The high-end Windows Phone 7.5 (Mango) marketing

HTC Unveils HTC TITAN And HTC Radar Smartphones [HTC press release, Sept 1, 2011]

HTC Corporation, a global leader in mobile innovation and design, today hosted a series of consumer meet-ups in London, Paris, Madrid and Berlin to unveil its new HTC TITAN™ and HTC Radar™ with Windows® Phone smartphones. The HTC TITAN brings your favorite content and multimedia experiences closer than ever with a large 4.7 inch display, HTC’s largest phone screen ever wrapped in an ultra-thin 9.9mm aluminum case. The HTC Radar is designed to keep you close to the people, news and entertainment that matters to you most. Consumers enjoyed exclusive hands-on demos of the new devices and got to try out Microsoft’s next release of Windows Phone, code-named Mango.

“The new HTC TITAN and HTC Radar smartphones raise the bar with new advanced photography, multimedia and social capabilities that enable you to take full advantage of the latest Windows Phone innovations,” said Jason Mackenzie, President of Global Sales and Marketing, HTC Corporation. “With its large, cinematic display, the HTC TITANpacks an amazing amount of power and innovation into a device that is unlike anything you’ve ever held before and the HTC Radar’s aluminum uni-body, compact size and finish will capture people’s attention.”

Picture Perfect
Both HTC TITAN and HTC Radar include a dedicated hardware camera button which enables you to capture vivid images without unlocking the phone while the f/2.2 aperture lens and back-illuminated sensor provide improved low-light performance – making sure you never miss that perfect shot. With 28mm wide-angle lenses you can capture more of the scene in front of you while the new panoramic feature lets you create dramatic pictures of skylines and landscapes. Both devices can shoot bright and vibrant HD (720p) videos, making them perfect companions for family functions or a night out with friends. And with the HTC Photo Enhancer, you can quickly touch up pictures and upload them to Facebook, tagging your friends as you go using automatic face detection built in to Windows Phones.

“Phones were originally designed for communication, but they haven’t kept up with the way consumers are actually communicating today. That’s why we built Windows Phone to put people first, building in all the key types of communication people are already using right out of the box,” said Andy Lees, President of Windows Phone Division. “Both HTC TITAN and HTC Radar bring a sleek, modern design that perfectly complements this people first experience, making sure it’s easy to connect & share with the people you care about most so the message always gets through.”

HTC TITAN
With its large and bright 4.7 inch super LCD screen, an 8 megapixel rear-facing camera and 1.3 megapixel front facing camera for live video calling, HTC TITAN combines high performance innovation with a super-slim 9.9mm curved bodymade from a brushed aluminium shell that fits comfortably in your hand and exudes style and quality.

HTC TITAN is also the perfect portable office that enables efficient multitasking like viewing a presentation while you’re on a conference call or listening to music while compiling an email. With its expansive screen with built in Microsoft® Office Mobile, this super smartphone enables you to create, edit and collaborate quickly and easily. Advanced email features like Linked inboxes makes it easy to manage multiple email accounts, synchronize your to-do list and calendars in one place, group contacts to make communication simpler and faster, and even store your latest ideas and notes in the cloud with Microsoft® OneNote®. Typing on the HTC TITAN is quick and easy with the huge virtual keyboardon the responsive 4.7 inch screen.

HTC Radar
[According to non-HTC data it also has super LCD screen] Elegantly crafted with an aluminium unibody, HTC Radar brings you closer to the important things in life, with the new People Hub from Windows Phone. The People Hub keeps you up to date with your friends’ latest news showing all of your communication history with each person, as well as their recent social network updates and photos. You can also stay in touch using SMS, Facebook chat and Windows Live®Messenger in one conversation, without having to switch applications or disrupt the conversation flow. Alternatively, speak “face-to-face” with new video calling that lets you see your friends’ faces on the bright and sharp 3.8 inch screen.

Entertainment on the move
With HTC TITAN and HTC Radar, mobile multimedia is greatly improved. Both phones include HTC Watch™ – an application and service that puts an entire library of the latest, premium movies and TV shows right at your fingertips, letting people discover the latest video content in an easy and visually engaging way. Utilizing Virtual 5.1 surround sound for a rich audio experience, these phones are perfect for enjoying the Zune® music service. Internet browsing is fast and smooth with HTML5 support. You also get an amazing mobile gaming with Xbox LIVE®, giving you access to a great selection of games for Windows Phone, which include features like Leaderboards and Achievement that connect you with your friends and the Xbox LIVE community around the world.

