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Google Play catchup with iOS App Store and its way of assuring compatibility across Android 1.6 to 4.3
OR Google Play, a digital application distribution platform for Android (the former Android Market) and an online electronics and digital media store, is still to catch up with the Apple iOS App Store in terms of top apps and revenue but coming on par with it in terms of downloads
Half of top iPad apps either unavailable or not optimized on Android [Canalys press release, Aug 14, 2013] – 30% of the top 50 free and paid iPad apps in the US are absent from Google Play
The top 20 app lists referenced in the Canalys press release, ‘Half of top iPad apps either unavailable or not optimized on Android’ (published 14 August 2013). You can dowload the full top 50 app lists HERE.
New Canalys’ App Interrogator research highlights one of the deficiencies of the Android ecosystem: limited availability of high-quality, tablet-optimized apps in the Google Play store. Of the top 50 paid and free iPad apps in Apple’s US App Store, based on aggregated daily rankings in the first half of 2013, 30% were absent from Google Play. A further 18% were available, but not optimized for tablet users, offering no more than a smart phone app blown up to the size of a tablet screen.
Just 52% of apps had Android versions both available through Google Play and optimized (if only a little) for tablet use. ‘Quite simply, building high-quality app experiences for Android tablets has not been among many developers’ top priorities to date,’ said Canalys Senior Analyst Tim Shepherd. ‘That there are over 375,000 apps in the Apple App Store that are designed with iPad users in mind, versus just a fraction of this – in the low tens of thousands – available through Google Play, underscores this point.’
Canalys expects this to change as the addressable base of devices continues to soar and Google brings improvements to the Play store, but points out that Google needs to do more to encourage greater numbers of developers to invest in delivering high-quality Android tablet apps quickly, else it risks disappointing consumers with weak app experiences in the short term.
The 52% of top apps available through Google Play and optimized for tablets also includes six titles that appear as top paid titles on iOS, but are only available as free, ad-supported versions on Android. ‘While nominally free, set against a paid version of the app, ad-supported offerings typically deliver a poorer and often more limited user experience, sometimes taking a considerable toll on device battery life and often subjecting users to unskippable videos or other unpopular intrusions,’ said Canalys Analyst Daniel Matte.
It is important that Google wins consumers’ trust and encourages them to register credit cards and billing details, so that the barrier to them spending money on apps – and other content – is reduced at the point of purchase. ‘Improved consumer willingness to spend will increase developers’ monetization potential and options, and help to reduce their reliance on in-app ads, leading over time to an increase in app quality,’ said Matte.
It will also make the Android tablet opportunity more enticing for developers and increase the revenue potential of the Play store and ecosystem for Google. ‘To take the Play ecosystem to the next level, Google needs more than just a large addressable base of devices. App developers need to see clear potential to build robust and sustainable business models around apps built for the platform, so increasing monetization potential must be a priority,’ said Shepherd. ‘And for tablet apps in particular, Google should go further with changes to the Play store to ensure more rigorously managed, high-quality, optimized experiences are highlighted, to the benefit of consumers, and to reward those developers who invest the time and resources in building them with improved discoverability.’
The top 50 lists [of both the “Top 50 paid tablet apps (Apple App Store, H1 2013)” and the “Top 50 free tablet apps (Apple App Store, H1 2013)”]referenced in this release can be viewed here.
About Canalys
Canalys is an independent analyst firm that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. Our customer-driven analysis and consulting services empower businesses to make informed decisions and generate sales. We stake our reputation on the quality of our data, our innovative use of technology, and our high level of customer service.
App Store Market Q2 2013: Google Play Exceeds iOS App Store in App Downloads by 10%
Riding strong performances in India and Brazil, Google Play’s total app downloads were higher than those in the iOS App Store in Q2 2013.
Though Google Play had more downloads, the iOS App Store still generated 2.3x the revenue.
Bertrand Schmitt Interview – GigaOM Mobilize 2012 [AppAnnieTV YouTube channel, Oct 10, 2012]
App Annie Reports Google Play Exceeds iOS App Store in App Downloads by 10% in Q2 2013
App Annie has released its 2nd quarter mobile platform analysis and reports that Google Play has exceeded the iOS App Store downloads by 10%. While iOS is behind Android in downloads, still generates 2.3 times the revenue.
For iOS, the top countries by number of downloads were: (1) – United States; (2) China; (3) Japan; (4) United Kingdom; and (5) Russia, with the US and China making up around 40% of the market. The top countries by revenue were: (1)United States; (2) Japan; (3) United Kingdom; (4) Australia; and (5)China, with Australia moving to #4 and China dropping to #5 compared to Q1.
For Android, the top countries by download were: (1) United States; (2) South Korea; (3) India; (4) Russia; and (5) Brazil putting three emerging markets (South Korea, Russia, and Brazil) into the top 5. The top countries for revenue were: (1) Japan; (2) South Korea; (3) United States; (4) Germany; and (5) United Kingdom with Germany and the UK swapping spots.
Games have not slowed down and are still at the top of revenue and download charts for both iOS and Android.
For iOS, the top countries by app category downloads were: (1) Games; (2) Entertainment; (3) Photo & Video: (4) Lifestyle and (5) Utilities with games garnering 40% of downloads. The top iOS revenue by category were: (1) Games; (2) Social Networking; (3) Music; (4) Productivity; and (5) Entertainment with games taking almost a 75% share.
For Android, the top countries by app category downloads were: (1) Games; (2) Communication; (3) Tools; (4) Entertainment and (5) Social with communication apps moving up one. The top Android revenue by category were: (1) Games: (2) Communication; (3) Social; (4) Travel and Local; and (5) Tools with games accounting for over 80% of revenue.
The Global App Store Economy – Olivier Bernard, App Annie [Welcome to Nevosoft.Ru YouTube channel, April 4, 2013]
Google Play Now Generates More Downloads Than iOS App Store
The latest App Annie statistics show that Google GOOG -1.38% has already overtaken iOS in app downloads. This has happened far faster than anyone would have expected even one year ago. One factor here was the massive surge in Android app downloads in Japan and South Korea in 1Q 2013. What finally pushed Google into lead was another surge in India and Russia during 2Q 2013. Russia and Brazil have become Top Five countries for Google Play app download volume, which bodes well for future growth of the platform.
On app revenue front, iOS still leads Google Play by 130%. Yet even this lead has been shrinking rapidly – less than two years ago, the iOS lead was more than 400%. It now seems that it will be only a matter of time before Google will overtake iOS in revenue generation. The key here is the flood of cheap Android models that have started dominating the smartphone markets of China, India, Russia and Brazil, the most important growth engines of the global smartphone industry.
Much now depends on h0w low Apple AAPL +2.42% will price the new budget iPhone. Apple may value its hardware margins highly, but app market leadership is exceptionally important in attracting the best app developer talent and thus ensuring long term success of the entire OS ecosystem. Apple clearly needs to hit Google hard in Latin America, India and China before Android app market takes over these regions decisively.
More at: http://blog.appannie.com/app-annie-index-market-q2-2013/ [July 31, 2013]
Global Trends in App Store Monetization | Junde YU [CasualConnect YouTube channel, June 5, 2013]
Month Report Webinar: A Granular App Level Look at Revenues: Google Play vs Apple App Store
[distimo YouTube channel, June 7, 2013]
Google Play Revenue Up 67% Over Past 6 Months, Fueled By Japan & S. Korea [TechCrunch, Aug 12, 2013]
Google’s Android app marketplace, Google Play, has seen significant revenue growth this year, fueled in large part by Japan and South Korea. In a new report released today by app store analytics firm Distimo, the company found that Google Play’s revenue grew by 67 percent over the past six months, while Apple’s App Store revenue grew by just 15 percent during the same time frame.
While these numbers reflect the impact Android’s massive market share is having on the app industry, it’s worth noting that of the two app stores, the Apple App Store’s market is still the largest, and continues to see more than two times the revenue of Google Play.
That latter figure varies a bit from an earlier report put out by competing analytics firm App Annie in April, which found that Apple’s App Store earned around 2.6 times more revenue in the preceding quarter. But not only do the firms’ methodologies differ in general, Distimo looked at the earnings of all ranked apps in the 18 largest countries over 6 months, while App Annie’s data was, as noted above, for the quarter.
That being said, Google Play’s revenue growth is notable. While only 25 percent of the revenue from the two stores combined came from Google Play in February 2013, this went up 8 percentage points to reach 33 percent by July.
…
Tanisha Gupta Discusses Distimo’s Mobile Conversion Tracking Technology [TheMailDotCom1 YouTube channel, Aug 2, 2013]
Celebrating Google Play’s first birthday
[Official Android Blog, March 6, 2013]
Accessing digital entertainment should be simple, whether you like to read books on your tablet, listen to music on your phone and computer, or watch movies on all three. That’s why one year ago today we launched Google Play, where you can find and enjoy your favorite music, movies, books and apps on your Android phone and tablet, or on the web.
Google Play has grown rapidly in the last year, bringing you more content in more languages and places around the globe. In addition to offering more than 700,000 apps and games, we’ve partnered with all of the major music companies, movie studios and publishers to bring you the music, movies, TV shows, books and magazines you love. And we’ve added more ways for you to buy them, including paying through your phone bill and gift cards, which we’re beginning to roll out in the U.K. this week.
Since no birthday is complete without presents, we’re celebrating with a bunch of special offers across the store on songs, TV shows, movies and books. We’re even offering a collection of games with some fun birthday surprises created by developers.
It’s been a busy year, but we’re just getting started. We look forward to many more years of bringing you the best in entertainment!
Introducing Google Play: All your entertainment, anywhere you go [Google Official Blog, March 6, 2012]
Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Today we’re eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.
Introducing Google Play [googleplay YouTube channel, March 6, 2012]
Your favorite entertainment is now all in one place, always accessible on the web and across your Android devices.With Google Play you can:
- Store up to 20,000 songs for free and buy millions of new tracks
- Download more than 450,000 Android apps and games
- Browse the world’s largest selection of eBooks
- Rent thousands of your favorite movies, including new releases and HD titles
Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play. On your Android phone or tablet, we’ll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you’ve purchased will continue to be available to you through Google Play—simply log in with your Google account like always.
To celebrate, we’ll be offering a different album, book, video rental and Android app at a special price each day for the next week in our “7 Days to Play” sale. In the U.S., today’s titles include the collection of top 40 hits Now That’s What I Call Music 41, the popular game Where’s My Water, the novel Extremely Loud and Incredibly Close and the movie Puncture for just 25 cents each. In addition, you’ll find great collections of hip-hop, rock and country albums for $3.99 all week, detective novels from $2.99, some of our editorial team’s favorite movies from 99 cents, and our favorite apps from 49 cents.
In the U.S., music, movies, books and Android apps are available in Google Play. In Canada and the U.K., we’ll offer movies, books and Android apps; in Australia, books and apps; and in Japan, movies and apps. Everywhere else, Google Play will be the new home for Android apps. Our long-term goal is to roll out as many different types of content as possible to people around the world, and we’ll keep adding new content to keep it fresh.
To learn more, head over to play.google.com/about or keep up with the latest on our Google+ page. If you’re headed to Austin later this week for South by Southwest, come to the Google Village to see Google Play in action. We can’t wait for you to try Google Play and experience a simpler way to manage your entertainment.
Posted by Jamie Rosenberg, Director of Digital Content
Android Apps on Google Play [googleplay YouTube channel, March 6, 2012]
Supported devices [Android Developer Help, Aug 5, 2013]
The following is a list of devices that are supported for use with Google Play. This list is sorted alphabetically by manufacturer. You can also search within this page to find your device (PC: Ctrl + F, Mac: Command + F).
If you’re experiencing issues with the Google Play website or the Google Play app, please verify that your device is included on the list below. If your device isn’t listed, it’s possible that your device is newly released or may not be listed for other reasons. If you need further information on whether your device is supported for use with Google Play, please contact your device manufacturer for further support.
Note: Some devices are listed by their official model number. To find your model number, go to Settings > About Phone > Model Number on your device.
This list was last updated on 8/5/2013.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
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Google Apps on Android [GApps] [Google site, created on June 27, 2012]
… [Google Keyboard Hangouts Keep]
Featured Apps
Google Search
Quickly & easily find what you need on the web & your phone or tablet.
Download App
Chrome for Android
Browse fast & bring your personalized Chrome with you.
Download App
Google Maps for Android
Never get lost as you go to new places & old favorites.
Download App
Google+
Stay connected and share life as it happens.
Download App
Google Play Books
Read the books you love, everywhere you are.
Download App
Google Play Magazines
Read your favorite magazines, everywhere you are.
Download App
Google Play Music
Play your music instantly, anywhere.
Download App
Google Play Movies & TV
Watch movies & TV shows instantly, anywhere.
Download App
YouTube
Millions of videos at your fingertips, available on the go.
Download App
Google Drive
One place to create, share, collaborate & keep your stuff, available on all your devices.
Download App
Gmail
Get smarter email wherever you are.
Download App
Google Wallet
Make your phone your wallet.
Download App
Google Offers
Discover, buy and redeem great deals with your Android device.
Download App
… [ Voice Search Google Translate Google Earth Google Goggles Google Currents Google Voice Google Shopper Schemer My Tracks Google Finance Blogger Orkut Authenticator ]
A Note on Google Apps for Android [Android Developers Blog, Sept 25, 2009]
Lately we’ve been busy bees in Mountain View, as you can see from the recent release of Android 1.6 to the open-source tree, not to mention some devices we’re working on with partners that we think you’ll really like. Of course, the community isn’t sitting around either, and we’ve been seeing some really cool and impressive things, such as the custom Android builds that are popular with many enthusiasts. Recently there’s been some discussion about an exchange we had with the developer of one of those builds, and I’ve noticed some confusion around what is and isn’t part of Android’s open source code. I want to take a few moments to clear up some of those misconceptions, and explain how Google’s apps for Android fit in.
Everyone knows that mobile is a big deal, but for a long time it was hard to be a mobile app developer. Competing interests and the slow pace of platform innovation made it hard to create innovative apps. For our part, Google offers a lot of services — such as Google Search, Google Maps, and so on — and we found delivering those services to users’ phones to be a very frustrating experience. But we also found that we weren’t alone, so we formed the Open Handset Alliance, a group of like-minded partners, and created Android to be the platform that we all wished we had. To encourage broad adoption, we arranged for Android to be open-source. Google also created and operates Android Market as a service for developers to distribute their apps to Android users. In other words, we created Android because the industry needed an injection of openness. Today, we’re thrilled to see all the enthusiasm that developers, users, and others in the mobile industry have shown toward Android.
With a high-quality open platform in hand, we then returned to our goal of making our services available on users’ phones. That’s why we developed Android apps for many of our services like YouTube, Gmail, Google Voice, and so on. These apps are Google’s way of benefiting from Android in the same way that any other developer can, but the apps are not part of the Android platform itself. We make some of these apps available to users of any Android-powered device via Android Market, and others are pre-installed on some phones through business deals. Either way, these apps aren’t open source, and that’s why they aren’t included in the Android source code repository. Unauthorized distribution of this software harms us just like it would any other business, even if it’s done with the best of intentions.
I hope that clears up some of the confusion around Google’s apps for Android. We always love seeing novel uses of Android, including custom Android builds from developers who see a need. I look forward to seeing what comes next!
Compatibility Test Suite
[Frequently Asked Questions | Android Open Source, created on May 24, 2010; excerpted on Aug 15, 2013]
Compatibility Test Suite
What is the purpose of the CTS?
The Compatibility Test Suite is a tool used by device manufacturers to help ensure their devices are compatible, and to report test results for validations. The CTS is intended to be run frequently by OEMs throughout the engineering process to catch compatibility issues early.
What kinds of things does the CTS test?
The CTS currently tests that all of the supported Android strong-typed APIs are present and behave correctly. It also tests other non-API system behaviors such as application lifecycle and performance. We plan to add support in future CTS versions to test “soft” APIs such as Intents as well.
Will the CTS reports be made public?
Yes. While not currently implemented, Google intends to provide web-based self-service tools for OEMs to publish CTS reports so that they can be viewed by anyone. CTS reports can be shared as widely as manufacturers prefer.
How is the CTS licensed?
The CTS is licensed under the same Apache Software License 2.0 that the bulk of Android uses.
Does the CTS accept contributions?
Yes please! The Android Open-Source Project accepts contributions to improve the CTS in the same way as for any other component. In fact, improving the coverage and quality of the CTS test cases is one of the best ways to help out Android.
Can anyone use the CTS on existing devices?
The Compatibility Definition Document requires that compatible devices implement the ‘adb’ debugging utility. This means that any compatible device — including ones available at retail — must be able to run the CTS tests.
Compatibility [Frequently Asked Questions | Android Open Source, created on May 24, 2010; excerpted on Aug 15, 2013]
Compatibility
What does “compatibility” mean?
We define an “Android compatible” device as one that can run any application written by third-party developers using the Android SDK and NDK. We use this as a filter to separate devices that can participate in the Android app ecosystem, and those that cannot. Devices that are properly compatible can seek approval to use the Android trademark. Devices that are not compatible are merely derived from the Android source code and may not use the Android trademark.
In other words, compatibility is a prerequisite to participate in the Android apps ecosystem. Anyone is welcome to use the Android source code, but if the device isn’t compatible, it’s not considered part of the Android ecosystem.
What is the role of Google Play in compatibility?
Devices that are Android compatible may seek to license the Google Play client software. This allows them to become part of the Android app ecosystem, by allowing users to download developers’ apps from a catalog shared by all compatible devices. This option isn’t available to devices that aren’t compatible.
What kinds of devices can be Android compatible?
The Android software can be ported to a lot of different kinds of devices, including some on which third-party apps won’t run properly. The Android Compatibility Definition Document (CDD) spells out the specific device configurations that will be considered compatible.
For example, though the Android source code could be ported to run on a phone that doesn’t have a camera, the CDD requires that in order to be compatible, all phones must have a camera. This allows developers to rely on a consistent set of capabilities when writing their apps.
The CDD will evolve over time to reflect market realities. For instance, the 1.6 CDD only allows cell phones, but the 2.1 CDD allows devices to omit telephony hardware, allowing for non-phone devices such as tablet-style music players to be compatible. As we make these changes, we will also augment Google Play to allow developers to retain control over where their apps are available. To continue the telephony example, an app that manages SMS text messages would not be useful on a media player, so Google Play allows the developer to restrict that app exclusively to phone devices.
If my device is compatible, does it automatically have access to Google Play and branding?
Google Play is a service operated by Google. Achieving compatibility is a prerequisite for obtaining access to the Google Play software and branding. Device manufacturers should contact Google to obtain access to Google Play.
If I am not a manufacturer, how can I get Google Play?
Google Play is only licensed to handset manufacturers shipping devices. For questions about specific cases, contact android-partnerships@google.com.
How can I get access to the Google apps for Android, such as Maps?
The Google apps for Android, such as YouTube, Google Maps and Navigation, Gmail, and so on are Google properties that are not part of Android, and are licensed separately. Contact android-partnerships@google.com for inquiries related to those apps.
Is compatibility mandatory?
No. The Android Compatibility Program is optional. Since the Android source code is open, anyone can use it to build any kind of device. However, if a manufacturer wishes to use the Android name with their product, or wants access to Google Play, they must first demonstrate that the device is compatible.
How much does compatibility certification cost?
There is no cost to obtain Android compatibility for a device. The Compatibility Test Suite is open-source and available to anyone to use to test a device.
How long does compatibility take?
The process is automated. The Compatibility Test Suite generates a report that can be provided to Google to verify compatibility. Eventually we intend to provide self-service tools to upload these reports to a public database.
Who determines what will be part of the compatibility definition?
Since Google is responsible for the overall direction of Android as a platform and product, Google maintains the Compatibility Definition Document for each release. We draft the CDD for a new Android version in consultation with a number of OEMs, who provide input on its contents.
How long will each Android version be supported for new devices?
Since Android’s code is open-source, we can’t prevent someone from using an old version to launch a device. Instead, Google chooses not to license the Google Play client software for use on versions that are considered obsolete. This allows anyone to continue to ship old versions of Android, but those devices won’t use the Android name and will exist outside the Android apps ecosystem, just as if they were non-compatible.
Can a device have a different user interface and still be compatible?
The Android Compatibility Program focuses on whether a device can run third-party applications. The user interface components shipped with a device (such as home screen, dialer, color scheme, and so on) does not generally have much effect on third-party apps. As such, device builders are free to customize the user interface as much as they like. The Compatibility Definition Document does restrict the degree to which OEMs may alter the system user interface for areas that do impact third-party apps.
When are compatibility definitions released for new Android versions?
Our goal is to release new versions of Android Compatibility Definition Documents (CDDs) once the corresponding Android platform version has converged enough to permit it. While we can’t release a final draft of a CDD for an Android software version before the first flagship device ships with that software, final CDDs will always be released after the first device. However, wherever practical we will make draft versions of CDDs available.
How are device manufacturers’ compatibility claims validated?
There is no validation process for Android device compatibility. However, if the device is to include Google Play, Google will typically validate the device for compatibility before agreeing to license the Google Play client software.
What happens if a device that claims compatibility is later found to have compatibility problems?
Typically, Google’s relationships with Google Play licensees allow us to ask them to release updated system images that fix the problems.
The Benefits & Importance of Compatibility [Official Android Blog, Sept 15, 2012]
We built Android to be an open source mobile platform freely available to anyone wishing to use it. In 2008, Android was released under the Apache open source license and we continue to develop and innovate the platform under the same open source license — it is available to everyone at: http://source.android.com. This openness allows device manufacturers to customize Android and enable new user experiences, driving innovation and consumer choice.
As the lead developer and shepherd of the open platform, we realize that we have a responsibility to app developers — those who invested in the platform by adopting it and building applications specifically for Android. These developers each contribute to making the platform better — because when developers support a platform with their applications, the platform becomes better and more attractive to consumers. As more developers build great apps for Android, more consumers are likely to buy Android devices because of the availability of great software content (app titles like Fruit Ninja or Google Maps). As more delighted consumers adopt Android phones and tablets, it creates a larger audience for app developers to sell more apps. The result is a strategy that is good for developers (they sell more apps), good for device manufacturers (they sell more devices) and good for consumers (they get more features and innovation).
In biological terms, this is sometimes referred to as an ecosystem. In economic terms, this is known as a virtuous cycle — a set of events that reinforces itself through a feedback loop. Each iteration of the cycle positively reinforces the previous one. These cycles will continue in the direction of their momentum until an external factor intervenes and breaks the cycle.
When we first contemplated Android and formed the Open Handset Alliance, we wanted to create an open virtuous cycle where all members of the ecosystem would benefit. We thought hard about what types of external factors could intervene to weaken the ecosystem as a whole. One important external factor we knew could do this was incompatibilities between implementations of Android. Let me explain:
Imagine a hypothetical situation where the platform on each phone sold was just a little bit different. Different enough where Google Maps would run normally on one phone but run terribly slow on another. Let’s say, for sake of example, that Android implemented an API that put the phone to sleep for a fraction of a second to conserve battery life when nothing was moving on the screen. The API prototype for such a function might look like SystemClock.sleep(millis) where the parameter “millis” is the number of milliseconds to put the device to sleep for.
If one phone manufacturer implemented SystemClock.sleep() incorrectly, and interpreted the parameter as Seconds instead of Milliseconds, the phone would be put to sleep a thousand times longer than intended! This manufacturer’s phone would have a terrible time running Google Maps. If apps don’t run well across devices due to incompatibilities, consumers would leave the ecosystem, followed by developers. The end of the virtuous cycle.
We have never believed in a “one size fits all” strategy, so we found a way to enable differentiation for device manufactures while protecting developers and consumers from incompatibilities by offering a free “compatibility test suite” (CTS). CTS is a set of software tools that tests and exercises the platform to make sure that (for example) SystemClock.sleep(millis) actually puts the device to sleep for only milliseconds. Like Android, the test suite is freely available to everyone under the Apache open source license: http://source.android.com/compatibility/cts-intro.html
While Android remains free for anyone to use as they would like, only Android compatible devices benefit from the full Android ecosystem. By joining the Open Handset Alliance, each member contributes to and builds one Android platform — not a bunch of incompatible versions. We’re grateful to the over 85 Open Handset Alliance members who have helped us build the Android ecosystem and continue to drive innovation at an incredible pace. Thanks to their support the Android ecosystem now has over 500 million Android-compatible devices and counting!
Posted by Andy Rubin, Senior Vice President of Mobile and Digital Content
On Android Compatibility [Android Developers Blog, May 31, 2010]
[This post is by Dan Morrill, Open Source & Compatibility Program Manager. — Tim Bray]
At Google I/O 2010, we announced that there are over 60 Android models now, selling 100,000 units a day. When I wear my open-source hat, this is exciting: every day the equivalent of the entire population of my old home city starts using open-source software, possibly for the first time. When I put on my hat for Android Compatibility, this is humbling: that’s a whole lotta phones that can all share the same apps.
Another thing we launched at Google I/O was an upgraded and expanded source.android.com. The new version has refreshed info on the Android Open-Source Project, and some new tips and tools for device manufacturers — useful if you’re an OEM. However, it also has details on the Android compatibility program, now. This is also aimed mostly at OEMs, but Tim Bray suggested that developers might be interested in a peek at how we keep those 100,000 devices marching to the same beat, every day. So here I am, back on the blog.
The F-word, or, Remember remember the fifth of November
I remember sitting with my colleagues in a conference room in Building 44 on November 5, 2007, listening to Andy Rubin and Eric Schmidt announce Android to the world. I remember a lot of the press stories, too. For instance, Android was “just words on paper” which was especially entertaining since I knew we were getting ready to launch the first early-look SDK a mere week later.
Another meme I remember is… yes, “fragmentation”. Literally before the close of business on the same day we announced Android (4:46pm to be precise), I saw the first article about Android “fragmentation.” The first day wasn’t even over yet, and the press had already decided that Android would have a “fragmentation” problem.
The thing is, nobody ever defined “fragmentation” — or rather, everybody has a different definition. Some people use it to mean too many mobile operating systems; others to refer to optional APIs causing inconsistent platform implementations; still others use it to refer to “locked down” devices, or even to the existence of multiple versions of the software at the same time. I’ve even seen it used to refer to the existence of different UI skins. Most of these definitions don’t even have any impact on whether apps can run!
Because it means everything, it actually means nothing, so the term is useless. Stories on “fragmentation” are dramatic and they drive traffic to pundits’ blogs, but they have little to do with reality. “Fragmentation” is a bogeyman, a red herring, a story you tell to frighten junior developers. Yawn.
Compatibility
Now, that’s not to say that there aren’t real challenges in making sure that Android devices are compatible with each other, or that there aren’t very real concerns that keep app developers awake at night. There definitely are, and I spend a great deal of time indeed thinking about them and addressing them. The trick is to define them clearly.
We define “Android compatibility” to be the ability of a device to properly run apps written with the Android SDK. This is a deceptively simple way to frame it, because there are a number of things that can go wrong. Here are a few:
Bugs – devices might simply have bugs, such as a buggy Bluetooth driver or an incorrectly implemented GPS API.
Missing components – devices might omit hardware (such as a camera) that apps expect, and attempt to “fake” or stub out the corresponding API.
Added or altered APIs – devices might add or alter APIs that aren’t part of standard Android. Done correctly this is innovation; done poorly and it’s “embrace and extend”.
Each of these is an example of something that can make an app not run properly on a device. They might run, but they won’t runproperly. These are the things that I spend my time preventing.
How It Works
As stewards of the platform we realize that it’s vital to allow only compatible devices to participate in the Android ecosystem. So, we make compatibility a strict prerequisite for access to Android Market and the right to use the Android name. This means that developers can rely on the fact that Android Market — the keystone of the Android ecosystem — will only allow their apps to run on compatible devices. It’s pretty self-evident that a single app ecosystem is better than many small ones, so OEMs are generally pretty motivated to ship compatible devices.
But motivation alone doesn’t get us very far without tools to actually ensure compatibility, which is where the Android compatibility program [page created on May 20, 2010] comes in. This program is like a stool with three legs: the Android source code, the Compatibility Definition Document, and the Compatibility Test Suite.
It all starts with the Android source code. Android is not a specification, or a distribution in the traditional Linux sense. It’s not a collection of replaceable components. Android is a chunk of software that you port to a device. For the most part, Android devices are running the same code. The fact that all Android devices run the same core Android code goes a long way toward making sure those devices all work the same way.
However, this doesn’t solve the problems of missing components or altered APIs, because the source code can always be tweaked. This is where the Compatibility Definition Document (or CDD) comes in. The CDD defines in gory detail exactly what is expected of Android devices. It clearly states, for example, that devices may not omit most components, and that the official Android APIs may not be altered. In a nutshell, the CDD exists to remove ambiguities around what’s required of an Android device.
Of course, none of that overcomes the simple reality of human error — bugs. This is where the Compatibility Test Suite comes in. The CTS is a collection of more than 20,000 test cases that check Android device implementations for known issues. Device makers run the CTS on their devices throughout the development process, and use it to identify and fix bugs early. This helps ensure that the builds they finally ship are as bug-free as possible.
Keeping Up with the Times
We’ve been operating this compatibility process with our OEM partners for over a year now, and it’s largely responsible for those 60+ device models being interoperable. However no process is ever perfect and no test suite is ever 100% comprehensive, and sometimes bugs get through. What happens then?
Well, we have great relationships with our OEMs, and like I said, they’re motivated to be compatible. Whenever we hear about a serious bug affecting apps, we report it to our partners, and they typically prepare a bugfix release and get it out to end users. We will also typically add a test case to the CTS to catch that problem for future devices. It’s an ongoing process, but generally our partners are as interested as we are in the user experience of the devices they sell.
The mobile industry today is “very exciting”, which is code for “changes painfully fast”. We believe that the only way Android will be a success is to keep up with that change, and ultimately drive that change. This means that over time, the CDD will also change. We’ll add new text to handle problem cases we encounter, and the actual requirements will change to accommodate the innovations happening in the field. For example, in the 2.1/Eclair CDD, we tweaked the CDD slightly to make telephony optional, which allows Android to ship compatibly on non-phone handheld devices. Whenever we do this, of course, we’ll make corresponding changes to the Android APIs and Android Market to make sure that your apps are protected from ill effects.
On a somewhat related note, a lot of ink has been spilled on the fact that there are multiple versions of Android out there in users’ hands at the same time. While it’s true that devices without the latest software can’t run some of the latest apps, Android is 100% forward compatible — apps written properly for older versions also run on the newest versions. The choice is in app developers’ hands as to whether they want to live on the bleeding edge for the flashiest features, or stay on older versions for the largest possible audience. And in the long term, as the mobile industry gets more accustomed to the idea of upgradeable phone software, more and more devices will be be upgraded.
What It Means for You
All that is great — but what does it mean for developers? Well, we put together a page in the SDK Documentation to explain this, so you should take a look there. But really it boils down to this:
As a developer, you simply decide what features your app requires, and list them in your app’s AndroidManifest.xml.
The Android compatibility program ensures that only compatible devices have access to Android Market.
Android Market makes sure your app is only visible to those devices where it will run correctly, by filtering your app from devices which don’t have the features you listed.
That’s all!
There almost certainly will be devices that have access to Android Market that probably weren’t quite what you had in mind when you wrote your app. But this is a very good thing — it increases the size of the potential audience for your app. As long as you accurately list your app’s requirements, we’ll do the rest and make sure that your app won’t be accessible to a device where it won’t run properly. After all, we’re app developers ourselves, and we know how painful it is to deal with users upset about an app not working on a device it wasn’t designed for.
Now, that’s not to say that we think our current solution is perfect — no solution is. But we’re continuously working on improvements to the SDK tools and Android Market to make your life as an Android developer even easier. Keep an eye on this blog and on the Android Market itself for the latest info.
