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Shrinking capital investment in the worldwide LCD industry

Updates: Samsung board approves LCD business spin-off [Feb 21, 2012]

Samsung Electronics has announced that plans to spin off the company’s LCD display business have been approved by its board of directors. The new body will be 100%-held by Samsung, concentrating on developing future display technologies such as OLEDs.

The display market is undergoing rapid chances with OLED panels expected to fast replace LCD panels to become the mainstream. Amid this structural change of the display industry, adopting measures for change and innovation, including business restructuring, are essential to improve our competitiveness for our display business,” Samsung said in a statement.

The spin-off is scheduled to take effect on April 1, 2012, subject to approval by company shareholders, according to Samsung.

Samsung indicated that running its LCD unit separately will also allow it to make investment and other business decisions efficiently, while strengthening its technological capability and competitiveness.

Tentatively named Samsung Display Company, the new company will be built with paid-in capital of KRW750 billion (US$667.8 million), Samsung disclosed. Going forward, the entity will consider adopting various restructuring measures including a merger with Samsung Mobile Display (SMD) and S-LCD, Samsung indicated.

Samsung’s display panel unit – including its LCD business and subsidiary SMD – reported KRW750 billion [US$667.8 million] in operating losses for 2011, while its other businesses stayed profitable. The firm saw its overall operating profits slip 6% to KRW16.25 trillion [US$14.5 billion] in 2011.

Samsung also makes memory chips and mobile phones.

Samsung to invest more into display technologies [Feb 15, 2012]

Industry sources indicated that Samsung Electronics continues to expand its TV product lines and is aiming for smart TV shipments to reach 50 million units in 2012. In particular, Samsung may invest up to KRW6.6 trillion (US$5.9 billion) into LCD display products.

LG also plans to introduce OLED TV products at the end of 2012. The market believes LG will adopt white OLED display technology.

Industry sources noted that Samsung will likely focus on producing OLED TVs after merging Samsung Mobile Display into the group.

Taiwan-based panel maker AU Optronics (AUO) also has OLED technology. However, the firm indicated that large-size OLED panels will only be produced in small amounts. The firm will focus its OLED technology towards small- and medium-size products such as smartphones and tablet PCs. AUO showcased a 32-inch OLED TV at the end of 2011.

AUO added that yields from producing large-size OLED panels continues to be a problem. Currently, the price of OLED TVs is still quite high. Taiwan-based TV brands believe that low-priced models will continue to take over the TV market in 2012, hence it is unlikely for consumers to try out OLED TVs while the price is still high.

China government reportedly plans to raise import tariffs for LCD panels [Feb 6, 2012]

The China government plans to raise import tariffs for LCD panels by 3-5% in the second quarter of 2012 in order to safeguard the development of the domestic flat panel industry, according to industry sources.

While acknowledging the speculation, most Taiwan-based panel makers stated that they have not heard any official announcement from the China government and expect the new tariff policy to become more clear in May.

If the new tariffs are realized, China-based flat panel makers BOE Technology and China Star Optoelectronics Technology (CSOT) will benefit from the adjustment as the two companies are ready to ramp up their output this year, the sources commented.

The possibility is high for the China government to raise tariffs for LCD panels at a time when its 8.5G lines begin volume production and domestic 10G lines have gradually been established, Jason Hsuan, chairman of TPV Technology, said earlier.

See also the updates as of January 4, 2012 in the ending part of this post.
End of updates

Digitimes Research: Samsung may cut LCD panel orders for Taiwan after Sony exit from S-LCD [Jan 2, 2012]

Sony has been cooperating with Samsung Electronics on the TFT LCD business since 2004 when the Japan vendor was optimistic about the growth of the LCD TV market. Large-size panel makers in general were able to achieve gross margin of 20% and some even had 35% in the period between second-half 2003 and first-half 2004. This further hardened Sony’s determination to invest in large-size LCD TV panel production, forming a joint venture, S-LCD, with Samsung in April 2004.

But the price of LCD TVs and related panels have been dropping rapidly and growth of the market is also slowing down. Accumulated loss for Sony’s TV business unit has reached JPY650 billion (US$8.4 billion) since 2003. Hence, lowering the cost of procuring panels and the cost of running S-LCD has become a priority.

Due to the loss incurred by the TV business unit and the rising popularity of smartphones, Sony decided to buy back all shares of Sony Ericsson to expand its own smartphone department, but at the same time exit the cooperation in S-LCD. The departure from S-LCD can help Sony decrease losses and obtain a certain amount of cash.

Taiwan firms have seen Japan vendors such as Sharp, Panasonic, Toshiba and Sony increase panel procurement and TV orders. Sony may now decrease the amount of panel procurement from Samsung, and rely even more on Taiwan suppliers. As for Samsung, it is possible that it may move one of S-LCD’s 8.5G production lines to Suzhou, China to avoid tariffs.

Samsung is the world’s largest LCD TV vendor. In 2011, about 40% of its TVs used LCD panels from AU Optronics (AUO) or Chimei Innolux (CMI). So once Sony decreases the amount of panel procurement from Samsung, it is predictable that Samsung will decrease the number of panels procured from Taiwan-based panel makers. Therefore, Sony’s exit of S-LCD cooperation is not completely beneficial to Taiwan-based firms.

Reinvent the display–again [Dec 27, 2011]

By Mary Lou Jepsen, Founder and CEO, Pixel Qi (as told to Barb Darrow)

Mary Lou Jepsen could be called the queen of screens. Her pioneering work on computer displays took her from graduate studies in holography at MIT and optical science at Brown to MicroDisplay to Intel to One Laptop Per Child. Today, she is the founder and CEO of PixelQI, where she works on creating energy-stingy, bright, and lightweight screens for laptops and smaller devices, including phones. In her view, the screens are not an after thought, they are key to the user experience.

The LCD industry is in meltdown. The losses are huge and have been for the last five years or so. It’s unclear how some of the large companies are going to make it through.

The recession’s different in the hardware industry. I think it’s much worse today than in 2008 and early 2009. For the tier one companies, it’s not about the hardware anymore. It’s abouthardware, software, content. And content suppliers are king right now. A lot of the hardware suppliers won’t survive unless they restructure. It’s a bit like the airline industry. Many of the airlines we fly are bankrupt. We’re dealing with that kind of scenario. They all make the same products and compete on price. You can only do that for a number of years before the consequences get worse and worse. E-ink stands alone, as a category that is doing relatively well.

In 2011, it became apparent to the executives that they need to do something different. That made our life easier at PixelQI. Now we can get into the factories. Before it was a struggle, with us trying to say, “We know more about designing an LCD than you do.” They’d look at us and say, “How many people are you? We’ve got 50,000 people. Where’s your fab? How many engineers do you have?” For me to say, “Well, my engineers have Ph.D.s from MIT and Stanford” — they don’t care about that.

Over the course of our company’s life, we’ve shipped three million units, including the One Laptop Per Child units. No one’s ever done that before for a novel display company. It usually takes decades. We’ve shown our stuff can be mass-produced in volume and deal with the price structure inside existing factories.

We may move into the cell phone space next year, but for that we need to demonstrate volume in multiple fabs, because the volume in cell phones is so large.

One challenge for next year is whether the industry, our customers, find an interesting tablet that isn’t just like the iPad but cheaper. Certainly Amazon is making a go of it. The competitive landscape has been tough on our big customers, the ones in Best Buy who compete with Apple. There are a lot of products that haven’t made it.

We’re also working on some displays that will be rollable, flexible, put anywhere displays, and look better than OLED and don’t need power cables or data cables. That’s pretty cool, because then you can solve some problems in portable computing. With rollable displays you can look at more data. You can write notes in one area and view things in other areas. Digital signage needs it. TV needs it.

LCD is a bit like low-end DRAM these days and it doesn’t have to be. There’s so much more we can do to use it like we use DCMOS. With what we’re doing, we’ll show you that you don’t need batteries. Or it might be more like a watch where you might change a small battery.

I’ve also been thinking about the way we perceive images. When you see something really striking, it feels like it’s burnt on your retina. There’s some data that suggests that it kind of is. Not the retina exactly, but right behind it, on the LGN [lateral geniculate nucleus]. There’s research that shows that it’s possible to extract that information, suck it out. Two thirds of our brainpower is allocated to processing visual images. What are they? Do they look like what we think they are? Can we get those out to people? How will communication change? Will it be better, worse? Will it shock people? In the ultimate future of display technology, there is no display. We will communicate with images that are in our minds already.

Mary Lou Jepsen of Pixel Qi at TEDxTaipei [May 9, 2011]

You have to consider, while it has been 23 months ago that I [i.e. Charbax] published my first Pixel Qi interviews from Taiwan (2), (3), (4), (5), (6), (7), (8), (9), (10), (11), (12), (13), (14) while that might sound like a long time, in the display industry, 2 years is peanuts. Things move rather slowly there. Since then, there has been an economic crisis and a sort of re-focus from netbooks to tablets, although netbooks have sold more than 100 million units in 3 years, the display investments are focused on tablets. The display business can be considered to be the worlds biggest non-profit industry, the 5 biggest LCD makers who produce 90% of the worlds LCDs, produce for $120 Billion in screens every year but can only make small profit margins out of that because of the strong competition and the large volumes shipped. Those companies that produce the worlds LCD screens have very high costs, very high risks, little flexibility. Let’s hope Pixel Qi has amply well convinced the big LCD makers like Quanta, CPT, Chi Mei, Samsung, LG, Sharp, Sony, Foxconn, let’s hope that they have all signed with Pixel Qi and that they are all right now in the process of tuning the mass manufacture of millions of these screens for all the worlds upcoming Chrome OS notebooks, ARM Powered Macbooks, Kindle4s, iPad3s, a solution for using the interactive UIs of Android on all the worlds e-readers. It would also be nice to double the battery runtime and improve outdoor readability on all the worlds Smartphones using Pixel Qi.

More information:
Pixel Qi’s first big name device manufacturing partner is the extremely ambitious ZTE [Feb 15, 2011]
Pixel Qi’s second investment round concluded by the 3M investment [Sept 19, 2011]
Reflectivity/Sunlight readability category of posts on this blog (14)

Anticipated Tablet Growth Alters TFT LCD Manufacturing Strategies, NPD DisplaySearch Reports [Dec 13, 2011]

In response to falling large-area TFT LCD panel prices in 2011, panel makers have minimized their 2H’11 production, but preparation for 2012 models and gradual clearing of supply chain inventories are encouraging panel makers to take a more positive stance in their production strategies. According to the NPD DisplaySearch Quarterly Large-Area Production Strategy Report, global TFT LCD glass input peaked in Q2’11, achieving a record 42.1 million square meters, but then fell to 36.5 million square meters in Q3’11, and is expected to reach 37.8 million square meters in Q4’11.  

In Q1’12, panel makers are expecting to increase glass input by 5%, to 39.8 million square meters. The forecast capacity utilization is 77% in Q1’12, which is 7% higher than previously expected. This is partly based on expectations that prices have bottomed out in this cycle. Also, panel makers are planning for new models, such as larger size multi-function monitor panels, ultra-slim notebook PC panels, new TV panel sizes including 39”W, 43”W, 48”W and 50”W with cost effective CCFL and LED backlights, and slim bezels. However, with 2012 market demand still unclear, panel makers foresee the possibility of adjusting capacity utilization again in Q1’12.

Table 1: Global TFT LCD Glass Input by Application (Million m²/Quarter)

Application
Q1’11
Q2’11
Q3’11
Q4’11
Q1’12
LCD Monitor
7.9
9.2
7.8
7.5
8.1
LCD TV
22.8
25.4
21.6
23.3
24.4
Notebook PC
3.7
4.3
4.0
3.9
4.0
Tablet/Mini-Note PC
0.7
1.0
1.1
1.2
1.4
Small/Medium
2.0
2.0
1.9
1.8
1.9
Others
0.1
0.2
0.1
0.1
0.1
Total
37.2
42.1
36.5
37.8
39.8

Source: NPD DisplaySearch Quarterly Large-Area Production Strategy Report

According to Shawn Lee, Senior Analyst for NPD DisplaySearch, “Increasing production does not necessarily increase shipments, as panel prices are close to cash costs in many cases. However, improved inventory and price outlooks, as well as the launch of new panel models, are leading panel makers to be more optimistic.” Lee added, “Other factors leading to the increased production forecast include the need to increase utilization rates in order to cover depreciation costs, and the fact that new panel producers in China are starting to ramp up their fabs, contributing to the increased input. Lee concluded, “After a long oversupply period, panel makers are still cautious about glass input and utilization rates, and they do not plan to increase utilization to more than 80% in Q1’12.”

Tablet Panel Production on the Rise, While Mini-Notes Slide

In mobile PC applications, panel makers plan to decrease production of mini-note PC panels while increasing production of tablet PC panels, with area production of tablet PC panels expected to double from Q1’11 to Q2’11. Panel makers are also reshaping their tablet PC panel production strategies, with Sharp using its Gen 8 fab to produce tablet PC panels with oxide TFT backplanes, and Samsung, LG Display, and Sharp producing tablet PC panels with more than 200 pixels per inch.

Other panel makers, including AUO, Chimei Innolux, BOE, CPT and HannStar, are planning to apply more production resources to tablet PC panels in 2012. Although Gen 5 and smaller fabs will mainly produce mini-note and tablet PC panels, more than half of these will be produced in Gen 6 and Gen 8 starting in Q1’12.

Table 2: TFT LCD Glass Input for Mini-Note and Tablet PC by Generation (Million m²/Month) [emphasis in red is mine]

Generation Fab
Q1’11
Q2’11
Q3’11
Q4’11
Q1’12
Gen3.5
10.8%
13.0%
8.1%
5.9%
0.1%
Gen4
1.4%
0.4%
0.1%
0%
0%
Gen5
83.9%
83.9%
74.1%
57.1%
49.4%
Gen6
3.2%
3.2%
17.7%
16.8%
10.1%
Gen8
0.7%
0.7%
0%
20.3%
40.5%

Source: NPD DisplaySearch Quarterly Large-Area Production Strategy Report

The NPD DisplaySearch Quarterly Large-Area Production Strategy Report offers the industry’s most complete view of large-area panel production by analyzing panel makers’ quarterly production plans. Subscribers receive production plans by application in different generation fabs, with granular detail down to the size by aspect ratio and by country. With 100% coverage of panel makers, the Quarterly Large-Area Production Strategy Report provides reliable information and insight needed to evaluate production strategies, understand current capacity, spot key supply trends before it is too late and manage inventory. Please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan for more information.

