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Microsoft Surface with some questions about the performance and smoothness of the experience

Update: Upstream supply chain sees Surface RT orders cut by half [DIGITIMES, Nov 28, 2012]

The upstream supply chain of Microsoft’s Surface RT has recently seen the tablet’s orders reduced by half, and with other Windows RT-based tablet orders also seeing weak performance, sources from the upstream supply chain believe the new operating system may not perform as well as expected in the market.

Microsoft originally expected to ship four million Surface RT devices by the end of 2012, but has recently reduced the orders by half to only two million units.

Although Asustek Computer, Samsung Electronics and Dell have all launched Windows RT-based tablets, consumer demand for those devices is also weak.

The sources also pointed out that Surface RT is also unlikely to achieve great performance in the upcoming quarter which may force Microsoft to bring out its Intel-based Surface Pro tablet earlier in December.

The sources also noted that Microsoft may consider reducing its Surface Pro price to attract more consumers; however, such a decision may put the already awkward relationship between the software giant and notebook vendors in an even worse situation.

Something is indeed wrong to a certain extent with the Microsoft Surface as in an earlier report even Microsoft CEO Says Surface Sales Starting ‘Modestly’ – Report [Capital.gr, Nov 10, 2012]. It was the first report in English from the news in leParisien. The French headline is even telling that: Microsoft: Steve Ballmer announces “a new tablet upscale”. And indeed we find in the Capital.gr report that:

The CEO also said that in the three months following Surface’s launch, Microsoft plans to offer a high-end version of its tablet equipped with Intel Corp.’s (INTC) new processor and a higher-definition screen.

So I have investigated what users have found during this two weeks with the Microsoft Surface tablet.

My conclusion: some software, including parts of the Windows RT operating system need tuning! In certain scenarios Microsoft Surface is definitely underperforming!

Updates: providing additional evidence of the “under-engineered” character of the Windows RT software for the Microsoft Surface

  • Technology explanation for lower software performance on ARM from here:

He explained that creating Windows 8 and its new tablet-friendly Windows Runtime has absorbed much of the C++ team’s energy.
We’ve been really busy for two years with our biggest release ever. There’s an industry tsunami to the tablet revolution, the GPU compute revolution. Because C++ matters is why we’re at the centre of it. Now we can emphasise conformance again,” he said.

“We have a really mature compiler and optimiser. It’s been around for a decade or two, on x86 and x64. Then we have a version 1 release of ARM. You can expect that to get better.”

Note that people present on that BUILD 2012 session and even having an opportunity to speak to Herb Sutter the day before were not only confirming the importance of the above but even adding to that: “the Visual C++ team had the biggest pressure inside Microsoft in the last 2 years as everybody was relying on them

Patch Tuesday, the second Tuesday of the month, and the time when Microsoft pushes out software updates for their products.

On this occasion this includes includes Microsoft’s first ARM computer, the Surface, and the update  is  a “Cumulative Update for performance/compatibility” and another is a firmware update which hopefully addresses the same issue.

We noticed definite performance improvements, including in multi-tasking, text input, quicker loading times and improvements in IE, including in tab switching and closing.

Techtony • a day ago
Not only the Surface was updated, The Asus Vivo Tab RT was also Updated. New Firmware Message and a total of 8 Updates

RJD • 2 days ago Absolutely notice performance improvements across the board…loading apps, screen accuracy, word accuracy, IE improved to boot.

surur Mod Eric Hon2 days ago Apparently apps open faster.

GG002 surur2 days ago And less sound stuttering while Surface sleeps. At least buggy music playback while Sleep isn’t a problem for me anymore (knock on wood).

It is indeed faster. In some cases much faster. A Hungarian developer was measuring the improvement via the CPU usage with the Mandelbrot program as a benchmark: C#: +25%, C++: +110%!, C++ AMP (software emultaion): +72% improvements were found by him (see in this Facebook message in Hungarian).

End of updates

I’ve also found videos on YouTube which will prove my point accordingly:

Microsoft Surface with Windows RT: Performance [lockergnome YouTube channel, Nov 4, 2012]

iPad 3 VS Surface: Fruit Ninja – Gaming Performance [DarGdgtZ YouTube channel, Oct 28, 2012]

A quick video of Fruit Ninja running on both the iPad 3 and Microsoft Surface. This was just to give people a feel of how a game runs on Microsoft’s first tablet. If you have any questions on the product feel free to contact us on our website or message us on YouTube. Our website: http://www.dargadgetz.com App Reviewing Channel: http://www.youtube.com/appquest Twitter: http://www.twitter.com/dargadgetz Google+: http://goo.gl/jy4Bf Instagram: dargadgetz Facebook: http://www.facebook.com/dargadgetz

Microsoft Surface RT HD video and gaming [Bravo0 YouTube channel, Nov 4, 2012]

I’ve heard a few reviewers say that 1080p video is not smooth and that gaming (specifically Hydro Thunder) is laggy and doesn’t play well. I prove them wrong. Enjoy. Follow me on Twitter: @ludwighildmann I can also make a video of Reckless Racing Ultimate Edition if you guys want. It also plays without any lag and looks great and plays great! You can turn the graphics up to the max in the settings without any problems on the Surface RT. Yes I know the screen doesn’t have super high resolution so please refrain from commenting on that.

The historic cadence leading to Microsoft Surface:

Was there enough time to tune everything properly? I thinks so. Look at the following history of the Windows on ARM (Windows RT) evolution:

CES 2011 – Windows on ARM Demos [leslie2823 YouTube channel, Jan 9, 2011]

See the next gen systems on a chip running during the Microsoft keynote recorded on 1/6/2011 at CES using a Flip Video camcorder.

NVIDIA quad-core Tegra 3 “Kal-El” quad-core processor demo blows us away [IntoMobile YouTube channel, Feb 15, 2011]

We get a preview of NVIDIA’s Tegra 3 “Kal-El” quad-core processor. It can outperform an Intel Core 2 Duo while sipping less battery power than the current dual-core Tegra 2 processor. The Kal-El is also capable of driving extreme HD resolutions of 2560×1600.

Directly related videos from NVIDIA published at the  same time:
Project Kal-El web-browsing benchmark [nvidia YouTube channel, Feb 15, 2011]

This video shows a web-browsing benchmark, NVbench, running on all four cores of the Project Kal-El mobile processor. The video shows how web browsing will be up to twice as fast with our next-generation, quad-core Tegra processor.

Coremark performance on Kal-El [nvidia YouTube channel, Feb 15, 2011]

This video shows the quad-core CPU performance of Project Kal-El. Coremark performance on Kal-El exceeds that of an Intel Core2Duo processor.

NVIDIA Tegra 3 Tablet running Windows 8 [minipcpro YouTube channel, June 2, 2011]

http://www.netbooknews.com/27326/nvidia-tegra-3-ti-omap4430-and-qualcomm-snapdragon-powered-tablets-laptop-running-windows-8/ – Demo of an NVIDIA Tegra 3 aka Project Kal-El tablet running Windows 8 at Computex 2011

Nvidia Kal-El Windows 8 ARM tablet hands-on [Thisismynextvideo YouTube channel, Sept 14, 2011

Who is gaining with that?

It is no doubt that Intel is the party gaining most with that!

Look at the stakes:
– Intel market capitalisation: US$ 103.50B which is critical for large investors because a collapse of Intel may cause an unprecedented upheaval on the stock market. Also note that Windows 8 is the last chance for Intel to prevent such collapse to happen.
– Intel fabs which are:

  1. Huge, numerous and most of them are representing the latest manufacturing technologies: see List of Intel manufacturing sites on Wikipedia
  2. Each representing multibillion dollars of multi-year investments:
    see New $5 billion Intel facility planned for Chandler [AZCentral.com, Feb 19, 2011] as the latest example
  3. A tremendous effort made by Intel to outgun its fabless competitors exactly through such cutting-edge manufacturing. It is now described not only as leading edge in terms of smaller die sizes and thus higher chip volumes on the same wafers, better performance and/or lower power use, but also speed and agility with the time to manufacture a component halved in the past five years.
  4. Strategic for the US economy as whole to prevent its advanced manufacturing sector to go the way of its lower-tech predecessors – to Asia. See Insight: As chip plants get pricey, U.S. risks losing edge [Reuters, May 1, 2012].
  5. Entering into a critical phase against its major by far fab competitor, TSMC for whom the capacity shortage of its leading 28nm nodes will end by December, 2012. See my Qualcomm’s critical reliance on supply constrained 28nm foundry capacity [this same ‘Experiencing the cloud’ blog, July 27-Nov 8, 2012] post as updated just 4 days ago. Considering that the competitive strength of all of its fabless competitors depend on TSMC manufacturing capabilities this is the most critical window for strategic survival in Intel’s whole history.

A further evidence of why Intel’s survival might be behind that is the fact that the latest mobile SoC from Intel, so called Clover Trail will be in the Windows 8 tablets only in the later part of November. Even the first tablets based on that, the Acer Iconia W510 models are “Temporarily out of stock” on the Amazon while it was oiginally promised to be available from Nov 9 in the US and Canada. See: Acer Iconia W510: Windows 8 Clover Trail (Intel Z2760) hybrid tablets from OEMs [this same ‘Experiencing the cloud’ blog, Oct 28, 2012]. So the tuning was going on well after the “final” Windows 8 launch of Oct 26, and might continue even these days.

Another evidence is the fact that the x86-based version of the Microsoft Surface, Surface Pro will arrive just 3 month later as was pointed out in the leParisien interview of Steve Ballmer referred to in beginning of this post. Moreover when it was announced it was for the much better performing Ivy Bridge processor, not the Clover Trail we indicated here as available in a numerous products by the end of November. This could mean a delivery of Surface Pro as late as January next year! Plenty of time to make the new Windows software and the available applications performing well and smooth in all respects.

Other information on this blog:
Microsoft Surface: its premium quality/price vs. even iPad3 [Oct 26, 2012]
Microsoft Surface: First media reflections after the New-York press launch [Oct 26, 2012]
Core post: Giving up the total OEM reliance strategy: the Microsoft Surface tablet [June 19, 2012]

Ouya $99 open console project based on Android Jelly Bean backed by $8.6M of crowd funding on Kickstarter

Android had a tremendous impetus for the ICT industry as a whole, and that role continues even more with projects like Ouya (withering this time the console business of Microsoft, Sony and Nintendo?):

Official OUYA Kickstarter Video [OUYAS YouTube channel, Aug 29, 2012]

Key people appearing in the video: Julie Uhrman, Ouya, Founder; Brian Fargo, Founder, inXile; Alex Schwartz, Chief Scientist, Owlchemy Labs; Yves Behar, Product Designer; Adam Saltsman, Creator, “Canabalt”

More information:
Ouya article on Wikipedia
Ouya project microsite on Kickstarter indicating also the promised March 2013 delivery date and the $8.6M crowd funding (closed on Aug 9, 2012) vs. the initial $950K goal which made the Ouya Kickstarter the second highest earning in the Kickstarter’s history
– and the most amazing thing appreciated by so many that it is sufficient to inlude here a couple headlines from the most prestigious sources: Ouya No Bigger Than a Rubik’s Cube, Ouya will be about the size of a Rubik’s Cube, Ouya console “around size of Rubik’s cube, Ouya Console Will Be As Small As a Rubik’s Cube etc.
OUYA Console – Ask the experts at CVG [techradararchive YouTube channel, Oct 18, 2012]

Our colleagues at CVG give you the down-low on the new $99 Android console.

The state of the project as of Oct 31, 2012:

Our CAD models and SLAs (plastic prototypes that provide us with a physical look and feel of the product) are finished, and we moved out of the design phase and into development a couple of weeks ago.
Last week was a huge milestone for us — we received our first development run of PCBs (Printed Circuit Boards) for the console.
We are now in what’s referred to in the industry as the EVT (Engineering Verification Testing) phase.
Have a look at our PCB:

During the EVT phase, we’ll be testing both the console and the controller with our OUYA software. We’ll continue to verify our design and push the performance limits of our software. We’ll go through a couple more EVT build phases, as we weed out issues and refine the design for optimal performance and large-scale manufacturing, before we start cranking out OUYAs.

So, awesome news: we’re set to complete this EVT phase on time, and we’re in sync with our December target for developer kits. Since these dev kits are still in pre-production phase, we’ll build a limited quantity. Each one will be a collector’s item — unique in design, build and appearance. (So, they’ll look different from the consumer-ready units.)

SO LONG, ICE CREAM SANDWICH:
I’m happy to announce OUYA will run on Android Jelly Bean, the newest version of the Android operating system. We’re making the jump from the old version, Ice Cream Sandwich, to ensure that we’re running on the most up-to-date software available. You asked if it could be done, we looked into it, and we made it happen.

see: The big hardware update (and more) by Julie Uhrman, Ouya, Founder [Ouya project posts on Kickstarter, Oct 31, 2012]

OUYA Demo [OUYAS YouTube channel, July 10 , 2012]

A trusty engineer powers up our first OUYA and takes us for a short, but sweet, ride through the user interface! http://www.ouya.tv

from the time of starting to raise funding via Kickstarter.

And here is a recent independent evaluation of the project:
OUYA – The Game Pop News [SurrenderTwenty YouTube channel, Nov 5, 2012]

Cracking open the last closed platform: the TV. A beautiful, affordable console — built on Android, by the creator of Jambox. The thegamepop.com/ooo-yah/article by: Julieta Ramos For more on the OUYA visit: http://bit.ly/TGPOUYA http://www.ouya.tv/ Social Networks http://www.twitter.com/TheGamePopBlog http://www.twitter.com/SurrenderTwenty http://www.facebook.com/TheGamePopBlog http://www.facebook.com/SurrenderTwenty

Ooo-Yah [Julieta Ramos on The Game Pop, Nov 7, 2012]

If you keep tabs on new tech and gaming news sites such as this one, you have no doubt heard of the OUYA. I will admit that the minute I heard of it, I was set to donate and get dibs on my own console. Here’s why: it’s open source; offers free-to-play titles; hacker friendly; decent specs ; runs on Android Jelly Bean; will have its own online store; it’s a brand new console; and most importantly, incredibly cheap going for $99 (w/o shipping).
Giants such as Microsoft, Sony, and Nintendo have led the game console market in recent years. In the 90’s, we longed for amazing graphics and innovative design from these companies, and they have delivered. But who would have thought that 10+ years later, those small portable devices we use to communicate with others were to become competition? This is the time of portable gaming, and it is a fascinating time in which all the tools to develop a game, such as the ones we fell in love with as kids, are easily accessible to anyone. In fact, a whole new wave of game applications has surfaced because of iPhones and Android phones. As your typical dork that has been fortunate to have had at least 1 modern console since childhood. I am thrilled and welcome the new device that will make people fall in love with consoles again.
That is why the OUYA was exciting on first impression. However, there are numerous things anyone supporting it should consider. Is the price tag too good to be true? In reality, yes, it is. After you do a bit of research on similar gadgets. You will find that there are bootleg devices that, more or less, offer similar features for a slightly smaller price tag and are already up for sale. The China based electronics manufacturer JinXing Digital (JXD) has developed a number of portable devices which run on the latest Android OS. Android’s very own MK808 4.1 Mini PC/TV Box was recently released as well with a price tag of $90 flat. Given that these devices did not get attention nor funding through Kickstarter, they offer similar features as the OUYA while not hiding their tech behind a brand new design which can require extensive production time and money. Think about it, folks. This is a brand new product. It will require patents, quality assurance testing, and numerous other factors that might become obstacles along development.
Some of us may be too young to recall or have heard of The Phantom. After googling it, I know your reaction will be similar to mine when I read about it, “How did this NOT take off?!” Just reading a brief bio on it, you realize it was ahead of the game. Its design was small, slick, and sexy… everything we love about our PS360Wii slims; you could play PC games on it; develop for it easily; play online. The people at Infinium Labs even had a working prototype at E3 in 2004—not just a well edited teaser video clip. It was unfortunate that it never made it to stores due to problems during production and online software.
But that was another time when online game play was not as strong as it is now. These days, online capability is a given for mostly any game and portable device. The team behind OUYA appear to have enough savvy in order to deliver something to its supporters. Just this past week, Julie Uhrman, OUYA founder and CEO, released news that the console was now in the development phase and meeting milestones in time. Will they be able to deliver in time? Will it actually succeed? Part of me remains hopeful and optimistic to see indie developers have a chance at putting their project out there through a brand new console that caters to them.

Windows Phone 8: getting much closer to a unified development platform with Windows 8

After a broad but concise overview of the Windows Phone 8 development platform there is just one topic for me worth to consider in detail here:

How close is the Windows Phone 8 development platform to Windows 8?

First here is an illustration of what developers have in general:

image

I will proceed with that elaboration in the following sections:

  1. Windows Phone 8 development platform overview
  2. Native C++ and DirectX brought to the platform
  3. Partial WinRT support with phone extensions but no WinJS support
  4. Managed (.NET) code with XAML and a number of enhancements
    – Core information
    – XAML related information
    – Code sharing between Windows platforms
    – Code sharing with 3d party frameworks
    – Cloud backends made super-easy: Windows Azure Mobile Services
  5. Web based, HTML5/JavaScript et al, client applications

1. Windows Phone 8 development platform overview

Build 2012: Microsoft launches SDK for Windows Phone 8 [networkworld, Oct 30, 2012]

At the Build 2012 developer conference in Redmond, Washington, Kevin Gallo from Microsoft announced the Windows Phone 8 development platform.

The full transcript of his speech is here, while the full video record of his announcement is in Keynote 1 BUT START AT [01:11:20] ESSENTIALLY AT [01:13:00]. Also read his blog post on Announcing the new Windows Phone 8 Developer Platform [Windows Phone Developer blog, Oct 30, 2012] from which it is especially important to draw the attention of developer oriented people to the referred from there Introducing Windows Phone SDK 8.0 [The Visual Studio Blog, Oct 30, 2012], Touring the Windows Phone 8 Dev Center [The Visual Studio Blog, Nov 2, 2012] and Announcing the release of the .NET Framework for Windows Phone 8 [.NET Framework blog, Oct 30, 2012] posts, and the following excerpts from the related keynote part:

[01:19:38] Back in June I talked about how Windows Phone 8 was a foundational release, because we now share a common core with Windows. On top of this common core we have a common API set. You can now build shared components that are identical to both Windows and Windows Phone and use them inside of those apps. [01:20:00]

Following that: first a picture-sharing app is shown … already paired the phone and tablet using NFC … then it is shown how a photo image-editing app  written 10 years ago in C++ can be wrapped as a Windows runtime component, so it could be called from C#  in Windows Phone app … next how simple is to reuse the exact same code throughout the project inside of Windows 8 …

[01:24:17] talk about some of the new features coming to the Windows Phone 8 platform. …

See all these other features that we’ve been adding to the platform over the last release. I want to highlight a lot of them there. I want to highlight a few. You asked us to make it easier to build fast and fluid UI. We delivered. We’re writing more controls to the platform and we’ve dramatically improved the performance of the existing controls. Your apps will be noticeably faster when you use them. You asked us to do more with Live Tiles. We delivered. We now support Live Tiles in three sizes. We also allow you to show notifications on the launch screen, and you can create and update the wallpaper of the phone directly from within your application.

You asked for speech support. We now support having full conversations in your app. So, not only can you launch apps, you can control them using speech. We’ve improved   you’ve asked for us to improve our dev center and store. We’ve streamlined our store. It’s now more efficient to submit and update your apps, and you have more ways to monetize your apps in our store. You asked for deeper integration with the phone experiences. We delivered. We’ve opened up our camera and now we support a feature called Lenses. We’re actually better multitasking. We support location-based applications running in the background, as well as first-class support for VoIP and video chat.

You asked for us to improve and to give you advanced networking capabilities. We’ve heard your request. For Bluetooth data transfer, peer networking with Bluetooth and Wi-Fi, as well as proximity connect with NFC. Our response is done, done and done. In total we’ve delivered on over 90 percent of the top developer requests. And over the next few days you will be able to have over 20 sessions to go into detail about how to use these in your apps. [01:26:40]

Then an AR Drone Quadcopter app is shown which comes with a native code library that allows communication with it and a front end built out in XAML. What follows that is a talk about native games, supporting C++ code, which allows to write high-performance physics engines, as well as audio libraries, and get access to low-level, hardware-accelerated APIs like Direct3D, with fully programmable shader support, both pixel and vertex shaders. … Then Unity is showing the first-ever demo of the Unity gaming engine running on a Windows Phone.  …

After that Richard Kerris from Nokia is coming to the stage first making publicity for the Lumia 920 and finishing with the annoumcement that every attendee will get a Lumia 920. Finally Kevin Gallo is closing with the announcement that Microsoft will reduce the individual registration for their dev center from the normal $99 to $8 for the next eight days

For a general overview by the keynoter see: Windows Phone 8 developer platform highlights [Kevin Gallo on Windows Phone Developer Blog, Nov 5, 2012] which is drawing attention to the following capabilities

C++ … Introducing Direct3D app … New and expansive Windows 8 aligned APIs … XAML app improvements … XAML control improvements (LongListSelector control, Map control, WebBrowser control, Control performance) Windows Runtime Components … C++ code reuse … XAML and Direct3D (<DrawingSurface/>, <DrawingSurfaceBackgroundGrid/>) … Text improvements … New gesture support … Multi-res support … Networking improvements … App performance (Compile in the cloud, Startup splash screen, Binary XAML, Off-thread input) … Camera and Lenses … Wallet … In-app purchasing … App-to-app communication … Lock notifications, wallpaper and new Live Tile support … Speech (Voice commands, APIs for in-app dialog, Text-to-speech) … VoIP platform … Enterprise app support … Contacts and calendar … Fast application resume … Location aware apps

As Kevin Gallo told on the keynote there were detailed sessions about the Windows Phone 8 development platform. Those sessions are the following ones:image
When you click on the above image or HERE you will get an expanded PDF version of that which contains the abstracts to the sessions as well links to the Channel 9 video records and the associated PowerPoint slidesets. There is also another PDF document which contains related information excerpts from MSDN and elsewhere for those sessions.

There are certainly other reports on the new platform which are worth to link here:
All the New Features for Windows Phone 8 Developers [DZone, Nov 4, 2012]
What’s new in Windows Phone SDK 8.0 [blur blur blur, Nov 5, 2012]
WP8 Developer Series–Getting to know Common API’s for Windows Phone 8 and Windows 8 [Nithin Mohan T K’s Blog Space, Nov 4, 2012]
Windows Phone 8 unveiled: all the new features for developers [qmatteoq.com Diary of a Windows Phone develop, Oct 31, 2012]
The Windows Phone 8 Features You Didn’t See Yesterday [RYANLOWDERMILK.COM, Oct 31, 2012]
Nokia’s Marco Argenti on Windows Phone 8 [Nokia Conversations, Nov 1, 2012]
HIGHLY RECOMMENDED What’s new in Windows Phone 8 [Nokia Developer Wiki, Nov 1, 2012]
Windows Phone development – useful links [Nokia Developer Wiki, Nov 1, 2012]
Nokia Developer – Learn [interactive webinars announced – Nov 14,15, 21,22, 28 and 29 – for Lumia Windows Phone 8 app projects, Oct 30, 2012]
8 days of Windows Phone 8 [by Geert van der Cruijsen, Oct 30, 31×2, Nov 2, 3×2, 4, ??]

And there are some very general guides from Microsoft and elsewhere as:
Windows Phone 8 Reviewer’s Guide [Microsoft, Oct 17, 2012]
What’s new in Windows Phone SDK 8.0 [Windows Phone Dev Center, Oct 26, 2012]
WindowsPhone magazine Issue #1 [November 2012]
Getting started with developing for Windows Phone [MSDN Library, 2012, Oct 26]
Windows Phone 8 How-to [Windows Phone, Oct 29, 2012]


2. Native C++ and DirectX brought to the platform

image

Choosing the right project template for your game for Windows Phone 8 [MSDN Library, Oct 26, 2012]

Windows Phone 8 applications belong to one of two categories. Managed apps are based on managed code, but you can also invoke native code from this application type. The other application type is referred to as a “Direct3D app”. You cannot invoke managed code from within a Direct3D app. In Windows Phone 8, many of the phone features are exposed via Windows Phone Runtime APIs, which are accessible from both native and managed code. Many application scenarios can be achieved with either a managed app or a Direct3D app. But even though you can achieve similar results, there are some big differences in the structure, implementation, and available APIs for each application type. It’s important that you understand these differences and choose the right model for you app before you start coding.

Direct3D – Direct3D apps are intended for apps for which the highest-possible performance is required, such as complex 3D games. There are no built-in controls or other user interface primitives. Pure native applications are easier to port to Windows 8 native applications as well as other platforms that support native code.

For more information on creating Direct3D apps, see Direct3D app development for Windows Phone 8.

Building C++ Apps for Windows Phone 8 [Channel 9 discussion video, Oct 30, 2012]

C++ and Windows Phone 8 Development – Ask questions about writing C++ components for Windows Phone 8 apps or writing DirectX apps for WP8 with Window Phone team members Peter Torr and Tim Laverty.

So it is not only for gaming: Speed: in which MSDOS meets Windows Phone 8 [Shawn Hargreaves Blog, Nov 1, 2012]

… One of our goals in supporting native C++ was to make it easier to port existing software and frameworks to the platform

Porting Existing C++ Code to Windows 8/Windows Phone 8 [InfoQ, Oct 30, 2012]

When moving a C++ application to Windows 8/Windows Phone 8 the first consideration is the user interface. Few, if any, applications have a user interface that is appropriate for the touch-centric UI that Windows 8 showcases. There are four options for the UI layer:

  • DirectX with C++
  • XAML with C++
  • XAML with .NET
  • HTML5 over Windows RT

Since the UI needs to be rewritten rather than ported, coverage of these technologies it outside the scope of this report.

Tarek Madkour of Microsoft [Bringing existing C++ code to Windows Store apps, BUILD, Oct 30, 2012] recommends that developers porting existing libraries to use the Windows Application Certification Kit instead of the macro. To do this, create a new XAML based application and reference all of the libraries you want to port. You then need to run it once so that it is deployed on the computer. Next you run the Certification Kit against the application to generate a list of API calls that need to be replaced or removed.

Another resource in this area is the Alternatives to Windows APIs in Windows Store apps list.

Threading

Async

Exposing Libraries

How Visual Studio Improves C++ Performance [InfoQ, Oct 30, 2012]

Today at Build Jim Radigan and Don McCrady gave a presentation [It’s all about performance: Using Visual C++ 2012 to make the best use of your hardware, Build, Oct 31, 2012] that discussed how the improved Visual Studio 2012 (VS2012) compiler can benefit developers programming in C++. Radigan began his talk, “Its all about performance: Using Visual C++ 2012 to Maximize Your Hardware”, by giving a brief historical overview of the increases in computer power since the introduction of the original Pentium.

That first Pentium had 3.1 million transistors while the current generation Ivy Bridge CPUs have 1.4 billion transistors. As McCrady would later note, C++ AMP allows developers to utilize everything with one single langauge– both the CPU, and the GPU that is increasingly present on CPU dies (in addition to the GPUs present in discrete expansion cards.)

While using code targeting C++ AMP can frequently provide the best performance versus generic code, Radigan continued by noting that the auto-vectorization and auto-parallelization optimizations present in VS2012 mean that in many cases recompiling existing C++ code can provide immediate benefits. As a result the optimizer present in VS2012 is double the size of previous versions.

Apollo has landed [Shawn Hargreaves Blog, Oct 30, 2012]

The developer SDK for Windows Phone 8 (codename Apollo) is now available for download from an internet near you.  Which means I can finally talk about what I’ve been working on this past year!  I am dev lead for graphics, so I’ll probably have most to say about that area, but knowing me I’m sure I’ll find other topics to write about too.

This first post is basically just a bullet list summarizing the graphics capabilities of the platform:

  • Write games in high performance native C++
  • Or you can interop between XAML and C++/D3D, similar to the Silverlight/XNA interop feature in Mango
  • Graphics APIs are a subset of Windows 8, so it’s easy to move code back and forth between phones, tablets, and desktop PCs
  • Direct3D 11.1 API, targeting feature level 9.3 hardware capabilities
  • DirectXMath provides high performance SIMD vector math, optimized for SSE and NEON
  • XAudio2 provides game focused audio playback, mixing, and effects (ok, you got me, this one isn’t graphics)
  • Not all Windows graphics components are supported on phone
    • No WIC – use DirectXTex to preconvert textures to .dds format, thenDirectXTK to load them
    • No Direct2D or DirectWrite – use DirectXTK instead
    • No legacy features such as GDI, D3DX, or fixed function – parts of these can be replaced with DirectXTK

So what notable D3D11 features are NOT included in feature level 9.3?

  • No geometry shaders
  • No hull/domain shaders
  • No DirectCompute
  • No resource arrays
  • No BC4–BC7 compression
  • No vertex texture fetch

Anything else important you should know?

  • Windows Phone 8 uses a tiled GPU architecture, so for best performance you’ll need to understand how to use the D3D11_MAP_WRITE and D3D11_COPY flags to specify DISCARD and NOOVERWRITE behaviors, and when to call ID3D11DeviceContext1::DiscardView  (ooh, good topic for future articles)
  • Native D3D apps handle their own rotation: this isn’t automatic like in XNA.
  • Windows Phone 8 device manufacturers can choose one of three screen resolutions:
    • 480×800
    • 720×1280
    • 768×1280

Windows Phone 8 includes the same hardware scaler feature as WP7.  Use this to draw at the same resolution on all devices (simplifying development) or to draw fewer pixels for better performance.  Use the new DXGI_SCALING_ASPECT_RATIO_STRETCHED mode.

See also: Differences in game development between the phone and the desktop [MSDN Library, Oct 26, 2012]

Starting with Windows Phone 8, Windows Phone apps can be created using native code and Direct3D. This means that a lot of code and programming techniques are the same when creating games for Windows 8 and Windows Phone 8. However, due to the smaller form factor, the different input mechanisms, and the set of available APIs, there are some significant differences that you need to consider when creating a game for the phone platform. This topic highlights the major areas where the phone platform is different.

This topic contains the following sections.

New tools for Windows Phone 8 save developers time and money [Windows Phone Developer Blog, Oct 30, 2012]

Native gaming

One significant feature of the Windows Phone 8 development platform is support for the native C++ programming model. Native code offers a number of benefits related to code reuse, and it opens up opportunities for game engines, physics, animation, audio libraries, and more. The following organizations are announcing Windows Phone 8 support:


3. Partial WinRT support with phone extensions but no WinJS support

Windows Phone API reference [MSDN Library, Oct 26, 2012]

Windows Phone Runtime API

Windows Phone Runtime is a subset of native API that is built into the operating system. It is implemented in C++ and projected into C#, VB.NET, and C++, making it easy for you to consume naturally in the language of your choice. Developers that are familiar with the Windows Runtime will find the Windows Phone Runtime easy to learn. The frameworks are very similar. The following diagram shows the relationship between Windows Phone Runtime and Windows Runtime in terms of the API surface area it implements.

The diagram has three distinct areas and these are described as follows:

  1. imageThe set of Windows Runtime API not supported on Windows Phone 8. The API surface area of Windows Runtime is very large, with over 11,000 members. We’ve adopted a subset for Windows Phone 8 that allows you to build compelling phone scenarios. Area 1 in the diagram above represents the APIs that are not available on Windows Phone 8.
  2. The set of Windows Runtime API adopted for Windows Phone 8. This is represented by area 2 in the above diagram and consists of approximately 2,800 members. For some types, we have not implemented certain members. For others we have added additional members to support phone-only features. In both cases, these differences are noted in the API reference documentation.
  3. We’ve added key APIs needed to build great apps for the phone. These are represented by area 3 in the diagram and total about 600 members. For example, we have brand-new APIs for speech synthesis and recognition, VOIP, and other features. Creating these as Windows Runtime style APIs means you can use them regardless of the programming language you use for your app.

The Windows Phone Runtime API consists of areas 2 and 3 in the above diagram. For more information, see Windows Phone Runtime API.


Supported languages

The following table shows what programming languages are supported in Windows Phone compared to Windows 8. Whether your development background is with native or managed code, you can build great apps for Windows Phone using your language of choice. JavaScript is not supported on Windows Phone 8.

clip_image002


4. Managed (.NET) code with XAML and a number of enhancements

Core information

image

Choosing the right project template for your game for Windows Phone 8 [MSDN Library, Oct 26, 2012]

Managed – The UI framework for managed apps, including controls and page navigation, means application development is quicker and easier. Access to the Windows Phone Runtime library, the DrawingSurface control, which allows you to render graphics into a XAML page using Direct3D, and the ability to invoke native assemblies from managed code means that managed apps have comparable functionality and performance to native-only apps. There are several useful features, like Live Tiles, the Background Transfer Service, and several of the built-in Launchers and Choosers that can only be used in managed apps applications. Managed apps apps will also allow you to reuse most code from Windows Phone OS 7.1 applications.

XAML and Direct3D apps for Windows Phone 8 [MSDN Library, Oct 26, 2012]

This topic describes the structure of a XAML and Direct3D app, and walks through the project template that’s included in Windows Phone SDK 8.0. This type of app uses the DrawingSurface control which allows you to use Direct3D to render graphics that are displayed behind or inline with XAML controls and content. The size and layout of your DrawingSurface are handled just as they are with other XAML controls.

A different app type is the Direct3D with XAML app which uses the DrawingSurfaceBackgroundGrid control. With that control, your graphics are displayed across the entire screen, below any other XAML elements on the page, including any elements in the frame. For info about choosing the control that’s right for your app, see Choosing the right project template for your game for Windows Phone 8.

Announcing the release of the .NET Framework for Windows Phone 8 [.NET Framework Blog, Oct 30, 2012]

Apps get (much) faster with Windows Phone 8

We’ve made many changes to the .NET Framework libraries and runtime in Windows Phone 8, including the introduction of the new async model. We also made substantial changes to the .NET Framework engine and to our ARM compiler. As a result, we’ve observed major performance improvements both in the lab and with actual Windows Phone Store apps. On average hardware, we have seen apps start up twice as fast as on Windows Phone 7.1 devices. End-users will notice and really appreciate the speed of your apps. We hope your apps see similar gains.

Async

The most important recent advance in the .NET Framework is the new async programming model, introduced by C# 5, Visual Basic 11 in .NET 4.5. We’ve enabled the task-based async model on Windows Phone 8, with changes to both the CoreCLR and the .NET Framework libraries. This change is particularly relevant since Windows Phone 8 will run on multicore hardware. You can take advantage of these improvements by using the new async and await language keywords or by also using the popular Task Parallel Library. As a result, it is now much easier to provide a highly responsive UI experience for your users by leveraging both the async model and the multiple cores on end-user devices.

CoreCLR engine and garbage collector

Windows Phone 8 includes the CoreCLR engine instead of the .NET Compact Framework. The CoreCLR includes many of the same features and optimizations as the CLR in the .NET Framework 4.5. As a result, it is a lot faster and more efficient than the .NET Compact Framework. In particular, the CoreCLR includes our world-class auto-tuning garbage collector. These changes result in reduced startup time and higher responsiveness in your apps.

Much faster code with “Compiler in the Cloud”

For Windows Phone 8, we adopted a new code generation approach that is much better suited to the phone, both to deliver higher performance and to save battery life. Windows Phone 8 apps are compiled to high-quality ARM code before they are downloaded and deployed on end-user devices. They are compiled in the Windows Phone Store, with an optimizing compiler that does not have to satisfy the time and power constraints of a just-in-time (JIT) compiler. As a result, end-users will enjoy very fast app launch times on Windows Phone 8.

These changes are specific to Windows Phone 8, but they also improve launch times for Windows Phone 7.x apps. Both Windows Phone 7.x and 8 apps can be pre-compiled to high quality ARM code in the Windows Phone Store, before being downloaded and installed on Windows Phone 8 devices. You and your customers get the benefits of pre-compilation, without requiring you to make changes to your app. You can test out the pre-compiled binaries on your own Windows Phone 8 devices using Visual Studio 2012.

While these changes provide significant performance improvements for end-users, they also help battery life. In Windows Phone 7.x, app code was compiled every time the app was launched, and the CPU was used to compile that code, requiring battery power. With the new code generation approach in Windows Phone 8, apps are compiled in the Windows Phone Store with AC power generated from the Columbia River in Washington. That’s a better battery to use than yours! As you can see, we’ve removed an entire category of battery use on end-user devices.

Windows Phone 7.1 apps run on Windows Phone 8

Windows Phone 8 is designed to run existing Windows Phone apps unchanged. We’ve put in significant effort into maintaining application compatibility to ensure that your Windows Phone 7.1 app continues to run on the new Windows Phone 8 devices. It is recommended that you test your 7.1 app using the Windows Phone 8 device or emulator to ensure that you are getting a compatible experience.

In advance of new Windows Phone 8 devices coming to market, you may want to consider upgrading your existing Windows Phone 7.1 app to Windows Phone 8 to leverage new updates to the platform. The Windows Phone SDK 8.0 makes it easy to upgrade projects in Visual Studio 2012. Keep in mind that when you upgrade your existing Windows Phone 7.xapp to Windows Phone 8, you may see changes in API behavior (serialization and isolated storage are the major categories in .NET to watch for) when the upgraded app is run on the Windows Phone 8 device or emulator. You can read more about compatibility on the Windows Phone app platform compatibility MSDN page.

Writing Windows Phone 8 apps

Windows Phone 8 provides major new improvements for developers. I have already talked about the adoption of C# 5 and Visual Basic 11, particularly around async, which you can use in Windows Phone 8 apps. Another major improvement is Windows Runtime interop. You can call Windows Runtime APIs in your code to get access to new native OS APIs and third-party native APIs.

I expect that many of you are building both Windows Phone 8 apps and Windows Store apps. In many cases, you will be building versions of those apps that differ only slightly between the Windows Phone and the various Windows 8 form factors. You should find that you can share a significant degree of your app logic between these platforms.

Windows Phone Runtime interop

Windows Phone 8 exposes a new type of native API through the Windows Phone Runtime [WinPRT], much like the Windows Runtime [WinRT] in Windows 8, if you are familiar with that new API technology. Many new APIs exposed in Windows Phone 8, like the Windows Phone Runtime Location API, are exposed by the Windows Phone Runtime. The CoreCLR engine has been updated to enable you to call Windows Phone Runtime APIs in your apps. In addition, native code developers can expose Windows Phone Runtime APIs, making their native code functionality available to .NET Framework developers. You will notice that you can call Windows Phone Runtime APIs just as naturally as you would call any managed APIs.

The Windows Phone Runtime enables you to call native APIs in both the Windows Phone SDK and as exposed by third parties. In Windows Phone 8, you cannot expose .NET Framework code via the Windows Phone Runtime.

Additionally, you can call native code from within a managed app, as long as the native code is packaged and exposed to callers as a Windows Runtime type. We expect that several third-party native gaming engines will be leveraged this way. Note that we do not enable you to create Windows Runtime APIs using C# or Visual Basic in this release of Windows Phone.

HIGHLY RECOMMENDED Mani Ramaswamy and Peter Sollich: Inside Compiler in the Cloud and MDIL [Channel 9 video, Nov 6, 2012]

By now you’ve learned that the CLR, Windows Phone Client, and Windows Phone Services teams got together to develop “Compiler in the Cloud”. All Windows Phone 8 apps written in .NET technologies will get the benefit of this collaboration. The end goal? Really fast startup of Windows Phone 8 .NET apps.

“Compiler in the Cloud?”, you ask.

The idea is pretty simple. First, enter MDIL or Machine Dependent Intermediate Language or .NET hybrid assembly language. MDIL is all about compiling to native assembly instructions whenever possible, and compile the rest to pseudo instructions that can quickly be translated to native instructions on the phone. Thus, this assembly containing a mix of pseudo instructions and native instructions can be shipped to the device (and is portable across the same architecture – example, across all the ARM devices), and on the device we perform a light-weight linking step to convert the entire assembly to a native image. Most of the heavy lifting is done when we compile the IL assembly to the intermediate file between an IL assembly and a native image (this is what MDIL is).

“So what?”, you ask. The linking step on the device that converts MDIL assembly to a native image only takes 1/5th the time as traditional NGEN on device. Thus, we get some of the benefits of both pre-compilation (since we are executing off the native image where all instructions are assembly instructions) and JIT-compilation (no heavy compilation on the device during framework updates).

Tune in to meet the program manager for code generation in .NET, Subramanian (Mani) Ramaswamy, and one of the lead developers of “Compiler in the Cloud”, Peter Sollich. Peter is an expert in precompilation. We go quite deep here with plenty of whiteboarding. Peter teaches us exactly what MDIL is and why it’s designed the way it is. We also talk about the higher level meaning in this (apps start fast, at native speed!). All around, it’s a great Going Deep episode. Take the time to watch and learn. Thanks Mani and Peter!!

See Subramanian’s BUILD 2012 session [Deep Dive into the Kernel of .NET on Windows Phone 8] where he goes into detail on MDIL/Compiler in the Cloud and other performance/functionality improvement in .NET for Windows Phone 8.

The NET Perspective: Then and Now [InfoQ, Nov 1, 2012]

With the introduction of WinRT and the dimming of Silverlight, some NET developers are concerned that the platform’s popularity, and therefore support,  at Microsoft may be on the decline. The platform’s flagship language is C#, but C# creator Anders Hejlsberg’s latest publicly released project is TypeScript. This turn of events brought a large audience to the presentation “The Evolution of .NET” by Brandon Bray to see what was in store for .NET.

Bray is the Group Program Manager of .NET and began his talk with an overview of the history of the platform: starting with its initial announcement at the 2000 Professional Developers Conference, and concluding with where it is today: marking the year of its 10 year annniversary as the .NET Framework 1.0 shipped in February 2002.

There are three enduring themes of the platform that Bray identified:

  1. Broadening support for platforms and industry trends
  2. Time to solution getting better
  3. Performance improvements: by improving the runtime and libraries

As Bray worked through NET’s history, he did observe that Silverlight has “done a lot of great things for .NET” and said that the lessons learned from Silverlight have been applied to Windows Phone and Windows 8.  

Since .NET Framework 4.5 was released 3 months ago, it has recorded over 4 million downloads demonstrating its continued popularity. At this point in time, Bray observed that users want the following main features:

  • Business compatible applications: Reflecting the consumerization of IT, the ability to bring your own device (phone/tablet/laptop) to work and in use it the corporate world is a growing trend.
  • Fast & Fluid experience: This is not just a requirement that applies to the user interface’s performance, it also includes the necessity that users can easily figure out how to use their apps without requiring outside help.
  • Modern connected apps: Getting data to and from their device to the web/cloud, desktop, etc.

From a developer’s perspective, Bray says that they want they ability to target multiple platforms: Windows Phone, web & cloud, and Windows 8. The needs of users and developers define what the .NET Framework is trying to serve.

Performance Improvements

So what are some of these available improvements? Bray highlighted .NET 4.5’s background garbage collection, multi-core JIT (just-in-time) compiler, and a reduced on-disk footprint. The adoption of this new background garbage collector by the Bing team saw them drop from an average 8% pause under the old GC to a 2% average pause with the new. Multi-core JIT is automatically used by ASP.NET, and developers can add it to their application by examining the ProfileOptimization class.

Developers seeing difficulties with DLL Hell as a result of thier upgrade to .NET 4.5 are encouraged by Bray to contact Microsoft as they are aware that there are problems and are actively working to resolve these issues.