Thanks for reading, and happy coding!
Android Compatibility Downloads [page created on May 19, 2010; content excerpted on Aug 15, 2013]
Thanks for your interest in Android Compatibility! The links below allow you to access the key documents and information.
Thanks for your interest in Android Compatibility! The links below allow you to access the key documents and information.
Android 4.3
Android 4.3 is the release of the development milestone code-named Jelly Bean-MR2 [July 24, 2013]. Source code for Android 4.3 is found in the ‘android-4.3_r1’ branch in the open-source tree.
- Android 4.3 Compatibility Definition Document (CDD)
- Android 4.3 R1 Compatibility Test Suite (CTS)
- Android 4.3 R1 CTS Verifier
Android 4.2
Android 4.2 is the release of the development milestone code-named Jelly Bean-MR1 [Oct 29, 2012]. Source code for Android 4.2 is found in the ‘android-4.2.2_r1’ branch in the open-source tree.
- Android 4.2 Compatibility Definition Document (CDD)
- Android 4.2 R4 Compatibility Test Suite (CTS)
- Android 4.2 R5 CTS Verifier
Android 4.1
Android 4.1.1 is the release of the development milestone code-named Jelly Bean [July 23, 2012]. Source code for Android 4.1.1 is found in the ‘android-4.1.1_r1’ branch in the open-source tree.
- Android 4.1 Compatibility Definition Document (CDD)
- Android 4.1 R3 Compatibility Test Suite (CTS)
- Android 4.1 R6 CTS Verifier
Android 4.0.3
Android 4.0.3 is the release of the development milestone code-named Ice Cream Sandwich [Dec 16, 2011]. Android 4.0.3 is the current version of Android. Source code for Android 4.0.3 is found in the ‘android-4.0.3_r1’ branch in the open-source tree.
- Android 4.0 Compatibility Definition Document (CDD)
- Android 4.0.3 R3 Compatibility Test Suite (CTS)
- Android 4.0.3 R2 CTS Verifier
Android 2.3
Android 2.3 is the release of the development milestone code-named Gingerbread [Dec 6, 2010]. Source code for Android 2.3 is found in the ‘gingerbread’ branch in the open-source tree.
- Android 2.3 Compatibility Definition Document (CDD)
- Android 2.3 R13 Compatibility Test Suite (CTS)
- Android 2.3 R3 CTS Verifier
Android 2.2
Android 2.2 is the release of the development milestone code-named FroYo [May 20, 2010]. Source code for Android 2.2 is found in the ‘froyo’ branch in the open-source tree.
Android 2.1
Android 2.1 is the release of the development milestone code-named Eclair [Jan 12, 2010]. Source code for Android 2.1 is found in the ‘eclair’ branch in the open-source tree. Note that for technical reasons, there is no compatibility program for Android 2.0 or 2.0.1, and new devices must use Android 2.1.
Android 1.6
Android 1.6 was the release of the development milestone code-named Donut [Sept 15, 2009]. Android 1.6 was obsoleted by Android 2.1. Source code for Android 1.6 is found in the ‘donut’ branch in the open-source tree.
Compatibility Test Suite Manual
The CTS user manual is applicable to any CTS version, but CTS 2.1 R2 and beyond require additional steps to run the accessibility tests.
CTS Media Files
These media files are required for the CTS media stress tests.
Older Android Versions
There is no Compatibility Program for older versions of Android, such as Android 1.5 (known in development as Cupcake). New devices intended to be Android compatible must ship with Android 1.6 or later.
Superphones turning point: segment satured with Tier 1 globals while the Chinese locals are at less than 40% of the Samsung price
OR Samsung is leapfrogging Apple while the Chinese local brands are coming close to Samsung but at less than 40% price. Meanwhile the superphone segment of the market becomes saturated.
This is even more important as coinciding with:
– Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the cloud’, July 20-29, 2013]
– GiONEE (金立), the emerging global competitor on the smartphone market [‘Experiencing the cloud’, July 22, 2013]
– Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation [‘Experiencing the cloud’, Aug 1, 2013]
– UPDATE Aug’13: Xiaomi $130 Hongmi superphone END MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [‘Experiencing the Cloud’, Dec 12, 2012; Aug 1, 2013]
Now the following things are coming in addition to that:
- [Samsung is] Leapfrogging Apple while regaining only some high-end SoC supply to it
- Chinese local brands are coming close to Samsung but at less than 40% price
- The superphone segment of the market becomes saturated
- Previous (pre-saturation) milestones according to Samsung
This will be the organization of the ‘DETAILS for the assesment of upcoming changes’ part of this post.
To appreciate the real significance of the sudden change characterized above let’s first get acquainted with the current state of the lead market as described in China Report: Device and App Trends in the #1 Mobile Market [by Mary Ellen Gordon on Flurry Blog, July 23, 2013]
Smartphones and tablets have gone from being the latest gadgets for relatively affluent people in relatively affluent countries to ubiquitous devices in mainstream use in many countries around the world. In fact, as we reported in February of this year China surpassed the US to become the country with the largest installed base of connected devices as measured by Flurry Analytics. As we also reported, a second wave of countries around the world is now experiencing the type of growth mobile pioneer countries experienced previously. For example, the mobile markets in the BRIC countries are now all growing faster than the mobile markets in the U.S., U.K., and South Korea.
Knowing that the landscape is constantly shifting, we are beginning a series of blog posts reporting on the use of smartphones, tablets, and apps in particular countries and geographic regions around the world. Given China’s world-leading installed base and considering the China Joy conference (China’s largest digital conference) is this week we thought we would begin there.
In June of this year Flurry Analytics measured 261,333,271 active smartphones and tablets in China. That represented a whopping 24% of the entire worldwide connected device installed base measured by Flurry. The chart below documents the growth in the installed base. The left axis and blue line show China’s growth over the years. The right axis and red line show growth in the world as a whole (including China) a basis of comparison. As can be seen from the gap between the two lines growing through 2010 and much of 2011, growth in smartphones and tablets in China lagged the world as a whole through that period. But starting toward the end of 2011, the installed base in China began a period of exponential growth. During this period it surpassed the growth rate for the world as a whole, as shown by the blue line catching the red line in the graph. We expect China to maintain its leadership (in terms of active installed base) for the foreseeable future because device penetration rate is still relatively low and much opportunity remains, as we reported in a previous post.
Xiaomi Is A Local Manufacturer To Watch
Examining a random sample of 18,310 of the devices in our system in China that run iOS or Android apps revealed that Apple and Samsung are the top two device manufacturers, as they are most everywhere. China’s own Xiaomi was a strong third, with a 6% share of the market, ahead of HTC, Lenovo and a multitude of others. As we noted in a previous post, Xiaomi has been successful in accumulating a large number of active users for each device model it releases. Worldwide, only Apple, Amazon, and Samsung have more active users for each device model released.
It will be interesting to see if Xiaomi can continue to gain share in China – possibly by mopping up share from smaller manufacturers of Android devices – and also if they can begin making gains in other markets outside of China to become more of a global player. With rumors of a Xiaomi tablet circulating, we will also be watching to see if their entry into the tablet market will increase the use of Android tablets in China. Currently 21% of the iOS devices in our randomly drawn sample were tablets compared to only 4% of the Android devices.
Chinese Users Over Index in Reading, Utility, Productivity
In looking at how Chinese people use their connected devices we see similarities and differences compared to the rest of the world. As a general rule worldwide, games dominate time spent in apps measured by Flurry Analytics, and China is no exception. On average, Chinese owners of iOS devices spent 47% of their app in games. The percentage of app time devoted to games was even greater for Android at 56%.
Smartphones and tablets are not just about fun and games in China. Compared to iOS device owners elsewhere, the average time Chinese owners spend using Books, Newsstand, Utility, and Productivity apps is greater than the rest of the world (1.8x, 1.7x, 2.3x, and 2.1x respectively). On average Chinese owners of Android devices spend more than seven times as much time in Finance apps (7.4x) than Android owners elsewhere spend in Finance apps, but they also spend more time in Entertainment apps (1.7x).
Will China’s Exponential Growth Change The Device And App Markets?
It will be interesting to see how China now having leadership in terms of its installed base will impact the device and app markets elsewhere. Given Xiaomi’s success at building a large number of users for each model it releases, it might try to add further scale by expanding internationally – particularly to the other rapidly-growing BRIC markets where brand preferences are not already well-entrenched.
Within China itself, Chinese competitors may have an even greater advantage in the app market since cultural influences and differences are likely to be even more important in the app market than in the device market. There are already strong Chinese app companies such as Baidu and Tencent and clusters of app developers emerging in places like Chengdu. At first they are likely to concentrate on apps for the large local market, but that may eventually lead to growing app exports. For example, the fact that Chinese consumers over-index on some more work and educational-oriented apps may encourage Chinese developers to focus on those areas and innovate, and that could lead to creation of apps that end up being adopted elsewhere in the world. We’re looking forward to discovering what app is to China what Angry Birds was to Finland.
And it is also important to understand that as far as the current situation is concerned Samsung’s China magic upstages Apple [Reuters TV, July 25, 2013]
Insight: How Samsung is beating Apple in China [Reuters, July 26, 2013]
Apple Chief Executive Tim Cook believes that “over the arc of time” China is a huge opportunity for his pathbreaking company. But time looks to be on the side of rival Samsung Electronics Co Ltd, which has been around far longer and penetrated much deeper into the world’s most populous country.
Apple Inc this week said its revenue in Greater China, which also includes Hong Kong and Taiwan, slumped 43 percent to $4.65 billion from the previous quarter. That was also 14 percent lower from the year-ago quarter. Sales were weighed down by a sharp drop in revenues from Hong Kong. “It’s not totally clear why that occurred,” Cook said on a conference call with analysts.
Neither is it totally clear what Apple’s strategy is to deal with Samsung – not to mention a host of smaller, nimbler Chinese challengers.
Today, in the war for what both sides acknowledge is the 21st century’s most important market, Samsung is whipping its American rival. The South Korean giant now has a 19 percent share of the $80 billion smartphone market in China, a market expected to surge to $117 billion by 2017, according to International Data Corp (IDC). That’s 10 percentage points ahead of Apple, which has fallen to 5th in terms of China market share.
Cook said Apple planned to double the number of its retail stores over the next two years – it currently has 8 flagship stores in China and 3 in Hong Kong. But, he added, Apple will invest in distribution “very cautiously because we want to do it with great quality.”
Samsung, with a longer history in China, now has three times the number of retail stores as Apple, and has been more aggressive in courting consumers and creating partnerships with phone operators. It also appears to be in better position, over an arc of time, to fend off the growing assault of homegrown competitors such as Lenovo Group Ltd, Huawei Technologies Co Ltd and ZTE Corp, former company executives, analysts and industry sources say.
Apple declined requests for comment for this article.
VARIED MODELS
Samsung’s history and corporate culture could hardly be more different than Apple’s, the iconic Silicon Valley start-up founded by Steve Jobs and Steve Wozniak in 1976. Lee Byung-Chull started Samsung in 1938 as a noodle and sugar maker. It grew over the decades into an industrial powerhouse, or chaebol as Koreans call the family owned conglomerates that dominate the nation’s economy and are run with military-like discipline.
Apple, by contrast, became the epitome of Californian cool, an image the company revels in. That hip image translates in China – its stores are routinely packed – but hasn’t been enough to overcome the more entrenched Samsung.
A stuffy electronics bazaar in the southern Chinese city of Shenzhen illustrates part of the reason why.
Samsung Galaxys and Apple iPhones of different generations sit side by side, glinting under bright display lights as vendors call out to get customers’ attention. With its varied models, Samsung smartphones outnumber iPhones at least four to one.
While Apple releases only one smartphone a year, priced at the premium end of the market, Samsung brings out multiple models annually with different specifications and at different price points in China.
And those models, analysts say, are loaded with features tailored specifically for the local market: apps such POCO.cn, the most popular photo sharing site in China, or the two slots for SIM cards (Apple offers one), which allows service from multiple cell carriers, either at home or abroad.
“The Chinese just love features. They want their phone to have 50 different things that they’re never going to use,” said Michael Clendenin, managing director of technology consultancy RedTech Advisors. “Apple just doesn’t play that game. Unfortunately, if you want to hit the mainstream market in China, and you want a lot of market share percentage points, you have to offer the Swiss army knife of cellphones.”
“SETTING THE PACE”
Analysts believe Samsung’s increasing strength in China is a critical reason behind its rival’s possible intention to introduce globally a new and cheaper iPhone model, as well as one with bigger screens – a staple of Samsung’s offerings.
Said a Samsung executive with experience in China: “We definitely think we’re setting the pace there. They are having to respond to us.”
Most audaciously, Samsung has gone after Apple not simply by offering lower priced smartphones, but by attacking its rival directly in the pricier end of the market. “We put a lot of emphasis on the high end market in China,” co-CEO J.K. Shin told Reuters in an interview.
Samsung launched a China-only luxury smartphone together with China Telecom marketed by actor Jackie Chan that retails for about 12,000 yuan ($2,000). The flip phone, named “heart to the world,” is encased in a slim black and rose gold metal body. The sleek look – called “da qi” (elegantly grand) – is coveted by Chinese when they shop for cars, sofas or phones.
“There are a lot of ‘VVIP’s’ in China, and for them we launched luxury phones promoted by Jackie Chan. This helps target niche customers and build brand equity,” said Lee Young-hee, executive vice president of Samsung’s mobile business.
While Samsung won’t sell millions of these smartphones, the creation of the phone in conjunction with a carrier reinforces Samsung’s willingness to go local – and tap into niche markets.
“The key point is that Samsung consistently adapts to the local market,” said TZ Wong, a Singapore-based technology analyst with IDC.
Apple’s latest mobile operating system offers links to popular Chinese applications like Sina’s microblogging platform Weibo, but the application itself must be downloaded onto the phone. On all of Samsung’s entries, it’s already there.
“People know intellectually that Samsung is from Korea, but when it comes to the messaging there is always a local face,” Wong said.
RETAIL PRESENCE
Samsung opened its first office in China in 1985 in Beijing – an era in which it was all but inconceivable that Apple and Samsung would end up in one of the world’s most intense corporate grudge matches. Like other South Korean chaebols, Samsung was a first mover in China, using the market primarily as a base to produce electronics for the world.
In contrast, Apple’s big push in China came only recently, with the advent of the smartphone age roughly five years ago.
The early entry gave Samsung an undeniable edge, and it adapted fast to a rapidly changing environment. By the mid-1990s, with the economy booming, Samsung made the strategic decision to treat the Chinese market not just as a production base, but to start marketing to China higher-priced electronics, said Nomura researcher Choi Chang-hee, who wrote a history of Samsung’s experience in China.
That shift has meant Samsung’s retail presence in China far outstrips Apple’s. Aside from selling via the distribution outlets of the three major telecom carriers, Samsung also has a strong retail presence through its partners Gome Electrical Appliances and Suning Commerce Group, as well as its own “Experience” stores and small retailers all over the country.
Apple works through the same channels, but its relatively late entry means it has a significantly smaller presence. Samsung, for example, has more than 200 official distributors and resellers in Guangzhou province, while Apple lists 95.
Over the last two decades, Samsung has also taken pains to build relationships with Chinese government officials and -perhaps more critically – the three major telecom carriers.
The notion of the importance of connections – or “guanxi” – in China is occasionally overrated in business. Not, according to Samsung’s Shin, in this case. “It’s our core policy to keep friendly relationships with the operators,” he said. In China, each carrier uses a different technology and that requires Samsung “to tweak our smartphones to their request.”
“It’s not easy,” Shin said, “but we do this to be more operator friendly.”
Contrast that with the ongoing negotiations Apple has had with China Mobile, the largest cellphone operator. For years the two sides have been unable to come to an agreement on revenue sharing, effectively precluding Apple from hundreds of millions of potential customers.
SCRUTINY FROM THE TOP
Samsung’s reach extends higher than just the CEOs of the top state-owned telecom companies. Top executives have met each of the last several Chinese leaders, most recently Xi Jinping, who spent time in April with vice chairman Jay Y. Lee, son of K.H. Lee, Samsung Electronics chairman.
“What surprised me most,” said Lee later, “was that they (Chinese leadership) know very well about Samsung. They even have a group studying us.”
The Chinese government has also made clear it’s well aware of Apple – though not always in a good way. In April, state media bashed Apple for its “arrogance,” protesting among other things that its current 1-year service warranty was insufficient. Apple initially dismissed those criticisms, but Cook later apologized to Chinese consumers.
Samsung’s success in China has its roots, one former executive said, in a previous obsession for the company: its desire not to replicate the mistakes made by Japanese rivals.
“Samsung spent a lot of time benchmarking Sony, Toshiba and Panasonic,” said Mark Newman, who spent six years in Samsung’s global strategy group and is now an industry analyst at Sanford C. Bernstein in Hong Kong.
“One of the things that came out of that is the realization that the insular approach has its drawbacks, and so Samsung has made an effort over the last 10 years to be much more global.”
This strategy of decentralization is plainly evident in China, he said, home now to more Samsung employees than any country outside South Korea.
FIGHTING HIGH AND LOW
Samsung now leads in both low-end and high-end segments in China, according to IDC, and its logic of going after both ends of the market is straightforward. In China, where the average wage is roughly $640 per month, many users looking to upgrade from feature phones to smartphones cannot afford Apple.
By bracketing the market with multiple models, Samsung can breed deep relationships with customers, many of whom, market research shows, trade up to more expensive models as they get older. Playing high and low also positions Samsung to fend off the intensifying competition from Chinese firms such as Lenovo and Huawei and literally hundreds of smaller local players.
“That’s where the next battle for Samsung will be fought,” said Newman. “We’ll have to see if Apple does introduce a new, cheaper model for China – and the world.”
DETAILS for the assesment of upcoming changes
1. Leapfrogging Apple while regaining only some high-end SoC supply to it:
Samsung sells 76 mln smartphones in Q2, boosting market share-report [Reuters, July 26, 2013]
Samsung Electronics Co Ltd sold 76 million smartphones in the second quarter, expanding its market share to 33.1 percent, Strategy Analytics said on Friday.
Overall, the global smartphone market grew 47 percent to a record 229.6 million, the research firm said.
Second-ranked Apple Inc saw its market share shrink to 13.6 percent after selling 31.2 million iPhones, as smaller rivals such as LG Electronics Inc, ZTE Corp and Huawei Technologies Co Ltd seized larger slices.
Strategy Analytics: Samsung Becomes World’s Most Profitable Handset Vendor in Q2 2013 [PRNewswire, July 26, 2013]
According to the latest research from Strategy Analytics, Samsung became the world’s most profitable handset vendor in Q2 2013. Apple slipped into second position, as margins have been hit by lackluster iPhone 5 volumes and tougher competition in China.
Neil Shah, Senior Analyst at Strategy Analytics, said, “We estimate Samsung’s operating profit for its handset division stood at US$5.2 billion [61% of the overall, see below] in the second quarter of 2013. Samsung overtook Apple for the first time, which recorded an estimated iPhone operating profit of US$4.6 billion. With strong volumes, high wholesale prices and tight cost controls, Samsung has finally succeeded in becoming the handset industry’s largest and most profitable vendor.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Apple’s reign as the world’s most profitable handset vendor lasted almost four years, from Q3 2009 to Q1 2013. Apple’s profit margin for its handset division has been fading recently due to lackluster iPhone 5 volumes and tougher competition from rivals. Samsung is performing well in the US market, while Huawei, ZTE and other local brands are growing vigorously in China. Apple is now under intense pressure to launch more iPhone models at cheaper price-points or with larger screens to fend off the surging competition and recapture lost profits in the second half of 2013.”
Exhibit 1: Global Handset Operating Profits in Q2 2013 [1]
Global Handset Operating Profits (US$ Billions)
Q2 ’13
Samsung
$5.2
Apple
$4.6
Source: Strategy Analytics
The full report, Samsung Becomes World’s Most Profitable Handset Vendor in Q2 2013, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/cr7fhmb.
But: while handset revenue was up by 9% the operating profit for handsets and network products together were down by 3%. Considering that 97.3% of the IM (IT & Mobile Communications) revenue is for handsets that essentially means a similar operating profit drop of ~3% for handsets alone. Note as well that while the margin was 17.7% a year ago (in 2Q ’12) now (in 2Q ‘13) it was the same 17.7%, so with that 3% drop there was no fundamental problem (yet).
From: Earnings Release Q2 2013, Samsung Electronics, July 2013 presentation [July 26, 2013]
Samsung explains that by “marginal profit decline due to increased costs of new product launches, R&D and retail channels investments, etc.” as you could see below:
Fundamental problem could well be with the market share outlook, as neither for 2Q ‘13, nor for the outlook market share was talked about at all.
Samsung Electronics Announces Earnings for Q2 in 2013 [press release, July 26, 2013]
Samsung Electronics Co., Ltd. today announced revenues of 57.46 trillion won [$51.6B] on a consolidated basis for the second quarter ended June 30, 2013, a 9-percent increase from the previous quarter. Consolidated operating profit for the quarter reached 9.53 trillion won [$8.53B, ~61% of which is estimated for its handset division, see above], representing a 9-percent increase on quarter, while consolidated net profit for the same quarter was 7.77 trillion won [$6.98B].
In its earnings guidance disclosed on July 5, Samsung estimated second quarter consolidated revenues would reach approximately 57 trillion won [$51.2B] with consolidated operating profit of approximately 9.5 trillion won [$8.53B].
Samsung Regains Its Biggest Client Apple [The Korea Economic Daily, July 15, 2013]
Samsung Electronics will supply mobile application processor (AP) to Apple Inc. from 2015. The mobile AP is a brain of Apple’s iPhone. Samsung Electronics will supply 14 nano A9 chips that will be used for Apple’s iPhone 7.
Samsung Electronics had supplied the AP to Apple since 2007 but lost the contract to supply 20 nano AP A8 chips [for iPhone6] to Apple to Taiwan’s TSMC last year when it was engaged in patent disputes with Apple. Samsung Electronics developed state-of-the-art 14 nano models ahead of its rival TSMC, regaining the order from Apple.
According to industry sources on July 14, Samsung Electronics signed an agreement with Apple to supply the next-generation AP that it will produce in 2015. The AP that will be produced using 14 nano FinFET technology is mounted on Apple’s iPhone 7 to be released in the second half of 2015.
Since its relations with Samsung Electronics worsened due to patent disputes, Apple has refrained from using Samsung parts since the second half of last year. Apple excluded Samsung memory chips, including mobile DRAMs, from iPhone 5 that it released in September 2012. Apple also decided to procure iPhone 6 APs from TSMC, the world’s No. 1 foundry company.
TSMC reaches deal with Apple to supply 20nm, 16nm and 10nm chips, sources claim [DIGITIMES, June 24, 2013]
Taiwan Semiconductor Manufacturing Company (TSMC) and its IC design service partner Global UniChip have secured a three-year agreement with Apple to supply foundry services for the next A-series chips built using 20nm, 16nm and 10nm process nodes, according to industry sources.
In response, both TSMC and Global Unichip said they do not comment on customer orders and statuses.
TSMC will start to manufacture Apple’s A8 chips in small volume in July 2013, and substantially ramp up its 20nm production capacity after December, the sources revealed. The foundry will complete installing a batch of new 20nm fab equipment, which is capable of processing 50,000 wafers, in the first quarter of 2014, the sources said.
A portion of the upcoming production capacity, estimated at 20,000 wafers, can later be upgraded to process wafers used to build 16nm chips, the sources continued. TSMC is scheduled to volume produce the Apple A9 and A9X processors starting the end of third-quarter 2014, the sources said.
The upcoming Apple A8 processor will be found in a new iPhone [iPhone 6] slated for release in early 2014, and the A9/A9X chips will be used in the newer-generation iPhone and iPad products, the sources claimed.
The sources did not identify whether TSMC will be the sole supplier of these Apple-designed chips.
TSMC’s phase-4, -5 and -6 facilities of Fab 14, its 12-inch fab located in southern Taiwan, will be dedicated to making Apple’s A-series processors, the sources further noted. The foundry will initially allocate a capacity of 6,000-10,000 12-inch wafers for the manufacture of those chips, and output will rise gradually starting 2014, the sources said.
TSMC chairman and CEO Morris Chang remarked previously that the foundry’s 16nm FinFET process would enter mass production in less than one year after ramping up production of 20nm chips. Risk production for its 20nm process kicked off in the first quarter of 2013.
Samsung Electronics is the Biggest Beneficiary of LTE-A [Korea IT News, July 15, 2013]
Samsung Electronics has emerged as the biggest beneficiary of the commercialization of LTE-A services by all of the three South Korean telecom operators. This is because the Samsung Galaxy S4 LTE-A is the only LTE-A smartphone put on the market at the moment. Thus, sales of the Galaxy S4 LTE-A has a good chance of making up for slower than expected domestic sales of the Galaxy S4. LG Electronics and Pantech plan to launch their LTE-A smartphones sometime next month.
150,000 Galaxy S4 LTE-A smartphones were activated in 14 days with SK Telecom alone. In other words, an average of 10,000 Galaxy S4 LTE-A smartphones went into service a day. Sales of the Galaxy S4 LTE-A is much faster than the Galaxy S4, propped up by Samsung-SK Telecom joint marketing campaigns and growing expectations of LTE-A’s twice faster speeds [LTE=75Mbps –> LTE-A=150Mbps] than LTE.
Sales of the Galaxy S4 LTE-A is projected to surge in the weeks to come since LG and Pantech’s LTE-A smartphones are scheduled to come out as early as next month.
The world’s first LTE-A [SK telecom YouTube channel, June 25, 2013]
More information:
– SK Telecom Launches World`s First LTE-Advanced Network [press release, June 26, 2013]
– World’s First Mobile Device with LTE Advanced Carrier Aggregation Powered by the Qualcomm® Snapdragon™ 800 Processor [OnQ Blog, June 26, 2013]
– Qualcomm Snapdragon 800 Processors Power World’s First LTE-Advanced Smartphone [press release, June 26, 2013]
– Samsung LTE Leadership and Future-Focused Innovation Produces World’s First LTE-Advanced Smartphone [press release, June 26, 2013]![]()
From: 25 things my new Android phone does that makes my iPhone feel like it comes from the 1990s [ZDNet, July 11, 2013]
A few weeks ago, I told you about my plans to ditch my old iPhone 4S and get a brand-new Samsung S4 Android phone. Well, a few days later, I did just that.
- You can replace the battery
- You can add an memory card to your phone
- You can replace the back cover
- It supports wireless inductive charging without a bulky sled
- Wonder-of-wonders: you can actually plug a USB cable into it and drag and drop files from your computer
- It’s got a full 1080p HD display
- You don’t have to use iTunes
- You can completely replace your launcher
- Your home screen can be alive
- You can replace your unlock screen with a customized version
- It’s a frickin’ tricorder
- It supports near field communications (NFC)
- It has an IR emitter
- You can turn your phone into a stealthy TV-B-Gone
- The thing senses hand gestures above it
- It watches your eyes
- It has a 13 megapixel camera
- Its camera can remove objects that don’t belong in the image
- Its camera can take multiple images and composite them together automatically
- You can install apps from a browser on your PC
- It can show two apps on-screen at once
- You can automate almost everything
- When you buy something on the Google Play store, you get an email receipt within minutes, not weeks
- It integrates (mostly) nicely with Google Voice
- You can have a new hobby (whether you want it or not)
- Samsung Galaxy S4 GT-I9500 [16GB] Factory Unlocked: $618 on Amazon ($700 list)
– Exynos 5 Octa 5410 SoC with 2GB RAM
– Quad-core 1.6 GHz Cortex-A15 & quad-core 1.2 GHz Cortex-A7 CPU with tri-core 533MHz PowerVR SGX544 GPU - Samsung Galaxy S4 GT-I9505 16GB 4G/LTE Factory Unlocked: $611 on Amazon($999 list)
– Snapdragon 600 SoC with 2GB RAM
– Quad-core 1.9GHz Krait 300 CPU with 450MHz Adreno 320 GPU
2. Chinese local brands are coming close to Samsung but at less than 40% price
Let’s take Jiayu* quad-core smartphone offerings as of July 15, 2013 in China (as they are the price leaders among the MT6589/MT6589T-based devices in China):
– Jiayu G3 Quad Edition (G3s) is from $110 in retail shops throughout the country
(Note that this price is even lower than the spec-wise similar Xiaomi $130 Hongmi superphone.)
– Jiayu G4 Standard (on sale for $155 (thin) and $163 (thick) list price since April 10) now with summer offer is from $130 in retail shops throughout the country
– 1.5GHz Jiayu G4 Advanced (G4s) is $216 since July 6 with 7 working days delivery
– 1.5GHz Jiayu G4 thin version is $160 since July 13 with not later than July 24 delivery
* About Jiayu (佳域)
Baoji Jiayuyutong Electronic Co., Ltd was established in April 2009, is one of the high-tech enterprises, committed to the mobile communication product, research and development, manufacturing, sales and service. The company has more than 800 employees, including more than 30 R & D personnel and 60 engineering and technical people. At present, the company has 10 complete product lines, 2 laboratory rooms, a variety of advanced testing equipment.
Brand interpretation: “good domain”, the Chinese word for pioneering domestic smart phone “Best of the Realm”; “JIAYU” to “good domain” Chinese spelling.
Jiayu G3S quick review [nikchris69 YouTube channel, July 13, 2013]
Jiayu Store links: Jiayu S1, Jiayu G4 and Jiayu G3s (other link: Mobile Dad, July 13)![]()
Update: JiaYu S1 CNC machining process [Gizchina YouTube channel, Aug 6, 2013]
Yiayu S1 (see above) at 1.7GHz is on par with Samsung Galaxy S4 in performance:![]()
according to the Antutu benchmark results at http://www.jiayu-store.com/blog/
Update: JiaYu S1 wireless charging demo Video [Gizchina YouTube channel, Aug 6, 2013]
JiaYu G4 Hands On [Gizchina YouTube channel, May 13, 2013]
3. The superphone segment of the market becomes saturated:
Smartphone slowdown could spell trouble in Taiwan [Reuters TV YouTube channel, July 9, 2013]
Samsung’s smartphone champ braves a tough crowd [Reuters TV YouTube channel, July 4, 2013]
Samsung Confronts Saturated Smartphone Market [Bloomberg YouTube channel, July 5, 2013]
Has Apple lost its cool factor? [CNNInternational YouTube channel, June 10, 2013]
China smartphone aims to rival Apple [Financial Times YouTube channel, Jun 25, 2013]
China’s Huawei launches world’s slimmest smartphone [AFP YouTube channel, June 18, 2013]
Huawei Ascend P6 — 2-Minute Encounter [HuaweiDeviceCo YouTube, June 18, 2013]
The rise of Chinese smartphones [CNN YouTube channel, May 30, 2013]
Google and Motorola’s Moto X (hands-on) [The Verge YouTube channel, Aug 1, 2013]
More information:
– Moto X. All Yours. [The Official Motorola Blog, Aug 1, 2013]
– Motorola Moto X vs. Samsung Galaxy S4 [Gizmag, Aug 2, 2013]
– 16GB Motorola Moto X to cost $575 SIM-free [GSMarena.com, Aug 2, 2013]
Motorola Moto X was unveiled yesterday and the smartphone will soon be available from the top 5 carriers in the USA. The 16 GB variant of the Moto X is priced at $200 and the 32 GB unit costs you $250 with a two-year contract.
At the announcement event Motorola did not announce the pricing details of the SIM-free editions, but they are no longer a mystery as AT&T has confirmed the pricing of the device without a contract. At launch, the 16 GB model of the Moto X will cost you $575, while the 32 GB is priced at $629.
