Home » "smart" feature phones » Nokia: Continued moderate progress with Lumia, urgent Asha Touch refresh and new innovations to come against the onslaught of unbranded Android and forked Android players in China and India

Nokia: Continued moderate progress with Lumia, urgent Asha Touch refresh and new innovations to come against the onslaught of unbranded Android and forked Android players in China and India

Prerequisites (June 2015⇒):

Welcome to technologies trend tracking for 2015⇒2019 !!! v0.7
5G: 2015⇒2019 5G Technologies for the New Era of Wireless Internet of the 2020’s and 2030’s
Networked Society—WTF ??? v0.5
Microsoft Cloud state-of-the-art v0.7
• Service/telco for Networked Society
• Cloud for Networked Society
• Chrome for Networked Society
• Windows for Networked Society

Opportunity for Microsoft and its Partners in FY17:

As progressed since FY15:

Or enter your email address to subscribe to this blog and receive notifications of new posts by email:

Join 93 other followers

2010 – the 1st grand year of:

3.5G...3.9G level mobile Internet
• system-on-a-chip (SoC) and
reflective display technologies

Why viewed most (till Feb 1):

Marvell SoC leadership
Android 2.3 & 3.0
Hanvon's strategy
Welcome! or Home pages
Treesaver (LATELY #2!) and
IMT-Advanced (4G)
MORE ON THE STATISTICS PAGE

Core information:

Nokia Corporation’s CEO Discusses Q1 2013 Results – Earnings Call Transcript [Seeking Alpha, April 18, 2013]

… At the highest level, I am pleased that in Q1 2013 Nokia Group achieved underlying operating profitability for the third quarter in a row. In a moment, I will share my perspective on Nokia’s Q1 performance. However, I wanted to first note that we believe this quarter further underscored that Nokia, and other industry participants continue to operate in one of the most exciting and fast moving business environments in the world today.
Compared to a year ago a lot has changed in our industry, and I wanted to share some of the trends we’re seeing. For example, the distance between the various Android participants seems starker than ever before as the dominance of one hardware vendor becomes more visible. Additionally, unbranded Android and forked Android players continue to emerge from China and India creating new dynamics both within and increasingly outside of Asia. With this growth in low-priced fragmented versions of Android the Android experience is becoming inconsistent across the lower-end price range.
In February, Mobile World Congress highlighted the growth in startup alternative platforms with many new entrants placing bets on next generation technologies like HTML5. While we have not yet seen one of these alternative platforms gain broad scale we should not underestimate what could happen if a dominant Android provider shifts some of its focus to an alternative platform.
We also saw new attempts to disrupt existing business models, whether it is the new Facebook home forking the Android experience or Amazon providing a differentiated tablet that forks the Android stack, we see leading technology companies take deliberate steps to change Android and possibly disrupt our industry. There are some patterns of change that seem inevitable. For example, consumers are expecting their digital lives to be more and more mobile as evidenced by the recent statistics about the shift towards mobility at the expense of less mobile PC experiences. Consumers are also increasingly discerning about the capabilities and new experiences that attract their attention. They are less interested in counting cores and pixel density, and more interested in experiences that are truly innovative.
This constant pattern of change in our industry is an opportunity. We believe we can move through the industry fragmentation and churn within unrelenting focus on executing our strategy. Thus, we remain focused on improving the competitiveness of our products effectively managing our costs and moving with urgency. …

image

People are responding positively to the new innovation throughout the Lumia portfolio imaging, design and navigation are capturing attention among reviewers, operators, retail associates and ultimately consumers. We believe we have increased the competitiveness of our Smart Devices, and as a result Lumia is clearly making progress. We’re pleased that today Lumia is even out shipping the iPhone in countries like Argentina, India, Poland, Ukraine and of course in our home country of Finland.
Importantly, the positive consumer reaction to the innovation and differentiation in Lumia is starting to come through in our numbers. We are encouraged by the financial performance of our newer Lumia devices based on Windows Phone 8, which generated not only solid growth, but also a gross margin in Q1 that was somewhat above the Smart Devices average.
At the same time, we’ve recognize that we must continue to increase our sales and improve our retail execution for Lumia. For example, in the United States, securing what operators call hero status or the top spot at the point of sale is critically important, because it attracts premium subsidies and additional marketing investment.

Later this quarter, a new Lumia device is anticipated to have hero status with a leading U.S. operator, an event which will mark the beginning of a season of new product introductions. Additionally, Nokia, Microsoft and operators have committed to increase the global Windows Phone marketing dollars towards Lumia. Together with Microsoft we are working on major marketing campaigns, training more retail associates, improving how we leverage operator marketing that is available to us, and seeding more live devices to create a more engaging point of sale experience. Overall, we are very pleased with our progress around Lumia.