Availability
HTC TITAN and HTC Radar will be broadly available from October 2011 globally, beginning in Europe and Asia.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people at the centre of everything it does, HTC creates innovative smartphones and tablets that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

Super LCD, Explained [DISPLAYBLOG, Nov 24, 2010]

Super LCD is manufactured by Sony Mobile Display (SMD).

Samsung has chosen to closely guard the Super AMOLED displays being manufactured by Samsung Mobile Display (SMD) and use nearly all of them for its own branded smartphones. The result has been a shortage for other manufacturers like HTC, who has replaced some of its smartphones with Super LCD instead.

Super LCD can be considered a close second to IPS. Although viewing angles are stated as 160/160 Sony is using a more strict rule that requires the contrast ratio at angles to be at least 100:1. Most LCD viewing angle specs are stated with a minimum contrast ratio of 10:1, so the Super LCD most likely has viewing angles that are just as wide as IPS. On the other hand, the threshold pixel format of 800×480 is lower than what is used in the iPhone 4: 960×640, so IPS is already ahead in its ability to pack more pixels into the same amount of space. The 800:1 contrast is equal to the stated contrast of the iPhone 4′s Retina Display, but tests have resulted in contrast of 1000:1 or more.

Infosync:

  • When it comes to the actual viewing experience, the Super LCD technology should produce an experience worthy of a high-end smartphone. It can’t match Samsung’s new Super AMOLED technology on an isolated technological level, but that’s also the case with the iPhone 4′s IPS LCD screen.

There has been a lot of debate as to which is the best display. Super LCD, IPS, Super AMOLED all have pros and cons but when it comes to color fidelity or accuracy on smartphones using these displays IPS and Super LCD come out ahead. Sunlight readability? LCD technology comes out ahead of OLED, even the super variety. The one area that OLED technology spanks any LCD, including IPS and Super LCD, is in black levels: OLED displays are as black as black can be.

HTC Radar: Reveal[Aug 30, 2011]

The HTC Radar is designed to keep you close to the people, news and entertainment that matter to you most. Loaded with the new People Hub from Windows Phone, the HTC Radar helps keep you up to date with your friends’ latest news- showing all of your communication history with each person, and all recent social network updates and photos. Or just stay in touch using text messaging, Facebook chat and Windows Live® Messenger in one conversation, all without having to switch applications or stop the conversation.

HTC TITAN: Reveal[Aug 30, 2011]

The HTC TITAN is packing the largest screen on an HTC phone—ever. With a large and bright 4.7 inch super LCD screen, an 8 megapixel rear-facing camera and 1.3 megapixel front facing camera (for those live video calls), the HTC TITAN combines high performance innovation with a super-slim 9.9mm curved body made from a brushed aluminum shell that fits comfortably in your hand, bringing your favorite content and multimedia experiences closer than ever.

HTC Radar & HTC TITAN: Learn More[Aug 30, 2011]

The HTC TITAN brings your favorite content and multimedia experiences closer than ever with a large 4.7 inch display, HTC’s largest phone screen ever wrapped in an ultra-thin 9.9mm aluminum case. The HTC Radar is designed to keep you close to the people, news and entertainment that matters to you most, thanks to the brand new People Hub from Windows Phone.

HTC Radar – First Look[Sept 1, 2011]

Introducing HTC Radar, featuring a premium unibody aluminum design, advanced F2.2 camera lens and BSI sensor, People Hub for easier connection with your social network, advanced entertainment capabilities with Xbox Live built in, HTC Watch and Zune, and better web browsing experience with IE9, giving you a phone designed so you never miss a thing in life.

HTC Radar – A design that makes you look good Alert icon[Sept 1, 2011]

The HTC Radar offers a premium design. Crafted from a single piece of polished metal, the phone just feels great in your hands and is built to last. The HTC Radar is that friend who will always be there for you. It’ll make the right impression on you and everyone around you.

