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Mobile Cloud Computing: proven questions and statements about the current and future state-of-the-market
- Is Android Becoming the New Windows?
- Tablets to Outsell PCs Worldwide by 2015
- Android Blows Past iOS in Global Tablet Market
- Android To Retain Big Lead In Maturing Smartphone Market
- The Price Gap Between iOS and Android Is Widening
- In Just 2 Years, Google And Facebook Have Come To Control 75% Of All Mobile Advertising
Note: In addition keep in mind at least the fact that Bloomberg (Businessweek) legitimizes Allwinner and Rockchip as challengers to Intel and Qualcomm via the tablet space, as well as Spreadtrum in the smartphone space [‘Experiencing the Cloud’, March 18, 2014]. More facts of such kind:
– Alibaba gets Tango for its push into the U.S. and the whole Western world [‘Experiencing the Cloud’, March 20, 2014]
– Chinese smartphone brands to conquer the global market? [‘Experiencing the Cloud’, March 18, 2014]
– MediaTek is repositioning itself with the new MT6732 and MT6752 SoCs for the “super-mid market” just being born, plus new wearable technologies for wPANs and IoT are added for the new premium MT6595 SoC [‘Experiencing the Cloud’, March 4, 2014]
– To watch Alisher Usmanov (Алишер Усманов) [‘Experiencing the Cloud’, March 22, 2014]
– Device businesses should have a China-based independent headquarter at least for Asia/Pacific if they want to succeed [‘Experiencing the Cloud’, Jan 28, 2014]
– 2014 will be the last year of making sufficient changes for Microsoft’s smartphone and tablet strategies, and those changes should be radical if the company wants to succeed with its devices and services strategy [‘Experiencing the Cloud’, Jan 17, 2014]
– The tablet market in Q1-Q3’13: It was mainly shaped by white-box vendors while Samsung was quite successfully attacking both Apple and the white-box vendors with triple digit growth both worldwide and in Mainland China [‘Experiencing the Cloud’, Nov 14, 2013]
– Leading PC vendors of the past: Go enterprise or die! [‘Experiencing the Cloud’, Nov 7, 2013]
– The question mark over Wintel’s future will hang in the air for two more years [‘Experiencing the Cloud’, Sept 15, 2013]
- Is Android Becoming the New Windows?
- Tablets to Outsell PCs Worldwide by 2015
- Android Blows Past iOS in Global Tablet Market
- Android To Retain Big Lead In Maturing Smartphone Market
- The Price Gap Between iOS and Android Is Widening
- In Just 2 Years, Google And Facebook Have Come To Control 75% Of All Mobile Advertising
All supported by facts and well researched forecasts by IDC, Gartner and eMarketer.
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Source: Is Android Becoming the New Windows? [Statista, Jan 9, 2014]
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Source: Tablets to Outsell PCs Worldwide by 2015 [Statista, Mach 1, 2014]
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Source: Android Blows Past iOS in Global Tablet Market [Statista, Mach 3, 2014]
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Source: Android To Retain Big Lead In Maturing Smartphone Market [Statista, Mach 4, 2014]
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Source: The Price Gap Between iOS and Android Is Widening [Statista, Feb 14, 2014]
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Source: In Just 2 Years, Google And Facebook Have Come To Control 75% Of All Mobile Advertising [Business Insider India, March 21, 2014]
In the last two years, Facebook and Google have gone from a position of merely being two big, fast-growing players in mobile advertising to dominating it completely. Combined, they have cornered 75.2% of the entire mobile market in 2013, according to new data by eMarketer.
In 2014, Google alone is expected to be roughly as big as all other companies combined, as this chart of mobile ad revenues from Statista shows.
“new data by eMarketer”:
Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 [eMarketer, March 19, 2014]
Mobile ad spending on pace to reach $31.45 billion this year
Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide.
Facebook and Google accounted for a majority of mobile ad market growth worldwide last year. Combined, the two companies saw net mobile ad revenues increase by $6.92 billion, claiming 75.2% of the additional $9.2 billion that went toward mobile in 2013. The two companies are consolidating their places at the top of the market, accounting for more than two-thirds of mobile ad spending last year—a figure that will increase slightly this year, according to eMarketer.
Facebook in particular is gaining significant market share. In 2012, the social network accounted for just 5.4% of the global advertising market. In 2013, that share increased to 17.5%, and eMarketer predicts it will rise again this year to 21.7%. Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013, but the rapid growth of Facebook will cause the search giant’s share to drop to 46.8% in 2014, eMarketer estimates.