… indeed we plan a refresh of elements of our mobile phones portfolio. Some of which has been announced, and it’s just landing in the market. For example, the very lowest price points the Nokia 105, which when you look at the volumes for Q1, some of the significant movement in volume levels were at the end of the predecessor to the 105 product line, that space, and now we’re just entering the market with new product there. And, of course, we’ve also signaled that in the very near term you should expect to see a freshening in the Asha product line. If you know, we’re roughly 9 months or so into the Asha full touch line relative to when we began shipping it.

So, reasonable to expect that it’s due for freshening and we’re looking forward to that in the near-term.

With respect to the Lumia portfolio going into Q2 some of the principal drivers of additional volume relate to the newer products that are entering the market, the 720 and 520 are important in this, particularly the 520. 520 is obviously at a lower price point and moving into markets, where that’s far more competitive than some of the hero products could be except for the people willing to pay top dollar for a device.

Nokia Corporation Q1 2013 Interim Report [April 18, 2013]

Nokia Group net sales in Q1 2013 were EUR 5.9 billion
– Devices & Services Q1 net sales decreased 25% quarter-on-quarter to EUR 2.9 billion.
– Lumia Q1 volumes increased 27% quarter-on-quarter to 5.6 million units, reflecting increasing momentum.
– Mobile Phones Q1 volumes decreased 30% quarter-on-quarter to 55.8 million units, reflecting competitive industry dynamics and an estimated higher than normal seasonal decline in the market addressable by Mobile Phones.
– Nokia Siemens Networks net sales decreased 30% quarter-on-quarter to EUR 2.8 billion, reflecting industry seasonality.
Nokia Group net cash higher quarter-on-quarter
– Nokia Group ends first quarter 2013 with a strong balance sheet and solid cash position. Gross cash was EUR 10.1 billion and net cash was EUR 4.5 billion.
– Nokia Group strengthened its net cash position by approximately EUR 120 million sequentially. Nokia Siemens Networks contributed approximately EUR 210 million to the Nokia Group net cash position.
NOKIA OUTLOOK
– Nokia expects its Devices & Services non-IFRS operating margin in the second quarter 2013 to be approximately negative 2 percent, plus or minus four percentage points. This outlook is based on Nokia’s expectations regarding a number of factors, including:
>> competitive industry dynamics continuing to negatively affect the Mobile Phones and Smart Devices business units;
>> consumer demand for our products, particularly for our Mobile Phones products;
>> continued ramp up for our Lumia smartphones;
>> expected increases in Devices & Services’ operating expenses; and
>> the macroeconomic environment.
– In the second quarter 2013 supported by the wider availability of recently announced Lumia products, Nokia expects the sequential growth in Lumia unit volumes to be higher than the 27% sequential growth in the first quarter 2013.
– Nokia continues to target to reduce its Devices & Services non-IFRS operating expenses to an annualized run rate of approximately EUR 3.0 billion by the end of 2013.
– Nokia expects HERE’s non-IFRS operating margin in the second quarter 2013 to be negative primarily due to lower recognized revenue from internal sales.
– Nokia and Nokia Siemens Networks expect Nokia Siemens Networks non-IFRS operating margin in the second quarter 2013 to be approximately positive 5 percent, plus or minus four percentage points. This outlook is based on Nokia Siemens Networks’ expectations regarding a number of factors, including:
>> competitive industry dynamics;
>> product and regional mix; and
>> the macroeconomic environment.
– Nokia and Nokia Siemens Networks continue to target to reduce Nokia Siemens Networks’ non-IFRS annualized operating expenses and production overheads by more than EUR 1 billion by the end of 2013, compared to the end of 2011.
In the first quarter 2013, we received a quarterly platform support payment of USD 250 million (approximately EUR 188 million) from Microsoft. Our agreement with Microsoft includes platform support payments from Microsoft to us as well as software royalty payments from us to Microsoft. Under the terms of the agreement governing the platform support payments, the amount of each quarterly platform support payment is USD 250 million. We have a competitive software royalty structure, which includes annual minimum software royalty commitments that vary over the life of the agreement. Software royalty payments, with minimum commitments are paid quarterly. Over the life of the agreement, both the platform support payments and the minimum software royalty commitments are expected to measure in the billions of US dollars. Over the life of the agreement the total amount of the platform support payments is expected to slightly exceed the total amount of the minimum software royalty commitment payments. In accordance with the terms of the agreement, the platform support payments and annual minimum software royalty commitment payments continue for a corresponding period of time.
The following table sets forth the mobile device volumes for our Devices & Services business for the periods indicated, as well as the year-on-year and sequential growth rates, by geographic area.

