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H2CY13: Upcoming next-gen Nexus 7, the ASUS MeMO Pad HD 7 “re-incarnation” at reduced by $50 price, dual/quad-core mid-range tablets from white-box vendors starting from $65

(while entry level will start from $40) … with that there would be tremendous pressure on low-volume tablet supliers (branded or white-box alike), as well as Samsung and Apple. Meanwhile China strengthens its position as the world leading PC Market.

Complementary post reminder:
Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the Cloud’, July 20, 2013] from which the following excerpts I will include here as the ones directly related to the content given here as well:

At the end of July the launch of a tablet chip is expected: the MT8135, with 2xA15 +2xA7, still using an Imagination GPU, and mainly targeting the high-end tablet market. If Google OS will be closed and converged that will have a huge impact on us.
We will use Windows as a second priority, while using Firefox [OS] and HTML5 as a secondary backup, by keeping track of them. Because we judge that the [Android] OS convergence from Google profitability point of view is very low, therefore our vote for these two emerging open OS’s is in the ‘not so urgent’ category, in addition to and outside of Android. The other focus is again on Windows Phone 8.  For the moment, however, WP8 hardware configuration requirements are still higher (mainly memory), power consumption – after optimizing the gap with Android – is not too large.
End of the complementary post reminder

Rumor: New Nexus 7 specs, features and launch details mentioned in chat with Asus rep [Android Authority, June 30, 2013]

AE: The Tablet should be released before the ending of Q2
C: when exactly is before Q2?
AE: That will be before the ending of July

AE: There has not been confirmed specification as yet, but here is some basics specification , that you can look at:

7 inch LED with 1980*1200 resolution
Qualcomm Snapdragon 600 Quad Core CPU / Snapdragon APQ8064 CPU
2GB of RAM
32GB internal storage
5Mpx rear camera and 1.2Mpx front camera
Android 4.3
4000mAh battery
Wifi a/b/g/n,Bluetooth 4.0 and NFC enabled
LTE / WCDMA / GSM support

This is not confirmed specifications but you can review it

vs. the first one: Nexus 7: Google wanted it in 4 months for $199/$245, ASUS delivered + Nexus Q (of Google’s own design and manufacturing) added for social streaming from Google Play to speakers and screen in home under Android device control [‘Experiencing the Cloud’, June 28, 2012] which already has an ASUS only “reincarnation:

Experience MeMO Pad HD 7 [asus YouTube channel, June 16, 2013]

The MeMO Pad HD 7 is a stylish and portable 7-inch value tablet with a [1.2GHz] quad-core [MediaTek MT8125] processor, stunning HD IPS panel. It has dual cameras and stereo speakers.

Some specs:

  • 7-inch HD [1280 x 800] tablet with a wide-view angle IPS display for stunning visuals
  • Rear 5MP and front 1.2MP dual cameras to capture the moments
  • Dual stereo speakers with Sonicmaster Technology for incredible sound effect.
  • Ultra light, weighs only 302g
  • Up to 10 hrs battery life to make it through your day

ASUS Announces MeMO Pad HD 7 and MeMO Pad FHD 10 Tablets [press release, June 3, 2013]

ASUS MeMO Pad HD 7 — the value tablet for mobile entertainment
ASUS MeMO Pad™ HD 7 has a quad-core processor and 1GB RAM for smooth and responsive performance with apps of all kinds. The 7-inch display has a 1280 x 800 native resolution for crisp text and images, and IPS technology for accurate, vibrant colors with 170-degree wide viewing angles. MeMO Pad™ HD 7 also features high-quality stereo speakers with enhanced sound, courtesy of ASUS SonicMaster audio technology.MeMO Pad™ HD 7 has a 1.2-megapixel front-facing HD camera that can capture 720p HD videos and models are also available with a rear 5-megapixel camera. Just 10.8mm thick and 302g, the feature-packed MeMO Pad™ HD 7 has a lithium polymer battery that lasts for up to 10 hours with 720p video playback. Models are available in four colors — black, white, pink and green.
MeMO Pad™ HD 7 has 16GB of storage and a MicroSD card slot, plus 16GB ASUS WebStorage free for one year. Together with the ASUS WebStorage Office, users can view, create, edit and share Microsoft Office documents online.
AVAILABILITY & PRICING
ASUS MeMO Pad™ HD 7 has an MSRP of US$129 for 8GB capacity and US$149 for 16GB [a “follow up” to the $199 Nexus 7 tablet developed jointly by Google and ASUS and announced a year ago], and will be available starting in July 2013.

Asustek and HP enter China tablet market with entry-level models [DIGITIMES, July 1, 2013]

Asustek Computer and Hewlett-Packard (HP) are both set to enter the China tablet market with new cheap tablet models: the Asustek 7-inch 8GB MeMO Pad HD 7, priced below CNY999 (US$163) and HP Slate 7, priced at CNY999 [$163], according to sources from channel retailers.

Asustek’s 8GB MeMO Pad HD 7 will be supplied to the China market exclusively and is expected to appear later in July.

Prior to Asustek and HP, Acer already offered its 7-inch Iconia B1-A71 tablet [1.2GHz dual-core MT8317T based] at CNY699 [$114], while Lenovo is pushing its A1000 for a price of CNY999 [$163].

Compared to first-tier vendors, most China-based white-box tablet players are offering their products at prices between CNY299-500[$49-81.5], giving them advantages in pricing, but first-tier vendors still outmatch white-box players in product quality, specifications and after-sales service, the sources said.

Currently this is the best 7” quad-core offering from purely mainland China technology:
7” quad-core Allwinner A31s based Onda tablets for $65 (v701s) and $81 with IPS (v711s) in China, while for $89 and $99 outside [‘USD 99 Allwinner’, June 22, 2013] for which here is the Onda V711s Quad Core A31s 7″ IPS Tablet PC In-depth Review [dealsprime YouTube channel, June 24, 2013]

Onda V711s 7-inch IPS screen Android 4.2.2 Tablet PC with quad core Allwinner A31 CPU review. We check out the pre-installed apps and do some web browsing. Check out full specs and where to buy here: http://dealsprime.com/onda-v711s-quad-core-android-4-1-1-tablet-pc-7-ips-1024-600-a31s-1-5ghz-8gb.html

With and 1280×800 resolution Onda V712 quad-core version is available from April 8, 2013. The current price for Onda V712 Quad Core RAM 2GB 7 Inch IPS Screen Android Tablet 16GB outside China is $139 (699 yuan, $114 inside). It has 0.3MP front and 2MP back camera (vs. 1.2MP front and 5MP rear on ASUS MeMO Pad HD 7), but its video capability is 4K.

Meanwhile the cheapest dual-core mid-range tablet from white-box vendors is the new ICOO D70PR03 for 399 yuan i.e $65. This is with 1.2GHz Allwinner A20 SoC and 1024×600 IPS screen.

China white-box tablet players seeing success in landing government procurement orders [DIGITIMES, July 1, 2013]

China-based white-box players are gaining the upper hand in the competition with first-tier brand vendors for tablet procurement orders from Asia Pacific governments due to their advantages in pricing, while improved product quality and stability also helped the white-box players to narrow their gap with first-tier players, according to sources from tablet players.

The government in Thailand recently released procurement orders for 1.6 million education-purpose tablets which were mostly taken by a China-based white-box player, and first-tier vendors are having trouble competing due to considerations about profitability, the sources noted.

The sources pointed out that the white-box maker landed orders for a total of 800,000 tablets from the Thailand government worth NT$1.57 billion (US$52.35 million), equivalent to a price of NT$1,900-2,000 [US$63-67] for each device.

However, even with such a low price, the sources believe the white-box maker is still profiting from the orders.

Currently, an entry-level 7-inch tablet from a China white-box player is priced at about US$50 and can go up to US$70-90 in the retail channel, giving them strong advantages in price competition.

Although first-tier brand vendors are also aggressively trying to enter the entry-level tablet market, white-box players are still expected to achieve shipments of 120 and 170 million units in 2013 and 2014, respectively.

Thailand school kids get tablet computers [Aljazeera via AussieNews1 YouTube channel, Aug 23, 2012]

It is only a matter of time before tablet computers replace text books in school classrooms.

Surprise auction winners [Bangkok Post, June 29, 2013]

Dark horses Shenzhen Yitoa Intelligent Control Co of China and Supreme Distribution (Thailand) won yesterday’s bidding for the second phase of the One Tablet per Child scheme to supply 1.22 million tablets, beating out Shenzhen Scope Scientific Development.
image
The Chinese firm clinched the bid for the first and second zones, while the Thai company won the contract for the third zone.
The Office of the Basic Education Commission (Obec) held an e-auction for the tablets yesterday seeking bidding winners to supply 1.63 million tablets.
Education Minister Phongthep Thepkanchana said Shenzhen Yitoa won a bid to supply 431,105 tablets for Prathom 1 students worth 842 million baht for the first zone in central and southern provinces.
The company offered a price of 1,953.12 baht [$63] per tablet, 28.2% lower than the median price set at 2,720 baht each.
According to earlier information: “The tablet will have government specifications of a seven-inch display with a camera resolution of 1024×600 pixels, a minimum 1.5-gigahertz dual-core processor unit, one gigabyte of RAM, eight gigabytes of storage memory, 3,600 milliampere hours of lithium polymer battery life, and continuous Wi-Fi internet access for at least three hours.
The Chinese firm also won the bid to supply 373,637 tablets for Prathom 1 students worth 786 million baht for the second zone in the northern and northeastern provinces.
The company offered 2,103.64 baht [$67.5] per unit, 22.7% below the median price.
Supreme Distribution, meanwhile, proposed the lowest price for tablets in the third zone, covering Mathayom 1 students in the central and southern provinces, at 2,908.24 baht [$93], down slightly from the median price of 2,920 baht.
The Thai computer assembly firm will supply 426,683 tablets worth 1.24 billion baht.
Obec postponed the bid for the fourth zone – covering some northern and northeastern provinces – to July, as Shenzhen Yitoa was the only bidder in the auction. The conditions require at least two bidders in competition.
Mr Phongthep said purchasing contracts are expected to be sealed in the week ahead. All winners are obliged to deliver their tablets within 90 days of signing contracts.
Panuwat Khantamoleekul, the managing director of Supreme Distribution, said the company could not offer a sharp rate cut since Mathayom 1 specifications are higher than those for Prathom 1.
He said his company will build its own factory in Thailand to assemble materials sourced from China.
It set up a local office here two decades ago and also won an earlier bid to supply tablets in Russia.

Shenzhen Yitoa Digital Appliance Co. Ltd [Global Sources, April 14, 2013]

Offering a Wide Range of Electronic Products
Shenzhen Yitoa Digital Appliance was founded in 2007, which is affiliated to Shenzhen Yitoa Intelligent Control Co., Ltd. We are a nationally known enterprise designing, developing, manufacturing and selling intelligent controllers of digital equipment. Our main products include e-book readers, MIDs, tablet PCs and other devices.
Releasing Three New Products Monthly
Every year, we invest $800,000 in our R&D department to innovate and renew users’ digital life. This gives our 100 experienced engineers the resources they need to add up to three new products a month. Simply send us your OEM/ODM requirements, and we’ll complete a sample for you in as fast as one week. Now our company cooperates with Aigo, Newsman, Skyworth and other national famous companies.
Recipient of International Certifications and Recognitions
With a 16,000-square-meter factory, 100 engineers, 1,600 workers and 25 assembly lines, our monthly capacity is over 1 million pieces. For your assurance, all of our products carry CE, CQC, CCC, UL and VED approvals, and are manufactured under ISO 9001:2000 and ISO 14001:2004 guidelines. Moreover, we have been recognized as a hi-tech enterprise in 2004, one of the top 100 Shenzhen Software Enterprises in 2005, and one of the top 20 Shenzhen Software Export Enterprises in 2006.

Leading Tablet PC Brands Reduce 2013 Targets [DisplaySearch blog, June 27, 2013]

We recently pointed out [Smaller Tablets to Get Even More Popular in the Second Half of 2013 [DisplaySearch blog, June 18, 2013]] that 2013 would be the year in which smaller tablet PC shipments (especially 7” and 8”) would surpass larger tablet PC shipments (such as 9.7” and 10.1”). Tablet PCs are starting to overlap with larger smart phones, as well as with ultra-slim notebook PCs. 

Our latest forecast for the tablet PC market in the Quarterly Mobile PC Shipment and Forecast Report is for 67% Y/Y growth – from 153.6M in 2012 to 256.5M in 2013. Within this growing market, the share held by the top 12 brands, including Apple, HP, Acer, Dell, Lenovo, ASUS, Samsung, Toshiba, Sony, Amazon, Google, and Microsoft, is falling because the whitebox market [iPad-sized Tablets No Longer Driving Panel Growth Momentum [DisplaySearch blog, June 27, 2013]], especially in China, is growing faster. We estimate that the top brands, which shipped a combined 104.2M units in 2012, have reduced their 2013 shipment plans from 172M forecast in April to 167M forecast in June.

Apple’s iPad series accounted for 67M units in 2012 and remains the market leader, but is also the leading example of this trend. We estimate that Apple originally planned to ship 88M iPads in 2013, has reduced its target to 74M, including 31M iPads and 43M iPad minis.

We estimate that Samsung’s total tablet PC and phablet business plan is nearly 50M units in 2013, a big jump from 15.6M in 2012. Samsung plans include 39.5M tablet PCs, and 10M Galaxy Mega series (5.8” and 6.3”; while Samsung defines these as phablets, we classify them as smart phones).

Other tablet PC brands expect to grow their business in 2013. Among them, Lenovo, Microsoft, HP, and Acer are the most aggressive. Lenovo has two product lines for its tablet PC – X86 and ARM series. In 2013, Lenovo is planning for 3M X86 and 8M ARM.

Tablet PCs and Touch Adoption Expected to Drive Mobile PC Shipments Through 2017, According to NPD DisplaySearch [press release, May 6, 2013]

SANTA CLARA, CALIF., May 6, 2013—The mobile PC market is expected to increase from 367.6 million units shipped in 2012 to 762.7 million globally by 2017, driven by touch-enabled form factors, according to the NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. The majority of this shift will come as tablet PCs begin to replace notebook PCs this year as the dominant mobile PC form factor, and touch becomes a key feature in mobile PC adoption.   

“The mobile PC industry is undergoing significant change this year,” said Richard Shim, senior analyst with NPD DisplaySearch. “The rapid rise and establishment of white box tablet PCs (tablets made by small local brands, mainly in China) is putting pressure on traditional notebook PCs. These low-cost tablets are reaching further into emerging regions where notebook PC penetration rates have remained low, resulting in cannibalization by tablet PCs.”

Tablet PC shipments are forecast to increase 67% Y/Y to 256.5 million in 2013, and reach 579.4 million by 2017. White box tablet PCs accounted for one-third of tablet PC shipments in 2012 and will maintain at that level for the next several years.

Notebook PC shipments are expected to decline 10% over the next four years, from 203.3 million in 2013 to 183.3 million in 2017, but there will be pockets of growth. Shipments of notebooks with touch capabilities are expected to grow 48% Y/Y in 2014. In the notebook category, touch will be used mainly in ultra-slim PCs, which includes Intel-specified Ultrabooks, the MacBook Air, and other slim form factor notebooks. Ultra-slims, which are at the premium end of the notebook market, are forecast to account for two-thirds of touch-enabled notebooks in 2013. By 2017, they will be 80%. Intel’s recent mandate that third-generation Ultrabooks (using the company’s next generation Haswell processors) must include touch will also help adoption.

Figure 1: Global Mobile PC Shipments, 2012-2017

image

Source: NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

New operating systems such as Windows 8 are unlikely to be a major driver of touch adoption. Rather, penetration of touch in notebook PCs will be driven by a reduction in cost and new form factors, such as hybrids, sliders, and convertibles.

“Thus far, Windows 8 has had a limited impact on driving touch adoption in notebook PCs, due to a lack of applications needing touch and the high cost of touch on notebook PCs,” added Shim. “Form factors aimed at differentiation from standard clamshell notebooks will help to drive consumer adoption of touch-enabled notebook PCs, starting in the second half of 2013.”

The NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report covers the entire range of mobile PC products shipped worldwide and regionally. With analysis of global and regional brands, the Quarterly Mobile PC Shipment and Forecast Report provides an objective, expert view of the market with insight into historical shipments, revenues, forecasts, and more. For more information about the report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan for more information.
About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visithttp://www.npd.com/ and npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

China [branded] smartphone vendors to foray into tablet segment [DIGITIMES, July 1, 2013]

China-based smartphone vendors, including Huawei, ZTE, Lenovo and Xiaomi Technology, all will step up their efforts to penetrate the tablet market, according to industry sources.

Huawei plans to launch a new 7-inch tablet in the third quarter of 2013, and together with a 10.1-inch model released in early 2013, Huawei is sourcing about two million flat panels from China-based Truly Opto-electronics currently, the sources indicated.

Meanwhile, Huawei also purchases a portion of displays used in its new tablets from Innolux. However, the Taiwan-based flat panel maker declined to comment on orders from individual clients.

Lenovo also unveiled its Windows 8-based tablet, the Lenovo Miix10, recently. The Lenovo Miix, which is expected to hit the market in the third quarter, is equipped with a 10.1-inch 1366 by 768 IPS display and is power by an Intel dual-core Atom processor.

Xiaomi reportedly will step into the tablet segment by unveiling its first tablet in mid-August, the sources revealed, adding that Xiaomi will utilize tablet chipset solutions from MediaTek.

White-box vendors expected to lower prices for entry-level 7-inch tablets to US$40 in 2H13 [DIGITIMES, June 7, 2013]

The market for 7-inch tablets is seeing intense competition and white-box vendors are expected to further reduce prices for entry-level models to US$40 in the second half of 2013, according to Taiwan-based supply chain sources.

Entry-level white-box tablets are expected to continue selling well in markets such as China, and supply chains are able to increasingly decrease pricing for entry-level components, said the sources.

Meanwhile, Digitimes Research predicts that 254 million tablets will be sold in 2013, up 63.9% on year.

China-based white-box 2013 tablet shipments likely below forecasts [DIGITIMES, June 14, 2013]

China-based white-box tablet vendors’ shipments in 2013 were originally forecast at 120 million units, but actual shipments may fall short due to strong competition from inexpensive models launched by brand vendors, according to supply chain sources.

In addition to brand vendors, the white-box tablet vendors also face increasing competition from entry-level large-size smartphones, the sources said, adding that smartphones sized 5.7- to 6-inch are posing some of the biggest challenges.

Pricing for both the inexpensive brand models and entry-level large-size smartphones are becoming more similar to white-box tablet vendors’ products and that trend is expected to continue, causing the shipments to be less than expected in 2013, the sources added.

Digitimes Research: China mobile AP market to expand in 2013 [press release, June 14, 2013]

The China mobile application processor (AP) market will expand over 60% in 2013 to 506 million units, with smartphone-use APs accounting for 77.4% of total shipments, Digitimes Research said in its new report.

The market for smartphone APs in China climbed to 241.5 million units in 2012, up significantly from 69 million in 2011, according to Digitimes Research. The number will increase to 391.7 million units in 2013.

Shipments of China-made smartphone APs are forecast to account for 34% of the global smartphone AP market in 2013, compared to 26% in 2012 and around 10% in 2011, Digitimes Research noted.

As for China-made tablet APs, the market will reach a size of 115.2 million units in 2013, compared with a mere 10.5 million units [in 2011], Digitimes Research indicated.

Dual-core processors will overtake single-core chips to become the mainstream spec for tablets produced by China’s brand and white-box companies in the second half of 2013, while the penetration of quad-core powered tablets will also expand substantially, Digitimes Research pointed out.

China-based mobile AP vendors will ship a combined 506 million units in 2013, while the global mobile AP market will come to a size of 958 million units, Digitimes Research projected.

image

Prices of smartphone and tablet solutions to drop 10-20% in 2H13 [DIGITIMES, June 18, 2013]

Prices of chipset solutions for smartphones and tablets are expected to decline 10-20% sequentially in the second half of 2013 due to competition between MediaTek and Qualcomm, according to industry sources.

Qualcomm is scheduled to host its annual QRD (Qualcomm reference design) forum in Shenzhen on June 20, which is expected to attract participants from China-based branded as well as white-box smartphone and tablet vendors, the sources noted.

While showcasing its new solutions for the second half of the year, the forum also aims to grab smartphone and tablet solution orders from MediaTek, which has been prevailing in China’s solution market using a variety of reference designs, said the sources.

Qualcomm said earlier that over 40 OEMs have launched more than 200 new smartphones and tablets in 14 countries recently, mounting increasing pressure on MediaTek, said the sources.

China-based solution vendors such as Spreadtrum Communications have also joined the price competion, driving the unit price of quad-core smartphone solutions to below US$10 in China recently, the sources revealed.

China market: White-box tablet makers approaching MediaTek for quad-core solutions [DIGITIMES, May 27, 2013]

China-based white-box tablet makers are reportedly approaching MediaTek for the purchase of the chipmaker’s integrated MT8125 and [the upcoming] 8135 [to be based on A15 + A7 “big.LITTLE” architecture] quad-core application processors for tablets, according to industry sources.

The move by the white-box tablet makers comes after branded tablet vendors in China and Taiwan have begun using the MT8125 and 8135 solutions for tablets targeting the US99-149 segment, the sources noted.

White-box tablet makers currently purchase quad-core solutions mainly from China-based IC vendors including Allwinner Technology and Rockchip Technology, while buying Wi-Fi and Bluetooth chips from Realtek Semiconductor and RDA Microelectronics.

The 28nm quad-core solutions from Allwinner and Rockchip are priced at US$4-5, or about 50% lower than the comparable quad-core chips offered by MediaTek, since the chips offered by Allwinner or Rochchip do not support voice communications, said the sources.

In order to compete effectively in China and other emerging markets and differentiate products, white-box tablet makers have been forced to adopt MediaTek’s quad-core solutions, commented the sources.

MediaTek Introduces New Quad-Core Application Processor for Fast-Growing Tablet Market [pres release, May 29, 2013] used in ASUS MeMO Pad HD 7 shown earlier

TAIWAN, Hsinchu – 29 May, 2013 – MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced the availability of the new quad-core application processor – MT8125 designed for the fast growing global tablet markets. The new tablet platform is an extension of the company’s highly successful quad-core portfolio, it integrates a power-efficient quad-core Cortex™- A7 CPU subsystem with speed up to 1.5GHz, PowerVR™ Series5XT Graphics that delivers compelling multimedia features and sophisticated user experiences.  To simplify product design and speed time-to-market, the MT8125 supports 3G HSPA+, 2G EDGE and Wi-Fi versions, all of which are pin-to-pin compatible, allowing device manufacturers to easily expand their portfolios with a full range of tablets by leveraging the existing or planned design requiring no additional rework.
Inheriting MediaTek’s technology breakthrough of quad-core SoC platform and high-end multimedia capabilities, the MT8125 incorporates premium multimedia features, supporting up to Full HD 1080p video playback and recording, 13MP camera with integrated ISP and Full HD (1920 x 1200) displays. The new tablet SoC also delivers ground breaking visual quality powered by the leading picture quality technologyMiraVisionTM, derived from MediaTek’s extensive experience in the Digital TV market.
The MT8125 includes full support for MediaTek’s leading 4-in-1 connectivity combo that converges Wi-Fi, Bluetooth 4.0, GPS and FM, bringing highly integrated, best-in-class wireless technologies and expanded functionality to high-performance multimedia tablets. The MT8125 also provides support for Wi-Fi certified Miracast™ which makes multimedia content sharing between devices easier.
“During the last two years, application processors used in tablets have taken a fast evolution from single-core 1GHz to quad cores, clocking over 1.5GHz. Competition will force chipset vendors to maintain pace – by implementing more advanced features while reducing the system cost by increasing the level of integration*,”said Gartner Research Director Roger Sheng.
“MediaTek’s team has worked closely with Lenovo to integrate their solutions into our design process, helping us accelerate the development and introduction of new, innovative tablets. In turn, this allows us to fulfill our commitment to delivering the outstanding user experience our customers demand. The tablet market is moving fast, and Lenovo aims to be at the forefront of tablet innovation. MediaTek helps us do that,” commented Wayne Chen, vice president and head of mobile business unit for Lenovo.
“We’re confident that our comprehensive reference designs will be the industry benchmark, particularly benefiting the mid-to-high-end tablet market. It is an innovative, cost-effective and definitely faster time-to-market solution.” said Joe Chen, GM of Home Entertainment Business Unit, MediaTek. “By taking advantage of our strengths in the multimedia field, mobile communications and multi-screen technologies, we offer a complete multi-core processor family for smartphones and tablets, enabling a significant difference in performance and power efficiency – all while ensuring seamless streaming performance across the array of devices when users are consuming entertainment and information. ”
The MediaTek quad core tablet SoC is now being widely adopted by MediaTek’s global customers including Lenovo IdeaTab S6000 series.

Lenovo S6000 10.1″ MediaTek MT8389 [Charbax YouTube channel, March 4, 2013]

Note:
1. According to LinuxGizmos.comIt appears, however that Lenovo’s 10-inch, quad-core S6000 Android tablet uses a scaled down, 1.2GHz version of the MT8125 called the MT8389. … The MT8389 also appears to have a lesser PowerVR SGX GPU, according to All-RSS.com. As a result, the Lenovo S6000 has more limited 1280 x 800-pixel resolution and a 5-megapixel camera.
2. Quad-core SoC competition in as per this:

image

MT8125 / 8389
Quad-Core Cortex-A7 1.5GHz + CPU Tablet Platform [May 29, 2013]

Overview
MT8125/8389 is an extension of MediaTek’s highly successful quad-core portfolio, it integrates a power-efficient quad-core Cortex™- A7 CPU subsystem with speed up to 1.5GHz, PowerVR™ Series5XT Graphics that delivers compelling multimedia features and sophisticated user experiences.
Features
High-end Multimedia Capabilities
•  Supporting up to Full HD 1080p video playback and recording, 13MP camera with integrated ISP and Full HD (1920 x 1200) displays
• Delivering ground breaking visual quality powered by the leading picture quality technology – MiraVisionTM, derived from MediaTek’s extensive experience in the Digital TV market.
Best-in-class Connectivity Technology
•    Including full support for MediaTek’s leading 4-in-1 connectivity combo that converges Wi-Fi, Bluetooth 4.0, GPS and FM, bringing highly integrated, best-in-class wireless technologies to tablets
•   Providing support for Wi-Fi certified Miracast™ which makes multimedia content sharing between devices easier
Supports 3G HSPA+, 2G EDGE and Wi-Fi
•   MT8125/ 8389 supports 3G HSPA+, 2G EDGE and Wi-Fi versions, all of which are pin-to-pin compatible, allowing device manufacturers to easily expand their portfolios with a full range of tablets by leveraging the existing or planned design requiring no additional rework.

MT8377
1 GHz Dual-Core Tablet Platform [May 29, 2013]

Overview
The MediaTek MT8377 features a dual 1GHz Cortex™-A9 application processor from ARM, a PowerVR™ Series5 SGX GPU from Imagination Technologies, MediaTek’s proven 3G/HSPA/Edge modem, and runs the Android 4.0 “Ice Cream Sandwich”. y integrating a dual-core application processor architecture widely deployed in the majority of today’s premium tablets, the MT8377 boosts application and browser performance by up to 40% compared to single-core platform.
Features
Richest Multimedia Features
•   Providing rich multimedia features including a 8MP camera and high-definition 1080p video playback
•   Supporting high-resolution displays of up to HD720 (1280×720) resolution
•   Integrating built-in stereo 3D panel support and DTV-grade display picture quality
Best-in-class Connectivity Technology
•    Including full support for MediaTek’s leading 4-in-1 connectivity combo that converges Wi-Fi, Bluetooth 4.0, GPS and FM

MediaTek allocating more resources for development of tablet solutions [DIGITIMES, June 10, 2013]

MediaTek is relocating its tablet solution unit from its wireless communications group to the home entertainment group, meaning that the Taiwan-based top IC design house is looking to put more of its hardware and software resources into developing chips for tablet applications, according to industry sources.

The move echoes company president Hseih Ching-chiang’s statement that MediaTek aims to roll out new chips for tablet applications on a quarterly basis in the next few years.

The emphasis on the development of chips for tablets indicates that MediaTek believes that tablets will become the next-generation killer application and that the global tablet market is likely to continue to grow robustly in the coming years, commented the sources.

Meanwhile, MediaTek has adopted a strategy to push sales of its tablet solutions to non-Apple branded vendors in China and Taiwan, which have been focusing on promoting mid-range tablets for the US$99-199 segment, the sources indicated.

Given the high price/performance ratio and reliability of MediaTek’s chipset solutions, more and more entry-level tablet vendors in China are likely to queue up for table solutions from MediaTek, said the sources.

MediaTek is expected to ship a total of 20 million chipsets for tablets in 2013, accounting for 15% of the global non-iPad tablet market, estimated the sources.

MediaTek 2Q13 performance beats guidance [DIGITIMES, July 5, 2013]

MediaTek has reported consolidated revenues of NT$9.77 billion (US$323.52 million) for June, down 10.6% sequentially but up 24.6% on year.

MediaTek’s second-quarter revenues totaled NT$33.28 billion [US$1.1B], increasing 38.8% sequentially and surpassing the company’s guidance of NT$30-31.6 billion set for the quarter.

For the first half of 2013, revenues amounted to NT$57.25 billion [US$1.9B], up 33% from a year earlier.

Digitimes Research: China mobile AP shipments rise in 2Q13 [press release, June 24, 2013]

The China mobile application processor (AP) market is forecast to reach a total of 114.5 million units in the second quarter of 2013, up 9.6% sequentially and 88.6% from the 60.7 million units shipped a year ago, Digitimes Research said in its new report. Smartphone-use APs continued to account for the majority of total shipments.

The market for smartphone APs in China will amount to 92.3 million units in the second quarter, representing a 16% increase compared to 79.6 million units in the first quarter, whereas that for tablet-use APs declined 10.8% on quarter to 22.2 million units, according to Digitimes Research.

The China mobile AP market, which consists of smartphone- and tablet-use APs, is set to total 219 million units in the first half of 2013, said Digitimes Research. The top-5 suppliersMediaTek, Qualcomm, Spreadtrum Communications, Allwinner Technology and Rockchip Electronics – contributed as high as 192 million units, or 87.7%, to the overall shipments, Digitimes Research indicated.

MediaTek has enjoyed robust growth in its SoC shipments for smartphones and tablets with shipments for the first half estimated at 84 million units, while Qualcomm‘s shipments to China’s mobile AP market are set to total about 42.7 million units, Digitimes Research predicted. Meanwhile, Spreadtrum with its low-price strategy is expected to ship 38 million units in the first half of 2013, Digitimes Research said.

Specializing in tablet-use SoCs, Allwinner and Rockchip will both report significant on-year growth in their shipments for the first half of 2013, Digitimes Research indicated. Allwinner‘s shipments will climb to 18 million chips in first-half 2013 from only 4.7 million units a year earlier, while Rockchip‘s shipments for the same period will reach 10 million chips compared with the 5.5 million units shipped in the first half of 2012.

image

Note: Out of 47.1 million units used in tablets for H1CY13 28 million came from Allwinner and Rockchip, which is almost 60%. 38% belongs to Allwinner, 21% to Rockchip.

Digitimes Research: TSMC expanding in China [press release, June 20, 2013]

Taiwan Semiconductor Manufacturing Company (TSMC) has significantly expanded its presence in China’s IC industry, as the foundry’s technology advantages and manufacturing capabilities help it ride the wave of smartphone and tablet growth in the local market, according to Digitimes Research.

TSMC has received a pull-in of orders from a number of China-based IC design houses, which specialize in mobile SoCs such as application processors and place a heavy emphasis on demand domestically. Their booming businesses have boosted TSMC’s sales coming from the China market, said Digitimes Research.

TSMC saw sales generated from the total orders placed by its China-based clients climbed to US$820 million in 2012 from US$510 million in 2011, an about 61% increase. Sales are set to rise further to top US$1.4 billion in 2013, Digitimes research forecast.

China-based Semiconductor Manufacturing International (SMIC) has also enjoyed growth in its sales coming from the local market, Digitimes Research indicated. Sales generated from orders placed by SMIC’s local China-based clients arrived at the highest quarterly level for a third consecutive quarter in the first quarter of 2013, Digitimes Research said.

In addition, Digitimes Research noted that China’s IC design sector has entered a new phase of development. The number of China-based IC design companies exceeded 500 in 2012 with their combined output value ranked third worldwide.

IHS Boosts Tablet Panel Shipment Forecast as White-Box Products Storm the Market [press release, July 2, 2013]

EL SEGUNDO, Calif.(July 2, 2013)—Boosted by orders from unbranded, white-box Chinese manufacturers, global demand for tablet panels is exceeding expectations, spurring IHS to increase its forecast for displays by 6 percent for 2013.

A total of 262 million displays for tablets are forecast to be shipped in 2013, compared to the previous forecast of 246 million, according to the May Edition of the “LCD Industry Tracker—Tablet” report from information and analytics provider IHS (NYSE: IHS). This will represent 69 percent growth from 155 million in 2012, as presented in figure 1 attached.

image

“Competitive dynamics in the tablet market have changed dramatically this year as Chinese white-box smartphone makers have entered the tablet market in droves,” said Ricky Park, senior manager for large-area displays at IHS. “These companies are producing massive quantities of low-end tablets that appeal to consumers in China and other developing economies. Because of this, the white-box manufacturers are driving up demand for tablet panels, particularly smaller displays using the older twisted nematic (TN) technology, rather than the newer screens using in-plane switching (IPS).”

Unbranded tablet makers purchased 40 percent of all tablet panels in April, up from just 17 percent in the first quarter of 2012, as presented in figure 2 attached.

image

Partly because of the rise of white-box makers, shipments of smaller 8- and 9-inch tablet displays will rise by nearly 200 percent in 2013. In contrast, larger displays in the 9-, 10- and 11-inch range will suffer a 5 percent decline.

The boom in white-box tablets is being driven the introduction of turnkey designs offered by processor makers. The designs make it easy for new, inexperienced market entrants to offer tablet products.

The Chinese white-box manufacturers hold certain advantages over the major incumbent tablet manufacturers. The white-box manufacturers are able to produce tablets at lower cost, more quickly and with greater flexibility in production. These companies also have the capability to manufacture both unbranded tablets, and make products for the major brands on a contract manufacturing basis.

Such white-box players also have been agile enough to take advantage of the current high availability and low-cost of tablet panels. Makers of displays for the shrinking PC market have switched over to the tablet market, spurring a glut that has depressed pricing. As prices have fallen, the white-box makers have demonstrated enough flexibility to boost production of low-cost tablets.

“Playing to their strengths, the white-box manufacturers are set to continue to increase their presence in tablets and propel the expansion of the overall tablet market,” Park said.

IHS believes the strong growth of tablet panel demand continued in the second quarter. The arrival of more turnkey tablet design solutions will drive up demand for 7- and 8-inch panels throughout the year.

The 8-inch panels are becoming an increasingly large segment of the tablet market, with a display area more appealing to users than the 7-inch size. In all, the 8-inch panels accounted for 11 percent of panel shipments in April, with Samsung and Acer having recently launched new tablets in that size. With more introductions likely coming in the third quarter, IHS expects a substantial market share for the 8-inch by the end of this year.

The market for larger-sized, 10-inch and bigger tablet panels may begin to enjoy a recovery in shipments with the launch of the new Intel Corp. Atom microprocessor, code-named Bay Trail. This new device could help reduce the cost of x86 microprocessor-based tablets and improve battery life. Bay Trail also could generate opportunities for hybrid-form tablets that include keyboards.

The x86 tablets, with Microsoft Corp.’s new Windows 8 operating system, would have functionality better suited to the needs of the commercial and business worlds than either the Google Android- or the Apple  iOS-based tablets, which are designed with the consumer in mind.

About IHS (www.ihs.com)

IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs 6,700 people in 31 countries around the world.

Flexible Display Market to Reach Nearly 800 Million Unit Shipments by 2020 [IHS press release, June 5, 2013]

EL SEGUNDO, Calif. (June 5, 2013)—Demand for flexible displays is set to undergo massive growth during the next seven years, with a broad variety of applications—ranging from smartphones to giant screens mounted on buildings—driving a nearly 250 times expansion in shipments from 2013 through 2020.

Global shipments of flexible displays are projected to soar to 792 million units in 2020, up from 3.2 million in 2013, according to a new IHS report entitled “Flexible Display Technology and Market Forecast” . Market revenue will rise to $41.3 billion, up from just $100,000 during the same period, as presented in the attached figure.

image

“Flexible displays hold enormous potential, creating whole new classes of products and enabling exciting new applications that were impractical or impossible before,” said Vinita Jakhanwal, director for mobile and emerging displays and technology at IHS. “From smartphones with displays that curve around the sides, to smart watches with wraparound screens, to tablets and PCs with roll-out displays, to giant video advertisements on curved building walls, the potential uses for flexible displays will be limited only by the imagination of designers.” 

Generation flex

IHS classifies flexible displays into four generations of technology. The first generation is the durable display panels that are now entering the market. These panels employ a flexible substrate to attain superior thinness and unbreakable ruggedness. However, these displays are flat and cannot be bent or rolled.

Second-generation flexible displays are bendable and conformable, and can be molded to curved surfaces, maximizing space on small form-factor products like smartphones.

The third generation consists of truly flexible and rollable displays that can be manipulated by end users. These displays will enable a new generation of devices that save space and blur the lines separating traditional product categories, such as smartphones and media tablets.

The fourth generation consists of disposable displays that cost so little that they can serve as a replacement for paper.

Starting small

With their thin, light and unbreakable nature, flexible displays initially are expected to be used in smaller-sized products, such as mobile phones and MP3 players. However, once large-size displays are available, flexible technology will be used in bigger screen-size platforms, such as laptops, monitors and televisions.

The largest application for flexible displays during the next several years will be personal electronic devices. This segment will be led by smartphones, with shipments climbing to 351 million units by 2020, up from less than 2 million this year.

Flexible stars at SID

Flexible displays were a major topic at the Society for Information Display (SID) Display Week event in Vancouver in May.

During an SID keynote address, Kinam Kim, president and CEO of Samsung Display Co., discussed his company’s flexible organic light-emitting diode (OLED) display technology. Kim said that the technology will be suitable for wearable electronics devices like Google Glass.

Also at SID, LG Display showed a 5-inch OLED panel constructed out of plastic that was both flexible and unbreakable.

Furthermore, Corning at SID showed its Willow Glass, which can be used as with both OLEDs and liquid-crystal displays (LCD) in mobile devices such as smart phones, tablets and notebook PCs. Because of its thinness, strength and flexibility, Willow Glass could enable future displays to be wrapped around a device or a structure.

IHS predicts OLEDs will be the leading flexible display technology during every year for the foreseeable future, accounting for 64 percent of shipments in 2020.

How Intel Can Enable a Successful $200 PC in the Age of the Media Tablet [IHS press release, May 20, 2013]

Vancouver, British Columbia (May 20, 2013)—Can PC makers produce ultrathin, touch-screen PCs that are appealing to consumers—and that are priced at just $200?

The astounding answer seems yes—if microprocessor Intel Corp. is willing to cut the price of its semiconductor components to PC makers, according to a PC Dynamics Market Brief from information and analytics provider IHS (NYSE: IHS).

Speaking at the IHS/SID 2013 Business Conference, held May 20 in Vancouver, Canada, Zane Ball, Intel vice president and general manager, Global Ecosystem Development, is presenting his company’s plan to empower the PC industry to produce low-cost notebooks incorporating touch technology. Craig Stice, senior principal analyst for compute platforms at IHS, believes Intel has a shot at success.

“A price point that low seems far-fetched considering the mobile PC prices of today, with Ultrabooks and other ultrathins going as high as $1,000 or more,” Stice said. “However, the small laptops known as netbooks saw their prices reach down into the $200 range at the height of their popularity a few years ago, and a cost analysis of netbooks shows how such a low level of pricing can be used to support a no-frills type of ultrathin PC.”

The cost estimate for a standard netbook, based on the IHS Compute Systems Cost Analyzer that calculates the major components of a netbook on a third-quarter 2013 timeline, comes out to $207.82, as shown in the attached table.

image

“Hitting this kind of price point is not impossible for the PC industry, already a cutthroat market accustomed to razor-thin margins,” Stice said. “Such a possibility was stated by outgoing Intel CEO Paul Otellini, who during Intel’s first-quarter earnings call in April made the bold prediction that touch-enabled, ultrathin Intel-based notebooks using non-core processors could be available by the end of this year.”

Intel holds the cards

The key factor that could make this happen is Intel, which can control up to 33 percent of the total bill-of-materials cost for the PC through the central processing unit (CPU) and motherboard. If Intel decides to provide a price break for just these components, PC original equipment manufacturers could see their margins improve, allowing them to drive down prices for the retail market. With PC competition so fierce, it takes only one PC manufacturer to find a price point that sells—and others are bound to follow suit shortly afterward.

Intel could also be instrumental in introducing an even more powerful ultrathin-type mobile PC than netbooks, which have now been overtaken by media tablets and are on their way out of the market altogether.

Intel’s next-generation Atom processor, called Bay Trail, has the potential to deliver a performance boost that will clearly separate the traditional netbooks of old from the new generation of mobile and ultrathin PCs.

Avoiding netbooks’ fate

While netbooks had limited computing power and were regarded more as devices for content consumption, the new and much more economical ultathins, in contrast, would possess considerably more power and be categorized as content-creation devices. Such a perceptible enhancement could increase their chances of survival in the marketplace, unlike the short-lived netbooks.

Much depends on Bay Trail, which Intel says will move from two processing cores to four to provide beefed-up performance. Along with Bay Trail, Intel’s own high-definition embedded graphics and an extended battery life for improved power will yield a processor bearing similar performance to the chipmaker’s renowned family of Core processors. All these traits could be part of the new, less expensive ultrathin being projected.

What PC manufacturers also must do

What these developments portend for the PC industry is significant. If the PC industry is able to get down to the $200 price point, and Intel’s Bay Trail processor delivers what it claims to do, then the PC market will have its much-needed shot in the arm. Such a turn of events could then spark the mobile PC market, which has been losing steam to flashier rivals like smartphones and tablets.

Besides Intel’s willingness to cut its own price point to make chips available at a lower cost to customers, a second important factor involves the PC makers themselves. For their part, PC manufacturers also need to find a way of getting to the magic price point of $200—and possibly sacrifice even more margin in exchange for the greater amount of volume that they seek.

All told, the scenario above—merely hypothetical at this point—is not entirely out of reach. A strong second half is already being forecast for PCs this year: add in the potential for lower-priced next-generation ultrathin systems, and the PC industry may finally have a valid competitor to lower-priced media tablets.

China Becomes World’s Leading PC Market in 2012 [IHS press release, April 29, 2013]

EL SEGUNDO, Calif. (April 29, 2013)—China rose to the top of the PC market for the first time ever on an annual basis last year, relegating the United States to second place with a lead of more than 3 million units, according to an IHS iSuppli PC Dynamics Market Brief from information and analytics provider IHS (NYSE: IHS).

PC shipments in 2012 to China amounted to 69 million units, exceeding the 66 million total reached by the United States. Only a year earlier in 2011, the United States was the leading global destination for PCs.

Beyond its large size, China’s PC market exhibits distinct characteristics that set it apart from the computer trade elsewhere, possessing a vast untapped rural market and unique consumer-purchasing patterns. While desktop PC shipments lagged notebooks around the world, the two PC segments were on par in China in 2012, with an even 50-50 split, as shown in the attached table.

image

“The equal share of shipments for desktops and notebooks in China is unusual, since consumers in most regions today tend to prefer more agile mobile PCs, rather than the bulky, stationary desktops,” said Peter Lin, senior analyst for compute platforms at IHS. “The relatively large percentage of desktop PC shipments in China is due to huge demand in the country’s rural areas, which account for a major segment of the country’s 1.34 billion citizens. These consumers tend to prefer the desktop form factor.”

The market will change gradually as desktop PCs face rising competition from the high value proposition presented by notebooks. Notebooks will then surpass desktops in the country by 2014, tracking more closely with the worldwide desktop-to-notebook PC ratio of 36 to 64 percent.

The desktop vs. notebook pattern of consumption in China is only one example of the distinctive hallmarks of the country’s dynamic PC market. In another indicator, China also has approximately a 50-50 proportion in consumer vs. commercial PCs, compared to the 65-35 percent ratio for the rest of the world.

A third pattern unique to the China PC market is the preferred notebook display size of 14 inches, which accounts for more than 70 percent of notebook PC shipments in the country. For the rest of the world, the 14-inch makes up less than 30 percent.

A fourth pattern of note is the attach rate of PCs with a pre-installed operating system, especially for notebooks. While mature PC markets in other parts of the world claim a 90 percent attach rate, the proportion for China comes out to lower than 50 percent, with the ratio even lower in the desktop PC market.

Despite such exclusive behavior, the China PC space shares one common trait with the worldwide PC market. Like the rest of the world, demand in China remains weak as consumers migrate to using mobile devices like cellphones. China’s PC market is projected to grow only by 3 to 4 percent this year.

Even so, a vast market opportunity continues to exist for PCs in the country, in the form of potential first-time buyers mostly residing in the countryside. The government already plans this year to invest some 40 trillion yuan—equivalent to some $6.4 trillion—to build rural infrastructure in the next 10 years, and PC original equipment manufacturers can take advantage of the initiative to build out and expand from the cities, IHS believes.

China is also on track to retain its position as the largest PC market in the world for the foreseeable future unchallenged and alone—further providing PC brands a rare opportunity for expansion, counter to the myriad travails they face in the rest of the world.

Microsoft betting on boosting Windows RT demand with top level ARM SoCs from its SoC partners, Windows 8.1 enhancements, Outlook addition to the Office 2013 RT and very deep tactical discounts to its OEM partners for tablet offerings of more value and capability

… especially valuable for small businesses, and even enterprises of different, larger sizes thanks to new enhancements in manageability, networking, and security announced at TechEd North America 2013 (see “Cloud first” from Microsoft is ready to change enterprise computing in all of its facets [this same ‘Experiencing the Cloud’ blog, June 4, 2013]).

Relevant excerpts from Nick Parker, Tami Reller, Antoine Leblond and Steve Guggenheimer: COMPUTEX 2013 Keynote Transcript [Microsoft, June 5, 2013]

The full record of the keynote from Notebookitalia which contains the below excerpts between [10:49] and [19:50] as indicated.

Tami Reller, Chief Marketing Officer and Chief Financial Officer, Windows:

[10:49] Bringing the power of Windows to tablets is a really big part of the vision of Windows 8 and of Windows RT, really a new class of tablets that offers more value and capability than today’s tablets. […]

[15:00] Windows tablets are an important part of the Windows 8 vision, and Windows tablets do more.

Completing that promise of do more, I’m pleased to announce that starting with the back-to-school lineup, and in some cases even earlier, Windows x86 tablets will come with Office. That’s Word, that’s Excel, PowerPoint, and OneNote in the box. We’re making that possible through new OEM offerings that were introduced earlier this spring.

Even with the value of Office built-in to these Windows tablets, these new offerings are going to allow our partners to build opening price point tablets, as well as great premium tablets.

Additionally, we’ve opened up support for small tablets with Windows 8, and we’ll do more with Windows 8.1. You’ve seen the first of those tablets here at COMPUTEX. Congratulations to Acer on their announcements earlier this week.

And coming with 8.1, building on our support for small tablets, we’re really committed to completing the scenario, including full portrait support.

One of the top requests from Windows RT customers has been Outlook. I’m very pleased to announce that with the Windows RT 8.1 update Microsoft Outlook will be in-box.

With 8.1 we’re again embracing the very latest technology, and the very latest on the silicon roadmap. Specifically this includes Bay Trail-T, Qualcomm 8974 [one of Snapdragon 800 SoCs coming in commercial devices of H2 2013, see more details in Snapdragon 800 Product Brief], and NVIDIA T40 [or Tegra 4 first in the already announced HP SlateBook x2 to be available in August 2013].

And we’re expanding our ARM program to provide more component flexibility, creating more opportunities for partners to build competitive ARM tablets running Windows. [17:15 …]

[19:10] Windows 8.1 is easy for our customers to get. It’s free to Windows RT and Windows 8 customers so that whether a customer has Windows 8 today or is buying a PC or a tablet or any other device in the near future, it will be one click away and very easy to get Windows 8.1. We’ll deliver it through the Windows Store, including the preview, which will come at the end of June. And the final product will be available later this calendar year. [19:50 …]

New ecosystem opportunities, Windows 8.1 updates shared at Computex [Blogging Windows from Microsoft, June 5, 2013]

Antoine Leblond, corporate vice president of Windows program management joined Tami and other top Microsoft executives on stage to give our very first public demo of the upcoming Windows 8.1 update – touching upon many of the exciting improvements Antoine highlighted in his blog post from last week. You can see some of the highlights of what to expect in Windows 8.1 for yourself in this short demo video featuring Jensen Harris from the Windows User Experience Team:

Jensen Harris from the Windows Team shows some highlights of what to expect in Windows 8.1 coming later this year as a free update for Windows 8 customers. http://bit.ly/10OM2Th

Additionally, Tami announced that Outlook 2013 RT will be coming to Windows RT tablets as part of Windows 8.1. Windows running on ARM architectures has enabled an exciting new category of mobile-first, instant-on tablets that are thin and lightweight, with amazing battery life. We know that the addition of Outlook for those using ARM-based Windows devices such as the Surface RT, Dell XPS 10, Lenovo Yoga 11, and ASUS VivoTab RT as well as new tablets to come in the future has been a popular request from consumers and businesses alike. As Tami said in her keynote address, we’ve listened and Outlook will be joining the other Office applications currently available on Windows RT, including Word, Excel, PowerPoint, and OneNote.

Our commitment to Windows on ARM doesn’t stop with the addition of Outlook 2013 RT. We announced a number of other enhancements with Windows 8.1, earlier this week at TechEd North America, including new manageability, networking, and security capabilities that will make Windows RT an even more compelling option for enterprises.

Eight questions about Windows 8 for Microsoft manufacturing chief Nick Parker [PCWorld, June 5, 2013] 

IDG: So you just announced you’ll be including Outlook with the next version of Windows RT, what was the thinking behind that?

NP: Outlook is one of those apps people love, and when you start thinking about RT in the small business environment, or for heavy email users, Outlook is one of those high value solutions. That was the one we got the most feedback about.

IDG: The reception for Windows RT has been a bit lukewarm, what are some of the reasons for that and to what extent will adding Outlook will improve the situation?

NP: If you look at what we did with RT—it’s completely new silicon, a new hardware platform, and Windows 8 is a new OS. So first you just have a natural growth curve when you’re starting at zero. Then you start seeing new apps appear, the killer apps that people want, like Outlook. And the ecosystem gets more familiar with it—they learn how to code to it and how to certify parts for it.

We get so used to the tremendous success we’ve had on PCs for years, you just think you can flip a switch and the platform’s going to change. I think it’s just the incremental growth of a new platform. And we should be a bit humble about how we go to market and talk about the new capabilities. I think we could maybe have inspired people a bit more with some of the RT devices and some of our marketing.

IDG: There’s a lot of downward pressure on tablet pricing—Asus showed an Android tablet this week for $129. Do you expect to see Windows 8 tablets getting down to those sort of prices?

NP: That’s a question to ask our OEMs [original equipment manufacturers, or basically PC makers]. I think people are prepared to pay for value and we see tablets with higher price points having better capabilities and features. I think buyers are getting smart about what’s good quality. But OEMs will choose their own prices.

imageThe Acer Iconia W3-810 tablet

IDG: We saw the first 8-inch Windows tablet launch this week from Acer. What are some of the things you’re doing to provide a better Windows experience on those smaller devices?

NP: For any device you can hold in one hand, one of the things you need is portrait mode—so, the ability for the apps to work in the same way, to move and to flow nicely. And for our OEMs, we’re giving them the ability to have buttons on the side of the device, because when you’re holding it in one hand you might want to push a button on the side. You have to make the OS extensible. So those are the types of things.

IDG: Will that all be part of Windows 8.1?

NP: Yes, we talked about that today.

IDG: I’ve never thought of Windows as being designed for smaller screens; the netbook experience wasn’t particularly great. What are you doing to improve the software experience?

NP: In terms of how the display scales up and down, and in terms of the zooming capabilities—as soon as the preview [of Windows 8.1] comes out you should play with it.

IDG: There’s a tremendous variety of form factors out there right now—all kinds of laptops and tablets and convertibles. When you look ahead a few years, do you expect them to coalesce around a few winning designs or will there always be that much variety?

NP: In terms of capabilities, I think touch is going to be the new standard. People aren’t going to want to carry around hundreds of devices. You’ll have a phone, and I think the phablet is an interesting space. But for two-in-one detachables—I’m seeing the interest in those ramp. People want the best of both worlds. You can have a tablet and sit there and surf, then you plug it into a keyboard and you’re off working.

IDG: Is the keyboard here to stay, or will people eventually get used to typing on touchscreens?

I think the keyboard is here to stay, you’ve got that physical feedback. You may see a lot of innovation around keyboards but I think they’re here to stay.

Google search on “Computex Windows ARM discount” between June 5 and 6 was yielding the following items:
One year after debut, Windows RT is a Computex no-show | The Verge | OSNews | I4U News
New ecosystem opportunities, Windows 8.1 updates shared at Computex | Blogging Windows [from Microsoft]
Microsoft to include Outlook app with update to Windows 8 RT | ARN [Australia]
Microsoft Aims to Lure More Users to Windows | WSJ.com
Microsoft To Give More Tablet Makers Windows 8 Discounts | NASDAQ.com | 4-Traders | Capital.gr
Microsoft to Offer Discounted Windows and Office for Small Tablets | AllThingsD | CELLIFONE.com
AMD breaks from Windows exclusivity, adopts Android and Chrome OS | Facepunch.com
Forget Haswell: Why tablet processors mean more to Intel at Computex | The USA News Online 
Computex 2013: low-cost tablets, high-res laptops steal the show | Techgoondu
Microsoft says Outlook is coming to Windows RT this year | ZDNet
Microsoft demonstrates Windows as a platform for small tablets, touch and mobility at Computex 2013 | Virtualization Journal [replica of Microsoft press release]

Windows RT is a Computex no-show:

Three days into Computex Taipei, Asia’s biggest computer show, not a single manufacturer has announced a Windows RT device. … The Computex show floor has been dominated by devices running Windows 8 on Haswell and other chips from Intel, but ARM-powered units have been conspicuous in their absence.

However, the upcoming Windows 8.1 update and its RT counterpart could provide a shot in the arm to the fledgling OS. Qualcomm has pledged support for RT 8.1 with its new Snapdragon 800 processor, which president and COO Steve Mollenkopf described in a presentation today as offering “about 75 percent better performance than the S4 Pro.”

The Verge has heard that manufacturers may be holding back RT devices for Qualcomm’s new chip and the 8.1 update, which is also designed to improve the experience on smaller-screened devices.

include Outlook app with update to Windows 8 RT:

Outlook will be included with version 8.1 of Windows RT, previously dubbed Windows Blue, Microsoft announced at the Computex trade show in Taipei on Wednesday. The 8.1 update is scheduled for release later this year as a free update to Windows 8.

“We’re always listening to our customers and one piece of feedback was that people want the power of Outlook on all their Windows PCs and tablets,” Microsoft said. […]

Support for RT from hardware makers has been limited, however, with several PC makers, such as Acer, Asustek Computer and Hewlett-Packard, not yet supporting the OS.

Microsoft hopes to change that by addressing one of the criticisms of Windows RT — that it doesn’t include a version of its popular Outlook email client. Nvidia CEO Jen Hsun Huang has been vocal about the importance of adding Outlook to RT.

“If Outlook were to show up on RT, my life would be complete,” he said recently, lamenting the slow sales of Windows RT tablets. “I am one Outlook away from computing nirvana. Outlook god, please…”

Lure More Users to Windows:

Until now, people with Windows RT devices—which use different kinds of computer chips than those common in personal computers—have only been able to use a new type of email app that has been panned by users.

A Microsoft executive, speaking at the Computex computer trade show in Taiwan, also acknowledged the company is cutting the prices it charges computer makers for Microsoft software.

The executive, Nick Parker, didn’t detail the size of the software discounts. But people familiar with Microsoft’s pricing strategy have said for Windows RT devices, Microsoft is cutting by two-thirds the cost to license Windows and Office software, or roughly $100 before marketing rebates Microsoft offers to PC makers.

Microsoft’s discounts apply to tablets smaller than 10.1 inches, Mr. Parker said. The company said it started offering discounts to some tablet makers in April.

The discounts and addition of Outlook underscore how hard Microsoft is trying to boost the appeal of devices that run Windows RT, a product whose development marked a major break from company tradition. […]

“This is an exciting development that we believe will deliver a much more robust and full-featured experience to Windows RT users,” wrote Mark Aevermann, an Nvidia product manager, in a blog post.

Microsoft executives have said they would push harder to bolster sales by explaining more clearly the attributes of Windows RT and ARM chips.

We are very committed to ARM,” said Tami Reller, the Windows chief financial officer and chief marketing officer, in an interview last month.

Windows executives also recently suggested Windows RT devices might in the future lose the dual modes that have been a polarizing feature of the new Windows.

Windows 8 and Windows RT devices operate in both a traditional Windows “desktop” and a new mode that looks and functions more like a smartphone screen. The Windows executives, Jensen Harris and Antoine Leblond, suggested in a May interview that it might be appropriate to junk desktop mode entirely on Windows RT devices.

Windows 8 Discounts:

Nick Parker, vice president of Microsoft’s OEM division, said at the Computex trade show in Taipei Wednesday that the Redmond, Wash. company is now expanding its discount program to include tablets that run on Windows RT, a version of Windows 8 running on ARM Holdings PLC (ARMH, ARM.LN) chips. The discount will also apply to an upgraded version of its Windows 8 system dubbed Windows 8.1. The discounts will only apply on tablets that are between 7 and 10.1 inches. The executive declined to comment on the size of the discounts but Mr. Parker said they will come in the form of a cut in licensing fees and free Office software for hardware makers.

Microsoft said it started offering discounts to some tablet makers in April and there is no specific time frame for when the discounts might end.

The Wall Street Journal reported in early March, citing people familiar with the situation, that Microsoft had been offering price breaks on its Windows 8 and Office software to help spur the development of small, touch-enabled laptop computers.

In the latest discount program, tablets with screens bigger than 10.1 inches will not be eligible for the discount, Mr. Parker said. But he didn’t elaborate.

Analysts said the discounts could help bring down retail prices of smaller Windows tablets and help Microsoft better compete with Apple Inc. (AAPL) and Google Inc. (GOOG).

Discounted Windows and Office for Small Tablets:

Second, Microsoft is cutting some sort of deal with computer makers that want to bundle Windows 8 and Office Home and Student onto a seven- or eight-inch tablet. Microsoft isn’t going into detail on what it is charging PC manufacturers, but it is clearly low enough to enable some pretty inexpensive tablets.

The first of these tablets to be announced, Acer’s Iconia W3, has a $379 sticker price. That’s pretty darn cheap for a machine that includes full-blown Windows and Office.

Microsoft isn’t saying which other computer makers may also be working on small tablets, but with the PC market struggling, it seems reasonable to think we will see a number of such tablets in short order.

And while Microsoft’s bundle program appears limited to small tablets, one could conceivably hook up the tiny tablet to a monitor and keyboard and use it as a home PC.

low-cost tablets, high-res laptops steal the show:

Since Amazon’s Kindle Fire and Asus’ Nexus 7 came out last year, the idea of a cheap, small tablet has taken hold like few expected. This year, the cheap is going to get cheaper, with Asus’ MeMo Pad HD7 starting from just US$129 for an 8GB version.

image

Now, this may not be as cheap as some models you’d find in Shenzhen, but this model from Asus will win over many users looking for an affordable but well-made tablet.

The new MeMo Pad HD7 also seems like an updated version of the successful Nexus 7. There is the 1,280 x 800 screen, now coupled with a quad-core Arm Cortex A7 CPU, and a microSD card slot to pop in memory cards, which the Nexus 7 did not have. No idea of when this is coming, but expect to save some money for a budget tablet this holiday season. […]

An interesting idea, which may not turn out to be a major trend, is small Windows tablets. Acer surprised many visitors with its 8-inch Windows 8 tablet, probably the first such mobile option.

The Iconia W3 runs an Intel Atom chip, has 2GB RAM and either 32GB or 64GB storage. The 1,280 x 800 resolution is not too bad on the small screen.

image

What’s a little hard to see is the Windows desktop, when you fire up your traditional Windows programs, like Excel. During a quick hands-on, I can tell that the screen was too small for serious editing. Don’t even think of sharing programs on the screen. It’s just too small.

Which leaves you in mostly the Metro touch interface on Windows 8. Sadly, there aren’t many apps here yet, compared to either an Apple iPad mini or an Android tablet.

Not just that, while the US$379 asking price isn’t unreasonable for the hardware, the question is on usage. If you’re using the machine mainly as a small tablet, Android tablets are getting cheaper all the time, as Asus’ MeMo Pad HD7 shows.

Outlook is coming to Windows RT:

Owners of existing RT devices will receive the updates for free.

Despite weak sales of its own ARM-powered Surface and even more tepid support from hardware partners, Microsoft doesn’t appear to be backing away from Windows RT. The addition of Outlook will undoubtedly convince some previously recalcitrant business buyers that Windows RT tablets make sense, as will the announcement at the Tech-Ed conference this week of management tools that allow greater control over Windows RT devices. And Microsoft also announced support for additional types of Virtual Private Networks (VPNs) on Windows RT.

But there are still dealbreakers that stand in the way of widespread deployments of Windows RT. Office 2013 RT has many of the same features as its x86/x64 counterpart, but it lacks the ability to handle custom macro code. In addition, some features are missing from the RT programs, including the ability to embed audio and video in OneNote notebooks.

And Office is the only desktop app that Microsoft has officially ported to Windows RT. Third-party developers don’t have that option, which means any business that requires a third-party desktop app or a browser plugin other than Adobe Flash is out of luck. Likewise, Windows RT still doesn’t support some widely used third-party VPN clients.

There’s also the pesky issue of licensing. The version of Office included with Windows RT is Office Home and Student 2013, which is licensed for noncommercial use only. If you want to stay in the good graces of Microsoft’s licensing agreement, you need to add commercial use rights, through a volume license or by way of a subscription to a business edition of Office 365.

Today’s announcement is also noticeably silent on the question of when Microsoft plans to release native tablet versions of its Office programs, for both Windows 8.1/RT as well as alternative platforms like the iPad and Android tablets. The fact that the desktop version of Outlook is a key part of this fall’s update suggests that Office for tablets won’t appear until 2014, and one recent rumor says late 2014 is the likely target date for those apps.

Windows as a platform for small tablets [Microsoft press release replicated]:

“We want to be the best partner to all hardware manufacturers, from the way we engage and invest on new product designs to the experience we jointly deliver to customers,” Parker said. “This new wave of Windows devices from our partners, combined with our software, apps and services, reflects that commitment.”

Most notable of the devices Parker showed were the new 7-inch and 8-inch Windows tablets: the Acer Iconia W3 that launched on June 3 in Taipei, and three other small tablets from top original device manufacturer (ODM) and original equipment manufacturer (OEM) partners expected to ship for the holiday season. These small tablets provide a Windows experience with Office Home & Student 2013 delivering even more options to experience all that Windows can offer in a smaller form factor. […]

Tami Reller, chief financial officer and chief marketing officer of Microsoft’s Windows Division, joined Parker onstage … “Windows 8.1 furthers the bold vision of Windows 8 by responding to customer feedback and adding new features and functionality that advance the touch experience and mobile computing’s potential,” Reller said.

As part of this commitment, Reller announced that Outlook 2013 RT will be available on Windows-based ARM tablets with the Windows 8.1 update later this year. “Windows on ARM is a core part of our strategy today and moving forward, and the addition of Outlook further enriches this world of new on-the-go opportunities for partners and customers,” Reller said.

Intel CEO (Krzanich) and president (James) combo to assure manufacturing and next-gen cross-platform lead

Update: excerpts from Intel’s CEO Presents at Annual Shareholder Meeting Conference (Transcript) [Seeking Alpha, May 17, 2013]

Andy D. Bryant – Chairman of the Board:

In his most recent role as Chief Operating Officer, Brian [Krzanich] led an organization of more than 50,000 people. This included Intel’s technology and manufacturing group, its foundry and memory businesses, its human resources and information technology groups, and its China strategy.

Brian M. Krzanich – Chief Executive Officer:

I thought I would start off our conversation this morning talking about three main topics. First, I thought I give just a brief update on our business conditions, just a quick financial look at the company, and really what it returns to shareholders.
The next topic I thought I would talk about are what is really the mega trends that are driving our industry and technology. And that really will lead into the final section, I’ll try and talk about, which is, what are our imperatives for growth as a company and what’s the response from these mega trends? So hopefully today, you’ll get a picture of a great foundation, how we see the trends driving where we’re headed, and what it takes for us to grow moving forward.
Let’s start with just where are we as a business. And as you probably saw in our earnings announcement and as we’ve been watching the company over the last couple of years, we really had a solid foundation. We had net income of over $53 billion, excuse me, net revenue of over $53 billion, 62% margin, and an operating profit of over almost $15 billion. That puts us in the top 15 of the S&P 500 for net income.
….  So this foundation, this financial picture is what we will use now to move forward and really drive additional growth. And so I’d like to transition now to what are these mega trends? Where is the industry headed? And as a result, how does that drive our imperatives for growth moving forward?
I don’t think we can start a discussion like that without first, having a quick discussion about one of the key real trends that have occurred over the last couple of years. And that’s really this ultra-mobile and move to tablets and phones that has occurred in our industry. We see that we’ve been a bit slow to move into that space, but what I want to show you today is that, we see the movement, we’re well positioned already and the base of assets that we have will allow us to really grow in this area at a much faster rate moving forward.
So let’s start with mega trend number one, which is just that, it’s about ultra-mobile. We see the is becoming more and more a connected computing environment. The people want their computing next to them. They want to carry it with them. And that really means you have to have connectivity, you have to have more power, you have to have integration, and you have to be in these new markets and new devices that are moving towards more and more connectivity, we see it. We believe we are well positioned. We have 15 phones in 22 countries already, excuse me, 12 phones in 22 countries, 15 tablets both Android and Windows, and so we’ve got a good base. We see this trend, and I’ll show you in a little bit with our imperatives, we’re well positioned to move forward.
The next one is one that I think is really driving great growth and is a great opportunity, in some place we’ve really established well, is really that the Datacenter is continuing to grow at phenomenal rates. It’s growing because of the move to cloud and tied to that connective computing environment, people want to keep more and more and have more and more access to the cloud.
And then you’re also seeing a move in the Datacenter around big data, that as all of these connective devices continue to grow, it provides a relative information that companies can now use to offer better services and better understanding of what consumers want, and that’s really what big data is about. It’s about providing answers as you increase the data rate that’s available to you. We see that, again, we believe our products and our services are well positioned for this, and we’ll talk a little bit about that in our imperatives moving forward.
And the third trend is really around the foundation of Intel. It’s around integration and innovation, and I believe this is really what Intel does best. When you look at our name and where we came from, Intel is Integrated Electronics, that’s what the name stands for and this is what we’ve always done best. This allows us to combine our silicon technology, our architecture, our software and services to really drive the SOC or the System-On-A-Chip environment to levels that nobody has seen before we believe moving forward.
It means really going out and bringing in new innovations, new technologies, new communication capabilities, bringing those into silicon and using that more as long leading edge technology to allow us to drive these in a way faster than anybody else on the planet can. So those are the three big mega trends that we see driving technology and the industry moving forward.
And what I’m going to show you now is that, we have the assets that we can apply towards these mega trends and then how those drive the imperatives for the company moving forward. Let’s first take a look at the assets. And I believe this is an asset base that any company in the world would be end user.
We have our manufacturing assets, something that’s been near and dear to my heart over the years, 4 million square feet of manufacturing clean room. We have leading edge technology. We have 22-nanometers in production, the world’s only Tri-Gate FinFET technology is our third generation of High-k Metal Gate. We’re in the final stages of development prior to production or 14-nanometers, our second generation of Tri-Gate transistors, our fourth generation of High-k Metal Gate, that’s an asset that everybody on the planet would love to have at – to apply towards those mega trends that we just talked about.
We have our architecture, which really ranges from the Xeon architecture for data center and servers all the way down to the Atom Architecture, which allows us into microservers, but into that connected computing, and what you will see is a move more and more as we go forward to continue to drive that continuum of computing capability into more and more markets. That’s really an asset, again, very few companies if any have.
And the last is to tie it all together, software and services, we’ve talked – you’ve seen our acquisition of McAfee and Wind River, we’ve built a services business. What this allows us to do is take all of those assets and apply into each one of those markets that I talked about in the mega trend. And what it allows us to do is provide more than just silicon. It allows us to provide a platform and a user experience that nobody else can, and that’s a secure and user-friendly experience that allows us to provide everything to the OEM, who wants to bring a product to market.
All of those are surrounded by the 105,000 employees that are always Intel’s greatest asset. The ability of these employees is to have, when we apply them towards these markets and these imperatives that you will see in a second here, is by far the greatest asset Intel has and we will continue to be moving forward. So I’ve shown you our base, I’ve shown you the mega trends, I’ve shown you what I believe is the greatest assets of the world to apply to those, and so let’s talk about what the imperatives are then moving forward.
The first one is to drive PC innovation. We’ve talked a bit about this. It’s the foundation of that financial picture that I showed you at the beginning. With Haswell coming out this year, it’s launching actually right now and throughout the year as the Haswell products come out, with ultrabooks, we have the greatest level of innovation in the PC in its history. You’re going to see ultrabooks, you see two in ones, which are convertibles, which are bringing that tablet and a PC together.
And with Haswell, you see the largest improvement in battery life and continuing capability that Intel has ever brought to production. So we believe that we are well positioned for what will be truly the PCs greatest time of innovation that we’ve all seen in our life.
The next imperative is that aggressively move into this ultra-mobile space. As I said at the beginning, we’re well positioned. We’re already shipping 12 phones in 22 countries. We have 15 tablets out there both windows and Android. We’ve got products that are specifically designed for this ultra-mobile space that have been in the works for a couple of years, now you saw the Silvermont announcement [SEE SECTION 6. ON ‘Low-Power, High-Performance Silvermont Microarchitecture’ IN THE DETAILS PART BELOW] earlier this week.
You are going to see, you see the Bay Trail will come out in the fourth quarter, which is really a product targeted towards tablets and low-power CRAM [C-RAN: Cloud Radio Access Network] cells and convertible devices. You can see Merrifield, which is our next generation phone device. And just as important is our LTE technology, which is critical for that second part of connecting computing, which is the communication. We have data-based LTE coming out this summer, and we have multi-mode LTE, which allows voice, data, and voice over data at the end of this year, and that really opens up all the rest to the markets to our phones and our connected devices.
So we believe we’re well positioned. We’ve made the move, but we believe also that our architecture and the moves we’ve made allow us to move even quicker into this market down moving forward.
The third one again tied to the trends I showed you at the beginning is to accelerate growth in the Datacenter. We have a great position in the Datacenter already. We believe that real trends like big data, movement to the cloud, software to find networks, all of those things allow for phenomenal growth in this space, and we believe our product line is well positioned to let us lead there.
We have the Haswell, which I talked about, our second generation of 22-nanometer architecture, we’ll be shipping Xeon level or server level class product in mid-2013. We have Avoton, which is Atom from microservers. We’ll be the first to this microserver trend. You hear a lot about it. You hear a lot of people talking about it. You should know that Intel was first to this space. We didn’t wait for it to be created. We’re going to go move that space.
We’re going to go define that microserver space, and we have Rangeley, which is product for network in comps infrastructure, which really allows us to move into the other sides of the Datacenter, where communications and that networking infrastructure occur. So those products combined, we believe we are well positioned to accelerate this growth into the Datacenter.
And then lastly, is to continue our silicon leadership, talked early on about 22-nanometers, the first technology to bring out the target transistor, but more importantly as we have a roadmap of Morris Law that continues, that we see us growing further in along the Morris Law transitions. We have 14-nanometer in its final stages of development, ready for production at the end of this year and moving into next year.
We understand what is beyond 14-nanometers for Morris Law. That silicon leadership allows us to drive the innovation in every one of these other areas and really bring it together in tri-sector of cost, battery, and performance that allows us to bring products to anyone of these markets that’s required.
So to bring this to closure, as my – this is my first presentation as CEO I guess. I’ve shown you that we have a great basis from which to grow on, but financially the company is sound in a very strong position. I’ve shown you that, we understand the mega trends and then we understand exactly how the market is moving into these data center areas, the connected computing and ultra-mobility, and I try to show you we have laid out the imperatives and assets to really allow these as to move into these new areas.
And so with that, I would just like to bring this to closure to show you that, I believe we’re well positioned. I believe that we have the best position in Intel’s history and a long last while to grow into these areas, and we really look forward to the coming years.
And with that, I would like to call back up Andy and Renée for Q&A.
Q: Question one, it has been two years since we purchased McAfee. How has McAfee contributed to the bottom line? What is the long-term plan with this company?
A: from Renée James – President
When McAfee and the acquisition of McAfee is hot of a broader strategy that we’ve had to increase the overall security not only of our products, but as we move into cloud-based computing, and into ultra-mobility that Brian talked about. We believe that one of the opportunities faces for Intel is to provide a more secure solution, more secure platforms around your data, around the devices that we build, and around your own personal identity and privacy.
So McAfee is one of many assets that we have acquired, they have been doing a very good job, and you may have read that we’ve added two McAfee over the course of the last two years. We’ve recently announced a week ago that we made an additional acquisition, which was always part of our strategy to grow what McAfee offered around the network and the cloud, and we continued to evolve their product line and this week we made an announcement around a personal identity and data security products for consumers that is bundled with our new platforms. So we’re very happy with them. It is part of a much broader strategy that’s consistent with what Brian just talked about, and we should look for more in that area.
Q: Over the last decade, our stock has been flat. It’s more or less tracked Microsoft has underperformed S&P 500 compared to QUALCOMM. QUALCOMM is up 300%; Apple, up 6,000%. QUALCOMM, for example, is now worth as much as Intel. Apple and QUALCOMM focus on communication products and mobile products, whereas we mostly use the market.
What’s worse is that we have the huge manufacturing capability that you talked about, maybe 3.5-year lead on competitors. So if weren’t just now coming out with Haswell, sophomore products et cetera, our design side of the house must be behind by 3.5 years or so, and that’s not good, because now we’re in catchup mode, and that’s risky. And this isn’t the first time in the last dozen years I missed the industry trend. So I’m very concerned about the product design side of the house. This company has been very focused on manufacturing from pub noise aren’t down, the microprocessor, the 4004 was afterthought.
The products mattered to this company. So I’m wondering if you think that the Board, the top management and the comp packages focus on product development well enough and if you’ve seen any improvements in last few years to improve the effectiveness of product design likely to be true?
A: from Brian M. Krzanich – Chief Executive Officer
So I started my presentation with an acknowledgment that we were slow to the mobile market. And I wanted to do that purposely to let the shareholders know we saw, but they were moving much more aggressively now moving forward, and we believe we have the right products. What we have to do is really make some decisions around; you see we bought assets to allow us to get into the LTE space. We’ve made transitions in what we design for Atom, and we’ve looked at how do we design our silicon technologies to allow integration of those, because COMs and the CPU are a little bit different in the silicon technologies they require.
So we do believe we are positioned well moving forward. But you are asking a more fundamental question about how do we see market trends and how do we really make sure that we understand how the market is moving. And actually we spent a lot of time with the board over the last several months, partly in just the normal discussions with the board, and partly in this process of selection. And both Renée and I talked about how we’re going to build a much more outward sensing environment for Intel, so that we understand where our architecture needs to move first.
We actually understand that integration is occurring more and more, that it’s important more about integration than almost anything else right now, and that’s really how these new devices are occurring. We have plans to build a structure that allows us to have consultants and people from the outside to help us look at these trends and look at our architectural choices and make sure we’re making the right decisions. And we’re trying to build a much closer relationship with our customers, so that we understand where they want to go. We spent, actually Renée and I over the last week, a lot of time with and they are all showing us here is where the market is moving and here is where we need Intel to move.
We are going to make adjustments in our architecture, and our product choices to align to those much, much closure moving forward. So we do believe, we see what you’re talking about how we made those choices, but we believe we’ve made the right decisions and we have the right process moving forward to make sure, I wish they are aligned.
Q: … question is about the Software and Services Group as compared to the PC Client Group. The Software and Services is certainly expected to grow and I’m particularly interested in the gross margin contribution not just today, I’m interested in your vision three to five years from now, how you see the gross margin contribution of the Software Group, comparing and either increasing or decreasing relative to the PCCG Group?

