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Nokia Lumia (Windows Phone 7) value proposition

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Core information:

Follow up:
Nokia World 2011 videos on YouTube NokiaConversations channel [Oct 26 — Nov 20, 2011]
ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [Nov 3, 2011]
Designing smarter phones–Marko Ahtisaari (Nokia) and Albert Shum (Microsoft) [Nov 23, 2011]

Updates:
3 Minutes with Nokia CEO Stephen Elop [YouTube, Oct 27, 2011]

Why a sequencing of launches? US operators have nothing to do with that. N9 is for learning a lot. Not answered yet: elements of UX and Qt environment in the future. Nothing clear for “the other ecosystem” [presumably the Android] what is the standard UX. Nokia sees the Windows 8 opportunity, commonality with Windows smartphone for itself as well. Microsoft bet on HTML5 is also important for the forming of the ecosystem. One is clear it is more than just the phones … it is also search, advertising, unified communications (like Skype), business productivity, gaming, music  … that’s the experience people are looking for.

[About N9 and Qt:] Elements of N9. The things that really define that product you will see continue on. The reason we continue with N9 is because we believe we could learn a lot about certain things that actually make the N9 unique in the way that it is. … What remains unanswered, and will remain unanswered for today, is when I say ‘elements of the user experience’ or ‘the Qt environment’. What does that mean? That’s still something you’ll see ahead from Nokia.

In terms of (Windows Phone) doesn’t allow for the Sense UI or whatever, I would suggest that one of the biggest challenges facing that particular ecosystem is the fact that there is more and more of that going on. And when I go into the store and look at what that brand was supposed to stand for, I’m not quite seeing it — it’s just unclear what the standard is for the user experience.

The user experience of Windows 8 is essentially a supercharged version of the Nokia Lumia experience that you saw on stage today. And you see the parallels and opportunity for commonality from a user perspective. You say wow, this is more than just smartphones, there’s a broader opportunity here. And clearly we see that broader opportunity as well, without specifically commenting on what that may mean in the future.

More hints on N9 and Qt are in the Sept-Oct “Updates” parts of Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan [June 24, 2011]

Nokia’s Elop Plans U.S. Return in ’12 With Multiple Carriers [Bloomberg Business Week, Nov 2, 2011]

“There’s a new tablet opportunity coming,” he said. “We see the opportunity. Unquestionably, that will change the dynamics” of the tablet market.

–  Nokia EVP Jo Harlow [Smart Devices] explains why Windows Phone is “Easier, faster, and a hell of a lot more fun” [inc. the 7 min video interview, Oct 27, 2011]
Nokia Drive gets you where you need to go [inc. the 5 min video interview, Oct 26, 2011]
Nokia Music makes music personal & portable [inc. the 5 min video interview, Oct 26, 2011]
First look at Kinectimals for Windows Phone [inc. the 2 min video interview, Oct 26, 2011]
Xbox 360 on your Nokia Lumia 710 and Nokia Lumia 800 [inc. the 2 min demo video, Oct 26, 2011]
New music picks for Nokia Lumia 710 and Lumia 800 [Oct 27, 2011]
Nokia Music on Nokia Lumia 800 – complete video tour [Oct 27, 2011]
Nokia Maps on Nokia Lumia smartphones [Oct 28, 2011]
Nokia Drive and Nokia Music, with MirrorLink [Oct 28, 2011]
40 hours of hard code: Nokia Hackathon winners [Oct 28, 2011]
End of Updates

Content: Nokia Lumia 800 & 710 – Three Unique Differentiators (Nokia Music and MixRadio, Navigation, ESPN Sports Hub – all free) – A Better Representation of the General WP7 Differentiators – Experience “The Amazing Everyday” Marketing Campaign – Nokia Maps Updates – Other Map-related Applications

NOKIA World 2011 Keynote Handout [Oct 26, 2011]

Nokia Lumia (Windows Phone 7) Experience in London – Nokia Lumia 800 – Nokia Lumia 710 – Nokia Asha [= hope in Hindi] (S40) 200, 201, 300, 303 – Nokia Purity Stereo Handset (in-ear) and Nokia Purity HD Stereo Handset (on-ear) by Monster.

Nokia Lumia 800 & 710, Windows Phones Announced [Anandtech, Oct 26, 2011]

Nokia Lumia Windows Phone Lineup:

Lumia 800 Lumia 710
SoC Qualcomm S2 MSM8255 1.4GHz Qualcomm S2 MSM8255 1.4GHz
Display 3.7-inch AMOLED PenTile RGBG 3.7-inch TFT-LCD
Camera 8MP LED Flash rear facing camera
Carl Zeiss lens
5MP LED Flash rear facing camera
Memory 512MB, 16GB NAND 512MB, 8GB NAND
(up to 24GB via a 16GB microSD)
Dimensions 116.5 x 61.2 x 12.11 mm, 142g 119.0 x 62.4 x 12.5 mm, 126g
Battery 5.365Wh 4.81Wh
Network Support WCDMA, EDGE Class B,
GPRS Class B
HSUPA 5.76Mbps
HSDPA 14.4MbpsWCDMA 850/900/1900/2100
GSM 850/900/1800/1900
WCDMA, EDGE Class B,
GPRS Class B
HSUPA 5.76Mbps
HSDPA 14.4MbpsWCDMA 900/1900/2100
GSM 850/900/1800/1900
Connectivity 802.11n b/g/n (2.4 GHz), BT 2.1+EDR, USB 2.0 802.11n b/g/n (2.4 GHz), BT 2.1+EDR, USB 2.0

Nokia Lumia 800 Presentation and Hands On [26 minutes long, Oct 26, 2011]

Nokia Lumia 800 Presentation and Hands On at Nokia World 2011. Stephen Elop: “The first real Windows Phone”.  It took a third less time to produce the 800 and 710 than previous Nokia Smartphones. The body is all one colour throughout as well.  If you did happen to fall foul of gravity and drop it, the body wouldn’t show its scarring half as much as if it was anodized aluminium for example. The screen is lit up by an AMOLED Clear Black Display, fortified with curved Gorilla glass to make your gestures feel smooth like silk. The Gorilla glass is perfect for protecting the Lumia 800 against scratches when it’s in your pocket with coins and keys.