.NET on Windows Phone 8: The Advantages of Compile in the Cloud

Moving to Windows Phone 8, Bray noted the following improvements that have been made:

  • CoreCLR is now the foundation for NET on WP8
  • Key NET4.5 capabilities are now on WP8
  • Compile in the Cloud means your apps will launch faster

Using compile in the cloud the average phone app can expect to see a 2x gain in performance on WP8 launch hardware. Previously assemblies were deployed in a situation that in effect treated the phone as a compiler– which isn’t optimal for either performance or battery life. But with compile in the cloud, MDIL (machine dependent instruction language) is used to outsource the compilation. The MDIL compiler produces MDIL assembly which is then deployed to the phone.

The Future

Bray was reserved when discussing the platform’s future, as he clearly did not want to make any public announcements of new features. However he did reiterate that Microsoft cares about .NET and noted that it is an integral part of all MS platforms that are shipped. Bray went on record that “We (Microsoft) want .NET to be successful.”

Looking ahead, Bray observed that assumptions change and as a result so should the .NET platform. The new areas for future focus:

  • Improving the device experience (Windows Phone, tablets, etc)
  • First class cloud experience
  • Heterogeneous development
  • Targeting multiple platforms at once

Again, while no specifics were announced, some interesting clues were left. As it was claimed lessons were learned from Silverlight, so it seems that Microsoft’s Singularity project has also found its way into different projects. Looking at MDIL for WP8, Channel 9 user “Felix9” noted in August 2012 that MDIL had previously appeared with Singularity’s Bartok compiler.


XAML related information

Announcing Windows Phone 8 SDK–Design Great Apps with Blend for Visual Studio 2012 [BlendInsider YouTube channel]

Blend for Visual Studio 2012 makes it easy to design great apps for Windows Phone 8 using the Windows Phone 8 SDK. Blend for Visual Studio 2012 is included with many versions of Visual Studio 2012, including the free VS 2012 Express for Windows Phone 8, VS 2012 Express for Windows 8, and VS 2012 Pro, Premium, and Ultimate. Read more on our team blog at http://blendinsider.com.

Announcing Windows Phone 8 SDK–Design Great Apps with Blend [//blendinsider, Oct 30, 2012]

The Blend team is excited to announce our latest release of Blend and Visual Studio XAML design tools that support Windows Phone 8 development. In this release, our big focus was on unifying the XAML design support across Blend and Visual Studio, similar to the design experience available for other XAML platforms like Windows Store Apps, WPF, and Silverlight.

Blend is included with Visual Studio 2012. This makes it easy for you to create great Windows Phone 8 applications. The free Visual Studio 2012 Express for Windows Phone 8 comes with Blend as well. For all you Visual Studio 2012 Pro, Premium, and Ultimate customers out there, installing the Windows Phone 8 SDK automatically enables Windows Phone 8 development in your installed version of Blend and Visual Studio.

A lot of the Blend features you have come to love in the previous edition of Windows Phone tools are now available in Visual Studio as well, including the Device Panel, better support for editing controls like the AppBar, and template editing.

In addition to these, we have added support for designing for multiple resolutions in the Device Panel.

All the features of Blend available in the previous edition of the Windows Phone tools are carried over to the Windows Phone 8 tools as well, including Behaviors, visual state editing, and sample data. If you have the Windows Phone 8 SDK installed, you also get full design support for building Windows Phone 7.5 (Mango) apps in Blend and Visual Studio.

See also: Visual Studio Express 2012 for Windows Phone [MSDN Library, Oct 26, 2012]

Visual Studio Express 2012 for Windows Phone is a complete development environment for creating Windows Phone apps. Visual Studio Express 2012 for Windows Phone includes development features such as Windows Phone project templates, a code editor, a Windows Phone-based visual designer, and a Toolbox that contains Windows Phone controls. It also includes integrated testing features such as simulation, monitoring and profiling, and the Windows Phone Store Test Kit. With Visual Studio Express 2012 for Windows Phone, you can debug and deploy your apps on Windows Phone Emulator or a Windows Phone device.

Supported features

With the exception of a few debugging features, the Windows Phone Add-in for Visual Studio 2012 has equivalent functionality to Visual Studio Express 2012 for Windows Phone. For detailed information about the supported debugging features, see Debugging apps for Windows Phone.

The projects that you create with either Visual Studio Express 2012 for Windows Phone or the Windows Phone Add-in for Visual Studio 2012 are compatible with Blend for Visual Studio. You can open these projects in Blend without any conversion issues or loss of functionality.

Unsupported features

Some features in Visual Studio 2012 Professional or higher are not supported when you are using the Windows Phone Add-in for Visual Studio 2012. These unsupported features include the following:

    • IntelliTrace

    • Lab Management

    • Testing

    • Data (add data source, schema compare)

    Writing Silverlight and WPF Apps with Windows Runtime XAML in Mind [Pete Brown in MSDN Magazine, Windows 8 Special Issue, Oct 12, 2012]

    Windows Runtime (WinRT) XAML for new Windows Store apps is the latest member of the XAML and C#/Visual Basic family many of us have come to love. It all officially started in 2006 with the Microsoft .NET Framework 3.0 and “Avalon” (later named Windows Presentation Foundation, or WPF). After that came several more revisions of WPF, including the latest, WPF 4.5, and alongside we’ve had seven named versions of Silverlight (including 1.1 and 5.1), several versions of Windows Phone and more. You’ll even find part of the XAML stack available on .NET Micro Framework devices.

    You might wonder why there are so many variations on XAML and the .NET Framework. Although many of the implementations have converged on similar uses (Silverlight to write desktop apps, for example), each platform was developed and optimized for different scenarios and target platforms. For example, Silverlight was designed to be cross-platform and Web-hosted. XAML on Windows Phone was designed for phone-specific scenarios and hardware, and WinRT XAML on Windows 8 was designed for high-performance, on the metal (x86/x64 and ARM), touch-first (but not touch-only) Windows Store apps.

    Nevertheless, these implementations of XAML have far more in common than not. It’s because of these similarities that the differences seem so pronounced. Of course, tiny differences can cause a lot of development challenges, something I know from personal experience and from talking with other developers. However, the fact that we can even talk about compatibility at a detail level illustrates the similarity between the languages, libraries and markup.

    In this article, I’m targeting two important scenarios: sharing code with a companion app and future-proofing your current development.

    Companion App This is a simultaneous code-sharing, or cross-compilation, scenario for WPF and Silverlight application developers who want to develop companion Windows Store apps for Windows 8 at the same time.

    Future Proofing In this scenario, developers are creating new WPF and Silverlight applications today but are not currently targeting Windows 8. When the organization adopts Windows 8, the developers want to be ready; they want to help ensure that appropriate portions of their apps will be more easily ported to the new Windows UI.

    Decades of programming experience have taught us that reuse and portability are never free. However, with the techniques covered here, you’ll find much of the effort a minimal increment over what you would normally do to create well-architected apps.

    Thoughtful Architecture Is Essential

    Breaking large applications into smaller apps is possible only if you have good architecture to begin with. In fact, if your application has a lot of interdependencies between code modules, a lot of heavy class hierarchies, or otherwise feels like a ball of mud or throwaway code, reusing or porting anything will be extremely difficult. But don’t despair! Code can be refactored, and new code can be written with the new architecture in mind.

    When designing new apps, I encourage XAML developers to follow a few key approaches: binding, the Model-View-ViewModel (MVVM) pattern and service classes.

    Binding The more you embrace data binding when developing in XAML, the easier it is to keep your logic separated from the UI. Ideally, you set the DataContext for the UI, and everything else is handled by binding with data or commands. In practice, few apps are able to attain this level of separation, but the closer you get, the easier your life will be.

    The MVVM Pattern The MVVM pattern goes hand-in-hand with data binding. The ViewModel is what the UI will bind to. There’s a ton of great information (and toolkits, which I’ll cover later) available for free on the Internet and in books, so I won’t rehash that here.

    Service Classes This approach is not to be confused with Web services. Instead, these are classes that provide reusable functionality on the client. In some cases, they might call out to RESTful or other services. In other cases, they might interface with your business logic. In all cases, they encapsulate potentially volatile code and make swapping out implementations easier. For example, in Figure 1, the ViewModel talks to service classes in order to use both platform services and to resolve external dependencies.

    Relationship Between the ViewModel and Service Classes
    Figure 1 Relationship Between the ViewModel and Service Classes

    I know. You’re thinking, “Ugh! Another layer diagram.” But you know how important these concepts are. The intent is to decouple yourself from the platform you’re on as much as is reasonable within your budget and time constraints. By factoring out code that, for example, makes COM or p-invoke calls into desktop elements such as Windows Imaging or DirectShow, you can more easily replace that implementation with the WinRT camera API in your Windows Store app. Service classes are also a great place to encapsulate other platform differences, such as contract implementations: sending an e-mail from your Windows Store app would use a contract, but on the desktop it would likely mean automating Outlook or hooking into an SMTP server.

    Of course, it’s easy to go overboard with architecture and never actually deliver. Good architecture should make development easier, not harder. If you find your team struggling with the minutiae of a particular architectural pattern, you’re probably wasting time. Instead, understand the patterns and what they bring, and then make intelligent and informed decisions about the trade-offs. In most cases, implementing 85 percent of a great architecture is better than 0 percent of the same. Similarly, the cost involved in getting that last 15 percent implemented is often not worth it.

    Once you separate out platform-dependent code, quite a bit of other nontrivial code can be reused.

    Wrapping Up

    WinRT XAML, Silverlight and WPF have been created with different purposes in mind, but they’re more similar than different. Sharing code between them is easy, and sharing XAML is possible. There are lots of additional techniques you can follow to target all three platforms and move from the desktop to the new Windows Store UI. I’d love to continue this conversation on Twitter and on my blog at 10rem.net. If you’ve used other techniques for multi-targeting or porting code to the Windows Runtime, I’d love to hear from you.


    Pete Brown is the Windows 8 XAML and gadget guy at Microsoft. He’s also the author of “Silverlight 5 in Action” (Manning Publications, 2012) and “Windows 8 XAML in Action” (Manning Publications, 2012). His blog and Web site are 10rem.net, and you can follow him on Twitter at twitter.com/pete_brown.

    Thanks to the following technical expert for reviewing this article: Tim Heuer

    XAML TV – Pete Brown: Windows 8 XAML for Silverlight/WPF Developers [xamltv YouTube channel, July 10, 2012]

    Windows 8 Metro style XAML apps represent the newest member of the .NET/XAML family that includes WPF, Silverlight, Windows Phone, and more. In this episode, we join Pete Brown, XAML guy at Microsoft, for a brief introduction to Metro style apps with a particular focus on what may be new or different for people coming from Silverlight and WPF.

    Code sharing between Windows platforms

    Maximize code reuse between Windows Phone 8 and Windows 8 [MSDN Library, Oct 26, 2012]

    In this section, we will help you make the right choices to maximize code reuse in your apps. As a developer, you want to streamline your development and make maintaining your apps as efficient as possible. By working smarter, you give yourself more time to develop more apps and fill the marketplace with your creations. When building an app for Windows Phone 8 and Windows 8, you should look for opportunities to share code, designs, and assets as much as possible so that you maximize the return on your investment. This section describes the sharing techniques that you can use when building you app for both platforms.

    Sharing techniques to maximize code reuse

    The following table shows some of the techniques you can use to share code between your Windows Phone 8 and Windows 8 apps. Each is described in detail in the topics to which they are linked. The table calls out whether a technique applies to managed code, C# or VB, or native (C++) code. You can choose any of these techniques, or a combination of them.

    Sharing technique

    When to use

    Separate UI and app logic using the Model-View-ViewModel pattern

    This guidance is applicable to many app types, but particularly to apps that have a XAML UI. Separation allows you to write the app logic and to concentrate on user experience design separately. An added benefit is that your app logic is more likely to be common for your app on both platforms, and therefore is a great candidate for code sharing using the rest of the techniques described here. Model-View-ViewModel (MVVM) is a great way to achieve this separation.

    Share functionality using Portable Class Libraries

    Windows Phone 8 and Windows 8 share the same .NET Framework engine. In a XAML app, most of your app logic will be written in managed code. If you are using the MVVM design pattern, you have the potential to share your viewmodel and potentially your model. Note that Portable Class Libraries are a .NET Framework concept and don’t support C++.

    Share code with Add as Link

    Use this technique for code that is non-portable and therefore can’t be implemented in a Portable Class Library. For example, Windows Phone 8 and Windows 8 can use the common Windows Runtime API surface to harness the power of each platform for networking, proximity, in-app purchase, and many other features. Portable Class Libraries don’t support Windows Runtime API. Instead, you can abstract this non-portable code, which is common to both platforms, into a class that can be shared using Add as Link in Visual Studio. In C++ projects files are added to projects as linked files by default.

    Share using Windows Runtime Components

    In addition to consuming the common Windows Runtime API available on both platforms, you can write your own Windows Runtime Component to make your functionality available in all supported languages. This can be written in C++ and consumed by C# or VB. This is a very useful technique for language interoperability or for when you want to write compute-intensive code in C++ and use it in all languages.

    Sharing XAML UI

    The UI in Windows Phone 8 and Windows 8 is written in XAML. However, the XAML implementations are not portable between the platforms. But you can isolate some of your custom basic UI building blocks into UserControls and share those classes as linked files that will be compiled for each platform. This technique is limited and should be used only for simple, reusable parts of your UI. The core of your UI should be built and tailored separately for each platform.

    Conditional compilation with preprocessor directives

    If you have functionality that’s implemented differently for Windows Phone 8 and Windows 8, you can use conditional compilation to compile the code suitably for each platform. You can’t use conditional compilation in a Portable Class Library. How much you adopt this technique will depend on your app complexity, but it can lead to more difficult code maintenance if used extensively.

    Windows Phone 8 and Windows 8 platform comparison [MSDN Library, Oct 26, 2012]

    The release of Windows Phone 8 is a significant step toward convergence with Windows 8. Here, we compare the Windows Phone 8 and Windows 8 development platforms, and discuss how developers can create apps for both platforms and maximize code reuse.

    This topic contains the following sections.

    Common native API

    Windows Phone 8 now includes support for building C++ games using our new Windows 8 aligned Direct3D app model. The set of native APIs that are common to Windows Phone 8 and Windows 8 are listed in the following table.

    Common native API

    • DirectX 11.1
    • XAudio2
    • MediaEngine
    • STL
    • CRT
    • WinSock

    For more info about native API support for Windows Phone 8, see the following:

    Common Windows Runtime API

    Windows Runtime is a technology first introduced in Windows 8 and which offers a core infrastructure, a common type system, and a standard programming model. It’s implemented in C++ and projected into C#, VB, C++, and JavaScript, so it’s easy to consume naturally in the language of your choice. A significant subset of Windows Runtime is built natively into Windows Phone 8, with the functionality exposed to all supported languages. This gives you the ability to use the same API for common tasks such as networking, working with sensors, processing location data, and implementing in-app purchase. By using common Windows Runtime API in your app, you increase the potential to share code between your Windows Phone 8 and Windows Store apps to save time and improve the maintainability of your apps over time. The following table lists the Windows Runtime APIs that are common to both platforms.

    Common Windows Runtime API

    • Networking
    • Sensors
    • Proximity
    • Storage
    • DataSaver/Connection Manager
    • Location
    • Touch
    • Online Identity
    • Keyboard
    • Launchers & Choosers
    • In-App Purchase
    • Sensors
    • Threading
    • Base Types/ Windows.Foundation

    We’ve also added Windows Runtime APIs for the phone to enable more phone scenarios, including APIs for speech synthesis and recognition, and VoIP. The combination of Windows Runtime APIs adopted from Windows 8 and the additional Windows Runtime APIs we’ve added on the phone is called Windows Phone Runtime API. For more info about the Windows Phone Runtime API set, see Windows Phone Runtime API.

    Shared .NET engine

    You can leverage the same .NET engine in your XAML apps for Windows Phone 8 and Windows 8, and use sharing techniques to maximize code reuse for these apps on both platforms. For more info, see .NET API for Windows Phone.

    Similar XAML UI controls

    Windows Phone 8 and Windows 8 have similar but different design guidelines and building blocks used to create your UI. The core guideline for UI development in Windows Phone 8 and Windows 8 is to design the user experience for your app tailored for each platform. It’s important to make your app look right and be immersive on each device on which it runs to create the best possible experience for your app users.

    On Windows Phone 8 you’ll want to create your UI to target the phone form factor, supported screen resolutions, and unique user experiences such as lock screen integration, live Tiles, and the navigation model. Similarly, on Windows 8, your Windows Store app should adhere to Windows 8 user experience best practices, and take advantage of the platform’s support for different app views and navigation controls, and of integration with the device through contracts and the many other features that will enhance your app and make it a success.

    You create your UI on both platforms using XAML. Your app will consist of one or more pages, and each page contains a UI created by and customized by UI controls. The set of controls available on Windows Phone 8 is available in the System.Windows.Controls namespace. The set of controls used on Windows 8 is in the Windows.UI.Xaml.Controls namespace. Although these are different namespaces and the types are different, there’s a lot of similarity in the controls that are supported. Most of the controls are named the same and will be familiar to you coming from either platform. This supports design reuse—you can design your app for Windows Phone 8 and Windows 8 with the same UI building blocks in mind. For a comparison of the control sets available on both platforms, see XAML controls comparison between Windows Phone 8 and Windows 8.

    Cross Platform Development : Windows 8 and Windows Phone 8 [Amit Dey MSDN blog, Nov 6, 2012]

    Introduction

    With the recent launch of Windows 8 and Windows Phone 8, it is a great opportunity for App Developers to target these platforms. Both of these platforms provide multiple options to App Developers in terms of Programming Language and frameworks. Some of the languages and framework options are common across these platforms and hence facilitate cross platform development. If you are an App developer who would like to develop Apps for both these platforms then you should think about cross platform development. Think about Portable Common API Layer and minimal platform specific Layer. This will reduce development effort and increase consistency and maintainability. Let us analyze what option we have.

    Following are the all Language + Framework options provided for both of these platforms

    Windows 8

      1. C# + XAML
      2. Visual Basic + XAML
      3. C++ + XAML
      4. C++ + XAML + Direct2D
      5. C++ + Direct3D
      6. JavaScript + HTML5

        Windows Phone 8

          1. C# + XAML
          2. C# + XAML + Direct3D
          3. C# + HTML5
          4. VisualBasic + XAML
          5. VisualBasic + Direct3D
          6. VisualBasic + HTML5
          7. C++ + XAML + Direct3D
          8. C++ + Direct3D

            Cross Platform Development Options

            The Options you have depends on the what kind of App you are making

            Apps

            If you want to make form based Applications with Event Driven User Controls like buttons, textboxes and labels then XAML is your best bet.

              1. C# + XAML
              2. Visual Basic + XAML
              3. C++ + XAML

                You can read about this in more detail here Cross Platform Development : Windows 8 and Windows Phone 8 : C# + XAML

                Games

                If on the other hand you are interested in 2D and 3D Graphics Intensive Apps like Games then Direct3D is the way to go.

                  1. C++ + Direct3D

                  Share functionality using Portable Class Libraries [MSDN Library, Oct 26, 2012]

                  This topic explains what a Portable Class Library is and how you can use it to share code between your apps for Windows Phone 8 and Windows 8.

                  This topic contains the following sections.

                  Portable Class Libraries and MVVM

                  When you create your app for Windows Phone 8 and Windows 8 using the Model-View-ViewModel (MVVM) pattern and using .NET APIs, you have the potential to share a lot of code in a Portable Class Library. Your ViewModel and Model can be designed to be portable and you should place these in a Portable Class Library. The views of your app, and the startup code, typically are platform-specific and should be implemented in your Windows Phone 8 and Windows 8 app projects. This is illustrated in the following diagram.

                  Alignment_Concept_PCL_MVVM

                  If your ViewModel needs to call platform-specific code, you should abstract that functionality into the platform-independent interface and use the interface in the Portable Class Library. The interface can then be implemented in a platform-specific way in each app project. This is a very powerful code-sharing technique and allows binary sharing because the Portable Class Library is compiled once and then used in multiple platforms.

                  Create Cross-platform Apps using Portable Class Libraries [BUILD session, Nov 2, 2012] PPTX

                  [00:37:28]

                  clip_image002

                  This architecture is described in MSDN Magazine article by David Kean:

                  From: Create a Continuous Client Using Portable Class Libraries [MSDN Magazine, March 2012]
                  I feel lucky to live in the days of continuously connected devices. I love that I’m able to reply to e-mail using my phone while riding the bus home. It’s amazing to be able to Skype with my family on the other side of the world and team up with like-minded gamers across the country on my Xbox. However, in this world of permanent Internet connectivity, there is, as Joshua Topolsky puts it, “a missing link in our computing experience” (engt.co/9GVeKl).
                  This missing link refers to the lack of what Topolsky calls a continuous client; that is, a solution to the broken workflow that occurs today when you move from one device to another. As I switch among my PC, tablet and phone in a typical day, my current browsing session, documents, windows and application state should naturally flow to all of them. That way, I’d spend less time on context switching and more time on actual work and play.
                  In this article, I’ll show you how to build a simple continuous client application that spans multiple devices and platforms. I’ll make use of the new Portable Class Libraries (PCLs) to ease the development of a cross-platform application, and the cloud—in particular Windows Azure AppFabric Service Bus—to handle the communication between the devices.

                  [00:39:40]

                  With this kind of architecture we can build a Windows and a Windows Phone app and we can connect to the cloud, and sink data between them. … but in a lot of cases you want to target more platforms … you also need an iOS and an Android version of your application. … The pretty good solution to that is to use these tools from a company called Xamarin. … These basically will let you run C# code … platform specific user interface for these platforms …

                  clip_image004

                  [00:41:00] We will look at the demo of that: Twitter Search

                  [00:44:38] In review: what we learned

                  How to create cross-platform apps that take full advantage of platform-specific features while maximizing code reuse for the rest of your app

                  • Share code across platforms with Portable Class Libraries
                  • Use the MVVM pattern to write cross-platform apps
                  • Put models and view models in portable libraries
                  • Create platform-specific views
                  • Create portable abstractions for non-portable functionality
                  • Implement the abstractions for each platform you target
                  • Consider using a service locator or IoC container to hook up implementations

                  How much of a reduction actually is that? … People generally report from 60% at the low end to 95% at the high-end for the code that can be be shared between the platforms. … Using these patterns you can definitely reduce the work …

                  http://tinyurl.com/Build2012PCL


                  Code sharing with 3d party frameworks

                  New tools for Windows Phone 8 save developers time and money [Windows Phone Developer Blog, Oct 30, 2012]

                  Tools, cross-platform frameworks …

                  On the C#/XAML development side, partners and communities have been getting ready. Here are the early birds who are supporting Windows Phone 8:

                  • MVVM Light Toolkit gets a fresh new version that supports Windows Phone 8. Read the details on Laurent Bugnion’s blog.
                  • Telerik today released a new version of its RadControls, with new, unique controls for Windows Phone 8. //Build attendees can visit Telerik on the Expo floor.
                  • Infragistics now includes Windows Phone 8 support with its NetAdvantage offering. //Build attendees can visit Infragistics on the Expo floor
                  • XAML Spy, the visual runtime inspector debugging tool from First Floor Software, adds support for Windows Phone 8 today.
                  • Xamarin releases Xamarin.Mobile, a single API developers can use for common device services like contacts, camera, and geolocation, with Windows 8 and Windows Phone 8 support. //Build attendees can visit Xamarin on the Expo floor

                  What is Xamarin.Mobile? [Xamarin, Ot 30, 2012]

                  Xamarin.Mobile is a library that exposes a single set of APIs for accessing common mobile device functionality across iOS, Android, and Windows platforms. This increases the amount of code developers can share across mobile platforms, making mobile app development easier and faster.

                  Xamarin.Mobile currently abstracts the contacts, camera, and geo-location APIs across iOS, Android and Windows platforms. Future plans include notifications and accelerometer services.

                  Release Notes

                  Release v0.6

                  Features:

                  • Windows 8 support for Xamarin.Media and Xamarin.Geolocation.
                  • Windows Phone 8 support.

                  Fixes:

                  • Fixed positioning issues with MediaPicker.Pick* on retina iPads and iOS6.
                  • Fixed MediaPicker presenting under certain view controller hierarchies.
                  • Fixed incorrect Position.Timestamp on Android.
                  • Fixed MediaPicker.Take* for Android devices with front facing cameras only.

                  Further release notes are available in the readme.txt file included in the download.

                  Real-World Software Development– Interviewing a Programming Guru about Mobile and Cloud [Bruno Terkaly’s MSDN blog, Aug 18, 2012] (this is also highly recommended from the overall best practices point of view)

                  There are numerous notification services that are needed to support all these device types.

                  007

                  Building Cross Platform Applications [Xamarin documentation, July 21, 2012]
                  Best Practices for Developing Mobile Applications with Xamarin

                  Xamarin is  not  just  a “write-once, run everywhere” platform,  because one of its strengths is  the ability to implement native user interfaces specifically for each platform. However, with thoughtful design it’s  still possible to share most of the non-user interface code and get the best of both worlds: write your data storage and business logic code once, and present native UIs on each platform. This document discusses a general architectural approach to achieve this goal.

                  Here is a summary of the key points for creating Xamarin cross-platform apps:

                  • Use C# – Write your apps in C#.  Existing  code written in C# can be ported to iOS and Android using Xamarin very easily, and obviously used on Windows Phone.
                  • Utilize the MVC  design pattern – Develop your  application’s User Interface using the Model/View/Controller pattern.  Architect your application using a Model/View/Controller approach or a Model/View/ViewModel approach where there is a clear separation between the “Model” and the rest. Determine which parts of your application will be using native user interface elements of each platform (iOS, Android, Windows Phone and Windows 8/RT) and use this as a guideline to split your application into two components: “Core” and “UserInterface”.
                  • Build native UIs  – Each OS-specific application provides  a different user-interface layer (implemented in C# with the assistance of native UI design tools):

                  1. On iOS use the MonoTouch.UIKit APIs to create native-looking applications, optionally utilizing Apple’s Interface Builder.

                  2. On Android, use Android. Views to create native-looking applications, taking advantage of Xamarin’s UI designer

                  3. On Windows Phone you will be using the XAML/Silverlight presentation layer, using Visual Studio or Blend’s UI designer

                  4. On Windows 8, use the Metro APIs to create a native user experience.

                  The amount of code re-use will depend largely on how much code is kept in the shared  core and how much code is user-interface specific. The  core code is anything that does not interact directly with the user, but instead provides services for parts of the application that will collect and display this information.

                  To increase the amount of code re-use, you can adopt cross-platform components that provide common services across all these systems such as:

                  • SQLite-NET for local SQL storage,
                  • Xamarin.Mobile for accessing device-specific capabilities including the camera, contacts and geolocation,
                  • Using framework features for networking, web services, IO and more.

                  Some of these components are implemented in the  Tasky Pro and MWC 2012 case studies.

                  SEPARATE REUSABLE CODE INTO A CORE LIBRARY

                  By following the principle of separation of responsibility by layering your application architecture and then moving core functionality that is platform agnostic into a reusable core library, you can maximize code sharing across platforms, as the figure below illustrates:


                  Cloud backends made super-easy: Windows Azure Mobile Services

                  Getting Started with Windows Azure Mobile Services [windowsazure YouTube channel, Aug 28, 2012]

                  Scott Guthrie provides an introduction to Windows Azure Mobile Services. Mobile Services makes it easy to add structured storage, user authentication, and push notifications to your Windows 8 app. Let your Windows 8 app unleash the power of the cloud and leave the backend to us. Learn more athttp://www.windowsazure.com/mobile.

                  Announcing Windows Azure Mobile Services [Scott Guthrie’s blog, Aug 28, 2012]

                  … I’m excited to announce a new capability we are adding to Windows Azure today:Windows Azure Mobile Services

                  Windows Azure Mobile Services makes it incredibly easy to connect a scalable cloud backend to your client and mobile applications.  It allows you to easily store structured data in the cloud that can span both devices and users, integrate it with user authentication, as well as send out updates to clients via push notifications.

                  Today’s release enables you to add these capabilities to any Windows 8 app in literally minutes, and provides a super productive way for you to quickly build out your app ideas.  We’ll also be adding support to enable these same scenarios for Windows Phone, iOS, and Android devices soon.

                  Read this getting started tutorial to walkthrough how you can build (in less than 5 minutes) a simple Windows 8 “Todo List” app that is cloud enabled using Windows Azure Mobile Services.  Or watch this video of me showing how to do it step by step.

                  Storing Data in the Cloud

                  Storing data in the cloud with Windows Azure Mobile Services is incredibly easy. When you create a Windows Azure Mobile Service, we automatically associate it with a SQL Database inside Windows Azure.  The Windows Azure Mobile Service backend then provides built-in support for enabling remote apps to securely store and retrieve data from it (using secure REST end-points utilizing a JSON-based ODATA format) – without you having to write or deploy any custom server code.  Built-in management support is provided within the Windows Azure portal for creating new tables, browsing data, setting indexes, and controlling access permissions.

                  This makes it incredibly easy to connect client applications to the cloud, and enables client developers who don’t have a server-code background to be productive from the very beginning.  They can instead focus on building the client app experience, and leverage Windows Azure Mobile Services to provide the cloud backend services they require.

                  User Authentication and Push Notifications

                  Windows Azure Mobile Services also make it incredibly easy to integrate user authentication/authorization and push notifications within your applications.  You can use these capabilities to enable authentication and fine grain access control permissions to the data you store in the cloud, as well as to trigger push notifications to users/devices when the data changes.  Windows Azure Mobile Services supports the concept of “server scripts” (small chunks of server-side script that executes in response to actions) that make it really easy to enable these scenarios.

                  Manage and Monitor your Mobile Service

                  Just like with every other service in Windows Azure, you can monitor usage and metrics of your mobile service backend using the “Dashboard” tab within the Windows Azure Portal.

                  The dashboard tab provides a built-in monitoring view of the API calls, Bandwidth, and server CPU cycles of your Windows Azure Mobile Service.   You can also use the “Logs” tab within the portal to review error messages.  This makes it easy to monitor and track how your application is doing.

                  Scale Up as Your Business Grows

                  Windows Azure Mobile Services now allows every Windows Azure customer to create and run up to 10 Mobile Services in a free, shared/multi-tenant hosting environment (where your mobile backend will be one of multiple apps running on a shared set of server resources).  This provides an easy way to get started on projects at no cost beyond the database you connect your Windows Azure Mobile Service to (note: each Windows Azure free trial account also includes a 1GB SQL Database that you can use with any number of apps or Windows Azure Mobile Services).

                  Summary

                  I’ve only scratched the surface of what you can do with Windows Azure Mobile Services – there are a lot more features to explore.

                  With Windows Azure Mobile Services you’ll be able to build mobile app experiences faster than ever, and enable even better user experiences – by connecting your client apps to the cloud.

                  Visit the Windows Azure Mobile Services development center to learn more, and build your first Windows 8 app connected with Windows Azure today.  And read this getting started tutorial to walkthrough how you can build (in less than 5 minutes) a simple Windows 8 “Todo List” app that is cloud enabled using Windows Azure Mobile Services.

                  Hope this helps,

                  Scott

                  Tuesday, August 28, 2012 4:14 PM by ScottGu

                  @Vlad/@Mark,

                  >>>>>> Do you plan to offer HTTP/REST API as well at some point?

                  We are going to publish documentation for the HTTP REST APIs shortly – which will make it easy for anyone to consume them from any platform.  We’ll then provide pre-built REST helper methods for Win8/iOS/Android/others for those who want to work with language libraries as opposed to raw REST ones.

                  Tuesday, August 28, 2012 4:16 PM by ScottGu

                  @FDanconia,
                  >>>>>> When you say “Windows 8 app”, do you mean a Metro app, or a Desktop app, or both?

                  The language libraries we are providing today work with WinRT – so you’d use them within Windows 8 Store Apps.  But the underlying features can be accessed by any app using the REST APIs (including desktop ones). [So even web based, HTML5/JavaScript et al, client applications – discussed in the last section – can use the Windows Azure Mobile Services.]

                  @Jeff,
                  >>>>>> I am confused. Scalability, user management, structured data – all of the features, with the arguable exception of push notifications, are useful for all types of applications. What about this is “mobile”?

                  We support all of those capabilities with other Azure features today as well (web-sites, storage, databases, cloud services, etc).  You can also build your own mobile backends today using those existing features/capabilities to power your mobile clients.

                  The reason we are introducing Windows Azure Mobile Services is because a lot of developers don’t have the time/skillset/inclination to have to build a custom mobile backend themselves.  Instead they’d like to be able to leverage an existing solution to get started and then customize/extend further only as needed when their business grows.  Azure Mobile Services makes it really easy for them to do this – while preserving the ability to easily extend it with other azure features in the future.

                  More information:
                  Introducing Windows Azure Mobile Services AKA – The birth of ZUMO [on “the Joy of Code” blog by Josh Twist, Aug 30, 2012]
                  Going deep with Mobile Services data [on “the Joy of Code” blog by Josh Twist, Sept 2, 2012]
                  Understanding the pipeline (and sending complex objects into Mobile Services) [on “the Joy of Code” blog by Josh Twist, Sept 10, 2012]
                  Windows Azure Mobile Services – doto sample [MSDN Code Sample by Josh Twist, Sept 25, 2012]
                  Making HTTP requests from Scripts in Mobile Services [on “the Joy of Code” blog by Josh Twist, Sept 27, 2012]

                  It’s no secret that my favorite feature of our first release of Mobile Services is the ability to execute scripts on the server. This is useful for all kinds of scenarios from validation and authorization to sending push notifications. We made it very easy to send push notifications via WNS (Windows Notification Services), it’s basically a single code statement:

                  HTTP with request

                  It’s also no secret that the Mobile Services runtime uses NodeJS to give you the power of JavaScript on the server – with the ability to require some of the best modules in Node, including my favorite: request from Mikeal.

                  Now that we understand push and HTTP wouldn’t it be cool to pull the two together, and use the power of the internet to help us find an image to accompany our push notification. Imagine we want to send all our devices a live tile with an image whenever a new item is added to our list. And what’s more we want the image to be something that portrays the text of item inserted.

                  Enter Bing Search.

                  BUILD 2012 – the week we discovered ‘kickassium’ [on “the Joy of Code” blog by Josh Twist, Nov 4, 2012]

                  [tl;dr – the code for my sessions is available further down in this post on my github]

                  It’s been a very long week, but a very good one. Windows Azure Mobile Services got it’s first large piece of airtime at the BUILD conference and the reaction has been great. Here’s just a couple of my favorite quotes so far from the week:

                  “Mobile Services is the best thing at BUILD, and there’s been a lot of cool stuff at BUILD” – Attendee in person

                  “I’m tempted to use Windows Azure #mobileservices for the back end of everything from now on. Super super awesome stuff.#windowsazureAndy Cross

                  “Starting #Azure #MobileServices with @joshtwist. I heard that in order to make it they had to locate the rare mineral Kickassium.#bldwin”- James Chambers

                  Hackathon

                  The BUILD team also hosted a hackathon and Mobile Services featured prominently. In fact two of the three winners of the hackathon was built on Mobile Services and you can watch the team talk about their experience in their live interview on Channel 9 (link to come when the content goes live). Again, some favorite quotes from the winning teams (some of which were mentored by the incredible Paul Batum):

                  “I was watching the Mobile services talk on the live stream, and as I was watching it I started hooking it up. By the time he finished his talk, I got the backend for our app done” – Social Squares, winner

                  “We got together on Monday and we did a lot of work – he did a service layer, I did a web service layer, we did bunch of stuff that would help [our app] to communicate, and then we went to Josh’s session… and we threw everything away and used Mobile Services. What took us roughly 2000 lines of code, we got for free with Mobile Services” – QBranch, winner

                  Sessions

                  I had three presentations at BUILD, including a demo at the beginning of the Windows Azure Keynote – check it out. Mobile Services is 10 minutes in: http://channel9.msdn.com/Events/Build/2012/1-002

                  I also had two breakout sessions and I’m pleased to announce that the code for these is now available (links below each session):

                  Developing Mobile Solutions on Windows Azure Part I

                  We take a Windows Phone 8 application that has no connectivity and uses no cloud services, to building out a whole connected scenario in 60 minutes. There’s a lot of live coding, risk and we even get (entirely by coincidence) James Chambers up on stage for some audience interaction that doesn’t quite go to plan! The code for this is up on github here(download zip).

                  Also, be sure to checkout my colleagues Nick and Chris’ awesome session which follows on from this: Developing Mobile Solutions on Windows Azure Part II.

                  Windows 8 Connectathon with Windows Azure Mobile Services

                  In this session, I build a Windows 8 application starting from the Mobile Services quickstart, going into some detail on authentication, scripts and push notifications including managing channels. The code for is up ongithub here (download zip) and – due to popular demand I created a C# version of the Windows 8 client. The Windows Phone client was pretty easy – I’ll leave that as an exercise for the reader.

                  Channel 9 Live

                  Paul and I were also interviewed by Scott Hanselman on Channel 9 Live – right after the keynote. We had a blast talking to Scott about Mobile Services and got to answer some questions coming in from the audience.

                  One of the outcomes of the Channel 9 interview was we promised to setup a Mobile Services UserVoice. We never want to break a promise on Mobile Services so here you go: http://mobileservices.uservoice.com – so please log your requests and get voting! Don’t forget about our forums and always feel free to reach out to me on twitter @joshtwist.

                  Even more information:
                  Introduction to Consuming Azure Mobile Services from iOS (in 5 parts) [Bruno Terkaly’s MSDN blog, Sept 26-27, 2012]
                  Introduction to Consuming Azure Mobile Services from Android (in 4 parts) [Bruno Terkaly’s MSDN blog, Oct 3, 2012]
                  What Windows 8 Developers Should Know About The Cloud [Bruno Terkaly’s MSDN blog, July 11, 2012]
                  Windows Azure Mobile Services videos on Channel 9 (7 so far) [Aug 28-Nov 3, 2012]
                  – IMPORTANT: Windows Azure Mobile Services: New support for iOS apps, Facebook/Twitter/Google identity, Emails, SMS, Blobs, Service Bus and more [Scott Guthrie’s blog, Oct 16, 2012]
                  – IMPORTANT: Announcing the Windows Azure Mobile Services October Update [Windows Azure MSDN blog, Oct 17, 2012]
                  – IMPORTANT: Announcing Open Sourcing of Windows Azure Mobile Services SDK on GitHub, and Partnership with Xamarin [Windows Azure MSDN blog, Sept 20, 2012]
                  – IMPORTANT: Building out Mobile Services support to Windows Phone 8 [Windows Azure MSDN blog, Nov 1, 2012]
                  – IMPORTANT: Get started with Mobile Services (Windows Store, Windows Phone 8, and iOS tutorials) [Windows Azure site,  Oct 25, 2012]
                  – IMPORTANT: Xamarin partners with Microsoft to support Windows Azure Mobile Services on Android and iOS [Xamarin blog, Sept 20, 2012]

                  Our friends at Microsoft recently introduced Windows Azure Mobile Services, a cloud platform that provides a scalable backend for mobile applications. It’s an easy way to add login capabilities and remote data storage to your application without building your own backend.

                  We are really pleased to announce that we have partnered with Microsoft to bring Mobile Services to iOS and Android developers, enabling them to easily use Microsoft’s cloud service from a common C# code base. While we have long enjoyed a productive relationship with Microsoft, we are excited to collaborating with Microsoft at a new level and to help Windows Azure Mobile Services and Microsoft reach additional platforms.

                  We are making a preview of our cross-platform Azure Mobile Services client framework available today on GitHub under a permissive open source software license. The framework, which is a port of Microsoft’s own Mobile Services client library, will make it easy for developers to use Microsoft’s hosted backend in their Xamarin-powered Android and iOS applications. You can start using it today in your own projects.

                  Azure Mobile Services offers elastic scalability, allowing you to get the capacity that you need as the popularity of your application grows. The client framework takes advantage of your favorite C# features to simplify data storage and retrieval. For example, you can access your remote data with LINQ queries instead of crafting your own REST API calls. Instead of dealing with a schema and parsing database output, you use attributes to associate remote data fields with class properties.


                  5. Web based, HTML5/JavaScript et al, client applications

                  Announcing Windows Phone 8 [Windows Phone blog, June 20, 2012]

                  … We’ve based the next release of Windows Phone on the rock-solid technology core of Windows 8. It means Windows Phone and its bigger sibling will share common networking, security, media and web browser technology, and a common file system. That translates into better performance, more features, and new opportunities for app developers and hardware makers to innovate faster.

                  This new shared core—along with all the extra work we’ve done on top of it—opens up a new world of capabilities, which you don’t have to be a techie to appreciate. Here’s a taste:

                  Internet Explorer 10: The next version of Windows Phone comes with the same web browsing engine that’s headed for Window 8 PCs and tablets. IE10 is faster and more secure, with advanced anti-phishing features like SmartScreen Filter to block dangerous websites and malware.

                  Creating a custom Tile to link to your website [Windows Phone Developer blog, Oct 19, 2012]

                  This article guides you through the process of creating a custom pinned Tile that links to your website. This helps you control your brand when users pin your site to their Windows Phone Start screen. This works on phones running Windows Phone 7 and Windows Phone 8.

                    Welcome to Internet Explorer 10 [internetexplorer YouTube channel, Oct 26, 2012]

                    Internet Explorer 10. Fast, fluid, perfect for touch

                    Internet Explorer 10 Wins (Again) on Performance [Exploring IE blog, Nov 6, 2012]

                    Internet Explorer 10 is fast and fluid, and built from the ground up for real-world performance. Growing evidence shows Internet Explorer as the fastest web browser on Windows 8.

                    1. Earlier today, New Relic published additional evidence showing that Internet Explorer 10 is the fastest Windows browser. New Relic monitors page views for thousands of Internet sites, and found that IE10 and IE9 have the “fastest browser response time on Windows, with IE10 showing a notable increase over IE9.”

                    ew image
                    Relic blog
                    showing Windows browser response times.
                    (Lower scores are faster.)

                    Find your web browser on the chart above. Are you running the fastest Windows browser—or the slowest?

                    2. On September 24, 2012, Tom’s Hardware ran a story on RoboHornet, a set of open-sourced micro-benchmarks released with Google participation on Github. Not surprisingly, they found “Internet Explorer 10 smashes the competition, performing 37% better than even the latest version of Google’s Chrome.”

                    Our team built a demo using RoboHornet to run the micro-benchmark suite in the context of a real-world scenario, releasing the demo as RoboHornet Pro. We believe that this type of real world testing is much more representative of web browser performance than micro-benchmarks.

                    Demo of RoboHornet Pro on IE10 and Chrome 21 on Windows 8 athttp://ie.microsoft.com/testdrive/performance/robohornetpro/. For more info about the demo and real world site web performance, check out the blog at http://blogs.windows.com/ie/b/ie/archive/2012/09/25/internet-explorer-10-may-score-well-with-robohornet-but-it-s-even-better-for-web-browsing-in-the-real-world.aspx

                    3. On September 18, 2012, Strangeloop Networks published a report showing performance results from 2,000 of the world’s top retail sites, finding that “Internet Explorer 10 rendered pages faster than other browsers” and that“IE10 served pages 8% faster than Chrome 20.” The tests used Webpagetest.org, an open-source project primarily developed and supported by Google.

                    image

                    These unpaid, independent endorsements are just three votes in favor of IE10’s real-world performance. Since the arrival of Windows 8, millions more are using Internet Explorer 10 and learning first-hand that IE10 is fast, fluid, and perfect for touch.

                    Roger Capriotti

                    Director, Internet Explorer Marketing

                    Internet Explorer 10 Now Available with Windows 8 [Exploring IE blog, Oct 26, 2012]

                    Today, the Windows team shared that after much anticipation, Windows 8 is available to the world.

                    Windows 8 represents a tremendous step forward in reimagining what people can expect from the devices in their life – whether PC, tablet, or something that can be both.

                    The entirely new Internet Explorer 10 is a huge part of the reimagined Windows experience.

