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Xamarin: C# developers of native “business” and “mobile workforce” applications now can easily work cross-platform, for Android and iOS clients as well
… while other cross-platform applications, i.e. “applications for consumers only” are prohibited for C# developers by the still high price of Xamarin, which essentially applies to indie and start-up developers only
The mobile application development technology behind this, from the cloud to the clients, was extensively covered in Windows Phone 8: getting much closer to a unified development platform with Windows 8 [‘Experiencing the Cloud’, Nov 8, 2012] post of mine (including the cross-platform possibilities with Xamarin already), and then continued in Windows Azure becoming an unbeatable offering on the cloud computing market [‘Experiencing the Cloud’, June 28, 2013] and Microsoft partners empowered with ‘cloud first’, high-value and next-gen experiences for big data, enterprise social, and mobility on wide variety of Windows devices and Windows Server + Windows Azure + Visual Studio as the platform [‘Experiencing the Cloud’, July 10, 2013] posts for the cloud part.
Note: Decide for yourself how that “consumers only applications by indie and start-up developers” type of exclusion will effect the cross platform development needs, after you take a look at the current state of the evolution of smartphone and tablet markets:
Details
For one of the problems solved now by Microsoft see my Obstacles for .NET on other platforms [‘Experiencing the Cloud’, Oct 15, 2013] post.
To understand what is the situation now I will start with:
- Phil Haack working at GitHub “doing crazy”:
In: Cross Platform .NET Just A Lot Got Better [Haacked blog, Nov 13, 2013]
Not long ago I wrote a blog post about how platform restrictions harm .NET. This led to a lot of discussion online and on Twitter. At some point David Kean suggested a more productive approach would be to create a UserVoice issue. So I did and it quickly gathered a lot of votes.
…
Phil Haack – Customer Feedback for Microsoft http://visualstudio.uservoice.com/users/40986152-phil-haack:
Remove the platform restriction on Microsoft NuGet packages 4,929 votes
Phil Haack shared this idea and gave it 3 votes · Sep 26, 2013
COMPLETED · Visual Studio team (Product Team, Microsoft) responded
Thanks a lot for this suggestion and all the votes.We’re happy to announce that we’ve removed the Windows-only restriction from our license. We’ve applied this new license to most of our packages and will continue to use this license moving forward.
Here is our announcement:
http://blogs.msdn.com/b/dotnet/archive/2013/11/13/pcl-and-net-nuget-libraries-are-now-enabled-for-xamarin.aspxFor reference, the license for stable packages can be found here:
http://go.microsoft.com/fwlink/?LinkId=329770Thanks,
Immo Landwerth
Program Manager, .NET Framework TeamPhil Haack commented · Nov 13, 2013
Amazing! Thanks! This is great!
Bravo!
Serious Kudos to the .NET team for this. It looks like most of the interesting PCL packages are now licensed without platform restrictions. As an example of how this small change sends out ripples of goodness, we can now make Octokit.net depend on portable HttpClient and make Octokit.net itself more cross platform and portable without a huge amount of work.
I’m also excited about the partnership between Microsoft and Xamarin this represents. I do believe C# is a great language for cross-platform development and it’s good to see Microsoft jumping back on board with this. This is a marked change from the situation I wrote about in 2012.
- then will go to S. Somasegar, Corporate Vice President of the Developer Division at Microsoft:
In: Visual Studio 2013 Launch: Announcing Visual Studio Online [Somasegar’s blog, Nov 13, 2013]
… Microsoft and Xamarin are collaborating to help .NET developers broaden the reach of their applications to additional devices, including iOS and Android …
…
Partner News
With today’s launch of Visual Studio 2013, we have 123 products from 74 partners available already as Visual Studio 2013 extensions. As part of an ecosystem of developer tools experiences, Visual Studio continues to be a platform for delivering a great breadth of developer experiences.
Xamarin
The devices and services transformation is driving developers to think about how they will build applications that reach the greatest breadth of devices and end-user experiences. We’ve offered great HTML-based cross platform development experiences in Visual Studio with ASP.NET and JavaScript. But our .NET developers have also asked us how they can broaden the reach of their applications and skills.
Today, I am excited to announce a broad collaboration between Microsoft and Xamarin. Xamarin’s solution enables developers to leverage Visual Studio, Windows Azure and .NET to further extend the reach of their business applications across multiple devices, including iOS and Android.
The collaboration between Xamarin and Microsoft brings several benefits for developers today. First, as an initial step in a technical partnership, Xamarin’s next release that is being announced today will support Portable Class Libraries, enabling developers to share libraries and components across a breadth of Microsoft and non-Microsoft platforms. Second, Professional, Premium and Ultimate MSDN subscribers will have access to exclusive benefits for getting started with Xamarin, including new training resources, extended evaluation access to Xamarin’s Visual Studio integration and special pricing on Xamarin products.
…
-
followed by the Microsoft and Xamarin Partner Globally to Enable Microsoft Developers to Develop Native iOS and Android Apps With C# and Visual Studio [Xamarin press release, Nov 13, 2013]
Xamarin, the company that empowers developers to build fully native apps for iOS, Android, Windows and Mac from a single shared code base, today announced a global collaboration with Microsoft that makes it easy for mobile developers to build native mobile apps for all major platforms in Visual Studio. Xamarin is the only solution that unifies native iOS, Android and Windows app development in Visual Studio—bridging one of the largest developer bases in the world to the most successful mobile device platforms.
A highly competitive app marketplace and the consumerization of IT have put tremendous pressure on developers to deliver high quality mobile user experiences for both consumers and employees. A small bug or crash can lead to permanent app abandonment or poor reviews. Device fragmentation, with hundreds of devices on the market for iOS and Android alone, multiplies testing efforts resulting in a time-consuming and costly development process. This is further complicated by faster release cycles for mobile, necessitating more stringent and efficient regression testing.
The collaboration spans three areas:
- A technical collaboration to better integrate Xamarin technology with Microsoft developer tools and services.
Aligned with this goal, Xamarin is a SimShip partner for Visual Studio 2013, releasing same-day support for Microsoft’s latest Visual Studio release that launched today. In addition, Xamarin has released today full integration for Microsoft’s Portable Library projects in iOS and Android apps, making it easier than ever for developers to share code across devices.- Xamarin’s recently launched Xamarin University is now free to MSDN subscribers. The training course helps developers become successful with native iOS and Android development over the course of 30 days. Classes for the $1,995 program kick off in January 2014, with a limited number of seats available at no cost for MSDN subscribers.
- MSDN subscribers have exclusive trial and pricing options to Xamarin subscriptions for individuals and teams.
Get a 90-day trial to Xamarin, sign up for Xamarin University for free (normally $1,995), and save 30-50% on Xamarin with special MSDN pricing.
All the productivity you love in Visual Studio and C#,
on iOS and Android.
The broad collaboration between Microsoft and Xamarin which we announced today is targeted at supporting developers interested in extending their applications across multiple devices,said S. Somasegar, Corporate Vice President, Microsoft Corporation.With Xamarin, developers combine all of the productivity benefits of C#, Visual Studio 2013 and Windows Azure with the flexibility to quickly build for multiple device targets.According to Gartner, by 2016, 70 percent of the mobile workforce will have a smartphone, half of which will be purchased by the employee, and 90 percent of enterprises will have two or more platforms to support. Faced with high expectations for mobile user experiences and the pressures of BYOD, companies and developers alike are looking for scalable ways to migrate business practices and customer interactions to high-performance, native apps on multiple platforms.
To meet this need to support heterogeneous mobile environments, Microsoft and Xamarin are making it easy for developers to mobilize their existing skills and code. By standardizing mobile app development with Xamarin and C#, developers are able to share on average 75 percent of their source code across device platforms, while still delivering fully native apps. Xamarin supports 100 percent of both iOS and Android APIs—anything that can be done in Objective-C or Java can be done in C# with Xamarin.
In just two years, Xamarin has amassed a community of over 440,000 developers in 70 countries, more than 20,000 paying accounts and a network of over 120 consulting partners globally.
We live in a multi-platform world, and by embracing Xamarin, Microsoft is enabling its developer community to thrive as mobile developers,said Nat Friedman, CEO and cofounder, Xamarin.Our collaboration with Microsoft will accelerate enterprise mobility for millions of developers.The groundbreaking partnership was announced as part of the Visual Studio Live 2013 launch event in New York City. In addition, Xamarin and Microsoft have teamed up with the popular podcast, .NET Rocks!, for a 20-city nationwide road show featuring live demos on how to use Visual Studio 2013, Xamarin and Windows Azure to build and scale mobile apps for iOS, Android and Windows. For a full list of cities and to sign up for an event, please visit: xamarin.com/modern-apps-roadshow
About Xamarin
Xamarin is the new standard for enterprise mobile development. No other platform enables businesses to reach all major devices—iOS, Android, Mac and Windows—with 100 percent fully native apps from a single code base. With Xamarin, businesses standardize mobile app development in C#, share on average 75 percent source code across platforms, and leverage their existing skills, teams, tools and code to rapidly deliver great apps with broad reach. Xamarin is used by over 430,000 developers from more than 100 Fortune 500 companies and over 20,000 paying customers including Clear Channel, Bosch, McKesson, Halliburton, Cognizant, GitHub, Rdio and WebMD, to accelerate the creation of mission-critical consumer and enterprise apps. For more information, please visit: xamarin.com, read our blog, and follow us on Twitter @xamarinhq.
- as well as the PCL and .NET NuGet Libraries are now enabled for Xamarin [.NET Framework Blog, Nov 13, 2013] post
Earlier today, Soma announced a collaboration between Microsoft and Xamarin. As you probably know, Xamarin’s Visual Studio extension enables developers to use VS and .NET to extend the reach of their apps across multiple devices, including iOS and Android. As part of that collaboration, today, we are announcing two releases around the .NET portable class libraries (PCLs) that support this collaboration:
- We are making portable Microsoft .NET NuGet libraries available under a new license that enables use on all platforms. This includes HttpClient, Immutable Collections, SignalR, ODataLib and several others. Beyond that, we intend to use this license going forward.
- We are also making the RTM version of the portable reference assemblies available for use on all platforms. This announcement builds on the announcement we made a month ago around the RC release of these reference assemblies.
Microsoft .NET NuGet Libraries Released
Today we released the following portable libraries with our new license, on NuGet.org:
- Async for .NET Framework 4, Silverlight 4 and 5, and Windows Phone 7.5 and 8
- Microsoft ASP.NET SignalR .NET Client
- Microsoft BCL Build Components
- Microsoft BCL Portability Pack
- Microsoft Composition
- Microsoft Compression
- Microsoft HTTP Client Libraries
- Microsoft Immutable Collections
- ODataLib
You can now start using these libraries with Xamarin tools, either directly or as the dependencies of portable libraries that you reference.
We also took the opportunity to apply the same license to Microsoft .NET NuGet libraries, which aren’t fully portable today, like Entity Framework and all of the Microsoft AspNet packages. These libraries target the full .NET Framework, so they’re not intended to be used with Xamarin’s iOS and Android tools (just like they don’t target Windows Phone or Windows Store).
These releases will enable significantly more use of these common libraries across Windows and non-Windows platforms, including in open source projects.
Cross-platform app developers can now use PCL
Portable class libraries are a great option for app developers building for Microsoft platforms in Visual Studio, to share key business functionality across Microsoft platforms. Many developers use the PCL technology today, for example, to share app logic across Windows Store and Windows Phone. Today’s announcement enables developers using Xamarin’s tools to share these libraries as well.
In Visual Studio, you’ll continue to use Portable Class Library projects but will be able to reference them from within Xamarin’s tools for VS. That means that you can write rich cross-platform libraries and take advantage of them from all of your .NET apps.
The following image demonstrates an example set of .NET NuGet library references that you can use within one of your portable libraries. The .NET NuGet libraries will enable new scenarios and great new libraries built on top of them.
You can build cross-platform libraries with .NET
This announcement also benefits .NET developers writing reusable and open source libraries. You’ve probably used some of these libraries, for example Json.NET. These developers have been very vocal about wanting this change. This announcement greatly benefits those library developers, enabling them to leverage our portable libraries in their libraries.
Getting started with portable libraries and Xamarin
You can start by building portable libraries in Visual Studio, as you can see in the screenshot above. You can take advantage of the portable libraries that we released today. Write code!
You’ll need an updated NuGet client, to take advantage of this new scenario. Make sure that you are using NuGet 2.7.2 or higher, or just download the latest NuGet for your VS version from the Installing NuGet page.
We are working closely with Xamarin to ensure that our NuGet libraries work well with Xamarin tools, as well as PCL generally. Please tell us if you find any issues. We’ll get them resolved and post them to our known issues page.
Thank You
Thank you for the feedback on UserVoice. With today’s announcement, we can mark the request to Remove the platform restriction on Microsoft NuGet packages as complete. Thanks to Phil Haack for filing the issue. Coupled with our collaboration with Xamarin, .NET developers have some compelling tools, especially for targeting mobile devices.
Both Microsoft and Xamarin want to see this scenario succeed. We’d love your feedback. Please tell us how the new features are working for you.
This post was written by Rich Lander, a Program Manager on the .NET Team.
[Some] Comments
Immo Landwerth [MSFT] 13 Nov 2013 1:24 PM
Thanks a lot for the kind words!
@Curt: We absolutely understand that PCL support in Visual Studio express editions is super important to many of our developers. That’s why it’s on our list. However, I can’t promise that we actually end up delivering it in the VS 2013 time frame. As you’ve seen today, there is a lot of great stuff going on and resources are always more scarce than one would hope.
Gz 14 Nov 2013 4:19 AM
Xamarin is great but their pricing is insane! even with the MSDN discount. We’re a tiny start-up development house that has benefited from the MS BizSpark programme and we simply cannot stretch to paying out a thousand bucks per platform, per year, per developer – mobile isn’t even a revenue generator for us – it would merely be extending some functionality from our main apps to mobile and we’d give it to customers for free. I know they have a free & an indie edition blah blah blah but we wanna work in VS. The good news is that Xamarin will soon have a competitor in this space that could potentially blow them out of the water with full VS support and direct access to native APIs on each platform (iOS, Android & Mac) and their pricing will be less than 1/3rd of Xamarin’s. I’ve been sworn to secrecy about it but expect to have a cost-effective Xamarin alternative before the end of the year. (No I don’t work for the company, just got some info about it recently).
Stilgar 14 Nov 2013 8:30 AM
I second the need for PCLs in Express editions. Otherwise your company’s constant claims that the tooling for Windows 8 and Windows Phone development is free is pure hypocrisy.
- and end finally with New and improved EULA! [WCF Data Services Blog, Nov 13, 2013] post:
TL;DR: You can now (legally) use our .NET OData client and ODataLib on Android and iOS.
