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Plane to Line Switching (PLS) screen technology (Samsung)
Crisis Message of Aug 29, 2015 from Hunbiased: Immigration which I very much felt to share here before anything else of my own: “ Immigration is *the* topic in the news in Hungary. It’s what all newscasts lead with and it’s the issue that dominates the front pages. How bad is the situation? I take a look at some basic figures to see whether or not the current EU policies regarding immigration are fair and answer the question, “if Hungary is expected to absorb 140,000 people without batting an eyelid, how many people should Germany and the UK take?” ”
Plane to Line Switching (PLS) screen technology (Samsung)
Microsoft gives Samsung Windows 8 developer PCs to Build attendees, AT&T throws in 3G service [engadget, Sept 13, 2011]
… that PC comes complete with a second-gen Intel Core i5 processor, an 11.6-inch 1,366 x 768 Samsung Super PLS display, a 64GB SSD, 4GB of RAM, and a dock with a USB, HDMI and Ethernet ports.
[PLS-LCD only introduced in North America for the Galaxy 10.1 Tablet:] What Are The Benefits Of Using A PLS-LCD In My Wi-Fi GT-p7510 Galaxy 10.1 Tablet? [Samsung FAQ, Aug 6, 2011]
The GT-p7510 tablet comes with PLS-LCD touchscreen panel technology. The Plane to Line Switching technology is roughly 10% brighter (should help with better visibility in sunlight) and offers about 2x the increase in wide angle viewing compared to certain other LCD technologies. In addition, PLS-LCD offers the following below:
- Higher Contrast
- Decreased Power Consumption
- Response Time Faster
- Lesser Reflection
- Clearer Screen
Due to the cost of Super AMOLED displays, PLS-LCD was used in the GT-p7510 to remain price competitive in the marketplace with the 10.1 inch display.
PLS LCD @ Samsung SA850 [Feb 27, 2011]
New PLS (Plane to Line Switching) LCD technology by Samsung will be used in its professional monitors SA850
SyncMaster™ SA850 Series 27″ LED Monitor [June 27, 2011]
Samsung S27A850D 27” LED Monitor [March 21, 2011]
…
See perfect colours from wherever you sit
Maximise your viewing experience with Samsung’s superior PLS technology (Plane to Line Switching). Regular screens suffer from what is called Colour Shift, which reduces the picture quality and colour when viewed from an acute angle. The SA850, which can cover an amazing 178° viewing angle both vertically and horizontally, boasts a crisp and detailed picture by maintaining true-to-life colour, even when viewed from extreme angels, so the experience is vivid and brilliant.…
Samsung to Release LED Monitors with Super PLS, Best Fit for Specialists [SamsungTomorrow, Aug 23, 2011]

Samsung Electronics is to release three models of new LED monitor (S27A850, S24A650 and S24A350T) applying cutting-edge Super PLS (Plane to Line Switching) technology — which makes it possible for a viewer to watch in much wider viewing angles than models in the market.
The new LED monitors employed LED panels thus realizing Samsung TV’s iconic features like vivid resolution and eco-friendliness. This monitor line-up is said to be best fitting for professional users. The SyncMaster SA850, for example, is a 27-inch monitor, has a screen aspect ratio of 16:9 and a native resolution of 2560×1440 pixels. Such products are highly interesting in my opinion.
Samsung launches Evolutional Central Station and LED Monitor Lineup with Ultra High Quality LED Panels for Enterprises [Samsung press release, June 21, 2011]
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Samsung SyncMaster SA850 series deploys Samsung’s own display technology, PLS panel, which covers 100% sRGB color space, providing excellent image output with the highest color accuracy. This is best-designed for industries such as graphic designs, publishing, filming and broadcasting. PLS panel also provides 178° wide viewing angle (both horizontally and vertically), and it enables users to view high quality images from any viewing positions. The Gamma Distortion Index of the PLS is less than 0.15, which meets the high demands of all users for the highest quality and flawless image.
…
Samsung SyncMaster SA850 is the first to implement Samsung’s own PLS panel. It has a 27″ WQHD screen which covers 100% sRGB color space, fulfilling the high requirements for image quality and color accuracy of professional users, such as photographers, architectures and advertising practitioners. PLS panel also delivers energy saving features. Comparing to conventional LCD monitor, its LED-backlight can save power consumption up to 36%. The 27″ 2048 x 1152 WQHD screen allows 178° wide viewing angle and produces vivid images with richer color.
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Samsung to showcase TFT-LCD vs PLS-LCD vs Super-Amoled-Plus [Feb 22, 2011]
http://www.oled-display.net At the MWC-2011 Samsung show a comparison between a ordinary TFT-LCD against PLS-LCD (IPS type) and the brand new Super-Amoled-PLUS Display. More about OLED-Displays at http://www.oled-display.net
Samsung SyncMaster SA850: World’s First Monitor on PLS Matrix [X-bit labs, May 30, 2011]
Over a year ago Samsung made an attempt to introduce an alternative to mainstream TN-based products by releasing monitors with C-PVA matrixes. The SyncMaster F2080 and F2380 were not much of a success, however. Although Samsung claims that corporate users were eager to buy them, these models were not interesting for home users due to their high response time and some color rendering problems. Later on, Dell and some other brands introduced their e-IPS based products which met the mainstream requirements by having a reasonable price and well-balanced specs.
In late 2010 Samsung responded to e-IPS with its PLS technology. The name itself (it spells out as Plane-to-Line Switching) was quite a surprise for specialists because it was not a variant of the proprietary PVA technology but seemed to resemble IPS matrixes which were produced by Samsung’s largest competitor LG.
PLS technology was at first advertized as a solution for tablet PCs and mobile phones (high-quality matrixes are quite popular in these devices thanks to Apple’s backing and LG’s active participation) but then one monitor from the new 8 series, namely SyncMaster SA880, was declared to have a PLS matrix.
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Closer Look at Samsung’s Super PLS Matrix
Although the Super PLS technology (I will call it simply “PLS” below) was introduced by Samsung back in December 2010, there is still very little information disclosed about it. PLS matrixes were first showcased as displays of mobile devices. It was even rumored that Apple took a fancy to PLS and would use it in its iPad 2 (the rumors were wrong; the iPad 2 comes with IPS matrixes). In February, some scraps of information about the first full-featured PLS-based monitor, specs and photos, emerged.
We could only make guesses as to what the new matrix was like. PLS stands for Plane-to-Line Switching which sounds similar to IPS (In-Plane Switching), so PLS was supposed to be Samsung’s version of IPS. Samsung itself compared PLS with IPS, but that didn’t prove anything. The various versions of PVA matrixes were compared to IPS as well, just because IPS matrixes are manufactured by LG, Samsung’s largest competitor. Anyway, the comparisons put an emphasis on such facts as excellent viewing angles, lack of off-angle color distortions (tonal shift), a higher brightness and a lower cost.
It must be noted that we’ve already got a successor to the IPS technology which features a higher brightness and a lower cost. It is e-IPS which is manufactured by LG and is quickly gaining in popularity. The main downside, and not a very serious one, is that black gets lighter when the screen is viewed from a side.
For you to better understand the numerous types of modern LCD matrixes, I’ll just put down their highs and lows in this brief list:
- TN: low price, low response time (below 5 milliseconds GtG), average contrast ratio (600:1), poor viewing angles (especially vertical ones), significant off-angle color distortions.
- IPS: high price, average response time (5 to 10 milliseconds GtG), average contrast ratio (600:1), excellent viewing angles, minimal off-angle color distortions.
- PVA: high price, high response time (over 10 milliseconds GtG), high contrast ratio (over 1000:1), good viewing angles, noticeable off-angle color distortions.
- C-PVA: average price, high response time (over 10 milliseconds GtG), high contrast ratio (over 1000:1), good viewing angles, noticeable off-angle color distortions.
- E-IPS: average price, average response time (5 to 10 milliseconds GtG), average contrast ratio (600:1), good viewing angles, minimal off-angle color distortions.
As you can see, e-IPS matrixes are not rivaled directly by any other technology. They are comparable in price to C-PVA matrixes but have different properties. C-PVA matrixes boast a high contrast ratio but are limited in their applications due to their imperfect color rendering and high response time. I wouldn’t dismiss them altogether, yet an LCD matrix with a response time as high as 75 milliseconds can hardly be viewed as suitable for a versatile home monitor.
So, what does Samsung offer us under the name of Super PLS? To answer this question I’ve made macro photographs of pixels of different LCD matrixes.
This is the TN matrix of a Samsung SyncMaster SA950 monitor [the senior 3D model of the home-oriented 9 series … based on a TN matrix with a native resolution of 1920×1080 pixels and a maximum refresh rate of 120 Hz]. We see subpixels of solid colors with slanted corners. When the monitor’s brightness is reduced, the whole of a subpixel keeps on glowing. The photo lacks sharpness a little due to the antiglare coating of the screen (it’s glossy in the SA950, yet affects the quality of the photo anyway).
Here is the PVA matrix of a Dell 2407WFP at full brightness. We can see intricately shaped subpixels with a “waist” in the middle and diagonal segmentation. It’s hard to mistake this one for anything else.
This is the same PVA matrix at half brightness. Again, this matrix type is absolutely different from other technologies. We can see that only the ends of the subpixels are aglow while the middle is turned off.
That’s the e-IPS matrix of a Dell U2311H. The picture is blurred by its antiglare coating, yet we can see that each subpixel consists of two parts with a black line in the middle. The two halves of each subpixel are slightly segmented diagonally, like with PVA. As opposed to PVA, each subpixel is square and does not split in two parts at reduced brightness but keeps on glowing as a single whole.
And this is the PLS matrix of the Samsung SyncMaster SA850. It is obvious that its subpixels are closest to e-IPS. They have the same rectangular shape with a barely visible black line in the middle. It is hard to discern the details because of the monitor’s antiglare coating which, coupled with the small pixel pitch (0.233 millimeters), hindered my photographing. The subpixels of this matrix keep on glowing as a single whole at reduced brightness.
Thus, PLS matrixes do resemble e-IPS in terms of the subpixel structure as far as we can discern it. Let’s see if they also resemble e-IPS (or IPS) in technical properties.
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Brightness and Backlight Uniformity
The monitor’s Brightness and Contrast are set at 100% and 75%, respectively, by default. I achieved my reference point of 100-nit white at 30% Brightness and 48% Contrast.
The monitor regulates its brightness by modulating the power of its LEDs at a frequency of 180 Hz. The SA850 uses a white LED backlight, which helped make its case rather slim and light.
[so the monitor’s brightness is Black 0.58 and White 313 (nits)]
Unfortunately, the contrast ratio isn’t high at below 600:1. This is lower than the typical contrast ratio of e-IPS matrixes (600 to 700:1). The maximum brightness is high but you can easily make the screen as bright as is comfortable to you.
The three available MagicBright modes give you three different levels of brightness. The Cinema mode has a very odd color rendering setup (I’ll talk about them shortly) whereas the Standard and Game modes do not distort colors. For practical purposes, I guess that the monitor should be set up manually for a lower screen brightness than the Standard mode for productivity and Web applications, so you can use Standard for viewing photographs and playing games at night and switch into the Game mode for watching movies and playing games in the daytime.
The low contrast ratio may be due to the poor uniformity of the backlight. The picture based on the results of my measurements shows a bright spot in the center of the screen, just where I measured the contrast ratio. That spot is not as bright as the bottom left corner, though.
Although the extent of the variation in brightness is exaggerated in the picture for illustrative purposes, the monitor is obviously far from ideal, especially with black. Talking about the exact numbers, the average nonuniformity of brightness for black is 8% whereas the maximum deflection from the base level is as high as 45%! For white, the average and maximum are 3.6% and 8.3%, respectively. It’s hard to say why the monitor is so good with white and so poor with black, but the bright spot in the corner of the screen can be considered a defect. It is going to be conspicuous when watching movies, for example.
The viewing angles of the PLS matrix are excellent when the monitor shows a bright colorful image. I could see no color distortion or contrast deterioration even at large viewing angles, both vertically and horizontally.
There was one interesting thing with black. To illustrate it, I made a few photos of the monitor from different angles in a dark room. The monitor works at full brightness and displays a black fill.
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It is easy to see that the screen doesn’t get much brighter when viewed from a side, but the areas with backlight irregularities show some more light. Moreover, each such area has its own particular viewing angle at which it becomes the brightest. For example, the bright spot at the top of the screen moves rightwards in the last two photos.
For the comparison’s sake I will show you photos of an e-IPS matrix (Dell U2311H) under the same conditions.
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The brightening of black has nothing to do with backlight irregularities (which have a rather typical X-shaped pattern on this monitor). As the viewing angle gets larger, there appear yellow-colored symmetrical spots in the far corners of the screen. These spots get larger along with the viewing angle.
So, it looks like PLS is indeed superior to e-IPS in terms of viewing angles, especially on black, and can compete with the more expensive samples of IPS matrixes. Besides, my sample of SyncMaster SA850 with a PLS matrix is prevented from showing its best in this parameter by its backlight irregularities. When viewed from a side, its screen gets brighter the most in those areas where the backlight is the most irregular.
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Samsung claims that PLS matrixes with white LED backlight (that’s the kind of the matrix employed in the SA850) cover the entire range of sRGB colors. And that’s indeed so. The monitor’s color gamut triangle matches the sRGB one along one rib and is larger in the other two ribs. Thus, the SA850 is one of the few monitors that you can get an immaculately accurate sRGB gamut with by creating an appropriate profile with a calibrator and using that profile in your image-editing application.
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The Samsung SyncMaster SA850 with its Super PLS matrix is not an ideal monitor, but it’s good.
Samsung has indeed begun to manufacture LCD matrixes which are similar to IPS and capable of competing with e-IPS in price and beating them in specs, especially in terms of viewing angles. PLS matrixes do not have the annoying effect of e-IPS ones which show a brighter black when viewed from a side. Considering the comparable price, PLS makes a more appealing option.
On the other hand, it is yet too early to talk about any competition with e-IPS on the market of desktop monitors. PLS is only going to be available in a single product so far. And while the 27-inch SA850 (S27A850) is interesting due to its high resolution, it can hardly challenge mainstream 21.5- and 23-inch e-IPS based monitors.
It should also be noted that Samsung becomes the only company to produce LCD matrixes of all possible types: TN, VA (C-PVA for the SyncMaster F2380 and S-PVA for TV-sets and large info boards), and now PLS which is functionally similar to IPS technology. This may be due to the company’s ongoing search for the most promising and demanded solutions. Instead of making its decisions in labs and at internal meetings, the company releases products with all technologies available to it in order to check out the reaction of real users. This approach brings about more choices but, on the other hand, the buyer may easily get confused.
As for the SyncMaster SA850, this particular product seems quite competitive to me.
Highs:
- Serious exterior design, good functionality and handy controls
- High native resolution
- Low response time, good color rendering, excellent viewing angles
- Full coverage of the sRGB color space
- Matte coating of the screen that is free from glares and graininess
- Three digital inputs and a USB 3.0 hub
- Ambient lighting sensor
Lows
- Low contrast ratio
- Poor uniformity of backlight for black
Even now, three months prior to its official release, this model has more highs than lows. If the manufacturer gets rid of the backlight irregularities, the SyncMaster SA850 will easily become one of the best products in its class and an indispensible solution for people who need a high resolution and good color rendering but cannot afford a 30-inch monitor. The SA850 will also be good as a versatile home monitor.
I hope that PLS matrixes will go beyond 27-inch monitors and into 23-inch and 24-inch products at prices comparable to those of the same-size e-IPS models. After all, if PLS is planned for such different devices as 10-inch tablet PCs and 27-inch desktop monitors, there must be no technical problems with producing a 23-inch PLS matrix. I’m now waiting for Samsung to release one!
Samsung Galaxy Tab 10.1 Review: The Sleekest Honeycomb Tablet [AnandTech, June 13, 2011]
A Beautiful Display
Other than form factor, the 10.1’s display is the only other major advantage Samsung holds over ASUS. While the Eee Pad’s display is quantifiably similar to Apple’s iPad 2, it does fall victim to an incredible amount of glare. There’s a sizable gap between the LCD panel and the outermost glass, which results in more glare than most other tablets we’ve reviewed this generation. The 10.1 however doesn’t suffer this fate and as a result is more directly comparable to the iPad 2.
Samsung Galaxy Tab 10.1 (left) vs. ASUS Eee Pad Transformer (right)
Samsung Galaxy Tab 10.1 (left) vs. Apple iPad 2 (right)While both ASUS and Apple use an IPS panel in their tablets, Samsung uses its own technology called Super PLS (plane line switching). Brian Klug, our resident smartphone and display guru did some digging and it turns out that Super PLS is Samsung’s own take on IPS that maintains viewing angle while boosting throughput (brightness). The Samsung supplied photo below shows a comparison of the tradeoff you make with S-IPS and I-IPS, as well as both of those compared to Super PLS:
Traditionally you’d have to trade off viewing angle for brightness or vice versa even within the IPS family. Super PLS lets you have your cake and eat it too, giving you the same side viewing angles as S-IPS but with the light throughput of I-IPS.
Perhaps due to the use of Super PLS, Samsung actually managed to outfit the Galaxy Tab 10.1 with a brighter panel than what we saw with the iPad 2. Black levels aren’t quite as good but peak brightness is measurably better at nearly 500 nits. While the display isn’t what I’d consider bright enough to use in direct sunlight, it is more versatile than the iPad 2’s as a result of its brightness.
The higher black levels balance out the brighter panel and deliver a contrast ratio comparable to that of the iPad 2:
I should mention that the quality of the panel on the retail 10.1 sample is significantly better than what I saw with Samsung’s Galaxy Tab 10.1 Limited Edition at Google IO. The sample from IO had noticeably worse black levels, lower peak brightness and as a result lower overall contrast. On top of all of that, the LE suffered light bleed from one of its corners – a problem I haven’t seen on the retail 10.1. With only two Galaxy Tabs to compare this is either an indication of wildly varying quality control, or more likely that Samsung simply repackaged its early samples as LEs and saved the mass production hardware for paying customers a month after Google IO.
As you can see in the shot above the Samsung panel has a considerably cooler white point than the Eee Pad Transformer. A quick measure with our colorimeter shows a white point of 8762 (vs 7805K for the Eee Pad). It does make Samsung’s default wallpaper look very pretty. If you’re wondering, the iPad 2’s panel is calibrated to a 6801K white point – at least with our 16GB CDMA sample here.
Samsung reloaded more possibilities on the go with GALAXY Tab 7.0 Plus [Samsung press release, Sept 30, 2011]
Samsung Electronics Co., Ltd, a leading mobile device provider, today announced the launch of the GALAXY Tab 7.0 Plus. Offering a portable, rich multimedia experience on a 7-inch display, the GALAXY Tab 7.0 Plus packs power and productivity into a chic lightweight design. The GALAXY Tab 7.0 Plus runs Google AndroidTM Honeycomb, enabling an easy and intuitive user experience.
“Samsung pioneered the seven-inch tablet market with the launch of the GALAXY Tab, marking an innovation milestone in the mobile industry. Building on the success of the GALAXY Tab, we’re now delighted to introduce the GALAXY Tab 7.0 Plus reloaded with enhanced portability, productivity and a richer multimedia experience” said JK Shin, President and Head of Samsung’s Mobile Communications Business. He added “GALAXY Tab 7.0 Plus is for those who want to stay productive and in touch with work, friends and content anytime, anywhere.”
Enhanced Portability
With 7-inch display, GALAXY Tab 7.0 Plus provides enhanced portability, weighing just 345g and measuring at just 9.96mm thin. Enhanced portability ensures that it fits easily into an inside-jacket pocket or a handbag, making it an ideal device for those who need to stay productive and entertained while on-the-move.
Advanced Productivity
GALAXY Tab 7.0 Plus delivers a smooth and intuitive user experience with powerful performance powered by 1.2GHz dual core processor. Mini Apps allows seamless multitasking by consolidating 7 applications easily accessed from a bottom-side tray on main screen. Users can launch favorite features such as music player or calendar as pop-ups over full screen applications. Not only that, users can design an individualized up-to-the-minute interface through Live Panel.
Web browsing is also enhanced by Adobe Flash and super-fast HSPA+ connectivity, providing download speeds up to three times faster than a conventional HSPA connection. On top of that Wi-Fi Channel Bonding bonds two channels into one for improved network connection and data transfer at up to twice the speed.
Furthermore, the GALAXY Tab 7.0 Plus offers voice and video call support, with no need for a headset.
Users can see friends and family from anywhere in the world in high quality thanks to the device’s larger screen.Rich Multimedia on-the-move
Full HD videos can be enjoyed on the 7-inch WSVGA PLS display, with DivX & multi codec support ensuring the device is capable of supporting a variety of different formats. An improved virtual clipboard, which stores text and images enabling easy copy and paste, further adds to these capabilities.
Additionally, the GALAXY Tab 7.0 Plus features Social Hub, Readers Hub and Music Hub services. Social Hub aggregates the user’s contacts, calendar and email along with instant messaging and social networking connections all within one easy-to-use interface. Readers Hub provides e-reading content such as e-books, newspapers and magazines. Music Hub enables access to over 13 million songs even when out and about.
GALAXY Tab 7.0 Plus will be available starting in Indonesia and Austria from end-October and gradually rolled to globally including Southeast and Southwest Asia, US, Europe, CIS, Latin America, Middle East, Africa, and China.
For multimedia content and more detailed information, please visit www.samsungmobilepress.com/
Samsung GALAXY Tab 7.0 Plus Product Specifications
Network
HSPA+ (HSDPA 21Mbps/HSUPA5.76Mbps) 900/1900/2100EDGE/GPRS 850/900/1800/1900 Processor
1.2GHz Dual Core Display
7-inch WSVGA(1024X600) PLS LCD OS
Android 3.2 (Honeycomb) Camera
Main(Rear) : 3 MP AF with LED Flash
Sub (Front) : 2 MPAction Shot, Panorama Shot, Smile ShotVideo
Codec : MPEG4, Divx, Xvid, H263, H.264, VC-1, WMV7/8, VP8
Format: 3GP,MPEG4, WMV, AVI, MKVPlayback : 1080p Full HD
Recording : 720p HDAudio
Codec : MP3,WMA, AMR-NB, AMR-WB, AAC, AAC+, e-AAC+, AC-3, Flac Midi(SMF), WAV, OGG
apt-X Bluetooth Codec
Music Player with SoundAliveValue-added Features
Samsung Apps Samsung Kies 2.0
Samsung Kies air (downloadable via Samsung Apps)Samsung TouchWiz : Live Panel, Mini Apps Social Hub
– Integrated Messaging(Email, SMS, SNS, MMS), Contacts/ Calendar Sync
– POP3/IMAP Email & Exchange Active SyncReaders Hub/Music Hub
(will be available for download via Samsung Apps after launch)Google™ Mobile Services
– Gmail™, Google Talk™, Google Search™, YouTube™, Android Market™,
– Google Maps™Smart Remote Enterprise Solutions Adobe Flash Document Editor Connectivity
Bluetooth® technology v 3.0
USB 2.0 HS & Host
Wi-Fi 802.11 a/b/g/n (2.4 & 5 GHz)
Wi-Fi Channel bonding & Wi-Fi DirectSensor
Accelerometer, Gyro, Digital compass, Ambient Light, Proximity Memory
1GB(RAM) + 16/32GB Internal memory + microSD (up to 32GB) Size
193.65 x 122.37 x 9.96 mm, 345g Battery
Li-on 4,000 mAh
The technical excellence of the new Symbian range from Nokia
Nokia 701 vs Apple iPhone 4 display brightness comparison [Oct 1, 2011]
PhoneArena examines the 1000 nits display on the Nokia 701 via an improvised outdoor comparison with the Apple iPhone 4 and the Samsung Galaxy S II, about which you can read on:
Thousand points of light: the brightest mobile display to date on the Nokia 701 compared [Oct 1, 2011]
If we are asked which feature we’d like improved on current smartphones, apart from the obvious contender battery life, we’d answer screen brightness. Average pixel density we can live with, but the brighter the display the less annoying its outdoor usage, especially if you have that old yellow star shining directly on your phone’s screen while you are trying to quickly look up a contact, or check a website.
The Nokia 701 manages to cram in the brightest screen on a mobile phone to date, which, with its 1000 official nits, is almost 50% easier to see outside than the LG Optimus Black, for example, with its 700 nits, or the previous champion Nokia E6 with its 900 nits. The E6 excels in pixel density, though, with its Retina Display-like 325ppi.
Now let’s cut to the chase and examine this sweet 3.5”LED-backlit IPS-LCD display on the Nokia 701, with 360×640 pixels and the ClearBlack technology, which manages to shine like a crazy diamond with 1000 nits of brightness. In short, having a stronger backlight, or whatever other trick the screen manufacturer is using to make the display brighter, is great outside. Compared to some other phones we put it next to in the sunshine outdoors, it was way more visible at full throttle.
To put things in perspective, we compared the Nokia 701 outside with the Apple iPhone 4, which can hit peak brightness of about 600 nits, not shabby at all, and the Samsung Galaxy S II, which goes up to around 400 nits. Nokia says that due to the ambient light sensor the effect on battery life is minimal, as you won’t always have the screen at peak brightness, but it’s good to have a luminous display when you need it, and we tend to agree. Our unscientific test showed that running an HD movie at full brightness claimed about 30% more juice out of the battery than at average luminousity, but that can be said for most other smartphones as well.
Background details:
The already announced gradual phase-out of the current Symbian based flagship smartphone line means a significant upgrade first, both in hardware and software capabilities (please note the great hardware commonality as well as the differentiation factors between the different models):
Dhrystone Performance:
- Qualcomm Snapdragon/Scorpion: 2.1 DMIPS/MHz
- Marvell PJ1 Sheeva: 1.46 DMIPS/MHz
- Marvell PJ4 Sheeva: 2.41 DMIPS/MHz
- ARM1136: 1.25 DMIPS/MHz
- Cortex A8: 2.0 DMIPS/MHz
- Cortex A9: 2.5 DMIPS/MHz
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Nokia N701 |
Nokia N700 |
Nokia N600 |
Nokia N500 |
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Display and User Interface |
|||
| – Screen size: 3.5″- Resolution: 16:9 nHD (640 x 360 pixels)- IPS-LCD- 16 million colours; 160° viewing angle
– ClearBlack display – Corning® Gorilla® Glass – Capacitive touch screen – Orientation sensor (Accelerometer) – Proximity sensor – Ambient light detector |
– Screen size: 3.2″- Resolution: 16:9 nHD (640 x 360 pixels)- AMOLED- 16 million colours
– ClearBlack – Capacitive touch screen – Orientation sensor (Accelerometer) – Proximity sensor – Ambient light detector |
– Screen size: 3.2″- Resolution: 16:9 nHD (640 x 360 pixels)- TFT display- 16 million colours
– Capacitive touch screen – Orientation sensor (accelerometer) – Compass (Magnetometer) – Proximity sensor – Ambient light detector |
– Screen size: 3.2″- Resolution: 16:9 nHD (640 x 360 pixels)- TFT display- 16 million colours
– Capacitive touch screen – Orientation sensor (accelerometer) – Compass (Magnetometer) – Proximity sensor – Ambient light detector |
|
Memory |
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| – Internal memory: 8 GB- MicroSD memory card slot, up to 32 GB | – Internal memory: 2 GB- MicroSD memory card slot, up to 32 GB | – Internal memory: 2 GB- MicroSD memory card slot, up to 32 GB | – Internal memory: 2 GB- MicroSD memory card slot, up to 32 GB |
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Data network |
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| – GPRS/EDGE class B, multislot class 33- HSDPA Cat10, maximum speed up to 14.4 Mbps, HSUPA Cat6 5.76 Mbps- GSM CS data 9.6/14.4/HSCSD MSC6- GSM GPRS data class 33, GSM EGPRS data class 33, DTM 32- WLAN IEEE802.11 b/g/n with UPnP support- TCP/IP support- Capability to serve as data modem- Support for MS Outlook synchronisation of contacts, calendar and notes | -GPRS/EGPRS: Class B, MSC 32 (max 6 RX, max TX, max speed UL/DL= 236,80/296 Kbits)- HSDPA 14.4 Mbit/s- HSUPA 5.76 Mbit/s- WLAN IEEE802.11- Capability to serve as data modem- Support for MS Outlook synchronisation of contacts, calendar and notes | – GPRS/EDGE class B, multislot class 33- HSDPA Cat. 10 maximum speed up to 14 Mbit/s, HSUPA Cat. 6 5.7 Mbit/s- WLAN IEEE802.11- Capability to serve as data modem- Support for MS Outlook synchronisation of contacts, calendar and notes | – GPRS/EDGE release 6, class B, multislot class 33- HSDPA Cat10 14.4 Mbps, HSUPA Cat6 5.76 Mbps- WLAN IEEE802.11 b/g- Capability to serve as data modem- Support for MS Outlook synchronisation of contacts, calendar and notes |
See the full hardware specification table in PDF. That table includes the Operating Frequency, Connectivity, Power Management, Camera and Video Cameras aspects of the specification as well.
See the overall Features comparison of these models in PDF as well. Here are the Key Facts are joined by Messaging and communication, Camera, Internet and Media, Connectivity, and Accessories set of features.
Nokia launches three no-compromise mass-market smartphones powered by Symbian Belle [Nokia press release, Aug 24, 2011]
Nokia 700, Nokia 701 and Nokia 600 smartphones introduce latest Symbian software update while new NFC-enabled stereo Bluetooth headset takes advantage of NFC pairing and sharing functionality
Espoo, Finland and Hong Kong – Nokia today announced the launch of three feature-packed, mass market smartphones, bringing the latest smartphone functionality at attractive price points and including market-leading innovation with Symbian Belle. The Nokia 700, Nokia 701 and Nokia 600 extend the range of available designs, features and functionality in the Nokia Symbian smartphone range. Symbian Belle powers all three, with single-tap NFC technology sharing and pairing, the most personal user interface so far and a more powerful mobile Web browsing experience. As well as allowing content to be shared between devices, NFC capabilities allow any of the three new smartphones to pair with NFC-enabled mobile accessories such as speakers or Bluetooth headphones and headsets. To extend the range of available NFC-enabled accessories, Nokia is also announcing the launch of the Nokia Essence Bluetooth Stereo Headset, which can be paired with any NFC-enabled smartphone simply by tapping the two devices together.
While all three smartphones contain recognizable Nokia features, they each represent a very distinct set of priorities to allow users to choose what matters most in a smartphone. The most compact touch screen monoblock smartphone in the world (Nokia 700); a sleek and stylish smartphone with the world’s brightest mobile display for indoor or outdoor use (Nokia 701), and Nokia’s loudest entertainment smartphone (Nokia 600) all bring firsts to the Nokia product portfolio.”After bringing exciting new features to the Symbian user experience only two months ago with Symbian Anna, we are now driving the platform even further with our most competitive Symbian user experience ever,” said Ilari Nurmi, Vice President at Nokia. “Symbian Belle and the three new handsets we are launching today show our commitment to continue delivering Symbian products that allow people to choose what is most important to them in terms of user experience, design, functionality and price. These will not be last products or updates we will deliver on Symbian.”
“With the announcement today Nokia has made it clear that Symbian will continue to play an important role in its product portfolio along side Windows Phone 7” said Nick McQuire IDC. “There is a sense of urgency in the way improvements and innovation are being delivered to the platform that demonstrates how committed Nokia is to make Symbian products a competitive smartphone choice.”
Nokia 700: Nokia’s smallest smartphone
At only 50 cubic centimetres, weighing 96gm and at 110 x 50.7 x 9.7 mm, the Nokia 700 not only becomes Nokia’s most compact smartphone in the Symbian range, it is the most compact touch monoblock smartphone in the world. What it lacks in size it makes up for in functionality, with single-tap NFC sharing and pairing capabilities, a 1Ghz processor, 3.2 inch AMOLED screen ClearBlack display, 2GB of internal memory (with the option of using a 32GB microSD card for a total of 34GB), HD video capture and 5MP full focus camera with LED flash. The Nokia 700 is also Nokia’s most eco-friendly smartphone. With a long battery life, extensive use of eco-friendly materials and features to minimize battery consumption, it is the perfect smartphone for any environmentally-conscious smartphone user.Nokia 701: Nokia’s brightest smartphone
The Nokia 701is a sleek, slim smartphone incorporating the world’s brightest ever mobile phone display, based on a 3.5 inch ClearBlack display that makes it perfect for indoor and outdoor use. It also has active noise cancellation for the clearest sound quality and, like the other new smartphones, provides single-tap NFC pairing and sharing capabilities, allowing content to be shared and sound to be streamed wirelessly to headphones and NFC-enabled speakers.Based on the popular Nokia C7 design, the Nokia 701 smartphone also has a 1GHz processor, 8MP full focus camera with dual LED flash and 2 X digital zoom, 2nd front-facing camera and HD video capture. It comes with 8GB internal memory and the possibility to increase to 40GB by installing a 32GB microSD card.
Nokia 600: Nokia’s loudest smartphone
The Nokia 600 smartphone delivers a big sound and a big personality in a small package and is Nokia’s loudest at 106 Phons. With built-in FM radio antenna for listening to radio without headphones and FM transmitter that makes it possible to broadcast music from your phone to any FM radio, the Nokia 600 is a music-lover’s dream. With 60 hours of music playback time, an incredibly powerful internal loudspeaker and the ability to also stream music wirelessly to NFC-enabled accessories, it is the perfect smartphone to get the party started.
Available at a lower price point than the Nokia 700 and Nokia 701, the Nokia 600 still comes with a 1 GHz processor; 5MP full focus camera with LED flash and HD video capture, and 2GB of internal memory with ability to increase to 34GB using a 32GB microSD card.
Symbian Belle
Symbian Belle is the latest in a series of planned software updates to the Symbian platform, which started with Symbian Anna and will continue into 2012. Symbian Belle increases the number of home screens from three to six providing more room to display applications and services. Live widgets, now come in five different sizes, making the home screens come alive and giving users more flexibility to personalize the user experience. It also includes a pull down menu and taskbar to access notifications from any of the home screens and further enhancements to the Web browsing experience. All in all, Symbian Belle provides Nokia’s most competitive, seamless and intuitive Symbian experience so far.
One of Symbian Belle’s most exciting features is the single-tap NFC sharing and pairing capability. This allows contacts, videos and images to be shared with other NFC-enabled devices and smartphones, as well as pairing with NFC-enabled mobile accessories such as speakers and headsets. Gaming fans also benefit from the NFC capabilities of the new handsets with the ability to unlock additional levels in Angry Birds or find a hidden blade in Fruit Ninja just by touching two NFC-enabled devices together. On the Nokia 701 smartphone, which comes preloaded with Asphalt 5, two friends can even pair to compete on the same racetrack.
