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Nokia HERE Maps for everything, for FireFox OS in a strategic partnership with Mozilla
A highly recommended prerequisite reading: The Where Platform from Nokia: a company move to taking data as a raw material to build products [April 7, 2012]
So, while Microsoft was struggling today with Steven Sinofsky, ex Microsoft: The victim of an extremely complex web of the “western world” high-tech interests [this same blog, Nov 13, 2012] Nokia made a big leap forward on its 2 year’s to counter the lethal dangers of Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [Feb 21, 2011] phenomenon it recognized earlier than every other high-tech company in the “western world”.
Below there is the collection of the information made public today which shows quite well that in mid-term they could even become the most successful “western” high-tech company to overcome the tide raising from China towards the legacy high-tech companies. Their strategic partnership with Mozilla for the FireFox OS is even showing that they are not stupid at all to put all their eggs in the Windows Phone bag (albeit it is publicly only to bring HERE to that OS). They have already a very well positioned Asha and Asha Touch product line in the lower end (see With Asha Touch starting at $83 and Lumia at $186 Nokia targeting the entry-level and low-end smartphone markets [this same blog, Nov 1, 2012]), and now with FireFox OS they could have a 3d one positioned for what they called “taking advantage of future technology disruptions and trends” (see Nokia under transition (as reported by the company) [this same blog, March 11, 2012]).
Nokia redefines digital map landscape by introducing HERE as new brand for its location and mapping service [Nokia press release, Nov 13, 2012]
Nokia extends its service across devices and operating systems
Nokia announces new partnership with Mozilla and planned acquisition of 3D capture company, earthmine
San Francisco, California – Today Nokia introduced HERE, the first location cloud to deliver the world’s best maps and location experiences across multiple screens and operating systems. With the new brand, HERE, Nokia aims to inspire a new generation of location services and devices that make the mobile experience more personally significant for people everywhere.
“People want great maps, and with HERE we can bring together Nokia’s location offering to deliver people a better way to explore, discover and share their world,” said Nokia President and CEO Stephen Elop. “Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service.”
Pushing location beyond Nokia
To further extend its location services, Nokia is launching a maps application for iOS under the HERE brand. Based on HTML5, it will include offline capabilities, voice-guided walk navigation, and public transport directions. The application is scheduled to be available for free download from Apple’s App Store in the coming weeks.Nokia further announced a strategic partnership with Mozilla to bring new location experiences to the Firefox OS. Nokia plans to debut a mobile Web version of HERE Maps for the new Firefox OS next year. The companies are working together to give people the best mapping experience on Firefox OS.
“Mozilla is a leader in HTML5, building the Web as a platform for developing compelling applications, and location is a key part of that platform,” said Jay Sullivan, Mozilla Vice President of Products. “We are excited to work with Nokia as the combination of Firefox OS and HERE’s location platform provides rich possibilities for mobile application developers to create amazing experiences for users.”
Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a HERE SDK for Android OEMs in early 2013. This is aimed at enabling partners to create location-based applications for Android devices with Nokia’s leading content.
Innovating modern mapmaking
To advance the 3D capabilities of HERE, Nokia announced the planned acquisition of Berkeley, Calif. company earthmine. The company’s reality capture and processing technologies will become integral parts of HERE’s 3D map making capabilities.Nokia expects the transaction to close by the end of 2012.
“Maps are hard to get right – but location is revolutionizing how we use technology to engage with the real world,” said Michael Halbherr, Executive Vice President of Location & Commerce and responsible for the HERE brand. “That’s why we have been investing and will continue to invest in building the world’s most powerful location offering, one that is unlike anything in the market today.”
Using LiveSight(TM) to see more of the real world
As part of its announcement, Nokia introduced LiveSight(TM), a technology based on a highly accurate, 3D map of the world. LiveSight(TM) provides the most precise and intuitive augmented reality experience and uses a phone’s camera viewfinder to make discovering the world as easy as lifting up a phone. Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.“Establishing a new brand is the right move for Nokia in the map and location business. Nokia’s assets in this space are world class. We believe mapping and location will be increasingly important to developing next generation devices and services across a wide array of segments,” said Crawford Del Prete, Executive Vice President and Head of worldwide research at IDC.
iOS, Android, Firefox OS: HERE is available everywhere [Nokia Conversations, Nov 13, 2012]
Today’s announcement means that we’re bringing HERE to all devices and operating systems to give more people, with any type of device the ability to use the best location platform in the world. This openness is what sets HERE apart from other digital maps in the world. And with HERE, location will set Nokia apart.
Introducing HERE Maps for iOS
We’re making HERE Maps available in the Apple App Store: iOS users can more easily access our rich mapping experience with a single tap on their home screen. The app has been developed with the same HTML5 technology that powers the mobile web and is therefore very versatile and optimized for mobile use.
With HERE Maps for iOS you can get smart directions to navigate your way around town, whether you’re driving, walking or taking public transportation, so let’s have a closer look at all the features available.
What is HERE Maps for iOS?
With HERE Maps for iOS you can save an area to your device, so you can explore even without data coverage. You can save an area in advance and use it later at up to 4 different zoom levels.
Since you don’t walk on the same routes you drive, HERE Maps for iOS gives you dedicated voice guided turn-by-turn walk navigation that guides you along the best route for walking there: pedestrian routes, through parks, down alleyways, and more. With voice navigation, you will spend less time looking at your phone and more time enjoying getting there.
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Because HERE Maps for iOS has been designed for urban use, the voice navigation only works for journeys on foot. However, there’s also public transportation and driving directions in over 500 cities and you can make transfers easily with detailed public transport connections. With live traffic information and incident notices, you know where the traffic is, so you can spend less time driving there and more time being there.
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With HERE Maps for iOS you can organize favourite places by categories such as “Hip Bars” or “Cheap Eats” and sync them withHERE.com so you can build your personal map on the go and easily find them again.
For instance, you can add a place to your favourites on your phone and post a review when you get home: wherever you are, you’re always in sync. This feature is very easy to use because you can sign-on with your Nokia or Facebook accounts.
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On an iPad you can also see the top 25 places nearby at a glance: HERE Maps automatically displays up to 25 best places near you in a scroll window at the bottom of the screen. Simply tap a place and get all the details or scroll down and filter your results by category (shopping, going out, sights and more).
Whether you’re making plans for later or just want to share a great new find, HERE.com lets you share locations with just a tap, including how to get there, with a simple link sent over SMS, email, or social networks.
Introducing HERE Maps for Firefox OS
Because one of the main attributes of HERE is its openness, we’re also partnering with Mozilla to create new location experiences for Firefox OS. In the coming months, we will introduce HERE Maps for Firefox OS and we’ll continue working, together with Mozilla, to give people the best mapping experience on the OS.
One more thing… HERE Android API
HERE Maps for iOS and Firefox OS are not our only effort to give everyone the ability to use the best location platform in the world. Today, we’re also introducing HERE Maps API for Android, which will made available to partners in the next months.
In apps built with the HERE Android API, users will be able to interact with extruded 3D buildings, search for specific buildings and preview their routes in detail to more realistically show where they’re going.
To showcase what partners can offer when they build Android apps with our HERE API, we have prepared a reference app in the following video.
Read more about HERE for iOS, Android and Firefox OS here:http://conversations.nokia.com/?p=103078 In apps built with the HERE Android API, users will be able to interact with extruded 3D buildings, search for specific buildings and preview their routes in detail to more realistically show where they’re going. To showcase what partners can offer when they build Android apps with our HERE API, we have prepared a reference app in this video.
Disclaimer: this is not an actual app that we are releasing in the Google Play Store, it is just a reference app we have developed to showcase which features we are offering to partners for their location-based Android apps.
Follow us on Twitter: @heremaps.
HERE: the next generation of location services [Nokia Conversations, Nov 13, 2012]
Mapping and location-based services are integral to Nokia’s future and a key way that we stand out from the crowd.
Nokia’s commitment to building the leading location offering is demonstrated every day around the world in its rich set of location-based apps like Nokia Drive, Nokia Transport, Nokia Maps, Nokia Pulse and Nokia City Lens. Quite literally, Nokia helps people navigate their world. But this is only the tip of the iceberg: as a result of our acquisition of NAVTEQ and other mapping industry players, Nokia was the first to build the world’s most accurate and comprehensive global digital map by sending teams to verify every street in every city.
The next step forward – sensing our world
We can do more with our location heritage and mapping expertise, and go beyond a digital version of the paper map. Maps can be more than getting a person from point A to point B. They should bring places to life and inspire us to sense our world.
This is why today we are introducing HERE, the world’s first location cloud that delivers a location platform, location content and location apps across any screen and any operating system.
Just like digital cameras created possibilities that were unthinkable with analog photography, today’s digital mapping has amazing potential to grow into what we call computational cartography, the ability to produce maps on-demand and tailored to their actual use cases. Today’s digital maps are generic – i.e. always the same, irrespective of the content they visualize. We also believe that this game-changing evolution in mapmaking should be available to more businesses and more people around the world – it should expand beyond cars and beyond Nokia devices.
“Location based experiences need to evolve from an app-centric approach towards a holistic customer experience; consumers want services that are optimized for multi-mobile device use and available on demand, everywhere”, said Thilo Koslowski, VP and Lead Automotive Analyst, Gartner.
What does it mean?
Nokia Lumia and HERE are naturally made for each other, providing the best location experience on a smartphone, but we aren’t reserving HERE just for Windows Phone. Instead, we are opening it up to all devices and operating systems to give everyone, with any type of device, the possibility to recognize and the ability to use the best location platform in the world. This openness is what sets HERE apart from other digital maps in the world. And with HERE, location will be an even more powerful differentiation for Nokia.
We’re making HERE Maps available for iOS in the Apple App Store as a HTML5-based app and introducing HERE Maps API for Android. We will also introduce HERE Maps for Firefox OS and we’ll continue working, together with Mozilla, to give people the best mapping experience on the OS.
We are introducing LiveSight, a technology based on a highly accurate, 3D map of the world, which provides the most precise and intuitive augmented reality experience. Nokia City Lens, developed exclusively for Nokia Lumia devices, is the first application using LiveSight.
Our industrial collection of data is about to leap a chasm with the planned acquisition of earthmine. earthmine offers a complete solution for collecting, processing, managing, and hosting 3D street level imagery.
So stay tuned. There is so much more to say in the coming hours and days and the long-term, and we’re looking forward to your continued feedback as we move ahead. You can also follow us on Twitter: @heremaps.
LiveSight: immersive experiences you can act on [Nokia Conversations, Nov 13, 2012]
Nokia City Lens, exclusively available for Nokia Lumia, is one of our most-talked-about apps and we’re very proud of it. Using the phone’s camera viewfinder, Nokia City Lens provides an augmented reality overlay view of buildings and instantly highlights places of interest. Nokia City Lens is basically turning sight into the next interface for searching the world around you. Although Nokia City Lens is powered by a complex system of collection technologies, it’s very easy to use. After all, what could be simpler to use than sight? It’s the most human sense for sensing and exploring the world.
After type pads, touchscreens and voice recognition, we want sight recognition to be another standard way to interact with the world around you. But it’s not only about sight recognition; it’s also aboutlive map information. In one word, it’s… LiveSight. Nokia City Lens, developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.
LiveSight is a collection of mechanisms:
3D sight interface: buildings are detected by our collection technologies with high accuracy and feeling of depth
Line of sight: with the line of sight view, only POIs in sight are displayed
Freeze frame: save a live view to inspect the city without having to hold the camera pointed at the target
Building directory: click on a building to see what is inside
This new technology is going to address everyday actions like finding a store indoor, finding your friends in a crowd or your parked car. Yes, with LiveSight you can create a place for your parked car.
“We’ve all been there — trying get to where we are going by following that dot on our phones; you take a few steps in one direction to see if the dot moves where it should; with LiveSight you can orient yourself by simply lifting up your phone and looking through the camera view finder and find your destination whether it is right in front of you or three blocks away” said Peter Skillman, head of UX Design for HERE.
You can also follow us on Twitter: @heremaps.
Innovating modern map making with earthmine [Nokia Conversations, Nov 13, 2012]
Because we know that maps are hard to get right, we have been investing and will continue to invest time and money to build the world’s most powerful location offering, one that is unlike anything in the market today. Content creation in cartography is a continuous quest to make maps more precise and to map the whole world. We useinnovative collection technologies (e.g. LiDAR, cameras, etc.) and a team of local experts to create close to perfect digital copies of reality.
Innovating map making
Map makers today have a vast array of data at their disposal and digital technology has made the map accessible to everyone. But at their core today’s digital maps are little changed from paper maps: they are static because they represent the world at the moment the data is captured and they still require a lot of work and imagination to get the most out of them.
We believe, in fact, that location services are revolutionizing how we use technology to engage with the real world. This is why we are innovating every aspect of what a cartographer does: we use data that’s never been incorporated into maps and then make sense of it in a way that transforms the experience. We are innovating what we capture, the way we capture it, and how we model to give rise to a new generation of user experiences.
earthmine acquisition
Today our industrial collection of data is about to leap a chasm with the planned acquisition of earthmine.
earthmine offers a complete solution for collecting, processing, managing, and hosting 3D street level imagery. This will add competitive advantages and increased differentiation to HERE‘s Location Content and Location Platform, sustaining competitiveness in B2B (e.g. data for in-car navigation systems) and driving highly engaging user experiences.
earthmine is going to be a major asset in our arsenal of collection tools in that it complements our internal technologies with capabilities that enhance what we are already doing. The most obvious is the sensor design and integration that can be seen on a earthmine car, which enables mobile mapping and is massively scalable. And when we collect with earthmine we get the same wealth of visual and other sensor data that enables us achieve our mapmaking automation goals. By next year, with earthmine we will expand the number of countries to 31 in which we are automatically collecting 3D information. Additionally, earthmine brings advanced image processing capability and geographic information system tools that make the processed imagery and data readily available enabling us to move faster than we otherwise could.
Follow us on Twitter: @heremaps.
I will add to that the following eartmine case study video as a latest one:
earthmine Helps 911 Dispatchers [earthmine YouTube channel, June 19, 2012]
Fueling the future of digital maps [Nokia Conversations, Oct 25, 2012]
At the heart of any location experience is the understanding of where you are and what’s around you, an awareness often achieved by using a map. While today’s digital maps are much more advanced than the maps of just 20 years ago, they will continue to get more accurate and comprehensive, simplifying how we navigate and interact with an ever-changing world.
So, how do we build a high quality map and keep it fresh? At the core of the process is our innovative collection technologies blended with a team of local experts.
Using their intimate knowledge of local road networks and surrounding areas, these experts, who drive millions of roadways each year, use specially equipped vehicles to collect and verify location data.
Depending on local conditions, product requirements and a variety of other factors, the local drivers use distinct collection technology, ranging from highly mobile pedestrian collection tools to the sophisticated NAVTEQ True technology.
NAVTEQ True is actually composed of four unique technologies:
360° LIDAR: Rotating lasers capture 1.3 million 3D digital data points every second, which generates a virtual 3D model of the world around the vehicle.
Position Sensors: GPS and military grade Inertial Measurement Unit (IMU) sensors measure the vehicle’s speed, orientation and even gravitational forces to provide highly precise location references to every point within the virtual 3D model.
Panoramic Cameras: These cameras layer in a 360° images synchronized to the 3D LIDAR points—giving us the most true to life representation of the world
High Resolution Multi-View Cameras: High-resolution images give us the opportunity to increase automation so we can more quickly bring advanced location content to more people.
Worldwide, NAVTEQ True technology is gathering an immense amount of data.
For instance, in one single day, we might collect 12 million signage images, two million panoramic images, a trillion LIDAR points, and 65 million million (65,000,000,000,000!) colour pixels. We’re not just taking pictures of the world; we’re creating a new data model of the world.
With this level of high quality data, NAVTEQ True technology is capturing real world dimension, fueling more realistic and interactive experiences. With data collected by NAVTEQ True, you can explore the world more easily and in a whole new way – you can instantly see all the best places to eat and things to do and see it right on your phone’s camera display. It’s like having x-ray vision, revealing the hidden spots you might otherwise miss.
You can experience an implementation example of the collected data in 3D with Nokia City Lens for Nokia Lumia. Simply by following the instructions on the right.
I will add to that the following NAVTEQ video giving more explanation about the excellence of Nokia’s mapping technology:
Building the most accurate and fresh map [NAVTEQCompany YouTube channel, Oct 5, 2012]
Frequently Asked Questions: Maps on Windows Phone 8 [Nokia Conversations, Oct 31, 2012]
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With Windows Phone 8 officially introduced last Monday and the first smartphones based on this platform being shipped or reviewed, it’s time to have a quick overview of its location-based apps and experiences.
As you may already know, Nokia is delivering the backbone for all location experiences on Windows Phone 8 and offering Nokia Drive to all Windows Phone 8 partners, empowering this new OS with voice guided turn-by-turn car navigation.
Since we made these announcements, some legitimate questions have been asked on Twitter, on this blog and in the first reviews of Windows Phone 8. I would therefore like to summarize them and provide some clarification.
What does it mean that the Nokia Location Platform is powering the Windows Phone 8 ecosystem?
It basically means that location-based apps for Windows Phone 8 developed by Nokia (e.g. Nokia Maps, Nokia Drive, Nokia City Lens and Nokia Transport), apps developed by Microsoft (e.g. Bing Maps) and apps by any other developer make use of basic functionalities provided by Nokia.
It also means that some features like offline maps are now completely embedded into Windows Phone 8. You can find this option in your smartphone settings.
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Is Nokia Maps on all Windows Phone 8 smartphones?
The Nokia Location Platform is powering the Windows Phone 8 ecosystem, not Nokia Maps, which is an app. On non-Nokia Windows Phone 8 smartphones, the default mapping application is Windows Phone Maps. This is running on top of our map data. It is using our geocoding, our traffic information and our routes, but it’s ultimately developed by Windows Phone, with a custom UI, search and POI database.
Where is turn-by-turn navigation?
Nokia Drive is the application that provides voice-guided turn-by-turn car navigation on Nokia smartphones and with Windows Phone 8 it’s also being made available to other manufacturers. Nokia Drive has been rewritten from the ground up specifically for Windows Phone 8, to leverage the power of this OS and offering new features.
We are currently testing it and a beta version will be made available very soon. On a Nokia smartphone like Nokia Lumia 920, you will find a tile on the start screen that will take you to the Windows Phone Store to download Nokia Drive Beta. Other manufacturers and Microsoft will decide in which countries and on which devices Nokia Drive will be offered to their customers.
You will be very pleased to know that some of the features you have requested the most, spoken street names and route planning options to avoid toll roads, ferries, etc., have been included in this release. However, while currently in beta, Nokia Drive for Windows Phone 8 won’t support My Commute just yet and we strongly suggest you to make use of the offline maps to enjoy your travels.
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What’s new in Nokia Maps for Windows Phone 8?
On Nokia smartphones with Windows Phone 8, the default mapping application is Nokia Maps. We’ve been working hard during the past few months to develop a great new release specifically for Windows Phone 8. In a previous blog post I’ve explained all the features we are including in Nokia Maps for Windows Phone 8 or currently working on.
While the first version of Nokia Maps for Windows Phone 8 was being preinstalled on our newest smartphones (v 2.9), we were already working on an update with even more features. This is why, when you first start your new Nokia smartphone with Windows Phone 8, we encourage you to immediately update Nokia Maps and enjoy all the latest features (v 3.0).
In a nutshell, you won’t only be able to use offline maps but also offline search and routing, also for public transport. You can use turn-by-turn walk navigation or start Nokia Drive to get voice-guided, turn-by-turn car navigation. Last but not least, you will also find your way indoors with the support of venue maps in almost 18,000 buildings in 40 countries (and counting).
‘Nokia Maps offers the most advanced mobile maps offering to consumers today with largest global coverage, highest quality mapping data and true offline availability’ said Francisco Jeronimo, Research Manager, European Mobile Devices, IDC.
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What’s new in Nokia Transport for Windows Phone 8?
Nokia Transport (aka Nokia Transit in North America) has also been updated with great new features. Just like Nokia Maps, we started working on a new version of Nokia Transport immediately after preinstalling it on the Nokia smartphones with Windows Phone 8. This is why you will find an update in the Windows Phone Store in coming days.
With the new version of Nokia Transport for Windows Phone 8, automatic over-the-air updates help ensure you have the latest information on schedules and routes as well as on newly supported cities. You can now get a combined segment map and detail view to orient yourself at a glance: just tap or swipe a specific segment of your journey to expand an intuitive map and detail view that easily lets you see where you are and where you need to be.
New display settings will give you the options to select miles or kilometers, the time of departure or the time you have until the next departure and plan ahead by setting time and date of your journey. From Nokia Transport, you can now also launch the turn-by-turn walk navigation provided by Nokia Maps to get to the next stop or to your final destination. The search history has also been redesigned to be easier to use and to support entries management. For example, you can now manually delete previous searches and keep the history tidier.
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What is Nokia City Lens?
Nokia City Lens turns sight into the next interface for searching the world around you. The app provides information about each building or landmark in the area, giving people an at-a-glance understanding of what restaurants, museums, shops and others places of interest are nearby. Seeing a place of interest through augmented reality provides a wealth of information not available with the naked eye, allowing you to see the world around you using your smartphone instead of having to perform web searches.
The technology powering Nokia City Lens is particularly advanced and accurate. We are capturing real world dimension, fueling more realistic and interactive experiences. It’s like having X-ray vision, revealing hidden spots you might otherwise miss.
Nokia City Lens comes preinstalled on Nokia smartphones with Windows Phone 8 and we are already busy working on the next release, which you can learn more in this previous blog post.
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Image credit: Walt Stoneburner
$48 Mogu M0 “peoplephone”, i.e. an Android smartphone for everybody to hit the Chinese market on November 15
This is a great historic moment as thanks to a highly optimized Android 2.3 (CyanogenMod 7 distribution which seems to support HW acceleration in the latest versions, see here and here, and besides about 400 people is working on Android for Spreadtrum so it definitely could have been done) version, able to run in 256MB RAM only, and the amazing ultra low-cost, but still quite well performing (Cortex-A5 @1GHz), SC6820 SoC from Spreadtrum some Chinese manufacturers behind the Mogu brand were able to bring out a sub $50 smartphone “for everybody of us”. This means not only a significant lowering of the price for the truly performing entry level smartphones, but also is marking the beginning of the demise of the classic feature phone segment. So it is a disruptive innovation of enormous significance.
Re: Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [this same “Experiencing the Cloud” blog, July 26 – Aug 16, 2012]
Just here to notify you that SC6820-based “smartphone” will hit the Chinese market with a price as low as ¥299 [$48] next week. Link:http://www.moguphone.com/indexM0.html, note that M2 phone based on MTK6577 is also very cheap.
hyno111 on Nov 8, 2012
hyno111@gmail.com
74.125.19.23
On the top of the indicated website one can find to following illustrative content:
![sy4[2]](https://lazure2.files.wordpress.com/2012/11/sy42.jpg?w=960)
where:
– 蘑菇 人民机 means “Mushroom [the] people [machine]” as translated by Bing
-more precisely 蘑菇 mogu, the people (ordinary people) 人民, and …机 …machine but in fact …机 …phone (such as 手机cellphone) i.e. 蘑菇 人民机 means Mushroom peoplephone with Mushroom (Mogu) as the overall brand and peoplephone is a constructed noun expressing the “phone for everybody of us” idea in the most concise way as a kind of new market category name
Note that such kind of idea is deeply rooted in the history of the modern industrial world. The most vivid examples you could find in the history of cars and radios:
– The Ford Model T was the very first instance of the concept itself, then the proper naming appeared when the Volkswagen (literally meaning Peoplecar) company was founded in 1937 by the Nazi trade union, the German Labour Front (Deutsche Arbeitsfront) for the People’s Car project. And the basic design for the Volkswagen Beetle was conceived back in 1925 by Béla Barényi during his mechanical engineering studies, the model vision finished in 1931, and appearing on the front page of the Motor-Kritik in 1934 (see this detailed Mercedes-Benz article about him). And after World War II France had the Citroën 2CV, Great Britain the Mini, Italy the Fiat 500, and East Germany the Trabant, just to indicate the most prominent examples of very successful “people’s cars” next to the overall leader, the Volkswagen Beetle.
– The Volksempfänger (German for “people’s receiver”) was a range of radio receivers developed by engineer Otto Griessing at the request of Nazi Propaganda Minister Joseph Goebbels. Great Britain had the Utility Radio from the last year of the World War II as a similar concept as well. And later we had the Transistor radio which indeed became essential part of people’s everyday life.
After searching on the wen I found that the first information about the Mogu M0 peoplephone became available last Saturday:
199 Yuan! Mogu M0 peoplephone upcoming release: 3.5 inch bright screen [IT之家(IThome.com), Nov 3, 2012]
… Mogu Cellphone, as rumored around the continent, is about to release a “Mogu M0″ model for ultra low-cost smartphones (Mogu peoplephone). The phone has a 3.5-inch high-definition highlighted display; 1GHz CPU; 256M RAM, 512M ROM; it is running the Android 2.3 operating system; supports Bluetooth/WiFi/FM/expansion card; has a dual SIM dual standby capability; priced at 229 yuan. The first 1000 pilot machines [as told in the later announcement of Nov 8 the “the first batch of 1,000 units”]will have a price of 199 yuan.
199 yuan for a smartphone, would you have expected it?
No wonder that “the first batch has been sold out” is currently on the shopping site http://moguphone.taobao.com/ with “the second batch ready to go” whatever does it mean from pricing point of view. The latest message of Mogu Cellphone microblogging site of Sina Wibo clarified it on Nov 8 as:
[The first thousand units of Mogu M0 pilot machine, November 15, at 10 o’clock in the morning sale] at 10 o’clock on November 15th, sold 1000 limited pilot, for pilot price of 199 dollars, instead of price of 299 Yuan. Buying Platform: Taobao Marketplace address is http://t.cn/zlmnjuU (please note collection), the Taobao platform limits to buy 800 units. Open supply after November 20, the public price is 299 yuan, details, please pay attention to official Mogu website: www.moguphone.com.
The company behind the Mogu brand is the 深圳市盛谷科技有限公司, Valley Technology Co., Ltd. Shenzhen Sheng (or Shenzhen Sheng Valley Technology Limited as translated by Bing) which has a too broad About page not worth to include here. More relevant information I’ve found in the following job advertisement published on August 8:
Shenzhen Sheng Valley Technology Co., Ltd.
Emerging Internet companies, own multiple Taobao Malls, a brand for multiple manufacturers brand operation. The company mainly had an operation for high-end domestic mobile phones. Now the companies are in the high-speed development stage and require a lot of talent, we are looking for customer service, (art) designer, and administrative/executive staff. Learn more on Baidu more on google
- Company size :20-99
- Company Type: Private
- Company Industry: Computer
Contact:
- Company Web site:
- Address: Futian District, Shenzhen Huaqiang North the SED 雅苑 5P
- Tel: 18664986715
- Contact: Duan Sheng (段生)
- E-mail:
Phone quality inspector … Media Manager / microblogging operators / forum operators … Taobao manager … Mobile phone after-sales maintenance division … Taobao accounting … After-sale customer service … The financial … Head of mobile phone sales … Taobao customer service / the Taobao Commissioner … Taobao customer service (Beijing)
Fast staff recruitment could have started back in July as evidenced with this Art Editor / Design job placement ad which had the same company description.
Another useful company profile given for a designer and a web programmer job as of Aug 6, 2012 is stating a 1-49 company size, private ownership and Internet/e-commerce set of activities with a different description:
Shenzhen Sheng Valley Technology Co. Ltd. is focused on independent R&D and brand management for mobile intelligent terminals. “Integration, innovation, open” is Sheng Valley Technology’s business philosophy. “MOGU Magic Valley” is the [essence of] company’s efforts to build an Internet phone brand, [with which it] is committed to providing users with customizable, cost-effective, high playability smartphone products.
Sheng Valley Technology’s mobile team: 乐蛙
Company has team of empowering entrepreneurial passion and innovation, comprising of senior members of the mobile industry, mobile Internet industry, and e-commerce industry. Our team is advocating a simple, fast, innovative, open Internet culture. The vision of the team is to use the Internet to achieve a business model of disruptive innovation, enjoy the happiness of common entrepreneurial growth.
Strategic partners:
Currently has been the telecommunications industry, China Unicom, Tapas Mobile (点心), LeWa (Le frog 乐蛙), cyanogen (CyanogenMod), Mobile uncle (www.mobileuncle.com 移动叔叔), Seven Casket (www.7xz.com七匣子), All music (乐众), N multi-network (www.nduoa.com N多网), Mushroom Cloud Hack Machine (蘑菇云 刷机), Hack Wizard (刷机精灵等) [Shenzhen Bottle Technology Ltd 深圳瓶子科技有限公司] with which a strategic partnership is established, providing the safest, most convenient user-oriented Android OS hack machine service.
As seen from all the above Mogu as a local brand marketing company has all the critical technological and marketing ties in the Chinese Android ecosystem. With cyanogen they are even tied to the crucial Android Open Source Project via described in What is CyanogenMod [Oct 13, 2009 – Oct 17, 2012] as:
CyanogenMod(/sɪˈænoʊdʒəŋmäd/) is a customized, aftermarket firmware distribution for select Android devices.
Intended as a replacement for the software (also known as the “firmware” or “ROM”) that comes factory installed on your smartphone, CyanogenMod is based on the Android Open Source Project – the same base software used in all Android devices. However, CyanogenMod offers several benefits over the pre-installed firmware, including vastly flexible interface and customization, a wider set of new features, and sometimes significant improvements in performance.
CyanogenMod’s features may allow you to bypass software limitations imposed by carriers, which may prevent you from using the handset in a manner that they do not support. Such features include, but not limited to, the ability to overclock the device’s CPU, tether the device to your computer, or fully back up the device to your SD Card.
What CyanogenMod isn’t
CyanogenMod, however, does not “unlock” the device. Most carriers “lock” their handsets to prevent customers from buying a handset and moving to a different carrier. Carriers depend on these “exclusivity” agreements to bolster revenue. For example: if you buy an iPhone in the US, you are stuck with AT&T or Verizon, whichever you bought from. To use the handset on another carrier’s network it would be necessary to “unlock” the handset. This is done with a code based on the IMEI of the handset that can be provided by your carrier or firms on the internet that are slightly more reliable than a Nigerian Prince.
Unlocking cannot be done by installing CyanogenMod, or any other firmwarefor that matter.
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The CyanogenMod firmware is currently based on code released by the Android Open Source Project’s “Gingerbread” (Android 2.3) development branch. CyanogenMod is primarily developed by Cyanogenbut includes contributions from the xda-developers community and other sources.
Licensing Controversy
Until version 4.1.11.1, CyanogenMod included several proprietary apps such as Gmail, Maps & the Android Market, which are included with stock versions of Android, but are not licensed for distribution with ‘custom’firmwares, such as CyanogenMod. Legally, Cyanogenwas not allowed to include these apps in CyanogenMod.
Google sent Cyanogen a Cease and Desist letter demanding he stop distribution of these apps and Cyanogenceased all development until a solution could be found.
The reactions of many CyanogenMod users was predictably hostile, with some claiming that Google’s legal threats hurt their own interests and violated their informal corporate motto to “Do No Evil”. After extensive media coverage (PC World, The Register, The Inquirer, Ars Technica, The H, ZDNet, Gigaom, and eWeek) and a statement from Google clarifying its position Google and Cyanogen negotiated an agreement in which Cyanogen could continue development on his firmware as long as he did not include Google’s proprietary “Google Experience” components.
To work around the licensing issues, it was further agreed that the proprietary Google apps may be backed-up from the stock firmware on the device and then re-installed onto CyanogenMod releases without infringing copyrights.
Cyanogen has warned that while issues no longer remain with Google, there are still potential licensing issues regarding proprietary, closed-source device drivers. However, he believes the licensing issues with the drivers can be worked out, and he is receiving assistance from Google employees to avoid any further licensing issues.
Furthermore the About the project | CyanogenMod [Nov 1, 2012] is giving the further up to date information:
CyanogenMod (pronounced sigh-AN-oh-jen-mod), is a customized, aftermarket firmware distribution for several Android devices (See above for supported devices & how to install CyanogenMod on said devices). Based on the Android Open Source Project, CyanogenMod is designed to increase performance and reliability over Android-based ROMs released by vendors and carriers such as Google, T-Mobile, HTC, etc. CyanogenMod also offers a variety of features & enhancements that are not currently found in these versions of Android.
While this build is heavily optimized, it is also capable of pushing your phone much harder. CyanogenMod and it’s team hold no responsibility to any damage caused to your phone, loss of earnings as a result of damaging your phone or anything else that is connected to the development of this rom.
For a list of devices officially supported by CyanogenMod, check out the official devices page. Such is the craze for CyanogenMod, that devices that aren’t officially supported, still manage to receive ports of the ROM courtesy of enthusiasts and developers. CyanogenMod offers the most barebone Android experience coupled with some very powerful tweaks. This whole package by now is not wholly developed by CyanogenMod developers alone, but is a collaborative effort between them and independent developers on sites like XDA-Developers.
Right now, CyanogenMod consists of two parallel and active major versions: CyanogenMod 7 is based on Android 2.3 (Gingerbread), and CyanogenMod 10 is based on Android 4.1 (JB); CM10-capable devices are being phased out of CM7, but since there’s a large amount of devices still on the market that aren’t capable of fully running Android 4.x, CyanogenMod 7 exists to support them.
The variants of the firmware are split into categories, such as: Stable, Release Candidate, M-series and Nightlies. The Stable version, as suggested by the title, is the tried and tested variant of the firmware proven to be mostly bug free and suitable for daily use. The latest stable version is available for an assortment of the officially supported devices. A Release Candidate (RC) build may not be the final version, but a variant that has no fatal flaws or bugs, on the stabilization stages to become the final product that is the Stable variant. M-series releases behave similar to the RCs, but are considered ‘stable’ for our users. Lastly we have the Nightlies, which are as volatile as a firmware can get. These releases keep coming at an interval of a day or two and if you do end up trying one of these, do not be alarmed if the your device goes cuckoo on you. These ROMs are largely untested, and as advised by CyanogenMod, not meant for use for an average user. These releases, are meant to test untested waters that may or may not break your phone.
This CyanogenMod capabilities explain the following specification parameters of Mogu M0:
– Android 2.3
– 256MB RAM+512MB ROM
From the same specification list it is also important to note here:
– resolution: 320×480
– battery: 1280mAh
Furthermore: You can find all the information about the SC6820 story in the referred Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone marketspost. In order to have an immediate impact and convenience I will reproduce here the Spreadtrum product page as well:
SC6820 EDGE/GPRS/GSM 1GHz Low-Cost Smartphone Platform [Feb 29, 2012]
Designed with 40nm CMOS silicon, the SC6820 is a highly integrated, low-power platform for EDGE/WiFi mainstream smartphones. The single-chip solution supports multimode EDGE/GPRS/GSM and integrates a Cortex A5 1GHz processor, a dedicated GPU for graphics acceleration, and power management. Bringing the web and graphics performance of high-end handsets to the low-cost market segment, the SC6820 is delivered with turnkey Android and systems software that reduces the design time and resources required to deliver new handsets to market.
SC6820 Baseband Diagram
SC6820 Key Features
Core Description
- ARM Cortex-A5 core, clock speeds up to 1GHz
- Integrated DBB, ABB and PMU
Communication Features
- GSM/GPRS/EDGE standards, GSM850/EGSM900/DCS1800/PCS1900
- EGPRS Class 12
- HR, FR, EFR, AMR-NB
Multimedia Support For
- Mali 400 GPU: 30MTri/s, 256Mpix/s, OpenGL ES 1.1/2.0
- Decoder: MPEG4/H.263 720p@30fps; H.264 WVGA@30fps; VP8 WVGA@30fps
- Encoder: H.263/H.264/MPEG4 WVGA@30fps
- Video Streaming: MPEG4/H.263/H.264 WVGA@30fps
- 3G-324M Video Telephony
- 5 MP Camera Sub-system JPEG decoder/encoder (32MP/s)
- MP3/AAC/AAC+/MIDI/AMR-NB/WAV format
- Audio codec included
LCD Display Features
- Supports up to WVGA [800×480] resolution
- Built-in LCD Controller, touch panel controller
- Support for dual color LCD display modules
- Supports OSD / Rotation / Scaling
Memory I/F Support For
- 4Gbyte NAND flash (8 bit and 16 bit devices)
- HW ECC, multi-bit ECC
- 1Gbyte SDR/DDR SDRAM (16 bit and 32 bit devices)
Peripheral I/F Support For
- HS USB 2.0
- 3 x UART with built-in IrDA controller
- 2 x SPI interface, 3-wire SPI, 4-wire SPI, synchronous SPI
- 4 x I²C interfaces
- 2 x I²S and PCM interface
- 2 x SDIO interfaces
- 2 x SIM/USIM interfaces
- 4 x PWM outputs
- ETM port
- More than 100 GPIO pins
- 8 * 8 keyboard interfaces
Other Features
- Operating ambient temperature range: -45℃ to +95℃
- Low-power design, chip core voltage: 1.8V
- 13mm × 13mm 454-ball LFBGA package, 0.5mm ball pitch
Windows Phone 8: getting much closer to a unified development platform with Windows 8
After a broad but concise overview of the Windows Phone 8 development platform there is just one topic for me worth to consider in detail here:
How close is the Windows Phone 8 development platform to Windows 8?
First here is an illustration of what developers have in general:
I will proceed with that elaboration in the following sections:
- Windows Phone 8 development platform overview
- Native C++ and DirectX brought to the platform
- Partial WinRT support with phone extensions but no WinJS support
- Managed (.NET) code with XAML and a number of enhancements
– Core information
– XAML related information
– Code sharing between Windows platforms
– Code sharing with 3d party frameworks
– Cloud backends made super-easy: Windows Azure Mobile Services - Web based, HTML5/JavaScript et al, client applications
1. Windows Phone 8 development platform overview
Build 2012: Microsoft launches SDK for Windows Phone 8 [networkworld, Oct 30, 2012]
The full transcript of his speech is here, while the full video record of his announcement is in Keynote 1 BUT START AT [01:11:20] ESSENTIALLY AT [01:13:00]. Also read his blog post on Announcing the new Windows Phone 8 Developer Platform [Windows Phone Developer blog, Oct 30, 2012] from which it is especially important to draw the attention of developer oriented people to the referred from there Introducing Windows Phone SDK 8.0 [The Visual Studio Blog, Oct 30, 2012], Touring the Windows Phone 8 Dev Center [The Visual Studio Blog, Nov 2, 2012] and Announcing the release of the .NET Framework for Windows Phone 8 [.NET Framework blog, Oct 30, 2012] posts, and the following excerpts from the related keynote part:
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[01:19:38] Back in June I talked about how Windows Phone 8 was a foundational release, because we now share a common core with Windows. On top of this common core we have a common API set. You can now build shared components that are identical to both Windows and Windows Phone and use them inside of those apps. [01:20:00]
Following that: first a picture-sharing app is shown … already paired the phone and tablet using NFC … then it is shown how a photo image-editing app written 10 years ago in C++ can be wrapped as a Windows runtime component, so it could be called from C# in Windows Phone app … next how simple is to reuse the exact same code throughout the project inside of Windows 8 …
[01:24:17] talk about some of the new features coming to the Windows Phone 8 platform. …
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See all these other features that we’ve been adding to the platform over the last release. I want to highlight a lot of them there. I want to highlight a few. You asked us to make it easier to build fast and fluid UI. We delivered. We’re writing more controls to the platform and we’ve dramatically improved the performance of the existing controls. Your apps will be noticeably faster when you use them. You asked us to do more with Live Tiles. We delivered. We now support Live Tiles in three sizes. We also allow you to show notifications on the launch screen, and you can create and update the wallpaper of the phone directly from within your application.
You asked for speech support. We now support having full conversations in your app. So, not only can you launch apps, you can control them using speech. We’ve improved you’ve asked for us to improve our dev center and store. We’ve streamlined our store. It’s now more efficient to submit and update your apps, and you have more ways to monetize your apps in our store. You asked for deeper integration with the phone experiences. We delivered. We’ve opened up our camera and now we support a feature called Lenses. We’re actually better multitasking. We support location-based applications running in the background, as well as first-class support for VoIP and video chat.
You asked for us to improve and to give you advanced networking capabilities. We’ve heard your request. For Bluetooth data transfer, peer networking with Bluetooth and Wi-Fi, as well as proximity connect with NFC. Our response is done, done and done. In total we’ve delivered on over 90 percent of the top developer requests. And over the next few days you will be able to have over 20 sessions to go into detail about how to use these in your apps. [01:26:40]
Then an AR Drone Quadcopter app is shown which comes with a native code library that allows communication with it and a front end built out in XAML. What follows that is a talk about native games, supporting C++ code, which allows to write high-performance physics engines, as well as audio libraries, and get access to low-level, hardware-accelerated APIs like Direct3D, with fully programmable shader support, both pixel and vertex shaders. … Then Unity is showing the first-ever demo of the Unity gaming engine running on a Windows Phone. …
After that Richard Kerris from Nokia is coming to the stage first making publicity for the Lumia 920 and finishing with the annoumcement that every attendee will get a Lumia 920. Finally Kevin Gallo is closing with the announcement that Microsoft will reduce the individual registration for their dev center from the normal $99 to $8 for the next eight days
For a general overview by the keynoter see: Windows Phone 8 developer platform highlights [Kevin Gallo on Windows Phone Developer Blog, Nov 5, 2012] which is drawing attention to the following capabilities
C++ … Introducing Direct3D app … New and expansive Windows 8 aligned APIs … XAML app improvements … XAML control improvements (LongListSelector control, Map control, WebBrowser control, Control performance) … Windows Runtime Components … C++ code reuse … XAML and Direct3D (<DrawingSurface/>, <DrawingSurfaceBackgroundGrid/>) … Text improvements … New gesture support … Multi-res support … Networking improvements … App performance (Compile in the cloud, Startup splash screen, Binary XAML, Off-thread input) … Camera and Lenses … Wallet … In-app purchasing … App-to-app communication … Lock notifications, wallpaper and new Live Tile support … Speech (Voice commands, APIs for in-app dialog, Text-to-speech) … VoIP platform … Enterprise app support … Contacts and calendar … Fast application resume … Location aware apps
As Kevin Gallo told on the keynote there were detailed sessions about the Windows Phone 8 development platform. Those sessions are the following ones:
When you click on the above image or HERE you will get an expanded PDF version of that which contains the abstracts to the sessions as well links to the Channel 9 video records and the associated PowerPoint slidesets. There is also another PDF document which contains related information excerpts from MSDN and elsewhere for those sessions.