Backstory
For a while now we have been working with our legal team to improve the terms you agree to when you use one of our libraries (WCF Data Services, our OData client, or ODataLib). A year and a half ago, we announced that our EULA would include a redistribution clause. With the release of WCF Data Services 5.6.0, we introduced portable libraries for two primary reasons:
Portable libraries reduce the amount of duplicate code and #ifdefs in our code base.
Portable libraries increase our reach through third-party tooling like Xamarin (more on that later).
It took some work to get there, and we had to make some sacrifices along the way, but we are now focused exclusively on portable libraries for client-side code. Unfortunately, our EULA still contained a clause that prevented the redistributable code from being legally used on a platform other than Windows.
OData and Xamarin: Extending developer reach to many platforms
We are really excited about Microsoft’s new collaboration with Xamarin. As Soma says, this collaboration will allow .NET developers to broaden the reach of their applications and skills. This has long been the mantra of OData – a standardized ecosystem of services and consumers that enables consumers on any platform to easily consume services developed on any platform. This collaboration will make it much easier to write a shared code base that allows consumption of OData on Windows, Android or iOS.
EULA change
To fully enable this scenario, we needed to update our EULA. We, along with several other teams at Microsoft, are rolling out a new EULA today that has relaxed the distribution requirements. Most importantly, we removed the clause that prevented redistributable code from being used on Android and iOS.
The new EULA is effective immediately for all of our NuGet packages. This means that (even though we already released 5.6.0) you can create a Xamarin project today, take a new dependency on our OData client, and legally run that application on any platform you wish.
Thanks
As always, we really appreciate your feedback. It frequently takes us some time to react, but the credit for this change is due entirely to customer feedback. We hear you. Keep it coming.
Thanks,
The OData Team
Dell’s all Intel tablets and laptops targeting the evolving mobile workforce even with their most consumer specific Android tablets
Dell is 100% committed to Intel (“for speed, responsiveness, and battery efficiency”) from now on which was, nevertheless, not discovered by the media. Otherwise the essence was well expressed by these Oct 2, 2013 media reports (being similar to others):
Read also: The long awaited Windows 8.1 breakthrough opportunity with the new Intel “Bay Trail-T”, “Bay Trail-M” and “Bay Trail-D” SoCs? [‘Experiencing the Cloud’, Sept 14-26, 2013]
- BBC News: Dell‘s latest Venue tablets shun Windows RT system
- PCWorld: With new Venue tablets, Dell signals its PC division is alive and kicking
- TechCrunch: Dell Tries To Crack The Android Tablet Code (Again) With The Venue 7 & 8
- GigaOM: New Dell Venue Pro tablets run Windows 8.1; no Windows RT in sight
- CNET: Dell gives up on Windows RT “Neil Hand [VP Consumer Marketing], head of tablets at the PC maker, says Dell won’t be releasing follow-up Windows RT products because they didn’t sell well.”
- VentureBeat: Dell gets serious about stealing market share with new consumer laptops and tablets “… ‘A year ago, Dell had two tablets,’ Hand said. ‘Now we have seven or eight, depending on how you count them. That shows our commitment.’ … Android is a force in tablets. With multiple Android tablets and even a modular, Windows 8-based convertible, Dell appears more like the Dell of yesterday, who was prepared to take share from its competitors.’ …”
- The Verge: Dell unveils first four Venue tablets, including a Microsoft Surface competitor
Conspicuously missing from Dell’s lineup is any trace of Windows RT, the stripped-down version of Windows designed for ARM processors. Dell was the last remaining Windows RT supporter outside of Microsoft, at least until the company discontinued its XPS 10 last month. When we asked Dell’s director of tablets, Bill Gorden, he said the company’s still considering its options. “We’re very happy with the direction of Windows 8.1, and we have multiple screen sizes and capabilities there,” he said. “We’re not sure what our plans are for Windows RT at the moment.”
However, Gorden suggests that we should take the Venue launch as a sign that Dell isn’t planning to abandon the consumer market after it goes private. “I think the introduction of all these devices is really a signal of how important end-user computing is to Dell,” he toldThe Verge. “I think you’re going to start seeing Dell start being prominent in the consumer space.”
What was announced (according to Dell’s press release, available here at the very end):
The Dell Venue 7, Venue 8, Venue 8 Pro, and new XPS 15 will be available from October 18 on www.dell.com in the United States and select countries around the world. The Venue 11 Pro, XPS 11 and the updated XPS 13 with touch will be available in November. Starting prices are as follows:
- Venue 7 [Android]: $149.99
- Venue 8 [Android]: $179.99
- Venue 8 Pro: $299.99
- Venue 11 Pro: $499.99
- New XPS 15: $1,499.99
- XPS 11: $999.99
- New XPS 13: $999.99
…
All Dell Venue tablets are based on Intel processing power for speed, responsiveness, and battery efficiency. The Dell Venue 7 and Dell Venue 8 [Android tablets] feature Intel Atom Z2760 (“Clover Trail”) processors, while the Dell Venue 8 Pro and Dell Venue 11 Pro [Windows 8.1 tablets] feature the new Intel Atom quad-core processors, code named “Bay Trail.” The Venue 11 Pro offers up to 4th Generation Intel Core [”Haswell”] i3 and i5 processor options and Intel vPro for manageability.
Dell messages:
From the press release:
- New Dell Venue tablets offer the ability to connect, share, and access content with ease
- XPS 11 is the world’s thinnest, lightest and most compact 2-in-1 in the world with the world’s first Quad HD display on an 11.6-inch 2-in-1
- XPS 15 powerhouse laptop offers the world’s first 15.6-inch Quad HD+ display for jaw-dropping visuals and the ultimate experience
…
Dell Venue tablets are designed to give people on-the-go a wide-selection of sizes and options to meet their varying needs. From 8 and 11-inch Windows-based tablets complete with keyboard and stylus options, to the 7 and 8-inch Android tablets, Dell has created a dedicated brand of tablets to meet the needs of customers who are the epitome of the evolving workforce.
For New Dell Venue 7 and 8 Tablets [DellVlog YouTube channel, Oct 2, 2013]
Stay connected with Venue 7 and 8 tablets featuring fast Intel processors and easy to use Android OS.
For New Dell Venue 8 Pro Tablet [DellVlog YouTube channel, Oct 2, 2013]
Connect to what you need easily, quickly and securely with the Dell Venue 8 Pro tablet [powered by Intel quad-core processor].
For New Dell Venue 11 Pro Tablet [DellVlog YouTube channel, Oct 2, 2013]
http://www.dell.com/tablets
The no compromise tablet for those that expect more and do more [featuring Intel Core processors].
For Enabling the mobile workforce with Dell [DellVlog YouTube channel, Oct 2, 2013]
Learn more about the evolving mobile workforce, bring your own device (BYOD) trends and the opportunity they present you as a Dell partner.
For Dell Venue 11 Pro Tablet for Work and Home [DellVlog YouTube channel, Oct 2, 2013]
See how the Venue 11 Pro goes from your home life to work life, with no compromises.
Only here, and only inside there is a Microsoft related message (while Intel is everywhere here and especially in the above videos):
- Stay connected with the Intel Core based Dell Venue 11 Pro tablet.
- Keep in touch with loved ones across the globe.
- Portability and performance in one device.
- Chair projects with the stunning Full HD wide angle screen.
- Run Windows 8.1 and Microsoft Office powered by Intel processors.
- Interact like never before with near-field communication.
- Present new ideas with Miracast technology.
- Designed for on the go or on the couch.
- Do more with the do it all Dell Venue 11 Pro tablet.
While at least one media source, CNET was much more Microsoft/Windows focussed:
The Dell Venue 8 Pro delivers full Windows 8.1 in a $299 package [CNETTV YouTube channel, Oct 2, 2013]
http://cnet.co/19ZguLY
Dell’s Venue 8 Pro is a full Windows 8.1 tablet with an 8-inch screen.
The Dell Venue 7 and 8 mark Dell’s return to Android tablets [CNETTV YouTube channel, Oct 2, 2013]
http://cnet.co/1bw0Mdk
Dell finally moves beyond the Streak with two new Android tablets.
Get accessorized with the Dell Venue 11 Pro [CNETTV YouTube channel, Oct 2, 2013]
http://cnet.co/173mhOm
The 11-inch Venue 11 Pro from Dell features a removable battery and plenty of accessory options.
The Dell XPS 11 and 12 feature unique hybrid designs [CNETTV YouTube channel, Oct 2, 2013]
http://cnet.co/1fJpImK
Both the Dell XPS 11 and 12 are take traditional hybrid design and throws it on its ear.
The Dell XPS 13 and 15 feature high-end specs and thin designs [CNETTV YouTube channel, Oct 2, 2013]
http://cnet.co/1brtC1U
Dell goes ultra high-end with its XPS 13 and 15 laptops.
Press release from the company:
Dell Introduces New Line of Tablets and Updated XPS Laptops: Create, Share and Access Content from Virtually Anywhere [Oct 2, 2013]
- New Dell Venue tablets offer the ability to connect, share, and access content with ease
- XPS 11 is the world’s thinnest, lightest and most compact 2-in-1 in the world with the world’s first Quad HD display on an 11.6-inch 2-in-1
- XPS 15 powerhouse laptop offers the world’s first 15.6-inch Quad HD+ display for jaw-dropping visuals and the ultimate experience
Dell today took a bold step in unveiling a new family of tablets and new laptops, including a 2-in-1 Ultrabook. The Dell Venue line of tablets is comprised of four new ultrathin models designed to address the changing way people live and work today. Dell’s “damned sexy” tablets, as described by leading Enderle Group analyst, Rob Enderle, deliver leading performance and quality, backed by Intel processing technology. With compact designs that make it easy to stay connected on the go, the Dell Venue tablets have an exquisite fit and finish.
In addition to the versatile new Dell Venue tablets, Dell is introducing new XPS laptops, each with breakthrough displays for a phenomenal viewing experience with vibrant, crisp images in any available screen size. The new XPS 11, the thinnest, most compact 2-in-1 in the world, also features the first Quad HD (2560 x 1440) display on an 11.6-inch 2-in-1. The XPS 15 multimedia powerhouse boasts a stunningly thin design, and offers as an option the first 15.6-inch Quad HD+ (3200 x 1800) display in the world, which is the highest resolution available on a laptop of that size. Dell is also refreshing its award-winning XPS 13 Ultrabook with faster processors, touch Full HD (1920 x 1080) display and improved battery life. With these three laptops, Dell is leading the industry with the highest resolution displays possible.
“People today expect the best experience possible from their technology – they are counting on it to keep them connected and move with them, wherever they are,” said Sam Burd, vice president Dell Personal Computing Group. “The new Dell Venue tablets and XPS laptops give customers the stellar experience they expect from us, with performance that allows them to work how they want, when they want, in a design they’ll be proud to show off and own.”
Dell Venue Tablets: Connect, Share and Access Content with Ease
Dell Venue tablets are designed to give people on-the-go a wide-selection of sizes and options to meet their varying needs. From 8 and 11-inch Windows-based tablets complete with keyboard and stylus options, to the 7 and 8-inch Android tablets, Dell has created a dedicated brand of tablets to meet the needs of customers who are the epitome of the evolving workforce.
- The Dell Venue 8 Pro and Dell Venue 11 Pro Windows 8.1-based tablets combine the level of performance, design and responsiveness end-users love while giving IT departments what they need – the ability to integrate into an existing corporate environment with full compatibility with current Windows applications and Microsoft Office integration. Both tablets feature optional advanced security features and services such as TPM and Dell Enterprise Services.
- The lightweight Dell Venue 8 Pro runs Windows 8.1, has a bright HD IPS display, advanced connectivity options and provides long battery life so range anxiety is no longer an issue. People can also stay productive with Office 2013 Home & Student, included with the device, and the optional Dell Active Stylus.
- The Dell Venue 11 Pro, also based on Windows 8.1, provides ultimate 2-in-1 flexibility with the power of an Ultrabook, convenience of a detachable keyboard and experience of a desktop. Unlike competitive tablets, it has a user removable/replaceable battery, and its large, Full HD display with wide viewing angles makes it easy to read and create content while staying mobile. It is also available with a variety of keyboard and stylus options:
- Dell Active Stylus makes it easy to annotate, draw or take notes.
- Dell Slim Keyboard, designed for travel, also serves as a cover for the screen when folded up.
- Dell Mobile Keyboard with integrated battery provides all day productivity with a full-sized keyboard while extending the battery life.
- Dell Tablet Desktop Dock delivers full productivity on a desk with USB 3.0 ports, and dual display out ports for display extension.
- The Dell Venue 7 and Dell Venue 8 Android-based tablets are affordable, feature-rich tablets for people who want to be constantly connected wherever they are. Both tablets have an upscale fit and finish, and are designed with longevity in mind with the right components so that customers will be just as delighted with their tablet one year from now, as they are on the day they take it out of the box.
All Dell Venue tablets are based on Intel processing power for speed, responsiveness, and battery efficiency. The Dell Venue 7 and Dell Venue 8 feature Intel Atom Z2760 (“Clover Trail”) processors, while the Dell Venue 8 Pro and Dell Venue 11 Pro feature the new Intel Atom quad-core processors, code named “Bay Trail.” The Venue 11 Pro offers up to 4th Generation Intel Core i3 and i5 processor options and Intel vPro for manageability.
Dell XPS Laptops and 2-in-1: The Ultimate Experience with Gorgeous Displays
Dell’s award-winning XPS laptop line just got even better with the new XPS 15 powerhouse laptop, the introduction of the XPS 11 2-in-1, and an update to the flagship XPS 13 Ultrabook. In keeping with the XPS tradition of offering the best computing experience in any product category, the XPS laptops and 2-in-1 feature machined aluminum, carbon fiber, vibrant displays, and Corning Gorilla Glass NBT for performance, durability and the ultimate experience.
- Starting at 2.5lbs[i] and just 11-15mm thin, the XPS 11 is the world’s thinnest, lightest and most compact 2-in-1 Ultrabook available today, offering a tablet-first design with laptop functionality. It easily transitions from tablet to laptop with a 360 degree rotating hinge design, and an innovative solid surface backlit touch keyboard that provides a superb experience from lap to bag. With a Quad HD (2560 x 1440) display, the highest resolution display in an 11.6-inch 2-in-1 today, the XPS 11 has a bright, crisp viewing experience. The display also features True Color viewing powered by eeColor, which enables customers to enjoy true, rich consistent color in nearly any lighting environment.
- The XPS 15 continues to be a multimedia powerhouse delivering the highest resolution in its class, and incredible power in an ultra-thin, light wedge design, starting at 4.44lbsi. The XPS 15 is the first 15.6-inch laptop in the world to feature a Quad HD+ display, and also available with a touch option, boasts over 5.7 million pixels – five times the amount of standard HD – for jaw-dropping resolution. Designed for creative enthusiasts, the XPS 15 packs 4th Generation Intel Core i5 and i7 quad core processor options and NVIDIA discrete graphics options. Every XPS 15 boots and resumes within seconds with hard drive configuration options from 500GB to 1TB[ii], both with a 32GB mSATA SSD, to a 512GB solid state drive, all including Intel Rapid Start Technology[iii].