Moto X – Motomaker [motorola YouTube channel, Aug 1, 2013]
BBC News – Can Moto X revive Motorola’s fortunes? [BBCWorldNewsWatch YouTube channel, May 30, 2013]
Moto X Phone release date, news and rumours [TechRadar YouTube channel, July 2, 2013] “could be landing in installs in October”, and “to undercut the big players of the market such as the Samsung Galaxy S4 and the HTC One –meaning we might see some very competitive pricing”
From: Samsung Electronics 2Q13 review: Fading growth momentum vs improving valuations [The Korea Economic Daily, July 8, 2013]
Samsung Electronics (Samsung) announced 2Q13 preliminary sales of W57trn [$51B] and OP of W9.5trn [$8.5B], a record quarterly high. However, OP fell short of the consensus (W10.2trn) by 6.5% and our estimate (W10trn) by 5%. Despite strong memory prices due to supply shortages and higher OLED sales and margins, OP disappointed on lower smartphone ASP and IM margins due to increased marketing costs.
As the growth of the smartphone market slows due to commoditization, concerns are mounting over eroding ASP and margins. In fact, we estimate OP at the IM division eroded from W6.51trn with an OPM of 19.8% in 1Q13 to W6.23trn [$5.6B] with an OPM of 18.4%. Considering Apple lawsuit provisions were booked in 1Q13, the effective decline in OPM is over 3% as sales of the Galaxy S3 and Note 2 deteriorated.
We revise down our earnings forecasts to reflect lower handset OPM. Specifically, we estimate 3Q13 OP at W10.1trn [$9B] (previously W11.0trn) and full-year 2013 OP at W38.1trn [$34.2B] (previously W40.3trn). We cut Galaxy S4 3Q13 sales to 20mn units (previously 23mn) to reflect the poor sales; however, we maintain OP and OPM at 2Q13 levels given the global launch of the Galaxy S4 Mini and Note 3.
*Source: Korea Investment & Securities Co.
From: Galaxy S4, 20 million sales in just two months … 40 days faster than the previous [ChosunBiz, July 3, 2013] as traslated from Korean by Google and Bing with manual edits
Samsung Electronics (005930) launched the Galaxy S4 20 million sales in two months (on the carrier supply basis) of the fastest selling Samsung smartphones ever, according to industry.
The Galaxy S4 was released only two months ago by the end of June, and the carrier supply sales exceeded 20 million.
When this morning president JK Shin of Samsung Mobile met with reporters in Samsung Electronics Seocho building in response to a question whether the amount of Galaxy S4 sales would be 20 million he told “You know, there are”, and this is a 20 million breakthrough.
Since the official launch of the Galaxy S4 on the 26th of April in 60 countries 4 million were sold in just five days, then went on to sell 10 million units in a month.
… On the other hand a Samsung official said, “as regards the Galaxy S4 sales numbers there is no answer”.
From: Analyst: Samsung Galaxy S4 Sales vs. Apple iPhone 5 Sales [Wall St. Cheat Sheet, July 7, 2013]
Although the Galaxy S4 has sold faster than any other Samsung device, it appears that it still couldn’t surpass the sales rate for the iPhone 5. Citing the slowing demand for the Galaxy S4, a mid-June report from J.P. Morgan lowered the 2013 earnings estimate for Samsung by 9 percent. After the report was released, Samsung lost $12.4 billion in market capitalization, falling to $187.8 billion.
Samsung analysts ask hard questions as S4 marketing charm wears off [Reuters, June 16, 2013]
(Reuters) – Analysts fell under Samsung Electronics Co Ltd’s marketing spell when they made what they now admit were hopelessly optimistic forecasts for its smartphone sales.
Samsung’s huge share of the high-end smartphone market also persuaded some analysts to downplay industry data pointing to a fast-saturating segment, a reality that is already eating into sales of Apple Inc’s iPhone 5.
Woori Investment & Securities, one of South Korea’s largest securities firms, cut its outlook for Samsung’s earnings and target share price on June 5. It was the first to adjust its view.
A massive wave of downgrades has since followed, with forecasters including JPMorgan, Morgan Stanley and Goldman Sachs taking a harder look at their assumptions of how well the S4, Samsung’s latest Galaxy smartphone, would actually do.
Sales estimates for the S4 were slashed by as much as 30 percent, stirring investor concerns over Samsung’s mobile devices division – the company’s biggest profit generator.
Investors in the South Korean IT giant have paid dearly. Samsung lost nearly $20 billion in market value in a week as shares plunged following the downgrades.
“I’d say most forecasters including myself had this conviction that they’ll outperform again – because it’s Samsung,” said Byun Hanjoon, an analyst at KB Investment & Securities. “They had beaten expectations before, which led many to believe they are bound to excel again with the S4.”
The S4 sold 10 million sets in just one month of its debut in late April, outperforming its predecessor, the S3.
Yet analysts now say the high-end smartphone segment is slowing, citing lacklustre prospects in Europe and South Korea in particular.
The S4, in reality, also lacks any real wow factor, they say.
“The Street, including Goldman Sachs, admittedly extrapolated the first-quarter earnings momentum through the year,” Goldman Sachs analyst Michael Bang said in a report. “This resulted in very optimistic earnings expectations.”
Most analysts have reduced their estimates for S4 shipments to around 7 million units a month from their previous average expectation of 10 million.
Bank of America Merrill Lynch has lowered its S4 sales estimate for this year by 5 million to 65 million units.
Some analysts say a loss in potential sales of 5 million S4 units would cut around $1 billion of Samsung’s operating profit.
“S4 sales are solid. It’s just that some analysts had higher expectations and then they lowered them,” J.K. Shin, head of Samsung’s mobile devices division, told reporters last week.
Over the past month, 17 out of 43 analysts have downgraded their earnings estimates for Samsung, leading to a 0.6 percent drop in their average forecast for the company’s April-to-June earnings to 10.4 trillion won ($9 billion), according to Thomson Reuters StarMine.
The lowered forecast, however, would still be a quarterly record.
Many analysts say weaker-than-expected S4 sales will not necessarily stop Samsung from posting record quarterly profits. The company has diversified into many segments of the smartphone market, Merrill Lynch says.
MID-TIER PHONES
Still, the scale of the downgrades has cast a shadow on Samsung’s dominance in the $250 billion smartphone market.
Doing it no favour, Chinese rivals are aggressively growing their market share, aided by strong sales of mid-tier models – a segment in which Samsung has relatively weak positioning, according to analysts.
The mid-tier segment accounted for less than 15 percent of Samsung’s total shipments last year.
Analysts say Samsung has to focus on this lower tier in the medium term.
The high-end segment is losing momentum, with manufacturers struggling to differentiate themselves and consumers calling for a leap in innovation, they say.
To be sure, Samsung has not sat idle.
It has gradually expanded its offerings. Among four varieties of the S4 introduced in recent weeks, there was one stripped-down version called the Galaxy Mini.
By comparison, Apple has had no new offerings since the iPhone 5 hit the market in September last year.
Samsung bulls are also pinning their hopes on product launches later this year including the Galaxy Note 3, a phone-tablet hybrid.
Some analysts say conservative forecasts will prevail.
“Expectations for innovation have been lowered, and I don’t think there’ll be as much buzz surrounding new product launches as it used to be,” said Byun at KB.
Samsung’s stock, which slumped to a six-month low on Thursday, inched up 0.9 percent on Friday.
($1 = 1134.4000 Korean won)
(Reporting by Miyoung Kim; Editing by Ryan Woo)
Samsung GALAXY S4 Hits 10 Million Milestone in First Month [Samsung Mobile Press, May 23, 2013]
Samsung Electronics Co., Ltd. today announced that global channel sales of its GALAXY S4, a life companion for a richer, fuller, simpler life, has surpassed 10 million units sold in less than one month after its commercial debut. Launched globally on April 27, the phone is estimated to be selling at a rate of four units per second.
The GALAXY S4 sets a new record for Samsung, generating sales quicker than any of its predecessors. Sales of the GALAXY S III reached the 10-million mark 50 days after its launch in 2012, while the GALAXY S II took five months and the GALAXY S seven months to reach the same milestone.
“On behalf of Samsung, I would like to thank the millions of customers around the world who have chosen the Samsung GALAXY S4. At Samsung we’ll continue to pursue innovation inspired by and for people,” said JK Shin, CEO and President of the IT & Mobile Communications Division at Samsung Electronics.
The GALAXY S4 was developed to enhance the meaningful moments in our lives through its innovative features and superior hardware. It has the world’s first Full HD Super AMOLED display that showcases images at their very best on a 5-inch screen with 441ppi. Equipped with a powerful rear 13MP camera, the GALAXY S4 also boasts a Dual Camera function that allows simultaneous use of both front and rear cameras. The GALAXY S4’s new and innovative software features include Air View and Air Gesture for effortless tasks, while it also keeps users up-to-date with information about their health and wellbeing using S Health.
Samsung GALAXY S4 is available in more than 110 countries and will gradually be rolled out to a total of 155 countries in cooperation with 327 partners.
Samsung is planning to introduce more color variations to meet various consumer tastes and preferences. In addition to the currently available Black Mist and White Forest, new color iterations will be added this summer, including Blue Arctic and Red Aurora, followed by Purple Mirage and Brown Autumn.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation.
** Availability of colors will vary depending on the country and carrier/retailer.
Is Samsung’s Growth at the Expense of Apple? [Bloomberg YouTube channel, April 26, 2013]
4. Previous (pre-saturation) milestones according to
Samsung Mobile Press (with relevant video inserts from other sources):
See: Samsung GALAXY S II reaches 3 Million global sales [July 3, 2011]
From: Samsung GALAXY S II reaches new heights with 5 million global sales [July 28, 2011]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the Samsung GALAXY S II (Model: GT-I9100) has passed the 5 million global sales milestone.
The GALAXY S II is Samsung’s flagship smartphone device; a beautifully thin, (8.49mm) and lightweight dual-core smartphone that combines an unmatched Super AMOLED Plus viewing experience with incredible performance, all on Android – the world’s fastest-growing mobile operating system. The next generation smartphone also includes exclusive access to Samsung’s four new content and entertainment hubs, seamlessly integrated to provide instant access to music, games, e-reading and social networking services.
The 5 million mark has been reached in just 85 days, a rate which is 40 days faster than the original GALAXY S took to reach the same sales mark. This rate is set to accelerate as Samsung has just launched GALAXY S II in China, the world’s largest market.
…
From: Samsung GALAXY S II continues success reaching 10 Million in global sales [Sept 26, 2011]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the Samsung GALAXY S II (Model: GT-I9100) has achieved 10 million global channel sales, doubling from five million in just eight weeks.
The GALAXY S II is Samsung’s flagship smartphone device – a beautifully thin (8.49mm) and lightweight dual-core smartphone that combines an unmatched SuperAMOLED Plus viewing experience with powerful performance, all on Android, the world’s fastest-growing mobile operating system. The next generation smartphone also includes Samsung’s four content and entertainment hubs, seamlessly integrated to provide instant access to music, games, e-reading and social networking services.
Samsung celebrates 30 million global sales of GALAXY S and GALAXY S II [Oct 17, 2011]
Samsung Electronics Co., Ltd, a leading mobile handset provider, today announced that its Samsung GALAXY S and GALAXY SII smartphones have achieved a combined total of 30 million global sales.
GALAXY SII has set a new record for Samsung, generating more than 10 million sales – quicker than any device in Samsung’s history. The device also recently received five out of the total ten Mobile Choice Consumer Awards 2011 in the UK as well as 2011 Gadget Award for being chosen as the best smartphone of the year by T3, confirming it as a run-away favorite smartphone with consumers this year. It continues to gain traction as Samsung’s flagship smartphone – a stylishly designed, slim and ultra-portable device combining an unrivalled viewing experience with powerful dual-core processor performance.
Launched in 2010, Samsung GALAXY S reached almost 20 million unit sales, making it the highest-selling mobile device in Samsung’s portfolio to date, and another record-breaker for the company and the mobile market.
Since launching to high critical acclaim two years ago, the GALAXY S range has continued to gain popularity among consumers and propelled the GALAXY brand to one of the most recognized mobile brands in the world, with Samsung now the largest Android smartphone vendor and the second largest phone vendor overall worldwide (IDC).
“Since its launch only five months ago, GALAXY SII has seen tremendous sales success and garnered enthusiastic reviews from consumers and mobile industry watchers across the globe. This is in addition to the continued sales momentum behind GALAXY S, which we launched at Mobile World Congress 2010 as continues to be a run-away success with consumers,” said JK Shin, President and Head of Samsung’s Mobile Communications Business.
“The phenomenal success of these smartphones once again demonstrates how the GALAXY S smartphones is setting the standard for smart mobile technology around the world.”
From: Samsung GALAXY S II awarded “Best Smartphone” by GSMA at Mobile World Congress 2012 [Feb 29, 2012]
This honor comes in recognition of the device’s powerful performance and overwhelming response from consumers. GALAXY S II, Samsung’s flagship smartphone, achieved worldwide sales of over 10 million units in only 5 months, quicker than any device in Samsung’s history and surpassed over 20 million sales in 10 months.
With SIII, Samsung makes smartphone duopoly official – Tech Tonic [Reuters TV YouTube channel, June 21, 2012]
From: Samsung GALAXY S III Reaches 20 Million Sales Milestone in Record Time [Sept 6, 2012]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the GALAXY S III smartphone has achieved 20 million unit sales in just 100 days since its debut in May 2012. As Samsung’s most successful smartphone to date, the GALAXY S III has set a new record, generating sales quicker than any of its predecessors.
From: The Samsung GALAXY S III achieves 30 million sales in five months [Nov 4, 2012]
Putting this number into perspective, during a similar selling period (150 days), the acclaimed GALAXY S II, launched in 2011, globally sold 10 million devices.
Now upgradable to Android™ 4.1 (Jelly Bean)*, the nature-inspired GALAXY S III is a revolutionary smartphone packed with intelligent features that make everyday life easier. Its expansive 4.8-inch HD Super AMOLED display lets users view multimedia and web content in brilliant color and clarity; and its camera understands human gestures to make using the phone incredibly natural and intuitive. A powerful hardware ensures blazing-fast performance and seamless multi-tasking.
…
* Availability and timing of the Jelly Bean upgrade will vary depending on the country and mobile carrier.
Samsung GALAXY S Series Surpasses 100 Million Unit Sales [Jan 14, 2013]
- Samsung has announced that global channel sales of the company’s flagship smartphone, GALAXY S III and its two predecessors GALAXY S and GALAXY S II have surpassed 100 million units sales as of January 13, 2013.
- Samsung GALAXY smartphones are intuitive and easy to use, display photos and videos on dazzling screens, and deliver a premium user experience with a design that is elegant and feels natural.
- The GALAXY S, has reached over 24 million global channel shipments, achieving 10 million of these during the first seven months after its launch in June 2010.
- Building on this success Samsung launched the GALAXY S II in April 2011. This smartphone reached around 40 million shipments, achieving 10 million global channel sales in just five months.
- In May 2012, Samsung unveiled the GALAXY S III – a smartphone designed for humans and inspired by nature. It revolutionized the user experience, and was critically acclaimed, achieving 20 million global channel sales in just 100 days – which made it Samsung’s fastest selling smartphone yet.
- GALAXY S III has now passed the mark of 40 million unit channel sales.
How Did Samsung Come to Rule Smartphones? [Bloomberg YouTube channel, March 14, 2013]
March 14 (Bloomberg) — Bloomberg West Editor-at-Large Cory Johnson examines how Samsung came to build its smartphone business as it takes aim at Apple’s iPhone with today’s launch of the Galaxy S4. He speaks on Bloomberg Television’s “In The Loop.” — Related Story: http://bloom.bg/ZNshKu — For more “In the Loop” videos: http://bloom.bg/LbOTQk
Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation
The branded superphone business is skyrocketing in China with news such as:
– GiONEE (金立), the emerging global competitor on the smartphone market [‘Experiencing the Cloud’, July 22, 2013]
– MIUI ROM 3.8.2 Update Highlights [MrMiui YouTube channel, Aug 1, 2013]
– UPDATE Aug’13: Xiaomi $130 Hongmi superphone END MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [‘Experiencing the Cloud’, Dec 12, 2012; Aug 1, 2013]
– XiaoMi Mi3 No Longer Feature Tegra 4, Launch Delays To September [GSMinsider, July 28, 2013]: “NVIDIA unable to fulfil the terms from XiaoMi and the Chinese firm had decided to end the discussion. The Chinese source mentioned that XiaoMi turns to Qualcomm after the partnership with NVIDIA failed.”
– New funding round values Xiaomi at $10bn [Shanghaiist, July 28, 2013]
– Tencent Holdings to invest US$2 billion in Xiaomi, says paper [DIGITIMES, July 25, 2013]
China-based Tencent Holdings, which runs one of the largest web portals in China, QQ.com, reportedly plans to commit an investment of US$2 billion into China-based smartphone vendor Xiaomi Technology, according to a Chinese-language Economic Daily News (EDN) report.
Tencent is likely to complete the planned investment in Xiaomi through one of its investment arms in Russia, Digital Sky Technologies, said the paper, quoting media reports in Hong Kong and China.
Neither Tencent nor Xiaomi has confirmed the reports.
Xiaomi shipped 7.03 million smartphones, valued at US$1.32 billion, in the first half of 2013, the paper quoted Xiaomi CEO Lei Jun as saying.
– Xiaomi sells over 7 million smartphones in 1H13 [DIGITIMES, July 16, 2013]
Xiaomi Technology sold 7.03 million own-brand smartphones in the first half of 2013, close to the 7.19 million units sold in 2012, according to the company.
Xiaomi recorded revenues of CNY13.27 billion (US$2.14 billion) for the first half of 2013, more than the CNY12.65 billion posted for 2012, the company indicated.
Xiaomi launched smartphones initially in the China market in August 2011, and in Taiwan and Hong Kong in the first half of 2013. As sales of existing Xiaomi smartphones will continue and new-generation models will be launched in August, Xiaomi said it is confident of reaching its target shipments of 15 million smartphones for 2013.
In addition to smartphones, Xiaomi has launched Xiaomi connected set-top boxes (STBs) and is likely to launch large-size LCD TVs and tablets for own-brand sale in the second half of 2013, the company indicated. Xiaomi smartphones are produced by Taiwan-based ODMs Inventec Appliances and Foxconn International Holdings (FIH), while Inventec Appliances additionally undertakes ODM production of Xiaomi STBs. Xiaomi may have Taiwan-based ODM Wistron produce TVs, and FIH tablets.
Two and a half months ago we had even the news that Meitu Kiss Released. Will It Be Another Xiaomi? (built specifically for ladies) [TechNode blog in China, May 16, 2013] having the following lead:
We once introduced how the photography-focused Meitu Kiss phone came into being and it is backed by Cai Wensheng, a legendary figure in China’s tech industry. Today it is officially released, together with MeituAir, the cross-platform photo management software.
With Android 4.2, quad-core MT6589 processor and 4.5-inch 1280 x 720 display and 8 mega-pixel front & rear camera, it’s priced at 2199 yuan (US$357)
and conclusion:
The strategy sounds the same with Xiaomi’s — to gain users with comparatively good-value-for-money smartphones, build ecosystem with software and make profits from consumer-facing paid services and business-facing offerings. As Xiaomi is backed by Lei Jun, another classic figure in China’ s tech sector, it is speculated the two companies would be direct competitor in near future. Also the same with Lei Jun, Mr. Cai has invested a variety of tech companies, from gaming to Weibo content marketing agencies, that would help provide Meitu Kiss with content and services.
So it is quite actual to have a look at the domestic premium brand situation in China:
The 10 most talked about products in the domestic mobile phone market of China in April 2013 and their main parameters (source: http://www.tqun.com/article-16949-2.html):
For the top 3 most innovative brands I’ve extended the table of main parameters coming next as follows (the source is the same: http://www.tqun.com/article-16949-2.html): ![]()
and prepared a table showing similar parameters about the market leading models:
Then here is and appraisal of the strengths of the most innovative Chinese domestic brands as of May 15, 2013 :
- 小米 Xiaomi
- 魅族 Meizu
- OPPO
- Chinese domestic brand expansion into the global market: the AndroidGuruz initiative from India
1. 小米 Xiaomi
Lei Jun: Xiaomi is Here to Stay [mobiSights, May 7, 2013, image insert from the same day MIUI News]
Lei Jun, founder and CEO of Chinese smartphone maker Xiaomi said he is determined to continue creating world-class phones, capable of competing with the global heavyweights at a fraction of the price.
“I admire giant companies like Huawei, Tencent, Sina and Alibaba, but I don’t want to create another Huawei, Tencent, Sina or Alibaba. My dream is to maintain my current company as a small one. (like a) small restaurant that people line up outside of to buy my products, and my friend will call me to reserve seats for them.” Jun said during a keynote address to the 2013 GMIC [Global Mobile Internet Conference] Beijing.
In late April, Xiaomi’s new smartphone, the Mi-2S 32GB sold out (200,000 units) in less than a minute after it went up for sale.
Lei went on to explain he bases Xiaomi’s business strategy on the examples set by two Chinese companies – Tong Ren Tang traditional medicine chain, which has a history of more than 300 years in China, and Hai Di Lao Hot Pot, which is famous for fast and friendly customer service.
Two of Tong Ren Tang’s business principles appeal to Lei Jun – its adherence to strict moral and quality baselines and its fair and reliable treatment of its employees.
Hai Di Lao’s exceptional customer service inspires Lei Jun, who said he wants his staff to communicate with their clients and customers as much as possible so that his company can pinpoint problems and get feedback from the users.
Despite criticism from many outside sources, Lei Jun said he will continue working towards perfecting Xiaomi’s business model and will keep striving towards the “perfect” smartphone.
The 3 years anniversary event:
[HD] 2013 Xiaomi Fans Carnival Full Official Presentation (Chinese & English Subtitles) [Xiaomi China YouTube channel, published April 19, recorded April 9, 2013]
See also: Xiaomi’s Third Founding Anniversary in Numbers [TechNode blog in China, April 9, 2013] from which some worthwhile excerpts are:
Lei Jun, co-founder and CEO, revealed that the company made 12.65 billion yuan [$2B] in pre-tax sales in 2012 with a total of 7.19 million Xiaomi phones sold (1.37 million were sold through China Unicom while the rest sold online). Mr. Lei said earlier that the net profit could be about USD 200 million and their sales goal for 2013 was 15 million Xiaomi phones. ( the presentation in Chinese)
MIUI, a custom Android ROM built in Xiaomi phones and available for download, announced earlier that its users surpassed 15 million. According to today’s release, the app store within MIUI has 20 thousand apps, with daily downloads reaching 3.5 million and the total exceeding 500 million; the game center, launched in last September, has 10 thousand games, with a total of 60 million downloads and one million each day; the MIUI theme designs have been downloaded for a total of 600 times and 3.5 million daily. All the mentioned categories have become MIUI’s revenue sources and we heard that the monthly income had become considerable [¥ 10M = $1.6M] earlier this year.
The cloud storage service, released about half a year ago, now is holding 300 million photos, two billion text messages. 6 million photos and 13 million are uploaded onto it daily. As for the number of users, Mr. Lei said “one to two million”.
…
It’s no secret that Lei Jun and his team want to make an iPhone-style business to have as many users as possible buy Xiaomi phones and accessories, and consume software and digital content there. The difference must be they don’t plan to make high profits from selling hardware — it helps gain users — but count on the MIUI platform as source of long-tail income. As for the future, you can’t see a lack of investments or talent happen to the company. How far can it go? Behold.
Xiaomi Phone 2S and 2A announced with MIUI v5, the former entering Hong Kong and Taiwan [engadget, April 9, 2013]
After selling 7.19 million phones in China last year, Xiaomi is now one step closer to world domination with a new device that’ll take it to new territories: the Xiaomi Phone 2S (or Mi-2S). As the name and look suggest, this is pretty much the same device as the 4.3-inch Xiaomi Phone 2, except it comes with Qualcomm’s newer Snapdragon 600 quad-core chip clocked at 1.7GHz, plus a beefed up camera of 13-megapixel resolution (with F2.2 aperture) on the 32GB model. The 16GB 2S, on the other hand, gets the same old 8-megapixel F2.0 imager. The rest of the hardware is the same old: 2GB RAM, 2,000mAH removable battery, 720p IPS display, dual-mic noise cancellation, 2-megapixel front-facing camera and WCDMA 850/1900/2100MHz radio (there’s also a CDMA version for China Telecom).
Unlike the previous launch, the 16GB flavor of this phone is already in stock on the day of announcement and is ready for purchase in China today for ¥1,999 or about $320 unsubsidized. Actually, strike that — apparently the first lot of 200,000 units promptly sold out (likely thanks to scalpers). Luckily, Xiaomi is finally tapping into the Hong Kong market via its xiaomi.hk website starting April 23rd, so chances are genuine buyers in Hong Kong won’t have to compete against the machines from mainland China; and Taiwan customers will also be able to buy a 2S from either local carrier Far Eastone towards the end of this month, or from xiaomi.tw starting next month. No word on the availability of the 32GB model just yet, but it’s already priced at ¥2,299 or about $370 unsubsidized.
The familiar-looking phone on the right is the Xiaomi Phone 2A. Much like how the original Xiaomi Phone got a “Youth Edition” fork, the 2A serves as a budget variant of the Xiaomi Phone 2, which is why the CPU’s been “downgraded” from the quad-core APQ8064 to the dual-core MSM8260A (with just 1GB RAM). On the other hand, this particular version of MSM8260A does utilize Qualcomm’s newer Krait 300 architecture instead of Krait 200, and it’s clocked at 1.7GHz instead of 1.5GHz. The same old 16GB storage space, 2,000mAh removable battery, 8-megapixel main camera, 2-megapixel front-facing camera and the powerful Adreno 320 graphics chip are here to stay.
That said, the rest of the 2A is rather peculiar considering this model is meant to be a cheaper offering: the 720p IPS screen has been bumped up from 4.3 inches to 4.5 inches, and the phone also comes with NFC, 5GHz WiFi plus a new audio engine co-developed with Sweden-based Dirac (instead of using Dolby’s). It’s no wonder that this phone is a “2A” instead of yet another “Youth Edition,” but it is also baffling that Xiaomi has avoided throwing in NFC for the 2S as well. Anyway, the 2A will be available in China three weeks from now. The price? ¥1,499 or about $240 unsubsidized.
Of course, let’s not forget the software. Both phones are graced with the presence of the new MIUI v5, which benefits from not only a leaner look (with a new system font, general visual tweaks and also less distracting stock wallpapers) but also from live icons. Here are a handful of new software features added to the already rather intuitive Android fork from Xiaomi:
- Pre-identification of unknown incoming caller ID (based on Chinese crowd-sourced phone number database, so China only), so you’d know if it’s a spam call or just the delivery man calling
- Phone book is able to look up the most common service hotline numbers in China, including banking services and restaurants
- Toggle automatic call-recording for specific incoming callers (CEO Lei Jun said this was his idea)
- Voice recorder supports 168 hours of continuous recording, saved on the fly, wouldn’t be interrupted by incoming calls or notifications (which are muted automatically); and the recorded MP3 files won’t show up in the native music player
- System lets you monitor and control data traffic from each app
- Unified background sync of apps for longer standby time — up to twice as long compared to vanilla Android 4.1
- MiChat (which is also available outside MIUI) now supports walkie-talkie-style video messages instead of just audio
Lei also used his stage time at today’s packed “Xiaomi Fans Carnival” to bolster Xiaomi’s position in the mobile content world. According to the CEO, his company’s app store MiStore today offers 20,000 apps and has seen a total of 500 million downloads so far, while its Doukan store now has 3,000 legit e-books, and Xiaomi’s game center comes with 10,000 games — including PopCap’s official China debut of its classic titleBejeweled today — with a total of 60 million downloads. As for video content, the Xiaomi Box has yet to take off properly after its botched launch due to demands from a provincial regulator, but 50,000 of them have already been sold in the three launch cities so far. We’ve been told to expect a full China roll-out in May, so stay tuned.
The question now is whether Xiaomi can extend this aspect of the company to around the world. Sure, Hong Kong and Taiwan make a good first step towards the international market, but it’s also a relatively easy step given the similar cultural backgrounds. Xiaomi’s real success will only be proven when it does eventually enter, say, Europe as we had once heard; and it wouldn’t hurt to see some improved hardware design instead of just software. We shall take another pulse check in about a year’s time.
[Exclusive] Xiaomi Co-founder Hong Feng on MIUI [TechNode blog in China, April 17, 2013]
We heard that the monthly revenue from MIUI reached 10 million yuan. Hong Feng, co-founder and lead of MIUI, confirmed the number in an interview at our ChinaBang 2013. He added that that’s just the beginning of monetization.
Hong Feng used to work at Google China as senior product manager leading local services such as music search and input method. Three years ago he was invited by Lei Jun, CEO of Xiaomi, to become one of the seven founders. The first version of MIUI was launched four months after the inception of Xiaomi company.
MIUI announced 15 million installs and officially release the latest version, MIUI V5, not long ago. Approaching 10 million were in Xiaomi phones shipped and the rest were installed in non-Xiaomi Android phones. Xiaomi claims MIUI is the best customized Android ROM on the market.
Hong Feng is proud that MIUI has a group of core, loyal users who are active on its platform. MIUI is well-known for its online forum that engineers would answer questions from users and collect user needs there. His team also visit users in different cities regularly. He’s also proud that fans around the world did 22 language versions, apart from three official language versions, for MIUI.
Apart from gaming, other revenues generated from MIUI are mainly derived from the built-in browser with paid placements on the start-page, paid search, and the app center, according to Mr. Hong. Also, the company has been selling paid theme designs that the sales must be minor compared with gaming.
ARPU of gaming, in general, is relatively high. It’s no wonder more and more Chinese mobile service providers, such as UCWeb and 91, set up gaming platforms to monetize their big user pools. The users, 3-4 mn, of the games center within MIUI are very active, Hong said. Xiaomi also partners with game companies to custom editions of popular games tailored to MIUI users.
Duokan, the mobile reading platform acquired by Xiaomi last year, is exclusive of the sources that make up the 10 million monthly revenue. Duokan has been selling digital books and now has 30 thousand paying users. It hopes to make profits in 2014 that needs one million paying users, according to Hu Xiaodong, VP at Duokan.
When asked about the monetization plans in the near future, Hong said that they’d just try to produce the best possible products at the lowest possible prices — which means they’d try to gain as many users as possible and profit from them later and gradually.
It’s no secret that companies with considerable user bases, Qihoo, Sogou, UCWeb, 91 and the like, are trying to profit from every possible source, gaming, CPM/CPC-based advertising, CPC/CPS-based e-commerce transactions, paid digital content, etc. When it comes to a customized Android ROM? It works the same.
Xiaomi Mi2S vs HTC One / Samsung Galaxy S4 / LG Nexus 4 [News – MIUI Official English Site, April 26, 2013], note that the first bechmark is Antutu
Xiaomi Mi2S vs [new] HTC One [having also Snapdragon 600 SoC]
Xiaomi Mi2S vs Samsung Galaxy S4
Xiaomi Mi2S vs LG Nexus 4
[3.5.10][ROM Download] Unofficial MIUI V5 for 41 devices released for public! [Beta Team – MIUI Official English Site, May 10, 2013]
New devices this week (10, May, 2013):
OPPO Finder
Samsung E120L (Galaxy S II HD LTE)Hey MIUIers,
After a week’s testing by MIUI Beta Team, MIUI V5 for the following devices developed by MIUI unofficial devs are released for public today!Guys please report bugs in respecting bugs sections to keep developers posted about bugs and to avoid unnecessary confusion.