Nokia relying on Mango smartphones to maintain global market share [Oct 26, 2011]

Nokia will release new Mango models powered by dual-core CPUs with additional functionalities, including the support of NFC technology, in 2012, the sources added.

Nokia should rely on handset ODMs in Taiwan such as Compal Communications and Foxconn International Holdings (FIH) as back-up units, said the sources, noting that Taiwan-based ODMs have enough expertise in the development of Windows Mobile phones and have long been in cooperation with Nokia.

The launch of Mango phones offer a chance for Nokia to build up a complete supply chain that will also include Taiwan makers of optical lenses, modules, flat panels, chassis and cases so as to compete effectively with other handset vendors using supply chains in China or Korea, the sources commented.

Nokia unveils Mango phones, optimizing Taiwan supply capacity [Oct 27, 2011]

Nokia, with strong support from Taiwan-based handset ODMs and component suppliers, has unveiled two a series of its Windows Phone 7.5-based Mango phones, the Lumia and Asha lineups.

While Qualcomm is supplying the chipset solutions for Nokia’s Mango phones, the majority of other parts and components are coming from partners in Taiwan, according to industry sources.

Nokia Mango phones: List of parts and components suppliers from Taiwan

Item

Company

ODM/Assembly

Compal Communications, Foxconn International Holdings (FIH)

LCD panel

Chimei Innolux (CMI), AU Optronics (AUO)

Touch panel

Wintek, Young Fast Optoelectronics, JTouch

Keypad

Silitech Technology, Ichia Technologies

Metal chassis

Silitech, Chi Cheng Enterprise

Case

Catcher Technology, Foxconn Technology, Lite-On Technology, Chi Cheng

PCB

Compeq, Unimicron Technology, Ichia

Connector

Foxlink

Lens

Largan Precision

Headset

Merry Electronics

Quartz component

TXC

Source: Industry sources, compiled by Digitimes, October 2011

Nokia showcases bold portfolio of new phones, services and accessories at Nokia World [Oct 26, 2011]

The first Nokia Lumia [the word ‘Lumia’ is the term coined by 20th Century Artist Thomas Wilfred to refer to art created from light] smartphones

First two smartphones based on Windows Phone introduce a range of new experiences designed to make everyday moments more amazing.

Nokia Lumia 800 -- 26-Oct-2011

Nokia Lumia 800
The stunningly social Nokia Lumia 800 features head-turning design, vivid colors (cyan, magenta and black) and the best social and Internet performance, with one-touch social network access, easy grouping of contacts, integrated communication threads and Internet Explorer 9. It features a 3.7 inch AMOLED [PenTile RGBG from Samsung] ClearBlack curved display blending seamlessly into the reduced body design, and a 1.4 GHz processor with hardware acceleration and a graphics processor. The Nokia Lumia 800 contains an instant-share camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for storing images and music. The estimated retail price for the Nokia Lumia 800 will be approximately 420 EUR [US$ 585], excluding taxes and subsidies.

[Nokia Lumia 800 Data Sheet PDF (351.27 KB) and Detailed specifications]Nokia Lumia 710 -- 26-Oct-2011

Nokia Lumia 710
The purposely built, no-nonsense Nokia Lumia 710 can be personalized with exchangeable back covers and thousands of apps to bring the Lumia experience to more people around the world. The Nokia Lumia 710 is designed for instant social & image sharing, and the best browsing experience with IE9. It is available in black and white with black, white, cyan, fuchsia and yellow back covers. With the same 1.4 GHz processor, hardware acceleration and graphics processor as the Nokia Lumia 800, the Nokia Lumia 710 delivers high performance at an affordable price. The estimated retail price for the Nokia Lumia 710 will be approximately 270 EUR [US$ 376], excluding taxes and subsidies.

[Nokia Lumia 710 Data Sheet PDF (181.31 KB) and Detailed specifications]

Both smartphones include signature Nokia experiences optimized for Windows Phone, including Nokia Drive, which delivers a full-fledged personal navigation device (PND) with free, turn-by-turn navigation and dedicated in-car-user-interface; and Nokia Music introducing MixRadio, a free, global, mobile music-streaming application that delivers hundreds of channels of locally-relevant music. In an update delivered later this year, Nokia Lumia users will also gain the ability to create personalized channels from a global catalogue of millions of tracks. Also integrated in Nokia Music is Gigfinder, providing the ability to search for live local music for a complete end-to-end music experience, as well as the ability to share discoveries on social networks and buy concert tickets also coming in the Nokia Music software update delivered later this year.

Completing the ultimate mobile audio offering, Nokia also introduced the on-ear Nokia Purity HD Stereo Headset by Monster and the in-ear Nokia Purity Stereo Headset by Monster, co-designed and co-developed by Monster, a recognized leader in high performance audio. Both products provide a fresh listening experience and are the first output of the exclusive long-term partnership between Nokia and Monster, intended to introduce a range of premium audio accessories to reflect the outstanding quality and bold style of the Lumia range.

