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New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia
… by bringing premium experience to the entry-level smartphone market:
Update: In H2 CY12 we will witness whether it is possible to create a stable “bottom” smartphone segment with this exceptional added value on really bottom hardware or not!
The Nokia offensive of a year ago with “simple” Asha Touch was halted in Q1 CY2013.
(Note that Android smartphones are in the “free-fall” for the last 12 months and you can observe a “race to bottom” phenomenon among those vendors. See here, here and here.) New Nokia Asha 501 Television commercial [nokia YouTube channel, June 26, 2013]
Fastlane – Nokia Asha [nokia YouTube channel, June 28, 2013]
Living with Fastlane on the Nokia Asha 501 [Nokia Conversations, July 5, 2013]
… You’ll now get two home screens: Fastlane, and ‘Home’, which is the main menu. All you have to do is swipe left or right to access one or the other. … You can still customise the main menu so icons and apps can be easily accessed, but once you’ve been using the Asha 501 for a while, Fastlane means that you rarely need to access the second screen.
[July 5] The current lowest price is with a coupon offer for Rs. 4731 [$78.5]
[June 22] Pre-order Asha 501 at Rs. 5,199 [$88]; [June 15, list price] Rs. 6000 [$101]
(at the same time Lumia 520 in India is from Rs. 8,893 [$150], at Rs. 10,097 [$170] at the same Nokia Shop as the Asha 501 pre-order where the list price is Rs. 11,289 [$190])
see also: Nokia Asha 501 starts worldwide rollout [Nokia Conversations, June 24, 2013]:
… [Asha 501] goes on sale this week in Thailand and Pakistan, … Next week, the rollout will continue in India and progress onto countries in Europe, the Middle East and Africa, and Asia Pacific. In late summer, the Nokia Asha 501 will start selling in Latin American countries like Brazil. …
End of update
Peter Skillman (Head of Ux Design for Mobile Phones & HERE at Nokia) demonstrating
Swipe and Fastlane experiences on a greatly enlarged touchscreen,
actually from a ladder, at the May 9, 2013 launch in New-Delhi, India
- At its heart is a landmark new feature called Fastlane which was inspired by the much-loved swipe motion gestures on the iconic Nokia N9. Fastlane is designed so that you’re never more than a swipe away.
- Fastlane was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane.
- Fastlane is an interactive second home screen which tracks your past, present and future, showing up to 50 of your most recent activities. It brings all the different elements of your smartphone experience together.
- It continues Nokia’s focus on the ‘smarter Internet’ with an updated version of the Nokia Xpress browser with a fresh new user experience
- There is Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics.
- Fully leverages Nokia’s investments in Smarterphone, which it acquired in 2012 and builds on the best aspects of Series 40 to create something fresh and innovative. It also comes with design cues from Lumia.
- Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network. So developers will be incentivized to deliver quality apps, previously found only on high-end smartphones.
At the launch in New-Delhi, India there were the following notable remarks as well:
- ~80M people are using the Nokia Xpress browser now
- 20M Asha Touch devices were sold since its launch 10 months ago
- Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501
- Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501
- Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.
- There are 120 ad agencies involved in NAX in 200+ countries
- There are 158 operators involved in Nokia’s operator billing network in 59 markets
- All that will provide a 2.5X increase in terms of developers’ revenue
- Nokia is the first manufacturer to bundle Facebook for free with Nokia Asha 501
- Such partnership is quite important to Facebook as the company sees its biggest opportunity in getting 5B billion people on-line who were not before (so far “only” 750M people access Facebook from their mobile devices)
Happy Nokia presenters posing for photos
at the end of the launch in India
Making of the New Nokia Asha [nokia YouTube channel, May 9, 2013]
First hands-on with the Nokia Asha 501 [nokia YouTube channel, May 9, 2013]
The best thing is to watch The Nokia Asha 501 – Peter Skillman, Nokia Design Team [nokia YouTube channel, May 9, 2013]
Meet the next generation: Nokia Asha 501 [Nokia Conversations, May 9, 2013]
The aspirational meets the affordable in Nokia’s beautiful new touchscreen smartphone with social networking and a smarter Internet at its very core
The Nokia Asha 501 is set to break down a lot of barriers and smash people’s expectations of just how much ‘smartphone’ their money can buy.
It’s a touchscreen experience with social networks, content sharing and connectivity deeply integrated into a wonderful, responsive and revamped operating system.
Design and Colours
However, the first thing you will notice about the trail-blazing Nokia Asha 501 is the gorgeous design. Its lines and shapes are streamlined, compact and clean.
The seamless look and feel is of a premium product that is part of a unified modern design family, from the Lumia 920 to the Nokia 105.
After you’ve admired the durable two-part construction with the removable monobody, the next thing you’ll have to do is make a choice.
The Asha 501 is available in bright red, bright green, cyan, yellow, white and black.
The colour story continues with the red headphones that are included in the box. It’s sure to become a signature look!
Nokia Asha platform
The Asha 501 is powered by a new software platform, which fully leverages Nokia’s investments in Smarterphone, which it acquired in 2012 and builds on the best aspects of Series 40 to create something fresh and innovative.
