Home » Cloud client SW platforms » Innovative entertainment class [Android] tablet from VIZIO plus a unified UX for all cloud based CE devices, from TVs to smartphones

Innovative entertainment class [Android] tablet from VIZIO plus a unified UX for all cloud based CE devices, from TVs to smartphones

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Update: Vizio Jumps Into PC Fray [The Wall Street Journal, Jan 7, 2012]

Vizio Inc., which shook up the market with inexpensive high-definition televisions, now wants to become a computer manufacturer.

The Irvine, Calif., company, which ranks as one of the top sellers of televisions in the U.S., plans to show a line of thin laptop computers and all-in-one desktop PCs running Microsoft Corp.’s Windows software next week at the Consumer Electronics Show in Las Vegas.

Vizio, which also produces Blu-ray players and a tablet, says it worked on its computer designs for two years in attempts to offer an aesthetic that competes with Apple Inc.’s popular products but at a lower price.

Vizio says it spent months, for example, shaving millimeters from its desktop computer so the central processing chip could hide in a sleek base while the screen stands attached to its thin aluminum neck.

“It doesn’t look mechanical or industrial,” said Matthew McRae, Vizio’s technology chief. “The industrial design is something we sweat.”

The closely held company said it is well aware it is entering an already crowded market. Hewlett-Packard Co., Lenovo Group Ltd., Dell Inc., Acer Inc., Toshiba Corp. and Asustek Computer Inc. are among the competitors that have staked out nearly all of the computer market. Most compete for attention from either price-conscious consumers or value-focused corporate customers.

One result has been continually falling prices and ever-tight profit margins. But Vizio said it believes its brand will entice consumers looking for distinctive designs at attractive pricing.

It is not yet specifying price points for its computers, which aren’t expected to go on sale until May. But Mr. McRae said they will cost “substantially less” than comparable products from Apple. He said the company isn’t shooting for the price range of low-end laptops, many of which sell for around $499.

The announcement comes as many other companies are trying to emulate Apple’s ultra-thin MacBook Air—which starts at $999 for an 11-inch screen—with models called ultrabooks that mainly range in price from $899 to $1,400. Vizio isn’t using the ultrabook moniker, but its laptops are also thin and offer screens ranging from 14 inches to 15.6 inches.

Vizio has been able to offer its televisions, accessories and tablets at lower prices by keeping a small staff and restricting itself to a smaller number of products. Vizio also standardizes many parts across its product line, allowing it to buy parts in bulk for cheaper prices.

The company expanded its lineup to include an 8-inch tablet, which uses Google Inc.’s Android mobile operating system. Vizio said its supply of the device—priced at $329, compared with the $499 entry price for Apple’s 9.7-inch iPad—quickly sold out after the debut in August, marking unusual demand in a crowded market where few iPad rivals have done well.

We underestimated demand,” Mr. McRae said. He declined to disclose sales other than to say the company sold out of its initial inventory in four months and that unit sales are “way over six-figures.”

Mr. McRae said his team is working on software that will help Vizio’s televisions to share content, like movies, with its computers and tablets connected to a home network. That software, which Vizio said it plans to offer for competitors’ laptops and tablets as well, will be part of a larger strategy to tie its line of products together.

A planned update of the software will help different devices interact with one another, Mr. McRae said. A customer watching “Two and a Half Men,” for example, could open a program on his Vizio laptop that would tell him details about the episode, offer other information on the series and even connections to social networks.

Such features could help the company distinguish itself in the crowded PC market, said Tom Mainelli, an analyst at IDC.

“If they’re smart about how they bundle these products together, and make it clear your Vizio PC will talk to your Vizio TV and media tablet, it could be pretty interesting,” he said. “Customers want to share content across these devices.”

VIZIO 8” Tablet with WiFi - Aug-2011

VIZIO 8” Tablet with WiFi [Aug 16, 2011]:
Model Features

– 8″ high resolution 1024 x 768 touch screen
– VIZIO Internet Apps Plus™ [V.I.A. Plus UI]
– 802.11n WiFi and Bluetooth®
– Front facing camera
– HDMI® video output – play video and music on your TV
– Multiple speakers for premium audio in portrait and landscape
– Built-in IR blaster with universal remote control app

… Access hundreds of thousands of apps from the Android Market™ to enjoy movies, TV shows, music and more†. … Master your domain with the Tablet’s built-in IR blaster and universal remote control app. This VIZIO-exclusive app enables the Tablet to communicate with your home theater devices‡ and control them all with the Tablet. You can also set up a profile for each room in your house and then control those devices as you move from room to room. The built-in HDMI® port is fully HDCP compliant so you can output HD video to multiple TVs and monitors, making it a breeze to watch  HD content on your big screen HDTV**. …
†A wireless connection is required to access content over the Internet including apps and video chat. 
‡Applies to most home theater devices which are IR controllable.
**Requires an HDTV with HDMI input.

Vizio Tablet Review [SlashGear, Aug 6, 2011]

The Vizio Tablet is a pleasant surprise. Vizio is known more for affordable TVs and it has entered the tablet market with a similar value-oriented mindset, offering an 8-inch Android slate that delivers a well thought out consumer-centric experience along with unique features that even the most discriminating tablet enthusiasts can appreciate. It has its drawbacks, but if you’re budget-conscious and want to find your first tablet that’s the best bang for the buck, then do read on for our full review.

When it comes to the hardware specs, the Vizio Tablet isn’t going to blow your mind given its cost constraints. But, what’s there has been thoughtfully selected for the least amount of compromise. The 1GHz Marvell Armada 600 Series single-core processor [details about that in Marvell ARMADA beats Qualcomm Snapdragon, NVIDIA Tegra and Samsung/Apple Hummingbird in the SoC market [again] [Sept 23, 2010]], along with 512MB of RAM, offers enough performance power without the battery drain, but we’ll get into the benchmarks and battery life later.
[The latest information on Marvell is in First real chances for Marvell on the tablet and smartphone fronts [Aug 21, 2011]]

The VIA Plus interface brings apps to the forefront, with widget windows relegated to its own app called Widget Board. The main interface is split into two sections, one on top of the other. The first section shows all the apps in a particular category. Pressing the arrow button at the top right brings up a dropdown menu for you to select which category to display. You can add/delete categories and add/remove apps from each category. The second section shows all your apps in one place.

And, along the bottom of the screen sits a menu bar that works like a shortcut dock. There’s a total of five shortcuts that can be customized. Below is a quick video demo of the interface.

With $2.9 billion revenue last year (see: Kingston, Vizio Drive Minority-Owned Gain [July 24, 2011]) generated by only 196 employees the privately owned VIZIO Inc. is the prime example of a true 21st century consumer electronics company. No wonder why PCs and cloud clients are not parts of Hewlett-Packard’s strategy anymore [Aug 19, 2011].

Now VIZIO is showing an even better example of how to exploit the true commodity character of the recently formed Android ecosystem to expand its current HDTV business into the much wider realm of all cloud based consumer electronics devices. By doing so it is not only passing the big name CE and PC vendors by but also the typical actions of new entrants, what is represented – for example – by Huawei’s IDEOS U8150 smartphone for US$86 in Kenya: 350,000 units sold in 8 months [Aug 17, 2011].

