Home » Cloud Computing strategy » Exynos 5 Octa, flexible display enhanced with Microsoft vision et al. from Samsung Components: the only valid future selling at CES 2013

Exynos 5 Octa, flexible display enhanced with Microsoft vision et al. from Samsung Components: the only valid future selling at CES 2013

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• system-on-a-chip (SoC) and
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Core information:


[5:30 – 5:39] of the video embedded in ‘Details’ section below:
Samsung Components [the proper name is Device Solutions Division, Samsung Electronics]: a $16B operation just for Q3 2012 alone.

WTF are 8 cores for? How the mobile battery will cope with that? And the fundamental (technical only) answers to both questions (objections) are:
[24:00 – 24:50] of the video embedded in ‘Details’ section below:
demo and illustration of the big.LITTLE
Warren East, CEO, ARM:

[24:57] It is providing roughly twice the performance of today’s leading edge smartphones at half the power consumption when running common workloads [25:07]

Add here just the following illustration in order to avoid the (unfortunately) quite typical misunderstanding of having 8 core in Exynos 5 Octa, when in fact there are 4 cores used for different workloads:

WTF is a flexible display for?
[48:53 – 54:00] of the video embedded in ‘Details’ section below:
How Microsoft is using Samsung components to enhance their solutions, Eric Rudder, chief technical strategy officer, Microsoft:

[51:37] We actually have a prototype of Windows Phone and how would look on one of those screens [51:41]

[51:41] And Microsoft’s vision is that sensors like Kinect combined with flexible, transparent and projected displays will bring us to a point when any object can be a Surface and can be a computer. I’d like to close with a short video from Microsoft Research which extends interactivity to every surface in your living room. Last year you’ve may seen some videos with precomputed projections. What we’re demoing today is both real-time and fully interactive. And while you may find it hard to believe the footage shown here is exactly what’ve appeared in the lab without any special effects being added. Some companies talk about reality distortion field we’ve actually built one. [52:32]

[52:35 – 53:20] IllumiRoom Projects Images Beyond Your TV for an Immersive Gaming Experience [MicrosoftResearch YouTube channel, Jan 8, 2013]

IllumiRoom is a proof-of-concept Microsoft Research project designed to push the boundary of living room immersive entertainment by blending our virtual and physical worlds with projected visualizations. The effects in the video are rendered in real time and are captured live — not special effects added in post processing. IllumiRoom project was designed by: Brett Jones, Hrvoje Benko, Eyal Ofek and Andy Wilson

[53:24] This is just a glimpse of what our future may hold in store for us. We’re excited that this technology can be used in many different ways: to enhance a TV or movie experience, or increase the reality of a flight simulator, or make educational scenarios more exciting. We look forward to our continued partnership with Samsung to deliver the next generation of devices and services. [53:49]


<CES 2013 “warm-up” clips, worth to skip> [3:10]
<Gary Shapiro intro, might be skipped> [6:00]

Samsung Exynos 5 Octa & Flexible Display at CES 2013 Keynote [SamsungTomorrow YouTube channel, Jan 9, 2012]

Samsung introduced its Exynos 5 Octa, Green Memory Solution, Flexible OLED and Green LCD at CES 2013. This is the keynote speech of CES 2013 with the theme of ‘Mobilizing Possibility’ presented by Dr Stephen Woo, President of Device Solutions Business for Samsung Electronics. He talks on how Samsung’s innovative components technology has been bringing future into present at CES 2013.

Samsung Highlights Innovations in Mobile Experiences Driven by Components, in CES Keynote [Samsung press release, January 9, 2013]

Samsung’s President Introduces Broader Partnerships, New Products and the Possibilities They Enable

LAS VEGAS–(BUSINESS WIRE)–Samsung Electronics Co., Ltd., a world leader in advanced semiconductor solutions, today redefined the story of consumer electronics from its perspective beneath the surface of mobile devices at the 2013 International CES keynote address.

“When you want multiple applications to perform at their best, you want the best application processor currently available—the Exynos 5 Octa.”

Dr. Stephen Woo, president of System LSI Business, Device Solutions Division, Samsung Electronics, shared the company’s vision of “Mobilizing Possibility,” highlighting the role of components as the engine behind innovation across the mobile landscape. The keynote event illustrated possibilities that Samsung envisions offering through its component solutions, and introduced new products that will herald such expectations.

“We believe the right component DNA drives the discovery of what’s possible,” said Woo. “Components are building blocks—the foundations on which devices are built. We at Samsung’s component solutions are creating new, game-changing components across all aspects of devices.”

Guests from partnering companies, such as Warren East, chief executive officer, ARM; Eric Rudder, chief technical strategy officer, Microsoft; Trevor Schick, senior vice president, enterprise group supply chain procurement, HP; and Glenn Roland, vice president and head of new platforms and OEM, EA; also took part in the event, echoing Samsung’s mission to offer breakthrough products and create shared value (CSV) for both manufacturers and end-users.

Woo opened by presenting Samsung’s goal for Mobilizing Possibility that takes big ideas off the drawing board and brings them to life for end-users, especially in the areas of processing performance, energy-efficient memory solutions and display technology. He emphasized that the limitless possibilities presented by consumer electronics will be based on component innovations by the company.