The result is an evolutionary operating system that is fast, responsive and easy to use.
The Asha platform is faster, more responsive and more flexible too. This means new features and functionalities can be anticipated with future updates.
Developers will be able to create apps for the Nokia Asha 501 that will also be compatible with future Asha platform-based devices.
Living in the Fastlane
The forward-thinking approach to the Asha 501 extends to the user experience.
At its heart is a landmark new feature called Fastlane. Inspired by the much-loved swipe motion gestures on the iconic Nokia N9, Fastlane makes it faster and easier to access whatever is most important to you.
Whether it is the applications you use the most, the latest images you’ve captured or your social network updates, Fastlane is designed so that you’re never more than a swipe away.
Think of it as intelligent multitasking, or think of it as an interactive second home screen. Either way, Fastlane tracks your past, present and future, showing up to 50 of your most recent activities. It brings all the different elements of your smartphone experience together.
Smarter Internet
In just a few short years, more people will be accessing the Internet on a mobile phone than any other kind of electronic device.
This is why the Asha 501 continues Nokia’s focus on the ‘smarter Internet’ with an updated version of the Nokia Xpress browser with a fresh new user experience.
Of course, it still uses cloud-compression technology to reduce data by up to 90 per cent, making it both faster and cheaper for people to get online.
Hardware matters
Straight out of the box, there will be Facebook, Twitter, instant messaging and Weather Channel apps installed, together with premium games from Gameloft, such as Big Little City and Real Football 2013.
There’s also the now-legendary offer of 40 Free EA Games for you to download and keep forever from the Nokia Store.
The Asha 501 will be the first Nokia device at such a low price point to use a micro-SIM. Furthermore, it will come in a single-SIM variant and a Dual-SIM version with Nokia’s unique Easy-Swap SIM technology, which allows people to switch SIM cards without having to power off the device.
It features a 3.2-megapixel camera, WiFi, a lock screen with a glanceable clock and the 3-inch capacitive screen is made out of hardened glass. There’s 4GB of internal memory and support for a micro-SD card up to 32GB.
The battery life offers an incredible 48 days in standby and 17 hours of talk time – that means you could talk from 7am to midnight non-stop!
The Nokia Asha 501 will cost $99 before taxes and subsidies. It’ll be available in more than 90 countries worldwide from Q2.
See also: Nokia Asha 501: exclusive photos [Nokia Conversations, May 9, 2013]
Nokia Asha Platform Unlocks Sub-100 USD Smartphone Opportunity for Developers [press release, May 9, 2013]
New Asha platform delivers developers a consistent quality application experience in the world’s fastest growing smartphone category
New Delhi, India and Espoo, Finland – Nokia today announced a global initiative to unlock the sub-100 USD smartphone market for developers with the release of its Nokia Asha platform. Nokia also announced the Nokia Asha 501, the first smartphone built for the new platform.
Developers who write applications for the Nokia Asha 501 will reach all smartphones based on the new Asha platform without having to re-write code. Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501.
“We’ve seen a tremendous increase in consumer demand for apps for our Asha smartphones, as witnessed by the growth of downloads in Nokia Store,” said Marco Argenti, head of Developer Experiences at Nokia. “Consumers expect quality apps at every price point. With the new Asha platform, developers will be incentivized to deliver those quality apps, previously found only on high-end smartphones, thanks to unprecedented volumes and reach opportunities through one distribution channel and a single platform.”
Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.
Developers will also get easy-to-use development tools and more ways to sell and promote apps, including the new Nokia In-App Payment tool.
New Nokia Asha SDK 1.0 and Nokia Asha web app tools
The new Nokia Asha Software Development Kit 1.0 is a suite of tools that support the development, testing, packaging and deployment of Java apps on the Nokia Asha platform.
The new Nokia Asha web app tools include a Web Development Environment (WDE), an integrated development environment (IDE) that developers can use to create and edit their Nokia Asha web apps; Web Inspector to help developers to debug and inspect elements in their web apps; and a new Web Designer Tool for creating great user experience for their web apps.
Nokia In-App Payment
Nokia also announced the new Nokia In-App Payment tool, designed to make it easier for developers to sell content from within their apps. It provides a simple and secure purchase experience for consumers and transparent payments for developers. Nokia In-App Payment will also be available for existing Asha and Series 40 phones, such as the Nokia 301. Nokia will release a public beta of Nokia In-App Payment in the coming weeks. Developers can sign-up for the beta at www.developer.nokia.com/inapppayment.
Developers voice support for new Nokia Asha platform
Dennis Crowley, CEO and co-founder of Foursquare: “Nokia continues to be a valued partner for Foursquare. The new Foursquare app on Asha delivers a fantastic search and discovery experience to help people make the most of where they are. As we head into the next wave of new Asha smartphones, we look forward to making Foursquare available for millions of Asha customers around the world.”
Michael Fisher, Director of Mobile Business Development, Twitter: “Twitter’s integration into the new Asha platform, along with preloaded Twitter application that ships on Nokia devices, offers people a richer Twitter experience. Whether you want to share a photo or news article, connect with people or find out what’s happening around the world, it’s now easier than ever to use Twitter on this family of devices.”