The new Nokia Lumia 800 is now available in select countries for pre-order on www.nokia.com and is scheduled to roll-out across France, Germany, Italy, the Netherlands, Spain and the UK in November, with 31 leading operators and retailers providing unprecedented marketing support in those first six countries. It is scheduled to be available in Hong Kong, India, Russia, Singapore and Taiwan before the end of the year, and in further markets in early 2012.

The Nokia Lumia 710 is scheduled to be available first in Hong Kong, India, Russia, Singapore and Taiwan toward the end of the year alongside the Nokia Lumia 800, before becoming available in further markets in early 2012.

Nokia also announced its plans to introduce a portfolio of products into the US in early 2012 and into mainland China in the first half of 2012. In addition to the existing products, which include coverage for WCDMA and HSPA, Nokia also plans LTE and CDMA products to address specific local market requirements.

Three Unique Differentiators

Free Nokia Music and MixRadio:

Music and Entertainment – Nokia Lumia 800 [Oct 26, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/tTY5an is not your everyday phone. With access to millions of songs in Nokia Music and MixRadio, your ears need never be bored again. With the best in mobile phone entertainment you get more than just click and play. You can create your own channels based on the artists you like, or let MixRadio create a personalised experience based on the music you already have in your library. Throw in the ability to record and watch HD video wherever you are, and you’ll be entertained for hours. Music and Entertainment is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Music and Entertainment – Nokia Lumia 710

Nokia’s new Windows Phone include MixRadio streaming music [Oct 26, 2011]

Nokia unveiled its first two Windows Phone smartphones this morning at its Nokia World conference in London: the Lumia 800 and Lumia 710.

Both will include an app called Nokia Music which represents the company’s latest digital music initiative.

During the keynote presentation at the event, Nokia SVP Kevin Shields borrowed one of Apple’s famous phrases to trumpet the simplicity of Nokia Music: “No signup. No subscription. No login. No password. No nothing. It just works!”

What is ‘it’ though? Well, the key feature of the Nokia Music app is called MixRadio. It provides a host of streaming music mixes – playlists of tracks – which can also be cached locally on the device. Sorted by genre, the playlists will be updated every week or so by Nokia’s music team with new tracks.

Music Ally got hands on with the app directly after the keynote, and was shown another feature of MixRadio: its Pandora-style ability to create personal mixes for people when they search for a specific artist. These too can be downloaded to the Lumia phones for offline play.

“I think we have finally solved the mobile music problem. I don’t know how to make it any easier,” said Shields during the keynote. But what about licensing? Afterwards, we asked the Nokia staffer who was demonstrating the app where it stands regarding licences.

He said that Nokia will be building on its existing relationships with rightsholders for its a la carte store and other music services, but said the specific deals for MixRadio are still being negotiated and will hopefully be in place for the launch of the new phones in November.

As with Pure Digital’s announcement of its Pure Music service earlier this week, it could be seen as risky to unveil a new app before the licensing deals are sealed.

There is a music panel session later today at Nokia World with representatives from PIAS and Warner Music International, so we’ll aim to sneak in a question about it.

Free Navigation:

Nokia Drive for Lumia [Nokia Conversations, Oct 26, 2011]
Nokia Drive on WP7 demo by Andre Kuhn [Oct 26, 2011]

Andre Kuhn, the Product Manager for Nokia Drive on WP7 gives us a demo of the Nokia Drive app.

Nokia Drive has been crafted for the new Nokia Lumia phones using the years of expertise we have accumulated in location-based services. This resulting translation for Windows Phone is an application specifically designed to make navigation effortless.

Driving while referring to your smartphone’s sat-nav is not always easy, especially in busy traffic, when you need it most. That’s why we simplified the user interface of Nokia Drive, so that you can focus on features and information you need most.

A map of your position, the direction to take, your speed and the distance to your destination are essential elements of Nokia Drive. So we’ve made them easy to read from the screen of your Nokia Lumia.

Nokia Drive for Windows Phone navigation

Nokia Drive also has neat features like support for 2D and 3D maps, a night mode and satellite view. And, to make it easier for you to find your next destination, Nokia Drive supports type-ahead suggestions and search history. You can also swipe between search results.

Local interests using Nokia Drive for Windows Phone

Most importantly, you can save on data costs with Nokia Drive because you can preload country maps. Fast, reliable, nice to look at and available in more than 100 countries, you are going to love our vector maps.

Nokia Drive comes preinstalled on Nokia Lumia 800 and Nokia Lumia 710 and is available in almost 50 languages.

Of course, Nokia Drive is also available for smartphones with Symbian Anna and Symbian Belle, and for Nokia N9 which also support Nokia Car Mode and MirrorLink. Read more about our location-based apps on the Nokia Maps Blog.

Drive and Maps – Nokia Lumia 800 [Oct 26, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/v8hEox is not your everyday, everyday phone. Want to feel like a local anywhere? Nokia Drive and Nokia Maps give you comprehensive mobile navigation and the insider knowledge to make it happen. With support across 95 countries, you’ll get accurate turn-by-turn directions to the destination of your choice, as well as information on all the cool places to visit when you get there. Drive and Maps is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Drive and Maps — Nokia Lumia 710

Nokia Maps for Lumia [Nokia Conversations, Oct 26, 2011]

You might already be familiar with Nokia Maps on other platforms: it’s currently available for Symbian, MeeGo but also on the web and on your iOS or Android mobile browser.

Whilst Nokia Drive has been specifically designed for your effortless driving experience, Nokia Maps lets you see where you are and discover places nearby in an instant. In other words Nokia Maps is your perfect companion if you want to explore the world around you, no matter whether you are a local or not.

