come from an angle of joining the system to Active Directory, so if I leave my iPad on the train, help desk can go and remotely wipe that device so there is no threat to the enterprise,” says Darren Gross, EMEA senior sales director, Centrify.

Enterprises also need to look at mobile device configuration to prevent viruses from accessing the corporate network.

… <LONG>

People that use mobile devices tend to have no passcodes on them. Centrify is able to enforce passwords and encryption on a personal device accessing the corporate network.

The company is also developing authentication for off premis cloud software and service type applications so for example SalesForce and WebEx.

“Users will be able to sign on with one identity within Active Directory so you control what a user is doing and see where they are going, there is full accountability to what individuals are doing within the organisations,” said Gross.

Disaster recovery in the region
Yasser Zeineldin, CEO, eHosting DataFort, says the company is offering regional enterprises the opportunity to develop DR sites.

We offer clients both in UAE and the Middle East region the ability to have a hot disaster recovery site where data is replicated between their production system and the disaster recovery system that is hosted with us. This means that in real time if there is a failure in the primary system they can switch over to the secondary system.


Mobile enterprise computing platform

Hal’s (Im)Perfect Vision on a possible (and much needed) further direction by Microsoft :
There is no ARM in Windows RT [Jan 2, 2013]

Windows RT is the name of Microsoft’s version of Windows 8 for ARM processors, right?  It’s aimed primarily at Consumers, right?  It’s role in business is primarily in the BYOD realm, right?  That’s so 2012!  Let’s talk about strategy and where I think Microsoft will go with Windows and particularly Windows RT.  And how their strategy may become more obvious in 2013.

The name Windows RT wasn’t chosen to convey a message about Windows moving to ARM processors.  Nor was it chosen to convey that it was a Tablet OS.  The name appears to have been chosen primarily for one reason, it is an operating system devoted to running Windows RunTime apps.  It splits the mainstream Windows product into two families.  Windows for running Win32 “desktop” and Windows RunTime applications and Windows RT that drops the legacy Win32 application support.  Windows RT is Microsoft’s go forward client operating system, while Windows is the operating system Microsoft will need to keep selling and enhancing for a transition that will last a decade or more, but it will eventually be considered a legacy.

I know I just sent a lot of people’s blood pressure through the roof because today they either (a) dislike Metro/Modern/whatever-you-call-it ,Windows RunTime, or the Start Screen and/or (b) the new environment isn’t really suitable for their usage scenario.  But keep in mind I’m talking about where things are going over several releases of the re-imagined Windows.  There will be many refinements, improvements, and changes before Windows RT replaces Windows as Microsoft’s primary client operating system offering.

The desktop lives forever, right?  Well, on Windows yes but not on Windows RT.  Today Windows RT only needs the desktop for two reasons.  First, many traditional utilities from the File Explorer to much of system management are only available as desktop apps.  Second, Microsoft Office is only available as desktop apps.  But in each release going forward this will become less true.  A Metro File Explorer will become standard.  More and more system management will move to the new model.  And eventually Microsoft will remove the desktop from Windows RT.  Then it will be able to remove many pieces of legacy (including Win32), making Windows RT smaller, faster, and more secure (via smaller attack surface) than it’s Windows sibling.

Microsoft started the ball rolling with Windows RT on ARM because that was the most practical thing to do.  With ARM unable to run existing x86 apps Microsoft had to decide if it would evangelize conversions of existing applications to ARM or put the energy into getting developers to write new Metro/Modern apps.  And without a library of Modern apps it was unlikely that any of the x86-oriented OEMs would create an x86 Windows RT system.   No rational amount of pricing difference on Microsoft’s part would encourage a OEM to use an operating system with no applications when they could just as simply use one with a huge, if aging, library.  ARM thus became the obvious place to introduce Windows RT.

As the library of applications in the Windows Store grows it becomes more and more likely that Microsoft will introduce Windows RT for x86 systems.  Will that happen in 2013?  By the end of 2013 the Windows Store will likely have in excess of 150,000 Apps.  Perhaps in excess of 200,000.  Assuming that the quality is there (meaning they are the apps people want and are equal to their iPad and Android equivalents) the market for systems with no need to run legacy desktop apps will have grown dramatically.  Microsoft, many of its OEMs, and Intel (of course) will want the option of using Clover Trail (and its follow-ons) in those systems.  So it is quite possible that Microsoft makes Windows RT available for Clover Trail-based systems in 2013, and it seems a certainty for 2014.

As a side note this is something that Paul Thurrott will probably not be happy about.  Paul has called on Microsoft to use Clover Trail in its next generation of the Surface so that it would have the full Windows experience.  But I expect that if Microsoft did use Clover Trail in a Surface (as opposed to Surface Pro) replacement that system would still run Windows RT.  Sorry Paul :-)

If Windows RT for x86 is speculative in 2013 here is something I think is a surer bet.  Windows RT will expand into a family that mirrors the editions of Windows.  I expect that in 2013 we will see a Windows RT Enterprise (and perhaps Pro as well) edition.  Why?  Well the current edition of Windows RT is missing some key functionality that would accelerate its adoption within Enterprises.  And I’m not even talking about UI or Windows RunTime changes that would increase the application space it was applicable to.  I’m talking purely about lower level operating system features.

Being able to participate in a domain is part of Microsoft’s secret sauce for enterprises, and today Windows RT can’t do that.  A Windows RT Enterprise edition would bring the ability to join a domain, use DirectAccess, use BitLocker, fully participate in Microsoft’s management capabilities, etc.  Whereas the solutions introduced in 2012 are acceptable for BYOD situations and some limited application scenarios, an Enterprise edition would allow Windows RT systems to participate as full members of the enterprise computing environment.

Windows RT Enterprise will not allow side-loading of desktop applications, but it may allow side-loading of limited types of system software.  As great as DirectAccess is (and given my involvement in it I’m biased, but then I also lived with it as my “VPN” for a year so know how fantastic the user experience is) most enterprises use Cisco VPNs.  And while Windows RT is certainly adequately protected with Windows Defender, IE SmartScreen, etc. most enterprises will want at least the management capabilities of enterprise-oriented security products and probably the ability to use their corporate standard (i.e., Symantec, McAfee, etc.) products and infrastructure.  Unless Microsoft addresses these adoption of Windows RT will be much slower than desired.

And what about requirements for access to desktop applications on Windows RT systems?  Many, perhaps most, enterprises are fine with using VDI to allow users of these systems to access desktop applications.  Some are downright enthusiastic.  But many do not want that access occurring off their corporate network.  Hence the need for the ability to join a domain, and use DirectAccess or VPNs when users need remote access.  You then run VDI over the corporate network.

Now we get to another wildcard in all of this, Office.  Today’s situation with Office being a desktop Win32 application on Windows RT, and only being available in the Home and Student edition, represents a major drag on Microsoft’s ability to move Windows RT forward.  Microsoft needs to either allow upgrade of the edition of Office on Windows RT to an Enterprise edition (including, for example, making Outlook available) or to move Office fully to Metro/Modern (likely in multiple editions).  They may do both given the time it could take to create a true Office RT.

An Office RT would benefit the entire Windows RT  and Windows 8 market and is the logical direction for Office to go.  But I find it hard to believe they can get to full equivalence with the Win32 Office apps in a year, let alone in a traditional longer release cycle.  We’ll see some, perhaps substantial, movement in this direction in 2013 but I don’t know how far Microsoft will get.  In the mean time they may find it prudent to release Office 2013 Enterprise (standalone and/or as based part of Office 365) for Windows RT systems.  However this rolls out, Microsoft will substantially improve the Office for Windows RT situation in 2013.

Finally, let me reinforce a point I’ve blogged about before.  Microsoft is moving to annual (or more frequent) updates as a (at least unofficial) corporate standard for release cycles.  There may be exceptions from time to time, but I’d expect pretty much every actively developed product to have annual releases.  That means faster evolution in smaller chunks is the norm.  You don’t like how the Start Screen works today?  By the end of the year there will no doubt be improvements that address major complaints.  Windows RunTime missing an API that keeps you from creating a Metro/Modern version of your App?  You might have it later this year.  Can’t stand that the Share contract doesn’t work with Outlook?  Again, a solution may appear faster than Microsoft customers have ever imagined possible.

2012 was an exciting year for Microsoft and its customers.  2013 may be even more exciting, and delightful.

But there are new contenders for the enterprise IT space not based on any earlier paradigms, neither on the enterprise desktop and notebook (like Microsoft’s Professional and especially Enterprise editions of Windows) evolved from the PC platform, nor on the web browser based enterprise thin client (from the Java-like Apex code programmable Force.com PaaS platform usable along with standard HTML, JavaScript and CSS in the browser, to a wide range of JavaScript frameworks of a kind of “enterprise quality” which include even versions for mobile browsers) evolved from the web platform.