- The award-winning XPS 13, with its 13.3-inch, edge-to-edge display that innovatively fits into a footprint similar to an 11-inch laptop, is razor thin and light, starting at under 3lbsi. It is now even faster with 4thgeneration Intel Core processors, Intel HD 4400 graphics, and has longer battery life for the mobile professional who values a sleek design, responsiveness and ultimate mobility. Its Full HD display provides a brilliant viewing experience and is now even more versatile with a touch option.
“Dell appears to have its innovative mojo back,” said Tim Bajarin, President of Creative Strategies. “These new products clearly emphasize Dell’s commitment to create innovative mobile solutions for businesses and consumers and I believe represent some of the best products they have made in many years.”
Personal and Professional Content Anytime, Anywhere
The Dell PocketCloud application is pre-installed on all XPS and Venue products, helping users build their own “personal cloud” and remotely manage personal and professional content. By combining PocketCloud with the portability of the new Venue tablets and XPS laptops, mobile workers will be able to enjoy an easy and connected experience with access to all of their apps and content from virtually anywhere.Get the Most Out of Your Technology with Dell Services
Dell customers can get the most out of their technology with Dell Services, dedicated to keeping them connected and productive, whether they’re using their Dell Venue tablet or XPS purchase for work or home. In addition to the Dell Limited Hardware Warranty, consumers can elect to include additional protection such as Accidental Damage Service[iv], Premium Phone Support and Rapid Return for Repair after Remote Diagnosis[v], which means that their system will be repaired and returned to them within 3-5 business days after remote diagnosis. Likewise, business customers can be rest assured that their devices will fit seamlessly and securely into their corporate IT environment with Dell Enterprise Services like ProSupport[vi] on the Dell Venue 8 Pro and Venue 11 Pro tablets.Availability and Pricing
The Dell Venue 7, Venue 8, Venue 8 Pro, and new XPS 15 will be available from October 18 on www.dell.com in the United States and select countries around the world. The Venue 11 Pro, XPS 11 and the updated XPS 13 with touch will be available in November. Starting prices are as follows:
- Venue 7: $149.99
- Venue 8: $179.99
- Venue 8 Pro: $299.99
- Venue 11 Pro: $499.99
- New XPS 15: $1,499.99
- XPS 11: $999.99
- New XPS 13: $999.99
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.Dell World
Join us at Dell World 2013, Dell’s premier customer event exploring how technology solutions and services are driving business innovation. Learn more at www.dellworld.com and follow #DellWorldon Twitter.Dell, Dell Venue and XPS are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.
[i] Weights vary depending on configuration and manufacturing variability.
[ii] Hard drives: GB means 1 billion bytes and TB equals 1 trillion bytes; actual capacity varies with preloaded material and operating environment and will be less.
[iii] Intel Rapid Start Technology: Requires a Solid-State Drive (SSD) or properly configured HDD + SSD.
For copy of Limited Hardware Warranty, write Dell USA LP, Attn: Warranties, One Dell Way, Round Rock, TX 78682 or see http://www.dell.com/warranty
[iv] Accidental Damage Service excludes theft, loss and damage due to fire, flood or other acts of nature, or intentional damage. Customer may be required to return unit to Dell. For complete details, visitwww.dell.com/servicecontracts
[v] Remote Diagnosis is determination by online/phone technician of cause of issue, which may take multiple extended sessions. If issue is covered by Limited Hardware Warranty and not resolved remotely, shipping instructions will be provided. Next Business Day shipping not available in all areas, which may delay repair and return times. Other conditions apply. For complete details about Rapid Return for Repair after Remote Diagnosis Service, visit Dell.com/servicecontracts.
[vi] Availability and terms of Dell Services vary by region. For more information, visitwww.dell.com/servicedescriptions.
Multi-tasking and multi-window view used together for high performance productivity scenarios in the state-of-the-art UX environment of Microsoft Windows 8.1 – the ultimate solution not available with Apple and Android devices
The versions of multi-tasking and multi-window view in Windows 8.1 are already the second generations of the concept which first appeared during the preview of Windows 8 in September, 2011. Properly designed applications relying on them can not only be run simultaneously but also can manifest themselves at the same time on up to 4 independent parts of a single screen, as well as extended by using any number screens where there are additional monitors connected to the system. That capability not only enables much higher performance productivity scenarios than before with the first version (i.e. in Windows 8), but the number of possible scenarios can be significantly higher and more complex.
This is especially important as – unlike the current iPad and Android system – application developers could plan their individual apps as part of a growing society of apps (delivered usually by 3d parties) which can be used together with some companion apps simultaneously, constituting together a given scenario actually created by the user himself or herself. This is very much a workstation like environment already found in classic GUI based workstations, but now inside such a state-of-the-art UX environment as that of Microsoft Windows 8.1.
Acknowledgement: I should thank Zsolt Bátorfi from the DPE (Developer and Platform Evangelism) unit of Microsoft Hungary for his invaluable input to this post.
The quite simplistic iPad and Android environments are mainly satisfying the entertainment scenarios only. So the 2nd generation Microsoft Surface family of productivity tablets priced upto $2420 (when for an All-in-One configuration) [‘Experiencing the Cloud’, Sept 24, 2013] was rightfully positioned against them as there is a growing demand on the market which is not served by any other platform. The same applies to the upcoming Windows 8.1 devices from the 3d party vendors.
There will be entry level products like the $349 ASUS Transformer Book T100 which was already shown as part of The long awaited Windows 8.1 breakthrough opportunity with the new Intel “Bay Trail-T”, “Bay Trail-M” and “Bay Trail-D” SoCs? [‘Experiencing the Cloud’, Sept 14, 2013] delivered by Intel. With that the growing but still unsatisfied demands could be fulfilled by starting at sufficiently competitive levels in terms of Android entertainments devices from major global vendors, even more so in terms of Samsung devices.
I put together this post in order to understand this additional (to Intel Bay Trail and Haswell SoCs) breakthrough opportunity as clearly as only possible.
Details
Windows From Continuing the Windows 8 vision with Windows 8.1 [by Antoine Leblond on Blogging Windows, May 30, 2013]
We’re also making improvements for using multiple apps at once in Windows 8.1.
Windows 8.1 brings variable, continuous size of snap views. You will have more ways to see multiple apps on the screen at the same time. You can resize apps to any size you want, share the screen between two apps, or have up to four apps on screen. If you have multiple displays connected, you can have different Windows Store apps running on all the displays at the same time and the Start Screen can stay open on one monitor. This makes multi-tasking even easier. Also in Windows 8.1, you can have multiple windows of the same app snapped together – such as two Internet Explorer windows.
Microsoft started to run this TV ad in May 2013 to communicate the concept of Windows 8: Multitasking [Windows YouTube channel, May 9, 2013] most widely
And it was showcased last time with Windows 8.1 as Microsoft Surface 2 Halo Spartan Assault Gaming and Office Suite Multitasking Demo [HotHardware YouTube channel, Sept 25, 2013]
At the same time people are even discovering undocumented (so far) capabilities like in this Modern App Multitasking in Windows 8.1 RTM [WindowsObserver YouTube channel, Sept 11, 2013]
Compare this to the previous generation hardware and software Microsoft Surface RT – True Multitasking Demo [MyWorldOfIT YouTube channel, Nov 2, 2012] with Windows 8.0 which a common Android tablet or iPad still cannot do (except some Samsung GALAXY devices still in a limited split screen fashion, as noted a little later)
which was described in Design case study: iPad to Windows Store app [MSDN, March 21, 2012] as
Use snap view to engage your users
Windows 8 lets users multitask by “snapping” an app next to another app. The snapped view is a great way to increase the app’s time on screen and engage users for longer periods. It’s easy for a user to change the main app and the snapped app by manipulating the splitter between the two, so it is important to maintain context across resizes. We don’t want users to lose app state as a result of resizing their app.
Example: home screen snap view
Windows Store app
The snap view of the home screen is just a different view of the home page where a user can still access the same content.
In snap view, a user pans vertically to get to more content because it is more comfortable to pan along the long edge. This is different than the horizontal panning in full view, which is also optimized to pan along the long edge.
Or in a somewhat different early presentation of Windows 8 Multitasking Experience [Vectorform YouTube channel, Sept 27, 2011]
Note that Samsung was quick to employ this single concept in its forked Android solution, first in Multiscreen – GALAXY Note 10.1 – Samsung [SAMSUNGMOBILEUK YouTube channel, Oct 12, 2012] and then later in GALAXY Note II and Note 3 phablets, and in the Note 8.0 tablet and GALAXY S4 smartphone, where it was called Multi Window (also for Note 10.1), but just for two applications at the same time for which the device screen is split into two parts. See also Samsung GALAXY Note 10.1 Has Arrived Game-Changing Device Hits U.S. Store Shelves Tomorrow [Samsung Mobile Press, Aug 15, 2012]. Not for all GALAXY devices!
And here is a rare recognition of the fact that Yes, the Microsoft Surface RT tablet is much better than Android or iPad Tablets [GodGunsGutsGlory4KJV YouTube channel, Aug 21, 2013]
I held off from buying a Microsoft Tablet and bought an Android Tablet after listening to some flawed and rather biased reviews a while back.
But after being frustrated once again that Android STILL CAN’T MULTITASK while playing videos I went and looked further into the Microsoft Surface RT and bought one.
There are several popular youtube videos comparing the Surface RT to Androids and iPad tablets but evidently either those people don’t know how to run a REAL tablet or they are deliberately skewing the comparisons. Because face it, the Surface RT is much more capable than the Android. And the Surface Pro of course is a full powered laptop but with less battery life and cost a pretty penny/ So for what I want in a tablet I got a Surface RT and it is great!
As I said, the most of the reviews that came up in search were flawed.
I was watching this pathetic one and should have known better when I saw the username… http://www.youtube.com/watch?v=sYbCfL…
But check out the comments now. LOL! The comments were more helpful than the video.
They talked about some honest review by some Lisa woman so I found this video and it was great… http://www.youtube.com/watch?v=lIOG2V…
So after that I bought one and the Surface RT did what I needed and then some. Like built in Remote Desktop that works just like it did on my Windows 7 laptop so I can log into my home pc while away.
And while most reviews just showed the Surface running the active tiles home screen and launched apps from there they did not demonstrate the Desktop mode which operates it in the more native Windows screen that people are used to which is where you can open windows and navigate the machine or use full Internet Explorer 10.
Anyway I am ranting again… and that’s what this video is. It is more of a RANT and a warning to others to be careful with the biased reviews. I give a two thumbs up to this tablet!
No wonder that Microsoft started to highlight the multitasking advantage in this recent video about Surface RT vs. iPad [Windows YouTube channel, Aug 7, 2013], see the part starting at [0:43] under the title “Multitask” and noting that:
One app at a time [on iPad] vs. Do multiple things at once [on Surface RT]
Design, technology and business background for the above differentiation
Microsoft design principles (Windows) [MSDN, March 8, 2013]
Here are five principles for building great Windows Store apps. Use these principles when you plan your app, and always ensure that your design and development choices live up to them.
Pride in craftsmanship Be fast and fluid Authentically digital Do more with less Win as one
- Use the UI model.
- Work with other apps to complete scenarios by participating in app contracts.
- Use our tools and templates to promote consistency.
Work with other apps, devices, and the system to complete scenarios for people. For example, let people get content from one app and share it with another. Take advantage of what people already know, like standard touch gestures and charms, to provide a sense of familiarity, control, and confidence.
Following these five Microsoft design principles will help you make the best choices when you design your app.
See also: Modern Design at Microsoft [by Steve Clayton on Microsoft News Center, June 7, 2013] – Going beyond flat design
A very important example of “Work with other apps to complete scenarios“ is the multitasking which became available in the first version of Windows 8, and had been significantly enhanced in the recent second version:
Jensen Harris on productivity and multitasking from Tami Reller: Worldwide Partner Conference 2013 Keynote [transcript provided by Microsoft, July 8, 2013]
The desktop in Windows is the single most powerful platform in the world. It is the only platform in which you can run Photoshop and Lightroom and AutoCAD and Visual Studio and Office all in one platform. And we really wanted to bring together the best of the modern UI and the best of the desktop UI and harmonize them in Windows 8.1.
So the first thing that you’ll notice is that we’ve made it really easy to get to the Start screen in 8.1 with the addition of the Start button. (Laughter, applause.)
So when I click this, this is not just your father’s Start button, this actually floats in the tiles on top of the desktop. So you get this beautiful look of your desktop. You don’t lose context of what you’re working on. It just comes in over top and then floats away.
And you can see we’ve done a lot of work here to make your Start screen be ultra-efficient. We’ve got the small tiles, we’ve got the groups, we’ve got the large tiles that allow you to create, together with new enterprise custom ability and control that we’re giving over the Start screen in Windows 8.1 for you to create an awesome, enterprise consumer dashboard that has all the things that you love in one place.
And of course, one other thing that you can do by default in Windows 8.1 is boot to the desktop if you want as well. And so the whole experience comes together where you have control over the PC.
So we love the desktop and we have made it a lot better. But productivity isn’t just defined by the desktop. The desktop is one way of working. Productivity is defined by robust multitasking, flexibility, efficiency, and having all the apps that you need. And what we’ve done in 8.1 is taken productivity to the next level and brought what was great about the desktop and the things that you could do there and made it even better in the modern UI and optimized it for not just 8-inch tablets, but also large screens, desktops, powerful laptops.
Let me show you some of what we’ve done. So one of the most important apps that exists is mail. This is the new version of the mail app that we have not yet made available publicly, but will be available with Windows 8.1 RTM.
And I’m going to use my mouse here. The first thing you’re going to notice is this power pane here on the left that shows me my folders, it shows me people. I can flag mails very quickly just here in the view — boom, boom, boom, boom, boom — and they’ll show up here in my flag view.
We have my favorite people, all of the mail here, and I also have them split out. Of course I control this. So if I want to put Panos in my list of favorite people, I can do that. If I want to take some people out, I can do that as well.
We’ve also integrated some awesome features to help keep your mail under control. Of course something like drag and drop is really important, and we have all your folders here that you can just directly drag and drop into using your mouse or touch.
We have brought together all of your social updates. So things from Foursquare and Facebook and LinkedIn, these sort of pseudo-spammy, but kind of interesting things and put them in one place so they’re out of your way without needing to set anything up.