Sebastien Thevenet, General Manager SEA-Pacific, Gameloft: “As Nokia’s long term partner, with to date 200 million downloads recorded on Nokia Store, Gameloft is thrilled to offer four preloaded high quality games on the Nokia Asha 501 at launch (Assassin’s Creed 3, Bubble Bash 3, Real Football 2013, Little Big City) and overall more than 30 games to download on Nokia Store down the track. Those innovative titles are Try and Buy and Free to Play games making the most of Asha Full Touch capabilities and unique user interface, truly bringing a smartphone gaming experience at your fingertips.”
Akira Morikawa, CEO of Line Corporation: “Line’s partnership with Nokia is very important and it will continue on new Asha. Delivering Line on new Asha represents our commitment of ensuring that people around the world will experience the joy of communication through Line on Asha smartphones.”
Manish Agarwal, CEO, Reliance Games: “Reliance Games and Nokia have together demonstrated the combined power of localized content and a distribution platform in India. Our partnership with Nokia is a very cherished partnership for us to demonstrate the power of GoLocal. Reliance Games is committed to develop games on localized themes on the new Asha platform and entertain millions of people around the world by working closely with local Nokia teams in India, Asia Pacific, Latin America and other growth markets.”
Keshav Bajaj, VP Business Development, Nimbuzz: “Most of the 150 million and counting Nimbuzz users are from markets where Nokia Asha continues to gain momentum, including India, South East Asia, Middle East and Africa. We are very excited to have an application exclusively built for the new Asha platform to ensure the best user experience. This is yet another initiative from Nimbuzz for one of its most exclusive partners, Nokia.”
Alex Adjadj, Director of Strategic Development, Mobile Sales & Marketing, Namco-Bandai: “NAMCO BANDAI has been developing mobile games for over 10 years but there are still regions of the world where users haven’t seen or played PAC-MAN. Our 22 titles available in 13 languages for the Nokia Asha 501 is a testament to our commitment to Nokia to bring a great experience to mobile users of all demographics and budgets.”
Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India: “Given the popularity of Asha devices, the ESPNcricinfo app on the Asha 2013 platform is a dynamic way to reach growing numbers of mobile users in emerging markets. It is a rich platform where the ESPNcricinfo app can provide comprehensive cricket coverage tailored to suit on-the-go consumption of today’s passionate fans, including its famed match coverage, the latest news stories, insightful editorial pieces covering International & domestic cricket – all tailor-made for mobile consumption.”
New Nokia Asha 501 Dual SIM – One swipe to access everything you love [nokia YouTube channel, May 9, 2013]
Nokia introduces the Nokia Asha 501 [press release, May 9, 2013]
Nokia Asha 501 and Asha platform reinvent the affordable smartphone category
New Delhi, India and Espoo, Finland – Nokia today unveiled the first of a new family of Asha smartphones with the introduction of the Nokia Asha 501. The handset pushes the boundaries of affordable smartphone design with bold color, a high-quality build and an innovative user interface. The Nokia Asha 501 is the first device to run on the new Asha platform, which is designed to make the experience faster and more responsive. The Asha platform also helps developers to create, publish and make more money from apps made specifically for the new generation of Asha devices.
Standout design, innovative user interface
The Nokia Asha 501 makes high-end design and quality accessible to more people. The device is available in a choice of six striking colours that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back’ button. The compact new Asha weighs only 98 grams, for the ultimate portability.
The Nokia Asha 501 is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.
Smarter and more personal Internet experiences
The new Asha comes with Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.
“Nokia has surpassed expectations of what’s achievable in the sub-100 USD phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers,” said Neil Mawston, executive director, Global Wireless Practice, Strategy Analytics. “This is a welcome addition to the market and a refreshing option for consumers looking to upgrade from feature phones.”
Asha platform for next-generation family of devices
The new Nokia Asha 501 was purpose-built to give people the best possible mobile experiences at an affordable price. It is highly efficient, with an industry-leading standby time of up to 48 days*. The Asha 501 is the first smartphone built on the new Asha platform, which leverages Nokia’s investments in Smarterphone, a company which Nokia acquired in 2012.
The new Asha platform provides developers with an open, standards-based environment for creating quality apps for consumers. Developers can create apps for the Nokia Asha 501 that will be compatible with future Asha platform-based devices. Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.
Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.
The HERE experience, based on Nokia’s leading location-based platform, will also be available as a download for the Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.
“The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price.”
Facebook and global operators to support Nokia Asha 501 with free data plans
The Nokia Asha 501 is expected to start shipping in June 2013. It is expected to be available through approximately 60 operators and distributors in more than 90 countries worldwide.
“We are very happy to offer the new Nokia Asha 501 through our subsidiaries in the continent. We are certain that this innovative device will follow the successful footprint of the Nokia Asha family, combining affordability with the best communication and Internet browsing capabilities,” said Marco Quatorze, Value Added Services Director for America Movil.
