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Qualcomm Snapdragon SoCs with a new way of easy identification

Follow-up: Next-gen Snapdragon S4 class SoCs — exploiting TSMC’s 28nm process first — coming in December [Aug 9 — Nov 16, 2011]

Update: Qualcomm Snapdragon S1-S2-S3 SoCs lineup in production as of 16-Nov-2011

Qualcomm Snapdragon S1-S2-S3 SoCs lineup in production as of 16-Nov-2011

End of Update

In the last 24 hours there has been an incredible barrage of posts about “rebranding Snapdragon”. These posts are providing a kind of summary of changes referring to Qualcomm as the source of the information but not linking to that. When one finally finds the Qualcomm source it comes out that there is no rebranding in the conventional sense just a new classification for existing SoCs. So the individual SoC identifiers are the same, there is just a possibility to refer to them by a higher level of indentification which is related to the class of systems they are targeted to.

Because this is much more important new information than the non-existant rebranding I am first copying here the Qualcomm source and then some additional important information regarding their Adreno graphics capabilities and Qualcomm’s latest strategic moves to enter mobile gaming in a very big way. A report of current assesment of that is also available: Qualcomm hopes to make game consoles obsolete [Aug 4, 2011] Anandtech has published the slides of the Qualcomm event: Qualcomm’s March into the Gaming Market [Aug 3, 2011] and draws attention to this particular slide:

Please note the “Wireless Display” option which comes via the WCN3660  companion chip to Snapdragon S4 class of SoCs from the recently acquired Atheros (now Qualcomm Atheros). That chip will support the emerging Wi-Fi Display standard (said not to be confused with Intel’s WiDi) for streaming video directly from a smartphone or tablet to a Wi-Fi enabled display or television. (See also Wireless Gigabit Alliance – WiGig where Atheros is a member which is competing with Wireless HD where one of the members is Intel)

A Simple Way to Identify Which Snapdragon System is Right for You [Tim McDonough Vice President, Marketing, Qualcomm QCT on Qualcomm’s blog: OnQ, Aug 3, 2011]

Today Qualcomm is introducing a new way for our customers, our industry colleagues and consumers to identify the Snapdragon chipset that fits their needs. Those of you who know us well know that our current Snapdragon family of processors has grown to encompass over 15 different chips with feature sets that target mass market smartphones all the way through high end smartphones and tablets. And, although our Snapdragon chips are called processors, they are really system on chip solutions. Inside each Snapdragon chip are multiple hardware subsystems including CPUs, GPUs, modems, multimedia processors, GPS, DSPs, sensors, as well as advanced management software.

And all of these components are integrated into a single small chip that is designed with mobile in mind. The result is that Snapdragon processors deliver outstanding performance and longer battery life. But with such a deep roadmap of chips, our customers and industry colleagues have told us that it has become increasingly difficult to quickly and easily identify which chips are best suited for different devices.

We have arrived at a simple solution. Now our Snapdragon processors are classified into three system classes, System 1 (S1), System 2 (S2) and System 3 (S3): Simple names which denote performance and feature set. Moving forward, we will continue to add new classes as our roadmap grows. Without further ado, I present you with the Snapdragon S1, Snapdragon S2 and Snapdragon S3.

Snapdragon S1: Mass Market Smartphones [note: Up to 3G HSPA]

Qualcomm Snapdragon S1 Mobile Processor -- 3-Aug-2011

Snapdragon S1 processors offer great performance and longer battery life for today’s mass market smartphones. Boasting CPU speeds of up to 1Ghz, Adreno 200 graphics and a 3G modem, Snapdragon S1 processors are powering some of today’s coolest devices.

“The HTC Wildfire S could be the darling of the affordable Android handsets……..The most important factor for us is that we’ve found the HTC Wildfire S capable to performing those core tasks without too much of a compromise.”
Pocket-Lint’s review of the HTC Wildfire S powered by the Snapdragon S1

The Snapdragon S2: High Performance Smart Phones & Tablets [note: 3G HSPA+]

Qualcomm Snapdragon S2 Mobile Processor -- 3-Aug-2011

The Snapdragon S2 processor is an excellent choice for high performance smartphones and tablets. The S2 class of processors have some of the same design foundations as the S1 class but with some key performance improvements including a single core Scorpion CPU that clocks to speeds of up to 1.4Ghz, the fastest single core mobile CPU in the market, and the Adreno 205 GPU, which is designed to provide a 2x performance boost over the Adreno 200 GPUs. Web browsing and multimedia performance gets a serious performance boost too. With just one CPU core, the Snapdragon S2 can offer smoother graphics than other solutions that use dual-core CPUs.

“You can see clearly in the video that Qualcomm’s 2nd generation, single-core processor chewed up YouTube’s 720p Flash content without a hitch while the others failed to keep up in a smooth fashion.”
Phandroid– (6/2011)

Snapdragon S3: Multi-tasking & Advanced Gaming [note: 3G HSPA+, 1440×900/1080p HD/Dolby 5.1, Stereoscopic 3D capture & playback]

Qualcomm Snapdragon S3 Mobile Processor -- 3-Aug-2011

Here’s where things really get kicked up a notch. Simply put, the Snapdragon S3 is designed to offer 2x the graphics performance of the S2 and 4x the graphics performance of the S1. The S3 class of processors also feature a dual core Scorpion CPU at speeds of up to 1.5Ghz per core. With a more powerful [Adreno 220] GPU and a fast dual core CPU, the things our customers are starting to do with the S3 are pretty incredible. Take the HTC EVO 3D, this smartphone features a front-facing camera for video calls, two cameras on the back to create 3D photos and a display that uses a parallax barrier so you can view 3D photos without 3D glasses!

This performance boost also allows our customers to create devices with bigger and sharper displays. The Snapdragon S1 and S2 are typically in devices with 3-4-inch displays that offer a resolution of 800×480. The Snapdragon S3 in the HTC EVO 3D drives a 4.3-inch display with a resolution of 960×540, while the HP TouchPad tablet uses a monstrous 10.1-inch with a resolution of 1024×768.

The Snapdragon S3 Mobile Processor and Your HDTV [Aug 2, 2011] [note the “extend that experience to a 40-inch display” both in the video and the attached caption]

The latest chip in Qualcomm’s Snapdragon family is the Snapdragon S3 mobile processor featuring a high-performance dual-core Scorpion CPUs up to 1.5Ghz and an Adreno 220 GPU. Any smartphone or tablet equipped with a Snapdragon S3 processor can not only deliver great battery life and stunning graphics on a 4-inch display but can even extend that experience to a 40-inch display [by plugging your smartphone into a 40″ TV via HDMI]. Web browsing, video playback and high-quality gaming will still remain fluid. You can find Snapdragon S3 mobile processors in the HTC EVO 3D, HTC Sensation 4G, T-Mobile myTouch 4G smartphones and the HP TouchPad tablet. For more information about Snapdragon: http://www.qualcomm.com/snapdragon

To maintain great battery life while also improving performance, Qualcomm designed the S3’s Scorpion CPU cores to be asynchronous, so each core can operate at different frequencies and voltages for superior performance at lower power. The S3 class of processors also support a host of video codecs and multimedia acceleration. You can learn more about the devices that use Snapdragon processors in our Snapdragon Showcase

“It (The Snapdragon S3) has arguably the best CPU and GPU in the dual-cores…The CPU being asynchronous can be a real battery saver… including NEON and has a 128-bit pipeline rather than 64 bit found in all other CPU thus a better speed…About multimedia, Its one of the best when it comes to multimedia… Qualcomm is also known for the stability of chipsets due to the fact that everything is on the chipset itself rather than making manufacturers add it.”
Droid Gamers—Beastly Dual-Core Android Devices: A Rundown on Each Chipset (5/2011)

Coming Soon: Snapdragon S4—Next Generation Devices

The Snapdragon S4 class will include the newest generation of Snapdragon processors and will feature a new CPU microarchitecture [Krait instead of the previous Scorpion] and integrated 3G/LTE multimode. The S4 will stay true to its roots by delivering exceptional battery power—a 65% decrease in power consumption, yet at the same time boost performance by 150%. This combo is going to create mobile products that offer graphics [Adreno 225 and up] that are comparable to current gaming consoles.

You’re also going to see Snapdragon S4 processors in new form factors and running a full blown desktop operating system. We’re currently working with Microsoft so the S4 can run the next version of Windows—Windows 8.

Stay tuned for big things. Or should we say small things?

Snapdragon™ Adreno 220 GPU Powers “Desert Winds” Game at MWC [Brent Sammons, Graphics Product Manager, Qualcomm QCT on Qualcomm’s blog: OnQ, March 1, 2011]

Attendees of Mobile World Congress 2011 got to see the newest generation of the Adreno GPU, Adreno 220, in action as part of the new Desert Winds game demo at Qualcomm’s booth. The graphics performance, new 3D effects, and level of graphical realism now possible with the dual-core Snapdragon MSM8660 chipset and its Adreno 220 GPU grabbed the attention of virtually all passing by the booth.

Snapdragon’s Adreno GPU – Desert Winds Game Demo [note the “console quality” differentiation in the attached text]

Check out the console-quality mobile 3D graphics available on Snapdragon’s Adreno GPU. Learn more about Snapdragon: http://www.qualcomm.com/snapdragon

Desert Winds was shown in stereoscopic and non-stereoscopic 3D via HDMI out to a 55-inch HD LCD display. As with Qualcomm’s other dual-core Snapdragon MSM8660 demos at the show, the new Desert Winds game was running on the Snapdragon Mobile Development Platform (MDP), which is a device available to developers who want early access to Snapdragon chipsets and Adreno GPUs. (Get more info on the Snapdragon MDP and how to purchase at www.bsquare.com.)

The Desert Winds game ran in interactive and non-interactive modes, giving users the ability to play the game and help the game’s heroine, Amira, slay the giant scorpion character, Alacran, and his army of scorpions.

Developed by Southend Interactive, the game showcases the console-quality 3D graphics and high-end effects made possible by the Adreno 220 GPU, such as:

  • Advanced particle physics and vertex skinning
  • Full-screen post-processing shader effects
  • Dynamic lighting with full-screen alpha blending
  • Real-time cloth simulation
  • Advanced shader effects like dynamic shadows, god rays, bump mapping and reflections
  • 3D animated textures

Qualcomm will continue to use the Desert Winds game to showcase the ever-evolving, advanced capabilities of the Adreno GPU, with more 3D effects, smoother stereoscopic HD gaming, market-leading performance, and industry leading power-efficient 3D graphics. Based on our research (*), the Adreno 220 GPU in Qualcomm’s dual-core Snapdragon MSM8660 offers twice the performance of the GPU in other leading dual-core ARM9-based chips.

With more Android devices based on Snapdragon and Adreno and with over 100 games optimized for Snapdragon and Adreno, it seems clear that the mobile industry is already well aware of the many advantages that Snapdragon and its Adreno GPU.

In my opinion, it was apparent at this year’s Mobile World Congress that Qualcomm is well-positioned to continue its strong momentum in providing OEMs and 3D game developers with a powerful and efficient graphics platform that brings more of the industry’s latest and best 3D games to more smartphones, tablets and laptops everywhere.

_____

(*) Source Qualcomm – Average of Industry benchmarks composed of Neocore, GLBenchmark, 3DMM and Nenamark

Anandtech’s reports are not contradicting that:
Hands on and Benchmarks of two MSM8x60 Phones – HTC Sensation 4G and HTC EVO 3D [June 3, 2011]
Dual Core Snapdragon GPU Performance Explored – 1.5 GHz MSM8660 and Adreno 220 Benchmarks [March 30, 2011]

GLBenchmark 2.0

… GLBenchmark 2.0 is the best example of an even remotely current 3D game running on this class of hardware–even then this is a bit of a stretch. GLBenchmark 2.0 is still our current go-to test as it is our best best for guaging real world performance, even across different mobile OSes. … Comparatively, the 1.5 GHz MSM8660 with Adreno 220 is 2.2x faster than the 1 GHz MSM8655 with Adreno 205.

Quadrant 3D and 2D

Last and definitely least (at least in my mind) on the list is Quadrant, which has unfortunately become something of a de-facto one stop shop for benchmarking Android devices, famously spitting out one easy to digest score.

… Adreno 220 shows anywhere from 2-5x performance gains over Adreno 205.

Final Words

When we first started looking at Qualcomm’s Snapdragon SoCs we were impressed by their CPU performance but largely put off by the performance of the Adreno 200 GPU. The 45nm Snapdragon with the Adreno 205 GPU changed things as it roughly doubled GPU performance. The Adreno 220 brings about another doubling in GPU performance. …

How Snapdragon is Changing the Mobile Gaming Industry [Brent Sammons, Graphics Product Manager, Qualcomm QCT, Feb 10, 2011]

Qualcomm Shows Strong Support of the Mobile 3D Gaming Ecosystem at GDC [Brent Sammons, Graphics Product Manager, Qualcomm QCT on Qualcomm’s blog: OnQ, March 18, 2011]

Qualcomm has been clearly demonstrating its support of the entire mobile 3D gaming ecosystem at recent conferences like this month’s Game Developers Conference (GDC) in San Francisco. This support showed up as a press release with Gameloft; a new video with Gameloft and NAMCO BANDAI Games America; joint marketing activities with Sony Ericsson around their new PlayStation Certified Xperia Playdevice; a GDC speaker session featuring presentations by leading mobile developers Southend Interactive and Polarbit; a new Snapdragon mobile 3D gaming ecosystem video and a very well-attended and well-received party at Ruby Skye!

In the press release Qualcomm announced its agreement with Gameloft to deliver an enhanced, Snapdragon-optimized experience for Gameloft’s premier HD mobile 3D game titles like “SpiderMan Total Mayhem HD,” “Real Football 2011 HD,” “GT Racing: Motor Academy HD” and “Modern Combat 2: Black Pegasus.” These will be optimized for current and future Snapdragon processors, such as the MSM8x55 with its Adreno 205 GPU (currently shipping), and the dual-core MSM8x60 with its Adreno 220 GPU.

In a video shot during GDC, Baudouin Corman (Vice President Publishing of Americas for Gameloft) and Dominic Lobbia (Senior R&D Director of NAMCO BANDAI Games America) speak to their game optimization efforts and the value that Snapdragon and Adreno bring to the table. They cite the strong adoption of Snapdragon by manufacturers of high-end Android and Windows Mobile 7 devices, the high quality and great performance of mobile 3D graphics powered by Snapdragon and Adreno, as well as the valuable graphical optimization and development tools Qualcomm offers like the Adreno Profiler. (For more information on the Adreno tools, go to http://developer.qualcomm.com/dev/gpu/tools.)

Game Developers Explain the Value of the Adreno GPU [March 18, 2011]

Gameloft and NAMCO BANDAI explain the value of Snapdragon’s Adreno for game optimization efforts.

Conference attendees also had the opportunity to get the whole story about Qualcomm’s mobile 3D gaming ecosystem support via a new video that was playing just outside the South Hall Expo Floor. The video features Qualcomm’s Vice President of Product Management, Raj Talluri, who explains that there is a huge ecosystem of Snapdragon game developers and games optimized to Snapdragon, that the majority of Android phones use the Snapdragon processor, and that all Windows Phone 7 products use the Snapdragon processor. Therefore, he explains, developers are able to reach a large audience of smartphone and tablet users.

Qualcomm’s Mobile 3D Gaming Ecosystem [March 20, 2011]

Raj Talluri, VP of Product Management, explains the Snapdragon game developers ecosystem.

“Hey, You Got Your Snapdragon Chipset in My Xperia™ PLAY” [Brent Sammons, Graphics Product Manager, Qualcomm QCT on Qualcomm’s blog: OnQ, May 27, 2011]

Unlike the chocolate and peanut butter in Reese’s chocolate peanut butter cups, it was no accident that Snapdragon and the Xperia PLAY found themselves together. This week Sony Ericsson launched the Xperia PLAY at Verizon, with Qualcomm’s Snapdragon MSM8255 mobile processor with Adreno 205 Graphics Processing Unit(GPU) inside.

It is the world’s first PlayStation-certified phone (and perhaps the world’s most gaming-centric smartphone). And Sony Ericsson chose Snapdragon and Adreno to power it. If you’re wondering why, check out this recently posted Qualcomm video, featuring Aaron Duke and Kim Ahlstrom from Sony Ericsson, talking about the Xperia PLAY with Snadragon’s Adreno GPU.

Snapdragon’s Adreno [205] GPU powers the Xperia PLAY [May 26, 2011]

Sony Ericsson explains the value of Snapdragon with Adreno in the Xperia PLAY for superior game play.

The Snapdragon MSM8255 chipset and Adreno 205 GPU together provide a fun and immersive gaming experience via the very device you will want to carry with you everywhere all the time – the new Xperia PLAY smartphone.

Not only does Snapdragon contain powerful graphics processing — enough to rival some in-home console systems — but it also has a lot of other valuable integrated features like video capture and playback, music playbackand a 1.4 GHz CPU.

The Xperia PLAY has a 4-inch 854×480 display, a 5 megapixel rear-facing camera, a VGA front-facing camera, 512 MB of RAM, and is based on Android 2.3 Gingerbread. Perhaps more importantly, the device comes with seven preloaded games. And you can download over 50 more games via Verizon’s VCAST apps store.

I would say that another big reason that Sony Ericsson chose to work with Qualcomm is that Qualcomm is really into mobile gaming!Keep your eyes peeled in the coming days for more details on just how big into gaming Qualcomm has become.

In the case of the Xperia PLAY, Qualcomm worked closely with Sony Ericsson not only to establish connections with some of the best mobile game developers and game titles around, but alsoto help game developers make sure that the games offered on the PLAY are the best they can be, using the Adreno graphics optimization tools.

We’re very pleased that Sony Ericsson chose Snapdragon for the Xperia PLAY device. We’re confident you will be, too. The Xperia Play may not be as tasty as a Reese’s peanut butter cup, but I’d say it’s a lot more fun and lasts a lot longer! For more information on commercially available Snapdragon-based devices and on the Adreno graphics optimization tools, check out our developer site at developer.qualcomm.com.

SoC’s for 2011: [ekin , Jan 23, 2011 >>> ]

(listed in what I believe is the best to the worse)
+ ARM Sparrow: Dual-core Cortex A9 @2.00GHz (on 32nm die), unspecified GPU
+ TI OMAP 4440: Dual-core Cortex A9 @1.5GHz, SGX 540 (90M t/s)
+ Apple A5 (iPad2): Dual-core Cortex A9 @0.9GHz, SGX 543MP2 (130M-150M t/s)
+ Qualcomm MSM8660 (Gen IV Snapdragon): Dual-core Cortex A9 @1.5GHz, Adreno 220 (88M t/s)
+ TI OMAP 4430: Dual-core Cortex A9 @1GHz, SGX 540 (90M t/s)
+ ST-Ericson U8500: Dual-core Cortex A9 @1.2GHz, ARM Mali 400 (50-80M t/s)
+ Samsung Orion: Dual-core Cortex A9 @1GHz, ARM Mali 400 (50-80M t/s)
+ Nvidia Tegra 2: Dual-core Cortex A9 @1GHz, nVidia ULP-GeForce (71M t/s)
+ Qualcomm Scorpion (Gen III Snapdragon): Dual-core Cortex A8 @1.2GHz, Adreno 220 (88M t/s)

Notes:
– The SGX530 is roughly half the speed as the SGX535. The SGX540 is twice as fast as the SGX535.
– The Adreno 205 (41M tri/sec) is supposedly faster than the SGX535 but slower than the SGX540 (thus, is likely to be in the mid).
– The Adreno 220 is twice the speed of the Adreno 205 but it is slightly slower than SGX540 (88M vs 90M tri/sec).
– Samsung claims ARM Mali 400 to be 5 times faster than its previous GPU (S3C6410 – 4M tri/sec), about on par (80M tri/sec) with the Adreno 220, but few leaks benchmarked it to be only slighlty faster than the SGX535 (40M tri/sec).
– The gpu used in the Nvidia Tegra2 has been quite contained (little known). I estimated the Tegra2 has 71M t/sec (Tegra 2 Neocore=27fps/55fps=Galaxy S Neocore, x62% disadvantage of screen resolution, x 90Mt/s of SGX540 = 71M t/s). And recently some inside rumors via fudzilla actually confirmed this exact figure, so therefore the gpu-chip inside the Tegra2 is roughly equivalent to the MALI 400.

All of these details are based on officially announced, rumors from trustworthy sources and logical estimations, so discrepancies can be existent.

Last thoughts:
As you can see there is some diversity in the next-gen chips (soon to-be current-gen), where the top tier (OMAP 4440) is roughly 1.5 times more powerful than the low tier (Tegra 2). However drivers and software will play a lead-role in determining which device could squeeze out the most performance. And this factor may alone favour the iPad2, Playbook or even MeeGo tablets to be better than the Honeycomb tablets which are somewhat bottleneck-ed by the lack of hardware accelaration and post-transcription through the Dalvik VM. I think we’ve hit the point where we could have some really impressive high definition entertainment, and even emulating the Dreamcast at decent/fullspeed.

edit2 [March 13]:  “ Just re-edited the post. Apple’s A5 details are added in, its looks to be one of the best chips for the year. If I had to choose between the OMAP4440 and A5, I probably would be reduced to a head-tail coin flip!”

Well, Apple’s been boasting over x9 the graphical performance over the original iPad. There are 2 articles on anadtech, one in Geekbench and a processor-specific details from imgtech (I dug up from 12months ago). It has been found that its a modified Cortex A9, 512MB RAM and the SGX543MP2. Everything points to the SGX543MP2 being significantly faster than the SGX540, and the given number was 133 Million Polygons per second (theoretical) for SGX543MP4 which is double SGX543MP2 performance. The practical figure is always less. Imgtech said the SGX540 is double the grunt of the SGX535, benchmarks show the SGX543MP2 is (on average) five times the grunt as the iPad (SGX535). So going by imgtech (the designer of sgx chips), the theoretical value that I list above, should be 70M t/sgoing by Apple’s claim it should be 200M t/sgoing by benchmarks it should be roughly 130 M t/s. Imgtech’s value is definently wrong since they claimed its faster than the SGX540 valued at 90M t/s. Apple’s claim also seems biased, they take only the best possible conditions and exaggerate it even more. It seems to be somewhere in between, and wouldn’t you know it, the average of the two “false” claims is equivalent to the benchmarked value

edit3 [April 3]: “Update. The benchmark results of the Snapdragon MSM8660 are in…. and it goes further to support the list. MSM 8660 = Dualcore A9 + Adreno 220 + Qualcomm modification (for better/worse).”

The benchmarks are out for the 4th-gen QSD, which confirms everything prior. It’s competing for top place against the 4440 and A5. I’ve changed the post (only updated chip’s name). If one were to choose between the processor of the A5 and the OMAP4440, they’d be really pressed to choose between more cpu grunt or more gpu grunt.

Qualcomm roadmap reveals quad-core, 2.5GHz ARM CPU [July 6, 2011]

MSM8960 [start shipping in Q4 2011]: Adreno 225 3D/2D 125 M tri./sec (DX9.3) – said to rival the GPU powering the Playstation Vita

MSM8930 [start shipping in Q3 2012]: Adreno 305 3D 80M tri./sec (DX9.3) – take us far beyond the possibilities of the Playstation Vita and more into the realm of the Xbox 360 or the Playstation 3

MSM8974 [start shipping in Q1 2013]: Adreno 320 3D 225M tri/sec (DX9.3)

While looking back one year: [Medion, Aug 19, 2010]

Samsung Galaxy uses PowerVR SGX540 (rated at 1 gigapixel fill-rate, and 28M triangles/sec)
Iphone 3GS/4 both use PowerVR SGX535 (1 gigapixel, 14M tri/sec)
Droid 2/Droid X use PowerVR SGX530 (500 megapixel, 14M tri/sec)
Droid uses underclocked PowerVR SGX530 (250 megapixel, 7M tri/sec)
Snapdragon uses Adreno 200 (133 megapixel, 22M tri/sec)

So when it comes to the GPU, the Galaxy S phones kill anything that uses a current Snapdragon. The fill-rate is what is what’s really holding back the Adreno.

As for the CPU, I’ll generalize here.

Snapdragon – ARMv7 based Scorpion core (NOT an A8 like some state). Advantages over A8 is 5% faster clock for clock, and ability to be used in a multi-core configuration. Basically, it’s more future proof.

TI OMAP – stock Cortex A8, but currently running at 45nm, so better on battery life than Snapdragon (this will change with the new Snapdragons coming out)

Hummingbird – modified Cortex A8, 10-20% faster multi-threaded performance, but also 45nm so with better battery life as well.

So in terms of CPU, it’s Galaxy > Snapdragon/OMAP (depends, do you want 5% more performance, or significantly better battery life?)

So in conclusion, the Galaxy phones have more horsepower than the Incredible. If you plan to root and run custom ROMs, it should be the platform of choice.

Tackling the Android tide

Remarks by Larry Page on the quarterly earning calls [July 14, 2011, see also Larry Page to boost Google even more as becoming CEO again [April 2, 2011]]

We have tremendous new businesses being viewed as “crazy” Android We actually have a new metric to report of 550,000 Android Devices activated a day!

[See the full post by Larry Page later]

Follow-up:
Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
Note: the “affordable” Nokia Lumia 710 for 270 EUR [US$ 376] is the one produced by Compal (the 800 is by Nokia itself)

Updates:
Supercharging Android: Google to Acquire Motorola Mobility [Larry Page, Aug 15, 2011]

We recently explained (http://googleblog.blogspot.com/2011/08/when-patents-attack-android.html) how companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android. The U.S. Department of Justice had to intervene in the results of one recent patent auction to “protect competition and innovation in the open source software community” (http://www.justice.gov/opa/pr/2011/April/11-at-491.html) and it is currently looking into (http://online.wsj.com/article/SB10001424053111903635604576476430510833852.html) the results of the Nortel auction.  Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies.

Is Google buying Motorola for its 24,000 patents? [April 15, 2011]

Motorola Mobility Holdings’ CEO Discusses Q2 2011 Results – Earnings Call
Transcript
  [July 28, 2011]

… we own one of the strongest and most respected patent portfolios in the industry. We have over 17,000 patents granted and over 7,000 patents pending with particular strength in 2G and 3G essential, non-essential patents important to the delivery of competitive products in the marketplace, video particularly compression, decompression and security technologies and finally, a leading position in 4G LTE essential.

With new entrants to the mobile space resulting from the convergence of mobility, media, computing and the internet, our patent portfolio is increasingly important. …

@parmy Parmy Olson [Forbes’ London bureau chief]
Microsoft buying Nokia doesn’t seem like such a wild idea anymore. #Google #Motorola
2 hours ago via TweetDeck

Google’s Motorola Deal Could Give Windows An Opening [Forbes guest post, Aug 15, 2011]

Nokia says Google-Motorola deal may help Windows Phone [Aug 15, 2011]

This further reinforces our belief that opportunities for the growth of Nokia’s smartphone business will be greatest with Windows Phone. This could prove to be a massive catalyst for the Windows Phone ecosystem. Additionally, with our respective intellectual property portfolios, Nokia and Microsoft are working together to build and nurture an innovative ecosystem that benefits consumers, operators, developers and other device manufacturers.

Quotes from Android partners [Larry Page, Aug 15, 2011]

“We welcome today’s news, which demonstrates Google’s deep commitment to defending Android, its partners, and the ecosystem.”

– J.K. Shin

President, Samsung, Mobile Communications Division

“I welcome Google‘s commitment to defending Android and its partners.”

– Bert Nordberg

President & CEO, Sony Ericsson

“We welcome the news of today‘s acquisition, which demonstrates that Google is deeply committed to defending Android, its partners, and the entire ecosystem.”

– Peter Chou

CEO, HTC Corp.

“We welcome Google‘s commitment to defending Android and its partners.”

– Jong-Seok Park, Ph.D

President & CEO, LG Electronics Mobile Communications Company

Google acquisition of Motorola likely to benefit Taiwan production partners, but potential uncertain [Aug 17, 2011]

Share prices of Taiwan-based companies known to have strong business relations with Motorola staged a rally on August 16, one day after Google announced its plans to acquire Motorola Mobility as investors expect the deal will bring more orders for those companies. However, some industry watchers commented that Google may eventually release Motorola’s hardware business, forcing Taiwan handset ODMs, and parts and components suppliers to face more uncertainties.

The deal should help improve the financial structure as well as
business of Motorola, which will then release more orders to its production partners in Taiwan, said the sources, indicating the potential beneficiaries include Arima Telecommunications, Compal Communications, Merry Electronic, Ichia Technologies and Chi Cheng Enterprise.

Arima is currently a major ODM of feature phones for Motorola, while Compal and Foxconn International Holdings (FIH) are smartphone ODMs for the vendor. Motorola’s focus on Android phones after being merged with Google will benefit all three ODMs, said the sources.

Motorola is expected to outsource a total of 11-13 million handsets to Taiwan ODMs in 2011, with more than 90% being feature phones, said the sources, indicating that shipments of smartphones to Motorola have more growth potential.

However, the sources pointed out initial orders from Motorola after being merged with Google are unlikely to increase substantially as Google has said it will run Motorola as a separate business and will treat all Android partners equally. This means that Motorola will be able to increase its orders to production partners if doing so remains competitive.

Motorola, operating as an independent handset vendor under Google, still also posts a potential threat to HTC and other Android phone vendors. Google is likely to compete directly with HTC or Samsung Electronics unless it sells or terminates Motorola’s hardware business eventually, according to a Chinese-language Commercial Times report.

Taiwan handset PCB and chipset vendors hail Google acquisition of Motorola [Aug 17, 2011]

Taiwan-based handset PCB and chipsets makers have applauded Google’s announcement of acquiring Motorola Mobility, expecting that a growing Android mobile device market will help boost their sales.

Unimicron Technology and Compeq Manufacturing are currently two Taiwan-based PCB suppliers for Motorola, but supply volumes take only a small portion of their total shipments, according to industry sources.

Taiwan-based handset chipset vendors MediaTek and MStar  Semiconductor have been developing handset solutions for Android models because Apple has a preference of buying handset chips from players outside Taiwan.

MediaTek has also been cooperating with Motorola for some time and so the integration between Google and Motorola is certainly good news for MediaTek as well as MStar from a long-term point of view, the sources asserted.

IHS iSuppli News Flash: Fast Facts on Google’s Purchase of Motorola Mobility [Aug 15, 2011]

 The Motorola Mobility acquisition puts Google Inc. in a stronger position in any potential patent dispute with Apple Inc. “From an intellectual property (IP) standpoint, the acquisition bolsters Google’s negotiating position with Apple, in the event that Apple goes after Android-based products the same way it did with Samsung in Europe,” said Francis Sideco, principal analyst, wireless communications, for IHS. “If nothing else, Google will be able to assert Motorola’s IP for the 3GPP and 3GPP2 cellphone specifications, which are used in both the iPhone and iPad.”

Motorola’s product development capabilities also may have made it an attractive acquisition target for Google. “Motorola has been closely following Google Android’s operating system release schedule,” said Tina Teng, senior analyst, wireless communications, for IHS. “Whenever Google releases a new version of Android, Motorola almost immediately has a device ready with the latest revision of the software, reflecting the company’s prodigious product development capabilities.”Google previously has used new HTC and Samsung products to demonstrate the latest capabilities of the Android operating system. For example, the HTC MyTouch and Samsung Nexus S served to show off the operating systems’ capabilities so other OEMs could follow the example. Now, Motorola is the company that will set the example.

Motorola can serve as Google’s product R&D department as Android spreads into new markets,”Teng added. “Motorola has engineering expertise in a wide range of products where Android will be used, including set-top boxes and televisions. The addition of Motorola’s engineering and intellectual property will accelerate Android’s time-to-market in these areas and potentially revitalize the Google TV business, which so far has met with little success.”

The acquisition could prompt some Android licenses to increase their focus on alternative operating systems, such as Windows Phone.“ Although Google has said Motorola will continue to operate as a separate company, this development has to raise questions among the other Android licensees as to the level of support they will get from Google in the future. Even before this announcement, Motorola already had gotten preferential treatment, receiving first access to Honeycomb on the tablet side. While it’s unlikely that the other licensees will abandon Android, they could shift their priorities and focus more R&D toward Windows Phone from Microsoft.”

Motorola ranked sixth in the global smartphone business in the second quarter. The company held a 4 percent share of global unit shipments. Company shipments amounted to 4.4 million, up 7.3 percent from 4.1 million in the first quarter, as shown in the table below.

Since hitting bottom in the first quarter of 2009, Motorola has been experiencing nearly uninterrupted quarterly growth in smartphone shipments. Quarterly company shipments have expanded sequentially for the past nine consecutive quarters, with the exception of the first quarter of 2011, as shown in the figure below.

Motorola once was the world’s No. 2 cellphone maker. As recently as the first quarter of 2007, Motorola was the world’s second-largest cellphone shipper after Nokia on the strength of its stylish RAZR product line. However, because of its difficulties in offering compelling new models following the success of the RAZR, Motorola’s share of global cellphone shipments went into decline. Following a precipitous and sustained drop in shipments and market share, the company made a strategic decision to shift its focus away from low-margin, mass-market cellphones and toward higher-profit smartphones based on the Android operating system, like the Droid and Backflip.

Motorola Inc.’s XOOM media tablet introduced early this year represented the first legitimate match for Apple Inc.’s iPad 3G, in terms of features and pricing. The IHS iSuppli Teardown Analysis service’s dissection of the device determined the Motorola XOOM carries a bill of materials (BOM) of $359.92, based on pricing in March 2011, compared to approximately $320 for a 3G iPad with 32GB of NAND flash memory, based on pricing from April 2010.

Learn More > Low-End Smartphones Boost Market Growth

Has Google wasted $12bn on a dud patent poker-chip? [The Register, Aug 15, 2011]

Larry Page’s Moto bluff fails to convince

Analysis It’s all about patents, says Google co-founder and CEO Larry Page. Google insists that it bought Motorola to shore up its Android platform, which is caught in a litigious pincer movement from old buddies Steve Jobs and Larry Ellison. Microsoft is merely egging them on the sidelines as the manbags fly, shouting: “Fight!”

But analysts I’ve spoken to are already wondering how much due diligence Google performed before the announcement, or whether the Motorola acquisition will turn out to rival Terra’s legendary, rushed purchase of EMI. Here’s why.

Android is a copycat platform. The APIs copy Java, and the UI copies Apple’s iPhone. Oracle believes Google has violated Java IP, which it acquired with Sun Microsystems. Google says the language, and a third of Android’s API’s are “derivative” of Java. On the other warpath, Apple has launched three dozen lawsuits relating to usability and UI. Apple is hurling these lawsuits at Android licensees, rather than at Google itself. Google has refused to indemnify its partners, causing much nervousness.

But Motorola’s IP war chest does not help Google here. It is poor where it needs to be rich. It is no help at all in the Oracle battle, which (alas) as many people have forgotten today, is largely about copyrights not patents. The Motorola patent war chest could only help Google against Apple by opening up a new front, with retaliatory litigation which threatens every rival handset manufacturer. But have a look where Motorola patents’ strengths are: radio engineering and design. The most vital radio patents are already covered by existing patent pools.

Bear in mind, too, that Nokia has a patent portfolio that is as strong as – or stronger than – Motorola’s. Nokia executives believed it was so strong it would derail the Cupertino upstart. But when Nokia and Apple settled last month, Nokia barely came out ahead, with a one-off payment of €430m.

These radio and design patents of legacy manufacturers such as Motorola or Nokia really aren’t worth quite as much as their owners think they are.

Google has paid $12.5bn for a negotiating chip that appears to be almost impossible to redeem. In this light, the acquisition looks like panic, rather than a calm and carefully deliberated strategy. Google didn’t take IP seriously, bidding silly numbers (such as pi billion dollars [1]) for the Nortel patents. Then it realised it might be in trouble, and so went out and bought some IBM patents. Now it has splurged $12.5bn, truly believing the IP is going to be useful.

Hats off again to Motorola’s leadership, though. The company has been trying to sell its phone division for over three-and-a-half years [3] – and nobody wanted to know. “Who would buy a
loss-making mobile maker?” we asked in 2008.

Moto merely had to whisper to Google: “We can solve your patent woes,” and its shareholders were rewarded beyond their wildest hopes. Google’s offer price has a huge premium over the market’s valuation of what Motorola is worth.

With the right timing and the right sales seduction, it is amazing what the right mug punter can be prepared to pay.

End of Updates

Regarding the Apple vs. Android situation in the tablet space see:
Acer & Asus: Compensating lower PC sales by tablet PC push [March 29, 2011 with comprehensive update on Aug 2, 2011] which is showing Apple’s dominant position as well as serious technical and market problems with the original version of Honeycomb up to now
Update: Apple hikes 2H11 iPhone orders to over 56 million units [Aug 15, 2011]

Apple has upward adjusted the total order volume for iPhones,
consisting of iPhone 3GS, iPhone 4, iPhone 4 CDMA and iPhone 5, for the second half of 2011 by 12-13%, from 50 million units originally estimated at the end of the second quarter of 2011 to more than 56 million units. iPhone 5 will account for 25.5-26 million units, according to Taiwan-based supply chain makers.

iPhone 5 orders for the third quarter of 2011 have been lowered from seven million units to 5.5-6 million units, while fourth-quarter orders have been raised from 14 million units to more than 20 million units, the sources pointed out. Total orders for iPhone 3GS, iPhone 4 and iPhone 4 CDMA for the third quarter exceed 20 million units, and fourth-quarter orders have been
reduced to eight million units, the sources indicated.

Total shipments iPhones in 2011 will reach 95 million units, the sources noted. While Taiwan-based supply chain makers will benefit from increased component orders, they are expected to see pressure for price cuts from Apple, especially touch panel makers which account for the largest proportion of total production costs, the sources said.

What about Windows Phone 7 chances to compete with that?

The chances are suddenly becoming quite good as:

1. The Next Release of Windows Phone, codenamed Mango, is coming

Designed to be the best Windows Phone yet. Check out how the next Windows Phone release, codenamed Mango, will deliver smarter and easier mobile apps, web, and communication. Coming Fall 2011 to a Windows Phone mobile smartphone near you. Tons of new features and everything you love about Windows Phone 7.

More: Meet the next release of Windows Phone: Smarter and easier communications, apps, and web

Update: Mango phones to compete with new iPhone in September [July 29, 2011]

Branded handset vendors including HTC, Samsung Electronics, and LG Electronics all plan to launch Microsoft’s Mango-based smartphones in September, competing neck and neck with the forthcoming iPhone which is also slated for the same month, according to industry sources.

Other vendors to unveil Mango phones at the recently concluded Microsoft’s 2011 WPC (Worldwide Partner Conference) included Acer, ZTE and Fujitsu Toshiba, the sources indicated.

In cooperation with Fujitsu Toshiba, Japan-based mobile carrier KDDI has unveiled its first Mango phone, the IS12T, which features a Qualcomm MSM 8655 processor, 3.7-inch touch screen and 13.2-megapixel camera.

HTC is expected to roll out a number of Mango phones, powered by Qualcomm 1.5GHz single-core CPUs with display sizes ranging from 3.8- to 4.7-inch, the sources noted.

Nokia is expected to unveil its first batch of Mango phones at Nokia World 2011 to be held in October, at a time when fellow vendors have already heated up the market for Mango phones, which will probably be a good strategy for the handset vendor, commented the sources.

But the very latest legal problems with Android could become an even more decisive factor:

2. Android legal losses reportedly prompt exodus to Windows Phone and MeeGo [July 19, 2011]:

HTC’s recent legal loss in the ITC Apple patent case, along with Microsoft’s aggressive patent push amid Android OEMs, has reportedly left manufacturers increasingly wary of Google’s open-source OS. According to the 21st Century Business Herald, growing Chinese brands like ZTE and Huawei are looking to adopt Windows Phone Mango either as a placatory measure toward Microsoft or the first step in a transition from over-reliance on Android. However, the platform spat could also have an unlikely beneficiary: MeeGo.

Chinese analysts have pointed to the relatively closeness of MeeGo’s system kernel and that of Android, suggesting that both hardware and apps could be reasonably straightforward to migrate. MeeGo’s under-the-radar legal situation, and backer Intel’s extreme willingness to find new partners – now that Nokia has all but abandoned MeeGo in favor of Windows Phone – could make the platform a safer bet for spooked Android OEMs. Interestingly, rumors have already surfaced earlier in the year regarding the possibility of a ZTE handset powered by Intel processors.

However, just as Nokia has left the N9 to helm its fledgling MeeGo effort, more manufacturers are expected to look to Windows Phone. Although Microsoft charges a roughly $15-per-device licensing fee for Windows Phone 7, versus Google’s free distribution of Android, there are suggestions that should Apple, Oracle and others win their patent cases then $15-20 royalty fees may become commonplace for Android phones and tablets. HTC is already believed to pay Microsoft roughly $5 per Android device in licensing, while Samsung is supposedly being chased for up to $15 per Android device.

Of course, whether Apple would agree to licensing its technologies remains a sleeping-dragon issue. HTC has already announced that it has “alternate solutions” to the systems Apple alleges are infringed, perhaps in unspoken admission of the fact that the Cupertino company is likely more interested in squashing and hamstringing its rivals than it is in clawing license fees from them. Forcing Google back to the drawing board to identify and replace elements of Android found to overstep into iOS IP would certainly sap some of the platform’s current momentum.

DETAILED INFORMATION

Some key Microsoft sites to watch:

Joe Belfiore shows off Windows Phone Mango [May 23, 2011]

  1. A Web experience that goes beyond the browser [00:40 or separate excerpt]
    Windows Phone Mango has the power of Internet Explorer 9 built-in and the ability to localize the Web based on where you are. Corporate VP of Windows Phone, Joe Belfiore, demonstrates how Windows Phone Mango takes mobile internet to the next level.
    Bing serves you better than a hotel concierge. Use Local Scout to find cool restaurants, sights, and shops—then buy tickets or make reservations on the spot.
  2. A smarter approach to apps  [04:45 or separate excerpt]
    Smart app integration is built into Windows Phone Mango, so mobile apps show up when and where you need them. Corporate VP of Windows Phone, Joe Belfiore, demonstrates how to get the most from your mobile apps on Windows Phone Mango.
    Thousands of apps and counting. Rather listen to music? Create playlists, download podcasts, or track down that tune you can’t place with Music search. Live Tiles are more dynamic and informative in the next release of Windows Phone, codenamed Mango.
  3. Easier to connect and share [07:10 or separate excerpt]
    Windows Phone Mango communications features are organized around the person or group you want to interact with, not the app you have to use. Corporate VP of Windows Phone, Joe Belfiore, shows how access to mobile Facebook and Twitter has never been easier with Windows Phone Mango.
    Texting, Facebook chat, and Windows Live Messenger—now in one seamless experience. Create Groups to send your messages, videos, and pics to friends or family at warp speed. Groups and Threads coming to Windows Phone this fall, make it easier to stay connected with friends and family.

Remarks by Larry Page on the quarterly earning calls [July 14, 2011, see also Larry Page to boost Google even more as becoming CEO again [April 2, 2011]]

We have tremendous new businesses being viewed as “crazy”

Android
We actually have a new metric to report of 550,000 Android Devices activated a day!
That’s a HUGE number even by Google’s standards

Chrome
It’s the fastest growing browser
With over 160 million users

People rightly ask how we will monetize these businesses?

And of course I understand the need to balance the short term with the longer term needs because our revenues and growth serve as the engine that funds our innovation

But our emerging high usage products can generate huge new businesses for Google in the long run, just like search And we have tons of experience monetizing successful products over time

Well run technology businesses with tremendous consumer usage make a lot of money over the long term

I think about our products in three separate categories

First, there is search and our ads products, the core driver of revenue for the company. Nikesh and Susan are going to talk more about ads later in the call

Next, we have products that are enjoying high consumer success–YouTube, Android and Chrome. We are investing in these in order to optimize their long-term success

Then we have our new products–Google+ and Commerce and Local. We are are investing in them to drive innovation and adoption

Overall, we are focused on long term absolute profit and growth, as we have always been–and I will continue the tight financial management we have had in the last two years, even as we are making significant investments in our future

Exclusive: AT&T’s Ralph De La Vega on Which Smartphones Are Winning [June 4, 2011 — Excerpt 1 ]

AllThingsD: You guys have always offered the broadest range of smartphones. What are the trends?

De la Vega: They definitely are buying a lot less feature phones than they used to. We’ve seen a dramatic shift from feature phones and quick messaging devices, which were texting devices only, into smartphones. We love that.

Android is becoming more popular. Our Android business is doing very, very well. I think what’s happening is people have latched on to smartphones. I think over time there will be fewer and fewer feature phones.

There are a million Android devices. Do you want to see more customization? I know at Mobile World Congress you said that you would carry the HTC device that is very Facebook-centric. Do you want to see more devices like that, that are a little more specialized?

De la Vega: I think you are going to see more people put a different UI on top of Android, like HTC has very successfully done. I love what they have done with their UI. It’s very simple, but it is still Android. I hope others will step up to the plate and Android itself will get better.

What have been the positive surprises? We talked about how BlackBerry has had a rough time and with Windows Phone, even though you like the product, the volume hasn’t been maybe what you hoped for.

De la Vega: iPhone and Android. I’ve been very pleased with HTC. HTC has come out with the HTC Inspire and it is selling extremely well in our stores. I think HTC has done a great job with the user interface. You go in and it is distinctive and I think other players are going to have to step up to that. So, Android and Apple are really the hot products right now.

Microsoft’s Android Plan: Evil Genius Or Just Evil? [July 13, 2011]

Buried in all the intrigue surrounding the Nortel patent auction was an interesting tidbit: Microsoft did not have to bid on the patents, but they did anyway. Why? As far as I can tell, it’s one of two reasons. One is evil. The other is evil genius. Either Microsoft really wants to kill Android. Or, if Android continues to thrive, Microsoft wants to be the ones that make billions of dollars off of its success.

… they’d prefer that Android (which killed Windows Mobile) would die and Windows Phone would take it’s place. But the next best option is to catch a free ride on the Android train. Patent licensing deals already in place with HTC, General Dynamics, and others could mean revenues of over $1 billion by next year, as Forbes reports. And if they’re able to convince Samsung to sign one as well (which could effectively force every Android partner to sign one), we could be talking multiple billions of dollars of revenue each year.

Microsoft’s intent here is pure evil genius. “It’s not like Android’s free. Android has a patent fee. You do have to license patents,” Microsoft CEO Steve Ballmer said last year. What he didn’t explicitly say is that you’d have to pay Microsoftand not Google for those patents. Think about this for a second: it’s entirely possible that Microsoft is going to end up making more money — perhaps significantly more — from Android than Google will. A year ago, such a statement would have seemed like a joke. But now it’s becoming reality. And it must be the ultimate nightmare for Google.

By being a part of the winning team, and not allowing Google to get Nortel’s patents, Microsoft put themselves in a win-win situation. If their continued threats to Google’s Android partners force those partners to reconsider their Android commitments, well there’s Windows Phone waiting with opened arms. If the threats lead to licensing agreements and the continued rise of Android, well there’s a huge pile of money from each participating OEM.

So no, Microsoft did not have to bid on the Nortel patents. But doing so may prove to be one of the best moves Microsoft has never made. And strangely enough, they have Apple to thank. Of course, they’re likely playing their own little game in this situation. Keep your enemies closer. Or keep them fighting.

Behind Microsoft’s $15 Samsung Android royalty claim [July 6, 2011]

Samsung is reported to be trying to lower the payment to $10.

The source for this report is the South Korean Maeil Business Newspaper, which quoted unnamed industry officials.

The Samsung story follows a week in which Microsoft named three OEMs as having agreed to license its patents for devices they make and sell running Android.

A fourth manufacturer was named on Tuesday this week, only this time Google’s Chromewas added to the Android mix. Microsoft said it had signed a deal with Wistron on tablets, mobile phones, e-readers and other consumer devices that use Chrome in addition to Android.

Microsoft is giving manufacturers two choices: pay up over the long term or incur years of high legal fees. You decide which your board or your investors like best.

That’s a tough choice given patent and IP cases can drag on for years and can cost billions of dollars. It’s a hard course of action to take when, given the fashion-driven nature of consumer devices, the product you’re battling over stops selling or gets canned. It’s an even tougher decision to fight cash-rich Microsoft alone while the maker of the thing you’re fighting over, Android, doesn’t want to step in to back you up.

Microsoft is putting other Android OEMs on notice that it’s coming after them for some easy patent money. That’s the first “win”.

The second? Microsoft will be hoping it can influence the courts in the Barnes & Nobel and Motorola cases – and in any future cases – by saying: if you don’t believe us on Android violating our patents, just look at all those who accepted we were right and agreed to pay up.

Nortel Announces the Winning Bidder of its Patent Portfolio for a Purchase Price of US$4.5 Billion [June 30, 2011]

Nortel Networks Corporation [OTC: NRTLQ] announced that it, its subsidiary Nortel Networks Limited (NNL), and certain of its other subsidiaries, including Nortel Networks Inc. and Nortel Networks UK Limited (in administration), have concluded a successful auction of all of Nortel’s remaining patents and patent applications. After a multi-day auction, a consortium emerged as the winning bidder with a cash purchase price of US$4.5 billion. The consortium consists of Apple, EMC, Ericsson [USD 340 million], Microsoft, Research In Motion and Sony.

The sale includes more than 6,000 patents and patent applications spanning wireless, wireless 4G, data networking, optical, voice, internet, service provider, semiconductors and other patents. The extensive patent portfolio touches nearly every aspect of telecommunications and additional markets as well, including Internet search and social networking.

“Following a very robust auction, we are pleased at the outcome of the auction of this extensive patent portfolio”, said George Riedel, Chief Strategy Officer and President of Business Units, Nortel. “The size and dollar value for this transaction is unprecedented, as was the significant interest in the portfolio among major companies around the world.”

The sale is subject to applicable Canadian and U.S. Court approvals which will be sought at a joint hearing expected to be held on July 11, 2011. Nortel will work diligently with the consortium to close the sale in the third quarter of 2011.

As previously announced, Nortel does not expect that the Company’s common shareholders or the NNL preferred shareholders will receive any value from Nortel’s creditor protection proceedings and expects that the proceedings will result in the cancellation of these equity interests.

On the very latest legal problems with Android:

ITC says HTC violating two of Apple’s patents [July 15, 2011]

The ITC administrative law judge’s initial determination was that HTC infringed on two of the 10 patents Apple had filed a complaint over in March 2010, according to an HTC statement. The ITC still needs to make a final ruling on the complaint. A loss carries the threat that HTC’s products would be banned from coming into the U.S., and Apple only needs to get a favorable decision on one of the patents.

The latest development is also a major blow to HTC, which has made strides in building market share and a brand with its line of Android-powered smartphones, many of which feature the company’s own Sense user interface. HTC was the first Android supporter that Apple went after, signalling the growing threat of Google’s software to iOS and the iPhone franchise.

On Monday, Apple had filed a second complaint with the ITC, claiming that five additional patents were being illegally used, including one used for scrolling operations, another for programmable tactile touch-screen displays, and one for a double-sided touch-sensitive panel, all of which are used in another complaint against Samsung.

The other relates to the ability to scroll, zoom, and rotate content on a screen, while the last references “portable computers.”

The five additional patents weren’t a part of this ruling.

HTC is considered the most vulnerable legally of the Android partners because it lacks a robust portfolio of patents that act as a potential shield. Earlier this month, HTC purchased S3 Graphics, largely because of a collection of patents that the ITC administrative law judge recently determined were used illegally by Apple.

Apple, meanwhile, is still in the middle of a similar patent fight against Samsung Electronics.

Apple Notches Patent Win Against HTC [July 18, 2011]

Apple Inc. netted a victory in its legal dispute with HTC Corp., as a U.S. International Trade Commission judge ruled the Taiwanese cellphone maker infringed two patents that Apple had cited in a March 2010 complaint to the agency.

The patents relate to multimedia processing technology and data detection technology that lets users dial a phone number that appears in their email. Apple originally alleged that ten of its patents were used in smartphones from HTC, which uses Google Inc.’s Android mobile operating system. The ITC ruling Friday only applied to four patents.

Apple, which helped reshape the mobile phone market with its hit iPhone, has been grappling with the rise of competing smartphones that run Android.

The ruling comes as a blow to HTC, and could have implications for other Android phones that offer similar functionality. Apple has squared off in other patent cases against smartphone makers such as Motorola Inc. and Samsung Electronics Co.

In a statement, a spokeswoman for HTC said it plans to appeal the decision. “We are confident we have a strong case for the ITC appeals process and are fully prepared to defend ourselves using all means possible,” she said, adding that “this is only one step of many in these legal proceedings.”

A spokesman for Apple reiterated its previous statement that “competitors should create their own original technology and not steal ours.”

Taiwan’s HTC rejects fresh Apple patent claim [July 11, 2011]

Taiwan’s leading smartphone maker HTC on Tuesday dismissed fresh patent infringement claims by US giant Apple as the legal battle between the rivals escalated.

Apple Monday filed a complaint against HTC with the US International Trade Commission (ITC) — which is already reviewing three other disputes between the two — over five cases linked to technology used in the iPad and iPhone.

It has also lodged a suit in a US District Court in Delaware.

“HTC is disappointed at Apple’s constant attempts at litigations instead of competing fairly in the market,” said HTC general counsel Grace Lei in a statement.

“HTC strongly denies all infringement claims raised by Apple in the past and present and reiterates our determination and commitment to protect our intellectual property rights,” she said.

Shares in HTC closed limit-down seven percent at Tw$915.0 ($31.5) in the Taipei bourse.

“Sentiment was hit by Apple’s fresh legal action as well as heavy losses in the international and regional markets,” said Alex Huang, an analyst at Mega International Investment Services.

HTC touts its own brand of smartphones and also makes handsets for a number of leading US companies, including the Nexus One unveiled by Apple rival Google.

Apple in March 2010 called on the ITC to investigate the Taiwan company over iPhone patents. That was followed months later by HTC filing for a probe into possible software patent abuse by the California-based firm.

Patent lawsuits are a regular occurrence among technology giants and Apple is currently being sued by Nokia for patent infringement. Apple has fired back a countersuit against the Finnish mobile phone giant.

And last week Apple hit back at an infringement claim by Samsung by calling for the South Korean company to be investigated.

— Dow Jones Newswires contributed to this story —

ITC judgment of HTC infringement of Apple patents arouses concern in China handset industry [AFP from Taipei, July 19, 2011]

The US International Trade Commission (ITC) has made an initial ruling that Taiwan-based smartphone vendor HTC has infringed two of Apple’s 10 patents related to iPhone, and this has caused concern among China-based vendors and white-box vendors of smartphones mainly because almost all of these smartphones are based on free and open-source Android, according to China-based 21st Century Business Herald.

Some of these vendors worry about the risk of becoming embroiled in patent infringement due to adoption of Android, and have drawn up three strategies to cope with potential impact. The three strategies are enhancement of support to Microsoft Mango operating system, promotion of smartphone customization by mobile telecom carriers for protection through binding common interest (especially carriers partnering with Apple and Microsoft), self-development of own operating systems, the source pointed out. China-based smartphone vendors Huawei Device and ZTE have planned to adopt Mango, the source indicated.

However, other vendors hold the opinion that China-based vendors are not so competitive and important in the global smartphone market as to become targets of Apple’s or Microsoft’s patent infringement lawsuits, the source indicated. They also think the ITC ruling will push up cost of adopting Android and this will benefit white-box vendors because it is impossible for them to pay royalty fees to Apple or Microsoft, the source noted.

Worldwide Partner Conference 2011 Information:

Steve Ballmer: Worldwide Partner Conference 2011 [speech transcript, July 11, 2011]

… Phones, we’ve gone from very small to very small, but it’s been a heck of a year. (Laughter.) And you’re going to see a lot of progress in that market competitively as we move forward.

… A year ago, Microsoft had no Windows Phone. In the last year, we’ve sold millions of phones. When we survey our users, nine out of ten of the people who bought a Windows Phone absolutely would recommend it to a friend. It’s certainly a very busy, active, competitive market. We’ve got a lot of work to do to break through. And yet, the people in the phone business believe us. We’ve already had over 20,000 applications built for Windows Phone in eight months. That’s a faster ramp than either Android or iPhone had. Nokia, who had a choice this year to bet on themselves, to bet on Android, or to bet on Windows Phone said for their bet the company strategy, they’re going with Windows Phone. They saw our roadmaps. They saw what we’ve done. They saw what we’re planning on doing. They’re pushing us. They’re pushing us to go broader geographically with Windows Phone. They’re pushing us to hit new price points with Windows Phone. But, they believe.

Others believe, too. Gartner and IDC both did predictions this year that said Windows Phone would be the No. 2 phone in the market by 2015. We’ve already shipped two major updates since we launched Windows Phone less than a year ago. The update that we just made available, “Mango,” which will be on phones this fall, has over 500, 500 new features. We know we’ve got a lot to do, but like the cloud, like NT many years back, we’re all in when it comes to mobile devices. And whether it’s phones or slates, or PCs, or console devices, we’re certainly pushing extremely far, and extremely fast.

Windows Phone 7 ‘Mango’ video demo YouTube [July 13, 2011]

The 3 main things about ‘Mango’:

  1. Connecting and sharing more easily with people
  2. Making apps smarter
  3. Taking the web beyond just the browser

Andrew Lees: Worldwide Partner Conference 2011 [speech transcript, July 12, 2011]

… there are some key trends that are fundamentally changing the world of devices. Now, they’re going to have a huge impact in the technology that we provide, and the solutions that you build. And it starts right at the core of the devices themselves, the core technologies.

we’re at an inflection point in Moore’s Law, where you can put all of the key things required to run a computer into a single chip, a system-on-a-chip. That means that you can have full PC compute power available in whichever form factor that you like. And that’s part of the reason why we’re seeing all of these different form factors.

