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Steven Sinofsky, ex Microsoft: The victim of an extremely complex web of the “western world” high-tech interests

See: Ballmer’s memo announcing Steven Sinofsky’s departure [CNET, Nov 12, 2012]
and Microsoft Announces Leadership Changes to Drive Next Wave of Products [Microsoft press release, Nov 12, 2012]

A Microsoft Without Sinofsky? Mini-Microsoft Monday, November 12, 2012

Well, I can’t believe it: Microsoft Announces Leadership Changes to Drive Next Wave of Products.

People walking the hallways tonight at work certainly can’t believe it. I can’t believe it – working at a Microsoft without Sinofsky?
Inconceivable.

But, if you’re going to leave on a high-note, it doesn’t get much better. Mr. Sinofsky got a standing ovation from the Windows team during the Company Meeting for all that he’s done to take them on a multi-year journey to create Windows 7 and then hit the big multi-division reset button for Windows 8. He truly demonstrated technical leadership at its best.

And I don’t believe his departure rules him out at all for Microsoft CEO. In fact, I think if he stays in tech and becomes CEO of another company it makes him an even more obvious choice to come back to Microsoft as its leader.

Meanwhile, Ms. Larson-Green: best of luck following this act.

The only response to A Microsoft Without Sinofsky? I think is worth to include here as representing the only factual evidence which might be behind Steven Sinofsky’s abrupt departure from Microsoft (although not in such a direct way as you might think from this, see my remarks following that):

1. Monday, November 12, 2012 10:58:00 PM

So Sinofsky is gone and replaced with a completely talentless hack like Julie Larson-Green. Seriously? Her ascent through the ranks is a case study in the Peter Principle… I worked with Julie when she was on FrontPage, and she was nothing more than a talking head then. She’s now a ridiculous joke, and she’s running the show.

Surface RT is on track to be a disaster, as is the upcoming Surface Ultrabook thing. Someone stick a fork in Microsoft already, jeez.

2. Monday, November 12, 2012 11:31:00 PM 

What facts do you have to back that up? Sounds like you’re another opinionated MSoftie.

Also, why are you panning Julie already? Another ax to grind?”

First: I drive by the Microsoft store every day. The first week after Surface released it was fairly busy — it’s now a ghost town while the Apple store across the street is always SRO. Given that it’s the only store where can buy Surface, that tells you everything you need to know.

And seriously – real the media commentary. Even ignoring Ballmer’s “sales are modest” quote, they’re all saying that consumer interest has fallen off a cliff over the last week. It’s as dead as Windows Phone. But don’t take my word for it, just wait and see.

As for Julie, she’s one of those Microsofties who everyone always threw their hands up about whenver we heard she was promoted again. They are all over Microsoft — people with no actual talent but who excel in the art of succeeding in a big corporate environment. Seriously, search out her talks on Youtube — the woman is barely cogent at the best of times, and at her worst she’s an unintentional comedian.

I left Microsoft a while ago so my axes are long since ground. Now I just enjoy watching the clown car roll along.

So the real question is: Why “Surface RT is on track to be a disaster”?

My answer to that was already published yesterday:
Microsoft Surface with some questions about the performance and smoothness of the experience [this same blog, Nov 12, 2012]

In the end of that post I’ve included also the reasons for the performance and smoothness problems of Microsoft Surface as it stands now, and in very factual way:

Who is gaining with that?
It is no doubt that Intel is the party gaining most with that!
Look at the stakes:
– Intel market capitalisation: US$ 103.50B which is critical for large investors because a collapse of Intel may cause an unprecedented upheaval on the stock market. Also note that Windows 8 is the last chance for Intel to prevent such collapse to happen.
– Intel fabs which are:
    1. Huge, numerous and most of them are representing the latest manufacturing technologies: see List of Intel manufacturing sites on Wikipedia
    2. Each representing multibillion dollars of multi-year investments:
      see New $5 billion Intel facility planned for Chandler [AZCentral.com, Feb 19, 2011] as the latest example
    3. A tremendous effort made by Intel to outgun its fabless competitors exactly through such cutting-edge manufacturing. It is now described not only as leading edge in terms of smaller die sizes and thus higher chip volumes on the same wafers, better performance and/or lower power use, but also speed and agility with the time to manufacture a component halved in the past five years.
    4. Strategic for the US economy as whole to prevent its advanced manufacturing sector to go the way of its lower-tech predecessors – to Asia. See Insight: As chip plants get pricey, U.S. risks losing edge [Reuters, May 1, 2012].
    5. Entering into a critical phase against its major by far fab competitor, TSMC for whom the capacity shortage of its leading 28nm nodes will end by December, 2012. See my Qualcomm’s critical reliance on supply constrained 28nm foundry capacity [this same ‘Experiencing the cloud’ blog, July 27-Nov 8, 2012] post as updated just 4 days ago. Considering that the competitive strength of all of its fabless competitors depend on TSMC manufacturing capabilities this is the most critical window for strategic survival in Intel’s whole history.
      A further evidence of why Intel’s survival might be behind that is the fact that the latest mobile SoC from Intel, so called Clover Trail will be in the Windows 8 tablets only in the later part of November. Even the first tablets based on that, the Acer Iconia W510 models are “Temporarily out of stock” on the Amazon while it was oiginally promised to be available from Nov 9 in the US and Canada. See: Acer Iconia W510: Windows 8 Clover Trail (Intel Z2760) hybrid tablets from OEMs [this same ‘Experiencing the cloud’ blog, Oct 28, 2012]. So the tuning was going on well after the “final” Windows 8 launch of Oct 26, and might continue even these days.
      Another evidence is the fact that the x86-based version of the Microsoft Surface, Surface Pro will arrive just 3 month later as was pointed out in the leParisien interview of Steve Ballmer referred to in beginning of this post. Moreover when it was announced it was for the much better performing Ivy Bridge processor, not the Clover Trail we indicated here as available in a numerous products by the end of November. This could mean a delivery of Surface Pro as late as January next year! Plenty of time to make the new Windows software and the available applications performing well and smooth in all respects.

      Which needs only a few additional explanations, mainly for the overwhelming misunderstandings absolutely typical in the opinions about the reasons of Sinofsky’s abrupt departure from the company he was working for since he finished his university studies in 1989.

      1. Microsoft is sitting in the centre of an extremely complex web of interests. In fact most of the high-tech pile up of the “Western world” on the stock market is highly dependent on the course of actions Microsoft is taking along the ARM route of the hardware platform opportunity.
      2. As the HW future of the Android SW platform is already outside of the influence of that high-tech pile up, the only remaining potential to defend its diminishing position is in the Windows.
      3. The measures taken during the Windows development to pressure Microsoft and its CEO to “under-engineer” the Windows RT version (which is well reflected in Microsoft Surface as it was brought out 18 days ago) were clearly not enough to achieve the established goals of such a defensive strategy. It might even be the case that the “half-hearted” Windows RT effort was decided to be “downscaled” even further as a last ditch effort by the forces of “Western world high-tech pile-up” interests.

      Just to remind you:
      The SoC behind the $48 Mogu M0 “peoplephone”, i.e. an Android smartphone for everybody to hit the Chinese market on November 15 [this same blog, Nov 9, 2012] is sold for about $6 according to CEO of Spreadtrum saying that 37% of its Q3CY12 revenue of US$187.9 millionmostly address the smartphones” which were 11 million SoCs in the official financial release then “raised” somewhat to 12 million towards the end of the Earnings Call.
      – The leading entry level SoC for the Chinese made Android tablets, the Allwinner A10 and A13 is sold for $7 and $5 respectively, and the volume of them was quite high already in Q3CY12: 3.5 million SoCs in August rising to 5 million SoCs in October, according to Yoshida in China: ‘Shanzhai’ clouds tablet data [EE Times, Nov 8, 2012]
      – Intel’s latest technology entry level SoC, the Z2760 “Cover Trail” should definitely be more than $50 (even much more) as the latest (Q1’12 intro, with the same 32nm litography) traditional Atom model D2550, having price indication, has a published tray price of $47. This means an order of magnitude SoC price difference considering that by the end of 2012 the entry level tablet SoCs will come down at least to 2xCortex-A9 performance at 1 GHz+ (could be even quadcore at 28nm litography, we will see), so performance wise there will be at least parity.

      So these are the things everybody should think first and not the simplistic reasoning reflected everywhere. See a 24 hour search on “Sinofsky departure” which currently has headlines such as:

      End of the original post (as seen above), publication time: UTC 11:00 a.m.


      Postscripts:

      … Many have scratched their head about Windows RT, and in particular its lack of support for third-party “desktop” apps.  Ultimately I think Windows RT is the result of heavy reliance on telemetry. … reliance on statistical analysis may explain why the end-user reaction to Windows RT and Windows 8 overall seems much better than that of pundits and power users. …

      Why did 90+% of users choose to pay more for a Windows-based Netbook than to go with a Linux-based Netbook?  If these devices were simply used for web browsing than the user behavior doesn’t make sense.  We can speculate on this of course.  Familiarity of UI, compatibility with devices such as printers, ability to run Windows applications (even though that is counter to the original idea behind netbooks), etc.  As I said we can speculate.  And analysts can survey customers and make their claims.  But Microsoft?  Microsoft has precise data from the CEIP.

      And what do you think Microsoft got from the CEIP telemetry?  I’m guessing that they saw the vast majority of Netbook usage was for web browsing, with use of Microsoft Office representing a much smaller but still substantial portion.  And then I’m guessing they saw a dramatic fall-off with no apps really registering as significantNetbooks were basically web browsing plus Office machines.  Then they looked at the web usage and saw that a great deal of it matched the kinds of “consumption” apps that were popular on the iPhone and that they were going to target with the new Windows 8 “Metro” app model.  And they saw heavy use of traditional Windows features like broad peripheral support, network connectivity, etc.  Combine the actual usage data on Netbooks with the emergence of Natural User Interface and the re-invigoration of local apps that was demonstrated by the Apple App Store and you have Windows RT.

      So take a look at Windows RT, or even better the Microsoft Surface, and realize what it is.  The Surface is the intersection of Netbook meets iPad.  It brings exactly what most users liked about Windows on Netbooks into the modern era while dispensing with much of the Windows world that Netbook users simply didn’t take advantage of.   It is exactly what users told Microsoft via their actual usage data, extrapolated from the historical Netbook world into the modern device world, they wanted.

      The use of Telemetry may explain why Windows 8, Windows RT, and the Surface seem to do better with average users than the pundits and power users out around and beyond two standard deviations.  Windows RT and the Surface are designed to actual usage data on a segment of the computing spectrum that was also derided by many pundits and power users.   A segment that garnered (as I recall) about 20% of PC unit volume before being obliterated in the “post-PC” shift.  If Microsoft has used its wealth of telemetry to build something that nails the real world usage scenarios that originally made Netbooks popular, while also being roughly as good as the iPad for the scenarios Apple optimized for, than they have a huge winner.  Even if pundits and power users don’t seem to like what they’ve done.

      And if Windows RT fails?  Well it could be the result of pundits and power users convincing the target audience not to give it a chance.  Or it could be the result of poor design decisions being made despite having excellent data.  Or it could be a series of marketing, sales, and partner missteps that have little to do with the product itself.  Or it could be that particularly vicious form of lies known as statistics.

       

      I was only a few reports down from Sinofsky and actually had the pleasure of working with him in person. Always very professional and energetic. Nothing unreasonable for a corporate environment. And definitely nothing like what people compare to Steve Jobs or Bill Gates (check out “BillG review” on the Internet for what THAT was like).

      LOL, listen this is a great post and all but if he was truly great Ballmer would have kept him, more C level execs would have fought to keep him. The truth is there is a time and place for people like Sinofsky and there is time to ring them in and say “Hey you are making people’s lives hell!” That is a big deal by the way. MS may be a huge corporation with lots of people willing and wanting to work with them but word of mouth gets around and that is bad. …

      … Sinofsky has been nothing but excellent for Microsoft. He has fought for consumers and made the tough decisions that others would not have. Sinofsky made the trains run on time. He embraced the Metro design language, borrowing from the Zune team and Windows Phone team. It is quite clear that Sinofsky quit. I believe he wanted more power or certain decisions to go his way that did not and he ultimately decided to quit. Ballmer has been great at protecting himself and his position of CEO over the last decade. I do not think he wanted Sinofsky to gain more power and potentially become CEO down the road. It’s telling that he split Sinofsky’s position to two women who I think he can easily control. I think Sinofsky’s influence and legacy on the company will remain even though he is not there anymore. More things are going to be kept secret until it is the appropriate time to release the information. Microsoft will also get more and more into hardware. I believe we will see Sinofsky back a few years from now as CEO of Microsoft. …

      Then the whole essence of his writing is summarized in the end as:

      tl;dr: Steven Sinofsky rocks and was good for Microsoft! I also believe he quit on his own accord. Bloggers hate him because they had a direct financial loss due to having less information about the company and ignore the good he did.

      P.S. Love/Hate relationship with Sinofsky and bloggers can be traced way back to 2007 starting with Long Zheng http://www.istartedsomething.com/20071207/director-windows-disclosure/

      He explained that creating Windows 8 and its new tablet-friendly Windows Runtime has absorbed much of the C++ team’s energy.
      We’ve been really busy for two years with our biggest release ever. There’s an industry tsunami to the tablet revolution, the GPU compute revolution. Because C++ matters is why we’re at the centre of it. Now we can emphasise conformance again,” he said.

      “We have a really mature compiler and optimiser. It’s been around for a decade or two, on x86 and x64. Then we have a version 1 release of ARM. You can expect that to get better.”

      Note that people present on that BUILD 2012 session and even having an opportunity to speak to Herb Sutter the day before were not only confirming the importance of the above but even adding to that: “the Visual C++ team had the biggest pressure inside Microsoft in the last 2 years as everybody was relying on them

      Hal. Hey there, I find myself feeling to offer some insight — relative to what you say above, I never initiated any discussions to bring together the organizations/products you describe and no one ever approached me to manage them as part of Windows 7 or 8. Basic organization theory as described by @teyc would support the current state as a practical working model.

      If we had worked together you would know that historically, very few things moved into teams I managed as (you’ve no doubt seen in internal blogs) and when they did I usually pushed back hard looking for a cross-group way to achieve the goal (in other words, decide open issues rather than force an org change to subsequently decide something). It is far better to collaborate with the org in place and avoid the disruption unless it is on a product cycle boundary and far better to plan and execute together than just organize together.

      in response to Hal Berenson’s earlies assumption in his post that:

      Steven had apparently lost recent battles to bring both Windows Phone and the Developer Division under his control. I suspect that he saw those loses both as a roadblock to where he wanted to take Windows over the next few years, and a clear indication that his political power within Microsoft had peaked. At the very point where he should have been able to ask for, and receive, almost anything as reward for his proven success he got slapped down. And so he chose to leave.

      then Berenson acknowledged in response:

      Steven, thanks for the first hand insight. I am obviously going on what others in Microsoft have told me. And seriously, good luck with whatever you do next!

      Patch Tuesday, the second Tuesday of the month, and the time when Microsoft pushes out software updates for their products.

      On this occasion this includes includes Microsoft’s first ARM computer, the Surface, and the update  is  a “Cumulative Update for performance/compatibility” and another is a firmware update which hopefully addresses the same issue.

      We noticed definite performance improvements, including in multi-tasking, text input, quicker loading times and improvements in IE, including in tab switching and closing.

      Techtony • a day ago
      Not only the Surface was updated, The Asus Vivo Tab RT was also Updated. New Firmware Message and a total of 8 Updates

      RJD • 2 days ago Absolutely notice performance improvements across the board…loading apps, screen accuracy, word accuracy, IE improved to boot.

      surur Mod Eric Hon2 days ago Apparently apps open faster.

      GG002 surur2 days ago And less sound stuttering while Surface sleeps. At least buggy music playback while Sleep isn’t a problem for me anymore (knock on wood).

      It is indeed faster. In some cases much faster. A Hungarian developer was measuring the improvement via the CPU usage with the Mandelbrot program as a benchmark: C#: +25%, C++: +110%!, C++ AMP (software emultaion): +72% improvements were found by him (see in this Facebook message in Hungarian).

      White-box tablets are expected to see a surge in shipment growth in 2012 with volumes surpassing 50 million units, according to Digitimes Research senior analyst James Wang.

      There are three major drivers that will help white-box tablets achieve strong growth in the year: a large number of potential consumers brought in by Android handsets, mature development of China-based processors, and decreasing costs of white-box tablets. With the addition of white-box tablet shipments, Android is expected to surpass iOS and become the largest mobile operating system in 2012, while 7-inch displays will also become the mainstream specification for tablets.

      As the branded tablet PC market is seeing fierce competition in terms of technology, capacity, yield rates, patents and prices, the rise of white-box tablets has already made these players a new force in the tablet market, with some white-box players even seeing higher shipment volumes than first-tier vendors.

      Digitimes Research believes that brand vendors should be aware of white-box tablet players’ developments in the future, since even platform designers such as Google and Microsoft have used their resources to increase price competition in the tablet market, and the situation may gradually turn to favor China-based players with expertise in lowering costs.


      Source: Digitimes Research, November 2012
      or from the Chinese version of the same [Nov 9, 2012]:

      I’m not a microsoftie but I can see parallels with two other companies, where I used to work.

      1. Lucent. Coasting along on their previous life as the original AT&T and Bell Labs and living on their monopoly profits, I found their upper echelon to be as political and non technical as I see MSFT’s descriptions today. Pat Russo was a BA in political science for crying out loud. And she ended up running and selling Bell Labs (!) to Alcatel. Before that she ran Kodak. See the pattern?

      2. Carly Fiorina at HP. Before that she was at Lucent. BA in Political Science. Political Science. Well, okay then, let’s just have her run HP. What does HP mostly sell now? Ink?

      The pattern is simple. You get a large corp running off a semi monopoly, then in due course the people who rise are the politicians and sales guys. The engineers get used and thrown aside.

      Now apparently this Julia person isn’t an engineer and she’s going to run the OS group. Good luck with that.

      Lots of noise in the comments. Been out of Microsoft for 3 years and haven’t been in Steve Si’s org since he left the Office group.

      I worked in the same group as Julie Larson before her meteoric rise. I wasn’t so impressed, but remember that Steve Si was very impressed. If he likes someone’s work, they rise to the top very, very quickly. I don’t think he was making those choices for political reasons. I think he was making those decisions for engineering and product quality. That said, does heading program management translate into running a large engineering organization. I don’t know as it’s been many, many years since I worked near Julie.

      Steve Si never struck me as someone who cared about rising to be the CEO. He cared about designing products that could be built and then building it. I’m not sure as an engineering guy, he was the right guy for Balmer’s job.

      I’ve had a number of people question if  Julie Larson-Green is up to the task of running Windows Engineering.  No one has questioned Tami Reller’s expanded responsibilities because, well, Tami is pretty much doing the same job she had before except that the buck now stops with her instead of falling on the shoulders of a division President.  So I’ll focus this post on Julie and her new role.  And moreover on the experiment it represents.

      So is Julie a good choice?  On a strategic level I think there was no one better positioned to finish the job of re-imagining Windows that started with Windows 8.  I have some evidence that Julie is indeed easier to collaborate with than Steven was.  And she’s inheriting from Steven a well-functioning engineering organization that, of course, she helped create.  She doesn’t have to fix anything (major) that I know of on the organizational or engineering process fronts.  That means she has time for her multi-discipline general management skills to mature while focusing most of her energy on completing the Windows re-invention.  Plus, by splitting the business and engineering responsibilities across two executives (and taking on the President responsibilities himself) Steve has kept Julie’s new role from being too much of a stretch.  So yes, I think Julie is a good choice.  Hopefully we’ll be able to look back in a few years and say that she was a great choice.

      http://www.euronews.com/ Microsoft executive, Steven Sinofsky has left the world’s largest software company barely two weeks after launching the flagship Window 8. The 23-year veteran of the company has refused to comment on his departure with insiders saying his exit was, “mutual”. The 47-year-old was widely tipped to become the next chief executive of Microsoft which has been struggling to keep pace with Apple and Google in mobile computing. “Shocking news;” was one analysts reaction. Find us on: Youtube http://bit.ly/zr3upY Facebook http://www.facebook.com/euronews.fans Twitter http://twitter.com/euronews
      • Then WSJLive was next to put this report, around one and a half hour later to the YouTube: Microsoft’s Windows Chief to Depart [WSJDigitalNetwork YouTube channel, Nov 13, 2012., 11:01 a.m. ET [UTC 4:01 p.m.]], this with a detailed assesment, so far also the closest one to mine (although still far from that):
      Windows unit president Steven Sinofsky is leaving the company, effective immediately, AllThingsD has confirmed. The move comes less than a month after Sinofsky presided over the launch of Windows 8 and Microsoft’s Surface tablet. Photo: Getty Images. Subscribe to the WSJ Live YouTube Channel -http://www.youtube.com/subscription_center?add_user=wsjdigitalnetworkork More WSJLive YouTube: http://www.youtube.com/wsj Facebook: http://www.facebook.com/wsjlive Twitter: https://twitter.com/WSJVideo WSJ: http://www.wsj.com

      Arik Hesseldahl, AllThingsD reporter was the expert journalist interviewed by WSJLive. See also the similarly titled Microsoft’s Windows Chief to Depart [The Wall Street Journal, November 13, 2012, 11:01 a.m. ET [UTC 4:01 p.m.]] article which this video was embedded into.

      Steven Sinofsky, the brains behind Microsoft’s latest operating system is leaving the company.

      although a written article by the same people behind the video was published 10 hours earlier: Windows head Steven Sinofsky to leave Microsoft [November 13, 2012 02:10 AM ET [UTC 7:10 a.m.]] albeit with a different, initial content.

      • The same WSJLive realized only 10 hours after its first video report seen above the fact that there are TWO heirs to the Sinofsky’s empire: The Women Behind Microsoft Windows [WSJDigitalNetwork YouTube channel, Nov 13, 2012., 9:13 p.m. ET [Nov 14, UTC 2:13 a.m.]]
      For the first time in its history, Microsoft’s Windows unit won’t be headed by a man. Shira Ovide discusses the appointment of Julie Larson-Green and Tami Reller to head Windows following the departure of Steve Sinofsky. Photo: AP Images.

      yet WSJLive missed the most important point that both report to Steve Ballmer (see the press release). The written article which contains the same video embedded into it does not contain that fact either: Windows’ Future in Hands of Two Veterans [The Wall Street Journal, Nov 13, 2012., 9:13 p.m. ET [Nov 14, UTC 2:13 a.m.]]

      Chuck Coppola dissects what the departure of Windows President Steven Sinofsky means for Microsoft. Rob Enderle is brought into via Skype as a “High-Tech Industry Analyst” for the assesment.

      From Wikipedia on First Business:

      First Business is a nationally syndicated financial news and analysis television program, produced by First Business Network LLC, a subsidiary of Weigel Broadcasting, in Chicago. Anchor Angela Miles, Reporters Chuck Coppola, Bill Moller, and Executive Producer Harvey Moshman bring viewers commentary from the floors of the Chicago Mercantile Exchange, and the Chicago Board Options Exchange, as well as from their studios in the West Loop. The program covers the financial and economic markets including equities, futures, options,commodities, foreign exchange and geo-political news. …

      Here’s the complete letter from Steven Sinofsky to employees [WinSuperSite, Nov 12, 2012]

      From: Steven Sinofsky
      Sent: Monday, November 12, 2012 6:42 PM
      To: Microsoft – All Employees (QBDG)
      Subject: RE: Windows Leadership Changes

      With the general availability of Windows 8/RT and Surface, I have decided it is time for me to take a step back from my responsibilities at Microsoft. I’ve always advocated using the break between product cycles as an opportunity to reflect and to look ahead, and that applies to me too.

      After more than 23 years working on a wide range of Microsoft products, I have decided to leave the company to seek new opportunities that build on these experiences. My passion for building products is as strong as ever and I look forward focusing my energy and creativity along similar lines. 

      The Windows team, in partnerships across all of Microsoft and our industry, just completed products and services introducing a new era of Windows computing. It is an incredible experience to be part of a generational change in a unique product like Windows, one accomplished with an undeniable elegance. Building on Windows, Surface excels in design and utility for a new era of PCs.   With the Store, Internet Explorer, Outlook.com, SkyDrive and more, each of which lead the way, this experience is connected to amazing cloud services.

      It is inspiring to think of these efforts making their way into the hands of Microsoft’s next billion customers. We can reflect on this project as a remarkable achievement for each of us and for the team.  Our work is not done, such is the world of technology, and so much more is in store for customers.

      It is impossible to count the blessings I have received over my years at Microsoft. I am humbled by the professionalism and generosity of everyone I have had the good fortune to work with at this awesome company. I am beyond grateful.

      I have always promised myself when the right time came for me to change course, I would be brief, unlike one of my infamous short blog posts, and strive to be less memorable than the products and teams with which I have been proudly and humbly associated.   The brevity of this announcement is simply a feature.

      Some might notice a bit of chatter speculating about this decision or timing.  I can assure you that none could be true as this was a personal and private choice that in no way reflects any speculation or theories one might read—about me, opportunity, the company or its leadership. 

      As I’ve always believed in making space for new leaders as quickly as possible, this announcement is effective immediately and I will assist however needed with the transition. 

      I am super excited for what the future holds for the team and Microsoft.

      With my deepest appreciation,

      Steven Sinofsky

      Sent from Surface RT

      Microsoft Surface with some questions about the performance and smoothness of the experience

      Update: Upstream supply chain sees Surface RT orders cut by half [DIGITIMES, Nov 28, 2012]

      The upstream supply chain of Microsoft’s Surface RT has recently seen the tablet’s orders reduced by half, and with other Windows RT-based tablet orders also seeing weak performance, sources from the upstream supply chain believe the new operating system may not perform as well as expected in the market.

      Microsoft originally expected to ship four million Surface RT devices by the end of 2012, but has recently reduced the orders by half to only two million units.

      Although Asustek Computer, Samsung Electronics and Dell have all launched Windows RT-based tablets, consumer demand for those devices is also weak.

      The sources also pointed out that Surface RT is also unlikely to achieve great performance in the upcoming quarter which may force Microsoft to bring out its Intel-based Surface Pro tablet earlier in December.

      The sources also noted that Microsoft may consider reducing its Surface Pro price to attract more consumers; however, such a decision may put the already awkward relationship between the software giant and notebook vendors in an even worse situation.

      Something is indeed wrong to a certain extent with the Microsoft Surface as in an earlier report even Microsoft CEO Says Surface Sales Starting ‘Modestly’ – Report [Capital.gr, Nov 10, 2012]. It was the first report in English from the news in leParisien. The French headline is even telling that: Microsoft: Steve Ballmer announces “a new tablet upscale”. And indeed we find in the Capital.gr report that:

      The CEO also said that in the three months following Surface’s launch, Microsoft plans to offer a high-end version of its tablet equipped with Intel Corp.’s (INTC) new processor and a higher-definition screen.

      So I have investigated what users have found during this two weeks with the Microsoft Surface tablet.

      My conclusion: some software, including parts of the Windows RT operating system need tuning! In certain scenarios Microsoft Surface is definitely underperforming!

      Updates: providing additional evidence of the “under-engineered” character of the Windows RT software for the Microsoft Surface

      • Technology explanation for lower software performance on ARM from here:

      He explained that creating Windows 8 and its new tablet-friendly Windows Runtime has absorbed much of the C++ team’s energy.
      We’ve been really busy for two years with our biggest release ever. There’s an industry tsunami to the tablet revolution, the GPU compute revolution. Because C++ matters is why we’re at the centre of it. Now we can emphasise conformance again,” he said.

      “We have a really mature compiler and optimiser. It’s been around for a decade or two, on x86 and x64. Then we have a version 1 release of ARM. You can expect that to get better.”

      Note that people present on that BUILD 2012 session and even having an opportunity to speak to Herb Sutter the day before were not only confirming the importance of the above but even adding to that: “the Visual C++ team had the biggest pressure inside Microsoft in the last 2 years as everybody was relying on them

      Patch Tuesday, the second Tuesday of the month, and the time when Microsoft pushes out software updates for their products.

      On this occasion this includes includes Microsoft’s first ARM computer, the Surface, and the update  is  a “Cumulative Update for performance/compatibility” and another is a firmware update which hopefully addresses the same issue.

      We noticed definite performance improvements, including in multi-tasking, text input, quicker loading times and improvements in IE, including in tab switching and closing.

      Techtony • a day ago
      Not only the Surface was updated, The Asus Vivo Tab RT was also Updated. New Firmware Message and a total of 8 Updates

      RJD • 2 days ago Absolutely notice performance improvements across the board…loading apps, screen accuracy, word accuracy, IE improved to boot.

      surur Mod Eric Hon2 days ago Apparently apps open faster.

      GG002 surur2 days ago And less sound stuttering while Surface sleeps. At least buggy music playback while Sleep isn’t a problem for me anymore (knock on wood).

      It is indeed faster. In some cases much faster. A Hungarian developer was measuring the improvement via the CPU usage with the Mandelbrot program as a benchmark: C#: +25%, C++: +110%!, C++ AMP (software emultaion): +72% improvements were found by him (see in this Facebook message in Hungarian).

      End of updates

      I’ve also found videos on YouTube which will prove my point accordingly:

      Microsoft Surface with Windows RT: Performance [lockergnome YouTube channel, Nov 4, 2012]

      iPad 3 VS Surface: Fruit Ninja – Gaming Performance [DarGdgtZ YouTube channel, Oct 28, 2012]

      A quick video of Fruit Ninja running on both the iPad 3 and Microsoft Surface. This was just to give people a feel of how a game runs on Microsoft’s first tablet. If you have any questions on the product feel free to contact us on our website or message us on YouTube. Our website: http://www.dargadgetz.com App Reviewing Channel: http://www.youtube.com/appquest Twitter: http://www.twitter.com/dargadgetz Google+: http://goo.gl/jy4Bf Instagram: dargadgetz Facebook: http://www.facebook.com/dargadgetz

      Microsoft Surface RT HD video and gaming [Bravo0 YouTube channel, Nov 4, 2012]

      I’ve heard a few reviewers say that 1080p video is not smooth and that gaming (specifically Hydro Thunder) is laggy and doesn’t play well. I prove them wrong. Enjoy. Follow me on Twitter: @ludwighildmann I can also make a video of Reckless Racing Ultimate Edition if you guys want. It also plays without any lag and looks great and plays great! You can turn the graphics up to the max in the settings without any problems on the Surface RT. Yes I know the screen doesn’t have super high resolution so please refrain from commenting on that.

      The historic cadence leading to Microsoft Surface:

      Was there enough time to tune everything properly? I thinks so. Look at the following history of the Windows on ARM (Windows RT) evolution:

      CES 2011 – Windows on ARM Demos [leslie2823 YouTube channel, Jan 9, 2011]

      See the next gen systems on a chip running during the Microsoft keynote recorded on 1/6/2011 at CES using a Flip Video camcorder.

      NVIDIA quad-core Tegra 3 “Kal-El” quad-core processor demo blows us away [IntoMobile YouTube channel, Feb 15, 2011]

      We get a preview of NVIDIA’s Tegra 3 “Kal-El” quad-core processor. It can outperform an Intel Core 2 Duo while sipping less battery power than the current dual-core Tegra 2 processor. The Kal-El is also capable of driving extreme HD resolutions of 2560×1600.

      Directly related videos from NVIDIA published at the  same time:
      Project Kal-El web-browsing benchmark [nvidia YouTube channel, Feb 15, 2011]

      This video shows a web-browsing benchmark, NVbench, running on all four cores of the Project Kal-El mobile processor. The video shows how web browsing will be up to twice as fast with our next-generation, quad-core Tegra processor.

      Coremark performance on Kal-El [nvidia YouTube channel, Feb 15, 2011]

      This video shows the quad-core CPU performance of Project Kal-El. Coremark performance on Kal-El exceeds that of an Intel Core2Duo processor.

      NVIDIA Tegra 3 Tablet running Windows 8 [minipcpro YouTube channel, June 2, 2011]

      http://www.netbooknews.com/27326/nvidia-tegra-3-ti-omap4430-and-qualcomm-snapdragon-powered-tablets-laptop-running-windows-8/ – Demo of an NVIDIA Tegra 3 aka Project Kal-El tablet running Windows 8 at Computex 2011

      Nvidia Kal-El Windows 8 ARM tablet hands-on [Thisismynextvideo YouTube channel, Sept 14, 2011

      Who is gaining with that?

      It is no doubt that Intel is the party gaining most with that!

      Look at the stakes:
      – Intel market capitalisation: US$ 103.50B which is critical for large investors because a collapse of Intel may cause an unprecedented upheaval on the stock market. Also note that Windows 8 is the last chance for Intel to prevent such collapse to happen.
      – Intel fabs which are:

      1. Huge, numerous and most of them are representing the latest manufacturing technologies: see List of Intel manufacturing sites on Wikipedia
      2. Each representing multibillion dollars of multi-year investments:
        see New $5 billion Intel facility planned for Chandler [AZCentral.com, Feb 19, 2011] as the latest example
      3. A tremendous effort made by Intel to outgun its fabless competitors exactly through such cutting-edge manufacturing. It is now described not only as leading edge in terms of smaller die sizes and thus higher chip volumes on the same wafers, better performance and/or lower power use, but also speed and agility with the time to manufacture a component halved in the past five years.
      4. Strategic for the US economy as whole to prevent its advanced manufacturing sector to go the way of its lower-tech predecessors – to Asia. See Insight: As chip plants get pricey, U.S. risks losing edge [Reuters, May 1, 2012].
      5. Entering into a critical phase against its major by far fab competitor, TSMC for whom the capacity shortage of its leading 28nm nodes will end by December, 2012. See my Qualcomm’s critical reliance on supply constrained 28nm foundry capacity [this same ‘Experiencing the cloud’ blog, July 27-Nov 8, 2012] post as updated just 4 days ago. Considering that the competitive strength of all of its fabless competitors depend on TSMC manufacturing capabilities this is the most critical window for strategic survival in Intel’s whole history.

      A further evidence of why Intel’s survival might be behind that is the fact that the latest mobile SoC from Intel, so called Clover Trail will be in the Windows 8 tablets only in the later part of November. Even the first tablets based on that, the Acer Iconia W510 models are “Temporarily out of stock” on the Amazon while it was oiginally promised to be available from Nov 9 in the US and Canada. See: Acer Iconia W510: Windows 8 Clover Trail (Intel Z2760) hybrid tablets from OEMs [this same ‘Experiencing the cloud’ blog, Oct 28, 2012]. So the tuning was going on well after the “final” Windows 8 launch of Oct 26, and might continue even these days.

      Another evidence is the fact that the x86-based version of the Microsoft Surface, Surface Pro will arrive just 3 month later as was pointed out in the leParisien interview of Steve Ballmer referred to in beginning of this post. Moreover when it was announced it was for the much better performing Ivy Bridge processor, not the Clover Trail we indicated here as available in a numerous products by the end of November. This could mean a delivery of Surface Pro as late as January next year! Plenty of time to make the new Windows software and the available applications performing well and smooth in all respects.

      Other information on this blog:
      Microsoft Surface: its premium quality/price vs. even iPad3 [Oct 26, 2012]
      Microsoft Surface: First media reflections after the New-York press launch [Oct 26, 2012]
      Core post: Giving up the total OEM reliance strategy: the Microsoft Surface tablet [June 19, 2012]

      $48 Mogu M0 “peoplephone”, i.e. an Android smartphone for everybody to hit the Chinese market on November 15

      This is a great historic moment as thanks to a highly optimized Android 2.3 (CyanogenMod 7 distribution which seems to support HW acceleration in the latest versions, see here and here, and besides about 400 people is working on Android for Spreadtrum so it definitely could have been done) version, able to run in 256MB RAM only, and the amazing ultra low-cost, but still quite well performing (Cortex-A5 @1GHz), SC6820 SoC from Spreadtrum some Chinese manufacturers behind the Mogu brand were able to bring out a sub $50 smartphone “for everybody of us”. This means not only a significant lowering of the price for the truly performing entry level smartphones, but also is marking the beginning of the demise of the classic feature phone segment. So it is a disruptive innovation of enormous significance.

      Re: Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [this same “Experiencing the Cloud” blog, July 26 – Aug 16, 2012]

      Just here to notify you that SC6820-based “smartphone” will hit the Chinese market with a price as low as ¥299 [$48] next week. Link:http://www.moguphone.com/indexM0.html, note that M2 phone based on MTK6577 is also very cheap.

      hyno111 on Nov 8, 2012
      hyno111@gmail.com
      74.125.19.23

      On the top of the indicated website one can find to following illustrative content:

      where:
      – 蘑菇 人民机 means “Mushroom [the] people [machine]” as translated by Bing
      -more precisely 蘑菇 mogu, the people (ordinary people) 人民, and …机 …machine but in fact …机 …phone (such as 手机cellphone) i.e. 蘑菇 人民机 means Mushroom peoplephone with Mushroom (Mogu) as the overall brand and peoplephone is a constructed noun expressing the “phone for everybody of us” idea in the most concise way as a kind of new market category name

      Note that such kind of idea is deeply rooted in the history of the modern industrial world. The most vivid examples you could find in the history of cars and radios:
      – The Ford Model T was the very first instance of the concept itself, then the proper naming appeared when the Volkswagen (literally meaning Peoplecar) company was founded in 1937 by the Nazi trade union, the German Labour Front (Deutsche Arbeitsfront) for the People’s Car project. And the basic design for the Volkswagen Beetle was conceived back in 1925 by Béla Barényi during his mechanical engineering studies, the model vision finished in 1931, and appearing on the front page of the Motor-Kritik in 1934 (see this detailed Mercedes-Benz article about him). And after World War II  France had the Citroën 2CV, Great Britain the Mini, Italy the Fiat 500, and East Germany the Trabant, just to indicate the most prominent examples of very successful “people’s cars” next to the overall leader, the Volkswagen Beetle.
      – The Volksempfänger (German for “people’s receiver”) was a range of radio receivers developed by engineer Otto Griessing at the request of Nazi Propaganda Minister Joseph Goebbels. Great Britain had the Utility Radio from the last year of the World War II as a similar concept as well. And later we had the Transistor radio which indeed became essential part of people’s everyday life.

      After searching on the wen I found that the first information about the Mogu M0 peoplephone became available last Saturday:
      199 Yuan! Mogu M0 peoplephone upcoming release: 3.5 inch bright screen [IT之家(IThome.com), Nov 3, 2012]

      … Mogu Cellphone, as rumored around the continent, is about to release a “Mogu M0″ model for ultra low-cost smartphones (Mogu peoplephone). The phone has a 3.5-inch high-definition highlighted display; 1GHz CPU; 256M RAM, 512M ROM; it is running the Android 2.3 operating system; supports Bluetooth/WiFi/FM/expansion card; has a dual SIM dual standby capability; priced at 229 yuan. The first 1000 pilot machines [as told in the later announcement of Nov 8 the “the first batch of 1,000 units”]will have a price of 199 yuan.

      199 yuan for a smartphone, would you have expected it?

      No wonder that “the first batch has been sold out” is currently on the shopping site http://moguphone.taobao.com/ with “the second batch ready to go” whatever does it mean from pricing point of view. The latest message of Mogu Cellphone microblogging site of Sina Wibo clarified it on Nov 8 as:

      [The first thousand units of Mogu M0 pilot machine, November 15, at 10 o’clock in the morning sale] at 10 o’clock on November 15th, sold 1000 limited pilot, for pilot price of 199 dollars, instead of price of 299 Yuan. Buying Platform: Taobao Marketplace address is http://t.cn/zlmnjuU (please note collection), the Taobao platform limits to buy 800 units. Open supply after November 20, the public price is 299 yuan, details, please pay attention to official Mogu website: www.moguphone.com.

      The company behind the Mogu brand is the 深圳市盛谷科技有限公司, Valley Technology Co., Ltd. Shenzhen Sheng (or Shenzhen Sheng Valley Technology Limited as translated by Bing) which has a too broad About page not worth to include here. More relevant information I’ve found in the following job advertisement published on August 8:

      Shenzhen Sheng Valley Technology Co., Ltd.

      Emerging Internet companies, own multiple Taobao Malls, a brand for multiple manufacturers brand operation. The company mainly had an operation for high-end domestic mobile phones. Now the companies are in the high-speed development stage and require a lot of talent, we are looking for customer service, (art) designer, and administrative/executive staff. Learn more on Baidu     more on google

      • Company size :20-99
      • Company Type: Private
      • Company Industry: Computer

      Contact:

      • Company Web site:
      • Address: Futian District, Shenzhen Huaqiang North the SED 雅苑 5P
      • Tel: 18664986715
      • Contact: Duan Sheng (段生)
      • E-mail:

      Phone quality inspector Media Manager / microblogging operators / forum operatorsTaobao managerMobile phone after-sales maintenance divisionTaobao accountingAfter-sale customer serviceThe financialHead of mobile phone salesTaobao customer service / the Taobao CommissionerTaobao customer service (Beijing)

      Fast staff recruitment could have started back in July as evidenced with this Art Editor / Design job placement ad which had the same company description.

      Another useful company profile given for a designer and a web programmer job as of Aug 6, 2012 is stating a 1-49 company size, private ownership and Internet/e-commerce set of activities with a different description:

      Shenzhen Sheng Valley Technology Co. Ltd. is focused on independent R&D and brand management for mobile intelligent terminals. “Integration, innovation, open” is Sheng Valley Technology’s business philosophy. “MOGU Magic Valley” is the [essence of] company’s efforts to build an Internet phone brand, [with which it] is committed to providing users with customizable, cost-effective, high playability smartphone products.

      Sheng Valley Technology’s mobile team: 乐蛙

      Company has team of empowering entrepreneurial passion and innovation, comprising of senior members of the mobile industry, mobile Internet industry, and e-commerce industry. Our team is advocating a simple, fast, innovative, open Internet culture. The vision of the team is to use the Internet to achieve a business model of disruptive innovation, enjoy the happiness of common entrepreneurial growth.

      Strategic partners:

      Currently has been the telecommunications industry, China Unicom, Tapas Mobile (点心), LeWa (Le frog 乐蛙), cyanogen (CyanogenMod), Mobile uncle (www.mobileuncle.com 移动叔叔),  Seven Casket (www.7xz.com七匣子), All music (乐众), N multi-network (www.nduoa.com N多网), Mushroom Cloud Hack Machine (蘑菇云 刷机), Hack Wizard (刷机精灵等) [Shenzhen Bottle Technology Ltd 深圳瓶子科技有限公司] with which a strategic partnership is established, providing the safest, most convenient user-oriented Android OS hack machine service.

      As seen from all the above Mogu as a local brand marketing company has all the critical technological and marketing ties in the Chinese Android ecosystem. With cyanogen they are even tied to the crucial Android Open Source Project via described in What is CyanogenMod [Oct 13, 2009 – Oct 17, 2012] as:

      CyanogenMod(/sɪˈænoʊdʒəŋmäd/) is a customized, aftermarket firmware distribution for select Android devices.

      Intended as a replacement for the software (also known as the “firmware” or “ROM”) that comes factory installed on your smartphone, CyanogenMod is based on the Android Open Source Project – the same base software used in all Android devices. However, CyanogenMod offers several benefits over the pre-installed firmware, including vastly flexible interface and customization, a wider set of new features, and sometimes significant improvements in performance.

      CyanogenMod’s features may allow you to bypass software limitations imposed by carriers, which may prevent you from using the handset in a manner that they do not support. Such features include, but not limited to, the ability to overclock the device’s CPU, tether the device to your computer, or fully back up the device to your SD Card.

      What CyanogenMod isn’t

      CyanogenMod, however, does not “unlock” the device. Most carriers “lock” their handsets to prevent customers from buying a handset and moving to a different carrier. Carriers depend on these “exclusivity” agreements to bolster revenue. For example: if you buy an iPhone in the US, you are stuck with AT&T or Verizon, whichever you bought from. To use the handset on another carrier’s network it would be necessary to “unlock” the handset. This is done with a code based on the IMEI of the handset that can be provided by your carrier or firms on the internet that are slightly more reliable than a Nigerian Prince.

      Unlocking cannot be done by installing CyanogenMod, or any other firmwarefor that matter.

      The CyanogenMod firmware is currently based on code released by the Android Open Source Project’s “Gingerbread” (Android 2.3) development branch. CyanogenMod is primarily developed by Cyanogenbut includes contributions from the xda-developers community and other sources.

      Licensing Controversy

      Until version 4.1.11.1, CyanogenMod included several proprietary apps such as Gmail, Maps & the Android Market, which are included with stock versions of Android, but are not licensed for distribution with ‘custom’firmwares, such as CyanogenMod. Legally, Cyanogenwas not allowed to include these apps in CyanogenMod.

      Google sent Cyanogen a Cease and Desist letter demanding he stop distribution of these apps and Cyanogenceased all development until a solution could be found.

      The reactions of many CyanogenMod users was predictably hostile, with some claiming that Google’s legal threats hurt their own interests and violated their informal corporate motto to “Do No Evil”. After extensive media coverage (PC World, The Register, The Inquirer, Ars Technica, The H, ZDNet, Gigaom, and eWeek) and a statement from Google clarifying its position Google and Cyanogen negotiated an agreement in which Cyanogen could continue development on his firmware as long as he did not include Google’s proprietary “Google Experience” components.

      To work around the licensing issues, it was further agreed that the proprietary Google apps may be backed-up from the stock firmware on the device and then re-installed onto CyanogenMod releases without infringing copyrights.

      Cyanogen has warned that while issues no longer remain with Google, there are still potential licensing issues regarding proprietary, closed-source device drivers. However, he believes the licensing issues with the drivers can be worked out, and he is receiving assistance from Google employees to avoid any further licensing issues.

      Furthermore the About the project | CyanogenMod [Nov 1, 2012] is giving the further up to date information:

      CyanogenMod (pronounced sigh-AN-oh-jen-mod), is a customized, aftermarket firmware distribution for several Android devices (See above for supported devices & how to install CyanogenMod on said devices). Based on the Android Open Source Project, CyanogenMod is designed to increase performance and reliability over Android-based ROMs released by vendors and carriers such as Google, T-Mobile, HTC, etc. CyanogenMod also offers a variety of features & enhancements that are not currently found in these versions of Android.

      More Info & Community Members

      While this build is heavily optimized, it is also capable of pushing your phone much harder. CyanogenMod and it’s team hold no responsibility to any damage caused to your phone, loss of earnings as a result of damaging your phone or anything else that is connected to the development of this rom.

      For a list of devices officially supported by CyanogenMod, check out the official devices page. Such is the craze for CyanogenMod, that devices that aren’t officially supported, still manage to receive ports of the ROM courtesy of enthusiasts and developers. CyanogenMod offers the most barebone Android experience coupled with some very powerful tweaks. This whole package by now is not wholly developed by CyanogenMod developers alone, but is a collaborative effort between them and independent developers on sites like XDA-Developers.

      Right now, CyanogenMod consists of two parallel and active major versions: CyanogenMod 7 is based on Android 2.3 (Gingerbread), and CyanogenMod 10 is based on Android 4.1 (JB); CM10-capable devices are being phased out of CM7, but since there’s a large amount of devices still on the market that aren’t capable of fully running Android 4.x, CyanogenMod 7 exists to support them.

      The variants of the firmware are split into categories, such as: Stable, Release Candidate, M-series and Nightlies. The Stable version, as suggested by the title, is the tried and tested variant of the firmware proven to be mostly bug free and suitable for daily use. The latest stable version is available for an assortment of the officially supported devices. A Release Candidate (RC) build may not be the final version, but a variant that has no fatal flaws or bugs, on the stabilization stages to become the final product that is the Stable variant. M-series releases behave similar to the RCs, but are considered ‘stable’ for our users.  Lastly we have the Nightlies, which are as volatile as a firmware can get. These releases keep coming at an interval of a day or two and if you do end up trying one of these, do not be alarmed if the your device goes cuckoo on you. These ROMs are largely untested, and as advised by CyanogenMod, not meant for use for an average user. These releases, are meant to test untested waters that may or may not break your phone.

      This CyanogenMod capabilities explain the following specification parameters of Mogu M0:
      Android 2.3
      256MB RAM+512MB ROM

      From the same specification list it is also important to note here:
      resolution: 320×480
      battery: 1280mAh

      Furthermore: You can find all the information about the SC6820 story in the referred Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone marketspost. In order to have an immediate impact and convenience I will reproduce here the Spreadtrum product page as well:

      SC6820 EDGE/GPRS/GSM 1GHz Low-Cost Smartphone Platform [Feb 29, 2012]

      Designed with 40nm CMOS silicon, the SC6820 is a highly integrated, low-power platform for EDGE/WiFi mainstream smartphones.  The single-chip solution supports multimode EDGE/GPRS/GSM and integrates a Cortex A5 1GHz processor, a dedicated GPU for graphics acceleration, and power management.  Bringing the web and graphics performance of high-end handsets to the low-cost market segment, the SC6820 is delivered with turnkey Android and systems software that reduces the design time and resources required to deliver new handsets to market.

      SC6820 Baseband Diagram

      SC6820 Key Features

      Core Description
      • ARM Cortex-A5 core, clock speeds up to 1GHz
      • Integrated DBB, ABB and PMU
      Communication Features
      • GSM/GPRS/EDGE standards, GSM850/EGSM900/DCS1800/PCS1900
      • EGPRS Class 12
      • HR, FR, EFR, AMR-NB
      Multimedia Support For
      • Mali 400 GPU: 30MTri/s, 256Mpix/s, OpenGL ES 1.1/2.0
      • Decoder: MPEG4/H.263 720p@30fps; H.264 WVGA@30fps; VP8 WVGA@30fps
      • Encoder: H.263/H.264/MPEG4 WVGA@30fps
      • Video Streaming: MPEG4/H.263/H.264 WVGA@30fps
      • 3G-324M Video Telephony
      • 5 MP Camera Sub-system JPEG decoder/encoder (32MP/s)
      • MP3/AAC/AAC+/MIDI/AMR-NB/WAV format
      • Audio codec included
      LCD Display Features
      • Supports up to WVGA [800×480] resolution
      • Built-in LCD Controller, touch panel controller
      • Support for dual color LCD display modules
      • Supports OSD / Rotation / Scaling
      Memory I/F Support For
      • 4Gbyte NAND flash (8 bit and 16 bit devices)
      • HW ECC, multi-bit ECC
      • 1Gbyte SDR/DDR SDRAM (16 bit and 32 bit devices)
      Peripheral I/F Support For
      • HS USB 2.0
      • 3 x UART with built-in IrDA controller
      • 2 x SPI interface, 3-wire SPI, 4-wire SPI, synchronous SPI
      • 4 x I²C interfaces
      • 2 x I²S and PCM interface
      • 2 x SDIO interfaces
      • 2 x SIM/USIM interfaces
      • 4 x PWM outputs
      • ETM port
      • More than 100 GPIO pins
      • 8 * 8 keyboard interfaces
      Other Features
      • Operating ambient temperature range: -45℃ to +95℃
      • Low-power design, chip core voltage: 1.8V
      • 13mm × 13mm 454-ball LFBGA package, 0.5mm ball pitch

      China’s HW engineering lead: The Rockchip RK292 series (RK2928 and RK2926) example

      It was totally unexpected for a US company starting a new device project in China back in 2007 what kind of support network of vendors and designers was available for them in Taiwan or just across the water from Taiwan on the mainland. Here is an authentic recollection of that experience:

      WHERE THE MIDDLE CLASS MANUFACTURING JOBS GO? [David Dehghan’s tumblr microblog, Feb 5, 2012]

      This NY times article [How the U.S. Lost Out on iPhone Work, Jan 21, 2012] is a great example of why it’s so hard to create middle-class jobs in the U.S. now. From personal experience I can confirm all the point made in this article with respect to electronics manufacturing.