There are certainly other reports on the new platform which are worth to link here:
– All the New Features for Windows Phone 8 Developers [DZone, Nov 4, 2012]
– What’s new in Windows Phone SDK 8.0 [blur blur blur, Nov 5, 2012]
– WP8 Developer Series–Getting to know Common API’s for Windows Phone 8 and Windows 8 [Nithin Mohan T K’s Blog Space, Nov 4, 2012]
– Windows Phone 8 unveiled: all the new features for developers [qmatteoq.com Diary of a Windows Phone develop, Oct 31, 2012]
– The Windows Phone 8 Features You Didn’t See Yesterday [RYANLOWDERMILK.COM, Oct 31, 2012]
– Nokia’s Marco Argenti on Windows Phone 8 [Nokia Conversations, Nov 1, 2012]
– HIGHLY RECOMMENDED What’s new in Windows Phone 8 [Nokia Developer Wiki, Nov 1, 2012]
– Windows Phone development – useful links [Nokia Developer Wiki, Nov 1, 2012]
– Nokia Developer – Learn [interactive webinars announced – Nov 14,15, 21,22, 28 and 29 – for Lumia Windows Phone 8 app projects, Oct 30, 2012]
– 8 days of Windows Phone 8 [by Geert van der Cruijsen, Oct 30, 31×2, Nov 2, 3×2, 4, ??]
And there are some very general guides from Microsoft and elsewhere as:
– Windows Phone 8 Reviewer’s Guide [Microsoft, Oct 17, 2012]
– What’s new in Windows Phone SDK 8.0 [Windows Phone Dev Center, Oct 26, 2012]
– WindowsPhone magazine Issue #1 [November 2012]
– Getting started with developing for Windows Phone [MSDN Library, 2012, Oct 26]
– Windows Phone 8 How-to [Windows Phone, Oct 29, 2012]
2. Native C++ and DirectX brought to the platform
Choosing the right project template for your game for Windows Phone 8 [MSDN Library, Oct 26, 2012]
Windows Phone 8 applications belong to one of two categories. Managed apps are based on managed code, but you can also invoke native code from this application type. The other application type is referred to as a “Direct3D app”. You cannot invoke managed code from within a Direct3D app. In Windows Phone 8, many of the phone features are exposed via Windows Phone Runtime APIs, which are accessible from both native and managed code. Many application scenarios can be achieved with either a managed app or a Direct3D app. But even though you can achieve similar results, there are some big differences in the structure, implementation, and available APIs for each application type. It’s important that you understand these differences and choose the right model for you app before you start coding.
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Direct3D – Direct3D apps are intended for apps for which the highest-possible performance is required, such as complex 3D games. There are no built-in controls or other user interface primitives. Pure native applications are easier to port to Windows 8 native applications as well as other platforms that support native code.
For more information on creating Direct3D apps, see Direct3D app development for Windows Phone 8.
Building C++ Apps for Windows Phone 8 [Channel 9 discussion video, Oct 30, 2012]
C++ and Windows Phone 8 Development – Ask questions about writing C++ components for Windows Phone 8 apps or writing DirectX apps for WP8 with Window Phone team members Peter Torr and Tim Laverty.
So it is not only for gaming: Speed: in which MSDOS meets Windows Phone 8 [Shawn Hargreaves Blog, Nov 1, 2012]
… One of our goals in supporting native C++ was to make it easier to port existing software and frameworks to the platform …
Porting Existing C++ Code to Windows 8/Windows Phone 8 [InfoQ, Oct 30, 2012]
When moving a C++ application to Windows 8/Windows Phone 8 the first consideration is the user interface. Few, if any, applications have a user interface that is appropriate for the touch-centric UI that Windows 8 showcases. There are four options for the UI layer:
- DirectX with C++
- XAML with C++
- XAML with .NET
- HTML5 over Windows RT
Since the UI needs to be rewritten rather than ported, coverage of these technologies it outside the scope of this report.
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Tarek Madkour of Microsoft [Bringing existing C++ code to Windows Store apps, BUILD, Oct 30, 2012] recommends that developers porting existing libraries to use the Windows Application Certification Kit instead of the macro. To do this, create a new XAML based application and reference all of the libraries you want to port. You then need to run it once so that it is deployed on the computer. Next you run the Certification Kit against the application to generate a list of API calls that need to be replaced or removed.
Another resource in this area is the Alternatives to Windows APIs in Windows Store apps list.
Threading
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Async
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Exposing Libraries
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How Visual Studio Improves C++ Performance [InfoQ, Oct 30, 2012]
Today at Build Jim Radigan and Don McCrady gave a presentation [It’s all about performance: Using Visual C++ 2012 to make the best use of your hardware, Build, Oct 31, 2012] that discussed how the improved Visual Studio 2012 (VS2012) compiler can benefit developers programming in C++. Radigan began his talk, “Its all about performance: Using Visual C++ 2012 to Maximize Your Hardware”, by giving a brief historical overview of the increases in computer power since the introduction of the original Pentium.
That first Pentium had 3.1 million transistors while the current generation Ivy Bridge CPUs have 1.4 billion transistors. As McCrady would later note, C++ AMP allows developers to utilize everything with one single langauge– both the CPU, and the GPU that is increasingly present on CPU dies (in addition to the GPUs present in discrete expansion cards.)
While using code targeting C++ AMP can frequently provide the best performance versus generic code, Radigan continued by noting that the auto-vectorization and auto-parallelization optimizations present in VS2012 mean that in many cases recompiling existing C++ code can provide immediate benefits. As a result the optimizer present in VS2012 is double the size of previous versions.
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Apollo has landed [Shawn Hargreaves Blog, Oct 30, 2012]
The developer SDK for Windows Phone 8 (codename Apollo) is now available for download from an internet near you. Which means I can finally talk about what I’ve been working on this past year! I am dev lead for graphics, so I’ll probably have most to say about that area, but knowing me I’m sure I’ll find other topics to write about too.
This first post is basically just a bullet list summarizing the graphics capabilities of the platform:
- Write games in high performance native C++
- Or you can interop between XAML and C++/D3D, similar to the Silverlight/XNA interop feature in Mango
- Graphics APIs are a subset of Windows 8, so it’s easy to move code back and forth between phones, tablets, and desktop PCs
- Direct3D 11.1 API, targeting feature level 9.3 hardware capabilities
- DirectXMath provides high performance SIMD vector math, optimized for SSE and NEON
- XAudio2 provides game focused audio playback, mixing, and effects (ok, you got me, this one isn’t graphics)
- Not all Windows graphics components are supported on phone
- No WIC – use DirectXTex to preconvert textures to .dds format, thenDirectXTK to load them
- No Direct2D or DirectWrite – use DirectXTK instead
- No legacy features such as GDI, D3DX, or fixed function – parts of these can be replaced with DirectXTK
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So what notable D3D11 features are NOT included in feature level 9.3?
- No geometry shaders
- No hull/domain shaders
- No DirectCompute
- No resource arrays
- No BC4–BC7 compression
- No vertex texture fetch
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Anything else important you should know?
- Windows Phone 8 uses a tiled GPU architecture, so for best performance you’ll need to understand how to use the D3D11_MAP_WRITE and D3D11_COPY flags to specify DISCARD and NOOVERWRITE behaviors, and when to call ID3D11DeviceContext1::DiscardView (ooh, good topic for future articles)
- Native D3D apps handle their own rotation: this isn’t automatic like in XNA.
- Windows Phone 8 device manufacturers can choose one of three screen resolutions:
- 480×800
- 720×1280
- 768×1280
Windows Phone 8 includes the same hardware scaler feature as WP7. Use this to draw at the same resolution on all devices (simplifying development) or to draw fewer pixels for better performance. Use the new DXGI_SCALING_ASPECT_RATIO_STRETCHED mode.
See also: Differences in game development between the phone and the desktop [MSDN Library, Oct 26, 2012]
Starting with Windows Phone 8, Windows Phone apps can be created using native code and Direct3D. This means that a lot of code and programming techniques are the same when creating games for Windows 8 and Windows Phone 8. However, due to the smaller form factor, the different input mechanisms, and the set of available APIs, there are some significant differences that you need to consider when creating a game for the phone platform. This topic highlights the major areas where the phone platform is different.
This topic contains the following sections.
- Direct3D APIs
- Loading textures
- Drawing 2-D graphics
- Input
- Text input
- Background audio
- The Marble Maze sample for Windows Phone 8
- DirectX Tool Kit
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New tools for Windows Phone 8 save developers time and money [Windows Phone Developer Blog, Oct 30, 2012]
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Native gaming
One significant feature of the Windows Phone 8 development platform is support for the native C++ programming model. Native code offers a number of benefits related to code reuse, and it opens up opportunities for game engines, physics, animation, audio libraries, and more. The following organizations are announcing Windows Phone 8 support:
- Unity Technology demonstrated today on stage at //Build for the first time, the Unity tools and engine that they used to create a game for Windows Phone 8. Read the Unity announcement and if you’re at //Build visit Unity Technology on the expo floor.
- Havok, who showed an early preview of Windows Phone support last June, is showing off its Vision Engine at //Build in the Gaming session (which will be live streamed). Read Havok’s announcement. //Build attendees can visit Havok on Windows Phone Booth.
- Marmalade announced support for Windows Phone 8 with the Marmalade SDK. //Build attendees can visit Marmalade and see a demo on Windows Phone Booth.
- Cocos2d gaming framework is coming to Windows Phone 8. See the details.
- SharpDX, an open-source C#/Managed DirectX API for.NET, is now available for Windows Phone 8.
- Ogre, the popular open-source 3-D graphics rendering engine, is coming to Windows Phone Check the preview.
- FMOD Ex, the popular audio library, is coming to Windows Phone 8.
- Autodesk Scaleform is confirmed for Windows Phone 8.
- Audiokinetic Wwise audio pipeline solution is confirmed for Windows Phone 8.
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3. Partial WinRT support with phone extensions but no WinJS support
Windows Phone API reference [MSDN Library, Oct 26, 2012]
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Windows Phone Runtime API
Windows Phone Runtime is a subset of native API that is built into the operating system. It is implemented in C++ and projected into C#, VB.NET, and C++, making it easy for you to consume naturally in the language of your choice. Developers that are familiar with the Windows Runtime will find the Windows Phone Runtime easy to learn. The frameworks are very similar. The following diagram shows the relationship between Windows Phone Runtime and Windows Runtime in terms of the API surface area it implements.
The diagram has three distinct areas and these are described as follows:
The set of Windows Runtime API not supported on Windows Phone 8. The API surface area of Windows Runtime is very large, with over 11,000 members. We’ve adopted a subset for Windows Phone 8 that allows you to build compelling phone scenarios. Area 1 in the diagram above represents the APIs that are not available on Windows Phone 8.
- The set of Windows Runtime API adopted for Windows Phone 8. This is represented by area 2 in the above diagram and consists of approximately 2,800 members. For some types, we have not implemented certain members. For others we have added additional members to support phone-only features. In both cases, these differences are noted in the API reference documentation.
- We’ve added key APIs needed to build great apps for the phone. These are represented by area 3 in the diagram and total about 600 members. For example, we have brand-new APIs for speech synthesis and recognition, VOIP, and other features. Creating these as Windows Runtime style APIs means you can use them regardless of the programming language you use for your app.
The Windows Phone Runtime API consists of areas 2 and 3 in the above diagram. For more information, see Windows Phone Runtime API.
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Supported languagesThe following table shows what programming languages are supported in Windows Phone compared to Windows 8. Whether your development background is with native or managed code, you can build great apps for Windows Phone using your language of choice. JavaScript is not supported on Windows Phone 8.
4. Managed (.NET) code with XAML and a number of enhancements
Core information
Choosing the right project template for your game for Windows Phone 8 [MSDN Library, Oct 26, 2012]
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Managed – The UI framework for managed apps, including controls and page navigation, means application development is quicker and easier. Access to the Windows Phone Runtime library, the DrawingSurface control, which allows you to render graphics into a XAML page using Direct3D, and the ability to invoke native assemblies from managed code means that managed apps have comparable functionality and performance to native-only apps. There are several useful features, like Live Tiles, the Background Transfer Service, and several of the built-in Launchers and Choosers that can only be used in managed apps applications. Managed apps apps will also allow you to reuse most code from Windows Phone OS 7.1 applications.
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XAML and Direct3D apps for Windows Phone 8 [MSDN Library, Oct 26, 2012]
This topic describes the structure of a XAML and Direct3D app, and walks through the project template that’s included in Windows Phone SDK 8.0. This type of app uses the DrawingSurface control which allows you to use Direct3D to render graphics that are displayed behind or inline with XAML controls and content. The size and layout of your DrawingSurface are handled just as they are with other XAML controls.
A different app type is the Direct3D with XAML app which uses the DrawingSurfaceBackgroundGrid control. With that control, your graphics are displayed across the entire screen, below any other XAML elements on the page, including any elements in the frame. For info about choosing the control that’s right for your app, see Choosing the right project template for your game for Windows Phone 8.
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Announcing the release of the .NET Framework for Windows Phone 8 [.NET Framework Blog, Oct 30, 2012]
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Apps get (much) faster with Windows Phone 8
We’ve made many changes to the .NET Framework libraries and runtime in Windows Phone 8, including the introduction of the new async model. We also made substantial changes to the .NET Framework engine and to our ARM compiler. As a result, we’ve observed major performance improvements both in the lab and with actual Windows Phone Store apps. On average hardware, we have seen apps start up twice as fast as on Windows Phone 7.1 devices. End-users will notice and really appreciate the speed of your apps. We hope your apps see similar gains.
Async
The most important recent advance in the .NET Framework is the new async programming model, introduced by C# 5, Visual Basic 11 in .NET 4.5. We’ve enabled the task-based async model on Windows Phone 8, with changes to both the CoreCLR and the .NET Framework libraries. This change is particularly relevant since Windows Phone 8 will run on multicore hardware. You can take advantage of these improvements by using the new async and await language keywords or by also using the popular Task Parallel Library. As a result, it is now much easier to provide a highly responsive UI experience for your users by leveraging both the async model and the multiple cores on end-user devices.
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CoreCLR engine and garbage collector
Windows Phone 8 includes the CoreCLR engine instead of the .NET Compact Framework. The CoreCLR includes many of the same features and optimizations as the CLR in the .NET Framework 4.5. As a result, it is a lot faster and more efficient than the .NET Compact Framework. In particular, the CoreCLR includes our world-class auto-tuning garbage collector. These changes result in reduced startup time and higher responsiveness in your apps.
Much faster code with “Compiler in the Cloud”
For Windows Phone 8, we adopted a new code generation approach that is much better suited to the phone, both to deliver higher performance and to save battery life. Windows Phone 8 apps are compiled to high-quality ARM code before they are downloaded and deployed on end-user devices. They are compiled in the Windows Phone Store, with an optimizing compiler that does not have to satisfy the time and power constraints of a just-in-time (JIT) compiler. As a result, end-users will enjoy very fast app launch times on Windows Phone 8.
These changes are specific to Windows Phone 8, but they also improve launch times for Windows Phone 7.x apps. Both Windows Phone 7.x and 8 apps can be pre-compiled to high quality ARM code in the Windows Phone Store, before being downloaded and installed on Windows Phone 8 devices. You and your customers get the benefits of pre-compilation, without requiring you to make changes to your app. You can test out the pre-compiled binaries on your own Windows Phone 8 devices using Visual Studio 2012.
While these changes provide significant performance improvements for end-users, they also help battery life. In Windows Phone 7.x, app code was compiled every time the app was launched, and the CPU was used to compile that code, requiring battery power. With the new code generation approach in Windows Phone 8, apps are compiled in the Windows Phone Store with AC power generated from the Columbia River in Washington. That’s a better battery to use than yours! As you can see, we’ve removed an entire category of battery use on end-user devices.
Windows Phone 7.1 apps run on Windows Phone 8
Windows Phone 8 is designed to run existing Windows Phone apps unchanged. We’ve put in significant effort into maintaining application compatibility to ensure that your Windows Phone 7.1 app continues to run on the new Windows Phone 8 devices. It is recommended that you test your 7.1 app using the Windows Phone 8 device or emulator to ensure that you are getting a compatible experience.
In advance of new Windows Phone 8 devices coming to market, you may want to consider upgrading your existing Windows Phone 7.1 app to Windows Phone 8 to leverage new updates to the platform. The Windows Phone SDK 8.0 makes it easy to upgrade projects in Visual Studio 2012. Keep in mind that when you upgrade your existing Windows Phone 7.xapp to Windows Phone 8, you may see changes in API behavior (serialization and isolated storage are the major categories in .NET to watch for) when the upgraded app is run on the Windows Phone 8 device or emulator. You can read more about compatibility on the Windows Phone app platform compatibility MSDN page.
Writing Windows Phone 8 apps
Windows Phone 8 provides major new improvements for developers. I have already talked about the adoption of C# 5 and Visual Basic 11, particularly around async, which you can use in Windows Phone 8 apps. Another major improvement is Windows Runtime interop. You can call Windows Runtime APIs in your code to get access to new native OS APIs and third-party native APIs.
I expect that many of you are building both Windows Phone 8 apps and Windows Store apps. In many cases, you will be building versions of those apps that differ only slightly between the Windows Phone and the various Windows 8 form factors. You should find that you can share a significant degree of your app logic between these platforms.
Windows Phone Runtime interop
Windows Phone 8 exposes a new type of native API through the Windows Phone Runtime [WinPRT], much like the Windows Runtime [WinRT] in Windows 8, if you are familiar with that new API technology. Many new APIs exposed in Windows Phone 8, like the Windows Phone Runtime Location API, are exposed by the Windows Phone Runtime. The CoreCLR engine has been updated to enable you to call Windows Phone Runtime APIs in your apps. In addition, native code developers can expose Windows Phone Runtime APIs, making their native code functionality available to .NET Framework developers. You will notice that you can call Windows Phone Runtime APIs just as naturally as you would call any managed APIs.
The Windows Phone Runtime enables you to call native APIs in both the Windows Phone SDK and as exposed by third parties. In Windows Phone 8, you cannot expose .NET Framework code via the Windows Phone Runtime.
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Additionally, you can call native code from within a managed app, as long as the native code is packaged and exposed to callers as a Windows Runtime type. We expect that several third-party native gaming engines will be leveraged this way. Note that we do not enable you to create Windows Runtime APIs using C# or Visual Basic in this release of Windows Phone.
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HIGHLY RECOMMENDED Mani Ramaswamy and Peter Sollich: Inside Compiler in the Cloud and MDIL [Channel 9 video, Nov 6, 2012]
By now you’ve learned that the CLR, Windows Phone Client, and Windows Phone Services teams got together to develop “Compiler in the Cloud”. All Windows Phone 8 apps written in .NET technologies will get the benefit of this collaboration. The end goal? Really fast startup of Windows Phone 8 .NET apps.
“Compiler in the Cloud?”, you ask.
The idea is pretty simple. First, enter MDIL or Machine Dependent Intermediate Language or .NET hybrid assembly language. MDIL is all about compiling to native assembly instructions whenever possible, and compile the rest to pseudo instructions that can quickly be translated to native instructions on the phone. Thus, this assembly containing a mix of pseudo instructions and native instructions can be shipped to the device (and is portable across the same architecture – example, across all the ARM devices), and on the device we perform a light-weight linking step to convert the entire assembly to a native image. Most of the heavy lifting is done when we compile the IL assembly to the intermediate file between an IL assembly and a native image (this is what MDIL is).
“So what?”, you ask. The linking step on the device that converts MDIL assembly to a native image only takes 1/5th the time as traditional NGEN on device. Thus, we get some of the benefits of both pre-compilation (since we are executing off the native image where all instructions are assembly instructions) and JIT-compilation (no heavy compilation on the device during framework updates).
Tune in to meet the program manager for code generation in .NET, Subramanian (Mani) Ramaswamy, and one of the lead developers of “Compiler in the Cloud”, Peter Sollich. Peter is an expert in precompilation. We go quite deep here with plenty of whiteboarding. Peter teaches us exactly what MDIL is and why it’s designed the way it is. We also talk about the higher level meaning in this (apps start fast, at native speed!). All around, it’s a great Going Deep episode. Take the time to watch and learn. Thanks Mani and Peter!!
See Subramanian’s BUILD 2012 session [Deep Dive into the Kernel of .NET on Windows Phone 8] where he goes into detail on MDIL/Compiler in the Cloud and other performance/functionality improvement in .NET for Windows Phone 8.
The NET Perspective: Then and Now [InfoQ, Nov 1, 2012]
With the introduction of WinRT and the dimming of Silverlight, some NET developers are concerned that the platform’s popularity, and therefore support, at Microsoft may be on the decline. The platform’s flagship language is C#, but C# creator Anders Hejlsberg’s latest publicly released project is TypeScript. This turn of events brought a large audience to the presentation “The Evolution of .NET” by Brandon Bray to see what was in store for .NET.
Bray is the Group Program Manager of .NET and began his talk with an overview of the history of the platform: starting with its initial announcement at the 2000 Professional Developers Conference, and concluding with where it is today: marking the year of its 10 year annniversary as the .NET Framework 1.0 shipped in February 2002.
There are three enduring themes of the platform that Bray identified:
- Broadening support for platforms and industry trends
- Time to solution getting better
- Performance improvements: by improving the runtime and libraries
As Bray worked through NET’s history, he did observe that Silverlight has “done a lot of great things for .NET” and said that the lessons learned from Silverlight have been applied to Windows Phone and Windows 8.
Since .NET Framework 4.5 was released 3 months ago, it has recorded over 4 million downloads demonstrating its continued popularity. At this point in time, Bray observed that users want the following main features:
- Business compatible applications: Reflecting the consumerization of IT, the ability to bring your own device (phone/tablet/laptop) to work and in use it the corporate world is a growing trend.
- Fast & Fluid experience: This is not just a requirement that applies to the user interface’s performance, it also includes the necessity that users can easily figure out how to use their apps without requiring outside help.
- Modern connected apps: Getting data to and from their device to the web/cloud, desktop, etc.
From a developer’s perspective, Bray says that they want they ability to target multiple platforms: Windows Phone, web & cloud, and Windows 8. The needs of users and developers define what the .NET Framework is trying to serve.
Performance Improvements
So what are some of these available improvements? Bray highlighted .NET 4.5’s background garbage collection, multi-core JIT (just-in-time) compiler, and a reduced on-disk footprint. The adoption of this new background garbage collector by the Bing team saw them drop from an average 8% pause under the old GC to a 2% average pause with the new. Multi-core JIT is automatically used by ASP.NET, and developers can add it to their application by examining the ProfileOptimization class.
Developers seeing difficulties with DLL Hell as a result of thier upgrade to .NET 4.5 are encouraged by Bray to contact Microsoft as they are aware that there are problems and are actively working to resolve these issues.
.NET on Windows Phone 8: The Advantages of Compile in the Cloud
Moving to Windows Phone 8, Bray noted the following improvements that have been made:
- CoreCLR is now the foundation for NET on WP8
- Key NET4.5 capabilities are now on WP8
- Compile in the Cloud means your apps will launch faster
Using compile in the cloud the average phone app can expect to see a 2x gain in performance on WP8 launch hardware. Previously assemblies were deployed in a situation that in effect treated the phone as a compiler– which isn’t optimal for either performance or battery life. But with compile in the cloud, MDIL (machine dependent instruction language) is used to outsource the compilation. The MDIL compiler produces MDIL assembly which is then deployed to the phone.
The Future
Bray was reserved when discussing the platform’s future, as he clearly did not want to make any public announcements of new features. However he did reiterate that Microsoft cares about .NET and noted that it is an integral part of all MS platforms that are shipped. Bray went on record that “We (Microsoft) want .NET to be successful.”
Looking ahead, Bray observed that assumptions change and as a result so should the .NET platform. The new areas for future focus:
- Improving the device experience (Windows Phone, tablets, etc)
- First class cloud experience
- Heterogeneous development
- Targeting multiple platforms at once
Again, while no specifics were announced, some interesting clues were left. As it was claimed lessons were learned from Silverlight, so it seems that Microsoft’s Singularity project has also found its way into different projects. Looking at MDIL for WP8, Channel 9 user “Felix9” noted in August 2012 that MDIL had previously appeared with Singularity’s Bartok compiler.
XAML related information
Announcing Windows Phone 8 SDK–Design Great Apps with Blend for Visual Studio 2012 [BlendInsider YouTube channel]
Announcing Windows Phone 8 SDK–Design Great Apps with Blend [//blendinsider, Oct 30, 2012]
The Blend team is excited to announce our latest release of Blend and Visual Studio XAML design tools that support Windows Phone 8 development. In this release, our big focus was on unifying the XAML design support across Blend and Visual Studio, similar to the design experience available for other XAML platforms like Windows Store Apps, WPF, and Silverlight.
Blend is included with Visual Studio 2012. This makes it easy for you to create great Windows Phone 8 applications. The free Visual Studio 2012 Express for Windows Phone 8 comes with Blend as well. For all you Visual Studio 2012 Pro, Premium, and Ultimate customers out there, installing the Windows Phone 8 SDK automatically enables Windows Phone 8 development in your installed version of Blend and Visual Studio.
A lot of the Blend features you have come to love in the previous edition of Windows Phone tools are now available in Visual Studio as well, including the Device Panel, better support for editing controls like the AppBar, and template editing.
In addition to these, we have added support for designing for multiple resolutions in the Device Panel.
All the features of Blend available in the previous edition of the Windows Phone tools are carried over to the Windows Phone 8 tools as well, including Behaviors, visual state editing, and sample data. If you have the Windows Phone 8 SDK installed, you also get full design support for building Windows Phone 7.5 (Mango) apps in Blend and Visual Studio.
See also: Visual Studio Express 2012 for Windows Phone [MSDN Library, Oct 26, 2012]
Visual Studio Express 2012 for Windows Phone is a complete development environment for creating Windows Phone apps. Visual Studio Express 2012 for Windows Phone includes development features such as Windows Phone project templates, a code editor, a Windows Phone-based visual designer, and a Toolbox that contains Windows Phone controls. It also includes integrated testing features such as simulation, monitoring and profiling, and the Windows Phone Store Test Kit. With Visual Studio Express 2012 for Windows Phone, you can debug and deploy your apps on Windows Phone Emulator or a Windows Phone device.
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Supported features
With the exception of a few debugging features, the Windows Phone Add-in for Visual Studio 2012 has equivalent functionality to Visual Studio Express 2012 for Windows Phone. For detailed information about the supported debugging features, see Debugging apps for Windows Phone.
The projects that you create with either Visual Studio Express 2012 for Windows Phone or the Windows Phone Add-in for Visual Studio 2012 are compatible with Blend for Visual Studio. You can open these projects in Blend without any conversion issues or loss of functionality.
Unsupported features
Some features in Visual Studio 2012 Professional or higher are not supported when you are using the Windows Phone Add-in for Visual Studio 2012. These unsupported features include the following:
IntelliTrace
Lab Management
Testing
Data (add data source, schema compare)
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Writing Silverlight and WPF Apps with Windows Runtime XAML in Mind [Pete Brown in MSDN Magazine, Windows 8 Special Issue, Oct 12, 2012]
Windows Runtime (WinRT) XAML for new Windows Store apps is the latest member of the XAML and C#/Visual Basic family many of us have come to love. It all officially started in 2006 with the Microsoft .NET Framework 3.0 and “Avalon” (later named Windows Presentation Foundation, or WPF). After that came several more revisions of WPF, including the latest, WPF 4.5, and alongside we’ve had seven named versions of Silverlight (including 1.1 and 5.1), several versions of Windows Phone and more. You’ll even find part of the XAML stack available on .NET Micro Framework devices.
You might wonder why there are so many variations on XAML and the .NET Framework. Although many of the implementations have converged on similar uses (Silverlight to write desktop apps, for example), each platform was developed and optimized for different scenarios and target platforms. For example, Silverlight was designed to be cross-platform and Web-hosted. XAML on Windows Phone was designed for phone-specific scenarios and hardware, and WinRT XAML on Windows 8 was designed for high-performance, on the metal (x86/x64 and ARM), touch-first (but not touch-only) Windows Store apps.
Nevertheless, these implementations of XAML have far more in common than not. It’s because of these similarities that the differences seem so pronounced. Of course, tiny differences can cause a lot of development challenges, something I know from personal experience and from talking with other developers. However, the fact that we can even talk about compatibility at a detail level illustrates the similarity between the languages, libraries and markup.
In this article, I’m targeting two important scenarios: sharing code with a companion app and future-proofing your current development.
Companion App This is a simultaneous code-sharing, or cross-compilation, scenario for WPF and Silverlight application developers who want to develop companion Windows Store apps for Windows 8 at the same time.
Future Proofing In this scenario, developers are creating new WPF and Silverlight applications today but are not currently targeting Windows 8. When the organization adopts Windows 8, the developers want to be ready; they want to help ensure that appropriate portions of their apps will be more easily ported to the new Windows UI.
Decades of programming experience have taught us that reuse and portability are never free. However, with the techniques covered here, you’ll find much of the effort a minimal increment over what you would normally do to create well-architected apps.
Thoughtful Architecture Is Essential
Breaking large applications into smaller apps is possible only if you have good architecture to begin with. In fact, if your application has a lot of interdependencies between code modules, a lot of heavy class hierarchies, or otherwise feels like a ball of mud or throwaway code, reusing or porting anything will be extremely difficult. But don’t despair! Code can be refactored, and new code can be written with the new architecture in mind.
When designing new apps, I encourage XAML developers to follow a few key approaches: binding, the Model-View-ViewModel (MVVM) pattern and service classes.
Binding The more you embrace data binding when developing in XAML, the easier it is to keep your logic separated from the UI. Ideally, you set the DataContext for the UI, and everything else is handled by binding with data or commands. In practice, few apps are able to attain this level of separation, but the closer you get, the easier your life will be.
The MVVM Pattern The MVVM pattern goes hand-in-hand with data binding. The ViewModel is what the UI will bind to. There’s a ton of great information (and toolkits, which I’ll cover later) available for free on the Internet and in books, so I won’t rehash that here.
Service Classes This approach is not to be confused with Web services. Instead, these are classes that provide reusable functionality on the client. In some cases, they might call out to RESTful or other services. In other cases, they might interface with your business logic. In all cases, they encapsulate potentially volatile code and make swapping out implementations easier. For example, in Figure 1, the ViewModel talks to service classes in order to use both platform services and to resolve external dependencies.
Figure 1 Relationship Between the ViewModel and Service ClassesI know. You’re thinking, “Ugh! Another layer diagram.” But you know how important these concepts are. The intent is to decouple yourself from the platform you’re on as much as is reasonable within your budget and time constraints. By factoring out code that, for example, makes COM or p-invoke calls into desktop elements such as Windows Imaging or DirectShow, you can more easily replace that implementation with the WinRT camera API in your Windows Store app. Service classes are also a great place to encapsulate other platform differences, such as contract implementations: sending an e-mail from your Windows Store app would use a contract, but on the desktop it would likely mean automating Outlook or hooking into an SMTP server.
Of course, it’s easy to go overboard with architecture and never actually deliver. Good architecture should make development easier, not harder. If you find your team struggling with the minutiae of a particular architectural pattern, you’re probably wasting time. Instead, understand the patterns and what they bring, and then make intelligent and informed decisions about the trade-offs. In most cases, implementing 85 percent of a great architecture is better than 0 percent of the same. Similarly, the cost involved in getting that last 15 percent implemented is often not worth it.
Once you separate out platform-dependent code, quite a bit of other nontrivial code can be reused.
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Wrapping Up
WinRT XAML, Silverlight and WPF have been created with different purposes in mind, but they’re more similar than different. Sharing code between them is easy, and sharing XAML is possible. There are lots of additional techniques you can follow to target all three platforms and move from the desktop to the new Windows Store UI. I’d love to continue this conversation on Twitter and on my blog at 10rem.net. If you’ve used other techniques for multi-targeting or porting code to the Windows Runtime, I’d love to hear from you.
Pete Brown is the Windows 8 XAML and gadget guy at Microsoft. He’s also the author of “Silverlight 5 in Action” (Manning Publications, 2012) and “Windows 8 XAML in Action” (Manning Publications, 2012). His blog and Web site are 10rem.net, and you can follow him on Twitter at twitter.com/pete_brown.
Thanks to the following technical expert for reviewing this article: Tim Heuer
XAML TV – Pete Brown: Windows 8 XAML for Silverlight/WPF Developers [xamltv YouTube channel, July 10, 2012]
Code sharing between Windows platforms
Maximize code reuse between Windows Phone 8 and Windows 8 [MSDN Library, Oct 26, 2012]
In this section, we will help you make the right choices to maximize code reuse in your apps. As a developer, you want to streamline your development and make maintaining your apps as efficient as possible. By working smarter, you give yourself more time to develop more apps and fill the marketplace with your creations. When building an app for Windows Phone 8 and Windows 8, you should look for opportunities to share code, designs, and assets as much as possible so that you maximize the return on your investment. This section describes the sharing techniques that you can use when building you app for both platforms.
Sharing techniques to maximize code reuse
The following table shows some of the techniques you can use to share code between your Windows Phone 8 and Windows 8 apps. Each is described in detail in the topics to which they are linked. The table calls out whether a technique applies to managed code, C# or VB, or native (C++) code. You can choose any of these techniques, or a combination of them.
Sharing technique
When to use
Separate UI and app logic using the Model-View-ViewModel pattern
This guidance is applicable to many app types, but particularly to apps that have a XAML UI. Separation allows you to write the app logic and to concentrate on user experience design separately. An added benefit is that your app logic is more likely to be common for your app on both platforms, and therefore is a great candidate for code sharing using the rest of the techniques described here. Model-View-ViewModel (MVVM) is a great way to achieve this separation.
Share functionality using Portable Class Libraries
Windows Phone 8 and Windows 8 share the same .NET Framework engine. In a XAML app, most of your app logic will be written in managed code. If you are using the MVVM design pattern, you have the potential to share your viewmodel and potentially your model. Note that Portable Class Libraries are a .NET Framework concept and don’t support C++.
Share code with Add as Link
Use this technique for code that is non-portable and therefore can’t be implemented in a Portable Class Library. For example, Windows Phone 8 and Windows 8 can use the common Windows Runtime API surface to harness the power of each platform for networking, proximity, in-app purchase, and many other features. Portable Class Libraries don’t support Windows Runtime API. Instead, you can abstract this non-portable code, which is common to both platforms, into a class that can be shared using Add as Link in Visual Studio. In C++ projects files are added to projects as linked files by default.
Share using Windows Runtime Components
In addition to consuming the common Windows Runtime API available on both platforms, you can write your own Windows Runtime Component to make your functionality available in all supported languages. This can be written in C++ and consumed by C# or VB. This is a very useful technique for language interoperability or for when you want to write compute-intensive code in C++ and use it in all languages.
Sharing XAML UI
The UI in Windows Phone 8 and Windows 8 is written in XAML. However, the XAML implementations are not portable between the platforms. But you can isolate some of your custom basic UI building blocks into UserControls and share those classes as linked files that will be compiled for each platform. This technique is limited and should be used only for simple, reusable parts of your UI. The core of your UI should be built and tailored separately for each platform.
Conditional compilation with preprocessor directives
If you have functionality that’s implemented differently for Windows Phone 8 and Windows 8, you can use conditional compilation to compile the code suitably for each platform. You can’t use conditional compilation in a Portable Class Library. How much you adopt this technique will depend on your app complexity, but it can lead to more difficult code maintenance if used extensively.
Windows Phone 8 and Windows 8 platform comparison [MSDN Library, Oct 26, 2012]
The release of Windows Phone 8 is a significant step toward convergence with Windows 8. Here, we compare the Windows Phone 8 and Windows 8 development platforms, and discuss how developers can create apps for both platforms and maximize code reuse.
This topic contains the following sections.
Common native API
Windows Phone 8 now includes support for building C++ games using our new Windows 8 aligned Direct3D app model. The set of native APIs that are common to Windows Phone 8 and Windows 8 are listed in the following table.
Common native API
- DirectX 11.1
- XAudio2
- MediaEngine
- STL
- CRT
- WinSock
For more info about native API support for Windows Phone 8, see the following:
- Supported Direct3D APIs for Windows Phone 8
- Supported Microsoft Media Foundation APIs for Windows Phone 8
- Audio Capture and Render APIs for native code for Windows Phone
- Games for Windows Phone
Common Windows Runtime API
Windows Runtime is a technology first introduced in Windows 8 and which offers a core infrastructure, a common type system, and a standard programming model. It’s implemented in C++ and projected into C#, VB, C++, and JavaScript, so it’s easy to consume naturally in the language of your choice. A significant subset of Windows Runtime is built natively into Windows Phone 8, with the functionality exposed to all supported languages. This gives you the ability to use the same API for common tasks such as networking, working with sensors, processing location data, and implementing in-app purchase. By using common Windows Runtime API in your app, you increase the potential to share code between your Windows Phone 8 and Windows Store apps to save time and improve the maintainability of your apps over time. The following table lists the Windows Runtime APIs that are common to both platforms.
Common Windows Runtime API
- Networking
- Sensors
- Proximity
- Storage
- DataSaver/Connection Manager
- Location
- Touch
- Online Identity
- Keyboard
- Launchers & Choosers
- In-App Purchase
- Sensors
- Threading
- Base Types/ Windows.Foundation
We’ve also added Windows Runtime APIs for the phone to enable more phone scenarios, including APIs for speech synthesis and recognition, and VoIP. The combination of Windows Runtime APIs adopted from Windows 8 and the additional Windows Runtime APIs we’ve added on the phone is called Windows Phone Runtime API. For more info about the Windows Phone Runtime API set, see Windows Phone Runtime API.
Shared .NET engine
You can leverage the same .NET engine in your XAML apps for Windows Phone 8 and Windows 8, and use sharing techniques to maximize code reuse for these apps on both platforms. For more info, see .NET API for Windows Phone.
Similar XAML UI controls
Windows Phone 8 and Windows 8 have similar but different design guidelines and building blocks used to create your UI. The core guideline for UI development in Windows Phone 8 and Windows 8 is to design the user experience for your app tailored for each platform. It’s important to make your app look right and be immersive on each device on which it runs to create the best possible experience for your app users.
On Windows Phone 8 you’ll want to create your UI to target the phone form factor, supported screen resolutions, and unique user experiences such as lock screen integration, live Tiles, and the navigation model. Similarly, on Windows 8, your Windows Store app should adhere to Windows 8 user experience best practices, and take advantage of the platform’s support for different app views and navigation controls, and of integration with the device through contracts and the many other features that will enhance your app and make it a success.
You create your UI on both platforms using XAML. Your app will consist of one or more pages, and each page contains a UI created by and customized by UI controls. The set of controls available on Windows Phone 8 is available in the System.Windows.Controls namespace. The set of controls used on Windows 8 is in the Windows.UI.Xaml.Controls namespace. Although these are different namespaces and the types are different, there’s a lot of similarity in the controls that are supported. Most of the controls are named the same and will be familiar to you coming from either platform. This supports design reuse—you can design your app for Windows Phone 8 and Windows 8 with the same UI building blocks in mind. For a comparison of the control sets available on both platforms, see XAML controls comparison between Windows Phone 8 and Windows 8.
Cross Platform Development : Windows 8 and Windows Phone 8 [Amit Dey MSDN blog, Nov 6, 2012]
Introduction
With the recent launch of Windows 8 and Windows Phone 8, it is a great opportunity for App Developers to target these platforms. Both of these platforms provide multiple options to App Developers in terms of Programming Language and frameworks. Some of the languages and framework options are common across these platforms and hence facilitate cross platform development. If you are an App developer who would like to develop Apps for both these platforms then you should think about cross platform development. Think about Portable Common API Layer and minimal platform specific Layer. This will reduce development effort and increase consistency and maintainability. Let us analyze what option we have.
Following are the all Language + Framework options provided for both of these platforms
Windows 8
- C# + XAML
- Visual Basic + XAML
- C++ + XAML
- C++ + XAML + Direct2D
- C++ + Direct3D
- JavaScript + HTML5
Windows Phone 8
- C# + XAML
- C# + XAML + Direct3D
- C# + HTML5
- VisualBasic + XAML
- VisualBasic + Direct3D
- VisualBasic + HTML5
- C++ + XAML + Direct3D
- C++ + Direct3D
Cross Platform Development Options
The Options you have depends on the what kind of App you are making
Apps
If you want to make form based Applications with Event Driven User Controls like buttons, textboxes and labels then XAML is your best bet.