Nokia Essence Bluetooth Stereo Headset
The new Nokia Essence Bluetooth Stereo Headset uses special active noise cancellation technology to eliminate an unprecedented 99.8% of background noise – delivering pure, high-fidelity sound no matter how noisy the surroundings for people who don’t want to sacrifice audio quality when going wireless. Using NFC technology, the Bluetooth headset can be paired with any NFC-enabled smartphone simply by tapping the two devices together.
Symbian Anna now available for download [Nokia press release, Aug 18, 2011]
Symbian Anna – the latest software update for Symbian smartphones – is available for download starting today*.
Symbian Anna significantly enhances the user experience on the Nokia N8, Nokia C7, Nokia C6-01 and Nokia E7. A new user interface, virtual QWERTY keypad in portrait mode, split-screen messaging, enhanced Nokia Maps, better web browsing and stronger security are just a few of the improvements that people will be able to enjoy. Symbian Anna can be downloaded using the latest version of Ovi Suite (version 3.1.1) on a PC, or over-the-air directly to your smartphone**.
“Nokia’s Symbian smartphones are used by millions of people around the world every day, addressing specific consumer needs and providing choices at many price points,” said Ilari Nurmi, Vice President at Nokia. “Symbian Anna represents a significant update to the experience those users have and demonstrates our ongoing commitment to Symbian, which will see up to 10 more phones introduced over the next 12 months, further updates to the user experience and support for the software until at least 2016.”
Key features with Symbian Anna:
– User interface: Symbian Anna brings a fresh new look and feel to the Nokia N8, Nokia C7, Nokia C6-01 and Nokia E7 with crisp icons and multiple usability enhancements. Typing on the touchscreen is much easier with a split screen, so you can see message threads, webpages, contacts or email view while typing on the virtual QWERTY keypad – now also available in portrait mode.
– Maps and navigation: Symbian Anna enhances Nokia Maps with better search functionality, new public transportation routes and the ability to check-in to favorite geo-social network sites like Facebook, Foursquare and Twitter
– Browsing: A faster, easier-to-use browser, delivering quicker page loads and improved device navigation allowing people to connect more easily to their favorite sites on the go.
– Better for business: Symbian Anna brings true business-grade security with improved data encryption on Nokia smartphones. Business users with a Nokia N8, Nokia C7, Nokia C6-01 or Nokia E7 can now easily and securely access their company intranet with IPSEC and SSL VPN enablers.
– Near Field Communications (NFC): The Symbian Anna software update also activates the NFC hardware in the Nokia C7, so people can now simply tap their Nokia C7s together to share contacts, photos, videos and play games; easily pair with NFC-enabled accessories from Nokia and others; and read NFC tags to check-in and more
*The precise rollout schedule of the Symbian Anna software update varies from market to market.
**Method of delivery of the software update differs from market to market and operator to operator.
Notes to editors:
Symbian Anna key features:
– Virtual portrait QWERTY for fast, one handed typing
– Split screen view while typing; so you can see message threads, webpages, contacts or email
– An easier to use and faster browser, delivering quicker page loads and improved navigation
– Refreshed Nokia Maps including simpler search, new public transportation routes and the ability to check-in to Facebook, Twitter, Foursquare or local social networks
– A feature to share your location via email and SMS (even to non-Nokia phones)Features for business users:
– Instant messaging and presence with Microsoft Communicator Mobile
– E-mail enhancements including full meeting request support
– True business grade security with hardware accelerated encryption
– Easy and secure intranet access for business users who want to access their company intranetFeatures for developers:
– Flashlite 4
– Java Runtime 2.2
– Qt Mobility 1.1
– Qt4.7Visit www.nokia.com/symbiananna for more information.
Launch: the Nokia 500 – fast, light and multicoloured [Nokia Conversations [Official Blog], Aug 1, 2011]
Today sees the launch of a new smartphone, the Nokia 500. Boasting a 1GHz processor, changeable back covers plus the Symbian Anna operating system, this is a nifty, personalisable performer that comes in at a price that won’t break the bank. Read on for all the details.
If you’re looking for a low-cost, full-function smartphone, then the Nokia 500 should meet your needs and more. As you can see from the pictures, this is a touch-screen phone. It’s got a 3.2-inch capacitive touch display, with a screen resolution of 640 x 360 pixels. On the back, there’s a 5-megapixel camera that can also capture video – ideal for holiday snaps and days out.
The Nokia 500 comes with the latest Symbian Anna OS, offering a refreshed UI, a better browser and split-screen messaging. As you’d expect, preinstalled you’ll find the latest version of Nokia Maps for free drive and walk navigation, plus you can download every other app you might need from the Store. If you’re anything like us, then your first week with the phone will be occupied filling and then emptying the phone of dozens of apps. The music player is complemented by an FM radio receiver and Internet Radio access to all the music and news you might need, not just from your own country, but from around the world. Social Media is catered for through the Social app, bringing friends’ updates to your homescreen.
Under the hood, there’s the 1GHz processor – allowing for plenty of oomph when you’re multitasking lots of apps or doing something extra-demanding. There’s 2GB of storage memory, plus the possibility of increasing this by a further 32GB using the micro-SD card slot. Like all our recent smartphones, it offers pentaband radio coverage so world travellers need never be out of touch, 3G data up to HSUPA speeds [that’s a whopping maximum speed of 5.8Mbps nowadays, by the way]. There’s also Bluetooth 2.1 and Wi-Fi b/g, as you’d expect. The phone measures 111.3 x 53.8 x 14.1mm and weighs in at 93g – lighter than any other Symbian^3 phone to date.
It’s also worth mentioning the battery, which despite the faster processor, still manages to pull off a very respectable performance. For us, that’s an absolute priority. The battery will see you through 5-7 hours talk time, 450+ hours in standby mode or up to 35 hours of music playback, if that’s your thing.
And here it is in video form:
The Nokia 500 will be available in black and white varieties, black first and then white before the end of the year. And there’s three different-coloured back covers in the box. More colours for these will become available soon – including purple, azure blue, pink, coral red, orange and dark silver. Having seen the hot pink versions of the Nokia N8 and N9, we’re convinced that colour will win a lot of fans.
Excluding any local taxes or operator subsidies, the Nokia 500 will cost just €150 before taxes and subsidies, and will be available from the third quarter of this year.
More details are available at http://www.nokia.com/500. What else would you like to know about the Nokia 500?
$199 Kindle Fire: Android 2.3 with specific UI layer and cloud services
Follow-up: Kindle Fire with its $200 price pushing everybody up, down or out of the Android tablet market [Dec 8, 2011]
Suggested preliminary reading (although the 7″ Kindle Fire has an IPS screen, the 10″ coming in 2012 may have the FFS?): Amazon Tablet PC with E Ink Holdings’ Hydis FFS screen [May 3, 2011]
Updates: Chimei Innolux to Supply Panels to 2nd-Gen. Kindle Fire [Dec 21, 2011]
Chimei Innolux Corp., the largest maker of thin film transistor-liquid crystal display (TFT-LCD) panels in Taiwan, recently won Amazon`s order for panels used in its Kindle Fire second-generation tablet PCs.
The company is already a panel supplier to Apple`s iPad 2, and the new order from Kindle Fire would further consolidate Chimei Innolux`s leading position in Taiwan in supplying tablet-use panels.
Industry sources said that tablet-PC panel is one of a few panel models still generating profits now for panel suppliers, so the new order is expected to have positive effects on Chimei Innolux`s operation.
The first-generation Kindle Fire was contract assembled by local Quanta Computer Inc. using panels supplied by Korean company LG Display and Taiwanese maker E Ink Holdings Inc. (formerly known as Prime View International Co., Ltd., who contracted local Chunghwa Picture Tubes, Ltd., or CPT to produce the panels).
Hon Hai Group of Taiwan reportedly won the contract-assembly order for the second-generation Kindle Fire, allowing its affiliate Chimei Innolux to supply the panels.
Data compiled by market research firm iSuppli showed that Chimei Innolux ranked as the world`s No. 3 supplier of tablet-PC panels, trailing only LG Display and Samsung. With the new order from Amazon, Chimei Innolux`s market share is expected to rise further, industry sources said.
– Jeff Bezos Owns the Web in More Ways Than You Think [Wired, Nov 13, 2011]
…
Bezos doesn’t consider the Fire a mere device, preferring to call it a “media service.” While he takes pride in the Fire, he really sees it as an advanced mobile portal to Amazon’s cloud universe. That’s how Amazon has always treated the Kindle: New models simply offer improved ways of buying and reading the content. Replacing the hardware is no more complicated or emotionally involved than changing a flashlight battery.
…
Competing Visions
The Kindle Fire isn’t just a rival to the iPad. It represents an alternate model of computing: It’s Apple’s post-PC vs. Amazon’s post-web.
Apple: Post-PC
Amazon: Post-Web
Device-centric
Cloud-centric
Own the OS
Forget the OS
Specialized apps
Specialized browser
Hardware is king
Content is king
Downloaded media
Streamed media
…
How Amazon Powers the Internet
It began as a way for Amazon’s engineers to work together efficiently. Now Amazon Web Services hosts some of the most popular sites on the web and is responsible for a significant amount of the world’s online traffic. Here’s a look at some of the companies that rely on Amazon’s cloud computing platform.
Customer
What it uses Amazon Web Services for
Foursquare
3 million check-ins a day
Harvard Medical School
Vast database for developing genome-analysis models
NASA Jet Propulsion Lab
Processing of hi-res satellite images to help guide its robots
Netflix
Video streaming service that accounts for 25% of US Internet traffic
Newsweek/The Daily Beast
1 million pageviews every hour
PBS
More than 1 petabyte of streaming video a month
SmugMug
Storage for 70 million photos
US Department of Agriculture
Geographic information system for food-stamp recipients
Virgin Atlantic
Crowdsourced travel review service
Yelp
Data storage for its 22 million-plus reviews
…
Levy: You’ve leveraged Amazon Web Services by making use of it in your new Silk browser. Why?
Bezos: One of the things that makes mobile web browsing slow is the fact that the average website pulls content from 13 different places on the Internet. On a mobile device, even with a good Wi-Fi connection, each round trip is typically 100 milliseconds or more. Some of that can be done in parallel, but you typically have a whole bunch, as many as eight or more round trips that each take 100 milliseconds. That adds up. We’ve broken apart this process. If you can be clever enough to move the computation onto our cloud platform, you get these huge computational resources. Our cloud services are really fast. What takes 100 milliseconds on Wi-Fi takes less than 5 milliseconds on Amazon’s Elastic Compute Cloud. So by moving some of the computation onto that cloud, we can accelerate a lot of what makes mobile web browsing slow.
Levy: Was it difficult to turn yourself from a retail company into a consumer electronics company?
Bezos: It’s not as different as you might think. A lot of our original approaches and techniques carried over very well. For example, we’ve always focused on reducing the time between order and delivery. In hardware, it’s the same principle. An example is the time between when we take delivery on a processor to when it’s being used in a device by a customer. That’s waste. Why would we own a processor that’s supposed to go into a Kindle Fire that’s not actually in a customer’s hands? That’s inventory management.
Levy: By the way, how many Kindles have you sold?
[Bezos gives a long, loud example of his famous laugh.]
Levy: You don’t even answer!
Bezos: I know you don’t expect me to.
Levy: For years you’ve been touting e-ink as superior to a backlit device for reading. But the Fire is backlit. Why should Kindle users switch?
Bezos: They should buy both. When you’re reading long-form, there’s no comparison. You want the e-ink. But you can’t watch a movie with that. And you can’t play Android games. And so on.
Levy: And you now are selling a new version of the basic Kindle for $79. At this point, why not give it away—offer a deal where if people buy a certain amount of books, they get a free Kindle?
Bezos: It’s an interesting marketing idea, and we should think about it over time. But $79 is low enough that it’s not a big deal for many people.
Levy: Speaking of pricing, I wanted to ask about your decision to include streaming video as part of Amazon Prime. Why not charge separately for that? It’s a completely different service, isn’t it?
Bezos: There are two ways to build a successful company. One is to work very, very hard to convince customers to pay high margins. The other is to work very, very hard to be able to afford to offer customers low margins. They both work. We’re firmly in the second camp. It’s difficult—you have to eliminate defects and be very efficient. But it’s also a point of view. We’d rather have a very large customer base and low margins than a smaller customer base and higher margins.
…
Media Powerhouse
Amazon has stealthily become a major player in the competitive content business, with a major footprint in every medium. Meanwhile, its web services division owns one-fifth of the cloud computing market.
…
– Amazon increases Kindle Fire orders [Nov 10, 2011]
Amazon has recently increased its Kindle Fire orders to more than five million units before the end of 2011 as pre-orders for the machine remain strong, according to sources from upstream component suppliers.
Amazon already raised its order volume once in the middle of the third quarter, up from 3.5 million units originally to four million units.
Since the company estimates that demand for Kindle Fire will become even stronger at the end of 2011, Amazon has further increased its orders. Amazon’s upstream partners including Wintek, Chunghwa Picture Tubes (CPT), LG Display, Ilitek, Quanta Computer, Aces Connectors and Wah Hong Industrial will all benefit from the short-term orders.
UMC Becomes Exclusive Supplier of Kindle Fire’s Processors [Nov 10, 2011]
Benefitting from the launch of Amazon’s tablet PC Kindle Fire, Taiwan-based United Microelectronics Corp. (UMC), one of world’s largest semiconductor foundries, has landed orders from Texas Instruments to exclusively supply ARM processors for the devices, becoming part of Amazon’s supply chain.
With some 215,000 Kindle Fire tablets sold in the first week of launch, the device, ranked in the top-10 gifts for Christmas, is regarded the biggest challenger to the Apple iPad. Optimistic about its constantly growing popularity, market researchers have also raised fourth-quarter sales projections for the Kindle Fire to 5 million units.
Hot sales of Kindle Fire bodes well for UMC as the Taiwanese company is to exclusively supply Texas Instruments OMAP4430 through the 45-nano process. The OMAP4430 is a dual-core 1GHz processor based on ARM architecture, and is widely adopted in a variety of smartphones and tablet PCs, including Motorola’s Droid 3 and Droid RAZR, Fujitsu-Toshiba’s Arrows Z, Panasonic’s Lumix and Toshiba’s Regza.
UMC’s business ties with Texas Instruments have increasingly grown recently, reflected in the influx of orders for the new OMAP4 series processors, contrasted against TI’s erstwhile reliance on mainly Korea’s Samsung Electronics for its older OMAP3 series processors.
Industry insiders indicated that UMC’s capacity utilization rate at the 12-inch wafer foundry will improve significantly in the fourth quarter, thanks to TI’s increasing orders.
Amazon.com Management Discusses Q3 2011 Results – Earnings Call Transcript – Q@A – Seeking Alpha [Oct 25, 2011]
HEAVY Amazon investments into the future:
We’re seeing the best growth which we’ve seen since 2000, meaning in 2010 and so far over the past 12 months ending September.
1. And so with this strong growth, we’re investing in a lot of capacity … we had announced 15 new fulfillment centers this year that’s on a basis of 52 from last year. And then we’d likely open one or two more. We are actually going to be opening 17 new fulfillment centers. …
2. We’re investing to support retail growth fulfilled by Amazon growth, fast-growing AWS business, as well as infrastructure to support our retail business.
3. We’re investing in our Kindle and Digital business. … if you take a look at our Kindle business, for example, we’ve launched 4 new products at the end of September, and we’re very, very excited about those products. They’re at great prices, and they are certainly premium products. And so we’re very excited about those. And we think about the economics of the Kindle business, we think about the totality. We think of the lifetime value of those devices. So we’re not just thinking about the economics of the device and the accessories. We’re thinking about the content. We are selling quite a bit of Special Offers devices which includes ads. We’re thinking about the advertisement and those Special Offers and those lifetime values.
Because according to Amazon.com Management Discusses Q3 2011 Results – Earnings Call Transcript [Oct 25, 2011]:
North America segment operating income decreased 23% to $144 million, a 2.4% operating margin. … Consolidated segment operating income decreased 35% to $260 million or 2.4% of revenue down approximately 290 basis points year-over-year. … For Q4 2011 … We anticipate consolidated segment operating income, which excludes stock-based compensation and other operating expense, to be between $0 and $450 million or between 100% decline and 28% decline.
End of Updates
Amazon Kindle Fire Official Presentation [Sept 28, 2011]
Kindle Fire [product site]
…
Fast, Dual-Core Processor [1GHz TI OMAP 4, 512MB RAM]Kindle Fire features a state-of-the-art dual-core processor for fast, powerful performance. Stream music while browsing the web or read books while downloading videos.
…
Amazon WhispersyncLike Kindle e-readers, Kindle Fire uses Amazon’s Whispersync technology to automatically sync your library, last page read, bookmarks, notes, and highlights across your devices. On Kindle Fire, Whispersync extends to video. Start streaming a movie on Kindle Fire, then pick up right where you left off on your TV – avoid the frustration of having to find your spot. Learn more
Free Month of Amazon Prime
Experience the benefits that millions of Amazon Prime members already enjoy, including unlimited, instant streaming of over 10,000 popular movies and TV shows and Free Two-Day Shipping on millions of items. Learn more
…
Technical Details
Display 7″ multi-touch display with IPS (in-plane switching) technology and anti-reflective treatment, 1024 x 600 pixel resolution at 169 ppi, 16 million colors. Size (in inches) 7.5″ x 4.7″ x 0.45″ (190 mm x 120 mm x 11.4 mm). Weight 14.6 ounces (413 grams). System Requirements None, because it’s wireless and doesn’t require a computer. On-device Storage 8GB internal. That’s enough for 80 apps, plus either 10 movies or 800 songs or 6,000 books. Cloud Storage Free cloud storage for all Amazon content Battery Life Up to 8 hours of continuous reading or 7.5 hours of video playback, with wireless off. Battery life will vary based on wireless usage, such as web browsing and downloading content. Charge Time Fully charges in approximately 4 hours via included U.S. power adapter. Also supports charging from your computer via USB. Wi-Fi Connectivity Supports public and private Wi-Fi networks or hotspots that use the 802.11b, 802.11g, 802.11n, or 802.1X standard with support for WEP, WPA and WPA2 security using password authentication; does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks. USB Port USB 2.0 (micro-B connector) Audio 3.5 mm stereo audio jack, top-mounted stereo speakers. Content Formats Supported Kindle (AZW), TXT, PDF, unprotected MOBI, PRC natively, Audible (Audible Enhanced (AA, AAX)), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, OGG, WAV, MP4, VP8. Documentation Quick Start Guide(included in box); Kindle User’s Guide (pre-installed on device) Warranty and Service 1-year limited warranty and service included. Optional 2-year Extended Warranty available for U.S. customers sold separately. Use of Kindle is subject to the terms found here. Included in the Box Kindle Fire device, U.S. power adapter (supports 100-240V), and Quick Start Guide.
Amazon launches Kindle Fire [The Telegraph, Sept 28, 2011]
… Decked out in jeans, white shirt and a jacket, Amazon’s founder and chief executive, Jeff Bezos, told an audience in New York that “this is unbelievable value. What we’re doing is making premium products and offering them at non-premium prices.”
Mr Bezos also claimed that the ability of Amazon to store all the content users download on the internet will prove a key selling point. “All of the content on this device is backed up on the cloud,” said Mr Bezos. “The model where you have to back up your own content is a broken model.”
Live from the Amazon Kindle Fire Launch [Mashable, Sept 28, 2011]
The Fire’s interface bears no resemblance to any Android tablet (or phone) on the market. Its home screen looks like a bookshelf, with access to recently accessed content and Apps (books, movies and music) and another shelf to pin favorites or frequently used items. At the top of the screen is search and menu accessto Newsstand (for magazines), books, music, movies, apps and docs.
… There are no ports to connect the Fire to your HDTV, but if you have a device that supports Amazon Prime connected to your TV, you can switch from watching a movie on the Fire to your TV. Whispersync will ensure that the movie starts just where you left off.
… The biggest innovation of all may be Amazon Silk, the company’s home-grown browser that uses the power of Amazon’s own cloud servers to offload Web page building duties. It can even, Amazon promised, prefetch the next page it thinks you’ll view.
Kindle Fire Tablet: The 3 Biggest Disappointments [Sept 29, 2011]
… the Kindle Fire lacks three really important features that a tablet needs to have.
#1. No memory expansion. There are no memory card slots, and no USB host (it has a mini USB port for transferring files). No matter what you are stuck with the 8GB of storage that it comes with. Sure, the Kindle Fire comes with free cloud storage, but that only applies to Amazon’s content.
#2. No HDMI port. I can’t believe the Kindle Fire with it’s access to 100,000 movies and TV shows doesn’t have an HDMI port. Even crappy sub-$150 tablets like the Pandigital Starhave an HDMI out port for connecting to a TV.
#3. The Kindle Fire runs on Android 2.3 Gingerbread, but it is closed off. It’s not like a regular open Android tablet with a customizable homescreen, widgets, Android Market, or any of that. It has Amazon’s customized interface and the Amazon appstore. The Kindle Fire may run Android but it is an Amazon tablet, not an Android tablet (hackers will fix that in about 2 days after its release).
Don’t get me wrong, the Kindle Fire is a good starter tablet for Amazon. It has a lot of nice features, especially the IPS screen and dual-core processor, and will compete with the Nook Color very well, but it certainly isn’t breaking any new ground in the tablet world.
Amazon: The Kindle Fire Will Get Rooted [Sept 28, 2011]
Amazon’s new Kindle Fire tablet has a great user interface, but many of our readers already want to get rid of it. That’s OK. Amazon isn’t doing anything special to prevent techies from “rooting” and rewriting the software on its powerful yet inexpensive new tablet, Jon Jenkins, director of Amazon’s Silk browser projectsaid.
“It’s going to get rooted, and what you do after you root it is up to you,” Jenkins said.
(Curious about rooting? Check out our Concise Guide to Android Rooting, which explains what the fuss is about.)
Amazon’s Kindle Fire is powered by the cloud [GigaOM, Sept 28, 2011]
The Kindle Fire also taps into Amazon’s cloud infrastructure to offer free cloud storage and backup of all content, so users don’t have to worry about irrevocably deleting something from local storage. And there’s also simple wireless syncing and integration of Amazon’s Whispersync technology in movies and TV shows, so users can keep their places in videos when they switch from one device to another.
…
Amazon has built its own interface layer that hides the Android underpinnings. It’s an approach that Barnes & Noble also undertook with its Nook Color. The interface on the Fire looks great and seems extremely snappy. Users get a search bar at the top and then a selection of books, music, video, docs, apps and the web. There’s a carousel of recently added content and then a shelf for favorites.
…
UPDATE: Here are some more details on the Kindle Fire. It will ship with its own email application that supports IMAP and POP3, but the Fire will rely on third-party apps to provide Exchange support for email. The device will also ship with contacts, shopping and gallery apps but no calendar app. Users will be able to sideload their own content, including photos and videos, with most of the popular formats accepted.
Amazon will go through its Appstore for Android, which has more than 15,000 apps, and filter out those apps that won’t work on the Kindle Fire for users who visit the store from a Kindle Fire. The company is approaching app developers to build new apps and optimize existing titles for the Kindle Fire, but it’s not putting out its own SDK. Instead it will encourage them to use Google’s existing tools. Amazon has started talks with Twitter, Facebook, Pandora and Netflix to optimize apps for Kindle Fire, but it’s too early to say what will happen.
Kindle Fire Live Demo [Sept 28, 2011]
Introducing Amazon Silk [Amazon Silk blog, Sept 28, 2011]
Today in New York, Amazon introduced Silk, an all-new web browser powered by Amazon Web Services (AWS) and available exclusively on the just announced Kindle Fire. You might be asking, “A browser? Do we really need another one?” As you’ll see in the video below, Silk isn’t just another browser. We sought from the start to tap into the power and capabilities of the AWS infrastructure to overcome the limitations of typical mobile browsers. Instead of a device-siloed software application, Amazon Silk deploys a split-architecture. All of the browser subsystems are present on your Kindle Fire as well as on the AWS cloud computing platform. Each time you load a web page, Silk makes a dynamic decision about which of these subsystems will run locally and which will execute remotely. In short, Amazon Silk extends the boundaries of the browser, coupling the capabilities and interactivity of your local device with the massive computing power, memory, and network connectivity of our cloud.
We’ll have a lot more to say about Amazon Silk in the coming weeks and months, so please check back with us often. You can also follow us on Twitter at @AmazonSilk. Finally, if you’re interested in learning more about career opportunities on the Amazon Silk team, please visit our jobs page.
Amazon Silk—Amazon’s Revolutionary Cloud-Accelerated Web Browser [Kindle, Sept 28, 2011]
Amazon Silk: Bridging the gap between desktop and mobile web browsers [ExtremeTech article, Sept 28, 2011]
… Silk is WebKit-based, uses Google’s SDPY HTTP-replacement protocol, supports Flash 10 — and no, despite what it sounds like, Silk is not comparable to Opera Mini.
…
If you’ve used Opera Mini — an existing browser that you can use on almost every phone platform — Amazon Silk certainly sounds similar, but it’s important to note that Silk does not send out images of the content; all of the assets arrive on your Kindle Fire tablet, so you get a full browsing experience. With regards to video content, we are told that Amazon Silk doesn’t transcode content — but presumably the dual-core processor in the Kindle Fire and Flash support is enough to handle most YouTube videos.
By leveraging EC2 and S3, Amazon can also do a few other clever things with Silk. For a start, Amazon can cache static files in the cloud — images, CSS, JavaScript — further speeding up page load times on the Kindle Fire. Amazon says that EC2 keep permanent connections open to popular sites like Facebook and Google, too, reducing latency by a few more milliseconds — and if that wasn’t enough, Amazon EC2 will also use predictive algorithms to pre-download the link that it thinks you will click next. Finally, the use of SPDYinstead of HTTP between Kindle Fire and EC2 should result in Silk being much, much faster than comparable Android or iOS browsers.
With regards to privacy, because all of your web requests will go through the cloud, your surfing will effectively be fully anonymous — target websites will see Amazon’s IP addresses, not yours. If you’re worried about Amazonsniffing your data, though, you can turn off “EC2 acceleration” in the browser’s settings.
All in all, then, Amazon Silk will be faster than the competition, it will save everyone (except Amazon) bandwidth costs, and it will even provide a little more security. One important fact is unknown, though: what version of WebKit is Amazon Silk using? Is it closer to desktop versions of Chrome and Safari, or is it like Android 2.3′s stock browser? Has Amazon designed the Kindle Fire to be a first-rate device for HTML5 web apps, or merely a content-consumption machine? We probably won’t find out until we receive a review unit for some real hands-on testing and benchmarks — which will hopefully be in the next few weeks.
Opera: Amazon’s Silk Browser is Flattering, But Five Years Late [Sept 28, 2011]
According to Mahi de Silva, executive vice president for Consumer Mobile at Opera Software ASA, however, the concept of rendering a complex Web page in the cloud and sending an optimized version down to the client is already in several Opera products today. Opera Mini applies compression to most interactions with the Internet while on a mobile device, and Opera Mobile refines this for the Web. Opera’s desktop browseralso has a “turbo mode” that allows the optimization to take place on the desktop, as well.
In all, Opera already does the sort of cloud optimization that Amazon Silk claims to do, deSilva said. OnLive’s Steve Perlman, who runs a cloud gaming service, has also talked about how easy it would be to provide a cloud-based browser, given the fact that it can push an entire remotely-rendered video game down to the client. However, de Silva endorsed the Silk concept.
“It’s very helpful for the consumer because you get a snappier, consistent quality, and also a less expensive experience,” as well as a boon to operators to reduce their own network congestion, de Silva said.
“We’re very flattered that Amazon chose to replicate something that we’ve had in the marketplace for a long time,” de Silva added. “It’s a good reflection of sort of that value proposition of having cloud-based browsing solutions, and also having the ability to switch full featured version – for example, [within Opera] if you want to support full HTML 5 interaction, Javascript, and Flash, you’re in a native browsing mode, but if you don’t encounter a lot of that content, you can be in [an optimized] browsing mode, and you can overlay that to some extent.”
“We’ve been doing this in mobile for five years as a key feature, and with the Opera browser, even longer,” de Silva said.
The performance of Silk is accelerated by the fact that users who need to wait for a browser to connect and download to dozens of Web objects, many of them relying on different domains, Amazon engineers said. The portion of the Amazon Silk browser that lies on the Amazon EC2 infrastructure can quickly negotiate and fetch those objects, connecting to the Web through Amazon’s “fat pipes”. Those who wish can also surf in “off-cloud” mode, somewhat anonymizing the experience.
“I’m sure you’ve had the experience, where you’re on a page, and you’re hanging, and you’re saying, I wish I was on a better network,” said Peter Voshall, a distinguished engineer for Amazon. “We’re on a better network. Our back end has some of the fattest pipes you’ll ever find, and we do all the heavy listing on the back end.”
Still, de Silva said it was doubtful that users will ever see a marked difference in performance between Opera’s implementation and what Amazon offers, based on its infrastructure connections alone. Opera also caches data that’s frequently accessed by many users in a content delivery network (CDN) close by, so that all of Opera’s users don’t have to ping cnn.com to constantly download the logo graphic.
De Silva called Silk a “smart move” for Amazon, one that will provides an always-on, connected experience. Consumers will have to decide for themselves what the effect of Silk will be on their browsing experience, and whether or not it will differentiate it from other manufacturers.
“Over 200 million unique users per month use this,” de Silva said of the Opera cloud browser technology. “Will Amazon ship 200 million devices anytime soon? Probably not.”
Amazon’s Kindle Fire is powered by the cloud [GigaOM, Sept 28, 2011]
The Kindle Fire also taps into Amazon’s cloud infrastructure to offer free cloud storage and backup of all content, so users don’t have to worry about irrevocably deleting something from local storage. And there’s also simple wireless syncing and integration of Amazon’s Whispersync technology in movies and TV shows, so users can keep their places in videos when they switch from one device to another.
…
Amazon has built its own interface layer that hides the Android underpinnings. It’s an approach that Barnes & Noble also undertook with its Nook Color. The interface on the Fire looks great and seems extremely snappy. Users get a search bar at the top and then a selection of books, music, video, docs, apps and the web. There’s a carousel of recently added content and then a shelf for favorites.
…
UPDATE: Here are some more details on the Kindle Fire. It will ship with its own email application that supports IMAP and POP3, but the Fire will rely on third-party apps to provide Exchange support for email. The device will also ship with contacts, shopping and gallery apps but no calendar app. Users will be able to sideload their own content, including photos and videos, with most of the popular formats accepted.
Amazon will go through its Appstore for Android, which has more than 15,000 apps, and filter out those apps that won’t work on the Kindle Fire for users who visit the store from a Kindle Fire. The company is approaching app developers to build new apps and optimize existing titles for the Kindle Fire, but it’s not putting out its own SDK. Instead it will encourage them to use Google’s existing tools. Amazon has started talks with Twitter, Facebook, Pandora and Netflix to optimize apps for Kindle Fire, but it’s too early to say what will happen.
Introducing the All-New Kindle Family: Four New Kindles, Four Amazing Price Points [Amazon press release, Sept 28, 2011]
New latest generation Kindle – world’s bestselling e-reader now lighter, faster, and more affordable than ever – only $79 New “Kindle Touch” with easy-to-use touch screen – only $99 New “Kindle Touch 3G” with free 3G – the top of the line Kindle e-reader – only $149 New “Kindle Fire” – the Kindle for movies, TV shows, music, books, magazines, apps, games, and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon’s new revolutionary cloud-accelerated web browser, vibrant color touch screen, and powerful dual-core processor – all for only $199… and Kindle Fire – a new class of Kindle that brings the same ease-of-use and deep integration of content that helped Kindle re-invent reading – to movies, TV shows, music, magazines, apps, books, games, and more.
… said Jeff Bezos, Amazon.com Founder and CEO. “Kindle Fire brings together all of the things we’ve been working on at Amazon for over 15 years into a single, fully-integrated service for customers. With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that’s easy to hold with one hand – all for only $199. We’re offering premium products, and we’re doing it at non-premium prices.”
…
New Class of Kindle–“Kindle Fire”–Only $199
All The Content–Over 18 Million Movies, TV Shows, Songs, Apps, Games, Books, and Magazines
Kindle Fire puts Amazon’s incredible selection of digital content at your fingertips:
- Over 100,000 movies and TV shows from Amazon Instant Video, including thousands of new releases and popular TV shows, available to stream or download, purchase or rent – all just one tap away. Amazon Prime Members enjoy instant, unlimited, commercial-free streaming of over 11,000 movies and TV shows at no additional cost. Kindle Fire comes with one free month of Amazon Prime.
- Over 17,000,000 songs from Amazon MP3, including new and bestselling albums from just $7.99 and individual songs from $0.69.
- Over 1,000,000 Kindle books, including thousands of bestsellers, children’s books, comic books and cookbooks in rich color.
- 100 exclusive graphic novels, including Watchmen, the bestselling – and considered by many to be the greatest – graphic novel of all time, which has never before been available in digital format, as well as Batman: Arkham City, Superman: Earth OneGreen Lantern: Secret Originand 96 others from DC Entertainment.
- Hundreds of magazines and newspapers – including The Wall Street Journal, The New York Times, USA Today, Wired, Elle, The New Yorker, Cosmopolitan and Martha Stewart Living – with full-color layouts, photographs, illustrations, built-in video, audio and other interactive features are available from the new Kindle Fire “Newsstand.” Kindle Fire customers will enjoy an exclusive free three-month trial to 17 Condé Nast magazines, including Vanity Fair, GQ and Glamour.
- All the most popular Android apps and games, such as Angry Birds, Plants vs. Zombies, Cut the Rope and more. All apps are Amazon-tested on Kindle Fire to ensure quality and Amazon offers a new free paid app every day.
Cloud-Accelerated Web Browser – “Amazon Silk“
The Kindle Fire web browser Amazon Silk introduces a radical new paradigm – a “split browser” architecture that accelerates the power of the mobile device hardware by using the computing speed and power of the Amazon Web Services Cloud. The Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2). With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity, and cached content. The result is a faster web browsing experience, and it’s available exclusively on Kindle Fire. Additional technical details are available in the Amazon Silk press release, released today at www.amazon.com/pr. To see a video about Amazon Silk go to www.amazon.com/silk.
Simple and Easy-To-Use
Amazon designed the Kindle Fire user interface from the ground upto make it easier than ever to purchase, manage, and enjoy your digital content. Just like with Kindle e-readers, Kindle Fire comes automatically pre-registered to your Amazon.com account so you can immediately start enjoying your digital content purchased from Amazon or shop for new content. All of your digital content is instantly available to enjoy and manage with a simple, consistent experience across all content types.