      A few years a go [according to this and that it was around 2007] we were building a new phone and a special base station for it at Microsoft.

      We designed most of the electrical and mechanical parts in Taiwan because that was where the support network of vendors and designers existed around you. If you wanted a new PCB board re-designed and manufactured it would be ready for you within hours. That would have taken a week in US. In Xiamen (just across the water from Taiwan on the mainland) we designed and built the special base station for the phone. When we wanted to select cables and connectors we just called the sales rep from the neighboring factory and he was in our meeting room within 30 min. We didn’t like what they had and we called another one he too was there within 30 min. With samples and designs in hand. Whatever we wanted they could manufacture within a day. It was pretty incredible.
      Also the quality of craftsmanship was very high. People took care of producing the PCB boards and plastic phone enclosures we had ordered. The vendor network had all the latest prototyping and design equipment you could think of. There was no reason to get out of Taiwan or south of China for anything. They would beat any one on price, flexibility, and quick turnaround.
      There is zero chance you can bring that echo system back to US or western world. There is never ending supply of cheap, qualified and trained manufacturing workers coming from inland China.
      Now lets continue our debates about same sex marriage, abortion and border guards. Or Tibo, or whatever the hell his name is.

      Five years later we have now a significant evolution from that when China has not only manufacturing lead in the digital products, but engineering lead as well, and along the whole value chain, from designing the SoCs to the finished products themselves! Mainland China could even rely on itself in all that.

      Here is a very recent video showing the latest results of leading hardware engineering from mainland China: the Rockchip RK2928 specifically developed for the $40 and up entry level market of 2013 Android tablets, which was just first shown on the HKTDC in October 13, and here they have the first tablets on show already:

      $49 RK2928 7″, $95 RK3066 8″ and other tablets by Firstview [Charbax YouTube channel, Oct 24, 2012]

      I show around some of the latest tablets by Firstview.

      Major learning for me here: with the IPS screen the cost is only $6 more.

      FirstView (ShenZhen FirstView Electronic Co.,Ltd.) is one of the typical midsize factories in Shenzhen with 200-300 actual employees, established in beginning of last decade (2001 actually), growing from simpler digital products like MP players, photo frames, digital cameras etc., but now producing mostly tablet PCs, netbooks etc. with production capacity of 10,000pcs-20,000pcs of finished products per day and exporting worldwide as described in their “About” page titled still Jing Han Optronics_Tablet PC _ books _ Digital Photo Frame _MP4 player _MP3 play:

      We are proud of our internationalism— 80% of our products are sold to developed countries in Europe and the Americas with the remaining 20% being sold in Asia, Africa and domestically. All of our products get the ROHS, CE, FC C Certificate. Having been cooperating with world-famous companies, such as Wal-mart, we are able to keep up with the latest international trends.

      Companies like FirstView have quite broad, quite price competitive products which technologically always represent the latest advances. How are they able to achieve that given not really big resources, especially in terms of engineering.

      Let’s look at this from the example of the latest Rockchip SoCs through the whole engineering and manufacturing chain:

      A single core Terminator: Rockchip launched the strongest single-core chip RK2928 on the 2012 Hong Kong Electronics Fair [Rockchip press release in Chinese, Oct 18, 2012] as translated by Google and Bing with all the necessary manual editions:

      The annual Hong Kong Electronics Fair was held between October 13 and 16, 2012 in Hong Kong, as scheduled. As a world-renowned exhibition, each electronic exhibition will attract many domestic and foreign firms, and the media are invited to attend on a grand scale. The famous RK3066 chip brand was launched on the 2012 Hong Kong Electronics Fair in April, and Rockchip was again to bring new products to participate in the 2012 Hong Kong Electronics Fair.

      Single-core Terminator chips: the RK292 series

      On the current Electronics Fair Rockchip showcased its latest research and development of a new chip series – the RK292 series. Compared to the classic generation of RK29 series, the RK292 series chips are designed for the single-core Cortex A9 architecture and 1GB DDR3 memory, with which there will be nearly 30% increase in performance compared to the previous generation.

      image

      The parameters of RK292 series chips

      The series RK292 chips are upgrade products of the RK29 series, mainly for the low-end market, changing the Cortex-A8 architecture by turning to the popular Cortex A9 architecture. This has been done in such a way that while the performance is increased significantly, however the power consumption has been reduced compared to the previous generation. As such it can be described as a single core Terminator. It is understood that products equipped with the Rockchip single core solutions, aimed primarily for the European and developing countries markets, will become the lowest cost offerings among the industry’s single-core tablet solutions [said to be here and here aimed at $40 and up tablet price, ?probably in quantities of at least 1000?].

      imageTablet equipped with the RK2928 chip [shown at HKTDC]

      imageTablet equipped with the RK2926 chip [shown at HKTDC]

      The RK2928 parameters in English from here:

      image

      Cheap Killer Strikes – Rockchip launched RK2926, RK2928 for Android Tablet PC [TabletPCPhones.com blog, Oct 17, 2012]

      … RK2926/RK2928 is updated from RK2918, and they are changed in the old architecture of previous generation products, using the new Cortex-A9 architecture, support DDR3 and DDR3L [from the above parameter sheets it looks like that DDR3L is just for RK2928], and built-in Audio CODEC, LVDS have DVFS-power adjustment, you can support MLC NAND / E-MMC and i-NAND flash memory. RK2926 and RK2928 chips are slightly different in terms of functionality, the latter has integrated support of the HDMI 1.4a Controller and GPS baseband. In addition, both packages are different, the RK2926 chip uses LQP176 package, while the RK2928 chip using the BGA313 package. …

      Currently Rockchip, located in the exhibition area 1CON, has shown the prototype Tablet PC of RK2926/RK2928, but because of IP licensing confidentiality, clocked graphics core specific configuration can’t be disclosed, but also no detailed performance test. Just from the point of view of the experience to get started, compared to the previous RK2918 Tablet PC operation,  the fluency has improved, casual game can smooth run in prototype at the same time, and you would not feel a significant fever situation, the overall experience is still good for entry-level tablet PC market, this performance should be considered good. …

      About the Rockchip company and especially about the immediately preceding generation RK9218 SoC, as well as their current flagship RK3066, you can find plenty of information in MWC 2012: Fuzhou Rockchip Electronics [this same blog, March 13, 2012]

      Now a mid-size video about Rockchip RK2928 and RK2926 launched at the HKTDC Electronics Fair [Charbax YouTube channel, Oct 13, 2012] with the Marketing Vice-President of Rockchip, Chen Feng:

      Rockchip Vice-President Chen Feng presents their new single-core ARM Cortex-A9 SoC for cheaper, faster, lower power consuming tablets! They call it the Single-core Terminator. They simplify to lower the cost of the SoC thus of the entry-level ARM Powered device all the while improving the performance to provide for better entry-levels tablets. Contact details for Rockchip are at: http://armdevices.net/2012/10/13/rockchip-rk2928-and-rk2926-launched-at-the-hktdc-electronics-fair/

      – RK2928 is [0:16] “so far the best performance single core product” [0:20]
      – RK2928/26: [0:50] “next year tens of millions of these chip’s products” [0:55]
      for the RK3066 and above market [1:14] “soon we will have the 28nm chip [version] coming out, lower the cost, higher performance, lower power. And at the end of the year we will have four-core 28nm product coming out.” [1:30]
      the GPU in RK2928/RK2926 [2:18] “is a mystery … but there is a good GPU here” [2:24]
      – regarding the smartphone market [9:10] “We have a very long view for that market. So we are also doing baseband but it’s … We’re always working on it. But when it will be our main business we will carefully seek. [9:29]
      – [10:52] “We want to get into the notebook [too], so … Once the software environment getting mature, that the Android and more mobile people write applications on the platform. So sooner or later the software won’t be an issue, but [the issue becomes] how you can make the best [notebook] product. … There are rumors on the market Microsoft might port Office to Android, right? [11:44]

      PCB Design House: Rockchip RK3066/RK2926 at Shenzhen Inpad Digital Technology [Charbax YouTube channel, Oct 21, 2012]

      – When did you get RK2926 in house? [2:30] “We got it 1st of October. … Made PCB in 2 weeks only. [2:49]
      – [5:02] How can you as company optimize the price [making] low, and power [too]? How can the team to do that, how you do this?  [6:39] “Basically they [a separate team] communicate with the customer to understand their requirements, and based on that requirement they will choose the right component or do the right design for the customer. And also to simplify the design and process, so they can cut off the cost. [7:00]
      – [10:03] So how many people work here? [10:06] “About 40 people. … About 30 engineers, 10 sales and our working staff.” [10:27]
      – [10:26] So you are a PCB Design House. You get the CPU from Rockchip, you put that into PCB, and then work with the SMT, OEM, manufacturer? [10:37] “Yes” Different companies? [10:39] “Yes” So you work together? [10:41] “Yes”
      – [10:44] How many PCBs are made with your design every year? [11:04] “More than one million.” Different manufacturers, not only one? [11:10] “Different” All in Shezhen? [11:15] “No … Some customers are in other provinces.” [11:24]

      China Fabless: Rockchip rattled by Android tablet wars [Junko Yoshida at EE Times, Sept 25, 2012]

      Just nine months ago, Fuzhou Rockchip Electronics, a developer of apps processor for tablets, looked almost invincible. …

      … since then, the Android-based media tablet market has gotten far more competitive. By volume, the Android tablet sector has grown to an estimated 80 million units, outpacing the 75 million iPads sold by Apple thus far, according to estimates by Rockchip [marketing] vice president Feng Chen.

      At the beginning of 2012, the target price of a 7-inch capacitive screen media tablet featuring Cortex-A8 was $99. That price has since dropped to around $65, due largely to Allwinner, a red-hot Chinese fabless company that has flooded the tablet market with its own turnkey system. … Rockchip’s situation vividly illustrates the challenges most Chinese fabless chip companies now face.

      Notes regarding Allwinner:
      #1 After checking a number of SoCs for a Linux and FLOSS related, it was found [on Dec 14, 2011] by a UK based platform initiative that Allwinner A10 – ARM Cortex A8 SoC… has been developed in, and is sold in, the People’s Republic of China. Its mass-volume price is around $7, yet it is a 400-pin highly feature-rich 1.2ghz ARM Cortex A8 with a MALI400 GPU. It has the distinction of having the highest bang-per-buck ratio of any SoC available at the time of writing, by quite a margin. Its price and features is causing massive disruption of the tablet market in China (a minor recession was caused by widespread cancellation of prior committments to other SoCs!), as every factory in Shenzen scrambles to compete with hundreds of other factories for the same end-user market: tablets and PVRs.
      For comparison: TI has brought out a new $5 ARM Cortex A8, but it is limited to 500mhz and it is extra cost for the version with a PowerVR 3D GPU. Ingenic’s jz4770 is about $7 in mass-volume but it is a 1ghz MIPS with a Vivante GC600 3D GPU. Details are harder to get hold of regarding the jz4770, but its interfaces are known not as feature-rich as the Allwinner (no HDMI output for example). AMLogic’s Cortex A9 is $13 in mass-volume, but is limited to 800mhz and a maximum of 512mb of RAM. …”
      #2 At the end of February it was reported from China that: “Based on high cost performance, Allwinner A10 has good sales after the Spring Festival. The chips with high cost performance are welcome. … RockChip chips became cheaper and cheaper since Allwinner released A10. As the first chip of Allwinner, A10 is released with cheap price, which makes it has good sales. Allwinner is a famous company in MP3 times so that Allwinner has a strong customer base. In addition, A10 has few bugs since it is released. The performance of other chips is not stable in the beginning, such as RK2808 and VIA8505.
      The agents who have ordered VIA chips go to order Allwinner A10. VIA will release VIA8850 next month [but mass production just started in June, see later] which is based on A9 core. The performance is not different from A10. It means that it does not have any advantage. VIA8850 will be cheaper than Allwinner A10. Allwinner will release A13 to compete with VIA8850 so that VIA will get in a difficult position. [Was more expensive than the [$5 priced] A13 when mass production started in June]”

      During a recent interview with EE Times here, Rockchip’s Chen said, “This is a new world war we’re fighting.” … Indeed, nearly every apps processor [sic, SoC] vendor here is in a rough spot because “the time-to-market requirement has gotten much shorter,” he noted. “Worse, catching the market rhythm or cycle — at the right time – has become much harder.”

      “… now, as end-product cycles get shorter, we do everything from designing a chip to developing a board and software that goes around the hardware — literally within a couple of months,” he explained. In March, for example, Rockchip started to design its delivered samples of RK3066, a dual-core Cortex A9 chip with a quad-core Mali-400 GPU. By April [15], it hustled to showcase sample tablets based on the chip at the Hong Kong Electronics Fair. By May, the company began shipping the new apps processor to its customers.

      Note regarding the timing of RK3066 SoC development:
      – The initial version of RK3066 datasheet brief is dated Oct 30, 2011. the 1.0 version of it February 15, 2012.
      – The RK30xx platform was announced on Feb 27, 2012 with information that “Dual-core ARM Cortex-A9 processor with up to 1.4GHz speed, implemented with Artisan Processor Optimization Pack (POP)” and that “Samples of the Rockchip RK30xx platform will be available in March 2012.”

      Unlike other startups here, Rockchip has been profitable from the start. But as the tablet battle heats up, it also needs to find a way to move to the next level. “We are fighting a world war. We need the world’s top talent.”
      The company also needs access to capital. Without it, Rockchip can’t even think about mergers or acquisitions. Organic growth alone won’t get it to the next level, Chen acknowledge, saying he expects consolidation in the Chinese fabless sector but “no Chinese companies want to give up.”
      Lastly, Chen said, “We need to be clear on the market” so that Rockchip can choose its battles.

      Factory Tour: Allwinner A10 PCB SMT line at the Jia Chuang Bo factory [Charbax YouTube channel, Oct 20, 2012]

      This video shows how the Allwinner A10 ARM Cortex-A8 PCBs are being finalized, fixed, checked before they are inserted in the cheap Android tablets on the floor above. Contact details for this company are available at: http://armdevices.net

      SMT = Surface-mount technology

      Factory Tour: $61 [in quantity of 1000] Allwinner A13 9″ Tablet being assembled at Jia Chuang Bo [Charbax YouTube channel, Oct 19, 2012]

      This is where we are now. The 9″ 16:9 capacitive Android tablet is $61. Based on the super cheap Allwinner A13 (no hdmi) system on chip, this is the assembly and boxing line. Contact details for this company are available at: http://armdevices.net

      Factory Tour: 9.7″ IPS 3G Allwinner A10 Tablet for $152 being assembled by Jia Chuang Bo [Charbax YouTube channel, Oct 19, 2012]

      They are assembling right now some 10.1″ and 9.7″ Allwinner A10 tablets on this assembly line. Contact details for this company are available at: http://armdevices.net … a new model … very slim … with 3G … without 3G $135

      Jia Chuang Bo future products [Charbax YouTube channel, Oct 19, 2012]

      They got $105 10.1″ 1024×600 RK3066, $115 10.1″ 1280×800 IPS RK3066, compact A10/A13 with 3G and more. A10 with ?IPS display?$135. … $30 plus for 3G. … chepeast A10 with standard industry design for $43 … full capacity: 100K units per month (also at another place, while at the place seen in the videos 30K/month)

      SHENZHEN JCB TECHNOLOGY CO.LTD [March 14, 2011]

      HAICHUANG TECHNOLOGY (HK)CO., LIMITED   registered in HONGKONG, which is the head office of SHENZHEN  JIA CHUANG BO Technology CO.LTD.

      SHENZHEN JIA CHUANG BO TECHNOLOGY CO., LTD , founded in 2001, which is a professional factory in designing, researching, manufacturing and marketing computer peripherals. We focus mainly on MID/Tablet PC and Media players. Now we have a workshop of 3,000 square meters and employ more than 300 staffs.

      We uphold advanced management philosophy, adopt flexible management model, focus on R&D, and has strong brand awareness, independent intellectual property awareness and quality control awareness. which makes us get into overseas market successfully such as North America, South America, Eastern Europe, Southeast Asia, Midlle East, Western Europe.
      Attaching great importance to quality, our company applies ISO9001:2000 standards in purchase of material, R&D, production, inspection and sales. Environmental testing and reliability testing are also part of our standard procedure. Professional R&D team and efficient production team provide a solid foundation for our high-quality products. Quality has always been our first priority. All of our products have passed CE, FCC related certifications. all employees recognize that quality is the life of enterprises and the core of competitiveness. Before all the products entering your market, all the finished products must undergo ten-minute pass vibration test and eight-hour aging test.
      We also offer OEM/ODM products and we pride ourselves on the ability to stay up-to-date in the rapidly changing market. OEM orders are welcome. We offer OEM/ODM services. Our R&D engineers can develop one new item in one week as your requirements. We have an innovative R&D team that is dedicated to meeting your requirements specifically.
      Because of the good reputation and perfect pre-sale/in-sale and after-sales services, we have established the long-term and stable strategic partnership with many famous suppliers at home and abroad.
      Our service  “Excellent Quality, First-Class Service, Best Price” is our working tenet.we take honest as the best policy and customer is the god as our business principle .
      Your trustworthy partner, is looking forward to establishing win-win business relationship with new friends all over the world.

      You can also browse through their current products (only MIDs/tablets now from 7” to 10”).

      ST-Ericsson: Fundamental repositioning for modem, APE and ModAps spaces

      Rumour: Microsoft to expand ARM processor choices to Samsung and ST-Ericsson SOCs in next Windows update [Oct 5, 2012]

      image

      MSNerd, long time Microsoft leaker, has passed on a little tip about the next version of Windows on ARM.

      Currently Windows on ARM runs on NVidia, Qualcomm and TI processors, which leaves OEMs like Samsung unable to use processors from their own supply chain.
      According to MSNerd, in the next update to Windows Nokia and Samsung will be able to use processors from their favourite providers – in Nokia’s case ST-Ericsson’s Novathor processor, and in Samsung’s case its own Exynos processor and SOC.
      Blue is said to be an interim update to Windows, much like a service pack, and may be the start of a regular, more phone-like pattern of yearly updates to Windows which add features, as we have come to expect from Windows Phone and the iOS.
      So far we do not know much else about the update, but one can hope the update removes the reliance of the Modern UI on the Windows desktop for many settings.

      See also:
      Windows Next: Just call it ‘Blue’? [ZDNet, Aug 13, 2012]
      ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [this blog, Nov 3-24, 2011]

      We are talking about the following SoCs according to the latest, May 23, 2012 roadmap presentation:

      image

      According to the recent STMicroelectronics information included in the first section below:

      1. The low-cost version of the current L8540 ModApp will be in mass production next year at the Samsung 32/28nm foundry.
        My conclusion: With that ST-Ericcson could compete quite well with Qualcomm’s MSM8x30 “mid-tier market” SoCs in the Snapdragon S4 Plus tier. Depending on the production efficiency even the MSM8x27 “mass market” SoCs in the same tier may be targeted, at least later on.
      2. The 28nm FD-SOI based version of the L8540 (according to a French leak given in Section II the L8580) is slated for mass production by Globalfoundries in H2 2013.
        My conclusion: With that ST-Ericsson will compete quite well with what Qualcomm is going to offer later in the current MSM8x60 “premium market” space of S4 Plus.
      More information on S4 Plus is in the Core post: Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012 [Sept 30, 2012]

      Some explanation:
      The current L8540 ModApp is a dual-core 1.85GHz ARM Cortex-A9 processor, with a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. It started sampling in Q3 2012 and debuted on Sept 18 at the PT EXPO COMM China 2012. The low-cost version will run the dual A9-s at 1.2 GHz, while the FD-SOI based version also dual A9s at 2+ Ghz (first information was 2.3 GHz while on the PT EXPO COMM even 2.5 GHz was mentioned as possible). The PowerVR SGX544 GPU will run at a slower than 500MHz in the former and at least 600MHz in the latter case. We also know that the FD-SOI based version has taped out in September and could be available for production smartphones in smaller quantities by the end of H1 2013.

      ST-Ericsson’s near term strategy is therefore to compete with the same dual-core Cortex-A9 and SGX544 based SoCs across a broad scale achieved via broad range of manufacturing technologies, and do not engage in many-core battles pursueded by the low-cost Chinese SoC vendors like MediaTek, Spreadtrum, Allwinner, Rockchip and others.

      Latest competitive information regarding the low-cost Chinese vendors:
      Core post: Boosting the MediaTek MT6575 success story with the MT6577 announcement  – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
      Core post: Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 16, 2012]
      Core post: The low priced, Android based smartphones of China will change the global market [Sept 10-26, 2012]
      – Take note: MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012]

      Elaboration for the current topic in details is given in the following sections:

      I. Reorganization began recently at semiconductor parent STMicroelectronics

      II. Summary: ST-Ericsson’s Fundamental repositioning

      III. Detailed information: ST-Ericsson’s Fundamental repositioning

      Warning: the last section is quite long but worth to go through


      I. Reorganization began recently at semiconductor parent STMicroelectronics

      STMicroelectronics Announces New Appointments in the Executive Management Team [STMicroelectronics press release, Sept 13, 2012]

      STMicroelectronics, (NYSE:STM), a global semiconductor leader serving customers across the spectrum of electronics applications, announced today that, effective immediately, Georges Penalver has been appointed Executive Vice President, Member of the Corporate Strategic Committee, Corporate Strategy Officer. Penalver was formerly Managing Director of the Communication Business Group of Sagem and, more recently, Member of the Executive Board of France Telecom/Orange Group in charge of the Group’s Strategic Initiatives and Partnerships. He brings a wide experience in defining corporate strategies, leading businesses and implementing comprehensive transformation processes.

      Jean-Marc Chery, Executive Vice-President, will take the additional responsibility of General Manager, Digital Sector, while maintaining his current role of Executive Vice-President, Chief Technology and Manufacturing Officer.

      As a consequence of Chery’s expanded responsibilities, Eric Aussedat, General Manager, Imaging and Bi-CMOS ASICs Group; Joel Hartmann,Corporate Vice President, Front-end Manufacturing & Process R&D, Digital Sector, and Philippe Magarshack, Corporate Vice President, Design Enablement & Services, are promoted to Executive Vice Presidents while maintaining their previous scope of activities; Stéphane Delivré, Corporate Vice President, Global Chief Information Officer, will now report to the President & CEO.

      Philippe Lambinet, Executive Vice President, Corporate Strategy Officer and General Manager, Digital Sector is leaving the company today to pursue other interests.

      ST also announced it will present its new strategic plan in December. The objectives of the plan are to continue to accelerate the company’s roadmap towards the already announced financial model, taking into account the changed market environment and some specific customer dynamics, and to continue to ensure the future success of the company in total, with the two pillars, the Analog and the Digital businesses, both becoming as quickly as possible sustainable segments of ST.

      About STMicroelectronicsST is a global leader in the semiconductor market serving customers across the spectrum of sense and power technologies and multimedia convergence applications. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people’s life. By getting more from technology to get more from life, ST stands for life.augmented.

      In 2011, the Company’s net revenues were $9.73 billion. Further information on ST can be found at www.st.com.

      Business insider brought in to fix ST [ElectronicsWeekly.com, Sept 14, 2012]

      A heavyweight business insider has been brought in to address the deteriorating situation at STMicroelectronics.
      Georges Penalver formerly at Sagem and France Telecom and a general partner at US-based investment fund Cathaya Capital, has been appointed Chief Strategy Officer of ST.

      ST has two big problems: one is its jv ST-Ericsson which has run up debt of $1.2bn since starting trading in 2009. It is losing $250m a quarter.

      The other big problem is a collapse in sales at ST. From $9.73bn in sales last year, sales are expected to be $8.6bn this year – about the same level as they were when the current CEO [Carlo Bozotti] took over in 2005.
      On the one hand ST has a solid business in MEMS, discretes, power semiconductors and analogue, on the other hand it has slipped behind in the process technologies on which success in digital microelectronics depend.
      Penalver’s job will be to find some resolution to these issues and he is expected to report with a new strategic plan in December.

      Samsung and STMicroelectronics Enter Strategic Relationship for Advanced Foundry Services at 32/28nm Technology [Samsung press release, Sept 28, 2012]

      Samsung Electronics, Co., Ltd., a world leader in advanced semiconductor technology solutions, announced foundry production of STMicroelectronics’ leading products using 32/28nm High-K Metal Gate (HKMG) process technology. Samsung Electronics’ foundry business has been selected by STMicroelectronics to provide it with products at the 32/28nm process node. The relationship has already resulted in taping-out of a dozen ST advanced system-on-chip (SoC) devices for mobile, consumer and network applications.

      “We have successfully started production of STMicroelectronics’ new-generation 32/28nm SoC products,” said Kwang-Hyun Kim, executive vice president of foundry business, Device Solutions, Samsung Electronics. “A foundry relationship with ST demonstrates our commitment to advanced process technology and our 32/28nm HKMG process-technology leadership. We have aggressively ramped 32/28nm capacity and will continue to deliver the most advanced process solutions to our customers,” he said

      Samsung and STMicroelectronics have developed 32/28nm High-K Metal Gate (HKMG) technology through participation in the International Semiconductor Development Alliance (ISDA). Samsung’s foundry business has offered access to 32nm HKMG process technology for early market leaders and 28nm HKMG process technology for customers looking for traditional migration benefits.

      “In addition to delivering waves of innovative new products, another key to ST’s success in each of our target markets is working with industry leaders,” said Jean-Marc Chery, executive vice president, chief-technology officer for STMicroelectronics. “Both ST and Samsung have worked together on advanced process-technology development through the ISDA and that experience has provided significant insight into our ability to work together to meet our objectives and thus provide unique service to our customers in demanding and fast-moving markets.”

      See Samsung Foundry: 32/28nm Low-Power High-K Metal Gate Logic Process and Design Ecosystem [March 2011]

      TSMC 28-nm market share may drop in 2013: Topology [The China Post, Oct 4, 2012]

      Taiwan Semiconductor Manufacturing Co.’s (TSMC) share in the 28-nanometer contract chip-making sector may drop from 80 percent to 50 percent next year on fierce competition from Samsung, reported research firm Topology yesterday.
      Samsung has been active in expanding its contract manufacturing business and has raised capital expenditure for two years in a row, Topology said.
      The Korean firm has turned a large part of its memory chip business into contract manufacturing, resulting in a sharp increase in foundry capacity that is expected to catch up with TSMC, it said.
      “Samsung’s migration into contract manufacturing has sent shockwaves throughout the industry,” said Chen Lan-lan, researcher with Topology. “Its move to raise capital expenditure and transform memory capacity into foundry capacity indicates its ambition in the contract manufacturing sector.”
      This year, Samsung’s contract manufacturing capacity is about a third of TSMC’s. Our forecast indicates next year the figure will change to one-half,” she added.
      According to her, it was also worth noting that Samsung’s 300-millimeter capacity has surpassed that of United Microelectronics and GlobalFoundries, the latter of which has also been active in expanding high-end production capacity. These factors will combine to bring fierce competition to TSMC, she said.
      “Strong demand for 28-nm have enabled TSMC to report record sales several times this year. Yet next year, with expansion by Samsung and GlobalFoundries, the shortage in 28-nm capacity will improve, and this is expected to bring down TSMC’s share in the 28-nm market,” she said.

      Full Interview: Jean-Marc Chery, CTO and CMO at ST [ElectronicsWeekly.com, Sept 10, 2012]

      In the first week of September STMicroelectronics taped out the 28nm FD-SOI NovaThor integrated modem and applications processor designed by ST-Ericsson.
      The chips are being made at Crolles. The Crolles 28nm FD-SOI line has capacity for 300-500 wafers per week. The process is in the course of being transferred to Globalfoundries’ Dresden fab where it will be ready for mass production in the second half of 2013, said Chery.
      The decision to go with FD-SOI was taken in July 2011 after an earlier decision to use bulk [?HKMG?] “28nm bulk with HKMG looked good enough to address smartphones,” said  Chery, “over a year ago we taped out HKMG 28nm at Samsung.”
      Having made the decision to adopt FD-SOI last July, it has taken a year to get the process to the point where it will be ready to start running 28nm FD-SOI ICs next week.
      The 28nm FD-SOI process produces ICs with superior performance to Intel’s bulk 22nm finfet process, said Chery. Intel’s ’22nm’ process has a drawn gate length of 27nm.
      “Finfet generation 1 on bulk does not perform as well as SOI performance at 28nm,” said Chery, “finfet generation 1 has good leakage without performance or performance with high leakage.”
      “Finfet generation 1 on 22nm is a complex technology and doesn’t give the best trade-off between performance and leakage,” said Chery.
      “Finfet generation 2 on 14nm will be the same performance as FD-SOI but much more complex and with less design legacy,” added Chery.
      How will ST compete when the processes deliver the same performance? “Our competitive advantage will be in our design technology,” replied Chery, “they’re used to making PC chips for high performance, we are in the world of wireless devices where the priority is power consumption. They’re OK with small volume high value PC chips, not with the very high volumes of tablets and phones where volumes are very high and prices are low.”
      ST reckons it has a big lead in FD-SOI particularly in the UTBB [Ultra Thin Body and BOX (buried oxide)] refinement of FD-SOI where the value added is the thickness of the silicon dioxide BOX which is 25nm.
      Compared to bulk processes, the FD-SOI process has 10% fewer steps and three fewer masks reducing lead time by 10%. It is scalable to 14nm and has a processing cost equivalent to bulk.
      “Planar 28nm UTBB SOI is an evolution of 28nm bulk,” said Chery, “it has the same design rules and the same BEOL process. The FD-SOI FEOL process has 80% in common with 28nm bulk.”
      ST is keeping a foot in the bulk CMOS camp. “We’re prototyping 28nm bulk at Samsung,” said Chery, “we start mass-production on 32nm and 28nm next year.”
      Bulk CMOS is introduced first at Samsung, then at Globalfoundries,” said Chery, “SOI is being introduced first at Globalfoundries where it will be ready for mass production on 28nm FD-SOI in H2 2013. And we can use Samsung for SOI if we need to.”
      The Samsung and Globalfoundries fabs are synchronised under the IBM Common Platform Alliance so all the design rules are compatible and the same product fits both fabs.
      The FD-SOI process will see ST through the 28nm and 20nm nodes without ST having to bother with finfets.
      “At 28nm and 20nm we can offer a planar SOI solution which offers the best combination of performance and leakage,” said Chery
      The FD-SOI vs finfet competitive battle will be joined in earnest at the 14nm node, reckons Chery.
      “Intel’s 14nm finfet process will be fantastic,” said Chery, “so Samsung and TSMC are running fast to introduce a competitive 14nm finfet process.”
      ST’s FD-SOI process will scale to 14nm but, after that, ST is looking for partners to develop the technology further.
      “The challenge for us will be at 10nm,” said Chery, “because bulk will disappear at 10nm. We need to get others to join the club at Globalfoundries – it’s in our interest to prepare a club for 10nm.”
      Chery reckons the FPGA people and the ARM camp could be possible members.
      STMicroelectronics’ strategy of being a ‘competitive follower’ means that the advantage in process technology being gained by the ASML, Intel, Samsung, TSMC lithographic alliance will not affect ST.
      We intend to be a competitive follower,” says Jean-Marc Chery, Chief Manufacturing and Technology Officer at ST, “we won’t have the first machines. We’ll have them when production is mature.We won’t fight to take machines at the same time as Intel, TSMC and Samsung but we’ll take them when they’re mature. That’s our strategy of being a competitive follower.”
      ST gets its basic process technology from IBM’s Common Platform Alliance and, if IBM can’t get the latest production machines early, that will affect IBM’s ability to develop processes in a timely manner for distribution to its alliance partners.
      So is IBM being out of the ASML litho party a problem for the Common Platform Alliance? “We have to decide that at the top executive level,” said Chery adding that he would be going to talk to IBM about it quite soon.
      The absence of EUV machines doesn’t mean process development has to stop. “Intel have said they can cope with 14nm using double or triple patterning,” said Chery.
      As for ST getting its hands on the latest equipment in a timely manner, Chery points out: “ASML capacity is booked 18-24 months in advance. You pay up-front and they will guarantee supply.”
      Being left out of the ASML litho party is more of a problem for Globalfoundries, reckons Chery.
      Part of Chery’s brief at Crolles, as Chief Manufacturing Officer, is to keep the fab there running wafers as cost effectively as anywhere else in the world.
      The challenge Crolles has in manufacturing technology is to offer a competitive supply chain,” said Chery. ST benchmarks its manufacturing cost against foundry manufacturing cost.
      So how does Crolle’s 300mm fab capable of running 14,000 wpm at the moment compete on cost with TSMC’s GigaFabs running 100,000 wpm?
      We are competitive in terms of purchasing price,” replied Chery, pointing Crolles is built to make 5000 wafers per week. (it’s running 3,500 wpw at the moment). “At 5K wpw, below 40nm, the advantages of the dimension of scale is getting lower,” he said, “and full automation means we do not need the high volume to be competitive; with a high level of automation we can manage average volume with strong efficiency.”
      Crolles currently produces 22% of ST’s annual sales – about $2 billion worth. “The number of good circuits per wafer is between 70% and 90% depending on complexity and ramp up. The challenge is always how to align the wafer cost to TSMC’s selling price.”
      The manufacturing strategy varies with the industry cycle. In a down-cycle the strategy is to have 60% out output manufactured in-house and 40% out of house; in the up-cycle the proportions are reversed: 60% out at foundry and 40% in-house.
      ST uses the Fast-Yield Learning Curve technology of PDF Solutions.which has brought days-per-mask-level down to 0.7. “With one customer’s apps processor on 40nm we have achieved 0.36 days per mask level,” said Chery.
      ST will pursue two options at 14nm. “We don’t want to be a follower of Intel,” said Chery, “at 14nm we’ll have both options: 14nm finfet in bulk – from the Common Platform Alliance, and 14nm FD-SOI planar.”

      ST-Ericsson boosts smartphones and tablets to 2.3 GHz! [silicon.fr, July 12, 2012] as translated by Google:

      The L8580 is a component NovaThor ARM dual-core clocked at 2.3 GHz, dedicated to mobile terminals. A solution that relies on burning in FD-SOI 28nm STMicroelectronics.
      We have seen previously, the 28 nm FD-SOI STMicroelectronics is a very effective means between 28 nm and 22 nm, but also an interesting alternative (and affordable) Intel 3D transistors.
      ST-Ericsson is the first to adopt this technology in theNovaThor L8580 , L8540 successor (engraved in 28 nm “bulk”). This component has been designed in Grenoble and Crolles, prototyped and then melted Crolles. Of 100% “made in France”! It features two ARM Cortex-A9 clocked at 2.3 GHz , or 24% more than the L8540 (1.85 GHz maximum).
      A champion of energy efficiency
      But this is not all: 1.85 GHz, consumes 35% less energy than its predecessor. Better, a voltage of 0.6 V, it is clocked at 1 GHz , almost twice than competitive offerings (which must make the best use of 0.9 V to achieve such a frequency).
      The L8580 is faster than most dual-core ARM chips, but also more energy in times of low system load (which constitute the bulk of the activity of a computer system).
      ST-Ericsson believes that a classic smartphone, this component will provide an extra day of autonomy compared to L8540, which can result in a surplus of respectively 4 hours or 2:30 in high-speed web browsing or reading HD video.
      The top mobile graphics
      In addition to its particularly high operating frequency, the NovaThor L8580 is assisted by PowerVR SGX544 GPU clocked at the frequency of very valuable 600 MHz (500 MHz cons above, or 20%). It is among the very best in the mobile world in raw performance, as operating frequency.
      Finally, the SoC integrates a DDR2 memory controller and modem LTE is for all smartphones and tablets.
      On the actual availability of this offer, STMicroelectronics indicates that the scheme component will be fixed within a month, the chip start to be melted before the end of 2012 .

      II. Summary: ST-Ericsson’s Fundamental repositioning

      There was a series of fundamental announcements from ST-Ericsson on MWC 2012, then in March and a final one in April last week. The essence of all this is that the company’s modem business is set to grow further within ST-Ericsson while its application processor business will continue to grow within its ST-Microelectronics parent, and its integrated ModAps are repositioned for maximising the chances to achieve true market leadership in the next two years.

      In terms of the conventional, Boston matrix based decisions such a strategic repositioning is to be achieved by the following actions (their general meanings are shown in the brackets):

      Meanwhile it has also been reported that HTC is developing its own CPU for lower end smartphones with ST-Ericsson [Unwired, April 23, 2012]

      HTC is following in the footsteps of Apple and Samsung, and is now working on its own dedicated applications processor. According to China Times, the Taiwanese smartphone maker has already signed memorandum of cooperation with ST-Ericsson to co-develop the chip.

      Contrary to high performance Samsung and Apple [proprietary] CPUs which power their flagships, the new HTC processor will run the lower end smartphones. The devices with new chip will start shipping in volume sometime in 2013.

      Note that ST-Ericsson is not the only proprietary SoC partner for HTC as indicated in the latest updates to Tech investment banking expertise to strengthen the unique value focus of growing the HTC brand and to achieve high growth again [this “Experiencing the Cloud” blog, April 18-25, 2012].


      III. Detailed information: ST-Ericsson’s Fundamental repositioning

      For the most recent information about that see: STMicroelectronics NV 2012 Investors & Analysts Day (NY), May 23, 2012 where a webcast is available as well. ST-Ericsson’s CEO Didier Lamouche had a downloadable plenary session presentation there on the following topics:

      • The new strategic direction
      • Addressing the right market
      • Product Roadmap
      • Customer traction continues

      From that I will include here the following updated roadmap information:

      image

      image

      Ericsson’s JV ST-Ericsson announces new strategic direction [Ericsson press release, April 23, 2012] with slides inserted as appropriate from ST-Ericsson’s CEO (Didier Lamouche) presentation to analysts
      (note: the ST-Ericsson press release is essentially same)

      • Focused R&D effort and partnership with STMicroelectronics in the development of future application processors
      • Restructuring program to lower break even point and accelerate time-to-market
      • Ericsson committed to the 50/50 joint venture and its new strategic direction

      ST-Ericsson – the 50/50 joint venture owned by Ericsson (NASDAQ:ERIC) and STMicroelectronics (NYSE:STM) – announced today the guidelines of its new strategic direction. Within the company’s new strategic direction it has signed an agreement to transfer its stand-alone application processor R&D activities to STMicroelectronics, and to take additional measures to accelerate time-to-market and lower the breakeven point.

      “ST-Ericsson’s strategic shift is a key step in ensuring that the company can reach sustainable profitability and cash generation. With the focus on ModAps for smartphones and tablets it will allow device manufacturers to rapidly bring best-of-breed devices to the market,” said Hans Vestberg, president and CEO of Ericsson and Chairman of ST-Ericsson Board of Directors.

      The new strategic direction announced by ST-Ericsson today builds on four main pillars:

      1.      Strategic Focus

      The Company re-affirms its vision to be a leader in smartphone and tablet platforms and unveiled a new strategy based on repositioning the whole business model. The new strategic direction leverages on ST-Ericsson’s unique capability to deliver complete system solutions for smartphones and tablets; competitive integrated modem plus application processor solutions (ModAp) will be the key differentiating offering through a combined approach of development and alliances.

      image

      The key building blocks of the complete system solution – application processors, modems, connectivity as well as power, RF, analog and mixed signal – will be developed either directly or through partnerships and alliances to limit and optimize the R&D effort, while enabling highly compelling solutions for its customers to bring innovative devices to the market in a timely manner. The Company will continue to develop modem IP, a key competitive enabler, sell thin modems and possibly license modem IP to third parties.

      2.      Partnership already signed: application processor

      As a first step of this new strategy, ST-Ericsson has announced that it will partner with STMicroelectronics in the development of future application processors. The combination of the ST-Ericsson and STMicroelectronics teams will create a world-class organization, having the appropriate size, skills and strength to win in the growing multi-segment application processor market.

      Under the terms of the agreement, ST-Ericsson, at closing date[1], will transfer its application processor R&D activity and employees to STMicroelectronics and will then integrate the application processor in ModAp platforms for smartphones and tablets under a license agreement from ST. In addition to this, the two companies have entered into a commercial agreement to jointly promote and offer stand-alone processors and thin modems, respectively, to a broader range of customers and applications.

      The entire ST-Ericsson application processor R&D team will continue, under a transitional cost sharing model, the development of the current product generation, ensuring full continuity of ST-Ericsson’s product roadmap and full service to customers.

      [1] completion of labor law related procedures and merger control approvals, if applicable, are the sole conditions precedent to closing of the agreement.

      3.      Accelerate time-to-market

      In addition to this strategy change, the company will focus on improving R&D execution and accelerating time-to-market, while reducing the overall operating expenses. The activities will be consolidated into a significantly smaller number of sites, which will be specialized by technology as “centers of excellence.” The larger ones will also integrate a wider portion of the smartphone platform value chain, with a view to optimizing time-to-market and delivery efficiency.

      image

      This comprehensive site transformation is aimed at enhancing the effectiveness of operations and will significantly reduce the number of sites. Additionally the Company aims at reducing its SG&A expenses by about 25 percent versus 2011 by streamlining the general and administrative activities and substantially reducing positions within the top paid members of the management.

      4.      Lower the breakeven point

      As a result of all the above initiatives, the Company – subject to negotiations with work councils and employee representatives as required – foresees a global workforce reduction of 1,700 employees worldwide, including the employees that would be transferred to ST as part of the partnership announced today.

      image

      Annual savings of about $320 million are expected from the new and from the on-going restructuring plans, upon completion by the end of 2013. Total restructuring costs are estimated to be approximately $130 to 150 millionthrough completion. Specific impact on country or site level related to the plan will depend on local negotiations based on applicable legislation.

      image

      Conference call

      An analyst conference call, hosted by Didier Lamouche, president and CEO of ST-Ericsson, will be held on April 23, 2012 at 18:00pm Central European Time (CET). Call-in numbers as well as supporting slides, will be available at www.stericsson.com/investors/investors.jsp.

      About ST-Ericsson’s products

      An application processor is a complex system-on-a-chip (SoC) for smartphones and tablets that supports applications and software running on mobile devices. In a similar way that a  traditional general purpose microprocessor in a computer performs all processing and control functions, an application processor powers complex mobile devices efficiently processing functions such as user interface, graphics processing, phone calls, audio and video recording and playback and web browsing.

      ST-Ericsson is a 50/50 joint venture between STMicroelectronics and Ericsson, established in February, 2009. ST-Ericsson’s result is accounted for in accordance with the equity method.

      About ST-Ericsson

      ST-Ericsson is a world leader in developing and delivering a complete portfolio of innovative mobile platforms and cutting-edge wireless semiconductor solutions across the broad spectrum of mobile technologies. The company is a leading supplier to the top handset manufacturers and generated sales of $1.7 billion in 2011. ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics (NYSE:STM) and Ericsson (NASDAQ:ERIC) in February 2009, with headquarters in Geneva, Switzerland.

      www.stericsson.com

      www.twitter.com/STEricssonForum

      Ericsson CEO Committed to ST-Ericsson Venture [Bloomberg YouTube channel, April 25, 2012]

      Hans Vestberg, chief executive officer of Ericsson AB, discusses the company’s gross margin, ST-Ericsson joint venture and opportunities in mobile broadband. He speaks with Bloomberg Television’s Manus Cranny. (Source: Bloomberg)

      STMicroelectronics Announces its Next Step in Multimedia Convergence [STMicroelectronics press release, April 23, 2012] with slides inserted as appropriate from ST-Ericsson’s CEO (Didier Lamouche) presentation to analysts

      • To offer a single application processing platform to serve all markets
      • Combining strengths with ST-Ericsson through a strategic partnership
      • ST’s consolidated results to benefit from ST-Ericsson’s new strategic direction and related savings

      Geneva, April 23, 2012

      STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, announced today the next step in its multimedia convergence strategy, which will focus on offering a single application processing platform to serve a broad range of multimedia devices like set-top-boxes, TVs, cars, smartphones and tablets.

      image

      ST signed an agreement with ST-Ericsson on the development of future application processors. Under the terms of the agreement, ST will take on ST-Ericsson’s application processor development R&D activity and then license back its technology to ST-Ericsson for integration into their ModAps (competitive integrated modem plus application processor solutions) for smartphones and tablets. Additionally, the two companies entered into a commercial agreement to jointly promote and offer stand-alone application processors and thin modems to a broader range of customers working across the entire spectrum of electronics applications.

      image

      The partnership contemplates the transfer to ST of highly skilled employees from ST-Ericsson, joining forces with the current ST R&D teams working on application processors. The agreement includes a transitional cost sharing model, followed by a royalty scheme from ST-Ericsson to ST. This transfer is subject to the completion of consultations with work councils and employee representatives, which ST currently estimates to be completed by July 1, 2012.

      The partnership with ST-Ericsson is part of a wider new strategic direction announced today by our joint venture aiming to offer, through a combined approach of development and partnerships, competitive integrated ModAps, in addition to capturing a total of $320 million of annual savings from their new and on-going restructuring plans. The expected ST-Ericsson savings will benefit ST’s consolidated results, starting in Q3 2012, through the completion of the savings plans by the end of 2013.

      “With this agreement, ST is one of very few companies to provide complete solutions based on a single application processing platform that delivers the features required by its customers and the whole ecosystem,” said Philippe Lambinet, ST’s Corporate Strategy Officer and Executive Vice President and General Manager of the Digital Sector. “By combining ST-Ericsson’s skills and deep knowledge of the smartphone and tablet business with ST’s strengths in IPs and consumer platforms, we now have capabilities that are second-to-none in mastering all of the key technologies necessary to serve the multi-screen society.”

      “This is a further major step forward in our ambition for undisputed leadership in multimedia convergence, one of the two pillars of our vision together with Sense and Power,” said Carlo Bozotti, president and CEO of STMicroelectronics. “By partnering with ST-Ericsson in such a critical and R&D-intensive domain, we are able to leverage our investments over a wider range of applications and market opportunities, while capturing significant synergies benefiting both ST-Ericsson and ST. Overall, the agreement announced today well positions ST and ST-Ericsson for future success in application processors. In addition, ST, as a shareholder of ST-Ericsson, will benefit from the joint venture’s new strategic plan and expected cost savings.”

      The closing of the deal is subject to completion of labor law related procedures and merger- control approvals, if applicable.

      EE Times Analysis: ST-Ericsson rescue plan underwhelms [April 24, 2012]

      The plan as laid out is for ST-Ericsson to be a developer of mobile device SoCs and firmware to create “platforms” based on a mix of home-grown and licensed-in IP blocks.

      Lamouche called the strategy ModApp indicating that ST-Ericsson would put together modem-plus-application processor platforms. To that end ST-Ericsson will continue to develop modem IP, which it considers its crown jewels, but the ARM-based application processor cores and about 500 jobs are being passed to STMicroelectronics. These are part of the 1,700 jobs being cut out of ST-Ericsson. We don’t know the exact number but Carlo Ferro, chief operating officer, said the application processor group represented several hundred jobs but by no means the majority of the 1,700 jobs being axed.

      … it seems inconceivable that STMicroelectronics shareholders could think it a good deal to carry ST-Ericsson for the next two years.

      Perhaps what we will see is the movement of certain technology development operations out of ST-Ericsson to create licensing opportunities, thereby allowing the remaining ModApp company to be sold off. But to have any value it has to continue to get design wins, must continue to lay off engineers and must continue to drive down cost.

      Q1 2012 Earnings Conference Call Remarks [STMicroelectronics, April 24, 2012]

      … The savings specifically related to the partnership will be achieved in two steps: 1) a transitional cost sharing model for the current generation of application processor; and 2) synergies related to a common ecosystem, which for us is ARMbased. In addition, royalties will be paid by ST-Ericsson to ST to integrate the next generation application processor into their ModAp platforms.

      Overall, this initiative is an important, first step in ST-Ericsson’s move towards leadership and improved financial returns.

      We will see measurable progress in reducing the quarterly operating losses at STEricsson in the second half of this year leading to a significant reduction in losses as we exit the year.

      Now let me give you additional details on the partnership announced with STEricsson for application processors which is part of our plans to advance our multimedia convergence strategy. It is very clear that delivering a similar experience across multiple screens is what service and content providers are looking for. So what might seem to be individual markets are actually very related markets as consumers expect their smart TV, car, smartphones and tablets to offer them the same experience.

      ST is building a unique and competitive advantage by unifying its application processor platforms. As we outlined yesterday in our press release, we are adding the wireless application processor know-how within ST-Ericsson to the extensive multimedia capabilities ST has already developed within its Digital Sector for Set top Boxes and TV.

      With respect to Wireless, total revenues, as expected, decreased significantly due to a drop in sales of new products at one of ST-Ericsson’s largest customers, in addition to the usual seasonal effect and to the continued decline of ST-Ericsson’s legacy products. In the first quarter, however, ST-Ericsson reached a milestone on the new product sales side as the NovaThorTM U8500 ModAp systems started to successfully ramp at Samsung and Sonywith smartphones from both now available on the market.

      STMicroelectronics’ CEO Discusses Q1 2012 Results – Earnings Call Transcript – Q&A part [Seeking Alpha, April 24, 2012]

      … the partnership with ST is based of course on a transfer of the application team from ST-Ericsson team to ST … also it’s based on the fact that we see now that the real opportunity to extract synergies from merging these two teams. So if the question is why not before, our consumer business was based on a proprietary microprocessor and today is based on the ARM platform. The ST-Ericsson application processor is also based on the ARM platform, as you know. So merging these two teams, we have the potential and we have the plan to extract significant synergies from the merging of the two activities.

      … of course, we also hope and we are confident that the ST-Ericsson can expand the customer base. I am very happy to see this new Galaxy phone from Samsung. It’s a great phone. Initially it was for the emerging market. Now, I understand it’s for all the markets. I saw phone in Europe now also. And of course, we also plan to fill these fabs with the new wireless customers. …

      … What ST transferred to the joint venture was a device that was called Mont-Blanc, that is now called U8500, and this device is exactly the same device that is now ramping in high volume production in one of the topline in Samsung. This was our contribution to the joint venture, and I think it was an important contribution. It is the fundamental part of the joint venture today. …

      In terms of the synergies, that we will exploit there is some positive synergies, sales opportunities and some synergies related to avoiding to do twice the similar things by unifying the resources, the teams between ST-Ericsson and ST, inside ST. We will avoid duplications, we will avoid doing things twice and will be a lot more efficient and clearly we’ll be able to save cost, internal cost inside ST, R&D cost but also cost of third-parties because if we have to do only one software boarding of the given platform, it saves a lot of money rather than to do it twice. So that’s pretty obvious and of course we will extract cost synergies.

      Now on the topline synergies, I want to say something which is the application processor market is estimated to be more than 2 billion units per year by 2015 and smartphones it’s already half of that bucket. So there is of course a great opportunity in smartphone base and to working together with ST-Ericsson of course will capture as much as we can in that particular half of the market.

      But the other half is where ST is strong, it’s consumer, its automotive, it’s industrials, it’s medical, there is a lot of applications for application processors and with this combination, we do intent to explore also topline opportunities. So that’s also part of our strategy and that’s a very important reason why we are unifying our single platforms in all the market, not on wireless, not only set top boxes, but across all segments.