About NPD DisplaySearch
Since 1996, NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. NPD DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with The NPD Group, its parent company, NPD DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on NPD DisplaySearch analysts, reports and industry events, visit us at www.displaysearch.com. Read our blog at www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit www.npd.com and www.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.

Low Temperature Polysilicon and IGZO Production Forecast to Skyrocket 150% in 2012 [Dec 19, 2011]

Adoption of High Mobility TFT LCD Backplanes in the iPhone and iPad Create a New Paradigm in FPD Manufacturing

Santa Clara, California, December 19, 2011—The explosive growth of smart phones and tablets has made high performance TFT technologies, particularly LTPS (low temperature polysilicon) and IGZO (indium gallium zinc oxide), critical to production of the high resolution displays used by these devices. These TFT technologies employ high mobility semiconductor materials, which allow panel manufacturers to shrink TFT dimensions and increase light transmission. LCDs with greater than 230 ppi (pixels per inch) resolution, such as Apple’s Retina Display, are enabled by high transmission because it minimizes power consumption, allowing mobile devices to run longer without recharging.

According to the NPD DisplaySearch TFT LCD Process Roadmap Report, high mobility backplane production is forecast to grow 150% from 5.6 million square meters in 2011 to 14.1 million square meters in 2012. Drivers for this tremendous growth include multiple Gen 5 and larger LTPS fabs starting production in 2012, as well as expected IGZO production on existing lines by Sharp, LG Display and Samsung.

Figure 1: Manufacturing Capacity Devoted to High Resolution Backplane Production

Source: NPD DisplaySearch TFT LCD Process Roadmap Report

Smart phones, tablets and cost reduction are expected to be the key drivers pushing the FPD industry in 2012,” stated Charles Annis, NPD DisplaySearch Vice President of Manufacturing Research. “With FPD profitability under extreme pressure, LCD makers are focusing development efforts on rapidly-growing mobile segments and a wide array of cost reduction strategies. Because of this, high mobility backplanes, optical alignment, high resolution lithography and advanced LC modes are expected to be some of the most important manufacturing technology trends over the next year.”

All of these technologies target increasing panel transmission. With only about 4-9% of illumination generated by LCD backlights making it to the front of screen, very powerful light sources are required to meet LCD brightness specifications. In addition, backlight units are the single most expensive components in large-area LCD modules. Thus, by increasing transmission, panel makers can trade off power consumption and costs.

“However, a lot of know-how and proprietary technology are required to successfully increase transmission without sacrificing yield. Panel makers and their suppliers are racing to create competitive advantages through manufacturing technologies to increase profitability in 2012,” Annis added. “Any technology, such as IGZO, that may simultaneously lower costs while improving performance offers a double competitive advantage to panel makers, and potentially can create a new standard in FPD manufacturing.”

The new NPD DisplaySearch TFT LCD Process Roadmap Report offers a unique and unprecedented guide to these rapidly evolving FPD manufacturing technologies. The report provides technical discussions, process flows, production status by maker, adoption forecasts for 57 technologies and analysis of benefits, opportunities, negatives and challenges. Additionally, LCD cost and performance specifications for manufacturing technologies are projected through 2016.

For more information about the new NPD DisplaySearch TFT LCD Process Roadmap Report please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan for more information.

Apple to utilize IGZO panels for its new products [Dec 30, 2011]

Apple is expected to push forward the adoption of IGZO (indium gallium zinc oxide) flat panels, instead of IPS (in-plane switching) panels used currently, for its next-generation mobile display products, according to sources in Apple’s supply chain.

Starting with the new iPads, Apple will utilize IGZO panels from Sharp in order to upgrade the display resolution of the new tablets to full HD level, the sources indicated.

To enter the supply chain of iPads, Sharp has switched some of its capacity for large-size panels to the production of small-size panels for smartphones and tablet PCs, said the sources, adding that Sharp will also continue to roll out its Galapagos tablet lineup in 2012 using IGZO panels.

Most Taiwan-based flat panel makers are capable to produce IGZO panels, but the yield rates of such panels still remain a major concern for the makers, said the sources.

Digitimes Research: iPad pricing to change tablet game [Jan 3, 2011]

Market watchers have mostly expected Apple to follow its traditional pricing strategy for its next-generation tablet device, which is likely to start from US$499 with the present iPad 2 to drop to US$399. But if Apple releases two versions of the new iPad, as reported by Digitimes, the vendor’s pricing strategy may change.

Sources from Apple’s supply chain have claimed that there will be two versions of the new iPad, one targeting the high-end segment and the other the mid-range. Digitimes Research believe the two new iPad models will both be equipped the A6 processor with high-end model coming with a high resolution panel (2048×1536) and the mid-tier model featuring the same grade of panel as iPad 2 (1024×768).

With the existing iPad 2, the Apple tablet series may cover all price segments – from entry-level to high-end. Apple’s pricing strategy for its iPad series is crucial to the tablet market. It remains to be seen at what price level Apple will set its entry-level iPad. For Wi-Fi only models, US$299, US$349 or US$399 may all be possible.

Currently, the non-Apple camp is maneuvering in the US$199-399 range. If Apple drops its iPad price to US$299, it could seriously affect the non-Apple camp’s pricing strategy and even Amazon’s Kindle could also be affected.

Apple to unveil two versions of next-generation iPad in January, sources claim [Dec 29, 2011]

Apple is set to unveil its next-generation iPad – which will come in two versions – at the iWorld scheduled for January 26, 2012, according to sources at its supply chain partners. The new models will join the existing iPad 2 to demonstrate Apple’s complete iPad series targeting the entry-level, mid-range and high-end market segments, the sources claimed.

The iPad 2 will be competing directly with Amazon’s kindle Fire in the price-sensitive market segment, while the new models will focus on the mid-range and high-end segments respectively, the sources said.

Apple officials declined to comment.

Instead of the previously-rumored 7.85-inch, the upcoming iPad models will still feature 9.7-inch screens but come with QXGA resolution (1,536×2,048 pixels), the sources indicated. Dual-LED light bars are designed for the new iPads to strengthen the brightness of the panels, the sources added.

Sharp will be the major panel supplier for Apple’s next-generation iPad series, while Samsung Electronics and LG Display are also responsible for a part of the orders, the sources said. Minebea, from which Sharp sources backlight units (BLUs), has accordingly entered the supply chain for the new iPads, the sources pointed out.

Apple continues to contract Samsung to manufacture its quad-core A6 processors, which will be used in the next-generation iPads, the sources revealed. The existing iPad 2 is based on the dual-core A5.

Samsung is also among the CMOS image sensor (CIS) suppliers for one of the versions of the new iPad that comes with a 5-megapixel lens, marking the Korea-based vendor’s first time to grab CIS orders from Apple, the sources noted. Sony is the other CIS supplier for the other model with a higher 8-megapixel lens, the sources added.

In addition, Simplo Technology and Dynapack International Technology have both secured orders for batteries with a capacity of as high as 14,000 milliampere-hour (mAh) used in the new iPads, according to the sources.

Updates:

Chimei Innolux to Cut Capital Spending to NT$30B. in 2012 [Jan 4, 2011]

Chimei Innolux Corp., the largest thin film transistor-liquid crystal display (TFT-LCD) panel manufacturer in Taiwan, plans to keep 2012 capital spending to under NT$30 billion (US$1 billion) compared to about NT$50 billion (US$1.67 billion) in 2011, according to CEO Tuan Hsing-chien.

The panel maker aims to utilize its capital spending to develop new technologies, including IPS (In-Plane Switching).

Chimei Innolux claims that all its businesses, including large-sized, small- and medium-sized and touch panels, will grow clearly in 2012, especially when the touch-panel shipments are forecast to increase 40%.

Tuan stressed that Chimei Innolux`s system-integration (assembly) business unit will totally spin off in 2012. The company`s system assembly business once generated revenues of about NT$10 billion (US$333.3 million) per year, and now about NT$5 billion to NT$6 billion (US$166.7 million to US$200 million), with revenue expected to rise regardless in 2012.

The CEO pointed out that the maker engaged in many basic works in 2011, including development of LED-backlighting and three-dimension (3D) panel products, as well as new TV-panel sizes as 39- and 50-inch. He added that Chimei Innolux`s shipments of small- and medium-sized panels will grow 20% to 30% in 2012, backed by added capacities of two of the company`s 4.5th-generation (4.5G) factories.

Tuan said that the company will continue to accelerate the development of active matrix organic light-emit diode (AMOLED) panels, which are to be small-volume produced in the third quarter.

Chimei Innolux to Supply Panels to 2nd-Gen. Kindle Fire [Dec 21, 2011]

Chimei Innolux Corp., the largest maker of thin film transistor-liquid crystal display (TFT-LCD) panels in Taiwan, recently won Amazon`s order for panels used in its Kindle Fire second-generation tablet PCs.

The company is already a panel supplier to Apple`s iPad 2, and the new order from Kindle Fire would further consolidate Chimei Innolux`s leading position in Taiwan in supplying tablet-use panels.

Industry sources said that tablet-PC panel is one of a few panel models still generating profits now for panel suppliers, so the new order is expected to have positive effects on Chimei Innolux`s operation.

The first-generation Kindle Fire was contract assembled by local Quanta Computer Inc. using panels supplied by Korean company LG Display and Taiwanese maker E Ink Holdings Inc. (formerly known as Prime View International Co., Ltd., who contracted local Chunghwa Picture Tubes, Ltd., or CPT to produce the panels).

Hon Hai Group [i.e. Foxconn] of Taiwan reportedly won the contract-assembly order for the second-generation Kindle Fire, allowing its affiliate Chimei Innolux to supply the panels.

Data compiled by market research firm iSuppli showed that Chimei Innolux ranked as the world`s No. 3 supplier of tablet-PC panels, trailing only LG Display and Samsung. With the new order from Amazon, Chimei Innolux`s market share is expected to rise further, industry sources said.

Chimei-Innolux Plans to Sell Production Equipment to Brazil [Dec 19, 2011]

Eike Batista, the richest person in Brazil, has reportedly planned to join hands with a Brazilian bank and Hon Hai Group in establishing an FPD (flat panel display) plant in Brazil by procuring existing 6th or 7.5G equipment from Chimei-Innolux at several tens of billions of NT dollar.

The project, if materialized, will enable Hon Hai to expand its deployment, while helping Chimei-Innolux weather its financial plight.

In response to the news, Chimei-Innolux reported yesterday (Dec. 18) that the company is evaluating related projects. Hon Hai failed to respond to the report. The Brazil side reportedly dispatched a delegation to Taiwan to study the feasibility of the project recently.

Brazilian media revealed that Batista already signed an agreement with Brazilian bank BNDES and Hon Hai [i.e. Foxconn] for the project recently. Initial investment will top US$4 billion, including US$500 million from Batista and US$1.2 billion from BNDES. Hon Hai intends to provide technology, without contributing fund. The investors intend to purchase the existing production equipment of Chimei-Innolux.

Chimei is considering selling its sixth- or 7.5th- generation plant to the project, with the former capable of turning out panels for use in tablet PC and TV and the latter mainly for the production of TV panels.

Sixth-generation plant is not the mainstream equipment on the market but still worth several tens of billions of NT dollar. The sales will greatly alleviate the financial pressure for Chimei-Innox, which has suffered red inks for six quarters in a row and is having difficulty in obtaining syndicated banking loans.

Brazil has a huge consumption market, with local sales of LCD TV topping 8 million units this year, for 40% growth. The country, however, doesn’t have FPD plants. Hon Hai, therefore, has planned to set up LCD TV production base in the country.

Foxconn denies rumors of Chimei takeover [Dec 9, 2011]

Foxconn, the world’s largest contract manufacturer of electronic products, has denied rumors that the companu is to play a larger role in Chimei Innolux’s operations after the Taiwanese flat panel maker’s chairman Frank Liao resigned Thursday.

Chimei’s stocks were boosted this week on the rumor that Liao’s resignation signifies a personnel shakeup that could include more influence from stakeholder Foxconn. If Foxconn were to play a larger role in the company, their success in the technology manufacturing industry could help give Chimei Innolux an edge.

Foxconn said the speculation about its future role at Chimei is just rumors and that Chimei Innolux will still be run by its own board.

Foxconn also stressed that it is only a shareholder of the company, holding 11% of Chimei shares, fewer than Chimei Corporation‘s 13.57%. Of the 11% holdings, 2.9% are personal investments by Foxconn founder Terry Gou. Foxconn says Gou’s holding are separate from the company’s investments. Foxconn remains the second largest shareholder of Chimei Innolux after Chimei.

Chimei Innolux to come under management of Foxconn [Dec 4, 2011]

Chimei Innolux chairman Frank Liao, right, has resigned and may be succeeded by CEO Tuan Hsing-chien, left, or Foxconn founder Terry Gou.
Chimei Innolux chairman Frank Liao, right, has resigned and may be succeeded by CEO Tuan Hsing-chien, left, or Foxconn founder Terry Gou.

Electronics contract manufacturer Foxconn may gain full management rights over flat panel maker Chimei Innolux as chairman Frank Liao resigned for health reasons and vice chairman and CEO Tuan Hsing-chien stepped down from the board but remained as CEO on Saturday. Foxconn founder Terry Gou and Tuan are the most popular candidates to succeed Liao at the Taiwan-based company.

There has been sepculation regarding the timing of Liao’s resignation. The flat panel maker has been struggling to secure a NT$40-$60 billion (US$1.3-$2 billion) consortium loan to save its faltering business, which has been blamed as the main cause of 74-year-old Liao’s deteriorating health.

Chimei has also struggled to cope with corporate infighting since it merged with Innolux Display in 2010. The two companies have a very different corporate culture and their similar organizations have seen an overlap in each other’s authority, creating constant leadership fights. They have therefore not seen much benefit from the consolidation of the flat panel sector that Taiwan’s government has called for since 2008. The tensions between them were raised even higher recently as Chimei Innolux attempted to split up its touch screens and medium and small display departments.

Liao’s resignation is widely viewed as signifying an end to Chimei’s influence over the company and the rise of a new leadership headed by Foxconn, where it is believed Terry Gou may take the helm himself.