Nokia Maps for Windows Phone

With Nokia Maps you can easily find a place because it supports intuitive auto-complete suggestions and search history.

However, if you are unsure of where to go next, Nokia Maps helps you decide which place to pick by including reviews and photos from over 50 guides & local content providers.

And that’s not all. With just a tap you can now see which other places are close to the one you’ve just selected. So, after a good meal at a restaurant you know where to go for a drink without going to the other side of town.

Getting to the place you have selected is very easy with Nokia Maps because you get smart directions for drive, walk and public transport. It puts you in charge of navigation. You decide where to go and how to get there.

These are only a few of the things that are keeping us busy bringing you the best location-based experience.

Nokia Maps for Windows Phone

Nokia Live View, for instance, which is currently in beta for Nokia Symbian smartphones, is our augmented reality application. Wherever you are, just open the camera of your smartphone to discover more of what’s around you. And if you are into outdoor activities, you will be thrilled to know that we are working on a specific application for you, called Nokia Tracks. With more than 80% of the planet covered by non-urban areas, we know that you have a lot to explore. This is why we want to give you the ability to record where your route has taken you so far, your current direction, your altitude, and how fast you are going. Stay tuned to know more about the development of Nokia Tracks!

The most advanced features of Nokia Maps are also available on Nokia smartphones with Symbian Anna, Symbian Belle, and MeeGo. You can read more on the Nokia Maps Blog. Nokia Maps is going to be available soon in the Marketplace for your Windows Phone. We can’t wait for you to let us know what you think about it.

Free ESPN Sports Hub: shown only as a “sneak peak” of the future service which will come exclusive to Nokia

Nokia showcases bold portfolio of new phones, services and accessories at Nokia World [Oct 26, 2011]:

Nokia Lumia 800 with ESPN Hub -- 26-Oct-2011This unique collaboration between our two companies on the ESPN Hub has been a truly global effort that will see us continue to work closely together in the months ahead.  Nokia not only provides a great distribution platform, but they’re also a driver of innovation, which allows us to create an experience that enables ESPN to better serve sports fans around the world.

Russell Wolff, Executive Vice President and Managing Director, ESPN International 

Nokia Sports App for Windows Phone 7

Nokia’s third and final innovation for its own branded Windows Phone devices will be in the sports field. Nokia Sports will be integrated with ESPN Sports Huband will highlight Windows Phone 7′s panoramic screens to provide highlights, news, scores, and team information.

Users can pin a league or a team back to the start page on the Metro UI as a live tile. This way, users can have quick access to their sports teams.

A Better Representation of the General WP7 Differentiators

[Social] People and Messaging – Nokia Lumia 800 [Oct 25, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/sjGgMl is not your everyday phone. Combining the best in stylish hardware and the best in stylish software, you get a colourful touch screen phone that looks great and feels greater. The People Hub is where being social starts. You’ll be able to see all the latest updates from Facebook, Twitter and LinkedIn straight from the Start screen. Whether you’re on the go and looking for what’s new, searching for someone’s contact details, taking pictures, or starting conversations, everything’s right where you want it to be. Close at hand. People and Messaging is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

People and Messaging – Nokia Lumia 710

Office and Mail – Nokia Lumia 800 Smartphone [Oct 26, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/ugel2T is not your everyday phone. Working on the go is a necessity these days. Thankfully, Nokia Lumia 800 comes with Microsoft Office Mobile built in, helping you meet any deadline regardless of your location. Whatever email account you use, it’s incredibly simple to set up mail on this phone and have the latest from your inbox available in just a click. Office and Mail is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Office and Mail – Nokia Lumia 710

Marketplace and Games – Nokia Lumia 800 [Oct 26, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/w4YsUA is not your everyday, everyday phone. What’s a smartphone without an app or two? Marketplace is the place you’ll find the best smartphone apps, games and more on the Nokia Lumia 800. And with Xbox Live available out-of-the-box, you’ll have access to endless hours of fun. Great if you find yourself need of a little light entertainment on the move. Marketplace and Games is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Marketplace and Games — Nokia Lumia 710

Browsing and Search – Nokia Lumia 800 [Oct 26, 2011]

Experience the amazing everyday and see just why the Nokia Lumia 800 http://nokia.ly/sjGgMl is not your everyday, everyday phone. Access to the internet is a must have. And getting where you want to go online has never been more important. Thankfully, browsing doesn’t get much better than it is on the Nokia Lumia 800. With Internet Explorer 9 and HTML5 you get the same experience you already know and love from your desktop on your phone. Browsing and Search is one in a series of 6 quick introduction demos to the wonderful world of Nokia Lumia. Each video highlights different hubs and features, letting you dive deeper into the world of Nokia with Windows Phone. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Browsing and Search — Nokia Lumia 710

Experience “The Amazing Everyday” Marketing Campaign

An excellent summary of the marketing campaign and sales approach:
More than just sexy phones: how Nokia will help sell Windows Phone 7 [Oct 29, 2011]

Introducing Nokia Lumia – The Amazing Everyday [Oct 26, 2011]

Introducing the new Nokia Lumia – http://nokia.ly/sTL7b1 – Welcome to The Amazing Everyday. Nokia Lumia is the latest smartphone that puts your people first. It’s where being social starts. With updates from Facebook, Twitter and LinkedIn at your fingertips straight from the Start screen, you’re never far away from seeing what’s new. And with free drive navigation, super-fast browsing, access to millions of songs for your mobile music collection, and the ability to run Microsoft Office on the run — Nokia Lumia is packed with features that will make your life easier, faster, funner. So, whether you’re on the go, searching for someone’s contact details, taking pictures, or starting conversations, everything’s right where you want it to be. Close at hand. Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

10:18 JJ: Steven Overman – marketing – wants to drive lust for Lumia. Marketing communication target age is 25 years old.