      STMicroelectronics Reports 2012 First Quarter Financial Results [STMicroelectronics press release, April 23, 2012]

      Q1 2012 – Product and Technology Highlights

      ST-Ericsson

      • Products
        • Announced at Mobile World Congress, the new NovaThor™ L8540 is an LTE/HSPA+/TD-HSPA-enabled integrated smartphone platform with the powerful application processor and modem integrated on a single die, and is scheduled to sample to customers in the second half 2012.
        • Unveiled the CG2905, the industry’s first connectivity platform solution with simultaneous support for GPS and GLONASS technology, Bluetooth and FM Radio all integrated on a single 40nm device.
        • Introduced first fully integrated wireless charger for mobile phones with the PM2020.
      • Customers
        • Samsung is now a customer of the ST-Ericsson NovaThor™ platform. The new Samsung GALAXY S Advance Android-powered smartphone uses the ST-Ericsson NovaThor™ U8500system.
        • Xperia™ P, Xperia™ U, and Xperia™ sola are the first three smartphones by Sony Mobile Communications to use the NovaThor U8500 ModApsystem, combining application processing, modem and connectivity.
        • Thor™ M5780 HSPA+ modem powers the next-generation Panasonic Elugasmartphone.
        • Ontim WP8500 tablet to be the first commercially available Android-based tablet using the NovaThor U8500 system.
      • Partners/technology
        • Selected fully depleted silicon on insulator (FD-SOI) technology for use in future mobile platforms, leveraging ST technology based on Soitec SOI, which will enable enhanced performance from the ST-Ericsson NovaThor™ platform at much lower battery usage – as much as 35 percent lower power consumption at maximum performance.
        • Continued cooperation with metaio, reaching another milestone in supporting metaio’s new 3D object tracking technology.
        • Joined the W3C Core Mobile Web Platform Community Group kicked off by Facebook.
        • SRS Labs has made their TruMedia audio processing technology available on the ST-Ericsson Snowball development platform.

      ST-Ericsson Complete LTE Platform & Technical Demos – MWC2012 [ARMflix, March 2, 2012]

      Gerard Cronin from ST-Ericsson shows us their newly launched mobile devices – inlcuding Sony Xperia U & P, Samsung Galaxy S Advance – then discusses and demos the next generation complete NovaThor LTE platform.

      ST-Ericsson Clear market strategy - smartphone volumes - tablet growth -- 31-Jan-2012

      ST-Ericsson Clear market strategy -- 31-Jan-2012
      Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

      [20:56] But what is also clear which segments of those markets we intend to grab. This chart is illustrating actually the growth that we are projecting between 2012 and 2014 in terms of units for the smartphone market. … dividing into four segments from the entry to the premium. The largest segments are the high-end and mid market, and that is clearly where we want to focus, without exiting fully the entry market. But clearly our mainstream focus will be on the high and the mid. If we can tactically address the premium we will do but it will not be the basis of our mainstream strategy. If we can tactically address the entry we will do but it will not be the basis of our strategy. Our strategy will be focused on the mid and the high-end.

      Why and how we will do that? We will do that via one initiative which is our unique capability, I will show that later on, to integrate the two critical silicon engines, software engines that are powering smartphone and tablet applications. The application processor and the modems. Our critical value add, our differentiating factor is our unique capability to integrate those functions into one chip. This is exactly what we want to do. [22:37]

      ST-Ericsson Focused portfolio approach -- 31-Jan-2012
      Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

      [28:02] … that is what has been shown already before – the focus. The U8500 is clearly our battle horse for the coming months and weeks, and quarters. Shipping in volume, with some products, at key customers. The first product that we would like to announce is this one today: U8520 which is in fact an extension of U8500. It is a lower cost, optimized version. Basically we are reusing all the software and legacy of the U8500. …

      What we would like to announce today which is brand new: the first ModAp from the joint venture [L8540]. The first piece of silicon and the first software package built out of those two platforms: the A9540 application processor and the M7400 LTE modem. … this is the first ModAp the JV is going to bring on the market before the end of the year [also using 28nm FD-SOI]. …

      [From the press release (see much further below): The NovaThor L8540 integrates a dual-core 1.85GHz ARM Cortex-A9 processor, a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. Thanks to its ultra-low voltage operating mode the NovaThor L8540 extends battery life for typical smartphone usage by up to 30% compared to platforms in the market today. … scheduled to sample to customers in Q3 2012.]

      This product will be also complemented by two different flavors:
      – one, which is a low-cost version of this one to address the lower tier of the market, and to address lower price point phones; and
      – another one, which is a boosted version in [using 28nm FD-SOI] terms of performance and power consumption.

      So the strategy is really to simplify our roadmap. To develop not too many products, to develop extensively and efficiently one platform and to try to refine it, and to extend our range of products by different flavors to it. [30:20]

      [33:21] As I said before:
      – we will derive one version of this product, which we are not announcing today (we will announce it later on), which will be a low cost, streamed down version, simple technology to address the lower part of the market; and in parallel
      – we will also try to boost the performance of this platform with a new technology feature called FD-SOI … in order to address a different segment of the market, which is the highest performance area of the market, or the lower power consumption part of the market. [34:00]

      ST-Ericsson Differentiation through integration -- 31-Jan-2012
      Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

      [34:15] Our know-how is not only to be able to bring to the market high-performance application processor, not only to be able to bring to the market high-performance modems, but also—essentially—to bring them together. In another form of what we call ModAps, integrated solution of modem and application processor. Why we do that? To save cost. For example we have put here, on this chart what our integrated platform brings to the customer, to the product. In terms of power saving, in terms of size saving, compared to a dual chip solution.

      It is bringing 10% power improvement, 15% size saving (which obviously in smartphone is something you want to do), 20% less components (so it means 20% less BOM). Of course that is exactly what our customers want, and by definition less workers.

      Why do I insist on that? Because I believe there is only two companies in the industry today which are capable to bring these kind of technology on the market, and we are one of the two. [35:33]

      Important note: With ModAp as one of the key differentiators the premium and somewhat even the high performance markets will be served with matching of the ST-Ericsson’s leading edge modem chips to the leading edge products of the application processor vendors as seen on the following slide of the briefing presentation.

      Now see first the information related to the Thor M7400 modem:

      “Our high-speed Thor™ modem revenue grew more than 20 percent sequentially as new HSPA+ phones continued to ramp in the market. Also in the quarter [i.e. in Q2 CY2011] we delivered first samples of our Thor M7400 LTE modem
      From: ST-ERICSSON REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS [July 20, 2011]

      ST-Ericsson Thor M7400 -- 31-Jan-2012
      Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

      [36:20] … you need the bricks that are extremely performing, extremely high-level. We are proud to have today probably the most brilliant product on the market. We need to bring it to the market now. This will be done this year, before the end of the year. We’ve got already an award at CES for this product.

      This is our latest LTE M7400 modem. With revolutionary architecture, meaning that we’ve decided years ago to start from a blank piece of paper and to rewrite totally what it takes to do a modem capable to have a global coverage up to 8 bands. So we are going to be ready to go forward for the next 10 years with this type of technology. Those are the critical elements that are going to be the characteristics of this product.

      Just to give you one information. And again, coming from a different industry you will understand why I am insisting on that.

      This modem is less than 50 mm2, very small. 7 mm by 7 mm piece of silicon. It contains 10 million lines of code. Why do I mention the use of this number? I will compare this number to another number which for me was before this astonishing.

      The largest supercomputer in Europe, #5 in the world, designed to manage in parallel 100 thousand processors, delivering the most powerful engine to the market in Europe 2 years ago, was powered by a middleware that comprised 1 million lines of code. This piece of silicion, 7 [mm] by 7 [mm] contains 10 millions.

      Just to calibrate you. Just to make you understand why you need incredible R&D power, incredible innovation capabilities, but incredible sense of delivery also to bring this type of performance to the market. We will do that. Takes a bit of time, takes a lot of energy, sometimes it takes some delays unfortunately, but we will bring it to the market. We are committed to do so. [39:14]

      THOR™ M7400 LTE AND HSPA+ [ST-Ericsson, excerpted on March 12, 2012]

      Paves the way for global LTE devices
      The Thor™ M7400 is a new generation of multimode mobile broadband modem. It supports the latest LTE, HSPA+ Dual Carrier and TD technologies. The small form factor and high power efficiency of the M7400 enable slim form factor smartphones, tablets and other mobile broadband enabled devices. The advanced multimode RF design offers new level of flexibility to support regional LTE FDD/TDD/HSPA bands in Asia, Europe and North America in combination with global HSPA/EDGE.
      A breakthrough in modem architecture delivers an optimum combination of hardware acceleration, for lowest power consumption, and flexible execution in software allowing feature and performance enhancements in existing hardware.
      Equipped with the latest communication interfaces it enables efficient integration between application processor and modem, including memory-less modem design when combining with an application processor.
      HIGHLIGHTS
      Truly global
        • LTE FDD/TDD, HSPA+, TD-SCDMA, EDGE
        • Radio supporting up to 8 LTE/WCDMA/GSM bands.
          A streamlined modem
        • Smallest two-chip thinmodem solution
        • Power efficient architecture
        • Highly integrated radio solution
          For all devices
        • Interfaces for data devices and smartphone application processors
        • Memory-less modem design possible when combined with an application processor
        • Complete and pre-tested reference design

      FD-SOI: A process booster for http://blog.stericsson.com/blog/2012/04/st-ericsson-general/fd-soi-a-process-booster-for-st-ericssons-next-generation-novathor-part-1/ST-Ericsson’s next generation NovaThor, Part 1 [ST-Ericsson Technology Blog, April 17, 2012]

      With the recent evolution in smartphone capabilities consumer expectations are rising fast. Ultra-fast multicore Gigahertz processors, stunning 3D graphics, full HD multimedia and high-speed broadband connectivity have become the norm for high-end devices. Consumers expect these features to be delivered in a device that is slim, light and can last for at least as long as their previous phones did. For our customers, the product designers, this translates into requirements for delivering high performance at low power in a cost effective manner. Fully Depleted Silicon On Insulator – or FD-SOI – is a technology that addresses exactly these requirements.

      At Mobile World Congress, our CEO Didier Lamouche confirmed during his speech that our next generation NovaThor platform L8540 will be using 28nm FD-SOI technology.

      FD-SOI is a technology that is available for design today and will allow existing designs in 28nm to benefit today already from significant improvements in performance and power. FD-SOI solves – with less process complexity – scaling, leakage and variability issues to further shrink CMOS technology beyond 28nm.

      FD-SOI, like FinFET, is a technology that was initially planned for 20nm nodes and below to overcome traditional bulk CMOS scaling limitations such as high leakage and device variability. However, unlike FinFET, FD-SOI process remains a low-complexity planar process very similar to the traditional CMOS bulk. This allows for a faster process development and ramp-up and an easier design porting for existing designs. The strong collaboration between ST-Ericsson, STMicroelectronics, Leti and Soitec allows us to already benefit in 28nm from the added value of FD-SOI. The three key benefits realized are leading performance, competitive speed/leakage trade-offs, and optimized power efficiency. This post looks at the performance aspectsand a later post will look at the other two benefits.

      Leading-edge performance across a wide voltage range

      The graph below compares the maximum frequency achievable for a particular critical path of an ARM Cortex™-A9 CPU core implementation, versus the supply voltage Vdd, for a slow corner process (SS) and a worst case temperature.

      Each curve represents a specific 28nm process offer.

      • 28HP-LVT is a mobile high performance bulk CMOSprocess. Targeting high CPU performance mobile applications , these processes are derived from fast process flavors with very thin gate oxide and therefore have a limited Vdd overdrive capability (~1.0V) for reliability reasons
      • 28LP-LVT is a low power bulk CMOSprocess. Traditionally used for low power mobile applications, LP processes are based on thicker transistor gate oxide supporting a higher voltage overdrive (up to 1.3V).
      • 28FDSOI-LVT is the 28nm FD-SOI process developed by STMicroelectronics. FD-SOI uses a similar gate structure as 28LP, it can also sustain a 1.3V overdrive.

      In all process, only low voltage threshold (LVT) transistors are considered. These are the one giving the highest speed performance.

      Performance comparison of 28nm technologies

      Performance comparison of 28nm technologies

      1. First observation is that FD-SOI at nominal voltages (0.9V for HP, 1.0V for both LP and FD-SOI) gives similar peak performance to HP processes and more than 35% performance improvement compared to LP at same Vdd.
      2. Furthermore, higher Vdd tolerance allows for an extra performance boost in FD-SOI that is not possible with HP processes, resulting in better overall peak performance
      3. At low operating voltages such as Vdd=0.6V, the LP process is either not functional or gives low performance. FD-SOI is equivalent or better than the HP process – but with a much lower leakage and dynamic power consumptionas we will see in a later post.
      4. Thanks to lower process variability than any bulk CMOS process, FD-SOI allows even lower operating voltages (down to 0.5V) at frequencies that are useful for non-CPU intensive processes (200MHz-300MHz) e.g. Hardware accelerated audio or video playback.

      So, over a large Vdd range (from 0.5V up to 1.3V), FD-SOI comprehensively outperforms existing bulk CMOS processes dedicated to mobile applications. This extra performance gain can be used either to increase peak performance or to operate at a lower Vdd for the same performance, saving dynamic power.

      More technical information: Planar fully depleted silicon technology to design competitive SOC at 28nm and beyond [STMicroelectronics FD-SOI whitepaper, Feb 23, 2012]

      ABSTRACT
      This document considers the challenges to obtain competitive silicon technology for the upcoming generation of System-On-Chip ICs. It suggests planar fully depleted technology deserves serious interest. After outlining some implementation choices, a number of circuit-level benchmark results as well as some important design aspects are presented. It is found that this technology combines high performance, power efficiency and cost-effectiveness, which makes it a very attractive candidate to serve the needs of mobile and consumer multimedia SOCs starting at the 28nm node and scalable down to 14nm.

      6. Perspectives

      6.1. 28nm

      With the 28nm planar FD technology, on top of preparing the work for 20nm where the kind of power/performance tradeoff enabled by planar FD will be key, we are already able to demonstrate very attractive results. We expect to sign-off designs breaking the 2GHz barrier under worst-case conditions, in a power-efficient and cost-efficient way. For lower
      performance targets, there is also the opportunity to design ultra-low-power chips that can fulfill their functional specifications using a very low Vdd, for example in the 0.6-0.8V range.

      The Process Design Kit (PDK) is available, targeting the technology to be open for risk production by mid-2012.

      6.2. 20nm

      We intend to scale our planar FD technology to 20nm, introducing a number of improvements to continue pushing the performance and retain a low power consumption. The objective is to bring up a solution that will improve on what mobile-optimized planar bulk CMOS will achieve, and will be extremely competitive vs. potential FinFET-based approaches
      for SOC – while keeping a simple and cost-efficient approach. The design rules will be compatible with 20nm bulk CMOS. This technology will bridge the gap to 14nm and provide an interesting alternative to the cost and complexity of introducing Extreme-UV and FinFET structures.

      Evaluation SPICE models are available, and full PDK is scheduled by end of 2012, with risk production for 13Q3.

      6.3. 14nm

      Based on the assessments we have performed, we are confident that the planar FD technology is shrinkable to 14nm. Silicon and buried oxide thickness will need to be reduced to within limits that wafer manufacturers and CMOS process technology can handle.

      7. CONCLUSION
      The findings exposed in this document indicate planar FD is a promising technology for modern mobile and consumer multimedia chips. It combines high performance and low power consumption, complemented by an excellent responsiveness to power management design techniques. The fabrication process is comparatively simple and is a low-risk evolution from conventional planar bulk CMOS – and there is little disruption at design level, too.

      At 28nm, we find that planar FD more than matches the peak performance of “G”-type technology, at the cost and complexity of a low-power type technology, with better power efficiency across use cases than any of the conventional bulk CMOS flavor.

      Looking further, for 20nm and 14nm, we believe planar FD will be extremely competitive with respect to alternative approaches in terms of performance and power, while being both simpler and more suited to low-power design techniques. In short, a better choice for the type of SOC we offer.

      Interview With ST-Ericsson’s Chief Chip Architect: SOCs on 28nm FD-SOI – When, Why and How [ASN #19 – FD-SOI INDUSTRIALIZATION (ST, ST-ERICSSON, SOITEC, LETI, UC BERKELEY), April 6, 2012]

      ST-Ericsson’s Chief Chip Architect Louis Tannyeres talks with ASN about the move to 28nm FD-SOI for smartphones and tablet SOCs.

      FD-SOI is a technology that is available for design today and will allow existing designs in 28nm to benefit today already from significant improvements in performance and power. FD-SOI solves – with less process complexity – scaling, leakage and variability issues to further shrink CMOS technology beyond 28nm.

      True market disruptions are only understood after the fact. We believe FD-SOI is such a disruption and a truely differentiated solution. There is a real opportunity for a FD-SOI 28nm solution and then 20nm as a key technology differentiator.  Our customers have reacted  favorably to hearing that we will be enabling FD-SOI technology in our next generation of products. And since we are enabling this technology in STMicroelectronics’ foundries, we have also minimized our risk with respect to market adoption trends.

      28nm planar FD manufacturing technology has a lot of commonalities with traditional 28nm Low-Power CMOS technology and STMicroelectronics’ strategy has been to reuse as much as possible the 28nm low-power bulk CMOS process. The Back-End part of the process is a direct copy of the 28nm bulk technology. The Front-End part of the process also relies in majority on a direct re-use of equivalent process modules from the bulk technology. Only a few steps have been optimized, added or removed. Overall, the Back-End is 100% identical to the traditional 28nm bulk low-power CMOS process, and the Front-End of Line (FEOL) has 80% in common with that same process.

      FD-SOI will be introduced into next generation products from ST-Ericsson. At this time, our first 28nm FD-SOI products are scheduled to tape out in Q3 2012 with production start anticipated in 2013.

      See also:
      Important News Comes Out of Recent FD-SOI Workshop [Advanced Substrate News, April 20, 2012]
      The End Of CMOS [SperlingMediaGroup YouTube channel, Dec 10, 2011]

      Steve Longoria, senior vice president of Soitec, talks with System-Level Design (www sldcommunity com) about why silicon on insulator (SOI) has suddenly become essential to semiconductor manufacturing and what it will mean for Moore’s Law.

      Soitec: Wafer Roadmap for Fully Depleted Planar and 3D/FinFET [Steve Longoria, Senior VP of Worldwide Business Development at Soitec on the Advanced Substrate News, April 20, 2012], the related Soitec press releases are: Soitec outlines fully depleted product roadmap for advanced planar and three-dimensional transistors [April 16, 2012] and Soitec provides affordable paths to higher performance, lower-power processors for mobile and consumer devices [April 16, 2012]
      Considerations for Bulk CMOS to FD-SOI Design Porting – Key Excerpts [Advanced Substrate News, Dec 5, 2011]
      Archive of 32nm SOI [Advanced Substrate News] for the state-of-the-art in the “classic” (i.e. partially depleted) SOI
      ST: FD-SOI for Competitive SOCs at 28nm and Beyond [Thomas Skotnicki, Advanced Devices Program Director at STMicroelectronics on Advanced Substrate News, Nov 18, 2011]

      In a mobile world, high-performance must go hand-in-hand with low-operation Vdd and low stand-by leakage. That requires different technologies. As we approach the 20/22nm node and beyond, traditional planar-bulk technologies cannot meet these requirements. The choice comes down to either a planar fully-depleted (FD) SOI solution or a FinFET solution. At STMicroelectronics, we call our flavor of planar FD-SOI UTBB, for ultra-thin body & box. As such, it leverages SOI wafers with both ultra-thin top silicon and ultra-thin buried oxide (BOX). Where more practical, we use a hybrid SOI/bulk configuration, wherein certain devices are placed in the bulk silicon that has been exposed by etching back the insulating BOX layer.

      ST has been working on FD-SOI for over 10 years. We have research programs or partnerships on 3 sites: Crolles, Leti, and IBM Albany NanoTech. We have collaborated with Soitec for wafer supply.

      The key technology elements for UTBB have been demonstrated.

      The move from R&D to an industrial process of 28nm FD-SOI technology is for us (and for our partners) an efficient and straightforward response to the world-wide competition. The extension of FD-SOI towards the 20nm and 14nm nodes is also in preparation with new boosters to further increase the performance growth rate.

      UTBB FD-SOI promises to give STMicroelectronics a significant edge in both the near term and for years to come.

      Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

      [39:25] For the 8540 platform we have two ideas. One is to take down the cost, and one is to boost the performance. … to boost the performance in terms of power and speed because we need to get differentiated. The key differentiating factors of this joint venture to me are two: ST and Ericsson. Ericsson is the #1 company in the world when it comes to network technology and ST because it is one of the top 6 semiconductor companies in the world. We absolutely need to exploit that in order to beat the competition. None of our competitors have these abilities. All of our competitors, not most of them, but all of them are standard companies exploiting the same process, coming from the same place, coming from the same vendor. How can you differentiate when you are doing that? We absolutely need to differentiate this time. Which is the capability we have, to exploit the strength of our shareholder. This is one.

      We will bring to the market, and we will bring the demonstration before the end of the year an FD-SOI flavor, 8540 FD-SOI version that will demonstrate the following capability.

      ST-Ericsson Differentiation with FD-SOI Technology -- 31-Jan-2012

      Why do we want to use FD-SOI?

      … FD-SOI means Fully Depleted Silicon On Insulator technology. This is a silicon technology which is unique. Silicon on insulator means you use silicon substrates which are actually composed of six substrates (that you will not see here) with a thin layer of oxide and on top of it a thin layer of silicon. What it does, it provides perfect isolation. … Normally with the classical processes from foundries you start only with six layers of silicon. In this case we will start the silicon process with this sandwich. These six layers of silicon, the oxide and then a very thin layer of silicon on top of it on which you are going to build your active element, the transistor.  These technologies are running for a while. IBM is using it in the server since very long time for performance reason.

      [i.e. partially depleted SOI only: e.g. AMD Bulldozer on 32nm SOI, Microsoft Xbox 360 by IBM etc. for the latest. IBM launched SOI in Fishkill back in 1998. IBM, of course, has its own successful SOI foundry business, and owns the high-end gaming market, fabbing SOI-based chips for the big three: in addition to Microsoft Xbox Sony PS3 and Nintendo Wii (and the upcoming Wii U) as well. AMD followed with 130nm SOI out of Dresden in 2001. Singapore – which was first Chartered – started turning out 90nm SOI chips for IBM back in 2004, and adopted AMD’s highly touted Automation Precision Manufacturing (APM) in 2005. GlobalFoundries has been turning out 32nm SOI chips since June ’11 and at GlobalFoundries’ “Fab 8″ in upstate New York, based on IBM’s latest, 32nm SOI chip technology since January’12.]

      This is known. It has not been used yet in the mobile space for one reason, cost and complexity of the technology.

      Why can’t we use it today?

      Because of those two letters: FD. FD means fully depleted. It means we have been able with our partner ST, and their partners, to come to such a thin layer of active silicon on top of the thin layer of oxide that it provides us two things:

      1. Because of this layer is so thin you can much more easily isolate the transistor one from each other. The process is much simpler which removes the cost of SOI.
      2. Because this layer is so thin the transistor you create is naturally pinched, closed. When you put the metal gates on top of the silicon the transistor is closed. No current is flowing between the two. What that means is that you don’t need to impose an electrical signal on the gates to close the transistor. So it means you save power. In a sleep mode zero consumption at all.

      This is one of the first time in my life that I see that all ingredients as put together result only in benefits and not in penalty. Cost-wise we have about the same cost as the normal process. Process-wise simpler. Performance-wise this is what you get [see the above slide]. At 0.6V twice the performance. 35% less power dissipation. [on the same node]

      And finally: why we want to use that?

      Because the world needs to go fully depleted. … The target solution is extremely complex in terms of cost. It is not fitting for the mobile space. It is not fitting for devices that you want to sell below 10 or 20 dollars. Absolutely not. This solution is fittingWe are the only one to have this one thanks to FD technology and as soon as we ramp up the volume and will have a proprietary foundry [ST-Ericsson has a 300mm foundry which is just down the road from the special wafer – called FD-2D – supplier Soitec in Grenoble] to fullfill the volume requirements we are going to demonstrate that. We already have silicon on test vehicle. We are going to demonstrate that before the end of the year, on the base of the 8540 product. …

      What does it give to a telco?

      4 hours more high-speed browsing, 2.5 hours more HD video playback, 2 hours more HD video recording, and of course less power dissipation, longer battery etc. … We are the only one to have this technology today. We are at least 2 years before anybody else. And we can compete with the companies I told you before which have not yet demonstrated that 3D fully depleted technology that they want to put up the market, [put already] for PC and server market, [but] fitting the mobility market [an obvious reference to Intel]. … [46:10]

      image
      Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

      … stabilization means stop bleeding …

      So from the application processor point of view the company is abandoning the premium/high segment of the market which had been the kind of flagship for the future before, as well as the entry segment which had also been figuring quite high on their priority list during the second half of 2011:

      Will ST-Ericsson’s New Product Programme Do The Trick? [July 28, 2011]

      Currently ST-Ericsson is moving its product line onto 45nm and is sampling three 45nm products – its 8500 platform for smartphones, its 4500 platform which is the lower-end version of the 8500, and its CG2900Bluetooth/GPS/FM combo modem.

      “We shipped the 8500 in pre-production quantities in Q2 and it will be ramping up at a number of customers this year,” Gerard Cronin, STE’s head of marketing, told me yesterday, “we have engagements on the 8500 with five out of the top ten handset manufacturers.”

      Before the end of this year, ST-Ericsson intends to sample its first 32nm device, the A9540 application processor based on Cortex A-9 which is the upgrade of the 8500 with 50% higher speed.

      Early in 2012 it intends to sample its first 28nm device – the A9600 based on the Cortex A-15.

      Asked from which foundry ST-Ericsson hopes to get 28nm from, Cronin said ST-Ericsson is part of the Globalfoundries alliance.

      However, according to Mike Bryant, CTO of Future Horizons, talking at IFS 2011 earlier this month, GloFo’s 28nm process in Dresden is running with almost zero yield.

      ST Ericsson plants center in Silicon Valley [Sept 13, 2011]

      ST Ericsson announced it has opened a small technical office in Silicon Valley as it scrambles to get ahead of the curve in the hyper competitive market for smartphone and tablet chips. It demoed its current HSPA+ products running Android here and talked about plans for LTE chips and support for Windows Phone software in the coming year.

      At the launch, ST Ericsson demoed its U8500 integrated applications processor and HSPA+ baseband running on a new board geared for software developers. The chip supported stereo 3-D graphics, 1080-progressive video playback, games with motion sensors and a browser supporting augmented reality.

      The processor uses a dual-core ARM Cortex A9 with Mali 400 graphics. In demos it supported Symbian and the Gingerbread and Honeycomb versions of Android.

      The company does not have demo-ready versions of its next-generation discrete LTE baseband [the M7400] and application processor [the A9540] announced in February and slated for production in mid-2012. The schedule is behind that of rival Qualcomm which is expected to supply the first LTE handsets. However, the ST Ericsson chip will support eight LTE spectrum bands on a single RF transceiver.

      ST Ericsson has taped out a dual-core ARM Cortex A-15 set to ship in 2012 [the A9600]. It will outgun rivals including the Omap 5 from Texas Instruments because the STE chip uses the Imagination Rogue graphics core, said Gilles Delfassy, chief executive of ST Ericsson and former head of TI’s wireless business unit. Due to use of a new vector-processing architecture, the chip should also have smaller size, cost and power consumption than its rivals, he added.

      In software, ST Ericsson is playing catch up with the shift by Nokia, a lead customer, from Symbian to Windows Phone. It does not expect to support Nokia’s first Windows Phone 7 handsets, but it has put a team in place to support Windows Phone 8 on its chips.

      “We have a road map which is very aggressive, but the key question is will we deliver on it on time,” Delfassy said.

      International Data Corp. analyst Mario Morales said smartphone makers want alternatives to integrated chips from Qualcomm, and are waiting on ST Ericsson to execute on its road map.

      To that end, Delfassy said he has replaced some engineers in ST Ericsson and brought on two executives with strength in product execution. One is a senior vice president from the former Infineon wireless group who worked closely with Apple; another is a former Sony Ericsson executive who has supervised groups of more than a thousand engineers.

      ST Ericsson has also simplified its product portfolio, pruning five modem technologies down to just one [the Thor M7400 modem]. It was the first company to deliver a 21 Mbit/second HSPA+ modem [the Thor M5780 modem], Delfassy said.

      So far ST Ericsson is not planning any quad-core products despite the fact rivals Nvidia and Qualcomm have announced plans for such parts. “We aim to be leaders in apps processors, but there is a big debate whether quad core is a case of diminishing returns,” Delfassy said.

      More information on this past strategy is available in my post:
      ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [Nov 3, 2011]

      In fact what remains out of that is the following:

      ST-Ericsson NovaThor U9500 (Nova A9500)
      45nm
      2 x ARM Cortex A9 @ 1.2GHz
      ARM Mali-400 MP1
      1 x 32-bit LPDDR2
      Now
      (Nova A9500 in production since Q3 2011)
      ST-Ericsson NovaThor U8500
      45nm
      2 x ARM Cortex A9 @ 1.0GHz
      ARM Mali-400 MP1
      1 x 32-bit LPDDR2
      Now (pre-production quantities in Q2  2011)

      while the real changes were happening in the planned SoCs for the higher end of the market, and ST-Microelectronics is to take now the decision about the timing:

      ST-Ericsson NovaThor LP9600 (Nova A9600)
      28nm
      2 x ARM Cortex-A15 @ 2.5GHz
      IMG PowerVR Series 6 (Rogue)
      Dual Memory
      (Nova A9600:
      2H
      2012 [???])
      ST-Ericsson NovaThor L9540 (Nova A9540)
      32nm
      2 x ARM Cortex A9 @ 1.85GHz
      IMG PowerVR Series 5
      2 x 32-bit LPDDR2
      (Nova A9540:
      1H 2012
      [???])

      ST-Ericson L9540 1.85Ghz ARM Cortex-A9 [Charbax YouTube channel, March 1, 2012]

      ST-Ericsson demonstrates their new L9540 1.85Ghz ARM Cortex-A9 Dual-core processor with the SGX544 GPU. They show that it can be cranked at up to 2.2Ghz and it can also automatically be down-clocked to 400Mhz when not much CPU performance is needed when for example tasks like video-playback are offloaded to another part of the System on Chip.
      Important note: With the last two application processors still on the company’s roadmap the product availabilities are unknown now, especially that of the flagship A9600 which should be repositioned (at least in time) in lieu of the announced change of moving away from the premium segment of the smartphone market as per the below announcement.

      What the company announced on MWC 2012 instead is a new part, the Novathor L8540 AP+Modem integrated SoC on a single die with the following specification:

      NOVATHOR™ L8540 [ST-Ericsson, excerpted on March 12, 2012]

      The NovaThor™ L8540 builds on the NovaThor L9540 to combine a state of the art application processor with an LTE/HSPA+/TD-SCDMA multimode modem in a single die. The platform incorporates a dual-core CPU with a powerful graphics engine, an LTE multimode modem and a full suite of connectivity in a high-performance, low-power and size and cost-optimized solution. With a small footprint, very low bill of materials and support for up to eight bands in a flexible radio solution the NovaThor L8540 further enables widespread global adoption of LTE multimode smartphones.
      FEATURES
      • Full HD 1080p camcorder, multiple codecs supported (H264 HP, VC-1, MPEG-4)
      • 3D HD video capture and display
      • High-resolution, touchscreen display support up to WUXGA
      • Simultaneous dual display support up to dual qHD
      • High-performance 3D graphics
      • Dual camera support up to 20 Mpixel and 5 Mpixel
      • Wi-Fi, Bluetooth, GNSS (GPS+GLONASS), FM and NFC enabled platform
      • Built-in USB 2.0, HDMI out
      • Support for major operating systems
      • Optional support for mobile TV standards
      TELECOM
      • LTE FDD/TDD, HSPA+, TD-SCDMA, EDGE
      • Radio supporting up to 8 LTE/WCDMA/GSM bands.
      • Power efficient architecture
      • Highly integrated radio solution
      TECHNOLOGY
      • Highly efficient, low-power ARM® dual Cortex™- A9 processor clocked at up to 1.85Ghz
      • Dual multimedia DSP for low-power, flexible media processing
      • High-bandwidth Dual LP-DDR2 interface
      • Imagination Technologies’ POWERVR™ SGX544 GPU
      • Unique audio architecture with a wide range of audio codecs supported
      • Advanced power saving architecture enabling class-leading audio and video playback time
      BLOCK DIAGRAM

      image

      Such an announcement when nothing has been announced regarding the product availability of the NovaThor L9540 two-chip SoC solution (announced a year ago) while already a single die solution based on that, the NovaThor L8540 has been announced, is quite remarkable.

      Let’s take first a look at the announcement text for some clues explaining that:

      ST-ERICSSON ANNOUNCES NEW HIGHLY INTEGRATED LTE NOVATHOR PLATFORM [ST-Ericsson press release, Feb 28, 2012]

      NovaThor L8540 integrates Thor LTE technology with powerful dual-core application processor to deliver extraordinary multimedia performance
      Barcelona, February 28, 2012 – ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today the latest addition to its integrated smartphone and tablet platform portfolio. The NovaThor™ L8540 is an LTE/HSPA+/TD-HSPA-enabled integrated smartphone platform with the powerful application processor and modem integrated on a single die.
      “By adding the new NovaThor L8540 platform to our portfolio of highly integrated smartphone and tablet solutions, the L8540 takes integration of LTE platforms to the next level,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “By integrating the powerful dual-core application processor with our industry-leading LTE multimode modem we bring further size, bill of materials and power consumption savings to our customers. Consumers of next generation smartphones powered by the NovaThor L8540 will benefit from compact, power efficient devices that deliver an amazing multimedia experience.”
      The NovaThor L8540 integrates a dual-core 1.85GHz ARM Cortex-A9 processor, a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. Thanks to its ultra-low voltage operating mode the NovaThor L8540 extends battery life for typical smartphone usage by up to 30% compared to platforms in the market today.
      The NovaThor L8540 will provide extraordinary multimedia performance in an integrated solution, supporting 1080p video encoding and playback at up to 60 frames per second, 1080p 3D camcorder functionality, support for displays up to WUXGA (1920×1200) at 60 frames per second and support for cameras up to 20 megapixels.
      The complete platform includes pre-integrated connectivity with support for Bluetooth, GNSS (GPS+ GLONASS), FM, WLAN, WiFi Direct and NFC. With the recently released ST-Ericsson connectivity solutions, CG2905 and CW1250, the platform comes optimized for wireless radio co-existence and low power consumption.
      With support for up to eight LTE/HSPA/TD-SCDMA/GSM bands in a flexible and compact radio solution, the NovaThor L8540 addresses the need for a cost effective solution for widespread global adoption of LTE multimode smartphones.
      The NovaThor L9540 is being demonstrated by ST-Ericsson at Mobile World Congress in Barcelona. The NovaThor L8540 is scheduled to sample to customers in Q3 2012.
      Note to Editors
      The NovaThor family combines advanced application processing, a high speed mobile broadband modem and a full connectivity suite in a complete platform. The NovaThor L8540 builds on the NovaThor L9540 platform, which combines the Nova™ A9540 application processor and the Thor™ M7400 LTE multimode modem, and which has been sampling to lead customers since Q4 2011. The Nova A9540 is ST-Ericsson’s second generation application processor following the Nova A9500 which is in production since Q3 2011.
      With an extremely high level of software and hardware compatibilitybetween the generations, our customers will be able to quickly bring NovaThor L9540 and L8540-based devices to market.

      That is by the new focused portfolio approach ST-Ericsson so far has declared a fairly strong direction of aiming at the mainstream market of 2013-2014 by providing the most cost-effective, fully integrated and single die solution on the market. Moreover, due to “extremely high level of software and hardware compatibilitybetween … NovaThor L9540 and L8540” the leading smartphone vendors with a long-term view of the market could already launch their respective strategic products in 2012.

      So, what to expect in a month or so, and from which vendors?

      ST-Ericsson readies revamp, soon a takeover target (Reuters, March 14, 2012)

      ST-Ericsson is preparing to unveil a major operations revamp within two weeks, placing the troubled mobile chip venture on track for a takeover by a peer or competitor that would create a formidable rival to Qualcomm Inc.

      ST-Ericsson, a 50-50 joint venture of Sweden’s Ericsson and France’s STMicroelectronics, is seen as a “strategic asset” for potential buyers. Those could include Advanced Micro Devices Inc, Nvidia Corp, Intel Corp and Texas Instruments Inc, three sources familiar with the situation told Reuters.

      “It is the only answer to Qualcomm,” one of the sources said. “On the patent side, they are the one company that you go, ‘That makes sense.'”

      Potential suitors will likely drag out their courtship over a year or two, waiting for ST-Ericsson to first show signs of a turnaround under new Chief Executive Didier Lamouche, a restructuring expert hired late last year.

      Lamouche is due to unveil by the end of March a restructuring planthat is set to include site closures around the world and major layoffs to lower costs. The new strategy could also include seeking a partner for application processors.

      ST-Ericsson NovaThor chipsets offer one of the few integrated alternatives to Qualcomm’s market-leading Snapdragon.

      “The holy grail is to sell an integrated modem with an application processor into mainstream smartphones,” said analyst John Jackson from research firm CCS Insight.

      The current structure of ST-Ericsson would pose several challenges for a potential buyer, the sources said. For example, the business is tightly linked to STMicro’s products, particularly for its upcoming “FD-SOI” technology, which analysts expect to be a game-changer at the market’s top end.

      The technology, which brings significant power savings, has been seen as too expensive for phones, but last month ST-Ericsson promised to deliver FD-SOI chipsets — using STMicro technology in partnership with Soitec SA — for manufacturing clients to try out in smartphones this year.

      And Ericsson holds most of the venture’s telecom patents and would be a tough deal negotiator, one of the sources said.

      When Ericsson exited from a similar 50-50 cellphone venture, Sony Ericsson, the deal gave Sony Corp access to Ericsson patents; but only a few patents were sold to Sony as part of the deal. Also, loss-making Sony Ericsson was valued at roughly $3 billion in the deal. It had 2011 sales of $5.2 billion.

      ST-Ericsson has lost a total of $2 billion in its three years of operation as revenues from key clients Nokia and Sony Ericsson shrank over 70 percent during the same period.

      … Revenues in 2011 dropped to just $1.65 billion from pro forma level of $3.6 billion in 2008. …

      One of the online marketing flagships of the leading global business media conglomerate UBM plc, EE Times responded to the Reuters report by a quite different view which – due to the specific business community nature of UBM segments, particularly that of the Online Marketing Servicesmight reflect a better understanding of what is going on behind the scene(note that EE Times received the 2010 Folio Eddie Award for Best website in B2B Energy/Utilities/Engineering):

      Update: Why ST should sell ST-Ericsson to China [by Peter Clark on EE Times, March 15, 2012]

      Europe’s largest chip company STMicroelectronics NV should persuade Ericsson AB that they sell off their mobile chip joint venture ST-Ericsson, but probably to some aspiring Chinese company. That is likely to produce the quickest and most profitable – or least loss-making – exit for the two parent companies from what has become a failed project.

      A spokesperson for ST-Ericsson said the company has no comment on the Reuters report but added that STMicroelectronics and Ericsson remain committed to the joint venture and that it is a fundamental part of ST’s digital convergence strategy. It is interesting to note that ST-Ericsson is almost exactly three years old and that it may be Ericsson that wants to disengage from the joint venture and had expected ST to buy out its 50 percent.

      I don’t think ST-Ericsson or ST have that much more time. In a note in the most recent financial results ST-Ericsson said “Our shareholders will continue to support funding our transitional financial needs.” This of course begs the question of “transition to what?” and “how long will that transition take?” The fact is that ST-Ericsson is a three-year old joint venture that has acted like a boat-anchor on the progress of STMicroelectronics.

      It is true that ST-Ericsson wrapped up a lot of the previous problems of ST, specifically an overdependence on faltering Nokia as a customer, but pushing the problem into a joint-venture along with other European wireless chip business units belonging to NXP and Ericsson, was clearly not the solution.

      ST compared with Infineon

      Compare ST’s plight with that of Infineon, which got out of communications through the spin-off of its wired chips into Lantiq Deutschland GmbH and the sale of its wireless business unit to Intel. In the later part of the last decade Infineon’s CEO Peter Bauer decided to focus on some of the less glamorous but higher margin parts of the chip industry: power, automotive, industrial and security. How smart does that look now?

      NXP has a similarly focused strategy with CEO Rick Clemmer taking the company out of a number of consumer markets and now pursuing similar markets to Infineon with high-performance mixed-signal ICs. NXP of course got out of mobile wireless by selling its business to create the joint venture.

      While it is possible that a western company might want to acquire ST-Ericsson and access to patents I think greater interest might come from further east. I don’t think Texas Instruments wants to get back into the world of razor-thin margins in smartphones and the while the likes of AMD or Intel may have the appetite but are they going to sit on the sidelines too long waiting for the cuts have their effect.

      Nvidia Corp. defnitely want to compete in this area but it has its own line of ARM-based Tegra application processors and is pursuing a modem strategy based on its purchase of Icera Inc. (Bristol England) for nearly $400 million in May 2011. Surely any deal for ST-Ericsson would undermine the value of what Nvidia has already paid.

      Apple compared with China

      The other question to ask is who has the means to make something of ST-Ericsson. I think that some companies from greater China do and perhaps Apple, which has been going through a process of re-integration to give itself the ability to develop and own chips during the roll out of its mobile device strategy.

      Apple does not need all the baggage that would come with ST-Ericsson, or the ability to address multiple customers. Which is why a sale to a company such as HiSiliconTechnologies Co. Ltd. (Shenzhen, China) backed by Huawei Technologies Co. Ltd. (Shenzhen, China) might extract the highest value in the shortest time for ST and Ericsson.

      Other Chinese companies that might have an interest in ST-Ericsson could include Rockchip, Xincomm, Leadcore Technology, Nufront and Spreadtrum. Of these HiSilicon with its links with Huawei and Leadcore, aligned with Datang, would appear more likely. In Taiwan MediatekInc. (Hsinchu, Taiwan) is also a likely candidate.

      However, the geopolitical nature of any such sale of ST-Ericsson should not be underestimated. It would be a loss of face for Europe and for the west and behind the scenes moves may be made to try and keep control of the technology and jobs in the west. But what can Europe do? It is a continent of many bankrupt nations and few successful ones.The 27-nation European Union could try to lean on the likes of Apple and Intel to have them step in and save ST-Ericsson. Apple and Intel want to be good European citizens because of the size of the consumer market the European Union represents.

      Of course, such is the power of Apple in the mobile device market these days that one design win with Apple could make many of ST-Ericsson’s problems go away – at least until they are designed out again.

      Regarding the other parent’s position, i.e. that of the STMicroelectronics we have the following which is quite contradicting to both of Reuter’s and EE Times’ positions:

      STMicroelectronics’ Management Presents at UBS European Technology Conference (Presentation Transcript) [Seeking Alpha, March 13, 2012]

      STMicroelectronics NV (STM) UBS European Technology Conference Call March 8, 2012 3:45 AM ET

      Philippe Lambinet
      [Corporate Strategy Officer, Executive Vice President and General Manager of STMicroelectronics’ Digital Sector since January 2012; from February 2012 also responsible for Investor Relations and External Communications. Before that General Manager of the Home Entertainment & Displays Group for 5 years]

      The other side of the company, in the area of Multimedia Convergence, clearly the focus is going to be on turning around the ST-Ericsson business and of course it is very important for us to maintain our leadership in the area of digital consumer applications.

      … [elaboration of the ST-Ericsson’s performance over the last three years in financial terms] … So you see a $1.7 billion improvement over three years, so those three years actually included two crises, so not so bad performance considering how difficult 2009 was in our industry and how difficult the second half of 2011 was. So we are not unhappy of this situation and this is despite the cash consumption of the joint venture, ST-Ericsson joint venture which has been consuming quite a lot of cash as you all know.

      During 2012 I think the top three priorities are fixing ST-Ericsson, fixing ST-Ericsson and fixing ST-Ericsson. This is really top on our agenda and this will be the plan [for STMicroelectronics itself !]. The plan will be published by ST-Ericsson as you will know imminently. ST-E’s CEO, Didier Lamouche in Barcelona committed to deliver a plan to get back to sustainable profitability around the end of March, beginning of April. So it’s coming in few days now.

      STMicroelectronics’ Management Presents at UBS European Technology Conference (Question-and-Answer Session Transcript) [Seeking Alpha, March 13, 2012]

      Unidentified Analyst

      Thanks a lot. You mentioned the restructuring of your operations into one digital unit this year and you also mentioned how less famous Set Top Box business, you are seeing new entrants like Qualcomm and you also said your top priority is ST-Ericsson, ST-Ericsson, ST-Ericsson. Can you help us understand the possible synergies between ST-Ericsson and your digital business? Thanks,

      Philippe Lambinet

      Okay. I will do it conceptuality. This is in no way to be understood as an announcement or anything like that. But conceptually the world is moving to, and this is a message, I remember passing in every year in Las Vegas consumer electronic show. I do a speech about the trends in consumer electronics and already three years ago, I was talking about the evolution of the set top box moving to more and more open systems, internet open systems. So moving from proprietary operating system, like the CDI or NDS or open TV or like (inaudible), you know, proprietary operating systems, in to more open operating systems, such as Android and this is a fundamental trend.

      Now as this happens, in set-top box, as this happens in TV, some TV manufacturers in China, 100% of their connected TVs are developed based on Android today. It’s not 10%. It’s 100%. Some of the major TV makers in China are basing all their connected TV strategy on Android. So, we’re talking about pretty heavy change here and as these things happen and you know, the story of Android and smartphone. Isn’t that pretty obvious that there are things that we should share more and things we could do together more. I think it’s very obvious.

      So first, we do it in ST because you know, we see set-top box TV, car navigation and so we’re moving to very similar platforms, very, very similar. And I think, the obvious concept is that at some point, to be defined, there would be synergies exploited between what we’re doing in ST what we’re doing in ST-Ericsson. They are already by the way quite logical, which is not seeing because the products are different but you know, it’s pretty obvious, that’s a trend, which we will continue over the next years and that makes a lot of sense also for our customers and that makes a lot of sense for the ecosystem and because you know people — we have seen for example the set-top box business and the TV business of some of our customers being merge into one. That has happened to Samsung, now it’s under one organization, which used to be under two or three or four organization, now it’s the same boss has the TV and set-top boxes businesses in Samsung. And we see it across the market.

      So as our customers are doing it, you know we have no choice, but to do it as well so that’s what these all new organization meansand by the way, we also see some of our more traditional ASIC business for example which we’re doing for communication infrastructure, at the end of the day ASIC used to be, just give a few cells to customers and they do the design themselves; now the kind of cell you have to provide is a full as part of the system here, with the dual 8 or 9 with the 3D graphics with the video processing and that’s the base for various it design.

      So the world of ASIC is also changing; it is also aligning towards this kind of application process and platform, so that’s also why our ASIC business has been included inside the digital sectorbecause that’s side of the business also.

      Now when I mention Qualcomm entering the TV business, I didn’t mention them entering the set-top business, so I just want to back on your point. The set-top box business has certain characteristics in terms of fragmentation, in terms of security which are very particular and not everybody can enter that market and you know that’s one area of difficulty for the Taiwanese, but also for some of our American competitors like Marvell or Qualcomm who would love to enter set-top box. Broadcom and us have some particular security technologies which are extremely tough to master and which are very important for content protection and are essential.

      Now we believe by the way, security technologies will become important in many other businesses which content protection is very important. So actually that’s why I went very fast in some of my slides, but clearly data protection, security is an area for ST of traditional strength and we intend to leverage that strength in many other businesses. It’s very clear that the hackers, terrorists and industrial spies are driving a need for higher security levels in every system that’s true for a TV and set-top box, but that’s also true for a smartphone, for a router and for any devices. So it’s very important for us to use that competitive advantage in many marketsand again here we are in advance compared to many of our competitors.

      From that I will conclude that neither Ericsson (as per their spokesman response to EE Times) nor ST (as per their EVP and CSO views presented above) will sell its investment in ST-Ericsson. For me the much more logical likelihood is that large industrial investors will join the joint venture thus providing the needed additional capital.

      Anyway when the new CEO will deliver the new restructuring plan by the end of March we will probably know everything about the new investors from the semiconductor sector who will back that plan. The crucial question now is the customer support, i.e. which smartphone vendors in what way could back the restructuring plan by their NovaThor platform commitments. Here are certain clues:

      NOKIA SELECTS ST-ERICSSON AS SUPPLIER FOR FUTURE WINDOWS PHONE DEVICES [ST-Ericsson press release, Nov 2, 2011]

      NovaThor™ platform to enable Nokia to extend Windows Phone devices to new price points and geographies

      Geneva, Switzerland, November 2, 2011 – Nokia has selected ST-Ericsson as a supplier for future devices it plans to introduce based on the Windows Phone mobile platform.

      “We are pleased to have been selected by Nokia as a key partner for Windows smartphones, in line with our goal to be present in all segments and major operating systems,” said Gilles Delfassy, president and CEO of ST-Ericsson. “Our NovaThor platforms continue to gain traction as they enable customers to bring great smartphones to the market.”

      which goes back to a year earlier agreement as well:
      ST-ERICSSON AND NOKIA JOIN FORCES TO DRIVE TD-LTE IN CHINA [Nov 10, 2010]

      ST-Ericsson, a world leader in wireless platforms and semiconductors, and Nokia, the world’s leading provider of mobile devices and solutions are developing pioneering TD-LTE demonstration devices for China Mobile.

      At the Shanghai Expo, Nokia and ST-Ericsson demonstrated video streaming and other multimedia services on a TD-LTE Nokia Booklet containing ST-Ericsson’s M700 TD-LTE modem. ST-Ericsson’s LTE modems, which can download data at speeds of up to 100 Mbps, enable mobile subscribers to enjoy high-definition video streaming, video conferencing, online gaming, rapid file transfers and other demanding multimedia services.

      China Mobile is trialing TD-LTE. Globally the technology is referred to as LTE TDD, which has a wide interest from operators around the world.

      “Although LTE is still in its infancy, this sophisticated technology has the potential to bring a raft of compelling high-speed multimedia services to hundreds of millions of consumers all over the world,” said Heikki Koivu, Vice President, TD-SCDMA Business Team, Nokia. “Our co-operation with ST-Ericsson will enable us to demonstrate LTE capable devices and experiences as TD-LTE is developing towards commercial maturity”

      “After driving development of both LTE and TD-based mobile technology for several years we are now ready to supply market-leading TD-LTE solutions,” said Pascal Langlois, Senior Vice President, Chief Sales and Marketing Officer of ST-Ericsson. “Our co-operation with Nokia, the world’s number one mobile phone supplier, will strengthen our ability to support mobile operators deploying LTE.”

      Notes to Editors
      Nokia and ST-Ericsson announced a partnership in late 2009 in the TD-SCDMA market
      , which has since resulted in the launch of several devices in China.

      From all that Nokia is clearly one of those absolutely committed vendors to the NovaThor platform! (And please note as well that the new CEO starting the Nokia restructuring was already at the helm during that announcement!)

      Stephen Elop: Nokia Lumia coming to China on March 28th [engadget, March 12, 2012]

      China recently greeted its first Windows Phone (on pre-order, anyway), but if Stephen Elop has his way, Nokia will be hot on HTC’s heels. The company’s CEO has revealed that Nokia will unleash its Lumia handsets upon the People’s Republic on March 28th. While Elop offered no clues to suggest which models will be available, recent regulatory approvals hint that the Lumia 800 and 710 are both top candidates — though personally, we’d be shocked if the Lumia 610 didn’t rear its head sooner rather than later. Both China Telecom and China Unicom are said to be partners with Nokia, which is undoubtedly eager to offer something other than Symbianto its Chinese fan base.

      Engadget Chinese (translated), Tech in Asia

      source21st Century Business (translated)

      China Mobile to Launch TD-SCDMA Windows Phone [Marbridge Daily, March 9, 2012]

      Pan Zhiyong, general manager of China Mobile’s (NYSE: CHL; 0941.HK) Guangzhou branch, disclosed in a recent interview that China Mobile will soon release a TD-SCDMA Windows Phone. As to the question of whether the phone will be a Nokia Lumia series or an HTC brand Windows phone, Pan would not provide further comment.