The Taiwan-based Foxconn is the world’s largest contract manufacturer of electronic products, which counts Apple among one of its biggest clients.

LCD makers look to gain from growth in Chinese market [Dec 30, 2011]

Taiwanese display panel manufacturers AU Optronics and Chimei Innolux have benefited from the growing sales of LCD TVs in the Chinese market, which looks set to continue expanding in the near future.

Chimei has held the top spot in terms of market share in China for eight months straight, closely followed by AU. As of November, Chimei accounted for 30% of the Chinese market, while AU followed with 21.9%. South Korea-based LG and Samsung rounded out the top four, accounting for 21.7% and 20%, respectively. BOE, a Chinese brand, has also seen good performance in recent months, with a growth rate of 53% in November and market share of nearly 6%.

According to a report by LCD market research firms WitsView and Eintell, total shipments for the six largest TV brands came to 4.2 million in November, a figure that was higher than previously expected and is estimated to rise in December. Display panels sales also saw a higher-than-expected growth rate — 32.9% — in November.

WitsView also indicates that one of the important focuses for LCD makers next year will be TV size. Chimei will continue to develop and manufacture TVs of different sizes for the Chinese market, following its new 39-inch and 50-inch models. Samsung plans to produce 39-inch and 52-inch TVs.

An official at WitsView said that although LCD sales had increased thanks to Black Friday in the United States, it is still not clear whether demand for TVs will match supply after Chinese New Year.

Taiwan flat panel production value tops NT$1.39 trillion in 2011, says PIDA [Jan 2, 2012]

The production value of TFT LCD panels produced by Taiwan flat panel makers totaled NT$1.39 trillion (US$45.89 billion) in 2011, including NT$797 billion for large-size panels and NT$241.8 billion for small- to medium-size panels, according to an estimate of the Taiwan Photonics Industry and Technology Development Association (PIDA).

In terms of production volume, shipments of small- to medium-size panels reached 1.694 billion units for 2011, an increase of 21% from a year earlier, PIDA said.

Chunghwa Picture Tubes (CPT) was the top vendor in the small- to medium-size panel segment with shipments totaling about 500 million units, accounting for a 30% share, PIDA added.

Chimei Innolux (CMI) came in second in the same segment with shipments totaling 425 million units in 2011, accounting for a 26% share, down from 31% of a year earlier.

HannStar Display‘s shipments of small- to medium-size panels soared 67% to 414 million units during the year, but shipments of small- and medium-size panels from AU Optronics (AUO) slid 14% to 190 million units in 2011.

Shipments of small- to medium-size panels will continue to grow in 2012, since smart mobile devices will remain the mainstream products in the year and more low-priced smartphone will be rolled out, PIDA concluded.

Chunghwa Picture to be Taiwan’s top maker of small and medium panels [Dec 29, 2011]

Chunghwa Picture Tubes, Ltd. (CPT) will replace Chimei Innolux Corp. as Taiwan’s biggest maker of small and medium panels by the end of this year thanks to a shift in product mix, a Taipei-based industry association predicted Thursday.

The Photonics Industry and Technology Development Association (PIDA) said that shipments of small and medium panels in Taiwan will amount to around 1.69 billion units in 2011, up 21 percent year-on-year from the 1.4 billion units recorded in 2010 in light of strong demand from the smartphone and tablet PC markets.

Shipments of CPT’s small and medium panels in 2011 will increase by 42 percent from 352 million units last year to reach 500 million units, moving the Taoyuan-based company into the top spot in the market with a 30 percent share, the PIDA said.

Last year, CPT took 25 percent share of the market and ranked the second-largest vendor behind Chimei Innolux, according to the association.

CPT’s huge growth can be attributed to a transformation of its Generation 6 plant to produce high-end small and medium panels for smartphones, the PIDA said.

CPT Steps into Smartphone Panel Biz [Nov 2, 2011]

Chunghwa Picture Tubes, Ltd. (CPT), a major thin film transistor-liquid crystal display (TFT-LCD) panel manufacturer in Taiwan, recently announced to venture into the cellphone-display panel field, claiming also to utilize a sixth-generation (6G) production line to produce projected capacitive touch panels.

CPT said that it had modified a 4.5G production line specially for production of capacitor touch panels and 0.3T glass. To meet strong demand, the company has been aggressively adjusting product mix and upgrading technological capability, having successfully developed 3.5-inch panels for smartphone application and will begin mass production of such product at its 6G line in November.

CPT also aims to produce over-4-inch WVGA (400×800 and 400×864) smartphone panels, expecting to complete the project by year-end.

According to the panel manufacturer, it has been raising shipment of small- and medium-sized panels, hence successfully evading impacts from oversupply in the third quarter by shipping less TV and consumer-electronics panels. In the fourth quarter, CPT`s area of small and medium panels shipped is expected to rise to 70% to 80%, helping to improve profitability.

In the third quarter, CPT shipped 137 million small- and medium-sized panels, a record quarterly high, as well as a 22.8% quarter-on-quarter (QoQ) and 35.3% year-on-year (YoY) increase, with such shipments accounting for 60% of CPT`s total shipments during the period.

In the first three quarters, CPT shipped 346 million small- and medium-sized panels, up 41.2% YoY, and is expected to ship some 500 million such products this year.

China’s flat-panel queen calls for further industry cooperation [Jan 3, 2012]

Bai Weimin, vice president of the China Video Industry Association. (File Photo/Yen Chien-lung)
Bai Weimin, vice president of the China Video Industry Association. (File Photo/Yen Chien-lung)

Taiwan’s flat-panel sector should further its cooperation with China so that both sides of the Taiwan Strait can jointly establish industry standards for smart televisions, tablet computers and next-generation AMOLED display technology, says Bai Weimin, vice president of the China Video Industry Association.

In an interview with our Chinese-language sister newspaper Want Daily, Bai, who has been dubbed “China’s flat-panel queen,” said there was a large gap between the number of flat panels supplied by Chinese manufacturers and annual demand in the mainland market. China produced 100 million color televisions annually, while local manufacturers such as BOE could only supply over 20 million panels, Bai said.

Therefore, Bai said she encourages Chinese companies to import flat panels from Taiwan. She expects procurement in 2012 to total US$4 billion, the same amount as last year.

Last June, Bai announced a flat-panel procurement deal worth up to US$5.5 billion, when she visited Taiwan. It was difficult to implement nearly 80% of the deal towards the end, Bai said, given the poor market environment prevailing in western countries, the leading export market.

Bai also said that China’s purchases of Taiwanese flat panels doubled between 2008 and 2010. The average size of panels had also increased from 2009’s 30.3 inches to an estimated 39.5 inches in 2011.

Bai hopes that the Taiwanese government’s restrictions — only allowing flat-panel makers to adopt production technology one generation behind Taiwan’s in their Chinese operations — will be lifted soon.

Furthermore, she said several Taiwanese flat-panel makers had established joint ventures with Chinese television manufacturers, such as AU Optronics‘ collaboration with Haier and TCL, and Chimei Innolux‘s venture with Hisense and Konka. These companies, along with six others, were also members of a task force set up in 2008 to promote the flat-panel display industry across the Taiwan Strait.

Bai added that cross-strait cooperation should be further strengthened and should focus on improving post-sales service, standardization of technology, closer exchange and capital cooperation.

Speaking of her forecast for the global television market, Bai said she expects global demand to fall between 220 million and 230 million units in 2012, while China will produce 120 million units. Although a great push was still required for Chinese television manufacturers to establish a global brand, Bai said, 70 million units produced in China would be sold overseas.

Supply chain battles for much improved levels of price/performance competitiveness

Current snapshot:

Intel rejects 50% Ultrabook CPU price cut demand from notebook players [Aug 16, 2011]

Intel’s Oak Trail platform, paired Atom Z670 CPU (US$75) with SM35 chipsets (US$20) for tablet PC machine, is priced at US$95, already accounting for about 40% of the total cost of a tablet PC, even with a 70-80% discount, the platform is still far less attractive than Nvidia’s Tegra 2 at around US$20. Although players such as Asustek Computer and Acer have launched models with the platform for the enterprise market, their machines’ high price still significantly limit their sales, the sources noted.

As for Ultrabook CPUs, Intel is only willing to provide marketing subsides and 20% discount to the first-tier players, reducing the Core i7-2677 to US$317, Core i7-2637 to US$289 and Core i5-2557 to US$250.

As for Intel’s insistence, the sources believe that Intel is concerned that once it agrees to reduce the price, the company may have difficulties to maintain gross margins in the 60% range and even after passing the crisis, the company may have difficulty in maintaining its pricing. Even with Intel able to maintain a high gross margin through its server platform, expecting Intel to drop CPU prices may be difficult to achieve, the sources added.

Update: ASUStek seems to maneuver by far the best among them (special early ultrabook engagement with Intel, with popssible higher discount, in addition to exploiting the Tegra 2 opportunity best via the only successful so far EeePad Transformer):
Asustek expects better business performance in 2H11 [Aug 17, 2011]

Asustek Computer expects its performance in the second half of 2011 to be better than that of fellow Taiwan-based companies, according to CFO David Chang.

Asustek is likely to hit record quarterly revenues in the third  quarter and is optimistic about business operation in the fourth mainly due to the launch of second-generation Eee Pad Transformer tablets and ultrabook notebooks, Chang said.

Asustek aims at a 14% market share for notebooks in China, and
became the largest vendor in Eastern Europe’s notebook market in the second quarter. In addition, Asustek is poised to make forays into Latin America, especially Brazil and Mexico.

Asustek expects to ship 14 million notebooks and 4.5-5 million Eee PCs in 2011, Chang indicated. Asustek shipped 11.4 million motherboards in the first half and expects to ship 22.5-23 million for the year.

Tablet players expected to cut price to digest inventory overstock [Aug 16, 2011]

Non-Apple tablet PC players, facing the fact their devices are having weaker sales than their order volumes, while demand from the retail channel has been quickly shrinking, are expected to start cutting their tablet prices by the end of September to digest inventory and minimize losses, and the decisions are expected to trigger a new price war within the tablet industry, according to sources from notebook players.

The sources pointed out that most non-Apple tablet players had weaker-than-expected performances and Asustek, which had a rather better performance, had shipments of 700,000 tablets from May to July with actual sales only reaching 500,000 units.

RIM and High Tech Computer (HTC) are already placing their hopes in 2012 with Samsung and Motorola both seeing their tablet demand weaker than expected, while some other players such as Acer are gradually reducing their orders.

Motorola, Hewlett-Packard (HP), Asustek and Acer have all recently reduced their tablet prices with the lowest price currently at US$370; however, with their inventory will become harder to digest, the sources believe there will be at least two waves of price cuts from the end of September to the year-end holiday, reducing the tablet average price level to US$350 and may even drop further to US$300 in the future.

More: Acer & Asus: Compensating lower PC sales by tablet PC push[March 29, 2011 with updates upto Aug 2, 2011]

AMD’s Bright Outlook Likely to Boost Taiwan’s Supply Chain [Aug 16, 2011]

Taiwan’s IC supply chain is expected to benefit from good business performance of Advanced Micro Devices Inc. (AMD), which is projected to outperform archrival Intel Corp. in the third quarter with increased shipment of accelerated processing units (APUs).

The Taiwan supply chin is mainly composed of manufacturers including foundry Taiwan Semiconductor Manufacturing Co. (TSMC), packager Siliconware Precision Industries Co., Ltd., tester STATS ChipPAC Taiwan Semiconductor Corp., and substrate maker Nanya Printed Circuit Board Corp.

AMD estimates its revenue for the third quarter to rise 8-12% from the second quarter, compared with Intel’s projected 8% revenue growth. According to AMD, it has enjoyed robust APU shipments since the second quarter, with both its PC and laptop APU shipments hit new highs.

AMD has contracted TSMC, currently the world’s No.1 pure foundry, to make its Ontario [C-series], Zacate [E-series], and Desna [Z-series, specific for tablet PCs, a power optimized version of C-series, which are also for ultra-thin notebooks: Z-01 of 5.9W vs. C-50 9W in both cases with two 1 GHz “Bobcat” CPU cores + 6250 GPU] processors using 40-nanometer process technology as well as its Hudson chips using 65nm process technology.

While increasing foundry outsourcing to TSMC, AMD has augmented packaging and testing contracts to Taiwan’s providers as well. Nanya is also expected to land contracts via Japanese partner NGK Spark Plug, which has directly received substrate contracts from AMD.

In the second quarter, AMD saw its revenue slightly dip 2% from the first quarter to US$1.57 billion, while its gross margin was 46%, up from 45% recorded in the first quarter this year.

AMD Llano processor shipments reach 1.3-1.5 million units in July [Aug 4, 2011]

AMD shipped about one million Llano [A-series, for mainstream notebooks, all-in-one PCs and desktop PCs: with up to four up to 2.9 GHz x86 CPU cores and with an integrated DirectX 11-capable discrete-level graphics unit that features up to 400 Radeon cores along with dedicated HD video processing on a single chip] APUs in June and 1.3-1.5 million units in July, and with the appearance of the company’s new Llano APUs in the fourth quarter, annual shipments of Llano in 2011 should reach 7.5-8 million units, according to sources from motherboard players.

The sources pointed out that AMD is pushing its 40nm-based C series (Ontario) and E series (Zacate) APUs for the entry-level market, while it is pushing 32nm-based Llano-based APUs for the mid-range to performance and mainstream markets, and is pushing 32nm AM3+ FX series (Zambezi) processors for the high-end market in the fourth quarter.

In 2012, AMD will launch a new APU series codenamed Krishna using a 28nm process from Taiwan Semiconductor Manufacturing Company (TSMC), targeting mini PCs, and all-in-one PCs with an APU series codenamed Trinity to replace Llano for the mainstream market, adopting a 32nm process from Globalfoundries. For the high-end market, AMD will launch an APU series codenamed Komodo.

AMD shipping Llano APUs; prices leaked [May 23, 2011]

AMD has started shipping its Llano APUs to notebook clients and will begin to market the APUs to channels in July 2011, according to sources from notebook makers.

AMD targets to ship one million notebook-use Llano APUs in June, 1.5 million in July, and a total of 8-9 million for the whole of 2011, revealed the sources, citing AMD’s internal estimates.