10:20 JJ: The Amazing Everyday campaign. “Everyday can be amazing. You can do everyday things in amazing ways. We are going to fill the world with tiles. It’s about time someone offers an alternative smartphone UI.”

The tagline is meant to emphasize optimism and new experiences. Overman said in every channel where Nokia is selling its Windows Phone devices, Nokia will launch a kind of viral marketing campaign – think people dressed as Windows Phone tiles, DJ booths at bus stations – to drive interest in Windows Phone. The design of stores where the devices will be sold will reflect the mutli-colored tiles that mark Windows Phone’s user interface.

10:23 JJ: “We’re going to invade cities. A journey which is leading people to a store. We’re making marketing that is contagious. That people will take photos of.”

The Amazing Everyday TVC – Nokia Lumia 800 Smartphone [Oct 26, 2011]

Nokia Lumia 800 smartphone http://nokia.ly/vZ6q75 Hidden away in the everyday are billions of little adventures. The new Nokia Alpha 800 smartphone makes it easier to find them, take part in them and share them. Daily routines are transformed. Life gets richer. ‘You’ll never guess what happened to me today’ gets said a lot more. And of course, the everyday doesn’t feel everyday anymore. See more of The Amazing Everyday at http://nokia.ly/hWCnbn Learn more about the Nokia Lumia 800 here http://nokia.ly/vZ6q75 Follow us on Twitter here – http://nokia.ly/j7zixs Or connect with us on Facebook here – http://nokia.ly/hWCnbn

Nokia Lumia 800 – Eggs and Bacon Guy [Oct 26, 2011]

An ex-American footballer who was once security for New Kids On The Block. He can cook. He can dance. He can serve up the amazing everyday on plate. See more of The Amazing Everyday here: http://nokia.ly/hWCnbn

Nokia Lumia 800 – Wind Skating [Oct 25, 2011]

Take one car park in downtown LA. Add five pioneers in wind-assisted recreation. And let them show off their new sport, wind skating, check out more at http://windsskate.com See more of The Amazing Everyday here: http://nokia.ly/hWCnbn

Nokia Lumia 800 Smartphone – Gangster Ironing [Oct 26, 2011]

We found Marciano Darling doing his Gangster Ironing online. We invited him from The Bahamas to LA to be in our film. He agreed, but like all good gangsters only if he could bring his mum. See more of The Amazing Everyday here: http://nokia.ly/hWCnbn

Nokia Lumia 800. The designer’s story. [Oct 26, 2011]

An insider’s view on the design principles for the new Nokia Lumia 800 http://nokia.ly/vrJT12 with Nokia designer Anton-Olof Fahlgren. Easier, faster, funner: experience The Amazing Everyday here: http://nokia.ly/hWCnbn

Nokia Maps Updates

Nokia Maps for Web update [Oct 25, 2011]

Our maps.nokia.com has been recently updated with yet more features that we are sure you are going to love.

Nokia Maps 3D: Making Of  [Oct 24, 2011]

With Nokia Maps 3D (http://nokia.ly/snhwAs) it’s almost like being there. You might be wondering how we manged to get such a high level of detail. It certainly isn’t easy, but it’s easy to explain.

First of all, a nice surprise for the location fans among you: the wonderful Nokia Maps 3D is going to be 100% 3D and 0% plugin. If you want to give it a try, it’s been available for a while. All you need to do is point your browser (only Chrome at the moment, other browsers are being tested) to http://maps.nokia.com/webgl

New additions to Nokia Maps
– Plugin-free 3D maps- Heat maps in 56 countries – Public Transport guides- Explore Places

Since we first launched Nokia Maps 3D, many of you were eager to know exactly how we are able to provide such a photorealistic experience. With you in mind, we prepared the video at the top of the page that helps to explain all.

But of course maps.nokia.com is not only about 3D where you can feel like you were at any part of the world. Which is why we are introducing editorial pages for more than 50 cities around the world. Now you can discover all the cool places in, for instance, London, New York City, Buenos Aires, Melbourne, get the latest weather forecasts and Lonely Planet suggestions in one place.

Nokia Maps London City Page

And to make you feel more like a local anywhere, we increased the coverage of heat mapsto 56 cities. However, that’s not all. We have one more feature we would like to highlight: public transport.

Now, in more than 420 cities you can plan your journey from A to B also with underground, light rail and similar options. In more than 30 of those cities you also get timetable information to know exactly when you have to leave home.

Nokia Maps London Public Transport

Give maps.nokia.com a try today to find your perfect destination and have Nokia Maps guide you there, effortlessly.

Nokia Maps set the 3D world on fire, with heat maps [Oct 25, 2011]


GLOBAL – Ever since the new-look Nokia Maps was unveiled last Tuesday, we’ve been playing around with the new features. If we’re not taking a 3D look at the new cities, we’re zooming into different places to see where the local hotspots are by using the heat maps. Want to know more about how these features work? Then read on.

Nokia Maps 3D

Nokia Maps has been a great service offered by Nokia for a couple of years now. We’ve seen it grow from an on-device service to one that now works on the Web. As good as Nokia Maps is, it’s the new feature that’s blowing people’s minds. Nokia Maps 3Dshows you the world in a full 360º perspective – or at least certain cities of the world, for now.