DEVICES & SERVICES MOBILE DEVICE VOLUMES BY GEOGRAPHIC AREA

million units
Q1/2013
Q1/2012
YoY
Change

Q4/2012
QoQ
Change

Europe
11.8
15.8
-25%
19.4
-39%
Middle East & Africa
15.5
21.4
-28%
21.8
-29%
Greater China
3.4
9.2
-63%
4.6
-26%
Asia-Pacific
23.1
26.1
-11%
28.7
-20%
North America
0.4
0.6
-33%
0.7
-43%
Latin America
7.7
9.6
-20%
11.1
-31%
Total
61.9
82.7
-25%
86.3
-28%
On a year-on-year basis, net sales decreased in all regions except North America where the increase was primarily due to our Smart Devices business unit. The largest relative year-on-year decline in net sales was in Greater China followed by Europe and Middle East and Africa. In Greater China and Europe the net sales declines were primarily due to our Smart Devices business unit whereas in the Middle East and Africa the net sales decline was primarily due to our Mobile Phones business unit.
On a sequential basis, net sales decreased in all regions except Greater China where the increase was primarily due to our Smart Devices business unit. The largest relative sequential declines in net sales were in North America followed by Middle East and Africa and Europe. The sequential net sales decline in North America was primarily due to our Smart Devices business unit, whereas in Middle East and Africa and Europe the net sales declines were primarily due to our Mobile Phones business unit.
At constant currency Devices & Services’ net sales would have decreased 33% year-on-year and 23% sequentially.

Volume
During the first quarter 2013 we shipped 55.8 million Mobile Phones units, of which 5.0 million were Asha full touch smartphones.
On a year-on-year basis, our Mobile Phones volumes in the first quarter 2013 were negatively affected by competitive industry dynamics, including intense smartphone competition at increasingly lower price points and intense competition at the low end of our product portfolio as well as an estimated higher than normal seasonal decline in the market addressable by Mobile Phones. Compared to the first quarter 2012, our Mobile Phones volumes declined across our portfolio, most notably for our non-full touch devices that we sell to our customers for above EUR 30. These declines were partially offset by sales volumes of Asha full touch smartphones in the first quarter 2013 that were not part of our portfolio in the first quarter 2012.
On a sequential basis, our Mobile Phones volumes in the first quarter 2013 were negatively affected by competitive industry dynamics, including intense competition at the low end of our product portfolio and smartphone competition at increasingly lower price points affecting the rest of our Mobile Phones portfolio, as well as estimated higher than normal seasonal decline in the market addressable by Mobile Phones. Compared to the fourth quarter 2012 our Mobile Phones volumes declined across our portfolio, most notably for lower priced devices that we sell to our customers for below EUR 30.
Asha full touch smartphones Q1 volumes decreased 46% quarter-on-quarter to 5.0 million units, reflecting intense competitive industry dynamics as well as lower seasonal demand.
During the first quarter 2013, our Mobile Phones channel inventory declined in absolute unit volumes.
Average Selling Price
The year-on-year decline in our Mobile Phones ASP in the first quarter 2013 was primarily due to general price erosion and an increased proportion of sales of lower priced devices, partially offset by a net positive impact related to foreign currency fluctuations.
The sequential decline in our Mobile Phones ASP in the first quarter 2013 was primarily due to general price erosion, a net negative impact related to foreign currency fluctuations and a higher proportion of sales of lower priced devices.
Gross Margin

The year-on-year decline in our Mobile Phones gross margin in the first quarter 2013 was primarily due to a negative product mix shift towards lower gross margin devices, as well as the net negative impact related to foreign currency fluctuations, partially offset by lower freight costs.
On a sequential basis, the increase in our Mobile Phones gross margin in the first quarter 2013 was primarily due to lower warranty costs, partially offset by higher price erosion than cost erosion and higher fixed costs per unit because of lower sales volumes.
Q1 OPERATING HIGHLIGHTS
DEVICES & SERVICES OPERATING HIGHLIGHTS