                    IE10 is the Windows 8 browser. Built specifically to make the web a first class citizen on your new Windows 8 device right alongside apps.

                    It is exceptionally fast and fluid when it comes to performance. Most importantly, IE10 is arguably the first browser that is perfect for touch.

                    With an entirely new modern touch-first UI, IE10 raises the bar for what we should expect from the web on new modern devices. The underlying platform innovations in IE10 around touch are allowing developers to create new experiences that rival their native app counterparts. Check out this video from the recently released Contre Jour HTML5 game in IE10.

                    Hauntingly beautiful, pleasantly challenging and strangely addicting – Contre Jour is now on the web! Swing, shoot, drop or fling Petit through 30 free challenging levels right in your browser. Optimized for touch, Contre Jour is at its best using the new Internet Explorer 10 on Windows 8 devices. The game also works well in Internet Explorer 9 and other modern browsers. Find out if you have what it takes to help Petit reach his goal. Play now! at http://www.contrejour.ie

                    [See also: Artistry of ‘Contre Jour’ Comes to the Web With Internet Explorer 10 [Microsoft Feature story for the press, Oct 9, 2012]]

                    There are a plethora of new features in Internet Explorer 10 that we are excited about, but we want to call out some of our favorites:

                    Full-Screen Browsing: IE10 lets you enjoy the web as it was meant to be – with all of the focus on the sites you love. The browser appears only when you need it, and quietly gets out of the way when you don’t. Once you’ve experienced sites like Pulse with IE10, it’s hard to go back to having any chrome around your sites.

                    Flip Ahead: With Flip Ahead, IE10 makes clicking “Next” obsolete. A simple “swipe” gesture allows you to advance to the next page, or article, or image on sites with “Flip Ahead” functionality. Try a Bing search on IE10 once you have enabled Flip Ahead and simply swipe forward or backward to navigate your results.

                    Pinning: IE10 allows you to pin your favorite sites to the Start screen just like apps. Simply tapping the “Pin to Start” button in the navigation bar will create a tile on the Start screen so you can put your favorite sites right alongside your applications in a beautiful display that will truly make “Start” your home. Trying pinning Facebook, Twitter, or CNN with IE10 to see how it works.

                    Screenshot

                    Snapping: IE10 makes multi-tasking easy by allowing you to simply “snap” IE10 to one side of the screen, while having another application – such as Mail, Xbox Music or Microsoft Office – open on the other side. It’s small but awesome example of how the web, through IE10, just blends seamlessly into your Windows 8 experience.

                    Welcome to IE10!

                    Ryan Gavin

                    General Manager, Internet Explorer

                    Internet Explorer 10 for Windows Phone [From: Windows Phone 8 Reviewer’s Guide, Oct 17, 2012]

                    imageYour Windows Phone puts what the Web is about in your pocket, making it easy to find, view, and act on Web content. You’ll find Internet Explorer 10 for Windows Phone — the fastest version ever — on the Start screen and in the App list, and can tap a hyperlink from anywhere on your phone to launch the browser and go to that page. We think you’ll find your phone’s built-in browser to be fast, fluid, and perfect for touch.

                    Your phone’s built-in browser delivers many of the same features as Internet Explorer 10 in Windows 8, including a smart address bar, tabbed browsing, favorites, History, and the ability to delete your browsing history. Of course, we also optimized the browser for your phone, adding features such as multitouch zoom; landscape view; a Web-ready keyboard; and automatic recognition of street addresses, phone numbers, and email addresses on webpages.

                    Internet Explorer 10 for Windows Phone also includes a new SmartScreen Filter — just like the one in Internet Explorer 10 in Windows 8 — to help protect you from malicious websites. JavaScript performance is up to seven times faster than with Windows Phone 7.5 and twice as many HTML5 features are supported. We also added more ways to share, enabled you to get links via NFC, and re-enabled Find-on-Page.

                    A Fast, Fluid Browser (Improved)

                    Rapid Access to the Web

                    Mobile-Ready Browser

                    Less Browser, More Web

                    Smart Address Bar (Improved)

                    Web-Ready Keyboard

                    Optimized for Touch (Improved)

                    Tabbed Browsing

                    More Ways to Share

                    Receive and Share Links Via NFC (New)

                    Find on Page (New)

                    Help Protect Your Safety and Privacy (Improved)

                    SmartScreen Filter (New)

                     

                    Advances in JavaScript Performance in IE10 and Windows 8 [IEBlog, June 14, 2012]

                    Thursday, May 31, 2012, we delivered the Windows 8 Release Preview and the Sixth IE10 Platform Preview. Windows 8 includes one HTML5 browsing engine that powers both browsing experiences (Metro style and desktop) as well as Metro style applications that use HTML5 and JavaScript. The release preview represents a major revision of the same modern JavaScript engine, Chakra, which first debuted with IE9. With each platform preview we make progress against our goals to create an engine that delivers great performance on the Web while ensuring that it is highly compatible, interoperable, and secure. This post will explore how the JavaScript engine has been enhanced to deliver great performance for emerging Web application scenarios.

                    Performance for Real Web Applications

                    Internals of Chakra

                    Fast Page Load Time (Bytecode Interpreter, Deferred Parsing)

                    Performance Improvements for JavaScript-Intensive Applications

                    Just-in-Time Compiler – Reconsidered and Improved

                    Faster Floating Point Arithmetic

                    Faster Objects and Property Access

                    Garbage Collection Enhancements

                    Summary

                    IE10 achieves dramatic performance gains for JavaScript-intensive applications, particularly HTML5 games and simulations. These gains were accomplished through a range of important improvements in Chakra: from new fundamental capabilities of the JIT compiler to changes in the garbage collector.

                    As we wrap up development on IE10 we celebrate the progress we’ve made, but we are keenly aware that performance is a perpetual quest. New applications emerge almost daily that test the limits of modern browsers and their JavaScript engines. Without a doubt there will be plenty to work on in the next release!

                    If you’re a JavaScript developer, we’d love to hear from you. If the new capabilities and performance advances in IE10 helped you create entirely new experiences for your users, or make existing applications better, please, let us know. If you’ve hit any performance limitations in IE, please, drop us a note as well. We carefully read all the comments on this blog, and we strive to make IE10 and Windows 8 the most comprehensive and performant application platform available.

                    —Andrew Miadowicz, Program Manager, JavaScript

                    Adapting Your Site to Different Window Sizes [IEBlog, June 20, 2012]

                    IE10 in the Windows 8 Release Preview supports the width and height properties of the W3C Working Draft CSS Device Adaptation. This gives Web developers a simple tool to control automatic content scaling across various window dimensions. In particular, it enables Web sites to easily adapt to Windows 8 Metro style browser in the snapped view and portrait orientation.

                    Auto-Scaling and When It Is Used

                    Working Well In a Narrow Window

                    Using @-ms-viewport

                    Moving the Stable Web Forward in IE10 Release Preview [IEBlog, June 7, 2012]

                    As part of Windows 8 Release Preview planning, we reviewed all the W3C draft standards supported by IE10. In particular, we looked for those specifications that:

                    • Are stable, that is, there were no recent additions or changes and no renaming or major changes are expected;
                    • Are supported by at least two browsers other than IE10;
                    • Are interoperable across all these browsers for the features’ core use cases;
                    • Are already used on the Web, including in their unprefixed form; and
                    • Reached Candidate Recommendation since Windows 8 Consumer Preview or are likely to become Candidate Recommendations in 2012.

                    The following W3C draft standard features match these criteria and IE10 now supports them in their unprefixed form:

                    For compatibility with sites and apps developed using the Windows 8 Consumer Preview, IE10 also supports these standards in their vendor-prefixed form using the Microsoft vendor prefixes (‑ms‑/ms).

                    IE10 also supports the following W3C draft standards in vendor-prefixed form. We believe these drafts do not yet meet the criteria listed above:

                    etc. ….

                    Web development for Windows Phone [MSDN Library, Oct 26, 2012]

                    Internet Explorer for Windows Phone is based on Internet Explorer for the desktop; however, there are differences that web developers should consider. This topic describes some of these differences on a high level for both Windows Phone OS 8.0 as it relates to Internet Explorer 10, and Windows Phone OS 7.1 as it relates to Internet Explorer 9. For general info about designing mobile websites, see Designing Web Sites for Phone Browsers.

                    This topic contains the following sections.

                    WebBrowser control for Windows Phone [MSDN Library, Oct 26, 2012]

                    Windows Phone provides a WebBrowser control that is based on the desktop browser. The WebBrowser control for Windows Phone OS 7.1 is based on Internet Explorer 9, and the WebBrowser control for Windows Phone 8 is based on Internet Explorer 10. Because of this, there are slight differences in the appearance of apps that use the WebBrowser control running on Windows Phone 7.5 compared to phones that run on Windows Phone 8.

                    The WebBrowser control can be embedded in an app and used for a number of purposes that include, but are not limited to, the following:

                    Script is disabled in the WebBrowser control by default. Set the IsScriptEnabled property to true if you want to enable scripting in your control. You can then call scripts using the InvokeScript method. The ScriptNotify event occurs when JavaScript in the WebBrowser control passes a string to managed code.

                    You can also use the GetCookies(WebBrowser) method of the WebBrowserExtensions class to retrieve a collection of cookies from a website that you can use in future web requests. For more info about working with cookies, see How to get and set cookies for Windows Phone.

                    Sample app

                    To view a sample app that uses the WebBrowser control, see How to create your first app for Windows Phone.

                    New tools for Windows Phone 8 save developers time and money [Windows Phone Developer Blog, Oct 30, 2012]

                    Tools, cross-platform frameworks, HTML5, libraries, and UI

                    We’re seeing growing support for Windows Phone 8 among cross-platform tools, frameworks, and libraries vendors. Many of them take advantage of extensive support for HTML5 in Internet Explorer 10. Here’s what’s new:

                    jqMobi Becomes First High Performance Mobile HTML5 Framework To Support Windows 8 and Windows Phone 8 [jqMobi press release, Nov 5, 2012]

                    jqMobi (www.jqmobi.com) today released the developer preview of jqMobi version 1.2, which adds support for Windows 8 and Windows Phone 8. jqMobi was the first JavaScript framework specifically designed for speed and continuity of user experience across mobile devices from different manufacturers. Since its introduction and open sourcing in January, jqMobi has been adopted by thousands of developers and powers millions of user sessions per day.

                    In this release jqMobi adds support for Internet Explorer, making it the first time an additional mobile browser has been supported outside of WebKit based browsers. All of jqMobi’s core and base plugins have been extended to support the IE10 browser in Windows Phone 8, including fixed headers and footers, CSS3 transitions and JS-based scrolling. jqMobi 1.2 also adds commands to allow the developer to detect which OS it is running on and adds the $.os.ie prefix to support IE specific commands.

                    “For HTML5 frameworks like jqMobi, the quality of the browser determines what we can deliver” said Ian Maffett, jqMobi lead developer. “Microsoft’s IE10 browser delivers really good performance that is competitive with the best browsers we’ve seen on Android and iOS. So that means that developers who want to take advantage of jqMobi to deliver iOS, Android, Windows 8 and Windows Phone 8 apps can give their users an identically fantastic experience across all four device platforms.”

                    The preview version of jqMobi 1.2 is available free as an open source project at https://github.com/appmobi/jq.mobi. A demonstration video showing how to use jqMobi to create high performance Windows Phone 8 apps in Visual Studio is available at http://youtu.be/L_tz3juWzTk.

                    About jqMobi

                    jqMobi is the first JavaScript framework developed solely for use on mobile devices, and it is optimized for touch based interface and smaller screen sizes. It is significantly smaller and faster than other frameworks such as Sencha Touch and jQuery that were originally developed for desktop web. jqMobi was originally created by appMobi and open sourced in February 2012, and is being used in tens of thousands of mobile web apps and hybrid apps around the world. While most JavaScript app frameworks deliver a good user experience on iOS devices, many have difficulties with the highly fragmented Android platform. jqMobi offers developers a solid framework that delivers equivalent user experiences on iOS, Android, Windows 8 and Windows Phone 8 platforms. More information is available at http://www.jqmobi.com

                    Announcing Windows Phone 8 support [The Typekit blog, Nov 1, 2012]

                    On Monday, Microsoft officially announced their new Windows Phone 8 operating system for mobile devices. It comes with a long list of new features, but we’re most excited about the new web browser: a new mobile version of Internet Explorer 10 that finally brings support for web fonts and the standard WOFF font format to Windows Phone. Today, we’re announcing official Typekit support for Windows Phone 8 and up.

                    BUILD 2012: Notes on Day 1 and 2 Keynotes

                    While the first day keynote fo BUILD 2012 event from Microsoft was far from developers’ hearts the second one was much closer. In the end of that it was disclosed that:

                    This BUILD is distinctly different: direct your imagination to exploit the platform capabilities.

                    Still the first day keynote served that purpose weakly while the second day’s one was quite good for that. So my recommendation is that after coming through these notes the developer-oriented readers could find more interesting materials in the associated Channel 9 discussion and session records. So go to the Build 2012 event site on the Channel 9 and select related videos of interest using the provided filtering capabilities.

                    Day 1 Keynote (Steve Ballmer)

                    Steve Ballmer and Steve Guggenheimer: Build Day 1 full transcript and video record of it on Channel 9

                    (There was also another keynote related to the announced Windows Phone 8 SDK by Kevin Gallo:

                    Build 2012: Microsoft launches SDK for Windows Phone 8 [networkworld YouTube channel, Oct 30, 2012] … full transcript and …the same video record of Keynote 1 BUT START AT [01:11:20] ESSENTIALLY AT [01:13:00] and read his blog post on Announcing the new Windows Phone 8 Developer Platform [Windows Phone Developer blog, Oct 30, 2012] from which it is especially important to draw the attention of developer oriented people to the referred from there to the Introducing Windows Phone SDK 8.0 [The Visual Studio Blog, Oct 30, 2012] and Announcing the release of the .NET Framework for Windows Phone 8 [.NET Framework blog, Oct 30, 2012] posts, and the following excerpts from those as well as from the keynote:

                    [from the keynote]

                    image

                     

                    [01:19:38] Back in June I talked about how Windows Phone 8 was a foundational release, because we now share a common core with Windows. On top of this common core we have a common API set. You can now build shared components that are identical to both Windows and Windows Phone and use them inside of those apps. [01:20:00]
                    Following that: first a picture-sharing app is shown … already paired the phone and tablet using NFC … then it is shown how a photo image-editing app  written 10 years ago in C++ can be wrapped as a Windows runtime component, so it could be called from C#  in Windows Phone app … next how simple is to reuse the exact same code throughout the project inside of Windows 8 …
                    [01:24:17] talk about some of the new features coming to the Windows Phone 8 platform. …

                    image 

                    See all these other features that we’ve been adding to the platform over the last release. I want to highlight a lot of them there. I want to highlight a few. You asked us to make it easier to build fast and fluid UI. We delivered. We’re writing more controls to the platform and we’ve dramatically improved the performance of the existing controls. Your apps will be noticeably faster when you use them. You asked us to do more with Live Tiles. We delivered. We now support Live Tiles in three sizes. We also allow you to show notifications on the launch screen, and you can create and update the wallpaper of the phone directly from within your application.
                    You asked for speech support. We now support having full conversations in your app. So, not only can you launch apps, you can control them using speech. We’ve improved   you’ve asked for us to improve our dev center and store. We’ve streamlined our store. It’s now more efficient to submit and update your apps, and you have more ways to monetize your apps in our store. You asked for deeper integration with the phone experiences. We delivered. We’ve opened up our camera and now we support a feature called Lenses. We’re actually better multitasking. We support location-based applications running in the background, as well as first-class support for VoIP and video chat.
                    You asked for us to improve and to give you advanced networking capabilities. We’ve heard your request. For Bluetooth data transfer, peer networking with Bluetooth and Wi-Fi, as well as proximity connect with NFC. Our response is done, done and done. In total we’ve delivered on over 90 percent of the top developer requests. And over the next few days you will be able to have over 20 sessions to go into detail about how to use these in your apps. [01:26:40]
                    Then an AR Drone Quadcopter app is shown which comes with a native code library that allows communication with it and a front end built out in XAML. What follows that is a talk about native games, supporting C++ code, which allows to write high-performance physics engines, as well as audio libraries, and get access to low-level, hardware-accelerated APIs like Direct3D, with fully programmable shader support, both pixel and vertex shaders. … Then Unity is showing the first-ever demo of the Unity gaming engine running on a Windows Phone.  …
                    After that Richard Kerris from Nokia is coming to the stage first making publicity for the Lumia 920 and finishing with the annoumcement that every attendee will get a Lumia 920. Finally Kevin Gallo is closing with the announcement that Microsoft will reduce the individual registration for their dev center from the normal $99 to $8 for the next eight days.
                    [from the “Multi-Targeting Windows Phone 7.1 and 8.0 apps” of the Introducing Windows …]
                    With Window Phone SDK 8.0 and Visual Studio 2012 you can continue developing great Windows Phone 7.1 apps. These apps will run on Windows Phone 7 and Windows Phone 8 devices. The SDK comes with emulators for both Windows Phone 7.1 as well as 8.0 so that your apps can be validated on both these versions. … However, if you have an existing Windows Phone 7.1 project but wish to upgrade it to Windows Phone 8, you can do so with the new single-click upgrade feature. Once upgraded, apps will no longer run on Windows Phone 7.1 or earlier version devices.
                    [from the “Tooling support for ‘Compiler in the Cloud’” of the Introducing Windows …]
                    Windows Phone 8 managed application binaries are processed in the Store to improve your apps’ performance and to save battery life. As developers, you will be able to validate your apps’ real life installation and performance behavior. When deploying to the Windows Phone 8 device, tooling will automatically generate these processed binaries and use them for deployment and launching of the apps.
                    [regarding that see also my earlier Windows Phone 8 software architecture vs. that of Windows Phone 7, 7.5 and the upcoming 7.8 [June 22, 2012] post]
                    [from the “Much faster code with “Compiler in the Cloud”” of the Announcing the release …]
                    For Windows Phone 8, we adopted a new code generation approach that is much better suited to the phone, both to deliver higher performance and to save battery life. Windows Phone 8 apps are compiled to high-quality ARM code before they are downloaded and deployed on end-user devices. They are compiled in the Windows Phone Store, with an optimizing compiler that does not have to satisfy the time and power constraints of a just-in-time (JIT) compiler. As a result, end-users will enjoy very fast app launch times on Windows Phone 8.
                    These changes are specific to Windows Phone 8, but they also improve launch times for Windows Phone 7.x apps. Both Windows Phone 7.x and 8 apps can be pre-compiled to high quality ARM code in the Windows Phone Store, before being downloaded and installed on Windows Phone 8 devices. You and your customers get the benefits of pre-compilation, without requiring you to make changes to your app. You can test out the pre-compiled binaries on your own Windows Phone 8 devices using Visual Studio 2012.
                    While these changes provide significant performance improvements for end-users, they also help battery life. In Windows Phone 7.x, app code was compiled every time the app was launched, and the CPU was used to compile that code, requiring battery power. With the new code generation approach in Windows Phone 8, apps are compiled in the Windows Phone Store with AC power generated from the Columbia River in Washington. That’s a better battery to use than yours! As you can see, we’ve removed an entire category of battery use on end-user devices.
                    [from the end of the Announcing the release …]
                    We recognize that many of you have a C# XAML Windows Store app or plan to write one soon, and it may well be similar in form and function to the companion Windows Phone 8 app. To enable you to share code across the two apps, you can use a feature we announced a little while ago – Portable Class Libraries. Visual Studio 2012 Professional and Ultimate SKUs have built-in support for creating Portable Class Libraries. If you have not explored using Portable Class Libraries before, the Targeting Multiple Platforms with Portable Code blog post has a good overview. You can read more about how to architect your code and leverage Portable Class Libraries in the MSDN Magazine article titled Create a Continuous Client Using Portable Class Libraries.
                    See also: Nokia gives a Lumia 920 to all //Build 2012 attendees
                    [LeFinFinnois YouTube channel, Oct 30, 2012])

                    [1:35:45] Steve’s phone
                    [1:36:46] Start speaking:

                    Build 2012: 4M upgrades to Windows 8 in four days, says Microsoft CEO Steve Ballmer [networkworld YouTube channel, Oct 30, 2012]
                    – in last 3 days 4 million Windows 8 upgrades sold
                    – 1981: launch of IBM PC … 1975: Windows 95 (also for Internet) … 2012: Windows 8 and Windows Phone 8

                    [1:53:09] experience demos on new “Windows 8 generation” hardware:

                    Build 2012: Steve Ballmer shows off an 82-inch Windows 8 slate PC at Build 2012 [networkworld YouTube channel, Oct 30, 2012]

                    1. Perceptive Pixel, 82” “slate”: … OneNote, New Office with touch as 1st class citize built-in …
                    2. Dell XPS One 27” all-in-one: … Jessica Alba on Xbox video  and elsewhere (searching and sharing systemwide capabilities), lock …
                    3. Smartphones: 4.8” Samsung ATIV S very personalized, HTC 8X with wide angle camera very thin very light, Nokia Lumia 920 with beautiful screen you can see very well in daylight with ink annotation earlier entered automatically rolled
                    4. ASUS Vivo Tab RT: 1.15 lbs tablet (with Tegra 3) with detachable keyboard: … pinning to the start screen with live information (every developer can do and advized to do)
                    5. Microsoft Surface: with TouchType … the best expression of the “PC meets the tablet” with Xbox Music built-into … built-in kickstand for …
                    6. Lenovo ThinkPad Tablet 2: of 1.32 lbs which will be launched in next few weeks with Intel Atom processor: … with built-in stylus … new touch version of Microsoft Outlook .. making annotations
                    7. Acer Aspire S7-191: … to surpise most of the people … with 2.38 lbs … very thin, very light notebook … also touch based … touch laptops are really cool … this type of machine will be also to do software development … new MSN for Windows 8, a website (not an app) optimized for IE10 and touch

                    all [groups in Microsoft are] in … video shown in connection with Xbox [2:19:23] VIDEO

                    [2:20:36] Steve Guggenheimer:
                    – last 5 years spent with OEMs: inflection point for hardware industry
                    – marriage of hardware, software and services in some case are demoed: … Disney game brought to Windows 8 (others from Disney coming) … (as other end of spectrum) from apps already built an Autodesk app for which making a complementary Sketch application (or service) … going to mobiler devices or from mobiles to … monetization (via Store or your own) with inapp purchase or advertising (PayPal to be released in a couple of weeks)
                    reimagining software, the applications (bringing to the market brand new apps): e.g. the result of the “Windows 8 journey” of the new ESPN application (by VP on the scene)
                    [2:36:22]

                    (See more in Guggenheimer’s post on The Business Opportunity with Windows 8 [The Official Microsoft Blog, Oct 30, 2012] as well as the Making money with your app on the Windows Store session by Drew Robbins published as a Channel 9 video recorded)

                    Ballmer back:
                    – example of some brand new apps available in Microsoft Store
                    – today: SAP announced, DropBox announced, Twitter announced
                    – magic of “Live Kinect”
                    – Why write for Windows 8? … lot of reasons … but volume is perhaps the most important … Windows 8 takes less resource than Windows 7 … vitality and explosion brought to the PC market, 400 million new devices you could target … Windows Phone … Microsoft will do more marketing and better marketing for Windows 8 systems and Windows Phone … this is the market which will explode … the best opportunity to make money …
                    for every attendee: 100 GB SkyDrive storage + Microsoft Surface RT
                    [2:046:00]

                    Day 2 Keynote (Satya Nadella)

                    Satya Nadella, Scott Guthrie and Jason Zander: Build Day 2 full transcript and video record of it on Channel 9

                    [16:00] … new era of Devices & Services … very similarly on back-end we are reimagining the “Other” Windows … webscale services everywhere with diversity (SkyDrive, Office 365, Bing …) …

                    (See also Nadella’s post on Reimagining the “Other” Windows [The Official Microsoft Blog, Oct 31, 2012]

                    Device-centric apps
                    – announced Windows Azure Mobile Services: Josh Twist to the scene … creation of an event buddy service etc. … full app  [37:00]
                    – Windows Azure ISV usage examples

                    Web as the next application pattern
                    – … Scott Hanselman to the scene … videos on Windows Azure exposed as an ASP.NET application (from existing ASP.NET app into a touch enhanced one, both for web browsers and Windows 8 clients )  … [50:56]
                    – a lot of apps taking advantage of ASP.NET with touch enhancement
                    – make Scott Hanselman’s app and take it even richer … make building cloud-scale apps very easy
                    Scott Guthrie to the scene … about Windows Azure Media Services (exposes REST API): in a ~1 min have a media service around which can program further … incremental publishing story … introducing a background service … have a built-in monitoring support … [1:18:20]
                    – Announced: Windows Azure SDK October Update etc. … huge opportunity to boost …

                    The new lifecyle of [cloud-scale] webapps
                    – GA of the Team Foundation Service [1:22:15]
                    Jazon Zander to the scene … [1:27:26]

                    Cloud scale for enterprise apps
                    – tremendous amount of traction with enterprise adoption of Windows Azure
                    – 3 specific things (services) for that (very attractive for develeopers): 1. extending Office (SharePoint as a back-end especially) 2. service bus 3. identities (federation etc.)
                    – video clip of a SaaS ISV company using these services: Workday [1:35:22]

                    Data-centric
                    – building the data platform to do more: … all kind of data types … OLTP .. stream data … HADOOP … adding machine learning modules … loading into in-memory distributed database [1:38:11]
                    Dave Campbell to the scene … how to listen to services making refinement etc. … (past year’s) BUILD sessions as viewed overall … last week announced HDinsight (… HADOOP …) … Hive (a structured query language) … a LINQ provider … integrated Hive ODBC into Excel … geocode the country names … >>> building a user-specific recommendation engine based on all that … [1:49:25]
                    – … Halo 4 on Windows Azure (Nov 6) also the first customer to use HDinsight … adding features based on recommendation stuff … so change the code base in a lot of ways

                    (See also the related Microsoft feature story for the press Meet the ‘Plumbers’ Powering ‘Halo 4’ Infinity Multiplayer published on Oct 31, 2012).

                    Wrap-up showing the progress and achievements 
                    a distinctly different of this BUILD: direct your imagination to exploit the platform capabilities [1:53:16]

                    Acer Iconia W510: Windows 8 Clover Trail (Intel Z2760) hybrid tablets from OEMs

                    Update: Acer Iconia W510 Hybrid Tablet Overview by Chippy [Steve Chippy Paine YouTube channel, Dec 14, 2012]

                    http://umpcportal.com for more. Chippy gives an overview of the Acer Iconia Tab W510 CloverTrail hybrid tablet.

                    Update: Acer pushing tablet shipments [DIGITIMES, Dec 12, 2012]

                    Acer originally believed that tablets would soon lose their attractiveness to consumers helping notebooks to regain their influence; however as market watchers and IT players mostly estimate giant growth in tablet shipments with volume to surpass those of notebooks in 2013, Acer has started turning aggressive about pushing its tablet shipments.

                    For 2013, Acer will have three major operating strategiesraising its brand position, pushing its tablet shipments, and expanding its gap with competitors in the touchscreen notebook market, according to company chairman JT Wang.

                    Acer is already set to announce new products in early 2013 and will also release Windows 8 Pro tablets in the second quarter of 2013, Wang noted.

                    Commenting about his recent meeting with Microsoft CEO Steve Ballmer, Wang noted that Microsoft’s strategy of launching Surface products is unlikely to be changed in the short term, but Ballmer fully understands PC brand vendors’ opinions.

                    Wang pointed out that Ballmer’s visit to Taiwan was to discuss how to boost Windows 8 demand, and a few directions to work on were proposed for the future.

                    Acer estimates that its tablet shipments will reach 1.8 million units in 2012, but plans to significantly raise the volume in 2013.

                    Acer recently appointed Tiffany Huang as its president of PC global operations, replacing Campbell Kan who will serve as special assistant to the chairman, JT Wang. Both appointments shall take effect from January 1, 2013.

                    Acer Iconia W510 preview: as Acer moves into the Windows 8 era, it returns to its netbook roots [engadget, Oct 9, 2012]

                    Look and feel

                    <very good video about look and feel, watch at the original place on engadget>
                    It was almost a year ago that Acer CEO J.T. Wang vowed the company would stop making “cheap and unprofitable products” and focus on more premium items — namely, Ultrabooks. And yet, the W510 feels like precisely the sort of low-end netbook that earned Acer its reputation for slipshod quality in the first place. Mostly, it’s the keyboard dock that’s the problem: the plastic buttons have a slightly scratchy feel, and look mismatched against the smooth, faux-metal keyboard deck. The hinge is also made of white, textured plastic that seems out of place next to the rest of the system. What’s more, there’s a large, unsightly gap between the hinge and the keyboard — again, netbook redux.
                    Not to go there, but we suspect it’s because of products like this that Microsoft’s management felt compelled to build the Surface. Even if you left the Surface out of this — and why not, since we don’t know how much it will cost? — you can still do better than this. Just ask Samsung: the company’s Series 5 Slate costs the same with a keyboard dock and has near-identical specs, but the design is considerably more elegant.
                    Wrap-up
                    Having met with Acer’s product team in person (and having read its executives quoted in the press), it’s obvious the company is eager to shed its reputation for cheap products and be taken more seriously as an OEM capable of building premium PCs. You can even see glimmers of that in the Iconia W510, with its lovely IPS display and optional accessories. Ultimately, though, the W510 does a disservice to Acer: with a chintzy build and a cramped, netbook-like keyboard, it confirms whatever pre-conceived notions shoppers may have about the brand. And with so many Windows 8 hybrids on the way, including one from Microsoft itself, Acer can’t afford to have its products get lost in the mix.
                    There is something to be excited about, though: the W510 performs well, and at $500, it’s attractively priced for a tablet running full Windows 8. The Clover Trail-based Atom processor inside makes for some zippy performance in Windows 8, and that nine-hour battery is also promising. We’ll be back with a full review in which we plan to put this guy through its paces, and we’ll be curious to see how it fares against similarly priced hybrids offering comparable specs. For all we know, the W510 will end up being exceptionally fast and longevous for its class. But you’d have to get past its homely exterior to appreciate it.

                    Since Acer has been the most vocal opponent of the Surface introduction by Microsoft, as well as Surface is indeed the point of reference for every 3d party hybrid from now on, let’s see next a detailed comparision of the Acer device with the Surface:

                    image
                    Please also read my previous posts about the Surface:
                    Microsoft Surface: its premium quality/price vs. even iPad3 [Oct 26, 2012]
                    Microsoft Surface: First media reflections after the New-York press launch [Oct 26, 2012]

                    After this it would be much easier to evaluate the very recent complaints from Acer:
                    UPDATE: Acer Offers Grim 4Q Outlook; Lowers Shipment Forecast [The Wall Street Journal, Oct 25, 2012], with slides from the Oct 25 Investor Conference inserted appropriately

                    Global PC shipments have fallen for the first time in over a decade, plunging more than 8% in the third quarter from a year earlier, according to industry researchers Gartner and IDC. A main reason is that consumers have been putting off computer purchases ahead of the release of Microsoft’s Windows 8.

                    Taipei-based Acer has suffered particularly, as it hasn’t diversified into growing sectors like tablet computers and smartphones as successfully as competitors like Lenovo Group Ltd. and Asustek Computer Inc., analysts say.

                    image

                    Acer Chairman and CEO J.T. Wang criticized Microsoft at an investor conference Thursday for throwing its partners into disarray with its decision to launch its own Surface tablet, saying retail stores have been unwilling to take on much inventory from companies like Acer ahead of the launch of the Surface.

                    image

                    This kind of uncertainty we have never encountered in the last 20 years,” Mr. Wang said. “An industry leader competing with its partners is a very new situation….The uncertainty has really created a lot of negative impact on the ecosystem.”

                    Touch-based devices are likely to make up 5%-8% of Acer’s total shipments in the fourth quarter, it added.

                    imageAcer: Opportunity
                    – Acer expects the touch feature to stimulate PC shipment growth, particularly after the Windows 8 introduction.
                    – Acer has endeavored to improve the user experience in touch and is ready to embrace the new opportunity from touch and type in both supply and demand fronts.

                    Another Acer Iconia W510 preview [TheVerge YouTube channel, Oct 9, 2012]

                    David Pierce looks at Acer’s Iconia W510 Windows 8 hybrid tablet.

                    Information published by Acer:

                    Note that the announced entry level W510-1674 is not available yet. Therefore it is not sure at all why the available entry model W510-1620 (32GB) has a $50 higher price. Microsoft Surface has a price of $599 with TouchCover (32GB) and $699 for the 64 GB version with TouchCover. In comparison the W510-1422 (64GB with keyboard dock) has a price of $749.99. So, as it stands now, the W510 has generally a $50 higher price than the Microsoft Surface.

                    W510-1620 | Product Model [Acer USA, Oct 9, 2012]
                    SKU: NT.L0KAA.003: … Keyboard dock sold separately

                    New twist

                    imageWhen detached from the dock, this tablet lets you stay productive and mobile with touch convenience and a light 10.1″ design. Need to do some typing? Connect the tablet to the keyboard dock1 and get to it. Then, if you want others to view the display, you can twist it up to 295 degrees.

                    W510-1620 | Model Datasheet [Acer USA, Oct 20, 2012]

                    Windows 8 – Intel® Atom™ Dual-Core Processor Z2760 1.5GHz with Intel® Burst technology up to 1.8GHz – 2GB DDR3 SDRAM – 32GB internal storage – 10.1″ HD display (1366 x 768) with integrated 5-point multitouch screen – Intel® Graphics Media Accelerator – Acer Invilink™ Nplify™ 802.11a/b/g/n Wi-Fi – front and rear facing webcams – high-definition audio support – Bluetooth® – Micro-HDMI® – Micro-USB – 2-in-1 card reader – 2-cell battery – 1-year limited warranty

                    <more detailed specification by clicking on the link
                      NOTE THAT THERE LPDDR2 IS GIVEN INSTEAD OF DDR3>

                    W510-1666 | Product Model [Acer USA, Oct 9, 2012]:
                    SKU NT.L0KAA.001: Acer Iconia W510-1666 Intel Z2760 1.5GHz dual core processor, 64GB storage, Windows 8, 10.1 1366×768 IPS display. Keyboard dock sold separately

                    imageWhen detached from the dock, this tablet lets you stay productive and mobile with touch convenience and a light 10.1″ design. Need to do some typing? Connect the tablet to the keyboard dock1 and get to it. Then, if you want others to view the display, you can twist it up to 295 degrees.

                    W510-1666 | Model Datasheet [Acer USA, Oct 20, 2012]

                    Windows 8 – Intel® Atom™ Dual-Core Processor Z2760 1.5GHz with Intel® Burst technology up to 1.8GHz – 2GB DDR3 SDRAM – 64GB internal storage – 10.1″ HD display (1366 x 768) with integrated 5-point multitouch screen – Intel® Graphics Media Accelerator – Acer Invilink™ Nplify™ 802.11a/b/g/n Wi-Fi – front and rear facing webcams – high-definition audio support – Bluetooth® – Micro-HDMI® – Micro-USB – 2-in-1 card reader – 2-cell battery – 1-year limited warranty

                    <more detailed specification by clicking on the link
                    NOTE THAT THERE LPDDR2 IS GIVEN INSTEAD OF DDR3>

                    W510-1892 | Product Model [Acer Canada, Oct 9, 2012]
                    SKU NT.L0KAA.004: … Keyboard dock sold separately

                    When detached from the dock, this tablet lets you stay productive and mobile with touch convenience and a light 10.1″ design. Need to do some typing? Connect the tablet to the keyboard dock1 and get to it. Then, if you want others to view the display, you can twist it up to 295 degrees.

                    W510-1892 | Model Datasheet [Acer Canada, Oct 20, 2012]

                    Windows 8 – 64-bit version – 1.8GHz Intel® Atom™ Processor Z2760 (1MB L2 cache) – 2GB DDR3 SDRAM – 64GB solid state drive – 10.1″ HD LCD multi-touch display – 802.11b/g/n – Bluetooth® – 2-cell battery – 1-year limited warranty

                    <more detailed specification by clicking on the link>

                    Not on Acer US site but on reseller sites:
                    SKU NT.L0MAA.001: Acer Iconia W510-1422 Intel Z2760 1.5GHz dual core processor, 64GB storage, Windows 8, 10.1 1366×768 IPS display. Includes keyboard dock accessory $749.99 list price

                    Acer Iconia W510 Tablet PC With Windows 8 Is a Triple Threat Convertible [Acer America press release via Marketwire, Oct 9, 2012]

                      Editor’s Summary:
                      • Acer Iconia W510 tablet PC delivers ultimate flexibility and performance in three different modes for an optimum experience with touch, typing and viewing
                      • 10.1-inch HD Gorilla Glass 2 display provides convenient 10-point touch, vibrant visuals
                      • Superior battery life of up to 18 hours with keyboard dock, battery
                      • Responsive performance in an incredibly thin form factor only 0.35-inches thin
                      • Product available in the U.S. and Canada starting Nov. 9

                        Acer America, the world’s number two notebook provider(1), today announced that the Acer Iconia W510 tablet PC featuring Windows 8 will be available for the U.S. and Canadian markets. The new tablet PC features a sleek convertible design that can be used in three different modes to make computing more natural and intuitive.

                        Conventional tablet PC mode provides first-rate multi-touch navigation as customers enjoy the intuitive and comfortable design, as well as the responsive 10.1-inch HD LED-backlit Gorilla Glass 2 full high-definition screen that is beautiful, strong and scratch-resistant. The Gorilla Glass 2 display enhances the crisp and vibrant images, and is durable and flexible enough to handle the routine impacts of daily use.
                        The Intel Atom Z2760 mobile-optimized processor smoothly and seamlessly blazes through games, websites and new Windows 8 apps. Plus, in conventional tablet PC mode, the Acer Iconia W510 delivers up to 9 hours of battery life(2) for video playback or WiFi browsing to boost all-day productivity.
                        Customers get a boost in efficiency using the Iconia W510 in productivity mode. The keyboard dock seamlessly connects to the tablet PC, transforming it into a full-featured notebook for a first-rate typing experience. With it, the Iconia W510 becomes a powerhouse for creating and editing documents, spreadsheets and multimedia content. In addition, the keyboard dock houses an additional battery, extending battery life up to 18 hours for multi-day use, further ensuring productivity and uptime (2).
                        Rotating the keyboard on the Iconia W510 back 295 degrees allows it to be used as a stand for presentation mode. This hands-free usage mode is ideal for showing off the latest video, photo slideshow or presentation, while the display’s wide viewing angle ensures multiple people can comfortably enjoy the visuals. The W510’s 1366×768 resolution Gorilla Glass 2 HD display vibrantly highlights everything on it with consistent and accurate colors and clarity. HD audio support and two built-in stereo speakers ensure excellent sound quality.
                        “Customers will enjoy optimized experiences for touch, typing and viewing on the Iconia W510 tablet PC,” said Sumit Agnihotry, vice president of product marketing for Acer. “The versatility of the new tablet PC and durability of the Gorilla Glass 2 display pairs beautifully with the responsive performance to take advantage of the capabilities of Windows 8 for a first-rate tablet PC experience.”
                        The Acer Iconia W510 features the latest technology and extras that make it incredibly useful. The tablet PCs come with either a 64GB or 32GB SSD(3) to power on the device and retrieve data quickly and securely. The microSD card reader allows easy transfer of content to and from the tablet PC. The micro-USB port on the tablet PC and full-sized USB on the keyboard dock enable quick and convenient connections to external devices, such as printers and external HDD or USB flash drives. Plus, the Iconia W510 has a Micro HDMI port and dual independent display support for sharing content onto external displays.
                        The Iconia W510 is smartly designed with curved edges and a slim 0.35-inch thin build. The tablet PC weighs a mere 1.27 pounds, so it’s comfortable to hold for web browsing, reading, and enjoying Windows 8 apps on the go. With the full-featured keyboard, the Iconia W510 still measures just 0.84-inches thin and is very lightweight at only 2.63 pounds. Since customers will want to take it with them anywhere, the W510’s 802.11a/b/g/n WiFi provides a quick and reliable connection to hotspots. In addition, the new tablet PC can take advantage of location-based and travel applications with its integrated G-Sensor, E-Compass and Gyro-Meter.
                        The new Acer Iconia W510 features Acer Always On and Acer Always Connect technologies that enable data upload and retrieval anytime, anywhere, and deliver power-saving features as well. Acer Always On technology ensures the Iconia W510 powers on nearly instantly, similar to a TV or phone. In addition, it provides instant-resume functionality in just 1.5 seconds(4).
                        Acer Always Connect lets customers connect to previously used hotspots in just 2.5 seconds for better productivity and enjoyment(4). In addition, Always Connect features remote wakeup for AcerCloud applications, which makes digital content easy to access and share between their Iconia W510 and other PCs anytime, anywhere.
                        Dual Acer Crystal Eye webcams ensure customers can capture images and video, as well as enjoy video conferencing on the go. The front-facing 2MP HD 1080p camera captures video in 1920×1080 resolution that is crisp and clear. The 8MP HD rear camera also captures full HD 1080p video in 3264×2448 resolution with auto focus and LED flash support. Dolby® Home Theater® v4 boosts sound for headphones as well as built-in speakers. Plus, the built-in digital microphone ensures that audio is crisp and clear for video conferencing and video emails.
                        The Acer Iconia W510 tablet PC will be available starting November 9 at leading retailers across the U.S. and Canada in several configurations. For example, the W510-1422 with a 64GB SSD and the keyboard dock providing additional battery life is priced at a Manufacturer’s Suggested Retail Price (MSRP) of $749.99 USD and CAD. The Iconia W510-1674 comes with a 32GB SSD at the budget-friendly MSRP of only $499.99 USD and CAD.
                        Acer corporate customers in the U.S. and Canada can be assured the Acer Iconia W510P with Windows 8 Pro will support their legacy Windows programs as well as provide the security and authentication they need through the option of TPM (Trusted Platform Module). The Acer Iconia W510P is backed by an extended two-year warranty(5) and is priced at $799.99 USD and CAD.
                        About Acer
                        Since its founding in 1976, Acer has broken barriers between people and technology, enabling users to explore, create and grow. Acer ranks No. 2 for notebook PCs globally(1). The Acer Group employs 8,000 people across the globe, and revenues for 2011 reached US$15.7 billion.
                        Acer’s channel business model is instrumental to the company’s success, while its multi-brand approach integrates Acer, Gateway, and Packard Bell brands in worldwide markets. Acer designs environmentally friendly products and, with its vendors, has established a green supply chain.
                        Acer is proud to be a Worldwide Partner of the Olympic Movement. That includes supporting the Vancouver 2010 Olympic Winter Games and London 2012 Olympic Games.
                        More information is at www.acer-group.com.
                        © 2012 Acer Inc. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. All offers subject to change without notice or obligation and may not be available through all sales channels. Prices listed are manufacturer suggested retail prices and may vary by location. Applicable sales tax extra.
                        1.) Source: Gartner data, FY 2011.
                        2.) Actual battery life varies depending on product specifications, computer settings and applications or features launched. All batteries’ maximum capacity diminishes with time and use.
                        3.) Accessible capacity varies: (MB = 1 million bytes; GB = 1 billion bytes).
                        4.) In about 2.5 seconds with previously used access point. Time based on testing with the following applications open: Internet Explorer 9 (Internet search and email web pages), Microsoft PowerPoint viewer (file size 68 MB) and Microsoft Excel (file size 108 MB) of Microsoft Office 2010 Starter, and logged in to Windows Live Messenger 2011.
                        5.) Limited warranties and service agreements apply. May not be available in all locations. Availability varies. Other conditions apply. For a copy, write to Acer Customer Service, P.O. Box 6137, Temple, TX 76503.