Free Cloud Storage
Just like Kindle e-readers, Kindle Fire offers free storage for all your Amazon digital content in the Amazon Cloud. Amazon digital content is automatically backed up for free in the Amazon Cloud’s Worry-Free Archive where it’s available for re-downloading anytime.
Amazon Whispersync Now for Movies & TV Too
Just like Kindle e-readers, Kindle Fire uses Amazon’s popular Whispersync technology to automatically synchronize your Kindle library, last page read, bookmarks, notes, and highlights across the widest range of devices and platforms. With the introduction of Kindle Fire, Amazon is expanding this technology to include video. Start streaming a movie on your Kindle Fire, and when you get home, you can resume streaming right where you left off on your TV – avoid the frustration of needing to find your spot.
Easy to Hold in One Hand
Just like Kindle e-readers, Kindle Fire was designed to disappear so you can lose yourself in the content. Weighing in at just 14.6 ounces, Kindle Fire is small and light enough to hold in just one hand and carry everywhere you go. The lightweight, compact design makes Kindle Fire perfect for web browsing, playing games, reading and shopping on-the-go.
Brilliant Color Touchscreen
Content comes alive in rich color on a 7-inch full color LCD touchscreen that delivers 16 million colors in high resolution and 169 pixels per inch. Kindle Fire uses IPS (in-plane switching) technology – similar technology as used on the iPad, for an extra-wide viewing angle – perfect for sharing your screen with others. In addition, the Kindle Fire display is chemically strengthened to be 20 times stiffer and 30 times harder than plastic, which means it is incredibly durable and will stand up to accidental bumps and scrapes.
Fast, Powerful Dual-Core Processor
Kindle Fire features a state-of-the-art dual-core processor for fast, powerful performance. Stream music while browsing the web or read books while downloading videos.
Free Month of Amazon Prime
Right out of the box, Kindle Fire users will experience the benefits that millions of Amazon Prime members already enjoy – unlimited, commercial-free, instant streaming of over 11,000 movies and TV shows with Prime Instant Video and the convenience of Free Two-Day Shipping on millions of items from Amazon.com.
Only $199
The all-new Kindle Fire – with all the content, Amazon’s revolutionary cloud-accelerated browser, free storage in the Amazon Cloud, Whispersync, 14.6 ounce design that’s easy to hold with one hand, brilliant color touchscreen, and a fast and powerful dual core processor – is only $199. Customers in the U.S. can pre-order Kindle Fire starting today at www.amazon.com/kindlefireand it ships November 15.
For high resolution images and video of the all-new Kindle family, visit www.amazon.com/pr/kindle.
Introducing “Amazon Silk”: Amazon’s Revolutionary Cloud-Accelerated Web Browser, Available Exclusively on Kindle Fire [Amazon press release, Sept 28, 2011]
Amazon’s cloud computing infrastructure and eight years of cloud computing expertise come together in new web browser for Kindle Fire—Amazon’s new Kindle for movies, music, books, magazines, apps, games, and web browsing
Amazon Silk introduces a radical new paradigm – a “split browser” architecture that accelerates the power of the mobile device hardware by using the computing speed and power of the Amazon Web Services cloud (AWS). The Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2). With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity and the location of any cached content. The result is a faster web browsing experience, and it’s available exclusively on Kindle Fire, Amazon’s new Kindle for movies, music, books, magazines, apps, games, and web browsing.
“Kindle Fire introduces a revolutionary new web browser called Amazon Silk,” said Jeff Bezos, Amazon.com Founder and CEO. “We refactored and rebuilt the browser software stack and now push pieces of the computation into the AWS cloud. When you use Silk – without thinking about it or doing anything explicit – you’re calling on the raw computational horsepower of Amazon EC2 to accelerate your web browsing.”
Modern websites have become complex. For example, on a recent day, constructing the CNN.com home page required 161 files served from 25 unique domains. This degree of complexity is common. In fact, a typical web page requires 80 files served from 13 different domains. Latency over wireless connections is high – on the order of 100 milliseconds round trip. Serving a web page requires hundreds of such round trips, only some of which can be done in parallel. In aggregate, this adds seconds to page load times.
Conversely, Amazon EC2 is always connected to the backbone of the internet where round-trip latency is 5 milliseconds or less to most web sites rather than the 100 milliseconds seen over wireless connections. In addition, EC2 servers have massive computational power. On EC2, available CPU, storage, and available memory can be orders of magnitudes larger than on mobile devices. Silk uses the power and speed of the EC2 server fleet to retrieve all of the components of a website and deliver them to Kindle Fire in a single, fast stream.
In addition to having more horsepower than a mobile processor, AWS has peering relationships with major internet service providers, and many top sites are hosted on EC2. This means that many web requests will never leave the extended infrastructure of AWS, reducing transit times to only a few milliseconds. Further, while processing and memory constraints lead most mobile browsers to limit the amount of work they attempt at any one time, using EC2 frees Silk from these constraints. If hundreds of files are required to build a web page across dozens of domains, Silk can request all of this content simultaneously with EC2, without overwhelming the mobile device processor or impacting battery life.
Traditional browsers must wait to receive the HTML file in order to begin downloading the other page assets. Silk is different because it learns these page characteristics automatically by aggregating the results of millions of page loads and maintaining this knowledge on EC2. While another browser might still be setting up a connection with the host server, Silk has already pushed content that it knows is associated with the page to the Kindle Fire before the site has even instructed the browser where to find it.
A typical web request begins with resolving the domain names associated with the server and establishing a TCP connection to issue the http request. Establishing TCP connections for each request consumes time and resources that slow down traditional browsers. Silk keeps a persistent connection open to EC2 so that there is always a connection at the ready to start loading the next page. Silk also uses EC2 to maintain a persistent connection to the top sites on the web. This approach reduces latency that would otherwise result from constantly establishing TCP connections. Further, Silk’s split architecture uses a pipelined, multiplexing protocol that can send all the content over a single connection.
Finally, Silk leverages the collaborative filtering techniques and machine learning algorithms Amazon has built over the last 15 years to power features such as “customers who bought this also bought…” As Silk serves up millions of page views every day, it learns more about the individual sites it renders and where users go next. By observing the aggregate traffic patterns on various web sites, it refines its heuristics, allowing for accurate predictions of the next page request. For example, Silk might observe that 85 percent of visitors to a leading news site next click on that site’s top headline. With that knowledge, EC2 and Silk together make intelligent decisions about pre-pushing content to the Kindle Fire. As a result, the next page a Kindle Fire customer is likely to visit will already be available locally in the device cache, enabling instant rendering to the screen.
“Silk”
The name “Silk” is inspired by the idea that a thread of silk is an invisible yet incredibly strong connection between two different things. In the case of Amazon Silk, it’s the connection between the Kindle Fire and Amazon EC2 that creates a better, faster browsing experience. For more information on Amazon Silk, visit www.amazon.com/silk.
Exclusively on Kindle Fire
Silk is available exclusively on Kindle Fire. To pre-order Kindle Fire, visit www.amazon.com/kindlefire.
About Amazon Web Services
Launched in 2006, Amazon Web Services (AWS) provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. As one of the world’s most reliable, scalable, and cost-efficient web infrastructures, AWS has changed the way businesses think about technology infrastructure–there are no up-front expenses or long-term commitments, capital expense is turned into variable operating expense, resources can be added or shed as quickly as needed, and engineering resources are freed up from the undifferentiated heavy lifting of running onsite infrastructure – all without sacrificing operational performance, reliability, or security. AWS now offers over 21 different services, including Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (Amazon S3), and Amazon SimpleDB. AWS services are used by hundreds of thousands of enterprise, government, and startup customers in more than 190 countries around the world, powering everything from the most popular games on Facebook to NASA’s Mars Rover project to pharmaceutical drug research.
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How Amazon Powers the Internet |
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It began as a way for Amazon’s engineers to work together efficiently. Now Amazon Web Services hosts some of the most popular sites on the web and is responsible for a significant amount of the world’s online traffic. Here’s a look at some of the companies that rely on Amazon’s cloud computing platform. |
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Customer |
What it uses Amazon Web Services for |
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Foursquare |
3 million check-ins a day |
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Harvard Medical School |
Vast database for developing genome-analysis models |
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NASA Jet Propulsion Lab |
Processing of hi-res satellite images to help guide its robots |
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Netflix |
Video streaming service that accounts for 25% of US Internet traffic |
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Newsweek/The Daily Beast |
1 million pageviews every hour |
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PBS |
More than 1 petabyte of streaming video a month |
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SmugMug |
Storage for 70 million photos |
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US Department of Agriculture |
Geographic information system for food-stamp recipients |
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Virgin Atlantic |
Crowdsourced travel review service |
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Yelp |
Data storage for its 22 million-plus reviews |
Windows 8 Metro style Apps + initial dev reactions
With this style of apps there is a clear platform diagram:![]()
but there is no similar kind of diagram for the structure of the applications themselves, although that structure is absolutely different from the ones we are familiar with in the existing Windows applications of different kind.
First I will present the current confusion in that regard and then SOME answers to that from current MSDN documentation. Some because an equally important part, the contract mechanism is not described in the “answer excerpts” that will follow after the “introductory confusion part”. For the contract mechanism I will include here just this simple paragraph from the Fact Sheet:
Apps are part of a web of apps, not a silo of unrelated apps. Apps can communicate with one another in Windows 8. Rather than switching apps to share information, you stay immersed in your app and share the information to another app right in that context, never losing your place. So if you want to share a photo from a social network app, you just swipe the share charm and share to the app. No burdensome and baroque cut and paste.
Other missing information in brief from the published short guide:
Adding Metro style to your apps
Your apps get a predictable, Metro style UI that’s tailored to the device by using Windows 8 controls. The controls are designed for both touch devices and for mouse and keyboard. By default, your apps convey the Windows personality, which is a familiar user experience that customers understand. Here are the three kinds of controls that you can use.Standard controls: these include everything you need to display, enter, and manipulate data and content. Control families include view, text, pattern, overlay, media (audio and video), content, collection, and basic.
Collection controls: These help designers to create rich content experiences in consistent, touch-friendly ways. They include built-in support for drag-and-drop operations, and they let you customize display modes by using styling and templates. Examples are the simple list, grid view, grouped grid view, flip view, and semantic zoom.
Intrinsic controls: These are available in the Windows Library for JavaScript (WinJS), and they go beyond the limitations of CSS3 box-type controls, if you need more flexibility in your interface design or you want to integrate your own brand into your customers’ experience.
Creating immersive user interfaces with adaptive layout
Windows 8 gives you creative options for adapting an app experience dynamically to the size of the screen area, changes in orientation, and different display capabilities using CSS3. These features enable you to give your customers a fluid, natural-feeling experience in your Metro style apps. Here are some examples.
Animation: Create smooth, animated experiences and elements with HTML5 and CSS3 that embody the Metro style. Take advantage of a comprehensive set of pre-defined animations that are lively and unique, yet familiar to users.
3-D transformations: Add smooth, fluid visual experiences, such as perspective transforms and flipping elements on and off the screen. In the past, you’d have to create these effects using native code, but now you can create them with HTML5 and CSS3.
Flexible box layout: Create flexible containers that expand proportionally to fill any remaining space in an HTML5 layout. This is great for designers to use to create key components of apps, such as toolbars or navigational elements.
Grid layout: Position and size content elements into cells on a grid structure that you define with fixed, fractional, or automatic units.
Multi-column layout: Mimic newspaper and magazine layouts by creating a single column of HTML5 content in multiple parallel columns with equal width and height.
A typical confusion about Windows 8 Metro style apps:
Re: Windows 8 apps going html5, wtf – part 2 [Sept 15, 2011]
I just watched this BUILD speech by Jensen Harris: http://channel9.msdn.com/Events/BUILD/BUILD2011/BPS-1004 [although it is the most detailed video “answer”, [1:33:05] long, HIGHLY RECOMMENDED BTW]
I must admit that all those concepts regarding the metro touch UI appear to be really thought through. They actually looked at how people hold und use tablets, and the optimization to the “two hands, use thumbs”-method seems quite sensible (the split up touch keyboard was a little odd though … c’mon! … typing with your thumbs?).
Next I browsed the Windows Runtime Reference, http://msdn.microsoft.com/en-us/library/windows/apps/br211377(v=VS.85).aspx(thx to jackbond for the link), and I was relieved to find lots of familiar stuff in there like XAML of course, Dependency Properties, Control Templates etc.
So I’d be willing to change my former “do not want!” attitude to a more excited “Lots of work coming up, but it’ll pay off” one if … well, if all of this was covered by “BUILD – the conference solely for handheld device developers”. As I said before: I might be too stubborn to grasp all this visionary stuff (I guess there’s a reason it’s not me working at the top of win dev ;-), but I simply cannot seeANYof this apply to the desktop environment.
I absolutly disagree for example with Harris’ statement that in the near future we will all unbelievingly remember that there once were screens without touch. I still don’t see me working (yes, Mr Harris, I actuallyWORKwith my Computer rather than spend my whole time looking at beautiful RSS-Feeds, weather forecasts, tweet@rama and stuff like that) here at my desk by pawing my monitor.
And when he showed how to operate Metro UI with a mouse I ultimately thought “Hey, you cannot be serious about that”. So instead of having a context specific pop up menu at the very position of my mouse pointer when I righclick I now get the ususal app bars at the top and bottom of the screen which forces me to move my mouse pointer a much greater distance to achieve the wanted result. This is not “fast and fluid”, but its sheer opposite.
So I’ll try a new evaluation of where this leaves me as a developer. We now have a new UI that (in my opinion) is awesome for handhelds, but doesn’t make any sense on the desktop. We finally(!) have a true replacement for the WIN32-API (“YES!!”) that unfortunatly only works with Metro UI (“D’oh!”). We still have the traditional desktop, but it is clearly labeled as “NOT modern, NOT immersive, NO WinRT” (I still don’t understand why). We have Silverlight that doesn’t run in the Metro UI Browser because its own creator(!) thinks that this plugin only disturbs the indeedily-doodily HTML5 experience.
I stand here scratching my head in disbelief, and I cannot resist the impression that this whole show is about “Heeeyyyy, we developed an AWESOME solution! Wait, it gets better: for a problem that didn’t even exist!”. I think it’s hilarious to read posts like this http://dougseven.com/2011/09/14/i-know-what-youre-thinking-and-youre-wrong/ (thx to jrboddie for the link). So while Mr Sinofsky is still on stage at BUILD trying to sell Metro to the crowd as the next big thing, developers are wiping the sweat off their foreheads in relief to hear people like Doug Seven say “My advice…keep doing what you are doing [with WPF and Silverlight], and invest 20% of your time in learning about Windows 8 and the Metro style app models“. There’s something going very wrong here, and I wonder if anyone at the top of Microsoft does take notice.
Short Answers:
Windows 8 Previewed Today at BUILD [Sept 13, 2011]
Build: More Details On Building Windows 8 Metro Apps [Sept 14, 2011]
Jensen Harris Walks Us Through the Windows 8 UI [only 10 minutes long Channel 9 video, Sept 14, 2011]
A great example: Metro style browsing: one engine, two experiences, no compromises[Sept 14, 2011]
A great number of Metro style app samples
Answers from Metro style app development:
[Roadmap for creating Metro style apps using C#, C++, or Visual Basic]
Touch is an important part of many Metro style app [they are touch first!] using C++, C#, or Visual Basic apps. But the mouse remains a primary means of interacting with these apps on some devices. Learn how to make your apps work with both means of input.
>> Quickstart: Touch input
[Primer for current Windows developers]
With the Windows desktop, the shell is static. Icons can be colorful and pretty, sure, but they really just sit there. A running app is also often surrounded by visual noise that has little to do with the app itself—noise that comes from other apps and from Windows itself. Even an app’s own menus, ribbons, and other command structures often consume a noticeable portion of screen space and can distract the user.
In contrast, Windows Developer Preview is designed to help Metro style apps engage and re-engage the user much more deeply:
- Apps typically run full-screen and the Start screen disappears after an app is launched. System UI also appears only as needed in response to specific user interactions. As a result, users are completely immersed in the foreground app by default, and you don’t need to implement a special full-screen mode.
- The exception to this is that two apps (and only two) can run side-by-side. One occupies the majority of the screen and the other, a smaller portion to the side. This keeps multi-tasking focused on the user’s most important apps.
- For all but its most essential UI, apps can use the app bar and flyouts to reveal secondary operations when needed, in response to specific interactions.
- Live tileshelp apps dynamically display their most important content on the Start page, providing users with essential info at a glance. This way, users don’t have to open the full app to engage with it.
- Users can create content tiles [secondary tiles] that link directly into specific parts of an app. This makes the interaction with an app both highly efficient and meaningful, in contrast to the user wasting their time simply navigating the app structure.
- Apps can use notifications to surface events to the Start page in a way that feels natural to Windows. Such consistency increases the likelihood that a user will take notice of the event and re-engage with the app.
In addition to having two side-by-side apps, Windows Developer Preview introduces a new means of multitasking— apps can now work together to perform common tasks such as searching, sharing, and managing contacts:
- Instead of having the user switch between apps, as in the classic Windows shell, portions of other apps that help fulfill a task, like sharing, appear directly in the foreground app.
- In the classic shell users often must switch between apps because the data they want is accessible only within a particular app. In Windows Developer Preview, such apps can act as sources for searchable data, sharing services, contacts, and files. This means that selecting and sharing a picture that’s managed in an online service like Flickr is as easy as picking a file that’s on the local hard drive.
With all this aliveness and active integration, it is also important to optimize battery life and maximize the responsiveness of the foreground app. Here is what’s new:
- Windows Developer Preview automatically suspends background apps once those apps have an opportunity to save their state and finish long-running tasks.
- Suspended apps remain in memory and can be quickly resumed if the user switches back to them, they’re needed to fulfill a task (like providing search results or a sharing service), or they’ve asked to be awakened in response certain events like a timer or network activity.
- If the system needs to free memory, it can unload suspended apps, knowing that the app can reload its saved state when it starts up again to bring the user right back to where they left off.
- Selective app features, such as music, voice-over-IP, and data transfer, can continue running in background mode (subject to user approval).
Finally, because many users spend the majority of their computing time in a web browser, with Windows Developer Preview an app can specify itself as the primary handler for certain internet domains. This means that navigating to those domains takes the user to a typically richer app experience rather than a generic browser experience. Developers can also use header markup in web pages to identify a handler app, which improves app discovery both through the browser and through Bing search.
[What are Metro style apps?]
Your Metro style apps engage users with the info they are interested in and the people they care about. Live tilesupdate users at a glance and draw them into your app.
The Start screen is about showing off what apps are great at. App tiles are alive with status and activity updates, encouraging your users to dive into your app. When designing your tile, you need to:
- Highlight your brand. Your app tileis a chance to visually define your brand for your users. It should be attractive and distinct.
- Showcase the info and activities your users are most interested in. You want your users to keep returning to your tile, looking for updates, checking in. You want those updates to pull your users back into the app itself. The more thoughtful you are about the kinds of info and activities you showcase, the more likely users are to engage.
For more info on designing and creating an app tile, see Guidelines and checklist for tiles and Guidelines and checklist for notifications.
[Creating and managing tiles, toast, and Windows push notifications]
In the new Windows Developer Preview Start screen, tiles are the primary representation of an app. Users launch their apps through those tiles and tiles can display new, relevant, and tailored content to the user through [tile] notifications. This makes the Start screen feel vibrant and allows the user to see at a glance what’s new in their world.
An app can also communicate time-critical events to the user through toast notificationswhether the user is in another app, in the Start screen, or on the desktop. The methodology to design and deliver toast closely parallels that of tiles, lowering the learning curve.
Tile notifications, toast notifications, and badge updates [or notification badge] can all originate either from a local API call or from the cloud.
Tiles and tile notifications
Tiles represent your app in the Start screen. They are the primary method for the user to launch your app, but can also surface information and notifications directly through tile itself, making it a dynamic representation of your app even when your app is not running. This contributes to making Windows feel alive and connected. An interesting and useful tile can give a user incentive to launch your app and this aspect of your app development should not be slighted.
Tiles are available in two sizes. Which of the two sizes is displayed is entirely controlled by the user.
- Square: This tile size can contain application branding—either an application icon or name—as well as potential notification badges. Because a square tile contains only basic information, only one template is available to create them.
- Wide: This tile size can contain any of the content of a square tile plus richer, more detailed, and more visually compelling content as well. A broad choice of layout templates is available at this size to allow the additional content. Any app that uses a wide tile must also provide a corresponding square tile because the user can choose to shrink the tile at any time as they personalize their Start screen.
The content of a tile is defined in XML, based on a set of templates provided by Windows. To define a tile’s contents, the developer simply retrieves one of the templates and provides their own text and images.
A tile can contain text and images, depending on the template selected, and can also display a badge and either a logo or short name. The badge is displayed in the lower right cornerand the logo or short name in the lower left. The choice of whether to show the logo or the short name is declared in the app manifest.
Cycling
Up to five update notifications can cycle repeatedly through the tile if the developer declares the tile to have the cycling capability. Notifications can be given a tag to use as a replacement ID. Windows examines the tag on a new notification and replaces any saved notification with the same tag. Notifications cycle until they expire, are pushed out of the queue by newer updates, or are replaced in the queue with an updated version of themselves.
Default tiles
When your app is first installed, it is represented by a default tile. This is a simple, static tile defined in your app manifest; generally just a representation of your logo or brand. This tile is replaced only when you send your first tile notification. It’s a significant concept to grasp that the only time you technically “create” a tile is when you define it in your app manifest. All further changes are tile notifications.
Your tile can revert to the default when there are no notifications to be displayed on the tile; for example, when the user is offline or all tile notifications have expired.
As with any tile, if you supply a wide tile, you must also supply a square tile.
Default tiles are rendered on top of the app color, so if there is any transparency in the default tile image, the app background shows through.
…
Secondary tiles
Secondary tiles provide the ability to create tiles pinned to the Start screen that launch directly to a specific location or subexperience in a parent app. The app decides which content to offer as a pin option, but the user has the final say in whether the secondary tile will be created or deleted. This allows users to personalize their Start screen with the experiences they use the most.
This tile is independent of the main app tile and can receive tile notifications independently. When the secondary tile is activated, an activation context is presented to the parent app so that it can launch in the context of the secondary tile.
…
Toast notifications
A toast notification is a transient message to the user that contains relevant, time-sensitive information and provides quick access the subject of that content in an app. It can appear whether you are in another app, the Start screen, or on the desktop. Toasts are an optional part of the app experience and are intended to be used only when your app is not the active foreground app.
For your app to be able to receive a toast notification, you must declare that it can do so in your app’s manifest file.
A toast notification can contain text and images but secondary actions such as buttons are not supported. Think of toast as similar to a Windows balloon notification arising from the taskbar’s notification area. Like those notifications, a toast appears in the lower-right corner of the screen. When a user taps or clicks on the toast, the associated app is launched in a view related to the notification. It is the only mechanism by which one app can interrupt a user in another app. Toasts can be activated, dismissed, or ignored by the user. The user can also choose to disable all toasts for an app.
A toast notification should only be used for information considered of high interest to the user, typically involving some form of user opt-in, therefore it is a good choice for incoming e-mail alerts, IM chat requests, and breaking news. However, it is extremely important that when you consider using a toast notification, you realize that, due to its transient nature, the user might never see it.
Raising a toast notification is very similar to sending a tile notifications: a developer creates an XML payload based on a provided template and passes that payload to a manager object to display. Toast is visually distinct from a tile but the markup structure is nearly identical.
There are two types of toast notification:
- Standard toast: Most developers will use the standard toast. This toast remains on the screen for 7 seconds, playing a brief sound to alert the user when it appears. This toast is best for notifications such as a new e-mail, an IM contact sign-in, or a new social media update.
- Long-duration toast: This toast looks the same as a standard toast but stays on the screen for 30 seconds and can play longer, looping audio. This is used in situations where developers want to grab the user’s attention because there is a human waiting on the other end of the connection. This type of toast is appropriate for person-to-person communication like instant messages and VOIP calls.
Scheduled and recurring toast
A toast notification can also be scheduled to appear at a specific time. Use this feature for alarms, calendar reminders and notifications that depend on precise timing. These notifications do not depend on the app’s state or the computer’s network connection.
A scheduled toast notification can also display multiple times within a short period to increase the user’s chance of seeing it. For instance, you might want to show important meeting reminders three times, five minutes apart.
Scheduled toast notifications specify the date and time when Windows should raise that toast notification. In the case of a recurring scheduled toast it is the first time that the OS will display the notification.
…
Badges
A tile can display a notification badgewhich conveys summary or status information concerning and specific to the app. Badges can be displayed on either the square or wide tile. They can be numeric (0-99) or one of a set of Windows-provided glyphs. Examples of information best conveyed through a badge include network connectivity in an online game, user status in a messaging app, number of unread mails in a mail app, or number of new posts in a social media app.
The system provides a set of glyphs for use with a badge. These glyph values are available:
- none
- activity
- alert
- available
- away
- busy
- newMessage
- paused
- playing
- unavailable
- error
…
[Guidelines and checklist for notifications]
- Use what you know about the user to send personalized, tailored notifications to them through the tile. Tile notifications should be relevant to the user. The available information about a user on which this relevance is based is largely internal to the individual appand may be limited by a user’s privacy choices.For example, a television streaming service can show the user updates about their most-watched show or a traffic condition app can use the user’s current location to show the most relevant map.
- Send updates to the tile frequently so the user feels that the app is connected and receiving fresh, live content. The cadence of tile notifications will depend on the specific app scenario. For instance, a busy social media app could update every 15 minutes, weather every two hours, news a few times a day, daily offers once a day, and a magazine app monthly. If your app would update less than once a week, consider simply using a square tile with a badge.
- Provide fun and engaging tile notifications to help users make an informed decision about when to launch your app. For instance, if you provide a shopping app, tell the user when a sale is going on.
- If your app is not connected to cloud updates, use the tile to display local content or recent activity, updated each time the user launches or exits the app. For instance, a photo viewer tile could display photos from a recently added album. A video streaming service could show a static image to represent a video the user recently watched but didn’t finish.
- Don’t use relative time stamps or dates (for instance, “two hours ago”) on tile notifications because those can become out of date. Use an absolute date and time (for instance, “11:00 A.M.”).
…
[How to Create the Best User Experience for Your Application [April, 2006]]
Figure 10. Custom toast window with graphics and multiple controls
“Toast” windows (see Figure 10), made famous by instant messaging clients like MSN Messenger, are a great solution for informing the user of something without annoying or disrupting his or her work flow. There is a great article by Bill Wagner on creating Toast windows. It is good policy (and manners) to not disturb any other application’s toasts. Obstruction of such windows can be annoying and unproductive. One solution is to use the ToastSemaphore Mutex provided by the OS to avoid toast collision.
Sometimes you may need to show multiple items by the toast. Popping up 3 or more toasts would not really be advisable. Instead, cycling through each by popping/fading one toast after the other would be better. Microsoft Outlook implements a similar solution when notifying the user of incoming e-mails.
[Guidelines and checklist for notifications]
Toast notifications
- Consider that the user might not see the toast. If the information is important, you may want to retain related information on your tile or within your app views.
- Notify the user of something personally relevant and time sensitive. Examples include:
- new e-mails in a mail app
- an incoming VOIP call
- a new instant message
- a new text message
- a calendar appointment or other reminder
- notifications that the user has explicitly opted-in for
- A running app can hide a toast notification if it is no longer valid, such as an incoming call where the other party has hung up or the user has already answered on another device.
- Do not include text telling the user to “click here to…” It is assumed that all toasts have a click/tap action with a result made clear in the context of the notification.
- Combine multiple related updates that occur within a short period of time into a single toast. For instance, if you have 3 new e-mails that arrive at the same time, the app or app server should raise a coalesced notification.
- Don’tuse toast to notify the user of something that must be seen, such as a critical alert. To ensure the user has seen your message, notify them in the context of your app with a flyout, dialog, app bar or other inline element.
- Don’t use toast to notify the user of transient failures or network events, such as a dropped connection.
- Don’t notify the user of something they didn’t ask to be notified about. For instance, don’t assume that all users want to be notified each time one of their contacts appears online.
- Don’t use toast for anything with a high volume of notifications, such as stock price information.
- Don’t notify the user of something that is not user-initiated, peer-to-peer, or explicitly enabled by the user.
- Don’t use toast notifications for non-real time information, such as a picture of the day.
- Don’t use toast to notify the user of routine maintenance happenings, such as the completion of an anti-virus scan.
- Don’t raise a toast when your application is in the foreground. Use PushNotificationReceivedEventHandler to intercept push notifications when your application is running.
[Working with templates]
…
A badge is used to provide status on a tile, such as the number of new e-mails received or the status of a network connection. There are two variations: a number and a glyph. Badges are also defined as an XML document and its elements are defined in the badge schema.
[Guidelines and checklist for tiles]
- Tile designers should attempt to create an appealing tile for their app that presents new, tailored, and engaging content that the user will want to check in the Start screen and that invites them to launch the app.
- For a suite of apps, create one tile for each unique app in the suite.
- Don’t create multiple tiles that open subexperiences in the same app. There should only be one tile for each unique app. Instead, consider whether secondary tiles [content tiles] would be a better option for those scenarios.
- Don’t clutter the user’s Start screen with tiles for extras or accessories along with the app’s main tile. Only create multiple tiles when the product is truly a suite and each tile represents a separate core app in that suite.
- Don’t create a tile for a configuration or troubleshooting experience within the app. That functionality should be provided to the user through the app’s Setting charm.
…
- Don’t use tiles for advertisements.
- Avoid the overuse of loud colors in tiles; simple, clean, elegantly designed tiles will be more successful than those that scream for attention.
- Don’t use images with text on them; use a template with text fields for any text content needs.
- Don’t rely on tiles to send urgent real-time information to the user. For instance, a tile is not the right medium for a news app to communicate an immediate earthquake evacuation message. Toast is a better medium for messages of an urgent nature.
- Avoid image content that looks like a hyperlink, button, or other control. Tiles do not support those elements and the entire tile is a single click target.
[Creating and managing secondary tiles]
Secondary tiles [content tiles] enable users to promote interesting content and deep links—a reference to a specific location inside of the pinning app—from Metro style apps onto the Start screen. Secondary tiles enable users to personalize their Start screen experience with playlists, photo albums, friends, and other items important to them.
The option to create a secondary tile is seen most often in UI as the Pin to startoption. To pin content is to create a secondary tile for it. This option is often presented as a glyph on the app bar.
Selecting the secondary tile through a touch or a click launches into the parent app to reveal a focused experience centered on the pinned content or contact.
Only users can create a secondary tile; apps cannot create secondary tiles programmatically.Users also have explicit control over secondary tile removal, either through the Start screen or through the parent app.
Secondary tilesare associated with a single parent app. They are pinned to the Start screen to provide a user with a consistent and efficient way to launch directly into a frequently used area of the parent app. This can be either a general subsection of the parent app that contains frequently updated content or a deep link to a specific area in the app.
Examples of secondary tile scenarios include:
- Weather updates for a specific city in a weather app
- A summary of upcoming events in a calendar app
- Status and updates from an important contact in a social app
- Specific feeds in an RSS reader
Any frequently changing content that a user wants to monitor is a good candidate for a secondary tile. Once the secondary tile is pinned, users can receive at-a-glance updates through the tile and use it to launch directly into the parent app to reveal a focused experience centered on the pinned content or contact.
…
[Adding a splash screen]
A splash screen is requiredfor all Metro style apps.
.
Your default splash screen displays when users launch your app, providing immediate feedback to users while your app initialized its resources. When your app’s first view is ready for interaction, the splash screen is dismissed. Good use of a splash screen can improve how the user perceives the performance of your application.
You can customize your application’s loading display by specifying the splash screen image and background color, and by using the Splash Screen API to display your splash screen for longer, and/or to notify your app when your splash screen is dismissed.
Extending the length of time that your splash screen is displayed enables your application to complete additional startup tasks and display additional loading information. For example, your app might need to load resources from the network. You would extend your splash screen by retrieving the coordinates of the splash image in order to construct your own splash screen (which is the first view in your app) that mimics the default splash screen, but can also provide the user with additional loading information. Mimicking the default splash screen in this way ensures that your app is in full control of its loading process while also maintaining a clean, consistent, loading experience for users.
If you have entrance animations, detecting when the splash screen is dismissed lets you know when to begin your app’s entrance animations.
[Choosing the right UI surfaces]
You have a number of surfaces you can use in your Metro style app, like the app window, pop-ups, dialogs, and bars. Choosing the right surface at the right time can mean the difference between an app that is a breeze to use or a burden.
The app window, or canvas
The app window, sometimes called the canvas, is the base of your UI. The canvas holds all of your content and controls. Whenever possible, you should integrate your UI elements into this base surface. For example, instead of using a pop-up to display an error, you can smoothly show, hide, or shift the error message on the window with the built-in animations. Presenting your UI inline lets users fully immerse themselves in your app and stay in context.
The app bar
Outside of the app window, the app bar is the primary command interface for your app. Use the app bar to present navigation, commands, and tools to users. The app bar is hidden by default and appears when users swipe a finger from the top or bottom edge of the screen. It covers the content of the app and can be dismissed by the user with an edge swipe, or by interacting with the app.
The charms bar
The charms bar presents a specific and consistent set of buttons to users in every app: search, share, connect, settings, and start. We believe these are core scenarios that every user wants to do in almost every app they use.
- SearchUsers can search for content located your app or in another app, and they can search your app’s content from another app.
- ShareUsers can share content from your app with people or services.
- ConnectUsers can connect to devices and send content, stream media, and print.
- SettingsUsers can configure your app to their preferences.
- Start Users can go directly to the Start screen.
Context menus
The context menu, sometimes called a popup menu, shows actions that users can perform on text or UI elements in an app. You can use up to five commands on each content menu, like cut, copy, or open with. This limit keeps the context menu uncluttered, easy-to-read, and directly relevant to the text or object that the commands act on.
Don’t use context menus as the primary command interface for an app. That’s what the app bar is for.
Message dialogs
Message dialogs are dialogs that require explicit user interaction. They dim the app window and demand a user response before continuing. Use message dialogs only when you intend to stop the user and to demand response.
In the example above, the app window is dimmed, and the user must tap one of the two buttons to dismiss the dialog. That is, the message in the dialog cannot be ignored.
Flyouts
Flyouts show temporary, dismissable UI related to what the user is currently doing. For example, you can use flyouts to ask the user to confirm an action, to show a drop-down menu from a button the app bar, or to show more details about an item. Flyouts are different from message dialogs in that you should show a flyout only in response to a user tap or click, and you should always dismiss the flyout when the user taps outside of it; you should show a message dialog only when you need to interrupt the user and demand some kind of interaction.
In the example above, the app stays active, and the user can tap the button or tap outside the flyout to dismiss it. That is, the message in the flyout can be ignored.