A typical new contender, differing from both of the two earlier platforms in that by its very nature of cloud based file sharing can best exploit the power of new mobile computing devices, is the Box (service) [Wikipedia article, started on Nov 15, 2006]

Box (formerly Box.net) is an online file sharing and Cloud content management service for enterprise companies. … A mobile version of the service is available for Android, BlackBerry, iPhone, iPad, WebOS, andWindows Phone devices.[4]


The core of the service is based around sharing, collaborating, and working with files that are uploaded to Box. Box offers 3 account types: Enterprise, Business and Personal.[12] Depending on the type of account, Box has a number of features such as unlimited storage, custom branding, administrative controls and 3rd party integrations with applications like Google apps, Gmail, NetSuite and Salesforce. The service also has a variety of social features such as discussions, groups and an update feed.


Box is a file sharing network, which saves and stores the information uploaded by the customer to their web site. They have the full legal right to demographic information about their customers, sales, and traffic to their partners and advertisers. Even though this company does not have the right to give, sell, rent, share or trade any personal information uploaded to their web site by their customers unless consent is given by the user of an account, a third party may be able to view some information. For which some terms and policies have been set forth, to protect the web site as well as the customers alike to establish a full functioning informative and well organized sharing network.[22]

With the users consent, and if they are to choose they can share their private details with other customers such as:[22]

To see your name, Email address, Photo, Profile information

Chosen files to share –where comments can be made, and others can contact the user by email. People you invite as editors can also edit your shared files, upload documents and photos to your shared files, share those documents outside of Box, and give other users rights to view your shared files.[22]

On the website its platform services for Enterprise IT are described in the following framework:

Consolidate File Services: Consolidate All Your Content Services on Box

Box – the single, secure solution for content access, sharing and collaboration – lets you replace a myriad of file transfer systems and unsecured, consumer-focused tools like YouSendIt and Dropbox. Bottom line: You reduce content silos, lower costs and give users the simplicity and functionality they want with the security IT requires. Learn more

  • Replace NFS, FTP, MFT and consumer file-sharing and sync tools
  • Streamline system administration and reporting
  • Reduce IT resource requirements while effortlessly meeting increasing storage needs

Enterprise Mobility: Support Mobile Content Management

Box works with any mobile device, giving remote workers access to critical content they need to succeed. Simultaneously, Box features a comprehensive and sophisticated security suite – and its seamless integration with third-party mobile device management tools like Good Technology and MobileIron provide an additional layer of data protection.Learn More

  • Users get anywhere, anytime access to critical content; and that content is synced across all their devices
  • IT enjoys remote device management coupled with auto logout and locking while sanctioning the use of specific mobile devices and apps
  • IT also gains a new level of content visibility, with insight into how content is managed and accessed in the organisation – and beyond

Cloud Content Management: Discover Content Management in the Cloud

As a Web-based service, Box is up and running in minutes and deployed in days. There’s no hardware to maintain or software to update and it complements existing content management platforms.
Learn more

  • Start working in the cloud immediately: no on-premise installation, provisioning, maintenance or DMZ setup
  • Enable employees to access and share enterprise content quickly and securely, both internally and with external partners and vendors
  • Significantly lower hardware and storage costs

Security and Architecture: Ensure Your Corporate Information is Secure

It’s true: Box is a leader in content management security and makes ongoing investments in the safety of our data centres and corporate operations. Box has been issued an SSAE 16 Type II report, and our solution also features Safe Harbor certification and provides easy-to-use configuration tools, so you can tailor Box to meet your security requirements. Learn More

  • Global permission controls and detailed audit trails
  • Full data encryption plus data centre backups and redundancy
  • Guaranteed 99.9% uptime

The Box Platform: Extend Box With Our Platform and Integrations

Box is more than just a Web application; our comprehensive yet flexible platform lets you easily integrate, extend and customise your cloud deployment. Connect Box to the leading SaaS applications you already use, integrate it into your IT infrastructure or build apps designed to do whatever your business needs. Learn more

  • Easily connect to other business applications like Salesforce, NetSuite and Google Apps
  • Extend Box to meet additional needs with our 120+ Box Apps including eFax, DocuSign, FedEx and mobile Box Apps like Quickoffice
  • Create custom mobile, Web and desktop applications powered by Box

Professional Services: Deploy Easily With Professional Services

Our Customer Success team offers a comprehensive range of professional and client support services, from end-user training to systems integration and performance tuning. Learn more

  • Content migration services transfer your existing data to Box quickly and securely
  • Custom implementation road maps streamline deployment across the enterprise
  • A dedicated Customer Success representative gives you the responsive, personalised support you deserve

The current state was described in Box Platform: Announcing v2 API in GA and Year in Review [on box blog by Chris Yeh, VP of Platform, Dec 14, 2012]

2012 has been an amazing ride for the Box platform, and I’m excited to announce that we’re ending the year on a high note with the general availability of the Box v2 API. First released back in April in beta, we’ve made tremendous strides to bring our partners, developers and customers a simple, elegant and intuitive API that will power the next generation of business collaboration.

Our v2 API represents a major step forward for Box. It is RESTful, implements the OAuth2 spec to standardize user authentication, has much improved error handling and it is well documented. Our Platform Manager Peter Rexer has a deep dive into all the details of the v2 API here. We’re also introducing Box developer accounts, which offer developers access to all of Box’s enterprise features through both the Box web app and the API. In celebration of our new API, we’re offering 25GB of Box free for any developer account created before January 18, 2013.

API Momentum in 2012

Our new API is being launched at a time of tremendous platform growth for Box. In 2012, every API metric that we tracked grew significantly. Here’s just a sample of some of the massive traction we’re seeing with the Box API:

  • 129%: growth in third party developers using Box
  • 140%: growth in number of third party API calls per month
  • 133%: growth in apps in the Box Apps Marketplace
  • 200%: growth in number of weekly users of third party apps on Box

Of course, we wouldn’t have seen such strong platform growth and API engagement without the efforts and work driven by the amazing Box platform team and our ecosystem of third party developers. We built industry-first products including Box OneCloud and Box Embed, travelled the world meeting amazing companies along the way and got together as a community to hack some pretty cool projects. Here’s a brief look back at an amazing 2012.

Box OneCloud

In April, we introduced Box OneCloud for iOS, the first mobile cloud for the enterprise. OneCloud helps you discover useful productivity apps that are deeply integrated with Box for productivity on common business tasks like document editing, PDF annotation, e-signature, etc. We launched on iOS with 50 apps and shortly thereafter brought this to Android. By year’s end we’ll have nearly 300 OneCloud app integration partners across both iOS and Android. 40% of all Box’s Fortune 500 customers are using Box OneCloud.

Box Platform on the Road – New York & London

In New York this spring, we announced our v2 API in beta, 100 new OneCloud apps and partnerships with General Assembly and TechStars. We welcomed over 650 attendees to Skylight West to hear from Box CEO Aaron Levie, Take Two Interactive CEO Strauss Zelnick and former Editor-in-Chief of Wired Chris Anderson. Later, everyone danced to cool tunes spun by Elijah Wood. Our friends in New York include the Bizodo team, which makes a great form-filling app that puts content into Box. We also hung out with the Handshake team, which created a rich order-taking app useful in many business and retail settings. When the Handshake logo appeared on our OneCloud billboard on the 101, they tweeted that it was the startup equivalent of your voice dropping. One of the most interesting things about New York is the concentration of enterprise-focused startups. For example, we’re really pleased to support Jonathan Lehr’s NY Enterprise Technology Meetup and Nick Gavronsky’s New York City Startup Weekend, which just occurred last weekend.

In late August, we parachuted into the middle of Carnival week in London to talk to analysts, press, London-based startups and supporting government organizations. We hosted a developer meet-up at Shoreditch House and were awestruck by the energy in London, particularly in Tech City. We spent time in Google’s shared space in London, where we first met Ben Wirtz, CEO of Unifyo, which brings together multiple sources of customer data to provide enterprises with a singular view of customers. We wandered down to Chelsea to meet Will Lovelace, CEO of Datownia, a company that allows the easy translation of Excel spreadsheets into APIs for external consumption. And we visited the lofty digs of the Chelsea Apps Factory, a super high quality app consultancy and production company.

It’s great to meet with so many wonderful people and even better when you can get together and build some really cool things.

Box Hack Event

Full disclosure, our first public hack event at Box HQ was not intended to be thematically linked to astronauts shooting each other, but that’s another story. At this event, called “Redefine Work,” 150 hackers stayed overnight creating more than 40 contest entries. Participating technology partners included TokBox, Firebase, Mashery, Twilio, Parse, Iron.io and SendGrid. Our winning hack, called OMGHelp, is an application that improves the technical support experience by allowing a customer to use a smartphone camera to show a technical support person what they’re doing. If you’re interested, here is a really nice recap of our event that was created by Mashery’s Neil Mansilla on Storify.