Note:
1. OTA update of unofficial MIUI V5 released once a week.
2. Download links of full rom updated every Monday.
– Google Nexus S
– Google Galaxy Nexus
– Samsung Galaxy S II I9100g
– Samsung Galaxy S II I9100
– Samsung Galaxy Note I9220
– Samsung Galaxy S I9000
– Samsung E120L (Galaxy S II HD LTE)
– ZTE U970
– ZTE U930
– ZTE N880E
– ZTE N909
– Sony Ericsson Lt18i– MOTO Defy
– MOTO Defy+
– MOTO Atrix 4G Me860
– Lenovo K860i
– Lenovo K860
– Huawei C8812
– Huawei C8812E
– Huawei Honor U8860
– Huawei U8818
– Huawei Honor2 U9508
– Huawei Ascend D1 XL U9510E
– Huawei C8860E
– OPPO Finder– LG LU6200
– LG SU640
– LG P990
– LG P970
– SKY A820
– HTC Desire Z
– HTC Desire HD
– HTC OneS S4
– HTC OneS S3
– HTC Incredible S
– HTC Sensation (G14/G18)
– HTC HD2
– HTC Desire S
– HTC Mytouch 4G
– HTC EVO 3D(CDMA)
– HTC EVO 3D(GSM)
MIUI: 999 days! [News – MIUI Official English Site, May 10, 2013]
MIUI was officially launched on August 16th, 2010. Today, May 10, 2013, means that MIUI ROM has been inexistence for 999 days! Tomorrow will be our 1000th day!
In these 999 days, we have accumulated over 15 million fans worldwide and the ROM can now be flashed across 33 Android devices.
Of course, we can only have achieved this milestone with the help of our dedicated fans. They have made unofficial versions of the ROM and in various languages so even more users can enjoy MIUI worldwide.
Although, this milestone is something we are proud of, we also realize there are many areas of improvement and problems to be solved. In essence, this means that MIUI is still growing and there will be challenges along the way. But with the help of our dedicated fans and hardworking MIUI team we hope to celebrate the next milestone and continue to see MIUI thrive!
Xiaomi MI-Two – [ENG SUBS] Full Official Presentation 2012 [XiaomiUnofficial YouTube channel, published on Sept 7, 2012, recorded on Aug 16, 2012]
Official promotional video of Xiaomi MIUI V4 (English Subtitles) [MrMiui YouTube channel, Aug 10, 2012]
Introducing Xiaomi MIUI V5 (HD) [MrMiui YouTube channel, April 10, 2013]
As Xiaomi Sells Out of New Flagship Phone, Bin Lin Talks About the Disruptive Chinese Start-Up’s Approach (Video) [AllThingsD, Oct 30, 2012]
Xiaomi co-founder Bin Lin was in many ways the perfect speaker for our Dive Into Mobile conference. Xiaomi is one of the most interesting corporate stories from the transformative global spread of smartphones, but its quick ascent is not widely known about outside of China.
The company, which is just two-and-a-half-years old but already has sold more than five million phones and employs 1,700 people, has disrupted the Chinese home handset market by making and selling top-of-the-line smartphones direct to consumers for a fraction of the expected price.
Today, Xiaomi launched its second major phone, known as the Xiaomi Phone 2, or the Mi-2. A run of 50,000 units sold out in two minutes and 51 seconds.
While companies might shy away from literally naming one of their phones a “me too,” the new Xiaomi phone has much in common with Apple’s iPhone 5, including the size and shape of the handset, the way application icons tile on the screen in Xiaomi’s modified version of the Android Jelly Bean OS, and the look and feel of the built-in camera application.
But Lin was quick to pull his iPhone 5 out and show that the (slightly larger) Mi-2 has a better display — 720 by 1280 with a pixel density of 342 pixels per inch.
Sitting on a red couch (instead of our signature D conference red chairs) at the hotel to which we had evacuated for Hurricane Sandy, Lin told me about his company’s plans for the Mi-2 launch as well as its long-term strategy.
As we spoke on Monday, Lin seemed remarkably unstressed on the eve of his company’s big launch. That’s because Xiaomi phones are offered only online and typically sell out in a matter of minutes to fans who apparently follow the company’s progress like they would a rock band.
In fact, last week, a block of 300,000 of the older Mi-1s model — that is, a phone that everyone knew was a week away from being outdated — sold out in only four minutes and 15 seconds.
Xiaomi released just 50,000 phones for order today and said it would have 250,000 more available in mid-November.
To date, Xiaomi has sold 3.5 million Mi-1 units and 1.8 million of the between-upgrades Mi-1s. That’s only a single-digit percentage of the Chinese smartphone market, where as many as 200 million smartphones are expected to be sold this year.
The base model for the Mi-2 costs just $230. Lin said Xiaomi spends “almost that price” to manufacture the phone, but that the company doesn’t mind its low margins because it is pursuing a strategy similar to Amazon’s Kindle Fire.
Xiaomi doesn’t spend any money on retail and barely any on marketing. Instead, the company corresponds with fans on Weibo and in forums, asking for their product feedback and sometimes incorporating it.
Xiaomi creates its own hardware and its own modified-Android software, and expects revenue to flow in from e-commerce in the future.
“As we see huge adoption of smartphones, we see e-commerce getting more mature, with logistics and payment systems,” Lin said. “As we get more adoption of software, the money will come after.”
E-commerce is the specialty of Xiaomi co-founder Lei Jun, who founded Joyo.com, which is now Amazon.cn. Meanwhile, Lin is the software guy, having most recently led Android development in China as an engineering director of Google. Others from the seven-member Xiaomi founding team include a Motorola hardware expert and a Microsoft development director.
That unified approach has a familiar precedent in Apple, though Lin noted that Xiaomi is not yet at the point where it custom-designs its own chips.
As for what Xiaomi will do next, Lin said that the company is working to expand internationally and sees Taiwan and Hong Kong as its most likely targets, given their similarity to China. He also acknowledged rumors about Xiaomi building a set-top box, saying that kind of personal computing device might be a natural extension.
But for now, Xiaomi’s approach is really quite simple, Lin said. “The strategy is to build top-end handsets. That’s what we’re good at.”
More information: Bin Lin tag on AllTingsD
CO-FOUNDER AND PRESIDENT
XIAOMI CORPORATION
Bin Lin co-founded Xiaomi Corporation with angel investor Lei Jun in April 2010. He is now president of Xiaomi Corporation, and is in charge of Xiaomi’s day-to-day operation, business and product strategy, carrier relationships, and business development with strategic suppliers and business partners.
Lin worked at Google Inc. as engineering director from 2006 to 2010. He founded and led Google China’s engineering effort for Mobile, Android apps, and Google Music. Under his leadership, his team successfully launched many Google products for the China market, including Google Mobile Maps, Mandarin voice search, mobile verticals such as video, dictionary, finance, and local, Android Pinyin IME, Android Dictionary, Android News and Weather widget, Google Music (free streaming and download of legal music online), Google Pinyin IME, and various OneBoxes.
Prior to joining Google, he worked at Microsoft from 1995 to 2006, and held various senior positions, including software design engineer and development lead at Microsoft’s Redmond headquarters. Lin admits that he is older than he looks, but says, “It’s never too late to start your own business if you have a young heart.” His first cellphone was a Motorola StarTAC.
POSTS WITH BIN LIN
…
And how that innovation started: Xiaomi Tech Unveils Its Own Smartphone: RMB 1999 with Dual-Core 1.5G CPU, Fastest Ever [TechNode blog in China, Aug 16, 2011]
Xiaomi Tech, a mobile apps vendor, has just unveiled its long-rumored smartphone today. The phone is equipped with dual-core 1.5G CPU which makes it the fastest smartphone in terms of CPU clock speed in the whole world
Some of its technical specifications:
*Qualcomm MSM8260 Dual-Core 1.5G CPU, 1G RAM,
– 4 GB capacity,
– can expand to 32G.*Sharp 4 inch display, resolution: 854-by-480-pixel resolution.
*Battery: 1930mAh.
– Standby time:up to 450 hrs.
– Talk time: up to 15 hrs.
– Audio playback: up to 45 hrs.
– Video playback: up to 12 hrs.
– Play game: up to 6 hrs.*Cellular and wireless
– GSM+WCDMA
– GPS, GLONASS, A-GPS, Wi-Fi, Bluetooth*Size and weight
– 125×63×11.9mm
– 149 gramsXiaomi Mobile is built on on MIUI OS (based on Android 2.3.5). As we wrote before, MIUI has strong user base around the world, with several global fans clubs in US, UK, Germany, Italy, Spain,Australia, Russia and more.
Honestly, the sheer specification of Xiaomi Mobile is already stunning, while its price is something even more surprising and unexpected. With only RMB 1999 (US$ 312), you can get the fastest mobile in the world and a bunch of powerful hardware. The Android phone market is expected to see mounting competitions in the near future.
Xiaomi Mi2A VS Meizu MX2 [phonezilla2013 YouTube channel, May 10, 2013]
小米 Xiaomi vs. 魅族 Meizu
2. 魅族
Meizu
Meizu MX2 Flyme 2.0 OS Official Introduction [androidsales YouTube channel, May 7, 2013]
Flyme 2.0
[Meizu microsite in English, the original Chinese version came on-line on Dec 22, 2012]
New system: Flyme 2.0
Based on the latest Android kernel, Flyme 2.0 is specificall designed as the soul of MX. The brand-new system, coming with a full suite of apps and powerful cloud services, is sure to surprise you.
Dedicated Design
3452 improvements of interaction and 417 new features are added to Flyme 2.0, which means greater visual elegance and ease in operation. We care about your experience in using our product and hence dedicate ourselves to optimize every detail in concern and recover them to original simplicity.
The most frequently used icons are moved to the top of the screen and automatically hidden in full-screen display. The buttons like Back and More will appear on the innovative Smart Bar. The beautiful breathing light is designed to wake the phone is a stylish manner.
Unparalleled Built-in Service
Flyme 2.0 does not only meet what you want, but also helps you find out more you want. The unparalleled built-in services we developed for you are going to surprise youl like never before.
Closer Networking
We are dedicated to integrated the most valuable network resources and connect you with the world close at hand.
Powerful Flyme Cloud Services
A free Flyme account is all you need to get full cloud services to manage over MX. The latest Flyme Web helps you browse and manage data on your MX at ease. It get everything for you smartly.
MEIZU MX2 MX5S A9 Quad Core with Flyme 2.0 4.4 Inch 1280*800 RAM 2GB 1.6GHz 16G Version [blogmerimobiles YouTube channel, April 1, 2013]
Flyme X for Meizu MX2 coming soon [phonezilla2013 YouTube channel, May 10, 2013]
How that innovation has started:
For The First Time, People Queue for a Chinese Phone, Meizu M9 [TechNode blog in China, Jan 3, 2011]
If you see people are queuing for a new product from Apple, you would not be surprised; if you see Chinese buyers queue for something from a Chinese brand, you may think it is weired and would not take it serious. We have tens of local mobile phone brands in China, some are Shanzhai and some are not, some are really in bad quality and some are not only relatively cheaper but also quite handy and powerful. But, never ever, we’ve seen people are so thirsty for a new phone model and even queueing for it.
M9, produced by Meizu and regarded as the best iPhone 4 replacement from a local manufacturers, is out at 2st, Jan 2011. And in Huaqiangbei, the cradleland for China Shanzhai phone, over a thousand Meizu-fans were queued for their dream-phone, M9 made by Meizu which they have been waiting for 2 years since the release of M8.
We thumb up to Meizu M9. Although you might see a different story when M9 comes to Beijing, Shanghai etc where people are more addicted to iPhone, I appreciate the courage and ambition Meizu has to compete with iPhone. As some people said, Chinese see the hope beyond Shanzhai.
[image via qq.com]
Here is a video report about that product: Meizu M9, $380 Android phone with Retina Display [Charbax YouTube channel, April 7, 2011]
See also: Meizu, Chinese Best iPhone-Liker Is Testing Its App Store [TechNode blog in China, Nov 11, 2009]
Meizu Technology Co. Ltd, the maker of the best Chinese iPhone-liker, Meizu M8 officially entered the hype of Chinese mobile App Store. Its application store, aka Meizu Developer Network is now available on http://developer.meizu.com/.
According to this official announcement, application is required to become a Meizu developer. Once the application is accepted, the developer can develop and submit his application which will be verified and tested by Meizu operation team. Meizu user will be able to download the tested applications via a client (mobile version of the app store?) running on Meizu mobile phone.
It’s at very early stage. Roughly counting, there are only 23 applications listed on the site right now. But the comments posted by J. Wong, CEO of Meizu on its official BBS are quite interesting:
Meizu developers will be given 70% of the revenue share;
A voucher worthy of RMB 15 yuan will be given to Meizu VIP users (I am not sure how to become a VIP) to stimulate the market;
The mobile version of application store will come with the new UI (screenshots) of Meizu M8 by this year.
See also: Chinese firm clones Apple’s mystique [The Los Angeles Times, Sept 7, 2010]
After M9 they had Meizu MX, Exynos4412 quad-core 4″ retina Android phone [Charbax YouTube channel, Oct 28, 2012]
See also:
– MEIZU outs its MX Quad-core Android smartphone, Galaxy S III unveiling rumored for May 3 [Yahoo! News, April 16, 2012]
– “Meizu’s third-ever smartphone is its best product yet” [Engadget, Dec 15, 2011]
– “…here in China a home-grown brand is inspiring its own platoon of highly-motivated buyers” [Reuters TV, Jan 4, 2012]
– “Samsung’s TouchWiz and Motorola’s MotoBlur skins could learn a thing or two from Meizu” [CNET Reviews, Jan 25, 2012]
The good: Meizu’s MX runs a unique and capable Android skin made to look like iOS. This compact smartphone is fast, fun to use, and boasts penta-band GSM compatibility.
The bad: The Meizu MX’s camera isn’t quite up to the superphone camera caliber of the iPhone 4 or Android, and its China-only availability puts it out of reach for most smartphone shoppers.
The bottom line: If you think you have no use for a Chinese iPhone clone running Android, the Meizu MX could drastically change your worldview. Despite a few quirks, the MX is a slick Android- and iOS- inspired hybrid that also flaunts a few tricks of its own.
Then came $400 Meizu MX2, 4.4″ 1280×800 Exynos4412 [Charbax YouTube channel, March 11, 2013], actually in December 2012
But in fact the whole smartphone business development started with M8 first shown by Meizu at CeBIT 2007 [Charbax YouTube channel, March 26, 2007], as traditionally they were an MP3 player manufacturer
3. OPPO
Updates:
OPPO to Attend XDA DevCon in Miami [press release, June 21, 2013]
SHENZHEN – June 21, 2013 – OPPO today announced they will be attending XDA DevCon as an Elite Sponsor. The conference, hosted by the popular XDA Developers site in honor of their tenth anniversary, will take place in Miami, FL from August 9-11. The conference will feature the developing community’s top speakers and developers and feature the leading names in mobile technology in an effort to nurture and enable greater innovation.
Sponsor to Support Development Community
A core part of OPPO’s company culture lies in its commitment to working with its fans to develop and deliver the best products possible. For that reason, OPPO is a strong proponent and supporter of the developer community. In fact, OPPO recently worked closely with XDA to bring CyanogenMod to Find 5 for Android enthusiasts around the world.
DevCon provides a setting for the best and brightest in the developer community to meet, engage and collaborate face-to-face. OPPO is proud to sponsor an event which encourages this kind of innovation and will further immerse OPPO into a community which can help OPPO create the best smartphones on the market.
“We have been working with XDA Developers for a few months” said Pete Lau, Vice President of OPPO, “At first, we were a bit skeptical. Then gradually, as we opened up more, we saw the developer community become really passionate about OPPO.” …
OPPO & CyanogenMod at XDA:DevCon 2013 [OppoOfficial YouTube channel, July 30, 2013]
Nemesis [Steve Kondik CyanogenMod Founder, till 2013 with Samsung, July 26, 2013]
My goal for CM has always been to break open these mostly proprietary mobile devices so we can turn them into the product we really want. I think over the last few years, we have largely accomplished this goal- CM is available in some for almost every device imaginable. What’s most important to me is that anyone can get the code, hack on it and change whatever you want, build it, and flash it to your device.
It’s a huge amount of work, and has left us little time to work on other things. This is good and bad though. Just as Google made it easy for so many people to get into mobile with Android, we’ve made it easy for anyone to get into making their own aftermarket ROMs. It’s awesome. There’s so much crazy stuff that people are building that nobody has thought of before.
Nemesis is our plan to improve the user experience in the right places. The new camera app, Focal [created by Guillaume Lesniak, see interview], is just the start. Without giving too much away, invoking teaser videos, or giving ETAs, I can confidently say that awesome things are going to keep coming. Watch out 🙂
Read also: CyanogenMod Team Introduces Nemesis Stage 1: Focal [xda developers, July 29, 2013]
Coinciding with the release of Android 4.3 and and an updated stock camera, stage one of the CyanogenMod team’s top secret “Project Nemesis” was finally unveiled on July 26. According to the development group’s weekly wrap-up on www.cyanogenmod.org, the goal of this project is to bring users the best custom operating experience possible. As such, Focal, a feature-packed camera application, was announced as the first component geared towards reaching that goal. CyanogenMod developer Guillaume Lesniak (XDA Recognized Developer XpLoDWilD) posted details about the new camera on Google +, explaining almost a dozen new and improved features that were integrated into the Open Source app. …
End of Updates
Oppo Find 5 Full Review – Everything You Need to Know – Cursed4Eva.com [Cursed4Eva TV YouTube channel, April 1, 2013]
Oppo, the Apple of China to Enter India With Find 5! [Trak.in, May 15, 2013]
Oppo is that to China what Apple is to USA and Oppo has decided to enter the Indian smartphone arena and it has chosen its flagship device, the Find 5 for doing so.
The Oppo Find 5 will be made available in India courtesy of AndroidGuruz and the smartphone provides a pretty good alternative to the flagship devices like the Samsung Galaxy S4, Sony Xperia Z and the HTC One.
And it will come at a price around Rs.10,000 [$182.5] less than those flagship devices.
The Oppo Find 5 will retail for Rs. 27,445 [$501] for the 16GB variant whereas the 32GB variant will set you back by Rs.31,259 [$571].
Oppo will be selling Find 5 on their own website hosted on AndroidGuruz domain. I am surprised that will not be listed on e-commerce sites that may really shoot up the numbers of units sold.
Having said that, Oppo cannot be compared to other Chinese brand, due to the kind of specs and quality it provides.
…
Quality Meets Style with the OPPO Find 5 – The Fifth Element Unfolds [press release, Dec 12, 2012]
OPPO Find 5 Unveiled With 5” 1080P Screen, 13 Megapixel HDR Camera and More
BEIJING -December 12, 2012 -At the OPPO Find 5 “The Fifth Element” Launch Event held in 798 Art District today, OPPO introduced one of this year’s most mysterious and anticipated mobile products, the OPPO Find 5. The all new, industry leading OPPO Find 5 was announced to an audience of over 500 members of the international press, OPPO fans, developers, and partners, in what marks a spectacular end of year for the mobile industry.
See – like you’ve been blind all along
The OPPO Find 5 features a 5.0” 1080p IPS screen with a staggering 441 PPI pixel density, allowing you to experience a world of crystal clarity and the most realistic colors. With OGS technology that combines touch sensors with display, colors are more vivid and lifelike, and you’ll feel as if the screen contents are floating on its surface.
Despite its large screen, the OPPO Find 5 is easy to hold thanks to its super slim 3.25mm bezel. When the screen is off, the front becomes a borderless sheet of pure black, mysteriously calming yet satisfying to the eye.
Touch – and your fingers won’t stop
Industrial design has always been one of OPPO’s core strengths. An example is the Find 5 front frame. Although it only weighs a mere 6.3 grams, the front frame alone takes four hours to craft. Starting with a 210 gram piece of stainless steel, it undergoes 12 manufacturing processes, after which it is given a black chrome plating in a 1470 °F (800 °C) vacuum environment. The result from this demanding process not only protects the screen from impact, it also contributes to the Find 5’s amazing look and feel.
The overall design of the Find 5 is minimalist, relying on straight lines and simple shapes that removes distractions, while at the same time being built using the best materials and techniques available, giving OPPO Find 5 a simple and understated, yet refined and premium look and feel.
Cherish and share, the beauty from every journey
On the backside, OPPO Find 5 comes with the most advanced 1/3.06-type 13-megapixel camera sensor available on the market, adept at taking great photos in low light conditions. With market-leading Stacked CMOS technology, it features an f/2.2 aperture, 4-layer coating and blue glass filters. On the front, Find 5 it is fitted with a 1.9-megapixel camera.
OPPO Find 5 is the world’s first smartphone with hardware supported HDR photography and video recording. It redefines smartphone video recording, with its capability of recording video in 120 FPS, five times the speed that the human eye can perceive. Apart from videos being silky smooth in normal playback, they will also be smooth during slow-motion playback and clear during freeze-frames. In addition, the camera on the Find 5 is capable of taking 100 photos at 5 per second with Burst Mode.
OPPO Find 5 will bring you into a new era of wireless sharing. With NFC functionality, gently touching two phones will pair them in less than a tenth of a second, 50 times faster than Bluetooth pairing. OPPO’s NFC SmartTags with preset actions will add simplicity and convenience to your life. Find 5 also supports Wi-Fi Display and DLNA, two technologies that allow you to wirelessly project screen contents onto your television in HD.
Listen, and rhythm will touch your heart
Find 5 comes with the powerful Dolby 3D surround sound technology and the exciting Dirac HD technology, combination of hardware and software usually only found in high-end audio and cinema sound systems. With Dirac, you will clearly hear a difference, and become immersed in music the way the artist originally wanted to express it.
Love, for it is the Fifth Element
OPPO never set out to create the most powerful phone. Internally, we have always said that we create products in the intersection of romance and technology, and Find 5 is a product that OPPO employees worked passionately and relentlessly on. Just like Plato was convinced of quintessence, an element beyond thematerial world, there is more to the Find 5 than the mere sum of its parts. There is an element beyond the purely rational, and that element is love. OPPO Find 5 is infused with of our love, a love we wish to explore with the world.
OPPO Find 5 is set to launch in early 2013 across selected markets.
OPPO Find 5 Specifications
Network: UMTS/HSDPA/HSUPA/HSPA+/HSPA+42 (850, 1700, 1900, 2100MHz), GSM/EDGE (850, 900, 1800, 1900MHz)
Processor: Qualcomm APQ8064 Quad-Core 1.5GHz
Display: 5.0” 1080P 441PPI IPS (1,080×1920)
Memory: 16GB ROM, 2GB RAM
Camera: Main: 13 megapixel Stacked CMOS sensor with HDR, Front: 1.9 megapixel, 120 FPS video recording, f/2.2 aperture, blue glass filters
Connectivity: 802.11a/b/g/n Wi-Fi (802.11n 2.4GHz and 5GHz), Wi-Fi Direct, Bluetooth, NFC
Features: Android 4.1 (Jelly Bean), GPS, Wi-Fi Display, DLNA, Gyroscope, Digital compass, Microphone, Sensors (light, proximity, magnetic and gravity)
Battery: 2500 mAh built-in lithium-ion battery
Included Accessories: Power adapter, USB Cable, Headphones
OPPO Find 5 – When Technology Meets Affection [OppoOfficial YouTube channel, May 13, 2013]
OPPO Find 5 – Features [OppoOfficial YouTube channel, March 17, 2013]
OPPO Find 5 – OGS One Glass Solution Technology [OppoOfficial YouTube channel, Feb 28, 2013]
OPPO Find 5 – Camera [OppoOfficial YouTube channel, Feb 20, 2013]
The Journey of OPPO [OppoOfficial YouTube channel, Nov 30, 2012]
OPPO Finder – Ultra-slim Smartphone [OppoOfficial YouTube channel, Nov 28, 2012]
OPPO is a globally registered technology brand, with a long history of serving customers in North America, Europe and Asia, delivering products that receive high ratings from experts around the world.
Since entering the mobile market in 2008, we have been restless in our pursuit of the latest technology, the highest quality and the most user friendly products.
Leaders in Technology
We are passionate about exploring the latest that technology has to offer. Since the start, our products have pushed the boundaries of technology. An example is the 6.65mm OPPO Finder we released in mid-2012, then the world’s thinnest smartphone. Towards the end of 2012, we announced one of the world’s most anticipated smartphones, the OPPO Find 5, featuring a 5″ 1080p display and a 13 megapixel stacked CMOS sensor, it was the world’s first smartphone with hardware supported HDR.
The Highest Quality Standards
OPPO uses only highest quality components available on the market. Alliances with the leading international partners ensure that we have the latest and best hardware available. With an uniquely independent R&D capacity, we design, develop, manufacture, market, and sell our products ourselves.
We have full control over the entire supply chain, from our factories to the hands of our customers. This way, we can design for the end product in mind and ensure that only the best quality products reach our customers.
Customers First
Our customers are the core of our business, and satisfying them is the precondition to our existence. OPPO products are co-developed with our customers, with customer feedback playing a big role in both hardware and software development. For our smartphones, we have adopted rapid release cycles, releasing firmware updates every other week based on customer feedback.
4. Chinese domestic brand expansion into the global market: the AndroidGuruz initiative from India
Our overview of the most innovative Chinese brands is even more actual as with question Will AndroidGuruz change the way we perceive Chinese smartphones? [Trak.in, April 24, 2013] it is stated first time that the current “below standard” perception about Chinese phones could seriously change outside their domestic market:
We Indians perceive Chinese phones as something below our standard but we’ll gladly go in for a smartphone from an Indian vendor like Micromax and Karbonn.
But Chinese are all set to change that as the inherent flaws that the Chinese phones have had of warranty and reparability are going to be taken care of in near future when Androidguruz [website], a consortium of about 50 Chinese smartphone brands set up shop in India.
What is AndroidGuruz?
AndroidGuruz [Facebook site] is a retail smartphone chain that has been floated by Zopo Mobiles and the brand will set up 200 retail shops in India soon and they will be responsible for the warranty and servicing of the Chinese smartphones in India.
Why it would change the game?
Indian smartphone vendors such as Micromax, Karbonn and Lava get their smartphones made from China and these are then imported into India. These are nothing but rebranded Chinese handsets and these can be found in different markets under different names.
For instance, the most popular smartphone from an Indian manufacturer today is the Micromax Canvas A116 HD which is made by a Chinese company, Beidou Chi and it can be bought in Pakistan under the name of Qmobile A16 HD.
So companies which manufacture smartphones for Indian companies have tied up and will be entering the Indian markets with their products on their own. Why I think these would make for better devices is because the middlemen, in this case the Indian manufacturers would be eliminated from the scenario and we could have the smartphones directly from the manufacturers, thus resulting in money saving.
Servicing Issues
Chinese manufacturers have a servicing issue but AndroidGuruz would take care of that issue. They’ll offer a 3 month replacement warranty for each handset and the standard one year warranty. The company will take care of the servicing issues as well through these centres.
What you should look forward to?
Companies such as Umi, Zopo, Jiayu and Gionee have already made their way into Indian markets but due to the lack of service centres have not been able to get a strong footing despite having some real great products in their portfolio.
So what AndroidGuruz will do is that it will take those great products to the masses and since the service centres would be in place, the after sales issues would be taken care of.
The Only Hiccup
The only reason why I think this great venture might fail is the perception of the Indians. For instance, Fiat’s 1.3 litre Multijet engine is the reason cars such as Swift, Dzire, Manza and the likes are famous but the company’s own offering, Punto has literally bombed at the sales charts.
As Indians, we trust Micromax more than Zopo or UMI and that is the reason why the Indian manufacturers will continue to have a dominance despite the fact that Chinese smartphones will offer similar products at a lower price point.
Verdict
I’ll say go in for the Chinese smartphones as they are relatively new in the market so they’ll ensure you get the best service to build a loyal customer base as happy customers account for free advertisement. The middlemen will be eliminated and you’ll get a product that is absolutely value for money.
Chinese mobile firms use start-up to enter India [The Hindu, April 9, 2013]
The Shenzen-based consortium wants a franchisee network in the country
A consortium of Chinese mobile makers are planning a quiet entry into India with the help of a start-up, which would set up over 200 sales and service centres for nearly 50 different manufacturers.
The start-up, a company called AndroidGuruz, plans to set up sales and experience zones, giving the Chinese companies a foothold into the Indian market.
“The Government has already given FDI clearance or is in the process of granting clearance to these 40-45 brands which are in the mobile phone business. We are looking to give the consortium, which is made up of these brands, a support network,” said Vivek Despande, Asia Support Manager of AndroidGuruz.
The Shenzen-based consortium wants a franchisee network in the country, which will comprise brands such as Zopo, UMI, JiaYu and Mogu.
The first such store will open in New Delhi over the next three months [opened on July 8, 2013] with more in Bangalore and Mumbai to follow by the end of the year.
According to Mr. Despande, while the companies would initially sell Android-based phones, it could serve as a prelude to offering tablets and other such devices.
India battleground
The smartphone battleground in India has received tough Chinese competition over the last one year, with established brands such as Huawei and Lenovo managing to make slow inroads into the market. Huawei, in fact, plans to set up nearly 250 experience centres by the end of 2013.
Three months ago, Chinese firm Konka announced its entry into India with an investment of $30 million.
As of May 2013 only OPPO Find 5, one of the Top 3 most innovative domestic brands in China, was “available” on the AndroidGuruz as shown by the screenshots (see the below image on the left) but pages for six other brands were prepared as well (see the below image on the right):
Here is how the already available Oppo Find 5 Review! [Marques Brownlee YouTube channel, Feb 9, 2013] included in the Find 5 Description page is presenting this top of the class product:
More information:
– Oppo Now in India !! [on Androidguruz FB timeline, May 11, 2013] which had the following reply
Androidguruz Our arrangement is official approved for online sales in India, will start retail sales in 1 month, tech support and service warranty will be given, please note the prices of oppo are internationally same !!!!
Yesterday [May 15] at 4:54pm
– however there is a recent information from China that Oppo Not Launching In India, Androidguruz Fake?!! [GizChai, May 15, 2013] containing the following reply from OPPO
Update as of Aug 1, 2013:
Two and a half months later the sitemap shows the following changes:
Note that Caesar brand has gone and THL Mobiles appeared. Looking at the menu row there is the BLU brand as well. But the reality is:
– Umi: both XII QUADCORE and X1S QUAD CORE are out of stock
– Zopo: both ZP 900S (LITE) and ZP900 LEADER are out of stock
– Jiayu: from June 24
G2 1 GB RAM, Rs9,999 ($165)
G2 512 MB RAM, Rs8,900 ($147)
G2S 1 + 4 GB ROM, Rs11,500 ($190)
G3 (Quad-core + 1 GB + 4 GB ROM), Rs12,500 ($206)
G4 (Quadcore + 1 GB + 4 GB ROM), Rs14,500 ($239)
G4 ( Quadcore 1.5 GHz + 32 GB ROM), Out of stock
– Xiaomi: none
– THL Mobiles: none
– Iocean:
X7 Youth Plus, Rs15,999 ($264)
X7 Youth Turbo, Rs12,500 ($206)
|
July 9: Blu Mobiles Coming to India in August !!! July 9: Blu Nex Technology July 9: Blu Product Roadmap (36 photos) July 9: Blu Feature Phones (23 photos) July 10: AndroidGuruz Store in New Delhi July 17: AndroidGuruz Franchise Campaign July 19: Blu Dash coming next week to India |
So it seems to be that the originaly Indian initiative is starting to move with Jiayu, Iocean and soon with Blu brands.
GiONEE (金立), the emerging global competitor on the smartphone market
In the Top 10 on the Q1 CY13 Chinese smartphone market Lenovo (w/13.1%), Huawei (w/10.1%) and ZTE (w/6.9%) are well-known brands globally. The #3 Coolpad (w/10.3%) is not, neither the #7 K-Touch/Tianyu (w/4.1%), nor the #8 GiONEE (w/3.8%), nor the #10 OPPO (w/2.9%).