A: from Renée James – President
The Software and Services Group as you know is a new reportable segment in the last several years for us. Software business, in general, are good opportunities for growth and once that are aligned with the market segments that we’re going to provide products into or provide products into today is a good opportunity for us to enhance our offering to our customers.
In general, we have a very, very good business. Brian talked about the margin profile business we have today. The businesses that we are pursuing in Software and Services are equally good opportunities, and we expect that those businesses will continue to contribute as software companies do in the market and about the same way that they do in the market today.
Q: For the first time as a shareholder of Intel, I’m kind of wondering and curious about and look forward a decade from now, and here is a context to the question.
The CapEx spending has more than doubled in the last two years. R&D has gone up by 53%, you are making a really significant investment in the future that you talked about CEO Brian, okay. And you’ve made a transition over the FinFET, last week as preparation for the meeting, I looked at the ITRS road map and about 2020, it indicates that gate lines would be running around 10-nanometers.
When I look realistically of that, the question I have is one, what device architecture would you be using there more than likely? And number two, isn’t it time for a transition, an inflection point as Andy might have said to either switching photons or quantum computing or something else. So maybe part of the question is directed towards you Brian, and the other part could we possibly hear from your CTO or Head of TD?
A: from Brian M. Krzanich – Chief Executive Officer
I’ll start. It was a pretty long question, so I’m going to see if I can get most of your points. Your first point was CapEx has gone up, we’re spending a lot more on technology and is there a time for a transition in that technology, and I would tell you that we are the – we typically have about a 10-year view of Moore’s Law and we’ve always had a 10-year view. If you went back 10 years ago, we had a 10-year view. If you went back five years ago, we have a 10-year view, that’s about as far out as you can see, and we believe that we have the right architectures to continue to grow Moore’s Law in a silicon environment for at least that period of time.
That’s not to say we don’t have efforts in photonics, we actually have efforts in photonics and we’re going to bring products to markets in photonics, more about switching in the datacenter [SEE SECTION 7. ON ‘PHOTONIC ARCHITECTURES’ IN THE DETAILS PART BELOW], but the fundamental silicon technology and our ability to continue to drive it beyond 10 nanometers, to be honest with you, we plan to be on 10 nanometers much earlier than 2020, I can tell you that, is we believe sound and fundamental and it’s why we made investments you saw us make an investment in ASML last year for almost $4 billion in total. That was really to drive EV technology for lithography to allow to keep pushing well below 10 nanometers from the Moore’s Law standpoint. So we think we are pretty well positioned to keep moving at least for the next decade in the current technologies. I don’t know if Bill…
A: from William M. Holt – Executive Vice President
General Manager, Technology and Manufacturing Group [“semiconductor CTO”]
But if you look back at the last three or four generation each one has come with a substantial innovation or change, there is no simple scaling in our business anymore. And that will continue, and so each time we plan to advance the technology, we have to make changes relative to photonics and our quantum computing. We do have – Brian said, have efforts in those, but those are clearly not something that are anytime in the near horizon. There is lots of interesting work going on there, but none of it really is practical to turn into a real computing devices.
Q: How do you expect the foundry market to impact margins short and long-term?
A: from Brian M. Krzanich – Chief Executive Officer
So I think Stacy has talked in some of the earnings calls that we currently see margins to be in the range looking forward to 55% to, I believe, 65% was the range she gave. Those were inclusive of our foundry business. So I would tell you that we’ve already built the foundry growth into our current projections for margin, and we actually believe we are being selective, we’re not going into the general foundry business, we’re not opening up to anybody. We’re really looking for partners that can utilize and make it take advantage of our leading edge silicon and that’s why we are able to stay in that range we believe moving forward.

Q: I agree with the President’s vision of future is the customer interface and have LTE and good processing that all make sense. [SEE ‘TRANSPARENT COMPUTING’ AS THE OVERALL VISION, AND PERCEPTUAL COMPUTING AS AN ADDITIONAL ONE IN THE BELOW DETAILS, PARTICULARLY SECTIONS 5.+8. AND SECTION 4. RESPECTIVELY.] I would rather usher with these executions. If you look at the mobile world right now the ARMs Holdings, they have 95% of the market share. I understand Intel has 1,000, I think 1,000 researchers I think they are doing purely basic research.

And how come interference see this mobile way coming and that the ARM Holdings taking maybe 5% market share. On top of that, Microsoft going to RT, it’s high this Windows RT, which are ARM Holding and HP just announced a new tablet with NVIDIA tablet processor, also based on ARM. So everybody is trying to take the CPU share away from you. And I understand Intel is having this Haswell should coming out in June, some questions, are you confident this Haswell can hold ARMs Holding back?

A: from Brian M. Krzanich – Chief Executive Officer

First, I’d say, in my presentation I talked about the fact that yes, we missed it. We were slow to tablets and some of the mobile computing. We do believe we have a good base right, 12 phones, 20 countries, 15 tablets, Android and Windows 8, it gets important that we’ve looked at both of those, and then we have these products moving forward. I would tell you that it’s more than just Haswell.

Haswell is a key product. It’s going to extend quorum much further on both ends from a high performance Xeon space to the low power space. You are going to see single digit power levels on a core product, which will allow it move into very mobile spaces, but that alone would not go beat ARM or go beat the competition into those spaces you talked about. What you really have to do is extend into that Atom space as well, and that’s where you see products like Clover Trail and Clover Trail+ today, Silvermont [SEE SECTION 6. ON ‘Low-Power, High-Performance Silvermont Microarchitecture’ IN THE DETAILS PART BELOW] and then moving into the rest of this year you see, Bay Trail.

Bay Trail will be one of the biggest advances we made in Atom that allows us to move into the mobile space much stronger.

And then thirdly, with the assets we purchased a few years back, which was the Infineon mobile group, which gave us the comp side of this. And I told you that we have comps’ LTE data in the middle of this summer and multimode at the end of this year. We’ll actually be the next meeting person in LTE space and that’s critical to get into those markets. You don’t want to have to dependent on others to provide that comp and then as we move into next year, you’ll see us integrating that, which we believe allow us to move back on to that leading edge. So stitch back to that, do we have a good product roadmap to allow us to go, win share in that space, we believe we do.

Next question is do we have a good ability to view that space moving forward because whatever it is today won’t be what it is five years from now, and that’s what Renée and I are committed to go, put in together because we absolutely believe this connected computing will continue to move down and we’ll continue on the products going forward.

End of [May 17, 2013] update

Intel Chairman Interview on New Intel CEO Brian Krzanich [SBARTSTV YouTube channel, May 2, 2013] 

Intel’s CEO Pick Is Predictable, but Not Its No. 2 [The Wall Street Journal, May 2, 2013]

The selection of Mr. Krzanich, who is 52 and joined Intel in 1982, suggests that Intel will continue to try to use its manufacturing muscle to play a broader role in mobile chips.

But he said that the board was mainly convinced by a new strategy—devised with Ms. James—to help take Intel chips into new devices.

“That is absolutely what won them the job,” said Andy Bryant, the Intel chairman and former finance chief who led the search. “Brian and Renee delivered a strategy for Intel that is pretty dramatic.”

While Mr. Krzanich doesn’t expect the “full strategy” to become visible until later this year, he said it would help move Intel chips beyond computers and mobile devices into more novel fields, including wearable technology.

The strategy “went from the very low end of computing to the very top end of computing,” Mr. Bryant said.

Intel directors met last weekend for a final round of interviews and then vote on Mr. Krzanich’s selection, the person close to the situation said.

On Tuesday, Mr. Krzanich suggested to Mr. Bryant the appointment of Ms. James, which the board approved Wednesday, the Intel spokesman said.

Mr. Bryant, who is 63 years old, said he has helped mentor both executives and agreed to stay on in his position for an indefinite period to help them in their new roles.

What already available from recently accepted by Intel board strategy is detailed in the below sections of this post, namely:

  1. Intel® XDK (cross platform development kit) with the Intel® Cloud Services Platform (CSP)
  2. Porting native code into HTML5 JavaScript
  3. Parallel JavaScript (the River Trail project)
  4. Perceptual Computing
  5. HTML5 and transparent computing
  6. Low-Power, High-Performance Silvermont Microarchitecture
  7. Photonic achitectures to drive the future of computing
  8. The two-person Executive Office and Intel’s transparent computing strategy as presented so far

I am quite impressed with all of those pieces, just to give my conclusion ahead.

There is, however, a huge challenge for the management as the new two-person Executive Office of Brian M. Krzanich as CEO and Renée J. James as president is to lead the company:
– out of Intel’s biggest flop: at least 3-month delay in delivering the power management solution for its first tablet SoC [‘Experiencing the Cloud’, Dec 20, 2012]
– then Saving Intel: next-gen Intel ultrabooks for enterprise and professional markets from $500; next-gen Intel notebooks, other value devices and tablets for entry level computing and consumer markets from $300 [‘Experiencing the Cloud’, April 17, 2013] in short-term
– also capitalising on Intel Media: 10-20 year leap in television this year [‘Experiencing the Cloud’, Feb 16, 2013] as a huge mid-term opportunity (with Windows Azure Media Services OR Intel & Microsoft going together in the consumer space (again)? [‘Experiencing the Cloud’, Feb 17, 2013] or not)
– as well as further strengthening its position in the Software defined server without Microsoft: HP Moonshot [‘Experiencing the Cloud’, April 10, 2013] effort
– but first and foremost proving that the Urgent search for an Intel savior [‘Experiencing the Cloud’, Nov 21 – Dec 11, 2012] did indeed end with this decision by the Intel board
– for which the litmus test is the company success against the phenomenon of the $99 Android 4.0.3 7” IPS tablet with an Allwinner SoC capable of 2160p Quad HD and built-in HDMI–another inflection point, from China again [‘Experiencing the Cloud’, Dec 3, 2012] which is based on The future of the semiconductor IP ecosystem [‘Experiencing the Cloud’, Dec 13, 2012] being a more and more viable alternative to the closed Intel system of design and manufacturing.

Indeed, Intel completely missed the huge opportunities presented by the explosion in the mobile computing end of the market during the last 3 years resulting in entry level smartphone prices as low as $72+, only 77% higher than Intel’s latest available in products Atom Z2760 processor chip for smartphones and tablets at $41, and 71% lower than Intel’s latest available Core™ i3-3229Y processor chip for lowest power consumption ultrabooks at $250, so by now Intel’s whole business model is in jeopardy:
despite sufficiently early warnings by:
More information: Apple’s Consumer Computing System: 5 years of “revolutionary” iPhone and “magical” iPad[‘Experiencing the Cloud’, July 9, 2012]:
1. Overall picture at the moment
2. Current iPhone and iPad products
3. Earlier products
4. iCloud
5. iTunes
6. App Store

Let’s see now in detail how the Intel Board decision could be the right one based on deep analysis of the available information so far:


1. Intel® XDK (cross platform development kit) with the Intel® Cloud Services Platform (CSP)

The Intel® XDK (cross platform development kit) can be used to create applications using HTML5 and web services. One such set of services are the Intel® Cloud Services Platform (CSP). The Intel® XDK  supports the full spectrum of HTML5 mobile development strategies, including:

  • Classic Web Apps – No device interface, no on-device caching (only works online)
  • Mobile Web Apps – HTML5 Caching (works online/offline), some device interface (GPS, Accelerometer)
  • Hybrid Native Apps – Full device interface, identical to native apps

image

Each of these strategies has pros and cons – Intel makes it easy to develop using HTML5 and JavaScript, regardless of the precise deployment strategy you choose. Intel’s App Dev Center makes it easy to build and manage deployments to all popular app stores.

With the Intel® XDK, developers really can “write it once, deploy to many.” Currently build for iOS Tablets, iOS Smartphones, Android Tablets, Android Smartphones, Google Play Store, Amazon App Store, Mozilla App Store, Facebook App Center, and the Google Chrome store.

Intel® HTML5 XDK Demo [intelswnetwork YouTube channel, March 25, 2013]

Check out our overview of the Intel XDK, a cross-platform development environment that allows developers to write their apps and test them on multiple devices and platforms within the XDK.

More information:
Create World Class HTML5 Apps & Web Apps with the XDK [Intel’s App Learning Center, March 1, 2013]
The XDK turbocharges PhoneGap [Intel’s App Learning Center, March 1, 2013]
Developing Applications for Multiple Devices [Intel HTML5 development documentation, March 15, 2013]

It is likely that any of your apps fall into one of two broad categories. The first category of apps includes fixed position apps, like a game or interactive app where the layout is fixed and all the assets are placed in a static position. The second app category is a dynamic layout app, like an RSS reader or similar app where you may have content that is in a long list and viewing a specific item just shows a scrolling view to acommodate varying content size. For the second category, positioning and scrolling can usually be handled by simple CSS. Setting your div and body widths to “width=100%” instead of “width=768px” is  an example of an approach that should help you use the entire screen regardless of resolution and aspect ratio.
The first category is a lot more complicated and we have added some functions to help you deal with this issue. It should be noted that there is no magic “silver bullet” solution. However, if you design your app with certain things in mind and have a plan for other resolutions, we can take care of some complicated calculations and make sure things are scaled for the best user experience possible.
Before we explain how to use our functions to help with these issues, let’s look at some real devices and their resolutions to get a clearer picture of the issues.
Conclusion
Scaling a single codebase for use on multiple devices and resolutions is a formidable challenge, particularly if your app is in the category of apps that are fixed position apps rather than an app that uses a dynamic layout. By designing your app’s layout for the smallest screen ratio expected, you can rely on us to help by performing proper scaling and letting you know the new virtual available screen size. From there you can easily pad your app’s background or reset your application’s world bounds to adapt to different screens on the fly.
For more information, documentation is available at http://www.html5devsoftware.intel.com/documentation. Please email html5tools@intel.com with any questions or post on our forums at http://forums.html5dev-software.intel.com .

App Game Interfaces is a JavaScript execution environment that includes a minimal DOM, primarily to provide access to a partial implementation of HTML5 canvas that is optimized for the Apple iOS and Google Android platforms. The App Game Interfaces augment the Canvas object with multi-channel sound, accelerated physics, and accelerated canvas to provide more realistic modeling and smoother gameplay, more like native capabilities and performance – with HTML5!

The Intel® HTML5 Game Development Experience at GDC 2013 [intelswnetwork YouTube channel, April 5, 2013]

Get a quick overview of Intel’s HTML5 tools and developer experience from GDC. We have an IDE and cloud-based build system that simplify mobile development and cross-platform deployment.

More information:
HTML5 and Mobile are the Future of Gaming [Intel’s App Learning Center, March 1, 2013]
Graphics Acceleration for HTML5 and Java Script Engine JIT Optimization for Mobile Devices [Intel Developer Zone article, Jan 4, 2013]
Convert an App Using HTML5 Canvas to Use App Game Interfaces [Intel HTML5 development documentation, March 4, 2013]
Application Game Interfaces [Intel HTML5 development Readme, March 1, 2013]

App Game Interfaces uses:

1. Ejecta - Dominic Szablewski - MIT X11 license 
(http://opensource.org/licenses/MIT) 2. Box2D - Erin Catto - Box2D License 3. JavaScriptCore - The WebKit Open Source Project - GNU LGPL 2.1
(http://opensource.org/licenses/LGPL-2.1) 4. V8 JavaScript Engine - Google - New BSD license
(http://opensource.org/licenses/BSD-3-Clause) 5. IJG JPEG - Independent JPEG Group – None
(http://www.ijg.org/files/README) 6. libpng - PNG Development Group - zlib/libpng License
(http://opensource.org/licenses/Zlib) 7. FreeType - The FreeType Project - The FreeType License
(http://git.savannah.gnu.org/cgit/freetype/freetype2.git/tree/docs/FTL.TXT) 8. v8 build script - Appcelerator Inc - Apache License 2.0
(http://www.apache.org/licenses/LICENSE-2.0)

The Intel Cloud Services Platform beta provides a set of identity-based services designed for rich interoperability and seamless experiences that cut across devices, operating systems, and platforms. The initial set of services accessed via RESTful APIs provide key capabilities such as identity, location, and context to developers for use in server, desktop, and mobile applications aimed at both consumers and businesses.

For more information, please visit the Intel Cloud Services Platform beta.

Intel® Developer Zone Cloud Services Platform [intelswnetwork YouTube channel, March 26, 2013]

Peter Biddle, General Manager, Intel Cloud Services

Plucky rebels: Being agile in an un-agile place – Peter Biddle at TED@Intel [TEDInstitute YouTube channel, published May 6, 2013, filmed March 2013]

Peter is an expert in bringing software products from idea to reality.Peter is currently General Manager, Cloud Services Platform at Intel Corporation. Prior to Intel, he ran all product development and engineering efforts at Trampoline Systems. He was also at Microsoft Corporation for, as he says, “a really long time.” His team built BitLocker, a key enterprise-focused feature in Windows Vista and Windows 7 and he founded Microsoft’s Hypervisor team. Peter enjoys “building kickass products and platforms with wicked smart people.”

Intel® Cloud Services Platform Demo at GDC 2013 [intelswnetwork YouTube channel, April 5, 2013]

At GDC 2013, Gunjan Rawal describes the advantages of the Intel® Cloud Services Platform.

Intel® Cloud Services Platform [CSP] Technical Overview [intelswnetwork YouTube channel, May 3, 2013]

Watch one of the CSP architects Vadim Gore, speak to the key highlights of Intel Cloud Services Platform services – Intel Identity, Context, Location and Commerce. Take a quick look at a demo using the Identity and Location Services.

More information:
Intel® Cloud Services Platform Overview (video by Norman Chou on Intel Developer Zone, March 19, 2013)
Intel® Cloud Service Platform beta Overview (presentation by Norman Chou on GSMA OneAPI Developer Day, Feb 26, 2013), see the GSMA page as well

Build apps that seamlessly span devices, operating systems, and platforms.
Learn how you can easily build apps with this collection of identity-based, affiliated services.  Services available include Intel Identity Services, Location Based Services, Context Services and Commerce Services.  This session will cover the RESTful APIs available for each service, walk you through the easy sign up process and answer your questions.  Want to know more?  Visit http://software.intel.com/en-us/cloud-services-platform.


2. Porting native code into HTML5 JavaScript

Currently porting native iOS code to HTML5 is supported but via an abstract format which potentially will allow portinf from other OS code in the futures as well:image

This app porting relies (or would soon rely, see later) on App Framework (formerly jqMobi) as the “definitive JS library for HTML5 app development” for which Intel is stating:

Create the mobile apps you want with the tools you are comfortable with. Build hybrid mobile apps and web apps using the App Framework and App UI Library, a jQuery-compatible framework that gives you developers all the UX you want in a tight, fast package.

The Intel® HTML5 App Porter Tool Demo at GDC 2013 [intelswnetwork YouTube channel, April 5, 2013]

Stewart Christie gives a brief demo of the Intel App Porter tool takes an iOS app xcode project file, and ports it to HTML5 at GDC 2013. This tool does not automatically port 100% of iOS applications, but instead it speeds up the porting process by translating as much code and artifacts as possible.

More information: Intel HTML5 Porter Tool Introduction for Android Developer [Intel Developer Zone blog post, April 5, 2013] which presents the tool as:

image
and adds the following important information (note here that instead of App Framework/jqMobi that version relies on the less suitable jQuery Mobile):

The next release is expected to have better integration with Intel® XDK (Intel’s HTML5 cross platform development kit) and have more iOS API coverage in terms of planned features.
2. Porting translated application to different OSs
A translated HTML5 project has a jsproj file for Visual Studio 2012 JavaScript project in Windows Store  apps which you are able to open on Windows* 8 in order to run in case of successfully translated application (100% translated API) or continue development in case of placeholders in the code.

While in the associated Technical Reference – Intel® HTML5 App Porter Tool – BETA [Intel Developer Zone article, Jan 17, 2013] you will find all the relevant additional details, from which it is important to add here the following section:

About target HTML5 APIs and libraries
The Intel® HTML5 App Porter Tool – BETA both translates the syntax and semantics of the source language (Objective-C*) into JavaScript and maps the iOS* SDK API calls into an equivalent functionality in HTML5. In order to map iOS* API types and calls into HTML5, we use the following libraries and APIs:

  • The standard HTML5 API: The tool maps iOS* types and calls into plain standard objects and functions of HTML5 API as its main target. Most notably, considerable portions of supported Foundation framework APIs are mapped directly into standard HTML5. When that is not possible, the tool provides a small adaptation layer as part of its library.

  • The jQuery Mobile library: Most of the UIKit widgets are mapped jQuery Mobile widgets or a composite of them and standard HTML5 markup. Layouts from XIB files are also mapped to jQuery Mobile widgets or other standard HTML5 markup.

  • The Intel® HTML5 App Porter Tool – BETA library: This is a ‘thin-layer’ library build on top of jQuery Mobile and HTML5 APIs and implements functionality that is no directly available in those libraries, including Controller objects, Delegates, and logic to encapsulate jQuery Mobile widgets. The library provides a facade very similar to the original APIs that should be familiar to iOS* developers. This library is distributed with the tool and included as part of the translated code in the lib folder.

You should expect that future versions of the tool will incrementally add more support for API mapping, based on further statistical analysis and user feedback.


3. Parallel JavaScript (the River Trail project)

RiverTrail Wiki [on GitHub edited by Stephan Herhut, April 2313, 2013 version] [April 23]

Background
The goal of Intel Lab’s River Trail project is to enable data-parallelism in web applications. In a world where the web browser is the user’s window into computing, browser applications must leverage all available computing resources to provide the best possible user experience. Today web applications do not take full advantage of parallel client hardware due to the lack of appropriate programming models. River Trail puts the parallel compute power of client’s hardware into the hands of the web developer while staying within the safe and secure boundaries of the familiar JavaScript programming paradigm. River Trail gently extends JavaScript with simple deterministic data-parallel constructs that are translated at runtime into a low-level hardware abstraction layer. By leveraging multiple CPU cores and vector instructions, River Trail achieves significant speedup over sequential JavaScript.
Getting Started
To get a feeling for the programming model and experiment with the API, take a look at our interactive River Trail shell. The shell runs in any current version of Firefox, Chrome and Safari. If you are using Firefox and have installed the River Trail extension (see below on how to), your code will be executed in parallel. If you are using other browsers or have not installed the extension for Firefox, the shell will use a sequential library implementation and you won’t see any speedup.
You need to install our Firefox extension to use our prototype compiler that enables execution of River Trail on parallel hardware. You can download a prebuilt version for Firefox 20.x [April 23] running on Windows and MacOS (older versions for older browsers can be found here). We no longer provide a prebuilt Linux version. However, you can easily build it yourself. We have written a README that explains the process. If you are running Firefox on Windows or Linux, you additionally need to install Intel’s OpenCL SDK (Please note the SDK’s hardware requirements.).

River Trail – Parallel Computing in JavaScript [by Stephan Herhut from Intel Labs, delivered on April 2, 2012 at JSConf 2012, published on JSConf EU YouTube channel on Jan 20, 2013]

River Trail Demos at IDF 2012 [intelswnetwork YouTube channel, Sept 24, 2012]

Stephan Herhut demonstrates River Trail at IDF 2012

More information:
River Trail – Parallel Programming in JavaScript [Stephan Herhut on InfoQ, March 29, 2013] a collection which is based on his latest recorded presentation (embedded there) that was delivered at Strange Loop 2012 on Sept 24, 2012 (you can follow his Twitter for further information)
River Trail: Bringing Parallel JavaScript* to the Web [Intel Developer Zone article by Stephan Herhut, Oct 17, 2012]
Tour de Blocks: Preview the Benefits of Parallel JavaScript* Technology by Intel Labs [Intel Developer Zone article by Stephan Herhut, Oct 17, 2012]
Parallel JS Lands [Baby Steps blog by Niko Matsakis at Mozilla, March 20, 2013], see all of his posts in PJs category since January 2009, particularly ‘A Tour of the Parallel JS Implementation’ Part 1 [March 20] and Part 2 [April 4], while from the announcement:

The first version of our work on ParallelJS has just been promoted to mozilla-central and thus will soon be appearing in a Nightly Firefox build near you. … Once Nightly builds are available, users will be able to run what is essentially a “first draft” of Parallel JS. The code that will be landing first is not really ready for general use yet. It supports a limited set of JavaScript and there is no good feedback mechanism to tell you whether you got parallel execution and, if not, why not. Moreover, it is not heavily optimized, and the performance can be uneven. Sometimes we see linear speedups and zero overhead, but in other cases the overhead can be substantial, meaning that it takes several cores to gain from parallelism. …
Looking at the medium term, the main focus is on ensuring that there is a large, usable subset of JavaScript that can be reliably parallelized. Moreover, there should be a good feedback mechanism to tell you when you are not getting parallel execution and why not.
The code we are landing now is a very significant step in that direction, though there is a long road ahead.
I want to see a day where there are a variety of parallel APIs for a variety of situations. I want to see a day where you can write arbitrary JS and know that it will parallelize and run efficiently across all browsers.

Parallel javascript (River Trail) combine is not a function [Stack Overflow, April 16-25, 2013] from which it is important to include Stephan Herhut’s answer:

There are actually two APIs:
    1. the River Trail API as described in the GitHub prototype documentation
    2. the Parallel JavaScript API described in the ECMAScript proposal
      The two differ slightly, one difference being that the ECMAScript proposal no longer has a combine method but uses a flavor of map that offers the same functionality. Another difference is that the GitHub prototype uses index vectors whereas the proposal version uses multiple scalar indices. Your example, for the prototype, would be written as
      var par_A = new ParallelArray([3,3], function(iv) {return iv[1]}); par_A.combine(2, function(i) {return this.get(i) + 1} );
      In the proposal version, you instead would need to write
      var par_A = new ParallelArray([3,3], function(i,j) {return j}); par_A.map(2, function(e, i) { return this.get(i) + 1; });
      Unfortunately, multi-dimensional map is not yet implemented in Firefox, yet. You can watch bug 862897 on Mozilla’s bug tracker for progress on that front.
      Although we believe that the API in the proposal is the overall nicer design, we cannot implement that API in the prototype for technical reasons. So, instead of evolving the prototype half way, we have decided to keep its API stable.
      One important thing to note: the web console in Firefox seems to always use the builtin version of ParallelArray and not the one used by a particular website. As a result, if you want to play with the GitHub prototype, you best use the interactive shell from our GitHub website.
      Hope this clears up the confusion.


      4. Perceptual Computing

      Intel is supporting developers interested in adding perceptual computing to their apps with theIntel® Perceptual Computing SDK 2013 Beta. This allows developers to use perceptual computing to create immersive applications that incorporate close-range hand and finger tracking, speech recognition, facial analysis, and 2D/3D object tracking on 2nd and 3rd generation Intel® Core™ processor-powered Ultrabook devices and PCs. Intel has also released the Creative Interactive Gesture Camera as part of the SDK, which allows developers to create the next generation of natural, immersive, innovative software applications on Intel Core processor-powered Ultrabook devices, laptops, and PCs.

      How to drive experience with perceptual computing – Achin Bhowmik at TED@Intel [TEDInstitute YouTube channel, published May 6, 2013, filmed March 2013]

      Achin is the director of perceptual computing at Intel, where he leads the development and implementation of natural, intuitive, and immersive human-computer interaction technologies and solutions. He has over 100 publications, including a book and 25 issued patents, and has taught graduate-level courses on computer vision, image processing, and display technology. He has been a program committee member, session chair, invited and tutorial speaker at a number of international conferences.

      Head Coupled Perspective with the Intel® Perceptual Computing SDK [intelswnetwork YouTube channel, March 25, 2013]

      Learn how to add intuitive and interactive experiences to your software with the Intel Perceptual Computing SDK.

      Perceptual Computing Challenge Phase 1 Trailer [IntelPerceptual YouTube channel, March 28, 2013]

      See how developers worldwide are using their creativity and skill to make interaction with the computer more natural, intuitive and immersive using Intel’s Perceptual Computing SDK. Follow us on FB and Twitter at /IntelPerceptual

      More information:
      GDC 2013: Perceptual Computing, HTML5, Havok, and More [Intel Developer Zone blog post, April 2, 2013]
      Introducing the Intel® Perceptual Computing SDK 2013 [Intel Developer Zone blog post, April 5, 2013]
      Perceptual Computing: Ten Top Resources for Developers [Intel Developer Zone blog post, Jan 4, 2013]


      5. HTML5 and transparent computing

      Why Intel Loves HTML5 [intelswnetwork YouTube channel, Dec 20, 2012]

      HTML, or Hyper-Text Markup Language, is the language of the World Wide Web.HTML, or Hyper-Text Markup Language, is the language of the World Wide Web. It has be evolving since it’s early days of mostly being a text based method of communications to not being an environment that not only supports text and pictures, but also video, other forms of multimedia, and interactivity through JavaScript. In actuality, the moniker “HTML5” is generally considered to consist of not only the latest specification of HTML, but also the 3rd generation of Cascading Style Sheets (CSS3) and JavaScript, so that the end product can make the web more alive than ever. And Intel is proud to be a part of that. We’ve been a strong supporter of Internet standards for many years & we are pleased with the latest announcement from the World Wide Web Consortium (W3C found at http://www.w3.org) of having published the complete definition of HTML5 & Canvas 2D specifications. To learn more about what Intel is doing with HTML5, see our Intel HTML5 Developer Zone at: http://software.intel.com/HTML5

      App Development Without Boundaries [Intel Software Adrenaline article, April 1, 2013]

      HTML5 Reaches More Devices and More Users, More Effectively
      There are a lot of reasons to like HTML5.  It’s advanced.  It’s open.  It’s everywhere.  And, it’s versatile.

      But Intel loves HTML5 because our vision for the future is a world where developers can create amazing cross-platform experiences that flow freely from device to device, and screen to screen—a world where apps can reach more customers and get to market faster, without boundaries.

      HTML5 helps make that world possible.

      Many Devices, One Platform [Intel Software Adrenaline article, Dec 11, 2012]

      The Three Design Pillars of Transparent Computing
      Welcome to the new, transparent future, where users expect software apps to work equally well no matter what device they run on, whether on an Ultrabook™ device or an Android* phone, a netbook or a tablet. This is the concept of transparent computing: with the assumed level of mobility expected, today’s consumers demand seamless transitions for a single app on multiple platforms. Developers must deliver code that works just about everywhere, with standard usability, and with strong security measures.
      It’s a tall order, but help is available. As long as teams understand some of the simple design considerations and usability frameworks, which are outlined in this article, they can expand their app appeal across many profitable niches and embrace transparent computing.
      There are three key design principles that comprise the transparent computing development model:
        • Cross-platform support
        • Standard usability themes
        • Enhanced security features
          If developers can think in these broad strokes and plan accordingly, the enhanced effect of multiple platform revenues and word-of-mouth marketing can result in the income streams that your entire app portfolio will appreciate.

          More information:
          Transparent Computing: One Platform to Develop Them All [Intel Developer Zone blog post, Sept 13, 2012]
          Transparent Computing with Freedom Engine – HTML5 and Beyond [Intel Developer Zone blog post, Oct 15, 2012]
          Intel Cloud Services Platform Private Beta [Intel Developer Zone blog post, Oct 18, 2012]
          App Show 33: A Recap of Day Two at IDF 2012 [Intel Developer Zone blog post, Nov 9, 2012]
          Cross-Platform Development: What The Stats Say [Intel Developer Zone blog post, March 7, 2013]
          Intel’s Industry Expert Examines Cross-platform Challenges and Solutions [Intel Software Adrenaline article, April 16, 2013]
          Security Lets You Make the Most of the Cloud [Intel Software Adrenaline infographic, April 10, 2013]
          Mechanisms to Protect Data in the Open Cloud [Intel Software Adrenaline whitepaper, April 10, 2013]
          Intel and VMware security solutions for business computing in the cloud [Intel Software Adrenaline solution brief, April 10, 2013]
          The Intel® HTML5 Game Development Experience at GDC 2013 [Intel Developer Zone blog post, April 5, 2013]
          Intel Developer Forum 2012 Keynote, Renée James Transcript (PDF 190KB)

          transparent computing is really about allowing experiences to seamlessly cross across different platforms, both architectures and operating system platform boundaries. It makes extensive use of technologies like HTML5 – which we’re going to talk a lot more about in a second – and in house cloud services. It represents for us the direction that we believe we need to go as an industry. And it’s the next step really beyond ubiquitous computing.

          We need three things. We need a programming environment that crosses across platforms and architectures and the boundaries. We need a flexible and secure cloud infrastructure. And we need a more robust security architecture from client to the data center.

          We believe that HTML5 as the application programming language is what can deliver a seamless and consistent environment across the different platforms – across PCs, tablets, telephones, and into the car.
          … transparent computing obviously relies on the cloud to provide the developer and the application transparent services that move across platforms and ecosystem boundaries.
          Intel is working on an integrated set of cloud services for developers that we would host that would give some of the core elements required to really realize our vision around transparent computing. Some of them would be location services, like Peter demonstrated this morning; digital storefronts, federated identity attestation, some of the things that are required to know who’s where on which device, sensor and context APIs for our platforms, and, of course, business analytics and business intelligence.
          We will continue to roll these things out over the course of the year, so you should look for more from us on that. And as I said, these will be predominantly developer services, backend services for developers as they create application.
          For the cloud, as we migrate resources across these different datacenters and different environments, as we move applications and workloads, we have to do it in a secure way. And one of the ways that you can do that on our platforms, on Intel’s servers, is using Trusted Execution, or TXT. TXT allows data operations to occur isolated in their own execution environment from the rest of the system and safe from malware.
          In transparent computing, the security of the device is going to be largely around identity management. In addition to device management and application and software security, which we’ve been working on for a while, we have a lot of work to do in the area of identity and how we protect people – not only their data, but who they are at transactions, as they move these experiences across these different devices.
          Identity and attestation we believe will become key underpinnings for all mobile transparent computing across different platforms and the cloud. Underneath it all, we’re going to have to have a very robust set of hardware features, which we plan to have, to secure that information. It’s going to be even more critical especially as we think about mobile devices and we think about identity and attestation that we’re able to truly secure and know that it is as safe and as known good as possible.
          We will continue to provide direct distribution support for your applications and services through AppUp, and those of you that know about it, fabulous. If you don’t, AppUp is the opportunity to distribute through a digital storefront across 45 countries, around Intel platforms. We support Windows and Tizen and HTML5, both native and other apps.
          In addition to all of that, we will be revitalizing the software business network, which we’ve used to pair you up with other Intel distributors and Intel hardware partners for exclusive offers and bundles. As we see more and more solutions in our industry, we want to make sure our developers are able to connect with people building on Intel platforms. And other additional marketing programs and that kind of thing are all going to be in the same place.
          And in Q4, we will have a specific program launched on HTML5. That program will help you write applications across multiple environments. We’ll be doing training, we’ll have SDKs, there will be tools. We will be working on how you run across IOS, Android, Windows, Linux, and Tizen. So, please stay tuned and go to the developer’s center for that.
          Finally, today is just the start of our discussion on transparent computing. In the era of ubiquitous computing, we had that industry vision for a decade, and now that’s become a reality. And just like when we first predicted there was going to be a billion connected computers – I still remember it, it sounded so farfetched at that point in time decades ago – transparent computing seems pretty far away from where we stand today, but we have always believed that the future of computing is what we make it. And we believe that the developers, our developers around our platform, can embrace a new paradigm for computing, a paradigm that users want us to go solve. And we look forward to being your partner for the next era of computing, and delivering it transparently.
          Chip Shot: Intel Extends HTML5 Capabilities for App Developers [Intel Newsroom, Feb 25, 2013]
          To complement and grow its HTML5 capabilities, Intel has acquired the developer tools and build system from appMobi. Intel also hired the tool-related technical staff to help extend Intel’s existing HTML5 capabilities and accelerate innovation and delivery of HTML5 tools for cross platform app developers. Software developers continue to embrace HTML5 as an easy to use language to create cross platform apps. Evans Data finds 43 percent of all mobile developers indicate current use of HTML5 and an additional 38 percent plan to use HTML5 in the coming year.  App developers can get started building HTML5 cross-platform apps today at: software.intel.com/html5. Visit the Intel Extends HTML5 Capabilities blog post for more information.
          Intel extends HTML5 capabilities [Intel Developer Zone, Feb 22, 2013]
          Developers continue to tell Intel they are looking to HTML5 to help improve time to market and reduce cost for developing and deploying cross-platform apps. At the same time, app developers want to maximize reach to customers and put their apps into multiple stores. Intel is dedicated to delivering software development tools and services that can assist these developers. I am pleased to let you know that Intel recently acquired the developer tools and build system from appMobi. While we’ve changed the names of the tools, the same capabilities will be there for you. You can check these tools out and get started writing your own cross platform apps now by visiting http://software.intel.com/html5 and registering to access the tools. Developers already using the appMobi tools will be able to access their work and files as well. If you weren’t already using appMobi development tools, I invite you to try them out and see if they fit your HTML5 app development needs. You will find no usage or licensing fees for using the tools.
          We are also excited to bring many of the engineers who created these tools to Intel. These talented tool engineers complement Intel’s existing HTML5 capabilities and accelerate innovation and delivery of HTML5 tools for cross platform app developers.
          I hope you will visit http://software.intel.com/html5 soon to check out the tools and return often to learn about the latest HTML5 developments from Intel.  

          One Code Base to Rule Them All: Intel’s HTML5 Development Environment [Intel Developer Zone, March 12, 2013]

          If you’re a developer searching for a great tool to add to your repertoire, you’ll want to check out Intel’s HTML5 Development Environment, an HTML5-based development platform that enables developers to create one code base and port it to multiple platforms. Intel recently purchased the developer tools and build system from appMobi:
          “While we’ve changed the names of the tools, the same capabilities will be there for you. You can check these tools out and get started writing your own cross platform apps now by visiting http://software.intel.com/html5 and registering to access the tools. Developers already using the appMobi tools will be able to access their work and files as well. If you weren’t already using appMobi development tools, I invite you to try them out and see if they fit your HTML5 app development needs. You will find no usage or licensing fees for using the tools.”
          You can view the video below to see what this purchase means for developers who have previously used AppMobi’s tools:
          For appMobi Developers: How Does Intel’s Acquisition Affect Me? [appMobi YouTube channel, Feb 22, 2013]
          This video explains how Intel’s acquisition of appMobi’s HTML5 development tools will affect appMobi developers.
          What is the HTML5 Development Environment?
          Intel’s HTML5 Development Environment is a cloud-based, cross-platform HTML5 application development interface that makes it as easy as possible to build an app and get it out quickly to a wide variety of software platforms. It’s easy to use, free to get started, and everything is based right within the Web browser. Developers can create their apps, test functions, and debug their projects easily, putting apps through their virtual paces in the XDK which mimics real world functionality from within the Web browser.
          This environment makes it as simple as possible to develop with HTML5, but by far the biggest advantage of using this service is the ability to build one app on whatever platform that developers are comfortable with and then deploy that app across multiple platforms to all major app stores.  The same code foundation can be built for iOS, Web apps, Android, etc. using just one tool to create, debug, and deploy.
          As appMobi is also the most popular HTML5 application development tool on the market with over 55,000 active developers using it every month to create, debug, and deploy, this tool is especially welcome. The HTML5 Development Environment makes it easy to create one set of code and seed it across multiple cross-platforms, making the process of development – including getting apps to market – more efficient for developers.
          HTML5 is quickly becoming a unifying code platform for both mobile and desktop development. Because of this, Intel and appMobi have teamed up to support quick HTML5 app development for both PCs and Ultrabook™ devices. The XDK makes developing apps as easy as possible, but the best part about it is how fast apps can go from the drawing board to consumer-facing stores. Developers can also employ the XDK to reach an ever-growing base of Ultrabook users with new apps that utilize such features as touch, accelerometer, and GPS.
          The Intel HTML5 XDK tools can be used to create apps for a whole new market of consumers looking to access all the best features that an HTML5-based app for Ultrabook devices has to offer. For example, every 16 seconds, an app is downloaded via Intel’s AppUp store, and there are over 2.6 billion potential PCs reachable from this platform. Many potential monetization opportunities exist for developers by utilizing Intel Ultrabook-specific features in their apps such as touch, accelerometer, and GPS, features traditionally seen only in mobile and tablet devices. Intel’s HTML5 development tools give developers the tools to quickly create, test, and deploy HTML5-based apps that in turn can be easily funneled right into app stores and thus into the hands of PC and Ultrabook device users. 
          Easy build process
          The App Starter offers an interactive wizard to guide developers gently through the entire build process. This includes giving developers a list of the required plugins, any certificates that might be lacking, and any assets that might need to be pulled together. It will generate the App Framework code for you.
          Developers can upload their own projects; a default template is also available. A demo app is automatically generated. Once an app is ready to build, developers are given an array of different services to choose from. Click on “build now”, supply a title, description and icon in advance, and the App Starter creates an app bundle that can then be submitted to different app stores/platforms.
          The XDK
          image
          One of the HTML5 Development Environment’s most appealing features is the XDK (cross-platform development kit). This powerful interface supports robust HTML5 mobile development, which includes hybrid native apps, enhanced Web apps, mobile Web apps, and classic Web apps to give developers the full range of options.
          The XDK makes testing HTML5 apps as easy as possible. Various form factors – phones, tablets, laptops, etc. – can be framed around an app to simulate how it would function on a variety of devices. In addition to tablet, phone, and PC emulations, there is also a full screen simulation of different Ultrabook device displays within the XDK. This is an incredibly useful way to test specific Ultrabook features in order to make sure that they are at maximum usability for consumers. The XDK for Ultrabook apps enables testing for mouse, keyboard, and touch-enabled input, which takes the guesswork out of developing for touch-based Ultrabook devices.
          One tool, multiple uses
          image
          Intel’s HTML5 Development Environment is a cross-platform development service and packaging tool. It enables HTML5 developers to package their applications, optimize those applications, test with features, and deploy to multiple services.
          Rather than building separate applications for all the different platforms out there, this framework makes it possible to build just one with HTML5 and port an app to multiple platforms. This is a major timesaver, to say the very least. Developers looking for ways to streamline their work flow and get their apps quickly to end users will appreciate the user-friendly interface, rich features, and in-browser feature testing. However, the most appealing benefit is the ability to build one app instead of several different versions of one app and deploy it across multiple platforms for maximum market exposure. 
          Chip Shot: Intel Expands Support of HTML5 with Launch of App Development Environment [Intel Newsroom, April 10, 2013]
          At IDF Beijing, Intel launched the Intel® HTML5 Development Environment that provides a cross-platform environment to develop, test and deploy applications that can run across multiple device types and operating system environments as well as be available in various application stores. Based on web standards and supported by W3C, HTML5 makes it easier for software developers to create applications once to run across multiple platforms. Intel continues to invest in HTML5 to help mobile application developers lower total costs and improve time-to-market for cross-platform app development and deployment. Developers can access the Intel HTML5 Development Environment from the Intel® Developer Zone at no cost.

          Intel Cloud Services Platform Open beta [Intel Developer Zone blog post, Dec 13, 2012]

          Doors to our beta open today. Welcome! For those who participated in our private beta, thank you. Your feedback and ideas were awesome and will clearly make our services more useful for other developers. We are continuing to work out the kinks in our Wave 1 Services (Identity, Location and Context) and your ideas help us build what you want to use. We are at a point where we feel ready to invite others to try our services. So, today we open the doors to the broader developer community.
          Our enduring mission with the Intel Cloud Services Platform beta is to give you key building blocks to deliver transparent computing experiences that seamlessly span devices, operating systems, stores and even ecosystems. With this release, “Wave 2”, we introduce a collection of Commerce Services that provide a common billing provider for apps and services deployed on the Intel Cloud Services Platform. Other cool stuff we’ve added includes Geo Messaging and Geo Fencing to Location Based Services and Behavioral Models for cuisine preferences and destination probability to Context Services.
          For the open beta, we are introducing a Technical Preview of Curation, Catalog and Security. These are early releases, so some features may change, but we want to get you coding around these, so you can tell us what you think. We know building apps that provide users with a high degree of personalization often means spending WEEKS of valuable development time. Also, developing apps that are truly cross platform, cross domain and cross industry is still extremely difficult to do. So, our objective with Curation and Catalog Services is to make it really easy for you to create complex functionalities such as schemaless catalogs, developer- or user-curated lists, and secure client-side storage of data at rest. Play around with these services and give us feedback.
          In addition to new services, we have invested heavily in a scalable and robust infrastructure. You need to be able to trust that our services will just work. To help you out, we have created a support team that you’ll want to call and talk to. We have 24×7 support and various ways you can reach out to us. You can contact us by phone (1-800-257-5404, option 4), email or our community forums.
          To get the latest on what’s new and useful, check out our community. If you haven’t checked out our Services – remember the door is open. Try them. If you have thoughts about our platform, I want to hear them. Find me on twitter (@PNBLive).


          6. Low-Power, High-Performance Silvermont Microarchitecture

          Intel’s new Atom chips peak on performance, power consumption [computerworld YouTube channel, May 7, 2013]

          Intel’s upcoming Atom chips with the new Silvermont CPU architecture will be up to three times faster and five times more power efficient than their predecessors.

          Intel Launches Low-Power, High-Performance Silvermont Microarchitecture [press release, May 6, 2013]

          NEWS HIGHLIGHTS:

          • Intel announces Silvermont microarchitecture, a new design in Intel’s 22nm Tri-Gate SoC process delivering significant increases in performance and energy efficiency.
          • Silvermont microarchitecture delivers ~3x more peak performance or the same performance at ~5x lower power over current-generation Intel® Atom™ processor core.1
          • Silvermont to serve as the foundation for a breadth of 22nm products targeted at tablets, smartphones, microservers, network infrastructure, storage and other market segments including entry laptops and in-vehicle infotainment.
          SANTA CLARA, Calif., May 6, 2013 – Intel Corporation today took the wraps off its brand new, low-power, high-performance microarchitecture named Silvermont.
          The technology is aimed squarely at low-power requirements in market segments from smartphones to the data center. Silvermont will be the foundation for a range of innovative products beginning to come to market later this year, and will also be manufactured using the company’s leading-edge, 22nm Tri-Gate SoC manufacturing process, which brings significant performance increases and improved energy efficiency.
          “Silvermont is a leap forward and an entirely new technology foundation for the future that will address a broad range of products and market segments,” said Dadi Perlmutter, Intel executive vice president and chief product officer. “Early sampling of our 22nm SoCs, including “Bay Trail” and “Avoton” is already garnering positive feedback from our customers. Going forward, we will accelerate future generations of this low-power microarchitecture on a yearly cadence.”
          The Silvermont microarchitecture delivers industry-leading performance-per-watt efficiency.2 The highly balanced design brings increased support for a wider dynamic range and seamlessly scales up and down in performance and power efficiency. On a variety of standard metrics, Silvermont also enables ~3x peak performance or the same performance at ~5x lower power over the current-generation Intel® Atom™ processor core.1
          Silvermont: Next-Generation Microarchitecture
          Intel’s Silvermont microarchitecture was designed and co-optimized with Intel’s 22nm SoC process using revolutionary 3-D Tri-gate transistors. By taking advantage of this industry-leading technology, Intel is able to provide a significant performance increase and improved energy efficiency.
          Additional highlights of the Silvermont microarchitecture include:
            • A new out-of-order execution engine enables best-in-class, single-threaded performance.1
            • A new multi-core and system fabric architecture scalable up to eight cores and enabling greater performance for higher bandwidth, lower latency and more efficient out-of-order support for a more balanced and responsive system.
            • New IA instructions and technologies bringing enhanced performance, virtualization and security management capabilities to support a wide range of products. These instructions build on Intel’s existing support for 64-bit and the breadth of the IA software installed base.
            • Enhanced power management capabilities including a new intelligent burst technology, low– power C states and a wider dynamic range of operation taking advantage of Intel’s 3-D transistors. Intel® Burst Technology 2.0 support for single- and multi-core offers great responsiveness scaled for power efficiency.
              “Through our design and process technology co-optimization we exceeded our goals for Silvermont,” said Belli Kuttanna, Intel Fellow and chief architect. “By taking advantage of our strengths in microarchitecture development and leading-edge process technology, we delivered a technology package that enables significantly improved performance and power efficiency – all while delivering higher frequencies. We’re proud of this accomplishment and believe that Silvermont will offer a strong and flexible foundation for a range of new, low-power Intel SoCs.”
              Architecting Across a Spectrum of Computing
              Silvermont will serve as the foundation for a breadth of 22nm products expected in market later this year. The performance-per-watt improvements with the new microarchitecture will enable a significant difference in performance and responsiveness for the compute devices built around these products.
              Intel’s quad-core Bay TrailSoC is scheduled for holiday 2013 tablets and will more than double the compute performance capability of Intel’s current-generation tablet offering1. Due to the flexibility of Silvermont, variants of the “Bay Trail” platform will also be used in market segments including entry laptop and desktop computers in innovative form factors.
              Intel’s “Merrifield” [aimed at high-end smartphones, successor to Medfield] is scheduled to ship to customers by the end of this year. It will enable increased performance and battery life over current-generation products1 and brings support for context aware and personal services, ultra-fast connections for Web streaming, and increased data, device and privacy protection.
              Intel’s “Avoton” will enable industry-leading energy efficiency and performance-per-watt for microservers2, storage and scale out workloads in the data center. “Avoton” is Intel’s second-generation Intel® Atom™ processor SoC to provide full server product capability that customers require including 64-bit, integrated fabric, error code correction, Intel virtualization technologies and software compatibility. “Rangeley” is aimed at the network and communication infrastructure, specifically for entry-level to mid-range routers, switches and security appliances. Both products are scheduled for the second half of this year.
              Concurrently, Intel is delivering industry-leading advancements on its next-generation, 22nm Haswell microarchitecture for Intel® Core™ processors to enable full-PC performance at lower power levels for innovative “2-in-1” form factors, and other mobile devices available later this year. Intel also plans to refresh its line of Intel® Xeon® processor families across the data center on 22nm technology, delivering better performance-per-watt and other features.
              “By taking advantage of both the Silvermont and Haswell microarchitectures, Intel is well positioned to enable great products and experiences across the full spectrum of computing,” Perlmutter said.
              1 Based on the geometric mean of a variety of power and performance measurements across various benchmarks. Benchmarks included in this geomean are measurements on browsing benchmarks and workloads including SunSpider* and page load tests on Internet Explorer*, FireFox*, & Chrome*; Dhrystone*; EEMBC* workloads including CoreMark*; Android* workloads including CaffineMark*, AnTutu*, Linpack* and Quadrant* as well as measured estimates on SPECint* rate_base2000 & SPECfp* rate_base2000; on Silvermont preproduction systems compared to Atom processor Z2580. Individual results will vary. SPEC* CPU2000* is a retired benchmark. *Other names and brands may be claimed as the property of others.
              2 Based on a geometric mean of the measured and projected power and performance of SPECint* rate_base2000 on Silvermont compared to expected configurations of main ARM*-based mobile competitors using descriptions of the architectures; assumes similar configurations. Numbers may be subject to change once verified with the actual parts. Individual results will vary. SPEC* CPU2000* is a retired benchmark; results are estimates. *Other names and brands may be claimed as the property of others.
              Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to: www.intel.com/performance.

              For more information see the “Intel Atom Silvermont” Google search between May 6 and 8. From the accompanying Intel Next Generation Low Power Micro-Architecture webcast presentation I will include here the following slide only:

              image
              about which it was noted in the Deep inside Intel’s new ARM killer: Silvermont [The Register, May 8, 203] report that:

              Now that Intel has created an implementation of the Tri-Gate transistor technology specifically designed for low-power system-on-chip (SoC) use – and not just using the Tri-Gate process it employs for big boys such as Core and Xeon – it’s ready to rumble.
              Tri-Gate has a number of significant advantages over tried-and-true planar transistors, but the one that’s of particular significance to Silvermont is that when it’s coupled with clever power management, Tri-Gate can be used to create chips that exhibit an exceptionally wide dynamic range – meaning that they can be turned waaay down to low power when performance needs aren’t great, then cranked back up when heavy lifting is required.
              This wide dynamic range, Kuttanna said, obviates the need for what ARM has dubbed a big.LITTLE architecture, in which a low-power core handles low-performance tasks, then hands off processing to a more powerful core – or cores – when the need arises for more oomph.
              “In our case,” he said, “because of the combination of architecture techniques as well as the process technology, we don’t really need to do that. We can go up and down the range and cover the entire performance range.” In addition, he said, Silvermont doesn’t need to crank up its power as high as some of those competitors to achieve the same amount of performance.
              Or, as Perlmutter put it more succinctly, “We do big and small in one shot.”
              Equally important is the fact that a wide dynamic range allows for a seamless transition from low-power, low-performance operation to high-power, high-performance operation without the need to hand off processing between core types. “That requires the state that you have been operating on in one of the cores to be transferred between the two cores,” Kuttanna said. “That requires extra time. And the long switching time translates to either a loss in performance … or it translates to lower battery life.”

              Intel’s 1h20m long Intel Next Generation Low Power Micro-Architecture – Webcast is available online for further details about Silvermont. The technical overview starts at [21:50] (Slide 15) and you can also read a summary of some of the most interesting points by CNXSoft.


              7. Photonic achitectures to drive the future of computing

              TED and Intel microdocumentary – Mission (Im)possible: Silicon photonics featuring Mario Paniccia [TEDInstitute YouTube channel, published May 6, 2013; first shown publicly in March 2013]

              When Mario Paniccia began assembling a team of scientists to explore silicon photonics (systems that use silicon as an optical medium) in 2001, nobody thought they could succeed. Now, a decade and several Nature papers later, Intel has announced plans to commercialize the breakthrough technology Mario and his team built from scratch.

              [2:14] You can do now a 100 gig, you can do 200 gig. You can imagine doing a terabit per second in the next couple of years. At a terabit per second you’re talking about transferring or downloading a season of HDTV from one device to another in less than a second. It’s going to allow us to keep up with Moore’s law, and allow us to move information and constantly feed Moore’s law in our processors and so we will not be limited anymore by the interconnect, or the connectivity. [2:44]

              Intel considered this innovation an inflection point already back in 2010, see:
              Justin Rattner, Mario Paniccia and John Bowers describe the impact and significance of the 50G Silicon Photonics Link [channelintel YouTube channel, July 26, 2010]

              Now as the technology is ready for commercialisation this year Intel is even more enthuasiastic: Justin Rattner IDF Beijing 2013 Keynote-Excerpt: Silicon Photonics [channelintel YouTube channel, May 6, 2013]

              In his IDF Beijing 2013 Keynote, Intel CTO-Justin Rattner demonstrated for the first time publicly a fully functional silicon photonics module incorporating Intel® Silicon Photonics Technology (SPT) and operating at 100 gigabits per second (Gbps). This is a completely integrated module that includes silicon modulators, detectors, waveguides and circuitry. Intel believes this is the only module in the world that uses a hybrid silicon laser. The demonstration was made via a video during Rattner’s keynote. In addition to the Intel SPT module, Rattner showed the new photonics cable and connector that Intel is developing with Corning. This new connector has fewer moving parts, is less susceptible to dust and costs less than other photonics connectors. Intel and Corning intend to make this new cable and connector an industry standard. Rattner said the connector can carry 1.6 terabits of information per second.

              Silicon photonics uses light (photons) to move huge amounts of data at extremely high speeds over a thin optical fiber rather than using electrical signals over a copper cable. But that is not all: Silicon Photonics: Disrupting Server Design [DataCenterVideos YouTube channel, Jan 22, 2013, Recorded at the Open Compute Summit, Jan 17, 2013, Santa Clara, California]

              Silicon photonics is a new technology with the potential to disrupt the way servers are built. Silicon photonics uses light (photons) to move huge amounts of data at very high speeds over a thin optical fiber rather than using electrical signals over a copper cable. At last week’s Open Compute Summit, Intel’s Jim Demain provided Data Center Knowledge with an overview of the technology, showing off a prototype “photonic rack” that Intel has created that separates processors from other components, allowing for a faster refresh cycle for CPUs.

              More information:
              Intel, Facebook Collaborate on Future Data Center Rack Technologies [press release, Jan 16, 2013]

              New Photonic Architecture Promises to Dramatically Change Next Decade of Disaggregated, Rack-Scale Server Designs

                • Intel and Facebook* are collaborating to define the next generation of rack technologies that enables the disaggregation of compute, network and storage resources.
                • Quanta Computer* unveiled a mechanical prototype of the rack architecture to show the total cost, design and reliability improvement potential of disaggregation.
                • The mechanical prototype includes Intel Silicon Photonics Technology, distributed input/output using Intel Ethernet switch silicon, and supports the Intel® Xeon® processor and the next-generation system-on-chip Intel® Atom™ processor code named “Avoton.”
                • Intel has moved its silicon photonics efforts beyond research and development, and the company has produced engineering samples that run at speeds of up to 100 gigabits per second (Gbps).

              Silicon Photonics Research [Intel Labs microsite]
              The Facebook Special: How Intel Builds Custom Chips for Giants of the Web [Wired, May 6, 2013]
              Meet the Future of Data Center Rack Technologies [Data Center Knowledge, Feb 20, 2013] by Raejeanne Skillern, Intel’s director of marketing for cloud computing

              … Let’s now drill down into some of all-important details that shed light on what this announcement means in terms of the future of data center rack technologies.
              What is Rack Disaggregation and Why is It Important?
              Rack disaggregation refers to the separation of resources that currently exist in a rack, including compute, storage, networking and power distribution, into discrete modules. Traditionally, a server within a rack would each have its own group of resources. When disaggregated, resource types can then be grouped together, distributed throughout the rack, and upgraded on their own cadence without being coupled to the others. This provides increased lifespan for each resource and enables IT managers to replace individual resources instead of the entire system. This increased serviceability and flexibility drives improved total cost for infrastructure investments as well as higher levels of resiliency. There are also thermal efficiency opportunities by allowing more optimal component placement within a rack.
              Intel’s photonic rack architecture, and the underlying Intel silicon photonics technologies, will be used for interconnecting the various computing resources within the rack. We expect these innovations to be a key enabler of rack disaggregation.
              Why Design a New Connector?
              Today’s optical interconnects typically use an optical connector called MTP. The MTP connector was designed in the mid-1980s for telecommunications and not optimized for data communications applications. At the time, it was designed with state-of-the-art materials manufacturing techniques and know-how. However, it includes many parts, is expensive, and is prone to contamination from dust.
              The industry has seen significant changes over the last 25 years in terms of manufacturing and materials science. Building on these advances, Intel teamed up with Corning, a leader in optical fiber and cables, to design a totally new connector that includes state-of-the-art manufacturing techniques and abilities; a telescoping lens feature to make dust contamination much less likely; with up to 64 fibers in a smaller form factor; fewer parts – all at less cost.
              What Specific Innovations Were Unveiled?
              The mechanical prototype includes not only Intel silicon photonics technology, but also distributed input/output (I/O) using Intel Ethernet switch silicon, and supports Intel Xeon processor and next-generation system-on-chip Intel Atom processors code named “Avoton.”

              In fact this will lead to a CPU – Memory – Storage … disaggregation as shown by the following Intel slide:imagewhich will lead to new “Photonic Architectures”, or more precisely “Photonic Many-Core Architectures” (or later on even “Photonic/Optical Computing”), much more efficient than anything so far. For possibilities see these starting documents in academic architecture research:
              Photonic Many-Core Architecture Study Abstract [HPEC 2008, May 29, 2008]
              Photonic Many-Core Architecture Study Presentation [HPEC 2008, Sept 23, 2008]
              Building Manycore Processor-to-DRAM Networks Using Monolithic Silicon Photonics Abstract [HPEC 2008, Sept 23, 2008]
              Building Manycore Processor-to-DRAM Networks Using Monolithic Silicon Photonics Presentation [HPEC 2008, Sept 23, 2008]

              Intel made available the following Design Guide for Photonic Architecture Draft Document v 0.5 [Jan 16, 2013] where we can find the following three architectures:

              3.2 Interconnect Topology with a ToR [Top of Rack] Switch
              One particular implementation of the Photonically Enabled Architecture which is supported by the New Photonic Connector is shown below in Figure 3.1. In this implementation the New Photonic Connector cables are used to connect the compute systems arrayed throughout the rack to a Top of Rack switch. These intra-rack connections are currently made through electrical cabling, often using Ethernet signaling protocols at various line rates. The Photonically Enabled Architecture envisions a system where the bandwidth density, line rate scalability and easier cable routing provide value in this implementation model. One key feature of this architecture is that the line rate and optical technology are not dictated; rather the lowest cost technology which can support the bandwidth demands and provide the functionality required to support future high speed and dense applications can be deployed in this model consistent with the physical implementation model. This scalability of the architecture is a key value proposition of the design. Not only is the architecture scalable for data rate in the optical cable, but scalability of port count in each connection is also possible by altering the physical cabling and optical modules.

              image

              Figure 3.1: Open Rack with Optical Interconnect.
              In this architectural concept the green lines represent optical fiber cables terminated with the New Photonic Connector. They connect the various compute systems within the rack to the Top of Rack (TOR) switch. The optical fibers could contain up to 64 fibers and still support the described New Photonic Connector mechanical guidelines.
              One key advantage of the optically enabled architecture is that it supports disaggregation in the rack based design of the various system functionality, which means separate and discrete portions of the system resources may be brought together. One approach to disaggregation is shown below in Figure 3.2; in the design shown here the New Photonic Connector optical cables are still connecting a computing platform to a Top of Rack switch, but the configuration of the components has been altered to allow for a more modular approach to system upgrade and serviceability. In this design the computing systems have been configured in ‘trays’ containing a single CPU die and the associated memory and control, while communication is aggregated between three of these trays through a Silicon Photonics module to a Top of Rack switch. The Top of Rack switch now communicates to the individual compute elements through a Network Interface Chip (NIC) while also supporting an array of Solid State Disk Drives (SSD’s) and potentially additional computing hardware to support the networking interfaces. This approach would allow for the modular upgrade of the computing and memory infrastructure without burdening the user with the cost of upgrading the SSD infrastructure simultaneously provided the IO infrastructure remains constant. Other options for the disaggregated system architecture are of course also possible, potentially leading to the disaggregation of the memory system as well.

              image

              Figure 3-2: Disaggregated Photonic Architecture Topology
              with a ToR Switch
              .
              This design shows 3 compute trays connected through a single New Photonic Connector enabled optical cable to a Top of Rack (TOR) switch supporting Network Interface Chip (NIC) elements, Solid State Disk Drives (SSD’s), Switching functionality and additional compute resources.
              3.3 Interconnect Topology with Distributed Switch Functionality
              The Photonically Enabled Architecture which is supported by the New Photonic Connector cable and connector concept can support several different types of architectures, each with specific advantages. One particular type of architecture, which also takes advantage of the functionality of another Intel component, an Intel Switch Chip, is shown in Figure 3.3, shown below. In this architecture the Intel Switch Chip is configured in such a way as to support both aggregation of data streams to reduce overall fiber and cabling burden as well as a distributed switching functionality.
              The distributed switch functionality supports the modular architecture which was discussed in previous sections. This concept allows for a very granular approach to the deployment of resources throughout the data center infrastructure which supports greater resiliency through a smaller impact from a failure event. The concept also supports a more granular approach to upgradability and potentially could enable re-partitioning of the architecture in such a way that system resources can be better shared between different compute elements.
              In Figure 3.3 an example is shown of 100Gbps links between compute systems and a remote storage node. Both PCIe and Ethernet networking protocols may be used in the same rack system, all enabled by the functionality of the Intel Switch Chip (or Device). It should be understood that the components in this vision could be swapped dynamically and asymmetrically so that improvements in bandwidth between particular nodes could be upgraded individually or new functionality could be incorporated as it becomes available.

              image

              Figure 3.3: An example of a Photonically Enabled Architecture
              relying upon the New Photonic Connector concept, Silicon Photonics
              and the Intel Switch Chip (or Device).
              In this example the switching between the rack nodes is accomplished in a distributed manner through the use of these switch chips.

              Note that there is very little information about Kranich’s manufacturing technology winning cards. I found only this one although there might be several others as well.


              8. The two-person Executive Office and Intel’s transparent computing strategy as presented so far

              Newly Elected Intel CEO, Brian Krzanich Talks About His New Job [channelintel YouTube channel, May 2, 2013]

              Brian Krzanich (pronounced Krah-ZAN-nitch) discusses next steps and what lies ahead in his role as Intel CEO. Learn more about Brian Krzanich from the Intel Newsroom: http://newsroom.intel.com/community/intel_newsroom/blog/2013/05/02/intel-board-elects-brian-krzanich-as-ceo

              Intel Board Elects Brian Krzanich as CEO [Intel Newsroom, May 2, 2013]

              SANTA CLARA, Calif., May 2, 2013 – Intel Corporation announced today that the board of directors has unanimously elected Brian Krzanich as its next chief executive officer (CEO), succeeding Paul Otellini. Krzanich will assume his new role at the company’s annual stockholders’ meeting on May 16.

              Krzanich, Intel’s chief operating officer since January 2012, will become the sixth CEO in Intel’s history. As previously announced, Otellini will step down as CEO and from the board of directors on May 16.

              “After a thorough and deliberate selection process, the board of directors is delighted that Krzanich will lead Intel as we define and invent the next generation of technology that will shape the future of computing,” said Andy Bryant, chairman of Intel.

              “Brian is a strong leader with a passion for technology and deep understanding of the business,” Bryant added. “His track record of execution and strategic leadership, combined with his open-minded approach to problem solving has earned him the respect of employees, customers and partners worldwide. He has the right combination of knowledge, depth and experience to lead the company during this period of rapid technology and industry change.”

              Krzanich, 52, has progressed through a series of technical and leadership roles since joining Intel in 1982.

              “I am deeply honored by the opportunity to lead Intel,” said Krzanich. “We have amazing assets, tremendous talent, and an unmatched legacy of innovation and execution. I look forward to working with our leadership team and employees worldwide to continue our proud legacy, while moving even faster into ultra-mobility, to lead Intel into the next era.”

              The board of directors elected Renée James, 48, to be president of Intel. She will also assume her new role on May 16, joining Krzanich in Intel’s executive office.

              “I look forward to partnering with Renée as we begin a new chapter in Intel’s history,” said Krzanich. “Her deep understanding and vision for the future of computing architecture, combined with her broad experience running product R&D and one of the world’s largest software organizations, are extraordinary assets for Intel.”

              As chief operating officer, Krzanich led an organization of more than 50,000 employees spanning Intel’s Technology and Manufacturing Group, Intel Custom Foundry, NAND Solutions group, Human Resources, Information Technology and Intel’s China strategy.

              James, 48, has broad knowledge of the computing industry, spanning hardware, security, software and services, which she developed through leadership positions at Intel and as chairman of Intel’s software subsidiaries — Havok, McAfee and Wind River. She also currently serves on the board of directors of Vodafone Group Plc and VMware Inc. and was chief of staff for former Intel CEO Andy Grove.

              Additional career background on both executives is available at newsroom.intel.com.