In order to understand that let’s see first a short transcript excerpt from the second video below in order to better focus your attention on the value proposition video coming first:

[0:17] We are Gingerbread right now. We will advance to Honeycomb when we feel that the product is stable enough. [0:22] … [0:47] The other thing we’ve done also [in addition to an attractive price] we’ve done, I mean, Android is not very good at UI stuff. So you notice if you look at the TVs everything here is the same exact UI. We’ve spent a lot of time and effort on customizing the UI to make it really easy for users to navigate through Android. That is another thing when we look at Honeycomb, that they made some UI improvements but it is a lot more cluttered. So we’re doing a lot of work around that on Honeycomb project as well to make the user interface much better. [1:16]

… [4:00] This has a remote controller up on it. A universal remote controller. Not just VIZIO products, all other products … I mean home theater etc. So we have IR blaster here [built into the thin edge of the device], covers like ninety five percent of all CE [consumer electronics] products. … It is an application, a VIZIO application. [4:20] … [4:28] What is great about software based remote control is that when you pair it to your device it will only show you the keys that are for that device. [4:37]

VIZIO Tablet [VIZIO video, Aug 1, 2011]: the value proposition video from the vendor which is extremely well demonstrating not only the VIZIO-specific V.I.A. Plus UI but the whole new user experience

– [0:04] Listen to music – [0:19] Get social – [0:51] Read books – [1:10] View pictures and watch videos – [1:33] VIZIO’s Theater 3D. Leave behind the expensive battery powered glasses, the screen flicker, the darkened picture. – [1:46] Browse the web – [2:28] Control of your entertainment at your fingertips [i.e. the software based remote control] … [Watch at the end how easy is in the V.I.A. Plus user interface to switch over from your tablet to a Theater 3D TV set when viewing a 3D video on YouTube! See also the Theatre 3D related indormation further down in this post.]

Why Android will gain HUGE tablet marketshare later this year [Robert Scoble, June 15, 2011]

[0:17] We are Gingerbread right now. We will advance to Honeycomb when we feel that product is stable enough. [0:22] … [0:47] The other thing we’ve done also [in addition to an attractive price] we’ve done, I mean, Android is not very good at UI stuff. So you notice if you look at the TVs everything here is the same exact UI. We’ve spent a lot of time and effort on customizing the UI to make it really easy for users to navigate through Android. That is another thing when we look at Honeycomb, that they made some UI improvements but it is a lot more cluttered. So we’re doing a lot of work around that on Honeycomb project as well to make the user interface much better. [1:16] … [4:00] This has a remote controller up on it. A universal remote controller. Not just VIZIO products all other products … I mean home theater etc. So we have IR blaster here [built into the thin edge of the device], covers like ninety five percent of all CE [consumer electronics] products. … It is an application, a VIZIO application. [4:20] … [4:28] What is great about software based remote control is that when you pair it to your device it will only show you the keys that are for that device. [4:37]

Why is this huge? Because it doesn’t compete with iPad. At least not head on.

“What is Scoble smoking,” you are probably asking yourself.

Well, see, people who will buy an iPad will buy an iPad and won’t buy anything else. Count me in that group. I don’t care if Larry Page gave me $10,000 I’m not switching off of an iPad. At least not this year.

But, there are a whole range of uses that don’t need an iPad, but need a good tablet.

For instance, let’s say you are outfitting a school with tablets and all you need is a good web browser at a very low cost? Vizio wins here. Apple doesn’t.

Or, say you are a restaurant and need to put a tablet at every table with a menu on it? Vizio wins here. Apple doesn’t.

Or, like we just saw at Oakley’s headquarters, let’s say you are building a custom retail experience where you can order custom sunglasses. Are you going to spend $500 on an iPad when a $350 [$299, see the below press release from VIZIO]one from Vizio will do? No way. Vizio wins. Apple doesn’t.

Get it? This is how Android will take over the marketshare battle in tablets. There are more of these uses than the ones people use iPads for. After all, how many schools need tablets? A whole lot. How many custom retail establishments need tablets? A whole lot. How many manufacturing machines need tablets built into them? A whole lot.

Thanks to this single tablet I can now see how Android is going to get the market share numbers it needs to get developers excited.

But don’t call it an iPad competitor, OK? At least not until there are a ton of great tablet-based apps, which there aren’t today.

VIZIO’s New 8” Tablet Delivers Knock Out Video, Audio and App-based Entertainment at sub-$300 Price Point [VIZIO press release, Aug 8, 2011]

VIZIO’s New 8” Tablet Delivers Knock Out Video, Audio and App-based Entertainment at sub-$300 Price Point

– VIZIO Tablet to shake up the marketplace by offering intuitive tablet experience at a price point that extends availability to the masses

Unique three-speaker designdelivers stereo audio in both landscape and portrait modes

– Control Your Entire Home Theater with the VIZIO Tablet’s built-in universal remote control app

Built-in 802.11n WiFi and Bluetooth® capabilitiesoffer optimum connectivity with multiple devices

VIZIO, America’s #1 LCD HDTV company, announced today the new VIZIO 8” Tablet with WiFi is arriving at retailers nationwide. As part of VIZIO’s continued commitment to deliver great technology at a superior value, the sleek, feature-filled, Android-powered VIZIO Tablet is now available at Sam’s Club, Walmart, Costco, Amazon, and other VIZIO retailers at a breakthrough price of $299.

The VIZIO Tablet features VIZIO Internet Apps® Plus which combines the latest technologies with a unified, easy-to-use and fun user interface across select future VIZIO HDTV’s, Blu-ray® players and other devices — further differentiating the sleek VIZIO Tablet. In addition, the new Tablet is able to control nearly every element of a user’s home theater with a universal remote app and includes a built-in HDMI port with HDCP support for content protected HD playback on the big screen

By offering cutting edge technology and exceptional features at a competitive category price, the VIZIO Tablet is ideal for a wide range of users. With support for Adobe® Flash®, casual gamers, movie, TV and music enthusiastsare able to enjoy rich content and applications on the go. It also comes equipped with a unique three-speaker configuration, strategically placed for stereo sound in landscape or portrait mode.

Additionally, parents looking to entertain their children on-the-gocan quickly access the Android Market™ which gives access to hundreds of thousands of apps, including educational programs, games and eBooks.**

With back-to-school season in full swing, students will also find the sleek VIZIO Tablet an ideal and fun complement to a busy year as it makes checking email, news and social networks as simple as ever. Multiple storage options make saving assignments and downloading music a breeze with a MicroSD™ slotthat allows consumers the freedom to expand memory up to 32GB for optimal organization and entertainment.

“VIZIO set out to build an innovative tablet that breaks new ground and addresses the gaps in current offerings in the market,” said Matt McRae, Chief Technology Officer, VIZIO. “The VIZIO Tablet offers a superior multimedia experience with its three speaker design, home theater integration with IR, and a perfect size for typing, eBooks, gaming and portability. These innovations and our ground breaking price push the category forward and deliver on our brand promise of Entertainment Freedom For All.”