In order to capture the images of a city, specialised camera equipment takes an image a second of the same object, up to 100 times, each at a different angle. It’s at this point the images are automatically joined together to form the 3D object by clever image processing software and those images in turn are joined to the previous image resulting in a seamless tapestry of 3D mapping-goodness.

There are currently 23 cities that have been turned into 3D models with a plan to create 3D representations of everywhere in the world. The practicalities of this can prove difficult, though, particularly with local laws which might prevent our cameras from flying overhead.

Here’s two images of a 3D Buckingham Palace in London with a north view and a south view – Select the images for a close-up.

Heat Maps

Heat maps on Nokia Maps works for one reason, and that’s down to the Points of Interest (POI) that are stored on the Ovi Places directory. Let’s say you want to go out in London for the night, but you’re not sure where the buzzis, or where’s popular. The heat map is an overlay that shows you a darker red colour for more popular – or POI dense – places, with the orange and yellow colours representing the less dense places. Somewhere still exciting, but maybe more intimate and secluded.

In order to achieve this visualisation and not have every single POI on the map, Nokia selected some of the premium POIs. This is due to the fact that people can add their own public place to the map which saves to the directory, and we wouldn’t want to spend the day visiting other people’s houses or offices, would we? The premium POIs are provided from services, such as Lonely Planet, WCities and Michelin to name a few, and these bring reviews and some great photos, too. So you know what to expect before you set off out on your travel to the hotspot.

As the POIs are constantly being updated to add more great restaurants, bars, sight-seeing spots or shopping outlets, this heat map will evolve over time, too. So we’ll expect to see this feature to continually grow and evolve and maybe even see the hotspots shift, slightly.

Here’s what the London Explore local sights heat map looks like with one of the photos selected – Click the image to zoom in and for more details.

You can see there’s the option to expand the window so you can see more details of that place, along with the address and some other options, too, such as share, directions and even a star rating.

What’s your favourite feature of the new and improved Nokia Maps? Have you used the heat maps yet for ideas of where to go? Let us know, below.

Yahoo! Maps: Now powered by Nokia [Oct 25, 2011]

Nokia powers Yahoo! Maps

Last year Nokia and Yahoo! joined forcesto create an alliance that leverages each others’ strengths in email, instant messaging, maps and navigation services. The purpose of the alliance is to provide consumers with access to world-class experiences on both PC and mobile devices.

Following on the successful transition of Yahoo! powering Nokia’s email service, Yahoo! is now making the switch to using the Nokia Maps platform. With a gradual rollout which is starting today in the United States and Canada, Yahoo! Maps is now amongst others benefitting from new features provided by Nokia Maps: latest maps with up-to-date location data/addresses, new routing options allowing users to avoid tolls and freeway, updated road networks and points of interest.

The Nokia Maps engine has been then customized by Yahoo! to offer a new, simplified layout and visual design with a maximized viewable area, enhanced business listings support, leveraging the improvements made to the Yahoo! local listings database, and a consistent interface across the Yahoo! network with the universal location widget, allowing users to search and select locations.

Yahoo! Maps powered by Nokia

This platform switch is further proof of the world class platform expertise and scalable global infrastructure that Nokia has been building over the last couple of years in the location platform space. Other companies have also recognized Nokia’s leadership in that area. All over the world we are supporting partners like Foursquare, Yelp, VKontakte and Sina, to mention a few, in the development of innovative location services – for web as well as for native mobile apps.

In doing so, our partners benefit from our modularly usable platform. What does that mean? It’s quite simple: Every partner can use exactly those pieces of the platform that he needs. At the same time our global platform infrastructure is designed to scale – allowing us to partner with some of the largest companies in the world. You want a proof for that? Just check out Yahoo! Maps – now powered by Nokia.

You can give it a spin now at maps.yahoo.com (US, English); espanol.maps.yahoo.com (US, Spanish); ca.maps.yahoo.com (Canada, English); and qc.maps.yahoo.com (Canada, French).

Other Map-related Applications

Nokia showcases bold portfolio of new phones, services and accessories at Nokia World [Oct 26, 2011]

In addition to its world-class, free walk-and-drive navigation for more than 100 countries worldwide, the Nokia Public Transport application tracks public transportation directly on a mobile device in more than 430 cities worldwide, including up-to-the-minute updates on bus and train routes for 45 cities. Nokia also introduced Nokia Pulse, which allows location-tagged updates and photos to be sent privately, adding location to conversations with the people that matter most. Nokia also showcased Nokia Live View, which turns the phone’s camera view finder into a reality augmenting tool. With Nokia Live View, a phone can be pointed to a building or street and the names of the places become superimposed over them, offering one click access to detailed information about businesses, restaurant or attractions. All the applications announced today are available at Nokia’s Beta Labs (betalabs.nokia.com).

Nokia also announced:

An agreement with the New York Metropolitan Transit Authority to develop a NFC-based smartphone ticketing solution to pilot on New York regional commuter trains starting before the end of 2011

Nokia Pulse Beta (likely to graduate to a commercial product) [Oct 26, 2011]

Nokia Pulse. The New Way to Check in [Oct 25, 2011]

Adding an inspired twist on social location, Nokia Pulse lets you instantly send location-tagged updates and photos to private groups of family and close friends. So syncing up in town and staying up to date is even simpler than sending a text message, but still just as private.

Nokia Pulsebrings your everyday conversations to life by automatically tagging photos and updates with your location.

Every conversation, from pickups and drop-offs to meet-ups, is as instant, private, and simple as sending a text, but far more useful and engaging. Nokia Pulse is integrated with Maps, so finding people nearby, discovering new places, and getting directions is a snap.