              The prominent first external reaction to that: Intel Promotes From Within, Naming Brian Krzanich CEO [Bloomberg YouTube channel, May 2, 2013]

              Intel’s Krzanich the 6th Inside Man to Be CEO [Bloomberg YouTube channel, May 2, 2013]

              Can Intel Reinvent Itself… Again? [Bloomberg YouTube channel, May 3, 2013]

              Brian M. Krzanich, Chief Executive Officer (Elect), Executive Office

              Brian M. Krzanich will become the chief executive officer of Intel Corporation on May 16. He will be the sixth CEO in the company’s history, succeeding Paul S. Otellini.
              Krzanich has progressed through a series of technical and leadership roles at Intel, most recently serving as the chief operating officer (COO) since January 2012. As COO, his responsibilities included leading an organization of more than 50,000 employees spanning Intel’s Technology and Manufacturing Group, Intel Custom Foundry, supply chain operations, the NAND Solutions group, human resources, information technology and Intel’s China strategy.
              His open-minded approach to problem solving and listening to customers’ needs has extended the company’s product and technology leadership and created billions of dollars in value for the company. In 2006, he drove a broad transformation of Intel’s factories and supply chain, improving factory velocity by more than 60 percent and doubling customer responsiveness. Krzanich is also involved in advancing the industry’s transition to lower cost 450mm wafer manufacturing through the Global 450 Consortium as well as leading Intel’s strategic investment in lithography supplier ASML.
              Prior to becoming COO, Krzanich held senior leadership positions within Intel’s manufacturing organization. He was responsible for Fab/Sort Manufacturing from 2007-2011 and Assembly and Test from 2003 to 2007. From 2001 to 2003, he was responsible for the implementation of the 0.13-micron logic process technology across Intel’s global factory network. From 1997 to 2001, Krzanich served as the Fab 17 plant manager, where he oversaw the integration of Digital Equipment Corporation’s semiconductor manufacturing operations into Intel’s manufacturing network. The assignment included building updated facilities as well as initiating and ramping 0.18-micron and 0.13-micron process technologies. Prior to this role, Krzanich held plant and manufacturing manager roles at multiple Intel factories.
              Krzanich began his career at Intel in 1982 in New Mexico as a process engineer. He holds a bachelor’s degree in Chemistry from San Jose State University and has one patent for semiconductor processing. Krzanich is also a member of the Board of Directors of Lilliputian Corporation and the Semiconductor Industry Association.

              Renée J. James, President (Elect), Executive Office

              Renée J. James is president of Intel Corporation and, with the CEO, is part of the company’s two-person Executive Office.

              James has broad knowledge of the computing industry, spanning hardware, security, software and services, which she developed through product R&D leadership positions at Intel and as chairman of Intel’s software subsidiaries — Havok, McAfee and Wind River.
              During her 25-year career at Intel, James has spearheaded the company’s strategic expansion into providing proprietary and open source software and services for applications in security, cloud-based computing, and importantly, smartphones. In her most recent role as executive vice president and general manager of the Software and Services Group, she was responsible for Intel’s global software and services strategy, revenue, profit, and product R&D. In this role, James led Intel’s strategic relationships with the world’s leading device and enterprise operating systems companies. Previously, she was the director and COO of Intel Online Services, Intel’s datacenter services business. James was also part of the pioneering team working with independent software vendors to port applications to Intel Architecture and served as chief of staff for former Intel CEO Andy Grove.
              James began her career with Intel through the company’s acquisition of Bell Technologies. She holds a bachelor’s degree and master’s degree in Business Administration from the University of Oregon.
              James also serves as a non-executive director on the Vodafone Group Plc Board of Directors and is a member of the Remuneration Committee. She is an independent director on the VMware Inc. Board of Directors and is a member of the Audit Committee. She is also a member of the C200.

              Chip Shot: Renée James Selected as Recipient of C200’s STEM Innovator Luminary Award [IntelPR in Intel Newsroom, April 13, 2013]

              Renée J. James, Intel executive vice president and general manager of the Software and Services Group, has earned the prestigious honor of being the recipient of the STEM Innovator Luminary Award, presented by the Committee of 200 (C200). C200 is an international, non-profit organization of the most powerful women who own or run companies, or who lead major divisions of large corporations. A STEM Innovator is the leader of a technology-based business who has exemplified unique vision and success in science, technology, engineering or math-based industries, which James has continually demonstrated throughout her career at Intel. This includes growing Intel’s software and services business worldwide, driving open standards within the software ecosystem and providing leadership as chairman for both McAfee and Wind River Systems, Intel wholly owned subsidiaries.

              Renée James keynote delivering Intel’s new strategy called ‘Transparent Computing’ at the IDF 2012 [TomsHardwareItalia YouTube channel, Sept 13, 2012]

              IDF 2012 Day 2:
              Intel Developer Forum 2012 Keynote, Renée James Transcript (PDF 190KB)
              Intel Developer Forum 2012 Keynote, Renée James Presentation (PDF 7MB)

              Intel to Software Developers: Embrace Era of Transparent Computing [press release, Sept 12, 2012]

              NEWS HIGHLIGHTS

              • Intel reinforces commitment to ensuring HTML5 adoption accelerates and remains an open standard, providing developers a robust application environment that will run best on Intel® architecture.
              • New McAfee Anti-Theft product is designed to protect consumers’ property and personal information on Ultrabook™ devices.
              • The Intel® Developer Zone is a new program designed to provide software developers and businesses with a single point of access to tools, communities and resources to help them engage with peers.

              INTEL DEVELOPER FORUM, San Francisco, Sept. 12, 2012 – Today at the Intel Developer Forum (IDF), Renée James, senior vice president and general manager of the Software and Services Group at Intel Corporation, outlined her vision for transparent computing. This concept is made possible only through an “open” development ecosystem where software developers write code that will run across multiple environments and devices. This approach will lessen the financial and technical compromises developers make today.
              With transparent computing, software developers no longer must choose one environment over another in order to maintain profitability and continue to innovate,” said James. “Consumers and businesses are challenged with the multitude of wonderful, yet incompatible devices and environments available today. It’s not about just mobility, the cloud or the PC. What really matters is when all of these elements come together in a compelling and transparent cross-platform user experience that spans environments and hardware architectures. Developers who embrace this reality are the ones who will remain relevant.”
              Software developers are currently forced to choose between market reach, delivering innovation or staying profitable. By delivering the best performance with Intel’s cross-platform tools, security solutions and economically favorable distribution channels, the company continues to take a leadership position in defining and driving the open software ecosystem.
              Develop to Run Many Places
              While developers regularly express their desire to write once and run on multiple platforms, currently there is little incentive for any of the curators of these environments to provide cross-platform support. Central to Intel’s operating system of choice strategy, the company believes a solution to the cross-platform challenge is HTML5. With it, developers no longer have to make trade-offs between profitability, market participation or delivering innovation in their products. Consumers benefit by enabling their data, applications and identity to seamlessly transition from one operating system or device environment to another.
              During her keynote, James emphasized the importance of HTML5 and related standards and that the implementation of this technology by developers should remain open to provide a robust application development environment. James reinforced Intel’s commitment to HTML5 and JavaScript by announcing that Mozilla, in collaboration with Intel, is working on a native implementation of River Trail technology. It is available now for download as a plug-in and will become native in Firefox browsers to bring the power of parallel computing to Web applications in 2013.
              Security at Intel Provides an Inherent Advantage
              Security at Intel provides an inherent advantage in terms of its approach. For over a decade, Intel has applied its technology leadership to security platform features aimed at keeping computing safe, from devices and networks to the data center. Today, the company extends the efficacy of security by combining hardware and software security solutions and co-designing products with McAfee. James invited McAfee Co-President Michael DeCesare to join her onstage to emphasize the important role security takes as the threat landscape continues to become more complex both in terms of volume and sophistication. DeCesare also highlighted the opportunity for developers to participate in securing the industry.
              Touching on where McAfee is heading with Intel, DeCesare discussed the importance of understanding where computing is going overall. He noted examples including applications moving to the cloud, as well as IT seeking ways to reduce power consumption and wrestling with challenges associated with big data and the consumerization of IT. DeCesare also highlighted the value of maintaining the user experience and introduced McAfee Anti-Theft security software. Designed to protect consumers’ property and personal information for Ultrabook™ devices, this latest product enhancement is a collaborative effort with Intel to develop anti-theft software using Intel technologies that provide device and data protection.
              DeCesare reiterated the opportunity for developers through the McAfee Security Innovation Alliance (SIA). The technology partnering program helps accelerate development of interoperable- security products, simplify integration of these products and delivers solutions to maximize the value of existing customer investments. The program also is intended to reduce both time-to-problem resolution and operational costs.
              Developers’ Access to Resources Made Easy
              James also announced the Intel® Developer Zone, a program designed to provide software developers and businesses with a single point of access to tools, communities and resources to help them engage with peers. Today’s software ecosystem is full of challenges and opportunities in such areas as technology powering new user experiences, expectations from touchscreens, battery life requirements, data security and cloud accessibility. The program is focused on providing resources to help developers learn and embrace these evolving market shifts and maximize development efforts across many form factors, platforms and operating systems.

              • Development Resources: Software tools, training, developer guides, sample code and support will help developers create new user experiences across many platforms. In the fourth quarter of this year, Intel Developer Zone will introduce an HTML5 Developer Zone focused on cross-platform apps, guiding developers through actual deployments of HTML5 apps on Apple* iOS*, Google* Android*, Microsoft* Windows* and Tizen*.

              • Business Resources: Global software distribution and sales opportunities will be available via the Intel AppUp® center and co-marketing resources. Developers can submit and publish apps to multiple Intel AppUp center affiliate stores for Ultrabook devices, tablets and desktop systems. The Intel Developer Zone also provides opportunities for increased awareness and discoverability through the Software Business Network, product showcases and marketing programs.
              • Active Communities: With Intel Developer Zone, developers can engage with experts in their field – both from Intel and the industry – to share knowledge, get support and build relationships. In the Ultrabook community, users will find leading developers sharing ideas and recommendations on how to create compelling Microsoft* Windows* 8 apps for the latest touch- and sensor-enabled Ultrabook devices.

              Mobile Insights: Emerging Technologies [channelintel YouTube channel, Feb 26, 2013]

              [0:20-0:45] Renee James EVP and GM of Intel Software and Services Group; [0:45-1:10] Hermann Eul Co VP and GM, MCG, Intel; [1:10-1:22] Dean Elwood, Founder and CEO, Voxygen; [1:25-1:52] Shiyou He, EVP, ZTE The Mobile Insights team caught up with a number of industry leaders to discuss what are the next big trends after touch – we will be using our voice, gestures and facial recognition to control and interact with our devices soon. After touch, it will not be long before we’ll commonly use facial recognition and gestures with our mobile devices. Voice recognition will also become more common, allowing us new usages such as search through voice conversations the same way one would search through email today.

              Mobile Insights: Software Development in Africa [channelintel YouTube channel, March 5, 2013]

              Erik Hersman, Managing Director and Co-Founder of iHub, and Renée James, EVP and GM of Intel Software and Services Group, are talking about the opportunities in Africa as the continent has and always will be a mobile first continent. To support the growth of mobile technology in the continent, Intel is working with iHub to foster growth of the software development community in Africa with targeted investments in mobile application development, university training and expansion of technology hubs.

              Intel Developer Forum: Executives Talk Evolution of Computing with Devices that Touch People’s Daily Lives [press release, April 11, 2011]

              Renée James: Creating the Ultimate User Experience
              During her keynote, James discussed Intel’s transition from a semiconductor company to a personal computing company, and emphasized the importance of delivering compelling user experiences across a range of personal computing devices. To develop and enable the best experiences, James announced a strategic relationship with Tencent*, China’s largest Internet company, to create a joint innovation center dedicated to delivering best-in-class mobile Internet experiences. Engineers from both companies will work together to further the mobile computing platforms and other technologies.

              James also announced new collaborations for the Intel AppUpSM center and the Intel AppUp Developer Program in China to help assist in the creation of innovative applications for Intel Atom processor-based devices. Chinese partners supporting this effort include Neusoft*, Haier* and Hasee* and Shenzhen Software Park*.

              Related presentation: Renee James: The Intel User Experience (English PDF 9.1MB)

              How Intel’s new president Renee James learned the ropes from the legendary Andy Grove [VentureBeat, May 2, 2013]

              imageRenee James became the president of Intel today. That’s the highest position a woman has ever held at the world’s largest chip maker. Alongside new CEO Brian Krzanich, James will be part of the two-person executive office running Intel. She rose to that position through tenacity and leadership during a career at Intel, but she was also part of a very exclusive club.

              The 25-year Intel veteran was one of the early young employees who served as “technical assistant ” to former chief executive Andy Grove, the hard-charging leader who went by the motto “Only the Paranoid Survive.” In that position, she was not just an executive assistant. Rather, her job was to make sure that Grove always looked good and was up-to-speed on his personal use of technology. She helped him prepare his PowerPoint presentations and orchestrated his speeches. As a close confidant, she had close access to one of the most brilliant leaders of the tech industry.

              Intel’s executives needed technical assistants in the way that contemporaries like Bill Gates, who grew up as a programmer, did not. Intel’s leaders were technically savvy manufacturing and chip experts, but they were not born as masters of the ins and outs of operating PowerPoint. So the company developed the technical assistant as a formal position, and each top executive had one. That position has turned out to be an important one; executives mentored younger, more promising employees. These employees then moved on to positions of great authority within Intel.
              What makes James’s career so interesting — and a stand out — is that unlike Intel’s early leaders, she wasn’t a chip engineer or manufacturing executive. She has an MBA from the University of Oregon, and she pitched no-chip businesses for Intel to enter and became chief operating officer of Intel Online Services.
              James will start her new position on May 16 and will report to Krzanich.
              James served under Grove for a longer time than most technical assistants did, as she proved indispensable to him. James said that she learned a huge amount from Grove, and she took lots of notes on the things that he said that made an impression on her. Paul Otellini, the retiring CEO of Intel, also served as a technical assistant for Grove. The technical assistant job was one of those unsung positions that required a lot of wits. James had to pull together lots of Intel resources to set up, rehearse, and execute Grove’s major keynote speeches.
              She was eventually given the more impressive title of “chief of staff.” During the dotcom era, she moved out on her own to set up an ill-fated business. She was in charge of Intel’s move into operating data centers that could be outsourced to other companies.
              Under James’ plan, Intel would set up data centers with the same discipline and precision that it did with its chip manufacturing plants. It would build out the huge server rooms in giant warehouses and then rent the computing power to smaller companies. The business was much like Amazon’s huge web services business today. But Intel was too early and on the wrong side of the dotcom crash. When things fell apart in 2001, so did Intel’s appetite for noncore businesses. Intel shut down James’ baby.
              But she went on to manage a variety of other businsses, including Intel’s security, software, services, and other nonchip businesses that have become more important as Intel takes on its mantle as a leader of the technology industry rather than just a component maker. That’s one of the legacies of Grove, who saw that Intel had to do a lot of the fundamental research and development in the computer industry, in part because nobody except Microsoft had the profits to invest in R&D.
              As executive vice president of software and services, James managed Intel software businesses, including Havok, McAfee, and Wind River. During her tenure over software, Intel struggled in its alliance with Nokia to create the Meego mobile operating system, and it eventually gave up on it.
              Among the other technical assistants at Intel were Sean Maloney, a rising star who retired last year after having a a stroke in 2010; venture capitalist Alex Wong; and Anand Chandrasekher, who left Intel and is now the chief marketing officer at rival Qualcomm.

              Microsoft: With cloud services investments starting to pay off Windows 8 and Windows Blue will bring more competitive devices particularly in new smaller form factors targeting the tablet market

              This statement is the essential  summary of Microsoft current performance according to the results  in the first 3 months of 2013 and the near term actions the company declared now to further improve its stance, particularly in the market which Microsoft critics are calling “PC market”, but not Microsoft, as its Earnings Call discussion was started with the following:

              Before I dive into more details on our progress …, I want to address what’s top of mind for many of you, which is our Windows business.
              There is no doubt that the device market is evolving. Consumers and businesses are increasingly shifting their focus to touch and mobility, and as a result, they want touch-enabled computing devices that are ultrathin, lightweight, and have long battery life. While Windows revenue has been impacted by the transition from the traditional PC to a new era of computing devices, the overall addressable markets are growing, and we are excited by the opportunities ahead of us.
              We built Windows 8 with touch and mobility at the center of the experience, which positions us well in this new era. However, the transition is complicated, given the size of our hardware and software ecosystem. We still have an immense amount of work to do, yet we feel good about the foundation we have laid and are optimistic about the long term success of Windows.
              I want to take some time now to be clear about where we are in this journey, and what we are doing to help drive this change. With Windows 8, we are setting a new, accelerated pace for updates and innovations, as we focus on making the Windows experience richer and better.
              Since launch we have delivered several important updates to improve our mail, storage, search, music, and video services. During the quarter, we also added to the Surface family of devices with Surface Pro, which combines the performance capabilities of a PC with a modern tablet design.

              This means that Microsoft is showing clear signs of staying relevant unlike some recent conclusions just stemming from the initial market difficulties of the new Windows 8 platform:

              When Gartner issued its “Forecast: Devices by Operating System and User Type, Worldwide, 2010-2017, 1Q13 Update.” on April 4 and stated in its related press release that:
              Traditional PC Market Predicted to Decline 7.6 Percent as Change in Consumers’ Behavior Drives Transition to Tablets and Ultramobiles
              The proliferation of lower-priced tablets and their growing capability is accelerating the shift from PCs to tablets. “While there will be some individuals who retain both a personal PC and a tablet, especially those who use either or both for work and play, most will be satisfied with the experience they get from a tablet as their main computing device,” said Carolina Milanesi, research vice president at Gartner. “As consumers shift their time away from their PC to tablets and smartphones, they will no longer see their PC as a device that they need to replace on a regular basis.”
              the Daily Ticker of Yahoo! Finance came to conclusion that Microsoft Could Be Obsolete By 2017: Gartner Report.

              So let’s examine all this in detail:

              Microsoft Reports Third-Quarter Results [press release, April 18, 2013], the sales revenue historic diagram is from qz.com while that of the Online Services Division operating income from businessinsider.com

              Microsoft Corp. today announced quarterly revenue of $20.49 billion for the quarter ended March 31, 2013. Operating income, net income, and diluted earnings per share for the quarter were $7.61 billion, $6.06 billion, and $0.72 per share.

              image

              The bold bets we made on cloud services are paying off as people increasingly choose Microsoft services including Office 365, Windows Azure, Xbox LIVE, and Skype,” said Steve Ballmer, chief executive officer at Microsoft. “While there is still work to do, we are optimistic that the bets we’ve made on Windows devices position us well for the long-term.”

              The Microsoft Business Division posted $6.32 billion of revenue, an 8% increase from the prior year period. Adjusting for the net recognition of revenue related to the Office Upgrade Offer and Pre-Sales, Microsoft Business Division non-GAAP revenue increased 5%. During the quarter, we launched the new Office, enhancing productivity and the user experience through new mobility, social, and cloud features.

              The Server & Tools business reported $5.04 billion of revenue, an 11% increase from the prior year period, driven by double-digit percentage revenue growth in SQL Server and System Center.
              Our enterprise business continues to thrive,” said Kevin Turner, chief operating officer at Microsoft. “Enterprise customers are increasingly turning to Microsoft for their IT solutions and as a result, we continue to take share from our competitors in key areas including hybrid cloud, data platform, and virtualization.”

              The Windows Division posted revenue of $5.70 billion, a 23% increase from the prior year period. Adjusting for the recognition of revenue related to the Windows Upgrade Offer [see: How Microsoft got Windows revenue to go up despite PC sales going down [The Guardian, Feb 19, 2013]], Windows Division non-GAAP revenue was flat. During the quarter, we added to the Surface family of devices with Surface Pro.

              The Online Services Division reported revenue of $832 million, an 18% increase from the prior year period. Online advertising revenue grew 22% driven by an increase in revenue per search.
              image
              The Entertainment and Devices Division posted revenue of $2.53 billion, an increase of 56% from the prior year period. Adjusting for the recognition of revenue related to the Video Game Deferral, the division’s non-GAAP revenue increased 33% for the third quarter. Xbox LIVE now has over 46 million members worldwide, an 18% increase from the prior year period.
              “Our diverse business continues to deliver solid financial results, even as we navigate the evolving device market,” said Peter Klein, chief financial officer at Microsoft. “Looking ahead, we will continue to invest in long-term growth opportunities to drive our devices and services strategy forward and deliver ongoing value to shareholders.”

              Microsoft’s Management Discusses F3Q 2013 Results – Earnings Call Transcript [Seeking Alpha, April 18, 2013] from which I extracted the following excerpts as the most notable ones:

              Peter Klein – Chief Financial Officer

              I think one of the main takeaways for me is in particularly some of our cloud services, we’re really starting to get scale. Bing continues to improve, their margins. And Office 365 is really starting to get to scale. So those things are really encouraging.

              Ed Maguire – CLSA

              You just launched your Azure infrastructure as a service. Just went generally available this week. And I’d love to get some color on how much that’s figuring in the growth in long term contracts, and what your expectations might be for more traditional infrastructure as a service uptake over the next several quarters.

              Peter Klein – Chief Financial Officer

              Great question. It’s clearly a key enabler of our [unintelligible] cloud OS story, and how we’re driving what we’re doing with enterprise in the data center. We have infrastructure as a service, we have now the most complete end-to-end offering through platform, and software, identity, and access.

              But having the infrastructure is a key enabler, and I think a real accelerator for the Windows Azure strategy, and really more broadly the cloud OS strategy. We now have a complete end-to-end story through the data center, from private, to hosted, to public, from infrastructure to platform, so I think it’s, again, a key enabler of that [all up] strategy, and an accelerator.

              Gregg Moskowitz – Cowen & Company

              In recent periods, we’ve seen your MBD [Microsoft Business Division]growth significantly outpace PC unit growth, although we now have a dynamic where your Office subscription is really resonating with customers. So the question is, just looking at it on a directional basis, is MBD revenue outperformance relative to PC units something that you think is sustainable going forward?

              Peter Klein – Chief Financial Officer

              The answer is that it will depend, and certainly an offset between attach gains we’re making against the market, offset against some deferrals as revenue moves to a subscription. And so it will kind of depend each quarter. Long term, it’s a great trend, because we’re building up a banked book of business on the subscription side, which will become less and less connected to the PC market.

              Then I focused on four subjects for which made further extracts from the Earnings Call:

              1. The Windows and Office (productivity) markets
              2. Q3 FY13 performance for that
              3. Q4 FY13 outlook for that
              4. PC market

              1. The Windows and Office (productivity) markets: Peter Klein – Chief Financial Officer

              Looking ahead, we will release the next version of Windows, codenamed Windows Blue, which further advances the vision of Windows 8 as well as responds to customer feedback. The assortment of touch-enabled devices that are built for Windows 8 by our OEM partners is also improving.

              Over the last couple of months, we’ve started seeing devices that take full advantage of Windows 8, and we expect to see more devices across more attractive price points over the coming months. As part of this, we are also working closely with OEMs on a new suite of small touch devices powered by Windows. These devices will have competitive price points, partly enabled by our latest OEM offerings designed specifically for these smaller devices, and will be available in the coming months.

              In the upcoming back to school selling season, we expect to see devices that incorporate advances from throughout the supply chain, including chipsets. As well, Intel’s fourth generation Core processor will help enable new devices that combine performance benefits with power savings. Later in the year, we expect to see devices based on Intel’s upcoming Bay Trail Atom processor, which promises to deliver tablets and hybrid PCs with extended battery life at competitive prices.

              Today in the Windows Store, there are six times as many apps since launch, and we expect more to be added as we gain traction with Windows 8 adoption. In June, we will host Build, our developer conference, where we will provide more tools and information for developers to build great Windows 8 apps.

              In retail, we are working to improve the consumer purchasing experience. Our initiatives include focused efforts to further educate and incentivize retail sales professionals and to have better in-store product differentiation.

              In summary, Windows is transforming to the new era of computing. As I said on our last earnings call, growth in Windows depends on our ability to give customers the exciting hardware they want at the price points they demand, and a wider range of apps and services to meet their diverse need. We are hard at work with our partners to meet these goals, and we’re confident we are moving in the right direction.

              Now, switching gears to productivity, this quarter we launched the latest version of Office, which brings mobility, social, and cloud features to the world’s most popular productivity app. Importantly, the new Office represents a fundamental shift in our model. Now both businesses and consumers can access Office through subscription.

              With this shift, we expect to grow our customer base, increase customer satisfaction via continuous updates, and reduce piracy. As our enterprise customers modernize their productivity infrastructures, we are confident that they will continue to deploy Office 365. We also expect our transactional customers to increasingly transition to the cloud with Office 365.

              It’s been a while now that we’ve been talking about our investments in the cloud, and I’m pleased to share that we are starting to realize the benefits of those investments in a meaningful way.

              Office 365 lights up with this latest release, as evidenced by our growing customer adoption. This quarter was our strongest ever, with net seat additions up 5 times of the prior year. One in four of our enterprise customers now has Office 365, and the business is on a $1 billion annual revenue run rate.

              2. Q3 FY13 performance: Chris Suh – General Manager of Investor Relations

              In the Windows Division, revenue was flat this quarter. Within that, OEM revenue performance was in line with the underlying x86 PC market, which continues to be challenged as the PC market evolves beyond the traditional PC to touch and mobile devices. This quarter, inventory levels were drawn down as the channel awaits new Windows 8 devices.

              Non-OEM revenue grew 40% this quarter, driven by sales in Surface and continued double digit growth in volume licensing. Businesses continue to value the Windows platform, and volume licensing of Windows is on track to deliver almost $4 billion in revenue this year, and nearly three-quarters of enterprise agreements that we signed this year include Windows.

              Additionally, this quarter we saw continued progress in the transition of Windows XP to Windows 7, and now two-thirds of enterprise desktops are running Windows 7.

              Now, I’ll move on to the Microsoft Business Division, where revenue grew 5%. Within that, business revenue grew 10%, driven by 16% growth in multiyear licensing. In January, we launched the new Office for consumers. The new Office introduces touch, social, and mobile scenarios as well as tight integration with SkyDrive, enabling access to documents from any device.

              The new Office is also available as a subscription, which benefits customers as they are always using the most modern version of Office. As Peter stated, we expect the shift to grow our customer base, and we saw strong early adoption of the subscription service.

              I would like to remind you that with subscription, the revenue is earned ratably over the length of the subscription, rather than at the initial purchase. All up, consumer revenue was roughly in line with the consumer PC market, influenced by the shift to subscription and strong [attach] gain.

              Peter Klein – Chief Financial Officer

              We are seeing [near term impact from going to subscription revenues on our revenues], particularly in our transactional business, in MBD [Microsoft Business Division], as people move from what may have been a transactional to a perpetual license, where the revenue is recognized up front, to a subscription service, where it’s recognized ratably. So you’re basically deferring the rest of the term of the subscription. So in the short term, you’ll be deferring revenues that were not in a subscription, and would have been recognized immediately.

              And as the subscription business is growing, you’ll see that impact growing, but over time, what you’ll get is what looks like an annuity revenue stream, that’s more predictable and has higher customer satisfaction and probably higher retention rates going forward. But in the short term, that will impact mostly in the transactional side of the MBD business.

              It is a fact that we are starting to get scale in our cloud services, and so the growth that we’re seeing in Office 365 is really coming at an improved margin as we scale that out.

              3. Q4 FY13 outlook: Peter Klein – Chief Financial Officer

              In the Windows Division, similar to this quarter, revenue will continue to reflect sales of Surface and strong volume licensing, while OEM revenue will be impacted by the declining traditional PC market as we work to increase our share in tablets.

              In the Microsoft Business Division, multiyear licensing revenue, which is approximately 60% of the division’s total, should grow low double digits. Excluding the recognition of revenue from the Office upgrade offer, transactional revenue, which is the remaining 40% of the division total, should be in line with the x86 PC market.

              As a reminder, when updating your Q4 models, we expect to recognize approximately $780 million of revenue related to the Office upgrade offer.

              … we are expanding both the product set and distribution, and that is broadly, all devices, inclusive of Surface. We are expanding distribution of Surface. We are now in 22 countries, 70 retailers. And we’ll continue to look to expand that. Not only just expanding, but improving the experience. And that’s true not just for Surface, but for broadly Windows 8 devices. And so we’ll be investing against that for both Surface and a broader array of Windows 8 devices at multiple price points, including lower price points going forward.

              4. PC market: Peter Klein – Chief Financial Officer

              On the PC market, I would look to some of the third parties, IDC and Gartner. They’re sort of in the 12-13-14 [%] down range this quarter. And in terms of the chipsets, we’ve always felt that with Windows 8, it was a process of the ecosystem of innovating across the board, and really starting to see that on the chips. And we’re very encouraged by both Haswell and some of the Atom processors to really improve the overall user experience that Windows 8 delivers. And over the coming selling season, I think that’s very encouraging and we’re optimistic about that.

              I think broadly, in improving our position in tablets, and generally in devices, there’s five or six dimensions ranging from what we’re doing with OEMs on the devices and the range of devices, and how they can have a range of price points. What the chips can do, because I think that’s a part of it. Both first party and third-party apps, and we’ve seen improvements across the board there. The user interface, and how we’re innovating across the user experience. And then distribution

              So if you start sort of from the bottom up, all the way to when you buy the product, we’re working across all those dimensions. And on the device side, we are working closely with the OEMs to help them take Windows 8 and show it off in all its glory, across different form factors. I talked about new smaller form factors and how Windows 8 can innovate to improve that experience.

              So I think the biggest thing we’re doing is helping them develop new and improved user experiences across the board, across size, across price point, and deliver a really compelling Windows 8 experience. And it’s not just the devices, like I said, it’s chips, it’s the apps, it’s the buying experience, it’s the user interface. So we’re really focused on all five or six of those dimensions going forward.

              Saving Intel: next-gen Intel ultrabooks for enterprise and professional markets from $500; next-gen Intel notebooks, other value devices and tablets for entry level computing and consumer markets from $300

              imageimageOR “2 for 1” (or “two-for-one”) touch and voice enabled ultrabooks of convertible and detachable form factors with Haswell / 4th generation Intel Core processor family (shipping now and on track for Q2’13 launch) starting as low as $500.

              Touch-enabled notebooks [other value devices and tablets]
              with Bay Trail
              down to the $300 to $400 range
              in Q4’13, and as low as $200 later.

              OR after Intel’s biggest flop: at least 3-month delay in delivering the power management solution for its first tablet SoC [‘Experiencing the Cloud’, Dec 20, 2012] AND Urgent search for an Intel savior [‘Experiencing the Cloud’, Nov 21 – Dec 11, 2012] Intel is finally ready to drop entry level prices to competitive levels in both enterprise/professional and entry level computing /consumer markets

              Updates: a young Seeking Alpha investment research contributor reflected on it as Intel Just Made A Huge Decision [April 14, 2013] with the following reasoning to close his article which I wholeheartedly agree with:

              Intel’s “Atom” chips command margins roughly in line with the corporate average. This makes sense given that Nvidia recently disclosed that its “Tegra” mobile SoC business carried roughly 50% gross margins. Given that Intel owns its own fabs (and doesn’t pay royalties to ARM), gross margins in the 60%+ range are completely plausible. The problem is that raw ASPs for the chips are much lower than that of the traditional notebook and desktop chips.
              Selling a $25 – $30 processor isn’t going to give you the raw margin dollars that a $100 processor will, even if the gross margin percentage is the same. If we start seeing a trend where people are simply going with the Atom based solutions rather than the Core solutions, then this will of course be a problem for Intel at the top and bottom lines. But if we see the “Core” solutions staying mostly flat with the rejuvenated Atom helping to gain back market share from the ARM vendors, then this is pure upside for Intel.
              My guess is that the “truth” is going to be somewhere in the middle. The people who need performance, will always need performance, and the people who generally bought low cost, would have bought the cheaper “Celeron” and “Pentium” products (these aren’t too much more expensive than an Atom/ARM SoC) anyway. I expect that the difference is that while today’s “Celeron” and “Pentium” products generally end up in crappy systems with bad screens, slow hard disks, and lousy battery life, the “Atom” products will end up in much more compelling systems, as the PC OEMs/Intel can’t really afford to keep the good stuff confined to expensive systems that people may not be buying anyway.
              Conclusion
              Intel made the right move to unleash Atom and to grin and bear the potential blended ASP erosion that is sure to happen. The key, then, is to focus not on blended ASPs, but to keep an eye on total revenue and gross margin dollars. If these grow as a result of Atom, then great – Intel gets rewarded with a higher multiple as it will have proven its viability going forward, and increased revenues/earnings will only further serve to amplify the share price. If revenues stagnate, then Intel still made the right decision (because it is likely that without Atom being competitive, ARM based chips would have caused continued negative growth), but will need to really focus on increasing the total # of devices that it serves.
              In no way is making Atom more competitive a “mistake”, and Intel would rather cannibalize itself than let the other chip vendors do it. The big question mark is how total sales are going to be, and whether a competitive Atom at the low end PC + tablet spaces is going to be enough. My bet is “yes”, but nothing is ever sure when it comes to business.

              Don’t forget meawhile that Intel promotes Android convertible notebooks, say vendors [DIGITIMES, April 19, 2013]

              Viewing that Windows 8 has been unable to stimulate global demand for notebooks, and global sales of Android tablets have been increasing, Intel has begun to promote Android tablet-convertible notebooks, and China-based vendor Lenovo has taken the initiative to launch initial models in May while Hewlett-Packard (HP), Toshiba, Acer and Asustek Computer will launch models in the third quarter, according to sources from notebook vendors.
              Lenovo’s Android-based Yoga notebook [see: Lenovo Yoga 11S ultrabook tablet-convertible [Notebookitalia YouTube channel, Jan 7, 2013] and the IDF Bejing slide inserted on the left in a smaller format, both embedded much below in this post], set for release in May, is expected to feature an 11-inch display, the sources noted.
              Intel has estimated that the price sweet spot of Android-based notebooks is around US$500, and the machines will also need to feature detachable keyboard designs to allow transformation into a tablet, the sources said.
              Since most consumers are familiar with Android, with the addition of document processing applications, the sources believe Android-based notebooks should be able to attract strong demand.

              At the same time Some China-based white-box vendors plan to develop Windows 8 tablets [DIGITIMES, April 17, 2013]

              Viewing that Android tablets, especially 7-inch models, have been under intense price competition and therefore profitability is thinning, some China-based white-box vendors are considering developing Windows 8 tablets equipped with Intel processors for market segmentation, according to industry sources at the 2013 China Sourcing Fair: Electronics and Components taking place in Hong Kong during April 12-15.
              The products are expected to show up at the beginning of the third quarter, at the soonest.
              The sources believe that since the volume of tablets using a Windows operating system is still low, if they are able to enter the market ahead of others, there may be a chance of gaining profits.
              Although related costs are expected to increase by using Intel’s platform and Microsoft’s operating system, the sources pointed out that the advantage as an early mover will allow them to achieve better gross margins than for Android-based models. The fees from the operating system are not really a huge concern, the sources added.

              End of updates

              Sections of this post:

              1. Touch-enabled notebooks [other value devices and tablets] with Bay Trail down to the $300 to $400 range in Q4’13, and as low as $200 later.
              2. “2 for 1” (or “two-for-one”) touch and voice enabled ultrabooks of convertible and detachable form factors with Haswell/4th generation Intel Core processor family (shipping now and on track for Q2’13 launch) starting as low as $500.
              3. Intel’s CEO Discusses Q1 2013 Results – Earnings Call Transcript [Seeking Alpha, April 16, 2013]
              4. Earlier information from Intel


              1. Touch-enabled notebooks [other value devices and tablets] with Bay Trail down to the $300 to $400 range in Q4’13, and as low as $200 later.

              image
              Note that on this slide demoed on the screen of Bay Trail prototype (see the video embedded below) the targeted launch is set for “HR’13”, meaning “Holiday Revenue 2013”. Note as well that the Bail Trail SoC is both for entry desktop (i.e. Celeron) and entry notebook (i.e. current Atom) replacement. This why in the video below both an entry desktop motherboard prototype (from Gigabyte) and an entry notebook (from ASUS) is demoed. The range of devices with Bay Trail SoC is going to be however much wider than that, as is communicated already by Intel in the below excerpts. More exact information will be available later.

              From: Intel’s CEO Discusses Q1 2013 Results – Earnings Call Transcript [Seeking Alpha, April 16, 2013]

              … as we get into the Christmas selling season … we’ll see, because of Bay Trail coming into the marketplace, you’ll see touch-enabled thin notebooks with really good performance that are hitting kind of $300 price points. And then with our Android tablets, you’ll see things that are significantly …

              … If you look at touch-enabled Intel based notebooks that are ultrathin and light using non-Core processors, those prices are going to be down to as low as $200 probably. …

              Intel Bay Trail Prototype Hands On & HD Video Demo [minipcpro YouTube channel, April 9, 2013]

              Intel Bay Trail http://www.mobilegeeks.com. At IDF Beijing Intel took the opportunity to quietly announce Bay Trail, this new processor line up will be aimed at entry level computing. The new product line will feature Baytrail M for Mobile and Baytrail D for desktop. The 22nm chipset will be aimed at smartphones and tablets and in desktop think All in One systems. Bay Trail will be the most powerful Atom processor to date as it will be offering a Quad Core SoC, it should double the computing performance on Intel’s current generation of tablet processors.

              From: Intel Developer Forum: Transforming Computing Experiences from the Device to the Cloud [press release, April 10, 2013] Images are inserted from:
              Reinventing the Computing Experience presentation at IDF 2013 by Kirk Skaugen, Intel senior vice president and general manager of the PC Client Group
              Mobile Inside at IDF 2013 by Tan Weng Kuan, vice president and general manager of the Mobile Communications Group, Intel China
              Developing on Innovative Intel® Atom™ Processor Based Tablet Platforms [April 11, 2013 presentation by Intel at the IDF Beijing]

              Augmenting the company’s offerings for computing at a variety of price points, Skaugen announced plans for new market variants of its “Bay Trail22nm SoC with PC feature sets specifically designed for value convertibles, clamshell laptops, desktops and value all-in-one computers to ship later this year.

              imageTaking full advantage of the broad spectrum of capabilities enabled by Intel® architecture, processor technology leadership, manufacturing and multi OS support across Windows* 8 and Android*, Tan discussed the company’s forthcoming smartphone and tablet products based on Intel’s leading-edge 22nm process and an entirely new Atom microarchitecture. Intel’s quad-core Atom SoC (“Bay Trail“) will be the most powerful Atom processor to-date, doubling the computing performance of Intel’s current-generation tablet offering1. Scheduled for holiday 2013 tablets [in market Q4’13], “Bay Trail” will help enable new experiences and designs as thin as 8mm that have all-day battery life and weeks of standby.

              image

              What’s New in Tablets? Intel Powers Android & Windows 8 [channelintel YouTube channel, Feb 27, 2013]

              Intel continues its tablet expansion, now powering both Android and Windows 8 devices.


              2. “2 for 1” (or “two-for-one”) touch and voice enabled ultrabooks of convertible and detachable form factors with Haswell / 4th generation Intel Core processor family (shipping now and on track for Q2’13 launch) starting as low as $500.

              From: Intel’s CEO Discusses Q1 2013 Results – Earnings Call Transcript [Seeking Alpha, April 16, 2013]

              … as we get into the Christmas selling season, your expectation is you will see touch-enabled ultrabooks that are $499 and $599 pretty commonly out there. $599 commonly, and $499 as kind of special SKUs.

              From: Intel Developer Forum: Transforming Computing Experiences from the Device to the Cloud [press release, April 10, 2013]
              Images are inserted from Reinventing the Computing Experience presentation at IDF2013 by Kirk Skaugen, Intel senior vice president and general manager of the PC Client Group

              Reinventing the Computing Experience

              During his keynote, Kirk Skaugen, Intel senior vice president and general manager of the PC Client Group, provided a deeper look at the forthcoming 4th generation Intel Core processor family, which he said is now shipping to OEM customers and will launch later this quarter.

              Ultrabooks based on the 4th generation Intel Core processor family will enable exciting, new computing experiences and all-day battery life delivering the most significant battery life capability improvement in Intel’s history,” said Skaugen. “It will also bring to consumers a new wave of ‘two-for-oneconvertible and detachable systems that combine the best of a full PC experience with the best of a tablet in amazing new form factors.”

              NEW Architecture on 22nm Tri Gate

              NEW Intel Power Optimizer: 20x Power Reduction
              vs. 2nd gen Intel® Core™ Processors

              NEW Integrated on package PCH [Platform Controller Hub]
              for amazing form factors

              NEW Integrated Audio DSP: more battery life, higher quality

              Shipping Now and On Track for Q2 2013 Launch

              The new Intel Core microarchitecture will allow the company to deliver up to double the graphics performance over the previous generation. In addition, the new graphics solution will have high levels of integration to enable new form factors and designs with excellent visual quality built in. Skaugen demonstrated these graphics improvements on the 4th generation Intel Core processor-based Ultrabook reference design called “Harris Beach.” The demo featured Dirt 3*, a popular gaming title, showing the same visual experience and game play as a discrete graphics card that users would otherwise have to add separately. He also showed the 4th generation Intel Core processor-based concept, codenamed “Niagara,” a premium notebook with the ability to play the unreleased enthusiast title Grid 2* from CodeMasters* without the aid of a discrete graphics card.

              Along with touch capability, Intel® Wireless Display (Intel WiDi) will be enabled on all 4th generation Intel Core processor-based Ultrabook devices to allow people to quickly and securely stream content and apps from devices to the big screen, free from the burden of cables. Skaugen said the China ecosystem is taking the lead on integrating Intel WiDi into systems, and announced that the leading television manufacturer in China, TCL*, has a new model with the Intel WiDi technology built in. He also announced new receivers certified for Intel WiDi from QVOD* and Lenovo* and a set-top box from Gehua*.

              Where the idea of “2 for 1” (or “two-for-one”) was already demonstrated in 
              Convertible Ultrabook™ Features [channelintel YouTube channel, Feb 7, 2013]

              A complimentary piece to the “Best of Both World’s” Live-action video. This animation is intended to educate the viewer on the specific features and details surrounding convertible Ultrabook™. Many different form factors are shown as well as several usage models to give the user an idea for the many different ways that a user can take advantage of a convertible Ultrabook™.

              and here is The Best of Both Worlds, a Convertible Ultrabook™ Story (Long Version) [channelintel YouTube channel, Feb 27, 2013] live–action video for that

              A day in the life of our favorite PC user, Alysha Nett. Watch as she uses her Intel-based Convertible Ultrabook™ for both work and play — follow the two sides of her story as she uses the Ultrabook™ by day in her interior design job and by night out with friends watching her favorite band, “We Will Be Lions”. A shorter version of this video is also available.

              Shown first at CES 2013 for May’13 delivery: Lenovo Yoga 11S ultrabook tablet-convertible [Notebookitalia YouTube channel, Jan 7, 2013]

              Lenovo unveiled the IdeaPad Yoga 11S at CES 2013, highlighting the ability of this 11.6-inch notebook to turn into an 11.6-inch tablet.

              As well as a detachable form factor ultrabook reference design: IDF Beijing 2013 Keynote Demo – North Cape [channelintel YouTube channel, April 17, 2013]

              Kirk Skaugen showcases the North Cape reference design at the Intel Developer Forum in Beijing.

              Kirk Skaugen:

              [0:17] This is a full 17 mm clamshell ultrabook. In this configuration it actually has 13 hours of battery life, and it is a full Core i5 computer. But what I can do here, as I can just very simply push in an electronic eject button, and lift it out very simply with one hand. About 3 hours of battery life comes from a battery that sits under the keyboard. But here then I have an amazing notebook that gives me a less than 3 pound tablet with 10 hours of battery life. [0:51]

              At CeBIT 2013 in Hannover, Germany (March 5-9) North Cape was demonstrated as:
              Haswell Ultrabook – North Cape Reference Design Hands-On [Steve Chippy Paine YouTube channel, March 5, 2013]

              and in the companion article it was reported:

              In a chat with one of the marketing managers I confirmed that there will be COnnected Standby and non-Connected Standby Ultrabooks on Haswell. The CS Ultrabooks are likely to be the cream of the crop and will be more expensive but will have lower power profiles. Clearly the hybrid designs are the perfect fit for CS-capable Ultrabooks but I’ wouldn’t be surprised to see Samsung have a CS-capable Series 9. Remember, CS is not just about being up-to-date with emails, it means apps can run when the Ultrabook is in your bag, without a fan, on an SSD, for days. It’s the mark of extreme battery life, it’s very exciting technology and likely to be exclusive to Ultrabooks.

              then immediately before IDF the same source delivered the news that Haswell Ultrabooks could achieve Tablet-like 100mW Connected-Idle [April 9, 2013]

              imageIn a presentation due to go out at the Intel Developer Forum over the next two days Intel will outline best practices for low-power idle on Ultrabooks. Today you’ll be lucky to see an Ultrabook idle to less than 3000mW (3 Watts) which is a background drain that’s always there. On Haswell, Intel says that you could get to a screen-off idle state of 100mW.
              By effectively removing nearly 3W of background drain, all operations are going to benefit, not just idle. Where Internet browsing was a 9W operation, expect to see that go down to around 6W for a big increase in battery life.
              The 100mW target requires both system designers and software engineers to build to the best standards but when it comes to laptops, it’s the Ultrabooks that have the best chance of getting the best engineers working on them. Low-power DDR3 memory, SSD storage, high-quality power components and tight board design mean the best systems won’t be cheap systems but all the ingredients and skills are now available to make laptops that idle like tablets.
              Intel also want’s to see engineers using configurable TDP and other features to create systems in the 10W (fanless) range. High Density Interconnects on motherboards could also bring advantages. By reducing the mainboard size, space is created for more battery. Intel says there’s a chance to fit 20-45% more battery inside when motherboard sizes are reduced using HDI techniques.
              imageWhile the ingredients and techniques might be on the shelf, it’s up to the OEMS to decide how they use them. Pricing pressures often lead to compromises so don’t expect all of the new engineering techniques to appear on anything but the high-end Ultrabooks.

               

              More information: Form Factor and Average Power Innovations for Ultrabooks™
              [April 10, 2013 presentation by Intel at the IDF Beijing] with the following abstract:

              Intended Audience: OEMs and ODMs – Motherboard Layout Designers, Power Delivery, and Power Management Architects
              In this session we propose methods to improve, form factor, battery capacity, and power consumption for Ultrabook™ devices. We show how High Density Interconnects (HDI) Printed Circuit Boards could free up considerable space for more battery and other features, especially in thinner Ultrabooks. We show current practices with HDI and propose better ways to achieve higher mother board area reduction to close the cost gap between type 3 and type 4 (HDI) designs. For power consumption, we also show design methods to reduce average power, especially by reducing platform idle power.

              and agenda:

                • What is HDI?
                • Benefits of HDI in Form Factor Constrained Systems
                • Reducing the Cost of HDI
                • Reducing Platform Power
                • Thermal management an Power Configurability

              North Cape was first shown at CES 2013, so OEMs had pretty much time to work on Haswell based offerings to be unveiled in Q2’13:
              Intel Delivers Broad Range of New Mobile Experiences [press release, Jan 7, 2013]

                  • 4th generation Intel® Core™ processor family (formerly codenamed “Haswell“) will enable a broad new range of Ultrabook convertibles, detachables and tablets with all-day battery life; the biggest battery life gain over a previous generation in company’s history3.
              3 4th Generation Intel Core processors provide 3-5 hours of additional battery life when compared to 3rd Generation Intel Core processors, based on measurement of 1080p HD video playback.

              Low Power Fuels Ultrabook Innovation

              Since mid-2011, Intel has led the industry in enabling Ultrabook devices aimed at providing new, richer mobile computing experiences in thin, elegant and increasingly convertible and detachable designs. To enable these innovative designs, Intel announced last September that it added a new line of processors to its forthcoming 4th generation Intel Core processor family targeted at about 10 watt design power, while still delivering the excellent performance people want and need.

              Skaugen announced today that the company is bringing the low-power line of processors into its existing 3rd generation Intel Core processor family. Available now, these chips will operate as low as 7 watts, allowing manufacturers greater flexibility in thinner, lighter convertible designs. Currently there are more than a dozen designs in development based on this new low-power offering and they are expected to enable a full PC experience in innovative mobile form factors including tablets and Ultrabook convertibles. The Lenovo IdeaPad Yoga* 11S Ultrabook and a future Ultrabook detachable from Acer will be among the first to market this spring based on the new Intel processors and were demonstrated by Skaugen on stage.

              The 4th generation Intel Core processor family enables true all-day battery life — representing the most significant battery life capability improvement in Intel history. Skaugen disclosed that new systems are expected to deliver up to 9 hours of continuous battery life, freeing people from some of the wires and bulky power bricks typically toted around.
              “The 4th generation Core processors are the first Intel chips built from the ground up with the Ultrabook in mind,” Skaugen said. “We expect the tremendous advancements in lower-power Core processors, and the significant ramp of touch-based systems will lead to a significant new wave of convertible Ultrabooks and tablets that are thinner, lighter and, at the same time, have the performance required for more human-like interaction such as touch, voice and gesture controls.”

              To demonstrate the impact of the 4th generation Intel Core processor family, Skaugen showed a new form factor Ultrabook detachable reference design (codenamed “North Cape“) that converts into a 10mm tablet and can run on battery for up to 13 hours while docked.

              Advancements made in the way consumers will interact with their computing devices were also demonstrated, including natural and more immersive interaction experiences using a 3-D depth camera. Intel showed applications running on an Ultrabook in which objects can be manipulated naturally with free movements of the hands, fingers, face and voice. One application that was demonstrated can be used for enabling new and immersive video collaboration and blogging experiences. These were all enabled using the Intel® Perceptual Computing SDK Beta. This year, Intel expects more Ultrabooks and all-in-one (AIO) systems to offer applications for voice control (Dragon Assistant*) and facial recognition (Fast Access*) for convenience and freedom from passwords.

              So this was first shown at CES 2013 as well: IDF Beijing 2013 Keynote Demo — Perceptual Computing SDK [channelintel YouTube channel, April 17, 2013]

              New gesture and voice capabilities shown during Doug Fisher’s keynote at the Intel Developer Forum in Beijing

              which was used in the IDF Beijing 2013 Keynote Demo – Personified Chat [channelintel YouTube channel, April 17, 2013]

              The latest in perceptual computing demonstrated using an example of personified chat at the Intel Developer Forum Beijing.

              IDF 2013 Beijing Highlights Day One [channelintel YouTube channel, April 16, 2013]

              Intel® UltrabookConvertible SBA v1 [channelintel YouTube channel, April 2, 2013]

              Get the flexibility to move your business forward with the ultra versatile, ultra sleek, Ultrabook™. Inspired by Intel®

              Intel® UltrabookPerformance SBA v2 [channelintel YouTube channel, April 2, 2013]

              You have big business goals. Reaching them requires the right tools. The ultra responsive, ultra sleek Ultrabook™. Inspired by Intel®.

              3. Intel’s CEO Discusses Q1 2013 Results – Earnings Call Transcript [Seeking Alpha, April 16, 2013]

              Paul Otellini for the second half of the year for sales:

              … as the OEMs start looking at new form factors that they can design around our new chips, Haswell in particular, and maybe Bay Trail, and Windows 8, enabling touch, the explosion in form factors and the competitiveness of that platform is going to be substantially different, at price points down into the $300 to $400 range enabling touch. We didn’t have that last year. So you go into the prime selling season with new products, new technologies, new form factors, and new capabilities that, up to now, were unapproachable price points.

              Paul Otellini regarding his current view on Haswell’s potential to revitalize the PC market with Windows 8:

              With Haswell, there’s a number of things. First of all, the overall performance goes up, graphics performance goes up, as well as the integer performance. So it’s a better punch in the package than we’ve had with Ivy Bridge. Point one. Point two, the power envelope, or the batter life for that level of performance, is exceptionally better than Ivy Bridge.

              Third, it gets into the form factor innovation and the integration with touch as I spoke about earlier, which I think is really part of the recipe required for Win 8 adoption. I’ve recently converted personally to Windows 8 with touch, and it is a better Windows than Windows 7 in the desktop mode, when you implement the touch and the touch-based applications and operating environment. It’s just a lot easier to use.

              There is an adoption curve, and once you get over that adoption curve, I don’t think you go back. And we didn’t quite have that same kind of adoption curve in Windows 7 versus XP before it. This requires a little bit of training. And I think people are attracted to touch, and the touch price points today are still fairly high, and they’re coming down very rapidly over the next couple of quarters.

              Paul Otellini about technology transitions:

              We’ve also got the technology transition to the 14 nanometers. [unintelligible] a first order, all of our spending is focused on 14 nanometers , which gives us a fairly significant ramp capability. If demand for older products exceeds what we could build on 14, we could still build 22 for quite some time. So I really think it depends on whatever demand scenario you see out there. In any event, the most important thing for us is to make that transition to 14 and continue to have the leading edge.

              Lenovo Talks Tablets [detachable ultrabooks] at HIMSS 13 [channelintel YouTube channel, April 16, 2013]

              At HIMSS 13, Lenovo Ambassador Ashley Rodrigue showed off the company’s new health IT convertible devices that feature the best of both worlds for clinicians—a detachable tablet and an Ultrabook laptop for more robust activity. The benefit for health IT professionals? Just one device to manage. Find out more information and read the latest blog posts on health IT in the Intel Healthcare Community: http://communities.intel.com/community/healthcare

              Paul Ottelini on what Intel can do to help the PC ecosystem to become healthy again:

              I think continue to give them the tools to innovate. And I wouldn’t paint the entire customer base with the same brush that you just did. Certainly if you looked at the last quarter, even inside the PC space, Lenovo outperformed everybody else, and actually had a very good year on year set of numbers, in a down year. Apple continues to do well.

              Subsets of customers in different segments are also doing very well in terms of, say, those. Those providing products into the internet data centers. What I see when we look out is a tremendous amount of innovation, particularly at the ODM and Taiwanese OEM side, where the ability to miniaturize and bring things into extremely thin form factors is as revolutionary as the amount of changes I’ve seen in my time in this industry.

              And so I think what we can do is give them the products, like Haswell and Bay Trail to innovate around. We can help them with other feature sets like voice and speech that go around them, and just help them build better products.

              Paul Ottelini on Intel efforts to invest in things outside of what could called core PC, such as the set top box or in the foundry efforts or other areas of revenue that the company is seeking:

              I don’t look at things with quite that level of granularity. The foundry thing, the investment is really going to be taking advantage, at least near term, with the current customer base, of capacity that we’re already putting in place. That doesn’t mean that at some point we won’t have to actually build extra capacity for a foundry customer or a foundry business, but today, up to this point, it’s certainly within our ability to absorb.

              The set top box spending, or the stuff we’re doing in Intel Media, in the grand scheme of things, is not a lot of spending. So the real issue is inside of our core microprocessor and platform development, and we’re at the point now where roughly half of our spending is focused on System on Chip, inside the microprocessor world.

              And the System on Chip environment is really a lot of the ultramobile products. It’s the phones, it’s the tablets. It’s embedded systems. It’s automotive, etc. Where we have fairly strong growth opportunities. So it’s not the same monolithic Tick-Tock model that we put in place eight years ago.

              Paul Otellini on the proper interpretation of the new price points mentioned earlier in the earnings call:

              We have a certain spec for ultrabooks, and that is the product that Stacy said is going to be centered at as low as $599 with some [diverse] SKUs to $499. If you look at touch-enabled Intel based notebooks that are ultrathin and light using non-Core processors, those prices are going to be down to as low as $200 probably.

              Re: Stacy Smith (Chief Financial Officer, Executive Vice President) about the sources of increased confidence now in versus where Intel was three months ago talking earlier in the earnings call as follows:

              First of all, just to make sure I’m not oversoaking things here, you really just need seasonal from where we are in order to achieve the low single digit revenue growth. So I don’t think we have a hugely high bar out there, and I went through a dissection of where I think the revenue comes from.

              In terms of the things that give me confidence, or at least I personally believe it could be better than seasonal, it’s the things we talked about, improving macroeconomic environment, the fact that we now are participating across a range of compute devices, and so the mix between those don’t impact us nearly as much.

              And then third, as Paul said, you have innovative form factors coming out in ultrabooks, in convertibles, and in detachables, that are hitting these really compelling mainstream price points that are touch enabled. And as we get into the Christmas selling season, your expectation is you will see touch-enabled ultrabooks that are $499 and $599 pretty commonly out there. $599 commonly, and $499 as kind of special SKUs.

              And then we’ll see, because of Bay Trail coming into the marketplace, you’ll see touch-enabled thin notebooks with really good performance that are hitting kind of $300 price points. And then with our Android tablets, you’ll see things that are significantly, [hey, I have that]. So we’ll be participating across a broad range of compute devices as we get into the back half of this year.


              4. Earlier information from Intel:

              Intel Accelerates Mobile Computing Push [press release, Feb 24, 2012]

              NEWS HIGHLIGHTS

              • Launches dual-core Intel® Atom™ Processor-based platform (formerly “Clover Trail+”) aimed at performance and mainstream smartphone market segments, and providing double the compute performance and 3x graphics capabilities1 with competitive battery life. Product to also debut in Android* tablets.
              • Reveals one of the world’s smallest2 and lowest-power multimode-multiband LTE solutions for global roaming in one SKU with envelope tracking and antenna tuning. Shipping single mode now with multimode shipments beginning first half of 2013.
              • Demonstrates continued momentum in emerging markets with Intel® Atom™ Z2420 processor, including new smartphone engagement with Etisalat* in Egypt. ASUS* to also debut a new Android* tablet based on the Atom Z2420 processor.
              • Announces support from leading ODMs for next-generation quad-core Atom SoC (“Bay Trail”), scheduled to be available for holiday 2013.
              • Extends mobile device enabling efforts to tablets, followed by phones.
              MOBILE WORLD CONGRESS, Barcelona, Spain, Feb. 25, 2013 – Intel Corporation today announced a range of new products, ecosystem and enabling efforts that will further accelerate the company’s presence in mobile and help usher in new devices and richer experiences with Intel Inside®.
              The announcements include a new dual-core Atom™ SoC (“Clover Trail+“) platform for smartphones and Android* tablets, and the company’s first global, multimode-multiband LTE solution that will ship in the first half of this year. Other disclosures included “Bay Trail” momentum, mobile device enabling efforts, and continued smartphone momentum in emerging markets with the Intel® Atom™ Z2420 processor-based platform.
              “Today’s announcements build on Intel’s growing device portfolio across a range of mobile market segments,” said Hermann Eul, Intel vice president and co-general manager of the Mobile and Communications Group. “In less than a year’s time we have worked closely with our customers to bring Intel-based smartphones to market in more than 20 countries around the world, and have also delivered an industry-leading low-power Atom™ SoC tablet solution running Windows* 8, and shipping with leading OEM customers today. Looking forward, we will build upon this foundation and work closely with our ecosystem partners, across operating systems, to deliver the best mobile products and experiences for consumers with Intel Inside.”
              New, Efficient Atom™ SoC Platform
              Intel’s new Atom™ processor platform (“Clover Trail+“) and smartphone reference design delivers industry-leading performance with low-power and long battery life that rivals today’s most popular Android* phones. The product brings Intel’s classic product strengths, including high performance that lets you enjoy smooth Web browsing,  vibrant, glitch-free, full HD movies, and an Android* applications experience that launches fast and runs great.
              The platform’s 32nm dual core Intel® Atom™ Processors — Z2580, Z2560, Z2520 — are available in speeds up to 2.0 GHz, 1.6 GHz and 1.2GHz, respectively. The processor also features support for Intel® Hyper-Threading Technology, supporting four simultaneous application threads and further enhancing the overall efficiency of the Atom cores.
              The integrated platform also includes an Intel® Graphics Media Accelerator engine with a graphics core supporting up to 533MHz with boost mode, and delivering up to three times the graphics performance1 for rich 3-D visuals, lifelike gaming and smooth, full 1080P hardware-accelerated video encode and decode at 30fps.
              “Our second-generation product delivers double the compute performance and up to three times the graphics capabilities1, all while maintaining competitive low power,” Eul said. “As we transition to 22nm Atom SoCs later this year, we will take full advantage of the broad spectrum of capabilities enabled by our design, architecture, 22nm tri-gate transistor technology, and leading-edge manufacturing to further accelerate our position.”
              The new Atom platform also brings advanced imaging capabilities, including support for two cameras, with a primary camera sensor up to 16 megapixels. The imaging system also enables panorama capture, a 15 frame-per-second burst mode for 8 megapixel photos, real-time facial detection and recognition, and mobile HDR image capture with de-ghosting for clearer pictures in flight.
              The platform is also equipped with Intel® Identity Protection Technology (Intel IPT), helping to enable strong, two-factor authentication for protecting cloud services such as remote banking, e-commerce, online gaming and social networking from unauthorized access. Since Intel IPT is embedded at chip-level, unlike hardware or phone-based tokens, it can enable more secure, yet user-friendly cloud access protection. Intel is working with partners including Feitian*, Garanti Bank*, MasterCard*, McAfee*, SecureKey* Technologies Inc., Symantec*, Vasco Data Security International* Inc. and Visa* Inc. to incorporate this technology into their services.
              With WUXGA display support of 1920×12003, the platform will also enable larger-screen Android* tablet designs. It also includes support for Android* 4.2 (Jelly Bean), Intel Wireless Display Technology, HSPA+ at 42Mbps with the Intel® XMM 6360 slim modem solution, and the new industry-standard UltraViolet™ Common File Format.
              Customers announcing support for “Clover Trail+” platform for phones and tablets include ASUS*, Lenovo*, and ZTE*.
              Debuting at CES last month, the Lenovo* IdeaPhone K900* is based on the Intel® Atom™ processor Z2580 and delivers rich video, graphics and Web content at fantastic speeds. The IdeaPhone is 6.9mm thin and also features the world’s first 5.5-inch full high-definition 400+ PPI screen for increased clarity of text and images. The K900 will be the first product to market based on the Atom processor Z2580. Lenovo plans to introduce the smartphone in the second quarter of 2013 in China, followed soon by select international markets.
              Building on the Atom processor platform (“Clover Trail+”), Intel also highlighted its forthcoming 22nm smartphone Atom™ SoC (“Merrifield“). The product is based on Intel’s leading-edge 22nm process and an entirely new Atom microarchitecture that will help enable increased smartphone performance, power efficiency and battery life.
              Long-Term Evolution (4G LTE)
              Intel’s strategy is to deliver a leading low-power, global modem solution that works across multiple bands, modes, regions and devices.
              The Intel XMM 7160 is one of the world’s smallest2 and lowest-power multimode-multiband LTE solutions (LTE / DC-HSPA+ / EDGE), supporting multiple devices including smartphones, tablets and Ultrabooks™.  The 7160 global modem supports 15 LTE bands simultaneously, more than any other in-market solution. It also includes a highly configurable RF architecture running real time algorithms for envelope tracking and antenna tuning that enables cost-efficient multiband configurations, extended battery life, and global roaming in a single SKU.
              “The 7160 is a well-timed and highly competitive 4G LTE solution that we expect will meet the growing needs of the emerging global 4G market,” Eul said. “Independent analysts have shown our solution to be world class and I’m confident that our offerings will lead Intel into new multi-comm solutions. With LTE connections projected to double over the next 12 months to more than 120 million connections, we believe our solution will give developers and service providers a single competitive offering while delivering to consumers the best global 4G experience. Building on this, Intel will also accelerate the delivery of new advanced features to be timed with future advanced 4G network deployments.”
              Intel is currently shipping its single mode 4G LTE data solution and will begin multimode shipments later in the first half of this year. The company is also optimizing its LTE solutions concurrently with its SoC roadmap to ensure the delivery of leading-edge low-power combined solutions to the marketplace.
              Intel® Atom™ Platform Z2420
              As Intel expands its geographic presence, the company sees tremendous opportunity in delivering rich Intel-based mobile experiences to consumers across emerging markets.
              As part of its strategy to take advantage of the fast growing market for value smartphones in emerging markets, which some analysts expect to reach 500 million units by 2015, Intel highlighted continuing momentum with the Intel Atom Processor Z2420 platform (formerly “Lexington“). Since it was first announced at CES, Acer* (Thailand, Malaysia), Lava* (India) and Safaricom* (Kenya) have all announced new handsets.
              Etisalat Misr*, a leading telco operator based in Egypt and a subsidiary of Etisalat group UAE, in collaboration with Intel today announced plans for the Etisalat E-20 Smartphone with Intel Inside®. Set to debut in Egypt in April, the Intel-based handset will be the first in the Middle East and North Africa region, and the second introduction in Africa to-date, building on the recent launch of Safaricom* in Kenya.
              Demonstrating the flexibility of the Atom SoC platform to accommodate a range of device and market segment needs, ASUS* later today will announce a new Android* tablet based on the Intel® Atom™ Processor Z2420.

              Tablets with Intel Inside®

              Building on the device momentum and industry-leading power-efficiency of the award-winning Atom processor Z2760, Intel’s first quad-core Atom SoC (“Bay Trail“), will be the most powerful Atom processor to-date — doubling the computing performance of Intel’s current- generation tablet offering and providing the ecosystem with a strong technology foundation and feature set from which to innovate. The “Bay Trail” platform, scheduled to be available for holiday 2013, is already up and running on Windows* and Android* and will help enable new experiences in designs as thin as 8mm that have all-day battery life and weeks of standby.

              Intel is currently working with Compal*, ECS*, Pegatron*, Quanta* and Wistron* to accelerate “Bay Trail” tablets to the market. Intel is also extending its work with leading OEM partners globally, building on the strong foundation of  Intel Atom processor Z2760-based tablet designs in market from Acer*, ASUS*, Dell*, Fujitsu*, HP*, Lenovo*, LG Electronics and Samsung*.

              Enabling Mobile Devices with Intel Inside®

              Intel today announced an expansion of its ecosystem enabling efforts to deliver new device and market innovations across a range of Windows*- and Android*-based mobile devices.

              Intel platform and enabling programs have been the foundation of OEM and ODM innovation for decades. The new program will focus on accelerating time to market for leading-edge mobile devices based on Intel® architecture with top OEMs and ODMs. The program will focus first on tablets, followed by phones, providing pre-qualified solutions with simplified building blocks to scale designs quickly for mature and emerging markets. The Atom Processor Z2760 and the company’s forthcoming 22nm Atom SoC, codenamed “Bay Trail,” will be the starting foundation for the effort.

              1 Compared to the Intel Atom Processor Z2460 platform; Graphics clock will vary based on SKU: Z2580, Z2560, Z2520.
              2 Compared with competitive solutions shipping in market today.
              3 Corrected from misprinted ‘1900×1200’ to ‘1920×1200’ – Feb. 27,21013

              Intel Developer Forum: Transforming Computing Experiences  from the Device to the Cloud [press release, April 10, 2013]
              Images are inserted from Reinventing the Computing Experience presentation at IDF2013 by Kirk Skaugen, Intel senior vice president and general manager of the PC Client Group

              Company Accelerates Expansion of 22nm Data Center Processor Families; Graphics Innovations, Intel® Wireless Display Coming to Next-Generation Ultrabooks

              NEWS HIGHLIGHTS

              • Accelerates expansion of offerings across the data center processor product lines based on Intel’s innovative 22nm manufacturing technology.
              • Aims to revolutionize the server rack design by delivering an Intel rack scale architecture for increased flexibility, density and utilization of servers leading to lower total cost of ownership.
              • Next-generation, 64-bit Intel® Atom™ processor for microservers, codenamed “Avoton,” is being sampled to customers with broad availability expected in the second half of this year.
              • 4th generation Intel® Core™ processors are now shipping to customers and will launch later this quarter.
              INTEL DEVELOPER FORUM, Beijing, April 10, 2013 – During Intel Corporation’s annual developer forum this week, company executives announced new technologies and partnerships aimed at transforming how people experience technology from the device to the cloud. The announcements included details on new data center product lines based on the 22-nanometer (nm) process technology and the new Intel rack scale architecture, along with details on the forthcoming 4th generation Intel® Core™ processor family.
              During her keynote, Diane Bryant, Intel senior vice president and general manager of the Datacenter and Connected Systems Group, underscored the importance of the data center in enabling amazing personal computing experiences to deliver real-time information and services. She also outlined the steps Intel is taking to provide the hardware and software needed for data analytics to improve the capabilities of intelligent devices and data center infrastructure.
              “People are increasingly demanding more from their devices through applications and services whether at home, at work or wherever they may be,” Bryant said. “Intel is delivering a powerful portfolio of hardware and software computing technologies from the device to the data center that can improve experiences and enable new services.”
              Bryant outlined plans to accelerate the expansion of Intel’s offerings across the data center processor product lines based on its innovative 22nm manufacturing technology before the end of the year, thereby enabling a more cost-effective and efficient data center infrastructure. Intel’s broad portfolio of data center intellectual property enables Intel to quickly integrate features into new products and bring them to market. For example, Intel is launching the new Intel® Atom™ S12x9 processor family customized for storage today, just four months after the debut of the Intel Atom S1200 processor for microservers.
              Intel plans to deliver two more Intel Atom processor-based products this year that promise to deliver new architectures, improved performance-per-watt and an expanded feature set. Bryant demonstrated for the first time the next-generation Intel Atom processor family for microservers, codenamed “Avoton,” and confirmed it is currently shipping samples to customers for evaluation. Avoton will feature an integrated Ethernet controller and is expected to deliver industry-leading energy efficiency and performance-per-watt for microservers and scale out workloads.
              Re-Architecting the Data Center
              Bryant also revealed details on Intel’s plans to develop a reference design for rack scale architecture that uses a suite of Intel technologies optimized for deployment as a full rack. Hyper-scale data centers run by companies that maintain thousands of servers and store vast amounts of data require continued advancements in rack designs that make it easier and more cost effective to deal with major growth in users, data and devices. Traditional rack systems are designed to handle a wide variety of application workloads and may not always achieve the highest efficiency under all hyper-scale usages. The reference design will help re-architect a rack level solution that is modular at the subsystem level (storage, CPU, memory, network) while providing the ability to provision and refresh or logically allocate resources based on application specific workload requirements. Benefits include increased flexibility, higher density and higher utilization leading to a lower total cost of ownership.
              Additional information on these announcements as well as the new Intel Atom processor S12x9 product family for storage servers, Intel® Xeon® processor E3v3 product family, Intel Xeon processor E7v2 product family and Intel Atom processor for communication and networking devices codenamed “Rangeley” is available in the news fact sheet.

              Reinventing the Computing Experience

              During his keynote, Kirk Skaugen, Intel senior vice president and general manager of the PC Client Group, provided a deeper look at the forthcoming 4th generation Intel Core processor family, which he said is now shipping to OEM customers and will launch later this quarter.

              Ultrabooks based on the 4th generation Intel Core processor family will enable exciting, new computing experiences and all-day battery life delivering the most significant battery life capability improvement in Intel’s history,” said Skaugen. “It will also bring to consumers a new wave of ‘two-for-oneconvertible and detachable systems that combine the best of a full PC experience with the best of a tablet in amazing new form factors.”

              image

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              NEW Architecture on 22nm Tri Gate

              NEW Intel Power Optimizer: 20x Power Reduction
              vs. 2nd gen Intel® Core™ Processors

              NEW Integrated on package PCH [Platform Controller Hub]
              for amazing form factors

              NEW Integrated Audio DSP: more battery life, higher quality

              Shipping Now and On Track for Q2 2013 Launch

              The new Intel Core microarchitecture will allow the company to deliver up to double the graphics performance over the previous generation. In addition, the new graphics solution will have high levels of integration to enable new form factors and designs with excellent visual quality built in. Skaugen demonstrated these graphics improvements on the 4th generation Intel Core processor-based Ultrabook reference design called “Harris Beach.” The demo featured Dirt 3*, a popular gaming title, showing the same visual experience and game play as a discrete graphics card that users would otherwise have to add separately. He also showed the 4th generation Intel Core processor-based concept, codenamed “Niagara,” a premium notebook with the ability to play the unreleased enthusiast title Grid 2* from CodeMasters* without the aid of a discrete graphics card.