- C# + XAML
- Visual Basic + XAML
- C++ + XAML
You can read about this in more detail here Cross Platform Development : Windows 8 and Windows Phone 8 : C# + XAML
Games
If on the other hand you are interested in 2D and 3D Graphics Intensive Apps like Games then Direct3D is the way to go.
C++ + Direct3D
Share functionality using Portable Class Libraries [MSDN Library, Oct 26, 2012]
This topic explains what a Portable Class Library is and how you can use it to share code between your apps for Windows Phone 8 and Windows 8.
This topic contains the following sections.
- What is a Portable Class Library?
- How to use a Portable Class Library in your app for Windows Phone 8 and Windows 8
- What to share in a Portable Class Library
- Portable Class Libraries and MVVM
- Related Topics
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Portable Class Libraries and MVVM
When you create your app for Windows Phone 8 and Windows 8 using the Model-View-ViewModel (MVVM) pattern and using .NET APIs, you have the potential to share a lot of code in a Portable Class Library. Your ViewModel and Model can be designed to be portable and you should place these in a Portable Class Library. The views of your app, and the startup code, typically are platform-specific and should be implemented in your Windows Phone 8 and Windows 8 app projects. This is illustrated in the following diagram.
If your ViewModel needs to call platform-specific code, you should abstract that functionality into the platform-independent interface and use the interface in the Portable Class Library. The interface can then be implemented in a platform-specific way in each app project. This is a very powerful code-sharing technique and allows binary sharing because the Portable Class Library is compiled once and then used in multiple platforms.
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Create Cross-platform Apps using Portable Class Libraries [BUILD session, Nov 2, 2012] PPTX
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[00:37:28]
This architecture is described in MSDN Magazine article by David Kean:
From: Create a Continuous Client Using Portable Class Libraries [MSDN Magazine, March 2012]
I feel lucky to live in the days of continuously connected devices. I love that I’m able to reply to e-mail using my phone while riding the bus home. It’s amazing to be able to Skype with my family on the other side of the world and team up with like-minded gamers across the country on my Xbox. However, in this world of permanent Internet connectivity, there is, as Joshua Topolsky puts it, “a missing link in our computing experience” (engt.co/9GVeKl).
This missing link refers to the lack of what Topolsky calls a continuous client; that is, a solution to the broken workflow that occurs today when you move from one device to another. As I switch among my PC, tablet and phone in a typical day, my current browsing session, documents, windows and application state should naturally flow to all of them. That way, I’d spend less time on context switching and more time on actual work and play.
In this article, I’ll show you how to build a simple continuous client application that spans multiple devices and platforms. I’ll make use of the new Portable Class Libraries (PCLs) to ease the development of a cross-platform application, and the cloud—in particular Windows Azure AppFabric Service Bus—to handle the communication between the devices.
…[00:39:40]
With this kind of architecture we can build a Windows and a Windows Phone app and we can connect to the cloud, and sink data between them. … but in a lot of cases you want to target more platforms … you also need an iOS and an Android version of your application. … The pretty good solution to that is to use these tools from a company called Xamarin. … These basically will let you run C# code … platform specific user interface for these platforms …
[00:41:00] We will look at the demo of that: Twitter Search
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[00:44:38] In review: what we learned
How to create cross-platform apps that take full advantage of platform-specific features while maximizing code reuse for the rest of your app
- Share code across platforms with Portable Class Libraries
- Use the MVVM pattern to write cross-platform apps
- Put models and view models in portable libraries
- Create platform-specific views
- Create portable abstractions for non-portable functionality
- Implement the abstractions for each platform you target
- Consider using a service locator or IoC container to hook up implementations
… How much of a reduction actually is that? … People generally report from 60% at the low end to 95% at the high-end for the code that can be be shared between the platforms. … Using these patterns you can definitely reduce the work …
Code sharing with 3d party frameworks
New tools for Windows Phone 8 save developers time and money [Windows Phone Developer Blog, Oct 30, 2012]
…
Tools, cross-platform frameworks …
On the C#/XAML development side, partners and communities have been getting ready. Here are the early birds who are supporting Windows Phone 8:
- MVVM Light Toolkit gets a fresh new version that supports Windows Phone 8. Read the details on Laurent Bugnion’s blog.
- Telerik today released a new version of its RadControls, with new, unique controls for Windows Phone 8. //Build attendees can visit Telerik on the Expo floor.
- Infragistics now includes Windows Phone 8 support with its NetAdvantage offering. //Build attendees can visit Infragistics on the Expo floor
- XAML Spy, the visual runtime inspector debugging tool from First Floor Software, adds support for Windows Phone 8 today.
- Xamarin releases Xamarin.Mobile, a single API developers can use for common device services like contacts, camera, and geolocation, with Windows 8 and Windows Phone 8 support. //Build attendees can visit Xamarin on the Expo floor
What is Xamarin.Mobile? [Xamarin, Ot 30, 2012]
Xamarin.Mobile is a library that exposes a single set of APIs for accessing common mobile device functionality across iOS, Android, and Windows platforms. This increases the amount of code developers can share across mobile platforms, making mobile app development easier and faster.
Xamarin.Mobile currently abstracts the contacts, camera, and geo-location APIs across iOS, Android and Windows platforms. Future plans include notifications and accelerometer services.
…
Release Notes
Release v0.6
Features:
- Windows 8 support for Xamarin.Media and Xamarin.Geolocation.
- Windows Phone 8 support.
Fixes:
- Fixed positioning issues with MediaPicker.Pick* on retina iPads and iOS6.
- Fixed MediaPicker presenting under certain view controller hierarchies.
- Fixed incorrect Position.Timestamp on Android.
- Fixed MediaPicker.Take* for Android devices with front facing cameras only.
Further release notes are available in the readme.txt file included in the download.
Real-World Software Development– Interviewing a Programming Guru about Mobile and Cloud [Bruno Terkaly’s MSDN blog, Aug 18, 2012] (this is also highly recommended from the overall best practices point of view)
…
There are numerous notification services that are needed to support all these device types.
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Building Cross Platform Applications [Xamarin documentation, July 21, 2012]
Best Practices for Developing Mobile Applications with Xamarin
…
Xamarin is not just a “write-once, run everywhere” platform, because one of its strengths is the ability to implement native user interfaces specifically for each platform. However, with thoughtful design it’s still possible to share most of the non-user interface code and get the best of both worlds: write your data storage and business logic code once, and present native UIs on each platform. This document discusses a general architectural approach to achieve this goal.
Here is a summary of the key points for creating Xamarin cross-platform apps:
- Use C# – Write your apps in C#. Existing code written in C# can be ported to iOS and Android using Xamarin very easily, and obviously used on Windows Phone.
- Utilize the MVC design pattern – Develop your application’s User Interface using the Model/View/Controller pattern. Architect your application using a Model/View/Controller approach or a Model/View/ViewModel approach where there is a clear separation between the “Model” and the rest. Determine which parts of your application will be using native user interface elements of each platform (iOS, Android, Windows Phone and Windows 8/RT) and use this as a guideline to split your application into two components: “Core” and “UserInterface”.
- Build native UIs – Each OS-specific application provides a different user-interface layer (implemented in C# with the assistance of native UI design tools):
1. On iOS use the MonoTouch.UIKit APIs to create native-looking applications, optionally utilizing Apple’s Interface Builder.
2. On Android, use Android. Views to create native-looking applications, taking advantage of Xamarin’s UI designer
3. On Windows Phone you will be using the XAML/Silverlight presentation layer, using Visual Studio or Blend’s UI designer
4. On Windows 8, use the Metro APIs to create a native user experience.
The amount of code re-use will depend largely on how much code is kept in the shared core and how much code is user-interface specific. The core code is anything that does not interact directly with the user, but instead provides services for parts of the application that will collect and display this information.
To increase the amount of code re-use, you can adopt cross-platform components that provide common services across all these systems such as:
- SQLite-NET for local SQL storage,
- Xamarin.Mobile for accessing device-specific capabilities including the camera, contacts and geolocation,
- Using framework features for networking, web services, IO and more.
Some of these components are implemented in the Tasky Pro and MWC 2012 case studies.
SEPARATE REUSABLE CODE INTO A CORE LIBRARY
By following the principle of separation of responsibility by layering your application architecture and then moving core functionality that is platform agnostic into a reusable core library, you can maximize code sharing across platforms, as the figure below illustrates:
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Cloud backends made super-easy: Windows Azure Mobile Services
Getting Started with Windows Azure Mobile Services [windowsazure YouTube channel, Aug 28, 2012]
Announcing Windows Azure Mobile Services [Scott Guthrie’s blog, Aug 28, 2012]
… I’m excited to announce a new capability we are adding to Windows Azure today:Windows Azure Mobile Services
Windows Azure Mobile Services makes it incredibly easy to connect a scalable cloud backend to your client and mobile applications. It allows you to easily store structured data in the cloud that can span both devices and users, integrate it with user authentication, as well as send out updates to clients via push notifications.
Today’s release enables you to add these capabilities to any Windows 8 app in literally minutes, and provides a super productive way for you to quickly build out your app ideas. We’ll also be adding support to enable these same scenarios for Windows Phone, iOS, and Android devices soon.
Read this getting started tutorial to walkthrough how you can build (in less than 5 minutes) a simple Windows 8 “Todo List” app that is cloud enabled using Windows Azure Mobile Services. Or watch this video of me showing how to do it step by step.
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Storing Data in the Cloud
Storing data in the cloud with Windows Azure Mobile Services is incredibly easy. When you create a Windows Azure Mobile Service, we automatically associate it with a SQL Database inside Windows Azure. The Windows Azure Mobile Service backend then provides built-in support for enabling remote apps to securely store and retrieve data from it (using secure REST end-points utilizing a JSON-based ODATA format) – without you having to write or deploy any custom server code. Built-in management support is provided within the Windows Azure portal for creating new tables, browsing data, setting indexes, and controlling access permissions.
This makes it incredibly easy to connect client applications to the cloud, and enables client developers who don’t have a server-code background to be productive from the very beginning. They can instead focus on building the client app experience, and leverage Windows Azure Mobile Services to provide the cloud backend services they require.
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User Authentication and Push Notifications
Windows Azure Mobile Services also make it incredibly easy to integrate user authentication/authorization and push notifications within your applications. You can use these capabilities to enable authentication and fine grain access control permissions to the data you store in the cloud, as well as to trigger push notifications to users/devices when the data changes. Windows Azure Mobile Services supports the concept of “server scripts” (small chunks of server-side script that executes in response to actions) that make it really easy to enable these scenarios.
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Manage and Monitor your Mobile Service
Just like with every other service in Windows Azure, you can monitor usage and metrics of your mobile service backend using the “Dashboard” tab within the Windows Azure Portal.
The dashboard tab provides a built-in monitoring view of the API calls, Bandwidth, and server CPU cycles of your Windows Azure Mobile Service. You can also use the “Logs” tab within the portal to review error messages. This makes it easy to monitor and track how your application is doing.
Scale Up as Your Business Grows
Windows Azure Mobile Services now allows every Windows Azure customer to create and run up to 10 Mobile Services in a free, shared/multi-tenant hosting environment (where your mobile backend will be one of multiple apps running on a shared set of server resources). This provides an easy way to get started on projects at no cost beyond the database you connect your Windows Azure Mobile Service to (note: each Windows Azure free trial account also includes a 1GB SQL Database that you can use with any number of apps or Windows Azure Mobile Services).
…
Summary
I’ve only scratched the surface of what you can do with Windows Azure Mobile Services – there are a lot more features to explore.
With Windows Azure Mobile Services you’ll be able to build mobile app experiences faster than ever, and enable even better user experiences – by connecting your client apps to the cloud.
Visit the Windows Azure Mobile Services development center to learn more, and build your first Windows 8 app connected with Windows Azure today. And read this getting started tutorial to walkthrough how you can build (in less than 5 minutes) a simple Windows 8 “Todo List” app that is cloud enabled using Windows Azure Mobile Services.
Hope this helps,
Scott
…
Tuesday, August 28, 2012 4:14 PM by ScottGu
@Vlad/@Mark,
>>>>>> Do you plan to offer HTTP/REST API as well at some point?
We are going to publish documentation for the HTTP REST APIs shortly – which will make it easy for anyone to consume them from any platform. We’ll then provide pre-built REST helper methods for Win8/iOS/Android/others for those who want to work with language libraries as opposed to raw REST ones.
Tuesday, August 28, 2012 4:16 PM by ScottGu
@FDanconia,
>>>>>> When you say “Windows 8 app”, do you mean a Metro app, or a Desktop app, or both?The language libraries we are providing today work with WinRT – so you’d use them within Windows 8 Store Apps. But the underlying features can be accessed by any app using the REST APIs (including desktop ones). [So even web based, HTML5/JavaScript et al, client applications – discussed in the last section – can use the Windows Azure Mobile Services.]
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@Jeff,
>>>>>> I am confused. Scalability, user management, structured data – all of the features, with the arguable exception of push notifications, are useful for all types of applications. What about this is “mobile”?We support all of those capabilities with other Azure features today as well (web-sites, storage, databases, cloud services, etc). You can also build your own mobile backends today using those existing features/capabilities to power your mobile clients.
The reason we are introducing Windows Azure Mobile Services is because a lot of developers don’t have the time/skillset/inclination to have to build a custom mobile backend themselves. Instead they’d like to be able to leverage an existing solution to get started and then customize/extend further only as needed when their business grows. Azure Mobile Services makes it really easy for them to do this – while preserving the ability to easily extend it with other azure features in the future.
…
More information:
– Introducing Windows Azure Mobile Services AKA – The birth of ZUMO [on “the Joy of Code” blog by Josh Twist, Aug 30, 2012]
– Going deep with Mobile Services data [on “the Joy of Code” blog by Josh Twist, Sept 2, 2012]
– Understanding the pipeline (and sending complex objects into Mobile Services) [on “the Joy of Code” blog by Josh Twist, Sept 10, 2012]
– Windows Azure Mobile Services – doto sample [MSDN Code Sample by Josh Twist, Sept 25, 2012]
– Making HTTP requests from Scripts in Mobile Services [on “the Joy of Code” blog by Josh Twist, Sept 27, 2012]
It’s no secret that my favorite feature of our first release of Mobile Services is the ability to execute scripts on the server. This is useful for all kinds of scenarios from validation and authorization to sending push notifications. We made it very easy to send push notifications via WNS (Windows Notification Services), it’s basically a single code statement:
…
HTTP with request
It’s also no secret that the Mobile Services runtime uses NodeJS to give you the power of JavaScript on the server – with the ability to require some of the best modules in Node, including my favorite: request from Mikeal.
…
Now that we understand push and HTTP wouldn’t it be cool to pull the two together, and use the power of the internet to help us find an image to accompany our push notification. Imagine we want to send all our devices a live tile with an image whenever a new item is added to our list. And what’s more we want the image to be something that portrays the text of item inserted.
Enter Bing Search.
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BUILD 2012 – the week we discovered ‘kickassium’ [on “the Joy of Code” blog by Josh Twist, Nov 4, 2012]
[tl;dr – the code for my sessions is available further down in this post on my github]
It’s been a very long week, but a very good one. Windows Azure Mobile Services got it’s first large piece of airtime at the BUILD conference and the reaction has been great. Here’s just a couple of my favorite quotes so far from the week:
“Mobile Services is the best thing at BUILD, and there’s been a lot of cool stuff at BUILD” – Attendee in person
“I’m tempted to use Windows Azure #mobileservices for the back end of everything from now on. Super super awesome stuff.#windowsazure” – Andy Cross
“Starting #Azure #MobileServices with @joshtwist. I heard that in order to make it they had to locate the rare mineral Kickassium.#bldwin”- James Chambers
Hackathon
The BUILD team also hosted a hackathon and Mobile Services featured prominently. In fact two of the three winners of the hackathon was built on Mobile Services and you can watch the team talk about their experience in their live interview on Channel 9 (link to come when the content goes live). Again, some favorite quotes from the winning teams (some of which were mentored by the incredible Paul Batum):
“I was watching the Mobile services talk on the live stream, and as I was watching it I started hooking it up. By the time he finished his talk, I got the backend for our app done” – Social Squares, winner
“We got together on Monday and we did a lot of work – he did a service layer, I did a web service layer, we did bunch of stuff that would help [our app] to communicate, and then we went to Josh’s session… and we threw everything away and used Mobile Services. What took us roughly 2000 lines of code, we got for free with Mobile Services” – QBranch, winner
Sessions
I had three presentations at BUILD, including a demo at the beginning of the Windows Azure Keynote – check it out. Mobile Services is 10 minutes in: http://channel9.msdn.com/Events/Build/2012/1-002
I also had two breakout sessions and I’m pleased to announce that the code for these is now available (links below each session):
Developing Mobile Solutions on Windows Azure Part I
We take a Windows Phone 8 application that has no connectivity and uses no cloud services, to building out a whole connected scenario in 60 minutes. There’s a lot of live coding, risk and we even get (entirely by coincidence) James Chambers up on stage for some audience interaction that doesn’t quite go to plan! The code for this is up on github here(download zip).
Also, be sure to checkout my colleagues Nick and Chris’ awesome session which follows on from this: Developing Mobile Solutions on Windows Azure Part II.
Windows 8 Connectathon with Windows Azure Mobile Services
In this session, I build a Windows 8 application starting from the Mobile Services quickstart, going into some detail on authentication, scripts and push notifications including managing channels. The code for is up ongithub here (download zip) and – due to popular demand I created a C# version of the Windows 8 client. The Windows Phone client was pretty easy – I’ll leave that as an exercise for the reader.
Paul and I were also interviewed by Scott Hanselman on Channel 9 Live – right after the keynote. We had a blast talking to Scott about Mobile Services and got to answer some questions coming in from the audience.
One of the outcomes of the Channel 9 interview was we promised to setup a Mobile Services UserVoice. We never want to break a promise on Mobile Services so here you go: http://mobileservices.uservoice.com – so please log your requests and get voting! Don’t forget about our forums and always feel free to reach out to me on twitter @joshtwist.
Even more information:
– Introduction to Consuming Azure Mobile Services from iOS (in 5 parts) [Bruno Terkaly’s MSDN blog, Sept 26-27, 2012]
– Introduction to Consuming Azure Mobile Services from Android (in 4 parts) [Bruno Terkaly’s MSDN blog, Oct 3, 2012]
– What Windows 8 Developers Should Know About The Cloud [Bruno Terkaly’s MSDN blog, July 11, 2012]
– Windows Azure Mobile Services videos on Channel 9 (7 so far) [Aug 28-Nov 3, 2012]
– IMPORTANT: Windows Azure Mobile Services: New support for iOS apps, Facebook/Twitter/Google identity, Emails, SMS, Blobs, Service Bus and more [Scott Guthrie’s blog, Oct 16, 2012]
– IMPORTANT: Announcing the Windows Azure Mobile Services October Update [Windows Azure MSDN blog, Oct 17, 2012]
– IMPORTANT: Announcing Open Sourcing of Windows Azure Mobile Services SDK on GitHub, and Partnership with Xamarin [Windows Azure MSDN blog, Sept 20, 2012]
– IMPORTANT: Building out Mobile Services support to Windows Phone 8 [Windows Azure MSDN blog, Nov 1, 2012]
– IMPORTANT: Get started with Mobile Services (Windows Store, Windows Phone 8, and iOS tutorials) [Windows Azure site, Oct 25, 2012]
– IMPORTANT: Xamarin partners with Microsoft to support Windows Azure Mobile Services on Android and iOS [Xamarin blog, Sept 20, 2012]
Our friends at Microsoft recently introduced Windows Azure Mobile Services, a cloud platform that provides a scalable backend for mobile applications. It’s an easy way to add login capabilities and remote data storage to your application without building your own backend.
We are really pleased to announce that we have partnered with Microsoft to bring Mobile Services to iOS and Android developers, enabling them to easily use Microsoft’s cloud service from a common C# code base. While we have long enjoyed a productive relationship with Microsoft, we are excited to collaborating with Microsoft at a new level and to help Windows Azure Mobile Services and Microsoft reach additional platforms.
We are making a preview of our cross-platform Azure Mobile Services client framework available today on GitHub under a permissive open source software license. The framework, which is a port of Microsoft’s own Mobile Services client library, will make it easy for developers to use Microsoft’s hosted backend in their Xamarin-powered Android and iOS applications. You can start using it today in your own projects.
Azure Mobile Services offers elastic scalability, allowing you to get the capacity that you need as the popularity of your application grows. The client framework takes advantage of your favorite C# features to simplify data storage and retrieval. For example, you can access your remote data with LINQ queries instead of crafting your own REST API calls. Instead of dealing with a schema and parsing database output, you use attributes to associate remote data fields with class properties.
…
5. Web based, HTML5/JavaScript et al, client applications
Announcing Windows Phone 8 [Windows Phone blog, June 20, 2012]
… We’ve based the next release of Windows Phone on the rock-solid technology core of Windows 8. It means Windows Phone and its bigger sibling will share common networking, security, media and web browser technology, and a common file system. That translates into better performance, more features, and new opportunities for app developers and hardware makers to innovate faster.
This new shared core—along with all the extra work we’ve done on top of it—opens up a new world of capabilities, which you don’t have to be a techie to appreciate. Here’s a taste:
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Internet Explorer 10: The next version of Windows Phone comes with the same web browsing engine that’s headed for Window 8 PCs and tablets. IE10 is faster and more secure, with advanced anti-phishing features like SmartScreen Filter to block dangerous websites and malware.
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Creating a custom Tile to link to your website [Windows Phone Developer blog, Oct 19, 2012]
This article guides you through the process of creating a custom pinned Tile that links to your website. This helps you control your brand when users pin your site to their Windows Phone Start screen. This works on phones running Windows Phone 7 and Windows Phone 8.
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Welcome to Internet Explorer 10 [internetexplorer YouTube channel, Oct 26, 2012]
Internet Explorer 10 Wins (Again) on Performance [Exploring IE blog, Nov 6, 2012]
Internet Explorer 10 is fast and fluid, and built from the ground up for real-world performance. Growing evidence shows Internet Explorer as the fastest web browser on Windows 8.
1. Earlier today, New Relic published additional evidence showing that Internet Explorer 10 is the fastest Windows browser. New Relic monitors page views for thousands of Internet sites, and found that IE10 and IE9 have the “fastest browser response time on Windows, with IE10 showing a notable increase over IE9.”
ew
Relic blog showing Windows browser response times.
(Lower scores are faster.)Find your web browser on the chart above. Are you running the fastest Windows browser—or the slowest?
2. On September 24, 2012, Tom’s Hardware ran a story on RoboHornet, a set of open-sourced micro-benchmarks released with Google participation on Github. Not surprisingly, they found “Internet Explorer 10 smashes the competition, performing 37% better than even the latest version of Google’s Chrome.”
Our team built a demo using RoboHornet to run the micro-benchmark suite in the context of a real-world scenario, releasing the demo as RoboHornet Pro. We believe that this type of real world testing is much more representative of web browser performance than micro-benchmarks.
3. On September 18, 2012, Strangeloop Networks published a report showing performance results from 2,000 of the world’s top retail sites, finding that “Internet Explorer 10 rendered pages faster than other browsers” and that“IE10 served pages 8% faster than Chrome 20.” The tests used Webpagetest.org, an open-source project primarily developed and supported by Google.
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These unpaid, independent endorsements are just three votes in favor of IE10’s real-world performance. Since the arrival of Windows 8, millions more are using Internet Explorer 10 and learning first-hand that IE10 is fast, fluid, and perfect for touch.
Roger Capriotti
Director, Internet Explorer Marketing
Internet Explorer 10 Now Available with Windows 8 [Exploring IE blog, Oct 26, 2012]
Today, the Windows team shared that after much anticipation, Windows 8 is available to the world.
Windows 8 represents a tremendous step forward in reimagining what people can expect from the devices in their life – whether PC, tablet, or something that can be both.
The entirely new Internet Explorer 10 is a huge part of the reimagined Windows experience.
IE10 is the Windows 8 browser. Built specifically to make the web a first class citizen on your new Windows 8 device right alongside apps.
It is exceptionally fast and fluid when it comes to performance. Most importantly, IE10 is arguably the first browser that is perfect for touch.
With an entirely new modern touch-first UI, IE10 raises the bar for what we should expect from the web on new modern devices. The underlying platform innovations in IE10 around touch are allowing developers to create new experiences that rival their native app counterparts. Check out this video from the recently released Contre Jour HTML5 game in IE10.
Hauntingly beautiful, pleasantly challenging and strangely addicting – Contre Jour is now on the web! Swing, shoot, drop or fling Petit through 30 free challenging levels right in your browser. Optimized for touch, Contre Jour is at its best using the new Internet Explorer 10 on Windows 8 devices. The game also works well in Internet Explorer 9 and other modern browsers. Find out if you have what it takes to help Petit reach his goal. Play now! at http://www.contrejour.ie[See also: Artistry of ‘Contre Jour’ Comes to the Web With Internet Explorer 10 [Microsoft Feature story for the press, Oct 9, 2012]]
There are a plethora of new features in Internet Explorer 10 that we are excited about, but we want to call out some of our favorites:
Full-Screen Browsing: IE10 lets you enjoy the web as it was meant to be – with all of the focus on the sites you love. The browser appears only when you need it, and quietly gets out of the way when you don’t. Once you’ve experienced sites like Pulse with IE10, it’s hard to go back to having any chrome around your sites.
Flip Ahead: With Flip Ahead, IE10 makes clicking “Next” obsolete. A simple “swipe” gesture allows you to advance to the next page, or article, or image on sites with “Flip Ahead” functionality. Try a Bing search on IE10 once you have enabled Flip Ahead and simply swipe forward or backward to navigate your results.
Pinning: IE10 allows you to pin your favorite sites to the Start screen just like apps. Simply tapping the “Pin to Start” button in the navigation bar will create a tile on the Start screen so you can put your favorite sites right alongside your applications in a beautiful display that will truly make “Start” your home. Trying pinning Facebook, Twitter, or CNN with IE10 to see how it works.
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Snapping: IE10 makes multi-tasking easy by allowing you to simply “snap” IE10 to one side of the screen, while having another application – such as Mail, Xbox Music or Microsoft Office – open on the other side. It’s small but awesome example of how the web, through IE10, just blends seamlessly into your Windows 8 experience.
Welcome to IE10!
Ryan Gavin
General Manager, Internet Explorer
Internet Explorer 10 for Windows Phone [From: Windows Phone 8 Reviewer’s Guide, Oct 17, 2012]
Your Windows Phone puts what the Web is about in your pocket, making it easy to find, view, and act on Web content. You’ll find Internet Explorer 10 for Windows Phone — the fastest version ever — on the Start screen and in the App list, and can tap a hyperlink from anywhere on your phone to launch the browser and go to that page. We think you’ll find your phone’s built-in browser to be fast, fluid, and perfect for touch.
Your phone’s built-in browser delivers many of the same features as Internet Explorer 10 in Windows 8, including a smart address bar, tabbed browsing, favorites, History, and the ability to delete your browsing history. Of course, we also optimized the browser for your phone, adding features such as multitouch zoom; landscape view; a Web-ready keyboard; and automatic recognition of street addresses, phone numbers, and email addresses on webpages.
Internet Explorer 10 for Windows Phone also includes a new SmartScreen Filter — just like the one in Internet Explorer 10 in Windows 8 — to help protect you from malicious websites. JavaScript performance is up to seven times faster than with Windows Phone 7.5 and twice as many HTML5 features are supported. We also added more ways to share, enabled you to get links via NFC, and re-enabled Find-on-Page.
A Fast, Fluid Browser (Improved)
Rapid Access to the Web
Mobile-Ready Browser
Less Browser, More Web
Smart Address Bar (Improved)
Web-Ready Keyboard
Optimized for Touch (Improved)
Tabbed Browsing
More Ways to Share
Receive and Share Links Via NFC (New)
Find on Page (New)
Help Protect Your Safety and Privacy (Improved)
SmartScreen Filter (New)
Advances in JavaScript Performance in IE10 and Windows 8 [IEBlog, June 14, 2012]
Thursday, May 31, 2012, we delivered the Windows 8 Release Preview and the Sixth IE10 Platform Preview. Windows 8 includes one HTML5 browsing engine that powers both browsing experiences (Metro style and desktop) as well as Metro style applications that use HTML5 and JavaScript. The release preview represents a major revision of the same modern JavaScript engine, Chakra, which first debuted with IE9. With each platform preview we make progress against our goals to create an engine that delivers great performance on the Web while ensuring that it is highly compatible, interoperable, and secure. This post will explore how the JavaScript engine has been enhanced to deliver great performance for emerging Web application scenarios.
Performance for Real Web Applications
Internals of Chakra
Fast Page Load Time (Bytecode Interpreter, Deferred Parsing)
Performance Improvements for JavaScript-Intensive Applications
Just-in-Time Compiler – Reconsidered and Improved
Faster Floating Point Arithmetic
Faster Objects and Property Access
Garbage Collection Enhancements
Summary
IE10 achieves dramatic performance gains for JavaScript-intensive applications, particularly HTML5 games and simulations. These gains were accomplished through a range of important improvements in Chakra: from new fundamental capabilities of the JIT compiler to changes in the garbage collector.
As we wrap up development on IE10 we celebrate the progress we’ve made, but we are keenly aware that performance is a perpetual quest. New applications emerge almost daily that test the limits of modern browsers and their JavaScript engines. Without a doubt there will be plenty to work on in the next release!
If you’re a JavaScript developer, we’d love to hear from you. If the new capabilities and performance advances in IE10 helped you create entirely new experiences for your users, or make existing applications better, please, let us know. If you’ve hit any performance limitations in IE, please, drop us a note as well. We carefully read all the comments on this blog, and we strive to make IE10 and Windows 8 the most comprehensive and performant application platform available.
—Andrew Miadowicz, Program Manager, JavaScript
Adapting Your Site to Different Window Sizes [IEBlog, June 20, 2012]
IE10 in the Windows 8 Release Preview supports the width and height properties of the W3C Working Draft CSS Device Adaptation. This gives Web developers a simple tool to control automatic content scaling across various window dimensions. In particular, it enables Web sites to easily adapt to Windows 8 Metro style browser in the snapped view and portrait orientation.
Auto-Scaling and When It Is Used
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Working Well In a Narrow Window
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Using @-ms-viewport
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Moving the Stable Web Forward in IE10 Release Preview [IEBlog, June 7, 2012]
As part of Windows 8 Release Preview planning, we reviewed all the W3C draft standards supported by IE10. In particular, we looked for those specifications that:
- Are stable, that is, there were no recent additions or changes and no renaming or major changes are expected;
- Are supported by at least two browsers other than IE10;
- Are interoperable across all these browsers for the features’ core use cases;
- Are already used on the Web, including in their unprefixed form; and
- Reached Candidate Recommendation since Windows 8 Consumer Preview or are likely to become Candidate Recommendations in 2012.
The following W3C draft standard features match these criteria and IE10 now supports them in their unprefixed form:
- Gradients (CSS Image Values and Replaced Content)
- CSS Animations
- CSS Transitions
- CSS Transforms
font-feature-settingsproperty (CSS Fonts)- Indexed Database API
- Timing control for script-based animations (requestAnimationFrame)
For compatibility with sites and apps developed using the Windows 8 Consumer Preview, IE10 also supports these standards in their vendor-prefixed form using the Microsoft vendor prefixes (
‑ms‑/ms).IE10 also supports the following W3C draft standards in vendor-prefixed form. We believe these drafts do not yet meet the criteria listed above:
etc. ….
Web development for Windows Phone [MSDN Library, Oct 26, 2012]
Internet Explorer for Windows Phone is based on Internet Explorer for the desktop; however, there are differences that web developers should consider. This topic describes some of these differences on a high level for both Windows Phone OS 8.0 as it relates to Internet Explorer 10, and Windows Phone OS 7.1 as it relates to Internet Explorer 9. For general info about designing mobile websites, see Designing Web Sites for Phone Browsers.
This topic contains the following sections.
- Supported standards and technologies
- Controlling the viewport
- Adjusting text size using custom CSS
- Fixed positioning
- Unsupported plug-ins
- Related Topics
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WebBrowser control for Windows Phone [MSDN Library, Oct 26, 2012]
Windows Phone provides a WebBrowser control that is based on the desktop browser. The WebBrowser control for Windows Phone OS 7.1 is based on Internet Explorer 9, and the WebBrowser control for Windows Phone 8 is based on Internet Explorer 10. Because of this, there are slight differences in the appearance of apps that use the WebBrowser control running on Windows Phone 7.5 compared to phones that run on Windows Phone 8.
The WebBrowser control can be embedded in an app and used for a number of purposes that include, but are not limited to, the following:
Displaying web content from the network. You can build an app that’s composed solely of an embedded WebBrowser control that points to your website, with custom branding around the outside of the control. For more info, see How to display web content from the network using the WebBrowser control for Windows Phone.
Displaying static web content. You can configure an app to save content locally in isolated storage, and then the user can view it later in an embedded WebBrowser control. For more info, see How to display static web content using the WebBrowser control for Windows Phone.
Displaying dynamically generated web content. You can point theWebBrowser control at HTML content that’s constructed dynamically in the app code. For more info, see How to display dynamically generated web content using the WebBrowser control for Windows Phone.
Script is disabled in the WebBrowser control by default. Set the IsScriptEnabled property to true if you want to enable scripting in your control. You can then call scripts using the InvokeScript method. The ScriptNotify event occurs when JavaScript in the WebBrowser control passes a string to managed code.
You can also use the GetCookies(WebBrowser) method of the WebBrowserExtensions class to retrieve a collection of cookies from a website that you can use in future web requests. For more info about working with cookies, see How to get and set cookies for Windows Phone.
Sample app
To view a sample app that uses the WebBrowser control, see How to create your first app for Windows Phone.
New tools for Windows Phone 8 save developers time and money [Windows Phone Developer Blog, Oct 30, 2012]
…
Tools, cross-platform frameworks, HTML5, libraries, and UI
We’re seeing growing support for Windows Phone 8 among cross-platform tools, frameworks, and libraries vendors. Many of them take advantage of extensive support for HTML5 in Internet Explorer 10. Here’s what’s new:
- Adobe PhoneGap framework (aka Apache Cordova) is coming to Windows Phone 8. //Build attendees can visit Adobe on the Expo floor.
- appMobi added support today for Windows Phone 8 and Windows 8.
- Appcelerator announced its plans to deliver Titanium, its app development solution for Windows Phone 8 and Windows 8, in the first half of 2013.
- Scrirra Construct 2, an HTML5 game engine that lets you build games without writing code, now targetsWindows Phone 8.
- Trigger.io’s HTML5 development framework called Forge, now targets Windows Phone 8.
- YoYo GameMaker: Studio, an HTML5-based game development tool, is opening its Beta program for Windows Phone 8 soon. See the details.
- SQLite, cross-platform, open-source database engine is now available on Windows Phone 8.
- Sencha is announcing its Sencha Touch UI HTML5 framework, now supporting Windows Phone 8.
- A new jQuery Mobile theme for Windows Phone 8 is available.
- Trigger.io’s HTML5 development framework, Forge, now targetsWindows Phone 8.
…
jqMobi Becomes First High Performance Mobile HTML5 Framework To Support Windows 8 and Windows Phone 8 [jqMobi press release, Nov 5, 2012]
jqMobi (www.jqmobi.com) today released the developer preview of jqMobi version 1.2, which adds support for Windows 8 and Windows Phone 8. jqMobi was the first JavaScript framework specifically designed for speed and continuity of user experience across mobile devices from different manufacturers. Since its introduction and open sourcing in January, jqMobi has been adopted by thousands of developers and powers millions of user sessions per day.
In this release jqMobi adds support for Internet Explorer, making it the first time an additional mobile browser has been supported outside of WebKit based browsers. All of jqMobi’s core and base plugins have been extended to support the IE10 browser in Windows Phone 8, including fixed headers and footers, CSS3 transitions and JS-based scrolling. jqMobi 1.2 also adds commands to allow the developer to detect which OS it is running on and adds the $.os.ie prefix to support IE specific commands.
“For HTML5 frameworks like jqMobi, the quality of the browser determines what we can deliver” said Ian Maffett, jqMobi lead developer. “Microsoft’s IE10 browser delivers really good performance that is competitive with the best browsers we’ve seen on Android and iOS. So that means that developers who want to take advantage of jqMobi to deliver iOS, Android, Windows 8 and Windows Phone 8 apps can give their users an identically fantastic experience across all four device platforms.”
The preview version of jqMobi 1.2 is available free as an open source project at https://github.com/appmobi/jq.mobi. A demonstration video showing how to use jqMobi to create high performance Windows Phone 8 apps in Visual Studio is available at http://youtu.be/L_tz3juWzTk.
About jqMobi
jqMobi is the first JavaScript framework developed solely for use on mobile devices, and it is optimized for touch based interface and smaller screen sizes. It is significantly smaller and faster than other frameworks such as Sencha Touch and jQuery that were originally developed for desktop web. jqMobi was originally created by appMobi and open sourced in February 2012, and is being used in tens of thousands of mobile web apps and hybrid apps around the world. While most JavaScript app frameworks deliver a good user experience on iOS devices, many have difficulties with the highly fragmented Android platform. jqMobi offers developers a solid framework that delivers equivalent user experiences on iOS, Android, Windows 8 and Windows Phone 8 platforms. More information is available at http://www.jqmobi.com
Announcing Windows Phone 8 support [The Typekit blog, Nov 1, 2012]
On Monday, Microsoft officially announced their new Windows Phone 8 operating system for mobile devices. It comes with a long list of new features, but we’re most excited about the new web browser: a new mobile version of Internet Explorer 10 that finally brings support for web fonts and the standard WOFF font format to Windows Phone. Today, we’re announcing official Typekit support for Windows Phone 8 and up.
…
With Asha Touch starting at $83 [Feb 22: $65] and Lumia at $186 [Feb 22: $168] Nokia targeting the entry-level and low-end smartphone markets–UPDATED [Dec 19, 2012] new entry prices and Lumia 505 (? $220 ?) with AMOLED ClearBlack and Gorilla Glass
Preliminary information: Core post: Smartphone-like Asha Touch from Nokia: targeting the next billion users with superior UX created for ultra low-cost and full touch S40 devices[this same blog, July 20, 2012 – Feb 12, 2013]
Update as Feb 5, 2013:
– Lumia 510 lowest retail price in India is Rs.8,924/ – [$US 168]
– Asha 305 lowest retail price in India is Rs.4,045/ – [$US 76]
Feb 22, 2013: Rs. 3,548/ — [$US 65]
Update as of Dec 19, 2012 :
– Lumia 510 lowest retail price in India is Rs.9,375/- [$US 172]
– Asha 305 lowest retail price in India is Rs.4,399/- [$US 81]
– Nokia Lumia 505 Price in India and Leaked Features [Price India Review, Dec 7, 2012]:
“Nokia Lumia 505 Price in India will be around Rs. 12,000 [$US 220]”
– NOKIA LUMIA 505 EXCLUSIVE TO MEXICO WITH TELCEL [Usuario Celular (User Cell), Dec 18, 2012] as translated by Google from Spanish
Nokia decided to launch their exclusive Nokia Lumia 505 in Mexico with Telcel, a phone with Windows Phone 7.8.
Until recently not known official details of this phone [Lumia 505 product page dated Dec 15, 2012 on Nokia Mexico site], but Nokia has already shown the features and here we bring to all.
First, as already mentioned, the Lumia 505 comes with Windows Phone 7.8, which runs on a Snapdragon processor along with 256 MB of RAM and 4 GB of internal memory space.
The screen of the Nokia Lumia 505 is 3.7 inch AMOLED ClearBlack technology with a resolution of 800 x 480 pixels. Corning Gorilla Glass has to avoid scratches on the screen.
It has a single 8-megapixel camera with autofocus, which also allows you to record video with a resolution of 640 x 480 VGA resolution.
Obviously includes 3G, WiFi, GPS, Bluetooth, FM Radio, Accelerometer, among others. Furthermore, the purchase of this phone include 7 GB of free storage on SkyDrive storage service in the cloud from Microsoft.
It will be available in three colors: Black, red and pink.
At the moment there is no official price, but hopefully not as expensive as you see, its features are modest. Once we have this data will update the post
[from Wikipedia: Telcel is a Mexican wireless telecommunications company, owned by América Móvil. Founded in 1989 and based in Mexico City, Telcel is the leading provider of wireless communications services in Mexico. As of December 31, 2006, Telcel’s cellular network covered more than 63% of the geographical area of Mexico, including all major cities, and 90% of Mexico’s population. Telcel holds concessions to operate a wireless network in all nine geographic regions in Mexico using both the 850 megahertz and 1900 megahertz radio spectrum. According to Cofetel (Comision Federal de Telecomunicaciones–Mexico’s Federal Telecommunications Commission), as of July 2008, Telcel’s subscribers represented an estimated 77.2% share of the Mexican wireless market. On August 2011, Telcel reported it has 66.9 million cellular subscribers.]
Update:
– High-volume Nokia Lumia superphones with Windows Phone 8 extended on the top for China, and on the entry level needed for Asia and Middle-East as well [this same ‘Experiencing the Cloud’ blog, Dec 5, 2012] where detailed information about the Lumia 620 is given
– Marko Ahtisaari from Nokia and Steven Guggenheimer from Microsoft on the Internet of Things day of LeWeb Paris’12 [this same ‘Experiencing the Cloud’ blog, Dec 5, 2012] where you could watch Marko Ahtisaari launching the Lumia 620 in 6 minutes on the LeWeb Paris’12
– Nokia increasing competition in entry-level to mid-range smartphone segment [DIGITIMES, Dec 7, 2012]
Nokia is strengthening its deployment in the entry-level to mid-range smartphone market with the launch of Lumia 620, a move which will affect the sale of Windows Phone 8 handsets rolled out by HTC and China-based smartphone brands, according to industry sources.