… Another advantage of moving everything onto a single chip is that the price comes down dramatically. And, in fact, if you look even at the price of smartphones, a year ago all smartphones cost over $400 when they left their hardware manufacturer. Today, they’re down to about $200, and next year, a smartphone that can run something like Windows Phone 7 will actually be down to $100 to $150. So, you’re seeing a dramatic price reduction. …

… a lot of people have asked me, are we going to produce a phone that is a tablet? You know, are we going to use Windows Phone 7 to produce tablets? Well, that is in conflict with this strategy. We view a tablet as a sort of PC. We want people to be able to do the sorts of things that they expect on a PC on a tablet, things like networking to be able to connect to networks, and utilize networking tools, to get USB drives and plot them into the tablet. To be able to do things like printing, all of the things using Office, using all of the things you would expect from a PC and provide a hybrid about how you can do that with the tablet, as well.

And so at the Build Conference in September we will talk about how we can provide the bet of the PC and the tablet. And our strategy is not just limited to that. We are aiming to provide coherence and consistency across the PC, the phone, and the TV, particularly with Xbox. That’s through providing new types of scenarios, things like the way in which we make the user experience more common, as you saw yesterday in the demonstration of the user experience that you have on Windows 8, Windows Phone, and also on Xbox. But, also sharing key pieces of technology.

You see if you looked at the update that we’re providing to Windows Phone this year, we include a new browser. It’s Internet Explorer 9. It’s the same technology that we have on the PC. It’s not similar. It’s the same. So, we can take the advantages that we provide on the PC and immediately leapfrog and provide those across different types of devices.

This is very important to you, because it protects the investments that you have made with ustogether, and your customers have made in key elements of the technology, not only the device, but the infrastructure, the productivity, and the solutions that are used to feed those devices to enable those business and consumer scenarios.

So, for a phone the strategy here is not to provide a business phone, or a consumer phone, but to have them all be the same thing. There’s only one thing. And so there’s a few key things that we’re delivering with our phone strategy:

The first one is that we need to provide what end users desire and what they require. These personal scenarios like music and games, and communications, personal communications, social networking, build them into the phone, but also enabling a line of business solutions, business productivity, getting access to information inside of your company. And we may need to make sure that it works with the existing infrastructure and we provide the same tools for you to provide solutions to customers.

… what is “Mango” all about? Well, it’s about three main things. The first thing is communication, the second thing is about applications, and the third thing is the Internet.

You see, the phone has always been a communications device, but people today are communicating in lots of different ways. Communications, email, instant messaging, sharing pictures and laugh-out-louds, and social networking; even checking in is a type of communication. Rather than doing all of that in individual applications we build those core capabilities into the phone. It is the easiest and simplest way to communicate across a variety of different services, and to go from phone to phone, phone to PC, or phone to Xbox.

The second area is applications. The problem with applications is they all run in silos. So, with “Mango” we let applications break out of their box. It means that information from the application is available throughout the phone, and also, the application participates in the total experience.

Then finally with the Internet, the challenge here has always been to provide a desktop-type experience on the phone. And we deliver that by including things like Internet Explorer 9, in with “Mango.” But, we go one step further, and we say imagine if you could take the power of the Internet and deliver that beyond the browser, in a way that enables you scrape the Web so that you can quickly find answers and get things done, find information to be more productive. …

IDC recently did a study; first of all, they’re predicting that Windows Phone will be the number two smartphone in 2014. More about that in just a second. But what they’ve also done is looked at the revenue attach opportunities that there are for partners when they go through to provide infrastructure that feeds the phone, through things like management, security, and enabling these types of scenarios. The second thing is productivity through delivering things like Office 365, Office itself, et cetera, to make employees more productive, SharePoint, and then solutions, line-of-business solutions, that you develop. And the opportunity here is just mind-blowing. …

So, the message here is make sure that the phone is a key element of your strategy for how you’re providing productivity, infrastructure, and solutions for your customers.

The second area is with operators. And here what we want to do is provide the largest geo-footprint that we can. We’re going to more than double the size of the market that we have in “Mango.” We significantly increased the number of countries, and we will lower the price of the phones by half, increasing the total addressable market very, very dramatically.

And, of course, we’re doing that in partnership with the handset makers. There will be a whole new range of phones that are available this fall around “Mango” at different price points, with different features, particularly from the partners that we have already been working with, Samsung, HTC, and LG. But I’m also very excited about the partnership that we announced in February with Nokia, and this is where they’re going to move to exclusively rely on Windows Phone as their platform.

Microsoft Reveals New Windows Phone 7 Mango Handsets From Samsung, Acer, And More.flv [July 12, 2011]

Steve Guggenheimer: Worldwide Partner Conference 2011 [July 12, 2011]

[see the above video excerpt]
Andy talked about Acer, Fujitsu, and ZTE as new phone providers. I’m happy for the first time ever to have one of each of the phones up here and running. All of these are running live “Mango” builds. Acer brings one of the large OEM brands into the phone space on Windows 7. I think this Fujitsu brings a little bit of lightheartedness and life along with a waterproof design. Great capability in terms of the camera. And the ZTE brings one of the largest manufacturers in the phone space into the Windows Phone 7 world. So, as we see the technology move forward in Derek’s great demo, we’re going to have devices that take advantage of it.

Last, but not least, I’m very happy to show, this is the first time, this is the new Samsung that’s coming. It’s very thin, and light, and that’s the theme you’re going to see as the processors get thinner and better battery life, as the screens get better, we’re going to see phenomenal screen resolutions, great battery life, lightweight devices across the phone.

Fujitsu to launch first Windows Phone Mango handset in… August? [July 16, 2011]

Say it ain’t so — not only is a phone not delayed, it’s actually planning to come out earlier than its quoted launch window? This particular miracle is the exception much more than the rule, but Microsoft’s latest Windows Phone OS (nicknamed “Mango,”) might come out prior to the anticipated fall release. According to Nikkei, Fujitsu will offer the very first Mango device, a waterproof phone called the IS12T, on KDDI “as early as late next month.” The phone is to be sold for 30,000 – 40,000 yen ($378 – 505), a reasonable amount of coin for what will likely be a higher-end device. And — if it’s the same handset showcased at this week’s Worldwide Partner Conference — a pink version will be on sale. So, what’s more enticing: a Hello Kitty-flavored Windows Phone, or a Samsung Galaxy S II lookalike running Mango? It’s a tough call.

Microsoft slips Windows Phone Mango ready by September

Microsoft spoils WP7 Mango launch timing

Microsoft’s Imagine Cup account on Twitter inadvertently gave away timing for the first Windows Phone 7 Mango devices through a Twitter post(since deleted). The company promised that the finalists in the student competition would all get “Windows Phone 7.5 Mango.” Every winning student would get a phone with the new OS “by September.”

The statement doesn’t directly equate to a full, public launch of Mango in September, but it does hint that the OS will at least be ready by the same time. Microsoft is holding its Build developer event the same month and will probably want a complete OS, if not production hardware, to show.

Outside of the new misstep, Microsoft has only ever committed to fall for the new WP7 update. Its timing may depend on new hardware. This year, the hardware partners are expanding significantly and include very regional companies like Fujitsu and ZTE along with returning veterans like HTC, LG, and Samsung. [via Mobility Digest]

Microsoft President Announces New Partner Benefits and Underscores Opportunity With Windows Phone ‘Mango’ [feature story, July 12, 2011]

During a keynote address at WPC, Lees also emphasized that now is the time for partners to join and benefit from the expanding Windows Phone ecosystem.

Lees highlighted a number of new featurescoming to the next version of Windows Phone, code-named “Mango,” that build upon the unique design of Windows Phone and deliver integrated experiences with the company’s massive business user base of more than 750 million Microsoft Office users, 150 million Exchange users and 100 million licensed SharePoint users.

As the only phone to offer Microsoft Office Mobile and Outlook Mobile built-in, the next version of Windows Phone, available later this year, will enable greater productivity by allowing businesses to extend their IT infrastructure and utilize Microsoft cloud-based services such as Office 365while increasing opportunities for partners around the globe, Lees said.

At WPC, Lees unveiled a range of new benefits and opportunities for members of the Microsoft Partner Network (MPN).

Lees announced an exclusive discount program that makes it easier for MPN members worldwide to obtain and experience Windows Phone. The new discount program, which begins immediately, is available to all MPN memberswith at least one Microsoft competency.

Lees also unveiled a new MPN app for all Mobility Competency partners that enables them to easily access exclusive technical and sales contentfor Windows Phone while on the go.

“When people try Windows Phone, they love it,” Lees says. “But it’s more than selling phones. Our goal is to equip partners with what they need to be successful, giving them the guidance and tools they need to bring compelling experiences to their customers.”

As a specific benefit to Mobility Competency partners, Lees announced a special MPN logo, available today, that partners may use to distinguish their apps from others in the Windows Phone Marketplace and App Hub.

Lees also announced that the next round of MPN updates in the fall will include a new way for partners that build mobile apps to attain the Mobility Competency certification by developing an app that meets specific business criteria.

For another view of the partner news shared about Windows Phone during WPC 2011, view the Windows Phone Mobility Partners video of Microsoft Partners discussing the opportunities for building Windows Phone applications and solutions.

Mango Provides Sweet Opportunities for Windows Phone Partners [July 12, 2011]

[​Author: Paul Bryan – Sr. Director, Product Management, Business Experience on the Windows Phone team.]

I’m at Worldwide Partner Conference (WPC) in Los Angeles today, which this year is hosting almost 15,000 Microsoft Partners from around the world. Today, Windows Phone Division President Andy Lees addressed attendees on the opportunities for partners with Windows Phone. It’s an exciting time for the Windows Phone business and we’re thrilled to see the great things people are saying about our next major update – code-named Mango. Take the great new product capabilities coming in Mango, combined with new partner benefits just announced and there’s never been a better time to join the rapidly growing Windows Phone ecosystem.

Expanding Windows Phone Partner Ecosystem

We launched Windows Phone 7 last fall with the help of our partners and have seen the ecosystem momentum build rapidly ever since. We’ve received great customer feedback about their experiences across the range of devices being offered by our hardware and mobile operator partners. More than 42,000 developers worldwide have registered with the Windows Phones Marketplace. To date, these developers have added more than 22,000 apps to the Windows Phone Marketplace, greatly expanding the range of experiences for Windows Phone customers. From hot consumer apps like Angry Birds, ESPN Scorecenter and Netflix, to business-focused apps like CWR Mobile CRM 2011, and PushBI, the Marketplace is growing stronger each day with the help of our partners.

Additionally, with our agreement with Nokia finalized, work is well underway to deliver Nokia phones on the Windows Phone platform before the end of the year.

Sweet, Sweet Mango

There’s a lot of buzz around our upcoming Mango update, which will add hundreds of new features and capabilities that build upon the unique design and integrated experiences of Windows Phone. If you’re a partner building solutions with Exchange and SharePoint, Mango adds a number of new Outlook and Office Mobile productivity features bringing even more value to your solutions on Windows Phone. Mango will also add built-in support for Office 365 and a free Lync Mobile app, making communication and collaboration a snap for companies whose infrastructure is on premises or in the cloud. Mango will also offer added functionality for organizations to make the most efficient use of resources, allowing IT departments to use existing infrastructure to manage phones or distribute their own applications using Targeted App Distribution in Marketplace.

For developers, Mango adds a range of new capabilities for delivering richer more compelling apps. In addition to support for SQL Linq, sockets, and background processing, Mango brings new ways for app developers to make the user experience more engaging and seamless through Live Tiles and integration with Bing search services.

Not only do these new features in Mango extend the premier productivity smartphone experience, but they’ll help partners to grow their business. In fact, a new study by IDC study suggests that by 2012 Windows Phone has the potential to generate annual attached software and service revenue of nearly $300 per Windows Phone device for partners. In other words, Windows Phone for the long-term is a huge opportunity for partners to attract new customers and grow their business.

windowsphone1.PNGFor app and solution developers, a familiar platform and enhanced development tools in Mango will enable partners to create and distribute new solutions and applications. Partners will continue to leverage familiar tools such as Silverlight, the XNA Framework, Visual Studio 2010 and Expression Blend, to bring new apps to market quickly. Some good examples of this are Yellowbook and REALTOR.com. Additionally, Yammer announced today they will be bringing their enterprise social networking app to the Windows Phone Marketplace later this year.

We also recently released the Windows Phone Mango Beta 2 Developer Tools so developers could try out the new capabilities and get a jump on building and testing new apps for Mango.

Revamped Mobility Competency and Added Discounts for Microsoft Partners

As part of WPC, we are happy to announce several new benefits designed to help partners experience Windows Phone and promote their Windows Phone expertise to customers.

First, we’re making it even easier for partners to obtain and experience Windows Phones with a new Windows Phone Discount Program. Partners with at least one Microsoft Competency can take advantage of exclusive discounts from mobile operators and hardware vendors for all of their employees worldwide.

We’re also making it easier for partners to stay informed through a new MPN app for Windows Phone, which provides access to exclusive technical and sales content.

windowsphone2.jpg

In addition, we’re revamping the Mobility Competency certification. Partners can earn the Microsoft Mobility Competency for their organizations through newly revised Windows Phone training. And for the first time, beginning with the next round of MPN updates this fall, partners will be able to obtain the Microsoft Mobility Competency certification for their company by developing an app that meets specific criteria as a business application. Through the Mobility Competency, partners can become and stay proficient in Windows Phone app development and solution deployment. They will also be able to utilize a special MPN logo, available immediately, to distinguish their apps in the Windows Phone Marketplace and App Hub.

Exciting times indeed! With new partners, new products, new platform capabilities, new partner benefits and more great apps and solutions being delivered every day, it is a great time to be part of the Windows Phone ecosystem and take advantage of the tremendous opportunity ahead.

For information about the opportunities with Windows Phone Mango or the Marketplace, visit our Partner site. To view sessions from Worldwide Partner Conference, visit here. For more information, we encourage you to check out this feature on Microsoft News Center.

To learn more about the Windows Phone partner news shared today, we encourage you to check out this video that features Microsoft Partners discussing the opportunities for building applications and solutions for Windows Phone.

The Weekly Wrap: Marketplace tops 25,000, Windows Phone goes Hollywood, Garmin’s new app [Windows Phone Blog, July 8, 2011]

Marketplace tops 25,000 While estimates differ, unofficial Marketplace counters now peg our app inventory at somewhere north of 25,000, as multiple bloggers noted last week. Regardless of whose numbers you trust, the bottom line is that Marketplace is going gangbusters. But buzz about the overall app count overshadowed what I think was the week’s most exciting news: the boatload of brand-name apps that poured in. WPCentral counts at least 52 marquee titles in the last two weeks. Liveside.net, meanwhile, compiled its own handy list (complete with download links) of standouts. Check it out

Devices’ information:

WP7 Mango: HTC Eternity Windows Phone 7 Specs and Release Date [Jul 13, 2011]

The images leaked online provides glimpses of new HTC Windows Phone 7, currently being called ‘Eternity’. HTC Eternity will land as one of the first most smart phones running Microsoft Windows Phone 7 Mango (WP7) operating system.

HTC reconfirmed its commitment to Windows Phone 7 based smartphones in a statement at Global Technology Summit in Paris by HTC Head European Nations, Florian Seiche to to Reuters that they will keep developing Windows Phone 7 smart phones like HTC Eternity and HTC Omega, despite of Microsoft Nokia deal:

It will not change our commitment to Microsoft. With a new player entering, it should actually help to elevate the relevance of that platform. We actually feel that we should be able to benefit. The long-term opportunity with Nokia entering will definitely bring Windows back to critical mass.

There were few news leaks back in May 2011, which failed to attract much attention, but this time there are enough details to be given weight. The new HTC Eternity appears to have a big 4.7 inches WVGA Super LCD display screen, bigger than on the Samsung Infuse 4G. So if a large screen is what you wish for, the HTC Eternity might be the phone you want to wait on. Other than that, HTC Eternity seems to have a typical spec sheet for a mid-to-high level device, beside running Windows Phone 7 (WP7 Mango).

HTC Eternity is said to have a single core 1.5GHz processor, 4.7 inch screen with WVGA resolution, 8P autofocus camera with dual-LED 720p video recording capabilities, 1.3 MP front camera and 16GB internal memory. There was also a DLNA, Bluetooth, WiFi, GPS, 1650mAh battery. Here under is the HTC Eternity Windows Phone 7 complete specs:

WP7 Mango: HTC Eternity Windows Phone 7 Specs
Microprocessor Chipset CPU:Clock: 1500 MHz
CPU: Qualcomm Snapdragon MSM8255
Memory,_Storage+capacity RAM+capacity: 512 MiB
ROM:capacity: 14.9 GiB
Display Display Type: Super LCD , 16777216 scales Display:Diagonal: 4.7 ”
Display:Resolution: 480 x 800
Sound Microphone(s): stereo
Loudspeaker(s): Supported
Audio-Output: 3.5mm
Cellular Phone Cellular_Networks: GSM850, GSM900, GSM1800, GSM1900, UMTS900, UMTS2100 Cellular-Data-Links: CSD, GPRS, EDGE, UMTS, HSDPA, HSUPA, HSPA+
Call Alert: 64 -chord melody
Vibrating+Alert: Supported
Speakerphone-: Supported
Control+Peripherals Positioning:Device: Multi-touch screen Primary Keyboard: Not supported Directional+Pad: Not supported
Scroll-Wheel: Not supported
Interfaces Expansion:Slots: Not supported USB: USB 2.0 client, 480Mbit/s
micro-USB Bluetooth: Bluetooth 2.1 + EDR Wireless LAN: 802.11b, 802.11g, 802.11n Infrared:Gate: Not supported
Multimedia+Telecommunication Analog Radio Receiver: FM radio (87.5-108MHz) with RDS Digital+Media-Broadcast_Tuner: Not supported
Satellite Navigation Built-in-GPS module: Supported Complementary GPS-Services: Assisted GPS
Built-in-Digital-Camera Main-Camera: 8 MP Autofocus-(AF): Supported Optical+Zoom: 1 x Macro_Mode: Supported Built-in Flash: mobile light (LED) Secondary-Camera: 1.3 MP
Additional Details Built-in-accelerometer: Supported Battery: removable Battery Capacity: 1650 mAh

WP7 Mango: HTC Eternity Windows Phone 7 Release Date

Release Date and Price of the new Windows Mobile 7 based HTC Eternity are yet officially disclosed by the HTC, but reportedly HTC Eternity will be released in fall 2011.

HTC to tap tablet boom with many models [Reuters from Paris, May 17, 2011]

Smartphone maker HTC plans to roll out a range of different tablet computers to gain a foothold in the fast-growing market, a company executive said on Tuesday.

The global market for tablets, started only last year with Apple’s iPad, will likely grow to 108 million devices next year, compared with just 17.6 million in 2010, according to research firm Gartner.

“I really believe that the tablet market is really going to be a big market in the future and this is just the start,” HTC Europe head Florian Seiche told the Reuters Global Technology Summit.

“In five years’ time, schools will have tablets probably instead of physical notebooks. I think that’s going to be such a massive wave of additional penetration in society… I think we can’t even guess the potential.”

Seiche said HTC’s first tablet, the Flyer, had made a good start in terms of sales.

“It’s early days but we feel very good about it,” he said.

NOKIA BOOST

HTC should benefit from Nokia’s deal to start using Microsoft’s software in its smartphones as this will boost Windows’ share of the smartphone market, Seiche said.

“It will not change our commitment to Microsoft,” he said. “With a new player entering, it should actually help to elevate the relevance of that platform … we actually feel that we should be able to benefit.”

Microsoft’s mobile platform has rapidly lost appeal among consumers who have instead picked iPhones, BlackBerrys and phones running on Google’s Android platform, which became market leader in the last quarter. It now controls only around 3 percent of the smartphone market.

The long-term opportunity with Nokia entering will definitely bring Windows back to critical mass,” Seiche said at the summit at the Reuters office in Paris.

HTC uses Microsoft software, although its growth has mostly come from smartphones using Google’s Android platform.

“Android has had tremendous growth and we believe that this trend is going to continue, definitely,” Seiche said. “Android’s growth … is going to expand further to Asia and the emerging markets.”

Seiche added that he expects HTC to roll out its first mobile phone using near-field communications (NFC) technology for mobile payments within the next 12 months.

NFC is a short-range way to swap data wirelessly, meaning mobile phones can become a way to pay for goods, store e-tickets or swap photos and business cards.

Samsung GT-i8350 with Windows Phone Emerges [July 11, 2011]

South Korean mobile phone maker Samsung Electronics is reportedly gearing up for the launch of a new Windows Phone handset, one that would become the direct successor of the company’s Omnia 7 handset.

Samsung was named among the launch partners for Microsoft’s Windows Phone Mango OS, and we knew that the vendor was preparing the release of new devices based on the platform, but no specific info on the handset was available until now.

However, a user agent profile (UAProf) of the Samsung GT-i8350 shows that the company might have this device included among the first series of Mango-powered handsets.

What the said agent string shows is that this mobile phone will arrive on the market with the IE9 browser on board, which leaves little room for speculation when it comes to the operating system it would be based on.

Windows Phone Mango was unveiled previously this year with the new Internet Explorer Mobile 9 on board, and this is the platform the Samsung’s GT-i8350 will land on shelves with.

Moreover, the said UAProf (found by nanapho) unveils that the new device will arrive on the market with a screen capable of boasting a 800 x 480 pixel resolution, and that it would sport Bluetooth 2.1 and HSPA+ connectivity capabilities as well.

As UnwiredView notes in a recent article, the new mobile phone was already added to the handset vendor’s website, though its page does not offer any info at the moment.

Last year, Samsung came to the market with more than just one Windows Phone device, and chances are that it would launch more than one such device this year as well.

This means that Samsung GT-i8350 will soon be accompanied by more new Windows Phone devices on the company’s website, most probably targeted at various segments of the market.

However, it remains to be seen what hardware Samsung would pack inside these mobile phone since nothing was confirmed on it for the time being.

Samsung GT-i8350 may be the WP7 Mango-running successor to the Omnia 7 [July 11, 2011]

Steve Ballmer has said that a new wave of Windows Phones is due out for release before the end of this year, and as we’re approaching that deadline, the leaks are starting to come in. Today we have what is probably going to be one of Samsung’s new WP7 handsets, one to run the Mango update (which will likely be called either WP 7.1 or 7.5) from day one.

Japanese site Nanapho has uncovered a user agent profile (UAProf) of the Samsung GT-i8350, and apparently its Web browser will be IE9. Now, those following Microsoft stuff closely know that Mango is the first version of WP7 to come with what the company is branding IE9, so that can only mean that this new device will run just that.

The GT-i8350 will have an 800×480 resolution screen (which is the standard resolution for WP7), and will come with support for Bluetooth 2.1, and HSPA+.

The i8350 has also received its very own (blank, for now) page in Samsung’s UK support database, pretty much confirming that it’s real. You can see a screengrab of that above.

WMPU speculates that this may be the successor to the Omnia 7, Samsung’s first WP7 device released last year, which has the model number GT-i8700. However, that may not be the case. The i8350 may just be a lower-end device to accompany that successor onto the market. This is also pure speculation, but let’s keep in mind that Samsung likes to increment model numbers for sequels (successor devices). So, for example, the Galaxy S II is GT-i9100 whereas the original Galaxy S was GT-i9000. If Samsung hasn’t just changed that strategy, logically it means that the i8350 should be part of the WP7 lineup, yes, but not a successor to the Omnia 7. Perhaps the Omnia 7 will get a higher-specced successor that will be called i8750, or i8800. That would make sense.

Then again, these are all just (almost) random numbers anyway, so Samsung may have just chosen to do things differently this time. We’ll let you know as soon as we find out for sure.

New images of ZTE’s Mango device destined for China [July 16, 2011]

During WPC11, we saw the first glimpse of ZTE’s entry into the Windows Phone field. Now a few more images have come forth, posted by ZTE’s Dr. Luo Zhongsheng, who evidently is their head of smartphone development.

The phone can be seen sporting some art on the start screen as well as localized Chinese language support. In addition, it looks to have Weibo built in instead of Twitter, which is blocked in China. Weibo is described as “a Chinese microblogging site akin to a hybrid of Twitter and Facebook…”. The device itself looks like a prototype as opposed to the more polished version demonstrated at WPC, though as NanaPho suggests perhaps different color schemes will be offered. No other device specs are currently known.

This coincides nicely with the leak about the Toshiba-Fujitsu phone release in August, suggesting that indeed these phones are coming earlier than expected an the Asian market is gearing up for release.

Update: Evidently it’s not Weibos that’s built, but rather a standalone app running the service.

Fujitsu IS12T with Windows Phone 7 Mango coming next month [July 18, 2011]

At Microsoft’s 2011 Partner Conference , the company had a handful of unreleased smartphones on display running the Windows Phone 7 Mango update. The quartet included models from Samsung, Acer, ZTE, and Fujitsu, and it was thought that the phones would launch sometime in September when Mango is due to be released. The Fujitsu IS12T, however, appears to be ahead of schedule and could be the first to market — launching in August on Japanese carrier KDDI.

Details on the new smartphones remain scant so far, though the Samsung SGHi937 looks an awful lot like a Galaxy S II — one of the most popular non-iPhones in the world right now — running Windows Phone 7 instead of Android. If the internals remain unchanged, then we know exactly what kind of hardware the SGHi937 will pack.

When it comes to the Fujitsu IS12T, there’s not quite as much information. The IS12T won’t sport a massive display like the Samsung’s 4.5″ — instead, it’s a more modest 3.7″ screen that’s expected. There’s also a very good chance the IS12T will feature a 12 megapixel camera, based on its model number, Fujitsu’s past 12MP offerings, and the company’s statement that the phone will feature “great capabilities in terms  of the camera.” In addition to a stellar camera, the IS12T is going to be waterproof.

While snapping high-quality digital pics in the rain is cool, it’s even more amazing to think that a manufacturer may actually be releasing a smartphone ahead of schedule for once — instead of repeatedly delaying its launch. Pricing has yet to be revealed for the IS12T, but it’s safe to say this won’t be one of those $100 Windows Phone 7 devices Microsoft talked about.

More at WM Power User and Nikkei

Acer reveals its first Windows Phone Mango device [May 31, 2011]

Acer W4Windows Phone
Acer has revealed its first Windows Phone Mango device at Computex this week.

The device, expected later this year, will be named the Acer W4. Acer’s Windows Phone includes a 5PM camera, 8GB storage and DLNA support. Chinese blog zol.com.cn published images of the device on Tuesday after discovering it on display at Computex this week. Microsoft previously revealed that Acer was a new hardware parter for Windows Phone Mango devices during a VIP event last week.

Acer’s W4 specifications:

  • 3.6-inch WVGA
  • Screen Resolution: 480×800
  • 5mp Camera with auto-focus
  • HSPA 850/1900 or 900/2100 /GSM quad band 850/900/ 1800/ 1900 MHz Support
  • Qualcomm MSM8255 running at 1GHz
  • Wifi, Bluetooth 2.1
  • DLNA Support (DMC)
  • Windows Phone Mango
  • 8GB Storage

Acer W4 Windows Phone Mango device

Image credits: zol.com.cn

What a difference from the current offering!

From Buy your phone [US] site and HTC’s past press release:

Vendor and model:

Date:

Highlights:

Display:

Processor:

Carrier(s) and store(s):

HTC HD7

Friday, December 03, 2010 4:51 PM

•Seamlessly brings together work, play and family.

•Features the largest screen on a Windows Phone.

•Enjoy Netflix, T-Mobile TV, and Slacker Radio.

480×800

(4.3”)

1 GHz Qualcomm QSD8250

US: T-Mobile, Microsoft Store, Amazon.com, Best Buy, Radio Shack, Walmart

Singapore [Oct 12, 2010], Malaysia [Oct 13, 2010], Hong Kong [Nov 11, 2010], Australia: Telstra [March 29, 2011]

HTC Arrive™
[= HTC 7 Pro]

Friday, March 18, 2011 9:58 AM

•Sliding full QWERTY keyboard

•Tilt-up display

•5MP camera and 720p HD camcorder

[access to Zune, Xbox LIVE and Netflix]

480×800

(3.6”)

1 GHz Qualcomm QSD8250

US: Sprint, Microsoft Store, Amazon.com, Best Buy, Walmart

Samsung Focus™

Sunday, August 01, 2010 5:50 PM

•Thinnest, lightest Windows Phone.

•Brilliant 4″ Super AMOLED WVGA screen.

•Audience Noise Reduction for crystal clear calls.

480×800

(4.0”)

1 GHz Qualcomm QSD8250

US: AT&T, Amazon.com, Best Buy, Costco, Walmart

LG Quantum™

Friday, October 08, 2010 3:52 PM

•Full QWERTY keyboard for faster, easier texting.

•16 GB internal memory.

•Play To (or DLNA) software that lets you easily transfer photos & videos to your home entertainment system.

480×800

(3.5”)

1 GHz

Snapdragon  [Qualcomm QSD8250]

US: AT&T, Amazon.com, Costco, Walmart

HTC Surround™

Monday, October 04, 2010 2:51 PM

•Slide-out speakers with SRS Dolby Mobile surround sound.

•Surround yourself with entertainment, wherever you go.

•Kickstand for hands-free viewing.

16 GB internal memory.

480×800

(3.8”)

1 GHz Qualcomm QSD8250

US: AT&T, Amazon.com, Best Buy, Radio Shack, Walmart

Dell Venue Pro

Sunday, September 26, 2010 3:58 PM

•Vertical QWERTY keyboard provides quick access.

•Scratch and shatter resistant screen.

•Available on the T-Mobile network, exclusively from Dell.

480×800

(4.1”)

1 GHz Qualcomm QSD8250

US: Dell

HTC HD7S [largely = HD7 but with a Super LCD screen, it is exclusive to AT&T in the USA ]

Tuesday, May 17, 2011 10:13 AM

•High resolution 4.3” WVGA Super LCD Screen

•Slim, premium design with kickstand

•5 MP camera with auto focus and dual LED flash (records 720p HD video)

•Voice-activated, location-aware Bing search engine

480×800

(4.3”)

1 GHz Qualcomm QSD8250

US: AT&T, Amazon.com, Best Buy, Walmart

HTC Trophy™

Thursday, May 19, 2011 1:09 PM

•3.8” touchscreen for optimal gaming [harnesses the power of Xbox LIVE® for epic gaming]

•HD video

•5 MP camera with autofocus and flash

480×800

(3.5”)

1 GHz

Qualcomm QSD8250

US: Verizon, Microsoft Store, Amazon.com, Best Buy

Singapore [Oct 12, 2010]

wikipedia HTC HD7: The HD7 shares nearly all its specifications with its older Windows Mobile 6.5-running brother, the HD2, including the screen resolution and size (4.3 inches diagonal and WVGA 800×400 resolution).

HTC GOES BIG WITH MICROSOFT; LAUNCHING FIVE NEW WINDOWS PHONE 7 SMARTPHONES [Oct 11, 2010]: … HTC 7 Surround, HTC 7 Mozart, HTC 7 Trophy, HTC 7 Pro and HTC HD7 …

HTC 7 Mozart („a phone powered by high-fidelity audio”): Singapore [Oct 12, 2010], Malaysia [Oct 13, 2010], Hong Kong [Nov 11, 2010]

From List of Windows Phone devices (wikipedia):

Product
Release Date
System on Chip
Memory (RAM)
Display
Weight (g)
Carrier
Notes
Dell Venue Pro
November 8, 2010
QSD8250
512MB
4.1″, WVGA 800×480 AMOLED
165
AT&T, T-Mobile USA, Rogers (Pending)
Has vertical slide-out keyboard
HTC 7 Pro
January 17, 2011
QSD8250
576MB
3.6″, WVGA
185
Sprint, US Cellular, Cellular South
CDMA: HTC Arrive
Has slide-out keyboard
HTC 7 Surround
October 21, 2010
QSD8250
448MB
3.8″, WVGA
165
AT&T, TELUS
Has slide-out speaker
HTC 7 Trophy
October 21, 2010
QSD8650
576MB
3.8″, WVGA
140
Vodafone UK, Vodafone Australia, Vodafone NZ, Verizon
LCD, 8GB, Yellow back on International version.
SLCD, 16GB, Red back on Verizon.
HTC 7 Mozart
October 21, 2010
QSD8250
576MB
3.7″, WVGA
130
Orange U.K., Telstra
Camera: 8 megapixels + Xenon flash
HTC HD7
October 21, 2010
QSD8250
576MB
4.3″, WVGA
162
T-Mobile USA, O2 UK, Bell
Largest screen on a WP7 device
LG Optimus 7
October 21, 2010
QSD8250
512MB
3.8″, WVGA
157
TELUS, Vodafone UK, Optus
DLNA
LG Quantum
October 21, 2010
QSD8250
512MB
3.5″, WVGA
178
AT&T, Bell
Has slide-out keyboard
Samsung Focus
October 21, 2010
QSD8250
512MB
4.0″, WVGA Super AMOLED
115
AT&T, Rogers
Storage may be expanded with a compatible microSD card
Samsung Omnia 7
October 21, 2010
QSD8250
512MB
4.0″, WVGA Super AMOLED
138
Orange UK, 3 UK, Optus

Developers’ information:

Developer News: Beta Mango Tools Available Today [Windows Phone Developer Blog, July 8, 2011]

Today Microsoft is showing off many of the new features coming in the next version of Windows Phone, code named Mango. We highlighted a few features like hardware accelerated IE9 with HTML5, increased multitasking capabilities and the addition of Twitter to the People hub at Mobile World Congress in February. During April’s MIX11 event, we gave developers a deep dive into new Mango capabilities and opportunities and promised new tools in May.

I’m pleased to announce that the beta release of the Windows Phone Developer Tools that support Mango will be available for download today, in just a few hours! We also have some exciting news to share about Windows Phone Marketplace.

First the tools. Developers can use this beta release to get ready for the upcoming Windows Phone OS release. The new application platform capabilities coming in Mango deliver the top features you have asked for:

– Background processing- New profiler and emulator for testing- Use of Silverlight + XNA together- Silverlight 4- IE9 web browser control- Live Tile enhancements: use of back of tiles and ability to update Live Tiles locally – Deep linking into apps from notifications and Live Tiles- Additional sensors; direct camera access, compass & gyro- Fast application switching- Networking / sockets for communications- Local SQL database for structured storage- Access to calendar and contacts for apps

You also asked us for new ways to keep customers engaged with your apps, so we’ve taken steps in Mango that will help keep great apps front and center. The Mango release allows you to create a new wave of apps and games that appeal to consumers by further extending the popular Windows Phone design system. Mango also helps apps remain engaged with the customer and contextually relevant through integration with the Bing Search, Pictures and Music & Video experiences, as well as added functionality for the Live Tiles that live on the Start screen. For example, with Bing Search, when searching for products, movies, events or places, the customer will see among the results a link to a “Quick Card” for that specific search. That card contains an “apps” panel (formerly known as the “extras” panel).  This panel will display both installed and non-installed apps associated with that search query term. This is just one example of how the app experience is different on a Windows Phone in ways that give you a unique opportunity.

With Mango we are not only improving the way we merchandise your apps within our Marketplace, we are also exposing your apps as a part of our customers’ everyday experiences. You want more ways for consumers to find your apps; and consumers have been raving about the Windows Phone design. In short, we are listening and investing accordingly. You should expect us to continue to deliver technology and services unlike anyone else.

Below is simple graphic to help show how new tools and resources are unlocking additional developer capabilities: image

Another way we’re growing the Windows Phone ecosystem is by expanding geographically. With Mango, Windows Phone Marketplace will expand from 16 to 35 countries where both app submission and app purchase are supported locally.

Today Adding with Mango
Australia, Austria, Belgium, Canada, France, Germany, Hong Kong, Ireland, Italy, Mexico, New Zealand, Singapore, Spain, Switzerland, UK, USA Brazil, Chile, Colombia, Czech Republic, Denmark, Finland, Greece, Hungary, India, Japan, Korea (South), Netherlands, Norway, Poland, Portugal, Russia, South Africa, Sweden, Taiwan

In addition, Windows Phone Marketplace now supports app submission in China, Israel and Luxembourg. For those countries that are not yet locally supported by Marketplace, we continue to expand the Global Publisher Program we announced in early March. Today, developers in 69 Middle Eastern and African countries can submit applications via Yalla Apps. App Port supports 13 countries in East Asia. APPA Market is available to developers in 19 central European countries. And both Device7 and MTel service China.

To better reach customers worldwide, I’m also pleased to announce today that Mango will offer a new web version of Windows Phone Marketplace. This will enable customers to shop, share and buy/download apps and games from any PC and send them directly to their phones. You get more visibility for your apps with no extra work. The Mango Marketplace will bring several new features and capabilities that Todd Brix will be expanding upon here a little later.

We’re extremely grateful for all that the Windows Phone developer community has accomplished in a few short months and we’re excited to see what you can do with Mango. Today we offer more than 17,000 apps, and with 42,000 registered developers and counting, plenty more are on the way. We recognize that the strength of our developer community and the Windows Phone ecosystem is a big reason why analysts are so optimistic about the Windows Phone ecosystem in predicting sales of hundreds of millions of units by 2015. With the release of beta tools for Mango, we hope we’ve taking another big step toward giving you exactly what you want from a platform so that you are inspired to create the next generation of amazing Windows Phone apps and games. In the coming weeks we will announce the date when App Hub will begin accepting Mango apps for certification.

Whether you’re a new or existing Windows Phone developer, now is the perfect time to take the next step and be what’s next in mobile. The checklist is simple:

Thank you, Matt Bencke General Manager, Windows Phone Developer and Marketplace Experiences

More information:
Windows Phone SDK 7.1 Beta2[June 29, 2011]

The new Windows Phone SDK 7.1 Beta2 (renamed from WPDT) can be used to develop Applications for both 7.0 and 7.1 version of Windows Phone OS releases.

The Windows Phone SDK includes the following

  • Windows Phone SDK 7.1 (Beta2)
  • Windows Phone Emulator (Beta2)
  • Windows Phone SDK 7.1 Assemblies (Beta2)
  • Silverlight 4 SDK and DRT
  • Windows Phone SDK 7.1 Extensions for XNA Game Studio 4.0
  • Microsoft Expression Blend SDK Preview for Windows Phone 7.1
  • WCF Data Services Client for Window Phone 7.1
  • Microsoft Advertising SDK for Windows Phone 7

SketchFlow Template for Windows Phone [June 9, 2011]

The SketchFlow Template for Windows Phone 7 adds a new SketchFlow template for Expression Blend* users that makes creating a prototype of a Windows Phone app quick and easy. * Please note: To use the SketchFlow Template for Windows Phone 7 you need to be using Blend 4 with SketchFlow enabled (this is the version of Blend that comes with both Expression Studio 4 Ultimate and Visual Studio 2010 Ultimate) you also need to have the Mango developer tools  Windows Phone SDK 7.1 Beta2 for Windows Phone installed. 2011-06-09 09h43_52   2011-06-09 09h44_47   2011-06-09 09h47_25   2011-06-09 09h47_52 2011-06-09 10h01_27

Developers Get Goody Basket Full of Mangos [Windows Phone Developer Blog, June 29, 2011]

Over the course of the past six months, the Windows Phone team has been working very hard to ensure that there is a great experience for all of our customers with the upcoming Mango release of the Windows Phone OS. That means educating consumers, empowering developers, and working closely with our hardware and carrier partners to bring it all together with great devices.

Just last week, the first reviews of Mango started landing in press and blogs and the early sentiment is very encouraging. People get that Mango is a big step that dramatically enhances the core experiences that we all rely on our phones for every day; messaging and communication, use of any of our more than 20,000 great apps and games, and great use of the Web. AllThingsD wrote that the OS “is a mix of elegance and whimsy that’s a treat to use.” Gizmodo went so far as to say that Mango feels “complete.” However, it was The Daily that offered some bigger picture perspective in noting that, “it took Android nearly two years before hitting critical mass and three years to begin carving out a significant chunk of the smartphone market.” We’ve got a great product in Windows Phone and we feel we’re right on track, in fact we’ve already seen reports showing that in only a few months we’ve surpassed the more established RIM marketplace in the number of real apps available to customers.

Since beginning this journey with the new Windows Phone developer platform, we have aspired to be transparent, easy to build for, and easy to partner with.

We know that one of the most impactful things we can do for developers is to help them get their hands on the actual product. For Mango, that starts today with an early access program for developers. We’re still working out some final kinks in the distribution and support infrastructure for delivering Mango to all of our registered developers around the world, but are inviting the most eager developers to come get Mango today, for their retail devices, as part of our early access program! We expect the full distribution infrastructure to be fully operational in the next couple of weeks. For now, consider yourself a beta tester for the distribution process. Registered developers will get invites to the Microsoft Connect site, which will give them access to Mango. This build of Mango should also be viewed as beta quality, so there are still consumer features missing, but you can now start building apps and testing them against retail devices. Here’s what you need to do:

  • Download the Windows Phone Developer Tools Beta 2 – You will need to update your developer tools to update your phone and to deploy your apps, so run…get them now.
  • Read the instructions before updating – These are very important steps which you need to follow to the letter. We’re committed to supporting our developer community with such an early access program, so if you have questions, start with the forums, which we are monitoring.

This is especially well timed for the tens of thousands of student developers who have registered through DreamSpark or related programs. Just as our Spring Cleaning program encouraged developers to finish up their projects over the past few months, delivering thousands of new apps, summer break is the perfect time for student developers to relax and have some fun with Mango. With the free Windows Phone Developer Tools Beta 2 and free access to Mango, now is the perfect time to see what you can do with Windows Phone. To make it even more interesting for students looking for a great summer project, we’ve set aside 50 Mango phones for those students who are building the next big thing on Windows Phone. Want one? Here’s what to do:

  1. Make sure you’re registered for DreamSpark
  2. Download and install Expression Studio Ultimate and the new Mango Windows Phone Developer Tools (available free as a member of DreamSpark)
  3. Get the free Sketchflow Template for Windows Phone and create a Sketchflow mock-up of your app
  4. Post the Sketchflow mock-up somewhere online and tweet out the link using the hash tag #WPAppItUp
  5. We will review all prototypes and will contact the developers who submit the best ones and send them a special Mango developer device

There’s lots to like in Beta2 of the developer tools, and some new goodies as well. You can find the release notes here, but I also wanted to talk about the new Advertising SDK June 2011 Update that was released for Windows Phone 7 earlier this week. The June update makes it even easier for developers to earn money and build ad-enabled mobile apps with streamlined Ad Control APIs and other new features.

Lastly, we got a lot of questions in email and on twitter as to why reviewers got Mango first. In short, it was to allow us to get you Mango today. Bringing a product to market requires a healthy balance between marketing features and empowering the ecosystem. Striking that balance is all about sequence. Microsoft believes in developers like no other company, but not even we want developer tear downs serving as the foundation for how consumers ultimately understand Mango. To get Mango to you today, we had to first set some context so that the market would have a good understanding of the product and not define us only by those features that developers uncovered. Think of it this way: if you could choose which path to go down, would you rather have a tightly selected group of influential people write your first reviews of your amazing app, or leave it to the customers with the fastest fingers?

So what now? First, go get the tools. Second, update your retail phones to Mango. Third, go rub it in your friends’ faces that you have Mango and they don’t. Fourth, start building your Mango apps using some of the cool new functionality like fast app resume, updated Live Tiles, Motion Sensor, Live Agents, sockets, background audio or raw camera access. There will be a tools update in the coming months which will have the go-live license you need to publish Mango apps to the Marketplace, but don’t wait. With the tools and the ability to test on Mango enabled phones, you should all be in really good shape when Mango is released later this year.

For the early access program, here are the countries which are explicitly supported – meaning that should your device become unusable as a result of updating, we will be able to process it for fixing once the full distribution infrastructure is fully operational in the next couple of weeks:

Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Great Britain, Greece, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, United States

Windows Phone around the world: Language support in Mango [Windows Phone Blog, July 6, 2011]

At launch last year we supported 5 display languages: English (US and UK), French, German, Italian, and Spanish.

In Mango, we’re adding 17 more: Brazilian Portuguese, Chinese (simplified and traditional), Czech, Danish, Dutch, Finnish, Greek, Hungarian, Japanese, Korean, Norwegian (Bokmål), Polish, Portuguese, Russian, and Swedish.

The Zune software will be available for the same set of languages.

Displaying some of these new languages required new phone fonts. Specifically, we’ve added 4 beautiful new fonts for the East Asian languages:

… The 20 new keyboard options are: Brazilian Portuguese, Czech, Danish, Dutch, Finnish, Greek, Hungarian, Indonesian, Japanese, Korean, Malaysian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Swedish, Traditional Chinese, Turkish, and Ukrainian.

The keyboard languages shown in italics regular [here] also support text prediction, which makes typing on your phone faster and easier. Even better, all these input languages are available on any Windows Phone, regardless of which display languages come with it.

The new East Asian keyboards—which were developed in Asia by the same team that creates them for Windows and Office—are especially neat. We’ll explore them in more detail in a future post.

This fall you’ll see a significant increase in the number of new countries where the Xbox LIVE service for Windows Phone is available. The Zune Marketplace for music, video, and podcasts is also expanding to more markets. We’re not quite ready to announce specifics just yet—expect to hear more later this summer.

Finally, we get many questions about specific phone features—especially ones related to searching and mapping— and where they’ll be available. Here’s a list of ones we hear about most:

  • Bing search (accessed from the phone’s hardware Search button) is available in 33 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Korea, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, and the United States. (Elsewhere, handset and mobile operators can configure the hardware search button to a locally-relevant search site).
  • Local search results show up in 6 countries: Australia, Canada, France, Germany, United Kingdom, and the United States.
  • Maps is supported in 19 countries: Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Italy, Netherlands, New Zealand, Portugal, Singapore, Spain, Sweden, Switzerland, United Kingdom, and the United States.
  • Voice-to-text and Voice-to-dial is available in 6 countries: France, Germany, Italy, Spain, United Kingdom, and the Unites States.
  • Voice search is supported in 4 countries: France, Germany, United Kingdom, and the United States.

Extending services such as Marketplace or Xbox LIVE to more markets, on the other hand, is a very different type of challenge—as much legal and organizational as it is technical. But we’re working hard to scale up our engineering effort from a couple dozen countries to the entire world.

Application Certification Requirements for Windows Phone

Windows Phone

June 24, 2011

This section provides the policies and technical requirements that a Windows Phone application or game must meet to pass certification and to be eligible for listing in Windows Phone Marketplace.

1.0 Program Overview


A core principle that is applied in designing the certification process is that each individual policy or requirement is clear, objective, and testable. This transparency is designed to help developers easily design and test applications to meet these requirements.

The following list shows the pillars of the certification program:

  1. Applications are reliable.
  2. Applications make efficient use of resources.
  3. Applications do not interfere with the phone functionality.
  4. Applications are free of malicious software.

1.1 What You Need to Know About the Submission and Certification Process

When your application is ready for publication, it must go through the certification process before it is eligible for listing in Windows Phone Marketplace. Your application does not have to be signed before submission.

The certification process involves static validation and automated testing of your application to verify that it meets all the policies and requirements. The following list shows the five major categories of policies and requirements:

The following is a simplified illustration of the submission and certification process.

CertificationDiagram

1.1.1 Process Outline

The following is a brief outline of the submission and certification process:

  1. Sign in to your account in App Hub.
  2. Create a new application submission.
  3. Upload the application XAP file.
  4. Enter the metadata for the application, such as title, description, category, and iconography.
  5. Select the distribution countries/regions and pricing.
  6. The XAP file is validated while you are entering metadata.
  7. If the XAP file validation succeeds, the submission process continues to Step 8; otherwise, the process terminates and you get a notification. Select the option to publish immediately after passing the certification process or to wait until you decide to publish.
  8. The XAP file is repackaged as described in Section 4.1.2.
  9. The repackaged XAP file is deployed to a phone for the certification testing. Certification involves the automated and manual verification of the meeting of the requirements that are described in Sections 2, 3, 4, 5, and 6.
  10. If the application meets all the requirements, the repackaged XAP and assembly files are signed, and the application is eligible for publication according to the option selected in Step 8.
  11. If the application fails one or more of the requirements, you get a failure report and the application is not published.
Important noteImportant Note:
When you submit an application update for certification, it goes through the same process as the original application.

1.1.2 Code Signing

Code signing occurs automatically once the application has successfully passed the certification testing without any failure. The application and repackaged XAP files are signed with the Authenticode® certificate assigned to you when you registered for App Hub membership. Any signatures in a submitted application or XAP files will be replaced and are not retained.

Important noteImportant Note:
All applications must be signed with the Microsoft issued Authenticode certificate before they can be installed and run on commercially available Windows Phone devices.

Zune to Expand Multiscreen Entertainment Services Into International Markets [Sept 10, 2010, as Zune Marketplace was originally only available in the United States]

Microsoft Corp. today announced the further international expansion of Zune, its digital entertainment service. This fall, Zune will expand its music and video footprint and bring the free Zune software, Zune Marketplace online store, Zune Pass1 music subscription service and enhanced features on Zune.net to new markets, providing a comprehensive entertainment experience on Windows-based PCs, on the go with Windows Phone 7 and in your living room through Xbox LIVE.2

“The integration between Zune, Windows Phone 7 and Xbox LIVE is an exciting expansion in our entertainment offerings,” said Craig Eisler, corporate vice president, Interactive Entertainment Business Group at Microsoft. “Zune enables users to access the entertainment they want, wherever they want it — and now, more people than ever will be able to enjoy the freedom and flexibility that the Zune service offers.”

Zune software has been upgraded with new features and functionality and will serve as the Windows Phone 7 synchronization client. The new software (version 4.7) will be available to download for free in more than 20 countries, including the U.K., France, Italy, Germany and Spain, to easily manage your personal collection of movies, music, podcasts and pictures. Zune software continues to set the standard for entertainment software, providing best-in-class experiences to organize, discover and enjoy digital media with a variety of exclusive features. For example, the Quickplay menu enables immediate access to recently played content and personal favorites, and Smart DJ 3 automatically creates playlists from your personal music collection and takes the extra step of mixing in suggested music from the Zune Marketplace. The updated Zune software will also enable instant streaming of high-definition movies, allowing you to watch some Zune Marketplace movies in HD, with no download time, directly on a Windows PC.

Zune Marketplace online store is accessible from within the Zune software and offers the ability to purchase millions of individual songs or albums from its catalog, all in MP3 format. Here, consumers can also subscribe to Zune Pass,4 which provides unlimited downloads and music streaming capabilities from the Zune music library, including content from major music labels such as Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group, as well as thousands of independent labels. Zune Marketplace also has a large library of videos from major studios such as Paramount Pictures and Warner Bros. Digital Distribution for purchase or rental. Video purchases will be accessible through Xbox LIVE and Windows-based PCs, and can also be added to a Windows Phone 7. Simply buy your favorite video from Zune Marketplace and watch it on the screen of your choice.9

Zune.net is the perfect resource for consumers as it allows them to download the software and set up a Zune account with a new or existing Windows Live ID.5 Zune.net will also provide Web access to Zune Marketplace so you can purchase music or use a Zune Pass to stream music directly through an Internet browser,6 as well as purchase video content.7

Zune Expansion to New Markets

As Zune expands internationally, its music and video service will be tailored for each market. Genre experts will custom program Zune Marketplace and feature the top songs, videos, movies and unique promotions for each country.

The fall 2010 international expansion of the Zune music and video service includes the following:

Zune Marketplace will extend services to several markets in Europe and beyond.

Zune Pass (U.K., France, Italy and Spain). The monthly music subscription service will be available for 9.99 euros /8.99 pounds per month for unlimited download and streaming access to the Zune music catalog and will be accessible on Windows-based PCs, Windows Phone 7 and Xbox LIVE. The offer in the U.S. will remain at $14.99 per month for unlimited downloads and streaming access, with the ability to keep 10 MP3s per month.8
Music purchase (U.K., France, Italy, Spain and Germany). Expansion to these markets will enable consumers to purchase MP3s and listen on their Windows-based PC, Windows Phone 7 or any other device that supports MP3 format. Users will also be able to purchase music videos to enjoy on Windows-based PC, Windows Phone 7 and Zune on Xbox LIVE.
Video purchase (U.K., France, Germany, Canada, Australia and New Zealand). Consumers will now be able to purchase movies to download and watch anywhere — on the big screen in the living room with Xbox LIVE or their Windows-based PC as well as sync it to their Windows Phone 7 to enjoy on the go.9
Movie rental (U.K., France, Italy, Spain, Germany, Austria, Belgium, Ireland, Netherlands, Switzerland, Mexico, Canada, Australia and New Zealand). In addition to Zune video on Xbox LIVE, consumers in these countries will now be able to rent movies for viewing on their Windows-based PC or choose to sync the rental to their Windows Phone 7.

The global expansion of the service is the latest step in a series of milestones for Zune, including powering Bing music search results, the added ability to purchase music and video on Zune.net, and the forthcoming integration with Xbox LIVE and Kinect for Xbox 360. By continuing to integrate Zune across the most important screens to consumers, Zune provides an all-in-one music and video service for users to discover, enjoy and experience their entertainment wherever they want.About Zune

Zune is Microsoft’s music and video entertainment service that provides an integrated digital experience across Zune devices, Windows-based PCs, Xbox LIVE and Windows Phone 7. The Zune platform includes a line of portable digital media players, elegant software, the Zune Marketplace and Zune.net online stores, the Zune Social online music community created to help people discover music, and the ZuneOriginals.net online media player customization store. More information can be found online at http://www.zune.net/en-us/press.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

1 Zune Pass available in U.K., France, Italy and Spain.

2 Zune Pass on Xbox 360 requires an Xbox LIVE Gold membership and a Zune Pass subscription.

3 Only available with Zune Pass.

4 Zune Pass is a music subscription; some Zune Marketplace songs and content are not available via Zune Pass. Available content may vary over time.

5 For cross-screen functionality, the same Windows Live ID needs to be used on the Zune software, Windows Phone 7 and Xbox LIVE accounts.

6 Internet browser support for Silverlight required.

7 Service features may vary based on market availability.

8 Keep 10 MP3s per month feature available to U.S. Zune Pass subscribers only, on their PC or Windows Phone 7.

9 Content available for download on multiple devices may vary over time. Availability of content and video resolution will vary by device.

On Windows Phone 7 history:

Thoughts on Windows Phone 7 Series (BTW: Photon is Dead)[Feb 17, 2010]

The real Windows Mobile 7, that is, Photon as it once was called, is dead. Windows Mobile 7 was supposed to be an evolution of Windows Mobile 5 and 6. It was supposed to be built on the paradigm that previous generations of Windows Mobile had been created from: a Start-menu centric application experience, two soft keys on bottom, and applications that acted as they would on the desktop (often with a close button). Well Photon was scrapped, probably around 2008 when the Mobile division of Microsoft saw a big reorganization. With that, Microsoft started from scratch to build the next generation of Windows Mobile, or Windows Phone as they began calling it in 2009. Also at that time, they decided to extend the life of Windows Mobile 6 to buy some time, and a year later we saw 6.5. And despite rampant criticism, 6.5 shipped on a lot of really awesome devices like the HTC Touch Pro2 and HD2, Acer neoTouch, and Samsung Omnia II.

Back in 2007, as you may or may not recall, I wrote about Windows Mobile 7 after having seen it at a Microsoft event. If you want to go back and see the text, it’s still available at MobilityToday. I contended that what Microsoft had in store for the next version of Windows Mobile was awesome, and that it could succeed. But I also warned that if they didn’t bring the product to market before the target late 2009 launch, it would fail. It would fail because by that time, two years later, iOS, Android, and other mobile platforms would be wildly evolved, and that Photon would seem like more of the same, instead of a breakthrough new operating system that the market would so desire.

I also saw Photon two years prior to 2007. Back then, it was pretty much the same as we know Photon to be today. It’s very possible that work began on Photon as early as 2004, which begs the question: how could a company with such vast resources and fantastic human talent take nearly half a decade to roll out a product? The answer could come down to mismanagement or lack of investment. My guess is that Microsoft didn’t truly understand how big the mobile category would grow, and how fast it would happen.

Behind the scenes: Windows Phone 7 [June 17, 2010]

… The launch of the new phones is critical for Microsoft, which is trying to play catch-up with Apple and Google. Despite having been in the phone business far longer than either of those two rivals, complacency, lack of focus, and bad bets have left Microsoft an afterthought in the cell phone business. It now has just a single-digit percentage market share among smartphone operating systems, trailing Symbian, RIM’s BlackBerry, Apple’s iPhone, and Google’s Android, according to Gartner. Windows Phone 7 is the big bet to reverse years of decline, assuming it’s not too late.

Leading that effort is vice president Terry Myerson, the 37-year-old former head of the Exchange Server development team. Myerson is the rare Microsoft exec who knows what it’s like to be an underdog. He came to Microsoft in 1997 through the acquisition of his own Web analysis company [Interse’ see Terry Myerson [Duke Pratt School of Engineering, Oct 16, 1998]] and went to work on Exchange back when it was badly behind IBM’s Lotus Notes software.

… Myerson, who agreed to take on this job in October 2008, has picked up the pieces on a next-generation mobile operating system that Microsoft has been developing in fits and starts for several years now, switching leadership and approaches several times along the way.

Despite its long and winding road to fruition, Windows Phone 7 has a chance, Myerson says with a quiet conviction that sounds more like an engineer sure of his work than a salesman looking to close the deal. Myerson is convinced that Microsoft can get back in the game if Windows Phone 7 really nails the set of things that it does tackle–merging personal and work contacts, integrating Xbox Live games and Zune music and video, including mobile versions of Office and aiming to bring together photos from various social networks.