      China market: Nokia to launch Windows Phone 7.5 smartphones [DigiTimes, March 16, 2012]

      Nokia will launch Windows Phone 7.5 (Tango) Lumia series smartphones in the China market on March 28 through cooperation with China Unicom, China Telecom and China Mobile. WCDMA, CDMA and TD-SCDMA versions will all be available matching the specifications of each carrier’s network, according to industry sources.

      Windows Phone “Tango” officially launches in China on March 21 [liveside.net, March 14, 2012]

      Microsoft China has recently sent out invitations to media outlets for their Windows Phone 7.5 launch event. This will mark the official entrance of Microsoft’s Windows Phone operating system into the mainland Chinese market. The event is set to be held in Beijing on March 21st, check out the invitation below:

      While the launch event is set to be in a week’s time, HTC had went ahead to become the first OEM to launch the HTC TITAN(called HTC Triumph in China) in the Chinese market. The device was released yesterday, March 14th, and is said to come pre-loaded with Windows Phone “Tango”.

      Following the launch event, Nokia’s CEO and President Stephen Elop is also set to hold an official launch event on March 28. Elop had announced that Nokia will be launching their Lumia range of devices for the mainland Chinese market during the event. Nokia is expected to launch 3 Lumia devices during the event, however the exact devices are still currently unknown. Rumors have been floating around that Nokia will be launching the Lumia 610S, Lumia 719C, and the Lumia 800C with China Telecom, and the devices are expected to be able to run on the carrier’s CDMA2000 network. As at Q4 2011, Nokia owns 16.1% of the Chinese mobile phone market, placing them second just behind Samsung.

      Microsoft opened app submissions to Chinese developers back in October 2011, and has recently put up the mainland Chinese version of the Windows Phone marketplace website. However the marketplace itself has not yet opened to Chinese customers on their Windows Phone devices. It is expected that the marketplace will open soon after the launch.

      Other vendors with ST-Ericsson NovaThor platform:

      ST-Ericsson U8500, now in a range of Smartphones on the market [Charbax blog, March 6, 2012]

      ST-Ericsson demonstrates the range of some of the devices announced that use the ST-Ericsson NovaThor U8500 that includes ST-Ericsson HSPA+ connectivity. They also announced the U8520 and the U9540 L8540 LTE platforms. [The U8520 is a lower power, higher frequency and lower BOM cost version of the U8500. As such it is the life extender for the U8500. The frequency and the node on which it will be produced (instead of the 45nm of U8500) are not yet announced. U8520 is sampling now and will be in production in H2 2012.]

      http://www.stericsson.com/press/STER-027ChinesePressBackgrounder_English_2011.pdf
      [2010. okt. 25. or 2011. febr. 7.]

      … By combining ST-Ericsson Nova™ A9500 dual core application processor with the ST-Ericsson Thor™ M6718 TD-HSPA thin modem, ST-Ericsson customers in China can develop an advanced smartphone compatible with China Mobile’s 3G network, enabling consumers to enjoy immersive 3D graphics, fast web browsing, high-definition multimedia as well as other innovative and advanced applications with exceptional performance and battery life. …

      POWERFUL NEW ST-ERICSSON PLATFORM MAKES DEBUT IN HTC SENSATION Z710T [ST-Ericsson press release, Sept 26, 2011]

      China Mobile’s latest TD smartphone based on state-of-the-art NovaThor™ platform

      China Mobile and HTC have launched the first smartphone to be based on ST-Ericsson’s powerful new NovaThor platform. The Sensation Z710t offers consumers immersive 3D graphics, fast web browsing, high-definition multimedia and the ability to run several advanced Androidapplications simultaneously with exceptional performance and battery life.

      Underneath the hood of the HTC Sensation Z710t are ST-Ericsson’s Nova™ A9500 dual-core application processor, running at 1GHz, and ST-Ericsson’s Thor™ M6718modem, which can connect to China Mobile’s extensive TD-SCDMA network, enabling consumers to get online at broadband speeds across much of China. The HTC Sensation Z710t also sports an eight megapixel camera and a 4.3 inch display.

      “ST-Ericsson’s new NovaThor platform has enabled us to develop a world-class Android smartphone for China Mobile’s TD network,” said Matthew Costello, Chief Operating Officer of HTC. “Consumers are going to be captivated by the fast and responsive multimedia experience delivered by the HTC Sensation Z710t.”

      “The launch of this exceptional HTC smartphone highlights both the capabilities of our NovaThor platform family and our wholehearted support for China Mobile’s drive to bring world-leading smartphones onto its TD network,” said Pascal Langlois, senior vice president, chief sales and marketing officer of ST-Ericsson. “Consumers and Android application developers alike will relish the raw power and 3D graphical capabilities of the HTC Sensation Z710t.”

      Notes to editors
      ST-Ericsson
      has been developing platforms for the Chinese 3G technology TD-SCDMA since 2003.

      ST-Ericsson NovaThor smartphone platforms combine dual-core application processors with high-speed modems.

      ST-Ericsson Current Thor and NovaThor adaptations -- 31-Jan-2012
      Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

      ST-ERICSSON THOR M5780 HSPA+ MODEM POWERS NEW PANASONIC SMARTPHONE [ST-Ericsson press release, Feb 28, 2012]

      ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today that Panasonic selected the power-efficient Thor™ M5780 thin modem for their newest ultra slim smartphone.

      The ST-Ericsson Thor M5780 is a very compact smartphone-optimized modem configuration which inherits the proven HSPA+ modem technology from its predecessors. The small modem size helped Panasonic deliver an ultra slim smartphone equipped with a 4.3-inch screen.

      “The Thor M5780 represents a further improvement of 21Mbps thin modems for smartphones in terms of size, thermal performance and cost structure which is why we believe Panasonic selected our modem to power their newest smartphone,” said Staffan Iveberg, senior vice president, thin modem solutions division for ST-Ericsson. “The success of innovation has led to a 35% size reduction of M5780 compared to our first generation HSPA+ modem. The modem is capable of delivering 21Mbps downstream and 5.76Mbps upstream simultaneously and needs no separate flash memory. With all of these features, Panasonic had everything they needed to make a great high speed broadband-enabled smartphone.”

      ST-Ericsson announces that Panasonic smartphone will be first to use Thor M5780 HSPA+ modem [by Magnus Karlberg on ST-Ericsson blog, Feb 29, 2012]

      ST-Ericsson was a pioneer with its Thor™ modems on the HSPA+ 21 market. I’m very pleased to see that the market has taken off quickly and that many networks support this high speed mobile broadband.

      Of course we haven’t stopped our development on our HSPA+ portfolio since the early days, the success of innovation has led to even smaller and more power efficient modems. Today, I can share the exciting news that we power a new Panasonic smartphone device for this market with our latest HSPA+ 21Mbps modemthe M5780.

      The Thor M5780 represents a further improvement of 21Mbps thin modems for smartphones in terms of size, thermal performance and cost structure which is why we believe Panasonic selected our modem to power their newest smartphone. The Thor M5780 is actually 35% smaller compared to our first generation HSPA+ modem.

      I really like the design of the new Panasonic device, it’s an ultraslim smartphone with 4’3 screen powered with excellent mobile broadband capabilities!

      Related to the current HSPA+ only single die U8500 NovaThor platform:

      “Our high-speed Thor™ modem revenue grew more than 20 percent sequentially as new HSPA+ phones continued to ramp in the market. Also in the quarter [i.e. in Q2 CY2011] we … conducted field trials on our NovaThor™ U8500 platform with several customers. We are very pleased with our increasing progress on the NovaThor U8500, although initial volumes will be somewhat lower due to reduced demand at certain customers.
      From: ST-ERICSSON REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS [July 20, 2011]

      NOVATHOR U8500 [ST-Ericsson, excerpted on March 12, 2012]

      The best smartphone platform
      The NovaThor™ U8500 is the first integrated smartphone platform to offer the latest SMP (Symmetric Multi-Processing) dual core technology in a high-performance, low-power and cost-optimized solution for multiple operating systems. The U8500 is the first mobile platform with full High-Definition 1080p progressive-scan camcorder capabilities. With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the U8500 enables a full web-browsing experience for next-generation smartphones.
      FEATURES
      • Full HD 1080p camcorder, multiple codecs supported (H264 HP, VC-1, MPEG-4)
      • High-resolution, touchscreen display support up to WXGA
      • Simultaneous dual display support up to dual XGA
      • High performance 3D graphics
      • Dual camera support with Integrated ISP 20 Mpixel and 5 Mpixel
      • Wi-Fi, Bluetooth, GPS and FM enabled platform
      • Built-in USB 2.0, HDMI out
      • Support for multiple operating systems
      • Optional support for mobile TV standards

      TECHNOLOGY
      • Highly efficient, low-power ARM dual Cortex™- A9 processor
      • Dual multimedia DSP for low-power, flexible media processing
      • High-bandwidth LP-DDR2 interface
      • ARM® Mali™ 400 GPU and NEON®CPU extensions
      • State-of-the-art HSPA (High-Speed Packet Access) Release 7 [HSPA+] modem
      • Unique audio architecture with a wide range of audio codecs supported
      • Advanced power saving architecture enabling class-leading audio and video playback times

      U8500 BLOCK DIAGRAM

      NovaThor U8500 block diagram - ST-Ericsson

      ST-ERICSSON NOVATHOR U8500 POWERS NEW SAMSUNG GALAXY S ADVANCE [ST-Ericsson press release, Feb 28, 2012]

      New Samsung Android-powered smartphone is first from company to use ST-Ericsson NovaThor platform

      Today at Mobile World Congress, ST-Ericsson, a world leader in wireless platforms and semiconductors, announced that Samsung is now a customer of the ST-Ericsson NovaThor™ platform. The new Samsung GALAXY S Advance Android-powered smartphone, announced last month, selected the ST-Ericsson NovaThor™ U8500.

      “The U8500 platform’s high level of integration enables handset manufacturers to produce small, slim yet powerful smartphones – like the Samsung GALAXY S Advance,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “Samsung is known for their powerful smartphones, strong design aesthetics, and solid user experiences and we could not be more pleased that they selected ST-Ericsson as a partner.”

      The NovaThor U8500 smartphone platform offers dual core technology in a low-power but high-performance solution and integrates a state of the art HSPA+ modem and application processor featuring dual-core ARM® Cortex™-A9. Using the U8500, the Samsung GALAXY S Advance smartphone features 1GHz processor speed, HSPA 14.4 connectivity, a 5-megapixel camera and a 4.0-inch Super AMOLED display.

      The Samsung GALAXY S Advance is expected to be available in March in parts of Europe, Asia, China and Latin America.

      Samsung offers style and power with GALAXY S Advance [Samsung Mobile press release, Jan 30, 2012]

      Latest addition to Android-powered GALAXY portfolio delivers sleek curved design with Dual Core performance
      Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the Samsung GALAXY S Advance. Designed for those who define themselves by the phone they carry, the GALAXY S Advance strikes a balance of style, power and performance. It will be available in Russia starting from February, and then be gradually rolled out in CIS, Europe, Africa, Middle East, Southeast and Southwest Asia, Latin America and China.
      “The GALAXY S Advance adds to the successful track record of the GALAXY smartphone range with a phone that combines power and style with all the versatility of Samsung’s Hub services,” said JK Shin, President of IT & Mobile Communications Division at Samsung Electronics.
      Dual Core performance, curved design and Super AMOLED display
      Powered by a dual core 1.0 GHz processor and HSPA 14.4 Mbps connectivity, the GALAXY S Advance has been built with power and connectivity in mind, delivering great versatility and a highly responsive user interface for easy multitasking. Application start-ups are faster with virtually no lag time, and the user experience is boosted with smoother screen transitions, faster image processing, and enhanced Web download and browsing performance.
      The GALAXY S Advance’s curved glass design enhances handling of the phone and fits the user’s facial form easily and naturally. Its 4.0” Super AMOLED display provides the stunning visuals users have come to expect of Samsung GALAXY smartphones, offering unparalleled color reproduction and ensuring that photos and videos captured with the device’s 5MP camera can be enjoyed with vivid clarity.
      The Samsung user experience
      Running on Android Gingerbread and featuring Samsung’s TouchWiz user interface, the GALAXY S Advance enables users to stay connected through the Samsung Hubs and ChatON services. Music Hub offers a full music store experience with access to over 11 million tracks and the ability to fully personalize users’ own music catalogues. Readers Hub offers access to over 2.3 million e-books, 3,500 magazine and 200 newspaper titles; while the hugely popular Game Hub offers access to thousands of catalogued games supplemented by gamer news feeds and news.
      Samsung’s cross platform communication service, ChatON connects all phone users into a single community using phone numbers instead of usernames and passwords, provides aneasy instant messaging, group chatting and sharing of content in multiple formats—images, video, voice, contacts, calendar—to make messaging simpler and more intuitive than ever.
      The GALAXY S Advance also features Find My Mobile, a unique lost-phone management system that ensures secure phone data encryption in case of phone loss, and that enables users to trace their lost phone directly via the Web or even delete the device’s data remotely.
      For multimedia content and more detailed information, please visit www.samsungmobilepress.com
      Samsung Galaxy S Advance Product Specifications:
      Network
      HSPA 14.4 Mbps 850 / 900 / 1900 / 2100
      EDGE / GPRS 850 / 900 / 1800 / 1900
      Processor
      1 GHz Dual-Core Processor
      Display
      4.0” WVGA (480×800) Super AMOLED display
      OS
      Android 2.3 (Gingerbread)
      Camera
      Main (Rear) : 5 Megapixel Auto Focus Camera with LED Flash
      Sub (Front) : 1.3 Megapixel Camera
      Video
      Codec : MPEG4, H.263, H.264, WMV, DivX, VC-1
      Recording / Playback : 720@30 fps
      Audio
      Codec : MP3, AAC, AAC+, eAAC+, WMA, AC3
      Music Player with SoundAlive
      3.5 mm Ear Jack, Stereo FM Radio with RDS
      Value-added

       

      Features
      – Samsung TouchWiz / Samsung L!ve Panel UX
      – Samsung Apps
      – Samsung Kies 2.0 / Samsung Kies air / AllShare
      ChatON (Downloadable via Samsung Apps)
      Readers Hub (Downloadable via Samsung Apps)
      Music Hub
      Game Hub
      *Service availability differs by region
      GoogleTMMobile Services
      – Android Market™, Gmail™, YouTube™, Google Maps™,
      Syncing with Google Calendar™
      – Polaris Office
      – Find My Mobile
      – A-GPS
      Connectivity
      Bluetooth® technology v 3.0 High Speed
      USB 2.0
      Wi-Fi 802.11 a / b / g / n
      Sensor
      Proximity, Accelerometer, Geomagnetic, Light, Gyroscope
      Memory
      8 / 16 GB User memory + 768 MB (RAM)
      MicroSD (up to 32 GB)
      Size
      123.2 x 63 x 9.69 mm, 120 g
      Battery
      Standard battery, Li-ion 1.500 mAh

      TWO NEW XPERIA SMARTPHONES FROM SONY MOBILE COMMUNICATIONS POWERED BY ST-ERICSSON NOVATHOR PLATFORM [ST-Ericsson press release, Feb 26, 2012]

      Xperia P and Xperia U join growing list of smartphones that have NovaThor U8500 inside

      ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today that two new phones from Sony Mobile Communications will be leveraging the ST-Ericsson NovaThor™ U8500 platform. The Xperia™ P and Xperia™ U are the first two smartphones by Sony Mobile Communications to use the NovaThor complete mobile platform solution, combining application processing, modem and connectivity.

      “We have added Sony Mobile Communications to the growing list of smartphone manufacturers that have selected our NovaThor U8500 platformto power their newest smartphones,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the NovaThor U8500 enables a fast and smooth mobile web-browsing experience together with high definition multimedia creation and consumption on powerful next-generation smartphones like Xperia P and Xperia U from Sony.”

      Key features for Xperia P

      • 4” Reality Display with WhiteMagic technology powered by Mobile BRAVIA Engine for an ultra-bright and power efficient viewing experience.
      • 1 GHzdual-core processor for super fast performance with 16GB flash storage.
      • 8MP camera with unique fast capture and HD recording.
      • NFC enabled with easy HDMI and DLNA connectivity to share content.
      • Launches on Android platform 2.3 (Gingerbread), upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.

      Key features for Xperia U

      • 3.5” Reality Display powered by Mobile BRAVIA Engine.
      • 1 GHzdual-core processor for super fast performance.
      • 5MP camera with unique fast capture and HD recording.
      • Crisp and loud listening with xLoud™ and 3D surround sound audio technology.
      • Launches on Android platform 2.3 (Gingerbread), upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.

      Xperia P and Xperia U will launch during the second quarter.

      Notes to Editors

      The NovaThor family combines advanced application processing, a high speed mobile broadband modem and a full connectivity suite in a complete platform. The NovaThor U8500 integrates a dual-core 1GHz Cortex A9 processor, an ARM Mali-400 GPU and a HSPA+ modem in a single die.

      Another Sony smartphone powered by the NovaThor U8500 [ST Ericsson technology blog, March 15, 2012]

      The new Xperia™ sola, announced by Sony Mobile Communications this week, is the latest addition to its portfolio of Android powered Xperia smartphones – and the latest smartphone to be powered by the ST-Ericsson NovaThor™ U8500 platform.

      With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the NovaThor U8500 enables a fast and smooth mobile web-browsing experience together with high definition multimedia creation and consumption on powerful next-generation smartphones.

      The Xperia sola also features a new amazing technology called floating touch, giving people the ability to control the smartphone without even touching it. Check out the video below to check out the phone and for a brief demonstration of floating touch technology.

      Sony Xperia sola is the latest Xperia smartphone, featuring the brand new amazing technology called floating touch. Floating touch gives you the ability to control the smartphone with out even touching it. Get a full browser experience where you can hover above links in your Xperia sola with floating touch, and check out the magic live wall paper reacting to floating touch.

      The new Xperia sola joins growing list of smartphones that have the NovaThor U8500 inside. And just last month at Mobile World Congress, we announced that the Xperia P and Xperia U also use the NovaThor U8500platform.

      The Xperia sola will be available to consumers globally in black, white and red in the second quarter.

      Zenithink ST-Ericsson U8500 based 3G 1024×600 Tablet [Charbax YouTube channel, March 14, 2012]

      Zenithink shows their new ST-Ericsson U8500 Dual-core ARM Cortex-A9 based tablet designed by Ontim with a built-in 3G HSPA+ modem, bluetooth, WiFi, and a decent 1024×600 screen resolution. The price is $150 for an order of at least 1000 units. They also show a $65 AmLogic based Android set-top-box with a built-in DVB-T tuner.

      ST-ERICSSON NOVATHOR U8500 POWERS NEW TABLET FROM ONTIM [ST-Ericsson press release, Feb 27, 2012]

      ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today at Mobile World Congress that Ontim has selected the NovaThor U8500 platform for its newest tablet. This tablet will be the first to be commercially available based on the NovaThor U8500 platform.

      “Ontim has selected the NovaThor U8500to power their newest Android-based tablet,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “ST-Ericsson’s U8500 platform integrates a state of the art HSPA+ modem and application processor featuring dual-core ARM® Cortex™ A9. As a result, the U8500 can easily power the Ontim tablet five-megapixel built-in camera and high-definition digital camcorder as well as enable a full web-browsing experience.”

      “The new Ontim WP8500 tablet is the first seven-inch handheld tablet delivering an outstanding user experience and performance thanks to the NovaThor U8500,” said Bob Huo, CEO of Ontim. “We were able to bring this tablet to market quickly by working closely with ST-Ericsson engineering and the maturity of the solution.”

      In addition to the U8500, the Ontim WP8500 tablet also leverages the ST-Ericsson CG2900 and CW1100 connectivity solutions.

      The seven-inch Ontim WP8500 will launch with Android 4.0 (Ice Cream Sandwich). The Ontim WP8500 tablet is expected to be available in March.

      http://www.advancedsubstratenews.com/2012/03/important-news-comes-out-of-recent-fd-soi-workshop/

      http://semimd.com/blog/2012/03/12/st-ericsson-adopts-fd-soi-for-mobile-products/

      Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012

      Update: Nvidia Tegra 3 under strong pressure from S4 Pro, say Taiwan makers [DIGITIMES, Dec 7, 2012]

      Snapdragon S4 Pro series processors developed by Qualcomm have brought increasing competitive pressure on Nvidia’s Tegra 3 because of its superior overall performance-cost ratio, according to Taiwan-based handset supply chain makers.

      Although Nvidia successfully landed orders for Google’s Nexus 7 and Microsoft’s Surface RT in 2012, with Microsoft reportedly planning to adopt Qualcomm’s platform for its next-generation Surface RT, while Tegra-based smartphones have only had average sales performance, Nvidia may find it difficult to continue achieving strong growth in 2013 like in 2012.

      In 2012, Nvidia received Tegra orders for smartphones including the HTC One X, LG Electronics Optimus 4X H, ZTE Era, K-Touch Treasure V8 and Fujitsu’s devices.

      Qualcomm is expected to start fierce competition against MediaTek and China-based handset chipmakers in China’s mid-range to entry-level smartphone market in the first quarter of 2013, challenging Nvidia’s plans of releasing a solution for CNY1,000 smartphones (US$160), while Qualcomm’s aggressiveness over striving orders from tablet players with its reference design, which is set to release in the first half of 2013, also places strong pressure on Nvidia, the sources noted.

      With the new Snapdragon S4 class additions announced three days ago we can make the conclusion that:
      – Snapdragon Cortex-A5 based S4 Play smartphones will get quadcore capability only in the first quarter of 2013, so the current S1 and further dual core S4 Play smartphones are to compete till the end of the year.
      – Snapdragon Krait-based S4 Plus smartphones will have mid-range LTE (in so called World Mode form) “high-volume“ versions only in the first quarter of 2013, so the current S4 Plus smartphones and similar upcoming ones are to compete till the end of the year.
      – No decision was taken for the Cortex-A5 based S4 Play TD-SCDMA smartphone market thus letting Spreadtrum and its competitors to capture the corresponding China Mobile entry market even more.

      What does it mean?

      For the last, Spreadtrum et al observation it means that Qualcomm cannot do anything yet but stand still as according to my Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 16, 2012] post (here on this blog) the entry level TD-SCDMA smartphone market is moving from sub $150 to sub $100 in the H2 2012.

      For the other two observations we should first understand what has been delivered so far with Cortex-A5 and Krait based SoCs by the smartphone vendors.

      The current Cortex-A5 based Snapdragon S1 UMTS and Krait based S4 Plus UMTS and World Mode SoCs from Qualcomm were adopted by global brands so far as follows:

      image image
      Source: smartphones in PDAdb.net counted for corresponding SoCs as of Sept 28, 2012

      image

      Smartphones based on the new Cortex-A5 SoCs detailed above were introduced
      as shown on the chart below:

      image image

      while the introduction of the new Krait-based smartphones is shown on the above chart
      and it was for the UMTS & World mode S4 class Plus tier SoCs detailed below as follows
      (i.e. the CDMA/UMTS S4 class Plus tier SoCs were not reflected in the above chart): image

      So there were no Adreno 305 based S4 class Plus tier smartphones introduced to the market yet except a single one from HTC for November timeframe, actually with Windows Phone 8. This single fact means, however, that in October and November more such smartphones could be introduced as the HTC case shows the Adreno 305 related SoCs availability for Q4 2012. So powerful by today’s market standards yet sold at mass market prices MSM8x27 based Windows Phone 8 and Android smartphones could be available on the market from November at the latest.

      Similarly we can expect mid-tier WP8 and Android smartphones based on MSM8x30 SoCs to become available in October or November at prices which are between the latest premium smartphones like Samsung Galaxy S III or HTC One XL, and the new mass market yet “powerful” ones introduced at the same time. As you could see via the number of new premium models introduced so far (not less than 43 if you will add up the numbers attached to each type of new premium SoCs in the table above), the new premium category is well established already both in price and functionality.

      Now the global brands could safely establish the new “mid-range” and “mass-market yet powerful” segments of the smartphone market with Qualcomm capable of delivering the new Krait and UMTS—CDMA/UMTS—World Mode technologies in greater volumes than before. With the decision of postponing the availability of the new higher end LTE (World Mode) mid-range category to the Q1 2013 Qualcomm and its global brand partners are in fact letting the market to sort out in November-December the acceptable pricing below whatever MSM8930 could bring in addition to that in Q1 2013.

      Somewhat more interesting and remarkable is the case of entry level smartphones which is covered in Qualcomm’s new segmentation strategy by the S1 class Play tier (see the table above). With the decision of leaving the active formation of the new entry-level segment to competitors like MediaTek and Spreadtrum till the end of the year Qualcomm shows not only the company’s unpreparedness to compete fully in TD-SCDMA market (as was already indicated in the beginning of this post), but also a more general unpreparedness to compete with a broader China based phenomenon currently most visible via MediaTek as it was shown in my earlier:
      Core post: Boosting the MediaTek MT6575 success story with the MT6577 announcement  – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, 2012]. Quoting from that:

      … MediaTek 28 nanometer quad-core A7 smartphone chip MTK6588 launch time is expected to advance to the fourth quarter of this year from the first quarter of next year! Because the price is very competitive, only 18 to 20 dollars, not only quadcore smartphone prices in mainland China will immediately fell to less than 150 dollars following that, the company will also have the opportunity to break into [the market of ] first-tier [i.e. global brand] manufacturers such as Samsung. …
      Mediatek’s biggest “backer” [in terms of stock market performance] is expected to be the launch of MT6588 (quad-core A7 [with] TD-SCDMA/WCDMA) and MT6599 (8 core of the ARM [with] LTE/TD-SCDMA/WCDMA) smartphone chips in 4th quarter [of this year] and in the next year, respectively.
      … we will see in the near future more dual-core 1.7Ghz Krait-based MSM8960A [on one hand], and MSM8974 [on the other], which is same but with quad-core, rather than next to the launch of 8225Q. …
      … the fastest possible production of MediaTek quad-core mobile processor chip MTK6588 will start in October this year a small amount, quantity should not be a lot, may be available only to large client proofing purposes. Rumored MediaTek MTK6588 manufacturing cost is even less than dual-core MTK6577. …
      MT6588 has a 4-core CPU [Cortex-A7 (!), see on the second slide below] clocked at 1GHz [1.XGHz rather, see the included slides below], supports dual-channel at maximum 1066Mbps, has an integrated multimode modem for WCDMA [+ it is delivering HSPA+ WCDMA performance (!) vs just HSPA with MT6577/75, see the first slide below] and TD (!), that is it can support both Unicom [latest upgrade to HSPA+ service, see the news in the original post materials much below] and China Mobile 3G network, supports an up to 13 MP camera and 1080P video playback. It finally has a GPU upgrade with SGX544, doubles the resolution to 1280×800 HD level, and has 32KB L1 cache and 1MB L2 secondary cache.
      Along the MT6588 there is a 28nm dual-core version, MT6583 on the MediaTek 2012 product roadmap. From the chipset parameters it is evident that MT6583 is a scaled down version of MT6588. It has 2 cores less, the camera support is 8MP, the video decoder is of 720P level, and the resolution is down to 854×480.
      It is understood that MT6588 and MT6583 will be in production in the first quarter of 2013, early next year the fastest.

      The MediaTek product roadmapMTK MT6588 chip Introduction

      Qualcomm’s problems are already immense as follows from another core post of mine stating not less than The low priced, Android based smartphones of China will change the global market [Sept 10-17, 2012], from I will just include this quote:

      The best smartphone based on the MediaTek MT6577 both technically and in terms of price is the MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012], which is also the best example of the low priced, Android based smartphones of China will change the global market.

      This SoC competitor is also “deadly serious” as MediaTek plans for quad-core chips in budget smartphones by early 2013 [Engadget from China Times (translated) sources, Sept 26, 2012].

      Considering also the fact that Spreadtrum’s TD-SCDMA effort will meantime drive the entry level TD-SCDMA smartphone market from sub $150 to sub $100 level in the H2 2012 Qualcomm has to completely redefine its original plans for the upcoming S1 class Play tier by Q1 2013. Especially because its crucial global brand partners are embracing the new Chinese phenomenon as evidenced by the quite new Huawei Ascend G306T (Huawei T8808D) [Sept 14, 2012] example currently sold in China for $183 (Yuan 1,148). Note that here is IPS screen etc. so this is higher than the very entry level.

      Note as well that Qualcomm is heavily restricted by the shortage of 28nm foundry capacity which will be lifted only by the end of the year as described in my earlier:
      Core post: Qualcomm’s critical reliance on supply constrained 28nm foundry capacity [July 27, 2012]

      So for Q1 2013 the company will have plenty of room for effective actions in the competitive space quite unlike this time. It will be interesting to see what happens next!

      Related announcements and videos by Qualcomm:

      Before the new announcement Qualcomm issued the following “image” video:
      How Snapdragon processors stack up against the competition [QUALCOMMVlog YouTube channel, Sept 20, 2012]

      With so many devices launched every day, what claims to be new may not always be up to speed with current technology. In this video, you’ll see how a Qualcomm Snapdragon processors compare to the competition’s latest processor.

      Qualcomm Announces New Snapdragon S4 Play MSM8x25Q Processors with Quad-Core CPUs and Reference Design Counterpart for High-Volume Smartphones [Qualcomm press release, Sept 27, 2012]

      — Snapdragon S4 Plus MSM8x30 Platform to Support LTE -TDD/TD-SCDMA and All Three China Operators
      BEIJING – September 27, 2012 – Qualcomm Incorporated (NASDAQ: QCOM) today announced the addition of two new Snapdragon™ S4 mobile processors: the MSM8225Q and MSM8625Q. Both are members of the Snapdragon S4 Play processor tier, optimized specifically for a broad range of smartphone users seeking faster applications and better user experiences. Snapdragon S4 Play processors will now offer OEMs both dual-core and quad-core CPUs and performance for entry-level smartphones, with the more advanced version featuring higher bus bandwidth, larger screen resolution support, HD video and enhanced user experiences. Both processors will be ready for customer sampling by end of 2012 and are expected to be shipping in commercial devices in the first quarter of 2013.
      The MSM8225Q and MSM8625Q processors incorporate quad-core CPUs and are the upgraded software compatible variants of the highly successful Snapdragon S4 Play MSM8225 and MSM8625 processors, which both feature dual-core CPUs and dual SIM support. The quad-core variants will support LPDDR2 memory, increasing the bus bandwidth for improved features such as 720p display and 720p video encode and decode. Snapdragon S4 Play MSM8625Q features Qualcomm’s integrated multimode UMTS/CDMA modem, and the MSM8225Q has an integrated UMTS modem. Both processors enable Wi-Fi, Bluetooth 4.0 and FM connectivity using the Qualcomm Atheros AR6005 and WCN2243 chips.
      In addition, Qualcomm also announced a single platform, the Snapdragon S4 Plus MSM8930, that supports all China operators with UMTS, CDMA and TD-SCDMA. Furthermore, this single platform will support LTE -TDD and TD-SCDMA, targeting mid-tier smartphones for use in China. Announced in February 2011, this processor features dual-core CPUs and as the world’s first single-chip solution with an integrated LTE modem, it is designed to take LTE to high-volume smartphones. Snapdragon S4 Plus MSM8930 with LTE-TDD and TD-SCDMA support will be ready for customer sampling by the end of 2012 and is expected to be shipping in commercial devices by the first quarter of 2013.
      Qualcomm will also be releasing Qualcomm Reference Design (QRD) versions of all three processors. The QRD program includes comprehensive handset development platforms and an ecosystem program providing access to third-party providers of tested and verified hardware and software components so customers can rapidly deliver differentiated smartphones to budget conscious consumers. The Wi-Fi, Bluetooth and FM connectivity technologies have been pre-validated and tested with the QRD platform to provide reduced time-to-market. There have been more than 50 public QRD-based product launches to date in collaboration with more than 40 OEMs, and there are 100 designs in progress, including QRD-based smartphones enabled by these new Snapdragon S4 Play and Plus processors, which are also expected to be available by the first quarter of 2013.
      “Our broad portfolio of Snapdragon S4 mobile processors delivers the optimal balance of features and performance for the high-volume smartphone segment,” said Cristiano Amon, senior vice president and co-president of mobile and computing products. “By offering both dual-core and quad-core CPU versions of the Snapdragon S4 Play processor, we are providing our OEM and operating partners a competitive and differentiated platform.”
      The new Snapdragon S4 Play and Plus processors are designed specifically for high-volume smartphones, and they provide device manufacturers the ability to migrate their existing Snapdragon S1-based designs to S4 dual- and quad-core CPU-based designs. This capability is particularly useful for device manufacturers looking to efficiently expand their smartphone product lines with more advanced 3G/LTE smartphone products.

      This announcement coincided with a new Graphics Benchmarking [QUALCOMMVlog YouTube channel, Sept 26, 2012] published for Qualcomm’s highest Adreno 320 GPU which is also in the MSM8960 SoC of the Pro tier of the S4 class for which no smartphones were introduced yet (probably in Q1 2013 we will see them):

      Watch how the graphics performance of Qualcomm’s quad-core Snapdragon S4 (APQ8064) with integrated Adreno 320 GPU compares with a competitor quad-core platform. Kishonti Informatic’s GLBenchmark 2.5, the newest and highest-end 3D graphics benchmark available today, plays noticeably more smoothly with Snapdragon and Adreno.

      Along with the first “image” video the company also issued another “giving assurance” type video: Vellamo™ Mobile Benchmark Suite: Setting new standards for system-level mobile benchmarking [QUALCOMMVlog YouTube channel, Sept 20, 2012]

      Here at Qualcomm, we place a great degree of importance on developing sound methodologies and best practices for benchmarking mobile performance across all devices. We think it’s a critical part of our overall evaluation of our own designs and those of our competitors — because ultimately the quality of the experience on your mobile device depends on performance. Vellamo was created using our own benchmarking expertise. It is a series of tests designed to evaluate which Android devices deliver the best mobile experiences. We are proud to announce that we’ve launched a new version of Vellamo on Google Play. Vellamo began as a mobile web benchmarking tool that today has expanded to include two primary chapters. The HTML5 Chapter evaluates mobile web browser performance and the Metal Chapter measures the CPU subsystem performance of mobile processors. Through a click-and-go suite of tests, Vellamo can rate things like: scrolling and zooming, 3D graphics, video performance and memory read/write and peak bandwidth performance and much more. Simply launching a chapter runs the full suite of tests in that particular chapter, providing the user with an overall performance score. That score can then be uploaded and compared to the scores of other devices. More detail on the specific tests included in each Vellamo chapter can be found here. We think Vellamo is pretty enticing. Check out the video demo below, download the app on Google Play and find out how your device scores and compare scores!

      Here is worth to remind you about my last year’s post that Qualcomm is very close to getting the HTML5 web apps performance and feature set to rival that of native OS apps [Oct 11, 2011]. Reading that one will understand this whole Velamo effort from both technical and marketing point of view.

      Now the latest Qualcomm video about the envisaged market segmentation of its offerings:
      Snapdragon Overview [QUALCOMMVlog YouTube channel, Aug 30, 2012]

      Michelle Leyden Li, Senior Director of Marketing at Qualcomm, explains the new Snapdragon system of tiers, whether it’s the entry-level space in the emerging markets or high-end devices like the HTC One X and Samsung Galaxy S3. The Snapdragon S4 tiers will also make it easier for Qualcomm’s customers and consumers to identify the right processor and its wide-array of features and specifications. To learn more about Qualcomm visit http://www.qualcomm.com or connect with us at: http://www.facebook.com/qualcomm, http://www.youtube.com/qualcomm and Twitter@Qualcomm.

      Qualcomm Launches Tiers for Snapdragon S4 platform [Qualcomm’s OnQ blog, June 6, 2012]

      Today, Qualcomm launched distinct tiers for its Snapdragon processor platform, starting with the S4 series. The Snapdragon S4 portfolio of processors now includes four distinct tiers – Prime, Pro, Plus and Play—that will better explain the capabilities of the many chipsets within the S4 class, as well future Snapdragon processors.
      You probably became acquainted with the Snapdragon processor brand through smartphones and tablets, but the road ahead for these powerful processors will scale beyond such devices. With the launch of the highly-capable Snapdragon S4, our processors are now destined to appear in new platforms like Windows 8 PCs, SmartTVs and set top boxes. The number of device form factors that can potentially benefit from Snapdragon processors’ balance of power and battery efficiency is endless. Our new system of tiers should make it easier for Qualcomm’s customers and consumers to identify the right processor and its features.

      Below is a description of each tier:

      Snapdragon S4 Prime designed to bring high performance applications, web browsing and connectivity to TVs and set top boxes. Processors in the S4 Prime tier include: MPQ8064.

      Snapdragon S4 Pro designed to bring computing-class processors to PCs, tablets and high-end smartphones. Processors in the S4 Pro tier include: APQ8064 and MSM8960T.

      Snapdragon S4 Plus covers a broad range of powerful smartphone and tabletprocessors. Processors in the S4 Plus tier include: MSM8960, APQ8060A, MSM8660A, MSM8260A, APQ8030, MSM8930, MSM8630, MSM8230, MSM8627, and MSM8227.

      Snapdragon S4 Play consists of processors for high-volume smartphones. Processors in the S4 Play tier include: MSM8625 and MSM8225.

      When you look at the broad range of things that Snapdragon S4 processors can do, you’re more likely than ever to be using one.

      Download Snapdragon S4 Infographic

      Qualcomm Brings Snapdragon S4 Processors to High Volume Smartphones and Expands Qualcomm Reference Design Development Platform and Ecosystem Program [Qualcomm press release, Dec 8, 2011]

      Addition of Two New Snapdragon S4 Mobile Processors Compatible with QRD Development Platforms Brings Dual-Core Processing and Integrated 3G Connectivity to High Volume Smartphones
      SAN DIEGO – December 08, 2011 – Qualcomm Incorporated (NASDAQ: QCOM) today announced two additions to its Snapdragon® S4 class of mobile processors: the MSM8625 and the MSM8225 chipsets. Both chipsets provide dual core CPUs operating up to 1 GHz, Qualcomm’s Adreno® 203 GPU and an integrated 3G modem. The MSM8625 and MSM8225 chipsets are designed to be hardware and software compatible with the MSM7x27A and MSM7x25A family of chipsets, giving device manufacturers the ability to seamlessly migrate their existing Snapdragon S1-based designs to S4 dual core-based designs. This capability is particularly useful for device manufacturers to efficiently expand their smartphone product lines with more advanced and more capable 3G smartphone products.
      To further simplify and improve time-to-launch of cost effective 3G solutions for device manufacturers, Qualcomm also announced the third-generation of its Qualcomm Reference Design (QRD) ecosystem program to enable third party device manufacturers to develop differentiated high volume smartphones with lower development costs and faster time to market. The QRD ecosystem program includes a comprehensive set of software and hardware components that allows third party hardware and software vendors to have their products pre-tested and optimized for the QRD development platform. A pre-tested and optimized platform gives device manufacturers a development platform with the hardware components (memory, sensors, touch panels, cameras, displays, RF, etc.) and software applications and features (browsers, map/navigation, mail, music, instant messaging, fonts and languages, etc.) needed for basic smartphone functionality already in place. This allows device manufacturers to focus their engineering resources on developing value-added features that will help make their high-volume smartphone stand out from the competition. The QRD ecosystem program is designed to help device manufacturers developing products for regions whose networks are evolving from 2G to 3G and high volume smartphones are becoming increasingly popular.

      The MSM8625 and MSM8225 chipsets will be available on Qualcomm’s third generation QRD development platform in the first half of 2012, in addition to being available as standalone chipsets. QRD development platforms based on both the MSM7x27A and MSM7x25A chipsets are currently available. Qualcomm has shipped over 100 million MSM7225 and MSM7227 chipsets, and smartphones based on these chipsets are operating on multiple carrier networks worldwide.

      “Smartphones present a large business opportunity for many of our customers, which is why we have created the QRD ecosystem program to assist them with developing compelling product designs with competitive differentiation,” said Cristiano Amon, senior vice president of product management at Qualcomm. “The program combines all the elements our customers need to get a new smartphone design to launch quickly and cost effectively, from carrier-ready hardware and software to local technical support resources.”
      “As Snapdragon processors power many of today’s most popular smartphones, we are working to port a variety of our core applications to the various QRD platforms,” said Chengmin Liu, senior executive vice president of Tencent, China’s largest integrated internet services provider. “This will offer our customers a strong processing solution to power our applications for future smartphone designs.”

      Qualcomm Unveils New Snapdragon Mobile Processors Across All Tiers of Smartphones and Tablets [Qualcomm press release, Nov 16, 2011]

      Qualcomm Incorporated (NASDAQ: QCOM) announced today the expansion of its Snapdragon S4 class of next-generation mobile processors and the enhancement of its Snapdragon S1 solutions for entry-level smartphones.
      The addition of new Snapdragon S4 processors, which are aimed at lowering design, engineering and inventory costs while bringing leading-edge 3G and 4G Internet connection speeds, will allow OEMs to introduce S4-based devices with next-generation mobile architecture throughout their respective device roadmaps—from basic smartphones to high-end smartphones and tablets. The enhanced S4 processors are also optimized for use with a suite of software solutions available from Qualcomm that help enable OEMs to deliver industry-leading feature sets for multimedia, connectivity, camera, display, security, power management, browsing and natural user interface design.
      The Krait CPU is the next generation of Qualcomm’s micro architecture and is purpose-built from the ground up for significant mobile performance and power management advantages leading to enhanced user experience and better battery life. The Krait CPU is an essential part of the Snapdragon S4 class of processors. Today, Qualcomm announced several new S4 chipsets, including the MSM8660A, MSM8260A, MSM8630, MSM8230, MSM8627,MSM8227, APQ8060A and APQ8030. These are additional chipsets to the previously announced MSM8960, MSM8930 and APQ8064. Snapdragon S4 MSM processors include Qualcomm’s leading-edge wireless modem technologies, including EV-DO, HSPA+, TD-SCDMA, LTE FDD, LTE TDD andWi-Fi® standards. Devices based on Snapdragon S4 processors are expected to appear in early 2012.
      The Snapdragon S1 product line is driving smartphone growth in all regions, and it offers a significant opportunity for market expansion and migration to 3G. To further this trend, Qualcomm is also announcing an upgrade to four of its existing Snapdragon S1 mobile processors. The MSM7225A, MSM7625A, MSM7227A and MSM7627A have been upgraded to deliver better performance and will enable new mobile experiences for entry-level smartphone users, particularly those transitioning from 2G to 3G.

      Qualcomm Announces a Bunch of Krait Based Snapdragon S4 SoCs [Anandtech, Nov 16, 2011]

      If you want an 8960 without integrated LTE, Qualcomm has an SoC for you: the MSM8x60A. The CPU specs are the same as the 8960, just without LTE support.
      Below the 8960 is the MSM8930, a dual-core Krait (up to 1.2GHz) offering with only a single LPDDR2 memory channel (up to 1066MHz data rate). The 8930 will actually use a faster GPU than the 8960, the Adreno 305, although it’ll be more memory bandwidth limited. The 8930 will also debut later than the 8960 partially due to its new GPU.
      The 8930 features LTE support, but if you want a version without it there’s the new MSM8x30. Similarly, if you want a version without an integrated baseband altogether there’s the APQ8030. The ISP in the xx30 series supports 1080p video decode and up to a 13.5MP camera (down from 20MP in the xx60 SoCs).
      There’s an even even more affordable S4 in the lineup: the MSM8x27. Here you get two Krait cores running at up to 1GHz, a single channel LPDDR2 interface (800MHz max data rate). Video decode is limited to 720p in the 8×27.


      [* the numbering change is: MSM8270 –> MSM8x60A]

      Qualcomm’s critical reliance on supply constrained 28nm foundry capacity

      KEY UPDATES: TSMC Board of Directors Meeting Resolutions [TSMC press release, Nov 13, 2012]

      Hsinchu, Taiwan, R.O.C. – November 13, 2012 – TSMC (NYSE: TSM) today held a meeting of the Board of Directors, which passed the following resolutions:

      1. Approved capital appropriations totaling approximately US$2.975 billion for the purpose of expanding advanced process capacity, construction of 12-inch GigaFabstm, and installation of facilities systems.

      2. Approved R&D capital appropriations and 2013 sustaining capital appropriations totaling approximately US$209.5 million.

      3. Approved the issuance of no more than NT$45 billion (approximately US$1.53 billion) in unsecured corporate bonds in Taiwan to finance TSMC’s capacity expansion.

      4. Approved the subscription of NT$1.24 billion (approximately US$42.28 million) in new shares to be issued by TSMC Solid State Lighting Ltd. in 2013.
      5. Approved the subscription of NT$636 million (approximately US$21.63 million) in new shares to be issued by TSMC Solar Ltd. in 2013.

      TSMC sees orders returning for its 28nm process [DIGITIMES, Nov 8, 2012]

      In first-half 2012, Taiwan Semiconductor Manufacturing Company (TSMC) saw its 28nm process lacking enough capacity, forcing customers such as Qualcomm to shift orders to United Microelectronics (UMC), Globalfoundries, and Samsung.

      However, TSMC has been seeing orders returning from tier-one customers such as Qualcomm as it solves the capacity issues.

      According to TSMC’s financial forecast for the fourth quarter, revenues will show a single digit decrease compared to the third quarter. Market observers expected TSMC to see an on-quarter decrease of 15% in its fourth-quarter revenues. But due to sufficient 28nm capacity, orders have been returning and revenues are likely to be higher than expected. TSMC forecasts revenues from the 28nm process will exceed 20% in the fourth quarter.

      UMC recently announced its 28nm process progress, which has been delayed due to lower than expected yield ramps. UMC noted that 28nm process gross margin has been lower than its average gross margin, and the firm originally planned to increase revenues from the 28nm process to 5% of total revenues by the end of 2012. But the firm has become conservative about the progress, and hopes that among total revenues in December, 5% will be from the 28nm process. Revenues from other processes such as 40nm will likely reach 15% of total revenues before the end of 2012, ahead of schedule, according to UMC.

      China-based Semiconductor Manufacturing International Corporation (SMIC) plans to put 28nm process into volume production at the end of 2012. Despite the relatively slow pace on expanding 28nm capacity, the China government has been subsidizing local IC design firms. If local IC design firms enter the 45nm and 28nm process market, the government reportedly will subsidize up to 50% of reticle costs.

      Note from the Reticle article of the Wikipedia: Photomask – plate with holes or transparencies used in photolithography integrated circuit fabrication also called a “reticle”

      QUALCOMM Incorporated Management Discusses Q4 2012 Results – Earnings Call Transcript [Seeking Alpha, Nov 7, 20]

      QCT had another strong year, with record revenues up 37% year-over-year, driven by record shipments of 590 million MSM chipsets, which were up 22% year-over-year. In the fiscal fourth quarter, we shipped approximately 141 million MSM chipsets, above the midpoint of our prior guidance.
      Revenue per MSM was up approximately 9% sequentially, driven by a greater mix of multimode 3G LTE devices, which more than doubled quarter-over-quarter and made up approximately 1/3 of our shipments exiting the quarter as expected. Similarly, shipments of our new dual-core MSM8960 tripled quarter-over-quarter as demand for our integrated application processors continues to grow.
      Demand for our 28-nanometer products remained strong, including significant design activity on our follow-on chipsets. As expected, we ramped our 28-nanometer supply significantly in the fiscal fourth quarter, and we remain on track to match our current 28-nanometer demand profile exiting the December quarter.
      We believe our first 28-nanometer Snapdragon product, the dual-core MSM8960 with integrated 3G/LTE has become the global standard for combined performance and battery life, powering recent flagship devices such as the Samsung Galaxy S III, the HTC 8X, the Motorola RAZR M and the new Nokia Lumia phones.
      As carriers deploy LTE networks, they are looking to Qualcomm as the leader in multimode LTE for smartphones. For example, KDDI, NTT DOCOMO and SoftBank announced 27 new smartphones in Japan in October, and 24 of those were powered by Qualcomm Snapdragon processors.
      Since releasing the MSM8960, 15 OEMs have launched devices with this chipset across 19 carriers around the globe. The 8960 was our fastest integrated product to ship 100 10 [as later corrected in the discussion] million units.
      Our OEM customers have also moved quickly to adopt the Snapdragon S4 Pro, which includes our latest Adreno 320 GPU, 4 Krait CPU cores and is paired with an MDM9x15 multimode LTE modem. Early reviews show that this product has set a new bar for multitasking and graphics performance. The first OEM devices based on this platform include the Google Nexus 4, LG Optimus G and Xiaomi MI2, and we expect more leading devices on this platform to be announced soon.
      Smartphone demand in emerging regions is growing rapidly, and we continue to invest in our Qualcomm Reference Design program to help service a new group of emerging customer accounts. The program now has over 40 OEM customers and 100 commercially launched devices. And this quarter we expanded our road map to include the new Snapdragon quad-core MSM8x25Q and our new 28-nanometer based MSM8930 with an integrated global modem.
      As we mentioned on the last call, we expect a strong December quarter for QCT as our supply of 28-nanometer chipsets continues to ramp and our partners launch a broad lineup of handsets for the holiday quarter. We are expecting record MSM shipments of between 168 million and 178 million units in the first fiscal quarter, up approximately 19% to 26% sequentially, with revenue per MSM also up sequentially.
      Question-and-Answer Session
      Q: … could you talk a little bit about what’s going on with ASP at the lower end? Obviously, MediaTek is starting to do a little bit better. Are you seeing more price pressure there? …
      … On the low end, it’s pretty much playing out the way that we’ve discussed and/or described over the last year or so, which is pretty competitive market at the low end. It’s very crowded a bit competitively, and people are really pricing aggressively in order to get share or to maintain share. So we expect that to continue to some degree as we talked about for some time. …
      Q: You’re upping estimates for emerging market devices in 2012 by $15 million. Could you talk about that? And do you have thoughts on how much of the China market can actually migrate to 3G and 4G? There is a bit of a negative case out there that EDGE plus WiFi is a sufficient smartphone experience for some, given the density of WiFi hotspots in China, and even like iPhones already on the China Mobile network.
      … If we look at the EDGE smartphone market, I mean, we believe that‘s a transitional step. Obviously, people aren’t going to be satisfied with the EDGE experience when it comes to the kind of content that many people are consuming on their smartphones, high-bandwidth content like video. The other thing is WiFi is going to tap out because it’s going to be interference limited. And the nice thing about the licensed band technologies that you can cause the base stations to manage interference among themselves. And that’s the kind of technologies that we’re going to be bringing to the market over the next few years. And those, I think, will drive the kind of capacities of the network at very, very much decreased cost points. So the wireless operators are going to be in a position to really supply a lot better data experience, lot better quality of service over the 3G and 4G networks. And so while we love WiFi and we sell an awful lot of WiFi through Atheros, we believe in it for offload, it’s not going to be the solution for the mass of smartphones and tablets going forward.

      Q: … You had said earlier that you would expect supply to only match demand later in the second half of the December quarter. Does that mean that you will still be working off demand in the March quarter? Is that the implication of that statement?