VIZIO, Inc., “Entertainment Freedom For All™,” headquartered in Irvine, California, is America’s HDTV and Consumer Electronics Company. In 2007, VIZIO skyrocketed to the top by becoming the #1 selling brand of flat panel HDTVs in North America and became the first American brand in over a decade to lead in U.S. TV shipments. Since 2007, VIZIO LCD HDTV shipments remain in the TOP ranks in the U.S. and was #1 for the total year in both 2009 and 2010. VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation. VIZIO offers a broad range of award winning consumer electronics. VIZIO’s products are found at Costco Wholesale, Sam’s Club, Walmart, Target, BJ’s Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company’s 6th Most Innovative CE Company of 2009, and made the lists of Ad Age’s Hottest Brands, Good Housekeeping’s Best Big-Screens, CNET’s Editor’s Choice, PC World’s Best Buy and OC Metro’s 10 Most Trustworthy Brands among many other prestigious honors. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.

VIZIO’s First Tablet Launches the VIZIO Internet Apps Plus Ecosystem, Maximizing Your Entertainment Experience with Great Picture and Sound for the Ultimate in Gaming, Video, Chat, and Value [VIZIO press release, June 28, 2011]

VIZIO Internet Apps® Plus (“V.I.A. Plus”) ecosystem delivers a unified and intuitive user experience across multiple devices, including HDTVs, Blu-ray players, tablets and more

– VIZIO Tablet features an 8 inch high-resolution capacitive touch screen, HD video playback with HDMI video output, front-facing camera for video chat, and unique 3 speaker configuration for stereo audio playback in both portrait and landscape modes

– With access to the world of Android apps, VIZIO Tablet brings a complete entertainment experience, whether playing games, watching videos, listening to music, having a video chat and much more

– 47 inch and 55 inch XVT 6 Series Theater 3D HDTVs with VIZIO Internet Apps Plus use Full Array TruLED technology for significant performance advantages over edge LED backlit sets, with superior uniformity, better off-angle viewing and deeper blacks

Irvine, CA and NY, NY (CEA Line Shows) – June 22, 2011 –- VIZIO, America’s #1 LCD HDTV Company*, announced today the upcoming release of its VIZIO Tablet, the first in the VIZIO Internet Apps® Plus (“V.I.A. Plus”) ecosystem. This next generation of VIZIO Internet Apps brings a unified, sophisticated and intuitive user experience across a wide range of CE devices that will include VIZIO HDTVs, Blu-ray players, tablets, smartphones and more. The first product to ship will be the VIZIO VTAB1008 VIZIO 8” Tablet with WiFi, arriving this summer to retail stores nationwide. Each VIZIO V.I.A. Plus product features a VIZIO-designed user interface that is not only intuitive but also consistent across screens, for superior ease-of-use for the casual, non-technical user. Built on the Android™ platform, users have the ability to access more than 400,000+ apps in the Android Market™.

Other VIZIO V.I.A. Plus products will include the XVT 6 series 47” XVT3D476SV and 55” XVT3D556SV Theater 3D HDTV’s, which deliver exceptional 3D picture quality thanks to VIZIO Theater 3D and Full Array TruLED™ technology, as well as Blu-ray players and the VIZIO Phone, its first smartphone.

The VIZIO V.I.A. Plus ecosystem represents the evolution of VIZIO Internet Apps®. This world-class connected ecosystem combines the latest technologies with a unified user interface to provide the very best HD entertainment experience – anywhere.

VIZIO V.I.A. Plus HDTVs and Blu-ray players will come with a premium Bluetooth touchpad universal remote with keyboard for full web browsing and search capabilities. With built-in 802.11n Wi-Fi, connecting the TV or Blu-ray player to the Internet is a snap. On the VIZIO Tablet, users can also take full control of their home theater with the Tablet’s universal remote control app and built-in IR blaster, which has codes for up to 95% of the remote controllable CE devices in the U.S.

“With the introduction of the VIZIO V.I.A. Plus ecosystem, VIZIO is bringing a new level of cohesiveness to the HD entertainment experience, beyond what conventional CE devices have been able to deliver in the past,” said Matthew McRae, VIZIO Chief Technology Officer. “Understanding that today’s user touches multiple devices in the course of their daily routines, we feel it’s important that the next generation of CE devices office a seamless user experience across all screens, from the living room to their handhelds. VIZIO V.I.A. Plus combines that common interface with today’s best innovative technologies for a connected experience that delivers on our promise of Entertainment Freedom for All.”

Just in time for summer fun, the VIZIO VTAB1008 8” Tablet with WiFi features a 1 GHz processor, an 8” high-resolution 1024×768 capacitive touch screen, built-in GPS and both 802.11n Wi-Fi and Bluetooth connectivity. The extended battery lasts up to 10 hoursdepending on usage. Its 2 GB of onboard storage can be easily extended with the addition of a microSD card, up to a maximum of 32 GB, for flexible storage at a fraction of the cost of other popular tablets. HD video playback is also available through its micro HDMI output, and its front-facing camera is ideal for video chats.

A Sound Approach for a Complete Entertainment Experience

A unique three-speaker design ensures users enjoy stereo audio in both portrait and landscape modes. Includes SRS TruMedia™ technology, which optimizes the audio experience on mobile devices, for enhanced audio playback and rich, natural voice communication.

VIZIO 3D Smart TVs with Full Array TruLED Picture Quality

VIZIO Internet Apps Plus also makes its entry in the emerging smart TV category with the new XVT3D476 and XVT3D556 Theater 3D HDTVs, VIZIO’s most advanced connected HDTVs yet. Their universal IR/Bluetooth remote with touchpadallow for easy web browsing, and also includes an integrated QWERTY keypad. With access to Android Market, users can find their favorite app from more than 400,000 apps currently available, and integrated Wi-Fi makes getting connected to the Internet quick and seamless.

VIZIO’s revolutionary Theater 3D technology delivers a crystal-clear, flicker-free 3D that’s up to two times brighter than current active-shutter 3DTVs, with significantly less crosstalk, a wider horizontal viewing angle and much less blurring with fast motion. Each set comes with 4 free pairs of lightweight, battery-free 3D glasses.

With VIZIO’s most advanced display technologies, these sets feature exceptional picture quality that exceeds that of the highly acclaimed XVT3SV series of HDTVs. These technologies include a TruLED display with Full Array LED backlighting and Smart Dimming, as well as 240Hz SPS™ (scenes per second) refresh rate. VIZIO Smart Dimming controls the LED levels in 160 zones, including the ability to completely turn them off to achieve a full 100% black level for an extraordinary contrast ratio. Smooth Motion technology provides sharp, blur free images with less judder, even in fast action scenes.

These new XVT3D 6 series sets will ship later this year.

*Source: IHS iSuppli Corporation Research Q2 2011 Market Tracker Report of Q1 2011 U.S. and North American LCD Market Share Shipments.

Sneak Peek at New VIZIO 3D TV – Full Scoble Interview [Robert Scoble, June 15, 2011]

Tech evangelist, Robert Scoble (@Scobleizer) interviews the VP of Product Planning about their new 3D TV.

Discover 3D (a Vizio site about Theater 3D)

Sneak Peek, VIZIO 21:9 aspect ratio TV [Robert Scoble, June 15, 2011]

Tech evangelist, Robert Scoble (@Scobleizer) checks out the upcoming Vizio 21:9 aspect ratio TV for cinema lovers.