HTC Radar – Perfect photos in any condition [Sept 4, 2011]

The HTC Radar offers a 5 megapixel camera with an F2.2 lens and BSI sensor and gives you an experience beyond what you’d expect from a phone. You’re always active so no matter the circumstance, you’ll always get a high-quality photo to share real-time with your social network.

HTC Radar – One-for-all sharing for active lifestyles[Sept 1, 2011]

The HTC Radar fits seamlessly with your life and keeps you in touch with your social network. With Windows Phone “Threads” you can easily switch between Facebook chat, text, and Windows Live Messenger and never miss a beat with your world. And the “Me” tile keeps you one-step close to Facebook check-ins and your friends’ updates on your wall. Also, People Hub pulls together your contacts and social networks into one place, so you can easily follow them and stay connected.

HTC Radar – Unmissable entertainment[Sept 4, 2011]

The intuitive HTC Radar knows you will be bored at times, too. The phone has amazing entertainment features that ensure your journeys will fly by. With HTC Watch you can enjoy Hollywood blockbusters at your fingertips. The HTC Radar gives you instant access to millions of tunes at your fingertips with Zune. And you’ll always be in the game with Xbox LIVE built in right on your phone!

HTC TITAN – First Look[Sept 4, 2011]

Introducing HTC TITAN, the phone that makes amazing things happen, featuring a huge 4.7 inch screen with an ultra-slim 9.9mm contoured unibody design, superior web browsing, emailing and multitasking, Microsoft® Office built in, 8MP camera, advanced F2.2 camera lens and BSI sensor, People Hub for easier connection with your social network and advanced entertainment capabilities with Xbox Live built in, HTC Watch and Zune.

HTC TITAN – Unlike anything you’ve ever held before[Sept 4, 2011]

No more squinting at small screens for you. With a massive 4.7″ screen and an ultra-slim 9.9mm unibody contoured design, the HTC TITAN feels great in your hand. It’s unlike anything you’ve ever held before.

HTC TITAN – Entertainment that really comes to life[Sept 4, 2011]

Enjoy entertainment that really comes to life on the big screen whenever, wherever. With HTC Watch you can enjoy Hollywood blockbusters at your fingertips. The HTC TITAN gives you instant access to millions of tunes at your fingertips with Zune. And you’ll always be in the game with Xbox LIVE built in right on your phone!

HTC TITAN – No more point and shoot camera for you[Sept 1, 2011]

It takes a lot to capture your special moments. Rather than dragging your point and shoot camera around, the HTC TITAN offers an 8 megapixel camera with F2.2. lens and BSI sensor that gives you a high-resolution photo under any condition. With such pixel-packed photos, you really can feel comfortable leaving your point and shoot at home.

HTC TITAN – A multitasking machine[Sept 1, 2011]

The HTC TITAN is the perfect phone for multitasking and enhancing your efficiency. It simplifies your email by bringing all your accounts and conversation history by each person together in a linked inbox. And the HTC TITAN lets you easily jump between work mode and play mode. Listen to music while working on a document, or check important emails in the middle of a game without restarting the game.

Notes:
– The Qualcomm Snapdragon S2 Mobile Processor used in both models is the current high-end only for Windows Phone 7.5 (see: Qualcomm Snapdragon SoCs with a new way of easy identification [Aug 4, 2011])
– Things highlighted in red in the specifications below are either additions to TITAN or differences between TITAN and Radar

HTC TITAN at a glance

  • Size:131.5mm x 70.7mm x 9.9mm
    5.18″ x 2.78″ x 0.39″
  • Weight:160 grams (5.6 ounces) with battery
  • Display:4.7-inch touch screen with 480 x 800 resolution
  • Screen size: 119 mm (4.7″)
CPU Processing Speed
1.5 GHz [new Scorpion CPU with Adreno 205 GPU, 3G HSPA+ and 1024×768/720 – all integrated in the Qualcomm MSM8255 SoC: Snapdragon S2 Mobile Processor]Storage
Total storage: 16 GB
Available storage: up to 12.63 GB
RAM: 512 MBConnectors
– 3.5 mm stereo audio jack
– micro-USB 2.0 (5-pin) portSensors
Gyro Sensor
– G-Sensor
Digital compass
– Proximity sensor
– Ambient light sensorMultimedia
– See photos from your camera, Facebook and Windows Live™ accounts in the Pictures hub
– Music and Videos Hub powered by Zune lets you listen to radio, download music, and more
– SRS enhancement
– 5.1 surround sound for videoAudio supported formats:
– Playback
: .m4a, .m4b, .mp3, .wma (Windows Media Audio 9)

