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TI’s OMAP4460 in Samsung GALAXY Nexus with Android 4.0
Updates: Samsung cuts LTE chip cost by half, ABI Research teardown reveals [Feb 7, 2012]
The Samsung Galaxy Nexus made a big impact on the market in December 2011, thanks to its sleek design, new Android OS (Ice Cream Sandwich) and NFC capability. The smartphone has another notable hidden feature that makes it more cost-competitive.
The Samsung Galaxy Nexus modem is constructed with the combination of a VIA Telecom CDMA/EVDO Rev.A integrated circuit and a Samsung LTE baseband integrated circuit, ABI Research said in its teardown note. This combination is now common for Samsung’s Verizon phones, but the Galaxy Nexus sports a new version of the LTE baseband chip. The new chip is estimated at nearly half the cost of the prior chip’s US$23 price tag.
This cost reduction is an important milestone in securing the rapid migration to LTE throughout the world, ABI Research indicated.
The application processor found inside the Galaxy Nexus is a TI OMAP4460, which runs at 1.2GHz, according to ABI Research. Other notables include an NFC antenna embedded in the device battery, and a CSR GPS single chip, a Broadcom Wi-Fi/BT/FM single chip and an Avago LTE PA and GPS frontend.
– Samsung Electronics Announces Fourth Quarter & FY 2011 Results [Samsung press release, Jan 27, 2012]
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“Despite intensified competition amid the global economic slowdown, our Telecommunications businesses continued to post solid earnings with an enhanced line-up of high-end smartphones, resulting in higher average selling price (ASP). Moreover, improved profitability and earnings growth of our Set businesses, including smartphones and flat panel TVs led to our company’s strong earnings,” said Robert Yi, Senior Vice President and Head of Investor Relations.…
Smartphone Sales Remain Main Driver
The Telecommunications businesses – including mobile communications and telecommunication systems – posted a record quarterly operating profit of 2.64 trillion won for the period. Fourth quarter revenue reached a record 17.82 trillion won compared with 11.75 trillion won for the same period of 2010.The stellar performance has allowed Samsung to register full year 2011 operating profit of 8.27 trillion won, up 90 percent on-year. Total sales for fiscal year 2011 also hit an all-time yearly high of 55.53 trillion won, accounting for almost one-third of Samsung Electronics’ total revenue for the year.
Samsung’s flagship GALAXY S II smartphone and its full lineup of high-end mobile devices, such as the GALAXY Note and the GALAXY Nexus, and entry-level models drove up revenue for the year by almost 40 percent compared with the previous year.
All told, shipments of Samsung smartphones rose by approximately 30 percent in the fourth quarter, compared with the previous quarter.
For the global market outlook for this year, demand for entry-level smartphones and tablet PCs will increase significantly, while the growth momentum for feature phones is expected to stay static. Emerging markets and the spread of LTE (Long-Term Evolution) wireless telecommunications technology have also contributed to the growth of the smartphone market, which is expected to grow by more than 30 percent.
The Telecommunication System Business will further solidify its leadership in the wireless network market with the expansion of the LTE service in Korea and North America.
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4Q FY2011 Earnings Conference Call [Samsung presentation, Jan 27, 2012]
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End of updates
Samsung and Google introduce GALAXY Nexus [Samsung Mobile press release, Oct 19, 2011]
World’s First Smartphone to feature Android 4.0 Ice Cream Sandwich and a HD Super AMOLED display
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Best-in-class hardware meets the most advanced software
GALAXY Nexus is the first smartphone to feature a 4.65’’ display with a market-leading resolution of 720p (1280×720), ensuring you can enjoy GALAXY Nexus’ immersive entertainment capabilities and fast web browsing in superior clarity.
Succeeding the original Contour Display of Nexus S, GALAXY Nexus comes with a rounded shape that fits perfectly within your palm or to your face for phone calling. Hyper-skin backing on the battery cover improves the ergonomic feel of the device and makes the phone slip-resistant. At just 8.94mm thick, with a minimal 4.29mm bezel, GALAXY Nexus provides superb portability alongside an expansive screen.
GALAXY Nexus also features an ultra-fast 1.2GHz dual core processor, providing superior power and speed, ensuring you can take full advantage of GALAXY Nexus’ enhanced multitasking capabilities with ease, or enjoy the large, vivid display to its full capacity with high-definition gaming or video streaming. LTE or HSPA+ connectivity combined with a dual core processor delivers high-speed web browsing which ensures you always have the web at your fingertips, wherever you are.
GALAXY Nexus will be available in the U.S., Europe, and Asia beginning in Novemberand gradually rolled out to other global markets.
GALAXY Nexus Product Specifications
Network HSPA+ 21Mbps/HSUPA 5.76Mbps 850/900/1900/1700/2100
EDGE/GPRS 850/900/1800/1900
*LTE version will be available depending on the region.Processor 1.2 GHz Dual Core Processor Display 4.65” 1280X720 HD Super AMOLED OS Android 4.0, Ice Cream Sandwich Camera Main(Rear) : 5 MP AF with LED Flash with zero shutter lag and fast shot2shot
Sub (Front) : 1.3MP for Video CallVideo Codec : MPEG4/H.263/H.264
Playback : 1080p@ 30fps
Recording : 1080p Full HD Video@ 30fpsAudio Codec : MP3/AAC/AAC+/eAAC+3.5mm Ear Jack Google™Mobile Services Android Market™, Gmail™, Google Earth™, YouTube™, Movie Studio
Google Maps™ 5.0 with 3D maps and turn-by-turn navigation
Syncing with Google Calendar™, Google+ appConnectivity Bluetooth® technology v 3.0 USB 2.0
Wi-Fi 802.11 a/b/g/n (2.4GHz/ 5GHz)
NFCSensor Accelerometer, Compass, Gyro, Light, Proximity, Barometer Memory 1GB(RAM) + 16GB/ 32GB Internal memory Size 135.5 x 67.94 x 8.94mm, 135g Battery Standard battery, Li-on 1,750 mAh
TI confirms OMAP 4460 is in Nexus Galaxy [Oct 19, 2011]
We got word from TI that says it clearly. “Yes, the highly-anticipated Android 4.0 “Ice Cream Sandwich” release runs on the OMAP4460 processor.”
They went on to say that this is mainly due the fact they are better than the competition. They claim “the ability to provide hardware-integrated security, distinctive and advanced imaging features, enhanced memory and
more, all on a smart multicore architecture.”TI’s vice president of OMAP platform business, Remi El-Ouazzane continues with something we will break into a separate story. He tells the word that OMAP 4460 is inside Nexus and that they are the first with Android 4.0 phone. It looks like they are the reference even for Ice Cream Sandwich tablets.
“What I may be the most excited by is not only the ability to converge to one Android release for both smartphones and tablets, but to be able to pack that level of performance across graphics or video on an HD screen and within the power envelope of a smartphone device.This is where our OMAP smart multicore architecture makes a huge difference,” he said.
Also, He goes after Nvidia with this comment: “At the end of the day, brute force (number of cores, for instance) does not rival sophistication.” TI is telling the world that their two core with great video and graphics with great power is just enough.
According to OMAP™ 4 Platform: OMAP4430/OMAP4460 [March 28, 2011] and OMAP™ 4 Platform: OMAP4470 [June 2, 2011]:
| OMAP4430 | OMAP4460 | OMAP4470 | |
| Process node | 45nm | 45nm | 45nm |
| ARM® Cortex™-A9 Clock Speed (two) | 1 GHz | 1.5 GHz | 1.8 GHz |
| 2D & 3D Graphics | Hardware accelerated [POWERVR™ SGX540, greater than 2x the sustained performance compared to the previous SGX530 core] |
Hardware accelerated [POWERVR™ SGX540, greater than 2x the sustained performance compared to the previous SGX530 core ] |
Hardware accelerated Dedicated 2D and 3D graphic cores [POWERVR™ SGX544, more than two times the sustained performance compared to the previous SGX540 core performances, supports DirectX with maximum hardware acceleration] |
| Video performance (2D) | 1080p HD | 1080p HD | 1080p HD |
| Video Performance (3D) | 720p stereoscopic 3D | 1080p Stereoscopic 3D | 1080p Stereoscopic 3D |
| Imaging Performance (per second) | 20 MP main camera 5MP stereo (dual cameras) |
20MP main camera 12 MP stereo (dual cameras) |
20MP main camera 12 MP stereo (dual cameras) |
| Availability | Currently sampling | Currently sampling | Samples in 4Q 2011 |
| Display Support | WUXGA (1920 x 1200) | WUXGA (1920 x 1200) | QXGA (2048×1536), multiple screens |
Why the Galaxy Nexus uses OMAP instead of Exynos [Oct 18, 2011]
The rumors seemed strange from the start — a Samsung phone with a Texas Instruments processor? Last year’s Nexus S was a Samsung device, and it was Samsung through and through with a 1GHz Hummingbird system-on-a-chip (SoC). Now here we are looking at the new Googleflagship, the Galaxy Nexus, and it has a TI OMAP4460 on the inside. Why not Samsung’s own Exynos part?
There area few factors at work here, but the most important one is related to how the Nexus program works. Back when Google announced the Motorola Mobility buy, the company finally revealed a bit about how it operates the Nexus program. This was done in an effort to show that Motorola won’t be getting preferential treatment.
According to Google’s Andy Rubin, each year Google selects a device maker that it wants to work closely with on the next Nexus phone. But it’s not just the OEM that is involved — Google decides on components in the phone individually. Unlike other devices, Google gets it way with the Nexus.
So the team that will eventually “huddle together in one building” will be made up of the OEM, and several component makers that supply things like the SoC and radios. Then 9-12 months later, a little Nexus is born. Last year, Google went with Samsungfor the device itself, and the SoC. This year, Google has decided to put Texas Instruments on the processor team.
So now the OMAP4460 is getting quite a lot of scrutiny, even though it isn’t exactly a new chip. This dual-core SoC is clocked at 1.2GHz, and uses ARM Cortex-A9 architecture, just like the Exynos. That’s not a problem, but the older GPU, the PowerVR SGX540 is. We were hoping for a step up in the graphics department.
[Samsung’s own Cortex A9 based SoC, Exynos 4210 [Sept 22, 2011] in 1GHz and 1.2GHz version is currently sampling.]
Why did Google choose the OMAP for its new Nexus? Well, it might not live up to the high graphical standards set out by the iPhone, but it is a solid chip in its own right. The OMAP4 platform makes use of an additional hardware accelerator called IVA 3 [IVA-HD as called in the Technical Reference below] that makes encoding and decoding HD video a snap. The Galaxy Nexus has an HD screen, so this hardware focus on video is a big plus.
Google engineers were likely also drawn to the OMAP for its use of a dual-channel memory controller. Android’s multitasking system means that data is constantly being moved into, and out of, active memory. This is definitely a strength of TI’s OMAP parts.
Google will be developing the new version of Android on OMAP for the next year, so be ready for more devices based on this one. Much like the Nexus One started the Snapdragon revolution two years ago, this could be TI’s time to shine. If that OMAP4460 starts looking old and tired to OEMs in the coming year, there is always the upcoming OMAP4470 (which is armed with the much-newer and faster SGX544 GPU) to maintain compatibility and increase performance, too.
One official benchmark (GLBenchmark 2.1) to show the GPU performance differences:
OMAP4460 Multimedia Device Silicon Revision 1.x – Technical Reference Manual [PRELIMINARY, February 2011–Revised October 2011, 5620 pages]
- NOTE: Missing functionality in OMAP4430 Multimedia Device Silicon Revision 2.x – Technical Reference Manual [July 2010–Revised October 2011, 5564 pages]
Overview
The OMAP4460 high-performance multimedia application device is based on enhanced OMAP™ architecture and uses 45-nm technology.
• The architecture is designed to provide best-in-class video, image, and graphics processing for 2.5/3G wireless terminals, high-performance personal digital assistants (PDAs). For that purpose, the device
supports the following functions:
– Streaming video up to full high definition (HD) (1920 × 1080 p, 30 fps)
– 2-dimensional (2D)/3-dimensional (3D) mobile gaming
– Video conferencing
– High-resolution still image (up to 16 Mp)• The device supports high-level operating systems (OSs) such as:
– Linux®
– Palm OS™
– Symbian OS™
– Windows™ CE, WinMobile™• The device is composed of the following subsystems:
– Cortex™-A9 microprocessor unit (MPU) subsystem, including two ARM® Cortex-A9 cores
– Digital signal processor (DSP) subsystem
– Image and video accelerator high-definition (IVA-HD [IVA 3 as called in marketing materials]) subsystem
– Cortex™-M3 MPU subsystem, including two ARM Cortex-M3 microprocessors
– Display subsystem
– Audio back-end (ABE) subsystem
– Imaging subsystem (ISS), consisting of image signal processor (ISP) and still image coprocessor (SIMCOP) block
– 2D/3D graphic accelerator (SGX) subsystem
– Emulation (EMU) subsystem
Texas Instruments OMAP4460 Block Diagram
OMAP4430 and OMAP4460 comparedMemory Adapter
The purpose of the MA is to improve the missed latency of the L2 cache between the ARM Cortex-A9 processor and external memory. One of the PL310 master ports is connected to the MA and is used for all accesses to SCRAM. The PL310 address filtering mechanism is used to split incoming addresses between the MA connected to one of the PL310 master ports and the local interconnect connected to the other PL310 master port.Cache Management Unit
The CMU provides the ability to perform maintenance operations on Cortex-A9 MPU caches by physical address range. This reduces the execution time required by the Cortex-A9 CPUs to perform cache maintenance operations, while improving the overall throughput of maintenance operations. This frees the CPUs for other useful work. The registers inside the CMU are configured using the 32-bit interconnect configuration port from the local interconnect. The CMU operates at half the clock speed of the CPU core.…
EMIF Controller [EMI Module]
The EMIF [External Memory InterFace] module provides connectivity between the device and the LPDDR2-type memories and manages data bus read/write accesses between external memories, the microprocessor unit (MPU), and the direct memory access (DMA) controller.
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The EMIF is an L3 bus peripheral that provides an interface to the LPDDR2 memories.
The diagram below shows the interconnection between the EMIF module and the other modules.
Digital locked loops (DLLs) are used to delay the input DQS signals during reads so that these strobe signals can be used to latch incoming data on the DQ pins, as required by the LPDDR2 standard.
Physical layers (PHYs) are hard macros that convert single-data rate (SDR) signals to DDR signals.
EMIF of OMAP4430 and OMAP4460 comparedL3 Interface
The EMIF supports three local interfaces: one connects to the system interconnect, one to a low-latency master, and one comes from the MPU half of the EMIF-to-MPU connection. These interfaces are used to request all external memory device accesses, to access the EMIF registers, and to transfer all data to and from the EMIF controller. … A third interface arranges the connection between the EMIF and the MPU. It is separated to the MPU half of the EMIF-to-MPU L3 Interface and the EMIF half of the EMIF-to-MPU L3 Interface.[PRCM module]
• The device includes state-of-art power-management techniques required for high-performance mobile products.
• Comprehensive power management is integrated into the device.• The device also integrates:
– On-chip memory
– External memory interfaces
– Memory management
– Level 3 (L3) and level 4 (L4) interconnects
– System and connecting peripheralsCortex-A9 MPU Subsystem Description
The Cortex-A9 MPU subsystem [is based on the symmetric multiprocessor (SMP) architecture and] integrates the following submodules:
• ARM Cortex-A9 MPCore
– Two ARM Cortex-A9 central processing units (CPUs)
– ARM Version 7 ISA™: Standard ARM instruction set plus Thumb®-2, Jazelle® RCT and Jazelle DBX Java™ accelerators
– Neon™ SIMD coprocessor and VFPv3 per CPU
– Interrupt controller (Cortex-A9 MPU INTC) with up to 128 interrupt requests
– One general-purpose timer and one watchdog timer per CPU
– Debug and trace features
– 32-KB instruction and 32-KB data level 1 (L1) caches per CPU• Shared 1-MB level 2 (L2) cache
• 48 KB bootable ROM
• Local power, reset, and clock management (PRCM) module
• Emulation features
• Digital phase-locked loop (DPLL)
TI OMAP4460: Cortex-A9 MPU – ABE – DSP subsystemsABE Subsystem Description
The ABE subsystem handles audio processing for the application. It manages the audio and voice streams between the Cortex-A9 MPU subsystem and/or DSP, and the physical interfaces.The ABE subsystem allows:
• Buffering of audio samples
• Mixing audio with voice downstream and/or microphone upstream (sidetone)
• Postprocessing of equalization, 3D effects, bass-boostThe ABE subsystem consists of:
• Audio engine (AE) subsystem, which performs real-time signal processing such as:
– Muxing and mixing voice and data streams
– Postprocessing operations such as sampling rate conversion, volume control, 3D effects
– Execution of whole data transfers in the ABE subsystem using audio traffic controller (ATC)The AE subsystem includes an AE and has the following on-chip memories available: 64-KB data memory (DMEM); 6-KB coefficient memory (CMEM); and 18-KB sample memory (SMEM).
The ATC manages the data movement in the ABE subsystem and is in charge of interrupt generation to the DSP and Cortex-A9 MPU subsystems.
• Four general-purpose timers (GPTIMERs) and one watchdog timer (WDTIMER)
• Peripheral interfaces:
– Three multichannel buffered serial ports (McBSPs) for inter-IC sound ( I2S™) external connectivity
– One multichannel audio serial port (McASP) supporting Sony/Philips digital interconnect format (S/PDIF) output
– One MIPI SLIMbus interface to support new generations of MIPI-compliant components
– One digital microphone (DMIC) for three stereo digital microphones support
– One multichannel pulse-density modulation (McPDM) interface, which ensures communication with the TWL6040 audio companion chip• Internal interfaces for connection with the DSP and Cortex-A9 MPU subsystems and other modules in the device
• Dedicated power domain (ABE power domain)
DSP Subsystem Description
This information is not available in the public domain.
IVA-HD [IVA 3 as called in marketing materials] Subsystem Description
The IVA-HD subsystem is a set of video encoder/decoder hardware accelerators. It supports up to 1080p × 30 fps, slow-motion camcorder, triple play (HD and SD capture and JPEG capture), real-time transcoding of up to 720p, and video conferencing up to 720p.
The IVA-HD subsystem is composed of:
• Improved motion estimation acceleration engine (iME3), which is used in encoding processing
• Improved loop filter acceleration engine (iLF3), which performs deblocking filtering
• Improved sequencer (iCONT1) based on the ARM968E-S™ microcontroller. It includes memory and INTC and is used as a primary sequencer.
• Intraprediction estimation engine (iPE3). It is used in encoding processing.
• Calculation engine (CALC3), which performs transform and quantization calculations
• Motion compensation engine (MC3), which creates an interprediction macroblock with given motion vectors and modes from the reference data
• Entropy coder/decoder (ECD3), which uses Huffman and arithmetic codes during the process of encoding and decoding the stream
• Video DMA processor (iCONT2), which is also based on the ARM968E-S microcontroller and can be used as secondary sequencer
• Video DMA engine (vDMA), which is a DMA engine for data transmission between external memories and shared L2 memory
• Synchronization box (SyncBox) embedded in each hardware accelerator and in both iCONTs
• Mailbox for communication between IVA-HD and external to it processors (DSP, Cortex-A9, and Cortex-M3)
• Shared L2 interface and memory
• Video local interconnect for connection between the submodules of the IVA-HD, and between the IVA-HD and DSP subsystems
• IVA-HD system control module (SYSCTRL), which controls the clocks in the subsystem and PRCM handshakingThe IVA-HD subsystem can process three data formats for internal data: picture or slice, macroblock header, and residual data.
The IVA-HD supports [the following codec standards natively; that is, all functions of standards are accelerated (without any intervention of the digital signal processor [DSP])] the following formats:
• MPEG-1/-2/-4 such as MPEG-2 MP, ML, and MPEG-4 as SP/ASP
• Divx 5.02 and above
• Sorenson Spark [V0 and V1] (decode)
• H.263 P0 (encode and decode) and P3 (decode)
• H.264 Annex G (scalable baseline profile up to 720p)
• H.264 BP/MP/HP
• [H.264: Fast Profile/RCDO Encode and Decode]
• H.264 Annex H (partial) [up to 720p30]
• Stereoscopic video
• JPEG [(also MJPEG)] (encode/decode)
• VC-1 [WMV9/RTV] SP/MP/AP
• AVS-1.0
• RealVideo® 8/9/10 (decode only)
• On2® VP6.2/VP7 (decode only)[IVA-HD 1.0 will use eXpressDSP Digital Media (xDM) standard as the principle software interface. The xDM standard defines application programming interfaces (APIs) through which an application invokes a
particular class of codec, such as video decode or audio encode.xDM developers kit, technical documentation and full compliant codecs can be downloaded from http://focus.ti.com/docs/toolsw/folders/print/tmdxdaisxdm.html.
Software released on IVA-HD 1.0 will be xDM-compliant and will be available during 2010.]
TI OMAP4460: DSP – IVAHD – Display subsystemsDisplay Subsystem Description
The display subsystem provides the control signals required to interface the OMAP system memory frame buffer (SDRAM) directly to the displays. [The display subsystem (DSS) provides the logic to display a video frame from the memory frame buffer on a liquid-crystal display (LCD) panel or a TV set.] It supports hardware cursor, independent gamma curve on all interfaces, multiple-buffer, and programmable color phase rotation. The display subsystem allows low-power display refresh and arbitration between normal and low-priority pipelines.
The display subsystem consists of the following sections:
• Display controller: It can read and display the encoded pixel data stored in memory and write the output of one of the overlays or one of the pipelines into the system memory. It supports the following components:
– Three video pipelines, one graphic pipeline, and one write-back pipeline. The graphic pipeline supports pixel formats such as: ARGB16-4444, RGB16-565, ARGB16-1555, ARGB32-8888, RGBA32-8888, RGB24-888, and BITMAP (1, 2, 4, or 8 bits per pixel). It allows selection of the
color-depth expansion.