What they’ve already done hasn’t been easy. Although it retains Windows CE at its core, Windows Phone 7 has a completely new look and interface. The overhaul was so significant, that when it was first outlined in early 2009, the project’s leaders handed out a bottle of Pepto Bismol to the several hundred people on the development team. “The entire user experience of Windows Phone 6 was built on a certain graphics framework,” Myerson said. “We decided to change that to a different one. We sort of decided that top down and teams just had to digest that, so it was sort of a joke that people were given that.”

“I think we are going to have something very high-quality and different this holiday,” Myerson said. “We won’t be better on every dimension and we won’t be better on a feature point on all of the dimensions we wish we could… I think about this really as a first release, a first release for this team.”

A blunt assessment

Catching up with the market leaders, Myerson figures, is a multiyear project, something he warned both executives and colleagues when he took over the project. “We’re going to reset, but it is going to take us five years to build a product we all want to have,” he said.

Myerson’s less-than-rosy assessment scared off more than a few people. “There were people that looked in the mirror a year ago and said, well, if we aren’t going to win next year, I am out of here,” he said. “There were people that looked in the mirror and said what a great fun project to spend the next three to five years of my life on and kind of buckled down for it…Those are the people you want because that’s how long it is really going to take. The company has that level of commitment.”

If anything, Myerson hopes that is what he is bringing to the team–clarity, along with enough resources to get the job done.

“If you invest in people as craftsman and give them great tools, I think they will build great products.” Myerson said. “Probably the most important thing we can give these guys is a clear plan. If the plan changes every three months, it’s hard to do great engineering.”

With that in mind, the company decided more than a year ago to start over yet again, with a new approach and a firm target–holiday 2010–to have the all-new Windows Phone on the market. “I think when we look back on the release five years from now, this was a foundational release, not the release that broke through,” Myerson said. “We’ve got some tough competition.”

In particular, Microsoft will need to make a good impression with carriers–the companies like AT&T, Verizon, Sprint and T-Mobile–who decide which phones will get the prime shelf space and the big ad campaign, and which will not make the cut at all.

“They take all the burden of support calls and all the burden of selling it,” he said. Given that “they want it months ahead of time so they can learn how to sell, learn how to support it.”

Having to coordinate among chipmakers and Microsoft and hardware makers and carriers is a lot of work, Myerson acknowledges. It requires a lot more companies working together than is the case with Apple, which now even designs the iPhone’s main processor.

“The OEM partnership model we have is more complicated,” Myerson said. “We aspire to have the same level of end-user finish as Apple, but getting that level of user finish requires a level of partnership.”

The idea of partnering with phone makers like Samsung and HTC is to get the benefit of their ideas as well as have more models than Microsoft could if it built the hardware itself. But add that to a business model that also includes 180 different carriers across the country as well as other components and it’s a lot to juggle.

“Between Qualcomm and Broadcom and Samsung and LG and HTC, AT&T and T-Mobile, it’s just very partnership-complex, it just is,” Myerson said. “I don’t know any other way to describe it.”

Microsoft has considered but rejected the idea that it should go it alone in the phone business, building its own hardware to better take on Apple. Among other reasons, it’s just how the company prefers to do business. Although it makes the Xbox and Zune, the company prefers to build software that is used a wide range of hardware makers.

“We’ve made it work many times in the past and as you know, there’s times in the past where it hasn’t worked out so well,” Myerson said. “We’re aspiring to do it well, which unfortunately does take more time.”

But time is running out for Microsoft, which needs to get the first devices to carriers soon if it wants the devices to be on sale by the holidays. Hence, the conference rooms inside Microsoft this day are filled, not just with folks from Microsoft, but also from its many partners.

As the work day draws to a close, the hours-long meeting between Qualcomm and Microsoft engineers beaks up. Myerson meets in his office with Torrey Harmon, a Qualcomm senior vice president. The conversation is informal–a mix of some subtle salesmanship and small talk and venting about some of the project’s more challenging aspects and people.

Between trading jabs at various partners and competitors, the two turn their attention to their own companies’ partnership, discussing how they might further reduce the amount of friction between the teams working on the chips at Qualcomm and those working on the software at Microsoft.

“We want you to see us as an extension of your team and we’re trying hard to figure out how to do that,” Harmon said. Qualcomm recently hired one of the members of the Windows 95/98 development team to help the company in that effort. “We’ve made a lot of progress and still we’ve got a ways to go. We’d like just to look like another one of your technology groups, that’s our goal.

As the conversation continued, they talked about the battery life issues on a particular prototype. “Usually it runs out by about 2 o’clock,” Harmon said, although, that’s better than before a recent software build. “It was running out at about 11 o’clock when I first got it. It’s better already than it was.”

As it often does, Myerson’s mood this day shifted quickly between optimism and pessimism. “I just want to survive this launch,” Myerson told Harmon. “If I can get out there and get some respect, for lack of a better word, from consumers, everything will get easier. Right now things are hard.”

Windows Phone 7: A Fresh Start for the Smartphone[Microsoft feature story for the press, Oct 11, 2010]

The goal for Microsoft’s latest smartphone is an ambitious one: to deliver a phone that truly integrates the things people really want to do, puts those things right in front of them, and either lets them get finished quickly or immerses them in the experience they were seeking.

“When you first get the phone, the stuff that’s more obvious makes you smile,” says Andy Lees, Microsoft’s Mobile Communications Business president. On the phone’s Start screen, “live tiles” show users real-time content, such as social media updates and contacts. “The features sort of scream out at you,” says Lees. “But the other thing that is even deeper for me is the elegance of the experience, which you only appreciate if you’ve used the phone for some time.”

Learn more about Windows Phone 7 The result is Windows Phone 7, which will make its debut in some European markets on Oct. 21 and in the U.S. Nov. 8. The phone uses an elegant operating system that is very different from the current trend toward app-focused phones. Instead it provides active and configurable interface elements called tiles that update on the fly with real information, allowing users to place the tiles that interest them most where they want on their Start screen. Facebook photos, music and contacts are pulled into the phone and distributed appropriately across Hubs. It also brings together many of Microsoft’s popular offerings from other platforms, including Xbox, Zune, Office and Bing.

The new phone is an important step for Microsoft in three ways. To begin, it is a completely fresh start for Microsoft in smartphones. Second, it represents a new approach from Microsoft toward integrating products and services from across the company into the phone to create a richer experience and greater productivity. Hence the presence of Office, Zune and Xbox LIVE and their integration within the Hub model. And finally, the new phone approach is critical to Microsoft’s efforts to make new gains in the huge smartphone market, which despite the success of the iPhone and Android is still relatively untapped globally.

As people use their phones, they’ll discover lots of thoughtfully designed features and perks. Holding down the camera shutter button, for example, lets the user take a picture even if the phone is locked – as Lees says, “unlocking your phone can sometimes mean the difference between missing the moment or not.”

The phone’s interface features Hubs for categories such as People, Music and video, Photos, Games and Office. These Hubs are never more than a few screens away, no matter how deep the user navigates within the phone. The People Hub, for example, pulls in Facebook status updates from friends as well as providing the more obvious contact information and phone numbers. Users can take actions like responding to updates or sending a text message right from the People Hub rather than having to find and launch a particular app. The Hubs also update live, pulling in pictures and information so that in many cases a glance and a couple of clicks will be all that users need to bring themselves up to date with phone messages, e-mail and what is happening with friends and colleagues.

“We think people want to get updates from their social networks, they want to get contact information, they want to get e-mails from a variety of different places, they want to share music — but they want control over it,” says Lees.

Plus, says Lees, “They want one thing that they can access their work e-mail on and then put in their bag and go to the party, and they want it to be easy to use. That’s exactly what we’re delivering.”

Applications will be available for the phone as well via a Hub called the Marketplace. But, unlike other smartphones, they won’t be required for the majority of everyday tasks.

Smartphones are increasingly a part of our lives. It is incredibly seductive to be constantly connected, to be able to communicate with and interact with friends and associates at any time. Or to be able to dive into the sea of information on the Internet at any time. But the current smartphone designs aren’t helping. People either take too long to find what they need on their phones or they get distracted and drawn in to unproductive activities simply because they have to click in and open apps to see things.

To highlight the problem, the company is launching a provocative advertising and marketing campaign, showing how Microsoft’s new phone is different. The new Windows Phone 7 is designed to help users connect with the people and information they care about most, then let them return to the real world as fast as possible.

Terry Myerson, corporate vice president of Windows Phone engineering at Microsoft, led the development group for the new phone. “We had this list of things we knew we wantede-mail, a browser, games, a music player,” says Myerson. The team knew that they wanted the phone to be versatile and deliver exactly what the customer wanted out of a phone. But its greatest asset is something less tangible than a single feature or access to a program. “Using this phone is truly a delightful experience,” says Myerson.

Creating this ease of use was one of the design team’s primary goals. “We talked a lot about smart design when we talked about this phone,” says Joe Belfiore, corporate vice president of Windows Phone program management. Belfiore joined the project shortly after Myerson and oversaw, among other things, user experience. “We wanted this phone to be able to anticipate what you want and give it to you before you ask for it.”

New phones in a variety of hardware designs will be available from Samsung, HTC, LG and Dell.

Microsoft is so committed to the new phone that it has arranged for every full-time employee worldwide to be able to switch to the new phone as soon as it launches in their market. And while executives say they are thrilled with the final product, they also acknowledge there is a lot more to be done. When the phone is released, they plan to enjoy the moment – but not for long. “There’s so much more of Microsoft we’ve got to bring out in the phone,” says Myerson. “We’ve got a lot of work to do.”

Exclusive: AT&T’s Ralph De La Vega on Which Smartphones Are Winning [June 4, 2011 — Excerpt 2]

Nokia has made this huge bet on Windows Phone. One of the reasons, they have said, is to have a bigger presence then they have had in many years in North America. How interested are you in adding them to your lineup?

De la Vega: We already have Windows Phone 7 in our lineup. We actually like that software very, very much. It hasn’t sold as well as Microsoft or we would want it to, but I think having the Nokia hardware capability with the Microsoft software capability is a really good combination. They have to prove it by bringing some great devices to market. But I would love to have a great Nokia device with Microsoft Windows Phone 7.

Windows Phone 7, is it a hard sell, or are their features that are missing?

De la Vega: Keep in mind this is the first product that Microsoft has come out with since Microsoft redid their OS. I think for the first thing out of the chute it is pretty good. I think they just need to make it better. If you listen to what Steve Ballmer is saying (Mango, the next version), is going to add about 500 features. I think they are going to make it a lot better. Giving customers more application choices, having a bigger app store with more functionality on the phone, I think that is all that it needs.

Actually, I loved Windows 8. That looks a lot like a Windows Phone screen, with the tiles. I think that’s a huge win for Microsoft. Now they have their same look and feel on their PCs and tablets as they have on their smartphones.

Building the Next Great Mobile Software Developer Opportunity [by Terry Myerson, Feb 14, 2011]

On Friday Feb 11th our two companies announceda partnership that we believe will shake up the mobile phone market. Together Nokia and Microsoft are bringing to bear significant and complementary strengths in global smartphone and mobile phone market reach, hardware, software and services. Based on these strengths, we will build a new, global ecosystem that creates a wealth of new opportunities and innovative experiences.

However, we can’t do it alone. We need you: our developers. Over the years, you, our developer communities, have created great experiences for your customers. You’ve also given us feedback that you want new opportunities, accelerated innovation, and access to more consumers. We are going to realize this future based on a shared set of principles about what developers want and deserve:

  • Opportunity: a large number of customers with unparalleled global reach
  • Feedback: so that you can improve your applications and games
  • Ovi Store and Windows Phone Marketplace: a great shopping experience, where your creativity can be discovered
  • Flexibility: in how you are compensated for your work– in dollars or notoriety
  • Amazing tools: to take creativity from idea to sale
  • Structure: a prescriptive roadmap that balances opportunity and diversity while maintaining the stability of the platform
  • Innovation: combining services assets to drive innovation including putting Nokia’s Ovi Maps at the heart of key Microsoft assets like Bing and AdCenter

We appreciate that applications and games are many peoples’ livelihoods, and that developers deserve respect and transparency. We further understand that choosing a mobile platform is a serious commitment of time and energy that we must earn. This new conversation is just starting and we would like it to be an open and continuing dialogue.

To that end, we want to make clear that our alliance represents a long-term commitment to developers. Nokia developers working with Qt or Java will continue to do so and enjoy healthy demand for those. Nokia has an installed base of 225 million Symbian devices, and plans to sell 150 million more, and Series 40 has an addressable market of 600 million devices today. Nokia continue to enhance and innovate on those platforms and in Qt tools. Nokia, and now Microsoft, are committed to making sure that your contributions to and investments in the Nokia ecosystem will be worthwhile. In the coming weeks we will provide more information about programs that will help you access the Symbian and Qt opportunities more effectively.

Nokia’s Windows Phone portfolio will support the existing, free Windows Phone Developer Tools. Nokia and Microsoft will support Symbian developers wishing to port their application to Windows Phone. Both Nokia and Microsoft manage rich application and game commerce platforms in Ovi Store and the Windows Phone Marketplace. We believe that both platforms bring distinct strengths to the alliance, and we are planning to combine these strengths into a single great commerce experience for developers and consumers alike.

We still have much work to do and we will provide you, our developers, with more details in the weeks and months to come. We will ensure that developers can count on timely and prescriptive guidance on the implications and opportunities of this new alliance. For now, we hope that you are as excited about the long-term potential of this alliance as we are, and that you are already thinking of new application and games that you’ll bring to market to take advantage of the significant volumes of Nokia Windows Phones, as well as the existing and future Symbian and Series 40 devices from Nokia.

If you’re interested in learning more about developing for Windows Phone, please visit http://create.msdn.com. For the latest guidance to Nokia developers, visit http://forum.nokia.com. Sincerely Tero Ojanpera, Executive Vice President, Services, Nokia Terry Myerson, Corporate Vice President, Windows Phone Engineering, Microsoft

Reindeer Antlers and Reykjavik: How Microsoft and Nokia Are Getting Down to Business Together[July 11, 2011]

“We’ve spent the last couple months working really closely together to get first products really materializing,” Nokia’s Jo Harlow, who is in charge of Smart Devices at the phone giant, said in an interview. “We all feel confident about where we are.”

… Nokia CEO Stephen Elop has been boasting for a while that he is carrying something along those lines, and a recently leaked video shows him with an early version of the hardware.

Harlow declined to comment on that leak, but says she is increasingly confident in the first product that will arrive this year, and that the company may yet have multiple devices for sale before the end of the year. The first Nokia phones are expected to arrive this fall alongside Mango, the first major update to Windows Phone 7.

“I’m committed to one model this year,” Harlow said. “More would be great.” For next year, though, Harlow said there will be a steady stream of releases — something that Microsoft badly needs as it tries to keep up with rivals, particularly Android devices, which are released on a constant basis.

If Microsoft was close to the latest hardware when it released the first Windows Phones last fall, it is fair to say that its models now look dated when stacked up against the latest Android models, some of which boast 3-D screens, dual-core processors, high-definition video recording and other features. “I’m hoping that won’t be an issue next year,” Myerson said. Harlow said her goal is that Nokia will have more frequent hardware updates, keeping the company, and by extension Windows Phone, front of mind with phone shoppers.

… For its part, Microsoft said it has shifted its priorities to make sure that Nokia’s needs are being met first. The company has increased its focus on going global more quickly, as Nokia counts on Windows Phone to quickly fill a gap created by the rapid decline in its existing Symbian phone business. “We had been focused on North America and Western Europe,” Myerson said of the company’s early efforts. That, he said, has now changed.

Although Microsoft is also working with its other partners, Myerson isn’t shy about saying that he is pouring more energy into his partners in Finland. After all, while HTC and Samsung build Windows Phones, they also make phones running Google’s Android software. Nokia, meanwhile, has pledged to make Windows Phone the core of its smartphone strategy. “We are prioritizing work proportionate to Nokia’s commitment to Windows Phone, which is unlike anything we have had before,” Myerson said.

On Andy/Andrew Lees’ promotions:

Microsoft Announces New, Expanded Roles for Key Executives[Feb 14, 2008]

Microsoft Corp. today announced a series of executive promotions — seven new senior vice presidents and seven new corporate vice presidents — reflective of the company’s commitment to build and maintain a strong and dynamic management team across its unique portfolio of businesses.

… “Along with attracting world-class talent from outside the company, one of my top priorities is growing Microsoft’s existing leadership team,” said Steve Ballmer, chief executive officer of Microsoft. “Each of these executives will play a critical role in leading Microsoft into the future. Today’s promotions are a result of their ability to think strategically on a global scale, the respect they’ve earned from their peers, customers and partners, and their significant contributions to the company.”

Andy Lees, senior vice president, Mobile Communications Business. Previously corporate vice president of the Server & Tools Marketing and Solutions Group, Lees will oversee the development, marketing and sales of software and services that power mobile devices for business and consumer customers worldwide. Lees will fill the role previously held by Pieter Knook, who made the decision to leave Microsoft to pursue new opportunities.

Steve Guggenheimer, corporate vice president, Original Equipment Manufacturer Division. Previously general manager, Application Platform Marketing, Guggenheimer will move to a new role leading the group that manages Microsoft’s relationships with the makers of personal computers and other devices.

Scott Guthrie, corporate vice president, .NET Developer Platform. Previously general manager, Guthrie will continue to oversee several development teams responsible for delivering Microsoft Visual Studio developer tools and Microsoft .NET Framework technologies for building client and Web applications.

Microsoft Announces Retirement and Transition Plan for Robbie Bach [May 25, 2010]

Underscoring the strength of the leadership teams in place for the entertainment and mobile businesses, the company announced that Senior Vice President Don Mattrick will continue to lead the Interactive Entertainment Business and Senior Vice President Andy Lees will continue to lead the Mobile Communications Business. Each will report directly to CEO Steve Ballmer effective July 1.

… Bach will remain with Microsoft through the fall, working with Ballmer and his leadership team to ensure a smooth transition. …

… Lees has led the Mobile Communications Business since February 2008 and has been instrumental in reinvigorating Microsoft’s mobility efforts, bringing in new business and development talent and overseeing the creation of both KIN and Windows Phone 7. A 20-year Microsoft veteran, he previously served as corporate vice president for Server & Tools marketing and sales, led a variety of worldwide sales and marketing functions, and began his career in Microsoft’s U.K. subsidiary. “One measure of a leader is the team he assembles around him, and Robbie built an incredible team.

Don and Andy are exactly the right leaders to carry our entertainment and mobility efforts forward,” Ballmer said.

Microsoft also announced that J Allard, senior vice president of Design and Development for E&D, will be leaving Microsoft after 19 years, and will take an official role as an advisor in a strategic role for Ballmer and his leadership team. “J has brought a game-changing creative magic to Microsoft for years, from Windows to Xbox, from Zune to KIN,” Ballmer said. “He was one of the key drivers in our early work on the Web, and we’re absolutely delighted that J’s role with the company will evolve in a way that lets all of Microsoft benefit from his business insight, technical depth and keen eye for consumer experience.”

Microsoft Announces New Leadership Promotions[Oct 1, 2010]

Microsoft Corp. today promoted Kurt DelBene to president of the Microsoft Office Division, Andy Lees to president of the Mobile Communications Business, and Don Mattrick to president of the Interactive Entertainment Business. … As President of the Mobile Communications Business, Lees, 45, will continue to oversee the overall marketing and product development for Microsoft’s mobility efforts. Lees, a 20-year Microsoft veteran, has led the Mobile Communications Business since February 2008 and was at the center of the company’s efforts to rebuild the mobile business, including the development of the upcoming Windows Phone 7 to be released this holiday season. Windows Phone 7 is designed to make every-day tasks faster by doing more in fewer steps and providing timely information in a “glance and go” format.

Microsoft Mobile Communications Business is now the Windows Phone Division[June 16, 2011]

Microsoft’s Mobile Communications Business (MCB) is no more. The group itself still exists, but is known officially, as of this week, as the “Windows Phone Division.” I noticed the change on the bio page for the division President Andy Lees. (Until yesterday, Lees was listed as President of MCB. He’s now President of the Windows Phone Division.) A Microsoft spokesperson said that only the name of the unit has changed and that there’s no change in the unit’s responsibilities or charter.

Say it ain’t so — not only is a phone not delayed, it’s actually planning to come out earlier than its quoted launch window? This particular miracle is the exception much more than the rule, but Microsoft’s latest Windows Phone OS (nicknamed “Mango,”) might come out prior to the anticipated fall release. According to Nikkei, Fujitsu will offer the very first Mango device, a waterproof phone called the IS12T, on KDDI “as early as late next month.” The phone is to be sold for 30,000 – 40,000 yen ($378 – 505), a reasonable amount of coin for what will likely be a higher-end device. And — if it’s the same handset showcased at this week’s Worldwide Partner Conference — a pink version will be on sale. So, what’s more enticing: a Hello Kitty-flavored Windows Phone, or a Samsung Galaxy S II lookalike running Mango? It’s a tough call.

Marvell’s single chip TD-SCDMA solutions beaten (again) by two-chip solutions of Chinese vendors

Follow-up: First real chances for Marvell on the tablet and smartphone fronts [Aug 21 – Sept 25, 2011]

Suggested preliminary reading:
China Mobile repositioning for TD-LTE with full content and application aggregation services, 3G [HSPA level] is to create momentum for that [June 18, 2011]
High expectations on Marvell’s opportunities with China Mobile [May 28, 2011]
ASUS, China Mobile and Marvell join hands in the OPhone ecosystem effort for “Blue Ocean” dominance [March 8, 2011]
Marvell beaten by Chinese chipmakers in sub 1,000 yuan handset procurement tender of China Mobile[Nov 15, 2010]

ZTE, Huawei & Lenovo Jointly Won New Mobile Bidding [July 8, 2011] (emphasis is mine)

ZTE Corporation (SZSE: 000063), Shenzhen Huawei Technologies Co., Ltd. and Lenovo Group Co., Ltd. (SEHK: 000992) jointly won the mobile bidding launched by China Mobile Communication Corp (China Mobile in short, SEHK: 00941) last month.

At the beginning of June, China Mobile launched a new round of mobile bidding, with bidding products being CNY 1000 [US$152] intelligent mobiles and purchase scale being 7 million popular G3 mobiles and 3 million G3 wireless telephones.

The bidding result came out on July 6 evening, ZTE, Huawei and Lenovo won the bidding while foreign brands got nothing.

China Mobile Commissions Three Million+ Mobile TV Smartphones [July 7, 2011] (emphasis is mine)

China Mobile, the country’s biggest mobile telco, has announced the winning bidders for its tender of three to four million mobile TV smartphones, with Lenovo, Huawei, and ZTE being the selected hardware makers.

The order is believed to be for six different handsets, of 500,000 to 600,000 units each. All of them will be 3Gsmartphones, on the homegrown TD-SCDMA frequency that China Mobile uses, and they will all be low- to mid-level phones on the cheaper end of the smartphone scale.

Mobile TV is the most unique feature that the phones will bring. Again, this is a China-developed technology – the CMMB standard for mobileTV transmission – that is being pushed by the state-owned China Mobile.

The mobile TV roll-out started in March of this year, across 300 cities and to huge fanfare in (state) media – see this Sina Tech reportfrom the time (article in Chinese).

It’s not clear which OS this new batch of mobiles will be running, but it is very likely that they’re also rocking China Mobile’s own Androidmodification, dubbed OPhone, which has mobile TV support baked in – as seen in the two photos of the OPhone-powered Lenovo O1 in this post.

China Mobile has struggled to get appealing handsets onto its TD-SCDMA network, but this year finally got some attractive top-end Motorola and HTC smartphones.

Domestic Vendors Win China Mobile TD-SCDMA Handset Tender [July 6, 2011] (emphasis is mine)

China Mobile (NYSE: CHL; 0941.HK) has released a list of winning bidders in its TD-SCDMA handset procurement tender. The tender is for six handset models, approximately 500,000 to 600,000 of each for a total of 3-4 mln units. The orders are divided between Lenovo (0992.HK), ZTE (0763.HK; 000063.SZ), and Huawei, with chips to be supplied by Spreadtrum (Nasdaq: SPRD), Leadcore and MediaTek. Spreadtrum and Leadcore will provide chipsets for two models each, while MediaTek will provide for one, and MediaTek and Leadcore will provide one they have jointly developed.

According to an industry source, the tender is for low-end and mid-range entry-level TD-SCDMA handsets equipped with CMMB mobile phone TV capability slated for launch in Q3 2011. Nearly 100 handset products were offered by over a dozen manufacturers in the bidding. Marvell was among the chipset bidders, but was not selected since its products are aimed at high-end TD-SCDMA handsets.

The source said that overseas handset and chipset makers did not participate in the tender because they are more focused on the low-end and mid-range TD-SCDMA smartphone market, and China Mobile’s unit price range was simply too low to attract their interest.

Spreadtrum Rides China TD-SCDMA Wave, Says Wedge; More On China Mobile iPhone [July 8, 2011] (emphasis is mine)

Wedge Partners analyst Brian Blair this morning writes that he thinks wireless chip maker Spreadtrum (SPRD) won half of a recent 4 million-unit order by China Mobile (CHL) for chips based on the country’s home-brewed “TD-SCDMA” wireless standard, and that the orders should continue to flow for the company.

Based on checks by contacts in China, writes Blair, Spreadtrum’s overall TD-SCDMA chipset shipments probably exceeded expectations in June, while the GSM flavors of its chipsets probably “recovered” in the month, bringing total chipset shipments to 17 million units. He thinks the company will probably forecast the current quarter about in line with the Street consensus of 57 cents per share in profit.

We believe there will be more low/middle-end TD handset procurements in the second halfand we continue to believe that Spreadtrum has the best position in that market.”

… On another note, Blair tells me that he and his team were reviewing a photo put online on a Chinese blog this week that appeared to show an Apple (AAPL) iPhonethat was stamped with the China Mobile designation.

That picture yesterday was interpreted by Ticonderoga’s Brian White as further evidence that a version of the iPhone for China Mobile’s TD-SCDMA network is “imminent.” …

Spreadtrum: Extremely Compelling After Broad Chinese Stock Sell-Off [July 9, 2011] (emphasis is mine)

We believe that there will be approximately total 55M TD-SCDMA units sold in 2011 and 90M in 2012. Spreadtrum should have approximately 40% market share in 2011 and 40 – 45% share in 2012.

Pricing is extremely competitive in China and we expect ASPs to continue to decline. ASPs on TD chips are currently approximately $7. Spreadtrum has a cost advantage since it is the only supplier producing chips on 40nm lithography. Other chip suppliers are producing chips using 60nm or 90nm lithography and above. Spreadtrum’s smaller die results in an approximate 40% cost advantage, enabling Spreadtrum to sell at a lower ASP and to maintain gross margins at/above 40%. For Spreadtrum, 3G chipsets should increase from 20% of total revenue at the end of 2010 to 40% by the end of 2012.

Spreadtrum is viewed by the Chinese government as a local Chinese company vs. MediaTek which is Taiwanese. Spreadtrum receives R&D grants of a few million US dollars annually from the Chinese government. Spreadtrum is a preferred vendor to promote the TD-SCDMA standard. The Chinese government wants a strong Chinese domestic chipset supplier.

Jianzhou Wang, the Chairman of China Mobile:

Single-chip may also fail, but the two-chip is no problem, that is coupled with a single-chip chip to do the TD call, without any problems. TD’s current dual-core chip has not done such a grade, but it can take the iPhone with a TD-chip chip.

[In response to the reporter’s question: From the technical point of view, TD maturity of the chip is able to meet the needs of the iPhone’s design?]

From: Wang: 4G is no timetable … [July 6, 2011, via Google translate]

Behind Spreadtrum’s Improbable Turnaround [July 10, 2011] (emphasis is mine)

The first opportunity came as a 90 million RBM TD-SCDMA research contract offered by China Mobile in May 2009. It was recalled by Chen Datong (see the interview) that “Leo Li and five other VPs of the company made an agreement, that if the product cannot meet the technical requirements by May, they would resign together.” (Note that Spreadtrum developed the first TD-SCDMA chip in China under Wu Ping’s management.) The 90 million contract helped Spreadtrum’s top line reflected in 2009 Q2 financial statements. (Chinese media reported this contractin 2009.)

… In June 2009, Spreadtrum ramped up a 6600L baseband chip developed under Wu Ping and launched the product aiming to compete against Mediatek’s MT6225. With comparable performance, the 6600L chip was cheaper by $1 USD on its own and by $2 USD in terms of integrated solution. The price advantage is huge given that the average profit on a low-end cell phone is about $1.4 USD. As a result, Mediatek, the market leader that enjoyed over 90% of market share back then, was forced to participate in this price war in the second half of 2009.

China T&T trip: Structural changes in China handset market [The Goldmann Sachs Group, May 24, 2011] (emphasis in paragraphs is mine)

Muted group procurement result of TD smartphone in May, indicating backend loaded demand with low SP mix in 2011

Leadcore, Huawei, and Borqs indicated that China Mobile (CM) procured only 1.2mn TD smartphone (SP) with a minimum order of 200,000 for each model, well below the market
expectation of 12mn units
with minimum guaranteed order of 800,000 per model. CM has selected six models (three Ophone, two Android, and one feature phone) from Huawei, ZTE, Samsung, Lenovo, Motorola, and Coolpad. They attributed the disappointing central procurement result of TD smartphone to relatively poor quality of phones.

CM would like to give 60% of its SP orders to Marvell. However, in a recent stability test by CM, Leadcore scored at 95% pass rate, with T3G at 93% and MRVL at only 65%. …

China market: TD-SCDMA device makers reportedly urged to slow cooperation with Marvell [March 31, 2011] (emphasis is mine)

Some TD-SCDMA end market device makers in China have reportedly urged their fellow local companies not to rush to adopt TD-SCDMA chips from Marvell Technology on concerns of stability and instead should use similar chips offered by China-based chipmakers, according to industry sources.

Device makers in China stated that the development of TD-SCDMA chips by China-based chipmakers has matured with most solutions having been used in volume commercially without problems regarding to stability.

Although Marvell has been eager to develop TD-SCDMA chips and also cooperated closely with China Mobile, China-based device makers are still skeptical about the stability and commercialization of TD-SCDMA chips from Marvell, claimed the sources.

Despite the concerns from China-based device makers, Asustek Computer has unveiled recently in Beijing a number of TD-SCDMA enabled handsets built using chipset solutions from Marvell, the sources indicated.

China handset and solution makers form alliance to push global image and sales [April 27, 2011] (emphasis is mine)

More than 30 makers in the upstream and downstream handset industries in China have recently formed an alliance, aiming to promote brand image as well as to push sales of China-made handsets globally, according to industry sources in Taiwan.

Participating members include Lenovo, ZTE, TCL, Beijing Tianyu, G’Five, Coolpad, SIM Technology and chipset makers Spreadtrum Communications and RDA Microelectronics, but do not include MediaTek and other Taiwan-based handset makers, the sources noted.

The exclusion of Taiwan-based chipset solution vendors and handset makers may encourage alliance members to adopt handset solutions and parts and components from suppliers in China, the sources indicated.

Update: Huawei Joins Group of Global OEMs Accelerating Adoption of China’s TD-SCDMA Standard with New Ultra-Thin ‘Super’ Smartphone Powered by Marvell’s Single-Chip Solution [Aug 10, 2011]

Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, today announced that Huawei’s new T8300 ultra-thin smartphone, powered by Marvell’s industry’s first commercially available TD-SCDMA single chip solution, has passed China Mobile’s rigorous testing requirements and has shipped to its stores throughout China. The ultra-thin Huawei T8300 measures only 11.2 millimeters thick with Marvell® PXA918 processor and is one of the six new smart phones selected by China Mobile in its first round of procurement this year.

“Marvell’s TD-SCDMA single chip solution was the only semiconductor that offered the high-performance processing power and low power consumption we required to deliver a powerful, stylish, multimedia TD smartphone at the right price,” said Mr. Wang Yanmin, President of Mobile Phone Product Line, Huawei Device. “With its long-term commitment to TD and its leadership in the market, we were confident that Marvell could seamlessly deliver the right technology efficiently and be a true partner in bringing our new T8300 smartphone to market.”

Huawei’s T8300 is also equipped with Marvell’s latest 802.11n Wi-Fi solution and runs OMS 2.5, the newest Ophone operating system. It features a 3.2 inch capacitive touchscreen, 720p video decoding and gravity, light and proximity sensors.

Note that T8300 is the TD-SCDMA specific redesign of the IDEOS X3 smartphone announced at MWC’11 (but only delivered since June’11, for around US$240 in Singapore and for around US$200 in Malaysia). The Qualcomm MSM7227 SoC (announced in Feb’09 for sub-$150 smartphones) used in X3 was not able to support TD-SCDMA so the only available SoC was Marvell’s PXA920/918 SoCs family available since Sep’09 (although capable of passing the rigorous TD-SCDMA tests only almost 2 years later as on can see from Marvell’s above press release).

Update: The PXA920 opportunity was realized only in September 2011, two years later than the September 2009 launch. See: First real chances for Marvell on the tablet and smartphone fronts [Aug 21, 2011]

Marvell Drives New Rollout of TD-SCDMA Smartphones from China Mobile, the World’s Largest Mobile Operator [June 28, 2011] (emphasis is mine)
ZTE Launch Signals New Era of TD-SCDMA Smart Devices in China Powered by Marvell’s Industry-First Single Chipe Solutions

Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, today announced the introduction of four new TD-SCDMA (Time Division Synchronous Code Division Multiple Access) smart devices by ZTE, including two smartphones, a mobile tablet and a mobile hot spot device. All four devices are customized for China Mobile’s 3G TD-SCDMA market, and feature Marvell’s industry-first TD-SCDMA single chip solution and the most advanced mobile 802.11n Wi-Fi technology with beam-forming capability.

The ongoing collaboration between Marvell and ZTE, one of China’s most prominent and innovative communications companies, delivers highly cost-effective smart devices to Chinese end users that are tailor-made for China Mobile’s TD-SCDMA standard. Marvell and ZTE have also worked together to develop end-to-end TD-HSPA+. In the future, the two companies intend to further cooperate to develop creative mobile phone solutions and emerging mobile Internet applications. In recent years, the two companies have also collaborated on a passive optical network (PON), network switches, WLAN and CPUs.

ZTE Product Highlights

  • Blade U880, one of ZTE’s flagship smartphones, is powered by the Marvell® PXA920 and features a 3.5 inch WVGA capacitive touchscreen at a resolution of 800 x 480 pixels, delivering exquisite pictures with rich colors and multi-touch. Other features include Android 2.2 support, a TD-SCDMA +WLAN dual wireless Web connection, WLAN-AP wireless routing, CMMB (MBBMS) mobile phone TV, a 5 megapixel auto-focus camera, 720p high-definition video, GPS/AGPS navigation and a 3D graphics processing accelerator.
  • Light Tab T9, powered by the Marvell PXA920, is a 7-inch tablet with a WVGA capacitive touchscreen that is only 12.6 millimeters in thickness. It supports phone calls, China Mobile’s CMMB+MBBMS mobile TV, WLAN, Bluetooth and FM. The device also ships with GPS, an electronic compass, an eBook reader and a camera.
  • U802 is a highly affordable (sub 1,000 Renminbi [RMB]), all-white smartphone powered by the Marvell PXA918. It features a 2.8 inch touch screen, WLAN/WAPI data connection, CMMB TV, accelerometer for UI auto-rotate, 3 megapixel and 0.3 megapixel dual cameras, a 3D graphics accelerator, Android 2.2 support and a customized Widget desktop.
  • A6 is a highly affordable mobile hot spot device customized for TD-SCDMA networks powered by the Marvell PXA920. It ensures smooth switching between TD and Wi-Fi and self-creation of hotspots. It supports up to eight terminal access points and is small, portable and easy to operate.

中兴U880 ZTE U880 (ZTE中兴U880) (ZTE ZTE U880) [extracted on July 11, 2011]
(via Google translate)

参考价格: Price:
1180 [北京] ¥ 1180 [Beijing]
商家报价Business offer:
¥1043至¥1480 ¥ 1043 to ¥ 1480
  • ZTE U880 - the main screen -- 11-July-2011网络模式: GSM,TD-SCDMA Network mode: GSM, TD-SCDMA
  • 外观设计:直板 Design: Straight
  • 主屏尺寸: 3.5英寸480×800像素 The main screen size: 3.5 inches480 × 800 pixels
  • 触摸屏:电容屏 Touch screen: capacitive touch panel
  • 摄像头像: 500万像素CMOS Camera head: 500 million pixel CMOS
  • 操作系统: Android OS v2.2 Operating System: Android OS v2.2
  • 机身内存: 512MB Body Memory: 512MB
  • 电池容量: 1250mAh Battery capacity: 1250mAh

中兴U880参数 ZTE U880 parameters [extracted on July 11, 2011]
(via Google translate)

Listing Date
纠错 2011年05月 in May 2011

手机类型 Phone type
纠错 3G手机 3G mobile phone

外观设计 Design
纠错 直板 straight

主屏尺寸 The main screen size
纠错 3.5英寸 3.5 inches

触摸屏 Touch Screen
纠错电容屏 capacitors screen

主屏材质 The main screen material
纠错 TFT TFT

主屏分辨率 The main screen resolution
纠错 480×800像素 480 × 800 pixels

主屏色彩 The main screen color
纠错 26万色 262K

网络模式 Network mode
纠错 GSMTD-SCDMA GSM , TD-SCDMA

数据业务 Data services
纠错 GPRS,EDGE,TD-SCDMA,HSPA GPRS, EDGE, TD-SCDMA, HSPA

支持频段 Support band
纠错 2G:GSM 850/900/1800/1900 2G: GSM 850/900/1800/1900
3G:TD-SCDMA 1880-1920/2010-2025MHz 3G: TD-SCDMA 1880-1920/2010-2025MHz

操作系统 Operating system
纠错 Android OS v2.2 Android OS v2.2

CPU频率 CPU frequency
纠错 800MHz 800MHz

机身内存 Body memory
纠错512MB 512MB

存储卡 Memory card
纠错MicroSD卡,支持App2SD功能 MicroSD card support App2SD function

电池容量 Battery capacity
纠错1250mAh 1250mAh

键盘类型 Keyboard type
纠错 虚拟QWERTY键盘 the virtual QWERTY keyboard

机身颜色 Colors
纠错黑色 Black

手机尺寸 Phone Size
纠错114×56.6×11.8mm 114 × 56.6 × 11.8mm

手机重量 Phone Weight
纠错 115g 115g

中兴U802 ZTE U802 [extracted on July 11, 2011]
(via Google translate)

ZTE U802 - the overall appearance - sub 1000 yuan -- 11-July-2011Price:
即将上市 [北京] Upcoming [Beijing]
  • 网络模式: GSM,TD-SCDMA Network mode: GSM, TD-SCDMA
  • 外观设计:直板 Design: Straight
  • 主屏尺寸: 2.8英寸 The main screen size: 2.8 inches
  • 触摸屏:支持 Touch screen: Support

中兴U802参数 ZTE U802 parameters [extracted on July 11, 2011]
(via Google translate)

Listing Date
纠错 2011年05月 Correction in May 2011

手机类型 Phone type
纠错 3G手机智能手机 ,电视手机 Correction 3G mobile phones , smart phones, TV mobile phone

外观设计 Design
纠错 直板 Correction straight

主屏尺寸 The main screen size
纠错 2.8英寸 Correction 2.8 inches

触摸屏 Touch Screen
纠错 支持 Error correctionsupport

主屏材质 The main screen material
纠错 TFT Correction TFT

网络模式 Network mode
纠错 GSMTD-SCDMA Correction GSM , TD-SCDMA

数据业务 Data services
纠错 GPRS,EDGE,TD-SCDMA CorrectionGPRS, EDGE, TD-SCDMA

支持频段 Support band
纠错 2G:GSM 850/900/1800/1900 Correction 2G: GSM 850/900/1800/1900
3G:TD-SCDMA 1880-1920/2010-2025MHz 3G: TD-SCDMA 1880-1920/2010-2025MHz

操作系统 Operating system
纠错 Android OS v2.2 Correction Android OS v2.2

CPU频率 CPU frequency
纠错 624MHz Correction 624MHz

存储卡 Memory card
纠错 MicroSD卡,支持App2SD功能 CorrectionMicroSD card support App2SD function

键盘类型 Keyboard type
纠错 虚拟键盘 Correcting the virtual keyboard

机身颜色 Colors
纠错 黑色 Black

http://shop.zte.com.cn/main/mobile/shop_mob_partinfo.jsp?pid=3427&listName=&catalogId=13381 [extracted on July 11, 2011]
(via Google translate)

130x216ZTE Light Tab T9 ZTE Light Tab T9 2480元 2480 yuan

*TD-SCDMA HSDPA/HSUPA/GSM/EDGE 智能终端 TD-SCDMA HSDPA / HSUPA / GSM / EDGE smart terminal

*7 寸WVGA电容式触摸大屏 7-inch WVGA large capacitive touch screen

*厚仅12.6mm,纤薄便携,质感十足 Thickness of only 12.6mm, slim, portable, full texture

*超长续航能力:21天待机,5.5小时视频播放 Long battery life: 21 days standby and 5.5 hours of video playback

*采用Android 2.2操作平台,支持更多业务应用 Using Android 2.2 platform, support more business applications

*支持中国移动CMMB+MBBMS移动电视,特有智能视频增强技术有效提升画面质量 China Mobile CMMB + MBBMS support mobile TV, unique intelligent video enhancement technology to effectively improve the picture quality

*支持中国移动深度定制的宽带互联网、飞信、音乐随身听*、DM*等增值业务 The depth of customization to support China Mobile’s broadband Internet, flying letters, music player *, DM * and other value-added services

*最高支持32G扩展卡、U盘功能 Up to 32G expansion card, U disk function

*支持WLAN、蓝牙、FM功能 Support for WLAN, Bluetooth, FM function

* 支持重力传感、光敏感应、GPS导航 Support for gravity sensing, light-sensitive sensors, GPS navigation

Andorid2.2 custom blade moving ZTE U880 TD evaluation [June 17, 2011]

Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan

Update as of August 10, 2012: After acquiring the Qt commercial licensing business in March 2011 from Nokia, the Helsinki based, ~1000 people strong Digia, with 2011 sales of 121.9 million Euro,yesterday acquired all the rest of the Qt business from Nokia. More details in the Digia extends Its commitment to Qt with plans to acquire full Qt software technology and business From Nokia [Digia’s Qt Commercial Blog, Aug 9, 2012] and Digia Committed to Thriving Qt Ecosystem [KDE.NEWS, Aug 9, 2012] posts from Digia’s R&D director Tuuka Turunen. With this all pre-Windows Phone software platform commitments except the Java based S40 (evolved in the new Asha range) have strategicallybeen revoked by Nokia.

Nokia N9 Journey [Oct 24, 2011]:
A story about the making of the most beautifully simple smartphone.

Follow-up:
Designing smarter phones–Marko Ahtisaari (Nokia) and Albert Shum (Microsoft) [Nov 23, 2011]

Updates:
3 Minutes with Nokia CEO Stephen Elop [YouTube, Oct 27, 2011]

[About N9 and Qt:] Elements of N9. The things that really define that product you will see continue on. The reason we continue with N9 is because we believe we could learn a lot about certain things that actually make the N9 unique in the way that it is. … What remains unanswered, and will remain unanswered for today, is when I say ‘elements of the user experience’ or ‘the Qt environment’. What does that mean? That’s still something you’ll see ahead from Nokia.

Goodbye MeeGo, Hello Tizen [Sept 28, 2011]

By now, you may have read that The Linux Foundation, with the support of several other companies, announced a new project, Tizen [tizen.org], to build a new operating system for devices. This new project is first and foremost open source, and based on Linux. So it begs the question: why not just evolve MeeGo? We believe the future belongs to HTML5-based applications, outside of a relatively small percentage of apps, and we are firmly convinced that our investment needs to shift toward HTML5. Shifting to HTML5 doesn’t just mean slapping a web runtime on an existing Linux, even one aimed at mobile, as MeeGo has been. Emphasizing HTML5 means that APIs not visible to HTML5 programmers need not be as rigid, and can evolve with platform technology and can vary by market segment.

More info [meego.com]

there is not mentions of Qt in the article 😦

Limo Foundation And Linux Foundation Announce New Open Source Software Platform [Limo Foundation press release, Sept 28, 2011]

 LiMo Foundation™ and the Linux Foundation today announced a new open source project, Tizen™, to develop a Linux-based device software platform. Hosted at the Linux Foundation, Tizen is a standards-based, cross-architecture software platform which supports multiple device categories including smartphones, tablets, smart TVs, netbooks and in-vehicle infotainment systems. The initial release of Tizen is targeted for Q1 2012, enabling first devices to come to market in mid-2012.

Tizen combines the best open source technologies from LiMo and the Linux Foundation and adds a robust and flexible standards-based HTML5 and WAC web development environment within which device-independent applications can be produced efficiently for unconstrained cross-platform deployment. This approach leverages the robustness and flexibility of HTML5 which is rapidly emerging as a preferred application environment for mobile applications and the broad carrier support of the Wholesale Applications Community (WAC). Tizen additionally carries a state-of-the-art reference user interface enabling the creation of highly attractive and innovative user experience that can be further customized by operators and manufacturers.

About LiMo Foundation
LiMo Foundation™ is a dedicated consortium of mobile industry leaders working together within an open and transparent governance model—with shared leadership and shared decision making—to deliver an open and globally consistent handset software platform based upon mobile Linux for use by the whole mobile industry. The Board of LiMo Foundation comprises ACCESS, Panasonic Mobile Communications, NEC CASIO Mobile Communications, NTT DOCOMO, Samsung, SK Telecom, Telefónica and Vodafone. A full description of LiMo Foundation can be found at www.limofoundation.org.

LiMo & Tizen FAQs

How does Tizen relate to MeeGo and LiMo?
Tizen builds upon best practices and technologies from MeeGo and LiMo to deliver a complete cross-device open source software platform and will result in broader, stronger ecosystem support from leading service providers and OEMs. Intel will be working with partners to help them transistion from MeeGo to Tizen. In order to enable successful transition, sustainng engineering support will continue for MeeGo v1.1 and v1.2 releases into 2012. Intel will fold its ongoing MeeGo development efforts into the new Tizen project.

What are the key differences between MeeGo, LiMo and Tizen?
The key differences are Tizen’s comprehensive, standards-based HTML5 application solution, broader industry support and a hardened mobile device stack.

Nordic System Integrators Welcome Open Source Initiative Tizen [Sept 28, 2011]

According to Pasi Nieminen, CEO of Nomovok, the leading MeeGo integrator, “For the past two years Nomovok has been working on Steelrat, a commercially optimised version of MeeGo, and today we are pleased to join with this industry-lead project to help make Tizen a commercial reality.”

Notes taken on Qt Dev Days 2011 in Munich [Oct 24-26, 2011]

Nomovok has a stand there. I discussed with the guy and he confirmed that they are providing the integration of Qt into Tizen. They see Tizen as MeeGo + the HTML5 additional overlay, and clearly not as MeeGo minus Qt. To them,
there is no reason why things we were able to do with MeeGo should not be feasable with Tizen. They meet every second week with Intel to work about the integration of Qt into Tizen. Looks damn promising!

Talk by Marco Argenti (SVP Developer Experience, Nokia) about “Qt and the broader strategy”.
– 100 millions Qt-enabled smartphones on the market.
– Strong emphasis on N9 being the best ever device for developers.

– Big opportunities for developing apps for the “next billion”
– ex[ample]: India: 800 millions mobile suscribers => those users will mainly experience the web through apps => Qt is core to achieve this!

“Qt Roadmap, Open Governance and Qt5”, by Lars Knoll, Qt Chief Architect:
– Nokia definitely is backing up Qt! That has been said and hammered extensively during this talk.
– Nokia has a growing interest in Qt, increasing its investment into it. Plus, there are job openings.
– Transition from Qt4 to Qt5: will not be as painfull as the transition from Qt3 to Qt4, as most of the stuff is implemented all right. Basically a matter of running a script for adapting header files and minor tweaks to the build system.
– Qt5 to be split into “Essentials” and “Add-on odules” (including widgets, Qt Webkit, part of Qt Mobility,…
– Qt Quick 2 built and optimized for OpenGL, with dramatic performance improvements
– Qt5 timeline:
>> Feature freeze by early 2012
>> Beta by March/April 2012
>>  Done by 1st half of 2012
– Qt Widgets supported in Qt5 (but to some extent, development on widgets is shifting towards community efforts, through Qt-Project)
– After Qt5: plan is to release twice a year, at fixed time periods (more predictable)
– In response to a question about Symbian and MeeGo:
>> Symbian STAYS on Qt 4.8 = Symbian NOT supported on Qt5!
>> MeeGo: tests done, works well so far, so shouldn’t be a problem. (He would not tell more than this)
– Development opportunities:
>> Desktop: yes, clearly in the focus
>> Mobile: You will see something coming… This is all Nokia is ready to say now! (Seems clearly to indicate some big announcement by tomorrow at the Nokia World event!!)

[Later the same person:] Apparently nothing as of yet. The Nokia World has been sharply focused of the Lumia (WP7) and Asha (S40) launches.

Session about developing with MeeGo on N9, by Yoann Lopes. Quote: “N9 is awesome, but it misses one thing: you, your apps”. 75 minutes is a too short time to go very deep, but the guy basically showed the whole process, step by step, and some of the possibilities (demoed: applications “MeeSpot”, “Trafikanten”). A few security-related questions were raised (about preventing an app sending over-priced SMS’s), which didn’t lead anywhere, by lack of enough informations about the topic. Again, question asked about the incentive for developing for a “dead platform”: “Can’t say anything about this, but if you develop for MeeGo now, you definitely will be able to reuse your skills.” (not quoting exactly, just what I remember from it). He mentioned also again “next billion”…

Tizen Summit Asia 2011 coming! [Oct 27, 2011]

Nomovok organizes Tizen Summit Asia 2011 at Beijing Marriott Hotel City Wall 8-9 December. The event gathers together Open Source Vendors, OEMs, operators and other Tizen project contributors, together with local Open Source contributors in China. Check the event website and register here!

Dear Intel & Samsung, Can Tizen have some Qt ? [Oct 24, 2011]

So Qt Developer Days is kicking off in Munich today and I feel sad. As if something is not right. Something is missing. Tizen has recently began its Qt-less journey and this does not seem like a sensible move to me. Many would argue that Qt is supported in the Netbook version and yes it is for now, but there are no guarantees that it will survive for the future.

Is alienating a whole group of Developers that bought into the MeeGo dream the best way forward? These are Developers that have invested time, money and effort into the integration of MeeGo and Qt and now are floating away to develop for Android / Symbian and possibly iPhone. Surely having YOUR developers developing for the already established competition a bad thing ?

Is banking everything on HTML5/JS/CSS3 the best way forward ? I think Not. Could we not have HTML5 + Qt Support in Tizen ? Already Nomovok have announced that they will provide Tizen with integrated Qt, but for this to work we need it to be adopted by the project as a whole. If we lose Qt then we Lose a lot of Developers that believe in it and NOT in HTML5 and have not bought into being able to make the move to HTML5. For the wholesale of applications HTML5 seems like the one, but for more specialist applications Qt is a Development Framework that a lot of development companies prefer and that is a fact that you can’t get away from.

Tizen launched with it trying to appeal to the same target audience as MeeGo, Everyone, So shouldn’t we also try to appeal to as many developers as we can ?

With Tizen we also now get Samsung which has been the silent giant in all of this and that makes us all nervous. Very nervous. No press releases, Nothing actually stating what Samsungs vision / Intentions are for Tizen. Samsungs existing Linux Platform uses EFL (http://www.enlightenment.org) and Tizen will also use this. Is there an issue with trying to support both EFL and Qt / QML on Tizen? Surely it can be overcome.

When Nokia Dropped MeeGo on Feb 11 it caused major rifts between them and several companies including intel but now with the recent move of Qt being an Open Source Project with Open Governance can we not overcome issues of the past ?

There are many that are fighting the Qt cause in Tizen. I wish them good luck and hope Tizen has a Qt future.

….

sleeve says: October 26, 2011 at 10:33 pm

@uncle steve: now intel says no to qt?

no, samsung says no to qt as it is open source LGPL and any improvement or deployment would help Nokia tiny 1% – Samsung afraids. Samsung is happy with its vaporware BSD-licensed englightement without even one stable release in 11 years because the license allows to close any single bit if needed. If enlightenment fails samsung will use the backup tech aka HTML5 as already plans and no qt at all. Again, because in their flawed perception that would give nokia a point. All in samsung’s SLP/Limo – 4 bloody years without even single flawed release. The korean giant is strong in pushing hardware that’s all about it. Otherwise bada would be such a success for them.

Yeah Intel apparently HAPPILY supports qt on its part of tizen on its hardware and in AppUp stores. Intel wants apps SO qt will give what enlightenement wont.

Marko Ahtisaari’s speech about ‘Patterns of Human Interaction’ at Copenhagen Design Week [Sept 8, 2011] EXCELLENT!

– Very detailed summary of the above presentation: Video Marko Ahtisaari On N9 – I know We Have Out Simplified The iPhone [Sept 9, 2011] EXCELLENT!
– N9 is becoming available on Sept 30 for ~ US$700 list price
as per Предварительный заказ на Nokia N9 [excerpted on Aug 17, 2011]
See also the PDF copy (in case when the page is not available anymore):
N9 with Swipe in Kazakhstan — 17-Aug-2011
(99.999 Kazakhstani Tenge is US$683 as of today’s exchange rate. Samsung Galaxy R is advertised for the same price, note that Galaxy R is currently available in Sweden for US$634)

Nokia Styles Comeback Plan [Aug 30, 2011]

With the release of its first Windows-based smartphone coming soon, Nokia Corp. is making a big bet: that the innovative design of its new phone will help it stand out and draw attention away from software problems the company has faced as it struggles to compete in the lucrative market.

Anyone interested in the look and feel of Nokia’s future handset design should examine the N9 launched in June—the first smartphone to replace the traditional home button with a swipe of the hand. It is made from a colorful polycarbonate material and although it appears rectangular, it has a curved glass screen.

The N9 features the MeeGo operating system, in which Nokia has already lost interest. But Marko Ahtisaari, Nokia’s head designer, says the design is an indication of where the company is headed. “We will drive this trend toward reduction and more natural forms. Compare that to the black, grey and metallic rounded-corner rectangles you are seeing in the market,” Mr. Ahtisaari says during an interview.

Mr. Ahtisaari says today’s touch-screen phones are inappropriately immersive, and that he would like to design in a way that allows users to keep their heads up again.

“When you look around at a restaurant in Helsinki, you’ll see couples having their heads down instead of having eye contact and being aware of the environment they’re in,” he says.

Designing for true mobility…makes it easier for people to have more eye contact and be aware of their environment, and is an example of what people would not explicitly ask for but love when they get it,” Mr. Ahtisaari says.

For Mr. Ahtisaari and his design team, which numbers several hundred people in Finland, China, the U.K. and the U.S., innovation is about designing better and more natural ways to use a phone through careful observation of users and their environments. Mr. Ahtisaari adds that frequent prototypes, from paper sketches to 3-D wax models to real phones, are crucial to achieve the simplicity and precision needed.

Nokia’s hardware success stems from distinguishing features that often depend on the types of materials used in handsets. Polycarbonate with inherent color is key to the company’s current designs. “The inherent color in the polycarbonate allows us to do color in an interesting way, and that will continue to be important as a simple symbol of choice,” Mr. Ahtisaari says.

Customers can expect more touch-screen phones with physical keyboards, such as the E6 and C3 handsets. “It’s a very rich area for Nokia to innovate in years to come, as many people still want keyboards,” Mr. Ahtisaari says.

He also plans to add value by “linking the phone experience to maps and information about where you are, mapping the world in a way that we have not even imagined possible.”

End of Updates

The Nokia N9: a unique all-screen smartphone [June 21, 2011]

Nokia today announced the Nokia N9, built for people who appreciate a stunning blend of design and the latest smartphone technology.

The Nokia N9 introduces an innovative new design where the home key is replaced by a simple gesture: a swipe. Whenever you’re in an application, swiping from the edge of the display takes you home.

The three home views of the user interface are designed to give fast access to the most important things people do with a phone: using apps, staying up to date with notifications and social networks, and switching between activities.