We closed out our active year in October with…

BoxWorks Dev Day

At BoxWorks, we announced a brand new technology that lets you quickly and easily extend the full Box experience anywhere you work. We call it Box Embed, our robust HTML5 framework for adding Box directly into the user interfaces of other applications. We launched with ten partners, including NetSuite, Jive, Conur, Oracle and others and we plan to continue adding to that number. Box Embed is particularly exciting to us because it’s one of the easiest ways for our partners to help make the content you have stored on Box accessible from anywhere.

We also ran an un-conference-like Developer Day where hundreds of developers joined us to hear about the latest web development technologies and learn about enterprise development. We ran a well-attended startup camp with Boxers from various departments (design, sales, marketing in addition to developer evangelists) providing consulting. And we concluded with one of my favorite reporters/writers, Drew Olanoff of TechCrunch, interviewing one of my favorite “startup” CEOs, Jeff Lawson of Twilio, about the ways that developers should think about using APIs in their apps.

We were fortunate to have many of our platform partners join us at BoxWorks this year. Jesse Miller and the attachments.meteam met with Box customers on the main show floor. David Klein and the SlideShark team presented in one of our sessions, as did Milind Gadekar from CloudOn.

As you can see, we’ve had an amazing year. Thanks to all of our platform partners, big and small, for working with us. We look forward to reaching the next level in the new year.

2013: Looking Forward

As 2013 approaches, we’re working on making it even easier for developers to work with Box by focusing on our SDKs and other developer tools. We’re also excited to be building new platform products. On one front, we’re working on new developer-focused metadata tools. On another, we’re looking at allowing developers to hook into workflow products that will allow content to move through Box in various business flows.

We’re sure that it will be a fun ride. Happy holidays to all and we’ll look forward to working with you in 2013!

Regarding the most demanding enterprise customers of Box.com here are few excepts from Why Box.com is king of enterprise cloud storage [CNET, May 15, 2012]

It may be known to some as the Dropbox-for-the-enterprise, but Box.com could be forgiven for insisting on its own identity.

With more than 120,000 customers, including 82 percent of the Fortune 500, the company has made a name for itself as one of the leaders in the enterprise cloud storage and data management space. And though Box.com has Microsoft, and more recently, Google breathing down its neck, CEO Aaron Levie doesn’t appear the least bit nervous.

That may be because the company has spent seven years building its business and solidifying a technology platform that gets more sophisticated — and cost-effective — every day. And as it has evolved into occupying a sizable Silicon Valley building, and employing more than 400 people, Box is now setting its sights on new businesses, including providing customers with the infrastructure on which to build cloud-based applications.

Last week, the 27-year-old Levie sat down with CNET in a conference room at Box.com headquarters for an interview about the state of his company, the competitive landscape in the cloud storage and service space, and even the value of wearing a hoodie in a meeting with potential investors.

How do you pitch Box.com to customers?
Levie: So many different kinds of businesses out there are all going through the exact same challenge and transition. It’s almost counterintuitive how predictable everybody’s situation is. Because whether you’re in construction or finance or real estate or consumer or media tech, every CIO we talk with, and these are companies that are 5,000, or 10,000, or 50,000 employees, they’re going through the same kind of transition and they’re at the same junctures as organizations, where they have decades of legacy technologies that they’re still managing. And it’s, How am I going to build an IT and technology strategy for the next five to ten years. And often, if you look at how vast the change has been in the landscape, the technology strategy they’re going to end up with is very different than the one they just came from.

So what is Box.com?
Levie: The vision of Box is to make it easy for customers to share, manage, and access information from anywhere. That means we need lots of different kinds of technologies to make that happen, including technology that will sit on your iPhone, your Mac, your Android device or your Blackberry. And we just announced something with Nokia with their Windows Phones and tablets. We’re a 100 percent enterprise-focused company, and all the technology we’re building goes towards asking how do we make it easier or more scalable, or simpler, and just a better way for businesses to share and manage and access this data.

Any regrets on being 100 percent enterprise?
Levie: God, no. Our thesis is basically that if you look at the cost of storage, it goes down roughly about 50 percent every 18 to 24 months. So our hard costs are about a tenth of what they were when we started the company seven years ago. And you can predict that in the next five to ten years, we’ll have another 10x improvement in storage density and performance. Eventually you’ll get to a point where storage is infinite and free, because companies like Google, and Microsoft, and Apple can essentially subsidize the cost of storage for their consumers because it’s so cheap and the value of keeping people locked into their system is so great for them. But in the enterprise, storage is critically important, so we had to give people lots of space, but what you pay for is the security, the platform value, the collaboration, and the integration into your enterprise, and this is where we can build differentiated technology instead of just being measured on how much storage we give you and at what price.

Who poses the biggest threat to your business?
Levie: I would say Microsoft knows the most about the enterprise of any of these players. Google has a phenomenal brand, but it’s getting to be a broader brand, because it’s everything from your wallet to your car to your TV to your phone. The other thing that gets lost in the entire conversation because Google and Microsoft and Apple are so aggressive about this space, is the big transition companies are going to do from Oracle, IBM, EMC, and a lot of these traditional enterprise infrastructure players. Because as these dollars, and as your computing goes to the cloud, it moves away from implementing on-premise systems. It’s not going to be that Dropbox or Apple or Google loses. It’s going to be a lot of the legacy systems that we were spending lots of money on. As the $290 billion enterprise software market moves to the cloud, an entire new landscape of players and vendors are going to be the beneficiaries of that, unless these legacy vendors really get their act together.


IGZO is coming as the ultimate future technology for LCDs

IGZO at CES 2013 [sharpelectronicsusa YouTube channel, Jan 10, 2013]

Írja be ide a videó képfeliratát.

IGZO [sharpelectronicsusa YouTube channel, Jan 3, 2013]

Írja be ide a videó képfeliratát.

To summarize IGZO is the latest LCD technology advancement vs. Hydis: its FFS succeeding IPS [core information page on this same ‘Experiencing the cloud’ site, May 11 – Oct 12, 2012] or the earlier AH-IPS technology from LG Display and True HD IPS of LG Mobile LTE superphones: Nitro HD (AT&T) and Spectrum (Verizon) [‘Experiencing the cloud’, Jan 19, 2012], or the even more earlier Plane to Line Switching (PLS) screen technology (Samsung) [‘Experiencing the cloud’, Oct 2, 2011] which is essentially the same as the well established IPS [Wikipedia] technology.

More information on Sharp: IGZO is coming [core information page on this same ‘Experiencing the cloud’ site, Jan 20, 2013]

Qualcomm moving ahead of Allwinner et al. in CPU and GPU while trying to catch up with Allwinner in Ultra HD

[Updated June 20, 2013] According to Qualcomm Expands Qualcomm Snapdragon 200 Processor Tier [press release, June 20, 2013] the entry-level S200 with quad-core Cortex-A5 @1.4GHz and Adreno 203 GPU manufacture on a 45nm proces will be expanded late 2013 (together with Qualcomm Reference Design (QRD) versions) Cortex-A7 @1.2GHz and Adreno 305 based SoCs: the MSM8x10 (8210, 8610) dual-core and MSM8x12 (8212, 8612) quad-core versions. They will feature key modem technologies that are important in China and emerging regions, including support for HSPA+ (up to 21Mbps) and TD-SCDMA. The processors will have support for dual cameras, with an 8 Megapixel rear-facing camera and up to a 5 Megapixel front-facing one, as well as feature a single platform for all SIM variants, including Dual SIM, Dual Standby, and Dual SIM, Dual Active, and Tri SIM Tri Standby.

The latest additions to the Snapdragon 200 class also feature: integrated industry-leading IZat Location functionality and support of Qualcomm Quick Charge 1.0; support for the latest Android, Windows Phone and Firefox operating systems; RxD support; and a single, multimode modem enabling faster data rates, fewer dropped calls, and better connections.

[Updated Feb 27, 2013] The ”Allwinner phenomenon” coming from nowhere in 2012 is threatening all established players in the SoC industry, even the industry’s undisputed leader Qualcomm. This was the reason why Qualcomm was forced to strengthen its Cortex based S4 Play class ahead of time already twice in the recent months, and came the time to announce its next-gen Krait microarchitectures with significantly enhanced GPU and video processing unit capabilities.

In fact it was necessary to introduce two microarchitecture steps at once: Krait 300 and Krait 400. Even the SoC classification was further changed with the corresponding S600 (for mid-high tier smartphones and tablets) and S800 (for premium smartphones, Smart TVs, digital media adapters and tablets) “processor brand tiers” while the company was yet unable to decide how the existing S4 Play, S4 Plus and S4 Pro classes, introduced just in August 2011, should be transformed into the new S200 (for entry level smartphones) and S400 (for high volume smartphones and tablets) “processor brand tiers” in order to remain competitive. While Qualcomm will undoubtebly be able to defend its SoC leadership position with the announcements already made there will be even bigger trouble for the already ailing giant with Intel’s biggest flop: at least 3-month delay in delivering the power management solution for its first tablet SoC [this same ‘Experiencing the Cloud’ blog, Dec 20, 2012].