The Lumia 620, priced at US$250 unlocked, will hit the shelves in some markets in Asia, including China, in January 2013, prior to the launch of WP8 models by China-based vendors, indicated the sources, noting that the Lumia 620 will be also available in Europe and the Middle East later.
The Lumia 620 comes only one month after Nokia launched its first wave of WP8 phones, the Lumia 920 and Lumia 820, indicating Nokia’s strong efforts to regain market share, particularly in India, China and other emerging markets, the sources commented.
The move by Nokia may force HTC to also roll out low-priced WP8 models, as well as affect the pricing strategies of China-based brands, including Huawei and ZTE, which are set to launch WP8 phones soon, added the sources.
In addition to penetrating into the entry-level to mid-range sector, Nokia has announced that it is partnering with China Mobile to launch the Lumia 920T for the high-end segment in China.
HTC has launched its WP8X and WP8S smartphones in cooperation with China Mobile, China Telecom and China Unicom, respectively.
New Nokia Lumia 510, our most affordable Lumia smartphone [nokia YouTube channel, Oct 23, 2012]
Nokia Lumia 510 now available online for pre-order for Rs 9,999 [$US 186] [BGR India, Oct 31, 2012]
Nokia’s newly launched Lumia 510 is now available for pre-order FlipKart for Rs 9,999. FlipKart says that it will ship the product in six to eight working days. Nokia had previously said that it will price the device under Rs 11,000 and going by the FlipKart price it looks like Nokia has made good on the promise.
For those who don’t know, the Lumia 510 is perhaps the cheapest Windows Phone based smartphone in the market. It features a 4-inch display with a resolution of 800×480 pixels, a 5-megapixel camera, an 800MHz single-core processor, 256 MB of RAM, 4GB of internal memory and has a 1,300 mAh battery.
Additionally, users will get 7GB of free SkyDrive storage and it will ship with Windows Phone 7.5, but it will receive the update to Windows Phone 7.8.
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All prices are from the FlipKart.com.
More information on the above: Official Nokia Comparison of the Specifications
Nokia Lumia 510 brings Windows Phone to lower price points [Oct 23, 2012]
Bright 4-inch display and signature Lumia experiences in Nokia’s new entry-level Windows Phone
Espoo, Finland – Nokia today announced the Nokia Lumia 510, a smart and modern entry-level smartphone. Featuring a bright, 4-inch display, the Nokia Lumia 510 makes the unique benefits of Lumia and Windows Phone even more affordable.
“With the Nokia Lumia 510 we continue to meet our commitment to bring Windows Phone to new, lower price points,” said Jo Harlow, executive vice president of Nokia Smart Devices. “People who use Windows Phone quickly realize how much more intuitive it is than other smartphone platforms, and Nokia Lumia is the best embodiment of the Windows Phone experience. With the Nokia Lumia 510 we’re looking forward to welcoming more people into the Windows Phone experience.”
Following on from the success of the Nokia Lumia 610, this latest addition to the Nokia Lumia range comes in five vivid colors for a fun and personal way to enjoy Windows Phone.
Windows Phone is different to other smartphone platforms thanks to Live Tiles, making it easy to see incoming messages and updates; People Hub, which brings together contacts and updates from across social networks into one location, and access to Microsoft Office and Internet Explorer 9 on the mobile.
Unique Lumia experiences also make the Nokia Lumia 510 unlike any other entry-level Windows Phone. Downloading the Camera Extras app provides exclusive digital lens functionality to go with the five megapixel camera and built-in autofocus. Nokia Maps, Nokia Drive and Nokia Transport also offer the most comprehensive smartphone location and navigation experience available.
The Nokia Lumia 510 will be available in red, yellow, cyan, white and black. Nokia estimates the retail price for the Nokia Lumia 510 to be around USD 199, excluding taxes and subsidies. Sales are planned to begin in November 2012, starting with India and China, and followed closely by other Asia-Pacific countries and South America.
For more information see:
– Core post: Nokia Design direction [this same blog, Aug 1 – Oct 29, 2012]
– The precursor of 2012 smartphone war: Nokia Lumia vs. Samsung Omnia W in India [this same blog, Jan 3 – July 9, 2012]
– Nokia’s strategy for “the next billion” based on software and web optimization with super low-cost 2.5/2.75G SoCs [this same blog, Feb 14 – April 23, 2012]
– Core post: MediaTek’s ‘smart-feature phone’ effort with likely Nokia tie-up [this same blog, Aug 15 – Sept 3, 2012]
– The Where Platform from Nokia: a company move to taking data as a raw material to build products [this same blog, April 7, 2012]
BUILD 2012: Notes on Day 1 and 2 Keynotes
While the first day keynote fo BUILD 2012 event from Microsoft was far from developers’ hearts the second one was much closer. In the end of that it was disclosed that:
This BUILD is distinctly different: direct your imagination to exploit the platform capabilities.
Still the first day keynote served that purpose weakly while the second day’s one was quite good for that. So my recommendation is that after coming through these notes the developer-oriented readers could find more interesting materials in the associated Channel 9 discussion and session records. So go to the Build 2012 event site on the Channel 9 and select related videos of interest using the provided filtering capabilities.
Day 1 Keynote (Steve Ballmer)
Steve Ballmer and Steve Guggenheimer: Build Day 1 full transcript and video record of it on Channel 9
(There was also another keynote related to the announced Windows Phone 8 SDK by Kevin Gallo:
Build 2012: Microsoft launches SDK for Windows Phone 8 [networkworld YouTube channel, Oct 30, 2012] … full transcript and …the same video record of Keynote 1 BUT START AT [01:11:20] ESSENTIALLY AT [01:13:00] and read his blog post on Announcing the new Windows Phone 8 Developer Platform [Windows Phone Developer blog, Oct 30, 2012] from which it is especially important to draw the attention of developer oriented people to the referred from there to the Introducing Windows Phone SDK 8.0 [The Visual Studio Blog, Oct 30, 2012] and Announcing the release of the .NET Framework for Windows Phone 8 [.NET Framework blog, Oct 30, 2012] posts, and the following excerpts from those as well as from the keynote:
[from the keynote]
[01:19:38] Back in June I talked about how Windows Phone 8 was a foundational release, because we now share a common core with Windows. On top of this common core we have a common API set. You can now build shared components that are identical to both Windows and Windows Phone and use them inside of those apps. [01:20:00]
Following that: first a picture-sharing app is shown … already paired the phone and tablet using NFC … then it is shown how a photo image-editing app written 10 years ago in C++ can be wrapped as a Windows runtime component, so it could be called from C# in Windows Phone app … next how simple is to reuse the exact same code throughout the project inside of Windows 8 …
[01:24:17] talk about some of the new features coming to the Windows Phone 8 platform. …
See all these other features that we’ve been adding to the platform over the last release. I want to highlight a lot of them there. I want to highlight a few. You asked us to make it easier to build fast and fluid UI. We delivered. We’re writing more controls to the platform and we’ve dramatically improved the performance of the existing controls. Your apps will be noticeably faster when you use them. You asked us to do more with Live Tiles. We delivered. We now support Live Tiles in three sizes. We also allow you to show notifications on the launch screen, and you can create and update the wallpaper of the phone directly from within your application.
You asked for speech support. We now support having full conversations in your app. So, not only can you launch apps, you can control them using speech. We’ve improved you’ve asked for us to improve our dev center and store. We’ve streamlined our store. It’s now more efficient to submit and update your apps, and you have more ways to monetize your apps in our store. You asked for deeper integration with the phone experiences. We delivered. We’ve opened up our camera and now we support a feature called Lenses. We’re actually better multitasking. We support location-based applications running in the background, as well as first-class support for VoIP and video chat.
You asked for us to improve and to give you advanced networking capabilities. We’ve heard your request. For Bluetooth data transfer, peer networking with Bluetooth and Wi-Fi, as well as proximity connect with NFC. Our response is done, done and done. In total we’ve delivered on over 90 percent of the top developer requests. And over the next few days you will be able to have over 20 sessions to go into detail about how to use these in your apps. [01:26:40]
Then an AR Drone Quadcopter app is shown which comes with a native code library that allows communication with it and a front end built out in XAML. What follows that is a talk about native games, supporting C++ code, which allows to write high-performance physics engines, as well as audio libraries, and get access to low-level, hardware-accelerated APIs like Direct3D, with fully programmable shader support, both pixel and vertex shaders. … Then Unity is showing the first-ever demo of the Unity gaming engine running on a Windows Phone. …
After that Richard Kerris from Nokia is coming to the stage first making publicity for the Lumia 920 and finishing with the annoumcement that every attendee will get a Lumia 920. Finally Kevin Gallo is closing with the announcement that Microsoft will reduce the individual registration for their dev center from the normal $99 to $8 for the next eight days.
[from the “Multi-Targeting Windows Phone 7.1 and 8.0 apps” of the Introducing Windows …]
With Window Phone SDK 8.0 and Visual Studio 2012 you can continue developing great Windows Phone 7.1 apps. These apps will run on Windows Phone 7 and Windows Phone 8 devices. The SDK comes with emulators for both Windows Phone 7.1 as well as 8.0 so that your apps can be validated on both these versions. … However, if you have an existing Windows Phone 7.1 project but wish to upgrade it to Windows Phone 8, you can do so with the new single-click upgrade feature. Once upgraded, apps will no longer run on Windows Phone 7.1 or earlier version devices.
[from the “Tooling support for ‘Compiler in the Cloud’” of the Introducing Windows …]
Windows Phone 8 managed application binaries are processed in the Store to improve your apps’ performance and to save battery life. As developers, you will be able to validate your apps’ real life installation and performance behavior. When deploying to the Windows Phone 8 device, tooling will automatically generate these processed binaries and use them for deployment and launching of the apps.
[regarding that see also my earlier Windows Phone 8 software architecture vs. that of Windows Phone 7, 7.5 and the upcoming 7.8 [June 22, 2012] post]
[from the “Much faster code with “Compiler in the Cloud”” of the Announcing the release …]
For Windows Phone 8, we adopted a new code generation approach that is much better suited to the phone, both to deliver higher performance and to save battery life. Windows Phone 8 apps are compiled to high-quality ARM code before they are downloaded and deployed on end-user devices. They are compiled in the Windows Phone Store, with an optimizing compiler that does not have to satisfy the time and power constraints of a just-in-time (JIT) compiler. As a result, end-users will enjoy very fast app launch times on Windows Phone 8.
These changes are specific to Windows Phone 8, but they also improve launch times for Windows Phone 7.x apps. Both Windows Phone 7.x and 8 apps can be pre-compiled to high quality ARM code in the Windows Phone Store, before being downloaded and installed on Windows Phone 8 devices. You and your customers get the benefits of pre-compilation, without requiring you to make changes to your app. You can test out the pre-compiled binaries on your own Windows Phone 8 devices using Visual Studio 2012.
While these changes provide significant performance improvements for end-users, they also help battery life. In Windows Phone 7.x, app code was compiled every time the app was launched, and the CPU was used to compile that code, requiring battery power. With the new code generation approach in Windows Phone 8, apps are compiled in the Windows Phone Store with AC power generated from the Columbia River in Washington. That’s a better battery to use than yours! As you can see, we’ve removed an entire category of battery use on end-user devices.
[from the end of the Announcing the release …]
We recognize that many of you have a C# XAML Windows Store app or plan to write one soon, and it may well be similar in form and function to the companion Windows Phone 8 app. To enable you to share code across the two apps, you can use a feature we announced a little while ago – Portable Class Libraries. Visual Studio 2012 Professional and Ultimate SKUs have built-in support for creating Portable Class Libraries. If you have not explored using Portable Class Libraries before, the Targeting Multiple Platforms with Portable Code blog post has a good overview. You can read more about how to architect your code and leverage Portable Class Libraries in the MSDN Magazine article titled Create a Continuous Client Using Portable Class Libraries.
See also: Nokia gives a Lumia 920 to all //Build 2012 attendees
[LeFinFinnois YouTube channel, Oct 30, 2012])
[1:35:45] Steve’s phone
[1:36:46] Start speaking:
Build 2012: 4M upgrades to Windows 8 in four days, says Microsoft CEO Steve Ballmer [networkworld YouTube channel, Oct 30, 2012]
– in last 3 days 4 million Windows 8 upgrades sold
– 1981: launch of IBM PC … 1975: Windows 95 (also for Internet) … 2012: Windows 8 and Windows Phone 8
[1:53:09] experience demos on new “Windows 8 generation” hardware:
Build 2012: Steve Ballmer shows off an 82-inch Windows 8 slate PC at Build 2012 [networkworld YouTube channel, Oct 30, 2012]
- Perceptive Pixel, 82” “slate”: … OneNote, New Office with touch as 1st class citize built-in …
- Dell XPS One 27” all-in-one: … Jessica Alba on Xbox video and elsewhere (searching and sharing systemwide capabilities), lock …
- Smartphones: 4.8” Samsung ATIV S very personalized, HTC 8X with wide angle camera very thin very light, Nokia Lumia 920 with beautiful screen you can see very well in daylight with ink annotation earlier entered automatically rolled
- ASUS Vivo Tab RT: 1.15 lbs tablet (with Tegra 3) with detachable keyboard: … pinning to the start screen with live information (every developer can do and advized to do)
- Microsoft Surface: with TouchType … the best expression of the “PC meets the tablet” with Xbox Music built-into … built-in kickstand for …
- Lenovo ThinkPad Tablet 2: of 1.32 lbs which will be launched in next few weeks with Intel Atom processor: … with built-in stylus … new touch version of Microsoft Outlook .. making annotations
- Acer Aspire S7-191: … to surpise most of the people … with 2.38 lbs … very thin, very light notebook … also touch based … touch laptops are really cool … this type of machine will be also to do software development … new MSN for Windows 8, a website (not an app) optimized for IE10 and touch
all [groups in Microsoft are] in … video shown in connection with Xbox [2:19:23] VIDEO
[2:20:36] Steve Guggenheimer:
– last 5 years spent with OEMs: inflection point for hardware industry
– marriage of hardware, software and services in some case are demoed: … Disney game brought to Windows 8 (others from Disney coming) … (as other end of spectrum) from apps already built an Autodesk app for which making a complementary Sketch application (or service) … going to mobiler devices or from mobiles to … monetization (via Store or your own) with inapp purchase or advertising (PayPal to be released in a couple of weeks)
– reimagining software, the applications (bringing to the market brand new apps): e.g. the result of the “Windows 8 journey” of the new ESPN application (by VP on the scene)
[2:36:22]
(See more in Guggenheimer’s post on The Business Opportunity with Windows 8 [The Official Microsoft Blog, Oct 30, 2012] as well as the Making money with your app on the Windows Store session by Drew Robbins published as a Channel 9 video recorded)
Ballmer back:
– example of some brand new apps available in Microsoft Store
– today: SAP announced, DropBox announced, Twitter announced
– magic of “Live Kinect”
– Why write for Windows 8? … lot of reasons … but volume is perhaps the most important … Windows 8 takes less resource than Windows 7 … vitality and explosion brought to the PC market, 400 million new devices you could target … Windows Phone … Microsoft will do more marketing and better marketing for Windows 8 systems and Windows Phone … this is the market which will explode … the best opportunity to make money …
– for every attendee: 100 GB SkyDrive storage + Microsoft Surface RT
[2:046:00]
Day 2 Keynote (Satya Nadella)
Satya Nadella, Scott Guthrie and Jason Zander: Build Day 2 full transcript and video record of it on Channel 9
[16:00] … new era of Devices & Services … very similarly on back-end we are reimagining the “Other” Windows … webscale services everywhere with diversity (SkyDrive, Office 365, Bing …) …
(See also Nadella’s post on Reimagining the “Other” Windows [The Official Microsoft Blog, Oct 31, 2012]
Device-centric apps
– announced Windows Azure Mobile Services: Josh Twist to the scene … creation of an event buddy service etc. … full app [37:00]
– Windows Azure ISV usage examples
Web as the next application pattern
– … Scott Hanselman to the scene … videos on Windows Azure exposed as an ASP.NET application (from existing ASP.NET app into a touch enhanced one, both for web browsers and Windows 8 clients ) … [50:56]
– a lot of apps taking advantage of ASP.NET with touch enhancement
– make Scott Hanselman’s app and take it even richer … make building cloud-scale apps very easy
– Scott Guthrie to the scene … about Windows Azure Media Services (exposes REST API): in a ~1 min have a media service around which can program further … incremental publishing story … introducing a background service … have a built-in monitoring support … [1:18:20]
– Announced: Windows Azure SDK October Update etc. … huge opportunity to boost …
The new lifecyle of [cloud-scale] webapps
– GA of the Team Foundation Service [1:22:15]
– Jazon Zander to the scene … [1:27:26]
Cloud scale for enterprise apps
– tremendous amount of traction with enterprise adoption of Windows Azure
– 3 specific things (services) for that (very attractive for develeopers): 1. extending Office (SharePoint as a back-end especially) 2. service bus 3. identities (federation etc.)
– video clip of a SaaS ISV company using these services: Workday [1:35:22]
Data-centric
– building the data platform to do more: … all kind of data types … OLTP .. stream data … HADOOP … adding machine learning modules … loading into in-memory distributed database [1:38:11]
– Dave Campbell to the scene … how to listen to services making refinement etc. … (past year’s) BUILD sessions as viewed overall … last week announced HDinsight (… HADOOP …) … Hive (a structured query language) … a LINQ provider … integrated Hive ODBC into Excel … geocode the country names … >>> building a user-specific recommendation engine based on all that … [1:49:25]
– … Halo 4 on Windows Azure (Nov 6) also the first customer to use HDinsight … adding features based on recommendation stuff … so change the code base in a lot of ways
(See also the related Microsoft feature story for the press Meet the ‘Plumbers’ Powering ‘Halo 4’ Infinity Multiplayer published on Oct 31, 2012).
Wrap-up showing the progress and achievements
– a distinctly different of this BUILD: direct your imagination to exploit the platform capabilities [1:53:16]
ST-Ericsson: Fundamental repositioning for modem, APE and ModAps spaces
Rumour: Microsoft to expand ARM processor choices to Samsung and ST-Ericsson SOCs in next Windows update [Oct 5, 2012]
MSNerd, long time Microsoft leaker, has passed on a little tip about the next version of Windows on ARM.
Currently Windows on ARM runs on NVidia, Qualcomm and TI processors, which leaves OEMs like Samsung unable to use processors from their own supply chain.
According to MSNerd, in the next update to Windows Nokia and Samsung will be able to use processors from their favourite providers – in Nokia’s case ST-Ericsson’s Novathor processor, and in Samsung’s case its own Exynos processor and SOC.
Blue is said to be an interim update to Windows, much like a service pack, and may be the start of a regular, more phone-like pattern of yearly updates to Windows which add features, as we have come to expect from Windows Phone and the iOS.
So far we do not know much else about the update, but one can hope the update removes the reliance of the Modern UI on the Windows desktop for many settings.
See also:
– Windows Next: Just call it ‘Blue’? [ZDNet, Aug 13, 2012]
– ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [this blog, Nov 3-24, 2011]
We are talking about the following SoCs according to the latest, May 23, 2012 roadmap presentation:
According to the recent STMicroelectronics information included in the first section below:
- The low-cost version of the current L8540 ModApp will be in mass production next year at the Samsung 32/28nm foundry.
My conclusion: With that ST-Ericcson could compete quite well with Qualcomm’s MSM8x30 “mid-tier market” SoCs in the Snapdragon S4 Plus tier. Depending on the production efficiency even the MSM8x27 “mass market” SoCs in the same tier may be targeted, at least later on. - The 28nm FD-SOI based version of the L8540 (according to a French leak given in Section II the L8580) is slated for mass production by Globalfoundries in H2 2013.
My conclusion: With that ST-Ericsson will compete quite well with what Qualcomm is going to offer later in the current MSM8x60 “premium market” space of S4 Plus.
More information on S4 Plus is in the Core post: Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012 [Sept 30, 2012]
Some explanation:
The current L8540 ModApp is a dual-core 1.85GHz ARM Cortex-A9 processor, with a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. It started sampling in Q3 2012 and debuted on Sept 18 at the PT EXPO COMM China 2012. The low-cost version will run the dual A9-s at 1.2 GHz, while the FD-SOI based version also dual A9s at 2+ Ghz (first information was 2.3 GHz while on the PT EXPO COMM even 2.5 GHz was mentioned as possible). The PowerVR SGX544 GPU will run at a slower than 500MHz in the former and at least 600MHz in the latter case. We also know that the FD-SOI based version has taped out in September and could be available for production smartphones in smaller quantities by the end of H1 2013.
ST-Ericsson’s near term strategy is therefore to compete with the same dual-core Cortex-A9 and SGX544 based SoCs across a broad scale achieved via broad range of manufacturing technologies, and do not engage in many-core battles pursueded by the low-cost Chinese SoC vendors like MediaTek, Spreadtrum, Allwinner, Rockchip and others.
Latest competitive information regarding the low-cost Chinese vendors:
– Core post: Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
– Core post: Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 16, 2012]
– Core post: The low priced, Android based smartphones of China will change the global market [Sept 10-26, 2012]
– Take note: MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012]
Elaboration for the current topic in details is given in the following sections:
I. Reorganization began recently at semiconductor parent STMicroelectronics
II. Summary: ST-Ericsson’s Fundamental repositioning
III. Detailed information: ST-Ericsson’s Fundamental repositioning
Warning: the last section is quite long but worth to go through
I. Reorganization began recently at semiconductor parent STMicroelectronics
STMicroelectronics Announces New Appointments in the Executive Management Team [STMicroelectronics press release, Sept 13, 2012]
STMicroelectronics, (NYSE:STM), a global semiconductor leader serving customers across the spectrum of electronics applications, announced today that, effective immediately, Georges Penalver has been appointed Executive Vice President, Member of the Corporate Strategic Committee, Corporate Strategy Officer. Penalver was formerly Managing Director of the Communication Business Group of Sagem and, more recently, Member of the Executive Board of France Telecom/Orange Group in charge of the Group’s Strategic Initiatives and Partnerships. He brings a wide experience in defining corporate strategies, leading businesses and implementing comprehensive transformation processes.
Jean-Marc Chery, Executive Vice-President, will take the additional responsibility of General Manager, Digital Sector, while maintaining his current role of Executive Vice-President, Chief Technology and Manufacturing Officer.
As a consequence of Chery’s expanded responsibilities, Eric Aussedat, General Manager, Imaging and Bi-CMOS ASICs Group; Joel Hartmann,Corporate Vice President, Front-end Manufacturing & Process R&D, Digital Sector, and Philippe Magarshack, Corporate Vice President, Design Enablement & Services, are promoted to Executive Vice Presidents while maintaining their previous scope of activities; Stéphane Delivré, Corporate Vice President, Global Chief Information Officer, will now report to the President & CEO.
Philippe Lambinet, Executive Vice President, Corporate Strategy Officer and General Manager, Digital Sector is leaving the company today to pursue other interests.
ST also announced it will present its new strategic plan in December. The objectives of the plan are to continue to accelerate the company’s roadmap towards the already announced financial model, taking into account the changed market environment and some specific customer dynamics, and to continue to ensure the future success of the company in total, with the two pillars, the Analog and the Digital businesses, both becoming as quickly as possible sustainable segments of ST.
About STMicroelectronicsST is a global leader in the semiconductor market serving customers across the spectrum of sense and power technologies and multimedia convergence applications. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people’s life. By getting more from technology to get more from life, ST stands for life.augmented.
In 2011, the Company’s net revenues were $9.73 billion. Further information on ST can be found at www.st.com.
Business insider brought in to fix ST [ElectronicsWeekly.com, Sept 14, 2012]
A heavyweight business insider has been brought in to address the deteriorating situation at STMicroelectronics.
Georges Penalver formerly at Sagem and France Telecom and a general partner at US-based investment fund Cathaya Capital, has been appointed Chief Strategy Officer of ST.
ST has two big problems: one is its jv ST-Ericsson which has run up debt of $1.2bn since starting trading in 2009. It is losing $250m a quarter.
The other big problem is a collapse in sales at ST. From $9.73bn in sales last year, sales are expected to be $8.6bn this year – about the same level as they were when the current CEO [Carlo Bozotti] took over in 2005.
On the one hand ST has a solid business in MEMS, discretes, power semiconductors and analogue, on the other hand it has slipped behind in the process technologies on which success in digital microelectronics depend.
Penalver’s job will be to find some resolution to these issues and he is expected to report with a new strategic plan in December.
Samsung and STMicroelectronics Enter Strategic Relationship for Advanced Foundry Services at 32/28nm Technology [Samsung press release, Sept 28, 2012]
Samsung Electronics, Co., Ltd., a world leader in advanced semiconductor technology solutions, announced foundry production of STMicroelectronics’ leading products using 32/28nm High-K Metal Gate (HKMG) process technology. Samsung Electronics’ foundry business has been selected by STMicroelectronics to provide it with products at the 32/28nm process node. The relationship has already resulted in taping-out of a dozen ST advanced system-on-chip (SoC) devices for mobile, consumer and network applications.
“We have successfully started production of STMicroelectronics’ new-generation 32/28nm SoC products,” said Kwang-Hyun Kim, executive vice president of foundry business, Device Solutions, Samsung Electronics. “A foundry relationship with ST demonstrates our commitment to advanced process technology and our 32/28nm HKMG process-technology leadership. We have aggressively ramped 32/28nm capacity and will continue to deliver the most advanced process solutions to our customers,” he said
Samsung and STMicroelectronics have developed 32/28nm High-K Metal Gate (HKMG) technology through participation in the International Semiconductor Development Alliance (ISDA). Samsung’s foundry business has offered access to 32nm HKMG process technology for early market leaders and 28nm HKMG process technology for customers looking for traditional migration benefits.
“In addition to delivering waves of innovative new products, another key to ST’s success in each of our target markets is working with industry leaders,” said Jean-Marc Chery, executive vice president, chief-technology officer for STMicroelectronics. “Both ST and Samsung have worked together on advanced process-technology development through the ISDA and that experience has provided significant insight into our ability to work together to meet our objectives and thus provide unique service to our customers in demanding and fast-moving markets.”
See Samsung Foundry: 32/28nm Low-Power High-K Metal Gate Logic Process and Design Ecosystem [March 2011]
TSMC 28-nm market share may drop in 2013: Topology [The China Post, Oct 4, 2012]
Taiwan Semiconductor Manufacturing Co.’s (TSMC) share in the 28-nanometer contract chip-making sector may drop from 80 percent to 50 percent next year on fierce competition from Samsung, reported research firm Topology yesterday.
Samsung has been active in expanding its contract manufacturing business and has raised capital expenditure for two years in a row, Topology said.
The Korean firm has turned a large part of its memory chip business into contract manufacturing, resulting in a sharp increase in foundry capacity that is expected to catch up with TSMC, it said.
“Samsung’s migration into contract manufacturing has sent shockwaves throughout the industry,” said Chen Lan-lan, researcher with Topology. “Its move to raise capital expenditure and transform memory capacity into foundry capacity indicates its ambition in the contract manufacturing sector.”
“This year, Samsung’s contract manufacturing capacity is about a third of TSMC’s. Our forecast indicates next year the figure will change to one-half,” she added.
According to her, it was also worth noting that Samsung’s 300-millimeter capacity has surpassed that of United Microelectronics and GlobalFoundries, the latter of which has also been active in expanding high-end production capacity. These factors will combine to bring fierce competition to TSMC, she said.
“Strong demand for 28-nm have enabled TSMC to report record sales several times this year. Yet next year, with expansion by Samsung and GlobalFoundries, the shortage in 28-nm capacity will improve, and this is expected to bring down TSMC’s share in the 28-nm market,” she said.
Full Interview: Jean-Marc Chery, CTO and CMO at ST [ElectronicsWeekly.com, Sept 10, 2012]
In the first week of September STMicroelectronics taped out the 28nm FD-SOI NovaThor integrated modem and applications processor designed by ST-Ericsson.
The chips are being made at Crolles. The Crolles 28nm FD-SOI line has capacity for 300-500 wafers per week. The process is in the course of being transferred to Globalfoundries’ Dresden fab where it will be ready for mass production in the second half of 2013, said Chery.
The decision to go with FD-SOI was taken in July 2011 after an earlier decision to use bulk [?HKMG?] “28nm bulk with HKMG looked good enough to address smartphones,” said Chery, “over a year ago we taped out HKMG 28nm at Samsung.”
Having made the decision to adopt FD-SOI last July, it has taken a year to get the process to the point where it will be ready to start running 28nm FD-SOI ICs next week.
The 28nm FD-SOI process produces ICs with superior performance to Intel’s bulk 22nm finfet process, said Chery. Intel’s ’22nm’ process has a drawn gate length of 27nm.
“Finfet generation 1 on bulk does not perform as well as SOI performance at 28nm,” said Chery, “finfet generation 1 has good leakage without performance or performance with high leakage.”
“Finfet generation 1 on 22nm is a complex technology and doesn’t give the best trade-off between performance and leakage,” said Chery.
“Finfet generation 2 on 14nm will be the same performance as FD-SOI but much more complex and with less design legacy,” added Chery.
How will ST compete when the processes deliver the same performance? “Our competitive advantage will be in our design technology,” replied Chery, “they’re used to making PC chips for high performance, we are in the world of wireless devices where the priority is power consumption. They’re OK with small volume high value PC chips, not with the very high volumes of tablets and phones where volumes are very high and prices are low.”
ST reckons it has a big lead in FD-SOI particularly in the UTBB [Ultra Thin Body and BOX (buried oxide)] refinement of FD-SOI where the value added is the thickness of the silicon dioxide BOX which is 25nm.
Compared to bulk processes, the FD-SOI process has 10% fewer steps and three fewer masks reducing lead time by 10%. It is scalable to 14nm and has a processing cost equivalent to bulk.
“Planar 28nm UTBB SOI is an evolution of 28nm bulk,” said Chery, “it has the same design rules and the same BEOL process. The FD-SOI FEOL process has 80% in common with 28nm bulk.”
ST is keeping a foot in the bulk CMOS camp. “We’re prototyping 28nm bulk at Samsung,” said Chery, “we start mass-production on 32nm and 28nm next year.”
“Bulk CMOS is introduced first at Samsung, then at Globalfoundries,” said Chery, “SOI is being introduced first at Globalfoundries where it will be ready for mass production on 28nm FD-SOI in H2 2013. And we can use Samsung for SOI if we need to.”
The Samsung and Globalfoundries fabs are synchronised under the IBM Common Platform Alliance so all the design rules are compatible and the same product fits both fabs.
The FD-SOI process will see ST through the 28nm and 20nm nodes without ST having to bother with finfets.
“At 28nm and 20nm we can offer a planar SOI solution which offers the best combination of performance and leakage,” said Chery
The FD-SOI vs finfet competitive battle will be joined in earnest at the 14nm node, reckons Chery.
“Intel’s 14nm finfet process will be fantastic,” said Chery, “so Samsung and TSMC are running fast to introduce a competitive 14nm finfet process.”
ST’s FD-SOI process will scale to 14nm but, after that, ST is looking for partners to develop the technology further.
“The challenge for us will be at 10nm,” said Chery, “because bulk will disappear at 10nm. We need to get others to join the club at Globalfoundries – it’s in our interest to prepare a club for 10nm.”
Chery reckons the FPGA people and the ARM camp could be possible members.
STMicroelectronics’ strategy of being a ‘competitive follower’ means that the advantage in process technology being gained by the ASML, Intel, Samsung, TSMC lithographic alliance will not affect ST.
“We intend to be a competitive follower,” says Jean-Marc Chery, Chief Manufacturing and Technology Officer at ST, “we won’t have the first machines. We’ll have them when production is mature.We won’t fight to take machines at the same time as Intel, TSMC and Samsung but we’ll take them when they’re mature. That’s our strategy of being a competitive follower.”
ST gets its basic process technology from IBM’s Common Platform Alliance and, if IBM can’t get the latest production machines early, that will affect IBM’s ability to develop processes in a timely manner for distribution to its alliance partners.
So is IBM being out of the ASML litho party a problem for the Common Platform Alliance? “We have to decide that at the top executive level,” said Chery adding that he would be going to talk to IBM about it quite soon.
The absence of EUV machines doesn’t mean process development has to stop. “Intel have said they can cope with 14nm using double or triple patterning,” said Chery.
As for ST getting its hands on the latest equipment in a timely manner, Chery points out: “ASML capacity is booked 18-24 months in advance. You pay up-front and they will guarantee supply.”
Being left out of the ASML litho party is more of a problem for Globalfoundries, reckons Chery.
Part of Chery’s brief at Crolles, as Chief Manufacturing Officer, is to keep the fab there running wafers as cost effectively as anywhere else in the world.
“The challenge Crolles has in manufacturing technology is to offer a competitive supply chain,” said Chery. ST benchmarks its manufacturing cost against foundry manufacturing cost.
So how does Crolle’s 300mm fab capable of running 14,000 wpm at the moment compete on cost with TSMC’s GigaFabs running 100,000 wpm?
“We are competitive in terms of purchasing price,” replied Chery, pointing Crolles is built to make 5000 wafers per week. (it’s running 3,500 wpw at the moment). “At 5K wpw, below 40nm, the advantages of the dimension of scale is getting lower,” he said, “and full automation means we do not need the high volume to be competitive; with a high level of automation we can manage average volume with strong efficiency.”
Crolles currently produces 22% of ST’s annual sales – about $2 billion worth. “The number of good circuits per wafer is between 70% and 90% depending on complexity and ramp up. The challenge is always how to align the wafer cost to TSMC’s selling price.”
The manufacturing strategy varies with the industry cycle. In a down-cycle the strategy is to have 60% out output manufactured in-house and 40% out of house; in the up-cycle the proportions are reversed: 60% out at foundry and 40% in-house.
ST uses the Fast-Yield Learning Curve technology of PDF Solutions.which has brought days-per-mask-level down to 0.7. “With one customer’s apps processor on 40nm we have achieved 0.36 days per mask level,” said Chery.
ST will pursue two options at 14nm. “We don’t want to be a follower of Intel,” said Chery, “at 14nm we’ll have both options: 14nm finfet in bulk – from the Common Platform Alliance, and 14nm FD-SOI planar.”
ST-Ericsson boosts smartphones and tablets to 2.3 GHz! [silicon.fr, July 12, 2012] as translated by Google:
The L8580 is a component NovaThor ARM dual-core clocked at 2.3 GHz, dedicated to mobile terminals. A solution that relies on burning in FD-SOI 28nm STMicroelectronics.
We have seen previously, the 28 nm FD-SOI STMicroelectronics is a very effective means between 28 nm and 22 nm, but also an interesting alternative (and affordable) Intel 3D transistors.
ST-Ericsson is the first to adopt this technology in theNovaThor L8580 , L8540 successor (engraved in 28 nm “bulk”). This component has been designed in Grenoble and Crolles, prototyped and then melted Crolles. Of 100% “made in France”! It features two ARM Cortex-A9 clocked at 2.3 GHz , or 24% more than the L8540 (1.85 GHz maximum).
A champion of energy efficiency
But this is not all: 1.85 GHz, consumes 35% less energy than its predecessor. Better, a voltage of 0.6 V, it is clocked at 1 GHz , almost twice than competitive offerings (which must make the best use of 0.9 V to achieve such a frequency).
The L8580 is faster than most dual-core ARM chips, but also more energy in times of low system load (which constitute the bulk of the activity of a computer system).
ST-Ericsson believes that a classic smartphone, this component will provide an extra day of autonomy compared to L8540, which can result in a surplus of respectively 4 hours or 2:30 in high-speed web browsing or reading HD video.
The top mobile graphics
In addition to its particularly high operating frequency, the NovaThor L8580 is assisted by PowerVR SGX544 GPU clocked at the frequency of very valuable 600 MHz (500 MHz cons above, or 20%). It is among the very best in the mobile world in raw performance, as operating frequency.
Finally, the SoC integrates a DDR2 memory controller and modem LTE is for all smartphones and tablets.
On the actual availability of this offer, STMicroelectronics indicates that the scheme component will be fixed within a month, the chip start to be melted before the end of 2012 .
II. Summary: ST-Ericsson’s Fundamental repositioning
There was a series of fundamental announcements from ST-Ericsson on MWC 2012, then in March and a final one in April last week. The essence of all this is that the company’s modem business is set to grow further within ST-Ericsson while its application processor business will continue to grow within its ST-Microelectronics parent, and its integrated ModAps are repositioned for maximising the chances to achieve true market leadership in the next two years.
In terms of the conventional, Boston matrix based decisions such a strategic repositioning is to be achieved by the following actions (their general meanings are shown in the brackets):
- ModAp or Modem plus application processor integrated in a single SoC (smartphone and tablet platforms, i.e. NovaThor™): Build (i.e. the company can invest to increase market share [what was stressed by Didier Lamouch on MWC 2012 that in ModAp space they “want to drive the market”])
- Modem or thin modem (cellular modem, i.e. Thor™): Build (i.e. the company can invest to increase market share [what was stressed by Didier Lamouch on MWC 2012 that in modem space they “want to drive the market”])
- Connectivity (a “vast connectivity portfolio”): Hold (i.e. the company invests just enough to keep the SBU in its present position)
- RF, Power, Analog mixed signal: Harvest(i.e. the company reduces the amount of investment in order to maximise the short-term cash flows and profits from the SBU)
- Application processor or APE (Application Processor Engine, i.e. Nova™): Divest (i.e. by phasing the SBU out or selling it – in order to use the resources elsewhere)
Meanwhile it has also been reported that HTC is developing its own CPU for lower end smartphones with ST-Ericsson [Unwired, April 23, 2012]
HTC is following in the footsteps of Apple and Samsung, and is now working on its own dedicated applications processor. According to China Times, the Taiwanese smartphone maker has already signed memorandum of cooperation with ST-Ericsson to co-develop the chip.
Contrary to high performance Samsung and Apple [proprietary] CPUs which power their flagships, the new HTC processor will run the lower end smartphones. The devices with new chip will start shipping in volume sometime in 2013.
Note that ST-Ericsson is not the only proprietary SoC partner for HTC as indicated in the latest updates to Tech investment banking expertise to strengthen the unique value focus of growing the HTC brand and to achieve high growth again [this “Experiencing the Cloud” blog, April 18-25, 2012].
III. Detailed information: ST-Ericsson’s Fundamental repositioning
For the most recent information about that see: STMicroelectronics NV 2012 Investors & Analysts Day (NY), May 23, 2012 where a webcast is available as well. ST-Ericsson’s CEO Didier Lamouche had a downloadable plenary session presentation there on the following topics:
- The new strategic direction
- Addressing the right market
- Product Roadmap
- Customer traction continues
From that I will include here the following updated roadmap information:
Ericsson’s JV ST-Ericsson announces new strategic direction [Ericsson press release, April 23, 2012] with slides inserted as appropriate from ST-Ericsson’s CEO (Didier Lamouche) presentation to analysts
(note: the ST-Ericsson press release is essentially same)
- Focused R&D effort and partnership with STMicroelectronics in the development of future application processors
- Restructuring program to lower break even point and accelerate time-to-market
- Ericsson committed to the 50/50 joint venture and its new strategic direction
ST-Ericsson – the 50/50 joint venture owned by Ericsson (NASDAQ:ERIC) and STMicroelectronics (NYSE:STM) – announced today the guidelines of its new strategic direction. Within the company’s new strategic direction it has signed an agreement to transfer its stand-alone application processor R&D activities to STMicroelectronics, and to take additional measures to accelerate time-to-market and lower the breakeven point.
“ST-Ericsson’s strategic shift is a key step in ensuring that the company can reach sustainable profitability and cash generation. With the focus on ModAps for smartphones and tablets it will allow device manufacturers to rapidly bring best-of-breed devices to the market,” said Hans Vestberg, president and CEO of Ericsson and Chairman of ST-Ericsson Board of Directors.
The new strategic direction announced by ST-Ericsson today builds on four main pillars:
1. Strategic Focus
The Company re-affirms its vision to be a leader in smartphone and tablet platforms and unveiled a new strategy based on repositioning the whole business model. The new strategic direction leverages on ST-Ericsson’s unique capability to deliver complete system solutions for smartphones and tablets; competitive integrated modem plus application processor solutions (ModAp) will be the key differentiating offering through a combined approach of development and alliances.
The key building blocks of the complete system solution – application processors, modems, connectivity as well as power, RF, analog and mixed signal – will be developed either directly or through partnerships and alliances to limit and optimize the R&D effort, while enabling highly compelling solutions for its customers to bring innovative devices to the market in a timely manner. The Company will continue to develop modem IP, a key competitive enabler, sell thin modems and possibly license modem IP to third parties.
2. Partnership already signed: application processor
As a first step of this new strategy, ST-Ericsson has announced that it will partner with STMicroelectronics in the development of future application processors. The combination of the ST-Ericsson and STMicroelectronics teams will create a world-class organization, having the appropriate size, skills and strength to win in the growing multi-segment application processor market.
Under the terms of the agreement, ST-Ericsson, at closing date[1], will transfer its application processor R&D activity and employees to STMicroelectronics and will then integrate the application processor in ModAp platforms for smartphones and tablets under a license agreement from ST. In addition to this, the two companies have entered into a commercial agreement to jointly promote and offer stand-alone processors and thin modems, respectively, to a broader range of customers and applications.