Toasts
Toasts are notifications that you show to users when your app is in the background. Toasts are great at updating users with information they want to know in real-time, but it’s ok if they miss. Users tap on the toast to switch to your app and learn more.
Errors
Errors within an app can be communicated to the user through three main surfaces. The right surface for an error is chosen by the app developer based on the content and consequences of the error. See also Guidelines and checklist for error messaging.
To show: Use this surface: A non-critical error specific to an element in the app. Your app cannot fix the problem, but users can.User interaction: Users can continue to interact with the app, system components, and other apps without dismissing the error. Example: The user enters an invalid string in a text box and then retypes it.
Text inline on the canvas· Text only · Dismissed by app
· Appears inline near the source of the error
A non-critical error that applies to the whole app. Your app cannot fix the problem, but users can.User interaction: Users can continue to interact with the app, system components, and other apps without dismissing the error. Example: Mail cannot sync at the moment.
Text at the top of the page· Text only · Dismissed by app
· Appears at the top of the page
A significant but non-critical error that applies to the whole app and your app can suggest a solution.User interaction: Users can respond to your prompt or continue to interact with the app, system components, and other apps without dismissing the error. Error and warning bar· Text, two buttons · Dismissed by user
· Appears near the top of the page
A critical error that applies to the whole app and prevents the user from using the app.User interaction: Users cannot continue interacting with the app unless they dismiss the error. Users can still interact with system components and use other apps. Message dialog· Text, 1 to 3 buttons, title (optional) · Dismissed by user
· Appears centered across the app
Do not use flyouts, toasts, or custom UI surfacesto display errors.
Errors: Inline text
In general, the inline error is the first choice of surface. An inline text error delivers messages in the context of the user’s current actions or the current app page itself. An inline error does not require an explicit user action to dismiss the message. The message goes away automatically when it no longer applies.
Do
Align the message with the control or element that the message relates to.Lay out the message with ample surround space to increase its focal strength.
The following example shows an inline error message associated with a specific text box.
Don’t
Include actions or commands in the message.In the following example, an Error and Warning bar would be a better choice.
Errors: Error or warning bar
Use a Error or Warning bar to notify users of important errors and warnings and to encourage the user to take action. Error messages inform users that a problem occurred, explain why it happened, and provide a solution so users can fix the problem. Warning messages alert a user of a condition that might cause a problem in the future.
Do
Position the bar at the top of the screen, encouraging the user to notice and take action.Color the bar with a color from the app’s palette.
Use the same color and layout for all your error and warning bars.
Don’t
Display bars with different colors or glyphs (such as a shield or exclamation point) based on perceived severity.Use an ‘X’ glyph to close the bar; instead, use a labeled Close button.
Use an error and warning bar for information-only message.
The message in the example below is purely informational and no action is required. In this case, an inline message at the top of the screen should have been used.
Errors: Message dialogs
Use a message dialog only if a modal message is required, blocking the user from interacting with the app.
Do
Use a message dialog if the user must take action before using the app any further.The following example is an appropriate use of an error message dialog because users cannot use the app unless they have an active account.
Don’t
Use a dialog if the user can ignore the message.In the following example, there is nothing about the error that would require you to block users until they address it. An error or warning bar would have been a better choice.
Windows 8: the first 12 hours headlines and reports
After A too early assesment of the emerging ‘Windows 8’ dev & UX functionality [June 24, 2011] we came to an as full disclosure as possible by the keynote of the BUILD conference. Here are the very first (12 hours) reactions to that:
Windows 8 debuts at Microsoft Build (live blog) [cnet, with keynote liveblog replay embedded]
Qualcomm’s Snapdragon Powering Windows 8 Prototype PCs [PCMag.com]
At the Build conference, in Anaheim, Microsoft demonstrated a number of prototype PCs running its Windows 8 development platform. And if you expected Intel or AMD guts in most of them, you’d be wrong.
Qualcomm Powers Next Generation of Windows 8-Based Prototype PCs Previewed at Microsoft BUILD [Qualcomm press release]
The next generation of Snapdragon processors is a family of all-in-one chipsets with the option for integrated multimode 3G/4G, differing numbers of CPU cores and the ability to support a range of device types.
Shown for the first time, Qualcomm’s Gobi solution provided the 3G/4G LTE connectivity of a Windows 8-based prototype PC. Qualcomm’s Gobi mobile Internet connectivity solution is a pre-certified multi-mode 3G/4G LTE module that makes it easy for OEMs to certify the connectivity of any Windows 8-based PC. By integrating a Gobi-based module into Windows 8-based PCs, Qualcomm will provide a fast, easy-to-use global connectivity solution for an untethered, productive user experience.
Qualcomm’s Snapdragon family of mobile processors also delivers dual-band Wi-Fi®, Bluetooth and FM radio connectivity through Qualcomm Atheros’ WCN3660 combo chip. The WCN3660 is an integrated solution optimized to work with a broad range of mobile operating systems and will be the first in a series of 802.11n wireless LAN solutions to fully support Windows 8.
[see also:
– Qualcomm Snapdragon SoCs with a new way of easy identification [Aug 4, 2011]
– Next-gen Snapdragon S4 class SoCs — exploiting TSMC’s 28nm process first — coming in December [Aug 9, 2011]
– Mobile Internet (Aug’11) containing a lot of information about Qualcomm’s truly leading edge capabilities in that space]
Hands-on with Windows 8: A PC operating system for the tablet age [ars technica, pre-written with full knowledge already, but published just as the keynote began]
It’s not finished yet, and Microsoft still has plenty of work ahead of it, but one thing is clear: Windows 8 is a genuine, uncompromised tablet operating system.
Liveblog: Microsoft previews Windows Server 8 at BUILD [ars technica, with keynote liveblog replay embedded]
Hands-on with Windows 8: it’s good stuff on the PC, too [ars technica, published (?written?) after the keynote quite probably because the keynote was mostly Metro/tablet oriented]
[summarized opinion in the end of the article:]
Windows 8 is a usable touch-screen tablet operating system, and it certainly has some compelling features when used on that kind of machine. The look of the software is different from what traditional Windows users are used to, but the operating system remains true to its PC roots: you can use it on a tablet, but you won’t need to.
//Build/–Windows 8 Thoughts [the below summarized opininion of a blogger already got 49 votes “for” vs. 1 vote “against” on DZone]
Game on. After going through the Day 1 keynote for the Build event, I should say I’m pretty much convinced that Microsoft has got the equation correct. They corrected the Tablet part of the equation, and got the entire Cloud <-> Tablet stack in place, with proper platforms and a nice set of developer tools. And with out doubt, Windows 8 devices are going to be a definite competitor for iPad/iOS, and Microsoft has officially entered the post PC era.
Windows 8 can run on an Atom CPU, 1GB of RAM [engadget]
We highly doubt it’s enjoyable, but at least you (probably) won’t be forced into an upgrade if you don’t want to be.
Microsoft launches Windows 8 developer preview, downloads are live! [engadget]
… everything from “10-inch tablets to laptops to all-in-ones with 27-inch HD screens” will be able to ingest Win8 with ease. That’s a markedly different take than the folks in Cupertino have expressed, with an (admittedly limiting) mobile OS being chosen to run the tablet side of things. Only time will tell which mantra proves more viable, but we’re guessing the both of ’em will find varying levels of success.
Windows 8 for tablets hands-on preview (video) [engadget]
Wrap-up
With the introduction of OS X Lion, Apple gave us a glimpse at what a post-PC operating system might look like, and now Microsoft’s gone and pushed that idea to the limit. If Cupertino’s latest was a tease, than Windows 8 is full frontal. And we have to admit, we like what we see. Sure this may not be the final build, or anywhere near it, but for whatever flaws it may have, the UI being offered in this developer preview is really something special. Time will tell if the “one ecosystem to rule them all” approach will catch on, but for now it’s time to give props where props are due — at least until we can get our hands on a final build.
Windows 8 Store to sell both Metro-style apps and conventional Win32 programs [engadget]
Oh, sure — you’ve already started digging into the upcoming Windows Store (or, at least what it’ll deliver), but Microsoft just revealed a cute little nugget about its future functionality here at Build 2011. In keeping with its mantra of making Windows 8 a one-size-fits-all affair, the Store will be home to both Metro-style apps (useful for tablets and desktops alike) as well as traditional Win32 programs.
…
Microsoft demos NFC-based tap-to-share for Windows 8 devices (updated) [engadget]
There’s not a ton of details on this just yet, but Microsoft confirmed during its Build keynote today that Windows 8 devices equipped with an NFC chip will be able to use a tap-to-share feature to either send content from one device to another, or simply receive content from something like an NFC-equipped card.
Update: NXP Semiconductors has now confirmed that it “worked closely” with Microsoft to develop an NFC driver for Windows 8, and that it’s also supplied the NFC solution used in the Windows 8 tablets given out at Build. According to the company, the NFC support in Windows 8 includes things like device pairing (simply tapping to pair a Bluetooth headset, for example), data sharing, and the ability to transfer control from one device to another (such as during a video call). And that’s all to say nothing of the usual fare like interacting with an NFC-enhanced advertisement, not to mention other applications that will surely follow once it’s actually put into practice. The company’s press release is after the break.
[NXP’s NFC Solution Supports Windows 8]
Microsoft shows Windows 8 on existing Ultrabooks, acts like it’s never seen a thin laptop before [engadget]
Microsoft gives Samsung Windows 8 developer PCs to Build attendees, AT&T throws in 3G service [engadget]
… that PC comes complete with a second-gen Intel Core i5 processor, an 11.6-inch 1,366 x 768 Samsung Super PLS display, a 64GB SSD, 4GB of RAM, and a dock with a USB, HDMI and Ethernet ports.
[Super PLS (Plane Line Switching): see A Beautiful Display [Anandtech, June 13, 2011] from which the below photo is copied here to explain the improvement of Super PLS over previous S-IPS and I-IPS:
]
NVIDIA opens Windows 8 developer program with support for Kal-El tablets [engadget]
… it’ll embrace not just x86-based PCs, but Tegra-powered tablets as well. Specifically, that means support for its forthcoming quad-core Tegra platform, codenamed Kal-El, along with PCs packing GeForce, Quadro and Tesla cards.
[NVIDIA [press release] Helps Transform the PC With Windows 8 Developer Program]
Windows 8 details: new features, UI enhancements and everything in between [engadget]
Staying true to its roots, the new OS implements the familiar keyboard commands users have become accustomed to over the years — you know, like CMD and Ctrl+F. And as for its update to Internet Explorer, MS has imbued its tenth iteration with the ability to switch between the much-hyped Metro-style UI and plain old desktop view — all according to your whimsy. Of course, Redmond’s instituted other sweeping changes across the platform, and you can check some of the highlights after the break.
- All Windows 7 applications will run natively on Windows 8
- Security update notifications have been minimized to the lower right of the log-in screen
- Refreshed Windows Task Manager suspends apps when they’re not running on-screen
- New “Reset and Refresh PC” functions enable simplified system wipe and restore
- HyperV virtualization software comes pre-loaded on Windows 8
- Multi-monitor support now enables a single background across screens, as well as monitor-specific task bars
- Multi-touch support enabled for Internet Explorer 10
- Magnifier function enhanced for desktop manipulation
- Optional thumb-by-thumb input mode
- SkyDrive storage support integrated into all cloud-based apps
- Metro-style refresh for Mail, Photos, Calendar and People apps with Windows Live ID
- Settings roam allows for preferences to sync across a user’s Windows 8 devices
- Continued update support for Windows 8 Developer Preview Beta
- Even a Lenovo S10(first-gen Atom + 1GB of RAM) can “run” Windows 8
- There’s “no overlays” with Windows 8; Metro-style goodness is baked into the core
- Both Metro-style and conventional Win32 apps will be soldin the Windows Store
- Windows 8 devices equipped with an NFC chip will be able to use a tap-to-sharefeature to either send content from one device to another, or simply receive content from something like an NFC-equipped card.
- Logins will use a photo-based system
- Apps will be able to natively connect and understand one another (if written as such)
- Built-in antivirus software will ship in Windows 8
- There will notbe a different edition of Windows 8 for tablets, and presumably, not for Media Centers either
- It’s unclear how many “editions” (Home, Professional, Ultimate, etc.) of Windows 8 there will be
- ARM devices will be supported, but not in the developer preview
Windows 8 developer preview: when and where to download (update: right now, here!) [engadget]
… you’ll be able to download a copy of the Windows Developer Preview to your 32- or 64-bit x86 machine (no activation required) from dev.windows.com. Sorry, ARM hopefuls!
Microsoft launches Windows 8 preview [Computerworld, ]
Microsoft will post the first developer preview beta of Windows 8 late on Tuesday, the company announced as it showed off the new OS running on a Samsung tablet.
5,000 Microsoft developers get Samsung preview tablets [Computerworld, ]
Microsoft on Tuesday gave the 5,000 developers attending its BUILD conference preview units of a Samsung tablet running a version of the upcoming Windows 8 operating system.
Windows 8 on ARM to open up for developer scrutiny [Computerworld, ]
Microsoft’s upcoming Windows 8 OS running on ARM prototype tablets and other devices will be open for developer scrutiny at the software giant’s Build conference this week.
Microsoft opens Windows 8 preview to all [Computerworld, ]
Taking a different tack than it did three years ago, Microsoft has made a preview of Windows 8 available to anyone who takes the time to download it.
Microsoft leaves Windows 8 questions unanswered [Computerworld, the headline on the homepage of the Computerworld after the day earlier demonstration for journalists and analysts, while the article headline is a more natural one: “Windows 8 steps beyond the desktop”]
On the Windows computer of the future, live tiles will replace icons, touch-based gestures will replace mouse clicks and semantic zooming will replace the arduous traversal through nested menus and folders.
Microsoft leaves Windows 8 questions unanswered, say experts [Computerworld, the same thing reiterated now with quoting analysts to support the Computerworld headline]
Today’s long-awaited look at Windows 8 left analysts almost as perplexed as they were before Microsoft’s top Windows executive walked onto a California stage.
But if Microsoft was hoping to generate excitement about the upgrade, it succeeded, if only because of the fast-paced presentation by Steven Sinofsky, the president of the Windows group.
“It all looks great,” said Michael Cherry, an analyst with Directions on Microsoft, a Kirkland-Wash. research firm that specializes in tracking Microsoft’s moves. “If the goal was to get everyone excited, they did that. I was impressed by what they showed, by what they’ve done, but it’s too much to digest. I think I’ll have to watch the keynote [webcast] two or three more times to get it all.”
During the keynote, Sinofsky and other Microsoft executives spent most of their time showing off what they called the “Metro experience,” a tile-style, full-screen interface borrowed from Windows Phone 7 that’s intended to address the company’s lack of a true touch-based operating system.
“This is interesting for consumers,” added Michael Silver, a Gartner analyst who attended the keynote. “Certainly, Microsoft has to catch up on tablets [with Apple and Google] and get consumers excited about Windows again. I think this was a good effort at trying to do that.”
But for Cherry and Silver, who spend most of their time scrutinizing Windows for corporate clients, not consumers, there were tons of unanswered questions.
“We still don’t know when this will be shipped,” noted Cherry. “And we don’t know how stable Windows 8 is. Remember, these were all demos, and demos are carefully rehearsed.”
Silver echoed Cherry.
“They haven’t made the case yet that enterprises will want this,” said Silver. “I expect that they will have [enterprise-specific features] to show later, but at this point there are still lots of questions that haven’t been answered.”
Tops on his list: Can Microsoft successfully pitch Windows 8 as an upgrade for businessesthat have just recently migrated to its predecessor, Windows 7?
“Microsoft has implied that [Windows 8] would not drive an upgrade cycle,” said Silver, talking about corporations purchasing new computers to replace outdated machines and operating systems. “After all the work on Windows 7 deployment, organizations will think twice before deploying this everywhere,” said Silver. “They’re looking for a little respite, and planning to take a break because of migration fatigue.”
But Cherry was taken with the apparently smooth integration of the two interfaces: Metro and the traditional desktopfamiliar to users for decades.
“It appears that they will coexist well,” said Cherry. “I don’t envision a lot of problems for businesses there, although we’ll have to see how they handle group policies.”
Even so, he was hesitant to applaud Windows 8 until he knows more.
“The story they’re trying to tell — that they’ve re-imagined Windows — is a good story, but when I hear that they’re making major changes, I remember that changes lead to instability.”
Later today, Microsoft will distribute Samsung tabletswith a developer preview of Windows 8 to attendees at the BUILD Windows conference, which Sinofsky kicked off with the two-and-a-half hour presentation.
Microsoft has not said anything about when it will release a Windows 8 beta that will be available to the general public.
Windows 8 BUILD conference – The best reviews
Microsoft is currently previewing Windows 8 at the BUILD conferenceand the web goes crazy. It appears the interest in Windows 8 is even bigger than it was for Window 7. Of course, this is due to the fact that Windows 8 is the biggest overhaul since Windows 95.
I compiled a collection of the best Windows 8 reviews that have been published today. I divided the link list into two sections. The first part covers general reviews, and the second part specific Windows 8 features.
The first blog post is from Steven Sinofsky (President of the Windows Division). Most interesting is that everyone will be able to download the developer’s prelease of Windows 8 later today.
General Windows 8 reviews
- Welcome to Windows 8 – The Developer Preview
- Microsoft reinvents flagship software — Windows 8 — for PCs and tablets
- Windows 8 developer preview UX in pictures
- Windows 8 really does change everything, it’s mind-blowing
- Windows 8: A Reimagined PC, But What About Businesses?
- Hands on: Windows 8 review
- Microsoft blows up Windows with Windows 8
- Download Windows 8 ISOs Right Now
Windows 8 feature reviews
- Windows 8: What’s new on the desktop experience
- Windows 8 app store approval policy outlined
- Windows 8: Introducing Windows 8′s tablet interface, Metro
- Windows 8: classic desktop features
- Windows 8 Metro apps and Windows Store
- Hands on: Windows 8 input options and pen computing
- Windows 8 tablets: How Microsoft can win this time
- Hands on: Windows 8 File History backup
- Windows 8: A look at Internet Explorer 10
- Windows 8 Developer Preview: Samsung 700T Photo Gallery
- Windows 8 requires less power than Windows 7
- Microsoft unveils Samsung Windows 8 tablet for developers
- Windows Live SkyDrive Integration in Windows 8
On the spot responses
Windows 8 Shines at Build Keynote
Microsoft Build: Windows 8 will scale from tablets to PCs to servers
Top 10 Features of Windows 8: Will Microsoft Outshine Apple?
Build 2011: What Is WinRT, and Is Silverlight Dead?
Microsoft BUILD Event: Three Top Priorities for Windows 8
Windows 8 and Office 365: Microsoft’s Killer Cloud Combo?
Windows 8 boots ‘faster than monitor’
Microsoft Touts Windows 8, “Reimagines” Computing
Microsoft blows up Windows with Windows 8
Microsoft’s BUILD Conference Windows 8 Blowout
Sinofsky Spotlights ‘Fast and Fluid’ Windows 8 in Build Keynote
Microsoft Gives BUILD Attendees Copies Of Windows 8
Build 2011: First Glimpse of the Windows 8 App Store
Microsoft shows off new Windows 8 tablets, notebooks and more
Microsoft Demoes Windows 8 Features At BUILD Conference [SCREENSHOTS]
Developers receive Windows 8 tablets; Windows 8 DP build coming
Microsoft BUILD: Windows 8 developer preview now available
BUILD 2011: Windows 8 keynote highlights
Microsoft Build conference 2011: Windows 8 round up
Microsoft launches Windows 8 and details new features at Build 2011
Microsoft Demoes Windows 8 Features At BUILD Conference [SCREENSHOTS]
Microsoft showcases Windows 8 at BUILD
Microsoft’s Build Windows 2011 [Windows 8 info]
The Build Windows Conference has initiated, I would quickly give you a foreword : The Windows 8 OS Showcase seems outstanding in terms of interface. It seems as if your big computer screen is going to have a interface as competitive as Android or iOS.
Windows 8 Build Windows 2011 [Update 2]
Windows 8 Build Windows 2011 [Update 3]
Samsung Windows 8 tablet revealed at Build 2011
Microsoft Previews Windows 8 at BUILD Conference
Windows 8 Details Emerge at Build Conference Demo
Microsoft unveils Windows 8 – New features and screenshots
Tuesday Keynote @ Build Windows 8 [quite good notes]
Keynote started with a video of developers, designers etc. working on Windows 8 giving their favorite features in Win8.
- ~450 million copies of Win7 sold (1500 non-security product changes seamlessly delivered)
- Consumer usage higher than XP
- 542 million Windows Live sign-ins every month
Lots of change in Windows
- Form factors/UI models create new opportunities (touch)
- “People who say touch is only for small or lightweight devices are wrong. As soon as you use touch on a tablet, you’re going to want to touch on your desktop & laptop.”
- Mobility creates new usage models – e.g. use while reclining on a couch
- Apps can’t be silos – “customers want a web of applications”
- Apps to interact easily
- Services are intrinsic
What is Win8?
- Makes Windows 7 even better – everything that runs on Win7 will run on Win8
- Reimagines Windows from the chipset (ARM work) through the UI experience
- All demos shown today are equally at home on ARM and x86
Performance / Fundamentals
Kernel Memory Usage
Win 7 RTM
540 MB
34 processesWin 7 SP 1
404 MB
32 processesWin 8 Dev Preview
281 MB
29 processesDemos
User Experience (Julie)
- Fast and fluid – everything’s animated
- Apps are immersive and full screen
- Touch first – keyboard/mouse are first-class citizens (“you’re going to want all three”)
- Web of apps that work together – “when you get additional apps, the system just gets richer and richer”
- Experience this across devices and architectures
- Notes from Julie’s demo
- Picture password – poke at different places on an image (3 strokes) to login
- Tiles on the home screen – each is an app – easily rearranged. Pinch to zoom in/out
- On screen keyboard pops up
- Swipe from right side to bring up Start screen – swipe up from bottom to get app menus (“app bar”) – relevant system settings (e.g. sound volume/mute) also appear
- Select text in a browser – drag from right side to see “charms” – these are exposed by apps. One is “Share” – shows all apps that support the “Share contract”.
- Think of sharing as a very semantically rich clipboard.
- Target app can implement its own panel for information (e.g. login, tags, etc.) for sharing when it’s the target.
- Search
- Can search applications, files – apps can also expose a search contract to make it easy for search to find app-specific data.
- Inserting a picture
- Shows pix on computer
- Social networking sites can add content right into picture file picker
- Showed settings syncing from one machine to another machine she is logged in on that is an ARM machine.
Metro-style Platform/Tools (Antoine)
- Current platform a mixed bag – silo of HTML/Javascript on top of IE, C#/VB on top of .NET & Silverlight, and
- Metro apps can be built in any language
- Reimagined the Windows APIs – “Windows Runtime” (Windows RT).
- 1800 objects natively built into Windows – not a layer.
- Reflect those in C#/VB.Net/C++/C/JavaScript
- Build your UI in XAML or HTML/CSS
- Launch Visual Studio 11 Express – new app to build Metro apps.
- Pick the language you want – pick the app template you want.
- Enable millions of web developers to build these apps for Windows.
- Code you write can run either locally or in a browser from a web server – just JavaScript and HTML 5.
- New format – App Package – that encapsulates
- Use mouse or touch seamlessly – no special code.
- Modify button to bring up file picker dialog…
- Also allows connecting to Facebook if the app that connects FB photos to the local pictures is there – every app now gets access to FB photos.
- Adding support for the “Share” contract is 4 lines of JS
- Use Expression Blend to edit not just XAML but HTML/CSS.
- Add an App Bar – just a <div> on the HTML page.
- Drag button into there to get Metro style where commands are in the app bar
- Uses new HTML 5 CSS layout as Grid. Allows for rotation, scaling, etc. Center canvass within the grid.
- Expression lets you look at snapped view, docked view, portrait, landscape.
- 58 lines of code total
- Post app to the Windows Store
- In VS Store / Upload Package…
- Licensing model built into app package format. Allows trials.
- Submit to Certification
- Part of the promise of the store to Windows users is the apps are safe and high quality.
- Processes can be a bit bureaucratic.
- Does compliance, security testing, content compliance.
- Will give Developers all the technical compliance tools to run themselves.
- The Store is a Windows app. Built using HTML/JavaScript
- Win32 Apps
- Not going to require people to rewrite those to be in the store.
- Don’t have to use Win8 licensing model.
- Give the Win32 apps a free listing service.
- XAML / Silverlight
- Using ScottGu sample SilverLight 2 app.
- Not a Metro app – input stack doesn’t give touch access.
- How to make it a Metro app?
- Runtime environments between SL and Win8 are different.
- Had to change some using statements, networkin layer.
- Reused all the XAML and data binding code – it just came across.
- Declare it supports “Search” and add a couple of lines of code.
- Also can use same code on the Windows Phone.
- “All of your knowledge around Silverlight, XAML just carries across.”
- If you write your app in HTML5/CSS/XAML, it will run on x86/x64/ARM. If you want to write native code, we’ll help make it cross-compile to these platforms.
- IE 10 is the same rendering engine as for the Metro apps.
- Can roam all settings across your Win8 machines – including you app settings if you want.
Hardware Platform (MikeAng)
- 8 second boot time – win7 pc.
- UEFI
- New power state called “Connected Standby”
- Windows coalesces all the timer and network requests, turns the radio on periodically to satisfy them, then goes back to very low power consumption.
- But because app requests are getting satisfied they are up to date as soon as you press “ON”
- USB 3 ~4x faster at copying a 1 GB file than USB 2
- Can boot Win8 from up to 256 TB drive.
- Direct Compute API – can offload compute loads to GPU
- Every Metro app has hardware acceleration UI baked in.
- Doing work with OEMs on testing sensitivity of touch hardware
- Windows reserves only one pixel on each side for the Windows UI, so sensitivity important.
- Down to 1024 x 768 for Metro apps. If 1366 x 768, get full Windows UI (side-by-side snap in). Any form factor – about resolution.
- Have a sensor fusion API – accelerameter, touch.
- NFC – near field communication – business card can have a little antenna built in to send data to Win8.
- Integrating device settings (web cam, HP printer, etc.) into Metro UI rather than as a third-party app.
- Ultra Books
- Full core powered processor in a super-thin and light package.
- Some are thinner than legacy connectors – RJ45 and VGA – they are bumps.
- These things are mostly battery.
- Samsung PC giveaway – to all BUILD attendees
- 64 GB SSD
- 4 GB RAM (Steven: “so you can run Visual Studio”)
- AT&T 3G included for one year (2GB/mo)
- Windows tablet + development platform.
- 2nd generation core i5
- 1366×768 display from Samsung – amazing
- Refresh your PC without affecting your files
- Files and personalization don’t change.
- PC settings are restored to default
- All Metro apps are kept – others are removed.
- Command-line tool to establish base image for this for pros.
- Hyper-V in the Windows 8 client
- ISOs get mounted as DVD drives.
- Multi Mon –
- Screen background extends
- Task bar customizes to multi-mon – can have identical across two mons or have per-monitor task bar (show only apps running on that monitor)
- Ctrl/PgDn to switch Metro start screen between the two monitors – develop on one, test on another.
- Keyboard works the same – type “cmd” from Metro Start screen and are in search for CMD.
Cloud Services (ChrisJo)
- Windows Live mail Metro client connects both Exchange and Hotmail.
- Full power delivered by ActiveSync.
- Windows Live Metro calendar app.
- Bring together all the Friends through Linked In, Facebook, Windows Live.
- Photos
- Connected to Facebook, Flickr, local photos.
- Written as a Metro app.
- SkyDrive – 100 million people.
- Every Win8 user, every Win Phone has a SkyDrive.
- Also accessible to developers – access the same way as you would use local store.
Wrap
- Used college interns to develop sample apps included in dev preview build.
- 17 teams (2-3 devs per team).
- 10 weeks.
Developer Preview (not Beta).
Learn more:
MSFT will let everyone download the Developer preview starting tonight.
- X86 (32- and 64-bit)
- With Tools + Apps or just Apps
- No activation, self-support.
Pre-written with full knowledge already:
Microsoft BUILD: Windows 8, A Pre-Beta Preview [AnandTech single multi-part article]
ZDNet’s whole series (mostly pre-written with full knowledge already):
Windows 8 unveiled
This morning, Microsoft officially took the wraps off of Windows 8, unveiling its radically revised new operating system in front af an audience of software developers. I had a chance to get my hands on the new system (literally) last night. Here’s what you can look forward to.
September 13, 2011 | 9:05am PDT
Microsoft to developers: Metro is your future
Silverlight and .Net are not dead (yet). But Metro is really the future for Windows 8, Microsoft is telling developers on the opening day of Build.
September 13, 2011 | 9:13am PDT
Windows 8 will ship with built-in antivirus protection
In a move that is likely to anger the antivirus industry, Microsoft is adding security features from its Security Essentials program to Windows 8.
September 13, 2011 | 2:36 PM PDT
Nvidia launches Windows 8 developer program
Under Nvidia’s Windows 8 developer program, its quad-core Tegra processor, GeForce GPUs, Quadro and Tesla processors will be included.
September 13, 2011 | 12:00 PM PDT
Windows 8 will run on old Atom CPUs and 1GB RAM
Seems like Microsoft’s taken those bloatware claims to heart and has actually been working hard to minimize the system requirements footprint of the OS.
September 13, 2011 | 10:58 AM PDT
Get the Windows 8 Developer Preview – Today!
Want to check out Windows 8? You’ll be able to tonight!
September 13, 2011 | 10:32 AM PDT
Microsoft’s Windows 8: Here’s what we now know (and don’t)
Microsoft’s Windows 8 developer conference kicks off on September 13. Here’s a cheat sheet of what we now know and don’t going into the four-day confab.
September 13, 2011 | 9:05 AM PDT
Microsoft’s big task: Juggle PC, post-PC eras
Windows 8 is one mammoth hedge on the possibility that PCs won’t be able to evolve well in a land of Android and Apple smartphones and tablets.
September 13, 2011 | 2:35 AM PDT
Windows 8 and Windows Phone 8 ‘Apollo’ OS convergence, Tango1 and Tango2, and more
Is Windows and Windows Phone OS going to converge to form one all-encompassing OS? With Windows 8 and Windows Phone 8, code name “Apollo,” it may just happen.
September 12, 2011 | 2:21 PM PDT
Five unanswered Windows 8 questions
By the end of the day tomorrow, we’ll know much more about Windows 8. But some questions will remain unanswered, even after a thorough demo. Here are the top five on my list.
September 12, 2011 | 10:00 AM PDT
winrumors whole series (some pre-written with some knowledge already):
[the indicated hours are relative to September 13, 2011 | 12:00pm PDT]
Windows 8 really does change everything, it’s mind-blowing
Microsoft is welcoming around 5,000 developers to its BUILD conference today to unveil the most significant change in the PC space since Windows 95. “It’s a launch,” explains Windows chief Steven Sinofsky. 15 hours ago
Hands on with Windows 8′s new Metro experience
Microsoft unveils Windows 8 to the world today, a reimagined Windows for the next-generation of devices and hardware. The new Start Screen and immersive Metro experience are designed to make experiences in Windows 8 “totally … 15 hours ago
Windows 8 Metro apps and Windows Store
Microsoft’s new application model for Windows 8 comes coupled with a Windows Store for developers and end users. The Windows Store will play a big role in Windows 8 applications going forward. 15 hours ago
Windows 8: classic desktop features
Microsoft’s Windows 8 operating system sees a fresh start for the interface as a whole, but what about classic desktop? Don’t fear if you’re a die hard Windows power user. Microsoft has kept the fundamentals … 14 hours ago
Hands on: Windows 8 input options and pen computing
Microsoft has nurtured pen based computing inside Windows for a number of years, but what’s it like in Windows 8? The Windows 8 developer preview build includes the ability to use pen based devices. Microsoft … 14 hours ago
Hands on: Windows 8 File History backup
Microsoft’s backup options are changing in Windows 8. The developer preview of Windows 8 includes a File History feature that was previously known as “History Vault” during the early Milestone builds of Windows 8. File … 14 hours ago
Microsoft to release Windows 8 developer preview ISO bits later today
Microsoft is planning to release an early developer preview copy of Windows 8 today. The Windows 8 Developer Preview will be made available alongside guides, tools, samples, forums, docs and other resources to build on Windows. … 12 hours ago
How fast does Windows 8 really boot? Really fast
Microsoft unveiled its incredible fast boot feature of Windows 8 earlier this month, but how fast does Windows 8 really boot? The answer is super fast. The Samsung Windows 8 developer preview tablet restarts in … 12 hours ago
Microsoft to outline Xbox LIVE Windows 8 support at BUILD
Microsoft’s BUILD session is now live and it reveals an interesting look at Xbox LIVE integration in Windows 8. The software giant currently ships Games for Windows LIVE for Windows 7 PCs which offers a … 11 hours ago
Windows 8 beta and RC on the horizon, updates to developer build
Microsoft’s Windows 8 develop schedule will include one beta and one RC before the RTM and general availability points. Windows chief Steven Sinofsky revealed the schedule in a keynote address on Tuesday. 10 hours ago
Windows To Go: Run Windows 8 from a USB device
Microsoft’s Portable Workspace feature has been renamed to Windows To Go inside Windows 8. The feature allows Windows 8 to boot from a USB device. First discovered in leaked builds, Microsoft looks set to detail … 9 hours ago
Windows 8 Xbox LIVE UI is identical to the new Xbox dashboard [pic]
Microsoft’s new Xbox LIVE integration in Windows 8 is identical to the company’s Xbox dashboard. Larry Hryb (Major Nelson) revealed the interface in a blog post on Tuesday. Microsoft’s Xbox LIVE support in Windows 8 … 8 hours ago
Microsoft captured users fingerprints for Windows 8 touch work
Microsoft’s early research work with Windows 8 saw the company capture a number of consumers fingerprints. The software giant captured fingerprints and handprints to figure out the best interface to suit people’s varied hand size. 7 hours ago
Windows 8 Developer Preview now available to download Microsoft’s Windows 8 Developer Preview is now available to download. The Windows developer center is now live and Windows 8 available to download in the following flavours: Windows Developer Preview English, 64-bit (x64) DOWNLOAD (3.6 GB) … 6 hours ago
WinBeta whole series
Download the Windows 8 Developer Preview
The moment we have all been waiting for has come to fruition. Microsoft has just uploaded the Developer Preview build of Windows 8. Check out the download links at the bottom of this post to grab the 32bit or 64bit versions.
Microsoft to be streaming the BUILD conference live
There has been speculation on whether Microsoft will be streaming the BUILD conference live. Fortunately, Microsoft have confirmed the legitimacy of a LIVE stream starting from September 13th at 9AM PDT time.