The rapid pace at which mobile has taken over the company’s ad revenue share indicates Facebook’s mobile future. In 2012, only 11% of Facebook’s net ad revenues worldwide came from mobile, and last year, that figure jumped to 45.1%. In 2014, eMarketer estimates that mobile will account for 63.4% of Facebook’s net digital ad revenues. Mobile accounted for 23.1% of Google’s net ad revenues worldwide in 2013, and eMarketer estimates this share will increase to 33.8% this year.
OneNote is available now on every platform (+free!!) and supported by cloud services API for application and device builders
This is preparing the ground for launching new overall business positioning as well as new cross-platform Microsoft strategy(IMHO) with Microsoft’s CEO may unveil Office for iPad on March 27: source [Reuters, March 17, 2014]
Investors for years have urged Microsoft to adapt Office for mobile devices from Apple and Google Inc, rather than shackling it to Windows as PC sales decline. But the Redmond, Washington-based software giant has been reluctant to undermine its other lucrative franchise, its PC operating software.
Microsoft gives up some $2.5 billion a year in revenue by keeping Office off the iPad, which has now sold almost 200 million units, analysts estimate.
Tech blog Re/code first reported news of Nadella’s event. Microsoft said in an invitation to reporters that Nadella will discuss “news related to the intersection of cloud and mobile“ but declined to comment on the specifics of the CEO’s appearance.
Microsoft has had iPad and iPhone versions of Office primed for several months now, sources told Reuters, but the company has dallied on their release due to internal divisions, among other things.
Although Nadella is expected to discuss his thinking in depth next week, the company has already signaled that it will adopt a more liberal attitude toward putting its software on different platforms.
Microsoft said earlier on Monday that it would make OneNote, its note-taking software, available on Mac, a move interpreted by observers as a shot against Evernote, the popular note-taking application that has both Mac and Android compatibility.
Aside from Evernote, Microsoft also faces budding challenges from startups that have released mobile-friendly alternatives to Word, Excel and Powerpoint.
The Evernote related action is already making the central Microsoft message really powerful: “Office 365 and OneNote has made me so much more efficient that I’m able to do a lot more”: Making Faster, Better Decisions (Extended Version) [officevideos YouTube channel, March 17, 2014]
OneNote now on Mac, free everywhere, and service powered [Office Blogs, March 17, 2014]
– David Rasmussen, Partner Group Program Manager (on behalf of the whole OneNote team who worked hard to bring you this)
When we started OneNote we set out to revolutionize the way people capture, annotate, and recall all the ideas, thoughts, snippets and plans in their life. As many of you have attested, OneNote is the ultimate extension for your brain, but it’s not complete if it’s not instantly available everywhere. We’ve already made a lot of progress in that direction with our mobile, tablet and online web experiences. But there was still a gap. People frequently asked us for OneNote on Mac, and for more ways to capture content.
[Check out the new OneNote for iPad, iPhone and Android [July 1, 2013]]
[iPhone: OneNote for iPhone Version 2.1.5: since Dec 10, 2013]
[iPad: OneNote for iPad Version 2.1.5: since Dec 10, 2013]
[Android: OneNote in Google play since Jan 8, 2014 as described in OneNote for Android update: Do more in less time [Dec 30, 2013]]
[Web: OneNote Online [on One Drive] since January 28, 2014 as per Use OneNote anywhere with the OneNote Web App]
Today we’re excited to complete that story with three major developments:
- OneNote for Mac is available for the first time and for free. With this, OneNote is now available on all the platforms you care about: PC, Mac, Windows tablets, Windows Phone, iPad, iPhone, Android and the Web. And they’re always in sync.
- OneNote is now free everywhere including the Windows PC desktop and Mac version because we want everyone to be able to use it. Premium features are available to paid customers.
- The OneNote service now provides a cloud API enabling any application to connect to it. This makes it easier than ever to capture ideas, information and inspirations from more applications and more places straight into OneNote, including:
- OneNote Clipper for saving web pages to OneNote
- me@onenote.com for emailing notes to OneNote
- Office Lens for capturing documents and whiteboards with your Windows Phone
- Sending blog and news articles [from the web] to OneNote from Feedly, News360 and Weave
- Easy document scanning to OneNote with Brother, Doxie Go, Epson, and Neat [scanners]
- Writing notes with pen and paper and sending them to OneNote with Livescribe
- Mobile document scanning to OneNote with Genius Scan and JotNot [smartphone apps]
- Having your physical notebooks scanned into OneNote with Mod Notebooks
- Connecting your world to OneNote with IFTTT
Go to www.onenote.com to get OneNote for free for your Mac, PC or other devices, and try out the new OneNote service connected experiences.