SMART DEVICES
– Nokia started shipping the Nokia Lumia 620, a compact smartphone with a colorful design that brings Windows Phone 8 to a more youthful audience.
– Nokia announced the Lumia 520, its most affordable Windows Phone 8 smartphone, delivering experiences normally found only in high-end smartphones, such as the same digital camera lenses found on the flagship Nokia Lumia 920, Nokia Music for free music out of the box and even offline, and the HERE location suite.
– Nokia announced and started shipping the Nokia Lumia 720, a midrange Windows 8 smartphone with high-end camera performance featuring a large f/1.9 aperture and exclusive Carl Zeiss optics designed to deliver clear pictures day and night. The sleek and stylish smartphone comes with the latest high-end Nokia Lumia experiences, including Nokia Music, the HERE location suite, and the option to add wireless charging with a snap-on wireless charging cover.
– Nokia’s Lumia range of smartphones continued to attract businesses, including Foxtons, London’s leading estate agent, which has chosen the Nokia Lumia 820 as its business smartphone; Mall of America, the United States’ largest retail and entertainment complex, which is switching from BlackBerry to the Nokia Lumia 920 because of the tight integration with Microsoft services and built-in Microsoft Office suite; and The Coca-Cola Company, whose sales associates in Vietnam and Cambodia are using Nokia Lumia smartphones for order processing, equipment validation and market execution improvement.
– The Windows Phone Store continued to strengthen in terms of the quantity and quality of applications. Windows Phone offers more than 135 000 applications and games. Key new applications that arrived in Store during the quarter included Pandora, United Airlines and Temple Run.
MOBILE PHONES
– Nokia announced the Nokia 301, the most affordable Nokia device to offer video streaming; it also comes with new smart camera features inspired by the digital camera lenses on Nokia’s Lumia smartphones.
– Nokia announced the Nokia Asha 310, which provides Dual SIM and Wi-Fi in the same device, a first for Nokia smartphones.
– Nokia announced the Nokia 105, its most affordable phone to date, retailing at a recommended price of EUR 15. The Nokia 105 is the ideal device for the first-time phone buyer, featuring a bright color screen with clear menus and essentials like FM radio, multiple alarm clocks, speaking clock and flashlight. The dust- and splash-proof, pillowed keymat and battery life of up to 35 days also make it ideal for people in search of a reliable back-up phone.     
HERE OPERATING HIGHLIGHTS
In the first quarter 2013, HERE continued to strengthen its offering on Nokia’s Lumia range as well as broaden the experiences available across the Windows Phone 8 ecosystem:
– HERE further integrated its location-based experiences to enable people to seamlessly transition from driving to walking to public transit thanks to improved app-to-app linking and syncing of favorites from here.com to any HERE experience. HERE now also offers unique capabilities for users to customize their home screen as a personal location dashboard.
– With LiveSight technology, HERE introduced innovation that is aimed at changing the way people interact with maps, and their world. After first showcasing the technology in the HERE City Lens application, HERE also announced that it is extending LiveSight to HERE Maps. LiveSight recognizes what people see through their phone’s camera and layers that view with relevant, place-based information.
– HERE further strengthened the Windows Phone 8 ecosystem by making its suite of location-based experiences available for non-Nokia Windows Phone 8 devices. HERE offers HERE Drive, HERE Maps and HERE Transit to owners of non-Nokia Windows Phone 8 devices in Canada, France, Germany, Italy, Mexico, Spain, the United Kingdom and the United States. HERE also continued to broaden access to its maps content and the HERE Platform through several new partnerships, including:
Mozilla, which as a first collaborative step with HERE now has HTML5-based HERE Maps for the new Firefox OS.
Toyota Motor Europe, which selected the HERE platform’s Local Search for Automotive to power its next generation Touch & Go navigation and infotainment systems. Local Search for Automotive is a specifically designed solution developed to fulfill the requirements of the automotive industry. This announcement marks a significant advancement in our longstanding partnership with Toyota and includes plans to collaborate with Nokia to study more services that leverage the HERE Location Platform.
– More than 10 companies decided to adopt the HERE Location platform, including Terra in Brazil and Tiscali and SEAT Pagine Gialle in Italy, demonstrating that the platform is gaining momentum across industries.
– Wetter.com, Europe’s largest German language weather portal with 13 million unique visitors, which is laying information from radar stations and satellite imagery on top of their HERE-powered map. For instance, this enables people to pinpoint where it is raining with great precision.
– Garmin, which is the first customer to launch Natural Guidance in the U.S. market and did so at the Consumer Electronics Show. Natural Guidance provides directions in a more humanized way with recognizable landmarks, buildings, traffic lights and stop signs, such as “turn right after the church” or “turn left at the traffic light.”
– HERE continued to strengthen its long lasting relationships within the automotive industry, with a number of companies deciding that they would continue to benefit from our automotive grade quality maps by selecting HERE as their partner for Map Updates. These included FujitsuTEN Australia Limited, KIA Europe, Mitsubishi Motor Corporation (MMC), Nissan Mexico, Subaru Canada and Volkswagen Europe.

Advertisements

3 Comments

  1. […] on really bottom hardware or not!The Nokia offensive of a year ago with “simple” Asha Touch was halted in Q1 CY2013.(Note that Android smartphones are in the “free-fall” for the last 12 months and you can […]

  2. […] Windows Phone transformation Q2’13 was a straight continuation of the trends noted for Q1’13 in Nokia: Continued moderate progress with Lumia, urgent Asha Touch refresh and new innovations to come… [‘Experiencing the Cloud’, April 18, 2013] as you could also well observe from the chart above, […]

  3. […] Windows Phone transformation Q2’13 was a straight continuation of the trends noted for Q1’13 in Nokia: Continued moderate progress with Lumia, urgent Asha Touch refresh and new innovations to come… [‘Experiencing the Cloud’, April 18, 2013] as you could also well observe from the chart […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: