With Asha Touch starting at $83 [Feb 22: $65] and Lumia at $186 [Feb 22: $168] Nokia targeting the entry-level and low-end smartphone markets–UPDATED [Dec 19, 2012] new entry prices and Lumia 505 (? $220 ?) with AMOLED ClearBlack and Gorilla Glass

Preliminary information: Core post: Smartphone-like Asha Touch from Nokia: targeting the next billion users with superior UX created for ultra low-cost and full touch S40 devices[this same blog, July 20, 2012 – Feb 12, 2013]

Update as Feb 5, 2013:
– Lumia 510 lowest retail price in India is Rs.8,924/ – [$US 168]
– Asha 305 lowest retail price in India is Rs.4,045/ – [$US 76]
Feb 22, 2013: Rs. 3,548/ — [$US 65]

Update as of Dec 19, 2012 :
– Lumia 510 lowest retail price in India is Rs.9,375/- [$US 172]
– Asha 305 lowest retail price in India is Rs.4,399/- [$US 81]
– Nokia Lumia 505 Price in India and Leaked Features [Price India Review, Dec 7, 2012]:
Nokia Lumia 505 Price in India will be around Rs. 12,000 [$US 220]”
imageNOKIA LUMIA 505 EXCLUSIVE TO MEXICO WITH TELCEL [Usuario Celular (User Cell), Dec 18, 2012] as translated by Google from Spanish

Nokia decided to launch their exclusive Nokia Lumia 505 in Mexico with Telcel, a phone with Windows Phone 7.8.

Until recently not known official details of this phone [Lumia 505 product page dated Dec 15, 2012 on Nokia Mexico site], but Nokia has already shown the features and here we bring to all.

First, as already mentioned, the Lumia 505 comes with Windows Phone 7.8, which runs on a Snapdragon processor along with 256 MB of RAM and 4 GB of internal memory space.

The screen of the Nokia Lumia 505 is 3.7 inch AMOLED ClearBlack technology with a resolution of 800 x 480 pixels. Corning Gorilla Glass has to avoid scratches on the screen.

It has a single 8-megapixel camera with autofocus, which also allows you to record video with a resolution of 640 x 480 VGA resolution.

Obviously includes 3G, WiFi, GPS, Bluetooth, FM Radio, Accelerometer, among others. Furthermore, the purchase of this phone include 7 GB of free storage on SkyDrive storage service in the cloud from Microsoft.

It will be available in three colors: Black, red and pink.

At the moment there is no official price, but hopefully not as expensive as you see, its features are modest. Once we have this data will update the post

[from Wikipedia: Telcel is a Mexican wireless telecommunications company, owned by América Móvil. Founded in 1989 and based in Mexico City, Telcel is the leading provider of wireless communications services in Mexico. As of December 31, 2006, Telcel’s cellular network covered more than 63% of the geographical area of Mexico, including all major cities, and 90% of Mexico’s population. Telcel holds concessions to operate a wireless network in all nine geographic regions in Mexico using both the 850 megahertz and 1900 megahertz radio spectrum. According to Cofetel (Comision Federal de Telecomunicaciones–Mexico’s Federal Telecommunications Commission), as of July 2008, Telcel’s subscribers represented an estimated 77.2% share of the Mexican wireless market. On August 2011, Telcel reported it has 66.9 million cellular subscribers.]

High-volume Nokia Lumia superphones with Windows Phone 8 extended on the top for China, and on the entry level needed for Asia and Middle-East as well [this same ‘Experiencing the Cloud’ blog, Dec 5, 2012] where detailed information about the Lumia 620 is given
Marko Ahtisaari from Nokia and Steven Guggenheimer from Microsoft on the Internet of Things day of LeWeb Paris’12 [this same ‘Experiencing the Cloud’ blog, Dec 5, 2012] where you could watch Marko Ahtisaari launching the Lumia 620 in 6 minutes on the LeWeb Paris’12
Nokia increasing competition in entry-level to mid-range smartphone segment [DIGITIMES, Dec 7, 2012]

Nokia is strengthening its deployment in the entry-level to mid-range smartphone market with the launch of Lumia 620, a move which will affect the sale of Windows Phone 8 handsets rolled out by HTC and China-based smartphone brands, according to industry sources.

The Lumia 620, priced at US$250 unlocked, will hit the shelves in some markets in Asia, including China, in January 2013, prior to the launch of WP8 models by China-based vendors, indicated the sources, noting that the Lumia 620 will be also available in Europe and the Middle East later.

The Lumia 620 comes only one month after Nokia launched its first wave of WP8 phones, the Lumia 920 and Lumia 820, indicating Nokia’s strong efforts to regain market share, particularly in India, China and other emerging markets, the sources commented.

The move by Nokia may force HTC to also roll out low-priced WP8 models, as well as affect the pricing strategies of China-based brands, including Huawei and ZTE, which are set to launch WP8 phones soon, added the sources.
In addition to penetrating into the entry-level to mid-range sector, Nokia has announced that it is partnering with China Mobile to launch the Lumia 920T for the high-end segment in China.
HTC has launched its WP8X and WP8S smartphones in cooperation with China Mobile, China Telecom and China Unicom, respectively.