              Along with touch capability, Intel® Wireless Display (Intel WiDi) will be enabled on all 4th generation Intel Core processor-based Ultrabook devices to allow people to quickly and securely stream content and apps from devices to the big screen, free from the burden of cables. Skaugen said the China ecosystem is taking the lead on integrating Intel WiDi into systems, and announced that the leading television manufacturer in China, TCL*, has a new model with the Intel WiDi technology built in. He also announced new receivers certified for Intel WiDi from QVOD* and Lenovo* and a set-top box from Gehua*.

              Illustrating the low-power advances in Ultrabook devices, Skaugen showed off the new Toshiba Portege* Ultrabook detachable, based on the new low-power line of the 3rd generation Intel® Core™ processors.

              image

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              Furthermore, Skaugen revealed that voice interaction in Mandarin is now available on Ultrabook devices from Intel through Nuance*.

              Augmenting the company’s offerings for computing at a variety of price points, Skaugen announced plans for new market variants of its “Bay Trail” 22nm SoC with PC feature sets specifically designed for value convertibles, clamshell laptops, desktops and value all-in-one computers to ship later this year.

              image

              Mobile Inside
              Tan Weng Kuan, vice president and general manager of the Mobile Communications Group, Intel China, highlighted how the company is working with ecosystem partners to deliver the best smartphone and tablet experiences with Intel inside. Tan discussed the company’s progress with the new Intel® Atom™ processor Z2580 (“Clover Trail+“) for smartphones and the Intel Atom Processor Z2760 (“Clover Trail“) for tablets, both of which are helping to usher in a range of new devices and user experiences.

              image

              Taking full advantage of the broad spectrum of capabilities enabled by Intel® architecture, processor technology leadership, manufacturing and multi OS support across Windows* 8 and Android*, Tan discussed the company’s forthcoming smartphone and tablet products based on Intel’s leading-edge 22nm process and an entirely new Atom microarchitecture. Intel’s quad-core Atom SoC (“Bay Trail“) will be the most powerful Atom processor to-date, doubling the computing performance of Intel’s current-generation tablet offering1. Scheduled for holiday 2013 tablets [in market Q4’13], “Bay Trail” will help enable new experiences and designs as thin as 8mm that have all-day battery life and weeks of standby.

              Tan also highlighted Intel’s Atom SoC, codenamed “Merrifield,” which is scheduled to ship to customers by the end of this year [in market Q1’14]. The product will deliver increased smartphone performance, power efficiency and battery life over the current-generation offering.
              Tan closed his remarks by calling upon China developers for collective innovation in helping to accelerate and grow the mobile market together. He announced the creation of a China-specific expansion of the company’s platform and ecosystem enabling efforts, focused initially on Atom processor-based tablets running Android*, and designed to speed time-to-market of leading-edge mobile devices based on Intel technology. He added that China developers are instrumental to this effort and will bring speed, scale and ingenuity that will drive new innovation globally.
              Day 2 IDF Preview
              Doug Fisher, vice president and general manager of Intel’s System Software Division, will open the second day of IDF, addressing several myths surrounding the industry and providing a vision on the vast opportunities that await developers. Specifically, he will showcase Intel’s transformation of the PC experience and advances in device segments, support of multiple operating environments and efforts to help developers scale and modernize computing with new hardware features and software advancements for more compelling user experiences. He will discuss how developers can utilize HTML5 to help lower total costs and improve time-to-market for cross-platform applications development and deployment, incorporate touch and sensor interfaces to modernize applications, and use perceptual compute technologies to enable consumers to interact with PCs via voice control, gesture recognition and more.
              Intel Chief Technology Officer Justin Rattner will also take the stage to discuss how Intel Labs is drawing up plans for a bright future. He will reveal a vision for connected and sustainable cities where information technology helps to address challenges of clean air, clean water, better health and improved safety. He will also explain how today’s mobile, urban lifestyle is demanding faster and cheaper wireless broadband communications. Forecasting a move beyond the information age, Rattner will describe a new era coined “the data society” and show how information in the cloud will work on everyone’s behalf, collaboratively and safely, by analyzing and relating different data to deliver new value to individuals, enterprises and society as a whole. Rattner plans to surprise the audience with an exclusive first look at Intel® Silicon Photonics Technology.

              This was summarized by Intel in a New Ultrabook™ experiences unveiled at IDF Beijing 2013 [Intel Developer Zone blog, April 16, 2013] post as follows:

              Last week at the Intel® Developer Forum held April 10-11, 2013 in Beijing, China, Ultrabooks™ were in the spotlight as new experiences based on the 4th generation Intel® Core™ processor family were announced:

              “Ultrabooks based on the 4th generation Intel Core processor family will enable exciting, new computing experiences and all-day battery life delivering the most significant battery life capability improvement in Intel’s history,” said Skaugen. “It will also bring to consumers a new wave of ‘two-for-one’ convertible and detachable systems that combine the best of a full PC experience with the best of a tablet in amazing new form factors.” – Kirk Skaugen, Intel senior vice president and general manager of the PC Client Group

              There are three major factors in this new announcement: amazing graphics, even more Ultrabook form factor designs, and low-power advances creating longer battery life. Touch capability will also be part of this new generation of devices, along with Intel® Wireless Display (Intel WiDi) enabled on all on all 4th generation Intel Core processor-based Ultrabook devices to allow people to quickly and securely stream content and apps from devices to the big screen.

              4th generation Intel® Core™ processors

              The Ultrabook computing category was first introduced in 2011 with a 2nd generation Intel® Core™ processor. This was ramped up greatly in 2012 with the addition of touch and mainstream price points, along with the 3rdgeneration Intel core processor. In 2013, we get to experience a 4th generation Intel Core processor and the concept of “2 for 1” computing; basically, we get to experience a table and a PC experience in one machine:

              “The new Intel Core microarchitecture will allow the company to deliver up to double the graphics performance over the previous generation. In addition, the new graphics solution will have high levels of integration to enable new form factors and designs with excellent visual quality built in. Skaugen demonstrated these graphics improvements on the 4th generation Intel Core processor-based Ultrabook reference design called “Harris Beach.” The demo featured Dirt 3*, a popular gaming title, showing the same visual experience and game play as a discrete graphics card that users would otherwise have to add separately. He also showed the 4th generation Intel Core processor-based concept, codenamed “Niagara,” a premium notebook with the ability to play the unreleased enthusiast title Grid 2* from CodeMasters* without the aid of a discrete graphics card.” –Intel Newsroom

              These new processors will include:

              • new architecture on 22nm Tri Gate
              • Intel Power Optimizer: 20x power reduction vs. 2nd gen Intel Core Processors
              • integrated on package PCH for amazing form factors
              • integrated audio DSP which means more battery life and higher quality

              Graphics

              With this new generation of processors comes increasingly higher level graphics support, including:

              • 3D graphics with up to 2x performance
              • integrated on-package EDRAM memory
              • API support
              • Display with new 3-screen collage display
              • enhanced 4k x 2k support
              • 2x bandwidth with display port 1.2
              • Media with new faster Intel Quick Sync Video
              • faster JPEG and MPEG decode
              • new OpenCL 1.2 support

              (Source: IDF Keynote)

              Touch

              Touch is becoming more mainstream, and more consumers than ever before are expecting touch as a standard addition to their devices. In an Intel study of touch carried out in December of 2011, users chose touch nearly 80% of the time when given the choice between touch, keyboard, mouse, and track pad. These findings were echoed in another touch study by UX Innovation Manager Daria Loi:

              “With touch capability becoming available in more and more Ultrabook devices, Intel undertook a research program to better understand if and how people might use touch capabilities in more traditional, notebook form-factor devices…… To spoil the ending, the results were positive-very positive, in fact. Users who were presented with a way to interact with their computers via touch, keyboard, and mouse found it an extremely natural and fluid way of working. One user described it using the Italian word simpatico-literally, that her computer was in tune with her and sympathetic to her demands.” – “The Human Touch: Building Ultrabook™ Applications in a Post-PC Age” [Intel Developer Zone blog, July 11, 2012]

              Touch designs in Ultrabook form factors continue to ramp up, especially with the October 2012 launch of Windows*8, and this trend is expected to continue.

              Power

              One of the most intriguing announcements to come out of Beijing was the idea of heightened power consumption for the Ultrabook. Chips for notebooks, phones, and tablets are going to be greatly enhanced, boosting both runtime and standby power:

              “By effectively removing nearly 3W of background drain, all operations are going to benefit, not just idle. Where Internet browsing was a 9W operation, expect to see that go down to around 6W for a big increase in battery life….. By reducing the mainboard size, space is created for more battery. Intel says there’s a chance to fit 20-45% more battery inside when motherboard sizes are reduced using HDI techniques.” – Ultrabooknews.com

              Higher power expectations ties in with the announcement of 4th generation Intel Core processor Ultrabook systems that are coming out as early as June 2013 and on track for Q2 2013 launch.

              Ultrabooks: just getting started

              The experience you can expect from an Ultrabook with the new 4th generation core processor is, in a word, superior. These are extremely responsive machines that offer amazing performance, a natural UI with touch and voice, and AOAC (always on always connected) as a given. You also get to take advantage of Intel Identity Protection, anti-virus, facial log-in, vPro, and Small Business Advantage so your data is always safe. The machine itself is meant to be mobile, with all-day battery life, thinner lighter designs, and Intel Wireless Display. And let’s not forget that it just looks cool; great visuals, 2 in 1 convertibles and detachable form factors, not to mention a high res display.

              Ultrabook as a PC category is continuing to drive market innovation; we’re seeing thinner form factors, intriguing designs (convertibles, detachable, etc.), and more natural human/computer interaction, such as voice control integration. Ultrabooks are able to deliver what is essentially a mobile computing experience; we’re looking at consumption usages similar to that of a smartphone or a tablet, with the productivity potential and sheer computing power of that of a full-blown PC. Is it a notebook or is it a tablet? The beauty of an Ultrabook is that it’s both.

              The future of the semiconductor IP ecosystem

              December 13 Report:
              – Intel’s next-gen SoC manufacturing process will be able to deliver the next Bay Trail Atom only for 2014 products (with higher end Haswell for H2 2013), and it is just a 26nm process in terminology used by the foundry industry not a 22nm one touted by Intel

              Lesson from that: Intel may speak about its “22 nm SoC process” but given the late entry of its 32nm SoC process Atom product (Cover Trail) it would be better to assume that with Windows 8 tablets based on that it will affect only the 2014 tablet market, not earlier. This is what the latest leaks are suggesting as well. Meanwhile expect a low-power Haswell ULT based tablet PC push in the H2 2013 as described already in my Intel Haswell: “Mobile computing is not limited to tiny, low-performing devices” [Nov 15 – Dec 11, 2012] post. As for the next year the real question is Can VIA Technologies save the mobile computing future of the x86 (x64) legacy platform? [this same blog of mine, Nov 23, 2012] For this watch what Allwinner vis-à-vis HTC on 2013 International CES [this same blog of mine, Dec 11, 2012] could bring in that respect, something much more than what is described in Allwinner A31 SoC is here with products and the A20 SoC is coming [USD 99 Allwinner blog of mine, Dec 10, 2012] or in $99 Android 4.0.3 7” IPS tablet with an Allwinner SoC capable of 2160p Quad HD and built-in HDMI–another inflection point, from China again [this same blog, Dec 3, 2012].    

              – end of life of planar transistor and need to move to FinFET, but meanwhile FD-SOI to the rescue
              – ARM Physical IP division via its upcoming IP is preparing with its foundry partners (TSMC, GLOBALFOUNDRIES and Samsung) an easier transition to FinFET

              September 27 report:
              – TSMC’s View of the Semiconductor IP Ecosystem
              – Overall semiconductor IP market overview
              – The CEVA case
              – When sticking with the “Goliath”: ARM Holdings Plc
              – When sticking with a “David”: CAST Inc.

              Note: I am not discussing at all the most important development of the 64-bit ARM introductions as will devote to it a separate composite trend-tracking post on this blog.

              Warning: These two reports are rather comprehensive and extensive on the given subject. When you will read these through your reward will be a deep and wide ranging understanding of this most actual issue for understanding the upcoming very dramatic changes in the further development of the whole ICT industry. To illustrate only some of the most related topics here is a copy of tags for this post:
              14 nm, 14nm, 20 nm, 20nm, 22 nm, 22nm, 28 nm, 28nm, 3D devices, Allwinner, AndesCore, ARM Artisan IP, ARM Holdings, ARM Physical IP division, Artisan Physical IP Platform,Atom, BA22-AP, Bay Trail, Beyond BA22, big.LITTLE Processing, bulk CMOS, CAST Inc., CAST IP, CEVA, choice IP partner, Cortex A15, Cortex-A7, EnSilica eSi-3250, Fastec Imaging Corporation, Fastec TS3, FD-SOI, finFET,foundries, foundry and IP business model, foundry business, Freescale, Freescale ColdFire, general-purpose foundry business, GlobalFoundries, Haswell, Haswell-ULT, in-house IP blocks, inflection points, Intel, Intellectual Property, interface products, Internet of Things, IOT, IP suppliers, Kinetis, LEON3, licensable IP blocks, Lincroft, logic products, mainstream CMOS, Mali, MarketsandMarkets, MediaTek, memory compilers, MIPS32, mobile computing,Motomic, MT6588, MT6589, OpenRISC, planar transistor, POP, prime IP partners, Processor Optimization Pack,reusable subsystems, Samsung, semiconductor design, semiconductor intellectual property market, semiconductor IP, semiconductor IP ecosystem, semiconductor IP market, semiconductor IP revenue, silicon IP market, SoC manufacturing process, SoC process, Sodaville, SOI, standard cells, standard industry IP blocks, STMicroelectronics,system IP, tablet PC, transistor designs, Tri-Gate, Tri-Gate transistor, TSMC, TSMC IP Alliance, TSMC IP portfolio,TSMC Soft-IP Alliance, UMC, VIA Technologies, Z670


              December 13 Report

              – Intel’s next-gen SoC manufacturing process will be able to deliver the next Atom only for 2014 products (with higher end Haswell for H2 2013), and it is just a 26nm process in terminology used by the foundry industry not a 22nm one touted by Intel

              Intel progressing in development of 14nm technology, says CTO [DIGITIMES, Dec 5, 2011]

              Intel CTO Justin Rattner on December 4 said that Intel’s development of 14nm technology is on schedule with volume production to kick off in one to two years and development of 18-inch wafers is under way through cooperation with partners.

              Rattner also noted that Intel’s aggressiveness over technology advancement will allow Moore’s Law to extend for another 10 years.

              At the end of 2013, Intel will enter the generation of 14nm CPUs (P1272) and SoCs (1273), while expanding its investments at its D1X Fab in Oregon, and Fab 42 in Arizona, the US and Fab 24 in Ireland, and will gradually enter 10nm, 7nm and 5nm process generations starting 2015.

              As for Intel’s competitors, Samsung is already set to enter 20nm in 2013 and is already working on its 14nm node, while Taiwan Semiconductor Manufacturing Company’s (TSMC) 20nm process [planar, i.e bulk CMOS, see below] will enter small volume production in the second half of 2013 with the first 3D-based FPGA chips to also start.

              Globalfoundries has previously announced its 14nm FinFET process will start pilot production at the end of 2013 and enter mass production in 2014.

              As for 18-inch wafers, Intel has invested in Holland-based ASML for its EUV technology, and related technologies are expected to start entering production in 2017.

              Intel Has No Process Advantage In Mobile, says ARM CEO [Mannerisms on Electronics Weekly, Oct 24, 2012]

              Intel has no advantage in IC manufacturing when it comes to manufacturing processes used for mobile ICs, Warren East, CEO of ARM, tells EW.

              “This time last year there was a lot of noise from the Intel camp about their manufacturing superiority,” says East, “we’re sceptical about this because, while the ARM ecosystem was shipping on 28nm, Intel was shipping on 32nm. So I don’t see where they’re ahead.”

              Furthermore, with the foundries accelerating their process development timescales, it looks increasingly unlikely that Intel will be able to find any advantage on mobile process technology in the future.

              “We’re supporting all the independent foundries,” says East. That includes 20nm planar bulk CMOS and 16nm finfet at TSMC; 20nm planar bulk CMOS and 14nm finfet at Samsung and 20nm planar bulk CMOS, 20nm FD-SOI and 14nm finfet at Globalfoundries.

              It gives the ARM ecosystem a formidable array of processes to choose from. “I’m no better equipped to judge which of these processes will be more successful than anyone else,” says East, “our approach is to be process agnostic.”

              The important thing is that the foundries’ process roadmap is on track to intersect Intel’s at 14nm.

              14nm will be the first process at which Intel intends to put mobile SOCs to the front of the node i.e. putting them among the first ICs to be made on a new process.

              Asked if the foundries were prepping their next generation processes with the intention of putting mobile SOC at the front of the node, East replies: That’s the information we’re seeing from our foundry partners.”

              Globalfoundries intends to have 14nm finfet in volume manufacturing in 2014, the same timescale as Intel has for introducing 14nm finfet manufacturing.

              In fact, GF’s 14nm process may have smaller features than Intel’s 14nm process because, says Mojy Chian senior vp at Globalfoundries, because “Intel’s terminology doesn’t typically correlate with the terminology used by the foundry industry. For instance Intel’s 22nm in terms of the back-end metallisation is similar to the foundry industry’s 28nm. The design rules and pitch for Intel’s 22nm are very similar to those for foundries’ 28nm processes.”

              Jean-Marc Chery, CTO of STMicroelectronics points out that the drawn gate length on Intel’s ˜22nm” process is actually 26nm.

              Furthermore Intel’s triangular fins, which degrade the advantages of finfet processing could underperform GF’s rectangular fins which optimise the finfet advantage.

              At the front of the GF 14nm finfet node will be mobile SOCs says Chian. GF has been working with ARM since 2009 to optimise its processes for ARM-based SOCs.

              At TSMC the first tape-out on its 16nm finfet process is expected at the end of next year. That test chip will be based on ARM’s 64-bit V8 processor.

              Using an ARM processor to validate its 16-nm finfet process should give TSMC’s ARM-based SOC customers great confidence.

              Asked about the effects of finfets on ARM-based SOCs, East replies: “There’s no rocket science in what you get out of it. The question is does it deliver the benefits at an acceptable cost? You don’t get something for nothing. How much does it cost to manufacture? How good is the yield? And that, of course, affects cost.”

              And so on goes Intel beating its head against the wall to get into the low-margin mobile business.

              Recently Intel  said it expected its Q4 gross margin to drop 6% from Q3’s 63% to 57%. Shock, horror said the analysts

              But if Intel succeeds in the mobile business, its gross margin will drop a lot more than that.

              It’s a funny old world.

              The Truth About Intel [Mannerisms on Electronics Weekly, Dec 5, 2012]

              The darndest things are being said about Intel. The departure of its CEO is unexplained though I heard one person say it was voluntary.

              Some people think Apple will put x86 in the iPad.

              Others think Apple will drop x86 from iMacs so as to unify its processors across Phone, Pad and Mac.

              Sure as eggs are eggs, both can’t happen

              Some think Intel is going to become a foundry in a major way starting with Apple’s business – though it’s said the production cost of an Intel wafer is 3x that of a TSMC wafer.

              Others say Intel may make wafers for a few customers but will not enter an industry servicing thousands of customers with hundreds of thousands of mask-sets.

              Intel is to borrow $6 billion to buy its own shares something it has been doing for some time. I am too financially unsophisticated to understand why it does this but, even before this latest borrowing, Intel’s debt was already pretty high at over $7 billion and its cash rather low – for a cash generative, capex-gobbling company – at $10.5 billion.

              The divi is generous – but the purpose of the generosity is to keep the share price up, then generosity hasn’t worked – Intel’s share price is under $20, unchanged in a decade.

              The strategy of getting x86 into mobile phones seems mistimed when Apple and Samsung and now LG are designing their own mobile phone processors. This morning Samsung said it will start mass-roducing its own-brand 28nm processors for mobile devices early in 2013.

              Intel’s fab situation at 22nm looks tough with 50% utilisation. A $500 million charge for this is expected to be taken in Q4.

              Intel’s claim to have a manufacturing advantage looks unconvincing when its 22nm process turns out to have a drawn gate length of 26nm – virtually the same as volume processes at  leading foundries.

              Where it matters, i.e. in the mobile market, Intel has no process advantage at all because Intel hasn’t yet put its mobile SOCs on its latest process at the start of a node. Intel’s mobile SOCs won’t enjoy early access to a new process node until the 14nm generation.

              And was finfet the right bet?  20nm planar may still be made to work, while FD-SOI could turn out to be a better route than finfet

              Meanwhile CEO Paul Otellini won the 2012 Open-Mouth-Insert-Foot Award by some spectacular boo-boos:

              • Saying Windows 8 wasn’t ready just before its launch, provoked Microsoft’s riposte that Intel’s power management software wasn’t ready for the launch of Surface, Microsoft’s Windows 8 tablet.
              • And endorsing Governor Mitt Romney in the recent US presidential elections probably irked the White House just as Otellini was earning some brownie points by sitting on a Presidential committee. They were much needed brownie points after Intel’s pasting from the FTC for ‘stifling innovation.’

              And all the while and worst of all, the PC industry starts to contract and Intel has won few slots in the successor to the PC industry – the mobile device industry.

              All in all a pretty rotten year for Intel despite taking in over $50 million in revenues and earning over $12 billion in profits.

              Even silver linings can have clouds.

              So the war is on as per: IBM, Intel face off at 22 nm [EE Times, Dec 10, 2012]

              SAN FRANCISCO – Intel and IBM went head-to-head with their latest 22-nm technologies in back-to-back papers at the International Electron Devices Meeting (IEDM) here Monday (Dec. 10). Separately, a top Intel fab executive commented on increasing wafer costs and the company’s foundry business.

              IBM said it is prototyping server processors in a new 3-D ready, 22-nm process technology it hopes will deliver 25 to 35 percent boosts over its 32-nm node. Intel retains an edge with several 22-nm chips already in volume production, and disclosure at IEDM of a variant of the process for SoCs for a wide range of applications.

              The Intel paper showed support for “high drive current across the spectrum of leakage and a full suite of SoC tools,” Mark Bohr, head of Intel’s process technology development group, said in a brief interview. The process is geared for a much wider array of designs than that of IBM, he added.

              Bohr said Intel’s 22-nm FinFET process is cost effective, contradicting report it is 30 to 40 percent more expensive than TSMC’s 28-nm planar process. The addition of FinFET adds only 3 percent to the cost of the process. Its use of 80-nm minimum feature sizes can be made with a single pass of 193-nm lithography tools, making it cost effective.

              Projections from an IMEC keynote that 14-nm wafers will be 90 percent more expensive than 28-nm parts due to the lack of EUV lithography are inaccurate, Bohr asserted. The cost increase for 14-nm wafers at Intel “is nowhere near that,” he said.

              “Cost per wafer has always gone up marginally each generation, somewhat more so in recent generations, but that’s more than offset by increases in transistor density so that the cost per transistor continues to go down at 14 nm,” Bohr said.

              Separately, Bohr said Intel does have a growing foundry business that may include some higher volume applications than its current announced customers like FPGA startup Achronix. However, “we don’t intend to be in the general-purpose foundry business…[and] I don’t think the [foundry] volumes ever will be huge” for Intel, he said.

              Intel’s paper laid out characteristics of Intel’s 22-nm process variation for SoCs (see chart below). It outperforms Intel’s 32-nm planar process by 20 to 65 percent and covers four orders of magnitude in leakage current, said co-author C.H. Jan.

              image

              The process provides 51 to 56 percent improvements in high voltage performance used for fast interfaces such Ethernet, HDMI and PCI Express. That’s more than twice the 20 percent boost typical in this area for a new Intel node, Jan said.

              In addition, analog performance went up three-fold after declines in the past three nodes. Intel offers a small library of analog circuits tailored to the process including precision resistors, metal-in-metal capacitors and high Q inductors.

              The process supports high and standard performance options as well as low and ultra low power ones. It also includes SRAM designs optimized for density, power and performance some of which now hit 2.6 GHz at 1V, up from 1.8 GHz at 32 nm.

              Finally, Intel created two new transistor designs specifically for the 22-nm SoC variant. One is focused on low power and the other on high voltage for mixed-signal and analog circuits (see chart above).

              image

              For its part, IBM described its 22-nm process using partially depleted silicon-on-insulator. IBM “has prototyped a number of server processors” in the node that achieve latency below 1.5 ns and 750 MHz random clock cycles, said IBM researcher S. Narasimha.
              Narasimha declined to give specifics of what IBM might achieve with the 22-nm node. However he did say the goal was to provide 25 to 35 percent boosts of the previous node which delivered server processors running up to 5.5 GHz and others with up to 80 Mbytes embedded DRAM.
              IBM created an SRAM cell that measures 0.026 mm2 using the process. It also power supplies at 1.2V across a 550 mm2 die area, he said.
              The process provides up to 15 levels of metal. The lowest five levels use 80-nm features, similar to the Intel process, and the top two levels support through-silicon vias for 3-D stacks with memory chips.
              IBM will deliver a separate paper Wednesday on its 3-D stacking work.

              Before that it was that Intel describes 22-nm SoC process, not chips [EE Times, Sept 13, 2012] 

              Intel provided the first look at the system-on-chip variant of its 22-nm process technology in a talk at the Intel Developer Forum here Thursday (Sept. 13). However, it declined to provide details on the Atom-based SoCs for tablets and smartphones that will be made in that process.

              “It’s fair to say Intel didn’t have much of a focus four or five years ago on SoCs, but that’s changed,” said Mark Bohr, director of Intel’s technology and manufacturing group in a process technology talk. “The success of Medfield [Intel’s 32-nm smartphone platform] shows we are learning to do it right, and I think we will have a technology advantage at 22 nm,” he said.

              Intel showed at IDF six smartphones and four Windows 8 tablets using the Medfield SoC, made in an SoC variant of its 32-nm process. “There’s a lot more in the pipeline,” said Ticky Thakkar, a lead Atom designer in a separate talk on the mobile chips.

              The company is already shipping to OEMs a 2-GHz version of Clover Trail, a follow on 32nm dual-core processor with boosted graphics. A 1.8-GHz version for tablets is also in the works.

              Next up is Bay Trail, Intel’s first 22-nm SoC for tablets and smartphones, expected to debut at IDF Beijing [April 10-11, 2013 as per the IDF page of Intel]. “You’ll have to wait until next year to hear about it,” said Thakkar.

              In a separate talk, Bohr described P1271, the 22-nm SoC process to be used for Bay Trail. It differs from the 22-nm CPU process now used for Intel’s Ivy Bridge processors by offering lower leakage logic transistors, higher voltage I/O transistors, denser upper layer interconnects and a set of precision resistors, capacitors and inductors.

              image

              “It’s not one set of features, but a menu of feature options—transistors, I/O, interconnects, passive elements and embedded memory,” Bohr said. “The [SoC] transistors go down to much lower leakage levels, but give up some performance,” he said.

              image

              The process has significantly better analog characteristics than Intel’s current 32-nm planar process. Designs make heavy use of 80-nm pitch features in lower metal layers, because they are the smallest features Intel can make at 22 nm without needing double patterning, he added.

              Intel is running the process at three fabs, two in the U.S. and one in Israel. It will ramp soon in two other fabs.

              Reminders: Silicon Technology for 32 nm and Beyond System-on-Chip Products [IDF 2009 presentation by Mark Bohr, Sept 23, 2009]

              image     image

              image   image

              image

              Products (Formerly Lincroft) [Intel page]
              – Number of Products: 5
              – Launch Range: Q2’11 – Q2’10
              – Max TDP: 1.3W (Z600) – 3W (Z670)
              Z600 (512K Cache, 1.20 GHz)
              Z670 (512K Cache, 1.50 GHz)

              while the first SoC product was the Sodaville which had no real market success (even specs are not listed on the ark.intel.com), and as such was not continued:
              Intel Unveils 45nm System-on-Chip for Internet TV  [press release, Sept 24, 2009]

              Intel Corporation today unveiled the Intel® Atom™ processor CE4100, the newest System-on-Chip (SoC) in a family of media processors designed to bring Internet content and services to digital TVs, DVD players and advanced set-top boxes.

              The CE4100 processor, formerly codenamed “Sodaville,” is the first 45nm-manufactured consumer electronics (CE) SoC based on Intel architecture. It supports Internet and broadcast applications on one chip, and has the processing power and audio/video components necessary to run rich media applications such as 3-D graphics.

              Intel® Atom™ Processor CE4100
              The CE4100 processor can deliver speeds up to 1.2GHz while offering lower power and a small footprint to help decrease system costs. It is backward compatible with the Intel® Media Processor CE 3100 and features Intel® Precision View Technology, a display processing engine to support high-definition picture quality and Intel® Media Play Technology for seamless audio and video. It also supports hardware decode of up to two 1080p video streams and advanced 3-D graphics and audio standards. To provide OEMs flexibility in their product offerings, new features were added such as hardware decode for MPEG4 video that is ready for DivX* Home Theater 3.0 certification, an integrated NAND flash controller, support for both DDR2 and DDR3 memory and 512K L2 cache. The CE SoC contains a display processor, graphics processor, video display controller, transport processor, a dedicated security processor and general I/O including SATA-300 and USB 2.0.

              Lincroft is mentioned in my Windows 7 tablets/slates with Oak Trail Atom SoC in December [Nov 1-24, 2010] post as:

              Intel “is aiming to mass produce its Oak Trail platform for its Sleek Netbook segment targeting the tablet PC market in December 2010. The Oak Trail platform is a combination of Intel’s Lincroft (Atom Z6xx series) processor with Whitney Point chipset.”

              The Oak Trail platform will sell at about US$25 with MeeGo [which was terminated as Nokia exited that joint effort 3 months later], and the price for Oak Trail and Microsoft’s Windows 7 will be higher.

              so it was Intel’s first attempt to compete against the ARM-based tablet business, including the already successful iPad. As such it ended nowhere in terms of volumes. So adjustment followed as early as noted in my Intel: accelerated Atom SoC roadmap down to 22nm in 2 years and a “new netbook experience” for tablet/mobile PC market [April 17, 2012] despite that fact that products based on Z670 Atom from Lenovo and Fujitsu, as the big names, and Evolve, Motion Computing, Razer and Viliv, as much lesser names, appeared on the market from April, 2011 on (you could find information about them in the post itself). The price was too high: e.g. $729 for the Evolve III Maestro C.

              The next Atom based on Intel’s 32nm SoC process appeared in fact just recently, first appeared in Acer Iconia W510: Windows 8 Clover Trail (Intel Z2760) hybrid tablets from OEMs [Oct 28, 2012] priced little lower, from $499 and up which is still overpriced relative to the ongoing 10” Android tablets. Moreover, it became available on in the second half of November and appeared on the Microsoft store to celebrate Cyber Monday (Nov 26) discounted to $399, which is the only competitive price. Now it is back to $499.

              Lesson: Intel may speak about its “22 nm SoC process” but given the late entry of its 32nm SoC process Atom product (Cover Trail) it would be better to assume that with Windows 8 tablets based on that it will affect only the 2014 tablet market, not earlier. This is what the latest leaks are suggesting as well. Meanwhile expect a low-power Haswell ULT based tablet PC push in the H2 2013 as described already in my Intel Haswell: “Mobile computing is not limited to tiny, low-performing devices” [Nov 15 – Dec 11, 2012] post. As for the next year the real question is Can VIA Technologies save the mobile computing future of the x86 (x64) legacy platform? [this same blog of mine, Nov 23, 2012] For this watch what Allwinner vis-à-vis HTC on 2013 International CES [this same blog of mine, Dec 11, 2012] could bring in that respect, something much more than what is described in Allwinner A31 SoC is here with products and the A20 SoC is coming [USD 99 Allwinner blog of mine, Dec 10, 2012] or in $99 Android 4.0.3 7” IPS tablet with an Allwinner SoC capable of 2160p Quad HD and built-in HDMI–another inflection point, from China again [this same blog, Dec 3, 2012].

              End of Reminders


              – end of life of planar transistor and need to move to FinFET, but meanwhile FD-SOI to the rescue

              FinFETs or FD-SOI? [SemiMD (Semiconductor Manufacturing and Design), Dec 11, 2012]

              By Ed Sperling
              STMicroelectronics yesterday unveiled the results of its 28nm production silicon chips using fully depleted silicon on insulator technology, which it claims offers a 30% improvement in speed over bulk CMOS while using less power.

              The debate over FD-SOI and FinFETs has been notching up over the past few months. While FinFETs and FD-SOI both promise improvements in controlling leakage current, the FinFETs are more difficult to design. FD-SOI uses the same design flow, although it does use a different SPICE model with better characteristics than the one used for bulk CMOS.

              ST also used an ultra thin body and box (UTBB) and body biasing to boost performance, according to Joel Hartmann, the company’s executive vice president of front-end manufacturing and process R&D. Hartmann presented his results at an SOI Consortium-sponsored event at the IEDM show last night.

              “We are using body bias to boost performance,” Hartmann said. “You can do that with FD-SOI. We also decreased the Vdd of the device by applying body biasing.”

              What’s particularly attractive about FD-SOI is that is can be implemented at the 28nm node for a boost in performance and a reduction in power. The mainstream process node right now is 40nm. And while Intel introduced its version of a finFET transistor called Tri-Gate at 22nm, TSMC and GlobalFoundries plan to introduce it at the next node—whether that’s 16nm or 14nm. That leaves companies facing a big decision about whether to move all the way to 16/14nm to reap the lower leakage of finFETs, whether to move to 20nm on bulk, or whether to stay longer at 28nm with FD-SOI.

              Hartmann said ST has seen improvements in analog running on FD-SOI, and for memory where the minimum voltage required is lower. He said ST’s road map calls for FD-SOI all the way down to 10nm, with voltages dropping from 0.9v at 28nm to 0.8v at 14nm and 0.7v at 10nm.

              One of the sticking points in adopting FD-SOI has been market acceptance. Despite the promise of improved performance and/or lower power, bulk CMOS has been extended using a variety of techniques such as strain engineering and FD-SOI is considered more expensive. At 28nm and beyond, however, bulk has run out of steam, which is why Intel has opted for finFETs.

              Still, FinFETs are more difficult to design and manufacture, and they potentially can add significantly to the cost of an SoC. FD-SOI, in contrast, uses the same design tools and reduces the number of masks and metal layers. ST is the first large fab-lite company to adopt FD-SOI and to move beyond just test chips. It remains to be seen which path the rest of the industry takes—and how quickly.

              Increasing Levels Of Risk [SperlingMediaGroup YouTube channel, Dec 11, 2012]

              Semiconductor Manufacturing & Design sits down with Mentor Graphics’ Jean-Marie Brunet to talk about double patterning, FinFETs, design rules at advanced nodes and why design for manufacturing (DFM) has suddenly become so popular.

              Inflection Points [SperlingMediaGroup YouTube channel, Aug 14, 2012]

              Semiconductor Manufacturing and Design talks with Paul Boudre, chief operating officer at Soitec, about FinFETs, industry inflection points, the end of life for planar transistors, bulk CMOS vs. SOI, the differences between fully depleted and partially depleted SOI, and the FD-SOI ecosystem.

              See also: ST’s FD-SOI Tech Available to All Through GF [SemiMD (Semiconductor Manufacturing and Design), Oct 8, 2012]


              – ARM Physical IP division via its upcoming IP is preparing with its foundry partners (TSMC, GLOBALFOUNDRIES and Samsung) an easier transition to FinFET

              2012 ARM TechCon John Heinlein Interview [chipestimate YouTube channel, Dec 4, 2012]

              Sean O’Kane, Producer/Host ChipEstimate.TV John Heinlein, VP Marketing, Physical IP Division at ARM

              TSMC OIP 2012 – Sit down with John Heinlein, ARM [chipestimate YouTube channel, Dec 4, 2012]

              Sean O’Kane, Producer/Host ChipEstimate.TV interviews at TSMC OIP 2012

              An introductory type video for the roundtable video which is the next:
              ARM 16/14nm FinFET Manufacturing Leadership [Charbax YouTube channel, Nov 1, 2012]

              John Heinlein, Vice President of Marketing, Physical IP Division at ARM talks about the 14nm FinFET ARM Processor manufacturing technology that is being developed and that is starting to be manufactured next year.

               

              ARM TechCon 2012 Executive Roundtable: Manufacturing [ARMflix YouTube channel, Nov 14, 2012]

              Embedded in the beginning of this roundtable video there is a [4:19] minutes long Investing in FinFET Technology Leadership Presented by ARM [ARMflix YouTube channel, Nov 12, 2012] video in which Dr. Rob Aitken, R&D Fellow at ARM, discusses the need for new transistor technologies and how FinFET may be a solution. The embedded video is starting at [00:39] of the roundtable video. From this I will transcribe here the following part showing ARM’s commitment and strategy for FinFET in its Physical IP Division:

              [02:30] ARM is taking a leadership position in FinFET IP development to accelerate the availability of FinFET IP in ARM partnership. We are working closely with foundry partners to develop prototype FinFET physical IP early in the process lifecycle. Using this prototype physical IP ARM is currently developing two different FinFET test chips both taping out in Q3 2012. These efforts continue ARM’s commitment to early development of silicon testing to reduce risk and time to market. Through our early engagement and prototyping work we actively provide feedback to our foundry partners to assure that FinFET technology is well suited to the requirements of energy efficient SoCs. ARM is further contributing to the technical community by publicly releasing fully pre-authorized FinFET transistor model based RTRs roadmap and is extending these models to more advanced FinFET designs. Internally we are modeling proprietary foundry technologies in support of the development work on those processes. This is just the beginning of ARM’s commitment to FinFET IP leadership. [03:46]

              This ARM TechCon panel included the following speakers: Moderator: Dr. John Heinlein VP, Marketing, Physical IP Division ARM Panelists: Simon Segars EVP and GM, Processor and Physical IP Divisions ARM Gregg Bartlett SVP & CTO GLOBALFOUNDRIES Dr. Jong-Shik Yoon SVP, Logic Technology Development, Semiconductor R&D Samsung Dr. Shang-yi Chiang EVP & Co-COO TSMC

              There are a number of other ARM specific information about its FinFET efforts in the September 27 report which is in the following major section. Now additional ones from its foundry partners:

              Breathing New Life into the Foundry-Fabless Business Model [ARM’s SoC Design blog, Aug 21, 2012]

              Early last week, GLOBALFOUNDRIES jointly announcedwith ARM another important milestone in our longstanding collaboration to deliver optimized SoC solutions for ARM® processor designs on GLOBALFOUNDRIES’ leading-edge process technology. We’re extending the agreement to include our 20nm planar offering, next-generation 3D FinFET transistor technology, and ARM’s Mali™ GPUs.
              Our collaboration with ARM goes back many years, and its evolution parallels some of the critical developments in the larger semiconductor industry during the same timeframe. ….

              This early and deep collaboration has resulted in several significant milestones, including the world’s first foundry optimized Cortex-A9 processor, POP™ IP for the Cortex-A9 processor operating at 1.6GHzon our 28nm-SLP technology, and a demonstration of more than 2GHzon our 28nm high-performance technology. This platform builds on the existing ARM Artisan® physical IP platforms for GLOBALFOUNDRIES processes at 65nm, 55nm and 28nm.

              Now we are extending this collaboration to include true joint optimization for 20nm technologies and beyond, as well as a new focus on GPUs, which are becoming increasingly important in today’s smart mobile devices. The TQV strategy has already been scaled to 20nm and is an integral part of our process development, with a 20nm test chip implementation currently running through our Fab 8 in Saratoga County, N.Y.

              And while we are seeing great dividends from this collaboration, the real hard work is only just beginning. We are now leveraging historical synergies from 28nm and 20nm planar technology to enable a smooth migration to next-generation, three-dimensional FinFET technology. One of the well publicized benefits of FinFET technology is its superior low-power attributes. The intrinsic capability of the 3D transistor to operate at a lower Vdd translates to longer battery life, which is heavily sought after in performance-hungry mobile computing applications. Our collaboration is focused tightly on this sweet spot in the market, where designers are looking for the optimum combination of performance, power-consumption, area, and cost. Our co-development work with ARM will enable a faster time to FinFET SoC solutions for customers using ARM’s next generation of mobile SoC IP for both CPUs and GPUs.

              So clearly the foundry-fabless business model is not collapsing, but rather adapting to meet the challenges of today. Success will be a result of much closer joint development at the technology definition level, early engagement at the architectural stage, and a more integrated and cooperative ecosystem – precisely the kind of collaboration that we’re demonstrating with our valued partner ARM.

              Guest Partner Blogger:

              Attached ImageMike Noonen is Executive Vice President, Worldwide Marketing and Sales, for GLOBALFOUNDRIES. In this role, he is responsible for global customer relationships as well as all marketing, sales, customer engineering and quality functions.

              GLOBALFOUNDRIES at ARM Techcon 2012 [Charbax YouTube channel, Oct 30, 2012]

              Talking about the fabrication of ARM Processors, from 28/32nm HKMG to 20nm to upcoming FinFET 14nm process technologies with Subramani Kengeri, Vice President, Technology Architecture, Office of the CTO, Paul Colestock, Director, Strategic Marketing and Srinivas Nori, Director, Marketing, SoC Innovation at GlobalFoundries at ARM Techcon 2012.

              If interested in the GLOBALFOUNDRIES Fireside Chat mentioned here watch the separate video GLOBALFOUNDRIES Fireside Chat at ARM Techcon 2012 [Charbax YouTube channel, Oct 31, 2012] with the following content:

              “The insatiable need for functional and feature integration on to Mobile SoCs, coupled with ever increasing performance demands has challenged the Foundries and Fabless Semiconductor companies alike. While the diminishing geometries of the process technologies have kept pace to address this challenge, the solutions for leakage power dissipation continued to fall behind threatening to thwart the advances in Mobility. The ground-breaking FinFET technology is the right low-power solution and will serve as an inflection point to further enable SoC-level integration and technological advances in this exciting era of Extreme Mobility. The panel will discuss how the next generation of FinFET technology will change the mobile revolution again.”

              Speakers

              Dean Freeman, Research VP, Gartner Research
              Bruce Kleinman, VP, Product Marketing, GLOBALFOUNDRIES
              Subramani Kengeri, Vice President, Technology Architecture Office of the CTO, GLOBALFOUNDRIES
              Srinivas Nori, Director. SOC Innovation, GLOBALFOUNDRIES
              Dipesh Patel, Deputy General Manager of the Physical IP Division, ARM

              TSMC’s information about collaboration with ARM in FinFET space was already included in the second major section (September 27 Report) beginning from ARM and TSMC Collaborate to Optimize Next-Generation 64-bit ARM Processors for FinFET Process Technology [ARM press release, July 23, 2012] part in the text. As an update to that I will include here:  TSMC Accelerates finFET Efforts [SemiMD (Semiconductor Manufacturing and Design), Oct 16, 2012]

              In response to its foundry rivals, Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC) has updated and accelerated its process roadmap. The world’s largest silicon foundry has accelerated its 16nm finFET efforts by one quarter and added a 10nm finFET technology to the roadmap.

              TSMC also plans to take the “modular fin” approach for its 16nm finFET. It is also looking at 450mm fabs at the 10nm node, according to a TSMC executive, who also stressed that collaboration is a key to success. Customers must collaborate earlier in the design cycle and “at a new level,” said Mark Liu, executive vice president and co-chief operating officer at TSMC, during a keynote at the company’s Open Innovation Platform Ecosystem Forum in San Jose, Calif. on Tuesday (Oct. 16). “We need to align strategically.”

              At present, TSMC is ramping up its 28nm process technology. The next process on the roadmap, dubbed CLN20, is a 20nm planar technology. The reference flow for CLN20 is ready and the process is due out in 2013.

              [See: TSMC 20nm and CoWoS™ Design Infrastructure Ready [TSMC press release, Oct 9, 2012]

              Then, as previously announced, TSMC will enter the finFET transistor era. The company’s initial finFET process, dubbed CLN16FF, is being targeted and branded for the 16nm node. TSMC’s 16nm finFET process is slated for risk production in November of 2013, Liu said. Risk production has been accelerated from February of 2014 to November of 2013.

              In an interview after the keynote, Liu said TSMC will take a “modular fin” approach in finFETs. TSMC will marry a 16nm fin with a 20nm backend. “It has 20nm design rules,” he said.

              TSMC will also implement a triple-patterning strategy for 16nm finFETs. The company is also keeping its options open. It is exploring 193nm immersion extensions, extreme ultraviolet (EUV) lithography and multi-beam. “At this point, we have both (193nm extensions and EUV) under development,” he said. “Maybe multi-beam will save the day.”

              TSMC’s 16nm finFET design solutions, including the EDA tools and IP, will be ready by the first quarter of 2013.  “We have pulled in our design enablement solutions,” said Cliff Hou, senior vice president of TSMC, during a separate keynote at the event. The first version of the design solutions, dubbed V0.1, is slated for introduction in January. The second version, V1.0, is due out in October of 2013.

              Meanwhile, during his keynote, Liu presented a slide that denoted CLN10FF, which is a second-generation finFET for the 10nm node.  TSMC’s 10nm finFET process is expected to move into risk productionclose to the end of 2015,” he said.

              Also at 10nm, TSMC is looking to enter the 450mm fab era. It is likely TSMC will have a 450mm fab or pilot line in the second phase of 10nm. “There are no show stoppers,” he said. “All of the equipment companies are developing 450mm.”

              Other foundries have also accelerated their finFET roadmaps. For example, GlobalFoundries Inc. recently rolled out its finFET technology for the 14nm node. GlobalFoundries is taking a “modular fin” approach with its bulk finFET offering, dubbed 14nm-XM. The 14nm-XM combines a 14nm-class fin with its 20nm back-end-of-line (BEOL) interconnect flow.

              By taking the modular approach, the company has accelerated its process roadmap by a year. Early process design kits (PDKs) are available, with customer product tape-outs expected in 2013. Production, which is slated for 2014, will take place within GlobalFoundries’ new 300mm fab in New York.

              Another foundry vendor, United Microelectronics Corp. (UMC), is taking a similar modular finFET approach. UMC licensed finFET technology from IBM. Samsung Electronics Co. Ltd. has yet to elaborate on its finFET strategy.  Meanwhile, Intel Corp. is already ramping up its 22nm process, which is based on finFET transistors. Intel is providing foundry services for select customers, who plan to ship products based on finFETs.

               


              September 27 Report

              In my role, I serve as one of the members of the Global

              Semiconductor Alliance (GSA) Steering Committee on Intellectual Property, where we work to share best practices and continue to improve the IP ecosystem for the benefit of the entire semiconductor industry. As part of this role, I’ve observed a trend in the news speculating on the future of the foundry and IP industry, and I recently posted my thoughts on the GSA blog site, and I’d like to share them with you here as well.

              In 1897, after a journalist erroneously reported the passing of famed author and humorist Mark Twain, Twain replied in his typical wit with the now famous retort: “the rumor of my death has been greatly exaggerated.”  Like the then very alive author, recent reports have speculated on the demise of the foundry and IP business model.  I similarly think such talk is pure nonsense.  Across many metrics the foundry and IP space is alive and well and providing unprecedented capabilities to semiconductor companies. [his factual argumentation for that you can find much below, in the <<sticking with the “Goliath”>> section]

              Dr. John Heinlein, Vice President, Marketing, ARM Physical IP Division on May 16, 2012


              imageTSMC’s View of the Semiconductor IP Ecosystem 

              To understand the semiconductor IP ecosystem one should first understand it via the IP related efforts of far the biggest and most influential foundry, TSMC (as their success most heavily depends on a vibrant and quality IP ecosystem):

              ChipEstimate.com DAC 2012 IP Talks presenter Dan Kochpatcharin on TSMC OIP and IP Quality [chipestimate YouTube channel, June 26, 2012]

              Dan Kochpatcharin, Deputy Director, IP Portfolio Marketing, TSMC. IP Talks presenter with ChipEstimate.com at DAC 2012 in San Francisco. TSMC OIP (Open Innovation Platform alliance ecosystem) and IP Quality. For more information about TSMC , go to: http://www.chipestimate.com/tsmc/

              There are 41 IP partners in the semiconductor IP specific TSMC IP alliance program of TSMC OIP (Open Innovation Platform alliance ecosystem) and also have 20-25 IP partners directly supported but not part of the IP alliance program.

              image

              Among those the winners of the 2011 TSMC IP Partner Award of Year were:

              Note that for such an IP excellency the organisations behind are not big at all. Dolphin Integration SA is a 190 people company. eMemory employs around 200 people as per the award news release. While ARM Holdings Plc had 2,253 full-time employees alltogether at June 30, 2012, considering their Physical IP Division (PIPD) having just 11% of the overall revenue the number of employees there would probably not exceed 300. Artisan Components Inc. (US) acquired by ARM Holdings for not less than 1 billion US$ in Dec 2004 (because of “collaboration between the two companies on ARM’s next-generation MPU core, code-named “Tiger”, in 2005 becoming Cortex-A8) had 72 employees in 1997, so it is likely from historical point of view as well (considering even ARM’s heavy investment later on).

              As far as Synopsys is concerned, 9 months ago it had ~6800 employees, but its portfolio is rather large (implementation, verification, IP, manufacturing and FPGA solutions), and in addition to the Interface IP the company has Analog IP and Memories and Logic Libraries as well in the overall DesignWare IP portolio. To understand that split let’s take the following “Top Interface, Analog, and Embedded Memory IP Vendor” presentation slide from Synopsis Investor Day 2011 presentation, referring to a Gartner, March 2011 report, which is indicating $104.1M interface IP revenue for 2010:image
              which is ~ 7.5% of the overall revenue of Synopsis (having $1.38B for the fiscal year 2010 ending Oct 31, 2010 when it had 6707 employees) which could mean ~500 employees related to Interface IP activities taken proportionally to the revenue.

              And here are the number of titles in TSMC IP portfolio also vs. other foundries:

              image

              See also:
              TSMC Extends Open Innovation Platform™ [TSMC press release, June 7, 2010]
              TSMC Expands IP Alliance to Include Soft IP [TSMC press release, Oct 5, 2010]
              Atrenta and TSMC IP Quality Initiative Gains Broad Industry Acceptance [Atrenta press release, March 5, 2012]: “10 intellectual property (IP) providers have qualified their soft IP for inclusion in the TSMC 9000 IP library using the Atrenta IP Handoff Kit. Those companies, part of TSMC’s Soft-IP Alliance Program, include Arteris, Inc.; CEVA; Chips&Media, Inc.; Digital Media Professionals Inc. (DMP); Imagination Technologies; Intrinsic-ID; MIPS Technologies, Inc.; Sonics, Inc.; Tensilica, Inc.; and Vivante Corporation. The participating companies are able to provide quantitative information to TSMC’s customers regarding the robustness and completeness of their soft or synthesizable semiconductor IP that is part of the TSMC 9000 IP library.
              Imagination Technology Forum: Advanced SoC solutions in cooperation with TSMC [detailed DIGITIMES report, June 28, 2012]: “Not only will we be introducing our latest graphics processing IP, we will also talk about video, displays, multi-threaded cores [Meta SoC Processors], and wireless processors [Ensigma Universal Communications Core Processors (UCCPs)]. We hope that industries can further understand that Imagination is a company that provides complete SoC solutions.
              TSMC Open Innovation Platform® Ecosystem Forum, Technical Presentation Abstracts image[TSMC, Oct 18, 2011]
              ARM Physical IP Overview [ARM presentation, Sept 9, 2011]
              Leveraging Advanced Physical IP to Deliver Optimized SoC Implementations at 40nm and below [ARM presentation, Nov 19, 2010] [Meta SoC Processors]
              ARM Announces Processor Optimization Pack [ARM press release, Nov 9, 2010]

              ARM today announced the immediate availability of the ARM® Cortex™-A9 Processor Optimization Packs (“POPs”).  Processor Optimization Packs leverage ARM Artisan® physical IP to enable customers to achieve technology leading performance or power targets on their Cortex-A9 implementations in the shortest time to market. A silicon-proven POP is available now TSMC(R) 40nm G process technology.  The Cortex-A9 POP on TSMC 40nm LP process technology will be available to customers in January 2011.
              The Cortex-A9 Processor Optimization Packages contain three elements: ARM Artisan optimized logic and memory physical IP for a specific process technology, supported by implementation knowledge and ARM benchmarking.  Combined together the POP allows SoC designers to optimize Cortex-A9 designs for maximum performance, lowest power or to develop customized solutions balancing power and performance for their specific application.

              – Overall semiconductor IP market overview

              The key players listed by the market researcher MarketsandMarkets (with ChipEstimate.com links wherever possible, where “Prime IP Partners” are highlighted in bold) are the following companies:

              ARM Holdings Plc (UK)
              Atmel Corporation
              CAST Inc.
              CEVA Inc. (Israel, Choice IP Partner)
              Coreworks S.A. (Portugal), but see Homepage, Technologies, Products, Rapidity
              Dolphin Integration Inc.
              Imagination Technologies Inc.
              Lattice Semiconductor, but see its IP website
              Mentor Graphics, Inc.
              MIPS, Inc., but see Processor Cores, Interconnect IP, and MIPS Alliance
              MoSys, Inc., but see unparalleled bandwidth performance for next gen networking systems
              NXP Semiconductors N.V
              Rambus, Inc.
              Silicon Image, Inc.
              Synopsys, Inc.
              Tensilica, Inc. (Choice IP Partner)
              Triad Semiconductor, Inc., but see Mixed Signal ASIC, Engagement ModelIP Catalog, ARM Powered VCAs
              VeriSilicon, Inc. (Choice IP Partner)
              exited: Wipro-NewLogic, Inc., but see RivieraWaves (France) as a successor
               
              Notes:
              1. ChipEstimate.com Chip Planning Portal Overview
                The ChipEstimate.com chip planning portal is an ecosystem comprised of over 200 of the world’s largest semiconductor design and verification IP suppliers and foundries. These companies all share in the common vision of helping the worldwide electronics design community achieve greater profitability and success. To date, a diverse global audience of over 27,000 users has joined the ChipEstimate.com community and has collectively performed over 100,000 chip estimations. ChipEstimate.com is a property of Cadence Design Systems, Inc. (NASDAQ: CDNS), the leader in global electronic-design innovation.
              2. Reasons for missing Coreworks S.A, Lattice Semiconductor, Mentor Graphics, Inc., MIPS, Inc., and MoSys, Inc. on the ChipEstimate.com portal are quite diverse. You can find them via the additional linked explanations, typically marked as “but see”.

              Overall the summary of the Semiconductor Intellectual Property Market, Silicon IP Market (2012-2017): Global Forecasts & Analysis [MarketsandMarkets, April 2012] states that:

              The growth trend of the Semiconductor IP market revenue can be observed by the CAGRs over various time periods. The CAGR of the Semiconductor IP market from 1997 to 2002 was 17.82% while the value from 2002 to 2007 stood at 11.54%. Post 2007, the market again picked up growth and the forecasted CAGR from 2012 to 2017 is estimated to be 14.47%. In 2012, the global Semiconductor IP market is estimated to be $2.90 billion. The percentage share of Semiconductor IP industry in the global revenue for semiconductors was approximately between 0.3% and 1.0% over the years; stood at 0.71% in 2011, and is estimated to increase to 0.85% by the end of 2012 and 0.99% by the end of 2017.

              In the Analyst Briefing Presentation of the same report it is stated that:

              Coming to the statistics, in 2011, the global Silicon IP Market stood at $2.25 billion, while the global semiconductor industry revenue was at $315 billion. Both these markets are estimated to reach $2.90 billion and $340 billion respectively by the end of 2012.

              which means that while the global semiconductor industry is expected to grow just 6.3% this year the Semiconductor IP Market is estimated to grow by 28.9% ! So the latter is quite healthy although still a tiny part of the whole industry.

              Gartner presented last year the following, revenue based Semiconductor IP Market view:image
              Source: Synopsis Investor Day 2011 presentation, referring to a Gartner, March 2011 report

              Note that the $231.6M semiconductor IP revenue was just ~15% of the CY2010 overall revenue (~1.5B estimated at max) of Synopsis where Core EDA (Electronic Design Automation) was and is the bulk of the revenue by far: Core EDA revenue was $959M in FY2010 and $980.7M in FY2011. Relative to that the overall Semiconductor IP segment was and is a double digit growth area for Synopsis. Since the company is following a strong “M&A strategy to broaden TAM and provide incremental revenue growth” in non-Core EDA areas the semiconductor IP revenue will probably grow at the same pace in the coming years. Therefore its #2 position will be maintained on this market, especially as it has almost no competitors (only Mentor Graphics IP) among Top 10 (those companies having not less than 71.1% share of market), while the #3 Imagination Technologies’ strongest competitor is the #1 ARM Holdings, as well as the strongest competitor of the #4 MIPS Technologies is the same #1 ARM Holdings.

              So overall the market is quite mature, with well established and strong leaders already having the most of the business for themselves. The #1 ARM Holdings is also having a strong ecosystem of its own, which is providing opportunities for not less than 53 small silicon IP vendors outside the Top 10 as well. See: SoC IP [providers in ARM Connected Community Program].

              I’ve edited a more descriptive list of that in PDF, which you can download from here. Below I’am providing an excerpt from that, with strongest players in ARM’s own ecosystem in the sense of relying on ARM’s Artisan Physical IP via the IPNet Partner Program (denoted by +) and/or TSCM IP Alliance Program (denoted by *):

              Analog Bits*: the leading supplier of low-power, customizable analog IP for easy and reliable integration into modern CMOS digital chips. Our product range includes precision clocking macros such as PLL’s & DLL’s, programmable interconnect solutions such as multi-protocol SERDES/PMA and programmable I/O’s as well as specialized memories such as high-speed SRAMs and T-CAMs.
              Low Power Wide Range PLL – Common Platform 32LP
              Arteris*: Arteris invented Network on Chip technology, offering the world’s first commercial solution in 2006. Arteris connects the IP blocks in semiconductors from Qualcomm, Samsung, TI, and others, representing over 50 System on Chip devices. … Arteris is a private company backed by a group of international investors including ARM Holdings, Crescendo Ventures, DoCoMo Capital, Qualcomm Incorporated, Synopsys, TVM Capital, and Ventech.
              C2C™ Chip to Chip Link™ Inter-chip Connectivity IP
              FlexNoC Network-on-Chip Interconnect IP
              FlexWay Interconnect IP
              Aurora VLSI, Inc. +: provides AMBA specification-based SoC/ASIC IP components, peripherals, subsystems, and platforms. … Aurora provides a full set of popular communications and SoC IP cores for ARM and AMBA Bus-based SoCs.
              AMBA Peripherals- Ethernet, PCI, USB, IEEE1394, memory and flash controllers, interrupt controller, timers, counters, GPIOs, etc 
              AMBA SOC Platform (Configurable)
              AuthenTec*: a leading provider of mobile and network security. … AuthenTec’s products and technologies provide security on hundreds of millions of devices, and the Company has shipped more than 100 million fingerprint sensors for integration in a wide range of portable electronics including over 15 million mobile phones. Top tier customers include Alcatel-Lucent, Cisco, Fujitsu, HBO, HP, Lenovo, LG, Motorola, Nokia, Orange, Samsung, Sky, and Texas Instruments.
              SafeXcel™ IP-06 KASUMI Crypto Core Family
              SafeXcel™ IP-115 HDCP2 Content Protection Crypto Module
              SafeXcel™ IP-123 Secure Platform Crypto Module
              SafeXcel™ IP-154 Public Key Infrastructure Cores
              SafeXcel™ IP-16 3DES Crypto Core Family
              SafeXcel™ IP-160 MACsec Security Engine w/ Classifiers
              SafeXcel™ IP-18 CAMELLIA Crypto Core Family
              SafeXcel™ IP-197 Inline Security Packet Engine
              SafeXcel™ IP-28: Public Key Accelerator Cores
              SafeXcel™ IP-3X AES Crypto Core Family
              SafeXcel™ IP-46 SNOW 3G Crypto Core Family
              SafeXcel™ IP-48 ZUC Crypto Core Family
              SafeXcel™ IP-57 HASH/HMAC Core Family
              SafeXcel™ IP-60 MACsec Frame Engine
              SafeXcel™ IP-62 MACsec/IPsec GCM Packet Engine
              SafeXcel™ IP-76 True Random Number Generator
              SafeXcel™ IP-97 Look-Aside Security Packet Engine
              CEVA, Inc.*: the leading licensor of digital signal processor (DSP) cores, multimedia and storage platforms to leading semiconductor and electronics companies worldwide. … This portfolio includes a family of programmable DSP cores, DSP-based subsystems and application-specific platforms including multimedia, audio, Voice over Packet (VoP), Bluetooth, Serial ATA (SATA) and Serial Attached SCSI (SAS).
              Application Platforms: for Mobile Multimedia Applications
              The Only Silicon-proven Programmable Solution Supporting H.264 codec up to D1 resolution! … Complete, Low-Cost Audio Solution … Complete, Single Processor VoIP Solution
              DSP Cores: The CEVA-X family of cores is based on CEVA’s latest pioneering DSP architecture. This architecture offers best-in-class performance, scalability, and lowest cost-of-development for DSP deployment … CEVA-TeakLite Architecture DSP core.
              System Platforms: Broad set of DSP peripherals extendible through APB … tailored for specific cores of the CEVA-X architecture framework … High performance multimedia platform … CEVA-TeakLite Architecture DSP subsystems
              Chips&Media,Inc. *: video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC and VC-1 from CIF to HD resolution.
              BODA7Series-HD Video Decoder IP
              BODA9Series-Dual HD Video Decoder IP
              CODA7Series-HD Video Codec IP
              CODA9Series-Dual HD Video Codec IP
              Denali Software, Inc. +: Databahn™ products provide optimal control and data throughput for external DRAM (DDR2, DDR3, LPDDR1, LPDDR2) and Flash memory devices.
              Databahn NAND Flash Controller
              Databahn(TM) PCI Express Controller IP Core
              Databahn(TM) SDR/DDR1/DDR2/DDR3/LPDDR2 Solutions
              eMemory Technology Inc. *: focused on the development of logic embedded non-volatile memory (NVM) such as OTP, MTP, and Flash. eMemory has published 186 patents. There are over 120 companies who have implemented our technologies and IP’s worldwide.
              NeoBit
              NeoFlash
              Intrinsic-ID *: semiconductor IP and embedded software products based on Hardware Intrinsic Security. Our solutions revolve around patented Physically Unclonable Function (PUF) technology, where a secret key is extracted like a silicon biometric or fingerprint from silicon hardware directly and only when required.
              Attackers have nothing to find because no key is stored nor present in the power down state. … Headquartered in Eindhoven, The Netherlands, Intrinsic-ID was founded in 2008 as a spin-out of Royal Philips Electronics and has been deployed in Philips’ production environment.
              AES
              HMAC-SHA-256
              iRNG
              Quiddikey™ in Hardware
              SHA-256
              Kilopass *
              XPM: embedded, one-time programmable (OTP) non-volatile memory (NVM). … Over 70 customers have integrated XPM™ in over 200 designs from 180nm to 40nm. Applications range from a few hundred bits for unique ID to prevent cloning to multiple instances of 1Mb for program code storage.
              PLDA, Inc. *: a leading provider of semiconductor intellectual property (IP) specialized in high-speed interconnect protocols and technologies.
              AMBA 2 AHB to PCI Bridge
              AMBA 2 AHB to PCI Express Bridge
              AMBA 2 AHB to USB 3.0 Device
              AMBA 2 AHB to USB 3.0 Host
              AMBA 3 AXI to PCI Express Bridge
              PCI Express IP Core with AXI interface
              Rambus Inc. *: one of the world’s premier technology licensing companies specializing in the invention and design of high-speed memory architectures.
              XDR Memory: architecture … proven in high-volume, cost-competitive applications. Operating at 3.2Gbps, XDR DRAM provides 6.4GB/s of peak memory bandwidth with a single, 2-byte wide device.
              Renesas Technology America, Inc. *
              Renesas Application Specific Products: SoC Architecture for Multimedia Controller Chip. Features: Multiple ARM 9 cores, Graphic Controller on chip, USB on chip, Memory Card Interface, Standard high-performance MCU peripherals, JTAG. Easy to customize with proven architecture and IP.
              Sidense Corp. *: Sidense Corp. provides secure, dense and reliable non-volatile, one-time programmable (OTP) memory IP for use in standard-logic CMOS processes, with no additional masks or process steps required and no impact on product yield. Sidense’s patented one-transistor 1T-Fuse™ architecture  provides the industry’s smallest footprint, most reliable and lowest power Logic Non-Volatile Memory IP solution and offers an alternative solution to Flash, mask ROM and eFuse in many applications.
              SiPROM
              SLP:
              ULP
              Silicon Image GmbH *+
              Multimedia Platform IP: complete system solutions for Mobile Communication including MPEG-4 Encoding and Decoding for video chat and video conferencing applications. For Multimedia the offering incudes solutions for DVD Players and Set Top Boxes. Other leading edge technologies include a broad portfolio of security IPs and IP cores of professional networking applications.
              Silicon Interfaces +
              Silicon Cores – Core to the Intelligent Systems(TM): 12+ IP cores targeted to areas such as Networking, Wireless, Communication and Interconnect, and around 5+ Verification IPs using Industry standard Verification Methodology
              Sonics, Inc. *+:  a pioneer of network-on-chip (NoC) technology and today offers SoC designers the largest portfolio of intelligent, on-chip communications solutions.
              MemMax AMP: an intelligent Dynamic Random Access Memory scheduler designed for use with any AMBA AXI compliant bus fabric and memory controller.
              MemMax Scheduler: an intelligent Dynamic Random Access Memory scheduler designed for use with an OCP compliant memory controller.
              SonicsGN: Sonics’ 4th generation, configurable, on-chip network enabling the design of advanced SoC communications networks using a high-speed scalable fabric topology structure. As the industry’s highest frequency NoC available today, SGN allows SoC designers to deliver high-performance, simultaneous application processing for smart phones, mobile video and tablets.
              SonicsLX: On-chip Network contains a high performance advanced fabric with data flow services for the development of complex SoCs.
              SonicsMX: an actively decoupled, non-blocking, intelligent internal interconnect that enables designers to implement multiprocessor SoC architectures using combinations of similar or heterogeneous processing elements.
              SonicsSX: On-chip Network contains a high performance, advanced fabric and a comprehensive set of data flow services for the development of complex, multicore and multi-subsystem SoCs.
              Synopsys *+:  world leader in electronic design automation (EDA), supplying the global electronics market with the software, intellectual property (IP) and services used in semiconductor design, verification and manufacturing. … Synopsys is headquartered in Mountain View, California, and has more than 70 offices located throughout North America, Europe, Japan, Asia and India.
              DesignWare Cores: Synopsys is a leading provider of high-quality, silicon-proven interface and analog IP solutions for system-on-chip designs. Synopsys’ broad IP portfolio delivers complete interface IP solutions consisting of controllers, PHY and verification IP for widely used protocols such as USB, PCI Express, DDR, SATA, Ethernet, HDMI and MIPI IP including 3G DigRF, CSI-2 and D-PHY. The analog IP family includes Analog-to-Digital Converters, Digital-to-Analog Converters, Audio Codecs, Video Analog Front-Ends, Touch Screen Controllers and more.
              DesignWare System-Level Library: a portfolio of tool-independent transaction-level models (TLMs) for the creation of virtual platforms. Virtual platforms are fully functional software models of complete embedded systems enabling pre-silicon software development and software-driven system validation.

              As one could there 18 silicon IP vendors with very strong (Artisan and/or TSMC IP Alliance) ties in ARM’s own ecosystem, and out of them 5 (AuthenTec, CEVA, Rambus, Silicon Image and Syopsys) are in the Top 10 group of providers.

              With that we could finish the overall semiconductor IP market overview.


              – The CEVA case

              A lot of Silicon IP vendors are highly focussed. Probably the most successful among them is CEVA Inc. (Israel, Choice IP Partner):

              CEVA DSP – Company Introduction [cevadsp YouTube channel, Aug 4, 2011]
              CEVA, Inc. Announces Second Quarter 2012 Financial Results [CEVA press release, July 31, 2012]
              … Total revenue for the second quarter of 2012 was $13.6 million, a decrease of 6% compared to $14.4 million for the second quarter of 2011. Licensing revenue for the second quarter of 2012 was $5.4 million, an increase of 3% compared to $5.2 million reported for the second quarter of 2011. Royalty revenue for the second quarter of 2012 was $7.6 million, compared to $8.3 million reported for the second quarter of 2011. Revenue from services for the second quarter of 2012 was $0.6 million, compared to $0.9 million reported for the second quarter of 2011.
              Gideon Wertheizer, Chief Executive Officer, stated: “The second quarter was the strongest licensing quarter in more than three and a half years, driven by a strategic licensing agreement with a tier 1 handset OEM for a range of LTE handsets and the first agreement for our newest DSP, the CEVA-XC4000 for LTE- Advanced. These latest agreements bring the total LTE design wins for CEVA DSPs to date to more than 20, and form the foundation for future royalty growth. Finally, while the competitive 2G market is experiencing pricing pressure, our volume growth in the lucrative 3G market during the quarter significantly outpaced that of the overall 3G space, as low and mid-range 3G smartphones gain traction.” …
              About CEVA, Inc.
              CEVA is the world’s leading licensor of silicon intellectual property (SIP) DSP cores and platform solutions for the mobile, portable and consumer electronics markets. CEVA’s IP portfolio includes comprehensive technologies for cellular baseband (2G / 3G / 4G), multimedia (HD video, Image Signal Processing (ISP) and HD audio), voice over packet (VoP), Bluetooth, Serial Attached SCSI (SAS) and Serial ATA (SATA). In 2011, CEVA’s IP was shipped in over 1 billion devices and powers handsets from every top handset OEM, including HTC, Huawei, LG, Motorola, Nokia, Samsung, Sony and ZTE. Today, more than 40% of handsets shipped worldwide are powered by a CEVA DSP core. For more information, visit www.ceva-dsp.com. Follow CEVA on twitter at www.twitter.com/cevadsp.
              LTE-A Ref.Architecture [part of the Ceva-XC4000 product page, Feb 20, 2012]
              CEVA-XC4000 multi-mode LTE-Advanced reference architecture
              Based on multiple CEVA-XC4000 processors, CEVA offers a complete multimode LTE-Advanced reference architecture targeting LTE-A Rel-10 Cat-7. The reference architecture was developed together with mimoOn, a member of the CEVA-XCnet partner program and addresses the entire PHY layer requirements.
              Reference architecture highlights:
                • A complete LTE PHY system architecture addressing the entire PHY layer requirements of multiple standards in software including: TD-LTE-A, HSPA+ Rel-9, TD-SCDMA, WiMAX and more
                • Built around CEVA-XC4000 processors with minimal complementary hardware accelerators
                • Offers industry’s most competitive SDR platform in terms of both cost and power consumption
                • Supports maximal throughput of LTE-A Rel-10 CAT-7 UE FDD (DL: 300Mbps, UL: 100Mbps) with up to 8×4 MIMO and carrier aggregation of up to two carrier components to a total of 40MHz channel
                • High operating margins enabling customer differentiation by software
                [See also the related press release, as well as the  CEVA Continues to Dominate DSP IP Market with 90% Market Share [May 14, 2012] press release]

                CEVA is also a best case for the trend determining the future of the semiconductor IP ecosystem, especially with the above “small print” example of a reusable LTE Advanced subsystem. More about the formation of such a trend you can find in the <<sticking with the “Goliath”>> section below.


                – When sticking with the “Goliath”: ARM Holdings Plc

                Then there are a number of vendors with an ecosystem of surrounding IP partners such as ARM Holdings Plc on the higher end (which we’ve already presented in the earlier, “Market Overview” section) and CAST Inc. on the lower one.

                Let’s examine the future of the semiconductor IP ecosystem through the eyes of these two companies. What they can offer strategically to their customers? Why customers are selecting the smaller and much less influential offerings from CAST against the “industry behemoth” ARM? What does it mean for a customer sticking with one against the other?

                Making IP work and getting the right SoC! [Global Semiconductor Alliance (GSA) Intellectual Property blog, July 18, 2012]

                Jack Browne, Vice President, Marketing, Sonics, Inc.