Video supported formats:
Playback: .3gp, .3g2, .mp4, .m4v, .mbr, .wmv (Windows Media Video 9 and VC-1)
Recording: .mp4
(You can only playback a .3gp or .3g2 video if the video is an email attachment or is part of an MMS message.)

Power & Battery
Battery type: Rechargeable Lithium-ion battery

Capacity: 1600 mAh

Talk time:
– WCDMA: Up to 410 minutes
– GSM: Up to 710 minutes

Standby time:
– WCDMA: Up to 460 hours
– GSM: Up to 360 hours

Network
HSPA/WCDMA:
– Europe/Asia: 850/900/2100 MHzQuad-band GSM/GPRS/EDGE:
– 850/900/1800/1900 MHzPlatform
Windows® Phone OS 7.5Camera
8 megapixel camera with F2.2 lens, dual LED flash, and BSI sensor (for better low-light captures)
Front camera:
1.3 megapixelfront cameraHD video recording:
– 720p HD video recording

Internet
3G
:
– Up to 14.4 Mbps download speed
– Up to 5.76 Mbps upload speed

GPRS:
– Up to 80 kbps downloading

EDGE:
– Up to 236.8 kbps downloading

Wi-Fi®:
– IEEE 802.11 b/g/n

Bluetooth®
Bluetooth® 2.1
– A2DP for wireless stereo headsets
– PBAP for phonebook access from the car kit
– Other supported profiles: AVRCP, HFP, HSP

Social Networking
– Twitter™, Facebook® and Windows Live™
– Share photos on Facebook® or Windows Live™ SkyDrive®

Location
– Internal GPS antenna
– HTC Locations
– Bing™ Maps

Tethering
– Internet Sharing

Recommended Windows System Requirements
– Windows® 7, Windows Vista®, or Windows® XP
– Zune® software

HTC Radar at a glance

      • Size: 120.5mm x 61.5mm x 10.9mm
        4.74″ x 2.42″ x 0.43″
      • Weight: 137 grams (4.83 ounces) with battery
      • Display: 3.8-inch touch screen with 480 x 800 resolution
      • Screen size: 96.5 mm (3.8″)
CPU Processing Speed
1 GHz [new Scorpion CPU with Adreno 205 GPU, 3G HSPA+ and 1024×768/720 – all integrated in the Qualcomm MSM8255 SoC: Snapdragon S2 Mobile Processor]Storage
Total storage: 8 GB
Available storage: up to 6.54 GB
RAM: 512 MBConnectors
– 3.5 mm stereo audio jack
– micro-USB 2.0 (5-pin) portSensors
– G-Sensor
– Proximity sensor
– Ambient light sensorMultimedia
– See photos from your camera, Facebook and Windows Live™ accounts in the Pictures hub
– Music and Videos Hub powered by Zune lets you listen to radio, download music, and more
– SRS enhancement
– 5.1 surround sound for videoAudio supported formats:
– Playback
: .m4a, .m4b, .mp3, .wma (Windows Media Audio 9)

Video supported formats:
Playback: .3gp, .3g2, .mp4, .m4v, .mbr, .wmv (Windows Media Video 9 and VC-1)
Recording: .mp4
(You can only playback a .3gp or .3g2 video if the video is an email attachment or is part of an MMS message.)