VIZIO Brings Theater 3D™ Technology to All with a Full Lineup of Bright, Flicker-Free 3D HDTVs Including Three 21:9 Cinemawide HDTV Models [June 28, 2011]

– VIZIO announces Theater 3D HDTVs in all three product groups – E Series, M Series, XVT Series and the new 21:9 Cinemawidemodels, with screen sizes ranging from 32” to 65”

Theater 3D™ revolutionizes 3D for the home – up to 2 times brighter, virtually flicker-free picture and significantly reduced crosstalk in comparison to current Active Shutter [3D] LCD TVs

Irvine, CA and New York (CEA Line Shows) – June 22, 2011 — VIZIO, America’s #1 LCD HDTV Company*, revealed today their full line up of Theater 3D™ LCD HDTVs, including the ultra-sleek M Series models. All of VIZIO’s new 3D HDTV models use Theater 3D passive 3D technologyto achieve superior performance with a bright, crystal clear, virtually flicker-free 3D picture. Available in each of VIZIO’s product series, E, M and XVT, in screen sizes ranging from 32 to 65 inches, Theater 3D technology will be available in 11 models at a wide range of performance and price levels, making the entertainment freedom of VIZIO’s 3D technology available for all.

“We are highly encouraged by the positive response our circular polarized 3D technology has received from industry experts, the press, and Hollywood leaders like James Cameron,” said Randy Waynick, VIZIO’s Chief Sales Officer. “VIZIO’s early commitment to this direction, with its superior viewer experience, has enabled us to develop the industry’s most comprehensive range of 3D HDTVs, ranging from introductory price levels to the most advanced cinematic displays available today.”

VIZIO Theater 3D HDTVs use a revolutionary new technology to deliver crystal-clear, flicker-free 3D that’s up to 2 times brighter than current active shutter LCD TVs, with significantly less crosstalk, a wider horizontal viewing angle, and much less blurring with fast motion. Theater 3D eyewear produces far less eyestrain and headaches than active glasses, and is battery-free, lightweight and comfortable. Up to four pairs of Theater 3D glasses are provided with each set, and they are also available in a rapidly growing range of styles and colors from brand name designers. They even work in most 3D movie theaters!

“Passive polarized 3D ¬TVs will appeal to many consumers for a variety of reasons, and products at a variety of price points are possible too,” noted Insight Media President, Chris Chinnock. “By 2014, sales of passive sets will outpace shutter glasses sets, according to our forecast.”

VIZIO’s passive Theater 3D technology utilizes circular polarization, producing superior performance that results in a better viewing experience. This technology uses Polarizer Filters built into the TV, enabling viewers to use lighter and more stylish glasses instead of the bulky, heavy and uncomfortable active shutter glasses used for other 3DTVs. VIZIO’s technology team was an early champion of this approach for 3DTV, which has led to VIZIO taking a market-leading positionin the adaptation of Passive 3D technology for the home.

“DisplaySearch is forecasting that North America 3D TV shipments will increase by more than 300% in 2011 to 7M units**, driven by a range of new 3D TV types, including circular polarizer filter systems like VIZIO’s Theater 3D,” stated Paul Gagnon, Director of North America TV Market Research, DisplaySearch.

Each Theater 3D™ model supports the widest range of 3D encoding formats, ensuring compatibility with Blu-ray, broadcast, cable, satellite, and gaming sources. These formats include Frame Packing, Side-by-Side, Top and Bottom, as well as those with SENSIO® HiFi 3D and by RealD.

VIZIO Smart Dimming for Leading Picture Performance

VIZIO’s Edge-Lit Razor LED™ technology with Smart Dimming™ is featured on the M Series models and the Cinemawide 50” and 58” HDTVs. VIZIO Smart Dimming™ intelligently controls each set’s array of LEDs, which is organized in zones. Working frame by frame, based on the content being displayed, Smart Dimming adjusts brightness in precise steps down to pure black (where the LED is completely off). This cutting-edge technology minimizes light leakage and enables a Dynamic Contrast Ratio of 5 Million to 1, for blacker blacks and whiter whites.

The XVT Series models at 47” and 55” will utilize VIZIO’s Full Array TruLED™ backlighting with Smart Dimming™ technology. With over 160 zones across the entire display, TruLED backlighting is able to control specific areas of the image to a much finer degree than edge-lit sets, resulting in even better blacks and higher contrast with life-like images that “pop” off the screen.

VIZIO Internet AppsDeliver More Entertainment Freedom

All of VIZIO’s new Theater 3D models feature the VIZIO Internet Apps® (V.I.A.) Connected HDTV platform. VIZIO Internet Apps deliver unprecedented choice and control of web-based content directly to VIZIO televisions or Blu-ray players without the need for a PC or set-top box.

VIZIO’s new XVT Series models will include the next generation VIZIO V.I.A. Plus platform, which delivers a unified and intuitive user experience across multiple devices, including HDTVs, Blu-ray players, tablets and more.

Navigating VIZIO Internet Apps is simple, using the QWERTY keypad built into the included remote control (most models). State of the art wireless Internet access is available through built-in 802.11n Wi-Fi (many models with Dual Band Wi-Fi), allowing viewers to enjoy the convenience of on-demand movies, TV shows, social networking, music, photos and more with just the push of a button.

Audio for a Home Theater Experience

The stunning 3D video of the Theater 3D™ sets is matched by the latest high performance audio technologies from SRS Labs. SRS technologies help deliver an immersive, virtual, high definition surround sound through

StudioSound™ HD – the ultimate all-in-one audio suite designed specifically for flat panel TVs. Years of excellence in audio, practical experience, and patented technologies allow StudioSound HD to deliver the most immersive and natural surround sound ever using built-in TV speakers. The suite also delivers remarkably crisp and clear dialog, rich bass, an elevated soundstage and consistent, spike-free volume levels. StudioSound HD features optimized audio presets for movies, news, sports and music while also providing a built-in EQ toolset for peak audio performance.

Experience M Series Theater 3D™ at Home

VIZIO’s newest Theater 3D™ set to hit the shelves this summer is the sleek and stunning M Series. At only 1.2” thin*** (42” and 47” models. 55” model is just 1.6” thin***), this HDTV makes the most incredible technology on the market available at the best value. Not only will you have beautiful LED 2D picture quality at 42”, 46” and 55” sizes, but the latest addition of VIZIO’s Theater 3D technology to this series will make this the perfect centerpiece to any family room. Pair that with four pairs of stylish Theater 3D™ glasses and built in VIZIO Internet Apps, and make your family room the number one summer destination.

Cinemawide HDTV Ultra-Widescreen

VIZIO’s Cinemawide HDTV™, 21:9 aspect ratio TVs are the ultimate display for cinema enthusiasts. Its unique ability to display films created in the CinemaScope 2.35:1 aspect ratio on its full screen, without any black bars, means viewers will see each frame of the movie as the director intended, providing an immersive movie experience at home. On traditional HDTV models, prime screen real estate is taken up by these black bars, forcing home theater enthusiasts to stretch and zoom in. Now instead of a stretched and distorted picture, VIZIO’s Cinemawide sets ensure movie buffswill never have to miss an inch of the action.