The entire ST-Ericsson application processor R&D team will continue, under a transitional cost sharing model, the development of the current product generation, ensuring full continuity of ST-Ericsson’s product roadmap and full service to customers.
[1] completion of labor law related procedures and merger control approvals, if applicable, are the sole conditions precedent to closing of the agreement.
3. Accelerate time-to-market
In addition to this strategy change, the company will focus on improving R&D execution and accelerating time-to-market, while reducing the overall operating expenses. The activities will be consolidated into a significantly smaller number of sites, which will be specialized by technology as “centers of excellence.” The larger ones will also integrate a wider portion of the smartphone platform value chain, with a view to optimizing time-to-market and delivery efficiency.
This comprehensive site transformation is aimed at enhancing the effectiveness of operations and will significantly reduce the number of sites. Additionally the Company aims at reducing its SG&A expenses by about 25 percent versus 2011 by streamlining the general and administrative activities and substantially reducing positions within the top paid members of the management.
4. Lower the breakeven point
As a result of all the above initiatives, the Company – subject to negotiations with work councils and employee representatives as required – foresees a global workforce reduction of 1,700 employees worldwide, including the employees that would be transferred to ST as part of the partnership announced today.
Annual savings of about $320 million are expected from the new and from the on-going restructuring plans, upon completion by the end of 2013. Total restructuring costs are estimated to be approximately $130 to 150 millionthrough completion. Specific impact on country or site level related to the plan will depend on local negotiations based on applicable legislation.
Conference call
An analyst conference call, hosted by Didier Lamouche, president and CEO of ST-Ericsson, will be held on April 23, 2012 at 18:00pm Central European Time (CET). Call-in numbers as well as supporting slides, will be available at www.stericsson.com/investors/investors.jsp.
About ST-Ericsson’s products
An application processor is a complex system-on-a-chip (SoC) for smartphones and tablets that supports applications and software running on mobile devices. In a similar way that a traditional general purpose microprocessor in a computer performs all processing and control functions, an application processor powers complex mobile devices efficiently processing functions such as user interface, graphics processing, phone calls, audio and video recording and playback and web browsing.
ST-Ericsson is a 50/50 joint venture between STMicroelectronics and Ericsson, established in February, 2009. ST-Ericsson’s result is accounted for in accordance with the equity method.
About ST-Ericsson
ST-Ericsson is a world leader in developing and delivering a complete portfolio of innovative mobile platforms and cutting-edge wireless semiconductor solutions across the broad spectrum of mobile technologies. The company is a leading supplier to the top handset manufacturers and generated sales of $1.7 billion in 2011. ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics (NYSE:STM) and Ericsson (NASDAQ:ERIC) in February 2009, with headquarters in Geneva, Switzerland.
Ericsson CEO Committed to ST-Ericsson Venture [Bloomberg YouTube channel, April 25, 2012]
STMicroelectronics Announces its Next Step in Multimedia Convergence [STMicroelectronics press release, April 23, 2012] with slides inserted as appropriate from ST-Ericsson’s CEO (Didier Lamouche) presentation to analysts
- To offer a single application processing platform to serve all markets
- Combining strengths with ST-Ericsson through a strategic partnership
- ST’s consolidated results to benefit from ST-Ericsson’s new strategic direction and related savings
Geneva, April 23, 2012–
STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, announced today the next step in its multimedia convergence strategy, which will focus on offering a single application processing platform to serve a broad range of multimedia devices like set-top-boxes, TVs, cars, smartphones and tablets.
ST signed an agreement with ST-Ericsson on the development of future application processors. Under the terms of the agreement, ST will take on ST-Ericsson’s application processor development R&D activity and then license back its technology to ST-Ericsson for integration into their ModAps (competitive integrated modem plus application processor solutions) for smartphones and tablets. Additionally, the two companies entered into a commercial agreement to jointly promote and offer stand-alone application processors and thin modems to a broader range of customers working across the entire spectrum of electronics applications.
The partnership contemplates the transfer to ST of highly skilled employees from ST-Ericsson, joining forces with the current ST R&D teams working on application processors. The agreement includes a transitional cost sharing model, followed by a royalty scheme from ST-Ericsson to ST. This transfer is subject to the completion of consultations with work councils and employee representatives, which ST currently estimates to be completed by July 1, 2012.
The partnership with ST-Ericsson is part of a wider new strategic direction announced today by our joint venture aiming to offer, through a combined approach of development and partnerships, competitive integrated ModAps, in addition to capturing a total of $320 million of annual savings from their new and on-going restructuring plans. The expected ST-Ericsson savings will benefit ST’s consolidated results, starting in Q3 2012, through the completion of the savings plans by the end of 2013.
“With this agreement, ST is one of very few companies to provide complete solutions based on a single application processing platform that delivers the features required by its customers and the whole ecosystem,” said Philippe Lambinet, ST’s Corporate Strategy Officer and Executive Vice President and General Manager of the Digital Sector. “By combining ST-Ericsson’s skills and deep knowledge of the smartphone and tablet business with ST’s strengths in IPs and consumer platforms, we now have capabilities that are second-to-none in mastering all of the key technologies necessary to serve the multi-screen society.”
“This is a further major step forward in our ambition for undisputed leadership in multimedia convergence, one of the two pillars of our vision together with Sense and Power,” said Carlo Bozotti, president and CEO of STMicroelectronics. “By partnering with ST-Ericsson in such a critical and R&D-intensive domain, we are able to leverage our investments over a wider range of applications and market opportunities, while capturing significant synergies benefiting both ST-Ericsson and ST. Overall, the agreement announced today well positions ST and ST-Ericsson for future success in application processors. In addition, ST, as a shareholder of ST-Ericsson, will benefit from the joint venture’s new strategic plan and expected cost savings.”
The closing of the deal is subject to completion of labor law related procedures and merger- control approvals, if applicable.
EE Times Analysis: ST-Ericsson rescue plan underwhelms [April 24, 2012]
…
The plan as laid out is for ST-Ericsson to be a developer of mobile device SoCs and firmware to create “platforms” based on a mix of home-grown and licensed-in IP blocks.
Lamouche called the strategy ModApp indicating that ST-Ericsson would put together modem-plus-application processor platforms. To that end ST-Ericsson will continue to develop modem IP, which it considers its crown jewels, but the ARM-based application processor cores and about 500 jobs are being passed to STMicroelectronics. These are part of the 1,700 jobs being cut out of ST-Ericsson. We don’t know the exact number but Carlo Ferro, chief operating officer, said the application processor group represented several hundred jobs but by no means the majority of the 1,700 jobs being axed.
…
… it seems inconceivable that STMicroelectronics shareholders could think it a good deal to carry ST-Ericsson for the next two years.
Perhaps what we will see is the movement of certain technology development operations out of ST-Ericsson to create licensing opportunities, thereby allowing the remaining ModApp company to be sold off. But to have any value it has to continue to get design wins, must continue to lay off engineers and must continue to drive down cost.
Q1 2012 Earnings Conference Call Remarks [STMicroelectronics, April 24, 2012]
… The savings specifically related to the partnership will be achieved in two steps: 1) a transitional cost sharing model for the current generation of application processor; and 2) synergies related to a common ecosystem, which for us is ARMbased. In addition, royalties will be paid by ST-Ericsson to ST to integrate the next generation application processor into their ModAp platforms.
Overall, this initiative is an important, first step in ST-Ericsson’s move towards leadership and improved financial returns.
We will see measurable progress in reducing the quarterly operating losses at STEricsson in the second half of this year leading to a significant reduction in losses as we exit the year.
Now let me give you additional details on the partnership announced with STEricsson for application processors which is part of our plans to advance our multimedia convergence strategy. It is very clear that delivering a similar experience across multiple screens is what service and content providers are looking for. So what might seem to be individual markets are actually very related markets as consumers expect their smart TV, car, smartphones and tablets to offer them the same experience.
ST is building a unique and competitive advantage by unifying its application processor platforms. As we outlined yesterday in our press release, we are adding the wireless application processor know-how within ST-Ericsson to the extensive multimedia capabilities ST has already developed within its Digital Sector for Set top Boxes and TV.
…
With respect to Wireless, total revenues, as expected, decreased significantly due to a drop in sales of new products at one of ST-Ericsson’s largest customers, in addition to the usual seasonal effect and to the continued decline of ST-Ericsson’s legacy products. In the first quarter, however, ST-Ericsson reached a milestone on the new product sales side as the NovaThorTM U8500 ModAp systems started to successfully ramp at Samsung and Sonywith smartphones from both now available on the market.
…
STMicroelectronics’ CEO Discusses Q1 2012 Results – Earnings Call Transcript – Q&A part [Seeking Alpha, April 24, 2012]
… the partnership with ST is based of course on a transfer of the application team from ST-Ericsson team to ST … also it’s based on the fact that we see now that the real opportunity to extract synergies from merging these two teams. So if the question is why not before, our consumer business was based on a proprietary microprocessor and today is based on the ARM platform. The ST-Ericsson application processor is also based on the ARM platform, as you know. So merging these two teams, we have the potential and we have the plan to extract significant synergies from the merging of the two activities.
… of course, we also hope and we are confident that the ST-Ericsson can expand the customer base. I am very happy to see this new Galaxy phone from Samsung. It’s a great phone. Initially it was for the emerging market. Now, I understand it’s for all the markets. I saw phone in Europe now also. And of course, we also plan to fill these fabs with the new wireless customers. …
… What ST transferred to the joint venture was a device that was called Mont-Blanc, that is now called U8500, and this device is exactly the same device that is now ramping in high volume production in one of the topline in Samsung. This was our contribution to the joint venture, and I think it was an important contribution. It is the fundamental part of the joint venture today. …
…
In terms of the synergies, that we will exploit there is some positive synergies, sales opportunities and some synergies related to avoiding to do twice the similar things by unifying the resources, the teams between ST-Ericsson and ST, inside ST. We will avoid duplications, we will avoid doing things twice and will be a lot more efficient and clearly we’ll be able to save cost, internal cost inside ST, R&D cost but also cost of third-parties because if we have to do only one software boarding of the given platform, it saves a lot of money rather than to do it twice. So that’s pretty obvious and of course we will extract cost synergies.
Now on the topline synergies, I want to say something which is the application processor market is estimated to be more than 2 billion units per year by 2015 and smartphones it’s already half of that bucket. So there is of course a great opportunity in smartphone base and to working together with ST-Ericsson of course will capture as much as we can in that particular half of the market.
But the other half is where ST is strong, it’s consumer, its automotive, it’s industrials, it’s medical, there is a lot of applications for application processors and with this combination, we do intent to explore also topline opportunities. So that’s also part of our strategy and that’s a very important reason why we are unifying our single platforms in all the market, not on wireless, not only set top boxes, but across all segments.
…
STMicroelectronics Reports 2012 First Quarter Financial Results [STMicroelectronics press release, April 23, 2012]
…
Q1 2012 – Product and Technology Highlights
…
ST-Ericsson
- Products
- Announced at Mobile World Congress, the new NovaThor™ L8540 is an LTE/HSPA+/TD-HSPA-enabled integrated smartphone platform with the powerful application processor and modem integrated on a single die, and is scheduled to sample to customers in the second half 2012.
- Unveiled the CG2905, the industry’s first connectivity platform solution with simultaneous support for GPS and GLONASS technology, Bluetooth and FM Radio all integrated on a single 40nm device.
- Introduced first fully integrated wireless charger for mobile phones with the PM2020.
- Customers
- Samsung is now a customer of the ST-Ericsson NovaThor™ platform. The new Samsung GALAXY S Advance Android-powered smartphone uses the ST-Ericsson NovaThor™ U8500system.
- Xperia™ P, Xperia™ U, and Xperia™ sola are the first three smartphones by Sony Mobile Communications to use the NovaThor U8500 ModApsystem, combining application processing, modem and connectivity.
- Thor™ M5780 HSPA+ modem powers the next-generation Panasonic Elugasmartphone.
- Ontim WP8500 tablet to be the first commercially available Android-based tablet using the NovaThor U8500 system.
- Partners/technology
- Selected fully depleted silicon on insulator (FD-SOI) technology for use in future mobile platforms, leveraging ST technology based on Soitec SOI, which will enable enhanced performance from the ST-Ericsson NovaThor™ platform at much lower battery usage – as much as 35 percent lower power consumption at maximum performance.
- Continued cooperation with metaio, reaching another milestone in supporting metaio’s new 3D object tracking technology.
- Joined the W3C Core Mobile Web Platform Community Group kicked off by Facebook.
- SRS Labs has made their TruMedia audio processing technology available on the ST-Ericsson Snowball development platform.
…
ST-Ericsson Complete LTE Platform & Technical Demos – MWC2012 [ARMflix, March 2, 2012]
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
[20:56] But what is also clear which segments of those markets we intend to grab. This chart is illustrating actually the growth that we are projecting between 2012 and 2014 in terms of units for the smartphone market. … dividing into four segments from the entry to the premium. The largest segments are the high-end and mid market, and that is clearly where we want to focus, without exiting fully the entry market. But clearly our mainstream focus will be on the high and the mid. If we can tactically address the premium we will do but it will not be the basis of our mainstream strategy. If we can tactically address the entry we will do but it will not be the basis of our strategy. Our strategy will be focused on the mid and the high-end.
Why and how we will do that? We will do that via one initiative which is our unique capability, I will show that later on, to integrate the two critical silicon engines, software engines that are powering smartphone and tablet applications. The application processor and the modems. Our critical value add, our differentiating factor is our unique capability to integrate those functions into one chip. This is exactly what we want to do. [22:37]
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
[28:02] … that is what has been shown already before – the focus. The U8500 is clearly our battle horse for the coming months and weeks, and quarters. Shipping in volume, with some products, at key customers. The first product that we would like to announce is this one today: U8520 which is in fact an extension of U8500. It is a lower cost, optimized version. Basically we are reusing all the software and legacy of the U8500. …
What we would like to announce today which is brand new: the first ModAp from the joint venture [L8540]. The first piece of silicon and the first software package built out of those two platforms: the A9540 application processor and the M7400 LTE modem. … this is the first ModAp the JV is going to bring on the market before the end of the year [also using 28nm FD-SOI]. …
[From the press release (see much further below): The NovaThor L8540 integrates a dual-core 1.85GHz ARM Cortex-A9 processor, a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. Thanks to its ultra-low voltage operating mode the NovaThor L8540 extends battery life for typical smartphone usage by up to 30% compared to platforms in the market today. … scheduled to sample to customers in Q3 2012.]
This product will be also complemented by two different flavors:
– one, which is a low-cost version of this one to address the lower tier of the market, and to address lower price point phones; and
– another one, which is a boosted version in [using 28nm FD-SOI] terms of performance and power consumption.So the strategy is really to simplify our roadmap. To develop not too many products, to develop extensively and efficiently one platform and to try to refine it, and to extend our range of products by different flavors to it. [30:20]
[33:21] As I said before:
– we will derive one version of this product, which we are not announcing today (we will announce it later on), which will be a low cost, streamed down version, simple technology to address the lower part of the market; and in parallel
– we will also try to boost the performance of this platform with a new technology feature called FD-SOI … in order to address a different segment of the market, which is the highest performance area of the market, or the lower power consumption part of the market. [34:00]
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
[34:15] Our know-how is not only to be able to bring to the market high-performance application processor, not only to be able to bring to the market high-performance modems, but also—essentially—to bring them together. In another form of what we call ModAps, integrated solution of modem and application processor. Why we do that? To save cost. For example we have put here, on this chart what our integrated platform brings to the customer, to the product. In terms of power saving, in terms of size saving, compared to a dual chip solution.
It is bringing 10% power improvement, 15% size saving (which obviously in smartphone is something you want to do), 20% less components (so it means 20% less BOM). Of course that is exactly what our customers want, and by definition less workers.
Why do I insist on that? Because I believe there is only two companies in the industry today which are capable to bring these kind of technology on the market, and we are one of the two. [35:33]
Important note: With ModAp as one of the key differentiators the premium and somewhat even the high performance markets will be served with matching of the ST-Ericsson’s leading edge modem chips to the leading edge products of the application processor vendors as seen on the following slide of the briefing presentation.
Now see first the information related to the Thor M7400 modem:
“Our high-speed Thor™ modem revenue grew more than 20 percent sequentially as new HSPA+ phones continued to ramp in the market. Also in the quarter [i.e. in Q2 CY2011] we delivered first samples of our Thor M7400 LTE modem …
From: ST-ERICSSON REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS [July 20, 2011]
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
[36:20] … you need the bricks that are extremely performing, extremely high-level. We are proud to have today probably the most brilliant product on the market. We need to bring it to the market now. This will be done this year, before the end of the year. We’ve got already an award at CES for this product.
This is our latest LTE M7400 modem. With revolutionary architecture, meaning that we’ve decided years ago to start from a blank piece of paper and to rewrite totally what it takes to do a modem capable to have a global coverage up to 8 bands. So we are going to be ready to go forward for the next 10 years with this type of technology. Those are the critical elements that are going to be the characteristics of this product.
Just to give you one information. And again, coming from a different industry you will understand why I am insisting on that.
This modem is less than 50 mm2, very small. 7 mm by 7 mm piece of silicon. It contains 10 million lines of code. Why do I mention the use of this number? I will compare this number to another number which for me was before this astonishing.
The largest supercomputer in Europe, #5 in the world, designed to manage in parallel 100 thousand processors, delivering the most powerful engine to the market in Europe 2 years ago, was powered by a middleware that comprised 1 million lines of code. This piece of silicion, 7 [mm] by 7 [mm] contains 10 millions.
Just to calibrate you. Just to make you understand why you need incredible R&D power, incredible innovation capabilities, but incredible sense of delivery also to bring this type of performance to the market. We will do that. Takes a bit of time, takes a lot of energy, sometimes it takes some delays unfortunately, but we will bring it to the market. We are committed to do so. [39:14]
THOR™ M7400 LTE AND HSPA+ [ST-Ericsson, excerpted on March 12, 2012]
Paves the way for global LTE devices
The Thor™ M7400 is a new generation of multimode mobile broadband modem. It supports the latest LTE, HSPA+ Dual Carrier and TD technologies. The small form factor and high power efficiency of the M7400 enable slim form factor smartphones, tablets and other mobile broadband enabled devices. The advanced multimode RF design offers new level of flexibility to support regional LTE FDD/TDD/HSPA bands in Asia, Europe and North America in combination with global HSPA/EDGE.
A breakthrough in modem architecture delivers an optimum combination of hardware acceleration, for lowest power consumption, and flexible execution in software allowing feature and performance enhancements in existing hardware.
Equipped with the latest communication interfaces it enables efficient integration between application processor and modem, including memory-less modem design when combining with an application processor.
HIGHLIGHTS
Truly global
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LTE FDD/TDD, HSPA+, TD-SCDMA, EDGE
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Radio supporting up to 8 LTE/WCDMA/GSM bands.
A streamlined modem
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Smallest two-chip thinmodem solution
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Power efficient architecture
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Highly integrated radio solution
For all devices
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Interfaces for data devices and smartphone application processors
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Memory-less modem design possible when combined with an application processor
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Complete and pre-tested reference design
FD-SOI: A process booster for http://blog.stericsson.com/blog/2012/04/st-ericsson-general/fd-soi-a-process-booster-for-st-ericssons-next-generation-novathor-part-1/ST-Ericsson’s next generation NovaThor, Part 1 [ST-Ericsson Technology Blog, April 17, 2012]
With the recent evolution in smartphone capabilities consumer expectations are rising fast. Ultra-fast multicore Gigahertz processors, stunning 3D graphics, full HD multimedia and high-speed broadband connectivity have become the norm for high-end devices. Consumers expect these features to be delivered in a device that is slim, light and can last for at least as long as their previous phones did. For our customers, the product designers, this translates into requirements for delivering high performance at low power in a cost effective manner. Fully Depleted Silicon On Insulator – or FD-SOI – is a technology that addresses exactly these requirements.
At Mobile World Congress, our CEO Didier Lamouche confirmed during his speech that our next generation NovaThor platform L8540 will be using 28nm FD-SOI technology.
FD-SOI is a technology that is available for design today and will allow existing designs in 28nm to benefit today already from significant improvements in performance and power. FD-SOI solves – with less process complexity – scaling, leakage and variability issues to further shrink CMOS technology beyond 28nm.
FD-SOI, like FinFET, is a technology that was initially planned for 20nm nodes and below to overcome traditional bulk CMOS scaling limitations such as high leakage and device variability. However, unlike FinFET, FD-SOI process remains a low-complexity planar process very similar to the traditional CMOS bulk. This allows for a faster process development and ramp-up and an easier design porting for existing designs. The strong collaboration between ST-Ericsson, STMicroelectronics, Leti and Soitec allows us to already benefit in 28nm from the added value of FD-SOI. The three key benefits realized are leading performance, competitive speed/leakage trade-offs, and optimized power efficiency. This post looks at the performance aspectsand a later post will look at the other two benefits.
Leading-edge performance across a wide voltage range
The graph below compares the maximum frequency achievable for a particular critical path of an ARM Cortex™-A9 CPU core implementation, versus the supply voltage Vdd, for a slow corner process (SS) and a worst case temperature.
Each curve represents a specific 28nm process offer.
- 28HP-LVT is a mobile high performance bulk CMOSprocess. Targeting high CPU performance mobile applications , these processes are derived from fast process flavors with very thin gate oxide and therefore have a limited Vdd overdrive capability (~1.0V) for reliability reasons
- 28LP-LVT is a low power bulk CMOSprocess. Traditionally used for low power mobile applications, LP processes are based on thicker transistor gate oxide supporting a higher voltage overdrive (up to 1.3V).
- 28FDSOI-LVT is the 28nm FD-SOI process developed by STMicroelectronics. FD-SOI uses a similar gate structure as 28LP, it can also sustain a 1.3V overdrive.
In all process, only low voltage threshold (LVT) transistors are considered. These are the one giving the highest speed performance.
Performance comparison of 28nm technologies
- First observation is that FD-SOI at nominal voltages (0.9V for HP, 1.0V for both LP and FD-SOI) gives similar peak performance to HP processes and more than 35% performance improvement compared to LP at same Vdd.
- Furthermore, higher Vdd tolerance allows for an extra performance boost in FD-SOI that is not possible with HP processes, resulting in better overall peak performance
- At low operating voltages such as Vdd=0.6V, the LP process is either not functional or gives low performance. FD-SOI is equivalent or better than the HP process – but with a much lower leakage and dynamic power consumptionas we will see in a later post.
- Thanks to lower process variability than any bulk CMOS process, FD-SOI allows even lower operating voltages (down to 0.5V) at frequencies that are useful for non-CPU intensive processes (200MHz-300MHz) e.g. Hardware accelerated audio or video playback.
So, over a large Vdd range (from 0.5V up to 1.3V), FD-SOI comprehensively outperforms existing bulk CMOS processes dedicated to mobile applications. This extra performance gain can be used either to increase peak performance or to operate at a lower Vdd for the same performance, saving dynamic power.
More technical information: Planar fully depleted silicon technology to design competitive SOC at 28nm and beyond [STMicroelectronics FD-SOI whitepaper, Feb 23, 2012]
ABSTRACT
This document considers the challenges to obtain competitive silicon technology for the upcoming generation of System-On-Chip ICs. It suggests planar fully depleted technology deserves serious interest. After outlining some implementation choices, a number of circuit-level benchmark results as well as some important design aspects are presented. It is found that this technology combines high performance, power efficiency and cost-effectiveness, which makes it a very attractive candidate to serve the needs of mobile and consumer multimedia SOCs starting at the 28nm node and scalable down to 14nm.…
6. Perspectives
6.1. 28nm
With the 28nm planar FD technology, on top of preparing the work for 20nm where the kind of power/performance tradeoff enabled by planar FD will be key, we are already able to demonstrate very attractive results. We expect to sign-off designs breaking the 2GHz barrier under worst-case conditions, in a power-efficient and cost-efficient way. For lower
performance targets, there is also the opportunity to design ultra-low-power chips that can fulfill their functional specifications using a very low Vdd, for example in the 0.6-0.8V range.The Process Design Kit (PDK) is available, targeting the technology to be open for risk production by mid-2012.
6.2. 20nm
We intend to scale our planar FD technology to 20nm, introducing a number of improvements to continue pushing the performance and retain a low power consumption. The objective is to bring up a solution that will improve on what mobile-optimized planar bulk CMOS will achieve, and will be extremely competitive vs. potential FinFET-based approaches
for SOC – while keeping a simple and cost-efficient approach. The design rules will be compatible with 20nm bulk CMOS. This technology will bridge the gap to 14nm and provide an interesting alternative to the cost and complexity of introducing Extreme-UV and FinFET structures.Evaluation SPICE models are available, and full PDK is scheduled by end of 2012, with risk production for 13Q3.
6.3. 14nm
Based on the assessments we have performed, we are confident that the planar FD technology is shrinkable to 14nm. Silicon and buried oxide thickness will need to be reduced to within limits that wafer manufacturers and CMOS process technology can handle.
7. CONCLUSION
The findings exposed in this document indicate planar FD is a promising technology for modern mobile and consumer multimedia chips. It combines high performance and low power consumption, complemented by an excellent responsiveness to power management design techniques. The fabrication process is comparatively simple and is a low-risk evolution from conventional planar bulk CMOS – and there is little disruption at design level, too.At 28nm, we find that planar FD more than matches the peak performance of “G”-type technology, at the cost and complexity of a low-power type technology, with better power efficiency across use cases than any of the conventional bulk CMOS flavor.
Looking further, for 20nm and 14nm, we believe planar FD will be extremely competitive with respect to alternative approaches in terms of performance and power, while being both simpler and more suited to low-power design techniques. In short, a better choice for the type of SOC we offer.
Interview With ST-Ericsson’s Chief Chip Architect: SOCs on 28nm FD-SOI – When, Why and How [ASN #19 – FD-SOI INDUSTRIALIZATION (ST, ST-ERICSSON, SOITEC, LETI, UC BERKELEY), April 6, 2012]
ST-Ericsson’s Chief Chip Architect Louis Tannyeres talks with ASN about the move to 28nm FD-SOI for smartphones and tablet SOCs.
…
FD-SOI is a technology that is available for design today and will allow existing designs in 28nm to benefit today already from significant improvements in performance and power. FD-SOI solves – with less process complexity – scaling, leakage and variability issues to further shrink CMOS technology beyond 28nm.
True market disruptions are only understood after the fact. We believe FD-SOI is such a disruption and a truely differentiated solution. There is a real opportunity for a FD-SOI 28nm solution and then 20nm as a key technology differentiator. Our customers have reacted favorably to hearing that we will be enabling FD-SOI technology in our next generation of products. And since we are enabling this technology in STMicroelectronics’ foundries, we have also minimized our risk with respect to market adoption trends.
…
28nm planar FD manufacturing technology has a lot of commonalities with traditional 28nm Low-Power CMOS technology and STMicroelectronics’ strategy has been to reuse as much as possible the 28nm low-power bulk CMOS process. The Back-End part of the process is a direct copy of the 28nm bulk technology. The Front-End part of the process also relies in majority on a direct re-use of equivalent process modules from the bulk technology. Only a few steps have been optimized, added or removed. Overall, the Back-End is 100% identical to the traditional 28nm bulk low-power CMOS process, and the Front-End of Line (FEOL) has 80% in common with that same process.
FD-SOI will be introduced into next generation products from ST-Ericsson. At this time, our first 28nm FD-SOI products are scheduled to tape out in Q3 2012 with production start anticipated in 2013.
See also:
– Important News Comes Out of Recent FD-SOI Workshop [Advanced Substrate News, April 20, 2012]
– The End Of CMOS [SperlingMediaGroup YouTube channel, Dec 10, 2011]
– Soitec: Wafer Roadmap for Fully Depleted Planar and 3D/FinFET [Steve Longoria, Senior VP of Worldwide Business Development at Soitec on the Advanced Substrate News, April 20, 2012], the related Soitec press releases are: Soitec outlines fully depleted product roadmap for advanced planar and three-dimensional transistors [April 16, 2012] and Soitec provides affordable paths to higher performance, lower-power processors for mobile and consumer devices [April 16, 2012]
– Considerations for Bulk CMOS to FD-SOI Design Porting – Key Excerpts [Advanced Substrate News, Dec 5, 2011]
– Archive of 32nm SOI [Advanced Substrate News] for the state-of-the-art in the “classic” (i.e. partially depleted) SOI
– ST: FD-SOI for Competitive SOCs at 28nm and Beyond [Thomas Skotnicki, Advanced Devices Program Director at STMicroelectronics on Advanced Substrate News, Nov 18, 2011]
…
In a mobile world, high-performance must go hand-in-hand with low-operation Vdd and low stand-by leakage. That requires different technologies. As we approach the 20/22nm node and beyond, traditional planar-bulk technologies cannot meet these requirements. The choice comes down to either a planar fully-depleted (FD) SOI solution or a FinFET solution. At STMicroelectronics, we call our flavor of planar FD-SOI UTBB, for ultra-thin body & box. As such, it leverages SOI wafers with both ultra-thin top silicon and ultra-thin buried oxide (BOX). Where more practical, we use a hybrid SOI/bulk configuration, wherein certain devices are placed in the bulk silicon that has been exposed by etching back the insulating BOX layer.
…
ST has been working on FD-SOI for over 10 years. We have research programs or partnerships on 3 sites: Crolles, Leti, and IBM Albany NanoTech. We have collaborated with Soitec for wafer supply.
The key technology elements for UTBB have been demonstrated.
The move from R&D to an industrial process of 28nm FD-SOI technology is for us (and for our partners) an efficient and straightforward response to the world-wide competition. The extension of FD-SOI towards the 20nm and 14nm nodes is also in preparation with new boosters to further increase the performance growth rate.
UTBB FD-SOI promises to give STMicroelectronics a significant edge in both the near term and for years to come.
Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
[39:25] For the 8540 platform we have two ideas. One is to take down the cost, and one is to boost the performance. … to boost the performance in terms of power and speed because we need to get differentiated. The key differentiating factors of this joint venture to me are two: ST and Ericsson. Ericsson is the #1 company in the world when it comes to network technology and ST because it is one of the top 6 semiconductor companies in the world. We absolutely need to exploit that in order to beat the competition. None of our competitors have these abilities. All of our competitors, not most of them, but all of them are standard companies exploiting the same process, coming from the same place, coming from the same vendor. How can you differentiate when you are doing that? We absolutely need to differentiate this time. Which is the capability we have, to exploit the strength of our shareholder. This is one.
We will bring to the market, and we will bring the demonstration before the end of the year an FD-SOI flavor, 8540 FD-SOI version that will demonstrate the following capability.
Why do we want to use FD-SOI?
… FD-SOI means Fully Depleted Silicon On Insulator technology. This is a silicon technology which is unique. Silicon on insulator means you use silicon substrates which are actually composed of six substrates (that you will not see here) with a thin layer of oxide and on top of it a thin layer of silicon. What it does, it provides perfect isolation. … Normally with the classical processes from foundries you start only with six layers of silicon. In this case we will start the silicon process with this sandwich. These six layers of silicon, the oxide and then a very thin layer of silicon on top of it on which you are going to build your active element, the transistor. These technologies are running for a while. IBM is using it in the server since very long time for performance reason.
[i.e. partially depleted SOI only: e.g. AMD Bulldozer on 32nm SOI, Microsoft Xbox 360 by IBM etc. for the latest. IBM launched SOI in Fishkill back in 1998. IBM, of course, has its own successful SOI foundry business, and owns the high-end gaming market, fabbing SOI-based chips for the big three: in addition to Microsoft Xbox Sony PS3 and Nintendo Wii (and the upcoming Wii U) as well. AMD followed with 130nm SOI out of Dresden in 2001. Singapore – which was first Chartered – started turning out 90nm SOI chips for IBM back in 2004, and adopted AMD’s highly touted Automation Precision Manufacturing (APM) in 2005. GlobalFoundries has been turning out 32nm SOI chips since June ’11 and at GlobalFoundries’ “Fab 8″ in upstate New York, based on IBM’s latest, 32nm SOI chip technology since January’12.]
This is known. It has not been used yet in the mobile space for one reason, cost and complexity of the technology.
Why can’t we use it today?
Because of those two letters: FD. FD means fully depleted. It means we have been able with our partner ST, and their partners, to come to such a thin layer of active silicon on top of the thin layer of oxide that it provides us two things:
- Because of this layer is so thin you can much more easily isolate the transistor one from each other. The process is much simpler which removes the cost of SOI.
- Because this layer is so thin the transistor you create is naturally pinched, closed. When you put the metal gates on top of the silicon the transistor is closed. No current is flowing between the two. What that means is that you don’t need to impose an electrical signal on the gates to close the transistor. So it means you save power. In a sleep mode zero consumption at all.
This is one of the first time in my life that I see that all ingredients as put together result only in benefits and not in penalty. Cost-wise we have about the same cost as the normal process. Process-wise simpler. Performance-wise this is what you get [see the above slide]. At 0.6V twice the performance. 35% less power dissipation. [on the same node]
And finally: why we want to use that?
Because the world needs to go fully depleted. … The target solution is extremely complex in terms of cost. It is not fitting for the mobile space. It is not fitting for devices that you want to sell below 10 or 20 dollars. Absolutely not. This solution is fitting … We are the only one to have this one thanks to FD technology and as soon as we ramp up the volume and will have a proprietary foundry [ST-Ericsson has a 300mm foundry which is just down the road from the special wafer – called FD-2D – supplier Soitec in Grenoble] to fullfill the volume requirements we are going to demonstrate that. We already have silicon on test vehicle. We are going to demonstrate that before the end of the year, on the base of the 8540 product. …
What does it give to a telco?
4 hours more high-speed browsing, 2.5 hours more HD video playback, 2 hours more HD video recording, and of course less power dissipation, longer battery etc. … We are the only one to have this technology today. We are at least 2 years before anybody else. And we can compete with the companies I told you before which have not yet demonstrated that 3D fully depleted technology that they want to put up the market, [put already] for PC and server market, [but] fitting the mobility market [an obvious reference to Intel]. … [46:10]
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
… stabilization means stop bleeding …
So from the application processor point of view the company is abandoning the premium/high segment of the market which had been the kind of flagship for the future before, as well as the entry segment which had also been figuring quite high on their priority list during the second half of 2011:
Will ST-Ericsson’s New Product Programme Do The Trick? [July 28, 2011]
Currently ST-Ericsson is moving its product line onto 45nm and is sampling three 45nm products – its 8500 platform for smartphones, its 4500 platform which is the lower-end version of the 8500, and its CG2900Bluetooth/GPS/FM combo modem.
“We shipped the 8500 in pre-production quantities in Q2 and it will be ramping up at a number of customers this year,” Gerard Cronin, STE’s head of marketing, told me yesterday, “we have engagements on the 8500 with five out of the top ten handset manufacturers.”
Before the end of this year, ST-Ericsson intends to sample its first 32nm device, the A9540 application processor based on Cortex A-9 which is the upgrade of the 8500 with 50% higher speed.
Early in 2012 it intends to sample its first 28nm device – the A9600 based on the Cortex A-15.
…
Asked from which foundry ST-Ericsson hopes to get 28nm from, Cronin said ST-Ericsson is part of the Globalfoundries alliance.
However, according to Mike Bryant, CTO of Future Horizons, talking at IFS 2011 earlier this month, GloFo’s 28nm process in Dresden is running with almost zero yield.
ST Ericsson plants center in Silicon Valley [Sept 13, 2011]
ST Ericsson announced it has opened a small technical office in Silicon Valley as it scrambles to get ahead of the curve in the hyper competitive market for smartphone and tablet chips. It demoed its current HSPA+ products running Android here and talked about plans for LTE chips and support for Windows Phone software in the coming year.
…
At the launch, ST Ericsson demoed its U8500 integrated applications processor and HSPA+ baseband running on a new board geared for software developers. The chip supported stereo 3-D graphics, 1080-progressive video playback, games with motion sensors and a browser supporting augmented reality.
The processor uses a dual-core ARM Cortex A9 with Mali 400 graphics. In demos it supported Symbian and the Gingerbread and Honeycomb versions of Android.
The company does not have demo-ready versions of its next-generation discrete LTE baseband [the M7400] and application processor [the A9540] announced in February and slated for production in mid-2012. The schedule is behind that of rival Qualcomm which is expected to supply the first LTE handsets. However, the ST Ericsson chip will support eight LTE spectrum bands on a single RF transceiver.
ST Ericsson has taped out a dual-core ARM Cortex A-15 set to ship in 2012 [the A9600]. It will outgun rivals including the Omap 5 from Texas Instruments because the STE chip uses the Imagination Rogue graphics core, said Gilles Delfassy, chief executive of ST Ericsson and former head of TI’s wireless business unit. Due to use of a new vector-processing architecture, the chip should also have smaller size, cost and power consumption than its rivals, he added.
In software, ST Ericsson is playing catch up with the shift by Nokia, a lead customer, from Symbian to Windows Phone. It does not expect to support Nokia’s first Windows Phone 7 handsets, but it has put a team in place to support Windows Phone 8 on its chips.
…
“We have a road map which is very aggressive, but the key question is will we deliver on it on time,” Delfassy said.
International Data Corp. analyst Mario Morales said smartphone makers want alternatives to integrated chips from Qualcomm, and are waiting on ST Ericsson to execute on its road map.
To that end, Delfassy said he has replaced some engineers in ST Ericsson and brought on two executives with strength in product execution. One is a senior vice president from the former Infineon wireless group who worked closely with Apple; another is a former Sony Ericsson executive who has supervised groups of more than a thousand engineers.
ST Ericsson has also simplified its product portfolio, pruning five modem technologies down to just one [the Thor M7400 modem]. It was the first company to deliver a 21 Mbit/second HSPA+ modem [the Thor M5780 modem], Delfassy said.
So far ST Ericsson is not planning any quad-core products despite the fact rivals Nvidia and Qualcomm have announced plans for such parts. “We aim to be leaders in apps processors, but there is a big debate whether quad core is a case of diminishing returns,” Delfassy said.
More information on this past strategy is available in my post:
ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [Nov 3, 2011]
In fact what remains out of that is the following:
ST-Ericsson NovaThor U9500 (Nova A9500) |
45nm |
2 x ARM Cortex A9 @ 1.2GHz |
ARM Mali-400 MP1 |
1 x 32-bit LPDDR2 |
Now
|
ST-Ericsson NovaThor U8500 |
45nm |
2 x ARM Cortex A9 @ 1.0GHz |
ARM Mali-400 MP1 |
1 x 32-bit LPDDR2 |
Now (pre-production quantities in Q2 2011) |
while the real changes were happening in the planned SoCs for the higher end of the market, and ST-Microelectronics is to take now the decision about the timing:
ST-Ericsson NovaThor LP9600 (Nova A9600) |
28nm |
2 x ARM Cortex-A15 @ 2.5GHz |
IMG PowerVR Series 6 (Rogue) |
Dual Memory |
(Nova A9600:
|
ST-Ericsson NovaThor L9540 (Nova A9540) |
32nm |
2 x ARM Cortex A9 @ 1.85GHz |
IMG PowerVR Series 5 |
2 x 32-bit LPDDR2 |
(Nova A9540:
|
ST-Ericson L9540 1.85Ghz ARM Cortex-A9 [Charbax YouTube channel, March 1, 2012]
Important note: With the last two application processors still on the company’s roadmap the product availabilities are unknown now, especially that of the flagship A9600 which should be repositioned (at least in time) in lieu of the announced change of moving away from the premium segment of the smartphone market as per the below announcement.
What the company announced on MWC 2012 instead is a new part, the Novathor L8540 AP+Modem integrated SoC on a single die with the following specification:
NOVATHOR™ L8540 [ST-Ericsson, excerpted on March 12, 2012]
The NovaThor™ L8540 builds on the NovaThor L9540 to combine a state of the art application processor with an LTE/HSPA+/TD-SCDMA multimode modem in a single die. The platform incorporates a dual-core CPU with a powerful graphics engine, an LTE multimode modem and a full suite of connectivity in a high-performance, low-power and size and cost-optimized solution. With a small footprint, very low bill of materials and support for up to eight bands in a flexible radio solution the NovaThor L8540 further enables widespread global adoption of LTE multimode smartphones.
FEATURES
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TELECOM
TECHNOLOGY
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BLOCK DIAGRAM
Such an announcement when nothing has been announced regarding the product availability of the NovaThor L9540 two-chip SoC solution (announced a year ago) while already a single die solution based on that, the NovaThor L8540 has been announced, is quite remarkable.
Let’s take first a look at the announcement text for some clues explaining that:
ST-ERICSSON ANNOUNCES NEW HIGHLY INTEGRATED LTE NOVATHOR PLATFORM [ST-Ericsson press release, Feb 28, 2012]
NovaThor L8540 integrates Thor LTE technology with powerful dual-core application processor to deliver extraordinary multimedia performance
Barcelona, February 28, 2012 – ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today the latest addition to its integrated smartphone and tablet platform portfolio. The NovaThor™ L8540 is an LTE/HSPA+/TD-HSPA-enabled integrated smartphone platform with the powerful application processor and modem integrated on a single die.
“By adding the new NovaThor L8540 platform to our portfolio of highly integrated smartphone and tablet solutions, the L8540 takes integration of LTE platforms to the next level,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “By integrating the powerful dual-core application processor with our industry-leading LTE multimode modem we bring further size, bill of materials and power consumption savings to our customers. Consumers of next generation smartphones powered by the NovaThor L8540 will benefit from compact, power efficient devices that deliver an amazing multimedia experience.”