So, going to Windows Phone 7 or not it has happened as communicated back in last December:
Nokia to enter design pattern competition for 2011 smartphones with MeeGo [Dec 9, 2010]


Note: Version 1.2 of MeeGo OS is scheduled for April 2011 but the smartphone product won’t happen, either on Intel or ARM until around June 2011. See my post on Intel Oak Trail to beat ARM with MeeGo specific prices [Nov 25]

This is all according to its SVP Design and User Experience, Marko Ahtisaari [the indicated timing is for the video record of his plenary speech at LeWeb 2010 on Dec 8, also linked later on]:

1. [2:25] Elegant, simple, extremely blown out – the iOS design pattern. Essentially a screen or screens full of apps and a physical homekey like the mouse key. You click it, you take your hand off the screen to do something on the screen, then may leave to go home. Beautifully elegant, extremely simple to learn with a few steps. And think of a forefront of a house where if you want to go from the kitchen to the dining room you know how you go to the front door. And if after dinner you want to go to the living room you again know how to do that, you go to the front door. Of course the physical button is this mouse click has been loaded with more and more functionality, but essentially a beatifully elegant system that is fantastically constrained. [3:18]. 2. Multiple personizable homescreens where the bet is that the process of personalizing (filling out these home screens) is so simple and organic that it just happens over time and you end up using the device by these home screens – the pattern shared by both Symbian and Android, also the fastest growing pattern. There is not only one physical button but there are many, in fact there are many different configurations that are quite fragmented, as many people commented. And there is some way to flip to where you launch apps, but essentially it is about these personalizable home screens for both shortcuts and live information, or using tabs or so on those widgets. [4:08]
3. [4:20] Windows Phone 7 has introduced an interestingnew pattern, too early to tell [how successful it will be]. But it just shows that there is demand for other patterns. [4:26]One important remark by Sofpedia’s Nokia Poised to Change Mobile UI Approach with MeeGo Devices [Dec 8] report: “Marko Ahtisaari suggests that the future would bring different UI patterns to devices, and that one of them would be based on notifications.Microsoft’s new Windows Phone 7 OS was built based on notifications.” 4. [4:28] This is basically what is the design team in the Nokia Design Studios is spending most of its time on doing: is introducing a new pattern. This will be launched with MeeGo in 2011. … [To give the idea:] … If you look at touchscreen immersive experiences, so most touchscreen devices, and what you start thinking is this way: you will see this at every single moment – so you walk in Paris, you see in cafe, [where] you see a couple [who] have been together for 10-15 years – they will be there head down, pitching and zooming. Touchscreen interfaces are immersive, they require our full attention. [5.15]I think we are missing a trick and also we are not doing good enough design unless we give people their head up again. What do I mean by that? Better one-handed use, better ways to use the devices, without them demanding our full attention. This means more eye contact, more ability to be present both with the people you are around, with right now the physical environment, as well as when you are navigating the physical environment and using maps. I think this giving people their head-up again is extremely important. [5:45]

This is how Stephen Elop, CEO of Nokia talked about Nokia’s smart phone strategy on the Nokia Connections 2011 event in Singapore (from a 3d party video record [June 21, 2011]):

[0:05] I’am going to jump right in and talk about our progress and talk about the progress and advances in smart devices. As we’ve shared our primary smartphone platform strategy is the focus on Windows Phone. I have increased confidence that we will launch our first device based on Windows Phone platform later this year. And we will show our products in volume in 2012.

Now I’ll tell you we have these devices in hand now, we have them working and those who have viewed our early work are very optimistic about the devices Nokia will bring to market. In fact — to quote — the CEO of a leading retailer, and I quote, this device is an absolute beauty with a very fast user interface. The combination of a best of Nokia with a great user interface will have a tremendous impact on the market. [1:00, then in the record comes Marko Ahtisaari with N9 intro, but in reality Marco Argenti was preceding him with Qt [cute] related announcements which are well expressed on the following post on the Nokia Developer]

The future of Qt: Bringing apps to the next billion [June 21, 2011] (emphasis is mine)

Exciting news for the developer community today, and in particular for those who are focused on Qt: At the Nokia Connection 2011 event in Singapore, Nokia Senior Vice President, Developer Experience Marco Argenti confirmed that Nokia will “make Qt core to bringing applications to the next billion,” and he reassured developers that investments made in Qt today will live on in the future with Nokia.

During his presentation, “Qt and the Next Billion”, Argenti noted the following:

  • “Qt-powered Apps have serious momentum on Ovi Store. Our consumers are downloading more Qt-written apps on over 100 million devices worldwide. And today I’m happy to announce that we will make Qt core to bringing great applications to the next billion.”
  • “Why did we pick Qt? Qt is a great cross-platform framework. Qt is modern and efficient. Qt Quick bridges the design phase with the production phase – making it incredibly easy to design, prototype and develop new applications. With QML, the interface markup language, web developers can feel right at home creating great UI’s.”
  • “Qt is widely supported by an active community of over 1/2 million developers. And Nokia will continue to invest in Qt, as we’ve recently released Qt SDK 1.1, and we’re actively involved in contributing to Qt 5.”

This means developers will have both a large existing audience to target with Qt-based mobile apps (100 million Symbian-based phones, plus our first-ever pure touch smartphone, the Nokia N9).

Argenti also noted that: “We will disclose further details in due time; today we want our developers to see the opportunity that the future of Qt brings as part of our mobile phones strategy.”

Learn more about developing for the Nokia N9 and developing with Qt.

And before Ahtisaari was invited by Elop to introduce N9 he actually said according to the official webcast (emphasis is mine):

[42:23] When we’ve determined that that we will shift our strategy we’ve assessed we could bring our innovation and technology to the market three times faster than we’ve had in the past. … [now he says that Symbian Ana, Windows Phone, dual SIM products are showing that] … But we are also breaking through with new forms of innovation. As we’ve said on February 11 we intend to launch an exciting experience around user interface, the industrial design and the developer platform. As part of that work we’re exploring technology to create a better phone. [43:10, after which Ahtisaari is invited on the scene and delivers what could see from the already mentioned 3d party video record from 1:00]

Then, at another event [for the employees] after N9 introduction by Marko Ahtisaari and before the first Nokia Windows Phone 7 has been shown (from a 3d party video record, the 2nd embedded into Engadget’s Nokia’s first Windows Phone: images and video, codenamed ‘Sea Ray’ [June 23, 2011]):

So, I have to say a special thank you as Marko did to everyone working in and around the MeeGo effort. It’s been a challenging time for that team as well. And yet look at the quality of work that’s been done.

Now one of the big questions we get is, yes you’re launching this device but we know you are transitioning to Windows Phone, what’s the point? What is the point?

The point is this. There’s a whole collection of innovation available in the N9 that is going to live one. So — for example — Marko talked about the work in and around Qt [cute] and the development of Qt applications [see between 13:20 and 13:55 in the N9 announcement video record embedded below], and as we’ve already said  yesterday, Qt lives on and actually strengthenes because of its engagement in the next billion. So that’s really good. Innovation in that device lives on.

Another example is the user interface and user experience. We’re not saying precisely what device, and when and how. The user experience you see here is something that will live on as well.

A third example of innovation that will live on is the beautiful industrial design. So now I’m going to just ask everybody to put away your cameras, turn off all of the recording devices. I’am serious because I’m going to share with you something … because this is something that is super confidential and we do not want to see out in the blogosphere, wherever it is. We think it is important for all of you to understand how this innovation lives on, and how well we as a company are today executing.

Let me show you another new device from Nokia. … So what is it? It’s sort of looking at it and then say that is what Marko has shown us. Beautiful design, Gorilla glass … Carl Zeiss” 8mpixel camera … you notice there is as one extra button on the top. So you notice that is not the same device. … What this is, is a product that is code-named Sea Ray, and it is Nokia’s first Windows Phone device. [2:34, then comes a quite detailed WP7 part, until 21:45]

So from all these it is quite obvious that with February 11 decision the only thing which Nokia immediately had thrown out of the boat was the MeeGo operating system itself. And indeed in an interview to Helsingin Sanomat on Thursday Elop delivered a a quite clear message: Nokia CEO Stephen Elop rules out possible comeback of MeeGo [June 3, 2011]

Finnish mobile phone giant Nokia’s CEO Stephen Elop promised that the company will soon introduce a range of new inventions and innovations, with which it will improve the competitiveness of its mobile phones.

As an example of new inventions, Elop mentioned the brand-new N9 handset launched in Singapore on Tuesday, which will come on sale in the autumn, a year behind the original schedule.
“The N9 features many new breakthroughs related to its usability, design, and materials, which we will be utilising and developing further in our upcoming models. I cannot speak of them more specifically just yet, but they will soon become apparent”, Elop said.
According to Elop, the N9 is a handset that relies more on the Qt application framework than its MeeGo operating system. Thanks for the Qt environment, the used applications can be programmed to work with three of the platforms used by Nokia, though not with the Windows Phone system.
In Elop’s words, there is no returning to MeeGo, even if the N9 turns out to be a hit.

The switch to the software giant Microsoft’s Windows Phone operating system has frustrated many of the Nokia staffers.
Some are afraid that the company will turn into a mere equipment manufacturer and a Microsoft subcontractor.
Elop roundly rejects this interpretation.
“Nokia will continue its research and development on the software side, as well as in services and equipment design. We will build inventions for our Windows phones that will make us stand apart from our competitors and bring significant additional advantage to our application developers”, he declared firmly.
According to Elop, in recent months Nokia has launched several different software development projects.
“Those working within the software R&D sector are more and more motivated thanks to our achievements. I am continuously in touch with them. I constantly receive emails that tell me how the pace of problem-solving has quickened.”

Nokia N9 details

Nokia N9 Design Story [June 20, 2011]

In this video, Marko Ahtisaari, Nokia’s SVP of Design, talks about the design of the Nokia N9 http://nokia.ly/iGrtvJ. It only takes a swipe to get to what you want with the Nokia N9, and it all floats beautifully on the large, curved display. Stay in touch with people, news and events. And browse the web. Quickly. Get around with free maps and navigation. And take great pictures with the 8MP camera. The Nokia N9 makes it all smooth, effortless and gorgeously stylish. Learn more about the new Nokia N9, visit: http://nokia.ly/jUnOCP.

Nokia N9: the designer’s story [June 22, 2011] (in paragraph emphasis is mine)

I love sitting down with Nokia’s designers. There’s not one square millimetre of each phone that doesn’t get refined and revised a hundred times. They always have a mind-blowing story to tell about each aspect of the design. It’s never, “We chose blue cause that would be cool”; it’s always like, “We chose cyan, not blue, because the design is pure, so colours need to be pure, and…” at which point, my head explodes. I sat down with the Nokia N9′s lead designer, Anton Fahlgren, for a chat about his epic two-year project

How did the Nokia N9 begin?

I headed up a team in Copenhagen during the summer of 2009, and that’s where it began. The brief was to evolve the story from the previous Nokia Nseries/Eseries devices, and define it moving forward. We chose to work with an Nseries product as it was interesting times at Nokia – things were bumpy in the high-end market. Extreme numbers on a spec sheet was not the way to win. We knew we needed innovation at every level.

I’ve had the option to do this before, but those occasions didn’t feel so very exciting: here we had a blank canvas. I wanted to define what high-end means today and take a more software-driven approach, and show people it’s not just the hardware that makes a great phone: it’s the UI and platform and how it all works together.

Did you know you’d be creating for something other than Symbian?

The MeeGo stuff had started bubbling, but we hadn’t seen it. We tried to simplify and distil the existing story, because there was a lot of good in the work that was done. That was the starting point – no compromises. We tried different styles; we did a range of devices like slide-and-tilt; we did a couple different sizes, but they were all based on the same design family. But the one that made it to the market was the Nokia N9.

What makes the Nokia N9 unique?

Above all, it’s the continuity that you feel from the shape of the glass continuing to the side profile. It just feels right. The basic concept is that seamless continuity of the form, and I think it was something we refined with the UI. It’s just something nice about interacting with a device that has a gentle curvature. Once you have something that’s more continuous in your hand, it’s just more pleasant to interact with it, all the way to the edges. Try to swipe stuff on other phones, and you’ll soon see that the edges will bother you.

When you see it in three dimensions, there’s not a single straight surface on the product. It’s actually really difficult to model in CAD. It’s almost like a pillow. In concept, a pillow is a simple form. It’s not hard to understand. But if you have to build those surfaces on a computer, you’ll realize how complicated they are. So the concept is simple, but as a piece of geometry, it’s quite elaborate.

No buttons! Just swipe!

Once you’ve got a flavour of life without buttons, it’s hard to go back. I find myself with other devices trying to swipe, but I can’t. Phones with keys feel old now, in some respects.

Last question, how would you like consumers to feel when they first pick up a Nokia N9?

That’s a good question. What’s important for us is that if this becomes a hardware story, we’ve failed. It needs to be in context with the UI. I hope the first point of delight will be about the interface, the button-less navigation. I hope it’s not only about the hardware design. The idea was to create a canvas for the UI and the user to shine. When you watch TV, you don’t want a frame, you just want the content.

The Nokia N9 Announcement by Marko Ahtisaari at Nokia Connection 2011 [June 21, 2011]

In this video, Marko Ahtisaari, Nokia’s SVP of Design, announces Nokia N9 http://nokia.ly/iGrtvJ.

The related press release: The Nokia N9: a unique all-screen smartphone [June 21, 2011] (emphasis is mine)

Singapore – Nokia today announced the Nokia N9, built for people who appreciate a stunning blend of design and the latest smartphone technology.  To learn more about the design of the Nokia N9 visit: http://swipe.nokia.com

One swipe and you’re home
The Nokia N9 introduces an innovative new design where the home key is replaced by a simple gesture: a swipe. Whenever you’re in an application, swiping from the edge of the display takes you home.

The three home views of the user interface are designed to give fast access to the most important things people do with a phone: using apps, staying up to date with notifications and social networks, and switching between activities.

The industrial design of the Nokia N9 is an example of extreme product making and craft. The body is precision-machined from a single piece of polycarbonate and flows seamlessly into beautiful curved glass. The laminated deep black display means that the user interface just floats on the surface of the product.

The Nokia N9 also packs the latest in camera, navigation and audio technology for a great all-round experience.

“With the Nokia N9, we wanted to design a better way to use a phone. To do this we innovated in the design of the hardware and software together. We reinvented the home key with a simple gesture: a swipe from the edge of the screen. The experience sets a new bar for how natural technology can feel,” said Marko Ahtisaari, Nokia’s head of Design. “And this is just the beginning. The details that make the Nokia N9 unique – the industrial design, the all-screen user experience, and the expressive Qt framework for developers – will evolve in future Nokia products.”

Innovative all-screen design
With no need for a home key, the all-screen Nokia N9 makes more room for apps to shine. The 3.9-inch AMOLED screen is made from scratch-resistant curved glass. The polycarbonate body enables superior antenna performance. This means better reception, better voice quality and fewer dropped calls.

Camera, maps and multimedia
The 8-megapixel Carl Zeiss autofocus sensor, wide-angle lens, HD-quality video capture and large lens aperture enable great camera performance even in lowlighting conditions. This makes the Nokia N9 one of the best camera-phones ever produced.

The Nokia N9 features free turn-by-turn drive and walk navigation with voice guidance in Maps. With the new dedicated Drive app, you can get in your car and start navigating to your destination right away.

You can watch videos in true 16:9 widescreen format. And because the Nokia N9 is also the world’s first smartphone with Dolby® Digital Plus decoding and Dolby Headphone post-processing technology, you get a surround sound experience with any set of headphones.

Touch just got better
Fitted with the latest in wireless technology, Near Field Communication (NFC), the Nokia N9 allows you to easily share images and videos between devices by touching them together.  Pair it with Bluetooth accessories like the new NFC-enabled Nokia Play 360° wireless music speaker only once, and you get a great surround sound music experience with just a tap.

Colors and Memory
The Nokia N9 will be available in three colors – black, cyan, and magenta with storage options to accommodate plenty of content: 16GB and 64GB. The Nokia N9 is scheduled to be in stores later this year, with availability and local pricing to be announced closer to the sales start.

More information about the Nokia N9 can be found at: http://swipe.nokia.com.

Video: Diving into the Nokia N9 UI and specs [June 21, 2011]

The Nokia N9 is fresh out of the oven and we think it’s pretty hot. We’ve received quite a few questions from our readers about this newcomer’s technical profile and user interface. To give you a better idea of how the product works, we grabbed Marketing Manager Jussi Mäkinen and asked him to give us a guided tour of the Nokia N9 UI on video.

Nokia Marketing Manager Jussi Mäkinen walks us thru Nokia N9. Nokia N9 is designed around the things people typically use the most.

Here is some geeky data on the technical specifications:
– Networks: Pentaband WCDMA 850, 900, 1900, 1700, 2100, Quad band GSM/EDGE 850, 900, 1800, 1900
– Speed: HSDPA Cat10: 14.4Mbps, HSUPA: Cat6 5.76Mbps
– Display: 3.9” WVGA (854×480) AMOLED display with curved Gorilla glass, no air gap, anti-glare polarizer
– OS: MeeGo 1.2 Harmattan
– Memory: 1024MB RAM, 16GB/64GB storage
– Camera: 8Mpix auto-focus Carl Zeiss, wide-angle lens, 2x LED flash, Video capturing MPEG-4 SP 720p @ 30fps, 2nd camera for video calls
– Size / Weight: 116.45 mm x 61.2 mm x 7.6–12.1 mm (L x W x T) / 76 cm3/ 135 g
– Connectivity: BT 2.1, GPS, A-GPS, WLAN 802.11abgn, NFC, 3.5mm AV connector,  micro USB connector, USB charging
– Processor: ARM Cortex-A8 OMAP3630 1 Ghz, PowerVR SGX530
– Audio: MP3 player, Audio jack: 3.5mm, Supported codecs: mp3, AAC, AAC+, eAAC+, WMA, FLAC.
– Battery: 1450 mAh

Operating Times
– Talk time: (GSM/WCDMA) up to 11 h / up to 7 hours
– Standby time: Up to 450 hours (WCDMA), up to 380 hours (GSM)
Video playback (720P): up to 4.5 hours
– Music playback: up to 50 hours

Other information from the official Nokia blog:
Introducing the Nokia N9: all it takes is a swipe! [June 21, 2011]
Nokia N9 – photo taking and sharing [June 22, 2011]
Nokia N9: what would you like to see? [June 22, 2011]
Getting up close, with NFC on the Nokia N9 [June 23, 2011]
Nokia N9: Drive & Maps [June 23, 2011]
Blogbite: let’s talk Nokia N9 [June 24, 2011]

Nokia’s N9: Cool, Cruel and Unusual [by Randy Arnolds, June 23, 2011]

source: http://swipe.nokia.com

Unlike many friends and former Nokia colleagues, I have not had the pleasure of fondling a sexy new N9 so this won’t be a product review as much as a process and philosophy review.  That means something a little less structured than usual and loaded with unabashed opinion, pontificating and ranting.

So buckle up, this should be a ride that would do Tomi Ahonen proud.

We have ignition…

Maemo and MeeGo community advocates didn’t begin with high expectations for the Nokia Connection 2011 event in Singapore on June 21.  Lacking the presentation pizzazz of Apple or even Microsoft, Nokia has a mixed history with this sort of thing and has too often bombed when it needed to blow something up.  So when we were bored with a Symbian Anna demo followed by an even more tiresome spiel on S40, the peanut gallery in a freenode.net IRC webchat augmented Nokia’s endless warm-up with the usual locker room antics.  CEO Steven Elop had promised a disruption; we were just distracted.

Then Marko Ahtisaaricalmly and quietly claimed the stage.

Speculation had run rampant over who would more likely stun us with the allegedly disruptive device, but the consensus had correctly pinned Marko as the man.  He sealed the deal by very quickly getting down to business.

A presenter’s presenter, the well-spoken Ahtisaari peeled away layers of the slick N9 with the deftness of a professional magician.  I can’t speak for anyone else but our little web gathering was enthralled.  The catcalls and comic relief abruptly ceded to what amounted to geek sexting.  That’s the magic of what Nokia has pulled off here, with impeccable industrial design and a clever UI just begging to be swiped.

That’s also the problem.

The MeeGo Mambo

When Elop announced Nokia’s head-scratching new strategy (and I use that last term extremely loosely) back in February of this year, there was the promise of an undescribed MeeGo device to be produced at some point, to be followed by an anticlimactic year-long ramp-down of the project once hailed as Nokia’s high-end salvation.   Never mind that the N9 isn’t running pure MeeGo (but rather a mish-mash of Maemo 6 and MeeGo parts now curiously labeled as MeeGo 1.2 Harmattan).  To any end user, it’s MeeGo enough.

But the question becomes: why?

Why release something designed to run what is, for Nokia, a dead-end OS?  Elop says this otherwise-seductive N9 is intended as a test-bed for future Windows Phone 7 devices.  But how many consumers tolerate being tested? Those few who fell in with Nokia’s steps 1 through 4 with Maemo can be forgiven for feeling too defeated to step up for number 5.  That would make the N9 a profit sink at a time when Nokia’s stock (NOK) is severely depressed.

Is this just a stopgap until Windows Phone 7 graces similar Nokia hardware?  If so, will enough purchasers succumb in the meantime to this obviously alluring work of art to at least cover its costs?

Conspiracy theorists are having a field day with this, pointing to admittedly mind-boggling statements and steps that, like the pieces from different puzzle sets, do not fit together.  One of the more prevailing and extreme speculations is that the N9′s strange release is actually a deliberate move by Microsoft-via-Nokia to torpedo the prospects of MeeGo– not just within Nokia’s domain, but in toto.  The old Fear/Uncertainty/Doubt (FUD) machine grinding up another competitor.  I’m resisting this line of thought, but… but…

The Maemo Legacy

Nokia struggled with its last Maemo device, the N900 mobile computer, both in terms of consumer adoption and reliability issues.  Can the company afford to repeat that with the N9?  And will the life of the typical N9 exceed Nokia’s willingness to support it?  The track record isn’t good there.

It’s all… bewildering.

Back to the device unveiling.  Again, Elop referred to this little beauty as disruptive.  He even went so far as to invoke his favorite word, ecosystem, although the N9 doesn’t appear to come with one.

So what could the N9 disrupt?  Well, so far it’s done a number on the MeeGo and Maemo communities, particularly the latter.  maemo.org members are largely polarized on included or excluded features like hardware keyboards, Adobe Flash support and HDMI.  Nothing new there.  But this is likely the last time the Maemo community could survive a foundation-fracturing device.  It’s already on shaky ground as legacy Maemo devices and long-standing community leaders run out of steam or just plain run out.

Long Limbs, Thin Ice

Many Maemo/MeeGo fans are looking at the glossy N9 with a glint of hope.  Maybe, just maybe goes the logic,  success for the N9 could change Elop’s mind on MeeGo.  Maybe the Linux-based operating system really is a Plan B– one that advances to Plan A under the right circumstances.  If Windows Phone 7 falters, and that’s a reasonable conjecture based on current sales, what else is Nokia going to do?  Stay with Symbian, which it tossed over to Accenture?  Elevate S40?  I don’t think even bringing Qt to S40could happen fast enough.  If the N9 sells out completely, or close enough, will that trigger a slow-down in Nokia’s ramp-down?  If so, does Nokia have the ready staff for it, or have too many abandoned the wayward ship?

Detractors are saying this is all pointless, that there’s no room for MeeGo in a two-horse Android-plus-iOS world. How selective amnesia can be; there wasn’t room for them, either, a few years ago when Symbian owned the playing field.

MeeGo could actually succeed with a similar approach to Apple’s: highly target a select demographic comprised of, say, fifteen to twenty percent of a given population and please them to no end.  But instead of the same demographic, cater to those at the complete opposite end of the open-closed spectrum.  In other words, the Maemo/MeeGo crowd in addition to those largely invested in Android because it isn’t iOS.  Then let Android, WP7, and the rest battle for the middle.  Select markets generate higher margins than mass markets, as Nokia has learned the hard way.

Summing Up

I found the Singapore event a crude juxtaposition of a lethargic Singapore (and similar) market address awkwardly combined with a brief, exciting N9 reveal.  This was the wrong venue to introduce this device.  The better one would have been the MeeGo Conference 2011, which sorely needed it.

Those who read here regularly will expect me to be completely candid, so I won’t disappoint.  There are aspects of the N9 I don’t like.  Sealed-in battery, lack of memory card slot, last year’s CPU, and a few others.  But I’m not the type to lose the forest for the trees.  From a big picture perspective, I love the Nokia N9.  Yes I drooled over its renderings.  Yes I find that uniquely-curved screen to be cool enough to touch.  Yes I want one NOW.  I will forgive the known shortcomings.  Heck, even Engadget likes it.

And as for MeeGo: it still enjoys strong support from Intel and partners.  It just needs a high-profile, lust-inducing handset to improve its consumer recognition prospects.  The N9 shows it can be done in spades, despite Elop’s disputable claims to the contrary.

My disagreement with Elop on MeeGo [by Felipe Contreras, working in Nokia (Maemo), June 21, 2011]

Some time ago I received a private email directly from Elop (just me, nobody else in CC, I am not going to go into details as to why), in which he explained that the biggest problem was the small amount of MeeGo devices in the years immediately ahead.

This is simply not true.

Before explaining why, I’ll quickly say that I actually work on hardware adaptation, so if somebody knows the amount of effort needed to adapt MeeGo to different hardware platforms, it’s us. Plus, I closely follow Linux related mailing lists (linux-arm, linux-omap, linux-media, etc.), and know a lot of people in different companies that work precisely in this area. I have quite a few years of experience doing this, so I know what I’m talking about.

Update: To avoid confusion, I am a mere software engineer. And when I say “us” I’m talking about the bigger team I am part of.

Nobody I know believes what Elop said, and let’s keep in mind that Elop is not an expert in this area, we are. So my guess is that he got his information from some upper management guy who didn’t know what he was talking about either.

As I explained Elop, if we wanted to ship 10 devices with OMAP 3 (the same platform of the Nokia N9) today, there is absolutely no problem from the software point of view: all the UI software remains the same, and the hardware adaptation would probably require few modifications, if any.

The problem is when porting to an entirely new hardware platform, say Snapdragon. Suppose only 3 devices are planned on the “years immediately ahead”, well, then it makes sense to have 3 different hardware platforms, and each one of those requires work from the hardware adaptation team, not from the upper layers, though. However, that’s not a technical limitation, it could very well be 30 devices instead of 3, it’s basically the same amount of work for us. IOW; what matters is the hardware platform, not the number of different devices.

Note: all these are merely examples, not actual plans

Funnily enough, Windows Phone only supports one hardware platform: Snapdragon (and in fact only certain chips). So MeeGo alreadyhas an advantage over Windows Phone; you could ship more devices on more hardware platforms. All we need is the word.

Not to mention the fact that most of the hardware adaptation is already done by hardware vendors. They do it because it’s the easiest way to demo their hardware (it’s Linux). I tried to explain that on an earlier post where I show many examples of people porting MeeGo to a plethora of devices(it’s easy and fun).

Another advantage of course is that MeeGo is already here (Nokia N9).

Not to mention the fact that MeeGo is open source, and Linux is a synergetic endeavor; there’s man more than one company (Microsoft) working on it, in fact, almost everybody else is.

Elop’s answer? “I am simply going to choose to respectfully disagree on multiple fronts”. He didn’t even bothered to mention exactly what was the disagreement.

So there you have it, if there’s a reason for ditching MeeGo, it’s certainly not a technical one, and most likely not a good one either. I hope the people out there like what we did with the Nokia N9 and ask the though question “Why exactly did you leave MeeGo, again?”, specially when there are no signs of any Windows Phone device.

Note: as usual, this is my own personal opinion, and it’s based on publicly available information

Texrat the Crypticum Keepersays:

June 21, 2011 at 20:03

As a former engineer (for Nokia Maemo devices) and product designer (elsewhere) I can vouch for everything Felipe says. Elop’s comments about MeeGo device development are disingenuous and simply designed to reinforce his decision to go with Microsoft. Maemo was run on a shoestring budget yet managed to make incredible progress– put serious resources behind MeeGo and Nokia or any other company would outperform competitors in device innovation. The retreat from MeeGo points to the success of FUD more than anything. Sad that we have allowed that and risk aversion to stifle innovation.

another adaptation guysays:

June 22, 2011 at 10:01

I’m not a big fun of Elop or WP7 either, but …

It’s not only about the number of platforms or number of devices made on particular HW platform. There is important factor – time to market. You have to be on time to the market to sell your stuff.
MeeGo Harmattan OMAP3 adaptation work is brilliant. It is also late. And who needs OMAP3 devices anymore? Market is looking forward… Tegra, OMAP4/5, Snapdragon.

If Nokia would start working on adaptation of a new HW platform that’d mean another 1-2 years from now (and there isn’t any decent adaptation layer from chip makers available on the market yet). By the time they are done existing UI would go out of fashion, so they would have to change it too to stay competitive. Once again Nokia would end up in situation as in all OSSO/Maemo/MeeGo – changing the HW platform AND the whole SW stack. And being late to the market by years.

WP7 was chosen simply because they believe MS adaptation layer closer to the completeness on their HW platform of the choice than Nokia would be with MeeGo in 1 year. Is that right ? Intel’s chip is far from ready… MeeGo on ARM SoCs is a joke^Wdemo.
Nokia needs LOTS of new devices on the market ASAP. Or it will be too late.

Ready application frameworks, SDK, ecosystem and services – all this comes as a bonus. Of course this might be pretty far from reality, but check how cool it all looks on paper. Too good offer to pass.
IMO the real mistake they made by going with WP7 is the choice of business model and ecosystem structure. Closed, royalties based SW. Last century.

“Not to mention the fact that most of the hardware adaptation is already done by hardware vendors. ”
Name a single decent one ? Sure they try, but they are not quite there yet.
Ability to boot linux on your SoC doesn’t count as “adaptation”. Besides that’s only for SoC, without peripherals. Just adding a new USB transceiver to your device can generate some man/months of SW work in adaptation. Let’s not even start talking about power management.

“Another advantage of course is that MeeGo is already here (Nokia N9).”
MeeGo ? Yeah, right. Common ppl, for the 100th time N9 != MeeGo.

“…MeeGo is open source, and Linux is a synergetic endeavor”
From Nokia experience – synergy was seen only in a handful of open source components in OSSO/Maemo/MeeGo Harmattan. Adaptation contributions went mostly one way – upstream.

FelipeCsays:

June 22, 2011 at 14:04

@another adaptation guy The hardware adaptation in Nokia has been ready since a looong time. The problem has always been the UI. Maybe not perfectly, but in a competitive level compared to current Android devices.

And no, WP7 is not closer to completeness. What makes you think so? See the list of chips supported by WP7, it’s basically only QSD8250, which is 2008 technology. That should make you think how easy it is to support different chips, forget about platforms, or architectures.

Sure, hw vendors don’t have perfect adaptation for Linux, but they have something which is better than what WP7 has; nothing. There’s no OMAP4, Intel, Tegra, Sh-Mobile, or anything else, not even booting. Not to mention the fact that Android kernels are already shipping, and most of that work can be re-used, as it’s still Linux.

I’m sure it would have been easier and faster for Nokia/Qualcomm to finish up the adaptation of a Snapdragon chip that it is for Microsoft to provide OMAP4 support, or even worst: Intel support.

FelipeCsays:

June 22, 2011 at 16:59

I never bought that story, and I am kind of shocked that elop (and the other management) actually believes that this is a legitimate argument. Maybe this is just what they say to you? There are of course other, more relevant reasons for the adaption of wp7.

@oli Yes, that’s also my thinking; whenever the official reasons don’t make sense from any point of view, there’s probably some secret reasons. However for now that’s speculation.

What I am interested to see is how much people like the Nokia N9, and how much pressure does Nokia gets to continue working on MeeGo. I don’t know if anything will change, but we in the Maemo/MeeGo team did all we could to make the Nokia N9 a success, now it’s the turn of the consumers :)

Although i love maemo/meego and the n9. its the ecosystem that elop is worried about, and one of the key factors why its so limited at this stage.

@Anthony Well, that’s another reason that can also be debunked. For starters, “ecosystem” seems to me more like an invented term from Elop rather than something consumers are actually looking for, so it’s hard to tell exactly how important such a thing is, or even what exactly does that mean. Also, you have to remember that a few years ago Android didn’t have any “ecosystem”, which is exactly how all platforms start.

I believe MeeGo’s “ecosystem” would have been bigger than Windows Phone’s, in fact, if the “ecosystem” is supposed to be that important, why does WP7 has so small marketshare?

It just doesn’t make sense from any point of view.

FelipeCsays:

June 23, 2011 at 15:28

Does WP7 support multicore?

@Guest It doesn’t. I heard there’s a new WP release that does support it, but that hasn’t shipped on any phone yet (AFAIK).

It is amazing that 95% or comments do not understand basic market(ing) facts. Today, we are not buying phones because they are great. At least smartphones. We are buying them, because other smart people can write amazing apps for them and there is big existing market of these great applications. It is called ecosystem.

@Dantius Palpatine I call bullshit on that. For the ecosystem to matter, first you need good phones. If your assertion was true, WP7 would be gaining market, not loosing it as it is.

sorry but another adaptation guy is right. First and foremost, Harmattan has nothing to do with MeeGo, and I’m still wondering how this marketing trick went through.

@crowbar MeeGo, Maemo, Harmattan, who cares? The software is good. What I want is to see the consumers buying the device like crazy. Sure, it would have sold much more if it wasn’t the last of its kind, and there was a believable developer story, but it’s still a great device (specially if you compare to others in the market).

FelipeCsays:

June 24, 2011 at 3:03

When Elop said that Nokia wouldn’t be able to produce many Meego devices before 2014 I’m sure he was correct.

@jii Great, a statement without any argumentation. What makes you think so? How difficult do you really think it would be to take the software of the Nokia N9 and put it into another device? I’ll tell you how; not at all, it can be done in a few months.

FelipeCsays:

June 24, 2011 at 3:53

@Son of a Finn

Seems like so many posters here are children. Does anyone really believe that Elop does not want to see Nokia succeed?

Of course he wants Nokia to succeed, but he wants it to succeed based on his own decisions. Do you really think he would say “you know what, I was wrong, this WP stuff is not going to work”? That’s not going to advance his career.

Most of what people call “conspiracy theory” can be explained in systemic terms. Maybe Elop truly never thought on crashing Nokia so it can be sold cheaply to Microsoft, but humans are social creatures, we rarely make big decisions without talking to other people — I’m sure he talked with some friends in Redmond, and they tried everything they could to sell the idea of WP7. They might have thought about the possibility of Nokia crashing, and they didn’t care, they pushed Elop to make the move that benefits Microsoft the most, even though it’s the most risky for Nokia.

At the end of the day Elop’s intentions don’t really matter, what matters is what he does, which is most likely influenced by a lot of hidden agendas of other people.

The real question you have to answer is: what happens if Windows Phone fails?

Really, what would happen to Nokia? The stock price is already in ruins, and that’s just because of lack of good news, imagine what would happen when really bad news arrive. What would happen to Finland?

It is rarely a good idea to go “all-in” like Nokia is doing with Windows Phone. It only makes some sense when you are completely sure, but look around, everyone is asking the same question — Why WP7 when you have MeeGo? — that alone should raise some questions regarding the “all-in” position, and then the next question arises — Why not try both?

Let’s suppose Elop is right and I’m wrong; it would only be possible to develop a few MeeGo devices in the next coming years. Well, even if that’s the case there’s nothing wrong with that, it would be a good backup plan if WP fails. Somebody might say, but it takes too many resources, but that’s not true, the Maemo team never took that many resources (it’s kind of efficient), and with a reduced scope, resources could be decreased.

Nokia's Investment

Microsoft is all about partnerships. They do not make hardware or very many end products. Microsoft’s success has come from partnering with many many companies and enabling them to be successful. Every PC manufacturer and 93% of VARs are Microsoft partners. Every PC peripheral or PCI card vendor needs to be a Microsoft partner to succeed.

You call that “partnership”? Then I guess mafia bosses “partner” with their debtors, and when somebody becomes somebody else’s bitch on jail, that’s also a “partnership”.

Strictly speaking they are partnerships, but that’s not what everybody would consider a good partnership.

FelipeCsays:

June 24, 2011 at 12:59

What’s your opinion about needing more than the 3 devices in 3 years that Elop claimed was the problem? Apple has been doing well with an average of 1 new iPhone model a year. I look at the N9 and can’t figure out what hardware would be outdated before 2014. Maybe a next model with a sliding keyboard, but what beyond that?

@Pat That’s a good point, I think Nokia could have done the same as Apple, and concentrate on a few excellent phones. Regarding hardware I would add a sliding keyboard, but also a camera button, and micro HDMI, probably with a dual-core Snapdragon. Something more interesting would be to have a docking station like the Motrola Atrix, but helped with the fact that MeeGo already runs on laptops and so on.

FTR I didn’t claim Elop said 3 devices in 3 years, that was just an example.

Do you know if the number of N9 devices will be limited or it will depend on sales?I hope Nokia promotes this phone with operators because the biggest amount of sales comes from operators, with that in mind, if N9 is promoted the same as N900 it’s impossible it will be a big hit.

It’s hard to make a great phone, but it’s easy to destruct its sales.

@Fran Excellent question! That is something everyone should ask Elop.

FelipeCsays:

June 24, 2011 at 19:41

@Son of a Finn

Read my postings carefully, you will see that I agree with you that Nokia should continue to invest in Meego (as Elops R&D chart shows). I would love Meego to succeed, though I have doubts based on the mobile operators not wanting another platform to support (regardless of the OS being great or not).

Operators want a counterweight against Android. I don’t think they care if it’s WP7, or MeeGo, but something.

Where I differ from most posters here is that I believe if Nokia is not successful with WP7 then they will not survive. Yes, it is an “all in” bet. Success with WP7 will generate the cash to support investment in Meego, failure leaves no hope for Meego at Nokia.

Let’s concentrate on the idea that WP7 fails. If that happens either Nokia starts from scratch, or somebody buys it (for cheap BTW), and given that Nokia already transitioned to WP7, it would be an interesting option for Microsoft. BTW, I do believe that a merge between Nokia and Microsoft would produce decent WP7 phones, because all the traditional barriers for collaboration typical of Microsoft would disappear.

Also, my definition of partnership is when the parties work together and mutually depend on each others success for their own. The examples I gave fit that. PC vendors can and do make PC’s with Linux variations, they can choose to work without Microsoft if they wish. Microsoft would die if no PC vendors used Windows. The truth is that they need each other and are partners.

Nokia and Microsoft’s Windows Phone division (the new name for the Mobile Communications Business division) also need each other and are partners. Nokia has a strong position in this relationship and I expect them to use that to their advantage.

Do you seriously believe that if WP7 fails, Microsoft would be in serious trouble? Nokia is betting the house, but Microsoft is not risking anything; WP7′s humble marketshare is already decreasing. Not that their mobile division is that important, they can survive comfortably without it.

China Mobile repositioning for TD-LTE with full content and application aggregation services, 3G [HSPA level] is to create momentum for that

Follow-up: – Good TD-LTE potential for target commercialisation by China Mobile in 2012 [July 13, 2011]

See also: Mobile Internet (Aug’11) which is a total update on Aug 26, 2011 with a lot of additions to the original July 19, 2010 content on the following subjects:
– LTE and LTE Advanced — HSPA Evolved (parallel to LTE and LTE Advanced) — Heterogeneous networks or HetNets — Femtocells and Picocells — Qualcomm innovations in all that — Ericsson’s LTE Advanced demo — Current roadmaps on evolutions of current 3G+ broadband mobile networks

China Mobile to accelerate TD-LTE commercialization [June 10, 2011] (emphasis is mine)

China Mobile reportedly has decided to accelerate its investment in TD-LTE technology aiming to push the commercialization of TD-LTE networks one year ahead of its original schedule, according to industry sources.

The affects of poor sales on the commercialization of its 3G TD-SCDMA networks has pushed China Mobile to move forward into the 4G segment, the sources indicated.

The move by China Mobile has attracted attention from a number of chipset makers including Qualcomm, Sequans Communications, MediaTek and VIA Technologies as well as China-based Spreadtrum Communications, Hisilicon Technologies and Innofidei, as they have all been eyeing the 4G chipset market in China, the sources noted.

MediaTek has decided to expand its R&D team for the development of LTE and WiMAX chips in Taiwan and China, with plans to raid talent from other wireless chipmakers as well as from HTC, said the sources, noting that MediaTek also does not rule out the possibility of acquiring related LTE R&D teams at home and abroad later.

Global opportunities for LTE TDD [Ovum, February 2011]

Quite often, LTE TDD (also known as TD-LTE) is wrongly presented as a Chinese technology. … However, unlike TD-SCDMA, which was originally a Chinese technology that was subsequently adopted by 3GPP, LTE TDD has been part of the 3GPP standardization effort since its inception. … China Mobile learned at its cost with TD-SCDMA that being a 550 million customer mobile operator helps to attract vendor attention but is not enough to make a technology a global success. The operator consequently built a strategy to position LTE as the next GSM, making LTE the de facto global standard for mobile broadband – something most cellular operators would welcome for cost reasons.

China Mobile is facing several challenges with TD-SCDMA. One of the most acute relates to the smaller economies of scale associated with a weaker device ecosystem compared to UMTS/HSPA. This is why China Mobile quickly oriented its long-term mobile broadband strategy towards LTE TDD. … In terms of LTE TDD network expansion, we believe that it could be faster than TD-SCDMA as the network will leverage many aspects of the current TD-SCDMA network including cell site facilities, backhaul, and even parts of the base stations. … Despite the large scale of the trials, the drawback of a 1H12 launch is the impact it may have on the development of the LTE TDD ecosystem. Fortunately for the technology, another significant market, India, may launch commercial LTE TDD services before the end of 2011.

It is Ovum’s view that LTE TDD will become widely adopted in the global market, but this will take time, as exemplified by our forecasts. There will be a delay of 12–18 months between the take-off of the two LTE variants. For LTE FDD take-off should be around 2012–13, while it is expected that this will be around 2013–14 for LTE TDD. We forecast 89 million LTE TDD connections by 2015, representing roughly 25% of total LTE connections.

First Pre-commercial LTE TDD/FDD Uni-Mode Single Chipset USB Dongle to be Launched in June [June 9, 2011]

In June 2011, the world’s first pre-commercial LTE TDD/FDD uni-mode, multi-band, single chipset USB dongle supporting LTE TDD/FDD idle mobility (cell reselection) will be launched by Huawei Hisilicon. Successful completion of the IOT tests with all of the 10 infrastructure vendorsindicated that it had fully satisfied the Uu IOT and terminal test requirements of MIIT and CMCC.

Detailed  design parameters are as follows:

The TD-LTE USB Dongle makes an unprecedented advance in functionality, performance, form factor, and interoperability. Prior to the launch of this pre-commercial TD-LTE dongle, 3 other critical development stages were completed:

  1. The first release of TD-LTE single-mode USB dongle test samples were released at the Shanghai World EXPO in mid 2010. All the terminals were custom-designed for the trial/ demonstration with the 65nm chipset design. Most of them passed the IOT tests with 1-2 infrastructures.
  2. The first release of LTE TDD/FDD dual-mode Single Chipset USB (65nm design) dongle test samples were released at GSMA MWC 2011 in February 2011. The USB dongles provided by Huawei Hisilicon and Qualcomm can support TD-LTE and LTE FDD in a single chip. The dongle is designed to support TD-LTE or LTE FDD based on the software that is loaded.  IOT tests with 3-4 infrastructrues were passed during this phase.
  3. The pre-commercial TD-LTE single-mode multi-band USB dongles (45nm design) were launched during the GTI 1st workshop in April 2011. These were targeted for trial applications and installations. More than 20 TD-LTE USB dongles from ZTE provided problem free services during the two-day GTI workshop. The DL peak data rate reached 80Mbps and the average single user DL data rate reached 4Mbps. The dongle demonstrated the commercial readiness, stable performance and rapid development of the TD-LTE dongle.

The development quickly progressed from a 65nm test sample to a pre-commercial, Full IOT, Uni-mode, 45nm solution in less than a year. TD-LTE Large Scale Trials in China and commercial deployment in India and Japan will speed up its commercial readiness. The TD-LTE dongle will be commercially available in 2011.

Spreadtrum Communications Acquired Stake in MobilePeak Holdings, Ltd., a Leading UMTS/HSPA+ Modem Chipset Designer [June 9, 2011] (emphasis is mine)

Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in both 2G and 3G wireless communications standards, today announced that it has acquired approximately 48.44% of the total outstanding shares of MobilePeak Holdings, Ltd. (’MobilePeak’), a privately held fabless semiconductor company based in Shanghai and San Diego that specializes in the design of highly integrated UMTS/HSPA+ modem chipsets.

Spreadtrum acquired approximately 48.44% of MobilePeak’s total outstanding shares, and provided a short-term loan to MobilePeak for the repayment of MobilePeak’s outstanding convertible bridge loans, for an aggregate cash consideration of approximately US$32.58 million. Spreadtrum intends to purchase all of MobilePeak’s issued and outstanding shares, and expects to complete the acquisition in the third quarter of 2011. Thanks to MobilePeak’s efficient operations, Spreadtrum expects the acquisition to have a minor impact on its earnings per share in Q2 and the remaining quarters in 2011, and Spreadtrum maintains its Q2 2011 guidance in terms of revenue, gross margin, and operating expenses as a percentage of revenue.

Commenting on the transaction, Spreadtrum’s Chairman, President and CEO, Dr. Leo Li, said, ’We are very pleased and excited to welcome the MobilePeak team. The synergies between the two companies and the opportunities created by this transaction are clear. With MobilePeak’s complete UMTS/HSPA+ solution, we will broaden our portfolio of worldwide wireless handset technologies, and make inroads into the WCDMA feature phone, smart phone and tablet markets.

“Utilizing our advanced 40nm technology, mature GSM/GPRS/EDGE and TD-SCDMA platforms, and working closely with MobilePeak’s Shanghai and San Diego teams, we will be well equipped to expand our international market shares. These capabilities are also a solid foundation for developing the next generation multi-mode FDD-LTE/WCDMA and TDD-LTE/TD-SCDMA technologies over the next two years.”

Mr. Qiuzhen (Joe) Zou, Chairman and President of MobilePeak, said, ’ We are eager to work with the Spreadtrum team. Since MobilePeak’s inception in 2005, our team has developed world-class baseband chipsets with support for 3GPP Standard through Release 7, including HSPA+ technology up to Category 14 with 21Mbps maximum downlink speed and 11Mbps maximum uplink speed. MobilePeak has more than 100 patents granted or pending worldwide, and its solutions have passed GCF tests and top-tier handset makers’ strict in-house tests. We are confident to roll out the first 40nm HSPA+ solution platform for feature phones and smart phones by 2012.’Mr. Zou will assume the role of Chief Technology Officer at Spreadtrum.

Mr. Zou founded MobilePeak in 2005 and has since served as MobilePeak’s Chairman. He served as MobilePeak’s Chief Technology Officer from 2005 to 2010 and assumed the position of President in 2010. Mr. Zou has more than 18 years of experience in the wireless communications industry. From 1993 to 2003, Mr. Zou held various positions with QUALCOMM, Inc., where he became a Vice President of Engineering in 2000. At QUALCOMM, Mr. Zou led various semiconductor design projects, including multiple generations of CDMA baseband chipsets. Mr. Zou received a BSEE from Southeast University in Nanjing, China in 1992, followed by an MSEE from Stanford University in 1993.

China market: 3G network investment totals CNY289 billion [June 14, 2011]

China Mobile, China United Telecommunications and China Telecom have cumulatively invested a total of CNY289 billion (US$43 billion) in setting up 3G networks consisting of 697,000 base stations around China, China-based http://www.xinhua.com has cited Ministry of Industry and Information Technology officials as indicating.

The three carriers had 67.57 million 3G subscribers in total as of the end of April 2011, the report indicated.

Goal for domestic 3G network set at 50m users [June 9, 2011]

The Chinese government has set a target of achieving more than 50 million third-generation (3G) mobile users by the end of 2011 for its homegrown telecommunication standard, but analysts predict the technology may not be the biggest winner in the 3G era.

Zhao Bo, deputy director of the electronics and information department with the Ministry of Industry and Information Technology, said on Wednesday that China should continue to push forward its TD-SCDMA (Time Division-Synchronous Code Division Multiple Access) 3G technology.

“The TD-SCDMA technology should realize its strategic target of acquiring at least one-third of China’s market, and grab 50 million users by the end of this year,” Zhao said.

He said he is confident that China Mobile Ltd, the world’s biggest telecom carrier by users, will achieve the goal within the schedule.

China Mobile is building the TD-SCDMA 3G network in China, while its domestic rivals, China Unicom Ltd and China Telecom Corp Ltd, adopted the WCDMA and CDMA2000 3G technologies.

Ye Lin, an official from the technology department of the Ministry of Industry and Information Technology, said since the three Chinese telecom operators obtained 3G licenses in early 2009, China has made major progress in 3G network development.

The three carriers have invested a total of 289 billion yuan ($44.6 billion) in 3G network construction in the past three years, Ye said. More than 697,000 3G base stations have been set up in the same period, he added.

The ministry recently announced that the number of 3G users in China reached 67.6 million by April.

China Mobile topped the list with 29.4 million, and China Unicom followed with 20.4 million. The smallest telecom carrier, China Telecom, had 17.8 million by April.

The great leap forward: How the world’s largest operator aims to jump one generation [Ericsson Business Review, June 10, 2011] interview with Bill Huang, GM of the China Mobile Research Institute (emphasis is mine)

China Mobile is pushing the time division (TD) flavor of LTE hard. Why is it necessary to have more than one kind of LTE, and what benefits does TD offer end users?

To understand, you must look back at what caused this technology evolution. There was an understanding that to go digital we must have a global standard. There were many candidates but they fell apart. GSM was a very good effort and succeeded in becoming the first real global standard. Then came 3G. In retrospect, 3G was a questionable development. It optimized voice capacity and quality but data traffic was kind of an afterthought. GSM did the job just fine. The best example is China Mobile. We deployed the world’s largest GSM network with the lowest tariffs, and never saw the need for a better voice service. 3G was a solution looking for a problem. And indeed, WCDMA did not take off until HSPA was developed. So from a historical perspective, HSPA was the only killer application for WCDMA, and internet access is the only reason HSPA took off.

Mobile internet is the only growth area for mobile communicationLTE carries the heritage of GSM and WCDMA with it … the selection of TD technology as a strong candidate in the evolution of LTE gives us an internet advantage. Historically, mobile communication has been symmetrical, dominated by voice. Internet traffic is not symmetrical. Downlink is typically 10 times faster than uplink, and addresses this. TD is unique in the way you can adjust the uplink and downlink ratio. And that’s why TD has become very useful – not only does it allow operators to use spectrum more efficiently, it also offers consumers a better user experience and lower costs.

How will China Mobile use 3G?

We will accelerate. For China Mobile 3G is an important licensing issue, and we are building a 3G infrastructure to create the momentum [with 3G HSPA level?] with which we move towards 4G.

Isn’t that a long way off in the future? Don’t you need to develop mobile broadband now?

Completely wrong! We are targeting commercialization next year, not in five years. In fact, operators in India and Japan plan to go commercial this year, but we are not that aggressive. So you see: 4G is not being pushed by the vendors, like 3G was. 4G is being pushed by the carriers. LTE is the only standard in the industry where, if you have a product, people will buy it right away. It’s  the reverse of how things used to be, and very interesting. LTE is being developed fast, but not fast enough.

Instead of looking at data volume, we can charge for downloading a movie, regardless of size, or a song or a book. We have all of that already in place. But frankly I don’t think consumers are used to content based billing, so we need to educate them – in many cases. … China Mobile’s strategy is that we will be a content and application aggregator, therefore becoming a smart pipe – not a dumb pipe that just provides access without aggregating anything. So we become the Walmart of information.

Instead of charging for content or traffic we can create a club. People are familiar with that concept. You pay one monthly charge and everything is free. It’s very effective; Netflix is a good example of a subscription based service that I think has a very good future as a business model. At China Mobile we can do anything with scale, but we can’t do everything in a niched or personalized way. So, if we provide a club we get to leverage that scale. We have 600 million subscribers. If only 10 percent sign up, that’s already 60 million members. If just 1 percent sign up, that’s 6 million members.

How do you handle the threat from the over-the-top (OTT) players, the internet companies?

It is a very real threat: OTT services can now replace almost any communications service imaginable. ott services are usually free, so this business model is based on backward billing. … What we hope to entice the user with is the quality of service – that’s our most important competitive advantage. … we must also look to reduce the cost of our services, potentially making them free as well. If we use other ways to generate revenue – like advertising or the club concept, and the user subscribes to a bandwidth bundle – we could provide the voice club service for a fixed fee, while guaranteeing the quality. Then I think we could kill off OTT very easily.

What do you expect from the cloud?

For mobile internet we have established a three-front strategy: LTE; the smartphone (operating Ophone, which is based on Android plus); and cloud computing. Only by combining all three can we create a really competitive and successful mobile-internet business.

We believe the cloud is an infrastructure technology that can address the cost of computing, reduce energy consumption and become a common platform for society, consumers and companies. Historically telecom operators have been reluctant to embrace it, but this was a mistake. In the US, I think carriers have already given up. They allow Google, Amazon and Microsoft to run cloud computing. But there are opportunities for China Mobile. If anything, we can do infrastructure on a large scale, data centers and so on. We do not have to develop all of the internet services in the world to compete with Google or Facebook. What we could do is build a cloud-computing infrastructure and invite all the internet companies to partner with us.

The most important phenomenon that will drive change in the mobile communications industry today is the evolution of smart phones. What used to be a communications device is now an all-purpose computing device. Today, fewer than 20 percent of our subscribers use smartphones. We think that in three to five years over 80 percentof our subscribers will use smartphones.

Have tablets changed this picture?

No, I see them as just bigger smartphones. In fact, Microsoft and others have tried for many years to introduce tablets and failed. But when Apple introduced the iPad, which is just a big iPhone, everybody loved it. So, this proves that a successful tablet is a big smartphone. The look and feel is very similar to that of a phone.

How do you work with the app store concept?

We embraced it completely and the way we differ from Apple is that we support all operating systems – including iOS if Apple wants us to. … We hope to create a platform that is independent of operating systems. … The reason China Mobile chose Android was that we need the flexibility to differentiate. We need to add components, APIs and functionality to Android. That’s why we call it Android plus.

I don’t know if video is going to be a major revenue stream, but I am sure it’s going to be a major application. I say that because making video calls on IMS [IP Multimedia System]will become an internet application, so it depends on how we charge for it. It opens up the potential for more creative billing strategies. We would be able to deliver a level of quality that would be very difficult for an ott player to achieve.

We studied what kind of apps users download and you’d be surprised how similar people’s tastes are. The top 1,000 apps have a 99-percent share of the market. That’s very good news for operators. We are not very good at long tail, but we are definitely good at short tail.

We want a mobile phone to be able to transmit TV to a large screen – so you can watch the program on your phone’s small screen or your computer screen, but also take it with you when you visit someone and watch it together on a large screen, in high definition. You won’t need the DVD. The mobile becomes the set-top box. So China Mobile doesn’t need a three-screen strategy – we only need a one-phone strategy. We are working on a wireless multimedia transmission technology called WiMo for this, and expect it to be available in two to three years.

Are you ready for mobile banking?

To be frank, we have not figured out which technology’s the right one to get the credit card or the payment mechanism into the phone. The most viable one for phones would be near-field communication (NFC). We have already established our architecture for mobile commerce and an account system with connections to all the banks, so from a service point of view we already have everything in place. What we need right now is for more phones to have the capability to carry the mobile payment and transaction engine – the right chip and components to support it, along with NFC.

Is banking a comfortable area for operators?

We don’t necessarily have to compete with the banks. We can rather just be the wallet and charge a monthly fee for the service. In other words, the banks can issue the cards and put them into our phones. We will make our platform open for all the banks. We don’t have to issue our own cards; all we have to do is to become the channel for the credit cards. And then we can make money. It is a great service – to sign up you don’t have to fill in a lot of forms; we have all the customer data that is needed.

How China institutional changes influence industry development? The case of TD-SCDMA industrialization [May 25, 2011]

… in view of that China state capitalizing on different SOEs and accompanying institutional changes, we further break framework into two time-periods:
– During stage 1 (2002- 2008) that China central government started to support Datang Group, aiming to commercialize TD-SCDMA technology into products. State also assigned Datang to lead TDIA [TD-SCDMA Industry Alliance designed to function as the platform of TD-SCDMA development, involving the activities of setting standard, sharing IPR, organizing supply chain, and coordinating among members] for TD-SCDMA industrialization.
– In stage 2 (2009-present), China state turned to mandate China Mobile to promote TD-SCDMA, not only responsible for networking building and service providing, but also for organizing of mobile handset supply chain (Wang and Tsai, 2010).

The R&D capacity of Datang Group as a whole is questionable, despite that Datang set home-grown TD-SCDMA standard (interview ES1). Since 1992, CATT had received national grant to undergo the earliest home-grown standard (SCDMA, 2G), but failed to commercialize due to weak R&D capacity in commercialize large-scale system development (Chen, 2005; Soh and Yu, 2010)11. Second, Datang XiAn, founded in 1993 and specializing for telecommunication equipment manufacturing for digital automatic switching (SPC) product, can not compete with local minying enterprise Huawei and mixed enterprise ZTE since late 90’s to early 2000’s (Fuller, 2005: 201; Harwit, 2007; Liu, 2008).

… the Datang Group is state-owned enterprise spin off from CATT, and they didn’t directly confront market and no pressure for survival(interview ES1and IS1). Although state continuously channeled national resources to compensate the loss (cf. Table 1 2004 negative profit) from developing TD-SCDMA and that Datang Mobile indeed deployed on R&D and accomplish some patents, Datang Group as a whole can not develop innovation capacity in designing parts and testing whole TD-SCDMA network system. One of the reason is that Datang Group lacked of associated knowledge and experience before (Soh and Yu, 2010).

The same situation occurs in TD-SCDMA mobile terminal products. The joint ventures IC design firms of Datang and MNCs, such as T3G or Commit, launched none of TD-SCDMA products to the market and ended up merged by ST-Ericsson or bankrupted. Likewise, Datang Mobile fruited no complete TD-SCMDA handset, so the state turned to university and public-sector research institutes to support the development of TD-SCDMA (Liu, 2008, 2009).

TDIA also confronted frustration in knowledge sharing and organizing of supply network. There’s no patent license-out or cross-license among member (Sumtttier et al., 2006; Whalley et al., 2009), except occasional license out from Datang to ZTE and Putian (Soh and Yu, 2010). Theoretically, Datang supposed to invite and global companies, such as Huawei and ZTE, into the supply chain of TD-SCDMA and leverage on their experience. But Datang, as the father of TD-SCDMA, tried to protect and guard their child (interview ES1). On the other hand, the R&D capacity of Huawei and ZTE outperformed Datang, so Huawei and ZTE won’t bother to join Datang on patent sharing and further on TD-SCDMA technology/product (interview RS4 and RS6).