                        The latest Acer video at least containing the W510:
                        Acer @ IFA Berlin 2012 [Acer YouTube channel, Sept 4, 2012]

                        IFA 2012 – One of the worlds leading trade shows for consumer electronics and home appliances opened on the 31st of August 2012! If you are in Berlin, come and visit us at our Acer booth in Hall 12, Booth 101, and check out our latest smartphones, ultrabooks, all-in-ones and much more!

                        Acer Iconia W510 – The new era of mobility [Acer press information, Aug 31, 2012]

                        Berlin, Germany
                        Mobility means more than the freedom of using a device anywhere; it’s also the freedom of using a device in more ways, according to our needs and moods. Developing the new ICONIA W510, Acer created a device designed for Windows 8 that offers excellent flexibility, allowing users to enjoy and share content, as well as be productive.
                        Calling the Acer ICONIA W510 a tablet would be reductive. While the high-resolution 10.1 display provides excellent entertainment, the innovative detachable keyboard is perfect for productivity and the touch optimized screen ensures better data consumption.
                        This tablet is the perfect device for users who want to enjoy a flawless touch experience, but want a device that is more flexible and can be used for productivity. The slim, easy to dock keyboard, not only offers a comfortable typing experience, but it extends the battery life up to 18 hours and allows users to rotate the tablet 295 degrees so that it can be used in presentation mode, great for watching a video or viewing a presentation.
                        Both tablet and keyboard are ultra slim and light, making them easy to carry around as well as comfortable to use. The 10.1-inch touchscreen, providing a wider viewing angle with more vibrant, consistent and accurate colors, is perfect for enjoying multimedia in tablet mode or for sharing videos and movies with friends when docked to the keyboard.
                        Thanks to this simple solution, this tablet provides optimal ergonomics and ease of use both on the go and at your desk. More connectivity options enhance the user experience, from the micro-HDMI port that allows immediate connectivity to an external monitor, to the micro-SD port to extend memory up to 32 GB.
                        In addition, thanks to the Always On, Always Connect technology, you can count on the Acer ICONIA W510 to keep you updated on what’s going in your social networks, and have the latest news at your fingertips, check your mails or watch a movie on the fly, review a presentation or enjoy  games. This is the beauty of having a multi-touch screen tablet that offers seamless conversion between slate, keyboard and hands-free ergo-touch.
                        To ensure the integrity of the device, the ICONIA W510 embeds the Trusted Platform Module (TPM), which allows security-enhanced generation of cryptographic keys and minimizes the risk data are compromised by physical theft or external hacker attack.
                        Thanks to TPM, the hardware is less vulnerable to software-based attacks, while authentication processes are conducted through a security-enhanced subsystem.

                        Microsoft Surface: its premium quality/price vs. even iPad3

                        Preliminary reading: Core post: Giving up the total OEM reliance strategy: the Microsoft Surface tablet [June 19, 2012]

                        IAm Panos Panay, GM of Microsoft Surface, AMAA – Ask Me or My Team Almost Anything [reddit, Oct 16, 2012]:

                          • Why 599 (with touch keypad)? Don’t you think thats too high considering where Microsoft is entering the tablet space? I think you will slash the price come holiday season. Can you shed some light on the pricing decision.

                        When you start to see it includes touch cover, clear type display with better contrast, twice as much storage, along with Office included, you have a pretty cool deal. I think you will find the value is extraordinary once you start using the product. When you compare it to last generation or smaller devices, you can quickly see the value you are getting with Surface.

                        See Panos Panay’s excellent Microsoft Surface talk on the press launch in New-York in the beginning of the Microsoft Surface: First media reflections after the New-York press launch [this same blog, Oct 26, 2012]

                        A summarized media opinion published after today’s general launch:
                        Microsoft Surface RT ..!!! just excite..!!!! [APPLEWORLDPRO, Oct 26, 2012]

                        About APPLEWORLDPRO EVERYTHING ABOUT APPLE,SAMSUNG,MOBILES,TABLETS……etc..

                        1. Unique TouchCover and TypeCover

                        The Making of Touch Cover for Surface [surface YouTube channnel, Oct 23, 2012]

                        Learn about how the Touch Cover keyboard for Microsoft Surface was made. http://www.microsoft.com/Surface http://www.facebook.com/Surface http://twitter.com/surface/
                          • Quick question regarding the cover. If you flip the cover back, say to rest the tablet flat on a surface or to hold it, is there a mechanism that disables the keyboard so that it’s not randomly typing? (This would be when the cover is flipped to the back of the device)

                        Hey this is Stevie, yes absolutely. Both TouchCover and TypeCover have sensors that understand orientation relative to Surface… in fact the Type and Touch Covers talk to Surface to figure out their relative position no matter the orientation of gravity of the device (pretty neat!). There are 3 positions modes: Closed (keys and mouse are off), Open to 180 degrees (keyboard and mousepad on), beyond 180 degrees to the back (keys and mouse off). That way you can flip back the covers and feel secure you are not pressing keys by mistake.

                        I am Yi-Min and I am on the User Research team. I can type about 86 wpm on the Touch Cover and I am typing on a Pink Touch Cover!

                          • What about the type cover? Do you type much faster? I’m wondering if I should get the type cover to take notes at school or if I can learn fast enough on the touch cover

                        Hi this is Stevie. It depends on how you type. I have been using both for a while, and love them both. I love the sleekness of Touch Cover. Touch Cover has a very special digitizer that we invented.. it senses the impact force of your key presses. We designed super-fast electronics and smart algorithm in the keyboard so that Touch Cover can profile your key press down to a 1ms (1000 times a second). Using that information Touch Cover can infer if the user meant to press the key or not.. It is a smart key. So even though there is no key travel, the user can rest their hands on top of the keyboard and find home position without accidentally triggering keys.. pretty cool! The first time I typed on a full working version of Touch Cover, I typed just as fast as I do on a normal keyboard. I am confident you will be able to type significantly faster on Touch Cover than an onscreen keyboard. And with a little practice you will even do better (maybe even faster!) For folks who really love and really need keys that have travel, then Type Cover is one of the best keyboards I have ever used (desktop or other). It has a super awesome snappy key mechanism that feels great (has a strong hysteresis curve). Honestly both are great… try them both, actually get them both.

                        • From here:
                          • What do you think will surprise people most when they get to start using or seeing the Surface?
                          • What feature are you most proud of and why?
                          • What do you feel sets Surface apart most from the competition?
                          • How would you convince someone to get it instead of the iPad?

                        I think the seamless transitions from state to state will be one of the best parts of the device!! As you open the cover, close the cover, flip it back, move into ‘get it done mode’ it will be an awesome experience. You will find yourself being productive when you need to and you can read,watch movies, and surf when you want to….

                        I also feel like the kickstand opening and closing will make you smile 🙂

                        Microsoft Surface Type Cover-hands on..!!!!! [APPLEWORLDPRO, Oct 26, 2012]

                        About APPLEWORLDPRO EVERYTHING ABOUT APPLE,SAMSUNG,MOBILES,TABLETS……etc..

                        2. Unique kickstand

                          • Does the kickstand arrangement work for someone who wants to type with Surface on their lap? To me it looks like it’s only stable on a table top.
                          • I want to get a Surface for the wife, but she’d be typing Facebook updates while lounging on the couch. Would that work?

                        hey, I’ve been using my Surface for a couple of month now. It works on your lap in multiple ways. Typing on the lap works fine, Surface is great for typing while on your couch. There are so many ways it folds and adjusts to your typing needs. You will be pleasantly surprised. 🙂

                        Yes, she can certainly type Facebook updates from the couch while using Surface

                          • How did you determine the angle that the kickstand allows Surface to lean to?

                        We wanted the screen to be normal to the face. Voila, you then have a 22 degree angle.

                        Seriously we did a ton of studies around lighting, reflection, ergonomics, table height, etc…. and then made sure it looked perfect and felt perfectly balanced.

                          • Any chance you are working on a docking station for the Surface RT? Perhaps one that will work with the cover on?

                        The Kickstand and Touch/Type Cover is your docking station :-). We are pretty pumped about the experience you get by kicking out the kickstand and then being able to use the USB and HD out connections to do what is needed. We specifically thought of this scenario and optimized for it. It is a pretty cool experience.

                        The Surface Movement Commercial [surface YouTube channel, Oct 24, 2012]

                        The Microsoft Surface Movement Commercial. From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface.

                        3. Superior industrial design

                            • I wanted to ask where your philosophy for design language comes from.

                        To me, it’s a refined industrial look. It’s like Motorola products if they weren’t cheesy or 80’s inspired, or apple products with a dose of testosterone and a dash of fighter jet inspiration.

                        The fact that you make it functional with the lip on the non RT version is just a further testament to the strength of the design.

                        We saw this in the Zune HD and I absolutely loved it. I almostbought one on that alone.

                        I absolutely hope you guys carry this through to the Xbox next/720/Durango. It would be awesome to see a console with a black metal exterior.

                        Hi there, ralf here, creative director of Surface. Designing the surface was an effort to create a great stage for the software. We wanted to make sure that the hardware was a physical extension of our software. The language we found came together by choosing the right materials and revealing the essence of out an idea. Make it comfortable to hold, light and strong.

                            • Can you possibly expand on this? It kind of sounds like PR fluff that any company would say about their tablet design. The fact that you more faithfully execute it is beside the point.

                        What drives the black matte look (for the black)? The sharp angles? Why do you work with metal instead of plastic?
                        When you look at other pieces of design, what are your main inspirations for the surface?

                        Hey, here a bit more context. We started at looking at the software and thought about how to extend it into a physical product. We tried to stay away from any classic design language stuff, we didn’t want to have a bunch of styling in the way, we wanted to build a bridge between you and your digital things. We developed the idea that later turned into the keyboard covers and kickstand. Most of the time we spent on revealing the essence of this idea: How can we make it comfortable to hold? How do we fit our connectors, and so on.. Step by step we found the design. The language behind it is a point of view to make a very useful product. I don’t believe in defining a design language in shape. A design language should be a consistent approach to execute the vision you have.
                        Using magnesium allowed us to make our product thin, light and strong. The color we chose lets the physical product fade into the background and pronounces the screen as the main act.

                        … a stage for your software

                          • Can you share some of the thought-process that lead to Microsoft building the Surface? It feels like a big departure from the company’s tendency to stay out of PC device hardware.

                        We have evolved the words, but the principle has stayed the same. We are focused on being a Stage for Windows . It is good to keep in mind that we have been in the Hardware business for sometime now, and with the combination of our history along with our very clear target of making Windows 8 great, it came together very clearly!! We really did start from a blank piece of paper and built the experience from the ground up knowing that we wanted to get it perfect as we designed the experence of Surface along side the experience of Windows 8.

                          • How did you calculate the 8hr battery life estimate? What were the test conditions?
                          • Why is there no NFC integration when WP8 is pushing it heavily?
                          • What was the toughest challenge you faced when designing the Surface?

                        Pavan, HW lead: We conducted testing across a variety of core scenarios such as local and streaming video playback (watching movies!), audio playback, wireless web browsing and productivity scenarios such as using Office and mail. We tested using different Wi-Fi networks with pre-production hardware and software. Hence the battery life numbers started early in the program as a model with calculations and then get verified with actual device HW and SW.

                        For the product design experience we were aiming for with Surface, the Mg metal enclosure, including the back case, was critical. This made good antenna design for NFC a trade-off in our development process.

                        The making of Microsoft Surface [surface YouTube channel, Oct 16, 2012]

                        Get a more in-depth view of the making of Microsoft Surface.

                        4. ClearType Display Technology

                          • Do you think ~$700 is too much for a tablet that does not currently own a share of the market?
                          • I noticed that the Surface has a resolution of 1366×768 vs the iPad3 2048×1536. Do you think this will affect users considering the Surface vs the iPad ?
                          • What can us (your fans) realistically do to make Surface the number one tablet out there?
                          • Will Microsoft release more WinRT compatible applications other than the ones already mentioned in the release specs? What about other software vendors such as Adobe and Corel ?

                        Hey this is Stevie [Steven Bathiche]. Screen resolution is one component of perceived detail. The true measure of resolvability of a screen called Modulation Transfer Function (MTF), not Pixels. MTF is a combination of both contrast and resolution. There are over a dozen subsystems that effect this MTF number… Most folks just focus on one number out of dozens that effect perceived detail. Without good contrast resolution decreases. Check out contrast sensitivity of the human eye graph (http://www.telescope-optics.net/images/eye_contrast.PNG) and if you want more see the links below. Basically, as resolution/DPI increases the eye has becomes less sensitive. So as a result, the amount of light in a room and the reflections off the screen have a huge effect on the contrast of the display. In fact, a small amount of reflection can greatly reduce contrast and thus the perceived resolution of the display. With the ClearType Display technology we took a 3 pronged approach to maximize that perceived resolution and optimize for battery life, weight, and thickness. First prong, Microsoft has the best pixel rendering technology in the industry (cleartype 1.0 and 2.0) .. these are exclusive and unique to Windows, it smooths text regardless of pixel count. Second, we designed a custom 10.6” high-contrast wide-angle screen LCD screen. Lastly we optically bonded the screen with the thinnest optical stack anywhere on the market… something which is more commonly done on phones we are doing on Surface.

                        While this is not official, our current Cleartype measurements on the amount of light reflected off the screen is around 5.5%-6.2%, the new IPad has a measurement of 9.9% mirror reflections (see the displaymate link:http://www.displaymate.com/iPad_ShootOut_1.htm). Doing a side by side with the new iPad in a consistently lit room, we have had many people see more detail on Surface RT than on the Ipad with more resolution.

                        Some more links to share if you want to know more… (http://www.normankoren.com/Tutorials/MTF.html)… Also This is a great book to read if you really want to get into it: http://www.amazon.com/Contrast-Sensitivity-Effects-Quality-Monograph/dp/0819434965 or more here http://alexandria.tue.nl/extra2/9901043.pdf

                        EDIT: Hello, this is StevieB again. This is a great discussion. I wanted to elaborate some more. I hope folks understand that I am not saying that one resolution is better than the other. Nor that one display is better than the other. More so that the number of pixels is not the only metric which guarantees detail and image quality. It depends on many factors, some factors for which Surface optimizes for. So in some cases ClearType will look better and in other cases (darker environments) the iPad retina will look better. Further, in a number of cases the differences will be negligible.

                        Think of it this way. When digital cameras started riding the megapixel curve, some cameras had/have better image quality than cameras with more pixels. How can that be? We all intuitively understand that if a camera lens is poor the resultant image will be poor (low MTF) no matter how many pixels sits behind the lens. The combination of a good lens and a good image sensor results in a good high quality MTF image. That’s the same in a display where the optics are partly in your eye and partly on the display. If the display reflects a lot of room light off the screen it will reduce the contrast of the image, and the resultant image will be harder to see and the information will harder to make out. The contrast sensitivity chart of the eye tells us this. A display system is just like a camera but it runs in reverse (Reciprocity Law of light).

                        One of the more significant things affecting image quality of interactive displays is the addition of stuff in front of the display to enable capacitive touch. Currently most consumer touch system have a cover glass, and layers of transparent conductors between the cover glass and the display. Anything placed between the eye and the display will effect image quality. Engineering down those effects is one of the innovations we strived for in the ClearType display for Surface.

                        Because the whole optical stack is fused in the ClearType Display, there is only one significant optical boundary. This is the front surface where the index of refraction changes from 1 in air to about 1.5 in glass—btw this also happens to bring your finger closer to the image on the screen (think how a straw looks under water). So Surface reflects less ambient light, this increases contrast in any lit environment over devices that reflect more room light. Previously, I mentioned contrast and resolution are related. Decreased contrast will obscure high resolution content. They are inseparable, neither one is more or less important than the other. If you have high contrast but low resolution, the MTF (and image quality) is lower. If you have high resolution but low contrast, your MTF (and image quality) will also be lower.

                        Let me ask you this question. When you look up in the sky how many stars do you see? …. Well it depends on where you are. If you are out in the country there is not much light pollution, and the night sky lights up with stars. If you are in the city, there is a lot of light pollution so you may not see many. The stars are still there, it is the same sky, but the contrast is low, so as a consequence you do not see many stars. No matter how many “pixels” the sky has, you are not going to see anymore stars. On Surface, light pollution is low and as a result you will see more detail over any other device with lesser contrast. In a lit room just hold up a Surface, leave the display off, and hold up another tablet next to it and notice which one has the darker screen. This is your black point, your screen cannot go darker than in this situation.

                        My goal is to get information out there so that you reach a conclusion based on science. Most people don’t know this, but this is well understood in the displays technical community. Hope this helps!

                        Microsoft Surface RT vs iPad 3 [SlashGear YouTube channel, Oct 23, 2012]

                        SlashGear reviews the Surface RT and compares it with the iPad 3

                        5. USB support

                          • First of all, I’m super excited about the way Microsoft is heading with the new Surface… What kind of devices I can or can’t use with the USB-Port. Can I connect a printer? A regular keyboard? Can I connect a cell-phone to charge it?

                        BrettO here – Thanks for the excitement! We certainly feel it. Lots of questions so let me do my best. USB support – Numerous reports of 100’s of millions existing USB devices supported. Printers, Keyboards, Cameras – yes. Can I charge a phone – yes.

                        Pavan: The full size USB 2.0 port on Surface supports hundreds of millions of devices that are out there… We chose USB 2.0 based on capability of the ARM SoCs during our development timeframe.

                          • Will Surface be able to import images from a digital camera or card reader via its USB port? Or is that for signed devices only?

                        BrettO here – Absolutely, uSD and USB 2.0. Most cameras will show up as mass storage device via USB.

                        Microsoft Surface + AirTurn AT-104 USB wireless page turner pedal [Hugh Sung YouTube channel, Oct 26, 2012]

                        Just received the Microsoft Surface RT Tablet a few minutes ago. This is a test showing how the AirTurn AT-104 uses the Surface’s USB port to connect wirelessly for hands free page turns and presentations. This demo is using PowerPoint on the Surface. Surface comes with an entire Office suite that works beautifully with the AirTurn AT-104.

                        6. The overall value proposition

                          • I have an iPad 2 and a Galaxy S2.
                          • Can you tell me something that’ll make me want to shift to your platform? I just can’t find a reason. What feature does the Surface have that may not seem like much but makes it amazing to use?

                        I am not sure what you do on your other devices and can not comment on it… however, I know that on Surface you can get a ton of stuff done. Given, we have a full operating system in Windows, we have the full suite of Office available, and the seamless transitioning in and out of different user states with touch cover… the ability to use it all day, use a USB port when needed to connect millions of devices, ultimately you have a full PC at your disposal…. you find yourself accomplishing a ton. Does this help?

                        Microsoft Surface RT Hands-on: At Boston Store [booredatwork YouTube channel, Oct 26, 2012]

                        Windows 8 is finally out and available for order and the Microsoft Surface is finally in stores, today we ventured to our local Microsoft Store at the Prudential in Boston to check out the new Microsoft Surface RT first hand. luckily for us we got a solid demo of the device by Store manager Ty Hapworth. Who was gracious enough to give us a solid hands on of the device. Which I must say at first glance is one great piece of hardware. The Microsoft Surface RT is a Windows 8 RT tablet that does more than your traditional tablet, sporting a 10.6 ClearType HD display with a Tegra 3 quad-core processor. All housed in a VaporMg casing at less than 1.5 pounds, with a watch-like finish that’s incredibly smooth, and durable. You have got an integrated Kickstand provides uncompromised support and flexibility. Flip out the Kickstand for hands-free entertainment. Whether you’re watching a movie, or shooting video, Surface stands on its own. The surface comes in 32GB or 64GB options but can be supplemented with a microSDXC card slot lets you add up to 64 GB of extra storage. Full-size USB port and Bluetooth 4.0, Mini-HDMI and Dual 2×2 MIMO antennas provide reliable internet connectivity. You have also got two Front and rear-facing 720p HD video cameras, which allow to reacord directly at 22 degree angle even with the kick stand on. Finally you have got the Touch cover, and integrated keyboard and trackpad can be found in this versatile cover. When folded back, Touch Cover automatically disables keystrokes for a full touchscreen experience; when closed, it turns off your display. Give Surface your personal touch with a color that matches your style. The Microsoft Surface Rt starts @ $499 and looks like a fun product to have. Stay tuned for our full review. Till then enjoy our Hands on from the Boston Microsoft Store

                        Highly suggested Understanding the Microsoft Surface (a sort of Review) [Hal’s (Im)Perfect Vision blog, Oct 28, 2012] with the following excerpts to wet your appetite:

                        … The Surface is a great tablet. It is amazingly well-built and well thought out. As a pure piece of engineering it stands as an equal to the best Apple or anyone else has to offer. When you add Windows RT to the mix you get something that is, in the context of use as a “pure” tablet, a strong competitor to the iPad. There are definite differences, some strongly in the iPad’s favor (e.g., number of applications currently available), and some in Surface’s favor. In most cases the significance of those differences comes down to personal preference. …
                        … an important point I think is missed in most reviews. Everyone wants to compare the thickness and weight of devices as they come from the factory. They don’t do comparisons of thickness and weight in terms of how they are actually used by customers! … while the Surface is competitive in raw weight and size it may be outstanding in real world usage configuration. …
                        … The UI is inviting. The live tiles are awesome. … Six months from now everyone will think that swiping in from the edge of the screen is a completely intuitive way to bring up menus.
                        Windows RT, and thus the Surface, currently has a relatively small library of applications available. But it is growing fast. Twice last week I tweeted or blogged [the blog case: Living with a Windows “RT” Tablet [Oct 22, 2012] is worth to read as well] about how I missed some application that I’d been using on the iPad. Within a couple of days, once within hours, the missing app appeared in the Windows Store! … Don’t let the size of the Metro app library keep you from getting a Surface if you otherwise find it a compelling offering. …
                        Now we’re going to get to the core of the matter. What really makes the Surface difference. In your hands it is, at worst, yet another tablet. Prop it up on a table or other flat surface and something magical happens. The weaknesses of typing on a virtual keyboard or positioning on a capacitive touch screen fade away and you get all the benefits of a real keyboard and pointing device. Sure that shows up in simple ways, like being able to easily and accurately type in a password. For real magic though take a look back at that first graphic I posted. While walking around with the Surface in hand it would land in the same place on the Consumption/Creation scale with the iPad. But put it down, even on your lap, and it takes a giant leap in Creation capability.
                        … if the keyboard is just a “nice to have” feature for entering text while you are sitting down, or you can’t stand virtual keyboards, or you like having it on the odd chance you’ll need to write a long email or make a Powerpoint slide, then the Touch Cover is for you, However if you know you are going to be using the Surface as a notebook substitute much of the time, then you may just want to pay the price (both in thickness and a little more money) for the Type Cover.
                        The magic of the Surface is that you can use it all day purely as a tablet without paying a penalty for its ability to do Content Creation. That magic is enabled by Windows RT, but it is really brought to life by the Surface hardware. For any given user the choice of a Surface, another Windows RT or Windows 8 device, or indeed an iPad (or Android tablet) is going to come down to a lot of personal preferences. Sweeping attempts to position one or another as best don’t actually mean much. Where Surface, and Microsoft’s overall approach with Windows RT and Windows 8, shines is when you have a need to do Content Creation. Whether that is replacing some (or all) of your current use for a notebook or desktop computer, or just a desire to be more productive than is possible with a virtual keyboard, it is the place where the Surface shines.

                        Microsoft Surface: First media reflections after the New-York press launch

                        Preliminary reading: Core post: Giving up the total OEM reliance strategy: the Microsoft Surface tablet [this same blog, June 19, 2012]
                        Follow-up: Microsoft Surface: its premium quality/price vs. even iPad3 [this same blog, Oct 26, 2012]
                        Highly suggested Understanding the Microsoft Surface (a sort of Review) [Hal’s (Im)Perfect Vision blog, Oct 28, 2012] with the following excerpts to wet your appetite:

                        … The Surface is a great tablet.  It is amazingly well-built and well thought out.  As a pure piece of engineering it stands as an equal to the best Apple or anyone else has to offer.  When you add Windows RT to the mix you get something that is, in the context of use as a “pure” tablet, a strong competitor to the iPad. There are definite differences, some strongly in the iPad’s favor (e.g., number of applications currently available), and some in Surface’s favor.  In most cases the significance of those differences comes down to personal preference. …
                        … an important point I think is missed in most reviews.  Everyone wants to compare the thickness and weight of devices as they come from the factory.  They don’t do comparisons of thickness and weight in terms of how they are actually used by customers!  … while the Surface is competitive in raw weight and size it may be outstanding in real world usage configuration.  …
                        … The UI is inviting.  The live tiles are awesome. … Six months from now everyone will think that swiping in from the edge of the screen is a completely intuitive way to bring up menus.
                        Windows RT, and thus the Surface, currently has a relatively small library of applications available.  But it is growing fast.  Twice last week I tweeted or blogged [the blog case: Living with a Windows “RT” Tablet [Oct 22, 2012] is worth to read as well] about how I missed some application that I’d been using on the iPad.  Within a couple of days, once within hours, the missing app appeared in the Windows Store! … Don’t let the size of the Metro app library keep you from getting a Surface if you otherwise find it a compelling offering. …
                        Now we’re going to get to the core of the matter.  What really makes the Surface difference.  In your hands it is, at worst, yet another tablet.  Prop it up on a table or other flat surface and something magical happens.  The weaknesses of typing on a virtual keyboard or positioning on a capacitive touch screen fade away and you get all the benefits of a real keyboard and pointing device.  Sure that shows up in simple ways, like being able to easily and accurately type in a password.  For real magic though take a look back at that first graphic I posted.  While walking around with the Surface in hand it would land in the same place on the Consumption/Creation scale with the iPad.  But put it down, even on your lap, and it takes a giant leap in Creation capability.
                        … if the keyboard is just a “nice to have” feature for entering text while you are sitting down, or you can’t stand virtual keyboards, or you like having it on the odd chance you’ll need to write a long email or make a Powerpoint slide, then the Touch Cover is for you,  However if you know you are going to be using the Surface as a notebook substitute much of the time, then you may just want to pay the price (both in thickness and a little more money) for the Type Cover.
                        The magic of the Surface is that you can use it all day purely as a tablet without paying a penalty for its ability to do Content Creation.  That magic is enabled by Windows RT, but it is really brought to life by the Surface hardware.  For any given user the choice of a Surface, another Windows RT or Windows 8 device, or indeed an iPad (or Android tablet) is going to come down to a lot of personal preferences.  Sweeping attempts to position one or another as best don’t actually mean much.  Where Surface, and Microsoft’s overall approach with Windows RT and Windows 8, shines is when you have a need to do Content Creation.  Whether that is replacing some (or all) of your current use for a notebook or desktop computer, or just a desire to be more productive than is possible with a virtual keyboard, it is the place where the Surface shines.

                        The reality shown #1: Surface Tablet Press Event Part 2 October 25, 2012 [TechLifeNews, Oct 25, 2012]

                        The reality shown #2: Surface Tablet Press Event Part 3 October 25, 2012 [TechLifeNews, Oct 25, 2012]

                        The reality shown #3: Surface Tablet Press Event Part 4 October 25, 2012 [TechLifeNews, Oct 25, 2012]

                        You can also read the transcript of the above as published by Microsoft:
                        Steven Sinofsky: Surface Launch [Microsoft News Center, Oct 25, 2012]
                        (note that the video records of intro and closing remarks by Sinofsky are at the end of this post)
                        See also: Microsoft Surface Now Available at Microsoft Retail Stores [Microsoft press release, Oct 26, 2012]

                        Overall reflections: What journalists are saying about Panos Panay


                        The Good reflection: #1 Microsoft Surface Event Recap [TGameNTech, Oct 25, 2012]

                        The Good reflection: #2 Microsoft Surface review: first look [PC Pro blog, Oct 25, 2012]

                        image

                        After the disappointment of the Windows 8 keynote, where very little was said that was either key or of note, Microsoft has struck back with a vengeance by delivering the Surface. And it is a staggeringly good device.

                        To explain this without making me sound like a Microsoft fanboi, I’ll dive into the kind of minutiae that PC Pro readers should appreciate.
                        Because I want to start with, yes, wireless reception. This boring topic is something that’s difficult to get people excited by, until they need to get internet access in an area of poor coverage. Then, suddenly, it’s all-important.
                        Microsoft has put a good deal of effort into wireless, including two MIMO aerials where most tablet makers opt for one. It was certainly a match for my Asus Ultrabook in the theatre, but to be sure I’d have to take it home with me (something the bulky security guard looking over my shoulder seemed less positive about than I did) and use it in the wireless-free areas that litter my lounge.

                        image

                        Then there’s the magnetic mechanism that clamps the Touch Cover to the tablet. Unlike the iPad, you can hold the Surface by the cover and let it drop without fear the tablet will break off and smash to the ground. We also saw Panos Panay, the general manager of the Surface team at Microsoft, bravely drop it on stage during his demo and the machine carried on working (see the video below).
                        Panos Panay, the General Manager of the Surface team at Microsoft, bravely dropped the Surface on stage during his demo and the machine carried on working
                        At this point I’m unapologetically going to get more geeky and talk about how that mechanism works. The answer came quite unexpectedly when I started chatting to Ralf Groene, creative director of Surface, later on at the event.
                        The key point to understand is that magnets work extremely well when they’re directly aligned, but if they move out of position then the connection becomes weak. So, if you swing the cover around and the angle shifts, the connection will break and your tablet will fly off into the distance.
                        This was a problem that afflicted an early version of the Surface, until one of Groene’s team came up with the solution: two protrusions on the cover that would ensure it stayed perfectly aligned unless enough lateral force was applied. How much force? Roughly what you’d expect from a five-year-old.

                        image

                        Now Microsoft claims that you can still touch-type on the Touch Cover and reach similar speeds to before, although Panos added the caveat that it takes 3-4 days to get used to it. In my experience, that could be a little optimistic: there’s a reason that keyboards with decent level of travel are people’s preferred choice.
                        What I can say with confidence is that within a few minutes I was typing far more quickly than I’ve ever managed with an on-screen keyboard (according to Microsoft’s internal tests, you should be able to reach around 80% of your natural speed). And, if typing is important to you, then there’s always the Type Cover.
                        This adds a little more girth and weight to the Surface, but not by much. And for anyone who does a lot of typing, the result is well worth it. It’s not the simple ability to be able to touch type, but the fact that, with a Type Cover, this machine can genuinely replace your laptop.
                        The 1.2mm of travel each key offers, while not generous, is just enough to make you feel like you haven’t made a sacrifice. You’ll look at your laptop, particularly if it’s more than 2kg, and start thinking of all the reasons why you can leave it behind on your desk.
                        Because, as with all Windows RT tablets, the Surface includes Word 2013, Excel 2013, PowerPoint 2013 and OneNote 2013. They are full applications, although note that you can’t run macros due to the RT’s lack of support for Visual Basic for Applications.
                        The other omission to note is Outlook 2013. Yes, there are Mail and Calendar apps built in to Windows RT, but I’m reserving judgement on exactly how I might replace Outlook if I do decide to replace my work laptop with the Surface (some third-party apps are already available, for example).
                        The only times that using Surface jars a little is when you slip into the old style of Windows interface; for example, when you click Personalize in the Settings menu. This is jarring and horrible, because you have to peck at a tiny X with your finger in a way that’s all too reminiscent of Windows Mobile before it became Windows Phone.

                        image

                        But – and it’s a big but – there’s something about the Surface that makes you forgive these foibles. There’s the kickstand, shown in action above, which folds perfectly flat against the back of the Surface when not in use.
                        All the gestures seem to work so well that you’ll soon be flicking between applications (swipe in from the left) and jumping to the app’s hidden features (swipe in from the bottom).
                        It helps that it’s pretty light too: around 680g, or 1.5lbs. It feels well balanced, although just like the iPad you wouldn’t want to hold it one-handed for long.
                        There’s much more that could be said about the bright 10.6in screen, the clever webcam that films at exactly the right angle when you use the kick-out stand, the way it integrates with an Xbox so you can display films on your TV screen, the fact it includes a microSD card so you can expand storage – but if I carry on in that vein even I’ll start to believe I’ve drank the Microsoft Kool-Aid.
                        In short, we’ve seen very few Windows 8 tablets that would give Apple any cause for concern, but the Surface really should. It’s been designed with the same from-the-ground-up ethos that marks the iPad, and the end result will be hugely compelling to both home and business users.
                        And now I’m going to save this file to a USB thumbdrive because I’m being kicked out of the theatre – how handy that a USB slot is built in.

                        image

                        The Bad reflection: First look at real Microsoft Surface [Razma ToloYouTube channel, Oct 25, 2012]

                        The good: Microsoft Surface’s Metro interface is innovative, elegant, powerful, and versatile. The tablet feels strong and well-built, includes Office 2013, and rich video and music services. Its keyboard cover accessories are the best ways to type on a tablet, period.
                        The bad: The tablet has sluggish performance, its Windows Store is a ghost town, Metro has a steep learning curve, and the Desktop interface feels clunky and useless.
                        The bottom line: If you’re an early adopter willing to forget everything you know about navigating a computer, the Surface tablet could replace your laptop. Everyone else: wait for more apps.
                        Microsoft Surface is the best productivity tablet yet, and it had better be. As the only Microsoft-branded Windows RT hardware to launch with the new operating system (Windows 8 launches this week as well), the tablet serves as ambassador and flagship for the touch-focused, wildly risky Windows grand experiment. The Surface excels thanks to its thoughtful design, sensible implementation of its keyboard accessory, and the innovations brought about by the interface formerly known as “Metro”– chief among them: the gesture-driven menu system, powerful search tool, and incredibly cool and versatile split-screen feature.
                        Unfortunately, there’s a price to pay for doing things differently. I’ve spent a week with this soldier for the Windows cause, and I predict that some of you will find Metro’s steep learning curve discouraging. Additionally, apps support is dismal, performance (especially when using IE 10) is slow at times, and like the old guy in the club still hanging around after last call, the traditional Windows interface lingers on, feeling embarrassingly out of place.
                        The Surface isn’t for everyone. Those looking for tons (or even several pounds) of apps should look elsewhere; however, it takes a legitimate swing at replacing your computer and gets closer than any tablet before it at hitting the mark.
                        On the Surface
                        So what keeps the Surface from looking like just another generic black tablet? Honestly, not that much, but the features and aesthetic details that do set it apart are significant, if not immediately apparent. For one, the Surface sports a 10.6-inch screen, which is about 0.5 inch larger than most full-size mainstream tablets and 0.9 inch larger than the iPad’s screen. However, this larger screen affords it a true 16:9 aspect ratio at a screen resolution of 1,366×768 pixels. This aspect ratio matches most movies and TV shows, eliminating the need for black bars to appear at the top and bottom of the screen. While movies shot in Scope (2.35:1) will still display with black bars, they’re not nearly as all-encompassing as when watching the same movies on an iPad with its 4:3 aspect ratio screen.
                        Then there’s the Surface’s beveled backside that contributes to its sleek, somewhat industrial-looking metallic aesthetic. It looks practical without being cold, and just feels like a high-quality device that Microsoft cut few corners to make. Speaking of which, the corners are somewhat rounded, but do tend to dig into the palms a bit when holding the tablet in both hands. The entire chassis is surrounded by a full magnesium (VaporMg, pronounced “Vapor Mag”) outer casing that’s supposedly both scratch- and wear-resistant; however, scratches are already beginning to appear on my unit.
                        Microsoft Surface Asus Transformer Tab Infinity TF700 Apple iPad (third generation) Samsung Galaxy Note 10.1
                        Weight in pounds 1.5 1.32 1.44 1.32
                        Width in inches (landscape) 10.8 10.4 7.3 10.3
                        Height in inches 6.8 7.1 9.5 7.1
                        Depth in inches 0.37 0.33 0.37 0.35
                        Side bezel width in inches (landscape) 0.81 0.8 0.87 0.9
                        In the top middle of the front bezel, sitting right next to an ambient light sensor, is the front-facing 720p-capable camera. Several inches below that on the bottom of the bezel sits the Windows home touch sensor, which takes you back to the Start screen or to the last app you had open if you’re already at the Start screen.
                        Along the right edge, from the top is a speaker grille, a Micro-HDMI port, a full USB 2.0 port, and the power port, which magnetically attaches the power cable. At the far right of the top edge is a lone power/sleep button. The left edge features an additional speaker grille, a headphone jack, and a satisfyingly tactile and clicky volume rocker. Seated toward the bottom of the left edge sits an inch-long groove that allows you to easily pull out the built-in kickstand and prop the tablet up.

                        The Ugly reflection: Apple’s CEO Discusses F4Q12 Results – Earnings Call Transcript, Question-and-Answer Session [Seeking Alpha, Oct 25, 2012]

                        Shannon S. Cross– Cross Research LLC

                        Great, and then I just had a follow-up question on the Tablet market, now with the launch of Surface today and obviously Window 8 Tablet in that could you talk a little bit about what are you seeing, from a competitive standpoint and how you think about it? Thank you.

                        Timothy D. Cook– Chief Executive Officer

                        I haven’t firstly play for the Surface yet, but the, what we are reading about it is that it’s a fairly compromised confusing product, and so I think one of the toughest things you do with deciding which product is to make hard trade off and decide what a product should be and we really done that with the iPad and so, the user experience is absolutely incredible, I suppose you could design a car that flies and floats, but I don’t think it would do all of those things very well, and so I think people when they look at the iPad versus competitive offerings are going to conclude, they really want an iPad and I think people have done that to-date and I think they will continue to do that.

                        reported by TechCruch and commented on as:

                        Windows 8, of course, features both the standard desktop interface and the new Windows 8 UI (formerly known as “Metro”). The surface, runs Windows RT, doesn’t offer the full desktop experience, but it does run Microsoft’s Office suite in the old-school desktop mode.

                        Cook was clearly taken back a bit by this question and he clearly had to think about his answer. He still didn’t hold back and, to be fair, his opinion is fairly similar to that of many reviewers.

                        Microsoft’s own CEO Steve Ballmer, of course, channeled some of Apple’s language today and called the Surface “truly magical” during today’s official launch.

                        reported by Apple Insider and commented on as:

                        Cook may have had in mind the Wired reviewby Mathew Honan, who described the Surface as “a tablet of both compromises and confusion.”

                        CNN’s Harry McCracken also wrote that working with the Surface’s Office apps “feels like an exercise in compromise,” while Josh Topolsky of the The Verge wrote “Instead of being a no-compromise device, it often feels like a more-compromise one.”

                        reported by The Next Web and commented on as:

                        A common refrain from founder Steve Jobs was that he was as proud of the things that Apple has said no to making as he was the things that they had made. This has been echoed by Cook during his tenure. This is apparently the reasoning that Cook is following when saying that they’ve heard it is a ‘compromised and confusing’ product.

                        Microsoft has actually used the term ‘no compromises’ when referring to the Surface, a hybrid tablet that runs desktop and touch-friendly Windows environments and has an optional keyboard accessory that features heavily in its advertising.

                        reported by abc NEWS and commented on as:

                        Apple and Microsoft are taking different routes when it comes to tablet software. While Apple offers its iOS mobile software on its family of iPads, Microsoft has decided to revamp Windows by bringing in elements from its smartphone operating system. Previously, Cook had compared what Microsoft was doing to combining a refrigerator and a microwave.

                        Microsoft, on the other hand, claims Windows 8 doesn’t have any of the compromises that the iPad has.

                        “We have a different perspective, a different reason why we would want to make a tablet computer and that is really rooted in PCs being a general-purpose device that works within a broad ecosystem, that connects to a lot of peripherals, and represents an open platform,” Steve Sinofsky, head of the Windows division, told ABC News in an interview.


                        The reality shown #4: Microsoft Surface vs Apple iPad 3 – NYC Launch Event [Portaltic YouTube channel, Oct 25, 2012]

                        A glimpse into the Windows 8 reality shown before the Surface launch (after the break): Full report [in just 2 and a half minutes]: Microsoft Windows 8 aimed at tablet, mobile users [networkworld YouTube channel, Oct 25, 2012]

                        Microsoft introduced its latest operating system Windows 8 at an event in New York Thursday. It’s the first time the OS will run on devices with ARM chips. Follow reporter Nick Barber on Twitter @nickjb

                        See also:
                        Windows 8 Arrives [Microsoft press release, Oct 25, 2012]
                        Windows reimagined. #Windows8 [Tami Reller on the Windows Experience Blog, Oct 25, 2012]
                        Steven Sinofsky, Steve Ballmer, Julie Larson-Green, and Michael Angiulo: Windows 8 Launch [full transcript on Microsoft Nerws Center, Oct 25, 2012]

                        A straight to the point media observation about that first, “Windows 8 in general” part from Microsoft’s mid-life cris [Business Insider, Oct 26, 2012]

                        It’s the kind of OS that should get Microsoft to scream loudly from every rooftops: “We have reimagined the PC and moved the dialogue about the next generation of computing interfaces forward; We have forced our partners to evolve the computer for the next generation of challenges.”
                        Instead Microsoft launched Windows almost timidly, speaking not of Microsoft launching Windows but of the industry launching Windows. At no time during either Steven Sinofsky’s speech nor Steve Ballmer’s one did the company mention its own name and presented the image of a giant reborn. Both seemed worried, concerned that they might offend, and with many partners in the room, the whole affair felt uneasy as they presented something that just didn’t seem terribly exciting to them.
                        The performance of Microsoft’s management was not too far from the performance of president Obama during the first presidential debate: somnolent, and somewhat withdrawn.

                        The reality shown and told before the proper Surface launch: Surface Tablet Press Event Part 1 October 25, 2012 [TechLifeNews, Oct 25, 2012]

                        The reality shown and told after the proper Surface launch: Surface Tablet Press Event Part 5 October 25, 2012 [TechLifeNews, Oct 25, 2012]

                        A straight to the point media observation about that second, “Microsoft Surface” part from Microsoft’s mid-life cris [Business Insider, Oct 26, 2012]

                        Steve Sinofsky, who earlier that morning had robotically run through the Windows 8 scripts seemed to go off script, talking about passion and truly excited about this new device. Panos Panay, the man behind the Surface tablet, seemed to have had a double dose of expresso, presenting the Surface in a way that channeled the presentation genius of Steve Jobs and combined it with a little Oprah Winfrey thrown in. Whether it was when talking about the hardware, the software, the way this helped him be a better dad, the going into the crowd and handing out devices to be tested, or throwing a tablet on the ground to show how sturdy it was, we were presented with a man who knows what showmanship is about.
                        While Panay played the lead role, Sinofsky was dropping in, with amusing quips and a sense that this, the first computer built by the company (if you assume that Xbox is not a computer) was the truly exciting thing. But at the same time, there was some tension in the air: it was almost as if Microsoft had a hard time containing its excitement but also wanted to keep it all secret in order to not annoy its OEM partners.
                        Surface is a tight-rope act for Microsoft, as it tries to compete with its business partners while saying it doesn’t compete with its business partners. The company’s level of care in attempting to create a unique device clearly points to how much it believes that this is the future of the company but at the same time, the company is wary of telling PC manufacturers that it wants to eat their lunch. And so there’s this weird uneasiness where the company appears to want to promote Surface but at the same time is wary of over-promoting Surface.

                        And the right conclusion after all that is:

                        Microsoft is hiding its new mistress (Surface) from the rich wife (the OEM partners) all the while claiming that it loves both but, in its heart, truly more enthused by the new girlfriend. Microsoft marriage of convenience is something that sustains it today but it yearns to elope with the new thing in town and build a new life with it.