OneNote: No Limits [officevideos YouTube channel, March 17, 2014]
Mac users have made it loud and clear that you want the first class note-taking experience of OneNote on your Macs. Actually… really, really clear. We got LOTS of direct mails, forum posts, and tweets like these:
- “Now, @msonenote needs to release the OS X version of OneNote and my life will be complete :)”
- “Dear Microsoft – the new web OneNote is nice. A native Mac version would be better. By this afternoon please, I have work to do.”
- “I own a Mac and I LOVE OneNote so for me having OneNote on my Mac would just rock my world.”
- “I desperately want OneNote on my new Mac… I use OneNote on VMware Fusion… There is nothing remotely like it for Mac… I have just spent a week looking for anything that comes close.”
Okay, we got the message. Rocking worlds and making lives complete is a pretty high bar, and we’re sorry we missed your afternoon deadline, but we’ve been working away, and we’re excited to bring it to you today. And if you’re a Mac user who didn’t already know about OneNote, check out Introducing OneNote for Mac or just get started now by downloadingOneNote for Mac from the Mac App Store to see what your fellow Mac users are so excited about.
People love OneNote 2013 on Windows. We want this awesome experience to be available to anybody, so we’ve created a free version! It’s designed for personal and school use, it’s totally ad-free and there’s no limit on how long you can use it because it’s not just a trial. For Office 365 and Office 2013 customers, we have premium features like SharePoint support, version history, Outlook integration and so on, but all the core OneNote application capabilities are available in the free version.
Everything you create in the free PC and Mac clients are synced to OneDrive, so you can access them from your phone and tablet too. Your Microsoft Account gives you 7GB of free storage with no monthly upload limit, so there’s plenty of room for everything you want to remember.
If you have an older version of OneNote or haven’t yet had a chance to use OneNote on your PC, get OneNote 2013 today at www.onenote.com.
OneNote service: Bringing OneNote to the apps you care about
OneNote is more than just syncing your content across all your devices. It’s now a hub for the applications and experiences you care about. By making it easy to send anything from any application to OneNote, it’s one more step towards becoming your digital memory. We’ve built some new experiences for this and we’ve worked with a bunch of partners to integrate it with their applications as well.
OneNote Clipper: The new OneNote Clipper lets you capture any web page in one click. The page is automatically put in your OneNote Quick Notes. It is available for Internet Explorer, Chrome, Firefox and Mac Safari.
Send email to OneNote: Send a mail to me@onenote.com and we’ll save it into your OneNote Quick Notes. Forward a receipt from your inbox or send a web link from your phone to me@onenote.com.
Office Lens: Office Lens is a Windows Phone app that’s like having a scanner in your pocket. Take a picture of a whiteboard, document, business card, or anything. Office Lens will enhance the image and put it into your OneNote Quick Notes. We’ll recognize the text so you can search for your scans.
Partner apps and devices: We want to make it easy to remember things from anywhere, not just Microsoft apps. So we’ve been working with several key partners to let you do that. You can use these great apps and devices to get anything into OneNote today: Brother, Doxie Go, Epson, Feedly, Genius Scan, IFTTT, JotNot, Livescribe, Mod Notebook, News360 and Weave. Check them all out at www.onenote.com/apps
We also have several more exciting partner experiences coming soon including Neat. If you’d like to make your app, device or service work with OneNote, visit our developer portal at http://dev.onenote.com or check out the OneNote Dev Blog.
Learn more, ask questions
Along with these exciting releases we have some great free events this week.
- OneNote for Mac 15-minute Webinar: Join Doug Thomas online to learn why OneNote rocks, how to use OneNote for Mac and have some fun. There will be Q&A with the team as well. You can join us for the OneNote for Mac Webinar on March 18 at 9:00am PST or you can watch the recording afterwards.
- OneNote Twitter Q&A with Joe Block: We will be asking Joe Block, play-by-play broadcaster for the Milwaukee Brewers, about the upcoming baseball season, March Madness, and how he uses OneNote to track it all. To join us on Twitter follow@msonenote or @joe_block. The Q&A will start on March 18 at 9:30am PST.
- OneNote reddit IAMA: If you still have questions for the OneNote team about OneNote, today’s announcements, our favorite color or anything at all – this is for you. Head on over to reddit on March 19 at 9:00am PST and ask the OneNote team anything!
It’s going to just keep getting better
Today is a huge step forward for OneNote. We’ve made it easier to use OneNote no matter what platform you’re on, and easier than ever to send anything into OneNote. But we’re not stopping here. We’re continually improving OneNote across our applications and service, and working with partners so you can take note of anything and keep it in your digital memory.
