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Huawei’s IDEOS U8150 smartphone for US$86 in Kenya: 350,000 units sold in 8 months

The current KShs7,999 [US$86 as of today’s rate] price is a heavy discount of its original price of KShs14,999 [US$161 as of today’s rate]. Note that in non-African countries the phone is sold at near the list price, e.g. the list price in India is Rs 8,499 [US$188 as of today’s rate] while a street price is Rs 8,237 [US$182 as of today’s rate].

The original pricing was between US$100 and US$200, depending on the market and it was celebrated as the achievement of their goal from early 2010 of developing a US$150 smartphone (see the Sept’10 announcement below for both). The heavy discount used in Kenya therefore could be still a little higher than their cost.

Update: Considering all that and after PCs and cloud clients are not parts of Hewlett-Packard’s strategy anymore [Aug 19, 2011] there is no wonder that a blogpost has appeared with apt headline of Has “Wintel” been replaced by “Quadroid”? [Aug 19, 2011] in which an excerpt from a 9 months old CCNMoney article called Android and Qualcomm are the new Wintel [Nov 12, 2010] has been included. Here it is worth to cite just this part from that:

At least a dozen handset makers have brought to market more than 90 different smartphones that run Android, and more than three quarters of those handsets have Qualcomm chips embedded in them, according to a new study by consultancy PRTM.

The Qualcomm-Android standard, or “Quadroid” as PRTM calls it, is becoming a parallel to the Windows-Intel, or “Wintel,” standard that developed in the 1990s.

Like with Wintel PCs, Quadroid devices’ software and hardware is essentially a commodity — they’re very similar on every phone, making differentiation a difficult task. Form factor is still a battleground — some people want keyboards, some don’t — but drop past the top-tier of the very newest devices and the distinctions are tiny. Kickstands, dual screens, very high resolution cameras and OLED touchscreens are among the features Quadroid smartphone makers are using to set themselves apart.

With Huawei’s smartphones we are witnessing exactly this:

A slightly modified version, Huawei U8160 (see the picture on the right) is sold since May under Vodafone brand as Vodafone 858 Smart (see the specs as well where HSPA (3.6Mbps) only is indicated although using the same Qualcomm MSM 7225 SoC announced in Feb’07 and first delivered in 3G phones in June’07). It is sold at around rock bottom US$120 (22,290.00 HUF in my country). See also: Huawei U8160 is rebranded to the budget friendly Vodafone Smart [May 16, 2011] as well as the Vodafone 858 Smart review [Aug 1, 2011].

There is also a this year version called IDEOS X1 which is according to T-Mobile Rapport with Android coming soon (it’s a re-branded Huawei U8180) [July 21, 2011]:

Already released in the UK as Orange Stockholm, the Huawei U8180 X1 [also called Gaga] will be available via T-Mobile, too. Apparently, T-Mobile will sell the handset under the T-Mobile Rapport name – that’s what the Bluetooth SIG is suggesting anyway.

The specification is the same but its design is improved. Already sold in Australia for $99.

Taiwan market: China-based Huawei Device to launch IDEOS X1 smartphone [Aug 23, 2011]

Huawei Device, a China-based vendor and subsidiary of Huawei Technologies, and Taiwan mobile telecom carrier Far EasTone Telecommunications (FET) on August 22 jointly unveiled IDEOS X1, the former’s smartphone model, for launch in the Taiwan market later in August through the latter’s retail network at a contract-free price of NT$4,990 (US$172) or zero price bundled with a 24-month contract, according to FET.

IDEOS X1 features a Qualcomm MSM7227-1 600MHz processor, Android 2.2, WCDMA/GSM/GPRS and HSDPA 7.2Mbps voice/data communication standards, a 2.8-inch QVGA 262,000-pixel screen, a 3.2-megapixel rear camera, video formats of H.263/H.264 and MPEG4, a dimension of 104 (H) x 56 (W) x 13 (D)mm and a weight of 100 grams.

Huawei announced the IDEOS X3 smartphone at MWC’11 as well (but only delivered since June’11, for around US$240 in Singapore and for around US$200 in Malaysia). This is using the 7225 follow-up Qualcomm MSM7227 SoC (announced in Feb’09 for sub-$150 smartphones).

Qualcomm chips kernel ARM – from phones to laptops [Feb 17, 2009]

MSM7227 is an evolution of the two years ago, MSM7225, repeating its size (12 x 12 mm) and maintaining consistency of contact, which provides designers the opportunity to further develop the existing developments. Working frequency ARM11 core in MSM7227 increased to 600 MHz (against 528 MHz of the predecessor), the core of the signal processor (DSP) operating at 320 MHz, and the nucleus of the communications processor – at a frequency of 400 MHz. As before, there are features hardware acceleration of graphics and coding/decoding video WQVGA with frequency 30 frames per second and support for GPS, but now supported by the camera modules with up to 8-megapixel (v. 5), and the realization had grown up with a Bluetooth version 2. 0 to 2. 1.

There is only on exception from this Quadroid dominance even for Huawei:
For the mainland China Market there is also the Huawei T8300 which is the TD-SCDMA specific redesign of X3 since the MSM7227 was not able to support TD-SCDMA so the only available SoC was Marvell’s PXA920/918 SoCs family available since Sep’09 (although capable of passing the rigorous TD-SCDMA tests only almost 2 years later). For more info on China specific TD-SCDMA entry-level smartphones see: Marvell’s single chip TD-SCDMA solutions beaten (again) by two-chip solutions of Chinese vendors [July 11, 2011].

Update: The PXA920 opportunity was realized widely only in September 2011, two years later than the September 2009 launch. See:First real chances for Marvell on the tablet and smartphone fronts [Aug 21, 2011]

End of Updates

This is — according to Singularity Hub — opening huge opportunities for African app development as well:

The Android app business is a tough one, but keeping in mind that the smartphone is Africa’s laptop killer, it’s also one of the most exciting platforms for the continent’s developers.

Case in point. An entrepreneurial conference in Nairobi called Pivot25 showcased some of the most innovative Android apps in East Africa. Among these include M-Farm, an app that allows farmers to broadcast product prices and locations to the world via SMS. Another agri-app developed by Makerere University helps diagnose and track the spread of crop diseases via crowdsourcing. In a nation where agriculture accounts for nearly a quarter of GDP, apps like these could prove invaluable in maximizing harvests and facilitating the spread of precision farming.

While agri-apps are well-suited for the developing economies, the winner of Pivot25 was Medkenya. It’s the functional equivalent to WebMD in that it puts a library of health information at the user’s fingertips and performs other helpful tasks like guiding the ill to hospitals. However,  I have a hunch that this is just the beginning of healthcare-related apps in Africa. We’ve seen smartphones adopt all kinds of medical technology, from digital stethoscopes to cancer diagnosis, and I’m hopeful that we’ll see similarly stunning med-tech reach even the remotest areas one day. An app that tracks mosquito outbreaks or a smartphone with an HIV-testing peripheral would work wonders to address persisting healthcare challenges of the developing world. Who knows? Maybe one day they’ll be able to carry a doctor around in their pocket.

Cheap Android phone selling fast [IT News Africa, Aug 17, 2011]

Huawei Ideos by Safaricom in Kenya -- 17-Aug-2011When Huawei assistant director for African expansion, Wang Liu, talked about developing a cheap Android phone for the African market, he knew it would be successful. But after the Chinese company launched the IDEOS phone earlier this year via Kenya’s Safaricom, the results were better than they could have imagined.

“We knew it would be successful and thought it would take some time to get moving, but the statistics coming in are amazing,” Liu said.

According to Safaricom, the $80 Android phone has been sold to over 350,000. That is a staggering statistic considering nearly half of Kenya’s population lives on less than two dollars per day.

Liu said the key to the success was to bring the price down so it would be affordable to the growing middle-class in Kenya. When they were able to do that, joining with Safaricom was the solution to their distribution needs.

“We knew that if we could get the price down and make it cheap enough for people to get, lots would get out there because Android and smartphones are the future and people want the latest technology,” Liu said from Shanghai.

Kenya’s mobile market is booming and with the economy growing at some five percent annually, Huawei expects more and more Androids to be purchased in the coming months.

Huawei IDEOS is Top Smart Phone in Kenya [Huawei in Africa press release, May 17, 2011]

Huawei, a leader in providing innovative telecommunication solutions for operators around the world has today announced that the Huawei IDEOS is the most popular smart phone in Kenya for the first quarter of 2011.

This is also according to a report by GFK Retail and Technology, one of the world’s leading independent market researcher tracking sales data in technical consumer goods and entertainment in over 80 countries worldwide. The IDEOS was launched during the 2010 Christmas period with the phone gaining wide acceptance in the market.

Mr. Herman He, CEO Huawei announced that, “Since the IDEOS launch five months ago, so far over 60,000 pieces have been sold and we are moving towards the 100,000 piece mark with its share of the local smartphone market at 45% in the first quarter of the year, making it the top selling device with February alone reaching 73%.”

“We are delighted by the IDEOs’ outstanding performance and we hereby affirm our commitment to continue providing quality and affordable products to Kenyans”. Mr. He added.

Mr. He also said that Delivering connectivity for users’ thorough smart devices was one of Huawei’s core objectives for 2011, with the IDEOS devices designed to provide smart and efficient connectivity to deliver a simple and premium end user experience .

The success has partly been attributed to a strategic partnership with Safaricom as the main distributor and marketer of the smart phone, Google for their Android 2.2platform, and QUALCOMM for the chipsets.

Safaricom Head of Retail Morris Maina said the partnership was a major win for Kenyan consumers and presented a strategic fit for Safaricom in its quest to drive up data uptake by availing affordable internet enabled devices. The phone retails at KShs8,499 [US$91 as of today’s rate], a KShs6,500 discount on its original price of KShs14,999 [US$161 as of today’s rate]. It also comes with free 600MB Safaricom data and Kshs1,000 worth of Safaricom airtime.

“Safaricom believes that innovations and value proposition will be key in winning consumers as the market becomes increasingly competitive. We are thus happy to be in a partnership that subscribes to these tenets and understands that affordability is key in a market like Kenya. The availability and increased take-up of this device opens a new world of immense possibilities to our subscribers and greatly increases the utility they can derive from our network, the only one with 3G capability in the market,” said Mr Maina.

Information and Communication Permanent Secretary Dr. Bitange Ndemo noted that the mobile phone has permeated every sphere of life in Kenya.
“In the beginning of the 21st century, the mobile telephone was the reserve of an elite few and the gadget’s sole purpose was to make phone calls and send text messages. Today, all this has changed and the mobile phone is no longer a luxury but a necessity,” said Dr. Ndemo.

“By morphing and adopting into various aspects of our lives, the mobile phone has gone beyond its original purpose of phone calls and text messages and it now serves as a bank, a computer a radio and a television set among other things. In a nutshell, it has penetrated every aspect of our lives,” he added.

Huawei Device is affiliated with Huawei Technologies Co., Ltd. and is one of Huawei’s four business units. Huawei Device products cover a wide range of series, including mobile phones, Mobile Broadband, Convergence Terminal, Fixed Network CPE, and Video Products. Huawei Device now serves 48 of the world’s top 50 telecom operators, and it has established strategic partner relationship with world-leading operators.

In 2010, Huawei Device sold more than 5 million Android phones ranking the world’s Top 5.Star products: Avatar U8850 (Flagship, high definition, high speed, super slim, 9.9 mm thick, 3.7″ LCD) Blaze U8510 (Elite, first Android Gingerbread phone, 3.2″ LCD) Boulder U8350 (Elite, the thinnest QWERTY touch screen Android phone, 9.9 mm thick)

Huawei Launches World’ s First Affordable Smartphone with Google Called IDEOS [Sept 2, 2010]

Huawei, a leader in providing next-generation telecommunications network solutions for operators around the world, today announced the launch of IDEOSTM, an affordable smartphone powered by the latest iteration of AndroidTM 2.2 (also known as ‘Froyo’ ). The smartphone is priced between US$100 and US$200, depending on the market. IDEOS redefines the “entry-level” concept by combining high-quality hardware and software with a high price-to-performance ratio. IDEOS will be released in a number of countries across Europe, Asia-Pacific, North America and Latin America.

The ergonomically designed IDEOS provides a variety of ways to access the Internet, as it boasts downlink speeds of more than 7.2Mb/s, offers WCDMA + WiFi dual network support, and offers ubiquitous mobile broadband services. The device also doubles as a WiFi router for up to eight devices at a time, making IDEOS an all-in-one solution for a range of wireless connectivity options.

Available in black, yellow, blue, and purple, the IDEOS, with Android 2.2 pre-installed, not only runs fast, but also supports functions such as voice dialing, voice navigation, and the ability to run applications off the SD card. With more than 70,000 applications available in the Android Market, IDEOS provides a wide range of communication, entertainment, office, and financial management applications.

Kevin Tao, CEO of Huawei Device, said, “The popularity of the smartphone is one of the key tools to bringing people into the ‘Golden Age of Mobile Broadband,’ which is linked to Google’ s mobile Internet strategy.

“We are proud to have already achieved our goal from early 2010 of developing a US$150 smartphonewith an excellent user experience. The IDEOS is an affordable option, designed to lower barriers to entry to allow easy mobile Internet access.”

The name “IDEOS” embodies creativity and inspiration: the “ID” represents the industrial design-centric hardware platform, the “OS” represents the operating system as the core software platform, and the “E” symbolizes the evolution to mobile Internet.

See the official specification of the IDEOS U8150 on Huawei’s site.
The processor [rather SoC] used there is Qualcomm MSM 7225 (announced in Feb’07 and first delivered in 3G phones in June’07), with a single 528 MHz ARM1136EJ-S core and embedded QDSP5000 DSP (GSM, GPRS/EGPRS Multislot Class 12, EDGE, UMTS Release 6, 7.2 Mbps HSDPA, HSUPA 5.76 Mbps, MBMS baseband).

Huawei brings entry-level Android smartphone to Africa [IT News Africa, Nov 17, 2010]


Huawei launches IDEOS for African market

Leo Wang, Managing Director Eastern and Southern Africa Region, Terminal Business Development at Huawei Technologies, talked to ITNewsAfrica.com about Huawei’s partnersip with Google and the latest additions to its IDEOS smartphone range.

ITNewsAfrica.com: What is the latest addition to the Huawei device range?

Leo Wang: We launched our own brand IDEOS in the African market, with the latest addition an entry-level touch screen smartphone with Google’s Android 2.2 OS and 3G connectivity. We had previously launched IDEOS in rural markets in Germany in September this year and in UK, USA, China, with Africa and India being now the next targets. Worldwide, since September we have promoted IDEOS in 30 countries, with over one million units already soldthrough local operators.

ITNewsAfrica.com: What are your expectations of IDEOS in the African market for next year?

Leo Wang: This is the first entry-level 3G smartphone in Africa that offers a true smartphone experience thanks to the Google Android’s interactivity. We expect 5-7 percent of the African market to benefit directly from this, but now quantity is not as important to us as establishing the IDEOS brand. We have continuously launched smartphones and tablet devices under IDEOS brand and we have offerings for every segment of the market, be it entry-level or middle and high income. As an example, for high-end markets we have included touchscreen devices with QWERTY, multi-point touch controls and HD video output. Most of our smartphones have Android OS, through our partnership with Google.

ITNewsAfrica.com: How do you justify Android OS as your first choice for IDEOS?

Leo Wang: We are among the top three Google partners in the device market. Our close partnership is not exclusive, but offers access to the Android OS, which is an open platform with a rapidly growing application market, something we found attractive. Also, Google branding takes IDEOS to a completely new level and ensures the device’s quality and operability is of high standards.

ITNewsAfrica.com: Will Huawei develop LTE devices in the near future? And if so, when will they get to Africa?

Leo Wang: We will launch LTE devices in the next quarter for the international markets. We have already been testing LTE and WiMAX technologies globally. In Africa, discussing and testing with main operators such as MTN and Vodacom will be a starting point.

Supply chain battles for much improved levels of price/performance competitiveness

Current snapshot:

Intel rejects 50% Ultrabook CPU price cut demand from notebook players [Aug 16, 2011]

Intel’s Oak Trail platform, paired Atom Z670 CPU (US$75) with SM35 chipsets (US$20) for tablet PC machine, is priced at US$95, already accounting for about 40% of the total cost of a tablet PC, even with a 70-80% discount, the platform is still far less attractive than Nvidia’s Tegra 2 at around US$20. Although players such as Asustek Computer and Acer have launched models with the platform for the enterprise market, their machines’ high price still significantly limit their sales, the sources noted.

As for Ultrabook CPUs, Intel is only willing to provide marketing subsides and 20% discount to the first-tier players, reducing the Core i7-2677 to US$317, Core i7-2637 to US$289 and Core i5-2557 to US$250.

As for Intel’s insistence, the sources believe that Intel is concerned that once it agrees to reduce the price, the company may have difficulties to maintain gross margins in the 60% range and even after passing the crisis, the company may have difficulty in maintaining its pricing. Even with Intel able to maintain a high gross margin through its server platform, expecting Intel to drop CPU prices may be difficult to achieve, the sources added.

Update: ASUStek seems to maneuver by far the best among them (special early ultrabook engagement with Intel, with popssible higher discount, in addition to exploiting the Tegra 2 opportunity best via the only successful so far EeePad Transformer):
Asustek expects better business performance in 2H11 [Aug 17, 2011]

Asustek Computer expects its performance in the second half of 2011 to be better than that of fellow Taiwan-based companies, according to CFO David Chang.

Asustek is likely to hit record quarterly revenues in the third  quarter and is optimistic about business operation in the fourth mainly due to the launch of second-generation Eee Pad Transformer tablets and ultrabook notebooks, Chang said.

Asustek aims at a 14% market share for notebooks in China, and
became the largest vendor in Eastern Europe’s notebook market in the second quarter. In addition, Asustek is poised to make forays into Latin America, especially Brazil and Mexico.

Asustek expects to ship 14 million notebooks and 4.5-5 million Eee PCs in 2011, Chang indicated. Asustek shipped 11.4 million motherboards in the first half and expects to ship 22.5-23 million for the year.

Tablet players expected to cut price to digest inventory overstock [Aug 16, 2011]

Non-Apple tablet PC players, facing the fact their devices are having weaker sales than their order volumes, while demand from the retail channel has been quickly shrinking, are expected to start cutting their tablet prices by the end of September to digest inventory and minimize losses, and the decisions are expected to trigger a new price war within the tablet industry, according to sources from notebook players.

The sources pointed out that most non-Apple tablet players had weaker-than-expected performances and Asustek, which had a rather better performance, had shipments of 700,000 tablets from May to July with actual sales only reaching 500,000 units.

RIM and High Tech Computer (HTC) are already placing their hopes in 2012 with Samsung and Motorola both seeing their tablet demand weaker than expected, while some other players such as Acer are gradually reducing their orders.

Motorola, Hewlett-Packard (HP), Asustek and Acer have all recently reduced their tablet prices with the lowest price currently at US$370; however, with their inventory will become harder to digest, the sources believe there will be at least two waves of price cuts from the end of September to the year-end holiday, reducing the tablet average price level to US$350 and may even drop further to US$300 in the future.

More: Acer & Asus: Compensating lower PC sales by tablet PC push[March 29, 2011 with updates upto Aug 2, 2011]

AMD’s Bright Outlook Likely to Boost Taiwan’s Supply Chain [Aug 16, 2011]

Taiwan’s IC supply chain is expected to benefit from good business performance of Advanced Micro Devices Inc. (AMD), which is projected to outperform archrival Intel Corp. in the third quarter with increased shipment of accelerated processing units (APUs).

The Taiwan supply chin is mainly composed of manufacturers including foundry Taiwan Semiconductor Manufacturing Co. (TSMC), packager Siliconware Precision Industries Co., Ltd., tester STATS ChipPAC Taiwan Semiconductor Corp., and substrate maker Nanya Printed Circuit Board Corp.

AMD estimates its revenue for the third quarter to rise 8-12% from the second quarter, compared with Intel’s projected 8% revenue growth. According to AMD, it has enjoyed robust APU shipments since the second quarter, with both its PC and laptop APU shipments hit new highs.

AMD has contracted TSMC, currently the world’s No.1 pure foundry, to make its Ontario [C-series], Zacate [E-series], and Desna [Z-series, specific for tablet PCs, a power optimized version of C-series, which are also for ultra-thin notebooks: Z-01 of 5.9W vs. C-50 9W in both cases with two 1 GHz “Bobcat” CPU cores + 6250 GPU] processors using 40-nanometer process technology as well as its Hudson chips using 65nm process technology.

While increasing foundry outsourcing to TSMC, AMD has augmented packaging and testing contracts to Taiwan’s providers as well. Nanya is also expected to land contracts via Japanese partner NGK Spark Plug, which has directly received substrate contracts from AMD.

In the second quarter, AMD saw its revenue slightly dip 2% from the first quarter to US$1.57 billion, while its gross margin was 46%, up from 45% recorded in the first quarter this year.

AMD Llano processor shipments reach 1.3-1.5 million units in July [Aug 4, 2011]

AMD shipped about one million Llano [A-series, for mainstream notebooks, all-in-one PCs and desktop PCs: with up to four up to 2.9 GHz x86 CPU cores and with an integrated DirectX 11-capable discrete-level graphics unit that features up to 400 Radeon cores along with dedicated HD video processing on a single chip] APUs in June and 1.3-1.5 million units in July, and with the appearance of the company’s new Llano APUs in the fourth quarter, annual shipments of Llano in 2011 should reach 7.5-8 million units, according to sources from motherboard players.

The sources pointed out that AMD is pushing its 40nm-based C series (Ontario) and E series (Zacate) APUs for the entry-level market, while it is pushing 32nm-based Llano-based APUs for the mid-range to performance and mainstream markets, and is pushing 32nm AM3+ FX series (Zambezi) processors for the high-end market in the fourth quarter.

In 2012, AMD will launch a new APU series codenamed Krishna using a 28nm process from Taiwan Semiconductor Manufacturing Company (TSMC), targeting mini PCs, and all-in-one PCs with an APU series codenamed Trinity to replace Llano for the mainstream market, adopting a 32nm process from Globalfoundries. For the high-end market, AMD will launch an APU series codenamed Komodo.

AMD shipping Llano APUs; prices leaked [May 23, 2011]

AMD has started shipping its Llano APUs to notebook clients and will begin to market the APUs to channels in July 2011, according to sources from notebook makers.

AMD targets to ship one million notebook-use Llano APUs in June, 1.5 million in July, and a total of 8-9 million for the whole of 2011, revealed the sources, citing AMD’s internal estimates.

If the shipment goals are realized, AMD will be able to boost its share in the notebook CPU segment to 15% by the end of the year, the sources commented.

Additionally, AMD will also launch six Llano and four Bulldozer APUs for desktops.

AMD: Llano and Bulldozer APU prices (k unit)
Core Model Price Competing Intel model
Llano/quad-core A8-3550P US$170 Core i5-2300
Llano/quad-core A8-3550 US$150
Llano/quad-core A6-3450P US$130 Core i3-2120/2010
Llano/quad core A6-3450 US$110
Llano/dual-core A4-3350P US$80 Pentium G6960/6950 and Sandy Bridge G800/600
Llano/dual core E2-3250 US$70 Pentium G620
Bulldozer/octo-core FX-8130P US$320 Core i7 2600K/2600
Bulldozer/octo-core FX-8130 US$290
Bulldozer/6-core FX-6110 US$240 Core i5 2500K/2500
Bulldozer/quad-core FX-4110 US$220

More: Acer repositioning for the post Wintel era starting with AMD Fusion APUs[June 17, 2011]

Apple cancels supply schedule of iPad 3 for 2H11 [Aug 16, 2011]

US-based tablet PC players Apple has recently canceled its iPad 3 supply schedule for the second half of 2011, forcing other tablet PC brand vendors that are set to launch same-level product to compete, to follow suit and delay their launch; however, supply of the iPad 2 in the second half will still be maintained at 28-30 million units, according to sources from the upstream supply chain.

Apple was originally set to launch its iPad 3 in the second half of 2011 with a supply volume of 1.5-2 million units in the third quarter and 5-6 million in the fourth quarter, but Apple’s supply chain partners have recently discovered that the related figures have all already been deleted, the sources pointed out.

The sources believe that the yield rate of the 9.7-inch panel that feature resolution of 2,048 by 1,536 may be the major reason of the supply delay since such panels are mainly supplied by Japan-based Sharp with a high price and Apple’s other supply partners Samsung Electronics and LG Display are both unable to reach a good yield. Since Apple is unable to control a certain level of supply volume, the iPad 3 is unlikely to be mass produced as scheduled, the sources added.

Sources from panel players also pointed out that the 9.7-inch panel with high resolution requires a much larger backlight source and a single edge light bar is hardly able to reach satisfaction levels. Due to iPad 3’s requirements over the physical thinness, rich color support and toughness will all conflict with the panel’s technology restrictions; therefore, this could cause a delay in the launch.

In June, LG Display supplied three million panels for the iPad 2 with Samsung supplying 1-1.5 million units and Chimei Innolux (CMI) 10,000-20,000 units. In July, LG’s supply volume dropped to 2.8 million units with Samsung maintaining its same levels, and CMI’s volume increased to 450,000-500,000 units.

Update: CMI fails to become iPad 3 panel supplier, say sources [Aug 19, 2011]

Chimei Innolux (CMI) has failed to become a LCD panel supplier for the Apple iPad 3 due to technological hurdles, according to industry sources.

CMI has cut into the supply chain of iPad 2, which uses IPS panels, but the new Apple tablet is more demanding in terms of resolution, the sources said. The iPad 3 will feature a 9.7-inch panel with resolution of 2,048×1,536 compared to the iPad 2’s 1,024×768.

CMI has been developing panels trying to meet the iPad 3 specifications, but problems with transmittance and yield rates of the panels have resulted in its failure to receive certification for the iPad, the sources said.

CMI began developing IPS panels last year after receiving license from Hitachi in July 2010. The license covers IPS, Super-IPS, Advanced-Super IPS, IPS-Pro, and IPS-Pro-Prolleza.

CMI previously scheduled mass production of IPS panels to begin as early as the end of 2010 or early 2011. But low yield rates delayed the mass production until recent months. The maker’s IPS panel monthly output in July 2011 reached nearly 500,000 units. It is looking forward to an output of one million units in August 2011, the sources said.

The sources noted that the iPad 3’s resolution requirement of 2,048×1,536 pixels is also a challenge even for iPad panel regular suppliers such as LG Display (LGD) and Samsung Electronics. Apart from the two Korea makers, Japan’s Sharp has als been selected to supply panels for the iPad 3, the sources said.

They noted that CMI still stands a chance of becoming a regular supplier for iPad 3 if it can improve its panel quality to meet Apple’s requirements. The maker recently invested NT$800 million to NT$1 billion [US$28 million to US$35 million] to improve manufacturing facilities, the sources said.