                Designers defining the next generation SoCs are adding more cores in pursuit of the ever increasing user experience. Whether for pacesetting smart phones, WiFi routers, or personal medical devices, making all this IP work as intended in the SoC requires system IP.  System IP includes the on-chip network, performance analysis tools, debug tools, power management and memory subsystems necessary for best in class SoCs. Whether used by the architect in the initial definition of the SoC or the layout engineer finalizing timing for place and route closure, system IP is critical to the design insuring that the capabilities of the SoC will meet the required end user experiences.

                For complex SoCs over 100 IP blocks may be included in a design.  Choices can be tough, with over a hundred IP vendors offering solutions, each with multiple products.  The System IP eases the design burden by supporting both IP blocks and subsystems with the necessary broad range of interface protocols, widths, frequency domains and power domains.

                System IP eases the challenges of maintaining a common software platform over multiple generations of SoC’s, built with varying IP cores and subsystems. Market research firm Semico, forecasts subsystem functions for computing, memory, video, communications, multimedia, security and system resource management. The increased abstraction from subsystems gives productivity benefit (leveraging use of commercial IP blocks) as well as differentiation through the integration of in-house IP blocks with standard industry IP blocks into reusable subsystems. A computing subsystem example would be ARM’s big.LITTLE CPU clusters where ARM does most of the integration ahead of time with the designer doing final configuration of features and/or number of coresAnother example would be faster communication subsystems like LTE advanced subsystems [we have already shown CEVA’s LTE-A Ref.Architecture above as the best example for that]. By customizing a 4G LTE advanced subsystem solution with internal technology, SoC design teams can differentiate from standard IP blocks using their internal expertise while leveraging the shared R&D benefits of merchant 4G IP subsystems.

                With the increasing cost of today’s SoCs, many are designed for multiple markets where not all of the functionality of the SoC is in use.  Many also have multiple usage scenarios within a given market, e.g. music playback on our smartphone. With the importance of battery life, managing the power of a SoC, including the ability to power off unused blocks, gives the best battery life.  Today’s 28nm SoCs are using dozens of power domains and even more clock domains to meet the performance and battery life requirements. By moving to system IP supporting hardware centric control of power transitions, end users will make more use of Dark Silicon (normally powered off) for better battery life as compared to interrupt centric software power management control.

                When starting a new SoC design, your choice of system IP is a key early decision as you have now selected the on-chip network, performance analysis tools, debug tools, power management and memory subsystems available for your design.  Making the right choice can provide a 2x benefit over other choices with regard to performance, power and cost, so make an informed choice.

                Foundry and IP Business Model: Alive and Well [Global Semiconductor Alliance (GSA) Intellectual Property blog, May 16, 2012]

                Dr. John Heinlein, Vice President, Marketing, ARM Physical IP Division

                … The IP ecosystem … is diverse and vibrant, with today’s IP providers offering many IP types, spanning a wide range of power, performance and area tradeoffs.  As an example, at 45 and 40nm various industry databases list between 450-620 licensable IP blocks available.  Furthermore, the latest IP developments at 45nm and 28nm include extensive power management capabilities, cost tradeoffs and implementation options that give designers choices for their chip.  Only through this ecosystem diversity can we have the rich and competitive landscape to address the many market segments the industry serves.

                Major technology investments are occurring across the foundry space, with new leading-edge R&D investments in fundamental process technology being made.  These investments span major companies like IBM, TSMC, Samsung, GLOBALFOUNDRIES, research consortia like IMEC and even new entrants like SuVolta, all of which are driving for aggressive technologies.  Today, 32 and 28nm products are in production and many more ramping to production.  Following that, there is a range of solutions already announced at 20nm that deliver the next node of planar bulk CMOS scaling.  Furthermore, the industry has clearly shown its commitment to investing in the next wave of 20nm and 14nm solutions beyond bulk ranging from FinFET to fully depleted SOI. …

                Clean Sweep at 28nm for ARM Artisan Physical IP [GSA Intellectual Property blog, Oct 11, 2011]

                John A. Ford, Director of Product Marketing, Physical IP Division, ARM

                On October 6th, UMC announced the selection of the ARM® Artisan® Physical IP Platform for the UMC foundry sponsored IP program. This new platform for UMC’s 28nm high-K metal gate (HKMG) process is a natural continuation of the long standing relationship between ARM physical IP division and UMC. ARM Artisan IP has been successfully used in millions of SoCs produced at UMC for more than 10 years on 180nm, 130nm, 90nm, 65nm and 55nm process technologies. The addition of UMC to ARM’s family of 28nm Physical IP platforms has a larger meaning than just a high quality set of IP on a technology-leading process. ARM Artisan IP is now the only physical IP platform available at all four of the 28nm commercial foundries in the world: TSMC, UMC, GLOBALFOUNDRIES, and Samsung.

                This makes good sense considering ARM’s expertise in physical IP optimization and years of establishing early foundry engagement on advance node IP development. ARM started work on physical IP for HKMG processes way back in 2008 with test chips and process qualification chips for IBM’s 32nmLP process. 32nmLP process was the first commercially available HKMG process and is now in high volume production at Samsung for smart phone, tablet and other applications. With millions of production SoCs at 32nm, 28nm is actually the 2nd generation of HKMG IP from ARM and includes all the critical design technique learning from 32nm development and production. ARM is deploying a full platform of standard cells, logic products, memory compilers and interface products at 28nm. Customers can benefit from being able to use consistent IP at all four foundries for the development of their SoC. With ARM’s exhaustive silicon validation process, customers have the assurance, peace of mind and confidence that only comes for using ARM IP.

                We’re not stopping there. ARM is now actively developing 20nm physical IP at both IBM and TSMC, with 5 test chips taped out starting in 2009 and several more planned for 2012 and 2013. By engaging early with foundries and developing IP in parallel with the process development, ARM ensures that designers can achieve the full entitlement of the technology, with a high degree of manufacturability. Foundries engage with ARM as a partner for early physical IP because of the long experience we have in developing physical IP on advanced process including CMOS SiON, CMOS HKMG and SOI. …

                ARM big LITTLE processing: Saving Power through heterogeneous multiprocessing and task content migration [chipestimate YouTube channel, June 18, 2012]

                Brian Jeff Product Manager at ARM. IP Talks speaker with ChipEstimate.com at DAC 2012 in San Francisco. ARM big LITTLE processing: Saving Power through heterogeneous multiprocessing and task content migration.
                From: Enabling Mobile Innovation with the Cortex™-A7 Processor [ARM whitepaper for TechCon 2011 by Brian Jeff, Oct 15 2011]
                Market requirements for high-end mobile
                High-end smartphones require high performance applications processors and graphics processors, but instantaneous performance requirements are highly elastic. During web browsing, for example, peak performance is required when pages are first rendered, but much lower levels of processor performance are required when reading or scrolling down a page. Similarly, applications have varying levels of performance requirements, typically requiring very high performance during launch, and low to moderate levels of required performance during at least some portion of runtime. For voice calls, the level of performance required by the applications processor is quite low, even on a high-end smartphone.
                Given the wide range of required performance, it would be ideal if the phone could use a very power efficient CPU some of the time, and migrate the context to a high performance CPU at other times. ARM has been researching this idea for several years, and has specifically designed the Cortex-A7 CPU not only to ideally fit all but the high-end performance requirements of a high-end smartphone, but also to be able to connect tightly with the larger and higher performance Cortex-A15 CPU in a coherent system. When connected together through AMBA Coherency Extension (ACE) interface a Cortex-A15 CPU cluster can be connected with a cluster of Cortex-A7 CPUs in a processor complex with a single memory map, hardware managed cache coherency, and the ability to run workloads on the large CPU cluster or small CPU cluster depending on instantaneous performance requirements. This concept created by ARM is called big.LITTLE processing.

                image

                big.LITTLE Processing
                Big.LITTLE refers to the coherent combination of High Performance and Power Efficient ARM CPUs A platform that contains both Cortex-A15 (big) and Cortex-A7 (LITTLE) can execute across a wider performance range with better energy efficiency than a single processor. Hardware coherency between Cortex-A15 and Cortex-A7 enables distinct big.LITTLE use models, either migrating context between the big and little clusters, or OS aware thread allocation to the appropriately sized CPU or CPUs. The CCI-400 cache coherent interconnect enables an extremely fast context migration between the big and little CPU clusters. Finally, software views the big and LITTLE CPU clusters identically, and transitions are managed automatically by OS power management or directly by the OS. The Net result of big.LITTLE power management is a platform with the peak performance of the Cortex-A15, and average power consumption closer to the Cortex-A7. This enables significantly higher performance at lower power than today’s high-end smartphones. The concept of big.LITTLE processing is only briefly introduced here; a more complete description of the ardware, software, and system implementation of big.LITTLE processing is covered in other TechCon resentations.
                From: Big.LITTLE Processing with ARM Cortex™-A15 & Cortex-A7 [ARM whitepaper by Peter Greenhalgh, Sept 15 2011]
                In general, there is a different ethos taken in the Cortex-A15 micro-architecture than with the Cortex-A7 micro-architecture.  When appropriate, Cortex-A15 trades off energy efficiency for performance, while Cortex-A7 will trade off performance for energy efficiency.  A good example of these micro-architectural trade-offs is in the level-2 cache design.  While a more area optimized approach would have been to share a single level-2 cache between Cortex-A15 and Cortex-A7 this part of the design can benefit from optimizations in favor of energy efficiency or performance.  As such Cortex-A15 and Cortex-A7 have integrated level-2 caches.
                Table 1 illustrates the difference in performance and energy between Cortex-A15 and Cortex-A7 across a variety of benchmarks and micro-benchmarks.  The first column describes the uplift in performance from Cortex-A7 to Cortex-A15, while the second column considers both the performance and power difference to show the improvement in energy efficiency from Cortex-A15 to Cortex-A7.  All measurements are on complete, frequency optimized layouts of Cortex-A15 and Cortex-A7 using the same cell and RAM libraries. All code that is executed on Cortex-A7 is compiled for Cortex-A15.
                  Cortex-A15 vs Cortex-A7 Performance Cortex-A7 vs Cortex-A15 Energy Efficiency
                Dhrystone 1.9x 3.5x
                FDCT 2.3x 3.8x
                IMDCT 3.0x 3.0x
                MemCopy L1 1.9x 2.3x
                MemCopy L2 1.9x 3.4x

                Table 1 Cortex-A15 & Cortex-A7 Performance & Energy Comparison

                It should be observed from Table 1 that although Cortex-A7 is labeled the “LITTLE” processor its performance potential is considerable.  In fact, due to micro-architecture advances Cortex-A7 provides higher performance than current Cortex-A8 based implementations for a fraction of the power.  As such a significant amount of processing can remain on Cortex-A7 without resorting to Cortex-A15.

                big.LITTLE Task Migration Use Model
                In the big.LITTLE task migration use model the OS and applications only ever execute on Cortex-A15 or Cortex-A7 and never both processors at the same time.  This use-model is a natural extension to the Dynamic Voltage and Frequency Scaling (DVFS), operating points provided by current mobile platforms with a single application processor to allow the OS to match the performance of the platform to the performance required by the application.
                However, in a Cortex-A15-Cortex-A7 platform these operating points are applied both to Cortex-A15 and Cortex-A7.  When Cortex-A7 is executing the OS can tune the operating points as it would for an existing platform with a single applications processor.  Once Cortex-A7 is at its highest operating point if more performance is required a task migration can be invoked that picks up the OS and applications and moves them to Cortex-A15.
                This allows low and medium intensity applications to be executed on Cortex-A7 with better energy efficiency than Cortex-A15 can achieve while the high intensity applications that characterize today’s smartphones can execute on Cortex-A15.

                image

                An important consideration of a big.LITTLE system is the time it takes to migrate a task between the Cortex-A15 cluster and the Cortex-A7 cluster.  If it takes too long then it may become noticeable to the operating system and the system power may outweigh the benefit of task migration for some time.  Therefore, the Cortex-A15-Cortex-A7 system is designed to migrate in less than 20,000-cycles, or 20-microSeconds with processors operating at 1GHz.
                big.LITTLE MP Use Model
                Since a big.LITTLE system containing Cortex-A15 and Cortex-A7 is fully coherent through CCI-400 another logical use-model is to allow both Cortex-A15 and Cortex-A7 to be powered on and simultaneously executing code.  This is termed big.LITTLE MP, which is essentially Heterogeneous MultiProcessing.  Note that in this use model Cortex-A15 only needs to be powered on and simultaneously executing next to Cortex-A7 if there are threads that need that level of processing performance.  If not, only Cortex-A7 needs to be powered on.
                big.LITTLE MP is compelling because it enables threads to be executed on the processing resource that is most appropriate.  Compute intensive threads that require significant amounts of processing performance, as their output is user visible, can be allocated to Cortex-A15.  Threads that are I/O heavy or that do not produce a result that is time critical to the user can be executed on Cortex-A7.
                A simple example of a non-time critical thread is one associated with e-mail updates.  While web browsing the user will want email updates to continue, but it does not matter if they are done at CortexA15 performance levels or Cortex-A7 performance levels.  Since Cortex-A7 is a more energy efficient processor it makes more sense to take a LITTLE longer, but consume less battery life.
                Finally, as a fully coherent system can create a significant volume of coherent transactions, Cortex-A15, Cortex-A7 and CCI-400 have been designed to cope with worst case snooping scenarios.  This includes the case where a Mali™-T604 GPU is connected to one of the I/O coherent CCI-400 ports and every transaction is snooping Cortex-A15 and Cortex-A7 at the same time as Cortex-A15 and Cortex-A7 are snooping each other.
                From Combining large and small compute engines – ARM Cortex-A7 [by Brian Jeff on ARM SoC Design blog, Oct 19, 2011]
                The fourth and final thing is to ensure these engines work with a regular transmission.
                We needed to ensure there was a simple software approach to controlling the big.LITTLE switch consistent with power management mechanisms already in place. Current smartphones and tablet devices make use of Dynamic Voltage and Frequency Scaling (DVFS) and multiple idle modes for individual CPU cores and IP blocks in the application processor SoC. Our implementation of big.LITTLE modifies the back end of the driver which controls the processor’s DVFS operating point (for example cpu_freq in Linux/Android). Instead of three or four DVFS operating points, the driver now is aware of two CPU clusters each potentially with three or four independent voltage and frequency operating points, extending the range of performance tuning that existing smartphone power management solutions use. A big.LITTLE CPU cluster can be operated in a pure switching mode, where only one CPU cluster is active at a time under control of the DVFS driver, or a big.LITTLE heterogeneous multiprocessing mode where the OS is explicitly controlling the allocation of threads to the big or little CPU clusters and is thus aware of the presence of the different types of cores.

                ARM Cortex-A7 launch — Intro Simon Segars, President ARM Inc [US] [ARMflix YouTube channel, Oct 19, 2011]

                image

                ARM Cortex-A7 launch — Presentation, Mike Inglis, EVP & GM ARM Processor Division [ARMflix YouTube channel, Oct 19, 2011]

                The efficiency of the ARM architecture is the reason why ARM processors use less power and occupy a smaller footprint. The Cortex-A7 processor occupies less than 0.5mm2, using 28nm process technology, and provides compelling performance in both single and multicore configurations. Used as a stand-alone processor, the Cortex-A7 will deliver sub-$100 entry level smartphones in the 2013-2014 timeframe with an equivalent level of processing performance to today’s $500 high-end smartphones.

                image

                imageCortex-A7: Redefining Energy-Efficiency (DMIPS/mW)

                • Most energy-efficient applications processor
                  ƒ- 5x the energy efficiency of mainstream phones
                • ƒPerformance to handle common workloads
                  ƒ- >2x the performance of mainstream phone
                • Feature set and software compliant with Cortex-A15
                  ƒ- Full backward compatibility
                  ƒ- Scalable and extensible
                • Up to 20% more performance while consuming 60% less power

                From: Enabling Mobile Innovation with the Cortex™-A7 Processor [ARM whitepaper for TechCon 2011 by Brian Jeff, Oct 15 2011]
                The Cortex-A7 processor was designed primarily for power-efficiency and a small footprint. The design team based the pipeline on the extremely power efficient Cortex-A5 CPU, then added microarchitecture enhancements to increase performance and architectural enhancements to deliver full software compatibility with the Cortex-A15 CPU. These architectural enhancements include support for virtualization and 40-bit physical address space, and AMBA® 4 bus interfaces. Virtualization and large address space are unusual features for so small a CPU, but are critical to present a software view of the Cortex-A7 that is identical to the Cortex-A15 high-end CPU.
                Like the Cortex-A5, Cortex-A9, and Cortex-A8 processors that came before it, the Cortex-A7 processor is a full ARM v7A CPU, with support for the Thumb®-2 instruction set, optional 32-bit/64-bit floating point acceleration and optional NEON™ 128-bit SIMD architectural blocks. The Cortex-A7 also includes support for TrustZone® to enable secure operating modes which are increasingly important in modern mobile OEM designs. To bring higher scalability, the Cortex-A7 is also configurable as a multicore processor, supporting 1-4 cores in a coherent cluster.
                The Cortex-A7 is a simple in-order pipeline with significant but not complete dual-issue capability; however the careful choice of design features has enabled the performance of a single Cortex-A7 core to outperform the full dual-issue Cortex-A8 CPU on some important benchmark tests like web browsing, while consuming up to 60% less power.

                image

                Cortex-A7 Microarchitecture
                The roadmap below shows the legacy of Cortex-A class CPU designs, beginning with the Cortex-A8. In that design, ARM introduces the NEON SIMD architectural extension, and implemented a 2-way superscalar CPU that brought significant performance enhancements over the single-issue ARM11™. The Cortex-A9 extended the Cortex-A8 by bringing in MPCore capability for 1 to 4 CPU’s with cache coherency managed efficiently by a snoop control unit. The Cortex-A9 also introduced performance enhancements inside the core that brought a 20-30% performance increase over Cortex-A8 for a single core.
                image
                Cortex-A7 makes use of a simple 8-stage in-order pipeline, extended to include dual-issue capability on a reduced range of data-processing and branch instructions. Increased dual-issuing coupled with other microarchitectural improvements allow the Cortex-A7 to reach very good levels of performance with very low power consumption.
                image
                Other performance enhancing features include an integrated L2 cache, which reduces latency to L2 memory and external memory. The integrated L2 cache simplifies OS support as it uses system mapped registers and can be managed using CP15 operations rather than the memory mapped registers needed for an external L2 cache. Integrating the L2 cache controller also reduces the amount of area consumed by an external controller and enables a tighter integration of the controller with internal bus structures.
                The L2 cache controller itself was designed with low power in mind. The mechanism for looking up tags in the cache RAM includes consecutive tag followed by data lookup; similarly, the associativity is fixed at 8-way to balance performance against lookup energy. External requests are triggered on an L2 miss, rather than on speculative requests, to reduce energy.
                There are branch prediction improvements as well: the branch target instruction cache (BTIC) caches fetches after a direct branch and hides the branch shadow on tight loops.
                There are several improvements in memory system performance. The Load-Store path has been increased to 64-bits from the 32-bit path in the Cortex-A5. The external bus structure has been upgraded to 128-bit AMBA4 to improve bandwidth and introduce support for coherency extension beyond the 1-4 SMP cluster using AMBA 4 ACE.
                Energy Efficiency Features of the Microarchitecture
                There are several features of the L1 Memory system which reduce the power consumption of the CPU or the system. The merging Store-buffer after the write stage reduces data cache lookups. The 2-way set associative instruction cache trades off the slightly improved hit rate of a 4-way set associative cache for the reduced power on each lookup.
                Memory System Tuned to Minimize memory latency
                There are several performance optimizing features in the memory system. The address generation unit is shifted one stage back in the pipeline to enable a single cycle load-use penalty. The design team increased TLB size to 256 entries, up from 128 entries for the Cortex-A5 and Cortex-A9; this reduces page walks saving power and significantly improves performance for large workloads like web browsing with large data sets that span a large number of pages. Also, page tables entries can be cached in L1, improving the speed of page table walks on TLB misses. The bus interface unit has support for multiple outstanding read and write transactions. Finally, the physically indexed caches enable efficient OS Context switching.

                ARM Cortex-A7 launch — big.LITTLE demonstration, Nandan Nayampally, Director, Product Marketing [ARMflix YouTube channel, Oct 19, 2011]

                ARM Expands Processor Optimization Pack Solutions for TSMC 40nm and 28nm Process Variants [ARM press release, April 16, 2012]
                A Processor Optimization Pack solution is composed of three elements necessary to achieve an optimized ARM core implementation. First, it contains ARM Artisan® Physical IP logic libraries and memory instances that are specifically tuned for a given ARM core and process technology.
                This Physical IP is developed through a tightly coupled collaboration with ARM processor engineers in an iterative process to identify the optimal results. Second, it includes a comprehensive benchmarking report to document the exact conditions and results ARM achieved for the core implementation. Finally, it includes a POP Implementation Guide that details the methodology used to achieve the result, to enable the end customer to achieve the same implementation quickly and at low risk.
                “A single POP product can be applied to energy-efficient mobile, networking or even enterprise applications, providing a wide range of flexibility for ARM SoC partners to optimize performance and energy-efficiency while reducing risk in their designs,” said Simon Segars, executive vice president and general manager, Processor and Physical IP Division, ARM. “Only ARM can offer a complete roadmap of Processor Optimization Pack implementation solutions so deeply integrated and tightly aligned with ARM processor development activities now and into the future.”
                The summary below describes the existing and newly announced POP products for TSMC processes. ARM also incorporates the POP optimizations in hard macros of Cortex cores.
                POP availability by process technology
                TSMC 40LP
                TSMC 40 LP high speed options
                TSMC 40 G
                TSMC 28 HPM
                TSMC 28 HP
                ARM Cortex™-A5 Existing
                Cortex-A5
                New
                     
                Cortex-A7
                New
                Cortex-A7
                New
                 
                Cortex-A7
                New
                 
                Cortex-A9 Existing
                Cortex-A9
                New
                Cortex-A9 Existing
                Cortex-A9
                New
                Cortex-A9
                New
                     
                Cortex-A15
                New
                Cortex-A15
                Upcoming

                ARM Announces Cortex-A15 Quad-Core Hard Macro [ARM press release, April 17, 2012]
                Power-optimized implementation of quad-core hard macro on leading 28nm process
                ARM today announced the availability of a high performance, power-optimized quad-core hard macro implementation of its flagship ARM® Cortex™-A15 MPCore™ processor.  
                The ARM Cortex-A15 MP4 hard macro is designed to run at 2GHz and delivers performance in excess of 20,000DMIPS, while maintaining the power efficiency of the Cortex-A9 hard macro. The Cortex-A15 hard macro development is the result of the unique synergy arising from the combination of ARM Cortex processor IP, Artisan® physical IP, CoreLink™ systems IP and ARM integration capabilities, and utilizes the TSMC 28HPM process.
                The low leakage implementation, featuring integrated NEON™ SIMD technology and floating point (VFP), delivers an extremely competitive balance of performance and power and is ideal for wide array of high-performance computing applications for such as notebooks through to power-efficient, extreme performance-orientated network and enterprise devices. 
                The hard macro was developed using ARM Artisan 12-track libraries and the recently announced Processor Optimization Pack™ (POP) solution for the Cortex-A15 on TSMC 28nm HPM process. This follows the recent announcement of a broad suite of POPs for all Cortex-A series processors (see ARM Expands Processor Optimization Pack Solutions for TSMC 40nm and 28nm Process Variants, 16th April 2012)
                Full configuration and implementation details will be presented at the Cool Chips conference (18-20 April) in Yokohama, Japan. Further information is contained in an accompanying blog.
                “For SoC designers looking to make a trade-off between the flexibility offered by the traditional RTL-based SoC development strategy and a rapid time to market, with ensured, benchmarked power, performance and area, an ARM hard macro implementation is an ideal, cost-effective solution,” said Jim Nicholas, vice president of Marketing, processor division, ARM. “This new Cortex-A15 hard macro is an important addition to our portfolio and will enable a wider array of partners to leverage the outstanding capabilities of the Cortex-A15 processor.”
                See also:
                Squaring the circle – Optimizing power efficiency in a Cortex-A15 processor [Haydn Povey on SoC Design blog of ARM, April 17, 2012]
                Simplifying SoC’s with Hard Macros – New solutions for old problems [Haydn Povey on SoC Design blog of ARM, Oct 20, 2011]: “For me, the most important aspect of this talk was the public announcement of the availability of a new Cortex™-A5 Hard Macro for the TSMC 40nm Low Power node (40LP) which can achieve a whopping speed of over 1GHz in a tiny footprint of just 1mm2. … there will always be partners who need the full flexibility of RTL and POPs, but there is also a group for whom having a pre-integrated and hardened ready to run solution out of the box is the best route to market.”
                –  Hard Macro Processors [ARM product page, April 17, 2012]
                The ARM Hard Macro portfolio offers performance and power optimized hard macrocell implementations of the Cortex™-A series processors. For SoC designers looking to make a trade-off between the multifaceted flexibility offered by the traditional RTL based SoC development strategy and the significant costs and efforts it involves, the ARM Hard Macro portfolio is an exciting alternative that enables higher profitability through benchmarked PPA (Performance, Power, and Area), design risk reduction and faster time to market.

                ARM Hard Macros are available in a number of different implementation options with more being added.
                Currently the following options are available.
                Processor TSMC 40LP TSMC 40G TSMC 28HPM
                Cortex-A5 Single-core X    
                Cortex-A9 Dual-core   X  
                Cortex-A15 Quad-core     X
                Processor Optimization Pack™ (POP) solutions targeting ARM Cortex™ processors [ARMflix YouTube channel, April 16, 2012]
                ARM Artisan Physical IP Delivers Optimized Performance and Energy-Efficiency for ARM® Cortex™-A5, Cortex -A7, Cortex-A9 and Cortex-A15 cores.

                ARM Holdings Management Discusses Q2 2012 Results – Earnings Call Transcript [Seeking Alpha, July 25, 2012]

                If I look at physical IP, the story here is our physical IP is being used right across the different sectors that ARM’s processors are used in. We’re continuing with the processor optimization package activity. It was a record quarter for POPs. The best quarter we’ve had. So total of over 32 POPs sold now, still about a 50% attach rate with Cortex-A licensees, so that’s good in terms of generating royalty for the future.

                image

                [Note that here are only 13 companies shown out of those 32 POP licensees.]

                And also good in terms of generating royalty for the future is that this quarter, we had 4 new fabless semiconductor companies adopting ARM physical IP for their 28nm designs and beyond. So that is good for royalty growth going forward.

                Note: On the very first “Q2 2012 Highlights” slide one could see the following overall split:

                image

                The overall 77% share of processor division comprised of 31% licensing (the lighter blue)and 47% of royalties. So that is a pretty mature part of the business overall, although the Mail GPU part of it is still developing:

                Let’s — I should just highlight, we’ve got on the slide, of course, millions now of Mali devices as well, are going into those Cortex-A-based chips. And as far as Mali is concerned, then we are very much on track for the 100 million-plus units that we expect to deliver this year.

                as around 180 million Cortex-A units were shipped in the first half alone (see the graph in the next exerpt from the earnings call).

                The “Revenue Split Analysis” slide from the Appendix, however, is showing that due to the steadily growing application processor business (simply indicated Processor Division, PD) the share of the Physical IP business (simply indicated Physical IP Division, PIPD) was not growing for the last four years:

                image

                With extremely high interest in upcoming technologies of 28nm and beyond more and more Cortex licensees will (should) exploit the POP opportunity. Here is the low-end SoC market leader, MediaTek (Taiwan) example of its upcoming flagship products which should definitely use PoP as well for such a tight delivery schedule (considering the just 10 months availability of Cortex-A7 for licensing, i.e. ~15 months relative to Jan’13 SoC delivery vs. 2-3 years which were required previously):

                MediaTek a product roadmap leaked: Quad-core code-named MT6588 [MTK Smartphones Network (MTK手机网), July 27, 2012]
                Update: later was renamed and came to market as MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [this same blog, Dec 12, 2012]

                From a recently obtained electronic forum information abroad we see that the MT6585 code communicated earlier for the quad-core MediaTek smartphone chipset is wrong. The true model code is MT6588. It is built on the 28nm process in order achieve higher performance level than the dual-core MT6577 technology.
                MT6588 has a 4-core CPU [Cortex-A7 (!), see on the second slide below] clocked at 1GHz [1.XGHz rather, see the included slides below, as well the latest rumor about that being 1.7GHz or 1.5GHz], supports dual-channel at maximum 1066Mbps, has an integrated multimode modem for WCDMA [+ it is delivering HSPA+ WCDMA performance (!) vs just HSPA with MT6577/75, see the first slide below] and TD (!), that is it can support both Unicom [latest upgrade to HSPA+ service, see here] and China Mobile 3G network, supports an up to 13 MP camera and 1080P video playback. It finally has a GPU upgrade with SGX544, doubles the resolution to 1280×800 HD level, and has 32KB L1 cache and 1MB L2 secondary cache.
                Along the MT6588 there is a 28nm dual-core version, MT6583 on the MediaTek 2012 product roadmap. From the chipset parameters it is evident that MT6583 is a scaled down version of MT6588. It has 2 cores less, the camera support is 8MP, the video decoder is of 720P level, and the resolution is down to 854×480.
                It is understood that MT6588 and MT6583 will be in production in the first quarter of 2013, early next year the fastest.

                The MediaTek product roadmap

                MTK MT6588 chip Introduction

                MediaTek to launch quad-core smartphone solutions in 1Q13, says paper [DIGITIMES, Aug 6, 2012]

                MediaTek is expected to launch its first quad-core smartphone solution, the MT6588, in the first quarter of 2013, according to a Chinese-language Liberty Times report. The MT6588 features a quad-core 1.5GHz or 1.7GHz Cortex-A7 CPU, supporting WCDMA and TD-SCDMA technologies.

                The MT6588, which features a 13-megapixel camera, also supports 1080p video playback and a display resolution of 1280 by 800 pixels. The chip will be built using a 28nm process, the paper said.

                Additionally, MediaTek will also roll out a 28nm dual-core solution, the MT6583, during the same quarter. While the dual-core CPU of the MT6853 will also run at 1.5GHz or 1.7GHz, the chip will support a resolution of 854 by 480 pixels targeting a segment different from that of the MT6588, the paper indicated.

                Back to: ARM Holdings Management Discusses Q2 2012 Results – Earnings Call Transcript [Seeking Alpha, July 25, 2012]

                imageOne thing we are seeing is the value coming through in mobile, generally, the increasing number of smartphones, and within the smartphones themselves, an increasing number of Cortex-A products. And you can see a little histogram halfway down the slide, the top bar there is the ARM11. So ARM11 is still accounting for 40%, roughly, of the apps processors. And the Cortex-A is accounting for, roughly, 60% of the apps processors. But within that Cortex-A, you can see dual-core Cortex-A increasing significantly if you compare the situation with a year ago. And that’s good news from a value point of view for ARM as royalty, because typically these chips are more expensive. So single-core moving to dual-core and quad-core is a good trend for us. And note also, the underlying growth in sheer volume of our apps processors in smartphones. Don’t forget, with all this gloom and doom around, smartphones continues to be an area of significant growth for the business, and we’re looking forward to 30% thereabout growth in smartphones year-on-year so — for the year as a whole.
                ARM in MCU and Internet of Things
                imageGrowing standardisation around ARM in Microcontrollers
                – More than 100 companies have now licensed Cortex-M class processors mainly for microcontrollers, smart sensors and smartcards
                – Cortex-M0+ is ARM’s most energy efficient processor for microcontrollers
                Collectively, if you look at the line cards from the ARM partners, there are over 1,400 different ARM microcontroller products that you can go out and buy from ARM partners today. And that’s going to be a much bigger number by the time we’re all of that licensing that we’ve been doing gets into Silicon production.
                Earlier this year, we launched the Cortex-M0+ product … And again, at the Freescale technology forum, we saw an excellent demonstration of that power efficiency, where they literally had an ARM-powered charger, crank it up with a crank handle, charged a few capacitors up in the range of different microcontrollers and of course, the Cortex-M0+ went on and on and on. So that’s a great product.
                As far as the range of opportunities is concerned, it’s huge, and we’re starting to get design ins and as we start to get design ins, so more and more semiconductor companies are jumping onto the ARM-based microcontroller party. And they’re making these decisions in order to position themselves for the Internet of Things way.
                imageInternet of Things brings new opportunities
                – Combining radio technology with ARM-based microcontrollers and sensors
                – Huge range of applications, billions of opportunities
                – New products announced from Freescale, NXP and Toshiba in Q2

                In terms of volume shipments, at the moment then we saw another great quarter, where if we look year-on-year on microcontroller shipments up about 20% compared with industry shipments, up about 8%.

                Freescale: History & Future of “Internet of Things” – Design West (ESC) 2012 [ARMflix YouTube channel, March 28, 2012]
                Jim Trudeau, Solutions Technical Marketing from Freescale on the Cortex-M0+, the Internet of Things and Freescale’s Kinetis L Series
                See more: The Internet of Things, the ultimate mashup [Jim Trudeau on Software Meets Silicon blog of Freescale, April 17, 2012], published on ARM blog as “The Internet of Things, a Triad of Partners, and the Singularity of Change
                Implementing connectivity is where a company like Motomic Software comes into play. They bring Human Machine Interface (HMI) capability to a new arena. With connectedness comes the need for HMI to get smarter, to display what we really need to know when we need to know it in better ways. Take the lowly thermostat – as simple as its task, a traditional digital thermostat UI is typically confusing to use. A modern, simple UI in a “learning” thermostat can be quite simple. The contrast in complexity is startling as shown in Figure 1.
                Attached Image
                Figure 1: Contrasting Digital Thermostat UI
                Motomic Embedded Software Tools for IOT – Design West (ESC) 2012 [ARMflix YouTube channel, March 28, 2012]
                Motomic tells us about embedded software tools for applications focusing on Internet of Things, plus a demo of an embedded browser and media grid. http://www.motomicsoftware.com/
                See more: A Face for the Internet of Things [Mike Gee, CEO of Motomic Software, Inc. as a guest blogger on Embedded blog of ARM, June 11, 2012 ]
                … Motomic has created two browsers. Both browse and render HTML/CSS. Motomic’s µButterfly “microbrowser” runs in as little as ~320 KB Flash and 109 KB RAM. The Butterfly “minibrowser” is based on Qt, it supports features such as TrueType fonts, anti-aliasing and alpha blending. It requires 6+ MB of Flash. The RAM requirement depends on screen size and content requirements, starting around ~1 MB.
                Attached Image
                Both leverage the very low power requirements and very small footprints of ARM’s Cortex-M0+ and Cortex-M4 microprocessors that are too small to run a web browser such as WebKit, Chrome, Mozilla, etc. These small processors can now accurately render HTML/CSS content previously reserved for higher-end processors.
                Qt on Future’s WVGA display [MotomicSoftware YouTube channel, July 9, 2012]
                Nokia Qt for Freescale’s MQX real-time operating system on Kinetis K70 @ Future Electronics’ WVGA (800×480) PIM (Passive Intermodulation http://en.wikipedia.org/wiki/Intermodulation#Passive_Intermodulation) displays …. By adding Qt to MQX, you can: develop Qt-based applications for MQX, begin with the latest prebuilt, prevalidated, preintegrated Qt version, ready for your first deployment on one or more hardware platforms—you don’t need to build Qt, add splash screens with the world’s fastest animations, deploy Qt applications to your embedded devices automatically, leverage hardware optimizations and future-proof your hardware platforms. Motomic also lets you add media to MQX, for example advertisements or instruction videos. You can add social networking, games and browser functionality to your applications and products. Motomic helps you distribute your Qt application across networks.
                Development for the IoT is also being boosted by the Embedded Software Store. Motomic’s browsers and hundreds of other components for developing embedded software are accessible. Pre-built components allow solutions to be assembled more rapidly and with lower project risk. Complex systems can now be built rapidly by adding pre-built components.
                Innovative solutions like the Embedded Software Store (source of pre-built components for embedded developers), Motomic’s browsers, and ARM’s range of processors are allowing the creativity of developers to envision and build highly innovative solutions for the Internet of Things.
                ARM Embedded Software 2.0 [chipestimate YouTube channel, June 19, 2012]
                Will Tu, Director of Business Development at ARM. IP Talks speaker with ChipEstimate.com at DAC 2012 in San Francisco.
                See more:
                Advances in technology create new problems for today’s embedded developers [Will Tu on Software Enablement blog of ARM, Oct 12, 2011]
                Solving the Challenge of Software Complexity for Today’s Embedded Developer [Will Tu on Software Enablement blog of ARM, Oct 26, 2011]
                Avnet Electronics Marketing and ARM Launch Embedded Software Store [ARM press release, Oct 26, 2011]
                … Users can choose from a broad array of reputable embedded software vendors, including ARM, CMX Systems, Inc., DSP Concepts, Micrium, Motomic, YaSSL, and others. New software vendors are invited to join the initiative on an ongoing basis. The site also offers a quick download delivery system and preview of all license agreements in advance of purchase. Users are encouraged to participate in the Embedded Software Store’s online community to create a strong ecosystem of software support for ARM technology. … The site is fully operational and accessible at www.embeddedsoftwarestore.com

                AvnetEMA and ARM Launch Embedded Software Store [AvnetEMA YouTube channel, Nov 1, 2012]

                Watch a demo of the new Embedded Software Store

                Kinetis L Series & Energy Efficiency: FTF Keynote Demo [freescale YouTube channel, July 31, 2012]

                Freescale Debuts Kinetis L Series, World’s Most Energy-Efficient Microcontrollers [Freescale press release, Jun 19, 2012]

                Freescale Semiconductor (NYSE: FSL) is now offering alpha samples of its Kinetis L series, the industry’s first microcontrollers (MCUs) built on the ARM® Cortex™-M0+ processor. Kinetis L series devices are on display this week at the Freescale Technology Forum (FTF) Americas and were demonstrated during the event’s opening keynote address.
                As machine-to-machine communication expands and network connectivity becomes ubiquitous, many of today’s standalone, entry-level applications will require more intelligence and functionality. With the Kinetis L series, Freescale provides the ideal opportunity for users of legacy 8- and 16-bit architectures to migrate to 32-bit platforms and bring additional intelligence to everyday devices without increasing power consumption and cost or sacrificing space. Applications, such as small appliances, gaming accessories, portable medical systems, audio systems, smart meters, lighting and power control, can now leverage 32-bit capabilities and the scalability needed to expand future product lines – all at 8- and 16-bit price and power consumption levels.
                The ARM Cortex-M0+ processor consumes approximately one-third of the energy of any 8- or 16-bit processor available today, while delivering between two to 40 times more performance. The Kinetis L series supplements the energy efficiency of the core with the latest in low-power MCU platform design, operating modes and energy-saving peripherals. The result is an MCU that consumes just 50 µA/MHz* in very-low-power run (VLPR) mode and can rapidly wake from a reduced power state, process data and return to sleep, extending application battery life. These advantages are demonstrated in the FTF demo, which compares the energy-efficiency characteristics of the Kinetis L series against solutions from Freescale competitors in a CoreMark benchmark analysis.
                *Typical current at 25C, 3V supply, for Very Low Power Run at 4MHz core frequency, 1MHz bus frequency running code from flash with all peripherals off.
                Features common to the Kinetis L series families include:
                  • 48 MHz ARM Cortex-M0+ core
                  • High-speed 12/16-bit analog-to-digital converters
                  • 12-bit digital-to-analog converters
                  • High-speed analog comparators
                  • Low-power touch sensing with wake-up on touch from reduced power states
                  • Powerful timers for a broad range of applications including motor control
                    The first three Kinetis L series families:
                      • Kinetis L0 family – the entry point into the Kinetis L series. Includes eight to 32 KB of flash memory and ultra-small 4mm x 4mm QFN packages. Pin-compatible with the Freescale 8-bit S08P family. Software- and tool-compatible with all other Kinetis L series families.
                      • Kinetis L1 family – with 32 to 256 KB of flash memory and additional communications and analog peripheral options. Compatible with the Kinetis K10 family.
                      • Kinetis L2 family – adds USB 2.0 full-speed host/device/OTG. Compatible with the Kinetis K20 family.
                        The Kinetis L series is pin- and software-compatible with the Kinetis K series (built on the ARM Cortex-M4 processor), providing a migration path to DSP performance and advanced feature integration.
                        Availability and pricing
                        Kinetis L series alpha samples are available now, with broad market sample and tool availability planned for Q3. Pricing starts at a suggested resale price of 49 cents (USD) in 10,000-unit quantities. The Freescale Freedom development platform is planned for Q3 availability at a suggested resale price of $12.95 (USD).
                        For more information about Kinetis L series MCUs, visit www.freescale.com/Kinetis/Lseries.

                        Kinetis L Series MCUs Built on the ARM Cortex-M0+ Core: What is the Plus For? [freescale YouTube channel, May 4, 2012]

                        http://www.freescale.com/kinetis/lseries – This informative video will address what is new with the Kinetis L Series MCUs built on the ARM(R) Cortex(TM)-M0+ and what the plus really means.

                        World’s Most Energy-efficient Processor From ARM Targets Low-Cost MCU, Sensor and Control Markets [ARM press release, March 13, 2012]

                        RM today announced the ARM® Cortex™-M0+ processor, the world’s most energy-efficient microprocessor. The Cortex-M0+ processor has been optimized to deliver ultra low-power, low-cost MCUs for intelligent sensors and smart control systems in a broad range of applications including home appliances, white goods, medical monitoring, metering, lighting and power and motor control devices.
                        The 32-bit Cortex-M0+ processor, the latest addition to the ARM Cortex processor family, consumes just 9µA/MHz on a low-cost 90nm LP process, around one third of the energy of any 8- or 16-bit processor available today, while delivering significantly higher performance.
                        The Internet of Things will change the world as we know it, improving energy efficiency, safety, and convenience,” said Tom R. Halfhill, a senior analyst with The Linley Group and senior editor of Microprocessor Report. “Ubiquitous network connectivity is useful for almost everything – from adaptive room lighting and online video gaming to smart sensors and motor control. But it requires extremely low-cost, low-power processors that still can deliver good performance. The ARM Cortex-M0+ processor brings 32-bit horsepower to flyweight chips, and it will be suitable for a broad range of industrial and consumer applications.”
                        The new processor builds on the successful low-power and silicon-proven Cortex-M0 processor which has been licensed more than 50 times by leading silicon vendors, and has been redesigned from the ground up to add a number of significant new features. These include single-cycle IO to speed access to GPIO and peripherals, improved debug and trace capability and a 2-stage pipeline to reduce the number of cycles per instruction (CPI) and improve Flash accesses, further reducing power consumption.
                        The Cortex-M0+ processor takes advantage of the same easy-to-use, C friendly programmer’s model, and is binary compatible with existing Cortex-M0 processor tools and RTOS. Along with all Cortex-M series processors it enjoys full support from the ARM Cortex-M ecosystem and software compatibility enables simple migration to the higher-performance Cortex-M3 and Cortex-M4 processors.
                        Early licensees of the Cortex-M0+ processor include Freescale and NXP Semiconductor. … The Cortex-M0+ processor is ideally suited for implementation with the Artisan® 7-track SC7 Ultra High Density Standard Cell Library and Power Management Kit (PMK) to fully capitalize on the ground-breaking low power features of the processor.
                        The Cortex-M0+ processor is fully supported from launch by the ARM Keil™ Microcontroller Development Kit, which integrates the ARM compilation tools with the Keil µVision IDE and debugger. Widely acknowledged as the world’s most popular development environment for microcontrollers, MDK together with the ULINK family of debug adapters now supports the new trace features available in the Cortex-M0+ processor. By utilizing these tools, ARM Partners can take advantage of a tightly coupled application development environment to rapidly realize the performance and ultra low-power features of the Cortex-M0+ processor.
                        The processor is also supported by third-party tool and RTOS vendors including CodeSourcery, Code Red, Express Logic, IAR Systems, Mentor Graphics, Micrium and SEGGER.

                        Module 1: Kinetis-L Introduction and Overview of Features [AvnetEMA YouTube channel, Aug 3, 2012]

                        Avnet Electronics Marketing presents a short overview of the ultra-low power, scaleable, feature-rich and easy — Cortex M0+ based Kinetis-L Series (32-bit ARM functionality with 8-bit ease-of-use)

                        Module 2: Kinetis-L Ultra Low-Power Features [AvnetEMA YouTube channel, Aug 3, 2012]

                        image

                        More information:
                        ARM Cortex-M0+: More than a low-power processor [Thomas Ensergueix on Embedded ARM blog, June 19, 2012]: “The Cortex-M0 MCU was quite unique when launched in 2009, offering a subtle mix of low-power, 32-bit performance and optimized code size, all of this packed in a very low gate count processor. … The new implementation of the very same ARMv6-M architecture with a 2-stage pipeline in Cortex-M0+ has given us 9% more performance while reducing the power consumption by around 30%.
                        Introducing the ARM Cortex-M0+ processor: The Ultimate in Low Power [ARM whitepaper by Joseph Liu, May 4, 2012]
                        ARM Cortex-M0+ Takes Flight on the Wings of Freescale’s Kinetis L Series [Danny Basler from Freescale as a guest partner blogger on Embedded ARM blog, March 14, 2012]
                        FTF 2012 and Everything ARM [Drew Barbier on ARM Embedded blog, Aug 1, 2012]
                        The Freedom Board [Erich Styger on Software Meets Silicon blog of Freescale, July 27, 2012]: “… my Freescale Kinetis L series Freedom board arrived. … The board will be available at Element 14/Farnell. It is expected to be publicly available by the end of September 2012, and you can pre-order now. The United States Element 14 site will have the board available for a suggested resale price of $12.95 (USD). In Europe it will be about 10 Euro. …
                        Freescale ARM technology powerhouse in action [The Embedded Beat (all posts) blog of Freescale, June 19, 2012]: “Freescale has become an ARM technology powerhouse, offering the most unique and massively broad portfolio on the market today. It starts with our Kinetis portfolio, and the new Kinetis L series based on the ARM Cortex™-M0+ core, extends to the new Vybrid controller solutions [featuring a unique dual core ARM Cortex-A5 + Cortex-M4 architecture that handles both MCU and MPU tasks on a single chip] that enable rich apps in real time,  and stretches to the ultimate multimedia and display solution – the scalable i.MX 6 series [based on the ARM® Cortex™-A9 architecture].

                        Continuing with the ARM Holdings Management Discusses Q2 2012 Results – Earnings Call Transcript [Seeking Alpha, July 25, 2012]

                        We now have nearly 900 licenses, and so that continues to grow. The pool of licenses that are out there to generate royalties for the future. If I look at just quarter on its own, 23 licenses in total, collection of Cortex-A licenses, including our 12 big.LITTLE licensee. So we’ve now got 12 partners signed up for big.LITTLE. At the other end of this scale, the microcontroller end, I was just talking about the Internet of Things, yes, more licensing of our Cortex-M products.

                        image
                        And our new architecture, the v8 architecture, the 64-bit stuff, we’ve now got 9 v8 licensees, including the latest architecture licensee. And we’ve got this rather, it’s with — rather ill-defined horizontal axis of time going along the slide here. We are at the stage where we’ve done a lot of lead licensing now. We are approaching the first Silicon, the product launch type phase and so the 64-bit program is on track. And the interesting thing about our 64-bit architecture, it is not just about high-end computing and servers, it’s actually people talking about using it and the mobile as well, talking about using it in infrastructure applications, some of the networking applications that I talked about a moment or 2 ago.

                        ARM in Networking and Servers

                        • imageLeading networking companies choosing ARM processor technology
                          – Another v8 architecture licensee for intelligent networking applications
                          – Freescale announced their first ARM-based chip for infrastructure applications
                          – HiSilicon, LSI, TI and Xilinx have already announced ARM-based chips for networking
                        … these smartphones, computers and everything, they have — they communicate and that communication means that they’re getting data from somewhere or they’re sending data somewhere. They’re sending over some data handling infrastructure. And the explosion in smartphones and more mobile computing and prevalence of the Internet is generating much more data. Some study suggests as much as 20x as much data over the sort of 10-year period from 2010 to 2020. And clearly, if that data is handled with the existing architecture, it’s going to consume 20x as much power, which is not a very sustainable situation. If you look at all the electricity generated in the world, then IT equipment accounts for about 10% of it, and if that is going to increase by a factor of 20, then we’ll going to have to build a lot more power stations. So that isn’t going to happen. People are going to look for more power efficient ways of designing this stuff, and here is the opportunity for ARM in networking. And so you see, as I mentioned a moment ago, a new v8 architecture licensee engaged in ARM in networking.
                        Freescale, I wasn’t there, Freescale technology forum a few weeks ago. Freescale busy announcing their extensive networking product range, switching to adopt the ARM architecture. We’ve seen similar indications from HiSilicon, LSI, TI, Xilinx and so on. Everybody is realizing that in order to get more power efficient products here, then ARM is a great solution. imageAnd it’s the same power efficiency story, which is behind ARM’s activity in servers.
                        • Servers bringing new opportunities
                          – Dell launches ARM-based server with 48 quad-core chips by Marvell
                          – Calxeda demonstrated 15x power/performance improvement
                          – Canonical announces server grade software for ARM-based chips

                        ARM Holdings Management Discusses Q2 2012 Results – Earnings Call Transcript, Question-and-Answer Session [Seeking Alpha, July 25, 2012]

                        Unknown Analyst … you’ve been talking about 64-bits sort of v8 architecture taping out relatively soon. Maybe you could — if you could give us a bit more details on what type of products would come on the market in the next 12 months for these 64-bit, if it’s only servers and other things.

                        D. Warren A. East

                        … On the second question, about 64-bits, then as I said in the presentation, it’s being used across a range of different applications, including mobile and computing. Servers is a very visible application area, where as we’ve said before, our penetration in the server market is limited until such time as we deploy 64-bit solutions. And I think it’s well known that one of our early 64-bit architecture licensees is targeting server applications and so probably, you’ll see that Silicon fairly early on. If we move along and move back.

                        Unknown Analyst I think, Calxeda provided some interesting milestones this quarter in terms of the server progress. I’m just wondering, whether you can talk to how you feel the progress is going there in terms of actual sort of processing. Secondly, I just wondered whether — part of interesting slide just on the multi-core effect in the quarter, I just wondered, whether you have a sense of how much of your units shipped in mobile today is actually on quad-core based devices, versus dual-core, so the impact of quad-core presumably is still to come.
                        D. Warren A. East
                        Okay. On Calxeda and the server activity, I really don’t have anything else to say. We’re very pleased with the progress. The data that’s coming out suggests that all the experiments that we did before and all the simulation that we did before is being proven in Silicon. And bear in mind, this first Calxeda Silicon is actually Cortex-A9 based. And so I think I said Cortex-A9 was a core we developed very much with mobile in mind. Calxeda have added System-on-Chip infrastructure to turn into a server chip but it’s still a microprocessor core that was designed for mobile. When you put that server infrastructure around the microprocessor core that’s been a bit more designed with server applications in mind, like for instance, Cortex-A15, or moving onto v8, then you’re going to see even better performance at these levels of power consumption. But we’re very pleased with the data that’s come out so far. We’re also pleased to see other ARM Silicon partners starting to get a bit more public with their activity on the servers. The dual-core, quad-core, I don’t know that I can talk specifically about numbers, but I’ll just point you to shows like Mobile World Congress and CES, where what tends to happen is that you sort of have an announcement about products 1 year, and they turn into reality the next year. And we saw in the 2011 season, a load of dual-core devices being announced and they’ve now sort of materialized into phones. And it was about a year later at these shows that we saw the quad-core products announced and so we’d expect that sort of trajectory to continue. Over and above that, some people have gone a little bit further ahead with the quad-core and they’re using it as a sort of marketing tool and saying that the quad is better than dual. It’s a bit of a marketing thing. And it’s up to us semiconductor partners to see what performance they can actually — for what performance for a given level of power consumption they can actually achieve. We put it up on the slide as multi-core, and put the 2 together, because that’s really how we view it.

                        Kai Korschelt – Deutsche Bank AG, Research Division
                        … just on a like-for-like perspective, if you could remind us maybe of the potential royalty premium for a 64-bit versus 32-bit, please?

                        D. Warren A. East

                        … On 64-bit premium for — or sort of royalty premium for 64-bit, I mean this is a continuation of the trend we’ve been on for a while, where, basically, if there’s more value in the microprocessor, they royalty comes through with a higher rate. And we’ve talked about Cortex-A being sort of typically in the sort of 1.5% to 2% range, compared with preCortex-A being more in the sort of 1% to 1.5% range. And that trend will continue with our v8 architecture, so it’s going to be at the higher-end of that range.

                        ARM Holdings Management Discusses Q2 2012 Results – Earnings Call Transcript [Seeking Alpha, July 25, 2012]

                        64-bit, Physical IP and FinFET

                        • TSMC and ARM announce collaboration to optimise ARM’s 64-bit processors and Physical IP and TSMC’s FinFET technology
                          – Optimization of ARM’s next generation processors and TSMC’s state of the art process technology
                          – Companies’ joint work will accelerate the adoption of SoC optimized FinFET technology
                          – Allows ARM’s and TSMC’s partners to develop market leading products for high-performance and low-power applications like mobile and enterprise

                        Now looking ahead to a more leading edge technologies, as I said, we had an announcement earlier this week with TSMC, and this is ARM and the biggest independent semiconductor wafer fab or foundry company in the world getting together to actually continue work that’s been ongoing together for quite a long time, in terms of optimizing their process technology, working with physical IP division to optimize our physical IP on their new FinFET process, and using our new 64-bit processor as a vehicle for that development. So it’s world leading companies getting together to work from transistors right through its microprocessors to enable our joint partners to produce world leading products.

                        ARM Holdings Management Discusses Q2 2012 Results – Earnings Call Transcript, Question-and-Answer Session [Seeking Alpha, July 25, 2012]

                        Unknown Analyst

                        … So on the FinFETs with TSMC, can you give us, maybe a bit more comments about this? How do you think it compares with Intel 3D, or whatever they call it? And how involved your PIPD team is involved trying [ph] to transistors characteristics, absorbs transistors? And also, I think the timing has been brought forward by 1 year, I think. So that’s the first question. …

                        D. Warren A. East
                        Dealing with the FinFETs first. A year or so ago, when Intel took technology, we said yes. So this is something which has been around in the semiconductor industry for the last decade or more. It’s one of the ways of making transistors more efficient, but it comes with a load of associated challenges that are actually making this stuff and making them yield and that sort holds back the semiconductor industry from taking that step. Intel took the step and announced that they’ve taken the step. They were the first ones over the gate, announcing that they were doing this. Of course, everybody else has been the same, researching it and playing with it for the best part of the last decade. And TSMC had their plans in place. They just were not choosing to go public on FinFET until they were choosing to go public. And we’ve been working with TSMC on their next-generation processes for some time. We always stood here and done presentations and talked about tape outs on 20nm, the first ARM tape out on 20nm was well over a year ago. We’ve taped out first 40nm designs already with some of these players and its R&D activity. As and when the foundry wants to make some of these things public, then they will, and that’s what TSMC have chosen to do this week. And they chose to, I guess, communicate particularly with their customers who are ARM partners by saying, “Not only are we doing some process development in the back room, but we’re also thinking about how you’re going to take this technology to market, the sort of products you’re going to built with it. You’re probably going to build ARM-based products with it, and so we’ve been working with ARM and ARM’s physical IP division to make sure that their physical IP, their microprocessors and our semiconductor process technology, works well together. And that’s all there is to it.”

                        Janardan Menon – Liberum Capital Limited, Research Division
                        Two questions. One is on the FinFET agreement with the TSMC, it’s on 64-bit. So I’m just wondering what plans you have on moving the 32-bit, Cortex-A15 kind of products to FinFET? DO you have another agreement with them which we don’t know about and will the timing of the introduction of that be roughly the same as the 64-bit signed?

                        D. Warren A. East

                        Okay. Well, let’s answer the first one. The FinFETs, yes, the announcement is, with our 64-bit processor because just as we want to work with TSMC’s most advanced process technology, they want to work with our most advanced microprocessor, making a 20nm FinFET and later, a 16nm FinFET implementation so that our 32-bit processors will form naturally out of that development activity. We’re optimizing our physical IP to build microprocessors. We just happen to be using our new 64-bit processor as the vehicle for it. The same physical IP will be very easily used to implement our 32-bit processors.
                        Janardan Menon – Liberum Capital Limited, Research Division
                        And with your — as part of the timescale of introductions, is that a 2014 introduction or is it ’15?
                        D. Warren A. East
                        Well, we have to stick with the announcements for now. And I think as and when TSMC want to make more comments on when these things are available, then they’ll make more comments. As I said, from a development point of view, we’re taping out stuff all the time. …
                        Sumant Wahi – Redburn Partners LLP, Research Division
                        … The second question has to do with the FinFET again. Am I doing — most of the foundries are sort of offering different known transition and in between, I assume, a FinFET would be, an option in between 20nm and probably 16nm. So my question really was that, would you be licensing FinFET technologies separately as well, or is this an exclusive collaboration with TSMC? And then is there a royalty increase coming from products based on FinFET, PIPD, so to speak? …
                        D. Warren A. East
                        Okay. Next question was about FinFET and whether it’s essentially a different physical IP product from ARM. And the answer is, well, it’s a different flavor. We have different flavors of our physical IP for each semiconductor process. And so a low-power version of a given note is a different physical IP bundle than a high-profile version. And the FinFET is another flavor again. So it would be an incremental licensing opportunity. But the fact that our physical IP is used, would generate the royalty opportunity. But it’s not an incremental royalty opportunity. The fact that it’s FinFET, it’s just another flavor. So if we’re going to have a 20nm low-power plainer flavor and the FinFET flavor, and the chips are going to be made out of one process technology, and so the royalty opportunity is the same. …

                        ARM and TSMC Collaborate to Optimize Next-Generation 64-bit ARM Processors for FinFET Process Technology [ARM press release, July 23, 2012]

                        TSMC (TWSE: 2330, NYSE: TSM) and ARM today announced a multi-year agreement extending their collaboration beyond 20-nanometer (nm) technology to deliver ARM processors on FinFET transistors, enabling the fabless industry to extend its market leadership in application processors.  The collaboration will optimize the next generation of 64-bit ARM® processors based on the ARMv8 architecture, ARM Artisan® physical intellectual property (IP), and TSMC’s FinFET process technology for use in mobile and enterprise markets that require both high performance and energy efficiency.  

                        … The ARMv8 architecture extends ARM low-power leadership with a new energy-efficient 64-bit execution state to meet the performance demands of high-end mobile, enterprise and server applications. The 64-bit architecture has been designed specifically to enable energy-efficient implementations. Similarly, the 64-bit memory addressing and high-end performance are necessary to enable enterprise computing and network infrastructure that are fundamental for the mobile and cloud-computing markets. 
                        TSMC’s FinFET process promises impressive speed and power improvements as well as leakage reduction.  All of these advantages overcome challenges that have become critical barriers to further scaling of advanced SoC technology.  ARM processors and physical IP will be able to leverage these attributes to maintain market leadership, while the companies’ mutual customers can benefit from these improvements for their new, innovative SoC designs. …

                        ARM and TSMC Sign Long-Term Strategic Agreement [ARM press release, July 20, 2010]

                        ARM and Taiwan Semiconductor Manufacturing Company, Ltd. (TWSE: 2330, NYSE: TSM) today jointly announced a long-term agreement that provides TSMC with access to a broad range of ARM processors and enables the development of ARM physical IP across TSMC technology nodes. This agreement supports the companies’ mutual customers to achieve optimized Systems-On-Chip (SoC) based on ARM processors and covers a wide range of process nodes extending down to 20nm. …

                        ARM and TSMC Tape Out First 20nm ARM Cortex-A15 Multicore Processor [ARM press release, Oct 18, 2011]

                        ARM and TSMC (TWSE: 2330, NYSE: TSM) today announced that they have taped out the first 20nm ARM® Cortex™-A15 MPCore™ processor. The two companies completed the implementation from RTL to tape out in six months using TSMC’s Open Innovation Platform® (OIP) 20nm design ecosystem.

                        Building on this tape out, ARM will optimize its physical IP technology to specific TSMC 20nm process technologies for Power, Performance and Area (PPA), driving the specification of the Cortex-A15 Processor Optimization Pack (POP). TSMC’s 20nm process provides more than a 2X performance increase over preceding generations.

                        FINFET: Has its time finally come for a sub – 20nm 3D device? [Jean Luc Pelloie Fellow Director of SOI Technology on the ARM SoC Design blog of ARM, Dec 21, 2011]

                        … As we move to 20nm and beyond process technology, Fin-FET design may earn its place as the technology path of the future. … Fin-FET or tri-gate may be implemented on either bulk or SOI wafers.  … There is still work to be done, i.e. variability is expected to be different between SOI and bulk versions and needs to be quantified; … However, 3D devices are clearly on the road for sub-20nm nodes…and Fin-FET’s time may finally be here.

                        Firms Rethink Fabless-Foundry Model [SemiMD (Semiconductor Manufacturing and Design), July 31, 2012]

                        TSMC, for one, plans to accelerate its finFET efforts. Originally, TSMC planned to introduce finFETs at 14nm by late 2014. Now, the company has no plans to brand its finFETs at 14nm, but rather it will introduce the technology at 16nm. TSMC’s finFET “risk production” is slated for the end of 2013 or early 2014, with production scheduled for the second half of 2015, Chang said.

                        Taiwan Semiconductor’s CEO Discusses Q2 2012 Results – Earnings Call Transcript [Seeking Alpha, July 19, 2012]

                        … our 20 nanometer SoC, we believe, is fully competitive with industry leaders, other companies’ 22 nanometer for the served available markets that we serve. For our markets, we believe our 20 SoC is fully competitive with anyone’s 20 nanometer or 22 nanometer offering.
                        And, one important point to make is that our 20 nanometer has the industry’s leading metal pitch of 64 nanometers. Our leading competitors have 80 nanometer metal pitch. That allows an advantage in the device’s density and die size.
                        Now, as for the timing, we expect our 20 nanometer technology to be qualified by the end of this year and will be ready to support customers (inaudible) in Q1 of 2013.
                        Now today, last time I mentioned that we will have a FinFET product after 20 SoC. And today, I’m glad to say that we have been planning the 16 nanometer FinFET. Right after our 20 nanometer (inaudible), which is the 20 SoC, we will offer FinFET at 16 nanometer for significant active power reduction. We expect to achieve speed and density, speed and logic density levels comparable to industry’s leading players 14 nanometer FinFET.
                        So, we expect our 20 SoC to be competitive with competitors’ 22 nanometer or 20 nanometer products and we expect our 16 nanometer FinFET to be competitive with our competitors’ 14 nanometer FinFET products. You might ask why are we calling it 16. The only reason, in fact, until two days ago, we were undecided on whether to call it 14 or 16 FinFET. Now the only reason we decided to call it 16 FinFET is first, we want to be somewhat modest; second, we are told quite a few major customers ask the 16 FinFET, that designation and we didn’t want to confuse our customers by now switching to 14. But we expect it to be competitive with other people’s 14 nanometer offerings.
                        Now 16 nanometer FinFET, our 16 nanometer FinFET, is expected to deliver about 25% speed gain given the same standby power over the 20 nanometer SoC. It is expected to give 25% to 30% power reduction at the same speed and the same standby power, and for mobile products, it is expected to give 10% to 20% speed gain at the same total power. As for timing, we expect it to be about one year after 20 SoC namely it should be ready for risk production at the end of 2013 or early 2014, about one year later than the 20 SoC.
                        [from Q&A session]
                        20-SoC which is 20-nanometer will ramp in 2014. And we believe that the 16 FinFET will ramp in, perhaps the second half of 2015. …

                        – When sticking with a “David”: CAST Inc.

                        Decreasing Risk When Selecting Third-Party Semiconductor IP (49th DAC) [castcores YouTube channel, July 17, 2012]

                        In this presentation captured live at the 49th DAC (June 4, 2012), CAST president Hal Barbour describes ways electronic circuit and system designers can help ensure project success through careful selection of IP cores. Specific examples in the talk are drawn from CAST’s 18 years of semiconductor IP experience and include 8051 MCUs, H.264 and JPEG 2000 compression, and effective customer support for IP users. See more of CAST’s low-risk ASIC and FPGA IP product line and learn about the company at http://www.cast-inc.com. Or jump to these cores mentioned in the talk: • 8051 MCU – http://www.cast-inc.com/ip-cores/8051s/r8051xc2/index.html • H.264 Video – Encoder http://www.cast-inc.com/ip-cores/video/h264-mp-e/index.html • J2K Encoder – http://www.cast-inc.com/ip-cores/images/jpeg2k-e/index.html

                        Leapfrogging The Competition Through Smart IP Selection [GSA Intellectual Property blog, March 30, 2012]

                        Nikos Zervas, VP of Marketing, CAST, Inc.

                        The adoption of a reliable design reuse methodology, proliferation of high-quality IP products, and shake-out of the most untrustworthy IP vendors creates a situation offering a huge potential advantage to system integrators and product designers looking to jump ahead of their competition.

                        Instead of choosing the same big-vendor, star IP that most competitors may pick by default, smarter firms will seek out and commit to what might be technically-superior IP products from smaller vendors/partners who will offer both deeper and broader service and support.

                        A good example is regarding microprocessors and controllers, the heart of most systems and usually the first, most critical system design choice.

                        Consider a deeply embedded system that needs the power of a 32-bit processor. Much like that saying from the 1980′s that when choosing PCs “nobody gets fired for buying an IBM,” choosing a processor from the leading processor company is probably the easiest, safest choice, and it’s certainly an undeniably fine product with an extremely effective ecosystem. But making this choice might mean missing an opportunity for differentiation in a competitive market where every advantage is required for success.

                        The IP portal sites list many 32-bit processor core options beyond the leading processor company, with Chip Estimate and Design and Reuse each returning nearly 300 results for such a search. More significantly, I count almost 30 different providers of these products. Certainly some of these vendors offer a product, support, or licensing terms—or perhaps even all three—that could give the smart designer a critical edge.

                        Six of these stand out as being especially popular based on my recent visits with designers in California and Asia:

                        • the AndesCore from Andes Technology,
                        • the BA22 developed by Beyond Semiconductor and available from CAST, Inc. (disclosure: I work for CAST),
                        • the ColdFire from IPextreme
                        • the eSi-3250 from EnSilica,
                        • the LEON3 from Aeroflex Gaisler, and
                        • the MIPS 4KS and others from MIPS Technologies.
                        How can you determine if options like these have sufficient benefits to outweigh the risk of not going with the leading processor company? Comparisons can be tricky, but there are a few key points to start with.
                        The technical suitability and potential advantages of course depend on the detailed needs of your system. A good IP sales team will help you articulate the relevant characteristics of your project and make sure their product will work well before selling it to you.
                        Quick comparisons of the performance and operating characteristics is made easier through the publication of well accepted power consumption and speed measures, like the CoreMark performance and CSiBC code density standards. Be sure, however, to look deeper to fully understand the specific configuration and technology details behind each vendor’s figures compared to that of your own target system.
                        Ecosystems for programming and system development aids are a hot processor marketing topic. Be sure that the basics are covered: effective software programming tools such as the GNU tool chain, JTAG debugging, and ports of the RTOS or OS you want to use. A graphical IDE, support from tool vendors like Keil or Lauterbach, and eval/dev board kits are extras that can help further accelerate development.
                        Licensing terms and actual costs can vary dramatically. For example, some vendors rely on royalty streams for their profits, while others have simpler up-front licensing fees with no royalties. What’s best for you depends on your specific product and market plans.
                        Finally, credibility of the processor and the vendor are both crucial. For the former, look to successful use by other customers with applications similar to your own. For the latter, look for business longevity and general reputation, backed by your own experiences with the provider’s sales and engineering people. Try to extrapolate from a vendor’s pre-sale support how effective their integration help and other technical support services will be after you purchase from them.

                        The examples of 32-bit processor alternatives I listed earlier all compare favorably with the leading processor company’s products in these factors; any might be the one to give you the extra technical, timeframe, or cost edge you need to make your product more competitive.

                        The same is true of most other areas of semiconductor IP. Now that our industry embraces the use of third-party IP, the smartest designers will get a major payback from putting up-front effort into investigating the very best IP for their specific needs, whether that initially seems like the “safe” choice or not.

                        (Note: all trademarks and registered trademarks mentioned here are the property of their respective owners.)
                        About Nikos Zervas
                        Nikos is the VP of Marketing for CAST, Inc. Before joining CAST in 2010, Nikos was a co-founder, chairman, and CEO of video/image SIP vendor Alma Technologies, SA [Pikermi, Greece]. He has been a member of the board for the Hellenic Silicon Industry Association since 2009, and he is a senior member of IEEE. Nikos holds BA and PhD degrees in Electrical and Computer Engineering from the University of Patras, Greece, and has published over forty papers in referenced journals and international conferences.
                        Additional information:
                        AndesCore™ from Andes Technology (founded in Taiwan in 2005) with AndeStar™ ISA:
                        AndeStar is a patent-pending 16-bit/32-bit mixed-length instruction set to achieve optimal system performance, code density, and power efficiency.
                        Freescale™ ColdFire Architecture IP
                        Our extensive collection of ColdFire IP gives you the flexibility to choose the best solution for your cost/performance requirements while benefiting from the huge ecosystem of development resources available for the ColdFire architecture. Deployed in over 500 million devices worldwide, ColdFire is one of the world’s most widely-used 32-bit processor architectures. And the modern implementations of the ColdFire architecture, proven in devices from Freescale Semiconductor and available as synthesizable IP from IPextreme, provide performance and reliability that rival any similarly featured 32-bit processor IP.
                        All ColdFire cores feature a variable-length RISC architecture for compact code and are supported by an extensive collection of development systems, tools, libraries, and operating systems from Freescale and several third-party commercial and open-source providers.
                        Beyond BA22 Processor [Beyond Semiconductor web page, Dec 17, 2007] from privately held Slovenian fabless semiconductor IP company Beyond Semiconductor sold, supported, and built within platforms by CAST Inc. worldwide:
                        Beyond BA22 Processor is the first implementation of Beyond BA2 Architecture processor. It’s main design goal was to minimize code size, gate and flip-flop count while obtaining similar performance as Beyond BA12 processor. The processor is extremely configurable, allowing for variety of size/performance trade-offs.
                        Note: more Beyond BA22 related information is given later on as part of the CAST-related information
                        eSi-3250 – 32-bit, high-performance CPU [EnSilica (UK) web page, Oct 11, 2009]
                        EnSilica’s eSi-3250 CPU IP core is a high-performance processor ideal for integration into ASIC and/or FPGA designs with off-chip memories. The eSi-3250 is suited to a wide range of applications including running complex operating systems such as Linux.
                        Scalability
                        ImageFor applications that require do not require off-chip memory, the smaller eSi-3200 is available. For even simpler applications that do not require 32-bit performance or more than 64kB of memory, the eSi-1600 16-bit processor can be used. All of the eSi-RISC processors RTL and toolchains share a common code base, resulting in an easy migration path for both software and hardware developers, should the demands of an application change.
                        LEON3 Processor [Aeroflex Gaisler (Sweden’s Gaisler acquired by US based Aeroflex) webpage, March 28, 2005]
                        The LEON3 is a synthesisable VHDL model of a 32-bit processor compliant with the SPARC V8 architecture. The model is highly configurable, and particularly suitable for system-on-a-chip (SOC) designs. The full source code is available under the GNU GPL license, allowing free and unlimited use for research and education. LEON3 is also available under a low-cost commercial license, allowing it to be used in any commercial application to a fraction of the cost of comparable IP cores.
                        MIPS32® 4KS™ Family [MIPS web page, Feb 28, 2003]
                        The MIPS32® 4KSd™ secure data core is a high-performance processor that meets the needs of emerging secure data applications and the stringent power, security and size requirements for smart cards. This core has the performance required to implement software programmable cryptography without the need of a coprocessor, reducing SoC size and power consumption. The 4KSd core is the most secure, licensable, 32-bit processor available.
                        End of additional information

                        ChipEstimate.com DAC 2012 IP Talks presenter Nikos Zervas [chipestimate YouTube channel, June 21, 2012]

                        Nikos Zervas, VP of Marketing, CAST. IP Talks presenter with ChipEstimate.com IP Talks at DAC 2012 in San Francisco. Leapfrogging Your Competition Through Smart IP Selection. For more information about CAST, go to: http://www.chipestimate.com/prime-partner/140/CAST-IP-Catalog

                        Additional information:

                        Meet Our New VP of Marketing [IP Notes from CAST, Inc., Sept 9, 2010]
                        We’re very pleased to announce our new Vice President of Marketing, Nikos D. Zervas.
                        Why did you join CAST?
                        CAST has an industry reputation for being an IP vendor customers can really trust, with solid products and great support. Solving difficult technical challenges still excites me, of course, but my nine years working alongside CAST have shown me that having a passionate drive to help customers then earning the satisfaction of seeing those customers succeed can be just as rewarding.
                        When the opportunity rose to join the impressive team at CAST, help grow the company, and further the ideal of easier design through IP, it seemed like the right time in my career for just such a move.
                        What trends do you see for the IP market over the next year?
                        Design reuse was become accepted for reducing risk and minimizing time to market. With this acceptance—and the fast-increasing rates of design complexity growth and design cycle shrinkage—I believe designers will move beyond specific functional cores to seek broader IP systems and complete solutions, like CAST’s recent H.264 Reference Design System. I think CAST is well positioned to supply this need, and that I can help them succeed with this next stage of growth.