      With respect to seasonality, let me clarify my comments. For the fourth quarter, we have been talking about how we thought that exiting the fourth quarter we thought supply and demand of 28-nanometer would be matched. By implication, the starting point or the beginning part of the quarter, meaning the October and September time frame, we are still burning off excess or not enough supply. And by the way, these are calendar quarters. So I’m talking about the December quarter. Now going into March, we feel that we have supply and demand imbalance. And we think that, that will be the case, really, exiting the December month. So hopefully that clarifies it.
      Q: … I wanted to follow up on an earlier question related to device ASPs. I think Mike Walkley has asked about when we might expect to see the growth in emerging market start to have downward pressure on ASPs. At least, how we should think about that qualitatively? …
      [William E. Keitel – Chief Financial Officer, Principal Accounting Officer and Executive Vice President] … On the device ASP, emerging markets having a larger effect on the total average. The — although emerging market units are growing faster than the developed markets are, the total dollar value of the developed TRDS [Total Reported Device Sales] is far greater than the emerging market TRDS. And so we’re ways away from that crossing over where emerging market dollar value is equal to or greater than the developed market. But I think we’re planning a little more color on this next week. So I’ll leave that point there. …
      Q: And just to follow up on ASPs, my understanding is that the strong smartphone adoption that’s happening in the emerging markets has been driven in part because the smartphone ASPs have come down. I think, Paul [Jacobs, the CEO], you were talking recently about the price points getting to $100 and, at some point, maybe going down as low as $50. And I’m just trying to reconcile that with the comments around ASPs at the low end running up, and hence, supporting the outlook of flat to up ASPs in 2013.
      [Derek K. Aberle – Executive Vice President and Group President] Let me just try to take part of that, and then if Paul wants to add on. I think there’s still — even though the pricing from smartphone is coming down tier, which obviously is a positive for driving growth, there still is a meaningful gap between sort of the lower-end smartphone and the low-end 2G or 3G feature phones that have been sold before those became available. So as we look out and we see the trends, I think we do continue to expect, even as the prices come down, a combination of more people buying at a higher price than they were historically on a feature phone as well as people migrating to even the higher-tier devices will provide some stability there.

      END OF KEY UPDATES

      Rumors came yesterday that Apple to postpone iPhone 5 amid undersupply of 28nm chips [Want China Times, July 26, 2012]. And the reason:

      Apple’s leading chip supplier, Qualcomm, will be able to tackle the 28nm chip undersupply only by the end of this year, said Qi Fei, a spokesman for Qualcomm China. The problem arose during the second quarter of this year, as demand for 28nm chips has been growing alongside the popularity of smartphones.

      QUALCOMM Incorporated Management Discusses Q3 2012 Results – Earnings Call Transcript [Seeking Alpha, July 18, 2012]

      Paul E. Jacobs – Chairman and Chief Executive Officer:
      In QCT, we’re continuing to see strong demand for our new Snapdragon S4, and other 28 nanometer chipsets, and that demand continues to exceed our available supply. We will continue to ramp capacity in the upcoming quarters consistent with our prior expectation. However, the constraints on 28 nanometer supply are continuing to limit our potential revenue upside this fiscal year.

      Steven M. Mollenkopf – President and Chief Operating Officer:
      We continue to be supplies constrained on our 28 nanometer products but are ramping supply with multiple foundries in the September quarter and again into the December quarter consistent with our prior expectations. We currently project that we’ll be able to closely match supply with demand as we exit the calendar year.

      The reduced demand profile and ongoing 28 nanometer supply constraints, as well as our increased efforts to bring additional 28 nanometer capacity online and continue investments in our QRD and mobile computing programs in advance of the opportunities ahead are driving lower operating margins in the fiscal third and fourth quartersversus historical norms.

      Looking ahead, we anticipate a strong lineup of device launches leading into the holiday season and believe QCT is well positioned for the December quarter, particularly with the increasing supply of industry-leading chipsets for high-tier devices.

      Over 15 devices based on our S4 MSM8960 28 nanometer chipsets have launched to date, including the Samsung GALAXY S III, the HTC One S and One X, LG Optimus LTE2, Pantech Vega Racer 2 and Sony Xperia SX. There are now more than 420 announced Snapdragon-based devices with over 400 more in design, including 175 S4 designs. Third-party reviews and benchmarks again reinforced our product leadership this quarter, confirming that the Snapdragon MSM8960 outperforms quad-core CPUs-based handsets by using a complete multi-core system with our custom GPU, DSP and dual-Krait CPU cores. We also sampled 3 new S4 chips this quarter, including the APQ8064 and the MSM8x30. The APQ8064 includes 4 Krait CPUs. It is the first to use our new Adreno 320 GPU and will extend the performance expectations we recently established with the MSM8960. The MSM8x30 integrates a multi-mode LG or 3G LTE and is designed to enable 3G/4G smartphones at high-volume price points globally.

      Our modem leadership also continues to be a differentiator for design wins in modem plus AP smartphones, in tablets, modules and WiFi personal hotspots, including over 90 designs in process based on our 28 nanometer 3G/4G LTE MDM9x15 modem. While many companies are still commercializing their first LTE products, we have already announced our third-generation LTE chipsetsand will continue investing in our modem road map to maintain our leadership.

      In emerging regions, our QRD program, which provides turnkey designs for affordable smartphones, continues to expand rapidly. We continue to grow our QRD road map with differentiated technology, including our new [45nm] Snapdragon 8×25 1.2 gigahertz dual-core chipset, which began shipping commercially in July, only 2 months after first sampling. We are engaged with over 40 OEMs, many of which are now transitioning their platforms from 2G to 3G, and these OEMs have announced approximately 50 devices based on our chipsets for China and other emerging countries. In addition to the announced devices, we currently have 100 new QRD-based smartphone designs in the pipeline.

      We also continue to invest in mobile computing and are pleased to see the momentum building around the new ARM-based Windows platform. As the only chipset provider supporting Windows on both PCs and phones sold commercially, we look forward to the availability of both Windows 8 and Windows Phone 8 this fall.

      Looking ahead, while we are forecasting sequentially lower MSM shipments based on midpoints in the September quarter consistent with the pause and re-profiling of demand, we expect a strong December quarter as new high-tier smartphone devices launch for the holidays and we have an improved supply of 28 nanometer products.

      [Question-and-Answer Session]

      Brian T. Modoff – Deutsche Bank AG, Research Division

      Steve, on the 28 nanometer, can you talk a little bit about how you see demand in the current quarter? You’ve talked about hitting 1/3 of volume by September. Is that still feasible? In terms of the guide down sequentially, is this — a lot of this — have you seen cuts in the 45-nanometer demand trends as well? And then are you bringing a second source on for — in terms of meeting the demand as you get into the fourth quarter? And are you happy with the yields that you’re seeing on that second source at this point?

      Steven M. Mollenkopf

      Brian, yes, it’s Steve. The 28 nanometer right now, as I said, we’re supply limited. So it’s — and it’s going quite well in terms of bringing up additional sources. We actually have 4 sources that we’re now bringing up. If you track through the calendar year, we’re engaged with all of them now. And it’s going the way that we had thought. You had — you talked a little bit about the 45-nanometer products and such, and I think what you’re seeing a bit of is a little less of the backfill that we would have expected. And I think that’s consistent with what we were talking about, the re-profiling of demand. That’s really a little bit less of the backfill and a little bit more waiting for the new products to come out. So we’re just working very hard to try to get those products out the door.

      Brian T. Modoff – Deutsche Bank AG, Research Division

      So in terms of talking through the — just talking about a more positive December quarter, some of this is you’re getting demand. People want the 28 nanometer. So the push in demand is to that quarter is what you’re saying?

      Steven M. Mollenkopf

      That’s right. You — at the same time, you’re — we have a significant demand for the 28-nanometer products. And as you get into the December quarter, you now have a tier of products on 28 nanometer, which, I think, is a big advantage for our portfolio. And they’re moving forward. And you’re essentially in a situation where demand is increasing and supply is increasing, and we’re trying to match those 2 ramps. And it’s — we’re just in execution mode getting through that right now and engaged with 4 fabs in order to do that.

      Simona Jankowski – Goldman Sachs Group Inc., Research Division

      Just a couple of questions. First, to clarify. With your comments on the 28 nanometer, suffice to say it’s alleviating in the December quarter, was that referring to the entirety of the December quarter? Or is it just for the exit run rate? In other words, would you still see inability to meet some of the demand in the entirety of that quarter? And then as it pertains to your chipset margin, is there any reason to think that in December, chipset margins should not be above your typical average margin given the volumes you’re expecting?

      Steven M. Mollenkopf

      Simona, it’s — this is Steve. The supply really exits the quarter on a matched situation. It doesn’t end — enter the quarter that way. So at the beginning of the quarter, we still have a gap that we need to deal with, but it improves throughout the quarter. We think it matches up toward the end.

      Simona Jankowski – Goldman Sachs Group Inc., Research Division

      So then maybe just a question for Paul. In terms of looking strategically longer at some of your big customers who are becoming more vertically integrated, and obviously, we had the announcement yesterday from Samsung are buying some of the technology and connectivity from CSR, now how should we think about customers like that longer termfor fall coming in terms of your potential share of their silicon business?

      Paul E. Jacobs

      Yes. So we’ve had these same issues throughout the history of the company where internal efforts — people try to build the silicon for their own chipsets. And I think the key way to combat that, as we’ve done all along, is to continue to drive the technology hard. Obviously, we’re driving it very rapidly in a number of areas now, not just the radio. It used to be just the radio. But now it’s also processor and graphics technology. And we’ve seen — I’m sure you’ve seen a number of the benchmarks coming out talking about how, I think the latest one I saw was on graphics, how we were really winning on the graphics side but, obviously also, on the computing side, we’ve had great comparisons. So the key, as I said, is drive the technology hard. Do people for their internal uses have enough scale to invest at the same rate that we do? And the answer is generally no. And plus, we have just a level of experience that we can bring to bear, and I think that, that strategy will continue to work as it has in the past.

          • [from a later part]
            Jeffrey T. Kvaal – Barclays Capital, Research Divisio
            … first is to follow up on the internal production. I think we’ve seen the pendulum shift back and forth between internal and outsourced a bit over the years. Where are we in the current swing? Should we expect production to go a little bit more internal perhaps over the course of the next few quarters or years?
          • Steven M. Mollenkopf
            … I’m assuming the first question is really more about the vertical customers. I would say that it’s really consistent with what Paul said. I think it’s getting harder and harder to create chipsets moving forward. It’s primarily because in order to create particularly high-end products, you need to innovate across so many different technology vectors. And unless you’re fairly large and you have a fairly broad technology portfolio and you’re at the leading nodes, I think you’re going to have a difficult time producing the type of products that you need. So in our view, it’s actually getting harder to do chipsets and so, therefore, probably more favoring of our model.
          • [It is also worth to look at this video published just a day before the earnings call]
      Travis Lanier, director of CPU product management, discusses in detail what goes inside Snapdragon processors and sets them apart from the competition. This video sheds light on the thought that Qualcomm puts into its designs—from thermal management, power efficiency and extending device term battery life to asymmetrical loading, multiple cores and more—resulting in a highly optimized chip.

      Rod B. Hall – JP Morgan Chase & Co, Research Division

      … on 28 nanometer, just one more thing. Can you quantify at all what kind of 28-nanometer shortfall you’re assuming in the fiscal Q4 guidance?

      William E. Keitel- Chief Financial Officer, Principal Accounting Officer and Executive Vice President
      Oh, in the shortfall. Well, let me say this. First of all, 28 nanometer, our shipment estimates both for the fourth fiscal quarter and what we expect for the first fiscal quarter, we’re essentially in line with where we were 3 months ago. So the QCT team is executing well on that aggressive ramp that we had talked about last time. But going out of this quarter, if we could ship all the demand that’s in front of us for this quarter, I would just say that our revenue and operating margin would be materially higher.

      James E. Faucette – Pacific Crest Securities, Inc., Research Division

      Just a few follow-up questions. First, back to Steve or Paul related to your partnerships with your foundries. I think, Steve, you said that you’re now sourcing 28 nanometer from 4 different partners. Going forward as we look at future geometry and process improvements, should we expect you to continue to be diversified at the outset across multiple partners? Or should we expect you to return to concentrating on 1 or 2 key partners for future transitions, firstly? …

      Steven M. Mollenkopf

      James, this is Steve. Our product portfolio at the high tier, we tend to be on the leading node; on the lower tiers or the mass-market tiers, we may be one node behind. So we tend to have a broad sourcing strategy to take account of the fact that we’re on leading node. And also, following nodes, we tend to engage with a lot of fab partners by necessity. On the leading nodes, I think you’re not going to see a big change in our strategy moving forward with the exception that we do, obviously, a much better job of matching our ramps, capacity ramps and demand ramps, as we drive leading nodes. For us, you’re going to continue to see us really taking advantage of the fact that you can play the integration game at the leading nodes. And there’s a number of different good road maps that we’re seeing from the industry through the fab — through fab partners, and we’re going to continue to drive the best ones that we can find.

      QUALCOMM Incorporated’s CEO Discusses Q2 2012 Results – Earnings Call Transcript [Seeking Alpha, April 18, 2012]

      Steven M. Mollenkopf – President and Chief Operating Officer:
      Our QCT business delivered another strong quarter. We shipped 152 million MSMs, up 29% year-over-year driven by increased demand for our integrated smartphone solutions and advanced modems.
      Smart — Snapdragon shipments increased by more than 70% year-over-year, driven by growth across all price tiers from Snapdragon S1 products to our latest generation of Snapdragon S4 processors. There are now more than 370 announced Snapdragon-based devices with over 400 more in design, of which over 150 are S4 designs.
      As you know, we have made significant investments in recent years to establish a leadership position in LTE chipsets, and we believe we are succeeding. In parallel, industry adoption of LTE technology is growing rapidly. And with our strong portfolio of products, we are at the forefront of this technology transition.
      As a result of these trends and as Paul mentioned, demand for our 28-nanometer chipsets continues to exceed available supply. To address 28-nanometer demand, we are increasing our related operating expenses and are working closely with our fab partners to bring up additional capacity.
      Within this environment, it is worth noting that our current estimates for total 28-nanometer shipments this fiscal year are largely in line with our prior guidance, though our forecast for the June quarter is a bit lower. Our increased investment to bring up additional 28-nanometer capacity is expected to show results in fiscal 2013.
      Across the rest of the business, demand trends are very strong, and we continue to drive our technology leadership. At Mobile World Congress in Barcelona, several leading OEMs announced their first Snapdragon S4 dual-core devices, including ASUS, HTC, Huawei, Lenovo and Panasonic. We also demonstrated our new S4 quad-core processor, the APQ8064 running 4 separate HD video streams; and we announced our S4 Snapdragon MSM8960 Pro, which integrates our new high performance programmable Adreno 320 GPU for higher-end mobile computing devices.
      We announced and demonstrated our new 802.11ac Wi-Fi solution and announced a broad family of 11 AC chipsets for mobile, computing, consumer electronics, as well as home and enterprise networking. Also, our new integrated connectivity solution, which includes digital Wi-Fi, GPS, Bluetooth and FM, continues to be designed in by our customers in the vast majority of our growing S4 pipeline.
      We continue to invest in our Qualcomm reference design program to support growth of lower-tier smartphones in emerging regions. Shipments into Chinese emerging accounts are expected to grow at a strong double-digit rate quarter-over-quarter while we transition customers to 7x27A. There have been 10 OEM designs launched on our reference programs over the last quarter with more to follow. We are on track to expand the reference design programs to include a new dual-core Snapdragon processor the MSM8x25. We will do this before the end of the June quarter.
      We are increasing our investments to address incremental opportunities beyond traditional cellular, including mobile computing and Windows on Snapdragon. And looking ahead, our leadership position across multiple technologies, delivered to our customers with a tiered and expanding chipset road map, positions us well for smartphone and computing trends in both emerging and developed regions.
      T. Michael Walkley – Canaccord Genuity, Research Division
      Steve, I wonder if you could just elaborate a little more on the 8960 ramp. Obviously, some of your customers are worried about your ability to supply, given the demand’s greater than the ability to supply. So how do you manage maybe losing some share in the short term? And then also how do you manage maybe some double ordering that might come from customers trying to get that supply?
      Steven M. Mollenkopf
      Mike, it’s Steve here. A couple of things, one is we have taken approach to spread the supply across all of the customers as best we can, and so I think everybody is dealing with this issue. And obviously, it’s a pretty difficult issue to deal with. But in the near term, some of the OEMs have been looking at alternative chipsets, in particular our Fusion 2 lineup, which can be substituted in some cases. But other than that, it’s really a question where we are accelerating as best we can the supply, consistent with what I was saying and what Paul was saying. We’re really focused very much on getting additional supply throughout the year.
      Parag Agarwal – UBS Investment Bank, Research Division
      Steve, can you please explain the alternative your customer have, given that the supply is constrained? And then what has been the reaction so far? I mean what — I mean are these customers willing to go to older Snapdragon designs? Are they looking at alternatives? Are they trying to use their own set [ph] of solutions?
      Steven M. Mollenkopf
      Well, I think you see a combination of people. In any constrained environment, people look for any alternative they can in order to solve the problem. Now what you have, particularly in this case, is these are devices that primarily are using LTE type of chipsets, and so the alternatives are a little bit smaller than they would be, let’s say, in a general allocation scenario, maybe in another industry. And we’ve been helping customers to see how they can swap in our Fusion 2 chipset, which is the chipset that we have been ramping over the last 8 months in production. Now in some cases also, our OEM partners are, of course, working with us very closely to try to help us accelerate our own supply, and that is primarily what we’re seeing. And we do expect to see some alternative non-Qualcomm chipsets being used to solve that issue as well. But I will remind you that in addition to the 8960, right on its heels is the 8×30, as well as the APQ8064. So we’re continuing to drive our tiered road map throughout the year on the same schedule, again, gated by the supply here in the near term. But I think that’s a pretty attractive road map that people are interested in doing. So we need to solve the supply issues, and then we’ll move the business on.

      Qualcomm chip shortage to continue [The Korea Times, June 21, 2012]

      Qualcomm said Thursday that its chip supply will not likely meet high demand from its major clients, including Samsung Electronics, LG Electronics and Pantech, dampening their hopes that chip supply would improve in the latter half of this year.

      “We are still struggling to meet an explosive demand for the latest MSM8960 chipsets and other chip variants using a 28-nanometer processing technology, though the production yields of our chip products have steadily been improving,” said Kim Jong-ha, a senior executive at Qualcomm CDMA Technology Korea, Thursday.

      Industry sources said Qualcomm has been in negotiations with three and four chip foundries other than Taiwan’s TSMC to increase supply of the chips and stressed “visible results” to follow shortly. Kim was at the sidelines in the press conference to unveil Qualcomm’s updated business strategies at the Plaza Hotel, downtown Seoul.

      Qualcomm had warned in April that it will have trouble meeting demand for some of its advance cellphone chips for the rest of the year due to manufacturing constraints and operating expenses will increase faster than expected.

      The MSM8960 chipsets, which sport Long-Term Evolution (LTE) functionality, are currently being used in Samsung, LG and Pantech’s premium smartphones. Samsung’s Galaxy SIII LTE smartphone is also using the Qualcomm chipset.

      But the Qualcomm executive said the chip shortage problem should soon ease, though he declined to say exactly when.

      Qualcomm has attempted to appease its clients by offering an alternative in the form of the “Fusion 2” chipset; however the manufacturer is conceding; “We do expect to see some alternative non-Qualcomm chipsets being used to solve that issue as well.”

      The executive said it will commercialize its quad-core one chip solutions from the latter half of next year and a smartphone that uses the latest chip solution will be released in July next year.

      Qualcomm plans to put the VoLTE functionality on its upgraded MSM8960 chipsets in a goodwill gesture to help local carriers smoothly push their VoLTE services from September this year.

      Qualcomm sources said the existing MSM8960 chipsets don’t support the VoLTE functionalities, which is impossible for consumers using Samsung’s Galaxy R Style, LG’s Optimus LTE2 and Pantech’s VegaRacer2 models to experience the VoLTE service.

      During the conference, Qualcomm pledged business expansion to Internet-connected TVs, PCs and tablets and reiterated its bullish plan to support Microsoft’s Windows 8 software.

      Globalfoundries to the “rescue”:

      Globalfoundries to fab 28nm chips for Qualcomm, says paper [DIGITIMES, July 13, 2012]

      Qualcomm has contracted Globalfoundries’ Dresden fab to manufacture 28nm chips, the Chinese-language Commercial Times cited unnamed equipment makers as saying in a recent report. The foundry chipmaker will start shipping the orders to Qualcomm in the fourth quarter of 2012, the paper said.

      Commercial Timespreviously reported that UMC had secured orders for 28nm Snapdragon S4 chips from Qualcomm with volume production slated for the last quarter of 2012.

      Rumors circulated earlier in the year that TSMC’s supply shortfalls at 28nm would likely drive its longtime partners toward other foundries. In addition to Qualcomm, Nvidia was identified as another TSMC customer considering a second-source supplier.

      In fact, Globalfoundries has already entered into a non-binding MoU with Qualcomm to collaborate on leading-edge technologies. Globalfoundries said in a January 2010 company release that initially the firm intends to provide Qualcomm with access to 45nm LP and 28nm LP technologies, with an intended collaboration on future advanced process nodes.

      In other news, IC design service company Socle Technology recently disclosed that the firm has developed and taped out its first ARM Cortex-A9 based 28nm ASIC design using Globalfoundries’ 28nm super low power technology (SLP) with HKMG. The ASIC design will soon be mass produced at Globalfoundries, Socle said.

      Formerly a IC design service subsidiary of Chartered Semiconductor Manufacturing, Socle now works closely with Globalfoundries.

      GlobalFoundries Interview with Subramani (Subi) Kengeri [BrightSideofNews YouTube channel, May 22, 2012]

      An interview with Subramani “Subi” Kengeri, Vice President of Design Solutions at GlobalFoundries. We discussed topics such as 28nm and future nodes such as 20nm and 14nm, the future of Silicon-on-Insulator (SOI), as well as relationship with over 150 GlobalFoundries customers.

      GLOBALFOUNDRIES Extending Fab 8 to Meet Strong Customer Demand [GLOBALFOUNDRIES press release, July 24, 2012]

      Cleanroom extension to add hundreds of new jobs and 90,000 square feet of manufacturing capacity
      GLOBALFOUNDRIES today announced it is moving forward with the final construction for the extension of Module 1 at the Fab 8 campus in New York. The project will add 90,000 square feet of manufacturing capacity, bringing the total capacity for Fab 8 Module 1 to 300,000 square feet. Construction activities are scheduled to begin in August and work is expected to be completed in December 2013.
      “During the construction of Fab 8, we extended the shell of the Module 1 building with the expectation that our business would continue to grow. Today we see increasingly strong demand from our customers, especially at the 28nm node, and we are excited to be moving forward with this next phase in the development of the Fab 8 campus,” said Eric Choh, vice president and general manager, Fab 8, GLOBALFOUNDRIES. “By continuing to expand our investment in the project, GLOBALFOUNDRIES is delivering more options to our global customers, while helping to redefine upstate New York as a premier hub of the global semiconductor industry, creating thousands of new advanced manufacturing jobs, and contributing billions of dollars to the regional economy.”
      Consisting of approximately two million square feet, Fab 8 is being developed as the world’s most advanced semiconductor foundry manufacturing facility and is consistently hitting all major development milestones. GLOBALFOUNDRIES began construction on Fab 8 in July 2009 and began moving people and equipment into the facility in mid-2011. Initial wafer starts began earlier this year and the facility is on track to begin risk production by the end of the year, with volume production in early 2013.
      Extending the Fab 8 cleanroom is expected to increase the Fab 8 capacity to approximately 60,000 wafers per month and increase the capital budget by approximately $2.3 billion, taking the total capital budget from $4.6 billion to approximately $6.9 billion, once tools and equipment are installed.
      Since breaking ground on Fab 8 in 2009, GLOBALFOUNDRIES has created more than 1,500 new direct jobs, developing a unique and diverse workforce drawn from local talent in the region as well as experienced professionals from across the United States and more than 30 countries.
      In addition, the project has created an additional 4,300 construction-related jobs and established the largest private Project Labor Agreement in history, generating hundreds of millions of dollars of economic development throughout upstate New York during the worst economic downturn since the Great Depression.
      GLOBALFOUNDRIES has a total of about 1,800 employees across New York, including research teams at the IBM facilities in East Fishkill and at CNSE at the University of Albany, and more than 12,000 employees worldwide with additional manufacturing campuses in Germany and Singapore.

      Execution, Innovation, Location: 3 Reasons to Choose GLOBALFOUNDRIES at 28nm [thefoundryfiles.com blog by Michael Noonen, Executive Vice President, Worldwide Marketing and Sales, for GLOBALFOUNDRIES, July 5, 2012]

      Refers to: – Rory Read, 2nd gen AMD A-Series APU using HKMG – Rambus: Joe Louis-Chandran @[6:06] Fab 8 in Saratoga County, New York is: fully operational ramping ahead of schedule shipping products for revenue in early 2013

      We recently attended the Design Automation Conference in San Francisco, where we showcased our wide array of foundry offerings and met with customers, partners, and industry influencers. All of them asked how GLOBALFOUNDRIES can address the increased demand for 28nm.  We answered that we have three major reasons why our customers can depend upon GLOBALFOUNDRIES for their 28nm needs: execution, innovation and location.

      Execution

      GLOBALFOUNDRIES has a tradition of rapidly ramping leading-edge technologies to volume production.  We delivered the fastest time-to-volume for the 45/40nm production ramp, and we are leading the foundry ramp at 32/28nm in volumes well ahead of others foundries. In fact, earlier this year we reached a major milestone by shipping our 250,000th HKMG wafer, and we have shipped many thousands more since. Overall, we have shipped more HKMG wafers than all the other foundries combined.

      Not convinced? Just ask our customers. For example, AMD CEO Rory Read said, “In just one quarter, we were able to see more than a doubling of yields on 32nm, allowing us to exit 2011 having exceeded our 32nm product shipment requirements. Based on this successful ramp of 32nm HKMG, we are committed to moving ahead on 28nm with GLOBALFOUNDRIES.”

      Innovation

      Everyone knows our industry faces huge challenges as we move to more advanced technology nodes. At 28nm, we worked tirelessly to maintain true scaling and deliver an industry-leading technology in a System-on-Chip (SoC) design platform based on our production-proven HKMG technology. Here are a few highlights of our 28nm technology in comparison to the previous generation:

      • ~100 percent density increase.
      • Up to 50 percent increased speed and 50 percent reduction in energy/switch.
      • Sustains 40nm layout style advantages: Bi-directional Poly, Poly Jogs, Large Caps.
      • ~20% smaller die relative to 28nm “Gate Last.”

      Here again, our customers are seeing the benefits. Thucydides Xanthopoulos, distinguished engineer at Cavium, says with GLOBALFOUNDRIES, his company received outstanding levels of in-depth technical support: “This was essential in addressing the new technical challenges of the 28nm process technology to meet our stringent power requirements and demanding frequency goals. This ensured our product design timeliness and success.”

      Location

      Not only is GLOBALFOUNDRIES now the second largest semiconductor foundry in the world, but with manufacturing plants located in Europe, Asia and North America, we are the only truly global foundry.

      Designed for 32/28nm and beyond, our newest location, Fab 8 in New York, is one of the most advanced semiconductor facilities in the world. Fab 8 is the largest public-private sector industrial investment in state history and a cornerstone of New York’s burgeoning “Tech Valley.” Forbes magazine recently said the Capital Region could become the “Silicon Valley of Nanotech and even surpass it in economic importance.”

      To paint a clearer picture of how advanced the nearly 2 million square foot campus is, here are a few more facts:

      • The clean room is larger than 6 football fields and has 7 miles of track for overhead transport vehicles.
      • Fab 8 took over six million man hours to complete – that’s more man hours than it took to construct the Empire State Building in New York City.
      • Fab 8 has over 60,000 cubic yards of concrete, enough to build a 105 mile-long sidewalk.
      • 75 miles of pipe total square footage exceeds the Chrysler building in NYC.

      Fab 8 is fully operational, ramping ahead of schedule, and shipping products for revenue in early 2013. Once fully ramped, the first fab module will be capable of 60,000 wafer starts per month.

      These are just a few of the reasons why customers should work with GLOBALFOUNDRIES on 28nm—and they are. We taped out our first 28nm product in Q4 2011 and we have dozens in the pipeline. To learn more about our complete value proposition at 28nm, check out this video we created for DAC.

      More information: Globalfoundries Vows to Ramp Up 28nm Production Quickly. [X-bit labs, July 5, 2012]

      ChipEstimate.TV interview with Mike Noonen, GLOBALFOUNDRIES at Common Platform Tech Forum [chipestimate YouTube channel, March 21, 2012]

      Sean O’Kane, producer/host ChipEstimate.TV interviews Mike Noonen, Sr. VP of Worldwide Sales and Marketing, GLOBALFOUNDRIES at Common Platform Tech Forum 2012 For more information about GLOBALFOUNDRIES go to:http://www.globalfoundries.com/.

      GLOBALFOUNDRIES Dresden Fab Ships 250,000th 32nm HKMG Wafer [GLOBALFOUNDRIES press release, March 21, 2012]

      … based on 32nm High-k Metal Gate (HKMG) technology

      On a unit basis, cumulative 32nm shipments for the first five quarters of wafer production are more than double that achieved during the same period of the 45nm technology ramp, demonstrating that the overall 32nm ramp has significantly outpaced the 45nm ramp, despite the integration of a number of new and complex elements in both design and process technologies.

      “AMD and GLOBALFOUNDRIES worked in close partnership during 2011, and today’s announcement is a testament to the progress we have made together,” said AMD president and CEO Rory Read. “In just one quarter, we were able to see more than a doubling of yields on 32nm, allowing us to exit 2011 having exceeded our 32nm product shipment requirements. Based on this successful ramp of 32nm HKMG, we are committed to moving ahead on 28nm with GLOBALFOUNDRIES.”

      At Fab 1 in Dresden, GLOBALFOUNDRIES recently completed construction of an additional wafer manufacturing facility designed to add capacity at 45nm and below, which has the potential to increase the overall output of the Fab 1 campus to 80,000 wafers per month once fully ramped. The expansion project is adding more than 110,000 square feet of cleanroom space to the site, making Fab 1 the largest wafer fab in Europe for leading-edge technology. More than 50 percent of Fab 1’s production is now on HKMG technology. In addition to the 32nm technology, the company’s 28nm HKMG offerings are qualified and ready for design-in today.

      28nm Ramp Starts At Globalfoundries. [Manerisms blog on ElectronicsWeekly.com, April 17, 2012]: “We’re starting the volume production ramp on 28nm. With our experience at 32nm we expect less issues on the 28nm,” Rutger Wijburg, vice president and general manager GLOBALFOUNDRIES Fab 1, told EW.

      Globalfoundries opens up 28nm, 20nm FD-SOI process to all-comers[ElectronicsWeekly.com, June 20, 2012]:

      Globalfoundries is to manufacture FD-SOI chips for STMicroelectronics and ST-Ericsson at both 28nm and 20nm process generations which will be made avaialble to anyone wanting to use them. ST has a limited availability of FD-SOI from its line at Crolles. “This arrangement ensures our customers will have a secure source of supply, says ST vp Joel Hartmann. 28nm FD-SOI, is currently in the ‘industrialisation phase’, says ST and is scheduled to be available for prototyping by July 2012.

      The Rambus experience with GLOBALFOUNDRIES 28nm Super Low Power (28nm-SLP) technology see in the collaborative whitepaper: Designing into a Foundry Low Power High-k Metal Gate 28nm CMOS Solution for High-Performance Analog Mixed Signal and Mobile Applications [June 26, 2012]

      Background video on GLOBALFOUNDRIES’ leadership in 28nm capacity:

      Thomas Wong, Director Design Enablement, GLOBALFOUNDRIES. IP Talks speaker with ChipEstimate.com at DAC 2012 in San Francisco. Leadership in 28nm capacity.

      Background video on Sand to Silicon [globalfoundries YouTube channel, May 9, 2012]

      Have you ever wondered what goes in to making a semiconductor? Watch ths video.

      Collaborative partner Samsung Electronics also joining the “rescue” effort:

      Common Platform Technology Forum 2012, Ana Hunter, VP Foundry Services, Samsung interview on ChipEstimate.TV [chipestimate YouTube channel, Feb 13, 2012]

      GLOBALFOUNDRIES and Samsung Extend Fab Sync to New High-Performance 28nm Technology for Mobile Applications [GLOBALFOUNDRIES  press release, Aug 31, 2011]

      GLOBALFOUNDRIES and Samsung Electronics, Co., Ltd. broadened their collaboration, announcing plans to synchronize global semiconductor fabrication facilities to produce chips based on a new high-performance and low-leakage 28nm High-K Metal Gate (HKMG) technology. The technology has been specifically developed for mobile device applications, offering 60 percent of active power reduction at the same frequency or 55 percent of performance boost at the same leakage over 45nm low power (LP) SoC designs.

      In 2010, GLOBALFOUNDRIES and Samsung announced a fab synchronization on low-power 28nm HKMG technology in collaboration with IBM and STMicroelectronics. This low-power technology is qualified and fully design enabled with standard cell libraries, memory compilers, and additional complex IP blocks. The high-performance offering announced today complements the low-power technology, extending the frequency of operation for high-performance smartphones, tablets, and notebook computers, while retaining ultra-low leakage transistors and memories to enable the long battery life needed for mobile environments.

      The companies are proving the collaborative value of a synchronized platform by working with several customers to optimize processes and tooling for both the low-power and high-performance 28nm HKMG technologies. The synchronization process helps ensure consistent production worldwide, enabling customer chip designs to be produced at multiple sources with no redesign required, leveraging the customers’ design investments.

      By virtue of the synchronization, the collaboration presents a “virtual fab” that derives manufacturing capacity from four geographically diverse fabs. Each company has two 300mm fabs that will qualify the technology: GLOBALFOUNDRIES Fab 1 in Dresden, Germany and Fab 8 in Saratoga County, New York; and Samsung S1 in Giheung, Korea and the company’s recently expanded fab, S2 in Austin, Texas. The four fabs represent a global footprint estimated to be the largest in the foundry industry for leading-edge capacity, offering customer choice enabled by close collaboration and an unparalleled de-risking of supply chain uncertainties.

      The new high performance process is based on the 28nm “Gate First” HKMG technology utilized for the low power process announced in 2010. As with the low power 28nm technology that is fully design-enabled today, a comprehensive System-on-a-Chip (SoC) design platform will be implemented for the high performance offering to enable seamless customer design-in to the multiple global manufacturing sites.

      Ana Hunter – Vice President of Foundry for Samsung Semiconductor Inc. [globalfoundries YouTube channel, May 29, 2012]

      Qualcomm, Samsung to team up for chip [The Korea Times, July 5, 2012]

      As part of efforts to solve a supply shortage Qualcomm will soon sign a deal with Samsung Electronics to produce chips used in the Korean firm’s smartphones, according to industry sources.

      Industry and Samsung officials said Thursday that Samsung Electronics has “tentatively agreed” with Qualcomm to produce the latter’s Snapdragon S4 chipsets using Samsung’s 28-nanometer technology from the first half of 2013.

      “The two companies have agreed in principle on chip production and are now trying to iron out details, including production volume,” an industry source said.

      Samsung expects that the latest partnership will help the company strengthen its capabilities for non-memory chip management. The Korean technology giant plans to invest more in non-memory chips this year than in conventional memory chips for the first time since it started its chip-making business.

      Qualcomm CEO Paul Jacobs has said his firm is seeing “very strong demand” for the S4 chipsets amid the rising popularity of data-intensive and speedier phones that also use advanced long-term evolution (LTE) networks.

      Qualcomm’s MSM8960 chipsets are currently being used in the latest smartphones by Samsung, LG Electronics, Motorola and Taiwan’s HTC.
      ”Because Samsung is a long-time partner with Qualcomm for modem chips, it’s no surprise that the partnership has expanded to real chipsets,” said another industry source.

      With the Taiwan Semiconductor Manufacturing Co. (TSMC) and Samsung producing the Qualcomm chipsets, analysts expect the supply will improve from early next year.

      Qualcomm has also designated United Microelectronics Corp. (UMC) as another supplier with the capacity to help cope with tight supply of the leading-edge process at TSMC.

      ”The contract with Samsung, as well as UMC, means that Qualcomm plans to lower its heavy dependence on TSMC. It also means that Samsung’s foundry chip-making has reached a competitive level to guarantee the capacity that Qualcomm wants,” said an analyst at Semiconductor Equipment and Materials International (SEMI).

      Samsung, which controls near 50 percent of the global memory chip market, is busy transferring its conventional chip lines to profitable non-memory lines such as foundry facilities.

      Samsung’s global share for the foundry chip-making business was less than 2 percent as of the end of last year. However, market experts say Samsung is one of the few players that can threaten TSMC’s leadership as Samsung has abundant cash and top-class memory chip-making technology.

      “It’s probable for Samsung to win more deals from Texas Instruments and Nvidia – which are key partners of TSMC. In the near future, Samsung will become a top-tier foundry chipmaker that could compete with TSMC,” said the SEMI analyst.

      See also: Proven Track Record at 32/28nm [Samsung Foundry presentation, July 3, 2012]

      A New Foundry Business Model [by Ana Hunter Voices@SamsungSemiconductor, June 26, 2012]

      As we hit the half way mark of 2012, it’s been an eventful year so far.  Conversations swirl around:
      • The need for more 28nm capacity
      • Is 450mm wafer manufacturing really going to happen?
      • When will FinFET transistors become standard?
      • Will the foundry/fabless industry continue to thrive?
      There’s no doubt we’re at a crossroads at the most advanced process technology nodes. In order to take positive steps forward, significant monetary and collaborative investments and resources are required from both the manufacturing and design sides of the equation.
      The foundry/fabless semiconductor industry is not going to collapse or disappear as some have recently predicted. See the recent report from SEMI.org on equipment spending. But, a new approach to doing business is in order to stay competitive with pure IDMs [Integrated Device Manufacturer, like once Gobalfoundries was under AMD]. The foundry industry has taken huge strides on the ecosystem side to ensure that physical IP, libraries and design flows are all in place as a new process node comes online. That tight working relationship needs to be pushed beyond the partner ecosystem to include the customer’s design teams.
      There is a lot to be said for mimicking a more IDM-like relationship between a foundry and its fabless customers. For faster product rollout and ramp to high-volume manufacturing at the most advanced process nodes, integrated relationships between the foundry and its strategic customers where quasi-IDM operating procedures are established is key to the health and growth of the foundry industry. Fabless companies and foundries need to collaborate on the factors that allow products to be manufacturable, crossing traditional customer and vendor barriers. This is already happening as leading fabless companies learn from experience that closer integration with foundry design flows and kits, starting very early in the development cycle, enables faster feedback and improvement to both the product design and the manufacturing process.
      The industry is at an inflection point and the model is changing. A more simulated IDM environment will allow fabless semiconductor companies to be more competitive at the advanced process nodes. As an IDM foundry, Samsung is keenly aware of the advantages that can be gained by this approach. We strive to deliver these benefits to our foundry customers.

      UMC is coming to the “rescue” as well:

      Chip industry undergoing structural shift, says UMC CEO [DIGITIMES, July 27, 2012]

      The semiconductor industry is in the process of structural change, and United Microelectronics (UMC) has a big growth opportunity in the advanced chip segment, according to Shih-Wei Sun, CEO for the IC foundry.

      Sun said that he has observed some form of evolution in the IC sector which will likely lead to gradual changes in market leadership. UMC’s high-end foundry business has entered its next stage of growth, which will help strengthen its foundation for future growth, Sun claimed.

      Sales generated from advanced process technologies are set to climb substantially and drive sales growth for the company in the second half of 2012, Sun noted. Growth momentum will continue into next year, when the fifth and sixth phase (P5 and P6) factories of its 12-inch plant in southern Taiwan are ready to come online, according to Sun.

      UMC’s planned capex budget for 2012 of US$2 billion remains unchanged, said Sun, adding that the expenditure will be mainly used to expand 28nm manufacturing capacity and develop 20nm and more advanced technologies.

      Sun indicated that 28nm process technology will account for about 5% of UMC’s revenues by the end of 2012. Moving forward, the foundry expects to start making small volume chips using 20nm process sometime in the second half of 2013, Sun said.

      UMC also set a goal of moving 20nm FinFET process to volume production in the second half of 2014, according to Sun. The company has signed a licensing agreement with IBM to expedite the development of its 20nm CMOS process with FinFET 3D transistors.

      UMC has long been ranked the world’s second-largest pure-play foundry, trailing only Taiwan Semiconductor Manufacturing Company (TSMC). However, it now faces tougher competition from Globalfoundries, and has been aggressively ramping up its foundry business. Globalfoundries recently claimed that the firm narrowed its gap with UMC in the foundry rankings in 2011, and moved up to second in the first quarter of 2012.

      In other news, UMC has reported better-than-expected results for the second quarter of 2012. The firm estimated third-quarter sales will grow only slightly on quarter, but did not provide its guidance for the fourth quarter of 2012 citing uncertainty in end-market demand.

      UMC 2Q12 results beat guidance [DIGITIMES, July 25, 2012]

      … UMC CEO Shih-Wei Sun, said in a statement. “For the upcoming quarter, we expect mild revenue growth, with 40nm percentage contribution increasing significantly as volume production begins for several new products.”…. UMC saw 40nm and more advanced processes account for 9% of revenues in the second quarter, compared to 9% in the first quarter and 6% in second-quarter 2011. …

      UMC reportedly seeking investment from Qualcomm [DIGITIMES, July 13, 2012]

      UMC has approached Qualcomm to participate its upcoming private placement with an aim to establish a strategic partnership with the chip vendor, according to industry sources.

      In response, UMC said it has no specific target investors for the fundraiser.

      UMC’s board of directors in April approved plans to issue up to 1.292 billion new shares in a private placement, which is aimed at bringing in new strategic partners as well as strengthening its capital structure. The resolution later received the nod from the company’s shareholders.

      UMC reportedly to start building 28nm chips for Qualcomm in 4Q12, says report [DIGITIMES, July 2, 2012]

      United Microelectronics (UMC) reportedly has secured orders for 28nm Snapdragon S4 chips from Qualcomm with volume production slated for the fourth quarter of 2012, according to a Chinese-language Commercial Timesreport.

      UMC’s monthly output for Qualcomm’s 28nm chips is initially estimated at 3,000-5,000 wafers, equivalent to 20-30% of Qualcomm’s total orders placed with Taiwan Semiconductor Manufacturing Company (TSMC)for the fourth quarter, the report indicated.

      The report comes on the heels of a Bloomberg report citing Qualcomm CEO Paul Jacobs as saying that the firm would not rule out owning a manufacturing plat or consider “writing big checks” to its contract partners to ensure sufficient supply.

      Previous reports cited industry sources saying that the tight supply of chips built using TSMC’s 28nm process technology would likely drive Qualcomm and TSMC’s other major client Nvidia toward other foundries as a second source.

      TSMC has reiterated that supply of 28nm chips will come close to meeting demand in the fourth quarter of 2012, and satisfy demand completely by the first quarter of 2013.

      UMC Aligns With IBM on 20nm Process with FinFET 3D Transistors [UMC press release, June 29, 2012]

      Engagement will expedite the development of UMC’s next generation technologies

      Hsinchu, Taiwan, June 29, 2012 – United Microelectronics Corporation (NYSE: UMC; TWSE: 2303) (“UMC”), a leading global semiconductor foundry, today announced that it has licensed IBM technology to expedite the development of the foundry’s next generation 20nm CMOS process with FinFET 3D transistors. Under the terms of the agreement, IBM will license its 20nm process design kit and FinFET technology to UMC so the foundry can use these technologies in order to accelerate the availability of these processes for UMC customers.

      Dr. IC Chen, vice president of Advanced Technology Development at UMC, said, “We are happy to engage with a recognized technology leader such as IBM for this technology advancement effort. UMC’s position as a world-leading foundry involves timely introduction of leading-edge processes to enable next generation customer chip designs. Leveraging IBM’s technology expertise to shorten our 20nm and FinFET R&D cycle will create a win-win situation for UMC and our customers.”

      This agreement between UMC and IBM is only inclusive of IBM’s 20nm CMOS and FinFET. UMC’s internally developed 20nm planar process will be aligned to IBM’s design rules and process/device targets, while UMC’s FinFET will be offered as a low-power technology enhancement option for mobile computing and communication products. Implementation will take place at the company’s Tainan, Taiwan R&D site.

      About UMC
      UMC (NYSE: UMC, TSE: 2303) is a leading global semiconductor foundry that provides advanced technology and manufacturing services for applications spanning every major sector of the IC industry. UMC’s customer-driven foundry solutions allow chip designers to leverage the strength of the company’s leading-edge processes, which include production proven 65nm, 45/40nm, mixed signal/RFCMOS, and a wide range of specialty technologies. Production is supported through 10 wafer manufacturing facilities that include two advanced 300mm fabs; Fab 12A in Taiwan and Singapore-based Fab 12i are both in volume production for a variety of customer products. The company employs approximately 14,000 people worldwide and has offices in Taiwan, Japan, Singapore, Europe, and the United States. UMC can be found on the web at http://www.umc.com.

      Comment on that by X-bit labs [July 3, 2012]

      It is necessary to note that UMC does not currently enter the so-called “IBM fab club”, or Common Platform alliance between IBM, Globalfoundries and Samsung Semiconductor that develops common process technologies for all three companies’ semiconductor manufacturing facilities. As a result, UMC will not be able to align its manufacturing processes with CP members.

      Nonetheless, licensing technologies from IBM demonstrates inability of UMC to design competitive process technologies fully on its own. Potentially, it means that going forward UMC may either join the Common Platform alliance or to continue licensing fabrication processes from others.

      Comment on that by EE Times [June 29, 2012]

      Though he declined to disclose the specific cost of the license deal, the spokesman described the terms as “reasonable and insignificant to our financial statements after expense amortization.” The deal will enable UMC to save the considerable costs that would have been involved in developing 20-nm and FinFETs on its own, the spokesman.

      FinFETs are three-dimensional, fin-based multi-gate transistors. Intel Corp. is currently in production of 22-nm devices featuring FinFETs—known by Intel as tri-gate transistors. Taiwan Semiconductor Manufacturing Co. Ltd., UMC’s biggest rival in the foundry business, is not planning to implement FinFETs until the 14-nm node. Globalfoundries and Samsung are also planning to implement FinFETs at the 14-nm node.

      While Qualcomm’s long supplier TSMC is declaring:

      TSMC reiterates supply of 28nm chips to come close to demand in 4Q12 [DIGITIMES, June 13, 2012]

      Taiwan Semiconductor Manufacturing Company (TSMC) has reiterated its previous remarks that supply of 28nm chips would come close to meeting demand in the fourth quarter of 2012, in response to speculation that companies lining up for the foundry’s 28nm process capacity had dispersed.

      At its most-recent investors meeting, TSMC also suggested that demand for the foundry’s 28nm manufacturing capacity would be completely satisfied by the first quarter of 2013.

      TSMC chairman and CEO Morris Chang remarked at the company’s annual shareholders meeting yesterday (June 12) that the foundry’s 28nm foundry capacity will remain tight through the third quarter of 2012. Company efforts in production expansion will help supply catch up and come near the total market demand in the last quarter of the year, according to Chang.

      Chang admitted that TSMC had failed to make a precise estimate of demand for 28nm chips this yearand therefore, the foundry could not immediately provide the needed additional capacity.

      In order to accelerate its pace of 28nm capacity expansion, TSMC has revised upward its 2012 capex to US$8-8.5 billion. The foundry also unveiled plans to ramp up 20nm production ahead of schedule.

      TSMC Reports Second Quarter EPS of NT$1.61 [TSMC press release, July 19, 2012]

      28-nanometer process technology accounted for 7% of total wafer revenues, meeting our internal plan. 40-nanometer accounted for 28% of total wafer revenues, and 65-nanometer was 26%. These advanced technologies accounted for 61% of totalwafer revenues.

      “Due to continuing strong demand for our 28-nanometer technology, we expect to double the shipments of 28-nanometer in the third quarter. This increase in 28nm business will account for more than 80% of revenue growth in the third quarter,” said Lora Ho, SVP and Chief Financial Officer of TSMC.

      TSMC Reports First Quarter EPS of NT$1.29 [TSMC press release, April 26, 2012]

      28-nanometer process technology accounted for 5% of total wafer revenues, 40-nanometer was 32%, and 65-nanometer accounted for 26%. These advanced technologies accounted for 63% of total wafer revenues. …

      TSMC Reports Fourth Quarter EPS of NT$1.22 [TSMC press release, Jan 18, 2012]

      28-nanometer process technology accounted for 2% of total wafer revenues, 40-nanometer was 27%, and 65-nanometer accounted for 30%. These advanced technologies accounted for 59% of total wafer revenues. …

      TSMC Reports Third Quarter EPS of NT$1.17 [TSMC press release, Oct 27, 2011]

      40-nanometer and 28-nanometer process technologies accounted for 27% of total wafer revenues, and 65-nanometer accounted for 27%. These advanced technologies accounted for 54% of total revenues. …

      Taiwan Semiconductor Manufacturing Company Limited, 2012 Annual General Shareholders’ Meeting Minutes [June 12, 2012]

      … We became the first foundry to offer volume production of 28-nanometer, with the first-to-market 28-nanometer high-k/metal gate (HKMG) technology portfolio. …

      … Based on a record number of customer product tape-outs, TSMC entered volume production of superior 28-nanometer Gate-Last HKMG logic technology.  Revenue from the 28-nanometer node contributed 2% of fourth quarter 2011 wafer revenue, and is expected to contribute approximately 10% wafer revenue in 2012.  …

      TSMC plans to make as small as 7nm processors, 28nm is now in volume production [Charbax YouTube channel, Oct 25, 2011]

      TSMC is the worlds largest independent ARM Processor foundry. Here’s a video about how TSMC makes the processors of the present and the future, they do them for many of the major ARM chip designers such as Texas Instruments, Nvidia, Qualcomm and others.

      More background information: ChipEstimate.com DAC 2012 IP Talks presenter Dan Kochpatcharin [chipestimate YouTube channel, June 26, 2012]

      Dan Kochpatcharin, Deputy Director, IP Portfolio Marketing, TSMC. IP Talks presenter with ChipEstimate.com at DAC 2012 in San Francisco. TSMC OIP and IP Quality.

      There are 41 IP partners in TSMC IP alliance program and also have 20-25 IP partners directly supported but not part of the IP alliance program.

      image

      And here are the number of titles in TSMC IP portfolio also vs. other foundries:

      image

      After that the whole discussion is about the IP quality, which is also discussed in the following video: IP Quality — It’s Imperative! – Voices of DAC 2012 [synopsys YouTube channel, June 11, 2012]

      TSMC offers some of the most advanced processes in the industry. They are used to manufacture many of the most complex semiconductors ever produced. Semiconductor IP is a key ingredient to successful System-on-Chip design. Both the processes and the IP face big challenges. Dan Kochpatcharin talks with us about the latest TSMC process technology, the challenges in designing in the latest technology, and why IP quality is imperative. Links of Interest: http://www.tsmc.com/english/default.htm http://blogs.synopsys.com/conversationcentral/

      In this video TSMC 9000 IP library is mentioned as critical to the TSMC’s foundry operation. See additional information on extension of that as well, the so called Soft-IP alliance program: A Comprehensive Soft IP Qualification System (Atrenta) [TSMC page, Nov 3, 2011]

      Abstract:
      Knowing the quality, completeness and integration risks associated with soft, or synthesizable semiconductor IP is critical to meeting power, performance, area and schedule targets for complex system on chip (SoC) designs. In many cases, over 80% of the SoC design is composed of reused IP, much of it synthesizable.

      Atrenta has collaborated with TSMC to create a comprehensive system to automate the process of soft IP qualification. Based on the popular SpyGlass® platform, the system programmatically analyzes soft IP using an IP handoff methodology consisting of TSMC’s Golden Rule Set covering various design aspects (risk analysis, integration readiness, implementation readiness, reusability etc.) for an IP. These Golden Rules can help to detect various types of design issues such as simulation-synthesis mismatches, unsynchronized clock domain crossing paths, electrical/connectivity related issues, testability bottlenecks and timing constraints not fully aligned with the design topology/configuration. This approach also provides in-depth analysis reports on various design parameters such as power consumption and optimization, stuck-at and at-speed fault coverage, clock-reset propagation and timing constraints coverage. The results of all tests are summarized in a concise, portable, easy to read HTML-based Atrenta DashBoard report. Once all errors are addressed, the IP is further profiled through an Atrenta DataSheet report that summarizes many aspects of the IP, including estimated power consumption, IO profile, clock and reset trees, gate count, testability and timing constraints. These reports are then posted on TSMC’s online IP databases for customer review as part of the TSMC 9000 IP library.