The NovaThor L8540 integrates a dual-core 1.85GHz ARM Cortex-A9 processor, a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. Thanks to its ultra-low voltage operating mode the NovaThor L8540 extends battery life for typical smartphone usage by up to 30% compared to platforms in the market today.
The NovaThor L8540 will provide extraordinary multimedia performance in an integrated solution, supporting 1080p video encoding and playback at up to 60 frames per second, 1080p 3D camcorder functionality, support for displays up to WUXGA (1920×1200) at 60 frames per second and support for cameras up to 20 megapixels.
The complete platform includes pre-integrated connectivity with support for Bluetooth, GNSS (GPS+ GLONASS), FM, WLAN, WiFi Direct and NFC. With the recently released ST-Ericsson connectivity solutions, CG2905 and CW1250, the platform comes optimized for wireless radio co-existence and low power consumption.
With support for up to eight LTE/HSPA/TD-SCDMA/GSM bands in a flexible and compact radio solution, the NovaThor L8540 addresses the need for a cost effective solution for widespread global adoption of LTE multimode smartphones.
The NovaThor L9540 is being demonstrated by ST-Ericsson at Mobile World Congress in Barcelona. The NovaThor L8540 is scheduled to sample to customers in Q3 2012.
Note to Editors
The NovaThor family combines advanced application processing, a high speed mobile broadband modem and a full connectivity suite in a complete platform. The NovaThor L8540 builds on the NovaThor L9540 platform, which combines the Nova™ A9540 application processor and the Thor™ M7400 LTE multimode modem, and which has been sampling to lead customers since Q4 2011. The Nova A9540 is ST-Ericsson’s second generation application processor following the Nova A9500 which is in production since Q3 2011.
With an extremely high level of software and hardware compatibilitybetween the generations, our customers will be able to quickly bring NovaThor L9540 and L8540-based devices to market.
That is by the new focused portfolio approach ST-Ericsson so far has declared a fairly strong direction of aiming at the mainstream market of 2013-2014 by providing the most cost-effective, fully integrated and single die solution on the market. Moreover, due to “extremely high level of software and hardware compatibilitybetween … NovaThor L9540 and L8540” the leading smartphone vendors with a long-term view of the market could already launch their respective strategic products in 2012.
So, what to expect in a month or so, and from which vendors?
ST-Ericsson readies revamp, soon a takeover target (Reuters, March 14, 2012)
ST-Ericsson is preparing to unveil a major operations revamp within two weeks, placing the troubled mobile chip venture on track for a takeover by a peer or competitor that would create a formidable rival to Qualcomm Inc.
ST-Ericsson, a 50-50 joint venture of Sweden’s Ericsson and France’s STMicroelectronics, is seen as a “strategic asset” for potential buyers. Those could include Advanced Micro Devices Inc, Nvidia Corp, Intel Corp and Texas Instruments Inc, three sources familiar with the situation told Reuters.
“It is the only answer to Qualcomm,” one of the sources said. “On the patent side, they are the one company that you go, ‘That makes sense.'”
Potential suitors will likely drag out their courtship over a year or two, waiting for ST-Ericsson to first show signs of a turnaround under new Chief Executive Didier Lamouche, a restructuring expert hired late last year.
Lamouche is due to unveil by the end of March a restructuring planthat is set to include site closures around the world and major layoffs to lower costs. The new strategy could also include seeking a partner for application processors.
…
ST-Ericsson NovaThor chipsets offer one of the few integrated alternatives to Qualcomm’s market-leading Snapdragon.
“The holy grail is to sell an integrated modem with an application processor into mainstream smartphones,” said analyst John Jackson from research firm CCS Insight.
…
The current structure of ST-Ericsson would pose several challenges for a potential buyer, the sources said. For example, the business is tightly linked to STMicro’s products, particularly for its upcoming “FD-SOI” technology, which analysts expect to be a game-changer at the market’s top end.
The technology, which brings significant power savings, has been seen as too expensive for phones, but last month ST-Ericsson promised to deliver FD-SOI chipsets — using STMicro technology in partnership with Soitec SA — for manufacturing clients to try out in smartphones this year.
And Ericsson holds most of the venture’s telecom patents and would be a tough deal negotiator, one of the sources said.
When Ericsson exited from a similar 50-50 cellphone venture, Sony Ericsson, the deal gave Sony Corp access to Ericsson patents; but only a few patents were sold to Sony as part of the deal. Also, loss-making Sony Ericsson was valued at roughly $3 billion in the deal. It had 2011 sales of $5.2 billion.
ST-Ericsson has lost a total of $2 billion in its three years of operation as revenues from key clients Nokia and Sony Ericsson shrank over 70 percent during the same period.
… Revenues in 2011 dropped to just $1.65 billion from pro forma level of $3.6 billion in 2008. …
One of the online marketing flagships of the leading global business media conglomerate UBM plc, EE Times responded to the Reuters report by a quite different view which – due to the specific business community nature of UBM segments, particularly that of the Online Marketing Services – might reflect a better understanding of what is going on behind the scene(note that EE Times received the 2010 Folio Eddie Award for Best website in B2B Energy/Utilities/Engineering):
Update: Why ST should sell ST-Ericsson to China [by Peter Clark on EE Times, March 15, 2012]
Europe’s largest chip company STMicroelectronics NV should persuade Ericsson AB that they sell off their mobile chip joint venture ST-Ericsson, but probably to some aspiring Chinese company. That is likely to produce the quickest and most profitable – or least loss-making – exit for the two parent companies from what has become a failed project.
…
A spokesperson for ST-Ericsson said the company has no comment on the Reuters report but added that STMicroelectronics and Ericsson remain committed to the joint venture and that it is a fundamental part of ST’s digital convergence strategy. It is interesting to note that ST-Ericsson is almost exactly three years old and that it may be Ericsson that wants to disengage from the joint venture and had expected ST to buy out its 50 percent.
I don’t think ST-Ericsson or ST have that much more time. In a note in the most recent financial results ST-Ericsson said “Our shareholders will continue to support funding our transitional financial needs.” This of course begs the question of “transition to what?” and “how long will that transition take?” The fact is that ST-Ericsson is a three-year old joint venture that has acted like a boat-anchor on the progress of STMicroelectronics.
It is true that ST-Ericsson wrapped up a lot of the previous problems of ST, specifically an overdependence on faltering Nokia as a customer, but pushing the problem into a joint-venture along with other European wireless chip business units belonging to NXP and Ericsson, was clearly not the solution.
Compare ST’s plight with that of Infineon, which got out of communications through the spin-off of its wired chips into Lantiq Deutschland GmbH and the sale of its wireless business unit to Intel. In the later part of the last decade Infineon’s CEO Peter Bauer decided to focus on some of the less glamorous but higher margin parts of the chip industry: power, automotive, industrial and security. How smart does that look now?
NXP has a similarly focused strategy with CEO Rick Clemmer taking the company out of a number of consumer markets and now pursuing similar markets to Infineon with high-performance mixed-signal ICs. NXP of course got out of mobile wireless by selling its business to create the joint venture.
…
While it is possible that a western company might want to acquire ST-Ericsson and access to patents I think greater interest might come from further east. I don’t think Texas Instruments wants to get back into the world of razor-thin margins in smartphones and the while the likes of AMD or Intel may have the appetite but are they going to sit on the sidelines too long waiting for the cuts have their effect.
Nvidia Corp. defnitely want to compete in this area but it has its own line of ARM-based Tegra application processors and is pursuing a modem strategy based on its purchase of Icera Inc. (Bristol England) for nearly $400 million in May 2011. Surely any deal for ST-Ericsson would undermine the value of what Nvidia has already paid.
The other question to ask is who has the means to make something of ST-Ericsson. I think that some companies from greater China do and perhaps Apple, which has been going through a process of re-integration to give itself the ability to develop and own chips during the roll out of its mobile device strategy.
…
Apple does not need all the baggage that would come with ST-Ericsson, or the ability to address multiple customers. Which is why a sale to a company such as HiSiliconTechnologies Co. Ltd. (Shenzhen, China) backed by Huawei Technologies Co. Ltd. (Shenzhen, China) might extract the highest value in the shortest time for ST and Ericsson.
Other Chinese companies that might have an interest in ST-Ericsson could include Rockchip, Xincomm, Leadcore Technology, Nufront and Spreadtrum. Of these HiSilicon with its links with Huawei and Leadcore, aligned with Datang, would appear more likely. In Taiwan MediatekInc. (Hsinchu, Taiwan) is also a likely candidate.
…
However, the geopolitical nature of any such sale of ST-Ericsson should not be underestimated. It would be a loss of face for Europe and for the west and behind the scenes moves may be made to try and keep control of the technology and jobs in the west. But what can Europe do? It is a continent of many bankrupt nations and few successful ones.The 27-nation European Union could try to lean on the likes of Apple and Intel to have them step in and save ST-Ericsson. Apple and Intel want to be good European citizens because of the size of the consumer market the European Union represents.
Of course, such is the power of Apple in the mobile device market these days that one design win with Apple could make many of ST-Ericsson’s problems go away – at least until they are designed out again.
Regarding the other parent’s position, i.e. that of the STMicroelectronics we have the following which is quite contradicting to both of Reuter’s and EE Times’ positions:
STMicroelectronics’ Management Presents at UBS European Technology Conference (Presentation Transcript) [Seeking Alpha, March 13, 2012]
STMicroelectronics NV (STM) UBS European Technology Conference Call March 8, 2012 3:45 AM ET
Philippe Lambinet
[Corporate Strategy Officer, Executive Vice President and General Manager of STMicroelectronics’ Digital Sector since January 2012; from February 2012 also responsible for Investor Relations and External Communications. Before that General Manager of the Home Entertainment & Displays Group for 5 years]…
The other side of the company, in the area of Multimedia Convergence, clearly the focus is going to be on turning around the ST-Ericsson business and of course it is very important for us to maintain our leadership in the area of digital consumer applications.
… [elaboration of the ST-Ericsson’s performance over the last three years in financial terms] … So you see a $1.7 billion improvement over three years, so those three years actually included two crises, so not so bad performance considering how difficult 2009 was in our industry and how difficult the second half of 2011 was. So we are not unhappy of this situation and this is despite the cash consumption of the joint venture, ST-Ericsson joint venture which has been consuming quite a lot of cash as you all know.
…
During 2012 I think the top three priorities are fixing ST-Ericsson, fixing ST-Ericsson and fixing ST-Ericsson. This is really top on our agenda and this will be the plan [for STMicroelectronics itself !]. The plan will be published by ST-Ericsson as you will know imminently. ST-E’s CEO, Didier Lamouche in Barcelona committed to deliver a plan to get back to sustainable profitability around the end of March, beginning of April. So it’s coming in few days now.
…
STMicroelectronics’ Management Presents at UBS European Technology Conference (Question-and-Answer Session Transcript) [Seeking Alpha, March 13, 2012]
…
Unidentified Analyst
Thanks a lot. You mentioned the restructuring of your operations into one digital unit this year and you also mentioned how less famous Set Top Box business, you are seeing new entrants like Qualcomm and you also said your top priority is ST-Ericsson, ST-Ericsson, ST-Ericsson. Can you help us understand the possible synergies between ST-Ericsson and your digital business? Thanks,
Philippe Lambinet
Okay. I will do it conceptuality. This is in no way to be understood as an announcement or anything like that. But conceptually the world is moving to, and this is a message, I remember passing in every year in Las Vegas consumer electronic show. I do a speech about the trends in consumer electronics and already three years ago, I was talking about the evolution of the set top box moving to more and more open systems, internet open systems. So moving from proprietary operating system, like the CDI or NDS or open TV or like (inaudible), you know, proprietary operating systems, in to more open operating systems, such as Android and this is a fundamental trend.
Now as this happens, in set-top box, as this happens in TV, some TV manufacturers in China, 100% of their connected TVs are developed based on Android today. It’s not 10%. It’s 100%. Some of the major TV makers in China are basing all their connected TV strategy on Android. So, we’re talking about pretty heavy change here and as these things happen and you know, the story of Android and smartphone. Isn’t that pretty obvious that there are things that we should share more and things we could do together more. I think it’s very obvious.
So first, we do it in ST because you know, we see set-top box TV, car navigation and so we’re moving to very similar platforms, very, very similar. And I think, the obvious concept is that at some point, to be defined, there would be synergies exploited between what we’re doing in ST what we’re doing in ST-Ericsson. They are already by the way quite logical, which is not seeing because the products are different but you know, it’s pretty obvious, that’s a trend, which we will continue over the next years and that makes a lot of sense also for our customers and that makes a lot of sense for the ecosystem and because you know people — we have seen for example the set-top box business and the TV business of some of our customers being merge into one. That has happened to Samsung, now it’s under one organization, which used to be under two or three or four organization, now it’s the same boss has the TV and set-top boxes businesses in Samsung. And we see it across the market.
So as our customers are doing it, you know we have no choice, but to do it as well so that’s what these all new organization meansand by the way, we also see some of our more traditional ASIC business for example which we’re doing for communication infrastructure, at the end of the day ASIC used to be, just give a few cells to customers and they do the design themselves; now the kind of cell you have to provide is a full as part of the system here, with the dual 8 or 9 with the 3D graphics with the video processing and that’s the base for various it design.
So the world of ASIC is also changing; it is also aligning towards this kind of application process and platform, so that’s also why our ASIC business has been included inside the digital sectorbecause that’s side of the business also.
Now when I mention Qualcomm entering the TV business, I didn’t mention them entering the set-top business, so I just want to back on your point. The set-top box business has certain characteristics in terms of fragmentation, in terms of security which are very particular and not everybody can enter that market and you know that’s one area of difficulty for the Taiwanese, but also for some of our American competitors like Marvell or Qualcomm who would love to enter set-top box. Broadcom and us have some particular security technologies which are extremely tough to master and which are very important for content protection and are essential.
Now we believe by the way, security technologies will become important in many other businesses which content protection is very important. So actually that’s why I went very fast in some of my slides, but clearly data protection, security is an area for ST of traditional strength and we intend to leverage that strength in many other businesses. It’s very clear that the hackers, terrorists and industrial spies are driving a need for higher security levels in every system that’s true for a TV and set-top box, but that’s also true for a smartphone, for a router and for any devices. So it’s very important for us to use that competitive advantage in many marketsand again here we are in advance compared to many of our competitors.
…
From that I will conclude that neither Ericsson (as per their spokesman response to EE Times) nor ST (as per their EVP and CSO views presented above) will sell its investment in ST-Ericsson. For me the much more logical likelihood is that large industrial investors will join the joint venture thus providing the needed additional capital.
Anyway when the new CEO will deliver the new restructuring plan by the end of March we will probably know everything about the new investors from the semiconductor sector who will back that plan. The crucial question now is the customer support, i.e. which smartphone vendors in what way could back the restructuring plan by their NovaThor platform commitments. Here are certain clues:
NOKIA SELECTS ST-ERICSSON AS SUPPLIER FOR FUTURE WINDOWS PHONE DEVICES [ST-Ericsson press release, Nov 2, 2011]
NovaThor™ platform to enable Nokia to extend Windows Phone devices to new price points and geographies
Geneva, Switzerland, November 2, 2011 – Nokia has selected ST-Ericsson as a supplier for future devices it plans to introduce based on the Windows Phone mobile platform.
“We are pleased to have been selected by Nokia as a key partner for Windows smartphones, in line with our goal to be present in all segments and major operating systems,” said Gilles Delfassy, president and CEO of ST-Ericsson. “Our NovaThor platforms continue to gain traction as they enable customers to bring great smartphones to the market.”
which goes back to a year earlier agreement as well:
ST-ERICSSON AND NOKIA JOIN FORCES TO DRIVE TD-LTE IN CHINA [Nov 10, 2010]
ST-Ericsson, a world leader in wireless platforms and semiconductors, and Nokia, the world’s leading provider of mobile devices and solutions are developing pioneering TD-LTE demonstration devices for China Mobile.
At the Shanghai Expo, Nokia and ST-Ericsson demonstrated video streaming and other multimedia services on a TD-LTE Nokia Booklet containing ST-Ericsson’s M700 TD-LTE modem. ST-Ericsson’s LTE modems, which can download data at speeds of up to 100 Mbps, enable mobile subscribers to enjoy high-definition video streaming, video conferencing, online gaming, rapid file transfers and other demanding multimedia services.
China Mobile is trialing TD-LTE. Globally the technology is referred to as LTE TDD, which has a wide interest from operators around the world.
“Although LTE is still in its infancy, this sophisticated technology has the potential to bring a raft of compelling high-speed multimedia services to hundreds of millions of consumers all over the world,” said Heikki Koivu, Vice President, TD-SCDMA Business Team, Nokia. “Our co-operation with ST-Ericsson will enable us to demonstrate LTE capable devices and experiences as TD-LTE is developing towards commercial maturity”
“After driving development of both LTE and TD-based mobile technology for several years we are now ready to supply market-leading TD-LTE solutions,” said Pascal Langlois, Senior Vice President, Chief Sales and Marketing Officer of ST-Ericsson. “Our co-operation with Nokia, the world’s number one mobile phone supplier, will strengthen our ability to support mobile operators deploying LTE.”
Notes to Editors
Nokia and ST-Ericsson announced a partnership in late 2009 in the TD-SCDMA market, which has since resulted in the launch of several devices in China.
From all that Nokia is clearly one of those absolutely committed vendors to the NovaThor platform! (And please note as well that the new CEO starting the Nokia restructuring was already at the helm during that announcement!)
Stephen Elop: Nokia Lumia coming to China on March 28th [engadget, March 12, 2012]
China recently greeted its first Windows Phone (on pre-order, anyway), but if Stephen Elop has his way, Nokia will be hot on HTC’s heels. The company’s CEO has revealed that Nokia will unleash its Lumia handsets upon the People’s Republic on March 28th. While Elop offered no clues to suggest which models will be available, recent regulatory approvals hint that the Lumia 800 and 710 are both top candidates — though personally, we’d be shocked if the Lumia 610 didn’t rear its head sooner rather than later. Both China Telecom and China Unicom are said to be partners with Nokia, which is undoubtedly eager to offer something other than Symbianto its Chinese fan base.
China Mobile to Launch TD-SCDMA Windows Phone [Marbridge Daily, March 9, 2012]
Pan Zhiyong, general manager of China Mobile’s (NYSE: CHL; 0941.HK) Guangzhou branch, disclosed in a recent interview that China Mobile will soon release a TD-SCDMA Windows Phone. As to the question of whether the phone will be a Nokia Lumia series or an HTC brand Windows phone, Pan would not provide further comment.
China market: Nokia to launch Windows Phone 7.5 smartphones [DigiTimes, March 16, 2012]
Nokia will launch Windows Phone 7.5 (Tango) Lumia series smartphones in the China market on March 28 through cooperation with China Unicom, China Telecom and China Mobile. WCDMA, CDMA and TD-SCDMA versions will all be available matching the specifications of each carrier’s network, according to industry sources.
Windows Phone “Tango” officially launches in China on March 21 [liveside.net, March 14, 2012]
Microsoft China has recently sent out invitations to media outlets for their Windows Phone 7.5 launch event. This will mark the official entrance of Microsoft’s Windows Phone operating system into the mainland Chinese market. The event is set to be held in Beijing on March 21st, check out the invitation below:
While the launch event is set to be in a week’s time, HTC had went ahead to become the first OEM to launch the HTC TITAN(called HTC Triumph in China) in the Chinese market. The device was released yesterday, March 14th, and is said to come pre-loaded with Windows Phone “Tango”.
Following the launch event, Nokia’s CEO and President Stephen Elop is also set to hold an official launch event on March 28. Elop had announced that Nokia will be launching their Lumia range of devices for the mainland Chinese market during the event. Nokia is expected to launch 3 Lumia devices during the event, however the exact devices are still currently unknown. Rumors have been floating around that Nokia will be launching the Lumia 610S, Lumia 719C, and the Lumia 800C with China Telecom, and the devices are expected to be able to run on the carrier’s CDMA2000 network. As at Q4 2011, Nokia owns 16.1% of the Chinese mobile phone market, placing them second just behind Samsung.
Microsoft opened app submissions to Chinese developers back in October 2011, and has recently put up the mainland Chinese version of the Windows Phone marketplace website. However the marketplace itself has not yet opened to Chinese customers on their Windows Phone devices. It is expected that the marketplace will open soon after the launch.
Other vendors with ST-Ericsson NovaThor platform:
ST-Ericsson U8500, now in a range of Smartphones on the market [Charbax blog, March 6, 2012]
ST-Ericsson demonstrates the range of some of the devices announced that use the ST-Ericsson NovaThor U8500 that includes ST-Ericsson HSPA+ connectivity. They also announced the U8520 and the U9540 L8540 LTE platforms. [The U8520 is a lower power, higher frequency and lower BOM cost version of the U8500. As such it is the life extender for the U8500. The frequency and the node on which it will be produced (instead of the 45nm of U8500) are not yet announced. U8520 is sampling now and will be in production in H2 2012.]
http://www.stericsson.com/press/STER-027ChinesePressBackgrounder_English_2011.pdf
[2010. okt. 25. or 2011. febr. 7.]
… By combining ST-Ericsson Nova™ A9500 dual core application processor with the ST-Ericsson Thor™ M6718 TD-HSPA thin modem, ST-Ericsson customers in China can develop an advanced smartphone compatible with China Mobile’s 3G network, enabling consumers to enjoy immersive 3D graphics, fast web browsing, high-definition multimedia as well as other innovative and advanced applications with exceptional performance and battery life. …
POWERFUL NEW ST-ERICSSON PLATFORM MAKES DEBUT IN HTC SENSATION Z710T [ST-Ericsson press release, Sept 26, 2011]
China Mobile’s latest TD smartphone based on state-of-the-art NovaThor™ platform
China Mobile and HTC have launched the first smartphone to be based on ST-Ericsson’s powerful new NovaThor platform. The Sensation Z710t offers consumers immersive 3D graphics, fast web browsing, high-definition multimedia and the ability to run several advanced Androidapplications simultaneously with exceptional performance and battery life.
Underneath the hood of the HTC Sensation Z710t are ST-Ericsson’s Nova™ A9500 dual-core application processor, running at 1GHz, and ST-Ericsson’s Thor™ M6718modem, which can connect to China Mobile’s extensive TD-SCDMA network, enabling consumers to get online at broadband speeds across much of China. The HTC Sensation Z710t also sports an eight megapixel camera and a 4.3 inch display.
“ST-Ericsson’s new NovaThor platform has enabled us to develop a world-class Android smartphone for China Mobile’s TD network,” said Matthew Costello, Chief Operating Officer of HTC. “Consumers are going to be captivated by the fast and responsive multimedia experience delivered by the HTC Sensation Z710t.”
“The launch of this exceptional HTC smartphone highlights both the capabilities of our NovaThor platform family and our wholehearted support for China Mobile’s drive to bring world-leading smartphones onto its TD network,” said Pascal Langlois, senior vice president, chief sales and marketing officer of ST-Ericsson. “Consumers and Android application developers alike will relish the raw power and 3D graphical capabilities of the HTC Sensation Z710t.”
Notes to editors
ST-Ericsson has been developing platforms for the Chinese 3G technology TD-SCDMA since 2003.ST-Ericsson NovaThor smartphone platforms combine dual-core application processors with high-speed modems.
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
ST-ERICSSON THOR M5780 HSPA+ MODEM POWERS NEW PANASONIC SMARTPHONE [ST-Ericsson press release, Feb 28, 2012]
ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today that Panasonic selected the power-efficient Thor™ M5780 thin modem for their newest ultra slim smartphone.
The ST-Ericsson Thor M5780 is a very compact smartphone-optimized modem configuration which inherits the proven HSPA+ modem technology from its predecessors. The small modem size helped Panasonic deliver an ultra slim smartphone equipped with a 4.3-inch screen.
“The Thor M5780 represents a further improvement of 21Mbps thin modems for smartphones in terms of size, thermal performance and cost structure which is why we believe Panasonic selected our modem to power their newest smartphone,” said Staffan Iveberg, senior vice president, thin modem solutions division for ST-Ericsson. “The success of innovation has led to a 35% size reduction of M5780 compared to our first generation HSPA+ modem. The modem is capable of delivering 21Mbps downstream and 5.76Mbps upstream simultaneously and needs no separate flash memory. With all of these features, Panasonic had everything they needed to make a great high speed broadband-enabled smartphone.”
ST-Ericsson announces that Panasonic smartphone will be first to use Thor M5780 HSPA+ modem [by Magnus Karlberg on ST-Ericsson blog, Feb 29, 2012]
ST-Ericsson was a pioneer with its Thor™ modems on the HSPA+ 21 market. I’m very pleased to see that the market has taken off quickly and that many networks support this high speed mobile broadband.
Of course we haven’t stopped our development on our HSPA+ portfolio since the early days, the success of innovation has led to even smaller and more power efficient modems. Today, I can share the exciting news that we power a new Panasonic smartphone device for this market with our latest HSPA+ 21Mbps modem – the M5780.
The Thor M5780 represents a further improvement of 21Mbps thin modems for smartphones in terms of size, thermal performance and cost structure which is why we believe Panasonic selected our modem to power their newest smartphone. The Thor M5780 is actually 35% smaller compared to our first generation HSPA+ modem.
I really like the design of the new Panasonic device, it’s an ultraslim smartphone with 4’3 screen powered with excellent mobile broadband capabilities!
Related to the current HSPA+ only single die U8500 NovaThor platform:
“Our high-speed Thor™ modem revenue grew more than 20 percent sequentially as new HSPA+ phones continued to ramp in the market. Also in the quarter [i.e. in Q2 CY2011] we … conducted field trials on our NovaThor™ U8500 platform with several customers. We are very pleased with our increasing progress on the NovaThor U8500, although initial volumes will be somewhat lower due to reduced demand at certain customers.
From: ST-ERICSSON REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS [July 20, 2011]
NOVATHOR U8500 [ST-Ericsson, excerpted on March 12, 2012]
The best smartphone platform
The NovaThor™ U8500 is the first integrated smartphone platform to offer the latest SMP (Symmetric Multi-Processing) dual core technology in a high-performance, low-power and cost-optimized solution for multiple operating systems. The U8500 is the first mobile platform with full High-Definition 1080p progressive-scan camcorder capabilities. With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the U8500 enables a full web-browsing experience for next-generation smartphones.
FEATURES
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TECHNOLOGY
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U8500 BLOCK DIAGRAM

ST-ERICSSON NOVATHOR U8500 POWERS NEW SAMSUNG GALAXY S ADVANCE [ST-Ericsson press release, Feb 28, 2012]
New Samsung Android-powered smartphone is first from company to use ST-Ericsson NovaThor platform
Today at Mobile World Congress, ST-Ericsson, a world leader in wireless platforms and semiconductors, announced that Samsung is now a customer of the ST-Ericsson NovaThor™ platform. The new Samsung GALAXY S Advance Android-powered smartphone, announced last month, selected the ST-Ericsson NovaThor™ U8500.
“The U8500 platform’s high level of integration enables handset manufacturers to produce small, slim yet powerful smartphones – like the Samsung GALAXY S Advance,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “Samsung is known for their powerful smartphones, strong design aesthetics, and solid user experiences and we could not be more pleased that they selected ST-Ericsson as a partner.”
The NovaThor U8500 smartphone platform offers dual core technology in a low-power but high-performance solution and integrates a state of the art HSPA+ modem and application processor featuring dual-core ARM® Cortex™-A9. Using the U8500, the Samsung GALAXY S Advance smartphone features 1GHz processor speed, HSPA 14.4 connectivity, a 5-megapixel camera and a 4.0-inch Super AMOLED display.
The Samsung GALAXY S Advance is expected to be available in March in parts of Europe, Asia, China and Latin America.
Samsung offers style and power with GALAXY S Advance [Samsung Mobile press release, Jan 30, 2012]
Latest addition to Android-powered GALAXY portfolio delivers sleek curved design with Dual Core performance
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the Samsung GALAXY S Advance. Designed for those who define themselves by the phone they carry, the GALAXY S Advance strikes a balance of style, power and performance. It will be available in Russia starting from February, and then be gradually rolled out in CIS, Europe, Africa, Middle East, Southeast and Southwest Asia, Latin America and China.
“The GALAXY S Advance adds to the successful track record of the GALAXY smartphone range with a phone that combines power and style with all the versatility of Samsung’s Hub services,” said JK Shin, President of IT & Mobile Communications Division at Samsung Electronics.
Dual Core performance, curved design and Super AMOLED display
Powered by a dual core 1.0 GHz processor and HSPA 14.4 Mbps connectivity, the GALAXY S Advance has been built with power and connectivity in mind, delivering great versatility and a highly responsive user interface for easy multitasking. Application start-ups are faster with virtually no lag time, and the user experience is boosted with smoother screen transitions, faster image processing, and enhanced Web download and browsing performance.
The GALAXY S Advance’s curved glass design enhances handling of the phone and fits the user’s facial form easily and naturally. Its 4.0” Super AMOLED display provides the stunning visuals users have come to expect of Samsung GALAXY smartphones, offering unparalleled color reproduction and ensuring that photos and videos captured with the device’s 5MP camera can be enjoyed with vivid clarity.
The Samsung user experience
Running on Android Gingerbread and featuring Samsung’s TouchWiz user interface, the GALAXY S Advance enables users to stay connected through the Samsung Hubs and ChatON services. Music Hub offers a full music store experience with access to over 11 million tracks and the ability to fully personalize users’ own music catalogues. Readers Hub offers access to over 2.3 million e-books, 3,500 magazine and 200 newspaper titles; while the hugely popular Game Hub offers access to thousands of catalogued games supplemented by gamer news feeds and news.
Samsung’s cross platform communication service, ChatON connects all phone users into a single community using phone numbers instead of usernames and passwords, provides aneasy instant messaging, group chatting and sharing of content in multiple formats—images, video, voice, contacts, calendar—to make messaging simpler and more intuitive than ever.
The GALAXY S Advance also features Find My Mobile, a unique lost-phone management system that ensures secure phone data encryption in case of phone loss, and that enables users to trace their lost phone directly via the Web or even delete the device’s data remotely.
For multimedia content and more detailed information, please visit www.samsungmobilepress.com
Samsung Galaxy S Advance Product Specifications:
Network
HSPA 14.4 Mbps 850 / 900 / 1900 / 2100
EDGE / GPRS 850 / 900 / 1800 / 1900
Processor
1 GHz Dual-Core Processor
Display
4.0” WVGA (480×800) Super AMOLED display
OS
Android 2.3 (Gingerbread)
Camera
Main (Rear) : 5 Megapixel Auto Focus Camera with LED Flash
Sub (Front) : 1.3 Megapixel Camera
Video
Codec : MPEG4, H.263, H.264, WMV, DivX, VC-1
Recording / Playback : 720@30 fps
Audio
Codec : MP3, AAC, AAC+, eAAC+, WMA, AC3
Music Player with SoundAlive
3.5 mm Ear Jack, Stereo FM Radio with RDS
Value-added
Features
– Samsung TouchWiz / Samsung L!ve Panel UX
– Samsung Apps
– Samsung Kies 2.0 / Samsung Kies air / AllShare
ChatON (Downloadable via Samsung Apps)
Readers Hub (Downloadable via Samsung Apps)
Music Hub
Game Hub
*Service availability differs by region
GoogleTMMobile Services
– Android Market™, Gmail™, YouTube™, Google Maps™,
Syncing with Google Calendar™
– Polaris Office
– Find My Mobile
– A-GPS
Connectivity
Bluetooth® technology v 3.0 High Speed
USB 2.0
Wi-Fi 802.11 a / b / g / n
Sensor
Proximity, Accelerometer, Geomagnetic, Light, Gyroscope
Memory
8 / 16 GB User memory + 768 MB (RAM)
MicroSD (up to 32 GB)
Size
123.2 x 63 x 9.69 mm, 120 g
Battery
Standard battery, Li-ion 1.500 mAh
TWO NEW XPERIA SMARTPHONES FROM SONY MOBILE COMMUNICATIONS POWERED BY ST-ERICSSON NOVATHOR PLATFORM [ST-Ericsson press release, Feb 26, 2012]
Xperia P and Xperia U join growing list of smartphones that have NovaThor U8500 inside
ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today that two new phones from Sony Mobile Communications will be leveraging the ST-Ericsson NovaThor™ U8500 platform. The Xperia™ P and Xperia™ U are the first two smartphones by Sony Mobile Communications to use the NovaThor complete mobile platform solution, combining application processing, modem and connectivity.
“We have added Sony Mobile Communications to the growing list of smartphone manufacturers that have selected our NovaThor U8500 platformto power their newest smartphones,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the NovaThor U8500 enables a fast and smooth mobile web-browsing experience together with high definition multimedia creation and consumption on powerful next-generation smartphones like Xperia P and Xperia U from Sony.”
Key features for Xperia P
- 4” Reality Display with WhiteMagic technology powered by Mobile BRAVIA Engine for an ultra-bright and power efficient viewing experience.
- 1 GHzdual-core processor for super fast performance with 16GB flash storage.
- 8MP camera with unique fast capture and HD recording.
- NFC enabled with easy HDMI and DLNA connectivity to share content.
- Launches on Android platform 2.3 (Gingerbread), upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.
Key features for Xperia U
- 3.5” Reality Display powered by Mobile BRAVIA Engine.
- 1 GHzdual-core processor for super fast performance.
- 5MP camera with unique fast capture and HD recording.
- Crisp and loud listening with xLoud™ and 3D surround sound audio technology.
- Launches on Android platform 2.3 (Gingerbread), upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.
Xperia P and Xperia U will launch during the second quarter.
Notes to Editors
The NovaThor family combines advanced application processing, a high speed mobile broadband modem and a full connectivity suite in a complete platform. The NovaThor U8500 integrates a dual-core 1GHz Cortex A9 processor, an ARM Mali-400 GPU and a HSPA+ modem in a single die.
Another Sony smartphone powered by the NovaThor U8500 [ST Ericsson technology blog, March 15, 2012]
The new Xperia™ sola, announced by Sony Mobile Communications this week, is the latest addition to its portfolio of Android powered Xperia smartphones – and the latest smartphone to be powered by the ST-Ericsson NovaThor™ U8500 platform.
With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the NovaThor U8500 enables a fast and smooth mobile web-browsing experience together with high definition multimedia creation and consumption on powerful next-generation smartphones.
The Xperia sola also features a new amazing technology called floating touch, giving people the ability to control the smartphone without even touching it. Check out the video below to check out the phone and for a brief demonstration of floating touch technology.
Sony Xperia sola is the latest Xperia smartphone, featuring the brand new amazing technology called floating touch. Floating touch gives you the ability to control the smartphone with out even touching it. Get a full browser experience where you can hover above links in your Xperia sola with floating touch, and check out the magic live wall paper reacting to floating touch.The new Xperia sola joins growing list of smartphones that have the NovaThor U8500 inside. And just last month at Mobile World Congress, we announced that the Xperia P and Xperia U also use the NovaThor U8500platform.
The Xperia sola will be available to consumers globally in black, white and red in the second quarter.
Zenithink ST-Ericsson U8500 based 3G 1024×600 Tablet [Charbax YouTube channel, March 14, 2012]
ST-ERICSSON NOVATHOR U8500 POWERS NEW TABLET FROM ONTIM [ST-Ericsson press release, Feb 27, 2012]
ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today at Mobile World Congress that Ontim has selected the NovaThor U8500 platform for its newest tablet. This tablet will be the first to be commercially available based on the NovaThor U8500 platform.
“Ontim has selected the NovaThor U8500to power their newest Android-based tablet,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “ST-Ericsson’s U8500 platform integrates a state of the art HSPA+ modem and application processor featuring dual-core ARM® Cortex™ A9. As a result, the U8500 can easily power the Ontim tablet five-megapixel built-in camera and high-definition digital camcorder as well as enable a full web-browsing experience.”
“The new Ontim WP8500 tablet is the first seven-inch handheld tablet delivering an outstanding user experience and performance thanks to the NovaThor U8500,” said Bob Huo, CEO of Ontim. “We were able to bring this tablet to market quickly by working closely with ST-Ericsson engineering and the maturity of the solution.”
In addition to the U8500, the Ontim WP8500 tablet also leverages the ST-Ericsson CG2900 and CW1100 connectivity solutions.
The seven-inch Ontim WP8500 will launch with Android 4.0 (Ice Cream Sandwich). The Ontim WP8500 tablet is expected to be available in March.
http://www.advancedsubstratenews.com/2012/03/important-news-comes-out-of-recent-fd-soi-workshop/
http://semimd.com/blog/2012/03/12/st-ericsson-adopts-fd-soi-for-mobile-products/
Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012
Update: Nvidia Tegra 3 under strong pressure from S4 Pro, say Taiwan makers [DIGITIMES, Dec 7, 2012]
Snapdragon S4 Pro series processors developed by Qualcomm have brought increasing competitive pressure on Nvidia’s Tegra 3 because of its superior overall performance-cost ratio, according to Taiwan-based handset supply chain makers.
Although Nvidia successfully landed orders for Google’s Nexus 7 and Microsoft’s Surface RT in 2012, with Microsoft reportedly planning to adopt Qualcomm’s platform for its next-generation Surface RT, while Tegra-based smartphones have only had average sales performance, Nvidia may find it difficult to continue achieving strong growth in 2013 like in 2012.
In 2012, Nvidia received Tegra orders for smartphones including the HTC One X, LG Electronics Optimus 4X H, ZTE Era, K-Touch Treasure V8 and Fujitsu’s devices.
Qualcomm is expected to start fierce competition against MediaTek and China-based handset chipmakers in China’s mid-range to entry-level smartphone market in the first quarter of 2013, challenging Nvidia’s plans of releasing a solution for CNY1,000 smartphones (US$160), while Qualcomm’s aggressiveness over striving orders from tablet players with its reference design, which is set to release in the first half of 2013, also places strong pressure on Nvidia, the sources noted.
With the new Snapdragon S4 class additions announced three days ago we can make the conclusion that:
– Snapdragon Cortex-A5 based S4 Play smartphones will get quadcore capability only in the first quarter of 2013, so the current S1 and further dual core S4 Play smartphones are to compete till the end of the year.
– Snapdragon Krait-based S4 Plus smartphones will have mid-range LTE (in so called World Mode form) “high-volume“ versions only in the first quarter of 2013, so the current S4 Plus smartphones and similar upcoming ones are to compete till the end of the year.
– No decision was taken for the Cortex-A5 based S4 Play TD-SCDMA smartphone market thus letting Spreadtrum and its competitors to capture the corresponding China Mobile entry market even more.
What does it mean?
For the last, Spreadtrum et al observation it means that Qualcomm cannot do anything yet but stand still as according to my Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 16, 2012] post (here on this blog) the entry level TD-SCDMA smartphone market is moving from sub $150 to sub $100 in the H2 2012.
For the other two observations we should first understand what has been delivered so far with Cortex-A5 and Krait based SoCs by the smartphone vendors.
The current Cortex-A5 based Snapdragon S1 UMTS and Krait based S4 Plus UMTS and World Mode SoCs from Qualcomm were adopted by global brands so far as follows:
![]()
Source: smartphones in PDAdb.net counted for corresponding SoCs as of Sept 28, 2012
Smartphones based on the new Cortex-A5 SoCs detailed above were introduced
as shown on the chart below:
while the introduction of the new Krait-based smartphones is shown on the above chart
and it was for the UMTS & World mode S4 class Plus tier SoCs detailed below as follows
(i.e. the CDMA/UMTS S4 class Plus tier SoCs were not reflected in the above chart): ![]()
So there were no Adreno 305 based S4 class Plus tier smartphones introduced to the market yet except a single one from HTC for November timeframe, actually with Windows Phone 8. This single fact means, however, that in October and November more such smartphones could be introduced as the HTC case shows the Adreno 305 related SoCs availability for Q4 2012. So powerful by today’s market standards yet sold at mass market prices MSM8x27 based Windows Phone 8 and Android smartphones could be available on the market from November at the latest.
Similarly we can expect mid-tier WP8 and Android smartphones based on MSM8x30 SoCs to become available in October or November at prices which are between the latest premium smartphones like Samsung Galaxy S III or HTC One XL, and the new mass market yet “powerful” ones introduced at the same time. As you could see via the number of new premium models introduced so far (not less than 43 if you will add up the numbers attached to each type of new premium SoCs in the table above), the new premium category is well established already both in price and functionality.
Now the global brands could safely establish the new “mid-range” and “mass-market yet powerful” segments of the smartphone market with Qualcomm capable of delivering the new Krait and UMTS—CDMA/UMTS—World Mode technologies in greater volumes than before. With the decision of postponing the availability of the new higher end LTE (World Mode) mid-range category to the Q1 2013 Qualcomm and its global brand partners are in fact letting the market to sort out in November-December the acceptable pricing below whatever MSM8930 could bring in addition to that in Q1 2013.
Somewhat more interesting and remarkable is the case of entry level smartphones which is covered in Qualcomm’s new segmentation strategy by the S1 class Play tier (see the table above). With the decision of leaving the active formation of the new entry-level segment to competitors like MediaTek and Spreadtrum till the end of the year Qualcomm shows not only the company’s unpreparedness to compete fully in TD-SCDMA market (as was already indicated in the beginning of this post), but also a more general unpreparedness to compete with a broader China based phenomenon currently most visible via MediaTek as it was shown in my earlier:
Core post: Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, 2012]. Quoting from that:
… MediaTek 28 nanometer quad-core A7 smartphone chip MTK6588 launch time is expected to advance to the fourth quarter of this year from the first quarter of next year! Because the price is very competitive, only 18 to 20 dollars, not only quadcore smartphone prices in mainland China will immediately fell to less than 150 dollars following that, the company will also have the opportunity to break into [the market of ] first-tier [i.e. global brand] manufacturers such as Samsung. …
Mediatek’s biggest “backer” [in terms of stock market performance] is expected to be the launch of MT6588 (quad-core A7 [with] TD-SCDMA/WCDMA) and MT6599 (8 core of the ARM [with] LTE/TD-SCDMA/WCDMA) smartphone chips in 4th quarter [of this year] and in the next year, respectively.