State pick winner [and looser] SOE as national team

By contrast to Datang, the state evolves to pick China Mobile as the new national team by assessing past performance as selection criteria. First, China Mobile has near 500 million (end of 2008) users, making it as the largest telecom operator worldwide (BMI, 2010). So it’s a feasible path to migrate most China users from 2G (GSM) to home-grown standard (Interview, ES1). Second, China Mobile is most profitable and potential operator in China that China Mobile had the capacity and capital to promote TD-SCDMA (Interview ES1, SS2, ES1).

… the state threatens China Mobile: TD-SCDMA or none of 3G licenses. Coupled with impact on Mr. Wang’s political career, China Mobile has no choice but to promote TD-SCDMA (Interview ES1). On the other hand, the state also subsidizes RMB$10 billion (SinoCast, 2009) to compensate for potential loss estimated RMB $30 billion each year (Interview RS5).

In short, China state changes institutional means of supporting core SOE by both subsidies and threat, rather than carrot without stick. The state also changes to assess SOE’s past performance for prospects of TD-SCDMA. Despite the mandatory mission, China Mobile indeed starts to recruit R&D staff with high salary (Interview RS5) and experiments several innovations on TD-SCDMA network deployment, mobile phone launch, and service package to users (Interview IS1).

For the particular case of TD-SCDMA development, this paper contributes to discover that China state experiments and adapts institutions, along with the mentality adjusted from ‘standard matters’ to ‘R&D capacity rules’. More, the macro-level institutional learning also leads to meso-level institutional adaptation in the telecommunication industry. China Mobile acts as a mediator between state and network of firms, with the resources re-distribution and demand for collective action through the whole supply chain. Therefore, China Mobile not only managed to offer users with innovative service and networking build through in-house R&D, but also to organize the preliminary formation of TD-SCDMA production networks.

China Mobile, as a customer rather than rival of equipment manufacturers, had invested RMB$148 billion during 2008 to 2010 through four stages bids of infrastructure construction (BMI, 2010; IEK, 2010). Both local and global firms, such as SOEs Datang and Putian, minying Huawei and MNCs Nokia-Siemens, all compete for TD-SCDMA network building (Wang and Tsai, 2010). The final winners are Huawei and ZTE, for their cheaper but good product quality than MNCs’ and SOEs’ (Interview ES2). It indicates that China Mobile also selects their cooperating partners basing on market performance as the foremost criteria. This is different from the previously protectionism signal that Datang sent, since the SOE was targeted to dominate China market under the umbrella of MIIT, and which formulated the national industrial policy.

China Mobile also realizes that the biggest problem of TD-SCDMA industrialization is the shortage of TD-SCDMA handsets in the market. Under the pressure from mission and profit, China Mobile urges their current partners (e.g. Nokia and Motorola) to produce TD-SCDMA products through replicating the same incentives tools that state imposed upon China Mobile. That is, China Mobile, basing on their market significance, threatens their main suppliers (e.g. Nokia and Motorola): TD-SCDMA products or none of other business (Interview IS1). On the other hand, China Mobile first offered RMB$ 600 million to three chipsets designers and nine handset suppliers, to induce these leading firms to offer cheap products to penetrate China market. Thus, Nokia, HTC, Samsung and some local firms started to launch TD-SCDMA handsets. Most of all, China Mobile plays as a coordinator to integrate the supply chain, from upstream IC design firms to downstream  manufacturers (Interview IS1).

China Mobile awards 12 companies TD-SCDMA research grants [May 17, 2009] (p. 4, emphasis is mine)

China Mobile will provide funding of RMB 600 million ($87.77 million) to 12 mobile phone and chip manufacturers for the research and development (R & D) of terminal devices based on the homegrown TD-SCDMA standard, China Mobile announced on May 17.

According to the announcement, the 12 companies include nine mobile phone manufacturers, namely Motorola Inc., Samsung Corp., Yulong Computer Telecommunication Scientific Co. Ltd., Dopod Communication Corp., LG Electronics (China) Co. Ltd., ZTE Corp., Hisense Group, Guangzhou New Postcom Equipment Co. Ltd. and Huawei Technologies Co. Ltd. along with three chip makers, namely T3G Technology Co. Ltd., MediaTek Inc., and Spreadtrum Communications Co. Ltd.

As China Mobile stipulated that chip makers and mobile phone manufacturers pair up in the R & D project, T3G will work with Motorola, Samsung, Dopod and Huawei while MediaTek will work with Yulong, ZTE and LG. Spreadtrum will collaborate with Hisense and New Postcom.

Motorola, Samsung, Yulong, Dopod and LG, together with their chip maker partners [T3G and MediaTek], will receive combined funding of RMB 310 million ($45.35 million) from China Mobile for R & D of high-end TD-SCDMA mobile phones. The remaining mobile phone manufacturers [Huawei, ZTE, Hisense and New Postcom], together with their chip maker partners [T3G, MediaTek and Spreadtrum], will be responsible for R & D of low-end TD-SCDMA mobile phones and will receive combined funding worth RMB 290 million ($42.42 million) from China Mobile, the announcement said.

China Mobile Reveals TD-SCDMA Handset Subsidy Bidding Results [May 17, 2009] (emphasis is mine)

On May 17, China Mobile (NYSE: CHL; 0941.HK) held a signing ceremony for subsidies targeted at joint TD-SCDMA handset R&D, with nine handset manufacturers and three chip manufacturers signing a “cooperative R&D” agreement. China Mobile will invest RMB 600 mln in the subsidies, driving total investment of over RMB 1.2 bln in TD-SCDMA R&D, with the remaining contributions coming from participating vendors.

6 joint bids won subsidies for China Mobile’s “Flagship Broadband Internet Handset” project: Motorola and 3G chip manufacturer T3G; Samsung and T3G; mobile handset manufacturer Yulong and TD-SCDMA chipmaker Leadcore Technology; Smartphone manufacturer Dopod and T3G; LG Electronics and Leadcore; and ZTE and Leadcore. China Mobile will invest approximately RMB 310 mln in the project.

For the “Low Cost 3G Handset” project, the five successful bids were ZTE and Leadcore; LG and Leadcore; Hisense and wireless baseband chipset provider Spreadtrum Communications (Nasdaq: SPRD); Guangzhou New Postcom and Spreadtrum; and handset manufacturer Huawei and T3G. China Mobile will provide approximately RMB 290 mln of funding for this project.

7 months later these 11 handsets were shown [as per China Mobile’s Dec 17, 2009 press release in Chinese

China Mobile‘s 200 Models of TD Mobile Phone Listing This Year [March 18, 2011]

Recenly Li Yue, president of China Mobile, attended the Results Announcement said that China Mobile has an adequate supply in the 3G mobile phones. Currently, 50 companies are available to TD phones, and another 200 models will be able to supply soon.

At the end of last year, China Mobile has conducted 6 million low-end TD mobile phones tender. And in February this year, China Mobile has conducted 12.2 million high-end TD mobile phones procurement, of which, about 150 million units flagship Internet terminals, 30 million units dual card dual standby terminals, 320 million units multimedia intelligent terminals, 400 million units fashion and entertainment terminals and 320 million units universal intelligent terminals.

Xue Taohai, vice president of China Mobile, said the group will control the handset subsidies in 17.5 billion yuan. It is reported that China Mobile set a new goal for 25 million 3G users this year, and the current 3G network has covered 656 cities.

China Mobile Changes Strategy in Terminal Procurement [April 22, 2011]

Foreign mobile phone makers that has been disappointed in the bidding invitation of China Mobile Ltd. (SEHK: 0941 and NYSE: CHL) for centralized procurement of 6 million TD-SCDMA terminals last year, have turned things around in this year’s first round of centralized procurement kicked off by the leading telecommunications carrier.

Reporters find out that foreign mobile phone makers have won more than half of the share in recent centralized procurement, indicating that China Mobile has adjusted its philosophy in terms of the development of TD-SCDMA terminals, pointed out an insider who declines to reveal his name, saying that the company is not satisfied about current situation for the distribution of TD-SCDMA mobile phones.

A top executive of China Mobile opens out that the sales volume of TD-SCDMA terminals is small, indirectly confirming the report, saying that TD-SCDMA mobile phones have bad quality and high prices.

In the opinion of a researcher of iSuppli, China Mobile has changed its strategy to snatch market share and enlarge user base through low-end TD-SCDMA terminals and will improve the brand influence and boost the sales volume of TD-SCDMA mobile phones through the promotion of flagship terminals.

At the end of 2010, a domestic TD-SCDMA chipmaker has begun preparing for the next year’s centralized procurement of TD-SCDMA mobile phones by China Mobile, since the distribution of TD-SCDMA terminals completely relies on telecom carriers.

The top management of the chipmaker has been determined to win the centralized procurement. However, in February 2011, the announcement of China Mobile about the result disappointed them.

China Mobile has focused on medium- and high-end mobile phones in this year’s first round of centralized procurement while bid winners were all domestic TD-SCDMA terminal makers last year.

The changing philosophy of China Mobile is unfavorable to domestic mobile phone makers, which are mostly oriented to the manufacturing of medium- and low-end TD-SCDMA terminals.

Take the example of upstream chipmaker Leadcore Technology Co., Ltd., its shipment of TD-SCDMA chips topped 13 million in 2010. In last year’s centralized procurement, the company took over half of the share.

In contrast, US IC designer Marvell Technology Group Ltd. (Nasdaq: MRVL) that is oriented to the medium- and high-end TD-SCDMA smart phone market is likely to snatch more than half of the share in the latest centralized procurement.

Whatever strategy China Mobile adheres to, its aim will not change. That is to attract more customers for TD-SCDMA mobile phones. A top executive of Leadcore Technology believes that high-end TD-SCDMA terminals will help China Mobile improve its brand influence. But, to boost sales volume, the company still has to rely on medium- and low-end mobile phones.

(1 USD = CNY 6.51) Source: http://www.nf.nfdaily.cn (April 22, 2011)

Muted group procurement result of TD smartphone in May, indicating backend loaded demand with low SP mix in 2011 [May 24, 2011]

Leadcore, Huawei, and Borqs indicated that China Mobile (CM) procured only 1.2mn TD smartphone (SP) with a minimum order of 200,000 for each model, well below the market expectation of 12mn units with minimum guaranteed order of 800,000 per model. CM has selected six models (three Ophone, two Android, and one feature phone) from Huawei, ZTE, Samsung, Lenovo, Motorola, and Coolpad. They attributed the disappointing central procurement result of TD smartphone to relatively poor quality of phones. That said, Leadcore believes that MIIT has required CM to add 30mn TD-SCDMA subs in 2011 and TD terminal or chipset shipment is likely to be 53mn in 2011. Leadcore is hopeful that feature phone and SP could represent most of the TD phones with fixed wireless terminals at only 3-4mn in 2011. Leadcore expects CM to shift to open channels, which also receives a subsidy through contracts with provincial or local CM subsidiaries; and we predict the mix of open channel and central procurement to increase from 30% and 70% in 2011 to 70% and 30% in 2012, respectively. Similarly, Spreadtrum also expects TD chipset market to reach 45-50mn in central procurement (fixed wireless 35%, feature phone 50%, smartphone 10-15%), and 60mn-70mn units in total (including the open channel). Spreadtrum has seen strong recent demand from open channel. We note that open channel tends to sell more feature phones and fixed wireless phones.

Leadcore and Spreadtrum aim to gain TD market share in 2011

Leadcore believes that it has 50% of TD market share together with Mediatek. Marvell has relocated some of its R&D resources to China and is getting support from OEM. CM would like to give 60% of its SP orders to Marvell. However, in a recent stability test by CM, Leadcore scored at 95% pass rate, with T3G at 93% and MRVL at only 65%.

Rumor: China Mobile Establishes National Handset Procurement Arm [May 27, 2011]

An industry source said recently that China Mobile (NYSE: CHL; 0941.HK) has circulated a memo internally announcing the establishment of a terminals center, to be announced officially in August, that will operate as a national-level handset procurement subsidiary. The operator is currently making necessary internal adjustments in order to transfer staff to the new center.

The new terminals center will be operated like a division of China Mobile, overseen directly by China Mobile headquarters, and will focus on terminal procurement and sales. The center will be comprised of several departments, including products, procurement, marketing, channels, systems support, general services, and finance. While it is being referred to internally as the “mobile terminals center,” externally it will operate like a company.

Previously, the source said, China Mobile’s headquarters had been separate from provincial-level procurement operations, which it will now unify under the new terminals center. If a handset manufacturer is not on the center’s supplier list, it will be unable to promote its handset through provincial subsidiaries.

Earlier reports claimed that China Mobile had planned to transform handset distributor Topssion, which it acquired in March, into a terminal sales subsidiary.

Borqs Unveils Latest OPhone Handsets at 14th China Beijing International High-tech Expo [May 20, 2011] (emphasis is mine)

With the coming of the World Telecommunications Day, the 14th China Beijing International High-tech Expo (the Expo) opened at China International Exhibition Center from May 18th to 22nd, 2011. This Expo was co-organized by several state departments of China, including the Ministry of Science and Technology, Ministry of Commerce, Ministry of Education, and Ministry of Industry and Information Technology. Many innovative enterprises participated into the Expo with their innovation achievements. Borqs, one of the members of China’s National Special Key Projects, were also invited and exhibited the new serial of TD smartphones running on OPhone OS 2.0 or higher.

From “Made in China” to “Created in China”, and then to “China Standards”, enterprises based in Zhongguancun have always been committed to innovation and development since their establishment. As technology advancement and industry transfer are seen everywhere around the world, China Mobile developed and launched the first 3G standard in China, TD-SCDMA, a decade plus ago. As of today, China Mobile has maintained 61.9 million 3G mobile users as well as 26.99 million TD-SCDMA users. Recently, Mr. Jianzhou Wang, the Chairman of China Mobile, pointed out that TD system was no longer a test network but a commercial one covering 656 cities around China with the joint efforts of China Mobile and its industry partners from within and outside the country. Especially, the TD-SCDMA industry chain has emerged in recent years,, consisting of near 50 telecommunication enterprises, including many manufacturers and providers of network, terminals and chips, in and outside China.

OPhone OS is closely related to TD. Up to now, OPhone smartphones account for 50% of TD smartphones. At the Expo, a wide range of TD terminals are exhibited, including many new OPhone-based models. Following its receiving recognition from the state officials at the prior 11th Five-year Plan Major Science & Technology Achievements Exhibition, OPhone OS continued to be all the rage and attracted many visitors at the Expo.

TD-LTE Industry Briefing – May 2011 by China Mobile [May 27, 2011]

TD-LTE Large Scale Trial in China Update –All 6 Cities Have Launched Base Stations

  • All 6 cities have launched base stations. The number of launched Base Stations has reached 20% of the planned ones.
  • The planning of continuous coverage in hot spot areas has been completed in all 6 cities. The constructions are under way:
    – 78% supporting facilities modification accomplished
    – 69% equipments arrived
    – 35% equipments installed
      • Transmission tests have been completed in several cities
      • EPC and Security tests initiated in several cities in April 2011
      • RANtests are planned to start in the end of May 2011TD

GTI Official Website: http://www.lte-tdd.org

The GTI official website was launched during the 1st GTI Workshop [on 27-28 April 2011 in Guangzhou, China]. The website shares the latest information about TD-LTE related News, Events, Reports and Statistics. GTI operators have the rights to access the Working Space on GTI website for technical presentations and further deliverables of GTI.

China Mobile Almost Finishes Pilot TD-LTE Network Deployment [June 7, 2011]

China Mobile, one of the Big Three telecom operators in the country, has completed deployment of a pilot TD-LTE network in most of the cities selected for a planned test, disclosed people familiar with the matter today.

Most of the system equipment makers have completed the first TD-LTE call in cooperation with the branches of China Mobile, according to one of the people, noting that additional telecom equipment makers are expected to make a presence in the program for an expansion of the test.

The TD-LTE network test, kicked off on March 24 with the releasing of document from the Ministry of Industry and Information Technology (MIIT), has been going on smoothly reflected by a group of telecom equipment makers’ success in TD-LTE call.

Huawei Technologies Co., Ltd., one of the top-ranking telecom equipment makers in the country, helped launch the first TD-LTE wireless connection in Shenzhen on April 6, facilitating the rollout of high-speed download service and high-definition video service based on the TD-LTE data card.

TD LTE to revolutionize wireless broadband [May 31, 2011] (emphasis is mine)

During the second international LTE conference held in New Delhi, the industry said that it has become imperative to deploy LTE technology to set standards. With numerous benefits of TD LTE, the industry is graping with deployment challenges while early availability of devices has become another area of concern. Bharti Airtel is conducting trial in Chandigarh. The deployment of TD LTE at right time as well as availability of devices will be a challenge, and it is coming out with a lot of hope.

Speaking at the event, J Gopal, Advisor (Technology), DoT said that they are looking forward for this technology to bridge digital divide and facilitate economic growth. With various consumer-centric advantages, TD LTE is becoming an important tool for every operator today while some of them have already begun trials.

“Eventually we see migration from WiMax to TD LTE and significantly there is a global initiative to promote it. India and China are the leading contenders of this technology, which is mature now,” said Sujit Bakre, head, 4G business development and product management (APAC), Nokia Siemens Networks. Large investments have already been done on 2G/3G and now we should leverage voice onto TD LTE, he added. Bakre reiterated that they bagged two commercial deals in Middle-East and Latin America but however couldn’t name the operators.

Puneet Garg, VP, Networks, Bharti Airtel said that TD LTE is a next step towards broadband wireless and is the fastest BWA technology and has become a realty now. “It will make high speed wireless broadband affordable to urban and rural consumers. This technology facilitate low TCO”, he added.

Rajan S Mathews, director general, Cellular Operators Association of India said that broadband is the single big imperative for the country. “As we are poised to be the largest economy by 2050, therefore we couldn’t afford to miss the broadband bus,” he said. Mathews said that the government is aggressively implementing the national policy on broadband and TD LTE is a great opportunity for the country to get into building standards.

20 Operators Have Joined GTI [May 19, 2011]

Following the 1st GTI Workshop, GTI has gained strong momentum. Till May 19th, 20 operators from Europe, Asia, America and Oceania have formally joined GTI.

These 20 GTI operators are:

Aero2, Belltell, Bharti Airtel, China Mobile, Clearwire, Datame, E-Plus, FarEastone, First International Telecom Corp,KT, Omantel, Nextwave, Packet One, Smoltelecom, SoftBank, Tatung Infocomm, Vividwireless, Vodafone, Voentelecom, Woosh.

GTI was formed to promote the TD-LTE ecosystem as a major standard in mobile broadband technology and drive the early development TD-LTE networks. Seven operators including Aero2, Bharti Airtel, China Mobile, Clearwire, E-Plus, Softbank Mobile and Vodafone jointly kicked off GTI activities in February during Mobile World Congress in Barcelona.

GTI objectives are:

1) Energizing the creation of a world-class and a growth-focused business environment;

2) Delivering great customer experience and bringing operational efficiencies;

3) Promoting convergence of TD-LTE and LTE FDD in order to maximize the economy of scale;

4) Facilitating multilateral cooperation between and/or among operators.

GTI has started preparing the 2nd Workshop and initiated the discussions on the technical areas which will be investigated among GTI operators.

Vividwireless joins global TD-LTE promotion initiative [May 19, 2011]

vividwireless a Seven Group Holdings Limited [media-related] company, owns and operates Australia’s first 4G wireless broadband network. vividwireless launched in Perth in March, 2010. The network has since been expanded to cover select parts of metropolitan Sydney and Melbourne, Adelaide, Canberra and Brisbane.

Vividwireless – which presently operates mobile WiMAX networks in capital cities – has joined the Global TD-LTE Initiative (time division long term evolution) launched at Mobile World Congress in Barcelona in February.
GTI, which held its first working meeting in Guangzhou earlier this month, was formed to promote the TD-LTE ecosystem as a major standard in mobile broadband technology and drive the early development TD-LTE networks. Its founding members were ChinaMobile, Bharti Airtel, Softbank Mobile, Vodafone, Clearwire, E-Plus, and Aero2. Vividwireless says it was invited to join at the launch.

Commenting on the launch of GTI at the time, Julien Grivolas, principal analyst at Ovum said: “A certain scale for LTE TDD was guaranteed by strong support from China Mobile, the largest operator in the world. However, as TD-SCDMA [China’s 3G mobile standard] proved to its cost, this is not necessarily enough to make LTE TDD technology a global success. China Mobile consequently considered it strategically vital to garner support from other key players.”

He added: “This LTE TDD evangelism started years ago, often behind the scenes, and finally came to fruition with the creation of the GTI. As a consequence, the main merit of the GTI announcement really lies in the official support for LTE TDD (and better harmonisation with LTE FDD) from a number of international players.

“With heavyweights such as China Mobile, Bharti Airtel, Softbank Mobile, and Vodafone Group – serving more than 1.1 billion subscribers in total at the end of 2010 – the GTI is certainly heading in the right direction. However, to further contribute to the virtuous cycle that the GTI aims to fuel, the organisation remains fully open to all operators and technology vendors interested in promoting LTE TDD.”

Vividwireless said that the GTI would “organise a series of activities to bring TD-LTE operators and vendors together to share development strategies and technology know-how, expediting the development of terminals and fostering global roaming and low-cost terminals.”

Vividwireless trialled LTE in Sydney earlier this year and says “The trials…demonstrated that TD-LTE can deliver wireless broadband that is faster than ADSL2+, with peak speeds as high as 128Mbps and consistent ‘real world’ speeds between 40 – 70Mbps.”

Following the trial the company said it was sufficiently impressed to consider using TD-LTE rather than WiMAX for its planned major east coast network rollouts. CEO Martin Mercer said “The technology is far more mature than we had expected. The Huawei SingleRAN solution [used in WiMAX mode in Vividwireless’ networks today] is basically ready to go today and is at a price point that would enable us to take service to market at prices comparable to what we offer today.

“We could deploy this technology in our east coast rollout and provide customers with services superior to those we provide today and equivalent prices. The question for us now based on the results of the trial is: do we rollout TD-LTE on the east coast…and do we deploy it in other markets as well?

vividwireless First To Trial 100Mbps Broadband TD-LTE In Australia [Nov 10, 2010] (emphasis is mine)

Leading 4G wireless broadband provider, vividwireless, today announced the first
Australian trial of superfast mobile wireless broadband – TD-LTE – (Time-Division
Duplex Long Term Evolution) which can deliver peak speeds of more than 100Mbps.
vividwireless CEO Martin Mercer said the trial with technology partner Huawei Australia
was part of the company’s continuing technology roadmap assessment.

“vividwireless is trialing the advanced TD-LTE technology to evaluate and determine the
very best mobile voice and broadband service to meet our customers’ future needs.
vividwireless is determined to ensure that it retains its ranking as Perth’s fastest wireless
broadband provider,” he said.

Huawei’s global experience with the technology has found TD-LTE can deliver wireless
broadband that is much faster than ADSL2+, with peak speeds of more than 100Mbps.
The trial will cover the market readiness of TD-LTE, including the technology’s capacity,
coverage and ‘real world’ performance.

“Demand for high speed wireless connectivity is increasing rapidly. Customers want fast,
reliable HD video streaming, gaming, communications, transactions and other
entertainment to be available wherever they are,” said Mr Mercer.

“Our current network satisfies this demand and this trial will help us to ensure that we
continue to be Australia’s leading wireless broadband provider,” he added.

The trial will commence in December 2010 in inner-city Sydney around Redfern, as well
as Western Sydney around Horsley Park. These locations will allow vividwireless to test
the performance of the technology in high demand, high density, inner city conditions
such as apartments and cafes, as well as suburban conditions.

Huawei Australia Chief Technology Officer Peter Rossi said, “Having worked with
vividwireless in rolling out its Perth network and the initial footprints in Sydney,
Melbourne, Adelaide, Canberra and Brisbane, we are delighted to be working on this
TD-LTE trial.

“Huawei’s SingleRAN solution allows vividwireless to make a smooth transition from
WiMAX to TD-LTE to suit its network requirements, and with Huawei holding the title of
the world’s number-one LTE essential patent holder
, vividwireless will always have a
cutting-edge mobile network,” he concluded.

Ovum encourages operators in developed countries to be pragmatic [May 6, 2011] (emphasis is mine)

Ovum has highlighted the potential of LTE TDD on many occasions, but has also pointed out the various challenges it faces. In particular we have highlighted that the current status of the device ecosystem may negatively impact the pace of rollout. Devices are always a crucial success factor for any kind of technology, but for LTE TDD they are even more important. This is largely due to the fact that most of the operators that have announced aggressive LTE TDD plans are based in emerging markets (China, India, and Russia).This means that low-cost devices will have to be made available quickly to serve these markets. In that sense, the creation of the Global TD-LTE Initiative at Mobile World Congress 2011 is a step in the right direction.

Launch of the GTI accelerates ecosystem development

In February 2011, China Mobile, Bharti Airtel, Softbank Mobile, Vodafone, Clearwire, E-Plus, and Aero2 officially launched the Global TD-LTE Initiative (GTI). The organization will focus on promoting the fast development of LTE TDD technology, promoting the convergence of LTE TDD and FDD modes to maximize economies of scale, and sharing the ecosystem with other TDD technologies, such as the Japanese eXtended Global Platform (XGP) technology.

In the mobile telecoms industry, scale is vital – something that WiMAX can testify to. A certain scale for LTE TDD was guaranteed by strong support from China Mobile, the largest operator in the world. However, as TD-SCDMA proved to its cost, this is not necessarily enough to make LTE TDD technology a global success. China Mobile consequently considered it strategically vital to garner support from other key players (as stated in our report TD-LTE, China Mobile’s long-term engagement with ‘TD’, OVUM051850). Attracting vendors’ interest was the easy part given China Mobile’s size, but making sure that other operators would consider the LTE TDD option required more imagination. This LTE TDD evangelism started years ago, often behind the scenes, and finally came to fruition with the creation of the GTI. As a consequence, the main merit of the GTI announcement really lies in the official support for LTE TDD (and better harmonization with LTE FDD) from a number of international players. With heavyweights such as China Mobile, Bharti Airtel, Softbank Mobile, and Vodafone Group – serving more than 1.1 billion subscribers in total at the end of 2010 – the GTI is certainly heading in the right direction. However, to further contribute to the virtuous cycle that the GTI aims to fuel, the organization remains fully open to all operators and technology vendors interested in promoting LTE TDD.

China Mobile will not be the first to launch commercial LTE TDD services

The GTI launch event in Barcelona confirmed what we expected (see the report Global opportunities for LTE TDD, OT00063-016): with a launch expected in 2012, China Mobile will not be the first operator in the world with commercial LTE TDD services. However, it is true that the operator’s large-scale trial networks to be deployed in seven cities in 2011 will be much bigger than the majority of LTE (TDD and FDD) commercial networks available at that time.

Among the LTE TDD frontrunners, the GTI event confirmed Aero2 from Poland as a candidate to become the first with commercial services, in as early as May 2011. The operator will use equipment from Huawei to construct a converged LTE FDD/TDD network. Softbank Mobile also unveiled plans to commercially launch LTE TDD services in Japan before the end of 2011. Like Aero2, the Japanese operator will use the 2.5GHz spectrum band. Softbank Mobile recognizes that the timeline set for its LTE TDD project is aggressive, but claimed that it has full confidence in vendors to overcome the various challenges. In Softbank’s opinion, LTE TDD is better suited to handle mobile data services. This is because the technology’s asymmetric nature fits well with mobile broadband data usage patterns and because of the greater technical efficiency of LTE TDD versus LTE FDD in terms of smart antenna systems. Finally, the official support of LTE TDD by Bharti Airtel means that there are now three 2.3GHz broadband wireless access spectrum owners committed to rolling out the technology in India. Speaking at the event, the CEO of Bharti Airtel, Sanjay Kapoor, stated that support from operators in India and China will ensure scale for LTE TDD and definitely signals the end of WiMAX’s hopes.

Ovum encourages operators in developed countries to be pragmatic

So far, operators have continued to favor the FDD variant of LTE, especially in developed markets. However, we recommend that these operators, which sometimes own unused TDD spectrum, closely monitor the development of the LTE TDD market. The reason is simple: given the rise of data traffic, all spectrum is valuable. They should continue to adopt a very pragmatic approach to LTE TDD. This consists of ensuring LTE FDD/TDD integration into network equipment now and into devices once the LTE TDD device ecosystem is sufficiently mature. If LTE TDD becomes widely adopted, by 2014-15 LTE FDD operators may well be tempted to leverage LTE TDD cost benefits to add extra capacity to their networks.

The E-Plus Group, China Mobile and ZTE sign a MOU for TD-LTE field trial in Germany [Feb 14, 2011]

The E-Plus Group, China Mobile Communications Corp. and ZTE will work together to launch a TD-LTE field trial in Germany in Q1 2011. The trial is based on 2.6 GHz spectrum that E-Plus acquired in the German spectrum auction. China Mobile, with its leading position and rich experience in the operation and maintenance of TDD networks, will empower this trial. ZTE will provide base stations developed on the advanced SDR platform and co-siting solution of LTE FDD/TD-LTE, which is a breakthrough in the industry.

The E-Plus Group is the third largest mobile network operator in Germany. The E-Plus Group has been one of the most innovative mobile operators during years. After revolutionizing the mobile voice market for larger user groups E-Plus is now opening the mobile data market for the masses with low-priced data tariff schemes and the roll-out of a HSPA+ network with speeds up to 21.6 Mbps. On top of the high speed mobile data network roll out, E-Plus will now test TD-LTE in the field. The E-Plus Group is one of the founding members of the Next Generation Mobile Networks (NGMN) Alliance.

The E-Plus Group and ZTE agreed and scheduled a field trial program for 2011 consisting of several streams to investigate the capabilities of ZTE’s commercial SDR equipment and best utilisation of the spectrum holdings of E-Plus in 1.8 GHz, 2.1 GHz and 2.6 GHz, both TD-LTE and LTE FDD.

China Mobile claims the largest number of mobile subscribers in the world. From TD-SCDMA to TD-LTE, China Mobile is devoted to promoting TDD industry being equipped with rich experience in TDD network deployment. Furthermore, China Mobile is pro-active in TDD technology globalization and convergence of TD-LTE and LTE FDD industry by seeking cooperation with overseas operators in Europe, Asia, America and Australia.

With joint effort of the E-Plus Group, China Mobile and ZTE, this trial will not only demonstrate the latest progress of TD-LTE/LTE FDD convergence in standards and industry development, but also lay an excellent ground for the full commercialization of TD-LTE.

About the E-Plus Group
The E-Plus Group is the challenger on the German mobile communications market. Simple services tailored to customer needs and a major reduction in call and data charges can be traced back to the initiative of the third-largest mobile network operator in Germany. After revolutionizing the voice market for larger user groups now the company opens the mobile data market for the masses by its massive network roll-out and highly attractive low-priced data tariff schemes. As a result of innovative business models, modern structures and strong partnerships the E-Plus Group was able to significantly strengthen its market position and show a more dynamic and profitable development than the market. Since 2005 E-Plus Mobilfunk GmbH und Co. KG has developed into a family of brands offering target group-specific services and thus breaks new ground in mobile communications in Germany. More than 20 million customers are using the network of the E-Plus Group to make calls and send text messages or data. The Group generates an annual revenue of €3.2 billion (2010) and employs more than 2,500 people (FTE) in Germany.

326 Million Dual-Mode 4G Devices to be Activated by 2016 [May 31, 2011]

326 Million Dual-Mode (3G + LTE) Devices will be Activated by 2016 according to Maravedis’ latest research titled “Global 4G Device Forecast 2011-2016”.

“All LTE devices activated during 2010, including USB data cards, modems and notebooks, were single-mode,” said Cintia Garza, author of the report. “However, LTE+3G smartphones have emerged during 2011 as more LTE operators begin to add LTE to their device offering, in particular smart phones whose adoption will be key to LTE uptake.”

In the United States, Sprint’s early success with WiMAX smart phones suggests a very promising uptake for LTE smart phones. Many other carriers around the world are also looking at introducing smart phones in their LTE device portfolio by the end of 2011, such as NTT DoCoMo (Japan), and Yota (Russia).

“By 2013, more than 50% of LTE devices activated worldwide will support both FDD and TDD duplex modes, once TD-LTE deployments consolidate in China, India, Malaysia, Korea and other APAC countries,” continued Garza. “On the other hand, 75% of the LTE devices will support legacy systems (2G/3G) and 9% will support WiMAX technology; these devices will mainly include smart phones, tablets and USB dongles”.
Tablets are also one of the most promising devices in the 4G device market. Maravedis’ report predicts tablet shipments will grow from 46 million in 2011 to nearly 150 million by 2016. Apple iOS is expected to remain the most popular tablet for the coming years, reaching 46% market share by 2016.

Additional Research Findings: 

  1. 260 million dual-mode (TD LTE + FDD LTE) devices will be activated by 2016
  2. Android will account for 48.5% of the smart phone market, Windows 21% and iPhone (iOS) 16.5% by 2016.
  3. APAC and Europe will account for the largest number of smart phones and tablets activated by 2016.
  4. By 2016, 95% of the tablet installed base will be 3G/4G enabled.

Source:Maravedis

LTE Subscriptions to Experience Growth of over 3,400% Between 2011 and 2015 [June 9, 2011]

Between mobile applications, data, voice, and streaming and broadcast video, global wireless bandwidth usage has increased ten-fold since 2008, and there are no signs of it stopping. This obsession to connect anywhere, any time, on any device, viewing any type of digital content is about to have a very real and sudden impact on the wireless world. In-Stat (www.in-stat.com) forecasts that LTE subscriptions will experience a 3,400% explosion of growth between 2011 and 2015.

“Although there are regional variations in the adoption of cellular services, due in part to current available technology, LTE will clearly be the 4G service of choice moving forward,” says Chris Kissel, Analyst.  “3G will remain the predominant service subscription, also with robust growth, but over the next 5 years things will trend toward LTE as 4G service availability is ramped up.”

Recent research by In-Stat found the following:

  • North American FDD-LTE subscriptions are set to increase roughly 2100% from 2011 to 2015. In 2015, the ratio of North American FDD-LTE subscribers to TDD-LTE subscribers will be almost 14 to 1.
  • 3G subscriptions remain dominant with WCDMA technology capturing 26% of 3G subscriptions.  CDMA Rev B will be the smallest segment of the 3G technologies based on subscriptions.
  • 2G service subscriptions will peak in 2012, then they will begin a slow decline during the remainder of the forecast period.
  • More than half of all new deployments are LTE.

Mobile broadband subscribers overtake fixed broadband [June 7, 2011] (“in the text” emphasis is mine)

Market research firm Infonetics Research today released excerpts from its latest Fixed and Mobile Subscribers market forecast report

ANALYST NOTE

“As we predicted, mobile broadband subscribers surpassed wireline broadband subscribers in 2010 (558 million vs. 500 million). Fixed-line services are not dead, though, especially with China giving a boost to the worldwide wireline broadband base with its massive fiber-based program led by the Chinese government, which has set a 20Mbps benchmark for all broadband subscribers, where most today receive 2Mbps to 3Mbps at best,” notes Stéphane Téral, Infonetics Research’s principal analyst for mobile infrastructure.

FIXED AND MOBILE SUBSCRIBERS MARKET HIGHLIGHTS

  • Infonetics forecasts the number of mobile phone subscribers to grow to 6.4 billion in 2015 (the current global population is 6.9 billion)
  • In 2010, Asia Pacific accounted for nearly half of all mobile subscribers
  • The number of cellular mobile broadband subscribers jumped almost 60% in 2010 to 558 million worldwide and should top 2 billion by 2015
  • Access lines (residential, business, and wholesale PSTN, POTS, and ISDN connections) are forecast to continue declining, falling to 759 million worldwide by 2015
  • As access lines disappear, new forms of wireline broadband continue to thrive; the number of wireline broadband subscribers (DSL, cable, PON, Ethernet FTTH, FTTB+LAN) hit 500 million worldwide in 2010
  • WiMAX, in high demand in many regions with inadequate wired infrastructure, remains modest in scale but not growth: despite the global recession, the number of WiMAX subscribers grew 75% in 2010, with more strong growth ahead, reaching 126 million in 2015
  • The number of VoIP subscribers (including VoIP over access lines and over other broadband lines, such as cable) is forecast to grow from 157 million in 2010 to 264 million in 2015
  • While growth in the number of video subscribers is being challenged by over-the-top (OTT) and free-to-air services, telco IPTV subscribers are forecast to triple between 2010 and 2015, and digital and satellite cable subscribers will see healthy annual growth as analog cable video subscribers continue their inevitable decline

REPORT SYNOPSIS

Infonetics’ report provides worldwide and regional market size and forecasts through 2015 for access lines and fixed and mobile subscribers, including cable broadband, DSL, PON and Ethernet FTTH, residential and SOHO VoIP, telco IPTV, cable video, satellite video, mobile (GSM, W-CDMA, TD-SCDMA, cdmaOne, CDMA2000), cellular mobile broadband (W-CDMA/HSPA, CDMA2000/EV-DO, LTE, WiMAX, phone-based, PC-based), WiMAX (802.16m, 802.16e, 802.16d), and IMS subscribers. See report prospectus for details.

The report includes customizable pivot charts and analysis comparing subscriber types, regional service provider subscriber highlights, fundamental drivers of the market, technology developments, excerpts from Infonetics’ service provider capex reports, and analysis of overall market conditions for service providers, enterprises, subscribers, and the global economy.

Acer repositioning for the post Wintel era starting with AMD Fusion APUs

Follow-Up (Aug 2, 2011):
Acer & Asus: Compensating lower PC sales by tablet PC push [March 29, 2011 with comprehensive update on Aug 2, 2011] which is showing serious technical and market problems with the original version of Honeycomb (particularly for Acer!) which are only now overcome

Acer reducing 2011 tablet PC shipment target by 50% [June 16, 2011]

Acer, on June 15, announced that the company has reduced its annual tablet PC shipment forecast from originally 5-7 million units to only 2.5-3 million units, a drop close to 50% and with brand vendors such as Motorola, RIM and Samsung Electronics all reportedly having reduced their tablet PC sales targets for 2011, concerns about whether Android-based tablet PCs will be able to compete against Apple’s iPad are starting to rise among market watchers.

At the company’s investors meeting on June 15, Acer chairman JT Wang pointed out that the company is currently in the middle of a great transition and the company’s current goal is to lower its retail channel inventory. The company expects to continue working on digesting its inventory throughout the third quarter with expectations to have an inventory level the same as 7-8 years ago. Although Acer will reduce its annual tablet PC shipments, Wang is still confident about the performance of Android-based tablet PCs.

Wang pointed out that all the things that the closed system can do will all be able to function in the open system, but if consumers use the former, they will need to follow everything the closed system designers says and have no choice for expansion, or run Flash, and will not be able to be their own master. Acer is trying to serve consumers who want to make their own decisions.

Wang noted that after taking a series of emergency measures, Acer is currently in a safer state than before and should reach its shipment goal for the second quarter of a sequential drop of 10%. For the future, Wang expects Acer’s third-quarter shipments to share a similar volume as in the second with a chance to be better. Its performance will bounce out of the button after the third quarter.

In addition to reducing inventory, the company is also working on reorganizing its employee management and is set to lay off about 300 employees in Europe, Africa and the Middle-East, while the US, Greater China and Asia Pacific markets will see no changes.

Acer president Jim Wong pointed out that the company already shipped 800,000 tablet PCs before the end of June and with the launch of its new 7-inch tablet PC, Acer’s tablet PC shipments in the third quarter will reach 800,000 units. Wong added that the estimated numbers are all retail channel sales and include no additional ‘push’.

Acer may fall out of the worldwide top-3 notebook ranking in 2Q11 [June 16, 2011]

As Acer is still working on resolving its notebook inventory issues and expects to suffer a sequential shipment drop of 10% in the second quarter, Lenovo, the fourth-largest global PC vendor, which is expected to see shipment growth in the quarter may surpass Acer and become the third-largest PC vendor worldwide.

In the first quarter of 2011, Acer shipped 9.01 million PCs and ranked the third-largest PC vendor worldwide with Lenovo behind with shipments of 8.18 million units, a gap of about 800,000 unit, according to data from IDC. If Acer sees shipments drop, while Lenovo enjoys an increase, the two firms may see their ranking switch in the third quarter.

In addition to strong PC demand in the China market, Lenovo’s acquisition of NEC’s PC business has successfully helped Lenovo to become the largest vendor in Japan, while its purchase of Germany-based brand Medion also significantly raised its visibility in Western Europe.

However, Acer president Jim Wong, at its investor conference on June 15, pointed out that Acer lost about 3% share in the EMEA market while clearing its inventory, but the situation already turned stable in May and Acer is expected to maintain its advantage in the market.

Acer decreases netbook shipments to focus on tablet PCs, say Taiwan makers [June 15, 2011]

Acer shipped 400,000-500,000 netbooks in May, 50% fewer than in April, and will maintain such decreased shipments in June and July, implying that Acer will not give up netbooks but will shift R&D and operational resources from the product line to tablet PCs, according to Taiwan-based makers in its supply chain.

With Acer’s tablet PC orders quickly rising to 200,000-300,000 units per month in May, the sources are optimistic about Acer’s strategy to turn its focus to the tablet PC as the profitability generated by netbooks is much lower than that of tablet PCs, and Acer’s upstream partners should all benefit from the higher gross margins of tablet PC products.

In addition to Acer, players such as Asustek Computer, Hewlett-Packard (HP) and Lenovo have all switched their focus to tablet PCs, although the players are still launching new netbook products, related marketing resources invested are rather low compared to before, as netbooks can be easily substituted by tablet PCs.

Although Acer is turning its focus to the tablet PC market, the company still launched its second-generation Aspire One Happy this month in the US and Europe.

Acer notebook shipments in retail channel expected to surpass 3 million in June [June 14, 2011]

Acer’s notebook shipments in the retail channel are expected to surpass three million units in June and if the company’s upstream partners such as Compal Electronics, Wistron and Quanta Computer all see increased shipments in the month, it will indicate that Acer has achieved a great advance in digesting its inventory and should return to its normal operation in near future, according to sources from the upstream supply chain.

Acer only shipped about 1.6-1.8 million notebooks to the retail channel in April and the volume increased close to 60% on month in May; however, notebook shipments of Acer’s upstream partners did not enjoy the same amount of growth in May, especially Compal, which only shipped 3.6-3.7 million notebooks including tablet PCs in both April and May. Compal even saw s shipment drop on month in May, indicating that Acer was still working of digesting its inventory.

The sources pointed out that Acer still has a high inventory level in Europe retail channel, but since the company has already seen improvements in both Southeast Asia and China, the company is now working aggressively to clear up its remaining inventory through its global logistic system with estimates of seeing shipments of 7.2-7.4 million notebooks in the second quarter.

Acer’s non-consolidated revenues in May grew 25.9% on month indicating that the company is seeing slow recovery in its operation, but since the company still has not yet provided its guidance for the third quarter, the sources expect Acer to have chance to release the related information at its investor conference on June 15.

Acer shareholders approve cash dividend and elect new board of directors [June 15, 2011]

Acer’s shareholders have approved the 2011 cash dividend of NT$3.60 (US$0.12) per share, and the reduction of employee bonuses for 2010 by 40%. Shareholders also elected a new board of directors and supervisors.

Acer announced in early June plans to lower channel inventory in Europe, Middle East and Africa (EMEA) by providing US$150 million in sales allowances and a one-time write off. The board and supervisors also voluntarily cut their remuneration by 50%. Today, the shareholders further approved plans to reduce employee bonuses by 40%, from NT$1.5 billion to NT$900 million. The cash dividend of NT$3.60 per share remains unchanged.

Shareholders elected a new board of directors and supervisors for the next three-year term. The newly elected seven-member board consists of JT Wang, Stan Shih, Hung Rouan Investment, Philip Peng, representing Smart Capital, Hsin-I Lin (former chairman of Industrial Technology Research Institute), Dr FC Tseng, and Sir Julian Horn-Smith. The supervisors are Carolyn Yeh and George Huang.

New to the board are the independent directors FC Tseng and Julian Horn-Smith. Acer expects to benefit from the knowledge and experience of Tseng and Horn-Smith, who are both globally distinguished talents. Their contribution from an independent standpoint to the company strategy, along with the board, will create a strong and well-rounded team to lead the corporation forward and enhance corporate governance, the company said.

Tsengco-founded Taiwan Semiconductor Manufacturing Company (TSMC) as a pioneer specializing in the foundry-only semiconductor manufacturing business. A core member of the TSMC management, he is also considered a veteran in the semiconductor industry. Horn-Smith was a founding member of Vodafone Group and is regarded as the principal architect in developing Vodafone’s international strategy. He retired from the Vodafone board in July 2006, where he held the title of deputy CEO.

What is an APU? [Jan 8, 2011]

With Fusion technology from AMD, the PC industry will be changed forever. AMD is incorporating multi-core CPU (x86) technology, a powerful DirectX®11-capable discrete-level graphics and parallel processing engine onto a single die to create the first Accelerated Processing Unit (APU). Learn how AMD is doing that here.

Computex 2011: AMD announces solution for tablet PC [June 2, 2011] (emphasis is mine)

AMD, at its press conference at Computex 2011, announced a new 40nm Z series APU codenamed Desna to target the tablet PC market, according to Rick Bergman, Senior Vice President and General Manager Products Group, AMD.

In 2012, the company will advance its Z series APU to a new structure with a codename Hondo. The Hondo-based Z series APU will have an even lower power consumption to allow it to become more suitable for tablet PC products.

Bergman pointed out that AMD’s tablet PCs will be deeply integrated with operating systems such as Windows to support HTML 5, Adobe Flash 10.2 and external screens, and will add enterprise-level security functions to make them suitable also for the enterprise market.

Bergman, at the conference, also displayed AMDs 28nm Trinity APU, which is set for mass production in 2012.

AMD also announced its 9-series chipset, a part of AMD’s new desktop Scorpius platform. In addition to the chipset, the Scorpius platform is formed with an eight-core Zambezi processor and Radeon HD 6000 series discrete graphics card.

The 9-series chipset supports AMD’s AM3+ CPU and is backward compatible with AM3-based CPUs. With native support for AMD’s CrossFireX, the chipset can support up to four Radeon graphics cards and through AMD’s OverDrive software, the chipset can also manage the clock speed of each card.

A New Visual Computing Experience for Tablets | Fusion – AMD Blogs [May 31, 2011]

While I’m not planning to edit or create any PowerPoint decks on a tablet anytime soon, I personally see value in a tablet that gives me both the ability to consume and create content. For example, one of the applications I use every day in my work and home life is the OneNote application in Microsoft Office. Being able to access it across multiple devices via Windows Live has been invaluable for me of late. When I tried to access this on a non-Windows device, you can see what the result was in this picture below:

This is why I’m looking forward to getting my hands on one of the new tablets based on the new Z series AMD Fusion APU, code-named “Desna”. At Computex earlier today, we announced these new AMD Fusion APUs as part of our 2011 AMD HD Tablet Platform targeted at the fast-growing number of Windows-based tablet designs coming to market. And since a press release can only tell part of the story, here’s what you can expect from tablets powered by the new 2011 AMD HD Tablet Platform:

  • AMD Z-01 APU with AMD Radeon™ HD 6250 discrete-class graphics. This APU features two 1 GHz “Bobcat” CPU cores and checks in at TDP of 5.9 watts.
  • Full intelligence and operability of the Windows® 7 OS
  • Consistency in user interface and applications from work to home
  • Full access to view and edit work and personal documents created in Microsoft Office and other leading applications
  • Free and automatic online Windows 7 OS updates to enable the most current features
  • Full compatibility with iPhone, Windows Phone, Blackberry and other leading mobile phones
  • Seamless connectivity with virtually any USB device
  • HDMI support to enable a full 1080p visual experience
  • Full compatibility with XBOX 360 Media Extender Functionality

The AMD Z-Series Fusion APUs are shipping today. MSI’s WinPad 110W is the first tablet announced by an OEM that leverages the new platform, giving consumers high-end performance graphics in a tablet that takes advantage of the Windows ecosystem –  the largest installed base of any client platform … by a wide margin.

One final thought, a company to keep your radar screen as you do your tablet research is BlueStacks. BlueStacks is helping to reshape the tablet ecosystem by essentially bridging the Windows and Android ecosystems together, thus opening up new application possibilities in the amazing clarity and detail that only an AMD Fusion APU-powered tablet can offer.

Look for a review of my experience on the MSI WinPad 110W in the coming weeks on our AMD Fusion blog.

Computex 2011: AMD Announces Bobcat-based Z Series APUs for Tablet Market [June 1, 2011]

While AMD does not have a true SoC to combat the likes of Intel, NVIDIA, and ARM, this doesn’t mean they’re completely ignoring the market for the type of devices SoCs normally go in. Announced today at Computex 2011 and shipping immediately will be AMD’z Z series APUs, AMD’s formal entry into the modern tablet market.

While at this time it’s nigh-on impossible to get into a phone without a SoC (just ask Intel), tablets can be more forgiving. With a larger device and a larger battery, such devices don’t necessarily have the same extreme integration requirements and battery life requirements as a phone, even if the processors used in such devices are often the same. As a result of AMD’s current resources and technologies, it’s the tablet market that they have decided to go after first.

The Z-series, codename “Desna”, currently has a single APU that is shipping immediately: the Z-01.

AMD APU Lineup
APU Model
Number of Bobcat Cores
CPU Clock Speed
GPU
Number of GPU Cores
GPU Clock Speed
TDP
AMD Z-01
2
1.0GHz
Radeon HD 6250
80
276Mhz
5.9W
AMD C-30
1
1.2GHz
Radeon HD 6250
80
280MHz
9W
AMD C-50
2
1.0GHz
Radeon HD 6250
80
280MHz
9W
AMD E-240
1
1.5GHz
Radeon HD 6310
80
500MHz
18W
AMD E-350
2
1.6GHz
Radeon HD 6310
80
500MHz
18W

The Z-01, as near as we can tell, is a power optimized version of AMD’s existing C-50 APU. It features the same dual-core CPU design, using a pair of Bobcat CPU cores running at 1GHz. The GPU meanwhile is a Radeon HD 6250, and while AMD hasn’t listed the clocks, we believe it’s clocked at the same 280MHz as in the C-50. We don’t have any information on whether AMD is using the same packaging for the Z-01 as they are the C series, but otherwise the available specifications are identical to the C-50 with one exception: TDP. While the C-50 is rated for 9W, the Z-01 is rated for 5.9W. Given the 33% power reduction, it’s a fair guess that AMD is binning Ontario chips to find ones that operate at the low voltages Z-01 would require.

Based on what we’ve seen with the C-50, the Z-01 should perform far above any other tablet processor. However the 5.9W TDP means that it’s not going to be in the same market as the likes of OMAP 4, Tegra 2, Apple’s A5, or even Intel’s Moorestown. All of these SoCs/platforms use well under 5.9W, and with the exception of Moorestown are all ARM based.

Ontario and Atom by Hans de Vries [Sept 16, 2010] [he is an industry and enthusiast community veteran]

Improved image with some benchmark info:

http://www.chip-architect.com/news/AMD_Ontario_Bobcat_vs_Intel_Pineview_Atom.jpg

[Such sensity is indicating that TSMC’s 40nm process is quite dense. If these numbers hold true that would mean Ontario is not only smaller than Atom, but also much higher performing. Note the amount of die area dedicated to graphics. This is going to be very good for entry level systems.]

Re: Welcome Llano! by Hans de Vries [March 13, 2011] (emphasis is mine)

Azazel wrote:
BTW, did you notice that top speed of mobile 4c Llano is just 1.8GHz when mobile 4c/8t SB lies in 2.2/2.3 GHz.
Why is that?

The “top-speed” part is made up by you……….

A 1.8GHz quad core AMD propus uses only 25W at 45nm.
Expect the power dissipation of the four 32nm Llano cores to reach far lower levels as that. It will get under 15W at 1.8GHz when the process matures.

Intel doesn’t have any quad core mobile processor running at less than 45 Watt, not even at 32nm. 45W is too much power dissipation especially if you also want a bit of reasonable (discrete) graphics in your very expensive notebook.

It’s seems we’ll have to wait until 2013 when Intel’s 22nm process matures enough to yield an economic quad core Ivy Bridge before we’ll see a quad core Intel mobile processor for the mainstream mobile market.

Regards, Hans

Acer Iconia Tab W500 Microsoft® Windows® 7 Tablet Delivers Ultimate Productivity for Customers in North America [April 21, 2011] (emphasis is mine)

Acer America today announced that the Acer Iconia Tab W500 – a 10.1-inch tablet running Microsoft® Windows® 7 – is available for sale now in North America.

The Acer Iconia Tab W500 is the ultimate productivity device for anyone who wants the flexibility and mobility of a tablet with the efficiency and familiarity of a Windows PC. It’s especially ideal for schools, small businesses, and for industries such as healthcare that need a tablet to be productive and stay in touch as they move around their work environment. In addition, customers can use the tablet to keep up with social networks and enjoy digital entertainment at work, at home and on the go.

The unique design centers on the high-resolution 10.1-inch multi-touch screen. Supporting multi-touch allows customers to interact intuitively with the display to check email, access websites, use cloud-based applications, and enjoy digital media. When it’s time to focus on productivity and creating content such as reports, spreadsheets and presentations, customers can get a true notebook PC experience with the system’s full-size chiclet docking keyboard.

“The Acer Iconia Tab W500 is the perfect tablet for people who want the touch capabilities that are so natural and efficient on the go, but also need a Windows environment to access productivity applications for work and school,” said Eric Ackerson, senior product marketing manager, Acer America. “So much of what we’re doing on the go is accessing information and consuming content in cloud-based applications, such as realtors and salespeople who need access to databases and Intranet sites. The Acer Iconia Tab W500 is the ultimate reflection of our lives – able to multitask between work and fun, and ready at a moment’s notice.”

“We’re pleased to see Acer continue to drive innovation that delivers new, exciting computing experiences to customers,” said Soren Lau, general manager of OEM Marketing, Microsoft Corporation. “The Acer Iconia Tab W500 combines the familiarity, security and portability of Windows 7 with entertainment and social connection features that allow customers to work and play on a single PC.”

Innovative Design Boosts Productivity
The combination of a responsive and intuitive touch experience with a dedicated docking keyboard makes the Acer Iconia Tab W500 a productivity booster. The full-size chiclet docking keyboard easily connects to the tablet via USB, holding it up at a comfortable viewing angle. The keyboard also provides docking station capabilities with extended connectivity of an Ethernet port for fast Internet connections, and a USB port for external devices. Plus, the docking keyboard features the Acer FineTrack™ pointing device with two buttons for convenient navigation.

When it’s time to transport the Acer Iconia Tab W500, the tablet deftly connects to the docking keyboard with quick-linking magnets, transforming it into an easy-to-store clamshell notebook. It easily fits in a briefcase or book bag. If users want to minimize travel weight, they can simply leave the keyboard behind; the tablet weighs only 2.14 pounds and measures 10.83(W) x 7.48(D) x 0.63(H) inches. The additional docking keyboard weighs 1.34 pounds and measures 10.83(W) x 7.48(D) x 0.43-0.77(H) inches.

The embedded Acer PowerSmart long-life 3260 mAh Li-polymer battery pack delivers up to four hours of unplugged HD video playback and six hours of Internet browsing.(1)

Configurations, Availability and Pricing
The Acer Iconia Tab W500 is available in two models: the W500-BZ467 with Windows® 7 Home Premium has a Manufacturer’s Suggested Retail Price (MSRP) of $549.99, while the W500P-BZ841 with Windows® 7 Professional has a MSRP of $619.00. Both models are ready to be used for productivity and creation with Microsoft® Office Starter 2010 and are now available for sale at select retailers and channel partners in the United States.

The Acer Iconia Tab W500-BZ607 with Windows® 7 Home Premium is available at select retailers and channel partners in Canada for a MSRP of $599 CAD. The Acer Iconia Tab W500P-BZ412 with Windows® 7 Professional has a MSRP of $649.00 CAD and will be available in the channel by end of June.

Meaningful Communication with Video, Voice, Internet
Staying in touch on the go is easy with the Acer Iconia Tab W500. Customers can connect to Wi-Fi networks with reliable Acer InviLink Nplify 802.11a/b/g/n Wi-Fi CERTIFIED wireless technology at home and on the go for Internet access, checking email, and staying current on everything from news and blog sites to their Twitter feed. They also have Bluetooth to connect to printers, keyboards and other Bluetooth devices.

Two Acer Crystal Eye 1.3MP webcams – one each on the front and back of the device – used with Acer Video Conference Manager, let customers engage in video conferencing, as well as record HD videos and then quickly share them on Facebook, YouTube and other sites. The tablet also delivers excellent audio with Acer PureZone technology with two built-in stereo microphones featuring beam forming, echo cancellation, and noise suppression technologies.

Entertainment and Fun on the Go with Latest Technology
Work seamlessly blends into entertainment in so many ways today, and the Acer Iconia Tab W500 can be used to handle productivity and fun simultaneously. Powered by an AMD C-50 processor and supported by 2GB of DDR3 memory, the tablet delivers fast and reliable mobile performance. It also boasts integrated ATI Radeon HD 6250 graphics for realistic, crisp visuals on movies, web video and games. It also supports Adobe Flash and comes installed with Adobe Flash 10.1.

The tablet is ready to play back high definition Internet content and 1080p video on the high resolution 1280×800 LED-backlit display. Plus, sound is vibrant and clear with Dolby® advanced audio v2. The models come with a 32GB solid state drive,(2) which provides incredibly fast data access while reducing weight and noise. The SD card reader can support SD cards up to 32GB in capacity.(2)

The ambient light sensor on the Acer Iconia Tab W500 allows it to be used in a range of environments. The integrated accelerometer provides auto-rotation between portrait and landscape modes for viewing presentations, documents, websites, movies, games and more in the most appropriate orientation.