A leading operator in the Asia-Pacific region, Telkomsel is also supporting the arrival of the new Nokia Asha. “The Nokia Asha 501 will help us to boost the mobile Internet in Indonesia. It is powered by innovations like the Nokia Xpress Browser, based on a very efficient data consumption technology which allow us to offer best data plan tariff for people,” said Alistair Johnston, Chief Marketing Officer (CMO) of Telkomsel. “We have a billing agreement with Nokia that supports the creation of local applications absolutely relevant to Indonesian consumers.”
The popularity of the Nokia Asha family has also prompted innovative approaches to bundled mobile services. Nokia, Facebook and mobile network operator Airtel announced they have joined forces to offer data-free access to the standalone Facebook app, as well as the mobile site m.facebook.com. By the end of second quarter, current Airtel subscribers in Africa and India** will be able to enjoy unlimited, data-free access to Facebook from their Nokia Asha 501 for a limited period of time.
Commenting on the partnership, Andre Beyers, Chief Marketing Officer for Airtel Africa, said: “The collaboration with Nokia is in line with our strategy of enabling people to access data in Africa as we seek to bridge the digital divide across the continent. We’re already witnessing tremendous growth in data use across the 17 countries where we operate. The provision of free Facebook access is an excellent proposition to the millions of Airtel consumers. We are extremely delighted to partner with Nokia to give our consumers an even better mobile experience.”
Telkomsel will provide a specific Nokia Telkomsel Asha data plan that offers up to 500 MB of data use and includes 60 minutes of calls and 60 SMS. The company will also provide a one month free data plan to consumers using Nokia Asha 501 that can be used for all mobile Internet activities including access to Facebook or downloading apps.
“This bundle is a great way to discover Facebook on your Nokia Asha and enjoy the experience for longer without worrying about data charges,” said Vaughn Smith, VP mobile partnerships, Facebook. “Working in close partnership with Nokia and global operators made this offer possible and we’re excited to help connect the world on Facebook.”
MTN, a leading operator across Africa, said it will also offer the Nokia Asha 501 and ease access to Facebook. “We are excited to support this initiative with Facebook in Nigeria and Zambia and we are looking forward to expand it to other markets,” says Pieter Verkade, group chief commercial officer at MTN.
Product specifications and availability
The Nokia Asha 501 is available in single or EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:
– Dimensions: 99.2 x 58 x 12.1 mm; 98 grams
– Camera: 3.2 MP
– Single SIM standby time: up to 48 days***
– Dual SIM standby time: up to 26 days***
– Talk time: up to 17 hours
– Additional memory of 4GB (card included in box), expandable up to 32GB
– Forty free EA Games worth €75 downloadable from Nokia Store
– Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
– Suggested pricing is 99 USD before taxes and subsidies.Read more about the Nokia Asha 501 on Nokia Conversations: http://conversations.nokia.com/?p=120951.
* when using the single SIM model
**Under test conditions; actual results may vary, depending on use.
** *Time implementation differs by country
$50 Nokia Asha 205 QWERTY phones and Nokia 206 feature phones with smartphone like connectivity and web experience but with more convenient keyboard interactions
Or further steps taken by Nokia to defend its enviable position of stabilized 75+ million quarterly unit sales on the “sub-smartphone” market. This is a significant addition to the already successful:
– Smartphone-like Asha Touch from Nokia: targeting the next billion users with superior UX created for ultra low-cost and full touch S40 devices [July 20 – Oct 18, 2012] and
– With Asha Touch starting at $83 and Lumia at $186 Nokia targeting the entry-level and low-end smartphone markets [Nov 1, 2012]
Nokia Asha 205 Price in India is Rs. 2,750/-, i.e. ~$50 at the online Shopping Portals there. The retail store price will be more than this. Since the estimated retail price announced was around $62 for both we could say that for the Nokia 206 the lowest retail price will be the same $50. With this Nokia has a perfect entry barrier against the onslaught of the entry level Android devices as well. I mean:
– $48 Mogu M0 “peoplephone”, i.e. an Android smartphone for everybody to hit the Chinese market on November 15 [Nov 9, 2012]
Nokia Asha 205 Dual SIM: Everyone online now [nokia YouTube channel, Nov 26, 2012]
Nokia 206 Dual SIM: Larger than life [nokia YouTube channel, Nov 26, 2012]
Most social ever: Nokia Asha 205 | Nokia 206 – reinventing the feature phone |
With its QWERTY keypad, it’s made to make messaging and connecting through social networks quick and easy.The usability of the keyboard is one of the key factors in the success of QWERTY phones, and the Nokia Asha 205 comes with isolated keys and quick-access buttons for superior speed and accuracy. Super-social, the phone even boasts a dedicated button for access to Facebook, for the first time on a Nokia phone. |
The Nokia 206 brings together classic and contemporary, with a traditional keypad married to a stunning design and a generous 2.4-inch screen. Like the Nokia Asha 205, it comes in single and dual-SIM varieties. |
Sharing accelerated with SlamThe Nokia Asha 205 (and the Nokia 206 –also announced today) sees the debut of a brand new sharing technology from Nokia called ‘Slam’. What is it? Let’s say you take a picture, choose ‘Send’ and then ‘Slam’ from the list. This quickly detects the nearest Bluetooth-enabled device and offers that device the file.The other person can accept and download the picture instantly, without any need to pair the two devices, as you have to with regular Bluetooth sharing. The owner of the other device doesn’t even need to have a Nokia phone or Slam installed. You can also share using all the normal options like social networks and email. |