Update: Qualcomm Snapdragon 200, 400, 600 and 800 at Mobile World Congress 2013 [Charbax YouTube channel, Feb 27, 2013]

Update: Qualcomm Reveals the Snapdragon™ 400 and 200 Processors [OnQ Blog by Qualcomm, Feb 20, 2013] the essence of which I will include into the updated table below in order to make it easy to compare with everything introduced earlier by Qualcomm in the new “Krait era” of Snapdragon SoCs:image

Update: LG Optimus G Pro, 5.5″ 1080p IPS display, 1.7Ghz Qualcomm S600
[Charbax YouTube channel, Feb 26, 2013] a full HD (1080p) LTE device said to be “available in Q1 in globally selected markets” [4:11-4:18]

HTC One announced with UltraPixel camera, 4.7-inch 1080p display and Qualcomm Snapdragon 600 processor Byhttp://www.bgr.in The HTC One is finally official. Yes, all the leaks of the past few weeks were true and we are indeed looking at HTC’s first smartphone with an “ultrapixel” camera. It looks every bit like the leaked render and we are indeed talking about a 4.7-inch full HD 1080p display with a pixel density of 468PPI in a unibody machine chiselled chassis.

More information: OPTIMUS G PRO, LG’S FIRST FULL HD SMARTPHONE, LAUNCHES THIS WEEK IN KOREA [LG Electronics press release Feb 18, 2013]

Update: HTC One announced with UltraPixel camera, 4.7-inch display and Qualcomm Snapdragon 600 processor [BGRIndia YouTube channel, Feb20, 2013] to be available in March worldwide

HTC One announced with UltraPixel camera, 4.7-inch 1080p display and Qualcomm Snapdragon 600 processor Byhttp://www.bgr.in The HTC One is finally official. Yes, all the leaks of the past few weeks were true and we are indeed looking at HTC’s first smartphone with an “ultrapixel” camera. It looks every bit like the leaked render and we are indeed talking about a 4.7-inch full HD 1080p display with a pixel density of 468PPI in a unibody machine chiselled chassis.

More information: Ubuntu and HTC in lockstep [‘Experiencing the Cloud’ blog, Feb 19, 2013]

Update: Snapdragon 400 as now defined by Qualcomm (see MSM 8230 under the S400 in the above table) came first to the market with the Huawei Ascend W1 introduced at CES 2013. See Huawei Device – The Stage is Yours with the Ascend W1 [HuaweiDeviceCo YouTube channel, Jan 8, 2013]

This device is also The first Windows Phone 4Afrika from Huawei for $150 = Huawei Ascend W1 for $240 (in China) and more elsewhere [Feb 5, 2013], and as such it is part of the Microsoft’s 4Afrika Initiative [Videos4Afrika YouTube channel, Feb 5, 2013]

Watch from [0:54] to [1:10] part of the video for Huawei 4Afrika device with MSM 8230 Snapdragon 400 inside. This is showing quite well that for this 3-year initiative by Microsoft this Snapdragon 400 SoC will satisfy the entry-level requirements too, and not only in the smartphone space but in the tablet space as well.

Update: The All-New Snapdragon 800 Series [QUALCOMMVlog YouTube channel, Jan 24, 2013] for which devices were said to be available in the middle of 2013

Snapdragon 800 processors bring the power of 4G LTE advanced, delivering download speeds up to 150 mbps. Now you can stream movies, surf the web, and do so much more, better and faster. The new Snapdragon 800 delivers incredible detail and graphics with its quad core CPU and Adreno 330 graphics processing unit. Add to that UltraHD or 4K with 7.1 surround sound for capturing, viewing or watching video and movies at the highest quality possible.

End of updates

Here is the January 2013 SoC lineup for Qualcomm as per the new announcements at CES 2013:

Compiled from previous and current (see below) Snapdragon announcements from Qualcomm. The previous announcements were described in the following posts on this blog:
Qualcomm quad-core Cortex-A7 SoCs with Adreno 305 and 1080p coming for the high-volume global market and China [Dec 9, 2012]
Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012 [Sept 30 – Dec 7, 2012]
Next-gen Snapdragon S4 class SoCs — exploiting TSMC’s 28nm process first — coming in December [Aug 9 – Nov 25, 2011]
Qualcomm Snapdragon SoCs with a new way of easy identification [Aug 4 – Nov 16, 2011]
See also the post which described the availability problem of the company in 2012:
Qualcomm’s critical reliance on supply constrained 28nm foundry capacity [July 27 – Nov 13, 2012]

Paul Jacobs Demos the new 800 Series Snapdragon Processors [QUALCOMMVlog YouTube channel, Jan 9, 2013]

During the Qualcomm CES 2013 Keynote, Qualcomm CEO Paul Jacobs shows off the incredible power of the new 800 Series Snapdragon processors. The new processor renders videos and games in stunning speed. Using the Fortress Fire app, Jacobs showed how the 800 series processor takes it to the next level.

Which you should put into an overall context of new opportunities as it is presented in:
Highlights from the 2013 Qualcomm CES Born Mobile Keynote [QUALCOMMVlog YouTube channel, Jan 10, 2013]

Highlights from Paul Jacobs’ 2013 Qualcomm CES keynote. Featuring appearances from Microsoft CEO Steve Ballmer, director Guillermo del Toro, Sesame Street’s Big Bird, and many more. Visit the Qualcomm CES Facebook tab: http://on.fb.me/ZUsLky For more info visit: http://www.qualcomm.com/CES

New Qualcomm Snapdragon Processor Brand Tiers Announced [OnQ Blog, Jan 7, 2013]

Today Qualcomm Technologies is introducing new names and tiers for the upcoming 2013 line of Snapdragon(TM) processors. You probably became acquainted with the Snapdragon processor through smartphones and tablets, though the new line will expand into other consumer electronics.

The current Snapdragon processors are labeled S1, S2, S3 and S4 to reflect the processor generation.  But as the processor roadmap has expanded to address additional segments of smartphones, tablets, compute devices and consumer electronics, so we are taking this opportunity to introduce a new tiered structure to the Qualcomm Snapdragon processor brand. There will be 4 tiers – Snapdragon 800, 600, 400 and 200 – to make it easy to distinguish the processor segmentation and to communicate the depth of Qualcomm Technologies’ processor portfolio.

Starting in 2013 and moving forward, processors will be categorized in the following tiers:

Snapdragon 800 Processors

Snapdragon 800 Processors are designed to deliver blazing fast apps and web browsing, visually stunning graphics, breakthrough multimedia capabilities, seamless communications virtually anytime, anywhere, and outstanding battery life for premium smartphones, Smart TVs, digital media adapters and tablets.

Snapdragon 600 Processors

Snapdragon 600 Processors are designed to deliver outstanding performance for today’s coolest apps, fast web browsing, seamless connectivity and great battery life for mid-high tier smartphones and tablets.

Snapdragon 400 Processors

Snapdragon 400 Processors are designed to deliver the performance, features, connectivity and battery life that consumers expect in high volume smartphones and tablets.

Snapdragon 200 Processors

Snapdragon 200 Processors are designed to deliver a valued balance of performance, robust connectivity and better battery life for entry level smartphones.

It’s important to state that the Qualcomm Snapdragon processor brand continues to stand for the same thing – mobility without compromise.  Now new tiered brand structure makes it easy for customers and consumers to see that no matter what your style, device preference or budget, there’s a Snapdragon processor for you.  And when a Snapdragon processor is at the heart of your device, you can do more and recharge less.

Click here for a deeper dive into the features and specifications of the new Snapdragon 800 and 600 Series.

Qualcomm Announces Next Generation Snapdragon Premium Mobile Processors [Qualcomm press release, Jan 7, 2013]

New Snapdragon 800 and 600 Processors Represent a Significant Performance Leap For High-End Mobile Computing Devices

LAS VEGAS – January 07, 2013 – Qualcomm Incorporated (NASDAQ: QCOM) today announced that its wholly owned subsidiary, Qualcomm Technologies, Inc., is sampling the first products in its latest generation of processors. With the introduction of its newest Qualcomm Snapdragon 800 and 600 processors, Qualcomm continues to lead the industry by once again raising the bar on performance per watt and delivering unparalleled user experiences.