Go to www.onenote.com to get OneNote on all your devices and let us know what you think.
Introducing OneNote for Mac [by OneNote Team on Office Blogs, March 17, 2014]
Today we announced three major OneNote developments, including the first version of OneNote for Mac. We are very excited and proud to deliver this to you today.
We’ve seen the countless requests for a Mac client of OneNote, and we’ve been hard at work to deliver it. We’ve been counting the days to finally share with you that OneNote for Mac is now available and you can download it from the App Store for free today!
While you’re downloading the app, check out this video of OneNote for Mac.
Introducing OneNote for Mac [officevideos YouTube channel, March 17, 2014]
OneNote is your place to jot down your ideas, capture your collection of web clippings and research, plan your trips and events, check your to-dos and shopping lists and share your notes with friends and co-workers. It’s a single place to collect your thoughts and ideas, as well as an easy and fun way to stay organized.
Here are some of the main highlights of why we think you are going to love OneNote for Mac.
Create your notes as you wish
Similar to other Office for Mac applications, OneNote for Mac has the Ribbon user interface with a variety of options for formatting and styling your notes. Your notes can be styled however you like. You can choose that special font and color you like to use for your notes, or emphasize important content with bold, underline or highlights.
Sometimes notes contain lists. Whether it’s an invitees list for a party, or the checklist you use for traveling, you can manage your lists using multiple levels of bullets and numbering, and with quick shortcut keys you can re-order, strikethrough, format and more. In addition, if you want to remember, flag or track specific items, you can choose from over 20 styles of tags, such as a To Do tag to check off completed items.
A picture is worth a thousand words, so we make it easy for you to insert pictures in your notes and place them anywhere on your page. And when your notes are best organized in a table, you can easily do so with a variety of table formatting options, such as cell shading colors.
One of the unique characteristics of a page in OneNote is that it’s an infinite canvas where you can lay out different note containers with different content types anywhere you like on the page.
Familiar notebook experience
Your notes are structured in each OneNote notebook with sections and pages similar to paper notebooks. You can create a separate notebook for each of the different projects or aspects of your life, such as work, family, school and travel notebooks.
For instance, you can set up a travel notebook with a section for each of your upcoming trips. Each section can contain multiple pages for itinerary information, such as hotel research, flight options, sights to see and places to eat.
To help you easily find your notes and stay organized, you can re-arrange your notebook as you like, including dragging the pages and sections to change their order or location. And you can apply a color theme to sections to identify them at a glance.
Rest assured, you don’t have to remember where you placed each note. You can very quickly find any text, page, section or notebook by using search options.
Share your notes with others
Whether you’re working on a school project or planning an event with friends, OneNote for Mac enables you to collaborate with others on the same notebook. It syncs changes to and from OneDrive seamlessly and fast so that you can see everyone else’s edits and they can see yours. We make it easy for you to identify the changes made in your shared notebook by displaying the names of the different authors next to their edits.
Or, if you want to just share a specific page in your notebook you can simply email that page to others.
Your notes on all your favorite devices
We know how important it is for you to access your notes on all of your devices and for your notes to look exactly the same as you created them. Add a recipe to OneNote on your Mac, and you can view it on your iPhone in the grocery store. Research and plan a trip on your Mac at home and then easily access those same notes on your iPad during your trip.
All those notes you create on OneNote for Mac are synced to OneDrive and available to you on all your other OneNote clients, including OneNote for Windows desktop, Windows Store, Windows Phone, iPhone, iPad, Android and OneNote Online.
These are only some of the highlights of OneNote for Mac—there’s so much more included in this version that we think you’ll enjoy. OneNote for Mac is compatible with Mac OS X 10.9 and above and you can download it for free from the App Store today. You can also visithttp://www.onenote.com to access all the different OneNote apps including a few exciting OneNote services available today that will enhance your web capturing experience on OneNote for Mac.
And this is just the beginning. We hope you enjoy this first version of OneNote for Mac and encourage you to keep the comments, ratings and feedback coming to help us make future OneNote updates even better.
OneNote Clipper: Clip the web, right to OneNote [by OneNote Team on Office Blogs, March 17, 2014]
Today we announced three major OneNote developments, including the OneNote Clipper, the easiest way to save anything on the web to OneNote with just one click. Think of it as your camera for the web, snapshotting any webpage you see directly into OneNote.
Researching for a big trip? Gathering recipes for an upcoming party? Collecting inspiration for a home makeover? The OneNote Clipper can help you do all of this quickly and easily. Watch the video below to see it in action.