Most HDTVs have an aspect ratio of 16:9 (sometimes called 1.78:1), with a native resolution of 1,920 x 1,080 (Full HD). This aspect ratio was selected as the ATSC HDTV standard as a compromise between television’s original aspect ratio (4:3 or 1.33:1) and the wider 1.85:1 aspect ratio selected for the many Hollywood movies. Big-budget Hollywood blockbusters, though, are usually filmed in the much wider 2.35:1 or 2.39:1 aspect ratios. VIZIO’s new Cinemawide HDTVs accommodate these “CinemaScope” or “anamorphic” aspect ratios well with a 2.37:1 (21:9) aspect ratio. So you’ll be able to watch classics and today’s best movies in the film’s original aspect ratio and without black bars.

Cinemawide HDTV also takes VIZIO Internet Apps to the next level, making its use more seamless than ever. While watching a pixel-perfect 16:9 full HD image, full size and in the correct aspect ratio on the right side of the screen, users can simultaneously browse and use VIZIO Internet Apps on the left side of the screen– with both images presented with no compromise in resolution or size.

Connected TVs are expected to account for 20% of Global TV Shipments in 2011, rising to 122 million units globally by 2014**, representing one of the most exciting areas of growth in the TV industry and ultra-wide aspect ratio TVs, such as 21:9, and will enable consumers to view their TV content and Internet content simultaneously without overlap,” stated Gagnon.

*Sources: Q3 2010 iSuppli and DisplaySearch Reports

**Report source: DisplaySearch Quarterly TV Design and Feature Report

***Depth without stand

VIZIO Continues to Expand the Beyond TV Product Portfolio, with Introduction of New Blu-ray Players, Sound Bars, Headphones, Wireless HD Kit, Advanced Media-Centric Wireless Internet Router and More [VIZIO press release, June 28, 2011]

– High-performance Home Theater Sound Bars, from the #1 manufacturer of Sound Bars, deliver exceptional sound quality with designs that complement a wide range of HDTV sizes and premium features that include wireless subwoofers

– Headphone models offer listening solutions for consumers from audiophiles to style-conscious listeners, with Active Noise-Cancelling Wireless Home Theater Headphones, Bluetooth headphones with microphone, and high-resolution earbuds for on-the-go mobility

– Wireless HD Kit provides freedom from unsightly cords by eliminating the need for any signal cables attached to the HDTV, delivering flawless performance with uncompressed audio and Full HD picture quality

– Universal Wireless HD Gigabit Internet Router connects any Wifi device to the Internet with optimization for streaming media, for a superior HD connected entertainment experience

3D Blu-ray playerswith VIZIO Internet Apps® bring the 3D experience home, with high-resolution audio and streaming access to content

-Fashionable new Theater 3D eyewear line features style and comfort, with brighter, flicker-free performance compared to Active Shutter glasses

Irvine, CA and New York, NY (CEA Line Shows) – June 23, 2011 — VIZIO, America’s #1 LCD HDTV Company*, announced today a wide range of products that provide audio, home theater and Internet streaming solutions, all part of VIZIO’s growing Beyond TV lineup. These new additional to VIZIO’s Beyond TV product portfolio represent an expansion in categories that complement VIZIO’s industry-leading LCD HDTV lineup. As the #1 manufacturer of Home Theater Sound Bars**, VIZIO will have six models available in the market with various performance levels and options to maximize your HDTV audio experience no matter the size of your home theater room. VIZIO also offers a family of headphones that should please the public, from the audiophile to the MP3 listener on-the-go, with Active Noise Cancelling Wireless Home Theater headphones, Bluetooth Stereo headphones and Sound Isolating High Performance Ear Buds. VIZIO’s Wireless HD Kit provides freedom from cords while still delivering seamless HDMI video and audio performance. The Universal Wireless HD Gigabit Internet Router prioritizes streaming media over data transmission for fewer interruptions and better performance. For those who want a comfortable, stylish alternative to bulky Active-Shutter 3D Eyewear, VIZIO offers a fashionable lineup that can be worn for Theater 3D viewing in the home and even at most movie theaters.

“Our Beyond TV products have been enthusiastically accepted by consumers, who have recognized that the high-performance value of VIZIO technology is not just limited to HDTVs,” said John Schindler, VP of Product Development at VIZIO. “Our audio products have been particularly well received, and our overall success in these new categories has helped drive our development of an ever-increasing range of accessories and even more innovative products, such as our high-performance Wireless HD Kit and Wireless HD Internet routers.”

Upgraded Audio For the Ultimate HD Experience

VHT215 Home Theater Sound Bar

Turn your room into the ultimate home theater with VIZIO’s VHT215 Home Theater Sound Bar with Wireless Subwoofer. The exceptionally thin and stylish design is the perfect compliment to match ultra-thin LED LCDs that are 40 inches or larger. Experience unsurpassed in class audio performance and connectivity options for multiple devices including two HDMI 1.4a inputs, one HDMI 1.4a output with Audio Return Channel support, and one each digital optical audio, coaxial digital audio and analog stereo inputs.

Featuring integrated wall-mount and table-stand options for easy installation in any home theater environment, the VHT215 delivers simplicity of use with VIZIO’s acclaimed ergonomic home theater remote control and new front panel display that can easily communicate volume and input status with the press of a button. The VHT215’s wireless capability enables freedom to place the powerful subwoofer conveniently in the room, as well as the ability to connect with any of VIZIO’s Wireless HD Audio products, including Home Theater Headphones. With no physical connection, uncompressed high definition audio is transmitted between devices at distance up to 60 feet. Available in August 2011, SRP is $329.

VSB205 Home Theater Sound Bar

Perfect for HDTVs sized 32 inches and larger, the VSB205 Home Theater Sound Bar is an excellent upgrade. Featuring SRS WOW HD audio processing, which produces rich, natural bass, with incredible high-frequency definition and clarity, the Sound Bar brings powerful sound to any home theater with dual 2¾ inch drivers for each channel.

Dual analog audio inputs (both RCA and mini 3.5mm) allow for easy one-cable connection from any TV. The Sound Bar can be either table or wall mounted with included hardware, making for a compact fit. The VSB205 is currently available at an SRP of $119.

VHT510 5.1 Channel Surround Sound Home Theater with Wireless Subwoofer

A complete 5.1 channel surround sound solution, the acclaimed VHT510 Surround Sound Home Theater Speaker System creates the ultimate in class home theater experience. This powerful yet compact Sound Bar is ideal for HDTVs 40 inches or larger. Achieve high-definition sound from the left, center and right speakers that reside in this Sound Bar, with surround channel playback from two satellite speakers and impactful low bass produced by its wireless 6.5 inch long-throw subwoofer. This VIZIO premium surround sound system supports Dolby Digital®, DTS, SRS StudioSound HD™ and SRS TruVolume™, providing listeners a truly immersive audio experience, whether listening to music, watching television or viewing movies on Blu-ray disc.

Reducing the need for unsightly wires, the subwoofer uses Wireless HD Audio™ 2.4 GHz technology to allow convenient placement of the speaker in the home theater. The Sound Bar can send High Definition quality audio to other Wireless HD Audio compatible devices like VIZIO Home Theater Wireless Headphones. With a built-in amplifier and audio receiver, this 5.1 channel system completes any home theater with all-in-one convenience. The VHT510 has a SRP of $389 and is in stores now.