Group Conversations:
Keep it Private. Keep it Personal. Keep it Real.

  • Private check in – All your conversations stay private and safe
  • Photo check in – Automatically tag your location to all your photo updates
  • Private by Default – No complicated privacy settings needed

Live Places:
One tap and they know where you are. Two taps to get you there.

  • Bring your favorite places to life – Post a favorite place to a conversation
  • Discover what.s nearby – Make and view recommendations of nearby places of interest
  • Getting there is a snap – Get directions directly from the recommended place

Your People:
Your Family. Your People. You Decide.

  • Instant: Receive instant on-device notifications of all new updates
  • Open:  Everyone with an email address can participate
  • Easy:  Sending and receiving messages with Nokia Pulse is as easy as SMS
  • Powered by the cloud: Your conversations are saved in the cloud for as long as you need them
  • Accessible from anywhere: Nokia Pulse is available on multiple touch-points – desktop web, mobile web, Windows Phone and Symbian devices

Nokia Maps Suite Beta (likely to graduate to a commercial product) [Oct 26, 2011]

Nokia Maps Suite brings you the future of location-based services. Places helps you discover where to go and Public Transport shows the best way to get there with buses, trams and trains with worldwide coverage. Nokia Live View, the augmented-reality browser, turns your phone.s camera viewfinder into a new way to spot nearby attractions, shops, restaurants and places of interest. With Pulse, you can check in with the people you care about most—your family and close friends.

Wherever you are, you have access to everything you need to explore your surroundings, share special moments, and plan your next adventure.

Nokia Maps Suite includes:

Live View
A new way to easily find information and services on the go.
Learn more | Discussion | Suggestions | Bug reports

Places
Discover places around you.
Learn more | Discussion | Suggestions | Bug reports

Public Transport
Plan your journey from here to there easily.
Learn more | Discussion | Suggestions | Bug reports

Pulse
Privately share and discuss your location, photos, and more.
Learn more | Discussion | Suggestions | Bug reports

Try one, get four.

Even if you only use one of these stand-alone apps, we’d like you to install the Nokia Maps Suite and see how things work. Please read the installation and set up instructions on the Try It page. And note that there are some Known issues.

Make a difference. Give feedback!

Please share your thoughts, questions, bugs, and suggestions in the feedback forum (after checking the Known issues). When submitting feedback, select the most appropriate sub-category to make sure the right developers see it.

Discover your world and share it with people who matter the most [Oct 26, 2011]

It’s nice to feel like a local no matter where you are. Maybe you’re in London for Nokia World and have taken some time to see the sites, Places helps you find out where you are. Then you feel like having a coffee and use Live View to get information and reviews about the cafes closest to you. Enjoying your double cappuccino, you check in with Pulse and see that friends are in London for Nokia World too. Finally, you use Public Transport to find the quickest way to meet up with them. But how do you know all of the apps are up-to-date and that you have the latest and greatest from Nokia’s Location team?

We present to you the new Nokia Maps Suite for Symbian. It brings you all of the latest location applications in one easily downloadable package. The Nokia Maps Suite installer checks for the latest each app has to offer and automatically updates, optimizing performance. Today, Nokia Maps Suite is introducing a whole new range of apps: Places, Live view, Pulse and Public Transport, all of which can be installed together on your phone’s home screen. Be one of the first to try it!

Places

With one tap from your home screen, see where you are and instantly discover places around you listed in handy categories.

places

Live view

Explore your surroundings in a new way. The Live View augmented-reality browser uses your phone’s camera viewfinder to spot nearby places and instantly shows what’s around you: landmarks, restaurants, bars, shops, public transport stations and more.

live view

Pulse

An exciting new way to check in with the people you care about the most—your family and close friends. By default, it’s private and you don’t need to be part of a social network, simply add your email address and post. You can automatically add location to every update and receive instant notifications for new updates. Pulse is integrated with maps so you can easily discover nearby places, get directions and recommendations from trusted family and friends.

Pulse group view

Public Transport

All of your commuter information and trip planning at your fingertips! You can choose from multiple route suggestions and follow the slick list of directions for buses, trams, underground or trains. Check the next departure times for the nearest station and any one you have in mind, and easily save your regular commutes to favourites.

public transport

This first release of Nokia Maps Suite for Symbian lays the groundwork of things to come. We’d love for you to try it out and let us know which apps you like to use and when. Give it a try and tell us what you think in Nokia Beta Labs!

Best,

Rebekah, Community Feedback Manager

More Information on Nokia Maps Suite: Places [Oct 26, 2011]

Nokia Places helps you discover where to go faster. Simply open the app and instantly see what’s around. With just a tap or two you can turn places on the map on or off. Tap on the markers to see what the places are and how they are rated. Go to the details to read reviews, make reservations, and find your way there.

Live View: Augmenting Reality Everywhere Experimental Beta (prototype that may change or disappear after the trial period) [updated: Oct 26, 2011, released: July 12, 2011]

A new way to easily find information and services on the go

Have you ever wished you could spot the closest restaurant or ATM? Nokia Live View is a fun and easy way to discover what is around you. Simply launch the app on your phone and Live View will display the points of interests in the camera viewfinder view/ List view / Maps view.Nokia Live View connects you to what you.re looking for . and more . exactly when and where you want it. With Live View you can:

  • Select your interests in many different categories . Live View will filter the points of interests and present your choices
  • Know your options . get details, read reviews of restaurants and hotels
  • Enjoy the place . with one tap you can make a reservation, or navigate to the location via turn by turn walking map

What is different in this version?