OneNote Clipper: clip the web, right to OneNote [officevideos YouTube channel, March 17, 2014]
Try out the OneNote Clipper now
To get started, use any major browser to visit www.onenote.com/clipper and follow the instructions to add the purple Clip to OneNote button to your Favorites bar. Congratulations, now you’re all set to start clipping the web to OneNote!
To clip, just browse to any webpage and click the Clip to OneNote button.
Once signed in, you’ll see the actual OneNote Clipper. The Clipper will let you know that it’s sending the page to OneNote, and when it’s finished, you can click the OneNote logo to immediately view your clip in OneNote Online.
All of your clips are saved to the Quick Notes section of your default notebook on OneDrive — automatically accessible and fully searchable on all your devices.
We hope you enjoy the OneNote Clipper. Please let us know in the comments if you have any feedback, we would love to hear from you. Happy clipping!
Email your notes into OneNote with me@onenote.com [by OneNote Team on Office Blogs, March 17, 2014]
Today we announced three major OneNote developments, including me@onenote.com.
One of our goals is to make it easy to get content into OneNote, no matter where you are or what app you’re using. me@onenote.com is a big step towards that goal. Now, you can use any ‘Email this’ button to send content to OneNote.
Email to OneNote is a great way to forward receipts, travel itineraries or documents that you want to keep track of from your mailbox. If you’re on the run and want to send yourself a quick to do, it’s hard to get faster than writing up a quick mail. Or, if you’re in an app, and want to remember what you’re seeing, you can do so quickly by sharing via email.
me@onenote.com: email anything to OneNote [officevideos YouTube channel, March 17, 2014]
Try it out now
To get set up just visit the email settings page and select the addresses from which you would like OneNote to accept emailed content. You can also add any email addresses that are not already associated with your Microsoft account by using the link at the bottom of the settings page. If you don’t remember any of that, just send an email to me@onenote.com and we will email back with instructions.
Now you’re ready to email content to OneNote quickly and easily! Please let us know in the comments if you have any feedback, we would love to hear from you.
Office Lens: A OneNote scanner for your pocket[by OneNote Team on Office Blogs, March 17, 2014]
Today we announced three major OneNote developments, including Office Lens, a neat new app in the Windows Phone Store.
Office Lens is an app that’s like having a scanner in your pocket. You can use it to take pictures of things like business cards, restaurant menus, notes on whiteboards or blackboards — anything you want to keep on hand. But unlike loose sticky notes, business cards or sketches on lunch napkins, you won’t lose track of your ideas when you capture them with Office Lens. Even things like children’s artwork is fair game. Snap a picture of that one-of-a-kind card your child made and it’ll be at your fingertips whenever you’d like to see it.
Office Lens trims, enhances and makes pictures readable. Weird angles are straightened, shadows are cleaned up and the images are automatically synced to OneNote, so you can get to them on all your devices.
When your picture includes printed text, such as a poster or business card, OneNote on a PC can recognize the text with optical character recognition (OCR) so you can search for words in the image — and you can edit the text, or copy and paste it into apps like email and documents.
Office Lens has three modes, or settings, that help make your captures look their best:
- With Whiteboard mode, glare and shadows disappear.
- With Document mode, text is clear and easy to read.
- With Photo mode, you can take pictures of people and scenery.
If you already have pictures on your phone, you can edit them in Office Lens and clean them up too. See how it works in the video below.
Office Lens: a OneNote scanner for your pocket [officevideos YouTube channel, March 17, 2014]
Office Lens is free in the Windows Phone Store. Install it and try it out today.
Please let us know in the comments or in the app store if you have any feedback. We would love to hear from you.
OneNote Featured Apps [OneNote site by Microsoft, March 17, 2014]
Get more out of OneNote with these apps and devices.
Brother [scanner] + OneNote: Better Together [officevideos YouTube channel, March 17, 2014]
Doxie [scanner] + OneNote: Better Together [officevideos YouTube channel, March 17, 2014]
Brother Web Connection
Your Brother machine (MFP/Document scanner) can scan images and upload them to OneNote and OneDrive directly without going through a PC.
Get Started
Doxie Mobile Scanners
Doxie is a new kind of paper scanner that’s rechargeable, so you can scan documents anywhere – no computer required. Just charge it up and turn it on, wherever you are – insert your paper, receipts, and photos to scan, archive, and share. Doxie scans anywhere, then syncs to OneNote for access to all your scanned documents, on all your devices
Get Started
Email to OneNote
Capture the things that are important to you while you are on the go by emailing them directly to your notebook! Send documents, notes, itineraries, and so much more to me@onenote.com and we will put them into your OneNote notebook, where you can access them from all of your devices.