If the shipment goals are realized, AMD will be able to boost its share in the notebook CPU segment to 15% by the end of the year, the sources commented.

Additionally, AMD will also launch six Llano and four Bulldozer APUs for desktops.

AMD: Llano and Bulldozer APU prices (k unit)
Core Model Price Competing Intel model
Llano/quad-core A8-3550P US$170 Core i5-2300
Llano/quad-core A8-3550 US$150
Llano/quad-core A6-3450P US$130 Core i3-2120/2010
Llano/quad core A6-3450 US$110
Llano/dual-core A4-3350P US$80 Pentium G6960/6950 and Sandy Bridge G800/600
Llano/dual core E2-3250 US$70 Pentium G620
Bulldozer/octo-core FX-8130P US$320 Core i7 2600K/2600
Bulldozer/octo-core FX-8130 US$290
Bulldozer/6-core FX-6110 US$240 Core i5 2500K/2500
Bulldozer/quad-core FX-4110 US$220

More: Acer repositioning for the post Wintel era starting with AMD Fusion APUs[June 17, 2011]

Apple cancels supply schedule of iPad 3 for 2H11 [Aug 16, 2011]

US-based tablet PC players Apple has recently canceled its iPad 3 supply schedule for the second half of 2011, forcing other tablet PC brand vendors that are set to launch same-level product to compete, to follow suit and delay their launch; however, supply of the iPad 2 in the second half will still be maintained at 28-30 million units, according to sources from the upstream supply chain.

Apple was originally set to launch its iPad 3 in the second half of 2011 with a supply volume of 1.5-2 million units in the third quarter and 5-6 million in the fourth quarter, but Apple’s supply chain partners have recently discovered that the related figures have all already been deleted, the sources pointed out.

The sources believe that the yield rate of the 9.7-inch panel that feature resolution of 2,048 by 1,536 may be the major reason of the supply delay since such panels are mainly supplied by Japan-based Sharp with a high price and Apple’s other supply partners Samsung Electronics and LG Display are both unable to reach a good yield. Since Apple is unable to control a certain level of supply volume, the iPad 3 is unlikely to be mass produced as scheduled, the sources added.

Sources from panel players also pointed out that the 9.7-inch panel with high resolution requires a much larger backlight source and a single edge light bar is hardly able to reach satisfaction levels. Due to iPad 3’s requirements over the physical thinness, rich color support and toughness will all conflict with the panel’s technology restrictions; therefore, this could cause a delay in the launch.

In June, LG Display supplied three million panels for the iPad 2 with Samsung supplying 1-1.5 million units and Chimei Innolux (CMI) 10,000-20,000 units. In July, LG’s supply volume dropped to 2.8 million units with Samsung maintaining its same levels, and CMI’s volume increased to 450,000-500,000 units.

Update: CMI fails to become iPad 3 panel supplier, say sources [Aug 19, 2011]

Chimei Innolux (CMI) has failed to become a LCD panel supplier for the Apple iPad 3 due to technological hurdles, according to industry sources.

CMI has cut into the supply chain of iPad 2, which uses IPS panels, but the new Apple tablet is more demanding in terms of resolution, the sources said. The iPad 3 will feature a 9.7-inch panel with resolution of 2,048×1,536 compared to the iPad 2’s 1,024×768.

CMI has been developing panels trying to meet the iPad 3 specifications, but problems with transmittance and yield rates of the panels have resulted in its failure to receive certification for the iPad, the sources said.

CMI began developing IPS panels last year after receiving license from Hitachi in July 2010. The license covers IPS, Super-IPS, Advanced-Super IPS, IPS-Pro, and IPS-Pro-Prolleza.

CMI previously scheduled mass production of IPS panels to begin as early as the end of 2010 or early 2011. But low yield rates delayed the mass production until recent months. The maker’s IPS panel monthly output in July 2011 reached nearly 500,000 units. It is looking forward to an output of one million units in August 2011, the sources said.

The sources noted that the iPad 3’s resolution requirement of 2,048×1,536 pixels is also a challenge even for iPad panel regular suppliers such as LG Display (LGD) and Samsung Electronics. Apart from the two Korea makers, Japan’s Sharp has als been selected to supply panels for the iPad 3, the sources said.

They noted that CMI still stands a chance of becoming a regular supplier for iPad 3 if it can improve its panel quality to meet Apple’s requirements. The maker recently invested NT$800 million to NT$1 billion [US$28 million to US$35 million] to improve manufacturing facilities, the sources said.

Chimei Innolux Continues Suffering Loss in Q2 [Aug 16, 2011]

Chimei Innolux Corp., the largest maker of thin film transistor-liquid crystal display (TFT-LCD) panels in Taiwan, reported a loss of NT$13 billion (US$448.3 million) in the second quarter, deeper than institutional investors` forecast.

Industry sources said that the four major makers of large-sized TFT-LCD panels, i.e. AU Optronics Corp. (AUO), Chimei Innolux, Chunghwa Picture Tubes, Ltd. (CPT) and HannStar Display Corp., together reported total loss of about NT$120 billion (US$413.8 million [US$4.15 billion]) in the past about one year.

Some institutional investors said that the all-size panel prices are expected to fall slightly, implying that makers` losses in the third quarter would not be less than second quarter`s.

At its recent half-year online shareholder meeting, Chimei adjusted down its capital spending to NT$50 billion to NT$60 billion (US$1.7 billion to US$2.1 billion) from NT$75 billion to NT$70 billion (US$2.6 billion to US$2.4 billion) lowered previously and NT$100 billion (US$3.4 billion) announced in early this year. Chimei said that this year the company would focus mainly on high-level equipment and R&D projects for touch-panel technology.

AUO, Chimei Innolux`s major rival and the No. 2 panel maker in Taiwan, recently also adjusted down its capital spending goal to under NT$70 billion (US$2.4 billion) from NT$90 billion to NT$95 billion (US$3.3 billion to US$3.1 billion).

Chimei Innolux is a merger between three companies, including Chi Mei Optoelectronics Corp. (CMO), Innolux Display Corp., and TPO Displays Corp. (TPO), formed in the second quarter of 2010, and began reporting loss starting the third quarter of last year that has continued for four seasons.

AUO reported an accumulated loss of NT$36 billion (US$1.24 billion) in the past three quarters.

Eddie Chen, Chimei Innolux`s chief financial officer, said that his company focused on shipments of core businesses and cut many system assembly works in the second quarter. The company`s second-quarter shipments of large-sized panels increased about 10% quarter-on-quarter (QoQ), but its revenue generated from small/medium-sized panels fell 18.4% QoQ due to the falling panel prices. J.C. Wang, president of Chimei Innolux`s Southern Taiwan Science Park (STSP) branch, pointed out that his company decided to cut system-assembly business because it takes too many labor forces and that`s not his company`s core competitiveness.

Wang said that the third quarter is a traditional high season, but the market now seems relatively weaker than it should be. In the second quarter, Chimei Innolux`s capacity utilization rate was about 80%, the company said that it would adjust according to market conditions.

LCD maker CPT still deep in red in second quarter [July 30, 2011]

LCD panel maker Chunghwa Picture Tubes Ltd (CPT, 中華映管) yesterday reported its 12th consecutive quarterly loss as prices for slim-screen panels for televisions and computers dropped on sluggish end demand.

The company added that outlook for the third quarter remained sluggish, with demand expected to fall below the seasonal norm.

However, Chunghwa Picture said it has no plans to cut its capital spending this year of between NT$2 billion (US$69 million) and NT$2.5 billion, which would be used to improve its equipment to produce high-definition flat panels used in tablet devices and smartphones.

Earlier this week, its bigger local rival, AU Optronics Corp (友達光電), said it planned to slash capital spending by 30 percent.

In the quarter ending June 30, Chunghwa Picture’s losses widened to NT$3.13 billion [US$108 million] from losses of NT$2.33 billion [US$80 million] in the first quarter. The Taoyuan-based company posted losses of NT$1.5 billion in the second quarter of last year.

“Market demand, especially for TVs and IT products [computers], slumped in the first half. Oversupply caused panel prices to drop further,” company president Lin Sheng-chang (林盛昌) said during a teleconference with investors.

“As the visibility for IT panels is unclear, we will make inventory management our priority,” Lin said.

Days of inventory increased to 37 days last quarter from 31 days in the first quarter, the company said.

The fragile economic recovery in the US and Europe is expected to curtail demand for consumer electronics, while demand for notebook computers should pick up slightly after new models hit the shelves, Chunghwa Picture said.

To combat these difficult times, Lin said the company would have to accelerate its shift to high-margin products, such as tablet panels, touch sensors and smartphone screens, in the second half.

Its newly formed strategic partnership with the world’s biggest e-paper display supplier, E Ink Holdings Inc (元太科技), will help it reach this goal, Lin said.

Last week, E Ink agreed to spend NT$1.5 billion [US$52 million] to subscribe to Chunghwa Picture bonds. Chunghwa Picture agreed to supply LCD panels to E Ink.

Besides e-paper displays, E Ink also supplies high-definition flat panels to LG Display and tablet device makers.

Shipments of LCD panels used in smartphones, tablets and consumer electronics should grow by 20 percent to 25 percent in the second half, from 200 million units shipped in the first half, Lin said.

Last quarter, revenues from small-and-medium LCD panels used in tablets and smartphones accounted for a larger share, 42 percent, of Chunghwa Picture’s total revenues of NT$15.93 billion, from 37 percent in the prior quarter, according to the company’s financial statement.

Chunghwa Picture also said it would terminate its money-losing cathode-ray-tube (CRT) business. The company plans to revamp its CRT factories in Malaysia and in Fuzhou, Fujian Province, and shift to touch panel assembly.

HannStar posts operating loss [Aug 15, 2011]

HannStar Display has announced unconsolidated results for second-quarter 2011, with total sales rising 10% sequentially to NT$1.15 billion (US$387.4 million). But it recorded an operating loss of NT$1.04 billion and a net loss of NT$ 1.57 billion [US$54 million], which was translated into a loss per share of NT$ 0.27.

Gross, operating, and net margin in the second quarter were 7%, -9%, and -14% respectively. Earnings before interest, taxes, depreciation and amortization (EBITDA) was 1%.

HannStar said the operating loss in the second quarter was the result of an effort to enlarge its manufacturing capacity in Nanjing, China, which cost it an extra NT$1.88 billion [US$65 million] in operation.

Capacity utilization of HannStar was nearly full in second-quarter 2011. Small- to medium-size panels under 10-inch took up about 45% of its total revenues. Notebook panels accounted for 10% and monitor panels 45%.

HannStar is expected to enhance notebook panels’ share to 15% and small- to medium-size panels to 55% in third-quarter 2011. Monitor panels’ share will be lowered to around 30%.

HannStar expects small- to medium-size panels’ share to reach 60% by end of 2011 and notebook panels to grow to 20%.

Explanatory excerpts from Pixel Qi’s first big name device manufacturing partner is the extremely ambitious ZTE [Feb 15, 2011, with updates up to June 3, 2011]

to engage some of the largest factories that have ever been made, and for that to work their economics need very high volumes. We need to have customers who really commit to large purchase orders almost before we start to design.”

The display business can be considered to be the worlds biggest non-profit industry, the 5 biggest LCD makers who produce 90% of the worlds LCDs, produce for $120 Billion in screens every year but can only make small profit margins out of that because of the strong competition and the large volumes shipped. Those companies that produce the worlds LCD screens have very high costs, very high risks, little flexibility.

Amazon Tablet PC with E Ink Holdings’ Hydis FFS screen

Follow-up: $199 Kindle Fire: Android 2.3 with specific UI layer and cloud services [Sept 29, 2011]

See also:
Hydis
E Ink Holdings (8069.TWO) Initiate at Buy: Dual Growth Engines to Propel Earnings [comprehensive 32 pages evaluation by Citi Investment Research & Analysis, a division of Citigroup Global Markets Inc., Aug 4, 2011] HIGHLY RECOMMENDED READ and NOT ONLY FROM PURE SHARES AND FINANACIALS
POINT OF VIEW

Updates: E Ink suspending FFS panel production cooperation agreement with LG display [Nov 25, 2011]

E Ink Holdings (EIH) will suspend a cooperation agreement it signed with LG Display for the production of FFS (fringe field switching) LCD panels and will buy back a sum of corporate bonds (CBs) issued by its Korea-based subsidiary Hydis Technologies from LG Display, according to EIH.

EIH’s production of FFS wide viewing angle panels will not be affected by the suspension of cooperation as EIH has teamed up with Taiwan-based Chunghwa Picture Tubes (CPT), utilizing the panel maker’s 6G production line to produce FFS panels, said industry sources.

Hydis will also continue to hold the patents pertaining to the production of FFS panels although it may lose some orders from clients in Korea, indicated the sources.

The book value of Hydis’ CBs held by LG Display totals KRW34.257 billion (US$30.5 million), EIH revealed. EIH’s board of directors has approved the company’s plan to invest US$30.5 million for the purchase of Hydis CBs, according to a Chinese-language Commercial Times report.

CPT sees small-size flat panels increase in July [Aug 11, 2011]

CPT will begin volume production of 10.1-inchFFS LCD panels soon, with 7-inchFFS models to follow in September, the company said.

Amazon 10-inch tablet PC to start mass production in 1Q12 [Aug 31, 2011]

Mass production of Amazon’s 10.1-inch tablet PC reportedly will be conducted in the first quarter of 2012 with Foxconn Electronics (Hon Hai Precision Industry) to handle the orders, according to sources from upstream component suppliers.

In addition to the tablet PC, Amazon also outsources its Kindle e-book reader to Foxconn with an estimated volume of 15-18 million units, accounting for 60-70% of global e-book reader shipments of 25-30 million units in 2011.

Amazon’s 7-inch tablet PC, which is supplied by Quanta Computer, is expected to start shipping in October, the sources added.

Amazon Tablet rumour round-up [Aug 31, 2011]

Specification details for the tablet PC are sketchy. The Boy Genius Report claims there will be an entry-level tablet (presumably the 7in device), codenamed ‘Coyote’ that will feature a dual-core Nvidia Tegra 2 chip, while the ‘Hollywood’ will be the larger higher-end tablet PC and will sport the new ‘Kal-El’ quad-core mobile chip.