Windows 8 Developer Preview Build 8102 Screenshots
Windows 8 Developer Preview has only been out for a few hours now but we have some screenshots for you that will give you an idea of what to expect, in case you are not planning on trying it out for yourself or your download is taking ages. Either way, we got you covered with some lovely screenshot action!
Microsoft’s Highlights Windows 8’s New Features
During the Build Developer’s Conference today in California, Microsoft showcased Windows 8 and detailed its new features. “We re-imagined Windows. From the chipset to the user experience, Windows 8 brings a new range of capabilities without compromise,” explains Steven Sinofsky. So what are the new features?
Windows 8 Screenshots: Start Screen, Keyboard, and more
We’ve got a few new Windows 8 screenshots for you, directly from the Windows 8 demonstration at the Build developer’s conference. In these screenshots, we get to see the new start screen, the classic desktop, the new onscreen keyboard, and the new Metro-styled applications (mail, calendar, and photo).
Microsoft Reveals the Path to Windows 8 RTM
Microsoft revealed its plans for Windows 8’s release during the Build developer’s conference. We learned that Windows 8 will have only a few more milestones before going final. First we will have a beta, a release candidate, release to manufacturing, and finally, general availability.
Windows 8: Reset PC and Sync Settings
Microsoft is revealing a ton of new information regarding Windows 8. This time, we learn about a feature that will allow you to reset your PC settings and another feature that allows you to sync your settings across all PCs that run Windows 8.
Windows 8: Screenshots of new Task Manager
During the Build Developer’s conference, Microsoft showcased the new task manager in Windows 8. At the demonstration, Microsoft’s Steven Sinofsky stated that this new task manager was years in the making.
Silverlight and .Net are not dead, but Metro is the future
During the Build Developer Conference in California, Microsoft revealed that both Silverlight and .Net are not dead. Instead, those two platforms will be utilized to write classic and desktop apps for Windows 8, rather than the new Metro styled apps, which is Windows 8’s primary focus.
Windows 8 Developer Preview available tonight at 8PM PDT
BUILD is live and Microsoft are talking about their new operating system, Windows 8. They have announced many new features and the best bit yet, it will be available today!
Microsoft Reveals the Path to Windows 8 RTM
Microsoft revealed its plans for Windows 8’s release during the Build developer’s conference. We learned that Windows 8 will have only a few more milestones before going final. First we will have a beta, a release candidate, release to manufacturing, and finally, general availability.
The high-end Windows Phone 7.5 (Mango) marketing
HTC Unveils HTC TITAN And HTC Radar Smartphones [HTC press release, Sept 1, 2011]
HTC Corporation, a global leader in mobile innovation and design, today hosted a series of consumer meet-ups in London, Paris, Madrid and Berlin to unveil its new HTC TITAN™ and HTC Radar™ with Windows® Phone smartphones. The HTC TITAN brings your favorite content and multimedia experiences closer than ever with a large 4.7 inch display, HTC’s largest phone screen ever wrapped in an ultra-thin 9.9mm aluminum case. The HTC Radar is designed to keep you close to the people, news and entertainment that matters to you most. Consumers enjoyed exclusive hands-on demos of the new devices and got to try out Microsoft’s next release of Windows Phone, code-named Mango.
“The new HTC TITAN and HTC Radar smartphones raise the bar with new advanced photography, multimedia and social capabilities that enable you to take full advantage of the latest Windows Phone innovations,” said Jason Mackenzie, President of Global Sales and Marketing, HTC Corporation. “With its large, cinematic display, the HTC TITANpacks an amazing amount of power and innovation into a device that is unlike anything you’ve ever held before and the HTC Radar’s aluminum uni-body, compact size and finish will capture people’s attention.”
Picture Perfect
Both HTC TITAN and HTC Radar include a dedicated hardware camera button which enables you to capture vivid images without unlocking the phone while the f/2.2 aperture lens and back-illuminated sensor provide improved low-light performance – making sure you never miss that perfect shot. With 28mm wide-angle lenses you can capture more of the scene in front of you while the new panoramic feature lets you create dramatic pictures of skylines and landscapes. Both devices can shoot bright and vibrant HD (720p) videos, making them perfect companions for family functions or a night out with friends. And with the HTC Photo Enhancer, you can quickly touch up pictures and upload them to Facebook, tagging your friends as you go using automatic face detection built in to Windows Phones.“Phones were originally designed for communication, but they haven’t kept up with the way consumers are actually communicating today. That’s why we built Windows Phone to put people first, building in all the key types of communication people are already using right out of the box,” said Andy Lees, President of Windows Phone Division. “Both HTC TITAN and HTC Radar bring a sleek, modern design that perfectly complements this people first experience, making sure it’s easy to connect & share with the people you care about most so the message always gets through.”
HTC TITAN
With its large and bright 4.7 inch super LCD screen, an 8 megapixel rear-facing camera and 1.3 megapixel front facing camera for live video calling, HTC TITAN combines high performance innovation with a super-slim 9.9mm curved bodymade from a brushed aluminium shell that fits comfortably in your hand and exudes style and quality.HTC TITAN is also the perfect portable office that enables efficient multitasking like viewing a presentation while you’re on a conference call or listening to music while compiling an email. With its expansive screen with built in Microsoft® Office Mobile, this super smartphone enables you to create, edit and collaborate quickly and easily. Advanced email features like Linked inboxes makes it easy to manage multiple email accounts, synchronize your to-do list and calendars in one place, group contacts to make communication simpler and faster, and even store your latest ideas and notes in the cloud with Microsoft® OneNote®. Typing on the HTC TITAN is quick and easy with the huge virtual keyboardon the responsive 4.7 inch screen.
HTC Radar
[According to non-HTC data it also has super LCD screen] Elegantly crafted with an aluminium unibody, HTC Radar brings you closer to the important things in life, with the new People Hub from Windows Phone. The People Hub keeps you up to date with your friends’ latest news showing all of your communication history with each person, as well as their recent social network updates and photos. You can also stay in touch using SMS, Facebook chat and Windows Live®Messenger in one conversation, without having to switch applications or disrupt the conversation flow. Alternatively, speak “face-to-face” with new video calling that lets you see your friends’ faces on the bright and sharp 3.8 inch screen.Entertainment on the move
With HTC TITAN and HTC Radar, mobile multimedia is greatly improved. Both phones include HTC Watch™ – an application and service that puts an entire library of the latest, premium movies and TV shows right at your fingertips, letting people discover the latest video content in an easy and visually engaging way. Utilizing Virtual 5.1 surround sound for a rich audio experience, these phones are perfect for enjoying the Zune® music service. Internet browsing is fast and smooth with HTML5 support. You also get an amazing mobile gaming with Xbox LIVE®, giving you access to a great selection of games for Windows Phone, which include features like Leaderboards and Achievement that connect you with your friends and the Xbox LIVE community around the world.Availability
HTC TITAN and HTC Radar will be broadly available from October 2011 globally, beginning in Europe and Asia.About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people at the centre of everything it does, HTC creates innovative smartphones and tablets that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.
Super LCD, Explained [DISPLAYBLOG, Nov 24, 2010]
Super LCD is manufactured by Sony Mobile Display (SMD).
…
Samsung has chosen to closely guard the Super AMOLED displays being manufactured by Samsung Mobile Display (SMD) and use nearly all of them for its own branded smartphones. The result has been a shortage for other manufacturers like HTC, who has replaced some of its smartphones with Super LCD instead.
Super LCD can be considered a close second to IPS. Although viewing angles are stated as 160/160 Sony is using a more strict rule that requires the contrast ratio at angles to be at least 100:1. Most LCD viewing angle specs are stated with a minimum contrast ratio of 10:1, so the Super LCD most likely has viewing angles that are just as wide as IPS. On the other hand, the threshold pixel format of 800×480 is lower than what is used in the iPhone 4: 960×640, so IPS is already ahead in its ability to pack more pixels into the same amount of space. The 800:1 contrast is equal to the stated contrast of the iPhone 4′s Retina Display, but tests have resulted in contrast of 1000:1 or more.
Infosync:
- When it comes to the actual viewing experience, the Super LCD technology should produce an experience worthy of a high-end smartphone. It can’t match Samsung’s new Super AMOLED technology on an isolated technological level, but that’s also the case with the iPhone 4′s IPS LCD screen.
There has been a lot of debate as to which is the best display. Super LCD, IPS, Super AMOLED all have pros and cons but when it comes to color fidelity or accuracy on smartphones using these displays IPS and Super LCD come out ahead. Sunlight readability? LCD technology comes out ahead of OLED, even the super variety. The one area that OLED technology spanks any LCD, including IPS and Super LCD, is in black levels: OLED displays are as black as black can be.
HTC Radar: Reveal[Aug 30, 2011]
The HTC Radar is designed to keep you close to the people, news and entertainment that matter to you most. Loaded with the new People Hub from Windows Phone, the HTC Radar helps keep you up to date with your friends’ latest news- showing all of your communication history with each person, and all recent social network updates and photos. Or just stay in touch using text messaging, Facebook chat and Windows Live® Messenger in one conversation, all without having to switch applications or stop the conversation.
HTC TITAN: Reveal[Aug 30, 2011]
The HTC TITAN is packing the largest screen on an HTC phone—ever. With a large and bright 4.7 inch super LCD screen, an 8 megapixel rear-facing camera and 1.3 megapixel front facing camera (for those live video calls), the HTC TITAN combines high performance innovation with a super-slim 9.9mm curved body made from a brushed aluminum shell that fits comfortably in your hand, bringing your favorite content and multimedia experiences closer than ever.
HTC Radar & HTC TITAN: Learn More[Aug 30, 2011]
The HTC TITAN brings your favorite content and multimedia experiences closer than ever with a large 4.7 inch display, HTC’s largest phone screen ever wrapped in an ultra-thin 9.9mm aluminum case. The HTC Radar is designed to keep you close to the people, news and entertainment that matters to you most, thanks to the brand new People Hub from Windows Phone.
HTC Radar – First Look[Sept 1, 2011]
Introducing HTC Radar, featuring a premium unibody aluminum design, advanced F2.2 camera lens and BSI sensor, People Hub for easier connection with your social network, advanced entertainment capabilities with Xbox Live built in, HTC Watch and Zune, and better web browsing experience with IE9, giving you a phone designed so you never miss a thing in life.
HTC Radar – A design that makes you look good
[Sept 1, 2011]
The HTC Radar offers a premium design. Crafted from a single piece of polished metal, the phone just feels great in your hands and is built to last. The HTC Radar is that friend who will always be there for you. It’ll make the right impression on you and everyone around you.
HTC Radar – Perfect photos in any condition [Sept 4, 2011]
The HTC Radar offers a 5 megapixel camera with an F2.2 lens and BSI sensor and gives you an experience beyond what you’d expect from a phone. You’re always active so no matter the circumstance, you’ll always get a high-quality photo to share real-time with your social network.
HTC Radar – One-for-all sharing for active lifestyles[Sept 1, 2011]
The HTC Radar fits seamlessly with your life and keeps you in touch with your social network. With Windows Phone “Threads” you can easily switch between Facebook chat, text, and Windows Live Messenger and never miss a beat with your world. And the “Me” tile keeps you one-step close to Facebook check-ins and your friends’ updates on your wall. Also, People Hub pulls together your contacts and social networks into one place, so you can easily follow them and stay connected.
HTC Radar – Unmissable entertainment[Sept 4, 2011]
The intuitive HTC Radar knows you will be bored at times, too. The phone has amazing entertainment features that ensure your journeys will fly by. With HTC Watch you can enjoy Hollywood blockbusters at your fingertips. The HTC Radar gives you instant access to millions of tunes at your fingertips with Zune. And you’ll always be in the game with Xbox LIVE built in right on your phone!
HTC TITAN – First Look[Sept 4, 2011]
Introducing HTC TITAN, the phone that makes amazing things happen, featuring a huge 4.7 inch screen with an ultra-slim 9.9mm contoured unibody design, superior web browsing, emailing and multitasking, Microsoft® Office built in, 8MP camera, advanced F2.2 camera lens and BSI sensor, People Hub for easier connection with your social network and advanced entertainment capabilities with Xbox Live built in, HTC Watch and Zune.
HTC TITAN – Unlike anything you’ve ever held before[Sept 4, 2011]
No more squinting at small screens for you. With a massive 4.7″ screen and an ultra-slim 9.9mm unibody contoured design, the HTC TITAN feels great in your hand. It’s unlike anything you’ve ever held before.
HTC TITAN – Entertainment that really comes to life[Sept 4, 2011]
Enjoy entertainment that really comes to life on the big screen whenever, wherever. With HTC Watch you can enjoy Hollywood blockbusters at your fingertips. The HTC TITAN gives you instant access to millions of tunes at your fingertips with Zune. And you’ll always be in the game with Xbox LIVE built in right on your phone!
HTC TITAN – No more point and shoot camera for you[Sept 1, 2011]
It takes a lot to capture your special moments. Rather than dragging your point and shoot camera around, the HTC TITAN offers an 8 megapixel camera with F2.2. lens and BSI sensor that gives you a high-resolution photo under any condition. With such pixel-packed photos, you really can feel comfortable leaving your point and shoot at home.
HTC TITAN – A multitasking machine[Sept 1, 2011]
The HTC TITAN is the perfect phone for multitasking and enhancing your efficiency. It simplifies your email by bringing all your accounts and conversation history by each person together in a linked inbox. And the HTC TITAN lets you easily jump between work mode and play mode. Listen to music while working on a document, or check important emails in the middle of a game without restarting the game.
Notes:
– The Qualcomm Snapdragon S2 Mobile Processor used in both models is the current high-end only for Windows Phone 7.5 (see: Qualcomm Snapdragon SoCs with a new way of easy identification [Aug 4, 2011])
– Things highlighted in red in the specifications below are either additions to TITAN or differences between TITAN and Radar
HTC TITAN at a glance
- Size:131.5mm x 70.7mm x 9.9mm
5.18″ x 2.78″ x 0.39″ - Weight:160 grams (5.6 ounces) with battery
- Display:4.7-inch touch screen with 480 x 800 resolution
- Screen size: 119 mm (4.7″)
| CPU Processing Speed 1.5 GHz [new Scorpion CPU with Adreno 205 GPU, 3G HSPA+ and 1024×768/720 – all integrated in the Qualcomm MSM8255 SoC: Snapdragon S2 Mobile Processor]Storage Total storage: 16 GB Available storage: up to 12.63 GB RAM: 512 MBConnectors – 3.5 mm stereo audio jack – micro-USB 2.0 (5-pin) portSensors – Gyro Sensor – G-Sensor – Digital compass – Proximity sensor – Ambient light sensorMultimedia – See photos from your camera, Facebook and Windows Live™ accounts in the Pictures hub – Music and Videos Hub powered by Zune lets you listen to radio, download music, and more – SRS enhancement – 5.1 surround sound for videoAudio supported formats: – Playback: .m4a, .m4b, .mp3, .wma (Windows Media Audio 9) Video supported formats: Power & Battery Capacity: 1600 mAh Talk time: Standby time: |
Network HSPA/WCDMA: – Europe/Asia: 850/900/2100 MHzQuad-band GSM/GPRS/EDGE: – 850/900/1800/1900 MHzPlatform Windows® Phone OS 7.5Camera 8 megapixel camera with F2.2 lens, dual LED flash, and BSI sensor (for better low-light captures)Front camera: – 1.3 megapixelfront cameraHD video recording: – 720p HD video recording Internet GPRS: EDGE: Wi-Fi®: Bluetooth® Social Networking Location Tethering Recommended Windows System Requirements |
HTC Radar at a glance
- Size: 120.5mm x 61.5mm x 10.9mm
4.74″ x 2.42″ x 0.43″ - Weight: 137 grams (4.83 ounces) with battery
- Display: 3.8-inch touch screen with 480 x 800 resolution
- Screen size: 96.5 mm (3.8″)
| CPU Processing Speed 1 GHz [new Scorpion CPU with Adreno 205 GPU, 3G HSPA+ and 1024×768/720 – all integrated in the Qualcomm MSM8255 SoC: Snapdragon S2 Mobile Processor]Storage Total storage: 8 GB Available storage: up to 6.54 GB RAM: 512 MBConnectors – 3.5 mm stereo audio jack – micro-USB 2.0 (5-pin) portSensors – G-Sensor – Proximity sensor – Ambient light sensorMultimedia – See photos from your camera, Facebook and Windows Live™ accounts in the Pictures hub – Music and Videos Hub powered by Zune lets you listen to radio, download music, and more – SRS enhancement – 5.1 surround sound for videoAudio supported formats: – Playback: .m4a, .m4b, .mp3, .wma (Windows Media Audio 9) Video supported formats: Power & Battery Capacity: 1520 mAh Talk time: Standby time: |
Network HSPA/WCDMA: – Europe/Asia: 900/2100 MHzQuad-band GSM/GPRS/EDGE: – 850/900/1800/1900 MHzPlatform Windows® Phone OS 7.5Camera 5 megapixel camera with F2.2 lens, LED flash, and BSI sensor (for better low-light captures)Front camera: – VGAfront cameraHD video recording: – 720p HD video recording Internet GPRS: EDGE: Wi-Fi®: Bluetooth® Social Networking Location Tethering Recommended Windows System Requirements |
HTC unveils their new global lineup of Windows Phones [Joe Belfiore, Corporate Vice President, Windows Phone Program Management, Microsoft, Sept 1, 2011]
HTC just unveiled two new Windows Phones that will be landing in stores around the world later this year, running our latest version of Windows Phone. A lot of people ask me via Twitter “what phone are you using now”. I’m delighted to say in rotating through various phones and helping our partners finish them with high quality, I’ve spent quite a bit of time carrying one of the prototypes of these HTC phones and it’s terrific. For those of you who haven’t read the press details—here’s a quick recap. HTC introduced the phones in a series of meet up style events in London, Paris, Berlin and Madrid, and they’ll be broadly available from October 2011 globally, beginning in Europe and Asia, with pricing info to come later. In the meantime, let’s dig into what makes these phones awesome.
First up, the HTC TITAN features a big 4.7-inch screen with a slim 9.9mm brushed aluminum shell, and a front facing camera, is a great device for working or for playing. Movies, music and your favorite apps will really come to life on this big screen. Sometimes I hear feedback from some users that “fonts are a little small” on WP7—absolutely not the case on the TITAN! As designers, we love seeing the wide variation of phone sizes so that our customers can find one that’s the perfect fit for them.
The second phone announced today was the HTC Radar. The first thing you notice with this phone is the unique design, crafted with an aluminum unibody shell. The Radar also includes a front facing camera so you can video chat with your favorite people. I am really excited to see phones like the Radar, because it’s a great marriage of beautiful software and great hardware design.
A lot of you have asked us whether Mango will support front facing cameras—and now that these HTC phones have been formally announced, I can confirm officially that Mango does support these. We’ve included support for “switching to FFC” for photo/video shooting into the native camera experience and we’ve added API support to the application platform so ISVs can build all kinds of interesting apps using the FFC. We’ll have more announcements on some of the specific apps that will take advantage of this capability a little later on.
The announcement of these new HTC phones is a big milestone in our march to Mango, with many more exciting things still to come!
Microsoft Says Windows Phone May Exceed Researcher’s Market Share Forecast [Bloomberg, Sept 1, 2011]
Microsoft Corp. (MSFT)said its Windows Phone operating system may capture more than 20 percent of the smartphone market over the next two to three years with the help of hardware manufacturers and increased marketing efforts.
Forecasts by researchers Gartner and IDC, which expects a market share of about 20 percent in 2015, are conservative, said Achim Berg, head of Windows Phone marketing, in Berlin today.
Microsoft, the world’s largest software maker, is betting that Windows Phone will retake market share lost to Apple Inc. (AAPL)’s iPhone and handsets running Google Inc. (GOOG)’s Android software. The company will start offering the enhanced “Mango” version of its operating system, with functions including better social-media offerings, for the first time in Europe on two HTC Corp. phones, set to go on sale by Oct. 1.
HTC and other partners will run advertisement campaigns for the Titan and Radar phones, and the company has joined Microsoft in training “hundreds” of salesmen worldwide to better demonstrate the product, Berg said at the IFA consumer electronics fair. Microsoft plans to build on Windows Phone’s initial success with female consumers as well as with young and first-time usersto win market share, he said.
“We’re seeing an extremely positive response” to the Windows Mobile system, HTC’s President for Europe, the Middle East and Africa, Florian Seiche, said in an interview. “We’re now thinking that this year is a great time to get that momentum accelerated, to reach out to a broader group of customers.”
The Titan, which has an 8-megapixel camera with dual-led flash and a wide-angle lens, will sell for 599 euros ($855), while the Radar costs 399 euros [$570]. HTC is in talks with retailers and operators, Seiche said, adding that the phones will be broadly available in Europe.
…
“This is a completely new platform, it takes time,” said Berg. “It took time with Android, it took time with Apple. We have to show that we’re very capable and that we have the fastest and easiest phone.”
In April, Gartner forecast that the Android operating system will have the largest smartphone market share during the next four years, rising from 23 percent in 2010 to 49 percent in 2015. Apple’s iOS is predicted to grow from 16 percent to 17 percent, while Microsoft’s share will go from 4.2 percent in 2010 to 19.5 percent in 2015. IDC in June predicted that Microsoft may hold a 20.3 percent market share in 2015.
Notes:
– HTC’s most popular Desire S (announced Feb 15 as a follower to award winner 2010 Desire) is ~$US400 (Amazon) with rather similar specifications as Radar
– 3.7″ Super LCD as well as 1GHz Snapdragon™ MSM8255 processor, dual front and back cameras etc.
– So Radar could cost $US100-150 more even at the best retail shop
Gartner Says Android to Command Nearly Half of Worldwide Smartphone Operating System Market by Year-End 2012 [April 7, 2011]
Worldwide smartphone sales will reach 468 million units in 2011, a 57.7 percent increase from 2010, according to Gartner Inc. By the end of 2011, Android will move to become the most popular operating system (OS) worldwide and will build on its strength to account for 49 percent of the smartphone market by 2012 (see Table 1).
Sales of open OS* devices will account for 26 percent of all mobile handset device sales in 2011, and are expected to surpass the 1 billion mark by 2015, when they will account for 47 percent of the total mobile device market.
“By 2015, 67 percent of all open OS devices will have an average selling price of $300 or below, proving that smartphones have been finally truly democratized,” said Roberta Cozza, principal analyst at Gartner.
“As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers”, Ms. Cozza said. “Android’s position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets.”
Table 1
Worldwide Mobile Communications Device Open OS Sales to End Users by OS (Thousands of Units)
OS 2010 2011 2012 2015 Symbian 111,577 89,930 32,666 661 Market Share (%) 37.6 19.2 5.2 0.1 Android 67,225 179,873 310,088 539,318 Market Share (%) 22.7 38.5 49.2 48.8 Research In Motion 47,452 62,600 79,335 122,864 Market Share (%) 16 13.4 12.6 11.1 iOS 46,598 90,560 118,848 189,924 Market Share (%) 15.7 19.4 18.9 17.2 Microsoft 12,378 26,346 68,156 215,998 Market Share (%) 4.2 5.6 10.8 19.5 Other Operating Systems 11,417.40 18,392.30 21,383.70 36,133.90 Market Share (%) 3.8 3.9 3.4 3.3 Total Market 296,647 467,701 630,476 1,104,898 Source: Gartner (April 2011)
Gartner predicts that Apple’s iOS will remain the second biggest platform worldwide through 2014 despite its share deceasing slightly after 2011. This reflects Gartner’s underlying assumption that Apple will be interested in maintaining margins rather than pursuing market share by changing its pricing strategy. This will continue to limit adoption in emerging regions. iOS share will peak in 2011, with volume growth well above the market average. This is driven by increased channel reach in key mature markets like the U.S. and Western Europe.
Research In Motion’s share over the forecast period will decline, reflecting the stronger competitive environment in the consumer market, as well as increased competition in the business sector. Gartner has factored in RIM’s migration from BlackBerry OS to QNX which is expected in 2012. Analysts said this transition makes sense because RIM can create a consistent experience going from smartphones to tablets with a single developer community and — given that QNX as a platform brings more advanced features than the classic BlackBerry OS — it can enable more competitive smartphone products.
Gartner predicts that Nokia will push Windows Phone well into the mid-tier of its portfolio by the end of 2012, driving the platform to be the third largest in the worldwide ranking by 2013. Gartner has revised its forecast of Windows Phone’s market share upward, solely by virtue of Microsoft’s alliance with Nokia. Although this is an honorable performance it is considerably less than what Symbian had achieve in the past underlying the upward battle that Nokia has to face.
Gartner analysts said new device types will widen ecosystems. “The growth in sales of media tablets expected in 2011 and future years will widen the ecosystems that open OS communications devices have created. This will, by and large, function more as a driver than an inhibitor for sales of open OS devices,” said Carolina Milanesi, research vice president at Gartner.
“Consumers who already own an open OS communications device will be drawn to media tablets and more often than not, to media tablets that share the same OS as their smartphone,” Ms. Milanesi said. “This allows consumers to be able to share the same experience across devices as well as apps, settings or game scores. At the same time, tablet users who don’t own a smartphone could be prompted to adopt one to be able to share the experience they have on their tablets.”
Note *: An open OS makes a software developer kit (SDK) available to developers, who can use native application programming interfaces (APIs) to write applications. The OS can be supported by a sole vendor or multiple vendors. It can be, but does not have to be, open source. Examples are BlackBerry OS, iOS, Symbian, Android, Windows Phone, Linux, Limo Foundation, WebOS and bada.
Gartner’s detailed forecast is available in the report “Forecast: Mobile Communications Devices by Open Operating System, Worldwide, 2008-2015.” The report is available on Gartner’s website at http://www.gartner.com/resId=1619615.
IDC Forecasts Worldwide Smartphone Market to Grow by Nearly 50% in 2011 [March 29, 2011]
The worldwide smartphone market is expected to grow 49.2% in 2011 as more consumers and enterprise users turn in their feature phones for smartphones with more advanced features. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors will ship more than 450 million smartphones in 2011 compared to the 303.4 million units shipped in 2010. Moreover, the smartphone market will grow more than four times faster than the overall mobile phone market.
“Overall market growth in 2010 was exceptional,” said Kevin Restivo, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker. “Last year’s high market growth was due in part to pent-up demand from a challenging 2009, when many buyers held off on mobile phone purchases. The expected market growth for 2011, while still notable, will taper off somewhat from what we saw in 2010.”
To capture the strong consumer demand for smartphones, manufacturers have unleashed a steady stream of new models and features over the past two years. The battle for mind and market share has also resulted in stiff competition among the smartphone operating systems.
“Android is poised to take over as the leading smartphone operating system in 2011 after racing into the number 2 position in 2010,” said Ramon Llamas, senior research analyst with IDC’s Mobile Devices Technology and Trendsteam. “For the vendors who made Android the cornerstone of their smartphone strategies, 2010 was the coming-out party. This year will see a coronation party as these same vendors broaden and deepen their portfolios to reach more customers, particularly first-time smartphone users.”
Nokia’s recent announcement to shift from Symbian to Windows Phone will have significant implications for the smartphone market going forward. “Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share while other operating systems have brought forth new and appealing experiences,” added Llamas. “The new alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform. We expect the first devices to launch in 2012. By 2015, IDC expects Windows Phone to be number 2 operating system worldwide behind Android.”
Worldwide Smartphone Operating System 2011 and 2015 Market Share and 2011-2015 CAGR (listed alphabetically)
Operating System 2011 Market Share 2015 Market Share 2011-2015 CAGR Android 39.5% 45.4% 23.8% BlackBerry 14.9% 13.7% 17.1% iOS 15.7% 15.3% 18.8% Symbian 20.9% 0.2% -65.0% Windows Phone 7/Windows Mobile 5.5% 20.9% 67.1% Others 3.5% 4.6% 28.0% Total 100.0% 100.0% 19.6% Source: IDC Worldwide Quarterly Mobile Phone Tracker, March 29, 2011
CEO of Microsoft Germany to become Microsoft Vice President of Mobile Communications [April 14, 2010]
In an interesting move Achim Berg (46), previously CEO of Microsoft Germany, is moving to Redmond to become Corporate Vice President of Mobile Communications Business & Marketing, a newly created position. He will be responsible for all marketing and business development activities for Windows phones worldwideand report to Andy Lees, senior vice President of Mobile Communications.
“Achim Berg will be excellent addition, and brings his excellent management style and his practical sales and marketing experience in the Mobile Communications Business Team (MCB) . His experience at Deutsche Telekom, Fujitsu / Siemens and Dellgives a comprehensive view of our business. Achim will be a major asset to the Leadership Team and will contribute to the Mobility business and MCB to help the team succeed with the important Launch of our Windows 7 Phone, “said Andy Lees.
“The wireless market is essential for Microsoft. Already more smartphones are sold worldwide than PCs. Mobile Internet access has become the standard and is more important than the simple network with other devices. I see a huge opportunity for Microsoft in this innovative market, “said Berg.
Germany has been one of the stronger markets for Windows Mobile, with the Microsoft OS holding a 19.9% market share there, only after Symbian and iPhone and well ahead of RIM’s 5.4%, according to recent Comscore numbers.
Achim Berg, Corporate Vice President, Windows Phone Marketing [Feb 22, 2011]
Achim Berg is corporate vice president of Windows Phone Marketing, responsible for business performance and marketing for Windows Phone software and services.
Berg joined Microsoft in February 2007 as general manager of Microsoft Germany and area vice president Microsoft International. In his capacity as chairman of the Managing Board he was responsible for the operations of Microsoft Corporation in its third-largest subsidiary.
Prior to joining Microsoft, Berg served as a member on the board of directors of Deutsche Telekom T-Com, Europe’s largest telecommunications company, where he was responsible for marketing and sales of the company’s fixed line business since 2002. In addition he was appointed to the supervisory board of T-Mobile and Matav (the largest telecommunication company in Hungary). From 1999 to 2001, Berg held the position of managing director of Fujitsu Siemens Computers GmbH. Between 1995 and 1999, he performed executive sales roles for the computer manufacturer Dell Deutschland GmbH, most recently as director for midmarket customers. Berg made his first career steps from 1989 to 1994, when he worked in various sales positions for Bull AG in Cologne, Germany.
In Cologne, Berg completed his studies in computer science in 1989. He attended the European Potential Management Program at the European Economic School (EAP). Berg spends his free time with his family and participates in sports such as marathon running, skiing and golfing.
More on supply chain battles for …
preceding post: Supply chain battles for much improved levels of price/performance competitiveness [Aug 16, 2011]
Digitimes Insight: Acquisition of Motorola may enhance Android services [Aug 30, 2011]
Due to Google’s recent acquisition of Motorola including the tablet vendor’s mobile hardware business, market players have had growing concerns that Google may be heading toward the same business direction as Apple – to work on its own integration of software and hardware. With some of Google’s hardware partners already re-evaluating their strength of support for Android.
However, Digitimes Research believes that the chance for Google to put its focus on operating Motorola’s mobile hardware business is rather slim. Instead, through the acquisition of the hardware business, Google may be considering providing its partners with free hardware reference designs, which would improve its level of support and services, and could significantly affect the mobile device industry in the future.
If Google plans to put any focus on operating Motorola’s mobile device business, it would mean that Google will need to work on increasing the profitability of the hardware, but the idea would conflict with the original aims for Android – to lower the cost for consumers to access the Internet – since consumers will need to pay more to purchase the devices.
Meanwhile, Google is also unlikely to compete for market share through price competition as large shipments with low profitability can easily create inventory pile-ups during a economic slowdown.
Therefore, operating the business on a small scale, but maintaining its strategic role is the most suitable strategy for Google.
If Google’s operation of Motorola’s mobile device business shrinks down to only keeping teams for basic hardware design; software and hardware integration; and basic sales for future cooperation with telecom carriers, Google will be able provide free hardware reference designs for Android devicesto its brand and retail channel partners for production and sales.
Reference designs would greatly benefit brand vendors which have smaller production scales or are crossing over from other industries, as well as channel retailers and telecom carriers. These players will only need to place orders to Google-certified OEMs to be able to receive their shipments, completely eliminating R&D costs.
For Google, such a strategy would free the company from burdens such as back-end inventory, supply chain management, front-end marketing and after-sales services, while allowing Google to provide its users the same high-standard experience of Android, as well as the ability to control product quality.
For hardware players, which have strong R&D capabilities, if such a strategy comes true, these players will face tougher competition from smaller-scale players, as these players will be able to offer Android-based machines at lower prices, while still maintaining a standard level of quality.
For ODM players, their value of providing software and hardware design and integration services will be weakened as demand from clients will decline.
Samsung reportedly recruits ex-HP VP for PC business; considers buying webOS [Aug 29, 2011]
Samsung Electronics, despite refuting reports it plans to take over Hewlett-Packard’s (HP’s) PC business, reportedly has already recruited HP’s ex-vice president of PSG marketing Raymond Wah to handle Samsung’s PC sales, and the company is also reportedly considering purchasing webOS to compete head on against Apple and Google, according to sources from notebook players.
Both HP and Samsung have declined to comment about the purchase of webOS.
The sources noted that the acquisition of HP’s PC business, which has a rather low gross margin, may turn out to hurt Samsung’s panel and DRAM businesses that have rather high gross margins, therefore HP’s webOS may be the target that Samsung has the most interest in.
In addition, Google’s acquisition of Motorola, which may seriously threaten hardware brand vendors, could also trigger Samsung to purchase webOS as a counter measure, the sources added.
Regarding Recent Rumors about Samsung’s PC Business [Samsung Tomorrow, the Samsung Electronics Official Global Blog, Aug 24, 2011]
The recent rumors that Samsung Electronics will be taking over Hewlett-Packard Co.’s personal computer business are not true.
We hope this clarifies any confusion that may have occurred.
Samsung May Buy WebOS [Aug 30, 2011]
Samsung may purchase HP’s WebOS, in a move that would help the phone maker differentiate itself from other Android phone makers in the wake of Google’s Motorola acquisition.
HP recently announced it will spin off its consumer PC division and discontinue its WebOS operations, essentially exiting the smartphone and tablet business despite its software’s good reviews. Samsung, which earlier debunked rumors of acquiring HP’s PC division, may be investigating WebOS instead, according to website Digitimes.
The Korean company staked a claim for itself in the smartphone market with Android devices, like the growing Galaxy line, and has already developed its proprietary Bada platform, designed for newer smartphone users.
However, Google’s recently announced acquisition of phone maker Motorola is anticipated to change dynamics in the Android phone ecosystem as the company shifts from software into the hardware business. If Google becomes a probable rival, phone makers previously reliant on Android may choose to diversify their software options.
Many companies have already been doing this. HTC is set to launch a group of phones running Microsoft’s Windows Phone Mango release, and Samsung today announced it will roll out a line of Wave smartphones powered by Bada.