… we will see in the near future more dual-core 1.7Ghz Krait-based MSM8960A [on one hand], and MSM8974 [on the other], which is same but with quad-core, rather than next to the launch of 8225Q. …
… the fastest possible production of MediaTek quad-core mobile processor chip MTK6588 will start in October this year a small amount, quantity should not be a lot, may be available only to large client proofing purposes. Rumored MediaTek MTK6588 manufacturing cost is even less than dual-core MTK6577. …
MT6588 has a 4-core CPU [Cortex-A7 (!), see on the second slide below] clocked at 1GHz [1.XGHz rather, see the included slides below], supports dual-channel at maximum 1066Mbps, has an integrated multimode modem for WCDMA [+ it is delivering HSPA+ WCDMA performance (!) vs just HSPA with MT6577/75, see the first slide below] and TD (!), that is it can support both Unicom [latest upgrade to HSPA+ service, see the news in the original post materials much below] and China Mobile 3G network, supports an up to 13 MP camera and 1080P video playback. It finally has a GPU upgrade with SGX544, doubles the resolution to 1280×800 HD level, and has 32KB L1 cache and 1MB L2 secondary cache.
Along the MT6588 there is a 28nm dual-core version, MT6583 on the MediaTek 2012 product roadmap. From the chipset parameters it is evident that MT6583 is a scaled down version of MT6588. It has 2 cores less, the camera support is 8MP, the video decoder is of 720P level, and the resolution is down to 854×480.
It is understood that MT6588 and MT6583 will be in production in the first quarter of 2013, early next year the fastest.
Qualcomm’s problems are already immense as follows from another core post of mine stating not less than The low priced, Android based smartphones of China will change the global market [Sept 10-17, 2012], from I will just include this quote:
The best smartphone based on the MediaTek MT6577 both technically and in terms of price is the MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012], which is also the best example of the low priced, Android based smartphones of China will change the global market.
This SoC competitor is also “deadly serious” as MediaTek plans for quad-core chips in budget smartphones by early 2013 [Engadget from China Times (translated) sources, Sept 26, 2012].
Considering also the fact that Spreadtrum’s TD-SCDMA effort will meantime drive the entry level TD-SCDMA smartphone market from sub $150 to sub $100 level in the H2 2012 Qualcomm has to completely redefine its original plans for the upcoming S1 class Play tier by Q1 2013. Especially because its crucial global brand partners are embracing the new Chinese phenomenon as evidenced by the quite new Huawei Ascend G306T (Huawei T8808D) [Sept 14, 2012] example currently sold in China for $183 (Yuan 1,148). Note that here is IPS screen etc. so this is higher than the very entry level.
Note as well that Qualcomm is heavily restricted by the shortage of 28nm foundry capacity which will be lifted only by the end of the year as described in my earlier:
Core post: Qualcomm’s critical reliance on supply constrained 28nm foundry capacity [July 27, 2012]
So for Q1 2013 the company will have plenty of room for effective actions in the competitive space quite unlike this time. It will be interesting to see what happens next!
Related announcements and videos by Qualcomm:
Before the new announcement Qualcomm issued the following “image” video:
How Snapdragon processors stack up against the competition [QUALCOMMVlog YouTube channel, Sept 20, 2012]
Qualcomm Announces New Snapdragon S4 Play MSM8x25Q Processors with Quad-Core CPUs and Reference Design Counterpart for High-Volume Smartphones [Qualcomm press release, Sept 27, 2012]
— Snapdragon S4 Plus MSM8x30 Platform to Support LTE -TDD/TD-SCDMA and All Three China Operators
BEIJING – September 27, 2012 – Qualcomm Incorporated (NASDAQ: QCOM) today announced the addition of two new Snapdragon™ S4 mobile processors: the MSM8225Q and MSM8625Q. Both are members of the Snapdragon S4 Play processor tier, optimized specifically for a broad range of smartphone users seeking faster applications and better user experiences. Snapdragon S4 Play processors will now offer OEMs both dual-core and quad-core CPUs and performance for entry-level smartphones, with the more advanced version featuring higher bus bandwidth, larger screen resolution support, HD video and enhanced user experiences. Both processors will be ready for customer sampling by end of 2012 and are expected to be shipping in commercial devices in the first quarter of 2013.
The MSM8225Q and MSM8625Q processors incorporate quad-core CPUs and are the upgraded software compatible variants of the highly successful Snapdragon S4 Play MSM8225 and MSM8625 processors, which both feature dual-core CPUs and dual SIM support. The quad-core variants will support LPDDR2 memory, increasing the bus bandwidth for improved features such as 720p display and 720p video encode and decode. Snapdragon S4 Play MSM8625Q features Qualcomm’s integrated multimode UMTS/CDMA modem, and the MSM8225Q has an integrated UMTS modem. Both processors enable Wi-Fi, Bluetooth 4.0 and FM connectivity using the Qualcomm Atheros AR6005 and WCN2243 chips.
In addition, Qualcomm also announced a single platform, the Snapdragon S4 Plus MSM8930, that supports all China operators with UMTS, CDMA and TD-SCDMA. Furthermore, this single platform will support LTE -TDD and TD-SCDMA, targeting mid-tier smartphones for use in China. Announced in February 2011, this processor features dual-core CPUs and as the world’s first single-chip solution with an integrated LTE modem, it is designed to take LTE to high-volume smartphones. Snapdragon S4 Plus MSM8930 with LTE-TDD and TD-SCDMA support will be ready for customer sampling by the end of 2012 and is expected to be shipping in commercial devices by the first quarter of 2013.
Qualcomm will also be releasing Qualcomm Reference Design (QRD) versions of all three processors. The QRD program includes comprehensive handset development platforms and an ecosystem program providing access to third-party providers of tested and verified hardware and software components so customers can rapidly deliver differentiated smartphones to budget conscious consumers. The Wi-Fi, Bluetooth and FM connectivity technologies have been pre-validated and tested with the QRD platform to provide reduced time-to-market. There have been more than 50 public QRD-based product launches to date in collaboration with more than 40 OEMs, and there are 100 designs in progress, including QRD-based smartphones enabled by these new Snapdragon S4 Play and Plus processors, which are also expected to be available by the first quarter of 2013.
“Our broad portfolio of Snapdragon S4 mobile processors delivers the optimal balance of features and performance for the high-volume smartphone segment,” said Cristiano Amon, senior vice president and co-president of mobile and computing products. “By offering both dual-core and quad-core CPU versions of the Snapdragon S4 Play processor, we are providing our OEM and operating partners a competitive and differentiated platform.”
The new Snapdragon S4 Play and Plus processors are designed specifically for high-volume smartphones, and they provide device manufacturers the ability to migrate their existing Snapdragon S1-based designs to S4 dual- and quad-core CPU-based designs. This capability is particularly useful for device manufacturers looking to efficiently expand their smartphone product lines with more advanced 3G/LTE smartphone products.
This announcement coincided with a new Graphics Benchmarking [QUALCOMMVlog YouTube channel, Sept 26, 2012] published for Qualcomm’s highest Adreno 320 GPU which is also in the MSM8960 SoC of the Pro tier of the S4 class for which no smartphones were introduced yet (probably in Q1 2013 we will see them):
Along with the first “image” video the company also issued another “giving assurance” type video: Vellamo™ Mobile Benchmark Suite: Setting new standards for system-level mobile benchmarking [QUALCOMMVlog YouTube channel, Sept 20, 2012]
Here is worth to remind you about my last year’s post that Qualcomm is very close to getting the HTML5 web apps performance and feature set to rival that of native OS apps [Oct 11, 2011]. Reading that one will understand this whole Velamo effort from both technical and marketing point of view.
Now the latest Qualcomm video about the envisaged market segmentation of its offerings:
Snapdragon Overview [QUALCOMMVlog YouTube channel, Aug 30, 2012]
Qualcomm Launches Tiers for Snapdragon S4 platform [Qualcomm’s OnQ blog, June 6, 2012]
Today, Qualcomm launched distinct tiers for its Snapdragon processor platform, starting with the S4 series. The Snapdragon S4 portfolio of processors now includes four distinct tiers – Prime, Pro, Plus and Play—that will better explain the capabilities of the many chipsets within the S4 class, as well future Snapdragon processors.
You probably became acquainted with the Snapdragon processor brand through smartphones and tablets, but the road ahead for these powerful processors will scale beyond such devices. With the launch of the highly-capable Snapdragon S4, our processors are now destined to appear in new platforms like Windows 8 PCs, SmartTVs and set top boxes. The number of device form factors that can potentially benefit from Snapdragon processors’ balance of power and battery efficiency is endless. Our new system of tiers should make it easier for Qualcomm’s customers and consumers to identify the right processor and its features.
Below is a description of each tier:
Snapdragon S4 Prime designed to bring high performance applications, web browsing and connectivity to TVs and set top boxes. Processors in the S4 Prime tier include: MPQ8064.
Snapdragon S4 Pro designed to bring computing-class processors to PCs, tablets and high-end smartphones. Processors in the S4 Pro tier include: APQ8064 and MSM8960T.
Snapdragon S4 Plus covers a broad range of powerful smartphone and tabletprocessors. Processors in the S4 Plus tier include: MSM8960, APQ8060A, MSM8660A, MSM8260A, APQ8030, MSM8930, MSM8630, MSM8230, MSM8627, and MSM8227.
Snapdragon S4 Play consists of processors for high-volume smartphones. Processors in the S4 Play tier include: MSM8625 and MSM8225.
When you look at the broad range of things that Snapdragon S4 processors can do, you’re more likely than ever to be using one.
Qualcomm Brings Snapdragon S4 Processors to High Volume Smartphones and Expands Qualcomm Reference Design Development Platform and Ecosystem Program [Qualcomm press release, Dec 8, 2011]
Addition of Two New Snapdragon S4 Mobile Processors Compatible with QRD Development Platforms Brings Dual-Core Processing and Integrated 3G Connectivity to High Volume Smartphones
SAN DIEGO – December 08, 2011 – Qualcomm Incorporated (NASDAQ: QCOM) today announced two additions to its Snapdragon® S4 class of mobile processors: the MSM8625 and the MSM8225 chipsets. Both chipsets provide dual core CPUs operating up to 1 GHz, Qualcomm’s Adreno® 203 GPU and an integrated 3G modem. The MSM8625 and MSM8225 chipsets are designed to be hardware and software compatible with the MSM7x27A and MSM7x25A family of chipsets, giving device manufacturers the ability to seamlessly migrate their existing Snapdragon S1-based designs to S4 dual core-based designs. This capability is particularly useful for device manufacturers to efficiently expand their smartphone product lines with more advanced and more capable 3G smartphone products.
To further simplify and improve time-to-launch of cost effective 3G solutions for device manufacturers, Qualcomm also announced the third-generation of its Qualcomm Reference Design (QRD) ecosystem program to enable third party device manufacturers to develop differentiated high volume smartphones with lower development costs and faster time to market. The QRD ecosystem program includes a comprehensive set of software and hardware components that allows third party hardware and software vendors to have their products pre-tested and optimized for the QRD development platform. A pre-tested and optimized platform gives device manufacturers a development platform with the hardware components (memory, sensors, touch panels, cameras, displays, RF, etc.) and software applications and features (browsers, map/navigation, mail, music, instant messaging, fonts and languages, etc.) needed for basic smartphone functionality already in place. This allows device manufacturers to focus their engineering resources on developing value-added features that will help make their high-volume smartphone stand out from the competition. The QRD ecosystem program is designed to help device manufacturers developing products for regions whose networks are evolving from 2G to 3G and high volume smartphones are becoming increasingly popular.
The MSM8625 and MSM8225 chipsets will be available on Qualcomm’s third generation QRD development platform in the first half of 2012, in addition to being available as standalone chipsets. QRD development platforms based on both the MSM7x27A and MSM7x25A chipsets are currently available. Qualcomm has shipped over 100 million MSM7225 and MSM7227 chipsets, and smartphones based on these chipsets are operating on multiple carrier networks worldwide.
“Smartphones present a large business opportunity for many of our customers, which is why we have created the QRD ecosystem program to assist them with developing compelling product designs with competitive differentiation,” said Cristiano Amon, senior vice president of product management at Qualcomm. “The program combines all the elements our customers need to get a new smartphone design to launch quickly and cost effectively, from carrier-ready hardware and software to local technical support resources.”
“As Snapdragon processors power many of today’s most popular smartphones, we are working to port a variety of our core applications to the various QRD platforms,” said Chengmin Liu, senior executive vice president of Tencent, China’s largest integrated internet services provider. “This will offer our customers a strong processing solution to power our applications for future smartphone designs.”
Qualcomm Unveils New Snapdragon Mobile Processors Across All Tiers of Smartphones and Tablets [Qualcomm press release, Nov 16, 2011]
Qualcomm Incorporated (NASDAQ: QCOM) announced today the expansion of its Snapdragon S4 class of next-generation mobile processors and the enhancement of its Snapdragon S1 solutions for entry-level smartphones.
The addition of new Snapdragon S4 processors, which are aimed at lowering design, engineering and inventory costs while bringing leading-edge 3G and 4G Internet connection speeds, will allow OEMs to introduce S4-based devices with next-generation mobile architecture throughout their respective device roadmaps—from basic smartphones to high-end smartphones and tablets. The enhanced S4 processors are also optimized for use with a suite of software solutions available from Qualcomm that help enable OEMs to deliver industry-leading feature sets for multimedia, connectivity, camera, display, security, power management, browsing and natural user interface design.
The Krait CPU is the next generation of Qualcomm’s micro architecture and is purpose-built from the ground up for significant mobile performance and power management advantages leading to enhanced user experience and better battery life. The Krait CPU is an essential part of the Snapdragon S4 class of processors. Today, Qualcomm announced several new S4 chipsets, including the MSM8660A, MSM8260A, MSM8630, MSM8230, MSM8627,MSM8227, APQ8060A and APQ8030. These are additional chipsets to the previously announced MSM8960, MSM8930 and APQ8064. Snapdragon S4 MSM processors include Qualcomm’s leading-edge wireless modem technologies, including EV-DO, HSPA+, TD-SCDMA, LTE FDD, LTE TDD andWi-Fi® standards. Devices based on Snapdragon S4 processors are expected to appear in early 2012.
The Snapdragon S1 product line is driving smartphone growth in all regions, and it offers a significant opportunity for market expansion and migration to 3G. To further this trend, Qualcomm is also announcing an upgrade to four of its existing Snapdragon S1 mobile processors. The MSM7225A, MSM7625A, MSM7227A and MSM7627A have been upgraded to deliver better performance and will enable new mobile experiences for entry-level smartphone users, particularly those transitioning from 2G to 3G.
Qualcomm Announces a Bunch of Krait Based Snapdragon S4 SoCs [Anandtech, Nov 16, 2011]
…
If you want an 8960 without integrated LTE, Qualcomm has an SoC for you: the MSM8x60A. The CPU specs are the same as the 8960, just without LTE support.
Below the 8960 is the MSM8930, a dual-core Krait (up to 1.2GHz) offering with only a single LPDDR2 memory channel (up to 1066MHz data rate). The 8930 will actually use a faster GPU than the 8960, the Adreno 305, although it’ll be more memory bandwidth limited. The 8930 will also debut later than the 8960 partially due to its new GPU.
The 8930 features LTE support, but if you want a version without it there’s the new MSM8x30. Similarly, if you want a version without an integrated baseband altogether there’s the APQ8030. The ISP in the xx30 series supports 1080p video decode and up to a 13.5MP camera (down from 20MP in the xx60 SoCs).
There’s an even even more affordable S4 in the lineup: the MSM8x27. Here you get two Krait cores running at up to 1GHz, a single channel LPDDR2 interface (800MHz max data rate). Video decode is limited to 720p in the 8×27.
[* the numbering change is: MSM8270 –> MSM8x60A]…
MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 internationally (via LightTake)
This is the most competitive offering from the wave of Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 coming early 2013 [June 27, July 27, Sept 11, 2012] and now is the key manifestation of a much broader and very significant trend of The low priced, Android based smartphones of China will change the global market [Sept 10-17, 2012]. The details are therefore worth to examine:
(Pre-order) JiaYu-G3 4.5″ MTK6577 Dual-core 1GHz Dual SIM Android4.0 1GB+4GB IPS(1280*720) Screen 3G WIFI Smartphone – Black [LightTake, Sept 9, 2012]
[availability for shipment on eBay from Sept 12, LightTake press release on availability]
by Cell Phones – Android OS phone
(1 customer Discussion)
Our Price: $183.32
…
JiaYu-G3 Basic Information:
Model JY-G3 Network Frequency 2G:GSM850/900/1800/1900MHZ
3G:WCDMA850/900/1900/2100MHzSIM Card Dual Sim Cards Style Bar Phone Color Black
JiaYu-G3 Hot Spots:
OS Android 4.0.3 CPU MediaTek MTK 6577 1GHz
Cortex-A9 Dual-coreRAM 1GB ROM 4GB Card Extend Support TF Card 64GB MAX (Not included) Screen 4.5inch Capacitive Touch Screen,
IPS Resolution:1280*720G-Sensor Support More Information Flashlight,Maps,Latitude,Gallery,
Navigation,Play Store,Gmail,
Wireless Keyboard
JiaYu-G3 Features:
GPS Built in GPS Wireless Transmission WiFi/ Bluetooth 2.0 Bluetooth Yes Photo Format JEPG Camera Dual Cameras, Front:2.0 MP,
Rear:8.0 MP, with flashlightsJiaYu-G3 General:
Media Player MP3 & MP4 player
(support MP4/3GP format)Sound Recorder FM Radio Earphone Interface 3.5 mm standard audio output jack Tools Calendar,Calculator,Alarm,World Clock Package:
Product Size 135*65*10.8mm Weight(w/box) 500.0g Battery Lithium Batteries:2750mAh Standard Accessories 1*Batteries,1*Charger adapter(US plug, if you need other contry’s standard plug, please tell us.),
1*USB cable,1*Enlish manual
JiaYu G3 [gfscorner YouTube channel, Sept 5, 2012]
Jiayu G3 720P Video Playing Review [July 30, 2012]
JiaYu G3 Unboxing [Gizchina YouTube channel, Sept 6, 2012]
JiaYu G3 used to smash walnuts MT6577 phone with Gorilla glass [Gizchina YouTube channel, Sept 6, 2012]
Jiayu G3 MTK6577 Dual-Core 4,5″ 720p 1280×720 Test Gorilla Glass [chiribe YouTube channel, Aug 13, 2012]
First announcement on July 9, 2012 as translated by Bing:
Through the efforts of Golden people, Golden G3 Design work has now been completed, entering the testing phase, in order to meet the concerns of her friends, Super G3 configuration information as follows, welcome to continue to focus on supporting good domains! …
Second announcement on September 5, 2012 as translated by Bing:
Golden G3 put on sale the first approach … The so-called registration, meaning that user orders, eligibility for Golden G3 to buy, but do not make immediate payment. Golden while waiting for a cell phone network card duly issued, payment orders and then notifies the user. NET label officially reaches Golden factory, beginning the actual shipping. …
JiaYu G3 Preorders: Did You Get One? [Gizchina.com, Sept 5, 2012]
The JiaYu G3 marks the first time (which I know of) that a Chinese phone has managed to go viral in both China and across the globe and it’s easy to see why with such a great looking design and high specification at a low price of just 899 Yuan ($140 in China).
If you have managed to completely miss the JiaYu G3 for the past few months (is that even possible?) let me quickly fill you in;
The G3 is JiaYu’s all new Androidsmartphone set to replace the JiaYu G2 as JiaYu’s flagship model, but unlike most phone manufacturers, JiaYu have managed to give their top of the range phone all the bells and whistles at an extremely low price without any (notable) corner cutting price lowering measures.
For example the G3 has a 1280 x 720 4.5 inch IPS display which boasts a Gorilla Glass screen to ward of knocks and scratches! This in itself would be worth the $140 price tag, but JiaYu have also loaded the G3 with a dual-core MTK MT6577 CPU, 1GB RAM, 4GB ROM and high quality 8 mega-pixel rear camera!
Even the battery is a great size and should last a good while as it is a 2750mAh unit!
So what are the catches? There has to be at least one! And yes there are!
- The first catch is that the $140 price tag in China IS in fact only for the phone (I know this as my wife is online ordering a G3 for me now as I type), but for just $12 extra you can get the battery, charger, screen protector and protective case!
- Secondly is the fact that although we can order our JiaYu G3 phones today, we don’t actually know when we will be getting them as JiaYu is still waiting on the network licences, but that’s ok as JiaYu aren’t asking for full payment yet (although 3rd party resellers are!)
G3 [JiaYu product page, Aug 20, 2012] as translated by Google
[Yuan 899, i.e. US$142, see the full product page transcription on SlideShare [Sept 12, 2012] ]
CPU The MT6577 1G dual-core Memory RAM1G + ROM4G Screen Size 4.5-inch Screen material IPS Resolution 720 × 1280 Touch screen Second-generation multi-touch with Corning Gorilla Glass Camera 2,000,000 8,000,000 physical pixel back-illuminated CMOS AF Operating system Android 4.0.4 Battery capacity 2750 mA Sensor Light, distance, gravity, magnetic sensor, gyro External storage Support maximum 64G expansion card Network GSM \ WCDMA dual network dual standby WCDMA frequency 2100MHz GSM frequencies 850/900/1800/1900MHz Body parameters Of 135x65x10.8 mm weight 154 g Factory standard A mobile phone, battery, charger, data cable, manual, warranty card
?Good domain / Golden? [Baidu encyclopedia, Dec 20, 2011] as translated by Google/Bing:
?Good domain / Golden? from Shenzhen City, Guangdong Province (now moved to Baoji City, Shaanxi Province) the ?good domain / Golden? Yutong Electronic Science and Technology Co., Ltd. produces smartphones, the company was founded in April 2009, the headquarters is located in Baoji City. The company has a strong R & D capability. Always carry out the marketing strategy of “quality affordable” Android smartphone to create a leading level in the domestic market. Has launched two smart models the good domain G1 , best domain G2 . The upcoming good domain G3 ?good domain / Golden? G series phones using the Android 4.0 operating system, to configure powerful but affordable, so the company is known as a “smartphone civilians practitioner”.
Chinese name: ?Good domain / Golden?
Foreign name: JIAYU [JiaYu]
Company Name: The ?good domain / Golden? Yutong Electronic Technology Co., Ltd.
Chairman: Zhang Guojun
Corporate Headquarters: Baoji City
Products: Jia domain G1, good domain G2
Company Profile [JiaYu website page, July 9, 2009] as translated by Bing:
Shenzhen Golden Yutong electronic technology limited company was established in April 2009, is a professional dedicated to mobile communication product research and manufacturing, sales and service in one of the high-tech enterprises. Since its establishment the company has been adhere to people-oriented policy, talent is the largest corporate wealth is fundamental to the development of enterprises. Company has a staff of more than 800 people, including developers, more than 30 people, engineers and technicians more than 40 people. And has been cultivating and absorbing talents. Now company to design for mobile communication terminals, Terminal product research and development as well as sales and service-oriented, continuously enrich their research and development, in the context of talent, we have established the domestic first-class research and development team. Employees of one mind, adhere to the quality is life, for consumers of all staff to provide the best quality products for the mission, to create first-class products.Companies now have 10 complete product lines, two laboratories, a variety of advanced testing equipment, equipment! Company is willing to work with customers at home and abroad hand in hand, create brilliant!
Reception
Factory
Workshop II
Assembling workshop
Assembling Workshop II
Class 100,000 Cleanroom SMT
Silk steel net detection
Silk screen printing machine
Plant and equipment
The low priced, Android based smartphones of China will change the global market
During the 12 months or so China took over the overall leading market role for smartphones from the key markets considered to be in the lead: US, Australia, Brazil, Great Britain (GB), Germany, France, Italy and Spain.
An even more dramatic change was that while on the old, combined lead market of the above countries high/moderate margin products were the dominating ones, on the new lead market of China average retail prices went down in the second quarter of 2012 to 1560 yuan (i.e. US$246) for the #1 Android with a whopping 82.8% market share, and to 1320 yuan (i.e. US$208) for the #2 Symbian now having only 6% share of the market.
It is notable as well that in China Apple had only a 6% market share vs. 23.7% in the combined old lead markets. According to a recent Reuters video report from Hong Kong we are witnessing (you can also watch this report in this post, as embedded well below in the following elaboration of details):
… commoditization of smartphones … hardware specifications for the handsets have already peaked…
A race to the bottom therefore will present a major challenge for Apple and Samsung who put together have dominated the industry in the last couple of years. If the China trends spread globally the shift to cheaper handsets will mean tighter margins and slower growth for this industry powerhouses and new opportunities for little known upstarts like Xiaomi.
Given my previous trend tracking posts the change will even be more dramatic as:
- The best smartphone based on the MediaTek MT6577 both technically and in terms of price is the MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012], which is also the best example of the low priced, Android based smartphones of China will change the global market.
- – Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 16, 2012]
– Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 comingearly 2013in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
– Smartphone-like Asha Touch from Nokia: targeting the next billion users with superior UX created for ultra low-cost and full touch S40 devices [July 20 – Aug 12, 2012]
– MediaTek’s ‘smart-feature phone’ effort with likely Nokia tie-up[Aug 15-31, 2012] - Update: China to ship 300 mil. smartphones in ’13: MediaTek head [The China Post, Sept 26, 2012]: … overall shipments in China may reach 200 million in 2012. …
- Update: China market: Dual-core CPUs, 4-inch displays become standards for entry-level smartphones [DIGITIMES, Sept 17, 2012]:
Local brands in China have made upgrades to the specifications of their entry-level smartphones for the CNY1,000-1,500 (US$158-237) segment making dual-core 1GHz processors and 4-inch displays the industry standards, according to industry sources.
Prices of the previous mainstream models with single-core CPUs and displays below 4-inch sizes for the CNY1,000 segment in the first half of 2012 are now expected to drop to CNY500-800, the sources added.
China Unicom has led the purchase of the upgraded dual-core, 4-inch display smartphones recently, and its suppliers are all China-based vendors including Huawei Technologies, ZTE, Lenovo, Coolpad, TCL, Hisense, K-Touch and Wanlida, the sources revealed, adding that those makers will source chipset solutions from Qualcomm or MediaTek.
First-tier international players did not participate in China Unicom’s procurement on concerns of pricing and hardware specifications, the source asserted.
However, the pace of hardware upgrading may start slowing down as telecom companies in China are mulling reducing their subsidies to smartphone subscribers, while smartphone makers are also trying to maintain their profit margins, commented the sources.
The next round of competition will shift from hardware to software including product design, user’s interface and also smart audio recognition, the sources noted.
Neither Apple nor Samsung reacted to these challenges yet. Nokia was also playing safe with its recent announcement:
– Unique differentiators of Nokia Lumia 920/820 innovated for high-volume superphone markets of North America, Europe and elsewhere [Sept 6, 2012]
We may expect a fundamental reorganisation of the market in the next two quarters.
Meanwhile read through the details included below and make your own, hopefully more fine-tuned conclusions and predictions:
See: Kantar: Windows Phone has overtaken RIM Market Share in USA, “Key 8 Countries”
[WMPoweruser, Sept 3, 2012]
Note that in terms of mobile data traffic the market share is quite different. For North America (U.S. and Canada) Chitika Insights, the independent research arm of online ad network Chitika, released the following web usage market share report [Sept 5, 2012]:
Remark: iPads and other tablets are included here as well!
Relative to all that China is a quite different story:
3G phones months shipments reach 21.64 million, domestic mobile share over 70% – 3G手机月出货量达2164万部 国产手机份额超七成 [Sohu IT – 搜狐IT, Sept 10, 2012]
According to data published by the Telecommunications Research Institute of the Ministry of Industry and Information Technology …
根据工业和信息化部电信研究院公布的数据 …[the data in the translated Chinese text I’ve compiled into the below table:]
China sees soaring smartphone market in Q2 [Xinhua, Sept 3, 2012]
Beijing: China’s smartphone market saw its sales volume soar to 38.19 million units in the second quarter, according to a report released Monday by market researcher Analysys International.
The figure represented a 22.5-per cent increase compared with that of the previous quarter and a sharp rise of 127.1 per cent over the corresponding period in 2011, said the report.
Nearly 67 million mobile phones were sold in China in the second quarter, the report said, representing a 1-per cent decrease from the previous quarter and a 2-per cent decrease from the corresponding period in 2011.
Stellar growth sees China take 27% of global smart phone shipments, powered by domestic vendors [Canalys press release, Aug 2, 2012] – Android is the clear platform of choice, accounting for 81% of Chinese shipments
Shanghai, Palo Alto, Singapore and Reading – Canalys published its final Q2 2012 country-level shipment estimates to clients yesterday. Results show that China saw phenomenal growth of 199% year-on-year and 32% over the previous quarter. In total, more than 42 million smart phones were shipped into the channel in China in Q2 2012, representing the second consecutive quarter of record breaking volumes in a single country market. China accounted for 27% of the 158 million global smart phone shipments, compared to 16% for the United States.
Notably, growth in China was heavily driven by domestic vendors, while international vendors struggled to keep pace.
While Samsung maintained its overall leadership position in China with a 17% market share, this reduced sequentially as volumes were flat and as several local vendors closed the gap. ZTE, Lenovo and Huawei were the second-, third- and fourth-placed vendors, ahead of Apple, making up a third of the market. They achieved growth of 171%, 2,665% and 252% year-on-year respectively. Collectively, domestic Chinese vendors shipped 25.6 million units, representing a growth of 518% and 60% of the market. By comparison, international vendors grew by a more modest 67% to 16.7 million units. Apple fell to fifth place in China. While its shipments were up 102% year-on-year, they were down 37% compared to Q1 2012.
‘The rise of the domestic tier-one brands has been aided by a number of factors. Their reactiveness to market demands and deep understanding of local consumer behavior and preferences have been key in helping them surpass international peers in the fast-evolving Chinese market. Local tier-one vendors have worked hard in recent quarters to greatly improve their brand resonance among consumers and to expand and enhance their relationships and influence within operators,’ said Canalys Research Director for China, Nicole Peng. ‘But the tier-two vendors — the likes of Oppo, K-Touch and Gionee — have also stamped their mark, boosting smart phone shipments into tier-three and tier-four cities, predominantly through the open channels. As feature phone vendors, they already have established partnerships and strong brand awareness. These domestic vendors are making significant progress transitioning their portfolios and customer bases to be more focused on smart phones.’
Nokia and Motorola both lost significant ground in China, with Nokia’s volumes down 47% on Q2 2011. ‘Among the international vendors, only HTC managed an outstanding performance in mainland China. Its shipments grew 389% year-on-year to reach 1.8 million units for the quarter,’ said Jessica Kwee, Canalys Research Analyst. ‘Its success this quarter is heavily based on the strong performance of Desire V series devices, designed with the local China market in mind, underscoring the importance of tailoring propositions to local consumer preferences.’
Android has become a major growth driver in China, running on 81% of the smart phones shipped in China in Q2 2012.
On a global basis, Android continued to grow in significance, surpassing 100 million quarterly smart phone shipments for the first time and reaching two-thirds share of the market. ‘Growth in Android volumes of 110% far outpaced growth in the overall market of 47% year-on-year, heavily driven by Samsung, which saw Android volumes of over 45 million, contributed to by a full and broad portfolio of products, from its high-end flagship Galaxy S III down to its aggressively priced Galaxy Y and Galaxy Mini. Its sponsorship of the London Olympics and subsequent product placements are sure to attract new customers to ensure that Q3 delivers a strong performance,’ commented Pete Cunningham, Canalys Principal Analyst.
Samsung retained its gold medal position in the global smart phone market with a 31% share, followed by Apple and Nokia once again. Huawei and ZTE were unable to push in on the global top five with shipments of their own branded devices. HTC moved up to fourth place, though, just ahead of RIM, which shipped 8.5 million units in the calendar quarter.
Analyst contacts
To speak with any analyst quoted in this release, please contact the appropriate Canalys office: Nicole Peng, Jessica Kwee (Canalys APAC), Pete Cunningham (Canalys EMEA). Alternatively, you can speak with other members of Canalys’ global team of mobile analysts: Chris Jones (Canalys Americas), Rachel Lashford (Canalys APAC), Tim Shepherd (Canalys EMEA).
About Canalys
Canalys is an independent analyst firm that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. Our customer-driven analysis and consulting services empower businesses to make informed decisions and generate sales. We stake our reputation on the quality of our data, our innovative use of technology, and our high level of customer service.
Smart phone and pad forecasts show varying OS fortunes [Canalys press release, Sept 10, 2012] – China and Android influence smart phone landscape, the US and Apple dominate pads
Shanghai, Palo Alto, Singapore and Reading – The latest product announcements by leading smart phone and pad vendors will help drive consumer demand to new heights, according to Canalys. It forecasts that in 2016, global annual smart phone shipments will be around 1.2 billion units, meaning a CAGR (Compound Annual Growth Rate) of 19.5%. It predicts pad shipments in the same year will hit 207 million – a CAGR of 26.8%.
Apple’s latest unveiling is attracting extraordinary interest and competitors have also made several major announcements in the past week, including Windows 8 devices from Nokia and Samsung; new Android smart phones from Sony, Motorola and Samsung; and Amazon’s enhanced Kindle Fire pads. With these big vendors attracting the headlines, Canalys has issued a timely reminder that the trends across pads and smart phones in various countries will be markedly different.
In smart phones, Canalys expects Asia Pacific to remain the largest region by volume, with annual shipments reaching 594 million by 2016. China will account for almost half of all shipments in the region and nearly a quarter of the world’s smart phones in 2016. This equates to only 10 million less than is forecast to ship in the whole of the Americas in that year.
Canalys managing director for Mobile and APAC, Rachel Lashford, said, ‘The latest, in-depth research for our dedicated Smart Phone Analysis China service reveals there will be a substantial increase in the number of first-time smart phone users in China over the next 12 months, while feature phone shipments will continue to decline. Smart phone sales will move beyond tier-one and tier-two cities.’
China’s domestic feature phone vendors are rapidly moving their businesses to smart phones, supported by low-cost solutions from chipset providers, such as MediaTek, Spreadtrum and Qualcomm’s QRD.
‘We anticipate strong demand from local Chinese vendors selling in both operator and open channels,’ said Nicole Peng, Canalys Research Director for China. ‘Chipset vendors are reporting growing momentum in 2.5G (EDGE) smart phone solutions. For less developed areas where 3G coverage is limited, 2.5G smart phones have advantages in cost and battery life. They are becoming popular with consumers, especially where prices are already close to those of feature phones (around RMB500, US$78). The tier-three and tier-four cities are feature phone vendors’ traditional strongholds. Local vendors will use their long-standing relationships with open channels and their established infrastructure to distribute smart phones, with or without operator subsidies, over the next few years.’
In terms of percentage growth, Canalys expects Latin America to move fastest, with a CAGR to 2016 of 27.3%. It forecasts good double-digit growth in all countries, but Brazil and Mexico will account for more than half of all shipments in the region.
Globally, Canalys expects Android to remain dominant, with 57% of the smart phones shipped in 2016 running the OS (up from 49% in 2011). It expects Apple’s share of this much larger market to remain similar to today, at around 18%. Microsoft is expected to make inroads over the coming years.
In the pad market, however, the OS picture will be quite different. Canalys expects Apple to take a little under half of the market in 2016. The plethora of Windows 8 pads that will be introduced over the next few years are predicted to bring Microsoft’s share to around 17%. Competitively priced Android pads, such as Google’s Nexus 7 and Amazon’s Kindle Fire models will have an impact in terms of volumes, but Android’s share is forecast to remain relatively stable at 35%, unless vendors make radical improvements to the overall user experience. In contrast to smart phone market trends, the US is expected to dominate pad shipments, with the volume more than doubling to 88 million units in 2016. China is expected to be the second largest country market, with shipments of around 20 million.
‘Pads are the fastest growing consumer electronics products in history and are forecast to represent 29% of total PC shipments in 2016. But the market remains dominated by a single vendor. Other PC and smart phone vendors are currently finding it hard to weaken Apple’s position,’ said Canalys Analyst Tim Coulling. ‘The only product that most would consider a big hit is the Kindle Fire, brought to market by Amazon – an Internet retailer. Tight integration of hardware, software and services is a prerequisite for competing in the pad market, even at low price points, and fragmentation among other pad vendors’ offers helps Apple maintain its position.’
Analyst contacts
To speak with any analyst quoted in this release, please contact the appropriate Canalys office: Rachel Lashford, Nicole Peng (Canalys APAC), Tim Coulling (Canalys EMEA). Or contact another member of Canalys’ global analyst team: Chris Jones (Canalys Americas), Jessica Kwee, Pin-Chen Tang (Canalys APAC), Pete Cunningham, Tim Shepherd, Tom Evans (Canalys EMEA).
Analysys data: 2012Q2 China Android Smartphone market 82.8% [Analysys International release, Sept 5, 2012] as translated by Bing:
Easy views network hearing” easy views international: according to EnfoDesk easy views intellectual library industry database recently publishing of 2012 2nd quarter China phone terminal market monitoring report under displayed, 2 quarter, China smart phone terminal (does not containing parallel and cottage machine) market in the, Android Department sales accounted for than from Shang last quarter of 76.7% upgrade to this quarter of 82.8%, net 6.1%. While the Symbian sales percentage has continued to free fall to the ground from the parent 11.8% to 6%. In addition, iOS small callback to 6%.
2012Q2 OS smartphone market penetration in China (not including parallel and cottage)
2 quarter pick-up systems from Smartphone ( encyclopedia of Analysys : smartphones ) [average smartphone] price changes, Android from 1670 [yuan i.e. US$263] last quarter, continuing down to the quarter of 1560 [yuan i.e. US$246]; 1320 [yuan i.e. US$208] of Symbian from last quarter down to 1170 dollars [yuan i.e. US$185] this quarter.
2012Q2 China Android and Symbian Smartphone price
(not including parallel and cottage)Information about the mobile Internet more relevant data, please visit
http://data.eguan.CN/yidonghulianFor more content, please visit http://www.enfodesk.com/SMinisite/maininfo/regapply-cf-17.html
Or call the customer service-4006-515.
Analysys data: 2012Q1 China Android Smartphone market share increased from 76.7% [Analysys International release, June 6, 2012] as translated by Bing:
“Analysys Web video” Analysys: at present, according to EnfoDesk Analysys think-tank on traditional retail markets of mobile phones (of the last quarter of 2012 quarterly monitoring mobile terminal market) data monitor display: Chinese smartphone market, Android system’s market share in handset sales rising 5 consecutive quarters.
Vulnerability analysis:
In the last quarter of 2012 China Mobile end-markets quarterly monitoring data show end of 2012 Q1, carrying Android in the Smartphone market system’s market share in the Smartphone Terminal 76.7%, 10% average quarterly market share gain. At the same time, as the Smartphone market continues to mature, carrying Android system average Smartphone prices are also way down to 1670 [yuan i.e. US$263 from 2300 yuan i.e. US$363 a year earlier].
Combined with traditional mobile phone sales channels under the line status, EnfoDesk Analysys Research think-tank believes that mobile phone sales market share of Android system continue to enhance, benefit from its open source nature attract numerous manufacturers to participate in, and China in the past two years in the Smartphone market and 3G business increment. Through the performance of manufacturers on the market today as well as the impact of EnfoDesk Analysys think tank study says
1. Is now dominated by application of the formation of eco-systems, as well as the Android open source, attracting new industry participants, such as Internet companies to enter product prices are depressed, make the increasingly intense market competition environment, product prices are driven down, threats to traditional enterprise bargaining power in the channel.
2012Q1 China smartphone sales share
2. Fragmentation trends exacerbate the Android system. Traditional manufacturing enterprises to overcome the effects of homogenization of products of intelligent systems, secondary development on the Android system, causes the application to version adjusted accordingly, application developer development costs gradually increased.
Smartphone price quarterly changes of 2011Q1-2012Q1 Android system
3. Sales in this period dominated by domestic brands in the low-end products, intelligent products of these enterprises continue to 3G input costs on the production line. But at the same time, while veteran international brand market share continues to decline, it would shorten the product line, focusing its research and development production 4G products research and development. With the advent of 4G era, will reshuffle the mobile terminal market. (Analysys International)
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2011Q2 China’s massive increase in Android share Symbian tumble
Is sun setting on smartphone profit miracle? [ReutersVideo YouTube channel, Aug 16, 2012]
… in 2 years the low-end has blown up …
China smartphone sales by price tier Q1 – 2010 Q1 – 2012 <1,500 yuan [<US$ 237] 17.7% 60% 1,500-3,000 yuan [US$ 237-473] 51.5% 24% >3,000 yuan [>US$ 473] 30.8% 16% Source: Jefferies Research
Cynthia Meng, China/HK TMT Equity Research, Jefferies Hong Kong:
[00:49] Next year it’s going to be about who is going to provide the best value for my money from a consumer point of view, from a telco point of view, because we think that hardware specifications for the handsets have already peaked. [01:03]Narrator, xxx Gordon in Hong Kong:
In other words the oversized screen and quadcore processors of your precious Samsung [Galaxy] S III will soon be standard and achieved in handsets in China. [01:13]… commoditization of smartphones …
[02:11] A race to the bottom will present a major challenge for Apple and Samsung who put together have dominated the industry in the last couple of years. [02:19] If the China trends spread globally the shift to cheaper handsets will mean tighter margins and slower growth for this industry powerhouses and new opportunities for little known upstarts like Xiaomi. [02:26]
The Chinese View: VIDEO: STUDIO INTERVIEW: CHINA’S SMARTPHONE MARKET [CCTV News – CNTV English, Sept 3, 2012]
iPhone Ranked Seventh in China’s Smartphone Market — Watch Out, ZTE [AllThingsD.com, Aug 24, 2012]
Apple’s iPhone has been gaining a lot of traction in China recently. As Apple CEO Tim Cook said during the company’s third-quarter earnings call, greater China accounted for two-thirds of Apple’s revenue in the Asia-Pacific region during the period.