Get Started
Epson Document Capture Pro
Document Capture Pro allows you to easily scan documents, edit pages, save files, and transfer data to the applications scanned with Epson scanners such as the Workforce® DS-560 and others. What’s more, users can scan to OneNote with one touch, to easily access documents from multiple devices or share with others.
Workforce® DS-560
Feedly
Feedly focuses on making reading the web a little faster, better. The Feedly OneNote integration makes it easy for people to save great articles they found in their Feedly reader into their OneNote notebook.
Web
Genius Scan
Genius Scan is a scanner in your pocket. It enables you digitize paper documents, create PDF files and immediately store them in OneNote.
iOS Android
IFTTT
IFTTT lets you create powerful connections with one simple statement – if this then that. Use the OneNote Channel on IFTTT to create and share recipes that automatically create pages, sync content, and connect over 80 other products and services.
iOS Web
JotNot Scanner
JotNot converts your iPhone into a portable multipage scanner. You can use JotNot to scan documents, receipts, whiteboards, business cards and notes into an electronic format.?JotNot now offers direct integration with Microsoft’s OneNote platform, so you can quickly and easily backup and organize your scans using your OneNote account.
iOS
Livescribe 3 Smartpen
With the Livescribe 3 smartpen and Livescribe+ app, simply write on paper and watch everything appear instantly on your mobile device, where you can tag, search and convert your notes to text. You can send everything to OneNote so your handwritten notes and sketches are integrated with the rest of your important information.
iOS
Mod Notebooks
Mod notebooks are physical notebooks that are scanned, digitized and backed up to the cloud once completed. Each page of completed notebooks can be synced to OneNote and saved forever.?
Get Started
NeatConnect
NeatConnect transforms paper piles into digital documents and sends them straight to OneNote – without a computer. From any room in your house, or any spot in the office, NeatConnect’s Wi-Fi compatibility and touchscreen interface make scanning to OneNote fast and easy so you can save time, taking organization and productivity to whole new levels.
Coming soon!
News360
News360 is a free personalized news app that learns what you like and gets smarter the more you use it. With more than 100,000+ sources, there is always something interesting to read, and you can save your favorite stories directly to OneNote with a tap of a button.
Android iOS Windows Windows Phone
Office Lens
Office Lens is like having a scanner in your pocket. Never miss notes on a whiteboard or blackboard, and never look for misplaced documents or business cards, missing receipts or stray sticky notes again! Office Lens makes your pictures magically readable and re-useable. Capture content right into OneNote with automatic trimming and clean up.
Windows Phone
OneNote Clipper
The OneNote Clipper lets you save webpages from your browser into your OneNote notebooks. In just one click, it helps you capture things quickly and remember more in your life.
Web
Weave News Reader
Your news, personalized. Get the free Weave News Reader app for Windows 8 and start saving your favorite news articles to OneNote today!
Windows Windows Phone
Feedly + OneNote: Better Together [officevideos YouTube channel, March 17, 2014]
Genius Scan + OneNote: Better Together [officevideos YouTube channel, March 17, 2014]
Livescribe [smart pen] + OneNote: Better Together [officevideos YouTube channel, March 17, 2014]
Weave + OneNote: Better Together [officevideos YouTube channel, March 17, 2014]
Chinese smartphone brands to conquer the global market?
The smartphone market in China became saturated between Q3’12 and Q4’13 as per the below chart from Analysys International (EnfoDesk):
Note that this chart corresponds to Chinese writing traditions, i.e. in Q2’11 16.81 million smartphones and 51.01 million feature phones were sold, while in Q4’13 97.63 million smartphones and 9.2 million feature phones. Source: 易观分析:2013年第4季度中国手机销量增速放缓,智能手机市场呈现饱和态势 (Analysys analysis: China mobile phone sales growth slowed in the fourth quarter of 2013, the smart phone market is saturated) [EnfoDesk, March 11, 2014]
Chinese Handset Vendors Will Account for Over 50% of Mobile Handset Sales in 2015 [ABI Research press release, March 10, 2014]
ABI Research reports that Chinese handset vendors will account for over 50% of mobile handsets in 2015. Chinese vendors already accounted for 38% of mobile handset shipments in 2013 and the ongoing shift in growth to low cost handsets, especially smartphones, will increase their market share.
Greater China has long dominated the mobile handset manufacturing supply chain, but now its OEMs are beginning to dominate sales at the expense of the traditional handset OEMs, including even Samsung.