Power & Battery
Battery type: Rechargeable Lithium-ion battery

Capacity: 1520 mAh

Talk time:
– WCDMA: Up to 485 minutes
– GSM: Up to 600 minutes

Standby time:
– WCDMA: Up to 535 hours
– GSM: Up to 480 hours

Network
HSPA/WCDMA:
– Europe/Asia: 900/2100 MHzQuad-band GSM/GPRS/EDGE:
– 850/900/1800/1900 MHzPlatform
Windows® Phone OS 7.5Camera
5 megapixel camera with F2.2 lens, LED flash, and BSI sensor (for better low-light captures)
Front camera:
VGAfront cameraHD video recording:
– 720p HD video recording

Internet
3G
:
– Up to 14.4 Mbps download speed
– Up to 5.76 Mbps upload speed

GPRS:
– Up to 80 kbps downloading

EDGE:
– Up to 236.8 kbps downloading

Wi-Fi®:
– IEEE 802.11 b/g/n

Bluetooth®
Bluetooth® 2.1
– A2DP for wireless stereo headsets
– PBAP for phonebook access from the car kit
– Other supported profiles: AVRCP, HFP, HSP

Social Networking
– Twitter™, Facebook® and Windows Live™
– Share photos on Facebook® or Windows Live™ SkyDrive®

Location
– Internal GPS antenna
– HTC Locations
– Bing™ Maps

Tethering
– Internet Sharing

Recommended Windows System Requirements
– Windows® 7, Windows Vista®, or Windows® XP
– Zune® software

HTC unveils their new global lineup of Windows Phones [Joe Belfiore, Corporate Vice President, Windows Phone Program Management, Microsoft, Sept 1, 2011]

HTC just unveiled two new Windows Phones that will be landing in stores around the world later this year, running our latest version of Windows Phone. A lot of people ask me via Twitter “what phone are you using now”. I’m delighted to say in rotating through various phones and helping our partners finish them with high quality, I’ve spent quite a bit of time carrying one of the prototypes of these HTC phones and it’s terrific. For those of you who haven’t read the press details—here’s a quick recap. HTC introduced the phones in a series of meet up style events in London, Paris, Berlin and Madrid, and they’ll be broadly available from October 2011 globally, beginning in Europe and Asia, with pricing info to come later. In the meantime, let’s dig into what makes these phones awesome.

Eternity_rightHeroFirst up, the HTC TITAN features a big 4.7-inch screen with a slim 9.9mm brushed aluminum shell, and a front facing camera, is a great device for working or for playing. Movies, music and your favorite apps will really come to life on this big screen. Sometimes I hear feedback from some users that “fonts are a little small” on WP7—absolutely not the case on the TITAN! As designers, we love seeing the wide variation of phone sizes so that our customers can find one that’s the perfect fit for them.

The second phone announced today was the HTC Radar. The first thing you notice with this phone is the unique design, crafted with an aluminum unibody shell. The Radar also includes a front facing camera so you can video chat with your favorite people. I am really excited to see phones like the Radar, because it’s a great marriage of beautiful software and great hardware design.

OMEGA_front HTC Start Screen

A lot of you have asked us whether Mango will support front facing cameras—and now that these HTC phones have been formally announced, I can confirm officially that Mango does support these. We’ve included support for “switching to FFC” for photo/video shooting into the native camera experience and we’ve added API support to the application platform so ISVs can build all kinds of interesting apps using the FFC. We’ll have more announcements on some of the specific apps that will take advantage of this capability a little later on.

The announcement of these new HTC phones is a big milestone in our march to Mango, with many more exciting things still to come!

Microsoft Says Windows Phone May Exceed Researcher’s Market Share Forecast [Bloomberg, Sept 1, 2011]

Microsoft Corp. (MSFT)said its Windows Phone operating system may capture more than 20 percent of the smartphone market over the next two to three years with the help of hardware manufacturers and increased marketing efforts.

Forecasts by researchers Gartner and IDC, which expects a market share of about 20 percent in 2015, are conservative, said Achim Berg, head of Windows Phone marketing, in Berlin today.

Microsoft, the world’s largest software maker, is betting that Windows Phone will retake market share lost to Apple Inc. (AAPL)’s iPhone and handsets running Google Inc. (GOOG)’s Android software. The company will start offering the enhanced “Mango” version of its operating system, with functions including better social-media offerings, for the first time in Europe on two HTC Corp. phones, set to go on sale by Oct. 1.

HTC and other partners will run advertisement campaigns for the Titan and Radar phones, and the company has joined Microsoft in training “hundreds” of salesmen worldwide to better demonstrate the product, Berg said at the IFA consumer electronics fair. Microsoft plans to build on Windows Phone’s initial success with female consumers as well as with young and first-time usersto win market share, he said.