                        CAST Interview at DesignCon 2012 [castcores YouTube channel, Feb 14, 2012]

                        EDACafe’s Graham Bell interviews CAST VP of marketing Nikos Zervas. Nikos discusses the new BA22 32-bit processor (http://bit.ly/ba22-32bit)—subject of a successful design seminar and booth demos at the show—as well as other recent new cores and the firm’s extreme commitment to customer support. Learn more about CAST at http://www.cat-inc.com.
                        Fast JPEG Encoder Core from CAST Used in Fastec TS3 High-Speed Camera [CAST press release, March 6, 2012]
                        Fastec Imaging Corporation has incorporated a JPEG Encoder IP Core from CAST, Inc. in its groundbreaking TS3™ line of handheld, high-speed digital cameras.
                        ts3-shoot2-01 2 640x425.jpgSourced from long-time CAST partner Alma Technologies SA, the JPEG-E Encoder Core is one of the fastest-available baseline JPEG compression cores. This enables extremely competitive functionality for Fastec’s TS3 high-speed digital cameras, including capture of 1280 x 1024 pixel images at 500 frames per second, or 800 x 600 at 1,250 fps.
                        “The quality of the core plus CAST’s ts3-shoot2-22.jpgdetermination to see us succeed were both instrumental in bringing our groundbreaking handheld high-speed camera, the TS3, to market on time and on spec.,” said Bob Sefton, principal FPGA design engineer at Fastec. “The JPEG encoder’s features and excellent performance were as specified, and the system integration was so easy I didn’t need CAST’s technical support services.”
                        ts3-shoot2-302.jpgThe encoder core supports the Baseline Sequential DCT mode of the JPEG standard and is suitable for still-image or motion-JPEG capture. This third-generation core offers very fast JPEG compression—up to 750 MSamples/sec in a 65nm technology—yet is compact enough to fit low-cost FPGA devices.
                        A bit-rate control option further benefits bandwidth-limited applications. “We envisioned demanding customer applications like Fastec’s when designing the JPEG encoder,” said Spyros Theoharis, vice president of products and technology at Alma Technologies. “It’s exciting to see yet another customer release of such a remarkable product using our technology and CAST’s support.”
                        The JPEG-E core is part of a comprehensive family of image and video IP cores offered by CAST.

                        A First look at the Fastec TS3 Camera [FastecImaging YouTube channel, May 30, 2012]

                        TS3 slow motion nature footage shot at 720p at 718fps. Footage includes moving water, falling rocks and leaves in slow motion. Filmed and edited by Tom Guilmette.

                        Butterflies caught on High Speed Camera [FastecImaging YouTube channel, May 30, 2012]

                        Beautiful slow motion footage of colorful Butterflies caught on the Fastec TS3 High Speed Camera by Tom Guilmette at a local greenhouse

                        Mentos and Diet Coke Geyser in Slow Motion [FastecImaging YouTube channel, July 6, 2012]

                        Mentos and Diet Coke geyser shot with a Fastec TS3 100 High Speed Camera at 700 frames per second.
                        The New Handheld TS3 100 High-Speed Camera [Fastec Imaging press release, July 10, 2012]
                        Fastec Imaging, a leading global manufacturer of digital high-speed video cameras has, once again, taken the high-speed imaging world by storm with the release of the revolutionary new TS3 100 handheld high-speed camera. This portable, affordable, battery operated camera puts all the power of a high end, high-speed camera, in the palm of your hand!
                        “We wanted to create a high-speed camera that was going to be easy to use, versatile and very portable, unlike many of the other cameras in this field,” explains Steve Ferrell, President of Fastec Imaging. “The TS3 combines the power, speed, resolution and light sensitivity of our renowned HiSpec camera line with the portability and ease of use of our previous handheld ‘point and shoot’ high speed cameras. The result is a completely portable and intuitive high-speed camera with the ease of use of a DSLR.”
                        The TS3 100 captures 500 frames per second (fps) at 1280 x 1024 pixels and over 20,000 fps at reduced resolutions, making it the perfect high-speed camera for broadcast, research and industrial applications. Featuring a built-in 7’’ high resolution touchscreen LCD, the TS3 allows for instant playback of footage out in the field.  Combine that with an industry leading 4 hour battery, and it is easy to see why the TS3 100 is quickly becoming so popular.
                        Unlike any other high speed camera on the market today, the TS3 100 offers unmatched versatility.  Not only is it an intuitive point- and-shoot handheld camera, but it can also be controlled over Gigabit Ethernet via a PC or MAC, or even over the Internet using a standard web browser for long distance control. The TS3 also features both USB ports and SD ports allowing users to easily download images to thumb drives, SD cards, or portable hard drives. Additionally, an optional built-in SSD, (Solid State Drive), provides for up to 256GB of non-volatile internal storage. This allows for shooting all day long without having to download to a computer.
                        “The response to the TS3 has been overwhelming”, says Ferrell. “Its ease of use and affordability makes the TS3 one of the most accessible high-speed video cameras on the market and a perfect solution for researchers and manufacturers as well as TV and film producers.”
                        For more information about the TS3 and other Fastec products, visit the web site at www.fastecimaging.com.

                        Beyond BA22 Processor [Beyond Semiconductor webpage, Dec 17, 2007] from privately held Slovenian fabless semiconductor IP company Beyond Semiconductor:
                        Beyond BA22 Processor is the first implementation of Beyond BA2 Architecture processor. It’s main design goal was to minimize code size, gate and flip-flop count while obtaining similar performance as Beyond BA12 processor. The processor is extremely configurable, allowing for variety of size/performance trade-offs.
                        Embedded Processor Cores [Beyond Semiconductor webpage, May 7, 2007]

                        ARM9™, ARM11™, ARM Cortex™-A9 and ARM Thumb®-2 are registered trademarks of ARM Holdings PLC.
                        OpenRISC [Beyond Semiconductor webpage, Sept 1, 2007]
                        Product Status – Obsolete
                        OpenRISC was an open source hardware RISC CPU designed by Damjan Lampret, one of the contributors of OpenCores, released under the GNU Lesser General Public License. The OpenRISC OR1000 and OR1200 are no longer under active development, and are not recommended for new products.
                        Beyond Semiconductor can provide commercial support for OR1000 and OR1200 processors.
                        The Beyond BA12 Embedded Processor is an up-to-date, fully supported commercial version of OpenRISC, including many enhancements, integrated software development tool suite, development platforms and software debug tools.
                        CAST and Beyond Semiconductor enter 32-bit Processor Core Partnership [joint press release, June 3, 2011]
                        CAST to sell, support, and build platforms around the BA22 processor IP core from Beyond Semiconductor
                        San Diego, CA – June 3, 2011, 48th DAC – Semiconductor intellectual property (IP) provider CAST, Inc. has reached an agreement with Beyond Semiconductor by which CAST will provide Beyond Semiconductor’s BA22 processor core worldwide.
                        The BA22 is a fast, compact, power-saving, 32-bit RISC processor that CAST will offer without royalties. These capabilities plus easy development and integration features make the processor an excellent step up for CAST’s large base of 8-bit 8051 customers who need more processing power. In fact, the BA22’s programming code is so efficient that systems using it may require less silicon area than an 8051 with its respective code and memory.
                        CAST will package the affordable BA22 with peripheral controllers and other essential IP. The initial focus is on deeply embedded systems; later platforms will exploit the processor’s scalability and performance potential to support broader applications.
                        The platform approach gives customers a ready-to-use processor subsystem, and eases the transition to 32-bit processing for designers accustomed to similarly configured 8051 IP cores.
                        The 8051 is still a good choice for many chips, but our experience with customers incorporating data-intensive functions like touch-based interfaces and high-res video makes it clear they really need a good 32-bit embedded processor,” said Bill Finch, CAST’s senior vice president for sales. “The silicon-proven BA22’s performance, tiny code footprint, and mature development tools make it a great choice for many new systems, while our 15 years of microprocessor IP experience and very attractive business model make CAST a great 32-bit processor provider.”
                        “CAST has a long track record as a smart, effective, customer-focused IP team that makes them a perfect match for our products,” said Matjaz Breskvar, chief executive officer of Beyond Semiconductor. “Working with them will enable us to bring highly customizable Beyond BA22 to new designers across the world while providing ease of use and excellent customer support.”
                        Limited availability of the BA22 from CAST begins now, with a full product roll out in the next quarter. IP integration services are also available.
                        Learn more by visiting http://www.cast-inc.com/beyond or emailing beyond@cast-inc.com. Participants in the 48th DAC in San Diego, June 5–8, are welcome to stop by CAST’s booth (2217) to see a demo and discuss the advantages of the BA22.
                        About Beyond Semiconductor
                        Beyond Semiconductor is a privately held fabless semiconductor IP company. Its comprehensive product offering features 32-bit embedded RISC/DSP processors with the highest code density in the industry. For more information, visit http://www.beyondsemi.com.
                        About CAST, Inc.
                        CAST, Inc. is a privately held company that provides semiconductor IP products and services. The company features advanced image/video processing and microcontroller IP families, plus the memory controllers, high-speed buses, peripherals, and other functions needed to build complete systems. Learn more at http://www.cast-inc.com/.

                        Background information:

                        CAST IP for ASICs and FPGAs: Introduction and Overview [CAST presentation on SlideShare, July 2002], only images for certain slides are included below

                        imageimage

                        image

                        imageimage

                        imageimage

                        BA22-AP: BA22 32-bit Application Processor [CAST datasheet, June 20, 2012]
                        Implements a 32-bit RISC processor for demanding embedded applications that use offchip instruction and data memories and that may need to run a real-time operating system (RTOS) or a full operating system such as Linux or Android. Part of the royalty-free BA22 family, this processor core is extremely competitive in terms of high performance and low power consumption, and has best-in-class code density.
                        The core has Instruction and Data Memory Management Units (MMUs) and Caches, dedicated buses for on-chip instructions and data memories, and an AMBA® AHB™ or Wishbone system bus interface. Optional floating point, divider and multiply–accumulate units benefit DSP applications. The core includes up to 32 general purpose registers (GPRs), a tick-timer (TTimer), a programmable interrupt controller (PIC), an advanced power management unit (PMU), and an optional debug unit (DBGU). Additional microcontroller peripherals may be ordered for pre-integration and delivery with the core, individually or in a complete platform. IP Integration Services are also available to help integrate any BA22 processor configuration with memory controllers, image compression, or other CAST IP cores.
                        The processor’s BA2 instruction set is relatively simple and extremely compact. Programing is facilitated with the included C/C++ tool chain; Eclipse IDE; architectural simulator; and ported C libraries, RTOSs, and OSs.
                        The BA22-AP synthesizes to 35k gates in a 90nm technology, can be clocked with more than 450MHz in a 65nm technology and provides as many as 1.59 DMIPS/MHz. The core is delivered, with a complete software development environment under Eclipse IDE, and its users get access to already ported real operating systems (Linux, Android, eCOS and uClinux) and libraries.
                        The BA22 family of processors has been designed for easy reuse and integration, has been rigorously verified, and is production proven. Contact CAST Sales for details.
                        Applications
                        Internet, networking and telecom
                        Portable and wireless
                        Home entertainment consumer electronics
                        Automotive

                        Deliverables
                        The core is available for ASICs in synthesizable HDL, and includes everything required for successful implementation:
                        • Verilog RTL source code
                        • Verilog Testbench
                        • Silicon-proven Reference SoC/ASIC Design
                        • Software development tools for Cygwin on Windows and Linux, with Eclipse IDE interface
                        • Operating systems and board support package
                        A reference design board running Linux and FPGA versions of the core are also available; contact CAST Sales for information.

                        Can VIA Technologies save the mobile computing future of the x86 (x64) legacy platform?

                        UpdateThe Third x86-based SoC Player: VIA & Centaur’s Isaiah II [PC Perspective, July 11, 2014]

                        … VIA, through their Centaur Technology division, is expected to announce  [on Sept 1, 2014] their own x86-based SoC, too. Called Isaiah II, it is rumored to be a quad core, 64-bit processor with a maximum clock rate of 2.0 GHz. Its GPU is currently unknown. VIA sold their stake S3 Graphics to HTC back in 2011, who then became majority shareholder over the GPU company. That said, HTC and VIA are very close companies. The chairwoman of HTC is the founder of VIA Technologies. The current President and CEO of VIA, who has been in that position since 1992, is her husband. I expect that the GPU architecture will be provided by S3, or will somehow be based on their technology. I could be wrong. Both companies will obviously do what they think is best.

                        It would make sense, though, especially if it benefits HTC with cheap but effective SoCs for Android and “full” Windows (not Windows RT) devices.

                        Or this announcement could be larger than it would appear. Three years ago, VIA filed for a patent which described a processor that can read both x86 and ARM machine language and translate it into its own, internal microinstructions. The Centaur Isaiah II could reasonably be based on that technology. If so, this processor would be able to support either version of Android. Or, after Intel built up the Android x86 code base, maybe they shelved that initiative (or just got that patent for legal reasons). …

                        UpdateVIA Isaiah II Gives Intel and AMD Reasons to Worry with Low-power CPUs [techPowerUp, July 7, 2014]

                        Only the third active licencee of Intel’s x86 machine architecture, VIA Technology, is readying its first x86 processor in years, codenamed Isaiah II. This chip is based on a brand new 64-bit x86 core design by VIA and the engineering team it acquired from Centaur Technology, another erstwhile x86 licencee, and features modern instruction sets such as AVX 2.0. VIA began sampling a quad-core processor based on Isaiah II, which was put to live test by the company, at its InfoComm 2014 booth. It was compared to Intel’s “Bay Trail” Atom and AMD’s “Kabini” Athlon chips. It turns out that the Isaiah II is pretty good, if it comes out soon enough.

                        The Isaiah II based quad-core chip, featuring 2.00 GHz clock speeds, and 2 MB of L2 cache, was put through SANDRA. The BGA chip was running on a VIA-made motherboard, with its own VIA VX11H chipset. It was compared to AMD Athlon 5350 (quad-core “Jaguar” with 2.05 GHz clocks), and Intel Atom Z3770 (quad-core “Silvermont” with 2.40 GHz clocks). The results are tabulated below. At 2.00 GHz, armed with the latest multimedia and cryptography instruction-sets, VIA’s chip is faster than Intel’s in most tests, despite lower clocks. It trades blows – and wins – against AMD’s chip, in most tests. VIA is expected to launch the first chips based on Isaiah II in late-August, 2014. VIA is hedging its bets with efficient compact PCs, kiosks, and digital signage, with its new chip.

                        Update: VIA reportedly moving x86 CPU resources to new joint venture in China [DIGITIMES, Feb 19, 2014]

                        VIA Technologies is rumored to have started shifting its x86 CPU technologies and related personnel to its newly formed IC design joint venture with a China government-owned investment firm, according to market watchers, adding that VIA recently notified clients that it will stop supplying x86 processors temporarily. VIA declined to comment about market rumors and pointed out that its x86 CPU business is still operating. The joint venture was announced in early 2014 with VIA owning a 20% stake in the company. The market watchers pointed out that if the rumor is true, it would mean VIA’s x86 processor platform has officially walked into history, and the China government will be able to get hold x86 technologies to develop related products. VIA has been pushing its CPU products in China for many years, mainly targeting the white-box market. With the new move, VIA may no longer release processors under its name and will instead use the name of the joint venture in the future, the market watchers said. Because VIA’s x86 CPU business is licensed by Intel, moving related resources to a new joint venture is expected to attract Intel’s attention. However, the chip giant may not be able to do much because Intel reached an agreement with the US’s Fair Trade Commission (FTC) in 2010 to not interfere with competition in the CPU and chipset markets, and extend its licensing of PCI Express to VIA by at least another six years. Intel is also unlikely to wish to offend the China investment firm, which has support from the China government, the market watchers analyzed.

                        End of updates

                        After Urgent search for an Intel savior [this same blog, Nov 21, 2012] this [Can VIA Technologies save … x86 (x64) legacy platform?] is a quite legitimate and important question.

                        Watch Cher Wang, the founder and still the chairman of the VIA Technologies (also HTC), speaking about the enterpreneurship just February this year. One of the most important traits she considers important for the success is perseverance (as she is telling at [28:50] in the Q&A session starting at [22:37]). Looking at the current, moderate by any means success of VIA, one can clearly see this attribute of her which is helping to keep VIA still afloat. One cannot resist a suspicion that she sees great opportunity for the company to come out of its current troubles of decreasing revenue. She might quite well count on the expected failure of Intel to compete effectively in the mobile computing. As the x86 (rather the 64-bit x64) is still quite important for the transition of hundreds of millions of PCs into a full mobile computing era VIA Technologies x64 chips with their very competitive Isaiah cores, as much as 4 in a package and of sufficiently low-power and low-price might indeed become the kind of saviors of that legacy hardware platform for the year 2013 and beyond. Do not forget VIA Technologies is an extremely streamlined organisation which is using the same fabless semiconductor manufacturing model as all of the ARM ecosystem.

                        While Intel used the Bonnell microarchitecture for its Atom processors a significantly smaller competitor, VIA Technologies (Via Technologies Inc (2388.TW)) was relying on the processor design and development work of its 100 people subsidiary, Centaur Technology to compete with the giant, using its same time introduced Isaiah microarchitecture. Both microarchitectures were developed BTW for quite a long period of 5 years* and introduced in products in 2008. * The Bonnell story you could read in Intel’s Atom Architecture: The Journey Begins [AnandTech, April 2, 2008]

                        Note that Atom-powered Windows 8 tablets will use Intel’s new Clover Trail SoC, the follow-up from Medfield. Clover Trail is effectively a dual-core version of Medfield (using Saltwell core, while Saltwell contains a 32 nm shrink of the original Bonnell), but with a souped up GPU (a dual-core SGX 544MP2 rather than a single SGX 540). It’s still 32nm — but next year we’ll see the process-shrunk and rearchitected Silvermont-based [also the code-name of the new micro-architecture after Bonwell] Valleyview SoC, which technologically will be very exciting indeed. The “only” question mark is the price which I would think could not go below $50 as the latest (Q1’12 intro, with the same 32nm litography) traditional Atom model D2550, having price indication publicly available, has a published tray price (i.e. for 1K units) of $47. Intel’s whole business model is standing on those extraordinary high prices by today’s standards, and these will become unsustainable in the year 2013. Here comes VIA Technologies with its x64 foundation as described here.image (As it is a May 17, 2011 Investor Meeting slide we already know that the 22nm “Future Product” in the upper row is “Haswell”, and also that Silvermont will be incorporated into the same “Shark Bay” client platform as Haswell).

                        Let’s see first how VIA Technologies presented itself one and a half year ago in its VIA Embedded Intro Video [VIAMKT YouTube channel, June 9, 2011]

                        VIA Embedded round-up video of silicon platform products and solutions

                        Then as an update see Where is VIA? An interview with Christian Caldarone [Tom’s Hardware German Edition, Aug 30, 2012]

                        … My name is Christian Caldarone, born in 1972, and am currently in Germany as a company spokesperson for VIA Embedded. In addition, I am also responsible for the channel business [as Europe Business Account Manager]. TH: Our younger readers may know VIA only as a manufacturer of audio chips or Firewire controllers. So could you briefly introduce the company? CC: VIA was founded in 1987 in California. In 1992 the company moved its headquarters to Taipei, Taiwan. Towards the end of the 1990s it came to the acquisition of the processor manufacturer Cyrix / Centaur, and on the basis of purchased know-how we developed over the following years the C3 CPUs. In 2002 the VIA Embedded Platform Division was established. Since we are focusing increasingly on the embedded market [ VIA EPIA embedded platform, editor’s note]. In terms of the requirements of the future one has to primarily identify VIA for low power, high performance per watt, fanless and quiet design, and miniaturization. The synthesis of these factors from the manufacturer’s perspective can be found in the developed by VIA Mini-, Nano- and Pico-ITXdesigns. … <to be continued after the following short insert explaining these designs>


                        Embedded Boards [VIA Embedded microsite, Sept 5, 2012]

                        VIA Embedded Boards enable a new vision for the digital lifestyle, boasting low power consumption and rich integration on ultra compact form factors. Aimed at driving fast-emerging markets for smart connected devices, from stylish digital entertainment systems and feature-rich commercial embedded devices to mobile applications such as robotics and telematics, VIA embedded boards provide the ultimate platform for systems where size, low profile and power efficiency can be combined with a rich entertainment experience. VIA Embedded Boards EPIA Embedded Platform Innovative Architecture VIA EPIA® embedded boards are the embodiment of VIA’s feature rich and power efficient platform technologies. EPIA® boards come in a variety of flavors and form factors. A mix of low-power embedded processors, core logic, networking, connectivity and multimedia components make up the wide selection of available Mini-ITX, Nano-ITX, Pico-ITX and Pico-ITXe embedded boards.

                        Epan Wu discuss the past and future of the [10 years old] Mini-ITX Platform [VIAMKT YouTube channel, Dec 4, 2011]

                        Head of the VIA Embedded Platform Division Epan Wu discusses the past and future of the 10 years old Mini-ITX Platform

                        The Mini-ITX was recognized as an industry open standard for small footprint embedded systems. The Nano-ITX and Pico-ITX received the same popularity for even smaller dimension embedded designs.

                        2002: Mini-ITX VB Series for emerging segment markets 2002: Mini-ITX Desktop Series for a wide range of uses including home media centers, PCs, and file servers 2002: EPIA Mini-ITX Series a flexible, cost effective platform for an almost unlimited variety of applications
                        2004: EPIA Nano-ITX Series the ideal building block for a wide variety of applications requiring even smaller dimensions March 2009: Em-ITX Series with flexible and easy to extend functionality and I/O ports for a specific vertical application end of 2009: NOW END OF LIFE EPIA Mobile-ITX Series only 6 cm x 6 cm — enabling x86 processing power in handheld system designs*
                        2007: EPIA Pico-ITX Series to enable x86 architecture for embedded systems where it was previously impractical for space reasons. 2012: ARM-based VAB Series ready-to-use platforms based on Pico-ITX form factor which feature ultra low power consumption, easy system integration, rich I/O and flexible software capabilities

                        * The EPIA Mobile ITX form factor was the smallest existing COM (Computer-on-module) form factor in the world. The total height of the board-to-board connectors was only 3 mm. It was meant to be used in areas of implementation such as: military, medical, robotics, industrial automation, transportation segments, and handheld devices. VIA_ITX_mainboards_Form_Factor_Comparison1 VIA ITX Mainboards Form Factor Comparison 3000_3210_assy-1 A technical drawing of Em-ITX board and expansion module.

                        A video showing you how Em-ITX can be assembled in a fanless configuration, using a specially designed chassis.

                        now continue with Where is VIA? An interview with Christian Caldarone [Tom’s Hardware German Edition, Aug 30, 2012]

                        VIA currently employs about 2000 people worldwide. The majority of them work in the Embedded Division and in chipsets/CPUs. TH: For a while, VIA chipsets were considered as viable alternatives to offerings from AMD, Intel and Nvidia. Today the company is no longer represented in this segment away from its own platforms, and also happens rather insignificant when compared to the product cycles of the above competitors. Has VIA been getting nowhere? CC: No, VIA again and again presents innovations as well, such as the recently announced QuadCore processor. It runs at 1.2 GHz, supports 64-bit instruction sets, uses adaptive overclocking, and achieved a TDP of only 27.5 watts thanks to its low-power design. In addition, it is an out-of-order architecture. Unlike the products of some competitors there are four real cores, and systems stuck with QuadCore Processor + Vx11 can handle up to 16 GB of RAM. The Vx11 chipset also includes a DirectX 11-compatible GPU called VIA Chrome 645. TH: Is VIA currently working on new x86 CPUs? The Nano/Nano X2 is now at least 5 years old [NOT TRUE as only the 65nm-based Nano is 5 years old, while the 40nm-based Nano X2 was introduced only in Q1 2011, see later] and is manufactured in 40 nm, and also the QuadCore processor is really just a variation of this design – two Nano X2 on one die. [NOT TRUE as 4 cores on 2 dies with access to the same FSB (Front-Side Bus) are integrated together on a carrier package, see later] CC: Of course, there will be new, further developed and improved processors, which is consequential, but currently there is nothing to announce. Our current products can compete well in their segment. [Note: In the article Skirmishes on the desktop: Nettop platforms compared [Tom’s Hardware German Edition, March 29, 2012] VIA’s Nano X2 beat in fact very well Intel’s current at that time Atom D2700, and in several cases could clearly outpace it.] Our customers appreciate not only our portfolio but also the long product life cycle of five to seven years. Therefore, in order to maintain pin compatibility and to support the appropriate longevity of the platform, it is not possible, for example, to perform a simple die-shrink. It sounds so simple: “The structure size is refined.” But the fact is that a die-shrink would require much reworking of the platforms.

                        … <to be continued later on>


                        Now see an Introduction To Centaur [Patrick Roberts YouTube channel, July 30, 2012]

                        Introduction To Centaur Technology … 400 million transistors are in their current processor design …

                        with the very recent Processor Whispers: About Austin powers and patents [Andreas Stiller on “The H”, Nov 5, 2012]

                        Austin is not only the capital of Texas and home to Dell’s headquarters, but also a hub of processor development. After all, processors from Intel (Atom), AMD and Apple are designed here. But there is another company… It’s been all but forgotten that, next to the big ones mentioned, you will also find a smaller processor company in Austin, the third of the remaining threesome of x86 developers: Centaur Technologies Inc. For 13 years now, the company has belonged to the Taiwanese chip manufacturer VIA technologies. … the chief of the centaurs, Glenn Henry, was expecting me. … In spite of dramatically poor financial figures for VIA – with around $86 million, the numbers for the first three quarters of 2012 are 23 per cent below the ones from last year – the 70-year-old is optimistic: “We don’t cost much, so even a single per cent of the x86 cake is sufficient. Also, we have interesting new markets in China and increasingly in Brazil too.” For years, the number of employees at his company – just below 100 – has remained mostly constant. And, ultimately, VIA boss Wenchi Chen is one of the richest citizens of Taiwan, with sufficiently deep pockets. Currently, work is being done on the CN-R, a small quad-core processor designed for TSMC’s 28nm process. About a year ago, Centaur released a processor called VIA QuadCore, internally referred to as CN-Q, which is divided onto two chips, in a similar way as the Pentium D was. Each single chip is a VIA Nano X2 manufactured in 40nm that was well able to compete with other chips of its class, like the Atom D510 and the AMD E-350. It is compatible with the classic Eden boards and a quad-core solution for mini-ITX boards was released a few weeks ago, the VIA EPIA P910. Centaur still doesn’t have an integrated memory controller, for external communication they are still using the VIA V4 bus with 1333MHz, which is mostly identical to the bus of the Pentium 4. It serves as a link to the much bigger companion chip from VIA with north and south bridge. However, according to Henry, there are plans to integrate the chips into a SoC. But first, the CN-R is supposed to hit the market in the classic format with clock speeds between 1.2 and 2GHz around mid-2013. Which market that’s going to be, Henry doesn’t know yet: tablets seem likely, the netbook market is all but dead, but there’s still a niche market for small desktop PCs [“mini PCs”] and mini-servers as well as the embedded sector. A few highlights could make the chip stand out among the competition: AVX2 and an advanced PadLock unit with new cryptography operations– Atom and Bobcat/Jaguar don’t offer either. In contrast to Intel’s Haswell processor, however, CN-R will neither support fused multiply-add nor offer a transactional memory extension, as the effort would have been too expensive. Just a few hours before I had arrived, another economically motivated cut had been decided: instead of the initially planned central L3 cache with 4MB, Centaur chose to go down to 2MB in order to save space, costs and, above all, energy. Centaur has to work on the latter in particularto be able to compete with the big players in the business. …


                        And here is the continuation of Where is VIA? An interview with Christian Caldarone [Tom’s Hardware German Edition, Aug 30, 2012]

                        Chipsets are passé, embedded products are the future … Chipsets in the traditional sense, such as Northbridge, Southbridge, LPC, etc., are now almost extinct. … This development has to do with the current situation. All manufacturers are increasingly focused on the platform. The idea also makes sense: when everything comes from a single source, the individual components ideally suit each other – and demands are implemented as you wish. Eventually AMD has decided with the acquisition of ATI, to develop their own solutions and to focus only on AMD platforms. The goals of AMD and VIA were simply too different: for AMD it was important to keep up in performance, while VIA’s vision was more of energy efficient platforms. VIA currently has no concrete plans for the return to the chipset division. This is however not a complete rejection. A renewed commitment to the chipset segment is possible and also necessary if customer and partner needs are pronounced strongly enough. TH: You repeatedly called the Embedded Division as VIA’s primary area of operation. The term “embedded” is often equated with tablets, industrial PCs and control systems. What is VIA’s definition of “embedded”? CC:That’s right, the term “embedded” in fact can be interpreted very differently. An early definition is that the CPU is directly soldered and a GPU is integrated. TH: According to this definition, even AMD and Intel build  “embedded” systems with GPU and other integrated components. What sets VIA apart? CC:VIA has offered such designs earlier. The unique selling proposition was also lower energy consumption, allowing a higher performance per watt. Here comes the platform approach to the game again, and AMD and Intel are just gone in the direction that VIA had already taken. There are products of higher integratin in the future, so there is a change to the name and the approach. One hears again and again: “The desktop is dead.” If you look at the current trends, we can see that everywhere. The classic desktop is ousted, various other devices take over its role. Requirements such as Always on the Move, Cloud Computing and Desktop Virtualization are put forward, thus other devices are needed and also user behavior is changed. In the thin-client area VIA is traditionally represented strong. The reason for not so clearly connecting VIA with this segment is because this is not so strongly coming from the brand. The device (as a platform) must work. … TH: How VIA currently defined (and future) its market. Formerly the most visible products are gone – which wants to make money and grow? What is the strategy? Hurts the discontinuation of Windows / PC market (in the old scale)? CC: This is a regional issue: Europe is an important market, and we are committed to continue in the embedded space. Other countries and regions specially for us are less strong on the radar. Then there is again the BRICS region [Brazil, Russia, India, China, South Africa, note by the editor], where it first comes to ever affordable PCs, namely to provide classical desktops. One element of this is the recently introduced APC [ a mini-PC platform with a 800 MHz ARM CPU from VIA and Android 2.3 operating system, editor’s note ]. In addition to these ARM based devices, of course x86-based Mini-PCs for the desktop market continue to play a role in our strategy. Here our ARTiGO product series is to be specially mentioned. The VIA ARTiGOs are indeed classic Mini-PCs for the desktop market, but they also have some embedded features and are therefore also suitable for the semi-embedded sector. In addition to the combination of ARTiGO with Windows XP and Windows 7, we were also able to test the ARTiGO A1150 and A1200 successfully with Windows Server 2008. Besides the various Windows versions Ubuntu and SuSE are also officially supported by VIA. TH: Where VIA will surprise us in the future? The fields that are particularly prominent? Where does the company see its biggest opportunities?

                        Published on Sep 13, 2012 by VIAMKT. VIA Embedded was in attendance at the 2012 Digital Signage Workshop in Taipei, showcasing their range of complete package solutions for dynamic digital signage including the latest VIA Magic Box and 3D Holographic display.

                        CC: Our products will still be much smaller, we will consume even less electric power, and we will put even more features in an even smaller space. We see special opportunities in Digital Signage, Medical Computing and Thin Clients. Here, the thin client must be understood as a device with which to connect to the cloud. … Thin Clients with a VIA CPU offer here a special advantage for security because our own integrated PadLock Security Co-processor can take over the encryption of data. Hardware encryption is classified as 100 times more secure than pure software-based encryption, loading the CPU significantly less, and this saves even more power here. Downright secure on-the-fly encryption can be seen as an essential component of cloud computing, and thus corresponds to the requirement of the customers. … … TH: Tablets are a growing market. Will VIA in this segment offer a suitable (processor) solution? Does VIA has an ARM license? If not, would an x86 design for Win8 tablets be possible? … In China, many manufacturers are already using [ARM] solutions from VIA. Exactly these markets are targeted by our subsidiary Wonder Media with the WonderMedia PRIZM SoC [an ARM-compatible, integrated processor, editor’s note]. … There are other products – medical devices or instruments based on ARM designs. What they need is often enough to have a well-adjusted SoC. It is not always clear that there is a VIA-solution. As with the display and other components it is subject to special requirements (moisture, shock, heat, etc.). These customers also appreciate the long product life cycles. In the consumer sector, it is the opposite, since latest features require short product life cycles. We will definitely have platforms for Windows 8 in the portfolio, for whatever kind of application. So you see, VIA Technologies could theoretically have both an ARM-based Win8 tablet and one driven on the x86-base. … TH: How VIA stands for low-power servers? After all, AMD has just bought SeaMicro, and HP and other companies are now using ARM chips in servers. CC: This segment is one of the more interesting for VIA, and we expect a good chance. An ARM-based solution here would be particularly attractive and allow the clients to realize an effective and efficient platform. Linux versions and also Android run now everywhere, providing nothing in the way of the usage itself. An ARM-based server solution is limited by the performance and in scope – so to say, the usage is very specific to the application. Therefore x86 is also important for the foreseeable future. And also with our x86 CPUs we see good opportunities. There are efforts to use them as power-saving CPUs in all data centers of the world. We have even more advantages with our quad processor alongside the low power consumption: CPU virtualization, the just mentioned security co-processor, and a large L2 cache by which it can compete quite well in performance with server processors of the competitors. In terms of cache throughput in so-called heavy-lifting tasks, such as database applications, for example, there is only seven percent difference to the Xeon 5110. I had already mentioned another benefit as well: the VX11 chipset and the QuadCore processor can manage up to 16 GB memory. With Intel’s Atom CPUs it is 4 GB. Virtualization is a really exciting skill – not least for the administration. It is possible, for example, to measure the average power consumption per virtual machine and to measure the system accordingly. As the first choice it is advisable to use our platform together with the KVM [Kernel-based Virtual Machine] hypervisor since it is also officially supported by VIA. KVM is a very serious virtualization solution that for some time now is tightly integrated into the Linux kernel. The decision of the major Linux distributions Ubuntu and SuSE, to use KVM as their preferred hypervisor, has once again to be underlined. Another advantage arises also through the availability and development of the appropriate administrative and conversion tools, extensive cloud/IaaS and orchestrator solutions (see http://www.linux-kvm.org/page/Management_Tools), which have also helped to pave the way in professional, commercial use of KVM. The combination of the VIA QuadCore and the KVM hypervisor currently has the best virtualization per watt ratio in the x86 market. Extrapolating 8 virtual machines per VIA QuadCore (27.5 watts TDP), the average per VM incurred is only 3.44 Watt, while for 10 VMs it takes only 2.75 watt. The long product life cycle of the VIA platform also enables a consistently homogeneous landscape, in which, for example, only a single hypervisor OS image is required, which can then be loaded from a central point to any number of platforms. But not everything can be virtualized. A good example are services such as VoIP. So one needs additionally a small server that will work then in the most cost efficient and energy saving way. And in this context, a long product life cycle and high reliability are important. Especially for the latter making electromechanical parts unnecessary is useful as well. An unnecessary fan for VIA Eden just could not fail.


                        Now look at

                        the current business situation of the VIA Technologies:

                        Intel’s market share was 83.3 percent in the third quarter [of 2012], growing from 80.6 percent in the same quarter the previous quarter. AMD’s market share was 16.1 percent, falling from 18.8 percent. VIA Technologies, which largely makes chips for low-cost PCs, had a 0.6 percent market share. [Mercury Research via IDG News Service]

                        For the full year 2011, Intel earned 80.1% overall worldwide unit market share, a loss of 0.6% compared to 2010. In 2011, AMD earned 19.7%, a gain of 0.7% compared to 2010. VIA Technologies earned 0.2%, a loss of 0.1%. [IDC]

                        In the full year 2010, Intel earned 80.7% unit market share, a gain of 1.1%, AMD earned 19.0%, a loss of 1.1%, and VIA Technologies earned 0.3%. [IDC]

                        VIA Announces October Sales Results [VIA Technologies press release, Nov 2, 2012]

                        Table 1: VIA October Sales Revenue In thousands of US dollars

                        Net Sales 2012 2011 Y-on-Y Change (%)
                        October 8,816 9,112 -3.25%
                        January through October 97,455 124,510 -21.73%

                        The company is selling a lot of products to the embedded market, also as boards (see: Nano based, Nano X2 based, Eden X2 based, and Quadcore E based), as well as some of its products are appearing in 3d party end-user products sold in volume globally. Below we could see some volume offerings in the end-user category which came to the market in the last 12 months. Examples of the 3d party thin client/mini PC products: Based on Nano and VX900 chipset (MSP): – Devon IT Launches Dual DVI VIA-Based TC5V Thin Client [Jan 18, 2012] where Devon IT is a U.S. based company with offices in London, Shanghai and Bangalore, selling globally. The TC5VX comes with Windows Embedded Standard 7 and the Devon IT Thin Client – TC5VX – 2 GB RAM – 1.3 GHz – 0 GB HDD is currently sold in 7 stores for $438 and up; while the TC5VL with DeTOS 7 (a Linux based thin client operating system developed by Devon IT and including RDP 7.1 and offering Microsoft RemoteFX functionality for Windows Server 2008 R2) and the Devon IT Thin Client – TC5VL – 1 GB RAM – 1.3 GHz – 0 GB HDD is currently sold in 13 stores for $281 and up. Based on Nano X2 and VX900H chipset (MSP): – ZOTAC Launches Affordable Palm-Sized ZBOX nano VD01 Series mini-PCs [Oct 6, 2011] where ZOTAC is a Macau based manufacturer of graphics cards, mini-ITX motherboards and mini-PCs sold in all continents around the globe, and with over 6,000 workers and a combined 100,000 square-meters of factory space. ZOTAC ZBOX nano – VD01 PLUS – 2 GB RAM – 1.2 GHz – 320 GB HDD with Windows 7 is currently sold in 79 stores for $230 and up or you can buy ZOTAC ZBOX nano – VD01 – 0 MB RAM – 1.2 GHz – 0 GB HDD with Windows 7 selling for $160 and up from 28 stores. Based on Eden X2: – HP Introduces Thin Clients with Unprecedented Security, Exceptional Flexibility and Performance [Feb 13, 2012]: “… the powerful new HP t610 Flexible Series Thin Client and HP t510 Thin ClientThe HP t610 features a dual-core AMD G-series processor with integrated discrete-class AMD Radeon graphics … at 1.65 GHz … The HP t510 also features the VIA Eden X2 U4200 1GHz dual-core CPU”. The HP Flexible Thin Client – T510 – 2 GB RAM – 1 GHz – 0 GB HDD is currently sold in 70 stores for $217 and up or you can the same HP Flexible Thin Client – T510 – 2 GB RAM – 1 GHz – 0 GB HDD for $195 and up from 55 stores. The HP t510 Thin client is pre-configured with one of the following: – Genuine Windows® Embedded Standard 7 – Genuine Windows® Embedded Standard 2009 – HP ThinPro – HP Smart Zero Client Service Example of a 3d party POS terminal: Based on Nano: – Product Launch Notice-KS-6715 series [Dec 7, 2011] from the Taiwanese Posiflex Technology focusing on POS Terminals and peripherals with 350 employees and selling globally through subsidiaries in China, Malaysia, India, Germany, USA and Argentina. The Posiflex Fan-Free – KS6715 – 2 GB RAM – 1.6 GHz – 160 GB HDD (a touch based POS terminal) with Windows Embedded POSReady7 is currently sold in 12 stores for $781 and up. Windows 8: only driver support is available as follows

                        VIA has released Windows 8 drivers for the VX11 Media System Processor, available through the driver portal. The VX900 drivers for Windows 7 do also support Windows 8 and VIA is working with Microsoft to have them re-classified as Windows 8 drivers. Until then, the VX900 drivers for Windows 7 can be used as a solution for Windows 8, available through the driver portal. Older VIA chipsets (than the VX900 and VX11) can run Windows 8 using the default drivers built into Windows 8, but some graphical features of Windows 8 may not be supported and it is not recommended.

                        (+ drivers for Windows 8 for the VIA HD audio chips)


                        Now it is time to have

                        a deep insight into the latest technology advances

                        made by VIA Technologies:

                        VIA EPIA-P910 Pico-ITX Motherboard with a cassette tape for comparison

                        VIA EPIA-P910 Pico-ITX Motherboard with a cassette tape for comparison

                        VIA_EPIA P910 45 with logo L_original_VIA EPIA-P910 Pico-ITX board (measuring 10 cm x 7.2 cm) combining a 1.0GHz VIA QuadCore E-Series processor (the 2 chips on the “smaller brown” carrier on the right) and the latest VIA VX11H MSP (single chip on the “big brown carrier” on the left) for superior performance and outstanding display capabilities.

                        VIA EPIA-P910 board essential block diagramm from the datasheet

                        The essential block diagram of the VIA EPIA-P910 board from the datasheet

                        VIA Announces First QuadCore Pico-ITX Board with 3D Display Capabilities [VIA Technologies press release, Sept 6, 2012]

                        VIA EPIA-P910 features new VIA VX11H media system processor with DX11 support for immersive display environments Taipei, Taiwan, 6th September, 2012 – VIA Technologies, Inc, a leading innovator of power efficient computing platforms, today announced the VIA EPIA-P910 Pico-ITX board, the first VIA board to feature the latest VIA VX11H MSP in combination with a VIA QuadCore E-Series processor. Providing superior performance and outstanding display capabilities, the VIA EPIA-P910 Pico-ITX provides the ideal platform for a wide array of next-generation ultra compact devices for applications in health-care, logistics, fleet management and other vertical market segments. The VIA EPIA-P910 Pico-ITX is the first VIA board to include the VIA VX11H MSP which provides the latest in graphic capabilities, including DirectX 11 support, for richer textures as well as 3D stereoscopic display. In combination with a 1.0GHz VIA QuadCore E-Series processor, the VIA EPIA-P910 offers high performance computing in an ultra compact, low power design with today’s latest connectivity options including HDMI and USB 3.0. “The VIA EPIA-P910 features the most advanced technology from VIA with the latest VIA VX11H MSP and VIA QuadCore E-Series processor,” said Epan Wu Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “It provides superior computing performance and the richest display capabilities allowing embedded system designers to innovate for immersive embedded environments.” About VIA EPIA-P910 Pico-ITX Based on the incredibly compact Pico-ITX form factor, measuring 10 cm x 7.2 cm, the VIA EPIA-P910 Pico-ITX combines a 1.0GHz VIA QuadCore E-Series processor and the latest VIA VX11H MSP to offer superior computing performance for ultra compact systems. The VIA EPIA-P910 Pico-ITX supports up 8GB of 1333MHz DDR3 memory, HD audio, HDMI, VGA and LVDS display connectivity as well as a high performance hardware HD video decoder in the shape of the latest VIA Chromotion 5.0 video processor. On board pin headers and an extension board to board connector provide support for an additional 6 USB 2.0 ports, an LPC connector, SMBus connector, PS/2 support, audio jacks, LVDS, 4 pairs of DIO and two UART ports. Rear I/O includes one HDMI port, one VGA port, 2 USB 3.0 ports and 1 GigaLAN port. For more information about the VIA EPIA-P910 please visit: http://www.viaembedded.com/en/products/boards/1950/1/EPIA-P910.html For more information about the VIA VX11H MSP, please visit: http://www.viaembedded.com/en/products/processors/1951/1/VX11_(Single-Chip).html

                        VIA EPIA-P910 Pico-ITX Motherboard in a hand VIA EPIA-P910 Pico-ITX Motherboard VIA_vx11_and_vx11H_blkdiagram_original_ VIA VX11 (and VX11H) Media System Processor (MSP) [“chipset” on a single chip] block diagram

                        VIA VX11 Media System Processor: Breathing Life into 3D and High Definition Video Playback [VIA Chipsets, Sept 5, 2012]

                        The VIA VX11 media system processor (MSP) family is designed for next generation desktop, small form factor and all-in-one PCs, offering a world-class HD multimedia platform for media-intensive applications. The VIA VX11 features the VIA Chrome 640\645, a genuine DirectX11 graphics processor that offers richer visual and 3D contentsfor immersive environments. The VIA VX11 DX11GPU is designed to leverage the power of parallel processing and provides support for sophisticated shading and texturing techniques such as tessellation for smoother 3D animation and more lifelike graphics. Including Shader 5.0 to integrate cohesive post graphic processing, DirectCompute 11 for scalable GPGPU computing, as well as better multithreading and control for parallel computing, the VIA VX11 MSP provides enhanced graphic capabilities for today’s media intensive applications and has been designed to support OpenCL™. The VIA VX11 MSP has received SuperSpeed USB certification from USB-IF and supports up to 3 USB 3.0 ports for data transfer speeds up to ten times faster than USB 2.0 with optimized power efficiency. The VIA VX11 MSP features the high-performance and versatile VIA Chromotion 5.0 video processor, providing ultra smooth decoding of MPEG-4, H.264, MPEG-2, and VC-1. It offers advanced filtering and cutting edge post-processing. Support for the latest connectivity standards includes Display Port, HDMI, DVP, VGA and LVDS. The VIA VX11 MSP supports up to 16GB of the latest DDR3 system memory at speeds of up to 1600MHz and is compatible with the VIA QuadCore, VIA Nano™, and VIA Eden™ processor families. Integrating all the features of a traditional North and South bridge solution into a 33mm x 33mm single chip package and leveraging the 40nm advanced manufacturing process, the VIA VX11 is a single chip solution that reduces overall silicon footprint and lowers system power consumption. VIA VX11 Media System Processor: Key Features

                        • High Performance Hardware HD Video Decoder:Smooth hardware acceleration for MPEG-4, H.264, MPEG-2, and VC-1 for advanced browser streamed video technologies
                        • Advanced Display Connectivity:Supports the latest display standards including DisplayPort, HDMI, DVI and VGA in multi-display configurations
                        • DX11 Graphics Performance:TheVIA Chrome 640/645integrated graphics processor is fully DirectX 11 certified and includes a 128-bit 2D engine
                        • SuperSpeed USB Certification:Has received SuperSpeed USB certification form the USB-IF and supports up to 3 USB 3.0 ports
                        • HD Audio support:VIA Vinyl HD Audio controller supports up to eight high definition channels with a 192kHz sampling rate, delivering a richer all-round digital media experience
                        • Memory Support:Memory controller technology supports the lower power, high-bandwidth DDR3 memory modules with speeds up to 1600MHz
                        • Fully Integrated technology support: Supports the low power device interfaces of SDIO 3.0, UART, SPI, LPC as well as six USB 2.0 ports

                        VIA Chromotion 5.0 The VIA Chromotion 5.0 is a high performance video processor supports stereoscopic decoding in MVC format bringing 3D content to life. Also boasting hardware acceleration of the H.264 HD encoding technology that is driving today’s advanced online HD video streaming services, the VIA Chromotion 5.0 video processor brings crisp, smooth 1080p HD video contentto life without hogging key system resources or resorting to an additional third party decoder. The Chromotion 5.0 video processor supports the latest video codecsincluding full Blu-ray support at true HD screen resolutions, including dual 1080p HD decode and playback of MPEG-2, MPEG-4, WMV9, VC-1 and H.264 content. Additional enhancements include H.264 HD encoder, motion compensation, transform, de-blocking, full VLD support, and AVS support. Full frame rate playback of MPEG-2, H.264 and Windows Media Video-based codecs, including VC-1 at full 1080p resolutions, is assisted by hardware acceleration assistance and includes Advanced Profile level 4 support on WMV/VC-1 content and High Profile level 4.1 for H.264-based content. Advanced Display Connectivity Integrated display support includes a dedicated CRT interface, integrated LVDS transmitter, a multiplexed display interface for DisplayPort and HDMI and parallel digital video output port (DVP) to external HMDI/LVDS/DVI transmitter. The VIA VX11 MSP provides multi-monitor extended desktop support where two independent display engines can display different content at different resolutions, pixel depths and refresh rates. VIA Vinyl HD Audio As the PC platform increasingly becomes the central device for home entertainment, the HD Audio codecs provide home theatre quality performance with support for the latest high definition audio content in Blu-ray and other popular HD audio formats. The VIA Vinyl HD audio codec is a low power, high-fidelity 8-channel high definition audio codec designed for desktop PC audio systems, supporting QSound, DTS Connect, Dolby1 Digital Live, Dolby PCEE program, SRS Lab and Creative technologies. HD DVD Audi Content protection is also supported for full-rate lossless DVD audio, and HD DVD audio content playback.

                        VIA_VX11 Chip_original_ The VIA VX11 chip (the VX11H looks the same) on its carrier VIA_VX11_internal_block_diagram VIA VX11 internal block diagram Note that it has Windows 8 support and the graphics and video capabilities in the VIA VX11 and VX11H are based on S3 Graphics technology about which we should know that VIA Technologies Announces Sale of Stake in S3 Graphics [VIA Technologies press release, July 6, 2011]:

                        Taipei, Taiwan, July 6, 2011 – VIA Technologies, Inc. (“VIA”) today announced the signing of definitive agreement to sell all of its shareholding in S3 Graphics Co., Ltd. (“S3 Graphics”) to HTC Corporation (“HTC”). S3 Graphics is a leading provider of innovative graphics visualization technologies used in PCs, game consoles and, more recently, mobile devices.
                        VIA acquired S3 Graphics in 2001 with the intention to accelerate integration of graphics capabilities with its processor and chipset products. S3 Graphics became undercapitalized in 2005, and VIA introduced WTI Investment International, Ltd. (“WTI”) as a new investor to help fund the operations and R&D initiatives. WTI is a private investment company, in which Cher Wang, Chairman of VIA, is a significant shareholder.
                        Under terms of the agreement with HTC, total consideration for all outstanding shares of S3 Graphics will be US$300 million. Of which, VIA will receive US$147 million; and WTI will receive US$153 million. VIA will recognize a capital gain of US$ $37 million and paid-in-capital of US$ 115 million in this transaction.

                        Note that this $300M acquisition of S3 Graphics by HTC was based on an ongoing lawsuit against Apple by S3 Graphics to be used in negotiating with Apple. This was lost in November last year but nevertheless could have figured positively for HTC’s recent settlement with Apple (as only HTC was able to negotiate a settlement with Apple so far) in which Apple To Get $6-$8 Per Phone Fee From HTC, Analyst Says [Forbes, Nov 12, 2012]:

                        Apple will receive an estimated $6-$8 per phone licensing fee from HTC under the patent litigation settlement the two companies announced on Saturday, Sterne Agee analyst Shaw Wu said in a research note this morning.
                        “Financial terms were not disclosed but we believe AAPL is likely getting a net licensing fee due to its much stronger patent portfolio and we think position as undisputed inventor of the modern smart phone with touchscreen,” he writes. “We view this as a positive and the big question is whether Samsung and Motorola will also reach settlement agreements.”
                        He estimates that at $6-$8 per HTC phone sold, the company will generate an additional $180 million to $200 million annual revenue; he says that is lower than the range that Apple initially proposed. Wu notes that there have been previous reports that HTC pays Microsoft $5 per phone running Android.
                        The bottom line, he notes, is that the deal is basically immaterial to Apple. “For a lot of companies, $180-280 million in annual licensing revenue from one vendor is material but for AAPL it will likely be immaterial to its financials given its large revenue base of $193 billion and $48 billion in net income that the investment community is forecasting for FY 2013,” he writes.

                        World’s Smallest x86 Quad Core System, VIA ARTiGO A1250 [VIA Technologies press release, Oct 31, 2012]

                        ARTiGO A1250_comparison_L_medium.jpg Features USB 3.0, stereoscopic 3D and HD video support, for an immersive multimedia experience Taipei, Taiwan, 31st October, 2012 – VIA Technologies, Inc, a leading innovator of power efficient computing platforms, today announced the world’s smallest x86 quad core system, the VIA ARTiGO A1250 slim system, featuring a 1.0GHz VIA QuadCore processor and the latest VIA VX11H media system processor (MSP), in chassis the size of a paperback novel. The ultra-compact VIA ARTiGO A1250, is suitable for a myriad of applications in the home or office, including home server, home automation, hotel management, media streaming, digital signage and surveillance as well as medical and healthcare applications. The VIA ARTiGO A1250 leverages the VIA VX11H MSP to deliver an immersive multimedia experience complete with 3D stereoscopic and HD display support in a low power envelope, which a typical power consumption of a mere 32W TDP. The VIA ARTiGO A1200 can fit easily into any environment, whether it is behind a monitor or on the wall with a 10 x 10 cm VESA mount or placed alongside other home media devices. For system developers, VIA provides third party software security through a unique hardware/software design. “By leveraging the ultra compact Pico-ITX form factor, the VIA ARTiGO A1250 is able to deliver a powerful x86 quad core computing experience in the smallest system design on the market,” said Epan Wu, Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “The VIA ARTiGO A1250 boasts the latest technology with 3D stereoscopic display and USB 3.0 support for an unparalleled ultra compact computing experience, making small truly beautiful.” VIA ARTiGO A1250 ARTiGO A1250_with mount_L_medium.jpg The VIA ARTiGO A1250 is the slimmest full featured quad core system on the market today with an ultra low-profile design measuring a mere 17.7cm x 12.5cm x 3.0cm (W X D X H), a full ten percent smaller than the VIA ARTiGO A1150 series. A power efficient 1.0GHz VIA QuadCore E-Series processor is combined with the latest highly integrated all-in-one VIA VX11H MSP which features the integrated VIA Chromotion 5.0 video processor with DX11 support for richer textures and 3D stereoscopic display. The VIA ARTiGO A1250 delivers an exceptional multimedia experience with advanced filtering and cutting edge post-processing to perform ultra smooth decoding of H.264, MPEG-2, VC-1, and WMV9 for smooth playback of the most demanding multimedia titles at resolutions up to 1080p without incurring a heavy CPU load. The unique dual-sided I/O coastline interface includes one HDMI and one VGA display port, one GigaLAN Ethernet port, two USB 3.0 and two USB 2.0 ports, audio jacks (Line-in/out and mic-in) and 12V DC-in power. For more information about the VIA ARTiGO A1250 please visit: http://www.viaembedded.com/en/products/systems/1990/1/ARTiGO_A1250_(Pico-ITX).html

                        Here is an introductory video looking at the VIA ARTiGO A1250. The World’s smallest x86 quad core system on the market to date. The size of the new system is compared to the A1150 (as in the press release) and the previous generation A1200 model with fanless slim design.

                        Current ARTiGO pricing can be checked on E-ITX.com:

                        VIA ARTiGO A1250 for $320 with VX11H MSP (for a configuration with 0 GB RAM, 0 ODD, 0 GB HDD, no IEEE802.11b/g/n WiFi Kit, no OS, no system testing and assembly) and up (when the missing things indicated are added), delivery is promised for DecemberVIA ARTiGO A1150 for $259 with [VX900H MSP] Chrome9 HD DX9 3D/2D Video Processor w/HDMI & VGA Display Outputs (for a configuration with 1 GB RAM, 0 ODD, 0 GB HDD, no 802.11b/g Wireless LAN Module Kit, no Antennas for Wireless LAN Module Kit, no OS, no system testing and assembly) and up (when the missing things indicated are added), next day shipment – VIA ARTiGO A1200 for $319 with VX900 MSP (for a configuration with 0 GB RAM, 0 ODD, 0 GB HDD, no Wireless LAN or 3G WAN Network, no WiFi Antennas, no OS, no system testing and assembly) and up (when the missing things indicated are added), next day shipment – Windows operating system prices (w/OEM License [and DVD]):

                        • Win7 Home Premium 64-bit: $120
                        • Win7 Professional 64-bit: $160
                        • Win7 Ultimate 64-bit: $200
                        • Win XP Pro 32-bit with OEM License ONLY: $185

                        CPUs used:

                        VIA Eden X2 Unveiled at Embedded Word 2011, World’s Most Power-Efficient Dual Core Processor [VIA Technologies press release, March 1, 2011]

                        VIA Eden X2 processors bring unrivalled power efficiency and fanless stability to embedded markets without compromising on performance Taipei, Taiwan, 1 March, 2011 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the new VIA Eden X2 processor, the industry’s lowest power dual-core processor, optimized for fanless implementation in a broad range of industrial and commercial embedded systems. VIA Eden X2 will debut at Embedded World 2011, Nuremberg, Hall 12, Booth No. 574 VIA Eden X2 processors combine VIA’s signature ‘Eden’ fanless design principles, in a highly optimized, power-efficient dual-core architecture. This guarantees rock-solid stability for mission critical embedded systems without compromising on performance or features. With a component longevity guarantee of 7 years, VIA Eden X2 processors are guaranteed to extend the reach of fanless system design for years to come. “Eden X2 shows how once again VIA is setting the pace when it comes to highly optimized, power-efficient processing,” said Daniel Wu, Vice President, VIA Embedded Platform Division, VIA Technologies, Inc. “Embedded developers will relish the opportunity to integrate a native 64-bit, dual-core processor in passively cooled, ultra stable systems.” VIA_Eden_X2_processor_Front_and_back_medium.jpg VIA Eden X2 – Dual-Core Processing on a Fanless Power Budget Leveraging the latest 40nm manufacturing process, VIA Eden X2 processors combine two 64-bit, superscalar VIA Eden cores on one die, offering enhanced multi-tasking and superb multimedia performance on a rigidly low power budget. VIA Eden X2 processors are the most power-efficient processors on the market, designed to offer the ideal solution for fanless system design. VIA Eden X2 processors bring additional features that include VIA VT virtualization, a technology that allows legacy software and applications to be used in virtual scenarios without impacting on performance. The unique VIA AES Security Engine offers hardware-based data encryption on the fly, and essential tool in content protection and system security. VIA Eden X2 processors are natively 64-bit compatible, facilitating an essential transition for the future of the embedded industry as 64-bit operating systems such as Windows® Embedded Standard 7 allow for vastly improved data throughput per clock cycle. This makes it easier to manipulate large data sets and improves overall performance. VIA Eden X2 processors are also fully compatible with Windows CE and Linux operating systems. VIA Eden X2 processors are based on the latest 40nm manufacturing process using a VIA NanoBGA2 package of 21mm x 21mm with a die size of 11mm x 6mm. All VIA Eden X2 processors and are fully pin-to-pin compatible with VIA Eden, VIA C7 and VIA Nano E-Series processors. Product Highlights

                        • Industry-leading power-efficient architecture
                        • 7 year longevity guarantee
                        • Advanced multi-core processing
                        • Native support for 64-bit operating systems
                        • High-performance superscalar processing
                        • Out-of-order x86 architecture
                        • Most efficient speculative floating point algorithm
                        • Full processor virtualization support
                        • Advanced power and thermal management
                        • VIA AES hardware security features
                        • Pin-to-pin compatibility with VIA processors range

                        VIA cProcessors are sampling now to project customers. Systems and boards featuring the VIA Eden X2 will be available in Q2 2011. For information about VIA Eden X2 processors, please visit: http://www.via.com.tw/en/products/processors/edenX2/


                        Basic RGB

                        VIA Announces VIA Nano X2 Dual-Core Processor [VIA Technologies press release, Jan 4, 2011]

                        Brings advanced multi-core performance to energy-efficient PCs without raising the heat Taipei, Taiwan, 4 January 2011 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced its latest VIA Nano X2 processor for mainstream PC markets. Based on a 40 nanometer fabrication process, the VIA Nano X2 delivers better computational performance and improved multi-tasking ability without consuming more power. “The VIA Nano X2 processor arrives at a time when software architectures are now optimized to for multi-thread computing,” commented Richard Brown, VP International Marketing, VIA Technologies, Inc. “Improvements in semi-conductor fabrication means we can now double the number of processor cores while maintaining the same low energy consumption levels that our customers are used to.” VIA Nano X2 processors are targeting a range of PC products that include desktop, all-in-one and mobile notebook designs while extending the reach of VIA’s processor portfolio into multitasking and performance-oriented segments. VIA Nano X2 processors offer end-users the most optimized, power-efficient computing experience on the market today. VIA Nano X2 Processor VIA Nano X2 processors are built using the advanced 64-bit, superscalar ‘Isaiah’ architecture that powers previous single-core VIA Nano processors, adopted worldwide for a growing number of market-leading mini-note, small form factor desktop, and energy-efficient server designs. Featuring two out-of-order x86 cores, VIA Nano X2 processors deliver up to double the performance on multi-thread optimized applications and also come with SSE4, native 64-bit support, VT CPU virtualization technology, and VIA PadLock™ hardware security features. VIA Nano X2 processors are also pin-to-pin compatible with previous VIA Nano, VIA C7, VIA C7-M and VIA Eden processors, facilitating easy upgrades of existing designs. Product Highlights

                        • Advanced multi-core processing
                        • Power-efficient out-of-order x86 architecture
                        • Full support for 64-bit operating systems
                        • High-performance superscalar processing
                        • Most efficient speculative floating point algorithm
                        • Full processor virtualization support
                        • Advanced power and thermal management
                        • VIA PadLock™ hardware security features
                        • Pin-to-pin compatibility with other VIA processors

                        VIA Nano X2 processors are also compatible with all VIA media system processors and digital media chipsets including the latest VIA VX900 and VIA VN1000. VIA Nano X2 Availability VIA Nano X2 processors samples are currently available for OEMs and motherboard vendors, with systems featuring the processors expected to arrive in Q1 2011.

                        VIA Small Form Factor Solutions in Multi-Core [VIAMKT YouTube channel, Oct 19, 2011]

                        VIA Embedded discusses the role multi core processors will play in the future embedded market and how VIA is strongly positioned to fulfill the industries needs of tomorrow through our comprehensive platform solutions. Discussed are the Eden X2 platform providing the lowest power consumption with dual core in embedded, and VIA Quadcore & VIA Nano X2 platform providing competitive performance to the other solution in embedded.

                        VIA Nano™ X2 E-Series Dual Core Processors Debut at Embedded System Conference [VIA Technologies press release, April 29, 2011]

                        VIA Nano X2 E-Series processors deliver highly-optimized power-efficient dual core solution for advanced 64-bit x86 embedded system design applications Taipei, Taiwan, 29 April, 2011 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced that it will unveil its new family of low power dual core VIA Nano X2 Series processors at the Embedded System Conference, held at the McEnery Convention Center, San Jose from 2 – 5 May. The VIA booth is located at No 2032. VIA Nano X2 E-Series processors combine a highly optimized, power-efficient dual-core architecture with advanced performance for the most demanding 86-bit x86 embedded system design applications. Available in two models running at speeds of 1.2+ GHz and 1.6+ GHz, VIA Nano X2 E-Series Processors also come with a component longevity guarantee of 7 years. “The VIA Nano X2 E-Series demonstrates how VIA continues to lead the way in bringing highly optimized, power-efficient 64-bit x86 processors to the embedded market,” said Epan Wu, Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “With their advanced performance, these processors provide developers with exciting new embedded system design options.” VIA Nano X2 E-Series Leveraging the latest 40nm manufacturing process, VIA Nano X2 E-Series processors combine two 64-bit, superscalar VIA Nano cores on one die, offering enhanced multi-tasking and superb multimedia performance on a low power budget. VIA Nano X2 E-Series processors bring additional features that include VIA VT virtualization, a technology that allows legacy software and applications to be used in virtual scenarios without impacting on performance. The unique VIA AES Security Engine offers hardware-based data encryption on the fly, an essential tool in content protection and system security. VIA Nano X2 E-Series processors are natively 64-bit compatible, facilitating an essential transition for the future of the embedded industry as 64-bit operating systems such as Windows® Embedded Standard 7 allow for vastly improved data throughput per clock cycle. This makes it easier to manipulate large data sets and improves overall performance. VIA Nano X2 E-Series processors are also fully compatible with Windows CE and Linux operating systems. VIA Nano X2 E-Series processors are based on the latest 40nm manufacturing process using a VIA NanoBGA2 package of 21mm x 21mm with a die size of 11mm x 6mm. They are also fully pin-to-pin compatible with VIA Eden, VIA C7 and VIA Nano E-Series, and VIA Eden X2 processors. Product Highlights

                        • Industry-leading power-efficient architecture
                        • 7 year longevity guarantee
                        • Advanced multi-core processing
                        • Native support for 64-bit operating systems
                        • High-performance superscalar processing
                        • Out-of-order x86 architecture
                        • Most efficient speculative floating point algorithm
                        • Full processor virtualization support
                        • Advanced power and thermal management
                        • VIA AES hardware security features
                        • Pin-to-pin compatibility with VIA processors range

                        VIA Nano X2 E-Series Processors are sampling now to project customers. Systems and boards featuring VIA Nano X2 E-Series processors will be available in Q2 2011.

                        … The VIA EPIA-M900 and VIA EPIA-M910 are the first two Mini-ITX boards to feature the 1.2GHz VIA QuadCore E-Series processor, offering enhanced multi-tasking and superb multimedia performance on the lowest quad core power budget for next generation embedded products. The VIA QuadCore E-Series processor features a highly optimized, energy efficient multi-core architecture, which is natively 64-bit compatible and comes with a host of additional performance features including Adaptive Overclocking. To meet the low power demands of the embedded market, the VIA QuadCore E-Series processor offers industry-leading energy efficiency, with the VIA QuadCore E-Series 1.2+ GHz processor delivering a thermal design power (TDP) of only 27.5W. The distributed power of the VIA QuadCore E-Series processor makes it ideal for handling the most demanding HD video formats for immersive multi-display applications and environments. “The VIA QuadCore E-Series processor delivers world class performance in the industry’s leading power efficient package,” said Epan Wu, Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “The high performance of the VIA QuadCore E-Series processor makes it the perfect platform for the creation of next generation digital signage displays and embedded projects.” … From: VIA Announces World’s First Quad Core Mini-ITX Boards [VIA Technologies press release, Feb 23, 2012] VIA_QuadCore_E-Series_Processor_Angle_medium.jpg

                        VIA Announces New VIA QuadCore Processor [VIA Technologies press release, May 12, 2011]

                        World’s lowest power quad core x86 processor sets the new baseline standard for the next generation of mainstream PCs and notebooks Taipei, Taiwan, 12 May, 2011 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the launch of the VIA QuadCore processor, the lowest power quad core processor on the market today. Featuring a highly optimized, energy-efficient multi-core architecture, the VIA QuadCore processor delivers awesome multi-threaded performance across the board for multi-tasking, multimedia playback, productivity and internet browsing in a low power envelope. The distributed performance of the VIA QuadCore also makes it ideal for making the most of multi-display environments. With a TDP (Thermal Design Power) of only 27.5 watts, the 1.2+ GHz VIA QuadCore processor is 21% more energy efficient than the nearest competitor and ideal for a wide range of desktop PC, notebook, small form factor PC, all-in-one PC, and mini-server system design applications. “As a result of the rapid proliferation of high definition multimedia content and increasingly demanding multithreaded applications, a four core processor is the new baseline for today’s mainstream PC user,” said Epan Wu, Head of Processor Platforms, VIA Technologies, Inc. “The VIA QuadCore processor meets that need with the industry’s most power efficient architecture.” VIA QuadCore Processor VIA QuadCore processors combine four ‘Isaiah’ cores on two dies, offering enhanced multi-tasking and superb multimedia performance on a low power budget. Initially available at a speed of 1.2+GHz, VIA QuadCore processors are natively 64-bit compatible and come with a host of additional performance features including Adaptive Overclocking, 4MB L2 cache, and the 1333MHz V4 Bus. TDP is 27.5 watts. Other advanced features include VIA VT virtualization, a technology that allows legacy software and applications to be used in virtual scenarios without impacting on performance, and VIA PadLock with the Advanced Cryptography Engine which delivers the world’s fastest AES encryption. This hardware-based security feature offers data encryption on the fly, an essential tool in content protection and system security. VIA QuadCore processors are manufactured using the latest 40nm process, and feature a VIA NanoBGA2 package of 21mm x 21mm with a die size of 11mm x 6mm. They are also fully pin-to-pin compatible with VIA Eden, VIA C7 and VIA Nano E-Series, and VIA Eden X2 processors. Product Highlights

                        • Power-efficient architecture
                        • High-performance superscalar processing
                        • Out-of-order x86 architecture
                        • Efficient floating point unit (2 clock SP multiplies)
                        • Advanced multi-core processing
                        • Native support for 64-bit operating systems
                        • Hardware virtualization support
                        • Advanced power and thermal management
                        • AES hardware security features
                        • Secure Hash Algorithm: SHA-1, SHA-256, SHA-384, SHA-512
                        • Pin-to-pin compatibility with VIA processor range

                        VIA QuadCore processors will be on display at the VIA booth at Computex (Taipei International Convention Center, Room 201D) from May 31st to June 4th, and will begin volume shipments in Q3 2011. To go to the product page for the VIA QuadCore processor, please click here.


                        Next look at

                        the preceding technology level with the Isaiah core and the companion MSPs

                        when they were first born “At the same power we moved the performance up with this architecture … tried to double the performance at the same power”: Glenn Henry Introduces the VIA Isaiah Architecture [VIAMKT YouTube channel, Jan 8, 2008]

                        Glenn Henry, president of VIA subsidiary Centaur Technology Inc. discusses the brand new VIA Isaiah Architecture for the next generation of x86 processors with the best performance per watt for the mobile internet.

                        and some more details are in the VIA’s New Isaiah / CN Processor [frgmstr YouTube channel, Jan 23, 2008] video:

                        Glenn Henry, president of Centaur technology talks about the performance of the new CN processor and compares it to Intel’s Silverthorn [Atom Z5xx with 45 nm technology released in April 2008].