– Write-back pipeline: it uses poly-phase filtering for independent horizontal and vertical resampling (upsampling and downsampling). It allows programmable color space conversion of RGB24 into YUV4:2:2-UYVY, YUV4:2:2-YUV2, or YUV4:2:0-NV12, and selection of color-depth reduction from RGB24 to RGB16.
– Two LCD outputs, each one with dedicated overlay manager, for support of passive matrix color and monochrome displays (up to 8-bit interface) and active matrix color displays (up to 24-bit interface). Secondary LCD output is available through parallel CMOS interface for MIPI®-DPI 1.0
support.
– One TV output with dedicated overlay manager
– Own direct memory access (DMA) engine• Remote frame buffer interface (RFBI) module.
– Support for MIPI-DBI protocol
– 8-/9-/16-bit parallel interface
– Programmable pixel modes and output formats• Two MIPI display serial interfaces (DSIs) with the following main features:
– Support for MIPI-DSI (four data-lane complex inputs/outputs (I/Os) for DSI1 and two data-lane complex I/Os for DSI2)
– Support for video mode and command mode
– Data interleaving support for synchronous and asynchronous streams
– Bidirectional data link support• High-definition multimedia interface (HDMI) encoder with the following main features:
– HDMI 1.3, HDCP 1.2, and DVI 1.0 compliant
— Including support for the 3D Stereoscopic frame-packing formats of HDMI v1.4 standard (720p, 50Hz, 720p, 60Hz and 1080p, 24Hz)
– Deep-color mode support (10-bit for up to 1080p and up to 12-bit for 1080i/720p)
– Support for uncompressed multichannel audio
– Integrated high-bandwidth digital content protection (HDCP) encryption engine for transmitting protected audio and video content
– Integrated transition minimized differential signaling (TMDS) and TERC4 encoders for data island support• NTSC/PAL video encoder with the following main features:
– Output to on-chip video digital-to-analog converter (VDAC) providing composite analog output signal: NTSC-J, M; PAL-B, D, G, H, I; PAL-M
– Support for square pixel sampling
– Programmable horizontal synchronization, vertical timing, and waveformsNOTE: The NTSC/PAL video encoder and VDAC function are not supported.
Face Detect Module Description
The face detect module is a stand-alone module that performs face detection and tracking on a picture stored in the SDRAM memory. It communicates with the Cortex-A9 MPU, DSP, and Cortex-M3 MPU
subsystems.Face detect is typically used on:
• Video encoding
• Face-based priority auto-focusing
• Red-eye removalThe face detect module comprises:
• Face detection core with embedded DMA engine for data memory access
• RAM and ROM memories
• L3 and L4 port interfacesCortex-M3 MPU Subsystem Description
[The dual Cortex™-M3 microprocessor (MPU) subsystem controls the imaging subsystem (ISS) and manages some controls of the video and display subsystem. It contains two ARM® Cortex-M3 processors (CPUs) that share a common level 1 (L1) cache (shared cache). One of the CPUs is dedicated to sequencing still image coprocessor (SIMCOP) accelerators, and the other CPU is dedicated to the ISS and display subsystem control. A single image real-time operating system (RTOS) runs on both cores, thereby minimizing the code size. The integrated interrupt handling of the dual Cortex-M3 MPU allows efficient control of the ISS.]
The Cortex-M3 MPU subsystem includes the following components:
• Two Cortex-M3 CPUs: One for SIMCOP control, and the other for RTOS, ISP, and display subsystem control
• ARMv7-M and Thumb-2 instruction set architecture
• Dedicated INTC with up to 64 physical interrupt events
• Two-level memory subsystem hierarchy
– L1
— 32-KB shared cache memory
– L2 ROM + RAM
— 64-KB RAM
— 16-KB bootable ROM
• Cortex-M3 system bus directly connected to the ISS interconnect
• MMU for address translation
• Integrated power management
• Emulation feature embedded in the Cortex-M3
TI OMAP4460: Display – Face Detect – ISS – Cortex M3 MPU subsystemsISS Description
[The imaging subsystem (ISS) deals with the processing of the pixel data coming from an external image sensor, data from memory (image format encoding and decoding can be done to and from memory), or data from SL2 in IVA-HD for hardware encoding. With its subparts, such as interfaces and interconnects, image signal processor (ISP), and still image coprocessor (SIMCOP), the ISS is a key component for the following multimedia applications: camera viewfinder, video record, and still image capture.]
The ISS processes data coming from the image sensor, memory, and IVA-HD subsystem. The ISS is responsible for multimedia applications such as: camera viewfinder; video record with up to 1080 p at 30 fps with digital zoom and still image processing, such as image capture up to 16 Mp with digital zoom and rotation. The ISS supports a pixel throughput of up to 200 Mp/s. It assures good performance with sensors up to 16 Mp and more (higher resolution can be achieved through multiple passes). The ISS can implement third-party algorithms for further flexibility when working with image sensors.
The ISS consists of:
• The ISP, which deals with on-the-fly or memory-to-memory data processing. It allows data collection for autoexposure, autowhite balance, autofocus, resizing, and histogram generation.
The ISP consists of:
– Image pipe interface (IPIPEIF) for synchronization signals (HD, VD) for the ISIF, IPIPE, RSZ, and hardware 3A (H3A) modules, and data transfer from video port, SDRAM, ISIF. Various pixel data manipulation functions.
– Image pipe (IPIPE) front-end and back-end modules for raw data processing and RGB and YUV data processing, respectively. They support:
— Sensor data linearization for dynamic range extension
— Programmable 2D lens shading compensation correction
— Black-level compensation
— Gamma correction
— RGB color correction
— RGB to YUV4:2:2 color conversion
— 3D look up table (LUT) for color correction
— 2D edge enhancement
— False chroma suppression
– H3A for autowhite balance, autoexposure, and autofocus
– Pattern generator (PG) for internal data generation for test purposes. It provides the ability to test some of the ISP submodules without the use of an external image sensor.
– Two independent resizers, which allow YUV4:2:2 to YUV4:2:0 planar Chroma filtering and downsampling. The resizers support input and output flows with up to 200 Mp/s, and memory-to-memory rescaling in the range ×1/4096 scale down, and ×20 scale up.– Image sensor interface (ISIF) can process the incoming data and supports the following main functions:
— Sensor data linearization
— Supports VGA read out mode
— Color space conversion
— Digital clamp with horizontal/vertical offset drift compensation
— Vertical line defect correction
— Programmable 2D-matrix lens shading correction
— 10-to-8 bits A-Law compression table inside
– Buffer logic (BL), which processes and manages the requests to the module and memory subsystem• Peripheral serial interfaces for connection with sensors and memories:
– Two PHYs, CSIPHY1 and CSIPHY2, for physical connection to external sensors
– Peripheral serial interfaces CSI2-A and CSI2-B/CCP2 for image data transfer from sensors to memory or ISP• Peripheral 16-bit parallel interface, BT656 and SYNC mode
[Parallel interface (CPI)
• 16 bits wide
• up to 148.5 MPix/s
• BT656 and SYNC mode (HS, VS, FIELD, WEN)
…The camera subsystem can manage a parallel interface and [up to] two serial image sensors. Depending on the configuration of the shared pins, two of the interfaces can be active at the same time. However, only one data flow can use the ISP. Moreover, if the parallel interface is used data from it goes to ISP and the other used interface must send it to memory.]
• SIMCOP module for memory-to-memory operation; JPEG encode/decode hardware acceleration; high-ISO filtering; block-based rotation; warping and fusion; and general-purpose imaging acceleration.
The SIMCOP includes the following main submodules:
– Two imaging extension (iMX) modules – programmable image and video processing engines
– Noise filter 2 (NSF2) – for advanced noise filtering and edge-enhancement
– Variable-length coder/decoder for JPEG (VLCDJ) module
– Discrete cosine transform (DCT) module
– Lens distortion correction (LDC) module
– Rotation accelerator (ROT) engine
– Hardware sequencer, which offloads sequencing tasks from the MPU
– Shared buffers/memories
– DMA controller• Timing control module for CAM global reset control, CAM flash strobe, and CAM shutter
• System interfaces and interconnects comprising:
– Two configuration interfaces
– One 128-bit master data interface
– Internal ISS interconnects for image data and configuration
– On-chip RAM interface
– Circular buffer (CBUFF) and burst-translation engine (BTE) for efficient communication with external memory (SDRAM/TILER support)2D/3D Graphics Accelerator [SGX Subsystem] Description
The 2D/3D graphics accelerator subsystem is based on POWERVR® SGX540 core from Imagination Technologies. It supports phone/PDA and handheld gaming applications. [The POWERVR SGX540 v1.2.0 architecture is scalable and can target all market segments from mainstream mobile devices to high-end desktop graphics.] The SGX can process different data types simultaneously, such as: pixel data, vertex data, video data, and general-purpose data processing. [Targeted applications include feature phones, PDAs, and handheld gaming applications.]
The SGX subsystem has the following features:
• Universal scalable shader engine ( USSE™), multithreaded engine incorporating pixel and vertex shader functionality to reduce die area
• Advanced shader feature set in excess of Microsoft VS3.0, PS3.0, and OGL2.0
• Industry-standard API supports Direct3D™ Mobile, OGL-ES 1.1 and 2.0, OpenVG™ 1.1, and OpenMAX™
• Fine-grained task switching, load balancing, and power management
• Programmable high-quality image antialiasing
• Advanced geometry DMA driven operation for minimum CPU interaction
• Fully virtualized memory addressing for OS operation in a unified memory architecture
• Advanced and standard 2D operations, such as vector graphics, BLTs, ROPs, etc.
• Programmable video encode and decode support for H.264, H.263, MPEG-4 (SP), WMV9, and JPEGOn-Chip Debug Support [EMU Subsystem] Description
[Debugging a system containing an embedded processor involves an environment that connects high-level debugging software, executing on a host computer, to a low-level debug interface supported by the target
device. In between these levels is a debug and trace controller (DTC) that facilitates communication between the host debugger and the debug support logic on the target chip.A combination of hardware and software that connects the host debugger to the target system, the DTC uses one or more hardware interfaces and/or protocols to convert actions dictated by the debugger user to
JTAG® commands and scans that execute the core hardware.The debug software and hardware components let the user control multiple central processing unit (CPU) cores embedded in the device in a global or local manner. This environment provides:
• Synchronized global starting and stopping of multiple processors
• Starting and stopping of an individual processor
• Each processor can generate triggers that can be used to alter the execution flow of other processors.System topics include but are not limited to:
• System clocking and power-down issues
• Interconnection of multiple devices
• Trigger channelsFor easy integration into applications, a set of libraries (APIs) for debug-IP programming and a software message library are being provided. CToolsLib is a collection of embedded target APIs/library to enable
easy programmatic access to the chip tools (CTools), which are system-level debug facilities included in the debug subsystem capabilities of TI devices. More information about the APIs, download files, and
other useful links for available libraries can be found on the CToolsLib Wiki site: http://processors.wiki.ti.com/index.php/CToolsLib]The on-chip debug support has the following features:
• Multiprocessor debugging lets users control multiple CPU cores embedded in the device, such as:
– Global starting and stopping of individual or multiple processors
– Each processor can generate triggers that can be used to alter the execution flow of other processors
– System clocking and power down
– Interconnection of multiple devices
– Channel triggering• Target debugging, using IEEE1149.1 (JTAG®), or IEEE1149.7 (complementary superset of JTAG) port
• Reduction of power consumption in normal operating mode
• Real-time software trace allows the OMAP software masters to transmit trace data from OS processes or tasks on 256 different channels.The debug subsystem includes:
• IEEE1149.7 adapter
• Generic TAP for emulation and test control ( ICEPick-D™)
• Debug access port (DAP)
• Processor trace subsystem
• System trace subsystem
• EMU configuration interconnect
• Cross-triggering unit (XTRIGGER)
• Debug resource manager (DRM)ICEMelter:
• Controls the wake-up and power-down of the emulation power domainCORE instrumentation interconnect:
• Initiator ports:
– L3 interconnect (for software instrumentation and performance probes)
– OCP-WP
– IVA-HD instrumentation (HWA profiling)
– CM2 instrumentation
• Target port:
– EMU instrumentation interconnectOCP watch-point (OCP-WP):
• Monitors L3 interconnect transaction when target transaction attributes match the user-defined attributes or trigger on external debug event
• Only one instance, shared among the following L3 targets:
– GPMC
– L4_PER
– L4_CFGPower management events profiler (PM instrumentation)
Clock management events profiler (CM instrumentation)
Statistics collector (performance probes)
TI OMAP4460: EMU subsystem – PRCM module –
System Peripherals – SAR RAM – SAR ROMPower, Reset, and Clock Management [PRCM module]Description
The PRCM module allows efficient control of clocks and power according to the required performance, and reduction of power consumption.
[Power management (efficient use of the limited battery resources on a mobile device) is one of the most important design aspects of any mobile system. It imposes strong control over limited available power resources to ensure they function for the longest possible length of time.
The device power-management architecture ensures maximum performance and operation time for user satisfaction (audio/video support) while offering versatile power-management techniques for maximum design flexibility, depending on application requirements.
This introduction contains the following information:
• Power-management architecture building blocks for the device
• State-of-the-art power-management techniques supported by the power-management architecture of the deviceTo provide a versatile architecture supporting multiple power-management techniques, the power-management framework is built with three levels of resource management: clock, power, and voltage management.
These management levels are enforced by defining the managed entities or building blocks of the power-management architecture, called the clock, power, and voltage domains.
A domain is a group of modules or subsections of the device that share a common entity (for example, common clock source, common voltage source, or a common power switch). The group forming the domain is managed by a policy manager. For example, a clock for a clock domain is managed by a dedicated clock manager within the power, reset, and clock management (PRCM) module. The clock manager takes into consideration the joint clocking constraints of all the modules belonging to that clock domain (and, hence, receiving that clock).
NOTE: In the following sections, the term module is used to represent the device IPs (that is, modules or subsystems), other than the PRCM module, that receive clock, reset, or power signals from the PRCM module.
Clock Management
The PRCM module manages the gating (that is, switching off) and enabling of the clocks to the device modules. The clocks are managed based on the requirement constraints of the associated modules. The following sections identify the module clock characteristics, management policy, clock domains, and clock domain management.
…Power Management
The PRCM module manages the switching on and off of the power supply to the device modules. The power to the modules can be switched off when they are not in use to minimize device power consumption. Independent power control of sections of the device allow the PRCM module to turn on and off specific sections of the device without affecting the others.
…Voltage Management
The PRCM module controls the voltage scaling (that is, switching the voltage in discrete steps or in a continuum within a range of possible values) of the power sources of the device. This allows control of the
device power consumption according to the performance criteria defined. Higher performance is ensured with higher voltage and clock frequencies (and hence higher power consumption), while lower performance can be supported with lowered power consumption by reducing or completely gating the power supply to specific areas of the device and gating the associated clocks.
…]The PRCM module is divided into:
• Power and reset management (PRM), based on the SmartReflex™ framework with the following features:
– Dynamic clock gating
– Dynamic voltage and frequency scaling (DVFS)
– Dynamic power switching (DPS)
– Static leakage management (SLM)
– Adaptive body bias (ABB)
– Retention-till-access (RTA) for memories• Clock management 1 (CM1) for clock generation, distribution, and management for the Cortex-A9 MPU, ABE, and CORE always-on power domains. The clock management allows reduction of dynamic
consumption.• Clock management 2 (CM2) for clock generation, distribution, and management for other modules
System and Connection Peripherals
The OMAP device supports a comprehensive set of peripherals to provide flexible and high-speed (HS) interfacing and on-chip programming resources.
System Peripherals [see on the above diagram]
• Seven general-purpose timers (GPTIMER)
• One watchdog timer (WDTIMER)
• One 32-kHz synchronization timer (32KTIMER)• System control module, which contains registers for the following functions:
– Static device configuration
– Debug and observability
– Status
– Pad configuration
– I/O configuration
– eFuse logic
– Analog function control
– System boot decoding logic• System mailbox with eight mailbox message queues
[Communication between the on-chip processors – Cortex-A9 MPU, DSP and Cortex-M3 MPU – of the device uses a queued mailbox-interrupt mechanism. The queued mailbox-interrupt mechanism allows the software to establish a communication channel between two processors through a set of registers and associated interrupt signals by sending and receiving messages (mailboxes). ]
• One SPINLOCK module [provides hardware assistance for synchronizing the processes running on multiple processors in the device] with 32 hardware semaphores, which can service tasks between the Cortex-A9 MPU, DSP, and Cortex-M3 MPU subsystems
• One chip-to-chip (C2C) interface, which [is a serial, low-latency, peer-to-peer communication protocol that enables the extension of an internal protocol bus to one physical device over a printed circuit board (PCB). It] services the communication between the OMAP device and external devices
Connection Peripherals
… [see later]
On-Chip Memory Description
The on-chip memory is divided into L3 OCM RAM, SAR ROM, SAR RAM, and memories in the subsystems (Cortex-A9, Cortex-M3, ABE, and IVA-HD).
• The L3 OCM RAM consists of 56KB of on-chip SRAM.
• The save-and-restore (SAR) ROM [see on the above diagram] consists of 4KB and contains a linked list of descriptors used by the system DMA (sDMA).
• The SAR RAM [see on the above diagram] consists of 8KB divided into four blocks. It is used as context-saving memory when the device goes into off mode.Memory Management Description
The memory management is performed from:
• sDMA controller with up to 127 requests, 32 prioritizable logical channels, and 256 × 64-bit FIFO
[The system direct memory access (SDMA) module, also called DMA4, performs high-performance data transfers between memories and peripheral devices without microprocessor unit (MPU) or digital signal
processor (DSP) support during transfer. A DMA transfer is programmed through a logical DMA channel, which allows the transfer to be optimally tailored to the requirements of the application. ]• Dynamic memory management (DMM) module, which performs global address translation, address rotation (tiling), and access interleaving
[The dynamic memory manager (DMM) module is typically located immediately in front of the synchronous dynamic random access memory (SDRAM) controller (SDRC), as shown in the below diagram.
In a broad sense, the DMM manages various aspects of memory accesses such as:
– Initiator-indexed priority generation
– Multizone SDRAM interleaving configuration
– Block object transfer optimization – tiling
– Centralized low-latency page translation – MMU-like featureThe dynamic qualifier for memory management highlights the software configurability, and hence the runtime nature, of the four aspects of memory management handled by the DMM.]
External Memory Interface Description
There are two main interfaces for connection to external memories: general-purpose memory controller (GPMC) and dual-channel SDRAM controller (SDRC).
The GPMC [an unified memory controller dedicated to interfacing external memory devices] supports:
• Asynchronous SRAM memories
• Asynchronous/synchronous [, and page mode (available only in nonmuxed mode) burst] NOR flash memories
• NAND flash memories
• Pseudo-SRAM devicesThe SDRC/EMIF [provides connectivity between the device and LPDDR2-type memory and] allows:
• Connection between the device and LPDDR2-type memory. It supports double-data rate (DDR) and single-data rate (SDR) protocols. The EMIF is the interface between LPDDR2 SDRAM and the Cortex-A9 MPU subsystem, ISS, IVA-HD subsystem, SGX, and DMA controllers.
• PHY is the DDR physical interface, which implements data-rate conversion in compliance with LPDDR2 JEDEC requirements.
TI OMAP4460: DMM Module – External Memory Interface – L3 OCM RAM – Connection Peripherals – sDMA ControllerSystem and Connection Peripherals
The OMAP device supports a comprehensive set of peripherals to provide flexible and high-speed (HS) interfacing and on-chip programming resources.
System Peripherals
… [see earlier]Connection Peripherals
• Three universal asynchronous receiver/transmitter (UART) modules as serial-communication interfaces
• One UART + IrDA SIR up to FIR + TV remote control interface (CIR)
• McBSP module to provide full-duplex serial communication between the OMAP and other applications chips and codecs
• Five HS I2C™ controller modules; four of them are general-purpose modules with rates up to 3.4 Mbps, and the fifth one, in the PRCM module, performs dynamic voltage control and power sequencing with an external power IC.
• HDQ™/ 1-Wire® – Benchmarq HDQ and Dallas Semiconductor 1-Wire protocols interface
• Two HS MMC/SD/SDIO modules with 8-bit data bus interface, that can act as an initiator on L3 interconnect thanks to an embedded DMA
• Three HS MMC/SD/SDIO modules with 4-bit data bus interface
• Six general-purpose input/output (GPIO) modules with 32 I/Os each
• One keyboard controller, which supports up to 9 × 9 matrix keypads
• One MIPI SLIMbus interface
• Four multichannel serial peripheral interface (MCSPI) modules
• One HS universal serial bus (USB) On-The-Go (OTG) module with embedded PHY, compliant with the USB2.0 (up to 480 Mbps) standard for HS functions and with the OTG supplement
• One HS multiport USB host module, which can be used for interchip connection or with an off-chip transceiver. It is compliant with the USB2.0 standard. The USB host module allows communication with USB peripherals with data rates up to 480 Mbps for HS, up to 12 Mbps for full-speed, and up to 1.5 Mbps for low-speed.
• One full-speed USB module compliant with the USB1.1 standard for full-speed functions
• One MIPI high-speed synchronous serial interface (HSI) module with two full-duplex serial communication interfaces. It is used for communication between the OMAP device and an external device, with data rates up to 192 Mbps for transmission, and up to 225 Mbps for reception. The MIPI HSI supports 16 logical channels on each destination (RX/TX).
| GLBenchmark 2.1 |
TD-SCDMA: US$3B into the network (by the end of 2012) and 6 million phones procured (just in October)
Updates: China government not expected to issue TD-LTE operating license for the time being [Jan 16, 2012]
While China Mobile has been actively promoting TD-LTE, the China government is not expected to issue a TD-LTE operating license to China Mobile for the time being, according to industry sources.
China Mobile finished initial TD-LTE trials in seven selected cities in China around the end of 2011 and has proposed a second-round of trials, but the China government has not yet approved the plans, signaling the government’s attitude to slow down promotion of TD-LTE in China, the sources indicated.
This is because 3G mobile communication services are taking off in the China market and therefore the government does not want to issue a TD-LTE operating license out of consideration for China Telecom and China Unicom, the sources said.