When I looked into these companies I got interested only in GiONEE (金立), as the one with the best chance currently to succeed in the broad global market as well. Not least there is a very strong determination by GiONEE Group President Lu Wei Bing (卢伟冰) / William Lu (see the below picture that was taken on the July 10 launch) to succeed overseas as evidenced by his latest interview with Tencent Digital.
![]()
He is absolutely convinced that after doing 10 million unit ODM sales abroad the company is ready to expand under its own brand as well. Moreover he was in 2009 with K-Touch/Tianyu as responsible for mobile GSM and overseas business unit there, so has pretty much experience in overseas efforts from China.
Update:
Elife E7 Product Video [Gionee India YouTube channel, published on Dec 30, 2013]
The New Gionee E7 [Gionee India YouTube channel, published on Jan 2, 2014]
We’re now in the new smartphone era. Meet the New Gionee.
With 100 million users and presence in 40 countries. Wherever you are, Gionee is always easily approachable!
Our motto, “Innovations and advance with the times.” The integration of hardware and software in creating the perfectly balanced ecosystem.
Gionee has the largest Intelligent Manufacturing base in Asia. Over 10 years of experience accumulation. Today, Gionee has 4 R&D Centers and over 1,500 engineers worldwide and an annual investment of USD83 Million in R&D. Over 100 patents of mobile technology.
More than 8000 employees based in the Gionee Industrial Park, built with an investment of USD 125 Million with production capacity of 40 million units/ year which can be upgraded to 80 million units / year. China’s 1st lab developed specifically for supporting product design.
We cooperate with the World’s Top Developors including Google, Qualcomm, Samsung, Sharp who have now become Gionee’s strategic partners.
Technology will continue to change and shape our future. With our world class partners, Gionee will continue to bring innovations into your work and life. We will continue to expand and provide the best user experience in a Smartphone to more users worldwide.
Connect with us:
- Facebook: https://www.facebook.com/gionee.india
- Twitter: https://twitter.com/gioneeindia
- Instagram: http://instagram.com/gioneeindia
- Pinterest: http://www.pinterest.com/gioneeindia
How the handset newbie Gionee is on the route to take on Apple, Samsung [The Economic Times of India, Jan 17, 2014] “Lu Weibing …the 38-year old … President of the $2.5 billion Gionee” about “the Gionee disruption model”:
Weibing wants the 8,000-people-strong Gionee to be among the top five global brands in the smartphone business and claims that three Chinese brands will be in that bracket in the next five years. By then, he wants to lead the pack in India taking on the likes of Samsung and Apple.
Annually, Gionee sells about 25 million handsets compared to Samsung’s 396.5 million and Apple’s 135.8 million. It may be a long road, but his role model is Apple founder Steve Jobs—”because he was a product manager and back home in China, I’m a product manager involved in every step of the product”.
- Exclusivity with distributors
…- Own manufacturing
…- Ability to work with multiple partners
…- Exit ODM, enter brand
…- Own the OS
In the future, for any brand to succeed, it must have its own operating system (OS). We started work on our OS, Amigo, two years back, and it is up and running today with its cloud service, book centre, shopping, app store, browser. The OS is obviously being customized for different geographies.
- Innovate before others
…- Straddle all price points
…
Gionee Elife E7 – specifications, features and review [Gionee India YouTube channel, published on Jan 2, 2014]
Gionee announces the launch of its flagship ELIFE E7 smartphone in India. [Gionee India YouTube channel, published on Dec 29, 2013]
ELIFE E7 powered by the Qualcomm® Snapdragon™ 800 processor is an incredible Camera Smartphone.
New Delhi – December 24, 2013: Gionee Smartphones, a global leader in mobile manufacturing, design and R&D, today announced the launch of its new flagship Smartphone ELIFE E7 in India. ELIFE E7 is powered by the Qualcomm Snapdragon 800 processor and android based operating system AMIGO 2.0. Qualcomm Snapdragon processors are a product of Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated. Gionee ELIFE E7 is designed specifically to bring the technology of professional digital cameras to smartphones with a best-in-class lens and a breakthrough image sensor.
ELIFE E7 runs on the Qualcomm Snapdragon 800 processor featuring a 2.2GHz quad Krait CPU, designed for 3D gaming, faster processing and a professional photo shooting experience. The ELIFE E7 comes in two variants that support 3G and 4G respectively. The ELIFE E7 4G will be powered by the Qualcomm Snapdragon 800 processor featuring a 2.5 GHz quad Krait CPU.
The Gionee ELIFE E7 possesses a 16 MP rear camera and a stunning 8 MP front camera. Beside its powerful sensor and stunning resolution, the ELIFE E7 has been developed and customized with a large lens based on professional Largan M8 lens solution. ELIFE E7 features a 13.9 cm (5.5 Inch) FHD (JDI) Display with 1920 x 1080 and 401 PPI for spectacular viewing quality. ELIFE E7 is equipped with the latest 3rd Generation Gorilla Glass which is 20 times more scratch resistance than regular classes and twice as durable as the second generation of Gorilla Glass. The sensitive ELIFE E7 touch screen is also responsive to gloves, wet hands, and keys to ensure photographers can take pictures in any weather and any situation.
ELIFE E7 comes with built in 12 Levels of Auto Beauty feature to ensure that the user will always look flawless in every picture. An innovative SR Auto — Intelligent Scene Recognition Function also eliminates the hassle of changing the settings every time as it automatically changes the settings to automatic, portrait, Micro, night, night portrait, backlight, backlight portrait. ELIFE E7 has a new way for wakeup screen which can be performed by a simple Double Tap. Another interesting feature is the Black Screen Gesture that simply draws the gestures on the black screen and goes directly into the customized corresponding procedures.
“Since its launch in India, Gionee’s ELIFE series has been extremely well received by consumers. ELIFE E7 is sure to create buzz and recreate benchmarks in the industry. Gionee has crafted its unique space in the Indian market in a very short time supported with unmatched quality, distribution and service. ELIFE E7 is sure to set the Indian smartphone market ablaze with its never seen before features and great hardware.” added Mr. Arvind.R.Vohra, Director Syntech Technology Pvt. Ltd.
“We designed ELIFE E7 with the best in class hardware and software that will make it stand out on any parameter. While creating the most powerful camera for ELIFE E7, the idea was to come up with a way to create the perfect combination and balance of image resolution and picture quality. A joint development with OmniVison has enabled the Elife E7 to sport a 16 megapixel sensor with 1.34 μm pixels which enables users with the ability to shoot razor sharp images without compromising the photo’s resolution or image quality”, says Mr. Lu Weibing, President of Gionee Smartphones.
Additional Features of ELIFE E7
· NFC — Share your work anywhere
Share photos, MP3, videos, and anything you want in the blink of an eye, users can define different modes.
· OTG
Interconnection and freedom to share, connecting a usb to smartphone to instantly view or save documents.
· Sound
ELIFE E7 sports three-mic noise cancellation for reduced noise and clearer conversation in every situation.
The GIONEE ELIFE E7 will be available in black, white, blue, pink, green, yellow and orange colour and will be available in India starting January 2014.
The Price of Elife E7 32 GB and 16 GB is Rs. 29,999 [US$487] and Rs. 26,999 [US$438] respectively.
Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the US and other countries. Other product and brand names may be trademarks or registered trademarks of their respective owners.
End of Update
Then GiONEE has the largest manufacturing facility of its own among those additional players, with 40 million units capacity per year, and with an expansion capability already prepared in its industrial park for another 40 million when the market opportunity will arise. Finally the company was quickly exploiting MediaTek advances towards the high-end in H1 with prompt introductions even on the Indian market (where it is directly represented only since February), and this would bring even better, “Samsung and Apple beating” offerings in H2, especially with the eight-core MT6592:
MediaTek quad-core Cortex A7 CPU (MT6589 @1.2GHz, MT6589T @1.5GHz)
+ PowerVR Series5XT GPU + Dual SIM, Dual Standby + Android OS Jelly Bean:
| March 2013 |
July 23: $268+ (Rs. 15,999+) |
DREAM D1 |
1.2 GHz 1GB/4GB 4.65″ HD Super AMOLED Plus 316ppi 8MP/1MP v4.1 Android |
| May 2013 |
July 23: $214+ (Rs.12,757+) | Gpad G2 |
1.2 GHz 1GB/4GB 5.3″ qHD IPS, 960*540 8MP/1MP v4.1 Android |
| May 2013 |
July 23: $251+ (Rs. 14,999+) |
Elife E3 |
1.2 GHz 1GB/16GB 4.7″ IPS HD, 1280*720 8MP/2MP v4.2 Android |
| July 2013 |
July 23: $335 (Rs. 19,999 list) |
Elife E5 |
1.5 GHz 1GB/16GB 4.8″ AMOLED, 1280*720 8MP/5MP v4.2 Android |
This report will be organised into the following sections:
- Current situation in China:
Consolidation among Chinese mobile phone brands and manufacturers would escalate in the following months - Considering the well known Lenovo, Huawei, ZTE and HTC situation the most interesting Chinese brand for me quickly became GiONEE. Why?
- Earlier information about GiONEE
– From the company itself
– From my trend-tracking blog, ‘Experiencing the Cloud’
– From current media reports
Sidenote #1: K-Touch/Tianyu (天语) is only trying to regain its lost fame (when sold 17 million K-Touch phones in 2007, emerging as #2 cell-phone maker in the China market, second only to Nokia). Moreover it had also a U-turn in overseas expansion last year, and now concentrating on the domestic market only. In addition it is quite picky in SoC vendor selection: with Qualcomm Snapdragon 200 MSM8225Q for a $163 4.5”-er quad-core from April, then with Broadcom for a $98 4”-er dual-core from May, finally with Qualcomm Snapdragon 400 MSM8930 for a $163 TD-LTE dual-core from August, as the latest ones. This is all independently from its original, February, 2012 Qualcomm commitment. With this it looks like that it is also trying to avoid MediaTek which made its original success possible, while for others MediaTek has become an even more important partner than Qualcomm.
Sidenote #2: OPPO has a visibly lesser effort to expand abroad, and Coolpad (as a wholly owned subsidiary of China Wireless Technologies Limited), although “has established strong and close strategic cooperation relationships with certain global telecommunications operators” according to its parent, “in the year of 2011, most of the Coolpad smartphones were shipped to the domestic telecommunications operators” according to the chairman of the parent company. For 2012 the parent stated in the Market Share of Coolpad Smartphones Ranks No. 4 in China only these facts: “the Group has started to launch 4G FDD-LTE smartphones in the United States in 2012, a further expansion into overseas markets. … Except for the existing market in India and Taiwan, the Group successfully rolled out its proprietary 4G FDD-LTE smartphone in the American market. The affordable Coolpad smartphones not only enabled more and more American users to enjoy the 4G high-speed network, but also enhanced the brand awareness of Coolpad in the United States. … Meanwhile, the Group continued to partner with the tier-one chipset suppliers to successfully roll out the 4G FDD-LTE smartphone in the United States.” With that Coolpad has a very focused geographical, and even more focused technology segment strategy abroad than GiONEE.
Complementary posts reminder:
Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung[‘Experiencing the Cloud’, July 20, 2013] from which the following excerpts I will include here as the ones directly related to the content given here as well:
… according to Zhu Shangzu (朱尚祖), MediaTek Global Smartphone General Manager in the [Part 2] MediaTek to push 8 small cores, the mystery [ESM 国际电子商情 (International Electronic Business), July 18, 2013] exclusive interview … I think the future of high-end smartphones innovation will focus on the expansion of big screen multimedia applications, and this is our direction. …
Judging from the current situation, customers of high-end flagship phones are still using the products of the competitors, but there is flagship in our quad-core case as well, and OPPO, Vivo and GiONEE and other quad-core phones are also very popular. Our next goal is to get the customers of flagship machines using our platform via helping customers to achieve stronger performance on the big screen multimedia.
Evolution of Indian Handset OEMs – History, Current State and Future Outlook [Convergence Catalyst blog, March 27, 2012]
Many Indian handset brands were started by former national and regional distributors of global OEMs (such as Nokia, Motorola, Samsung, etc). These companies partnered with Mediatek (MTK), a fabless System-on-Chip (SoC) provider and ODMs based in Taiwan and China to source white-labeled devices (with basic Indian market hygiene requirements like long battery life and high audibility)
…
The Chinese handset market has undergone a similar influx of local vendors in partnership with MTK in 2007. Tianyu (market facing brand of Chinese telecom player K-Touch) was the first Chinese vendor to launch mobile handsets based on MTK’s turnkey solution in early 2007. Tianyu’s key success factors include products with feature set that address local market needs, faster turn-around time, wide spread distribution and high channel margins to distributors. By end of 2008, a number of local vendors such as Bird, Amoi, ChangHong, Gionee, etc had entered the Chinese market using Tianyu’s business model. Increased competition among numerous vendors resulted in ASP (Average Selling Price) reduction, in turn affecting handset margins adversely.
End of complementary posts reminder
Current situation in China:
Consolidation among Chinese mobile phone brands and manufacturers would escalate in the following months
The recent message from China was blunt: Xiaomi (小米), Lenovo (联想), ZTE (中兴) and GiONEE (金立) are pushing new products – Mobile phone industry, welcome to the final competitive play (小米联想中兴金立争推新品 手机业迎来淘汰赛) [IT Business News Network (IT商业新闻网), July 13, 2013]:
From Xiaomi mobile phone, Lenovo K900, HTC devices having depth customization with operators, and then to ZTE Geek phones in recent days, in addition to Meitu Kiss [rooted in a highly popular “picture beautifying software” made in China], the GiONEE mobile phone and a number of domestic brands, there were a number of new product launches in the first half. In the second half the smart phone will probably usher in a decisive knockout.
Then the message continues with an earlier information which I would take here in a little more detail from China’s mobile phone shipment up 36.4% in June [China Knowledge, June 12, 2013]
China saw its shipment of mobile phones in the domestic market surge 36.4% year on year to 42.29 million units in June this year, according to a report released by China Academy of Telecommunication Research of MIIT.
The figure last month was 29.1% lower than the 59.08 million it realized in May 2013.
China’s shipment of domestic brand mobile phones in the country hit 34.31 million units in June, accounting for 81.1% of the total.
A detailed media report is in the 6月份全国手机出货4248.8万部下降近三成,国产机处于“小学生”阶段 [China Industry Inside Network, July 12, 2013] which contains the explanation for the May market contraction as well. I will again include an already available explanation in English: China’s mobile phone shipment dips [ZDNet, July 12, 2013]
Some smaller cellphone manufacturers in China have been cutting production on inventory and funding issues, according to a Sina news report, which cited a report by First Financial Daily. iiMedia CEO Zhang Yi told the Chinese newspaper many Chinese brands also were adjusting their pace to reduce the frequency of new product launches as they aimed for higher profit.
Zhang believed consolidation among Chinese mobile phone brands and manufacturers would escalate in the following months.
Many domestic market players are struggling to stay afloat. Faced with falling margins and profits, smaller handset makers have been forced to close and these have included veteran market players in the market who had been in business for over two decades. OEM cellphone manufacturers are competing for orders, some agreeing to lower their profit to just 1 percent in order to secure the big orders.
A cellphone manufacturer told First Financial Daily that major local telcos, including China Mobile and China Telecom, were promoting mobile handsets priced between 299 and 499 yuan (US$48.7 to US$81.3), which basically cut off sales of other lower-end cellphone brands. The market was now a “playground for [well-known] foreign and domestic cellphone brands”, he added.
As far as the market share split between the leading brands the latest information was China market: Smartphone sales over 75 million units in 1Q13, says Analysys [DIGITIMES, May 22, 2013] and 78% of the market is shared by Top 10 vendors, with Samsung and Apple joint share just 24.1% while the domestic top brands held not less than 53.9%, according to the table below:
There were 90.54 million handsets sold in the China market during first-quarter 2013, growing 23.5% sequentially and 34.8% on year, and 75.28 million units of them were smartphones, increasing 32.2% sequentially and 141.5% on year, according to Analysys International.
Analysys: Main smartphone vendors in China by sales volume, 1Q13
Samsung: 17.3% Lenovo: 13.1% Coolpad: 10.3% Huawei: 10.1% ZTE: 6.9% Apple: 6.4% K-Touch: 4.1% GiONEE: 3.8% HTC: 3.1% OPPO: 2.9%
Considering the well known Lenovo, Huawei, ZTE and HTC situation the most interesting Chinese brand for me quickly became GiONEE. Why?
With the Facebook message on September 5, 2012 of the GiONEE FB site:
If you are waiting something new, something that does not only fancy your eye but also touch your heart, wait just with patience and GiONEE is coming…
GiONEE came to the international scene. On September 27, 2012 we were told:
… here unveils the mystic 4.65 inch Android device from GiONEE: Super AMOLED Plus display with QHD resolution (960*540 pixels), 8.0 Mega pixels autofocus camera, 1.0 Mega pixels front-facing camera, dual core 1.2GHz CPU, Android OS v4.0 Ice Cream Sandwich. …
referring definitely to a previous September 25, 2012 message and related image:
… see more about the Super AMOLED Plus screen. The color contrast ratio and brightness is the best, and it is most power saving. Do you like this?
I won’t detail further steps taken by the company on the international market, as documented on its Facebook site, but jump to the latest one of July 10:
Finally we unveil the latest flagship product of Elife series– Elife E6. We hope our fans and curious folks will like it.
the 2699 yuan price equals to not less than $440. Isn’t it too steep? GiONEE’s next message of July 10 seems to target that question with:
Full spec for E6
On July 13 we further learned that:
GIONEE E6 manufactured with CNC technology and handcraft [GioneeMobile YouTube channel, July 12, 2013]
and on July 14:
ELIFE E6’s delicate hand-polished sides allow it to standup by itself in order to take handsfree photos. Never again would someone be left out of a group shot!
on July 16:
This is Gionee Elife E6 – the revolutionary smartphone with more than just a smartphone.
GIONEE ELIFE E6 Smartphone [GioneeMobile YouTube channel, July 14, 2013]
the next July 17:
ELIFE E6’s 5-inch LCD includes the latest LTPS Technology with 1080 pixels and ultra Retina Standards of 441 pixels; allowing you to view the the details of every moment
finally on July 18:
ELIFE E6’s Content Adaptive Backlight Control automatically adjusts screen brightness according to display, maximizing power consumption reduction, and allows power saving up to 30%
Next day we got reminded that:![]()
With all the excitement surrounding Elife E6, don’t forget its 7.9mm curvy, colorful, and stylish little brother Elife E3!
Aha, that “little” device which was reported as Gionee’s Slim New Droid Totally Stole Samsung’s Thunder! [Gizmodo India, May 21, 2013]
… Just a day after Samsung flexed its muscles with a mid-range quad core dual-SIM offering – the Galaxy Grand Quattro, they’ve pretty much been left in the dust by, of all people – Gionee. The ELife E3, from the relatively unknown Chinese ODM (which entered India with its own brand earlier this year) seems to have whipped the Quattro in every department – at least on paper. Here’s the score-line of the tech-spec showdown:
ELife E3 vs Galaxy Grand Quattro: A 6-1 whipping!
1-0: 1.2GHz Quad Core A7 (Mediatek) vs 1.2GHz Quad Core A5 (Snapdragon)
2:0 16GB internal memory vs 8 GB
3:0 8MP/2MP rear/front cameras vs 5MP/VGA
4:0 Android Jelly Bean 4.2.1 vs 4.1.2
5:0 4.7″ IPS 1280×720 display vs 4.7″ 800×480
6:0 Priced at Rs. 15,000 [$252] vs Rs. 17,000 [$286]
6:1 1800 mAh battery vs 2000 mAh
Relative to all that above the original press release for E6 appeared as Gionee Launch ELIFE E6 smartphone – Simply Smart For all, the world’s first White OGS phone [Core Sector Communique, July 11, 2013] from which I will include here only those excerpts which provide additional information:
As the world’s first White OGS phone [OGS = One Glass Solution, touchscreen technology, see also the review within this], its 2.54mm narrow edge and 6.18mm thin miniature size allows it to slide comfortably into your pockets. … weighing only 128g …
Unibody Design
ELIFE E6’s innovative design features an unibody exterior in Pearl White and Stunning Black. …
The Best Display Technology across the Globe
Powered with a full HD Reality Display Resolution, 441PPI high pixel density and super bright AMOLED, ELIFE E6 automatically reduces 80% of sunlight reflection and increases the brightness of images by 20%, bringing you crispier and clearer razor sharp images. Full Lamination Technology allows 20% reduction in overall thickness and Light Transmittance increased by 10%.
Capturing Pictures Have Never Been Easier
ELIFE E6’s innovative camera technology redefines how photos are meant to be captured. Forget about dragging a camera around for high quality photos and videos. With the goal to make life better through technology, ELIFE E6’s camera sports the second generation of Backside Illumination Technology, antireflection coatings, anti-fingerprint film and finishes off with 5 layers of blue glasses, giving it its powerful 13MP rear-end camera for ease of picture taking and 1080P full HD video recording. Its 5MP front-facing camera comes with 12 levels of auto beauty effects, object tracing focus, instant facial beauty support and more; providing its user with Photoshop-polished photos with just a smile.
The GIONEE ELIFE E6 is available in black, white with matching color cases. ELIFE E6 will be available in China from Mid July 2013 with suggested retail price at CNY2699 and will be available in India, Nigeria, and Vietnam after August 2013.
About Gionee
Established in 2002, Gionee Communication Equipment Co. Ltd is a hi-tech company engaging in mobile device designing, R&D, manufacturing, sales in international markets, and mobile internet application services. Today, Gionee sells over 23 million handsets per year in China mainland alone. With innovation at the core of its R&D, in November 2011, Gionee ranked in as the No.3 brand in the 2G market and in August 2012, Gionee ranked in as the No. 2 in the GSM market. Gionee adheres to the motto “integrity, teamwork, innovation”.
Therefore I had two questions for GiONEE (I will add their answers as I get them):
GiONEE In the global press release – see it e.g. here: http://corecommunique.com/gionee-launch-elife-e6-smartphone-simply-smart-for-all-the-worlds-first-white-ogs-phone/– “White OGS” is indicated without any explanation. Even around the web I found only one explanation, as “OGS in white color”. If that is a right wording than it is still not understood. Could you explain?
Gionee India Is IPS Panel and 7.7 thickness is right for your country? As you published it with this picture: https://twitter.com/GioneeIndia/status/355217623287472128/photo/16.18mm
My problem is that in the global press release – see it e.g. here: http://corecommunique.com/gionee-launch-elife-e6-smartphone-simply-smart-for-all-the-worlds-first-white-ogs-phone/– 6.18mm thickness with OGS, super bright AMOLED and Full Lamination Technology has been stated, which is indeed possible with such things (vs. IPS).
Twitter / GioneeIndia: Gionee Elife E6 Specs compared …
…
Earlier information about GiONEE
From the company itself:
Gionee Brand Introduction Video– Who we are and what we do? [Gionee India YouTube channel, Feb 2, 2013]
From the content it becomes obvious that this company video was produced well back in 2012, presumably around August 2012 when the ‘About’ was first published as given here: Brand_GiONEE Communication Equipment Co., Ltd ShenZhen [with first content in Aug 15, 2012]
“An international fast growing brand”
Established in 2002, Gionee is a hi-tech company engaged in mobile device designing, R&D, manufacturing, and sales in international markets, and offering mobile internet application service.Gionee started the international branding firstly in China mainland in 2005 which was the gold mine for global investors and enterprises. Now Gionee sells over 23 million handsets per year in China mainland, ranking as No.3 brand in 2G market share after Samsung and Nokia in Nov 2011, and No. 2 in GSM market after Samsung in Aug 2012.
As a brand to be recognized as durable, long standby and easy to use, Gionee now is featured with new tags like fashionable, stylish, and premium user experience. Many Asian super stars have high praise for Gionee products and they are willing to tell people how nice the products are.
Asian super star Mr. Andy Lau, Korean TV play star, all young men’s dream princess, Miss. Yun Enh Huy, Taiwan movie prince Eric Ruan, the most popular music band Phoenix Legend in China mainland, etc, all have acted in Gionee product movies and the beautiful mobile phone stories once moved thousands of people.
Since 2011, Gionee moved rapidly for branding in Nigeria, Vietnam, Taiwan, Myanmar, India, Thailand,
Phillips[Philippines], and so on. And once launched one product, it soon became a best seller in the market, even in some cities and countries customers need to wait for new deliveries. Gionee is a hot word as everyone is talking about where to buy one.Gionee is working for the No.1 brand which is most welcomed by customers. The praises from Gionee customers is the only precious crown for Gionee.
Gionee Industrial Park Manufacturing Facility Video [Gionee India YouTube channel, March 4, 2013]
described in Manufacture_GiONEE Communication Equipment Co., Ltd ShenZhen [with first content in Aug 3, 2012]
With a total investment of more than 1 billion RMB and an area of 330,000 square meters, Phase 1 of Gionee Industrial Park was completed and went into production in 2006, with an annual production capacity of 40 million units. After the project is completed, the park’s annual production capacity will hit 80 million units as China’s largest and best professional mobile phone manufacturing base.
Gionee products are now selling to India, Bangladesh, Pakistan, Indonesia, Vietnam, Thailand, Philippines, Malaysia, Russia, Middle East and Africa. The export already increased to 1 Million phones per month to the overseas market.
A tight partnership with MediaTek and Qualcomm allows Gionee to offer a wide product portfolio covering both low end feature phone and high end smartphone. As all products are designed and manufactured by Gionee and as the company is only working with tier-1 suppliers, Gionee is awarded the Best Quality Mobile Phone Manufacturer in China.
Welcome to visit our industrial park!
Finally RD_GiONEE Communication Equipment Co., Ltd ShenZhen [with first content in Aug 3, 2012]
The company has over 10,000 employees, out of which 1000 belong to R&D and 8000 belong to the factory.
Technology reflects the strength of an enterprise; R&D is the key to sharpen the competitive edge of mobile phone industry chain roundly, and Gionee always insists on the strategy of independent R&D and innovation. At present, Gionee’s R&D system mainly comprises six professional R&D organs: Application R&D Institute, Smartphone R&D Institute, Overseas BU R&D Institute, CDMA R&D Institute, GOSO R&D Institute and AORA R&D Institute.
Persistence in quality is the impetus for Gionee’s sustained development. With deep R & D as core, lean manufacturing as foundation, outstanding after-sale service as guarantee and high-tech products as core competitiveness, Gionee has kept developing practical and handy products. Gionee has persisted in independent R & D by establishing professional R & D institutions in cities like Shenzhen, Shanghai and Hangzhou, thus ensuring its outstanding R & D performance.
And I will include here the following 3d party information as a very relevant one:
Gionee UX Design Training – PEOPEO [Peopeo UX Training information, Aug 9, 2012]
Introduction:
Peopeo was contracted by Gionee to give their headquarter team in Shenzhen a series of training program around user centered product design and development. Different level of teams, from management, product manager, designer, and engineers, had participated in this training course, to form a consistent acknowledgement.
Content:
Nowadays China is at a period of changing from Made in China to Designed by China, all companies have to facing such a challenge. Only through a professional user experience centered product design and development process, through in-depth research and understating on the users, the companies can save tremendous cost, can develop better product which meet users’ demands, fir users’ habits, bring users with great experience, hence win the market.
For companies like Gionee, while they compete with other big phone companies and other big companies in the internet industry, they have to establish a different competitive strategies and form a localized strategic advantage. So they have to have a clear understanding of user experience, to make UCD as the core in the product development process, which need to be implemented in the future work and to be reflected in all aspects of the company operation; they have to have a coherent, consistent user-centric and unified understanding, and put them into specific implementation, to ensure that users’ needs are met, to ensure that the users have expected user experience, and to further help the company to establish the core DNA.
Peopeo senior consultants Tingbin Tang, Sean Wee and Kelly Shi provided Gionee team this training. Courses combined with a large number of classical and forward-looking cases; together with presentations and discussions to improve every training participants’ knowledge and skills for user-centric design and development process. Including: lecture; case studies; interactive games; video playback; Q&A discussion; interactive workshops, etc.
From my trend-tracking blog, ‘Experiencing the Cloud’:
Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [‘Experiencing the Cloud’, Feb 21, 2011]
While the mainstream business model for manufacturing and distributing mobile handsets remains leveraging the OBM/ODM/OEM/EMS model, a whole new paradigm has developed within China’s domestic market, according to a new report from Digitimes Research.
The local China-based industry called “Shanzhai,” but translated as “white box,” is based on small-scale or underground factories whose products are seldom sold through regular sales channels, but the scale of the market now rivals that of global top-10 brands or major Chinese brands in the domestic China market, Digitimes Research pointed out. The “white-box” industry currently accounts for more than 100 million handset shipments, and some players in the market, such as K-Touch (Beijing Tianyu Communication Equipment) and Gionee have made the leap to become recognized brands.
…
According to MediaTek, the upcoming handset solution, codenamed as MT6252, supports serial flash memory and is cost efficient for handset makers as it uses lesser passive devices and smaller printed circuit board than existing solutions. Also, the MediaTek solution supports four-SIM, four-standby mobile phones, convincing the mainland`s home-grown handset makers including Gionee Communications Equipment, Ragentek Communication Technology Co., Ltd. and Leatek Technologies International Co., Ltd. to support it.
Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
Digitimes Research believes that market share rankings for the China smartphone market will change significantly during 2012. Samsung and Apple will take the top two places, while the big four China-based brands –Huawei, ZTE, Lenovo and Coolpad – will take third to sixth places, whileNokia will drop to seventh; these seven firms will collectively account for 85% of shipments.
In other words, the many other brands hoping to seize a share of the market will essentially be confined to competing for a potential market of just 15% of overall shipments or around 21 million handsets. Given such a situation, Digitimes Research projects that many of China’s best known smaller brandssuch as Xiaomi, TCL, Gionee, Tianyu, Oppo and BBK will see shipments of no more than a few million handsets.
…
Industry sources claim that China’s smartphone prices could drop to RMB 600 in H2 2012 due to increasing availability of low-priced smartphone chips. Smartphones featuring Taiwanese fabless semiconductor company MediaTek’s (MTK) MT6573 processor are available on B2C e-commerce sites such as Taobao and Paipai for RMB 800 and below. MediaTek’s MT6575 chipset, released in March, has already appeared in handsets from domestic handset vendors such as Lenovo (0992.HK), Gionee, ZTE (0763.HK; 000063.SZ), and Yulong (Coolpad), as well as foreign brands such as Motorola. The MT6575 is currently available for between RMB 1,000 to RMB 1,500. Taiwanese chipmaker MStar Semiconductor plans to release its first dual-core chipset solution for RMB 1,000 smartphones next week.
The low priced, Android based smartphones of China will change the global market [‘Experiencing the Cloud’, Sept 10, 2012]
Stellar growth sees China take 27% of global smart phone shipments, powered by domestic vendors [Canalys press release, Aug 2, 2012] – Android is the clear platform of choice, accounting for 81% of Chinese shipments … Local tier-one vendors have worked hard in recent quarters to greatly improve their brand resonance among consumers and to expand and enhance their relationships and influence within operators,’ said Canalys Research Director for China, Nicole Peng. ‘But the tier-two vendors — the likes of Oppo, K-Touch and Gionee — have also stamped their mark, boosting smart phone shipments into tier-three and tier-four cities, predominantly through the open channels. As feature phone vendors, they already have established partnerships and strong brand awareness. These domestic vendors are making significant progress transitioning their portfolios and customer bases to be more focused on smart phones.’