“We’re seeing an extremely positive response” to the Windows Mobile system, HTC’s President for Europe, the Middle East and Africa, Florian Seiche, said in an interview. “We’re now thinking that this year is a great time to get that momentum accelerated, to reach out to a broader group of customers.”

The Titan, which has an 8-megapixel camera with dual-led flash and a wide-angle lens, will sell for 599 euros ($855), while the Radar costs 399 euros [$570]. HTC is in talks with retailers and operators, Seiche said, adding that the phones will be broadly available in Europe.

This is a completely new platform, it takes time,” said Berg. “It took time with Android, it took time with Apple. We have to show that we’re very capable and that we have the fastest and easiest phone.”

In April, Gartner forecast that the Android operating system will have the largest smartphone market share during the next four years, rising from 23 percent in 2010 to 49 percent in 2015. Apple’s iOS is predicted to grow from 16 percent to 17 percent, while Microsoft’s share will go from 4.2 percent in 2010 to 19.5 percent in 2015. IDC in June predicted that Microsoft may hold a 20.3 percent market share in 2015.

Notes:
– HTC’s most popular Desire S (announced Feb 15 as a follower to award winner 2010 Desire) is ~$US400 (Amazon) with rather similar specifications as Radar
– 3.7″ Super LCD as well as 1GHz Snapdragon™ MSM8255 processor, dual front and back cameras etc.
– So Radar could cost $US100-150 more even at the best retail shop

Gartner Says Android to Command Nearly Half of Worldwide Smartphone Operating System Market by Year-End 2012 [April 7, 2011]

Worldwide smartphone sales will reach 468 million units in 2011, a 57.7 percent increase from 2010, according to Gartner Inc. By the end of 2011, Android will move to become the most popular operating system (OS) worldwide and will build on its strength to account for 49 percent of the smartphone market by 2012 (see Table 1).

Sales of open OS* devices will account for 26 percent of all mobile handset device sales in 2011, and are expected to surpass the 1 billion mark by 2015, when they will account for 47 percent of the total mobile device market.

“By 2015, 67 percent of all open OS devices will have an average selling price of $300 or below, proving that smartphones have been finally truly democratized,” said Roberta Cozza, principal analyst at Gartner.

“As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers”, Ms. Cozza said. “Android’s position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets.”

Table 1
Worldwide Mobile Communications Device Open OS Sales to End Users by OS (Thousands of Units)

OS 2010 2011 2012 2015
Symbian 111,577 89,930 32,666 661
Market Share (%) 37.6 19.2 5.2 0.1
Android 67,225 179,873 310,088 539,318
Market Share (%) 22.7 38.5 49.2 48.8
Research In Motion 47,452 62,600 79,335 122,864
Market Share (%) 16 13.4 12.6 11.1
iOS 46,598 90,560 118,848 189,924
Market Share (%) 15.7 19.4 18.9 17.2
Microsoft 12,378 26,346 68,156 215,998
Market Share (%) 4.2 5.6 10.8 19.5
Other Operating Systems 11,417.40 18,392.30 21,383.70 36,133.90
Market Share (%) 3.8 3.9 3.4 3.3
Total Market 296,647 467,701 630,476 1,104,898

Source: Gartner (April 2011)

Gartner predicts that Apple’s iOS will remain the second biggest platform worldwide through 2014 despite its share deceasing slightly after 2011. This reflects Gartner’s underlying assumption that Apple will be interested in maintaining margins rather than pursuing market share by changing its pricing strategy. This will continue to limit adoption in emerging regions. iOS share will peak in 2011, with volume growth well above the market average. This is driven by increased channel reach in key mature markets like the U.S. and Western Europe.

Research In Motion’s share over the forecast period will decline, reflecting the stronger competitive environment in the consumer market, as well as increased competition in the business sector. Gartner has factored in RIM’s migration from BlackBerry OS to QNX which is expected in 2012. Analysts said this transition makes sense because RIM can create a consistent experience going from smartphones to tablets with a single developer community and — given that QNX as a platform brings more advanced features than the classic BlackBerry OS — it can enable more competitive smartphone products.