      In this presentation, we will describe the process used to develop the qualification flow. We will provide details regarding what aspects of the IP are checked and how the information is used to assess IP completeness, readiness and integration risks. We’ll review the process to install, setup and run the software and share some results of its application on production soft IP.

      Also: Atrenta and TSMC IP Quality Initiative Gains Broad Industry Acceptance [Atrenta press release, March 5, 2012]

      Atrenta Inc., a leading provider of SoC Realization solutions for the semiconductor and electronic systems industries, today announced that 10 intellectual property (IP) providers have qualified their soft IP for inclusion in the TSMC 9000 IP library using the Atrenta IP Handoff Kit.

      Those companies, part of TSMC’s Soft-IP Alliance Program, include Arteris, Inc.; CEVA; Chips&Media, Inc.; Digital Media Professionals Inc. (DMP); Imagination Technologies; Intrinsic-ID; MIPS Technologies, Inc.; Sonics, Inc.; Tensilica, Inc.; and Vivante Corporation. The participating companies are able to provide quantitative information to TSMC’s customers regarding the robustness and completeness of their soft or synthesizable semiconductor IP that is part of the TSMC 9000 IP library.

      In May 2011, TSMC and Atrenta announced the Soft-IP Alliance Program, which uses Atrenta’s SpyGlass® platform and a targeted subset of its GuideWare reference methodology to implement TSMC’s IP quality assessment program. TSMC requires all soft IP providers to reach a minimum level of completeness, as documented by Atrenta DashBoard and DataSheet reports, before their IP is listed on TSMC online.

      Atrenta integrated all the software and methodologies needed to implement TSMC’s IP qualification requirements to form the IP Handoff Kit, which uses the SpyGlass register transfer level (RTL) analysis and optimization product suite. To qualify for inclusion in TSMC Online, soft IP must be verified for language syntax and semantic correctness, simulation-synthesis mismatches, electrical and connectivity rules, power consumption, synchronization of clock domain crossing paths, stuck-at and at-speed test coverage and timing constraints. All results are summarized in Atrenta DashBoard and DataSheet reports that capture the results of these SpyGlass tests in an easy-to-read and track HTML format.

      “Given the complexity inherent in today’s system on chip (SoC) designs, TSMC is proactively helping our customers mitigate risk and meet their time-to-market goals,” said Suk Lee, director, Design Infrastructure Marketing Division, TSMC. “The IP qualification flow with Atrenta addresses many of the quality challenges inherent in re-using third-party IP. We are pleased with the number of IP providers that are participating in this program and the measurable improvement in delivered IP quality available for TSMC’s end customers.”

      “As designers face the challenge of finding quality third-party IP, this program – a collaboration between TSMC, Atrenta and IP providers – is a powerful example of what teamwork in the supply chain can accomplish,” said Mike Gianfagna, vice president of marketing at Atrenta. “TSMC customers can now make more informed decisions that improve the handoff of IP between members of the semiconductor supply chain. This is one way to drive more effective SoC Realization.”

      About Atrenta
      Atrenta is a leading provider of SoC Realization solutions for the semiconductor and electronic systems industries. As one of the largest private electronic design automation companies, Atrenta provides a comprehensive SoC Realization solution that delivers higher quality semiconductor IP, predictable design coherence, automated chip assembly and improved implementation readiness. Its SpyGlass® and GenSys™ products and GuideWare reference methodologies open the way for broader deployment of system on chip (SoC) devices in the marketplace, improving time to market, reducing implementation costs and lowering risk. With nearly 200 customers, including 19 of the top 20 semiconductor and consumer electronics companies, Atrenta enables the most complex SoC designs in the world. Atrenta, the SoC Realization Company. http://www.atrenta.com.
      Atrenta and TSMC IP Quality Initiative Gains Broad Industry Acceptance
      Partner Quotes

       

      Arteris
      “Based on our long-standing relationship with TSMC, Arteris is pleased to participate in TSMC’s Soft-IP Alliance Program and TSMC Reference Flows 11 and 12. By validating Arteris’ configurable NoC interconnect IP with the SpyGlass platform, customers can choose our IP and handoff their design to TSMC with even greater confidence.”
      K. Charles Janac, President and CEO, Arteris
      CEVA
      “CEVA is committed to streamlining the SoC design process and supply chain through a robust ecosystem that improves the efficiency of how customers use our DSP-based solutions. The link to the manufacturing process is critical as we move into the realm of 28 nanometer and beyond. We are pleased to be able to work with Atrenta and TSMC to certify our IP using TSMC’s soft IP validation kit. This will result in faster and more reliable manufacturability for our customers.”
      Moshe Sheier, Director of Product Marketing, CEVA, Inc.
      Chips & Media

       

      “As consumers demand a better experience from their multimedia devices, SoC designs are becoming more complex. By working closely with TSMC and Atrenta, Chips&Media is capable of delivering its leading-edge video processing technologies to customers more efficiently and effectively.”
      Steve Kim, CEO, Chips&Media,Inc.
      Digital Media Professionals

       

      “In support of our advanced graphics IP technology based on industry-standard OpenGL ES and DMP’s proprietary Maestro extension, we are able to leverage excellent semiconductor process technology from TSMC and comprehensive assessment metrics from Atrenta. With a wide-range of leading-edge technologies and eco-system support, DMP will provide highly optimized and validated graphics IPs for embedded markets.”
      Tatsuo Yamamoto, President & CEO, Digital Media Professionals Inc.
      Intrinsic-ID

       

      “As SoC devices become more prevalent and customer needs become increasingly more complex, Intrinsic-ID offers a wide-ranging portfolio of IP available in the TSMC 9000 IP library. Working with TSMC and Atrenta, the quality of our IP is demonstrated and customers will be more informed when using it in their designs, reducing the risk in the handoff to other members of the supply chain.”
      Pim Tuyls, CEO, Intrinsic-ID
      MIPS

       

      “The Atrenta IP Handoff Kit can help assure customers of quality and consistency across the variety of IP available for use at TSMC. As a member of the TSMC Soft IP Alliance Program, MIPS Technologies is committed to working closely with TSMC to speed our customers’ time-to-market. Starting with our superscalar multicore MIPS32® 1074K™ coherent processing system, MIPS is leveraging the IP Handoff Kit to validate that our IP meets and surpasses TSMC’s expectations of quality for soft IP.”
      Gideon Intrater, Vice President of Marketing, MIPS Technologies, Inc.
      Sonics

       

      “As the number of unique IP cores increase with each process node, the need for a reliable, high-performance on-chip network is critical for successful SoC execution. As a partner in the Atrenta and TSMC IP Quality Initiative, and a TSMC Soft IP Alliance member, Sonics gives customers complete assurance and support from the initial design to TSMC hand-off. Our partnership with Atrenta continues to help semiconductor leaders realize their broad range of SoC designs, and the SpyGlass product suite will continue to play an integral part of Sonics’ RTL flow.”
      Frank Ferro, Director of Marketing, Sonics
      Tensilica

       

      “Tensilica is pleased to participate in TSMC’s Soft-IP Alliance Program after many years of producing successful tapeouts for mutual customers. By validating our IP against quality metrics established by TSMC and measured using the SpyGlass platform, our customers can choose Xtensa processors and deliver their designs to TSMC with even greater confidence.”
      Chris Jones, Director, Product Marketing, Tensilica, Inc.
      Vivante

       

      “Vivante is pleased to be part of TSMC’s Soft-IP Alliance Program, offering customers our full line of high performance, power efficient GPU/GPGPU cores. By going through extensive validation of our IP on the SpyGlass platform to ensure reliability and quality, customers can be confident that selecting Vivante products will reduce their risk and expedite time to market of their designs.”
      Wei-Jin Dai, President and CEO, Vivante Corporation

      And here is a video with Atrenta CTO Bernard Murphy about the current changes:
      DAC Retrospective [SperlingMediaGroup YouTube channel, June 13, 2012]

      Is DAC really a design automation conference, or has it shifted to a design enablement conference due to rising complexity breaking down traditional barriers and silos? Low Power High Performance Engineering talks with Atrenta CTO Bernard Murphy about the changes.

      Qualcomm and TSMC Collaborating on 28nm Process Technology [joint TSMC and Qualcomm press release, Jan 8, 2010]

      Cutting-edge Semiconductor Technology Enables Mobile Devices to Offer Greater Functionality and Lower Power Consumption

      Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies, products and services, today announced that the Company is working closely with foundry partner Taiwan Semiconductor Manufacturing Company (TWSE: 2330, NYSE: TSM) on 28 nanometer (nm) process technology. The advanced process node enables more features to be integrated into smaller chips with a high level of cost efficiency, accelerating the expansion of wireless into new market segments.

      Small form factor and low power consumption are important features of Qualcomm’s next generation of system-on-a-chip (SoC) solutions, including the Snapdragon™ chipset platform. The two companies are capitalizing on their long-term relationshipas Qualcomm works on migrating directly from the 45nm to the 28nm node.

      “TSMC prides itself on its ability to deliver cutting-edge technology platforms, including the related design ecosystems. Our 28nm platform supports the high-performance, low-power products that deliver next-generation experiences,” said Jason Chen, vice president of Worldwide Sales and Marketing. “We are pleased to be working with Qualcomm, a market leader in wireless technology, on bringing these new experiences to reality.”

      “Qualcomm’s close collaboration with TSMC has always been a key part of our ability to deliver significant advantages to our customers through the industry-leading integration, power efficiency and cost efficiency of our products – enabling them to do more with less,” said Jim Clifford, senior vice president and general manager of Qualcomm CDMA Technologies. “Qualcomm’s integrated fabless manufacturing model and migration to smaller geometries will allow us to continue enabling the best mobile user experience possible on handsets, smartphones and smartbook devices.”

      Qualcomm and TSMC worked closely on 65nm and 45nm technologies. They are continuing their relationship into low-power, low-leakage 28nm designs for high-volume manufacturing. Delivering up to twice the density of previous manufacturing nodes, 28nm technology allows semiconductors that power mobile devices to do far more with less power. Qualcomm and TSMC are working on both high-k metal gate (HKMG) 28HP and silicon oxynitride (SiON) 28LP technologies. Qualcomm expects to tape out its first commercial 28nm products in mid-2010.

      Close collaboration with strategic technology and foundry partners is a key part of Qualcomm’s Integrated Fabless Manufacturing (IFM) business model, which delivers greater efficiencies and accelerated technology advancement to the industry.

      Background video on Semiconductor Technology at TSMC, 2011 [AndrewatEML YouTube channel, March 26, 2011]

      An up to date and current overview of semiconductor manufacturing technology from TSMC in Taiwan. Nicely produced and informative if you tune-out the voice-over slightly. Better access than any Fab tour. Recommended if you have any interest in how semiconductors are made/manufactured in volume right now.

      Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets

      And this is not a speculation but already a reality as the new Lenovo A288t came to market this month for ¥ 569 in retail [US$ 89] and as low as ¥ 479 in wholesale [US$ 75]. Such a breakthrough was enabled by Spreadtrum’s SC8810 SoC and Lenovo Mobile’s ability to exploit such an opportunity in only 5 months. Lenovo Mobile BTW became #2 behind Samsung on China’s smartphone market in June (just thanks to an earlier Mediatek based opportunity), aiming to become #1 in one or two years. So it is safe to say that with a number of other 1st tier vendors and even a kind of revitalised whitebox ecosystem soon joining the Spreadtrum (展讯处在) SoC opportunity, the H2’12 market in China will radically be redefined, with “earthquake-like” consequences for the global smartphone market as a whole. In this way the process indicated earlier in China becoming the lead market for mobile Internet in 2012/13 [this Experiencing the Cloud blog, Dec 1, 2011] will become even more dramatic.

      SIGNIFICANT NEW UPDATE: Yes, indeed the revitalised whitebox ecosystem is doing the job, and in the most wonderful way, see $48 Mogu M0 “peoplephone”, i.e. an Android smartphone for everybody to hit the Chinese market on November 15 [Nov 9, 2012], which is the first “lead post” on my trend tracking blog because of such enormous significance.

      Updates: Haier Adopts Spreadtrum’s Smartphone Platform [Spreadtrum press release, Aug 16, 2012]

      Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced that Haier, one of the global leaders in home appliances, has adopted Spreadtrum’s 1GHz TD-SCDMA Android platform, the SC8810. The Haier HT-I617, a smartphone designed to address the needs of the mass-market consumer, has completed China Mobile’s certification testing, paving the way for commercial launch through China Mobile channels.

      Spreadtrum’s SC8810 integrates a 1GHz Cortex A5 processor, 3D/2D Mali graphics accelerator, a 5 megapixel camera sub-system and supports resolution up to WVGA and wireless connectivity including Bluetooth, WiFi and GPS. The SC8810 delivers low power multimode TD-SCDMA/EDGE/GPRS/GSM operations with dual-mode automatic switching and supports TD-HSDPA at 2.8Mbps and TD-HSUPA at 2.2 Mbps. The SC8810 is delivered with turnkey Android and systems software.

      Counterfeiters rebrand themselves in China’s smartphone market [Want China Times, Aug 5, 2012]

      THL, the new face of a man who once sold counterfeit Samsung phones and decided to starting producing his own brand of smart phone.

      After experiencing a major drop-off in sales, the makers of counterfeit cell phones in China, known commonly as “shanzhai” phones, are now breaking back into the market under their own brand names.

      Previously reliant on co-opting the names of top leading to sell their bootleg products, the new generation of cell phone manufacturers are focusing on producing budget smartphones under their own brand names.

      Stores for these new brands are proliferating in Huaqiangbei, a well-known consumer electronics market in Shenzhen. These new “shanzhai” smartphone producers mostly rely on supplies of chips from MediaTek in Taiwan.

      After some initial mishaps, MediaTek belatedly rolled out its first-generation smartphone chip 6513T in the second half of 2011. The move has prompted many shanzhai phone manufacturers to switch to the production of smartphones, some with their own brands.

      Shanzhai smartphone makers target mainly the lower and middle end of the market for products priced at around 1,000 yuan (US$156). Huang Jixian, a shanzhai cell phone producer in Shenzhen, opened 210 stores for his new “THL” smartphones throughout China in the first four months of this year. Huang plans to increase the number of his stores to over 300 to bolster the brand image of his products.

      In addition to directly owned and franchise stores, Huang has also opened online franchise stores on the platforms Taobao and 360buy. Wang Xuekai, sales manager for THL, says that the different stores play a critical role in the company’s operations, since the shopping and user experience is essential in attracting business. Online sales channels play a supplementary role, Wang said.

      Spreadtrum Communications’ CEO Discusses Q2 2012 Results – Earnings Call Transcript [Seeking Alpha, Aug 10, 2012]

      Leo Li – Chairman and CEO

      In the second quarter of 2012, we achieved revenue of $173.1 million, which is in line with the guidance we gave previously and 7.5% increase over the first quarter. I am very pleased to update you on the progress we have made with our smartphone products.

      This quarter we achieved a strong volume ramp-up of our 1 Ghz TD-SCDMA Edge smartphone chipset, shipping more than 1 million units as expected. Customers such as Huawei, Lenovo, [Pryor], Hisense and others have completed China Mobile’s certification test, launched low-cost smartphones based on our products. Many are targeting a new [ratio] price in the range of RMB500 to RMB700 [US$ 79 – US$ 110], which is making TD-SCDMA smartphone even more affordable and attractive for mass market consumers.

      We are seeing very strong demand for our smartphone products and are raising our shipment focus. We now expect to ship more than 10 million smartphone chipsets in the third quarter alone. In the high end of TD-SCDMA market, we expanded our business with the first-tier OEMs, growing shipment of our best-in-class TD-SCDMA-based modems. In our customers, our customers use these modems in very high-end smartphone designs.

      Our baseband and RF transceivers are shipping in flagship handsets, that is recently launched, including Samsung’s Galaxy S3, HTC One XT and the other devices from first-tier China OEMs.

      With the continuing growth in our smartphone chipsets and modem business, we have firmly established our leadership position in TD-SCDMA smartphone market. Our best-in-class modems are designed into top-of-line handsets and our smartphone chipsets are in neighboring 1 Ghz devices at a price of as we low as RMB500 [US$ 79].

      Recently, China Mobile has taken steps to speed up TD-SCDMA handset sales in the second half of this year. At a recent conference, China Mobile discussed a plan or plans to increase their investment in TD-SCDMA. In addition, they also encouraged handset makers to sell their TD-SCDMA product through open market with China Mobile providing support with the quality monitoring.

      With the China Mobile’s handset replacement market now approaching 100 million units per year, this shift in distribution model will make the TD-SCDMA devices even more broadly available and help speed up the 3G adoption in China.

      Looking ahead to the remainder of 2012, we have some exciting product introduction on that. We will be introducing our 1.2 Ghz single-core and dual-core smartphone platforms, our new WCDMA and connectivity products. These products will increase our total addressable market in China and overseas regions and position us for continuing business expansion in 2013.

      Randy Abrams – Credit Suisse
      Okay. My second question is on your outlook for TD-SCDMA. I think, one, from just a market perspective, volume, maybe what you expect smartphone and feature phones, and how you expect your market share. And I think you did well on recent tenders, maybe how you expect your product positioning. [Marvel] has been talking about a new platform for early next year and with MediaTek and MStar, how you see your market churn positioning and then overall market.
      Leo Li – Chairman and CEO
      I feel very confident that the TD overall volume for this year, I think what I said before in the last earnings call, is around 80 million to 90 million total units, both including the so-called central procurement, which you mentioned, and open market, which is the non-mentioned. I think the open market in particular next year, I can see a stronger and stronger demand for TD-SCDMA market in China.
      So I certainly know for sure or I think next will be well above 100 million units for the total TD demand. So we at the moment, I think we’re about more than 55% market share in TD-SCDMA business. We hope with the technology leadership and also with the business model and then the quality of the products and everything else, we hope that we’ll maintain the leadership position in the future.
      Mike Walkley – Canaccord Genuity
      Okay, thanks. One question for Leo. Leo, with the MobilePeak hitting the milestone, can you just update us on your WCDMA progress and how you see the competitive landscape as you’re coming to market with that product later in the year?
      Leo Li – Chairman and CEO
      Sure. Yeah, they’re making nice progress there. I think it’s mostly [inaudible] type of the milestones for their WCDMA. I think also combine the 40nm technology and some other 2.5G product rolls, EDGE, GPRS and GSM, I think we’re making the progress for both modem and smartphone products towards the end of the year. So I think at this moment all the development are on track, so I’m pretty happy.
      Jack Lu – RBS
      Yeah, hi, Leo. One question for you. Can you talk about your 2012 smartphone full-year target? Because I think last call you mentioned a figure of 15 million to 20 million. Now, given that you are shipping more than 10 million alone in Q3, what’s your thought on that number for this year?
      Leo Li – Chairman and CEO
      This is a kind of — yeah, we usually only predict for the next quarter, which I did, right, around more than 10 million unit smartphones. If you really put me in a corner, so if I have to say anything to that question, I would like to say at least 25 million units for the whole year. So, yeah, it’s up number from 10 million to 15 million, what I said in early Q2.
      Jack Lu – RBS
      Okay. One last question if I may, can you talk about expectations for ASPs going to Q3 for both TD feature phones and smartphone products?
      Leo Li – Chairman and CEO
      Yeah, feature phones, unfortunately the volume dropped sharply. I mean this is unexpected a little bit. The switching from feature phone to smartphone is so quick. It’s quicker than most people expected. But as the pricing there stabilizes, the volume drops very sharply. And at this moment actually for the ASP for smartphones, it’s there quite nicely. We — actually it’s not the pricing pressure issue, rather it’s a whole [inaudible]. There’s a huge demand there. It’s just so strong that it really surprised many of us.
      Andrew Lu – BarCap Research
      Thank you. Earlier you also mentioned WCDMA smartphone solution will be introduced next year. Did you say Q1 next year?
      Leo Li – Chairman and CEO
      Actually we will try to introduce production small customers first. You know that, right? With big customers, takes longer time. So, Q1, maybe it could be the right time, and then Q2, something, yes.
      Donald Lu – Goldman Sachs
      Good morning. Leo, can you give us more color on how can China Mobile help the open market? By open market, I mean mobile probably is not going to subsidize, but can mobile help with distribution or marketing or anything like that?
      Leo Li – Chairman and CEO
      Sure. Recently there are high-level executives went to Shenzhen, the headquarter [inaudible] right, several times. And then recent one is a very high level China executive went there, had meetings with — we don’t call them free market or [inaudible] anymore, we call them a small brand, right? And actually the meeting, the result is very encouraging, because down the road, you know that year over year subsidies will be reduced and reduced, not increased and increased. So the China Mobile very much encouraging the vendors and the makers of the handsets to engage with open market. Like I said, someone asked me the question, and then, some of my customers already shipping their products in open market without any subsidies. So this is encouraging.
      But I think the reason it has been now, not only encouraged by China Mobile, also because the quality of the products and the price of the smartphones, more importantly, we are facing the major trend that the smartphone is replacing the features phones in big way, in such a big way in China that we very much encourage open market people to engage.
      Donald Lu – Goldman Sachs
      I mean, how — I man, can China Mobile really help? Because China Mobile really is the biggest carrier in China, but can — I mean, let’s say, China Unicom and China Mobile all are encouraging open market. I mean —
      Leo Li – Chairman and CEO
      Remember, China Mobile was not very encouraging, remember. I mean, like last year, it was totally you had to go through, any product go through the central procurement program, passing quality acceptance test and with the subsidies and this and that, and then whatever type of handset has been determined selected by China Mobile. And now actually I think with the leadership change and then with the new kind of a thinking, I think it’s really helpful that China Mobile has this open market engagement. So they are encouraging this to — okay. And also they say that TD-SCDMA over WCDMA, very much over 2.75G for that matter actually is making a lot of sense because, one, it’s cheaper than WCDMA; two, you don’t need to pay the royalties to the WCDMA. I like that, obviously many folks, right? So they are cheaper price, high quality, and the networks are much improved, and the products much more varieties and more attractive, and the pricing obviously much more affordable.
      Leo Li – Chairman and CEO
      … EDGE type of smartphone is important for emerging markets. What you said is true. However, for their shipments of other company, I think the majority unfortunately is still in China, not in emerging markets. For the emerging markets, take India and Africa for example, I think at this moment the huge majority is still the low-end feature phone, not even middle-end feature phones.
      So that I agree with the statement that EDGE smartphones are very much needed for emerging market, and even Qualcomm come up with the so-called platform, that means the rest of the [inaudible]. However, the volume ramp-up may not be as high as people expected. Only in China that the smartphone demand is so strong. There are other countries, I’m talking about emerging countries, there’s a demand but not as strong as this. Still majority — even the economic situation in some of the emerging countries, they’re actually deteriorating, it’s not improving. In that regard, actually putting pressure to reduce the high-end handsets actually going towards the low end. And then the demand for smartphones is there but not as strong. And then I think it will be — need maybe a couple of years to see the stronger demand, yeah.
      Hao Guo – CICC
      Okay, thank you. So if I may, follow up two questions. I heard from the industry that Qualcomm going to launch very low-end 3.5G solution in Q3, maybe Q4. Maybe it’s targeting for MTK and for low-end competition. So do you heard about — something about this? And can you comment on this? …
      Leo Li – Chairman and CEO
      The first one, I don’t comment on other people’s the product introduction. But the thing is I heard a similar type of thing and that means this EDGE smartphone is kind of important. And then as I said, I think most of that type of things being shipped in China, not necessarily shipped in overseas markets. So I think — but also I said in my opening statement and then in my Q&A that in China I think with the TD-SCDMA, to compete with the 2.5G, 2.75G type of smartphones, at least the TD-SCDMA offers some kind of [inaudible] still offer some kind of better connectivity than 2.75G, compared with WCDMA, yes, it’s cheaper and without paying the royalty, right?

      End of updates

      Note: MediaTek has definitely something going against Spreadtrum in this newly opening space. See: this very online (www.veryol.com)  article of July 17, 2012:
      Cottage “big change in the situation (translation by Google)
      山寨”大变局 (Chinese original)
      For Cheng Rainbow Mobile general manager Wang Zhongcheng, really hard over the past 12 months. As one of the hundreds of small and medium-sized mobile phone manufacturer in Shenzhen, Wang Zhongcheng these eight characters of the “dire straits, lean” to describe his current situation.
      Wang Zhongcheng company an area of about seventy to eighty square meters, about 10 young people in this office, mostly for sales staff. … Sitting in the office of Wang Zhongcheng, he showed reporters the company’s newly developed intelligent machines. These new MediaTek 6513T chip, more than 800 frequency, 3.5-inch capacitive screen, Android 2.3.5 operating system, ex-factory price of 400 yuan [US$ 63]. The target consumer groups positioned second and third tier cities in the country. …

      Spreadtrum strengthening cooperation with Samsung, threatening MediaTek market position [DIGITIMES, July 23, 2012]

      China-based handset solution vendor Spreatrum Communications has stepped up its cooperation with Samsung Electronics and may double its shipments by the fourth quarter of 2012, threatening MediaTek’s leading market position in China, according to industry sources.

      Spreadtrum, through the cooperation with Samsung, won a number of TD-SCDMA solution orders from China Mobile in the first half of 2012, while MediaTek secured only one order, the sources revealed.

      Spreadtrum has expanded its cooperation with Samsung to include 2.5G/2.75G/3G solutions, and Samsung’s handset shipments to China in the fourth quarter of 2012 will nearly all adopt chipset solutions from Spreadtrum, the sources indicated.

      Samsung is expected to ship 70 million handsets to China in 2012, the sources estimated.

      Meanwhile, Spreadtrum’s development and trial production of quad-core and 4G solutions is also ahead of MediaTek’s by over six months, indicating Spreadtrum’s improving capability, the sources added.

      Note that this Spreadtrum’s cooperation with now world #1 Samsung may have an even bigger impact on Windows Phone. According to a latest report Windows Phone shipments in June were just less than 200,000 units in China which accounting for only 1.6% share of the smartphone market there.
      See this it.sohu.com article of July 24, 2012:
      Acclimatized! Microsoft Windows Phone Chinese Long Way (translation by Google)
      微软Windows Phone中国路漫漫 (Chinese original)

      Spreadtrum Smartphone Chipset Undercuts MTK by USD 1 [Marbridge Daily, July 5, 2012]

      Adopted from National Business Daily article of June 29, 2012:
      Cost of smart phones “counter-attack” the chip manufacturers to bring down program costs to ¥ 300 (translation by Google)
      智能手机成本“逆袭” 芯片厂商拉低方案成本至300元 (Chinese original)

      Chinese baseband chipset vendor Spreadtrum (Nasdaq: SPRD) has announced that its 8810 chipset is priced at USD 7-8, approximately USD 1 less than MediaTek’s 6573 solution, lowering the price of a 3.5-inch smartphone chipset solution to RMB 450-500 [US$ 70-78]. Spreadtrum currently supplies the 8810 to several major brands, including Samsung, HTC, Lenovo (0992.HK), ZTE, Huawei, and Tianyu (K-Touch). Spreadtrum estimates that its smartphone chipset shipments will exceed 20 mln in 2012.

      Taiwanese chipmaker MediaTek received orders from major brands such as Huawei and ZTE (0763.HK; 000063.SZ) in early 2012. MediaTek aims to capture 50% of mainland China’s smartphone chipset market, and expects 60% of business to come from brand clients, while independent handset design firms will account for the remaining 40%.

      Qualcomm senior VP Jeff Lorbeck disclosed that many handset vendors, including Lenovo, TCL, and Longcheer, have begun offering 3.5-inch HVGA smartphones using the Qualcomm Reference Design platform priced at USD 50.

      MediaTek and Qualcomm have signed an agreement to offer chipsets at market prices, not below cost, according to an industry source. China’s three major domestic chipmakers produce solutions for entry-level smartphones costing under RMB 300 [US$ 50] to produce and sold at a retail price of RMB 600 [US$ 94].

      Indeed a week ago came official information on SC8810-based Lenovo A288t becoming available through online channels and retail stores at 599 RMB [US$ 94] list price:

      Lenovo Smartphone Based on Spreadtrum’s 1GHz TD-SCDMA Android Platform Completes China Mobile Certification Testing [Spreadtrum press release, July 19, 2012]

      Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced that the Lenovo A288t, which is a Lenovo TD-SCDMA smartphone based on Spreadtrum’s 1GHz Android smartphone platform, the SC8810, has completed China Mobile’s certification testing and is expected to achieve sales of more than one million units in the third quarter.

      China Mobile’s certification test is a required step and important milestone in the operator’s procurement process and is used to confirm the maturity and stability of TD-SCDMA mobile terminal products.  Lenovo’s completion of China Mobile’s certification process with its Lenovo A288tsmartphone validates Spreadtrum’s 1GHz low-cost smartphone platform as fully compliant with China Mobile’s commercial requirements.

      “China Mobile’s certification testing is a key milestone for manufacturers and a prerequisite for mobile phone purchasing by its provincial offices,” said Dr. Leo Li, Spreadtrum’s president and CEO. “The certification of the Lenovo A288t demonstrates its commercial readiness by China Mobile. China Mobile will kick off the purchase of TD-SCDMA phones after completing its certification testing, and this will build the confidence of handset manufacturers in the open market to design the Spreadtrum SC8810 platform into more low-cost smartphones.”

      “Lenovo is committed to promoting China’s 3G terminal development.” said Feng Xing, vice president of Lenovo. “We recently completed China Mobile’s certification testing with the Lenovo A288t, which is based on Spreadtrum’s SC8810, and expect to achieve sales of more than one million units of this model in the third quarter, underscoring the popularity of low-cost smartphone devices. This is a milestone in our strategy of vigorously promoting 3G uptake in China by bringing Chinese consumers cost-effective mobiles that are comparable to the world’s top smartphones. The Lenovo A288t is commercially available to consumers now through online channels and retail stores at 599 RMB [US$ 94].”

      Spreadtrum’s SC8810 integrates a 1GHz Cortex A5 processor, 3D/2D Mali graphics accelerator, 5 megapixel camera sub-system and supports resolution up to WVGA and wireless connectivity including Bluetooth, WiFi and GPS. The SC8810 delivers low power multimode TD-SCDMA/EDGE/GPRS/GSM operations with dual-mode automatic switching and supports TD-HSDPA at 2.8Mbps and TD-HSUPA at 2.2 Mbps. The SC8810 is delivered with turnkey Android and systems software that reduces the design time and resources required to deliver new handsets to market.

      imageCurrently Lenovo A288t is sold for ¥ 569 in retail [US$ 89/94] and as low as  ¥ 479 in wholesale [US$ 75]. It has quite impressive parameters:

      • Network type: Mobile TD-SCDMA, GSM
      • Designs: straight
      • Screen Size: 3.5 inches
      • Resolution: (HVGA) 320 x 480 pixels
      • Touch ways: capacitive screen (multi-touch)
      • Pixels: 3.2 million pixels
      • Operating System: Android the OS 2.3
      • Memory: 256MB RAM
      • Body[?ROM?] size: 512MB
      • Type: Lithium battery, 1500mAh
      • Weight: 105.0g
      • GPS Module: Built-in GPS support A-GPS

      Such aggressive exploitation of the SC8810 opportunity is no surprise as today came the report that China market: Lenovo takes up No. 2 in smartphone ranking, says Sino [DIGITIMES, July 26, 2012]:

      Lenovo outperformed Huawei, ZTE, and Coolpad to capture the second-rank title in China’s smartphone phone market in June with a 13% share, trailing after only Samsung Electronics which took up a 15-16%share, according data compiled by Sino Market Research.

      The launch of low-priced Android-based smartphones and cooperation with the top-three China-based telecom carriers contributed to Lenovo’s success in the smartphone segment, according to industry sources.

      Lenovo’s capability to roll out a wide range of smartphone models targeting different price segments is also credited for its prevailing smartphone business, said the sources, adding that Lenovo plans to launch as many as 40 models of its Lephone lineup in 2012.

      Following the steps of Lenovo, Acer has recently teamed up with China Mobile and China Unicom to promote its smartphones in China.

      Note that Lenovo was probably the most successful vendor to adopt Mediatek’s MT6575 SoC that was leading the H1’12 smartphone market, see the Lenovo A60 related information in Boosting the MediaTek MT6575 success story with the MT6577 announcement [this Experiencing the Cloud blog, June 27, 2012] such as “China Unicom’s top selling handset in the sub-RMB 1000 [sub-US$ 157] smartphone category”. Today’s it.sohu.com article (of July 26, 2012) is providing further interesting details on that:
      Lenovo mobile phone whether a flash in the pan? Liu [Jun] said that sustainable success (translation by Google)
      联想手机第二是否昙花一现?刘军称可持续成功 (Chinese original)

      In 2010, the company launched the “Music Fund”, support for native application development business growth. “Music Fund” first phase of investment of 100 million yuan, managed by Legend Holdings, the company’s professional investment team operations. “Music Fund”, as the angel investors will focus on the development of start-up and early business support in the mobile Internet applications and services.
      Liu [Jun, senior vice president of Lenovo Group, MIDH (Lenovo Mobile Internet and Digital Home Business Group) president] said in the dialogue with the Sohu IT, app store has more than 70,000 applications, nearly ten million monthly downloads, the latest data is Lenovo music application store has been downloaded more than 100 million times. Referring to the strategy to build a music store, Liu stressed, Lenovo insisted Android+ strategy on top of the native system in Android, plus Lenovo’s own software.
      Liu predicted that Lenovo Mobile [climb up to the market] will be completed within a year or two beyond, to become the leader of the domestic market share. “Speed ​​has become the core competitiveness of Lenovo Mobile, one of R & D speed. First, the speed of the supply chain.” Said Liu Jun, “smart phones than traditional mobile phones more like PCs, therefore, the product delivery time became particularly important, who first to enter the market who will have a head start. “
      … Introduced, according to Liu Jun, Lenovo’s first best-selling models A60 color using MTK solution, from design to development to market in just five months, in accordance with the normal process, the same configuration of intelligent models often require 9-12 months of preparation time, Lenovo ahead of competitors in three or four months, in order to grab the opportunity, and accounted for the thousand Yuan machine market.
      … Liu said Lenovo Mobile is already considering international expansion, and has taken a number of footsteps, such as Lenovo launched a smart phone in the Russian market. Accordance with the planning of the Lenovo Group, Lenovo will take the first emerging markets, after mature market strategy, the focus of this year, Russia, India, Indonesia and Vietnam.
      At the end of the interview, Liu stressed that our primary task is to do the domestic market into the international market, Lenovo does not rule out in the interview a mergers and acquisitions strategy.
      Previously, Lenovo executives repeatedly claimed that M & A has become the core competitiveness of the Lenovo Group. Look at the history of mergers and acquisitions from Lenovo, Lenovo has successfully completed and the integration of the United States IBM, NEC of Japan and Germany, Medion. Of course, the above integration is built around the PC expanded.

      In the First Quarter 2012 Results Presentation[May 4, 2012] from Spreadtrum we could find the following slide:

      image

      and in the Q1 2012 Spreadtrum Communications, Inc Earnings Conference Call Transcript [May 4, 2012] (available via) the following remarks by Dr Leo Li Spreadtrum Communications, Inc – Chairman and CEO: [in]

      I just came back from meeting yesterday from China Mobile. … Actually I was told by the Chairman of China Mobile that more than 60 million [will be] centrally procured — actually that’s a minimum number. The actual number will be much higher. So I am very confident my take from China Mobile for recent meetings, executives, yes they are expanded the activities into TD-SCDMA and then they will resume the phase five or phase six type of development, further invested into infrastructure of TD-SCDMA, they will ramp up a much, much higher volume.

      Actually next year they — I was told by both China Mobile and other experts in the industry that there will be more than 100 million units expected for TD-SCDMA. This year 80 million to 90 million. So this volume is — I think it’s real and I am very confident that the China Mobile — I was told by China Mobile people, by the way. It’s not that I just say that. It is — TD — it’s here to stay and it will grow very fast.

      I think for open channel [i.e. whitebox vendors] will be 20 million-ish or 30 million-ish, will be actually more than 50% of smartphones and for centrally procured — according to China Mobile — I mean, today there is 50-50. So smartphones actually is at or more than 50% of the total TD shipment.

      The reason open market [i.e. whitebox vendors] wants TD-SCDMA, you will understand why they want EDGE but TD is very interesting because remember China Mobile has more than 600 million subscribers and then the TD market actually — if you want to use the smartphones obviously you want to have some kind of connectivity, Internet communication and then you have only two choices.

      One is W, the other is TD and then the W[CDMA] is more expensive, TD is cheaper. So that’s why — and also TD has this clear advantage over W[CDMA], is that you do not need to change the SIM card. You only change your hand set. You keep your same 2.5G SIM card and then purchase a TD smartphone or TD feature phone. You can enjoy, utilize TD, the wideband or faster data service.

      To some extent, even I was told that in the Shenzhen market, maybe it’s kind of like revitalized by the TD-SCDMA or EDGE smartphone type of product, maybe help them to regain so-called strength to engage with the domestic market. Remember in the second half of last year it very rapidly went down — collapsing of (inaudible) market, right. I think I we’ve been asked by many of our Shenzhen customers, asking for both TD products and EDGE smartphone products.

      I think [in] the second half the ramp up will be very robust. … both through the carriers … and open channels in the second half of the year, in particular third or fourth quarter, maybe more towards fourth quarter for the open market because people are preparing for the design right now.

      … the 8810 and the 6820, those are our so–called single core. I think by the end of Q3 or early Q4 we will offer the dual core 1.2 GHz type of product and then by the end of this year or early next year we will offer quad core, again 1.5 GHz products both of which will be based on 40–nanometers product.

      Also it was mentioned in the previous, Q4 2011 Spreadtrum Communications, Inc Earnings Conference Call Transcript [Feb 29, 2012] (available via) that:

      … from what we’ve seen, that the open market segment starts growing in volumes or demand is obviously there. I’ll give you examples. There was the WCDMA type of smartphones, right, in China. However, when we go into detail for the WCDMA users, smartphone users, we’ve found that 70% of them are actually China Mobile users, meaning they actually cannot even use the 3G features, WCDMA features for those smartphones.

      So obviously there is a natural demand for TD-SCDMA type of low-end smartphones, because for the same China Mobile users they can enable the 3G high-speed data type of applications. So both for feature phones and for smartphones, we’ve seen — from our customer we’ve seen a demand for TD-SCDMA type of products.

      we launched the — I think [in] Q4 of the — excuse me, 600 megahertz type of Android [see: World’s lowest cost, US$40-50 Android smartphones — sub-$100 retail — are enabled by Spreadtrum [in this Experiencing the Cloud blog, Dec 11, 2011 – Feb 27, 2012]]. One thing we didn’t anticipate was the market really don’t — they want the higher frequency one. I think we’ve seen an unusually fast market shift. I can tell you this. November, even October/November last year, even October, right, 600 megahertz type of Android smartphone was selling like hotcake. However, by November and then early December, all of a sudden the market demand for 1 gigahertz type of thing, because you want to have some kind of user experience with smartphones.

      TD smartphones hasve become very attractive to general consumers and users of the TD type of — the TD market. For our TD-SCDMA 1 gigahertz Android, either Android 2.3 or later 4.0 type of things, ours are highly — maybe the highest level of integration. And like I said, maybe we are lowest cost structure in this segment.

      That is Spreadtrum was able readjust its December 2011 strategy for the quickly changed market demand as is clearly visible from the following press releases as well:

      Spreadtrum Introduces 1GHz Low-Cost Smartphone Platform For TD-SCDMA & EDGE/WiFi[Spreadtrum press release, Jan 4, 2012]

      Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G and 3G wireless communications standards, today introduced a 1GHz Android smartphone platform for TD-SCDMA (SC8810) and EDGE/WiFi (SC6820) and announced that both products are now samplingwith customers. With these two new solutions, Spreadtrum is redefining the performance standard for low-cost smartphones, enabling OEMs to deliver 1GHz performance at US$100 retail prices.

      “Our 1GHz Android platform sets a new bar for low-cost smartphone performance,” said Dr. Leo Li, Spreadtrum’s president and CEO.  “The graphics and web browsing performance of the SC8810 and SC6820 compares favorably to one of the most popular smartphone models globally, delivering a high performance applications and gaming experience for consumers. This type of experience has previously been available only in mid- to high-end handset models and can now be delivered by OEMs in US$100 smartphone models.  This will reshape the definition of and consumer expectations for a low-cost handset.”

      Spreadtrum’s 1GHz platform is the most highly integrated, lowest power smartphone platform for the TD-SCDMA market. The solution delivers the lowest chip count with a multimode single-chip RF transceiver supporting TD-SCDMA, EDGE, GPRS and GSM and integrates power management.  The platform’s Cortex A5 processor architecture delivers more than 40% lower power consumption compared to ARM11-based products and more than 70% lower power consumption than Cortex A9 products, delivering differentiated standby and talk time performance relative to other smartphone models.

      Designed with 40nm CMOS silicon technology, the SC8810 and SC6820 baseband platforms are powered by a Cortex A5 1GHz processor and incorporate an advanced multimedia subsystem which includes a Mali GPU with 3D/2D graphics acceleration and supports high definition video playback, a 5 megapixel camera, a WVGA [800×480] touch panel and connectivity features including Bluetooth, WiFi and GPS. The SC8810 supports TD-SCDMA with HSDPA at 2.8Mbps, HSUPA at 2.2Mbps as well as quad-band GSM/GPRS/EDGE with dual-mode auto handover, while the SC6820 supports quad-band EDGE/GPRS/GSM.  Both products combine silicon hardware with turnkey Android software that reduce both the design time and design resources required to deliver new handsets to market.

      Spreadtrum’s expansion of its smartphone platform coincides with rapidly increasing demand in China for smartphone products.  Industry analysts expect the smartphone market in China to exceed 100 million units in 2012, leading global demand for smartphone products.

      Spreadtrum Announces Commercial Availability of its 1GHz TD-SCDMA and EDGE Android 2.3/4.0 Platforms [Spreadtrum press release, April 26, 2012]

      More than 200 Smartphone Design Wins Lay Foundation for Second Quarter Volume Shipment

      SHANGHAI, April 26, 2012 — Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced the commercial availability of the SC8810, Spreadtrum’s 1GHz TD-SCDMA Android platform, and the SC6820, Spreadtrum’s 1GHz EDGE/Wifi Android platform. Both the SC8810 and the SC6820 support Android 2.3 and Android 4.0 designs.

      “We have now secured more than 200 design wins for our 1GHz TD-SCDMA and EDGE/WiFi Android platforms, and we are expecting to see volume shipments of more than one million units during the second quarter,” said Dr. Leo Li, president and CEO of Spreadtrum Communications. “With these designs, our customers are targeting a $50-100 retailsegment, unsubsidized.”

      The SC8810 and SC6820 have been adopted by China and global OEMs on large scale to address the growing demand for low-cost smartphones in China and emerging markets. Both products support both Android 2.3 and Android 4.0 platforms, deliver best-in-class power consumption and demonstrate graphics/web performance on par with globally popular premium smartphone models, while supporting sub-$100 unsubsidized retail price points. The solutions are designed into handsets that are expected to launch commercially starting in May.

      The company was also quick to rearrange its 2.5 offering for the feature phone market as there were quick changes as well:

      Spreadtrum launches industry’s first 40nm 2.5G baseband [April 26, 2012]

      SHANGHAI, CHINA: Spreadtrum Communications Inc. announced commercial availability of the SC6530, the industry’s first 2.5G baseband designed in 40nm CMOS silicon.

      “The SC6530 is an industry first for the 2.5G market,” said Dr. Leo Li, president and CEO of Spreadtrum. “By leveraging the most advanced process node in the 2.5G segment, we are able to achieve higher performance at lower cost relative to competitive alternatives.”

      The SC6530, in addition to its 40nm design, is the first 2.5G product from Spreadtrum to integrate its leading-edge baseband and RF transceiver technology into a single-chip, simplifying design and reducing overall solution footprint. The chip incorporates an ARM9 processor for high performance on a low-cost platform, and supports quad-band GSM/GPRS, triple-SIM function, HVGA display, H.264 decode and integrates an audio PA. The SC6530 couples its advances in performance, cost and integration with Spreadtrum’s mature, proven turnkey software.

      The SC6530 is commercially available now. Spreadtrum expects to achieve volume shipments in May.

      Spreadtrum’s three leading SoCs for the second half of 2012 products have the following parameters:

      image

      image

      Source: the following Spreadtrum  product pages
      SC8810 TD-HSPA/TD-SCDMA/EDGE/GPRS/GSM 1GHz Low-Cost Smartphone Platform
      SC6820 EDGE/GPRS/GSM 1GHz Low-Cost Smartphone Platform
      SC6530 GSM/GPRS Single-Chip Baseband/RF Transceiver for Multimedia Feature Phones
      Notes:
      1. WiFi and location technologies for SC8810 and SC6820 are according to Spreadtrum selects CSR connectivity and Location for Smartphone reference designs [CSR press release, Feb 27, 2012]. This is particularly relevant for SC6820-based EDGE/WiFi smartphones.
      2. The ARM Cortex-A5 core has 1.57 DMIPS/MHz performance, while the ARM9EJ-S core 1.1 DMIPS/MHz performance. The former can be used in multicore SoCs as well with upto 4 Cortex-A5 cores (which Spreadtrum will exploit in its upcoming SoCs as well).
      3. Dual-SIM Dual Standby solution became available as an option on Spreadtrum’s SC88xx series of TD-SCDMA basebands as well as future products, beginning in 4Q11. See: Spreadtrum Introduces First TD-Dual-SIM Dual-Standby Solution for TD-SCDMA [Spreadtrum press release, Oct 11, 2011]

      Just this week came also the announcement of the – probably – highest end smartphone built on SC8810: Spreadtrum Powers Dual-SIM Dual-active TD-SCDMA Smartphone from Huawei [Spreadtrum press release, July 23, 2012]

      Huawei T8808D completes China Mobile certification testing

      Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced that Spreadtrum’s SC8810 1GHz TD-SCDMA smartphone platform is powering the Huawei T8808D, a dual-SIM dual-active smartphone for China Mobile consumers.

      Huawei’s dual-SIM dual-activefeature provides consumers with maximum flexibility in how they manage operator service fees. The dual-SIM function allows consumers to choose the SIM that offers the lowest rate or the best network coverage given their location to make or receive calls, send text messages, or use data. Dual-active capability allows both SIMs to be used at the same time, enabling users to switch back and forth between two calls and use voice and data functions simultaneously.

      Mr. Wang Weijun, Huawei Device’s president of its Chinese division, said, “T8808D, as Huawei’s first dual-SIM dual-active mobile phone, delivers experience innovation to China’s 3G TD-SCDMA market. In collaboration with Spreadtrum, Huawei will continue to promote popularization and development of smartphones to meet the diverse needs of Chinese consumers with a variety of high quality terminal products.”

      “Spreadtrum is driving technology innovation with 2.5G/3G single-chip dual-card dual-standby technology,” said Dr. Leo Li, Spreadtrum’s president and CEO. “In cooperation with Huawei, we have enabled the first TD-SCDMA device based on Spreadtrum’s SC8810 smartphone platform with dual-SIM dual-active capability. This feature will enable consumers to select attractive 3G services while maintaining their original operator service packages. We believe that this flexibility provided to the consumer will help further promote the rapid development of China’s TD-SCDMA market.”

      Note that Spreadtrum’s early December 2011 flagship SoCs were clearly inferior to its current flagships:

      image

      image

      Additional source: the following Spreadtrum product pages
      SC8805G TD-HSPA/TD-SCDMA/EDGE/GPRS/GSM 600MHz Entry-Level Smartphone Platform
      SC6810 EDGE/GPRS/GSM 600MHz Entry-Level Smartphone Platform

      Spreadtrum is also investigating alternative software platforms as shown by:

      Spreadtrum Low-Cost Smartphone with HTML5 Operating System Demonstrated at Mobile Asia Congress 2012 [Spreadtrum press release, July 16, 2012]

      Mozilla showcases Spreadtrum smartphone running Firefox OS, highlighting potential of HTML5 on low-cost smartphones

      Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced that Spreadtrum’s SC8810 smartphone platform was selected by Mozilla to showcase its HTML5 operating system, Firefox OS, running on low-cost smartphone devices. Mozilla demonstrated the handset, based on Spreadtrum’s 1GHz SC8810 smartphone chip and running Mozilla’s Firefox OS, at its booth during Mobile Asia Congress 2012 held last month in Shanghai, China.

      Firefox OS for mobile devices is built on Mozilla’s “Boot to Gecko project” which allows HTML5 applications to access the underlying capabilities of a phone, previously only available to native applications. “Firefox OS is another major step at Mozilla to bring its core values — openness, innovation and opportunity on the web — to users and developers on smartphone platforms,” said Dr. Li Gong, CEO of Mozilla Online Ltd and Mozilla Taiwan. “Our collaboration with Spreadtrum will help enable the power of this truly-open operating system to reach the billions of consumers in emerging markets who will be coming online as first-time smartphone users as well as existing smartphone users who are looking for greater value at lower cost.”

      “We have been closely tracking the progress of the “Boot to Gecko project” since its inception and are very excited about Firefox OS as a concrete realization,” said Mr. Yi Kang, vice president of marketing at Spreadtrum Communications. “This type of solution has generated a lot of interest from operators, as the open-source HTML5 platform can provide them with complete control over the handset experience. We expect that the appeal of this platform to our customers will grow as the HTML5 application ecosystem expands.”

      This is leading to speculations like: The Feature phone rises (again?) [EE Times, July 24, 2012]

      Is it plausible? You bet. I already see signs that make such plots believable.

      First is the emergence of Firefox OS. While the jury’s still out on yet another new mobile OS, this HTML5-based mobile operating system may have enough power to stir the debate.

      $40 smartphone
      Second, there is mounting market pressure (from handset vendors and operators alike) for low, low-cost smartphonesIn an interview with EE Times in early June, Spreadtrum’s CEO Leo Li was on the record by saying that “our customers are ready to roll out $40 ‘real’ smartphones this year.”Every chip company and handset vendor is in the market for a solution that makes all levels of smartphones possible at low cost.

      Third, operators are hatching a plot to retain full control of the billing relationship with subscribers.  “Currently, operator billing is available for Android for only a handful of operators, all in developed countries,” according to Daniel Gleeson, an analyst on Mobile at IHS Screen Digest. “Otherwise payments for apps, games etc. go through credit card companies. Obviously operators would prefer that this goes through them as they would get a small slice of that pie as well.”

      Fourth, as legal wrangling escalates on Apple iOS vs. Google’s Android IP front, handset vendors are surreptitiously looking for an alternative system – possibly something available for free.

      Fifth, let’s not forget about a huge global market — beyond the United States and Europe — that hasn’t embraced smartphones yet. This creates big openings for developers of new technologies and new players on the mobile market.

      Above all, I’m convinced that feature phones (OK, “entry-level smartphones”) are not going away, largely because the definition of smartphones vs. feature phones, in my opinion, is fundamentally phony. At best, it’s based on a self-serving marketing pitch by smartphone proponents.

      image

      Boosting the MediaTek MT6575 success story with the MT6577 announcement — UPDATED with MT6588/83 coming in Q4 2012 and 8-core MT6599 in 2013

      Follow-upMediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [Dec 12, 2012]
      The MT6588 was recently renamed MT6589.