First announced in February during Mobile World Congress in
Barcelona, the new Kal-El quad-core chip is capable of displaying 1440p video on a 2,560×1,600 pixel display. Nvidia also claimed the chips can help deliver up to 12 hours of battery life.

Researcher at Forrester, Sarah Epps, speculated that the Amazon tablet could come with a $299 price tag in the US, that nearly half the price of many existing Android tablets, and while the price would initially result in a loss for Amazon, it could help to send sales soaring. There’s no doubt that a cheaper price point can cause a surge in sales. After all, HP recently revealed it will manufacture another batch of its TouchPad tablet PC,  following “unfulfilled demand” after it slashed the price to $99 in the  US and £89 in the UK on announcing it was to discontinue the device.  Epps says the $299 (£183) price tag closer to what most consumers want  to pay for a tablet, based on a Forrester survey. However, some rumours  on the web suggest the tablet PC might be a little higher in price.

E INK HOLDINGS AND CPT COOPERATE TO EXPAND EREADER AND TABLET MARKETS[July 19, 2011]

Chunghwa Picture Tubes, Ltd. (TAIEX: 2475; “CPT”) and E Ink Holdings Inc. (TAIEX: 8069; “E Ink”) jointly announced today that each of their board of directors had passed a resolution, enabling E Ink to make an investment into CPT with a view to strengthen their collaboration in technology and in production capacity. Through this investment and cooperation, both companies expect to further expand electronic paper and FFS (Fringe Field Switching) panel business. The strategic alliance will further solidify their existing leadership position in eReader, tablets and other mobile devices markets.

The investment will be a total of NT$1.5 billion [US$ 52M] in the form of unsecured convertible bonds issued through private placement in Taiwan. The conversion price will be at NT$3.25 per share. This issue, expected to be completed by the end of July this year, is for a period of 3 years.

This investment enables the expansion of panel production capacity and exchange of related technological information between the two companies. This investment is also aimed at improving the utilization of CPT’s production lines and enabling them to focus on higher-end value-added products.

“This cooperation will strengthen E Ink’s capacity to meet the demand of the fast-growing eReader market while CPT can better utilize their 6th-gen fab,” says E Ink’s Chairman Scott Liu. “More importantly this strategic alliance will expand the relevant markets for both companies”.

The co-operation is expected to result in an integrated supply chain. CPT will also manufacture FFS LCD displays, thereby expanding Hydis’ FFS manufacturing capacity. FFS technology based LCD are the market share leaders in displays for tablets and other mobile devices, just as E Ink’s dual pigment ePaper technology is the market share leader for eReader displays. E Ink’s investment will secure a steady supply of display panels for both its EPD and FFS business.

How Amazon Could Disrupt the Android Tablet Market [Aug 8, 2011]

… the center of its design would be on reading books. That appears to be true, as multiple sources tell me that it will have the best reading experience of any tablet on the market. … Apparently, the company’s key goal is to make the tablet very inexpensive and then use a new business model to own the Android tablet market.

… while its tablet could marginally compete against Apple, this is not the company Amazon is going after with its tablet offering. It is smarter than that. Rather, I believe Amazon’s goal is to be the market leader in Android and be the top seller of tablets with this mobile OS.

… Amazon may actually sell it for as much as 20 to 25 percent below cost. In this situation, think of the tablet as a razor and the Android Appstore, UnBox movie service, and music service as the blades, which can be sold to users over and over again.

Now imagine how this could affect the other Android vendors that are making tablets. If Amazon provides a product that is sold under cost with the goal of making up the rest of the cost and profit from apps, services, and even advertising, it could give all of the other Android vendors a serious run for their money. And, given Amazon’s deep ecosystem, other Android vendors would find it very difficult to compete against it. When measuring by units shipped, this method could make Amazon the king of Android tablets very quickly. In fact, I would go as far as to say that it could “own” the Android tablet market.

Amazon to launch tablet PCs in August-September, say Taiwan component makers [June 22, 2011] (emphasis is mine)

Amazon is poised to step into tablet PCs and will launch models as son as August-September, with targeted global sales of four million units for 2011, according to Taiwan-based component makers.

The timing of launch is to meet the peak sales period prior to Thanksgiving in the US and the year-end holidays in the US and Europe, the sources pointed out.

Amazon adopts processors developed by Texas Instruments, with Taiwan-based Wintek to supply touch panels, ILI Technology to supply LCD driver ICs and Quanta Computer responsible for assembly, the sources indicated. Monthly shipments are expected to be 700,000-800,000 units.

Amazon will provide streaming movie services for users of its tablet PCs, the sources noted.

End of Updates

Quanta receives tablet PC orders from Amazon, say upstream sources [May 3, 2011] (emphasis is mine)

Taiwan-based notebook maker Quanta Computer has recently received OEM orders from Amazon for its reported tablet PC and the device will also receive full support from Taiwan-based electrophoretic display (EPD) maker E Ink Holdings (EIH) for supplying touch panel as well as providing its Fringe Field Switching (FFS) technology, according to sources from upstream component makers.

The device’s monthly orders during the peak season are expected to reach about 700,000-800,000 units and Quanta is expected to start shipping as soon as the second half of 2011 with the orders to contribute more than NT$100 billion (US$3.5 billion) to Quanta’s annual revenues in 2011, the sources noted. In response to the report, Quanta declined to comment on its clients.

In addition to Amazon, Quanta is currently also the tablet PC OEM partner of RIM and Sony, while the company has also been aggressive in contact with Lenovo in hoping to land orders from the company for its second-generation LePad.

The sources pointed out that Amazon’s Kindle still has strong sales, but the e-book reader is currently still unable to successfully cut into the markets outside of North America and Europe; therefore, Amazon internally plans to reduce Kindle’s market price to attract consumer demand from the education and consumer market, while will push tablet PC using its advantage in software and content resources to challenge iPad2.

EIH has also recently been in contact with a Taiwan-based small- to medium-size panel maker [presumably CPT, see below] and is aiming to book up the maker’s full capacity through a private investment and will fully supply the capacity to Quanta and such strategy will allow EIH to gain more profit from the patents of its FFS technology.

Update: Amazon Turns to Taiwanese Manufacturers for Tablet Rollout  [June 1, 2011]

Planning to roll out own-brand tablet PCs in September this year, online store Amazon.com has reportedly contracted Taiwan`s manufacturers to supply components and assemble the computing devices.

E-Ink Holdings Corp.`s Hydis Technologies Co., Ltd. will supply the unique Fringe Field Switching (FFS) display technology; TPK Holding Co., Ltd. and HannsTouch Solution Inc. will supply touch panels; and Quanta Computer Inc. will assemble the computers.

Informed sources pointed out that Amazon.com will ship around 800,000 tablets a month as the first step of its plan to snatch up over 20% of global market for non-iPad tablets, which numbers around 15-20 million systems a year.

Industry executives estimated Amazon.com`s tablet contracts would bring in Quanta revenue of NT$24-30 billion (US$827.5 million-US$1 billion at US$1: NT$29) and boost its earnings this year alone. They said Amazon.com purposely contracts Quanta instead of Foxconn Electronics Inc. because Apple Inc. has signed up the No.1 contract electronics manufacturer to assemble its iPad and iPhone.

Industry executives estimated Amazon.com`s tablets would be more attractive than Motorola`s Xoom and Samsung`s Galaxy for their lower prices.

Update: Why Amazon Will Enter the Overcrowded Tablet Market [May 23, 2011]

In a recent interview with Consumer Reports, Amazon CEO Jeff Bezos was asked if Amazon would make a tablet. He coyly responded with the comment “stay tuned” but gave no other specific details about a product of this nature. He basically confirmed, however, that something like this was in the works. He also pointed out that if Amazon made a tablet device, the reading experience would be at the center of its design.

My sources in Taipei say that the actual product is set to debut in time for the holidays and that the device will use a display similar to the one in the Nook and the Galaxy Tab. They also tell me that the original RFQ wanted a screen that could switch between an easy-to-read black and white E Ink-like display and a color LCD, but that this type of screen, which is already in the works by at least two vendors, will not be ready for the market until at least 2012 or early 2013. So Amazon was forced to use a 10-inch screen that was available now, which is LCD-based. It will also reportedly have a 7-inch model. And I am hearing it will sport a new version of Nvidia’s Tegra quad-core chip and will be using Android as its OS.

E Ink April revenues down sequentially [May 9, 2011] (emphasis is mine)

Taiwan-based electrophoretic display (EPD) maker E Ink Holdings saw April consolidated revenues of NT$2.465 billion (US$84 million) decreasing 26.59% on month but increase 45.41% on year. January-April revenues of NT$12.551 billion rose 87.11% on year, according to the company.

The sequential drop was because Hydis Technologies, its subsidiary in South Korea, delayed shipments of FFS panels to the third quarter of 2011, E Ink indicated.

So manufacturing capability seems to be under significant overhaul to prepare for the H2 CY11 en masse delivery (higher yield) of FFS panels and/or higher quality versions (see below ex. AFFS V, AFFS+).

CPT develops FFS panel and aims to cooperate with E Ink [Jan 21, 2011] (emphasis is mine)

Chunghwa Picture Tubes (CPT) has started development of FFS (Fringe Field Switching) panels and expects to cooperate with E Ink Holding (EIH) and support EIH’s Korea-based subsidiary Hydis’ production capacity to fulfill demand.

Panel makers noted that IPS and FFS panels are not easy to produce, hence CPT will not be able to start mass production immediately. Furthermore, capacity for wide viewing angle panels such as IPS is limited, and panel makers will need some learning time before going into mass production.

E Ink`s Subsidiary Hydis Wins Big Order from International Customer [August 16, 2010]

Hydis has ramped up production of FFS products to 75% and lowered that of e-paper products to 25%, compared to 50:50 before.

Hydis to supply IPS panel for Samsung tablet PC, says Digitimes Research [Sept 8, 2010]

LG Display Inks E-Paper Deal [Dec 29, 2009] (emphasis is mine)

The agreement will allow LG Display to tap Hydis’ fringe-field switching technology, which enables liquid crystal displays to be viewed under sunlight and improves their viewing angle.

In return, LG Display will provide consulting to Hydis on production efficiency and quality. Both companies will also work together to source for materials.

Apple’s iPhone 4: Thoroughly Reviewed [June 30, 2010] (emphasis is mine)

The display panel itself uses a subset of IPS (In Plane Switching) display technology called Fringe Field Switching (FFS). Where IPS switches the crystal polarization in the plane of the display with two opposing electrical substrates composed of semi opaque metals (which decreases transmission and viewing angles), FFS uses considerably less metal by arranging the electrodes in a comb [fésű] like structure.

The result is that there’s considerably less metal in back and in front of the pixel, resulting in much higher transmission of light through the display, and higher brightness for a given backlight level. Using FFS to drive pixel switching is critical here because of the high dot pitch in the iPhone 4’s display.

http://www.tftcentral.co.uk/speccontent.htm

IPS (In Plane Switching) was introduced to try and improve on some of the drawbacks of TN Film. It was developed by Hitachi and was dubbed “super TFT”. They improved on viewing angles up to about 170H. This was done by controlling liquid crystal alignment slightly differently, but unfortunately, can affect response rate of the pixels. As such they are not as good for gaming as TN panels. IPS panels were later developed into Super-IPS (S-IPS) panels by their main manufaturer now, LG.Display (formerly LG.Philips). Production costs were lowered which has meant they have become more widely used. S-IPS offer perhaps the most accurate colour reproduction available in the TFT panel market, and the widest viewing angles as well. They are also free of the off-centre contrast shift which is evident on VA matrices, and as such are commonly the choice of graphics and colour professional displays. Response times were traditionally behind those of TN Film and VA panel variants, but modern IPS panels using response time compensation (RTC) including the new generation of Horizontal IPS (H-IPS),Enhanced S-IPS and Advanced Super IPS (AS-IPS) panels can offer responsiveness to rival both. For more information, see our detailed panel technologies guide.

Hydis website: Greater Outdoor Readability ¦ Tablet Applications

The AFFS technology applied in VIEWIZ tablet applications ensures perfect readability in any environment, even under bright sunlight, and allows you to enjoy the entertainment longer with low power consumption, high brightness, and a fast response time. AFFS’ outdoor readability is significantly improved through lowering the reflectance level of the panel surface. (<1% at white and <0.5% at black)

Hydis website: Low Power Consumption ¦ Mobile Applications

For portable applications, the lower the amount of power needed; the better. Commonly mobile LCD manufacturers must sacrifice transmittance for cost-effectiveness, or reduce the viewing angle to lower power consumption. However, due to its effectiveness in transmittance technology, AFFS manages to reduce power consumption by 30 percent than that of TN for mobile phone applications without sacrificing any of the visible benefits. 

More AFFS information from the Hydis website: AFFS Technology, AFFS Progression, AFFS Concept, Technological Benefits, Sunlight Visibility ¦ Mobile Applications, Fast Response Time ¦ Tablet Applications, Scratch Prevention ¦ Tablet Applications, Low Power Consumption ¦ Notebook Applications, Increased Color Reproduction ¦ Notebook Applications, Increased Transmittance ¦ Notebook Applications, AFFS+: True Evolutionary Progress, AFFS+ Concept: True Mobile Lifestyle Technology, Technological Benefits: True Viewing Pleasure

Motion Computing F5 [review] — Superior display technology [Sept 15, 2009]

While the original Hydis AFFS was not an outdoor display, AFFS+ adds reflective areas to what is essentially a transmissive design, and also adds special polarizers and cell design optimized to reduce surface reflectance. As a result, AFFS+ screens are bright and vibrant indoors while being amazingly vibrant and readable outdoors, combining the best of both worlds better than any of the older transflective displays can.

One problem we faced when reviewing this latest version of the Motion F5 was that the original was already so good. The Hydis AFFS display with Motion’s View Anywhere technology on our “old” F5 was already excellent, and so the difference between it and the latest AFFS+ with all the trimmings was not as large as it would have been comparing the new F5 with a standard display.

That said, below are some comparison shots. The first picture shows the new (black housing) and the older F5 (gray housing) side by side outdoors, facing away from the sun. The first thing you notice is that, at full brightness, the new display is considerably brighter. That can make a difference in readability.