And then probably my favorite view here is the newsletter view. And these are also things that sometimes you want to see. Like I love that I have these Living Social deals, but I don’t need to get eight of them a day, I really only need to see the most recent one. And so we’ve integrated a feature called Sweep into the mail app. And what this allows me to do is I can delete all of my Living Social deals. But what’s even cooler is I can say, just delete all of them except for the latest ones. I’m going to hit Sweep, and it’s going to set this up on the server. You’re going to see all of the Living Social deals have disappeared except for the top ones, and it’s always going to make sure that I only have one of these in my inbox from now on. These are some of the ways in which mail makes you more efficient. (Applause.) Thank you.
Another thing, though, that’s really important if you’re being efficient is the keyboard because I don’t know about you, but I do an awful lot with keyboard shortcuts just typing. And I showed you the new search feature, but I haven’t shown you how well it works with the keyboard and how it makes you more efficient.
This new search feature is really the command line for Windows. So I’m just going to type a single — I type “Windows plus S” to bring up search. I’m going to type a single character, “K.” And in doing so, it has brought back apps like Kindle and In the Kitchen, it’s brought back Music, it’s brought back settings like keyboard settings, it’s brought back files, local and in the cloud, it’s brought back Web suggestions, it’s brought back people on my PC. And it’s very, very powerful.
For instance, if I’m just here in mail and I just want to start playing a song, I can just type “K” it brings up the name of the song. I’m just going to hit enter, and it starts playing without even taking me out of the app. Just immediate music playback. So this is one of the examples of how the new Search box makes it possible to do things very, very fast. You will find that this becomes the stickiest feature in Windows 8.1, and you can’t imagine ever living without it.
Another thing that defines productivity is multitasking. And one of the things that I think is really cool about 8.1 is the multi-window view that we have.
So here are a few photos that are attached to a mail. And when I click one of these, notice that it opened up photos side by side with mail. This isn’t some weird preview app that only shows a few file formats or something like this. This is the actual app that is associated with the file extension. And so this could be photos, PDFs, it could be Office, it could be anything. And this happened just automatically.
Another example of this, let me pull this off the screen, and I’m going to show you a link. And when I click this, it’s going to open up IE side by side with mail. You can see that there’s no restriction anymore on just one very small snapped app and then a huge app. We can now use the window 50/50. I can move the snap point so I can make one a little bigger, I can make the other one a little bigger if I want. And it’s not just limited to two apps side by side.
So here in IE, I’m going to right click and do open link in new window. And suddenly, what I have here is two IE windows side by side. (Applause.) Yeah. Suddenly, I have something that is starting to look like a very productive work station. And I can move these windows around, I can put them where I want. We have maximize, we have resize, and all of a sudden you start to realize that there’s more than one way of doing awesome productivity. This uses all the pixels on my PC.
And on this sort of smallish monitor, I can fit three. But if I had something like a 2550 x 1440 monitor, I could show four apps on the screen at once. And all of a sudden, now you’re way more productive than you could have been on the desktop. You’ve got your Twitter feed, you’ve got your full running mail app, you’ve got multiple browser windows or multiple mails up at once.
And it gets even better. If I attach a second monitor, then suddenly I can do the same thing on multiple monitors at once. So I have any collection of apps across my monitors in any configuration I want, any size I want, blending desktop and modern apps across my screens. I can bring the Start screen up on one and just leave it, and this doesn’t just work for two monitors, it works for three, four, five, six, seven, as many as I have. And so this sort of shows the power of Windows 8.1 and the modern UI even on a desktop engineering workstation making you more productive.
And then we think about Windows starting on —
TAMI RELLER: A phone?
JENSEN HARRIS: A phone. On 8-inch tablets, also doing the same multitasking and running all the way up across all of these devices, integrated with Xbox and out to any kind of workstation. And it is pretty fantastic.
You can watch the full Tami Reller keynote about Windows 8.1 Product Enhancements [msPartner YouTube channel, July 9, 2013] presenting the complete high-end differentiation vs. the iPad and Android devices which contains the whole demo by Jensen Harris starting at [21:10] while the above part at [53:10], and the end of the demo is at [1:02:10]:
And here is an overall First look at Windows 8.1 [Windows YouTube channel, June 5, 2013] video by Jensen Harris worth to watch as well:
2nd generation Microsoft Surface family of productivity tablets priced upto $2420 (when for an All-in-One configuration)
Indeed that is a winning positioning as evidenced by this
Update: Delta to equip 11,000 pilots with Microsoft Surface 2 devices for their electronic flight bags [surface YouTube channel, Sept 30, 2013]
A recent Gartner Survey Says Entertainment Accounts for Half of Device Screen Time [press release, Sept 17, 2013]. Statista made the following conclusion out of that:
This was on the same day as the new Microsoft Surface family was announced which clearly showed that Microsoft is targeting its next-gen Surface products to the productivity market:
With this Microsoft clearly indicated its major direction for the 10.6 inch tablet devices. They are meant for the production uses and they cost consequently (much) more than either the high-end devices from Apple, Samsung and other global brands, or the top of the local brand Android tablets supplied by the extremely agile “race to the bottom” ecosystem of the so called white-box manufacturers.
From On The Record With Microsoft’s Surface Bosses Panos Panay And Brian Hall [TechCrunch, Sept 13, 2013]
WHY KEEP SELLING THE SURFACE RT FOR $349?
TechCrunch: Where does the $349 Surface RT fit into the Surface family, and who is the product aimed at?
Panos: Surface RT still brings, for its value, a lot of the qualities of being productive. Now keep in mind that it will upgrade to Windows 8.1, and it will take on Outlook, and it will give you the features of being a productive tablet.
It’s not as fast, but you are also not paying as much. Doesn’t have the second stop in the kickstand, it doesn’t have the better screen, but you are also not paying as much, so it truly is a value. If you want the most productive tablet from a value perspective what you are getting there, or from a cost perspective, I think that is what we are offering.
Hall: We do think that we’re establishing a variant of the category. To date people have thought of tablets entirely through the iPad lens. We’re doing a variant of the tablet, which is the productive tablet. And so at the iPad level, if they come in and say do you want an iPad or a productive tablet, and we have Surface 2, it is the most productive tablet at its price point.”
Surface RT $349+…….. Surface 2 $449+……….…. Surface Pro 2 $899+
NVIDIA Tegra 3 (T30)…..….NVIDIA Tegra 4 (T40)……..Intel Core i5-4200U

Apps (included): Mail, Calendar, People, Internet Explorer 11, Photos, Music, Video, Games, Skype, Fresh Paint, Calculator, Reading List, Reader, Scan, News, Weather, Sports, Travel, Finance, Health & Fitness, Food & Drink, Help, Camera, SkyDrive, Sound Recorder and more
Meet the new Surface [surface YouTube channel, Sept 23, 2013]
Microsoft’s Surface event in under 4 minutes [The Verge YouTube channel, Sept 23, 2013]
Microsoft’s Surface Tablet: A $900M Do-Over? [Bloomberg YouTube channel, Sept 22, 2013]
First impressions of Microsoft’s Surface 2 [CNNMoney YouTube channel, Sept 23, 2013]
Microsoft Unveils New Surface at NYC Event [AssociatedPress, YouTube channel, Sept 23, 2013]
Related Associated Press articles (usually republished by a large number of media):
– Microsoft unveils new Surface, fixes shortcomings [Sept 23, 2013]
– Review: New Surface tablets make typing easy [Sept 24, 2013]
CNET News: Interview: Panos Panay [CNETTV YouTube channel, Sept 23, 2013]
Related CNET article: Surface 2 declassified: How Microsoft made Surface into the tablet the world said it wanted [CNET news, Sept 23, 2013]
Hands-on: new Surface 2 accessories add backlit keyboard, docks [CNETTV YouTube channel, Sept 23, 2013]
Related CNET article: Surface 2 accessories step up: Backlit Type and Touch Covers, Power Cover, Docking Station (hands-on) [CNET review, Sept 23, 2013]
Microsoft’s Surface 2 and Surface Pro 2 get a boost from some useful new extras. The good news is, older Surface Pro users can take advantage, too.
How do you improve upon the Surface, Microsoft’s tablet-as-PC that debuted last year? Internal upgrades are always welcome: more battery life, a better display, amped-up graphics. But the real killer apps of the next Surface 2 and Surface Pro 2 tablets might once again be the accessories.
The Type Cover was the one part I loved the most about the last Surface Pro, for good reason: it worked great, felt small, and acted as a screen cozy. The Type Cover 2 and Touch Cover 2 make small but very important improvements: they both add backlit keyboards, and the Touch Cover 2 has far more sensors under its microfiber surface.
The $130 Type Cover 2 has four colors now (2013 is the “Year of Colorful Electronics”) — cyan, magenta, purple, and black — and a quieter click mechanism, plus the pressure-sensitive touch pad works with Windows 8 gestures. The $120 Touch Cover 2 has faster type responsiveness in addition to the backlighting and added sensors, but I imagine most people would spend the extra $10 for the Type Cover. All of these will work with older Surface Pros and new Surface 2 and Surface Pro 2 tablets. Surface RT owners, you might be out of luck.
There’s one other new cover, and it’s the one I’d buy: the Power Cover (price not available yet), a thicker Type Cover accessory that adds a battery pack, adding 50 percent more battery life, and charges the Surface (Surface 2, Surface Pro, and Surface Pro 2 — again, sorry Surface RT users) in your bag when not in use.
Besides new keyboard covers, Microsoft also debuted a $200 Docking Station, a long-awaited (and needed) way to connect your Surface easily to extra ports while on a desk. Tall, angular, and black, it’s a tiny bit bulky but slides around the Surface Pro or Surface Pro 2, locking into the side ports and offering up one USB 3.0 port, two USB 2.0, audio in/out, Ethernet, and a Mini DisplayPort. It’s not much different from other charging docks seen on laptops and tablets, but the Docking Station also allows users to use the Type/Touch Cover at the same time — and, you can daisy-chain extra monitors via Mini DisplayPort.
Microsoft will also be offering a Car Charger ($50) for Surface road-recharging, and a Wireless Bluetooth Adapter ($60) to enable typing covers to work when disconnected from Surface, which might be helpful for long-range operation — but, then again, you could always purchase a separate wireless keyboard for the same price.
Do these make a difference in a crowded tablet market? The dock keeps the Surface competitive with equivalent Windows 8 tablets for business markets. The keyboards continue to be excellent. But the Surface 2 and Pro 2 accessories, while refined, are hardly surprising. They are, however, undeniably useful.
Surface Pro 2
Surface Pro 2 – from Microsoft [surface YouTube channel, Sept 23, 2013]
Microsoft Surface Pro 2 Hands-On | Engadget [Engadget YouTube channel, Sept 23, 2013]
Surface Pro 2: Microsoft’s Newest Tablet PC // Hands On [Mashable YouTube channel]
Surface 2
Surface 2 – from Microsoft [surface YouTube channel, Sept 23, 2013]
Microsoft Surface 2 Hands-On | Engadget [Engadget YouTube channel, Sept 23, 2013]
Surface 2: hands-on with Microsoft’s new Windows RT tablet that ‘doesn’t slow down’ [Engadget YouTube channel, Sept 23, 2013]
Surface Workshop at Art Center College of Design [surface YouTube channel, Sept 23, 2013]
Remix Project — Linkin Park’s Joe Hahn [surface YouTube channel, Sept 23, 2013]
The related Microsoft press release
Read also:
– Announcing Surface 2, Surface Pro 2, and new Surface Accessories [Panos Panay on the Surface Blog, Sept 23, 2013]
– Surface 2, Surface Pro 2, and new accessories announced [Windows Experience Blog, Sept 23, 2013]
– SkyDrive’s new 200 GB plan: Enough storage for a photo every hour from birth to graduation [Inside SkyDrive, Sept 23, 2013]
Microsoft unveils Surface 2, Surface Pro 2 and new accessories [press release, Sept 23, 2013]
Note to editors: The battery life figure provided below was corrected following publication. Surface Pro provides up to 75 percent more battery life, not 60 percent more as was previously indicated.
NEW YORK — Sept. 23, 2013 — Microsoft Corp. on Monday announced that the Microsoft Surface family of tablets is growing. Two new Surface models — Surface 2 and Surface Pro 2 — along with an expanded portfolio of new Surface accessories, will be available at Microsoft retail stores, http://www.MicrosoftStore.com and select third-party retailers and commercial resellers in 22 initial markets, including Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, the United Kingdom and the United States on Oct. 22 and China in early November. Additional markets will be announced in the coming months.
Surface 2 and Surface Pro 2 each benefit from significant updates, including improvements to processing power and battery life, to display and camera resolution, and to the Kickstand, now with dual angles, so it’s more comfortable for you to use your Surface on your lap or at your desk. Enhancements in Windows RT 8.1 and Windows 8.1 Pro make Surface 2 and Surface Pro 2 even more powerful and customizable.
Pre-order Surface
Customers can pre-order Surface 2 and Surface Pro 2 starting at 8 a.m. EDT on Sept. 24, 2013, athttp://www.MicrosoftStore.com, Microsoft Stores, and Best Buy in the U.S. and Canada, as well as select retailers in most Surface 2 and Surface Pro 2 launch markets.
Value-added services
To help people get the most out of Surface 2 and Surface Pro 2, customers purchasing either device will receive free Skype calling to landlines in more than 60 countries for one year, unlimited Skype WiFi on their Surface 2 or Surface Pro 2 at more than 2 million hot spots worldwide for one year, and 200 GB of free SkyDrive storage for two years.
Surface 2
Surface 2 is the most productive tablet for personal use. It offers all the entertainment and gaming capabilities you expect from a tablet, along with the ability to get work done. Surface 2 is powered by an NVIDIA Tegra 4 processor, making apps run faster and smoother and increasing battery life to up to 10 hours for video playback. The 10.6-inch ClearType Full HD display now renders 1080p video for enjoying shows and movies, and its full-size USB port has been upgraded to USB 3.0 for up to four times faster file transfers. Camera resolution has also increased, with a 3.5-megapixel front camera and 5-megapixel rear camera, both capable of capturing 1080p video and featuring improved low-light performance, making face-to-face conversations with your favorite people crisp and clear. Even with these and other upgrades, Surface 2 is slightly thinner and lighter than its predecessor.
Surface 2 will ship with Windows RT 8.1, bringing improvements in key areas such as personalization, search, multitasking, built-in apps, the Windows Store experience and cloud connectivity. The new Xbox Music allows you to stream millions of songs for free, and an updated Video app and great games from the Windows Store such as “Halo: Spartan Assault” will ensure that you never run out of ways to play. When it’s time to get serious, Surface 2 is pre-loaded with Office Home & Student 2013 RT and Outlook 2013 RT; simply click in a Touch or Type Cover and get to work.
Surface 2 is available in 32GB and 64GB configurations[1]; it will start at $449.