Slam it to meAs with the Nokia Asha 205, owners of the Nokia 206 can take advantage of the new Nokia Slam technology for sharing items on their phone. This uses Bluetooth for transmission, but doesn’t require you to pair the two phones. We’ll be going deeper into how it works and why you want Slam in a forthcoming article. |
Smarter Internet for service savingsThe Nokia Asha 205 is designed to make smarter use of the Internet, sipping data as it’s asked for, rather than guzzling it down unnecessarily. Notably, the latest version of the Nokia Xpress Browser is preinstalled, which uses cloud-based servers to reduce data volumes by 90 per cent, saving owners money. The browser is optimised for social networks and content discovery, making it quick and easy to make updates or read the content you want.Owners will also find Nokia Nearby installed. While the phone doesn’t have GPS, it can make use of cell-tower co-ordinates to present a local map and identify nearby points of interest like cafes or landmarks. The app shares the massive database of places used in Nokia Maps, so they’ll never run out of places to go. |
With the Nokia Xpress Browser installed, owners don’t need to fear running up excessive data charges when browsing the Web on their phone. It calls upon cloud-based servers which cut download sizes by up to 90 per cent, saving the owner money.Where the service is available, the Nokia 206 will ship with Nokia Life. |
King of contentFacebook, Twitter and eBuddy apps are preinstalled to connect with friends and family from the start. There’s also the very popular EA gift pack of 40 free premium games (worth around €75, depending on the market) to download and keep forever.Of course, owners also have access to the Nokia Store and the 1000s of free and paid games and apps available there.In selected markets, the phone will also ship with Nokia Life or the new Nokia Life+. |
AppstravaganzaYou can also share instantly to Facebook, as well as email. WhatsApp ( in the single SIM version) and eBuddy are preinstalled, and there’s a gift pack of ten premium entertainment titles to download. In addition, there are 1000s of free and paid games and apps in the Nokia Store. |
– |
The camera is optimised for content sharing with lower sized files. The 1.3-megapixel resolution can automatically resize pictures to around 700KB. This is great for a Facebook posting. It also offers an ‘intelligent imaging’ feature, which will tell you when self-portraits are in focus, and allows you to take a sequence of shots and choose the best. Video capture is also supported. |
Facebook and Nokia partner to increase connections on-the-go [Nokia press release, Nov 26, 2012]
Facebook and Nokia have today announced an innovation with the introduction of a built-in Facebook button available on the new Nokia Asha 205.
Introduced today, the Nokia Asha 205 is the first Nokia phone that includes a dedicated Facebook button, designed for people who want the fastest, one-click access to popular Facebook features.
“People around the world use Facebook Mobile to connect and share with their friends,” said Javier Olivan, head of growth, engagement and mobile for Facebook. “We are focused on delivering the best Facebook experience to as many people as possible and our partnership with Nokia perfectly complements our strategy of giving people around the world a rich Facebook experience for keeping in touch with their friends.”
“Globally, young consumers have increasingly started using Facebook for socializing, keeping in touch and striking new friendships. The launch of the Nokia Asha 205 responds to this growing demand and gives them a unique option for accessing Facebook while on-the-go,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “We have seen that many people who use Nokia Asha devices are hyper-social and we are proud to partner with Facebook to improve the user experience of those consumers further with the introduction of the Facebook button.”
The new Nokia Asha 205 enables people to easily access the Facebook for Every Phone app and use messaging, one of its most popular features. People using the messaging features in Facebook for Every Phone can now:
- See which of their friends are online to start chatting with them right away
- Start messages and group chats fast
- Reach more of the people they know, wherever they are, no matter what device they are using
People using the Nokia Asha 205 can also easily access other Facebook features, such as sharing photos and status updates with their friends, so they can stay close to the people around them with the touch of a button.
Nokia introduces ‘Slam’ on the new Nokia Asha 205 and Nokia 206 [Nokia press release, Nov 26, 2012]
…
Introducing Slam for fast, in the moment content-sharing
The Nokia Asha 205 and Nokia 206 are the first Mobile Phones devices to include Nokia’s exclusive Slam feature. Slam allows consumers to share multimedia content like photos and videos with nearby friends almost instantly. Slam works with most Bluetooth-enabled mobile phones without the need to pair devices, and without the recipient needing to also have Slam*. In just a few clicks, people can ‘Slam’ their content to another device faster than with Bluetooth alone and without consuming Internet data.“The latest Nokia devices give super-social consumers new ways to express their personalities through design, color and innovative new features like Slam,” explains Timo Toikkanen, Executive Vice President, Mobile Phones, Nokia. “Both devices are built with the trust and quality people have come to expect from Nokia, and offer smarter Internet experiences that help save money today and tomorrow.”