“In terms of iPhones in general in mainland China, we were incredibly pleased with our results,” Cook said. “We were up over 100 percent, year over year.”
That’s an impressive achievement. But Apple still has a lot of work to do in China before the iPhone claims the same levels of market penetration it enjoys in the U.S. In China, the iPhone has captured about 7.5 percent of the smartphone market, compared to rival Samsung, which has claimed more than 20 percent, according to IHS iSuppli. Despite its popularity in the country, the iPhone is still ranked seventh in the Chinese smartphone market.
Why? Two reasons. First, Apple doesn’t yet offer a truly low-end smartphone that appeals to price-conscious Chinese consumers. (To be clear, China Telecom is offering the iPhone fully subsidized, but it requires subscribers to sign a contract that ties them to a two-year $62 per month plan.) Second, and more importantly, the iPhone doesn’t yet support Time Division Synchronous Code Division Multiple Access (TD-SCDMA), China’s homegrown wireless standard. And until it does, China Mobile, the world’s largest wireless carrier, can’t offer it to its 688 million or so subscribers.
“Among all the international smartphone brands competing in China, Apple is the only one not offering a product that complies with the domestic TD-SCDMA air standard,” IHS iSuppli’s Kevin Wang said in a statement. “For Apple, this is a huge disadvantage, as TD-SCDMA represents the fastest-growing major air standard for smartphones in China, with shipments of compliant phones expected to rise by a factor of 10 from 2011 to 2016.”
In other words, if Apple wants access to the massive addressable market that China Mobile has to offer, it’s going to have to offer a lower-end iPhone variant designed specifically for TD-SCDMA, something it has been loath to do in the past, and hasn’t given any indication that it’s willing to do in the future. As Cook said during Apple’s last earnings call, the company feels that its business is strongest when it focuses on making the best products it can, not the most inexpensive ones.
“I firmly believe that people in the emerging markets want great products, like they do in developed markets,” Cook said. “And so we’re going to stick to our knitting and make the best products. And we think that if we do that, we’ve got a very, very good business ahead of us. So that’s what we are doing.”
Breakingviews: Apple v. Samsung [ReutersVideo YouTube channel, Aug 27, 2012]
Apple Should Take The $199 Chinese Smartphone Seriously [Seeking Alpha, Sept 6, 2012]
At a time when China is set to overtake the U.S. as the world’s largest smartphone market, little-known Chinese firms are prepared to battle it out for market dominance with the maker of the game-changing iPhone, Apple (AAPL). As per the predictions of IDC and Gartner, China’s smartphone shipments could hit 140 million this year, exceeding those in the United States.
There are a number of Chinese brands offering similar capabilities, nominally, as the iPhone at half the price, most of them using a forked version of Google’s (GOOG) Android. The names include ZTE Corp., Lenovo Group, and other small private firms like Xiaomi, Gionee, and Meizu Technology. Even cheaper smartphones are offered by Alibaba Group, Shanda Interactive, and Baidu (BIDU) for fewer than ¥1,000 (~$150 U.S.).
Xiaomi Technology, founded just two years ago, has emerged as a serious potential threat to the likes of Apple and Samsung in smartphone arena. According to its CEO, the company sold more than 3 million phones with revenues close to $1 billion for the first half of 2012. Its latest offering, a successor to its popular MiOne (MI) smartphone, the MI2, costs less than half the price of iPhone 4S, but exceeds its specifications. Xiaomi not only tries to mimic the iPhone’s specifications, but has also been able to charge fans ¥199 (~$31) to attend the Beijing launch of the phone, the same way as Apple followers would pay to see Steve Jobs showcasing new products. The Xiaomi conference was attended by more than 1,000 people, with the proceeds going to charity. The MI2, which is expected to hit the markets in October, will have quad-core Qualcomm (QCOM) S4 Pro SoC, an 8 mega-pixel camera, and a voice-assistant similar to Apple’s Siri, and is priced at ¥1,999 ($310). This is no cheap knock-off, but rather a serious piece of hardware packed with the latest technology.
The fascinating part of Android’s rise here is that Microsoft (MSFT) will likely see more profit from many of these phones than Google will due to the licensing agreements many of them have made to avoid patent issues with Redmond. Reports are spotty, but Microsoft collects anywhere from $5 to $15 per Android license and has deals with at least half of the phones sold. Moreover, it is very possible it makes more money than Google does.
In the coming years it is expected that Apple’s market share may flatten out or even dip, as it has this year, but market share is not Apple’s goal; it has always been about margins — selling a premium product at extremely high margins to those with the resources to not care about the upfront cost. Estimates from IDC place the sub-$200 smartphone at 40% of the shipments, while devices costing more than $700 made up 11% of the market, which is where Apple plays and why it still controls most of the profits generated by the industry. China and India make up 40% of new smartphone activations.
This huge difference in shipments is mainly due to the limited purchasing power of an average Chinese person, which is around ¥800-¥1,500 ($130-$240). By contrast, the iPhone comes with a price tag of around $800, the equivalent of two months of earnings of an urban Chinese person (in an area that has around 670 million people).
According to a report from Gartner, Apple’s market share by volume has been sliding and iOS‘ share of the mobile operating system space is expected to slip to third place by 2016 below Android and Windows Phone. The Gartner report is, however, very controversial as Windows Phone has not proven anything to this point, although Nokia’s (NOK) sales of its Lumia 610 and Asha line of proto-smartphones are keeping its brand alive while it searches for the killer phone. Even in its second-largest market, iPhone sales slipped for the April-June quarter due to inventory adjustments after the huge launch of the iPhone 4S.
Apart from these estimates, Apple also suffers on various fronts in China. The iPhone is backed by China Telecom and China Unicom, but the country’s and the world’s leading telco China Mobile (with about 655 million subscribers) has still not supported it. Apple and China Mobile are still working on the details of China Mobile’s implementation of CDMA, which requires Apple to build a specific phone for its network.
Responding to the competition and the difference between the iPhone and the local offerings, Apple recently slashed the price of the iPhone 3GS below $200. While an entry-level Apple phone is something that the market will absorb, part of Apple’s appeal is the status it confers and a 3GS simply not a strong enough status symbol to drive sales. Mix in that with Chinese preferences for buying from Chinese companies and this market becomes a whole lot harder for Apple to maintain not its sales per se — it can manipulate prices to maintain sales — but its extreme margins. The latest earnings call highlighted this as it sold a lot of lower-end iPads and iPhones in Asia, which pushed its results and future guidance under 40% net margins.
Companies like Lenovo, ZTE, and Huawei are gaining because they are Chinese and are providing good products at reasonable prices. Lenovo, in particular, is pushing its smartphone and PC strategy both up and down the value chain, similar to Samsung’s approach. It is working very well for Lenovo, whose revenues were up 40% in the second quarter when everyone else was complaining of softening business.
Apple’s problems are the standard problems for a company on top of the world; everyone will nibble away at it in various little ways. How it responds to this is key.
The recent lawsuit victory over Samsung and its pressing of the legal attack smacks of a company that is frightened. Why should it fear Samsung? And if it doesn’t, why did it go after Samsung and restrict consumer choice, a clear breach of its branding compact with its fans? Is it trying to push Samsung into Windows 8 Phone’s arms? All of these things point to further margin erosion for Apple and a slowing of its titanic growth without a new market to push into. As things stand now, staking a new position in Apple requires believing none of these issues matter.
It points to Apple becoming a value trap at some point in the future. Not every country, especially China, will grant Apple an injunction against knockoff competition; quite the opposite is true. Many investors are sitting on capital gains so large they can’t sell, and the dividend will pay them well enough to stay in even if the price goes nowhere. But new investors should be very careful in light of the market dynamics.
Microsoft adding staff, R&D in China mobile push [Associated Press, Sept 6, 2012]
BEIJING (AP) — Microsoft Corp. will hire more than 1,000 additional employees in China this year and boost research and development spending by 15 percent as it tries to catch up with Apple and Google in the fast-growing mobile Internet market, executives said Thursday.
The announcement adds to intensifying competition in wireless Internet in China, where nearly 400 million people surf the Web using mobile phones and other devices. Microsoft is promoting its Windows 8 mobile operating system but came late to the market and trails Apple Inc. and Google Inc., whose Android system is widely used in China.
“We respect that we have two players in the market which have a strong role, and we feel ready to attack and have different offers to basically change the game plan on that one,” said Microsoft’s CEO for China, Ralph Haupter, at a news conference.
The new employees will be in addition to Microsoft’s workforce of 4,500 in China and will be spread across research and development, marketing and customer service, Haupter said.
Research spending in China will rise by 15 percent over last year’s $500 million, according to another executive, Ya-Qin Zhang, Microsoft’s Asia-Pacific chairman for research and development. He said the current research staff of 3,000 would be expanded by about 15 percent.
Global technology companies and local rivals are spending heavily to gain a foothold in mobile Internet in the world’s most populous online market as Chinese users shift quickly to the new technology.
This week, Chinese search engine Baidu Inc. released its own new mobile browser to compete with Google and Apple and announced it will open a cloud computing center.
China had 538 million people online at the end of July, up 11 percent from a year earlier, according to the China Internet Network Information Center, an industry group. The share that uses wireless devices grew twice as fast, rising 22 percent to 388 million, or 70 percent of the total.
Android dominates the Chinese smartphone market, used on 76.7 percent of phones in the
secondfirst quarter of this year, according to Analysys International, a research firm. Apple’s iPhone dominates the higher end of the market.Microsoft plans to recruit more local partners to develop mobile applications specifically for China, said Haupter. He said the company believes it has an advantage in doing that because developers can draw on their experience working on other Microsoft products.
Zhang said Microsoft’s six development centers in China that now spend about 80 percent of their time working on products for global markets will focus more on creating offerings tailored to Chinese customers.
Microsoft also plans to expand its cloud computing business in China, the executives said. Zhang said about 100,000 commercial customers now use its private cloud computing service and a service for use by the public is being developed.
Microsoft Names New Leaders in Key International Markets [Microsoft press release, April 13, 2012]
… Ralph Haupter, currently serving as area vice president (AVP) for Microsoft Germany, has been promoted to corporate vice president and named CEO for Microsoft GCR. Haupter is replacing Simon Leung who has decided to leave Microsoft for personal and family reasons. Gordon Frazer, currently serving as managing director (MD) for Microsoft U.K., has been named chief operating officer (COO) for Microsoft GCR. He is replacing Michel van der Bel, who will assume the role of MD for Microsoft U.K. Haupter and van der Bel will report to Jean-Philippe Courtois, president of Microsoft International, and Frazer will report to Haupter. …
…
Haupter is a seven-year veteran of Microsoft, having delivered excellent and sustainable results in growth and profitability and repeatedly proving his ability to build and grow high-performing, diverse organizations. He previously served as head of the partner division for Europe, Middle East and Africa and general manager (GM) of Microsoft’s Small and Midmarket Solutions & Partners Group for Western Europe, both based in Paris, and served as COO for Microsoft Germany before becoming the German AVP. Before that, he worked for IBM both in Germany and internationally.
Frazer is a 16-year veteran of Microsoft, having served as the GM for Microsoft South Africa for four years and most recently as the Microsoft U.K. MD for the past six years. He brings a tremendous amount of operational expertise to the Microsoft GCR team from his various roles across both developed and emerging markets. His leadership in managing the full breadth and depth of Microsoft’s business in the U.K. will serve as a strong asset in helping take Microsoft China’s operations to the next level of efficiency and growth.
…
Leading the New Era, Winning the Future—Microsoft Announces Development Strategy in China [Microsoft China press release, Sept 6, 2012]
Partnering for an Innovative, Competitive, and Talented China
New leadership team in Greater China
(third from left is the COO Gordon Frazer and the fourth is the CEO Ralph Haupter)September 6, 2012, Beijing– Microsoft China today announced its new strategy and commitment to partnering with the country for an innovative, competitive and talented China by further enhancing and accelerating investments. In the new fiscal year, Microsoft will recruit more than 1,000 staff in China, 50% of which will be college graduates. Microsoft’s annual R&D investment will exceed $500 million, and the company will explore local markets in more provinces and deepen its engagement in industrial informatization.
Over two decades of growth, Microsoft China has continued to penetrate deeply into increasingly important local markets. Ralph Haupter, Corporate Vice President, Chairman & CEO Microsoft Greater China Region, said: “Since entering China 20 years ago, Microsoft has grown steadily in China and acquired a deeper understanding of the Chinese market. Our new strategy reflects our perception, emphasis and commitment to the China market. In this new era, China and the entire Greater China Region will become the source of global innovations. Through comprehensive devices and services combined with cloud computing, Microsoft is working closely with the Chinese government, partners, customers and the academic world, entering this new era by leveraging our advantages.”
Haupter stressed that this year is a big year for Microsoft, with the introduction of many new products and technologies, and also a year where Microsoft China is making a great effort to further develop the market. “Our new leadership team in Greater China has helped develop a new strategy for customers and partners, deepening cooperation with governments of all levels to strengthen innovation in China. The team will popularize new technologies and explore new markets,” Haupter said.
Through continuous investment of innovation resources and improving the scale of partnerships in China over the years, Microsoft Asia-Pacific R&D Group has become Microsoft’s largest R&D base outside of the United States, with the most complete functions and innovation chain covering basic research, technology incubation, product R&D and industry cooperation. Chinese R&D teams have made great contributions to Microsoft products launched this year, such as Windows Server2012, Windows 8, New Office, SQL Server 2012 and Surface. Ya-Qin Zhang, Corporate Vice President and Chairman of Microsoft Asia-Pacific R&D Group, said: “We are lucky to be in an era where globalization is deepening, the IT revolution is emerging and China is rising. Microsoft’s continuous exploration in natural human-machine interfaces, mobile Internet and cloud computing will help us win the future and contribute to China’s sustainable development.”
Samuel Shen, COO of Microsoft Asia-Pacific R&D Group, said Microsoft’s software outsourcing business was now worth more than $200 million per year. In the future, Microsoft will continue to work closely with local communities through programs such as the Internet of Things, Big Data, cloud computing, cloud-based smart cities and the Microsoft Accelerator for Cloud Computing, accelerating the vision of “Innovation in China, Innovation for the World”
According to Microsoft’s new strategy in China, Microsoft is committed to cooperating with the Chinese government and industry, aligning with China’s priorities and partnering for an Innovative, Competitive, and Talented China. Gordon Frazer, Vice President and COO of Microsoft Greater China Region, said that over the next five years, Microsoft China will expand its footprint in China, deepen cooperation with governments of all levels and partners, improve customer support and foster talents on a broad scale:
Expand Microsoft’s footprint in local markets: Over the next five years, Microsoft will expand its presence in over 20 cities across 15 provinces by expanding local teams, enhancing local management, working closely with local governments, making contributions to local informatization, building cloud-based smart cities, and providing cloud-based solutions for e-government, city management and citizen services.
Accelerate local partner ecosystems and expand service coverage: Microsoft will deepen customer services, deliver joint services and solutions with partners, and engage in further convergence of informatization and industry upgrading to improve the core competency of Chinese enterprises. By the end of this year, Microsoft will set up its second technical support center in China to enhance support for Chinese customers and partners, share best practices and knowledge of supporting global customers to help them accelerate the adoption of new technologies and share with them the experience of providing cloud services to customers in Asia. Microsoft will also drive partners’ development through many forms: system-grade innovation support for OEMs, software engineering assistance for software outsourcing companies and innovative design references for hardware manufacturers.
Foster talents in a large scale: Over the next five years, Microsoft will hire more talent in China to better serve and support its partners in China, foster talents for the Chinese software industry and improve the skills of Chinese youths.
China to Overtake United States in Smartphone Shipments in 2012, According to IDC [IDC press release, Aug 30, 2012]
Top Five Smartphone Markets and Market Share for 2011, 2012, and 2016 (based on shipments)
Country 2011 Market Share 2012 Market Share 2016 Market Share 2011 – 2016 CAGR PRC 18.3% 26.5% 23.0% 26.2% USA 21.3% 17.8% 14.5% 11.6% India 2.2% 2.5% 8.5% 57.5% Brazil 1.8% 2.3% 4.4% 44.0% United Kingdom 5.3% 4.5% 3.6% 11.5% Rest of World 51.1% 46.4% 46.0% 18.1% Total 100.0% 100.0% 100.0% 20.5% Source: IDC Worldwide Mobile Phone Tracker, 2012 Q2 Forecast Release, August 30 2012
Strong end-user demand and an appetite for lower-priced smartphones will make China (PRC) the largest market for smartphones this year, overtaking the United States as the global leader in smartphone shipments. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China will account for 26.5% of all smartphone shipments in 2012, compared to 17.8% for the United States.
“Looking ahead, the PRC smartphone market will continue to be lifted by the sub-US$200 Android segment,” said Wong Teck-Zhung, senior market analyst, Client Devices, IDC Asia/Pacific. “Near-term prices in the low-end segment will come down to US$100 and below as competition for market share intensifies among smartphone vendors. Carrier-subsidized and customized handsets from domestic vendors will further support the migration to smartphones and boost shipments. Looking ahead to the later years in the forecast, the move to 4G networks will be another growth catalyst.”
“Regionally, we expect smartphone demand to flow down to lower-tier cities,” added James Yan, senior market analyst for Computing Systems Research at IDC China. “After going through a period of sustained high growth, top-tier cities are likely to see decelerating smartphone growth rates. In contrast, secondary cities are expected to experience accelerated smartphone growth, with strong demand for low-cost models as well as high-end models, which are desired as status symbols.”
“The fact that China will overtake the United States in smartphone shipments does not mean that the U.S. smartphone market is grinding to a halt,” said Ramon Llamas, senior research analyst with IDC’s Mobile Phone Technology and Trends program. “Now that smartphones represent the majority of mobile phone shipments, growth is expected to continue, but at a slower pace. There is still a market for first-time users as well as thriving upgrade opportunities.”
“In addition to China and the United States, several other countries will emerge as key markets for smartphone shipment volume over the next five years,” said Kevin Restivo, senior research analyst with IDC’s Worldwide Mobile Phone Tracker program. “High-growth countries such as Brazil and Russia will become some of the most hotly contested markets as vendors seek to capture new customers and market share.”
Top Five Markets for Smartphone Shipments
As it becomes the leading country for smartphone shipments this year, the PRC smartphone market will continue to grow, primarily on demand for lower-cost handsets. While this bodes well from a volume perspective, it also means lower average sales values (ASVs), thinner margins, and increased competition from all players. Over the course of the forecast, China’s share of the global smartphone market will decline somewhat as smartphone adoption accelerates in other emerging markets.
Smartphone shipments into the United States will increase as users upgrade their devices and feature-phone users switch over to smartphones. Furthermore, a combination of lower-priced models, expansion of 4G networks, and the proliferation of shared data plans will encourage continued smartphone adoption. Smartphones are already the device of choice at the major carriers, and regional and prepaid carriers are following suit and competing with alternative service plans.
With smartphone penetration in India currently among the lowest in Asia/Pacific, the market has tremendous untapped growth potential. Low-end smartphones offering dual-SIM capability and local apps and priced around US$100 will rapidly bring this market to life. Although 3G data plans are currently too expensive for the majority of consumers in India, IDC expects the popularization of 3G, and in later years 4G, to drive smartphone uptake as operators roll out more affordable data plans and generous subsidies while expanding offerings to tier 2 and tier 3 cities. The affordability of service plans will be another important key to smartphone adoption in India.
Smartphone growth in Brazil will be bolstered by strategic investments by mobile operators, smartphone vendors, and regulators. Operators’ focus on increasing ARPU will drive greater demand for smartphones while smartphone vendors will look to reap greater profitability from offering such devices. The Brazilian government, meanwhile, will offer tax exemptions for smartphones and protect local manufacturing against foreign vendors. These factors, combined with solid end-user demand, will drive smartphone volumes in the coming years.
The United Kingdom has been one of the fastest growing smartphone markets in Western Europe, driven by the high operator subsidies and long-term post-paid contracts. Over the forecast period, smartphone shipments will continue to increase due to the introduction of LTE and a new range of services that will appeal to heavy smartphone users. In addition, price erosion on HSPA devices will also attract feature phones users. Growth rates will slow in the later years of the forecast as penetration plateaus and operators seek out alternative subsidy models.
Unique differentiators of Nokia Lumia 920/820 innovated for high-volume superphone markets of North America, Europe and elsewhere
Updates: Is Nokia A Value Buy At $2.65? [Seeking Alpha, Nov 13, 2012]
AT&T (T) announced it is offering Nokia’s (NOK) flagship phone, the Lumia 920, for $99 with a two year contract. In addition, AT&T is offering the Lumia 820 for $49.99. When compared to its competitors, Apple’s (AAPL) iPhone 5 costs $199 with the same two year contract and Samsung’s (SSNLF) Galaxy Note II for $299. Even when you compare the price of previous iPhone models to the Lumia 920 (all with a two year contract) the iPhone 4S costs $99.99 and the iPhone 4 $49.99 in some areas. That means that a Lumia 920 costs the same as an iPhone 4S and the Lumia 820 costs the same as the ancient iPhone 4. On top of this good news AT&T also announced that it will add a wireless charging pad for free for those who purchase a Lumia 920 early but be warned this is a limited time offer and AT&T most likely has a cap for the free charging pads.
The Lumia 920, with no contract commitment, costs $449.99, whereas the iPhone 5 and the Samsung Galaxy Note II costs $649.99. With no commitment for a two year plan there are no carrier subsidies, and the $200 price difference is very promising for Nokia. In just its second generation Windows phone is was able to match, if not beat, the competition in both software and hardware while making it for roughly $200 less.
I personally love the strategy Nokia is moving forward with. The company is temporarily cutting profit margins in its Lumias in order to establish a larger customer base. … Brand loyalty is always prevalent but in the U.S. it is in overdrive and customers need an obvious reason to switch operating systems. With a much lower price point many will be willing to give the Lumia 920 a shot and those on a tight budget that never even considered buying a newer smart phone and would opt out for older smart phones such as an iPhone 4 or older now have a new option with the Lumia 820 which costs less than $50. Assuming Nokia can gain a decent market share in the U.S., say around 4-5%, that will get its foot in the door and become relevant as an alternative to the other operating systems. …
And a summarized report on how Lumia 920 went on sale November 9 through AT&T:
Nokia’s Lumia 920 Sold Out Many Places Over The Weekend, But There Weren’t That Many To Begin With [Business Insider, Nov 13, 2012]
End of updates
Although the price of Lumia 920/820 will be announced later, with selected country availabilities, the effective retail prices of them should be in the current US$450-600 range of what I am considering as “high-volume superphones”. Detailed comparison of Lumia 920 with the leaders on that
market is here (source: The Verge). Note that the lead market for that segment is North America and Europe, and this will remain so for the foreseeable future (unlike below of that, where China and the BRIC countries are leading the market).
What was announced by Nokia should therefore be evaluated in terms of unique Nokia differentiators introduced for the current state of that market. Otherwise Nokia will be misunderstood like here.
Note as well that Samsung GALAXY S III Reaches 20 Million Sales Milestone in Record Time [Samsung Mobile press release, Sept 6, 2012]: “…in just 100 days since its debut in May 2012. … a new record …”
Update as of Sept 11, 2012: Nokia Lumia 900 LTE (4G) list price went down to $499.99 and with a 2-year AT&T contract it only costs $9.99 and without it but AT&T locked $299.99. It received 437 reviews with an average score of 4.6 out of 5.0. This is the highest average customer score of all high-end smart phones sold by Amazon.
Update: Nokia Lumia 900 Buy now – Nokia – India [Sept 14, 2012]: list price Rs 32,999 i.e. US$ 608.
Update as of Sept 13, 2012: … according to the Marketing Director of Nokia China Huang Guoqiang’s personal micro-blog and displays, Nokia will launch China Mobile’s customized version of Lumia 920, supporting the TD-SCDMA standard. … Via: WinP.cn
Nokia Lumia 920 & 820 Announcement – Nokia and Microsoft Press Conference on September 5 in New York [nokia YouTube channel, Sept 7, 2012]
The major specs are as follow (the differentiators are highlighted in bold; Nokia ClearBlack with high brightness mode; Sunlight Readability Enhancements and color boosting are just in this type of lesser way because there are no explanations for them although they were not present in any of the previous Lumias):

| Nokia Lumia 920 | Nokia Lumia 820 | |
| Display: | 4.5 inch Nokia PureMotion HD+ WXGA 1280×768 IPS LCD; Super Sensitive Touchfor nail & glove use; Nokia ClearBlack with high brightness mode; Sunlight Readability Enhancements, luminance 600 nits; color boosting and Corning® Gorilla® Glass | 4.3 inch ClearBlack AMOLED WVGA 800×480; Super Sensitive Touch for nail & glove use; Nokia ClearBlack with high brightness mode; Sunlight Readability Enhancements and color boosting |
| Battery: | 2000mAh with integrated Qi wireless charging (built-in) | 1650mAh with support for Qi wireless charging(via a Wireless Charging Shell) |
| Processor: | 1.5GHz Dual Core Snapdragon S4 | 1.5GHz Dual Core Snapdragon S4 |
| Main Camera: | 8.7MP with Nokia PureView advanced optical imaging stabilization and Carl Zeiss optics; Full 1080p HD video capture at 30fps | 8MP Auto Focus with Carl Zeiss optics; Dual LED flash; Full HD 1080p video capture at 30fps |
| Front camera: | 1.2MP with 720p HD video | VGA |
| Memory: | 1GB RAM | 1GB RAM |
| Storage: | 32GB mass memory with 7GB free SkyDrive storage | 8GB mass memory with upto 32GB microSD memory card support and 7GB free SkyDrive storage |
| Upload speed: | HSUPA Cat 6 – 5.76 Mbit/s LTE Cat 3 – 50 Mbit/s |
HSUPA Cat 6 – 5.76 Mbit/s LTE Cat 3 – 50 Mbit/s |
| Download speed: | EGPRS MSC 12 – 236.8 kbit/s HSDPA Cat 24 – 42.2 Mbit/s LTE Cat 3 – 100 Mbit/s |
EGPRS MSC 12 – 236.8 kbit/s HSDPA Cat 24 – 42.2 Mbit/s LTE Cat 3 – 100 Mbit/s |
| Exclusive new apps: | Nokia City Lens Nokia Smart Shoot [Nokia] Cinemagraph Angry Birds Roost (for 3 months) and more |
Nokia City Lens Nokia Smart Shoot [Nokia] Cinemagraph Angry Birds Roost (for 3 months) and more |
Joe Belfiore on the Nokia Lumia 920 [nokia YouTube channel, Sept 5, 2012]
So let’s see the unique screen and camera technologies and other innovations behind the new, Windows Phone 8 based Lumia devices:
- An addition to the innovative Nokia ClearBlack display technology: Nokia Pure Motion HD+ [nokiaYouTube channel, Sept 5, 2012]
The great pixel run. A film about the best display. Nokia PureMotion, making pixels faster! Building on top of innovations in the ClearBlack technology, PureMotion introduces new innovation on outdoor viewing experience in mobile displays. In addition to the very low reflectance, which largely improves dark tone rendering in ambient light, PureMotion adds high luminance mode for backlight LED-driving and image contrast enhancement, on top of superb optical stack design. Together they improve the overall contrast and thus brightness and sunlight readability. In an extremely bright environment the Lumia 920 PureMotion display its backlight luminance reserve and becomes the smartphone WXGA (1280×768) display with highest peak luminance. For user high luminance mode is fully automatic, working based on the data coming from ambient light sensor. The adaptive image contrast enhancement compensates the loss of contrast caused by the unavoidable ambient light reflections inside the display-touch-window optical stack. It enhances the display readability by altering the user interface graphics color and contrast mathematically and optimizes it dynamically for any ambient light viewing condition. Nokia stated on the New York that the Lumia 920 screen is perfectly readable even in a desert. Equally important is that these sunlight readability enhancements are fully automatic for the user.
More information: PureMotion Technology White Paper [Nokia , Sept 4, 2012]
as well as The leading ClearBlack display technology from Nokia [this same ‘Experiencing the Cloud’ blog, Dec 18, 2011 – May 8, 2012] - Another direction of Nokia PureView technology with the advanced Nokia Optical Image Stabilisation (OIS) using so called floating lens technology:
OIS on Nokia Lumia 920 [nokiaYouTube channel, Sept 5, 2012]This is the real comparitive shot since the below, more comprehensive marketing video giving a misleading perception that the bicycle shot was done by Lumia 920. “In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS. … we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.” Nokia told in a separate, “An apology is due” post. See: http://conversations.nokia.com/2012/09/06/an-apology-is-due/PureView: The next innovation [nokia YouTube channel, Sept 5, 2012]
The latest innovation in PureView technology: http://nokia.ly/Q7qTtR changing the way we capture the world around us! The fundamental elements of PureView announced as part of the first phase were pixel oversampling, enabled through the use of a high performance sensor, high performance Carl Zeiss optics and Nokia proprietary image processing. As part of the original announcement Nokia outlined their intention to reuse the core elements, high performance optics, sensor and image processing in different combinations over time. With this second phase development of PureView, these fundamental enabling elements are used again, but in different forms. In place of the 808 PureView’s 41mp sensor lies the latest generation BSI (Backside illumination) sensor with a total of 8.7mp. The new optics are again developed in conjunction with Carl Zeiss; Nokia’s most challenging opto-mechanical design to date. The hardware has also been designed to accommodate further future developments in software image processing. Then comes Nokia’s new OIS system which, based on lab tests, can cater for around 50% more movements per second than conventional OIS systems – up to around 500 movements every second! An OIS works by detecting camera movement using a gyroscope – a highly accurate sensor used to detect the degree and direction of movement. But that’s pretty much where the similarity between Nokia’s OIS system and broadly comparable OIS systems ends. Rather than a single lens element being shifted to compensate for camera shake (as in most OIS systems), Nokia’s OIS system moves the entire optical assembly in perfect synchronisation with the camera movement, or to be more precise, unintended camera shake. The benefit of this approach is that the amount and form of camera movement that can be compensated for is much greater. In addition the position of the lens assembly is monitored in real time, even whilst it’s moving to its calculated position allowing it to be continuously updated regardless of how random the camera movement is. This process of checking operates at a rate of up to 5x more frequently than typical OIS systems, approximately 300 times faster than that of the average human reaction time to an expected event. Nokia calls this approach “floating lens” technology. Adding up all of the advantages of Nokia’s OIS system means camera shake in lower light can be compensated for to lower lighting levels than conventional OIS systems, ultimately resulting in low light photography as well.The above videos are demonstrating PureView advanced optical imaging stabilization for HD video recording on the move (except the closing part of the second video). And the following one was the example of the low light, still image photography which without PureView would have been blurry (because of the need to keep the lens open for longer time, so camera shake comes into effect), or almost dark otherwise (when the exposure is the “usual” one, so there is insufficient light):

More information: PureView imaging technology white paper 2 [Nokia, Sept 4, 2012] as well as The 41 MP Nokia 808 PureView meeting the vanishing world challenge [this same ‘Experiencing the Cloud’ blog, April 4, 2012] and the PureView related content of the MWC 2012 day 1 news [Feb 27, 2012]: Samsung and Nokia [this same ‘Experiencing the Cloud’ blog, Feb 28 – March 8, 2012]
Note as well that such “professional level” camera functionality is available to everyday users and does not require any specific skills, as the Nokia presenter emphasized at the press conference with this photo just taken by himself in a cloudy environment of Helsinki a couple days ago when he visited an American football match with his two sons with no special cameras just his Lumia 920:
More demos of Nokia Lumia 920 Camera image stabilization and low light [LAPTOP Magazine, Sept 5, 2012]: - Exclusive new apps:
– Nokia City Lens: see your surroundings differently—Augmented Reality using the phone’s camera viewfinder
Looking for a restaurant? Fancy a quick drink? With Nokia City Lens, just holding your phone up reveals the area’s shops, restaurants and businesses. You can then read reviews. Book a table. And find your quickest route.
More information:
Nokia City Lens comes out of beta[Conversations by Nokia official blog, Sept 10, 2012]Nokia City Lens http://nokia.ly/QeAOiK instantly connects you to all of the places you’re looking for—and even more importantly—gets you there exactly when and how you want to. Now available on Windows Phone Marketplace. Just landed in town and looking for a good restaurant? Interested in checking out the local museum or theater? Time to hit the nearest transit station to catch a ride uptown? No longer is finding your chosen destination a hassle—whether you’re in a new city or your hometown. Now you can simply launch Nokia City Lens on your phone to easily find all the places you want to go. Nokia City Lens instantly reveals what you’re looking for on your phone’s camera display, no matter if it’s down the street or just around the corner. You simply tap your chosen destination on your screen to conveniently access walking directions, make a reservation, or learn more detailed information about the locale.Plus the “Nokia City Lens” (Beta) related parts within Less focus on feature phones while extending the smartphones effort: further readjustments at Nokia [this same ‘Experiencing the Cloud’ blog, June 25 – Aug 9, 2012] as well as The Where Platform from Nokia: a company move to taking data as a raw material to build products [this same ‘Experiencing the Cloud’ blog, April 7, 2012] in entirety. Note that with the Where platform Nokia partners will introduce other location based services in the coming weeks (GroupOn was mentioned as an example by Elop). So the augmented reality service of City Lens is just one example (even from Nokia). Note as well that—according to Elop— Nokia City Lens (and the Where platform) will come to Lumia 900 (and others likely) which is not upgradable to Windows Phone 8.
– Nokia Smart Shoot: it’s always better when everyone is smiling—Smart Shoot will take multiple photos with a single click so that you can edit effortlessly to make the perfect shot
With Smart Shoot, just one click of the camera takes a whole series of photos. Then merge them into one, so everyone in the group looks their best. Eyes open, big smiles, perfect shot.
Also a Nokia specific WP8 “lens” (filter) for aiding the picture editing, like used in the removal of unwanted moving figures application demonstrated at the press conference:
– Cinemagraph (based on another Nokia specific WP8 “lens”): a still photograph augmented with minor and repeated movements for additional meaning and fun (see Wikipedia), like making the flag waving and the girl bending to give a kiss on the photo demonstrated as well:
about which the LAPTOP Magazine shot the following explanatory video there:
– Angry Birds Roost, exclusive to Nokia Lumia for 3 months
Launching on the Nokia Lumia 920 and Nokia Lumia 820, the new and exclusive Angry Birds Roost experience for Nokia Lumia will enable fans to dive into the wonderful world of Angry Birds, with access to hundreds of walk-through videos, news, ringtones and more, brought together in one unique and original hub experience. A first for Rovio and the Windows Phone platform, the Angry Birds Roost will offer fans an exclusive ‘Bird Cam’ feature. Users can take a picture on their Nokia Lumia, add their favorite Angry Birds characters to the picture, and then share it on Facebook, Twitter, MMS or via email. Additionally, Angry Birds Roost will have tons of wallpapers and wide Live Tiles on the Lumia start screen.
– and more: Exclusive apps coming to Nokia Lumia [Conversations by Nokia official blog, Sept 10, 2012] – Red Bull app for Nokia Lumia, enhanced Vimeo app experience, new Bloomberg app for Nokia Lumia, enhanced Bloomberg Hub experience for the Nokia Lumia 920 and Nokia Lumia 820, StyleSaint app experience for forward thinking fashion fans, new Groupon app, new YouSendIt app for the Nokia Lumia 920 and Nokia Lumia 820, enhanced MICHELIN app, and WhatsApp Messenger (a cross-platform mobile messaging app)
- 4. Super Sensitive Touch for nail & glove use built on ClearPad Series 3 mobile touch solution for premium high-end smartphones from Synaptics [Synaptics press release, Sept 5, 2012]:
Synaptics Inc. (NASDAQ: SYNA), a leading developer of human interface solutions, today announced that the new Nokia Lumia 920 and Nokia Lumia 820 will be the first smartphones in the world to use a new advanced multi-touch experience based on the Synaptics ClearPad capacitive touchscreen sensing technology. Synaptics ClearPad Series 3, the premier mobile touch solution for premium high end smartphones, has raised the bar for high performance touch on the Lumia 920 and Lumia 820 with the introduction of support for gloves and fingernails. Previously, people were unable to use their smartphone touchscreens with gloved fingers or long fingernails, requiring them to remove their gloves, or awkwardly position their fingers with long nails in order to operate their phones. For the first time ever, ClearPad Series 3 technology instantly optimizes the touch experience by automatically detecting the presence of skin, gloved fingers, or fingernails, giving users a seamless multi-touch experience regardless of input methods. [See more in the press release.] MiniPC Pro recorded this presentation on the press event:
Nokia Super Sensitive Touch Demonstration on the Lumia 920 [minipcproYouTube channel, Sept 5, 2012] -
Nokia Lumia 920 Sensitive Touch – http://www.mobilegeeks.com – We are taking a look at the Nokia Super Sensitive Touch feature of the Lumia 920 which lets you operate your smartphone while wearing gloves.
- 5. Qi wireless charging:
– built into Nokia Lumia 920
– added to Nokia Lumia 820 via a Wireless Charging Shell:
With a Wireless Charging Shell, you can charge your Nokia Lumia 820 using any of our Wireless Chargers. Just rest it on a charging plate or Fatboy Pillow to boost the battery. Magic.Pick a colour. Snap it on. And you’re good to go.
and then supported by a number of accessories:
![]() Nokia Wireless Charging Plate Place your phone on a Charging Plate and watch its battery go up. There’s no need to align it carefully – the charger will work as soon as it senses your Lumia on top. |
![]() Nokia Wireless Charging Pillow by Fatboy When you go to bed, your phone can too. Just rest it on its Fatboy pillow to start charging. They even come in bright colours to match your Lumia. |
![]() Nokia Wireless Charging Stand Want to keep using your Nokia Lumia while it charges? Place it on our Wireless Charging Stand so the screen’s easy to see. You can even pre-set the stand to open apps (via NFC) on your phone – like an alarm, Skype or SkyDrive. |
![]() JBL PowerUp Wireless Charging Speaker for Nokia It has NFC built-in, so one tap is all it takes to connect your phone. Then while you enjoy the music with high-quality sound, just rest your phone on top of the speaker to charge its battery. Simple. |
Introducing Wireless Charging from Nokia [nokia YouTube channel, Sept 5, 2012]
You can click on one of accessory “tiles” towards the end in order to watch a video related to that. There are two additional accessories not shown in the table before the video above:
![]() Nokia Luna Bluetooth Headset with Wireless Charging Comes with Nokia’s Always Ready technology which lets you connect the headset to the phone without any fuss. Just take it out of its cradle and it will take care of the rest: powering up, connecting and call answering. It also comes with wireless charging. Place your headset on a wireless charger and it charges up. Simple and easy, with no need for wires. |
![]() JBL PlayUp Portable Speaker for Nokia Get the music you love wherever you go – and now without the wires. Our new range of portable JBL speakers and Monster headsets don’t just have clear audio and deep bass – they’re also NFC enabled with Bluetooth connectivity. Just tap your phone against them and your phone connects. Then stream your music seamlessly. |
San Francisco, California – Today Nokia introduced HERE, the first location cloud to deliver the world’s best maps and location experiences across multiple screens and operating systems. With the new brand, HERE, Nokia aims to inspire a new generation of location services and devices that make the mobile experience more personally significant for people everywhere. 









Designed with 40nm CMOS silicon, the SC6820 is a highly integrated, low-power platform for EDGE/WiFi mainstream smartphones. The single-chip solution supports multimode EDGE/GPRS/GSM and integrates a Cortex A5 1GHz processor, a dedicated GPU for graphics acceleration, and power management. Bringing the web and graphics performance of high-end handsets to the low-cost market segment, the SC6820 is delivered with turnkey Android and systems software that reduces the design time and resources required to deliver new handsets to market.![6820_block_tr[1]](https://lazure2.files.wordpress.com/2012/11/6820_block_tr1.gif?w=960)
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Snapdragon S4 Prime designed to bring high performance applications, web browsing and connectivity to TVs and set top boxes. Processors in the S4 Prime tier include: MPQ8064.
Snapdragon S4 Pro designed to bring computing-class processors to PCs, tablets and high-end smartphones. Processors in the S4 Pro tier include: APQ8064 and MSM8960T.
Snapdragon S4 Plus covers a broad range of powerful smartphone and tabletprocessors. Processors in the S4 Plus tier include: MSM8960, APQ8060A, MSM8660A, MSM8260A, APQ8030, MSM8930, MSM8630, MSM8230, MSM8627, and MSM8227.
Snapdragon S4 Play consists of processors for high-volume smartphones. Processors in the S4 Play tier include: MSM8625 and MSM8225.
















Apple’s iPhone has been gaining a lot of traction in China recently. As Apple CEO Tim Cook said during 