      Update: Sold 70 million in the first three quarters, MediaTek smart chip dominates China [The Liberty Times, Taiwan, Oct 2, 2012] translated by Google/Bing with additional manual edits of my own 6588

      Qualcomm (Qualcomm) last week launched a lower-priced smart phone chip against rival MediaTek (2,454), but according to the the recent shipment situation MediaTek shipped in China more than 70 million smartphone chips in the first three quarters, 10 million more than Qualcomm there, and become a smart-phone chip superpower in China. Merrill Lynch is bullish on MediaTek outlook because for Qualcomm’s “MSM8225Q” to shake up MediaTek’s leadership still will not be easy.

      Barclays Capital analyst Lu Hang increased MediaTek smartphone chip shipments in the next two years to 180 million and 290 million, respectively.

      Chinese mobile phone distributors circle recently the hottest topic number the high pass last week, low-cost quad-core mobile phone chip “MSM8225Q/MSM8625Q “, estimated price falls to $ 25, the market worry renewed price war, the impact MediaTek Maori. However, the latest released Merrill Lynch research report pointed out that the dual-core MediaTek chips and the two Qualcomm quad-core chips compared to each other competitively, plus “8225Q” mass production may be in March next year, by about one quarter behind the MediaTek quad-core chip “MT6589″ (formerly known as MT 6588), the cost of which is expected to be cheaper than the dual-core version, meaning MediaTek is still dominant.

      Update: Taiwan chip designer MediaTek downgraded amid competitive pressure [WantChinaTimes.com, Oct 2, 2012]

      … In a report dated Sept. 27, [independent financial services group] CLSA [Asia-Pacific Markets] said the market was optimistic about MediaTek’s gross margin in the second half of 2012 and in 2013 after the company forecasted a gross margin expansion for the third quarter of this year, ending 11 consecutive quarters of contraction.
      However, MediaTek’s management told the press on Sept. 25 that the company’s quarterly gross margin growth is likely to remain flat in the fourth quarter of this year and will not expand until the second half of 2013, the report said. …
      … One of the reasons investors were optimistic about MediaTek’s 2013 margin was that they thought its new quad-core MT6588 chip had no competition, as Qualcomm made only very high-end quad-core ICs, [CK] Cheng [a Taipei-based analyst at CLSA] said.
      But the launch of the MSM8225Q will change that perception, Cheng said, noting that Qualcomm is aiming to release the chip for customer sampling by the end of 2012 and ship in volume in the first quarter of 2013.

      Although the Qualcomm chip is scheduled to be launched a month or two later than MediaTek’s, Qualcomm’s price is likely to be 5% cheaper because of lower specifications, he said.

      While MediaTek is believed to have superior products and better low-end smartphone ICs than Qualcomm, price does matter to Chinese handset makers, Cheng added.
      “This is the main reason why MediaTek has been struggling to lift its average selling price and improve its margin since the third quarter of 2011, although it continues to offer faster processors and multi-core solutions,” he said.
      “We don’t think MediaTek’s quad-core solution can reverse this trend,” Cheng said.
      As for Chinese competitors, the increased production of RDA Microelectronics’s connectivity combo chip and Spreadtrum Communications’ 2G smartphone ICs will also weigh further on MediaTek’s margins and average selling price, Cheng said.
      CLSA raised its forecast for MediaTek’s earnings per share by 3% for 2012 and by 8% for 2013, factoring in the company’s acquisition of its smaller rival MStar Semiconductor, but the brokerage maintained its target price of NT$250 (US$8.53) on the stock.
      As of 10:26am Monday, MediaTek shares had dropped 4.62% to NT$310 (US$10.59) in Taipei.

      Regarding actual Cortex-A5 and Krait-related information see on this blog the actual:
      Core post: Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012 [Sept 30, 2012]

      Update: Mediatek [联发科] target price by Barclays is [NT$] 395 [Taiwan’s Commercial Times News, Sept 26, 2012] as translated by Google/Bing with additional manual edits of my own

      Lu Hang [陆行] [principal analyst of semiconductors for Asia-Pacific at] Barclays Capital Securities [巴克莱资本证券 Taiwan Limited, 11F, 106 Xin-Yi Road, Sec. 5, Taipei, Taiwan, R.O.C. << from] yesterday (25) revealed, that MediaTek 28 nanometer quad-core A7 smartphone chip MTK6588 launch time is expected to advance to the fourth quarter of this year from the first quarter of next year! Because the price is very competitive, only 18 to 20 dollars, not only quadcore smartphone prices in mainland China will immediately fell to less than 150 dollars following that, the company will also have the opportunity to break into [the market of ] first-tier [i.e. global brand] manufacturers such as Samsung.

      Lu Hang said that Mediatek’s biggest “backer” [in terms of stock market performance] is expected to be the launch of MT6588 (quad-core A7 [with] TD-SCDMA/WCDMA) and MT6599 (8 core of the ARM [with] LTE/TD-SCDMA/WCDMA) smartphone chips in 4th quarter [of this year] and in the next year, respectively.

      Lu Hang believes that there are 5 items which will affect the profits of the overall market with MediaTek MT6588:
      – First, the quad-core smartphone prices in mainland China can immediately be reduced from the current US$ 320 to US$ 150.
      – Second, we will see in the near future more dual-core 1.7Ghz Krait-based MSM8960A [on one hand], and MSM8974 [on the other], which is same but with quad-core, rather than next to the launch of 8225Q.
      – Third, in the fourth quarter of next year the estimated proportion of MT6583/MT6588 [shipments] within the total smartphone chip shipments will reach 50%, even the year after the fourth quarter launched MT6599 will also have 50% level, thus raised its shipment forecast value.
      – Fourth, MT6588 will help to maintain the overall ASP at a level of more than $ 10, and customers can be [serviced via a] unified system design.
      – Fifth, with the help of 13 million pixels CMOS the sensing power amplifier manufacturers will focus on mainland China and other emerging markets.

      Important remark from Barclays Hires New Taiwan Investment Banking Head [The Wall Street Journal, Aug 19, 2012]:

      Barclays … is … an advisor to chip design firm MediaTek Inc. on its proposed acquisition of a minority stake in MStar Semiconductor Inc. worth around $3.8 billion, announced in June, according to Dealogic.

      Update: MediaTek will produce small amounts of MTK6588 in October [MTK mobile phone network, Sept 10, 2012] as translated by Google/Bing

      Recently MediaTek message there are two who are more concerned about one thing, according to Taiwan media reports, the fastest possible production of MediaTek quad-core mobile processor chip MTK6588 will start in October this year a small amount, quantity should not be a lot, may be available only to large client proofing purposes. Rumored MediaTek MTK6588 manufacturing cost is even less than dual-core MTK6577. Quad-core MTK6588 is using 28 nm technology process to support tens of millions of pixels of camera, support for TD/WCDMA dual-mode network, support 1080P playback and recording, and is equipped with a PowerVR SGX 544 graphics processor.
      According to show learned about MTK6588 before, Quad MT6588 or will before the end of trial production, mass production quantities listed in the first quarter of next year.

      Update: Lenovo Selects MediaTek to Power New LePad Android Tablet [MediaTek press release, Sept 13, 2012], note: “The MT6577 is pin-to-pin compatible with the previously released MT6575” source: the MT6577 launch release

      MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced that Lenovo has selected its highly integrated Android mobile platform for the new LePad A2107, dual-SIM 3G/HSPA tablet, which is shipping to customers globally.
      The LePad A2107 provides high-speed cellular data and wireless connectivity and is designed for tablet users who want to be “connected always”. The A2107 uses MediaTek’s proven Android mobile platform consisting of the MT6575 and the MT6620 SoCs. The MediaTek MT6575 incorporates a 1GHz ARM® CortexTM A9 processor, a PowerVR™ Series5 SGX GPU (graphics processing unit) from Imagination Technologies, a 3G/HSPA modem and built‐in support for 3D displays and DTV‐grade multimedia capabilities by leveraging the company’s world‐leading DTV platform technologies. The MT6620 4-in-1 connectivity combo integrates an 802.11n Wi-Fi, Bluetooth 4.0+HS, GPS, and FM transmitter/receiver into a single chip with the world’s smallest footprint and leading low-power consumption. The MediaTek mobile platform is ideally suited to enable mobile device manufacturers like Lenovo, helping them to address the mid and entry‐level tablet market that demands global connectivity for today and tomorrow.
      “Consumers are increasingly using tablets as a companion device to the PC and mobile phone to access media and information. We forecast that the tablet market will increase from 119 million in 2012 to 494 million by 2016(*),” said Mr. Mark Hung, Research Director at Gartner. “A company that has capabilities and technologies across different multi-screen platforms, from smartphones to DTV, should be well positioned to benefit from participating in the growing tablet market.”
      *Source: Forecast: Media Tablets by Operating System, Worldwide, 2010-2016, 2Q12 Update, 4 July 2012, by Gartner

      Update: the best smartphone based on the MediaTek MT6577 both technically and in terms of price is the MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012], which is also the best example of The low priced, Android based smartphones of China will change the global market [this same ‘Experiencing the Cloud blog, Sept 10, 2012]

      Update: MediaTek MT6577 Performance Review [mediateklab YouTube channel, Sept 3, 2012]

      Update: New MediaTek chip efficiency: catching up with iPhone4s [MTK mobile phone network, Sept 6, 2012]

      2012 International Semiconductor exhibition yesterday (5) days in Taipei debut, over the years, the first IC design Forum yesterday morning talk show, presenter mediatek Vice President Lu Guohong home 3G smart mobile phone chip specification level, noted that MediaTek MT6577 of the latest dual-core Smartphone chip efficiency, comparable with iPhone4s. By the show’s brief is not difficult to see, MediaTek, engaged global Smartphone chip leader Qualcomm momentum is high.

      IPhone4s core processor for Apple A5, the design was based on Cortex-A9 dual core 1GHZ frequency of ARM architecture processors, Lu Guohong comparison list noted that mediatek MT6577 newest 3G Smartphone dual-core chips are used by An Mou with iPhone4s A9 dual core architecture, AP mobile core chips, baseband chip, RF chips and GPU architecture level par with iPhone4s.

      Update: MediaTek Launches “Cool 3D”: A Comprehensive Suite of 3D Solutions for Smartphone Platforms [MediaTek press release, Sept 11, 2012]

      MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions announced today the availability of “Cool 3D”, the world’s most complete 3D suite of solutions, for its smartphone platforms. Consumers continue to look for new features in smartphones, such as 3D capabilities, and a report by Global Industry Analysts, Inc, predicts that the global market for 3D enabled smartphones is projected to register 994 million units in annual shipments by the year 2018. Demand for this innovation will be driven by the increased availability of 3D content, such as games, videos and full length movies.
      The “Cool 3D” suite for MediaTek smartphone platforms includes support for stereo 3D cameras and displays, real-time 2D-to-3D conversion and an optimal 3D user interface that is designed to provide consumers with a stunning 3D experience. Two distinguishing features are “3D Cool Shot” and “3D Cool Show”. MediaTek’s “3D Cool Shot” solution supports a cost-effective 5 MP, dual-lens camera, which achieves 1080P, 24 FPS 3D images, giving users a high-definition visual experience. The MediaTek smartphone platforms are the first of their kind in the industry to integrate the functionality of the dual-lens bridge devices into the main smartphone platform, reducing system cost and saving precious board area. The “3D Cool Show” technology substantially improves the stereo 3D effect with anti-fatigue capabilities, and real-time transformation between 2D/3D modes, allowing for convenient switching between the 2D and 3D displays. These solutions, which leverage MediaTek’s established 3D technologies from the DTV and Digital Home markets, are aimed at creating an optimal stereo 3D display with a custom-tailored 3D interface.
      “One consequence of the rapid developments in the smartphone market is product homogenization or the ‘all smartphones look alike’ phenomena. Creating product differentiation has become one of the biggest challenges for the mobile phone industry “said Ching-Jiang Hsieh, President of MediaTek. “From Dual-SIM to 3D capabilities, MediaTek has always pushed technological innovation in our platforms, enabling rich and compelling devices and solutions. By working together with our customers, we hope our industry-leading, ”Cool 3D” suite of solutions can lead the wave of 3D smartphone popularity, allowing even more consumers to enjoy an extraordinary 3D experience.”

      The “Cool 3D” suite of capabilities is already enabled on MediaTek’s shipping MT6575 single-core and MT6577 dual-core platforms. All future launches of MediaTek smartphone solutions will support these 3D capabilities.

      Updates: Shares of MediaTek jump on positive shipment target revision [Focus Taiwan, Aug 1, 2012]

      … As of 11:15 a.m., shares of MediaTek had added 6.67 percent to NT$272.00 (US$9.07), off an early high of NT$272.50, with 23.82 million shares changing hands. … MediaTek announced Tuesday at an investor conference that it had raised its target for smartphone chip shipments to 95 million units, from a previous estimate of 75 million units, mainly because of strong demand from China.

      In the second quarter, the IC designer shipped 21 million smartphone chips, higher than the 18 million to 20 million previously forecast. The company said it would ship at least 30 million smartphone chips in the third quarter.

      … MediaTek said it expects its gross margin will improve to 41-43 percent for the third quarter from 40.8 percent in the second quarter. …

      MediaTek hikes 2012 target smartphone chip shipments [DIGITIMES, Aug 1, 2012]

      … The company expects its MT6575 and MT6577 chips to account for 60% of total smartphone chips sales in the third quarter and 80% in the fourth. …

      MediaTek eyes Q3 double-digit revenue growth [Taipei Times, Aug 1, 2012]

      MediaTek Inc (聯發科), the nation’s largest handset chip designer, said yesterday revenue in the third quarter of this year is projected to grow between 13 percent and 18 percent from the second quarter, following the launch of new products and strong demand for smartphone chips.

      That would mean a quarterly revenue of between NT$26.50 billion (US$883.33 million) and NT$27.70 billion, compared with NT$23.44 billion in the second quarter.

      MediaTek said second-quarter revenue rose 19.5 percent sequentially and 11.7 percent from the same period last year, primarily driven by the fast-growing smartphone demand in China.

      However, gross margin for the quarter was 40.8 percent, down 1.3 percent and 5.1 percentage points from the previous quarter and the same period of last year respectively. The company attributed that fall to fierce price competition in the market.

      Total smartphone chip shipments are likely to reach 95 million units this year, of which between 50 percent and 60 percent will be 3G chips and the remainder 2G chips …

      MediaTek a product roadmap leaked: Quad-core code-named MT6588 [MTK Smartphones Network (MTK手机网), July 27, 2012]

      From a recently obtained electronic forum information abroad we see that the MT6585 code communicated earlier for the quad-core MediaTek smartphone chipset is wrong. The true model code is MT6588. It is built on the 28nm process in order achieve higher performance level than the dual-core MT6577 technology.

      MT6588 has a 4-core CPU [Cortex-A7 (!), see on the second slide below] clocked at 1GHz [1.XGHz rather, see the included slides below], supports dual-channel at maximum 1066Mbps, has an integrated multimode modem for WCDMA [+ it is delivering HSPA+ WCDMA performance (!) vs just HSPA with MT6577/75, see the first slide below] and TD (!), that is it can support both Unicom [latest upgrade to HSPA+ service, see the news in the original post materials much below] and China Mobile 3G network, supports an up to 13 MP camera and 1080P video playback. It finally has a GPU upgrade with SGX544, doubles the resolution to 1280×800 HD level, and has 32KB L1 cache and 1MB L2 secondary cache.

      Along the MT6588 there is a 28nm dual-core version, MT6583 on the MediaTek 2012 product roadmap. From the chipset parameters it is evident that MT6583 is a scaled down version of MT6588. It has 2 cores less, the camera support is 8MP, the video decoder is of 720P level, and the resolution is down to 854×480.

      It is understood that MT6588 and MT6583 will be in production in the first quarter of 2013, early next year the fastest.

      The MediaTek product roadmap

      MTK MT6588 chip Introduction

      Note: No search reveals the source for the above information.

      MediaTek to launch quad-core smartphone solutions in 1Q13, says paper [DIGITIMES, Aug 6, 2012]

      MediaTek is expected to launch its first quad-core smartphone solution, the MT6588, in the first quarter of 2013, according to a Chinese-language Liberty Times report. The MT6588 features a quad-core 1.5GHz or 1.7GHzCortex-A7 CPU, supporting WCDMA and TD-SCDMA technologies.

      The MT6588, which features a 13-megapixel camera, also supports 1080p video playback and a display resolution of 1280 by 800 pixels. The chip will be built using a 28nm process, the paper said.

      Additionally, MediaTek will also roll out a 28nm dual-core solution, the MT6583, during the same quarter. While the dual-core CPU of the MT6853 will also run at 1.5GHz or 1.7GHz, the chip will support a resolution of 854 by 480 pixels targeting a segment different from that of the MT6588, the paper indicated.

      End of updates

      The original content:

      • About the just four months old MT6575-based market
      • MediaTek provided general MT6575 information
      • Some history leading to MT6575
      • Turmoil on the H1CY12 market in China:
        International and local brands, as well as white-box vendors are repositioning for the most lucrative CNY500 (US$79) to CNY1,000 (US$157) smartphone market of H2CY12 and on

      Note: the PowerVR SGX Series 5 GPU used for MT6577 is said to be by 3d parties SGX531, See: SoC list on Imagineers blog, or Lenovo (indirect).

      Greater China mobile solutions – From silicon to software [DIGITIMES Research, June 8, 2012]

      Abstract

      The China mobile market has developed rapidly, with smartphone shipments reaching 69 million units in 2011 and tablet shipments soaring from around one million in 2010 to some 10 million in 2011, and potentially exceeding 20 million units in 2012. As consumer spending power increases, local vendors are focusing on more market tiers and makers have begun to make a play for the high-end market.

      Updates: China market: Nearly 195 million handsets shipped in 1H12 [DIGITIMES, July 10, 2012]

      There were 194.913 million handsets shipped in the China market during the first half of 2012, consisting of 106.874 million (54.83%) 3G handsets in 801 models and 88.039 million (45.17%) 2G handsets in 1,298 models, according to statistics published by the China Academy of Telecommunication Research (CATR) under the Ministry of Industry and Information Technology (MIIT).

      Of the shipment volume, 94.855 million or 48.67% were smartphones in 822 models of which 801 models or 97.44% were based on Android. China-based vendors accounted for 75.16% of the half-year shipment volume, and international vendors 24.84%.

      The monthly shipment volume of smartphones exceeded that of feature phones for the first time in April 2012, with the corresponding proportion increasing to 56.9% in June.

      China market: Breakdown of total handset shipment volume, 1H12
      Generation

      Technology standard

      Number of models

      Shipment volume (m handsets)

      3G

      WCDMA (China Unicom)

      476

      53.099

      CDMA2000 (China Telecom)

      174

      28.197

      TD-SCDMA (China Mobile)

      151

      25.578

      2G

      GSM

      1,272

      81.915

      CDMA1x

      26

      6.076

      Source: CATR under MIIT, compiled by Digitimes,  July 2012

      China smartphone market 2012: Trends and analysis [DIGITIMES Research, July 3, 2012]

      Abstract

      The China handset market has exhibited strong growth, with the total number of mobile users in the country reaching 980 million people according to figures from the Ministry of Industry and Information Technology (MIIT), an increase of 130 million over the 2010 figure. Digitimes Research estimates that mobile user numbers could top 1.13 billion in 2012.

      Digitimes Research estimates that the China handset market reached some 390 million units in 2011, representing 16% growth on 2010; the market is likely to grow to 430 million units in 2012, representing further growth of 9%. Thanks to the expansion of 3G service coverage and further falls in budget smartphone prices, the share of the handset market accounted for by smartphones is likely to reach 32% or around 143 million units, 70% of which will be Android handsets.

      Digitimes Research believes that market share rankings for the China smartphone market will change significantly during 2012. Samsung and Apple will take the top two places, while the big four China-based brandsHuawei, ZTE, Lenovo and Coolpad – will take third to sixth places, while Nokia will drop to seventh; these seven firms will collectively account for 85% of shipments.

      In other words, the many other brands hoping to seize a share of the market will essentially be confined to competing for a potential market of just 15% of overall shipments or around 21 million handsets. Given such a situation, Digitimes Research projects that many of China’s best known smaller brands such as Xiaomi, TCL, Gionee, Tianyu, Oppo and BBK will see shipments of no more than a few million handsets.

      End of updates

      China-based white-box vendors expected to ship 200 million smartphones [DIGITIMES, April 17, 2012]
      China-based white-box vendors, mainly due to the availability of inexpensive new chip solutions, have been increasing the production of smartphones, with the total shipment volume expected to reach 200 million units in 2012, according to industry sources in Taiwan.
      Taiwan-based MediaTek is offering the makers its MT6575 a chip solution for use in entry-level smartphones in the first quarter of 2012 and will offer the MT6577, a solution for high-level smartphones, in the middle of the third quarter of 2012, the sources indicated. MediaTek will ship 50-70 million chips to China-based white-box vendors to account for nearly 30% of smartphones to be shipped by these vendors in 2012.
      In addition, Qualcomm has strengthened its marketing in the China market by offering turn-key solutions to white-box vendors, with prices for a chips lowered to US$6, the sources cited eMedia Asia as indicating.
      China-based white-box vendors sell more than 60% of their smartphone output to overseas markets, including 2.5G models for markets where deployment of 3G networks is not mature yet, the sources indicated. White-box vendors are expected to see larger market demand if their production costs for entry-, medium- and high-level smartphones drop to US$60, US$85 and US$130 respectively, the sources pointed out.

      Huawei adopts MediaTek dual-core chip for smartphones, says report [DIGITIMES, June 27, 2011]

      MediaTek’s new MT6577, which uses a dual-core 1.2GHz Cortex A9 CPU, has been adopted by China-based Huawei for as many as four of its upcoming smartphone devices, according to a Chinese-languageCommercial Timesreport.

      The new MediaTek MT6577 solution is scheduled to enter volume production starting July, the Chinese-language Economic Daily News (EDN)reported last week (June 22). The chip is built using 40nm process technology.

      MediaTek previously upward revised the prediction for its total smartphone-IC shipments in 2012. The firm now expects to ship about 75 million smartphone chips this year, compared to the 50 million estimated initially.

      From:

      MediaTek Launches Dual-Core MT6577 Smartphone Platform [MediaTek press release, June 27, 2012]

      MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced the availability of the MT6577, a dual-core platform developed specifically for sub-$200 smartphones, the fastest growing segment of the global smartphone market. The MediaTek MT6577 features a dual 1GHz Cortex™-A9 application processor from ARM, a PowerVR™ Series5 SGX GPU (graphics processing unit) from Imagination Technologies, MediaTek’s proven 3G/HSPA modem, and runs the latest Android 4.0 “Ice Cream Sandwich” operating system. By integrating a dual-core application processor architecture widely deployed in the majority of today’s premium smartphones, the MT6577 boosts application and browser performance by up to 40% compared to single-core platforms, bringing unprecedented levels of user experience to mid- and entry-level smartphones.

      “MediaTek’s existing HSPA smartphone platforms – the MT6573 and MT6575 – have been extremely well-received by customers and consumers worldwide, and are currently shipping with major international brands such as Lenovo, TCL/Alcatel, and other top tier Chinese OEMs,”said Ching-Jiang Hsieh, President of MediaTek. “The MT6577 adds the next level of performance and enhanced user experience to the MediaTek smartphone family, delivering enhanced user interactivity, mobile connectivity and rich multi-media experience previously only available on high-end devices. Consumers everywhere will now benefit from the affordable, high-performance devices enabled by the MT6577. MediaTek is proud to be in the vanguard of companies enabling the democratization of smartphones.”

      “Dual-core processors account for over 20% of current smartphone processor shipments, with these devices being mostly in the premium segment and addressed by standalone application processors. MediaTek’s new MT6577, with integrated dual-core processors and 3G/HSPA modem is well suited to bringing similar user experiences to the fast-growing mid and entry smartphone segment which is forecast to grow from under 200 Mu in 2012 to over 500 Mu in 2016” said Stuart Robinson, Director, Handset Component Technologies service at Strategy Analytics.

      The MT6577 is designed to deliver rich multimedia experiences, with an 8MP camera, support for up-to high-definition 1080p video playback and the ability to support high-resolution displays up to HD720 (1280×720) resolution. The platform also pre-integrates MediaTek’s leading 4-in-1 connectivity combo that provides support for dual-band 802.11n Wi-Fi, BT4.0, GPS and FM. The MT6577 is pin-to-pin compatible with the previously released MT6575, allowing handset manufacturers to easily produce multiple tiers of devices leveraging a single PCBA hardware development effort.

      The MT6577 dual-core platform is currently being incorporated into smartphone devices by MediaTek’s leading global customers, and the first smartphone models based on this new chipset are expected to ship commercially in Q3 2012.

      MediaTek MT6577 [MediaTek100 YouTube channel, July 19, 2012]

      MediaTek expects increase in smartphone chip sales [Taipei Times, June 14, 2012]

      MediaTek Inc (聯發科) chairman Tsai Ming-kai (蔡明介) said yesterday that he still expects an increase in demand for smartphone chips in the second half of this year, despite a slowing global economy.

      Last year, faced with competition that was fiercer than ever, MediaTek posted NT$13.62 billion (US$454 million) in net profit, or NT$12.35 earnings per share (EPS), down sharply from the NT$30.94 billion in net profit, or NT$28.44 EPS recorded in 2010.

      Tsai said the worst phase was almost over for the IC designer and the company was gearing up to broaden its product portfolio and win orders to strengthen its profitability.

      On the back of robust demand for smartphones, MediaTek has forecast smartphone chip shipments in the second quarter would range between 18 million and 20 million units, up sharply from the 10 million recorded in the first quarter.

      For all of this year, the IC designer anticipates smartphone chip shipments to touch 75 million units from rising demand from China and other emerging markets.

      MediaTek president Hsieh Ching-jiang (謝清江) said at the shareholders’ meeting that the company would not focus just on the Chinese market, but also target global demand, while operating a total of 23 offices worldwide.


      About the just four months old MT6575-based market

      ZOPO ZP200 3D Movie Playing [AndroidSale YouTube channel, March 22, 2012]

      http://android-sale.com/zopo-zp200-3d-phone.html | Zopo zp200 is the cheapest glasses-free 3D Android smartphone, with 1GHz processor, 1GB RAM, 8MP camera.

      image
      Source: MTK6575 Cpu Andorid >> on fastcardtech.com

      Note that even for global wholesale there are much more products of the above kind, as you could see from the table below (the ones which are also on the above diagram are highlighted in yellow). Click here for a PDF version in case you want to click on the links:

      image

      There are a couple of recent Chinese startups capitalising on the MT6575 opportunity. The most successfull among them is probably ZOPO Mobile Communications-equipment Ltd. in Shenzhen, China, introducing itself as:

      ZOPO Company is founded in 2012, which engages in research, development, produce, marketing and service of mobile intelligent terminal products. The ZOPO ZP200 model as” The China‘s first Glasses-Free 3D dual sim smart mobile phone ” has been a hot Star in China mainland.

      Zopo ZP100 MT6575 4.3″ qHD $174 street price [ARMdevices.net YouTube channel, April 9, 2012]

      The MediaTek MT6575 is out of the gate. ARM Cortex-A9 invades the low cost Shenzhen Smartphones market. http://www.zopomobile.com opened their first store on the Huaqiangbei Shenzhen Smartphones market street, to sell their new ZP100 smartphone at 1099rmb (USD$174). It’s got an awesome 4.3″ qHD 960×540 LCD capacitive screen made by Sharp, a 5 megapixel auto-focus camera/camcorder made by Sony, the MT6575 makes it support Dual-sim WCDMA/3G/Data and GPRS/Voice at the same time. And it’s got a removable 1650mAh battery, MicroSD slot and Micro-USB that does not double as an MHL output. Of course I bought one because I want to test the MT6575 processor. Let me know in the comments what you would like to see me test on this and other upcoming MT6575 Smartphones.

      I’m back in Shenzhen! Here getting ICS installed on my Zopo ZP100 MT6575 [ARMdevices.net YouTube channel, April 9, 2012]

      As I am going to be video-blogging the latest advances in Linux on ARM at the Linaro Connect Hong Kong conference next week, I just landed a few days early so that I can now video-blog again video-blog the latest news out of Shenzhen. It’s appropriate for me to video-blog the latest news in Shenzhen monthly don’t you think? In this video, I got the Zopo staff at the Zopo store on Hua Qiang Bei Shenzhen to update the firmware on my Zopo ZP100 MT6575 ARM Cortex-A9 based phone because I had a hard time figuring out how to do it looking at the Chinese-only http://bbs.zopomobile.com ICS seems to be extremely smooth on the MediaTek MT6575, I’m going to ask Zopo in the days to come what they expect to do about reaching the European, US markets and worldwide with this phone. Check back in the days to come for the latest news from Shenzhen as I’m hearing about an upcoming Dual-core MediaTek MT6577 to be in an upcoming Huawei 4.5″ low cost super phone, the i.MX6 is being worked on by Shenzhen based PCB design houses, Rockchip is very close to take large market share for tablets out of Shenzhen with their new Dual-core RK3066 platform. Check back onhttp://ARMdevices.net for a lot of new videos about those. Let me know in the comments what you would like me to film and do in Shenzhen. I have some big plans to finally do something about group buys (through reliable and trusted Shenzhen based device makers and sellers) and I plan to launch some new special features here on http://ARMdevices.net during the next few days so check

      The author of the above videos (Nicolas Charbonnier, aka Charbax, see also a recent interview with him about his videoblogging) went through quite a tour about the new MT6575-based entries in the first half of April:
      $158 5″ WVGA MT6575 Cortex-A9 Smartphone presented by www.yooe.com.cn
      Zhenai A900 waterproof MT6575 smartphone
      $79 3.5″ MT6575 Orient Smart Development Ltd
      MT6575 phone shown by Quality Industrial Co Ltd
      $142 Galaxy Nexus clone, runs ICS on MT6575, with 4.65″ LCD
      Hyundai Brilliant H950, 5.2″ MT6575 phone runs Ice Cream Sandwich at the HKTDC Electronics Fair
      $140 5.2″ MT6575 Android phone by Daza Electronics at the HKTDC Electronics Fair
      ICS on 5″ MediaTek MT6575 Dolphin A80 phone [from Yooe] (note that this is represented on both the above diagram and the table)
      Shenzhen Factory Entrance (note that this is also where Yooe is manufacturing, quite likely)
      The Shenzhen Speakers Factory (the same factory was manufacturing speakers during the visit)
      Then he returned in the end of May with these video reports:
      Yooe MT6575 phone now selling
      MT6575 Cutepad 5″ phone

      He was showing off some of the latest gadgets that he found in Shenzhen in this video as well: Interview with Nicolas Charbonnier at Linaro Connect, Hong Kong [jasonderose YouTube channel, June 4, 2012]


      MediaTek provided general MT6575 information

      MT6575 [MediaTek product page, March 29, 2012]

      Dual-SIM smartphone platform for the mainstream mid and entry level market

      MT6575 is MediaTek’s new dual-SIM smartphone platform for the mainstream mid- and entry-level smartphone markets. Enabling browsing, gaming and multimedia features that will delight consumers, support the latest Android releases and the industry’s best dual-SIM performance for voice and data calls, the MT6575 is MediaTek’s most advanced and competitive smartphone platform to date.The MT6575 combines a software and hardware reference design solution to enable dramatically faster time to market at a highly competitive price point. The MT6575 is set to redefine the performance of mainstream smartphones.

      Features

      • 1GHz ARM CortexTM-A9 CPU allows for outstanding web browsing and application performance
      • High-performance 3D gaming and UIfeatures enabled by PowerVRTM SGX Series5 GPU
      • High-definition 720p videoplayback and record
      • Per-packet Rx antenna diversity
      • 8 MP camerawith enhanced image processing capabilities
      • Up to high-resolution qHD (960×540) displays
      • Supports both portrait and landscape display modes by built-in dedicated HW
      • Features stereo 3D video playback and advanced 2D-to-3D image/video conversion
      • No lost calls on either SIM – even with active data transmission on either SIM
      • Better Power Efficiency – Up to 500 hours of standby and over 8 hours of talk-time on 3G, 45 hours of audio playback and 6 hours of 3D gaming.

      MediaTek – MT6575 [a featured product page, July 5, 2012]

      Redefining performance of mid/entry smartphones in 2012

      Overview

      MT6575 is MediaTek’s new dual-SIM smartphone platform for the mainstream mid- and entry-level smartphone markets. Enabling browsing, gaming and multimedia features that will delight consumers, support the latest Android releases and the industry’s best dual-SIM performance for voice and data calls, MT6575 is MediaTek’s most advanced and competitive smartphone platform to date.

      Key Features

      The MT6575 platform offers a 1GHz ARM® CortexTM-A9 processer for outstanding web browsing and application performance, a proven 3G/HSPA modem and runs the latest “Ice-Cream Sandwich” Android 4.0 release. Other key features include:

      ♦  Superior CPU, GPU, and System Performance
      – High-performance 3D gaming and UI features enabled by PowerVRTM SGX Series5 GPU
      ♦  Richest Multimedia Features
      – High-definition 720p video playback and record
      – 8 MP camera with enhanced image processing capabilities
      ♦  World-First Integration Of Stereo 3D Display Controller And 3D Video Processing
      – Features stereo 3D video playback and advanced 2D-to-3D image/video conversion
      ♦  Best Display Picture Quality
      – Brings the same level of LCD-TV picture quality to mobile devices
      ♦  Leading Dual-SIM Features and Performance
      – No lost calls on either SIM
      ♦  Lowest BOM costs
      – Highly integrated platform includes the world’s smallest 4-in-1 connectivity combo (MT6620) that allows for small size and lower BOM costs
      ♦  Better Power Efficiency
      – Up to 500 hours of standby and over 8 hours of talk-time on 3G
      – Up to 45 hours of audio playback and 6 hours of 3D gaming
      The MT6575 is currently being incorporated into the latest smartphone offerings by many of MediaTek’s leading customers and the first smartphone models based on this new platform have already hit the market in the first quarter of 2012.

      MediaTek – MT6620 [a featured product page, Sept 21, 2011]

      Highly Integrated 4-in-1 WLAN/Bluetooth/GPS/FM Combo Solution

      Overview

      MediaTek MT6620 integrates WLAN, Bluetooth, GNSS and FM, to provide the best performance and most convenient single chip. MT6620 implements advanced and sophisticated Radio Coexistence algorithms and hardware mechanisms. MT6620 also supports a single shared antenna (2.4 GHz antenna for Bluetooth and WLAN, 5 GHz for WLAN and 1.575 GHz for GPS).

      Enhanced overall quality for simultaneous voice, data and audio/video transmission on mobile phone and tablet PC can be achieved. The small size with low power consumption reduces PCB layout area. The software package “Symphony” comes with many advanced features.

      Key Features

      • Low power, small size and high performance
      • WLAN/Bluetooth/GPS/FM solution WLAN 802.11 a/b/g/n dual band single stream (20/40MHz) with dual band LNA and 2.4GHz PA integration
      • Bluetooth 3.0+HS and V4.0 Low Energy support with LNA and PA integration
      • Support GPS/Galileo/QZSS/SBAS with -165dBm tracking sensitivity FM Tx/Rx with RDS/RBDS support
      • Support Wi-Fi Direct and WAPI hardware encryption
      • Support FM over Bluetooth
      • PLC (Packet Loss Concealment) technology for superior audio quality
      • Advanced AlwaysLocateTM location awareness technology with ultra low power consumption
      • Flexible host interfaces support include single SDIO interface for all wireless functions

      MediaTek Launches MT6575 Android Platform [MediaTek press release, Feb 13, 2012]

      MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced the availability of the MT6575, its 3rd generation platform for mid and entry‐level Android smartphones. The MT6575 platform offers a 1GHz ARM® CortexTM‐A9 processer, a proven 3G/HSPA modem and runs the latest “Ice‐Cream Sandwich” Android 4.0 release.

      “We expect significant growth in entry and mid‐level smartphones, with wholesale prices under US$190, over the coming years. We forecast that this segment will almost triple in size from 191 million shipments in 2012 to 551 million by 2016. At that time, we also expect approximately 75% of those entry and mid‐level smartphones to ship to emerging markets” said Neil Mawston, Executive Director, Global Wireless Practice, at Strategy Analytics. The MediaTek MT6575 platform is ideally suited to cater to a wide range of smartphone devices that target this growing segment in multiple markets around the world.

      “Leveraging the energy‐efficient, high‐performance Cortex‐A9 processor in Android smartphone applications is an extremely compelling proposition and a great proof point for the scalability of the ARM architecture. During 2011 the Cortex‐A9 processor has powered many of the most up‐to‐date and highest performance smartphones. The proliferation of Cortex‐A Series processors into lower cost, mainstream mobile devices will deliver a significant uplift in the user experience,” said Laurence Bryant, Director of Mobile, ARM.

      For mid‐range smartphones, the MT6575 platform supports 720p high‐definition video playback and recording with an 8MP camera and qHD (960×540) high‐resolution displays via a PowerVRTM SGX Series5 GPU (graphics processing unit) from Imagination Technologies. In industry‐standard benchmark testing, the MT6575 offered over 35% improvement for browser applications and over 20% improvement in graphics capabilities for gaming when compared to competitors’ best offerings in these segments.

      Additionally, the MT6575 platform provides built‐in support for advanced features such as integrated capabilities to drive 3D displays and proprietary algorithms for mobile display picture processing. In sum, the MT6575 provides DTV‐grade picture quality on a smartphone by leveraging MediaTek’s proven technology as a world‐leading DTV platform provider.

      The MT6575 platform also supports entry‐level smartphones with smaller display sizes, lower resolution, less memory and reduced multimedia requirements. In addition, the MT6575 boasts the world’s lowest power consumption and most comprehensive integration of hot swap dual‐SIM capability compatible with the Android platform. With the MT6575 dual‐SIM solution, consumers will no longer have to worry about dropped calls while active data transfer is happening on either SIM card, and will experience automatic resumption of data exchange once calls on the other SIM card have ended, in addition, with the hot swap feature enabled, the SIM card can be inserted without switching off the mobile.

      The 3G/HSPA modem integrated in the MT6575 platform has been qualified at major 3G operators world‐wide.

      The MT6575, delivered in 40nm CMOS technology, builds on the proven track record of the 2nd generation MT6573 platform – i.e., the platform that powers the Lenovo A60, China Unicom’s top selling handset in the sub‐RMB 1000 (approx. $160 USD) smartphone category.

      “We are very excited by the prospects of the MT6575 platform. It combines MediaTek’s innovative chipset technology with our proven reference design and complete software solution model. We believe this platform is ideally suited to enable our customers to address mid and entry‐level smartphone cost and performance needs on a global basis – today and tomorrow,” said Ching‐Jiang Hsieh, President of MediaTek.

      The MT6575 is currently being incorporated into the latest smartphone offerings by many of MediaTek’s leading customers and the first smartphone models based on this new platform will hit the market in the first quarter of 2012.

      MediaTek’s Full Line of 3G Platforms Aims to Address Mid to Entry-Level Smartphone Market [MediaTek press release, Feb 27, 2012]

      MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions today announced the availability of the MT6515, its next generation TD smartphone solution for China sub-RMB 1000 (approx. $160 USD) smartphone market. The MT6515 TD smartphone platform solution integrates a powerful 1GHz ARM CortexTM-A9 processor, 3D hardware, and runs the latest “Ice-Cream Sandwich” Android 4.0 release. MediaTek’s latest foray into the 3G smartphone market enables high system performance with low power consumption and high cost-performance ratio that raises the bar for what consumers will come to expect from a TD-SCDMA smartphone experience.

      According to a recent report released by the market research firm, Strategy Analytics, in the 3rd quarter of 2011, China overtook the US as the world’s biggest smartphone market. Sub-RMB 1000 smartphones were one the fastest growing segments of this market, due in large part to multiple purchases of these models by China’s three major operators in response to consumer needs. As a result, China has seen a sharp rise in smartphone sales starting in the beginning of 2011. MediaTek, with its years of experience serving the industry, attention to continuous innovation, and recent investments in the arena of 3G technologies, has been perfectly poised to meet the growing needs of this new market. With its cost effective, yet high performance smartphone platforms, MediaTek, along with industry partners (i.e. mobile device manufactures and operators), has emerged as a leader in the recent explosion of popularity of mid and entry-level smartphones.

      As a member of China’s TD Industry Alliance (TDiA), MediaTek has invested heavily in the R&D of TD chipsets following the initial release of the TD-SCDMA standard. MediaTek’s signature high integration, yet low power consumption platforms have been introduced into TD operators’ handset customization strategies, and MediaTek currently offers a TD mobile device platform series uniquely customized to meet the needs of the Chinese market. As such, it is little surprise that among the mobile devices included in China Mobile’s multiple terminal procurement lists, one finds a variety of end user products that run on MediaTek-driven TD platforms.

      Today, MediaTek announced the availability of the MT6515, its next generation TD smartphone platform for the sub-RMB 1000 smartphone market. The platform offers a powerful 1GHz ARM CortexTM-A9 processor, 3D hardware, and runs the latest “Ice-Cream Sandwich” Android 4.0 release. Multi-media applications and Internet speed have also been optimized. Additionally, the MT6515 TD-SCDMA offers a complete China Mobile 3G package, thus helping increase the speed in which manufacturers can get their products to end-users.

      In the field of WCDMA and 3rd generation wireless standards, MediaTek has continued to build upon its proven track record of offering complete mobile device solutions. Worthy of note is the MT6573, MediaTek’s 3.75G smartphone platform released last year. This platform powered the Lenovo A60, China Unicom’s top selling handset in the sub-RMB 1000 smartphone category, and an important factor in the uptick of popularity in phones within this market segment.

      Building on the success of the MT6573, MediaTek has released the MT6575, which is designed to run on the latest Android driven platforms. The MT6575 offers a 1GHz ARM® CortexTM-A9 processor and runs the latest “Ice-Cream Sandwich” Android 4.0 release. The platform supports dual-SIM solutions, and its web performance, power consumption rates, and multimedia features all meet or exceed industry-leading benchmarks, thus guaranteeing that the MT6575 will deliver a significant uplift in the smoothness of user experience. The MT6575 is currently being incorporated into the latest smartphone offerings by many of MediaTek’s leading customers and the first smartphone models based on this new platform will hit the market at the end of this month.

      “Using innovative products to help our customers accurately reflect the needs of the market has always been one of MediaTek’s greatest strengths, and we have continued with this tradition of excellence as we expand into the growing smartphone market. MediaTek’s innovative chipset technology, with our proven reference design and complete software solution models, will ensure that our customers find a place in the growing mid and entry-level smartphone market of tomorrow where, along with power and functionality, cost effectiveness has become a must-have feature,” said Ching-Jiang Hsieh, President of MediaTek.

      MediaTek Announces World’s Smallest 4-in-1 Combo Chip Wi-Fi/Bluetooth/GPS/FM Solution [press release, July 21, 2011]

      MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced its most advanced wireless combo chip designed to enrich multimedia experience with small footprint and long battery life for smartphones, tablets and portable devices. The MediaTek MT6620 integrates 802.11n Wi-Fi, Bluetooth 4.0+HS, GPS, and FM transmitter/receiver on a single chip with superior size and power benefits, making it the best solution for smartphones, tablets, and portable devices.

      Bringing connectivity features to mainstream products such as smartphones, tablets, portable media players (PMPs), gaming devices, and personal navigation devices (PNDs), the MediaTek MT6620 integrates Wi-Fi, Bluetooth, GPS, and FM, to provide superior performance and rich features. The MT6620 implements advanced and sophisticated radio coexistence algorithms and hardware mechanisms to enhanced overall quality for simultaneous voice, data, and audio/video transmissions. Its small size significantly reduces PCB layout area and simplifies design efforts. In addition, the MediaTek Symphony™ software package supports all advanced wireless features on the Android operation system. BlueAngel™ Bluetooth software currently can support up to 15 profiles to fulfill most user scenario and bring customer product differentiation.

      The MT6620 supports all the leading standards: dual band 2.4GHz and 5GHz 802.11n Wi-Fi with WiFi Direct and Hotspot, Bluetooth 4.0+HS for simultaneous dual mode Bluetooth BR/EDR/HS and Bluetooth Low Energy (BLE) operations, GPS with Galileo/SBAS/QZSS and patent pending AlwaysLocate™ technology, FM radio with both transmitter and receiver, making the MT6620 ideal solution for portable devices that require superior performance and long battery life. The MT6620 passes 802.11n WiFi certificate including WPS2.0, WAPI and Bluetooth 4.0+HS on both the controller and MediaTek BlueAngle™ host software.

      SR Tsai, General Manager of the Wireless Connectivity Business Unit at MediaTek said, “MediaTek is one of few in the industry to offer 4-in-1 SoC solution for a wide range of mobile applications. As a result of this attention to mobile device manufacturers’ needs, the MT6620 was designed to meet strict requirements, such as low power modes to conserve battery life, a reduced footprint to fit into small, sleek handset designs, and low cost to enable mass market mobile Wi-Fi enabled handsets. We believe that the MT6620 is optimized for mobile devices at the hardware, firmware, and driver levels to speed time to market of innovative designs.”

      The MT6620 has entered mass production and is shipping to lead customers in sizable quantities now.

      MT6620 Product Highlights:
      – Low power, small size and high performance Wi-Fi/Bluetooth/GPS/FM solution
      – Wi-Fi 802.11 a/b/g/n dual band single stream (20/40MHz) with dual band LNA and 2.4GHz PA integration
      – Bluetooth 4.0+HS support with PA integration
      – Supports GPS/Galileo/QZSS/SBAS with -165dBm tracking sensitivity
      – FM Tx/Rx with RDS/RBDS support
      – Supports Wi-Fi Direct and WAPI hardware encryption
      – Supports FM over Bluetooth
      – PLC (Packet Loss Concealment) technology for superior audio quality
      – Advanced AlwaysLocateTM location awareness technology with ultra-low power consumption
      – Flexible host interfaces including single SDIO for all wireless functions


      Some history leading to MT6575

      Stephen Elop’s (Nokia CEO) “Burning Platform” memo leaked by Engadget [Feb 8, 2011]:

      In 2008, MediaTek supplied complete reference designs for phone chipsets, which enabled manufacturers in the Shenzhen region of China to produce phones at an unbelievable pace. By some accounts, this ecosystem now produces more than one third of the phones sold globally – taking share from us in emerging markets.

      White-box handset makers gearing up smartphone and 3G handset production, MediaTek to benefit [DIGITIMES, Dec 3, 2010]:

      White-box handset makers in China are gearing up their production of in-house designed smartphones and 3G handsets, a trend which will benefit Taiwan-based IC design house MediaTek. China’s white-box handset industry in 2010, has begun to place more emphasis on upgrading specifications and added value to enter the high-end segment, and has allocated more resources on development of intellectual property.

      Even the China government has voiced its support for the white-box industry. Yang Xueshan, Deputy Minister of the Ministry of Industry and Information Technology (MIIT), recently said that the government will support the white-box business model as long as there is no infringement of IP.

      Yang pointed out that from imitation to innovation is a process white-box handset makers have to go through, citing China-based telecom equipment maker Huawei Technologies as a success story. Huawei’s foray into the handset sector began with low-cost products and the company now has research and development capability, he said.

      Supporting the white-box business model, given that no patents are infringed, is a good way to protect intellectual property rights as well as provide the most cost-effective products to consumers, Yang added.

      More information: MediaTek as the catalyst of the white-board ecosystem
      section within Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [Experiencing the Cloud, Feb 21, 2011]

      Look at the MTK History :MTK6575 Heading Toward 1Ghz smartphone for below $200? [Lady Panda, April 14, 2012]

      Let’s look at the MTK History:

      They first created chipsets for general phone such as MT6225, MT6235 based on their own MTK RTOS. MTK RTOS is known for fast, features rich and very customizable interface with most features support such as Dual SIM Dual Standby, Dual Camera(Front/Rear), ,MicroSD-HC up to 16-32GB, WiFi, Bluetooth (A2DP/Stereo and most other profiles), Very good J2ME support, Analog/digital DVB, FM Radio. A lot of features rich and very affordable handsets become to appear on marketfor prices below $100.

      Then they were one of the first to create a dual SIM WCDMA chipset MT6268 which had even better J2ME support and also 3g features such as WCDMA data and 3G Video calls support. A lot of Dual SIM 3G handsets started to appear for about $150. They all were fully unlocked by default and without any contracts. It provided handsets with a lot of features for a very low price.

      Then back in 2009 they have decided to enter the smartphones market with the new MT6516 chipset which provided a solution for fully featured yet low price Windows Mobile 6.5 and Android 2.2. handset with a price tag of below $150 while maintaing the popular Dual SIM Dual Standby Quad Band GSM feature, TV, FM, Bluetooth,GPS/AGPS, HQ Youtube playback, Capacitive Multi-touch screen, Dual Camera with flashlight,Android Market, Voice Search. This chipset was not a high performance gaming chipset, But it’s performancewas surprisingly well and exceeded even a lot of high end expensive chipsets.

      Then in 2011 they have released the new MT6573 chipset. Now the MT6573 Android 2.3.4 phone cost $150-$210 and they still maintain the Dual SIM Dual Standby with Quad Band GSM and WCDMA/HSPA support. This chipset, Which main ArmV6 core is clocked at 600-650Mhz, integrate the PowerVR Series 5 GPU so it can run fluently games like Angry Birds, Fruit Ninja, Asphalt 5 and many more games. Most of them have 5-8MP back camera with HD video shoting and flashlight supported, HD Videos decoding. Still maintain the analog tv, Capacitive Multi-touch screen, FM Radio, 32GB MicroSD Slot,Bluetooth, GPS/AGPS, WiFi, Voice search and a lot of other advanced smartphonefeatures. The performance is very impressive for such a low price.


      Turmoil on the H1CY12 market in China:
      International and local brands, as well as white-box vendors are repositioning for the most lucrative CNY500 (US$79) to CNY1,000 (US$157) smartphone market of H2CY12 and on

      Digitimes Research: Huawei, ZTE, Lenovo and Coolpad to take 40% of China smartphone market in 2012 [June 27, 2012]

      The development of China’s smartphone market has drawn much attention, particularly in 2012, during which the local brands Huawei Device and ZTE will make it to the global top-10 smartphone vendor list. Digitimes Research expects two other brands, Lenovo and China Wireless Technologies (Coolpad), to see their smartphone shipments surpass the 10 million mark in 2012.

      In the domestic market, Huawei and ZTE both have been trying to expand their share in the mid-range to high-end segments, resulting in a decline in shipments of low-priced models. While smartphone shipments by Huawei and ZTE will continue increasing in 2012, the two vendors are expected to see the ratios of their shipments to total smartphone shipments in China decline to 12% and 9%, respectively in 2012 from 16% and 11% of a year earlier.

      Lenovo, which has been maintaining a close relation with chipset solution vendor MediaTek and has been focusing on the entry-level segment, is expected to ship 12 million smartphones in 2012, Digitimes Research estimates.

      Coolpad is migrating to the smartphone sector rapidly and is likely to ship 11.1 million smartphones this year, accounting for 70% of its total handset shipments.

      Digitimes Research predicts that shipments of smartphones in China will top 140 million units in 2012, with Samsung and Apple accounting for a combined 40% share. Huawei, ZTE, Lenovo and Coolpad are expected to together take up another 40%, limiting the development potential of other brands.

      Taiwan IC designers looking to orders from China-based white-box smartphone vendors [DIGITIMES, June 20, 2012]

      Taiwan-based IC design houses have rekindled their hope that they can cooperate once again with China-based white-box handset makers to make a strong presence in China’s smartphone market thanks to the offering of inexpensive chipset solutions from MediaTek and MStar Semiconductor and the rising popularity of smartphone models priced at around CNY1,000 (US$158), according to industry sources.