Acer Ring Elevates Intuitive Touch Experience
Like all Acer Iconia products, the core of the Acer Iconia Tab W500 touch experience is the Acer Ring. Easy to launch with a simple grab gesture, it offers immediate access to special features and touch applications. By placing five fingers in a circular pattern, the Acer Ring appears to let consumers surf the web, capture screen images, post photos and status updates, watch movies and more, all in the manner most comfortable and natural to them.

Utilities in the Acer Ring include Clean Disk to manage and optimize disk space; Snipping Tool to quickly select, tag, and clip screen images; Device Control to fine-tune the tablet settings; Camera to launch Acer Crystal Eye Webcam; Calculator and Games.
The Acer Ring also features a series of AppCards that enhance everyday usage:

  • TouchBrowser provides a touch-optimized browsing experience to let customers search for, open, resize, and select content from the web.
  • SocialJogger connects three of the most popular social networking sites – Flickr, Facebook, and YouTube – in a single interface so that customers can connect with and update their networks holistically.
  • My Journal lets customers collect web clips that are dynamically updated to stay posted on news of interest.
  • Scrapbook is a convenient place to store, annotate and share website and photo images and other content.
  • TouchPhoto, TouchMusic and TouchVideo provide direct access to multimedia files stored on the tablet.

clear.fi for Digital Media Sharing
Acer clear.fi is the digital media sharing system that lets customers enjoy their digital media content across their home quickly and effortlessly. Clear.fi automatically connects all Acer devices on a network (smartphones, notebooks, desktops, HD media players and storage devices) and then gathers and organizes media files by type (video, music, photo, pre-recorded TV). Users can browse the categories and then drag and drop the media to any of the connected PCs or devices for playback. The HDMI port with HDCP support ensures a single cable for true HD audio and video output.

ICONIA FAQ 13 (emphasis is mine)

Q: Does a stylus work on the Acer Iconia TAB W500 or Acer ICONIA dual screen touchbook?

A: Yes, a stylus that is compatible with capacitive touch screens can function on the Acer Iconia TAB W500 or Acer ICONIA dual screen touchbook.

Specifications Part Number: ICONIATabW500 Acer ICONIA Tab W500 Tablet Series

Following are the specifications for the Acer ICONIA Tab W500.
Specifications are subject to change without notice or obligation.

Feature
Specification
Operating System
Genuine Windows® 7 Home Premium 32-bit
CPU and chipset1
AMD C-Series dual-core processor C-50 (1 MB L2 cache, 1 GHz, DDR3 1066 MHz, 9 W)
AMD A50M Fusion™ Controller Hub
Memory1, 2,
Up to 2 GB of DDR3 onboard system memory
Display1
10.1″ HD 1280 x 800 resolution, high-brightness (350-nit), 146 PPI Acer CrystalBrite™ LED-backlit TFT LCD with integrated multi-touch screen, supporting finger touch and image auto rotation
Wide viewing angle up to 80/80/80/80 degrees (up/down/left/right)
Mercury-free, environment-friendly
Graphics
AMD Radeon™ HD 6250 Graphics with 256 MB of dedicated system memory, supporting Unified Video Decoder 3 (UVD3), OpenGL® 3.1, OpenEXR High Dynamic-Range (HDR) technology, Shader Model 5.0, Microsoft® DirectX® 11
Dual independent display support
16.7 million colors
External resolution / refresh rates3:
  • VGA port up to 1920 x 1200: 60 Hz
  • HDMI™ port up to 1920 x 1080: 60 Hz
MPEG-2 DVD decoding
VC-1 and H.264 AVC decoding
MPEG-4 Part 2 DivX® decoding
HDMI® (High-Definition Multimedia Interface) with HDCP (High-bandwidth Digital Content Protection) support
Audio
Optimized Dolby® Advanced Audio® v2 audio enhancement, featuring Audio Optimizer, Audio Regulator, Volume Leveler, Volume Maximizer, and Surround Virtualizer (for built-in speakers) technologies4
High-definition audio support
Two built-in stereo speakers
MS-Sound compatible
Acer PureZone technology with two built-in stereo microphones, featuring beam forming, echo cancellation, and noise suppression technologies
Storage
Solid state drive
  • 32 GB or larger, with mini-SATA (mSATA™) interface connector1, 5,
2-in-1 card reader, supporting:
  • Secure Digital™ (SD) Card, MultiMediaCard™ (MMC)
  • Storage cards with adapter: miniSD™, microSD™, Reduced-Size Multimedia Card (RS-MMC)
Webcam
Acer Video Conference1, featuring:
  • Dual Acer Crystal Eye webcams with 1280 x 1024 resolution
  • Acer Video Conference Manager software, featuring Video Quality Enhancement (VQE) technology, supporting online video calls6
  • Acer PureZone technology
Wireless and networking
WLAN:1, 7, 8,
  • Acer InviLink™ Nplify™ 802.11b/g/n Wi-Fi CERTIFIED™
  • Acer InviLink™ 802.11b/g Wi-Fi CERTIFIED™ (available only in Russia, Pakistan, Ukraine)
  • Supporting Acer SignalUp™ wireless technology
WPAN:1 Bluetooth® 3.0+HS
LAN: Fast Ethernet on the dock
Dimensions and weight
Dimensions
275 (W) x 190 (D) x 15.95 (H) mm (10.83 x 7.48 x 0.63 inches) for the tablet
275 (W) x 190 (D) x 11/19.5 (H) mm (10.83 x 7.48 x 0.43/0.77 inches) for the dock
Weight
0.97 kg (2.14 lbs.)9 with 3-cell embedded battery for the tablet
0.61 kg (1.34 lbs.)9 for the dock
Power adapter and battery1
Product Safety Electric Appliance and Materials (PSE) certified for battery pack
Power adapter
2-pin 40 W Acer MiniGo AC adapter:
  • 93.2 (W) x 48 (D) x 32.2 (H) mm (3.66 x 1.88 x 1.26 inches)
  • 180 g (0.39 lbs.)9 with 250 cm DC cable
Embedded battery
  • Acer PowerSmart long-life battery, supporting up to 1,000 charge cycles10
  • 36 Wh 3260 mAh 3-cell Li-polymer embedded battery
Battery life: 6 hours11 for Internet browsing; 4 hours11 for 720p HD video playback
Input and control
84-/85-/88-key full-size Acer FineTip keyboard with international language support on the dock
Acer FineTrack™ with two FineTrack™ buttons
Dedicated Windows® key supporting single-press for Windows Start; single-press combined with power button for Ctrl+Alt+Del
Dedicated volume up/down keys
Rotation lock switch
Input and output
2-in-1 card reader (SD™, MMC)
Two USB 2.0 ports each on the tablet and the dock
HDMI® port with HDCP support
Headphone/speaker jack, supporting 3.5 mm headset with built-in microphone for Acer smart handhelds
Ethernet (RJ-45) port on the dock
DC-in jack for AC adapter
Sensors
Ambient light sensor
G-Sensor
Software16
Productivity
  • Acer Ring
  • Acer ePower Management
  • Adobe® Flash® Player 10.1
  • Adobe® Reader® 9.1
  • AUPEO! (US only)
  • Bing™ Bar
  • Device Control
  • Kobo™ (Canada only)
  • Microsoft® Office 2010 preloaded (purchase a product key to activate)13
  • Microsoft® Office Starter 201014
  • New York Times Reader (US only)
  • NOOK for PC (US only)
Security
  • McAfee® Internet Security Suite Trial15
Multimedia
  • Acer clear.fi
Gaming
  • WildTangent® Tablet Edition
Communication and ISP
  • Acer Crystal Eye for dual cameras
  • Acer Video Conference Manager1
  • Microsoft® Silverlight™
  • My Journal
  • SocialJogger
  • Skype™
  • TouchBrowser
  • Windows Live™ Essentials 20111
Web links and Utilities
  • Acer Identity Card
  • Acer Registration
  • Acer Updater
  • eBay® shortcut 2009 (Canada, France, Germany, Italy, Mexico, Spain, UK, US only)
  • Netflix shortcut (US only)
Ecocompliance
ENERGY STAR®, WEEE, RoHS, Mercury-free
Options and accessories
Optional:
  • Exclusive USB keyboard dock
  • 2-pin 40 W Acer MiniGo AC adapter
  • External USB HDD
  • External USB ODD
Warranty
One-year International Travelers Warranty (ITW)
Windows®. Life without Walls™. Acer recommends Windows 7.
  1. Specifications vary depending on model.
  2. Shared system memory may be allocated to support graphics, depending on system memory size and other factors. Actual system memory available to the operating system will be reduced by any memory used by the graphics solution and resources required by the operating environment.
  3. Resolution/refresh rates depend on display capability and color/depth settings.
  4. Dolby® is a registered trademark of Dolby® Laboratories. Dolby® Home Theater® is a trademark of Dolby® Laboratories.
  5. 1 GB is 1 billion bytes. Actual formatted capacity is less and may vary depending on preloaded materials and operating environment.
  6. Two VQE-enabled Acer notebooks with dual-core processors are required to enjoy the exclusive benefits and added performance of VQE.
  7. Actual throughput may vary depending on network conditions and environmental factors such as network traffic or overhead, building construction, and access point settings.
  8. Acer Nplify™, a high-throughput wireless solution, delivers superior performance and reliable connections while enabling emerging voice, video and data applications. Wi-Fi CERTIFIED™, it supports Acer SignalUp™ wireless technology and is compliant with 802.11a/b/g/n and 802.11b/g standards.
  9. Weight may vary depending on product configuration, vendor components, manufacturing variability, and selected options.
  10. The battery will hold up to 80% of its original capacity after as many as 1,000 recharges. A full recharge comprises a complete charge-and-discharge cycle, and does not always occur each time the notebook is plugged in to a power source, as several partial charges can add up to a full recharge.
  11. The listed battery life is based on the following test conditions: wireless on; 150-nit LCD brightness; 3G, light sensor, Bluetooth® off; McAfee® anti-virus program enabled; Windows® scheduled programs and Standby/Hibernation power states disabled. Battery life rating is for comparison purposes only. Actual battery life varies by model, configuration, applications, power management settings, operating conditions, and utilized features. A battery’s maximum capacity decreases with time and use.
  12. Bundled software may vary depending on hardware configuration, OS and regional availability.
  13. Purchase an Office 2010 product key to activate one of the following Office 2010 suites preloaded on this PC: Office Home and Student 2010, Office Home and Business 2010, Office Professional 2010.
  14. Includes limited-functionality Microsoft® Word and Excel with advertising; no PowerPoint or Outlook. Purchase Office 2010 to activate full-featured Office.
  15. Trial periods vary depending on the geographic region and specifications: 365-day trial for China, Taiwan, Hong Kong and Singapore (Simplified Chinese and Traditional Chinese OS models); 60-day trial for other regions.

Acer places orders for 80,000 Z series APUs from AMD for tablet PCs [June 9, 2011] (emphasis is mine)

Acer has recently placed orders for 80,000 Z series APUs from AMD for use in tablet PCs, targeting the enterprise market, according to sources from upstream component makers. However, both Acer and AMD did not confirm the orders.

In addition to Acer, Micro-Star International (MSI) is also developing tablet PC models using AMD’s APU.

Since Google Android 3.0 currently still has issues which need to be resolved, while the next-generation Android operating system codenamed Ice Cream Sandwich will not appear until the end of 2011, some tablet PC vendors have decided to launch Windows 7-based tablet PCs targeting the enterprise market to maintain their shipments.

Since Intel’s Oak Trail-based Atom processor is higher in both price and power consumption, several notebook vendors have already started considering AMD’s platform. In addition to Acer and MSI, some vendors have also started inquiring about AMD’s Z series APU.

AMD’s Z series APU is produced through Taiwan Semiconductor Manufacturing Company’s (TSMC’s) 40nm process and is already shipping, targeting the Windows-based tablet PC market, noted the sources adding that they expect shipments of Z series APUs to reach at least 500,000 units in the second half of 2011, creating strong pressure on Intel’s Oak Trail processor.

AMD announces details of a new generation of Fusion chips for 2011-2012 – slideshow [June 15, 2011]

AMD has now announced a complete line of series hybrid CPU + GPU Fusion chip designed for portable computers and mobile devices such as tablet (see previous news from the list of chips). In addition, AMD has presented information on the rest of the Fusion generation including processors that will compete with Intel’s Sandy Bridge generation – details can be seen on the slides.

AMD announces A series APUs for mainstream PCs [June 14, 2011]

AMD has announced the availability of the new high-performance AMD Fusion A series accelerated processing units (APUs) for consumer notebooks and desktops.

The AMD A series APUs combine up to four x86 CPU cores with an integrated DirectX 11-capable discrete-level graphics unit that features up to 400 Radeon cores along with dedicated HD video processing on a single chip. AMD A series APUs also support features such as gesture interfaces, multiple-monitors, 3D and real-time image stabilization.

The AMD A series APUs (Llano) are currently shipping and scheduled to appear in more than 150 notebooks and desktops from the global OEMs throughout the second quarter of 2011 and beyond. Delivering serial and parallel computing capabilities for HD video, 3D rendering and data-intensive workloads in a single-die processor, the AMD A Series APUs offer software developers unprecedented power and potential in an ever smaller package, said AMD.

The AMD A series APUs are capable of delivering more than 10.5 hours of battery life during idle mode, a more than 50% increase compared to AMD’s previous mainstream platform. Additionally, AMD dynamic switchable graphics optimize battery life on PCs featuring AMD dual-graphics solutions by intelligently managing power states on the APU and separate discrete AMD Radeon GPU.

TSMC wins orders for 28nm GPU from AMD, says paper [June 17, 2011] (emphasis is mine)

AMD reportedly has completed the tape-out of its next-generation GPU, codenamed Southern Islands, on Taiwan Semiconductor Manufacturing Company’s (TSMC) 28nm process with High-k Metal Gate (HKMG) technology, according to a Chinese-language Commercial Times report. The chip is set to expected to enter mass produciton at the end of 2011.

TSMC will also be AMD’s major foundry partner for the 28nmKrishna and Wichita accelerated processing units (APUs), with volume production set to begin in the first half of 2012, the report said.

TSMC reportedly contract manufactures the Ontario, Zacate and Desna APUs for AMD as well as the Northern Island family of GPUs. All of these use the foundry’s 40nm process technology.

TSMC was quoted as saying in previous reports that it had begun equipment move-in for the phase one facility of a new 12-inch fab (Fab 15) with volume production of 28nm technology products slated for the fourth quarter of 2011. The foundry previously said it would begin moving equipment into the facility in June, with volume production expected to kick off in the first quarter of 2012.

Foundry partners for next-generation AMD APU and GPU series
Product/Partner 2011 2012
Mainstream and high-end APU Llano Trinity
Foundry partners Globalfoundries 32nm SOI Globalfoundries 32nm SOI
Entry-level APU targeting tablets Ontario/ Zacate/ Desna Krishna/Wichita
Foundry partners TSMC 40nm TSMC 28nm HKMG, Globalfoundries 28nm HKMG
GPU Northern Islands Southern Islands
Foundry partners TSMC 40nm TSMC 28nm HKMG

Source: Commercial Times [Chinese language], compiled by Digitimes, June 2011

AMD Said to Contract TSMC, GlobalFoundries to Make 28nm Chips [June 20, 2011]

Advanced Micro Devices (AMD) is reportedly to designate Taiwan Semiconductor Manufacturing Co. (TSMC) as its primary contract supplier of 28nm Krishna/Wichita microprocessors early next year and GlobalFoundries as another contract source later in 2012, according to local media.

The report said that Krishna/Wichita are the next-generation versions of the low-end AMD Ontario/Zacate family. AMD has contracted TSMC, currently the world`s No.1 pure silicon foundry, to build its Ontario/Zacate processors and the Desna processors meant for tablet PCs using 40nm process technology.

Robust demand for Ontario/Zacate and Desna processors in developing economies has promoted AMD to ramp up contracts to TSMC.

Also, AMD Northern Island-family graphics processing units are under volume production at TSMC based on 40nm process. The graphics lineup`s next generation, the 28nm Southern Island family, has seen its tapeout completed by TSMC, which is expected to start contract manufacturing of the chips for AMD by the end of this year.

AMD`s 32nm Llano processors have entered into volume production at GlobalFoudries. The report also noted that GlobalFoundries will be also a major contract manufacturer of AMD`s Trinity processors, which are designed on 32nm SOI rule, in 2012. Trinity is developed for laptops and more efficient than Llano.

Globalfoundries names interim CEO, new key management appointments [June, 2011] (emphasis is mine)

The board of directors of Globalfoundries, along with its majority shareholder the Advanced Technology Investment Company (ATIC), has announced its new leadership.

Semiconductor industry veteran Ajit Manocha has been appointed interim CEO of Globalfoundries. James Norling will serve as executive chairman and Ibrahim Ajami will serve as VP of the company’s board of directors. All appointments are effective immediately.

Doug Grose, who has served as CEO of Globalfoundries since its inception, will transition to become senior adviser to Globalfoundries and ATIC with a focus on technology leadership and ensuring delivery of next generation technologies for competitive differentiation. COO Chia Song Hwee will remain with the company in that position until August 2011, when he will return to be part of Singapore’s business future, Globalfoundries indicated.

“Doug Grose and Chia Song Hwee formed the foundation of Globalfoundries, bringing together the world’s leading-edge manufacturing technology with the heritage of a full-service foundry partner,” said Norling. “This new leadership team will build on that foundation, as we increase investment in technology, capacity and talent while optimizing performance.”

Norling also said an executive search for a permanent CEO has already begun. Manocha’s focus is to work closely with top management and talent of the company to optimize performance, and continue progress on the capacity and technology roadmap.

Manocha has more than 30 years of global expertise in operations, general management and manufacturing. He was previously executive VP of Worldwide Operations at Spansion.

Norling is the former chairman of Chartered and also served as interim CEO of that company in 2002. He was previously with Motorola from 1965 to 2000 holding various positions.

“Globalfoundries, with the continuous support of ATIC, is in the middle of an intense, competitive ramp-up of manufacturing capacity and technology development,” said Ajami, who will also remain CEO of ATIC. “Under this new leadership team, investment in Globalfoundries will double over the next 18 months.”

Through end of May 2011, ATIC had invested over US$6 billion to acquire the former manufacturing assets of AMD in Dresden, Germany, and the assets of Chartered Semiconductor Manufacturing of Singapore, as well as an estimated US$1 billion to construct a new fabrication facility in upstate New York. Through the end of 2012, ATIC will invest another approximately US$6 billion in manufacturing capacity in Dresden, Singapore and New York with initial construction to begin in Abu Dhabi, Globalfoundries said in a statement.

AMD displaying next generation APU platform; adopts 28nm process in 2012 [June 16, 2011] (emphasis is mine)

AMD has displayed notebook models using its next-generation Trinity platform, based on Bulldozer at its Fusion Developer Summit (AFDS), and is set to launch the new platform in 2012 with enhanced performance and power consumption compared to its current Llano platform. The new platform’s parallel calculations are also estimated to perform 50% better, according to Rick Bergman, Senior Vice President and General Manager Products Group, AMD.

AMD’s APU product line is currently divided into several different segments:
G series CPUs, set to target embedded products;
C series CPUs designed for ultra-thin notebooks or tablet PCs;
Z series mainly targeting tablet PCs;
E series targeting ultra-thin notebooks or small form factor (SFF) desktop PCs; and
A series targeting mainstream notebooks, all-in-one PCs and desktop PCs.

Compared to Intel’s processors, Bergman believes AMD’s APU shares a similar concept as Intel’s Sandy Bridge, but Sandy Bridge is unable to provide parallel calculations as strong as AMD’s APU, and does not support the existing industry standards such as DirectX 11, Open GL 4.1 or OpenCL. In addition, Sandy Bridge is designed based on the application user interface of Windows Vista, while AMD’s APU is capable of fully supporting the application user interface of Windows 7, Bergman added.

As for the product design, Intel’s graphics technologies only account for a small proportion of the CPU product’s size, while AMD’s GPU design accounts for about 40% of the APU’s size. The company is even integrating a graphics solution with a performance level of discrete graphics chips to offer strong parallel calculations and Intel’s graphic solution, which is rather basic and simple, is not capable of competing against such advances, Bergman noted.

In addition, AMD’s Dual Graphics technology also allows its APU to coordinate with AMD’s discrete graphics cards to allow a graphics performance boost of 75%. With Intel’s graphics solution in Sandy Bridge, the integrated graphics is not used if an additional discrete graphics card is added to the platform, Berman pointed out.

The Trinity platform will still adopt 32nm process and AMD is set to launch Krishna with 28nm process in 2012, Bergman noted. Commenting on questions whether AMD will outsource its production to Globalfoundries or Taiwan Semiconductor Manufacturing Company (TSMC), Bergman only said that both firms will have the chance to produce the 28nm products for AMD.

Leaked Presentation Reveals AMD’s Fusion Strategy [May 27, 2011]

AMD APUs for 2012: 32nm Trinity, 28nm Krishna, 28nm Hondo. Not shown are 28nm Wichita, Weatherford and Richland

AMD Details Future Technical Roadmap for its Award Winning Fusion Architecture at Industry Developer Summit [June 14, 2011] (emphasis is mine)

AMD (NYSE: AMD) detailed to more than 700 developers and PC industry executives the roadmap for its Fusion System Architecture (FSA). The specific design features planned for future AMD products were presented in the opening keynote of the AMD Fusion Developer Summit. FSA describes AMD’s overarching design for having combinations of CPU and GPU processor cores operate as a unified processing engine that is both higher performance and much lower power than previous architectures. Many of the specific FSA enhancements discussed will be leveraged by newer programming languages, and interfaces like OpenCL™ and DirectCompute, making it easier for the software developer to fully exploit the unique capabilities of the AMD accelerated processing unit (APU).

“The first APUs from AMD dramatically increase processing performance while consuming less power and now we are building upon that achievement with our next generation of products” said Phil Rogers, AMD Corporate Fellow. “Future innovations are intended to make the different processor cores more transparent to programmers. They can then seamlessly tap into the gigaflops of power-efficient performance available on the APU and design even faster, more visually stunning applications on a wide range of form factors.”

Today’s APUs

Available since January of this year, AMD’s line-up of APUs are the first to integrate x86 CPU cores and DirectX™ 11-capable Radeon™ GPU cores on a single die and have been widely adopted by computing OEMs worldwide.  Being on the same chip reduces the system power and bill-of-materials, speeds the flow of data between the CPU and GPU through shared memory, and allows the GPU to function as both a graphics engine and an application accelerator in highly efficient compute platforms.

APUs of Tomorrow

Building on the success of the integration of CPU and GPU processing cores on the same chip, AMD is now focused on evolving the architecture to make it appear as a unified processing element to the software programmer.   That includes a number of evolutionary steps expected to continue through 2014 such as:

  • Support for C++ features that more fully leverage the GPU as a parallel processor
  • User-mode scheduling for lower latency task dispatch between CPUs and GPUs
  • Unified memory address space and fully coherent memory shared by the CPU and GPU so they operate seamlessly together

AMD also announced plans to publish a detailed specification on the features and functionality required to meet the requirements of the architecture.

Supporting Resources

  • A webcast replay of Phil Roger’s keynote will be available for 10 days
  • Access AMD’s Developer Central site for the latest tools and tutorials
  • Information on the AMD Fusion Family of APU processors

What’s next for AMD Fusion? [June 15, 2011] By Phil Rogers – Corporate Fellow at AMD (emphasis is mine)

What a year it has been already for AMD and its APU products – we have now announced top-to-bottom families of processors that support everything from low-power tablets to performance notebooks and desktops.   All of which integrate DirectX™ 11™-capable graphics with new “Bobcator 32nmStars” x86 CPU cores.   Bringing the GPU and the CPU together on a single chip was a critical step for AMD, and the resulting processors are finding a welcome home with OEMs and end-users.

We are just getting started.

At this week’s AMD Fusion Development Summit in Bellevue, Washington, I spoke to more than 600 attendees about where we plan to take the industry next with the AMD Fusion System Architecture (FSA).  The audience was primarily software developers, recognizing that they are critical to our success and that we want their participation during the development of the platform.  I have been developing 3D graphics and parallel computation software for more than 20 years, so I understand why total platform design is required to fully enable a programmer’s creativity and productivity.

In steering the architectural direction of FSA in my role as Corporate Fellow, my primary concern has been how to make heterogeneous (i.e., APU) programming easier, more natural and accessible to the largest possible community of software developers.

So what does that mean, really?  We aim to make the unprecedented parallel processing capability of the GPU on the APU as accessible to programmers as the CPU is today.  To do that there are a series of simplifying steps we plan to take that will improve on what is already a great foundation:

  • Add support for C++ features that more fully leverage the GPU as a parallel processor
  • Unify the memory address space shared by the CPU and GPU, and make it coherent, so they operate seamlessly together.
  • Add user mode scheduling, to dramatically reduce the time it takes for the CPU and GPU to dispatch work to each other.

There are others, but these are big ones, resulting in the biggest leap forward.  Once the AMD Fusion System Architecture is realized, the GPU is a true peer processor to the CPU, with direct access by software.

In the meantime, the benefits of the integration step are readily apparent:  dramatic improvements in battery life for AMD platforms; smaller form factors through reduction in the silicon footprint; acceleration of applications that leverage OpenCL and DirectCompute via the GPU, just to name a few.

I hope you will check back in to the AMD Fusion Blog from time-to-time to get updates on our progress!

A webcast replay of my keynote will be available for the next 10 days.

AMD Announces Thought Leaders from ARM and Microsoft to be Among Keynote Speakers at AMD Fusion Developer Summit [April 26, 2011] (emphasis is mine)

AMD (NYSE: AMD) today announced a distinguished line-up of keynote speakers as well as technical session topics for the inaugural AMD Fusion Developer Summit (AFDS), which will be held June 13-16, 2011 at the Meydenbauer Center in Bellevue, Washington.

Industry keynote presentations will be delivered by esteemed industry experts from AMD, ARM and Microsoft. In his keynote “Heterogeneous Parallelism at Microsoft” Herb Sutter, Microsoft principal architect of Native Languages, will showcase upcoming innovations to bring access to increasingly heterogeneous compute resources directly into the world’s most popular native languages.

Jem Davies, ARM fellow and vice president of Technology, Media Processing Division, will deliver a keynote about ARM’s long history of heterogeneous computing, its future strategy, and ARM’s support of standards, including OpenCL™.

The summit will open and close with AMD keynote presentations as well. AMD corporate fellow Phil Rogers will explore the programmer’s guide to Accelerated Processing Units (APUs), and Eric Demers, AMD corporate vice president and chief technology officer, Graphics, will deliver a keynote that chronicles the evolution of AMD’s graphics cores and discuss next-generation AMD graphics technology.

“The development experts we’ve chosen to share their work at AFDS are at the forefront of next-generation programming, and are working to harness the full processing power of heterogeneous computing technologies,” said  Manju Hegde, corporate vice president, AMD Fusion Experience Program. “The AMD Fusion Developer Summit is the best place for developers, academics and innovators to collaborate around parallel programming and industry standards, helping the developer community to realize the promise of the latest computing methodologies, today and into the future.”

Technical sessions, tutorials, hands-on labs and keynote presentations at AFDS will cover a range of topics including heterogeneous and high-performance computing (HPC), next-generation user interfaces, parallel programming tools and industry-standard application programming interfaces (APIs) such as OpenCL™, OpenGL™, Java and Microsoft DirectCompute. The Session Catalog for the AMD Fusion Developer Summit lists more than 90 in-depth technology sessions to be presented by industry and academic experts.

Speakers will be in attendance from a range of industry companies, universities and government organizations. Session topics include:

  • Developer Tools
  • Enterprise Computing
  • High-Performance Computing
  • Multimedia Processing
  • Professional Graphics and Visual Computing
  • Programming Models
  • Security
  • User Interface and Media Experiences

Developers interested in the latest heterogeneous computing tools and training can register for AFDS on the event website and take advantage of a special low registration fee of $300 this inaugural year.

Resources

AMD Demonstrates Llano APU [Oct 18, 2010]

AMD’s Chris Cloran demonstrates the Llano APU in Taipei at the 6th annual AMD Technical Forum and Exhibition. In the first public demonstration of Llano, Chris demonstrates simultaneous HD video playback, multi-threaded Pi calculation, and N-Body simulation utilizing the CPU and GPU cores.

AMD Ushers in Next Generation of Computing with AMD A-Series APUs [June 14, 2011] (emphasis is mine)

AMD (NYSE: AMD) today announced the next generation in mainstream consumer computing with the availability of the new high-performance AMD Fusion A-Series Accelerated Processing Units (APUs). Enabling truly immersive computing experiences in consumer notebooks and desktops, the AMD A-Series APUs enable brilliant HD graphics, supercomputer-like performance and over 10.5 hours of battery life2.

In an increasingly digital and visually oriented world, consumers are placing ever-higher priorities on multitasking, vivid graphics, lifelike games, lag-free videos, and ultimate multimedia performance. To meet these needs, the AMD A-Series APUs combine up to four x86 CPU cores with powerful DirectX®11-capable discrete-level graphics and up to 400 Radeon™ cores along with dedicated HD video processing on a single chip. AMD A-Series APUs also allow for advanced capabilities such as gestural interfaces, multi-monitor support, 3D entertainment and real-time image stabilization3.

“The AMD A-Series APU represents an inflection point for AMD and is perhaps the industry’s biggest architectural change since the invention of the microprocessor,” said Rick Bergman, senior vice president and general manager, AMD Products Group. “It heralds the arrival of brilliant all-new computing experiences, and enables unprecedented graphics and video performance in notebooks and PCs. Beginning today we are bringing discrete-class graphics to the mainstream.”

The AMD A-Series APUs (previously codenamed “Llano”) are currently shipping and scheduled to appear in more than 150 notebooks and desktops4 from leading OEMs throughout the second quarter of 2011 and beyond. Delivering powerful serial and parallel computing capabilities for HD video, 3D rendering and data-intensive workloads in a single-die processor, the AMD A-Series APUs offer software developers unprecedented power and potential in an ever smaller package.

AMD AllDay™ Power: Battery Life that Lasts

The AMD A-Series APU delivers the power to match how consumers actually use their PCs: all day – without sacrificing performance. Delivering more than 10.5 hours of resting battery life – a more than 50 percent increase compared to the 2010 AMD Mainstream Platform – users can get their work done or watch multiple HD movies on a single charge5. Additionally, AMD dynamic switchable graphics optimize battery life on PCs featuring AMD dual-graphics solutions by intelligently managing power states on the APU and separate discrete AMD Radeon™ GPU.

“The battery life of the AMD A-Series APU is a huge leap forward and will surprise many consumers and commercial customers,” said Chris Cloran, Vice President and General Manager, Client Division, AMD. “And the supercomputer-like performance will give people some revolutionary capabilities, like real-time image stabilization –taking out all the shakes and jitters in those hand-held videos on the fly, while you’re watching.”

Brilliant HD: Every Pixel Matters

People are making, sharing and enjoying more digital content than ever on their PCs, and the AMD VISION Engine – cutting-edge hardware and software featured with every AMD A-Series APU that automatically helps digital content like videos, games and photos look their best. HD video is crystal clear through dedicated video playback technology and dynamic post-processing, and websites render faster with accelerated HTML5 and Direct2D performance. Editing, transferring and viewing HD content is fast and easy with support for advanced connection standards, including HDMI 1.4a, DisplayPort 1.1, and USB 3.0, along with native support for multiple monitors.

Also introduced with the AMD A-Series APU is a new feature called AMD Steady Video6 designed to stabilize videos during playback – making unsteady, jumpy content look steady and smooth. The AMD A-Series APU can also enables advanced capabilities like gestural interfaces, 3D gaming and 3D Blu-ray video entertainment – features that are now key to consumer PC experiences and expectations.

Every PC built with an AMD A-Series APU delivers brilliant HD by offering discrete-class DirectX® 11-capable graphics – with models available at virtually every price point. Only AMD Fusion APUs offer true AMD Dual Graphics, with up to 75 percent graphics performance boost, when paired with an AMD Radeon™ discrete graphics card7.  This faster, higher-quality, more vivid and lifelike delivery makes consumers feel fully present in their digital world, especially when gaming.

Personal Supercomputing: Ultimate Performance

Consumers are doing more than ever before with their PCs – from work to play – and with the AMD A-Series APU, even their laptops can keep up, delivering  next generation  parallel processing.  With up to 400 gigaflops for notebook, and up to 500 gigaflops for desktops8, AMD A-Series APUs ensure users have the horsepower needed to handle the most demanding applications such as video and image processing, facial recognition, gesture recognition and multitasking scenarios. For the most challenging environments, AMD Fusion A-Series APUs offer AMD Turbo Core Technology, which dynamically optimizes and boosts CPU and GPU performance to power-efficient levels depending on the applications being run.

The Growing AMD Fusion Ecosystem

AMD has seen great momentum in the software developer community since the launch of AMD Fusion APUs in January 2011, with more than 50 leading applications now accelerated by the family of AMD Fusion APUs and advanced browsers like Internet Explorer 9 delivering even more immersive, next generation web experiences when running on an AMD Fusion APU-powered PC. And, the inaugural AMD Fusion Developer Summit, running now through June 16 in Seattle, Washington, is providing a forum for developers, academics and innovators to collaborate around parallel programming and industry standards, like OpenCL™, helping the software ecosystem build on the promise of the latest computing methodologies.

Supporting Resources

AMD Fusion APU Llano in a Multi-Tasking Technology Demonstration [Feb 28, 2011]

AMD’s Fusion APU code-named Llano handles high definition graphics and video with ease and excellent power efficiency. In this demonstration, The Llano APU goes head-to-head in visually intense workloads against a system based on Intel Core i7-2630QM based on the Sandy Bridge architecture. CPU –

Configurations Employed In Video Demo
APU – AMD Accelerated Quad-Core Processor [A8-3510MX later coming out @1.GHz and 45W] Engineering Sample
Chipset – AMD Fusion Controller Hub Engineering Sample
Video Driver – 8.830.0.0
Screen Size – 14 inch Diagonal
Screen Resolution – 1366 X 768
Memory – 4 Gb 1333 DDR3Ram
Hard Drive – C300 128Gb SSD
OS – Windows 7 Professional 64 bit

CPU – Intel® Core™ i7-2630QM 2.0Ghz
Graphics – Intel® HD 3000 Graphics
Chipset – Intel® 6 Series/C200 series chipset family
Video Driver – 8.15.10.2279
Screen Size – 14 inch Diagonal
Screen Resolution – 1366 X 768
Memory – 4 Gb 1333 DDR3Ram
Hard Drive – C300 128Gb SSD
OS – Windows 7 Professional 64 bit

AMD Platform Innovations with ‘Sabine’ [A-Series] [June 9, 2011] (emphasis is mine)

I recently attended an AMD event in Abu Dhabi, UAE where we held a briefing of our upcoming “Sabine” notebook platform featuring our new APU, codenamed “Llano.  In AMD parlance, “Llano” is the “big iron”, that is, processors designed for performance first.  After I delivered my presentation, I had a chance to speak with some of the press to gauge their feedback.  One universal theme was the great impression that we made with our platform innovations, features, features outside of the core x86, graphics, video and compute functions.  Here is a brief summary of the great steps forward we have made with the platform features of “Sabine”.

Power

Systems based on AMD technology have long been criticized for having a shorter battery life than systems based on competing technology.  This is no longer the case with “Sabine.”  Yes.  In fact, internal testing demonstrates our “Sabine” platform will yield as good or better battery life than our competitor’s current platforms.  In our labs we were able to exceed our expectations in terms of battery life using the Windows 7 idle test on the very same platform that we sampled to the press. This battery life performance handily surpasses a competing platform that was purchased at retail.

This will be a shocker to many people including the competition.  As with any significantly disruptive product, the “Llano” APU is transformational across many vectors.  As if the nearly 500 Gigaflops or Quad Core x86 combined with a Discrete Class DirectX 11-capable GPU wasn’t enough, Llano has exceeded expectations is reducing our idle power consumption and increasing our power efficiency.

AMD has become increasingly religious about lowering power consumption over the past few years.  When we designed the “Llano” APU, power was of primary importance in our design goals.  It would be very convenient if there was just one area that consumed excessive power; what we found however was that cumulative savings came from many contributing factors and our engineering teams fought for every last mW of those savings. In the end we delivered enough power savings to enable us boost battery life dramatically over our prior platforms! How long exactly? You’ll have to wait until we launch in June for that info. But trust me, it will be worth the wait.

Ironically, we have engineers in the company who work on delivering the best performance available for a 300 watt graphics card — and those same engineers fought for 50 mW on other products.  50 mW is 1 6000th of 300 watts!

Our course, it is not just idle power where AMD has innovated.  With modern graphics based workloads, we really show “Llano’s” mettle.  As the video below demonstrates, the “Llano” APU enables several hours of intensive graphics active platform use, while on battery power, surpassing the capability of the competitive platform. This is a testament to AMD’s decision to use an extremely efficient and powerful graphics processor.

USB 3.0 Integration

With our new “Sabine” platform, AMD is the first company to integrate USB 3.0 into its core logic.  Because of this, we’re enabling the following benefits of USB 3.0 over USB 2.0:

  • 10X bandwidth allowing up to 5 Gbps transfer rates
  • Full Duplex and Asynchronous operation
  • More power available through the ports

Translation:  USB 3.0 enables the use of 1080p cameras!  This means a new level of realism for video conferencing and other forms of tele-presence.  We have been working with our partner, Point Grey who have developed a very small USB 3.0 based camera which they call “Flea3”.  This camera can stream uncompressed 1080p60 video. As you can see in the linked video <link>, while an AMD system using Flea3 is able to request and process the same frames per second rate as the Intel system, it’s also able to display up to 4x the Hz— enabling a much sharper, jolt-free visual experience.  There are other benefits to integrating USB 3.0 as well, including the availability of 4 ports instead of the current 2 found in most discrete solutions today.

AMD has really transformed itself over the past 4 years as “Llano” gestated.  As we get closer to the launch, more details will continue to trickle out.  AMD is extremely excited to finally deliver the “Big Iron” APU.  Personally, I cannot wait until I can get hold of one to call my own.

The art of the possible with Unilimited Realities [June 14, 2011]

You know when you see something that makes you say “Wow”. That was my reaction when I saw the work that New Zealand-based Unlimited Realities was doing in the area of touch-based consumer applications. And now, I’m pleased to be able to talk about our collaboration on the next generation of their Fingertapps suite of apps.

What is unique about Unlimited Realities is that they combine the latest technologies, like graphics acceleration with DirectX 11, with new ways of interacting with your PC, like touch, to create applications that appeal to a broad consumer base. Things like touch-based musical instruments, family activity apps and multi-player touch enabled games.

At AMD’s Experience Brilliance launch of the AMD A-Series APUs in Seattle last night, we showed off some of the work that the teams have been doing over the past few months to demonstrate what is possible when you combine software and hardware innovation. The new apps take advantage of the unique capabilities in the AMD Fusion APUs to give you an amazing visual experience not possible on previous generations of processors.

The AMD APU-optimized versions of Fingertapps are expected to be available later this summer.

Flirtatious Francois: AMD Fusion [June 8, 2011]

AMD’s line-up of APUs are the first to integrate x86 CPU cores and DirectX™ 11-capable Radeon™ GPU cores on a single die.

AMD Unveils New Software Tools Designed to Accelerate the Development of Brilliant Computing Experiences [June 13, 2011]

AMD (NYSE: AMD) today announced a new set of software development tools and solutions to enable developers to optimize their applications for OpenCL™ standards. These advanced tools create a foundation for software companies to realize the full potential of the AMD Fusion Family of Accelerated Processing Units (APUs), harnessing the combined compute power of AMD’s high-performance CPUs and GPUs across a wide array of heterogeneous computing platforms. As a result, developers can bring to life innovative experiences like HD video, 3D gaming, video conferencing and intuitive user interfaces, to truly differentiate their applications in the market.

“AMD is working closely with the developer community to make it easier to bring the benefits of heterogeneous computing to consumers, enabling next-generation system features like vivid video, supercomputer-like performance and enhanced battery life,” said Manju Hegde, corporate vice president, AMD Fusion Experience Program. “Our advanced developer tools and solutions enable a new era of parallel programming that’s based on industry standards and focused on delivering innovative user experiences that span a variety of computing form factors.”

Among the new offerings is the gDEBugger™ product, which was created by experts from AMD’s new Israeli research center, based on AMD’s acquisition of startup company Graphic Remedy in October 2010. gDEBugger is an advanced OpenCL and OpenGL debugger, profiler and memory analyzer. The new AMD gDEBugger release provides developers with the ability to debug OpenCL kernels, running on AMD GPUs, and step through their source code while examining kernel variables and data. This product, which is a plug-in designed to work with Microsoft Visual Studio®, includes all of gDEBugger’s previous features and capabilities.

Additional developer solutions include a Parallel Path Analyzer (PPA), Global Memory for Accelerators (GMAC) and Task Manager tools, which are being developed by Multicoreware in collaboration with AMD. These new tools and solutions, expected to be available in Beta during Q3 of this year, are designed to make OpenCL GPU development easier and more efficient.

  • Parallel Path Analyzer (PPA) is an advanced profiling tool for developing applications that optimize both GPU and CPU load. The PPA visualizes data transfers and kernel execution, identifies system-wide critical paths and locates data dependencies.
  • The Global Memory for Accelerators (GMAC) API provides a framework in which a developer can create applications leveraging the immense compute capabilities of OpenCL, but without the overhead of having to explicitly manage multiple data buffers across the separate address spaces of GPU and CPU.
  • The Task Manager API provides a framework for managing compute tasks in a heterogeneous multi-core environment. OpenCL kernels can be automatically scheduled to execute on an available and task-appropriate device, providing dynamic load balancing, optimizing use of available compute resources and removing the burden of explicit schedule handling.
  • The new tools expand AMD’s robust line of developer solutions that are publicly available on the AMD Developer Central website, including software development kits, libraries, compilers, webinars and educational support. In addition, developers will be able to learn more about AMD’s comprehensive set of software tools and solutions at the AMD Fusion Developer Summit taking place this week in Bellevue, Washington. Summit participants will be able to engage in interactive sessions and hands-on labs to deepen their knowledge of advanced CPU and GPU programmability.

Resources

AMD Launches Contest for Developers to Create Heterogeneous Compute Applications [June 15, 2011]

AMD (NYSE: AMD) today announced the AMD OpenCL™ Coding Competition, being run by software development leader TopCoder. This contest is intended to encourage the creation of applications that take advantage of OpenCL™ as well as the award-winning AMD Fusion accelerated processing unit (APU) architecture. The OpenCL™ Coding Competition is open to software developers with great ideas, and up to $50,000 in prizes will be awarded to winning submissions.

“We’re at an inflection point in the computing industry with evolving chip architectures and the shift to common programming interfaces and industry standards, which enable developers to enable amazing new experiences,” said Manju Hegde, corporate vice president, AMD Fusion Experience Program. “The OpenCL Coding Competition is just the beginning of a new wave of application development by the software community as they embrace heterogeneous computing across multiple platforms.”

AMD Accelerated Parallel Processing (APP) technology (formerly ATI Stream) is a set of advanced hardware and software technologies that support OpenCL and enable highly parallel compute-capable GPUs to work in concert with a system’s CPU to accelerate applications beyond traditional x86 graphics and video processing. AMD Fusion APUs combine multi-core x86 technology with a discrete-level DirectX® 11-capable GPU in a single processor design, connected by a high speed link, to deliver up to 500 gigaflops of compute performance.1

Developers and students who choose to participate will be asked to submit an abstract that outlines how they plan to use the latest generation AMD APP software development kit (SDK) with OpenCL support to create an accelerated application for the AMD Fusion APU platforms.

Contestants can choose to create an application in any category including, but not limited to, the following:

  • Video Processing
  • Image Processing
  • Security
  • Human Computer Interface
  • Data Mining
  • Gaming
  • Physics processing
  • Social Networking / Communication
  • Other

“We see APU architecture continuing to be widely adopted for new computing designs, and believe that developers will want to build and optimize their applications around the high performance achieved with these new hardware platforms,” said Matt Murphy, TopCoder platform manager. “This technology shift signifies a sizeable opportunity for developers around the world who want to be early to embrace a new era of heterogeneous computing.”

In addition to the SDK, contestants will need the latest AMD Catalyst™ drivers that include the OpenCL runtime compiler. Released in May 2011, the latest AMD Catalyst drivers for Windows and Linux also bring new features, including expanded support for multi-display environments through AMD Eyefinity technology, which developers can leverage to create even more immersive experiences for end users.

For full details and a complete set of Official Rules for the AMD OpenCL™ Coding Competition, please visit http://community.topcoder.com/amdapp/

Resources

AMD and Academic Experts Collaborate with Morgan Kaufmann Publishers on OpenCL™ Book [June 15, 2011]

AMD (NYSE: AMD) today announced its   collaboration on a new book for developers, Heterogeneous Computing with OpenCL, to be published by Morgan Kaufmann, an imprint of Elsevier Science & Technology Books. The book provides hands-on OpenCL™ experience and details multiple device architectures and application programming interfaces (APIs), from multi-core CPUs, GPUs and fully integrated Accelerated Processing Units (APUs) like AMD Fusion APU technology, to fundamental parallel algorithms.

“This book is just one more example of how AMD enables the university and the developer communities with information and tools they need to embrace OpenCL and other common platforms,” said Manju Hegde, corporate vice president, AMD Fusion Experience Program. “The continued adoption of OpenCL will significantly expand the possibilities for software vendors and developers leading to a wide array of innovative applications and new experiences that benefit from massively parallel processing. There is a resultant need for education and training of the university community which this book will meet.”

“We are seeing increasing demand for reference resources about common APIs,” said Todd Green, senior acquisitions editor of Morgan Kaufmann. “Application development across the PC, tablet and smartphone markets are red hot in terms of reader interest. We thank AMD and Northeastern University for shedding light on the common platforms and parallel computing movement; it’s a must-read book for every developer.”

The book was co-authored by several industry and academic leaders from AMD and Northeastern University, including:

  • Benedict Gaster, OpenCL architect, AMD
  • Lee Howes, member of technical staff, AMD
  • David R. Kaeli, director of the Northeastern University Computer Architecture Research Laboratory (NUCAR), co-leader of the Northeastern University Institute for Information Assurance (IIA) and associate dean of Undergraduate Programs in the College of Engineering at Northeastern University
  • Perhaad Mistry, Ph.D Student, Department of Electrical and Computer Engineering, Northeastern University
  • Dana Schaa, Ph.D Student, Department of Electrical and Computer Engineering, Northeastern University

Heterogeneous Computing with OpenCL is expected to be available in print and electronic formats in August 2011 from many major booksellers. The book provides detailed examples that illustrate the power and elegance of OpenCL to handle image processing, web plugins, random number generation, video processing and more.

Resources

Hardware and Software Leaders Fulfill Promise of Brilliant Experiences and New PC Capabilities with AMD A-Series APU Technology [June 14, 2011]

AMD (NYSE: AMD) today announced growing support for the AMD Fusion Family of Accelerated Processing Units (APUs) with more than 50 leading applications now accelerated by AMD Fusion APUs. With today’s launch of the new AMD A-Series APUs, AMD unleashes unprecedented levels of performance in mobile and small form factors, with outstanding battery life. From software vendors and developers to motherboard suppliers, AMD’s APU ecosystem is basing hardware and software development on the new AMD A-Series APUs to help bring innovative new devices and applications to market. The APU is enabling new user experiences, for example, making video more life-like and enabling notebooks to achieve “supercomputer-like” performance.

“AMD’s APU architecture gives developers a new set of tools with which they can build exciting applications,” said Nathan Brookwood, research fellow at Insight 64. “Developers who best exploit these new capabilities will help position their organizations for dramatic success.”

“Our developer community is embracing the AMD Fusion APU platform with wonderful creativity and initiative,” said Manju Hegde, corporate vice president, AMD Fusion Experience Program. “We’re only at the beginning of a wave of innovation that’s powered by our APU technology. With forward thinking from leading software developers and device manufacturers, we are creating the next generation of computing experiences.”

New, Differentiated Applications

Dozens of today’s most popular software applications are accelerated by AMD APU technology, many of which are being showcased this week at the AMD Fusion Developer Summit in Bellevue, Washington. These applications span a wide range of PC and tablet user scenarios, including multimedia, gaming, productivity, web browsing, facial recognition, video conferencing and more.

Following is a sample of leading software and online content providers offering vivid computing experiences that are accelerated by AMD A-Series APUs:

“Our customers expect the ultimate viewing experience from their Storm media player,” said Tom Yang, chief technology officer, BaoFeng, Inc. “We optimized our application with AMD Fusion APU technology to continue to deliver outstanding performance. Now, hundreds of millions of users receive just that – clear, smooth and incredibly vivid video from BaoFeng, a leading high-definition media player company in China with 180M users.”

Industry-Leading Infrastructure Partners

AMD motherboard partners are also continuing to innovate around AMD Fusion APUs, as leading original design manufacturers (ODMs), including ASUS, ASRock, Biostar, ECS, Foxconn (Hong Hai Precision), Gigabyte, Jetway, MSI and Sapphire, are either shipping or have announced integrated APU/motherboard products featuring AMD Fusion technology.

AMD Vision Engine Software

AMD VISION Engine Software uniquely differentiates AMD APU-based PCs. This exclusive software suite includes the AMD software driver that controls graphics and display, the AMD Vision Engine Control Center, and an OpenCL driver. AMD Vision Engine offers graphics and video features enabling DirectX11 gaming, dynamic contrast, edge enhancement and vibrant colors to help videos and visuals look more life-like. This software set also includes AMD Steady Video, enabling advanced image post processing technology to help stabilize shaky images during real-time playback of streaming videos1.

Resources

AMD Celebrates Innovation with VISIONary of the Year Award Winners [June 14, 2011]

AMD (NYSE: AMD) today announced the AMD OpenCL™ Coding Competition, being run by software development leader TopCoder. This contest is intended to encourage the creation of applications that take advantage of OpenCL™ as well as the award-winning AMD Fusion accelerated processing unit (APU) architecture. The OpenCL™ Coding Competition is open to software developers with great ideas, and up to $50,000 in prizes will be awarded to winning submissions.

“We’re at an inflection point in the computing industry with evolving chip architectures and the shift to common programming interfaces and industry standards, which enable developers to enable amazing new experiences,” said Manju Hegde, corporate vice president, AMD Fusion Experience Program. “The OpenCL Coding Competition is just the beginning of a new wave of application development by the software community as they embrace heterogeneous computing across multiple platforms.”

AMD Accelerated Parallel Processing (APP) technology (formerly ATI Stream) is a set of advanced hardware and software technologies that support OpenCL and enable highly parallel compute-capable GPUs to work in concert with a system’s CPU to accelerate applications beyond traditional x86 graphics and video processing. AMD Fusion APUs combine multi-core x86 technology with a discrete-level DirectX® 11-capable GPU in a single processor design, connected by a high speed link, to deliver up to 500 gigaflops of compute performance.1

Developers and students who choose to participate will be asked to submit an abstract that outlines how they plan to use the latest generation AMD APP software development kit (SDK) with OpenCL support to create an accelerated application for the AMD Fusion APU platforms.

Contestants can choose to create an application in any category including, but not limited to, the following:

  • Video Processing
  • Image Processing
  • Security
  • Human Computer Interface
  • Data Mining
  • Gaming
  • Physics processing
  • Social Networking / Communication
  • Other

“We see APU architecture continuing to be widely adopted for new computing designs, and believe that developers will want to build and optimize their applications around the high performance achieved with these new hardware platforms,” said Matt Murphy, TopCoder platform manager. “This technology shift signifies a sizeable opportunity for developers around the world who want to be early to embrace a new era of heterogeneous computing.”

In addition to the SDK, contestants will need the latest AMD Catalyst™ drivers that include the OpenCL runtime compiler. Released in May 2011, the latest AMD Catalyst drivers for Windows and Linux also bring new features, including expanded support for multi-display environments through AMD Eyefinity technology, which developers can leverage to create even more immersive experiences for end users.

For full details and a complete set of Official Rules for the AMD OpenCL™ Coding Competition, please visit http://community.topcoder.com/amdapp/

Resources

AMD and Leading Software Vendors Continue to Expand Offerings Optimized for OpenCL™ Standard  [June 8, 2011]

AMD (NYSE: AMD) today announced increasing industry adoption of the OpenCL™ standard across a broad range of innovative software applications. As a long-standing proponent of industry standards, AMD works closely with leading software companies to help optimize their applications across common platforms, while accelerating these solutions with the latest technology offerings, including AMD Fusion Accelerated Processing Units (APUs).

“Software developers can benefit significantly from working with common programming interfaces to harness the outstanding performance of innovative, heterogeneous technology like AMD Fusion APUs across platforms,” said Manju Hegde, corporate vice president, AMD Fusion Experience Program. “The software industry continues to advance at breakneck speed with an ever increasing number of innovative applications that are coming to market, which are based on common platforms such as OpenCL, OpenGL and DirectCompute.”

As software developers embrace common application programming interfaces (APIs), the industry is seeing a groundswell of consumer and commercial applications built on the OpenCL standard, thanks to its inherent flexibility across platforms, operating systems and vendor hardware.

“Today’s creative professional needs a complete solution that delivers clear, crisp and stutter-free visuals that will allow them to edit, process and create content quickly and without interruption,” said Dave Chaimson, vice president of global marketing, Sony Creative Software. “New support has been added to Vegas Pro 10.0d for accelerated OpenCL based video rendering. We see this as a solid first step towards a faster production workflow for video professionals, and we are strongly committed to the OpenCL standard.”

HP Labs also is working with AMD to implement OpenCL acceleration of real-time imaging software for HP large-format, commercial and industrial printing solutions. “Innovative, leading-edge technology is key to providing the best possible support to HP’s commercial printing customers,” said I-Jong Lin, principal scientist, Print and Content Delivery, HP Corporate Research Laboratory. “The application of GPU acceleration in raster image processing has enabled a breakthrough in commercial printing solutions, and we anticipate replicating that success across market segments by porting our OpenPL library to OpenCL standards.”

Following is a sample of leading applications that already support OpenCL or will support it in the near future:

DVD/Media Players

  • ArcSoft, TotalMedia® Theatre – All-in-one video playback software
  • Corel WinDVD® – Blu-ray™ and DVD player software

Telepresence and Webcam Apps

  • ArcSoft, Webcam Companion® – Application bundle with HD and 3D support for web cameras
  • ViVu VuRoom – Multi-party desktop videoconferencing software
  • ViVu VuCast – Large-scale video webcast software

Video Creation/Editing Software

  • ArcSoft, ShowBiz® – Video editing software
  • Corel Digital Studio™ – integrated multimedia software suite
  • Corel VideoStudio® Pro – HD video-editing software
  • Cyberlink PowerDirector – Video editing software
  • Sony, Vegas Movie Studio HD – Home studio solutions for HD video editing
  • Sony, Vegas Pro – Professional solutions for HD video, audio and Blu-ray™ Disc creation

Video, Photo Effects, Imaging and Utilities

  • ArcSoft, Panorama Maker Pro – Photo and video stitch plus media manager
  • eyeon, Fusion® – Visual effects and compositing tool
  • HP Labs, “Every Page Is Different” raster image processing and giga-pixel real-time imaging for HP large-format, commercial and industrial printing solutions
  • Viewdle, Uploader® – Facial recognition software for photography formats
  • Viewdle, Video SDK – Facial recognition software kit for video development

Video Transcode Software

  • ArcSoft, MediaConverter – Multimedia file converter
  • Rovi, MainConcept® Transcoding Platform – Professional transcoding applications
  • Rovi, MainConcept® H.264/AVC OpenCL – Encoding Software Development Kit

Engineering Simulation Software

  • Altair Engineering, HyperWorks RADIOSS – Finite element analysis (FEA) solver for linear and non-linear simulations
  • Dassault Systemes, PLM (Product Lifecycle Management) – Simulation and CAD software
  • DEM Solutions, EDEM – Discrete element modeling software solutions for particle flow simulation
  • ESI Group, PAM-CRASH and PAM-STAMP 2G solvers – Digital simulation software for prototyping and manufacturing processes
  • MSC Software, MSC Nastran – General purpose finite element analysis solution
  • OPTIS, RTLab and VRLab – Real-time ray-tracing software solutions

A sampling of these applications will be demonstrated in the Experience Zone at the AMD Fusion Developer Summit to take place June 13-16 in Bellevue, Washington. Summit participants will be able to engage in interactive sessions and hands-on labs to deepen their knowledge of advanced CPU and GPU programmability, and gain a better understanding of how software applications can take full advantage of the parallel processing power of APUs, bringing supercomputer-like performance to everyday computing tasks.

Resources

AMD Fusion Accelerated Processing Units Win 2011 Best Choice of COMPUTEX TAIPEI Award [May 24, 2011]

MD (NYSE: AMD) is awarded today with the highest industry honor, “2011 Best Choice of Computex TAIPEI Award” for its Fusion Accelerated Processing Units (APUs) in the Computer & System category. The award is given by Taipei Computer Association, key player in IT industry and exhibition in Taiwan, and appraised by a panel of government representatives, academicians, research analysts, oversea media, editor-in-chiefs and industry experts.

AMD Fusion APUs offer a brand-new approach to processor design and better address users’ needs to handle more demanding workloads and visual computing in a small form factor device with long battery life. Only AMD Fusion APUs are engineered to deliver powerful CPU and GPU compute capabilities in a single-die processor for today’s HD video, 3D and data-intensive workloads for anyone looking for a richer visual computing experience whenever, wherever they want.