XVTHP200 Home Theater Headphones with Wireless Dock for iPod

Experience unparallel sound with VIZIO’s Active Noise Cancellation High Definition Home Theater Headphones. The audiophile’s choice, these headphones provide true lossless audio for maximum quality from a convenient wireless or wired connection. Professionally-tuned 40mm Neodymium drivers with integrated Dolby Digital, SRS TruSurround™ and SRS TruVolume™, enhance both stereo and surround audio sources ensuring that even the most demanding listeners will be pleased.

The base station with dock for iPod lets users enjoy the freedom of listening to music on their iPod. Part of VIZIO’s Wireless HD Audio Ecosystem, the Home Theater Headphones work together with your VIZIO Sound Bar (VHT models) to automatically re-direct sound to the activated headphones. For folks on-the-go, VIZIO’s Active Noise Cancellation reduces background noises, helping listeners to relax and lose themselves in rich, natural sound. With a standard 3.5mm audio cable option, a built-in long-life rechargeable Lithium polymer battery, and a sleek fold and go design, the headphones are perfect for travel. For convenience, the headphones can be charged from the base station or through the provided mini-USB cable. Available now, SRP for the headphones is $309.99.

XVTHB100 Bluetooth Headphones

With VIZIO’s XVTHB100 Bluetooth Stereo Headphones, superb audio quality for wireless music listening is just the beginning. Using Bluetooth and a built-in microphone, the headphones can connect to a laptop, mobile phone and even a VIZIO Internet Apps-enabled HDTV for telephone and video calling. Answering calls, even while listening to music, is handled with a single pushbutton click.

High-performance 30mm Neodymium drivers take full advantage of advanced SRS sound processing to produce a rich, immersive audio listening environment. A lightweight, adjustable over-the-ear headband design makes the headphones comfortable even for extended listening sessions and telephone conversations. Rechargeable with up to 9 hours of talk time, these headphones are the perfect all-in-one source for work, play, and travel. Currently available, SRP is $99.99.

VHE211K and VHE211W Sound Isolating High Performance Earbuds with built-in Microphone

VIZIO’s Sound Isolating High Performance earbuds with built-in microphone are perfect for on-the-go entertainment and hands-free calls. Use them with the new VIZIO Tablet, your mobile phone, or use them for video calls for superior sound quality and sound isolation to keep out distracting ambient noise. While ordinary earbuds use ceramic magnet drives, VIZIO utilizes 9mm rare-earth Neodymium dynamic drivers that are professionally tuned to produce crisp, accurate audio with powerful bass. Listeners will find themselves rediscovering their music collections, hearing notes as they were meant to be heard.

Further improving on conventional earbuds, the VIZIO Sound Isolating High Performance earbuds are designed to insert easily and comfortably into the ear canal. Ergonomic silicone ear cushions create a tight seal within the ear, minimizing background noises and ensuring that every sonic nuance can be heard. Three pairs of in-ear cushions are provided for an optimum fit to any ear, making for a comfortable, personalized fit and exceptional low-frequency performance. Listeners that have used other earbuds will also appreciate VIZIO’s high-quality flat, tangle-resistant design that keeps the earbuds tangle to a minimum, especially important for active listeners. VIZIO’s Sound Isolating High Performance Earbuds will be available in Summer 2011 in both white and black, at an SRP of $29.99. The model number for the White version is VHE211W, and the Black version designation is VHE211K.

Stay Connected with Wireless HD Options

XWH200 Universal Wireless HD Video and Audio Kit

The XWH200 Universal Wireless HD Video and Audio Kit fulfills the longstanding dream of many HDTV owners – the elimination of signal cables connected to the set. The XWH200 transmits uncompressed full HD video and audio wirelessly to the HDTV. With no software required, up to four HDMI source components, whether they be set-top boxes, Blu-ray players or game consoles, can be connected to the remote controllable transmitter, which then sends the desired HD source wirelessly to the TV.

Compliant with the WirelessHD™ 1.0 standard, the XWH200 operates at the 60 GHz frequency and is able to handle up to 4 Gbps of data, more than enough for 1080p Full HD and 3D. Unlike other products on the market, it does not interfere with existing wireless networks, and it’s compatible with any HDMI source including game consoles, cable/satellite boxes, Blu-ray disc players, digital media receivers and more.

Users can now hide their A/V equipment away in a cabinet or other discrete location in the room, separate from the HDTV, which can now be the visual centerpiece of the home theater, floating clean on the wall as the customer has always envisioned. The XWH200 has an SRP of $229.99 and is available now.

XWR200 High Performance Universal Wireless HD Gigabit Internet Router

Following the rapid success and press acclaim for the XWR100 Router, VIZIO introduces an even higher level of Internet router performance with the XWR200. This Dual-Band Internet router operates in both the 2.4 and 5 GHz bands to allow data transmission in the lower band while streaming media in its higher frequency band.

With higher wireless transmission speeds up to 450 + 300 Mbps, media streaming is faster than ever, and its Gigabit Ethernet capability lets media intense apps or large files function at full capacity without being limited by the network bandwidth. For use in larger homes where wireless signals may be difficult to receive away from the router, the XWR200 features additional wireless power amplifiers, and adds a third antenna for the 5 GHz band. The XWR200 is expected to hit stores in first half 2012.

Experience Unparallel Video Playback with VIZIO Blu-ray Players and Theater 3D

VBR133 3D Blu-ray Player With VIZIO Internet Apps

The VBR133 3D Blu-ray Player brings the same stunning 3D and 2D picture quality and exceptional lossless surround sound and a powerful suite of streaming entertainment services. 1080p Full HD picture quality in 2D and 3D quality and both Dolby TrueHD and DTS HD audio technologies ensure the ultimate in audio and video performance. With access to VIZIO Internet Apps through a wired Ethernet connection, content from top online services like VUDU™, Netflix, HuluPlus™, Amazon Video On Demand, YouTube, Pandora and more is at the user’s fingertips, with instant access to an almost unlimited library of online movies, music and more. This player brings entertainment freedom and a premium home theater experience to any room. The VBR133 has an SRP of $109.99 and is in stores now.

VBR122 Blu-ray Player With Wireless VIZIO Internet Apps

The VBR122 Blu-ray Player brings stunning picture quality, exceptional lossless surround sound and a powerful suite of wireless streaming entertainment services. With access to VIZIO Internet Apps through an integrated WiFi connection, content from top online services like VUDU™, Netflix, HuluPlus™, Amazon Video On Demand, YouTube, Pandora and more is at the user’s fingertips, with instant access to an almost unlimited library of online movies, music and more. What’s more, the VBR122 delivers an industry-leading ergonomic remote control with an integrated full QWERTY keyboard to allow fast and easy searching for favorite movies, shows, actors, songs and more on the many available entertainment services. 1080p Full HD picture quality and both Dolby TrueHD and DTS HD audio technologies ensure the ultimate in audio and video performance. This player brings entertainment freedom and a premium home theater experience to any room. The VBR122 has an SRP of $119.99 and is in stores now.

Theater 3D Eyewear Line

VIZIO’s new line of Theater 3D eyewear is the stylish and comfortable complement to Theater 3D HDTVs. By utilizing a circular polarized 3D filter, Theater 3D moves the burden of 3D processing into the TV, allowing the Theater 3D eyewear to be free of the batteries and shutter mechanisms inherent in Active Shutter 3D TVs. In fact, Theater 3D eyewear can be used to view 3D movies in a majority of movie theaters.