Nokia Asha 205: the ultimate social phone
The expressive Nokia Asha 205 has a pleasingly tactile QWERTY keyboard. It also introduces a new, dedicated Facebook button, making it the perfect device for social people who want the fastest access to their Facebook profile. Combined with eBuddy Chat, Twitter and support for popular email accounts such as Gmail, the Nokia Asha 205 is designed to allow that people are never more than a few clicks away from their social networks.Other key features of the Nokia Asha 205 include:
– eBuddy screen notifications that keep users up-to-the-minute on new conversations
– The free Nokia Life+ web app, including the Life Skills and Live Healthy services
– A comprehensive mobile entertainment package, including 40 free EA Games available for download, along with tens of thousands of other apps available from the Nokia Store
– Available in single SIM and dual SIM models
– Dual SIM model features Nokia’s exclusive EasySwap technology that enables consumers to change SIM cards without having to turn off the device
– Great standby time: up to 37 days with single SIM and up to 25 days with dual SIMThe Nokia Asha 205 is available in Cyan, Magenta and Orange. The estimated retail price for the Nokia Asha 205 is around USD 62, excluding taxes and subsidies, and it is expected to start shipping in the fourth quarter of 2012.
Nokia 206: beautifully bold Internet
The Nokia 206 features a classic alphanumeric keypad and a generous 2.4″ display, giving ample room to surf the Internet, play games, or chat with friends. People can also enjoy fast access to Facebook and Twitter right from the home screen. Featuring a vibrant color palette including Cyan, Magenta and Yellow, the Nokia 206 is the ideal phone for those who want familiarity and ease of use, coupled with beautiful design and all the benefits of the mobile Internet.Other key features of the Nokia 206 include:
– Imaging technology that optimizes photos taken with the 1.3MP camera for sharing on Facebook
– A comprehensive social and mobile entertainment package with eBuddy Chat, WhatsApp** and a gift pack of 10 free, premium content items
– Available in single SIM and dual SIM models
– Dual SIM model features Nokia’s exclusive EasySwap technology that enables consumers to change SIM cards without having to turn off the device
– Impressive standby time: up to 47 days with single SIM and up to 28 days with dual SIMThe estimated retail price for the Nokia 206 is around USD 62, excluding taxes and subsidies, and it is expected to start shipping in the fourth quarter of 2012.
The new devices take full advantage of the Nokia Xpress Internet platform, which uses Nokia’s cloud technology to reduce data consumption by up to 90%, helping consumers enjoy more affordable Internet access. They also feature Nokia Nearby, a web app that helps consumers discover points of interest such as restaurants, shopping and ATM machines close to their location.
*’Slam’ currently not compatible with iOS and Windows Phone devices
**Available on single SIM variants only
http://www.developer.nokia.com/Devices/Device_specifications/Comparison.xhtml?dev=Asha_205,Nokia_206
Nokia Asha 205 the ultimate social phone, with a QWERTY keyboard and new Facebook button |
Nokia 206 reinventing the feature phone, with a traditional keypad married to a stunning design and a generous 2.4-inch screen |
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Technical Specs |
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Developer Platform |
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Operating System |
Nokia OS |
Nokia OS |
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Screen Resolution |
320 x 240 pixels |
240 x 320 pixels |
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General |
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Development Frameworks |
Java |
Java |
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Screen Resolution |
320 x 240 pixels |
240 x 320 pixels |
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Screen Color Depth |
16 bits |
16 bits |
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Screen Size |
2.4 inches |
2.6 inches |
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Display Technology |
LCD transmissive |
LCD transmissive |
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Device Size |
112.8 x 61.1 x 13 mm |
116 x 49.4 x 12.4 mm |
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Volume |
104 cc |
64 cc |
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Weight |
94 g |
91 g |
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Keypad |
QWERTY Keyboard |
Grid Key Mat |
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Other Keys |
2 Labeled Soft Keys |
3 Labeled Soft Keys |
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Frequency Bands |
GSM 1800 |
GSM 1800 |
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Data Bearers |
Dual Transfer Mode (MSC 12) |
Dual Transfer Mode (MSC 12) |
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Regional Availability |
Global |
Africa, Asia-Pacific, Europe, Middle East |
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Consumer Link |
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Developer Page Link |
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Notes |
1Combined call termination and power key |
1Combined Call Termination and Power key. |
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Extra Features |
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Extra Features |
Dual SIM[1] |
Dual SIM[1] |
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Notes |
1with RM-862 |
1with RM-872 |
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APIs |
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Java Runtime |
Java Runtime 1.0.0 for Series 40 |
Java Runtime 1.0.0 for Series 40 |
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Java Technology |