The new Qualcomm Snapdragon 800 processors target premium mobile and computing devices. They are designed to deliver outstanding overall user experience, expand the possibilities of seamless connected computing and enable brand new mobile experiences while maintaining industry-leading battery performance:

  • The Qualcomm Snapdragon 800 processors will deliver up to 75 percent better performance than the Qualcomm Snapdragon S4 Pro processor and the move to 28nm High Performance for mobile (HPm) technology node ensures exceptionally low power
  • New Krait 400 CPU in quad configuration, with speeds of up to 2.3 GHz per core offers best-in-class performance per watt, so processor performance can hold up to the more demanding processing and communication requirements of premium mobile devices
  • Additionally, asynchronous SMP architecture provides dynamic power sensing and control for peak performance per core, while extending battery life without the use of specialized cores
  • New Adreno 330 GPU delivers more than 2x performance for compute applications over the current Adreno 320 GPU
  • 2x32bit LP-DDR3 at 800MHz with industry-leading memory bandwidth of 12.8GBps
  • New Hexagon DSP V5 delivers floating point support, dynamic multithreading and expanded multimedia instructions for enhanced low power performance
  • New IZat™ location technology combines multiple tracking systems into a single high performance, highly accurate navigation platform for auto and pedestrian applications
  • Seamless communications anytime, anywhere: Qualcomm Snapdragon 800 processors offer fully integrated connectivity and a wide variety of communication options.
  • Third generation 4G LTE modem with data rates up to 150 Mbps (Category 4), fully integrated in the new Qualcomm Snapdragon 800 processors
  • 4G LTE Advanced Carrier Aggregation feature to maximize radio frequency bandwidth
  • World multimode and multi-band support using wafer level package (WTR1605)
  • Integrated newest generation mobile Wi-Fi connectivity, 802.11ac
  • Broad connectivity support with integrated USB 3.0, Bluetooth and FM

INSERT: Director Guillermo del Toro and Paul Jacobs Showcase Ultra HD [QUALCOMMVlog YouTube channel, Jan 10, 2013]

Director Guillermo del Toro visits Paul Jacobs at the Qualcomm 2013 CES keynote to discuss Ultra HD and show the Qualcomm Pacific Rim trailer for his new film, Pacific Rim. Visit the Qualcomm CES Facebook tab: http://on.fb.me/ZUsLky For more info visit: http://www.qualcomm.com/CES

Breakthrough multimedia experiences: The Qualcomm Snapdragon 800 processors also introduce the very latest mobile experiences.

  • Capture, playback and display in UltraHD video (with four times 1080p pixel density)
  • Dual Image Signal Processors (ISP) for Qualcomm Snapdragon Camera with support for computational camera
  • HD multichannel audio with DTS-HD and Dolby Digital Plus for enhanced audio
  • Higher display resolutions (up to 2560×2048) and Miracast 1080p HD support

The Qualcomm Snapdragon 800 processors are currently sampling and expected to be available in commercial devices by mid-year 2013.

The Qualcomm Snapdragon 600 processor targets high-end mobile devices. The Qualcomm Snapdragon 600 processor is designed to deliver great performance, rich graphics and enhanced user experience and will deliver up to 40 percent better performance than the Qualcomm Snapdragon S4 Pro processor at lower power. The new processor offers system-wide architectural improvements, key component upgrades and expanded connectivity options. The Qualcomm Snapdragon 600 processor features a new Krait 300 quad-core CPU with speeds up to 1.9GHz, a new speed enhanced Adreno 320 GPU and support for LPDDR3 memory. The Qualcomm Snapdragon 600 processor is sampling now and is expected to be available in commercial devices by second quarter 2013.

“With the overwhelming success of our previous Qualcomm Snapdragon platforms, our mobile processors have emerged as the platform of choice for high-end mobile devices,” said Steve Mollenkopf, president and chief operating officer of Qualcomm. “With more than 50 design wins already secured with the first products of the Qualcomm Snapdragon 600 and 800 processors, we are advancing our vision and setting the standard for excellence in mobile computing.”

For more information and to see a demonstration of the Qualcomm Snapdragon 800 processors, as well as the newest devices powered by Qualcomm Snapdragon processors, please visit Qualcomm during CES 2013 South Hall 3, Upper Level, Booth #30313), Jan. 8-11 in Las Vegas or visit www.qualcomm.com/snapdragon.

Snapdragon 800 Series and 600 Processors Unveiled [OnQ Blog, Jan 7, 2013]

Earlier today we announced several new Snapdragon processors in our new Snapdragon 800 and 600 processors (you can read more about our new brand tiers here).  Smartphones, tablets or any devices loaded with the latest Snapdragon processor will feel really fast and offer long battery and I’d like to take the opportunity to tell you more about our newest flagship processors.

The Snapdragon 600 Processors

Building on the momentum of our highly successful Snapdragon S4 Pro processor featured in such flagship devices like the Google Nexus 4 and the HTC Droid DNA, we have introduced the first Snapdragon 600 processor which will once again lead the industry in both performance and power efficiency.  Inside of the Snapdragon 600 processor is an integrated system featuring our custom built CPU, GPU, and much more so you’ll our feel the Snapdragon experience—fast performance and great battery life. The new Snapdragon 600 processor includes the following features:

  • Quad Core Krait 300 CPU—running at up to 1.9 GHz
  • Adreno 320 GPU –offering over 3x the performance of A225 &, as the first GPU in the Adreno 300 series and introduces support for new mobile and GPGPU compute APIs       such as OpenGL ES 3.0 , OpenCL and Renderscript Compute
  • LPDDR3 RAM— (Low Power Double Data Rate 3) this faster RAM gives a speed boost to the channels which data flows.  By increasing the speed at which the data flows to each component, performance is boosted throughout the entire processor.
  • Overall Performance Boost—we expect the Snapdragon 600 processor to deliver up to 40% better performance than the Snapdragon S4 Pro processor.

Our first Snapdragon 600 processor is sampling now and expected to be available in commercial devices by second quarter 2013.

The Snapdragon 800 Processors

Fast on the heels of our first Snapdrgon 600 processor, we will once again reset the performance and power efficiency bar with the introduction of our flagship Snapdragon 800 processors.   Inside these tiny processors are all of the leading technologies that you have come to expect from Qualcomm.  And we continue to custom build these technologies in-house so they can be fully tailored and tightly integrated with the entire system.  This level of customization enables the Snapdragon experience—stunning performance and extreme battery life.  The Snapdragon 800 processors will enable the newest mobile experience with a cutting edge feature set that includes:

  • Quad Core Krait 400 CPU—speeds up to 2.3 GHz, per core
  • Adreno 330 GPU—featuring patented Flex Render Technology and leading edge API’s that are designed to expand the use of GPU processing for general computing and other SoC tasks, the Adreno 330 GPU offers a 2 times better compute performance than Adreno 320
  • 2x32bit LPDDR3 RAM at 800MHz – with industry-leading memory bandwidth of 12.8GBps.
  • 4G LTE Cat 4 and 802.11ac—these connectivity options offer blazing fast, seamless connectivity with cellular modem boasting data rates up to 150 Mbps and 802.11ac at speeds up to 1 Gbps.
  • UltraHD—video can be captured, played back and displayed in UltraHD (previously called “4K.”)  The resolution has four times as many pixels as 1080p. (1920x 1080 versus  4096 × 2304)
  • HD Audio—support for DTS-HD, Dolby Digital Plus and 7.1 surround sound.
  • Dual Image Signal Processors (ISPs) up to 55MP – with support for up to four cameras and allows for 3D captures, photo merging into a master 55MPixel image, separate autofocus and captures, 1080p30 video captures.
  • Overall Performance Boost—the Snapdragon 800 processor is expected to deliver up to 75% better performance than the Snapdragon S4 Pro.

Not only will you see this Snapdragon 800 processor in mobile devices like smartphones and tablets, but it will be featured in computing and consumer electronic devices such as Smart TVs and digital media adapters.  Snapdragon 800 processors are sampling now and expected to be available in commercial devices by mid-2013.

Raj Talluri Senior Vice President of Product Management, Qualcomm CDMA Technologies

Future selling at CES 2013: 3D without glasses, Ultra HD (4K) TV, transparent display, multiscreen convergence, and upgradable smart TV – only Google TV and Gorilla Glass 3 are not

This year CES is more about future selling than any time before. Only Google TV does look like as coming into the regular TV products as a vendor independent smart TV solution:

LG Google TV [minipcpro YouTube channel, Jan 9, 2013]

LG Google TV : http://mobilegeeks.com LG’s Google Smart TV (with remote) allows you to control your TV using voice command and easily search local content, movies or youtube videos.

Marvell Google TV solution used by HiSense, TCL, Asus, Netgear launched at CES 2013 [Charbax YouTube channel, Jan 8, 2012]

Marvell’s ARM Powered Google TV solution is ramping up usage among set-top-box and HDTV makers.