Apple Should Take The $199 Chinese Smartphone Seriously [Seeking Alpha, Sept 6, 2012] At a time when China is set to overtake the U.S. as the world’s largest smartphone market, little-known Chinese firms are prepared to battle it out for market dominance with the maker of the game-changing iPhone, Apple (AAPL). … There are a number of Chinese brands offering similar capabilities, nominally, as the iPhone at half the price, most of them using a forked version of Google’s (GOOG) Android. The names include ZTE Corp., Lenovo Group, and other small private firms like Xiaomi, Gionee, and Meizu Technology. Even cheaper smartphones are offered by Alibaba Group, Shanda Interactive, and Baidu (BIDU) for fewer than ¥1,000 (~$150 U.S.).
MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [‘Experiencing the Cloud’, Dec 12, 2012]
Currently Oppo, ZTE, Huawei, Lenovo, Gionee and even Sony have confirmed to be working on phones using the new quad-core CPU, with prices from some smaller brands expected to start at around $200.
Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the Cloud’, July 20, 2013]
[Part 2] MediaTek to push 8 small cores, the mystery [ESM 国际电子商情 (International Electronic Business), July 18, 2013] exclusive interview … [with] Zhu Shangzu (朱尚祖), MediaTek Global Smartphone General Manager … Judging from the current situation, customers of high-end flagship phones are still using the products of the competitors, but there is flagship in our quad-core case as well, and OPPO, Vivo and GiONEE and other quad-core phones are also very popular. Our next goal is to get the customers of flagship machines using our platform via helping customers to achieve stronger performance on the big screen multimedia.
From current media reports:
Gionee and Opera get more people connected [Opera press release, Jan 24, 2013]
Opera Software and Gionee, one of the TOP 3 mobile phone brand in China and famous global smartphone solution supplier, are working together to get more people connected with the Opera Mini mobile phone browser.
Opera Mini will be pre-installed in Gionee’s Android-based smartphones to give Gionee users quick access to the internet. These handsets are already available in Vietnam and Nigeria.
Gionee always highlights innovation and makes continuous efforts to bring new features to its users, and is known as a leading provider of mobile phone solutions, products and services to global market.
“The trend that smartphones are replacing feature phones requires more of our inputs in high-end mobile platforms such as Android,” said William Lu, vice president, Gionee. “With a better browser for Android, Opera Mini, in the mix, we can bring better user experience to our customers.”
Opera is one of the most used mobile browsers with 229 million users worldwide. Opera Mini is designed for fast browsing on both 2G and 3G networks.
“The best possible user experience on any device and any network is what Opera works toward,” said Lars Boilesen, CEO, Opera Software. “With Opera Mini, Gionee will provide its users with all the advantages that Opera Mini users benefit from, including its speed and ease of use.”
Gionee has also launched Opera Mini in its Java and MRE based feature phones.
Lenovo, Huawei, Coolpad, Gionee, Xiaomi: 5 Chinese ‘Underdog’ Smartphone Brands Taking Your Sales [International Business Times, Feb 25, 2013]
Apple has been at the top of the smartphone industry since it came out with the iPhone. Five iterations later, it still holds a pretty big share of the industry. But lately, Chinese brands are making a name for themselves, starting in their own country.
…
Gionee
The good
Gionee’s flagship phone, Dream D1 features a 4.65-inch display with super AMOLED, a 1.2GHz Cortex A7 Processor, Android 4.1 Jelly Bean OS, 1 GB RAM, 4 GB of Rom with microSD card, an 8-megapixel rear camera, and a 1-megapixel front camera, reports GoTechMax.
The bad
Aside from the lower-than-normal pixel count of the camera, Gionee’s Dream D1 also has an HD 720p display, so you can’t expect full HD. Otherwise, it gives a pretty solid run for a phone that’s rumored to be sold at Rs 10,000 in India (approximately $185 USD), reports Droidify.
…
Cornucopia of Choices Spurs Smartphone Market to Double by End of 2017 [IHS iSuppli press release, July 17, 2013]
…
Apple’s iPhone franchise appears to be stalling as first-quarter shipments of 37.4 million fell below expectations. With the next iPhone model not expected until the second half of the year, there is a real possibility that the full-year 2013 sales volume of the iPhone may be essentially flat at around 150 million units, compared to 134 million units in 2012.
“The possible slowing growth of the iPhone and the rapid pace of competitive smartphones releases speak to the ferocious nature of the handset business, especially now as the market continues to pivot from a market dominated by lower-end handsets known as feature phones to one that is increasingly smartphone-centric,” Lam said.
Outshipped
The trend of deeper smartphone penetration continued in the fourth quarter of 2012 and the first quarter this year, as smartphones outshipped feature phones in the overall branded cellphone market.
After a seasonally high fourth quarter, which saw total mobile handset shipments topping 400 million units for the first time, handset shipments in the first quarter of 2013 contracted by nearly 50 million units quarter-over-quarter, keeping with seasonal sales trends.
Samsung continued its strong growth in the first quarter with a sequential increase of 9 million units, while brands such as Coolpad and Gionee outshipping the likes of HTC and Motorola in the first quarter.
Chinese smartphone OEMs were able to accomplish such growth on the back of a catalog of largely affordable smartphones, while Samsung rolled out a number of low-cost variants to its high-end flagship products.
These competitive forces, as well as changing consumer demand, will place pressures not only on Apple but also on other OEMs, IHS believes, forcing players to innovate and diversify smartphone offerings in order to continue growing.
…
Gionee To Launch Series Of Smart Phones In India [EFYTimes.com portal, Feb 19, 2013]
Established in 2002, Gionee is a specialized mobile device design company from China. Gionee over the years has believed in keeping Innovation as its Core Value Proposition which has helped the company’s growth over the last decade. Research & Development is an institution with over 2000 employees. A state of the art In house Manufacturing Unit ensures Gionee products deliver more than the best to its customers, creating new benchmarks of quality each time.
Gionee currently sells over 23 million handsets per year in China mainland and has been ranked No. 2 brand in the GSM market. With an investment of over 160 Million Dollars and 8000 employees, Gionee has a current annual production capacity of 40 million units. The company is already in the process of expansion with an area of 330,000 square meters, the Gionee Industrial Park is China’s largest and best managed mobile phone manufacturing facility unit on completion will have an annual production to hit 80 million units. Gionee’s export is in access of a million units monthly catering to well established brands overseas as an ODM.
Gionee will be launching its entire range of mobile devices in India, from feature phones to smart phones with a special focus on the smart phones. Gionee promises to offer its Indian customers the best in class experience, every time and would be available with its entire range of products for Indian customers by the end of Feb 2013. Gionee has also tied up 4 leading import and distribution and import partners including based out of Chandigarh, Jaipur, Kolkata & Bangaluru.
To support the India Operations Gionee has already set up an office in New Delhi and is in the process of building the core team. The India Office will help strengthen its brand presence by providing Marketing / Sales Support / Service Support to its Indian Partners & Consumers. The office will be playing a key role in product testing / validation and customization for the India Market. The India Office has already appointed Goosebumps as their Advertising agency and Intellect Digest as its Digital Media Partner.
Gionee has always believed in an integrated business approach and has therefore based its biz on its 3 pillars of strength being Own Design/ Own Manufacturing/ Own R&D. A close association with MediaTek and Qualcomm allows Gionee to offer a wide product portfolio covering both feature and smart phones. Living up to its name Gionee Meaning “Golden Quality” the brand has always kept quality and experience at the top. Tight partnerships with key Tier 1 suppliers and an innovative Sales & Marketing Approach have developed Brand Gionee.
Gionee started international branding in 2005 from mainland China and is now in the process of setting up its Brand business globally and having a strong presence in the Middle East, Northern Africa, Vietnam, Taiwan, Myanmar, Thailand and NOW India.
Gionee Dream D1 launched in India for Rs 17,999, features a 4.65-inch screen, quad-core processor and runs on Android Jelly Bean [BGR India, March 12, 2013]
Following UMI which recently launched the X2, Gionee, another Chinese mobile maker, has launched the Dream D1 in India. This 4.65-inch smartphone will be available by the end of this month at retail stores across the country for Rs 17,999 [$302].
The Dual-SIM Dream D1 sports a 4.65-inch Super AMOLED Plus HD (1280×720 pixels) display and is powered by a 1.2GHz quad-core Cortex A7 processor, PowerVR Series5XT GPU and 1GB RAM. The phone also includes features like 8-megapixel rear camera with LED flash and support for 720p video recording, VGA front camera, 4GB of internal memory which can be expanded up to 32GB and a 2,100mAH battery. On the software side of things the Dream D1 has a built-in Digital Theatre System (DTS) Sound for enhanced audio and runs on Android 4.1 Jelly Bean.
The phone is priced at a slightly higher price than the UMI X2, LAVA Q800 and the Micromax Canvas HD that offer similar features.
Gionee Elife E6 with 5-inch 1080p display announced, coming soon to India [Fone Arena, July 10, 2013]
Gionee has finally announced the most expected Elife E6 at an event in China just now. The Elife E6 packs a 5-inch (1920 x 1080 pixels) display based on one-glass solution (OGS+) technology, powered by a 1.5 GHz quad-core Mediatek MT6589T processor and runs on Amigo ROM Android 4.2 (Jelly Bean). It packs a 13-megapixel rear camera with f2.2 wide angle lens, BSI sensor, LED flash and a 5-megapixel front-facing camera with f2.4 wide angle lens. The phone is 7.9mm thick and has just 2.54mm thin bezel around the display. It weighs just 128 grams. It has DTS surround sound technology and has dedicated Yamaha audio chip for enhanced audio experience.
The phone has CABC screen brightness regulation technology that automatically reduces screen brightness automatically and the synchronization heartbeat technology that reduces application wake up time) to save power. The phone packs a 2000 mAh battery with intelligent power meter that minimizes charging and discharging errors.
At the launch Gionee listed India in the global launch countries among several countries. So we can expect the phone to launch in India soon. Gionee launched the Elife E5 in India recently.
…
Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung
Updates
Update: The Power of 8: MediaTek True Octa-Core [mediateklab YouTube channel, July 29, 2013]
Update: MT6592—The world’s first true octa-core SOC with scalable eight-core processing [product page, March 13, 2014]
Overview
MediaTek MT6592 is the world’s first heterogeneous computing SOC with scalable eight-core processing for superior multi-tasking, industry-leading multimedia features and excellent performance-per-watt. Based on 28nm HPM (High-Performance Mobile) process technology, MT6592 has eight CPU cores, each capable of clock speeds up to 2GHz.
Features
- ARM® Cortex®-A7 processor (1.7GHz or 2GHz)
- 28nm HPM process technology
- MAGE 3D graphics engine
- UMTS / HSPA+ R8 / TD-SCDMA / EDGE / LTE
- 801.11a/b/g/n, Bluetooth, GPS, FM tuner
- 16MP camera image signal processor
- Full HD H.265 / VP9 and Ultra HD H.264 video playback
- ARM Mali™ GPU (700MHz)
- MediaTek ClearMotion™ video enhancement
Update: [€147.18] Cubot X6 OctaCore MT6592 Phone Ultimate Slim Design 5″ OGS HD Retina [arif rachman YouTube channel, March 1, 2014]
Cubot X6 OctaCore MT6592 Ultimate Slim Design
Please follow the link below to see the full specification
http://bit.ly/CubotX6This is the latest phone from Cubot. Well.. the phone has the latest MT6592 1.7GHz processor. 28nm process, with quad core mali 450 GPU. Frequency is up to 700MHz. It supports full HD video with wide screen decoding format.
The true eight core processor can run simultaneously through advanced scheduling algorithm, dynamic temperature control and power management technology to optimize workload distribution to each core. When handling multiple tasks and heavy duty needs, achieve the peak performance of full eight core. At light load, you can turn off the core, the ultimate energy saving idle. It means substantial increase in cell phone battery life.
The Mali 450 graphics processor, overall performance is up to twice of the previous Mali 400. It supports full-HD 60fps. The triangles per second and render is 152M 2.8G pixels. Should be easy to run 3D games, smooth playback of 1080 HD videos. It also has a built in powerful MAGE 3D engine.
The front camera is 5 mega pixels while the back camera is 8 mega pixels. The camera is equipped with five pieces of high precision glass structure, which can effectively filter infrared blue glass. This is to achieve the level of professional SLR camera. Far better than ordinary lenses. The phone uses Sony sensor with latest 13Mega-Pixel CMOS Image Sensor.
In a week, the phone will be available at banggood for only $184.99 with free shipping worldwide! That’s an octa core phone below 200$ price tag! Not cheap enough?
Leave your email to get referred and get 10$ discount! Cheapest price out there!
Please follow the link below to see the full specification
http://bit.ly/CubotX6
IllusionMage [Wikipedia, excerpted on March 15, 2014]
IllusionMage is a paid for 3D modeling, animation, and rendering software packages comprising the core engine of Blender, an open-source, 3D software suite, and bundled with materials related to Blender.
Other names this bundle has gone under are IllusionMage3D, 3DMagix, and 3DMagixPro.[1]
All materials and software included are freely available from other sources. The marketing of this program includes images that were stolen from other sources, often created with competing 3D applications. The image of the alleged creator of the software, Seth Avery, is a random stock photo.[2]
Criticism
IllusionMage has come under fire by many prominent Blender news sites and figures, including Ton Roosendaal, the founder of the Blender Foundation[3][4]
Related
“Illusion Mage & 3D Magix Pro (affiliate) domain names” Topic: Illusion Mage & 3D Magix Pro *is* a scam. KatsBits Forum. Retrieved 2 October 2011.
“Handsome young man isolated over white”. Laflor Photography via iStockPhoto. Retrieved 8 May 2012.
January 2011 Blender Foundation Press Release
“3DMagix and IllusionMage, scam or open source leeches?”. BlenderNation. Retrieved 30 September 2011.
Update: 联发科平板四核心MT8135 官方成绩曝光 (MediaTek MT8135 quad-core tablet exposure Official Results) [ 驱动之家 (MyDrivers.com), July 29, 2013]
Update: MediaTek’s Quad-core Tablet SoC MT8135 : Performance Benchmark [mediateklab YouTube channel, July 19, 2013]
Update: MediaTek Introduces Industry Leading Tablet SoC, MT8135 [press release, July 29, 2013]
TAIWAN, Hsinchu – July 29, 2013 – MediaTek Inc., (2454: TT), a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced its breakthrough MT8135 system-on-chip (SoC) for high-end tablets. The quad-core solution incorporates two high-performance ARM Cortex™-A15 and two ultra-efficient ARM Cortex™-A7 processors, and the latest GPU from Imagination Technologies, the PowerVR™ Series6. Complemented by a highly optimized ARM® big.LITTLE™ processing subsystem that allows for heterogeneous multi-processing, the resulting solution is primed to deliver premium user experiences. This includes the ability to seamlessly engage in a range of processor-intensive applications, including heavy web-downloading, hardcore gaming, high-quality video viewing and rigorous multitasking – all while maintaining the utmost power efficiency.
In line with its reputation for creating innovative, market-leading platform solutions, MediaTek has deployed an advanced scheduler algorithm, combined with adaptive thermal and interactive power management to maximize the performance and energy efficiency benefits of the ARM big.LITTLE™ architecture. This technology enables application software to access all of the processors in the big.LITTLE cluster simultaneously for a true heterogeneous experience. As the first company to enable heterogeneous multi-processing on a mobile SoC, MediaTek has uniquely positioned the MT8135 to support the next generation of tablet and mobile device designs.
“ARM big.LITTLE™ technology reduces processor energy consumption by up to 70 percent on common workloads, which is critical in the drive towards all-day battery life for mobile platforms,” said Noel Hurley, vice president, Strategy and Marketing, Processor Division, ARM. “We are pleased to see MediaTek’s MT8135 seizing on the opportunity offered by the big.LITTLE architecture to enable new services on a heterogeneous processing platform.”
“The move towards multi-tasking devices requires increased performance while creating greater power efficiency that can only be achieved through an optimized multi-core system approach. This means that multi-core processing capability is fast becoming a vital feature of mobile SoC solutions. The MT8135 is the first implementation of ARM’s big.LITTLE architecture to offer simultaneous heterogeneous multi-processing. As such, MediaTek is taking the lead to improve battery life in next-generation tablet and mobile device designs by providing more flexibility to match tasks with the right-size core for better computational, graphical and multimedia performance,” said Mike Demler, Senior Analyst with The Linley Group.
The MT8135 features a MediaTek-developed four-in-one connectivity combination that includes Wi-Fi, Bluetooth 4.0, GPS and FM, designed to bring highly integrated wireless technologies and expanded functionality to market-leading multimedia tablets. The MT8135 also supports Wi-Fi certified Miracast™ which makes multimedia content sharing between devices remarkably easier.
In addition, the tablet SoC boasts unprecedented graphics performance enabled by its PowerVR™ Series6 GPU from Imagination Technologies. “We are proud to have partnered with MediaTek on their latest generation of tablet SoCs” says Tony King-Smith, EVP of marketing, Imagination. “PowerVR™ Series6 GPUs build on Imagination’s success in mobile and embedded markets to deliver the industry’s highest performance and efficient solutions for graphics-and-compute GPUs. MediaTek is a key lead partner for Imagination and its PowerVR™ Series6 GPU cores, so we expect the MT8135 to set an important benchmark for high-end gaming, smooth UIs and advanced browser-based graphics-rich applications in smartphones, tablets and other mobile devices. Thanks to our PowerVR™ Series6 GPU, we believe the MT8135 will deliver five-times or more the GPU-compute-performance of the previous generation of tablet processors.”
“At MediaTek, our goal is to enable each user to take maximum advantage of his or her mobile device. The implementation and availability of the MT8135 brings an enjoyable multitasking experience to life without requiring users to sacrifice on quality or energy. As the leader in multi-core processing solutions, we are constantly optimizing these capabilities to bring them into the mainstream, so as to make them accessible to every user around the world,” said Joe Chen, GM of the Home Entertainment Business Unit at MediaTek.
The MT8135 is the latest SoC in MediaTek’s highly successful line of quad-core processors, which since its launch last December has given rise to more than 350 projects and over 150 mobile device models across the world. This latest solution, along with its comprehensive accompanying Reference Design, will like their predecessors fast become industry standards, particularly in the high-end tablet space.
Update: Optimized big. LITTLE – MediaTek [MediaTek, July 29, 2013]
Multi-core system-on-chip (SoC) design has brought tremendous benefits to mobile device users by offering seamless engagement in rigorous multitasking. To overcome the issue with high energy consumption and thermal readings, MediaTek is deploying an advanced scheduler algorithm, combined with adaptive thermal and interactive power management to maximize the performance and energy efficiency benefits of the ARM big.LITTLE™ architecture. The technology will allow applications software to simultaneously access all the processors in the big.LITTLE™ cluster for a true heterogeneous experience, activating both of its CPU clusters concurrently for extreme performance.
Optimized big. LITTLE™
ARM big.LITTLE™ processing is designed to address the energy and thermal issues associated with multi-core system-on-chip (SoC) solutions. It allows for the creation of dual-cluster SoCs, with one more powerful (big) cluster for processing intensive tasks and a less powerful (LITTLE) cluster for executing routine functions. MediaTek is among the first SoC designers to have adopted this ground-breaking technology. Unlike its counterparts, however, the company has done so in a manner that affords device users the utmost energy and thermal efficiency rates.
Enabling Heterogeneous Multi-Processing
Of the three big.LITTLE™ software models that can be integrated, for example, MediaTek chose the Heterogeneous Multi-Processing [developed and named by ARM as Global Task Scheduling (GTS), also known earlier as big.LITTLE MP, see in the last section of this post in detail] approach, which unlike the other two methods – Cluster- [as was implemented in Galaxy S4 by Samsung with Exynos 5 SoC having 4xA7+4xA15 configuration] and CPU-Migration [IKS (In Kernel Switcher) developed by Linaro, see in the last section of this post in detail] – allows for individual cores to be activated as and when needed for maximum efficiency.
However, use of the most versatile model isn’t MediaTek’s only advantage. In line with its reputation for creating innovative, market-leading platform solutions, MediaTek has deployed an advanced scheduler algorithm, combined with adaptive thermal and interactive power management to maximize the performance and energy efficiency benefits of the ARM big.LITTLE™ architecture.
The technology will allow applications software to simultaneously access all the processors in the big.LITTLE™ cluster for a true heterogeneous experience, activating both of its CPU clusters concurrently for extreme performance.
In comparison, the current octa-core SoC solution, utilizes one of the more inferior big.LITTLE™ software models. As a result, the processor is not as efficient as it otherwise might be.
As the first company to enable Heterogeneous Multi-Processing on a mobile SoC in the form of its MT8135 Reference Design, MediaTek is uniquely positioned to support the next wave of tablet and mobile devices.
Update: Optimized ARM big.LITTLETM – MediaTek Enables ARM big.LITTLETM Heterogeneous Multi-Processing Technology in Mobile SoCs [MediaTek Position Paper in PDF, July 29, 2013]
MediaTek MT8135 brings PowerVR Series6 GPUs to a mobile device near you [With Imagination Blog, July 29, 2013]
Over the years, our close partnership with MediaTek has resulted in the release of some very innovative platforms that have set important benchmarks for high-end gaming, smooth UIs and advanced browser-based graphics-rich applications in smartphones, tablets and other mobile devices. Two recent examples include:
- MT8125/MT8389, an extension of MediaTek’s highly successful quad-core portfolio which integrates power-efficient PowerVR Series5XT graphics that deliver compelling multimedia features and sophisticated user experiences
- MT8135, the first in a series of PowerVR Series6-based mobile chipsets that are due to be announced in the second half of this year
MediaTek has been steadily establishing itself as an important global player for consumer products like smartphones, tablets and smart TVs, with a strong foothold in Latin America and Asia, and a rapidly growing presence in Europe and North America. Earlier this year, MediaTek introduced MT8125, one of their most successful tablet chipsets for high-end multimedia capabilities.
While MT8125 has been extremely popular with OEMs including Asus, Acer or Lenovo, MT8135 has the potential to consolidate Mediatek’s existing customer base and open up exciting new opportunities thanks to the advanced feature set provided by Imagination’s PowerVR ‘Rogue’ architecture.
MT8135 is a quad-core SoC that aims for the middle- to high-end tier of the tablet OEM market. It supports a 4-in-1 connectivity package that includes Wi-Fi, Bluetooth 4.0, GPS and FM radio, all developed in-house by MediaTek. Miracast is another important addition to the multimedia package, enabling devices using MT8135 to stream high-resolution content more easily to compatible displays, over wireless networks.
MT8135 incorporates a PowerVR G6200 GPU [from the block diagram corresponds to the PowerVR G6230] from Imagination that enables advanced mobile graphics and compute applications for the mainstream consumer market, including fast gaming, 3D navigation and location-based services, camera vision, image processing, augmented reality applications, and smooth, high-resolution user interfaces.
As MT8135-powered mobile devices start appearing in the market, developers will have access to new technologies and features introduced by our PowerVR Series6 family such as:
- our latest-generation tile based deferred rendering (TBDR) architecture implemented on universal scalable clusters (USC)
- high-efficiency compression technologies that reduce memory bandwidth requirements, including lossless geometry compression and PVRTC/PVRTC2 texture compression
- scalar processing to guarantee highest ALU utilization and easy programming
Thanks to the PowerVR G6200 GPU inside the MT8135 application processor, MediaTek brings high-quality, low-power graphics to unprecedented levels by delivering up to four times more ALU horsepower compared to MT8125, its PowerVR Series5XT-based predecessor. PowerVR G6200 fully supports a wide range of graphics APIs including OpenGL ES 1.1, 2.0 and 3.0, OpenGL 3.x, 4.x and DirectX 10_1, along with compute programming interfaces such as OpenCL 1.x, Renderscript and Filterscript.
By partnering up with Imagination, MediaTek has access to our industry-leading PowerVR graphics, worldwide technical support, and a strong ecosystem of Android developers capable of making the most of our technology. We look forward to shortly seeing our brand-new PowerVR Series6 GPUs in the hands of millions of consumers, and see MediaTek as one of our strategic partners for our latest generation PowerVR GPUs moving forward.
End of Updates
This report consists of the following parts:
- The latest MediaTek roadmap, high-end and OS strategy
- News reports about MT6592 and its first application
Update: MediaTek True Octa [MediaTek, July 23, 2013]
Efficient video playback:
When on decoding mode, the battery used for decoding HEVC (H.265) FHD video
can be reduced by up to 18 percent compared to current quad-core solutions
(from MediaTek True Octa-Core Position Paper [MediaTek, July 23, 2013])- What is new vs. my earlier The state of big.LITTLE processing [‘Experiencing the Cloud’, April 7, 2013] report
For the preceding smartphone SoC in the current roadmap see MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [‘Experiencing the cloud’, Dec 12, 2012]. For smartphone SoCs before that see Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [‘Experiencing the cloud’, June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]. Note that MT6588 was renamed MT6589 when was launched, as MT6599 would be renamed MT6592 now.
The latest MediaTek roadmap, high-end and OS strategy
Maybank Kim Eng just published in its MediaTek Closing In Fast [July 17, 2013] report the following two SoC roadmaps:
GPU for MT6592 smartphone SoCs (and presumably for MT6588 as well) will be Mali according to Zhu Shangzu (朱尚祖), MediaTek Global Smartphone General Manager in the [Part 2] MediaTek to push 8 small cores, the mystery [ESM 国际电子商情 (International Electronic Business), July 18, 2013] exclusive interview.
According to 28nm Technology [TSMC, June 21, 2011] description: The 28nm technology node of the TSMC foundry (which is used for manufacturing by MediaTek) has a high performance (HP) process as the first option to use high-k metal gate (HKMG) process technology. The 28nm low power with high-k metal gates (HPL) technology, as the second option, adopts the same gate stack as HP technology while meeting more stringent low leakage requirements with a trade of performance speed. Explanation: From about 10 µm (1971) to below 0.1 µm (100 nm) conventional silicon oxynitride as the gate insulator with polysilicon gate, so called poly/SiON gate stack, was used for CMOS technology. It was typically possible to scale down to 45 nm (2008), only TSMC was able to scale it down further to 28 nm in which most of the current 28nm SoCs from TSMC are produced.
While Intel (and IBM) had to introduce high-K dielectric as the gate insulator with metal gate, so called High-k / Metal Gate stack, for the performance of their 45 nm products in 2008 (in order to continue with the Moore’s law in their realm) as you could see on the right (taken from Life With “Penryn” [DailyTech, Jan 27, 2007] interview with Mark Bohr, Intel Senior Fellow, and Steve Smith, Intel Vice President DEG Group Operations), TMSC could introduce that only on the 28nm node as described above. The HKMG based 28nm SoCs are much higher performance (or higher performance still with low power by HPL) as you could see from the 2GHz clockrate of the MT6592 (above) or MT8315 (below) vs. that of the convential poly/SiON counterparts, MT6589 and MT8389 with 1.2GHz.
Complementary post reminder: H2CY13: Upcoming next-gen Nexus 7, the ASUS MeMO Pad HD 7 “re-incarnation” at reduced by $50 price, dual/quad-core mid-range tablets from white-box vendors starting from $65 [‘Experiencing the Cloud’, July 5, 2013] in which there is plenty of information regarding the non high-end tablet SoCs, from MediaTek (MediaTek MT8125, MediaTek MT8377 and MediaTek MT8389) as well as competition from Allwinner and Rockchip. The pre-eminent ASUS MeMO Pad™ HD 7 described in detail there is using the MT8125 SoC, while the new Nexus 7 (to be announced before the ending of July) the Qualcomm Snapdragon 600 Quad Core SoC. In that sense we got with that post not only a complete H2 competitive tablet market picture for mid-range but some information regarding the new Qualcomm high-end as well.
For the upcoming MT8135 tablet SoC it is known from the part 3 of the Zhu Shangzu interview that the quad-core configuration will be 2xA15+2xA7, which means a big.LITTLE architecture and quite probably the already mature ‘In Kernel Switcher’ (IKS) scheduler initially GTS with MediaTek’s “advanced scheduler algorithm, combined with adaptive thermal and interactive power management” and called Heterogeneous Multi-Processing (HMP) by MediaTek (see in the updates in front of the original post). But as As ARM already decided on the architecture of the other, more general ‘Global Task Scheduling’ (GTS) solution (see much below) I would assume that the proper hardware underpinnings for GTS will already be built in (unlike in the Samsung’s Exynos 5 SoC released before), so when the scheduler software will be mature enough it will run well on MT8135. The inclusion of just two cores of each (unlike in Exynos 5) is a very strong proof-point of that. As far as the GPU is concerned we know from Zhu Shangzu interview that an Imagination GPU will be used, therefore I will leave the next-generation SGX6XX (PowerVR Series6 or ‘Rogue’) indication in the above table. Update: It is the PowerVR G6200 GPU [from the block diagram corresponds to the PowerVR G6230] as you could see from Imagination block post published on the MT8135 announcement (July 29), and included here in front of the original post.
with the following commentary:
Strong fundamentals intact. Having exceeded its 2Q13 guidance so significantly, we believe MTK will continue to ride the strong momentum in 3Q13, perhaps growing its revenue by low-to-mid-teens QoQ or 30% YoY to chalk up another record high of TWD36-38b [US$1.2-1.27B]. Importantly, a better product mix and cost structure would help lift its profitability to ±44%. We expect MTK to ship 70-72m units of smart devices, up 25-30% QoQ, with quad-core APs and tablets making up nearly 50% of total shipment. The benefits of operating leverage should drive OPM past 20%, the highest since 3Q10. MTK is set to report its 2Q13 results in late July or early August and we forecast net profit of TWD6.8b [US$227M] (EPS: TWD5.02; Street: TWD6.3b), up over 80% QoQ and 100% YoY. GM is also likely to meet the high end of its guidance, ie, 43.5%, on richer mix and improved cost structure. Reported revenue of TWD33.3b, up almost 40% QoQ and 42%YoY, is already well ahead of guidance (TWD30-32b). However, we cut our FY13/14 earnings forecasts by 3% each to factor in the delay in merger with MStar and potential inventory correction in 4Q13/1Q14. MTK remains a key BUY in our tech space.
Closing in fast on QCOM. MTK has spared no efforts to enhance its smart device portfolio since 2H12 and further signs of acceleration are evident. It is introducing two high-end APs in 4Q13 – MT6588 and MT6592 – using 28nm HKMG and advanced graphic features. While the former is a quad-core AP operating at 1.7GHz, the latter is capable of running at 2GHz (when all eight core engines are turned on). In the absence of full details, we estimate MT6592 may perform closer to Qualcomm Snapdragon 600 AP (used in Galaxy S4 and HTC One), while MT6588 should outshine Snapdragon 400. MTK has won several international OEMs with MT6589 and with MT6588/6592, its chances of penetrating tier-1 OEMs have increased significantly. In addition, it will sample its high-end 4G/LTE/LTE-TDSCDMA modem chipset in anticipation of the launch of 4G network in China later this year. As for tablets, MTK’s latest APs MT8125/8389 were well-received and it is set to deliver the high-end MT8135 (big.Little design) in 3Q13. We expect its smartphone/tablet shipments to reach 200-225m/25m units in 2013.
In the same part of the interview Zhu Shangzu explained MediaTek’s high-end strategy as follows (as translated by Google and Bing with manual edits):
… I think the future of high-end smartphones innovation will focus on the expansion of big screen multimedia applications, and this is our direction. …
Judging from the current situation, customers of high-end flagship phones are still using the products of the competitors, but there is flagship in our quad-core case as well, and OPPO, Vivo and GiONEE and other quad-core phones are also very popular. Our next goal is to get the customers of flagship machines using our platform via helping customers to achieve stronger performance on the big screen multimedia.