                        And at the source of it all, that may be why the company is under-hyping Surface and Windows 8. Microsoft is having a mid-life crisis and after a 30+ year marriage with its OEMs, the company is plotting a future that looks radically different, one where it is single and gets to choose what its product/mate looks like. It’s the future it really wants but it’s also a future the company is not willing to admit to. All its insecurities are tied into its relationship with the OEMs and the company fears that if it makes the jump, it will have a chance to fail and that’s truly scary.

                        So the company is doing everything to undermine its own hopes. Looking at the Surface is facing a true tragedy due to poor pricing: The Surface retails at $499 without the keyboard (you’ll have to pay $100 extra for that) and thus finds itself in a space where it is too expensive to compete in the tablet space and not feature-rich enough to compete in the PC space. It’s the kind of device that would have been perfect at a $399 price point with the keyboard included, the kind of device that could have stolen millions of hearts away from the iPad; It’s the kind of device that could still have been a successful contender at $329 without its keyboard; It’s the kind of device that seems to exist to prove Apple’s superiority in squeezing every dollar out of its production line to deliver products that are relatively inexpensive while getting decent enough margins for the company.

                        And the truly sad part is that Microsoft will look at this failure in selling more of those devices as confirmation that it should have stuck with its partners in the first place (no matter what I, or any other pundit, say, there will be hundreds of millions of copies of Windows 8 sold, as the industry as a whole loads it up on new machines that will get upgraded to eventually).

                        But maybe there’s hope. I was recently talking to a longtime Apple user (the kind of person that was there with the early macs, the kind of person who stuck by Apple’s side through the lean years; the kind of person who’s never own anything but a mac) and she told me that Surface was the first time she thought of a Microsoft product as a decent alternatives. The live tiles, in particular, were part of the attraction.

                        ASUS: We are the real transformers, not Microsoft

                        Unveiling the ASUS Vivo Lineup [asus YouTube channel, Oct 12, 2012]

                        [http://www.asus.com/vivo] [http://www.facebook.com/ASUS] ASUS Windows 8 products Teaser Alert! Join us on October 23 in NYC to witness for the very first time.

                        Here ASUS likens the New York City announcement for its touchscreen Windows 8 devices to the Apollo moon missions, the appearance of television, great sport events, Elvis Presley’s concerts, the fall of the Berlin wall, and having a child. Note that the ASUS rollout will come 3 days before Microsoft will launch its own offerings. 

                        ASUS has definitely a lot of things to be afraid of Microsoft. Look at this latest The making of Microsoft Surface [surface YouTube channel, Oct 16, 2012] video from Microsoft:

                        Get a more in-depth view of the making of Microsoft Surface.

                        or this The Surface Movement [surface YouTube channel, Oct 15, 2012] published a day before:

                        So ASUS also launched an Eee Pad | Transformer Pad Infinity | Videos site on October 15, 2012, the same day as Microsoft made its new Surface with Windows RT available for pre-order with promised delivery by Oct 26. The below video is one the four available on that site:

                        Experience the ASUS Transformer Pad Infinity [asus YouTube channel, July 24, 2012]

                        [http://eee.asus.com/en/eeepad/transformer-infinity/] The Transformer Pad Infinity is ASUS’ new flagship tablet, boasting new technologies that allows it to stand above the competition. From a Full HD screen to the fastest NVIDIA Tegra 3 processor available, the Infinity is designed to be both a productive workstation and multimedia powerhouse.

                        There are three other videos which were made available on June 24/25, just after the Microsoft Surface was shown first time with big surprise: see Giving up the total OEM reliance strategy: the Microsoft Surface tablet [on this blog, June 19 – July 30, 2012].

                        In fact ASUS had a special press release with those three videos, explaing its leadership versus Microsoft with some text as well:

                        The ASUS Transformer Pad Design Story [ASUS press release, June 25, 2012]

                        Always at the forefront of technology, ASUS has proven with its Transformer Pad family of tablets that they are in tune with what consumers require from their mobile devices. Launched in March 2011, the [Tegra 2-based] Eee Pad Transformer showed ASUS’ ingenuity and innovative thinking with the Mobile Dock design. With the philosophy of “design thinking” implemented deep into the ASUS work culture, the Transformer Pad design team set out to create a tablet that not only provided media consumption, but also productivity for professional use. The tablets have evolved, and are now offered in a variety of price points and specifications, including the new Transformer Pad and Transformer Pad Infinity.


                        To celebrate the success of the Transformer Pad family of tablets, ASUS has created a series of videos detailing their story. Also available are interviews with various product directors and designers, so those who have purchased a Transformer can understand where it came from and better connect with their device.

                        Getting Ready for Transformation


                        Every product created has a story, starting off from design sketches and following a long process cycle before a finished product is ready for mass production. The Transformer Pad family’s story starts with a brief introduction from ASUS Chairman Jonney Shih, and follows with an interview from a product director and the various stages of thought and design, then moves on to discuss how the Design Team moved ahead in creating the Eee Pad Transformer Prime. At the end is a peek of what’s in store for the future of the Transformer Pad family. The video is available for viewing via YouTube, at http://youtu.be/QWYTghVZpNo .

                        [ASUS Transformer Pad – Getting Ready for Transformation [asus YouTube channel, June 24, 2012]]

                        The Next Transformation


                        Even before the success of the Eee Pad Transformer and Eee Transformer Prime, work was already well under way with the next two models: The Transformer Pad and Transformer Pad Infinity. With the foundations and lessons learned already in place from the original Transformer, ASUS set about designing their latest tablet offerings based on customer feedback to reach an even broader audience. The story of the new Transformer Pad family continues with the second design video, available to view via YouTube at: http://youtu.be/bqus37RcTSY

                        [ASUS Transformer Pad – The Next Transformation [asus YouTube channel, June 24, 2012]]

                        ASUS Transformer Pad Infinity


                        Similar to the other tablets in the Transformer Pad family, the Infinity features true 2-in-1 innovation with the Mobile Dock. Everything that made the Transformer Pads the most sought after Android tablet has been made even better in the Infinity, most notably the Full HD display that provides super crisp images and video to users. At the heart of the Transformer Pad Infinity is NVIDIA®’s Tegra® 3 T33 4-PLUS-1™ quad-core CPU, which also contains a 12-core GeForce® GPU. The extra battery-saver core on the CPU handles low-power tasks such as active standby, music and video, and is transparent to the OS and applications. Running at 1.6GHz, the Transformer Pad Infinity’s quad-core processor drives the incredible Full HD experience, while the display’s 16:10 aspect ratio, 1920 x 1200 native resolution and wide 178-degree viewing angle means it’s perfect for watching Full HD video, playing the latest HD games and also browsing the web – both indoors and outdoors, thanks to the ultra-bright Super IPS+ technology built into the display. A 2MP front 8MP rear camera with large F/2.2 aperture and 5-element lens is tucked into an ultra-slim profile that’s 8.5mm thin, and features a metallic spun finish design that is beautifully accented in either Amethyst Gray or Champagne Gold colors. To highlight the launch of the Infinity, a video detailing its technical specifications has been created so consumers can see the attention to detail that went in to creating a device that is powerful yet fashion savvy at the same time. The video is available for viewing via YouTube, at http://youtu.be/s7YvXgHe5UY .

                        [Exploring the ASUS Transformer Pad Infinity [asus YouTube channel, June 25, 2012]]

                        And on the same day there came a press release from ASUS:
                        ASUS Sets Benchmark for Mobile Entertainment with the Transformer Pad Infinity [June 25, 2012

                        Experience entertainment like never before in glorious Full HD
                        First unveiled at the Consumer Electronics Show in January, the ASUS Transformer Pad Infinity is the world’s first Full HD Android™ tablet and sets a new benchmark for mobile entertainment. Featuring a Full HD 1920 x 1200 Super IPS+ display with Corning® Gorilla® Glass 2, ASUS SonicMaster technology, Android™ 4.0 Ice Cream Sandwich and an incredibly thin design complete with our exclusive metallic spun finish, the ASUS Transformer Pad Infinity is the perfect companion for the heavy media consumer who is constantly on the move. It’s not all play with the ASUS Transformer Pad Infinity though as the unique detachable Mobile Dock accessory transforms it from a tablet into a notebook. When docked, total battery life is rated at 14 hours and productivity is increased with the full QWERTY keyboard, multi-touch touchpad and USB/SD card ports.
                        Incredible Entertainment
                        At the heart of the Transformer Pad Infinity is NVIDIA®』s Tegra® 3 T33 4-PLUS-1™ quad-core CPU, which also contains a 12-core GeForce® GPU. The extra battery-saver core on the CPU handles low-power tasks such as active standby, music and video, and is transparent to the OS and applications. Running at 1.6GHz, the Transformer Pad Infinity’s quad-core processor drives the incredible Full HD experience, while the display’s 16:10 aspect ratio, 1920 x 1200 native resolution and wide 178-degree viewing angle means it’s perfect for watching Full HD video, playing the latest HD games and also browsing the web – both indoors and outdoors, thanks to the ultra-bright Super IPS+ technology built into the display.
                        Completing the Transformer Pad Infinity’s armory of entertainment-rich features is ASUS SonicMaster audio technology. Tuned by the ASUS Golden Ear team, SonicMaster Sound technology features a combination of advanced hardware and software designed to deliver immersive and lifelike audio.
                        Beautiful Design
                        The Transformer Pad Infinity features the gorgeous metallic spun finish that characterizes the ASUS Zen philosophy first unveiled with the ZENBOOK™ and Transformer Pad Prime, and comes in two stylish colors: Amethyst Gray and Champagne Gold. Thanks to the forged aluminum construction, the Transformer Pad Infinity is just 8.5mm thin and weighs only 598g, meaning it can easily be carried around all day. When combined with the ASUS exclusive Mobile Dock, the Infinity turns into a productivity workstation with up to 14 hours of extended battery life – the full QWERTY keyboard and multi-touch touchpad deliver a true notebook experience, while the USB port and SD card slot provide additional storage options for the business-focused user.
                        Wonderful Memories
                        An excellent 8MP rear camera with auto-focus and an LED flash allows the Transformer Pad Infinity to take sharp, vibrant and highly detailed photos thanks to its large F/2.2 aperture, 5-element lens, back-illuminated CMOS sensor, touch-to-focus capabilities, shallow depth of field, low light noise reduction and a wide 75-degree angle of view (28mm equivalent focal length). The rear camera also has the ability to record Full HD 1080p video at 30fps, while the 2MP front camera is ideally suited to video conferencing. With 32GB or 64GB of internal memory, 8GB of free storage on ASUS WebStorage for life, and a variety of external storage options, Transformer Pad Infinity users will be able to store and share their memories anytime, anywhere.
                        Unrivaled Capabilities
                        Running the Android™ 4.0 Ice Cream Sandwich operating system, the ASUS Transformer Pad Infinity offers unrivaled performance and flexibility with advanced multitasking, rich notifications, customizable home screens and deep interactivity. Combining this with the blisteringly fast NVIDIA Tegra 3 processor, Full HD Super IPS+ display, the ultra-slim design and beautiful metallic spun finish makes the Transformer Pad Infinity the perfect mobile entertainment companion.

                        Indeed Infinity was introduced back in January as you could see in ASUS press release [CES 2012] ASUS Embraces the Spirit of the Incredible at CES 2012 [Jan 10, 2012]

                        … ASUS also introduced the new Transformer 700 series — a premium 10.1” tablet that takes the Transformer series to new heights. Like the [Eee Pad Transformer Prime] TF 201, audio comes by way of the ASUS-exclusive SonicMaster technology. It features a Full HD 1920 x 1200 resolution screen that introduces users to a viewing experience never before seen on tablet PCs. In addition, it has an upgraded front facing 2MP camera along with a rear-facing 8MP camera with a F/2.4 aperture. The built-in LED flash allows for clear, bright photos even in low light environments. In terms of productivity stakes, the pre-installed SuperNote app is ideal for note-taking, with a user-friendly design that allows for easy file sharing while at the same time keeping data secure. …

                        while information about the “first generation transformers” is in my NVIDIA Tegra 3 and ASUS Eee Pad Transformer Prime [Nov 10, 2011].

                        The effective availability of Infinity, however, came much later:
                        – as in ASUS PadFone and upcoming Transformer Pad Lineup unveiled at Mobile World Congress 2012 [ASUS USA press release, Feb 27, 2012] it was announced that:

                        … ASUS is redefining the future of mobile computing devices and is excited to announce the new and innovative ASUS Transformer Pad lineup [instead of the previous EeePad Transformer line as the 1st generation]. Offering three distinct models to fit the unique needs of mobile media consumers, ASUS believes in providing consumers with choices. The ASUS Transformer Pad lineup includes the ASUS Transformer Pad Prime and upcoming ASUS Transformer Pad Infinity series and ASUS Transformer Pad 300 series. …

                        – then first the TF300 series were launched to the US market: ASUS Launches the Transformer Pad [ASUS USA press release, April 22, 2012]

                        … The TF300 series will be available shortly in Royal Blue at national retailers and online resellers at a manufacturer’s suggested retail price starting at $379** (16GB storage), with the optional mobile dock accessory priced at $149**. …
                        **Pricing and availability will vary by country and SKU. North American MSRP pricing listed. Suggested MSRP of $399 for the 32GB version. ASUS Transformer Pad TF300 will launch with Android 4 (Ice Cream Sandwich) and offer class leading support and updates via FOTA (free over the air). Launch color is Royal Blue. Iceberg White and Torch Red will be available at a later date.
                        [http://eee.asus.com/en/eeepad/transformer-300/] Meet the ASUS Transformer Pad, a stylish tablet with NVIDIA® Tegra® 3 quad-core CPU and Android™ 4.0 Ice cream Sandwich. ― Concentric finished pattern with stylish colors in Royal Blue, Iceberg White and Torch Red ― Mobile Dock with USB & SD card ports extends battery life up to 15* hours ― NVIDIA® Tegra® 3 4-Plus-1™ Quad Core CPU with 12-core GPU for lowest power and the highest performance ― Crystal clear 8MP auto-focus camera with 5-element lens, large F/2.2 aperture & back-illuminated CMOS sensor ― Superior audio experience with ASUS SonicMaster technology ― 178° wide viewing angle IPS panel ― The latest Android™ 4.0 Ice Cream Sandwich OS ― Pre-loaded exclusive SuperNote app for taking notes using drawings, photos or videos ASUS exclusive application combined with the above makes the Transformer Pad the most incredible tablet ever.

                        [Experience the ASUS Transformer Pad [asus YouTube channel, April 22, 2012]]

                        – the effective opportunity to start talking about “The Incredible Transformations” came just by the Computex 2012 end of May/early June:

                        [http://www.techinstyle.tv/computex-2012] [http://www.facebook.com/ASUS] ASUS COMPUTEX 2012 Teaser Alert! Join us at COMPUTEX. More exciting product teasers will be released by May 31.

                        – where ASUS Transformer Pad Infinity Series was one of ASUS Products Win Six Computex 2012 Best Choice Awards [ASUS press release, June 1, 2012]

                        Golden Award, Computer & System: ASUS Transformer Pad Infinity Series

                        The ASUS Transformer Pad Infinity Series is the world’s first Full HD tablet with 4G LTE and Wi-Fi. Its Super IPS+ display with 1920 x 1200 resolution and ASUS SonicMaster technology delivers cinematic audio-visuals, while next generation Corning® Gorilla® Glass 2 helps protect the screen with improved damage resistance.

                        The 4G LTE model is based on the powerful Qualcomm® MSM 8960 Snapdragon™ S4 Krait dual-core processor and is capable of download and upload speeds of up to 100Mbit/s and 50Mbit/s respectively. The Transformer Pad Infinity also has a 2MP front camera for video-conferencing, plus an 8MP rear camera with a large f2.2 aperture, 5-element lens and LED flash to ensure quality images even in the dark. …

                        – as even the TF300 series appeared in the price list of other countries like Malaysia just on June 6, Infinity (TF700 series) only on July 13 price list (with Nexus 7 actually), and becoming regular part of the ASUS Product Guide just in July-August (see the Singapore version dated July 6).
                        – It took even longer to deliver an LTE capable quad-core version of the TF300: ASUS Launches the Transformer Pad TF300TL [ASUS USA press release, Sept 28, 2012]
                        – The Windows RT version also came later on August 29 (although that was understandable), and with different device name, ASUS Vivo Tab RT (TF600):

                        ASUS presents a quick run-through of the brand new ASUS Vivo Tab RT (TF600), running Windows RT. Being one of the lightest & thinnest 10.1″ tablets in the market, it’s powered by the NVIDIA® Tegra® 3 Quad-core CPU, making it incredibly smooth and responsive. The newly designed, optional mobile dock provides extended battery life, keyboard, touchpad and additional connectivity via a USB port — you can even connect game controllers! The ASUS Vivo Tab RT also comes with MS Office 2013 preinstalled, making it the ideal tablet for all around use.

                        ASUS Announces the Incredible Vivo Tab and Vivo Tab RT tablets intended for Windows 8 at IFA [ASUS press release, Aug 29, 2012]

                        ASUS Announces the Incredible Vivo Tab and Vivo Tab RT tablets intended for Windows 8 at IFA

                        Two new tablets with a dual-purpose design that combines a high-resolution multi-touch display and a detachable QWERTY keyboard dock for a great Windows 8 experience.

                        IFA, Berlin, Germany, (August 29, 2012) — ASUS, a global leader in the new digital era, today announces two incredible new tablets intended to run Windows 8. First unveiled at Computex in June, the ASUS Vivo Tab and ASUS Vivo Tab RT (formerly known as the ASUS Tablet 810 and ASUS Tablet 600 respectively) open up a new world of mobile possibilities and transform expectations about what tablets can do.

                        Meet Vivo
                        With a name taken from the Latin verb “to live”, Vivo is designed as a constant companion that blends the familiar elegance of ASUS tablet design with Microsoft Corp.’s new touch-enabled Windows 8 operating system.
                        Vivo has a dual-purpose design that combines a high-resolution multi-touch Super IPS+ display with a detachable QWERTY keyboard dock to provide a great Windows 8 experience. ASUS TruVivid technology with Corning® Fit Glass gives improved colour clarity and superior scratch resistance, while the keyboard not only transforms Vivo into a convenient clamshell ultraportable, but also provides a secondary battery for prolonged mains-free use.
                        With an 11.6” screen backed by high-precision Wacom digitiser stylus technology, the Vivo Tab is designed with productivity in mind, while the ultra-light Vivo Tab RT is ideally suited to entertainment on the go. Get more done, enjoy new experiences and connect with others in exciting new ways — Vivo makes it all possible.
                        ASUS Vivo Tab
                        The ASUS Vivo Tab features the Next Generation Intel® Atom™ processor and has 2GB RAM with 64GB eMMC (embedded multimedia card) user storage. An incredible Windows 8 experience makes it a smart choice for professional and personal use. With support for 1024-level Wacom digitizer for precise work and navigation, ASUS Vivo Tab maximizes productivity and provides the best input experience.
                        Key to the Vivo Tab’s recipe for Windows 8 is the supplied mobile dock. This instantly transforms the tablet into a compact clamshell ultraportable, complete with full QWERTY keyboard, trackpad, two USB ports and second battery for extended use away from the mains.
                        The 11.6” display with a 1366 x 768 resolution uses Super IPS+ technology to deliver superior visual clarity both indoors and out, and its 10-point multi-touch is complemented by Wacom digitiser stylus technology for high-precision stylus input and a more natural writing experience.
                        Despite its compact dimensions and ultra-thin 8.7mm and 675g profile, the Vivo Tab still delivers superlative sound quality, thanks to the same SonicMaster technology used on ASUS’ award-winning notebooks. High-quality photographs can also be captured with the 8-megapixel rear camera with autofocus and LED flash, along with a 2-megapixel front-facing camera for video chats. The Vivo Tab also features a built-in NFC sensor, enabling the device to easily sync with other NFC-enabled devices.

                        ASUS Vivo Tab RT

                        The ASUS Vivo Tab RT has a slim and light profile that’s 8.3mm thin and 520g light. It features the NVIDIA® Tegra® 3 quad-core processor and 12-core GPU for outstanding mobile graphics performance, along with 2GB RAM and 32GB eMMC user storage. Supplied with Windows RT, tablet users with entertainment in mind will find a great partner in the Vivo Tab RT.

                        The Vivo Tab RT also has the same innovative Transformer design as the Vivo Tab and is supplied with its own mobile dock that provides a QWERTY keyboard, track pad, USB port and built-in battery.

                        Windows 8 apps, games and movies will look incredible on the Vivo Tab RT’s 10.1” display with 1366 x 768 resolution and Super IPS+ technology, while ASUS SonicMaster technology ensures top-quality audio. The Vivo Tab RT has the same high-quality front and rear cameras as the Vivo Tab too, making it an excellent all-round multimedia performer. It also features a built-in NFC sensor, enabling the device to easily sync with other NFC-enabled devices.

                        AVAILABILITY

                        First wave launch for Windows 8 GA

                        – and as Microsoft made Surface on pre-order ASUS did the same for Vivo Tab RT, and even the first 3d party video bacame available: First Look at the Asus Vivo Tab RT on Three [three YouTube channel, Oct 15, 2012]

                        Brendan Arndt from Three talks about the Asus Vivo Tab RT, a new Windows 8 RT tablet coming soon to Three. For more information visit https://www.three.co.uk

                        A quick comparison of Microsoft and ASUS offering is given below:

                         

                        ASUS (VIVO RT) TF600T-B1-GR

                        Microsoft Surface with Windows RT

                         

                        $599.99**

                        $499*** / $699 64GB with Black Touch Cover

                        Display

                        10.1″ HD (1366×768) Super IPS+, 10 finger

                        multi-touch with OGS touch panel, backed by high-precision (1024-level) Wacom digitiser stylus technology, 600 nits, Outdoor Readable Mode, ASUS TruVivid technology with Corning® Fit Glass

                        10.6″ ClearType HD Display

                        1366×768 pixels

                        16:9 (widescreen)

                        5-point multi-touch

                        Chipset

                        Nvidia Tegra 3 quad-core T30 @1.3Ghz

                        NVIDIA T30

                        Memory

                        2GB DDR3

                        2GB RAM

                        Graphics

                        12-core GeForce® GPU

                        12-core GeForce® GPU

                        Storage

                        32GB eMMC Flash

                        32GB/64GB

                        Operating system

                        Windows RT

                        Windows RT

                        Wireless

                        802.11 b/g/n, Bluetooth 4.0

                        802.11a/b/g/n, Bluetooth 4.0

                        Front facing camera

                        2MP for video chats

                        720p HD (1280×720) LifeCam

                        Rear camera

                        8MP, auto-focus w/LED Flash

                        720p HD (1280×720) LifeCam

                        Sensor

                        G-Sensor, Light Sensor, Gyroscope, E-compass, GPS

                        Ambient light sensor, Accelerometer, Gyroscope, Compass

                        Audio

                        Built-in streo speakers, Built-in microphone, Sonic Master

                        Two microphones, Stereo speakers

                        Interface

                        1x Microphone-in jack

                        1x Headphone-out jack

                        1x Micro HDMI

                        1x Micro SD Card Reader

                        NFC

                        Full-size USB 2.0

                        microSDXC card slot

                        Headset jack

                        HD video out port

                        Cover port

                        Battery

                        8 hours; Li-Polymer battery

                        6760mAh,(25W)

                        Up to 8 hours mixed activity; 7-15 days idle life;
                        24W power supply

                        Dimensions

                        262 x 171 x 8.3 mm

                        275 x 172 x 9.4 mm

                        Weight

                        520 g

                        680 g

                        ***: with Black Touch Cover $599; 64GB with Black Touch Cover $699; separate Surface Type cover $129.99

                        Then here is a comparison of Microsoft offering with the Android based latest transformers already on the market:

                        image

                        *: Battery life tested under power saving mode, playing 720p video playback, Brightness:60nits, default volume with headphones.
                        **: the additional keyboard dock costs an extra $170; the keyboard docking stationin a bundle TF600T 32GB model the current price is $749.99
                        And for clickability I will repeat below the header of the table:
                        ASUS Transformer Pad TF300T-B1-BL
                        10.1-Inch 32 GB Tablet (Blue)
                        ASUS Transformer Pad Infinity TF700T-B1/C1-GR
                        10.1-Inch Tablet (Gray)
                        ASUS (VIVO Tab RT) TF600T-B1-GR

                        ST-Ericsson: Fundamental repositioning for modem, APE and ModAps spaces

                        Rumour: Microsoft to expand ARM processor choices to Samsung and ST-Ericsson SOCs in next Windows update [Oct 5, 2012]

                        image

                        MSNerd, long time Microsoft leaker, has passed on a little tip about the next version of Windows on ARM.

                        Currently Windows on ARM runs on NVidia, Qualcomm and TI processors, which leaves OEMs like Samsung unable to use processors from their own supply chain.
                        According to MSNerd, in the next update to Windows Nokia and Samsung will be able to use processors from their favourite providers – in Nokia’s case ST-Ericsson’s Novathor processor, and in Samsung’s case its own Exynos processor and SOC.
                        Blue is said to be an interim update to Windows, much like a service pack, and may be the start of a regular, more phone-like pattern of yearly updates to Windows which add features, as we have come to expect from Windows Phone and the iOS.
                        So far we do not know much else about the update, but one can hope the update removes the reliance of the Modern UI on the Windows desktop for many settings.

                        See also:
                        Windows Next: Just call it ‘Blue’? [ZDNet, Aug 13, 2012]
                        ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [this blog, Nov 3-24, 2011]

                        We are talking about the following SoCs according to the latest, May 23, 2012 roadmap presentation:

                        image

                        According to the recent STMicroelectronics information included in the first section below:

                        1. The low-cost version of the current L8540 ModApp will be in mass production next year at the Samsung 32/28nm foundry.
                          My conclusion: With that ST-Ericcson could compete quite well with Qualcomm’s MSM8x30 “mid-tier market” SoCs in the Snapdragon S4 Plus tier. Depending on the production efficiency even the MSM8x27 “mass market” SoCs in the same tier may be targeted, at least later on.
                        2. The 28nm FD-SOI based version of the L8540 (according to a French leak given in Section II the L8580) is slated for mass production by Globalfoundries in H2 2013.
                          My conclusion: With that ST-Ericsson will compete quite well with what Qualcomm is going to offer later in the current MSM8x60 “premium market” space of S4 Plus.
                        More information on S4 Plus is in the Core post: Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012 [Sept 30, 2012]

                        Some explanation:
                        The current L8540 ModApp is a dual-core 1.85GHz ARM Cortex-A9 processor, with a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. It started sampling in Q3 2012 and debuted on Sept 18 at the PT EXPO COMM China 2012. The low-cost version will run the dual A9-s at 1.2 GHz, while the FD-SOI based version also dual A9s at 2+ Ghz (first information was 2.3 GHz while on the PT EXPO COMM even 2.5 GHz was mentioned as possible). The PowerVR SGX544 GPU will run at a slower than 500MHz in the former and at least 600MHz in the latter case. We also know that the FD-SOI based version has taped out in September and could be available for production smartphones in smaller quantities by the end of H1 2013.

                        ST-Ericsson’s near term strategy is therefore to compete with the same dual-core Cortex-A9 and SGX544 based SoCs across a broad scale achieved via broad range of manufacturing technologies, and do not engage in many-core battles pursueded by the low-cost Chinese SoC vendors like MediaTek, Spreadtrum, Allwinner, Rockchip and others.

                        Latest competitive information regarding the low-cost Chinese vendors:
                        Core post: Boosting the MediaTek MT6575 success story with the MT6577 announcement  – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
                        Core post: Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 16, 2012]
                        Core post: The low priced, Android based smartphones of China will change the global market [Sept 10-26, 2012]
                        – Take note: MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012]

                        Elaboration for the current topic in details is given in the following sections:

                        I. Reorganization began recently at semiconductor parent STMicroelectronics

                        II. Summary: ST-Ericsson’s Fundamental repositioning

                        III. Detailed information: ST-Ericsson’s Fundamental repositioning

                        Warning: the last section is quite long but worth to go through


                        I. Reorganization began recently at semiconductor parent STMicroelectronics

                        STMicroelectronics Announces New Appointments in the Executive Management Team [STMicroelectronics press release, Sept 13, 2012]

                        STMicroelectronics, (NYSE:STM), a global semiconductor leader serving customers across the spectrum of electronics applications, announced today that, effective immediately, Georges Penalver has been appointed Executive Vice President, Member of the Corporate Strategic Committee, Corporate Strategy Officer. Penalver was formerly Managing Director of the Communication Business Group of Sagem and, more recently, Member of the Executive Board of France Telecom/Orange Group in charge of the Group’s Strategic Initiatives and Partnerships. He brings a wide experience in defining corporate strategies, leading businesses and implementing comprehensive transformation processes.

                        Jean-Marc Chery, Executive Vice-President, will take the additional responsibility of General Manager, Digital Sector, while maintaining his current role of Executive Vice-President, Chief Technology and Manufacturing Officer.

                        As a consequence of Chery’s expanded responsibilities, Eric Aussedat, General Manager, Imaging and Bi-CMOS ASICs Group; Joel Hartmann,Corporate Vice President, Front-end Manufacturing & Process R&D, Digital Sector, and Philippe Magarshack, Corporate Vice President, Design Enablement & Services, are promoted to Executive Vice Presidents while maintaining their previous scope of activities; Stéphane Delivré, Corporate Vice President, Global Chief Information Officer, will now report to the President & CEO.

                        Philippe Lambinet, Executive Vice President, Corporate Strategy Officer and General Manager, Digital Sector is leaving the company today to pursue other interests.

                        ST also announced it will present its new strategic plan in December. The objectives of the plan are to continue to accelerate the company’s roadmap towards the already announced financial model, taking into account the changed market environment and some specific customer dynamics, and to continue to ensure the future success of the company in total, with the two pillars, the Analog and the Digital businesses, both becoming as quickly as possible sustainable segments of ST.

                        About STMicroelectronicsST is a global leader in the semiconductor market serving customers across the spectrum of sense and power technologies and multimedia convergence applications. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people’s life. By getting more from technology to get more from life, ST stands for life.augmented.

                        In 2011, the Company’s net revenues were $9.73 billion. Further information on ST can be found at www.st.com.

                        Business insider brought in to fix ST [ElectronicsWeekly.com, Sept 14, 2012]

                        A heavyweight business insider has been brought in to address the deteriorating situation at STMicroelectronics.
                        Georges Penalver formerly at Sagem and France Telecom and a general partner at US-based investment fund Cathaya Capital, has been appointed Chief Strategy Officer of ST.

                        ST has two big problems: one is its jv ST-Ericsson which has run up debt of $1.2bn since starting trading in 2009. It is losing $250m a quarter.

                        The other big problem is a collapse in sales at ST. From $9.73bn in sales last year, sales are expected to be $8.6bn this year – about the same level as they were when the current CEO [Carlo Bozotti] took over in 2005.
                        On the one hand ST has a solid business in MEMS, discretes, power semiconductors and analogue, on the other hand it has slipped behind in the process technologies on which success in digital microelectronics depend.
                        Penalver’s job will be to find some resolution to these issues and he is expected to report with a new strategic plan in December.

                        Samsung and STMicroelectronics Enter Strategic Relationship for Advanced Foundry Services at 32/28nm Technology [Samsung press release, Sept 28, 2012]

                        Samsung Electronics, Co., Ltd., a world leader in advanced semiconductor technology solutions, announced foundry production of STMicroelectronics’ leading products using 32/28nm High-K Metal Gate (HKMG) process technology. Samsung Electronics’ foundry business has been selected by STMicroelectronics to provide it with products at the 32/28nm process node. The relationship has already resulted in taping-out of a dozen ST advanced system-on-chip (SoC) devices for mobile, consumer and network applications.

                        “We have successfully started production of STMicroelectronics’ new-generation 32/28nm SoC products,” said Kwang-Hyun Kim, executive vice president of foundry business, Device Solutions, Samsung Electronics. “A foundry relationship with ST demonstrates our commitment to advanced process technology and our 32/28nm HKMG process-technology leadership. We have aggressively ramped 32/28nm capacity and will continue to deliver the most advanced process solutions to our customers,” he said

                        Samsung and STMicroelectronics have developed 32/28nm High-K Metal Gate (HKMG) technology through participation in the International Semiconductor Development Alliance (ISDA). Samsung’s foundry business has offered access to 32nm HKMG process technology for early market leaders and 28nm HKMG process technology for customers looking for traditional migration benefits.

                        “In addition to delivering waves of innovative new products, another key to ST’s success in each of our target markets is working with industry leaders,” said Jean-Marc Chery, executive vice president, chief-technology officer for STMicroelectronics. “Both ST and Samsung have worked together on advanced process-technology development through the ISDA and that experience has provided significant insight into our ability to work together to meet our objectives and thus provide unique service to our customers in demanding and fast-moving markets.”

                        See Samsung Foundry: 32/28nm Low-Power High-K Metal Gate Logic Process and Design Ecosystem [March 2011]

                        TSMC 28-nm market share may drop in 2013: Topology [The China Post, Oct 4, 2012]

                        Taiwan Semiconductor Manufacturing Co.’s (TSMC) share in the 28-nanometer contract chip-making sector may drop from 80 percent to 50 percent next year on fierce competition from Samsung, reported research firm Topology yesterday.
                        Samsung has been active in expanding its contract manufacturing business and has raised capital expenditure for two years in a row, Topology said.
                        The Korean firm has turned a large part of its memory chip business into contract manufacturing, resulting in a sharp increase in foundry capacity that is expected to catch up with TSMC, it said.
                        “Samsung’s migration into contract manufacturing has sent shockwaves throughout the industry,” said Chen Lan-lan, researcher with Topology. “Its move to raise capital expenditure and transform memory capacity into foundry capacity indicates its ambition in the contract manufacturing sector.”
                        This year, Samsung’s contract manufacturing capacity is about a third of TSMC’s. Our forecast indicates next year the figure will change to one-half,” she added.
                        According to her, it was also worth noting that Samsung’s 300-millimeter capacity has surpassed that of United Microelectronics and GlobalFoundries, the latter of which has also been active in expanding high-end production capacity. These factors will combine to bring fierce competition to TSMC, she said.
                        “Strong demand for 28-nm have enabled TSMC to report record sales several times this year. Yet next year, with expansion by Samsung and GlobalFoundries, the shortage in 28-nm capacity will improve, and this is expected to bring down TSMC’s share in the 28-nm market,” she said.

                        Full Interview: Jean-Marc Chery, CTO and CMO at ST [ElectronicsWeekly.com, Sept 10, 2012]

                        In the first week of September STMicroelectronics taped out the 28nm FD-SOI NovaThor integrated modem and applications processor designed by ST-Ericsson.
                        The chips are being made at Crolles. The Crolles 28nm FD-SOI line has capacity for 300-500 wafers per week. The process is in the course of being transferred to Globalfoundries’ Dresden fab where it will be ready for mass production in the second half of 2013, said Chery.
                        The decision to go with FD-SOI was taken in July 2011 after an earlier decision to use bulk [?HKMG?] “28nm bulk with HKMG looked good enough to address smartphones,” said  Chery, “over a year ago we taped out HKMG 28nm at Samsung.”
                        Having made the decision to adopt FD-SOI last July, it has taken a year to get the process to the point where it will be ready to start running 28nm FD-SOI ICs next week.
                        The 28nm FD-SOI process produces ICs with superior performance to Intel’s bulk 22nm finfet process, said Chery. Intel’s ’22nm’ process has a drawn gate length of 27nm.
                        “Finfet generation 1 on bulk does not perform as well as SOI performance at 28nm,” said Chery, “finfet generation 1 has good leakage without performance or performance with high leakage.”
                        “Finfet generation 1 on 22nm is a complex technology and doesn’t give the best trade-off between performance and leakage,” said Chery.
                        “Finfet generation 2 on 14nm will be the same performance as FD-SOI but much more complex and with less design legacy,” added Chery.
                        How will ST compete when the processes deliver the same performance? “Our competitive advantage will be in our design technology,” replied Chery, “they’re used to making PC chips for high performance, we are in the world of wireless devices where the priority is power consumption. They’re OK with small volume high value PC chips, not with the very high volumes of tablets and phones where volumes are very high and prices are low.”
                        ST reckons it has a big lead in FD-SOI particularly in the UTBB [Ultra Thin Body and BOX (buried oxide)] refinement of FD-SOI where the value added is the thickness of the silicon dioxide BOX which is 25nm.
                        Compared to bulk processes, the FD-SOI process has 10% fewer steps and three fewer masks reducing lead time by 10%. It is scalable to 14nm and has a processing cost equivalent to bulk.
                        “Planar 28nm UTBB SOI is an evolution of 28nm bulk,” said Chery, “it has the same design rules and the same BEOL process. The FD-SOI FEOL process has 80% in common with 28nm bulk.”
                        ST is keeping a foot in the bulk CMOS camp. “We’re prototyping 28nm bulk at Samsung,” said Chery, “we start mass-production on 32nm and 28nm next year.”
                        Bulk CMOS is introduced first at Samsung, then at Globalfoundries,” said Chery, “SOI is being introduced first at Globalfoundries where it will be ready for mass production on 28nm FD-SOI in H2 2013. And we can use Samsung for SOI if we need to.”
                        The Samsung and Globalfoundries fabs are synchronised under the IBM Common Platform Alliance so all the design rules are compatible and the same product fits both fabs.
                        The FD-SOI process will see ST through the 28nm and 20nm nodes without ST having to bother with finfets.
                        “At 28nm and 20nm we can offer a planar SOI solution which offers the best combination of performance and leakage,” said Chery
                        The FD-SOI vs finfet competitive battle will be joined in earnest at the 14nm node, reckons Chery.
                        “Intel’s 14nm finfet process will be fantastic,” said Chery, “so Samsung and TSMC are running fast to introduce a competitive 14nm finfet process.”
                        ST’s FD-SOI process will scale to 14nm but, after that, ST is looking for partners to develop the technology further.
                        “The challenge for us will be at 10nm,” said Chery, “because bulk will disappear at 10nm. We need to get others to join the club at Globalfoundries – it’s in our interest to prepare a club for 10nm.”
                        Chery reckons the FPGA people and the ARM camp could be possible members.
                        STMicroelectronics’ strategy of being a ‘competitive follower’ means that the advantage in process technology being gained by the ASML, Intel, Samsung, TSMC lithographic alliance will not affect ST.
                        We intend to be a competitive follower,” says Jean-Marc Chery, Chief Manufacturing and Technology Officer at ST, “we won’t have the first machines. We’ll have them when production is mature.We won’t fight to take machines at the same time as Intel, TSMC and Samsung but we’ll take them when they’re mature. That’s our strategy of being a competitive follower.”
                        ST gets its basic process technology from IBM’s Common Platform Alliance and, if IBM can’t get the latest production machines early, that will affect IBM’s ability to develop processes in a timely manner for distribution to its alliance partners.
                        So is IBM being out of the ASML litho party a problem for the Common Platform Alliance? “We have to decide that at the top executive level,” said Chery adding that he would be going to talk to IBM about it quite soon.
                        The absence of EUV machines doesn’t mean process development has to stop. “Intel have said they can cope with 14nm using double or triple patterning,” said Chery.
                        As for ST getting its hands on the latest equipment in a timely manner, Chery points out: “ASML capacity is booked 18-24 months in advance. You pay up-front and they will guarantee supply.”
                        Being left out of the ASML litho party is more of a problem for Globalfoundries, reckons Chery.
                        Part of Chery’s brief at Crolles, as Chief Manufacturing Officer, is to keep the fab there running wafers as cost effectively as anywhere else in the world.
                        The challenge Crolles has in manufacturing technology is to offer a competitive supply chain,” said Chery. ST benchmarks its manufacturing cost against foundry manufacturing cost.
                        So how does Crolle’s 300mm fab capable of running 14,000 wpm at the moment compete on cost with TSMC’s GigaFabs running 100,000 wpm?
                        We are competitive in terms of purchasing price,” replied Chery, pointing Crolles is built to make 5000 wafers per week. (it’s running 3,500 wpw at the moment). “At 5K wpw, below 40nm, the advantages of the dimension of scale is getting lower,” he said, “and full automation means we do not need the high volume to be competitive; with a high level of automation we can manage average volume with strong efficiency.”
                        Crolles currently produces 22% of ST’s annual sales – about $2 billion worth. “The number of good circuits per wafer is between 70% and 90% depending on complexity and ramp up. The challenge is always how to align the wafer cost to TSMC’s selling price.”
                        The manufacturing strategy varies with the industry cycle. In a down-cycle the strategy is to have 60% out output manufactured in-house and 40% out of house; in the up-cycle the proportions are reversed: 60% out at foundry and 40% in-house.
                        ST uses the Fast-Yield Learning Curve technology of PDF Solutions.which has brought days-per-mask-level down to 0.7. “With one customer’s apps processor on 40nm we have achieved 0.36 days per mask level,” said Chery.
                        ST will pursue two options at 14nm. “We don’t want to be a follower of Intel,” said Chery, “at 14nm we’ll have both options: 14nm finfet in bulk – from the Common Platform Alliance, and 14nm FD-SOI planar.”

                        ST-Ericsson boosts smartphones and tablets to 2.3 GHz! [silicon.fr, July 12, 2012] as translated by Google:

                        The L8580 is a component NovaThor ARM dual-core clocked at 2.3 GHz, dedicated to mobile terminals. A solution that relies on burning in FD-SOI 28nm STMicroelectronics.
                        We have seen previously, the 28 nm FD-SOI STMicroelectronics is a very effective means between 28 nm and 22 nm, but also an interesting alternative (and affordable) Intel 3D transistors.
                        ST-Ericsson is the first to adopt this technology in theNovaThor L8580 , L8540 successor (engraved in 28 nm “bulk”). This component has been designed in Grenoble and Crolles, prototyped and then melted Crolles. Of 100% “made in France”! It features two ARM Cortex-A9 clocked at 2.3 GHz , or 24% more than the L8540 (1.85 GHz maximum).
                        A champion of energy efficiency
                        But this is not all: 1.85 GHz, consumes 35% less energy than its predecessor. Better, a voltage of 0.6 V, it is clocked at 1 GHz , almost twice than competitive offerings (which must make the best use of 0.9 V to achieve such a frequency).
                        The L8580 is faster than most dual-core ARM chips, but also more energy in times of low system load (which constitute the bulk of the activity of a computer system).
                        ST-Ericsson believes that a classic smartphone, this component will provide an extra day of autonomy compared to L8540, which can result in a surplus of respectively 4 hours or 2:30 in high-speed web browsing or reading HD video.
                        The top mobile graphics
                        In addition to its particularly high operating frequency, the NovaThor L8580 is assisted by PowerVR SGX544 GPU clocked at the frequency of very valuable 600 MHz (500 MHz cons above, or 20%). It is among the very best in the mobile world in raw performance, as operating frequency.
                        Finally, the SoC integrates a DDR2 memory controller and modem LTE is for all smartphones and tablets.
                        On the actual availability of this offer, STMicroelectronics indicates that the scheme component will be fixed within a month, the chip start to be melted before the end of 2012 .

                        II. Summary: ST-Ericsson’s Fundamental repositioning

                        There was a series of fundamental announcements from ST-Ericsson on MWC 2012, then in March and a final one in April last week. The essence of all this is that the company’s modem business is set to grow further within ST-Ericsson while its application processor business will continue to grow within its ST-Microelectronics parent, and its integrated ModAps are repositioned for maximising the chances to achieve true market leadership in the next two years.

                        In terms of the conventional, Boston matrix based decisions such a strategic repositioning is to be achieved by the following actions (their general meanings are shown in the brackets):

                        Meanwhile it has also been reported that HTC is developing its own CPU for lower end smartphones with ST-Ericsson [Unwired, April 23, 2012]

                        HTC is following in the footsteps of Apple and Samsung, and is now working on its own dedicated applications processor. According to China Times, the Taiwanese smartphone maker has already signed memorandum of cooperation with ST-Ericsson to co-develop the chip.