Acquiring WebOS would be another option for Samsung, as recent fire sales of HP’s discontinued TouchPad device illuminate the software, which has garnered strong reviews. With TouchPad stock nearly sold out, whoever owns the software may have a strong base of users that buys apps and attracts advertisers.
The OS already increased its market share in mobile advertising on the strength of the recent fire sale, one of many signs of a strange, surprising second life for the tablet and its platform. But HP may choose to retain its rights to WebOS and license the platform, as previously hinted.
However, because Samsung already has Bada, some believe HTC may be a more probable buyer of WebOS. The company uses third-party software on all of its phones, but may choose to increase its options as the Google-Motorola acquisition’s effects play out in the longer term.
WebOS was considered a moribund product when it initially launched with HP’s TouchPad a few weeks ago, but the surprisingly brisk fire sales may have given the OS at least a new lease. A new user base now exists for the software, and HP itself today promised software updates to cater to this new audience.
As the fate of Android after Google’s Motorola acquisition — as well as its increasing legal vulnerabilities in patent lawsuits — begins to loom over Android makers, many companies may eye WebOS in a new, favorable light.
Samsung enhances its own mobile platform with the launch of ‘bada 2.0’ [Samsung Tomorrow, the Samsung Electronics Official Global Blog, Aug 25, 2011]
Samsung Electronics has announced the bada 2.0 SDK (Software Development Kit), an application development tool for Samsung’s own mobile platform. Bada 2.0 is expected to be a catalyst in expanding the global distribution of bada smartphones, which have already received significant global sales.
Unveiled at Mobile World Congress in February 2011, bada 2.0 includes many compelling, new features. Borne of Samsung’s heritage in innovation, bada 2.0 brings together a wide variety of new capabilities including multi-tasking, Wi-Fi Direct, Near Field Communication (NFC) and voice recognition. It enables smartphone users to experience advanced services such as mobile payment, transport pass-card recharge and file sharing without Internet networking.
With the improved support for web applications including Flash and HTML 5, users can experience enhanced web capabilities. It also means that smartphones based on bada 2.0 can run any web application developed with Flash or HTML. Samsung expects that this upgrade will help to greatly expand its developer community into Flash and JavaScript as well as the existing C++ community.
A key feature for developer partners is the introduction of In-app Ads. Using the Ads API (Application Programming Interface) developers for bada 2.0 can easily insert advertisements, creating new revenue opportunities. Samsung has also upgraded and strengthened its application development environment, providing developers with increased support. An Emulator has been added to foster a development process suitable to the target environment. Tools such as Profiler optimize the device’s performance ensuring that resources like memory and processing power are used to their fullest capacity.
Samsung has enhanced the ‘Samsung Apps’ retail store and expanded full availability through to 121 countries worldwide. With this 2.0 version, more differentiated functions will be offered from Samsung Apps, including new purchasing options and recommendations.
“Samsung bada and our Wave devices continue to succeed around the world, taking advantage of the mobile technology and brand awareness of Samsung’s leadership in the market,”
-JK Shin, president and head of Samsung’s Mobile Communications Business
In the third quarter this year, three new Wave smartphones, powered by bada 2.0, will launch the market; the devices will range from premium models with enhanced performance to entry-level devices that focus on affordability. Bada 2.0 SDK can be downloaded from the bada developer site (developer.bada.com).
A Trio of new bada 2.0-powered ‘Wave’ Smartphones to Debut at Berlin [Samsung Tomorrow, the Samsung Electronics Official Global Blog, Aug 30, 2011]
Samsung Electronics has announced the launch of the flagship 4” chic smartphone Wave 3, the social-powerhouse Wave M and the smart-start Wave Y. These all wave smartphones will be on display at Samsung’s Stand at IFA 2011 in Berlin.
All three devices, borne of Samsung’s heritage in innovation, are powered by Samsung’s own new Bada 2.0 platform which brings together a wide variety of new capabilities including multi-tasking, Wi-Fi Direct, voice recognition and Near Field Communication.
ChatON is Samsung’s proprietary mobile communication service that works across all major mobile devices. A global cross-platform communication service links all your friends and contacts instantly. Micro-communities can be set up through group chat, while a web client allows the sharing of content and conversations between mobile and PC.
Samsung Apps, an integrated application store for Samsung smartphones, is also available. With an improved UI and enhanced store features, Samsung Apps offers a wide variety of applications from globally well-known content to locally-customized applications.
“Smartphones are gaining popularity by the day. The new additions to the Wave portfolio are the first to benefit from the power of our bada 2.0 platform; the full extent of our commitment is clear to see in each device. We’ve produced easy-to-use smartphones that will inspire the market,”
– JK Shin, President and Mobile Communications business
Smarts meet style, the Wave 3
The Samsung Wave 3 is a beautiful and chic smartphone that crams a market-leading 4” Super AMOLED display. Building on the Wave series’ style heritage in full metal design, the Wave 3 is the perfect device for the style-conscious consumer. Excellently constructed of anodized aluminum, the slim yet solid unibody design supports your active, on-the-move lifestyle. With smarter multi-tasking, seamless push notification and Wi-Fi Direct, the Wave 3 has the capabilities to keep you connected and entertained at all times.
The first ChatON equipped smartphone, the Wave M
The Samsung Wave M allows users to keep up-to-date with their hectic social lives with ChatON and Social Hub. With a wide 3.65” HVGA screen made from tempered glass and a metallic body, the Wave M lets users stay socially connected from everywhere. ChatON, streamlined messaging feeds, enhanced on-the-go web browsing and Wi-Fi applications deliver a seamless mobile experience. Wi-Fi Direct and NFC (optional) add further functionality.
A smart-start, the Wave Y
The Samsung Wave Y is the perfect device to introduce new users to the world of smartphone experiences. With a stylish metallic hairline body and large 3.2” HVGA screen, new users can take their first steps to mobile social networking with Social Hub and ChatON. Simple personalisation is enabled via the Live Panel, Lock Screen and Folder management, while Music Hub, a portable music manager, gives users a jukebox in their pocket.
Products Specification:
All Functionality, features, specifications and other product n formation provided n this content, including but not limited to the pricing, design, components, performance, benefits, capabilities, services and availability of the product, may vary by region and are subject to change without notice or obligation.
Asustek set to launch 5-6 Ultrabook models in October [Aug 29, 2011]
Asustek Computer is set to host a product launch conference for Ultrabooks in New York in October with prices to range from US$899-US$1,999, according to company chairman Jonney Shih.
Asustek will release 5-6 Ultrabook models in October with screen sizes of 11.6- or 13.3-inch.
Shih also noted that the recent price drop of several key components such as panels and DRAM has enabled the company to lower the overall cost of Ultrabooks, and with HP having abandoned its PC business, while Dell and Toshiba are expected to turn cautious about Ultrabooks, the new market is likely to be mainly propped up by Acer and Asustek.
Although Intel still has not accept downstream partners’ requests to cut Ultrabook CPU prices, the company has offered to provide extra assistance to allow its partners to launch sub-US$1,000 models, according to sources from upstream component players.
Asustek upbeat as shipments rise [Aug 27, 2011]
Asustek Computer Inc (華碩), the world’s No. 5 PC brand, yesterday said it expected revenues to regain their growth momentum in the third quarter, helped by a 16 percent growth in notebook computer shipments.
The company is aiming to ship 3.6 million notebooks this quarter, up about 16 percent from 3.1 million units last quarter, while it aims to double shipments of its tablet PCs to 800,000 units from 400,000 units, according to a company statement.
Shipments of netbook computers, which accounted for 13 percent of Asustek’s overall revenues in the second quarter this year, will grow slightly to 1.1 million units this quarter from 1 million the previous quarter.
…
Gross margins rose to 14.7 -percentfrom last year’s 11.9 percent, but were down from 15.5 percent in the first quarter of this year.
However, third-quarter gross margins might be “under pressure” because of Acer Inc’s (宏碁) aggressive promotion of its PCs in Europe to clear excess inventory, Asustek said.
The company, which is set to start selling its UX series ultrabook next month, is targeting a price range of US$799 to US$1,999, Asustek CEO Jerry Shen(沈振來) has said.
Acer said on Wednesday its ultrabooks would sell for between US$799 and US$1,199.
Intel has said it expected ultrabooks to initially sell for more than US$1,000, before dropping below that price point in the future.
Asustek will start selling higher-priced ultrabooks before it launches lower-priced models next year, Shen said.
Responding to analysts’ questions, he said Intel’s goal of seeing ultrabooks account for 40 percent of the consumer notebook market next year was “over-optimistic.”
He said since the product is still in the early stages of development and since there are issues to resolve such as heat dissipation and extending the battery life, the 40 percent target would only be achievable in 2013, after Intel launches its Haswell platform.
Shen also said it would focus on the Padfone — a smartphone-tablet combo— as its core smartphone development model.
[Padfone a 4.3-inch smartphone that can be inserted into its accompanying tablet’s rear docking unit, powering up the 10-inch panel to enable an enhanced multimedia experience. The tablet will only work when the smartphone is inserted into the dock.
ASUS Padfone Hands-On Introduction [May 31, 2011]]Here at ASUS we are firm believers behind the practice of design thinking. The Padfone has been specifically created to fulfill a demand for both smartphone and tablet users. It is a first of its kind innovation that allows you to switch seamlessly between pad and phone for a user experience that best-fits your activities, at any time. Internet access from the 3G network connection is shared between the phone and pad, as data storage is streamlined through a single storage pool.“Compared with HTC (宏達電) or Samsung, which are good at developing smartphones, our idea of incorporating the phone into the tablet will ‘wow’ consumers,” he said.
Alex Sun (孫聰敏), corporate vice president of Asustek’s personal mobile devices business unit, last month said the company was finding a niche in the smartphone industryafter its two-year smartphone partnership with US portable navigation device maker Garmin Ltd fell through in January.
“It is the smartphone, not the tablet, that will be the highlight of the Padfone,” Sun said, adding that the tablet will only work when the smartphone is inserted into the dock.
He said prices for the Padfone would be close to that of Apple Inc’s iPhone. The Padfone will be launched in the first quarter of next year.
ASUS Padfone – Behind The Scene [May 30, 2011]
‧Enlarge your screen size any time you need to ‧Seamless transition of applications between pad and phone ‧Eliminate data transfer hassle with a single storage pool ‧One SIM card for two devices ‧Use the pad as an extended battery to charge your phone ‧Have a video conferencing experience and easily share with family and friends
ASUS Padfone – Enjoy the benefits of both Pad and Phone. Make The Switch [May 30, 2011]
Check the exclusive behind the scene footage of ASUS Padfone and people centric design concepts such as seamless data transfer, expandable screen size, 1 SIM card for two devices and more.
Asustek’s Padfone to use new version of Android OS [Aug 10, 2011]
Asustek Computer Inc. said Wednesday that its upcoming device, the Padfone, will run the next version of Google Inc.’s Android operating system, codenamed “Ice Cream Sandwich” (ICS), but the company appeared to be uncertain about the future of its mobile phone business.
The Padfone, which will go on sale at the end of this year or in the first quarter of 2012, allows users to display pictures or videos on a 10.1-inch tablet from a 4.3-inch smartphone seamlessly and to extend the battery life of the phone when the two are combined.
“We chose the ICS because of its better integration across different platforms,” Alex Sun, corporate vice president and general manager of Asustek’s personal mobile devices BU, told reporters on the sidelines of a media briefing to promote the local development of mobile apps.
The ICS, slated to be launched in the fourth quarter of this year, will improve the interoperability among these devices, allowing app developers to achieve higher synergy, according to market analysts.
Sun said Asustek also plans to launch the second generation of the Padfone in the first half of 2012, which is expected to support long-term evolution (LTE) wireless broadband technology and three-dimensional (3D) graphics.
However, Asustek will not launch any new phones by the end of this year because the company needs to “think about the future direction of its mobile phone business” after a shift in Asustek’s strategy for its smartphone lines, Sun added.
Last October, Asustek, which has been selling smartphones under the Garmin-Asus brand since early 2009, said it will not introduce any more co-branded handset models.
Instead, Asustek launched two new smartphones in China in March this year running on China Mobile’s Time Division Synchronous Code Division Multiple Access (TD-SCDMA) network, with the aim of attracting entry and mid-level smartphone users in the booming Chinese market.
The Taiwan-based PC brand sold about 1 million smartphones worldwide last year, but the company has declined to give a forecast for its total smartphone sales in 2011.
HP may resurrect TouchPad, weighs PC spinoff [Reuters, Aug 30, 2011]
Hewlett-Packard Co may resurrect its TouchPad as it weighs a spinoff of its personal computer arm, the head of its PC division said, suggesting HP might revive a tablet that lasted just six weeks in the face of stiff competition from Apple Inc.
HP stunned marketstwo weeks ago, when it announced it may shed its PC business — the world’s largest after the $25 billion acquisition of Compaq in 2002 — as part of a wrenching series of moves away from the consumer market. Those included killing off the TouchPad tablet computer.
Now, the board of the largest U.S. technology company by revenue is expected to decide before the end of the year whether to hive off its PC arm — which began selling the TouchPad in July — into a separate company, considered the best option for shareholders.
Personal Systems Group head Todd Bradley told Reuters in an interview he intends to lead any standalone company created, and expects it to be a full-fledged computer maker spanning tablets, ultra-thin and all-in-one PCs.
“Tablet computing is a segment of the market that’s relevant, absolutely,” he said, without elaborating. He said a spinoff of the Personal Systems Group will bring the “best value” to HP shareholders for taxation and other reasons.
“My intention would be to lead it through this transaction … and if it’s a standalone public company, to lead that.”
Selling the PC division to a rival such as Taiwan’s Acer Inc, which acquired computer maker Gateway in 2007, or to China’s Lenovo Group Ltd, which bought IBM’s PC division in 2004, is not a desirable alternative, Bradley said.
“I would just say that the numbers don’t support that that strategy works,” he said, citing Acer reporting its first-ever quarterly loss last week.
HP has struggled in the PC market — a high-revenue but low-margin business — as popular devices such as Apple’s iPadlure consumers away.
Bradley is on a trip to China, Taiwan and South Korea to meet with employees, suppliers, government officials and media to convince them that HP’s PC business will remain robust and committed to Asian markets.
“China’s obviously a critically important market for HP as well as PSG,” he said.
SUPPLIERS, DON’T FRET
Bradley said HP will increase investments in Shanghai, and over the next three years expand its Shanghai manufacturing base, consolidate six employee sites into one campus, and make Shanghai a regional headquarters in China for the PSG.
“Regardless of what happens, we’re the largest PC company in the world. We need everybody energized, and while this isn’t business as usual, we need people to go out and sell products every day,” Bradley said.
Suppliers to HP PCs will remain largely intact, although the company may renegotiate and redefine the relationships.
“Unwinding the integration that’s taken place within HP will be enormous amounts of work and effort, justified by the return we think we’ll be able to provide to our shareholders.”
Nevertheless, he said, “we will be one of, if not the largest, customers of all of our major suppliers, be it Samsung to LG to Microsoft to Intel.”
The Palo Alto, California-based company is now exploring options for its WebOS software, which it acquired through the acquisition of Palm, of which Bradley is a former chief executive.
Bradley has said that a number of companies had expressed interest in possibly using WebOS as an operating system, but he gave no further details on Tuesday, saying that he is not in China to announce or even negotiate anything regarding WebOS.
Acer Ultrabook pushing for September launch, says paper [Aug 31, 2011]
Acer reportedly is aiming to launch its Ultrabook in September to compete against Asustek’s UX21, which is also set to appear in the month, and has been pushing its development schedule; however, because the Ultrabook has not yet entered mass production, the plan may still be changed, according to a Chinese-language Commercial Timesreport.
An Acer executive also pointed out that the company has already revised the internal design of its Ultrabook twice and the company will only launch 13-inch models initially, the paper added.
Tablet PC fever is already cooling down, says Acer chairman [Aug 25, 2011]
Acer chairman JT Wang, commenting on tablet PC’s impact on the notebook industry, pointed out that tablet PC fever is already starting to cool down and consumers are also being attracted by notebooks again with Intel’s Ultrabooks and Microsoft’s Windows 8 the major attractions.
Acer is already set to launch an Ultrabook in September with a price as low as US$799, noted Wang adding that Acer has performed surveys and discovered that consumers have a high interest in Ultrabooks.
Some players in the PC industry agree with Wang’s prediction and pointed out that tablet PCs are mainly marketed for entertainment purposes, different from notebooks, which are also tools for work and learning. Therefore, once the tablet PC market reaches saturation, consumers’ motivation to replace tablet PCs will be a lot lower than for notebooks, causing tablet PC sales to stagnate once volumes reach a certain level.
In addition to Acer and Asustek Computer, which plan to launch Ultrabooks in September, Dell, Toshiba, Lenovo and Hewlett-Packard (HP) are all set to launch models in the fourth quarter of 2011 or the first quarter of 2012. Taiwan-based makers of components such as batteries, hinges and chassis have also started small volume pilot production, and are set to start mass shipments in the fourth quarter.
Acer president Jim Wong pointed out that although Ultrabooks will only account for a small portion of notebook shipments in 2011, the percentage is expected to reach 25-35% in 2012, a number close to Intel’s prediction of 40% by the end of 2012.
As for Windows 8, Wang believes that the operating system will contribute a stronger sales boost to notebooks than tablet PCs and will also benefit brand vendors during the back-to-school season in 2012 as the operating system’s launch date will be close to that period.
Ultrabooks and tablet PCs are short-term fads, says Acer founder [Aug 5, 2011]
Acer founder Stan Shihhas commented that the fads for ultrabooks and tablet PCs are both short-term phenomena and urged companies in the notebook supply chain to come out with more value-added products through innovation.
Shih added that Apple achieved success with iPad through its outside-the-box thinking, which is an attitude that all notebook players should learn.
Commenting on Apple bringing tablet PC and smartphone products into the PC market to compete with PC players and creating a great impact on PC demand, Shih pointed out that PCs are the base of the IT industry and tablet PCs are also developed from the base; therefore, in the future, products will still need to go through the PC platform to create even more add-on value.
As for whether Acer’s upcoming 7-inch tablet PC, which is priced less than NT$10,000 (US$345), will stir up price competition within the tablet PC industry, Shih pointed out that consumers want products with low price and convenience, and these are pressures that each player will need to face. Currently, the competition within the tablet PC market is still on track for positive development.
Acer founder optimistic about the new transition of the company [July 29, 2011]
Acer founder Stan Shih, commenting on market watchers’ concerns that the company’s purchase of iGware is overpriced, at an exhibition on July 28, pointed out that software is priceless and he believes the acquisition will give Acer a strong base to transition.
With tablet PCs having strongly impacted the traditional notebook industry, Shih pointed out that Taiwan players, which in the past only focused on developing hardware, and so have no environment to develop software, are all facing the key moment for transition.
Shih pointed out that the acquisition is a good chance for Acer, since the company is currently in the middle of a great transition and possession of world-class technologies is a must. Through the acquisition, Acer will be able to acquire a foundation and can start strengthening it to help it become world-class. This is the key motivation for the acquisition. As for concerns about overpricing, Shih only noted that everybody has a different point of view.
As for rumors that Acer’s ex-CEO Gianfranco Lanci may join Korea-based PC vendor Samsung, Shih, on July 26, pointed out that changing jobs is an usual event in the IT industry and market watchers should put too much focus on the information.
Ultrabooks may push down mainstream notebook prices [Aug 30, 2011]
As several first-tier notebook vendors are set launch sub-US$1,000 Ultrabook models in the near future, sources from channel retailers believe the appearance of Ultrabooks is likely to push vendors to reduce prices for their mainstream consumer notebooks.
Currently, notebook models that adopt ultra-thin designs are mostly high-end models with ASPs of NT$35,000 (US$1,206), a gap of about 40% compared to the ASP of mainstream notebooks.
Since consumers are likely to compare the specifications and price of notebook vendors’ Ultrabook and mainstream notebook models to make their purchasing choice, while some players such as Acer are set to launch Ultrabooks with a price as low as US$799, or Asustek Computer US$899, a range similar to that of the mainstream notebooks; therefore, the vendors may need to reduce prices of their mainstream notebooks in order to successfully digest inventory, the sources explained.
Digitimes Insight: Ultrabook key lies in penetration of ULV CPUs in mainstream notebook market [Aug 18, 2011]
Facing tablet PCs’ assault and Apple MacBook Air’s strong performance, Intel and notebook supply chain players have been pushing Ultrabook products aggressively, hoping to re-boost shipment growth of the notebook industry, and Intel is hoping its cooperation with the notebook ecosystem will increase the company’s competitiveness against Apple, according to Joanne Chien, senior analyst of Digitimes Research.
For notebook brand vendors, Ultrabooks will become a key product to defend against tablet PCs and Apple’s expansion in the IT market; however, if Intel intends to develop Ultrabooks with a similar business direction as MacBook Air, the company will end up failingbecause of high costs and uncoordinated business models, and the company will also miss the important chance to further develop into ultra-thin notebooks before ARM-based Windows 8 notebooks appear in the market.
Therefore, Ultrabook’s target segment should be the traditional notebook marketand not the niche ultra-thin notebook market, Chien noted.
Chien noted that the ultra-thin notebook market with products such as MacBook Air, limited by product cost and business model, is unlikely to become the major battlefield for the brand vendors’ Ultrabooks, but the 14- to 15-inch mainstream notebook markets are expected to see demand recover because of the adoption of Ultrabook’s design elements such as thin and light physical shapes, longer battery times, and faster boot times.
Chien added that allowing ultra low voltage (ULV) processors to penetrate into the mainstream notebook market would generate Intel more positives, compared to limiting them to the ultra-thin notebook market. The action would also help Intel to create a beneficial lineup to prevent ARM group from cutting into the notebook market; however, such a move will require Intel to compromise on its ULV CPU pricing.
First real chances for Marvell on the tablet and smartphone fronts
especially because: Kinoma is now the marvellous software owned by Marvell [Feb 15, 2011]
Update [Aug 21, 2012]: ZTE’s U880 is based on Marvell’s then market leading PXA920 single chip SoC, and was introduced a year ago at a list price of ¥1499 – US$235 but the street price came down to ¥958 – US$150 in October and now it is as low as ¥699 – US$110 [Aug 21, 2012], actually on Amazon in China (see: http://detail.zol.com.cn/cell_phone/index284242.shtml). ZTE achieved U880 sales of more than 3 million by May 15, 2012 by which it was the star TD smartphone as per 中国移动将推全频段TD终端 普及HSUPA report from Communications World Network.
End of update
Earlier updates: – Marvell Technology Group Hones Edge [Seeking Alpha, Jan 19, 2012]
…
For investors the last few years with Marvell have been tough. The stock pays no dividend. After splitting in 2004 and again in 2006, the stock price entered 2007 at well over $20 per share. At the 2008 bottom it hit a low around $4.48. Today it ended sharply up at $15.12 and represents a market capitalization of $8.8 billion.
These stock price gyrations exaggerated Marvell’s changes in revenues and net income. Total 2006 (fiscal 2007) revenue was $2.24 billion, with slightly negative net income. Revenues for 2010 (fiscal year 2011, ending January 29) were up to $3.6 billion, with net income hitting $904 million. This fiscal year 2012 revenues are trending towards $3.45 billion, but with just $690 million net income.
…
Meanwhile the main good news has been the rapid ramping of sales of Marvell-processor based smartphones in China. Marvell’s chips not only include the processor, but most of the functions needed to run a smartphone (graphics, cellular modem, wi-fi, bluetooth). Thus while brand-happy Chinese are dying (almost literally) to get iPhones, the middle-class masses are buying Android based smartphones that run on a new high-speed, invented-in-China protocol, TD. The ramp in revenue from this in calendar 2012 will be substantial, and the baseline should be noted in the Q4 report due in early March.
Which brings us back to CES (and leaves out Marvell’s leading enterprise-grade Wi-Fi and wired internet switch chips). I can only hit highlights, so many products were introduced.
Foremost, Google (GOOG) chose Marvell’s ARMADA 1500 HD Media System-on-Chip (SoC) for the next generation of Google TV. While there is no guarantee that Google TV will become a mass market product, it does much to validate the hundreds of millions of dollars Marvell has invested in research and development for ARMADA and related technologies. ARMADA is ARM-based and contains many of the same technologies used with smartphones and tablets. Google has worked closely with NVIDIA (NVDA), Qualcomm (QCOM) and other ARM-based chip designers; this is a clear sign Marvell is also in the inner circle. The ARMADA chip series has been adopted by OEMs for a wide range of consumer and business appliance applications. See also ARMADA and PXA application processors.
Plug computers are a Marvell invention: inexpensive, small but powerful computers that plug directly into electric sockets and can act as local servers. SMILE plugs are designed to connect a classroom of up to 60 students and complement the One Laptop per Child program and Marvell ARMADA based low cost, low power tablet computers. This is mainly for developing nations, but given funding shortages should be considered by U.S. schools as well.
In storage, much has been said about replacing hard drives with SSDs, and PCs with Flash-based tablets. Change has come slowly. Marvell already leads in SSD controller chips. Now it introduced a chip that attached through PCIe, an existing, faster port than the standard SATA disk port. Everyone agrees this will be popular. Alternately another chip allows for an SSD and hard drive to function together better, to lower response times while keeping bulk storage costs low.
Consumer home connectivity and automation were addressed by several products. New models of Avastar wireless chips make it easier for all sorts of devices to connect, including Internet phones and video surveillance. Lighting with LEDs was specifically addressed with new, automation-ready chips. The Smart Energy Platform, a combination of a wireless microcontroller and management software, is aimed at lowering price points for energy-conscious appliances in the home.
Except for Google, OEMs will make their own announcements as branded products become available this year.
I will wait on management’s Q4 fiscal 2012 in early March before trying to estimate directionality for the new year. Technology is rapidly evolving. More individual devices mean more information needs to be stored in the cloud, requiring in turn more HDD storage and connectivity. All these trends favor Marvell, but competitors will be gunning for the same revenue and profits.
What do I think would most enhance shareholder value? A dividend. As of last quarter Marvell had 2.4 billion in cash, no debt, and cash flow of $262 million. Marvell has used its cash mainly for stock buy backs, and is likely to continue to do so.
– China Outstrips U.S. in Smartphone Market [Nov 23, 2011]
Deliveries of smart phones to operators and retailers in China grew 58% in the third quarter from the previous quarter to 24 million units. That surpassed 23 million units delivered to the U.S. market, down 7% from the previous quarter …
Nokia Corp. had the largest share of China’s smartphone market in the third quarter, with 29%. … Samsung Electronics Co. Ltd. is chasing hard with 18% of the Chinese market …
Strategy Analytics estimates that 57% of the world’s handsets were manufactured in China in 2010. … two of Nokia’s eight production facilities are based in China and the company said China is also one of its bigger suppliers of mobile handset components. …
– TD-SCDMA: US$3B into the network (by the end of 2012) and 6 million phones procured (just in October) [Oct 18, 2011]: meaning a mature TD-SCDMA market (finally) with 627 million potential customers of which only 6.4% are on the 3G
– Marvell, Lenovo and China Mobile Team Up To Drive Mass Market Adoption of China’s 3G TD-SCDMA Smartphones [Oct 26, 2011]
Marvell (NASDAQ: MRVL), a worldwide leader in integrated silicon solutions, today announced the launch of Lenovo’s LePhone A66t, a 3.5-inch high-definition screen smartphone customized for China Mobile’s 3G TD-SCDMA market and priced in the 1,000 RMB range [US$ 157]. The LePhone A66t is powered by the Marvell® PXA918 [@624MHz] platform, the first commercially available single-chip solution that integrates a high-performance, low-power application processor with an advanced multimode modem. Marvell’s advanced low-power TD single-chip solution is designed to enable exceptional user experience for watching mobile TV, navigation, video conferencing, social networking, and other popular mobile applications. It also features the Marvell Avastar™ 88W8787 wireless solution, which is Bluetooth 3.0 and FM enabled, offering exceptional Wi-Fi range with beamforming technology, robust 802.11n connectivity and crystal clear audio quality.
…
“As the second largest provider of PCs and other consumer electronics worldwide, Lenovo is committed to drive the connected lifestyle for billions of consumers around the world. Our LePhone A66t is an ideal mobile device that enables consumers easy access to social networking, e-commerce, gaming and mobile TV at an affordable price of around 1,000 RMB,” said Feng Xing, vice president and general manager of business operation at Lenovo. “Our partner Marvell is one of the top semiconductor leaders that has delivered the most advanced and competitive China 3G TD-SCDMA solution. I believe the introduction of the Lenovo LePhone A66t is a game-changer for the mass adoption of China Mobile’s 3G smartphones.”“We’re happy to see the successful collaboration between Marvell and Lenovo for creating a world-class China 3G smartphone,” said Xing Hongtao, Deputy General Manager of Marketing, China Mobile Beijing Branch. “China Mobile is very excited on the fast adoption of the advanced 1,000 RMB smartphones and we’re confident of the explosive smartphone growth in the years to come.”
Lenovo’s LePhone A66t smartphone will provide consumers a high quality CMMB digital TV experience, along with best-in-class Wi-Fi connectivity, all delivered in a sleek and sophisticated design form factor. Powered by the Marvell PXA918, Lenovo’s LePhone A66t also features Android 2.2 Operating System, Mobile Hotspot capability, a 3.5 inch high-definition screen with multi-touch support, Marvell RF808 RF transceiver and a Marvell PM8607 integrated audio and power management solution.
For more information about the Marvell PXA918, please visit www.marvell.com/communication-processors/pxa918/ or contact a sales representative.
Marvell continues to drive mass market adoption of China’s 3G TD-SCDMA standard and affirms the leadership of its PXA920, the industry’s first commercially available single-chip TD-SCDMA solution, and its Avastar 88W8787 wireless solution
…
… supporting China Mobile’s TD-HSPA (Time Division High-Speed Packet Access) network. It also features the Marvell Avastar™ 88W8787 wireless solution, which is Bluetooth 3.0 and FM enabled, offering exceptional Wi-Fi range with beamforming technology, robust 802.11n connectivity and crystal clear audio quality. The phone is available now through the retail stores of China Mobile, the largest mobile carrier in the world with over 650 million subscribers.
Update: Price of Samsung S5820 [Aug 21, 2012]: ¥1288 – US$203 (see: http://www.xj1616.com/product-1797.html)
The price leader is the ZTE-T U880 which has similar specification and a street price of ¥699 – US$110 [Aug 21, 2012] as the lowest.on Amazon in China (see: http://detail.zol.com.cn/cell_phone/index284242.shtml).
End of the update
– Price of Samsung S5820 [Oct 22, 2011]: ¥1798 – US$282 (see: http://www.xj1616.com/product-1797.html)
[¥2518 – US$395 is shown striked over, so that could be a kind of list price.]
The price leader is the ZTE-T U880 which has similar specification and a street price of ¥958 – US$150 (see: http://detail.zol.com.cn/cell_phone/index284242.shtml). The list price is ¥1499 – US$235, but the W-SCDMA ZTE Blade version is just ¥1280 – US$200 with street price as low as ¥898 – US$141. Keep in mind however that the later has an only 750 DMIPS CPU [ARM1136 @600MHz] while the PXA920 has an 1168 DMIPS CPU [Marvell PJ1 Sheeva @800MHz].)
– Marvell Drives New Rollout of TD-SCDMA Smartphones from China Mobile, the World’s Largest Mobile Operator [June 28, 2011] (emphasis is mine)
ZTE Launch Signals New Era of TD-SCDMA Smart Devices in China Powered by Marvell’s Industry-First Single Chipe Solutions
…
Blade U880, one of ZTE’s flagship smartphones, is powered by the Marvell® PXA920 and features a 3.5 inch WVGA capacitive touchscreen at a resolution of 800 x 480 pixels, delivering exquisite pictures with rich colors and multi-touch. Other features include Android 2.2 support, a TD-SCDMA +WLAN dual wireless Web connection, WLAN-AP wireless routing, CMMB (MBBMS) mobile phone TV, a 5 megapixel auto-focus camera, 720p high-definition video, GPS/AGPS navigation and a 3D graphics processing accelerator.
The TD version of ZTE Blade could be price leader because except the PXA920 SoC the rest of it is based on ZTE’s highest volume smartphone, the W-CDMA-based ZTE Blade.
See: ZTE Achieves 35 Million Handsets Milestone in First Half of 2011 [Aug 9, 2011]
In 2011, ZTE’s Blade also became one of the world’s top-selling smartphones. Through partnerships with approximately 80 operators globally [see the ZTE Blade in wikipedia for operator branding], ZTE’s Blade is now available in nearly 50 countries and regions. The Blade’s daily sales in China are the nation’s highest for Android smartphones, averaging 16,000 units per day. ZTE has now sold 2.5 million Blade handsets globally and expects to break the five million mark this year.
[This was actually achieved by a big order: ZTE Receives Order for 2 Million ZTE Blade V880 Smartphones from China Unicom [Sept 26, 2011]]
– Samsung S5820[-TD-HSDPA] [Samsung product page in Chinese only, Sept 14, 2011, as translated by Google]
Metallic appearance
– Metal body delightful sparkling.Android ™ 2.3 smart operating system
– Android ™ 2.3 smart operating platform one-upmanship.Social applications pre-installed
– Pre-happy network, all network, flying letters, Sina microblogging, social network are collected, and enjoy social fun.WLAN high-speed Internet
– WLAN high-speed Internet access speed challenge.CMMB mobile TV and mobile data services
– CMMB mobile TV and mobile data services, rich applications endless.
– Marvell Showcases 16 China Mobile TD-SCDMA Smartphones from Leading Global OEMs at PT/EXPO Comm China 2011 [Sept 25, 2011]
Product display at PT/EXPO highlights ongoing collaboration between Marvell, China Mobile and leading global OEMs to deliver affordable, advanced China’s 3G TD-SCDMA smartphones to the world’s largest mobile market
Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, today announced it will showcase a full suite of China’s 3G TD-SCDMA solutions at PT/EXPO Comm China 2011 in booth 1B005. The lineup includes smartphones, tablets and mobile hotspots powered by Marvell’s PXA920 single-chip product line and the PXA1202, the industry’s first Downlink Dual Carrier (DLDC) TD-HSPA+modem. Considered the most influential exhibition for China’s burgeoning communications industry, PT/EXPO Comm China 2011 takes place September 26 to 30 in Beijing. Marvell will demonstrate a total of 16 TD smart devices that feature its single-chip solutions from leading global OEMs: ASUS, Hisense, Huawei, Guangdong Mobile, Motorola, RIM, Samsung, Sharp, Sony Ericsson, Yulong and ZTE.