Therefore, the 8-core MT6592 can be regarded as our first bugle call for moving towards the high-end market. Our mission is that one day customers can also recognize MediaTek as doing high-end flagship products. MT6592 is the first step, strictly speaking, it is not the most high-end platform, next we will move step by step towards the higher end.
Q: Why will MediaTek use eight small A7 cores as a generation of high-end platform, but did not choose to use four large A15 cores or four big and four small ones as a way to achieve the goal? This is also a question for the industry as there are many controversial issues with this.
For power, or performance per watt, we did a lot of investigation. Eight A7 cores is currently the best solution, and as through a process we designed to boost peak frequency of the A7 to 1.9-2Ghz, performance is also very strong.
Currently we chose a small core, because under the existing process, the larger the chip die size, the larger is the standby leakage, resulting in higher standby power consumption. For example, the A15 is the strongest core currently, but not in run-time power cosumption. Even if its frequency is pushed down to very low levels, there is still a larger leakage. Therefore, the larger is the area of a single-core, the larger is the overhead energy efficiency, and as long as the poweris on, there will be a greater leakage.
In addition, the 8-core CPU is just one aspect of improving the mobile multimedia experience. In fact, as we have been doing MediaTek digital TV for a long time, we will extend that digital TV competency here – some strong move for the smartphones. This is what other platform vendors can not do. In the 6592, for example, the latest HEVC codec will be integrated. [HEVC is a video compression standard, a successor to H.264/MPEG-4 AVC]
…
Although our MT6592 GPU is also using a ‘Deluxe’ Mali quad-core GPU, but in order for content developers to achieve better compatibility, our HEVC is a software solution via the 8-core CPU, it is not using a GPU- based software solution. Because there are some strong content developers who will use their own HEVC decode. Currently the ‘Deluxe’ quad-core GPU on 6592 is mainly used to perform large-scale games and to do some advanced UI.
[Part 3] How to plan the future in the tablet market?
Q: I do note that the MT6592 is now using a quad-core Mali GPU, while before the MediaTek mainstream used Imagination GPU. How would you rate these two companies’ products?
The Imagination company has been doing GPUs long time in its history, the architecture design is beautiful, more artistic. The initial architecture of Mali [from ARM] would be more rough, and therefore area and power consumption will be worse. But after nearly three years of time, Mali has made a lot of progress, both are learning from each other, and by now the levels of these two are equal. The future perspective is that ARM’s overall resources are somewhat more fully available.
Q: This year we have seen MediaTek to attack the tablet market, what is the plan for the future in the tablet market?
A: Our current strategy is to carry out a mobile phone product line extension.
At the end of July the launch of a tablet chip is expected: the MT8135, with 2xA15 +2xA7, still using an Imagination GPU [Update: It is the PowerVR G6200 GPU (from the block diagram corresponds to the PowerVR G6230) as you could see from Imagination block post published on the MT8135 announcement (July 29), and included here in front of the original post], and mainly targeting the high-end tablet market. A small reminder, our MT6572 is not suitable for tablet computers as the original definition did not take into account the application of flat-screen.
…
[Part 6] If Google Android OS will be converged how MediaTek will respond?
Q: There is also a very large concern, as the industry is worried that after doing their own hardware next year (e.g. Xphone, watches, glasses, etc.) whether Google will close the Android OS, i.e. to do a Pure Android later on, and don’t let OEMs to change it? MTK will also have a very big impact, what do you think? What is the MTK attitude on other free OS’s?
A: If Google OS will be closed and converged that will have a huge impact on us. But from what we observe and communicate with Google, they will not close the OS or converge it. Google’s profitability does not depend on OS, he is relying on the service for profit. By doing hardware Google also aims to promote his services, he is very happy to use someone else’s machine on their home services.
Of course, we will also be prepared, as we comprehesively examine and take into account the prevailing factors. We will use Windows as a second priority, while using Firefox [OS] and HTML5 as a secondary backup, by keeping track of them. Because we judge that the [Android] OS convergence from Google profitability point of view is very low, therefore our vote for these two emerging open OS’s is in the ‘not so urgent’ category, in addition to and outside of Android. The other focus is again on Windows Phone 8. For the moment, however, WP8 hardware configuration requirements are still higher (mainly memory), power consumption – after optimizing the gap with Android – is not too large.
…
News reports about MT6592 and its first application
Update: MediaTek True Octa [MediaTek, July 23, 2013]
Update: MediaTek True Octa [MediaTek, July 23, 2013]
Efficient video playback:
When on decoding mode, the battery used for decoding HEVC (H.265) FHD video
can be reduced by up to 18 percent compared to current quad-core solutions
(from MediaTek True Octa-Core Position Paper [MediaTek, July 23, 2013])
July 18 this information appeared on the English http://en.v5zn.com/ website of the related smartphone vendor as well: MediaTek MT6592’s first eight-core mobile phone exposure makes you believe [July 15, 2013] as translated by Google and Bing with manual edits
MediaTek so-called true eight-core processor MT6592 was announced not long ago, it is expected the first models equipped with processors to surface. It broke the news, that the domestic mobile phone manufacturer brand named after the 19th-century French writer Jules Verne [凡尔纳] has been determined to launch a flagship model “V8” quipped with the MT6592 processor.
Verne’s current main product is the “V5” model, equipped with a quad-core MediaTek MT6589, and a 5-inch 720p OGS full lamination screen, 1GB of RAM, 4GB storage, 8-megapixel back-illuminated camera, 2400 mAh Battery, with a list price of 999 yuan [$166].
V8 has not yet announced the exact configuration bit it is estimated to have about 5.5 inch 1080p screen, 2GB RAM, 32GB storage, 13 million pixels Sony stacked camera, higher capacity battery, etc., without these natural shot himself embarrassed flagship.
It looks like that cooperation between MediaTek and the domestic Shanzhai vendors remains close. As MT6589 has rocked the Main Street, MT6592 will soon become a standard, and “an eight-core” promotion will be overwhelming.
Incidentally recap: MT6592 uses eight Cortex-A7 architecture cores, clocked at up to 2.0GHz, with TSMC 28nm manufacturing, Antutu run is known as close to 30,000, but the graphics core has not been confirmed,
PowerVR SGX 544MP4/554MP4 are likely[it will be Mali, as communicated by MediaTek, see above].The marketing of the processor has begun to customers, but mass production will be in November, so if recent high profile publicity is to be fulfilled, certainly we will have a large sale early next year.
Company introduction [Jules Verne mobile phone, January 16, 2013] as translated by Google and Bing with manual edits
Shenzhen MINDRAY Platinum Communication Technology Ltd. is is specialized in products development, production, sales and service of intelligent mobile terminals of high-tech companies. Under the “Jules Verne VOWNEY” brand the company is to create a mobile intelligent terminal brand.
MINDRAY Platinum company with “intelligent life” as the brand mission, is to “enhance the user experience, to help people grasp the development opportunities” as the goal, trying to make Jules Verne a trustworthy, continuous innovation and smart moves life guide. Every effort, just as long as you!
Jules Verne mobile phone network direct sales, stripping agents layers, increases direct benefits to consumers. We are committed to allow more consumers to have a better quality of life with an intelligent terminal.
The “Jules Verne VOWNEY ” brand aspires to be able to improve the quality of life for mobile users intelligent terminal INITIATIVE persons.
is to become quality of life can improve the user moves Smart The Terminal Guide. Lead you into “Slide 5.0”.
“Verne VOWNEY “brand aspires to be able to improve the quality of life for mobile users intelligent terminal INITIATIVE persons. I lead you into the “Slide 5.0″era.
Brand interpretation
Jules Verne: a derivative of intelligent life???
English explanation : VOWNEY
V : value— Value
O : opportunity— Opportunity
W : worth— It is worth
N : new— New
E : e— Mobile Internet
Y : you— YouJules Verne is to ” create a new life guided smart” as the goal, and strive to become a trusted, sustainable and innovative mobile phone brand, all efforts, just because of you!
Mediatek MT6592 8 core processors coming by the end of July! [Gizchina.com]
Reports out of Taiwan state that Mediatek will launch the MT6592 8-core processor by the end of July.
There was word that Mediatek were working on an 8 core chipset late last year, but like many we believed it had been placed on the back burner while they prepared their LTE chip. This seems to be wrong though as sources in Taiwan claim that Mediatek’s 8-core processor will arrive before the end of this month!
The MT6592 chip will be made up of 8 Cortex-A7, 28nm processor clocked at a frequency of up to 2Ghz! Early tests have the 8 core MT6592 scoring up to 30,000 points in Antutu which is more than Samsung’s 8 core Exynos 5410 processor.
The first batch of these new processors will be ready for manufacturers to begin development by the end of July, while Mediatek are preparing full-scale manufacture for November!
If everything goes to plan we can expect powerful 8 core phones from Tier 1 Chinese phone manufacturers by December!
MediaTek to launch true 8-core, 2GHz MT6592 chipset in November? [Engadget, July 2, 2013]
Samsung may already have its 8-core Exynos 5 Octa offering, but the original “big.LITTLE” implementation means only up to four cores work together at any time — either the Cortex-A15 quartet or its lesser Cortex-A7 counterpart. In other words, we’d rather rename the chipset range to something like “Exynos 5 Quad Dual.” But according to recent intel coming from Taipei and Shenzhen, it looks like Taiwan’s MediaTek is well on its way to ship a true 8-core mobile chipset in Q4 this year.
The first mention of this 2GHz, Cortex-A7 MT6592 chip came from UDN earlier today. The Taiwanese publication claims MediaTek started introducing its first octa-core product to clients last week, and it’s expected to enter mass production using TSMC’s 28nm process in November. The first mobile devices to carry this hot piece of silicon may hit the market in early 2014 — hopefully just in time for the Chinese New Year shopping rush.
UDN adds that the MT6592 scored close to 30,000 on AnTuTu, which is pretty high but still some distance behind Qualcomm’s 2.2GHz quad-core Snapdragon 800. Of course, chances are MediaTek’s offering will be much cheaper, as evidenced by all the affordable MediaTek-powered devices in China these days.
In a separate article from last week, UDN pointed out that judging by over a hundred job openings released by MediaTek last month, the company is clearly putting an emphasis on 4G LTE technology, alongside GPU and Android development. The publication also quoted chairman Tsai Ming-kai saying he will launch an LTE solution in Q4 this year, by which point MediaTek will only be one or two years behind its competitors.
The second piece of info came from HQ Research analyst Pan Jiutang, who posted an alleged spy shot of MediaTek’s upcoming roadmap (pictured left). There the octa-core MT6592 is listed with a clock speed of 1.7GHz to 2GHz, along with 1080p 30fps video decoding support. There’s also a quad-core 1.7GHz MT6588 accompanying its octa-core sibling in the same period on the timeline, though it appears to be just a faster version of the current 1.2GHz MT6589.
For the sake of phone manufacturers, both new chipsets will apparently be pin-to-pin compatible with the quad-core 1.3GHz MT6582 due Q3 this year, thus lowering R&D costs. Better yet, the roadmap also states that the MT6290 LTE modem — as teased by Tsai above — will be compatible with these three chipsets.
With MediaTek quickly catching up ahead of China’s eventual TD-LTE launch, Qualcomm will need to tread carefully to keep its Chinese QRD partners happy.
[Thanks, Ryan!]
Update: It’s worth noting that ARM’s eventual “big.LITTLE MP” implementation will allow all eight cores to run simultaneously, but the Exynos 5 Octa currently doesn’t support this. Thanks, UncleAlbert!
SOURCE: Sina Weibo (login required), UDN (1), (2)
What is new vs. my earlier
The state of big.LITTLE processing [‘Experiencing the Cloud’, April 7, 2013] report
Power scheduler design proposal [by Morten Rasmussen from ARM on Linux kernel mailing list, July 9, 2013]
This patch set is an initial prototype aiming at the overall power-aware scheduler design proposal that I previously described <http://permalink.gmane.org/gmane.linux.kernel/1508480>.
The patch set introduces a cpu capacity managing ‘power scheduler’ which lives by the side of the existing (process) scheduler. Its role is to monitor the system load and decide which cpus that should be available to the process scheduler. Long term the power scheduler is intended to replace the currently distributed uncoordinated power management policies and will interface a unified platform specific power driver obtain power topology information and handle idle and P-states. The power driver interface should be made flexible enough to support multiple platforms including Intel and ARM.
This prototype supports very simple task packing and adds cpufreq wrapper governor that allows the power scheduler to drive P-state selection. The prototype policy is absolutely untuned, but this will be addressed in the future. Scalability improvements, such as avoid iterating over all cpus, will also be addressed in the future.
Thanks,
Morten
From <http://permalink.gmane.org/gmane.linux.kernel/1508480>
…
+-----------------+ | | +----------+ current load | Power scheduler |<----+ cpufreq | +--------->| sched/power.c +---->| driver | | | | +----------+ | +-------+---------+ | ^ | +-----+---------+ | | | | | | available capacity | Scheduler |<--+----+ (e.g. cpu_power) | sched/fair.c | | | +--+| +---------------+ || ^ || | v| +---------+--------+ +----------+ | task load metric | | cpuidle | | arch/* | | driver | +------------------+ +----------+…
Linux Kernel News – June 2013 [by Shuah Khan in Linux Journal , July 9, 2013]
As always the Linux kernel community has been busy moving the Linux mainline to another finish line and the stable and extended releases to the next bump in their revisions to fix security and bug fixes. It is a steady and methodical evolution process which is intriguing to follow. Here is my take on the happenings in the Linux kernel world during June 2013.
Mainline Release (Linus’s tree) News
Linus Torvalds released Linux 3.10. You can read what Linus Torvalds had to say about this release in his release announcement athttp://lkml.indiana.edu/hypermail/linux/kernel/1306.3/04336.html
Two notable features in this release are improved SSD caching and better Radeon graphics driver Power Management.
…
Power efficient scheduling design
Ingo Molnar (Red Hat, x86 maintainer), Morten Rasmussen (ARM, power mgmt.), Priti Murthy (IBM, scheduler), Rafael Wysocki (Intel, Linux PM, and Linux ACPI maintainer) and Arjan van de Ven discussed the proposed power-aware or power-efficient scheduler design and what’s the best way to integrate it into the kernel.
Power management and the ability to balance performance and power efficiency is important and complex. It is not just about scheduler or cpus. It spans I/O devices that transition into lower-power states and how costly it is to bring them back to fully active state when needed. There is latency involved in these transitions. As always, Linux developers reach consensus to solve complex problems such as these and come up with path to get to the goal taking small steps towards that goal. Here is another example of that process at work.
Power-efficient scheduler work has been active for a few months now. Several RFC patches have been floated and discussed. This work is being pursued very actively in x86 space by IBM and in ARM space by ARM. The premise is that, if scheduler could pack tasks on a few cores and keep these cores fully utilized and, transition other cores to low power states, when the scheduling goal is power savings over performance. In other words, instead of keeping all the cores active, scheduler could consolidate tasks on a few cores and transition other cores to low-power states for better power efficiency.
It is easier said than done. Scheduler is at a higher level and would not be the best judge of making decisions on transitioning CPUs to idle states and deciding on the ideal frequency they should be running at. These decisions are better left to platform drivers that have the specific knowledge of the platform and architecture as they are complex and very hardware specific. In other words, power aware scheduler tuned to run well on x86 platforms will not work as well or could fail miserably on ARM platforms.
Scheduler has to accomplish load balancing as well as power balancing in a way to meet performance and power goals and do it well on all platforms. A generic scheduler doesn’t have to control and drive low-power state decisions on a platform. However, the goal of power-efficient scheduler is to set higher level abstracted policies that would work on all platforms. After a long and productive discussion, there is a consensus and here is the summary:
- A new kernel configuration option CONFIG_SCHED_POWER to enable/disable the power scheduler feature. Power scheduler is totally inactive, when CONFIG_SCHED_POWER is disabled, and fully active when CONFIG_SCHED_POWER is enabled. The important goal is evolving the power scheduler feature without disrupting and destabilizing the current scheduler.
- Work on a generic power scheduler with hardware and platform abstractions that will work well on big little ARM, x86, and other platforms. Avoid platform specific power policies that could lead to duplication of functionality in platform specific power drivers.
Please check the Linux Foundation site for presentations made at the Linux Collaboration Summit back in April 2013 on this topic. Here is the link to Jonathan Corbet’s blog on this topic.
http://www.linux.com/news/featured-blogs/200-libby-clark/715486-boosting……
From: big.LITTLE Software Update [by George Grey on Linaro Blog, July 10, 2013]
There are also two software models now available, that ARM and Linaro have developed to enable control of workloads, performance, and power management on big.LITTLE SoCs.
The first is the IKS [In Kernel Switcher, also known as CPU Migration]software, developed by Linaro, that treats each pair of Cortex-A7 and Cortex-A15 cores as a single ‘virtual’ core. On a multicore SoC each pair is treated as 1 of n virtual symmetric cores by the Linux kernel.
Core Software Configuration for IKS (4+4)
Using existing mechanisms in the Linux kernel for each pair the cpufreq driver controls whether the Cortex-A7 is active (for low power) or the Cortex-A15 is active (for maximum performance). Overall maximum performance and throughput on a 4+4 core SoC is from 4 Cortex-A15s. The key attribute of IKS is that it relies on existing well-understood mechanisms in the Linux kernel and it is easy to implement, test and characterize in a production environment.
The second is the Global Task Scheduling (GTS) [also known as big.LITTLE MP or Heterogeneous Multi-Processing (HMP)] software developed (and now named) by ARM. This is known in Linaro as big.LITTLE MP. Using GTS all of the big and LITTLE cores are available to the Linux kernel for scheduling tasks. We are very proud that Linaro has contributed to ARM’s development of the GTS software, and that it is now publicly available in Linaro builds. ARM and Linaro recommend GTS for new products, and Linaro members are actively planning product deployments using this solution.
Core Software Configuration for GTS (4+4)
…
The big.LITTLE MP patch set creates a list of Cortex-A15 and Cortex-A7 cores that is used to pick the target core for a particular task. Then, using runnable load average statistics, the Linux scheduler is modified to track the average load of each task, and to migrate tasks to the best core. High intensity tasks are migrated to the Cortex-A15 core(s) and are also marked as high intensity tasks for more efficient future allocations. Low intensity tasks remain resident on the Cortex-A7 core(s).
IKS and GTS are now publicly available in Linaro monthly engineering releases for the ARM TC2 Versatile Express hardware, and in Linaro’s interim Long Term Supported Kernel (LSK) build. Both will also be incorporated into the first full Linaro LSK, which will be based on the next Linux Foundation, Greg Kroah-Hartman designated, Long Term Supported (LTS) kernel.
…
Until GTS functionality is fully upstream, ARM is supporting the big.LITTLE MP patch set for its licensees, leveraging Linaro’s public monthly and Linaro LSK builds, so that it is available to all ARM licensees for product integration and deployment. Linaro also expect to provide a topic branch for the latest work available on the upstream GTS implementation for interested developers.
… ARM and Linaro now recommend product development and deployment to be based on the GTS solution. However, there are some cases where hardware limitations or a requirement for the traditional Linux scheduler (for example in some embedded applications) may lead to IKS still being required.
Future Work
Power management software in Linaro is worked on by the Power Management Working Group. Other activities within the Group will enable additional power savings on ARM multi-core devices. One current project worth highlighting is the work being done by Vincent Guittot on small-task packing. Normally the Linux kernel will spread running tasks over all the available CPU cores. On a handset in standby, or even when being used with low activity, there may be a number of housekeeping and other small tasks that run in the background or relatively infrequently and therefore keep cores active unnecessarily. If “small” tasks can be migrated to one core, then the other cores could be made idle or even turned off completely, potentially resulting in significant power savings. This feature is expected to offer improved power management to systems based on symmetric multi-core SoCs (for example dual or quad-core Cortex-A7 or Cortex-A15 parts), as well as big.LITTLE SoCs.
While the current big.LITTLE efforts are focused on Cortex-A15 and Cortex-A7, the techniques being implemented today for 32-bit systems are already being run on 64-bit models. We therefore expect to see the GTS software running on 64-bit Cortex-A57 and Cortex-A53 based big.LITTLE SoCs as soon as they become available.
Real Life Results
ARM has published further information on big.LITTLE configurations and performance in a blog entry here [Ten Things to Know About big.LITTLE [Brian Jeff on SoC Design blog of ARM, June 18, 2013]].
The first commercial products based on big.LITTLE are certain international versions of the latest Galaxy S4 phone from Linaro member, Samsung. Samsung-LSI provide an ‘Octa-core’ 4+4 big.LITTLE chip for this phone. As has been publicly noted, the current generation of hardware cannot yet take full advantage of the IKS or the GTS designs because the hardware power-saving core switching feature is implemented on a cluster basis rather than on a per-core or a per-pair basis. Even so, the first big.LITTLE implementation produces performance and power consumption on a par with the latest Qualcomm multi-core Snapdragon processor according to reviews from Engadget, PocketNow and others. Often first implementations of new technology never see the light of day – it is a tribute to Samsung’s engineers that the Exynos 5 is already seeing the Cortex-A15 level of performance with the power saving of the Cortex-A7s in a mass market handset in the very first big.LITTLE iteration.
We look forward to seeing what improvements full use of GTS will bring when used on future production devices from Samsung and others.
More information: Power Management with big.LITTLE: A technical overview [by Steven Willis in SoC blog of ARM, June 20, 2013]
Why all this sudden attention on the Linux Scheduler? [LCE13, Linaro Connect Europe]
12:00 PM – 13:00 PM on Monday, Jul 8, 2013 (IST)
Description
The Linux scheduler is getting a lot of attention in the ARM ecosystem these days. Come to this discussion to find out why.
Several people working on the scheduler or interested in changes to the scheduler will be invited to talk about their requirements, what is the state of their work, who will benefit from it, etc.
Minutes of the above discussion
Determinism: problems
———————* Preemption: interrupts, locking
* Latency
* Scheduling overhead
* Realtime processingMost of the requirements are coming from LEG/LNG.
Solutions:
– PREEMPT_RT
– Adaptive NO_HZ (merged in 3.10)Came out of high-performance computing. When there is just one
task, the scheduler is switched off for that CPU. Results in
zero scheduler overhead. When the only task finishes – the CPU
will get into scheduling/idle again.There is still once-per-second tick for scheduling. There
is a patch removing that last remaining bit to make it fully
tickless.We’re not sure yet if all the possible limitations are found –
there still might be some scheduler overhead left.
If interrupt handling is offloaded to other cores, caching
related issues will still affect performance (e.g. serving IO
interrupts for the task on a different core will require the
dedicated core to cache the date once again).– Deadline
Physical process isolation: none addresses
– Needed for KVM.
Temporal isolation: all three (with some limitations)
No scheduling overhead: ADAPTIVE NO_HZ only.
Firm/Hard Real-time PREEMPT_RT only
Complexity:
high for PREEMPT_RT
low for the restRequirements:
all of the abovePower efficiency: history
————————-
* sched-mc (got removed)
* big.LITTLE MP patches implementing GTS (ARM)
* Packing Small Tasks (Linaro/ARM)
Pack all small background tasks on as little number of small cores
as possible to conserve power.Intel approach does not care about which core is selected as the
best one (Turbo Mode is effectively converting the core into a BIG
core, while all the other cores are becoming little ones). Task
migration is expensive – this approach helps avoiding it.* Power aware scheduling (Intel)
Discussions were lasting for a while and then Ingo Molnar requested
an integral solution (not a set of independent bits).He made a good point. What we have an SMP legacy implementation.
Are we starting from scratch because of that?
It is going to be a significal change. We need to re-think as it’s
not SMP case anymore. b.L is not a new architecture – Intel already
does that but differently.The task is to find the most efficient way of performing the work
needed. The best place to make those decisions is the scheduler.Power officiency – proposal (from ARM)
————————————–Separate process and power scheduler (ARM). This is the first step
to get to the fully integral scheduler in the future. Helps fighting
with the complexity at hand. In this case there are certain
limitations – one of the schedulers will be leading while the second
one will be limited.That doesn’t work well for Intel CPUs (no pre-configured small/BIG
cores).Issues:
– Topology
Missing:
– Frequency domains, which CPUs are affected. That would be
useful for the scheduler.– Idle + DVFS
Missing:
– information about the cost of using a certain core at certain
DVFS operation point to perform a certain amount of work.– Thermal
The idea is to keep an eye on the temperature trend to avoid
cases when whole cores are needed to be temporarily shut down to
cool them down.GPU contribution into the thermal budget should also be
considered.Trying to control DVFS from the scheduler. Patches are expected very
soon.Q: How much of the improvements are we looking for (power wise)?
A: Something that will get upstream. 😀
Linux 3.10 [by Linus Torvalds on Linux kernel mailing list, June 30, 2013]
Linux kernel 3.10 arrives with ARM big.LITTLE support [Engadget, July 1, 2013]
Thanks to Linus Torvalds’ figurative stroke of the pen, the Linux kernel 3.10 is now final — paving the way for its inclusion in a bevy of Linux distributions, and even offshoots such as Android and Chrome OS. The fresh kernel brings a good number of changes, such as timerless multitasking, a new caching implementation and support for the ARM big.LITTLE architecture. In simplistic terms, the new multitasking method should help improve performance and latency by firing the system timer only once per second — rather than 1,000 times — when tasks are running. Meanwhile, users with both traditional hard drives and SSDs will find performance benefits from bcache, which brings writeback caching and a filesystem agnostic approach to leveraging the SSD for caching operations. Also of significance, Linux kernel 3.10 enhances ARM supportby including the big.LITTLE architecture, which combines multiple cores of different types — commonly the Cortex-A7 and Cortex-A15 — that focus on either power savings or performance. The full list of improvements is rather lengthy, but if you feel like nerding out with the changelog, just grab a caffeinated beverage and get to it.
Linaro 13.06 Released! [by Amber Graner on Linaro Blog, June 27, 2013]
The Linaro 13.06 release is now available for download!
…
It’s been a very active cycle for the Builds and Baselines team, reporting that the Continuous Integration (CI) loop for the Linaro Stable Kernel (LSK) Android proof of concept which is based on 3.9.6 kernel version was set up and includes the big.LITTLE IKS and MP patches (also called beta patchset). Support for Kernel CI loop with Android filesystem was added to android-build and CI loop was set up to track the ARM Landing Team (LT) integration tree. The HiSilicon member build with complete CI loop was set up and now tracks the LT kernel tree.
…
How the device play will unfold in the new Microsoft organization?
After the Microsoft reorg for delivering/supporting high-value experiences/activities the Devices and Studios Engineering Group lead by Julie Larson-Green will have undoubtable the far biggest challenge of all hardware development and supply chain from the smallest to the largest devices Microsoft builds. What I found below is that the conceptual structure developed by Microsoft might have much greater chance of success in general, and Julie Larson-Green is much better in meeting that challenge, in particular, than what I thought previously about her.
In Steve Ballmer and Microsoft Senior Leadership Team: One Microsoft Conference Call [Microsoft News Center, July 11, 2013] the internal part of the challenge was briefly described as:
ADRIANNE JEFFRIES, The Verge: Hi, thanks so much. My question is, Steve, with Julie and Terry leading separate software and hardware teams, how do you feel you can bring devices to the market in a way that Apple and other competitors do? Will they work closely enough and collaboratively enough to compete with Apple?
JULIE LARSON-GREEN: I think it’s a perfect way for us to approach it. Terry [Myerson leading the Operating Systems Engineering Group] and I have worked together for a long time. We both have worked on the operating system side. I’ve worked on the hardware side [as well since joined the Windows division in H2 2006 as CVP of program management for the Windows Experience], and it’s a good blending of our skills and our teams to deliver things together.
So the structure that we’re putting in place for the whole company is about working across the different disciplines and having product champions.
So Terry and I will be working to lead delivery to market of our first-party and third-party devices.
STEVE BALLMER: Yes, and maybe just also have Tony Bates [leading Business Development and Evangelism Group with dotted line management of the OEM business in the COO/SMSG] add a little bit. Tony is going to have a critical role running business development evangelism, our role with our hardware innovation partners, our OEMs.
TONY BATES: Yes, I would just add to that. Julie alluded to this — first party, there’s also a third party — and I think having a single interface to our key innovation partners [which is one of the roles of his group], but two bringing together the way we think about offers with our partners is going to be absolutely critical. So when we think about how we work together, I think of going back to one strategy, one team. So we’re all going to be part of that. It’s going to be critical that we have that interface going forward.
ADRIANNE JEFFRIES: And is Terry there?
TERRY MYERSON: Yes. I thought Julie and Tony had it very well said. We’ve got innovative ideas coming from our OEM partners, and Julie’s team has some very innovative ideas. And the platform [engineered by his group] needs to span from the PPI whiteboard that Tony talked about to Xbox, to our phone, and beyond. So it’s exciting to have all these hardware partners in the Windows ecosystem, or in the Microsoft ecosystem, and all the innovative ideas and to bring it to market together.
Regarding the product and high-value scenario champions’ role:
From: One Microsoft: Company realigns to enable innovation at greater speed, efficiency
One Strategy, One Microsoft
We are rallying behind a single strategy as one company — not a collection of divisional strategies. Although we will deliver multiple devices and services to execute and monetize the strategy, the single core strategy will drive us to set shared goals for everything we do. We will see our product line holistically, not as a set of islands. We will allocate resources and build devices and services that provide compelling, integrated experiences across the many screens in our lives, with maximum return to shareholders. All parts of the company will share and contribute to the success of core offerings, like Windows, Windows Phone, Xbox, Surface, Office 365 and our EA offer, Bing, Skype, Dynamics, Azure and our servers. All parts of the company will contribute to activating high-value experiences for our customers.
We will reshape how we interact with our customers, developers and key innovation partners, delivering a more coherent message and family of product offerings. The evangelism and business development team will drive partners across our integrated strategy and its execution. Our marketing, advertising and all our customer interaction will be designed to reflect one company with integrated approaches to our consumer and business marketplaces.
How we organize our engineering efforts will also change to reflect this strategy. We will pull together disparate engineering efforts today into a coherent set of our high-value activities. This will enable us to deliver the most capability — and be most efficient in development and operations — with the greatest coherence to all our key customers. We will plan across the company, so we can better deliver compelling integrated devices and services for the high-value experiences and core technologies around which we organize. This new planning approach will look at both the short-term deliverables and long-term initiatives needed to meet the shipment cadences of both Microsoft and third-party devices and our services.
…
How We Work
The final piece of the puzzle is how we work together and what characteristics this new Microsoft must embody. There is a process element and a culture element to discuss.
Process wise, each major initiative of the company (product or high-value scenario) will have a team that spans groups to ensure we succeed against our goals. Our strategy will drive what initiatives we agree and commit to at my staff meetings. Most disciplines and product groups will have a core that delivers key technology or services and then a piece that lines up with the initiatives. Each major initiative will have a champion who will be a direct report to me or one of my direct reports. The champion will organize to drive a cross-company team for success, but my whole staff will have commitment to the initiative’s success. We will also have outgrowths on those major initiatives that may involve only a single product group. Certainly, succeeding with mobile devices, Windows, Office 365 and Azure will be foundational. Xbox and Bing will also be key future contributors to financial success. Our focus on high-value activities — serious fun, meetings, tasks, research, information assurance and IT/Dev workloads — also will get top-level championship.
Culturally, our core values don’t change, but how we express them and act day to day must evolve so we work together to win. The keys are the following:
Nimble
In a world of continuous services, the timeframe for product releases, customer interaction and competitive response is dramatically shorter. As a company, we need to make the right decisions, and make them more quickly, balancing all the customer and business imperatives. Each employee must be able to solve problems more quickly and with more real-time data than in the past.
Communicative
In the new, rapid-turn world, we need to communicate in ways that don’t just exchange information but drive agility, action, ownership and accountability.