“We are honored to receive this prestigious award from the Taipei Computer Association, which is a manifestation of our efforts and excellence in AMD Fusion APUs,” said Andy Tseng, AMD Corporate Vice President and Taiwan General Manager. “AMD Fusion APUs are already widely recognized within the industry for being creative and innovative. This award proves the importance of listening to our customers and designing breakthrough products around their needs.”

Best Choice of COMPUTEX TAIPEI Award has recognized achievements in product design and technology innovation since 2002; it’s one of the important official events during COMPUTEX TAIPEI, the second largest ICT exhibition worldwide. Through reviews, the jury selected outstanding design and cutting-edge technology across 10 product categories.

AMD and other awarded products will be demonstrated at Best Choice Award Pavilion by Taipei Computer Association at the upcoming 2011 Computex Exhibition. In addition, AMD’s products showcase will be located at Booth# L0617 in the TWTC Nangang Exhibition Hall. For more information on AMD 2011 Computex, please visit our event portal.

For developers interested in learning more about APUs and heterogeneous computing, AMD will be holding its first AMD Fusion Developer Summit (AFDS) from June 13-16 in Bellevue, Washington. Summit participants will be able to engage in interactive sessions and hands-on labs to deepen their knowledge of advanced CPU and GPU programmability, and gain a better understanding of how software applications can take full advantage of the parallel processing power of APUs, bringing supercomputer-like performance to everyday computing tasks.

Additional Resources

AMD Fusion APU Receives “Best in Show” Award at Embedded Systems Conference [May 11, 2011]

AMD (NYSE: AMD) announced the AMD Embedded G-Series APU was named “Best in Show” for hardware at the Embedded Systems Conference by the industry analyst firm VDC Research, which has been presenting the Embeddy Awards at ESC for seven years running. The primary criteria for the hardware category are an enabling product that offers new innovation and new or significantly better functionality.

“We selected the AMD Embedded G-Series processor because it is an integrated circuit that combines a low-power CPU and a discrete-level GPU into a single embedded Accelerated Processing Unit (APU) for advanced graphics and multi-media integration,” said Richard Dean, program manager, VDC Research. “Among the benefits are the integration of the APU, which reduces the foot print size of a three-chip platform to two chips, and the overall reduction in costs across the product’s lifecycle.”

“Embedded Systems Conference showcases the best of the best in our industry and it’s very gratifying that a product we feel can change the dynamics of the industry has been recognized as the top hardware product this year,” said Buddy Broeker, director, Embedded Solutions, AMD. “The AMD Embedded G-Series platform represents a major advancement for the capabilities of embedded systems and yet still enables reduction of the key thresholds of power, area and costs. This is a trend that AMD expects to continue in the years to come.”

AMD is the only company in the industry today providing a complete roster of CPUs, chipsets, discrete GPUs, and APUs with the features and support to meet embedded system requirements.

Additional Resources

New AMD Embedded G-Series APUs Provide Thirty Nine Percent Power Reduction for Fanless Designs [May 23, 2011] (emphasis is mine)

AMD (NYSE: AMD) today announced immediate availability of two new AMD Embedded G-Series APUs (Accelerated Processing Units) with thermal design power (TDP) ratings of 5.5 and 6.4 watts, up to a 39 percent power savings compared to earlier versions1. The very low power consumption and small 361mm² package is ideal for compact, fanless embedded systems like digital signage, kiosks, mobile industrial devices and many of the new emerging industry-standard small form factors such as Qseven. This is an unprecedented low-power offering for the embedded market that features one or two low-power x86 “Bobcat” CPU cores and a discreet class DirectX® 11-capable GPU on a single die.

“We have seen many of our embedded customers deploy fanless systems even with our 15W TDP processors in the past. Today we take the ground-breaking AMD Fusion APU well below 7W TDP and shatter the accepted traditional threshold for across-the-board fanless enablement,” said Buddy Broeker, director, Embedded Solutions, AMD. “System designers can now unleash their creativity without being constrained by heat or size issues.”

A fanless solution is crucial for many small embedded systems where the added cost for an active cooling system can be prohibitive or for environments where silent operation is a key requirement. Additionally, many embedded products are deployed in harsh environmental conditions where the presence of a fan represents a potential failure point for the system. The AMD Embedded G-Series platform provides enterprise-class features and performance with the reliability, cost- and power-efficiencies these systems require.

Systems based on the new low power AMD Embedded G-Series platform include an industrial mobile device from Amtek, a Pico-ITX single board computer from Axiomtek, a Qseven form factor computer-on-module from datakamp, and a fanless digital signage platform from iBASE. Additional customers are expected to bring new products to market in the coming quarters.

Additional Resources:

High expectations on Marvell’s opportunities with China Mobile

Follow-up: First real chances for Marvell on the tablet and smartphone fronts [Aug 21 – Sept 25, 2011]

After the technical and business excellence well reflected in my previous posts Marvell seems to be on the high rise.
See my previous posts as well:
ASUS, China Mobile and Marvell join hands in the OPhone ecosystem effort for “Blue Ocean” dominance [March 8, 2011]
Kinoma is now the marvellous software owned by Marvell [Feb 15, 2011]
Marvell to capitalize on BRIC market with the Moby tablet [Feb 3, 2011]
Marvell ARMADA beats Qualcomm Snapdragon, NVIDIA Tegra and Samsung/Apple Hummingbird in the SoC market [again] [Sept 23, 2010 – Jan 17, 2011]

Update: Marvell Leads TD-SCDMA Market with Industry’s First Commercially Available Single-Chip Solution Shipping in China [June 1, 2011] (emphasis is mine)

Company showcases at Computex 2011 a suite of new smartphones, tablets and mobile hotspot devices developed for the China market powered by Marvell’s PXA920 series of high performance single-chip TD-SCDMA solutions.

… said Weili Dai, Marvell’s Co-Founder. “Marvell has raised the technology bar for the entire industry.  We believe Marvell has delivered a quantum leap to the development and adoption of the TD-SCDMA standard.  Because of this breakthrough, more than a dozen world-leading mobile OEMs are launching Marvell® PXA920 based products in China. We’re very proud to enable the next billion users of connected devices in China.”

Marvell’s industry-leading TD-SCDMA solution is designed to deliver world-class performance – 3D graphics, mobile gaming, mobile TV, and high definition video with a unified user experience across different product platforms enabled by Marvell’s beautiful and easy-to-use Kinoma® software. Additionally, the PXA920 series of products are the industry’s first TD-SCDMA solution that combines a high performance application processor and modem and enables realization of the long-standing quest for mass market smartphones priced at 1,000 RMB.  This same platform is designed to support worldwide 3G and 2G standards, allowing OEMs to rapidly deploy WCDMA smartphones, tablets, and mobile hotspot devices in China and beyond.

Marvell provides a complete solution including system-on-chip (SoC) communication processors, modems, RF, PMIC, and integrated Wi-Fi/BT/FM connectivity including 1×1 and 2×2 mobile MIMO with beamforming capabilities.  Marvell’s TD-SCDMA silicon and software solutions were developed at its Shanghai design center, home to approximately 1,000 engineers dedicated to the China market.

Update: The PXA920 opportunity was realized only in September 2011, two years later than the September 2009 launch. See:First real chances for Marvell on the tablet and smartphone fronts [Aug 21, 2011]

Marvell Up 11%: Street Says ‘Inflection Point’ [May 27, 2011] (emphasis is mine)

Shares of Marvell Technology Group (MRVL) are up $1.53, almost 11%, at $16.09 after the company last night missedfiscal Q1 estimates but forecast the current quarter ahead of consensus, based on an expectation for a pick-up in its wireless chip business.

Most analysts this morning are saying business has hit bottom and is on the way back up. Estimates are up all around, though there are no ratings revisions, as far as I can see, and price targets are mostly staying where they were.

The China Mobile (CHL) “OPhone” project for TD-SCDMA handsets could bring the company $40 million in the latter half of this year.

… in Ophone it believes it has ~80% of a 10-12M C12 TD unit oppty …

… the Q2 forecast is “a fundamental inflection point,” even though the ramp-up of wireless chips for China Mobile’s OPhone will be relatively immaterial. “We believe the company is ramping several OEMs this quarter, with one being ASUS. Previously, management indicated that it had garnered design wins for 90% of current OPhone models across eight of the top nine OEMs. The company now expects to ship to over 12 customers this year with a design win rate of ~80%.” …

With that market capitalization of Marvell went from $9.2B to $10.2B in a single day.

Marvell Technology Group’s CEO Discusses Q1 2012 Results – Earnings Call Transcript [May 26, 2011] (emphasis is mine)

Given the recent market concern surrounding our Mobile and Wireless business, I would like to take a moment to address this up front. First, I would like to stress that the mobile end market is a key area for Marvell, and we continue to invest new product development and to strengthen our infrastructure to support new customers.

As an example, we are currently supporting over 20 handset designs at new customers. In addition to our current 3G and TD offerings, our investment in advanced technologies, such as LTE, are starting to pay benefits. We are already sampling our LTE solutions at some of our key customers and believe we are well positioned to benefit when the market ramps. Although quarter-to-quarter fluctuations are hard to avoid, we believe our business at our leading customers will be sustained, and we will continue to be a significant player in this space.

Second, I want to share with you the current status of the ramp in TD products. We are winning about 80% of the TD smartphone designs on the Android and OMS platforms. Our single-chip solutions address the entire spectrum of low- to high-end TD phones, and we are firmly entrenched in the high-volume sweet spot. We believe our solutions are compelling for this market and should translate into solid growth for our TD business this year.

We remain confident that our early investment in support of the TD has been extended in China will be very beneficial to us as the majority of China’s mobile 600 million subscribers continue migrating to the smartphone market on the TD standard.

In addition, we are working with our key carrier partners and handset customers on prototypes for our next-generation TD LTE, which we’ll be sampling later this year. These new products are best in class and fully backward-compatible. We believe these investments will further distance us from our competitors in TD.

During the last quarter, we achieved a significant milestone as the first company to ship TD single-chip solutions in production volumes. We expect these revenues to more than double in the second quarter. This should provide clear evidence that our strategy in TD is successful.

Question-and-Answer Session [of the above]

Let me add a little bit more color about why is TD so important to China. There’s a lot of people — a lot of people in outside China are skeptical about the opportunities of TD in China. The way I look at it, I can explain it from a technical point of view. But then, I can speak until I’m tired, and nobody will care anyway. So I’m trying to, this time, answer you from a different angle, from a non-technical point of view.

As you know, Chinese have been run — the society has been run for 4,000 or 5,000 years of history. And over those history, they invented many new technologies hundreds of years before anybody else invented those technologies. Yes, okay, recently, okay, in the modern eras, in the cell phone, they were behind. But they were behind only for a few years. The TD-SCDMA industry standard was developed a few years later than the WCDMA 3G standards. So it’s natural for the WCDMAs to be ramping up in the rest of the world first.

However, China, with understanding the Chinese, already waited 5,000 years in history. Waiting for a few more years for ramping up all the majority of their cell phones to use Chinese phone standard. Okay, it’s of the highest priority for the Chinese people. So this, compared to anything else, this is more important than, let’s say, speeding up the deployment of 3G into China by using outside technology. And they’re only few years. And from then on the Chinese people will be labeled do not have any 3G technology. So the way I look at it, okay, that’s not going to happen.

What’s going to happen is that TD is beginning to be deployed in China for the Chinese people. They’re ramping up huge number of subscriber, and as I mentioned earlier, 600 million subscribers. Over time, those subscribers will all move to TD-SCDMA and TD LTE. The base stations already been deployed. More than 220,000 base station last year being deployed throughout the whole China, not just in the big cities. Everywhere, throughout the whole China. That’s more than base stations, the number of base stations in the largest area in, let’s say, in the U.S. in total. And this is just the new base station for China Mobile, and they continue to invest in new base stations this year and next year.

So you can see that the opportunities for us is great. The only thing, as Clyde said, is we need to just wait and see when the rest of the customer will ramp up. As the products get more mature, as the prices goes down, it will be natural for those design wins to continue to go into production. And the beauty is that we have 80% of design wins. So at least we don’t have to worry about, okay, when it actually ramps, it will be somebody else, not only us.

… there’s a 800-pound gorilla that’s out there that’s very strongly the tablet business. So every other — the vast majority of companies there working on the tablet solutions do have a challenge on trying to get the tablet market in the short term.

In the long term. In the long term, I do believe that our strength in being able to integrate the modem and the application processors will be important not just in the cell phone, in the smartphone, but also in the tablet. There are so many — because after all, the tablet — if you think about what’s in the tablet, the tablet really is a smartphone with a bigger screen. So it’s just a matter of time.

You’re asking about in the next 2 or 3 years, I do believe in the next 2 years or so when things, the dust settle down, the tablet and the smartphones really looks just the same like we have design wins like we have significantly done with in the smartphones market, but we’ll have design wins, sizeable design wins, in the tablet. For the market, they are obviously, we’ll use the type of technology, the modem technology that we developed. For this market that we don’t use our own, the modem that we don’t develop, obviously, they’ll go somewhere else.

But as I said, TD-SCDMA, we invest in TD-SCDMA, LTE, TD LTE, as well, and WCDMA. So this is at least 70%, 80% of the market of the world anyway, so that’s enough. There’s a big enough time for us to address. And so if we can address our fair share of market share for those markets, we’ll be just fine.

And so for now, for us is to invest. We have to invest in the software. We have to invest and support of the customers. We have to design new chips with more advanced technology, better and higher integrations, and make the things lower cost and so on. So the standard stuff that we do in any other businesses. So sometimes these things takes time, longer time than we expect. I understand the frustration. I also wish I could get things get done sooner, but sometimes we win some. Sometimes, we lose some, and then things get delayed. We’ll come back and recover, and then we’ll become a stronger company as a result.

Barnes & Noble NOOK offensive

Follow-up: Core post: NOOK Media LLC: the finalization of the strategic joint venture between Barnes & Noble and Microsoft [Oct 6, 2012]

Ammunition Teams with Barnes & Noble on All-New NOOK [May 24, 2011] (emphasis is mine)


Ammunition’s long-standing partnership with Barnes & Noble reached a milestone today with the announcement of the All-New NOOK, the ground up redesign of the company’s successful NOOK digital reader. Working alongside the world’s largest book retailer, Ammunition developed product concept, industrial design, and packaging for the All-New NOOK, the third e-reader and electronic publishing device to join the NOOK product line.The challenge for the All-New NOOK was to create a lower cost, full featured e-reader and to do so on a timeline that would allow it to move to market quickly. The result is a $139 device that uses eInk technology, a touch interface, and wireless connectivityto create a more immersive and personal reading experience for users. With its simple, soft, rubberized form and refined details, the All-New NOOK is by far the smallest and lightest dedicated e-reading tablet to come to market to date.Pre-orders are available at Barnes & Noble retail and online stores with a ship date on or about June 10, 2011.

NOOK work [by Ammunition]

… In addition, our team provided the retail packaging accessory strategy for NOOK Color.

The NOOK website

Highly recommended event report: Barnes & Noble Nook announcement of new ereader [TeleRead, May 24, 2011] (only a few excerpts are here, emphasis is mine)

Nook Color is the best selling Android tablet in the US and second only to the Ipad in overall tablet sales.

Compared to Kindle 3: no buttons and optimized interface makes it faster and easier to use; same size display as Kindle with 10% less size and bulk; countoured form factor so it is shaped to the hand, uses soft-touch paint; twice the battery life of the Kindle; Kindle uses reflash to change pages and until now this was the only option to address the ghosting effect, the new Nook is 85% faster.

Touch screen uses infra-red technology.  Design goal was that technology should disappear to make reading as much like a book as possible.  Will display how many pages left in a chapter.  6 different fonts with 7 different sizes.  The shop screen will give readers recommendations based on what you are currently reading. WiFi but no 3G.  Will connect automatically to AT&T hotspots.

Questions: WiFi is the dominant share in readers so went with that also helped keep the cost down.  800 MHz TI Omap chip [the same as in the Nook Color].  In hearing from customers battery life was always 1 or 2 in requirements. Two months is based on 1/2 hour reading per day with WiFi off. Nook apps only available on the Nook Color – this is a pure and simple device.  Uses Android 2.1.  Expandable up to 32Gb.  Old Nook device will be discontinued. Don’t expect it to cannibalize Nook Color sales because is aimed at a different market segment. Research suggests that some people will buy both products for different members of family. In next 3 to 5 years physical books will continue to dominate the market.  Store sales are not declining.  For touch screen worked with Neo Node. Digital revenue is fastest growing part of B&N revenue, by far.  No ads on Nooks.  Surprised at how well Apps have done.  Store managers by slightly less than 1/3 of their books regionally.

Barnes & Noble Partners with Leading Content Providers and Developers to Launch NOOK Apps™ for NOOK Color™, Best Reader’s Tablet™ [April 25, 2011] (emphasis is mine)

– NOOK Developer™ Program Brings Popular, High-Quality Applications For Customers to Play, Learn, Connect and More on Award-Winning Device
– Major NOOK Color Software Update Expands Best-In-Class Reading Experience with Most Requested Tablet Features Including Shopping For Apps in NOOK Bookstore™

NOOK Apps were introduced with the major NOOK Color software update launched today (available at no cost at www.nookcolor.com/update). The update delivers what customers want: shopping for popular apps, full-featured built-in email, an enhanced Web experience, as well as new ways for adults and children to enjoy rich content. NOOK Color v1.2 includes a platform upgrade to Android OS 2.2/Froyo, along with support for AdobeŽ AIRŽ and Adobe FlashŽ Player.

… Built on the Android OS, it is fast and easy for third-party developers to deploy existing Android-based apps to NOOK Color’s open eReading platform. With the v1.2 update, Adobe AIR is available pre-installed on the NOOK Color eReading platform, allowing developers to create and deliver rich and interactive applications for NOOK Color using tools in Adobe Creative SuiteŽ 5.5 including Flash Builder™ 4.5, and Flash Professional CS 5.5. Developers can learn more about the tools and resources available to create AIR and native Android applications for NOOK Color on the NOOK Developer portal.Barnes & Noble will continue to work with the development community – including the program’s more than 5,000 registered parties – to bring NOOK Color customers the highest quality apps, through a simple, organized method of discovery through the Shop experience. The number of NOOK Apps will continually expand as new applications are added to the growing collection. The NOOK Developer program continues to experience strong momentum with hundreds of developer requests to qualify for application submission in the three weeks since Barnes & Noble opened its submission process for qualified registrants and introduced a new suite of tools and services to accelerate application delivery and distribution.

Developers are invited to join and qualify to submit their applications by visiting www.nookdeveloper.com. Unlike other developer programs, there is no program fee for developers to participate in NOOK Developer. Developers who qualify will be able to submit paid and free apps and will receive 70 percent of any paid app purchased by Barnes & Noble customers. Developers also have the option to offer free trials to NOOK Color users.

Barnes & Noble Quickly Hits 1 Million NOOK Apps™ Downloads by NOOK Color™ Customers [May 16, 2011]

Milestone Reached Just One Week After NOOK App Shopping Made Available to All NOOK Color Customers
– Angry Birds, Drawing Pad, Fliq Calendar and Pulse Among Most Popular Apps

Barnes & Noble Introduces The All-New NOOK™, The Simple Touch Reader™ [May 24, 2011]

– Best Battery Life Ever – Up to an Incredible Two Months on a Single Charge
– Ultra-Light and Compact for Optimal Portability, Lighter than a Paperback
Full Touchscreen with E Ink(R) Pearl Display Technology for Reading Anywhere
– Optimized Display Performance Offers 80 Percent Less Flashing than Any Other eReader for the Most Immersive Reading Experience
– The Most Intuitive, Easy-to-Use eReader for Everyone
Barnes & Noble Expert Recommendations, Plus the Most Social Reading Experience with NOOK Friends™
– Pre-Order for $139 in Time for Father’s Day and Summer ReadingBarnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today expanded its bestselling digital reading offering with the All-New NOOK, The Simple Touch Reader. With a full touchscreen, NOOK™ features record-setting, extra-long battery life on the easiest-to-use, ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display, and the world’s largest bookstore available by Wi-FiŽ. Now available for pre-order at www.nook.comand at Barnes & Noble stores for just $139, NOOK will begin shipping on or about June 10. Barnes & Noble adds the All-New NOOK, a significant leap forward in the dedicated eReader category, to a product line that includes the bestselling NOOK Color™, the only Reader’s Tablet™. Based on the success of the NOOK product line, combined with focus on the absolute best reading experience, Barnes & Noble now claims more than 25 percent of the digital book market – just 18 months after launching NOOK 1st Edition™.

Barnes & Noble has always recognized the simplicity and ease that the element of touch brings to its NOOK product line, and the All-New NOOK is no exception. With a simple tap to the 6-inch touchscreen, it’s intuitive and easy to navigate, shop and read. Customers can look up words, highlight passages, adjust the font size and style or search by typing on the responsive on-screen keyboard that appears only when a customer needs it. The paper-like E Ink display features crisp, clear text that’s great for reading anywhere, even in bright sunlight. The no-glare display offers 50 percent more contrast than NOOK 1st Edition.

At only 7.48 ounces (212 grams), the artfully designed All-New NOOK is lightweight and thin – 35 percent lighter and 15 percent thinner than NOOK Wi-Fi 1st Edition™.  Lighter than a paperback, NOOK’s sleek but durable, compact design (6.5 inches high by 5 inches wide by 0.47 inches deep) makes it easy to fit in a jacket, pocket, purse or backpack, holding up to 1,000 digital books and more personal content using the expandable memory slot. Its ergonomic, contoured design with a soft-touch back makes it easy and comfortable to read, even with just one hand, and for extended periods of time.  And thanks to best-in-class battery life, read for up to 2 months on a single charge with Wi-Fi off – that’s twice as long as the other leading eReader available.

Barnes & Noble’s use of the latest-generation E Ink screen and proprietary technology offers unmatched performance on the All-New NOOK, delivering a seamless and immersive reading experience. NOOK offers 80 percent less flashing than other eReaders – whether turning pages, browsing for books or scrolling through your library. Page turns are lightning fast, using the touchscreen or well-placed side buttons, and with the new Fast Page™ feature, just press and hold a side button to quickly scan through content and skip right to the desired section.

“We set out to design the easiest-to-use, most optimized, dedicated reading device ever created and accomplished it with the All-New NOOK,” said William Lynch, Chief Executive Officer of Barnes & Noble. “Touch makes it simple to use, and the beautifully compact design makes it the most portable eReader in its class. Add to that an unmatched battery life, the most advanced paper-like touch display on the market and wireless access to the world’s largest digital bookstore, and we believe that for readers of all ages, the All-New NOOK is the best eReader on the market, and a great value at $139.”

The World’s Largest Bookstore in Your Pocket
With the All-New NOOK, customers can enjoy a wide variety of digital content, all at their fingertips. Shop for everything from new releases and current bestsellers to classics and more, all in a single search. The NOOK Bookstore™ offers one of the most expansive digital catalogs of more than two million books, magazines and newspapers. Enjoy helpful recommendations from Barnes & Noble’s experts, personalized based on customers’ favored authors and genres, to decide what to read next. Have more than 80 popular national and local market newspapers and magazines from the NOOK Newsstand™ automatically delivered to NOOK the moment they’re released, including The Wall Street Journal, The New York Times and USA TODAY, as well as Forbes, Reader’s Digest, Discover, Fast Company and New York magazine. All periodicals are available for subscription with a 14-day free trial or via single copies.

Most NOOK Books™ are $9.99 or less, including most of The New York Times Bestsellers, plus there’s over a million free classics. Enjoy more than 100,000 titles from independent publishers and self-publishing authors using Barnes & Noble’s PubIt!™ digital publishing platform. Young readers will find more than 12,000 NOOK Kids™ chapter books in Barnes & Noble’s world’s largest collection of digital children’s content. Sample NOOK Book titles for free and download all content wirelessly over a Wi-Fi connection in just seconds.

When customers visit Barnes & Noble stores with their All-New NOOK, the shopping and reading experience gets even better. Connect to free and fast Wi-Fi and browse complete NOOK Books for free through the company’s innovative Read In Store™ program and get exclusive content and special promotions through the More In Store™ program. NOOK customers receive access at more than 24,000 AT&T Wi-Fi hotspots, as well as other personal and public hotspots to browse, buy and download new content wirelessly.

Get Social with NOOK Friends
Another way NOOK customers can learn more about great books is through NOOK Friends, an exciting social experience previously available only to NOOK Color customers. From the home page, customers can see book recommendations from friends.  See what your friends have posted about their current read, swap recommendations, share reading status, favorite quotes, and much more. Through TwitterŽ and FacebookŽ integrations, right from their current book, customers can tweet the title they’re reading, post on their Facebook wall and see what their NOOK Friends “like” on Facebook. With Barnes & Noble’s exclusive LendMeŽ technology, you can also lend eligible books to your friends at no cost for 14 days, and see and request to borrow friends’ LendMe books.

And coming in the next few weeks, Barnes & Noble will offer a new custom website, mynook.com, where customers can get recommendations from Barnes & Noble expert booksellers and NOOK Friends, access their NOOK Library™, and manage their device.

Read Your Way
Customers can customize their All-New NOOK and reading experience to their liking. Choose from 7 font sizes and 6 font styles. NOOK owners can personalize their device with one of Barnes & Noble’s screen savers or transfer personal photos (JPG, PNG, BMP and GIF) to make NOOK their own, and choose from a complete line of exclusive, new NOOK accessories (www.nook.com/accessories) to show their style wherever they go. They can also create personalized My Shelves to organize their NOOK Library and group reading content similar to their bookcase.

Read Everywhere
A customer’s entire NOOK Library follows them wherever they go. They can also easily transfer personal EPUB and PDF files to their All-New NOOK device to read documents on the go using the 2GB internal memory or a microSD™ card. Since the All-New NOOK is built on Android™ Operating System 2.1 and uses Adobe technology, device owners can also borrow digital books from their local library, a feature Barnes & Noble has always offered to NOOK device customers. Customers can also read seamlessly, accessing their NOOK Library and sync the last page read across their NOOK devices and their favorite mobile and computing devices using Barnes & Noble’s free line of eReading software (www.bn.com/freenookapps).

Availability
The All-New NOOK can be pre-ordered for $139 today and is expected to begin shipping on or about June 10, making it the perfect gift for dads and grads, and a great addition for every book lover’s summer reading wish list. Experience the All-New NOOK at www.nook.com or at the NOOK Boutiques™ and displays in one of Barnes & Noble’s more than 700 bookstores. With The Barnes & Noble Promise™, the company offers unmatched customer support in neighborhood Barnes & Noble bookstores, as more than 40,000 booksellers across the country are ready to assist customers with setting up their NOOKs or choosing their next great read. The company also continues to provide award-winning customer service support via phone and email. The All-New NOOK will also be available beginning next month at Best Buy, Walmart, Staples and Books-A-Million, along with NOOK Color.

About NOOK™ from Barnes & Noble
Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color™ Reader’s Tablet™, the best-value on the tablet market ($249), features a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The All-New NOOK ($139), the Simple Touch Reader™, is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMeŽ technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples and Books-A-Million.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone(R), iPod touch(R), Android™ smartphones and tablets BlackBerry(R), PC and Mac(R). Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en espańol™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

Nook Color e-book reader review from Consumer Reports [Nov 17, 2010]

Barnes & Noble Expands Award-Winning NOOK Color™ Reading Experience with the Most Requested Tablet Features [April 25, 2011]

– Reader’s Tablet™ Now Offering Popular Apps, Email, Enhanced Web Experience and New Rich Content for Adults and Children
– Customers Can Explore One of World’s Largest Digital Bookstores Featuring New NOOK Apps™, More than 2 Million Books, 150 Interactive Magazines and Newspapers and More Than 12,000 Children’s Chapter and Picture Books
– At Only $249, the Easy-to-Use, Full-Featured NOOK Color is the Best Value in the Tablet Market, Offering a Great Alternative to Expensive Tablets
– Exciting Free Software Update Now Available to All Current and Future NOOK Color CustomersBarnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today that it added significant new features and content to the NOOK Color Reader’s Tablet, making what has already been acclaimed as the best reading device on the market, the best tablet value on the market at just $249. With a major update to its bestselling device, Barnes & Noble is delivering more of what NOOK Color customers want: shopping a broad collection of popular apps, staying connected with full-featured, built-in email and an enhanced Web experience. In addition, NOOK Color’s reading experience gets even better with enhanced books featuring in-page video, new interactivity in digital children’s picture books, and now over 150 interactive magazines and newspapers, including new popular titles like The Economist and Food & Wine. All current and future NOOK Color customers can experience all of the great new features in v1.2 now available at www.nookcolor.com/update and provided for free over the air (OTA) via Wi-Fi to customers beginning next week.

“NOOK Color offers the best reading experience of any device, and now delivers the most popular tablet features such as engaging apps so customers can play, learn and explore, free, built-in email, an Android operating system update for enhanced Web browsing and more interactive content,” said William Lynch, Chief Executive Officer of Barnes & Noble. “With our new NOOK Apps program, we’ve partnered with the world’s best publishers and developers to offer popular brands like Angry Birds, Epicurious, Uno, Lonely Planet, Dr. Seuss, Little Critter and many more quality and entertaining applications. These and other enhancements, plus new ways for adults and children to experience exciting content, make NOOK Color a great alternative to paying double the price – or more – for an expensive tablet. Our easy-to-use, full-featured Reader’s Tablet is available for only $249, and presents the best value of any tablet on the market.”

Introducing NOOK Apps
NOOK Color customers can get even more out of their Reader’s Tablet – built specifically for reading and complementary experiences – with a collection of top quality apps specially designed to take advantage of NOOK Color’s stunning 7-inch color touchscreen and to keep the whole family entertained, engaged, connected and organized. Enjoy great games like Angry Birds, Uno and More Brain Exercise, and stay up-to-date on news and weather with Pulse and My-Cast. Learn new languages with Lonely Planet Phrasebooks apps, and try new recipes with the app from Epicurious. Keep sharp with pre-loaded crossword puzzles, chess and Sudoku. Stay organized with calendar apps, relax with streaming music from PandoraŽ Internet Radio and spark creativity in children with Drawing Pad and more fun apps made just for kids like Sandra Boynton’s Going to Bed Book.

NOOK Color customers can easily discover and download apps in seconds from Shop on NOOK Color, so they can browse complementary apps alongside books, magazines and other content. Customers can explore a growing collection of more than 125 favorite NOOK Apps from leading third-party developers and content providers in categories including Play, Organize, Learn, Explore, Lifestyle, News and Kids. The NOOK Apps offering will continually expand as new high-quality applications, optimized for NOOK Color, are added from the large and growing number of qualified developers and content providers submitting their applications through the company’s new app submission process.

Barnes & Noble offers a selection of free NOOK Apps – including calendar and notes apps, requested by NOOK Color customers – and paid apps, with approximately half of the collection available for $2.99 or less and the vast majority priced at $5.99 or less. Customers will easily find their newly downloaded or preloaded apps by tapping the NOOK Apps button on the Quick Nav menu or Apps section in their library, as well as through the newly refined search. All updated NOOK Color devices will now include NOOK Email™ and NOOK Friends™ apps preloaded in addition to Pandora Internet Radio, Crossword Puzzle, Sudoku, Chess, Contacts and Gallery.

Stay Connected with Email
NOOK Color now helps customers stay connected with the full-featured free NOOK Email application built in to organize Web mail accounts in one inbox. Given NOOK Color’s compact design that fits easily into a purse, jacket or bag, email was one of the most-requested features requested by customers. Connect to Wi-Fi to check and send emails with a full-screen virtual keyboard, making it easier than ever to stay in touch while on the go. NOOK Email works across the top Web mail services including Yahoo! Mail, Gmail™, AOL and Hotmail.

Updated Platform and a More Complete Web Experience
NOOK Color’s update to Android OS 2.2/Froyo offers system improvements, enhanced browser performance and a more complete Web experience giving customers access to enjoy even more video, interactive and animated content. NOOK Color now includes support for AdobeŽ FlashŽ Player. Surfing the Web is even better with the ability to easily switch between larger desktop or mobile Web experiences and enhanced pinch and zoom. Additional enhancements include improved global search and quick settings such as battery indicator, shortcuts to settings and audio.

Enhanced Reading Experience and More New Rich, Interactive Content to Enjoy
Designed for people who love to read everything in rich color, NOOK Color now has even more engaging and rich content, plus a sliding page turn animation, requested by customers. Easily access personal files transferred to NOOK Color on your customized Home screen.

By exploring Barnes & Noble’s more than 2 million digital titles, one of the world’s largest collections of digital reading content, customers will find even more exciting and engaging content to enjoy on NOOK Color.

  • NOOK Kids™: Barnes & Noble’s state-of-the-art NOOK Kids digital picture book experience – the first with the innovative Read to Me™ feature – has been expanded with 15 new Read and Play™ titles that bring animation, activities and stories together. In NOOK Color’s innovative Read and Play books, children can interact with their favorite characters and enjoy activities built right into the story they’re reading. Whether it’s drawing with Fancy Nancy or making the dogs go in Go, Dog, Go!, parents and children will enjoy narration, animation and interactivity that fits into the story and plot lines of new Read and Play titles including Splat the Cat, Are You My Mother?, Caps for Sale, Little White Rabbit and more, now available to explore and enjoy.

With more than 350 NOOK Kids digital picture books and more than 12,000 children’s chapter books, Barnes & Noble offers the world’s largest collection of digital content for children. Children can choose stories featuring popular characters like Nickelodeon’s Dora The Explorer and SpongeBob SquarePants, and Disney favorites like Mickey and Minnie Mouse, Snow White and Cars.

  • NOOK Books™ Enhanced: Watch that appetizing recipe being made step-by-step or learn how to perfect yoga poses with embedded video and audio in cookbooks, health and fitness, biography, photography and travel books, along with other interactive content on NOOK Color. With more than 225 multimedia titles (and growing), Barnes & Noble offers instructive content including Knitting for Dummies, You: Raising a Child and ELLE: Workout Yoga starring Brooklyn Decker. Learn more about bestselling books from authors including David Baldacci, Pat Conroy, Russell Brand, Keith Richards and many more.
  • NOOK Newsstand™: Dozens more favorite magazines and newspapers are now available on NOOK Color – the first reading device to offer popular newsstand titles in rich, full color. From Us Weekly and Elle to The New York Times and The Wall Street Journal, NOOK Newsstand delivers your morning paper and latest magazines right to your NOOK Color, ready to read in an amazing new way. With enhancements to magazine navigation on NOOK Color, it’s even easier to enjoy the full-color, digital edition of the print magazine, including Barnes & Noble’s innovative ArticleView™ feature.  Barnes & Noble continues to build its NOOK Newsstand offering, now with more than 150 top full-color magazines and newspapers including recent additions such as OK! Magazine, ESPN The Magazine, Travel + Leisure, National Geographic Kids, Every Day with Rachael Ray, Dwell, Outside, Saveur, The Onion, PC Gamer, Family Handyman and many more. All can be enjoyed with a 14-day free trial, via subscription or purchased in single issue form.

Get Social with NOOK Friends
With the new NOOK Friends App (Beta), NOOK Color creates the go-to social network for people who love to read, and offers even more ways to connect. Customers can create a group of NOOK Friends to easily swap books, get a friend’s take on a new bestseller, discover great new reads or see if someone’s enjoying a book they recommended on the Friends’ Activity tab. NOOK Color customers can view their NOOK Friends’ content ratings and reviews, shared quotes, recommendations and how they’re progressing on their latest book. Check out all or individual NOOK Friends’ LendMe™ books available and track all current and pending sharing activity. Updates to NOOK Color also make it easy for customers browsing the great content available in Shop to share which products they “Like” on Facebook and view how many other Barnes & Noble customers “Like” it, too.

NOOK Color v1.2 Now Available
NOOK Color customers can experience all of the great new features in v1.2 immediately at no cost via manual download at www.nookcolor.com/update. A free over-the-air (OTA) update will begin rolling out to customers via Wi-Fi over the coming weeks. Experience the new NOOK Apps and other exciting new features at the NOOK Boutique™ or display in one of Barnes & Noble’s more than 700 bookstores across the country or by visiting www.nookcolor.com. NOOK Color, along with NOOK devices, can also be found at Best Buy, Walmart, Staples and Books-A-Million.

Barnes and Noble NOOK COLOR eBook Reader Tablet [Nov 7, 2010]

Nook Color Goes Froyo [April 25, 2011]

Nook Color Review: Get the Scoop on the Barnes & Noble Nook Color [eBook Readers Resource, Feb 16, 2011]

As one would anticipate, the 7-inch, 1024 x 600 resolution LED-backlit color screen takes up most of the front portion of this reader. Note that the In-Plane Switching (IPS) display utilized here is the same screen technology used in Apple’s iPads and iMacs. Barnes & Noble however, has customized the Nook with its proprietary VividView technology which fully laminates the screen coating, thereby significantly reducing the glare.

… despite its VividView treatment, the Nook Color’s IPS display remains pretty reflective, thus, it still doesn’t quite match up to e-ink technology when it comes to providing a glare-free reading experience.

Nook Color review [Engadget, Nov 16, 2010] (emphasis is mine)

It’s hard to believe we’re already writing a review of the Nook Color, considering Barnes & Noble’s first foray into the e-reader world was revealed just over a year ago. In that time, the company has gone from no presence in e-books to owning 20 percent of the marketshare, and now has moved from a somewhat sluggish hybrid E-Ink / LCD device to a full color, tablet-like product. …

… the front of the device is eaten up mostly with that 7-inch, 1024 x 600 IPS display. …

… As we said, the screen is of the 7-inch LCD variety, and at the 1024 x 600 resolution, looks reasonably dense (from a pixel perspective) with a 178-degree viewing angle. Barnes & Noble is particularly proud of the screen, which the company says utilizes its “VividView” treatment to provide less glare. What that really means is that the screen coating is fully laminated against the display itself, making for less tiny, almost-imperceptible unglued areas which can catch light. Still, the display is pretty reflective, making reading in bright locations (like on a subway with stark fluorescent lighting) sometimes difficult. …

… Web browsers and gaming aside, the main focus of the Nook Color is that it’s an e-reader — so how does it fare in that department?

First let’s get something out of the way. Obviously this isn’t an E-Ink screen, so you have to decide if you’re on board or not for reading on an LCD display. If you’re entertaining an iPad or Galaxy Tab, we’ll assume this screen technology is not going to deter you from using the device as a reader. For us, the display tech isn’t a major hang-up — in fact, lots of the staff have been using iPads as reading devices with little to no trouble.

So as far as screen tech goes, the Nook Color looks gorgeous as an e-reader for standard books and goes one step beyond, delivering magazines and children’s books the way they were meant to be viewed. For standard e-book reading, there are tons of options for formatting, fonts, and coloring — even those with poor eyesight should be able to find settings that make the reading experience enjoyable. We really liked reading with the Color, and even though the device doesn’t sport animated page turns (a la the iPad), it does offer great options for notation and word or phrase discovery (you can do dictionary, Google, and Wikipedia searches right from a contextual menu). We also loved that you’re able to share quotes or info about what you’re reading via email, Twitter, or Facebook.

For magazines, the reading format is a bit different. The full pages of the magazine are displayed on the screen, and you can swipe left and right to move through them. What’s even better, however, is a scrubber (for lack of a better term) that you’re able to bring up just below your magazine content which lets you quickly jump through the magazine and then zoom into a page you want to read. We found this option great for skipping ads. Once in a magazine page, you can zoom and pan to see photos up close or read, but the Nook Color also provides a novel (no pun intended) option called ArticleView which lets you break out text on the page into a strip down the middle of the screen with plain, clearly readable content inside. It’s a great idea that worked most of the time. Sometimes, on pages with lots of captions or cutaway text it didn’t seem to capture everything. As avid magazine readers, we really love the option of a unified method of getting periodicals, and the Nook Color is the first device to actually show that it can be done without a tremendous amount of effort (and surprisingly little lost). There’s clearly room to grow in this area (and a lot of content still to nab — the current magazine catalog is only about 70 strong), but we like where it’s headed. We hate to beat a dead horse, but as with the rest of the interface, the magazine experience is hampered by the sluggishness of the UI.

The Nook Color also offers newspapers delivered daily, but we’re not quite as psyched on the layout of the traditional dailies. We found the page ordering and design of these digital editions confusing and clunky. There’s likely a hybrid of what Barnes & Noble is doing with magazines and what the company does with books for these publications — but the current state of daily papers is a bit of a mess on the platform.

The final piece of the puzzle is B&N’s push into the kids’ book market with its new formatting that not only allows children and their parents to page through full color versions of popular kids titles, but introduces a “read to me” function. The premise is rather simple: a professional voice actor reads the copy out loud through the Nook Color’s speaker, and a child can follow along. We’re sure this will be a quality addition to a parent’s arsenal of options for keeping the kids happy. We did have a few issues with some audio skipping early on in one of the books we tested, but it went away quickly and didn’t return. The kids books also offer a scrubber similar to the one found in the magazine section. One thing of note — loading these volumes takes a little more time — though overall the feature worked as advertised.

Amazon Tablet PC with E Ink Holdings’ Hydis FFS screen

Follow-up: $199 Kindle Fire: Android 2.3 with specific UI layer and cloud services [Sept 29, 2011]

See also:
Hydis
E Ink Holdings (8069.TWO) Initiate at Buy: Dual Growth Engines to Propel Earnings [comprehensive 32 pages evaluation by Citi Investment Research & Analysis, a division of Citigroup Global Markets Inc., Aug 4, 2011] HIGHLY RECOMMENDED READ and NOT ONLY FROM PURE SHARES AND FINANACIALS
POINT OF VIEW

Updates: E Ink suspending FFS panel production cooperation agreement with LG display [Nov 25, 2011]

E Ink Holdings (EIH) will suspend a cooperation agreement it signed with LG Display for the production of FFS (fringe field switching) LCD panels and will buy back a sum of corporate bonds (CBs) issued by its Korea-based subsidiary Hydis Technologies from LG Display, according to EIH.

EIH’s production of FFS wide viewing angle panels will not be affected by the suspension of cooperation as EIH has teamed up with Taiwan-based Chunghwa Picture Tubes (CPT), utilizing the panel maker’s 6G production line to produce FFS panels, said industry sources.

Hydis will also continue to hold the patents pertaining to the production of FFS panels although it may lose some orders from clients in Korea, indicated the sources.

The book value of Hydis’ CBs held by LG Display totals KRW34.257 billion (US$30.5 million), EIH revealed. EIH’s board of directors has approved the company’s plan to invest US$30.5 million for the purchase of Hydis CBs, according to a Chinese-language Commercial Times report.

CPT sees small-size flat panels increase in July [Aug 11, 2011]

CPT will begin volume production of 10.1-inchFFS LCD panels soon, with 7-inchFFS models to follow in September, the company said.

Amazon 10-inch tablet PC to start mass production in 1Q12 [Aug 31, 2011]

Mass production of Amazon’s 10.1-inch tablet PC reportedly will be conducted in the first quarter of 2012 with Foxconn Electronics (Hon Hai Precision Industry) to handle the orders, according to sources from upstream component suppliers.

In addition to the tablet PC, Amazon also outsources its Kindle e-book reader to Foxconn with an estimated volume of 15-18 million units, accounting for 60-70% of global e-book reader shipments of 25-30 million units in 2011.

Amazon’s 7-inch tablet PC, which is supplied by Quanta Computer, is expected to start shipping in October, the sources added.

Amazon Tablet rumour round-up [Aug 31, 2011]

Specification details for the tablet PC are sketchy. The Boy Genius Report claims there will be an entry-level tablet (presumably the 7in device), codenamed ‘Coyote’ that will feature a dual-core Nvidia Tegra 2 chip, while the ‘Hollywood’ will be the larger higher-end tablet PC and will sport the new ‘Kal-El’ quad-core mobile chip.

First announced in February during Mobile World Congress in
Barcelona, the new Kal-El quad-core chip is capable of displaying 1440p video on a 2,560×1,600 pixel display. Nvidia also claimed the chips can help deliver up to 12 hours of battery life.

Researcher at Forrester, Sarah Epps, speculated that the Amazon tablet could come with a $299 price tag in the US, that nearly half the price of many existing Android tablets, and while the price would initially result in a loss for Amazon, it could help to send sales soaring. There’s no doubt that a cheaper price point can cause a surge in sales. After all, HP recently revealed it will manufacture another batch of its TouchPad tablet PC,  following “unfulfilled demand” after it slashed the price to $99 in the  US and £89 in the UK on announcing it was to discontinue the device.  Epps says the $299 (£183) price tag closer to what most consumers want  to pay for a tablet, based on a Forrester survey. However, some rumours  on the web suggest the tablet PC might be a little higher in price.

E INK HOLDINGS AND CPT COOPERATE TO EXPAND EREADER AND TABLET MARKETS[July 19, 2011]

Chunghwa Picture Tubes, Ltd. (TAIEX: 2475; “CPT”) and E Ink Holdings Inc. (TAIEX: 8069; “E Ink”) jointly announced today that each of their board of directors had passed a resolution, enabling E Ink to make an investment into CPT with a view to strengthen their collaboration in technology and in production capacity. Through this investment and cooperation, both companies expect to further expand electronic paper and FFS (Fringe Field Switching) panel business. The strategic alliance will further solidify their existing leadership position in eReader, tablets and other mobile devices markets.

The investment will be a total of NT$1.5 billion [US$ 52M] in the form of unsecured convertible bonds issued through private placement in Taiwan. The conversion price will be at NT$3.25 per share. This issue, expected to be completed by the end of July this year, is for a period of 3 years.

This investment enables the expansion of panel production capacity and exchange of related technological information between the two companies. This investment is also aimed at improving the utilization of CPT’s production lines and enabling them to focus on higher-end value-added products.

“This cooperation will strengthen E Ink’s capacity to meet the demand of the fast-growing eReader market while CPT can better utilize their 6th-gen fab,” says E Ink’s Chairman Scott Liu. “More importantly this strategic alliance will expand the relevant markets for both companies”.

The co-operation is expected to result in an integrated supply chain. CPT will also manufacture FFS LCD displays, thereby expanding Hydis’ FFS manufacturing capacity. FFS technology based LCD are the market share leaders in displays for tablets and other mobile devices, just as E Ink’s dual pigment ePaper technology is the market share leader for eReader displays. E Ink’s investment will secure a steady supply of display panels for both its EPD and FFS business.

How Amazon Could Disrupt the Android Tablet Market [Aug 8, 2011]

… the center of its design would be on reading books. That appears to be true, as multiple sources tell me that it will have the best reading experience of any tablet on the market. … Apparently, the company’s key goal is to make the tablet very inexpensive and then use a new business model to own the Android tablet market.

… while its tablet could marginally compete against Apple, this is not the company Amazon is going after with its tablet offering. It is smarter than that. Rather, I believe Amazon’s goal is to be the market leader in Android and be the top seller of tablets with this mobile OS.

… Amazon may actually sell it for as much as 20 to 25 percent below cost. In this situation, think of the tablet as a razor and the Android Appstore, UnBox movie service, and music service as the blades, which can be sold to users over and over again.

Now imagine how this could affect the other Android vendors that are making tablets. If Amazon provides a product that is sold under cost with the goal of making up the rest of the cost and profit from apps, services, and even advertising, it could give all of the other Android vendors a serious run for their money. And, given Amazon’s deep ecosystem, other Android vendors would find it very difficult to compete against it. When measuring by units shipped, this method could make Amazon the king of Android tablets very quickly. In fact, I would go as far as to say that it could “own” the Android tablet market.

Amazon to launch tablet PCs in August-September, say Taiwan component makers [June 22, 2011] (emphasis is mine)

Amazon is poised to step into tablet PCs and will launch models as son as August-September, with targeted global sales of four million units for 2011, according to Taiwan-based component makers.

The timing of launch is to meet the peak sales period prior to Thanksgiving in the US and the year-end holidays in the US and Europe, the sources pointed out.

Amazon adopts processors developed by Texas Instruments, with Taiwan-based Wintek to supply touch panels, ILI Technology to supply LCD driver ICs and Quanta Computer responsible for assembly, the sources indicated. Monthly shipments are expected to be 700,000-800,000 units.

Amazon will provide streaming movie services for users of its tablet PCs, the sources noted.

End of Updates

Quanta receives tablet PC orders from Amazon, say upstream sources [May 3, 2011] (emphasis is mine)

Taiwan-based notebook maker Quanta Computer has recently received OEM orders from Amazon for its reported tablet PC and the device will also receive full support from Taiwan-based electrophoretic display (EPD) maker E Ink Holdings (EIH) for supplying touch panel as well as providing its Fringe Field Switching (FFS) technology, according to sources from upstream component makers.

The device’s monthly orders during the peak season are expected to reach about 700,000-800,000 units and Quanta is expected to start shipping as soon as the second half of 2011 with the orders to contribute more than NT$100 billion (US$3.5 billion) to Quanta’s annual revenues in 2011, the sources noted. In response to the report, Quanta declined to comment on its clients.

In addition to Amazon, Quanta is currently also the tablet PC OEM partner of RIM and Sony, while the company has also been aggressive in contact with Lenovo in hoping to land orders from the company for its second-generation LePad.

The sources pointed out that Amazon’s Kindle still has strong sales, but the e-book reader is currently still unable to successfully cut into the markets outside of North America and Europe; therefore, Amazon internally plans to reduce Kindle’s market price to attract consumer demand from the education and consumer market, while will push tablet PC using its advantage in software and content resources to challenge iPad2.

EIH has also recently been in contact with a Taiwan-based small- to medium-size panel maker [presumably CPT, see below] and is aiming to book up the maker’s full capacity through a private investment and will fully supply the capacity to Quanta and such strategy will allow EIH to gain more profit from the patents of its FFS technology.

Update: Amazon Turns to Taiwanese Manufacturers for Tablet Rollout  [June 1, 2011]

Planning to roll out own-brand tablet PCs in September this year, online store Amazon.com has reportedly contracted Taiwan`s manufacturers to supply components and assemble the computing devices.

E-Ink Holdings Corp.`s Hydis Technologies Co., Ltd. will supply the unique Fringe Field Switching (FFS) display technology; TPK Holding Co., Ltd. and HannsTouch Solution Inc. will supply touch panels; and Quanta Computer Inc. will assemble the computers.

Informed sources pointed out that Amazon.com will ship around 800,000 tablets a month as the first step of its plan to snatch up over 20% of global market for non-iPad tablets, which numbers around 15-20 million systems a year.

Industry executives estimated Amazon.com`s tablet contracts would bring in Quanta revenue of NT$24-30 billion (US$827.5 million-US$1 billion at US$1: NT$29) and boost its earnings this year alone. They said Amazon.com purposely contracts Quanta instead of Foxconn Electronics Inc. because Apple Inc. has signed up the No.1 contract electronics manufacturer to assemble its iPad and iPhone.

Industry executives estimated Amazon.com`s tablets would be more attractive than Motorola`s Xoom and Samsung`s Galaxy for their lower prices.

Update: Why Amazon Will Enter the Overcrowded Tablet Market [May 23, 2011]

In a recent interview with Consumer Reports, Amazon CEO Jeff Bezos was asked if Amazon would make a tablet. He coyly responded with the comment “stay tuned” but gave no other specific details about a product of this nature. He basically confirmed, however, that something like this was in the works. He also pointed out that if Amazon made a tablet device, the reading experience would be at the center of its design.

My sources in Taipei say that the actual product is set to debut in time for the holidays and that the device will use a display similar to the one in the Nook and the Galaxy Tab. They also tell me that the original RFQ wanted a screen that could switch between an easy-to-read black and white E Ink-like display and a color LCD, but that this type of screen, which is already in the works by at least two vendors, will not be ready for the market until at least 2012 or early 2013. So Amazon was forced to use a 10-inch screen that was available now, which is LCD-based. It will also reportedly have a 7-inch model. And I am hearing it will sport a new version of Nvidia’s Tegra quad-core chip and will be using Android as its OS.

E Ink April revenues down sequentially [May 9, 2011] (emphasis is mine)

Taiwan-based electrophoretic display (EPD) maker E Ink Holdings saw April consolidated revenues of NT$2.465 billion (US$84 million) decreasing 26.59% on month but increase 45.41% on year. January-April revenues of NT$12.551 billion rose 87.11% on year, according to the company.

The sequential drop was because Hydis Technologies, its subsidiary in South Korea, delayed shipments of FFS panels to the third quarter of 2011, E Ink indicated.

So manufacturing capability seems to be under significant overhaul to prepare for the H2 CY11 en masse delivery (higher yield) of FFS panels and/or higher quality versions (see below ex. AFFS V, AFFS+).

CPT develops FFS panel and aims to cooperate with E Ink [Jan 21, 2011] (emphasis is mine)

Chunghwa Picture Tubes (CPT) has started development of FFS (Fringe Field Switching) panels and expects to cooperate with E Ink Holding (EIH) and support EIH’s Korea-based subsidiary Hydis’ production capacity to fulfill demand.

Panel makers noted that IPS and FFS panels are not easy to produce, hence CPT will not be able to start mass production immediately. Furthermore, capacity for wide viewing angle panels such as IPS is limited, and panel makers will need some learning time before going into mass production.

E Ink`s Subsidiary Hydis Wins Big Order from International Customer [August 16, 2010]

Hydis has ramped up production of FFS products to 75% and lowered that of e-paper products to 25%, compared to 50:50 before.

Hydis to supply IPS panel for Samsung tablet PC, says Digitimes Research [Sept 8, 2010]

LG Display Inks E-Paper Deal [Dec 29, 2009] (emphasis is mine)

The agreement will allow LG Display to tap Hydis’ fringe-field switching technology, which enables liquid crystal displays to be viewed under sunlight and improves their viewing angle.

In return, LG Display will provide consulting to Hydis on production efficiency and quality. Both companies will also work together to source for materials.

Apple’s iPhone 4: Thoroughly Reviewed [June 30, 2010] (emphasis is mine)

The display panel itself uses a subset of IPS (In Plane Switching) display technology called Fringe Field Switching (FFS). Where IPS switches the crystal polarization in the plane of the display with two opposing electrical substrates composed of semi opaque metals (which decreases transmission and viewing angles), FFS uses considerably less metal by arranging the electrodes in a comb [fésű] like structure.

The result is that there’s considerably less metal in back and in front of the pixel, resulting in much higher transmission of light through the display, and higher brightness for a given backlight level. Using FFS to drive pixel switching is critical here because of the high dot pitch in the iPhone 4’s display.

http://www.tftcentral.co.uk/speccontent.htm

IPS (In Plane Switching) was introduced to try and improve on some of the drawbacks of TN Film. It was developed by Hitachi and was dubbed “super TFT”. They improved on viewing angles up to about 170H. This was done by controlling liquid crystal alignment slightly differently, but unfortunately, can affect response rate of the pixels. As such they are not as good for gaming as TN panels. IPS panels were later developed into Super-IPS (S-IPS) panels by their main manufaturer now, LG.Display (formerly LG.Philips). Production costs were lowered which has meant they have become more widely used. S-IPS offer perhaps the most accurate colour reproduction available in the TFT panel market, and the widest viewing angles as well. They are also free of the off-centre contrast shift which is evident on VA matrices, and as such are commonly the choice of graphics and colour professional displays. Response times were traditionally behind those of TN Film and VA panel variants, but modern IPS panels using response time compensation (RTC) including the new generation of Horizontal IPS (H-IPS),Enhanced S-IPS and Advanced Super IPS (AS-IPS) panels can offer responsiveness to rival both. For more information, see our detailed panel technologies guide.

Hydis website: Greater Outdoor Readability ¦ Tablet Applications

The AFFS technology applied in VIEWIZ tablet applications ensures perfect readability in any environment, even under bright sunlight, and allows you to enjoy the entertainment longer with low power consumption, high brightness, and a fast response time. AFFS’ outdoor readability is significantly improved through lowering the reflectance level of the panel surface. (<1% at white and <0.5% at black)

Hydis website: Low Power Consumption ¦ Mobile Applications

For portable applications, the lower the amount of power needed; the better. Commonly mobile LCD manufacturers must sacrifice transmittance for cost-effectiveness, or reduce the viewing angle to lower power consumption. However, due to its effectiveness in transmittance technology, AFFS manages to reduce power consumption by 30 percent than that of TN for mobile phone applications without sacrificing any of the visible benefits. 

More AFFS information from the Hydis website: AFFS Technology, AFFS Progression, AFFS Concept, Technological Benefits, Sunlight Visibility ¦ Mobile Applications, Fast Response Time ¦ Tablet Applications, Scratch Prevention ¦ Tablet Applications, Low Power Consumption ¦ Notebook Applications, Increased Color Reproduction ¦ Notebook Applications, Increased Transmittance ¦ Notebook Applications, AFFS+: True Evolutionary Progress, AFFS+ Concept: True Mobile Lifestyle Technology, Technological Benefits: True Viewing Pleasure

Motion Computing F5 [review] — Superior display technology [Sept 15, 2009]

While the original Hydis AFFS was not an outdoor display, AFFS+ adds reflective areas to what is essentially a transmissive design, and also adds special polarizers and cell design optimized to reduce surface reflectance. As a result, AFFS+ screens are bright and vibrant indoors while being amazingly vibrant and readable outdoors, combining the best of both worlds better than any of the older transflective displays can.

One problem we faced when reviewing this latest version of the Motion F5 was that the original was already so good. The Hydis AFFS display with Motion’s View Anywhere technology on our “old” F5 was already excellent, and so the difference between it and the latest AFFS+ with all the trimmings was not as large as it would have been comparing the new F5 with a standard display.

That said, below are some comparison shots. The first picture shows the new (black housing) and the older F5 (gray housing) side by side outdoors, facing away from the sun. The first thing you notice is that, at full brightness, the new display is considerably brighter. That can make a difference in readability.