Chimei Innolux Continues Suffering Loss in Q2 [Aug 16, 2011]

Chimei Innolux Corp., the largest maker of thin film transistor-liquid crystal display (TFT-LCD) panels in Taiwan, reported a loss of NT$13 billion (US$448.3 million) in the second quarter, deeper than institutional investors` forecast.

Industry sources said that the four major makers of large-sized TFT-LCD panels, i.e. AU Optronics Corp. (AUO), Chimei Innolux, Chunghwa Picture Tubes, Ltd. (CPT) and HannStar Display Corp., together reported total loss of about NT$120 billion (US$413.8 million [US$4.15 billion]) in the past about one year.

Some institutional investors said that the all-size panel prices are expected to fall slightly, implying that makers` losses in the third quarter would not be less than second quarter`s.

At its recent half-year online shareholder meeting, Chimei adjusted down its capital spending to NT$50 billion to NT$60 billion (US$1.7 billion to US$2.1 billion) from NT$75 billion to NT$70 billion (US$2.6 billion to US$2.4 billion) lowered previously and NT$100 billion (US$3.4 billion) announced in early this year. Chimei said that this year the company would focus mainly on high-level equipment and R&D projects for touch-panel technology.

AUO, Chimei Innolux`s major rival and the No. 2 panel maker in Taiwan, recently also adjusted down its capital spending goal to under NT$70 billion (US$2.4 billion) from NT$90 billion to NT$95 billion (US$3.3 billion to US$3.1 billion).

Chimei Innolux is a merger between three companies, including Chi Mei Optoelectronics Corp. (CMO), Innolux Display Corp., and TPO Displays Corp. (TPO), formed in the second quarter of 2010, and began reporting loss starting the third quarter of last year that has continued for four seasons.

AUO reported an accumulated loss of NT$36 billion (US$1.24 billion) in the past three quarters.

Eddie Chen, Chimei Innolux`s chief financial officer, said that his company focused on shipments of core businesses and cut many system assembly works in the second quarter. The company`s second-quarter shipments of large-sized panels increased about 10% quarter-on-quarter (QoQ), but its revenue generated from small/medium-sized panels fell 18.4% QoQ due to the falling panel prices. J.C. Wang, president of Chimei Innolux`s Southern Taiwan Science Park (STSP) branch, pointed out that his company decided to cut system-assembly business because it takes too many labor forces and that`s not his company`s core competitiveness.

Wang said that the third quarter is a traditional high season, but the market now seems relatively weaker than it should be. In the second quarter, Chimei Innolux`s capacity utilization rate was about 80%, the company said that it would adjust according to market conditions.

LCD maker CPT still deep in red in second quarter [July 30, 2011]

LCD panel maker Chunghwa Picture Tubes Ltd (CPT, 中華映管) yesterday reported its 12th consecutive quarterly loss as prices for slim-screen panels for televisions and computers dropped on sluggish end demand.

The company added that outlook for the third quarter remained sluggish, with demand expected to fall below the seasonal norm.

However, Chunghwa Picture said it has no plans to cut its capital spending this year of between NT$2 billion (US$69 million) and NT$2.5 billion, which would be used to improve its equipment to produce high-definition flat panels used in tablet devices and smartphones.

Earlier this week, its bigger local rival, AU Optronics Corp (友達光電), said it planned to slash capital spending by 30 percent.

In the quarter ending June 30, Chunghwa Picture’s losses widened to NT$3.13 billion [US$108 million] from losses of NT$2.33 billion [US$80 million] in the first quarter. The Taoyuan-based company posted losses of NT$1.5 billion in the second quarter of last year.

“Market demand, especially for TVs and IT products [computers], slumped in the first half. Oversupply caused panel prices to drop further,” company president Lin Sheng-chang (林盛昌) said during a teleconference with investors.

“As the visibility for IT panels is unclear, we will make inventory management our priority,” Lin said.

Days of inventory increased to 37 days last quarter from 31 days in the first quarter, the company said.

The fragile economic recovery in the US and Europe is expected to curtail demand for consumer electronics, while demand for notebook computers should pick up slightly after new models hit the shelves, Chunghwa Picture said.

To combat these difficult times, Lin said the company would have to accelerate its shift to high-margin products, such as tablet panels, touch sensors and smartphone screens, in the second half.

Its newly formed strategic partnership with the world’s biggest e-paper display supplier, E Ink Holdings Inc (元太科技), will help it reach this goal, Lin said.

Last week, E Ink agreed to spend NT$1.5 billion [US$52 million] to subscribe to Chunghwa Picture bonds. Chunghwa Picture agreed to supply LCD panels to E Ink.

Besides e-paper displays, E Ink also supplies high-definition flat panels to LG Display and tablet device makers.

Shipments of LCD panels used in smartphones, tablets and consumer electronics should grow by 20 percent to 25 percent in the second half, from 200 million units shipped in the first half, Lin said.

Last quarter, revenues from small-and-medium LCD panels used in tablets and smartphones accounted for a larger share, 42 percent, of Chunghwa Picture’s total revenues of NT$15.93 billion, from 37 percent in the prior quarter, according to the company’s financial statement.

Chunghwa Picture also said it would terminate its money-losing cathode-ray-tube (CRT) business. The company plans to revamp its CRT factories in Malaysia and in Fuzhou, Fujian Province, and shift to touch panel assembly.

HannStar posts operating loss [Aug 15, 2011]

HannStar Display has announced unconsolidated results for second-quarter 2011, with total sales rising 10% sequentially to NT$1.15 billion (US$387.4 million). But it recorded an operating loss of NT$1.04 billion and a net loss of NT$ 1.57 billion [US$54 million], which was translated into a loss per share of NT$ 0.27.

Gross, operating, and net margin in the second quarter were 7%, -9%, and -14% respectively. Earnings before interest, taxes, depreciation and amortization (EBITDA) was 1%.

HannStar said the operating loss in the second quarter was the result of an effort to enlarge its manufacturing capacity in Nanjing, China, which cost it an extra NT$1.88 billion [US$65 million] in operation.

Capacity utilization of HannStar was nearly full in second-quarter 2011. Small- to medium-size panels under 10-inch took up about 45% of its total revenues. Notebook panels accounted for 10% and monitor panels 45%.

HannStar is expected to enhance notebook panels’ share to 15% and small- to medium-size panels to 55% in third-quarter 2011. Monitor panels’ share will be lowered to around 30%.

HannStar expects small- to medium-size panels’ share to reach 60% by end of 2011 and notebook panels to grow to 20%.

Explanatory excerpts from Pixel Qi’s first big name device manufacturing partner is the extremely ambitious ZTE [Feb 15, 2011, with updates up to June 3, 2011]

to engage some of the largest factories that have ever been made, and for that to work their economics need very high volumes. We need to have customers who really commit to large purchase orders almost before we start to design.”

The display business can be considered to be the worlds biggest non-profit industry, the 5 biggest LCD makers who produce 90% of the worlds LCDs, produce for $120 Billion in screens every year but can only make small profit margins out of that because of the strong competition and the large volumes shipped. Those companies that produce the worlds LCD screens have very high costs, very high risks, little flexibility.

Nokia feature phones (S40) are losing market more than Nokia smartphones (S60, Symbian)

and look what entry level Android smartphones are destroying Nokia’s w/w market:
– Huawei’s IDEOS U8150 smartphone for US$86 in Kenya: 350,000 units sold in 8 months [Aug 17, 2011]

Gartner Says Sales of Mobile Devices in Second Quarter of 2011 Grew 16.5 Percent Year-on-Year; Smartphone Sales Grew 74 Percent [Aug 11, 2011]

Table 1
Worldwide Mobile Device Sales to End Users by Vendor in 2Q11 (Thousands of Units)

Vendor 2Q11 Units 2Q11 Market Share (%) 2Q10 Units 2Q10 Market Share (%)
Nokia 97,869.30 22.8 111,473.70 30.3
Samsung 69,827.60 16.3 65,328.20 17.8
LG 24,420.80 5.7 29,366.70 8
Apple 19,628.80 4.6 8,743.00 2.4
ZTE 13,070.20 3 6,730.60 1.8
RIM 12,652.30 3 11,628.80 3.2
HTC 11,016.10 2.6 5,908.80 1.6
Motorola 10,221.40 2.4 9,109.40 2.5
Huawei 9,026.10 2.1 5,276.40 1.4
Sony Ericsson 7,266.50 1.7 11,008.50 3
Others 153,662.10 35.8 103,412.60 28.1
Total 428,661.20 100 367,986.70 100

“Smartphone sales continued to rise at the expense of feature phones,” said Roberta Cozza, principal research analyst at Gartner. “Consumers in mature markets are choosing entry-level and midrange Android smartphones over feature phones, partly due to carriers’ and manufacturers’ promotions.” However, replacement sales in Western Europe showed signs of fatigue as smartphone sales declined quarter-on-quarter.

In smartphones, Nokia’s sales into the channel in the second quarter of 2011 were low. This was partly due to a very competitive market that deflated demand for Symbian [S60], but also to inventory management issues in Europe and China in particular. The channel bought less and worked hard to reduce stock levels, partly by cutting prices on older products. These factors reduced Nokia’s average selling price for smartphones, compared to the first quarter of 2011. “The sales efforts of the channel, combined with Nokia’s greater concentration in retail and distributors’ sales, saw Nokia destock more than 9 million units overall and 5 million smartphones, helping it hold on to its position as the leading smartphone manufacturer by volume,” said Ms. Cozza. “However, we will not see a repeat of this performance in the third quarter of 2011, as Nokia’s channel is pretty lean.”

Before continuing the Gartner press release let’s see a recalculated diagramm based on Gartner data but showing more precisely the change in the market from Nokia point of view (Nokia S60 = Symbian = Nokia smartphones, Nokia S40 = Nokia feature phones):

Gartner Last quarter sales of Mobile Communication Devices -- Aug-2011

Operating System 2Q11 K Units 2Q11 Market Share (%) 2Q10 K Units 2Q10 Market Share (%) Y/Y
(unitwise)
Nokia S60 23853.20 5.56% 25386.80 6.90% -6.04%
Nokia S40 74016.10 17.27% 86086.90 23.39% -14.02%
Apple 19628.80 4.58% 8743.00 2.38% 124.51%
RIM 12652.30 2.95% 11628.80 3.16% 8.80%
Android 46775.90 10.91% 10652.70 2.89% 339.10%
Total: 176926.30 41.27% 142498.20 38.72% 24.16%
Others 251734.90 58.73% 225488.50 61.28% 11.64%
Grand total: 428661.20 100.00% 367986.70 100.00% 16.49%

Samsung achieved strong growth in sales of mobile devices. For example, the Galaxy S II sold well, and this model went on to chalk up 5 million sales by the end of July. A strong performance in the smartphone market helped Samsung increase its market share, to become the third-largest smartphone vendor. However, its overall share dropped year-on-year, and grew only marginally quarter-on-quarter, mainly due to Samsung’s weaker presence in more price-sensitive market segments.

Apple continued to exceed expectations, even though the iPhone 4 will soon be replaced by a new model. Part of its growth came from the 42 new carriers and 15 new countries that it entered in the second quarter of 2011, which brought its total coverage to 100 countries. This expansion caused its inventory to grow a little by the end of the second quarter of 2011, when sales to end users stood at 19.6 million units. In mainland China, Apple is the seventh-largest mobile phone vendor and the third-largest smartphone vendor.

Research In Motion’s (RIM’s) share of the smartphone market declined to 12 percent in the second quarter of 2011, from 19 percent a year ago. Also, the company lost its No. 5 position in the worldwide ranking of mobile device vendors to ZTE. Demand for RIM’s devices in the second quarter was impaired by an ageing portfolio and delays in shipping products. In the coming quarters RIM will have to deal with increased competition to its messaging offering and manage a platform migration from BlackBerry 7 to QNX.

Google and Apple are the obvious winners in the smartphone ecosystem. The combined share of iOS and Android in the smartphone operating system (OS) market doubled to nearly 62 percent in the second quarter of 2011, up from just over 31 percent in the corresponding period of 2010 (see Table 2). Gartner analysts observed that these two OSs have the usability that consumers enjoy, the apps that consumers feel they need, and increasingly a portfolio of services delivered by the platform owner as well.

Table 2
Worldwide Smartphone Sales to End Users by Operating System in 2Q11 (Thousands of Units)

Operating System 2Q11 K Units 2Q11 Market Share (%) 2Q10 K Units 2Q10 Market Share (%)
Android 46775.90 43.4 10652.70 17.2
Symbian 23853.20 22.1 25386.80 40.9
iOS 19628.80 18.2 8743.00 14.1
RIM 12652.30 11.7 11628.80 18.7
Bada 2055.80 1.9 577.00 0.9
Microsoft 1723.80 1.6 3058.80 4.9
Others 1050.60 1 2010.90 3.2
Total 107740.40 100 62058.10 100

Nokia’s own report is first shown in a diagramm form:

Nokia Q2 2011 net sales EUR 9.3 billion, non-IFRS EPS EUR 0.06 (reported EPS EUR -0.10) [July 27, 2011]

Devices & Services5

EUR million Q2/2011 Q2/2010 YoY  Change Q1/2011 QoQ  Change
Net sales  5 467  6 799 -20%  7 087 -23%
 Smart Devices net sales 2 368  3 503 -32% 3 528 -33%
 Mobile Phones net sales 2 551  3 190 -20%  3 407 -25%
 Mobile device volume (million units) 88.5 111 -20% 108.5 -18%
 Smart Devices volume (million units) 16.7 25.2 -34% 24.2 -31%
 Mobile Phones volume (million units) 71.8 85.8 -16% 84.3 -15%
 Mobile device ASP6 62 61 2% 65 -5%
 Smart Devices ASP6 142 139 2% 146 -3%
 Mobile Phones ASP6 36 37 -3% 40 -10%

Note 5 relating to Devices & Services reporting structure: Effective from April 1, 2011, our Devices & Services business includes two new operating and reportable segments – Smart Devices, which focuses on smartphones, and Mobile Phones, which focuses on mass market mobile devices – as well as Devices & Services Other.  Prior period results for each quarter and the full year 2010 and Q1 2011 have been regrouped (on an unaudited basis) for comparability purposes according to the new reporting format. The regrouped financial information can be accessed at: http://www.nokia.com/investors

Note 6 relating to average selling prices (ASP): Mobile device ASP represents total Devices & Services net sales (Smart Devices net sales, Mobile Phones net sales, and Devices & Services Other net sales) divided by total Devices & Services volumes. Devices & Services Other net sales includes net sales of Nokia’s luxury phone business Vertu and spare parts, as well as intellectual property royalty income. Smart Devices ASP represents Smart Devices net sales divided by Smart Devices volumes. Mobile Phones ASP represents Mobile Phones net sales divided by Mobile Phones volumes.

– In Smart Devices, those who already have viewed our early Windows Phone work are very optimistic about the devices Nokia will bring to market and about the long-term opportunities. Step by step, beginning this year, we plan to have a sequence of concentrated product launches in specific countries, systematically increasing the number of countries and launch partners.

– In Mobile Phones, early results of the Dual SIM product launches are very encouraging, and we are on track to deliver more products this year.

At the end of the first quarter 2011, our sales channel inventories were slightly above normal levels given then anticipated volumes. During the second quarter 2011, distributors and operators purchased fewer of our devices across our portfolio as they reduced their inventories of Nokia devices. The second quarter 2011 ended with our sales channel inventories near the midpoint of our normal range of 4-6 weeks.

Nokia Crashing in China, Distributors Refusing Nokia Products [Aug 15, 2011]

Nokia faces challenge in China market [China.org.cn, Aug 15, 2011]

Nokia has a crisis on its hands as vendors in China, its biggest market, are facing a huge pile-up of inventory and have refused to place new orders, Caixin Century reported Monday.

Our (sales) channels collapsed in the second quarter because of the inventory overhang,” said a mid-level sales manager with Nokia China. Nothing like this has ever happened before, said the manager, who refused to be identified.

Nokia shareholders clamour for answers on Microsoft cooperation [HELSINGIN SANOMAT, May 4, 2011]

The Annual General Meeting of Nokia saw a record turnout on Tuesday.
More than 3,000 shareholders appeared at the Helsinki Fair Centre to listen to President and CEO Stephen Elop address the shareholders for the first time, in what many of them said was an inspiring speech.
The meeting chose a number of new members for the company’s Board of Directors, including paper manufacturer Stora Enso CEO Jouko Karvinen, Finance Company Sampo CEO Kari Stadigh, oil company Statoil CEO Helge Lund, as well as Stephen Elop himself. Chairman Jorma Ollila said that the search is already on for his successor. Ollila has said that he will leave the post at next year’s AGM.

: Nokia’s Windows phones are very important. How does Nokia plan to press the gas pedal and change engines at the same time?
“Our cooperation has gone well. We are very enthusiastic about our family of products, which we will publish soon. With the help of our cooperation with Accenture we will see to it that we will have the Symbian operating system available after the change. We are increasing investments into the operating system of cheap phones, and in technologies of the future”, says Nokia CEO Stephen Elop

Analyst Ben Wood says that Nokia has been wandering aimlessly for years as in a dream, and done only what it has done before. Why is this?
“First of all, Nokia’s management has not wandered in a dream. Nokia’s strategy has been quite clear, because we saw this change, and we have the steps for how to move ahead. As far as Symbian is concerned, we saw the forthcoming change on the basis of the demands of our customers, but we are not able to influence it as quickly as we should have”, says Chairman of the Board Jorma Ollila.

Did you consider using the Meego operating system along with other manufacturers?
“We discussed Meego with HTC, RIM, Samsung, LG, and Motorola. One manufacturer was fairly interested in Meego and the others have their own plans, and they were not particularly interested in Meego. They were afraid that Nokia had too much power in Meego”, Elop says.

There have been extensive reports in the media about the security breach affecting the Sony PlayStation. Microsoft Windows has been very vulnerable in data security. How will Nokia protect its telephones and its services with many credit card transactions?
“Data security and privacy are very important for us, and we need to take care of it in all of our business activities. We have comprehensive means for securing the privacy and data security of our consumers. Our phones have a completely different operating system than the Windows that is in a computer.”

Nokia pays Microsoft for the use of Windows, and gets payments in return. Can you say how many billions in profit are involved, and what is the schedule for payment?
“We do not give any details on compensations and fees. If we would tell them now, our competitors would get information which would cause problems for all of us. The payments [software licences] that we pay to Microsoft are very competitive, because we aim to sell a significant number of Windows phones.”

Will the Meego product that comes on sale at the end of the year be a touch-screen computer?
“No, it is not a tablet computer. There are 200 touch-screen computers on the market, and the only one that is a financial success is the Apple iPad. There is no point in us imitating it, like all of the others are doing without success. We need to make different kinds of products.”

Competition in China is intense, and they copy almost anything there. How can Nokia secure its competitiveness in China?
“Our industrial rights are our most important asset right after our personnel. It has long been predicted that officials in China would start taking a more serious attitude toward industrial rights, now that their own industry is starting to produce patented inventions. We are approaching this moment, and we are starting to defend industrial rights in China.”

When Nokia announced its new strategy, investors were not immediately excited. The share price fell sharply. Is this because Nokia has failed in assuring investors or is this cooperation simply bad news?
“Big investors understand and support our strategy. The first reason for the uncertainly was that in February we had no binding contract. In addition, we could not initially report on savings in costs, and we have still not revealled precisely when the first Windows phone will be available. The message from investors was clear to us: Nokia needs to show that changes will be implemented, and that they will bring results.”

First Nokia WP7 in Q4 via an ODM route from Compal

Follow-up:
Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
Note: the “affordable” Nokia Lumia 710 is the one produced by Compal (the 800 is by Nokia itself)

Update [Aug 17, 2011]:
–  @mechaghost Elbert Perez [his website: http://www.occasionalgamer.com/ see also: here]
I caught you Nokia 800 and Acer M310 on my reporting page. #wp7
3 hours agovia Twitter for Windows Phone
Why Nokia coming to Windows phone is a huge deal [Aug 14, 2011]
Nokia Teams Up With Polar to Launch Over 300 Mobile Apps for Major Media Brands Globally  [Aug 17, 2011]:

Nokia (www.nokia.com) has entered into an agreement with Polar Mobile (www.polarmobile.com) to launch over 300 mobile apps for Nokia smartphones over the next 12 months. Polar Mobile will be launching apps on Nokia smartphones for over 300 top tier media brands globally, including the likes of Wired UK, Kompas, Advertising Age, Globe and Mail, Shanghai Daily and 7DAYS. The apps will be made available to consumers of Nokia’s Symbian smartphones, the recently announced Nokia N9 and future Nokia with Windows Phone devices.

DroidUser999 says: … What happened to Nokia-MS Party on Aug 17th. Did they announce anything?[August 17, 2011 at 12:42 pm]

Taigatrommel says: August 17, 2011 at 6:38 pm

It was said they’d have a “small portfolio of devices” ready this year for small launch on limited regions.

I think they talked about a touch-only phone as well as one with a keyboard. So this small portfolio would include two different devices.

– More information: Nokia’s North America centric approach for Windows Phone 7 [Aug 11, 2011]
– More information (for the gaming and entertainment space): Nokia Windows Phone to debut on August 17 at the huge gamescom 2011 event [Aug 3, 2011 with updates up to Aug 20, 2011]

End of update

@dnystedt Dan Nystedt
Nokia supplier, Compal, to start shipping Windows Phone 7 smartphones to Nokia in September, total 2 million in Q4, Taiwan media say.
12 Augvia web

Mango phones to compete with new iPhone in September [July 29, 2011]

Branded handset vendors including HTC, Samsung Electronics, and LG Electronics all plan to launch Microsoft’s Mango-based smartphones in September, competing neck and neck with the forthcoming iPhone which is also slated for the same month, according to industry sources.

Other vendors to unveil Mango phones at the recently concluded Microsoft’s 2011 WPC (Worldwide Partner Conference) included Acer, ZTE and Fujitsu Toshiba, the sources indicated.

In cooperation with Fujitsu Toshiba, Japan-based mobile carrier KDDI has unveiled its first Mango phone, the IS12T, which features a Qualcomm MSM 8655 processor, 3.7-inch touch screen and 13.2-megapixel camera.

HTC is expected to roll out a number of Mango phones, powered by Qualcomm 1.5GHz single-core CPUs with display sizes ranging from 3.8- to 4.7-inch, the sources noted.

Nokia is expected to unveil its first batch of Mango phones at Nokia World 2011 to be held in October, at a time when fellow vendors have already heated up the market for Mango phones, which will probably be a good strategy for the handset vendor, commented the sources.

Nokia, China Mobile open the Windows [Aug 13, 2011]

Colin Giles, executive vice-president of Nokia Corp, who is in charge of the company’s global sales, said Nokia has always been committed to China Mobile’s Time Division-Synchronous Code Division Multiple Access (TD-SCDMA) technology – the first globally recognized 3G telecommunications standard, led by China.

Giles made the remarks at a news briefing in Beijing on Friday, when China Mobile, the world’s biggest telecom carrier by users, officially launched the commercial version of Mobile Market-Nokia store, a joint-brand mobile application outlet, for Chinese TD-SCDMA mobile-phone users.

However, Giles did not reveal further details of Nokia’s TD-SCDMA Windows phones and the launch date was not disclosed.

Nokia is winding down its use of the Symbian operating system to focus on developing Windows phones with Microsoft at the US-based company’s facility in San Diego, California. It plans to deliver the first batch of Windows Phone 7 smartphones in the second half of this year.

“We will continue to introduce a diversified portfolio of TD-SCDMA devices and services,” Giles said, referring to the relationship with China Mobile as one between the world’s leading operator and leading mobile phone manufacturer.

Compal Communications smartphone shipments to be boosted by Nokia orders [June 28, 2011]

Taiwan-based ODM maker Compal Communications shipped only 3.91 million smartphones in 2010 and has downward adjusted 2011 target shipment volume from 6.0 million smartphones to 4.5 million, but stands a chance of shipping 10-15 million smartphones through reliance on Nokia, according to industry sources in Taiwan.

Compal’s shipments of Android, WebOS and Windows Phone 7 (WP7) smartphones to Nokia, Motorola, Hewlett-Packard (HP)and Acer in the first quarter of 2011 accounted for 70% of total shipments and 85% of total revenues, the sources indicated.

Compal has relatively strong R&D capabilities among Taiwan-based handset ODM makers as well as supporting resources from the Compal Group, but many ODM orders for smartphones are in too small volumes to reach an economy of scale, the sources said.

As Compal will begin shipping Mango (an update edition of WP7) smartphones to Nokia in the fourth quarter of 2011, Compal is likely to see a large increase in ODM orders from Nokia in 2012 if Mango smartphone models sell well in the global market and Nokia keeps downsizing its in-house R&D staff and strengthen ODM partnership with Compal, the sources analyzed. If so, Compal is expected to obtain orders for Mango smartphones from other vendors as well, such as Acer and LG Electronics, the sources indicated.

Compal has signed with Microsoft for licensed use of the Mango platform and Tango, a platform to succeed Mango, the sources noted.

Compal Communications lowers 2011 handset shipments target; signs WP7 licensing agreement with Microsoft [June 24, 2011]

Compal Communications has lowered its handset shipments target for 2011 to 4.5 million units from six million projected earlier due to adjustments in product strategies by its clients, according to company chairman Ray Chen.

However, Compal will continue moving forward with its ongoing policy of migrating to the production of smartphones, stated Chen.

Compal shipped 3.9 million handsets in 2010, with smartphones accounting for 43% in shipment volume and 72% in total revenues. In the first quarter of 2011, handset shipments totaled 760,000 units, with smartphones accounting for 70% in volume and 85% in revenues.

Smartphones will make up nearly 100% of the company’s handset shipments by the fourth quarter of 2011, making Compal the largest smartphone ODM in Taiwan, Chen stated.

In other news, Compal has signed a licensing agreement with Microsoft for the use of Windows Phone 7. Prior to reaching an agreement with Compal, Microsoft had signed similar licensing agreements with seven companies: Nokia, HTC, Samsung Electronics, LG Electronics, Acer, Fujitsu and ZTE, all brand vendors.

Compal will build up a foundation based on the WP7 platform that will enable it to shorten time to market for customized smartphoneswhile expanding the pool of Windows Phone-based clients, Chen commented.

Actually, Compal has already landed some orders for Windows Phone 7-based smartphones from Nokia with shipments to begin in the fourth quarter of 2011, according to industry sources. Compal will also solicit Windows Phone orders from Acer.