                        Contrary to high performance Samsung and Apple [proprietary] CPUs which power their flagships, the new HTC processor will run the lower end smartphones. The devices with new chip will start shipping in volume sometime in 2013.

                        Note that ST-Ericsson is not the only proprietary SoC partner for HTC as indicated in the latest updates to Tech investment banking expertise to strengthen the unique value focus of growing the HTC brand and to achieve high growth again [this “Experiencing the Cloud” blog, April 18-25, 2012].


                        III. Detailed information: ST-Ericsson’s Fundamental repositioning

                        For the most recent information about that see: STMicroelectronics NV 2012 Investors & Analysts Day (NY), May 23, 2012 where a webcast is available as well. ST-Ericsson’s CEO Didier Lamouche had a downloadable plenary session presentation there on the following topics:

                        • The new strategic direction
                        • Addressing the right market
                        • Product Roadmap
                        • Customer traction continues

                        From that I will include here the following updated roadmap information:

                        image

                        image

                        Ericsson’s JV ST-Ericsson announces new strategic direction [Ericsson press release, April 23, 2012] with slides inserted as appropriate from ST-Ericsson’s CEO (Didier Lamouche) presentation to analysts
                        (note: the ST-Ericsson press release is essentially same)

                        • Focused R&D effort and partnership with STMicroelectronics in the development of future application processors
                        • Restructuring program to lower break even point and accelerate time-to-market
                        • Ericsson committed to the 50/50 joint venture and its new strategic direction

                        ST-Ericsson – the 50/50 joint venture owned by Ericsson (NASDAQ:ERIC) and STMicroelectronics (NYSE:STM) – announced today the guidelines of its new strategic direction. Within the company’s new strategic direction it has signed an agreement to transfer its stand-alone application processor R&D activities to STMicroelectronics, and to take additional measures to accelerate time-to-market and lower the breakeven point.

                        “ST-Ericsson’s strategic shift is a key step in ensuring that the company can reach sustainable profitability and cash generation. With the focus on ModAps for smartphones and tablets it will allow device manufacturers to rapidly bring best-of-breed devices to the market,” said Hans Vestberg, president and CEO of Ericsson and Chairman of ST-Ericsson Board of Directors.

                        The new strategic direction announced by ST-Ericsson today builds on four main pillars:

                        1.      Strategic Focus

                        The Company re-affirms its vision to be a leader in smartphone and tablet platforms and unveiled a new strategy based on repositioning the whole business model. The new strategic direction leverages on ST-Ericsson’s unique capability to deliver complete system solutions for smartphones and tablets; competitive integrated modem plus application processor solutions (ModAp) will be the key differentiating offering through a combined approach of development and alliances.

                        image

                        The key building blocks of the complete system solution – application processors, modems, connectivity as well as power, RF, analog and mixed signal – will be developed either directly or through partnerships and alliances to limit and optimize the R&D effort, while enabling highly compelling solutions for its customers to bring innovative devices to the market in a timely manner. The Company will continue to develop modem IP, a key competitive enabler, sell thin modems and possibly license modem IP to third parties.

                        2.      Partnership already signed: application processor

                        As a first step of this new strategy, ST-Ericsson has announced that it will partner with STMicroelectronics in the development of future application processors. The combination of the ST-Ericsson and STMicroelectronics teams will create a world-class organization, having the appropriate size, skills and strength to win in the growing multi-segment application processor market.

                        Under the terms of the agreement, ST-Ericsson, at closing date[1], will transfer its application processor R&D activity and employees to STMicroelectronics and will then integrate the application processor in ModAp platforms for smartphones and tablets under a license agreement from ST. In addition to this, the two companies have entered into a commercial agreement to jointly promote and offer stand-alone processors and thin modems, respectively, to a broader range of customers and applications.

                        The entire ST-Ericsson application processor R&D team will continue, under a transitional cost sharing model, the development of the current product generation, ensuring full continuity of ST-Ericsson’s product roadmap and full service to customers.

                        [1] completion of labor law related procedures and merger control approvals, if applicable, are the sole conditions precedent to closing of the agreement.

                        3.      Accelerate time-to-market

                        In addition to this strategy change, the company will focus on improving R&D execution and accelerating time-to-market, while reducing the overall operating expenses. The activities will be consolidated into a significantly smaller number of sites, which will be specialized by technology as “centers of excellence.” The larger ones will also integrate a wider portion of the smartphone platform value chain, with a view to optimizing time-to-market and delivery efficiency.

                        image

                        This comprehensive site transformation is aimed at enhancing the effectiveness of operations and will significantly reduce the number of sites. Additionally the Company aims at reducing its SG&A expenses by about 25 percent versus 2011 by streamlining the general and administrative activities and substantially reducing positions within the top paid members of the management.

                        4.      Lower the breakeven point

                        As a result of all the above initiatives, the Company – subject to negotiations with work councils and employee representatives as required – foresees a global workforce reduction of 1,700 employees worldwide, including the employees that would be transferred to ST as part of the partnership announced today.

                        image

                        Annual savings of about $320 million are expected from the new and from the on-going restructuring plans, upon completion by the end of 2013. Total restructuring costs are estimated to be approximately $130 to 150 millionthrough completion. Specific impact on country or site level related to the plan will depend on local negotiations based on applicable legislation.

                        image

                        Conference call

                        An analyst conference call, hosted by Didier Lamouche, president and CEO of ST-Ericsson, will be held on April 23, 2012 at 18:00pm Central European Time (CET). Call-in numbers as well as supporting slides, will be available at www.stericsson.com/investors/investors.jsp.

                        About ST-Ericsson’s products

                        An application processor is a complex system-on-a-chip (SoC) for smartphones and tablets that supports applications and software running on mobile devices. In a similar way that a  traditional general purpose microprocessor in a computer performs all processing and control functions, an application processor powers complex mobile devices efficiently processing functions such as user interface, graphics processing, phone calls, audio and video recording and playback and web browsing.

                        ST-Ericsson is a 50/50 joint venture between STMicroelectronics and Ericsson, established in February, 2009. ST-Ericsson’s result is accounted for in accordance with the equity method.

                        About ST-Ericsson

                        ST-Ericsson is a world leader in developing and delivering a complete portfolio of innovative mobile platforms and cutting-edge wireless semiconductor solutions across the broad spectrum of mobile technologies. The company is a leading supplier to the top handset manufacturers and generated sales of $1.7 billion in 2011. ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics (NYSE:STM) and Ericsson (NASDAQ:ERIC) in February 2009, with headquarters in Geneva, Switzerland.

                        www.stericsson.com

                        www.twitter.com/STEricssonForum

                        Ericsson CEO Committed to ST-Ericsson Venture [Bloomberg YouTube channel, April 25, 2012]

                        Hans Vestberg, chief executive officer of Ericsson AB, discusses the company’s gross margin, ST-Ericsson joint venture and opportunities in mobile broadband. He speaks with Bloomberg Television’s Manus Cranny. (Source: Bloomberg)

                        STMicroelectronics Announces its Next Step in Multimedia Convergence [STMicroelectronics press release, April 23, 2012] with slides inserted as appropriate from ST-Ericsson’s CEO (Didier Lamouche) presentation to analysts

                        • To offer a single application processing platform to serve all markets
                        • Combining strengths with ST-Ericsson through a strategic partnership
                        • ST’s consolidated results to benefit from ST-Ericsson’s new strategic direction and related savings

                        Geneva, April 23, 2012

                        STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, announced today the next step in its multimedia convergence strategy, which will focus on offering a single application processing platform to serve a broad range of multimedia devices like set-top-boxes, TVs, cars, smartphones and tablets.

                        image

                        ST signed an agreement with ST-Ericsson on the development of future application processors. Under the terms of the agreement, ST will take on ST-Ericsson’s application processor development R&D activity and then license back its technology to ST-Ericsson for integration into their ModAps (competitive integrated modem plus application processor solutions) for smartphones and tablets. Additionally, the two companies entered into a commercial agreement to jointly promote and offer stand-alone application processors and thin modems to a broader range of customers working across the entire spectrum of electronics applications.

                        image

                        The partnership contemplates the transfer to ST of highly skilled employees from ST-Ericsson, joining forces with the current ST R&D teams working on application processors. The agreement includes a transitional cost sharing model, followed by a royalty scheme from ST-Ericsson to ST. This transfer is subject to the completion of consultations with work councils and employee representatives, which ST currently estimates to be completed by July 1, 2012.

                        The partnership with ST-Ericsson is part of a wider new strategic direction announced today by our joint venture aiming to offer, through a combined approach of development and partnerships, competitive integrated ModAps, in addition to capturing a total of $320 million of annual savings from their new and on-going restructuring plans. The expected ST-Ericsson savings will benefit ST’s consolidated results, starting in Q3 2012, through the completion of the savings plans by the end of 2013.

                        “With this agreement, ST is one of very few companies to provide complete solutions based on a single application processing platform that delivers the features required by its customers and the whole ecosystem,” said Philippe Lambinet, ST’s Corporate Strategy Officer and Executive Vice President and General Manager of the Digital Sector. “By combining ST-Ericsson’s skills and deep knowledge of the smartphone and tablet business with ST’s strengths in IPs and consumer platforms, we now have capabilities that are second-to-none in mastering all of the key technologies necessary to serve the multi-screen society.”

                        “This is a further major step forward in our ambition for undisputed leadership in multimedia convergence, one of the two pillars of our vision together with Sense and Power,” said Carlo Bozotti, president and CEO of STMicroelectronics. “By partnering with ST-Ericsson in such a critical and R&D-intensive domain, we are able to leverage our investments over a wider range of applications and market opportunities, while capturing significant synergies benefiting both ST-Ericsson and ST. Overall, the agreement announced today well positions ST and ST-Ericsson for future success in application processors. In addition, ST, as a shareholder of ST-Ericsson, will benefit from the joint venture’s new strategic plan and expected cost savings.”

                        The closing of the deal is subject to completion of labor law related procedures and merger- control approvals, if applicable.

                        EE Times Analysis: ST-Ericsson rescue plan underwhelms [April 24, 2012]

                        The plan as laid out is for ST-Ericsson to be a developer of mobile device SoCs and firmware to create “platforms” based on a mix of home-grown and licensed-in IP blocks.

                        Lamouche called the strategy ModApp indicating that ST-Ericsson would put together modem-plus-application processor platforms. To that end ST-Ericsson will continue to develop modem IP, which it considers its crown jewels, but the ARM-based application processor cores and about 500 jobs are being passed to STMicroelectronics. These are part of the 1,700 jobs being cut out of ST-Ericsson. We don’t know the exact number but Carlo Ferro, chief operating officer, said the application processor group represented several hundred jobs but by no means the majority of the 1,700 jobs being axed.

                        … it seems inconceivable that STMicroelectronics shareholders could think it a good deal to carry ST-Ericsson for the next two years.

                        Perhaps what we will see is the movement of certain technology development operations out of ST-Ericsson to create licensing opportunities, thereby allowing the remaining ModApp company to be sold off. But to have any value it has to continue to get design wins, must continue to lay off engineers and must continue to drive down cost.

                        Q1 2012 Earnings Conference Call Remarks [STMicroelectronics, April 24, 2012]

                        … The savings specifically related to the partnership will be achieved in two steps: 1) a transitional cost sharing model for the current generation of application processor; and 2) synergies related to a common ecosystem, which for us is ARMbased. In addition, royalties will be paid by ST-Ericsson to ST to integrate the next generation application processor into their ModAp platforms.

                        Overall, this initiative is an important, first step in ST-Ericsson’s move towards leadership and improved financial returns.

                        We will see measurable progress in reducing the quarterly operating losses at STEricsson in the second half of this year leading to a significant reduction in losses as we exit the year.

                        Now let me give you additional details on the partnership announced with STEricsson for application processors which is part of our plans to advance our multimedia convergence strategy. It is very clear that delivering a similar experience across multiple screens is what service and content providers are looking for. So what might seem to be individual markets are actually very related markets as consumers expect their smart TV, car, smartphones and tablets to offer them the same experience.

                        ST is building a unique and competitive advantage by unifying its application processor platforms. As we outlined yesterday in our press release, we are adding the wireless application processor know-how within ST-Ericsson to the extensive multimedia capabilities ST has already developed within its Digital Sector for Set top Boxes and TV.

                        With respect to Wireless, total revenues, as expected, decreased significantly due to a drop in sales of new products at one of ST-Ericsson’s largest customers, in addition to the usual seasonal effect and to the continued decline of ST-Ericsson’s legacy products. In the first quarter, however, ST-Ericsson reached a milestone on the new product sales side as the NovaThorTM U8500 ModAp systems started to successfully ramp at Samsung and Sonywith smartphones from both now available on the market.

                        STMicroelectronics’ CEO Discusses Q1 2012 Results – Earnings Call Transcript – Q&A part [Seeking Alpha, April 24, 2012]

                        … the partnership with ST is based of course on a transfer of the application team from ST-Ericsson team to ST … also it’s based on the fact that we see now that the real opportunity to extract synergies from merging these two teams. So if the question is why not before, our consumer business was based on a proprietary microprocessor and today is based on the ARM platform. The ST-Ericsson application processor is also based on the ARM platform, as you know. So merging these two teams, we have the potential and we have the plan to extract significant synergies from the merging of the two activities.

                        … of course, we also hope and we are confident that the ST-Ericsson can expand the customer base. I am very happy to see this new Galaxy phone from Samsung. It’s a great phone. Initially it was for the emerging market. Now, I understand it’s for all the markets. I saw phone in Europe now also. And of course, we also plan to fill these fabs with the new wireless customers. …

                        … What ST transferred to the joint venture was a device that was called Mont-Blanc, that is now called U8500, and this device is exactly the same device that is now ramping in high volume production in one of the topline in Samsung. This was our contribution to the joint venture, and I think it was an important contribution. It is the fundamental part of the joint venture today. …

                        In terms of the synergies, that we will exploit there is some positive synergies, sales opportunities and some synergies related to avoiding to do twice the similar things by unifying the resources, the teams between ST-Ericsson and ST, inside ST. We will avoid duplications, we will avoid doing things twice and will be a lot more efficient and clearly we’ll be able to save cost, internal cost inside ST, R&D cost but also cost of third-parties because if we have to do only one software boarding of the given platform, it saves a lot of money rather than to do it twice. So that’s pretty obvious and of course we will extract cost synergies.

                        Now on the topline synergies, I want to say something which is the application processor market is estimated to be more than 2 billion units per year by 2015 and smartphones it’s already half of that bucket. So there is of course a great opportunity in smartphone base and to working together with ST-Ericsson of course will capture as much as we can in that particular half of the market.

                        But the other half is where ST is strong, it’s consumer, its automotive, it’s industrials, it’s medical, there is a lot of applications for application processors and with this combination, we do intent to explore also topline opportunities. So that’s also part of our strategy and that’s a very important reason why we are unifying our single platforms in all the market, not on wireless, not only set top boxes, but across all segments.

                        STMicroelectronics Reports 2012 First Quarter Financial Results [STMicroelectronics press release, April 23, 2012]

                        Q1 2012 – Product and Technology Highlights

                        ST-Ericsson

                        • Products
                          • Announced at Mobile World Congress, the new NovaThor™ L8540 is an LTE/HSPA+/TD-HSPA-enabled integrated smartphone platform with the powerful application processor and modem integrated on a single die, and is scheduled to sample to customers in the second half 2012.
                          • Unveiled the CG2905, the industry’s first connectivity platform solution with simultaneous support for GPS and GLONASS technology, Bluetooth and FM Radio all integrated on a single 40nm device.
                          • Introduced first fully integrated wireless charger for mobile phones with the PM2020.
                        • Customers
                          • Samsung is now a customer of the ST-Ericsson NovaThor™ platform. The new Samsung GALAXY S Advance Android-powered smartphone uses the ST-Ericsson NovaThor™ U8500system.
                          • Xperia™ P, Xperia™ U, and Xperia™ sola are the first three smartphones by Sony Mobile Communications to use the NovaThor U8500 ModApsystem, combining application processing, modem and connectivity.
                          • Thor™ M5780 HSPA+ modem powers the next-generation Panasonic Elugasmartphone.
                          • Ontim WP8500 tablet to be the first commercially available Android-based tablet using the NovaThor U8500 system.
                        • Partners/technology
                          • Selected fully depleted silicon on insulator (FD-SOI) technology for use in future mobile platforms, leveraging ST technology based on Soitec SOI, which will enable enhanced performance from the ST-Ericsson NovaThor™ platform at much lower battery usage – as much as 35 percent lower power consumption at maximum performance.
                          • Continued cooperation with metaio, reaching another milestone in supporting metaio’s new 3D object tracking technology.
                          • Joined the W3C Core Mobile Web Platform Community Group kicked off by Facebook.
                          • SRS Labs has made their TruMedia audio processing technology available on the ST-Ericsson Snowball development platform.

                        ST-Ericsson Complete LTE Platform & Technical Demos – MWC2012 [ARMflix, March 2, 2012]

                        Gerard Cronin from ST-Ericsson shows us their newly launched mobile devices – inlcuding Sony Xperia U & P, Samsung Galaxy S Advance – then discusses and demos the next generation complete NovaThor LTE platform.

                        ST-Ericsson Clear market strategy - smartphone volumes - tablet growth -- 31-Jan-2012

                        ST-Ericsson Clear market strategy -- 31-Jan-2012
                        Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

                        [20:56] But what is also clear which segments of those markets we intend to grab. This chart is illustrating actually the growth that we are projecting between 2012 and 2014 in terms of units for the smartphone market. … dividing into four segments from the entry to the premium. The largest segments are the high-end and mid market, and that is clearly where we want to focus, without exiting fully the entry market. But clearly our mainstream focus will be on the high and the mid. If we can tactically address the premium we will do but it will not be the basis of our mainstream strategy. If we can tactically address the entry we will do but it will not be the basis of our strategy. Our strategy will be focused on the mid and the high-end.

                        Why and how we will do that? We will do that via one initiative which is our unique capability, I will show that later on, to integrate the two critical silicon engines, software engines that are powering smartphone and tablet applications. The application processor and the modems. Our critical value add, our differentiating factor is our unique capability to integrate those functions into one chip. This is exactly what we want to do. [22:37]

                        ST-Ericsson Focused portfolio approach -- 31-Jan-2012
                        Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

                        [28:02] … that is what has been shown already before – the focus. The U8500 is clearly our battle horse for the coming months and weeks, and quarters. Shipping in volume, with some products, at key customers. The first product that we would like to announce is this one today: U8520 which is in fact an extension of U8500. It is a lower cost, optimized version. Basically we are reusing all the software and legacy of the U8500. …

                        What we would like to announce today which is brand new: the first ModAp from the joint venture [L8540]. The first piece of silicon and the first software package built out of those two platforms: the A9540 application processor and the M7400 LTE modem. … this is the first ModAp the JV is going to bring on the market before the end of the year [also using 28nm FD-SOI]. …

                        [From the press release (see much further below): The NovaThor L8540 integrates a dual-core 1.85GHz ARM Cortex-A9 processor, a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. Thanks to its ultra-low voltage operating mode the NovaThor L8540 extends battery life for typical smartphone usage by up to 30% compared to platforms in the market today. … scheduled to sample to customers in Q3 2012.]

                        This product will be also complemented by two different flavors:
                        – one, which is a low-cost version of this one to address the lower tier of the market, and to address lower price point phones; and
                        – another one, which is a boosted version in [using 28nm FD-SOI] terms of performance and power consumption.

                        So the strategy is really to simplify our roadmap. To develop not too many products, to develop extensively and efficiently one platform and to try to refine it, and to extend our range of products by different flavors to it. [30:20]

                        [33:21] As I said before:
                        – we will derive one version of this product, which we are not announcing today (we will announce it later on), which will be a low cost, streamed down version, simple technology to address the lower part of the market; and in parallel
                        – we will also try to boost the performance of this platform with a new technology feature called FD-SOI … in order to address a different segment of the market, which is the highest performance area of the market, or the lower power consumption part of the market. [34:00]

                        ST-Ericsson Differentiation through integration -- 31-Jan-2012
                        Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

                        [34:15] Our know-how is not only to be able to bring to the market high-performance application processor, not only to be able to bring to the market high-performance modems, but also—essentially—to bring them together. In another form of what we call ModAps, integrated solution of modem and application processor. Why we do that? To save cost. For example we have put here, on this chart what our integrated platform brings to the customer, to the product. In terms of power saving, in terms of size saving, compared to a dual chip solution.

                        It is bringing 10% power improvement, 15% size saving (which obviously in smartphone is something you want to do), 20% less components (so it means 20% less BOM). Of course that is exactly what our customers want, and by definition less workers.

                        Why do I insist on that? Because I believe there is only two companies in the industry today which are capable to bring these kind of technology on the market, and we are one of the two. [35:33]

                        Important note: With ModAp as one of the key differentiators the premium and somewhat even the high performance markets will be served with matching of the ST-Ericsson’s leading edge modem chips to the leading edge products of the application processor vendors as seen on the following slide of the briefing presentation.

                        Now see first the information related to the Thor M7400 modem:

                        “Our high-speed Thor™ modem revenue grew more than 20 percent sequentially as new HSPA+ phones continued to ramp in the market. Also in the quarter [i.e. in Q2 CY2011] we delivered first samples of our Thor M7400 LTE modem
                        From: ST-ERICSSON REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS [July 20, 2011]

                        ST-Ericsson Thor M7400 -- 31-Jan-2012
                        Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

                        [36:20] … you need the bricks that are extremely performing, extremely high-level. We are proud to have today probably the most brilliant product on the market. We need to bring it to the market now. This will be done this year, before the end of the year. We’ve got already an award at CES for this product.

                        This is our latest LTE M7400 modem. With revolutionary architecture, meaning that we’ve decided years ago to start from a blank piece of paper and to rewrite totally what it takes to do a modem capable to have a global coverage up to 8 bands. So we are going to be ready to go forward for the next 10 years with this type of technology. Those are the critical elements that are going to be the characteristics of this product.

                        Just to give you one information. And again, coming from a different industry you will understand why I am insisting on that.

                        This modem is less than 50 mm2, very small. 7 mm by 7 mm piece of silicon. It contains 10 million lines of code. Why do I mention the use of this number? I will compare this number to another number which for me was before this astonishing.

                        The largest supercomputer in Europe, #5 in the world, designed to manage in parallel 100 thousand processors, delivering the most powerful engine to the market in Europe 2 years ago, was powered by a middleware that comprised 1 million lines of code. This piece of silicion, 7 [mm] by 7 [mm] contains 10 millions.

                        Just to calibrate you. Just to make you understand why you need incredible R&D power, incredible innovation capabilities, but incredible sense of delivery also to bring this type of performance to the market. We will do that. Takes a bit of time, takes a lot of energy, sometimes it takes some delays unfortunately, but we will bring it to the market. We are committed to do so. [39:14]

                        THOR™ M7400 LTE AND HSPA+ [ST-Ericsson, excerpted on March 12, 2012]

                        Paves the way for global LTE devices
                        The Thor™ M7400 is a new generation of multimode mobile broadband modem. It supports the latest LTE, HSPA+ Dual Carrier and TD technologies. The small form factor and high power efficiency of the M7400 enable slim form factor smartphones, tablets and other mobile broadband enabled devices. The advanced multimode RF design offers new level of flexibility to support regional LTE FDD/TDD/HSPA bands in Asia, Europe and North America in combination with global HSPA/EDGE.
                        A breakthrough in modem architecture delivers an optimum combination of hardware acceleration, for lowest power consumption, and flexible execution in software allowing feature and performance enhancements in existing hardware.
                        Equipped with the latest communication interfaces it enables efficient integration between application processor and modem, including memory-less modem design when combining with an application processor.
                        HIGHLIGHTS
                        Truly global
                          • LTE FDD/TDD, HSPA+, TD-SCDMA, EDGE
                          • Radio supporting up to 8 LTE/WCDMA/GSM bands.
                            A streamlined modem
                          • Smallest two-chip thinmodem solution
                          • Power efficient architecture
                          • Highly integrated radio solution
                            For all devices
                          • Interfaces for data devices and smartphone application processors
                          • Memory-less modem design possible when combined with an application processor
                          • Complete and pre-tested reference design

                        FD-SOI: A process booster for http://blog.stericsson.com/blog/2012/04/st-ericsson-general/fd-soi-a-process-booster-for-st-ericssons-next-generation-novathor-part-1/ST-Ericsson’s next generation NovaThor, Part 1 [ST-Ericsson Technology Blog, April 17, 2012]

                        With the recent evolution in smartphone capabilities consumer expectations are rising fast. Ultra-fast multicore Gigahertz processors, stunning 3D graphics, full HD multimedia and high-speed broadband connectivity have become the norm for high-end devices. Consumers expect these features to be delivered in a device that is slim, light and can last for at least as long as their previous phones did. For our customers, the product designers, this translates into requirements for delivering high performance at low power in a cost effective manner. Fully Depleted Silicon On Insulator – or FD-SOI – is a technology that addresses exactly these requirements.

                        At Mobile World Congress, our CEO Didier Lamouche confirmed during his speech that our next generation NovaThor platform L8540 will be using 28nm FD-SOI technology.

                        FD-SOI is a technology that is available for design today and will allow existing designs in 28nm to benefit today already from significant improvements in performance and power. FD-SOI solves – with less process complexity – scaling, leakage and variability issues to further shrink CMOS technology beyond 28nm.

                        FD-SOI, like FinFET, is a technology that was initially planned for 20nm nodes and below to overcome traditional bulk CMOS scaling limitations such as high leakage and device variability. However, unlike FinFET, FD-SOI process remains a low-complexity planar process very similar to the traditional CMOS bulk. This allows for a faster process development and ramp-up and an easier design porting for existing designs. The strong collaboration between ST-Ericsson, STMicroelectronics, Leti and Soitec allows us to already benefit in 28nm from the added value of FD-SOI. The three key benefits realized are leading performance, competitive speed/leakage trade-offs, and optimized power efficiency. This post looks at the performance aspectsand a later post will look at the other two benefits.

                        Leading-edge performance across a wide voltage range

                        The graph below compares the maximum frequency achievable for a particular critical path of an ARM Cortex™-A9 CPU core implementation, versus the supply voltage Vdd, for a slow corner process (SS) and a worst case temperature.

                        Each curve represents a specific 28nm process offer.

                        • 28HP-LVT is a mobile high performance bulk CMOSprocess. Targeting high CPU performance mobile applications , these processes are derived from fast process flavors with very thin gate oxide and therefore have a limited Vdd overdrive capability (~1.0V) for reliability reasons
                        • 28LP-LVT is a low power bulk CMOSprocess. Traditionally used for low power mobile applications, LP processes are based on thicker transistor gate oxide supporting a higher voltage overdrive (up to 1.3V).
                        • 28FDSOI-LVT is the 28nm FD-SOI process developed by STMicroelectronics. FD-SOI uses a similar gate structure as 28LP, it can also sustain a 1.3V overdrive.

                        In all process, only low voltage threshold (LVT) transistors are considered. These are the one giving the highest speed performance.

                        Performance comparison of 28nm technologies

                        Performance comparison of 28nm technologies

                        1. First observation is that FD-SOI at nominal voltages (0.9V for HP, 1.0V for both LP and FD-SOI) gives similar peak performance to HP processes and more than 35% performance improvement compared to LP at same Vdd.
                        2. Furthermore, higher Vdd tolerance allows for an extra performance boost in FD-SOI that is not possible with HP processes, resulting in better overall peak performance
                        3. At low operating voltages such as Vdd=0.6V, the LP process is either not functional or gives low performance. FD-SOI is equivalent or better than the HP process – but with a much lower leakage and dynamic power consumptionas we will see in a later post.
                        4. Thanks to lower process variability than any bulk CMOS process, FD-SOI allows even lower operating voltages (down to 0.5V) at frequencies that are useful for non-CPU intensive processes (200MHz-300MHz) e.g. Hardware accelerated audio or video playback.

                        So, over a large Vdd range (from 0.5V up to 1.3V), FD-SOI comprehensively outperforms existing bulk CMOS processes dedicated to mobile applications. This extra performance gain can be used either to increase peak performance or to operate at a lower Vdd for the same performance, saving dynamic power.

                        More technical information: Planar fully depleted silicon technology to design competitive SOC at 28nm and beyond [STMicroelectronics FD-SOI whitepaper, Feb 23, 2012]

                        ABSTRACT
                        This document considers the challenges to obtain competitive silicon technology for the upcoming generation of System-On-Chip ICs. It suggests planar fully depleted technology deserves serious interest. After outlining some implementation choices, a number of circuit-level benchmark results as well as some important design aspects are presented. It is found that this technology combines high performance, power efficiency and cost-effectiveness, which makes it a very attractive candidate to serve the needs of mobile and consumer multimedia SOCs starting at the 28nm node and scalable down to 14nm.

                        6. Perspectives

                        6.1. 28nm

                        With the 28nm planar FD technology, on top of preparing the work for 20nm where the kind of power/performance tradeoff enabled by planar FD will be key, we are already able to demonstrate very attractive results. We expect to sign-off designs breaking the 2GHz barrier under worst-case conditions, in a power-efficient and cost-efficient way. For lower
                        performance targets, there is also the opportunity to design ultra-low-power chips that can fulfill their functional specifications using a very low Vdd, for example in the 0.6-0.8V range.

                        The Process Design Kit (PDK) is available, targeting the technology to be open for risk production by mid-2012.

                        6.2. 20nm

                        We intend to scale our planar FD technology to 20nm, introducing a number of improvements to continue pushing the performance and retain a low power consumption. The objective is to bring up a solution that will improve on what mobile-optimized planar bulk CMOS will achieve, and will be extremely competitive vs. potential FinFET-based approaches
                        for SOC – while keeping a simple and cost-efficient approach. The design rules will be compatible with 20nm bulk CMOS. This technology will bridge the gap to 14nm and provide an interesting alternative to the cost and complexity of introducing Extreme-UV and FinFET structures.

                        Evaluation SPICE models are available, and full PDK is scheduled by end of 2012, with risk production for 13Q3.

                        6.3. 14nm

                        Based on the assessments we have performed, we are confident that the planar FD technology is shrinkable to 14nm. Silicon and buried oxide thickness will need to be reduced to within limits that wafer manufacturers and CMOS process technology can handle.

                        7. CONCLUSION
                        The findings exposed in this document indicate planar FD is a promising technology for modern mobile and consumer multimedia chips. It combines high performance and low power consumption, complemented by an excellent responsiveness to power management design techniques. The fabrication process is comparatively simple and is a low-risk evolution from conventional planar bulk CMOS – and there is little disruption at design level, too.

                        At 28nm, we find that planar FD more than matches the peak performance of “G”-type technology, at the cost and complexity of a low-power type technology, with better power efficiency across use cases than any of the conventional bulk CMOS flavor.

                        Looking further, for 20nm and 14nm, we believe planar FD will be extremely competitive with respect to alternative approaches in terms of performance and power, while being both simpler and more suited to low-power design techniques. In short, a better choice for the type of SOC we offer.

                        Interview With ST-Ericsson’s Chief Chip Architect: SOCs on 28nm FD-SOI – When, Why and How [ASN #19 – FD-SOI INDUSTRIALIZATION (ST, ST-ERICSSON, SOITEC, LETI, UC BERKELEY), April 6, 2012]

                        ST-Ericsson’s Chief Chip Architect Louis Tannyeres talks with ASN about the move to 28nm FD-SOI for smartphones and tablet SOCs.

                        FD-SOI is a technology that is available for design today and will allow existing designs in 28nm to benefit today already from significant improvements in performance and power. FD-SOI solves – with less process complexity – scaling, leakage and variability issues to further shrink CMOS technology beyond 28nm.

                        True market disruptions are only understood after the fact. We believe FD-SOI is such a disruption and a truely differentiated solution. There is a real opportunity for a FD-SOI 28nm solution and then 20nm as a key technology differentiator.  Our customers have reacted  favorably to hearing that we will be enabling FD-SOI technology in our next generation of products. And since we are enabling this technology in STMicroelectronics’ foundries, we have also minimized our risk with respect to market adoption trends.

                        28nm planar FD manufacturing technology has a lot of commonalities with traditional 28nm Low-Power CMOS technology and STMicroelectronics’ strategy has been to reuse as much as possible the 28nm low-power bulk CMOS process. The Back-End part of the process is a direct copy of the 28nm bulk technology. The Front-End part of the process also relies in majority on a direct re-use of equivalent process modules from the bulk technology. Only a few steps have been optimized, added or removed. Overall, the Back-End is 100% identical to the traditional 28nm bulk low-power CMOS process, and the Front-End of Line (FEOL) has 80% in common with that same process.

                        FD-SOI will be introduced into next generation products from ST-Ericsson. At this time, our first 28nm FD-SOI products are scheduled to tape out in Q3 2012 with production start anticipated in 2013.

                        See also:
                        Important News Comes Out of Recent FD-SOI Workshop [Advanced Substrate News, April 20, 2012]
                        The End Of CMOS [SperlingMediaGroup YouTube channel, Dec 10, 2011]

                        Steve Longoria, senior vice president of Soitec, talks with System-Level Design (www sldcommunity com) about why silicon on insulator (SOI) has suddenly become essential to semiconductor manufacturing and what it will mean for Moore’s Law.

                        Soitec: Wafer Roadmap for Fully Depleted Planar and 3D/FinFET [Steve Longoria, Senior VP of Worldwide Business Development at Soitec on the Advanced Substrate News, April 20, 2012], the related Soitec press releases are: Soitec outlines fully depleted product roadmap for advanced planar and three-dimensional transistors [April 16, 2012] and Soitec provides affordable paths to higher performance, lower-power processors for mobile and consumer devices [April 16, 2012]
                        Considerations for Bulk CMOS to FD-SOI Design Porting – Key Excerpts [Advanced Substrate News, Dec 5, 2011]
                        Archive of 32nm SOI [Advanced Substrate News] for the state-of-the-art in the “classic” (i.e. partially depleted) SOI
                        ST: FD-SOI for Competitive SOCs at 28nm and Beyond [Thomas Skotnicki, Advanced Devices Program Director at STMicroelectronics on Advanced Substrate News, Nov 18, 2011]

                        In a mobile world, high-performance must go hand-in-hand with low-operation Vdd and low stand-by leakage. That requires different technologies. As we approach the 20/22nm node and beyond, traditional planar-bulk technologies cannot meet these requirements. The choice comes down to either a planar fully-depleted (FD) SOI solution or a FinFET solution. At STMicroelectronics, we call our flavor of planar FD-SOI UTBB, for ultra-thin body & box. As such, it leverages SOI wafers with both ultra-thin top silicon and ultra-thin buried oxide (BOX). Where more practical, we use a hybrid SOI/bulk configuration, wherein certain devices are placed in the bulk silicon that has been exposed by etching back the insulating BOX layer.

                        ST has been working on FD-SOI for over 10 years. We have research programs or partnerships on 3 sites: Crolles, Leti, and IBM Albany NanoTech. We have collaborated with Soitec for wafer supply.

                        The key technology elements for UTBB have been demonstrated.

                        The move from R&D to an industrial process of 28nm FD-SOI technology is for us (and for our partners) an efficient and straightforward response to the world-wide competition. The extension of FD-SOI towards the 20nm and 14nm nodes is also in preparation with new boosters to further increase the performance growth rate.

                        UTBB FD-SOI promises to give STMicroelectronics a significant edge in both the near term and for years to come.

                        Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

                        [39:25] For the 8540 platform we have two ideas. One is to take down the cost, and one is to boost the performance. … to boost the performance in terms of power and speed because we need to get differentiated. The key differentiating factors of this joint venture to me are two: ST and Ericsson. Ericsson is the #1 company in the world when it comes to network technology and ST because it is one of the top 6 semiconductor companies in the world. We absolutely need to exploit that in order to beat the competition. None of our competitors have these abilities. All of our competitors, not most of them, but all of them are standard companies exploiting the same process, coming from the same place, coming from the same vendor. How can you differentiate when you are doing that? We absolutely need to differentiate this time. Which is the capability we have, to exploit the strength of our shareholder. This is one.

                        We will bring to the market, and we will bring the demonstration before the end of the year an FD-SOI flavor, 8540 FD-SOI version that will demonstrate the following capability.

                        ST-Ericsson Differentiation with FD-SOI Technology -- 31-Jan-2012

                        Why do we want to use FD-SOI?

                        … FD-SOI means Fully Depleted Silicon On Insulator technology. This is a silicon technology which is unique. Silicon on insulator means you use silicon substrates which are actually composed of six substrates (that you will not see here) with a thin layer of oxide and on top of it a thin layer of silicon. What it does, it provides perfect isolation. … Normally with the classical processes from foundries you start only with six layers of silicon. In this case we will start the silicon process with this sandwich. These six layers of silicon, the oxide and then a very thin layer of silicon on top of it on which you are going to build your active element, the transistor.  These technologies are running for a while. IBM is using it in the server since very long time for performance reason.

                        [i.e. partially depleted SOI only: e.g. AMD Bulldozer on 32nm SOI, Microsoft Xbox 360 by IBM etc. for the latest. IBM launched SOI in Fishkill back in 1998. IBM, of course, has its own successful SOI foundry business, and owns the high-end gaming market, fabbing SOI-based chips for the big three: in addition to Microsoft Xbox Sony PS3 and Nintendo Wii (and the upcoming Wii U) as well. AMD followed with 130nm SOI out of Dresden in 2001. Singapore – which was first Chartered – started turning out 90nm SOI chips for IBM back in 2004, and adopted AMD’s highly touted Automation Precision Manufacturing (APM) in 2005. GlobalFoundries has been turning out 32nm SOI chips since June ’11 and at GlobalFoundries’ “Fab 8″ in upstate New York, based on IBM’s latest, 32nm SOI chip technology since January’12.]

                        This is known. It has not been used yet in the mobile space for one reason, cost and complexity of the technology.

                        Why can’t we use it today?

                        Because of those two letters: FD. FD means fully depleted. It means we have been able with our partner ST, and their partners, to come to such a thin layer of active silicon on top of the thin layer of oxide that it provides us two things:

                        1. Because of this layer is so thin you can much more easily isolate the transistor one from each other. The process is much simpler which removes the cost of SOI.
                        2. Because this layer is so thin the transistor you create is naturally pinched, closed. When you put the metal gates on top of the silicon the transistor is closed. No current is flowing between the two. What that means is that you don’t need to impose an electrical signal on the gates to close the transistor. So it means you save power. In a sleep mode zero consumption at all.

                        This is one of the first time in my life that I see that all ingredients as put together result only in benefits and not in penalty. Cost-wise we have about the same cost as the normal process. Process-wise simpler. Performance-wise this is what you get [see the above slide]. At 0.6V twice the performance. 35% less power dissipation. [on the same node]

                        And finally: why we want to use that?

                        Because the world needs to go fully depleted. … The target solution is extremely complex in terms of cost. It is not fitting for the mobile space. It is not fitting for devices that you want to sell below 10 or 20 dollars. Absolutely not. This solution is fittingWe are the only one to have this one thanks to FD technology and as soon as we ramp up the volume and will have a proprietary foundry [ST-Ericsson has a 300mm foundry which is just down the road from the special wafer – called FD-2D – supplier Soitec in Grenoble] to fullfill the volume requirements we are going to demonstrate that. We already have silicon on test vehicle. We are going to demonstrate that before the end of the year, on the base of the 8540 product. …

                        What does it give to a telco?

                        4 hours more high-speed browsing, 2.5 hours more HD video playback, 2 hours more HD video recording, and of course less power dissipation, longer battery etc. … We are the only one to have this technology today. We are at least 2 years before anybody else. And we can compete with the companies I told you before which have not yet demonstrated that 3D fully depleted technology that they want to put up the market, [put already] for PC and server market, [but] fitting the mobility market [an obvious reference to Intel]. … [46:10]

                        image
                        Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

                        … stabilization means stop bleeding …

                        So from the application processor point of view the company is abandoning the premium/high segment of the market which had been the kind of flagship for the future before, as well as the entry segment which had also been figuring quite high on their priority list during the second half of 2011:

                        Will ST-Ericsson’s New Product Programme Do The Trick? [July 28, 2011]

                        Currently ST-Ericsson is moving its product line onto 45nm and is sampling three 45nm products – its 8500 platform for smartphones, its 4500 platform which is the lower-end version of the 8500, and its CG2900Bluetooth/GPS/FM combo modem.

                        “We shipped the 8500 in pre-production quantities in Q2 and it will be ramping up at a number of customers this year,” Gerard Cronin, STE’s head of marketing, told me yesterday, “we have engagements on the 8500 with five out of the top ten handset manufacturers.”

                        Before the end of this year, ST-Ericsson intends to sample its first 32nm device, the A9540 application processor based on Cortex A-9 which is the upgrade of the 8500 with 50% higher speed.

                        Early in 2012 it intends to sample its first 28nm device – the A9600 based on the Cortex A-15.

                        Asked from which foundry ST-Ericsson hopes to get 28nm from, Cronin said ST-Ericsson is part of the Globalfoundries alliance.

                        However, according to Mike Bryant, CTO of Future Horizons, talking at IFS 2011 earlier this month, GloFo’s 28nm process in Dresden is running with almost zero yield.

                        ST Ericsson plants center in Silicon Valley [Sept 13, 2011]

                        ST Ericsson announced it has opened a small technical office in Silicon Valley as it scrambles to get ahead of the curve in the hyper competitive market for smartphone and tablet chips. It demoed its current HSPA+ products running Android here and talked about plans for LTE chips and support for Windows Phone software in the coming year.

                        At the launch, ST Ericsson demoed its U8500 integrated applications processor and HSPA+ baseband running on a new board geared for software developers. The chip supported stereo 3-D graphics, 1080-progressive video playback, games with motion sensors and a browser supporting augmented reality.

                        The processor uses a dual-core ARM Cortex A9 with Mali 400 graphics. In demos it supported Symbian and the Gingerbread and Honeycomb versions of Android.

                        The company does not have demo-ready versions of its next-generation discrete LTE baseband [the M7400] and application processor [the A9540] announced in February and slated for production in mid-2012. The schedule is behind that of rival Qualcomm which is expected to supply the first LTE handsets. However, the ST Ericsson chip will support eight LTE spectrum bands on a single RF transceiver.

                        ST Ericsson has taped out a dual-core ARM Cortex A-15 set to ship in 2012 [the A9600]. It will outgun rivals including the Omap 5 from Texas Instruments because the STE chip uses the Imagination Rogue graphics core, said Gilles Delfassy, chief executive of ST Ericsson and former head of TI’s wireless business unit. Due to use of a new vector-processing architecture, the chip should also have smaller size, cost and power consumption than its rivals, he added.

                        In software, ST Ericsson is playing catch up with the shift by Nokia, a lead customer, from Symbian to Windows Phone. It does not expect to support Nokia’s first Windows Phone 7 handsets, but it has put a team in place to support Windows Phone 8 on its chips.

                        “We have a road map which is very aggressive, but the key question is will we deliver on it on time,” Delfassy said.

                        International Data Corp. analyst Mario Morales said smartphone makers want alternatives to integrated chips from Qualcomm, and are waiting on ST Ericsson to execute on its road map.

                        To that end, Delfassy said he has replaced some engineers in ST Ericsson and brought on two executives with strength in product execution. One is a senior vice president from the former Infineon wireless group who worked closely with Apple; another is a former Sony Ericsson executive who has supervised groups of more than a thousand engineers.

                        ST Ericsson has also simplified its product portfolio, pruning five modem technologies down to just one [the Thor M7400 modem]. It was the first company to deliver a 21 Mbit/second HSPA+ modem [the Thor M5780 modem], Delfassy said.