Collaborative
Collaborative doesn’t just mean “easy to get along with.” Collaboration means the ability to coordinate effectively, within and among teams, to get results, build better products faster, and drive customer and shareholder value.
Decisive
As a global company with literally billions of diverse customers in an accelerating business environment, we must have a clear strategic direction but also empower employees closest to the customer to make decisions in service of the larger mission. This is tricky in a big company, but it is the key to higher levels of productivity, growth and customer satisfaction.
Motivated
In our industry, every day brings more challenges and more opportunities than the day before. But we have a unique chance to make the lives of billions of people better in fundamental ways. This should inspire all of us — those who love making products and services, those who love engaging with customers, and those who love planning and running our company in the most effective way possible. We want people who get up each morning excited to make Microsoft better — that’s how we come closer to fulfilling the potential of all people around the globe.
Our leadership team has discussed these cultural aspects a lot and is committed. In my own staff meetings, we are modeling these new characteristics yet also find ourselves occasionally slipping back. One strategy, united together, with great communication, decisiveness and positive energy is the only way to fly.
From Steve Ballmer and Microsoft Senior Leadership Team: One Microsoft Conference Call [Microsoft News Center, July 11, 2013]
In order to execute then on this one Microsoft strategy, we’re organizing by discipline and by engineering area.
Of course, at the end of the day, we have to deliver great products, a great family of devices and services and experiences that help people realize high-value activities.
So we will have teams that function across the company and across engineering areas to deliver on a high-value experience or device type like Windows, which literally has engineering content already today from our entire company, and involvement from a variety of innovation partners.
So we have the notion today that teams work across the company. That’s fundamental. But we’ll formalize, we’ll organize by discipline, and we’ll have product champions who bring together our cross-company teams to deliver our core products and high-value scenarios.
…
RICHARD WATERS, Financial Times: Thank you. Hello. Does this mean that senior managers won’t have direct profit/loss account responsibility that they might have had before? And, if so, how are you going to hold people accountable, and what kind of measures are you going to use; what kind of incentives and measures are actually going to make this new senior management team work?
STEVE BALLMER: Suffice it to say, the level of accountability we all feel for the success of the company rises when we all have to look at the company’s integrated profitability. I’ll let Amy talk a little bit about sort of the concepts. I don’t know that we’ll go into the specifics, but the concepts in terms of how we’re thinking. And there are pieces, obviously, that will have to have attention.
When it comes time to how we’re doing with our consulting business, which is a multibillion dollar business that doesn’t get discussed much, I think we’re all pretty clear. Kevin is on point. He thinks about it. He lives it. He eats it. He breathes it. He sleeps it every day. And I sleep well knowing that. There will be pieces, but I think the problem we’ve had in a sense — not the problem, but the opportunity we have — is if you subdivide the thing into too fine a set of parts you don’t think about your R&D investments as a general corporate resource that should be repurposed and used very broadly. It’s my resources, my business, and so this notion even from a P&L and resourcing perspective of getting to a one Microsoft strategy is very important, and yet we need to have strong financial accountability, and maybe Amy can talk about that.
AMY HOOD: Yes, I would not say that I wouldn’t necessarily associate this new org chart to any reduction in accountability from a financial perspective. I think we have always thought about personal accountability around this table to product success. And I think that will not change in the new organizational structure. Steve’s used words like that already. I think whether we call it accountability or a P&L or financial accountability, it will still remain just as it has in the past.
In such a setup Julie Larson-Green’s group will have an absolutely critical place to succeed with Microsoft powered or pure Microsoft devices on the market. Would Larsen-Green up to that task? What follows below is all the necessary evidence to judge for yourself:
Interview: Windows President Julie Larson-Green [ABC News, Nov 13, 2012]
From Operating Segments of the 2012 [FY12] Annual Report:
Windows & Windows Live Division (“Windows Division”) develops and markets PC operating systems, related software and online services, and PC hardware products. … approximately 75% of total Windows Division revenue comes from Windows operating system software purchased by original equipment manufacturers (“OEMs”), which they pre-install on equipment they sell. In addition to PC market volume changes …
Principal Products and Services: Windows 7 operating system; Windows Live suite of applications and web services; and PC hardware products. …
From Note 21 – Segment Information and Geographic Data of the Notes to Financial Statements of the 2012 Annual Report:
(In millions) FY12 FY11 FY10 Revenue: $ 18,818 $ 18,787 $ 18,789 Operating Income: $ 11,908 $ 11,971 $ 12,193
Windows 8 Charms Developers with New Touch Experiences [WindowsVideos YouTube channel, Sept 13, 2011]
More to view from Julie Larson-Green: Microsoft Reimagines Windows, Presents Windows 8 Developer Preview [WindowsVideos YouTube channel, Sept 13, 2011]
Interview with Julie Larson-Green about Office 2007 and Windows 7 [BryZad YouTube channel, Nov 21, 2009]
D6 Conference Windows 7 Multi Touch Keynote Demo [AllTingsD, May 28, 2008]
Julie Larson-Green [Microsoft TCN –Awards and Recognitions, Feb 28, 2010]
2008 Outstanding Technical Leadership
In revamping the interface of Microsoft Office 2007, Larson-Green effected a paradigm shift in one of the company’s most successful products.
“At first, no one wanted to change Office dramatically,” says Julie Larson-Green, who was tasked with overseeing a reimagining of the product’s end-user interaction and overall experience in the fall of 2003. Larson-Green’s leadership of Microsoft Office 2007’s redesign, the most radical revamp in the product’s history, required immense courage and conviction, to which this award attests.
A specialist in user-interface design, Larson-Green began working with Office in 1997, when she program-managed FrontPage. She subsequently helmed UI design for Office XP and Office 2003, which had evolved into a large organization of carefully negotiated compromises among the application suite’s various programs. Although Office’s great success was based on customer familiarity, the Customer Experience Improvement Program was indicating that users, while basically happy with the product, were increasingly either unaware of (possibly redundant) functions among Office’s different programs or frustrated by the amount of training necessary to use an astonishingly complex set of commands, dialogs, and interaction modes.
After deciding that Office needed to be made easier to use, Larson-Green’s team arrived at the elegant solution of the browsable Ribbon (or Office Fluent user interface) and its contextual cousins that united the product’s common capabilities and ease of experimentation. “The breakthrough,” Larson-Green says, “arrived with contextualizing the user interface and realizing that all of the product’s features didn’t have to be present all the time.”
SELLING THE REDESIGN
As development of Office 2007 proceeded, Larson-Green was confronted with the equally formidable task of selling the redesign across Office’s various programs. “Our biggest challenge,” she says, “was convincing people that we had an idea that would work.” Heavily invested in the earlier version, the Word, Excel, Outlook, and other organizations were initially reluctant to relegate control to an umbrella design team. Even more significant, Larson-Green had decided not to compromise the integrity of Office 2007 with the safety net of a “classic mode.”
It’s difficult to change the direction of a large organization at the best of times. It’s even more difficult when the goal is still incomplete. Larson-Green’s ability to argue her vision without necessarily being able to address myriad objections in detail is a remarkable trait in a data-driven culture such as Microsoft’s. One by one, however, the suite’s principals bought into the design as it was being tested and fleshed out.
Office 2007 shipped to nearly universal critical acclaim in January 2007, and Larson-Green was promoted to corporate vice president of program management for the Windows Experience. As with Office 2007, she plans to identify and solve customer problems, which will in turn drive a new design and its subsequent engineering. “In the old world,” she notes, “coding would start and design would kind of evolve with the coding.”
COLLABORATIVE EFFORTS
Flattered by her nomination for the Outstanding Technical Leadership Award, Larson-Green admits to shock at winning. “I was very pleased,” she says, “but also kind of embarrassed. I may have been the ringleader, but I couldn’t have done it without a lot of help from a lot of people.” She cites principal Office User Experience Team Program Manager Jensen Harris, Product Design Manager Brad Weed, General Manager Dave Barthol, and Test Manager Sean Adridge as key collaborators.
As for the prize, Larson-Green will treat its dispensation as a family affair. “Unless we all agree on one, we’re going to split the award and each pick a charity,” she says. “My seven-year-old son has already decided he wants to do something with animals. My fifteen-year-old daughter wants to do something with children. And my economist husband is doing all the research on how much money goes to programs versus administration.”
The Ribbon in Microsoft Office 2007 New Features & Upgrades [mydigitalworks YouTube channel, March 18, 2008]
- Q&A: Microsoft Showcases New User Interface for Office “12” Core Applications [Microsoft feature story, Sept 13, 2005] PressPass spoke with Julie Larson-Green, group program manager for the Office User Experience at Microsoft.
- HIGHLY RECOMMENDED: Microsoft Office 2007: The Story of the Ribbon [10 videos, each 10” long on the creativecrewchannel YouTube channel, Jan 11, 2009]
From Julie Larson Green BIO [Microsoft, Oct 25, 2012]
Larson-Green joined Microsoft in 1993 and has focused on technical design and development throughout her career. As a program manager in Development Tools and Languages, she was instrumental in several releases of Visual C++ for 32-bit operating systems and led the development of Microsoft’s first customizable integrated development environment for Windows. Moving to the Windows team, she was responsible for the Internet Explorer 3.0 and Internet Explorer 4.0 user experiences, including features related to the Web-integrated Windows desktop.
Continuing her focus on end-user software, Larson-Green joined the Office team in 1997 and led program management for Microsoft SharePoint and Microsoft FrontPage, including the early work in information worker servers. More recently, she has been responsible for leading the user interface design for Microsoft Office XP, Microsoft Office 2003 and the 2007 Microsoft Office system, which was lauded for its innovative reinvention of the user experience for productivity software.
…
Before joining Microsoft, Larson-Green was a senior development engineer at a Seattle-based company [Aldus] that created leading desktop publishing software. She has a master’s degree in software engineering from Seattle University and a bachelor’s degree in business administration from Western Washington University. A native of Washington state, she lives there with her husband, who is a university professor, and her two children.
From The Rise of Julie Larson-Green, the Heir Apparent at Microsoft [Wired, July 11, 2013]
Today’s promotion is just the latest leap for Larson-Green. Most recently, she replaced her longtime boss and mentor, Steven Sinofsky, to become engineering head of Windows this past November, jumping two rungs up the ladder. Unlike the notoriously prickly Sinofsky, Larson-Green is known for her communication skills and ability to work well with others, uniting people, including those outside her own purview, around a common goal.
But if you step back a bit, her biography has been a story of tenacity and persistence in pursuit of a closely-held personal mission to reshape how the world uses computers, according to various press reports, public appearances by Larson-Green, and Microsoft in-house media.
…
[When applying for a Microsoft position in 1993, being a development lead in Aldus] Larson-Green found herself in the potentially embarrassing situation of giving a frank assessment of the weaknesses and strengths of software code compilers made by Microsoft, along with those made by Microsoft rival Borland, to a room that turned out to be dotted with Microsoft staffers. But the Microsofties were impressed, and soon roped Larson-Green into a gig helping to oversee the development of Microsoft’s Visual C++ — just the sort of software development tool she had critiqued.
…
It’s hard not to wonder whether Larson-Green will end up replacing a controversial boss once again, if and when Ballmer leaves the company. The longtime Microsoft sales executive has been rightly criticized for allowing once-catatonic rival Apple to surpass Microsoft in driving the growth of personal computing, first through music players and now via smartphones and tablets.
And it’s interesting that when asked about replacing Ballmer at Wired’s business conference this past May (see video below), Larson-Green was uncharacteristically blunt. “I wouldn’t rule it out, but I’m not in a hurry,” Larson Green said. “Give me a year and ask me again.”
[you can reach the video here]
From Bodyslams at Microsoft Prepared Larson-Green for Overhaul [Bloomberg, July 12, 2013]
Julie Larson-Green body-slammed a 6-foot-6 colleague who was blocking her exit one day in 2001 when the largest earthquake to hit Washington state in a half century rattled her office.
“When I have a direction I want to go, it doesn’t matter who’s in my way,” said Larson-Green, 51, who started at Microsoft 20 years ago and is the company’s highest-ranking female engineering executive.
…
Jensen Harris, the Microsoft software designer who Larson-Green shoved out of the way during the 2001 earthquake — even though she’s about a foot shorter than he is — said she makes quick work of any obstacle. The temblor “was my first experience with Julie,” said Harris, who has worked for her for the past 10 years overhauling Office and Windows. “Julie has this immediate ability to cut through things.”
…
Rene Haas, vice president and general manager of computing products at Nvidia Corp. (NVDA), which makes the chip for one of the Surface tablet’s two models, said while Larson-Green is capable, “It’s not a small task for anybody.”
Maria Klawe, a Microsoft board member and president of Harvey Mudd College, said Larson-Green will do fine. “Software-hardware integration is one of the really exciting things going on in the world right now and you really need people who can cross that boundary,” said Klawe.
…
Ballmer praised Larson-Green’s ability to play well with others, a skill he said was critical to Microsoft’s future success.
Larson-Green put that skill into practice last fall when she convened design and program management executives from various products and plied them with pricey wine. Then she pitched teams like those overseeing the Bing search engine on putting their other priorities on hold to build for Windows.
With a 15-minute conversation, she won over Derrick Connell, a Bing vice president who had never met her before. He gave Larson-Green 20 percent of his staff for six months to build the new search app in Windows 8.1. It was a big project on a short time frame.
“I trust that you will do it,” Connell said she told him. “We’ve worked harder to make sure we delivered on that trust.”
Microsoft will now have to move even faster and get things right the first time, Larson-Green said. She said she “hates that stereotype” that has trailed Microsoft for decades — that the company only gets it right on version 3.0.
“You really only get to sell something one time,” she said. “We shouldn’t do it unless we think it’s great.”
Then the functionally separate COO/SMSG under Kevin Turner will play a crucial role in the devices success, and not only because of its internal OEM part. Here is the background information on that functional organization in order to assess its importance for yourself:
Sales, Marketing and Services Group (SMSG): – SMSG employs more than 45,000 people and is responsible for Microsoft sales, marketing, and service initiatives; customer and partner programs; and product support and consulting services worldwide [2009]
– SMSG is one of the core groups at Microsoft and stands for “Sales, Marketing, Services, IT & Operations Group”. Shortened you can get Sales Marketing and Services Group (IT & Operations are actually part of the Services division). [2011]
– As Microsoft’s chief operating officer (COO), Kevin Turner leads the company’s global sales, marketing and services organization of more than 47,000 employees in more than 190 countries. Under his leadership, the sales and marketing group delivered more than $77 billion in revenue in fiscal 2012. Turner oversees worldwide sales, field marketing, services, support and partner channels as well Microsoft Stores and corporate support functions including Information Technology, Worldwide Licensing & Pricing and [Commercial] Operations. The sales and marketing organization is focused on delivering Microsoft’s family of devices and services to customers and partners all over the world. [2013]
- Enterprise and Partner Group (EPG)
- Small and Midmarket Solutions & Partners (SMS&P), see also Microsoft Small and Midsize Business Pressroom
- Public Sector Groups (PSG): Education, Public Safety & National Security, Government, Health, International Organizations see also Worldwide Public Sector Virtual Presskit
- Communications Sector
- Enterprise Services (Services)
- Original Equipment Manufacturer (OEM)
- Worldwide Licensing and Pricing (WWLP)
- Marketing and Operation (M&O)
- Consumer & Online (C&O)
According to [Microsoft] Worldwide Marketing & Operations as of July 14, 2013: How exciting would it be to have a global view of the largest software company in the world, and help optimize go-to-market strategy and operations execution? The WW M&O organization does just that by integrating business, marketing, and operational leadership globally. We combine our consumer and commercial marketing into a single organization, and serve as the center of gravity for subsidiary marketing and operations. We align our corporate assets and talent to spark innovation, drive growth, win share and improve the customer and partner experience.
According to Sales Jobs at Microsoft as of July 14, 2013, with added overall/marketing descriptions when available:
- Microsoft Enterprise [and] Partner Group (EPG), Sales: Our enterprise customers call our Worldwide Enterprise and Partner Group their trusted advisors. We help these customers strengthen their own customer relationships, lower their costs, and build a strategic advantage.
- Microsoft Enterprise Services, Sales: We solve problems. What could be better than helping a customer discover a technology or service that solves a pressing business problem? Or that makes a life easier, richer, or more rewarding? Those are a winning scenarios for everyone—for the customer you satisfy, for our company, and for you—the person who solves the problem and makes the sale. That’s Enterprise Services Sales at Microsoft.
- Microsoft Enterprise Services, Overall: We are the consulting and enterprise support division of Microsoft. We help businesses around the world get a maximized return on their investment in Microsoft products and technologies. This means not only helping with deploying and optimizing IT, but also helping businesses move forward with IT initiatives that deliver the most business value. We have a global team of more than 9,720 professionals in 88 countries, we help a large number of customers worldwide achieve their business objectives each year. Why do so many businesses and individuals trust us to help them save money and improve their profitability? Because we are the experts at accelerating the adoption and productive use of Microsoft products and technologies. Our goal is to empower our customers to succeed. We help our customers get the most out of existing IT assets, saving them money and delivering real business results. We are committed to the transfer of knowledge so that our customers can drive the success of projects through best practices, intellectual property, and key insights from thousands of Microsoft Services engagements worldwide. When it comes to support, we never forget that our customers’ business and their success comes first.
- Microsoft Original Equipment Manufacturer (OEM), Sales: We solve problems and engage with strategic Original Equipment Manufacturers (OEM) to identify and drive efficiencies, best practices, product improvements and consumer loyalty.
- Microsoft Original Equipment Manufacturers (OEM), Overall: Tablets, Smartphones, Laptops, Netbooks, Desktops, Smart TVs…the device business is exciting, fast-paced & rapidly changing. We help Microsoft partners to design & sell the latest hardware solutions featuring Win7, Win8, Windows Phone, Server, Office & Bing. If you’re passionate about impacting the global ecosystem of partners, and influencing the experience on the 100’s of millions of devices that ship every year, then this is the team for you. Check out exciting opportunities in engineering, marketing, business development and policy.
- Microsoft Public Sector, Sales1: The Worldwide Public Sector team focuses on truly partnering with customers and partners in Government, Health and Education industries in new and innovative ways. This effort includes not only working on projects and programs important to them, but also staying focused on establishing Framework Agreements that are all-encompassing.
- Microsoft Public Sector, Sales2: For more than 30 years Microsoft has provided technology solutions for Public Sector organizations globally. Microsoft, along with our partner ecosystem, addresses the most complex, mission-critical technology issues for the government (federal, state and local), education (K-12 and universities) and healthcare (hospitals, physicians’ offices and other Health & Life Sciences organizations). The global Public Sector has made huge investments in our products to create practical, cost-effective solutions.
- Microsoft Small and Midmarket Solutions & Partners (SMSP / SMS&P), Sales: Our Small & Mid-market Solutions and Partners team ensures that we and our ecosystem of partners deliver technology solutions that meet the unique needs of small and medium businesses and home consumers.
- Microsoft Small and Midmarket Solutions & Partners (SMSP / SMS&P), Overall: Small & Mid-market Solutions and Partners works with our ecosystem of partners, including system integrators, resellers, distributors, hosters, managed service providers and readiness partners, to deliver technology solutions that meet the unique needs of our customers. The SMS&P team is responsible for selling the broad spectrum of Microsoft products and cloud services, an exciting growth area for both Microsoft.
- Microsoft Worldwide Licensing and Pricing (WWLP), Sales and Overall: World Wide Licensing and Pricing Group (WWLP) is accountable for leading and orchestrating the business groups, segments and field in global development and implementation of licensing business models that make it easy for customers to acquire, use, and manage Volume Licensing products while maximizing synergy among all business groups across Microsoft.
- Microsoft Communications Sector, Sales: The Communications Sector is responsible for driving the sales and marketing of Microsoft services and innovative software-based solutions to telecommunications, hosting, media and entertainment companies.
- Microsoft Consumer & Online (C&O), Sales = Marketing: Each day, more people are spending more time online—always connected, using multiple devices. The goal of Consumer & Online (C&O) is to build consumer loyalty and enable a seamless consumer experience across Windows, mobile devices, and online properties. We couldn’t do this without close cooperation of a broad network of retail and online partners, PC and device manufacturers, advertisers, and publishers. You’ll find all kinds of talent in C&O: content development, marketing, advertising sales, business development, operations, and technical. We offer world-class advertising sales, consumer marketing, and creative services to our partners and advertisers. We help them build consumer loyalty by targeting their unique styles and needs. Our consumer marketing team is also responsible for evangelizing the breadth and value of Microsoft’s consumer offerings including Windows, Windows Mobile, MSN, Windows Live (which includes Hotmail and Messenger), Bing, and other advertising-supported services. Our business is to help consumers experience a “Life without Walls,” and we hire outstanding people to do so.
Nokia Lumia 1020: an excellent case of Nokia’s contribution to Microsoft as a key innovation partner
Update: An excellent infographic from All you need to know about the world’s coolest Nokia Lumia 1020 infographic [Nokia Conversations, July 26, 2013]
óriásméretben: http://cdn.conversations.nokia.com.s3.amazonaws.com/wp-content/uploads/2013/07/Lumia-1020-Infographic1.png
From the video presentations these two are worth to embed here:
Nokia’s Lumia 1020 event recap in 5 minutes [TheVerge YouTube channel, July 11, 2013]
Interview with Nokia’s Stephen Elop: the Lumia 1020 will take customers ‘over the goal line’ [TheVerge YouTube channel, July 11, 2013]
Note that Elop is emphasizing here the experience what is delivered as much via software as hardware. In the Q&A: How Nokia and Microsoft collaborated to create the groundbreaking new Lumia 1020 with Windows Phone 8 [Windows Phone Blog, July 11, 2013] there is even a talk about the whole set of “camera / imaging / navigation / personal experiences”. By reading my Microsoft reorg for delivering/supporting high-value experiences/activities [‘Experiencing the Cloud’, July 11, 2013] post you will understand even more this whole experiences stuff, both for Nokia and Microsoft, also as an excellent case of key innovation partnership.
From the first 24 hours media reports only the ones given below (only four) are worth to be excerpted here, as all others are emphasizing the 41MP camera:
Nokia Lumia 1020 Hands On: This Actually Might Be Amazing [Gizmodo, July 11, 2013], indeed. You should read this article to understand why I agree wholeheartedly with that.
Nokia’s strategy for selling the Lumia 1020 makes zero sense [BGR, July 11, 2013], what?
… Nokia’s obvious pride in its work on the Lumia 1020 is undermined by the company’s bizarre strategy for selling the device … what really baffles me about Nokia’s strategy for selling the Lumia 1020 is its decision to make the device an AT&T exclusive. … When a Forbes reporter pointedly asked Nokia CEO Stephen Elop on Thursday why he was sticking with his strategy of promoting carrier exclusivity despite the fact that AT&T has allegedly been a “dreadful” partner, he drew loud cheers from the crowd. Whether AT&T has been good or bad when it comes to promoting Nokia devices is really beside the point, however. What has become clear is that keeping your best devices exclusively on one carrier is a self-defeating strategy.
For Nokia, 41MP Hype Of Lumia 1020 Is Both Blessing And A Curse [Forbes, July 12, 2013], why?
… the problem with emphasizing the Lumia 1020′s pixel count is that no consumer wakes up thinking, “What I really need is larger images from my phone.” … when was the last time you walked into a retail cellular provider’s store and got information from sales staff beyond the bullet points on the display signage? … They have a product that is stylish, delivers great-looking photos and, all things considered, is reasonably priced. But none of that will mean much if the Lumia 1020 becomes defined as the “41MP phone” sitting in the back of your local AT&T retail shop, with a salesperson who can only tell you it takes big pictures.
Lumia 1020: A flash point for Nokia? [CNET, July 11, 2013], is it?
… “The device is about re-establishing Nokia as an innovator in the devices market,” said Gartner analyst Carolina Milanesi. … Unlike most phone launches, which often delve into specifications such processor speeds, [Nokia CEO Stephen] Elop kept the presentation focused on all the tricks and features enabled by the monster camera. “We’re all looking forward to bringing people the next chapter in smartphone imaging,” he said. … “You can see how much software innovation is going on inside this product — that also positions Nokia in a better place than many of its competitors who still do technology for the sake of it, but are unable to package it in a way that improves the users experience,” Milanesi said. “At a time when macro-level innovation has seemed to be lacking in smartphones, Nokia’s Lumia 1020 demonstrates that there is still considerable scope to drive forward the user experience in core smartphone capabilities,” said Ovum analyst Tony Cripps.
…
While the 41-megapixel camera may wow shutterbugs and tech enthusiasts, the Windows Phone operating system gives some consumers pause when considering the Lumia 1020. The operating system, which employs live tiles, is wholly different from the standard grid of icons found on Apple’s iPhone or Android devices. Some critics have called it a fresh take on a smartphone, but consumers have been slow to embrace it. “It’s a Windows Phone challenge,” Elop conceded when asked about less-than-stellar sales. “There’s tremendous responsiblity to help everyone understand what that third alternative stands for.”
One of the challenges that Nokia faces is getting the phone in people’s hands to try out. Elop said he is working to get more carrier sales representatives trained and using a Lumia device, which he said will help convince consumers to give the operating system a shot. Elop touted the Lumia line’s higher net promoter score, or a measure of how willing a person is to recommend a product. He believes the score will help Nokia build its momentum. …
Finally, the related Nokia communications:
- Lumia 1020 whitepaper [23 pages PDF document, July 10, 2013]
Background
Best of both worlds: Sharpness and low light
– Sharpness is more than just megapixels
—Why 5MP?
—Oversampling results in 5MP photos with amazing detail
—High resolution zoom
—Getting rid of hand-shake
– Photos in the dark
—Back side illuminated sensor
—Exposure time
—Flash
– Real life sharpness measurementNokia Pro Camera
– Zoom reinvented and reframing
– Photography tools and creative control
—Manual controls: EV, shutter speed, ISO, focus, WB
—Nokia Pro Camera Video
—Nokia Rich RecordingPhoto examples
Key technologies and specs
Credits
- Nokia Rich Recording Technology – Technical overall description [6 pages PDF document, June 14, 2013]
- Nokia Rich Recording – Video that brings back the moment [Nokia Lumia 1020] [nokia YouTube channel, July 11, 2013]
- Get creative and win with Nokia Lumia 1020 [Nokia Developer, July 11, 2013]
- Nokia Imaging SDK [Nokia Developer, July 11, 2013]
- Create great imaging apps with the Nokia Imaging SDK [nokiadevforum YouTube channel, July 11, 2013]
- Nokia Lumia 1020: the smartphone camera revolution begins! [Nokia Conversations, July 11, 2013]
- Professional camera power to the people with Nokia Pro Camera [Nokia Conversations, July 11, 2013]
- Nokia Lumia 1020 picture gallery: zoom in [Nokia Conversations, July 11, 2013]
- Nokia Lumia 1020 – product gallery [Nokia Conversations, July 11, 2013]
- What the world’s saying about the Nokia Lumia 1020 [Nokia Conversations, July 11, 2013]
- Nokia Lumia 1020: hands on video [Nokia Conversations, July 12, 2013]
- 10 reasons to get excited about the Nokia Lumia 1020 [Nokia Conversations, July 12, 2013]
- Camera Grip for the Nokia Lumia 1020 [Nokia Conversations, July 12, 2013]
- Changing the game again: From Nokia 808 PureView to Nokia Lumia 1020 [Nokia Conversations, July 12, 2013], see also The 41 MP Nokia 808 PureView meeting the vanishing world challenge [‘Experiencing the Cloud’, April 4, 2012]
- Zoom. Reinvented. Nokia Lumia 1020 arrives [press release, July 11, 2013]
Espoo, Finland and New York, NY – Today, Nokia established a new benchmark in smartphone imaging with the arrival of the Nokia Lumia 1020, boasting a second generation 41 megapixel sensor. Unlike any smartphone in the market today the Nokia Lumia 1020 reinvents zoom, enabling people to discover more detail than the eye can see. With Nokia’s innovative PureView technology, including optical image stabilization, the device is able to produce some of the sharpest images possible by any digital camera.
This is made possible by leading hardware technology combined with a new application called Nokia Pro Camera, which makes it easy for anyone to take professional quality images. Either before a picture is taken or after it has been shot, the zoom capability enables people to discover and then rediscover the personal stories each image can tell. With a beautiful interface that visually demonstrates how settings will affect the final photo or video, Nokia Pro Camera makes it easier than ever to capture, edit and share photos and videos with unrivaled clarity.
Using a new feature called dual capture, the Nokia Lumia 1020 simultaneously takes a high resolution 38 megapixel image for endless editing opportunities, and creates a 5 megapixel picture that is easy to share to social networks with Windows Phone 8.
The Nokia Lumia 1020’s 41 megapixel sensor features leading ZEISS optics with six physical lenses, plus optical image stabilization, delivering crystal clear pictures even in low light conditions. It also captures blur free videos with stereo sound even at the loudest concerts thanks to Nokia Rich Recording, which handles sound pressure levels six times louder than conventional smartphone microphones.
“We want to take people on a journey from capturing pictures to recording and sharing their lives,” said Stephen Elop, President and CEO, Nokia. “The Nokia Lumia 1020 will bring new meaning to pictures and continues to strengthen Nokia’s leadership in imaging.”
Nokia also released a new imaging software development kit (SDK) that provides key image editing features of the Nokia Lumia 1020 to developers. The SDK is available today at developer.nokia.com with a number of developers including Vyclone, Yelp and CNN integrating these features into future releases.
Hipstamatic showcased Oggl PRO, an exclusive application for the Nokia Lumia 1020 offering the most advanced smartphone camera controls for their creative community. It was also announced that popular applications Vine, Path and Flipboard will soon be available on Windows Phone.
Adding further professional capabilities and additional battery life, Nokia announced the new Nokia Camera Grip. This is an accessory that complements device features usually reserved for stand-alone cameras, like the Nokia Lumia 1020’s built-in xenon flash and mechanical shutter. The Nokia Camera Grip also has a tripod mount, and is expected to be available this month for an estimated retail price of USD 79.
The personal nature of Windows Phone makes it the perfect platform for the Nokia Lumia 1020, showcasing live images on the Start screen with the Photos tile, quick sharing to social networks, and easy access to files across a number of devices with SkyDrive. With the dedicated camera button, Windows Phone is designed with imaging in mind.
To help people see what’s around them and discover new places to take photos, the latest developments in LiveSight will available in HERE Maps soon. The Nokia Lumia 1020 also comes with ad and subscription free Nokia Music streaming.
The Nokia Lumia 1020 will arrive first on U.S. shores exclusively with AT&T, with sales expected to start on July 26 at a price of USD 299.99 on a two-year contract.
The Nokia Lumia 1020 is then expected to arrive in China and key European markets this quarter. Nokia plans to ship an exclusive variant of the device with Telefonica to select European and Latin American markets. The Nokia Lumia 1020 will be available in yellow, white and black.
Nokia Lumia 1020
Operating system
Windows Phone 8
HERE location services
Free global HERE Maps and HERE Drive+; Free HERE Transit available in the Store
Display
4.5″ AMOLED WXGA (1280×768), 2.5 D sculpted Corning Gorilla Glass 3, PureMotion HD+, ClearBlack, high brightness mode, sunlight readability, super sensitive touch, Nokia Glance Screen
Battery
2000 mAh battery, wireless charging supported via cover
Processor
1.5 GHz dual-core Snapdragon S4
Main camera
PureView 41 MP with optical image stabilization, Resolution: 7712 x 5360. Includes Nokia Pro Camera. Xenon flash for still images, LED flash for video
Front facing camera
HD 1.2 MP wide angle
Memory
2 GB RAM, 32 GB internal memory; 7 GB free SkyDrive cloud storage
Read more about the Lumia 1020 on our product pages and at Nokia Conversations.
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