Presentation of the Google TV from TCL (Alcatel) [FrAndroidTube YouTube channel, Jan 9, 2013]

TCL Booth Overview – CES 2013 [HDTVNewsCom YouTube channel, Jan 10, 2013]

[CES 2013] TCL’s chairman and Marvell’s Vice President founders’ speech [avingusa YouTube channel, Jan 9, 2013]

Las Vegas, USA —- TCL had a small press conference within the booth to announce their press release, TCL’s partnership with Marvel, and Google Inc. Li Dong Sheng, chairman of TCL and Sehat Sutardja and Weili Dai founders of Marvell had shared their impression throughout the short speech.

CES 2013 Google TV on HiSense.MOV [Robert McMillen YouTube channel, Jan 9, 2013]

CES 2013 watch Google TV being tested on HiSense TV

Other things in the very much hyped ‘3D without glasses’, ‘Ultra HD (4K) TV’, ‘transparent display’, ‘multiscreen convergence’, and ‘upgradable smart TV’ spaces are rather future selling than actual offerings from the industry this year. Below you can judge it for yourself:

1./A Dolby: No Glasses 3D First Look – CES 2013 [jon4lakers YouTube channel, Jan 8, 2013]

3D televisions have been around for a while now, but both passive and active glasses are a pain to deal with. A couple of companies have tried to work on glasses free solutions, but Dolby may have hit on the true winning combination with its new entry in the market. Not yet commercially released, Dolby’s new glasses free solution works somewhat like lenticular baseball cards, and it will allow people in the room to view the 3D effect from any angle. No release date has been announced yet for these televisions to hit the market, but Dolby is in active discussions with television manufacturers and content providers to integrate the technology.

1./B Vizio: glasses-free 3D TV @ CES 2013 [CNETTV YouTube channel, Jan 7, 2013]

Donald Bell intoduces us to Vizios proof of concept 55 inch glasses-free 3D TV

1./C Stream TV: Ultra-D 2160 4K Glasses Free 3D [John Sciacca YouTube channel, Jan 7, 2013]

Stream TV [Networks] Ultra-D 4K resolution glasses free 3-D TV demonstrated at CES 2013

1./D The Trigger: Stream TV [IPGMediaLabNY YouTube channel, Jan 8, 2013]

2./A CES 2013: Sony 4K [UHD] OLED TVs [getconnectedtvshow, Jan 8, 2013]

Andy Baryer chats with Sony’s Brent de Waal about Sony’s 4K OLED tech and the eye-popping experience it provides.

2./B Sony 4K [UHD] vs 1080p Resolution Demo with 86″ TVs [LinusTechTips YouTube channel, Jan 9, 2013]

Sony put up a picture of newsprint side-by-side on their 4K and 1080p models of TVs to demonstrate the improved clarity that can be achieveed with 4K.

2./C HiSense $2000 50″ 4K TV, up to 110″ 4K on display at CES 2013 [Charbax YouTube channel, Jan 10, 2012]

HiSense is demonstrating that a $2000 4K HDTV is perfectly possible, it’s in fact available now at that price in China. HiSense is China’s number 1 HDTV brand, in front of TCL and Skyworth. They also show more and more affordable 58″ 4K and above, up to 110″ 4K, the worlds largest 4K LED TV.

2./D Samsung: 85″ 4K [UHD] TV (to be released in Spring) and 110″ 4K [UHD] prototype [Charbax YouTube channel, Jan 11, 2013]

Samsung is releasing their first 4K TVs, 4K is going to be a big push for Samsung in 2013, starting with the 85″ 4K TV to be released in Spring. No price announced yet. This video was filmed at CES 2013 with the Panasonic GH3 (12-35mm lens): http://www.youtube.com/watch?v=9euooiOTwXA on a Steadicam Merlin 2 with vest: http://www.youtube.com/watch?v=K6rO_hBC7RA

2./E CES 2013: SHARP ICC Purios UHD 4K TV [getconnectedtvshow, Jan 9, 2013]

GetConnected are at CES 2013, and our own Andy Baryer chats to Sharp Canada’s Chris Matto about the upcoming new 4k Sharp TV sets coming out and their innovative ICC Purios Ultra High Definition

2./F Toshiba disappoints with little to show us aside from its Ultra HDTV [DigitalTrends YouTube channel, Jan 10, 2013]

Toshiba’s CES 2013 booth lack both the pageantry and products we’ve come to expect at the largest electronics show in the United States.

3./A Hisense: Amazing See-Through LED Display for Transparent 3D (CES 2013) [unboxtherapy YouTube channel, Jan 9, 2013]

Check out this amazing, transparent, 3D LED display. Similar to last year’s transparent display from Samsung, this model from Hisense adds 3D functionality. Hisense also showed off two new UHD displays featuring 4K resolution. Stay tuned for full coverage from CES 2013.

3./B Samsung: Transparent Display Case at CES 2013 [SlashGear YouTube channel, Jan 8, 2013]

Samsung’s see-through displays

4. Samsung: 2012 Smart Evolution Kit 2013 Smart TV, 2013 CES [theFTtechnology YouTube channel, Jan 10, 2013]

5. Samsung: Multiscreen Convergence 2013 Smart TV, 2013 CES [theFTtechnology YouTube channel, Jan 90, 2013]

Finally another real thing coming widely to the market this year: Gorilla Glass 3

Gorilla Glass 3 Demo – CES 2013 [jon4lakers YouTube channel, Jan 8, 2013]

Gorilla Glass 3 Demo – How Strong is it Really? Gorilla Glass is pretty much an industry standard for mobile devices, and while the previous generations have been great, but Gorilla Glass 3 promises to be three times more scratch-resistant than its predecessor. http://tchno.be/VJ9gXO

Nokia: end of the decline?


Nokia exceeds previous Q4 2012 outlook for Devices & Services and Nokia Siemens Networks [Nokia press release, Jan 10, 2012]

Nokia provides preliminary financial information for Q4 2012 and preliminary outlook for Q1 2013

Nokia Corporation
Stock exchange release
January 10, 2013 at 15:00 (CET+1)

Espoo, Finland – Nokia today provided preliminary information on certain aspects of its fourth quarter 2012 financial performance and also provided preliminary information on its outlook for the first quarter 2013.

Nokia now estimates that Devices & Services has exceeded expectations and achieved underlying profitability in the fourth quarter 2012.
Mobile Phones business unit and Lumia portfolio delivered better than expected results; and
– Operating expenses were lower than expected.
– Devices & Services non-IFRS operating margin for the fourth quarter 2012 now expected to be between break even and positive 2 percent.

Seasonality and competitive environment are expected to have a negative impact on the first quarter 2013 underlying profitability for Devices & Services, compared to the fourth quarter 2012.

Nokia also estimates that Nokia Siemens Networks has exceeded expectations for the fourth quarter 2012, delivering record underlying profits and a third consecutive quarter of underlying profitability.
– Strong performance in higher margin product categories and geographic regions; and
– Better than expected cost management.
Nokia Siemens Networks non-IFRS operating margin for the fourth quarter 2012 now expected to be between 13 and 15 percent.

Seasonality is expected to have a negative impact on the first quarter 2013 underlying profitability for Nokia Siemens Networks, compared to the fourth quarter 2012.

Commenting on the preliminary Q4 financial information, Stephen Elop, Nokia CEO, said:
“We are pleased that Q4 2012 was a solid quarter where we exceeded expectations and delivered underlying profitability in Devices & Services and record underlying profitability in Nokia Siemens Networks. We focused on our priorities and as a result we sold a total of 14 million Asha smartphones and Lumia smartphones while managing our costs efficiently, and Nokia Siemens Networks delivered yet another very good quarter.”

Preliminary financial information for the fourth quarter 2012:

Nokia currently estimates that Devices & Services net sales in the fourth quarter 2012 were approximately EUR 3.9 billion, with total device volumes of 86.3 million units.
Mobile Phones net sales of approximately EUR 2.5 billion, with total volumes of 79.6 million units of which 9.3 million units were Asha full touch smartphones.
Smart Devices net sales of approximately EUR 1.2 billion, with total volumes of 6.6 million units of which 4.4 million units were Nokia Lumia smartphones.
Total smartphone volumes of 15.9 million units composed of 9.3 million Asha full touch smartphones, 4.4 million Lumia smartphones and 2.2 million Symbian smartphones.
– Devices & Services Other net sales of approximately EUR 0.2 billion, including a positive impact from non-recurring IPR income of approximately EUR 50 million.

Nokia currently estimates that Devices & Services non-IFRS operating margin for the fourth quarter 2012 was between break even and positive 2 percent, which compares to the previous outlook of approximately negative 6 percent, plus or minus four percentage points. Devices & Services non-IFRS operating margin includes a positive impact from non-recurring IPR income of approximately EUR 50 million.