Surface Pro 2
Surface Pro 2 is the successor to Surface Pro and, like its predecessor, is a true laptop replacement, capable of running virtually all your Windows software including the full Microsoft Office suite [2], as well as apps from the Windows Store. Surface Pro 2 offers the portability and simplicity of a tablet when you want it and the power and flexibility of a laptop when you need it. It is powered by a fourth-generation Intel Core i5 processor which, combined with other improvements, delivers increased performance and up to 75 percent longer battery life than Surface Pro.
Starting at $899, Surface Pro 2 will be offered in 64GB and 128GB configurations with 4 GB of RAM and 256GB and 512GB configurations with 8 GB of RAM.[1]
Full specs are available at http://www.Surface.com/pre-order.
New Accessories
Today’s announcement also includes seven new accessories that will make Surface even more flexible, more portable and more productive:
Touch Cover 2. Thinner and lighter than the original Touch Cover, measuring only 2.75 mm thin, Touch Cover 2 features backlit keys for even better readability. Touch Cover 2 is more rigid, registers keystrokes with greater accuracy and features updated sensors that support a variety of gestures across the entire keyboard. Touch Cover 2 has an estimated retail price of $119.99. It will be available for pre-order on Sept. 24 in all markets where Surface devices are available for pre-order.
Type Cover 2. Type Cover 2 features the same super-thin, lightweight design of the original Type Cover, but it’s now backlit and will be available in Cyan, Magenta, Purple and Black in the coming months. It’s also more rigid, providing a better lap-typing experience, and is designed to be noticeably quieter when striking keys. Type Cover 2 will have an estimated retail price of $129.99. It will be available for pre-order on Sept. 24 in all markets where Surface devices are available for pre-order.[3]
Power Cover. Power Cover delivers the same great typing experience you get with Type Cover while extending the battery life of your Surface 2, Surface Pro and Surface Pro 2 by up to 50 percent to help you make it through that late-night meeting or the entire flight. Power Cover will have an estimated retail price of $199.99 and has a projected release date of early 2014.
Docking Station for Surface Pro. The Docking Station for Surface Pro lets you quickly connect Surface Pro and Surface Pro 2 to desktop PC peripherals in a single step, taking you from laptop to desktop in an instant. While Surface Pro or Surface Pro 2 is docked, it can connect with an external monitor, Ethernet, speakers and power supply. PC peripherals connect via its one USB 3.0 port and three USB 2.0 ports. The Docking Station for Surface Pro will have an estimated retail price of $199.99 and has a projected release date of early 2014.
Wireless Adapter for Typing Covers. The Wireless Adapter for Typing Covers connects magnetically to any Touch or Type Cover, letting you type from anywhere in the room using Bluetooth technology, so it is even easier to connect Surface to a TV or monitor[4] and type from another location, such as the couch. Wireless Adapter for Typing Covers will have an estimated retail price of $59.99. It will be available for pre-order in the U.S. and Canada beginning Sept. 24.
Car Charger with USB. Car Charger plugs into most cars’ power or lighter ports and charges Surface without the need for an additional adapter. It also features a USB port to allow simultaneous charging of a phone or other device. Car Charger will have an estimated retail price of $49.99 and has a projected release date of early 2014.
Arc Touch Mouse Surface Edition. This special-edition Arc Touch Mouse has been updated to match the look of Surface. Like other Arc Touch mice, it is designed for comfort and flattens for portability. It connects via Bluetooth 3.0, freeing Surface’s USB port for use by other devices. Arc Touch Mouse Surface Edition will have an estimated retail price of $69.99 and will be available for pre-order in the U.S. and Canada on Sept. 24. Distribution in additional markets is projected to begin in the coming months.
More information on Surface is available at http://www.Surface.com.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
The information contained in this press release relates to pre-release software products that may be substantially modified before their first commercial release. Accordingly, the information may not accurately describe or reflect the software products when first commercially released. The press release is provided for informational purposes only, and Microsoft makes no warranties, express or implied, with respect to the press release or the information contained in it.
[1] System software uses significant storage space. Available storage is subject to change based on system software updates and apps usage. 1 GB = 1 billion bytes. See Surface.com/storage for more details. Initial quantities of Surface Pro 2 with 512 GB will be limited.
[2] Office sold separately.
[3] The Black and Purple Type Cover 2 will be available for pre-order. Other colors will be available in the coming months.
[4] Adapter required; sold separately.
For broadcast download:Visit http://www.microsoft.com/en-us/news/presskits/surface for b-roll clips.
Microsoft could be acquired in years to come by Amazon? The joke of the day, or a certain possibility (among other ones)?
Discussion with one of my friends in the profession, let’s call him Gabriel (ezt diszkutáltuk itt Gábrielként szereplő szakmai barátommal az elmúlt 24 órában):
GABRIEL:“the Wintel camp is destined to fail since the two giants have been keeping most of the profits to themselves, which is indirectly pushing many players to Google’s ecosystem” [see: The question mark over Wintel’s future will hang in the air for two more years]Continuing this logic Apple is the most vulnerable one. It is also true, however, if there is no profit, no investment, innovation and progress. Rather, I see it as the old world order is overturned, and there is a new world order being formed, where there will be no dominant player like Wintel back in time, but there will be big groups of power. Majority of the profit will be harvested by dominant integrated players, like Samsung and Lenovo. The effect of transistor radio has been started to get felt, and there is a need of fundamental business model transformation. This is why MS is changing a lot, in the field of Devices & Services. Gadgets are getting cheaper and cheaper, OEMs do not want and can’t pay license fees, and therefore HW and SW integration is needed in order to offer a better user experience, and Cloud Services is going to be the big battlefield. And here’s the big loser could Apple, and there will be a giant battle between MS, Google and Amazon. |
GABRIEL:“the Wintel camp is destined to fail since the two giants have been keeping most of the profits to themselves, which is indirectly pushing many players to Google’s ecosystem” [ld. The question mark over Wintel’s future will hang in the air for two more years]Ezt a logikat folytatva, az alma a legsebezhetobb. Viszont az is igaz ha nincs profit, nincs befektates, innovacio es haladas. En inkabb ugy latom hogy a regi vilagrand felborult, es kialakuloban van egy uj vilagrend, ahold nem less dominans jatekos mint a Wintel idejen, de azonban lesznek nagy ero-csoportok. A profit nagy reszet az dominans integralt jatekosok mint a Samsung es a Lenovo fogjak aratni. Elkezdodott a tranzisztor radio effektus es alapveto uzleti modell transzformaciora van szukseges. Ezert valt egy nagyot a MS is, a Devices & Services teruleten. A kutyuk egyre olcsobbak lesznek, az OEM-ek nem akarnak es tudnak licensz dijt fizetni, es igy szukseges a HW es SW integracio hogy jobb felhasznaloi elmenyt nyujtson, es a Cloud Services lesz a kovetkezo nagy csatater. Es itt a nagy vesztes az alma lehet, es a MS, a gugli es az Amazon kozott lesz a titani csata. |
SÁNDOR:IMHO the great battle will be between Amazon and Alibaba-Tencent-Xiaomi-Baidu etc., the Chinese company or group going out of the fight in Mainland China into a world domination. I will not be surprised if on the Western side Amazon will first acquire ONE MICROSOFT now turned to the right direction (it is worth for everybody to orient him/herself towards Seattle), and then even Google. Facebook and the global financial interests clustering around it will be the third major group, which will enter the battle after the 2016 both with the great Western technologies group and the big technology group/company coming out of the Mainland China as a global force by that time. The great strength of the Facebook-rooted group will be the Facebook currency (not a typo), which will be able to surpass the U.S. dollar as much as any other currency. Now, this will of course come well after 2016. … and I dare advance this projection not as some kind of a SEER, but based on hard-core current facts, trends etc., as well as the result of 3 and a half years of unrelenting work. |
SÁNDOR:A nagy csata SZVSZ az Amazon és az Alibaba-Tencent-Xiaomi-Baidu stb. közötti belkínai küzdelemből világuralomra jutó kínai cég vagy csoportosulás között lesz. Nem lepődnék meg, ha nyugati oldalról először a most jó irányba váltó ONE MICROSOFT-ot venné meg az Amazon (érdemes Seattle-be orientálódni mindnkinek), majd még a Google-t is. A Facebook és a körülötte csoportosuló globális tőkeérdekeltségek alkotta együttes lesz a harmadik nagy csoport, mely majd 2016 után lép csatába úgy a nagy nyugati technológiai csoporttal, mint a Belkínából addigra globálissá lett nagy technológiai csoporttal/céggel. A Facebook gyökerű csoport nagy erőssége lesz a Facebook valuta (nem tévedés), mely úgy a dollárt, mint bármi más devizát überelni lesz képes. No persze ez már bőven 2016 után. … és ezt egyáltalán nem valamiféle látnokként, hanem kőkemény jelenlegi tények, trendek stb. alapján, valamint 3 és fél éves lankadatlan munka eredményeként merem előre vetíteni. |
GABRIEL:Amazon buys the MS? This is worth of being the joke of the day. Thanks for the entertainment. I am on a bike tour and just stopped. The guys asked why I started all of a sudden to guffaw. …[later] I just read over to the end. Even more, they will swallow even Google? Oh wow! And how, pray tell, will they do this? Oops! Giant market cap, but only just marginably profitable. Back last year they were in loss. So how will they scrape together 600 billion dollars? Perhaps the Chinese People’s Army will lend them? Amazon Q3 2012 earnings: $13.18 billion revenue, net loss of $274 million [engadget, Oct 25, 2012]
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GABRIEL:Az Amazon megveszi a MS-t? Ez feler a nap viccevel. Koszi a szorakoztatast . Motoros turan vagyok es epp megalltunk. A haverok kerdeztek hogy miert kezdtem hirtelen hangosan rohogni. …[később] Most olvastam vegig. Sot, meg a guglit is bekebeleznek? Oh wow! Es hogyan, tennek, pray tell? Oops! Oriasi piaci ertek, de epp hogy marginalisan profitabilisak. Tavaly meg vesztesegesek voltak. Szoval hogyan fognak 600 Milliard Dollart osszakapirgalni? Talan a kinai nephadsereg majd kolcson ad nekik? Amazon Q3 2012 earnings: $13.18 billion revenue, net loss of $274 million [engadget, Oct 25, 2012]
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SÁNDOR:My dear friend Gabhri’-el (“man of God“)!I did not want to disappoint you. My point was simply to indicate in a gentle way that in the current, quite unpredictable situation even the most unimaginable outcomes are as much possible as yours. Glance at the posts I referred to in the closing part of The question mark over Wintel’s future will hang in the air for two more years post of mine, and I hope you will agree with the above “indication statement” at least. Regarding the current market caps vs. that of Amazon I will draw your attention to certain historical stock prices given below. I will also dare to comment on them as suits my purpose here. |
SÁNDOR:
Kedves Gábri-Él (“Úr embere”)!Nem szerettem volna csalódást okozni neked. Egyszerűen azt kivántam volna érzékeltetni, szelíd formában, hogy a jelenlegi, meglehetősen megjósolhatatlan helyzetben még a leginkább elképzelhetetlen kimenetek is legalább annyira lehetségesek, mint a tiéd. Vess egy pillantást a The question mark over Wintel’s future will hang in the air for two more years című bejegyzésem befejező részében hivatkozott bejegyzésekre, és remélem legalább a fenti “érzékeltetési kijelentésemmel” egyet fogsz érteni. Ami az Amazonéval szembeni, jelenlegi részvénypiaci cégértékeléseket illeti az alábbiakban felhívnám figyelmedet bizonyos történelmi tőzsdeárazásokra. Veszem a bátorságot magamnak ahhoz is, hogy a szándékaim szerint megjegyzéseket fűzzek ezekhez. |
Let’s see first Microsoft vs. Nokia (lássuk először a Microsoft kontra Nokia összehasonlítást):
– Nokia had exactly 10 times higher share price ($39.72) at its latest peak (October 2007)than the one on the August 30, 2013 ($3.90)
– Microsoft’s latest peak of $36.81 on the same date never recovered ever since despite its continuous good profit and cash accumulation performance
– Even the acquisition of Nokia’s Devices & Services business on Sept 3, 2013 did not help much, while Nokia’s share jumpstarted by 60% since then (see the combined small chart on the right by clicking on it for a detailed comparison since the acquisition)
Then go to an Amazon vs. Google comparison (lássuk ezután az Amazon kontra Google összehasonlítást):
– Amazon’s share price is growing since November 2008 when it was $42.70 and it came to around $300 for the last two months.
– At same time Google’s share price was growing at such a pace in much earlier period, since Nov 17, 2008 ($262.43) to Dec 21, 2009 ($619.98), then after sharp decline during 2010 recovered to a generally below $600 level till July 9, 2012 ($576.52), only after which started an Amazon-like sharp till May 13, 2013 ($909.18), then continuing to be mostly below of that with rise to $889.07 for the week of Sept 9, 2013. See a recent timeframe on the right.
Final observations and conclusions:
- Microsoft swallowed the once most promising part of Nokia’s business, the one for which Nokia was famous for. Why the same thing could not happen to Microsoft when its upcoming 2 years of market trials will end in a similar niche market result in the Devices & Services space now to be joined under Stephen Elop’s leadership? That is Amazon acquiring that part of Microsoft the same way Microsoft that part of Nokia. Two years from now Amazon would not want anything else than that business only to join with one of its own (Kindle etc.). Meanwhile the rest of Microsoft will continue as an enterprise vendor with an alternative cloud platform to consumers as well.
- If that is a definite scenario (albeit one of many others) why the same thing could not happen to Google’s overall Motorola device and Android software business, thus leaving Google with classic advertising part.
The question mark over Wintel’s future will hang in the air for two more years
This is my brief answer (details for that will come after the Acer’s opinion) to:
Wintel destined to eventually fail, says Acer founder [DIGITIMES, Sept 10, 2013]
Commenting on recent events in the PC industry at a recent media conference, Acer founder Stan Shih said that the Wintel camp is destined to fail since the two giants have been keeping most of the profits to themselves, which is indirectly pushing many players to Google’s ecosystem.
Since Wintel’s business strategies can no longer create profits for partners, many downstream IT players have turned to other ecosystems to seek profitability, noted Shih, adding that Google’s open platform strategy is not the main attraction prompting IT players to join the Google camp.
Linux is also an open platform, but this has not helped it receive similar attention, Shih noted. For an ecosystem to have a chance of growing and staying strong, it must have leadership adopting strategies that allow all partners to earn profits.
Shih pointed out that Microsoft’s acquisition of Nokia will be the right decision if the cooperation creates value for the companies, shareholders, consumers and partners.
In the past, Taiwan-based enterprises have not placed much focus on the software and service industries, ignoring the importance of strengthening design capabilities and related intangible outputs.
Shih believes Taiwan will need to put more investment into design innovation (arts, software and technologies), in order to change the current status.