Nokia World 2011 — Oct 26-27, London

Follow-up:
–  Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
–  Nokia World 2011 videos on YouTube NokiaConversations channel [Oct 26 — Nov 20, 2011]
–  Speaker’s Corner speeches at Nokia World 2011 [Nokia compiled a list of recordings, 20 videos, Nov 24, 2011]
Note: the “affordable” Nokia Lumia 710 is the one produced by Compal (the 800 is by Nokia itself)

Update: Final Agenda [Oct 17, 2011]

End of update

nokia Nokia

Nokia World 2011 registration is open and there are still a few tickets left at the Early Bird price! http://nokia.ly/qo0dtp #nokiaworld

2 hours ago

So here we’ll see things which were not yet available before. Everything which stems from:

Nokia’s North America centric approach for Windows Phone 7 [Aug 11, 2011]
Qualcomm’s new partnership with Nokia [Aug 8, 2011]
Microsoft Tellme cloud service for WP7 ‘Mango’ and other systems [Aug 6, 2011]
Nokia Windows Phone to debut on August 17 at the huge gamescom 2011 event [Aug 3, 2011]
Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan [June 24, 2011]
Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [Feb 21, 2011]

The declared agenda:

DAY 1 – 26th October

09.00                     Opening keynote

10.30 – 17.30       Explore the Experience lounge

12.45                      Speakers’ corners
Your opportunity to participate in real conversations with Nokia

  • Being Smarter about Smartphones
  • Capture the Next Billion Opportunity
  • To be announced

DAY 2 – 27th October

09.00                      Morning keynote

09.00 – 15.00       Explore the Experience lounge

10.30                     Targeted sessions including

  • Developer stream
    Learn more about the latest Nokia developer news and witness the power of the tools and resources Nokia makes available to developers.
    Celebrate the success of Nokia developers and share best practices. Learn how to design apps for mass market appeal, develop using the latest technologies and how to best promote and monetize your assets in global distribution.
  • Operator stream (invitation only)
    The overall theme for the Operator Experience will be “Maximize Profit in the New Ecosystem”
    The interactive program includes dynamic roundtables and panel discussion with industry executives.
  • Qt Developer Days
    If you want to learn more about developing with Qt, also attend Qt Developer Days in Munich Oct 24-26 and San Francisco Nov 29 – Dec 1.

15.00                   Closing

Nokia’s North America centric approach for Windows Phone 7

Follow-up:
Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
Designing smarter phones–Marko Ahtisaari (Nokia) and Albert Shum (Microsoft) [Nov 23, 2011]
Note: Both Lumias come first to countries other than North-America where a portfolio of Lumias will be introduced just the first half of 2012. 

Update 2:
Nokia US President Chris Weber: Why Lumia’s a hit [Nokia Conversations, Dec 20, 2011]

Chief explains why the 710 is right for America and hints: you ain’t seen nothing yet

I got a few minutes with Chris Weber, President, Nokia North America, after the smartphone sales announcementlast Wednesday. Without further ado, here’s what went down…

Chris, what excites you particularly about the Nokia Lumia 710 coming to the US on T-Mobile?

First of all, this is a world-class smartphone that is aimed at converting current feature-phone owners over to the exciting world of smartphone ownership. Our numbers show that more than 150 million Americans don’t have smartphones currently. Many are on the fence because of high phone costs or high monthly plan costs.

The Lumia 710, with T-Mobile, will cost only $49 and monthly plans will cost around $50 per month.

What sets the 710 apart from the competition?

The Lumia 710 has a great hardware offering with a 1.4 Ghz SnapDragon processor, a color-popping ClearBlack display, and Nokia’s exclusive Nokia Drive, which offers great point-to-navigation so you can leave your GPS behind when traveling. Not to mention, you get Nokia’s amazing industrial design all backed by the amazing usability of Windows Phone.

This is the first look for Nokia fans in the US at Windows Phone – what’s cool about it?

Windows Phone is amazingly fast and usable right out of box. Because Windows Phone integrates popular social networks like Facebook, LinkedIn and Twitter – users can easily sign in and utilize these without installing apps for them.

It’s known that first-time smartphone owners hate setting up their devices and installing loads of apps just to get started on their networks of choice. On Windows Phone, you do a simple set up process and you’re good to go.

My favorite uses for Windows Phone are the People Hub, Live Tiles and the amazing Open Table integration that helps you find reservations all within the Local Scout utility – this is very cool.

Tell me more about the custom offerings for the Lumia phones, specifically Nokia Maps and ESPN – what can we look forward to?

Nokia Maps and ESPN will come pre-loaded on the phones at purchase. Rest assured that Nokia Maps is a huge platform for us that we see a lot of potential for. There will be exciting announcement and additions in the near future, but I can’t say more now.

As for ESPN, our partnership with them has yielded unique experiences and custom content to the Nokia Lumia 710. Again, we have some awesome features that sports fans will just eat up coming in the near future, we are iterating fast and news will be coming in the coming months.

So, this is the start of a set of Nokia phones, can you elaborate?

I can say that we have been talking to a number of carriers and we’ve been astounded at their overwhelming support. We will be launching more phones on other carriers. The Lumia 710 is the start of a portfolio of products aimed at the United States.

We like to call our Windows Phone Portfolio rollout “rolling thunder”. What this means is that we will have numerous announcements spread throughout the coming months that will offer something for everyone.  In our view, this is a marathon, not  a sprint, and we anticipate being a major player in the US market by this time next year.

More information:
T-Mobile brings Nokia Lumia 710 to the U.S. [joint press release, Dec 14, 2011]: “Nokia and T-Mobile deliver a leading entry-level Windows Phone experience to the nearly 150 million Americans still to make the transition to smartphones.” [expected to be available starting Jan. 11]
Nokia Lumia 710 now shipping [Dec 9, 2011]: “Second Windows Phone smartphone from Nokia reaches stores today [in Taiwan]”

Update 1:
DroidUser999 says: … What happened to Nokia-MS Party on Aug 17th. Did they announce anything? [August 17, 2011 at 12:42 pm]

Taigatrommel says: August 17, 2011 at 6:38 pm

It was said they’d have a “small portfolio of devices” ready this year for small launch on limited regions.

I think they talked about a touch-only phone as well as one with a keyboard. So this small portfolio would include two different devices.

– More information (for the gaming and entertainment space): Nokia Windows Phone to debut on August 17 at the huge gamescom 2011 event [Aug 3, 2011 with updates up to Aug 20, 2011]

@dnystedt Dan Nystedt
Nokia supplier, Compal, to start shipping Windows Phone 7 smartphones to Nokia in September, total 2 million in Q4, Taiwan media say.
12 Aug via web

– More information: First Nokia WP7 in Q4 via an ODM route from Compal [Aug 13, 2011, with updates up to Aug 17, 2011]

End of updates

Exclusive: Nokia to Exit Symbian, Low-End Phone Businesses in North America [AllThingsD, Aug 9, 2011]

In an interview with AllThingsD, the head of Nokia’s U.S. subsidiary [Chris Weber] said that the company will also focus exclusively on sales through traditional wireless carriers. In the past, Nokia has sold its smartphones at full price to consumers, after finding carriers unwilling to significantly subsidize or market the products. It has also had a significant — if low margin — business selling low-cost feature phones.

North America is a priority for Nokia, Weber said, in part because it is a key market for Microsoft and also because Nokia sees it as a key to winning in the smartphone battle globally.

We’ll develop for North America and make the phones globally available and applicable,” Weber said. “In fact, evidence of that is that the first Windows Phones that will ship are being done by our group in San Diego.”
[where the headquarters and main engineering sites of Qualcomm are]

Nokia plans its biggest-ever marketing pushfocused on reestablishing its presence in the U.S.

“Without getting into numbers, it is significantly larger than anything we have done in the past and the most we will invest in any market worldwide,” Weber said. “They are putting their money where their mouth is.”

Nokia exec: Android and iPhone focus on the app is “outdated” [VentureBeat, Aug 9, 2011]

Weber … cited an effort to consolidate many of Nokia’s U.S. operations in Sunnyvale, a project he says resembles running a start-up [with a challenger mentality]. Since Weber joined Nokia in February, he’s already changed 80 percent of his leadership team, noting that he has “10 to 11 new direct reports” out of a total of 14.  Weber had left Microsoft in December, after running enterprise sales for the software giant.

Weber called Android and the iOS phone platforms “outdated.” While Apple’s iPhone, and its underlying iOS operating system, set the standard for a modern user interface with “pinch and zoom,” Weber conceded, it also forces people to download multiple applications which they then have to navigate between. There’s a lot of touching involved as you press icons or buttons to activate application features. Android essentially “commoditized” this approach, Weber said.

Nokia, by contrast, will offer a more seamless and efficient interface with its “live tiles and hubs” approach. It does this via Microsoft’s Windows Phone operating system, where applications will be integrated into everything you do. For example, if you want to communicate with a business contact, you select the contact from your address book, and then communicate in any way you want — via LinkedIn, Facebook or Twitter — without having to open those individual applications. That’s because everything is built around contacts, not applications. And your profile and most important contacts are represented by tiles on your home screen, which update dynamically as you or your contacts make status updates. On the iPhone and Android, by contrast, the home screen icons remain static.

Here’s one killer feature afforded by Mango: Using it, Nokia phones will be able to use voice commands to complete tasks without ever touching the phone. Weber demoed this feature for me (but unfortunately, wouldn’t let me shoot video of it), but here’s how it worked: When I texted him, his phone received the text and then automatically read the message out to him. He then directed his phone — again, using only voice — to reply to me with a spoken message. It arrived on my phone promptly. He did all this without ever touching his phone. And he’s said he’s used the voice feature to conduct scores of phone conversations, too, answering and hanging up without ever touching the phone. That’s pretty cool, indeed.

In fact, we’ve previously referenced this technology. However, Weber said the feature is much better than Android or Apple equivalents, because with those competing phones you have to touch the phone each time you want to initiate their voice-to-text features.

It’s a certainly a good feature to showcase, but its also not a game-changer, that massive overhaul that could give Nokia a decisive lead.

It’s not clear exactly how Nokia plans to distinguish itself from the host of other manufacturers — HTC, Samsung and LG — who are also committed to building phones on Mango.

Weber kept stressing Nokia’s superior hardware. And Nokia will also benefit from its relative leadership in location-based services via its ecommerce and maps offerings, which it owns directly, and therefore can monetize more effectively.

Qualcomm’s new partnership with Nokia

Follow-up:
Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
Note: The “affordable” Nokia Lumia 710 is the one produced by Compal (the 800 is by Nokia itself). Snapdragon S2 MSM8255 @ 1.4GHz is used in both models.

From being an enemy to being a partner [China Daily, Aug 4, 2011]

Paul Jacobs, chairman and chief executive officer of Qualcomm Inc, said the biggest challenge for him since he took over the company in 2005 was to turn Qualcomm from an enemy disliked by many industry players to a popular and amiable partner.

The company, which was founded by his father, Irwin Jacobs, in the United States city of San Diego in 1985, had been known for providing support for a digital wireless technology named Code Division Multiple Access (CDMA).

Unlike his father, who closely focused on CDMA technology, the son has a much broader vision and he strongly believes in the upcoming mobile Internet, in which cell phones are going to be the devices that everybody uses and connects to the Internet.

The idea has driven Jacobs junior to expand his father’s business into two major parts – mobile phone chipset production and patent licensing. The patent licensing includes CDMA technology and European-adopted technology Wideband Code Division Multiple Access (WCDMA).

Jacobs said he has witnessed some critical changes in the past six years. Instead of being caught up in lawsuits concerning intellectual rights, which used to be a common occurrence, companies have begun to regard Qualcomm as a good partner.

“Partnership was the thing we were missing,” he said in an exclusive interview with China Daily. It was great that Qualcomm had been known for two thingsinnovation and execution– because the company would come up with new things and would deliver qualified chips on time.

However, many companies didn’t like Qualcomm because it imposed high intellectual property royalties on its products. “They felt like they were our hostages. They didn’t like us. They resented us,” Jacobs recalled.

So in the first all-hands meeting after the son took the helm in 2005, he got up and said: “We are going to be known for three thingsinnovation, execution, and partnership.”

The company seemed to benefit from the decision and win back partners. Qualcomm and Nokia Corp, the world’s biggest mobile phone maker by volume, had fought for years over intellectual property disputessince Jacobs started to act as CEO.

Now the two companies have settled the lawsuits and are working together in San Diego to develop Nokia’s first smart phone running on a Windows platform.

Nokia Corp’s chief executive officer, Stephen Elop, said Qualcomm would be “an important partner” as his company is about to enter the Windows phone era.

“But Nokia still has a general strategy that we would like to have multiple partners for critical components,” Elop said at the Nokia Connection 2011 event in Singapore in June.

Jacobs said he is “very excited about that opportunity”, as Nokia eventually paved the way to adopt Qualcomm’s chips. “Our relationships are good and I think they will be even better when the first batch of Nokia phones starts to come out.”

Currently, all nine Windows phone models in the world’s markets are powered by Qualcomm’s Snapdragon chips, said the company.

“Qualcomm has the lead position on Windows Phone and it will take its competitors time to get up to speed on that operating system,” Jon Erensen, research director of Gartner’s mobile handset and consumer electronic semiconductors, wrote in an email to China Daily.

Qualcomm also sees good partnerships growing in the Chinese market, as China contributed the biggest revenue share of 29 percent in the company’s 2010 fiscal year, surpassing South Korea.

In China, the most important strategic alliance for Qualcomm is China Telecom Corp Ltd, the smallest telecom carrier of the country. The operator took the 3G license in 2009and runs a CDMA network in China.

China’s CDMA industry chain has flourished since 2009. Wang Xiaochu, general manager of China Telecom Corp Ltd, said the toughest time for China’s CDMA terminal industry chain had passed, since the market volume grew to 41.9 million units in 2010 from 7.67 million mobile phones in 2008.

China Telecom expects to sell more than 60 million CDMA mobile phones in 2011 and, by mid-June, about 25 million units had already been shipped.

“China Telecom is really where the center of the CDMA universe is now. It used to be more North American focused. Now I think it’s much more about China and Asia,” Jacobs said.

Qualcomm could be one of the companies that benefits most from China’s booming CDMA industry, since the company dominates the world’s CDMA chip market.

Meanwhile, the company has also cooperated with China Unicom to help produce WCDMA handsets.

Qualcomm’s relationship with China Mobile Ltd, the world’s biggest telecom carrier with more than 600 million subscribers, was relatively weak in the past. China Mobile adopted GSM technology in the 2G era and home-grown TD-SCDMA technology in the 3G era. Qualcomm had few products supporting these standards.

But Jacobs said his company’s latest chips, such as dual-core MSM 8960, are about to support various international telecommunication standards, including TD-LTE technology, which China Mobile is actively promoting.

Since China is now the world’s biggest mobile phone production country and mobile phone market, Qualcomm would really like to build up its partnerships with Chinese carriers and mobile phone makers here, the CEO added.

Wang Yanhui, secretary-general of the China Mobile Phone Alliance, said Qualcomm had signed patent licensing agreements with more than 50 mainland handset manufacturers and is setting up a research and development team of roughly 1,000 people in Shanghai.

Domestic handset makers, such as Huawei Technologies Co Ltd and ZTE Corp, are all in good relationships with Qualcomm. Jacobs expected these Chinese companies to achieve a similar success with South Korea companies such as LG Corp and Samsung Electronics Co Ltd.

Jacobs said it was very interesting in China that because China issued 3G licenses relatively later than other countries, Chinese mobile phone makers had built up an export market first.

“Then they come back to China’s 3G market with rich experience. That’s going to help them to achieve a greater success.”

In addition to providing high-end chips, which run at a fast speed and have rich functionality, Qualcomm also focuses on low-end mobile chips aimed for the mass market.

“We are driving the price down at that low endto get the mass market smart phone because we really believe that providing mobile broadband very widely to a lot of people is important, not just because of the good business for us, but because it also improves people’s lives,” he added.

Qualcomm’s move to further cut the low-end mobile phone chips could apply more pressure on some Taiwan-based chip makers, such as MediaTek Inc, but the hundreds of small- and medium-sized mobile phone manufacturers in China would benefit from the competition.

Qualcomm’s global annual revenue rose to $11 billion in fiscal year 2010 from $7.53 billion in 2006. The company shipped 207 million MSM chips in fiscal year 2006, and the figure increased to 399 million in fiscal year 2010.

Qualcomm Signs MOU with China’s Ministry of Information Industry for CDMA [Dec 4, 2000]

The MOU confirms MII’s support of Qualcomm’s Framework Agreement with China Unicom dated January 28, 2000, pursuant to cooperation between China and Qualcomm in developing CDMA technologies. This MOU also supports the deployment in China of a nationwide network based on CDMA technology with continued migration to advanced CDMA technology supporting higher data rates. With over 70 million mobile communications subscribers, China has become the second-largest and fastest-growing mobile market in the world. Qualcomm’s MOU with MII has laid down the foundation of long-term cooperation between Qualcomm and China’s information industry.

Qualcomm Announces Signing of Commercial License for CDMA Network Products with Huawei Technologies [Nov 1, 2001]

Under the terms of the royalty-bearing license agreement, Qualcomm has granted Huawei a license under Qualcomm’s CDMA patent portfolio to develop, manufacture and sell cdmaOne™ and third-generation (3G) CDMA2000 1X/1xEV network equipment. The license grants Huawei the right to use Qualcomm’s patented technology and chipsets to make and sell cdmaOne and CDMA2000 1X equipment in China and worldwide.

Qualcomm Enters into CDMA Subscriber Unit and Infrastructure License Agreements with 11 Chinese Manufacturers [Jan 23, 2002]

… making a total of 17 domestic Chinese telecommunications equipment manufacturers that are now licensed by Qualcomm. Under the terms of the worldwide royalty-bearing license agreements, Qualcomm has granted these Chinese manufacturers licenses under Qualcomm’s CDMA patent portfolio to develop, manufacture and sell cdmaOne™ and third-generation (3G) CDMA2000 1X/1xEV-DO subscriber unit and/or infrastructure equipment.

China Unicom Announces the Signing of a Detailed Agreement with China Telecom on the Disposal of its CDMA Business [July 28, 2008]

Previously, on 2 June 2008, Unicom announced that it had entered into a CDMA Business Framework Agreement with China Telecom. On that same day, Unicom announced that it planned to merge with China Netcom Group Corporation (Hong Kong) Limited (“Netcom”) (HKSE: 0906, NYSE: CN).

The total consideration, payable in cash to Unicom by China Telecom, remains unchanged at RMB43.8 billion (approximately HK$50.1 billion [US$6.3B]) and Unicom expects to realise an estimated net gain before tax of approximately RMB37.6 billion (approximately HK$42.9 billion). The net proceeds from the disposal are expected to be used by Unicom for the expansion of its GSM network coverage, the improvement of GSM customer service and the enhancement of IT support systems and platforms for value-added services, in order to lay a solid foundation for the introduction of 3G services. The net proceeds will also fund the Unicom’s working capital and other general corporate purposes.

Upon completion of the Transaction, Unicom will focus on the operation of its GSM network and prepare for the introduction of 3G services. As of 30 June 2008, Unicom had 127.6 million GSM subscribers and 43.17 million CDMA subscribers. As part of the Transaction, 29.3% of Unicom’s employees will be transferred to China Telecom.

After that restructuring – however – Qualcomm had no China Telecom related press releases at all showing clearly that the company’s focus moved elsewhere on the China market (CDMA/EV-DO tech. manufacturing or other technologies), e.g. ZTE to Develop CDMA2000 Femtocells Based on Qualcomm System on Chip Solutions [March 23, 2010] or Qualcomm Now Demonstrating Products Based on LTE TDD Technology [Sept 8, 2010].

The Changes in the Nokia relationship

Qualcomm Initiates Patent Infringement Proceedings in the UK against Nokia [May 24, 2006]
Qualcomm Files Complaint Against Nokia with International Trade Commission [June 12, 2006]
Nokia’s Announced Plan to Ramp Down its CDMA2000 R&D and Manufacturing Will Not Impede the Continued Growth of CDMA2000 [June 23, 2006]
Qualcomm Responds to Nokia’s Latest Maneuver to Delay Judicial Determinations that Nokia’s GSM Handsets Infringe Qualcomm’s Patents [March 20, 2007]
Qualcomm Files Additional GSM Patent Infringement Suits Against Nokia [April 3, 2007]
Qualcomm Files Arbitration Demand Against Nokia to Resolve Dispute Over License Agreement [April 5, 2007]
Nokia and Qualcomm Enter Into a New Agreement [July 23, 2008]
Companies Agree to Settle All Litigation

Nokia (NYSE: NOK) and Qualcomm (Nasdaq: QCOM) today announced that they have entered into a new agreement covering various standards including GSM, EDGE, CDMA, WCDMA, HSDPA, OFDM, WiMAX, LTE and other technologies. The agreement will result in settlement of all litigation between the companies, including the withdrawal by Nokia of its complaint to the European Commission.

Under the terms of the new 15-year agreement, Nokia has been granted a license under all Qualcomm’s patents for use in Nokia mobile devices and Nokia Siemens Networks infrastructure equipment. Further, Nokia has agreed not to use any of its patents directly against Qualcomm, enabling Qualcomm to integrate Nokia’s technology into Qualcomm’s chipsets. The financial structure of the settlement includes an up-front payment and on-going royalties payable to Qualcomm. Nokia has agreed to assign ownership of a number of patents to Qualcomm, including patents declared as essential to WCDMA, GSM and OFDMA. The specific terms are confidential.

“We believe that this agreement is positive for the industry, enabling the market to benefit from innovation and new technologies,” said Olli-Pekka Kallasvuo, CEO of Nokia Corporation. “The positive financial impact of this agreement is within Nokia’s original expectations and fully reflects our leading intellectual property and market positions.”

“I’m very pleased that we have come to this important agreement,” said Dr. Paul E. Jacobs, CEO of Qualcomm. “The terms of the new license agreement, including the financial and other value provided to Qualcomm, reflect our strong intellectual property position across many current and future generation technologies. This agreement paves the way for enhanced opportunities between the companies in a number of areas.”

Nokia and Qualcomm Plan to Develop Advanced Mobile Devices [Feb 19, 2009]

Nokia and Qualcomm Incorporated (Nasdaq: QCOM) today announced that the two companies are planning to work together to develop advanced UMTS mobile devices, initially for North America. The companies intend for the devices to be based on S60 software on Symbian OS, the world’s most used software for smartphones, and utilize Qualcomm’s advanced Mobile Station Modem™ (MSM™) MSM7xxx-series and MSM8xxx-series chipsets for cutting-edge processing performance and ubiquitous mobile broadband capabilities. The first mobile devices based on this collaboration would be expected to launch in mid-2010 and be compatible with the forthcoming Symbian Foundation platform.

“Nokia is very pleased to be in discussions with Qualcomm around designing mobile devices that can benefit from the high level of integration found on MSM chipsets,” said Kai Oistamo, executive vice president, Devices, Nokia. “We are eager to demonstrate to the industry the possibilities that exist when innovative and open software is combined with advanced hardware solutions.”

“Nokia and Qualcomm are leaders in advanced wireless technologies, and this new level of cooperation would bring exceptional leaps in mobile performance to people around the world,” said Steve Mollenkopf, executive vice president of Qualcomm and president of Qualcomm CDMA Technologies. “We are very excited about the possibility of the substantial synergies between S60 software and MSM chipsets.”

Qualcomm Innovation Center Joins the Symbian Foundation [Oct 29, 2009]

Qualcomm Innovation Center, Inc. (QuIC) and the Symbian Foundation today announced that QuIC, a wholly-owned subsidiary of Qualcomm Incorporated, has joined the Symbian Foundation and has been appointed to the Symbian Foundation board of directors. QuIC will support the Symbian Foundation with active participation on the board of directors and each of the four councils that govern the development of the Symbian platform.

QuIC’s charter is to focus on optimizing open source software for use with Qualcomm technology. QuIC brings to the Symbian Foundation a wealth of knowledge and expertise in open source and, as a Symbian Foundation board member, QuIC is committed to working with its fellow board members for Symbian’s continued commercial success. QuIC joins wireless operators AT&T, Vodafone and NTT DOCOMO; silicon providers ST Microelectronics NV and Texas Instruments; and handset manufacturers Samsung, Sony Ericsson and Nokia on the Symbian Foundation board.

The Symbian platform comprises a complete, open source mobile operating system, user interfaces, middleware and key mobile applications used in more than 300 million smartphone devices worldwide. It includes the critical software elements a manufacturer or operator needs to build a mobile device. Symbian was built for mobile and enables mobile developers to use open SDKs to create compelling mobile applications that take full advantage of all Symbian-based handsets.

“QuIC joining the Symbian Foundation and the Symbian Foundation board demonstrates our commitment to provide expertise and to optimize technology with the Symbian platform,” said Rob Chandhok, president of QuIC. “High-level operating systems offer the potential to unleash tremendous innovation and we are excited to help advance that process on the Symbian platform. Working as part of the Symbian Foundation, QuIC looks forward to participating in technology innovation in areas such as multi-core CPU support, Web browser and application enhancement, and CDMA and LTE support.”

“The Symbian Foundation welcomes QuIC, whose membership and board participation brings us significant wireless technology expertise and whose leadership will act as an important catalyst for the growth of the Symbian ecosystem,” said Lee Williams, executive director of the Symbian Foundation. “On behalf of the Symbian Foundation board, we look forward to collaboratively evolving and rapidly expanding the Symbian open source software platform with QuIC.”

Qualcomm, HP, HTC and Nokia Executives to Keynote at Uplinq 2011 [April 28, 2011]

Qualcomm Incorporated (Nasdaq: QCOM), the leading developer and innovator of 3G and next-generation wireless technologies, products and services, today announced the general session keynote speakers for the Uplinq® 2011 conference, hosted by Qualcomm on June 1-2 at the Manchester Grand Hyatt in San Diego. Speakers will include Dr. Paul E. Jacobs, chairman and CEO of Qualcomm, Jon Rubinstein, senior vice president and general manager, Palm Global Business Unit, Hewlett-Packard Company, Peter Chou, CEO of HTC and Stephen Elop, CEO of Nokia.

Dr. Paul E. Jacobs will open the conference on June 1 with his keynote, “Mobile Computing: The Next Great Frontier,” which will focus on the continuing evolution of mobile and expanding opportunities for developers to take the mobile experience to new levels. In addition, Dr. Jacobs will share insights about how advances in mobile computing and other technology enablers are breaking down barriers for developers and empowering them to change the lives of people everywhere. HP’s Jon Rubinstein will follow Dr. Jacobs with a fireside chat on the opening day of Uplinq.

On June 2, the second day of Uplinq, HTC’s Peter Chou will give the opening keynote. Rounding out this lineup of wireless industry leaders will be Nokia’s Stephen Elop who will give the second keynote on Day Two of the conference.