JSR 139 Connected, Limited Device Configuration (CLDC) 1.1JSR 118 MIDP 2.1JSR 75 FileConnection and PIM API 1.0JSR 82 Java™ APIs for Bluetooth 1.1JSR 135 Mobile Media API 1.1JSR 172 J2ME™ Web Services Specification 1.0 (RPC package)JSR 172 J2ME™ Web Services Specification 1.0 (XML Parser package)JSR 177 Security and Trust Services API for J2ME™ 1.0 (SATSA-APDU package)JSR 177 Security and Trust Services API for J2ME™ 1.0 (SATSA-CRYPTO package)JSR 179 Location API for J2ME™ 1.0JSR 184 Mobile 3D Graphics API for J2ME™ 1.1JSR 205 Wireless Messaging API 2.0JSR 211 Content Handler API 1.0JSR 226 Scalable 2D Vector Graphics API for J2ME™ 1.1JSR 234 Advanced Multimedia Supplements 1.1 (audio3d)JSR 234 Advanced Multimedia Supplements 1.1 (camera)JSR 234 Advanced Multimedia Supplements 1.1 (music)Nokia UI API 1.1JSR 248 Mobile Service Architecture Subset 1.1 for CLDC 1.1 |
JSR 139 Connected, Limited Device Configuration (CLDC) 1.1JSR 118 MIDP 2.1JSR 75 FileConnection and PIM API 1.0JSR 82 Java™ APIs for Bluetooth 1.1JSR 172 J2ME™ Web Services Specification 1.0 (RPC package)JSR 172 J2ME™ Web Services Specification 1.0 (XML Parser package)JSR 177 Security and Trust Services API for J2ME™ 1.0 (SATSA-APDU package)JSR 177 Security and Trust Services API for J2ME™ 1.0 (SATSA-CRYPTO package)JSR 179 Location API for J2ME™ 1.0JSR 184 Mobile 3D Graphics API for J2ME™ 1.1JSR 205 Wireless Messaging API 2.0JSR 211 Content Handler API 1.0JSR 226 Scalable 2D Vector Graphics API for J2ME™ 1.1JSR 234 Advanced Multimedia Supplements 1.1 (audio3d)JSR 234 Advanced Multimedia Supplements 1.1 (music)Nokia UI API 1.1JSR 135 Mobile Media API 1.2[1]JSR 248 Mobile Service Architecture Subset 1.1 for CLDC 1.1 |
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Recommended Java SDK |
Nokia SDK 1.0 for Java |
Nokia SDK 1.0 for Java |
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Java API Access Permissions |
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Certificates |
UTI Root |
UTI Root |
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Notes |
– |
1without RTSP |
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Browser, Flash and Web Technologies |
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UAProfile Link |
– |
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Browser Details |
HTML 4.0 |
HTML 4.0 |
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Flash Technology |
Flash Lite 4.0 |
– |
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Flash Lite Features |
Screensaver |
– |
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Multimedia |
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Camera Resolution |
640 x 480 pixels |
1280 x 960 pixels |
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CMOS Sensor |
300000 pixels |
1.3 Megapixels |
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Camera Digital Zoom |
4 x |
4 x |
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Camera F-Stop/Aperture |
f/2.8 |
f/2.8 |
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Camera Focus range |
15 cm to infinity |
15 cm to infinity |
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Camera Image Formats |
JPEG/Exif |
JPEG/Exif |
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Camera Features |
Auto and Manual White Balance, Full Screen Viewfinder, Self Timer, Still Image Editor |
Auto and Manual White Balance, Full Screen Viewfinder, Self Timer, Still Image Editor |
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Video Recording Resolution |
176 x 144 pixels |
640 x 480 pixels |
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Video Recording Frame Rate |
10 fps |
15 fps |
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Video Digital Zoom |
– |
4 x |
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Video Recording Formats |
H.263 |
H.263, MPEG-4 |
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Video Features |
Video Player |
Video Player |
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Video Playback Formats |
3GPP formats (H.263), H.264/AVC, MPEG-4 |
3GPP formats (H.263), ASF, AVI, H.264/AVC, MP4, MPEG-4, WMV |
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Video Playback Frame Rate |
15 fps |
15 fps |
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Graphic Formats |
BMP, GIF87a, GIF89a, JPEG, M3G, PNG, SVG-T, WBMP |
BMP, GIF87a, GIF89a, JPEG, M3G, PNG, SVG-T, WBMP |
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Theme Version |
Series 40 Theme v3.0 |
Series 40 Theme v3.0 |
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Suggested Theme Template |
Series 40 Compact UI |
Series 40 Simple UI |
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Audio Features |
Audio Equalizer |
Audio Recorder AMR |
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Audio Formats |
AAC, AAC LC, AMR-NB, AMR-WB, HE-AAC v2, MIDI Tones (poly 64), Mobile XMF, MP3, MP4, NRT, True tones, WAV, WMA |
AAC, AMR-NB, AMR-WB, MIDI Tones (poly 64), Mobile XMF, MP3, MP4, NRT, True tones, WAV, WMA |
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Speech Codecs |
AMR-NB |
AMR-NB |
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Notes |
1up to 103 phon |
– |
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Memory Functions |
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ROM Memory |
64 MB |
64 MB |
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RAM Memory |
16 MB |
32 MB |
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Memory Card type |
Micro SD |
Micro SD |
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Maximum Memory Card Size |
32 GB |
32 GB |
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Maximum Heap Size |
2 MB |
2 MB |
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Maximum JAR Size |
2 MB |
2 MB |
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Connectivity |
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Local Connectivity |
Bluetooth 2.1 +EDR[1] |
Bluetooth 2.1 +EDR |
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Bluetooth Profiles |
DUN, FTP, GAP, GOEP, HFP, HSP, L2CAP, OPP, PBAP 1.0, SDAP, SPP 1.0 |
DUN, FTP, GAP, GOEP, HFP, HSP, OPP, PBAP 1.0, SAP, SDAP, SPP 1.0 |
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Notes |
1with Slam |
– |
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Messaging |
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Messaging |
AMS, IM, MMS+SMIL, SMS |
AMS, IM, MMS+SMIL, SMS |
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Messaging Features |
OMA Instant Messaging and Presence Service v1.2.1 |