“We’re very pleased to see the great progress we’ve made with our vision of the connected lifestyle for everyone in the world. I believe the breakthrough in our China’s 3G TD-SCDMA technology with the largest mobile carrier, China Mobile, in the largest mobile market, is a major milestone and testimony to our vision. When China Mobile began its mission to build an advanced and affordable smartphone more than four years ago, Marvell was the major silicon partner who committed to the program because we believed in China Mobile’s vision and bright future of this great opportunity,” said Weili Dai, Marvell’s Co-Founder. “I believe Marvell has enabled a quantum leap in the development and adoption of the TD-SCDMA standard. For example, Marvell is leading the way to a new era of seamless global connectivity for the masses with the industry’s first single chip 3G/4G modem with support for FDD-LTE, TDD-LTE, HSPA+, TD-SDMA, and EDGE. Now through our work with other industry leaders, billions of end users can experience high-performance web browsing, live video, 3D gaming and other popular features on affordable, advanced devices including smartphones, tablets and mobile hot spots. I am very proud and thankful for Marvell’s global team of engineers for their hard work, innovation and dedication to move the industry forward. The products we are showcasing exemplify what can be accomplished with cutting-edge technology – and this is only the beginning of what’s to come with our continued commitment to TD-SCDMA.”
Marvell has partnered with the TD Industry Alliance (TDIA) at the show to demonstrate the rapid adoption and product implementation of TD-SCDMA. With its technological achievements and commitment to innovation, Marvell has been a strong supporter and contributor to the evolution of the TD-SCDMA industry in China. Other government, telecom operators and Marvell partners such as MIIT and China Mobile will also be in attendance, making the event the de facto meeting place for decision-makers in the TD ecosystem.
All of the products to be displayed – ranging from entry-level smart devices to mid-level devices with rich multimedia functions and 3D graphics – feature Marvell’s PXA 920 family of silicon, including:
- The PXA920 – The industry’s first single-chip TD solution designed for multimedia-centric handsets featuring support for both TD-SCDMA and GSM/EDGE and now shipping in more than 10 devices.
- The PXA918 – Tailor-made for entry-level smart devices, featuring 55 nm technology, 624 Mhz processors and rich multimedia functions.
- The PXA920H – Designed for mid- and high-end smart devices featuring 55 nm technology, a 1Ghz processor and support for 720p video and 250mpps 3D graphics.
Marvell will also showcase the industry’s first DLDC TD-HSPA+ Modem PXA1202, a pivotal milestone in advancing China’s TD-SCDMA standard, which can help to achieve 4X data rate increase on TD-SCDMA networks. Featuring 40 nm technology and backwards compatible with previous generations of TD-SCDMA network equipment, the PXA1202 supports DLDC, 64QAM and TS0 enhancement technologies. It is also designed to enable seamless performance with bandwidth-hungry mobile applications and multimedia devices.
Marvell’s PXA920 Family of SoCs
|
PXA918 |
PXA920 |
PXA920H |
|
| Target market | entry-level smart devices (a lower-cost yet high performance solution for multimedia-centric handsets) | multimedia-centric handsets | mid- and high-end smart devices (to provide higher performance solution for multimedia-centric handsets) |
| Silicon technology | 55 nm | 55 nm | 55 nm |
| Clock frequency | 624MHz | 806 MHz | 1GHz |
| Dhrystone performance | 870 DMIPS | 1130 DMIPS | 1400 DMIPS |
| Memory interface | LPDDR1 | LPDDR1 | LPDDR2 |
| 3D graphics performance | up to 8Mtriangle/s and 150Mpixel/s fill rate | up to 10M triangles/s sustained (20M triangles/s peak at 50% cull rate) and 200M pixels/s fill rate | up to 12Mtriangle/s sustained and 250Mpixel/s fill rate |
| Video playback performance | D1 at 30 fps for H.264, WMV, MPEG-4, H.263 | 720p at 30 fps for H.264, WMV, MPEG-4, H.263 | 720p at 30 fps for H.264, WMV, MPEG-4, H.263 |
| Video capture performance | D1 at 24 fps for H.264, WMV, MPEG-4, H.263 | D1 at 30 fps for H.264, WMV, MPEG-4, H.263 | D1 at 30 fps for H.264, WMV, MPEG-4, H.263 |
The block diagram for the SoCs is the same as shown by the PXA918 case below (only the above data written into the blocks is different):

… the rest is in the: Complete information in PDF: Marvell PXA920 Family of SoCs [Sept 25, 2011]
End of earlier updates
How Marvell is doing after Marvell’s single chip TD-SCDMA solutions beaten (again) by two-chip solutions of Chinese vendors [July 11, 2011] despite High expectations on Marvell’s opportunities with China Mobile [May 28, 2011] as well as Marvell to capitalize on BRIC market with the Moby tablet [Feb 3, 2011]?
All excerpts below are from Marvell Technology Group’s CEO Discusses Q2 2012 Results – Earnings Call Transcript and the related Question-and-Answer Session[Seeking Alpha, Aug 18, 2011]. If no question is present before a statement from a Marvell executive then it is from the presentation part. The order of excerpts is different from that of in the transcripts. Sehat Sutardja is the CEO of the company, while Clyde Hosein is Marvell’s CFO.
First question is, you guys recently — made your first foray into the tablet market. It was — I believe it was a VIZIO Tablet launched through Costco. I was wondering if you can give us any color on kind of what the initial uptake or feedback has been around that device?
Clyde Hosein: It’s still early, Sanjay, you pointed to our first foray. The price point is, we believe, is very attractive. So it’s geared for people who perhaps cater for the higher end ones. And that price has been coming down, and expected to come down in the future, and as we develop more and follow-on products. So initial reaction is very good, but it’s still early. And I don’t think we want to make too much out of it at this early stage in the game, but it’s, I think, price performance in a very good place.
All the relevant information about the VIZIO tablet, as well as VIZIO’s general CE strategy you can find in Innovative entertainment class [Android] tablet from VIZIO plus a unified UX for all cloud based CE devices, from TVs to smartphones [Aug 21, 2011].
Sehat Sutardja: … in our mobile and wireless end market, Q2 revenues increased approximately 18% sequentially and represented approximately 26% of our overall revenues. The sequential increase was driven by growth from our new products such as TD in China, and seasonal growth from our wireless connectivity solutions. We believe the headwinds that faced our mobile and wireless end market in the prior quarters are mostly behind us, and we expect to make solid progress moving forward.
…
Today, we continue to be the only provider of a single-chip TD smartphone solution. These has resulted in over 20 TD smartphones being deployed both at OEM providers and white box manufacturers with our solutions.
For example, during the last quarter, ZTE announced our 4 new Marvell-based TD devices. In addition, Motorola, Huawei, Samsung, and others are currently deploying TD smartphones based on Marvell’s solutions. We are proud to say that working closely with our customers, we have helped them achieve an unsubsidized price point of $100 for TD smartphone, a first in the industry.
In the coming months, many of these handsets will be deployed in multiple Chinese provinces, both through the carrier and the channel. Our revenues for TD smartphones have roughly doubled in the last quarter, and we expect double-digit sequential growth again in the third quarter.
…
In addition to TD, business at our largest existing mobile customer [obviously RIM] has stabilized. We expect new 3G handset devices with Marvell solutions, Marvell silicon, to come to the market in the near term, targeting the high-volume segment. Further expanding our customer base during the second half of our fiscal year, we expect to launch multiple Android-based handsets targeted for consumers in Europe, Asia and South America.
… when does, or does RIM become kind of irrelevant in the context of the overall mobile and wireless business?
Clyde Hosein: … Our dependence, however, on any single customer in the mobile space today is much lower than it was at any given period since we bought this business 5 years ago. So as Sehat mentioned earlier, we are ramping up on TD. That’s beginning to do very, very well. Marvell is really acing it on the smartphones part of it. We mentioned earlier, we’ve got price point as low as $100. This is unsubsidized into the channel. We believe that there’s a huge demand for — a huge inflection point for low-cost smartphones, and we believe we’re delivering that in this space. In addition to that, we are on the cusp and inflection of non-TD Android-based smartphones. There’s a couple that we expect to come out, we had said second half of this year, that’s still on track. So you’ll see that probably in the next quarter or 2, you’ll see very [indiscernible]. …
Sehat Sutardja: I think investors should not discount RIM. We continue to work closely with RIM in delivering new solutions. They will make the product to look really, really nice, and better performance as well. So don’t discount that. Don’t discount it at all.
Sehat, what’s kind of the read through on demand and sell-through of either the high-end Android or OMS-based TD phones thus far?
Sehat Sutardja: So as we said, we are the first to work with our customers to deliver $100 TD smartphones. This is unprecedented. Just about a year ago, these phones are [were] selling for about $400 to $500 because they are [were]based on multiple chips in a system and [that] requires a very complex implementation. As the price gets to the $100 price point, the demand actually is increasing rapidly. This is what we expect to see. And we projected this was going to happen, and we’re seeing that. We’re seeing the customer demand is increasing. And also as more and more of these products [are] qualify[ied] by China Mobile to be released into the market, we expect the volume will continue to ramp. So we’re talking about phones there that are not much higher than a low end — I mean, like a high-end feature phone. Maybe even a similar price point, just if you take into account of the touchscreen feature phones. Literally, there’s not much difference in the bill of material to build those higher touchscreen feature phonesbecause these smartphones that we’re delivering. So we are very, very optimistic that more and more — the success of many of these customers will lead to other successes.
I’m kind of curious specific to the TD business. Can you help us quantify what percent of mobile wireless it is today? And as we think about kind of the market opportunity here, where do you think that can go over the next several quarters?
Clyde Hosein: So it’s a small part today. It’s just getting started and we think, as I have indicated, we think it’s a huge opportunity. We aren’t disclosing any, whether it’s TD or anything but specific segments. But it’s a small percent of the total today. And looking forward, a lot will depend on the consumption rates in China. We are opening up — or there is a lot more channels opening up in the next few months, so I expect that to pick up. Especially wide-box channels in each of the provinces that open up with these phones. So that should expect to pick up. Tough to predict. We think it’s a huge opportunity. There is several hundred million people who at the right price point, a significant percent of them should convert. But I think the next few months would tell us better. So we firmly believe and continue to believe that these smartphones at this price range, again $100 at the low end unsubsidized, we’re already there within 2 quarters of introduction of the technology. We think that’s an inflection point for demand. It’s hard to predict what the next 2 quarter’s demand is going to be. They sell-through today, some of our revenues for the quarter is already on a sell-through basis, granted some of it is in channel. But some of it is already sell-through. People have phones already, users, and we expect that to accelerate. But the penetration rate since the new market, new country, new set of users, difficult to predict near term. We are bullish in the long haul.
Sehat Sutardja: But in the long run, I think every time you ask for a short-term, a quarter, 2 quarters, I consider short-term projection. That’s very hard to project ramps. They can be — where the slope could be 10% slope, or 5% slope, or 15% slope. So those kind of projection is extremely dangerous to provide. But what we believe internally is that when you — when China Mobile has 500 million plus — or 550 to 600 million subscribers, okay, we can model whether it’s, okay, 2 to 3 years from now whether the 30% of it will be TD smartphones. Is that going to be 40%, is it going to be 30%? Now this is a kind of model that we can play. Of course everything is based on the price elasticity. So if the price goes to $100, how many percent do we expect this thing to be maturing at. When price goes to $70, what does it mean? And I don’t see any reason why this thing cannot be $70 in a year or so from now, for example. So we are bullish in the long run. Just a short term look, it’s very hard to say exactly what that slope begins to look like.
Let me just ask you about the TD LTE transition. … Will those be phones or will those be downloads [dongles]? And as you speak to China Mobile, how do they balance the transition to TD LTE with the extensive investments they’ve made in TD-SCDMA?
Sehat Sutardja: Well, yes, TD LTEs, as you should expect in any new deployment, the dongle will definitely will go in first. It’s easier to qualify the dongle. But the biggest volume, obviously, is not in dongle, the biggest volumes will be the handset. And when you go to the handset, more likely you will go into the highest end, highest price, the high-priced handset. So that will be, more likely, the phase-in of the TD LTE. So nothing surprising. So, okay, the key is, okay, over time, is to build lower price higher integration single-chip solutions to get to the mass-market TD LTE. So don’t expect that to happen, the volume to ramp up on the mass-market any time in next year. But to get a TD, as you say, China Mobile is really investing huge amount of dollars and resources in the infrastructure, base stations, several hundred — more than 200,000 base stations deployed with TD-SCDMA. So those are the ones that most likely to be ramped up first, okay, and then follow a certain selected cities — I mean, maybe not in every part of city, but like certain, in maybe the downtown area, where maybe they will start deploying a trial TD LTE deployment to test the system. Well, maybe, I don’t know, a year or so before they were all moved — before they all spread it out to the more major market. So we have nothing surprising. These things will have its own course. The key for us is to think we work very close with China Mobile, also, to make sure they have our specifications for the TD LTE is what they need.
… can you guys review where you stand with … not TD LTE, but just traditional LTE?
Sehat Sutardja: … So related to FDD, LTE, or TDD LTE, we have already sample[d] FDD LTE, so we talked last quarter. So what we’re talking about the TDD, is that the LTE and the TDD, is we’re we have to wait for that sample at the end of this year, specifically related to the requirements that China Mobile are putting into the marketplace.
Innovative entertainment class [Android] tablet from VIZIO plus a unified UX for all cloud based CE devices, from TVs to smartphones
Update: Vizio Jumps Into PC Fray [The Wall Street Journal, Jan 7, 2012]
Vizio Inc., which shook up the market with inexpensive high-definition televisions, now wants to become a computer manufacturer.
The Irvine, Calif., company, which ranks as one of the top sellers of televisions in the U.S., plans to show a line of thin laptop computers and all-in-one desktop PCs running Microsoft Corp.’s Windows software next week at the Consumer Electronics Show in Las Vegas.
Vizio, which also produces Blu-ray players and a tablet, says it worked on its computer designs for two years in attempts to offer an aesthetic that competes with Apple Inc.’s popular products but at a lower price.
Vizio says it spent months, for example, shaving millimeters from its desktop computer so the central processing chip could hide in a sleek base while the screen stands attached to its thin aluminum neck.
“It doesn’t look mechanical or industrial,” said Matthew McRae, Vizio’s technology chief. “The industrial design is something we sweat.”
The closely held company said it is well aware it is entering an already crowded market. Hewlett-Packard Co., Lenovo Group Ltd., Dell Inc., Acer Inc., Toshiba Corp. and Asustek Computer Inc. are among the competitors that have staked out nearly all of the computer market. Most compete for attention from either price-conscious consumers or value-focused corporate customers.
One result has been continually falling prices and ever-tight profit margins. But Vizio said it believes its brand will entice consumers looking for distinctive designs at attractive pricing.
It is not yet specifying price points for its computers, which aren’t expected to go on sale until May. But Mr. McRae said they will cost “substantially less” than comparable products from Apple. He said the company isn’t shooting for the price range of low-end laptops, many of which sell for around $499.
The announcement comes as many other companies are trying to emulate Apple’s ultra-thin MacBook Air—which starts at $999 for an 11-inch screen—with models called ultrabooks that mainly range in price from $899 to $1,400. Vizio isn’t using the ultrabook moniker, but its laptops are also thin and offer screens ranging from 14 inches to 15.6 inches.
Vizio has been able to offer its televisions, accessories and tablets at lower prices by keeping a small staff and restricting itself to a smaller number of products. Vizio also standardizes many parts across its product line, allowing it to buy parts in bulk for cheaper prices.
The company expanded its lineup to include an 8-inch tablet, which uses Google Inc.’s Android mobile operating system. Vizio said its supply of the device—priced at $329, compared with the $499 entry price for Apple’s 9.7-inch iPad—quickly sold out after the debut in August, marking unusual demand in a crowded market where few iPad rivals have done well.
“We underestimated demand,” Mr. McRae said. He declined to disclose sales other than to say the company sold out of its initial inventory in four months and that unit sales are “way over six-figures.”
Mr. McRae said his team is working on software that will help Vizio’s televisions to share content, like movies, with its computers and tablets connected to a home network. That software, which Vizio said it plans to offer for competitors’ laptops and tablets as well, will be part of a larger strategy to tie its line of products together.
A planned update of the software will help different devices interact with one another, Mr. McRae said. A customer watching “Two and a Half Men,” for example, could open a program on his Vizio laptop that would tell him details about the episode, offer other information on the series and even connections to social networks.
Such features could help the company distinguish itself in the crowded PC market, said Tom Mainelli, an analyst at IDC.
“If they’re smart about how they bundle these products together, and make it clear your Vizio PC will talk to your Vizio TV and media tablet, it could be pretty interesting,” he said. “Customers want to share content across these devices.”
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VIZIO 8” Tablet with WiFi [Aug 16, 2011]: |
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| – 8″ high resolution 1024 x 768 touch screen – VIZIO Internet Apps Plus™ [V.I.A. Plus UI] – 802.11n WiFi and Bluetooth® – Front facing camera – HDMI® video output – play video and music on your TV |
– Multiple speakers for premium audio in portrait and landscape – Built-in IR blaster with universal remote control app |
… Access hundreds of thousands of apps from the Android Market™ to enjoy movies, TV shows, music and more†. … Master your domain with the Tablet’s built-in IR blaster and universal remote control app. This VIZIO-exclusive app enables the Tablet to communicate with your home theater devices‡ and control them all with the Tablet. You can also set up a profile for each room in your house and then control those devices as you move from room to room. The built-in HDMI® port is fully HDCP compliant so you can output HD video to multiple TVs and monitors, making it a breeze to watch HD content on your big screen HDTV**. …
†A wireless connection is required to access content over the Internet including apps and video chat.
‡Applies to most home theater devices which are IR controllable.
**Requires an HDTV with HDMI input.
Vizio Tablet Review [SlashGear, Aug 6, 2011]
The Vizio Tablet is a pleasant surprise. Vizio is known more for affordable TVs and it has entered the tablet market with a similar value-oriented mindset, offering an 8-inch Android slate that delivers a well thought out consumer-centric experience along with unique features that even the most discriminating tablet enthusiasts can appreciate. It has its drawbacks, but if you’re budget-conscious and want to find your first tablet that’s the best bang for the buck, then do read on for our full review.
When it comes to the hardware specs, the Vizio Tablet isn’t going to blow your mind given its cost constraints. But, what’s there has been thoughtfully selected for the least amount of compromise. The 1GHz Marvell Armada 600 Series single-core processor [details about that in Marvell ARMADA beats Qualcomm Snapdragon, NVIDIA Tegra and Samsung/Apple Hummingbird in the SoC market [again] [Sept 23, 2010]], along with 512MB of RAM, offers enough performance power without the battery drain, but we’ll get into the benchmarks and battery life later.
[The latest information on Marvell is in First real chances for Marvell on the tablet and smartphone fronts [Aug 21, 2011]]…
The VIA Plus interface brings apps to the forefront, with widget windows relegated to its own app called Widget Board. The main interface is split into two sections, one on top of the other. The first section shows all the apps in a particular category. Pressing the arrow button at the top right brings up a dropdown menu for you to select which category to display. You can add/delete categories and add/remove apps from each category. The second section shows all your apps in one place.
And, along the bottom of the screen sits a menu bar that works like a shortcut dock. There’s a total of five shortcuts that can be customized. Below is a quick video demo of the interface.
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With $2.9 billion revenue last year (see: Kingston, Vizio Drive Minority-Owned Gain [July 24, 2011]) generated by only 196 employees the privately owned VIZIO Inc. is the prime example of a true 21st century consumer electronics company. No wonder why PCs and cloud clients are not parts of Hewlett-Packard’s strategy anymore [Aug 19, 2011].
Now VIZIO is showing an even better example of how to exploit the true commodity character of the recently formed Android ecosystem to expand its current HDTV business into the much wider realm of all cloud based consumer electronics devices. By doing so it is not only passing the big name CE and PC vendors by but also the typical actions of new entrants, what is represented – for example – by Huawei’s IDEOS U8150 smartphone for US$86 in Kenya: 350,000 units sold in 8 months [Aug 17, 2011].
In order to understand that let’s see first a short transcript excerpt from the second video below in order to better focus your attention on the value proposition video coming first:
[0:17] We are Gingerbread right now. We will advance to Honeycomb when we feel that the product is stable enough. [0:22] … [0:47] The other thing we’ve done also [in addition to an attractive price] we’ve done, I mean, Android is not very good at UI stuff. So you notice if you look at the TVs everything here is the same exact UI. We’ve spent a lot of time and effort on customizing the UI to make it really easy for users to navigate through Android. That is another thing when we look at Honeycomb, that they made some UI improvements but it is a lot more cluttered. So we’re doing a lot of work around that on Honeycomb project as well to make the user interface much better. [1:16]
… [4:00] This has a remote controller up on it. A universal remote controller. Not just VIZIO products, all other products … I mean home theater etc. So we have IR blaster here [built into the thin edge of the device], covers like ninety five percent of all CE [consumer electronics] products. … It is an application, a VIZIO application. [4:20] … [4:28] What is great about software based remote control is that when you pair it to your device it will only show you the keys that are for that device. [4:37]
VIZIO Tablet [VIZIO video, Aug 1, 2011]: the value proposition video from the vendor which is extremely well demonstrating not only the VIZIO-specific V.I.A. Plus UI but the whole new user experience
– [0:04] Listen to music – [0:19] Get social – [0:51] Read books – [1:10] View pictures and watch videos – [1:33] VIZIO’s Theater 3D. Leave behind the expensive battery powered glasses, the screen flicker, the darkened picture. – [1:46] Browse the web – [2:28] Control of your entertainment at your fingertips [i.e. the software based remote control] … [Watch at the end how easy is in the V.I.A. Plus user interface to switch over from your tablet to a Theater 3D TV set when viewing a 3D video on YouTube! See also the Theatre 3D related indormation further down in this post.]
Why Android will gain HUGE tablet marketshare later this year [Robert Scoble, June 15, 2011]
[0:17] We are Gingerbread right now. We will advance to Honeycomb when we feel that product is stable enough. [0:22] … [0:47] The other thing we’ve done also [in addition to an attractive price] we’ve done, I mean, Android is not very good at UI stuff. So you notice if you look at the TVs everything here is the same exact UI. We’ve spent a lot of time and effort on customizing the UI to make it really easy for users to navigate through Android. That is another thing when we look at Honeycomb, that they made some UI improvements but it is a lot more cluttered. So we’re doing a lot of work around that on Honeycomb project as well to make the user interface much better. [1:16] … [4:00] This has a remote controller up on it. A universal remote controller. Not just VIZIO products all other products … I mean home theater etc. So we have IR blaster here [built into the thin edge of the device], covers like ninety five percent of all CE [consumer electronics] products. … It is an application, a VIZIO application. [4:20] … [4:28] What is great about software based remote control is that when you pair it to your device it will only show you the keys that are for that device. [4:37]
Why is this huge? Because it doesn’t compete with iPad. At least not head on.
“What is Scoble smoking,” you are probably asking yourself.
Well, see, people who will buy an iPad will buy an iPad and won’t buy anything else. Count me in that group. I don’t care if Larry Page gave me $10,000 I’m not switching off of an iPad. At least not this year.
But, there are a whole range of uses that don’t need an iPad, but need a good tablet.
For instance, let’s say you are outfitting a school with tablets and all you need is a good web browser at a very low cost? Vizio wins here. Apple doesn’t.
Or, say you are a restaurant and need to put a tablet at every table with a menu on it? Vizio wins here. Apple doesn’t.
Or, like we just saw at Oakley’s headquarters, let’s say you are building a custom retail experience where you can order custom sunglasses. Are you going to spend $500 on an iPad when a $350 [$299, see the below press release from VIZIO]one from Vizio will do? No way. Vizio wins. Apple doesn’t.
Get it? This is how Android will take over the marketshare battle in tablets. There are more of these uses than the ones people use iPads for. After all, how many schools need tablets? A whole lot. How many custom retail establishments need tablets? A whole lot. How many manufacturing machines need tablets built into them? A whole lot.
Thanks to this single tablet I can now see how Android is going to get the market share numbers it needs to get developers excited.
But don’t call it an iPad competitor, OK? At least not until there are a ton of great tablet-based apps, which there aren’t today.
VIZIO’s New 8” Tablet Delivers Knock Out Video, Audio and App-based Entertainment at sub-$300 Price Point [VIZIO press release, Aug 8, 2011]
VIZIO’s New 8” Tablet Delivers Knock Out Video, Audio and App-based Entertainment at sub-$300 Price Point
– VIZIO Tablet to shake up the marketplace by offering intuitive tablet experience at a price point that extends availability to the masses
– Unique three-speaker designdelivers stereo audio in both landscape and portrait modes
– Control Your Entire Home Theater with the VIZIO Tablet’s built-in universal remote control app
– Built-in 802.11n WiFi and Bluetooth® capabilitiesoffer optimum connectivity with multiple devices
VIZIO, America’s #1 LCD HDTV company, announced today the new VIZIO 8” Tablet with WiFi is arriving at retailers nationwide. As part of VIZIO’s continued commitment to deliver great technology at a superior value, the sleek, feature-filled, Android-powered VIZIO Tablet is now available at Sam’s Club, Walmart, Costco, Amazon, and other VIZIO retailers at a breakthrough price of $299.
The VIZIO Tablet features VIZIO Internet Apps® Plus which combines the latest technologies with a unified, easy-to-use and fun user interface across select future VIZIO HDTV’s, Blu-ray® players and other devices — further differentiating the sleek VIZIO Tablet. In addition, the new Tablet is able to control nearly every element of a user’s home theater with a universal remote app and includes a built-in HDMI port with HDCP support for content protected HD playback on the big screen
…
By offering cutting edge technology and exceptional features at a competitive category price, the VIZIO Tablet is ideal for a wide range of users. With support for Adobe® Flash®, casual gamers, movie, TV and music enthusiastsare able to enjoy rich content and applications on the go. It also comes equipped with a unique three-speaker configuration, strategically placed for stereo sound in landscape or portrait mode.
Additionally, parents looking to entertain their children on-the-gocan quickly access the Android Market™ which gives access to hundreds of thousands of apps, including educational programs, games and eBooks.**
With back-to-school season in full swing, students will also find the sleek VIZIO Tablet an ideal and fun complement to a busy year as it makes checking email, news and social networks as simple as ever. Multiple storage options make saving assignments and downloading music a breeze with a MicroSD™ slotthat allows consumers the freedom to expand memory up to 32GB for optimal organization and entertainment.
“VIZIO set out to build an innovative tablet that breaks new ground and addresses the gaps in current offerings in the market,” said Matt McRae, Chief Technology Officer, VIZIO. “The VIZIO Tablet offers a superior multimedia experience with its three speaker design, home theater integration with IR, and a perfect size for typing, eBooks, gaming and portability. These innovations and our ground breaking price push the category forward and deliver on our brand promise of Entertainment Freedom For All.”
About VIZIO
VIZIO, Inc., “Entertainment Freedom For All™,” headquartered in Irvine, California, is America’s HDTV and Consumer Electronics Company. In 2007, VIZIO skyrocketed to the top by becoming the #1 selling brand of flat panel HDTVs in North America and became the first American brand in over a decade to lead in U.S. TV shipments. Since 2007, VIZIO LCD HDTV shipments remain in the TOP ranks in the U.S. and was #1 for the total year in both 2009 and 2010. VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation. VIZIO offers a broad range of award winning consumer electronics. VIZIO’s products are found at Costco Wholesale, Sam’s Club, Walmart, Target, BJ’s Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company’s 6th Most Innovative CE Company of 2009, and made the lists of Ad Age’s Hottest Brands, Good Housekeeping’s Best Big-Screens, CNET’s Editor’s Choice, PC World’s Best Buy and OC Metro’s 10 Most Trustworthy Brands among many other prestigious honors. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.
VIZIO’s First Tablet Launches the VIZIO Internet Apps Plus Ecosystem, Maximizing Your Entertainment Experience with Great Picture and Sound for the Ultimate in Gaming, Video, Chat, and Value [VIZIO press release, June 28, 2011]
– VIZIO Internet Apps® Plus (“V.I.A. Plus”) ecosystem delivers a unified and intuitive user experience across multiple devices, including HDTVs, Blu-ray players, tablets and more
– VIZIO Tablet features an 8 inch high-resolution capacitive touch screen, HD video playback with HDMI video output, front-facing camera for video chat, and unique 3 speaker configuration for stereo audio playback in both portrait and landscape modes
– With access to the world of Android apps, VIZIO Tablet brings a complete entertainment experience, whether playing games, watching videos, listening to music, having a video chat and much more
– 47 inch and 55 inch XVT 6 Series Theater 3D HDTVs with VIZIO Internet Apps Plus use Full Array TruLED technology for significant performance advantages over edge LED backlit sets, with superior uniformity, better off-angle viewing and deeper blacks
Irvine, CA and NY, NY (CEA Line Shows) – June 22, 2011 –- VIZIO, America’s #1 LCD HDTV Company*, announced today the upcoming release of its VIZIO Tablet, the first in the VIZIO Internet Apps® Plus (“V.I.A. Plus”) ecosystem. This next generation of VIZIO Internet Apps brings a unified, sophisticated and intuitive user experience across a wide range of CE devices that will include VIZIO HDTVs, Blu-ray players, tablets, smartphones and more. The first product to ship will be the VIZIO VTAB1008 VIZIO 8” Tablet with WiFi, arriving this summer to retail stores nationwide. Each VIZIO V.I.A. Plus product features a VIZIO-designed user interface that is not only intuitive but also consistent across screens, for superior ease-of-use for the casual, non-technical user. Built on the Android™ platform, users have the ability to access more than 400,000+ apps in the Android Market™.
Other VIZIO V.I.A. Plus products will include the XVT 6 series 47” XVT3D476SV and 55” XVT3D556SV Theater 3D HDTV’s, which deliver exceptional 3D picture quality thanks to VIZIO Theater 3D and Full Array TruLED™ technology, as well as Blu-ray players and the VIZIO Phone, its first smartphone.
The VIZIO V.I.A. Plus ecosystem represents the evolution of VIZIO Internet Apps®. This world-class connected ecosystem combines the latest technologies with a unified user interface to provide the very best HD entertainment experience – anywhere.
VIZIO V.I.A. Plus HDTVs and Blu-ray players will come with a premium Bluetooth touchpad universal remote with keyboard for full web browsing and search capabilities. With built-in 802.11n Wi-Fi, connecting the TV or Blu-ray player to the Internet is a snap. On the VIZIO Tablet, users can also take full control of their home theater with the Tablet’s universal remote control app and built-in IR blaster, which has codes for up to 95% of the remote controllable CE devices in the U.S.
“With the introduction of the VIZIO V.I.A. Plus ecosystem, VIZIO is bringing a new level of cohesiveness to the HD entertainment experience, beyond what conventional CE devices have been able to deliver in the past,” said Matthew McRae, VIZIO Chief Technology Officer. “Understanding that today’s user touches multiple devices in the course of their daily routines, we feel it’s important that the next generation of CE devices office a seamless user experience across all screens, from the living room to their handhelds. VIZIO V.I.A. Plus combines that common interface with today’s best innovative technologies for a connected experience that delivers on our promise of Entertainment Freedom for All.”
Just in time for summer fun, the VIZIO VTAB1008 8” Tablet with WiFi features a 1 GHz processor, an 8” high-resolution 1024×768 capacitive touch screen, built-in GPS and both 802.11n Wi-Fi and Bluetooth connectivity. The extended battery lasts up to 10 hoursdepending on usage. Its 2 GB of onboard storage can be easily extended with the addition of a microSD card, up to a maximum of 32 GB, for flexible storage at a fraction of the cost of other popular tablets. HD video playback is also available through its micro HDMI output, and its front-facing camera is ideal for video chats.
A Sound Approach for a Complete Entertainment Experience
A unique three-speaker design ensures users enjoy stereo audio in both portrait and landscape modes. Includes SRS TruMedia™ technology, which optimizes the audio experience on mobile devices, for enhanced audio playback and rich, natural voice communication.
VIZIO 3D Smart TVs with Full Array TruLED Picture Quality
VIZIO Internet Apps Plus also makes its entry in the emerging smart TV category with the new XVT3D476 and XVT3D556 Theater 3D HDTVs, VIZIO’s most advanced connected HDTVs yet. Their universal IR/Bluetooth remote with touchpadallow for easy web browsing, and also includes an integrated QWERTY keypad. With access to Android Market, users can find their favorite app from more than 400,000 apps currently available, and integrated Wi-Fi makes getting connected to the Internet quick and seamless.
VIZIO’s revolutionary Theater 3D technology delivers a crystal-clear, flicker-free 3D that’s up to two times brighter than current active-shutter 3DTVs, with significantly less crosstalk, a wider horizontal viewing angle and much less blurring with fast motion. Each set comes with 4 free pairs of lightweight, battery-free 3D glasses.
With VIZIO’s most advanced display technologies, these sets feature exceptional picture quality that exceeds that of the highly acclaimed XVT3SV series of HDTVs. These technologies include a TruLED display with Full Array LED backlighting and Smart Dimming, as well as 240Hz SPS™ (scenes per second) refresh rate. VIZIO Smart Dimming controls the LED levels in 160 zones, including the ability to completely turn them off to achieve a full 100% black level for an extraordinary contrast ratio. Smooth Motion technology provides sharp, blur free images with less judder, even in fast action scenes.
These new XVT3D 6 series sets will ship later this year.
*Source: IHS iSuppli Corporation Research Q2 2011 Market Tracker Report of Q1 2011 U.S. and North American LCD Market Share Shipments.
Sneak Peek at New VIZIO 3D TV – Full Scoble Interview [Robert Scoble, June 15, 2011]
Tech evangelist, Robert Scoble (@Scobleizer) interviews the VP of Product Planning about their new 3D TV.
Discover 3D (a Vizio site about Theater 3D)
Sneak Peek, VIZIO 21:9 aspect ratio TV [Robert Scoble, June 15, 2011]
Tech evangelist, Robert Scoble (@Scobleizer) checks out the upcoming Vizio 21:9 aspect ratio TV for cinema lovers.
VIZIO Brings Theater 3D™ Technology to All with a Full Lineup of Bright, Flicker-Free 3D HDTVs Including Three 21:9 Cinemawide HDTV Models [June 28, 2011]
– VIZIO announces Theater 3D HDTVs in all three product groups – E Series, M Series, XVT Series and the new 21:9 Cinemawidemodels, with screen sizes ranging from 32” to 65”
– Theater 3D™ revolutionizes 3D for the home – up to 2 times brighter, virtually flicker-free picture and significantly reduced crosstalk in comparison to current Active Shutter [3D] LCD TVs
Irvine, CA and New York (CEA Line Shows) – June 22, 2011 — VIZIO, America’s #1 LCD HDTV Company*, revealed today their full line up of Theater 3D™ LCD HDTVs, including the ultra-sleek M Series models. All of VIZIO’s new 3D HDTV models use Theater 3D passive 3D technologyto achieve superior performance with a bright, crystal clear, virtually flicker-free 3D picture. Available in each of VIZIO’s product series, E, M and XVT, in screen sizes ranging from 32 to 65 inches, Theater 3D technology will be available in 11 models at a wide range of performance and price levels, making the entertainment freedom of VIZIO’s 3D technology available for all.