Key message: transition from device-to-device battle to ecosystem-to-ecosystem battle

Uplinq 2011: Nokia Stephen Elop Keynote Highlights [June 17, 2011]

The Uplinq Daily Show on Qualcomm LIVE! Interview with Nokia’s Stephen Elop [June 2, 2011]

Cali Lewis interviews Stephen Elop, CEO of Nokia about his keynote and the importance of mobile ecosystems

Stephen Elop’s keynote at Qualcomm’s Uplinq [June 10, 2011]

… There is an opportunity for a third and competitive ecosystem to emerge. …

It is not just the device, or the software on that device. These ecosystems that I described are so much more than what you are holding in your hand. Nokia will be contributing mapping, navigation and various location-based services… and you know what… all the manufacturers of Windows Phone will be taking advantage of that… I want HTC and Samsung to be successful with Windows Phone because our principal competitor is not each other, but Android. So we are contributing service elements for the benefit of everyone in the ecosystem.

Equally, Microsoft is contributing a number of services and capabilities… for example: Bing, AdCenter, Xbox, Office productivity experience, unified communications (voice, video etc.) You will have heard about the acquisition of Skype ten days ago, clearly that will be part of the Windows Phone ecosystem.

Parts of the ecosystem, as well, are the chipset and other hardware contributors. Which is why Qualcomm, ourselves, Microsoft, are all working together to deliver the best experiences for this ecosystem.

How do we take the ecosystem beyond the mobile experience? We believe that, fundamentally, we are just at the beginning of the mobile revolution. The mobile platform, with a variety of sensors and capabilities associated with a device, is giving opportunities to create entirely new and extended experiences that are only possible on that mobile device. So we are only at the beginning of mobility and have an opportunity to extend the ecosystem in different directions to make that even more compelling.

Of course, this ecosystem is not just about mobility and the smartphone, it is also about tablets, it’s about television sets, gaming platforms, automobiles and all the different places where people expect to have a fully connected digital experience.

And so we at Nokia definitely recognise the importance of delivering on this broader promise of the larger connected digital experience.

Perhaps the first and most notable of these today relates to tablets. So there’s a lot of activity and hype about tablets in the marketplace. But the market conditions are not yet optimised… Say there are 201 tablets being sold today, only one of them is being sold out a furious rate… and being very successful. The other 200 tablets… are not really landing with consumers. For Nokia, when I get asked about our tablets strategy, the first thing I say is that I don’t just want to be tablets number 202. Because, really, if we cant differentiate from that pack… then we’re not going to be successful. So as we look at it, we believe we have to do something that is fundamentally differentiated. And we have some options to do that, given our market penetration, our strengths in emerging markets… so watch this space, you will see some interesting things.

We do have the ability to reach out to very large numbers of well identified consumers. With our existing smartphone operating system we have, today, over 200 million registered users, 60 million of whom are active in our apps and store environment on a [rolling] thirty day basis. … Around the world we have tremendous reach. It is today that we are adding 140,000 new registered users [every day]… and they are downloading 5 million items a day [now 6 million]

Now part of the reason, in many parts of the world, that this has been attractive is because of the focus we have had on monetisation enablers. I mentioned earlier the operator billing relationships – we are able to measure the uplift for developers in areas where there is operating billing, compared to those where there is not. You get a three and half times uplift in the volume of money you can make when we have an operating billing relationship. The reason is simple… it is much easier for consumers to just click the button.

A lot of other things we are doing for developers: removing the registration fees to participate in Windows Phone development, all sorts of thing to make it easier to publish and distribute your application. We are also hoping you will recognise the extended opportunity, even beyond Windows Phone, to monetise your application on other platforms [Symbian, Series 40] that reach into China, India and Russia.

Nokia picks Qualcomm for Windows phone, seeks others [Reuters, May 20, 2011]

Nokia said on Friday it was negotiating with several chipset suppliers for its future Windows Phone models after deciding to use Qualcomm in its first smartphones using Microsoft’s software.

Nokia announced in February it would use Microsoft’s Windows Phone software in all of its smartphones.

Microsoft Windows Phone operating system (OS) is available only on Qualcomm’s chips, but the U.S. software giant has said it was expanding the supplier base.

The first Nokias based on Windows Phone will have the Qualcomm chipset,” said a Nokia spokesman.

“Our aim is to build a vibrant ecosystem around Nokia and the Windows Phone OS and with that intent we are naturally continuing discussions with a number of chipset suppliers for our futureproduct portfolio,” he said.

He said one of the companies involved in the talks was ST-Ericsson.

Nokia To Use ST-Ericsson Chips For Windows Phone 8 Handsets [May 19, 2011]

In an interview at STMicroelectronics’ annual Analyst Day, [Carlo] Bozotti [the Chief Executive of the European semiconductor maker] told Forbes that ST-Ericsson will be one of two chip suppliers for Nokia’s upcoming Windows Phones.

The first ST-Ericsson chipset that will appear in a Nokia Windows Phone is the U8500, a sophisticated dual-core system-on-a-chip that has been favorably compared to Qualcomm’s Snapdragon line because it offers multiple wireless technologies like Wi-Fi, Bluetooth, GPS and a fast, built-in HSPA+ modem, all in a compact format. Some later Nokia Windows Phones – the company has previously said it is planning to release 12 Windows Phone devices over the course of 2012 – will run on future versions of the U8500, said Bozotti.

The 5-years long experience of close partnership with Microsoft

Microsoft and Qualcomm to Revolutionize the Next Generation of Smartphones [May 4, 2006]
Qualcomm’s Collaboration with Microsoft Reshapes the Smartphone Market [Oct 23, 2007]
Qualcomm [Snapdragon] Powers Next-Generation Windows Phones [Windows Mobile 6.5] Launching Around the Globe [Oct, 2009]
Qualcomm Becomes the First Chipset Company to Support Microsoft Windows® Phone 7 Series [Feb 15, 2010]

The Company is working with Microsoft and multiple device manufacturers on smartphones powered by its Snapdragon™ platforms and running Windows Phone 7 Series software, currently scheduled to begin launching in time for the 2010 holiday season. Snapdragon chipsets integrate high-performance, custom CPUs with 3G and powerful multimedia capabilities in a single chip.

The latest version of Windows Phone software, announced today, is distinguished by its smart design and delivery of truly integrated experiences. Combining the capabilities of Windows Phone 7 Series software and Qualcomm’s industry-leading chipset solutions will enable a new generation of devices that redefine the possibilities of mobile experiences.

“People’s lives are not a set of discrete tasks and their phones should not be either. Windows Phone 7 Series software offers a fresh approach that integrates the Web, applications and content and brings new services such as Zune and Xbox LIVE to the phone for the first time,” said Andy Lees, senior vice president, Microsoft. “We’ve worked closely with Qualcomm on Windows Phone 7 Series software and Qualcomm’s Snapdragon chipsets are an integral partof bringing to life the rich, integrated experiences on a Windows Phone in a way that conserves battery life and provides always-on connectivity.”

Qualcomm has a long history of working closely with Microsoft on Windows Phone, and we are continuing this collaboration to support the launches this year of exciting new Windows Phone 7 Series devices based on our Snapdragon chipsets,” said Steve Mollenkopf, executive vice president of Qualcomm and president of Qualcomm CDMA Technologies. “We are very excited about the next generation of devices that will leverage the synergy of our highly integrated system on a chip solutions and Microsoft’s Windows Phone 7 Series software.”

Microsoft Tellme cloud service for WP7 ‘Mango’ and other systems

Microsoft Tellme Vision for Future Interactions [Aug 9, 2011]

Four Reasons We’ll Love Talking to Our TVs [Zig Serafin, General Manager, Microsoft Tellme, Aug 9, 2011]

Microsoft is making big bets on speech NUI. Microsoft Tellme is driving that forward, powering the speech experiences in Kinect for Xbox 360, Windows Phone, Bing Mobile and Microsoft Tellme IVR. Because speech fits well with NUI across devices of all screen sizes, Microsoft Tellme is truly at the center of the NUI evolution.

In developing the speech NUI, we’ve designed the Microsoft Tellme speech service as a system that continuously learns and adapts. The more you use it, the more it learns and improves — we hope meeting and often exceeding your expectations. It continually gets smarter through a natural feedback loop that spans mobile, entertainment, customer care and other interactions. It learns from the great diversity of ways people speak across these interactions. The Microsoft Tellme speech service currently processes more than 11 billion voice interactions a year; each one helping to improve the service and, along with it, your experience. It’s the ultimate crowd-sourcing example.

That the Microsoft Tellme speech service gets better with each interaction is important. But that’s not the coolest thing about the future of speech. We aspire to deliver services that are just as natural and easy as human conversation. We see a future where the service will know you: know your intent, your social and business connections, your likes and dislikes, your privacy preferences, and the things that define the context that’s important to you. The result will be a speech NUI service that helps you accomplish everyday tasks in a more natural and conversational manner. This service will simplify tasks that used to be tedious or impossible on a TV or other device, by combining an understanding of language and intent with a deep knowledge of you, the user. We envision a future where we build on the experiences we deliver today with Kinect for Xbox 360, Windows Phone, or Bing for iPad or iPhone apps, by enhancing the speech NUI experience to understand more layers of context: what you are doing, where you are doing it, the kinds of devices you are using and your historical preferences. Because this is a cloud-based service, your interactions will be able to persist over time, enabling you to pick up where you left off, regardless of what device you may be using. That is a pretty exciting future, and one where your TV experience will be as helpful and intuitive as it is natural today with Kinect for Xbox 360. In other words, you may never have to see another remote control on your coffee table again!

Look who’s talking: Speech in Mango [Bill Pardi, senior consumer writer in Windows Phone Engineering, Aug 3, 2011]

On a recent run around town with my wife to grab dinner and pick up one of the kids, a text message came in from my son. Not an unusual event in itself, but what made this message interesting is that my phone read it aloud to me — and I replied back with my voice.

Meet Voice-to-text, a new hands-free messaging feature coming this fall in Mangoand one that’s quickly become a personal favorite. And after seeing it in action on my test phone on our drive, my wife looked at me and said, “I want that for my car.”

Voice-to-text works for both text and instant messages, and it’s handy even when you’re not driving since it can slash the time you spend typing—a good thing at times even considering the fantastic keyboardon Windows Phone.

But the feature really shines when being hands-free is a necessity, like when I’m driving. My car has Bluetooth built in, and my Windows Phone is paired with it. When I’m driving and a message comes in, Windows Phone uses the Bluetooth connection and car’s sound system to narrate the message and record my response (pausing and resuming music or the radio if needed). The “conversation” goes something like this:

WP: [music pauses]You have a text message from Cody Pardi. You can say read it or ignore.
Me: Read it.
WP: “When will you be home?” You can say reply, call or I’m done.
Me: Reply.
WP: Say your message.
Me: “In about 20 minutes.”
WP: [The phone transcribes and repeats the message] You can say send, try again, or I’m done.
Me: Send. [music resumes]

My initial thought when I used it for the first time was “this is a game changer” because it felt natural to use while driving without being a distraction. And it all just worked. In fact, I was so impressed with the technology I decided to sit down with Alex Perez Avila, a program manager for many of the voice features in Windows Phone, to get an inside look at how it all happens.

Speech dialog box

Alex works in the Microsoft Tellme team, which develops the voice recognition and text-to-speech technology found in a growing number of Microsoft products including Office, Windows, and Xbox. He told me that competing smartphones are adding some voice features, mostly for existing phone options. Alex and his team, meanwhile, wanted to create something seamless that felt natural for completing everyday tasks such as calling someone in your contacts list or finding a local restaurant. “We think this will set Windows Phone apart,” he said.

Windows Phone taps the Microsoft Tellme cloud service for voice recognition and transcription. “No one else has it,” Alex said, “and we think customers are really going to like it.” The service, he notes, has built-in ways to learn from itself and improve recognition and transcription accuracy over time–all without putting additional software on the phone. The feature, he says, “will just get better and better as more people use it.”

I mentioned to Alex that I noticed my Mango phone can speak modern-day abbreviations such as TTYL (“talk to you later”), LOL (“laugh out loud”), and even Smile (“happy smiley face”). I asked him if Windows Phone could translate those back if I spoke them while composing a text message. “Yep. We understand a limited set of key phrases and will transcribe them as abbreviations.” He demonstrated—and indeed it worked as advertised.

In addition to Voice-to-text, Alex walked me through several other Speech-related improvements on the way. In Mango, for example, Speech can be triggered even when the phone is locked by pressing and holding the Start button. You also have control over how and when text messages are read. By default, the phone reads messages aloud when connected to Bluetooth headset or stereo (which is how Windows Phone knows to read my text messages in the car).

Speech Interface: Windows Phone Mango Preview [July 25, 2011]

While you may have already seen some of the new speech interface features in our Ultimate Windows Phone 7.5 Mango Preview, we thought it would be fun to give you an even more in-depth demonstration of what exactly you can do without having to touch or look at your phone. While you may have already seen some of the new speech interface features in our Ultimate Windows Phone 7.5 Mango Preview, we thought it would be fun to give you an even more in-depth demonstration of what exactly you can do without having to touch or look at your phone. Windows Phone Mango’s updated speech interface is finally capable of performing all commands via a Bluetooth headset. This was not true with the original version of Windows Phone 7 which could only use a Bluetooth headset to make calls.

There are some great new accessibility-related Speech features coming in Mango—using voice to forward calls and setup a speed-dial list. When Alex showed me these, I was impressed. In one very cool example, he stored a number in a speed dial location and then dialed it, hands-free. Other things you can use Speech for in Windows Phone include:

  • Making a phone call by name or nickname
  • Redialing a number
  • Calling voicemail
  • Searching Bing
  • Turning on the speakerphone
  • Starting an app while in a call
  • Navigating Maps

All these features put together makes voice an incredibly integrated part of Windows Phone in Mango, and I think will it set the bar for voice-recognition technology in a smartphone. To finish the story I started this post with, I told my wife that if she wanted that voice feature in her car she’d have to get a Windows Phone because her smartphone doesn’t do that.

“OK, fine with me,” she said.

Now that was something really worth hearing.
——————————————————–

Windows Phone around the world: Language support in Mango [July 6, 2011]

  • Voice-to-text and Voice-to-dialis available in 6 countries: France, Germany, Italy, Spain, United Kingdom, and the Unites States.
  • Voice search is supported in 4 countries: France, Germany, United Kingdom, and the United States.

Compare this to the previous speech capability:
How To Use The Speech Feature | Windows Phone 7 [Oct 11, 2010]

Use voice commands to make a phone call (Call), search the web (Find), or open a mobile app (Open) on your Windows Phone 7.

Learn more about using the Speech Feature: Use Speech on my phone [Oct 9, 2010]

Speech Recognition Integration in Windows Phone 7 [July 24, 2010]

Microsoft Tellme, Microsoft’s voice recognition service, is deeply integrated into the upcoming release of Windows Phone 7. Once activated, you can direct the phone to call a friend, search for local businesses and launch applications, all using simple voice commands (“Call john,” “open app name,” etc.) The speech recognition feature takes advantage of the largest cloud-based speech platform in the industry for near real-time recognition and enhanced accuracy. Tellme was also recently added to the new Ford Fiesta vehicles with SYNC. (Source:Channel10, Microsoft PressPass)

OTHER SYSTEMS

TVs (via Kinect and Xbox)

E3: Xbox Kinect Voice Control [June 6, 2011]

Microsoft E3 2011 – Kinect Voice Control Dashboard [MS press conference, June 6, 2011]

Tellme and the Voice of Kinect [Aug 1, 2011]

There’s a great article on Microsoft News Centertoday that provides some interesting context around the development of the Kinect.

Back in the early 2000s, Bill Gates and other Microsoft execs had been talking a lot about enabling a connected media center for people’s homes, alluding at that time mostly to the Media Center PC. The problem? The traditional PC interface wasn’t widely accepted by people in their living rooms. Perhaps people didn’t want a keyboard on their coffee table.

At a certain point, the Xbox team realized they had a foothold in the living room like no other device, so their product was the natural one to bring Bill’s vision to reality. They built an entirely new kind of interface so people could access their entertainment in a more natural way – the result of that work was the Kinect, a big part of which is the audio or speech capability.

What’s interesting is the collaboration involved to create a device “that feels like Star Trek.” The underlying technologies powering Kinect’s speech interface had actually been in development at Microsoft for a long time, but no one had put them together in such a seamless way.

The Xbox team worked with one of the company’s senior researchers, Ivan Tashev, to “purify” the audio signal and allow our speech-recognition platform to do its job despite the often spacious and noisy characteristics of many people’s living rooms. As Tashev says in the article, “Basically in Kinect I have technologies that are a summary of the research I did for seven years.” You can read more about Tashev’s contribution to the project in this related article published by Microsoft Research and in a post here on Next.

The speech-recognition technology used in Kinect is provided by Microsoft Tellme, a flexible speech service also used to power the speech experiences in Windows Phone, Bing Mobile and other key Microsoft products. Microsoft acquired Tellme in 2007to add to the company’s already robust research efforts in speech recognition and to gain valuable expertise in running cloud-based speech services.

These guys make it sound easy, but applying chalkboard-sized algorithms to cancel out random noises in a microphone audio stream is an epic challenge, and just one of many the team had to overcome in building the first Kinect. This is kind of the technology version of a quest story, like Jason and the Argonauts. You have heroes like Microsoft Tellme and Tashev overcoming villains like ambient conversations and echoes. Fortune steps in, in the form of the keyword “Xbox,” which ends up being a unique phonetic construction and thus the perfect choice for an aural “push to talk” button. In the end, three separate technology threads have been woven together in a way that advances the entire industry.

This is what I love about technology — it may be geeky, but it’s never dull.

Listening to Kinect [Apr 25, 2011]

I’ve been telling anyone who’ll listen recently that Natural User Interfacesare more than just touch, gesture and speech – though Kinect, perhaps the hottest NUI tech around, does two of these exceedingly well. Much of the focus of tinkering with Kinect has been with gesture, using the skeletal tracking capability. The speech capability of Kinect has had less focus and a recent post by Rob Knies on the Microsoft Research site reminded me that it was perhaps time to give speech the spotlight for a moment.

The story starts with Ivan Tashevwho has been working for the majority of his career in Microsoft Research, always focused on the sound. He knew someday, we’d be talking to computers but didn’t quite know when the call would come. A few years ago, Alex Kipman from our Xbox team was looking for an audio capability that could be listening 100% of the time and didn’t rely on a button being pressed to signal “listening mode”. Added to this, Alex was looking for a system that could detect distinct voices in a noisy environment….oh and do this at 4 meters. Regular readers will know that Alex was the driving force behind Kinect. Ivan’s call had arrived.

He figured most of the above as possible but one big challenge remained. Stereo acoustic-echo-cancellation is a longstanding research problem that would be required to filter out the loudspeaker sound and zone in on user who were talking to the system. It turned out that acoustic-echo canceller 10 times better than normal industrial devices have.

Voice modality preferred

In his MIX talk, Ivan talks about preferred modalities for input – noting that the combination of speech and gesture can deliver a powerful multimodal interface. You issue one command with speech (for example a search) and select from a short result set with gesture.

Many months of works ensued on the development of the audio pipeline with our Tellmegroup involved in building a solution that many thought was impossible. As Alex has reminded me on a few occasions, the development of Kinect is a story of making improbable (perhaps even impossible) things possible. Ivan says that Microsoft didn’t get in this position by accident – testament to the many years of investment in something we didn’t quite know what it would be used. That’s the risk, and reward of basic research and something I’m personally proud that Microsoft continues to invest in.

tashev

34 days before Kinect shipped to the public, the audio work was complete. That’s some high risk, high reward timing!

The story doesn’t end there. Very soon, the Kinect for Windows SDK betawill include the ability to take advantage of the four-element microphone array with the acoustic noise and echo cancellation that Ivan and the team developed. Right at the end of the talk, Ivan gives some insight in to the future capability of Kinect audio.

I’m looking forward to seeing what the tinkerers do with this audio wizardry.

‘Xbox: Play.’ — Microsoft Tellme and the Voice of Kinect for Xbox 360 [Microsoft feature story, Aug 1, 2011]

For years leading up to the launch of Kinect for Xbox 360, Microsoft was blending technologies for the connected living room, working toward its vision of a natural, powerful center for home entertainment.

At the same time, millions of people around the world had invited the newest iteration of video game consoles into their homes — the Xbox 360video game and entertainment system, which was capable of handling games, movies, TV, music and photos — and it opened a world of Internet-connected possibilities.

“Bill Gates spoke about Microsoft’s strategy for the living room, with an intelligent entertainment center to enable amazing experiences,” says Thomas Soemo, principal program manager lead for the Xbox platformat Microsoft. “We knew that the Xbox 360 system was going to be a prime component of this vision.”

The challenge was that no one had ever really found an interface that worked well in the living room. Other industry attempts featured a keyboard to input commands on screen, which never resonated with consumers. The Xbox 360 Controller was great for games but limited for searching media — and unfamiliar territory for nongamers. There had to be a better way to interact.

“How do we solve this problem?” Soemo says. “How do we enable a very natural form of interaction with this device that also fits the social atmosphere of the living room? How do we achieve what feels like Star Trek? That’s the challenge we took on.”

With that challenge in front of them, the Xbox team set out to create the next-generation human-machine interface, capable of understanding requests and commands the way humans do — through speech and gesture. The resulting product, Kinect, has brought speech service beyond the telephone voice prompt and into millions of homes worldwide.

“We are witnessing the beginning of a revolution today,” Soemo says. “Speech recognition is entering the mainstream and redefining how people find, consume and interact with their media content on the Xbox 360.”

The Living Room Challenge

In creating the Kinect, one of the biggest engineering challenges was the living room itself. Living rooms tend to be larger rooms, leading to an unprecedented design requirement for the Xbox team — the Kinect’s microphone array would need to work seamlessly up to four meters away from the couch, much farther than other speech-recognition systems in the industry could comfortably handle.

Another complication was the fact that living rooms are social gathering places and are often filled with ambient noise, such as conversations, movie soundtracks and music.

“Imagine if everything you said could be interpreted by the Xbox 360 as a command,” says Keith Herold, a senior program manager lead with Microsoft Tellme, the company’s speech-recognition service that also powers Windows Phone 7 devices and appears in an array of other products. “That’s the big problem in the living room — how do we get the device to ignore everything but actual commands?”

To solve this, the Xbox team reached out to Ivan Tashev, a Microsoft Research principal software architectwith more than a dozen patents related to helping machines capture and interpret sound.

Tashev had been prototyping technologies for speech enhancement, audio processing, microphone arrays and echo cancellation. For the Xbox 360 system, he went to work purifying the audio signal so the Kinect could understand what it was being told. He used his expertise in echo cancellation to subdue everything coming out of the console — soundtracks, movie dialogue, game audio — as well as room noise the microphone would pick up. This was an immensely challenging problem based on advanced mathematics, but Tashev relished the task.

“Basically, in Kinect I have technologies that are a summary of the research I did for seven years,” he says. “We know what’s coming out of the console — it’s a constantly shifting, dynamic signal. The trick was to remove that outbound signal from the incoming signal. And to do it in real time.”

Another challenge was to help the Kinect determine who is talking, focus on that source and ignore everything else. To solve this, Tashev used “beamforming” technology, which spotlights the person giving commands to the system.

“If there are four people in the room and one is talking, the spotlight goes to him or her, and if that person says ‘Xbox,’ then we start listening,”Tashev says.

In the end, the Kinect’s audio enhancement chain consists of six major stages that consecutively improve the quality of the speech signal, removing clutter, noise and reverberation from the room to help the speech recognizer do its job.

Making the Natural Interface Natural

With the audio pipeline in place, the next step was to integrate that signal with the Microsoft Tellmespeech service. For this phase of the project, the Xbox team turned to Herold’s team to bring Microsoft Tellme to the Xbox 360 platform.

Microsoft - 2nd generation Kinect with voice recognition at E3 -- 2011

The living room presents unique challenges for voice technology. Kinect’s microphone array needs to work seamlessly up to four meters away from the couch and contend with ambient noise such as conversations, movie soundtracks and music.

“Our job was to take the remaining audio, now at this point just a player’s commands, and do something rational with it,” says Herold. “This project required us to step up and push our boundaries well past telephony voice response and desktop speech, into a much more human environment. We needed to put ourselves in the mindset of the living room environment and all of the interactions that are possible there. We wanted to change the way people thought of speech technology.”

Adding to the challenge was the Xbox team’s allowable error rate, which seemed impossibly low for a system with so many variables.

“We never want a command to trigger random actions on the console,” Herold says. “The idea of ‘never’ is not achievable of course, but we picked a suitably small number for never.”

The solution to this problem was the software equivalent of a concept first developed for backpack-sized walkie-talkies in the 1940s — the transmit, or “push-to-talk,” button. This was embodied as the keyword “Xbox.”

When you say ‘Xbox,’ the system knows you’re talking to it and what’s coming next is a command. If you don’t say it first, you haven’t pushed the virtual ‘push-to-talk’ button, and the system won’t listen,” Herold says.

Since the Kinect supports both speech and gestures, the combined Xbox and Microsoft Tellme team spent considerable time determining how to enable both forms of interaction in a way that was complementary and intuitive. Their guiding principal was the concept of the Natural User Interface(NUI), in which people communicate with machines in the most human way possible.

For example, speech might be the best modality to search through thousands of songs, since gesturing to scroll through such a vast list could be tedious. Telling the machine, “Xbox: Bing, The Beatles” allows the user to get what they want in the most natural way possible from the vast collection of content available through Xbox LIVE.

Once the list is narrowed, using gesture to select a specific song may be the most natural interaction. Graphics, text and sounds on screen help cue users to make the interface more intuitive and easy to use.

According to Herold, this is the strength of “multimodal” interfaces, which combine speech with touch, gesture or other forms of input: Each modality is used where it is stronger, and the combination becomes much more powerful.

Advancing the Platform

For the first iteration of the device, the Xbox team prioritized the commands that would resonate most with people in their living rooms. They decided that simple navigation functions and media playback controls— “Xbox: play. Xbox: pause.” — gave people something valuable, while also demonstrating the system’s potential.

“When you’re building a new product on new technology, you can try and do everything and it may work most of the time, or you can stay laser focused on the key scenarios and make them amazing,” Soemo says. “The first release of Kinect was about shipping a product that handled those key speech experiences extremely well.”

From the start, however, the team was thinking long term. When the Xbox team announced the next round of Kinect functionality at the recent E3 conferencein June 2011, it was the next step in a vision that began years ago.

“For the launch of Kinect, we leapt over some major technology hurdles on our way to ‘Xbox: play.’ and ‘Xbox: pause.’,” Soemo says. “Nobody had ever done highly accurate speech recognition from up to four meters away, without a physical ‘push-to-talk’ button, in an environment filled with ambient noise, all while playing in 5.1 surround sound. Because of the collaboration among the Xbox, Microsoft Researchand Microsoft Tellme teams, we were able to take science fiction and make it science fact.”