Besides using more comfortable eyewear, Theater 3D offers several performance advantages over conventional Active 3D systems. Theater 3D is up to 2X brighter, has significantly less crosstalk in comparison to current Active Shutter LCD TVs, handles fast motion with less blurring, has a wider horizontal viewing angle, and eliminates the annoying flicker of Active Shutter 3D systems that often causes eye strain.

The XPG201/202 glasses feature an attractive design with curved lenses for more comfortable viewing, premium quality optical lenses for best in class 3D experience and a high quality, durable frame. Both the XPG201 single pack and the XPG202 2-pack are available this month.

*Source: IHS iSuppli Corporation Research Q2 2011 Market Tracker Report of Q1 2011.
**Source: CEA’s Q1 2011 MarketMetrics Data
# # #

Source: VIZIO, Inc.

VIZIO Unveils New Smartphone and Tablet Featuring VIA Plus for Even More Entertainment Freedom [VIZIO press release, Jan 3, 2011]

Irvine, CA—January 3, 2011 — VIZIO, America’s #1 LCD HDTV Company*, announced today it is expanding into the mobility category with the VIZIO smartphone and tablet (referred to as the “VIA Phone” and “VIA Tablet” below) — both part of the VIA Plus ecosystem, the next generation of VIZIO Internet Apps™, that features a unified, sophisticated and intuitive user experience across multiple CE devices including VIZIO HDTVs, Blu-ray players, smartphones and tablets.

“Both the VIA phone and tablet feature the highest performance coupled with innovative features that tie them into the media consumption experience,” said Matthew McRae, Chief Technology Officer at VIZIO. “And by integrating the VIA Plus user experience also found on our next generation TVs and Blu-ray devices, VIZIO is delivering the multi-screen, unified ecosystem others have talked about for years and never delivered.”

The VIZIO VIA Phone features a 1 GHz processor, 4” high-resolution capacitive touch screen, 802.11n Wi-Fi and Bluetooth connectivity, GPS, a MicroSD card slot for memory expansion and HDMI output with HD video playback. It also features a front-facing camera for video chats and a 5 megapixel rear camera for photos and HD video capture.

The VIZIO VIA Tablet also features a 1 GHz processor, with an 8” high-resolution capacitive touch screen, 802.11n Wi-Fi and Bluetooth connectivity, GPS, a MicroSD card slot for additional memory expansion, HDMI output with HD video playback, and a front-facing camera for video chats. It also boasts a unique three-speaker design for stereo audio in both portrait and landscape modes.

Both devices include a built-in IR blaster with universal remote control appfor quick access to the entire home theater or nearly any other CE device in the home. Both run on the Android™ Platform, which will also allow users to access thousands of apps through Android Market™.

“As part of the VIA Plus ecosystem, the VIA phone and tablet are natural extensions of the HD entertainment experience that historically has centered around the TV,” added Mr. McRae. “Whether consumers are looking to enjoy content on the big screen, on their tablet or on a mobile phone, VIA Plus delivers on the promise of Entertainment Freedom for All by creating a rich and consistent user experience across all devices that’s accessible to everyone, from the power user to the casual browser.”

VIZIO will be demonstrating the VIA Phone and VIA Tablet in their private CES showcase at the Wynn Hotel from January 6 to 9, 2011.

*Sources: Q3 2010 iSuppli and DisplaySearch Reports

Important details from ABOUT VIZIO [page on vizio.com]:

VIZIO, Inc. was founded in 2002 by William Wang with the idea that everyone deserves to own the latest technology. Mr. Wang’s first two employees, Laynie Newsome and Ken Lowe, were honored as co-founders and eight years later are still hard at work taking entertainment freedom by storm! By providing a myriad of high definition entertainment options and unmatchable value, VIZIO has grown to over 160 employees and remains the first American brand in over a decade to lead in U.S. LCD HDTV sales.

VIZIO’s uncompromised technology and incredible value has continued to make us America’s Best Selling LED LCD HDTV and the industry leader in sales growth through the 2nd quarter of 2010,* as well as the Highest Rated LCD HDTV of 2010.** VIZIO’s lineup can provide an even greater value with our efficient LED backlit TVs that exceed current ENERGY STAR® 4.1 Guidelines by at least 15%***. So whether you are looking for entertainment essentials with our E Series, sleek design with the M Series, or ultimate performance with the XVT Series, VIZIO has the perfect solution to exceed all of your entertainment needs. Combined with 3D, VIZIO Internet Apps™, Wireless HD Audio, full array TruLED™ and edge lit Razor LED™ displays, we truly give you the freedom to fearlessly expand your entertainment world.

VIZIO Timeline:

* Founded in October of 2002 under the name V, Inc.
* With a total of 3 employees, they provided consulting services to Gateway, Inc.

* Launched the VIZIO brand
* Launched Plasma monitor and DVD up-convert line at CES
* VIZIO signed on with Costco Wholesale to sell VIZIO products
* Total of 5 employees

* VIZIO expanded their product offerings to include LCDs, Plasmas, DVD and DLP
* Total of 25 employees

* VIZIO’s 50” Plasma was ranked CNETs Top Holiday Tech gift
* VIZIO signed on with Sam’s Club to sell VIZIO products
* Grew to 41 employees


* Total of 62 employees
* Shipped a total of 750,000 HDTVs


* Grew to 85 employees
* Shipped a total of 2,900,000 HDTVs


* Total of 100 employees
* Shipped a total of 3,500,000 HDTVs
* Total revenue exceeds 2 Billion Dollars

* VIZIO continues to add new innovative products to their portfolio such as Blu-ray® players, Home Theater Sound Bars with Wireless Sub, Motorized Wall Mounts and more.
* VIZIO launches 40 new HDTV models with sizes ranging from 19” to 55” and including the top technologies such as VIZIO Internet Apps their version of the internet connected TV, 240Hz LCD models and the latest TruLED technology which delivers the ultimate HD experience with less impact on our planet.

* VIZIO HDTVs can be found on more store shelves than SONY in July 2009
* Over 160 employees

*As CEA member, VIZIO¹s first CES booth promoted their VIZIO Internet Apps™ connected HDTVs and key platform partners Yahoo!, Twitter, vudu, & Facebook
*2010 CES announcements included eleven categories in addition to TVs including High Definition Blu-ray DVD Players™, wireless HD Internet routers and VIZIO Internet Apps™ enabled entertainment systems, HD home theater sound, HD Personal Home Theater headphones, and portable razor thin LED LCD HDTVs.

*196 employees total (includes 76 South Dakota and 3 international)

Beyond 2010 and well into the future:
VIZIO has made great strides in providing Entertainment Freedom For All™ and will continue to build this principle through 2011. With the explosion of 3D TV, we currently have many exciting new developments to reveal at the Consumer Electronics Show and throughout the upcoming year. While staying true to our roots in vision and value, VIZIO is excited to continue and grow our brand within the U.S. and beyond. VIZIO: Taking entertainment freedom by storm!