Motion Computing J3500 [review] — Fantastic display [June 22, 2010]

The LCD in the J3500 uses AFFS+, an evolutionary advance to AFFS that lowers power consumption and increases outdoor readability. It has a resolution of 1280 x 800 pixel and uses an LED backlight. Brightness is about 320 nits, but thanks to the AFFS+ technology you’d swear it was a lot more than that. Since the display essentially uses transmissive technology with certain transflective features, the screen is bright and crisp indoors while being amazingly vibrant and readable outdoors.

In everyday use, the J3500 display’s outdoor performance is excellent. The perfect viewing angle from all directions means you never have to tilt and angle the tablet to see what’s on the screen. The display itself excels in eliminating unwanted reflection or diffusion. Where other displays appear matte or milky or are overcome with reflections, the J3500’s stays perfectly readable. In head-on, direct sunlight the display is still readable, here thanks to the inner reflectance of the Hydis LCD.

How does it all work? Hydis claims that the reflective polarizer used in AFFS+ displays lowers surface reflectance and minimizes screen scattering. They claim a screen reflectance of under 0.3% (and here I assume the value supplied by Hydis means total reflectance of all surfaces). Given that the effective contrast ratio of an LCD used outdoors is computed as 1 + (emitted light / reflected light) and that average sunlight is about 10,000 nits, the J3500 screen has an effective contrast ratio of 1 + (320 / >.003 x 10,000) = 1 + >10.66 = >11.66. On our scale that means “definitely readable in sunlight” and subjective viewing tests confirm that.

Gartner has already indicated Amazon’s Android/tablet strategy 6 weeks ago: Curated App Stores, Security, And Why The Next Kindle Will Be An Android Device [March 23, 2011] (emphasis is mine)

There has been some serious rhetoric against Apple’s “walled garden” approach in recent months but, like it or not from a philosophical standpoint, it certainly provides more protection for users than the Android Market.

… from the point of view of the user – particularly the non-computer savvy user – all of this just works. Couple of clicks to search for your app. One click to purchase, download and install. And – most important of all – Trojan-free once it arrives. Curated app stores are essential to the well-being of the ecosystem.

Google needs to emulate that experience with its Market, though its very credo seems to suggest that will never happen. Yet without it the store will descend into anarchy, with users scared to purchase for fear of what new and terrible piece of malware they might be introducing to their phone or tablet.

So along comes Amazon from nowhere, and in one fell swoop it might have beaten Google at its own game. Amazon has the position of trust. It has the customer review infrastructure in place. It already has our credit card details (who hasn’t bought anything from Amazon?) And now it has an Android Appstore (TM) to go with it. Now all it has to do is make sure that the stuff it sells is safe.

It has promised to do that, by applying both quality control and security vetting to the app review process. So why wouldn’t you buy from there rather than the Google Android Market? Well, I would – I already have. But my Auntie Edna probably wouldn’t. It is way more difficult than the Apple process, and right now requires a multi-step process just to get the Appstore app on your phone. It is not that difficult, but it is certainly a sub-optimal user experience compared with the “It Just Works” approach of Apple.

So what needs to happen for the Amazon Appstore (TM) to succeed? Simple – it needs to arrive pre-installed on Android devices. Lots of them.And while I am sure Amazon is probably in discussions with a bunch of carriers to achieve that objective, what better way to make sure it happens than to ship it in huge numbers on Amazon’s very own Android tablet – The Kindle IV?

Give us that great Kindle experience with Android flexibility at a super-low price point, and you might just have your iPad-killer… I certainly haven’t seen one among the devices announced so far.

Introducing Amazon Appstore for Android [Amazon press release, March 22, 2011] (emphasis is mine)

Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of the Amazon Appstore for Android at www.amazon.com/appstore. Customers can now find, discover – test! – and buy Android apps using the convenient shopping experience that Amazon customers know and love. An innovative new feature called “Test Drive” will enable customers to test apps on a simulated Android phone. Customers control the app through their computer using a mouse.

“Test Drive lets customers truly experience an app before they commit to buying. It is a unique, new way to shop for apps,” says Paul Ryder, vice president of electronics for Amazon.com. “Our customers have told us that the sheer number of apps available can make it hard to find apps that are high quality and relevant to them. We’ve spent years developing innovative features that help customers discover relevant products. By applying these features – plus new ones like Test Drive – we’re aiming to give customers a refreshing app shopping experience.”

In addition, the highly anticipated Angry Birds Rio for Android debuts today, exclusively in the Amazon Appstore. For a limited time, customers have the opportunity to download it for free. In fact, the Amazon Appstore will offer customers a paid app for free every day.

Customers can shop in the Amazon Appstore from any computer using a Web browser. They can also access the Amazon Appstore directly on their Android phones or tablets, once they’ve installed the Amazon Appstore application. When customers purchase an Android app from the Amazon Appstore they can use the app on any of their Android devices.

The Amazon Appstore will include popular Amazon features like personalized recommendations, customer reviews, and 1-Click payment options. There will also be detailed product descriptions, including screenshots and video content that shows apps in action. In order to ensure customers have the best possible experience with the apps they purchase, all apps are Amazon-tested before they’re made available in the Amazon Appstore.

For the first time ever on the Android platform, ad-free versions of Angry Birds and Angry Birds Seasons will launch today exclusively in the Amazon Appstore. The Amazon Appstore also features a selection of bestselling and new apps from top developers, including Pac-Man, Doodle Jump Deluxe, Evernote, WeatherBug Elite, Zagat to Go, TweetCaster Pro and more.

“The Android platform’s openness provides a great opportunity to reach new customers,” said Mikael Hed, CEO of Rovio, the maker of Angry Birds. “We are thrilled to offer the Angry Birds suite of Android games using the easy and trusted shopping experience that Amazon is known for.”

Developed in conjunction with Twentieth Century Fox, Angry Birds Rio features the animated stars of the studio’s upcoming motion picture, RIO, debuting in theaters worldwide on April 15. Angry Birds Rio will launch with 60 dedicated levels, with more content to follow via app updates.

Visit www.amazon.com/appstore today to get Angry Birds Rio for free and browse thousands of apps at great prices.

Note: all apps are Amazon-tested before they’re made available in the Amazon Appstore

Amazon Introduces New Kindle Family Member: Kindle with Special Offers for $114 [Amazon press release, April 11, 2011]

Millions of people are reading on Kindle, Kindle has more 5-star reviews than any other product on Amazon, and in just five months the latest-generation Kindle became the bestselling product in the 16-year history of Amazon.com. Today, Amazon introduced a new member of the Kindle family – Kindle with Special Offers for only $114. Kindle with Special Offers is the same #1 bestselling Kindle, plus special offers and sponsored screensavers. Kindle special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen. Learn more about all three latest-generation Kindle family members–$114 Kindle with Special Offers, $139 Kindle, and $189 Kindle 3G–at www.amazon.com/kindle. Kindle with Special Offers is now available for pre-order to customers in the U.S. and will ship on May 3.

“We’re working hard to make sure that anyone who wants a Kindle can afford one,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle with Special Offers is the same #1 bestselling Kindle – and it’s only $114. Kindle is the best deal in consumer electronics anywhere in the world.”

Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card (Chase) are sponsoring the first series of screensavers specially-designed for Kindle’s high-contrast, no glare electronic ink display (for screensaver examples, visit www.amazon.com/aboutkindlespecialoffers). Examples of deals that will be delivered directly to Kindle with Special Offers devices in the initial weeks include:

  • $10 for $20 Amazon.com Gift Card
  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
  • $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
  • Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
  • Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
  • 50% off Roku Streaming Player (normally $99)

To make sure customers don’t miss any of the offers, a full list of active offers will be available from the menu of Kindle with Special Offers at any time.

Amazon is also introducing “AdMash” – the free Kindle app and website where customers choose the most attractive and engaging display advertisements that will become Kindle sponsored screensavers. Kindle’s sponsored screensavers are specially-designed display advertisements that take advantage of Kindle’s high-contrast, no-glare electronic-ink display. Before these advertisements can be presented to Kindle customers, they are first previewed by customers using AdMash. Users are presented with pairs of sponsored screensaver candidates and asked to select which one they prefer. Screensavers with the most preferred votes qualify to become sponsored screensavers. The AdMash Kindle app will launch in the coming weeks – for a preview, visit www.amazon.com/aboutkindlespecialoffers.

In addition, Kindle with Special Offers customers can give Amazon hints on the style and types of sponsored screensavers they would like to see. From the Manage Your Kindle page on Amazon.com, customers can use Kindle Screensaver Preferences to indicate whether they like to see more or less screensavers that include elements such as landscapes and scenery, architecture, travel images, photography, and illustrations. Together, AdMash voting and Kindle Screensaver Preferences help Amazon present sponsored screensavers that customers find attractive and engaging. For screenshots of Kindle screensavers, AdMash and Kindle Screensaver Preferences, visit www.amazon.com/aboutkindlespecialoffers.

“The opportunity to offer custom-designed Kindle screensavers was a natural fit for Buick because Kindle is such a unique device surrounded by a community of intelligent, passionate people,” said Craig Bierley, Director of Advertising and Promotions, Buick. “Kindle’s high contrast e-ink display eliminates glare and is perfect for emotionally engaging and impactful brand imagery, allowing us to connect with Kindle readers wherever and whenever.”

Kindle with Special Offers includes all the same features that helped make the third-generation Kindle the #1 bestselling product in the history of Amazon.com:

  • Paper-like Pearl electronic-ink display, no glare even in bright sunlight
  • 8.5 ounce body for hours of comfortable reading with one hand
  • Up to one month of battery life with wireless off eliminates battery anxiety
  • Kindle Store with over 900,000 books – largest selection of the most popular books
  • Seamless integration with free “Buy Once, Read Everywhere” Kindle apps for iPad, iPod touch, iPhone, PC, Mac, BlackBerry, Windows Phone and Android-based devices

Learn more about all three latest-generation Kindle family members–$114 Kindle with Special Offers, $139 Kindle, and $189 Kindle 3G–at www.amazon.com/kindle. Advertisers and agencies interested in learning more about Kindle sponsorship opportunities can contact kindle-sponsorships@amazon.com.

Amazon to Sell the Kindle Reader at a Lower Price, but With Advertising Added [The New York Times, April 11, 2011] (emphasis is mine)

Amazon is shaving another $25 off the price of its Kindlee-reader, this time with the help of advertisers.

The newest Kindle is $114. Amazon will sell its e-book reader at the lower price by showing ads as screen savers and at the bottom of the home screen, and by selling special offers, similar to Groupon and other daily deal sites.

The ads are the latest step in Amazon’s transition from e-commerce retailer to full-fledged digital media company. By selling ads that will show up next to digital content, Amazon is laying further groundwork that could enable it to someday sell tablet computers that would compete with Apple and Google Android tablets.

The ads and offers appear to be another significant step toward Amazon building its own tablet and competing more directly with the iPad, said James L. McQuivey, an analyst at Forrester Research who studies digital media and consumer electronics. Amazon opened an Android app store last month and has been hiring Android software developers.

An Amazon tablet could tie together the seemingly disparate parts of the company’s business, Mr. McQuivey said, including e-commerce, e-books, video and audio.

I can so easily see them selling a tablet in the future at a dramatically reduced price,” he said. “To me, this is a way for them to test that out and to start talking to advertisers.”

Kindle Wireless Reading Device, Wi-Fi, Graphite, 6″ Display with New E Ink Pearl Technology – includes Special Offers & Sponsored Screensavers

Details [as of May 3, 2011]

New, Lower Price
Get the same bestselling Kindle for $25 less—only $114.
Special Offers & Sponsored Screensavers
Receive special offers directly on your Kindle. Examples include:

  • $10 for $20 Amazon.com Gift Card
  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
  • $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop

Special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen—they don’t interrupt reading.

Kindle for Android Now Tailored for Tablet Computers [Amazon press release, April 21, 2011] (emphasis is mine)

Today, Amazon announced an update to Kindle for Android that brings new features and adds support for tablet computers running Android’s Honeycomb, including the Motorola Xoom. The latest version of Kindle for Android includes an integrated immersive shopping experience tailored for tablets, a new layout for newspapers and magazines designed for the unique interface of Honeycomb, and dozens of other new enhancements that take advantage of the larger screens. Like all Kindle apps, Kindle for Android includes Amazon’s Whispersync technology, which saves and synchronizes a customer’s books and bookmarks across their Kindle, iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone and Android-based phones and tablets. Customers can learn more about Kindle for Android at www.amazon.com/kindleforandroid and download the app from the Amazon Appstore for Android or Android Market.

“We’ve taken all the features customers love about Kindle for Android, and created a beautiful new user interface and a seamless shopping experience tailored to the look and feel of Honeycomb tablets,” said Dorothy Nicholls, Director, Amazon Kindle. “As always, Kindle customers ‘Buy Once, Read Everywhere,’ so Kindle for Android is the perfect companion for the millions of customers who own a Kindle and a way for customers around the world to download and enjoy books on their Android phone or tablet even if they don’t yet own a Kindle.”

New features of Kindle for Android include:

  • Seamless integrated shopping experience tailored for tablets gives you quick access to personalized recommendations, customer reviews, and more
  • Refined newspaper and magazine layout including full color images
  • Ability to pause, resume download at any time
  • Enhanced word look-up capability (for Android-based phones and tablets) with built-in dictionary with over 250,000 entries and definitions.

The Kindle Store offers the largest selection of books people want to read, including 110 of 111 New York Times Bestsellers and New Releases from $9.99. Millions of older, out-of-copyright, pre-1923 books are also available to read. Kindle for Android offers customers many features that are unique to the Kindle and Kindle App experience, including:

  • “Buy Once, Read Everywhere” – sync and read your books, last page read, bookmarks, notes and highlights across Kindle devices and the most popular devices and platforms
  • Worry-Free Archive – Amazon automatically backs up your books and highlights online in your Kindle library where they can be re-downloaded wirelessly anytime on any Kindle device or app
  • Unparalleled shopping experience – Get all of the features you love about shopping on Amazon.com, including customer reviews, personalized recommendations, and instant 1-click buying using your Amazon account information

For over two years, Amazon has been building and introducing a wide selection of free “Buy Once, Read Everywhere” Kindle apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone and Android-based devices that let customers read and sync their reading library, bookmarks, notes, and highlights with the device or platform of their choice. Learn more about Kindle apps at www.amazon.com/kindleapps. Customers can download Kindle for Android from the Amazon Appstore for Android or Android Market.