Processing Power

The first of Samsung’s new products announced at the keynote was the Exynos 5 Octa, the world’s first mobile application processor to implement the ARM® big.LITTLE™ processing technology based on the Cortex™-A15 CPU. Following the Exynos 5 Dual, which is already on board of market-leading products such as the Google Chromebook and Nexus 10, the successor is the newest addition to the Exynos family of application processors.

“The new Exynos 5 Octa introduces a whole new concept in processing architecture…designed for high-end smartphones and tablets,” said Woo. “When you want multiple applications to perform at their best, you want the best application processor currently available—the Exynos 5 Octa.”

To expand on the big.LITTLE concept, Warren East, chief executive officer, ARM, joined Woo on stage and introduced the new technology that has just become available in silicon through the Exynos 5 Octa. Housing a total of eight cores to draw from—four powerful Cortex-A15™ processors to handle processing-intense tasks along with four additional Cortex-A7™ cores for lighter workloads—the application processor offers maximum performance and up to 70 percent higher energy efficiency compared to the previous quad-core Exynos.

Glenn Roland, vice president and head of new platforms and OEM, EA [Electronic Arts], helped Woo demonstrate the processing power of the Exynos 5 Octa by showing off one of EA’s latest 3D racing games, Need for Speed™ Most Wanted. Atop the reference device, the application processor delivered an elevated real-life gaming experience within the mobile platform, rendering stunning graphics performance and real-time response speed.

Green Memory Capabilities

As advanced processing power on mobile devices accelerates easier data creation by the masses, the mobile experience will increasingly become more dependent upon datacenters largely responsible for the proliferating data traffic. Growing in size and capacity, IT systems face challenges both in performance and power savings to secure sustainability moving forward. Memory devices, the main products for servers that make up these datacenters, can deliver substantial gains by adopting cutting-edge technology available from Samsung.

Woo pointed out that managing the power consumption in these datacenters have become crucial and that Samsung’s green memory solutions with solid state drives (SSD) and advanced DRAM (dynamic random access memory) are addressing this key issue with their powerful, yet energy-efficient processing capabilities. Compared to traditional datacenters that incorporate hard disk drives (HDD), server and storage solutions equipped with green memory pull the data processing speeds up six-fold while operating with 26 percent less electricity.

Display Technology

As components on the surface that interact directly with users, display solutions bring the technology advancements to life and make them tangible through the device interface. Woo presented the future possibilities of Samsung’s displays along with Brian Berkeley, senior vice president of Samsung Display. While crystal-clear picture qualities become a reality, the two Samsung speakers were pleased to share that the innovations do not sacrifice energy efficiency.

Woo and Berkeley described the 10.1-inch liquid crystal display (LCD) panel that is currently adopted by the Nexus 10. With a 2560×1600 resolution and 300 pixels per inch (ppi), the panel renders stunning picture qualities while consuming only 75 percent of the energy used in previous display solutions.

Using Samsung’s energy-efficient green LCD technology, the company is currently developing a 10.1-inch model that would lower power consumption even further by 25 percent, while offering equal resolution qualities as its predecessor.

Prototypes and real-life scenarios for Samsung’s line of flexible organic light emitting diode (OLED) displays were also showcased, promising various mobile application opportunities for consumer electronics manufacturers. Dubbed “YOUM,” the flexible display line-up uses extremely thin plastic instead of glass, making it bendable and virtually “unbreakable.” Berkeley featured a smartphone prototype equipped with a curved edge that showed contiguous content along the side of the device.

“Our team was able to make a high-resolution display on extremely thin plastic instead of glass, so it won’t break even if it’s dropped,” said Berkeley. “This new form factor will really begin to change how people interact with their devices, opening up new lifestyle possibilities … [and] allow our partners to create a whole new ecosystem of devices.”

One of Samsung’s partners that bring the company’s state-of-the-art components together is Microsoft, adding more layers of value to the final product with its software solutions, devices and services. Eric Rudder, chief technical strategy officer, Microsoft, took the complete ATIV family of devices as an example through which Samsung’s component solutions and Windows 8 together present new potential in user interfaces. Rudder reported that Microsoft Research has been continuing its work on next-generation display technologies, enabling new modes of human-computer interaction.

Possibility for All

Creating a better world with its resources is one of Samsung’s core values. Samsung’s flagship corporate social responsibility initiative, Samsung Hope for Children, was launched in this spirit, through which the company provides its products, expertise and financial support to tackle the needs of children around the world for education and healthcare. Woo emphasized that Samsung’s innovation in components share the same thread as a driver that truly mobilizes possibility without boundaries or barriers.

“When [Samsung’s] technologies harmonize, amazing things happen. Advances in components are giving rise to a whole new era of possibility,” said Woo. “At Samsung, we are passionate about Mobilizing Possibility. Not just for the privileged few, but possibility for all.”

For more information about Samsung’s 2013 International CES keynote, visit www.samsung.com/2013ceskeynote or www.samsungces.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.