Motion Computing J3500 [review] — Fantastic display [June 22, 2010]

The LCD in the J3500 uses AFFS+, an evolutionary advance to AFFS that lowers power consumption and increases outdoor readability. It has a resolution of 1280 x 800 pixel and uses an LED backlight. Brightness is about 320 nits, but thanks to the AFFS+ technology you’d swear it was a lot more than that. Since the display essentially uses transmissive technology with certain transflective features, the screen is bright and crisp indoors while being amazingly vibrant and readable outdoors.

In everyday use, the J3500 display’s outdoor performance is excellent. The perfect viewing angle from all directions means you never have to tilt and angle the tablet to see what’s on the screen. The display itself excels in eliminating unwanted reflection or diffusion. Where other displays appear matte or milky or are overcome with reflections, the J3500’s stays perfectly readable. In head-on, direct sunlight the display is still readable, here thanks to the inner reflectance of the Hydis LCD.

How does it all work? Hydis claims that the reflective polarizer used in AFFS+ displays lowers surface reflectance and minimizes screen scattering. They claim a screen reflectance of under 0.3% (and here I assume the value supplied by Hydis means total reflectance of all surfaces). Given that the effective contrast ratio of an LCD used outdoors is computed as 1 + (emitted light / reflected light) and that average sunlight is about 10,000 nits, the J3500 screen has an effective contrast ratio of 1 + (320 / >.003 x 10,000) = 1 + >10.66 = >11.66. On our scale that means “definitely readable in sunlight” and subjective viewing tests confirm that.

Gartner has already indicated Amazon’s Android/tablet strategy 6 weeks ago: Curated App Stores, Security, And Why The Next Kindle Will Be An Android Device [March 23, 2011] (emphasis is mine)

There has been some serious rhetoric against Apple’s “walled garden” approach in recent months but, like it or not from a philosophical standpoint, it certainly provides more protection for users than the Android Market.

… from the point of view of the user – particularly the non-computer savvy user – all of this just works. Couple of clicks to search for your app. One click to purchase, download and install. And – most important of all – Trojan-free once it arrives. Curated app stores are essential to the well-being of the ecosystem.

Google needs to emulate that experience with its Market, though its very credo seems to suggest that will never happen. Yet without it the store will descend into anarchy, with users scared to purchase for fear of what new and terrible piece of malware they might be introducing to their phone or tablet.

So along comes Amazon from nowhere, and in one fell swoop it might have beaten Google at its own game. Amazon has the position of trust. It has the customer review infrastructure in place. It already has our credit card details (who hasn’t bought anything from Amazon?) And now it has an Android Appstore (TM) to go with it. Now all it has to do is make sure that the stuff it sells is safe.

It has promised to do that, by applying both quality control and security vetting to the app review process. So why wouldn’t you buy from there rather than the Google Android Market? Well, I would – I already have. But my Auntie Edna probably wouldn’t. It is way more difficult than the Apple process, and right now requires a multi-step process just to get the Appstore app on your phone. It is not that difficult, but it is certainly a sub-optimal user experience compared with the “It Just Works” approach of Apple.

So what needs to happen for the Amazon Appstore (TM) to succeed? Simple – it needs to arrive pre-installed on Android devices. Lots of them.And while I am sure Amazon is probably in discussions with a bunch of carriers to achieve that objective, what better way to make sure it happens than to ship it in huge numbers on Amazon’s very own Android tablet – The Kindle IV?

Give us that great Kindle experience with Android flexibility at a super-low price point, and you might just have your iPad-killer… I certainly haven’t seen one among the devices announced so far.

Introducing Amazon Appstore for Android [Amazon press release, March 22, 2011] (emphasis is mine)

Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of the Amazon Appstore for Android at www.amazon.com/appstore. Customers can now find, discover – test! – and buy Android apps using the convenient shopping experience that Amazon customers know and love. An innovative new feature called “Test Drive” will enable customers to test apps on a simulated Android phone. Customers control the app through their computer using a mouse.

“Test Drive lets customers truly experience an app before they commit to buying. It is a unique, new way to shop for apps,” says Paul Ryder, vice president of electronics for Amazon.com. “Our customers have told us that the sheer number of apps available can make it hard to find apps that are high quality and relevant to them. We’ve spent years developing innovative features that help customers discover relevant products. By applying these features – plus new ones like Test Drive – we’re aiming to give customers a refreshing app shopping experience.”

In addition, the highly anticipated Angry Birds Rio for Android debuts today, exclusively in the Amazon Appstore. For a limited time, customers have the opportunity to download it for free. In fact, the Amazon Appstore will offer customers a paid app for free every day.

Customers can shop in the Amazon Appstore from any computer using a Web browser. They can also access the Amazon Appstore directly on their Android phones or tablets, once they’ve installed the Amazon Appstore application. When customers purchase an Android app from the Amazon Appstore they can use the app on any of their Android devices.

The Amazon Appstore will include popular Amazon features like personalized recommendations, customer reviews, and 1-Click payment options. There will also be detailed product descriptions, including screenshots and video content that shows apps in action. In order to ensure customers have the best possible experience with the apps they purchase, all apps are Amazon-tested before they’re made available in the Amazon Appstore.

For the first time ever on the Android platform, ad-free versions of Angry Birds and Angry Birds Seasons will launch today exclusively in the Amazon Appstore. The Amazon Appstore also features a selection of bestselling and new apps from top developers, including Pac-Man, Doodle Jump Deluxe, Evernote, WeatherBug Elite, Zagat to Go, TweetCaster Pro and more.

“The Android platform’s openness provides a great opportunity to reach new customers,” said Mikael Hed, CEO of Rovio, the maker of Angry Birds. “We are thrilled to offer the Angry Birds suite of Android games using the easy and trusted shopping experience that Amazon is known for.”

Developed in conjunction with Twentieth Century Fox, Angry Birds Rio features the animated stars of the studio’s upcoming motion picture, RIO, debuting in theaters worldwide on April 15. Angry Birds Rio will launch with 60 dedicated levels, with more content to follow via app updates.

Visit www.amazon.com/appstore today to get Angry Birds Rio for free and browse thousands of apps at great prices.

Note: all apps are Amazon-tested before they’re made available in the Amazon Appstore

Amazon Introduces New Kindle Family Member: Kindle with Special Offers for $114 [Amazon press release, April 11, 2011]

Millions of people are reading on Kindle, Kindle has more 5-star reviews than any other product on Amazon, and in just five months the latest-generation Kindle became the bestselling product in the 16-year history of Amazon.com. Today, Amazon introduced a new member of the Kindle family – Kindle with Special Offers for only $114. Kindle with Special Offers is the same #1 bestselling Kindle, plus special offers and sponsored screensavers. Kindle special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen. Learn more about all three latest-generation Kindle family members–$114 Kindle with Special Offers, $139 Kindle, and $189 Kindle 3G–at www.amazon.com/kindle. Kindle with Special Offers is now available for pre-order to customers in the U.S. and will ship on May 3.

“We’re working hard to make sure that anyone who wants a Kindle can afford one,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle with Special Offers is the same #1 bestselling Kindle – and it’s only $114. Kindle is the best deal in consumer electronics anywhere in the world.”

Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card (Chase) are sponsoring the first series of screensavers specially-designed for Kindle’s high-contrast, no glare electronic ink display (for screensaver examples, visit www.amazon.com/aboutkindlespecialoffers). Examples of deals that will be delivered directly to Kindle with Special Offers devices in the initial weeks include:

  • $10 for $20 Amazon.com Gift Card
  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
  • $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
  • Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
  • Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
  • 50% off Roku Streaming Player (normally $99)

To make sure customers don’t miss any of the offers, a full list of active offers will be available from the menu of Kindle with Special Offers at any time.

Amazon is also introducing “AdMash” – the free Kindle app and website where customers choose the most attractive and engaging display advertisements that will become Kindle sponsored screensavers. Kindle’s sponsored screensavers are specially-designed display advertisements that take advantage of Kindle’s high-contrast, no-glare electronic-ink display. Before these advertisements can be presented to Kindle customers, they are first previewed by customers using AdMash. Users are presented with pairs of sponsored screensaver candidates and asked to select which one they prefer. Screensavers with the most preferred votes qualify to become sponsored screensavers. The AdMash Kindle app will launch in the coming weeks – for a preview, visit www.amazon.com/aboutkindlespecialoffers.

In addition, Kindle with Special Offers customers can give Amazon hints on the style and types of sponsored screensavers they would like to see. From the Manage Your Kindle page on Amazon.com, customers can use Kindle Screensaver Preferences to indicate whether they like to see more or less screensavers that include elements such as landscapes and scenery, architecture, travel images, photography, and illustrations. Together, AdMash voting and Kindle Screensaver Preferences help Amazon present sponsored screensavers that customers find attractive and engaging. For screenshots of Kindle screensavers, AdMash and Kindle Screensaver Preferences, visit www.amazon.com/aboutkindlespecialoffers.

“The opportunity to offer custom-designed Kindle screensavers was a natural fit for Buick because Kindle is such a unique device surrounded by a community of intelligent, passionate people,” said Craig Bierley, Director of Advertising and Promotions, Buick. “Kindle’s high contrast e-ink display eliminates glare and is perfect for emotionally engaging and impactful brand imagery, allowing us to connect with Kindle readers wherever and whenever.”

Kindle with Special Offers includes all the same features that helped make the third-generation Kindle the #1 bestselling product in the history of Amazon.com:

  • Paper-like Pearl electronic-ink display, no glare even in bright sunlight
  • 8.5 ounce body for hours of comfortable reading with one hand
  • Up to one month of battery life with wireless off eliminates battery anxiety
  • Kindle Store with over 900,000 books – largest selection of the most popular books
  • Seamless integration with free “Buy Once, Read Everywhere” Kindle apps for iPad, iPod touch, iPhone, PC, Mac, BlackBerry, Windows Phone and Android-based devices

Learn more about all three latest-generation Kindle family members–$114 Kindle with Special Offers, $139 Kindle, and $189 Kindle 3G–at www.amazon.com/kindle. Advertisers and agencies interested in learning more about Kindle sponsorship opportunities can contact kindle-sponsorships@amazon.com.

Amazon to Sell the Kindle Reader at a Lower Price, but With Advertising Added [The New York Times, April 11, 2011] (emphasis is mine)

Amazon is shaving another $25 off the price of its Kindlee-reader, this time with the help of advertisers.

The newest Kindle is $114. Amazon will sell its e-book reader at the lower price by showing ads as screen savers and at the bottom of the home screen, and by selling special offers, similar to Groupon and other daily deal sites.

The ads are the latest step in Amazon’s transition from e-commerce retailer to full-fledged digital media company. By selling ads that will show up next to digital content, Amazon is laying further groundwork that could enable it to someday sell tablet computers that would compete with Apple and Google Android tablets.

The ads and offers appear to be another significant step toward Amazon building its own tablet and competing more directly with the iPad, said James L. McQuivey, an analyst at Forrester Research who studies digital media and consumer electronics. Amazon opened an Android app store last month and has been hiring Android software developers.

An Amazon tablet could tie together the seemingly disparate parts of the company’s business, Mr. McQuivey said, including e-commerce, e-books, video and audio.

I can so easily see them selling a tablet in the future at a dramatically reduced price,” he said. “To me, this is a way for them to test that out and to start talking to advertisers.”

Kindle Wireless Reading Device, Wi-Fi, Graphite, 6″ Display with New E Ink Pearl Technology – includes Special Offers & Sponsored Screensavers

Details [as of May 3, 2011]

New, Lower Price
Get the same bestselling Kindle for $25 less—only $114.
Special Offers & Sponsored Screensavers
Receive special offers directly on your Kindle. Examples include:

  • $10 for $20 Amazon.com Gift Card
  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
  • $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop

Special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen—they don’t interrupt reading.

Kindle for Android Now Tailored for Tablet Computers [Amazon press release, April 21, 2011] (emphasis is mine)

Today, Amazon announced an update to Kindle for Android that brings new features and adds support for tablet computers running Android’s Honeycomb, including the Motorola Xoom. The latest version of Kindle for Android includes an integrated immersive shopping experience tailored for tablets, a new layout for newspapers and magazines designed for the unique interface of Honeycomb, and dozens of other new enhancements that take advantage of the larger screens. Like all Kindle apps, Kindle for Android includes Amazon’s Whispersync technology, which saves and synchronizes a customer’s books and bookmarks across their Kindle, iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone and Android-based phones and tablets. Customers can learn more about Kindle for Android at www.amazon.com/kindleforandroid and download the app from the Amazon Appstore for Android or Android Market.

“We’ve taken all the features customers love about Kindle for Android, and created a beautiful new user interface and a seamless shopping experience tailored to the look and feel of Honeycomb tablets,” said Dorothy Nicholls, Director, Amazon Kindle. “As always, Kindle customers ‘Buy Once, Read Everywhere,’ so Kindle for Android is the perfect companion for the millions of customers who own a Kindle and a way for customers around the world to download and enjoy books on their Android phone or tablet even if they don’t yet own a Kindle.”

New features of Kindle for Android include:

  • Seamless integrated shopping experience tailored for tablets gives you quick access to personalized recommendations, customer reviews, and more
  • Refined newspaper and magazine layout including full color images
  • Ability to pause, resume download at any time
  • Enhanced word look-up capability (for Android-based phones and tablets) with built-in dictionary with over 250,000 entries and definitions.

The Kindle Store offers the largest selection of books people want to read, including 110 of 111 New York Times Bestsellers and New Releases from $9.99. Millions of older, out-of-copyright, pre-1923 books are also available to read. Kindle for Android offers customers many features that are unique to the Kindle and Kindle App experience, including:

  • “Buy Once, Read Everywhere” – sync and read your books, last page read, bookmarks, notes and highlights across Kindle devices and the most popular devices and platforms
  • Worry-Free Archive – Amazon automatically backs up your books and highlights online in your Kindle library where they can be re-downloaded wirelessly anytime on any Kindle device or app
  • Unparalleled shopping experience – Get all of the features you love about shopping on Amazon.com, including customer reviews, personalized recommendations, and instant 1-click buying using your Amazon account information

For over two years, Amazon has been building and introducing a wide selection of free “Buy Once, Read Everywhere” Kindle apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone and Android-based devices that let customers read and sync their reading library, bookmarks, notes, and highlights with the device or platform of their choice. Learn more about Kindle apps at www.amazon.com/kindleapps. Customers can download Kindle for Android from the Amazon Appstore for Android or Android Market.

Intel: accelerated Atom SoC roadmap down to 22nm in 2 years and a “new netbook experience” for tablet/mobile PC market

Update: Intel will be able to maintain the original 22nm timetable with delivery of Haswell and next-gen Atom products on 22nm in Q2 2013 (see: Intel Haswell: “Mobile computing is not limited to tiny, low-performing devices” [Nov 15, 2012]). This progress, however, will not be enough against the 28nm ARM SoCs of that time, so it is proceding further as fast as only could to 14nm. Expect products from this in H2 CY2014: Intel progressing in development of 14nm technology, says CTO [DIGITIMES, Dec 5, 2012]

Intel CTO Justin Rattner on December 4 said that Intel’s development of 14nm technology is on schedule with volume production to kick off in one to two years and development of 18-inch wafers is under way through cooperation with partners.

Rattner also noted that Intel’s aggressiveness over technology advancement will allow Moore’s Law to extend for another 10 years.

At the end of 2013, Intel will enter the generation of 14nm CPUs (P1272 [process: a shrink from the previous P1270 22-nm process as well as a reduction in power consumption]) and SoCs (1273), while expanding its investments at its D1X Fab in Oregon, and Fab 42 in Arizona, the US and Fab 24 in Ireland, and will gradually enter 10nm, 7nm and 5nm process generations starting 2015.

As for Intel’s competitors, Samsung is already set to enter 20nm in 2013 and is already working on its 14nm node, while Taiwan Semiconductor Manufacturing Company’s (TSMC) 20nm process will enter small volume production in the second half of 2013 with the first 3D-based FPGA chips to also start.
Globalfoundries has previously announced its 14nm FinFET process will start pilot production at the end of 2013 and enter mass production in 2014.
As for 18-inch wafers, Intel has invested in Holland-based ASML for its EUV technology, and related technologies are expected to start entering production in 2017.

See also: Intel’s industry position and prospects for years ahead [Dec 9, 2010]
Follow-up:
Intel’s SoC strategy strengthened by 22nm Tri-Gate technology [May 10, 2011]
Netbook prices starting $50 less at $200 via Intel MeeGo strategy [July 29, 2011]

Intel adjusts netbook strategy [April 14, 2011]

Intel has recently adjusted its netbook strategy and is set to cooperate with its partners including Asustek Computer and Acer to launch netbook devices priced below US$199 in regions such as the Middle-East, Latin America and Eastern Europe, according to sources from notebook players.

As for markets such as Europe, the US and China, Intel will continue to push netbook models using the new Cedar Trail-M platform and will add new technologies such as Wireless Display (WiDi) and wireless audio into these devices, for a price of US$299-599 depending on specifications and operating system.

Netbook models priced at US$199 will adopt Intel’s own MeeGo operating system and Intel is currently working on developing content and applications that suit each region and has already demonstrated engineering samples to its partners. Asustek, Acer and several China-based second-tier white-box netbook players have already prepared to launch machines with Intel’s US$199 platform in the second half of 2011.

Updates from Computex 2011:
Chip Shot: Intel Unveils Innovative New Concept Design, “Keeley Lake” [May 31, 2011]

At Computex, Intel unveiled “Keeley Lake ” an innovative, newly-developed convertible design based on the upcoming Intel® Atom™ netbook platform, codenamed “Cedar Trail.” Whether creating with a keyboard or browsing with touch, “Keeley Lake” will offer customers the best of both worlds with stylish designs, sleek form factors, new capacitive multi-touch displays and thinness from 17mm-20mm. Designs like “Keeley Lake” based on “Cedar Trail” will provide the most flexible platform of choice by enabling operating systems including Chrome OS, MeeGo and Windows.  Intel has enabled ODMs with the “Keeley Lake” design and already started to see the demand.

Chip Shot: Medfield – The Next Generation of Tablets from Intel [May 31, 2011]

At Computex, Intel reiterated its Atom System on a Chip (SoC) roadmap, highlighting “Medfield,” which will be built using Intel’s 32nm high-k metal gate process technology. The purpose-built solution will provide lower power, a smaller footprint and more integration of features and performance for the tablet market. “Medfield” will enable sub-9mm tablets that weigh less than 1.5 pounds and provide all day battery life. The processors will be in production later this year for tablet designs in market the first half of 2012 and support a range of operating systems including Google Android (“Honeycomb”), Windows and MeeGo.

Chip Shot: MeeGo Netbooks Based on Intel Atom Arrive at Computex [May 31, 2011]

The ecosystem around MeeGo-based netbooks expands with the introduction of devices including the Acer Aspire One Happy 2, Asus Eee PC X101, Samsung N100 and Lenovo IdeaPad S100 at Computex. These systems are based on the new, 1.33 GHz single-core Intel® Atom™ processor N435. These netbooks will provide new levels of affordability for market expansion. Acer and Asus netbooks will come pre-loaded with the Intel AppUpSM center in select countries. Also at Computex, Acer demonstrated a MeeGo-based tablet on stage at the Intel netbook, tablet and software focused satellite event.

A Brief Interview with Intel’s Sean Maloney [May 27, 2011]

Sean (11).JPGEditor’s Note: A few days before traveling to Taipei, Taiwan, where he is slated to deliver a keynote address at Computex 2011, Intel Free Press had a chance to sit down for a brief conversation with Intel Executive Vice President Sean Maloney, the newly named chairman of Intel China. Maloney returned to work in January after suffering a stroke last year.

IFP: How do you challenge the critics who are saying that some of this is too little, too late — that the ARM ecosystem is too firmly established now, particularly in tablets and phones?

Maloney: The ARM ecosystem is really well established, but I don’t think that anyone is in the position that Intel is in to get all the way from the bottom to the top. In process technology, we are still 2 years or more in front. I think it will be a good 4 or 5 years.

IFP: Intel has talked a lot about accelerating the SoC (System-on-a-Chip) roadmap, which according to some pundits can’t happen fast enough. Why is it taking so long for the company to accelerate Atom SoCs and is there anything you can do to make it go faster?

Maloney: Well, unfortunately 2 years ago we thought that the market was not moving as fast as it has moved. Now we’ve announced that we will be doing one new process generation every year for the next 3 or 4 years. That’s pretty fast. It’s a big acceleration from where we are now.

IFP: Intel CEO and President Paul Otellini mentioned during the recent investors meeting that China is poised to be No. 1 in the PC market next year. What does that mean for Intel?

Maloney: It means everything, right? The U.S. was the first and foremost market for 43 years at Intel. Now it’s going to be China, No. 1. That’s amazing. Really, I am excited about China. It’s the first market for Intel next year. There are so many things we can do in China, and we’re going to do them.

Accelerating the Intel® Atom™ Processor Roadmap (part of Intel’s Maloney Talks Mobile Growth, Industry Opportunities at Computex [May 30, 2011], emphasis is mine)

Maloney highlighted key milestones and additional details on upcoming generations of Intel Atom processor-based platforms for tablets, netbooks and smartphones. The Atom processor will outpace Moore’s Law, accelerating from 32nm through 22nm to 14nm within 3 successive years. Having a cadence of a new-process-generation every year will result in significant reduction in transistor leakage, lower active power and an increase of transistor density to enable more powerful smartphones, tablets, and netbooks with more features and longer battery life.

Reaching its 100 million-unit milestone this month, Intel is preparing its next-generation netbook platform, codenamed “Cedar Trail.” “Cedar Trail” is the first netbook platform based on Intel’s 32nm technology, and will enable ultra-thin, fanless designs with new capabilities such as Intel® Rapid Start technology which provides fast resume, Intel® Smart Connect Technology which enables an always updated experience even during standby, Intel® Wireless Display and PC Synch, which let users wirelessly update and synchronize documents, content and media across multiple devices. In addition, the new platform is expected to enable more than 10 hours of battery life and weeks of standby. “Cedar Trail” will support leading operating systems, such as Microsoft Windows*, Google Chrome* and MeeGo*.

In addition, Maloney showcased more than 10 tablets, running on three different operating systems, that are available today based on the Intel Atom processor Z670. The platform already has more than 35 design wins since its launch in April, with several convertibles, sliders and other innovative designs on shelves now and more coming through the rest of the year.


[Medfield relevance is only upto 00:48.
Please note at 00:27: “… initially on Android, later on MeeGo …”]

Maloney also discussed “Medfield,” Intel’s first purpose-built 32nm platform for smartphones and tablets.  “Medfield” has been optimized for both low power and high performance and will deliver long use-time, rich media and gaming, and advanced imaging capabilities. To illustrate this point in tablets, Intel showcased a “Medfield” design running Google Android* 3.0 (“Honeycomb”) for the first time. In production later this year, the platform will enable sub-9mm designs that weigh less than 1.5 pounds for tablet designs in market the first half of 2012. It will support a range of operating systems including Android and MeeGo.

According to Maloney, “The work Intel is doing with the Intel® Atom™ processor roadmap, coupled with the significant changes we are making to our Intel® Core™ processor roadmaps, will continue to enhance Intel’s ability to deliver complete hardware solutions with a choice of software platforms across a full spectrum of computing — from back-end servers that power the cloud to the billions of devices that access the cloud.”

Computing Becomes More Personal at Computex [June 7, 2011] (emphasis is mine)

Reflecting on Computex last week, I’m once again in awe of all the time and energy across the company (and around the world!) goes into pulling off this event. For Intel, it was a great show. We highlighted several technologies and innovations that will push the envelope when it comes to enhancing what we’re calling “companion computing.” As Intel Executive Vice President Sean Maloney pointed out in his keynote, “computing is taking many forms” and Intel innovation is the “catalyst” for exciting new technologies that will empower our mobile lifestyles.

I hope you heard our big news around the introduction of a brand new category of ultra-slim laptops called “Ultrabooks,” targeted to penetrate 40 percent of the market by end of 2012.

Along that same vein, the Netbook and Tablet Group at Intel, made some exciting disclosures to help meet the varied expectations of the companion device market. One of those was “Keeley Lake,” a brand new, convertible design based on the upcoming Atom netbook platform, “Cedar Trail.”  With its swivel and fold monitor design, “Keeley Lake” packs in the power and performance of a netbook and the functionality of a tablet.

It will have more than 10 hours of battery life and will include Rapid Start, Smart Connect and Intel Wireless Display for displaying content on TVs and PC Synch.

Intel also highlighted “Medfield,” its first purpose-built 32nm platform for smartphones and tablets. Optimized for low power, high performance and longer use-time, these processors will be in production later this year and you can see “Medfield”-based tablets out in the market in the first half of 2012.

Both “Keeley Lake” and “Medfield” will support a range of operating systems including Windows, Google Android and MeeGo.

Speaking of MeeGo, the ecosystem around MeeGo-based netbooks is expanding. At Computex devices such as the Acer Aspire One Happy series, the Asus Eee PC X101, the Lenovo IdeaPad S100 and Samsung N100 were introduced. These systems are based on the new 1.33 GHz single-core Intel® Atom™ processor N435 and will provide new levels of affordability for market expansion.

At the show, we demonstrated the traction our formerly codenamed “Oak Trail” platform, now the Intel Atom processor Z670, has received since it began shipping in April. “Oak Trail” has garnered huge market acceptance and already has more than 35 design wins, 10 of which were showcased on the Computex stage. In addition, several convertibles and sliders are on shelves now, with more coming through the end of the year.

Mobile computing is indeed taking many new forms and I’m looking forward to the future to see how these shapes evolve. Computex 2011 has definitely set the tone for the exciting times ahead!

End of updates from Computex 2011

Intel pushes Android plans [April 14, 2011]

Intel, in the third quarter of 2011, is set to announce a new plan for tablet PCs – PRC Plus, pushing an Intel/Android 3.0 platform, after nearly half of year of negotiations with Google, according to sources from notebook players. However, Intel declined to comment on market rumors.

The sources pointed out that the PRC Plus plan is to use Intel processor’s advantage of stronger performance than ARM-based processors and improve on the operating system’s user interface and user experience. The new plan is also expected to save costs from Windows licensing fees for downstream vendors.

In addition to pushing an Intel/Android 3.0 platform, Intel is also set to adopt a similar strategy as in the PC industry and pay a subsidy of US$10 for each Intel CPU-based tablet PC to attract first-tier notebook vendors.

Asia-based Acer, Lenovo and Asustek Computer have all agreed to start up new netbook projects in the second half of 2011, while Cisco is also set to launch devices adopting Oak Trail/Android 3.0 targeting the enterprise market, the sources added.

As Android for tablets falters, opportunity for Intel [CNET, April 15, 2011]

Intel has been criticized here and in other venues for being late to the tabletparty. But Android’s slow start in tablets may mean latecomers aren’t necessarily losers.

Intel was demoing an Atom-based tablet at its developer conference in Beijing this week

Intel was demoing an Atom-based tablet at its developer conference in Beijing this week (Credit: Intel)

A stroke of serendipity has arrived in the form of a tepid consumer reception so far for tablets beyond Apple’s iPad. Sales of the Motorola Xoom are, to date, anemic, while the sell-through to consumers of Samsung’s Android tablet has also been underwhelming.

And Digitimes reported todaythat tablet suppliers Asus and HTC are delaying Android tablet rollouts.

Meanwhile, RIM’s BlackBerry PlayBook–which is more like an appendage to a BlackBerry phonethan a standalone tablet–is not targeted at the high-volume consumer space.

So, with tablets based on chips from companies like Nvidia (Xoom, Samsung Galaxy Tab) and Texas Instruments (PlayBook) not likely flying off the shelf, are Intel’s chances any better now?

“The door to this market is open. The longer it takes for these other products to get rolling, the more opportunity there is for Intel,” said Richard Shim, an analyst at DisplaySearch.

But:
No hope: Intel’s new Oak Trail chip headed for tablet limbo [Ars Technica, April 13, 2011]

Everything about the Android tablet experience, from the hardware and software to the price point, is inferior to the iPad. So what hope is there for Intel’s Oak Trail to swoop in and change the game?

There is no hope, but that’s not really the point of Oak Trail. Intel’s latest stab at an MID/tablet-oriented hardware platform is just one more step on its long march to the smartphone, a destination it’s unlikely to reach until it gets a future Oak Trail successor down to 22nm. Until then, Intel will keep producing these “tablet” chips, which will find their way into designs from a number of OEMs, some of which are neat in a gimmicky sort of way, and none of which are likely to sell well.

If netbooks were still selling like hotcakes, this could significantly improve Oak Trail’s prospects, because it will be a solid netbook part. But they aren’t, so we’re left to watch Intel mark time in this fashion for another year or so until it finally catches up to the ARM ecosystem.

Intel does fondleslabs with Atom ‘Oak Trail’ [The Register, April 11, 2011]

Monday’s announcement of the Oak Trail rollout, while welcome news to Intel fans, may not be “longer-term” enough to make significant inroads into a market now dominated by ARM variants. Although it’s too soon to tell, those same fans may have more reason to hope that the soon-to-follow Cedar Trail might have the chops to move the Intel architecture into a critical mass of “Companion Computing” devices.

Doug Davis: Devices and the Future of Personal Computing [Keynote webcast, April 12, 2011] (some parts transcribed here with their corresponding slides)

Intel Doug Davis about the Moore's law at IDF Beijing 2011 -- 12-April-2011Intel Doug Davis Faster - in 3 years fm 45nm to 22nm at IDF Beijing 2011 -- 12-April-2011.jpg
[8:20] According to the Moore’s law every two year we delivered a new generation of process technology. … Our 32 nm technology – for example – deliveres 25% increase in performance at the same power level, at the same leakage, OR we can deliver 10X lower leakage at the same performance level [8:41]

[8:59] Now Intel is accelerating the Atom SoC road map. Over the next several years we’re going to move faster than Moore’s law. … Our 45 nm volume products are shipping today. 32 nm will ship in volume over the next 6 months, and 22 nm will be in volume within 24 months. [9:25]

Intel Doug Davis on Atom proc evolution at IDF Beijing 2011 -- 12-April-2011
[9:38] The 1st generation of Atom processor was built on 45 nm technology. That product line brought about 10X thermal power reduction vs. our lowest power Celeron products. The 2nd generation Atom added a new set of power management capabilities and features. The focus there was to drive idle power at platform level down by 50X and we beat our own goals.

Our 3d generation Atom will continue to bring new architectural innovations to improve performance and power. With 10X lower leakage on the 32 nm SoC process enables longer standby and idle power improvements as well.

Our 4th generation of Atom will again continue to drive new architectural innovations , and performance and power. It will be built on 22 nm process technology. The most important benefit of 22 nm process technology is to continue to provide very low leakage, and [it] also will provide about 2X reduction in active power along with about 2X improvement in transistor density as well. All this compared to our 32 nm process technology. [10:55]

Intel Doug Davis on Features for the New Netbook Experience at IDF Beijing 2011 -- 12-April-2011
[14:00] … [New] features [on the upcoming 32 nm Cedar Trail] we are bringing to these new netbook experiences:

We will have things like Intel Wireless Display that allows to project what is on the screen of your netbook onto a larger system like the television in your home.

Intel Wireless Music which allows you to take a playlist on your netbook and to be able to stream it to almost any power speakers in your home. You can listen to that music while you are looking at those pictures from your last vacation.

Always Updated is the technology that keeps tweets and RSS feeds, and e-mail, all of those types of things updated on your netbook even when it is in standby. So when you open up the system and you want to do something all of your information is up to date.

The Intel App Up allows you to have applications from thousands of different developers.

PC Sync is a great technology that allows you to seamlessly connect all the devices in your home so that they stay in sync automatically.

And my personal favorite is Fast Flash Standby. This allows you to be able to come up and use the device instantly. It is really [the case that] the device is ready for a new meeting. [15:24]

Netbook Nation: IDF Beijing 2011 Round Up [April 15, 2011] (emphasis is mine)

If you want the inside scoop on what went on at IDF Beijing 2011 you’ve come to the right place. Netbook News was the only English speaking blog at the Chinese conference. So what went on? We’ll we’ve got a video showing you our favorite products and announcements below, but if you perfer reading, I’ll spell it out for you. Cedartrail Intel’s latest Netbook platform was launched. No details on performance gains, but three new features were added: Intel Wireless Streaming [rather: Wireless Display], Intel [Wireless] Music and Wireless file sharing [rather: PC Sync]. During the Day 1 Keynote we were able to grab a video of the on stage demo in case you’re curious. [the demo of those 3 features is from [4:44] to [6:08] of the below video]

Oak Trail was officially announced with tablets hitting the streets in May. So far all the tablets are 10.1 inches and about 10mm thick. Nothing to get too excited about as we have yet to see what kind of battery life we might be getting. Some tablet manufactures like Evolve Three came out with a unique design integrating a kick stand and keyboard into the hard cover. We’ve included a hands on in the Netbook Nation video if you’re keen to grab a look. [see between 2:40 and 3:45]

Evolve III Convertible with a stand at IDF Beijing 2011 -- 13-April-2011Evolve III Convertible with keyboard integrated into the hard cover at IDF Beijing 2011 -- 13-April-2011

Evolve III Convertible with keyboard integrated into the hard cover #2 at IDF Beijing 2011 -- 13-April-2011Evolve III Convertible with keyboard integrated into the hard cover #3 at IDF Beijing 2011 -- 13-April-2011

Taking a look at gaming hardware there was only one notable announcement and that was by Razer who is bringing the Switchblade, the most innovative Oak Trail device to date to the Chinese market first. And Tencent, China’s largest ISV is going to be providing the installed gaming user base! Razer and Tencent are bring four immensely popular online games with roughly 600 million monthly gamers to mobile. Razer is going to focus optimization of the Switchblade on League of Legends as well as Dungeon & Fighter, Crossfire and QQ Speed. Tencent sees 130 million active monthly users between the four games and views Oak Trail as the mobile computing platform able to deliver a powerful gaming experience. Though the Switchblade is currently running Windows 7, both Tencent and Razer concluded that they were interesting in the possibility of delivering MeeGo on the device.

So check out the video below that also shows off a special PRC skin of the MeeGo tablet UI! [see between 6:16 and 8:24]

http://www.netbooknews.com

Intel Developer Forum: Executives Talk Evolution of Computing with Devices that Touch People’s Daily Lives [April 11, 2011]

Doug Davis: Reinventing Personal Computing for Devices
During his keynote presentation, Davis discussed how companion computing devices, including netbooks, tablets and other devices are tranforming the world we live in through personal, mobile and connected experiences. He described how Intel, over the next 3 years, is accelerating the Intel Atom product line on a pace faster than Moore’s Lawto deliver increased battery life, enhanced performance and new features for amazing user experiences.

Davis also unveiled the highly anticipated Intel® AtomTM Z670 processor and Intel® SM35 Express Chipset platform, formerly codenamed “Oak Trail,” with a range of innovative tablets and form factors. These devices are available from leading customers with operating system of choice including Android*, Windows 7* and MeeGo* starting in May.

Highlighting the evolution of netbooks, Davis also disclosed “Cedar Trail,” Intel’s next-generation netbook and entry-level desktop platform. Based on Intel’s leading-edge 32nm process technology, “Cedar Trail” will include more than 10 new features that will improve media, graphics and power consumption in upcoming netbooks. The chip’s design, efficiencies and latest manufacturing process technology will enable fan-less, fully enclosed and thus ultra-sleek devices. Davis said other new features will be disclosed in the coming months, with the processor due in the second half of the year.

Renée James: Creating the Ultimate User Experience
During her keynote, James discussed Intel’s transition from a semiconductor company to a personal computing company, and emphasized the importance of delivering compelling user experiences across a range of personal computing devices. To develop and enable the best experiences, James announced a strategic relationship with Tencent*, China’s largest Internet company, to create a joint innovation center dedicated to delivering best-in-class mobile Internet experiences. Engineers from both companies will work together to further the mobile computing platforms and other technologies.

James also announced new collaborations for the Intel AppUpSM center and the Intel AppUp Developer Program in China to help assist in the creation of innovative applications for Intel Atom processor-based devices. Chinese partners supporting this effort include Neusoft*, Haier* and Hasee* and Shenzhen Software Park*.

Oak Trail Press Deck [April 8, 2011] slide #12:

Intel Atom Z6xx Oak Trail processor with SM35 Express Chipset -- 8-April-2011

Intel® Atom™ Processor Z670 (512K Cache, 1.50 GHz) (some extracted specification)

# of Cores         1
# of Threads    2

Max TDP          3 W

Tray 1ku Budgetary Price    $75.00

Max Memory Size                     2 GB
(dependent on memory type)

Integrated Graphics                 Yes
Graphics Base Frequency        400 MHz

Intel® Hyper-Threading Technology        Yes

Enhanced Intel SpeedStep® Technology  Yes

Enhanced Intel SpeedStep® Technology is an advanced means of enabling very high performance while also meeting the power-conservation needs of mobile systems. Conventional Intel SpeedStep Technology switches both voltage and frequency in tandem between high and low levels in response to processor load.

More information:
Oak_Trail_Atom_Processor_Factsheet [April 8, 2011]
Embedded_Oak_Trail_Factsheet [April 8, 2011]
Oak_Trail_Press_Deck [April 8, 2011]
Oak_Trail_Press_Presentation [April 8, 2011], from which one slide is worth to show here:

Intel IDF Beijing 2011 Netbook -- Tablet relationship in terms of tasks

Intel® Atom™ Processor Z650 (512K Cache, 1.20 GHz)

The same specifications except the clock speed and there is no price given.

Intel® SM35 Express Chipset (some extracted specification)

Product Name                Intel® 82SM35 PCH
Code Name                     Formerly Whitney Point

Max TDP                         0.75 Watts

Integrated Graphics     Yes

Graphics Output            HDMI

More information: Intel® SM35 Express ChipsetOverview

Intel, on the go [April 16, 2011]

Intel has finally taken an important step in its shift toward making chips for mobile devices, ending a year of speculation.

The processor manufacturing giant on Monday launched a new processor, a low-power version of Intel chips slated for tablets, notebooks and smartphones.

The next-generation Intel Atom processor platform, formerly code-named “Oak Trail,” will appear in 35 tablet computers and other mobile devices, including those made by Lenovo and Fujitsu, in May and throughout 2011, California-based Intel announced.

Other device makers using the new Atom Z670 include Motion Computing, Razer and Viliv. The new chip, like other processors from the line, supports Google Android, MeeGo and Windows operating systems.

With the launch of the new Intel Atom processor platform, Intel is finally making progress in the world of chip manufacturing for mobile devices, which has been predominantly occupied by the Cambridge-based ARM.

During the Intel Developer Forum (IDF) in Beijing, which opened on Tuesday and ended on Wednesday, Intel also announced that its AppUp center, currently optimized for netbooks and laptops, will be extended to support mobile devices, including tablets and smartphones, in the near future.

The localized Intel AppUp center and Intel developer program for the Chinese market, in cooperation with some local partners, is also expected to debut at the end of the year, Intel said during the IDF. The chip giant also announced at the forum the launch of a joint innovation center with Tencent to focus on mobile computing platforms.

Steering away from purely serving as a technology provider to creating a more user-friendly experienceis a tough job which cannot be done overnight, Yang Xu, president of Intel China, told reporters during the IDF.

Razer Switchblade


San Diego, California-based gaming hardware producer Razer showcased at the forum its gaming handheld concept device Switchblade, powered by the new Intel Atom processor. Running on Windows 7, the handheld, with a size of 172mm x 115mm x 25 mm, supports both WiFi and 3G. The gadget combines a new dynamic tactile keyboard and a multi-touch-screen, and, if required, a mobile gaming mouse.

As a concept for now, the device is expected to be available soon in the market, but its exact availability and pricing remains uncertain.

Evolve III Maestro C tablet
[A stand can be kicked off as well as a wireless keyboard has been integrated into the hard cover so the cover is freely detachable. See the excerpts from the video hands-on in the “Netbook Nation” article seen before. A truely innovative design.]

Sydney-based tablet maker Evolve III will join the likes of Lenovo and Fujitsu to become the first batch of manufacturers to use the new Intel Atom Z670 processor. The firm unveiled at the IDF its Maestro Convertible tablet, based on a 1.5-gigahertz Intel Z670 processor. The tablet, featuring a 10.1-inch capacitive touch display, is convertible and will be offering a triple booting of Windows 7, Android and MeeGo.

The weight of the device is 910g. The device, which mainly targets a business clientele, will first go on sale in the US and Europe around June, retailing for $729, according to Warrick Dainter, executive director of the Australian tablet maker. The device is also expected to hit the Chinese market in July or August, which will be the first launch of the firm’s products in China, Dainter said.

More information:

From Intel Newsroom:

Intel IDF Beijing 2011 fujitsu-stylistic_tablet Fujitsu stylistic tablet

The Fujitsu Stylistic Q550 is a business-class slate PC designed for the high-security requirements of mobile enterprise computing, and with the Intel® Atom™ processor Z670 inside, the device provides all-day battery life.

Intel IDF Beijing 2011 lenovo-ideapad_slate_frontbackIntel IDF Beijing 2011 lenovo-ideapad_slate_stylus

Lenovo Ideapad Slate

The new Intel® Atom™ processor Z670 inside Lenovo’s IdeaPad Slate enables reduced power consumption, extended battery life and full 1080p HD video support. The Lenovo IdeaPad Slate is powered by the new Intel® Atom™ processor Z670, as well as 2GB of RAM and a 30GB SSD for storage with a form function offering both finger and stylus input.

Intel IDF Bejing 2010 motion-cl900tablet_pc_stylusIntel IDF Beijing 2011 motion-cl900tablet_pc_case

Motion CL900 Tablet PC

The Motion CL900 tablet is the first 10-inch, rugged tablet that enables both touch and stylus input on the display along with a full day of battery life using Intel’s next generation Intel® Atom™ processor Z670. The CL900 incorporates the new Intel® Atom™ processor Z670 to provide the ideal balance between power and battery consumption while running multiple enterprise applications. The new Intel® Atom™ processor Z670 inside the Motion CL900 enables lighter devices, allowing users to work faster and more effectively in today’s decentralized work environments.

Intel IDF Beijing 2011 viliv-X70  Viliv X70

The slimmest Windows 7 tablet yet, the Viliv X70 Slate offers a custom-split keyboard to ease thumb typing, Clear Type LCD screen and an Intel® Atom™ processor Z670 to provide the ideal balance between power and battery consumption.

New Intel® Atom™ Processor for Tablets Spurs Companion Computing Device Innovation [April 11, 2011]

Company Outlines Plans to Accelerate Intel Manufacturing Lead with Intel® Atom™ Processor Family and Move Faster than Moore’s Law
Intel Corporation today announced that the Intel® Atom™ platform, formerly codenamed “Oak Trail,” is now available and will be in devices starting in May and throughout 2011. Over 35 innovative tablet and hybrid designs from companies including Evolve III*, Fujitsu Limited*, Lenovo*, Motion Computing*, Razer*, and Viliv* are based on “Oak Trail” and running a variety of operating systems.

In addition, at the Intel Developer Forum in Beijing, the company will give a sneak peak of its next-generation, 32nm Intel Atom platform, currently codenamed “Cedar Trail.” This solution will help to enable a new wave of fanless, cool and quiet, sleek and innovative netbooks, entry-level desktops and all-in-one designs.

“The new Intel Atom ‘Oak Trail’ platform, with ‘Cedar Trail’ to follow, are examples of our continued commitment to bring amazing personal and mobile experiences to netbook and tablet devices, delivering architectural enhancements for longer battery life and greater performance,” said Doug Davis, vice president and general manager of the Netbook and Tablet Group at Intel. “We are accelerating the Intel Atom product line to now move faster than Moore’s law, bringing new products to market on three process technologies in the next 3 years.”

The new Intel® Atom™ processor Z670, part of the “Oak Trail” platform, delivers improved video playback, fast Internet browsing and longer battery life, without sacrificing performance. The rich media experience available with “Oak Trail” includes support for 1080p video decode, as well as HDMI. The platform also supports Adobe* Flash, enabling rich content and Flash-based gaming.

With these significant improvements in power-efficient performance, the Intel Atom processor Z670 allows applications to run on various operating systems, including Google* Android*, MeeGo* and Windows*. This unique flexibilitydelivers both new experiences and more choice when it comes to tablets and hybrid designs that combine the best features of the netbook and tablet together.

The platform also helps deliver smaller, thinner and more efficient devices by packing integrated graphics and the memory controller directly onto the processor die. The processor is 60 percent smaller than previous generations with a lower-power design for fanless devices as well as up to all-day battery life1. Additional features include Intel® Enhanced Deeper Sleep that saves more power during periods of inactivity as well as optimized Intel SpeedStep® technology. An integrated HD decode engine enables smooth 1080p HD video playback at a fraction of the power consumption.

In addition, Intel Atom Z670 processors come with the Intel® SM35 Express Chipset, delivering a lead-free2, halogen-free3 design with high-speed USB 2.0 for greater performance and Intel® High-Definition Audioto enable premium home theater sound.

Also ideal for small form-factor and portable embedded designs, the platform provides an excellent solution for a range of tablets in retail, medical and industrial applications. Solutions such as mobile clinical assistantsallow medical staff to directly input data into patients’ electronic files and avoid paper charting. This can result in a reduction in errors, better workflow, higher productivity and reduced paper handling and overhead costs. In addition to the Intel Atom Z670, Intel is offering the Intel® Atom™ processor Z650 for embedded devices with 7-year lifecycle support on Windows and MeeGo operating systems.

Based on Intel’s leading-edge 32nm process technology, the next-generation “Cedar Trail” platform will feature improvements in graphics capabilities including Blu-ray 2.0 support, a dedicated media engine for full 1080p playback and additional digital display options including HDMI output and DisplayPort. New features will include Intel® Wireless Music, Intel® Wireless Display, PC Synch and Fast Boot. In addition, the enhancements made in power consumption and TDP will enable fanless designs with longer battery life. This means great acoustics without the hum of a fan and improved ruggedness and aesthetics of the design. Intel is currently sampling “Cedar Trail” to all major OEMs and ODMs. Users can look forward to a new generation of innovative mobile and desktop designs based on the “Cedar Trail” platform in the second half of 2011.

More information:

Maestro Tablet Runs Three Operating Systems [Jan 18, 2011]

IFP: Is this the first tablet that can switch between Android, MeeGo and Windows operating systems?

Warrick: Yes, we believe we will be the first to offer a triple boot OS for customers.  We have been working on the dual boot tablets for a long time, working to get the boot interface to run nice and smoothly. Now the hard part is over. We can offer MeeGo over to the dual boot tablet making it a triple boot really because of the in-depth work that we are going with Intel directly.

We would like to work with Honeycomb, however we are devoting most of our efforts to make sure that MeeGo and Windows 7 is 100 percent supported, as we feel that the new MeeGo platform alongside Windows 7 is a more stable platform over the android platform.

Also, using the devices myself, I can’t live without Microsoft’s PowerPoint and Excel and Outlook while on the go. You can’t beat a company dedicated to creating OS platforms as a main market share product (Microsoft/Win 7). These guys have helped us get through the hard parts of moving an OS ecosystem revolving around keyboard and mouse, over to complete touch integration.

We’re getting 7 percent support on Android, compared to nearly 100 percent support from Microsoft and Intel for the MeeGo and Win 7 platforms.

IFP: How has it been working with MeeGo – what makes it different than Windows and Android?

Warrick:MeeGo has been fantastic. It feels great to me, as it’s on the forefront of the platform. We also felt very proud to showcase the new MeeGo platform (at CES), as a lot of internal people – even the guys working at the MeeGo stand had never seen our version of MeeGo. This was the very latest, genuine version of the MeeGo platform. It is so flexible to work with, and the fact that Intel gives us a world of support to move ahead, is a giant difference to developing on the Android platform, where we’re getting very little support.

IFP: What are some of the technologies or features you like most, ones that help set you apart from other new tablets?

Warrick: Some of the things we have been have been working on with Intel is to try to create the slimmest hard drive. To create a 4mm thick external hard drive, we have had to go through some serious R&D thinking to get around some of the issues associated with developing a product like this. For example, do we sacrifice speed for thickness (SATA port is 6mm thick, as opposed to a 1mm thick Micro USB port)? But in all, we want to deliver the best balance between speed and portability.

Once you get down to the nitty-gritty of things …. it’s the ability to access the hard drive remotely via WiFi. I mean, let’s face it, does everybody always want to be accessing their hard drive by plugging a USB into their SSD? Not really, so why not make it accessible via WiFi and USB? A WiFi-accessible hard drive is kind-of cool, but it’s also something people will find useful.

Intel’s support has allowed us to implant the Intel memory wafer directly into our own transistor with our own driver in the chip rather than an external chip, allowing us to create smaller packaged devices, revolving around a completely customized product, rather than taking an existing product and modifying it.

IFP: Why create a custom hard drive?

Warrick: Business is tough in the hard drive market, so we are in tune to be different, and this has evolved from a need for these devices to exist. Memory constraints for devices such as tablets and mobile phones are getting smaller and smaller because everything is getting held on the cloud. We see the need to still be able to store our data locally, but we want this data to be available to all of our devices, not just the one you plugged into.

on App Up:
From Intel Developer Forum (IDF) Beijing: New Industry Collaborations in China [April 12, 2011]
How to build an AppUp app from a web page using AppUp encapsulator [April 15, 2011]
Calling all web app developers…we’ve got something for you! [April 11, 2011]

The Intel AppUp℠ developer program is excited to announce a new opportunity for web app developers to transform web apps into Intel AppUp℠ center apps. This opportunity, called Intel AppUp™ encapsulator, allows web app developers to expand their customer base and revenue potential by making an app from their existing web code that is compatible and available for the Intel AppUp℠ center.

How does this work? The Intel AppUp™ encapsulator embeds the web code into a native application wrapper (a hybrid app) and then creates installer packages. The native application wrapper integrates the Intel AppUp™ SDK for store authorization and QT WebKit which provides the HTML5 and Javascript engines that execute and render the web app code. After talking with one of the developers, Andy Idsinga, I got so excited because Andy said that this process is relatively simply and doesn’t require anything special to get the web code to work with the Intel AppUp™ encapsulator. In fact, developers can use their own web APIs, 3rd Party APIs, and even other 3rd party widgets. Essentially, the developer builds the web code just like other web apps utilizing html, css and javascript, images and AJAX.

Keep in mind that the developer will still need to test and debug the app. But the cool part about it is that the developer can run Intel AppUp™ encapsulator many times as the developer chooses in order to get the app to its desired final product. Once done, then the developer submits the final product to the Intel AppUp center. It’s just that simple!

For more information about Intel AppUp™ encapsulator, please read the FAQs for detailed information. If I’ve convinced you, and you’re ready to expand your customer, then launch the tool and get started now!

Intel MeeGo 1.2 Tablet UX now open sourced. This and more now on MeeGo.com [April 4, 2011]

Mid February of this year, Intel released the MeeGo 1.2 Tablet UX pre-alpha to our developer community. And now a month later we are happy to announce that this release has been fully open sourced, where it is supported and available under the open source MeeGo project at MeeGo.com. At the time of this post, the open sourced version is pre-alpha and is released as the MeeGo Tablet Developer Preview. Via MeeGo.com:

We are pleased to open up development of the tablet user experience project. This release provides a touch-optimized user interface for MeeGo tablets, introducing the new panels UI concept and including a suite of built-in applications for Web browsing, personal information management and media consumption. This project is a work-in-progress under active development and considered pre-alpha. We welcome your involvement and contributions.

As you likely recall, Intel initially released the MeeGo tablet UX 1.2 pre-alpha in February to coincide with the release of the AppUp SDK beta for MeeGo. This release allowed developers to have the tools & user experience needed to start developing, testing, & submitting tablet applications for AppUp. At the time of initial release the tablet UX could not be fully open sourced, thus was initially released under the AppUp developer program site.

However, with the MeeGo tablet UX released as open source, it sits side-by-side the other device user intefaces (UI’s) from MeeGo.com, such as; the MeeGo Netbook UI, ivi UI, Handset UI and Smart TV UI. Along with these open source device UI’s, the tablet UI is available for the MeeGo community to freely download, support, and contribute to under the MeeGo open source project.

Visit the MeeGo.com site to download the MeeGo Tablet Developer Preview, and get a full list of features and supported hardware.
http://meego.com/downloads/releases/1.2/meego-tablet-developer-preview

Also visit the MeeGo developer portal for AppUp, to get all the information you need to develop and distribute a MeeGo application.
http://appdeveloper.intel.com/meego

MeeGo UX Components

In addition MeeGo.com has released QML based MeeGo UX Components and a cooresponding Wiki.  The MeeGo UX Components make developing for MeeGo devices easier by providing a set UI elements that allow you to quickly build applications that tightly integrate with the look of the MeeGo user experience.

Visit the MeeGo UX Components Wiki
http://wiki.meego.com/MeeGo_UX_Components

This is how App Up has been started:
Industry Support for the Intel Atom Developer Program [Sept 22, 2009]

During his keynote at IDF today, Paul Otellini announced the Intel® Atom™ Developer Program, a framework for creating and distributing applications designed specifically for Intel Atom processor-based devices. For the next level of detail, tune into Renee James’ IDF software keynote tomorrow at 10 a.m. PST where she will go into the program’s specifics and describe the benefits for software developers, ISVs and OEMs. For now, please refer to the Intel Atom Developer Program announcement and appdeveloper.intel.com for more information.

Although the program has just launched, we’ve already received some encouraging words of support from software companies and hardware manufacturers alike. Here’s what some of our partners are saying:

  • “The Adobe Flash Platform enables developers to create and deliver the most compelling applications, content and video to the widest possible audience. We expect the Intel Atom Developer Program will be a great way for the Flash Platform community developing on Adobe AIR to monetize their AIR applications, and we are working closely with Intel to deliver the necessary technology to enable this opportunity on the Atom platform in the future.” – David Wadhwani, General Manager and Vice President, Platform Business Unit, Adobe
  • “Customer adoption of our Intel Atom-based netbooks is exceeding our expectations. Acer is excited to see Intel’s effort in bringing new and innovative applications to netbooks and will use the Intel Atom Developer Program framework to open an application storefront.” – Jim Wong, president, IT Products Global Operations, Acer Inc.
  • “The Intel Atom Developer Program is an integral element of providing a holistic netbook experience for our customers. Asus sees this new development model as an opportunity to encourage developers and ISVs. Asus plans to offer an application store based on this framework in order to make exciting applications available to our customers.” – S.Y. Shian, Vice President and General Manager, System Business Group, Asus
  • “Dell is passionate about providing value for developers. The Intel Atom Developer Program will open a new world of innovation and business opportunity for developers and we look forward to working with Intel to foster the creation of exciting new Windows and Moblin-based netbook applications.” – John Thode, Vice President, Small Devices, Dell Inc.

then later transformed:
Chip Shot: Mobile Apps Hit Netbooks [Sept 14, 2010]:

Intel announced the general release of its first netbook application store for consumers today at IDF, including both free and paid apps for entertainment, social networking, gaming and productivity. The Intel® AppUpSM centerheightens the user experience with applications optimized for the mobility and screen size of netbooks. To encourage consumers to discover new applications, the Intel AppUp Center features a free 24-hour “try before you buy” period for all paid applications. To download a copy of the Intel AppUp center today, visit www.appup.com.

Intel Opens Software App Store, Offers New Intel Atom Chips [Sept 14, 2010]

James: The Best Experiences Are Created on Intel Architecture
During her keynote at Moscone Center West in San Francisco, James outlined how tightly integrated and optimized software and platforms will deliver new levels of performance, along with fresh capabilities and the importance of creating an innovative experience across the personal computing continuum – from PCs to smart phones to tablets and cars, as well as any number of Internet-connected consumer devices.

Emphasizing a seamless experience across operating systems, James introduced general availability of the Intel® AppUpSM center netbook app store for consumers. The Intel AppUp center includes both free and paid apps for entertainment, social networking, gaming and productivity, optimized for a netbook’s mobility and screen size. To encourage consumers to try new applications, Intel AppUp provides “try before you buy” solutions, encouraging consumers to purchase apps they otherwise might not have. The launch was also marked by the availability of Adobe* AIRapplications, as well as apps from companies including Accuweather*, Barnes & Noble*, Funkitron*, Gibson Guitars*, iWin*, Kaplan*, KONAMI*, and Lifetime*.

In an effort to reach netbook owners worldwide, James announced agreements with Best Buy*, UK-based Dixons* and India-based Croma* to outfit each retailer with the Intel AppUp center – pre-installed on netbooks the stores sell, as well as available for current netbook owners to download online. Similarly, James announced plans from ASUS* to ship its version of the Intel AppUp center on netbooks, the “asus app store,” starting in October.

During her keynote, James highlighted the Intel AppUp Developer Program, designed to drive innovative applications for end users and new revenue opportunities for independent developers and software vendors with programs such as the Intel Million Dollar Development fund. Rick Vanner from The Game Creators was recognized as winner of the “Most Innovative Application” in the Intel Atom Developer Challengefor his game titled, “Goals.” James also introduced the “On Intel AppUp” ISV identifier, designed to help developers promote their applications on Intel AppUp center.

James acknowledged seamless experiences are only part of the equation. Open operating systems – such as Intel and Nokia’s* MeeGo*, hosted by the Linux Foundation – allow developers to create, invent and innovate. Pointing to contributions from industry leaders, James discussed MeeGo ecosystem momentum, highlighting a variety of MeeGo-based devices and how third-party software developments and the upcoming MeeGo Web runtime, to be released in October, will make it easier to write applications for these devices. Internet TV pioneer Amino* also joined James onstage to demonstrate how the company is taking advantage of the flexibility and openness of MeeGo to deliver an innovative MeeGo-based smart TV solution.