Soemo says the functionality announced at E3 is just the second iterationin the journey toward the Xbox 360 system becoming the entertainment hub for the home — redefining how people discover and use the range of media content available on Xbox LIVE and making the remote a thing of the past.

“We are laying a foundation that will transform how people interact with devices,” Soemo says. “We are at that cusp. With Kinect, we’ve put speech into the living room. Now, Microsoft will continue to push the boundaries of NUIs to enable seamless experiences that span devices and platforms.”

With that foundation in place, the Kinect’s latest functionality goes well beyond simple navigation and allows people to use voice commands to traverse very large media catalogs with ease, and the team doesn’t plan to stop there.

“What are the most amazing experiences with speech we can imagine?” Herold says. “Can we create technology that is as natural as talking to a friend? This is where we want to go, and it’s happening in front of our eyes.”

No keyboard necessary.

Autos

Ford SYNC

The driver’s seat just became a lot more powerful – now, get information on the go simply by asking. With Ford SYNC, drivers can ask for traffic reports, directions, local business, weather, sports scores, movies and more without taking their eyes off the road to look at a screen. Say the name of a business and Ford SYNC will tell you directions, turn by turn. Say “Home,” and Ford SYNC directs you back home.

Using Microsoft Tellme cloud-powered speech services, Ford SYNC connects you with the world outside your car.

Ford and Microsoft SYNC Up in Europe [Microsoft feature story, Feb 28, 2011]

Ford launches SYNC powered by Microsoft at CeBIT 2011.

More than three years ago Ford introduced SYNC, its award-winning connectivity technology built on the Windows Embedded Automotive platform to deliver rich, interactive experiences for drivers. Initially available only in North America, SYNC quickly became one of the industry’s most advanced voice-controlled connectivity and infotainment systems. At the end of 2010, Ford celebrated the installation of SYNC in more than 3 million vehicles.

This week at CeBIT, Ford President and CEO Alan Mulally will take to the stage to unveil the company’s global plans for SYNC. He will announce that, next year, European drivers will be able to benefit from a smarter, intuitive and simplified way of interacting with in-car technologies and their digital devices. The system will debut in the new Ford Focusnext year with the goal of being in more than 2 million vehicles in the region by 2015.

Microsoft and Ford have spent more than five years building innovative functionality into SYNC. Since Bill Gates first announced the partnership at CES in 2007, both companies have continued to work together closely to develop new experiences to surprise and delight Ford customers. This includes the addition of the MyFord Touch interface, the Microsoft Tellme voice-activated app for SYNC Traffic, Directions and Information (TDI)Services, and other new features.

MyFord Touchpowered by SYNC makes it easier to make phone calls, listen to music and get directions while in the car, while the voice-activated TDI system in Microsoft Tellme expands Ford SYNC’s cloud-based voice-command capabilities.

Ford SYNC automotive infotainment system -- February 2011

“We are pleased to announce that SYNC will soon be available to customers around the world,” Mulally said. “It is a smarter, safer and simpler way to connect drivers with in-car technologies and their digital lives. At Ford, we have always believed that the intelligent application of technology can help us deliver the very best customer experience and help us contribute to a better world, so we challenged ourselves to build technologically advanced cars that make driving greener, safer and smarter for all.”

MyFord Touch and the latest features of Ford SYNC demonstrate the flexibility of the Windows Embedded Automotive platform to offer Ford and third-party developers the opportunity to develop new and innovative features, such as mobile applications, an open API and Wi-Fi capability, while supporting the latest must-have consumer devices that are brought into the car.

Besides being able to play music the old-fashioned way — through CDs — users can also listen to all their favorite tracks via their smartphone, MP3 player and USB flash drives. They will also benefit from Internet “on the go” with SYNC’s Wi-Fi “hot spot” capability via a USB dongle or smartphone tether. Drivers are able to manage everything including climate control, mobile phone calls, satellite navigation and radio adjustments through voice control or an 8-inch, touch-screen LCD color display. They can even have e-mail messages read aloud and compose text messageresponses through voice command while on the move.

Some of the other features users will benefit from when SYNC launches in Europe include a voice-control system able to recognize 10,000 commands in each of 19 different languages.

Ford SYNC to be More Multilingual as Vocabulary Expands to Industry-Leading 19 Languages [Feb 27, 2011]

  • Ford SYNC® to expand its vocabulary from three to 19 languages, as Ford announces global rollout of the in-vehicle connectivity technology
  • New languages will be available first in Europe in 2012 with introduction in the Ford Focus
  • SYNC language expansion sets an industry benchmark for automotive voice recognition capability

Ford is expanding the reach of Ford SYNC globally with the European launch of its popular voice-controlled connectivity system, with the capability of now offering 19 languages.

SYNC was originally launched in North America in 2007 with three languages. With the additional 16 vernaculars, Ford will offer voice recognition capability, powered by Nuance Communications, in more languages than any other automaker offering voice control.

The expansion brings the convenience of SYNC to a much larger audience of potential customers, said Ford President and CEO Alan Mulally, who kicked off the global launch of SYNC this week at the 2011 CeBIT technology show in Hanover, Germany.

“We are pleased to announce that SYNC will soon be available to customers around the world,” Mulally said. “It is a smart and simple way to connect drivers with in-car technologies and their digital lives.”

Teaching a car to speak
At the heart of SYNC is the speech engine, and Ford is working with its speech technology partner, Nuance Communications, to deliver a similar experience across the multiple languages.

Ford leverages significant investments made by Nuance to support the broad dialect coveragerequired in larger regions such as the United States. Additionally, regions such as Europe present unique challenges, in part because of the proximity of different countries and the resulting need for multilingual solutions.

For the customer, that means SYNC can recognize 10,000 voice commands in any one of the available 19 languages, and can cope with variances in accents, vocabulary and local dialects.

If a German customer, for example, is driving in Italy, the system can provide directions in German but will use the correct Italian pronunciation for street names.

Within each international market, a unique set of abbreviations for text messaging also has been identified. For example, “cvd,” short for “Ci vediamo dopo,” was added for SYNC to read aloud, which basically means “See you later” in Italian.

“We had to make sure the system would behave as people expect in different countries and different cultures,” said Mark Porter, supervisor, SYNC Product Development. “That means we had to solicit local, native-speaking input for common abbreviations used in SMS messages as well as support different units of distance and date formats.”

Song titles and artist names posed further challenges. A German owner, for instance, may have songs by artists of German, American, Spanish and other nationalities on an MP3 player. Due to phonetic differences between the languages, the system must be able to recognize a name whether it’s pronounced in German or deep southern American English.

“The in-car experience needs to be global in nature, supporting a variety of languages to ensure all commands, addresses and song titles are recognized, whether you’re from Germany, Portugal or France. Localization should not equal limitations,” said Arnd Weil, vice president, Nuance Automotive. “Working closely with Ford, we’ve customized the SYNC experience across multiple languages to ensure drivers in all regions experience the simplicity and convenience that in-car voice technology has to offer.”

With the language expansion, SYNC with MyFord Touch will be available in:

  • U.S. English
  • U.K. English
  • Australian English
  • European French
  • Canadian French
  • European Spanish
  • U.S. Spanish
  • European Portuguese
  • Brazilian Portuguese
  • German
  • Italian
  • Dutch
  • Russian
  • Turkish
  • Arabic
  • Korean
  • Japanese
  • Mandarin Chinese
  • Taiwanese Mandarin (supported through Mandarin Chinese)

Software, rather than hardware, solutions
As with many SYNC advancements over the years, the expanded language capabilities leverage the system’s flexible, software-based platform for a cost-effective and efficient solution.

Using a single, common hardware module equipped with Wi-Fi®, SYNC can be easily configured for language on the assembly line. An on-the-line server connects with the SYNC module wirelessly, determines the appropriate software installation – including language – and downloads the information to the vehicle.

Using a common module and Wi-Fi installation avoids the logistics of stocking unique modules with every possible combination of language and capability offered by SYNC. In fact, Ford would have had to produce more than 90 different hardware modules to accommodate all of the different languages installed at assembly plants around the world.

Voice poised to become primary in-car communication interface
With independent research firms such as Datamonitor predicting that advanced speech recognition in the mobile world will triple by 2014 with similar growth for speech recognition in vehicles, Ford is ahead of the curve with the SYNC global language expansion plan.

Ford is committed to making voice recognition the primary user interface inside the car throughout the world, helping all drivers keep their eyes on the road and hands on the wheel,” said Jim Buczkowski, a Henry Ford Technical Fellow and director of Electrical and Electronics Systems for Ford Research and Advanced Engineering. “This expansion of SYNC language capabilities is a huge step forward in bringing voice technology to every market Ford serves.”

The Ford Focus will be the first vehicle to launch with SYNC in Europe in 2012.

2012 Ford Focus – MyFord Touch voice command tour [Feb 25, 2011]

Dominic Colella, Ford Sync Systems Engineer, gives us a tour of MyFord Touch in the 2012 Ford Focus.

FORD AND NUANCE ADVANCE VOICE RECOGNITION OF SYNC: NOW FASTER, FRIENDLIER, MORE PERSONAL [July 15, 2010]

  • With the introduction of MyFord Touch™ driver connect technology, Ford makes it easier to control in-car systems with fewer steps and more natural language; customers can now speak more than 10,000 first-level commands, up from only 100 in first-generation SYNC®
  • Working with voice control leader Nuance, SYNC will recognize more direct voice commands such as “Call John Smith,” “Find ice cream” and “Add a phone,” allowing users to do more with fewer steps
  • Innovative features boost recognition accuracy and provide “Samantha,” the voice of SYNC, with smoother, more natural speech patterns
  • Consumer acceptance of voice control is increasing; the Harris Interactive® 2010 AutoTECHCAST survey found an 8 point year-over-year improvement, and industry analysts predict continued segment growth

Ford SYNC Voice Recognition(PDF)

Video:
MyFord Touch – Faster, Friendlier Voice Recognition Control

DEARBORN, Mich., July 15, 2010 – Ford made in-car voice activation a reality for millions of drivers with SYNC, first introduced in 2007. Now, Ford engineers – working with voice technology pioneers Nuance Communications (NASDAQ: NUAN) – plan to once again raise the bar with the next generation of SYNC, a system that can understand 100 times more commands than the original, thus delivering a more conversational experience between car and driver.

The voice upgrades will be available on the next generation of SYNC powering the new driver connect technology, MyFord Touch, launching this year on the new 2011 Ford Edge. The system will make it easier for drivers to use voice control and get what they want more quickly using more natural phrases.

“Ford is committed to making voice recognition the primary user interface inside of the car because it allows drivers to keep their eyes on the road and hands on the wheel,” said Jim Buczkowski, director of Ford electronics and electrical systems engineering. “The improvements we’ve made will make it easier for drivers to use and interact with it, even those customers that have never used voice recognition before.”

Improved vocabulary
At the heart of SYNC is the speech engine, and Ford is working with speech technology leader Nuance to create and integrate a vast library of possible driver requests. This library will enable the SYNC speech engine to listen for and respond to more voice commands directly, recognize different words that mean the same thing (aliases), and integrate a vast number of point-of-interest (POI) names and business types into its navigation system.

“With this latest generation of SYNC, users can control the system without having to learn nearly as many commands or navigate as many menus,” said Brigitte Richardson, Ford global voice control technology and speech systems lead engineer. “As we’ve gained processing power and learned more about how drivers use the system, we’ve been able to refine the interface. Customers can do more and say more from the top-level menu, helping them accomplish their tasks more quickly and efficiently.”

Examples of some improvements to SYNC powering MyFord Touch-equipped vehicles include:
More direct, first-level commands

  • “Call John Smith” dials the phone number associated with John in a connected phone’s phonebook directly – the user isn’t required to say “Phone” first
  • Direct commands related to destinations, like “Find a shoe store” or “Find a hotel,” place users in the navigation system menu where they will be walked through the POI search process
  • The command, “Add a phone,” will enter the phone pairing menu and walk users through the connection process – users don’t have to enter a phone submenu to initiate the pairing process

Quicker, easier entry and search

  • Navigation entries can be spoken as a single one-shot command; for example, “One American Road, Dearborn,” instead of requiring individual city, street and building number entries
  • Brand names are recognized by the navigation POI menu, allowing drivers to look for chain restaurants, shoe stores, department stores and more, as well as regional and local favorites
  • Direct tuning of radio stations by simply saying “AM 1270” or “FM 101.1,” or using SIRIUS station names or numbers such as “21” or “Alt-Nation”

Use of aliases

  • Within the climate menu, users can voice-request the same function using several different phrases, such as “Warmer,” “Increase temperature” or “Temperature up” – helping reduce the need for drivers to learn specific commands
  • When requesting a specific song from an MP3 player, users can now say “Play song [title]” in addition to saying “Play track [title]”

Personalized access

  • If an occupant’s USB-connected device, such as an MP3 player, has been named, users can simply say the device name, such as “John Smith’s iPod,” rather than the less personal “USB” command

More friendly and adaptable
Ford voice engineers refined SYNC beginning with the two features customers interact with first: the voice recognition system and Samantha, the digital voice behind system commands.

To help SYNC react to driver commands more quickly and accurately, the team integrated Nuance’s Unsupervised Speaker Adaptation (USA) technology. USA learns the voice of a driver within the first three voice commands, quickly creating a user profile and adapting to tone, inflection and even dialect for a 50 percent improvement in recognition performance. USA then continues to learn during that same trip, even picking out another user and creating a second profile if the voice is markedly different. Currently SYNC can actively adapt to voices in English, French-Canadian and Mexican-Spanish – with more languages on tap.

“The power of the SYNC voice control system is its ability to understand and respond to more natural language commands – and the advanced adaptability of the speech recognition technology enables the system to train itself with each successive use,” said Michael Thompson, senior vice president and general manager, Nuance Mobile. “The adaptability of SYNC is pretty remarkable – a feature functionality Nuance and Ford worked hard to develop to ensure seamless customer interaction with the system every time it starts up. So even if the car owner has a cold or someone borrows the car, SYNC will adapt to the changed voice and process spoken commands without missing a beat.”

Initial interactions also involve Samantha, the “voice” of SYNC. In an attempt to help Samantha sound less computerized, Ford boosted the size of her speech profile approximately fivefold. The additional speech units will help Samantha speak in a smoother, more human voice as she helps vehicle occupants accomplish their in-car tasks such as making phone calls, playing songs from a connected digital device and getting directions.

Voice poised to become primary in-car communication interface
With smart phones expected to replace desktop and laptop PCs as the primary web access point by 2015, some industry analysts believe voice control will replace touch devices like keyboards and screens as the primary method of search. Dr. Philip E. Hendrix, Ph.D., founder and director of immr and analyst with GigaOM Pro, says that a majority of smart phones will have optimized a Voice User Interface by the end of 2012.

Research trends show strong consumer acceptance of voice recognition technology. The Harris Interactive 2010 AutoTECHCAST study found that 35 percent of drivers1 say they would be likely to adopt voice-activated controls or features in their vehicle, up from just over one-quarter (27 percent) in 2009. In recent Ford-conducted market research of SYNC owners, more than 60 percent reported they use the voice controls while driving.

Datamonitor, an independent research firm, predicts that the global market for advanced speech recognition in the mobile world will triple from 2009 to 2014. Market growth of speech recognition in vehicles is expected to grow at a similar rate, from $64.3 million in 2009 to $208.2 million in 2014.

Voice commands may reduce distracted driving
Ford knows that customers are increasingly using mobile electronics while driving, and studies show hands-free, voice-activated systems such as Ford SYNC offer significant safety benefits versus hand-held devices.

According to a 100-car study conducted by Virginia Tech Transportation Institute, driver inattention that may involve looking away from the road for more than a few seconds is a factor in nearly 80 percent of accidents. The improvements to SYNC should help drivers accomplish tasks hands-free using natural speech patterns and fewer commands, enabling them to focus on the task of driving.

Ford SYNC Voice Recognition [July 13, 2010]

  • With the introduction of MyFord Touch™ driver connect technology, Ford makes it easier to control in-car systems with fewer steps and more natural language; customers can now speak more than 10,000 first-level commands, up from only 100 in first-generation SYNC®
  • Working with voice control leader Nuance, SYNC will recognize more direct voice commands such as “Call John Smith,” “Find ice cream” and “Add a phone,” allowing users to do more with fewer steps
  • Innovative features boost recognition accuracy and provide “Samantha,” the voice of SYNC, with smoother, more natural speech patterns
  • Consumer acceptance of voice control is increasing; the Harris Interactive® 2010 AutoTECHCAST survey found an 8 point year-over-year improvement, and industry analysts predict continued segment growth

FACT SHEET: FORD SYNC® VOICE-CONTROLLED COMMUNICATIONS & CONNECTIVITY SYSTEM [Sept 21, 2010]

Overview
Ford SYNC®, co-developed with Microsoft and using Nuance Communications voice recognition technology, allows customers to bring digital media players and Bluetooth®-enabled mobile phones into their vehicles and operate the devices via voice commands or with the steering wheel’s redundant audio controls. SYNC is an agnostic software platform that connects with the vast majority of makes and models of Bluetooth-enabled cell and smart phones from all network service providers, plus digital music players and USB memory sticks.

Facts

  • Launched in fall of 2007, first on the 2008 Focus, the most affordable Ford car at the time
  • SYNC has since been installed on more than 2.5 million cars, trucks and crossovers
  • SYNC will launch globally, in Europe and Asia-Pacific, in 2011 with the introduction of the new 2012 Focus
  • SYNC voice recognition available in U.S. English, Canadian-French, and North American Spanish (expanding to 21 languages next year)
  • In general, SYNC is installed on 70 percent of all Ford vehicles sold. More specifically, among 2010 models, it was selected by 81 percent of F-150 buyers, 85 percent of Fusion buyers and nearly 90 percent of Edge buyers
  • Ford market research results:
    • Post SYNC demonstration, non-Ford owners show a 3-fold increase in willingness to consider Ford
    • Of SYNC owners:
      • 32% see SYNC as having played an important or critical role in their purchase decision.
      • 60% of owners use the voice commands
      • 62% are completely satisfied with 80% of heavy users completely satisfied
      • 77% would recommend – 92% of heavy users would recommend.

Availability

  • SYNC, where optional, costs $395, the same price as when it launched in 2007.
    • No subscription necessary
  • On most Ford products, SYNC is optional on mid-level trim series (SEL and XLT) and standard on high-end trim series (Limited and Sport).
    • SYNC is available on the following 2010 models: Focus, Fusion, Fusion Hybrid, Taurus, Mustang, Edge, Flex, Escape, Escape Hybrid, Explorer, Explorer Sport Trac, Expedition, F-Series, E-Series, Super Duty (plus new 2011 Fiesta and Edge)
  • SYNC is standard on Lincoln models including the 2010 MKZ, MKS, MKX, MKT, Navigator (plus new 2011 MKZ Hybrid and MKX)

Standard SYNC Features

  • Bluetooth connectivity for mobile phones – Voice-activated, hands-free calling including automatic phonebook transfer
  • USB port for digital media players (such as Apple iPod and Microsoft Zune) and USB mass storage devices – Voice-activated access to digital music files including MP3, AAC, WMA, and WAV.
  • Audible text message readback – Text-to-speech engine capable of reading aloud incoming text messages from compatible Bluetooth-paired phones
  • Bluetooth streaming audio (A2DP) – Digital content, including music, podcasts, and Internet radio broadcasts can be played through the vehicle’s audio system

Standard SYNC Applications (for 2010 models)

  • 911 AssistTM
    • First launched for the 2009 model year (and available for 2008 models as dealer-installed upgrade)
    • Commands SYNC to use the Bluetooth-paired cell phone to make an automatic call directly to a local 911 emergency operator in an air bag-deploying incident
    • No subscription: Free capability for the life of the vehicle
    • Video: http://www.youtube.com/v/sI3ixk5kDBM
  • Vehicle Health Report
    • First launched for the 2009 model year (and available for 2008 models as dealer-installed upgrade)
    • Provides personalized report on command including vehicle diagnostics, scheduled maintenance, recall information, and dealership coupons
    • Information sent via data-over-voice technology using Bluetooth-paired phone and accessed through the www.syncmyride.comwebsite
    • No subscription: Free capability for the life of the vehicle
    • Video: http://www.youtube.com/v/p-CaBKLltTA
  • Traffic, Directions & Information
    • Launched for 2010 model year along with the addition of a GPS receiver as standard SYNC hardware
    • Delivers voice-activated, on-demand turn-by-turn directions, business search, traffic reports, and personalized information
    • Information services include weather, news, stock quotes, movie listings, sports scores, horoscopes, and travel connections
    • Leverages Bluetooth-paired and registered cell phone (smart phone or data plan not required)
    • Free for the first 3-years of vehicle ownership; Continued access only $60 per year
    • Videos:

Coming Soon

  • AppLink
    • Industry-first capability providing drivers access and control of smart phone apps using voice commands and vehicle controls
    • First launches on 2011 Fiesta
      • Software will be available by end of 2010 for owners via download and installation directly from www.syncmyride.com
    • Compatible with AndroidTM and BlackBerry® smart phones (Apple® iPhone compatibility coming in mid-2011)
    • First SYNC-enabled smart phone apps: Pandora Internet radio, Stitcher podcast radio, and OpenBeak (a Twitter client)
    • Standard SYNC feature; no subscription necessary (owner must have compatible smart phone and data service plan)

MyFord Touch™
The second generation of SYNC evolves the device connectivity system into the operating system behind the new MyFord and MyLincoln Touch driver interface launching on the 2011 Ford Edge and Lincoln MKX. MyFord Touch is a holistic approach to the driver interface replacing many of the traditional vehicle buttons, knobs and gauges with clear, colorful LCD screens and intuitive 5-way buttons on the steering wheel. In MyFord Touch-equipped vehicles, SYNC now controls the functions of phone communications, entertainment/audio, navigation/services, and climate. Voice recognition has improved ten-fold with SYNC now responding to over 10,000 commands at the first press of the “Talk” button.

MyFord Touch, powered by SYNC, will migrate next to the 2011 Ford Explorer and 2012 Focus and eventually be available on over 80% of Ford products globally.

Voice Activated Navigation System on SYNC with MyFord Touch [Aug 2, 2001]

Ford Drops Price of SYNC by $100, Making Hands-Free, Voice-Activated In-Car Connectivity More Affordable, Available to All [Aug 1, 2011]

  • Ford initiates new pricing strategy for SYNC®, making the hands-free, voice-activated connectivity system more affordable for customers; dropping option price to $295 makes SYNC the most capable and most affordable system on the market
  • Launching first on the 2012 Ford Explorer and Edge, SYNC will now be available as optional equipment on base trim levels, marking broader availability and more choice for customers
  • Making hands-free technology more affordable and available comes on the heels of Ford becoming the first automaker to announce its support for a nationwide ban on the use of hand-held mobile devices while driving

Ford is making hands-free, voice-controlled in-car connectivity even more affordable, announcing both a $100 price drop for Ford SYNC® along with expanded availability by offering it as an option on base trim levels for the first time.

“Ford SYNC is making a difference. Our customers love it and recommend it, and our dealers want it on more products,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “SYNC already has brought hands-free, voice-activated in-car connectivity to millions, helping keep drivers’ eyes on the road and hands on the wheel. Now, Ford is making it even easier for customers to afford exactly what they want.”

The move marks the company’s latest push to make voice control the primary and safest way for customers to access their favorite mobile devices while driving – a capability more and more drivers are clamoring for, according to the Consumer Electronics Association (CEA).

In a 2010 study, the CEA found that 55 percent of smartphone owners, for example, prefer voice commands as their primary in-car user interface. SYNC users agree, with internal Ford research showing more than 85 percent say they use voice controls while driving, up from 60 percent in previous studies.

This month, Ford became the first automaker to openly support the Safe Drivers Act of 2011, proposed federal legislation for a nationwide ban on the use of hand-held mobile devices while driving. To date, 10 states, including California and New York, have legally banned talking on a hand-held cellphone while driving, with many local municipalities also following suit enacting their own set of restrictions. Text messaging while driving is banned in 34 states.

The new SYNC pricing and choice strategy for 2012 ups the ante on how Ford is translating this trend into real-world actions that offer smarter in-vehicle connectivity solutions for customers.

“As the list of states banning hand-held calls and texting while driving continues to grow and legislators ponder a nationwide ban, Ford is strengthening its leadership position as the only full-line automaker with plans to offer available hands-free mobile device connectivity on 100 percent of its passenger vehicle lineup,” said Czubay.

SYNC has been installed already on more than 3 million vehicles since its debut in 2007.

The new pricing strategy makes SYNC the most capable and most affordable in-car connectivity system in the industry. The new pricing will be available first on the 2012 Ford Explorer and Edge base models. Customers who opt for SYNC will pay only $295 for the award-winning in-car connectivity system, previously priced at $395. In addition, SYNC will now be available on all trim levels, as the availability chart of the 2012 Ford Edge shows:

Ford Edge Trim Level 2011 Model SYNC Availability 2012 Model SYNC Availability
SE Not available Optional
SEL Optional Standard
Limited Standard Standard
Sport Standard Standard

With the base SYNC package, customers will enjoy the core hands-free features and services that have quickly established SYNC as a must-have technology, with more than 76 percent of current SYNC users saying they would recommend the system to other customers. Those features include:

  • Hands-free, voice-activated calling via a Bluetooth®-connected mobile phone
  • Hands-free, voice-activated control of a USB-connected digital music player
  • 911 Assist™, the automated emergency calling service that is free for the life of the vehicle
  • Vehicle Health Report, the on-demand diagnostic and maintenance information service

In addition, customers who choose the base package will have the option to purchase a SYNC Services subscription, which expands voice-controlled features to include a cloud-based network of services. These include turn-by-turn directions, traffic reports, and business search information with available live operator assistance if needed. A SYNC Services subscription costs only $60 a year, besting the telematics services offered by the competition.

Ford dealers are excited about the prospect of being able to offer SYNC to a larger population of their customers.

James T. Seavitt, president of Village Ford in Dearborn, Mich., says he wouldn’t be surprised to see those rates soar even higher with the new SYNC pricing and base model availability. Seavitt admits that approximately 75 percent of the vehicles he currently sells have SYNC.

“Customers frequently ask about SYNC in our dealership as they continue to hear more about the benefits and convenience of hands-free connectivity while driving,” said Seavitt. “This move from Ford will help dealers put more customers in SYNC-equipped vehicles so they can experience why using their voice to control their favorite mobile devices in the car is a smarter choice.”
On Edge and Explorer alone, SYNC has already been a big hit on the showroom floor, with current take rates above 80 percent. With the new pricing strategy, SYNC is now expected to be installed on more than 95 percent of models sold.

During the next three years, Ford will introduce the new SYNC pricing and choice strategy across the entire North American Ford vehicle lineup.