                        So far ST Ericsson is not planning any quad-core products despite the fact rivals Nvidia and Qualcomm have announced plans for such parts. “We aim to be leaders in apps processors, but there is a big debate whether quad core is a case of diminishing returns,” Delfassy said.

                        More information on this past strategy is available in my post:
                        ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [Nov 3, 2011]

                        In fact what remains out of that is the following:

                        ST-Ericsson NovaThor U9500 (Nova A9500)
                        45nm
                        2 x ARM Cortex A9 @ 1.2GHz
                        ARM Mali-400 MP1
                        1 x 32-bit LPDDR2
                        Now
                        (Nova A9500 in production since Q3 2011)
                        ST-Ericsson NovaThor U8500
                        45nm
                        2 x ARM Cortex A9 @ 1.0GHz
                        ARM Mali-400 MP1
                        1 x 32-bit LPDDR2
                        Now (pre-production quantities in Q2  2011)

                        while the real changes were happening in the planned SoCs for the higher end of the market, and ST-Microelectronics is to take now the decision about the timing:

                        ST-Ericsson NovaThor LP9600 (Nova A9600)
                        28nm
                        2 x ARM Cortex-A15 @ 2.5GHz
                        IMG PowerVR Series 6 (Rogue)
                        Dual Memory
                        (Nova A9600:
                        2H
                        2012 [???])
                        ST-Ericsson NovaThor L9540 (Nova A9540)
                        32nm
                        2 x ARM Cortex A9 @ 1.85GHz
                        IMG PowerVR Series 5
                        2 x 32-bit LPDDR2
                        (Nova A9540:
                        1H 2012
                        [???])

                        ST-Ericson L9540 1.85Ghz ARM Cortex-A9 [Charbax YouTube channel, March 1, 2012]

                        ST-Ericsson demonstrates their new L9540 1.85Ghz ARM Cortex-A9 Dual-core processor with the SGX544 GPU. They show that it can be cranked at up to 2.2Ghz and it can also automatically be down-clocked to 400Mhz when not much CPU performance is needed when for example tasks like video-playback are offloaded to another part of the System on Chip.
                        Important note: With the last two application processors still on the company’s roadmap the product availabilities are unknown now, especially that of the flagship A9600 which should be repositioned (at least in time) in lieu of the announced change of moving away from the premium segment of the smartphone market as per the below announcement.

                        What the company announced on MWC 2012 instead is a new part, the Novathor L8540 AP+Modem integrated SoC on a single die with the following specification:

                        NOVATHOR™ L8540 [ST-Ericsson, excerpted on March 12, 2012]

                        The NovaThor™ L8540 builds on the NovaThor L9540 to combine a state of the art application processor with an LTE/HSPA+/TD-SCDMA multimode modem in a single die. The platform incorporates a dual-core CPU with a powerful graphics engine, an LTE multimode modem and a full suite of connectivity in a high-performance, low-power and size and cost-optimized solution. With a small footprint, very low bill of materials and support for up to eight bands in a flexible radio solution the NovaThor L8540 further enables widespread global adoption of LTE multimode smartphones.
                        FEATURES
                        • Full HD 1080p camcorder, multiple codecs supported (H264 HP, VC-1, MPEG-4)
                        • 3D HD video capture and display
                        • High-resolution, touchscreen display support up to WUXGA
                        • Simultaneous dual display support up to dual qHD
                        • High-performance 3D graphics
                        • Dual camera support up to 20 Mpixel and 5 Mpixel
                        • Wi-Fi, Bluetooth, GNSS (GPS+GLONASS), FM and NFC enabled platform
                        • Built-in USB 2.0, HDMI out
                        • Support for major operating systems
                        • Optional support for mobile TV standards
                        TELECOM
                        • LTE FDD/TDD, HSPA+, TD-SCDMA, EDGE
                        • Radio supporting up to 8 LTE/WCDMA/GSM bands.
                        • Power efficient architecture
                        • Highly integrated radio solution
                        TECHNOLOGY
                        • Highly efficient, low-power ARM® dual Cortex™- A9 processor clocked at up to 1.85Ghz
                        • Dual multimedia DSP for low-power, flexible media processing
                        • High-bandwidth Dual LP-DDR2 interface
                        • Imagination Technologies’ POWERVR™ SGX544 GPU
                        • Unique audio architecture with a wide range of audio codecs supported
                        • Advanced power saving architecture enabling class-leading audio and video playback time
                        BLOCK DIAGRAM

                        image

                        Such an announcement when nothing has been announced regarding the product availability of the NovaThor L9540 two-chip SoC solution (announced a year ago) while already a single die solution based on that, the NovaThor L8540 has been announced, is quite remarkable.

                        Let’s take first a look at the announcement text for some clues explaining that:

                        ST-ERICSSON ANNOUNCES NEW HIGHLY INTEGRATED LTE NOVATHOR PLATFORM [ST-Ericsson press release, Feb 28, 2012]

                        NovaThor L8540 integrates Thor LTE technology with powerful dual-core application processor to deliver extraordinary multimedia performance
                        Barcelona, February 28, 2012 – ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today the latest addition to its integrated smartphone and tablet platform portfolio. The NovaThor™ L8540 is an LTE/HSPA+/TD-HSPA-enabled integrated smartphone platform with the powerful application processor and modem integrated on a single die.
                        “By adding the new NovaThor L8540 platform to our portfolio of highly integrated smartphone and tablet solutions, the L8540 takes integration of LTE platforms to the next level,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “By integrating the powerful dual-core application processor with our industry-leading LTE multimode modem we bring further size, bill of materials and power consumption savings to our customers. Consumers of next generation smartphones powered by the NovaThor L8540 will benefit from compact, power efficient devices that deliver an amazing multimedia experience.”
                        The NovaThor L8540 integrates a dual-core 1.85GHz ARM Cortex-A9 processor, a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. Thanks to its ultra-low voltage operating mode the NovaThor L8540 extends battery life for typical smartphone usage by up to 30% compared to platforms in the market today.
                        The NovaThor L8540 will provide extraordinary multimedia performance in an integrated solution, supporting 1080p video encoding and playback at up to 60 frames per second, 1080p 3D camcorder functionality, support for displays up to WUXGA (1920×1200) at 60 frames per second and support for cameras up to 20 megapixels.
                        The complete platform includes pre-integrated connectivity with support for Bluetooth, GNSS (GPS+ GLONASS), FM, WLAN, WiFi Direct and NFC. With the recently released ST-Ericsson connectivity solutions, CG2905 and CW1250, the platform comes optimized for wireless radio co-existence and low power consumption.
                        With support for up to eight LTE/HSPA/TD-SCDMA/GSM bands in a flexible and compact radio solution, the NovaThor L8540 addresses the need for a cost effective solution for widespread global adoption of LTE multimode smartphones.
                        The NovaThor L9540 is being demonstrated by ST-Ericsson at Mobile World Congress in Barcelona. The NovaThor L8540 is scheduled to sample to customers in Q3 2012.
                        Note to Editors
                        The NovaThor family combines advanced application processing, a high speed mobile broadband modem and a full connectivity suite in a complete platform. The NovaThor L8540 builds on the NovaThor L9540 platform, which combines the Nova™ A9540 application processor and the Thor™ M7400 LTE multimode modem, and which has been sampling to lead customers since Q4 2011. The Nova A9540 is ST-Ericsson’s second generation application processor following the Nova A9500 which is in production since Q3 2011.
                        With an extremely high level of software and hardware compatibilitybetween the generations, our customers will be able to quickly bring NovaThor L9540 and L8540-based devices to market.

                        That is by the new focused portfolio approach ST-Ericsson so far has declared a fairly strong direction of aiming at the mainstream market of 2013-2014 by providing the most cost-effective, fully integrated and single die solution on the market. Moreover, due to “extremely high level of software and hardware compatibilitybetween … NovaThor L9540 and L8540” the leading smartphone vendors with a long-term view of the market could already launch their respective strategic products in 2012.

                        So, what to expect in a month or so, and from which vendors?

                        ST-Ericsson readies revamp, soon a takeover target (Reuters, March 14, 2012)

                        ST-Ericsson is preparing to unveil a major operations revamp within two weeks, placing the troubled mobile chip venture on track for a takeover by a peer or competitor that would create a formidable rival to Qualcomm Inc.

                        ST-Ericsson, a 50-50 joint venture of Sweden’s Ericsson and France’s STMicroelectronics, is seen as a “strategic asset” for potential buyers. Those could include Advanced Micro Devices Inc, Nvidia Corp, Intel Corp and Texas Instruments Inc, three sources familiar with the situation told Reuters.

                        “It is the only answer to Qualcomm,” one of the sources said. “On the patent side, they are the one company that you go, ‘That makes sense.'”

                        Potential suitors will likely drag out their courtship over a year or two, waiting for ST-Ericsson to first show signs of a turnaround under new Chief Executive Didier Lamouche, a restructuring expert hired late last year.

                        Lamouche is due to unveil by the end of March a restructuring planthat is set to include site closures around the world and major layoffs to lower costs. The new strategy could also include seeking a partner for application processors.

                        ST-Ericsson NovaThor chipsets offer one of the few integrated alternatives to Qualcomm’s market-leading Snapdragon.

                        “The holy grail is to sell an integrated modem with an application processor into mainstream smartphones,” said analyst John Jackson from research firm CCS Insight.

                        The current structure of ST-Ericsson would pose several challenges for a potential buyer, the sources said. For example, the business is tightly linked to STMicro’s products, particularly for its upcoming “FD-SOI” technology, which analysts expect to be a game-changer at the market’s top end.

                        The technology, which brings significant power savings, has been seen as too expensive for phones, but last month ST-Ericsson promised to deliver FD-SOI chipsets — using STMicro technology in partnership with Soitec SA — for manufacturing clients to try out in smartphones this year.

                        And Ericsson holds most of the venture’s telecom patents and would be a tough deal negotiator, one of the sources said.

                        When Ericsson exited from a similar 50-50 cellphone venture, Sony Ericsson, the deal gave Sony Corp access to Ericsson patents; but only a few patents were sold to Sony as part of the deal. Also, loss-making Sony Ericsson was valued at roughly $3 billion in the deal. It had 2011 sales of $5.2 billion.

                        ST-Ericsson has lost a total of $2 billion in its three years of operation as revenues from key clients Nokia and Sony Ericsson shrank over 70 percent during the same period.

                        … Revenues in 2011 dropped to just $1.65 billion from pro forma level of $3.6 billion in 2008. …

                        One of the online marketing flagships of the leading global business media conglomerate UBM plc, EE Times responded to the Reuters report by a quite different view which – due to the specific business community nature of UBM segments, particularly that of the Online Marketing Servicesmight reflect a better understanding of what is going on behind the scene(note that EE Times received the 2010 Folio Eddie Award for Best website in B2B Energy/Utilities/Engineering):

                        Update: Why ST should sell ST-Ericsson to China [by Peter Clark on EE Times, March 15, 2012]

                        Europe’s largest chip company STMicroelectronics NV should persuade Ericsson AB that they sell off their mobile chip joint venture ST-Ericsson, but probably to some aspiring Chinese company. That is likely to produce the quickest and most profitable – or least loss-making – exit for the two parent companies from what has become a failed project.

                        A spokesperson for ST-Ericsson said the company has no comment on the Reuters report but added that STMicroelectronics and Ericsson remain committed to the joint venture and that it is a fundamental part of ST’s digital convergence strategy. It is interesting to note that ST-Ericsson is almost exactly three years old and that it may be Ericsson that wants to disengage from the joint venture and had expected ST to buy out its 50 percent.

                        I don’t think ST-Ericsson or ST have that much more time. In a note in the most recent financial results ST-Ericsson said “Our shareholders will continue to support funding our transitional financial needs.” This of course begs the question of “transition to what?” and “how long will that transition take?” The fact is that ST-Ericsson is a three-year old joint venture that has acted like a boat-anchor on the progress of STMicroelectronics.

                        It is true that ST-Ericsson wrapped up a lot of the previous problems of ST, specifically an overdependence on faltering Nokia as a customer, but pushing the problem into a joint-venture along with other European wireless chip business units belonging to NXP and Ericsson, was clearly not the solution.

                        ST compared with Infineon

                        Compare ST’s plight with that of Infineon, which got out of communications through the spin-off of its wired chips into Lantiq Deutschland GmbH and the sale of its wireless business unit to Intel. In the later part of the last decade Infineon’s CEO Peter Bauer decided to focus on some of the less glamorous but higher margin parts of the chip industry: power, automotive, industrial and security. How smart does that look now?

                        NXP has a similarly focused strategy with CEO Rick Clemmer taking the company out of a number of consumer markets and now pursuing similar markets to Infineon with high-performance mixed-signal ICs. NXP of course got out of mobile wireless by selling its business to create the joint venture.

                        While it is possible that a western company might want to acquire ST-Ericsson and access to patents I think greater interest might come from further east. I don’t think Texas Instruments wants to get back into the world of razor-thin margins in smartphones and the while the likes of AMD or Intel may have the appetite but are they going to sit on the sidelines too long waiting for the cuts have their effect.

                        Nvidia Corp. defnitely want to compete in this area but it has its own line of ARM-based Tegra application processors and is pursuing a modem strategy based on its purchase of Icera Inc. (Bristol England) for nearly $400 million in May 2011. Surely any deal for ST-Ericsson would undermine the value of what Nvidia has already paid.

                        Apple compared with China

                        The other question to ask is who has the means to make something of ST-Ericsson. I think that some companies from greater China do and perhaps Apple, which has been going through a process of re-integration to give itself the ability to develop and own chips during the roll out of its mobile device strategy.

                        Apple does not need all the baggage that would come with ST-Ericsson, or the ability to address multiple customers. Which is why a sale to a company such as HiSiliconTechnologies Co. Ltd. (Shenzhen, China) backed by Huawei Technologies Co. Ltd. (Shenzhen, China) might extract the highest value in the shortest time for ST and Ericsson.

                        Other Chinese companies that might have an interest in ST-Ericsson could include Rockchip, Xincomm, Leadcore Technology, Nufront and Spreadtrum. Of these HiSilicon with its links with Huawei and Leadcore, aligned with Datang, would appear more likely. In Taiwan MediatekInc. (Hsinchu, Taiwan) is also a likely candidate.

                        However, the geopolitical nature of any such sale of ST-Ericsson should not be underestimated. It would be a loss of face for Europe and for the west and behind the scenes moves may be made to try and keep control of the technology and jobs in the west. But what can Europe do? It is a continent of many bankrupt nations and few successful ones.The 27-nation European Union could try to lean on the likes of Apple and Intel to have them step in and save ST-Ericsson. Apple and Intel want to be good European citizens because of the size of the consumer market the European Union represents.

                        Of course, such is the power of Apple in the mobile device market these days that one design win with Apple could make many of ST-Ericsson’s problems go away – at least until they are designed out again.

                        Regarding the other parent’s position, i.e. that of the STMicroelectronics we have the following which is quite contradicting to both of Reuter’s and EE Times’ positions:

                        STMicroelectronics’ Management Presents at UBS European Technology Conference (Presentation Transcript) [Seeking Alpha, March 13, 2012]

                        STMicroelectronics NV (STM) UBS European Technology Conference Call March 8, 2012 3:45 AM ET

                        Philippe Lambinet
                        [Corporate Strategy Officer, Executive Vice President and General Manager of STMicroelectronics’ Digital Sector since January 2012; from February 2012 also responsible for Investor Relations and External Communications. Before that General Manager of the Home Entertainment & Displays Group for 5 years]

                        The other side of the company, in the area of Multimedia Convergence, clearly the focus is going to be on turning around the ST-Ericsson business and of course it is very important for us to maintain our leadership in the area of digital consumer applications.

                        … [elaboration of the ST-Ericsson’s performance over the last three years in financial terms] … So you see a $1.7 billion improvement over three years, so those three years actually included two crises, so not so bad performance considering how difficult 2009 was in our industry and how difficult the second half of 2011 was. So we are not unhappy of this situation and this is despite the cash consumption of the joint venture, ST-Ericsson joint venture which has been consuming quite a lot of cash as you all know.

                        During 2012 I think the top three priorities are fixing ST-Ericsson, fixing ST-Ericsson and fixing ST-Ericsson. This is really top on our agenda and this will be the plan [for STMicroelectronics itself !]. The plan will be published by ST-Ericsson as you will know imminently. ST-E’s CEO, Didier Lamouche in Barcelona committed to deliver a plan to get back to sustainable profitability around the end of March, beginning of April. So it’s coming in few days now.

                        STMicroelectronics’ Management Presents at UBS European Technology Conference (Question-and-Answer Session Transcript) [Seeking Alpha, March 13, 2012]

                        Unidentified Analyst

                        Thanks a lot. You mentioned the restructuring of your operations into one digital unit this year and you also mentioned how less famous Set Top Box business, you are seeing new entrants like Qualcomm and you also said your top priority is ST-Ericsson, ST-Ericsson, ST-Ericsson. Can you help us understand the possible synergies between ST-Ericsson and your digital business? Thanks,

                        Philippe Lambinet

                        Okay. I will do it conceptuality. This is in no way to be understood as an announcement or anything like that. But conceptually the world is moving to, and this is a message, I remember passing in every year in Las Vegas consumer electronic show. I do a speech about the trends in consumer electronics and already three years ago, I was talking about the evolution of the set top box moving to more and more open systems, internet open systems. So moving from proprietary operating system, like the CDI or NDS or open TV or like (inaudible), you know, proprietary operating systems, in to more open operating systems, such as Android and this is a fundamental trend.

                        Now as this happens, in set-top box, as this happens in TV, some TV manufacturers in China, 100% of their connected TVs are developed based on Android today. It’s not 10%. It’s 100%. Some of the major TV makers in China are basing all their connected TV strategy on Android. So, we’re talking about pretty heavy change here and as these things happen and you know, the story of Android and smartphone. Isn’t that pretty obvious that there are things that we should share more and things we could do together more. I think it’s very obvious.

                        So first, we do it in ST because you know, we see set-top box TV, car navigation and so we’re moving to very similar platforms, very, very similar. And I think, the obvious concept is that at some point, to be defined, there would be synergies exploited between what we’re doing in ST what we’re doing in ST-Ericsson. They are already by the way quite logical, which is not seeing because the products are different but you know, it’s pretty obvious, that’s a trend, which we will continue over the next years and that makes a lot of sense also for our customers and that makes a lot of sense for the ecosystem and because you know people — we have seen for example the set-top box business and the TV business of some of our customers being merge into one. That has happened to Samsung, now it’s under one organization, which used to be under two or three or four organization, now it’s the same boss has the TV and set-top boxes businesses in Samsung. And we see it across the market.

                        So as our customers are doing it, you know we have no choice, but to do it as well so that’s what these all new organization meansand by the way, we also see some of our more traditional ASIC business for example which we’re doing for communication infrastructure, at the end of the day ASIC used to be, just give a few cells to customers and they do the design themselves; now the kind of cell you have to provide is a full as part of the system here, with the dual 8 or 9 with the 3D graphics with the video processing and that’s the base for various it design.

                        So the world of ASIC is also changing; it is also aligning towards this kind of application process and platform, so that’s also why our ASIC business has been included inside the digital sectorbecause that’s side of the business also.

                        Now when I mention Qualcomm entering the TV business, I didn’t mention them entering the set-top business, so I just want to back on your point. The set-top box business has certain characteristics in terms of fragmentation, in terms of security which are very particular and not everybody can enter that market and you know that’s one area of difficulty for the Taiwanese, but also for some of our American competitors like Marvell or Qualcomm who would love to enter set-top box. Broadcom and us have some particular security technologies which are extremely tough to master and which are very important for content protection and are essential.

                        Now we believe by the way, security technologies will become important in many other businesses which content protection is very important. So actually that’s why I went very fast in some of my slides, but clearly data protection, security is an area for ST of traditional strength and we intend to leverage that strength in many other businesses. It’s very clear that the hackers, terrorists and industrial spies are driving a need for higher security levels in every system that’s true for a TV and set-top box, but that’s also true for a smartphone, for a router and for any devices. So it’s very important for us to use that competitive advantage in many marketsand again here we are in advance compared to many of our competitors.

                        From that I will conclude that neither Ericsson (as per their spokesman response to EE Times) nor ST (as per their EVP and CSO views presented above) will sell its investment in ST-Ericsson. For me the much more logical likelihood is that large industrial investors will join the joint venture thus providing the needed additional capital.

                        Anyway when the new CEO will deliver the new restructuring plan by the end of March we will probably know everything about the new investors from the semiconductor sector who will back that plan. The crucial question now is the customer support, i.e. which smartphone vendors in what way could back the restructuring plan by their NovaThor platform commitments. Here are certain clues:

                        NOKIA SELECTS ST-ERICSSON AS SUPPLIER FOR FUTURE WINDOWS PHONE DEVICES [ST-Ericsson press release, Nov 2, 2011]

                        NovaThor™ platform to enable Nokia to extend Windows Phone devices to new price points and geographies

                        Geneva, Switzerland, November 2, 2011 – Nokia has selected ST-Ericsson as a supplier for future devices it plans to introduce based on the Windows Phone mobile platform.

                        “We are pleased to have been selected by Nokia as a key partner for Windows smartphones, in line with our goal to be present in all segments and major operating systems,” said Gilles Delfassy, president and CEO of ST-Ericsson. “Our NovaThor platforms continue to gain traction as they enable customers to bring great smartphones to the market.”

                        which goes back to a year earlier agreement as well:
                        ST-ERICSSON AND NOKIA JOIN FORCES TO DRIVE TD-LTE IN CHINA [Nov 10, 2010]

                        ST-Ericsson, a world leader in wireless platforms and semiconductors, and Nokia, the world’s leading provider of mobile devices and solutions are developing pioneering TD-LTE demonstration devices for China Mobile.

                        At the Shanghai Expo, Nokia and ST-Ericsson demonstrated video streaming and other multimedia services on a TD-LTE Nokia Booklet containing ST-Ericsson’s M700 TD-LTE modem. ST-Ericsson’s LTE modems, which can download data at speeds of up to 100 Mbps, enable mobile subscribers to enjoy high-definition video streaming, video conferencing, online gaming, rapid file transfers and other demanding multimedia services.

                        China Mobile is trialing TD-LTE. Globally the technology is referred to as LTE TDD, which has a wide interest from operators around the world.

                        “Although LTE is still in its infancy, this sophisticated technology has the potential to bring a raft of compelling high-speed multimedia services to hundreds of millions of consumers all over the world,” said Heikki Koivu, Vice President, TD-SCDMA Business Team, Nokia. “Our co-operation with ST-Ericsson will enable us to demonstrate LTE capable devices and experiences as TD-LTE is developing towards commercial maturity”

                        “After driving development of both LTE and TD-based mobile technology for several years we are now ready to supply market-leading TD-LTE solutions,” said Pascal Langlois, Senior Vice President, Chief Sales and Marketing Officer of ST-Ericsson. “Our co-operation with Nokia, the world’s number one mobile phone supplier, will strengthen our ability to support mobile operators deploying LTE.”

                        Notes to Editors
                        Nokia and ST-Ericsson announced a partnership in late 2009 in the TD-SCDMA market
                        , which has since resulted in the launch of several devices in China.

                        From all that Nokia is clearly one of those absolutely committed vendors to the NovaThor platform! (And please note as well that the new CEO starting the Nokia restructuring was already at the helm during that announcement!)

                        Stephen Elop: Nokia Lumia coming to China on March 28th [engadget, March 12, 2012]

                        China recently greeted its first Windows Phone (on pre-order, anyway), but if Stephen Elop has his way, Nokia will be hot on HTC’s heels. The company’s CEO has revealed that Nokia will unleash its Lumia handsets upon the People’s Republic on March 28th. While Elop offered no clues to suggest which models will be available, recent regulatory approvals hint that the Lumia 800 and 710 are both top candidates — though personally, we’d be shocked if the Lumia 610 didn’t rear its head sooner rather than later. Both China Telecom and China Unicom are said to be partners with Nokia, which is undoubtedly eager to offer something other than Symbianto its Chinese fan base.

                        Engadget Chinese (translated), Tech in Asia

                        source21st Century Business (translated)

                        China Mobile to Launch TD-SCDMA Windows Phone [Marbridge Daily, March 9, 2012]

                        Pan Zhiyong, general manager of China Mobile’s (NYSE: CHL; 0941.HK) Guangzhou branch, disclosed in a recent interview that China Mobile will soon release a TD-SCDMA Windows Phone. As to the question of whether the phone will be a Nokia Lumia series or an HTC brand Windows phone, Pan would not provide further comment.

                        China market: Nokia to launch Windows Phone 7.5 smartphones [DigiTimes, March 16, 2012]

                        Nokia will launch Windows Phone 7.5 (Tango) Lumia series smartphones in the China market on March 28 through cooperation with China Unicom, China Telecom and China Mobile. WCDMA, CDMA and TD-SCDMA versions will all be available matching the specifications of each carrier’s network, according to industry sources.

                        Windows Phone “Tango” officially launches in China on March 21 [liveside.net, March 14, 2012]

                        Microsoft China has recently sent out invitations to media outlets for their Windows Phone 7.5 launch event. This will mark the official entrance of Microsoft’s Windows Phone operating system into the mainland Chinese market. The event is set to be held in Beijing on March 21st, check out the invitation below:

                        While the launch event is set to be in a week’s time, HTC had went ahead to become the first OEM to launch the HTC TITAN(called HTC Triumph in China) in the Chinese market. The device was released yesterday, March 14th, and is said to come pre-loaded with Windows Phone “Tango”.

                        Following the launch event, Nokia’s CEO and President Stephen Elop is also set to hold an official launch event on March 28. Elop had announced that Nokia will be launching their Lumia range of devices for the mainland Chinese market during the event. Nokia is expected to launch 3 Lumia devices during the event, however the exact devices are still currently unknown. Rumors have been floating around that Nokia will be launching the Lumia 610S, Lumia 719C, and the Lumia 800C with China Telecom, and the devices are expected to be able to run on the carrier’s CDMA2000 network. As at Q4 2011, Nokia owns 16.1% of the Chinese mobile phone market, placing them second just behind Samsung.

                        Microsoft opened app submissions to Chinese developers back in October 2011, and has recently put up the mainland Chinese version of the Windows Phone marketplace website. However the marketplace itself has not yet opened to Chinese customers on their Windows Phone devices. It is expected that the marketplace will open soon after the launch.

                        Other vendors with ST-Ericsson NovaThor platform:

                        ST-Ericsson U8500, now in a range of Smartphones on the market [Charbax blog, March 6, 2012]

                        ST-Ericsson demonstrates the range of some of the devices announced that use the ST-Ericsson NovaThor U8500 that includes ST-Ericsson HSPA+ connectivity. They also announced the U8520 and the U9540 L8540 LTE platforms. [The U8520 is a lower power, higher frequency and lower BOM cost version of the U8500. As such it is the life extender for the U8500. The frequency and the node on which it will be produced (instead of the 45nm of U8500) are not yet announced. U8520 is sampling now and will be in production in H2 2012.]

                        http://www.stericsson.com/press/STER-027ChinesePressBackgrounder_English_2011.pdf
                        [2010. okt. 25. or 2011. febr. 7.]

                        … By combining ST-Ericsson Nova™ A9500 dual core application processor with the ST-Ericsson Thor™ M6718 TD-HSPA thin modem, ST-Ericsson customers in China can develop an advanced smartphone compatible with China Mobile’s 3G network, enabling consumers to enjoy immersive 3D graphics, fast web browsing, high-definition multimedia as well as other innovative and advanced applications with exceptional performance and battery life. …

                        POWERFUL NEW ST-ERICSSON PLATFORM MAKES DEBUT IN HTC SENSATION Z710T [ST-Ericsson press release, Sept 26, 2011]

                        China Mobile’s latest TD smartphone based on state-of-the-art NovaThor™ platform

                        China Mobile and HTC have launched the first smartphone to be based on ST-Ericsson’s powerful new NovaThor platform. The Sensation Z710t offers consumers immersive 3D graphics, fast web browsing, high-definition multimedia and the ability to run several advanced Androidapplications simultaneously with exceptional performance and battery life.

                        Underneath the hood of the HTC Sensation Z710t are ST-Ericsson’s Nova™ A9500 dual-core application processor, running at 1GHz, and ST-Ericsson’s Thor™ M6718modem, which can connect to China Mobile’s extensive TD-SCDMA network, enabling consumers to get online at broadband speeds across much of China. The HTC Sensation Z710t also sports an eight megapixel camera and a 4.3 inch display.

                        “ST-Ericsson’s new NovaThor platform has enabled us to develop a world-class Android smartphone for China Mobile’s TD network,” said Matthew Costello, Chief Operating Officer of HTC. “Consumers are going to be captivated by the fast and responsive multimedia experience delivered by the HTC Sensation Z710t.”

                        “The launch of this exceptional HTC smartphone highlights both the capabilities of our NovaThor platform family and our wholehearted support for China Mobile’s drive to bring world-leading smartphones onto its TD network,” said Pascal Langlois, senior vice president, chief sales and marketing officer of ST-Ericsson. “Consumers and Android application developers alike will relish the raw power and 3D graphical capabilities of the HTC Sensation Z710t.”

                        Notes to editors
                        ST-Ericsson
                        has been developing platforms for the Chinese 3G technology TD-SCDMA since 2003.

                        ST-Ericsson NovaThor smartphone platforms combine dual-core application processors with high-speed modems.

                        ST-Ericsson Current Thor and NovaThor adaptations -- 31-Jan-2012
                        Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

                        ST-ERICSSON THOR M5780 HSPA+ MODEM POWERS NEW PANASONIC SMARTPHONE [ST-Ericsson press release, Feb 28, 2012]

                        ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today that Panasonic selected the power-efficient Thor™ M5780 thin modem for their newest ultra slim smartphone.

                        The ST-Ericsson Thor M5780 is a very compact smartphone-optimized modem configuration which inherits the proven HSPA+ modem technology from its predecessors. The small modem size helped Panasonic deliver an ultra slim smartphone equipped with a 4.3-inch screen.

                        “The Thor M5780 represents a further improvement of 21Mbps thin modems for smartphones in terms of size, thermal performance and cost structure which is why we believe Panasonic selected our modem to power their newest smartphone,” said Staffan Iveberg, senior vice president, thin modem solutions division for ST-Ericsson. “The success of innovation has led to a 35% size reduction of M5780 compared to our first generation HSPA+ modem. The modem is capable of delivering 21Mbps downstream and 5.76Mbps upstream simultaneously and needs no separate flash memory. With all of these features, Panasonic had everything they needed to make a great high speed broadband-enabled smartphone.”

                        ST-Ericsson announces that Panasonic smartphone will be first to use Thor M5780 HSPA+ modem [by Magnus Karlberg on ST-Ericsson blog, Feb 29, 2012]

                        ST-Ericsson was a pioneer with its Thor™ modems on the HSPA+ 21 market. I’m very pleased to see that the market has taken off quickly and that many networks support this high speed mobile broadband.

                        Of course we haven’t stopped our development on our HSPA+ portfolio since the early days, the success of innovation has led to even smaller and more power efficient modems. Today, I can share the exciting news that we power a new Panasonic smartphone device for this market with our latest HSPA+ 21Mbps modemthe M5780.

                        The Thor M5780 represents a further improvement of 21Mbps thin modems for smartphones in terms of size, thermal performance and cost structure which is why we believe Panasonic selected our modem to power their newest smartphone. The Thor M5780 is actually 35% smaller compared to our first generation HSPA+ modem.

                        I really like the design of the new Panasonic device, it’s an ultraslim smartphone with 4’3 screen powered with excellent mobile broadband capabilities!

                        Related to the current HSPA+ only single die U8500 NovaThor platform:

                        “Our high-speed Thor™ modem revenue grew more than 20 percent sequentially as new HSPA+ phones continued to ramp in the market. Also in the quarter [i.e. in Q2 CY2011] we … conducted field trials on our NovaThor™ U8500 platform with several customers. We are very pleased with our increasing progress on the NovaThor U8500, although initial volumes will be somewhat lower due to reduced demand at certain customers.
                        From: ST-ERICSSON REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS [July 20, 2011]

                        NOVATHOR U8500 [ST-Ericsson, excerpted on March 12, 2012]

                        The best smartphone platform
                        The NovaThor™ U8500 is the first integrated smartphone platform to offer the latest SMP (Symmetric Multi-Processing) dual core technology in a high-performance, low-power and cost-optimized solution for multiple operating systems. The U8500 is the first mobile platform with full High-Definition 1080p progressive-scan camcorder capabilities. With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the U8500 enables a full web-browsing experience for next-generation smartphones.
                        FEATURES
                        • Full HD 1080p camcorder, multiple codecs supported (H264 HP, VC-1, MPEG-4)
                        • High-resolution, touchscreen display support up to WXGA
                        • Simultaneous dual display support up to dual XGA
                        • High performance 3D graphics
                        • Dual camera support with Integrated ISP 20 Mpixel and 5 Mpixel
                        • Wi-Fi, Bluetooth, GPS and FM enabled platform
                        • Built-in USB 2.0, HDMI out
                        • Support for multiple operating systems
                        • Optional support for mobile TV standards

                        TECHNOLOGY
                        • Highly efficient, low-power ARM dual Cortex™- A9 processor
                        • Dual multimedia DSP for low-power, flexible media processing
                        • High-bandwidth LP-DDR2 interface
                        • ARM® Mali™ 400 GPU and NEON®CPU extensions
                        • State-of-the-art HSPA (High-Speed Packet Access) Release 7 [HSPA+] modem
                        • Unique audio architecture with a wide range of audio codecs supported
                        • Advanced power saving architecture enabling class-leading audio and video playback times

                        U8500 BLOCK DIAGRAM

                        NovaThor U8500 block diagram - ST-Ericsson

                        ST-ERICSSON NOVATHOR U8500 POWERS NEW SAMSUNG GALAXY S ADVANCE [ST-Ericsson press release, Feb 28, 2012]

                        New Samsung Android-powered smartphone is first from company to use ST-Ericsson NovaThor platform

                        Today at Mobile World Congress, ST-Ericsson, a world leader in wireless platforms and semiconductors, announced that Samsung is now a customer of the ST-Ericsson NovaThor™ platform. The new Samsung GALAXY S Advance Android-powered smartphone, announced last month, selected the ST-Ericsson NovaThor™ U8500.

                        “The U8500 platform’s high level of integration enables handset manufacturers to produce small, slim yet powerful smartphones – like the Samsung GALAXY S Advance,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “Samsung is known for their powerful smartphones, strong design aesthetics, and solid user experiences and we could not be more pleased that they selected ST-Ericsson as a partner.”

                        The NovaThor U8500 smartphone platform offers dual core technology in a low-power but high-performance solution and integrates a state of the art HSPA+ modem and application processor featuring dual-core ARM® Cortex™-A9. Using the U8500, the Samsung GALAXY S Advance smartphone features 1GHz processor speed, HSPA 14.4 connectivity, a 5-megapixel camera and a 4.0-inch Super AMOLED display.

                        The Samsung GALAXY S Advance is expected to be available in March in parts of Europe, Asia, China and Latin America.

                        Samsung offers style and power with GALAXY S Advance [Samsung Mobile press release, Jan 30, 2012]

                        Latest addition to Android-powered GALAXY portfolio delivers sleek curved design with Dual Core performance
                        Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the Samsung GALAXY S Advance. Designed for those who define themselves by the phone they carry, the GALAXY S Advance strikes a balance of style, power and performance. It will be available in Russia starting from February, and then be gradually rolled out in CIS, Europe, Africa, Middle East, Southeast and Southwest Asia, Latin America and China.
                        “The GALAXY S Advance adds to the successful track record of the GALAXY smartphone range with a phone that combines power and style with all the versatility of Samsung’s Hub services,” said JK Shin, President of IT & Mobile Communications Division at Samsung Electronics.
                        Dual Core performance, curved design and Super AMOLED display
                        Powered by a dual core 1.0 GHz processor and HSPA 14.4 Mbps connectivity, the GALAXY S Advance has been built with power and connectivity in mind, delivering great versatility and a highly responsive user interface for easy multitasking. Application start-ups are faster with virtually no lag time, and the user experience is boosted with smoother screen transitions, faster image processing, and enhanced Web download and browsing performance.
                        The GALAXY S Advance’s curved glass design enhances handling of the phone and fits the user’s facial form easily and naturally. Its 4.0” Super AMOLED display provides the stunning visuals users have come to expect of Samsung GALAXY smartphones, offering unparalleled color reproduction and ensuring that photos and videos captured with the device’s 5MP camera can be enjoyed with vivid clarity.
                        The Samsung user experience
                        Running on Android Gingerbread and featuring Samsung’s TouchWiz user interface, the GALAXY S Advance enables users to stay connected through the Samsung Hubs and ChatON services. Music Hub offers a full music store experience with access to over 11 million tracks and the ability to fully personalize users’ own music catalogues. Readers Hub offers access to over 2.3 million e-books, 3,500 magazine and 200 newspaper titles; while the hugely popular Game Hub offers access to thousands of catalogued games supplemented by gamer news feeds and news.
                        Samsung’s cross platform communication service, ChatON connects all phone users into a single community using phone numbers instead of usernames and passwords, provides aneasy instant messaging, group chatting and sharing of content in multiple formats—images, video, voice, contacts, calendar—to make messaging simpler and more intuitive than ever.
                        The GALAXY S Advance also features Find My Mobile, a unique lost-phone management system that ensures secure phone data encryption in case of phone loss, and that enables users to trace their lost phone directly via the Web or even delete the device’s data remotely.
                        For multimedia content and more detailed information, please visit www.samsungmobilepress.com
                        Samsung Galaxy S Advance Product Specifications:
                        Network
                        HSPA 14.4 Mbps 850 / 900 / 1900 / 2100
                        EDGE / GPRS 850 / 900 / 1800 / 1900
                        Processor
                        1 GHz Dual-Core Processor
                        Display
                        4.0” WVGA (480×800) Super AMOLED display
                        OS
                        Android 2.3 (Gingerbread)
                        Camera
                        Main (Rear) : 5 Megapixel Auto Focus Camera with LED Flash
                        Sub (Front) : 1.3 Megapixel Camera
                        Video
                        Codec : MPEG4, H.263, H.264, WMV, DivX, VC-1
                        Recording / Playback : 720@30 fps
                        Audio
                        Codec : MP3, AAC, AAC+, eAAC+, WMA, AC3
                        Music Player with SoundAlive
                        3.5 mm Ear Jack, Stereo FM Radio with RDS
                        Value-added

                         

                        Features
                        – Samsung TouchWiz / Samsung L!ve Panel UX
                        – Samsung Apps
                        – Samsung Kies 2.0 / Samsung Kies air / AllShare
                        ChatON (Downloadable via Samsung Apps)
                        Readers Hub (Downloadable via Samsung Apps)
                        Music Hub
                        Game Hub
                        *Service availability differs by region
                        GoogleTMMobile Services
                        – Android Market™, Gmail™, YouTube™, Google Maps™,
                        Syncing with Google Calendar™
                        – Polaris Office
                        – Find My Mobile
                        – A-GPS
                        Connectivity
                        Bluetooth® technology v 3.0 High Speed
                        USB 2.0
                        Wi-Fi 802.11 a / b / g / n
                        Sensor
                        Proximity, Accelerometer, Geomagnetic, Light, Gyroscope
                        Memory
                        8 / 16 GB User memory + 768 MB (RAM)
                        MicroSD (up to 32 GB)
                        Size
                        123.2 x 63 x 9.69 mm, 120 g
                        Battery
                        Standard battery, Li-ion 1.500 mAh

                        TWO NEW XPERIA SMARTPHONES FROM SONY MOBILE COMMUNICATIONS POWERED BY ST-ERICSSON NOVATHOR PLATFORM [ST-Ericsson press release, Feb 26, 2012]

                        Xperia P and Xperia U join growing list of smartphones that have NovaThor U8500 inside

                        ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today that two new phones from Sony Mobile Communications will be leveraging the ST-Ericsson NovaThor™ U8500 platform. The Xperia™ P and Xperia™ U are the first two smartphones by Sony Mobile Communications to use the NovaThor complete mobile platform solution, combining application processing, modem and connectivity.

                        “We have added Sony Mobile Communications to the growing list of smartphone manufacturers that have selected our NovaThor U8500 platformto power their newest smartphones,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the NovaThor U8500 enables a fast and smooth mobile web-browsing experience together with high definition multimedia creation and consumption on powerful next-generation smartphones like Xperia P and Xperia U from Sony.”

                        Key features for Xperia P

                        • 4” Reality Display with WhiteMagic technology powered by Mobile BRAVIA Engine for an ultra-bright and power efficient viewing experience.
                        • 1 GHzdual-core processor for super fast performance with 16GB flash storage.
                        • 8MP camera with unique fast capture and HD recording.
                        • NFC enabled with easy HDMI and DLNA connectivity to share content.
                        • Launches on Android platform 2.3 (Gingerbread), upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.

                        Key features for Xperia U

                        • 3.5” Reality Display powered by Mobile BRAVIA Engine.
                        • 1 GHzdual-core processor for super fast performance.
                        • 5MP camera with unique fast capture and HD recording.
                        • Crisp and loud listening with xLoud™ and 3D surround sound audio technology.
                        • Launches on Android platform 2.3 (Gingerbread), upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.

                        Xperia P and Xperia U will launch during the second quarter.

                        Notes to Editors

                        The NovaThor family combines advanced application processing, a high speed mobile broadband modem and a full connectivity suite in a complete platform. The NovaThor U8500 integrates a dual-core 1GHz Cortex A9 processor, an ARM Mali-400 GPU and a HSPA+ modem in a single die.

                        Another Sony smartphone powered by the NovaThor U8500 [ST Ericsson technology blog, March 15, 2012]

                        The new Xperia™ sola, announced by Sony Mobile Communications this week, is the latest addition to its portfolio of Android powered Xperia smartphones – and the latest smartphone to be powered by the ST-Ericsson NovaThor™ U8500 platform.

                        With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the NovaThor U8500 enables a fast and smooth mobile web-browsing experience together with high definition multimedia creation and consumption on powerful next-generation smartphones.

                        The Xperia sola also features a new amazing technology called floating touch, giving people the ability to control the smartphone without even touching it. Check out the video below to check out the phone and for a brief demonstration of floating touch technology.

                        Sony Xperia sola is the latest Xperia smartphone, featuring the brand new amazing technology called floating touch. Floating touch gives you the ability to control the smartphone with out even touching it. Get a full browser experience where you can hover above links in your Xperia sola with floating touch, and check out the magic live wall paper reacting to floating touch.

                        The new Xperia sola joins growing list of smartphones that have the NovaThor U8500 inside. And just last month at Mobile World Congress, we announced that the Xperia P and Xperia U also use the NovaThor U8500platform.

                        The Xperia sola will be available to consumers globally in black, white and red in the second quarter.

                        Zenithink ST-Ericsson U8500 based 3G 1024×600 Tablet [Charbax YouTube channel, March 14, 2012]

                        Zenithink shows their new ST-Ericsson U8500 Dual-core ARM Cortex-A9 based tablet designed by Ontim with a built-in 3G HSPA+ modem, bluetooth, WiFi, and a decent 1024×600 screen resolution. The price is $150 for an order of at least 1000 units. They also show a $65 AmLogic based Android set-top-box with a built-in DVB-T tuner.

                        ST-ERICSSON NOVATHOR U8500 POWERS NEW TABLET FROM ONTIM [ST-Ericsson press release, Feb 27, 2012]

                        ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today at Mobile World Congress that Ontim has selected the NovaThor U8500 platform for its newest tablet. This tablet will be the first to be commercially available based on the NovaThor U8500 platform.