– China Outstrips U.S. in Smartphone Market [Nov 23, 2011]
Deliveries of smart phones to operators and retailers in China grew 58% in the third quarter from the previous quarter to 24 million units. That surpassed 23 million units delivered to the U.S. market, down 7% from the previous quarter …
Nokia Corp. had the largest share of China’s smartphone market in the third quarter, with 29%. … Samsung Electronics Co. Ltd. is chasing hard with 18% of the Chinese market …
Strategy Analytics estimates that 57% of the world’s handsets were manufactured in China in 2010. … two of Nokia’s eight production facilities are based in China and the company said China is also one of its bigger suppliers of mobile handset components. …
End of updates
China Mobile Begins New Round of TD-SCDMA Procurement [Oct 12, 2011]
China Mobile (NYSE: CHL; 0941.HK) recently began its fifth-round TD-SCDMA equipment tender. China Mobile will further expand its TD-SCDMA 3G network by deploying base stations in county-level cities and other key urban areas, with total base stations expected to reach approximately 300,000 by the end of 2012. Mobile network equipment vendors have received tender orders and will place bids this week.
China market: China Mobile to expand TD-SCDMA network, says report [Oct 14, 2011]
China Mobile will invest an estimated CNY19 billion (US$2.97 billion) to expand its TD-SCDMA network, adding 53,000 base stations around China, according to China-based media DoNews.
China Mobile has established about 210,000 TD-SCDMA base stations around China, the report indicated.
The second-round value was not disclosed only the following became known (China Mobile Releases TD-SCDMA Tender Results [Nov 17, 2011])
The second round TD-SCDMA tender, with a scale 1.53 times that of the first round, involved 23,000 wireless base stations in 28 Chinese cities.
The third-round had a value of RMB8.6 billion ($1.26 billion), see: China Mobile releases 3rd-round TD-SCDMA bidding results [May 11, 2009]
According to China Mobile to Release Results of Phase Four of TD-SCDMA Tender [TD Forum, July 1, 2011]
China Mobile is expected to procure around 102,000 base stations for the TD-SCDMA network in 101 cities, close to the total number in the previous projects.
In the previous three TD-SCDMA network construction projects, China Mobile set up 108,000 base stations in total, with a combined investment of over CNY90 billion (USD13.16 billion).
According to Winners of New TD-SCDMA Bid [June 9, 2010]:
CMC has spent about 103 billion yuan ($15 billion) on three phases of TD-SCDMA construction so far. Insiders estimate the new round will cost about 90 billion yuan ($13 billion) based on the number of BTSs that will be 2.5 times over the previous phase. Actual spending may be different because more or less BTSs may be needed as project goes along. Previously, CMC announced a phase-down in capex to reach about 80 billion yuan ($12 billon) by 2012 from 123 billion yuan ($18 billion) in 2010, a reduction of 35% in three years.
CMC’s goal is, after the fourth phase, TD-SCDMA coverage will be available in all major cities with improved signal quality and low drop ratio. However, user experience can be very different. Even in cities where the service is available people still complain about shaky connection and jagged video especially in moving vehicles or traveling toward the edge of city. CMC officials say an objective of fourth phase is to “replenish” blind spots in existing networks missed from previous phase, a weakness that has put CMC behind its rivals in quality of service.
If everything goes smoothly, construction is expected to begin in August or September.
According to Chinese vendors take 70% of [4th round] TD tender: report [July 28, 2010]:
China Mobile has built out its network in 238 cities over the last two years. It spent 129 billion yuan ($19b) on its 2G and 3G networks in 2009-10 and this year expects to invest 123 billion yuan, of which 106 billion will go to its combined 2G/3G rollout.
CMCC to Invest CNY 19bn to Construct TD-SCDMA Network [Oct 13, 2011]
BEIJING, Oct 13, 2011 (SinoCast Daily Business Beat via COMTEX) — The insider disclosed on October that CMCC (China Mobile Communications Corporation) is to invest CNY 19 billion to construct TD-SCDMA network in different counties and important villages and towns in China.
Meanwhile, the existing TD network topology in cities will be perfected. It is reported that CMCC plans to construct 53,000 new TD base stations. Through the first four phases of construction and continuous blind compensation, CMCC has constructed 210,000 base stations by the beginning of this year.
The invitation for the bidding started from the later half of September and has entered into the crucial bidding returning stage at present. According to the requirements of CMCC, manufacturers have to return the tenders today.
It is specially required by CMCC that the TD-SCDMA network to be newly constructed should be smoothly upgraded to TD-LTE network with the same frequency, namely, the TD-SCDMA network should be upgraded and evolved to the future LTE-frequency network in terms of wireless equipment, core network equipment, transmission and supporting facility at current frequency.
Source: http://www.sina.com.cn (October 13, 2011)
The current subscriber data (from the corresponding operators, till August 2011) is indeed showing that China Mobile TD-SCDMA needs a significant boost in the subscriber numbers:
China Mobile had 627.628 million mobile subscribers as of August 31, 2011, and 40.318 million 3G subscribers, that is only 6.4% of the overall.
China Unicom meanwhile had 186.1 million mobile subscribers as of August 31, 2011, and 27.868 million 3G subscribers, that is as much as 14.97% of the overall.
China Mobile to purchase 6 million TD-SCDMA mobile phones [Oct 9, 2011]
According to a notice issued to all mobile phone manufacturers , China Mobile has launched a new round of TD-SCDMA mobile phone purchases before National Day [Oct 1], and plans to purchase six million universal TD mobile phones.
All procurement of universal TD handset
A relevant mobile phone manufacturer said this purchase is called “universal G3 mobile phone” centralized procurement project, the procurement of universal G3 mobile phone estimates about 6 million, including 3.6 million low-end TV terminals , 2.4 million mid-end TV terminals.
The mobile phone manufacturers received invitation to tender on the September 29th 16:00 to 18:00 and September 30 9:00-18:00 .
The TD phones purchases maybe related to the fourth round TD-SCDMA network Construction. The construction is currently underway and will be extended to almost all cities of the country. In this case, the demand for TD mobile phones increased.
Chipmakers are ready to support that:
First real chances for Marvell on the tablet and smartphone fronts [Aug 21 – Sept 25, 2011]
especially because: Kinoma is now the marvellous software owned by Marvell [Feb 15, 2011]
Spreadtrum is the other big player in that:
China Mobile To Adjust Subsidies For TD-SCDMA Terminals [Oct 17, 2011]
China Mobile (0941.HK) plans to adjust the subsidies given to buyers of its TD-SCDMA terminals in order to expand the pool of its 3G users following several unsuccessful attempts to introduce Apple Inc’s iPhone, reports yicai.com.
Li Liyou, the C.E.O. of a TD-SCDMA chip maker [chairman of Spreadtrum], said the largest mobile operator in China has cut the procurement of TD-SCDMA terminals by two-thirds, and buyers of TD-SCDMA phones which are included under the operator’s list of TD-SCDMA phones will now be able to enjoy fee rebates.
According to Li, 2012 will be the year in which GSM mobile phones are replaced by TD-SCDMA phones as the difference in production cost per phone is reduced to less than $2, and TD-SCDMA smartphones currently cost about $60 to make, and can be sold to customers at 700 yuan each.
Procurement by China Mobile currently accounts for less than 30 percent of total TD-SCDMA terminal sales volume, said Gao Guiming, vice president of Changhong Communication and Digital Information.
Spreadtrum Meets Milestone for China Mobile TD-SCDMA Grant [Sept 30, 2011]
Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in both 2G and 3G wireless communications standards, today announced that in 3Q 2011 it has met the last major milestone of a TD-SCDMA research and development grant awarded by China Mobile to the Company in 2009. This marks successful completion of the project and will enable the Company to recognize more than US$8 million in research and development grants as an offset to operating expenses in the third quarter of 2011, including subsidies recognized from both the China Mobile and other government projects. Spreadtrum’s TD-SCDMA customers include more than 30 global and domestic tier-1 manufacturers and design houses who have introduced more than 72 feature phone and smartphone models in 2011 using Spreadtrum’s baseband solutions.
Spreadtrum now commands more than 50% market share of TD-SCDMA shipment volumes. Dr. Leo Li, Spreadtrum’s president and CEO commented, “We are the clear leader in the feature phone and fixed wireless segments of the TD-SCDMA market, which account for the majority of industry shipments so far this year. Our 40nm-based single-chips with TD-SCDMA/EDGE/GPRS/GSM, multi-media and power management features have enabled customers building handsets on our platform to achieve breakthrough standby and talk times, at a retail price point that is attractive to 3G handset buyers. We further expect to expand our footprint in the smartphone segment following the launch of our low-cost single-chip smartphone product.”
Dr. Li added, “In addition to today’s news and in response to recent shareholder inquiries, we would like to provide additional clarification on our corporate structure. Our primary operations in China are conducted through a wholly foreign owned enterprise (WFOE), distinct from the variable interest entity (VIE) structures that are common in the China Internet sector and that have been the subject of recent press speculation with regards to possible PRC or US government review. There is no active investigation that we are aware of by either the China government or the US Department of Justice of our corporate structure or accounting practices, which adhere to conservative interpretation of US GAAP.”
Spreadtrum Counts on Taiwan’s Chipmakers to Win 3G Battle In China [Oct 3, 2011]
Spreadtrum Communications Inc. of mainland China has contracted Taiwan Semiconductor Manufacturing Co. (TSMC) and Advanced Semiconductor Engineering Inc. (ASE) to make its baseband chips designed on 40nm process rule amid white-hot competition among the mainland’s 3G chip vendors.
Spreadtrum has commanded a 56% share of the mainland market for the wireless chips specifically designed for mobile phones that are built on the TD-SCDMA (time-division synchronous code division multiple access) 3G format, which is spearheaded by China Mobile Co., Ltd.
The chip vendor recently completed a 40nm chip design, which it claimed consumes only two thirds of the electrical power that a 65nm chip does and brings down the cost of TD-SCDMA phone close to that of the 2.7G EDGE handset.
Spreadtrum has designated TSMC to make the chips and ASE to package the chips for it in conjunction with China Mobile’s plan to promote TD-SCDMA handsets during the 2012 Chinese New Year holidays, which will begin on Jan. 23.
The vendor will begin pilot production of its chips for the 4G TD-LTE (time division long term evolution) phones at the end of this year also at TSMC and ASE.
Industry executives expect Spreadtrum to retain the championship in the mainland’s market for the TD-based chips given that it has shied away competition against Taiwan’s MedaTek Inc. for a slice on WCDMA (wideband code division multiple access) market, where competition is keener among chip vendors than on TD-SCDMA market. In addition to MediaTek, competitors in the mainland’s WCDMA market include MStar Semiconductor Inc., Qualcomm Inc. and ST-Ericsson Inc.
The mainland now has around 100 million subscribers to 3G telecommunications service, which is mostly provided by China Telecom on CDMA2000 network, China Unicom on WCDMA network and China Mobile on TD-SCDMA network.
Plane to Line Switching (PLS) screen technology (Samsung)
Crisis Message of Aug 29, 2015 from Hunbiased: Immigration which I very much felt to share here before anything else of my own: “ Immigration is *the* topic in the news in Hungary. It’s what all newscasts lead with and it’s the issue that dominates the front pages. How bad is the situation? I take a look at some basic figures to see whether or not the current EU policies regarding immigration are fair and answer the question, “if Hungary is expected to absorb 140,000 people without batting an eyelid, how many people should Germany and the UK take?” ”
Plane to Line Switching (PLS) screen technology (Samsung)
Microsoft gives Samsung Windows 8 developer PCs to Build attendees, AT&T throws in 3G service [engadget, Sept 13, 2011]
… that PC comes complete with a second-gen Intel Core i5 processor, an 11.6-inch 1,366 x 768 Samsung Super PLS display, a 64GB SSD, 4GB of RAM, and a dock with a USB, HDMI and Ethernet ports.
[PLS-LCD only introduced in North America for the Galaxy 10.1 Tablet:] What Are The Benefits Of Using A PLS-LCD In My Wi-Fi GT-p7510 Galaxy 10.1 Tablet? [Samsung FAQ, Aug 6, 2011]
The GT-p7510 tablet comes with PLS-LCD touchscreen panel technology. The Plane to Line Switching technology is roughly 10% brighter (should help with better visibility in sunlight) and offers about 2x the increase in wide angle viewing compared to certain other LCD technologies. In addition, PLS-LCD offers the following below:
- Higher Contrast
- Decreased Power Consumption
- Response Time Faster
- Lesser Reflection
- Clearer Screen
Due to the cost of Super AMOLED displays, PLS-LCD was used in the GT-p7510 to remain price competitive in the marketplace with the 10.1 inch display.
PLS LCD @ Samsung SA850 [Feb 27, 2011]
New PLS (Plane to Line Switching) LCD technology by Samsung will be used in its professional monitors SA850
SyncMaster™ SA850 Series 27″ LED Monitor [June 27, 2011]
Samsung S27A850D 27” LED Monitor [March 21, 2011]
…
See perfect colours from wherever you sit
Maximise your viewing experience with Samsung’s superior PLS technology (Plane to Line Switching). Regular screens suffer from what is called Colour Shift, which reduces the picture quality and colour when viewed from an acute angle. The SA850, which can cover an amazing 178° viewing angle both vertically and horizontally, boasts a crisp and detailed picture by maintaining true-to-life colour, even when viewed from extreme angels, so the experience is vivid and brilliant.…
Samsung to Release LED Monitors with Super PLS, Best Fit for Specialists [SamsungTomorrow, Aug 23, 2011]

Samsung Electronics is to release three models of new LED monitor (S27A850, S24A650 and S24A350T) applying cutting-edge Super PLS (Plane to Line Switching) technology — which makes it possible for a viewer to watch in much wider viewing angles than models in the market.
The new LED monitors employed LED panels thus realizing Samsung TV’s iconic features like vivid resolution and eco-friendliness. This monitor line-up is said to be best fitting for professional users. The SyncMaster SA850, for example, is a 27-inch monitor, has a screen aspect ratio of 16:9 and a native resolution of 2560×1440 pixels. Such products are highly interesting in my opinion.
Samsung launches Evolutional Central Station and LED Monitor Lineup with Ultra High Quality LED Panels for Enterprises [Samsung press release, June 21, 2011]
…
Samsung SyncMaster SA850 series deploys Samsung’s own display technology, PLS panel, which covers 100% sRGB color space, providing excellent image output with the highest color accuracy. This is best-designed for industries such as graphic designs, publishing, filming and broadcasting. PLS panel also provides 178° wide viewing angle (both horizontally and vertically), and it enables users to view high quality images from any viewing positions. The Gamma Distortion Index of the PLS is less than 0.15, which meets the high demands of all users for the highest quality and flawless image.
…
Samsung SyncMaster SA850 is the first to implement Samsung’s own PLS panel. It has a 27″ WQHD screen which covers 100% sRGB color space, fulfilling the high requirements for image quality and color accuracy of professional users, such as photographers, architectures and advertising practitioners. PLS panel also delivers energy saving features. Comparing to conventional LCD monitor, its LED-backlight can save power consumption up to 36%. The 27″ 2048 x 1152 WQHD screen allows 178° wide viewing angle and produces vivid images with richer color.
…
Samsung to showcase TFT-LCD vs PLS-LCD vs Super-Amoled-Plus [Feb 22, 2011]
http://www.oled-display.net At the MWC-2011 Samsung show a comparison between a ordinary TFT-LCD against PLS-LCD (IPS type) and the brand new Super-Amoled-PLUS Display. More about OLED-Displays at http://www.oled-display.net
Samsung SyncMaster SA850: World’s First Monitor on PLS Matrix [X-bit labs, May 30, 2011]
Over a year ago Samsung made an attempt to introduce an alternative to mainstream TN-based products by releasing monitors with C-PVA matrixes. The SyncMaster F2080 and F2380 were not much of a success, however. Although Samsung claims that corporate users were eager to buy them, these models were not interesting for home users due to their high response time and some color rendering problems. Later on, Dell and some other brands introduced their e-IPS based products which met the mainstream requirements by having a reasonable price and well-balanced specs.
In late 2010 Samsung responded to e-IPS with its PLS technology. The name itself (it spells out as Plane-to-Line Switching) was quite a surprise for specialists because it was not a variant of the proprietary PVA technology but seemed to resemble IPS matrixes which were produced by Samsung’s largest competitor LG.
PLS technology was at first advertized as a solution for tablet PCs and mobile phones (high-quality matrixes are quite popular in these devices thanks to Apple’s backing and LG’s active participation) but then one monitor from the new 8 series, namely SyncMaster SA880, was declared to have a PLS matrix.
…
Closer Look at Samsung’s Super PLS Matrix
Although the Super PLS technology (I will call it simply “PLS” below) was introduced by Samsung back in December 2010, there is still very little information disclosed about it. PLS matrixes were first showcased as displays of mobile devices. It was even rumored that Apple took a fancy to PLS and would use it in its iPad 2 (the rumors were wrong; the iPad 2 comes with IPS matrixes). In February, some scraps of information about the first full-featured PLS-based monitor, specs and photos, emerged.
We could only make guesses as to what the new matrix was like. PLS stands for Plane-to-Line Switching which sounds similar to IPS (In-Plane Switching), so PLS was supposed to be Samsung’s version of IPS. Samsung itself compared PLS with IPS, but that didn’t prove anything. The various versions of PVA matrixes were compared to IPS as well, just because IPS matrixes are manufactured by LG, Samsung’s largest competitor. Anyway, the comparisons put an emphasis on such facts as excellent viewing angles, lack of off-angle color distortions (tonal shift), a higher brightness and a lower cost.
It must be noted that we’ve already got a successor to the IPS technology which features a higher brightness and a lower cost. It is e-IPS which is manufactured by LG and is quickly gaining in popularity. The main downside, and not a very serious one, is that black gets lighter when the screen is viewed from a side.
For you to better understand the numerous types of modern LCD matrixes, I’ll just put down their highs and lows in this brief list:
- TN: low price, low response time (below 5 milliseconds GtG), average contrast ratio (600:1), poor viewing angles (especially vertical ones), significant off-angle color distortions.
- IPS: high price, average response time (5 to 10 milliseconds GtG), average contrast ratio (600:1), excellent viewing angles, minimal off-angle color distortions.
- PVA: high price, high response time (over 10 milliseconds GtG), high contrast ratio (over 1000:1), good viewing angles, noticeable off-angle color distortions.
- C-PVA: average price, high response time (over 10 milliseconds GtG), high contrast ratio (over 1000:1), good viewing angles, noticeable off-angle color distortions.
- E-IPS: average price, average response time (5 to 10 milliseconds GtG), average contrast ratio (600:1), good viewing angles, minimal off-angle color distortions.
As you can see, e-IPS matrixes are not rivaled directly by any other technology. They are comparable in price to C-PVA matrixes but have different properties. C-PVA matrixes boast a high contrast ratio but are limited in their applications due to their imperfect color rendering and high response time. I wouldn’t dismiss them altogether, yet an LCD matrix with a response time as high as 75 milliseconds can hardly be viewed as suitable for a versatile home monitor.
So, what does Samsung offer us under the name of Super PLS? To answer this question I’ve made macro photographs of pixels of different LCD matrixes.
This is the TN matrix of a Samsung SyncMaster SA950 monitor [the senior 3D model of the home-oriented 9 series … based on a TN matrix with a native resolution of 1920×1080 pixels and a maximum refresh rate of 120 Hz]. We see subpixels of solid colors with slanted corners. When the monitor’s brightness is reduced, the whole of a subpixel keeps on glowing. The photo lacks sharpness a little due to the antiglare coating of the screen (it’s glossy in the SA950, yet affects the quality of the photo anyway).
Here is the PVA matrix of a Dell 2407WFP at full brightness. We can see intricately shaped subpixels with a “waist” in the middle and diagonal segmentation. It’s hard to mistake this one for anything else.
This is the same PVA matrix at half brightness. Again, this matrix type is absolutely different from other technologies. We can see that only the ends of the subpixels are aglow while the middle is turned off.
That’s the e-IPS matrix of a Dell U2311H. The picture is blurred by its antiglare coating, yet we can see that each subpixel consists of two parts with a black line in the middle. The two halves of each subpixel are slightly segmented diagonally, like with PVA. As opposed to PVA, each subpixel is square and does not split in two parts at reduced brightness but keeps on glowing as a single whole.
And this is the PLS matrix of the Samsung SyncMaster SA850. It is obvious that its subpixels are closest to e-IPS. They have the same rectangular shape with a barely visible black line in the middle. It is hard to discern the details because of the monitor’s antiglare coating which, coupled with the small pixel pitch (0.233 millimeters), hindered my photographing. The subpixels of this matrix keep on glowing as a single whole at reduced brightness.
Thus, PLS matrixes do resemble e-IPS in terms of the subpixel structure as far as we can discern it. Let’s see if they also resemble e-IPS (or IPS) in technical properties.
…
Brightness and Backlight Uniformity
The monitor’s Brightness and Contrast are set at 100% and 75%, respectively, by default. I achieved my reference point of 100-nit white at 30% Brightness and 48% Contrast.
The monitor regulates its brightness by modulating the power of its LEDs at a frequency of 180 Hz. The SA850 uses a white LED backlight, which helped make its case rather slim and light.
[so the monitor’s brightness is Black 0.58 and White 313 (nits)]
Unfortunately, the contrast ratio isn’t high at below 600:1. This is lower than the typical contrast ratio of e-IPS matrixes (600 to 700:1). The maximum brightness is high but you can easily make the screen as bright as is comfortable to you.
The three available MagicBright modes give you three different levels of brightness. The Cinema mode has a very odd color rendering setup (I’ll talk about them shortly) whereas the Standard and Game modes do not distort colors. For practical purposes, I guess that the monitor should be set up manually for a lower screen brightness than the Standard mode for productivity and Web applications, so you can use Standard for viewing photographs and playing games at night and switch into the Game mode for watching movies and playing games in the daytime.
The low contrast ratio may be due to the poor uniformity of the backlight. The picture based on the results of my measurements shows a bright spot in the center of the screen, just where I measured the contrast ratio. That spot is not as bright as the bottom left corner, though.