Vehicles next in line after the 2012 Ford Explorer and Edge include the 2013 Ford Taurus, Focus, Escape and Flex.

Microsoft Tellme Puts Ford Drivers on Cloud 9 [May 13, 2010]

With more than 2 million SYNC-equipped vehicles on the road today, Ford has shown that people want a simpler and easier way to make phone calls, listen to music and get directions while in the car. And now, a whole new group of drivers is about to experience SYNC as Ford launches the all-new 2011 Ford Fiestalater this summer.

The newest addition to the small-car segment, the Fiesta will be available with Ford SYNC, powered by Microsoft, a fully integrated, in-car communications and entertainment system that gives drivers hands-free, voice-activated control over their mobile phones and media players. SYNC includes Microsoft Tellme’s voice-activated Traffic, Directions and Information (TDI)system — an interactive voice-powered service that expands Ford SYNC’s voice-command capabilities. The introduction of the Fiesta is the first time that an economy car will be available with this level of technology.

According to Microsoft Tellme research, 93 percent of motorists want the type of speech services provided by Tellme and 80 percent say availability of the Tellme service would be a key factor in which car to purchase. Vehicle manufacturers like Ford recognize this demand and look to Microsoft for a differentiated product offering with a strong user appeal.

Ford SYNC with TDI breaks ground with in-vehicle infotainment by taking full advantage of the power of Tellme’s speech recognition platform and the Windows Embedded Automotive platform. The flexibility of the Windows Embedded Automotive platform enables automakers to build upon and create unique in-vehicle experience for their consumers.

Microsoft Tellme and the new Ford Fiesta

Microsoft joins Ford to celebrate the launch of the new Ford Fiesta with Ford SYNC TDI technology.

In April, more than 200 media from all over the country participated in a two-day program in San Francisco where they got to kick the tires and test drive the Fiestas throughout the city, participate in demonstrations, and compete in some street-course activities. Representatives from Microsoft Tellme were also on hand to talk about its role in the Ford SYNC TDI system.

With coverage of more than 14 million business listings, personalized traffic information, turn-by-turn directions, and location-based search, Microsoft Tellme’s cloud-based voice applications give drivers access to real-time information that’s updated continually, ensuring that searches for businesses, addresses and routes are always current.

A question the Microsoft Tellme team gets often is, “How does it work?” SYNC automatically connects drivers’ mobile phones and media players with their vehicle’s in-car microphone and sound system, simply by pushing a button on the steering wheel.

To use TDI, it’s as simple as this:

  • Press the Voice button on the steering wheel and say “Services.” When you hear SYNC’s greeting, say “Traffic.”
  • When prompted, say the name of a personal saved destination, such as work or home or grandma’s house. You can even just say the name of a city.
  • SYNC will respond with a custom traffic report — as determined by the in-vehicle GPS receiver — to your destination.
  • When multiple routes are available, you will hear the estimated travel time on each route, based on distance and traffic conditions.
  • This all happens through a connection with your Bluetooth-enabled mobile phone, in a regular voice call, so there’s no need for a data plan or for Ford to add a costly embedded cellular radio.

Customers are clearly excited about the Fiesta, with more than 1,000 retail orders already placed before the car is even available to the public. The Fiesta will make its debut on North American roadways later this summer.

KIA UVO

Stop reaching out to change the station while driving. With Kia UVO, use your voice to play a song or change the station, make or answer phone calls, send and receive SMS text messages and more. Say “Play artist Rolling Stones” and start listening. Turns out, you can always get what you want…it’s as simple as asking.

Kia UVO powered by Microsoft
Kia UVO is an innovative and intelligent in-car communications and entertainment system. Using UVO, drivers and passengers can quickly and directly access music files, change radio stations, make or answer phone calls, send and receive SMS text messages, and operate a rear-view camera when the driver shifts into reverse, all through voice-activated controls using Microsoft speech recognition technology.

Kia Motors unveils infotainment system for its vehicles powered by Microsoft(r) in the US[Jan 6, 2010]

    • Kia UVO, short for ‘Your Voice,’ features a breakthrough user interface that provides simple and easy access to Kia vehicles’ multimedia and infotainment systems
    • UVO is the first in-vehicle solution to integrate full Microsoft(r) intelligent speech engine technology

(SEOUL) January 5, 2010 – Kia Motors America (KMA) today unveiled an innovative and intelligent in-car communications and entertainment system, ‘UVO powered by Microsoft(r),’ to be available in select Kia vehicles in the US starting this summer.  UVO provides consumer friendly voice- and touch-activated experiences for simple management of music files and hands-free mobile phone operation.  Co-developed with Microsoft(r) and based on Windows Embedded Auto software, UVO is an easy-to-use, hands-free solution that allows drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences.

Understanding drivers want and need intuitive controls, Kia Motors and Microsoft(r) designed UVO to enable a new level of voice recognition through Microsoft(r) speech technology.  UVO users will be able to access media content and connect with people through simple, quick voice commands without having to navigate through menus.  By supporting complex grammar, UVO needs only short voice commands to connect drivers and passengers with their desired functions. An interactive system, UVO responds to inquiries such as ‘What’s playing?’ and provides audible answers and related functions, helping to keep drivers’ eyes safely focused on the road.

UVO also brings advancements to in-car technology through an immersive user experience.  The interface features a 4.3-inch, full-color display that provides detailed information on media content, phonebook data and vehicle information; the screen also doubles as a rear-view camera when the shifter is put in reverse.  UVO is an open platform that seamlessly integrates with a wide variety of mobile phones, music players and other devices, making it easy for drivers to quickly pair devices.

“UVO powered by Microsoft(r) is a breakthrough for in-vehicle infotainment that helps allow drivers and passengers to safely and easily use all of their personal technologies to create personalized in-vehicle communications and entertainment experiences,” says Michael Sprague, Vice President, Marketing, KMA.  “Collaborating with Microsoft(r), Kia Motors is able to offer drivers an experience that will provide our cars with a clear competitive advantage.”

“We are very excited with the customized approach Kia Motors is bringing to in-car infotainment,” says Kevin Dallas, General Manager of Microsoft’s Windows Embedded Business division.  “Kia’s UVO system demonstrates how the power of Windows Embedded technology can keep consumers connected to the devices, information and entertainment that matters to them most.”

Based on the award-winning Windows Embedded Auto platform, UVO can be updated easily as new consumer devices continue to be introduced to the market.

UVO will debut this summer in the all-new Kia Sorento and will be extended to additional Kia vehicles as part of the brand’s technological evolution.  Kia Sorento, Soul, Forte and Forte Koup already come standard and at no extra cost with Bluetooth(r)  wireless technology connectivity, iPod(r)/MP3/USB connectivity, and a three-month SIRIUS(r) satellite radio subscription.

UVO will be shown for the first time at the 2010 International Consumer Electronics Show (CES) in Las Vegas, January 7-10, in both Kia Motors and Microsoft(r) booths; representatives from both companies will be on-hand for demonstrations.

Key features of UVO, powered by Microsoft(r):

  • Advanced Speech Recognition: Intelligent Microsoft(r) speech technology is trained to the system operator’s voice, creating a personal profile and allowing for up to two different voice profiles in various languages. Support for large grammar commands and faster response time means the content is delivered when you ask for it. Kia Motors’ UVO system is the first in-vehicle solution to integrate full Microsoft(r) speech engine technology.
  • Natural Interface Advancements: A full-color, easy-to-use in-dash monitor allows occupants to quickly scroll through media and mobile device content through intuitive voice and touch-screen commands.
  • Custom Media Experiences with MyMusic: UVO’s ‘Jukebox’ function features a 1GB hard drive for media storage, allowing users to rip music from CDs or an MP3 player into personal MyMusic folders and store up to 250 songs sorted by title and/or artist – all through voice commands. The system can shuffle through an MP3 player or AM/FM and SIRIUS(r) radio stations and instantly identify what’s playing all through simple voice commands.
  • Rear Backup Camera: When the vehicle is put in reverse, a built-in rear backup camera uses UVO’s in-dash display to provide clearer images of the environment behind the car assisting the driver to identify certain objects that otherwise may be difficult to see.
  • Ability to Continuously Update Features and Services: Based on a flexible Windows Embedded Auto platform, updates and services can be delivered in a number of ways (over-the-air, over-the-Web) for Kia to continue to provide a superior user experience after the system enters the market.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time contributing to the brand’s continued gains in market share.  The launch of the all-new Sorento, the official vehicle of the NBA and the first vehicle to be built at Kia Motors’ first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the Kia lineup.

Kia Motors and Microsoft Usher in New Era of In-Car Technology [Jan 5, 2010]

Kia Motors America (KMA) and Microsoft today unveiled Kia UVO, powered by Microsoft, a new in-car infotainment system with advanced voice- and touch-activated features.

Kia UVO, Powered by Microsoft [Jan 7, 2010]

Microsoft’s Greg Baribault shows off Kia’s new in-car infotainment system, UVO, powered by Microsoft.

With UVO, drivers and passengers can quickly and directly access music files, change radio stations, make or answer phone calls, send and receive SMS text messages, and operate a rear-view camera when the driver shifts into reverse, all through voice-activated controls using Microsoft speech recognition technology. The hands-free system helps drivers stay focused on the road.

Features of UVO include advanced speech recognition; a 4.3-inch full-color display screen; and MyMusic, a jukebox-type function that enables drivers to shuffle between music sources including personal music folders, an MP3 player, or AM/FM and satellite radio.

Co-designed by Kia Motors and Microsoft, UVO is built on the award-winning Microsoft Windows Embedded Auto software platform. The system will be offered during the third quarter of 2010, starting with the 2011 Kia Sorento CUV.

Microsoft and Kia will demonstrate UVO at the 2010 International Consumer Electronics Show in Las Vegas this week.

Hands Free: Read & Reply to Email with Microsoft TellMe Speech [Oct 19, 2010]

Steven Bridgeland, Senior Product Manager for Microsoft’s Windows Embedded Business, discusses the speech integration built into Windows Embedded Automotive 7.

Spread the Word: Speech Recognition Is the “New Touch” in Computing [Oct 28, 2009]

Keyboards and mice still are the dominant methods for working with a PC or laptop. But big leaps in speech-recognition technology mean that talking to a computer may soon be as natural as using a mouse.

Leading Microsoft’s charge to that audible future is Zig Serafin, general manager of the Speech at Microsoft group. Serafin says his team’s goal is simply to create the world’s most advanced speech platform, one that spans cloud-based voice services, mobile phones and world-class servers for enterprise customers. “Voice is the new touch,” says Serafin. “It’s the natural evolution from keyboards and touch screens. Today, speech is rapidly becoming an expected part of our everyday experience across a variety of devices. Bill Gates articulated this vision a decade ago, and we’re seeing it happen today.”

Two years ago, Microsoft acquired Tellme Networksand has subsequently merged Microsoft’s speech development team (formerly the Speech Components Group) with Tellme to form the Speech at Microsoft group. The group’s sophisticated speech-recognition technology and Web speech engine, which has been under development for more than a decade, is leading to a wave of voice-enabled products promising easier, faster interactions — spanning automobiles, smartphones, and personal productivity software.

For example, Ford Sync, powered by Microsoft and Tellme, provides in-dash voice-activated navigation and search. In addition, Bing for Mobile, Exchange Server 2010, Windows 7, and new Windows® phones such as the Samsung Intrepid from Sprint are all voice-enabled.

“See” Your Voice Mail

One of the most eagerly awaited features in Exchange Server 2010 is the new Voice Mail Preview, a capability that is poised to transform the way people retrieve and navigate voice mail. Using speech-to-text technology, Exchange 2010 automatically sends a text preview of voice mail right to the user’s inbox.

Instead of wondering whether the little red light on their phones is signaling an important call, people can scan text previews, right in Outlook, to determine message content and priority.

Exchange Server 2010’s voice mail feature turns an audio call into a text preview.
Exchange Server 2010’s voice mail feature turns an audio call into a text preview.
Click for high-res image

Rajesh Jha, corporate vice president of Microsoft Exchange, says Voice Mail Preview in Exchange 2010 makes it dramatically easier to visually sift through voice mail on your PC, mobile phone, or any popular Web browser to quickly determine the importance of a call. “For me, this feature is invaluable during meetings or other situations when actually listening to voice mail is not a viable option,” says Jha.

Exchange Server 2010 will launch at TechEd Europe, which runs Nov. 9–13 in Berlin.

“Hands-Free” Calling, Texting and Search

The Bing for Mobile application is a free, on-the-go version of Bing with voice-enabled search. Using this application, people simply speak their search query to retrieve results on their Windows phone.

The Bing 411 service works for any phone. People call 1-800-Bing-411, speak their search, and hear the results or get a text message of addresses, directions and other information for easy access later. Both Bing 411 and the Bing for Mobile application help users safely access important information wherever they may be, when typing on a phone is slow, impossible or inconvenient.

With the newly launched Samsung Intrepid from Sprint, the first Windows phone to use Microsoft’s Tellme voice user interface, the experience gets even better. People can speak a search query or dictate a text message, making it dramatically easier to accomplish tasks on the go. Intrepid users simply press the Tellme button on the phone and say what they want — whether that’s to dial a colleague, text a friend, or search Bing for the nearest hardware store or best happy hour.

“When you’re on the go, using only keystrokes to search can be cumbersome, especially if you’re multi-tasking. It takes over 20 strokes of the keypad to find a restaurant on the Web,” says Yusuf Mehdi, senior vice president of the Online Services Division at Microsoft. “With Bing for Mobile or Bing 411, you simply speak your query to get results quickly, easily and safely. Using your voice to simply ‘say what you want and get it’ helps you do more when you’re in a mobile scenario.”

Talk to Windows 7

An improved speech recognition feature in Windows 7, launched last week, enables people to control their computer completely by voice or by touch and voice. Using Windows Speech Recognition, people can easily launch applications, access commands and even convert their voice into text in any application that runs on Windows 7. In addition, software developers can tap into these capabilities to enable rich, natural speech interactions between users and Windows-based applications.

Partners such as HP are already leveraging these capabilities in their Windows 7-based PCs with innovative applications that leverage speech and touch together to transform the user experience.

“By using the power of their voice, people can get their jobs done more efficiently,” says Ian LeGrow, group program manager for the Windows team at Microsoft. “With Windows Speech Recognition, the interactions between people and their computers can be more natural, not just in the future, but starting today.”

Voice at Your Service

The Speech at Microsoft group runs the Tellme platform, the world’s largest voice platform based on the VoiceXML standard, managing more than 6 million calls every day, helping businesses improve customer service.

This month, the Speech at Microsoft group introduced an enhanced Outbound IVR (interactive voice response) Service on the Tellme platform to provide proactive customer service. With this service, businesses can provide interactive outbound messages that allow customers to act upon the alerts — to pay a bill, rebook a flight, or schedule delivery for a missed package, for example. The Outbound IVR Service is optimized to work across the phone (as a call or text), e-mail, instant messaging and the Web to deliver a personalized, efficient experience.

Says Jamie Bertasi, senior director for Speech at Microsoft, “We are delivering a steady stream of innovations to our platform in order to continue to deliver the best experience for the caller and best performance for the enterprise. By leveraging the power of the cloud and the billions of interactions we see every year, we are able to fine-tune the way companies engage their customers, enabling them to improve customer satisfaction while significantly reducing costs.”

Looking Ahead: What’s Next

According to analysts, the growing demand across industries for speech technology indicates that voice is poised to transform the user experience on a variety of fronts.

“Speech-recognition technology has matured to a level where it’s a primary catalyst for the next wave of innovation in the unified communications space,” said Nancy Jamison, principal analyst with Jamison Consulting. “Microsoft’s recent advancements in speech really strike at the heart of what true unified communications is all about — improving the user experience.”

By combining Tellme’s speech optimization and deployment experience with Microsoft’s cutting-edge speech technology, this new group brings together a cross-functional team of domain experts to drive speech technology to new heights. By using cloud-based technology, the Speech at Microsoft group is envisioning a future where speech recognition rivals human understanding.

Serafin says that his team of experts will remain committed to applying their many decades of experience to push the frontiers of voice-enabled technology that brings speech into everyday use.

“For perhaps the first time in the history of Microsoft, we have our world-class speech scientists and highly respected software-plus-services experts under one roof, and I believe the resulting collaboration will lead to pathbreaking innovation,” says Serafin. “The climate in our R&D environment is optimally charged to accelerate advances, leverage the power of software plus services, and revolutionize the ways customers interact with a wide range of Microsoft products.”

Bolstering that expertise is the recent addition of Larry Heck to the role of chief scientist for the Speech at Microsoft group. Heck first joined Microsoft as the partner architect for the Online Services Division R&D. Before that he led the creation, development and deployment of the search and advertising algorithms at Yahoo!, and before that he was the vice president of R&D at Nuance. Heck has joined the Speech at Microsoft group to help chart the course of next-generation elements of Microsoft’s speech platform.

“Speech belongs in the cloud. Only there can you reach the scale, the enormous volume of interactions required to create a speech system capable of rivaling human understanding,” said Heck. “With the formation of the Speech at Microsoft group, the unrivaled breadth of our platform today, and our cloud-based approach, this future is within sight.”

Speech, the Experience Game-Changer [Aug 3, 2010]

The growth of connected devices, from automobiles to your mobile phone, coupled with the increase in data consumption is signaling the beginning of a broad shift in technology toward an era of more integrated, natural experiences driven by speech, touch and gesture.

Today at the 2010 SpeechTEKConference in New York, Zig Serafin, general manager of the Speech Group at Microsoft, delivered a keynote address describing Microsoft’s vision for speech and natural user interfaces (NUIs). Serafin demonstrated the latest in speech recognition technology that has been designed into upcoming Microsoft products. These products promise to deliver more elegant and accessible interfaces, allowing users to utilize their voices and, in some cases, their bodies to perform actions and access information.

During his address, Serafin demonstrated three speech innovations:

Kia UVO. Microsoft is creating more natural and safer automotive experiences using the Windows Embedded Automotive software platform and Microsoft Tellme Speech technologies. Starting later this year, Kia will begin offering the Kia UVOmultimedia and infotainment system in its all-new Sportage, Sorento and Optima. The UVO system is the first in-vehicle solution to integrate full Microsoft speech engine technology, allowing users to easily access media content and connect with people through simple, quick voice commands without having to navigate through hierarchical menus.

Windows Phone 7. Microsoft is raising the bar for mobile device interactions with the development of Windows Phone 7. Speech has been seamlessly integrated into the phone experience, for functions such as search, navigation and dialing.

Kinect for Xbox 360. Microsoft is unlocking new communication and entertainment experiences with Kinect for Xbox 360. The Kinect system allows users to navigate the Xbox 360 experience and participate in new gaming challenges by using NUIs such as gestures and speech.

“Microsoft is creating rich, immersive and seamless experiences across devices, delivered from the cloud. Speech will become the tool we use to unlock the power of devices as their connectivity and capabilities accelerate,” Serafin told SpeechTEK attendees.

As NUIs become more advanced and integrated into today’s technology, customers will expect to be able to interact more naturally, whether in front of the TV, in the car, on the go with their mobile device, or when interacting with businesses through customer-care applications, Serafin explained.

Just as important as the NUI is the fundamental shift in the architecture of speech, a shift that is accelerating the rate of learning and innovation. Microsoft Tellme has embraced a cloud-based architecture for speech. This architecture takes the billions of speech interactions running on the Microsoft Tellme speech cloud and uses them to improve the underlying recognition engine and improve the understanding of a user’s intent. For example, in the upcoming release of Windows Phone 7, users of the Bing voice search technology will be able to ask, “Who is pitching for the Giants tonight?” and get a listing of starting pitchers as well as ticket and weather information for the game. This represents a more natural experience for the user.

Microsoft continues to make significant investments in NUI, and in the next 12 months will be delivering products and technologies that will fundamentally change, for the better, how users will expect to interact with their TVs, mobile devices, and cars.

For more information on Microsoft’s speech innovations, please visit the Microsoft Tellme pressroom. You can also read more about Microsoft Tellme’s recent partner win with Avis Budget Group.

Customer Spotlight: Microsoft Continues Momentum in Speech With New Customer Care Solution for Avis Budget Group, Recent Industry Awards [Aug 3, 2010]

Today at the SpeechTEK 2010 industry conference in New York City, Microsoft Corp. announced the addition of Avis Budget Group Inc. to its growing roster of enterprise customers using the Microsoft Tellme speech cloud platform. Avis Budget, parent company of Avis Rent A Car and Budget Rent A Car, two of the world’s leading rental car brands, recently deployed the first in a series of new customer care solutions. By taking advantage of Microsoft Tellme’s award-winning speech cloud platform, Avis and Budget are delivering improved service to their customers during the peak summer travel season.

“Delivering new, streamlined customer care experiences can help save our customers time while giving them greater control over managing their vehicle rental arrangements,” said Thomas M. Gartland, executive vice president, sales & marketing, Avis Budget Group. “By working with Microsoft Tellme, we are able to deliver immediate improvements to our customer experience, while also keeping long-term technology costs in check.”

The second phase of the solution will add new reservation booking capabilities and expand integration to customer data systems to deliver enhanced caller personalization. By choosing the Microsoft Tellme cloud-based speech platform, Avis Budget will be able to roll out additional services to customers in an accelerated timeframe with minimal demands on its own internal system.

Microsoft Tellme Receives 2010 Speech Engine “Winner” Award

Also at SpeechTEK, Microsoft Tellme was honored with Speech Technology Magazine’s 2010 Speech Engine “Winner” Award, which is given to the year’s best speech recognition engine. In naming Microsoft its Winner, Speech Technology Magazine noted the company’s strengths in cloud-based speech and its focus on the enterprise, mobile and automotive markets. In addition, Microsoft Tellme was named “Leader” in the Speech Self-Service Suite category, in which the company’s depth in functionality and customer satisfaction were highlighted.

“2010 is the year speech hits the mainstream. Speech is changing the way we interact with technology in our homes, in our cars, on our mobile devices and on our PCs,” said Zig Serafin, general manager of Microsoft Tellme. “We are honored to be recognized as leaders in speech technology and will continue our efforts to make speech a natural part of everyday interaction with technology.”

Microsoft and Toyota Announce Strategic Partnership on Next-Generation Telematics [Apr 11, 2011]

Microsoft Corp. and Toyota Motor Corp. (TMC) today announced that they have forged a strategic partnership and plan to build a global platform for TMC’s next-generation telematics services using the Windows Azure platform. Telematics is the fusing of telecommunications and information technologies in vehicles; it can encompass GPS systems, energy management and other multimedia technologies.

As part of the partnership, the two companies plan to participate in a 1 billion yen (approximately $12 million) investment in Toyota Media Service Co., a TMC subsidiary that offers digital information services to Toyota automotive customers. The two companies aim to help develop and deploy telematics applications on the Windows Azure platform, which includes Windows Azure and Microsoft SQL Azure, starting with TMC’s electric and plug-in hybrid vehicles in 2012. TMC’s goal is to establish a complete global cloud platform by 2015 that will provide affordable and advanced telematics services to Toyota automotive customersaround the world.

As part of its smart-grid activities, aimed at achieving a low-carbon society through efficient energy use, TMC is conducting trials in Japan of its Toyota Smart Center pilot program, which plans to link people, automobiles and homes for integrated control of energy consumption. TMC believes that, as electric and plug-in hybrid vehicles become more popular, such systems will rely more on telematics services for achieving efficient energy management.

Microsoft has a long history of delivering platforms and services to the automotive market, including in-car infotainment systems built on the Windows Embedded Automotive platform, in-car mapping services with Bing and the Microsoft Tellme voice application, and many other consumer solutions.

“Today’s announcement of our partnership with TMC is a great example of how we continue to invest in the automotive industry and of our commitment to power the services that are important to consumers,” said Microsoft CEO Steve Ballmer. “It further validates the power of the cloud, as the Windows Azure platform will provide the enterprise-grade, scalable platform that TMC needs to deliver telematics in its automobiles worldwide.”

“This new partnership between Microsoft and Toyota is an important step in developing greater future mobility and energy management for consumers around the world. Creating these more efficient, more environmentally advanced products will be our contribution to society,” said Akio Toyoda, president of TMC. “To achieve this, it is important to develop a new link between vehicles, people and smart center energy-management systems.”

Qualcomm Snapdragon SoCs with a new way of easy identification

Follow-up: Next-gen Snapdragon S4 class SoCs — exploiting TSMC’s 28nm process first — coming in December [Aug 9 — Nov 16, 2011]

Update: Qualcomm Snapdragon S1-S2-S3 SoCs lineup in production as of 16-Nov-2011

Qualcomm Snapdragon S1-S2-S3 SoCs lineup in production as of 16-Nov-2011

End of Update

In the last 24 hours there has been an incredible barrage of posts about “rebranding Snapdragon”. These posts are providing a kind of summary of changes referring to Qualcomm as the source of the information but not linking to that. When one finally finds the Qualcomm source it comes out that there is no rebranding in the conventional sense just a new classification for existing SoCs. So the individual SoC identifiers are the same, there is just a possibility to refer to them by a higher level of indentification which is related to the class of systems they are targeted to.

Because this is much more important new information than the non-existant rebranding I am first copying here the Qualcomm source and then some additional important information regarding their Adreno graphics capabilities and Qualcomm’s latest strategic moves to enter mobile gaming in a very big way. A report of current assesment of that is also available: Qualcomm hopes to make game consoles obsolete [Aug 4, 2011] Anandtech has published the slides of the Qualcomm event: Qualcomm’s March into the Gaming Market [Aug 3, 2011] and draws attention to this particular slide:

Please note the “Wireless Display” option which comes via the WCN3660  companion chip to Snapdragon S4 class of SoCs from the recently acquired Atheros (now Qualcomm Atheros). That chip will support the emerging Wi-Fi Display standard (said not to be confused with Intel’s WiDi) for streaming video directly from a smartphone or tablet to a Wi-Fi enabled display or television. (See also Wireless Gigabit Alliance – WiGig where Atheros is a member which is competing with Wireless HD where one of the members is Intel)

A Simple Way to Identify Which Snapdragon System is Right for You [Tim McDonough Vice President, Marketing, Qualcomm QCT on Qualcomm’s blog: OnQ, Aug 3, 2011]

Today Qualcomm is introducing a new way for our customers, our industry colleagues and consumers to identify the Snapdragon chipset that fits their needs. Those of you who know us well know that our current Snapdragon family of processors has grown to encompass over 15 different chips with feature sets that target mass market smartphones all the way through high end smartphones and tablets. And, although our Snapdragon chips are called processors, they are really system on chip solutions. Inside each Snapdragon chip are multiple hardware subsystems including CPUs, GPUs, modems, multimedia processors, GPS, DSPs, sensors, as well as advanced management software.