Gartner predicts that Nokia will push Windows Phone well into the mid-tier of its portfolio by the end of 2012, driving the platform to be the third largest in the worldwide ranking by 2013. Gartner has revised its forecast of Windows Phone’s market share upward, solely by virtue of Microsoft’s alliance with Nokia. Although this is an honorable performance it is considerably less than what Symbian had achieve in the past underlying the upward battle that Nokia has to face.

Gartner analysts said new device types will widen ecosystems. “The growth in sales of media tablets expected in 2011 and future years will widen the ecosystems that open OS communications devices have created. This will, by and large, function more as a driver than an inhibitor for sales of open OS devices,” said Carolina Milanesi, research vice president at Gartner.

“Consumers who already own an open OS communications device will be drawn to media tablets and more often than not, to media tablets that share the same OS as their smartphone,” Ms. Milanesi said. “This allows consumers to be able to share the same experience across devices as well as apps, settings or game scores. At the same time, tablet users who don’t own a smartphone could be prompted to adopt one to be able to share the experience they have on their tablets.”

Note *: An open OS makes a software developer kit (SDK) available to developers, who can use native application programming interfaces (APIs) to write applications. The OS can be supported by a sole vendor or multiple vendors. It can be, but does not have to be, open source. Examples are BlackBerry OS, iOS, Symbian, Android, Windows Phone, Linux, Limo Foundation, WebOS and bada.

Gartner’s detailed forecast is available in the report “Forecast: Mobile Communications Devices by Open Operating System, Worldwide, 2008-2015.” The report is available on Gartner’s website at http://www.gartner.com/resId=1619615.

IDC Forecasts Worldwide Smartphone Market to Grow by Nearly 50% in 2011 [March 29, 2011]

The worldwide smartphone market is expected to grow 49.2% in 2011 as more consumers and enterprise users turn in their feature phones for smartphones with more advanced features. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors will ship more than 450 million smartphones in 2011 compared to the 303.4 million units shipped in 2010. Moreover, the smartphone market will grow more than four times faster than the overall mobile phone market.

“Overall market growth in 2010 was exceptional,” said Kevin Restivo, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker. “Last year’s high market growth was due in part to pent-up demand from a challenging 2009, when many buyers held off on mobile phone purchases. The expected market growth for 2011, while still notable, will taper off somewhat from what we saw in 2010.”

To capture the strong consumer demand for smartphones, manufacturers have unleashed a steady stream of new models and features over the past two years. The battle for mind and market share has also resulted in stiff competition among the smartphone operating systems.

“Android is poised to take over as the leading smartphone operating system in 2011 after racing into the number 2 position in 2010,” said Ramon Llamas, senior research analyst with IDC’s Mobile Devices Technology and Trendsteam. “For the vendors who made Android the cornerstone of their smartphone strategies, 2010 was the coming-out party. This year will see a coronation party as these same vendors broaden and deepen their portfolios to reach more customers, particularly first-time smartphone users.”

Nokia’s recent announcement to shift from Symbian to Windows Phone will have significant implications for the smartphone market going forward. “Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share while other operating systems have brought forth new and appealing experiences,” added Llamas. “The new alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform. We expect the first devices to launch in 2012. By 2015, IDC expects Windows Phone to be number 2 operating system worldwide behind Android.”

Worldwide Smartphone Operating System 2011 and 2015 Market Share and 2011-2015 CAGR (listed alphabetically)

Operating System 2011 Market Share 2015 Market Share 2011-2015 CAGR
Android 39.5% 45.4% 23.8%
BlackBerry 14.9% 13.7% 17.1%
iOS 15.7% 15.3% 18.8%
Symbian 20.9% 0.2% -65.0%
Windows Phone 7/Windows Mobile 5.5% 20.9% 67.1%
Others 3.5% 4.6% 28.0%
Total 100.0% 100.0% 19.6%

Source: IDC Worldwide Quarterly Mobile Phone Tracker, March 29, 2011

CEO of Microsoft Germany to become Microsoft Vice President of Mobile Communications [April 14, 2010]

Achim Berg, Vorsitzender der Geschäftsführung Microsoft Deutschland und Vice President International In an interesting move Achim Berg (46), previously CEO of Microsoft Germany, is moving to Redmond to become Corporate Vice President of Mobile Communications Business & Marketing, a newly created position. He will be responsible for all marketing and business development activities for Windows phones worldwideand report to Andy Lees, senior vice President of Mobile Communications.