Although the extent of the variation in brightness is exaggerated in the picture for illustrative purposes, the monitor is obviously far from ideal, especially with black. Talking about the exact numbers, the average nonuniformity of brightness for black is 8% whereas the maximum deflection from the base level is as high as 45%! For white, the average and maximum are 3.6% and 8.3%, respectively. It’s hard to say why the monitor is so good with white and so poor with black, but the bright spot in the corner of the screen can be considered a defect. It is going to be conspicuous when watching movies, for example.
The viewing angles of the PLS matrix are excellent when the monitor shows a bright colorful image. I could see no color distortion or contrast deterioration even at large viewing angles, both vertically and horizontally.
There was one interesting thing with black. To illustrate it, I made a few photos of the monitor from different angles in a dark room. The monitor works at full brightness and displays a black fill.
…
It is easy to see that the screen doesn’t get much brighter when viewed from a side, but the areas with backlight irregularities show some more light. Moreover, each such area has its own particular viewing angle at which it becomes the brightest. For example, the bright spot at the top of the screen moves rightwards in the last two photos.
For the comparison’s sake I will show you photos of an e-IPS matrix (Dell U2311H) under the same conditions.
…
The brightening of black has nothing to do with backlight irregularities (which have a rather typical X-shaped pattern on this monitor). As the viewing angle gets larger, there appear yellow-colored symmetrical spots in the far corners of the screen. These spots get larger along with the viewing angle.
So, it looks like PLS is indeed superior to e-IPS in terms of viewing angles, especially on black, and can compete with the more expensive samples of IPS matrixes. Besides, my sample of SyncMaster SA850 with a PLS matrix is prevented from showing its best in this parameter by its backlight irregularities. When viewed from a side, its screen gets brighter the most in those areas where the backlight is the most irregular.
…
Samsung claims that PLS matrixes with white LED backlight (that’s the kind of the matrix employed in the SA850) cover the entire range of sRGB colors. And that’s indeed so. The monitor’s color gamut triangle matches the sRGB one along one rib and is larger in the other two ribs. Thus, the SA850 is one of the few monitors that you can get an immaculately accurate sRGB gamut with by creating an appropriate profile with a calibrator and using that profile in your image-editing application.
…
The Samsung SyncMaster SA850 with its Super PLS matrix is not an ideal monitor, but it’s good.
Samsung has indeed begun to manufacture LCD matrixes which are similar to IPS and capable of competing with e-IPS in price and beating them in specs, especially in terms of viewing angles. PLS matrixes do not have the annoying effect of e-IPS ones which show a brighter black when viewed from a side. Considering the comparable price, PLS makes a more appealing option.
On the other hand, it is yet too early to talk about any competition with e-IPS on the market of desktop monitors. PLS is only going to be available in a single product so far. And while the 27-inch SA850 (S27A850) is interesting due to its high resolution, it can hardly challenge mainstream 21.5- and 23-inch e-IPS based monitors.
It should also be noted that Samsung becomes the only company to produce LCD matrixes of all possible types: TN, VA (C-PVA for the SyncMaster F2380 and S-PVA for TV-sets and large info boards), and now PLS which is functionally similar to IPS technology. This may be due to the company’s ongoing search for the most promising and demanded solutions. Instead of making its decisions in labs and at internal meetings, the company releases products with all technologies available to it in order to check out the reaction of real users. This approach brings about more choices but, on the other hand, the buyer may easily get confused.
As for the SyncMaster SA850, this particular product seems quite competitive to me.
Highs:
- Serious exterior design, good functionality and handy controls
- High native resolution
- Low response time, good color rendering, excellent viewing angles
- Full coverage of the sRGB color space
- Matte coating of the screen that is free from glares and graininess
- Three digital inputs and a USB 3.0 hub
- Ambient lighting sensor
Lows
- Low contrast ratio
- Poor uniformity of backlight for black
Even now, three months prior to its official release, this model has more highs than lows. If the manufacturer gets rid of the backlight irregularities, the SyncMaster SA850 will easily become one of the best products in its class and an indispensible solution for people who need a high resolution and good color rendering but cannot afford a 30-inch monitor. The SA850 will also be good as a versatile home monitor.
I hope that PLS matrixes will go beyond 27-inch monitors and into 23-inch and 24-inch products at prices comparable to those of the same-size e-IPS models. After all, if PLS is planned for such different devices as 10-inch tablet PCs and 27-inch desktop monitors, there must be no technical problems with producing a 23-inch PLS matrix. I’m now waiting for Samsung to release one!
Samsung Galaxy Tab 10.1 Review: The Sleekest Honeycomb Tablet [AnandTech, June 13, 2011]
A Beautiful Display
Other than form factor, the 10.1’s display is the only other major advantage Samsung holds over ASUS. While the Eee Pad’s display is quantifiably similar to Apple’s iPad 2, it does fall victim to an incredible amount of glare. There’s a sizable gap between the LCD panel and the outermost glass, which results in more glare than most other tablets we’ve reviewed this generation. The 10.1 however doesn’t suffer this fate and as a result is more directly comparable to the iPad 2.
Samsung Galaxy Tab 10.1 (left) vs. ASUS Eee Pad Transformer (right)
Samsung Galaxy Tab 10.1 (left) vs. Apple iPad 2 (right)While both ASUS and Apple use an IPS panel in their tablets, Samsung uses its own technology called Super PLS (plane line switching). Brian Klug, our resident smartphone and display guru did some digging and it turns out that Super PLS is Samsung’s own take on IPS that maintains viewing angle while boosting throughput (brightness). The Samsung supplied photo below shows a comparison of the tradeoff you make with S-IPS and I-IPS, as well as both of those compared to Super PLS:
Traditionally you’d have to trade off viewing angle for brightness or vice versa even within the IPS family. Super PLS lets you have your cake and eat it too, giving you the same side viewing angles as S-IPS but with the light throughput of I-IPS.
Perhaps due to the use of Super PLS, Samsung actually managed to outfit the Galaxy Tab 10.1 with a brighter panel than what we saw with the iPad 2. Black levels aren’t quite as good but peak brightness is measurably better at nearly 500 nits. While the display isn’t what I’d consider bright enough to use in direct sunlight, it is more versatile than the iPad 2’s as a result of its brightness.
The higher black levels balance out the brighter panel and deliver a contrast ratio comparable to that of the iPad 2:
I should mention that the quality of the panel on the retail 10.1 sample is significantly better than what I saw with Samsung’s Galaxy Tab 10.1 Limited Edition at Google IO. The sample from IO had noticeably worse black levels, lower peak brightness and as a result lower overall contrast. On top of all of that, the LE suffered light bleed from one of its corners – a problem I haven’t seen on the retail 10.1. With only two Galaxy Tabs to compare this is either an indication of wildly varying quality control, or more likely that Samsung simply repackaged its early samples as LEs and saved the mass production hardware for paying customers a month after Google IO.
As you can see in the shot above the Samsung panel has a considerably cooler white point than the Eee Pad Transformer. A quick measure with our colorimeter shows a white point of 8762 (vs 7805K for the Eee Pad). It does make Samsung’s default wallpaper look very pretty. If you’re wondering, the iPad 2’s panel is calibrated to a 6801K white point – at least with our 16GB CDMA sample here.
Samsung reloaded more possibilities on the go with GALAXY Tab 7.0 Plus [Samsung press release, Sept 30, 2011]
Samsung Electronics Co., Ltd, a leading mobile device provider, today announced the launch of the GALAXY Tab 7.0 Plus. Offering a portable, rich multimedia experience on a 7-inch display, the GALAXY Tab 7.0 Plus packs power and productivity into a chic lightweight design. The GALAXY Tab 7.0 Plus runs Google AndroidTM Honeycomb, enabling an easy and intuitive user experience.
“Samsung pioneered the seven-inch tablet market with the launch of the GALAXY Tab, marking an innovation milestone in the mobile industry. Building on the success of the GALAXY Tab, we’re now delighted to introduce the GALAXY Tab 7.0 Plus reloaded with enhanced portability, productivity and a richer multimedia experience” said JK Shin, President and Head of Samsung’s Mobile Communications Business. He added “GALAXY Tab 7.0 Plus is for those who want to stay productive and in touch with work, friends and content anytime, anywhere.”
Enhanced Portability
With 7-inch display, GALAXY Tab 7.0 Plus provides enhanced portability, weighing just 345g and measuring at just 9.96mm thin. Enhanced portability ensures that it fits easily into an inside-jacket pocket or a handbag, making it an ideal device for those who need to stay productive and entertained while on-the-move.
Advanced Productivity
GALAXY Tab 7.0 Plus delivers a smooth and intuitive user experience with powerful performance powered by 1.2GHz dual core processor. Mini Apps allows seamless multitasking by consolidating 7 applications easily accessed from a bottom-side tray on main screen. Users can launch favorite features such as music player or calendar as pop-ups over full screen applications. Not only that, users can design an individualized up-to-the-minute interface through Live Panel.
Web browsing is also enhanced by Adobe Flash and super-fast HSPA+ connectivity, providing download speeds up to three times faster than a conventional HSPA connection. On top of that Wi-Fi Channel Bonding bonds two channels into one for improved network connection and data transfer at up to twice the speed.
Furthermore, the GALAXY Tab 7.0 Plus offers voice and video call support, with no need for a headset.
Users can see friends and family from anywhere in the world in high quality thanks to the device’s larger screen.Rich Multimedia on-the-move
Full HD videos can be enjoyed on the 7-inch WSVGA PLS display, with DivX & multi codec support ensuring the device is capable of supporting a variety of different formats. An improved virtual clipboard, which stores text and images enabling easy copy and paste, further adds to these capabilities.
Additionally, the GALAXY Tab 7.0 Plus features Social Hub, Readers Hub and Music Hub services. Social Hub aggregates the user’s contacts, calendar and email along with instant messaging and social networking connections all within one easy-to-use interface. Readers Hub provides e-reading content such as e-books, newspapers and magazines. Music Hub enables access to over 13 million songs even when out and about.
GALAXY Tab 7.0 Plus will be available starting in Indonesia and Austria from end-October and gradually rolled to globally including Southeast and Southwest Asia, US, Europe, CIS, Latin America, Middle East, Africa, and China.
For multimedia content and more detailed information, please visit www.samsungmobilepress.com/
Samsung GALAXY Tab 7.0 Plus Product Specifications
Network
HSPA+ (HSDPA 21Mbps/HSUPA5.76Mbps) 900/1900/2100EDGE/GPRS 850/900/1800/1900 Processor
1.2GHz Dual Core Display
7-inch WSVGA(1024X600) PLS LCD OS
Android 3.2 (Honeycomb) Camera
Main(Rear) : 3 MP AF with LED Flash
Sub (Front) : 2 MPAction Shot, Panorama Shot, Smile ShotVideo
Codec : MPEG4, Divx, Xvid, H263, H.264, VC-1, WMV7/8, VP8
Format: 3GP,MPEG4, WMV, AVI, MKVPlayback : 1080p Full HD
Recording : 720p HDAudio
Codec : MP3,WMA, AMR-NB, AMR-WB, AAC, AAC+, e-AAC+, AC-3, Flac Midi(SMF), WAV, OGG
apt-X Bluetooth Codec
Music Player with SoundAliveValue-added Features
Samsung Apps Samsung Kies 2.0
Samsung Kies air (downloadable via Samsung Apps)Samsung TouchWiz : Live Panel, Mini Apps Social Hub
– Integrated Messaging(Email, SMS, SNS, MMS), Contacts/ Calendar Sync
– POP3/IMAP Email & Exchange Active SyncReaders Hub/Music Hub
(will be available for download via Samsung Apps after launch)Google™ Mobile Services
– Gmail™, Google Talk™, Google Search™, YouTube™, Android Market™,
– Google Maps™Smart Remote Enterprise Solutions Adobe Flash Document Editor Connectivity
Bluetooth® technology v 3.0
USB 2.0 HS & Host
Wi-Fi 802.11 a/b/g/n (2.4 & 5 GHz)
Wi-Fi Channel bonding & Wi-Fi DirectSensor
Accelerometer, Gyro, Digital compass, Ambient Light, Proximity Memory
1GB(RAM) + 16/32GB Internal memory + microSD (up to 32GB) Size
193.65 x 122.37 x 9.96 mm, 345g Battery
Li-on 4,000 mAh
The technical excellence of the new Symbian range from Nokia
Nokia 701 vs Apple iPhone 4 display brightness comparison [Oct 1, 2011]
PhoneArena examines the 1000 nits display on the Nokia 701 via an improvised outdoor comparison with the Apple iPhone 4 and the Samsung Galaxy S II, about which you can read on:
Thousand points of light: the brightest mobile display to date on the Nokia 701 compared [Oct 1, 2011]
If we are asked which feature we’d like improved on current smartphones, apart from the obvious contender battery life, we’d answer screen brightness. Average pixel density we can live with, but the brighter the display the less annoying its outdoor usage, especially if you have that old yellow star shining directly on your phone’s screen while you are trying to quickly look up a contact, or check a website.
The Nokia 701 manages to cram in the brightest screen on a mobile phone to date, which, with its 1000 official nits, is almost 50% easier to see outside than the LG Optimus Black, for example, with its 700 nits, or the previous champion Nokia E6 with its 900 nits. The E6 excels in pixel density, though, with its Retina Display-like 325ppi.
Now let’s cut to the chase and examine this sweet 3.5”LED-backlit IPS-LCD display on the Nokia 701, with 360×640 pixels and the ClearBlack technology, which manages to shine like a crazy diamond with 1000 nits of brightness. In short, having a stronger backlight, or whatever other trick the screen manufacturer is using to make the display brighter, is great outside. Compared to some other phones we put it next to in the sunshine outdoors, it was way more visible at full throttle.
To put things in perspective, we compared the Nokia 701 outside with the Apple iPhone 4, which can hit peak brightness of about 600 nits, not shabby at all, and the Samsung Galaxy S II, which goes up to around 400 nits. Nokia says that due to the ambient light sensor the effect on battery life is minimal, as you won’t always have the screen at peak brightness, but it’s good to have a luminous display when you need it, and we tend to agree. Our unscientific test showed that running an HD movie at full brightness claimed about 30% more juice out of the battery than at average luminousity, but that can be said for most other smartphones as well.
Background details:
The already announced gradual phase-out of the current Symbian based flagship smartphone line means a significant upgrade first, both in hardware and software capabilities (please note the great hardware commonality as well as the differentiation factors between the different models):
Dhrystone Performance:
- Qualcomm Snapdragon/Scorpion: 2.1 DMIPS/MHz
- Marvell PJ1 Sheeva: 1.46 DMIPS/MHz
- Marvell PJ4 Sheeva: 2.41 DMIPS/MHz
- ARM1136: 1.25 DMIPS/MHz
- Cortex A8: 2.0 DMIPS/MHz
- Cortex A9: 2.5 DMIPS/MHz
|
Nokia N701 |
Nokia N700 |
Nokia N600 |
Nokia N500 |
|
Display and User Interface |
|||
| – Screen size: 3.5″- Resolution: 16:9 nHD (640 x 360 pixels)- IPS-LCD- 16 million colours; 160° viewing angle
– ClearBlack display – Corning® Gorilla® Glass – Capacitive touch screen – Orientation sensor (Accelerometer) – Proximity sensor – Ambient light detector |
– Screen size: 3.2″- Resolution: 16:9 nHD (640 x 360 pixels)- AMOLED- 16 million colours
– ClearBlack – Capacitive touch screen – Orientation sensor (Accelerometer) – Proximity sensor – Ambient light detector |
– Screen size: 3.2″- Resolution: 16:9 nHD (640 x 360 pixels)- TFT display- 16 million colours
– Capacitive touch screen – Orientation sensor (accelerometer) – Compass (Magnetometer) – Proximity sensor – Ambient light detector |
– Screen size: 3.2″- Resolution: 16:9 nHD (640 x 360 pixels)- TFT display- 16 million colours
– Capacitive touch screen – Orientation sensor (accelerometer) – Compass (Magnetometer) – Proximity sensor – Ambient light detector |
|
Memory |
|||
| – Internal memory: 8 GB- MicroSD memory card slot, up to 32 GB | – Internal memory: 2 GB- MicroSD memory card slot, up to 32 GB | – Internal memory: 2 GB- MicroSD memory card slot, up to 32 GB | – Internal memory: 2 GB- MicroSD memory card slot, up to 32 GB |
|
Data network |
|||
| – GPRS/EDGE class B, multislot class 33- HSDPA Cat10, maximum speed up to 14.4 Mbps, HSUPA Cat6 5.76 Mbps- GSM CS data 9.6/14.4/HSCSD MSC6- GSM GPRS data class 33, GSM EGPRS data class 33, DTM 32- WLAN IEEE802.11 b/g/n with UPnP support- TCP/IP support- Capability to serve as data modem- Support for MS Outlook synchronisation of contacts, calendar and notes | -GPRS/EGPRS: Class B, MSC 32 (max 6 RX, max TX, max speed UL/DL= 236,80/296 Kbits)- HSDPA 14.4 Mbit/s- HSUPA 5.76 Mbit/s- WLAN IEEE802.11- Capability to serve as data modem- Support for MS Outlook synchronisation of contacts, calendar and notes | – GPRS/EDGE class B, multislot class 33- HSDPA Cat. 10 maximum speed up to 14 Mbit/s, HSUPA Cat. 6 5.7 Mbit/s- WLAN IEEE802.11- Capability to serve as data modem- Support for MS Outlook synchronisation of contacts, calendar and notes | – GPRS/EDGE release 6, class B, multislot class 33- HSDPA Cat10 14.4 Mbps, HSUPA Cat6 5.76 Mbps- WLAN IEEE802.11 b/g- Capability to serve as data modem- Support for MS Outlook synchronisation of contacts, calendar and notes |
See the full hardware specification table in PDF. That table includes the Operating Frequency, Connectivity, Power Management, Camera and Video Cameras aspects of the specification as well.
See the overall Features comparison of these models in PDF as well. Here are the Key Facts are joined by Messaging and communication, Camera, Internet and Media, Connectivity, and Accessories set of features.
Nokia launches three no-compromise mass-market smartphones powered by Symbian Belle [Nokia press release, Aug 24, 2011]
Nokia 700, Nokia 701 and Nokia 600 smartphones introduce latest Symbian software update while new NFC-enabled stereo Bluetooth headset takes advantage of NFC pairing and sharing functionality
Espoo, Finland and Hong Kong – Nokia today announced the launch of three feature-packed, mass market smartphones, bringing the latest smartphone functionality at attractive price points and including market-leading innovation with Symbian Belle. The Nokia 700, Nokia 701 and Nokia 600 extend the range of available designs, features and functionality in the Nokia Symbian smartphone range. Symbian Belle powers all three, with single-tap NFC technology sharing and pairing, the most personal user interface so far and a more powerful mobile Web browsing experience. As well as allowing content to be shared between devices, NFC capabilities allow any of the three new smartphones to pair with NFC-enabled mobile accessories such as speakers or Bluetooth headphones and headsets. To extend the range of available NFC-enabled accessories, Nokia is also announcing the launch of the Nokia Essence Bluetooth Stereo Headset, which can be paired with any NFC-enabled smartphone simply by tapping the two devices together.
While all three smartphones contain recognizable Nokia features, they each represent a very distinct set of priorities to allow users to choose what matters most in a smartphone. The most compact touch screen monoblock smartphone in the world (Nokia 700); a sleek and stylish smartphone with the world’s brightest mobile display for indoor or outdoor use (Nokia 701), and Nokia’s loudest entertainment smartphone (Nokia 600) all bring firsts to the Nokia product portfolio.”After bringing exciting new features to the Symbian user experience only two months ago with Symbian Anna, we are now driving the platform even further with our most competitive Symbian user experience ever,” said Ilari Nurmi, Vice President at Nokia. “Symbian Belle and the three new handsets we are launching today show our commitment to continue delivering Symbian products that allow people to choose what is most important to them in terms of user experience, design, functionality and price. These will not be last products or updates we will deliver on Symbian.”
“With the announcement today Nokia has made it clear that Symbian will continue to play an important role in its product portfolio along side Windows Phone 7” said Nick McQuire IDC. “There is a sense of urgency in the way improvements and innovation are being delivered to the platform that demonstrates how committed Nokia is to make Symbian products a competitive smartphone choice.”
Nokia 700: Nokia’s smallest smartphone
At only 50 cubic centimetres, weighing 96gm and at 110 x 50.7 x 9.7 mm, the Nokia 700 not only becomes Nokia’s most compact smartphone in the Symbian range, it is the most compact touch monoblock smartphone in the world. What it lacks in size it makes up for in functionality, with single-tap NFC sharing and pairing capabilities, a 1Ghz processor, 3.2 inch AMOLED screen ClearBlack display, 2GB of internal memory (with the option of using a 32GB microSD card for a total of 34GB), HD video capture and 5MP full focus camera with LED flash. The Nokia 700 is also Nokia’s most eco-friendly smartphone. With a long battery life, extensive use of eco-friendly materials and features to minimize battery consumption, it is the perfect smartphone for any environmentally-conscious smartphone user.Nokia 701: Nokia’s brightest smartphone
The Nokia 701is a sleek, slim smartphone incorporating the world’s brightest ever mobile phone display, based on a 3.5 inch ClearBlack display that makes it perfect for indoor and outdoor use. It also has active noise cancellation for the clearest sound quality and, like the other new smartphones, provides single-tap NFC pairing and sharing capabilities, allowing content to be shared and sound to be streamed wirelessly to headphones and NFC-enabled speakers.Based on the popular Nokia C7 design, the Nokia 701 smartphone also has a 1GHz processor, 8MP full focus camera with dual LED flash and 2 X digital zoom, 2nd front-facing camera and HD video capture. It comes with 8GB internal memory and the possibility to increase to 40GB by installing a 32GB microSD card.
Nokia 600: Nokia’s loudest smartphone
The Nokia 600 smartphone delivers a big sound and a big personality in a small package and is Nokia’s loudest at 106 Phons. With built-in FM radio antenna for listening to radio without headphones and FM transmitter that makes it possible to broadcast music from your phone to any FM radio, the Nokia 600 is a music-lover’s dream. With 60 hours of music playback time, an incredibly powerful internal loudspeaker and the ability to also stream music wirelessly to NFC-enabled accessories, it is the perfect smartphone to get the party started.