                        See also: – the description of the he first silicon version of the new VIA Isaiah Architecture: The VIA Isaiah Architecture [Centaur Technology, Inc., January 2008] – VIA Unveils Next-Generation Isaiah x86 Processor Architecture [VIA Technologies press release, Jan 24, 2008 ]

                        New architecture provides substantial increases in performance and functionality with leading power efficiency to enable next generation “Small is Beautiful” computing devices Austin, Texas, US, 24 January 2008 – VIA Technologies, Inc, a leading innovator of x86 silicon and platform technologies, today announced details of the VIA Isaiah Architecture, a new x86 processor architecture that will deliver significant boosts to the functionality and performance of desktop, mobile and ultra mobile PCs while minimizing power requirements, saving on battery life and enabling ultra compact system designs. Designed from the ground up by the company’s US-based processor design subsidiary, Centaur Technology Inc., the VIA Isaiah Architecture combines all the latest advances in x86 processor technology, including a 64-bit superscalar speculative out-of-order microarchitecture, high-performance multimedia computation, and a new virtual machine architecture. The first generation of Isaiah-based products will be pin-compatible with the VIA C7 processor family, enabling a smooth transition for system builders and providing them with an easy upgrade path for current designs. The first processors implementing the VIA Isaiah Architecture will use proven 65 nanometer technology for greater power efficiency, which, combined with new enhanced power and thermal management capabilities, will ensure the best performance per watt on the market and help drive the rapidly emerging categories of green, silent and small form factor desktop PCs and home media centers, and ultra thin and light notebooks and mini-notes. “Today is an exciting day for everyone at Centaur,” commented Glenn Henry, President, Centaur Technology Inc. “With a team of less than one hundred first-class engineers, we have created from scratch the world’s most power-efficient x86 processor architecture with state of the art features, outstanding performance, and flexible scalability for the future.” “The introduction of the new VIA Isaiah Architecture is an extremely significant milestone in VIA’s processor business,” commented Wenchi Chen, President and CEO, VIA Technologies, Inc. “In achieving these new levels of functionality and performance, it provides the ideal complement to our industry-leading family of low power VIA C7 processors and will enable us to further extend our growing presence in the global x86 processor market.” Optimized for a World of “Small is Beautiful” Devices With its unique blend of high performance and low power consumption, the VIA Isaiah Architecture has been specifically optimized to meet the rapidly growing demand for smaller, more functional, and more stylish mobile and desktop computing and personal electronics devices that will allow people to fully enjoy the rich media content and interactivity of the broadband Internet lifestyle. These devices range from easily portable slim and light notebooks and pocket-sized Ultra Mobile PCs and Ultra Mobile Devices with rich multimedia and wireless broadband capabilities to Small Form Factor Green PCs and Digital Entertainment Centers that combine space saving designs with minimal energy consumption. VIA Isaiah Architecture Highlights The VIA Isaiah Architecture has been specifically designed to deliver all the performance and features necessary for running the most demanding computing, entertainment, and connectivity applications on today’s and tomorrow’s Internet, including high-definition video, 3D games, imaging, and virtual worlds, within a very low power and thermal envelope that makes it ideal for small form factor mobile devices such as Mini-Notebooks and Ultra Mobile Devices. Its key highlights include the following: – 64-bit Superscalar Speculative Out-Of-Order MicroArchitecture The VIA Isaiah Architecture comprises a host of advanced architectural features, including a superscalar and out of order architecture, macro-fusion and micro-fusion functionality, and sophisticated branch prediction, that significantly improve processor efficiency and performance. In addition, it also features a full and unrestricted 64-bit instruction set with plenty of headroom to support 64-bit operating systems and applications as they become available, and a new virtual machine architecture for running systems more securely and efficiently in virtual environments. – High-Performance Computation and Media Processing As well as support for clock speeds of up to 2GHz in initial products and a high-speed, low power Front Side Bus scalable from 800MHz up to 1333MHz, the VIA Isaiah Architecture also has a highly-efficient cache subsystem with two 64KB L1 caches and 1MB exclusive L2 cache with 16-way associativity for more effective memory optimization. For further enhanced multimedia performance, the VIA Isaiah Architecture also integrates the world’s fastest x86 processor Floating Point Unit (FPU) with the ability to execute four floating point adds and four multiplies per clock and also featuring a new algorithm that minimizes latency. Support for new SSE instructions and a 128-bit wide integer data path further boost multimedia performance. – Advanced Power and Thermal Management To minimize energy consumption and reduce heat, the VIA Isaiah Architecture utilizes new low power circuit techniques and in addition to aggressive management of active power includes support for the new “C6” power state, in which power is turned off to the caches. Extensive Adaptive PowerSaver™ Technology features further reduce power consumption and improve thermal management, including the unique TwinTurbo™ dual-PLL implementation, which acts like automatic transmission in permitting smooth transitions between activity states within one clock cycle, ensuring always-on service and minimize latency, as well as new mechanisms for managing the die temperature. – Scalable Upgrade to VIA C7™ Processor The VIA Isaiah Architecture is pin-to-pin compatible with the current VIA C7 processor family, enabling OEMs and motherboard makers to transition to the new architecture smoothly, and to fulfill a wider range of market segments with a single board or system design. – VIA PadLock™ Hardware Security Features– To enhance the confidentiality, integrity, and authenticity of electronic data, the VIA Isaiah Architecture incorporates industry-leading on-die hardware cryptographic acceleration features within the VIA PadLock Security Engine, including the world’s best random number generator (RNG), an AES Encryption Engine, SHA-1 and SHA-256 hashing for secure message digests for data integrity, and a new specialized “secure execution mode” that includes features such as a secure on-chip memory area and encrypted instruction fetching. VIA Isaiah Architecture Product Availability Processors implementing the VIA Isaiah Architecture are expected to start shipping in the first half of 2008 and will be manufactured using an advanced, low power 65 nanometer process.

                        VIA_Isaiah_Architecture_die_plot_original_ VIA Isaiah Architecture die plot

                        VIA Launches VIA Nano Processor Family [VIA Technologies press release, May 29, 2008]

                        Power efficient processors based on ‘Isaiah’ architecture designed for optimized performance for mainstream PC markets and new device types Beijing, China, 29th May 2008 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the new VIA Nano processor family based on the VIA Isaiah Architecture. Building on the market-leading energy efficiency of the VIA C7 processor family, the VIA Nano processor family offers as much as four times the performance within the same power range to extend VIA’s performance per watt leadership, while pin compatibility with VIA C7 processors will ensure a smooth transition for OEMs and motherboard vendors, and provides them with an easy upgrade path for current system or board designs. The first 64-bit, superscalar, speculative out-of-order processors in VIA’s x86 platform portfolio, VIA Nano processors have been specifically designed to revitalize traditional desktop and notebook PC markets, delivering truly optimized performance for the most demanding computing, entertainment and connectivity applications, including Blu-ray Disc™ HD video playback and the latest PC games, such as Crysis™. The VIA Nano processor family leverages Fujitsu’s advanced 65 nanometer process technology for enhanced power efficiency, and augments that with aggressive power and thermal management features within the compact 21mm x 21mm nanoBGA2 package for an idle power as low as 100mW (0.1W), extending the reach of power efficient green and silent PCs, thin and light notebooks and mini-notes around the world. “VIA Nano processors represent the next generation of x86 technology, providing the fundamental building blocks for a new genre of optimized computing solutions,” said Wenchi Chen, President and CEO, VIA Technologies, Inc. “‘Small is Beautiful’ is more than a design strategy; it’s our vision of where the PC market is heading and our new processors will help the market realize that dream.” VIA’s ‘nano’ association also extends to VIA’s signature silicon and platform design characteristics of power efficiency and form factor size reduction, as demonstrated by VIA’s ultra compact Nano-ITX boards and the nanoBGA2 processor packaging used for the current VIA C7 processor family and the first generation of VIA Nano processors. About the VIA Nano Processor Family Initially to be launched in two skus, the VIA Nano L-series processors for mainstream desktop and mobile PC systems and the ultra low voltage U-series for small form factor desktop and ultra mobile devices such as mini-notes:

                        Product & Model Name Clock Speed VIA V4 Bus Maximum Power (TDP Max)
                        VIA Nano L2100 processor 1.8GHz 800MHz 25W
                        VIA Nano L2200 processor 1.6GHz 800MHz 17W
                        VIA Nano U2400 processor 1.3+GHz 800MHz 8W
                        VIA Nano U2500 processor 1.2GHz 800MHz 6.8W
                        VIA Nano U2300 processor 1.0GHz 800MHz 5W

                        The VIA Nano processor family boasts the highly efficient VIA V4 bus interface and brings a host of technology firsts to VIA’s processor platform line-up, including:

                        • 64-bit Superscalar Speculative Out-Of-Order MicroArchitecture: Supports a full 64-bit instruction set and provides for macro-fusion and micro-fusion functionality, and sophisticated branch prediction for greater processor efficiency and performance.
                        • High-Performance Computation and Media Processing: The high-speed, low power VIA V4 Front Side Bus starting at 800MHz, plus a high floating point unit, support for new SSE instructions, and two 64KB L1 caches and 1MB exclusive L2 cache with 16-way associativity gives a big boost to multimedia performance.
                        • Advanced Power and Thermal Management: Aggressive management of active power includes support for the new “C6” power state, Adaptive PowerSaver™ Technology, new circuit techniques and mechanisms for managing the die temperature, reducing power draw and improving thermal management.
                        • Scalable Upgrade to VIA C7™ Processor: Pin-to-pin compatibility with current VIA C7 processors enables a smooth transition for OEMs and mainboard vendors, enabling them to offer a wider range of products for different markets with a single board or system design.
                        • Greener Technology: In addition to full compliance with RoHS and WEEE regulations, product manufacturing will be halogen-free and lead-free at launch, helping to promote a cleaner environment and more sustainable computing.
                        • Enhanced VIA PadLock™ Security Engine: Industry-leading on-die hardware cryptographic acceleration and security features, including dual quantum random number generators, an AES Encryption Engine, NX-bit, and SHA-1 and SHA-256 hashing.For more detailed information about the VIA Nano processor family, please read the introductory white paper here:http://www.via.com.tw/en/downloads/whitepapers/processors/WP080529VIA_Nano.pdfVIA Nano Processor AvailabilityVIA Nano processors are available now for OEMs and motherboard vendors, while systems featuring VIA Nano processors are expected to market in Q3 2008.For further information on the VIA Nano processor family, please visit the VIA website at: http://www.via.com.tw/en/products/processors/nano/

                        The VIA Isaiah Architecture [VIA Technologies, May 29, 2008]

                        … Initial production versions of the 1.0 GHz VIA Nano ULV processor will have a maximum Thermal Design Power (TDP) of just 5 watts (and an idle power of just 100mW), scaling up to 25 watts for the 1.8 GHz VIA Nano processor (500mW idle power). …

                        VIA Introduces New VIA Nano 3000 Series Processors [VIA Technologies press release, Nov 3, 2009]

                        VIA’s fastest and most power efficient processors yet deliver richest mobile and all-in-one desktop computing experience Taipei, Taiwan, 3 November 2009 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today introduced its new VIA Nano 3000 Series processors, bringing enhanced digital media performance and lower power consumption to Windows 7 thin and light notebook and all-in-one desktop PC markets. Based on the 64-bit superscalar ‘Isaiah’ architecture, VIA Nano 3000 Series processors deliver the most compelling thin and light notebook computing experience with their rich HD entertainment capabilities, including support for flawless playback of high bit-rate 1080p HD video, as well as low power consumption resulting in longer battery life. With a host of advanced features including 64-bit support, advanced CPU virtualization technology, SSE4 for enhanced multimedia processing, and the industry-leading encryption and security capabilities integrated in the VIA PadLock™ Security Engine, VIA Nano 3000 Series processors also provide a secure, high-performance solution for emerging cloud-based computing environments. “With the VIA Nano 3000 Series, we are launching our fastest and most power-efficient processors yet,” commented Richard Brown, VP International Marketing, VIA Technologies, Inc. “Coupled with our market-leading digital media chipsets, they enable the richest experience across a broad range of mobile and all-in-one system designs.” VIA Nano 3000 Series VIA Nano 3000 Series processors are built on the successful 64-bit, superscalar architecture that powers the VIA Nano 1000 Series and 2000 Series processors, which have been adopted by leading OEMs worldwide for a growing number of market-leading mini-note, small form factor desktop, and energy-efficient server designs. Available at speeds from 1.0GHz to 2.0GHz, VIA Nano 3000 Series processors deliver up to 20% higher performance using up to 20% less power than current VIA Nano processors and boast a number of new features including support for the SSE4 multimedia instruction set and VIA VT virtualization technology. Fully compatible with all Microsoft operating systems, including the new Windows 7, as well as all popular Linux distributions, the VIA Nano 3000 Series processors use the NanoBGA2 package, making them pin-to-pin compatible with VIA Nano 1000 Series, VIA Nano 2000 Series, VIA C7, VIA C7-M and VIA Eden processors for easy upgrades of existing designs. VIA Nano 3000 Series Availability VIA Nano 3000 Series processor samples are currently available for OEMs and motherboard vendors, and will enter mass production in Q1 2010. VIA Nano 3000 processors will be available in the following product skus:

                        Product Name Speed VIA V4 FSB Idle Power
                        L3100 2.0GHz 800MHz 500mW
                        L3050 1.8GHz 800MHz 500mW
                        U3200 1.4GHz 800MHz 100mW
                        U3100 1.3+GHz 800MHz 100mW
                        U3300 1.2GHz 800MHz 100mW
                        U3500 1.0GHz 800MHz 100mW

                        For further information on the VIA Nano processor family, please visit the VIA website at: http://www.via.com.tw/en/products/processors/nano/

                        VN1000_blkdiagramVIA VN1000/VT8261 Chipset Block Diagram

                        VIA Brings Enhanced Windows 7 Desktop to Life with World’s Most Power Efficient DX10.1 Chipset [VIA Technologies press release, Dec 10, 2009]

                        VIA VN1000 boasts Blu-ray playback, DX10.1 graphics and DDR3 memory support and coupled with VIA Nano 3000 Series processors offers the ultimate multimedia experience on next generation all-in-one PCs Taipei, Taiwan, 10 December 2009 – VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the VIA VN1000 digital media chipset for next generation desktop and all-in-one PCs, offering a world-class HD multimedia entertainment platform compatible with the advanced desktop features of Microsoft Windows 7. The VIA VN1000 is the most power efficient DX10.1 digital media chipset available today, making it the perfect solution for next generation small form factor and all-in-one Windows 7 PCs that focus on entertainment, multimedia and touch screen capabilities. The DirectX 10.1 hardware environment provided by the VIA Chrome 520 IGP means Windows 7 users can enjoy a more fluid and visually enhanced desktop experience as well as the latest gaming titles. The VIA VN1000 digital media chipset features the ChromotionHD 2.0 video processor to guarantee smooth playback of the latest Blu-ray titles with superb hardware acceleration of the most demanding H.264, WM9 and VC1 codecs over the latest display technologies, including Display Port and HDMI. “The VIA VN1000 leverages our optimized VIA Nano 3000 Series processors, creating the most balanced, power-efficient, multimedia-focused desktop platform on the market today,” said Richard Brown, VP International Marketing, VIA Technologies, Inc. “Supporting the latest system memory, graphics and entertainment standards, the VIA VN1000 takes the VIA processor platform to new heights of power-efficient visual sophistication.” At the core of the VIA VN1000 lies a DirectX 10.1 graphics engine, a necessary requirement for users who want to enjoy the enhanced features of the Windows 7 desktop environment. The DirectX 10.1 engine means that Windows 7 can employ Microsoft’s advanced Windows Desktop Driver Model 1.1, bringing significant gains in system memory efficiency, overall desktop responsiveness and an improved visual experience compared to WDDM 1.0. VIA VN1000 Product Highlights Paired with the new VIA VT8261 south bridge, the VIA VN1000 represents the most power-efficient DX10.1 compliant digital media chipset on the market, consuming up to 12 watts for both north and south bridges, making it a perfect choice for Windows 7 based mini desktop and all-in-one desktop PCs designs. Offering a feature-rich specification with significant emphasis on graphics and HD video playback, the VIA VN1000 features the VIA Chrome 520 IGP, combining a DirectX 10.1 graphics engine, with support for Shader Model 4, OpenGL 3.0 graphics and OpenCL 1.0 for next-generation GPGPU applications. The high-performance ChromotionHD 2.0 video processor offers advanced filtering and cutting edge post-processing to perform ultra smooth decoding of MPEG-4/AVC, H.264, MPEG-2, VC-1, WMV-HD, and AVS video for Blu-ray content. The home theatre experience also encompasses support for the latest connectivity standards, including dual channel support for Display Port, HDMI, DVP, VGA and LVDS/TMDS. The VIA VN1000 supports DDR3 system memory at speeds of up to 1066MHz, one x8 lane and four x1 lane PCI Express II expansion slots, up to five PCI slots and a VIA Vinyl HD 8 channel audio codec. An IDE controller, support for up to four S-ATA II drives, SD/MMS/MMC card reader support and 12 USB 2.0 ports are supplemented with support for PS/2, SPI, GPIO and LPC technologies. The VIA VN1000 Digital Media IGP Chipset is fully compatible with all VIA Nano, VIA C7, VIA C7-M and VIA Eden processors and supports all Microsoft Windows platforms and popular Linux distributions. For more details regarding the VIA VN1000 digital media chipset, please visit: http://www.via.com.tw/en/products/chipsets/v-series/vn1000/index.jsp To learn more about the new VIA VT8261 south bridge, please visit: http://www.via.com.tw/en/products/chipsets/southbridge/vt8261/index.jsp

                        http://www.via.com.tw/en/products/processors/nano/ VIA Nano™ Processor [VIA Technologies, Nov 3, 2009]

                        … Here are some benchmarks comparing VIA Nano, VIA Nano 3000 and Intel Atom. Atom N270 1.6 GHz

                        VIA Nano DC Platform [VIA product page, Nov 2, 2010] DC = Dual Core, when it came out in January 2011 was renamed into Nano X2

                        Brings Blu-ray playback, DirectX 10.1 graphics and DDR3 memory support to next-generation small form factor and all-in-one desktop PCs The VIA Nano DC platform is a forthcoming processor platform from VIA – combining the latest dual core VIA Nano DC processor and the VN1000 digital media chipset to create a feature-rich, low power, high performance processor platform highly suited for today’s small form factor, all-in-one, and traditional desktop PCs. The VIA Nano DC Platform is the first truly low power processor platform that offers excellent multitasking performance, great HD media support and a casual 3D gaming experience way beyond that of competing solutions.

                        VIA Nano DC Processor Twice the cores, twice the performance, same energy efficiency… The VIA Nano DC processor is the first dual-core processor from VIA and will take advantage of the very latest 40nm fabrication technology to deliver up to twice the performance of VIA Nano 3000 series processors within the same rigid thermal envelope. The VIA Nano DC offers improved application multitasking by doubling the core count, bring a 100% increase in many of today’s applications that are that are now multi-thread optimized. Product Highlights

                        • Advanced multi-core processing
                        • Power-efficient out-of-order x86 architecture
                        • Full support for 64-bit operating systems
                        • High-performance superscalar processing
                        • Most efficient speculative floating point algorithm
                        • Full processor virtualization support
                        • Advanced power and thermal management
                        • Leading-edge VIA PadLock™ hardware security features
                        • Pin-to-pin compatibility provides natural upgrade path from other VIA processors

                        VIA VN1000 Digital Media Chipset The IGP that casual 3D gamers have been waiting for... As well as delivering a rich suite of network connectivity, storage, HD audio and peripheral support that you would expect from any VIA digital media chipset, the VN1000 offers one crucial element that has eluded mainstream desktop PC users since the inception of the PC itself – true 3D gaming performance. The Chrome 520 Graphics Core The VIA Chrome 520 integrated graphics processor (IGP) is an industry leading, fully programmable DirectX 10.1 graphics engine that makes light of competing IGP solutions, offering playable frame rates for both new and classic 3D games. The VIA Chrome 520 has 32 stream processors and 4 sampling units, supports Shader Model 4, OpenGL 3.0 and OpenCL 1.0 for next-generation GPU applications. The VIA VN1000 has a 128-bit 2D graphics enginewith GDI/GDI+ acceleration, hardware 2D rotation, true color hardware cursor with 256-level blending. Here are some benchmarks that demonstrate the 3D gaming superiority of the VIA Nano DC platform. With full support for Windows Desktop Driver Model 1.1 in Windows 7, the VIA VN1000 offers a visually superior experience compared to competing IGP platforms. ChromotionHD 2.0 – Effortless HD Video The VIA VN1000 chipset also offers an excellent media playback experience with the ChromotionHD 2.0 video engine, which offers hardware accelerated video playback of the latest video codecs including full Blu-ray support at true HD screen resolutions and HDTV resolution playback of MPEG-2, WMV-HD, VC-1 and H.264 content.

                        The VIA Nano DC platform will be featured in a variety of desktop systems from Q1 2011. More images related to the VIA Nano DC Platform can be found here. Media Previews Read what the leading PC hardware websites are saying about the VIA Nano DC processor platform: http://www.tomshardware.co.uk/chrome-520-nano-dc-vn1000,review-32034.html

                        Preview: VIA VN1000 And Nano DC Platform: An IGP With Game? [Tom’s Hardware, Oct 29, 2010]

                        … With a pre-production CPU clocked at 1.80 GHz, the Nano DC (dual-core) platform that arrived in our lab is more a testament to the company’s ingenuity than a representation of production-ready hardware. Yet, VIA is confident in the CPU’s performance as it waits on its manufacturer to supply a die-shrunk version. Moreover, it wanted us to see what it’s doing with IGP graphics. Today’s article isn’t just proof-of-concept for a CPU, but an entire platform with a DX10.1 integrated GPU expected to lay waste to low-energy competitors. … VIA’s chipset might be ready for production, but its new CPU still needs some manufacturing tweaks. Rather than make us wait for the 40 nm part that’ll be included when this platform ships, the company previewed us with a functional 65 nm version of the CPU to show off its finished VN1000 northbridge. … Conclusion We have to admit that we were a little curious about VIA’s re-asserted interest in entry-level gaming from an IGP. After all, it had been a while since we’d tested anything from S3. But our skepticism proved justified when we threw a few of the games in our benchmark suite at it. As the IGP stands right now, many modern games won’t hit playable frame rates, even dialed down to the lowest possible quality/detail settings. Could the Chrome IGP be a viable solution in the most entry-level games? Perhaps. There remains driver work to be done before any sort of 3D is ready for prime time, though. The greater problem (and this is something even Intel will face with its upcoming Sandy Bridge design) is that games evolve at a rate that IGP technology simply can’t match, so that even this latest attempt comes up short. Putting this in historical perspective, the Chrome 520 IGP is probably more powerful than a TNT2, so entry-level gaming could simply be a matter of using older games. Of course, gaming is not what low-energy platforms are designed to do, and the Nano DC does low-energy tasks like media playback and light-duty office work very well. It even outpaces Intel’s Atom clock-for-clock, even when the Atom is complemented by Nvidia’s Next-Generation ION platform. Thus, what we have in the Nano DC is a high-performance, low-power platform that, like all low-power platforms, can’t really compete with mainstream desktop parts, as much as VIA would probably like it to. Nevertheless, it’s much more likely that the even-more-miserly production version of this platform will make a strong showing in media-oriented PCs and netbooks in the coming months. Perhaps the real question for VIA is: when, exactly, might this platform be ready for prime time? The company announced its VN1000 chipset nearly one year ago. It’s still waiting for a process shrink. And then it needs to announce design wins. This would have been a killer little platform back when it was announced (before ION 2 and before Core i3). A year later, we’re still impressed with that the solution can do. Now we just need to button it up, polish the software, and make this platform available.


                        Finally check

                        VIA Technologies’ latest embedded product direction which will define its future in the upcoming IoT (Internet of Things) “explosion” of the market:

                        First a market analyst opinion about the future of VIA Technologies legacy standard for the boards: An xITX Standards Question Answered [VDC Research: Embedded Microprocessor, Board & Systems Market Blog, Aug 13, 2010]

                        An important question with any standard computer architecture is what comes next? Any standard or family of standards that hopes to remain relevant must continually reinvent itself through new iterations. This can happen in various forms – reducing the board size, adding higher speed interconnects/switch fabrics, reducing power, etc. At the same time some standard families offer multiple paths forward in the form of multiple new standards and not all of these are always well adopted. In these instances where there are multiple iterations there are always question marks about whether all of them will gain enough market traction to be relevant and which ones will be the successful ones.

                        In the case of Mini-ITX, the extremely successful embedded motherboard form factor first created by VIA Technologies, VIA has done a very good job of providing a future road map for the standard and keeping it relevant by turning out a family of xITX standards. Since Mini-ITX VIA has added Nano-ITX, Pico-ITX, and Mobile-ITX – all smaller versions of Mini-ITX to address the constant need for ever smaller form factors in embedded applications.

                        However, a big question mark around these smaller xITX form factors was which would become the most successful? Our latest research on the embedded motherboards market seems to provide some insight.

                        Our numbers indicate that Pico-ITX is gaining the most traction throughout the market and will likely become the next most successful member of the xITX family after Mini-ITX. By 2012 total market dollar volume shipments of Pico-ITX are projected to be nearly double those of the slightly older Nano-ITX standard.

                        It appears that both Pico-ITX and Nano-ITX will have a place in the embedded motherboards market and both are important in offering customers a range of choices through the xITX family of form factors, but Pico-ITX is becoming more widely adopted in both suppliers’ product portfolios and by customers.

                        The competitiveness of VIA Technologies” own industry standard Pico-ITX form factor against that of 3d party ones (COM Express, QSeven and ETX) was well proven when just recently came the news that VIA Announces First Embedded ARM Based Pico-ITX Board, VIA VAB-800 [VIA Technologies press release, July 24, 2012]

                        Ultra low power ruggedized design ideal for a broad range of industrial and in-vehicle applications

                        VIA Technologies, Inc, a leading innovator of power efficient computing platforms, today announced the VIA VAB-800 Pico-ITX embedded ARM board. Featuring a choice of an 800MHz or a 1GHz Freescale ARM Cortex-A8 processor, the VIA VAB-800 combines a wide operating temperature range with extremely low power consumption to meet the demands of high-end industrial and in-vehicle fanless embedded applications.
                        Based on the industry standard 10 cm x 7.2 cm Pico-ITX form factor created by VIA, the VIA VAB-800 Pico-ITX board combines a rich I/O set with superb multimedia performance, supporting playback of the most demanding video formats in resolutions up to 1080p. Leveraging VIA’s hardware design expertise, the VIA VAB-800 delivers the highest I/O integration on the Pico-ITX form factor for an ultra compact yet highly flexible platform for the latest embedded devices.
                        The extremely ruggedized VIA VAB-800 Pico-ITX supports a wide operating temperature range from -20 to 70 degrees Celsius in an ultra low TDP envelope of only 5W and is backed with a minimum seven years longevity support.
                        Customers can take advantage of VIA’s worldwide embedded software development expertise to quickly create customized designs for a fast time to market approach and is available as a hardware starter kit with board support packages (BSPs) for the Android, Ubuntu and Windows Embedded Compact 7 operating systems.
                        “The VIA VAB-800 extends our industry leading range of Pico-ITX embedded platforms,” said Epan Wu, Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “As a leader in hardware and software support, VIA can tailor our new ARM based offerings for customers to create systems through starter kits, customization support or offering complete systems for different applications.”

                        VIA VAB-800 Pico-ITX Based on the ultra compact Pico-ITX form factor, measuring 10 cm x 7.2 cm, the VIA VAB-800 combines the choice of an 800MHz or a 1GHz Freescale ARM Cortex-A8 processor with two independent, fully integrated GPUs for a power efficient platform with a max TDP of a mere 5W. The two integrated GPUs provide support for dual independent displays along with 3D/2D graphics acceleration to deliver full HD playback support for the most demanding video formats in resolutions up to 1080p.

                        Rear I/O includes one Mini HDMI and one VGA display port, two USB ports and one 10/100 Ethernet port. On-board features include up to 64GB eMMC Flash memory, 1GB DDR3 SDRAM, support for one SATA port, two single channel LVDS display ports, two COM ports, CAN Bus, front pin headers for line-in/out and MIC-in, a further two USB 2.0 ports, an SDIO pin header and eight GPIOs.
                        For more information about the VIA VAB-800 Pico-ITX, please visit: http://www.viaembedded.com/en/products/boards/1930/1/VAB-800.html
                        For images related to this release, please visit: http://www.viagallery.com/Products/via-vab-800-pico-itx-board.aspx
                        Availability
                        Sample units of the VIA VAB-800 Pico-ITX board are available at the time of this release.

                        Embedded Computers / Compact: choosing an ARM or x86 processor in a SOC [SiliconNews (Spain), Oct 23, 2012] a raw translation by Google:

                        Cliff Moon, Senior Director of Product Marketing, VIA Technologies, reflects on the choices and challenges facing embedded systems designers. Embedded system designers are often caught by the CPU design choices they made ​​years ago, since switching costs can be astronomical. The development often involves hardware interface chips plate designs and specific processors. It is possible that the software switching costs are even higher still, since acquiring needed CPU architectures and development tools require custom software. However, some industry trends have opened CPU platforms , and system designers are increasingly able to mix and match CPU providers, or even modify the instruction set of the CPU, to optimize the products in a wider range of applications. As usual, the semiconductor integration technology trends drives, as more functions are included in fewer chips system. While many high-volume markets may end up by having a system on a chip (SOC), most embedded designs have unique requirements to which it responds best, an integrated processor connected to general purpose hardware components specific system design.To enjoy more flexibility in these low volume products, many system designers have turned to computer technology in a Module (COM) that allows a design with a single carrier plate to serve a variety products and facilitate rapid adoption of new technologies by CPU daughter cards based on standards. The trend towards higher levels of integration has advanced peripherals standardized regarding technology high-speed interconnect, allowing COM latest standards including multichannel PCI Express, SATA, Gigabit Ethernet, USB, HDMI and DisplayPort. COM interfaces have broad support from the industry and share technical characteristics for interconnection of packet-based high level, with a hardware abstraction layer above the layer bus architecture physical and link the past. Whether the data is processed with ARM or x86, as COM interfaces are connected to a standard data transferand are compatible with a variety of types of CPU. Most COM standards still include support for E / S for general use and allow some type PC functionality. Future trends point to greater uniformity If these trends continue in the sector in terms of semiconductor integration and abstraction of hardware / software, Where will we end up? Obviously integration possibilities end when the content of silicon is in a single chip.However, history has shown that every market integration peripherals and interfaces need slightly different. Only the highest-volume markets will have their own SOC, leaving most of the designs as currently integrated with a general purpose CPU and application specific hardware. While there may be some attempt by the industry to create a common package and pinout for suppliers of silicon integrated CPU, COM approach offers technical advantages and should have a greater adoption. Even if the silicon content of COM device is reduced to a single chip, the same semiconductor chip can be used for several different COM pinouts (similar to the multiple types of connectors on COM Express). In embedded applications reduced production, it is likely that greater flexibility to reuse designs providing a replaceable module remains the main factor that overcomes most of the advantages provided by a CPU soldered to the motherboard. Since the CPU will continue to be easily replaceable, the costs of change should continue to decline as standard interfaces have greater adoption and continue software abstraction. To avoid uniformity, CPU manufacturers will face increased pressure to develop new essential functions, while trying to beat the competitors in performance and power consumption. For designers of embedded systems, the prospects are excellent, as competition in the CPU sector will drive growth and provide opportunities to create entirely new types of products.

                        More on that: Computer-on-Modules: new standards allow more CPU options By J. Scott Gardner, Advantage Engineering LLC [Boards & Solutions Magazine, November 2011]

                        With the broad adoption of new standards, such as COM Express Rev. 2.0, embedded system designers have now been decoupled from the CPU-specific legacy interfaces.
                        … look no further than Kontron’s announcement of broad support for ARM processors. As the market leader in COM Express, Kontron has primarily supported CPUs from its strategic partner Intel. However, the industry trends have opened an opportunity for this company to supply COM boards incorporating ARM-based CPUs from Texas Instruments. The company has also announced broader support for COM Express boards with AMD CPUs. It will compete with dozens of other COM board suppliers offering standards-based support for CPUs from all three x86 CPU vendors. Many of these COM board suppliers already deliver ARM-based products using the Qseven COM standard to take advantage of a legacy-free architecture for mobile applications. While Intel still covers the widest range of features and performance, the growth of these COM standards allows system designers to tailor each product to incorporate the CPU module that delivers the best optimization of performance, power and cost. Intel will need to accelerate innovation to keep up with these new competitive threats.

                        With standards-based modules and competitive pressure from AMD, VIA and ARM, Intel has less ability to restrict features to higher-priced CPUs. In the past, an Intel-based embedded systems company would need to move up to a higher-priced Intel CPU (and chipset) to access features like faster memory, 64-bit processing, virtualization, advanced power management, hardware encryption, etc. Most of these features are designed into the CPU and then turned off to allow price separation. As long as most embedded systems companies remain based on Intel, the pricing strategy affects everyone equally. However, the industry trends are opening up every COM Express and Qseven socket to competition, and other CPU vendors may offer high-end features without charging the same premium as Intel. While VIA Technologies has supplied x86 CPUs to embedded markets for over a decade, its Nano architecture should be well-positioned to take advantage of the industry trends that reduce CPU switching costs and allow VIA to compete for COM Express and Qseven sockets. For VIA, the technical advantage stems from the ability to deliver high-performance features that are only available in high-end Intel CPUs.

                        As an example, Intel uses the Atom architecture to address price-sensitive embedded markets, while reserving Intel Core and Xeon processor families for higher-priced applications. However, the available Atom CPUs are currently limited to only 800 MHz memory, so VIA Nano-based systems have 33% more memory bandwidth using 1066 MHz memory. The Atom comparison is further strained by the difference in the microarchitecture, since Atom dual-issue, in-order architecture puts it at a disadvantage against VIA Nano 3-issue, out of-order design. While Intel has kept VIA Nano at bay by using dual-core and hyper-threading, the newest VIA CPUs offer both dual- and quad-core versions. VIA has published a white paper with SPEC CPU2000 results that show up to a 40% performance difference at the same thermal design power of 13 watts(http://www.via.com.tw/en/products/processors/nanoX2/whitepaper.jsp). To find an Intel based COM Express module that gets better performance than modules based on VIA Nano X2 or VIA QuadCore processors, a system designer would need to move up to Intel Core. However, the power consumption increases dramatically over Atom, unless the number of cores, clock rate and memory speed are constrained – reducing the performance advantage over the VIA-based module.
                        Hardware encryption has become one of the high-end features that Intel reserves for its premium CPUs. Intel supports encryptionthrough AES NI (new instructions), but the Intel embedded product list appears to only offer this feature for Core i5 and higher. From its earliest CPUs, VIA has promoted hardware encryption as a must-have feature and even had its Padlock implementation validated by the US National Institute of Standards and Technology (NIST). Hopefully, Intel support for hardware encryption will encourage more system designers to improve security features, since software-based techniques have been less secure and consumed too much power. Competitive pressure from VIA may help make hardware encryption a standard feature that Intel enables for all of its CPUs.

                        VIA System-on-Modules [VIA microsite, June 8, 2012] (SOM which actually is another name for the Computer-on-module concept)

                        Many products in the VIA Embedded portfolio employ a modular design strategy that allows our customers the freedom to easily customize and modify existing designs creating new and exciting devices in much faster design cycles, using fewer resources.

                        Features:

                        • COTS designs that can be tailored to specific requirements and applications
                        • Full breadth of CPU performance range including multi-core readiness
                        • Availability of starter kits, embedded APIs, tools, technical documentation and SDKs
                        • Optimized to address SWaP-C (Space, Weight, Power, and Cost) requirements
                        • Comprehensive supports of RTOS and GPOS

                        To understand COM Express go to Computer-on-Modules Industrial Group – Welcome to COM-IG! where you find the below illustration for the evolution of standards by this group:image >> nanoETXexpress now automatically redirects to COM Express microsite of PICMG >> COM Express Extension redirects to the same COM Express microsite of PICMG >> ETX Industrial Group to its own home page Note that the leading companies of that standardization were two large embedded companies (much larger that VIA Technologies) from Germany (Kontron) and Taiwan (Advantech), according to Advantech and Kontron unite to transform ETX®-IG into the COM-IG and unveil the COM Express Extension [joint press release, June 5, 2007]. VIA is still not a member of that effort.

                        COM Express® defines standardized footprints and pin-outs for Computer-on-Modules. With the new Revision 2.0, PICMG® added the compact footprint (95x95mm) to the basic footprint (125x95mm) and extended the pin-outs being future-proof. New Digital Display Interfaces (DDI) and super-fast USB 3.0 are now integrated. The new Pin-out Type 10 in COM Express® Revision 2.0 supports perfectly modules in the ultra footprint (85×55 mm).

                        Kontron as one of the largest suppliers of embedded computing products has a well defined strategic view introduced in From Modules up to Application Ready Platforms [Boards & Solutions Magazine, November 2011] as:

                        The automotive industry set the example: vehicle manufacturers no longer have a large number of small suppliers for individual parts, but a small group of suppliers organized in partnerships. These deliver complete functional units and cover a large and growing spectrum of the supply chain. A similar concentration is taking place in outsourcing in the embedded computer industry, a trend that is happening at Kontron too.
                        According to the customer’s needs, the company offers services in the extended supply chain, i.e. from the module to the customerspecific carrier board right up to the application-ready system, including the necessary hardware-related software. Why are companies choosing to purchase larger and increasingly more valuable functional units from external sources? The answer is to be found in the growing pressure in the market to specialize.
                        OEMs have to focus on their core competence in order to stay competitive in their specific markets. For example: designing GUIs for HMIs. Neither the hardware running in the background, nor the operating system, reflects the core competence of the OEM. A userfriendly, function-safe operating and display concept are the USP of a company and the key to their economic success. Consequently this is where OEMs need to concentrate their development resources.
                        Rising end-user demands present a further reason for outsourcing the development of computer hardware, as the latest hardware is required to deliver powerful computing performance, improved energy efficiency, and all this housed in a space-saving form factor. On top of this there are high expectations in quality and price which are essential factors for success.
                        Companies not specialized in computing technology find it almost impossible to fulfil these demands within justifiable technical and commercial reason. In order to stay competitive, the move for OEMs to efficiently outsource the upstream supply chain processes is more or less inevitable.

                        Read also from that Magazine issue: – Taking the concept behind COM Express to high levels of ruggedizationThe benefits of COM-based single board computers

                        Recent discussions have debated the advantages of COMs, such as COM Express, versus stackable SBCs, such as PC/104. Here’s how to get the benefits of both at the same time.

                        Before we proceed further we should understand VIA Technologies’ view on that from Embedded Building Blocks – A Modular Approach [VIA Technologies presentation by Cliff Moon, Oct 11, 2011] (excerpts):

                        SFF (Small Form Factor) Market Trend ~ Modularized Designimage

                        Caveats for Stackable Computerimage

                        What is Computer-on-Module image

                        When to use

                        Stackable Computer

                        COM Express

                        • Applications demand different Standard I/O
                        • Fast Time to Market
                        • Modest QTY for Configuration-to-Order Service
                        • No board designers in house
                        • Existed design migration
                        • Cost-effective for EAUs for 1K to 5K
                        • For applications with unique I/Os (not popular I/O module)
                        • Near-perfect I/O optimization
                        • Board designer in house
                        • Consistent I/O and CPU upgradability(more than time to market)
                        • Protect the IP of the carrier board

                        Which approach is better?

                        • Stackable Computer are optimized for flexibility and I/O expandability
                        • COMs are optimized for cost, short height, CPU upgradeability, and minimal cabling
                        • COMs and Stackables will both continue – Very little overlap – distinct choices – ‘Capitalizing’ versus ‘Expensing’ a design (own/rent) – Business cost analysis becomes part of decision

                        image image See also head of VIA Embedded interviewed about Why VIA Embedded for COM Express Module [Embedded News TV, April 15, 2012] VIA introduced the externally defined COM form factors very cautiosly and very gradually:

                        1. COM Express

                        For background see: COM Express [Wikipedia] First for the COM Express Basic Form Factor:

                        VIA Moves into COM Express™ Embedded Module Market [VIA Technologies press release, April 14, 2008] which introduced the VIA C7 / VIA Eden based COME7N80 COM Express module:

                        VIA to introduce first COM Express™ modules with VIA processor platform, enabling cost effective, flexible customization and faster time to market

                        VIA Technologies, Inc, a leading innovator and developer of embedded silicon and platform technologies, today announced the extension of embedded board portfolio to include COM Express™ modules that will be the first to harness the power and thermal advantages of VIA’s processor platforms.
                        Measuring 95mm x 125 mm, COM Express is an industry standard embedded form factor developed by the PICMG (PCI Industrial Computer Manufacturers Group) to provide greater connectivity and data transfer bandwidth than the original COM (Computer-on-Module) standard. The COM Express specification integrates core CPU, chipset and memory on the module, providing support for extensive connectivity options, including USB, audio, graphics, and Ethernet, through board-to-board connectors to an I/O baseboard.
                        Leveraging VIA’s signature low heat, power-efficient platform silicon, the new fanless VIA COM Express modules will be powered by VIA Eden™ or VIA C7® processors ranging from 500MHz right up to 2GHz. Support for a comprehensive feature set of I/O implementations through VIA’s versatile digital media IGP chipsets, while the option of onboard system memory provides vibration resistance for in-vehicle or heavy plant environments.

                        VIA COM Express modules are targeted at industrial PC and large OEM customers focused on dynamic application segments, including gaming, healthcare and industrial automation. Customers can take advantage of a proprietary multi-I/O baseboard for evaluation purposes, or can utilize VIA’s extensive technical support in developing a custom baseboard.

                        “With over six years of experience in small form factor board design and development, our entry into the embedded module market is a natural evolution for us,” said Daniel Wu, Vice President, VIA Embedded Platform Division, VIA Technologies, Inc. “Flexible and modular solutions are an essential expansion of VIA’s embedded platform range, strengthening our commitment to all sectors of the embedded industry.”
                        The first samples of the VIA COM Express modules are available now for industrial PC and larger OEMs only; for more details, please send an email to the VIA Embedded team at: embedded@via.com.tw

                        The first Nano CPU COM Express module: VIA_COME8X801 The First Nano CPU COM Express module VIA Nano E-Series Processor Powers COM Express™ Module [VIA Technologies press release, Aug 4, 2010] which was the first Nano E-Series based COM Express module, still available in the portfolio

                        VIA expands COM Express module range with the VIA COME8X80, brings optimized 64-bit performance to COM Express with the VIA Nano E-Series processor

                        VIA Technologies, Inc, a leading innovator and developer of embedded silicon and platform technologies, today announced the addition of the VIA COME8X80 module to its COM Express™ portfolio; the world’s first COM Express type product to take advantage of the high performance, 64-bit VIA Nano E-Series processor.
                        “The VIA COME8X80 module harnesses the power of VIA Nano platform to offer a uniquely integrated and performance-optimized COM Express product,” said Daniel Wu, Vice President, VIA Embedded Platform Division, VIA Technologies, Inc. “The VIA COME8X80 also demonstrates our long-term commitment to bringing our leading processor technologies to the COM Express form factor.”
                        The VIA COME8X80 is targeted at IPC and larger OEM customers in a range of embedded segments including gaming, healthcare and industrial automation. Customers can also take advantage of a specially developed mutli-I/O baseboard for evaluation purposes, as well as VIA’s technical assistance in developing custom baseboard designs.

                        VIA COME8X80: Optimized Performance and Assured Longevity The VIA COME8X80 is available with a choice of either 1.3+GHz or 800MHz VIA Nano E-Series processors, combining native 64-bit and virtualization support with a high-performance superscalar architecture in a uniquely low power thermal envelope. The VIA COME8X80 also integrates the unified VIA VX800 media system processor, bringing VIA Chrome9 integrated graphics, support for VGA and dual channel LVDS displays, video acceleration for MPEG-2, MPEG-4, WMV9 and VC1 video formats, plus a VMR capable HD video processor. All VIA components have a guaranteed longevity of seven years. Product Highlights:

                        • High performance, 64-bit VIA Nano E-Series processor
                        • 18/24-bit dual channel LVDS plus VGA support
                        • 3 PCI, and one x4 plus two x1 PCIe slots
                        • Up to 2GB of DDR2 SO-DIMM memory
                        • 10/100Mbps Fast Ethernet
                        • Up to six USB 2.0 ports
                        • Up to two SATA devices plus 1 IDE
                        The VIA COME8X80 is available to OEM and ODM customers now. For more details including a technical data sheet, please go to: http://www.via.com.tw/en/products/embedded/ProductDetail.jsp?productLine=1&id=1271&tabs=1
                        An image kit related to this product announcement is available here: http://www.viagallery.com/index.php?option=com_flickr4j&Task=sets&Set=72157624643775464&Page=1
                        About the COM Express Form Factor
                        Measuring 95mm x 125 mm, COM Express is an industry standard embedded form factor developed by the PICMG (PCI Industrial Computer Manufacturers Group) to provide greater connectivity and data transfer bandwidth than the original COM (Computer-on-Module) standard. The COM Express specification integrates core CPU, chipset and memory on the module, providing support for extensive connectivity options, including USB, audio, video, and Ethernet, through board-to-board connectors to an I/O baseboard.
                        VIA also offers the VIA C7 / VIA Eden based COME7N80 COM Express module [which is End Of Life already]. For more details please visit: http://www.via.com.tw/en/products/embedded/ProductDetail.jsp?productLine=1&id=1270&tabs=1

                        With Nano X2 E-Series came other COM Express additions: – in the COM Express Basic Form Factor: VIA Announces Latest Computer-on-Module (COM) Express Module, the VIA COMe-8X90 [VIA Technologies press release, Feb 24, 2012]

                        Join VIA at Embedded World 2012 for the first glimpse of the VIA COMe-8X90 module

                        VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the latest VIA COMe-8X90 module, featuring a 1.2GHz VIA Nano™ X2 E-Series dual core processor and the VIA VX900H media system processor (MSP). The ruggedized VIA COMe-8X90 module targets industrial PC and large OEM customers focused on dynamic application segments, including medical, advanced gaming, industrial automation and digital signage.
                        Measuring 95mm x 125mm, COM Express is an industry standard embedded form factor developed and maintained by the PICMG (PCI Industrial Computer Manufacturers Group). COM Express modules integrate core CPU, chipset and memory on the module, providing support for extensive connectivity options, including USB, audio, video, and Ethernet, through board-to-board connectors to an I/O carrier board. The modular approach allows for short time-to market, application-specific customization, simplified development, high stability and long life cycles.
                        Along with the VIA COMe-8X90 module, VIA offers a comprehensive starter kit, including a multi-I/O carrier board reference design, board support packages (BSPs), display, system monitoring tools/SDKs, and design guide, enabling industrial PC and OEM customers to rapidly customize their solutions.

                        “Embedded modules are ideal for creating highly tailored solutions with a short time to market approach,” said Epan Wu, Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “The VIA COMe-8X90 module provides customers with an easily customizable platform with power efficient processing and rich I/O options, allowing them to quickly create optimized products for their target markets.”

                        The VIA COMe-8X90 module will be on display at the VIA Embedded booth in Hall 1 of the Embedded World 2012 Exhibition and Conference, which is being held in Nuremberg, Germany from February 28th to March 1st, 2012. In addition, VIA will be presenting the latest embedded Android and x86 multi-core solutions for next generation embedded applications.

                        VIA COMe-8X90 Module Available in the industry standard COM Express form factor of 95mm x 125mm, the VIA COMe-8X90 module includes a 1.2GHz VIA Nano X2 E-Series dual core processor and a VIA VX900H MSP, which features the VIA ChromotionHD 2.0 video engine, boasting hardware acceleration of the most demanding video formats, including MPEG-4, H.264, MPEG-2, VC-1, WMV and Blu-ray support, for incredibly smooth playback of multimedia titles at resolutions up to 1080p. The VIA COMe-8X90 module offers support for the latest connectivity standards including 18/24-bit single-channel LVDS, VGA, Display Port and HDMI.

                        Onboard I/O includes two SATA II ports, one GigaLAN port, one USB client port, four USB 2.0 ports, SDIO, expansion buses for one PCIe X4 and one PCIe x1 and the VIA Labs VL800 USB 3.0 host controller which offers support for four USB 3.0 ports. System memory support includes two slots for up to 8GB of SODIMM DDR3 RAM.
                        For more information about the VIA COMe-8X90 module please visit: http://www.viaembedded.com/en/products/boards/productDetail.jsp?productLine=1&id=1571&tabs=1
                        For images related to this release please visit: http://www.viagallery.com/index.php?option=com_flickr4j&Task=sets&Set=72157629433520789&Page=1

                        – in the COM Express Compact Form Factor: VIA Announces Two New System-on-Module Solutions to the Growing VIA Modular Solutions Portfolio [VIA Technologies press release, March 22, 2012]

                        VIA COMe-8X92 and QSM-8Q90 modules allow for rapid development and application-specific customization

                        Measuring 95mm x 95mm, the VIA COMe-8X92 is based on the industry standard Computer-on-Module (COM) Express Compact form factor, developed and maintained by the PICMG (PCI Industrial Computer Manufacturers Group). The VIA COMe-8X92 module combines a 1.2GHz VIA Nano™ X2 E-Series dual core processor and the VIA VX900H media system processor (MSP) providing a ruggedized solution targeted at industrial PC and large OEM customers focused on dynamic application segments, including medical, advanced gaming, industrial automation and digital signage.
                        “The modular approach offers Embedded customers the ideal platform for creating highly tailored solutions with a short time to market approach,” said Epan Wu, Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “The VIA COMe-8X92 and VIA QSM-8Q90 modules further extend the VIA modular solution portfolio offering VIA customers a wider range of options to quickly create optimized products for their target markets.”

                        VIA COMe-8X92 Module Available in the industry standard COM Express Compact form factor of 95mm x 95mm, the VIA COMe-8X92 module pairs a 1.2GHz VIA Nano X2 E-Series dual core processor and the VIA VX900H MSP, which features the VIA ChromotionHD 2.0 video engine, boasting hardware acceleration of the most demanding video formats, including MPEG-4, H.264, MPEG-2, VC-1, WMV and Blu-ray support, for incredibly smooth playback of multimedia titles at resolutions up to 1080p. The VIA COMe-8X92 module offers support for the latest connectivity standards including 18/24-bit single-channel LVDS, VGA, Display Port and HDMI.

                        Onboard I/O includes two SATA II ports, one GigaLAN port, one USB client port (shared with one of four USB 2.0 ports), four USB 2.0 ports, SDIO, expansion buses for one PCIe X4 and one PCIe x1 and the VIA Labs VL800 USB 3.0 host controller which offers support for four USB 3.0 ports. System memory support includes one slot for up to 4GB of SODIMM DDR3 RAM.
                        For more information about the VIA COMe-8X92 module please visit: http://www.viaembedded.com/en/products/boards/productDetail.jsp?productLine=1&id=1790&tabs=1
                        For images related to the VIA COMe-8X92 please visit: http://www.viagallery.com/index.php?option=com_flickr4j&Task=sets&Set=72157629588824145&Page=1

                        – in the COM Express Mini Form Factor: VIA Announces Latest Computer-on-Module Solution, the VIA COMe-8X91 [VIA Technologies press release, May 3, 2012] VIA_COMe-8X91_Angle

                        Credit-card sized COM module allows for rapid development of ultra-small customized embedded solutions

                        VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the latest addition in the growing VIA Modular Solutions portfolio, the VIA COMe-8X91. The modular design approach allows for short time-to market, application-specific customization, simplified development, high stability and long life cycles for customers to rapidly develop new and exciting devices.
                        Measuring 84mm x 55mm, the VIA COMe-8X91 is based on the industry standard Computer-on-Module (COM) Express Mini form factor with type 10 pin-outs. The VIA COMe-8X91 module combines an 800MHz VIA Eden™ X2 dual core processor and the VIA VX900 media system processor (MSP) providing a ruggedized, ultra compact solution targeted at industrial PC and large OEM customers focused on dynamic application segments, including medical, advanced gaming, test and measurement, industrial (machine vision system) and military applications.
                        In addition, with the VIA COMe-8X91 module, VIA offers a comprehensive starter kit, including a multi-I/O carrier board reference design, board support packages (BSPs), display, system monitoring tools/SDKs, and design guide, enabling industrial PC and OEM customers to rapidly customize their solutions.
                        “The COM Express Mini form factor provides embedded customers the ideal platform for creating highly tailored solutions where real estate is at a premium,” said Epan Wu, Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “The VIA COMe-8X91 delivers an extremely ruggedized, power efficient solution for the creation of ultra compact embedded devices with a short time to market approach.”

                        VIA COMe-8X91 Module Available in the industry standard COM Express Mini form factor of 84mm x 55mm, the VIA COMe-8X91 module pairs an 800MHz VIA Eden X2 dual core processor and the VIA VX900 MSP for a low power, high performance platform. The VIA COMe-8X91 module offers support for the latest connectivity standards including 18/24-bit single-channel LVDS and either one displayport or one HDMI port (without HDCP).

                        Onboard I/O includes two SATA II ports, one GigaLAN port, eight USB 2.0 ports shared with one USB client port, one HD audio digital interface and two serial ports. System memory includes 1GB of onboard DDR3.
                        For more information about the VIA COMe-8X91 module please visit: http://www.viaembedded.com/en/products/boards/productDetail.jsp?productLine=1&id=1710&tabs=1
                        For images related to the VIA COMe-8X91 please visit: http://www.viagallery.com/Products/via-come-8×91-module.aspx

                        2. QSeven

                        Note: QSeven is a new standard that has been released in the past two years. The Q Seven specification is hosted by the independent Q Seven Consortium of which VIA Technologies is a supporting member. It is freely available at the consortium’s web site. Q Seven is a computer-on-module small form factor board that can be used much like an integrated circuit component. It is smaller than other computer-on-module standards such as COM Express, ETX or XTX and is limited to very low power consuming CPUs. The idea here is that processor boards and IO boards would slide into a backplane via edge connectors. This is a smaller footprint than the traditional 3U cPCI.

                        Seco Q7 OMAP4 dual-core module [Charbax YouTube channel, Jan 6, 2011]

                        This is the first OMAP4430 dual-core module for the embedded form factor market for the industrial environment for the mobile and automotive markets. Thanks to Seco’s pression on the q7 consortium, people can now swap the x86 module for an ARM architecture, it works for Windows, Android and Linux OS. Find more information at http://www.seco.it/

                        SECO QSeven products: An interview with Gianluca Venere at Embedded World 2012 [SECOEmbedded YouTube channel, March 30, 2012]

                        Gianluca Venere presents the newest Qseven products. QSeven has been launched 3 years ago as the first cross platform and modular solution that uses the same carrier board for two different architectures. New Qseven products include: Carma DevKit, the new Freescale i.MX6 processor Qseven module and module based on TI OMAP4 and for the x86 world, the new module based on AMD Qseven G series APUs. http://www.seco.com/en/itemlist/qseven/

                        QSeven® Series [VIA Technologies sub microsite]

                        With advantages of its compact size, integrated thermal solution and low cost connectors, VIA QSeven is the ideal for building block for various low power and mobile application. VIA QSeven series is a small form factor standard that is designed for low-power and mobility applications. It supports up to 12W of maximum delivered power and provides legacy free interfaces for embedded applications along with a comprehensive set of graphical interfaces such as DisplayPort, HDMI and dual channel LVDS.

                        See also: QSeven [Wikipedia] Image of the VIA QSM-8Q90 module on carrier board with QSeven Logo: VIA_QSM_8Q90_Module_on_Carrier_Board_with_QSeven_Logo VIA_QSM_8Q90_Module_with_QSeven_Logo Image of the VIA QSM-8Q90 module with QSeven Logo. VIA Announces Two New System-on-Module Solutions to the Growing VIA Modular Solutions Portfolio [VIA Technologies press release, March 22, 2012]

                        VIA COMe-8X92 and QSM-8Q90 modules allow for rapid development and application-specific customization

                        The VIA QSM-8Q90 module measures just 70mm x 70mm and is based on the new embedded QSeven™ form factor developed to meet the demands of various low-power and mobile applications. Featuring a VIA 1.0GHz VIA Nano E-Series processor and the VIA VX900 MSP, the VIA QSM-8Q90 module is the ideal building block for power constrained handheld application segments, including medical, advanced gaming, military and test and measurement equipment.
                        “The modular approach offers Embedded customers the ideal platform for creating highly tailored solutions with a short time to market approach,” said Epan Wu, Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “The VIA COMe-8X92 and VIA QSM-8Q90 modules further extend the VIA modular solution portfolio offering VIA customers a wider range of options to quickly create optimized products for their target markets.”

                        VIA QSM-8Q90 Module Based on the new QSeven embedded form factor of 70mm x 70mm, the VIA QSM-8Q90 module is available with a 1.0GHz VIA Nano E-Series processor and also integrates the unified VIA VX900 media system processor, featuring the VIA ChromotionHD 2.0 video engine which boasts hardware acceleration of the most demanding video formats for incredibly smooth playback. On board system memory includes 1GB of DDR3 RAM as well as support for two 1-lane PCIe expansion and an18/24-bit LVDS connector with resolutions up to 1366 x 768.

                        For more information about the VIA QSM-8Q90 module, please visit: http://www.viaembedded.com/en/products/boards/productDetail.jsp?productLine=1&id=1572&tabs=1
                        For images of the VIA QSM-8Q90 module, please visit: http://www.viagallery.com/index.php?option=com_flickr4j&Task=sets&Set=72157629616539713&Page=1

                        3. ETX

                        From ETX-8X90:

                        Measuring 114mm x 95mm, ETX (Embedded Technology eXtended) is a highly integrated and compact industry standard computer-on-module form factor used in design application much like an integrated circuit component. The ETX specification integrates core CPU, chipset and memory on the module, providing support for extensive connectivity options, including USB, audio, video, and Ethernet, through board-to-board connectors to an I/O baseboard. Targeted at industrial PC and large OEM customers focused on dynamic application segments, including medical, test and measurement, industrial automation and transportation, customers can take advantage of a proprietary start-up kit including a multi-I/O baseboard reference, or can utilize VIA’s extensive technical support in developing a custom baseboard.

                        IA Announces First ETX® Module, VIA ETX-8X90 [VIA Technologies press release, March 22, 2012]

                        Industry leading performance and VxWorks RTOS support for embedded applications VIA Technologies, Inc, a leading innovator of power efficient computing platforms, today announced the VIA ETX-8X90 module which features a 1.2GHz VIA Nano™ X2 E-Series dual core processor and the VIA VX900 media system processor (MSP), providing industry leading performance in a power efficient design. The VIA ETX-8X90 module provides a highly integrated and compact platform for embedded applications in medical, test and measurement, industrial automation and transportation. The modular design approach allows for short time-to market, application-specific customization, simplified development, high stability and long life cycles enabling customers to rapidly develop new and innovative devices. Customers can take advantage of a proprietary start-up kit including a multi-I/O baseboard reference, or can utilize extensive technical support from VIA in developing a custom baseboard. In addition to support for the embedded industry leading VxWorks RTOS, the VIA ETX-8X90 runs a wide range of Windows and Linux based operating systems. “We continue to broaden the range of our Computer-on-Module portfolio with the addition of the ETX legacy form factor,” said Epan Wu Head of the VIA Embedded Platform Division, VIA Technologies, Inc. “The VIA ETX-8X90 module provides industry leading processing performance in the shape of the VIA Nano X2 E processor allowing existing ETX customers to quickly scale to today’s requirements.” About the VIA ETX-8X90 Module Measuring 114mm x 95mm, the VIA ETX-8X90 module is based on the industry standard ETX (Embedded Technology eXtended) legacy form factor and combines a 1.2GHz VIA Nano X2 E-Series dual core processor with the VIA VX900 MSP, providing hardware acceleration of the most demanding video formats including VC1, WMV9, MPEG-2 and H.264.

                        The VIA ETX-8X90 offers support for up to 4GB of DDR3 memory as well as the latest display connectivity standards including 18/24-bit dual-channel LVDS, one VGA port with resolutions up to 2560 x 1600, four USB 2.0 and two mini USB ports, two PCI and one ISA bus, one SATA port, one IDE and two COM ports as well as one 10/100 Ethernet on module.
                        For more information on the VIA ETX-8X90, please visit: http://www.viaembedded.com/en/products/systemonmodules/1970/1/ETX-8X90.html
                        For images related to this release, please visit: http://www.viagallery.com/Products/via-etx-8×90-module.aspx

                        For background see: ETX (form factor) [Wikipedia] And finally an Embedded World Report: SGet receives mixed reactions [EmbeddedNews.co.uk, April 18, 2012] is showing how further standardization for ARM-based embedded solutions is proceeding:

                        As reported in the past three issue of Micro Technology Europe, the new European standards body was formally introduced and dominated the front page of the first show daily. Called the Standardisation Group for Embedded Technologies (SGet), reaction to it was a little mixed. Some felt that they had to be on board, while others were being more cautious and there were those who were not interested at all. In the last of those categories fell Taiwanese board make Aaeon. “We are not involved with SGet yet,” said Volkmar Kaufmann, sales team manager at Aaeon. “In the embedded market there are hundreds of standards, so are they standards really?” On top of that, he said, customers wanted customisation and this meant that the standards were not really standards but more of a reference. “So one reason we haven’t joined is we are talking with our customers to find the best solution and that may be based on a standard or it may not be,” he said. “They will want connectors in different positions and so on. There are so many different requirements from customers who demand their own solutions. They don’t care what the standard is, they just want it to do what they want. They just want the performance.” But Dirk Finstel, chief technology officer for Kontron, one of the founders of SGet, defended the organisation: “It always takes three to four years to make something an official standard,” he said. “Our customers ask why this takes so long. The embedded board vendors are trying to drive technology in the market and with the new body we can do that with less bureaucracy.” Howard Lin, European managing director for Advantech, one of the first companies to join the group, acknowledged that there were a lot of standards already in the market, but said that was a reflection of the speed in which technology was developing. “Yes, there are many standards today, but these follow the new technology,” said Lin. “Some of the older standard can’t follow the changing technology, se we need new standards. The pace is increasing and we need to increase the pace of standards.” He said Advantech decided to join the group because “we are a global leader and so we should work with other vendors to define the standards”. Q Seven will be one of the first form factors to go through the SGet standardisation process and this will be followed by ULP-Com, a form factor for Arm and SoC modules announced by Kontron at the show. Adlink has already shown support for the form factor as have Fortec and Greenbase. ULP-Com uses a 314-pin connector and is 413mm high. There are two planned module footprints of 82 by 50mm and 82 by 80mm. Finstel said he expected it to take two to three months for the standard to be ratified by SGet. “Only a few people will work on the specification to drive it rather than with Picmgwhere you have a lot of people all with their own interests,” he said. “We expect ULP-Com to be ratified by the end of April.” Another founder, Congatec, was also ready to defend the decision. The company’s Christian Eder said: “Why do we need a new consortium when there is Picmg, Vita and what not? With Picmg, things take forever with lots of politics involved and interests. We are trying to freshen that up.” He said ten to 15 companies had signed upby the start of the show and expected that to grow as the show progressed. As to the silicon vendors, he said he wanted them to be involved but did not want them having such an influence that standards would be based on particular products. “It is very important to have the silicon vendors in there,” he said. “They provide the technology. But we don’t want standards that are fixed to one chip vendor. We want it open.” He said that chip vendors, like connector companies, would be on board but would not have voting rights. “Otherwise, they could block directives,” he said. Bernhard Andretzky, product marketing manager for one of the group’s founding companies MSC, said: “We see potential for the new organisation to create the standards that will be successful in the future.” Though not one of the founders, Adlink has become involved with SGet following its joint work with Kontron on the ULP-Com specification. “We were looking for the right form factor for Arm designs,” said Henk van Bremen, Adlink’s product director. “They say you can do Arm and x86 on Q Seven, but it doesn’t really work because of the lack of pins. You can’t do all the native Arm interfaces. The new form factor is going to SGet, which is why we are interested in this and have joined.” As for Via Technologies, assistant vice president Epan Wu said: “We have someone looking at the SGet consortium. We are not one of the original ones but we are looking at it and we do want to comply with industry standards and be involved with what is going on.” And Taylor Chow, managing director of Portwell, said: “We are seriously thinking of joining SGet. We need SGet because of the problems with Q Seven for Arm.”

                        From more information see: – http://www.sget.org/ and its Facebook siteA New COM Standard and a New Organization to Oversee It [VDC Research: Embedded Microprocessor, Board & Systems Market Blog, Sept 11, 2012] Kontron Low Power Embedded Solutions – EW 2012 [ARMflix YouTube channel, Feb 29, 2012]

                        Norbert Hauser of Kontron tell us about their ultra low power embedded solutions and support of various operating systems.

                        Kontron ULP-COM: the new ARM Computer-on-Modules Standard [KontronVideos YouTube channel, Sept 25, 2012]

                        The Ultra Low Power Computer-on-Modules with no moving parts are a perfect solution for small, mobile and fan less ARM applications. The form factor has a size of 82x50mm and, with the MXM 3.0 connector, a design less than 7 mm height with Memory and Flash Storage onboard is given.

                        Justin Rosenstein of Asana: Be happy in a project-oriented teamwork environment made free of e-mail based communication hassle

                        Get Organized: Using Asana in Business [PCMag YouTube channel, Febr 24, 2014]

                        Tired of “work about work?” Some businesses are using Asana to streamline their communication and workflow. Here’s a bit about the tool and how it works

                        Steven Sinofsky, former head of Microsoft Office and (later) Windows at Microsoft:

                        We’ve all seen examples of the collaborative process playing out poorly by using email. There’s too much email and no ability to track and manage the overall work using the tool. Despite calls to ban the process, what is really needed is a new tool. So Asana is one of many companies working to build tools that are better suited to the work than one we currently all collectively seem to complain about.
                        in Don’t ban email—change how you work! [Learning by Shipping, Jan 31, 2014]

                        Asana is a simple example of an easy-to-use and modern tool that decreases (to zero) email flow, allows for everyone to contribute and align on what needs to be done, and to have a global view of what is left to do.
                        in You’re doing it wrong [Learning by Shipping, April 10, 2014] and Shipping is a Feature: Some Guiding Principles for People That Build Things [Learning by Shipping, April 17, 2014]

                        image
                        Making e-mail communication easier [Fox Business Video]
                        May. 06, 2014 – 3:22 – Asana co-founder Justin Rosenstein weighs in on his new email business.

                        How To Collaborate Effectively With Asana [Forbes YouTube channel, Feb 26, 2013]

                        Collaboration tool Asana provides a shared task list for companies to get work done. That means taking on the challenge of slaying the email inbox.

                        Dustin Moskovitz: How Asana Gets Work Done [Forbes YouTube channel, Feb 26, 2013]

                        Asana cofounder Dustin Moskovitz, who previously cofounded Facebook, talks about Asana’s company culture, which includes an emphasis on transparency, a company-wide one week strategy session every four months and employee perks.

                        Do Great Things: Keynote by Justin Rosenstein of Asana | Disrupt NY 2014 [TechCrunch YouTube channel, May 5, 2014]

                        Asana’s Justin Rosenstein thinks we’re poised to make the greatest change possible for the largest number of people: what are we going to do with that potential? What should we do? For the full interview click here: http://techcrunch.com/video/do-great-things-keynote-by-justin-rosenstein-of-asana/518220046/

                        Asana’s Justin Rosenstein: “I Flew Coach Here.” | Disrupt NY 2014 [TechCrunch YouTube channel, May 5, 2014]

                        At the end of their chat, Asana’s Justin Rosenstein and TechCrunch’s Alex Wilhelm failed to reconcile their views, but manage to land a high five, Click here to watch the full interview: http://techcrunch.com/video/do-great-things-keynote-by-justin-rosenstein-of-asana/518220046/

                        How we use Asana [asana blog, Oct 9, 2013]

                        We love to push the boundaries of what Asana can do. From creating meeting agendas to tracking bugs to maintaining snacks in the refrigerator, the Asana product is (unsurprisingly) integral to everything we do at Asana. We find many customers are also pushing the boundaries of Asana to fit their teams’ needs and processes. Since Asana was created to be flexible and powerful enough for every team, nothing makes us more excited than hearing about these unique use cases.

                        Recently, we invited some of our Bay Area-based customers to our San Francisco HQ to share best practices with one another and hear from our cofounder Justin Rosenstein about the ways we use Asana at Asana. We’re excited to pass on this knowledge through some video highlights from the event. You can watch the entire video here: The Asana Way to Coordinate Ambitious Projects with Less Effort

                        Capture steps in a Project
                        “The first thing we always do is create a Project that names what we’re trying to accomplish. Then we’ll get together as a team and think of, ‘What is every single thing we need to accomplish between now and the completion of that Project?’ Over the course of the Project, all of the Tasks end up getting assigned.”

                        Organize yourself
                        “Typically when I start my day, I’ll start by looking at all the things that are assigned to me. I’ll choose a few that I want to work on today. I try to be as realistic as possible, which means adding half as many things as I am tempted to add. After putting those into my ‘Today’ view, there are often a couple of other things I need to do. I just hit enter and add a few more tasks.”

                        Forward emails to Asana
                        “Because I want Asana to be the source of truth for everything I do, I want to put emails into my task list and prioritize them. I’ll just take the email and forward it to x@mail.asana.com. We chose ‘x’ so it wouldn’t conflict with anything else in your address book. Once I send that, it will show up in Asana with the attachments and everything right intact.”

                        Run great meetings
                        “We maintain one Project per meeting. If I’m looking at my Task list and see a Task I want to discuss at the meeting, I’ll just use Quick Add (tab + Q) to put the Task into the correct Project. Then when the meeting comes around, everything that everyone wants to talk about has already been constructed ahead of time.”

                        Track responsibility
                        “Often a problem comes up and someone asks, ‘Who’s responsible for that?’ So instead, we’ve built out a list of areas of responsibility (AoRs), which is all the things that someone at the company has to be responsible for. By having AoRs, we distribute responsibility. We can allow managers to focus on things that are more specific to management and empower everyone at the company to be a leader in their own field.”


                        Background on https://asana.com/

                        Asana

                        About Us

                        Connect

                        Support

                        How it all started and progressed?

                        asana demo & vision talk [Robert Marquardt YouTube channel, Feb 15, 2011]

                        “First public demo of Asana and deep-dived into the nuances of the product, the long-term mission that drives us, how the beta’s going, and more. We were really excited to be able to share what we’ve been working on and why we’re so passionate about it, and hope you enjoy this video of the talk.” http://blog.asana.com/2011/02/asana-demo-vision-talk/

                        The Asana Vision & Demo [asana blog, Feb 7, 2011]

                        We recently hosted an open house at our offices in San Francisco, where we showed the first public demo of Asana and deep-dived into the nuances of the product, the long-term mission that drives us, how the beta’s going, and more. We were really excited to be able to share what we’ve been working on and why we’re so passionate about it, and hope you enjoy this the above video of the talk:

                        Asana will be available more broadly later this year. In the meantime,

                        • if you’re interested in participating in the beta program, sign up here.
                        • if these sound like problems you’d like to help tackle, we’re hiring.
                        • and if you’d just like to receive updates about Asana going forward, use the form in the upper right of this page.

                        Introducing Asana: The Modern Way to Work Together [asana blog, Nov 2, 2011]


                        Asana is a modern web application that keeps teams in sync, a shared task list where everyone can capture, organize, track, and communicate what they are working on in service of their common goal. Rather than trying to stay organized through the tedious grind of emails and meetings, teams using Asana can move faster and do more — or even take on bigger and more interesting goals.

                        How Asana Works:

                        Asana re-imagines the way we work together by putting the fundamental unit of productivity – the task – at the center. Breaking down ambitious goals into small pieces, assigning ownership of those tasks, and tracking them to completion is how things get built, from software to skyscrapers. With Asana, you can:

                        • capture everything your team is planning and doing in one place. When tasks and the conversations about them are collected together, instead of spread around emails, documents, whiteboards, and notebooks, they become the shared, trusted, collective memory for your organization.
                        • keep your team in sync on the priorities, and what everyone is working on. When you have a single shared view of a project’s priorities, along with an accurate view into what each person is working on and when, everyone on the team knows exactly what matters, and what work remains between here and the goal.
                        • get the right information at the right time. Follow tasks, and you’ll receive emails as their status evolves. Search, and you’ll see the full activity feed of all the discussions and changes to a task over its history. Now, it’s easy to stay on top of the details — without asking people to forward you a bunch of email threads.

                        Building tools for teamwork [asana blog, Nov 22, 2013]

                        Our co-founder, Justin, recently wrote in Wired about why we need to rethink the tools we use to work together. The article generated a lot of interesting comments, from ideas on knowledge management to fatigue with the “meeting lifestyle,” to this protest on the typical office culture:

                        “Isn’t the root of this problem that, within our own organizations, we fiercely guard information and our decision-making processes? Email exchanges and invite-only meetings shut out others– forcing the need for follow-up conversations, summary reports, and a trail of other status/staff meetings to relay content already covered some place/some time before.”