New Nokia Lumia 510, our most affordable Lumia smartphone [nokia YouTube channel, Oct 23, 2012]

Nokia Lumia 510 now available online for pre-order for Rs 9,999 [$US 186] [BGR India, Oct 31, 2012]

Nokia’s newly launched Lumia 510 is now available for pre-order FlipKart for Rs 9,999. FlipKart says that it will ship the product in six to eight working days. Nokia had previously said that it will price the device under Rs 11,000 and going by the FlipKart price it looks like Nokia has made good on the promise.

For those who don’t know, the Lumia 510 is perhaps the cheapest Windows Phone based smartphone in the market. It features a 4-inch display with a resolution of 800×480 pixels, a 5-megapixel camera, an 800MHz single-core processor, 256 MB of RAM, 4GB of internal memory and has a 1,300 mAh battery.

Additionally, users will get 7GB of free SkyDrive storage and it will ship with Windows Phone 7.5, but it will receive the update to Windows Phone 7.8.

All prices are from the FlipKart.com.
More information on the above: Official Nokia Comparison of the Specifications

Nokia Lumia 510 brings Windows Phone to lower price points [Oct 23, 2012]

Bright 4-inch display and signature Lumia experiences in Nokia’s new entry-level Windows Phone

Espoo, Finland – Nokia today announced the Nokia Lumia 510, a smart and modern entry-level smartphone. Featuring a bright, 4-inch display, the Nokia Lumia 510 makes the unique benefits of Lumia and Windows Phone even more affordable.

“With the Nokia Lumia 510 we continue to meet our commitment to bring Windows Phone to new, lower price points,” said Jo Harlow, executive vice president of Nokia Smart Devices. “People who use Windows Phone quickly realize how much more intuitive it is than other smartphone platforms, and Nokia Lumia is the best embodiment of the Windows Phone experience. With the Nokia Lumia 510 we’re looking forward to welcoming more people into the Windows Phone experience.”

Following on from the success of the Nokia Lumia 610, this latest addition to the Nokia Lumia range comes in five vivid colors for a fun and personal way to enjoy Windows Phone.

Windows Phone is different to other smartphone platforms thanks to Live Tiles, making it easy to see incoming messages and updates; People Hub, which brings together contacts and updates from across social networks into one location, and access to Microsoft Office and Internet Explorer 9 on the mobile.

Unique Lumia experiences also make the Nokia Lumia 510 unlike any other entry-level Windows Phone. Downloading the Camera Extras app provides exclusive digital lens functionality to go with the five megapixel camera and built-in autofocus. Nokia Maps, Nokia Drive and Nokia Transport also offer the most comprehensive smartphone location and navigation experience available.

The Nokia Lumia 510 will be available in red, yellow, cyan, white and black. Nokia estimates the retail price for the Nokia Lumia 510 to be around USD 199, excluding taxes and subsidies. Sales are planned to begin in November 2012, starting with India and China, and followed closely by other Asia-Pacific countries and South America.

For more information see:
– Core post: Nokia Design direction [this same blog, Aug 1 – Oct 29, 2012]
The precursor of 2012 smartphone war: Nokia Lumia vs. Samsung Omnia W in India [this same blog, Jan 3 – July 9, 2012]
Nokia’s strategy for “the next billion” based on software and web optimization with super low-cost 2.5/2.75G SoCs [this same blog, Feb 14 – April 23, 2012]
– Core post: MediaTek’s ‘smart-feature phone’ effort with likely Nokia tie-up [this same blog, Aug 15 – Sept 3, 2012]
The Where Platform from Nokia: a company move to taking data as a raw material to build products [this same blog, April 7, 2012]


About Nacsa Sándor

Lazure Kft. • infokommunikációs felhő szakértés • high-tech marketing • elérhetőség: snacsa@live.com Okleveles villamos és automatizálási mérnök (1971) Munkahelyek: Microsoft, EMC, Compaq és Digital veterán. Korábban magyar cégek (GDS Szoftver, Computrend, SzáMOK, OLAJTERV). Jelenleg Lazure Kft. Amire szakmailag büszke vagyok (időrendben visszafelé): – Microsoft .NET 1.0 … .NET 3.5 és Visual Studio Team System bevezetések Magyarországon (2000 — 2008) – Digital Alpha technológia vezető adatközponti és vállalati szerver platformmá tétele (másokkal együttes csapat tagjaként) Magyarországon (1993 — 1998) – Koncepcionális modellezés (ma használatos elnevezéssel: domain-driven design) az objektum-orientált programozással kombinált módon (1985 — 1993) – Poszt-graduális képzés a miniszámítógépes szoftverfejlesztés, konkurrens (párhuzamos) programozás és más témákban (1973 — 1984) Az utóbbi időben általam művelt területek: ld. lazure2.wordpress.com (Experiencing the Cloud) – Predictive strategies based on the cyclical nature of the ICT development (also based on my previous findings during the period of 1978 — 1990) – User Experience Design for the Cloud – Marketing Communications based on the Cloud
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5 Responses to With Asha Touch starting at $83 [Feb 22: $65] and Lumia at $186 [Feb 22: $168] Nokia targeting the entry-level and low-end smartphone markets–UPDATED [Dec 19, 2012] new entry prices and Lumia 505 (? $220 ?) with AMOLED ClearBlack and Gorilla Glass

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