Available at a lower price point than the Nokia 700 and Nokia 701, the Nokia 600 still comes with a 1 GHz processor; 5MP full focus camera with LED flash and HD video capture, and 2GB of internal memory with ability to increase to 34GB using a 32GB microSD card.
Symbian Belle
Symbian Belle is the latest in a series of planned software updates to the Symbian platform, which started with Symbian Anna and will continue into 2012. Symbian Belle increases the number of home screens from three to six providing more room to display applications and services. Live widgets, now come in five different sizes, making the home screens come alive and giving users more flexibility to personalize the user experience. It also includes a pull down menu and taskbar to access notifications from any of the home screens and further enhancements to the Web browsing experience. All in all, Symbian Belle provides Nokia’s most competitive, seamless and intuitive Symbian experience so far.
One of Symbian Belle’s most exciting features is the single-tap NFC sharing and pairing capability. This allows contacts, videos and images to be shared with other NFC-enabled devices and smartphones, as well as pairing with NFC-enabled mobile accessories such as speakers and headsets. Gaming fans also benefit from the NFC capabilities of the new handsets with the ability to unlock additional levels in Angry Birds or find a hidden blade in Fruit Ninja just by touching two NFC-enabled devices together. On the Nokia 701 smartphone, which comes preloaded with Asphalt 5, two friends can even pair to compete on the same racetrack.
Nokia Essence Bluetooth Stereo Headset
The new Nokia Essence Bluetooth Stereo Headset uses special active noise cancellation technology to eliminate an unprecedented 99.8% of background noise – delivering pure, high-fidelity sound no matter how noisy the surroundings for people who don’t want to sacrifice audio quality when going wireless. Using NFC technology, the Bluetooth headset can be paired with any NFC-enabled smartphone simply by tapping the two devices together.
Symbian Anna now available for download [Nokia press release, Aug 18, 2011]
Symbian Anna – the latest software update for Symbian smartphones – is available for download starting today*.
Symbian Anna significantly enhances the user experience on the Nokia N8, Nokia C7, Nokia C6-01 and Nokia E7. A new user interface, virtual QWERTY keypad in portrait mode, split-screen messaging, enhanced Nokia Maps, better web browsing and stronger security are just a few of the improvements that people will be able to enjoy. Symbian Anna can be downloaded using the latest version of Ovi Suite (version 3.1.1) on a PC, or over-the-air directly to your smartphone**.
“Nokia’s Symbian smartphones are used by millions of people around the world every day, addressing specific consumer needs and providing choices at many price points,” said Ilari Nurmi, Vice President at Nokia. “Symbian Anna represents a significant update to the experience those users have and demonstrates our ongoing commitment to Symbian, which will see up to 10 more phones introduced over the next 12 months, further updates to the user experience and support for the software until at least 2016.”
Key features with Symbian Anna:
– User interface: Symbian Anna brings a fresh new look and feel to the Nokia N8, Nokia C7, Nokia C6-01 and Nokia E7 with crisp icons and multiple usability enhancements. Typing on the touchscreen is much easier with a split screen, so you can see message threads, webpages, contacts or email view while typing on the virtual QWERTY keypad – now also available in portrait mode.
– Maps and navigation: Symbian Anna enhances Nokia Maps with better search functionality, new public transportation routes and the ability to check-in to favorite geo-social network sites like Facebook, Foursquare and Twitter
– Browsing: A faster, easier-to-use browser, delivering quicker page loads and improved device navigation allowing people to connect more easily to their favorite sites on the go.
– Better for business: Symbian Anna brings true business-grade security with improved data encryption on Nokia smartphones. Business users with a Nokia N8, Nokia C7, Nokia C6-01 or Nokia E7 can now easily and securely access their company intranet with IPSEC and SSL VPN enablers.
– Near Field Communications (NFC): The Symbian Anna software update also activates the NFC hardware in the Nokia C7, so people can now simply tap their Nokia C7s together to share contacts, photos, videos and play games; easily pair with NFC-enabled accessories from Nokia and others; and read NFC tags to check-in and more
*The precise rollout schedule of the Symbian Anna software update varies from market to market.
**Method of delivery of the software update differs from market to market and operator to operator.
Notes to editors:
Symbian Anna key features:
– Virtual portrait QWERTY for fast, one handed typing
– Split screen view while typing; so you can see message threads, webpages, contacts or email
– An easier to use and faster browser, delivering quicker page loads and improved navigation
– Refreshed Nokia Maps including simpler search, new public transportation routes and the ability to check-in to Facebook, Twitter, Foursquare or local social networks
– A feature to share your location via email and SMS (even to non-Nokia phones)Features for business users:
– Instant messaging and presence with Microsoft Communicator Mobile
– E-mail enhancements including full meeting request support
– True business grade security with hardware accelerated encryption
– Easy and secure intranet access for business users who want to access their company intranetFeatures for developers:
– Flashlite 4
– Java Runtime 2.2
– Qt Mobility 1.1
– Qt4.7Visit www.nokia.com/symbiananna for more information.
Launch: the Nokia 500 – fast, light and multicoloured [Nokia Conversations [Official Blog], Aug 1, 2011]
Today sees the launch of a new smartphone, the Nokia 500. Boasting a 1GHz processor, changeable back covers plus the Symbian Anna operating system, this is a nifty, personalisable performer that comes in at a price that won’t break the bank. Read on for all the details.
If you’re looking for a low-cost, full-function smartphone, then the Nokia 500 should meet your needs and more. As you can see from the pictures, this is a touch-screen phone. It’s got a 3.2-inch capacitive touch display, with a screen resolution of 640 x 360 pixels. On the back, there’s a 5-megapixel camera that can also capture video – ideal for holiday snaps and days out.
The Nokia 500 comes with the latest Symbian Anna OS, offering a refreshed UI, a better browser and split-screen messaging. As you’d expect, preinstalled you’ll find the latest version of Nokia Maps for free drive and walk navigation, plus you can download every other app you might need from the Store. If you’re anything like us, then your first week with the phone will be occupied filling and then emptying the phone of dozens of apps. The music player is complemented by an FM radio receiver and Internet Radio access to all the music and news you might need, not just from your own country, but from around the world. Social Media is catered for through the Social app, bringing friends’ updates to your homescreen.
Under the hood, there’s the 1GHz processor – allowing for plenty of oomph when you’re multitasking lots of apps or doing something extra-demanding. There’s 2GB of storage memory, plus the possibility of increasing this by a further 32GB using the micro-SD card slot. Like all our recent smartphones, it offers pentaband radio coverage so world travellers need never be out of touch, 3G data up to HSUPA speeds [that’s a whopping maximum speed of 5.8Mbps nowadays, by the way]. There’s also Bluetooth 2.1 and Wi-Fi b/g, as you’d expect. The phone measures 111.3 x 53.8 x 14.1mm and weighs in at 93g – lighter than any other Symbian^3 phone to date.
It’s also worth mentioning the battery, which despite the faster processor, still manages to pull off a very respectable performance. For us, that’s an absolute priority. The battery will see you through 5-7 hours talk time, 450+ hours in standby mode or up to 35 hours of music playback, if that’s your thing.
And here it is in video form:
The Nokia 500 will be available in black and white varieties, black first and then white before the end of the year. And there’s three different-coloured back covers in the box. More colours for these will become available soon – including purple, azure blue, pink, coral red, orange and dark silver. Having seen the hot pink versions of the Nokia N8 and N9, we’re convinced that colour will win a lot of fans.
Excluding any local taxes or operator subsidies, the Nokia 500 will cost just €150 before taxes and subsidies, and will be available from the third quarter of this year.
More details are available at http://www.nokia.com/500. What else would you like to know about the Nokia 500?
The high-end Windows Phone 7.5 (Mango) marketing
HTC Unveils HTC TITAN And HTC Radar Smartphones [HTC press release, Sept 1, 2011]
HTC Corporation, a global leader in mobile innovation and design, today hosted a series of consumer meet-ups in London, Paris, Madrid and Berlin to unveil its new HTC TITAN™ and HTC Radar™ with Windows® Phone smartphones. The HTC TITAN brings your favorite content and multimedia experiences closer than ever with a large 4.7 inch display, HTC’s largest phone screen ever wrapped in an ultra-thin 9.9mm aluminum case. The HTC Radar is designed to keep you close to the people, news and entertainment that matters to you most. Consumers enjoyed exclusive hands-on demos of the new devices and got to try out Microsoft’s next release of Windows Phone, code-named Mango.
“The new HTC TITAN and HTC Radar smartphones raise the bar with new advanced photography, multimedia and social capabilities that enable you to take full advantage of the latest Windows Phone innovations,” said Jason Mackenzie, President of Global Sales and Marketing, HTC Corporation. “With its large, cinematic display, the HTC TITANpacks an amazing amount of power and innovation into a device that is unlike anything you’ve ever held before and the HTC Radar’s aluminum uni-body, compact size and finish will capture people’s attention.”
Picture Perfect
Both HTC TITAN and HTC Radar include a dedicated hardware camera button which enables you to capture vivid images without unlocking the phone while the f/2.2 aperture lens and back-illuminated sensor provide improved low-light performance – making sure you never miss that perfect shot. With 28mm wide-angle lenses you can capture more of the scene in front of you while the new panoramic feature lets you create dramatic pictures of skylines and landscapes. Both devices can shoot bright and vibrant HD (720p) videos, making them perfect companions for family functions or a night out with friends. And with the HTC Photo Enhancer, you can quickly touch up pictures and upload them to Facebook, tagging your friends as you go using automatic face detection built in to Windows Phones.“Phones were originally designed for communication, but they haven’t kept up with the way consumers are actually communicating today. That’s why we built Windows Phone to put people first, building in all the key types of communication people are already using right out of the box,” said Andy Lees, President of Windows Phone Division. “Both HTC TITAN and HTC Radar bring a sleek, modern design that perfectly complements this people first experience, making sure it’s easy to connect & share with the people you care about most so the message always gets through.”
HTC TITAN
With its large and bright 4.7 inch super LCD screen, an 8 megapixel rear-facing camera and 1.3 megapixel front facing camera for live video calling, HTC TITAN combines high performance innovation with a super-slim 9.9mm curved bodymade from a brushed aluminium shell that fits comfortably in your hand and exudes style and quality.HTC TITAN is also the perfect portable office that enables efficient multitasking like viewing a presentation while you’re on a conference call or listening to music while compiling an email. With its expansive screen with built in Microsoft® Office Mobile, this super smartphone enables you to create, edit and collaborate quickly and easily. Advanced email features like Linked inboxes makes it easy to manage multiple email accounts, synchronize your to-do list and calendars in one place, group contacts to make communication simpler and faster, and even store your latest ideas and notes in the cloud with Microsoft® OneNote®. Typing on the HTC TITAN is quick and easy with the huge virtual keyboardon the responsive 4.7 inch screen.
HTC Radar
[According to non-HTC data it also has super LCD screen] Elegantly crafted with an aluminium unibody, HTC Radar brings you closer to the important things in life, with the new People Hub from Windows Phone. The People Hub keeps you up to date with your friends’ latest news showing all of your communication history with each person, as well as their recent social network updates and photos. You can also stay in touch using SMS, Facebook chat and Windows Live®Messenger in one conversation, without having to switch applications or disrupt the conversation flow. Alternatively, speak “face-to-face” with new video calling that lets you see your friends’ faces on the bright and sharp 3.8 inch screen.Entertainment on the move
With HTC TITAN and HTC Radar, mobile multimedia is greatly improved. Both phones include HTC Watch™ – an application and service that puts an entire library of the latest, premium movies and TV shows right at your fingertips, letting people discover the latest video content in an easy and visually engaging way. Utilizing Virtual 5.1 surround sound for a rich audio experience, these phones are perfect for enjoying the Zune® music service. Internet browsing is fast and smooth with HTML5 support. You also get an amazing mobile gaming with Xbox LIVE®, giving you access to a great selection of games for Windows Phone, which include features like Leaderboards and Achievement that connect you with your friends and the Xbox LIVE community around the world.Availability
HTC TITAN and HTC Radar will be broadly available from October 2011 globally, beginning in Europe and Asia.About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people at the centre of everything it does, HTC creates innovative smartphones and tablets that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.
Super LCD, Explained [DISPLAYBLOG, Nov 24, 2010]
Super LCD is manufactured by Sony Mobile Display (SMD).
…
Samsung has chosen to closely guard the Super AMOLED displays being manufactured by Samsung Mobile Display (SMD) and use nearly all of them for its own branded smartphones. The result has been a shortage for other manufacturers like HTC, who has replaced some of its smartphones with Super LCD instead.
Super LCD can be considered a close second to IPS. Although viewing angles are stated as 160/160 Sony is using a more strict rule that requires the contrast ratio at angles to be at least 100:1. Most LCD viewing angle specs are stated with a minimum contrast ratio of 10:1, so the Super LCD most likely has viewing angles that are just as wide as IPS. On the other hand, the threshold pixel format of 800×480 is lower than what is used in the iPhone 4: 960×640, so IPS is already ahead in its ability to pack more pixels into the same amount of space. The 800:1 contrast is equal to the stated contrast of the iPhone 4′s Retina Display, but tests have resulted in contrast of 1000:1 or more.
Infosync:
- When it comes to the actual viewing experience, the Super LCD technology should produce an experience worthy of a high-end smartphone. It can’t match Samsung’s new Super AMOLED technology on an isolated technological level, but that’s also the case with the iPhone 4′s IPS LCD screen.
There has been a lot of debate as to which is the best display. Super LCD, IPS, Super AMOLED all have pros and cons but when it comes to color fidelity or accuracy on smartphones using these displays IPS and Super LCD come out ahead. Sunlight readability? LCD technology comes out ahead of OLED, even the super variety. The one area that OLED technology spanks any LCD, including IPS and Super LCD, is in black levels: OLED displays are as black as black can be.
HTC Radar: Reveal[Aug 30, 2011]
The HTC Radar is designed to keep you close to the people, news and entertainment that matter to you most. Loaded with the new People Hub from Windows Phone, the HTC Radar helps keep you up to date with your friends’ latest news- showing all of your communication history with each person, and all recent social network updates and photos. Or just stay in touch using text messaging, Facebook chat and Windows Live® Messenger in one conversation, all without having to switch applications or stop the conversation.
HTC TITAN: Reveal[Aug 30, 2011]
The HTC TITAN is packing the largest screen on an HTC phone—ever. With a large and bright 4.7 inch super LCD screen, an 8 megapixel rear-facing camera and 1.3 megapixel front facing camera (for those live video calls), the HTC TITAN combines high performance innovation with a super-slim 9.9mm curved body made from a brushed aluminum shell that fits comfortably in your hand, bringing your favorite content and multimedia experiences closer than ever.
HTC Radar & HTC TITAN: Learn More[Aug 30, 2011]
The HTC TITAN brings your favorite content and multimedia experiences closer than ever with a large 4.7 inch display, HTC’s largest phone screen ever wrapped in an ultra-thin 9.9mm aluminum case. The HTC Radar is designed to keep you close to the people, news and entertainment that matters to you most, thanks to the brand new People Hub from Windows Phone.
HTC Radar – First Look[Sept 1, 2011]
Introducing HTC Radar, featuring a premium unibody aluminum design, advanced F2.2 camera lens and BSI sensor, People Hub for easier connection with your social network, advanced entertainment capabilities with Xbox Live built in, HTC Watch and Zune, and better web browsing experience with IE9, giving you a phone designed so you never miss a thing in life.
HTC Radar – A design that makes you look good
[Sept 1, 2011]
The HTC Radar offers a premium design. Crafted from a single piece of polished metal, the phone just feels great in your hands and is built to last. The HTC Radar is that friend who will always be there for you. It’ll make the right impression on you and everyone around you.
HTC Radar – Perfect photos in any condition [Sept 4, 2011]
The HTC Radar offers a 5 megapixel camera with an F2.2 lens and BSI sensor and gives you an experience beyond what you’d expect from a phone. You’re always active so no matter the circumstance, you’ll always get a high-quality photo to share real-time with your social network.
HTC Radar – One-for-all sharing for active lifestyles[Sept 1, 2011]
The HTC Radar fits seamlessly with your life and keeps you in touch with your social network. With Windows Phone “Threads” you can easily switch between Facebook chat, text, and Windows Live Messenger and never miss a beat with your world. And the “Me” tile keeps you one-step close to Facebook check-ins and your friends’ updates on your wall. Also, People Hub pulls together your contacts and social networks into one place, so you can easily follow them and stay connected.
HTC Radar – Unmissable entertainment[Sept 4, 2011]
The intuitive HTC Radar knows you will be bored at times, too. The phone has amazing entertainment features that ensure your journeys will fly by. With HTC Watch you can enjoy Hollywood blockbusters at your fingertips. The HTC Radar gives you instant access to millions of tunes at your fingertips with Zune. And you’ll always be in the game with Xbox LIVE built in right on your phone!
HTC TITAN – First Look[Sept 4, 2011]
Introducing HTC TITAN, the phone that makes amazing things happen, featuring a huge 4.7 inch screen with an ultra-slim 9.9mm contoured unibody design, superior web browsing, emailing and multitasking, Microsoft® Office built in, 8MP camera, advanced F2.2 camera lens and BSI sensor, People Hub for easier connection with your social network and advanced entertainment capabilities with Xbox Live built in, HTC Watch and Zune.
HTC TITAN – Unlike anything you’ve ever held before[Sept 4, 2011]
No more squinting at small screens for you. With a massive 4.7″ screen and an ultra-slim 9.9mm unibody contoured design, the HTC TITAN feels great in your hand. It’s unlike anything you’ve ever held before.
HTC TITAN – Entertainment that really comes to life[Sept 4, 2011]
Enjoy entertainment that really comes to life on the big screen whenever, wherever. With HTC Watch you can enjoy Hollywood blockbusters at your fingertips. The HTC TITAN gives you instant access to millions of tunes at your fingertips with Zune. And you’ll always be in the game with Xbox LIVE built in right on your phone!
HTC TITAN – No more point and shoot camera for you[Sept 1, 2011]
It takes a lot to capture your special moments. Rather than dragging your point and shoot camera around, the HTC TITAN offers an 8 megapixel camera with F2.2. lens and BSI sensor that gives you a high-resolution photo under any condition. With such pixel-packed photos, you really can feel comfortable leaving your point and shoot at home.
HTC TITAN – A multitasking machine[Sept 1, 2011]
The HTC TITAN is the perfect phone for multitasking and enhancing your efficiency. It simplifies your email by bringing all your accounts and conversation history by each person together in a linked inbox. And the HTC TITAN lets you easily jump between work mode and play mode. Listen to music while working on a document, or check important emails in the middle of a game without restarting the game.
Notes:
– The Qualcomm Snapdragon S2 Mobile Processor used in both models is the current high-end only for Windows Phone 7.5 (see: Qualcomm Snapdragon SoCs with a new way of easy identification [Aug 4, 2011])
– Things highlighted in red in the specifications below are either additions to TITAN or differences between TITAN and Radar
HTC TITAN at a glance
- Size:131.5mm x 70.7mm x 9.9mm
5.18″ x 2.78″ x 0.39″ - Weight:160 grams (5.6 ounces) with battery
- Display:4.7-inch touch screen with 480 x 800 resolution
- Screen size: 119 mm (4.7″)
| CPU Processing Speed 1.5 GHz [new Scorpion CPU with Adreno 205 GPU, 3G HSPA+ and 1024×768/720 – all integrated in the Qualcomm MSM8255 SoC: Snapdragon S2 Mobile Processor]Storage Total storage: 16 GB Available storage: up to 12.63 GB RAM: 512 MBConnectors – 3.5 mm stereo audio jack – micro-USB 2.0 (5-pin) portSensors – Gyro Sensor – G-Sensor – Digital compass – Proximity sensor – Ambient light sensorMultimedia – See photos from your camera, Facebook and Windows Live™ accounts in the Pictures hub – Music and Videos Hub powered by Zune lets you listen to radio, download music, and more – SRS enhancement – 5.1 surround sound for videoAudio supported formats: – Playback: .m4a, .m4b, .mp3, .wma (Windows Media Audio 9) Video supported formats: Power & Battery Capacity: 1600 mAh Talk time: Standby time: |
Network HSPA/WCDMA: – Europe/Asia: 850/900/2100 MHzQuad-band GSM/GPRS/EDGE: – 850/900/1800/1900 MHzPlatform Windows® Phone OS 7.5Camera 8 megapixel camera with F2.2 lens, dual LED flash, and BSI sensor (for better low-light captures)Front camera: – 1.3 megapixelfront cameraHD video recording: – 720p HD video recording Internet GPRS: EDGE: Wi-Fi®: Bluetooth® Social Networking Location Tethering Recommended Windows System Requirements |
HTC Radar at a glance
- Size: 120.5mm x 61.5mm x 10.9mm
4.74″ x 2.42″ x 0.43″ - Weight: 137 grams (4.83 ounces) with battery
- Display: 3.8-inch touch screen with 480 x 800 resolution
- Screen size: 96.5 mm (3.8″)
| CPU Processing Speed 1 GHz [new Scorpion CPU with Adreno 205 GPU, 3G HSPA+ and 1024×768/720 – all integrated in the Qualcomm MSM8255 SoC: Snapdragon S2 Mobile Processor]Storage Total storage: 8 GB Available storage: up to 6.54 GB RAM: 512 MBConnectors – 3.5 mm stereo audio jack – micro-USB 2.0 (5-pin) portSensors – G-Sensor – Proximity sensor – Ambient light sensorMultimedia – See photos from your camera, Facebook and Windows Live™ accounts in the Pictures hub – Music and Videos Hub powered by Zune lets you listen to radio, download music, and more – SRS enhancement – 5.1 surround sound for videoAudio supported formats: – Playback: .m4a, .m4b, .mp3, .wma (Windows Media Audio 9) Video supported formats: Power & Battery Capacity: 1520 mAh Talk time: Standby time: |
Network HSPA/WCDMA: – Europe/Asia: 900/2100 MHzQuad-band GSM/GPRS/EDGE: – 850/900/1800/1900 MHzPlatform Windows® Phone OS 7.5Camera 5 megapixel camera with F2.2 lens, LED flash, and BSI sensor (for better low-light captures)Front camera: – VGAfront cameraHD video recording: – 720p HD video recording Internet GPRS: EDGE: Wi-Fi®: Bluetooth® Social Networking Location Tethering Recommended Windows System Requirements |
HTC unveils their new global lineup of Windows Phones [Joe Belfiore, Corporate Vice President, Windows Phone Program Management, Microsoft, Sept 1, 2011]
HTC just unveiled two new Windows Phones that will be landing in stores around the world later this year, running our latest version of Windows Phone. A lot of people ask me via Twitter “what phone are you using now”. I’m delighted to say in rotating through various phones and helping our partners finish them with high quality, I’ve spent quite a bit of time carrying one of the prototypes of these HTC phones and it’s terrific. For those of you who haven’t read the press details—here’s a quick recap. HTC introduced the phones in a series of meet up style events in London, Paris, Berlin and Madrid, and they’ll be broadly available from October 2011 globally, beginning in Europe and Asia, with pricing info to come later. In the meantime, let’s dig into what makes these phones awesome.