As for recent rumors that Acer may be acquired by another player, Shih declined to comment and said that he is in no position to talk about the situation. However, not long ago, when asked the same question, Shih said he is neutral about the idea as long as the plan is fully thought out, is good for both enterprises, and is able to create value and help the company advance further.
As with The long awaited Windows 8.1 breakthrough opportunity with the new Intel “Bay Trail-T”, “Bay Trail-M” and “Bay Trail-D” SoCs? [‘Experiencing the Cloud’, Sept 14, 2013] there is at least a renewed hope that the Wintel phenomenon would be able to continue its industry level influence for the next two years at least. Note that Acer founder was definitely well aware of the Bay Trail-T situation when he did his remark about Wintel’s Future as already doomed.
People heavily engaged in the Wintel camp with their livelihood became so excited with that post of mine about Bay Trail that started to debate the question “for what the heck Windows on ARM is needed anymore?”
Reading through their exchange of views (in Hungarian) I had to put the following comment (given in English but also showing the original in Hungarian) to their debate:
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Your question of “for what the heck Windows on ARM is needed anymore?” could be raised only from a software developer point of view. From point of view of hardware, which is the primary view in this regard, such a question is meaningless. Intel just only catched up with the lag it had in the area of true mobile SoCs, and only in the space of so called application processors. Even more, marketwise it could only start from now to prove its ability to sell the Bay Trail-T SoCs (having finally leading parameters) in hundreds of millions annually. This proof could take as much as 2 years, since only the Windows 8.1 market has been secured for Intel so far, and with that the company would hardly be able to achieve such a high annual volume in only 2 years. Meantime the ARM leading edge will move further ahead. Intel already has big.LITTLE around its neck with which even smaller vendors, like the 500 people strong Allwinner, could just within half a year leapfrog over Bay Trail-T. Moreover, the leadership implementation of the 64-bit ARM client SoCs, coming to market in 2014, will also rely on big.LITTLE. Even more essential, however, that during these next 2 years Intel will compete with an incredibly innovative, and from the “go to market” point of view much more efficient, what I will call, OPEN SILICON IP (Intellectual Property) ecosystem, versus its own, now completely closed (even in GPU as well) IP system. Personally I would regard as an outstanding achievement if during these 2 years Intel would not lag significantly from the leading of of ARM. Such a conclusion is based on the exploration of the OPEN SILICON IP ecosystem exactly one year ago (which was published just upon the completion of a supplementary investigation last December, all in such past tense): That post, however, is by an order of magnitude more complex reading than the current Bay Trail-T analytical summary. |
Velvárt András Re: “mi a fenének vannak ARM-os Windows-ok?”Szoftveres szemmel merül csak fel a kédés. Hardveres szemüveggel, ami egyébként elsődleges ebben a tekintetben, ilyen kérdés egyszerűen értelmetlen.Az Intel ugyanis csak éppen, hogy behozta az igazi mobil SoC-ok terén fennálló lemaradását, és kizárólag az ún. application processor SoC-ok terén. Ráadásul piacilag még csak mostantól tudja bebizonyítani, hogy élvonalbeli paraméterű Bay Trail-T SoC-ivel képes lesz-e majd százmilliós nagyságrendű éves eladásokat produkálni. Ez akár 2 év, hiszen jelenleg csak a Windows 8.1 a biztos piaca, és ezzel aligha lesz képes ekkora nagyságrendet produkálni.Eközben az ARM élvonal tovább úszik. Máris az Intel nyakán van a big.LITTLE, amivel még olyan kisebb vendor-ok, mint az 500 fős létszámmal működő Allwinner, is fél éven belül túl tudnak lépni a Bay Trail-T-n. Ráadásul a big.LITTLE-en alapszik a 2014-ben piacra kerülő 64-bit-es ARM kliens SoC-ék csúcsteljesítményű megvalósítása is.A leglényegesebb azonban, hogy az Intel ezalatt a 2 év alatt egy hihetetlenül innovatív és a piacra vitel szempontjából nála jóval hatékonyabb, úgy nevesíteném, hogy OPEN SILICON IP (Intellectual Property) ökoszisztémával versenyez, szembe az ő teljesen zárt IP rendszerével (ami most már GPU-ban is ilyen).Magam részéről kimagasló eredménynek tartanám, ha ezalatt a 2 év alatt nem túlzottan maradna el az ARM élvonaltól. Ezen véleményemet az OPEN SILICON IP ökoszisztéma éppen egy évvel ezelőtti feltárása (ami a december végi kiegészítő feltáráskor lett csak közzétéve) alapozta meg (így, múltidőben):The future of the semiconductor IP ecosystem:https://lazure2.wordpress.com/…/Ez persze még a mostani Bay Trail-T elemző összegzésnél is, mondjuk egy nagyságrenddel összetettebb olvasmány. |
I will add to that here even more (in order to have all other aspects constituting additional challenges to Wintel in the next 2 years or so):
- During these 2 years we will witness an upcoming, new market disruption, which is also all Android based (more precisely forked Android based):
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An ARM-focussed Microsoft spin-off could be the only solution to save Microsoft in the crucial next 3-years period [‘Experiencing the Cloud’, Aug 24, 2013]
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How the device play will unfold in the new Microsoft organization? [‘Experiencing the Cloud’, July 14, 2013] combined with later Microsoft answers to the questions about Nokia devices and services acquisition: tablets, Windows downscaling, reorg effects, Windows Phone OEMs, cost rationalization, ‘One Microsoft’ empowerment, and supporting developers for an aggressive growth in market share [‘Experiencing the Cloud’, Sept 4, 2013] and Unique Nokia assets (from factories to global device distribution & sales, and the Asha sub $100 smartphone platform etc.) will now empower the One Microsoft devices and services strategy [‘Experiencing the Cloud’, Sept 3, 2013] posts, as well as with Nokia Lumia 1020: an excellent case of Nokia’s contribution to Microsoft as a key innovation partner [‘Experiencing the Cloud’, July 12, 2013] and Minutes of a high-octane but also expert evangelist CEO: Stephen Elop, Nokia [‘Experiencing the Cloud’, July 13, 2013].
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Companion Device Computing as envisaged and implemented by Pranav Mistry and his TTT team from Samsung: the case of Galaxy Gear + Galaxy Note 3 [‘Experiencing the Cloud’, Sept 12, 2013] combined with The new Air Command S Pen User Experience making the Samsung Galaxy Note 3 phablet, and Galaxy Note 10.1, 2014 Edition tablet next-generation devices [‘Experiencing the Cloud’, Sept 12, 2013], Samsung Exynos 5 Octa with Heterogeneous Multi-Processing and GPU Compute is the hidden gem in the Galaxy Note 3 and GALAXY Note 10.1, 2014 Edition, launched at ‘Samsung UNPACKED 2013 Episode 2’ event [‘Experiencing the Cloud’, Sept 12, 2013] and 20 years of Samsung “New Management” as manifested by the latest, June 20th GALAXY & ATIV innovations [‘Experiencing the Cloud’, July 2, 2013] posts, which are also all Android based (more precisely forked Android based).
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Windows 8.1: Mind boggling opportunities, finally some appreciation by the media [‘Experiencing the Cloud’, June 27, 2013] combined with earlier Microsoft betting on boosting Windows RT demand with top level ARM SoCs from its SoC partners, Windows 8.1 enhancements, Outlook addition to the Office 2013 RT and very deep tactical discounts to its OEM partners for tablet offerings of more value and capability [‘Experiencing the Cloud’, June 6, 2013] post.
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ARM Cortex-A12 CPU cores and Mali-T622 GPU cores with Process Optimization Packs (POPs), plus Mali-V500 video block for mid-range mobile devices of the end of 2014 [‘Experiencing the Cloud’, June 3, 2013] combined with the later H2CY13: Upcoming next-gen Nexus 7, the ASUS MeMO Pad HD 7 “re-incarnation” at reduced by $50 price, dual/quad-core mid-range tablets from white-box vendors starting from $65 [‘Experiencing the Cloud’, July 5, 2013] post.
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Superphones turning point: segment satured with Tier 1 globals while the Chinese locals are at less than 40% of the Samsung price [‘Experiencing the Cloud’, Aug 3, 2013] combined with earlier Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation [‘Experiencing the Cloud’, Aug 1, 2013], GiONEE (金立), the emerging global competitor on the smartphone market [‘Experiencing the Cloud’, July 22, 2013] and Spreadtrum is to be acquired by a Chinese high-tech investment enterprise owned by the state and also belonging to the leading Tsinghua University with microelectronics research interests [‘Experiencing the Cloud’, June 26, 2013] posts, as well as Android to overtake the overall PC market? [‘Experiencing the Cloud’, Aug 20, 2013] a close follow-up to those posts (but not only those).
Xiaomi announcements: from Mi3 to Xiaomi TV [‘Experiencing the Cloud’, Sept 5, 2013] combined with earlier Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the Cloud’, July 20-29, 2013]
The long awaited Windows 8.1 breakthrough opportunity with the new Intel “Bay Trail-T”, “Bay Trail-M” and “Bay Trail-D” SoCs?
“Bay Trail” was, and still is a highly secretive project inside Intel as you could see from this latest video Update: New Atom Chip, Bay Trail: Great User Experience and Battery Life [channelintel YouTube channel, Sept 26, 2013]
Coming back to the title of the post: could be very much so. Look at the first tablet:
ASUS Transformer Book T100 [the Official ASUS Facebook page, Sept 11, 2013]
The announcements just keep coming! Introducing the ASUS Transformer Book T100, the 2-in-1 Ultraportable laptop with a 10″ tablet powered by Intel’s latest Bay Trail-T quad-core [Atom] processor. Available in the US starting October 18th from only $349.
ASUS Transformer Book T100 Press Event [ASUS North America YouTube channel, Sept 12, 2013]
From ASUS Transforms Expectations for Mobile Computing with New Transformer Books at IDF 2013 [press release, Sept 12, 2013]:
“The ASUS Transformer Book T100 is the perfect transformation of the Eee PC with full compatibility, detachable touch screen, immersive entertainment and enough battery for all-day computing,” said ASUS Chairman Jonney Shih. “It is truly a game-changer for our mobile lifestyle.”
Transformer Book T100— high-mobility notebook and tablet combined
ASUS Transformer Book T100 is a 10.1-inch ultraportable with an Intel® Atom™ ‘Bay Trail’ quad-core processor and detachable HD display than can be used as a standalone Windows 8.1 tablet. Featuring a sleek design and durable finish, Transformer Book T100 is not only one of the lightest ultraportables currently available at just 1.07kg, but also one of the lightest 10-inch tablets around, at 550g.
Transformer Book T100 features the new Intel® Atom™ Bay Trail-T Z3740 [2M Cache, 1.33 GHz, up to 1.86 GHz] quad-core processor for smooth multi-tasking performance and incredible energy efficiency that can last up to 11 hours on battery power. The lightweight keyboard dock features precision-engineered keys designed for comfortable extended use, a multi-touch touchpad with full Windows 8.1 gesture support and USB 3.0. Just 10.5mm thin, Transformer Book T100 features a brilliant HD 10.1-inch tablet IPS multi-touch display with wide 178-degree viewing angles and razor-sharp images. Transformer Book T100 is also pre-installed with Microsoft Office Home & Student 2013 with full versions of Word, Excel, PowerPoint and OneNote, the perfect productivity solution for both school and work.
In retrospective:
ASUS: We are the real transformers, not Microsoft [‘Experiencing the Cloud’, Oct 17, 2012]
ASUS Transformer Book T100 – Intel Bay Trail Quad-Core Tablet / Notebook 2-in-1 Hands On Preview [TechnologyGuide YouTube channel, Sept 12, 2013]
From Intel we learned the same day that smaller 8” or even 7” tablets without detachable keyboards will come for as low as $199. There will be certainly higher priced versions as well, with higher resolution than that of the T100’s 1366×768 (which has an IPS screen nevertheless), 11” screen instead of the 10” T100, and most importantly using the higher-end Z3770 SoC with up to 2.4 GHz in burst mode (when thermal and other conditions allow it) instead of T100’s Z3740 SoC with up to 1.8 GHz only. In fact there will be notebook and desktop SoC products as well, code named Bay-Trail-M and Bay-Trail-D, respectively.

#5 slide of SPCS004 – Technology Insight: Intel® Platform for Tablets, Code Name Bay Trail-T
by Shreekant (Ticky) Thakkar – Intel Fellow, Director, Platform Architecture,
Mobile & Communications Group, Intel Corporation

#47 slide of the same SPCS004 presentation as above
This is pretty good as the Qualcomm Snapdragon 800 and NVIDIA Tegra 4 are the current leaders among quad-core ARM SoCs. And a very important point here is that Intel went down very significantly with the recommended customer price of just $37 in volume (1K TRAY) for Z3770. Its “little brother” the Z3740 has even lower $32 price in volume (1K TRAY) while the same clock frequency Clover Trail Z2760 launched a year ago had $41 price (1K TRAY) but significantly less performance as you will see below. And remember that the non-tablet but netbook Atoms, the N470 and N475, launched 2 and a half year ago had even $75 (1K TRAY) price, and were inferior in all regards even to the Z2760. Intel has definitely decided to compete with ARM quadcores not only in performance but in price as well.
UPDATE as of Sept 20, 2013: By the time of publishing my analysis of The manufacturing side of the “Race to the Bottom” Ecosystem [‘USD 99 Allwinner’, Sept 19, 2013] the pricing information for the announced Bay Trail-T SoCs as well as the earlier generation Clover Trail (Z3770, Z3740 and Z2760) disappeared from subsequent ark.intel.com specification pages. I cannot think any other reason than the indicative pricing information became a public blunder for Intel when people were asking questions similar to the two opening ones in my above indicated post:
Update as of Oct 14, 2013:
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Let’s see then the great video decoding capability of Z3770:
Bay Trail playing 4K video 100Mb/s on a 2560×1440 sreen [of Intel Z3770 based Reference Design] [Francois Piednoel YouTube channel, Sept 11, 2013]
then a recent game with 3D graphics: Torchlight II on Intel’s Bay Trail Tablet at IDF13 [HardwareZoneMY YouTube channel, Sept 11, 2013]
No wonder as relative to the previous generation Clover Trail Atom Z2760 introduced last September, which had the Imagination PowerVR SGX545 GPU @533 MHz, the Bay Trail Atom Z3770 has the Intel HD Graphics (Gen 7 with 4EU) @313 MHz. Measured at the same 13×7 resolution the improvement is not less than 6.42 times according to benchmarking run by Intel. It is also significantly better than the contemporary (Sept’12) leaders of quad-core ARM SoCs from NVIDIA and Qualcomm, by 4.4 and 3 times, respectively:
#52 slide of SPCS004 – Technology Insight: Intel® Platform for Tablets, Code Name Bay Trail-T
by Shreekant (Ticky) Thakkar – Intel Fellow, Director, Platform Architecture,
Mobile & Communications Group, Intel Corporation
This comparison is speaking for itself:
Intel Bay Trail demo (tablet on the right) vs. Clover Trail (tablet on the left) [zzopmusic YouTube channel, Sept 11, 2013] i.e. the previous generation Atom
Note that relative to the current quadcore SoC leaders from ARM the GPU performance of Bay Trail Z3770 is still lagging somewhat:

#49 slide of SPCS004 – Technology Insight: Intel® Platform for Tablets, Code Name Bay Trail-T
by Shreekant (Ticky) Thakkar – Intel Fellow, Director, Platform Architecture,
Mobile & Communications Group, Intel Corporation
It is important here to compare the Bay Trail Z3770 with Qualcomm Snapdragon 800 only because only they are at the same 19×10 resolution while NVIDIA Tegra 4 is at the much higher 25×16 resolution.