Pixel Qi’s first big name device manufacturing partner is the extremely ambitious ZTE

Latest update: ZTE Light Tablet with Pixel Qi screen [June 3, 2011]

While this is not yet with the anti-glare anti-reflective coating and the reflective mode for touch is not yet implemented in this ZTE sample, this is how the ZTE Light with Pixel Qi might look like, the fully optimized version should be shipping in the third quarter [end of Q3] of this year.

(See also: Pixel Qi solar powered [June 3, 2011] and Shizu Pixel Qi Tablet shown at Computex 2011 [June 3, 2011])

++ Pixel Qi Joins with Shanghai Shizhu Technology to Develop a Family of Multimedia Devices Based on Pixel Qi’s Low-Power, Sunlight-Readable Displays [Oct 9-13, 2011]

Leveraging Pixel Qi’s technology, four tablets will be launched for China’s growing e-reader market, and are being shown at GITEX in Dubai. Combining Pixel Qi’s displays with Shizhu’s design creates an excellent multi-media experience in a slim, lightweight design with extended battery life. Shizhu has a key partnership with Southern Media Group, whose paper publications reach millions of subscribers daily, and whose media set the pace for investigative journalism, popular and gossip content, and online presence in China.

(See also: Content Really Matters for Tablets [Mary Lou Jepsen’s blog, Oct 12, 2011])

Latest updatePixel Qi launches 10.1″ super thin 1280×800 screen [May 31, 2011]

Here’s a new comparison between Pixel Qi and the iPad followed by Mary Lou Jepsen’s status report on the latest Pixel Qi news, their first showing of the new 1280×800 thinner 10.1″ wide view screen.

[10:20 — 10:25]:
“We think our technology will be the dominant display technology in 5 years.”
[11:17 — 11:41]:
“It’s bit market driven from our customers because we get to exist and to engage some of the largest factories that have ever been made, and for that to work their economics need very high volumes. We need to have customers who really commit to large purchase orders almost before we start to design.”

See also: Mary Lou Jepsen of Pixel Qi at TEDxTaipei [May 9, 2011] (emphasis is mine)

Also watch: John Ryan COO of Pixel Qi and John Watlington Vice President of Hardware Engineering at OLPC

You have to consider, while it has been 23 months ago that I [i.e. Charbax] published my first Pixel Qi interviews from Taiwan (2), (3), (4), (5), (6), (7), (8), (9), (10), (11), (12), (13), (14) while that might sound like a long time, in the display industry, 2 years is peanuts. Things move rather slowly there. Since then, there has been an economic crisis and a sort of re-focus from netbooks to tablets, although netbooks have sold more than 100 million units in 3 years, the display investments are focused on tablets. The display business can be considered to be the worlds biggest non-profit industry, the 5 biggest LCD makers who produce 90% of the worlds LCDs, produce for $120 Billion in screens every year but can only make small profit margins out of that because of the strong competition and the large volumes shipped. Those companies that produce the worlds LCD screens have very high costs, very high risks, little flexibility. Let’s hope Pixel Qi has amply well convinced the big LCD makers like Quanta, CPT, Chi Mei, Samsung, LG, Sharp, Sony, Foxconn, let’s hope that they have all signed with Pixel Qi and that they are all right now in the process of tuning the mass manufacture of millions of these screens for all the worlds upcoming Chrome OS notebooks, ARM Powered Macbooks, Kindle4s, iPad3s, a solution for using the interactive UIs of Android on all the worlds e-readers. It would also be nice to double the battery runtime and improve outdoor readability on all the worlds Smartphones using Pixel Qi.

On Mobile World Congress 2011 the Chinese ZTE Announces Smart Terminal Strategy Aiming At the Middle-to-High-End Markets [Feb 15] (emphasis is mine):

The smart terminal strategy signifies ZTE’s accelerated move to embrace the middle-to-high-end markets, while demonstrating its commitment to offering an entire range of star products in the smart device market. The product portfolio will span from smart personal devices to smart home and business products. Currently very few companies in the industry can offer smart products in all three categories.

The latest IDC report shows that ZTE was among the top five in the world in terms of the sales volume of handsets in 2010. According to analysts, ZTE’s previous terminal strategy focusing on middle-to-low-end products obviously no longer fits with the current competition landscape and the company’s own position in the industry.

ZTE, with its dominant presence in the smart terminal arena and deep understanding of smart technologies trends, has been increasing its investment in this field. In the last two years, it has become a mainstream player in the global smart terminals markets with the introduction of star products including the first WM6.5 smartphone, Bluebelt 2, the Blade Android smartphone, and the Light tablet PC. The great performance of the Blade in high-end markets including Europe and Japan has also proved its operational ability in the smart products market.

Smart terminal devices at MWC 2011

ZTE is showcasing an entire range of smart terminal products to the industry at this year’s Mobile World Congress, including the Skate Android smartphone with its 4.3-inch super-large screen, the Amigo Android slide-cover phone specifically designed for young and fashionable users who like social networking; the Blade Android smartphone and the Brew MP handset, the F952, which is based on the WAC (Wholesale Applications Community) standard, as well as the Rugged Blade which incorporates “three proof” (dustproof, waterproof, and shockproof) functionality.

ZTE also showcased the Light series tablet PCs – including the 7 inch Light which is popular in Europe, Australia, and Russia, the Light 2 which will be the first tablet that uses the Pixel Qi’s sunlight-readable liquid crystal screen and DOLBY sound system technology, and the Light 10-inch, which features a faster processor, supports Android 3.0 and will be launched in Q3 2011.

In addition, with the Internet TV Box, ZTE is able to integrate TV as a consumer electronics product for home use into the camp of smart terminal products as it uses multiple Internet access modes including 3G, HSPA+ and WiFi to make it a novel integrated terminal combining Web surfing, HD movies, video calls, gaming, and DLNA at the same time.

Latest update: Pixel Qi launches new displays at Computex [May 19]

At Computex 2011 we will show two new additions to our family of sunlight-readable low-power displays. Both the new 7″ display (1024×600 resolution) and the new 10″ display (1280×800 resolution) build on Pixel Qi’s award-winning technology delivering excellent rendering of multi-media and e-reader content under any conditions – and at a power savings of up to 80% over conventional LCDs.

Latest update: Pixel Qi takes aim at Android tablets with higher-res 10-inch and 7-inch reflective LCDs (hands-on) [May 31, 2011]

… the team has returned to Computex with the 7-inch (1024 x 600) panel that was teased in December last year and a new higher resolution 10-inch (1280 x 800) panels offering an 80 percent power savings over conventional LCDs, according to Pixel Qi. In fact, the 10-inch panel consumes just 2.7W in color mode or 0.4W in reflective “eReader” mode.

We had the chance to see the new displays up close here at Computex and were immediately struck by the improvement in pixel density on the 10-inch panel. Making the leap to WVGA has been a major boon, as identical images looked sharper and better-defined than on the 1024 x 600 current-gen Pixel Qi display. The brightness on the new screen is lower than on its predecessor, but that’s because the company still hasn’t finalized things — we’re promised significantly better readability with the backlight off in the final product and brighter pictures when it’s on. The 7-incher, originally intended for mass production in the second quarter will now sample in Q3, to be followed by the more pixel-dense 10-inch model, which will hit production in Q4. Scope out the newness in the gallery below or jump past the break for video.

This is extremely good news for Pixel Qi trying to pursue device manufacturers to use its outstanding screen technology for more than a year already. Their press release is quite proud to announce that ZTE introduces 7” Tablet PC with Pixel Qi’s Sunlight Readable Low Power Display [Feb 14] (emphasis is mine):

Leveraging leading edge technologies from both companies, the Light 2 tablet combines the features and performance of a 1GHz processor running the Android operating system with a 7-inch high-resolution Pixel Qi display to offer an excellent multi-media experience in a slim, light weight design with extended battery life.

“We are excited to partner with Pixel Qi to bring their innovative display technology to market,” said Adam Zhang, VP & President of ZTE Mobile Broadband Device. “It brings a new level of performance to our family of tablet PC’s, rendering excellent images under any light conditions.”

Working with ZTE, a world-leading telecommunication company with a global customer base, provides us with an extraordinary opportunity to address a world-wide market,” added Dr. Mary Lou Jepsen, CEO and founder of Pixel Qi. “We look forward to a long-lasting partnership.”

The display is manufactured in a Pixel Qi partnership with CPT (Chunghwa Picture Tubes Ltd.). Based in Taoyuan, Taiwan, CPT manufactures nearly 40 million displays per month and is the #2 manufacturer of small and middle sized LCDs in the world. [See more on that in my post Pixel Qi and CPT alliance for sunlight readability [Dec 22, 2010]]

The ZTE Light 2 tablet PC features a 12.6mm super slim design, Android 2.2, a hi-speed 1GHz processor and 4GB of memory. The 7-inch low-power Pixel Qi display has multi-touch capacitive touch screen and a screen resolution of 1024×600 pixels delivering a pixel density of 170 pixels per inch.

Pixel Qi’s award-winning 3Qi display technology renders quality full-color images plus full-motion video and, in high ambient light levels, its reflective mode contributes to the image allowing the backlight to be turned down or off. This delivers significant power savings and a very comfortable reading experience.

Update: Why Amazon Will Enter the Overcrowded Tablet Market [May 23, 2011] (emphasis is mine)

In a recent interview with Consumer Reports, Amazon CEO Jeff Bezos was asked if Amazon would make a tablet. He coyly responded with the comment “stay tuned” but gave no other specific details about a product of this nature. He basically confirmed, however, that something like this was in the works. He also pointed out that if Amazon made a tablet device, the reading experience would be at the center of its design.

My sources in Taipei say that the actual product is set to debut in time for the holidays and that the device will use a display similar to the one in the Nook and the Galaxy Tab. They also tell me that the original RFQ wanted a screen that could switch between an easy-to-read black and white E Ink-like display and a color LCD, but that this type of screen, which is already in the works by at least two vendors, will not be ready for the market until at least 2012 or early 2013. So Amazon was forced to use a 10-inch screen that was available now, which is LCD-based. It will also reportedly have a 7-inch model. And I am hearing it will sport a new version of Nvidia’s Tegra quad-core chip and will be using Android as its OS.

So at least quantity wise there are still problems with PixelQi manufacturing.
More information on this update:
Amazon Tablet PC with E Ink Holdings’ Hydis FFS screen [May 3, 2011]

The new 7” display has already been shown at CES 2011. See the detailed First look at Pixel Qi’s 7 inch display, new netbooks, tablets [Jan 6] report from Liliputing and the video from them:

Pixel Qi’s displays can function both as full color LCD screens and as high contrast, grayscale displays which are viewable without a backlight by relying on ambient lighting — much like an E Ink display. The difference is that while E Ink screens have slow refresh rates, a Pixel Qi display can handle full motion video whether the screen is in color or grayscale mode. The only difference is whether the backlight is on or off.

Turning off the backlight not only makes a netbook, tablet, or other device with a Pixel Qi screen readable in direct sunlight — it also drastically reduces the amount of power used by the display — which is often one of the most power-hungry components of a computer.

The new, smaller display has the same 1024 x 600 pixel resolution as the 10 inch model. Pixel Qi has also improved the viewing angles — although they’re still not great. With the backlight off, you can view the screen from pretty wide angles. But in full color mode, the colors start to wash out pretty quickly when you view the screen from the side, which is a bigger problem with tablets than netbooks.

And here is a report from the press conference on ZTE Looking to Break Into High-end in 2011 With Smartphone, Tablet, & STB Selection [MWC] [Feb 14] (emphasis is mine):

I attended ZTE’s press conference – it wasn’t the most popular at this event, of course. But they’ve done exceptionally well with their smartphone push in 2010 and are looking to up the stakes in 2011. They will do this with a selection of new smartphones and tablets geared toward the high-end.

….

ZTE’s campaign plans becoming somewhat clear from their companion press release ZTE Unveils Skate Smart Phone at GSMA Mobile World Congress [Feb 15] (emphasis is mine):

Inspired by the skateboard, the ZTE Skate is fashionably thin and lightweight at only 120g, featuring a large 4.3-inch screen to provide an optimal web surfing experience to consumers. It uses the Android 2.3 operating system, an 800MHz processor and the Adreno 200 graphics processing unit (GPU) to support the widescreen, high-definition display. In addition, the ZTE Skate also incorporates a 5MP camera, multimedia Bluetooth extension, A-GPS capability, hardware compass, and G-sensor.

The open Android operating system ensures that Skate can run an extensive range of apps, meeting not only the in-depth customization needs of operators, but also providing a user-friendly UI, and convenient and powerful multimedia features. Skate supports GSM/GPRS/EDGE at 900/1800/1900MHz and HSDPA/UMTS at 900/2100MHz, as well as WiFi internet access.

The ZTE Skate is expected to be available from May 2011 in markets worldwide. The smart phone launch also kicks off ZTE’s “Light Your Smart World” smart product strategy.

An IDC report shows that ZTE has become one of the world’s top five handset makers – in 2010 the company’s global shipment of handsets reached 60 million units and terminal products over 90 million units. Signature models such as the ZTE Blade and ZTE Light became bestsellers across multiple markets, achieving outstanding sales records in more than 30 countries including Europe and Japan, within a very short period of time. The ZTE Blade was also frequently referred to as the “Most Valuable Smartphone” by media in these markets.

Pretty impressive numbers which – also given ZTE’s very close releationship with the operators – is giving a pretty good chance that the Pixel Qi based tablet will become a bestseller quite soon.

ZTE has outstanding position and extraordinary market aspirations which could benefit Pixel Qi’s long unfulfilled aspirations as well . This could be best understood from the following press releases and reports:

China’s ZTE aims for top 3 in telecom gear [Reuters, Feb 14] (emphasis is mine):

It would be a major move for ZTE, which is smaller than its better-known Chinese counterpart Huawei, and holds roughly 5 percent market share in wireless gear, according to Bernstein Research.

“We want to be in the top three in terms of revenues and market share,” said Xu Ming, vice-president of wireless services in an interview at the Mobile World Congress in Barcelona.

Founded in 1985 in the southeastern Chinese city of Shenzhen, ZTE earned about half of its revenues outside China last year by selling both handsets and fixed and wireless network gear.

It benefits from a low-cost base like Huawei, but its margins are lower because of its lack of scale in many business lines, according to analysts.