First up, the HTC TITAN features a big 4.7-inch screen with a slim 9.9mm brushed aluminum shell, and a front facing camera, is a great device for working or for playing. Movies, music and your favorite apps will really come to life on this big screen. Sometimes I hear feedback from some users that “fonts are a little small” on WP7—absolutely not the case on the TITAN! As designers, we love seeing the wide variation of phone sizes so that our customers can find one that’s the perfect fit for them.
The second phone announced today was the HTC Radar. The first thing you notice with this phone is the unique design, crafted with an aluminum unibody shell. The Radar also includes a front facing camera so you can video chat with your favorite people. I am really excited to see phones like the Radar, because it’s a great marriage of beautiful software and great hardware design.
A lot of you have asked us whether Mango will support front facing cameras—and now that these HTC phones have been formally announced, I can confirm officially that Mango does support these. We’ve included support for “switching to FFC” for photo/video shooting into the native camera experience and we’ve added API support to the application platform so ISVs can build all kinds of interesting apps using the FFC. We’ll have more announcements on some of the specific apps that will take advantage of this capability a little later on.
The announcement of these new HTC phones is a big milestone in our march to Mango, with many more exciting things still to come!
Microsoft Says Windows Phone May Exceed Researcher’s Market Share Forecast [Bloomberg, Sept 1, 2011]
Microsoft Corp. (MSFT)said its Windows Phone operating system may capture more than 20 percent of the smartphone market over the next two to three years with the help of hardware manufacturers and increased marketing efforts.
Forecasts by researchers Gartner and IDC, which expects a market share of about 20 percent in 2015, are conservative, said Achim Berg, head of Windows Phone marketing, in Berlin today.
Microsoft, the world’s largest software maker, is betting that Windows Phone will retake market share lost to Apple Inc. (AAPL)’s iPhone and handsets running Google Inc. (GOOG)’s Android software. The company will start offering the enhanced “Mango” version of its operating system, with functions including better social-media offerings, for the first time in Europe on two HTC Corp. phones, set to go on sale by Oct. 1.
HTC and other partners will run advertisement campaigns for the Titan and Radar phones, and the company has joined Microsoft in training “hundreds” of salesmen worldwide to better demonstrate the product, Berg said at the IFA consumer electronics fair. Microsoft plans to build on Windows Phone’s initial success with female consumers as well as with young and first-time usersto win market share, he said.
“We’re seeing an extremely positive response” to the Windows Mobile system, HTC’s President for Europe, the Middle East and Africa, Florian Seiche, said in an interview. “We’re now thinking that this year is a great time to get that momentum accelerated, to reach out to a broader group of customers.”
The Titan, which has an 8-megapixel camera with dual-led flash and a wide-angle lens, will sell for 599 euros ($855), while the Radar costs 399 euros [$570]. HTC is in talks with retailers and operators, Seiche said, adding that the phones will be broadly available in Europe.
…
“This is a completely new platform, it takes time,” said Berg. “It took time with Android, it took time with Apple. We have to show that we’re very capable and that we have the fastest and easiest phone.”
In April, Gartner forecast that the Android operating system will have the largest smartphone market share during the next four years, rising from 23 percent in 2010 to 49 percent in 2015. Apple’s iOS is predicted to grow from 16 percent to 17 percent, while Microsoft’s share will go from 4.2 percent in 2010 to 19.5 percent in 2015. IDC in June predicted that Microsoft may hold a 20.3 percent market share in 2015.
Notes:
– HTC’s most popular Desire S (announced Feb 15 as a follower to award winner 2010 Desire) is ~$US400 (Amazon) with rather similar specifications as Radar
– 3.7″ Super LCD as well as 1GHz Snapdragon™ MSM8255 processor, dual front and back cameras etc.
– So Radar could cost $US100-150 more even at the best retail shop
Gartner Says Android to Command Nearly Half of Worldwide Smartphone Operating System Market by Year-End 2012 [April 7, 2011]
Worldwide smartphone sales will reach 468 million units in 2011, a 57.7 percent increase from 2010, according to Gartner Inc. By the end of 2011, Android will move to become the most popular operating system (OS) worldwide and will build on its strength to account for 49 percent of the smartphone market by 2012 (see Table 1).
Sales of open OS* devices will account for 26 percent of all mobile handset device sales in 2011, and are expected to surpass the 1 billion mark by 2015, when they will account for 47 percent of the total mobile device market.
“By 2015, 67 percent of all open OS devices will have an average selling price of $300 or below, proving that smartphones have been finally truly democratized,” said Roberta Cozza, principal analyst at Gartner.
“As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers”, Ms. Cozza said. “Android’s position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets.”
Table 1
Worldwide Mobile Communications Device Open OS Sales to End Users by OS (Thousands of Units)
OS 2010 2011 2012 2015 Symbian 111,577 89,930 32,666 661 Market Share (%) 37.6 19.2 5.2 0.1 Android 67,225 179,873 310,088 539,318 Market Share (%) 22.7 38.5 49.2 48.8 Research In Motion 47,452 62,600 79,335 122,864 Market Share (%) 16 13.4 12.6 11.1 iOS 46,598 90,560 118,848 189,924 Market Share (%) 15.7 19.4 18.9 17.2 Microsoft 12,378 26,346 68,156 215,998 Market Share (%) 4.2 5.6 10.8 19.5 Other Operating Systems 11,417.40 18,392.30 21,383.70 36,133.90 Market Share (%) 3.8 3.9 3.4 3.3 Total Market 296,647 467,701 630,476 1,104,898 Source: Gartner (April 2011)
Gartner predicts that Apple’s iOS will remain the second biggest platform worldwide through 2014 despite its share deceasing slightly after 2011. This reflects Gartner’s underlying assumption that Apple will be interested in maintaining margins rather than pursuing market share by changing its pricing strategy. This will continue to limit adoption in emerging regions. iOS share will peak in 2011, with volume growth well above the market average. This is driven by increased channel reach in key mature markets like the U.S. and Western Europe.
Research In Motion’s share over the forecast period will decline, reflecting the stronger competitive environment in the consumer market, as well as increased competition in the business sector. Gartner has factored in RIM’s migration from BlackBerry OS to QNX which is expected in 2012. Analysts said this transition makes sense because RIM can create a consistent experience going from smartphones to tablets with a single developer community and — given that QNX as a platform brings more advanced features than the classic BlackBerry OS — it can enable more competitive smartphone products.
Gartner predicts that Nokia will push Windows Phone well into the mid-tier of its portfolio by the end of 2012, driving the platform to be the third largest in the worldwide ranking by 2013. Gartner has revised its forecast of Windows Phone’s market share upward, solely by virtue of Microsoft’s alliance with Nokia. Although this is an honorable performance it is considerably less than what Symbian had achieve in the past underlying the upward battle that Nokia has to face.
Gartner analysts said new device types will widen ecosystems. “The growth in sales of media tablets expected in 2011 and future years will widen the ecosystems that open OS communications devices have created. This will, by and large, function more as a driver than an inhibitor for sales of open OS devices,” said Carolina Milanesi, research vice president at Gartner.
“Consumers who already own an open OS communications device will be drawn to media tablets and more often than not, to media tablets that share the same OS as their smartphone,” Ms. Milanesi said. “This allows consumers to be able to share the same experience across devices as well as apps, settings or game scores. At the same time, tablet users who don’t own a smartphone could be prompted to adopt one to be able to share the experience they have on their tablets.”
Note *: An open OS makes a software developer kit (SDK) available to developers, who can use native application programming interfaces (APIs) to write applications. The OS can be supported by a sole vendor or multiple vendors. It can be, but does not have to be, open source. Examples are BlackBerry OS, iOS, Symbian, Android, Windows Phone, Linux, Limo Foundation, WebOS and bada.
Gartner’s detailed forecast is available in the report “Forecast: Mobile Communications Devices by Open Operating System, Worldwide, 2008-2015.” The report is available on Gartner’s website at http://www.gartner.com/resId=1619615.
IDC Forecasts Worldwide Smartphone Market to Grow by Nearly 50% in 2011 [March 29, 2011]
The worldwide smartphone market is expected to grow 49.2% in 2011 as more consumers and enterprise users turn in their feature phones for smartphones with more advanced features. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors will ship more than 450 million smartphones in 2011 compared to the 303.4 million units shipped in 2010. Moreover, the smartphone market will grow more than four times faster than the overall mobile phone market.
“Overall market growth in 2010 was exceptional,” said Kevin Restivo, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker. “Last year’s high market growth was due in part to pent-up demand from a challenging 2009, when many buyers held off on mobile phone purchases. The expected market growth for 2011, while still notable, will taper off somewhat from what we saw in 2010.”
To capture the strong consumer demand for smartphones, manufacturers have unleashed a steady stream of new models and features over the past two years. The battle for mind and market share has also resulted in stiff competition among the smartphone operating systems.
“Android is poised to take over as the leading smartphone operating system in 2011 after racing into the number 2 position in 2010,” said Ramon Llamas, senior research analyst with IDC’s Mobile Devices Technology and Trendsteam. “For the vendors who made Android the cornerstone of their smartphone strategies, 2010 was the coming-out party. This year will see a coronation party as these same vendors broaden and deepen their portfolios to reach more customers, particularly first-time smartphone users.”
Nokia’s recent announcement to shift from Symbian to Windows Phone will have significant implications for the smartphone market going forward. “Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share while other operating systems have brought forth new and appealing experiences,” added Llamas. “The new alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform. We expect the first devices to launch in 2012. By 2015, IDC expects Windows Phone to be number 2 operating system worldwide behind Android.”
Worldwide Smartphone Operating System 2011 and 2015 Market Share and 2011-2015 CAGR (listed alphabetically)
Operating System 2011 Market Share 2015 Market Share 2011-2015 CAGR Android 39.5% 45.4% 23.8% BlackBerry 14.9% 13.7% 17.1% iOS 15.7% 15.3% 18.8% Symbian 20.9% 0.2% -65.0% Windows Phone 7/Windows Mobile 5.5% 20.9% 67.1% Others 3.5% 4.6% 28.0% Total 100.0% 100.0% 19.6% Source: IDC Worldwide Quarterly Mobile Phone Tracker, March 29, 2011
CEO of Microsoft Germany to become Microsoft Vice President of Mobile Communications [April 14, 2010]
In an interesting move Achim Berg (46), previously CEO of Microsoft Germany, is moving to Redmond to become Corporate Vice President of Mobile Communications Business & Marketing, a newly created position. He will be responsible for all marketing and business development activities for Windows phones worldwideand report to Andy Lees, senior vice President of Mobile Communications.
“Achim Berg will be excellent addition, and brings his excellent management style and his practical sales and marketing experience in the Mobile Communications Business Team (MCB) . His experience at Deutsche Telekom, Fujitsu / Siemens and Dellgives a comprehensive view of our business. Achim will be a major asset to the Leadership Team and will contribute to the Mobility business and MCB to help the team succeed with the important Launch of our Windows 7 Phone, “said Andy Lees.
“The wireless market is essential for Microsoft. Already more smartphones are sold worldwide than PCs. Mobile Internet access has become the standard and is more important than the simple network with other devices. I see a huge opportunity for Microsoft in this innovative market, “said Berg.
Germany has been one of the stronger markets for Windows Mobile, with the Microsoft OS holding a 19.9% market share there, only after Symbian and iPhone and well ahead of RIM’s 5.4%, according to recent Comscore numbers.
Achim Berg, Corporate Vice President, Windows Phone Marketing [Feb 22, 2011]
Achim Berg is corporate vice president of Windows Phone Marketing, responsible for business performance and marketing for Windows Phone software and services.
Berg joined Microsoft in February 2007 as general manager of Microsoft Germany and area vice president Microsoft International. In his capacity as chairman of the Managing Board he was responsible for the operations of Microsoft Corporation in its third-largest subsidiary.
Prior to joining Microsoft, Berg served as a member on the board of directors of Deutsche Telekom T-Com, Europe’s largest telecommunications company, where he was responsible for marketing and sales of the company’s fixed line business since 2002. In addition he was appointed to the supervisory board of T-Mobile and Matav (the largest telecommunication company in Hungary). From 1999 to 2001, Berg held the position of managing director of Fujitsu Siemens Computers GmbH. Between 1995 and 1999, he performed executive sales roles for the computer manufacturer Dell Deutschland GmbH, most recently as director for midmarket customers. Berg made his first career steps from 1989 to 1994, when he worked in various sales positions for Bull AG in Cologne, Germany.
In Cologne, Berg completed his studies in computer science in 1989. He attended the European Potential Management Program at the European Economic School (EAP). Berg spends his free time with his family and participates in sports such as marathon running, skiing and golfing.
More on supply chain battles for …
preceding post: Supply chain battles for much improved levels of price/performance competitiveness [Aug 16, 2011]
Digitimes Insight: Acquisition of Motorola may enhance Android services [Aug 30, 2011]
Due to Google’s recent acquisition of Motorola including the tablet vendor’s mobile hardware business, market players have had growing concerns that Google may be heading toward the same business direction as Apple – to work on its own integration of software and hardware. With some of Google’s hardware partners already re-evaluating their strength of support for Android.
However, Digitimes Research believes that the chance for Google to put its focus on operating Motorola’s mobile hardware business is rather slim. Instead, through the acquisition of the hardware business, Google may be considering providing its partners with free hardware reference designs, which would improve its level of support and services, and could significantly affect the mobile device industry in the future.
If Google plans to put any focus on operating Motorola’s mobile device business, it would mean that Google will need to work on increasing the profitability of the hardware, but the idea would conflict with the original aims for Android – to lower the cost for consumers to access the Internet – since consumers will need to pay more to purchase the devices.
Meanwhile, Google is also unlikely to compete for market share through price competition as large shipments with low profitability can easily create inventory pile-ups during a economic slowdown.
Therefore, operating the business on a small scale, but maintaining its strategic role is the most suitable strategy for Google.
If Google’s operation of Motorola’s mobile device business shrinks down to only keeping teams for basic hardware design; software and hardware integration; and basic sales for future cooperation with telecom carriers, Google will be able provide free hardware reference designs for Android devicesto its brand and retail channel partners for production and sales.
Reference designs would greatly benefit brand vendors which have smaller production scales or are crossing over from other industries, as well as channel retailers and telecom carriers. These players will only need to place orders to Google-certified OEMs to be able to receive their shipments, completely eliminating R&D costs.
For Google, such a strategy would free the company from burdens such as back-end inventory, supply chain management, front-end marketing and after-sales services, while allowing Google to provide its users the same high-standard experience of Android, as well as the ability to control product quality.
For hardware players, which have strong R&D capabilities, if such a strategy comes true, these players will face tougher competition from smaller-scale players, as these players will be able to offer Android-based machines at lower prices, while still maintaining a standard level of quality.
For ODM players, their value of providing software and hardware design and integration services will be weakened as demand from clients will decline.
Samsung reportedly recruits ex-HP VP for PC business; considers buying webOS [Aug 29, 2011]
Samsung Electronics, despite refuting reports it plans to take over Hewlett-Packard’s (HP’s) PC business, reportedly has already recruited HP’s ex-vice president of PSG marketing Raymond Wah to handle Samsung’s PC sales, and the company is also reportedly considering purchasing webOS to compete head on against Apple and Google, according to sources from notebook players.
Both HP and Samsung have declined to comment about the purchase of webOS.
The sources noted that the acquisition of HP’s PC business, which has a rather low gross margin, may turn out to hurt Samsung’s panel and DRAM businesses that have rather high gross margins, therefore HP’s webOS may be the target that Samsung has the most interest in.
In addition, Google’s acquisition of Motorola, which may seriously threaten hardware brand vendors, could also trigger Samsung to purchase webOS as a counter measure, the sources added.
Regarding Recent Rumors about Samsung’s PC Business [Samsung Tomorrow, the Samsung Electronics Official Global Blog, Aug 24, 2011]
The recent rumors that Samsung Electronics will be taking over Hewlett-Packard Co.’s personal computer business are not true.
We hope this clarifies any confusion that may have occurred.
Samsung May Buy WebOS [Aug 30, 2011]
Samsung may purchase HP’s WebOS, in a move that would help the phone maker differentiate itself from other Android phone makers in the wake of Google’s Motorola acquisition.
HP recently announced it will spin off its consumer PC division and discontinue its WebOS operations, essentially exiting the smartphone and tablet business despite its software’s good reviews. Samsung, which earlier debunked rumors of acquiring HP’s PC division, may be investigating WebOS instead, according to website Digitimes.
The Korean company staked a claim for itself in the smartphone market with Android devices, like the growing Galaxy line, and has already developed its proprietary Bada platform, designed for newer smartphone users.
However, Google’s recently announced acquisition of phone maker Motorola is anticipated to change dynamics in the Android phone ecosystem as the company shifts from software into the hardware business. If Google becomes a probable rival, phone makers previously reliant on Android may choose to diversify their software options.
Many companies have already been doing this. HTC is set to launch a group of phones running Microsoft’s Windows Phone Mango release, and Samsung today announced it will roll out a line of Wave smartphones powered by Bada.
Acquiring WebOS would be another option for Samsung, as recent fire sales of HP’s discontinued TouchPad device illuminate the software, which has garnered strong reviews. With TouchPad stock nearly sold out, whoever owns the software may have a strong base of users that buys apps and attracts advertisers.
The OS already increased its market share in mobile advertising on the strength of the recent fire sale, one of many signs of a strange, surprising second life for the tablet and its platform. But HP may choose to retain its rights to WebOS and license the platform, as previously hinted.
However, because Samsung already has Bada, some believe HTC may be a more probable buyer of WebOS. The company uses third-party software on all of its phones, but may choose to increase its options as the Google-Motorola acquisition’s effects play out in the longer term.
WebOS was considered a moribund product when it initially launched with HP’s TouchPad a few weeks ago, but the surprisingly brisk fire sales may have given the OS at least a new lease. A new user base now exists for the software, and HP itself today promised software updates to cater to this new audience.
As the fate of Android after Google’s Motorola acquisition — as well as its increasing legal vulnerabilities in patent lawsuits — begins to loom over Android makers, many companies may eye WebOS in a new, favorable light.
Samsung enhances its own mobile platform with the launch of ‘bada 2.0’ [Samsung Tomorrow, the Samsung Electronics Official Global Blog, Aug 25, 2011]
Samsung Electronics has announced the bada 2.0 SDK (Software Development Kit), an application development tool for Samsung’s own mobile platform. Bada 2.0 is expected to be a catalyst in expanding the global distribution of bada smartphones, which have already received significant global sales.
Unveiled at Mobile World Congress in February 2011, bada 2.0 includes many compelling, new features. Borne of Samsung’s heritage in innovation, bada 2.0 brings together a wide variety of new capabilities including multi-tasking, Wi-Fi Direct, Near Field Communication (NFC) and voice recognition. It enables smartphone users to experience advanced services such as mobile payment, transport pass-card recharge and file sharing without Internet networking.
With the improved support for web applications including Flash and HTML 5, users can experience enhanced web capabilities. It also means that smartphones based on bada 2.0 can run any web application developed with Flash or HTML. Samsung expects that this upgrade will help to greatly expand its developer community into Flash and JavaScript as well as the existing C++ community.
A key feature for developer partners is the introduction of In-app Ads. Using the Ads API (Application Programming Interface) developers for bada 2.0 can easily insert advertisements, creating new revenue opportunities. Samsung has also upgraded and strengthened its application development environment, providing developers with increased support. An Emulator has been added to foster a development process suitable to the target environment. Tools such as Profiler optimize the device’s performance ensuring that resources like memory and processing power are used to their fullest capacity.
Samsung has enhanced the ‘Samsung Apps’ retail store and expanded full availability through to 121 countries worldwide. With this 2.0 version, more differentiated functions will be offered from Samsung Apps, including new purchasing options and recommendations.
“Samsung bada and our Wave devices continue to succeed around the world, taking advantage of the mobile technology and brand awareness of Samsung’s leadership in the market,”
-JK Shin, president and head of Samsung’s Mobile Communications Business
In the third quarter this year, three new Wave smartphones, powered by bada 2.0, will launch the market; the devices will range from premium models with enhanced performance to entry-level devices that focus on affordability. Bada 2.0 SDK can be downloaded from the bada developer site (developer.bada.com).
A Trio of new bada 2.0-powered ‘Wave’ Smartphones to Debut at Berlin [Samsung Tomorrow, the Samsung Electronics Official Global Blog, Aug 30, 2011]
Samsung Electronics has announced the launch of the flagship 4” chic smartphone Wave 3, the social-powerhouse Wave M and the smart-start Wave Y. These all wave smartphones will be on display at Samsung’s Stand at IFA 2011 in Berlin.
All three devices, borne of Samsung’s heritage in innovation, are powered by Samsung’s own new Bada 2.0 platform which brings together a wide variety of new capabilities including multi-tasking, Wi-Fi Direct, voice recognition and Near Field Communication.