This current lag in GPU performance may be overcome in the future as the Bay Trail-T GPU had been announced by much higher clock frequency possibilities, as given on #15 slide of the above presentation:
Intel HD Graphics architecture
– Graphics turbo supported with CPU-GPU power sharing
– DirextX 11, OpenGL ES 3.0 graphics core
– Support for high-resolution displays (up to 25×16)
– Programmable in-order multi-threaded
– 4EUs, 8 threads each, SIMD32
– >= 667MHzHigh-quality, high-performance, low power HD H.264 encoder
– High profile support, fast transcode
– Separate 3D and media power wells
– Video and display post-processing supportPower
– Autonomously hardware detects Idle condition, save state and power gate
– Dynamic voltage and frequency scaling
No wonder why at IDF 2013: Intel demos Bay Trail tablet with virtual shopping app [Computerworld YouTube channel, Sept 12, 2013]
That was meant to be the supposedly most convincing demo at the full IDF 2013 San Francisco Dr. Hermann Eul Keynote [karan YouTube channel, Sept 12, 2013]
Also read the relevant part of the from IDF Day 2 Keynote Transcript, from which I will quote here just the following:
[4:14] The platform from soups to nuts. What does that mean? First, we start with a fantastic CPU, then we add the gorgeous imaging processing, and we have a stunning graphics coming to this. And around this, of course we will always be connected. We want to have fast, robust, reliable connectivity, cellular connectivity, short range connectivity. We put this on this platform as well, and then we add much more stuff: I/Os, audio, display, and so on and so forth.
Last but not least, we dovetail very sophisticated security into this and a highly specialized, optimized power management. That is the crown jewel of the platform. On this, we put software, a protocol stack, hardened in more than 100 countries and operators around the globe, a very proven stack around all the connectivity connections, and of course a highly optimized software operating system load that runs best on our architecture. And this we call the platform, from A to Z. All these elements are important. They form this platform.
For the user-facing part, the application system, it all starts with a great CPU. A leadership CPU is necessary to do this. And we all know, all cores are not created equal. That compares very much to our brains. So to speak, the analogy is that the core is the brain of that system. And so, our brains are all not equal.
And for our platform, it just starts with an extraordinary brain. The Silvermont core. It’s a flexible, multi-core architecture, has 64 bits, it is leading in performance per watt efficiency. And the good thing is, it spans an ultra-wide dynamic range from very low power to extremely high performance that we need. And we are supporting with this the broadest range of devices and market segments. And needless to say, it comes with the advanced 22-nanometer tri-gate transistor technology.

#9 slide of SPCS004 – Technology Insight: Intel® Platform for Tablets, Code Name Bay Trail-T
by Shreekant (Ticky) Thakkar – Intel Fellow, Director, Platform Architecture,
Mobile & Communications Group, Intel Corporation
And having said this, we have the capabilities, and we know the secret sauce on matchmaking: this stunning architecture and this very advanced process technology manufacturing. That is what I call in that slide here magic. This is our secret sauce. And this is what, exactly what we have done.
And all that leads me to today’s announcement, the introduction of the Bay Trail platform.
Bay Trail is architected for the best mobile computing experience. In more detail, it has leading performance and outstanding battery life. It comes with the next generation of Intel multi-core technology. It provides immersive experiences with Intel HD graphics, and it has ample performance on demand, with the Intel Burst technology 2.0. And of course, it comes with advanced imaging capabilities, and with our next-gen programmable ISP. [8:54]
Intel Bay Trail the Newest Intel Atom Processor, Tech News Interview [Santa Barbara Arts TV YouTube Partner Global News YouTube channel, Sept 12, 2013]
Intel Executives and Developers talk about Bay Trail, the Newest Intel Atom Processor 22 nanometer, quad-core system-on-a-chip technology Intel Bay Trail the Newest Intel Atom Processor Tech News Interviews.
Dr. Hermann Eul, Vice President & General Manager for Intel’s Mobile and Communications Group: [1:33] “If you look at the Windows tablets I think it is amazing to see what you can do on these lightweight tablets. What you did years back with a heavy weight computer everything now works on those tablets: from office applications, from productivity work to what’s gaming, everything runs on it. They are just compatible PERIOD.” [1:57] – says
“Bay Trail is an amazing platform we’ve developed for tablets,” says Ticky Thakkar, Chief Platform Architect for Intel’s Mobile and Communication’s Group. [2:46] “Well, Bay Trail will give you the same performance as the previous generation of our core at about 5x less power. So that gives you some perspective of how much hard work we did on power.” [3:03] “You’re going to get awesome performance delivered in the thinnest, lightest tablet.” Thakkar led the development of the latest Atom processor, which is based on 22 nanometer, quad-core system-on-a-chip technology. Essentially, the technological achievement has resulted in a chip that outperforms laptops of just a few years ago.
Tami Reller from Microsoft talks Windows 8.1 at IDF 2013 Keynote [camwilmot YouTube channel, Sept 12, 2013]
Intel Launches New Multicore, Low-Power SoCs for Tablets, 2 in 1s and Other Computing Devices [press release, Sept 11, 2013]
Scalable 22nm Silvermont Microarchitecture Delivers Flexibility for a Range of Designs, Price Points
NEWS HIGHLIGHTS
- Built on its leading 22nm tri-gate technology and the new “Silvermont” microarchitecture, Intel launched three new multicore SoCs, formerly codenamed “Bay Trail,” for tablets, 2 in 1 devices, all-in-ones, laptops and desktops.
- The multi-core Intel® Atom™ Z3000 Series, Intel’s most powerful SoC for tablets to-date, delivers an ideal balance of performance, battery life, graphics and features for consumers and businesses, on both Android* and full Windows 8* operating systems.
- Leading OEMs will offer a wide range of Bay Trail-powered devices at a variety of prices starting in the fourth quarter of 2013.
INTEL DEVELOPER FORUM, San Francisco, Sept. 11, 2013 –Intel Corporation today launched its latest family of low-power systems-on-a-chip (SoC), codenamed “Bay Trail,” that will fuel a wave of highly powerful and energy efficient tablets, 2 in 1s and other mobile devices to market for consumers and business users in the fourth quarter of this year from leading OEMs including AAVA*, Acer*, ASUS*, Dell*, Lenovo* and Toshiba*.
The “Bay Trail” family of processors is based on Intel’s low-power, high-performance microarchitecture “Silvermont,” announced in May 2013. The Intel® Atom™ Z3000 Processor Series (“Bay Trail-T“) is the company’s first mobile multi-core SoC and its most powerful offering1 to date for tablets and other sleek mobile designs. It delivers a fast and fluid experience and a powerful balance of performance, battery life, graphics and rich features.
The flexibility of the new microarchitecture allows for variants of the SoC to serve multiple market segments, including new Intel® Pentium® and Celeron® processors (“Bay Trail”-M and -D) for entry 2 in 1s, laptops, desktops and all-in-one systems.
The family of “Bay Trail” SoCs provides a wide range of options for Intel’s customers by enabling one hardware configuration that supports both Windows 8* and Android*, ultimately offering people broader choice of form factors at a range of price points that meet the varied needs of consumers and business users.
“What we have delivered with our Bay Trail platform is an incredibly powerful SoC that delivers outstanding performance, long battery life, and a great experience for the way people use these devices today. It’s an incredible leap forward,” said Hermann Eul, corporate vice president and general manager of Intel’s Mobile and Communications Group. “With Bay Trail as the foundation, our OEM partners are bringing a wide variety of designs at a range of prices to delight consumers, business users and IT managers.”
To bring this level of performance to a processor aimed at mobile devices, Intel developed a new platform that solves the contemporary technology challenges people have today, including the ability to multitask, the need for prolonged battery life and enhanced graphics, and the ability to have a more productive, enjoyable mobile experience. Video content and B-roll featuring Intel executives and developers on the making of Bay Trail and supporting images are available at intel.synapticdigital.com.
More Powerful Tablets, 2 in 1s with Intel Atom Z3000 Processor Series
The Intel Atom Z3000 Processor series delivers leading performance with all-day battery life. It is Intel’s most capable, best-performing platform to-date for tablets and other sleek mobile devices. It offers a smaller footprint and lower power usage while also enabling double the compute performance and triple the graphics performance compared to the previous-generation Intel Atom processor. The low-power SoC platform enables over 10 hours of active battery life2 and three weeks of standby with an always-connected mobile experience.
The Intel Atom Z3000 Processor series also includes Intel® Burst Technology 2.0 with four cores, four threads and 2MB L2 cache. This performance allows users to multi-task, consume and create content, and enjoy a rich experience across either Android or Windows 8. People will also have a choice of form factors between tablets and 2 in 1s, with thin-and-light devices ranging from 8mm to 1 pound, and screen sizes ranging from 7-11.6 inches.* Tablets based on this latest Intel Atom SoC will be available at prices starting as low as $199.
The Intel Atom Z3000 series also enables business-ready tablets that deliver the experiences and designs people want with the protection for the enterprise that IT requires. With robust security features, including McAfee® DeepSAFE* Technology, AES hardware full disk encryption, Intel® Platform Trust Technology, Intel® Identity Protection Technology and Intel Data Protection Technology, the platform offers a more secure computing environment. It also supports Microsoft Windows 8 Pro Domain Join and Group Policy, and delivers full application and peripheral compatibility.
Intel has been working with top application developers to ensure the best experience is available for Intel® architecture platforms on both Windows and Android. Work with Cyberlink, Skype-HD and Netflix-HD, PhiSix, Arcsoft, Tieto, Gameloft, and many line of business apps are a few examples where Intel has focused on optimizing imaging, graphics, and overall performance that will ultimately improve the experience for consumers. Intel has a long history of optimizations for Windows and Andorid operating systems.
Intel will introduce 64-bit support for tablets in early 2014, delivering even greater value to IT managers. Devices built on this version of the SoC will offer enterprise-class applications and security, and with Intel® Identity Protection Technology (IPT) with PKI, will not require a VPN password when used with systems optimized for IPT and PKI.
Bay Trail Processors to Power Entry 2 in 1s, Notebooks, Desktops and All-in-Ones
The “Bay Trail M” line will be available in four SKUs: Intel Pentium N3510 and Intel Celeron N2910, N2810 and N2805 processors. This series will power a number of innovative 2 in 1 devices in addition to notebooks enabled with touch capabilities, bringing them to new audiences at lower price points.
With the microarchitecture flexibility and graphics improvements across all of the “Bay Trail” SKUs, the Pentium N3000 Processor and Celeron N2000 Processor series also boast two times faster performance in productivity applications and up to three times improvement in graphics compared to 2-year-old Intel-based value notebooks3. Designs powered by these processors can be fanless, can measure less than 11 mm thick and weigh just 2.2 lbs. Intel expects the systems to start at $199 for a clamshell device, $250 for a notebook with touch and $349 for a 2 in 1 device.
The “Bay Trail D” line will be available in three SKUs: Intel Pentium J2850, Intel Celeron J1850 and Intel Celeron J1750. These offerings are Intel’s smallest-ever packages for desktop processors, making them ideal for fanless and smaller form factor systems for entry level desktop computing. The processors are also ideal for vertical uses, including intelligent digital displays, with the power savings and up to three times faster performance than similar products from Intel just three years ago3. Full systems based on these SKUs are expected to start at $199.
Intel® Atom™ Z3000 Processor Series (“Bay Trail-T“) … its most powerful offering1 to date for tablets and other sleek mobile designs
1 Based on the geometric mean of a variety of power and performance measurements across various benchmarks. Benchmarks included in this geomean are measurements on browsing benchmarks and workloads including SunSpider* and page load tests on Internet Explorer*, FireFox*, & Chrome*; Dhrystone*; EEMBC* workloads including CoreMark*; Android* workloads including CaffineMark*, AnTutu*, Linpack* and Quadrant* as well as measured estimates on SPECint* rate_base2000 & SPECfp* rate_base2000; on Silvermont preproduction systems compared to Atom processor Z2580. Individual results will vary. SPEC* CPU2000* is a retired benchmark. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to: www.intel.com/performanceIntel® Atom™ Z3000 Processor Series (“Bay Trail-T“) … over 10 hours of active battery life2
2 Battery life is measured 1080p,10″, 31Whr 13×7 OEM System; FFRD on 38.5 Whr 25×14, 10Mbps h.264 Elephants Dream video. Windows 8 only.The “Bay Trail M” line … two times faster performance in productivity applications and up to three times improvement in graphics compared to 2-year-old Intel-based value notebooks3
The “Bay Trail D” line … up to three times faster performance than similar products from Intel just three years ago3
3 Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to www.intel.com/performance
Intel Baytrail SOC Explained [minipcpro YouTube channel, Sept 11, 2013]
More information: Intel’s Bay Trail Fact Sheet (PDF) [Intel, Sept 11, 2013]
as well as from: http://ark.intel.com/products/codename/55844/Bay-Trail
……………………….………………….. Z3740 ……… Z3770 ……. Z3770D ….. Z3740D
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UPDATE as of Sept 20, 2013: By the time of publishing my analysis of The manufacturing side of the “Race to the Bottom” Ecosystem [‘USD 99 Allwinner’, Sept 19, 2013] the pricing information for the announced Bay Trail-T SoCs as well as the earlier generation Clover Trail (Z3770, Z3740 and Z2760) disappeared from subsequent ark.intel.com specification pages. I cannot think any other reason than the indicative pricing information became a public blunder for Intel when people were asking questions similar to the two opening ones in my above indicated post:
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The complete set of Z3000 Series SKUs from here (with all other Bay Trail SKUs as well):![]()
According to #5 slide of SPCS004 – Technology Insight: Intel® Platform for Tablets, Code Name Bay Trail-T by Shreekant (Ticky) Thakkar – Intel Fellow, Director, Platform Architecture, Mobile & Communications Group, Intel Corporation the 2-core Z3600 Series (Z3680, Z3680D) is targeting only the Android tablets:
4th Generation Intel® Atom™ Processor-Based Tablet Overview [Intel Developer Zone article, Sept 11, 2013]
Introducing the next generation Intel® Atom™ Processor
(Code named “Bay Trail”)Abstract
Intel has launched its latest Intel® Atom™ processor, code named “Bay Trail”. It is the first Intel Atom processor based on 22-nm technology. This article discusses the key features of the platform like extended battery life, Intel® Gen7 graphics architecture, advanced imaging and video, improved performance, security, and more.