And all of these components are integrated into a single small chip that is designed with mobile in mind. The result is that Snapdragon processors deliver outstanding performance and longer battery life. But with such a deep roadmap of chips, our customers and industry colleagues have told us that it has become increasingly difficult to quickly and easily identify which chips are best suited for different devices.

We have arrived at a simple solution. Now our Snapdragon processors are classified into three system classes, System 1 (S1), System 2 (S2) and System 3 (S3): Simple names which denote performance and feature set. Moving forward, we will continue to add new classes as our roadmap grows. Without further ado, I present you with the Snapdragon S1, Snapdragon S2 and Snapdragon S3.

Snapdragon S1: Mass Market Smartphones [note: Up to 3G HSPA]

Qualcomm Snapdragon S1 Mobile Processor -- 3-Aug-2011

Snapdragon S1 processors offer great performance and longer battery life for today’s mass market smartphones. Boasting CPU speeds of up to 1Ghz, Adreno 200 graphics and a 3G modem, Snapdragon S1 processors are powering some of today’s coolest devices.

“The HTC Wildfire S could be the darling of the affordable Android handsets……..The most important factor for us is that we’ve found the HTC Wildfire S capable to performing those core tasks without too much of a compromise.”
Pocket-Lint’s review of the HTC Wildfire S powered by the Snapdragon S1

The Snapdragon S2: High Performance Smart Phones & Tablets [note: 3G HSPA+]

Qualcomm Snapdragon S2 Mobile Processor -- 3-Aug-2011

The Snapdragon S2 processor is an excellent choice for high performance smartphones and tablets. The S2 class of processors have some of the same design foundations as the S1 class but with some key performance improvements including a single core Scorpion CPU that clocks to speeds of up to 1.4Ghz, the fastest single core mobile CPU in the market, and the Adreno 205 GPU, which is designed to provide a 2x performance boost over the Adreno 200 GPUs. Web browsing and multimedia performance gets a serious performance boost too. With just one CPU core, the Snapdragon S2 can offer smoother graphics than other solutions that use dual-core CPUs.

“You can see clearly in the video that Qualcomm’s 2nd generation, single-core processor chewed up YouTube’s 720p Flash content without a hitch while the others failed to keep up in a smooth fashion.”
Phandroid– (6/2011)

Snapdragon S3: Multi-tasking & Advanced Gaming [note: 3G HSPA+, 1440×900/1080p HD/Dolby 5.1, Stereoscopic 3D capture & playback]

Qualcomm Snapdragon S3 Mobile Processor -- 3-Aug-2011

Here’s where things really get kicked up a notch. Simply put, the Snapdragon S3 is designed to offer 2x the graphics performance of the S2 and 4x the graphics performance of the S1. The S3 class of processors also feature a dual core Scorpion CPU at speeds of up to 1.5Ghz per core. With a more powerful [Adreno 220] GPU and a fast dual core CPU, the things our customers are starting to do with the S3 are pretty incredible. Take the HTC EVO 3D, this smartphone features a front-facing camera for video calls, two cameras on the back to create 3D photos and a display that uses a parallax barrier so you can view 3D photos without 3D glasses!

This performance boost also allows our customers to create devices with bigger and sharper displays. The Snapdragon S1 and S2 are typically in devices with 3-4-inch displays that offer a resolution of 800×480. The Snapdragon S3 in the HTC EVO 3D drives a 4.3-inch display with a resolution of 960×540, while the HP TouchPad tablet uses a monstrous 10.1-inch with a resolution of 1024×768.

The Snapdragon S3 Mobile Processor and Your HDTV [Aug 2, 2011] [note the “extend that experience to a 40-inch display” both in the video and the attached caption]

The latest chip in Qualcomm’s Snapdragon family is the Snapdragon S3 mobile processor featuring a high-performance dual-core Scorpion CPUs up to 1.5Ghz and an Adreno 220 GPU. Any smartphone or tablet equipped with a Snapdragon S3 processor can not only deliver great battery life and stunning graphics on a 4-inch display but can even extend that experience to a 40-inch display [by plugging your smartphone into a 40″ TV via HDMI]. Web browsing, video playback and high-quality gaming will still remain fluid. You can find Snapdragon S3 mobile processors in the HTC EVO 3D, HTC Sensation 4G, T-Mobile myTouch 4G smartphones and the HP TouchPad tablet. For more information about Snapdragon: http://www.qualcomm.com/snapdragon

To maintain great battery life while also improving performance, Qualcomm designed the S3’s Scorpion CPU cores to be asynchronous, so each core can operate at different frequencies and voltages for superior performance at lower power. The S3 class of processors also support a host of video codecs and multimedia acceleration. You can learn more about the devices that use Snapdragon processors in our Snapdragon Showcase

“It (The Snapdragon S3) has arguably the best CPU and GPU in the dual-cores…The CPU being asynchronous can be a real battery saver… including NEON and has a 128-bit pipeline rather than 64 bit found in all other CPU thus a better speed…About multimedia, Its one of the best when it comes to multimedia… Qualcomm is also known for the stability of chipsets due to the fact that everything is on the chipset itself rather than making manufacturers add it.”
Droid Gamers—Beastly Dual-Core Android Devices: A Rundown on Each Chipset (5/2011)

Coming Soon: Snapdragon S4—Next Generation Devices

The Snapdragon S4 class will include the newest generation of Snapdragon processors and will feature a new CPU microarchitecture [Krait instead of the previous Scorpion] and integrated 3G/LTE multimode. The S4 will stay true to its roots by delivering exceptional battery power—a 65% decrease in power consumption, yet at the same time boost performance by 150%. This combo is going to create mobile products that offer graphics [Adreno 225 and up] that are comparable to current gaming consoles.

You’re also going to see Snapdragon S4 processors in new form factors and running a full blown desktop operating system. We’re currently working with Microsoft so the S4 can run the next version of Windows—Windows 8.

Stay tuned for big things. Or should we say small things?

Snapdragon™ Adreno 220 GPU Powers “Desert Winds” Game at MWC [Brent Sammons, Graphics Product Manager, Qualcomm QCT on Qualcomm’s blog: OnQ, March 1, 2011]

Attendees of Mobile World Congress 2011 got to see the newest generation of the Adreno GPU, Adreno 220, in action as part of the new Desert Winds game demo at Qualcomm’s booth. The graphics performance, new 3D effects, and level of graphical realism now possible with the dual-core Snapdragon MSM8660 chipset and its Adreno 220 GPU grabbed the attention of virtually all passing by the booth.

Snapdragon’s Adreno GPU – Desert Winds Game Demo [note the “console quality” differentiation in the attached text]

Check out the console-quality mobile 3D graphics available on Snapdragon’s Adreno GPU. Learn more about Snapdragon: http://www.qualcomm.com/snapdragon

Desert Winds was shown in stereoscopic and non-stereoscopic 3D via HDMI out to a 55-inch HD LCD display. As with Qualcomm’s other dual-core Snapdragon MSM8660 demos at the show, the new Desert Winds game was running on the Snapdragon Mobile Development Platform (MDP), which is a device available to developers who want early access to Snapdragon chipsets and Adreno GPUs. (Get more info on the Snapdragon MDP and how to purchase at www.bsquare.com.)

The Desert Winds game ran in interactive and non-interactive modes, giving users the ability to play the game and help the game’s heroine, Amira, slay the giant scorpion character, Alacran, and his army of scorpions.

Developed by Southend Interactive, the game showcases the console-quality 3D graphics and high-end effects made possible by the Adreno 220 GPU, such as:

  • Advanced particle physics and vertex skinning
  • Full-screen post-processing shader effects
  • Dynamic lighting with full-screen alpha blending
  • Real-time cloth simulation
  • Advanced shader effects like dynamic shadows, god rays, bump mapping and reflections
  • 3D animated textures

Qualcomm will continue to use the Desert Winds game to showcase the ever-evolving, advanced capabilities of the Adreno GPU, with more 3D effects, smoother stereoscopic HD gaming, market-leading performance, and industry leading power-efficient 3D graphics. Based on our research (*), the Adreno 220 GPU in Qualcomm’s dual-core Snapdragon MSM8660 offers twice the performance of the GPU in other leading dual-core ARM9-based chips.

With more Android devices based on Snapdragon and Adreno and with over 100 games optimized for Snapdragon and Adreno, it seems clear that the mobile industry is already well aware of the many advantages that Snapdragon and its Adreno GPU.

In my opinion, it was apparent at this year’s Mobile World Congress that Qualcomm is well-positioned to continue its strong momentum in providing OEMs and 3D game developers with a powerful and efficient graphics platform that brings more of the industry’s latest and best 3D games to more smartphones, tablets and laptops everywhere.

_____

(*) Source Qualcomm – Average of Industry benchmarks composed of Neocore, GLBenchmark, 3DMM and Nenamark

Anandtech’s reports are not contradicting that:
Hands on and Benchmarks of two MSM8x60 Phones – HTC Sensation 4G and HTC EVO 3D [June 3, 2011]
Dual Core Snapdragon GPU Performance Explored – 1.5 GHz MSM8660 and Adreno 220 Benchmarks [March 30, 2011]

GLBenchmark 2.0

… GLBenchmark 2.0 is the best example of an even remotely current 3D game running on this class of hardware–even then this is a bit of a stretch. GLBenchmark 2.0 is still our current go-to test as it is our best best for guaging real world performance, even across different mobile OSes. … Comparatively, the 1.5 GHz MSM8660 with Adreno 220 is 2.2x faster than the 1 GHz MSM8655 with Adreno 205.

Quadrant 3D and 2D

Last and definitely least (at least in my mind) on the list is Quadrant, which has unfortunately become something of a de-facto one stop shop for benchmarking Android devices, famously spitting out one easy to digest score.

… Adreno 220 shows anywhere from 2-5x performance gains over Adreno 205.

Final Words

When we first started looking at Qualcomm’s Snapdragon SoCs we were impressed by their CPU performance but largely put off by the performance of the Adreno 200 GPU. The 45nm Snapdragon with the Adreno 205 GPU changed things as it roughly doubled GPU performance. The Adreno 220 brings about another doubling in GPU performance. …

How Snapdragon is Changing the Mobile Gaming Industry [Brent Sammons, Graphics Product Manager, Qualcomm QCT, Feb 10, 2011]

Qualcomm Shows Strong Support of the Mobile 3D Gaming Ecosystem at GDC [Brent Sammons, Graphics Product Manager, Qualcomm QCT on Qualcomm’s blog: OnQ, March 18, 2011]

Qualcomm has been clearly demonstrating its support of the entire mobile 3D gaming ecosystem at recent conferences like this month’s Game Developers Conference (GDC) in San Francisco. This support showed up as a press release with Gameloft; a new video with Gameloft and NAMCO BANDAI Games America; joint marketing activities with Sony Ericsson around their new PlayStation Certified Xperia Playdevice; a GDC speaker session featuring presentations by leading mobile developers Southend Interactive and Polarbit; a new Snapdragon mobile 3D gaming ecosystem video and a very well-attended and well-received party at Ruby Skye!

In the press release Qualcomm announced its agreement with Gameloft to deliver an enhanced, Snapdragon-optimized experience for Gameloft’s premier HD mobile 3D game titles like “SpiderMan Total Mayhem HD,” “Real Football 2011 HD,” “GT Racing: Motor Academy HD” and “Modern Combat 2: Black Pegasus.” These will be optimized for current and future Snapdragon processors, such as the MSM8x55 with its Adreno 205 GPU (currently shipping), and the dual-core MSM8x60 with its Adreno 220 GPU.

In a video shot during GDC, Baudouin Corman (Vice President Publishing of Americas for Gameloft) and Dominic Lobbia (Senior R&D Director of NAMCO BANDAI Games America) speak to their game optimization efforts and the value that Snapdragon and Adreno bring to the table. They cite the strong adoption of Snapdragon by manufacturers of high-end Android and Windows Mobile 7 devices, the high quality and great performance of mobile 3D graphics powered by Snapdragon and Adreno, as well as the valuable graphical optimization and development tools Qualcomm offers like the Adreno Profiler. (For more information on the Adreno tools, go to http://developer.qualcomm.com/dev/gpu/tools.)

Game Developers Explain the Value of the Adreno GPU [March 18, 2011]

Gameloft and NAMCO BANDAI explain the value of Snapdragon’s Adreno for game optimization efforts.

Conference attendees also had the opportunity to get the whole story about Qualcomm’s mobile 3D gaming ecosystem support via a new video that was playing just outside the South Hall Expo Floor. The video features Qualcomm’s Vice President of Product Management, Raj Talluri, who explains that there is a huge ecosystem of Snapdragon game developers and games optimized to Snapdragon, that the majority of Android phones use the Snapdragon processor, and that all Windows Phone 7 products use the Snapdragon processor. Therefore, he explains, developers are able to reach a large audience of smartphone and tablet users.

Qualcomm’s Mobile 3D Gaming Ecosystem [March 20, 2011]

Raj Talluri, VP of Product Management, explains the Snapdragon game developers ecosystem.

“Hey, You Got Your Snapdragon Chipset in My Xperia™ PLAY” [Brent Sammons, Graphics Product Manager, Qualcomm QCT on Qualcomm’s blog: OnQ, May 27, 2011]

Unlike the chocolate and peanut butter in Reese’s chocolate peanut butter cups, it was no accident that Snapdragon and the Xperia PLAY found themselves together. This week Sony Ericsson launched the Xperia PLAY at Verizon, with Qualcomm’s Snapdragon MSM8255 mobile processor with Adreno 205 Graphics Processing Unit(GPU) inside.

It is the world’s first PlayStation-certified phone (and perhaps the world’s most gaming-centric smartphone). And Sony Ericsson chose Snapdragon and Adreno to power it. If you’re wondering why, check out this recently posted Qualcomm video, featuring Aaron Duke and Kim Ahlstrom from Sony Ericsson, talking about the Xperia PLAY with Snadragon’s Adreno GPU.

Snapdragon’s Adreno [205] GPU powers the Xperia PLAY [May 26, 2011]

Sony Ericsson explains the value of Snapdragon with Adreno in the Xperia PLAY for superior game play.

The Snapdragon MSM8255 chipset and Adreno 205 GPU together provide a fun and immersive gaming experience via the very device you will want to carry with you everywhere all the time – the new Xperia PLAY smartphone.

Not only does Snapdragon contain powerful graphics processing — enough to rival some in-home console systems — but it also has a lot of other valuable integrated features like video capture and playback, music playbackand a 1.4 GHz CPU.

The Xperia PLAY has a 4-inch 854×480 display, a 5 megapixel rear-facing camera, a VGA front-facing camera, 512 MB of RAM, and is based on Android 2.3 Gingerbread. Perhaps more importantly, the device comes with seven preloaded games. And you can download over 50 more games via Verizon’s VCAST apps store.

I would say that another big reason that Sony Ericsson chose to work with Qualcomm is that Qualcomm is really into mobile gaming!Keep your eyes peeled in the coming days for more details on just how big into gaming Qualcomm has become.

In the case of the Xperia PLAY, Qualcomm worked closely with Sony Ericsson not only to establish connections with some of the best mobile game developers and game titles around, but alsoto help game developers make sure that the games offered on the PLAY are the best they can be, using the Adreno graphics optimization tools.

We’re very pleased that Sony Ericsson chose Snapdragon for the Xperia PLAY device. We’re confident you will be, too. The Xperia Play may not be as tasty as a Reese’s peanut butter cup, but I’d say it’s a lot more fun and lasts a lot longer! For more information on commercially available Snapdragon-based devices and on the Adreno graphics optimization tools, check out our developer site at developer.qualcomm.com.

SoC’s for 2011: [ekin , Jan 23, 2011 >>> ]

(listed in what I believe is the best to the worse)
+ ARM Sparrow: Dual-core Cortex A9 @2.00GHz (on 32nm die), unspecified GPU
+ TI OMAP 4440: Dual-core Cortex A9 @1.5GHz, SGX 540 (90M t/s)
+ Apple A5 (iPad2): Dual-core Cortex A9 @0.9GHz, SGX 543MP2 (130M-150M t/s)
+ Qualcomm MSM8660 (Gen IV Snapdragon): Dual-core Cortex A9 @1.5GHz, Adreno 220 (88M t/s)
+ TI OMAP 4430: Dual-core Cortex A9 @1GHz, SGX 540 (90M t/s)
+ ST-Ericson U8500: Dual-core Cortex A9 @1.2GHz, ARM Mali 400 (50-80M t/s)
+ Samsung Orion: Dual-core Cortex A9 @1GHz, ARM Mali 400 (50-80M t/s)
+ Nvidia Tegra 2: Dual-core Cortex A9 @1GHz, nVidia ULP-GeForce (71M t/s)
+ Qualcomm Scorpion (Gen III Snapdragon): Dual-core Cortex A8 @1.2GHz, Adreno 220 (88M t/s)

Notes:
– The SGX530 is roughly half the speed as the SGX535. The SGX540 is twice as fast as the SGX535.
– The Adreno 205 (41M tri/sec) is supposedly faster than the SGX535 but slower than the SGX540 (thus, is likely to be in the mid).
– The Adreno 220 is twice the speed of the Adreno 205 but it is slightly slower than SGX540 (88M vs 90M tri/sec).
– Samsung claims ARM Mali 400 to be 5 times faster than its previous GPU (S3C6410 – 4M tri/sec), about on par (80M tri/sec) with the Adreno 220, but few leaks benchmarked it to be only slighlty faster than the SGX535 (40M tri/sec).
– The gpu used in the Nvidia Tegra2 has been quite contained (little known). I estimated the Tegra2 has 71M t/sec (Tegra 2 Neocore=27fps/55fps=Galaxy S Neocore, x62% disadvantage of screen resolution, x 90Mt/s of SGX540 = 71M t/s). And recently some inside rumors via fudzilla actually confirmed this exact figure, so therefore the gpu-chip inside the Tegra2 is roughly equivalent to the MALI 400.

All of these details are based on officially announced, rumors from trustworthy sources and logical estimations, so discrepancies can be existent.

Last thoughts:
As you can see there is some diversity in the next-gen chips (soon to-be current-gen), where the top tier (OMAP 4440) is roughly 1.5 times more powerful than the low tier (Tegra 2). However drivers and software will play a lead-role in determining which device could squeeze out the most performance. And this factor may alone favour the iPad2, Playbook or even MeeGo tablets to be better than the Honeycomb tablets which are somewhat bottleneck-ed by the lack of hardware accelaration and post-transcription through the Dalvik VM. I think we’ve hit the point where we could have some really impressive high definition entertainment, and even emulating the Dreamcast at decent/fullspeed.

edit2 [March 13]:  “ Just re-edited the post. Apple’s A5 details are added in, its looks to be one of the best chips for the year. If I had to choose between the OMAP4440 and A5, I probably would be reduced to a head-tail coin flip!”

Well, Apple’s been boasting over x9 the graphical performance over the original iPad. There are 2 articles on anadtech, one in Geekbench and a processor-specific details from imgtech (I dug up from 12months ago). It has been found that its a modified Cortex A9, 512MB RAM and the SGX543MP2. Everything points to the SGX543MP2 being significantly faster than the SGX540, and the given number was 133 Million Polygons per second (theoretical) for SGX543MP4 which is double SGX543MP2 performance. The practical figure is always less. Imgtech said the SGX540 is double the grunt of the SGX535, benchmarks show the SGX543MP2 is (on average) five times the grunt as the iPad (SGX535). So going by imgtech (the designer of sgx chips), the theoretical value that I list above, should be 70M t/sgoing by Apple’s claim it should be 200M t/sgoing by benchmarks it should be roughly 130 M t/s. Imgtech’s value is definently wrong since they claimed its faster than the SGX540 valued at 90M t/s. Apple’s claim also seems biased, they take only the best possible conditions and exaggerate it even more. It seems to be somewhere in between, and wouldn’t you know it, the average of the two “false” claims is equivalent to the benchmarked value

edit3 [April 3]: “Update. The benchmark results of the Snapdragon MSM8660 are in…. and it goes further to support the list. MSM 8660 = Dualcore A9 + Adreno 220 + Qualcomm modification (for better/worse).”

The benchmarks are out for the 4th-gen QSD, which confirms everything prior. It’s competing for top place against the 4440 and A5. I’ve changed the post (only updated chip’s name). If one were to choose between the processor of the A5 and the OMAP4440, they’d be really pressed to choose between more cpu grunt or more gpu grunt.

Qualcomm roadmap reveals quad-core, 2.5GHz ARM CPU [July 6, 2011]

MSM8960 [start shipping in Q4 2011]: Adreno 225 3D/2D 125 M tri./sec (DX9.3) – said to rival the GPU powering the Playstation Vita

MSM8930 [start shipping in Q3 2012]: Adreno 305 3D 80M tri./sec (DX9.3) – take us far beyond the possibilities of the Playstation Vita and more into the realm of the Xbox 360 or the Playstation 3

MSM8974 [start shipping in Q1 2013]: Adreno 320 3D 225M tri/sec (DX9.3)

While looking back one year: [Medion, Aug 19, 2010]

Samsung Galaxy uses PowerVR SGX540 (rated at 1 gigapixel fill-rate, and 28M triangles/sec)
Iphone 3GS/4 both use PowerVR SGX535 (1 gigapixel, 14M tri/sec)
Droid 2/Droid X use PowerVR SGX530 (500 megapixel, 14M tri/sec)
Droid uses underclocked PowerVR SGX530 (250 megapixel, 7M tri/sec)
Snapdragon uses Adreno 200 (133 megapixel, 22M tri/sec)

So when it comes to the GPU, the Galaxy S phones kill anything that uses a current Snapdragon. The fill-rate is what is what’s really holding back the Adreno.

As for the CPU, I’ll generalize here.

Snapdragon – ARMv7 based Scorpion core (NOT an A8 like some state). Advantages over A8 is 5% faster clock for clock, and ability to be used in a multi-core configuration. Basically, it’s more future proof.

TI OMAP – stock Cortex A8, but currently running at 45nm, so better on battery life than Snapdragon (this will change with the new Snapdragons coming out)

Hummingbird – modified Cortex A8, 10-20% faster multi-threaded performance, but also 45nm so with better battery life as well.

So in terms of CPU, it’s Galaxy > Snapdragon/OMAP (depends, do you want 5% more performance, or significantly better battery life?)

So in conclusion, the Galaxy phones have more horsepower than the Incredible. If you plan to root and run custom ROMs, it should be the platform of choice.

Nokia Windows Phone to debut on August 17 at the huge gamescom 2011 event

Follow-up:
Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
Note: the “affordable” Nokia Lumia 710 is the one produced by Compal (the 800 is by Nokia itself)

Update:
DroidUser999 says: … What happened to Nokia-MS Party on Aug 17th. Did they announce anything? [August 17, 2011 at 12:42 pm]

Taigatrommel says: August 17, 2011 at 6:38 pm

It was said they’d have a “small portfolio of devices” ready this year for small launch on limited regions.

I think they talked about a touch-only phone as well as one with a keyboard. So this small portfolio would include two different devices.

– More information: – Nokia’s North America centric approach for Windows Phone 7 [Aug 11, 2011]

@dnystedt Dan Nystedt
Nokia supplier, Compal, to start shipping Windows Phone 7 smartphones to Nokia in September, total 2 million in Q4, Taiwan media say.
12 Aug via web

– More information: First Nokia WP7 in Q4 via an ODM route from Compal [Aug 13, 2011, with updates up to Aug 17, 2011]

GIGA Tech Gamescom Special – Zu Gast bei Microsoft Xbox Live [Aug 20, 2011] (only the short intro is in German!)

Microsoft Unveils Mango’s New Games Hub Features And Xbox Live Titles [Aug 16, 2011]

… today Microsoft announced Avatar Awardables, which are virtual badges that represent gaming achievements. The more you win, the more your avatar begins to look like an Eagle Scout’s merit badge sash. Microsoft also introduced what the company is calling Game Add-ons, which are basically just in-app purchases for games, like buying new weapons or levels.

The next new feature will please parents more than anyone else, as Microsoft has included parental controls within the Games Hub.

Nokia Teams Up With Polar to Launch Over 300 Mobile Apps for Major Media Brands Globally  [Aug 17, 2011]:

Nokia (www.nokia.com) has entered into an agreement with Polar Mobile (www.polarmobile.com) to launch over 300 mobile apps for Nokia smartphones over the next 12 months. Polar Mobile will be launching apps on Nokia smartphones for over 300 top tier media brands globally, including the likes of Wired UK, Kompas, Advertising Age, Globe and Mail, Shanghai Daily and 7DAYS. The apps will be made available to consumers of Nokia’s Symbian smartphones, the recently announced Nokia N9 and future Nokia with Windows Phone devices.

End of updates

The invitation sent out by Nokia and Microsoft this week:
nokia_microsoft_gamescon_party_invitation for Aug 17 - 2011
is saying:

Save the date.

Nokia & Microsoft party.

For the beginning of games week in Cologne, we would like to celebrate with you in a special location.

A live act and great dj’s guarantee amazing sounds. Exciting actions and surprises will make it an event to remember.

An invitation with more details will follow soon.

> Competition
We raffle

3x Xbox 360 250 GB console with Kinect
3x Nokia with Windows Phone (as soon as available)

The last sentence makes it clear that “Nokia with Windows Phone” might not be available by the time of “games week in Cologne”. It is also made clear, however, by the very fact of this joint Nokia & Microsoft party (note also the order of company names!) that this will be the first public showing of the Windows Phone from Nokia.

Keep in mind that at an earlier Singapore event for the local Nokia employees the first Nokia Windows Phone 7 device has already been shown. See the 2nd embedded video in Engadget’s Nokia’s first Windows Phone: images and video, codenamed ‘Sea Ray’ [June 23, 2011] post which came from a 3d party video record. And that seems to be very much an intentional leakage (although the YouTube version has been made inaccessible on request from Nokia).

There is also a kind of clarification in RUMOR: Nokia to launch its first Microsoft Windows Phone mid of August? No! [UPDATE] [Aug 1, 2011]:

As of yesterday, we’ve received further information and according to them, it’s not a launch event at all but should engage (games) developers to the Windows Phone platform as well as to Nokia and Microsoft. It wasn’t confirmed that there won’t be a Nokia Windows Phone on some kind of display but I could imagine anyway that Nokia might give a first public sneak-peek anyway.

Now, what is gamescom 2011? This is:

The world’s largest trade fair and event highlight for interactive games and entertainment

with the tag line of:

Celebrate the games

held in:

Cologne, 17.-21-08.2011, open for everyone: 18.-21.08.2011

For trade visitors [i.e. “everyone”]

gamescom 2011 is the world’s largest trade and media platform in the game sector. More information for trade visitors

For exhibitors [for whom also the first day, Aug 17 has ben reserved as a closed one]

gamescom 2011 is the ideal place to establish and maintain business relations. More information for exhibitors

as per the home page [Aug 18, 2008] of this series of events.