ChatON is Samsung’s proprietary mobile communication service that works across all major mobile devices. A global cross-platform communication service links all your friends and contacts instantly. Micro-communities can be set up through group chat, while a web client allows the sharing of content and conversations between mobile and PC.
Samsung Apps, an integrated application store for Samsung smartphones, is also available. With an improved UI and enhanced store features, Samsung Apps offers a wide variety of applications from globally well-known content to locally-customized applications.
“Smartphones are gaining popularity by the day. The new additions to the Wave portfolio are the first to benefit from the power of our bada 2.0 platform; the full extent of our commitment is clear to see in each device. We’ve produced easy-to-use smartphones that will inspire the market,”
– JK Shin, President and Mobile Communications business
Smarts meet style, the Wave 3
The Samsung Wave 3 is a beautiful and chic smartphone that crams a market-leading 4” Super AMOLED display. Building on the Wave series’ style heritage in full metal design, the Wave 3 is the perfect device for the style-conscious consumer. Excellently constructed of anodized aluminum, the slim yet solid unibody design supports your active, on-the-move lifestyle. With smarter multi-tasking, seamless push notification and Wi-Fi Direct, the Wave 3 has the capabilities to keep you connected and entertained at all times.
The first ChatON equipped smartphone, the Wave M
The Samsung Wave M allows users to keep up-to-date with their hectic social lives with ChatON and Social Hub. With a wide 3.65” HVGA screen made from tempered glass and a metallic body, the Wave M lets users stay socially connected from everywhere. ChatON, streamlined messaging feeds, enhanced on-the-go web browsing and Wi-Fi applications deliver a seamless mobile experience. Wi-Fi Direct and NFC (optional) add further functionality.
A smart-start, the Wave Y
The Samsung Wave Y is the perfect device to introduce new users to the world of smartphone experiences. With a stylish metallic hairline body and large 3.2” HVGA screen, new users can take their first steps to mobile social networking with Social Hub and ChatON. Simple personalisation is enabled via the Live Panel, Lock Screen and Folder management, while Music Hub, a portable music manager, gives users a jukebox in their pocket.
Products Specification:
All Functionality, features, specifications and other product n formation provided n this content, including but not limited to the pricing, design, components, performance, benefits, capabilities, services and availability of the product, may vary by region and are subject to change without notice or obligation.
Asustek set to launch 5-6 Ultrabook models in October [Aug 29, 2011]
Asustek Computer is set to host a product launch conference for Ultrabooks in New York in October with prices to range from US$899-US$1,999, according to company chairman Jonney Shih.
Asustek will release 5-6 Ultrabook models in October with screen sizes of 11.6- or 13.3-inch.
Shih also noted that the recent price drop of several key components such as panels and DRAM has enabled the company to lower the overall cost of Ultrabooks, and with HP having abandoned its PC business, while Dell and Toshiba are expected to turn cautious about Ultrabooks, the new market is likely to be mainly propped up by Acer and Asustek.
Although Intel still has not accept downstream partners’ requests to cut Ultrabook CPU prices, the company has offered to provide extra assistance to allow its partners to launch sub-US$1,000 models, according to sources from upstream component players.
Asustek upbeat as shipments rise [Aug 27, 2011]
Asustek Computer Inc (華碩), the world’s No. 5 PC brand, yesterday said it expected revenues to regain their growth momentum in the third quarter, helped by a 16 percent growth in notebook computer shipments.
The company is aiming to ship 3.6 million notebooks this quarter, up about 16 percent from 3.1 million units last quarter, while it aims to double shipments of its tablet PCs to 800,000 units from 400,000 units, according to a company statement.
Shipments of netbook computers, which accounted for 13 percent of Asustek’s overall revenues in the second quarter this year, will grow slightly to 1.1 million units this quarter from 1 million the previous quarter.
…
Gross margins rose to 14.7 -percentfrom last year’s 11.9 percent, but were down from 15.5 percent in the first quarter of this year.
However, third-quarter gross margins might be “under pressure” because of Acer Inc’s (宏碁) aggressive promotion of its PCs in Europe to clear excess inventory, Asustek said.
The company, which is set to start selling its UX series ultrabook next month, is targeting a price range of US$799 to US$1,999, Asustek CEO Jerry Shen(沈振來) has said.
Acer said on Wednesday its ultrabooks would sell for between US$799 and US$1,199.
Intel has said it expected ultrabooks to initially sell for more than US$1,000, before dropping below that price point in the future.
Asustek will start selling higher-priced ultrabooks before it launches lower-priced models next year, Shen said.
Responding to analysts’ questions, he said Intel’s goal of seeing ultrabooks account for 40 percent of the consumer notebook market next year was “over-optimistic.”
He said since the product is still in the early stages of development and since there are issues to resolve such as heat dissipation and extending the battery life, the 40 percent target would only be achievable in 2013, after Intel launches its Haswell platform.
Shen also said it would focus on the Padfone — a smartphone-tablet combo— as its core smartphone development model.
[Padfone a 4.3-inch smartphone that can be inserted into its accompanying tablet’s rear docking unit, powering up the 10-inch panel to enable an enhanced multimedia experience. The tablet will only work when the smartphone is inserted into the dock.
ASUS Padfone Hands-On Introduction [May 31, 2011]]Here at ASUS we are firm believers behind the practice of design thinking. The Padfone has been specifically created to fulfill a demand for both smartphone and tablet users. It is a first of its kind innovation that allows you to switch seamlessly between pad and phone for a user experience that best-fits your activities, at any time. Internet access from the 3G network connection is shared between the phone and pad, as data storage is streamlined through a single storage pool.“Compared with HTC (宏達電) or Samsung, which are good at developing smartphones, our idea of incorporating the phone into the tablet will ‘wow’ consumers,” he said.
Alex Sun (孫聰敏), corporate vice president of Asustek’s personal mobile devices business unit, last month said the company was finding a niche in the smartphone industryafter its two-year smartphone partnership with US portable navigation device maker Garmin Ltd fell through in January.
“It is the smartphone, not the tablet, that will be the highlight of the Padfone,” Sun said, adding that the tablet will only work when the smartphone is inserted into the dock.
He said prices for the Padfone would be close to that of Apple Inc’s iPhone. The Padfone will be launched in the first quarter of next year.
ASUS Padfone – Behind The Scene [May 30, 2011]
‧Enlarge your screen size any time you need to ‧Seamless transition of applications between pad and phone ‧Eliminate data transfer hassle with a single storage pool ‧One SIM card for two devices ‧Use the pad as an extended battery to charge your phone ‧Have a video conferencing experience and easily share with family and friends
ASUS Padfone – Enjoy the benefits of both Pad and Phone. Make The Switch [May 30, 2011]
Check the exclusive behind the scene footage of ASUS Padfone and people centric design concepts such as seamless data transfer, expandable screen size, 1 SIM card for two devices and more.
Asustek’s Padfone to use new version of Android OS [Aug 10, 2011]
Asustek Computer Inc. said Wednesday that its upcoming device, the Padfone, will run the next version of Google Inc.’s Android operating system, codenamed “Ice Cream Sandwich” (ICS), but the company appeared to be uncertain about the future of its mobile phone business.
The Padfone, which will go on sale at the end of this year or in the first quarter of 2012, allows users to display pictures or videos on a 10.1-inch tablet from a 4.3-inch smartphone seamlessly and to extend the battery life of the phone when the two are combined.
“We chose the ICS because of its better integration across different platforms,” Alex Sun, corporate vice president and general manager of Asustek’s personal mobile devices BU, told reporters on the sidelines of a media briefing to promote the local development of mobile apps.
The ICS, slated to be launched in the fourth quarter of this year, will improve the interoperability among these devices, allowing app developers to achieve higher synergy, according to market analysts.
Sun said Asustek also plans to launch the second generation of the Padfone in the first half of 2012, which is expected to support long-term evolution (LTE) wireless broadband technology and three-dimensional (3D) graphics.
However, Asustek will not launch any new phones by the end of this year because the company needs to “think about the future direction of its mobile phone business” after a shift in Asustek’s strategy for its smartphone lines, Sun added.
Last October, Asustek, which has been selling smartphones under the Garmin-Asus brand since early 2009, said it will not introduce any more co-branded handset models.
Instead, Asustek launched two new smartphones in China in March this year running on China Mobile’s Time Division Synchronous Code Division Multiple Access (TD-SCDMA) network, with the aim of attracting entry and mid-level smartphone users in the booming Chinese market.
The Taiwan-based PC brand sold about 1 million smartphones worldwide last year, but the company has declined to give a forecast for its total smartphone sales in 2011.
HP may resurrect TouchPad, weighs PC spinoff [Reuters, Aug 30, 2011]
Hewlett-Packard Co may resurrect its TouchPad as it weighs a spinoff of its personal computer arm, the head of its PC division said, suggesting HP might revive a tablet that lasted just six weeks in the face of stiff competition from Apple Inc.
HP stunned marketstwo weeks ago, when it announced it may shed its PC business — the world’s largest after the $25 billion acquisition of Compaq in 2002 — as part of a wrenching series of moves away from the consumer market. Those included killing off the TouchPad tablet computer.
Now, the board of the largest U.S. technology company by revenue is expected to decide before the end of the year whether to hive off its PC arm — which began selling the TouchPad in July — into a separate company, considered the best option for shareholders.
Personal Systems Group head Todd Bradley told Reuters in an interview he intends to lead any standalone company created, and expects it to be a full-fledged computer maker spanning tablets, ultra-thin and all-in-one PCs.
“Tablet computing is a segment of the market that’s relevant, absolutely,” he said, without elaborating. He said a spinoff of the Personal Systems Group will bring the “best value” to HP shareholders for taxation and other reasons.
“My intention would be to lead it through this transaction … and if it’s a standalone public company, to lead that.”
Selling the PC division to a rival such as Taiwan’s Acer Inc, which acquired computer maker Gateway in 2007, or to China’s Lenovo Group Ltd, which bought IBM’s PC division in 2004, is not a desirable alternative, Bradley said.
“I would just say that the numbers don’t support that that strategy works,” he said, citing Acer reporting its first-ever quarterly loss last week.
HP has struggled in the PC market — a high-revenue but low-margin business — as popular devices such as Apple’s iPadlure consumers away.
Bradley is on a trip to China, Taiwan and South Korea to meet with employees, suppliers, government officials and media to convince them that HP’s PC business will remain robust and committed to Asian markets.
“China’s obviously a critically important market for HP as well as PSG,” he said.
SUPPLIERS, DON’T FRET
Bradley said HP will increase investments in Shanghai, and over the next three years expand its Shanghai manufacturing base, consolidate six employee sites into one campus, and make Shanghai a regional headquarters in China for the PSG.
“Regardless of what happens, we’re the largest PC company in the world. We need everybody energized, and while this isn’t business as usual, we need people to go out and sell products every day,” Bradley said.
Suppliers to HP PCs will remain largely intact, although the company may renegotiate and redefine the relationships.
“Unwinding the integration that’s taken place within HP will be enormous amounts of work and effort, justified by the return we think we’ll be able to provide to our shareholders.”
Nevertheless, he said, “we will be one of, if not the largest, customers of all of our major suppliers, be it Samsung to LG to Microsoft to Intel.”
The Palo Alto, California-based company is now exploring options for its WebOS software, which it acquired through the acquisition of Palm, of which Bradley is a former chief executive.
Bradley has said that a number of companies had expressed interest in possibly using WebOS as an operating system, but he gave no further details on Tuesday, saying that he is not in China to announce or even negotiate anything regarding WebOS.
Acer Ultrabook pushing for September launch, says paper [Aug 31, 2011]
Acer reportedly is aiming to launch its Ultrabook in September to compete against Asustek’s UX21, which is also set to appear in the month, and has been pushing its development schedule; however, because the Ultrabook has not yet entered mass production, the plan may still be changed, according to a Chinese-language Commercial Timesreport.
An Acer executive also pointed out that the company has already revised the internal design of its Ultrabook twice and the company will only launch 13-inch models initially, the paper added.
Tablet PC fever is already cooling down, says Acer chairman [Aug 25, 2011]
Acer chairman JT Wang, commenting on tablet PC’s impact on the notebook industry, pointed out that tablet PC fever is already starting to cool down and consumers are also being attracted by notebooks again with Intel’s Ultrabooks and Microsoft’s Windows 8 the major attractions.
Acer is already set to launch an Ultrabook in September with a price as low as US$799, noted Wang adding that Acer has performed surveys and discovered that consumers have a high interest in Ultrabooks.
Some players in the PC industry agree with Wang’s prediction and pointed out that tablet PCs are mainly marketed for entertainment purposes, different from notebooks, which are also tools for work and learning. Therefore, once the tablet PC market reaches saturation, consumers’ motivation to replace tablet PCs will be a lot lower than for notebooks, causing tablet PC sales to stagnate once volumes reach a certain level.
In addition to Acer and Asustek Computer, which plan to launch Ultrabooks in September, Dell, Toshiba, Lenovo and Hewlett-Packard (HP) are all set to launch models in the fourth quarter of 2011 or the first quarter of 2012. Taiwan-based makers of components such as batteries, hinges and chassis have also started small volume pilot production, and are set to start mass shipments in the fourth quarter.
Acer president Jim Wong pointed out that although Ultrabooks will only account for a small portion of notebook shipments in 2011, the percentage is expected to reach 25-35% in 2012, a number close to Intel’s prediction of 40% by the end of 2012.
As for Windows 8, Wang believes that the operating system will contribute a stronger sales boost to notebooks than tablet PCs and will also benefit brand vendors during the back-to-school season in 2012 as the operating system’s launch date will be close to that period.
Ultrabooks and tablet PCs are short-term fads, says Acer founder [Aug 5, 2011]
Acer founder Stan Shihhas commented that the fads for ultrabooks and tablet PCs are both short-term phenomena and urged companies in the notebook supply chain to come out with more value-added products through innovation.
Shih added that Apple achieved success with iPad through its outside-the-box thinking, which is an attitude that all notebook players should learn.
Commenting on Apple bringing tablet PC and smartphone products into the PC market to compete with PC players and creating a great impact on PC demand, Shih pointed out that PCs are the base of the IT industry and tablet PCs are also developed from the base; therefore, in the future, products will still need to go through the PC platform to create even more add-on value.
As for whether Acer’s upcoming 7-inch tablet PC, which is priced less than NT$10,000 (US$345), will stir up price competition within the tablet PC industry, Shih pointed out that consumers want products with low price and convenience, and these are pressures that each player will need to face. Currently, the competition within the tablet PC market is still on track for positive development.
Acer founder optimistic about the new transition of the company [July 29, 2011]
Acer founder Stan Shih, commenting on market watchers’ concerns that the company’s purchase of iGware is overpriced, at an exhibition on July 28, pointed out that software is priceless and he believes the acquisition will give Acer a strong base to transition.
With tablet PCs having strongly impacted the traditional notebook industry, Shih pointed out that Taiwan players, which in the past only focused on developing hardware, and so have no environment to develop software, are all facing the key moment for transition.
Shih pointed out that the acquisition is a good chance for Acer, since the company is currently in the middle of a great transition and possession of world-class technologies is a must. Through the acquisition, Acer will be able to acquire a foundation and can start strengthening it to help it become world-class. This is the key motivation for the acquisition. As for concerns about overpricing, Shih only noted that everybody has a different point of view.
As for rumors that Acer’s ex-CEO Gianfranco Lanci may join Korea-based PC vendor Samsung, Shih, on July 26, pointed out that changing jobs is an usual event in the IT industry and market watchers should put too much focus on the information.
Ultrabooks may push down mainstream notebook prices [Aug 30, 2011]
As several first-tier notebook vendors are set launch sub-US$1,000 Ultrabook models in the near future, sources from channel retailers believe the appearance of Ultrabooks is likely to push vendors to reduce prices for their mainstream consumer notebooks.
Currently, notebook models that adopt ultra-thin designs are mostly high-end models with ASPs of NT$35,000 (US$1,206), a gap of about 40% compared to the ASP of mainstream notebooks.
Since consumers are likely to compare the specifications and price of notebook vendors’ Ultrabook and mainstream notebook models to make their purchasing choice, while some players such as Acer are set to launch Ultrabooks with a price as low as US$799, or Asustek Computer US$899, a range similar to that of the mainstream notebooks; therefore, the vendors may need to reduce prices of their mainstream notebooks in order to successfully digest inventory, the sources explained.
Digitimes Insight: Ultrabook key lies in penetration of ULV CPUs in mainstream notebook market [Aug 18, 2011]
Facing tablet PCs’ assault and Apple MacBook Air’s strong performance, Intel and notebook supply chain players have been pushing Ultrabook products aggressively, hoping to re-boost shipment growth of the notebook industry, and Intel is hoping its cooperation with the notebook ecosystem will increase the company’s competitiveness against Apple, according to Joanne Chien, senior analyst of Digitimes Research.
For notebook brand vendors, Ultrabooks will become a key product to defend against tablet PCs and Apple’s expansion in the IT market; however, if Intel intends to develop Ultrabooks with a similar business direction as MacBook Air, the company will end up failingbecause of high costs and uncoordinated business models, and the company will also miss the important chance to further develop into ultra-thin notebooks before ARM-based Windows 8 notebooks appear in the market.
Therefore, Ultrabook’s target segment should be the traditional notebook marketand not the niche ultra-thin notebook market, Chien noted.
Chien noted that the ultra-thin notebook market with products such as MacBook Air, limited by product cost and business model, is unlikely to become the major battlefield for the brand vendors’ Ultrabooks, but the 14- to 15-inch mainstream notebook markets are expected to see demand recover because of the adoption of Ultrabook’s design elements such as thin and light physical shapes, longer battery times, and faster boot times.
Chien added that allowing ultra low voltage (ULV) processors to penetrate into the mainstream notebook market would generate Intel more positives, compared to limiting them to the ultra-thin notebook market. The action would also help Intel to create a beneficial lineup to prevent ARM group from cutting into the notebook market; however, such a move will require Intel to compromise on its ULV CPU pricing.
First real chances for Marvell on the tablet and smartphone fronts
especially because: Kinoma is now the marvellous software owned by Marvell [Feb 15, 2011]
Update [Aug 21, 2012]: ZTE’s U880 is based on Marvell’s then market leading PXA920 single chip SoC, and was introduced a year ago at a list price of ¥1499 – US$235 but the street price came down to ¥958 – US$150 in October and now it is as low as ¥699 – US$110 [Aug 21, 2012], actually on Amazon in China (see: http://detail.zol.com.cn/cell_phone/index284242.shtml). ZTE achieved U880 sales of more than 3 million by May 15, 2012 by which it was the star TD smartphone as per 中国移动将推全频段TD终端 普及HSUPA report from Communications World Network.
End of update
Earlier updates: – Marvell Technology Group Hones Edge [Seeking Alpha, Jan 19, 2012]
…
For investors the last few years with Marvell have been tough. The stock pays no dividend. After splitting in 2004 and again in 2006, the stock price entered 2007 at well over $20 per share. At the 2008 bottom it hit a low around $4.48. Today it ended sharply up at $15.12 and represents a market capitalization of $8.8 billion.
These stock price gyrations exaggerated Marvell’s changes in revenues and net income. Total 2006 (fiscal 2007) revenue was $2.24 billion, with slightly negative net income. Revenues for 2010 (fiscal year 2011, ending January 29) were up to $3.6 billion, with net income hitting $904 million. This fiscal year 2012 revenues are trending towards $3.45 billion, but with just $690 million net income.
…
Meanwhile the main good news has been the rapid ramping of sales of Marvell-processor based smartphones in China. Marvell’s chips not only include the processor, but most of the functions needed to run a smartphone (graphics, cellular modem, wi-fi, bluetooth). Thus while brand-happy Chinese are dying (almost literally) to get iPhones, the middle-class masses are buying Android based smartphones that run on a new high-speed, invented-in-China protocol, TD. The ramp in revenue from this in calendar 2012 will be substantial, and the baseline should be noted in the Q4 report due in early March.
Which brings us back to CES (and leaves out Marvell’s leading enterprise-grade Wi-Fi and wired internet switch chips). I can only hit highlights, so many products were introduced.
Foremost, Google (GOOG) chose Marvell’s ARMADA 1500 HD Media System-on-Chip (SoC) for the next generation of Google TV. While there is no guarantee that Google TV will become a mass market product, it does much to validate the hundreds of millions of dollars Marvell has invested in research and development for ARMADA and related technologies. ARMADA is ARM-based and contains many of the same technologies used with smartphones and tablets. Google has worked closely with NVIDIA (NVDA), Qualcomm (QCOM) and other ARM-based chip designers; this is a clear sign Marvell is also in the inner circle. The ARMADA chip series has been adopted by OEMs for a wide range of consumer and business appliance applications. See also ARMADA and PXA application processors.
Plug computers are a Marvell invention: inexpensive, small but powerful computers that plug directly into electric sockets and can act as local servers. SMILE plugs are designed to connect a classroom of up to 60 students and complement the One Laptop per Child program and Marvell ARMADA based low cost, low power tablet computers. This is mainly for developing nations, but given funding shortages should be considered by U.S. schools as well.
In storage, much has been said about replacing hard drives with SSDs, and PCs with Flash-based tablets. Change has come slowly. Marvell already leads in SSD controller chips. Now it introduced a chip that attached through PCIe, an existing, faster port than the standard SATA disk port. Everyone agrees this will be popular. Alternately another chip allows for an SSD and hard drive to function together better, to lower response times while keeping bulk storage costs low.
Consumer home connectivity and automation were addressed by several products. New models of Avastar wireless chips make it easier for all sorts of devices to connect, including Internet phones and video surveillance. Lighting with LEDs was specifically addressed with new, automation-ready chips. The Smart Energy Platform, a combination of a wireless microcontroller and management software, is aimed at lowering price points for energy-conscious appliances in the home.
Except for Google, OEMs will make their own announcements as branded products become available this year.
I will wait on management’s Q4 fiscal 2012 in early March before trying to estimate directionality for the new year. Technology is rapidly evolving. More individual devices mean more information needs to be stored in the cloud, requiring in turn more HDD storage and connectivity. All these trends favor Marvell, but competitors will be gunning for the same revenue and profits.