“We are highly encouraged by the positive response our circular polarized 3D technology has received from industry experts, the press, and Hollywood leaders like James Cameron,” said Randy Waynick, VIZIO’s Chief Sales Officer. “VIZIO’s early commitment to this direction, with its superior viewer experience, has enabled us to develop the industry’s most comprehensive range of 3D HDTVs, ranging from introductory price levels to the most advanced cinematic displays available today.”
VIZIO Theater 3D HDTVs use a revolutionary new technology to deliver crystal-clear, flicker-free 3D that’s up to 2 times brighter than current active shutter LCD TVs, with significantly less crosstalk, a wider horizontal viewing angle, and much less blurring with fast motion. Theater 3D eyewear produces far less eyestrain and headaches than active glasses, and is battery-free, lightweight and comfortable. Up to four pairs of Theater 3D glasses are provided with each set, and they are also available in a rapidly growing range of styles and colors from brand name designers. They even work in most 3D movie theaters!
“Passive polarized 3D ¬TVs will appeal to many consumers for a variety of reasons, and products at a variety of price points are possible too,” noted Insight Media President, Chris Chinnock. “By 2014, sales of passive sets will outpace shutter glasses sets, according to our forecast.”
VIZIO’s passive Theater 3D technology utilizes circular polarization, producing superior performance that results in a better viewing experience. This technology uses Polarizer Filters built into the TV, enabling viewers to use lighter and more stylish glasses instead of the bulky, heavy and uncomfortable active shutter glasses used for other 3DTVs. VIZIO’s technology team was an early champion of this approach for 3DTV, which has led to VIZIO taking a market-leading positionin the adaptation of Passive 3D technology for the home.
“DisplaySearch is forecasting that North America 3D TV shipments will increase by more than 300% in 2011 to 7M units**, driven by a range of new 3D TV types, including circular polarizer filter systems like VIZIO’s Theater 3D,” stated Paul Gagnon, Director of North America TV Market Research, DisplaySearch.
Each Theater 3D™ model supports the widest range of 3D encoding formats, ensuring compatibility with Blu-ray, broadcast, cable, satellite, and gaming sources. These formats include Frame Packing, Side-by-Side, Top and Bottom, as well as those with SENSIO® HiFi 3D and by RealD.
VIZIO Smart Dimming for Leading Picture Performance
VIZIO’s Edge-Lit Razor LED™ technology with Smart Dimming™ is featured on the M Series models and the Cinemawide 50” and 58” HDTVs. VIZIO Smart Dimming™ intelligently controls each set’s array of LEDs, which is organized in zones. Working frame by frame, based on the content being displayed, Smart Dimming adjusts brightness in precise steps down to pure black (where the LED is completely off). This cutting-edge technology minimizes light leakage and enables a Dynamic Contrast Ratio of 5 Million to 1, for blacker blacks and whiter whites.
The XVT Series models at 47” and 55” will utilize VIZIO’s Full Array TruLED™ backlighting with Smart Dimming™ technology. With over 160 zones across the entire display, TruLED backlighting is able to control specific areas of the image to a much finer degree than edge-lit sets, resulting in even better blacks and higher contrast with life-like images that “pop” off the screen.
VIZIO Internet AppsDeliver More Entertainment Freedom
All of VIZIO’s new Theater 3D models feature the VIZIO Internet Apps® (V.I.A.) Connected HDTV platform. VIZIO Internet Apps deliver unprecedented choice and control of web-based content directly to VIZIO televisions or Blu-ray players without the need for a PC or set-top box.
VIZIO’s new XVT Series models will include the next generation VIZIO V.I.A. Plus platform, which delivers a unified and intuitive user experience across multiple devices, including HDTVs, Blu-ray players, tablets and more.
Navigating VIZIO Internet Apps is simple, using the QWERTY keypad built into the included remote control (most models). State of the art wireless Internet access is available through built-in 802.11n Wi-Fi (many models with Dual Band Wi-Fi), allowing viewers to enjoy the convenience of on-demand movies, TV shows, social networking, music, photos and more with just the push of a button.
Audio for a Home Theater Experience
The stunning 3D video of the Theater 3D™ sets is matched by the latest high performance audio technologies from SRS Labs. SRS technologies help deliver an immersive, virtual, high definition surround sound through
StudioSound™ HD – the ultimate all-in-one audio suite designed specifically for flat panel TVs. Years of excellence in audio, practical experience, and patented technologies allow StudioSound HD to deliver the most immersive and natural surround sound ever using built-in TV speakers. The suite also delivers remarkably crisp and clear dialog, rich bass, an elevated soundstage and consistent, spike-free volume levels. StudioSound HD features optimized audio presets for movies, news, sports and music while also providing a built-in EQ toolset for peak audio performance.
Experience M Series Theater 3D™ at Home
VIZIO’s newest Theater 3D™ set to hit the shelves this summer is the sleek and stunning M Series. At only 1.2” thin*** (42” and 47” models. 55” model is just 1.6” thin***), this HDTV makes the most incredible technology on the market available at the best value. Not only will you have beautiful LED 2D picture quality at 42”, 46” and 55” sizes, but the latest addition of VIZIO’s Theater 3D technology to this series will make this the perfect centerpiece to any family room. Pair that with four pairs of stylish Theater 3D™ glasses and built in VIZIO Internet Apps, and make your family room the number one summer destination.
Cinemawide HDTV Ultra-Widescreen
VIZIO’s Cinemawide HDTV™, 21:9 aspect ratio TVs are the ultimate display for cinema enthusiasts. Its unique ability to display films created in the CinemaScope 2.35:1 aspect ratio on its full screen, without any black bars, means viewers will see each frame of the movie as the director intended, providing an immersive movie experience at home. On traditional HDTV models, prime screen real estate is taken up by these black bars, forcing home theater enthusiasts to stretch and zoom in. Now instead of a stretched and distorted picture, VIZIO’s Cinemawide sets ensure movie buffswill never have to miss an inch of the action.
Most HDTVs have an aspect ratio of 16:9 (sometimes called 1.78:1), with a native resolution of 1,920 x 1,080 (Full HD). This aspect ratio was selected as the ATSC HDTV standard as a compromise between television’s original aspect ratio (4:3 or 1.33:1) and the wider 1.85:1 aspect ratio selected for the many Hollywood movies. Big-budget Hollywood blockbusters, though, are usually filmed in the much wider 2.35:1 or 2.39:1 aspect ratios. VIZIO’s new Cinemawide HDTVs accommodate these “CinemaScope” or “anamorphic” aspect ratios well with a 2.37:1 (21:9) aspect ratio. So you’ll be able to watch classics and today’s best movies in the film’s original aspect ratio and without black bars.
Cinemawide HDTV also takes VIZIO Internet Apps to the next level, making its use more seamless than ever. While watching a pixel-perfect 16:9 full HD image, full size and in the correct aspect ratio on the right side of the screen, users can simultaneously browse and use VIZIO Internet Apps on the left side of the screen– with both images presented with no compromise in resolution or size.
“Connected TVs are expected to account for 20% of Global TV Shipments in 2011, rising to 122 million units globally by 2014**, representing one of the most exciting areas of growth in the TV industry and ultra-wide aspect ratio TVs, such as 21:9, and will enable consumers to view their TV content and Internet content simultaneously without overlap,” stated Gagnon.
*Sources: Q3 2010 iSuppli and DisplaySearch Reports
**Report source: DisplaySearch Quarterly TV Design and Feature Report
***Depth without stand
VIZIO Continues to Expand the Beyond TV Product Portfolio, with Introduction of New Blu-ray Players, Sound Bars, Headphones, Wireless HD Kit, Advanced Media-Centric Wireless Internet Router and More [VIZIO press release, June 28, 2011]
– High-performance Home Theater Sound Bars, from the #1 manufacturer of Sound Bars, deliver exceptional sound quality with designs that complement a wide range of HDTV sizes and premium features that include wireless subwoofers
– Headphone models offer listening solutions for consumers from audiophiles to style-conscious listeners, with Active Noise-Cancelling Wireless Home Theater Headphones, Bluetooth headphones with microphone, and high-resolution earbuds for on-the-go mobility
– Wireless HD Kit provides freedom from unsightly cords by eliminating the need for any signal cables attached to the HDTV, delivering flawless performance with uncompressed audio and Full HD picture quality
– Universal Wireless HD Gigabit Internet Router connects any Wifi device to the Internet with optimization for streaming media, for a superior HD connected entertainment experience
– 3D Blu-ray playerswith VIZIO Internet Apps® bring the 3D experience home, with high-resolution audio and streaming access to content
-Fashionable new Theater 3D eyewear line features style and comfort, with brighter, flicker-free performance compared to Active Shutter glasses
Irvine, CA and New York, NY (CEA Line Shows) – June 23, 2011 — VIZIO, America’s #1 LCD HDTV Company*, announced today a wide range of products that provide audio, home theater and Internet streaming solutions, all part of VIZIO’s growing Beyond TV lineup. These new additional to VIZIO’s Beyond TV product portfolio represent an expansion in categories that complement VIZIO’s industry-leading LCD HDTV lineup. As the #1 manufacturer of Home Theater Sound Bars**, VIZIO will have six models available in the market with various performance levels and options to maximize your HDTV audio experience no matter the size of your home theater room. VIZIO also offers a family of headphones that should please the public, from the audiophile to the MP3 listener on-the-go, with Active Noise Cancelling Wireless Home Theater headphones, Bluetooth Stereo headphones and Sound Isolating High Performance Ear Buds. VIZIO’s Wireless HD Kit provides freedom from cords while still delivering seamless HDMI video and audio performance. The Universal Wireless HD Gigabit Internet Router prioritizes streaming media over data transmission for fewer interruptions and better performance. For those who want a comfortable, stylish alternative to bulky Active-Shutter 3D Eyewear, VIZIO offers a fashionable lineup that can be worn for Theater 3D viewing in the home and even at most movie theaters.
“Our Beyond TV products have been enthusiastically accepted by consumers, who have recognized that the high-performance value of VIZIO technology is not just limited to HDTVs,” said John Schindler, VP of Product Development at VIZIO. “Our audio products have been particularly well received, and our overall success in these new categories has helped drive our development of an ever-increasing range of accessories and even more innovative products, such as our high-performance Wireless HD Kit and Wireless HD Internet routers.”
Upgraded Audio For the Ultimate HD Experience
VHT215 Home Theater Sound Bar
Turn your room into the ultimate home theater with VIZIO’s VHT215 Home Theater Sound Bar with Wireless Subwoofer. The exceptionally thin and stylish design is the perfect compliment to match ultra-thin LED LCDs that are 40 inches or larger. Experience unsurpassed in class audio performance and connectivity options for multiple devices including two HDMI 1.4a inputs, one HDMI 1.4a output with Audio Return Channel support, and one each digital optical audio, coaxial digital audio and analog stereo inputs.
Featuring integrated wall-mount and table-stand options for easy installation in any home theater environment, the VHT215 delivers simplicity of use with VIZIO’s acclaimed ergonomic home theater remote control and new front panel display that can easily communicate volume and input status with the press of a button. The VHT215’s wireless capability enables freedom to place the powerful subwoofer conveniently in the room, as well as the ability to connect with any of VIZIO’s Wireless HD Audio products, including Home Theater Headphones. With no physical connection, uncompressed high definition audio is transmitted between devices at distance up to 60 feet. Available in August 2011, SRP is $329.
VSB205 Home Theater Sound Bar
Perfect for HDTVs sized 32 inches and larger, the VSB205 Home Theater Sound Bar is an excellent upgrade. Featuring SRS WOW HD audio processing, which produces rich, natural bass, with incredible high-frequency definition and clarity, the Sound Bar brings powerful sound to any home theater with dual 2¾ inch drivers for each channel.
Dual analog audio inputs (both RCA and mini 3.5mm) allow for easy one-cable connection from any TV. The Sound Bar can be either table or wall mounted with included hardware, making for a compact fit. The VSB205 is currently available at an SRP of $119.
VHT510 5.1 Channel Surround Sound Home Theater with Wireless Subwoofer
A complete 5.1 channel surround sound solution, the acclaimed VHT510 Surround Sound Home Theater Speaker System creates the ultimate in class home theater experience. This powerful yet compact Sound Bar is ideal for HDTVs 40 inches or larger. Achieve high-definition sound from the left, center and right speakers that reside in this Sound Bar, with surround channel playback from two satellite speakers and impactful low bass produced by its wireless 6.5 inch long-throw subwoofer. This VIZIO premium surround sound system supports Dolby Digital®, DTS, SRS StudioSound HD™ and SRS TruVolume™, providing listeners a truly immersive audio experience, whether listening to music, watching television or viewing movies on Blu-ray disc.
Reducing the need for unsightly wires, the subwoofer uses Wireless HD Audio™ 2.4 GHz technology to allow convenient placement of the speaker in the home theater. The Sound Bar can send High Definition quality audio to other Wireless HD Audio compatible devices like VIZIO Home Theater Wireless Headphones. With a built-in amplifier and audio receiver, this 5.1 channel system completes any home theater with all-in-one convenience. The VHT510 has a SRP of $389 and is in stores now.
XVTHP200 Home Theater Headphones with Wireless Dock for iPod
Experience unparallel sound with VIZIO’s Active Noise Cancellation High Definition Home Theater Headphones. The audiophile’s choice, these headphones provide true lossless audio for maximum quality from a convenient wireless or wired connection. Professionally-tuned 40mm Neodymium drivers with integrated Dolby Digital, SRS TruSurround™ and SRS TruVolume™, enhance both stereo and surround audio sources ensuring that even the most demanding listeners will be pleased.
The base station with dock for iPod lets users enjoy the freedom of listening to music on their iPod. Part of VIZIO’s Wireless HD Audio Ecosystem, the Home Theater Headphones work together with your VIZIO Sound Bar (VHT models) to automatically re-direct sound to the activated headphones. For folks on-the-go, VIZIO’s Active Noise Cancellation reduces background noises, helping listeners to relax and lose themselves in rich, natural sound. With a standard 3.5mm audio cable option, a built-in long-life rechargeable Lithium polymer battery, and a sleek fold and go design, the headphones are perfect for travel. For convenience, the headphones can be charged from the base station or through the provided mini-USB cable. Available now, SRP for the headphones is $309.99.
XVTHB100 Bluetooth Headphones
With VIZIO’s XVTHB100 Bluetooth Stereo Headphones, superb audio quality for wireless music listening is just the beginning. Using Bluetooth and a built-in microphone, the headphones can connect to a laptop, mobile phone and even a VIZIO Internet Apps-enabled HDTV for telephone and video calling. Answering calls, even while listening to music, is handled with a single pushbutton click.
High-performance 30mm Neodymium drivers take full advantage of advanced SRS sound processing to produce a rich, immersive audio listening environment. A lightweight, adjustable over-the-ear headband design makes the headphones comfortable even for extended listening sessions and telephone conversations. Rechargeable with up to 9 hours of talk time, these headphones are the perfect all-in-one source for work, play, and travel. Currently available, SRP is $99.99.
VHE211K and VHE211W Sound Isolating High Performance Earbuds with built-in Microphone
VIZIO’s Sound Isolating High Performance earbuds with built-in microphone are perfect for on-the-go entertainment and hands-free calls. Use them with the new VIZIO Tablet, your mobile phone, or use them for video calls for superior sound quality and sound isolation to keep out distracting ambient noise. While ordinary earbuds use ceramic magnet drives, VIZIO utilizes 9mm rare-earth Neodymium dynamic drivers that are professionally tuned to produce crisp, accurate audio with powerful bass. Listeners will find themselves rediscovering their music collections, hearing notes as they were meant to be heard.
Further improving on conventional earbuds, the VIZIO Sound Isolating High Performance earbuds are designed to insert easily and comfortably into the ear canal. Ergonomic silicone ear cushions create a tight seal within the ear, minimizing background noises and ensuring that every sonic nuance can be heard. Three pairs of in-ear cushions are provided for an optimum fit to any ear, making for a comfortable, personalized fit and exceptional low-frequency performance. Listeners that have used other earbuds will also appreciate VIZIO’s high-quality flat, tangle-resistant design that keeps the earbuds tangle to a minimum, especially important for active listeners. VIZIO’s Sound Isolating High Performance Earbuds will be available in Summer 2011 in both white and black, at an SRP of $29.99. The model number for the White version is VHE211W, and the Black version designation is VHE211K.
Stay Connected with Wireless HD Options
XWH200 Universal Wireless HD Video and Audio Kit
The XWH200 Universal Wireless HD Video and Audio Kit fulfills the longstanding dream of many HDTV owners – the elimination of signal cables connected to the set. The XWH200 transmits uncompressed full HD video and audio wirelessly to the HDTV. With no software required, up to four HDMI source components, whether they be set-top boxes, Blu-ray players or game consoles, can be connected to the remote controllable transmitter, which then sends the desired HD source wirelessly to the TV.
Compliant with the WirelessHD™ 1.0 standard, the XWH200 operates at the 60 GHz frequency and is able to handle up to 4 Gbps of data, more than enough for 1080p Full HD and 3D. Unlike other products on the market, it does not interfere with existing wireless networks, and it’s compatible with any HDMI source including game consoles, cable/satellite boxes, Blu-ray disc players, digital media receivers and more.
Users can now hide their A/V equipment away in a cabinet or other discrete location in the room, separate from the HDTV, which can now be the visual centerpiece of the home theater, floating clean on the wall as the customer has always envisioned. The XWH200 has an SRP of $229.99 and is available now.
XWR200 High Performance Universal Wireless HD Gigabit Internet Router
Following the rapid success and press acclaim for the XWR100 Router, VIZIO introduces an even higher level of Internet router performance with the XWR200. This Dual-Band Internet router operates in both the 2.4 and 5 GHz bands to allow data transmission in the lower band while streaming media in its higher frequency band.
With higher wireless transmission speeds up to 450 + 300 Mbps, media streaming is faster than ever, and its Gigabit Ethernet capability lets media intense apps or large files function at full capacity without being limited by the network bandwidth. For use in larger homes where wireless signals may be difficult to receive away from the router, the XWR200 features additional wireless power amplifiers, and adds a third antenna for the 5 GHz band. The XWR200 is expected to hit stores in first half 2012.
Experience Unparallel Video Playback with VIZIO Blu-ray Players and Theater 3D
VBR133 3D Blu-ray Player With VIZIO Internet Apps
The VBR133 3D Blu-ray Player brings the same stunning 3D and 2D picture quality and exceptional lossless surround sound and a powerful suite of streaming entertainment services. 1080p Full HD picture quality in 2D and 3D quality and both Dolby TrueHD and DTS HD audio technologies ensure the ultimate in audio and video performance. With access to VIZIO Internet Apps through a wired Ethernet connection, content from top online services like VUDU™, Netflix, HuluPlus™, Amazon Video On Demand, YouTube, Pandora and more is at the user’s fingertips, with instant access to an almost unlimited library of online movies, music and more. This player brings entertainment freedom and a premium home theater experience to any room. The VBR133 has an SRP of $109.99 and is in stores now.
VBR122 Blu-ray Player With Wireless VIZIO Internet Apps
The VBR122 Blu-ray Player brings stunning picture quality, exceptional lossless surround sound and a powerful suite of wireless streaming entertainment services. With access to VIZIO Internet Apps through an integrated WiFi connection, content from top online services like VUDU™, Netflix, HuluPlus™, Amazon Video On Demand, YouTube, Pandora and more is at the user’s fingertips, with instant access to an almost unlimited library of online movies, music and more. What’s more, the VBR122 delivers an industry-leading ergonomic remote control with an integrated full QWERTY keyboard to allow fast and easy searching for favorite movies, shows, actors, songs and more on the many available entertainment services. 1080p Full HD picture quality and both Dolby TrueHD and DTS HD audio technologies ensure the ultimate in audio and video performance. This player brings entertainment freedom and a premium home theater experience to any room. The VBR122 has an SRP of $119.99 and is in stores now.
Theater 3D Eyewear Line
VIZIO’s new line of Theater 3D eyewear is the stylish and comfortable complement to Theater 3D HDTVs. By utilizing a circular polarized 3D filter, Theater 3D moves the burden of 3D processing into the TV, allowing the Theater 3D eyewear to be free of the batteries and shutter mechanisms inherent in Active Shutter 3D TVs. In fact, Theater 3D eyewear can be used to view 3D movies in a majority of movie theaters.
Besides using more comfortable eyewear, Theater 3D offers several performance advantages over conventional Active 3D systems. Theater 3D is up to 2X brighter, has significantly less crosstalk in comparison to current Active Shutter LCD TVs, handles fast motion with less blurring, has a wider horizontal viewing angle, and eliminates the annoying flicker of Active Shutter 3D systems that often causes eye strain.
The XPG201/202 glasses feature an attractive design with curved lenses for more comfortable viewing, premium quality optical lenses for best in class 3D experience and a high quality, durable frame. Both the XPG201 single pack and the XPG202 2-pack are available this month.
*Source: IHS iSuppli Corporation Research Q2 2011 Market Tracker Report of Q1 2011.
**Source: CEA’s Q1 2011 MarketMetrics Data
# # #Source: VIZIO, Inc.
VIZIO Unveils New Smartphone and Tablet Featuring VIA Plus for Even More Entertainment Freedom [VIZIO press release, Jan 3, 2011]
Irvine, CA—January 3, 2011 — VIZIO, America’s #1 LCD HDTV Company*, announced today it is expanding into the mobility category with the VIZIO smartphone and tablet (referred to as the “VIA Phone” and “VIA Tablet” below) — both part of the VIA Plus ecosystem, the next generation of VIZIO Internet Apps™, that features a unified, sophisticated and intuitive user experience across multiple CE devices including VIZIO HDTVs, Blu-ray players, smartphones and tablets.
“Both the VIA phone and tablet feature the highest performance coupled with innovative features that tie them into the media consumption experience,” said Matthew McRae, Chief Technology Officer at VIZIO. “And by integrating the VIA Plus user experience also found on our next generation TVs and Blu-ray devices, VIZIO is delivering the multi-screen, unified ecosystem others have talked about for years and never delivered.”
The VIZIO VIA Phone features a 1 GHz processor, 4” high-resolution capacitive touch screen, 802.11n Wi-Fi and Bluetooth connectivity, GPS, a MicroSD card slot for memory expansion and HDMI output with HD video playback. It also features a front-facing camera for video chats and a 5 megapixel rear camera for photos and HD video capture.
The VIZIO VIA Tablet also features a 1 GHz processor, with an 8” high-resolution capacitive touch screen, 802.11n Wi-Fi and Bluetooth connectivity, GPS, a MicroSD card slot for additional memory expansion, HDMI output with HD video playback, and a front-facing camera for video chats. It also boasts a unique three-speaker design for stereo audio in both portrait and landscape modes.
Both devices include a built-in IR blaster with universal remote control appfor quick access to the entire home theater or nearly any other CE device in the home. Both run on the Android™ Platform, which will also allow users to access thousands of apps through Android Market™.
“As part of the VIA Plus ecosystem, the VIA phone and tablet are natural extensions of the HD entertainment experience that historically has centered around the TV,” added Mr. McRae. “Whether consumers are looking to enjoy content on the big screen, on their tablet or on a mobile phone, VIA Plus delivers on the promise of Entertainment Freedom for All by creating a rich and consistent user experience across all devices that’s accessible to everyone, from the power user to the casual browser.”
VIZIO will be demonstrating the VIA Phone and VIA Tablet in their private CES showcase at the Wynn Hotel from January 6 to 9, 2011.
*Sources: Q3 2010 iSuppli and DisplaySearch Reports
Important details from ABOUT VIZIO [page on vizio.com]:
VIZIO, Inc. was founded in 2002 by William Wang with the idea that everyone deserves to own the latest technology. Mr. Wang’s first two employees, Laynie Newsome and Ken Lowe, were honored as co-founders and eight years later are still hard at work taking entertainment freedom by storm! By providing a myriad of high definition entertainment options and unmatchable value, VIZIO has grown to over 160 employees and remains the first American brand in over a decade to lead in U.S. LCD HDTV sales.
VIZIO’s uncompromised technology and incredible value has continued to make us America’s Best Selling LED LCD HDTV and the industry leader in sales growth through the 2nd quarter of 2010,* as well as the Highest Rated LCD HDTV of 2010.** VIZIO’s lineup can provide an even greater value with our efficient LED backlit TVs that exceed current ENERGY STAR® 4.1 Guidelines by at least 15%***. So whether you are looking for entertainment essentials with our E Series, sleek design with the M Series, or ultimate performance with the XVT Series, VIZIO has the perfect solution to exceed all of your entertainment needs. Combined with 3D, VIZIO Internet Apps™, Wireless HD Audio, full array TruLED™ and edge lit Razor LED™ displays, we truly give you the freedom to fearlessly expand your entertainment world.
VIZIO Timeline:
2002
* Founded in October of 2002 under the name V, Inc.
* With a total of 3 employees, they provided consulting services to Gateway, Inc.2003
* Launched the VIZIO brand
* Launched Plasma monitor and DVD up-convert line at CES
* VIZIO signed on with Costco Wholesale to sell VIZIO products
* Total of 5 employees2004
* VIZIO expanded their product offerings to include LCDs, Plasmas, DVD and DLP
* Total of 25 employees2005
* VIZIO’s 50” Plasma was ranked CNETs Top Holiday Tech gift
* VIZIO signed on with Sam’s Club to sell VIZIO products
* Grew to 41 employees2006
…
* Total of 62 employees
* Shipped a total of 750,000 HDTVs2007
…
* Grew to 85 employees
* Shipped a total of 2,900,000 HDTVs2008
…
* Total of 100 employees
* Shipped a total of 3,500,000 HDTVs
* Total revenue exceeds 2 Billion Dollars2009
* VIZIO continues to add new innovative products to their portfolio such as Blu-ray® players, Home Theater Sound Bars with Wireless Sub, Motorized Wall Mounts and more.
* VIZIO launches 40 new HDTV models with sizes ranging from 19” to 55” and including the top technologies such as VIZIO Internet Apps their version of the internet connected TV, 240Hz LCD models and the latest TruLED technology which delivers the ultimate HD experience with less impact on our planet.
…
* VIZIO HDTVs can be found on more store shelves than SONY in July 2009
* Over 160 employees2010
*As CEA member, VIZIO¹s first CES booth promoted their VIZIO Internet Apps™ connected HDTVs and key platform partners Yahoo!, Twitter, vudu, & Facebook
*2010 CES announcements included eleven categories in addition to TVs including High Definition Blu-ray DVD Players™, wireless HD Internet routers and VIZIO Internet Apps™ enabled entertainment systems, HD home theater sound, HD Personal Home Theater headphones, and portable razor thin LED LCD HDTVs.
…
*196 employees total (includes 76 South Dakota and 3 international)Beyond 2010 and well into the future:
VIZIO has made great strides in providing Entertainment Freedom For All™ and will continue to build this principle through 2011. With the explosion of 3D TV, we currently have many exciting new developments to reveal at the Consumer Electronics Show and throughout the upcoming year. While staying true to our roots in vision and value, VIZIO is excited to continue and grow our brand within the U.S. and beyond. VIZIO: Taking entertainment freedom by storm!* Based on iSuppli US LCD-TV Unit Shipments Market Share Q2, 2010
**HDTV Magazine and CNET Reviews
***While TV is on
Consumers Make VIZIO the #1 LCD HDTV in North America [VIZIO press release, Feb 23, 2011]
Consumers Make VIZIO the #1 LCD HDTV in North America
- VIZIO #1 in US LCD HDTV for the full 2010 year with over 21% market share
- VIZIO’s share for Q4 US LCD HDTVs was 28%– the highest share any brand in the industry has achieved since 2004
- VIZIO led the top brands in the industry with 55% Y/Y LCD HDTV sales growth, continuing to increase their leadership role over the competition based upon consumer preference and choice
- VIZIO secures 3 spots in the top 5 Best Sellers including a popular big screen 42” model
IRVINE, CA – FEBRUARY 24, 2011— VIZIO, Inc. America’s #1 LCD HDTV Company, announced today that it outperformed the industry as the number one shipper of all flat panel HDTVs in Q4 2010 for both North America and the U.S. With an LCD HDTV share of more than 28%* VIZIO has captured the important essence of consumer desires in flat panel HDTV performance features, design form and value.
VIZIO saw significant sales increases with its 7-time award winning XVT Series lineup with VIZIO Internet Apps®, as well as in the Beyond TV category, headlined by Blu-ray players with wireless Internet apps and the nation’s bestselling Soundbars. VIZIO was also the leading shipper of LED backlit HDTVs in North America in Q4** behind the strength of its TruLED and Razor LED products shipping over 50% more backlit LED LCD TVs than its nearest competitor.
“VIZIO continues to defy conventional wisdom in the consumer electronics space with strong growth and innovation. Our team’s success has proven that consumers recognize great technology at a great price by unseating the industry’s traditional leaders in the LCD market,” stated Randy Waynick, Chief Sales Officer, of VIZIO. “Customers have embraced our higher performance product lineup and efficient retail partners in TVs and have now carried over their brand loyalty to our Beyond TV products, making VIZIO’s soundbars and Blu-ray players best sellers as well. Stay tuned in 2011 as we extend our “Entertainment Freedom for All” brand vision to Theater 3D HDTVs, tablets and smartphones.”
Adding to the meteoric growth of the brand, VIZIO’s Beyond TV Category, which includes soundbars, Blu-ray players, Headphones, Wall mounts, Cables, Wireless Routers, and other accessories, saw tremendous increases in Q4. Market-leading Soundbars saw sales growth of 200% Q/Q while sales of VIZIO’s popular Blu-ray players grew 163% representing 10% of the market***. Offering a wide range of Soundbar solutions with innovative wireless subwoofers in 5.1 and 2.1 channel configurations and sizes for small to large size televisions has allowed VIZIO to dominate this market — capturing 54% of the growing market in Q4 based on CEA’s MarketMetrics data.
VIZIO has also become a leader in some key advanced TV categories, rising to #1 in LED LCD TV unit shipments in North America and was #2 in high frame rate LCD and 40”+ screen size,” stated Paul Gagnon, Director of North American TV Research at DisplaySearch.
DisplaySearch: Top 10 LCD TV Brands in North America for the Year of 2010 (Ranking by Unit Shipments in Thousands)
Rank Vendor 2010 Market Share 2009 Y/Y% Change 1 VIZIO 6,962 18.2% 5,941 17% 2 Samsung 6,715 17.5% 6,418 5% 3 Funai 4,613 12.0% 4,758 -3% 4 Sony 3,998 10.4% 4,338 -8% 5 LG 3,711 9.7% 2,704 37% 6 Toshiba 2,274 5.9% 2,635 -14% 7 Sanyo 2,250 5.9% 2,106 7% 8 Sharp 1,243 3.2% 1,770 -30% 9 Panasonic 1,035 2.7% 889 16% 10 Westinghouse 476 1.2% 386 -1% Source: DisplaySearch February 2011
The fourth quarter’s results showed that consumers are looking for innovation as well as value for their HDTV purchases. Outpacing the industry, VIZIO LED HDTV shipments grew 993% Y/Y, Full HD LCD TVs grew 44% Y/Y, 46” and above TVs grew 92% Y/Y and 120Hz+ TVs grew 119% Y/Y***.
“U.S. consumers are demanding full-featured LCD TVs at the lowest possible prices,” said Riddhi Patel, Director, Television Systems, for IHS. “Television brands that successfully offer a combination of low pricing and advanced features, such as LED backlighting, Internet connectivity are gaining market share. Because of VIZIO’s ability to provide latest features at attractive prices, the brand has reached number 1 position in the US flat panel TV market in Q4 2010.”
iSuppli: Top 8 LCD-TV Brands in the United States for the Year of 2010
(Ranking by Unit Shipments in Thousands)
Rank Vendor 2010 Market Share 2009 Y/Y% Change 1 VIZIO 6,929 21.3% 5,920 17% 2 Samsung 6,123 18.9% 5,608 9% 3 Sony 3,373 10.4% 3,681 -8% 4 LG 2,865 8.8% 2,533 13% 5 Toshiba 2,092 6.4% 2,394 -13% 6 Sanyo 1,978 6.1% 1,934 2% 7 Sharp 1,082 3.3% 1,592 -32% 8 Panasonic 963 3.0% 1,183 -19% Total 32,459 32,324 0% Source: iSuppli Corp. February 2011
iSuppli: Top 8 All Flat Panel Brands in the United States for Q4 2010
(Ranking by Unit Shipments in Thousands)
Rank Vendor Q4 2010 Q4 2009 Y/Y% Change Q3 2010 Q/Q % Change 1 VIZIO 2,867 1,844 55% 1,602 79% 2 Samsung 2,572 2,095 23% 1,817 42% 3 LG 1,247 1,048 19% 1,025 22% 4 Sony 1,049 1,318 -20% 796 32% 5 Panasonic 793 657 21% 812 -2% 6 Toshiba 708 708 0% 533 33% 7 Sanyo 522 443 18% 651 -20% 8 Sharp 264 317 -17% 380 -31% Total 11,978 11,299 6% 9,699 23% Source: iSuppli Corp. February 2011
Further displaying VIZIO’s growing popularity for the family’s main living room TV is Quixel Research’s Q4 list of the Top 5 Best Selling models in the US LCD TV market. One of VIZIO’s 40”+ LCD TV models was both the largest and the highest priced among those ranked in the top five best sellers for the quarter.
Quixel Research Market Update – Q4 2010
Top 5 Best Sellers by Units
Manu-
facturerProduct Size Resolution Tech List Price Samsung LN32C350 32″ HD 720 LCD $499.00 VIZIO E320VL 32″ HD 720 LCD $469.99 VIZIO M260VA 26″ HD 720 LCD $399.99 VIZIO E420VO 42″ HD 1080 LCD $663.99 Samsung LN40C500
F3FXZA40″ HD 720 LCD $559.00 “VIZIO has become the brand to purchase for newest technology such as LED and Internet connected HDTV as well as their larger main living room TVs where they get the latest features at prices that allow them to step up to the next generation of entertainment,” stated Tamaryn Pratt, Analyst at Quixel Research.
*Source: iSuppli Research Q1 2011 Report of Q4 2010 US LCD Market Share
** Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report
***Source: VIZIO, Inc.












































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