ZTE Records RMB100 Billion [US$15.2B] Contract Sales in 2010 [Feb 15]:

The fastest-growing vendor in the global telecom sector

14 February 2011, Shenzhen – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a leading global provider of telecommunications equipment and network solutions, today announced that in 2010 it secured contract sales worth up to RMB100 billion and a growth rate of 26%, making ZTE the fastest-growing vendor in the global telecom sector.

ZTE made this milestone achievement despite the current economic turmoil. The global market and domestic market in China both experienced a deterioration in 2010, with an annual decline in telecom investment in each market by 3% and 14% respectively.

According to a Frost & Sullivan report, “Insights on 2010 Market Performance”, ZTE has the highest compound annual growth rate (CAGR) among the top vendors in the global market. It recorded a CAGR of 28.01% between 2008-2010 and 37.48% between 2006-2010.

ZTE has achieved 29% growth of its contract sales in overseas markets especially in Europe and North America. A growing number of leading players such as France Telecom, América Móvil, MTN and Softbank embark on co-operation with ZTE and appreciate the firm’s commitment to excellent delivery. ZTE’s terminal products — Blade, Racer and Light — were sold out in the European market for the first time, highlighting the company’s strong brand reputation.

The 3G investment in China market slowed compared with the peak of 2009, and fell from RMB 160 billion in 2009 to RMB 122 billion in 2010. However, tri-network integration boosted the investment in fixed networks which enabled ZTE to achieve 22% growth in the domestic market.
Stabilization in its market share of wireless product s and focus on the 3G terminal market will consolidate ZTE’s market position and guarantee its steady and sustainable growth in the future.

ZTE Announces Preliminary Financial Results for 2010 [Jan 28] (emphasis is mine):

(Hong Kong, 27 Jan 2011) – ZTE Corporation (“ZTE” or the “Group”) (H share stock code: 0763.HK / A share stock code: 000063.SZ) today announced its 2010 Preliminary Financial Results.

Applying PRC ASBEs, during the year under review, the Group’s revenue from principal operations was approximately RMB70,332 million [US$10.7B], representing an increase of 16.69% compared to 2009. Net profit attributable to shareholders of the company was RMB3,254 million, representing an increase of 32.39% against 2009 and earnings per share amounted to RMB 1.18. The increase in net profit was mainly attributable to Group sales growth and the recognition of investment income from the listing of one of the company’s associates, Nationz Technologies Inc. by way of an initial public offering.

As of 31 December 2010, the total assets of the Group increased by 20.40% to RMB 82,287 million compared to the end of the previous year; Shareholders’ equity attribute to the owners of the company increased by 37.28% to RMB 23,097 million compared to the end of the previous year, which was mainly attributable to an increase in retained profits during 2010 and the growth in share capital and capital reserves following the company’s placing of new H shares in January 2010 and the exercise of the company’s A share Warrants in February 2010.

ZTE says 2010 net profit up 32 pct on better sales [Reuters, Jan 30] (emphasis is mine):

ZTE 2010 net profit 3.25 bln yuan vs 3.1 bln yuan f’cast

* After extraordinary items, net profit down to 2.8 bln yuan (Adds details, background, analyst quote)

HONG KONG Jan 27 (Reuters) – ZTE Corp (0763.HK)(000063.SZ), China’s No. 2 telecoms equipment maker, reported a better-than-expected 32.4 percent rise in 2010 net profit on Thursday, helped by improving demand for infrastructure projects.

ZTE said it expects to make a net profit of 3.25 billion yuan [US$0.5B] for the full year 2010, better than expectations for a 3.1 billion yuan net profit, according to a poll of 21 analysts surveyed by Thomson Reuters I/B/E/S.

The company made a net profit of 2.46 billion yuan in 2009, it said in a statement posted on the Hong Kong stock exchange. It also had to take a one-time extraordinary item that lowered its net profit to 2.8 bln yuan, but did not give any further details.

“The bottom line results look fairly positive,” said Alen Lin, an analyst with BNP Paribas in Hong Kong. “Looking at the revenue figures, it’s likely that India has already contributing to the company’s numbers.”

New Delhi banned Chinese telecoms equipment on security concerns for most of last year and only allowed sales to resume in September, hitting revenues at ZTE and its bigger rival Huawei Technologies [HWT.UL].

Together the two companies grew up selling equipment to the Chinese mobile market but have increasingly become formidable players on the world stage scoring major contracts in Europe and some developing countries.

In the United States, however, there has has been opposition from some factions that have raised concern about the security threats posed by a Chinese company selling telecoms equipment to U.S. operators.

“The U.S. has never counted much for ZTE, and I think this will likely remain the case for at least this year,” said Lin at BNP Paribas. (Reporting by Kelvin Soh; Editing by Hans Peters)

Pixel Qi and CPT alliance for sunlight readability

Could this alliance produce a screen which consumes only 0.5 watts in mono mode with backlight switched off and 1.25 watts in color, half of Pixel Qi’s current 2.5 watts, when the backlight switched on? Moreover a screen which is sunlight readable in both modes? We will find out at the CES 2011 exhibition in Las Vegas in early January 2011.

Follow-up: Pixel Qi’s first big name device manufacturing partner is the extremely ambitious ZTE [Feb 15] and the screen for it is manufactured by CPT

Latest updates:
1. Pixel Qi launches new displays at Computex [May 19, 2011]

At Computex 2011 we will show two new additions to our family of sunlight-readable low-power displays. Both the new 7″ display (1024×600 resolution) and the new 10″ display (1280×800 resolution) build on Pixel Qi’s award-winning technology delivering excellent rendering of multi-media and e-reader content under any conditions – and at a power savings of up to 80% over conventional LCDs.

2. CPT expects input of glass substrates for small- to medium-sized panels to exceed 50% of total input in July [May 27, 2011] (emphasis is mine)

Taiwan-based TFT-LCD panel maker Chunghwa Picture Tubes (CPT) has received increasing orders for small- to medium-sized panels from Samsung Electronics, white-box handset vendors and vendors of tablet PCs, and expects input of glass substrates to make such panels to exceed 50% of total input of glass substrates in July, according to the company.

CPT shipped 350 million small- to medium-sized panels in 2010, 139.1 million panels in January-April 2011, and is expected to see 2011 shipments grow by about 40% from 2010, according to industry sources.

Currently, CPT has a 6G plant with a monthly production capacity equivalent to an input of 110,000 glass substrates, two 4.5G plants each with that of 90,000 substrates and a 4G plant with that of 70,000-75,000 substrates.

In addition to TFT-LCD panels, CPT has stepped into production of touch panels through making touch sensors at domestic plants and then delivering them for production of touch panel modules at its plant in Fuzhou, southeastern China, with production of such modules accounting for 10% of total revenues currently. CPT is setting up integrated production lines of touch panels at the Fuzhou plant, and hopes that touch panel production can make it become the largest Taiwan-based maker of small- to medium-sized panels.

3. CPT looks to strong tablet PC panel shipments starting 3Q11 [June 2, 2011]

Chung Picture Tubes (CPT) is expected to see its shipments of 7- and 10.1-inch flat panels for tablet PC applications increase substantially starting the third quarter as the company’s panels have entered design-in for more than 20 tablet PCs to be launched by PC vendors soon, according to market sources.

CPT has stepped into production of touch panels in order to provide a total panel solution for tablet PCs and therefore win more orders, the sources said. Other panel suppliers that also adopt a similar strategy include Chimei Innolux (CMI) and HannStar Display.

CPT now produces 1-1.5 million panel modules for tablet PCs, the sources indicated. The company is also outsourcing tablet panel production to meet customer demand.

Only Apple and Hewlett-Packard (HP) have products featuring a 9.7-inch panel, while other vendors including China’s white-box players focus on 7- and 10.1-inch models, the sources commented.

Annual demand for tablet PCs is estimated at more than 50 million units, the sources said, adding that Apple currently grabs an almost 60% of the market. The remaining 40%, or 15-20 million tablets, is being shared among the other system vendors.

4. Pixel Qi takes aim at Android tablets with higher-res 10-inch and 7-inch reflective LCDs (hands-on) [May 31, 2011]

… the team has returned to Computex with the 7-inch (1024 x 600) panel that was teased in December last year and a new higher resolution 10-inch (1280 x 800) panels offering an 80 percent power savings over conventional LCDs, according to Pixel Qi. In fact, the 10-inch panel consumes just 2.7W in color mode or 0.4W in reflective “eReader” mode.

We had the chance to see the new displays up close here at Computex and were immediately struck by the improvement in pixel density on the 10-inch panel. Making the leap to WVGA has been a major boon, as identical images looked sharper and better-defined than on the 1024 x 600 current-gen Pixel Qi display. The brightness on the new screen is lower than on its predecessor, but that’s because the company still hasn’t finalized things — we’re promised significantly better readability with the backlight off in the final product and brighter pictures when it’s on. The 7-incher, originally intended for mass production in the second quarter will now sample in Q3, to be followed by the more pixel-dense 10-inch model, which will hit production in Q4. Scope out the newness in the gallery below or jump past the break for video.

Pixel, Qi and CPT announce manufacturing partnership [Dec 21]:

Pixel Qi and CPT (Chunghwa Picture Tubes) announce today their LCD manufacturing partnership. Together the companies are developing three new screens of various sizes which will reach the market at various times in 2011.

This alliance started early last summer when CPT showed a transflective screen of its own design at a Taiwanese trade show. Discussions between the two companies at that show made it apparent that Pixel Qi and CPT should work together to bring stronger product to market faster. A close alliance was formed and the teams have been working together quietly all fall. They have created samples of a 7” 1024×600 screens scheduled for mass production in early Q2 2011, which will be first publically shown at the CES 2011 exhibition in Las Vegas in early January 2011. This represents an expansion of Pixel Qi’s manufacturing strength beyond its first LCD manufacturing partner who has been shipping Pixel Qi’s 10” screen.

CPT commented this afternoon: “We are excited to be working with Pixel Qi to bring their new transflective LCD technology to market. The combination of Chunghwa Picture Tubes expertise in volume LCD manufacturing and Pixel Qi’s innovative low power and sunlight readable display technology promises innovative LCDs for smartphones, tablets and notebooks in 2011.”

CPT, based in Taoyuan, Taiwan, manufactures nearly 40 million screens per month, and is the #2 mid-size LCD manufacturer in the world.

Dr. Belle Fu (傅珮倫 ), vice president of manufacturing at Pixel Qi, said ”This great alliance will bring out a robust sequence of exciting screens during 2011 and it’s an exciting development for the whole industry”

Pixel Qi, based in Taipei, Taiwan (Neihu) and San Bruno, California , is the first fab-less LCD designer in the world and focuses on high-performance, low-power, innovative LCDs. Its technologies have won multiple display-industry and electronics innovation awards. Pixel Qi is a spin-off of One Laptop per Child where this screen technology was initially developed for the $100 laptop; nearly 3 million screens using this new technology have shipped in the last three years.

CPT/Pixel Qi co-develop low-power transmission TFT-LCD panel to start mass production in 2Q11 [Dec 24]

CPT confirmed its cooperation with Pixel Qi but added that there is no specific time-frame for either mass production nor capacity.

Regarding its cooperation with Pixel Qi, CPT noted that it is optimistic about reflective panel technology, and hopes launch the panel as soon as possible because of demand for small- to medium-size mobile devices, but CPT added that the Pixel Qi panel currently is still in development.

However, Pixel Qi’s technology still requires backlighting and production yields are still a major concern.

CPT small- to medium-size panel shipments exceed 350 million units in 2010 [Jan 7, 2011]

… and the company aims to ship 500 million units in 2011.

CPT has increased its market share in the global small- to medium-size panel market to over 13% from 7.3%.

CPT has announced consolidated revenues of NT$5.25 billion (US$179.37 million) for December, down 8.8% sequentially and 13.4% on year.

CPT noted that the company is strategically reforming its production line in order to meet product developments and client demand. The 4.5G (LA1) line resumed production in 2010 and some of the capacity was transformed for the production of capacitive touch sensors. CPT has entered the supply chain of first-tier handset vendors and monthly shipments of touch sensors have reached three million units.

CPT SunLight Viewable Low Power Screen Technology [Nov 5]

Now they have produced another screen technology that is so new that they all haven’t even named it, they just call it: SunLight Viewable Low Power Screen Technology.  I’ve actually been holding off on this story for about two weeks trying to get more information on it, like how much power it actually consumes.  They claim that it’s less then 1/2 the amount of a normal screen but by looking at it there is no way you’d think this is possible.

Colorful Sunlight Readable Screen at the event Taitronics Show in Taipei. Unfortunately, the company has not yet provided details of technical specifications and has not clearly defined the energy consumption. By comparison, other technology as interesting and promising is Pixel Qi, which consumes only 0.5 watts in mono mode with backlight switched off and 2.5 watts in color, with the backlight switched on.

CPT offers Transflective Screen [June 11]

… it’s a 1366 x 768 resolution transflective panel that its makers claim has a pixel pitch of 0.16305 x 0.16305. CPT further said their display panel has a contrast ratio of 400, reflectivity of 5 and viewing angle of 170/170. The new CPT display panel can boast of a color gamut of 60% MTSC while also having a brightness of 200 nits, all this while being 50 percent more efficient than a regular LCD display. These figures, CPT says translates to a brighter display while having a higher contrast ratio and an easy readability even in bright sunlight conditions.

However, in spite of all the high words, the display still seems to be a notch below that of the Pixel Qi screen and its energy efficiency is not in the same league as that of the former as the Pixel Qi technology is known to be 5 times less power sapping with backlight turned off than the CPT screen that promises to bring down power consumption by only 50 percent. While a 50 percent less power drawn from the battery can’t actually be termed bad but what can be said is there is still scope for development.

But there is one area where CPT scores comprehensively over Pixel Qi and it is in them being already a screen manufacturer. So producing the new transflective screen won’t be much of a problem for CPT. Pixel Qi is however is not as fortunate and latest reports is pointing to them having difficulty on zeroing in on a manufacturer that would give shape to their 3Qi screens. Pixel Qi is a more refined technology but if its products are nowhere in the market, than it comes to a naught. And it is where CPT has a distinct upper hand

See also: Marvell ARMADA with sun readable and unbreakable Pixel Qi screen, and target [mass] manufacturing cost of $75 [Nov 4]