Platform Overview
The new processor offers Intel level performance for apps, games, photos, videos, and web browsing in the new thinnest/lightest/coolest form factors. The Intel Atom processor is optimized for tablets and 2 in 1 devices. Tablets based on the new Intel Atom processor support multiple cameras with excellent camera quality and feature integrated image signal processing for both still and video image capture. The table below shows the “Bay Trail” improvements.
Comparison of Clover Trail vs Bay Trail features
Intel Atom processor feature highlights
First-ever 22-nm Intel Atom processor
The new first-ever, 22-nm Intel Atom processor is a quad-core system on chip (SOC) with 4 cores/4 threads. With the CPU, graphics, and memory in one package, this modular design provides the flexibility to package a high-performance processor and graphics solution for multiple form factors.
Enhanced battery life
The new processor offers active battery life of more than 10 hours and standby performance of approximately 30 days3.
Graphics and Media Performance
The latest Intel Atom processor includes a 7th generation Intel® GPU with burst technology to provide a stunning graphics and media experience. The new processor supports high resolution displays up to 2560X1600 @ 60HZ and supports Intel® Wireless (Intel® WiDi) technology through Miracast. Seamless video playback is supported by a high performance and low power hardware acceleration of media encode and decode. The table below compares the two processors’ graphics features.
Intel Burst Technology 2.0
Automatically allows processor cores to run faster than the base operating frequency if they’re operating below power, current, and temperature specification limits.
Graphics Feature ComparisonAdvanced Imaging and video
The new Intel Atom processor comes with an integrated image signal processor and supports excellent camera quality. It supports video capture at 1080p with full HD playback. Superior multi axis Document Image Solution (DIS) and image alignment extend High Dynamic Range (HDR) to moving devices hence removing the moving blur. Ghost removal is also extended from HDR to moving scenes.
Security Features
With people carrying their devices with them almost everywhere they go, they are more likely to lose their tablet or laptop. And even if they don’t lose them, devices are susceptible to the growing number of viruses and malware threats. Intel® Identity Protection Technology (Intel® IPT)4 can help businesses keep their critical information secure and protect against malware. Intel® IPT helps prevent unauthorized access to personal and business accounts by using hardware-based authentication.
New business-class tablets built with the Intel Atom processor Z3700 Series are specifically designed for the needs of business and the enterprise. Hardware-enhanced Intel® security technologies and support for software from McAfee offer robust security capabilities.
Intel® Wireless Display benefits on Intel Atom processor
Intel® WiDi enables content-protected HD streaming and interactive usages between tablets and TVs. It supports full 1080p video and low latency gaming, and is Miracast compliant Intel® WiDi can be used to link health indicators as well. A few of the capabilities of Miracast-enabled apps are:
– Share & Enjoy: use a big screen HDTV to enjoy and share media with family and friends
– Wireless: quickly and securely connect with standard Wi-Fi to a TV without cables
– Easy Set-up: simple user interface makes it easy to connect; no additional remote controls
– Portable: adapter is small and light, so solution can move with youResources for Developers
Below are links to some resources for programming on Windows 8 that can help you take advantage of the new Intel Atom processor features.
1: Optimize apps for touch: The latest devices with Intel Atom processors include touch screens. To learn more on how about UX/UI guidelines and how optimize app design for touch, see:
– Ultrabook™ Device and Tablet Windows* Touch Developer Guide
– Handling touch input in Windows* 8 Applications
2: Optimize apps with sensors: Intel Atom processor-based platforms come with several sensors: GPS, Compass, Gyroscope, Accelerometer, and Ambient Light. These sensor recommendations are aligned with the Microsoft standard for Windows 8. Use the Windows sensor APIs, and your code will run on all Ultrabook™ and tablet systems running Windows 8. For more information, see:
– Ultrabook™ and Tablet Windows* 8 Sensors Development Guide
– Detecting Ultrabook sensors on Windows 8
3: Optimize apps with Intel platform features: Take advantage of the security features such as Intel Anti-Theft Technology4 and Intel Identity Protection Technology with HD Graphics. Please refer to resources below for more information on each. For more information, see:
– Intel® Anti-Theft Technology
– Intel® Identity Protection Technology
4: Optimize for visible performance differentiation: Intel® Quick Sync Video encode and post-processing for media and visual intensive applications. For more information, see:
– Intel® Media SDK
– Intel® Advanced Vector Extensions
– Intel® 64 and IA-32 Architectures Software Developer Manuals
– Graphics Developers Guide
5: Optimize app performance with Intel® tools: Check out the Intel® Composer XE 2013 and Intel® VTune™ Amplifier XE 2013 for Windows. These suites provide compilers, Intel® Performance Primitives, and Intel® Threaded Building Blocks that help boost application performance. You can also optimize and future-proof media and graphics workloads on all IA platforms with the Intel® Graphics Performance Analyzers 2013 and Intel Media SDK. For more information, see:
– intel.com/software/products
– http://software.intel.com/en-us/windows-tool-suites/
– http://software.intel.com/en-us/vcsource/tools
1 Claims for Intel® Atom™ Processor Z3770 (up to 2.40GHz, 4T4C Silvermont, 2MB L2 Cache) are based on an internal Intel® Reference design tablet which is not available for purchase: 10” screen with 25×14 resolution, Intel Gen 7 HD Graphics, pre-production graphics driver, 2GB (2x1GB) LPDDR3-1067, 64GB eMMC solid state storage, 38.5 Whr battery. Based on TouchXPRT, WebXPRT and SYSmark* 2012 Lite compared to Intel Atom Processor Z2760. Individual results will vary. Commercial systems may be available after future Windows updates. Consult your system manufacturer for more details. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance.
2 Claims for Intel® Atom™ Processor Z3770 (up to 2.40GHz, 4T4C Silvermont, 2MB L2 Cache) are based on an internal Intel® Reference design tablet which is not available for purchase: 10” screen with 25×14 resolution, Intel Gen 7 HD Graphics, pre-production graphics driver, 2GB (2x1GB) LPDDR3-1067, 64GB eMMC solid state storage, 38.5 Whr battery. Measured using 3DMark* Ice Storm—a 3D graphics benchmark that measures 3D gaming performance compared to Intel Atom Processor Z2760. Find out more at http://www.futuremark.com. Individual results will vary. Commercial systems may be available after future Windows updates. Consult your system manufacturer for more details. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go tohttp://www.intel.com/performance.
3 Based on a 30W Hour battery on 19×10 resolution on 10.1” display. Higher resolution will require larger battery. Active use measured as 1080/30 fps local video playback. Battery life may differ based on SKU and SoC performance.
4 No computer system can provide absolute security. Requires an Intel® Identity Protection Technology-enabled system, including an enabled Intel® processor, enabled chipset, firmware, software, and Intel integrated graphics (in some cases) and participating website/service. Intel assumes no liability for lost or stolen data and/or systems or any resulting damages. For more information, visit http://ipt.intel.com/. Consult your system manufacturer and/or software vendor for more information.
Tablet Performance: Intel® Atom™ Processor Z3770 [Intel Infographic]
System Configurations – Performance
- Latest Generation: Intel® Atom™ Processor Z3770 (4T4C, up to 2.4 GHz, 2 MB L2 Cache) measured on Intel® Reference Design 1.4.1: Memory: 2 GB; OS: Microsoft* Windows* 8.1 RTM; Browser: Chrome* 29.0.1547.57; Graphics driver 10.18.10.3266; Display size: 10”; Display Resolution: 2560×1440; Battery size: 38.5 WHr; Storage: 64 GB
- Prior generation / existing tablet: Intel® Atom™ Processor Z2760 (4T2C, up to 1.8 GHz, 1 MB L2 Cache) measured on Acer* Iconia* W510: Memory: 2 GB; OS Microsoft* Windows* 8; Browser: Chrome* 29.0.1547.57; Graphics driver: 9.14.3.1082; Display size: 10.1”; Display Resolution: 1366×768; Battery size: 26.6 WHr; Storage: 64 GB
System Configurations – Battery life
- Intel® Atom™ Processor Z3770 (4T4C, up to 2.4 GHz, 2 MB L2 Cache) measured on Intel® Reference Design 1.4.1: Memory: 2 GB; OS: Microsoft* Windows* 8.1 RTM; Browser: Chrome* 29.0.1547.57; Graphics driver 10.18.10.3266; Display size: 10”; Display Resolution: 2560×1440; Battery size: 38.5 WHr; Storage: 64 GB
- Intel® Atom™ Processor Z3740 (4T4C, up to 1.86 GHz, 2 MB L2 Cache) measured on OEM pre-production system: Memory: 2 GB; OS: Microsoft* Windows* 8.1 RTM; Browser: Chrome* 29.0.1547.57; Graphics driver 10.18.10.3266; Display size: 10”; Display Resolution: 1366×768; Battery size: 31 WHr; Storage: 64 GB
Product and Performance Information
1. Based on TouchXPRT*, WebXPRT*, and SYSmark* 2012 Lite compared to Intel® Atom™ processor Z2560. Individual results will vary.
2. Measured by TouchXPRT* 2013 overall score and Convert video for sharing sub score. TouchXPRT 2013 is a benchmark for evaluating the capabilities of your Windows* 8 and Windows RT devices. TouchXPRT 2013 runs tests based on five user scenarios (beautify photo album, prepare photos for sharing, convert videos for sharing, export podcast to MP3, and create slideshow from photos) and produces results for each of the five test scenarios plus an overall score. Find out more at http://www.principledtechnologies.com/benchmarkxprt/touchxprt/.
3. Measured by WebXPRT* 2013. WebXPRT 2013 uses scenarios created to mirror the tasks you do every day to compare the performance of almost any Web-enabled device. It contains four HTML5- and JavaScript-based workloads: Photo Effects, Face Detect, Stocks Dashboard, and Offline Notes. Find out more at http://www.principledtechnologies.com/benchmarkxprt/webxprt/. File transfer workload measures time transferring a 423 MB playlist from a PC to a tablet.
4. Measured by SYSmark* 2012 Lite overall score and TabletMark*. SYSmark 2012 Lite is an application-based benchmark that reflects usage patterns of business users in the areas of office productivity, data/financial analysis, system management, and web development. SYSmark 2012 Lite features popular applications from each of their respective fields. Find out more at http://bapco.com/products/sysmark-2012-lite. TabletMark is targeted specifically for touch-enabled devices. With support for Windows* 8 and Windows 8 RT, TabletMark measures performance for two different usage scenarios: Web & Email and Photo & Video sharing. Find out more at http://bapco.com/products/tabletmark.
5. Measured using 3DMark* Ice Storm, a 3-D graphics benchmark that measures 3-D gaming performance. Find out more at http://www.futuremark.com.
6. Display resolution is an OEM feature selection. Consult your system manufacturer for more details.
7. Battery life is measured using a 1080p 10Mbps h.264 Elephants Dream video. Configuration: In the device settings, disable all radios except Wi-Fi. Disable Intel® Display Power Saving Technology (Intel® DPST), set up the system to ~200 nits screen brightness using a full screen white background, and re-enable Intel DPST. Turn OFF the adaptive brightness setting under Power Options in Control Panel. Set “Dim the display” to never on both battery and AC. Set “Put the computer to sleep” to never on both battery and AC. Wait 15 minutes after boot. Launch the default Windows* 8.1 Style UI video player, start the workload video in a loop, and disconnect the AC plug to start the test. Measure the time until battery is exhausted.
8. Requires an Intel® Wireless Display-enabled system, compatible adapter, and TV with 1080p and Blu-ray* or other protected content playback, a compatible adapter and media player supporting Intel® WiDi software, and graphics driver installed. Consult your tablet manufacturer. For more information, see http://www.intel.com/content/www/us/en/architecture-and-technology/intel-wireless-display.html.
9. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information, go to http://www.intel.com/performance.
ASUS Transformer Book T100 [the Official ASUS Facebook page, Sept 11, 2013]
The announcements just keep coming! Introducing the ASUS Transformer Book T100, the 2-in-1 Ultraportable laptop with a 10″ tablet powered by Intel’s latest Bay Trail-T quad-core processor. Available in the US starting October 18th from only $349.
ASUS Transformer Book T100 Press Event [ASUS North America YouTube channel, Sept 12, 2013]
In retrospective:
ASUS: We are the real transformers, not Microsoft [‘Experiencing the Cloud’, Oct 17, 2012]
Jerry Shen, CEO, ASUS (from IDF Day 2 Keynote Transcript):
The machine in my hand, T100, which features the incredible Bay Trail quad-core processor, and incredible 11 hours of battery life. With SD IPS display and stereo audios. And the detachable keyboard back features precisely keyboard and touchpad. It’s perfect for productivity. We are very proud of this machine, and very excited about the Bay Trail quad-core promise. It’s perfect, it’s a perfect two-in-one device in the market.
Dell shows off new Venue tablet during IDF 2013 Keynote [camwilmot YouTube channel, Sept 12, 2013]
Neil Hand, VP Product Marketing, Dell (from IDF Day 2 Keynote Transcript):
I am really excited to be here at the Bay Trail launch to talk about some of the new platforms that Dell can actually innovate from some of the Bay Trail technologies that Intel is bringing out.
And what I want to show you today is, firstly, one of our new Windows 8 eight-inch tablets we’ll be introducing very soon. This system is part of a new family that we’re introducing that are going to really innovate and drive new capabilities into very small new form factors.
The whole family will offer several key benefits.
Firstly, quality, quality Dell is renowned for, products that last a long time but have great performance on the screen and usability. Secondly, battery life. Anybody worry about range anxiety? Am I going to be able to turn it on and be able to use it? This really fixes that.
Security, making sure you’re connecting to a business, or you’re connecting to your home. That data is secure in transit and on the device.
And lastly, to make sure that there is connectivity, a range of 4G and LTE connectivity, so wherever you happen to be, you’ll be able to connect to the wells.
So great features in the products. But more importantly, we think, is actually being able to have fun and easy to-use products.
So with this introduction, I’m actually pleased to announce here at IDF that we’ll be branding our new family of tablets, Venue, the Dell Venue family. Venue means the place where things happen. And to us, this really is the place that things happen and becomes the center of the universe.
So you can actually carry your entire life with you, connect back, use Dell pocket clouds to be able to access content, be able to use your files and applications wherever you happen to be, really excited about them.
And October 2 in New York City, we’ll be announcing the entire range of products.