During the fourth quarter 2012, multiple factors positively affected Nokia’s Devices & Services businesses to a greater extent than previously expected. Preliminary information indicates that the main factors include:
– Within the Devices & Services business, better than expected financial performance in the Mobile Phones business unit and Lumia smartphones. In addition, Devices & Services recognized non-recurring IPR income of approximately EUR 50 million; and
Lower than expected Devices & Services’ operating expenses, partially due to greater than expected cost reductions under the restructuring program.

Nokia currently estimates that Location & Commerce net sales in the fourth quarter 2012 were approximately EUR 0.3 billion and the non-IFRS operating margin was between 13 and 15 percent.

Nokia and Nokia Siemens Networks currently estimates that Nokia Siemens Networks net sales in the fourth quarter 2012 were approximately EUR 4.0 billion and the non-IFRS operating margin was between 13 and 15 percent, which compares to the previous outlook of approximately positive 8 percent, plus or minus four percentage points. Nokia Siemens Networks non-IFRS operating margin includes a positive impact from non-recurring IPR income of approximately EUR 30 million.

During the fourth quarter 2012, multiple factors positively affected Nokia Siemens Networks’ businesses to a greater extent than previously expected. Preliminary information indicates that the main factors include:
More favorable product and regional mix in Nokia Siemens Networks. In addition, Nokia Siemens Networks recognized non-recurring IPR income of approximately EUR 30 million; and
– Better than expected improvement under Nokia Siemens Networks’ restructuring program to reduce operating expenses and production overheads. 

Preliminary outlook for the first quarter 2013:

Nokia expects its non-IFRS Devices & Services operating margin in the first quarter 2013 to be approximately negative 2 percent, plus or minus four percentage points. This outlook is based on Nokia’s expectations regarding a number of factors, including:
– competitive industry dynamics continuing to negatively affect the Smart Devices and Mobile Phones business units;
– the first quarter being a seasonally weak quarter;
– consumer demand, particularly for our Lumia and Asha smartphones;
– continued ramp up for our new Lumia smartphones;
– expected cost reductions under Devices & Services’ restructuring program; and
– the macroeconomic environment.

Nokia expects Location & Commerce non-IFRS operating margin in the first quarter 2013 to be negative due to lower recognized revenue from internal sales, which carry higher gross margin, and to a lesser extent by a negative mix shift within external sales.

Nokia and Nokia Siemens Networks expect Nokia Siemens Networks non-IFRS operating margin in the first quarter 2013 to be approximately positive 3 percent, plus or minus four percentage points.  This outlook is based on Nokia Siemens Networks’ expectations regarding a number of factors, including:
– competitive industry dynamics;
– the first quarter being a seasonally weak quarter;
– product and regional mix;
– expected continued improvement under Nokia Siemens Networks’ restructuring program; and
– the macroeconomic environment.

Nokia will provide more details when it reports fourth quarter and full year 2012 results on January 24, 2013.

Nokia will be hosting a conference call today at 13:30 UK time (8:30 EST).

Exynos 5 Octa, flexible display enhanced with Microsoft vision et al. from Samsung Components: the only valid future selling at CES 2013

[5:30 – 5:39] of the video embedded in ‘Details’ section below:
Samsung Components [the proper name is Device Solutions Division, Samsung Electronics]: a $16B operation just for Q3 2012 alone.

WTF are 8 cores for? How the mobile battery will cope with that? And the fundamental (technical only) answers to both questions (objections) are:
[24:00 – 24:50] of the video embedded in ‘Details’ section below:
demo and illustration of the big.LITTLE
Warren East, CEO, ARM:

[24:57] It is providing roughly twice the performance of today’s leading edge smartphones at half the power consumption when running common workloads [25:07]

Add here just the following illustration in order to avoid the (unfortunately) quite typical misunderstanding of having 8 core in Exynos 5 Octa, when in fact there are 4 cores used for different workloads:

WTF is a flexible display for?
[48:53 – 54:00] of the video embedded in ‘Details’ section below:
How Microsoft is using Samsung components to enhance their solutions, Eric Rudder, chief technical strategy officer, Microsoft:

[51:37] We actually have a prototype of Windows Phone and how would look on one of those screens [51:41]

[51:41] And Microsoft’s vision is that sensors like Kinect combined with flexible, transparent and projected displays will bring us to a point when any object can be a Surface and can be a computer. I’d like to close with a short video from Microsoft Research which extends interactivity to every surface in your living room. Last year you’ve may seen some videos with precomputed projections. What we’re demoing today is both real-time and fully interactive. And while you may find it hard to believe the footage shown here is exactly what’ve appeared in the lab without any special effects being added. Some companies talk about reality distortion field we’ve actually built one. [52:32]

[52:35 – 53:20] IllumiRoom Projects Images Beyond Your TV for an Immersive Gaming Experience [MicrosoftResearch YouTube channel, Jan 8, 2013]

IllumiRoom is a proof-of-concept Microsoft Research project designed to push the boundary of living room immersive entertainment by blending our virtual and physical worlds with projected visualizations. The effects in the video are rendered in real time and are captured live — not special effects added in post processing. IllumiRoom project was designed by: Brett Jones, Hrvoje Benko, Eyal Ofek and Andy Wilson

[53:24] This is just a glimpse of what our future may hold in store for us. We’re excited that this technology can be used in many different ways: to enhance a TV or movie experience, or increase the reality of a flight simulator, or make educational scenarios more exciting. We look forward to our continued partnership with Samsung to deliver the next generation of devices and services. [53:49]


<CES 2013 “warm-up” clips, worth to skip> [3:10]
<Gary Shapiro intro, might be skipped> [6:00]

Samsung Exynos 5 Octa & Flexible Display at CES 2013 Keynote [SamsungTomorrow YouTube channel, Jan 9, 2012]

Samsung introduced its Exynos 5 Octa, Green Memory Solution, Flexible OLED and Green LCD at CES 2013. This is the keynote speech of CES 2013 with the theme of ‘Mobilizing Possibility’ presented by Dr Stephen Woo, President of Device Solutions Business for Samsung Electronics. He talks on how Samsung’s innovative components technology has been bringing future into present at CES 2013.

Samsung Highlights Innovations in Mobile Experiences Driven by Components, in CES Keynote [Samsung press release, January 9, 2013]

Samsung’s President Introduces Broader Partnerships, New Products and the Possibilities They Enable

LAS VEGAS–(BUSINESS WIRE)–Samsung Electronics Co., Ltd., a world leader in advanced semiconductor solutions, today redefined the story of consumer electronics from its perspective beneath the surface of mobile devices at the 2013 International CES keynote address.

“When you want multiple applications to perform at their best, you want the best application processor currently available—the Exynos 5 Octa.”

Dr. Stephen Woo, president of System LSI Business, Device Solutions Division, Samsung Electronics, shared the company’s vision of “Mobilizing Possibility,” highlighting the role of components as the engine behind innovation across the mobile landscape. The keynote event illustrated possibilities that Samsung envisions offering through its component solutions, and introduced new products that will herald such expectations.

“We believe the right component DNA drives the discovery of what’s possible,” said Woo. “Components are building blocks—the foundations on which devices are built. We at Samsung’s component solutions are creating new, game-changing components across all aspects of devices.”

Guests from partnering companies, such as Warren East, chief executive officer, ARM; Eric Rudder, chief technical strategy officer, Microsoft; Trevor Schick, senior vice president, enterprise group supply chain procurement, HP; and Glenn Roland, vice president and head of new platforms and OEM, EA; also took part in the event, echoing Samsung’s mission to offer breakthrough products and create shared value (CSV) for both manufacturers and end-users.

Woo opened by presenting Samsung’s goal for Mobilizing Possibility that takes big ideas off the drawing board and brings them to life for end-users, especially in the areas of processing performance, energy-efficient memory solutions and display technology. He emphasized that the limitless possibilities presented by consumer electronics will be based on component innovations by the company.

Processing Power

The first of Samsung’s new products announced at the keynote was the Exynos 5 Octa, the world’s first mobile application processor to implement the ARM® big.LITTLE™ processing technology based on the Cortex™-A15 CPU. Following the Exynos 5 Dual, which is already on board of market-leading products such as the Google Chromebook and Nexus 10, the successor is the newest addition to the Exynos family of application processors.

“The new Exynos 5 Octa introduces a whole new concept in processing architecture…designed for high-end smartphones and tablets,” said Woo. “When you want multiple applications to perform at their best, you want the best application processor currently available—the Exynos 5 Octa.”

To expand on the big.LITTLE concept, Warren East, chief executive officer, ARM, joined Woo on stage and introduced the new technology that has just become available in silicon through the Exynos 5 Octa. Housing a total of eight cores to draw from—four powerful Cortex-A15™ processors to handle processing-intense tasks along with four additional Cortex-A7™ cores for lighter workloads—the application processor offers maximum performance and up to 70 percent higher energy efficiency compared to the previous quad-core Exynos.