ARM TechCon 2012 – Warren East, CEO ARM Keynote [ARMflix, Nov 2, 2012]

Warren East, CEO of ARM gives industry keynote at TechCon 2012 Presentation Title: Low-Power Leadership for a Smarter Future

More essential details:
Cortex-A7 OR Low-Power Leadership for A Smarter Future – The Legend of ARM Cortex-A7 [USD 99 Allwinner, Jan 7, 2013]
Fast 3d party IP OR the external Intellectual Property which makes Allwinner’s unprecedented pace of further next-gen SoC introductions possible despite of the company size of only 500 employees [USD 99 Allwinner, Dec 28, 2012]
Samsung Exynos 5250 [Dec 6, 2011]
– for Samsung semiconductor foundry operation: see inside the Qualcomm’s critical reliance on supply constrained 28nm foundry capacity [this same ‘Experiencing the ‘Cloud’ blog, July 27 – Nov 13, 2012]
Intel targeting ARM based microservers: the Calxeda case [this same ‘Experiencing the ‘Cloud’ blog, Dec 14, 2012]
Intel’s biggest flop: at least 3-month delay in delivering the power management solution for its first tablet SoC [this same ‘Experiencing the ‘Cloud’ blog, Dec 20, 2012]

Windows RT must work with more chips to take off, ARM CEO says [CNET, Jan 9, 2012]

LAS VEGAS — Microsoft’s newest operating system that runs on cell phone chips is off to a slow start, but it’s only a matter of time before it gains more traction, the chief executive of chip technology designer ARM Holdings said.

Warren East, speaking today in an interview with CNET at the Consumer Electronics Show in Las Vegas, said that for that to happen, Microsoft needs to make its software, dubbed Windows RT, work with more ARM-based processors. He said it eventually will do so, but it’s unclear when that will be.

Currently, Windows RT runs only on Qualcomm and Nvidia chips (it also used to work with Texas Instruments’ processors, but that company decided to move away from providing chips for mobile devices). And only four PC makers ultimately built Windows RT products.

“If Microsoft wants to benefit from the ARM business model and the ARM world, then they’ll have to support multiple players,” East said. “Otherwise, there’s no real advantage for them in working with ARM.”

East today noted that when Microsoft first started talking with ARM about making a tablet/PC operating system that works with its processors, Microsoft wanted to work with only one ARM-based chip partner.

“We said, ‘no, no, you need to work with a few, because we have found over the years it helps to work with a few, or otherwise you end up getting too channeled into the requirements of one customer,” he said.

Microsoft Research at CES: IllumiRoom [Next at Microsoft blog, Jan 9, 2013]

Earlier this morning at CES, Eric Rudder, Microsoft’s Chief Technology Strategy Officer, joined the Samsung keynote to share Microsoft’s vision for extending computing interactions to any surface in your home. This wasn’t a product launch but I’m excited by the potential shown in the research that we shared.

Imagine a space like your kitchen or a classroom achieving that same level of interactivity as your phone – this will happen through a combination of embedded devices and sensors such as Kinect for Windows. Our research demo only covers educational and entertainment scenarios but the possibilities are endless.

It’s rare for a company to pull back the curtain and share research in such raw form at the world’s largest technology tradeshow. However, we think it’s vitally important to get the next generation of students excited about Computer Science – and what better way than to show off research that makes gaming more fun! 

While magicians never share their secrets, researchers have to publish, so, a bit of explanation about the demo is in order. You may have seen interesting 3D-mapped projections over the past few years – Microsoft partners like Nokia and Samsung have both used pre-rendered footage in recent marketing efforts. What’s new in this work is that our researchers used Kinect for Windows to map the room in real-time in order to make projected illusions fully interactive. Most importantly, the effects shown in the video were captured live as they appeared in the living room environment and are not the result of special effects added in post processing.

For more on the science behind this demo, check out the MSR IllumiRoom project site from Hrvoje Benko, Andrew Wilson, Eyal Ofek, and Brett Jones – they’ll have more to come at CHI 2013 in April.

IllumiRoom: Peripheral Projected Illusions for Interactive Experiences [Microsoft Research, Jan 9, 2013 ]


IllumiRoom is a proof-of-concept system from Microsoft Research. It augments the area surrounding a television screen with projected visualizations to enhance the traditional living room entertainment experience.

IllumiRoom uses a Kinect for Windows camera and a projector to blur the lines between on-screen content and the environment we live in allowing us to combine our virtual and physical worlds. For example, our system can change the appearance of the room, induce apparent motion, extend the field of view, and enable entirely new game experiences.

Our system uses the appearance and the geometry of the room (captured by Kinect) to adapt the projected visuals in real-time without any need to custom pre-process the graphics. What you see in the videos below has been captured live and is not the result of any special effects added in post production.

Stay tuned for more information and a paper explaining all the details coming up at ACM CHI 2013.


1 Comment

  1. […] East, then CEO, ARM (before his July 2013 retirement) as quoted in my earlier post on Exynos 5 Octa [Exynos 5410], flexible display enhanced with Microsoft vision et al. from Samsung Com… [‘Experiencing the Cloud’, Jan 10, […]

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