                        To reach its goals, we think a team needs clarity of purpose, plan and responsibility. Technology and tools can help us reach that kind of clarity, but only if they target the right problem. From their roles at Facebook, Asana’s founders have extensive knowledge of social networks, and the social graph technology they rely on. But Asana isn’t a social network. Why? Because, as Justin outlines, the social graph doesn’t target the problem of work:

                        image

                        Our personal and professional lives, even if they overlap, have two distinct goals — and they require different “graphs.”

                        For our personal lives, the goal is love (authentic interpersonal connection), and that requires a social graph with people at the center. For our work lives, the goal is creation (working together to realize our collective potential), and that requires a work graph, with the work at the center.

                        Don’t get me wrong: Human connection is valuable within a business. But it should be in service to the organizational function of getting work done, and doesn’t need to be the center of the graph.

                        So, how does this change the experience for you and your teammates? A work graph means having all the information you need when you need it. Instead of blasting messages at the whole team, like “Hey, has anyone started working on this yet?”, you should be able to efficiently find out exactly who’s working on that task and how much progress they’ve made. That’s the target Asana is aiming for. Read Justin’s full Wired article.

                        Organizations in Asana [asana blog, May 1, 2013]

                        Today, we’re excited to be launching a collection of new features aimed at helping companies use and support Asana across their entire enterprise. We call it Organizations.

                        Since we began, Asana has been on a mission to help great teams achieve more ambitious goals. We started 18 months ago with our free service, targeted at smaller teams and even individuals – helping them get and stay organized.

                        When we launched our first premium tiers six months later, we enabled medium sized teams and companies – think 10s to 100s of people – to go further with Asana. In the year between then and now, we’ve been continuously amazed by all the places and ways Asana is being used to organize a team: in industries as diverse as education, healthcare, finance, technology, and manufacturing; in companies from two-person partnerships to Fortune 100 enterprises; and in dozens of countries representing every continent but the frozen one. There’s a lot of important work being organized in Asana.

                        But we’re still just getting started – there remain teams that we haven’t been ready to support: the largest teams, those that grow from 100s to 1,000s of people. While it would be remarkable if it only took a small number of coworkers to design and manufacture electric cars, synthesize DNA, or deliver healthcare to villages across the globe – these missions are complex, and require more people to be involved in them to succeed. Many of the teams using Asana today are inside these bigger organizations, and they’ve been asking for Asana to work at enterprise-scale. So for the past several months, we’ve been working on just that.

                        Stories from our first year [asana blog, Nov 12, 2012]

                        … When we launched a year go, we had an ambitious mission: to create a shared task management platform that empowers teams of like-minded people to do great things. … In the course of our first year, tens of thousands of teams looking for a better way to work together have adopted Asana. …

                        … we collected three of these stories from three distinct kinds of teams:
                        – a tech startup [Foursquare],
                        – a fast-growing organic food company [Bare Fruit & Sundia] and
                        – a leading Pacific Coast aquarium [Aquarium of the Bay].

                        Foursquare Launches 5.0

                        imageRight around the time Foursquare passed 100 employees over the last year, we started building Foursquare 5.0. This update was a big deal: we were overhauling Foursquare’s core mechanics, evolving from check-ins towards the spontaneous discovery of local businesses. As we built the new app, we needed a way to gather feedback from the entire team.

                        We tried what felt like every collaboration tool around. Group emails were a mess. Google Docs was impossible to parse. We’d heard about Asana and decided to give it a shot.

                        Using Asana, we were easily able to collect product feedback and bugs from everyone in the company, then parse, discuss, distribute and prioritize the work. It became an indispensable group communication tool.

                        Foursquare 5.0 was a giant success, and we couldn’t have done it without Asana.

                        Noah Weiss, Product Manager

                        Then, Of Course, There Is Us

                        It’s an understatement to say that we rely on Asana. We use our own product to manage every function of our business. Asana is where we plan, capture ideas, build meeting agendas, prioritize our product roadmap, document which bugs to fix and list the snacks to buy. It’s our CRM, our editorial calendar, our Applicant Tracking System, and our new-hire orientation system. Every team in the company – from product, design, and engineering to sales and marketing to recruiting and user operations – relies on the product we are building to stay in sync, connect our individual tasks to the bigger picture and accomplish our collective goals.

                        Q&A: Rising Realty Partners builds their business with Asana [asana blog, Feb 7, 2014]

                        …The  Los Angeles development firm Rising Realty Partners, shared with us how they used Asana, and our integration with Dropbox, to close a massive ten-property deal.

                        As our business expanded, we found ourselves relying heavily on email, faxes, and even FedEx to communicate with each other and collaborate with outside parties. We needed a better way to organize, prioritize and communicate around our work, and we found the answer in Asana.


                        I can’t image how complex our communications would have been if we weren’t using Asana. We had dozens of people internally, and more than 50 people externally, all involved in making this deal happen. Having all of that communication in Asana significantly cut down on the craziness.

                        Because of Asana’s Dropbox integration, our workflow is now fast, intuitive and organized — something that was impossible to achieve over email. For the acquisition, we used Asana and Dropbox simultaneously to keep track of everything; from what each team member was doing, to the current status of each transaction, to keeping a history of all related documents. We had more than 18,000 items in Dropbox that we would link to in Asana instead of attaching them in email. We removed more than 30 gigabytes of information per recipient from our inboxes and everything was neatly organized around the work we were doing in Asana. This meant that the whole team always had the latest and most relevant information.
                         

                        For this entire project, maybe one percent of our total internal communication was happening in email. With Asana, anyone in the company could look at any aspect of the project, see where it stood, and add their input. No one had to remember to cc’ or ‘reply all’.

                        ….
                        The success of this deal was largely due to Asana and we plan to use it in future acquisitions –Asana has become essential to our team’s success.
                        ….

                        Our iPhone App Levels Up [asana blog, Sept 6, 2012]

                        Until recently, we’ve focused most of our energy on the browser-based version of Asana. But, in the last few months, even as we’ve launched major new features in our web application, we’ve been putting much more time into improving the mobile experience. In June, we made several meaningful architectural improvements to pave the way for bigger and better things and hinted that these changes were in the works.

                        Today, we’ve taken the next step in that direction: Version 2.0 of our iPhone app is in the App Store now. We are really proud of this effort – almost everyone at Asana played a part in this release. This new version is a top-to-bottom redesign that really puts the power of the desktop web version of Asana right in your pocket.

                        Asana comes to Android [asana blog, Feb 28, 2013]

                        Five months ago, we launched our first bonafide mobile app, for the iPhone, and we’ve been steadily improving it ever since. Focusing on a single platform at first allowed us to be meticulous about our mobile experience, adding new features and honing the design until we knew it was something people loved. After strong positive feedback from our customers and a solid rating in the iTunes App Store, we knew it was time.

                        Today, we are happy to announce that Asana for Android is here. You can get it right now in the Google Play store


                        As of today (May 8, 2014) there are 70 employees and 15 open positions. The company has 4 investors: Benchmark Capital, Andreessen-Horowitz, Founders Fund and Peter Thiel. The first two put $9 million in November 2009. Then Founders Fund and Peter Thiel added to that $28 million in July 2012. Reuters reported that with Facebook alumni line up $28 million for workplace app Asana [July 23, 2012]:

                        Asana, a Silicon Valley start-up, has lined up $28 million in a financing round led by PayPal co-founder Peter Thiel and his Founders Fund, the company said.

                        The funding round values the workplace-collaboration company at $280 million, a person familiar with the matter said.

                        “This investment allows us to attract the best and brightest designers and engineers,” said Asana co-founder Justin Rosenstein, who said that in turn would help the company build on its goal of making interaction among its client-companies’ employees easier.

                        Asana launched the free version last year of its company management software that makes it easier to collaborate on projects. It introduced a paid, premium service earlier this year. It declined to give revenue figures, but said “hundreds” of customers had upgraded to the premium version.

                        Although Rosenstein and co-founder Dustin Moskovitz are alumni of social-network Facebook– Moskovitz co-founded the service with his Harvard roommate Mark Zuckerberg – they were quick to distance Asana from social networking.

                        Instead, they say, they view the company as an alternative to email, in-person meetings, physical whiteboards, and spreadsheets.

                        “That’s what we see as our competition,” said Rosenstein. “Replacing those technologies.”

                        With its latest funding round, Asana has now raised a total of $38 million from investors including Benchmark Capital and Andreessen Horowitz.

                        Thiel, who got to know Moskovitz and Rosenstein thanks to his early backing of Facebook, had already invested in Asana when it raised its “angel” round in early 2009. Now, his high-profile Founders Fund is investing and Thiel is joining Asana’s board.

                        Facebook has 901 million monthly users and revenue last year of $3.7 billion. But its May initial public offering disappointed many investors after it priced at $38 per share and then quickly fell. It closed on Friday at $28.76.

                        Many investors speculate that start-ups will have to accept lower valuations in the wake of the Facebook IPO. The Asana co-founders said the terms of their latest funding round were set before Facebook debuted on public markets.

                        A few of Facebook’s longtime employees have gone on to work on their own ventures.

                        Bret Taylor, formerly chief technology officer, said last month he was leaving to start his own company.

                        Dave Morin, who joined Facebook in 2008 from Apple, left in 2010 to found social network Path. Facebook alumni Adam D’Angelo and Charlie Cheever left in 2009 to start Quora, their question-and-answer company, which is also backed by Thiel.

                        Another former roommate of Zuckerberg’s, Chris Hughes, also left a few years ago and coordinated online organizing for Barack Obama’s 2008 presidential campaign. Now, he is publisher of the New Republic magazine.

                        Matt Cohler, who joined Facebook from LinkedIn early in 2005, joined venture capital firm Benchmark Capital in 2008. His investments there include Asana and Quora.

                        Core technology used

                        Luna, our in-house framework for writing great web apps really quickly [asana blog, Feb 2, 2010]

                        At Asana, we’re building a Collaborative Information Manager that we believe will make it radically easier for groups of people to get work done. Writing a complex web application, we experienced pain all too familiar to authors of “Web 2.0″ software (and interactive software in general): there were all kinds of extremely difficult programming tasks that we were doing over and over again for every feature we wanted to write. So we’re developing Lunascript — an in-house programming language for writing rich web applications in about 10% of the time and code you can today.

                        Check out the video we made » 
                        [rather an article about Luna as of Nov 2, 2011]

                        Update: For now we’ve tabled using the custom DSL syntax in favor of a set of Javascript idioms and conventions on top of the “Luna” runtime. So while the contents of this post still accurately present the motivation and capabilities of the Luna framework, we’re using a slightly more cumbersome (JavaScript) syntax than what you see below, in exchange for having more control over the “object code” (primarily for hand-tuning performance).

                        Release the Kraken! An open-source pub/sub server for the real-time web [asana blog, March 5, 2013]

                        Today, we are releasing Kraken, the distributed pub/sub server we wrote to handle the performance and scalability demands of real-time web apps like Asana.

                        Before building Kraken, we searched for an existing open-source pub/sub solution that would satisfy our needs. At the time, we discovered that most solutions in this space were designed to solve a much wider set of problems than we had, and yet none were particularly well-suited to solve the specific requirements of real-time apps like Asana. Our team had experience writing routing-based infrastructure and ultimately decided to build a custom service that did exactly what we needed – and nothing more.

                        The decision to build Kraken paid off. For the last three years, Kraken has been fearlessly routing messages between our servers to keep your team in sync. During this time, it has yet to crash even once. We’re excited to finally release Kraken to the community!

                        Issues Moving to Amazon’s Elastic Load Balancer [asana blog, June 5, 2012]


                        Asana’s infrastructure runs almost entirely on top of Amazon Web Services (AWS). AWS provides us with the ability to launch managed production infrastructure in minutes with simple API calls. We use AWS for servers, databases, monitoring, and more. In general, we’ve been very happy with AWS. A month ago, we decided to use Amazon’s Elastic Load Balancer service to balance traffic between our own software load balancers.

                        Announcing the Asana API [asana blog, April 19, 2012]

                        Today we are excited to share that you can now add and access Asana data programmatically using our simple REST API.

                        The Asana API lets you build a variety of applications and scripts to integrate Asana with your business systems, show Asana data in other contexts, and create tasks from various locations.

                        Here are some examples of the things you can build:

                        • Source Control Integration to mark a Task as complete and add a link to the code submission as a comment when submitting code.
                        • A desktop app that shows the Tasks assigned to you
                        • A dashboard page that shows a visual representation of complete and incomplete Tasks in a project

                        Asana comes to Internet Explorer [asana blog, Oct 16, 2013]


                        Asana is a fast and versatile web-based application that pushes the boundaries of what’s possible inside a browser. Our sophisticated Javascript app requires a modern browser platform, and up until now we could only provide the right user experience on Chrome, Firefox, and Safari. With IE10, Internet Explorer has drastically improved their developer tools and made a marked improvement in standards compliance. With these improvements, we were able to confidently develop Asana for IE10, and we’ve been pleasantly surprised by the process. Check out the blog post on our developer site to see what we learned during this project.

                        Apple’s Consumer Computing System: 5 years of “revolutionary” iPhone and “magical” iPad

                        Updates: The real threat that Samsung poses to Apple [ASYMCO, Dec 7, 2012]
                        – iPhone 3GS Prices Lowered Down To Rs 9,999 [US$ 179] in India [iPhone Help, July 20, 2012]
                        – Fighting Android, The Apple iPhone Strategy [Only Gizmos, July 21, 2012]

                        There was a 5 years anniversary of iPhone on June 29. This product and the adjacent iPad (called “revolutionary” and “magical”, subsequently, by the vendor itself) skyrocketed Apple to previously unbelievable heights in company valuations by the stock market:

                        Apple stock price and self descriptions during the first 5 years of iPhone-iPad

                        Apple Stock Price Reaches All-Time High [NewsyHub YouTube channel, April 12, 2012]

                        Transcript by http://www.newsy.com
                        BY VICTORIA CRAIG
                        ANCHOR JIM FLINK
                        All three major stock indeces fell triple digits by the end of Tuesday’s trading day. But one individual stock price surged — reaching a mark only one other stock has managed to do…ever. Phoenix’s KNXV has the details.
                        “The world’s most valuable company is now worth even more. Apple computers’ value is now more than $600 billion based on its stock price. Its shares are up almost 60% since the beginning of the year.”
                        Apple’s price hit a daytime high of $644 in the morning. PC Advisor explains why this mark is nearly unprecedented.
                        “The stock price rose to $644 in the morning, and then fell back to $629 by midday. Only one other company has reached the $600 billion value: Microsoft on Dec. 30, 1999, was valued at $619 billion. Today, its value is $260 billion..”
                        Adjusting for inflation, Microsoft’s 1999 total would be today’s equivalent of about $800 billion. In total, Apple stock has risen 58 percent on the year…and it didn’t take long for the stock to cross the threshold from $500 billion to $600 billion. The Wall Street Journal explains the stock’s journey to the top and what it means for the NASDAQ.
                        “To put the rally in perspective, it took Apple only 28 trading days to add $100 billion in value as Apple first crossed $500 billion on Feb. 29. In comparison, only 24 members of the S&P 500 have market capitalizations above $100 billion.”
                        So what’s the reason behind the rally? A writer for Pad Gadget.com explains it’s more than just it’s mobile devices, citing…
                        “… Apple’s intentions to initiate a dividend and share repurchase program starting later this year plus the usual anticipation over potential new products. Most consumers and investors alike are waiting on the edg[e] of their seats to see what television-related product Apple has waiting in the wings, with the expectations all quite high that it will be equal parts amazing and marketable.”
                        Nifty new gadgets aside, what’s next for Apple? Will it continue its climb or fall back…retracing the steps of its biggest competitor? A contributor for CNBC says Apple’s stock is overbought and growth from here will likely slow. But another analyst disagrees and speculates big movement for the stock.
                        “Some of the analysts are saying that we could see a trillion dollar market cap figure in a calendar year 2014. I think we might actually see that a little earlier. For me, I think there are still some very positive catalysts around this stock. Expecting the iPhone 5 during the summer.”
                        Early in the trading day Wednesday, Apple’s stock price was up almost 7 points, reaching a value of $635.

                        There were several articles about that fundamental change, most importantly:

                        Business Insider articles:
                        Apple Stock vs Google Stock Since The Launch Of The iPhone [June 30, 2012]
                        9 Fascinating Facts About Apple’s Stock [May 21, 2012]
                        THE EXPERTS SPEAK: Here’s What People Predicted Would Happen When The iPhone Came Out… [June 29, 2012]
                        10 Things You Didn’t Know About The Birth Of The iPhone [June 27, 2012]
                        Yes, You Should Be Astonished By Apple … [April 25, 2012]
                        Other noteworthy articles:
                        The Untold Story: How the iPhone Blew Up the Wireless Industry [Wired Magazine, Jan 9, 2008]
                        Apple’s stock is getting creamed by Verizon and AT&T [CNNMoney, May 9, 2012]
                        I declare independence from Apple [BetaNews, July 4, 2012]
                        Apple’s injunction stopping Galaxy Nexus sales is shameful [BetaNews, June 29, 2012]
                        Appeals court delays Galaxy Nexus ban [Android Central, July 6, 2012]
                        – Nine Reasons You Should Boycott Apple [David Amerland, July 7, 2012]
                        Android vs. iOS: A Developer’s Perspective [July 5, 2012]: The architecture of Android is just plain BETTER. They don’t restrict what you can do and there always seems to be a good tutorial to follow telling you exactly how to do the exact crazy thing that you want to do. As far as the languages go, I don’t really have a preference for Obj-C vs. Java. They both do the job pretty well. I still don’t quite have my head wrapped around ARC, but that’s a post for another day.
                        China’s smartphone market grows 164%, Apple’s iOS takes 17.3% share [Apple Insider, July 9, 2012]: Even without availability on China’s largest mobile provider, the iPhone’s market share in China has grown form 9.9 percent a year ago to 17.3 percent in the June quarter. … stems from the launch of the iPhone on China Telecom this year. … the company has yet to forge a partnership with China Mobile, the largest wireless provider in the world with more than 650 million subscribers. Reports have suggested that Apple’s next iPhone will add compatibility with China Mobile’s proprietary wireless network. Apple’s 17.3 percent share in China was well behind Google’s Android platform, which dominated with 69.5 percent of smartphones sold in the country. Apple took second place, while Nokia finished in third with an 11.2 percent share.
                        Building and dismantling the Windows advantage [the Asymco blog, July 2, 2012]
                        Asymco - Windows units sold as a multiple of Apple devices -- 4-July-2012
                        If we consider all the devices Apple sells, the whittling becomes even more significant and the multiple drops to below 2. Seen this way, Post-PC devices wiped out of leverage faster than it was originally built. They not only reversed the advantage but cancelled it altogether.
                        Considering the near future, it’s safe to expect a “parity” of iOS+OS X vs. Windows within one or two years. The install base may remain larger for some time longer but the sales rate of alternatives will swamp it in due course.
                        The consequences are dire for Microsoft. The wiping out of any platform advantage around Windows will render it vulnerable to direct competition. This is not something it had to worry about before. Windows will have to compete not only for users, but for developer talent, investment by enterprises and the implicit goodwill it has had for more than a decade.
                        It will, most importantly, have a psychological effect. Realizing that Windows is not a hegemony will unleash market forces that nobody can predict.

                        Now let’s see how that has come about in terms of market volume and technological improvements:

                        image6/29/2007: iPhone, iPod touch (ARM 1176JZ(F)-S @412 MHz, 128MB, PowerVR MBX Lite, GPRS/EDGE 2.5G for iPhone, 3.5” display of 480 × 320 pixels, 2MP)
                        7/11/2008: iPhone 3G (the same except 3.6 Mbps UMTS/HSDPA) & App Store
                        6/19/2009: iPhone 3GS (the same except ARM Cortex-A8 @600 MHz, 256MB, PowerVR SGX535, 7.2 Mbps UMTS HSDPA, 3MP camera)
                        4/03/2010: iPad (ARM Cortex-A8 @1 GHz, 256MB, PowerVR SGX535, 9.7” display of 1024×768 pixels, WiFi [+3G])
                        Currently marketed devices (all use iOS 5.x which cannot be used on earlier iPhone and iPhone 3G, so those are not iCloud capable), in addition to iPhone 3GS ($330+ unlocked in US, but $179+ in India since July 20, 2012) which is also marketed:
                        6/24/2010: iPhone 4 (ARM Cortex-A8 @800 MHz, 512MB, PowerVR SGX535, 3.5G 5.76 Mbps HSUPA, 3.5” Retina display of 960 x 640 pixels, 5MP camera), $550+ unlocked
                        3/25/2011: iPad 2 (ARM Cortex-A9 @1 GHz, 512MB, PowerVR SGX543MP2, 9.7” display of 1024 x 768 pixels, WiFi [+3.5G HSUPA]), $350+
                        10/24/2011: iPhone 4S (dual-core ARM Cortex-A9 @800 MHz, 512MB, PowerVR SGX543MP2, 4G LTE, 3.5” Retina display of 960 x 640 pixels, 8MP camera), IOS 5 (Notification Center, iMessage and Newsstand … 1,500 new APIs) & iCloud (store music, photos, apps, contacts, calendars, documents and more in the cloud, keeping them up to date across all your devices via the cloud), $790+ unlocked
                        3/16/2012: New, 3d generation iPad (dual-core ARM Cortex-A9 @1 GHz, 1GB, PowerVR SGX543MP4, WiFi [+4G LTE], 9.7” Retina display of 2048 × 1536 pixels), $500+
                        Note that in April 2012 the under $200 (unlocked) Android smartphones came quite close to the capabilities of the iPhone 4S thanks to Boosting the MediaTek MT6575 success story with the MT6577 announcement [June 27, 2012]. Only the SGX531 GPU of MT6577 is a significant deficiency against that of SGX543MP2 used in the iPhone 4S. As a consumer computing system Google was also able to match Apple with the Nexus 7: Google wanted it in 4 months for $199/$245, ASUS delivered + Nexus Q (of Google’s own design and manufacturing) added for social streaming from Google Play to speakers and screen in home under Android device control [June 28, 2012].

                        Wikipedia is the best source of detailed technical and other information (by far), except that of iCloud currently (so find a better source of information on that given in sections of this post):

                        List of iOS devices
                        iPhone
                        iPad
                        iPod touch
                        iOS
                        iCloud
                        iTunes
                        iTunes Store
                        iBooks
                        iTunes Ping
                        AirPlay
                        AirPort
                        Apple TV
                        App Store (iOS)
                        FairPlay
                        Book:Apple Inc.
                        iLife
                        iWork
                        Safari
                        History of the iPhone

                        In addition I compiled a 5 years of “revolutionary” iPhone and “magical” iPad [June 29, 2012] PDF document from all related Apple press releases for that period. In it there are the following sections:
                        – Product ramp-up and momentum
                        – The strongly related iTunes Store momentum during these 5 years
                        – Essential Device Announcements
                        – All related Apple press releases
                        In addition there are document bookmarks included everywhere for easy navigation around the whole 129 pages long compound document.

                        Note: Official specifications for iPhone, iPad, iPod touch and Apple TV you can find under the URLs just given.

                        Finally I have further information in this blogpost specifically compiled in order to represent the Apple iOS based consumer computing solution as a system since, in my view, that is one of the most important aspects of this 5 years anniversary which is not represented anywhere else at the moment:
                        1. Overall picture at the moment (video-based)
                        2. Current iPhone and iPad products (video-based)
                        3. Earlier products (video-based)
                        4. iCloud
                        5. iTunes
                        6. App Store


                        1. Overall picture at the moment:

                        Apple — Special Event — June 11, 2012 [Apple YouTube channel, June 30, 2012]

                        Watch Apple CEO Tim Cook unveil MacBook Pro with Retina display and more at WWDC 2012. 06/11/2012 — Apple Introduces All New MacBook Pro with Retina Display Apple Updates MacBook Air and Current Generation MacBook Pro with Latest Processors and New Graphics — Mountain Lion Available in July From Mac App Store — Apple Previews iOS 6 With All New Maps, Siri Features, Facebook Integration, Shared Photo Streams & New Passbook App

                        2. Current iPhone and iPad products:

                        Apple – iPhone 4S – TV Ad – Joke [Apple YouTube channel, May 23, 2012]

                        While helping John Malkovich plan a night out, Siri shows him her funny side.

                        Apple – Introducing iPhone 4S [Apple YouTube channel, Oct 6, 2011]

                        With the dual-core A5 chip, all-new 8-megapixel camera and optics, iOS 5, iCloud, and Siri, iPhone 4S is the most amazing iPhone yet. The details are on the official http://www.apple.com/iphone/#video-4s

                        Apple – Introducing iOS 5 [Apple YouTube channel, June 6, 2011]

                        Get a closer look at a few of the over 200 features that make iOS 5 the best update yet for iPad, iPhone, and iPod touch. Note: the new iPad presented below is using a minor release of iOS 5, iOS 5.1.

                        Apple – The new iPad – TV Ad – Do It All [Apple YouTube channel, June 18, 2012]

                        Whatever you do on iPad, do it all more beautifully than ever with the stunning Retina display.

                        Apple – Introducing the new iPad [Apple YouTube channel, March 8, 2012]

                        iPad is a magical window where nothing comes between you and what you love. Now that experience is even more incredible with the new iPad. Major features: breaktrough Retina display, 5MP iSight camera, iLife and iWork for iPad, and ultrafast 4G LTE. The details are on the official http://www.apple.com/ipad/#video page

                        Apple – Introducing the iPad Smart Cover [Apple YouTube channel, March 2, 2011]

                        The iPad Smart Cover was made for iPad 2. And vice versa. It attaches magnetically and aligns perfectly to protect the iPad display. Open it and your iPad wakes instantly. Close it, and your iPad goes to sleep automatically. And it folds into the perfect watching and typing stand. It’s one great idea on top of another.

                        3. Earlier products:

                        Official Apple iPhone 4 Video [June 7, 2010]

                        Official Apple iPhone 4 Video

                        iPhone 3GS ads all in one. Official Apple Commercials spots HQ [Glarand YouTube channel, Sept 29, 2011]

                        iPhone 3GS was first available on June 8, 2009. “S” means “Speed”.

                        HQ Apple WWDC 2009 Keynote – NEW iPhone 3GS [MicrositeSolutions YouTube channel]

                        Apple Senior Vice President Phil Schiller of Worldwide Product Marketing announces iPhone 3GS at the Worldwide Developers Conference (WWDC) Keynote Address on June 6, 2009.

                        Talking Tech: Apple’s new iPhone 3GS [USATODAY, June 17, 2009]

                        USA TODAY personal tech columnist Ed Baig reviews the new iPhone 3GS and iPhone 3.0 software update from Apple.

                        ALL iPhone 3G official Ads… Collected&Edited in One Video HQ [hsmmgg YouTube channel, March 21, 2009]

                        Note: iPhone 3G was introduced on June 9, 2008.

                        WWDC 2008 News: iPhone 3G makes its debut [CNETTV YouTube channel, June 9, 2008]

                        At Apple WWDC 2008 [on June 9, 2008], Steve Jobs reveals the iPhone 3G with faster download speeds, longer battery life, GPS, a lower price, and a near worldwide release on July 11.

                        [HD] Steve Jobs – 2007 iPhone Presentation ( Part 1 of 2 ) [UG3Genki YouTube Channel]

                        The iPhone was introduced at the Macworld Conference & Expo 2007 [on Jan 9, 2007, but went on sale June 29] with a keynote address from San Francisco’s Moscone West.
                        Wikipedia – Steve Jobs: http://en.wikipedia.org/wiki/Steve_Jobs
                        Steve Jobs – 2007 iPhone Presentation ( Part 2 of 2 ): http://www.youtube.com/watch?v=Vququ7x8gnw
                        Steve Jobs – 2005 Stanford Commencement Speech: http://www.youtube.com/watch?v=xwlfZsuM05Q

                        [HD] Steve Jobs – 2007 iPhone Presentation ( Part 2 of 2 ) [UG3Genki YouTube Channel]


                        iPad 2 Official Introduction Video [March 2, 2011]

                        Video from : http://www.apple.com/ipad/#video (page on the URL of that time).
                        This is the BRAND NEW iPad 2! Specifications:
                        – A5 SoC @ 1GHz (CPU+GPU)
                        – Front (VGA) cam, Rear (720p) cam
                        – Same 1024×768 screen
                        – Thinner
                        – Black and white colors
                        – iOS 4.3 pre-loaded
                        – AT&T (GSM) and Verizon (CDMA) compatible
                        – Available for order on March 11

                        Apple iPad: First TV Commercial [March 8, 2010]

                        Apple first official TV advertisement for the iPad.

                        Apple iPad Official Video [1080p HD] [Jan 27, 2010]

                        Apple iPad Official Video in 1080 High Definition

                        4. iCloud [Apple microsite, June 6, 2011]:
                        It’s the easiest way to manage your content. Because now you don’t have to.

                        Apple – Introducing iCloud [Apple YouTube channel, Oct 4, 2011]

                        iCloud stores your music, photos, documents, and more and wirelessly pushes them to all your devices. Automatic, effortless, and seamless – it just works. This is the cloud the way it should be: automatic and effortless. iCloud is seamlessly integrated into your apps, so you can access your content on all your devices. And stay up to date everywhere you go.
                        iTunes in the Cloud
                        Your music, movies, and TV shows. Wherever you want them.
                        You never know when you’ll suddenly be in the mood to listen to a favorite song, rewatch a classic movie, or share that hilarious sitcom episode with a friend. With iCloud, you can have iTunes automatically download new music purchases to all your devices the moment you tap Buy. You can also access past music, movie, and TV show purchases from any of your devices — wirelessly and without syncing.1
                        Learn more about iTunes in the Cloud
                        1.Automatic downloads and downloading previous purchases require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; iOS 5 on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Downloading previous movie purchases requires iTunes 10.6, iOS 5 or later, or Apple TV software 4.3 or later. Not all previously purchased movies are available for downloading to your other devices. Download iTunes 10.6 free.
                        iTunes Match
                        If you want the benefits of iTunes in the Cloud for music you haven’t purchased from iTunes, iTunes Match is the perfect solution. It lets you store your entire collection, including music you’ve imported from CDs. For just $24.99 a year.2
                        Learn more about iTunes Match
                        2.iTunes Match requires iOS 5.0.1 on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad, or a Mac or PC with iTunes 10.5.1. Limit 25,000 songs. iTunes purchases do not count against limit. Access to some services is limited to 10 devices.
                        Photo Stream
                        Snap. And it’s everywhere.
                        With Photo Stream, you can take a photo on one iOS device and it automatically appears on all your other devices, including your Mac or PC. Import new pictures to your computer from a digital camera, and iCloud sends copies over Wi-Fi to your iPhone, iPad, and iPod touch. You can even view recent photos on your big-screen TV via Apple TV. There’s no syncing, no email attachments, no file transfers. Your pictures are just there — on whichever device you happen to have handy.
                        Learn more about Photo Stream
                        Documents in the Cloud
                        Start here. Finish there.
                        You can create amazing documents and presentations on your iPhone, iPad, and iPod touch. And now with iCloud, you can keep your work up to date across all your iOS devices. You don’t have to save your work or transfer any files. Your documents — with all your latest edits — automatically appear everywhere. iCloud is already built into Apple iOS apps like Keynote, Pages, and Numbers. It can also work with other iCloud-enabled apps. So you can do things like create a spreadsheet on your iPad and make edits to it on your iPhone. Or start sketching on your iPod touch and add the finishing touches on your iPad at home.
                        Learn more about Documents in the Cloud
                        Apps
                        All your apps. Always at hand.
                        If you have an iPhone, iPad, or iPod touch, you have apps. And you probably download new ones all the time. iCloud lets you automatically download new app purchases to all your devices at once. So the app you need is always right where you need it. If an app you bought previously isn’t on one of your devices, not to worry. You can download it again from your purchase history — at no additional charge.1
                        Learn more about apps
                        iBooks
                        All your devices are on the same page.
                        Buy a new book from the iBookstore, and iCloud makes sure it appears everywhere — your iPhone, iPad, and iPod touch. So if you have to put it down, you can pick it back up on another device, in exactly the same place. In addition to the best seller you’re glued to at the moment, the iBooks app keeps a list of titles you’ve read before. And just like with apps, you can download them again to any of your devices.1
                        Calendar, Mail, and Contacts
                        Up-to-date everything.
                        iCloud stores all the stuff you can’t live without — your calendars, email, and contacts — and keeps it up to date across all your devices. Say you delete an email, add a calendar event, or change some settings. iCloud makes all your changes everywhere. Same with your notes, reminders, and Safari bookmarks.
                        Learn more about Calendar, Contacts, and Mail
                        Backup
                        iCloud saves the day.
                        iCloud backs up your iOS device daily over Wi-Fi when it’s connected to a power source. From your Camera Roll and messages to your device settings and ringtones, everything is backed up quickly and efficiently. And since iCloud is built into iPhone, iPad, and iPod touch, you can restore your personal data on a new iOS device or one you already have without using a single cable.3iCloud does it all for you over Wi-Fi.
                        Find My Friends
                        Friend-spotting.
                        For finding your way to the party, keeping track of family at a crowded amusement park, or getting picked up at the airport, Find My Friends is your app.4 You can give friends and family permission to see your whereabouts. And vice versa. When you don’t want to be found, a single switch takes you off the grid. Simple as that.
                        Learn more about Find My Friends
                        Find My iPhone, iPad, iPod touch, and Mac
                        Lost. And found.
                        If checking all the usual spots hasn’t turned up your missing iOS device, Find My iPhone, iPad, iPod touch, and Mac can help.4Just sign in at icloud.com or use the Find My iPhone app on another device to locate yours on a map, display a message on its screen, remotely set a passcode lock, or initiate a remote wipe to delete your data.
                        Learn more about Find My iPad
                        3. Backup of purchased music is not available in all countries. Previous purchases may not be restored if they are no longer in the iTunes Store, App Store, or iBookstore.
                        4.Find My Friends and Find My iPhone enable you to locate iOS devices only when they are on and connected to a registered Wi-Fi network or have an active data plan.
                        iCloud requires iOS 5 on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; a Mac computer with OS X Lion; or a PC with Windows Vista or Windows 7 (Outlook 2007 or 2010 or an up-to-date browser is required for accessing email, contacts, and calendars). Some features require a Wi-Fi connection. Some features are not available in all countries. Access to some services is limited to 10 devices. Map data © 2012 Google. © 2012 Google. Map data © 2012 Google.

                        Apple – iCloud – Coming Soon [page on the iCloud microsite, June 11., 2012]:
                        iCloud is about to get even better. With the launch of Mountain Lion this July and iOS 6 in the fall, iCloud gets brand-new features for iPhone, iPad, iPod touch, Mac, and PC.

                        Safari. Keeps tabs on your web pages.

                        iCloud Tabs show the web pages you have open on all your other devices, so you can see all your pages on your iPad, iPhone, iPod touch, and Mac, and pick up browsing wherever you left off. Safari now saves web pages — not just links — in your Reading List. So you can get caught up on any device, even when you can’t connect to the Internet. 1
                        1. Offline Reading List will be available on iPhone 4 or later and iPad 2 or later.
                        2. Shared Photo Streams requires iOS 6 on iPhone 4 or later or iPad 2 or later, or a Mac computer with OS X Mountain Lion. An up-to-date browser is required for accessing shared photo streams on the web.
                        Shared Photo Streams. Share select photos with a select audience.

                        Now you can share just the photos you want, with just the people you choose. Simply select photos from the Photos app, tap the Share button, choose who you want to share your photos with, and they’re on their way. Friends using iCloud on an iOS 6 device or a Mac running Mountain Lion get the photos delivered immediately in the Photos app or iPhoto. You can even view shared photo streams on Apple TV. If the folks you’re sharing with aren’t using an Apple device, they can view your photos on the web. People can like individual photos and make comments. And you can share as much as you want: Your shared photo streams don’t count against your iCloud storage, and they work over Wi-Fi and cellular.2
                        Find My Phone. Stay on the trail of your iPhone.

                        It happens. You misplace your iPhone, or your iPad, or your iPod touch. Luckily, iOS 6 and iCloud now offer Lost mode, making it even easier to use Find My iPhone to locate and protect a missing device. Immediately lock your missing device with a four-digit passcode and send it a message displaying a contact number. That way a good Samaritan can call you right from your Lock screen without accessing the rest of the information on your device. And while in Lost mode, your device will keep track of where it’s been and report back to you any time you check in with the Find My iPhone app.3
                        Find My Friends. Good friends aren’t hard to find.

                        Find My Friends is a great way to share your location with people who are important to you. Family and friends who share their locations with you appear on a map so you can quickly see where they are and what they’re up to. And with iOS 6, you can get location-based alerts — like when your kids leave school or arrive home. Find My Friends can also notify others about your location, so you can stay connected or keep track of the ones you love.
                        3.Find My iPhone and Find My Friends enable you to locate iOS devices only when they are on and connected to a registered Wi-Fi network or have an active data plan.

                        5. iTunes [Apple microsite, Oct 4, 2011]:
                        Apple – iTunes – Your media on your Mac, PC, iPod, iPhone, and iPad.

                        Apple iPhone 4 TV Ad iPod + iTunes [Apple YouTube channel, Aug 2, 2011]

                        If you don’t have an iPhone, you don’t have an iPod in your phone. And you don’t have iTunes on your phone, the world’s number one music store.
                        [iTunes app]
                        Play, buy, and end enjoy your music, movies, TV shows, apps, and more. Everywhere.
                        iTunes is a free application for your Mac or PC. It lets you organize and play digital music and video on your computer. It can automatically download new music, app, and book purchases across all your devices and computers. And it’s a store that has everything you need to be entertained. Anywhere. Anytime.
                        iTunes Player
                        Where listening, watching, and playing start.
                        iTunes lets you enjoy all your music, movies, videos, and TV shows on your Mac or PC. When you want to watch or listen to something, you no longer have to look through your CDs or flip through channels — just go to your computer and open iTunes. With your entire media collection in your iTunes library, you can browse everything faster, organize it all more easily, and play anything whenever the mood strikes.
                        Learn more about the iTunes player
                        iTunes Store
                        The world’s #1 music store. And more.
                        Music is just the beginning. You can also rent or buy blockbuster movies, buy HD episodes of your favorite TV shows, shop for books, and download apps for your iPhone, iPod touch, or iPad. Subscribe to free podcasts about anything and everything. For further enlightenment, visit iTunes U and download free lectures, discussions, and lessons from universities and cultural institutions around the globe. You’ll find thousands of hours of entertainment on the iTunes Store.
                        Learn more about the iTunes Store
                        iTunes Everywhere
                        iTunes in the Cloud.
                        With iTunes in the Cloud, you can wirelessly download your content to all your devices, regardless of which device you used to purchase it. Your new music, apps, and books just appear — automatically. And you can view your purchase history to choose the TV shows you want to download.Effortlessly. Learn more
                        1. Automatic downloads and downloading previous purchases require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), iPad, or iPad 2; iOS 5 on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Download iTunes 10.6 free.
                        Learn more about iTunes everywhere
                        A match made in iCloud.
                        With iTunes Match, you can store your music collection in iCloud, including songs you’ve imported from CDs. And you can play them on any iPhone, iPad, iPod touch, Apple TV, Mac, or PC — all for just $24.99 a year.2 Learn more
                        2. iTunes Match requires iOS 5.0.1 on iPhone 3GS or later, iPod touch (3rd and 4th generation), iPad, or iPad 2, or a Mac or PC with iTunes 10.5.1. Limit 25,000 songs. iTunes purchases do not count against limit. Access to some services is limited to 10 devices.
                        Music’s in the house.
                        AirPlay lets you stream music throughout your whole house — wirelessly. AirPlay wireless technology is integrated into many speaker docks, AV receivers, and stereo systems. So you can enjoy your entire iTunes library. Every song and every playlist. In any room, anytime. [Learn more]
                        [Remote is a free, fun, and easy-to-use app that turns your iPhone, iPad, or iPod touch into a remote control. So wherever you are in your house, you can control your computer’s iTunes library and your Apple TV with a tap or flick of a finger. Learn more]
                        Features are subject to change. Access to some services is limited to 10 devices. See www.apple.com/legal/itunes/ww/ for more information.
                        The iTunes Store is available only to persons age 13 or older in the U.S. Requires compatible hardware and software and Internet access (fees may apply). Terms apply. See www.apple.com/itunes/what-is/store.html for more information.
                        Available on iTunes. Title availability is subject to change.
                        Official Apple video. It is part of http://www.apple.com/itunes/how-to/#video-itunes-in-the-cloud video.

                        More information:
                        iTunes Match puts your whole music library in iCloud. [Apple’s Inside iTunes blog, Jan 16, 2012]
                        Get Books On iTunes, the iBookstore, and the App Store [Apple’s Inside iTunes blog, April 18, 2011]
                        iTunes 10.3 Now Includes iBookstore [Apple’s Inside iTunes blog, June 8, 2011]
                        iBooks 2 brings new Multi-Touch textbooks to iPad [Apple’s Inside iTunes blog, Jan 30, 2012]
                        New features in iBooks 2.1. [Apple’s Inside iTunes blog, March 26, 2012]
                        New iTunes U app delivers online courses to mobile devices. [Apple’s Inside iTunes blog, Feb 6, 2012]
                        Movies now available on iCloud. [Apple’s Inside iTunes blog, March 19, 2012]
                        New Categories make browsing Newsstand’s offerings easier. [Apple’s Inside iTunes blog, May 25, 2012]

                        Apple – iPhone 4S – Keep yourself entertained at the iTunes Store. [Apple product page, Oct 3, 2011]

                        iTunes

                        Millions of ways to stay entertained
                        You’re in a coffee shop and you hear a song you just have to have. Or you’re at the airport, wishing you had a good movie to watch. Just go to iTunes. Find all the new music, movies, TV shows, and podcasts you want. Then download it all wirelessly, right to your iPhone. Wherever you happen to be.
                        Explore the store.
                        Browse New Releases, Top Tens, and Genres. If you know exactly what you’re looking for, type in a quick search. Play a preview of any song or video, then tap to buy it.1 With millions of songs and thousands of movies, TV episodes, and music videos in the iTunes Store — and a huge selection in HD — you’re sure to find something you’ll love.
                        1. Downloads over 50MB require a Wi-Fi connection.
                        The Tone Store.
                        All kinds of tones for all kinds of people.
                        Now you can tell whether you’ve gotten a voicemail message versus an email versus a text message versus a game notification — just by the sound of it. Thanks to iOS 5, the iTunes Store on your iPhone now includes the Tone Store. Choose from all kinds of tones — including ringtones — and assign them to any alert setting on your iPhone. Alert tones are only 99¢, and ringtones are $1.29.
                        iTunes Ping. Stay in the know.
                        Follow friends to find out what music they’re listening to, buying, and recommending. Catch up with your favorite artists and see if they’re playing near you. That way, you’ll never miss another show. You can even see which of your friends are planning on going, too.
                        Learn more about Ping
                        iTunes in the Cloud.
                        When you buy music from iTunes, iCloud automatically downloads it to all your devices over Wi-Fi or a cellular network. So everything new appears everywhere — on your iPhone, iPad, and iPod touch. You can also browse your purchase history and choose specific songs, albums, movies, or TV shows to download again at no additional cost.2 Sign up for iTunes Match and you can access all your other music from iCloud — including music you’ve imported from CDs. For just $24.99 a year.3
                        2. Automatic downloads and downloading previous purchases require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; iOS 5 on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Downloading previous movie purchases requires iTunes 10.6, iOS 5 or later, or Apple TV software 4.3 or later. Not all previously purchased movies are available for downloading to your other devices. Download iTunes 10.6 free.
                        3. iTunes Match requires iOS 5.0.1 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad, or a Mac or PC with iTunes 10.5.1 or later. Limit 25,000 songs. iTunes purchases do not count against limit. Access to some services is limited to 10 devices.

                        Apple – iPod touch – Browse and buy anytime you want with iTunes.[Apple product page, Oct 3, 2011]

                        iTunes

                        Your DJ-slash-cineplex-slash-TV and more.
                        You could be anywhere — in line for your “fixes everything” fruit smoothie or just lounging in the quad — when it hits you. There’s a song you need by a band you love, a TV show you missed, or a movie you just have to see, right then and there. Enter iTunes on iPod touch.
                        Get your entertainment fix on the fly.
                        Access the iTunes Store over Wi-Fi and you can discover new music from millions of songs. Buy or rent movies. Buy TV shows. Or find free podcasts. Browse New Releases, Top Tens, and Genres. If you know exactly what you’re looking for, type in a quick search. Play a preview of any song or video, then tap to buy it. It downloads right to your iPod touch, making you the master of long waits.
                        iTunes in the Cloud.
                        When you buy music from iTunes, iCloud automatically downloads it to your other devices over Wi-Fi or a cellular network. So everything new appears everywhere — on your iPod touch, iPhone, iPad, Mac, or PC. You can also browse your purchase history and choose songs, albums, movies, or TV shows to download again at no additional cost.1 Sign up for iTunes Match and you can access all your other music from iCloud — including music you’ve imported from CDs. For just $24.99 a year.Learn more about iCloud
                        1. Automatic downloads and downloading previous purchases require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; iOS 5 on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Downloading previous movie purchases requires iTunes 10.6, iOS 5 or later, or Apple TV software 4.3 or later. Not all previously purchased movies are available for downloading to your other devices. Download iTunes 10.6 free.
                        2. iTunes Match requires iOS 5.0.1 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad, or a Mac or PC with iTunes 10.5.1 or later. Limit 25,000 songs. iTunes purchases do not count against limit. Access to some services is limited to 10 devices.
                        Now you have a following.
                        Ping your friends and follow each other to find out what music everyone loves, buys, and recommends. You can even follow your favorite artists and see who they follow. And when they’re playing a show near you, Ping tells you which friends are up for going.
                        iTunes U hones your know-it-all skills.
                        Discover iTunes U on your iPod touch and download some knowledge. You’ll find lectures, discussions, language lessons, audiobooks, podcasts, and more from top universities, museums, and other cultural institutions around the world.
                        Genius recommends.
                        With millions of songs and thousands of movies, TV episodes, and music videos in the iTunes Store — and a huge selection in HD — you might need some help finding new favorites. Genius keeps track of what you love and recommends more of the same.
                        Shop the new Tone Store.
                        You hear an alert go off — like a new text message or Facebook update — and think, “Is that me?” You check your iPod touch, and it turns out it’s not. It’s the guy with the iPhone across from you. Now you can make your alerts a lot more individual thanks to the Tone Store and iOS 5. Part of the iTunes Store, the Tone Store is where you can download alert tones for just 99¢. Here’s to your supreme uniqueness.
                        iCloud requires iOS 5 on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; a Mac computer with OS X Lion; or a PC with Windows Vista or Windows 7 (Outlook 2007 or 2010 or an up-to-date browser is required for accessing email, contacts, and calendars). Some features require a Wi-Fi connection. Some features are not available in all countries. Access to some services is limited to 10 devices.
                        The iTunes Store is available only to persons age 13 or older in the U.S. and many other countries; see www.apple.com/support/itunes/ww for a list of countries. Requires iTunes, compatible hardware and software, and Internet access; broadband recommended (fees may apply). See www.apple.com/itunes/whats-on/ for more information. Terms apply.

                        Apple – The new iPad – Amazing iPad apps, built right in. [Apple product page, March 7, 2012]

                        iTunes
                        Open the iTunes app to shop for thousands of HD movies and TV shows (up to 1080p HD, to be exact) 24/7/365.5 While you’re there, pick up a song or two. There are over 20 million to choose from. And iCloud lets you access your iTunes purchases from every device you use — iPad, iPhone, iPod touch, Mac, or PC.1

                        1. Automatic downloads and downloading previous purchases require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; iOS 5 on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Downloading previous movie purchases requires iTunes 10.6, iOS 5 or later, or Apple TV software 4.3 or later. Not all previously purchased movies are available for downloading to your other devices.Download iTunes 10.6 free.

                        5. Not all purchased movies are available in 1080p HD.

                        That is for iPad there is no product specific iTunes page!


                        6. App Store

                        Apple Answers the FCC’s Questions [Apple, Aug 21, 2009]

                        We are pleased to respond to the Wireless Telecommunications Bureau’s inquiry dated July 31, 2009, requesting information regarding Apple’s App Store and its application approval process. In order to give the Bureau some context for our responses, we begin with some background information about the iPhone and the App Store.

                        Apple’s goal is to provide our customers with the best possible user experience. We have been able to do this by designing the hardware and software in our products to work together seamlessly. The iPhone is a great example of this. It has established a new standard for what a mobile device can be—an integrated device with a phone, a full web browser, HTML email, an iPod, and more, all delivered with Apple’s revolutionary multi-touch user interface.

                        Apple then introduced something altogether new—the App Store—to give consumers additional functionality and benefits from the iPhone’s revolutionary technology. The App Store has been more successful than anyone could have ever imagined. Today, just over a year since opening, the App Store offers over 65,000 iPhone applications, and customers have downloaded over 1.5 billion applications.

                        The App Store provides a frictionless distribution network that levels the playing field for individual and large developers of mobile applications. We provide every developer with the same software that we use to create our own iPhone applications. The App Store offers an innovative business model that allows developers to set their own price and keep more (far more in most cases) of the revenue than traditional business models. In little more than a year, we have raised the bar for consumers’ rich mobile experience beyond what we or anyone else ever imagined in both scale and quality. Apple’s innovation has also fostered competition as other companies (e.g., Nokia, Microsoft, RIM, Palm and Verizon) seek to develop their own mobile platforms and launch their own application stores.

                        Apple works with network providers around the world so that iPhone users have access to a cellular network. In the United States, we struck a groundbreaking deal with AT&T in 2006 that gives Apple the freedom to decide which software to make available for the iPhone. This was an industry first.

                        We created an approval process that reviews every application submitted to Apple for the App Store in order to protect consumer privacy, safeguard children from inappropriate content, and avoid applications that degrade the core experience of the iPhone. Some types of content such as pornography are rejected outright from the App Store, while others such as graphic combat scenes in action games may be approved but with an appropriate age rating. Most rejections are based on bugs found in the applications. When there is an issue, we try to provide the developer with helpful feedback so they can modify the application in order for us to approve it. 95% of applications are approved within 14 days of their submission.

                        We’re covering new ground and doing things that had never been done before. Many of the issues we face are difficult and new, and while we may make occasional mistakes, we try to learn from them and continually improve.

                        <then answers to the specific questions>

                        Question 5. What other applications have been rejected for use on the iPhone and for what reasons? Is there a list of prohibited applications or of categories of applications that is provided to potential vendors/developers?

                        If so, is this posted on the iTunes website or otherwise disclosed to consumers?In a little more than a year, the App Store has grown to become the world’s largest wireless applications store, with over 65,000 applications. We’ve rejected applications for a variety of reasons. Most rejections are based on the application containing quality issues or software bugs, while other rejections involve protecting consumer privacy, safeguarding children from inappropriate content, and avoiding applications that degrade the core experience of the iPhone. Given the volume and variety of technical issues, most of the review process is consumed with quality issues and software bugs, and providing feedback to developers so they can fix applications. Applications that are fixed and resubmitted are approved.

                        The following is a list of representative applications that have been rejected as originally submitted and their current status:

                        • Twittelator, by Stone Design Corp., was initially rejected because it crashed during loading, but the developer subsequently fixed the application and it has been approved;
                        • iLoveWiFi!, by iCloseBy LLC, was rejected because it used undocumented application protocols (it has not been resubmitted as of the date of this letter);
                        • SlingPlayer Mobile, by Sling Media, was initially rejected because redirecting a TV signal to an iPhone using AT&T’s cellular network is prohibited by AT&T’s customer Terms of Service, but the developer subsequently fixed the application to use WiFi only and it has been approved; and
                        • Lingerie Fantasy Video (Lite), by On The Go Girls, LLC, was initially rejected because it displayed nudity and explicit sexual content, but the developer subsequently fixed the application and it has been approved with the use of a 17+ age rating.

                        Apple provides explicit language in its agreement with iPhone developers regarding prohibited categories of applications, for example:

                        • “Applications may be rejected if they contain content or materials of any kind (text, graphics, images, photographs, sounds, etc.) that in Apple’s reasonable judgment may be found objectionable, for example, materials that may be considered obscene, pornographic, or defamatory; and
                        • Applications must not contain any malware, malicious or harmful code, program, or other internal component (e.g. computer viruses, trojan horses, ‘backdoors’) which could damage, destroy, or adversely affect other software, firmware, hardware, data, systems, services, or networks.”

                        And we also provide a reference library that can be accessed by members of the iPhone Developer Program that lists helpful information such as Best Practices and How To Get Started.

                        Question 6. What are the standards for considering and approving iPhone applications? What is the approval process for such applications (timing, reasons for rejection, appeal process, etc.)? What is the percentage of applications that are rejected? What are the major reasons for rejecting an application?

                        As discussed in the response to Question 5, Apple provides guidelines to developers in our developer agreement as well as on its web site regarding prohibited categories of applications. These materials also contain numerous other provisions regarding technical and legal requirements that applications must comply with, and Apple uses these standards in considering whether or not to approve applications.

                        Apple developed a comprehensive review process that looks at every iPhone application that is submitted to Apple. Applications and marketing text are submitted through a web interface. Submitted applications undergo a rigorous review process that tests for vulnerabilities such as software bugs, instability on the iPhone platform, and the use of unauthorized protocols. Applications are also reviewed to try to prevent privacy issues, safeguard children from exposure to inappropriate content, and avoid applications that degrade the core experience of the iPhone. There are more than 40 full-time trained reviewers, and at least two different reviewers study each application so that the review process is applied uniformly. Apple also established an App Store executive review board that determines procedures and sets policy for the review process, as well as reviews applications that are escalated to the board because they raise new or complex issues. The review board meets weekly and is comprised of senior management with responsibilities for the App Store. 95% of applications are approved within 14 days of being submitted.

                        If we find that an application has a problem, for example, a software bug that crashes the application, we send the developer a note describing the reason why the application will not be approved as submitted. In many cases we are able to provide specific guidance about how the developer can fix the application. We also let them know they can contact the app review team or technical support, or they can write to us for further guidance.

                        Apple generally spends most of the review period making sure that the applications function properly, and working with developers to fix quality issues and software bugs in applications. We receive about 8,500 new applications and updates every week, and roughly 20% of them are not approved as originally submitted. In little more than a year, we have reviewed more than 250,000 applications and updates.

                        [Visit the App Store] App Store Downloads on iTunes [Apple microsite, Jan 4, 2011]

                        Action

                        Adventure
                        Arcade
                        Board
                        Card
                        Casino
                        Dice
                        Educational
                        Family

                        Kids
                        Music
                        Puzzle
                        Racing
                        Role Playing
                        Simulation

                        Sports

                        Strategy

                        Trivia

                        Word

                        Arts & Photography 
                        Automotive

                        Brides & Weddings

                        Business & Investing

                        Children’s Magazines

                        Computers & Internet

                        Cooking, Food & Drink

                        Crafts & Hobbies
                        Electronics & Audio

                        Entertainment

                        Fashion & Style

                        Health, Mind & Body

                        History
                        Home & Garden
                        Literary Magazines & Journals

                        Men’s Interest
                        Movies & Music

                        News & Politics

                        Outdoors & Nature

                        Parenting & Family

                        Pets
                        Professional & Trade

                        Regional News
                        Science

                        Sports & Leisure
                        Teens

                        Travel & Regional
                        Women’s Interest

                        See also: Apple – iTunes – iTunes Store – Charts [Apple microsite, Sept 1, 2005]

                        iTunes Store Charts

                        iTunes Store Screenshot

                        Music Charts

                        Choose and Album Chart Choose a Song Chart
                        Top 10 Albums
                        Top 10 Alternative Albums
                        Top 10 Blues Albums
                        Top 10 Classical Albums
                        Top 10 Children’s Albums
                        Top 10 Comedy Albums
                        Top 10 Country Albums
                        Top 10 Dance Albums
                        Top 10 Electronic Albums
                        Top 10 Folk Albums
                        Top 10 Hip-Hop Albums
                        Top 10 Jazz Albums
                        Top 10 New Age Albums
                        [Top 10 Opera Albums]
                        Top 10 Pop Albums
                        Top 10 Reggae Albums
                        Top 10 Rock Albums
                        Top 10 R&B/Soul Albums
                        Top 10 Soundtrack Albums
                        Top 10 Vocal Albums
                        Top 10 World Albums
                        Top 10 Songs
                        Top 10 Alternative Songs
                        Top 10 Blues Songs
                        Top 10 Classical Songs
                        Top 10 Children’s Songs
                        Top 10 Comedy Songs
                        Top 10 Country Songs
                        Top 10 Dance Songs
                        Top 10 Electronic Songs
                        Top 10 Folk Songs
                        Top 10 Hip-Hop Songs
                        Top 10 Jazz Songs
                        Top 10 New Age Songs
                        Top 10 Pop Songs
                        Top 10 Reggae Songs
                        Top 10 Rock Songs
                        Top 10 R&B/Soul Songs
                        Top 10 Soundtrack Songs
                        Top 10 Vocal Songs
                        Top 10 World Songs

                        App Store Charts [Dec 27, 2008]

                        Choose an App Store Chart
                        Top 10 Apps – Paid
                        Top 10 Apps – Free
                        Top 10 Apps – New
                        Top 10 Apps – Books
                        Top 10 Apps – Business
                        Top 10 Apps – Education
                        Top 10 Apps – Entertainment
                        Top 10 Apps – Finance
                        Top 10 Apps – Games
                        Top 10 Apps – Healthcare & Fitness
                        Top 10 Apps – Lifestyle
                        Top 10 Apps – Medical
                        Top 10 Apps – Music
                        Top 10 Apps – Navigation
                        Top 10 Apps – News
                        Top 10 Apps – Photography
                        Top 10 Apps – Productivity
                        Top 10 Apps – Reference
                        Top 10 Apps – Social Networking
                        Top 10 Apps – Sports
                        Top 10 Apps – Travel
                        Top 10 Apps – Utilities
                        Top 10 Apps – Weather

                        Audiobooks Charts [Dec 26, 2008]

                        Movies Charts

                        TV Shows Charts

                        Podcasts Charts [Jan 25, 2007 for Health; July 4, 2009 for others]

                        Note that there is a separate microsite for Apple – Web apps – All Categories [Oct 10, 2007 – Dec 3, 2010] where there are only 5106 apps, and the most recent one is dated back to Dec 3, 2010. These apps are described as:

                        Apple – Web apps [Jan 15, 2008]

                        Part fun. Part function

                        Flick through movie time. Tap on a train route. Scroll thropugh sports scores. Web apps and Multi-Touch make it possible.

                        The Internet meets Multi-Touch

                        Web applications — or web apps — combine the power of the Internet with the simplicity of Multi-Touch technology, all on a 3.5-inch screen. iPhone and iPod touch let you easily flick through news on Digg, play Sudoku or Bejeweled with a finger tap, and quickly check movie times, train schedules, and favorite blogs.

                        Browsing web apps is easy. Just visit www.apple.com/webapps on your iPhone or iPod touch. You’ll find a growing list of over 1700 web apps to flick and scroll through. Browse now

                        One tap web apps.

                        When you find a web app you like, you can put it front and center on your Home screen. Just open the web app on your iPhone or iPod touch, tap the plus sign, and then tap “Add to Home screen.” A Web Clip will be added to your Home screen automatically for easy, one-tap access. You have up to nine Home screen pages for all your Web Clips and you can organize them however you like.

                        [Learn more about apps on iPhone] Apple – iPhone 4S – See apps and games from the App Store. [Apple product page, Oct 4, 2011]

                        Over 500,000 apps.
                        For work, play, and everything in between.

                        The apps that come with your iPhone are just the beginning. Browse the App Store to find hundreds of thousands more. The more apps you download, the more you realize there’s almost no limit to what your iPhone can do.
                        Learn more about the App Store

                        Apps by Apple
                        Create and send letterpress cards. Shoot and edit HD movies. Make presentations and spreadsheets.
                        Learn more
                        Business
                        Follow the market, pay your bills, and track everything from your time to your gas mileage.
                        Learn more
                        Travel
                        Book that overdue vacation and find the best spots to see before you get there.
                        Learn more
                        Sports & Fitness
                        Tone those muscles, drop those extra pounds, and get fit with the help of these apps.
                        Learn more
                        Social Networking
                        Update your status, share photos and video, and let the world know what you’re up to.
                        Learn more
                        News
                        Stay in the know as you tap into weather forecasts and breaking news from all over the planet.
                        Learn more
                        Lifestyle
                        Find great deals in your neighborhood, cook up the perfect dish, and control everything in your house with iPhone. Learn more
                        Games
                        Soar through the air, take the checkered flag, and save the universe from aliens. It’s all in a day’s work.
                        Learn more
                        Entertainment


                        Catch a good movie or shoot one of your own — these apps offer endless hours of satisfaction.
                        Learn more
                        Education
                        See the world. See the universe. And make it back in time to get your homework done. Learn more
                        Family & Kids
                        Read along together, complete puzzles, and make every night family night.
                        Learn more
                        Music
                        Discover new music, make your own, and turn iPhone into your mobile recording studio.
                        Learn more

                        Top iPhone Apps                                                           Visit the App Store

                        Top Paid Apps Top Free Apps Top Grossing Apps
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                        View all Paid Apps View all Free Apps View all Top Grossing Apps

                        [Learn more about the App Store] Apple – iPhone 4S – Find over 500,000 apps on the App Store. [Apple product page, Oct 3, 2011]

                        The App Store. There’s an app for that. Over 500,000, actually.

                        Every app you download from the App Store makes your iPhone do even more. And with hundreds of thousands of apps to choose from, we mean a whole lot more.

                        Browse, buy, and
                        even give apps.

                        Enter the App Store to shop for amazing apps in almost every category: games, lifestyle, social networking, and education, for starters. Many apps are even free. If you’re just browsing, the App Store makes it easy. You can see what’s new in Featured, check out the Top 25, and flick through a few screenshots. Find apps by doing a quick search, then download them from wherever you are.1 Or purchase apps to send as gifts to friends and family. Just use the same Apple ID on the App Store that you use to buy anything on iTunes. It’s that easy. And it’s always safe and secure.
                        Learn more about apps on iPhone

                        Your apps in iCloud.

                        When you buy and download apps from the App Store, you always have access to them, no matter which device you’re using. Because the App Store keeps them in the cloud. So if you bought an app on your iPhone, it can automatically download straight to your iPad over Wi-Fi or 3G and vice versa.2 And if you delete an app from your device, you can always download it again.

                        Stay up to date.

                        Developers are constantly improving their apps. When you visit the App Store, the Update icon shows you when an update is available for an app you have. With a tap, you can download the updates either one at a time or all at once. Then you’ll always have the latest versions.

                        Get recommendations.

                        With so many apps available, you need an easy way to find new ones to enjoy. That’s where Genius comes in. With just a tap, Genius gives you personalized recommendations for apps you might like based on apps you and others have downloaded. You can also read reviews from other app users and see their ratings, and even add your own.

                        iCloud

                        iCloud keeps the stuff you use every day up to date on all your devices. Like all the amazing apps you download from the App Store. Learn more about iCloud

                        Browse All Built-in Apps

                        Camera HD Video Recording FaceTime
                        Messages Reminders Phone
                        Mail Safari Music
                        Videos Photos App Store
                        iTunes Maps + Compass Game Center
                        Calendar Contacts Find My
                        iPhone
                        More
                        Built-in Apps

                        Apple – The new iPad– Explore a world of apps made just for iPad. [Apple product page, Dec 8, 2011]

                        Made for iPad. Ready for anything.

                        An app made for iPad is an app like no other. That’s because apps for iPad are designed specifically to take advantage of all the technology built into iPad. And with over 225,000 apps to choose from, there’s no telling where the next tap will take you.

                        Apps by Apple
                        Incredible apps designed by the people who designed iPad. Learn more
                        Business
                        Manage projects, tap into industry news, and get real-time market quotes. Learn more
                        Productivity
                        Stay productive with powerful apps that get the job done in style. Learn more
                        Education
                        From learning math to understanding science, iPad apps offer fun, interactive ways to learn. Learn more
                        Entertainment
                        Discover great movies and TV shows or create art with a few swipes of your finger. Learn more
                        Music
                        Turn iPad into a mobile recording studio or rock any party, anytime. Learn more
                        Games
                        Rule the skies, explore worlds unknown, or kick back and solve a puzzle. Learn more
                        Social Networking
                        Update your status, share photos and video, and let the world know what you’re up to. Learn more
                        News
                        Interact with breaking news from around the world through iPad apps that keep you current. Learn more
                        Sports
                        Improve your game, track your team, and discover new ways to stay fit. Learn more
                        Travel
                        Find the best deals wherever you’re going. And know the best sights to see before you arrive. Learn more
                        Newsstand
                        Enjoy your favorite subscriptions — newspapers, magazines, and more — like never before. Learn more
                        Lifestyle
                        Get interior design tips, find new recipes, and get even more out of your favorite hobbies. Learn more

                        Top iPad Apps Visit the App Store

                        Top Paid Apps Top Free Apps Top Grossing Apps
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                        View all Paid Apps View all Free Apps View all Top Grossing Apps

                        Apple – iPod touch – See games and apps from the App Store. [Apple product page, Oct 4, 2011]

                        Get your game face on.

                        The App Store features over 500,000 apps, many of which are free. That includes over 100,000 game and entertainment titles — more than any other platform. And you can go head-to-head with millions of other gamers on Game Center. No wonder iPod touch is the world’s most popular portable game player. You’ll wish you had more fingers.

                        Apps by Apple
                        Get one-tap access to podcasts. Create and send letterpress cards. Shoot and edit HD movies. And more. Learn more
                        Music
                        Make your own radio station, create your own beats, and turn iPod touch into your personal recording studio. Learn more
                        Games for Gamers
                        Explore fantasy worlds, battle fierce competition, or take your team to the championship game. Learn more
                        Casual Games
                        Kick back and relax as you slice through fruit, launch an airborne attack, and rule your own island. Learn more
                        Strategy Games
                        Test your skills by safely landing aircraft, maneuvering through enemy territory, and outsmarting the opposition. Learn more
                        Action Games
                        Conduct secret missions, fight your way to the finish line, or take to the skies for intense aerial combat. Learn more
                        Sports Games
                        Run the table, rule the ring, and control the court. You were born to perform with these games. Learn more
                        Lifestyle
                        Buy and sell on the go, discover new recipes, and find the best deals on everything from fashion to travel. Learn more
                        Entertainment
                        See what movies are playing tonight, watch trailers, read reviews, or stay home and make your own mini-movies. Learn more
                        Social Networking
                        Update your status, share photos and video, and let the world know what you’re up to. Learn more
                        Education
                        Organize homework assignments, learn a new language, and study up with iPod touch. Learn more
                        Family & Kids
                        Read along together, complete puzzles, and make every night family night. Learn more

                        Top iPod touch Apps Visit the App Store

                        Top Games Top Paid Apps Top Free Apps
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                        View all Games View all Paid Apps View all Free Apps

                        Apple – Business – App Store Volume Purchasing for Business [June 12, 2012]

                        App Store Volume Purchasing for Business

                        Unleash the App Store to your entire workforce.

                        Whether you’re providing apps to ten employees or ten thousand, the Volume Purchase Program makes it simple to find, buy, and distribute the apps your business needs.

                        The Volume Purchase Program also provides a way to get custom B2B apps built by third-party developers to meet the unique needs of your business.

                        The Volume Purchase Program is currently available in the US only.

                        Get started. Enroll in the US Program

                        Learn more. Download the Guide

                        Coming Soon. The App Store Volume Purchase Program is expanding to the following countries: Australia, Canada, France, Germany, Italy, Japan, New Zealand, Spain, and United Kingdom.

                        Buy apps in volume.

                        Streamline your purchasing process and put more power and productivity in the hands of your workforce. Every paid app in the App Store is available for businesses to buy in volume through the program website. Simply search for the apps you need, enter the quantity you want to buy, and complete the transaction with your corporate credit card. Apps are available for purchase at the same price listed in the App Store.

                        Discover great apps for business: iPad | iPhone

                        Get custom B2B apps.

                        Custom B2B apps are built just for you by third-party developers and business partners to address a specific business process, integrate with a unique back-office environment, or deliver a custom interface for your users. Using the Volume Purchase Program you can securely and privately download custom B2B apps that make your business even more effective. Pricing for custom B2B apps is set by the developer and can be either free or paid.

                        If you are a developer who is enrolled in the iOS Developer program you can create custom B2B apps for customers who are enrolled in the Volume Purchase Program.

                        Learn more about developing custom B2B apps

                        Easily distribute apps.

                        The Volume Purchase Program makes it easy to distribute apps within your organization. When you buy apps in volume or custom B2B apps, you will receive redemption codes for each app. You can control who gets the apps by providing these codes to users via email or an internal website. You can also use third-party Mobile Device Management (MDM) solutions or Apple Configurator for OS X to centrally manage redemption codes.

                        Learn more about Mobile Device Management

                        Learn more about Apple Configurator for OS X

                        Open for business.

                        Any business in the US can participate in the Volume Purchasing Program. To start buying apps in volume for your business, you’ll need to enroll and create a volume purchasing account with Apple. Enrolling in the program is simple. Here’s what you’ll need:

                        • Basic contact information to verify your business
                        • Dun & Bradstreet number (D-U-N-S)
                        • Corporate credit card or PCard to purchase apps

                        Get started. Enroll in the US Program

                        Learn more. Download the Guide

                        Discover great apps for business.

                        @Work Collection

                        Discover great apps for your business at the App Store. There you’ll find apps across a range of categories for your business.
                        View in iTunes: iPad | iPhone

                        iPad and iPhone Apps for Business

                        Put iPad and iPhone to work for your business. Visit the iPad in Business or iPhone in Business websites to explore how to transform business activities you do everyday. iPad | iPhone

                        Getting Started Guide

                        Choose great apps to purchase for your employees and help them get started with this self-paced discovery guide of business apps from the App Store. Download the Guide

                        Apple – Education – Volume Purchase Program [Jan 19, 2012]

                        The Apple Volume Purchase Program

                        The Volume Purchase Program allows educational institutions to purchase iOS apps and books in volume and distribute them to students, teachers, administrators, and employees.*

                        How to Enroll

                        It’s quick and easy to set up your organization for volume purchasing. First, designate yourself or someone else in your organization as the Program Manager. Then you can sign up Program Facilitators, which will allow them to make purchases.

                        If your institution is tax exempt, you will not be charged sales tax. The program also allows app developers to offer special pricing for purchases of 20 apps or more.

                        Enroll Now       Frequently Asked Questions

                        *Subject to Apple Volume Purchase Program terms and conditions. Any K-12 institution or district or any accredited, degree-granting higher education institution in the U.S. is eligible to participate. Note: Apple reserves the right to determine eligibility. Campus bookstores and other retail institutions are not eligible. Volume Vouchers cannot be resold.
                        Coming Soon. The Apple Volume Purchase Program is expanding to the following countries: Australia, Canada, France, Germany, Italy, Japan, New Zealand, Spain, and United Kingdom.

                        How It Works

                        1. Buy apps and books

                        Through the Volume Purchase Program Education Store, your institution’s Program Facilitators can purchase apps and books in volume, using a credit card, PCard, or Apple Volume Vouchers.

                        2.  Get and distribute codes

                        After making a purchase, Program Facilitators receive a unique code for each app or book. Codes can then be distributed to students, teachers, administrators, or anyone at the institution who will be using the apps or books.

                        Visit the Volume Purchase Program
                        Education Store

                        3.  Redeem codes

                        Once they have their codes, end users go to the iTunes Store to redeem them. They just enter the code and download the apps or books to their devices.

                        Redeem codes

                        Apple Education Pricing

                        Faculty, staff, and students or their parents can get special pricing on Mac computers and more. And institutions can get in touch with an Apple representative to learn more about volume purchasing.
                        How to buy