Many of the Chinese OEMs have focused almost exclusively on the huge Chinese market, with little activity beyond its borders, but this is set to change. Huawei (6th in worldwide market share for 2013) and ZTE (5th) have already made an impact on the world stage, but other Chinese handset OEMs like Lenovo—the Motorola acquisition is a clear statement of intent—and Xiaomi are set to join them.
“Chinese vendors already take up five of the top ten places in terms of worldwide market share, despite three of them only really shipping into China. The Chinese vendors highlight the changing shape of the mobile handset market, as the Chinese manufacturing ecosystem, specifically reference designs, enable the next wave of smartphone growth in low cost emerging markets and amongst price conscious consumers everywhere,” said Nick Spencer, senior practice director, mobile devices.
“South East Asia has already experienced this trend, but ABI Research expects to see the impact of these Chinese vendors increasing in all emerging markets and even advanced markets, especially on prepay,” added Spencer.
The New Phone Giants: Indian And Chinese Manufacturers’ Fast Rise To Threaten Apple And Samsung [Business Insider India, March 15, 2014]
The top Indian and Chinese smartphone manufacturers are classically disruptive. They produce products that are “good enough,” at a fraction of the cost of comparable models from premium brands. These ultra low-cost devices are the key to nudging consumers in massively untapped markets like India and Indonesia onto smartphones.
And these companies are starting to aim higher – producing 4G LTE smartphones that have the same processing power as Samsung and Apple premium devices.
They’re also far more innovative than they’re given credit for in terms of their strategy, supply chain management, and hardware.
In a new report from BI Intelligence, we explain why global consumer Internet and mobile companies will increasingly need to work with companies like Xiaomi and Micromax – not to mention Lenovo, Huawei, ZTE, Coolpad, Karbonn, and others – if they don’t want to miss out on mobile’s next growth phase in emerging markets
- Major local manufacturers now account for two-fifths of China’s smartphone market, and one-fourth of India’s. Xiaomi already sells four of the top 10 best-selling Android devices in China, and operates one of the top five app stores.
- Combined, the top five manufacturers in China and the top two in India – the “Local 7” in the chart above – are now shipping about 65 million smartphones every quarter, more than Apple, and coming close to drawing even with Samsung.
- These local manufacturers wield influence in various ways. They run their own successful app stores, mobile operating systems, and mobile services. They also hold the keys to which apps are preloaded on their phones. When BlackBerry wanted to take its BBM messaging service for Android into India, it signed a deal with Micromax.
- The local manufacturers are not provincial outfits producing knock-offs, as some might be inclined to assume. But their main competitive tool, for now, remains price. Local manufacturers in China and India match the features of more expensive devices and manage to produce comparable hardware at a fraction of the price. A Micromax handset comparable to Apple’s iPhone 5C costs less than one-fourth as much.
- Xiaomi has used a four-point strategy in its three-year rise to produce four of the most popular phone models in China. We discuss all four aspects, including tight inventory management and crowdsourcing product development feedback.
- These manufacturers will continue to expand overseas, in search of new growth opportunities. Micromax is in Nepal, Bangladesh, and Sri Lanka. Xiaomi has its eyes on Malaysia and Brazil. Huawei is already in the U.S. For example, it sells a 4G LTE handset on MetroPCS.
Smartphone Prices Race to the Bottom as Emerging Markets Outside of China Come into the Spotlight for Future Growth, According to IDC [press release, Feb 24, 2014]
Singapore and London, February 24, 2014 – Emerging markets have become the center of attention when talking about present and future smartphone growth. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, in 2013 the worldwide smartphone market surpassed 1 billion units shipped, up from 752 million in 2012. This boom has been mainly powered by the China market, which has tripled in size over the last three years. China accounted for one out of every three smartphones shipped around the world in 2013, equaling 351 million units.
Recently the surge in growth has started to slow as smartphones already account for over 80% of China’s total phone sales. The next half billion new smartphone customers will increasingly come mainly from poorer emerging markets, notably India and in Africa.
“The China boom is now slowing,” said Melissa Chau, Senior Research Manager for mobile devices at IDC Asia/Pacific. “China is becoming like more mature markets in North America and Western Europe, where smartphone sales growth is slackening off.”
Emerging markets in Asia/Pacific outside of China, together with the Middle East and Africa, Central and Eastern Europe, and Latin America, account for four fifths of the global feature phone market, according to IDC data. “This is a very big market opportunity,” said Simon Baker, Program Manager for mobile phones at IDC CEMA. “Some 660 million feature phones were shipped last year, which could add two thirds to the size of the current global smartphone market.”