Glenn Roland, vice president and head of new platforms and OEM, EA [Electronic Arts], helped Woo demonstrate the processing power of the Exynos 5 Octa by showing off one of EA’s latest 3D racing games, Need for Speed™ Most Wanted. Atop the reference device, the application processor delivered an elevated real-life gaming experience within the mobile platform, rendering stunning graphics performance and real-time response speed.

Green Memory Capabilities

As advanced processing power on mobile devices accelerates easier data creation by the masses, the mobile experience will increasingly become more dependent upon datacenters largely responsible for the proliferating data traffic. Growing in size and capacity, IT systems face challenges both in performance and power savings to secure sustainability moving forward. Memory devices, the main products for servers that make up these datacenters, can deliver substantial gains by adopting cutting-edge technology available from Samsung.

Woo pointed out that managing the power consumption in these datacenters have become crucial and that Samsung’s green memory solutions with solid state drives (SSD) and advanced DRAM (dynamic random access memory) are addressing this key issue with their powerful, yet energy-efficient processing capabilities. Compared to traditional datacenters that incorporate hard disk drives (HDD), server and storage solutions equipped with green memory pull the data processing speeds up six-fold while operating with 26 percent less electricity.

Display Technology

As components on the surface that interact directly with users, display solutions bring the technology advancements to life and make them tangible through the device interface. Woo presented the future possibilities of Samsung’s displays along with Brian Berkeley, senior vice president of Samsung Display. While crystal-clear picture qualities become a reality, the two Samsung speakers were pleased to share that the innovations do not sacrifice energy efficiency.

Woo and Berkeley described the 10.1-inch liquid crystal display (LCD) panel that is currently adopted by the Nexus 10. With a 2560×1600 resolution and 300 pixels per inch (ppi), the panel renders stunning picture qualities while consuming only 75 percent of the energy used in previous display solutions.

Using Samsung’s energy-efficient green LCD technology, the company is currently developing a 10.1-inch model that would lower power consumption even further by 25 percent, while offering equal resolution qualities as its predecessor.

Prototypes and real-life scenarios for Samsung’s line of flexible organic light emitting diode (OLED) displays were also showcased, promising various mobile application opportunities for consumer electronics manufacturers. Dubbed “YOUM,” the flexible display line-up uses extremely thin plastic instead of glass, making it bendable and virtually “unbreakable.” Berkeley featured a smartphone prototype equipped with a curved edge that showed contiguous content along the side of the device.

“Our team was able to make a high-resolution display on extremely thin plastic instead of glass, so it won’t break even if it’s dropped,” said Berkeley. “This new form factor will really begin to change how people interact with their devices, opening up new lifestyle possibilities … [and] allow our partners to create a whole new ecosystem of devices.”

One of Samsung’s partners that bring the company’s state-of-the-art components together is Microsoft, adding more layers of value to the final product with its software solutions, devices and services. Eric Rudder, chief technical strategy officer, Microsoft, took the complete ATIV family of devices as an example through which Samsung’s component solutions and Windows 8 together present new potential in user interfaces. Rudder reported that Microsoft Research has been continuing its work on next-generation display technologies, enabling new modes of human-computer interaction.

Possibility for All

Creating a better world with its resources is one of Samsung’s core values. Samsung’s flagship corporate social responsibility initiative, Samsung Hope for Children, was launched in this spirit, through which the company provides its products, expertise and financial support to tackle the needs of children around the world for education and healthcare. Woo emphasized that Samsung’s innovation in components share the same thread as a driver that truly mobilizes possibility without boundaries or barriers.

“When [Samsung’s] technologies harmonize, amazing things happen. Advances in components are giving rise to a whole new era of possibility,” said Woo. “At Samsung, we are passionate about Mobilizing Possibility. Not just for the privileged few, but possibility for all.”

For more information about Samsung’s 2013 International CES keynote, visit www.samsung.com/2013ceskeynote or www.samsungces.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.

ARM TechCon 2012 – Warren East, CEO ARM Keynote [ARMflix, Nov 2, 2012]

Warren East, CEO of ARM gives industry keynote at TechCon 2012 Presentation Title: Low-Power Leadership for a Smarter Future

More essential details:
Cortex-A7 OR Low-Power Leadership for A Smarter Future – The Legend of ARM Cortex-A7 [USD 99 Allwinner, Jan 7, 2013]
Fast 3d party IP OR the external Intellectual Property which makes Allwinner’s unprecedented pace of further next-gen SoC introductions possible despite of the company size of only 500 employees [USD 99 Allwinner, Dec 28, 2012]
Samsung Exynos 5250 [Dec 6, 2011]
– for Samsung semiconductor foundry operation: see inside the Qualcomm’s critical reliance on supply constrained 28nm foundry capacity [this same ‘Experiencing the ‘Cloud’ blog, July 27 – Nov 13, 2012]
Intel targeting ARM based microservers: the Calxeda case [this same ‘Experiencing the ‘Cloud’ blog, Dec 14, 2012]
Intel’s biggest flop: at least 3-month delay in delivering the power management solution for its first tablet SoC [this same ‘Experiencing the ‘Cloud’ blog, Dec 20, 2012]

Windows RT must work with more chips to take off, ARM CEO says [CNET, Jan 9, 2012]

LAS VEGAS — Microsoft’s newest operating system that runs on cell phone chips is off to a slow start, but it’s only a matter of time before it gains more traction, the chief executive of chip technology designer ARM Holdings said.

Warren East, speaking today in an interview with CNET at the Consumer Electronics Show in Las Vegas, said that for that to happen, Microsoft needs to make its software, dubbed Windows RT, work with more ARM-based processors. He said it eventually will do so, but it’s unclear when that will be.

Currently, Windows RT runs only on Qualcomm and Nvidia chips (it also used to work with Texas Instruments’ processors, but that company decided to move away from providing chips for mobile devices). And only four PC makers ultimately built Windows RT products.

“If Microsoft wants to benefit from the ARM business model and the ARM world, then they’ll have to support multiple players,” East said. “Otherwise, there’s no real advantage for them in working with ARM.”

East today noted that when Microsoft first started talking with ARM about making a tablet/PC operating system that works with its processors, Microsoft wanted to work with only one ARM-based chip partner.

“We said, ‘no, no, you need to work with a few, because we have found over the years it helps to work with a few, or otherwise you end up getting too channeled into the requirements of one customer,” he said.

Microsoft Research at CES: IllumiRoom [Next at Microsoft blog, Jan 9, 2013]

Earlier this morning at CES, Eric Rudder, Microsoft’s Chief Technology Strategy Officer, joined the Samsung keynote to share Microsoft’s vision for extending computing interactions to any surface in your home. This wasn’t a product launch but I’m excited by the potential shown in the research that we shared.

Imagine a space like your kitchen or a classroom achieving that same level of interactivity as your phone – this will happen through a combination of embedded devices and sensors such as Kinect for Windows. Our research demo only covers educational and entertainment scenarios but the possibilities are endless.

It’s rare for a company to pull back the curtain and share research in such raw form at the world’s largest technology tradeshow. However, we think it’s vitally important to get the next generation of students excited about Computer Science – and what better way than to show off research that makes gaming more fun! 

While magicians never share their secrets, researchers have to publish, so, a bit of explanation about the demo is in order. You may have seen interesting 3D-mapped projections over the past few years – Microsoft partners like Nokia and Samsung have both used pre-rendered footage in recent marketing efforts. What’s new in this work is that our researchers used Kinect for Windows to map the room in real-time in order to make projected illusions fully interactive. Most importantly, the effects shown in the video were captured live as they appeared in the living room environment and are not the result of special effects added in post processing.

For more on the science behind this demo, check out the MSR IllumiRoom project site from Hrvoje Benko, Andrew Wilson, Eyal Ofek, and Brett Jones – they’ll have more to come at CHI 2013 in April.

IllumiRoom: Peripheral Projected Illusions for Interactive Experiences [Microsoft Research, Jan 9, 2013 ]


IllumiRoom is a proof-of-concept system from Microsoft Research. It augments the area surrounding a television screen with projected visualizations to enhance the traditional living room entertainment experience.

IllumiRoom uses a Kinect for Windows camera and a projector to blur the lines between on-screen content and the environment we live in allowing us to combine our virtual and physical worlds. For example, our system can change the appearance of the room, induce apparent motion, extend the field of view, and enable entirely new game experiences.

Our system uses the appearance and the geometry of the room (captured by Kinect) to adapt the projected visuals in real-time without any need to custom pre-process the graphics. What you see in the videos below has been captured live and is not the result of any special effects added in post production.

Stay tuned for more information and a paper explaining all the details coming up at ACM CHI 2013.

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

19,000 people fit into the new Barclays Center to see Jay-Z perform. This blog was viewed about 130,000 times in 2012. If it were a concert at the Barclays Center, it would take about 7 sold-out performances for that many people to see it.

Click here to see the complete report.