What do I think would most enhance shareholder value? A dividend. As of last quarter Marvell had 2.4 billion in cash, no debt, and cash flow of $262 million. Marvell has used its cash mainly for stock buy backs, and is likely to continue to do so.
– China Outstrips U.S. in Smartphone Market [Nov 23, 2011]
Deliveries of smart phones to operators and retailers in China grew 58% in the third quarter from the previous quarter to 24 million units. That surpassed 23 million units delivered to the U.S. market, down 7% from the previous quarter …
Nokia Corp. had the largest share of China’s smartphone market in the third quarter, with 29%. … Samsung Electronics Co. Ltd. is chasing hard with 18% of the Chinese market …
Strategy Analytics estimates that 57% of the world’s handsets were manufactured in China in 2010. … two of Nokia’s eight production facilities are based in China and the company said China is also one of its bigger suppliers of mobile handset components. …
– TD-SCDMA: US$3B into the network (by the end of 2012) and 6 million phones procured (just in October) [Oct 18, 2011]: meaning a mature TD-SCDMA market (finally) with 627 million potential customers of which only 6.4% are on the 3G
– Marvell, Lenovo and China Mobile Team Up To Drive Mass Market Adoption of China’s 3G TD-SCDMA Smartphones [Oct 26, 2011]
Marvell (NASDAQ: MRVL), a worldwide leader in integrated silicon solutions, today announced the launch of Lenovo’s LePhone A66t, a 3.5-inch high-definition screen smartphone customized for China Mobile’s 3G TD-SCDMA market and priced in the 1,000 RMB range [US$ 157]. The LePhone A66t is powered by the Marvell® PXA918 [@624MHz] platform, the first commercially available single-chip solution that integrates a high-performance, low-power application processor with an advanced multimode modem. Marvell’s advanced low-power TD single-chip solution is designed to enable exceptional user experience for watching mobile TV, navigation, video conferencing, social networking, and other popular mobile applications. It also features the Marvell Avastar™ 88W8787 wireless solution, which is Bluetooth 3.0 and FM enabled, offering exceptional Wi-Fi range with beamforming technology, robust 802.11n connectivity and crystal clear audio quality.
…
“As the second largest provider of PCs and other consumer electronics worldwide, Lenovo is committed to drive the connected lifestyle for billions of consumers around the world. Our LePhone A66t is an ideal mobile device that enables consumers easy access to social networking, e-commerce, gaming and mobile TV at an affordable price of around 1,000 RMB,” said Feng Xing, vice president and general manager of business operation at Lenovo. “Our partner Marvell is one of the top semiconductor leaders that has delivered the most advanced and competitive China 3G TD-SCDMA solution. I believe the introduction of the Lenovo LePhone A66t is a game-changer for the mass adoption of China Mobile’s 3G smartphones.”“We’re happy to see the successful collaboration between Marvell and Lenovo for creating a world-class China 3G smartphone,” said Xing Hongtao, Deputy General Manager of Marketing, China Mobile Beijing Branch. “China Mobile is very excited on the fast adoption of the advanced 1,000 RMB smartphones and we’re confident of the explosive smartphone growth in the years to come.”
Lenovo’s LePhone A66t smartphone will provide consumers a high quality CMMB digital TV experience, along with best-in-class Wi-Fi connectivity, all delivered in a sleek and sophisticated design form factor. Powered by the Marvell PXA918, Lenovo’s LePhone A66t also features Android 2.2 Operating System, Mobile Hotspot capability, a 3.5 inch high-definition screen with multi-touch support, Marvell RF808 RF transceiver and a Marvell PM8607 integrated audio and power management solution.
For more information about the Marvell PXA918, please visit www.marvell.com/communication-processors/pxa918/ or contact a sales representative.
Marvell continues to drive mass market adoption of China’s 3G TD-SCDMA standard and affirms the leadership of its PXA920, the industry’s first commercially available single-chip TD-SCDMA solution, and its Avastar 88W8787 wireless solution
…
… supporting China Mobile’s TD-HSPA (Time Division High-Speed Packet Access) network. It also features the Marvell Avastar™ 88W8787 wireless solution, which is Bluetooth 3.0 and FM enabled, offering exceptional Wi-Fi range with beamforming technology, robust 802.11n connectivity and crystal clear audio quality. The phone is available now through the retail stores of China Mobile, the largest mobile carrier in the world with over 650 million subscribers.
Update: Price of Samsung S5820 [Aug 21, 2012]: ¥1288 – US$203 (see: http://www.xj1616.com/product-1797.html)
The price leader is the ZTE-T U880 which has similar specification and a street price of ¥699 – US$110 [Aug 21, 2012] as the lowest.on Amazon in China (see: http://detail.zol.com.cn/cell_phone/index284242.shtml).
End of the update
– Price of Samsung S5820 [Oct 22, 2011]: ¥1798 – US$282 (see: http://www.xj1616.com/product-1797.html)
[¥2518 – US$395 is shown striked over, so that could be a kind of list price.]
The price leader is the ZTE-T U880 which has similar specification and a street price of ¥958 – US$150 (see: http://detail.zol.com.cn/cell_phone/index284242.shtml). The list price is ¥1499 – US$235, but the W-SCDMA ZTE Blade version is just ¥1280 – US$200 with street price as low as ¥898 – US$141. Keep in mind however that the later has an only 750 DMIPS CPU [ARM1136 @600MHz] while the PXA920 has an 1168 DMIPS CPU [Marvell PJ1 Sheeva @800MHz].)
– Marvell Drives New Rollout of TD-SCDMA Smartphones from China Mobile, the World’s Largest Mobile Operator [June 28, 2011] (emphasis is mine)
ZTE Launch Signals New Era of TD-SCDMA Smart Devices in China Powered by Marvell’s Industry-First Single Chipe Solutions
…
Blade U880, one of ZTE’s flagship smartphones, is powered by the Marvell® PXA920 and features a 3.5 inch WVGA capacitive touchscreen at a resolution of 800 x 480 pixels, delivering exquisite pictures with rich colors and multi-touch. Other features include Android 2.2 support, a TD-SCDMA +WLAN dual wireless Web connection, WLAN-AP wireless routing, CMMB (MBBMS) mobile phone TV, a 5 megapixel auto-focus camera, 720p high-definition video, GPS/AGPS navigation and a 3D graphics processing accelerator.
The TD version of ZTE Blade could be price leader because except the PXA920 SoC the rest of it is based on ZTE’s highest volume smartphone, the W-CDMA-based ZTE Blade.
See: ZTE Achieves 35 Million Handsets Milestone in First Half of 2011 [Aug 9, 2011]
In 2011, ZTE’s Blade also became one of the world’s top-selling smartphones. Through partnerships with approximately 80 operators globally [see the ZTE Blade in wikipedia for operator branding], ZTE’s Blade is now available in nearly 50 countries and regions. The Blade’s daily sales in China are the nation’s highest for Android smartphones, averaging 16,000 units per day. ZTE has now sold 2.5 million Blade handsets globally and expects to break the five million mark this year.
[This was actually achieved by a big order: ZTE Receives Order for 2 Million ZTE Blade V880 Smartphones from China Unicom [Sept 26, 2011]]
– Samsung S5820[-TD-HSDPA] [Samsung product page in Chinese only, Sept 14, 2011, as translated by Google]
Metallic appearance
– Metal body delightful sparkling.Android ™ 2.3 smart operating system
– Android ™ 2.3 smart operating platform one-upmanship.Social applications pre-installed
– Pre-happy network, all network, flying letters, Sina microblogging, social network are collected, and enjoy social fun.WLAN high-speed Internet
– WLAN high-speed Internet access speed challenge.CMMB mobile TV and mobile data services
– CMMB mobile TV and mobile data services, rich applications endless.
– Marvell Showcases 16 China Mobile TD-SCDMA Smartphones from Leading Global OEMs at PT/EXPO Comm China 2011 [Sept 25, 2011]
Product display at PT/EXPO highlights ongoing collaboration between Marvell, China Mobile and leading global OEMs to deliver affordable, advanced China’s 3G TD-SCDMA smartphones to the world’s largest mobile market
Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, today announced it will showcase a full suite of China’s 3G TD-SCDMA solutions at PT/EXPO Comm China 2011 in booth 1B005. The lineup includes smartphones, tablets and mobile hotspots powered by Marvell’s PXA920 single-chip product line and the PXA1202, the industry’s first Downlink Dual Carrier (DLDC) TD-HSPA+modem. Considered the most influential exhibition for China’s burgeoning communications industry, PT/EXPO Comm China 2011 takes place September 26 to 30 in Beijing. Marvell will demonstrate a total of 16 TD smart devices that feature its single-chip solutions from leading global OEMs: ASUS, Hisense, Huawei, Guangdong Mobile, Motorola, RIM, Samsung, Sharp, Sony Ericsson, Yulong and ZTE.
“We’re very pleased to see the great progress we’ve made with our vision of the connected lifestyle for everyone in the world. I believe the breakthrough in our China’s 3G TD-SCDMA technology with the largest mobile carrier, China Mobile, in the largest mobile market, is a major milestone and testimony to our vision. When China Mobile began its mission to build an advanced and affordable smartphone more than four years ago, Marvell was the major silicon partner who committed to the program because we believed in China Mobile’s vision and bright future of this great opportunity,” said Weili Dai, Marvell’s Co-Founder. “I believe Marvell has enabled a quantum leap in the development and adoption of the TD-SCDMA standard. For example, Marvell is leading the way to a new era of seamless global connectivity for the masses with the industry’s first single chip 3G/4G modem with support for FDD-LTE, TDD-LTE, HSPA+, TD-SDMA, and EDGE. Now through our work with other industry leaders, billions of end users can experience high-performance web browsing, live video, 3D gaming and other popular features on affordable, advanced devices including smartphones, tablets and mobile hot spots. I am very proud and thankful for Marvell’s global team of engineers for their hard work, innovation and dedication to move the industry forward. The products we are showcasing exemplify what can be accomplished with cutting-edge technology – and this is only the beginning of what’s to come with our continued commitment to TD-SCDMA.”
Marvell has partnered with the TD Industry Alliance (TDIA) at the show to demonstrate the rapid adoption and product implementation of TD-SCDMA. With its technological achievements and commitment to innovation, Marvell has been a strong supporter and contributor to the evolution of the TD-SCDMA industry in China. Other government, telecom operators and Marvell partners such as MIIT and China Mobile will also be in attendance, making the event the de facto meeting place for decision-makers in the TD ecosystem.
All of the products to be displayed – ranging from entry-level smart devices to mid-level devices with rich multimedia functions and 3D graphics – feature Marvell’s PXA 920 family of silicon, including:
- The PXA920 – The industry’s first single-chip TD solution designed for multimedia-centric handsets featuring support for both TD-SCDMA and GSM/EDGE and now shipping in more than 10 devices.
- The PXA918 – Tailor-made for entry-level smart devices, featuring 55 nm technology, 624 Mhz processors and rich multimedia functions.
- The PXA920H – Designed for mid- and high-end smart devices featuring 55 nm technology, a 1Ghz processor and support for 720p video and 250mpps 3D graphics.
Marvell will also showcase the industry’s first DLDC TD-HSPA+ Modem PXA1202, a pivotal milestone in advancing China’s TD-SCDMA standard, which can help to achieve 4X data rate increase on TD-SCDMA networks. Featuring 40 nm technology and backwards compatible with previous generations of TD-SCDMA network equipment, the PXA1202 supports DLDC, 64QAM and TS0 enhancement technologies. It is also designed to enable seamless performance with bandwidth-hungry mobile applications and multimedia devices.
Marvell’s PXA920 Family of SoCs
|
PXA918 |
PXA920 |
PXA920H |
|
| Target market | entry-level smart devices (a lower-cost yet high performance solution for multimedia-centric handsets) | multimedia-centric handsets | mid- and high-end smart devices (to provide higher performance solution for multimedia-centric handsets) |
| Silicon technology | 55 nm | 55 nm | 55 nm |
| Clock frequency | 624MHz | 806 MHz | 1GHz |
| Dhrystone performance | 870 DMIPS | 1130 DMIPS | 1400 DMIPS |
| Memory interface | LPDDR1 | LPDDR1 | LPDDR2 |
| 3D graphics performance | up to 8Mtriangle/s and 150Mpixel/s fill rate | up to 10M triangles/s sustained (20M triangles/s peak at 50% cull rate) and 200M pixels/s fill rate | up to 12Mtriangle/s sustained and 250Mpixel/s fill rate |
| Video playback performance | D1 at 30 fps for H.264, WMV, MPEG-4, H.263 | 720p at 30 fps for H.264, WMV, MPEG-4, H.263 | 720p at 30 fps for H.264, WMV, MPEG-4, H.263 |
| Video capture performance | D1 at 24 fps for H.264, WMV, MPEG-4, H.263 | D1 at 30 fps for H.264, WMV, MPEG-4, H.263 | D1 at 30 fps for H.264, WMV, MPEG-4, H.263 |
The block diagram for the SoCs is the same as shown by the PXA918 case below (only the above data written into the blocks is different):

… the rest is in the: Complete information in PDF: Marvell PXA920 Family of SoCs [Sept 25, 2011]
End of earlier updates
How Marvell is doing after Marvell’s single chip TD-SCDMA solutions beaten (again) by two-chip solutions of Chinese vendors [July 11, 2011] despite High expectations on Marvell’s opportunities with China Mobile [May 28, 2011] as well as Marvell to capitalize on BRIC market with the Moby tablet [Feb 3, 2011]?
All excerpts below are from Marvell Technology Group’s CEO Discusses Q2 2012 Results – Earnings Call Transcript and the related Question-and-Answer Session[Seeking Alpha, Aug 18, 2011]. If no question is present before a statement from a Marvell executive then it is from the presentation part. The order of excerpts is different from that of in the transcripts. Sehat Sutardja is the CEO of the company, while Clyde Hosein is Marvell’s CFO.
First question is, you guys recently — made your first foray into the tablet market. It was — I believe it was a VIZIO Tablet launched through Costco. I was wondering if you can give us any color on kind of what the initial uptake or feedback has been around that device?
Clyde Hosein: It’s still early, Sanjay, you pointed to our first foray. The price point is, we believe, is very attractive. So it’s geared for people who perhaps cater for the higher end ones. And that price has been coming down, and expected to come down in the future, and as we develop more and follow-on products. So initial reaction is very good, but it’s still early. And I don’t think we want to make too much out of it at this early stage in the game, but it’s, I think, price performance in a very good place.
All the relevant information about the VIZIO tablet, as well as VIZIO’s general CE strategy you can find in Innovative entertainment class [Android] tablet from VIZIO plus a unified UX for all cloud based CE devices, from TVs to smartphones [Aug 21, 2011].
Sehat Sutardja: … in our mobile and wireless end market, Q2 revenues increased approximately 18% sequentially and represented approximately 26% of our overall revenues. The sequential increase was driven by growth from our new products such as TD in China, and seasonal growth from our wireless connectivity solutions. We believe the headwinds that faced our mobile and wireless end market in the prior quarters are mostly behind us, and we expect to make solid progress moving forward.
…
Today, we continue to be the only provider of a single-chip TD smartphone solution. These has resulted in over 20 TD smartphones being deployed both at OEM providers and white box manufacturers with our solutions.
For example, during the last quarter, ZTE announced our 4 new Marvell-based TD devices. In addition, Motorola, Huawei, Samsung, and others are currently deploying TD smartphones based on Marvell’s solutions. We are proud to say that working closely with our customers, we have helped them achieve an unsubsidized price point of $100 for TD smartphone, a first in the industry.
In the coming months, many of these handsets will be deployed in multiple Chinese provinces, both through the carrier and the channel. Our revenues for TD smartphones have roughly doubled in the last quarter, and we expect double-digit sequential growth again in the third quarter.
…
In addition to TD, business at our largest existing mobile customer [obviously RIM] has stabilized. We expect new 3G handset devices with Marvell solutions, Marvell silicon, to come to the market in the near term, targeting the high-volume segment. Further expanding our customer base during the second half of our fiscal year, we expect to launch multiple Android-based handsets targeted for consumers in Europe, Asia and South America.
… when does, or does RIM become kind of irrelevant in the context of the overall mobile and wireless business?
Clyde Hosein: … Our dependence, however, on any single customer in the mobile space today is much lower than it was at any given period since we bought this business 5 years ago. So as Sehat mentioned earlier, we are ramping up on TD. That’s beginning to do very, very well. Marvell is really acing it on the smartphones part of it. We mentioned earlier, we’ve got price point as low as $100. This is unsubsidized into the channel. We believe that there’s a huge demand for — a huge inflection point for low-cost smartphones, and we believe we’re delivering that in this space. In addition to that, we are on the cusp and inflection of non-TD Android-based smartphones. There’s a couple that we expect to come out, we had said second half of this year, that’s still on track. So you’ll see that probably in the next quarter or 2, you’ll see very [indiscernible]. …
Sehat Sutardja: I think investors should not discount RIM. We continue to work closely with RIM in delivering new solutions. They will make the product to look really, really nice, and better performance as well. So don’t discount that. Don’t discount it at all.
Sehat, what’s kind of the read through on demand and sell-through of either the high-end Android or OMS-based TD phones thus far?
Sehat Sutardja: So as we said, we are the first to work with our customers to deliver $100 TD smartphones. This is unprecedented. Just about a year ago, these phones are [were] selling for about $400 to $500 because they are [were]based on multiple chips in a system and [that] requires a very complex implementation. As the price gets to the $100 price point, the demand actually is increasing rapidly. This is what we expect to see. And we projected this was going to happen, and we’re seeing that. We’re seeing the customer demand is increasing. And also as more and more of these products [are] qualify[ied] by China Mobile to be released into the market, we expect the volume will continue to ramp. So we’re talking about phones there that are not much higher than a low end — I mean, like a high-end feature phone. Maybe even a similar price point, just if you take into account of the touchscreen feature phones. Literally, there’s not much difference in the bill of material to build those higher touchscreen feature phonesbecause these smartphones that we’re delivering. So we are very, very optimistic that more and more — the success of many of these customers will lead to other successes.
I’m kind of curious specific to the TD business. Can you help us quantify what percent of mobile wireless it is today? And as we think about kind of the market opportunity here, where do you think that can go over the next several quarters?
Clyde Hosein: So it’s a small part today. It’s just getting started and we think, as I have indicated, we think it’s a huge opportunity. We aren’t disclosing any, whether it’s TD or anything but specific segments. But it’s a small percent of the total today. And looking forward, a lot will depend on the consumption rates in China. We are opening up — or there is a lot more channels opening up in the next few months, so I expect that to pick up. Especially wide-box channels in each of the provinces that open up with these phones. So that should expect to pick up. Tough to predict. We think it’s a huge opportunity. There is several hundred million people who at the right price point, a significant percent of them should convert. But I think the next few months would tell us better. So we firmly believe and continue to believe that these smartphones at this price range, again $100 at the low end unsubsidized, we’re already there within 2 quarters of introduction of the technology. We think that’s an inflection point for demand. It’s hard to predict what the next 2 quarter’s demand is going to be. They sell-through today, some of our revenues for the quarter is already on a sell-through basis, granted some of it is in channel. But some of it is already sell-through. People have phones already, users, and we expect that to accelerate. But the penetration rate since the new market, new country, new set of users, difficult to predict near term. We are bullish in the long haul.
Sehat Sutardja: But in the long run, I think every time you ask for a short-term, a quarter, 2 quarters, I consider short-term projection. That’s very hard to project ramps. They can be — where the slope could be 10% slope, or 5% slope, or 15% slope. So those kind of projection is extremely dangerous to provide. But what we believe internally is that when you — when China Mobile has 500 million plus — or 550 to 600 million subscribers, okay, we can model whether it’s, okay, 2 to 3 years from now whether the 30% of it will be TD smartphones. Is that going to be 40%, is it going to be 30%? Now this is a kind of model that we can play. Of course everything is based on the price elasticity. So if the price goes to $100, how many percent do we expect this thing to be maturing at. When price goes to $70, what does it mean? And I don’t see any reason why this thing cannot be $70 in a year or so from now, for example. So we are bullish in the long run. Just a short term look, it’s very hard to say exactly what that slope begins to look like.
Let me just ask you about the TD LTE transition. … Will those be phones or will those be downloads [dongles]? And as you speak to China Mobile, how do they balance the transition to TD LTE with the extensive investments they’ve made in TD-SCDMA?
Sehat Sutardja: Well, yes, TD LTEs, as you should expect in any new deployment, the dongle will definitely will go in first. It’s easier to qualify the dongle. But the biggest volume, obviously, is not in dongle, the biggest volumes will be the handset. And when you go to the handset, more likely you will go into the highest end, highest price, the high-priced handset. So that will be, more likely, the phase-in of the TD LTE. So nothing surprising. So, okay, the key is, okay, over time, is to build lower price higher integration single-chip solutions to get to the mass-market TD LTE. So don’t expect that to happen, the volume to ramp up on the mass-market any time in next year. But to get a TD, as you say, China Mobile is really investing huge amount of dollars and resources in the infrastructure, base stations, several hundred — more than 200,000 base stations deployed with TD-SCDMA. So those are the ones that most likely to be ramped up first, okay, and then follow a certain selected cities — I mean, maybe not in every part of city, but like certain, in maybe the downtown area, where maybe they will start deploying a trial TD LTE deployment to test the system. Well, maybe, I don’t know, a year or so before they were all moved — before they all spread it out to the more major market. So we have nothing surprising. These things will have its own course. The key for us is to think we work very close with China Mobile, also, to make sure they have our specifications for the TD LTE is what they need.
… can you guys review where you stand with … not TD LTE, but just traditional LTE?
Sehat Sutardja: … So related to FDD, LTE, or TDD LTE, we have already sample[d] FDD LTE, so we talked last quarter. So what we’re talking about the TDD, is that the LTE and the TDD, is we’re we have to wait for that sample at the end of this year, specifically related to the requirements that China Mobile are putting into the marketplace.





























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