OMA Instant Messaging and Presence Service v1.2.1 |
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Email Solutions |
Gmail: IMAP/SMTP |
Gmail: IMAP/SMTP |
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Supported Email Protocols |
IMAP4, IMAPS, POP3, SMTP |
IMAP4, IMAPS, POP3, SMTP |
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Power Management |
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Power Management |
2.0mm Charger Connector |
2.0mm Charger Connector |
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Battery model |
BL-5C 3.7V 1020mAh |
BL-4U 3.7V 1110 mAh |
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GSM Talk Time up to |
11.0 hours |
20.0 hours |
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GSM Standby Time up to |
891.0 hours |
1132.0 hours |
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Video Playback Time up to |
– |
6.0 hours |
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Video Recording Time up to |
– |
5.0 hours |
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Music Playback Time up to |
31.0 hours |
41.0 hours |
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Other |
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OMA Device Management |
OMA Client Provisioning v1.1 |
OMA Client Provisioning v1.1 |
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Synchronization |
OMA Data Synchronization v1.1.2 |
OMA Data Synchronization v1.1.2 |
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Digital Rights Management |
OMA DRM Forward Lock |
OMA DRM Forward Lock |
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DRM Delivery Method |
HTTP Download |
HTTP Download |
Tune in with Nokia Internet Radio for Series 40 devices [Nokia Conversations blog, Nov 28, 2012]
Listening to the radio feels intimate and personal in a way that’s difficult to replicate when you are watching TV. Unless, of course, you’re only listening to some pop or dance music station while you are doing the washing up.
But isn’t that variety part of radio’s magic? You might be listening to a heart-rending eulogy one minute and then a live sports commentary the next.
Another advantage that radio has traditionally enjoyed over TV is that it’s genuinely portable. Portability certainly lies at the heart of the Nokia Internet Radio app for Series 40 devices.
This great app, which is free to download from the Nokia Store, streams hundreds of radio stations from around the world direct to your mobile phone.
It is one of my favourite apps on my Nokia Asha 311, where it uses the WiFi connection so that it is not using any of my precious data allowance.
Finding the stations
Using Nokia Internet Radio is extremely easy and once you are familiar with how it works then you can also set up quick access to your favourite stations.
To start you will need to select a station to listen to. As you might imagine, there are hundreds of radio stations being streamed online all over the world, so Nokia Internet Radio has created a directory to help you find what you are looking for.
Select the three horizontal lines icon in the top left corner to open the app’s menu and tap on Station Directory.
The directory itself is further divided into these categories:
- Genres
- Languages
- Countries and Regions
There is also a search option if you happen to know the name of the station that you wish to listen to.
For example, if you want to discover which jazz music stations are available then you would select, Genre and scroll down to Jazz.
Selecting this folder will present you with a list of all jazz stations – as a matter of fact there happens to be 707 jazz stations listed in the directory. Pressing on any of these stations will start the stream and you can listen to your heart’s content.
As I am writing this, I happen to have 4U Smooth Jazz, a French station, playing on my Asha 311’s fantastic external speaker. That’s not a station I could have picked up with my old analogue radio!
The player
At any time you can return from the directory to the ‘player’. You do this by again selecting the option in the menu button (or by pressing the back button in the bottom right).
The player gives you further controls such as adjusting the volume, selecting the next station in the directory, or previous station and, where it’s available, the name of the song that is being played will even scroll across your screen.
One thing that may not be immediately obvious is that you can tap on the name of the station in the player and this will give you further information about it.
Saving favourites
Having such a vast directory is fantastic but it can also make navigating through them all rather time consuming.
Thankfully, once you’ve found the station you’re after, or have stumbled upon something that you like, it can be easily saved as a favourite for quick access in the future.
You can do this for any station that is currently playing by bringing up the menu on the player screen and selecting ‘Add to favourites’.
From the menu list – if you select Favourites you will find all your selected stations. After a while you might have a lot of stations stored even in your favourites! However, there is an easy remedy to this problem – you can also create different folders within your favourites to keep them organised.
To create a folder, select the menu button when you are in your Favourites and you will see the ‘Add New Folder’ option appear. You can even name your folders.
Another of my favourite features is the ‘recently played’ list that you can select from the main menu.
This shows you all the songs (where the naming information is available) that you have been listening to across all the radio stations. It’s really handy if you want to get the name of a song.
One final great feature about Nokia Internet Radio is that it continues playing even when you have put the display to sleep and the phone is locked. A minor thing perhaps but it truly turns my Asha 311 into a true Internet Radio.
Nokia Internet Radio is available for a number of Series 40 devices, including Asha. Series 40 devices with a smaller screen than QVGA [320×240] are not supported. [Note, both Nokia Asha 205 and Nokia 206 are QVGA devices]