* Based on iSuppli US LCD-TV Unit Shipments Market Share Q2, 2010
**HDTV Magazine and CNET Reviews
***While TV is on

Consumers Make VIZIO the #1 LCD HDTV in North America [VIZIO press release, Feb 23, 2011]

Consumers Make VIZIO the #1 LCD HDTV in North America

  • VIZIO #1 in US LCD HDTV for the full 2010 year with over 21% market share
  • VIZIO’s share for Q4 US LCD HDTVs was 28%– the highest share any brand in the industry has achieved since 2004
  • VIZIO led the top brands in the industry with 55% Y/Y LCD HDTV sales growth, continuing to increase their leadership role over the competition based upon consumer preference and choice
  • VIZIO secures 3 spots in the top 5 Best Sellers including a popular big screen 42” model

IRVINE, CA – FEBRUARY 24, 2011— VIZIO, Inc. America’s #1 LCD HDTV Company, announced today that it outperformed the industry as the number one shipper of all flat panel HDTVs in Q4 2010 for both North America and the U.S. With an LCD HDTV share of more than 28%* VIZIO has captured the important essence of consumer desires in flat panel HDTV performance features, design form and value.

VIZIO saw significant sales increases with its 7-time award winning XVT Series lineup with VIZIO Internet Apps®, as well as in the Beyond TV category, headlined by Blu-ray players with wireless Internet apps and the nation’s bestselling Soundbars. VIZIO was also the leading shipper of LED backlit HDTVs in North America in Q4** behind the strength of its TruLED and Razor LED products shipping over 50% more backlit LED LCD TVs than its nearest competitor.

“VIZIO continues to defy conventional wisdom in the consumer electronics space with strong growth and innovation. Our team’s success has proven that consumers recognize great technology at a great price by unseating the industry’s traditional leaders in the LCD market,” stated Randy Waynick, Chief Sales Officer, of VIZIO. “Customers have embraced our higher performance product lineup and efficient retail partners in TVs and have now carried over their brand loyalty to our Beyond TV products, making VIZIO’s soundbars and Blu-ray players best sellers as well. Stay tuned in 2011 as we extend our “Entertainment Freedom for All” brand vision to Theater 3D HDTVs, tablets and smartphones.”

Adding to the meteoric growth of the brand, VIZIO’s Beyond TV Category, which includes soundbars, Blu-ray players, Headphones, Wall mounts, Cables, Wireless Routers, and other accessories, saw tremendous increases in Q4. Market-leading Soundbars saw sales growth of 200% Q/Q while sales of VIZIO’s popular Blu-ray players grew 163% representing 10% of the market***. Offering a wide range of Soundbar solutions with innovative wireless subwoofers in 5.1 and 2.1 channel configurations and sizes for small to large size televisions has allowed VIZIO to dominate this market — capturing 54% of the growing market in Q4 based on CEA’s MarketMetrics data.

VIZIO has also become a leader in some key advanced TV categories, rising to #1 in LED LCD TV unit shipments in North America and was #2 in high frame rate LCD and 40”+ screen size,” stated Paul Gagnon, Director of North American TV Research at DisplaySearch.

DisplaySearch: Top 10 LCD TV Brands in North America for the Year of 2010 (Ranking by Unit Shipments in Thousands)

Rank Vendor 2010 Market Share 2009 Y/Y% Change
1 VIZIO 6,962 18.2% 5,941 17%
2 Samsung 6,715 17.5% 6,418 5%
3 Funai 4,613 12.0% 4,758 -3%
4 Sony 3,998 10.4% 4,338 -8%
5 LG 3,711 9.7% 2,704 37%
6 Toshiba 2,274 5.9% 2,635 -14%
7 Sanyo 2,250 5.9% 2,106 7%
8 Sharp 1,243 3.2% 1,770 -30%
9 Panasonic 1,035 2.7% 889 16%
10 Westinghouse 476 1.2% 386 -1%

Source: DisplaySearch February 2011

The fourth quarter’s results showed that consumers are looking for innovation as well as value for their HDTV purchases. Outpacing the industry, VIZIO LED HDTV shipments grew 993% Y/Y, Full HD LCD TVs grew 44% Y/Y, 46” and above TVs grew 92% Y/Y and 120Hz+ TVs grew 119% Y/Y***.

“U.S. consumers are demanding full-featured LCD TVs at the lowest possible prices,” said Riddhi Patel, Director, Television Systems, for IHS. “Television brands that successfully offer a combination of low pricing and advanced features, such as LED backlighting, Internet connectivity are gaining market share. Because of VIZIO’s ability to provide latest features at attractive prices, the brand has reached number 1 position in the US flat panel TV market in Q4 2010.”

iSuppli: Top 8 LCD-TV Brands in the United States for the Year of 2010
(Ranking by Unit Shipments in Thousands)

Rank Vendor 2010 Market Share 2009 Y/Y% Change
1 VIZIO 6,929 21.3% 5,920 17%
2 Samsung 6,123 18.9% 5,608 9%
3 Sony 3,373 10.4% 3,681 -8%
4 LG 2,865 8.8% 2,533 13%
5 Toshiba 2,092 6.4% 2,394 -13%
6 Sanyo 1,978 6.1% 1,934 2%
7 Sharp 1,082 3.3% 1,592 -32%
8 Panasonic 963 3.0% 1,183 -19%
Total 32,459 32,324 0%

Source: iSuppli Corp. February 2011

iSuppli: Top 8 All Flat Panel Brands in the United States for Q4 2010
(Ranking by Unit Shipments in Thousands)

Rank Vendor Q4 2010 Q4 2009 Y/Y% Change Q3 2010 Q/Q % Change
1 VIZIO 2,867 1,844 55% 1,602 79%
2 Samsung 2,572 2,095 23% 1,817 42%
3 LG 1,247 1,048 19% 1,025 22%
4 Sony 1,049 1,318 -20% 796 32%
5 Panasonic 793 657 21% 812 -2%
6 Toshiba 708 708 0% 533 33%
7 Sanyo 522 443 18% 651 -20%
8 Sharp 264 317 -17% 380 -31%
Total 11,978 11,299 6% 9,699 23%

Source: iSuppli Corp. February 2011

Further displaying VIZIO’s growing popularity for the family’s main living room TV is Quixel Research’s Q4 list of the Top 5 Best Selling models in the US LCD TV market. One of VIZIO’s 40”+ LCD TV models was both the largest and the highest priced among those ranked in the top five best sellers for the quarter.

Quixel Research Market Update – Q4 2010
Top 5 Best Sellers by Units

Product Size Resolution Tech List Price
Samsung LN32C350 32″ HD 720 LCD $499.00
VIZIO E320VL 32″ HD 720 LCD $469.99
VIZIO M260VA 26″ HD 720 LCD $399.99
VIZIO E420VO 42″ HD 1080 LCD $663.99
Samsung LN40C500
40″ HD 720 LCD $559.00

“VIZIO has become the brand to purchase for newest technology such as LED and Internet connected HDTV as well as their larger main living room TVs where they get the latest features at prices that allow them to step up to the next generation of entertainment,” stated Tamaryn Pratt, Analyst at Quixel Research.

*Source: iSuppli Research Q1 2011 Report of Q4 2010 US LCD Market Share
** Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report
***Source: VIZIO, Inc.



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