                        “Ontim has selected the NovaThor U8500to power their newest Android-based tablet,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “ST-Ericsson’s U8500 platform integrates a state of the art HSPA+ modem and application processor featuring dual-core ARM® Cortex™ A9. As a result, the U8500 can easily power the Ontim tablet five-megapixel built-in camera and high-definition digital camcorder as well as enable a full web-browsing experience.”

                        “The new Ontim WP8500 tablet is the first seven-inch handheld tablet delivering an outstanding user experience and performance thanks to the NovaThor U8500,” said Bob Huo, CEO of Ontim. “We were able to bring this tablet to market quickly by working closely with ST-Ericsson engineering and the maturity of the solution.”

                        In addition to the U8500, the Ontim WP8500 tablet also leverages the ST-Ericsson CG2900 and CW1100 connectivity solutions.

                        The seven-inch Ontim WP8500 will launch with Android 4.0 (Ice Cream Sandwich). The Ontim WP8500 tablet is expected to be available in March.

                        http://www.advancedsubstratenews.com/2012/03/important-news-comes-out-of-recent-fd-soi-workshop/

                        http://semimd.com/blog/2012/03/12/st-ericsson-adopts-fd-soi-for-mobile-products/

                        NOOK Media LLC: the finalization of the strategic joint venture between Barnes & Noble and Microsoft

                        Look back how the NOOK tablet had been started:
                        Barnes & Noble NOOK offensive [this same blog, May 25, 2011]

                        while the whole NOOK effort in terms of devices was as as follows:
                        Digital Innovation
                        Note: only Android has been used so far.

                        Then here is a recent “internal progress with Microsoft” information:
                        Barnes & Noble Now Hiring Windows 8 Engineers For New Nook Devices [The Digital Reader, Sept 26, 2012]

                        Now that B&N has their new Nook gadgetry out for all to see, it looks like they are going to turn their attention to their next set of devices.
                        Yesterday a friend tipped me to a couple new job postings for B&N. The jobs are located at the Nook facility in Palo Alto, Calif., and at least one is pretty clearly associated with new devices, not apps. That listing mentions the Nook hardware repeatedly, a detail which isn’t included in the job listings for app developers.
                        There’s little to indicate what the hardware will be, or what it will do, but it is clear that B&N is just beginning to build the team. B&N is looking for a “Director, Engineering Windows 8“, and that’s the only 1 of the 2 listings which mention Windows 8 as well as the Nook. The other new job listing looks to be aimed at someone to manage the app developers for Windows 8. Put the 2 together and they suggest that B&N is going to have the new guys build the teams.
                        What’s also interesting about the new job listings is that one confirms the rumored integration with MS software and services. The Director of Engineering is responsible for:

                        delivering on our contractual commitments on Windows 8 applications, Cloud , commerce , content integration with the Microsoft ecosystem and for defining and delivering on product strategy of Nook integration with Microsoft  ecosystem including Windows, Office, Bing.

                        To be honest, this should come as no surprise, given that many bloggers jumped to this conclusion when the B&N/MS deal was announced back in April of this year. But it is still a surprise because Bill Lynch said this wasn’t going to happen. Of course, he did use the word “currently” when he made that statement back in May, so it is more than possible that this was always the next step.

                        Note that since the new NOOKs are based on TI OMAP 4470 SoCs (see later on) Windows RT may quite easily come for them on October 26 as the TI’s platform had been one the ARM SoCs selected by Microsoft for the development of the Windows RT.

                        More to come below as:

                        1. The NOOK Media LLC: what is it and what is behind?
                        2. Recent announcements about Barnes & Noble’s NOOK business
                        3. About Liberty Media Corporation

                        1. The NOOK Media LLC: what is it and what is behind?

                        Barnes & Noble and Microsoft Complete Strategic Partnership in New Subsidiary:  NOOK MEDIA LLC [joint press release, Oct 4, 2012]

                        Includes Barnes & Noble’s NOOK® Digital and College Businesses as well as Microsoft Investment to Advance Digital Reading Experience

                        New York, NY and Redmond, WA (October 4, 2012) – Barnes & Noble, Inc. (NYSE: BKS) and Microsoft (NASDAQ: MSFT) today announced the completion of their previously announced strategic partnership in NOOK Media LLC, a recently formed Barnes & Noble subsidiary and a leader in the emerging digital reading and digital education markets. Microsoft and Barnes & Noble’s strategic partnership in NOOK Media LLC will enable the companies to advance world-class digital reading experiences to the hundreds of millions of customers they jointly serve.

                        NOOK Media LLC comprises the digital and College businesses of Barnes & Noble and will continue to have a very close and mutually beneficial relationship with Barnes & Noble’s retail stores.  The partnership includes a $300 million investment from Microsoft in NOOK Media LLC.

                        “As demand for digital content continues to increase, we are focused on bringing ground-breaking reading and learning content and technologies to more people in more formats than ever before, including the imminent launch of our exceptional NOOK reading application for Windows 8,” said William Lynch, CEO of Barnes & Noble. “We look forward to working closely with our new partner Microsoft to add value to their innovative new platform by bringing great reading experiences and one of the world’s preeminent digital bookstores to millions of Windows 8 users.”

                        “NOOK Media is a leader in developing the next generation of digital reading and we look forward to the company bringing one of the world’s largest digital libraries to Windows 8 devices via their upcoming Windows 8 app,” said Andy Lees, President at Microsoft. “We are also excited by NOOK Media’s product roadmap and expansion into markets around the world as demonstrated by their recent launches in the United Kingdom.”

                        Microsoft made its $300 million investment in NOOK Media LLC at a post-money valuation of $1.7 billion in exchange for an approximately 17.6% equity stake, with Barnes & Noble owning the remaining shares.

                        As previously announced, there is no set timetable for Barnes & Noble’s review of strategic options for its investment in NOOK Media LLC. There can be no assurance that the review will result in a strategic separation or the creation of a stand-alone public company.  Barnes & Noble does not intend to comment further regarding the review unless and until a decision is made.


                        About Barnes & Noble, Inc.
                        Barnes & Noble, Inc. (NYSE:BKS), the leading retailer of content, digital media and educational products, operates 689 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 667 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK® eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is one of only 50 U.S. companies so named.  Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
                        General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

                        To understand the meaning of “digital and College businesses of Barnes & Noble” as parts of the new NOOK Media LLC we should include here the corresponding excerpts from Barnes & Noble Reports Fiscal 2013 First Quarter Financial Results [Aug 21, 2012] with segment numbers specifically inserted here on the sideline:
                        Note that this actually shows that Barnes & Noble transferred all of its loss making and/or investment hungry businesses into the new NOOK Media LLC.

                        imageRetail
                        The Retail segment, which consists of the Barnes & Noble bookstores and BN.com businesses, had revenues of $1.1 billion for the quarter, increasing 2% over the prior year.

                        College
                        The College segment, which consists of the Barnes & Noble College bookstores business, had revenues of $221 million during this non-back-to-school rush period.

                        NOOK
                        The NOOK segment, which consists of the company’s digital business (including Readers, digital content and accessories), had revenues of $192 million for the quarter, essentially flat as compared to last year.  Digital content sales increased 46% for the first quarter.  Digital content sales are defined to include digital books, digital newsstand, and the apps business.  Device sales declined for the quarter due to lower average selling prices and production scaling issues surrounding the popular newly launched GlowLight product resulting in unmet demand.
                        NOOK EBITDA losses increased by $6 million, from a loss of $51 million to a loss of $57 million, as a result of product markdowns on the recently announced NOOK price adjustments, as well as continued investments in the NOOK business.

                        The formation of NOOK Media LLC goes back to Barnes & Noble and Microsoft Form Strategic Partnership to Advance World-Class Digital Reading Experiences for Consumers [joint press release, April 30, 2012]

                        Newly Formed Subsidiary to Include NOOK® Digital and College Businesses
                        New York, NY and Redmond, WA (April 30, 2012) – Barnes & Noble Inc. (NYSE: BKS) and Microsoft (NASDAQ: MSFT) today announced the formation of a strategic partnership in a new Barnes & Noble subsidiary, which will build upon the history of strong innovation in digital reading technologies from both companies. The partnership will accelerate the transition to e-reading, which is revolutionizing the way people consume, create, share and enjoy digital content.
                        The new subsidiary, referred to in this release as Newco, will bring together the digital and College businesses of Barnes & Noble.  Microsoft will make a $300 million investment in Newco at a post-money valuation of $1.7 billion in exchange for an approximately 17.6% equity stake. Barnes & Noble will own approximately 82.4% of the new subsidiary, which will have an ongoing relationship with the company’s retail stores. Barnes & Noble has not yet decided on the name of Newco.
                        One of the first benefits for customers will be a NOOK application for Windows 8, which will extend the reach of Barnes & Noble’s digital bookstore by providing one of the world’s largest digital catalogues of e-Books, magazines and newspapers to hundreds of millions of Windows customers in the U.S. and internationally.
                        The inclusion of Barnes & Noble’s College business is an important component of Newco’s strategic vision. Through the newly formed Newco, Barnes & Noble’s industry leading NOOK Study software will provide students and educators the preeminent technology platform for the distribution and management of digital education materials in the market.
                        “The formation of Newco and our relationship with Microsoft are important parts of our strategy to capitalize on the rapid growth of the NOOK business, and to solidify our position as a leader in the exploding market for digital content in the consumer and education segments,” said William Lynch, CEO of Barnes & Noble. “Microsoft’s investment in Newco, and our exciting collaboration to bring world-class digital reading technologies and content to the Windows platform and its hundreds of millions of users, will allow us to significantly expand the business.”
                        The shift to digital is putting the world’s libraries and newsstands in the palm of every person’s hand, and is the beginning of a journey that will impact how people read, interact with, and enjoy new forms of content,” said Andy Lees, President at Microsoft. “Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them. We’re on the cusp of a revolution in reading.”
                        Barnes & Noble and Microsoft have settled their patent litigation, and moving forward, Barnes & Noble and Newco will have a royalty-bearing license under Microsoft’s patents for its NOOK eReader and Tablet products. This paves the way for both companies to collaborate and reach a broader set of customers.
                        Newco
                        On January 5, Barnes & Noble announced that it was exploring the strategic separation of its digital business in order to maximize shareholder value. Barnes & Noble is actively engaged in the formation of Newco, which will include Barnes & Noble’s digital and College businesses. The company intends to explore all alternatives for how a strategic separation of Newco may occur. There can be no assurance that the review will result in a strategic separation or the creation of a stand-alone public company, and there is no set timetable for this review. Barnes & Noble does not intend to comment further regarding the review unless and until a decision is made.
                        Additional information will be contained in a Current Report on Form 8-K to be filed by Barnes & Noble.
                        Barnes & Noble and Microsoft will host an investor call and webcast beginning at 8:30 A.M. ET on Monday, April 30, 2012. To join the webcast, please visit: www.barnesandnobleinc.com/webcasts.

                        Regarding those written cautions please note that:
                        Barnes & Noble Board of Directors Announces Proposal from Liberty Media to Acquire Company [press release, May 19, 2011]
                        – Barnes & Noble Announces Strategic Investment Made by Liberty Media [press release, Aug 18, 2011]

                        … Liberty purchased preferred stock, convertible into approximately 12 million shares or 16.6% (after giving effect to the issuance) of the Company’s common stock at a price of $17 per share [a $204 million investment in Barnes & Noble by Liberty Media], and with a dividend rate of 7.75% per annum to be paid quarterly. …
                        Leonard Riggio, Chairman of Barnes & Noble said, “We could not have found a better strategic investor than Liberty Media.  Their investment is a strong endorsement of our overall business and the additional capital will further fuel the explosive growth of our digital strategy.”
                        “We are excited about Barnes & Noble’s prospects as the leading bookseller in the U.S. and its growth opportunities in the digital world,” said Greg Maffei, Liberty Media’s President and CEO.  “This investment provides Barnes & Noble with capital to grow its business on terms that are attractive for both parties and allows us to play a meaningful role in shaping their success to generate returns for our shareholders and theirs.” …

                        Barnes & Noble Reports Record NOOK® Sales – Announces Decision to Explore Separation of Large and Rapidly Growing NOOK Digital Business – Retail Business Grows During the Holidays [press release, Jan 5, 2012]

                        New York, NY (January 5, 2012) — Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today reported record holiday sales for its NOOK business, including devices and digital content. During the nine-week holiday period ending December 31, 2011, NOOK unit sales, including NOOK Simple Touch™, NOOK Color™ and the new NOOK Tablet™, increased 70% over the same period last year. Sales of NOOK Tablet exceeded expectations, while sales of NOOK Simple Touch lagged expectations, indicating a stronger customer preference for color devices.
                        Digital content sales also grew briskly during the same nine-week period, increasing 113% on a comparable basis. Content sales are defined to include digital books, digital newsstand, and the rapidly growing apps business.
                        The entire line of NOOK products have been acclaimed widely as the best in the marketplace, and validate the Company’s first-class digital organization. While the Company has invested heavily in developing its new platform, including recruiting world-class talent and increasing its advertising and marketing spend, its customer Life-Time-Value (LTV) models continue to indicate these up-front investments will create significant value.

                        The Company expects fiscal 2012 digital content sales to be approximately $450 million. By fiscal 2012 year-end, based upon forecasted device sales, the Company expects annualized U.S. digital content sales will achieve a run-rate of approximately $700-$750 million.

                        Due to the increased significance of the NOOK business platform, the Company is evaluating its reporting segments. The evaluation is expected to be complete by the end of this fiscal year, which may result in reporting NOOK as a separate operating segment.

                        STRATEGIC EXPLORATION OF NOOK DIGITAL BUSINESS

                        In order to capitalize on the rapid growth of the NOOK digital business, and its favorable leadership position in the expanding market for digital content, the Company has decided to pursue strategic exploratory work to separate the NOOK business.

                        We see substantial value in what we’ve built with our NOOK business in only two years, and we believe it’s the right time to investigate our options to unlock that value,” said William Lynch, Chief Executive Officer of Barnes & Noble. “In NOOK, we’ve established one of the world’s best retail platforms for the sale of digital copyright content. We have a large and growing installed base of millions of satisfied customers buying digital content from us, and we have a NOOK business that’s growing rapidly year-over-year and should be approximately $1.5 billion in comparable sales this fiscal year. Between continued projected growth in the U.S., and the opportunity for NOOK internationally in the next 12 months, we expect the business to continue to scale rapidly for the foreseeable future.”

                        The Company also said that it is in discussions with strategic partners including publishers, retailers, and technology companies in international markets that may lead to expansion of the NOOK business abroad.

                        There can be no assurance that the review of a potential separation of the NOOK digital business will result in a separation. There is no timetable for the review, and the Company does not intend to comment further regarding the review, unless and until a decision is made.

                        RETAIL HOLIDAY SALES RESULTS
                        During the nine-week holiday period, Barnes & Noble store (or “Retail”) sales increased 2.5% over the prior year period to $1.2 billion. Comparable store sales increased 3.4%, on top of a 9.7% increase last year. Retail core comparable store sales, defined as the sales of non-digital merchandise, increased 4.5% over last year.
                        Book sales were strong overall, fueled by strength across multiple categories. Juvenile titles were exceptionally strong, led by The Hunger Games, Cabin Fever (Diary of a Wimpy Kid Series #6), Inheritance, and The LEGO Ideas Book. In addition, there was significant crossover between physical and digital book sales, including big movie books like The Help, The Girl With the Dragon Tattooand War Horse among the holiday hits. Physical book sales on a comparable basis increased by 4% at Barnes & Noble stores, exhibiting growth for the first time in five years.
                        The Company’s continued emphasis on Toys & Games led to 30% growth in that area, on top of a 48% increase last year. Top sellers included LEGO building sets, Harry Potter collectibles and games, Angry Birds games and electronic learning tablets such as LeapFrog® LeapPad™ Explorer and Vtech Innotab Tablet.
                        Barnes & Noble continues to benefit from a consolidating physical book market. The Company benefitted from the closure of Borders stores during the holiday season and now expects the sales lift to be in a range of $200 million to $230 million in fiscal 2012. The Company reinvested the Borders upside in its digital business.

                        BN.COM/NOOK HOLIDAY SALES RESULTS

                        BN.com sales increased 43% over the prior year period to $327 million, with comparable sales increasing 52%, on top of a 78% increase a year ago. This increase was driven by continued growth of the NOOK business, offset by a decline in online physical product sales.

                        The consolidated NOOK business across all of the Company’s segments, including sales of digital content, device hardware and related accessories, increased 43% during the holiday period to $448 million, on a comparable sales basis. A substantial portion of the 70% year-over-year NOOK unit increase was driven by sell-through at third-party retailers as the Company expanded NOOK distribution. This growth in sales with customers at retailers outside of Barnes & Noble stores is indicative of the increasing awareness of the NOOK brand and demand for the product from customers new to Barnes & Noble.

                        BN.com and NOOK comparable sales reflect the actual selling price for eBooks sold under the agency model rather than solely the commission received. Additionally, it includes all deferred eReader device revenues, and includes device sales to channel partners on a “sell-in” basis net of estimated returns.
                        UPDATED GUIDANCE
                        The Company now expects full fiscal year 2012 consolidated sales between $7.0 billion and $7.2 billion. Comparable sales at Barnes & Noble stores are expected to increase 1%, Barnes & Noble College sales are expected to be flat, and sales are expected to increase 40% to 50% at BN.com.
                        The Company now expects full year earnings before interest, taxes, depreciation and amortization (EBITDA) to be in a range of $150 to $180 million. The change in guidance is due primarily to a shortfall in the expected sales of NOOK Simple Touch, as well as additional investments in growing the NOOK business, such as advertising to support new products and international expansion in the back half of the year. The Company now expects full year losses per share to be in a range of $1.40 to $1.10.
                        Although Barnes & Noble was the first to the market with a revolutionary color eReader and has since introduced NOOK Tablet, which has exceeded expectations, the Company over-anticipated the growth in consumer demand for single purpose black-and-white reading devices this holiday. Nevertheless, NOOK Simple Touch saw strong sales this holiday, remains the highest rated eReader in the market, and the Company plans to continue to market this successful product for years to come.
                        Barnes & Noble, Inc. will report third quarter earnings results on or about February 21, 2012.


                        2. Recent announcements about Barnes & Noble’s NOOK business

                        Barnes & Noble Introduces NOOK® for Web, Giving Readers Instant Access to NOOK Books™ from any Web Browser – No Sign-In, Download or NOOK Required [July 17, 2012]
                        Get Started Today with Six FREE Bestsellers Available through July 26
                        Barnes & Noble Announces Lowest Prices Ever on Award-Winning NOOK Tablet™ and NOOK Color™ [Aug 12, 2012]
                        Amazing Products at Best Value: NOOK Tablet As Low As $179 and NOOK Color Just $149
                        Barnes & Noble Announces Partnership with Leading UK Retailer John Lewis to Offer its Award-Winning NOOK® Products and Digital Content [Aug 28, 2012]
                        First Retail Partner Announced to Bring NOOK Reading Devices to
                        UK Customers Through John Lewis Stores and Online Beginning This October
                        Barnes & Noble Continues its NOOK Expansion into the UK, Announces Partnership with Argos, Blackwell’s and Foyles, To Offer Award-Winning NOOK® Products  [Aug 30, 2012]
                        NOOK Reading Devices Available to Millions of Argos, Blackwell’s and Foyles Customers in Stores, Catalogues and Online Beginning in October
                        Barnes & Noble Partners with Sainsbury’s to Offer Award-Winning NOOK® Products [Sept 25, 2012]
                        Leading UK Retailer Will Offer NOOK As Exclusive Reading Devices to Millions of Customers
                        Barnes & Noble Partners with Waitrose to Offer Award-Winning NOOK® Products [Sept 25, 2012]
                        Leading UK Supermarket to Offer NOOK Reading Experience and Products to Millions of Customers Across the Country in Shops and Online this Autumn
                        NOOK Video™ to Premiere This Fall [Sept 25, 2012]
                        Coming Soon: Shop Popular Digital Movies & TV Shows Available for Streaming and Download
                        Content Licensed From Major Studios Including HBO®, Sony Pictures Home Entertainment, STARZ, The Walt Disney Studios, Viacom and Warner Bros. Entertainment to Bring Customers Entertainment Anywhere
                        NOOK® Simple Touch and NOOK Simple Touch GlowLight™ – Best-In-Class E Ink® eReaders – Now on Sale in UK [Sept 26, 2012]
                        First Time NOOK® Products Are Available to UK Customers
                        Starting at Only £79, NOOK eReaders Offer High-Quality Touchscreen and Top-Rated Reading Experience at an Amazing Price
                        Order Today From Leading UK Retailers
                        NOOK Simple Touch with GlowLight™ Now Available for the Incredible New Low Price of Just $119 – Unbeatable Value with No Distracting Ads [Sept 30, 2012]
                        Award-Winning First E Ink® Reader Designed for Reading in the Dark and in Bright Sunlight, At Lowest Price Ever
                        Barnes & Noble Celebrates Educator Appreciation Week October 13-21 [Ocf 1, 2012]
                        Special Offers Include Discounts on NOOK® eReaders & Tablets
                        Presentations Focus on the Digital Classroom and New Nearpod™ Mobile Learning Platform on NOOK

                        The latest NOOK Device Specs [The NOOK Developer Program, Sept 26, 2012]:

                        image

                        Tour NOOK HD & NOOK HD+ [nookBN YouTube channel, Sept 26, 2012]

                        Introducing NOOK HD and NOOK HD+ — tablets featuring incredible reading and entertainment like you’ve never seen before. To learn more about NOOK HD, visit NOOK.com. Follow us on Twitter! http://twitter.com/nookBN “Like” NOOK on Facebook http://facebook.com/nook Check out The NOOK Blog http://nook.com/nookblog

                        Barnes & Noble Launches NOOK® HD and NOOK HD+, Lightest and Highest-Resolution 7-Inch HD Tablet and World’s Lightest Full HD Tablet [Sept 26, 2012]

                        Incredible Reading and Entertainment Like Never Seen Before on 7- and 9-Inch Tablets
                        Designed for Both Personal Use and the Whole Family to Share – Like Having Multiple Devices in One
                        NOOK HD Offers World’s Highest Resolution Display Ever on a 7-Inch Media Tablet Starting at Only $199
                        NOOK HD+ is Lightest, Lowest-Priced Full HD Tablet Ever Starting at Only $269
                        Unbeatable Values for Top Quality Tablets and No Distracting Ads  Coming to the US and UK This Fall; Pre-Order Starting Today at NOOK.com and Barnes & Noble Stores
                        New York, New York – September 26, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today introduced NOOK HD and NOOK HD+, the lightest HD and full HD tablets. The super-fast and lightweight 7-inch NOOK HD and 9-inch NOOK HD+ feature must-see displays for superior reading and entertainment and an instantly personalized tablet experience for each family member. In fact, NOOK HD boasts the world’s highest-resolution ever on a 7-inch tablet and NOOK HD+ rivals the industry-leading tablet’s display. Starting at the low prices of $199 for NOOK HD and $269 for NOOK HD+,  nearly half the cost of the leading large-format tablet, both products deliver an amazing value for customers, with no annoying ads. With more than three million books, a large selection of magazines and apps, and now with newly launched NOOK Video™ and NOOK Catalog™ content, NOOK HD and NOOK HD+ offer virtually endless reading and entertainment at customers’ fingertips. Both are available for pre-order at www.nook.com and Barnes & Noble stores for customers to enjoy beginning in early November.

                        The fantastic new 7-inch NOOK HD and 9-inch NOOK HD+ are packed with favorite tablet features that the whole family will love:

                        A Personalized Tablet Experience for Both Individuals and Families

                        According to research by Barnes & Noble, more than 50 percent of tablet owners share their devices with others in their family every day. Half also say they would never let their child handle their device unattended. Not surprising, given that more than a third of tablet owners report having content on their devices they don’t want anyone else to see. NOOK HD and NOOK HD+ are designed precisely to provide a personalized experience for individuals and their family members, allowing children to freely enjoy all the content they love without happening upon all that mom and dad would rather they didn’t see. New NOOK Profiles™ instantly transform the device in hand to any family member’s very own tablet. With a quick tap on a profile at the top of the screen, the entire experience magically changes into that family member’s personal tablet as their own content – and personalized recommendations – appear on the display. Now mom’s NOOK becomes Billy’s NOOK, becomes dad’s NOOK and so on. In a blink, one device is like four, five or six. Adults can use their personal passwords to easily access their books, magazines, videos, apps and more. Children can dive into their collection of digital picture books, learning apps and kid-friendly videos, while tweens and teens can access their chapter books, magazines, games and favorite TV shows. Enhanced controls with simple settings and password features empower parents to easily manage their children’s access to the Web, content and shopping.

                        Must-Have Tablet Features

                        The new NOOK HD and NOOK HD+ are optimized to deliver unparalleled experiences in the areas that company research showed NOOK tablet owners use most: reading, Web, video and email. The reading experience is unmatched, offering beautifully rendered text, magazines in spectacular HD and lightning fast page turns. Thanks to top-end processors, the newly designed Web browser in NOOK HD and NOOK HD+ is super-fast, making it simple and smooth to surf favorite sites with a tap, pinch and zoom. New to the Web, ArticleView™ allows you to customize your online reading experience. Both NOOK HD and NOOK HD+ offer access to a collection of popular movies and TV shows through new NOOK Video. And an all-new built-in email app offers new features in an easy-to-use, clean format that supports a host of popular personal and work-related email services including Microsoft® Exchange ActiveSync.

                        NOOK HD 360° View [nookBN YouTube channel, Sept 25, 2012]

                        NOOK HD – The Most Exceptional Reading and Entertainment Experience in a 7-Inch Tablet

                        Best 7-Inch Display: NOOK HD includes a newly invented, brilliant display that delivers the highest quality text, graphics and video experience in a 7-inch media tablet. Packed with pixels, every book read, every movie watched, every game played is rendered in a digital quality never before seen. NOOK HD offers the highest-resolution display ever on a 7-inch tablet at 1440 x 900, with an unprecedented 243 pixels per inch and HD video playback of up to 720p. It’s ultra-sharp with 25 percent more pixels than Kindle Fire HD for a better overall viewing experience. Building on the highly advanced laminated displays first seen in the 7-inch category on previous NOOK LCD products, NOOK HD features the most advanced IPS display coupled with world-class optical bonding technology with no air gap to deliver low-glare and a wide viewing angle for sharing.
                        Super-Light and a Joy to Hold: Weight matters, and no other leading 7-inch HD tablet is lighter than NOOK HD.  By developing a breakthrough design that integrates the display into the device itself, Barnes & Noble eliminated many components to keep NOOK HD super-light, yet durable. At only 11.1 ounces (315 grams) and just 5-inches wide, it’s more than 20 percent lighter and nearly a half-inch narrower than Kindle Fire HD. So, it fits the hand beautifully and is finished with soft-touch paint that makes it comfortable for even a young child to hold. NOOK HD is ergonomically contoured for comfort and slips easily into a men’s suit coat, a woman’s handbag or a child’s backpack.
                        Lightning Fast: Armed with a dual-core 1.3GHz high-speed processor, NOOK HD is lightning fast, highly responsive and smooth. With its more powerful processor, it’s not surprising that NOOK HD is faster than Kindle Fire HD for a nimble overall experience and 80 percent faster when it comes to graphics processing for smoother, faster animations, renderings, apps experience and more. The 1GB of RAM allows customers to easily zip from one app to another and play movies.
                        More Choices: The world’s most exceptional 7-inch reading and entertainment tablet is now available for pre-order in two colors, “Snow” and “Smoke.” Starting at just $199 for an 8GB model and only $229 for a 16GB version – both featuring expandable microSD memory storage – customers can pre-order at www.nook.com and at Barnes & Noble stores.

                        NOOK HD+ 360° View [nookBN YouTube channel, Sept 25, 2012]

                        NOOK HD+ – The Lightest and Lowest-Priced Full HD Tablet Ever

                        Spectacular Full HD Display: For those who want to enjoy reading and entertainment on a larger scale, NOOK HD+ offers a must-see full HD 9-inch display with resolution of 1920 x 1280 and 256 pixels per inch for up to 1080p for movies, magazines and more. The fully laminated display reduces glare and provides excellent viewing angles, perfect for personal or shared viewing.  This amazing display rivals the “resolutionary” screen of the leading high-resolution large-format tablet, but is offered in a device that’s more than 20 percent less weight and nearly half the price.
                        Incredibly Light Yet Powerful: Weighing in at only 18.2 ounces (515 grams), NOOK HD+ is big on display, yet lightweight, easy to hold and take anywhere. It is the lightest full HD tablet ever invented. NOOK HD+ is power-packed by a 1.5GHz dual-core processor with 1GB of RAM for a fast, smooth customer experience, whether browsing the Web, reading books and magazines, watching videos, enjoying apps or checking email.
                        Best Price Ever for Full HD Tablet: The beautifully designed NOOK HD+, offered in the color “Slate,” features expandable memory for even more storage with options of 16GB for $269 and 32GB for $299 – two astoundingly low prices for a brilliant, super-light 9-inch reading and entertainment tablet.

                        Both NOOK HD and NOOK HD+ will ship in late October and be available in stores in early November.

                        “With the combination of the highest resolution screen, lightest weight and expansive access to content rendered in a digital quality never before seen, NOOK HD is the world’s best 7-inch media tablet,” said William J. Lynch, Chief Executive Officer of Barnes & Noble. “We designed our larger format tablet NOOK HD+ because we think there’s big demand from customers for a super-light, extremely high quality 9-inch tablet, at half the price of the iPad. Both our 7-inch NOOK HD and 9-inch NOOK HD+ deliver an exceptional customer experience and we enthusiastically encourage customers to go to nook.com and learn more about them.”

                        Barnes & Noble Nook HD+ to take on Amazon, Apple [computerworld YouTube channel, Sept 26, 2012]

                        Announcing Even More NOOK Content and Services to Enjoy

                        As part of the launch of NOOK HD and NOOK HD+, Barnes & Noble also announced significant new additions and advancements to the NOOK content ecosystem:
                        A Growing and Diverse Digital Catalog: The NOOK Store™ now offers more than 3 million books including bestselling books, new releases, classics and enhanced titles with special content; the world’s largest collection of nearly 3,500 best-loved English-language children’s interactive picture books; a growing collection of comic books and graphic novels; and picture-perfect art, photography, travel guides and cookbook titles.
                        New – NOOK Video: Launching concurrently with the shipment of the new products in late October, NOOK Video offers customers their favorite standard and HD movies and TV shows for streaming and download to enjoy in spectacular color and stunning definition on NOOK HD and NOOK HD+. From major studios, networks and companies like HBO®, STARZ, The Walt Disney Studios and Warner Brothers Entertainment, the NOOK Video catalog offers something for everyone in the family to enjoy. Customers will find TV favorites such as Game of Thrones®, Breaking Bad and The Walking Dead to movie favorites like Disney-Pixar’s Brave, The Dark Knight and Harry Potter movies. Both devices are designed with an HDMI compatible port to allow customers to easily connect to their TVs to watch movies and shows in up to full 1080p. Videos streamed and downloaded from the NOOK Store are stored safely and securely in the NOOK Cloud™, so NOOK Video content can also be viewed on NOOK devices, TVs, smartphones and tablets via a suite of new free NOOK Video apps. Like free NOOK Reading apps, all-new NOOK Video apps automatically sync so customers can pick up watching right where they left off on the compatible device of their choosing.
                        UltraViolet™ Support: NOOK HD and NOOK HD+ are the first UltraViolet-enabled tablets, so right out of the box they seamlessly integrate a customer’s compatible physical DVD and Blu-ray Disc™ purchases and digital video collection across their devices. Customers will be able to easily link their UltraViolet accounts to the NOOK Cloud allowing them to view their previously and newly purchased UltraViolet-enabled movies and TV shows across NOOK HD and NOOK HD+ devices, NOOK Video apps and third-party applications. In addition to purchasing a digital version via NOOK Video, customers can shop for DVDs and Blu-ray Discs with the UltraViolet logo in Barnes & Noble and other retail stores, add them to their digital collection, and instantly watch compatible titles from the NOOK Cloud to enjoy wherever they go and however they choose.
                        Magazine 2.0: NOOK Newsstand™ has the largest digital collection of the top 100 bestselling magazines available for both digital subscriptions and single copy sale. With NOOK HD and NOOK HD+, the industry-leading magazine experience just got even better. A new visual table of contents lets customers view thumbnails of the entire magazine and simply tap the article they want to read first. Magazines feature a super-fast, 3D-like page turn and include built-in hot spots for readers to quickly jump to specific articles and go deeper on a subject or story through audio, video and Web linking.  NOOK’s innovative ArticleView lets the reader focus only on the text, customized to their needs. The company also introduced a breakthrough NOOK Scrapbook™, where magazine readers can virtually clip pages of interest and save them in customized digital scrapbooks.
                        All-New Newspaper Experience: Extra! Extra! NOOK Newspapers have an all-new design on NOOK HD and NOOK HD+ that make it even easier and more fun to read newspapers digitally. Customers can view and choose each of the paper’s sections on the left column to tap and read in a snap. The large selection of daily and weekly newspapers are available through subscription or single copies and are automatically downloaded via Wi-Fi® to the device when available for reading with morning coffee, on the commute home or anywhere in between.
                        New – NOOK Catalog: NOOK Catalog offers a convenient browsing and shopping experience through a selection of colorful, complimentary catalogs from leading retailers including Pottery Barn, L.L.Bean, Frontgate, Garnet Hill and Harry & David – with 100 top catalogs available this holiday. Customers’ catalogs are delivered magically to their devices when published so they can virtually flip through the pages to explore, tap on a product of interest for more information from the retailer’s Web site and make a purchase. The new NOOK Scrapbook feature can also be used to rip and save select pages in a personalized collection along with other chosen pages saved from catalogs and magazines.
                        Top Apps: The global developer community has quickly been innovating and adding to the catalog of high-quality NOOK Apps™. The number of NOOK Apps has grown 10x in the last year and 100x since launching and includes all the most popular and bestselling top 100 app titles for tablets available anywhere. NOOK Apps features a wide range of titles for the whole family, including the hottest games, as well as lifestyle, productivity, news, entertainment and reading apps. In fact, only the NOOK Store provides helpful age recommendations for parents and lets customers browse by subject area to find the perfect app for their child among the broadest and the most curated app collection of kids’ educational apps on any Android store. With games and activities focused on language, math, puzzles, reading, art and more, NOOK provides families with hours of playful learning that helps kids make the most of their “screen time.”
                        Newly Revamped NOOK Store – A Better Way to Shop & Find Content: NOOK HD and NOOK HD+ bring a new level of personal shopping service to the device experience. Customers can tap on the Your NOOK Today™ icon on the home screen to reveal fresh content and personalized recommendations each day. This includes their latest newsstand subscriptions delivered virtually, plus cool apps and new titles matched to their profile.
                        And just like a great bookshop, the revamped NOOK Store is a place of continuous discovery. The new store experience allows customers to easily shop by department or explore new NOOK Channels™, a pioneering recommendation system that combines the unrivaled knowledge of Barnes & Noble booksellers with advanced algorithmic technology to create an unparalleled, curated browsing experience. Targeted by interest and sensibility, each NOOK Channel programs a rich stream of reading – and soon movies and apps – that includes the latest releases as well as backlist gems, bestsellers as well as offbeat treasures. Customers can browse and shop Channels that will expand their passions for the authors and subjects they love, from Paranormal Romance, War Stories, and Books to Talk About to Jane Austen & Heirs, The New Classics, History by Plot and Books Every Kid Should Know.
                        NOOK Cloud: All NOOK content is delivered via Wi-Fi and safely stored through NOOK Cloud, making NOOK Books, videos, apps and other content accessible across NOOK, personal computing and mobile devices using free NOOK Reading and NOOK Video apps.

                        Additional NOOK HD and NOOK HD+ Highlights

                        • Battery Life that Lasts: Both devices feature extra-long battery life optimized for extended use.  NOOK HD offers up to 10.5 hours of continuous reading and up to 9 hours of video watching, while NOOK HD+ boasts up to 10 hours and up to 9 hours for reading and video, respectively, all with Wi-Fi off.
                        • Expandable Storage: In addition to generous onboard storage, NOOK HD and NOOK HD+ also feature expandable memory using a separate microSD card (up to 64GB) – another feature not offered on Amazon’s tablets. NOOK gives customers an economical and flexible way to carry their personal content, PDFs, music, videos and more anywhere.
                        • A Better Value, Ad-Free:  NOOK HD and NOOK HD+ offer brilliant displays so customers can enjoy their favorite content and personal photos, not annoying ads as with Amazon’s tablets. And with low prices starting at $199 and $269 respectively, always ad-free NOOK tablets are a better value than Amazon’s, which charges customers an additional $15 for freedom from advertising offers on their tablet home page.
                        • Ready for Power:  Barnes & Noble also knows that customers prefer to charge their tablets quickly with an AC adapter, every new NOOK HD and NOOK HD+ has one included at no extra cost. Amazon charges $20 for their tablets’ adapters sold separately.
                        • Superb Sound:  To deliver excellent audio, NOOK HD and NOOK HD+ are designed with customized speakers and utilize SRS TruMedia™* to create a wide sound field, deep bass, clear vocals and strong midrange performance. Whether listening through the device’s speakers, a pair of headphones or on a Bluetooth-enabled speaker, customers will enjoy a rich audio experience watching videos, listening to music, reading children’s picture books or playing games.
                        • A NOOK of One’s Own: Gallery has never been so personal with instant access to cherished memories from popular photo sharing and social networking sites. Customers can add even more photos to the Gallery from their computer or emails. NOOK becomes each family member’s very own when they pick a favorite photo for the home screen and screensaver for each individual profile – instead of annoying ads. NOOK HD and NOOK HD+ also make it easy to share photos via email or in person, by connecting NOOK to a TV.
                        • Easy to Use New Interface: Both new tablets feature an all-new beautiful “paper-like” user interface that gets customers right into the content they want, and allows quick access into core applications: Home, Library, Shop and Web. The new experience is intended to make NOOK HD and NOOK HD+ the easiest tablets on the market to use, empowering customers to take advantage of its extensive functionality and enjoy a reading experience that far surpasses that of any other tablets.
                        • Stay Connected More Easily:  The all-new email app on NOOK HD and NOOK HD+ lets customers stay connected with what’s happening at the office through support for Microsoft Exchange ActiveSync. Customers can check business email and sync calendar and contacts, too.  NOOK HD and NOOK HD+ also support email, calendar and contacts syncing for popular services like Gmail, Hotmail and Outlook.com, as well other popular POP3/IMAP email services like Yahoo!, AOL and more.
                        Experience the entire NOOK family of products at www.nook.com or at the NOOK Digital Shops and displays in one of Barnes & Noble’s more than 700 bookstores and other leading retailers including Best Buy, Target and Walmart, which will soon take pre-orders, and many others. Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores, with more than 40,000 NOOKsellers across the country ready to assist customers with setting up their NOOK devices or choosing their next great read.
                        Pre-orders for NOOK HD and NOOK HD+ will begin next month for customers in the United Kingdom, as the products will be available there through leading retailers and www.nook.co.uk in late November.

                        2. About Liberty Media Corporation: see also Asset List

                        The biggest chunk is which they are going to separate from the rest as per the LMC 2012 Annual Meeting presentation slides [Aug 8, 2012]

                        Starz Entertainment, LLC, is a premium movie and original programming entertainment service provider operating in the United States. The company offers 17 premium channels including the flagship STARZ® and ENCORE®brands with approximately 20.7 million and 34.2 million subscribers respectively. Starz Entertainment airs in total more than 1,000 movies and original series every month across its pay TV channels. Starz Entertainment is recognized as a pay TV leader in providing HD, On Demand, HD On Demand and online advanced services for it s STARZ, ENCORE and MOVIEPLEX brands. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, a wholly-owned subsidiary of Liberty Media Corporation.
                        Starz Media, LLC, is a programming production and distribution company operating worldwide. It includes the Film Roman, Anchor Bay Entertainment, and Manga Entertainment brands. Its units create animated and live-action programming and programming created under contract for other media companies. It distributes that programming, and programming acquired from outside producers, through home video retailers, theaters, broadcasters, ad supported and premium television channels, and Internet and wireless video distributors in the US and internationally. Starz Media (www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.

                        Starz, LLC: 100%

                        Starz, LLC, is a premium movie service provider operating in the United States. It offers …. and offers advanced services including Starz HD, Encore HD, Starz On Demand, Encore On Demand, MoviePlex On Demand, Starz HD On Demand, Encore HD On Demand, MoviePlex HD On Demand, and Starz Play.

                        Then come very large companies in which LMC has a controlling share:

                        Live Nation Entertainment, Inc. (NYSE: LYV): 26%
                        Largest live entertainment company in the world, consisting of five segments: concert promotion and venue operations, sponsorship, ticketing solutions, eCommerce and artist management.
                        Barnes & Noble, Inc. (NYSE: BKS): 17%
                        The world’s largest bookseller and a Fortune 500 company, operates bookstores in 50 states and conducts its online business through BN.com (www.bn.com), one of the internet’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™.
                        Sirius XM Radio Inc. (NASDAQ: SIRI): 49%
                        Sirius XM Radio is America’s satellite radio company [in 2011 its revenue exceeded $3 billion]. SiriusXM broadcasts more than 135 channels of commercial-free music, premier sports, live news, talk, comedy, entertainment, traffic and weather to 22.9 million subscribers. We are one of the world’s largest pure-play audio entertainment companies and we are among the largest subscription media companies in the United States. SiriusXM broadcasts to subscribers everywhere they want to listen on more than 800 devices for cars, boats, the home or office, and through a wide range of mobile devices.
                        SiriusXM offers an impressive array of content that spans virtually all genres and interests, including Howard Stern, Martha Stewart, Oprah Winfrey, Dr. Laura, Jamie Foxx, Opie & Anthony, Bob Edwards, Chris “Mad Dog” Russo, Jimmy Buffett, Elvis,Eminem, The Grateful Dead, B.B. King, Pearl Jam, Willie Nelson, Frank Sinatra, and Tom Petty. SiriusXM is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, and PGA TOUR® and offers major college sports.
                        SiriusXM has arrangements with every major automaker for installation of satellite radio in their vehicles. SiriusXM products are available through shop.siriusxm.com and at retail locations nationwide. SiriusXM programming is also available atsiriusxm.com/whatson, and on Apple iPad, iPhone and iPod touch, BlackBerry and Android-powered smartphones using the SiriusXM Internet Radio App.
                        SiriusXM provides premium real-time video, traffic, weather, data and information services for subscribers in cars, trucks, RVs, boats and aircraft through Sirius Backseat TV™, Sirius Travel Link, XM NavTraffic®, Sirius Traffic™, XM Nav Weather™, and Sirius Marine™.

                        as well as investment companies of the same kind:

                        Liberty Associated Partners, L.P.: 29%
                        Principal investment firm specializing in private equity investments
                        Associated Partners, L.P.: 37%
                        Investment and operating partnership that targets long-term, risk-balanced and tax-efficient returns

                        then two sizeable investments with full ownership:

                        – “Atlanta Braves”: Atlanta National League Baseball Club, Inc.: 100%
                        see: Wikipedia Atlanta Braves article and official Atlanta Braves site
                        TruePosition, Inc.: 100%
                        TruePosition is the leading provider of location determination and intelligence solutions for the safety and national security markets worldwide. TruePosition offers a portfolio of industry-leading location technologies, future-proof platform products, innovative applications, and comprehensive networking and systems services to enable the creation of carrier-grade location solutions for private enterprise and government agencies to protect citizens, combat crime, and save lives.

                        and a number of smaller holdings (large company but meager share like 1% or smaller company with significant share) according to these logos:

                        image