      The availability of the mature and inexpensive chipset solutions and reference designs has lowered the barriers for white-box makers to also jump into the smartphone segment, the sources indicated.

      Taiwan-based IC design houses which made a fortune previously by supplying related 2.5G ICs to the white-box manufacturing sector, have begun building up their inventory to meet anticipated demand from China-based white-box makers, noted the sources.

      Given that international handset brands have a tendency to cooperate with a limited number of IC vendors, shipments to white-box handset makers in China will serve as a growth driverfor Taiwan-based IC vendors in the second half of 2012, said the sources.

      Taiwan-based LCD driver IC vendors Novatek Microelectronics, ILi Techonology (Ilitek), Sitronix Technology, Orise Technology, and controller IC vendors Elan Microelectronics, Egalax-empia Technology (EETI), as well as analog IC makers Richtek Technology, Global Mixed-code Technology and Anpec Electronics will bebenfit from the re-rise of white-box handset makers, commented the sources.

      China market: Small-scale makers and retail channels to stage comeback in smartphone segment [DIGITIMES, June 15, 2012]

      Small-scale handset makers as well as retail handset channels in China may stage a comeback in the smartphone segment optimizing the availability of low-priced models, according to industry sources.

      Under the aggressive marketing strategy and heavy subsidies launched by telecom carriers, sales of smartphones have been strong in the replacement market, said the sources, but added that the top carriers have been dominating the market with their customized models, affecting sales in retail channels, said the sources.

      However, the availability of reference designs for the production of smartphones has enabled a large number of small- and medium-size handset makers in China to also jump into the segment, triggering a sharp decline in prices of smartphones, noted the sources.

      Prices of unlocked smartphones are expected to drop to below CNY500 (US$79) soon, making it affordable for consumers to pick up smartphones at retail shops without signing subscription contracts with carriers, the sources commented.

      China market: Qualcomm pushing sales of 3G solutions to small- to medium-sized handset makers [DIGITIMES, June 12, 2012]

      Qualcomm has geared up efforts to push sales of its smartphone solutions to small- to medium-sized handset makers in China, attracting a number of vendors shifting away from the comparable solutions offered by Taiwan-based MediaTek, according to industry sources.

      To counter Qualcomm’s strategy, MediaTek has also stepped up sales of its 3G solutions to first-tier handset makers in Chinainstead of its previous focus on small- and medium-sized vendors, the sources indicated.

      In addition to Qualcomm and MediaTek, other chipset vendors including ST-Ericsson, Intel, Spreadtrum Communications and MStar Semiconductor, are exerting all-out efforts to grab the handset solution market in China, said the sources, adding that competition between Qualcomm and MediaTek is the fiercest.

      But a large number of branded and white-box handset makers in China still prefer Android- and 3.5G-enabled solutions as well as dual-core solutions from MediaTek, since they have established mature business relationships with MediaTek, the sources commented.

      Digitimes Research: Smartphones to take 32% of China handset market in 2012 [June 8, 2012]

      Digitimes Research estimates that China handset shipments will grow to 430 million units in 2012, with smartphones likely to take 32% of the market, equivalent to 143 million handsets. Given that China already accounted for 22% of global handset shipments in 2011 and the country’s mobile user base is projected to hit 1.13 billion people in 2012, the potential of the country’s smartphone market is staggering.

      The boom in China’s smartphone market that began in 2011 was sparked by the expansion of 3G service coverage and falling budget smartphone prices. Carriers have driven this change in an attempt to bolster flagging ARPUs, which stood at just CNY37 (US$6) per month for 2G users of China Unicom in 2011; the ARPU for the carrier’s 3G subscribers was a much more respectable CNY110, according to an upcoming Digitimes Research Special Report on China’s smartphone market.

      Carriers have been able to entice China’s price-conscious consumers to make the 3G switch chiefly by offering extremely cheap smartphones priced at around CNY1,000, a figure which could yet fall as low as CNY599 in 2012. This concentration in the low end of the market is a major contributing factor to the dominance of Android in China.

      However, consumers in this sector are not willing to spend heavily on profitable 3G services and ARPU for 3G users is already falling steeply. At the current rate of decline, the 3G ARPU will fall to an estimated CNY82 during 2013. China’s smartphone switchover may therefore not prove to be quite as lucrative as the country’s carriers had hoped.

      Android 4.0 in entry-level to mid-range smartphones to rise in 2H12 [DIGITIMES, June 7, 2012]

      While Android 2.x versions take up about 90% of Android-based smartphones, Qualcomm and MediaTek have begun to offer Android 4.0 common chip solutionsfor smartphone vendors and therefore version 4.0 is expected to be widely adopted for entry-level to mid-range smartphones in the second half of 2012, according to industry sources.

      Because Samsung Electronics, HTC, LG Electronics and other vendors have launched Android 4.0 smartphones, and have offered upgrades for older models in the second quarter of 2012, the penetration rate of Android 4.0 has risen from 2.9% in April to 7.1% currently, the sources indicated.

      China market: Entry-level smartphones to feature dual-core CPUs in 2H12 [DIGITIMES, June 5, 2012]

      Smartphones featuring dual-core CPUs are expected to begin penetrating into the CNY1,000 (US$157) smartphone segment in China in the second half of 2012 thanks to dual-core reference designs offered by MediaTek and Qualcomm, according to industry sources.

      Other chipset solution vendors such as ST-Ericsson are also expected to enter the dual-core segment soon, indicated the sources.

      Dual-core smartphones may even become the mainstream white-box models in the second half which will squeeze market share from single-core models, and hence triggering a price war, the sources said.

      In addition to pushing the clock speeds of CPUs from 1GHz to 1.2GHz, China-based handset makers will also adopt 4.3-inch displays for mainstream entry-level and mid-range modelsinstead of the prevailing 4-inch screens, added the sources.

      Prices of single-core smartphones in China are likely to fall below CNY500 in the second half, which may result in a dumping of entry-level and mid-range smartphones by China-based handset makers in the global market, the source commented.

      Qualcomm scores points in promoting QRD in China [DIGITIMES, June 4, 2012]

      Qualcomm began to offer Qualcomm Reference Design (QRD), a platform for developing smartphone components including memory, sensors, touch screens, cameras and RD devices as well as application software, for vendors and makers in China two years ago and has made significant achievements in boosting inexpensive smartphones by helping its China-based partners, according to company senior vice president and Greater China president, Wang Xiang.

      QRD aims to reduce input of resources in development and time to market for China-based smartphone vendors and makers, Wang said. 28 models of smartphones have been launched by 17 vendors under QRD, and more than 100 models are being developed for launch in 2012, Wang indicated.

      Qualcomm has set up four China branches in Beijing, Shanghai, Shenzhen and Xi’an and two R&D centers in Beijing and Shanghai, according to company senior vice president and QRD director, Jeff Lorbeck.

      Qualcomm will focus promotion of QRD in China to reduce component costs in 2012 and plans to help China-based partners tap emerging markets in India, Latin America and Southeast Asia through providing technical support in 2013, Wang said.

      Lenovo aims to triple smartphone shipments in 2012 [DIGITIMES, June 4, 2012]

      Lenovo plans to launch as many as 40 new models of smartphones in 2012, aiming to ramp up its smartphone shipments to 18 million unitsin the year compared to six million units shipped in 2011, according to the company.

      Lenovo aims to roll out a lineup of smartphones with different price tags to meet demand from all segments of customers, the company said. Smartphone models priced below CNY1,000 (US$157) currently account for 30% of smartphones sold in China, models priced at CNY1,000-1,499 take another 30%, and those priced above CNY1,500 make up the remaining 40%, Lenovo indicated.

      Lenovo saw its smartphone shipments in China grow 21-fold on year in the first quarter of 2012, enabling the company to take up a 10% share in the quarter compared to just 1% a year earlier. The vendor also captured the fourth-rank position in the smartphone segment in China in Aprilwith a 10.21% share, said China-based Sino Marketing Research.

      WCDMA models account for 49% of all smartphones sold by Lenovo currently, followed by CDMA EV-DO models at 26% and TD-SCDMA models at 18%, the company noted.

      Lenovo also plans to roll out dual-core models in the second half of 2012, using MediaTek’s MT6577 solutions and Qualcomm’s QRD 8×25 and 8×26 solutions, according to industry sources.

      Lenovo’s handset OEM partners, including Foxconn International Holdings (FIH), Compal Communications and Wistron NeWeb, are expected to benefit from increasing shipments by Lenovo, the sources indicated.

      China market: China Unicom gearing up for sub-CNY800 WCDMA smartphones [DIGITIMES, June 4, 2012]

      China United Network Communications (China Unicom), the only WCDMA mobile telecom carrier in China, will promote sale of WCDMA smartphone models priced at below CNY800 (US$127) to attract 2G subscribers to shift to WCDMAin the China market, according to the company.

      Of handsets sold at CNY599 or below in the China market in April 2012, TD-SCDMA models took up 24%, CDMA2000 EV-DO models 15% and WCDMA models 1%, according to China-based Sino Market Research. Of handsets sold at CNY600-799, TD-SCDMA, CDMA2000 EV-DO and WCDMA accounted for 20%, 10% and 6% respectively, Sino indicated.

      The demand for smartphones in the China market in 2012 is forecast at 200 million units and 44% of which, that is, 88 million units, will be sold at below CNY800, meaning big opportunities for China Unicom, the company said.

      In addition to inexpensive smartphones, China Unicom has cooperated with international vendors including LG Electronics, Nokia, HTC, Motorola Mobility as well as China-based vendors K-Touch and Xiaomi Technology to launch mid- to high-level models in the China market for market segmentation, the company noted.

      China Unicom has been upgrading HSPA+ service and has deployed 21Mbps HSPA+ networks in 56 cities in China, the company said. While there have been 245 models of HSPA+-enabled terminal devices around the world, China Unicom plans to launch price-competitive models of such devices, the company indicated.

      China market: First-tier local brands shifting focus to CNY1,000-1,500 smartphones [DIGITIMES, June 1, 2012]

      First-tier local brand handset vendors in China have begun adjusting their strategy to focus on marketing mid-range smartphoneswith prices ranging CNY1,000-1,500 (US$157-236) instead of the previous focus on sub-CNY1,000 models, according to industry sources.

      The launch of sub-CNY1,000 smartphones by the top-3 telecom carriers as well as the roll-out of CNY500 models by second-tier handset makersin China has induced top-tier vendors to shift their focus, said the sources.

      The second-tier handset makers have been engaged in cut-throat competitionin order to win open bids released by the top-3 telecom service companies, noted the sources, adding that China Mobile has even launched a sub-CNY200 model.

      Top-tier vendors, including Coolpad, ZTE, Huawei and Lenovo, are expected to reduce the number of their the sub-CNY1,000 smartphones and will be more active to participate in bidding for CNY1,000-1,500 models, said the sources.

      The move by China-based top smartphone brands to the mid-range segment will see them take on some international players including Samsung Electronics, HTC, Nokia, Motorola Mobility which have ventured into the CNY1,000-2,000 segment, the sources commented.

      Rumor: China’s Smartphone Prices to Drop to RMB 600 [Marbridge Daily]

      Southern Daily, 5/31/12

      Industry sources claim that China’s smartphone prices could drop to RMB 600 in H2 2012 due to increasing availability of low-priced smartphone chips. Smartphones featuring Taiwanese fabless semiconductor company MediaTek’s (MTK) MT6573 processor are available on B2C e-commerce sites such as Taobao and Paipai for RMB 800 and below. MediaTek’s MT6575 chipset, released in March, has already appeared in handsets from domestic handset vendors such as Lenovo (0992.HK), Gionee, ZTE (0763.HK; 000063.SZ), and Yulong (Coolpad), as well as foreign brands such as Motorola. The MT6575 is currently available for between RMB 1,000 to RMB 1,500. Taiwanese chipmaker MStar Semiconductor plans to release its first dual-core chipset solution for RMB 1,000 smartphones next week.

      According to a source within Lenovo Mobile, ST-Ericsson released its U8500 dual-core chipset platform in Q1 2012, and handset models using the platform are available from overseas brands at prices no higher than RMB 2,000. Domestic brand handset models featuring the chipset are expected to reach the market in Q2 and Q3 priced at approximately RMB 1,500. Chinese internet company Shanda Interactive will soon release its own branded smartphone using the U8500 priced at RMB 1,199. In addition, Qualcomm will launch its MSM7x27A and MSM7x25A low-priced chipset platforms this year, which will feature in a number of RMB 1,000 smartphones from domestic handset manufacturers.

      China-based smartphone vendors to compete with big players with ultra-thin models [DIGITIMES, May 29, 2012]

      China-based handset vendors have ventured into the production of ultra-thin smartphones, enhancing their strength to compete with international brands in the global market, according to industry sources.

      China-based vendor Oppohas highlighted this manufacturing trend in China by releasing the Finder recently. The Android 4.0-based Finder has a thickness of only 6.65mm.

      The Finder also features a 1.5GHz dual-core processor, 1GB RAM, 16GB ROM, a 4.3-inch Super AMOLED Plus screen, an 8-megapixel rear camera and a 1.3-megapixel front camera, for a suggested retail price of about CNY3,500 (US$555)in China.

      Oppo, one of the top-10 local brandsin China, focuses on the production of smartphones priced above CNY2,000 instead of the prevailing sub-CNY1,000 models, the sources noted.

      Thickness of ultra-thin models by brands

      Vendor
      Model
      Thickness
      OS
      Oppo
      Finder
      6.65mm
      Android 4.0
      Huawei
      Ascend P1 S
      6.68mm
      Android 4.0
      Motorola
      Razr XT910
      7.1mm
      Android 2.3
      HTC
      HTC One S
      7.95mm
      Android 4.0
      LG Electronics
      Prada 3.0
      8.5mm
      Android 2.3
      Samsung
      Galaxy S III
      8.6mm
      Android 4.0
      Apple
      iPhone 4S
      9.3mm
      iOS5

      ST-Ericsson seeking cooperation with China-based low-cost smartphone vendors, says paper [DIGITIMES, May 28, 2012]

      ST-Ericsson has won adoption of its U8500 chip solution by China-based Shanda which will launch a smartphone for sale at about CNY1,000 (US$158) in the China market on June 6, according to China-based 21st Century Business Herald.

      ST-Ericsson is seeking adoption of its chip solutions by more China-based vendors looking to launch smartphones priced at CNY1,000-2,000, the paper indicated. Smartphones for sale at CNY1,000-2,000 accounted for about 50% of all smartphones sold in the China market in 2010 and 2011, with ZTE, Huawei, and Coolpad the leading vendors, the paper said.

      China market: 4 local vendors amid top-5 in 3G smartphone market in April [DIGITIMES, May 25, 2012]

      In the China market, Samsung Electronics recorded the largest market share of 22.75% for 3G smartphones in April 2012, followed by four China-based vendors — Coolpad with 11.17%, Huawei with 10.92%, Lenovo with 10.21% and ZTE with 9.28%, China Economic Netcited China-based Sino Market Research as indicating.

      Other international vendors’ market shares were 8.52% for Apple, 4.14% for Motorola Mobility, 3.95% for Nokia and 2.82% for HTC, the report indicated.

      The increased market occupation by China-based vendors was mainly due to selling of their entry- to mid-level 3G smartphone models through contract-bundled sales by China Mobile, China Telecom and China Unicom, the report said.

      MediaTek lands 2.5G handset solution orders from Nokia, say sources [DIGITIMES, May 21, 2012]

      MediaTek reportedly has landed orders for 2.5G handset solutions from Nokia with shipments to begin in the third quarter of 2012, according to industry sources. MediaTek declined to comment.

      Given that global demand for 2.5G handset solutions still reaches one billion units a year, there is room for MediaTek to further expand sales in the segment although the company’s sales of 2.5G solutions have been turning weak recently, indicated the sources. MediaTek shipped 550 million 2.5G solutions in 2011.

      With a revised goal of shipping 75 million 3G solutions in 2012, mostly to first-tier handset makers in China, MediaTek is expected to post strong revenue growth in the second half of the year, the sources noted.

      Smartphone vendors considering other chip sources due to short supply of Qualcomm Snapdragon S4 [May 15, 2012]

      Qualcomm has seen supply of its Snapdragon S4 processors fall short of increasing demand and the situation has pushed international smartphone vendors, including Samsung Electronics, LG Electronics, HTC and Sony Mobile Communications, to consider other suppliers, according to Taiwan-based handset supply chain makers.

      The short supply of Snapdragon S4 is because Taiwan Semiconductor Manufacturing Company’s 28nm foundry capacity is not sufficient and/or the yield rate of the process is not high enough, the sources pointed out.

      MediaTek looks to ship 75 million 3G solutions in 2012 [DIGITIMES, May 9, 2012]

      MediaTek is expected to ship 75 million 3G handset solutions in 2012, a 50% increase from 50 million units it projected earlier, according to industry sources.

      Insufficient capacity of the 28nm process at Qualcomm has forced China-based Huawei Device and ZTE, in addition to existing client Lenovo, to source 3G solutions from MediaTek, contributing to a sharp increase in orders for the IC design house, indicated the sources.

      Huawei’s and ZTE’s 3G smartphones built based on MediaTek’s MT6575 solutions are expected to hit the market at the end of the second quarter or early in the third quarter of 2012, said the sources, adding that the new M6575 models from Huawei and ZTE will directly take on Lenovo’s comparable model, the A750, in the China market.

      Meanwhile, MediaTek has reported consolidated revenues of NT$7.942 billion (US$269 million) for April, decreasing 3.48% on month but increasing 4.19% on year. For the January-April period of 2012, consolidated revenues amounted to NT$27.557 billion, up 0.25% on year, said MediaTek.

      China-based white-box vendors expected to ship 200 million smartphones [DIGITIMES, April 17, 2012]

      China-based white-box vendors, mainly due to the availability of inexpensive new chip solutions, have been increasing the production of smartphones, with the total shipment volume expected to reach 200 million units in 2012, according to industry sources in Taiwan.

      Taiwan-based MediaTek is offering the makers its MT6575 a chip solution for use in entry-level smartphones in the first quarter of 2012 and will offer the MT6577, a solution for high-level smartphones, in the middle of the third quarter of 2012, the sources indicated. MediaTek will ship 50-70 million chips to China-based white-box vendorsto account for nearly 30% of smartphones to be shipped by these vendors in 2012.

      In addition, Qualcomm has strengthened its marketing in the China market by offering turn-key solutions to white-box vendors, with prices for a chips lowered to US$6, the sources cited eMedia Asia as indicating.

      China-based white-box vendors sell more than 60% of their smartphone output to overseas markets, including 2.5G models for markets where deployment of 3G networks is not mature yet, the sources indicated. White-box vendors are expected to see larger market demand if their production costs for entry-, medium– and high-level smartphones drop to US$60, US$85 and US$130 respectively, the sources pointed out.

      China market: Motorola moving into CNY1,000 smartphone segment, says paper [DIGITIMES, April 13, 2012]

      Motorola Mobility has ventured into the CNY1,000 (US$159) smartphone segment in China with the launch of its XT390 smartphone in cooperation with China Unicom, according to a Chinese-language Commercial Timesreport.

      The XT390 is also the first Android-enabled smartphone rolled out by Motorola using MediaTek’s 6575 chipset solution, indicated the paper.

      Motorola has outsourced the production of the XT390 to Arima Communications and may place orders for up to one million smartphones with the Taiwan-based handset ODM in the second quarter of 2012, said the paper.

      China market: Top-4 local vendors to keep entry-level smartphone prices around CNY1,000 in 2012 [DIGITIMES, March 30, 2012]

      The top-4 China-based branded handset vendors – Huawei Device, ZTE, Lenovo and Coolpad – will continue to develop the CYN1,000 (US$159) smartphone segment in China in 2012 and will prevent their channel operators from engaging in price-cutting competition with white-box vendors, according to industry sources.

      More newcomers have entered the smartphone sector in China, propelled by the launch of related reference designs for smartphones by MediaTek, MStar Semiconductor, Qualcomm and Spreadtrum Communications, raising the possibility that prices of the entry-level smartphones may drill downward to a range of CNY400-700 compared to the prevailing prices of around CNY1,000, the sources noted.

      Despite increasing pricing competition from white-box handset makers as well as international brands including Nokia and Samsung Electronics, the top-4 local brand vendors are unlikely to lower their prices further until makers in the handset component supply chain are able to reduce their quotes substantially, said the sources.

      To maintain competitiveness and brand images, the top-4 vendors are expected to roll out models with higher hardware specifications for the CNY1,000 segment, the sources commented.

      Shipments of smartphones in China are expected to grow 40-60% on year in 2012, the sources estimated.

      China-based white-box handset players may face bankruptcy [DIGITIMES, March 29, 2012]

      China-based white-box handset players are suffering as larger local players ZTE, Lenovo and Huawei are aggressively entering the CNY1,000 (US$159) smartphone segment, while first-tier smartphone brands such as Samsung Electronics and Nokia are also reducing their prices. White-box players are expected to see a 30% drop in their overall sales in 2012 with several hundred expected to go bankrupt, reshuffling China’s handset industry, according to sources from smartphone players.

      As consumers in China have increasing demand for Internet connectivity, while their recognition of brand names is also rising, the white-box handset market in China, which is mainly focused on low price and design flexibility, is shrinking rapidly.

      Since China-based telecom carriers are aggressively providing subsidies to ZTE, Huawei and Lenovo to allow these players to lower their smartphone prices, while white-box players are losing their advantages in price as they are unable to acquire cheap components due to their shipment scale, it has helped larger smartphone players to narrow the price gap with white-box handsets.

      With more brand vendors pushing into the mid-range and entry-level smartphone market, the average price of entry-level smartphones is expected to reach CNY700 (US$100), a level almost the same as cost. In addition, white-box players’ advantages in design flexibility is also no longer attracting consumers as the size of the touch screen has already become the major criteria for consumers.

      China market: Chip vendor competition heating up for 1GHz processors used in inexpensive smartphones [DIGITIMES, Jan 17, 2012]

      As China Mobile, China Telecom and China United Network Communications will procure large volumes of inexpensive smartphones equipped with 1GHz processors, there is increasing competition among handset chip vendors Qualcomm, Taiwan-based MedaTek, Broadcom and China-based Spreadtrum Communications, according to Taiwan-based handset makers.

      While the four vendors and others have offered 1GHz chip solutions supporting 3.5G, Android, multimedia and dual-mode functions, the Qualcomm-developed MSM7227A [Cortex-A5 based @ upto 1GHz]solution has gained the upper hand, followed by MediaTek-developed MT6575, the sources indicated. In contrast, Spreadtrum and Broadcom are competing for orders by virtue of differentiation in function, with the former focusing on TD-SCDMA, a China-developed 3G standard, solutions and the latter’s solutions featuring integration of NFC (near field communication), Bluetooth 4.0, 802.11n and GNSS (global navigation satellite system) functions, the sources pointed out.

      In the China market, Nokia, Samsung Electronics, Motorola Mobility, Sony, HTC as well as China-based vendors Huawei Device, ZTE, Lenovo, TCL, Haier and Hisense will launch inexpensive entry-level smartphones equipped with 1GHz processor in 2012, the sources noted. China-based vendors are expected to release ODM or EMS orders to Taiwan-based makers, the sources indicated.

      MWC 2012: Fuzhou Rockchip Electronics

      Follow-upCore post: China’s HW engineering lead: The Rockchip RK292 series (RK2928 and RK2926) example [Oct 27, 2012]

      Exclusive : ST Ericsson, Rockchip To Join Windows 8 For ARM Club In 2013 [Feb 29, 2012]

      Rockchip RK30xx ARM Cortex-A9 announced at Mobile World Congress 2012 [Charbax, Feb 29, 2012]

      Rockchip [a fabless SoC company with 400+ employees now] and ARM have announced the new [40nm LP] Rockchip RK30 series at Mobile World Congress. Expect full mass production to happen around May 2012, with samples being shipped around right now. Check back on my blog in the coming weeks and months for many affordable tablets, smartphones and Set-top-boxes featuring this new up to 1.4Ghz Dual-core 40nm Rockchip processor. The SoC price is just $15 for this dual-core ARM Cortex-A9 system!

      Rockchip Licenses a Wide Range of ARM IP for Turnkey Solution Targeting Mass Market, Cost-Effective Android Tablets [Rockchip press release, Feb 27, 2012]

      Rockchip, a leading Chinese fabless semiconductor company and mobile Internet System-on-Chip (SoC) solution provider, today announced its next generation RK30xx platform, targeting the mass market, cost-effective Android tablets. The new platform is based on wide range of ARM® Intellectual Property (IP) that Rockchip has licensed, including dual-core ARM Cortex™-A9 MPCore™ processors, ARM quad-core Mali™-400 MP Graphics Processing Units (GPUs) and an ARM Artisan® Physical IP Process Optimization Pack (POP) for the Cortex-A9 processor. The RK30xx platform is a turnkey solution that reduces design complexity and enables faster time-to-market for Android tablet manufacturers, enabling them to address fast changing consumer demands.

      The combination of Rockchip’s market-leading design experience for mobile Internet devices and high-performance, energy-efficient processor and GPU technologies from ARM has resulted in a platform that delivers captivating 3D gaming experiences and fluent HD video playback, as well featuring a rich set of memory interfaces and peripherals.

      “The tablet market is growing rapidly, and putting greater demands on semiconductor companies to deliver cost-effective solutions that can sustain an ever-increasing level of graphics, video and gaming performance, while still being energy-efficient,” said Mr. Feng Chen, Chief Marketing Officer, Rockchip. “The partnership enables us to use proven mobile Internet technologies from ARM and provide a high-performance, low-cost and easy-to-design platform. This turnkey solution is ideal for customers to quickly adopt for their Android-based tablet devices. The combination of the ARM Cortex-A9 processor and the POP has enabled the highest performance with the lowest power in the fastest time possible. Rockchip has been able to deliver a highly efficient processor implementation on a 40nm LP process.”

      “ARM is committed to providing advanced processor, GPU and physical IP technologies to our Partners. This enables them to innovate for complex, smart system applications, such as mobile Internet,” said Mike Inglis, executive vice president and general manager, processor division, ARM. “We are pleased that Rockchip, whose solutions are already being used in many mobile Internet products, has chosen a range of ARM IP for their innovative, next generation RK30xx platform. We look forward to their continued success in the Android tablet market.”

      The Rockchip RK30xx platform features:

      Dual-core ARM Cortex-A9 processor with up to 1.4GHz speed, implemented with Artisan Processor Optimization Pack (POP)
      • Quad-core ARM Mali-400 MP GPU, supporting OpenGL ES 1.1/2.0 and OpenVG 1.1
      • Full memory support, including DDRIII, DDRII, and LPDDRII
      • High performance dedicated 2D processor
      • 1080P multi-format video decoder
      • 1080P video encoding for H.264 and vp8
      • Stereoscopic 3D H.264 MVC video codec
      • Embedded HDMI 1.4a, supporting 3D display
      • Embedded 60bit/s ECC, supporting MLC NAND, E-MMC, i-NAND and booting
      • Support of dual panel display and dual camera

      Availability

      Samples of the Rockchip RK30xx platform will be available in March 2012.

      Rockchip Tablets – ARM at CES 2012 [ARMflix, Jan 12, 2012]

      Rockchip their new ARM Powered tablets at the Consumer Electronics Show 2012, including a tablet that streams live TV, Android-based tablets, 4G LTE tablets, dual-input tablets, E-Home 4G connected solutions, and multi-screen tablet-TV sharing.

      Review On The Major Tablet Chips In Shenzhen Market [M.I.C. Digi, March 27, 2011]

      Rockchip RK2818: Rockchip RK2818 is an ARM9-based core. It is made by the 65nm process [Chartered Semiconductor Manufacturing – now part of Global Foundries] and has a frequency of 624MHz, beginning to support DDR2 memory. So the performance of RK2818 is fair. The drawback is that the 3D display is realized by the CPU instead of an seperate graphics core, so it can only support the 720P video when doing its upmost. Tablets with RK2818 came into season around last October. The current price of RK2818 tablets with the lowest configuration has dropped to 500 yuan.

      Rockchip RK2918: RK2918 is the next-generation product of RK2818. Its clock can reach 1.2GHz. With the 55nm process [TSMC], Cortex-A8 core, and the separate graphics core [GC800 from Vivante with 60 million triangles/s], RK2918 is attractive. But there haven’t been RK2918 tablets large quantities on the market. …

      Photo: people who know better?  On the MID Tablet market trends clash

      Shenzhen Wabook shows $93 Rockchip RK2918 Laptop [Charbax, March 7, 2012]

      The Wabook EPC1029 [shown on Cebit 2012 in Germany], with a 10.1″ 1024×600, runs on the Rockchip RK2918 ARM Cortex-A8, 3 USB Host ports, it can run Android 4.0, the price for bulk (1000+) orders is $93. I want to see how smooth Chrome for Android runs on this Laptop. Check back soon, I will try to get them to show the performance of Chrome for Android on ICS on this RK2918 laptop as soon as possible.

      Fan of Android 4.0, Ice Cream Sandwich? See What Rockchip is Serving up in Las Vegas [Rockchip press release, Jan 6, 2012]

      Chinese Semiconductor Company will feature
      4G Tablets with Adobe® Flash® 11 at 2012 CES

      You recognize Android phones, tablets, TVs, and home phone systems, but do you recognize one of the worldwide leaders behind much of this technology?

      Chinese-based Fuzhou Rockchip Electronics Co., Ltd, Asia’s leading developer of fabless semiconductors with an emphasis on Mobile Internet Platforms, will release the RK2918 chip for Google’s Android 4.0 Operating System – known as the Ice Cream Sandwichat the 2012 Consumer Electronics Show (CES) in Las Vegas, January 10-13.

      Rockchip will feature phones and tablets utilizing their technology and Android 4.0 at their booth – including some that incorporate Adobe® Flash® 11, not currently standard with 4.0 technology.

      With 80 percent market share penetration in China– a figure that would make them a virtual behemoth here in North America – Rockchip’s product can be found in dozens of famous name brand products including Samsung, Philips, Sony, Toshiba and Archos. And with consumer demand for the Ice Cream Sandwich poised to explode across all products and platforms on six continents, Europe and the Americas are `logical targets for the Chinese company.

      “The global environment is right for our Android 4.0 product, and as a company, we are in precisely the right position to play a major role in satisfying a healthy portion of that demand,” said Chen Feng, Vice President of Rockchip. “We are looking at CES as an opportunity to introduce our latest technology to the trade, and the public, as we build towards more solidly establishing our name outside of the Chinese market.”

      The world’s leading provider of microchips for the entire MP3/MP4 market, exclusive of Apple®, Rockchip will showcase at CES the largest selection of tablets that utilize their technology. “We think we will have between 30 and 40 tablets at Vegas,” said Feng. “We’ve adding new products every day, so even now, as we prepare to leave for CES, we’re not sure what that final number will be!”

      Not yet familiar with Rockchip here in North America?

      That’s not altogether surprising; but as this rapidly growing company continues to make its mark on a burgeoning industry, you can rest assured of one thing …

      You will be soon!

      First ICS Tablet in Hand! Android 4.0 Tablet Powered by RK2918 Goes on Sale! [Rockchip press release, Jan 11, 2012]

      This week, the first Android 4.0 tablet in the world will go on sale, which is powered by Rockchip RK2918 chipsand manufactured by numbers of brand companies in China. For those who have got an Android 2.3 tablet in hand, the device can get a free to the newly released version at the same time. Let’s get a big bite on the Ice Cream Sandwich!

      This is really a big hit after we’ve seen videos showing ICS demos on tablets with RK2918 last week, on reports from several big tech websites.

      Tablets like Newsmy K97, Window N90, Cube U9GT2 and Telecast T76 are on the list of first , and the ICS pre-installed products are available on local brand stores and online shops. U.S. and European markets also get access to RK2918 tablets manufactured by overseas ODMs.

      “The OS will be continuously optimized for better compatibility and performance,” Rockchip announced, “to achieve the best experience on ICS”. And later we will see more brand companies updating their tablets with RK2918 solution.

      The specific date of ICS release will be announced according to different brands, please pay attention to our latest report.

      Newsmy K97

      Download: http://www.newsmy.com/Page/Download_1.html;

      http://220.168.57.227:1949/cunchu/20111216K97android4.0tiyanban.rar

      Online Shop: http://www.newsmyshop.com/

      Window N90

      Download:

      Online Shop:

      Cube U9GT2

      Download: http://www.51cube.com/tools.asp

      Product Introduction: http://www.51cube.com/pro_x.asp?id=651

      Online Shop: http://detail.tmall.com/item.htm?id=13263860363&prt=1322548696739&prc=2

      Fuzhou Rockchip grabs 70% market share of China’s tablet PC chips [What’s On Xiamen, Dec 6, 2010]

      … “Almost all the big venture capital companies in China have indicated an interest in investing in us,” said Chen Feng, chief marketing officer of Fuzhou Rockchip Electronics Co Ltd, a Chinese tablet PC chip producer. Its chips have a market share of about 70 percent in China.

      The company has produced 5 million chips for tablet PCs since April. “The market is heating up and next year investments in tablet PCs will become red hot,” said Chen. He said Rockchip will accept venture capital when they find the right partner. …

      ARM at CES2011 with Rockchip [ARMflix, Jan 6, 2011]

      ARM talks to Rockchip about their newest ARM-based chips at this year’s CES show.

      Rockchip Releases its NEW Mobile Internet Platform – RK29xx World’s 1st SOC for 1080P VP8+android 2.3+Internet TV+1080P+3D GPU [Rockchip press release, Jan 7, 2011]

      Fuzhou Rockchip Electronics Co., Ltd, a leading developer of fabless semiconductors, today released its new RK29xx generation Mobile Internet Platform.

      RK2918 is a high-performance, low-power processor designed for mobile internet applications. The CPU subsystem is an ARM® Cortex-A8 CPU and includes the NEON SIMD engine to improve software media processing capability. With the TSMC advanced process, the A8 core can enable up to 1.2GHz.

      RK2918 is the world’s first SOC to support decoding of the Full HD (1080P) VP8 video codec entirely in hardware. It also provides FULL HD decoder and encoder processor, hardware accelerated Adobe® Flash® Player 10.1, ultra powerful 3D/2D GPU, high speed internet surfing experience and more.

      RK2918 now supports Gingerbread (Android 2.3) for Mobile Internet Devices, Smartphone and Internet TV, etc. Highlights of the RK29XX include:

      • 1.2G ARM Cortex A8 core with Neon and 512KB L2 cache
      • High performance 2D and 3D processors support OPENGL ES 2.0 and OPEN VG, Support 60M tri/s max
      • 1080P video decoding for H.264, VP8, RV, WMV, AVS, H.263, MPEG4 etc.
      • 1080P video encoding for H.264
      • Support DDRIII, DDRII, Mobile DDR memory
      • 24bit HW ECC for MLC NAND, support e-MMC boot
      • Three USB ports for Device, Host, 3G module
      • Two SD ports for SD card and WIFI
      • Sensors interface for front and rear camera, up to 5M
      • Standard TFT/EPD controller for variable panels
      • MAX 8 channel I2S  and SPDIF output for HD movie
      • TS port for mobile and terrestrial TV, ATSC-T/MH…
      • Ethernet networking interfaces
      • Support VoIP
      • Support Android 2.3 and future version

      Rockchip will highlight MID and Internet TV powered by RK29xx at CES, and Rockchip’s  Internet TV solution with new technique and applications based on Android OS.

      Rockchip and WebM release RK29XX–World’s first SOC to support WebM HD Video Playback in Hardware [Rockchip press release, Jan 7, 2010]

      Fuzhou Rockchip Electronics Co., Ltd, a leading developer offabless semiconductors, today released its new RK29XX generation mobile Internet platform.

      Rockchip 55-nm RK29XX solution is a high-performance, low-power processor designed for mobile internet applications. It integrates an ARM® Cortex-A8 CPU includes the NEON SIMD engine to improve software media processing capability. With TSMC advanced process, the A8 core can enable up to 1.2GHz. RK29XX also provides FULL HD decoder and encoder processor, hardware accelerated Adobe® Flash® Player 10.1, ultra powerful 3D/2D GPU, high speed internet surfing experience and more, now RK29XX supports Gingerbread (Android 2.3).

      The RK29XX is the world’s first system-on-a-chip (SOC) to support 1080P HD decoding of the VP8 video codec entirely in hardware. VP8 is the codec used in the open WebM video format. To build VP8 decoding the RK29xx graphics accelerators, Rockchip licensed the WebM project’s G-Series 1 video decoder IP design.

      “Cooperating with WebM has brought the benefit of Rockchip’s years of experience in the audio and video fields,” said Chen Feng, Vice Present of Rockchip. “The successful support of VP8 marks China’s semiconductor industry becoming international and Rockchip is devoted to continued support.”

      “We’re very excited that Rockchip chose our G-Series 1 hardware design to add VP8 support to the RK29XX,” said Jani Huoponen, Hardware Product Manager for the WebM project. “Playback of HD content in hardware is very important to the WebM project and we look forward to seeing deployment of devices powered by the RK29xx.”

      About WebM

      The WebM project is dedicated to developing a high-quality, open video format for the web that is freely available to everyone.To learn more, visit www.webmproject.org

      Industry background

      A New Threat to Korean Semiconductor Companies? [Korea IT Times, March 8, 2012]

      China’s semiconductor design technology has greatly advanced. Now, Chinese semiconductor design companies are threatening Korean competitors. Some Korean companies expect to have tough competition with Chinese competitors in the near future.

      According to industrial sources, Chinese companies such as Huawei and ZTE are hiring thousands of excellent semiconductor designers. Huawei unveiled a smartphone whose quad core application processor was featured at the MWC 2012. Surprisingly, Huawei did not use Nvidia and Qualcomm products. The quad-core AP K3V2 CUP for this smartphone was jointly developed by Huawei and its subsidiary, HiSilicon.  The chip will go on sale in March. HiSilicon also announced the world’s first multi-mode baseband chips that supports LTE-FDD, TD-LTE and 3GPP Release 9.

      The design capabilities of Chinese companies are growing fast thanks to excellent human resources who returned to China from the Silicon Valley. It has also received the support of the Chinese government and conglomerate Chinese set companies. Moreover, China’s independent standards such as TD-LTE, CMMB have become the foundation for reinforcing the technological power of Chinese companies. Some say that the design capabilities of Chinese companies are stronger than those of Korean firms. ZTE, the world’s fourth largest cell phone maker, produces its own special chips; some of which are exported to Korea. The company developed and used TD-LTE baseband chipsets or chipsets for telecommunication equipment in its products. They even design and use analog semiconductors.

      The growth of these companies is noteworthy. It is expected that these corporations will post one trillion won [US$ 3.56 billion] in sales this year. China has about 500 fables companies. HIS iSuppli expects that total sales of Chinese companies will be doubled to USD 10.7 billion in 2015 from USD 5.2 billion in 2010.  HiSilicon, the biggest fables company in China has been said to post about USD850 million in sales last year. This year, the company is expected to post USD1 billion in sales. Huawei is its biggest customer.

      Spreadtrum, specializing in basebands and RF chips, saw its 2011 sales jump 94.7% to USD 674 million. This is due to the expansion of the 3G chipset sector by a whopping 336.8%. Spreadtrum modem chips are used in the Galaxy S2 or Galaxy Note exported to China. At this current pace, its sales are expected to surpass one trillion won within one to two years.

      In the AP sector, Rockchip and Ingenichave remarkably grown. Rockchip recently released a 1.4㎓ AP which used an ARM Cortex-A9 dual core CPU. The AP is competitive in terms of price and performance.

      Innopfidei is performing well in the digital audio broadcasting chip sector. RDA Micro Electronics specializes in RFs and mixed signal semiconductors and is also growing rapidly. In 2011, this company posted USD 289 million, an increase of 51% from 2010.

      “The history of China’s semiconductor industry is short, up to 15 years,” said a semiconductor industry expert. “Those who returned from the Silicon Valley are taking the lead in the development of the Chinese semiconductor industry.  Soon Chinese fable companies will post one trillion won in sales.”

      Manufacturing background

      Rockchip Collaborates with Synopsys and Chartered to Achieve First-Pass Silicon Success [Chartered press release, Aug 3, 2009]

      Fuzhou Rockchip Electronics Company, Ltd., Synopsys, Inc. and Chartered Semiconductor Manufacturing Ltd. today announced that Rockchip has achieved first-time silicon success on its next-generation multimedia system-on-a-chip (SoC), using a combination of Synopsys’ tools, intellectual property (IP) and services with Chartered’s 65-nanometer (nm) manufacturing technology. The RK 28 multimedia SoC, Rockchip’s first mass-production 65nm chip designed in China and targeted primarily for the China market, is an application processor for mobile handheld devices. The RK28 chip was designed with Synopsys’ full RTL-to-GDSII flow using best-in-class technology from the Galaxy™ Implementation and Discovery™ Verification Platforms, as well as DesignWare® IP, and implemented in Chartered’s advanced low-power (65nm LP) process.

      “The mobile applications served by our customers require chips that can meet stringent low-power specifications without compromising performance, and our multimedia RK28 SoC delivers on both fronts,” said Feng Chen, chief marketing officer of Rockchip. “Our EDA and manufacturing partners played key roles in the success of our program. Our ability to reach design closure within our market window then rapidly move from tapeout to production silicon validates the choices we made with Synopsys and Chartered.”

      Since the 65nm RK28 represented Rockchip’s first design at a new technology node, production-proven technology and knowledge sharing among the parties were essential to project success. The design took advantage of Synopsys’ IC Compiler with Zroute technology to exceed its 500MHz performance target, while employing advanced low-power design techniques such as multi-voltage and power gating to reduce power consumption. The production-proven VMM verification methodology and VCSTM functional verification solution were used to verify Rockchip’s design. The RK28 chip also integrates silicon-proven Synopsys DesignWare IP, including USB 2.0 PHY, USB HS OTG Controller and SD/MMC Host Controller. Design consultants from Synopsys Professional Services worked closely with Rockchip’s engineers throughout the project, merging critical skills and expertise to mitigate project risks and address schedule pressures. The implementation of the design in Chartered’s 65nm LP process enabled the chip to achieve target power, performance and area goals with first silicon, and quickly ramp to production volume.

      “At Chartered, we understand our customers need technology and solutions with low risk and high yield to speed time to market, and we are pleased to see our collaboration with Rockchip and Synopsys achieve first-pass silicon success,” said Dr. Liang-Choo “LC” Hsia, senior vice president of technology development at Chartered. “The Rockchip-Synopsys-Chartered collaboration demonstrates how a strong foundation can support companies on the leading edge of design, especially those in the consumer entertainment and mobile applications.”

      “Rockchip joins a growing list of innovative chip developers that are taking advantage of Synopsys’ broad portfolio of tools, IP and services to accomplish their aggressive design goals with efficiency,” said John Chilton, senior vice president of marketing and strategic development at Synopsys. “Our collaboration with Rockchip and Chartered demonstrates our commitment to serve customers in China and the rest of the world with solutions that accelerate tapeout and enhance manufacturability.”

      SMIC lands new order for 65nm process foundry services [DIGITIMES, Nov 30, 2010]

      Foundry chipmaker Semiconductor Manufacturing International Corporation (SMIC) has said it recently grabbed orders for 65nm chips from China-based consumer IC design house Fuzhou Rockchip Electronics. The new orders are expected to help boost further its sales generated from the process.

      Fuzhou’s design of a high-end digital-analog mixed SoC chip has successfully entered into commercial production at SMIC using the foundry’s 65nm LP process. Dubbed RK Cayman, the series is targeted for use in digital media players, e-book readers, and other digital consumer products.

      SMIC revealed that 65nm accounted for 7.1% of its total wafer revenues in the third quarter pf 2010, up from 3.7% in the second quarter. Demand for the node has been rising at a fast pace, the company added.

      In addition, SMIC said sales generated from its 45nm node are expected to become solid starting from the second half of 2011.

      Rockchip and SMIC in commercial production of 65-nm multimedia chips [SMIC press release, Nov 29, 2011]

      Fuzhou Rockchip Electronics Co., Ltd. (hereinafter referred to as “Rockchip”), a leading Fabless Semiconductor company and mobile-internet SOC solution provider, today announced that its design of a high-end digital-analog mixed SOC chip has successfully entered into commercial production at Semiconductor Manufacturing International Corporation (“SMIC”, NYSE: SMI and SEHK: 0981.HK) using SMIC’s 65-nm Low-Power process.

      The Rockchip RK Cayman series solution platform [?RK28xx?], based on ARM9 and DSP dual-core processors, adopts a number of SMIC’s self-developed 65-nm IPs and is a highly-integrated, programmable, and high-performance digital-analog mixed SOC chip. The chip supports 24bit/1K ECC (error checking and correcting), NAND, eMMC, and SPI (Single Program Initiation). With the built-in EPD (Electrophoretic Displays) driver, the chip can support a variety of EPD displays and various formats of 720P video playback. The chip also adopts Synopsys’ USB PHY, PHY I/O and USB 2.0 IP and features an OTG (On-The-Go) function that makes data exchange with other mobile devices quick and easy. The RK Cayman series is targeted for use in MP3, MP4, e-book reader, and other digital consumer product markets.

      “Rockchip, with its strong R&D focus, continues to dedicate its in-house development to innovated products and solutions. The RK Cayman chip has a strong computing and video playback capability. The chip also supports CMMB, ISDB, mobile TV and other multimedia features. The camera interfaces also enable video and photo capabilities,” said Feng Cheng, Vice President of Rockchip. “SMIC’s 65-nm platform provides customers solutions with more reliability, stability, and lower costs, and thus significantly enhances our market competitiveness. The success of the RK Cayman chip marks a meaningful milestone for both parties.”

      Chris Chi, Senior Vice President and Chief Business Officer of SMIC, said: “The successful collaboration with Rockchip, the leading semiconductor and SOC chip provider in China, further consolidates SMIC’s leadership position in the relevant 65-nm multimedia market. SMIC will continue with the R&D of our 65-nm platform to better serve China’s rapidly growing consumer electronics market.”

      SMIC moves 65-nm to volume production [EE Times Europe, Aug 4, 2010]

      Chinese chip foundry Semiconductor Manufacturing International Corp. (SMIC) has moved its low-leakage 65-nm process technology into volume production at its 300-mm facility in Beijing, the company said Tuesday (Aug. 3).

      SMIC (Shanghai) has shipped more than 10,000 65-nm wafers since mass since the third quarter of 2009, the company said. SMIC, China’s largest wafer foundry, said it is also working on the transition to 55-nm technology.

      “SMIC’s 65-nm can take designs at 65-nm and aim it toward the advantages of 55-nm, I’m delighted with the progress of SMIC’s 65/55-nm project team which continues to meet rigorous deadlines,” said Chris Chi, SMIC’s senior vice president and chief business officer.

      SMIC CEO: China foundry vendor back on track [EE Times Europe, Oct 11, 2010]

      … Wang acknowledged that SMIC is at least five years behind the competition at 65-nm and two-to-three years behind at 45-nm. The goal for the company is to narrow the gap between SMIC and its rivals. …

      …  Recently, SMIC has moved its low-leakage 65-nm process technology into volume production at its 300-mm facility in Beijing. It is also working on the transition to 55-nm technology, which is due in pilot production by the third quarter of 2011.

      SMIC is also working on a 55-nm general purpose process, which is due in pilot production in the fourth quarter of 2011.

      SMIC is also working on a 45-/40-nm low leakage process, which is due in pilot production in the fourth quarter of 2011. SMIC is also working on a 45-/40-nm general purpose process, which is due in pilot production in the second quarter of 2012.

      SMIC licensed the 45-nm process from IBM in 2007. SMIC is also devising a 32-nm process, which was also licensed from IBM.SMIC is also working on analog and mixed-signal. It is devising a bipolar-CMOS-DMOS (BCD) process. …

      Emerging markets to drive China foundries’ growth: Q&A with Digitimes Research analyst Nobunaga Chai [DIGITIMES, Feb 24, 2011]

      China’s foundries may not be able to compete head-to-head against the industry’s global top-three players in the most advanced process technologies, but their opportunities lie elsewhere – their own country and other emerging markets where demand for less sophisticated products will remain robust and drive their growth, according to Nobunaga Chai, author of the recently published Digitimes Research Special Report, “Greater China IC foundry industry overview.”

      Q: Though SMIC (Semiconductor Manufacturing International Corporation) and GSMC (Grace Semiconductor Manufacturing Corporation) ranked fourth and tenth globally in 2010, China-based foundries seem to be less competitive in cost and are unable to meet demand for leading-edge applications. Is the situation changing, and what kind of competitiveness do China’s foundries have?

      A:In order to improve their competitiveness, China’s foundry players are eager to migrate to next-generation process technologies. Although SMIC is still lagging one to two years behind TSMC (Taiwan Semiconductor Manufacturing Company) in process advancement, it already overcame the problem of low yield at 65nm node in the second quarter of 2010 and managed to raise 65nm node’s share of overall revenues to 7% in third-quarter 2010 from 2% in first-quarter 2010. GSMC also plans to volume produce at 90nm in 2011 to become the second China-based foundry to enter the nanometer club. GSMC, Hua Hong NEC and the Shanghai city government also have a plan to set up a joint venture, Shanghai Huali Microelectronics, which will build a 12-inch fab and directly enter 65nm production.

      There is still a big gap between China-based foundries and their Taiwan competitors TSMC and UMC (United Microelectronics Corporation) in R&D for advanced processes, but China’s foundries are in a strong position to meet the robust demand from its home market, Hong Kong and other Asian emerging markets. Demand from the Asian emerging markets will be mainly for chips made using less advanced technologies, which is the strength of China’s foundries.

      Q: Can you give us a picture of the Chinese foundries’ capacity expansion roadmap? How fast is their capacity growing?

      A:SMIC has been actively ramping its 12-inch capacity, which reached a quarterly capacity of 152,000 8-inch equivalent units in third-quarter 2010 from 138,000 units a quarter earlier. As there is still plenty of room for expansion at SMIC’s 12-inch fabs in Beijing and Shanghai, it currently has no plans to build new 12-inch fabs. But Shanghai Huali will build a 12-inch fab in Shanghai with a monthly capacity of 35,000 wafers (79,000 8-inch equivalent wafers). Others, such as TSMC’s subsidiary and CSMC Technologies, will also expand their 8-inch fabs.

      Q: With the industry dominated by such giants as TSMC, UMC and Globalfoundries, will China’s players seek to compete head-to-head against them, or look to other market segments to avoid a head-on clash? SMIC may be an exception, but how good is the chance that it will become a Top-3 player?

      A:From the pace of shrinking geometry to the construction of new capacity, TSMC, UMC and Globalfoundries are taking a runaway lead in sub-65nm development against their Chinese competitors. These top players are also giving top priority to advanced nodes when expanding capacity. But that means that if demand continues expanding, low-end capacity for such products as PWMICs and LCD driver ICs – which only need 0.15 micron or more mature processes – will be insufficient. This is where the opportunities will be for China’s foundries that target the lower-end segments.

      Up till the end of third-quarter 2010, SMIC had a total quarterly capacity of 489,000 8-inch equivalent wafers, just about half of Globalfoundries’ one million 8-inch equivalent units. Globalfoundries’ Fab 8 in New York is expected to ramp up its capacity to 60,000 12-inch wafers monthly in 2012, further widening the capacity gap between Globalfoundries and SMIC. Therefore, it is unlikely that SMIC will become a Top-3 player in the near future. But SMIC will see major momentum of growth from the strong demand from its major markets – China and other emerging markets.

      Q: How fast will China’s foundry production value grow?

      A: Demand from China, Hong Kong and Asia’s emerging markets will remain strong, with the communications and consumer electronics segments to see particularly strong growth. With China’s foundries ramping up their capacities, Digitimes Research predicts that China’s foundry sector will have a high single-digit CAGR from 2010-2013.