According to the last year’s gamescom 10: Final report [Aug 23, 2010]:

This Sunday the second run of gamescom – the largest trade fair and event highlight for interactive games – successfully came to a close. A total of 254,000 visitors experienced over 200 world, European and
German premieres on five spectacular trade fair days. At the leading European trade fair in Cologne, 505 exhibitors from 33 countries(2009: 458/31) presented their product innovations, including the hardware enhancements “Kinect” (Microsoft), “Move” (Sony) and the topic of fascinating 3D trends, which provide new momentum for the market of interactive entertainment.

Of the 505 exhibitors, 230 companies alone came from abroad(+15%), thus increasing the internationality of gamescom on the exhibitor side to 45.7% (2009: 43.8%). The team of all major national and international companies in the industry was almost fully represented.

and according to the No. 11 press release gamescom with successful interim result [April 19, 2011]

* Currently 20 percent more exhibitors than at the comparable point in time in 2010
* Notable exhibitors SEGA and Capcom to return to the highlight in Cologne
* First country-specific pavilion for Mexico

In addition to key players including, among others, Electronic Arts, DeepSilver, Konami, Namco Bandai, Nintendo, Ubisoft, Warner Bros., Take-Two Interactive and Bethesda Softworks, leading online and browser games companies such as Frogster, NCsoft, Trion Worlds, Valve Corporation and hardware suppliers such as Hama, Razer and Bigben Interactive have registered.

More information has been regularly broadcasted as well, according to the No. 21 press release gamescom tv 2011 goes live today [July 15, 2011]

– First episode today, Friday, at www.gamescom-cologne.com, www.youtube.com/user/mygamescom and www.gamestar.de/gamescomtv2011/
– Presenters Annica Hansen and Nino Kerl provide comprehensive information on the largest trade fair and event highlight in interactive entertainment of the year 2011
– More entertainment thanks to new contents and English subtitles

In 11 episodes, gamescom tv 2011 will present all highlights of the largest games and entertainment event

Clearly the first, closed day of such an event is the ideal place to introduce Nokia’s new Windows Phone for the press as well as the exhibitors of the event. Especially so because gaming and entertainment are the biggest differentiators of the Windows Phone platform vs. the competition.

Because of the widely known connection to the Xbox platform via Xbox LIVE the gaming advantage is quite obvious. For entertainment 3d party views for ‘Mango’ version go as high as:

Windows Phone’s music experience is rivaled by none. Whether you are talking iOS or Android or Blackberry or WebOS, nobody does music playback and discovery as well as the Zune offerings in Windows Phone.

Gaming is supported via the new Games Hub while entertainment via  the new Music +Video Hub. Below are a couple of notable video demos as well as detailed information about those two enhanced and redesigned hubs for Windows Phone 7, ‘Mango’ release:

Windows Phone Mango Games Hub Preview [June 18, 2011]

The Games hub has seen a total redesign and it looks fantastic. The collection listing has smaller game tiles now and the Xbox Live section now shows your fully animated avatar right away. Sometimes he’ll actually sneak off to other parts of the Games hub panorama when he gets bored. Your friends listing, messages, profile, and achievements are now all accessible right inside the Games hub. The Friends tile actually shows some of your friends’ avatars in the thumbnail and will change periodically. You can see which friends are online and compare their scores and achievements for each game. There’s no need to install the Xbox Live Extras app anymore… for those features. The Avatar customization features and Avatar Marketplace are not directly built in and will require the installation of the new Xbox Live Extras app (which is not available yet.)

In terms of the actual games, one of the features we’ve seen demoed was the instant resume while multitasking. Unfortunately we’ll need updated games that support the fast resume feature. Right now, with current games, they’ll essentially restart themselves and then resume while using the fast task switcher.

Website: http://pocketnow.com
Twitter: http://twitter.com/pocketnowtweets
Facebook: http://www.facebook.com/pocketnow

Windows Phone Mango Music + Video Preview [June 18, 2011]

The Music + Videos hub has seen some pretty significant changes. The hub design has been slightly altered and now there’s a little “…” menu at the bottom like most other applications. The “play all” button has also been moved to the bottom. The History section is now a vertical scrolling list of square tiles rather than a horizontal panning list. The same is true with the “New” listing, and the “Marquee” of music/video apps that integrate with the Music + Videos hub is now called “Apps”.

You can tap and hold anything in the New or History section of the top-level hub in order to pin them to the start menu or (if supported) play a smart DJ mix. Unfortunately there are no “Add to Now Playing” menu commands here. It would be great if I could quickly make a playlist of the new music in my music hub, but instead you still have to navigate to the artist/album/song deep within the music library before you’ll find that “Add to Now Playing” command in a tap & hold menu.

The music, videos, and podcasts libraries are mostly the same as Windows Phone 7, however you’ll notice a couple new additions when you find an artist page. First of all the “Smart DJ” button is there at the top, and if you have a Zune pass that will create a mix of music that includes the artist you’re looking at along with streaming cloud music that really nicely goes along with that artist. You’ll also notice a new pivot tab for “Related” artists. This is another excellent feature that was imported from the Zune HD. The related tab will show nice artist tiles from musicians that you might also like if you like the one you’re looking at. This is a great way to discover new music.

Website: http://pocketnow.com
Twitter: http://twitter.com/pocketnowtweets
Facebook: http://www.facebook.com/pocketnow

Space Shuttle Landing Mission in Infinite Flight 1.8 for Windows Phone [July 21, 2011]

The Space Shuttle Atlantis touched down this week, marking the end of a era for NASA and manned space flight. The good news: Atlantis is alive and well on Windows Phone. To commemorate the final shuttle flight, Flying Development Studio has released a new update for its popular and highly-regarded flight sim, Infinite Flight. Here’s a peek. This is a video of one of the missions in Infinite Flight 1.8, the Space Shuttle Landing!

Find out more at http://www.flyingdevelopmentstudio.com
Download at: http://www.infinite-flight.comor by searching for “Infinite Flight” in the Windows Phone Marketplace.

WP7 Game Review: Tentacles (WMPowerUser.com) [July 21, 2011]

This is a Windows Phone 7 video review of Tentacles, reviewed by Andrew Bares from http://wmpoweruser.com

See more: Tentacles: An exclusive game to be proud of! [July 22, 2011]


Title: Tentacles
Price: $4.99
Publisher: Microsoft Game Studios
http://redirect.zune.net/External/LaunchZuneProtocol.aspx?pathuri=navigate%3F…

Windows Phone 7 Mobile Games | ilomilo [Feb 4, 2011]

One of our most popular mobile games on Windows Phone, ilomilo is a puzzle game where the player controls two friends named ilo and milo. This fun game requires players to use a great deal of three dimensional thinking to reunite ilo and milo and win.

To download ilomilo, visit the Windows Phone app marketplace: http://www.microsoft.com/windowsphone/en-us/apps/paid-apps.aspx

See also: This week’s Deal of the Week–Ilomilo [Aug 3, 20110]:

Ilomilo is one of the cutest games on Windows Phone 7 and also may have some of the best graphics.

The Windows Phone 7 launch title has been selling for $4.99 but has been announced as this week’s Deal of the Week, so will see a temporary drop in price soon.

The game scored a very solid 5/5 in Presentation, Gameplay and also scored 5/5 for its overall score in our full review here, and is of course an Xbox Live title, so if you have not picked it up yet now may be a good time.

Ilomilo can be found in Marketplace here.

Windows Phone 7 Mobile Games | Krashlander [Feb 4, 2011]

This is a physics-powered mobile game with epic crashes. You are Krashlander. Armed with only your krash-suit and a pair of skis, it is your mission to blast down snowy mountains, jump over gaping crevices, and lay some hurt on any robots you find. Krash well my friend!

To download Krashlander or other related Windows Phone games, visit the Apps Marketplace: http://www.microsoft.com/windowsphone/en-us/apps/paid-apps.aspx

Xbox LIVE | Windows Phone 7 [Jan 11, 2011]

Preview the new mobile games coming to Xbox LIVE on Windows Phone 7. You’re always in the game with Xbox LIVE on your Windows Phone.

Learn more about Xbox LIVE on your WP7: http://www.microsoft.com/windowsphone/en-us/apps/xbox.aspx

Fresh from E3: Xbox LIVE enhancements and new games for Windows Phone [Windows Phone Blog, June 6, 2011]

I know all of the gamers out there have been eagerly following all of the news coming out of the E3 expo in Los Angeles [games and voice]. Of course, I am partial to Xbox news especially when it comes to new stuff for Windows Phone. With that, I am stoked to announce some new Xbox LIVE functionality coming in the release of Windows Phone code-named Mango, in addition to some awesome new game titles.

First off, soon you’ll find an update to the Xbox LIVE Extras app, this is the new Avatar Marketplace! Now, you have more options to customize your Avatar with a wide range of props and clothing right on your phone.

avmpavmp2

Coming later this year in Mango is more native support of Xbox LIVE features in the Games Hub like:

  • See your played games and unlocked/locked Achievements
  • Compare Achievements with other Xbox LIVE members
  • Search your list of friends to see who is online and what they are doing
  • See your Xbox LIVE messages and Send/Accept/Reject friend requests

GameHub_gold_lite_052011_L3 (3)

But what would the kickoff of E3 be without some new games to announce? This new line-up of Xbox LIVE games for Windows Phone will be available later this year; four of which will be available exclusive to Windows Phone! Here’s a snapshot of the games we will be previewing this week:

“Beards & Beaks” (Windows Phone exclusive!):Developed by the award-winning team at Microsoft Game Studios, “Beards & Beaks” is an all-out turf war between gnomes and crows that knows no bounds. A race of treasure heisting, a ballet of gnome flicking, and a natural disaster of very unbecoming behavior, this game is unlike any other!

Beards&Beaks_Screenshot0017

“Hasta La Muerte” (Windows Phone exclusive!):In this unique 2D world, you are the emissary of death responsible for freeing souls of those whose time has come. Encounter trials, bosses and enemies in more than 30 worlds with the aid of “soulpets” in this thrilling quest.

hastalamuerte_screenshot08

Tentacles” (Windows Phone exclusive!): From Press Play, the creators of “Max & the Magic Marker,” this beautifully crafted game features Lemmy, a creepy yet adorable creature who navigates through 40 levels of madness attaching his tentacles to the environments with the tap of your finger. Enjoy groundbreaking, intuitive gameplay as you guide this eyeball-eating creature through boss fights and challenges and outrun Dr. Phluff’s acid attacks.

tentacles_screenshot07

“Z0MB1ES (on teh ph0ne)” (Windows Phone exclusive!):This is not a typo. It’s an epic 3-pack of musically charged shooters from Ska Studios which includes: “I MAED A GAM3 W1TH ZOMB1ES 1N IT!!!1,” “Time Viking,” and “ENDL3SS ZOMB1ES!!!1” – including original music and the ability to upload a friends (or foes) face onto your zombie enemies from your photo library!

Z0MB1ES_Screenshot07

“Let’s Golf”: Gameloft presents a fun new way to golf with eight fun 3D characters with super powers, customized golfers, 108 holes across 6 locations, an in-depth Career mode, and new challenges like Shoot Out.

Let'sGolf2_screenshot04

“Splinter Cell”:In this game from Gameloft, play as Sam Fisher, a highly skilled Special Forces operative and fight a corrupted secret agency to get your daughter back. Follow a trail of intrigue that leads from Iraq to a high-security building in Washington. Run, jump, fight, and shoot using a handgun, shotgun, AK47 and bazooka, or maintain stealth by improvising with nearby objects.

SplinterCellConviction_Screenshot4

“Top Gun”: Defend the skies in the most authentic first person jet shooter game on Windows Phone, courtesy of Paramount. Become one of the few to survive the Highway to the Danger Zone! Shoot down enemy jets, dodge incoming air-to-air and surface-to-air missiles, navigate dangerous environments and obliterate the enemy’s air power.

TopGun_Screenshot02

Some great new titles coming soon to Windows Phone! I’ll be honest, I am looking forward to donning my black skin suit and night vision goggles for some Splinter Cell action on the bus. In the coming weeks, look for a deeper drill down into the Games Hub to see what’s new and hear from some of the folks behind the scenes responsible for creating it. In the meantime, happy E3 week!

Upping our game: What’s new in the Games Hub for Mango [Windows Phone Blog, June 23, 2011]

I used to play games on my Xbox only on the weekends. Now that I work on and own a Windows Phone, I play them at least once a day. As a new “avid gamer” and one of the program managers behind the Games Hub, I’m excited to take you on a gamer’s tour of Mango, the next release of Windows Phone coming this fall.

One of the first things you’ll notice about the Games Hub in Mango is its new look: A cleaner and lighter design that emphasizes your game collection and Xbox LIVE info—the heart of the hub. Responding to your feedback, we also made tweaks to improve the overall performance and speed.

Finally, the Games Hub in Mango now comes with many of the features previously found in the popular Xbox LIVE Extras app, such as 3D avatars with fun animations, a new Collection view, and more. Here’s a rundown of the changes.

The Games Hub in Mango has a new design and great new Xbox LIVE-friendly features.

Improved Collection view

When you download a game from Marketplace, it shows up in the Collection view of the Games Hub. Large icons now dominate this view. But we found this design forces some users to memorize icons to identify a game. The layout also isn’t currently consistent with the App list, located off the Start screen, where all your apps appear.

Since our guiding principle for Mango was making it easier for people to quickly and efficiently find the games they want to play, we’ve made some improvements.

In Mango, games are neatly organized in the same familiar alphabetical list view as your apps—icon on the left, name on the right. Once you’ve amassed more than 20 games—something that can happen pretty quickly on this Xbox-friendly phone—finding titles you play frequently can become a chore, requiring multiple swipes. Our customer research and your feedback told us people want to quickly and easily get back to recently-played games.

To fix that, in Mango we’re introducing a new Recent category. When your collection exceeds 20 games, the last three titles you’ve played now appear right up top, so you can get to favorites faster. (This has been very useful every time I find myself with a couple minutes to spare during the day!)

If you have a lot of games, you'll see the last 3 games you played in the Collection view.

New 3D avatars with attitude

We know how much Xbox LIVE users love their avatars. In the current release of Windows Phone, the Games Hub displays avatars as a static 2D image. To flesh out your alter ego with an extra dimension, you need the free Xbox Live Extras app from Marketplace.

In the past few months we’ve received a lot of feedback from people wishing 3D avatars would be the norm on the phone. We’ve heard you loud and clear! So you’ll be happy to know that in Mango, we’ve fully integrated 3D avatars into the Games Hub.

Avatars on the phone are also now more playful: They wave at you, yawn, and perform a host of other actions. Shake your phone and your avatar dances—or even faints. Bug your poor alter ego too much and it might lash out at you (I won’t spoil the surprise by saying what it does) or pull the Collection screen into view to hide behind (my personal favorite).

Avatars are now more lifelike and display more emotion.

Better Xbox LIVE experience

Besides better avatars, all the features previously found in the Xbox LIVE Extras app are now built into the Games Hub. These include:

  • Improved Xbox LIVE messaging: Read and reply to Xbox LIVE messages sent from another Windows Phone, a PC, or an Xbox console. We’ve also added more avatar delighters here. If a message contains certain emoticons (e.g. Smile, Sad smile), you’ll notice your avatar’s expression change to reflect that emotion! (If a sender overloads a message with conflicting emoticons, your avatar will look bewildered.)

Send and receive messages from your Xbox LIVE buddies!

  • Connect with Xbox LIVE friends: Find out if your Xbox LIVE friends are currently online through the friend status view. You can also search, browse, initiate, and respond to friend requests right from your Windows Phone 7.
  • Integrated achievements and new comparison views: See the recent games your friends have been playing, and compare gamerscores and achievements for all Xbox LIVE games played on the phone, console, or PC.

See all your Xbox LIVE achievements, and how they stack up against your friends. games_achv_compr

  • Edit your profile: Moved to a new city? Have a new motto in life? Now you can update your name, bio, motto, and location right from the phone.
  • Improved Spotlight content: We’ve improved the news and info delivered to you via Spotlight in the Games Hub. Your window to the Xbox LIVE community will now be complemented with rich and vibrant images!

The improved Spotlight feature now has eye-popping images to accompany game-related news and info.

  • Improved game request notifications: In Mango, you’ll receive notifications for multiplayer game or turn requests and can track them in the Requests section of the Games Hub.

In Mango, it's easier to track multiplayer game invites and turn requests.

It’s been fun to watch the new Games Hub go from concept to reality over the past year. I hope you’re as excited as I am about all the tweaks and improvements on the way for gamers in Mango—many of them inspired directly by your feedback. Let me know what you think!

Shirlene LimJune 24, 2011

Thanks for all the comments and feedback. Appreciate all the great suggestions and feature ideas. I’ll pass them on to the team for consideration in future releases. Here’s answers to some of the questions you had…

Q: Do we support push notifications for messaging on Xbox LIVE?

A: No, we do not support that for Mango. I agree it’ll be cool to have instant notification like we do for text and IM. We will look into this.

Q: What about real-time multiplayer support?

A: What about real-time multiplayer? Right now, we’re focused on delivering a great selection of Xbox LIVE games for WP7 and integrating the features that connect the community on mobile, like achievements. We currently offer asynchronous multiplayer functionality in certain Xbox LIVE games. We will continue to evolve and improve the experience in future releases.

Q: Any news on more countries being supported?

A: When Mango arrives in the fall, you’ll see a significant increase in the number of countries where Xbox LIVE service for Windows Phone is available. We’re not quite ready to announce the details yet – expect to hear more about this later this summer.

Q: Will there be a way to quickly sign in and out of different Xbox LIVE profile in the games hub or have support for multiple Xbox LIVE account?

A: No, not at this time.

Q: Will non Xbox LIVE games be integrated in the games hub?

A: Yes. You will find all games in your games hub regardless of whether they are Xbox LIVE or not.

A tour of the new Music +Video Hub [Windows Phone Blog, June 3, 2011]

From the beginning, the chief design principle for the Music+Videos Hub in Windows Phone was simple: make it easy to discover and consume the content you love.

In Mango, it only gets better.

The next release of Windows Phone introduces on-phone podcasts, new features like Smart DJ (my personal favorite), and loads of refinements and tweaks that make it easier to find and enjoy great music and video. As one of the program managers that helped conceive and design many of these new features (yes, I do get paid to listen to music all day), I thought it’d be fun to tell you not only what changes we’re making in Mango but also to give you a little insight into whywe’ve made them.

Podcasts now included

You can already listen to podcasts on your Windows Phone. The catch is you need your computer and the Zune software to actually browse and download them. In Mango, you can now do all this right on your phone (U.S. customers only). [See the comments section for explanation of this from Josh. –ed.]

In the Marketplace hub, you’ll see a new menu option: Podcasts. Tap it to see featured, top, or new podcasts and to browse by genre. Under genres, we’ve also added audio and video pivots, so you can find exactly the type of podcasts you’re interested in. You can also search for specific titles.

The new podcast Marketplace lets you browse and download podcasts right to your phone.In Mango, you'll be able to browse and subscribe to podcasts right on your phone.

Once you’ve found a podcast that interests you, there are plenty of ways to enjoy it. I like Discovery Channel video podcasts but they tend to be quite large. No problem. In Mango, I can stream podcasts directly from Marketplace. Every once in a while, I want the latest episode of The Onion for a laugh but don’t need them all. That’s OK, I can download individual episodes.

I do, however, always want the latest DJ Tiesto podcast when I leave the house every Monday morning. Easy enough: I can subscribe to the series right on the phone and it will automatically download new episodes while charging overnight. Windows Phone will be the onlyphone to do this without a PC or third-party app!

When you subscribe to a podcast series, you control how many episodes you want to keep and what order the episodes play back. To save your battery life, new podcasts are downloaded only if your phone is connected to a power supply. To save your monthly phone bill, podcasts download over Wi-Fi by default (unlimited data plan customers, don’t worry: there’s a setting to change this).

If you’re already a hard-core podcast listener (like I’ve become since working on this feature), have no fear. Your existing subscriptions won’t be affected when you update to Mango. But you’ll now have the option of managing those subscriptions on your phone instead of your computer. (To make things as simple as possible, we don’t allow both the computer and phone to manage subscriptions.)

A DJ in your pocket

We all have those moments when we want to listen to some music. But not just anything. We want tunes that fit the mood. A new feature coming in Mango called Smart DJ is designed to provide just the right mix.

Smart DJ takes “seeds”—an artist, album, or song— and creates a music mix that’s similar using whatever songs it finds on your phone. If you have a monthly Zune Passmusic subscription, Smart DJ selects from the millions of tracks available in the Zune catalog.

We’ve sprinkled the Smart DJ feature all over the Music + Videos Hub: It’s available from artist cards, the music player, and every artist, album, and song in your collection via the tap-and-hold menu. Since we have a hunch that you’re really going to like Smart DJ mixes, we’ve add them to the History pivot and made them pinable to the Start screen, so you can quickly find favorite mixes again.

You'll find the new Smart DJ option sprinkled throughout the Music + Videos Hub in Mango.You'll find the new Smart DJ option sprinkled throughout the Music + Videos Hub in Mango.

Find stuff in Marketplace easier

We listen closely to customer feedback, and one of the things we heard loud and clear was that searching the Marketplace is sometimes painful due to the lack of auto suggestions and jumbled results. We’ve fixed both in Mango.

Now when you start typing in the Marketplace search box, you’ll see search terms appear. Search results are also now organized by content type (apps or games, music, or podcasts). We make it even simpler to find what you want by indicating exactly what each search result is—artist, album, song, or playlist, for example. Marketplace search is also context sensitive. Start a search from the podcast Marketplace and you’ll land right into the podcast results pivot. Same goes for music.

If you’re like me, you probably also love to discover new music. We’d made that possible in Marketplace now, too. In artist results, we followed in the Zune HD’s footsteps and added a Related pivot that lists similar artists.

Changes to the Music + Videos Hub

In addition to new features like podcasts and Smart DJ, we also made a ton of smaller but noticeable tweaks to the Music + Videos Hub, much based on customer research or feedback from you. Here’s a rundown of some of the more notable ones:

  • More discoverable playback options: Research showed we provided a great option—“shuffle all music”— that almost nobody knew we had! So we’ve moved the button and updated the icon to make it stand out. Ditto for the old Rate, Shuffle, and Repeat playback options, which were hidden behind album art. In Mango, they’re front and center.

For Mango, we've made many controls easier to find, like the "shuffle all music" option at bottom.

  • Improved History and New: These areas are designed to make it easier to find and play content. But usability studies taught us the horizontal layout and 8-item limit slowed people down. So in Mango, we’ve gone vertical— and added room for 25 items.
  • Better mini-playback control: We noticed people were having trouble tapping the small buttons of our handy mini-playback control. Now when you tap the volume button on your phone you’ll see bigger, easier-to-tap music controls as well as the artist name and what’s playing. Tap on that info to launch the full music player and  turn on options like shuffle or repeat.
  • New lock-screen options: We thought it would be handy if you could easily control your music player while your phone is locked, so in Mango you’ll find playback controls there.
  • New artist wallpapers: We also figured music lovers would like to see those great artist images in the Music + Videos Hub show up as wallpaper on the lock screen. In Mango, that’s now a settings option. (We keep this one off by default, since it does have a small impact on your battery life).

We also made a bunch of tweaks to the music player itself. These include:

  • Better playback controls: The playback controls are bigger and are now aligned with the mini-playback control—so your thumbs always know where to go.
  • Better artist images: We found that the background artist images were sometimes too bright, which made some controls hard to see. Our design team worked hard to find the right opacity for the images. The end result you’ll see in Mango has a great layered look and never interferes with the controls.
  • More playback info: We’ve added the artist name to the music player queue so that when you’re jamming to your new Smart DJ mix, you know exactly what’s up next.

In the Mango music player, buttons are bigger and easier to find; there's also more options and info.In the Mango music player, buttons are bigger and easier to find; there's also more options and info.

  • More playback options: Tap the Repeat button a couple of times and you’ll see the addition of a Repeat Once mode for those songs you just can’t get enough of.
  • New playlist option: Yep, that’s right—you can finallycreate playlists on your device. Add a mix of whatever you want to your queue or start a Smart DJ mix and save it as a playlist.
  • Better data management: In Mango, Zune Pass subscribers now see an icon on the phone when they’re listening to streamed music—so you always know when you’re consuming data.
  • More video options: Last but not least, for videos, we’ve added a full-screen toggle and video scrubbing (where supported) so you have quick access to the parts of your videos you love most—features we heard you ask for!

We appreciate all the feedback you gave us on the Music + Videos Hub over the past several months—and we want to hear more for Mango! Conceiving, designing and building these features has been a blast—but it’s even better when we get to watch our customers use and love them.

Josh Phillips, program manager, Windows Phone Engineering

Josh Phillips June 07, 2011

Wow!  Thanks all for the kudos and feedback – my apologies for the delayed response!  I see lots of questions and I’ll get to a few of the smaller ones later but I want to first address the podcast concerns that take up the lion’s share of the comments.

I should have been a little bit clearer on how podcasts work in both 7 and Mango.  Today, you can use the Zune PC software to subscribe to any podcast series, anywhere in the world that has Windows Phone in market, and consume them on your phone.  That option will not change with Mango but it will improve.  Once you have synced a series subscription from your PC to your phone (using the Zune software), you can have the phone manage the subscription by tapping the “subscribe” button on the series details screen – at which point, whenever new episodes are available they will automatically be directly to your phone – without a PC!  Again, this is for any podcast series, anywhere in the world with Windows Phone.   Additionally, in Mango and starting in the U.S., there will be a full-fledged podcast marketplace that you can browse right on the phone.  You will also be able to download or stream individual episodes and subscribe to a series without ever having to connect to a PC. We are working to bring this feature to other markets but the U.S. is the only market for which we can confirm support at this time.  There are lots of nuanced and unique regulations in each region and we have to make sure that we’ve dotted all our i’s and crossed all our t’s before we can bring an on-phone podcast marketplace to additional locales.

To summarize, you’ll still be able to enjoy podcasts all over the world with Mango but, once you’ve gotten the series from your PC to device, you won’t need a PC to get new episodes (yay!).  Additionally, if you’re in a region that has a supported marketplace, you’ll never need to use a PC at all as you can browse and subscribe to series right on the phone.   Stay tuned as we continue to invest in bringing new features and services to new markets. In the meantime, keep up the great feedback!  Thanks!

REMARKABLE first 16 hours reading results:

References:

Aug 3: 42 from the below one [hup.hu]
Aug 4, 9:30: 18 from the below one [hup.hu]
which is 60 out of 103

nokia + wp7 debut [hup.hu]

 ( bervi | 2011. augusztus 3., szerda – 20:59 )
  • 6 hozzászólás
  • 243 olvasás [reads] [i.e. every 4th reader on hup.hu clicked over here]