“Achim Berg will be excellent addition, and brings his excellent management style and his practical sales and marketing experience in the Mobile Communications Business Team (MCB) . His experience at Deutsche Telekom, Fujitsu / Siemens and Dellgives a comprehensive view of our business. Achim will be a major asset to the Leadership Team and will contribute to the Mobility business and MCB to help the team succeed with the important Launch of our Windows 7 Phone, “said Andy Lees.

“The wireless market is essential for Microsoft. Already more smartphones are sold worldwide than PCs. Mobile Internet access has become the standard and is more important than the simple network with other devices. I see a huge opportunity for Microsoft in this innovative market, “said Berg.

Germany has been one of the stronger markets for Windows Mobile, with the Microsoft OS holding a 19.9% market share there, only after Symbian and iPhone and well ahead of RIM’s 5.4%, according to recent Comscore numbers.

Achim Berg, Corporate Vice President, Windows Phone Marketing [Feb 22, 2011]

Achim Berg is corporate vice president of Windows Phone Marketing, responsible for business performance and marketing for Windows Phone software and services.

Berg joined Microsoft in February 2007 as general manager of Microsoft Germany and area vice president Microsoft International. In his capacity as chairman of the Managing Board he was responsible for the operations of Microsoft Corporation in its third-largest subsidiary.

Prior to joining Microsoft, Berg served as a member on the board of directors of Deutsche Telekom T-Com, Europe’s largest telecommunications company, where he was responsible for marketing and sales of the company’s fixed line business since 2002. In addition he was appointed to the supervisory board of T-Mobile and Matav (the largest telecommunication company in Hungary). From 1999 to 2001, Berg held the position of managing director of Fujitsu Siemens Computers GmbH. Between 1995 and 1999, he performed executive sales roles for the computer manufacturer Dell Deutschland GmbH, most recently as director for midmarket customers. Berg made his first career steps from 1989 to 1994, when he worked in various sales positions for Bull AG in Cologne, Germany.

In Cologne, Berg completed his studies in computer science in 1989. He attended the European Potential Management Program at the European Economic School (EAP). Berg spends his free time with his family and participates in sports such as marathon running, skiing and golfing.

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About Nacsa Sándor

Lazure Kft. • infokommunikációs felhő szakértés • high-tech marketing • elérhetőség: snacsa@live.com Okleveles villamos és automatizálási mérnök (1971) Munkahelyek: Microsoft, EMC, Compaq és Digital veterán. Korábban magyar cégek (GDS Szoftver, Computrend, SzáMOK, OLAJTERV). Jelenleg Lazure Kft. Amire szakmailag büszke vagyok (időrendben visszafelé): – Microsoft .NET 1.0 … .NET 3.5 és Visual Studio Team System bevezetések Magyarországon (2000 — 2008) – Digital Alpha technológia vezető adatközponti és vállalati szerver platformmá tétele (másokkal együttes csapat tagjaként) Magyarországon (1993 — 1998) – Koncepcionális modellezés (ma használatos elnevezéssel: domain-driven design) az objektum-orientált programozással kombinált módon (1985 — 1993) – Poszt-graduális képzés a miniszámítógépes szoftverfejlesztés, konkurrens (párhuzamos) programozás és más témákban (1973 — 1984) Az utóbbi időben általam művelt területek: ld. lazure2.wordpress.com (Experiencing the Cloud) – Predictive strategies based on the cyclical nature of the ICT development (also based on my previous findings during the period of 1978 — 1990) – User Experience Design for the Cloud – Marketing Communications based on the Cloud
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4 Responses to The high-end Windows Phone 7.5 (Mango) marketing

  1. Pingback: Felsőkategóriás Windows Phone 7.5 (Mango) kampány - Hírcsatorna - devPortal

  2. Windows Phone is likely to take Android’s strategy, and it will most likely be successful in it. iOS might face serious otruble in the future since it is only offered on one phone
    http://radiomobiletech.com/blogposts/windows-phone-may-take-20-percent-of-market-by-2015.html

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  4. Pingback: The leading ClearBlack display technology from Nokia | Experiencing the Cloud

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