Based on your feedback the product has been refined and has the following new features:

  • Live View is now available in several views – Camera viewfinder view, List view, Maps view. Accessible via screen navigation circles on the menu bar
  • Settings to configure the distance in Miles vs. Kilometers
  • Search and My Stuff . Search for a place and access previously searched items from My Stuff
  • Places grouping . when many places are located at the same location they are grouped and can be accessed by expanding the group
  • Browse through the Famous Places around the world
  • Scrollable List view sorted by distance with places details and orientation
  • A single click access to Call, View Ratings, Walk, Drive or Share the place
  • Layout, UI and performance improvements

Nokia Live View augmented reality browser (experimental beta at Nokia Beta Labs) [July 11, 2011]

http://betalabs.nokia.com/apps/nokia-live-view Nokia LiveView is a fun and easy way to discover what is around you. Simply launch the app on your phone and LiveView will display the points of interests in the camera viewfinder.

We are looking forward to your feedback!

We would love to hear from you with feedback on the productand any enhancements that you could think of to make this a better product.

Please make sure to rate our service by answering the NPS question in the client. If you want to leave more detailed feedback you can use the forum here on Beta Labs. Our team will be monitoring the feedback and we respond to you in the forum.

Nokia Live View updated. Augmenting reality everywhere. [Oct 26, 2011]

Are you hooked on Nokia Live Viewyet? If not, we’re pretty sure you will be—because Live View changes the way you see the world around you. It doesn’t matter what you’re looking for, like a café, ATM, or train station. Just look through your phone’s camera viewfinder, and the Live View augmented reality browser actually shows you whatever you’re looking for.

live view

Say you’re taking a taxi to meet friends at that new hot spot downtown. But when the driver drops you at the curb, you don’t recognize a thing. You know it must be close by, but where exactly? No worries. Just pull out your Nokia N8, launch Live View, and see exactly where the place is. It sounds like a gadget 007 might carry. But it’s already in your pocket. Just tap to call or navigate with turn-by-turn instructions. With Live View, you’ll probably beat your friends there. So share your location with them via email or SMS.

Live View can even help you spot new places of interest.  Always looking for the best Korean BBQ on the block? Save your customized searches so you can explore even easier next time. And once you discover someplace new, you can read reviews, descriptions and destination information.

So what do you think? Has Live View saved you from wandering aimlessly? Helped you find something new and different? Share your stories!

Try Nokia Live View for yourself.  This new beta releasehas the following new features:

  • Live View is now available in several views – Camera viewfinder view, List view, Maps view. Accessible via screen navigation circles on the menu bar
  • Settings to configure the distance in Miles vs. Kilometers
  • Search and My Stuff – Search for a place and access previously searched items from My Stuff
  • Places grouping – when many places are located at the same location they are grouped and can be accessed by expanding the group
  • Browse through the Famous Places around the world
  • Scrollable List view sorted by distance with places details and orientation
  • A single click access to Call, View Ratings, Walk, Drive or Share the place
  • Layout, UI and performance improvements

– Ashok, Nokia Live View team

More Information on Nokia Maps Suite: Public Transport [Oct 26, 2011]

Nokia Public Transport helps you navigate cities by public transportation. You can:

  • Choose from multiple routes and follow the list of directions for buses, trams, underground or trains.
  • Smart navigation for walking helps you reach your destination door-to-door.
  • Check the next departure times for any stop in your city and easily save your regular commutes to favourites.

You can enjoy of all these features with time-based information in these areas:

Berlin & Brandenburg, London, New York City, Toronto, Dallas, Los Angeles, San Diego, Denver, Bay Area, Las Vegas, Honolulu, Chicago, Miami, Atlanta, Boston, Turin, Flanders, Denmark, Auckland

We also offer worldwide Simple routing information. Simple routing uses the map data to calculate a heuristic route, based on the likely frequency of lines.
Check out the list of citieswhere coverage is available.

What’s different from the last version?

We have increased our time-based coverage (before we only supported Berlin & Brandenburg) and added Simple routing for many cities all over the world. There’s also a new Stations nearby page (formally known as Departures) with all the stations and departure times around a selected spot. And the Journey details page visuals has been improved.

Nokia City Scene Experimental Beta (prototype that may change or disappear after the trial period) [Oct 25, 2011]

Nokia City Scene (Nokia Beta Labs) [Oct 21, 2011]

Explore cities in 3D with Nokia City Scene from Nokia Research Center. http://nokia.ly/q78Qhw Click on buildings to browse their stores and services, or use search to jump to what you are looking for. Connect to your social networks to find friends’ check-ins or share locations. Now featuring about a dozen US cities with coverage expanding both in the US and to Europe.

Explore cities in 3D with Nokia City Scene from Nokia Research Center. Click on buildings to browse their stores and services, or use search to jump to what you are looking for. Connect to your social networks to find friends’ check-ins or share locations. Now featuring about a dozen US cities with coverage expanding both in the US and to Europe.

The application combines NAVTEQ street imagery, building models and terrain data to create interactive panoramic street scenes. It uses building models to make buildings clickable, and to present information right on the building facade, so you can discover information just by browsing along a street.

You can use City Scene’s location aware search to jump directly to a panoramic view of the place you’re looking for, so you’ll recognize it when you go there. The application lists your friends’ Foursquare and Facebook check-ins so you can jump to where they’ve been. You can also share “postcards” of locations complete with street address (maybe suggesting a place to meet for coffee later). The Featured Cities list will grow automatically as NAVTEQ completes more drives.

We’d be really happy to hear your feedback about Nokia City Scene. If you’ve any comments or suggestions please visit our forum. Please check also the Frequently Asked Questions.


9 Comments

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