India will be key to future smartphone growth as it represents more than a quarter of the global feature phone market. “Growth in the India market doesn’t rely on high-end devices like the iPhone, but in low-cost Android phones. Nearly half of the smartphones shipped in India in 2013 cost less than US$120,” said Kiranjeet Kaur, Senior Market Analyst for mobile phones at IDC Asia/Pacific.
“Converting feature phone sales to smartphone sales implies a relentless push towards low cost,” added Baker. IDC research shows nearly half the mobile handsets sold across the world have retail prices of less than US$100 without sales tax. Two thirds of those have prices of less than US$50.
“The opportunity gets larger the lower the price falls,” continued Baker. “If you take retail prices without sales tax, in 2013 nearly three quarters of the US$100-125 price tier was already accounted for by smartphones. Within US$75-100 the proportion was down to just over half, and between $50-75 it was not much more than a third.”
Many smartphone vendors have begun gearing up for this next wave of cost pressure. Samsung is increasingly switching production to Vietnam, where manufacturing costs currently undercut mainland China. Even Hon Hai, one of the largest contract manufacturers for handsets in China, has announced plans for a plant in Indonesia to furnish a lower production cost base.
In addition to the table below, an interactive graphic showing worldwide sub-$100 feature phone shipments by region is available here. The chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic can be found by viewing this press release on IDC.com.
Worldwide Sub-$100 Feature Phone Shipments by Region, 2013
Region
Shipments (M Units)
India
212.3
Middle East & Africa
150.0
Asia/Pacific (excluding Japan, China, and India)
140.7
Latin America
76.4
PRC
68.1
Central & Eastern Europe
43.6
Western Europe
39.8
North America
13.9
Total
744.9
Source: IDC Worldwide Mobile Phone Tracker, February 24, 2014
Analysys International: Xiaomi Ranked Among Top Five in Q4, 2013 [March 11, 2014]
The statistics from EnfoDesk, the Survey of China Mobile Terminals Market in Q4, 2013, newly released by Analysys International, shows that the market share of Samsung, Lenovo, Huawei, Coolpad and Xiaomi ranked the top five of China smartphone in Q4, 2013. The market share of Samsung shrink slightly over the previous quarter, but it still accounted for 15.07 percent of smartphone market and maintain the leading position.
The release of Apple‘s new product has brought efficiency in Q4, and its market share slightly rebounded. Owning to the release of MI3 (Xiaomi), the market share of Xiaomi up 3.85 percentage points compared to the previous quarter. MI3 still should be bought from booking and the booking is relatively frequent. Meanwhile, the purchase restriction of MI2(Xiaomi) and Red MI(Xiaomi) has been relaxed, coupled with the strategic cooperation between Xiaomi and mobile operators, making it easier to buy custom models as well as contributing to the enlargement of Xiaomi’s market share. It can be expected that Xiaomi will put more energy into the complement of its retail capabilities and continue to increase their market share.
From: UMENG Insight Report – China Mobile Internet 2013 Overview [UMENG, March 12, 2014]
– The number of active smart devices in China exceeded 700 Million by the end of 2013.
– The five fastest growing mobile apps categories (excluding games) are : news, health & fitness, social networking, business, and navigation. These areas will bring new opportunities for developers in 2014.
– Socializing your apps is the key to success for developers. Currently among the top 1,000 apps (apps and games) in the Chinese market, 55% of them provide links to Chinese social networking services (e.g. Sina Weibo, Wechat, QQ, Renren) The amount of app content sharing to social network platforms per mobile Internet user per day has tripled in the last 6 months.
– Social network sharing in game has become incredibly popular on all social networking platforms, 48% of in app sharing traffic to social networks are from games.
– High-end devices (pricing above 500US$) have a significant market share in China, contributing 27% of total devices. These users have dynamic needs on mobile apps . The users of below 150US$ phones prefer casual games for their entertainment requirements.
– The year of 2013 became known as the first year Chinese developers took IP seriously with many developers licensing IP from rights holders. By the end of 2013, among the Top 100 games, 20% license 3rd party IP.
– Over the course of 2013 the percentage of iOS jailbroken devices in the Chinese Mainland fell by 17% to 13% of all devices. Domestic users are becoming more hesitant to jailbreak their devices.
…
700 Million active smart devices in China
By the end of 2013, the number of active smart devices in China had exceeded 700,000,000, including smart phones and tablets. In the 4th quarter 59% of new devices were bought by smartphone users upgrading their existing hardware. The remaining new devices where bought by users buying their first smartphone. As smartphone use becomes more commonplace in China new sales are increasingly driven by existing users upgrading, rather than from users purchasing their first smartphone.…
The market for budget Android phones is strong in China with 57% of devices under 330 USD price range. However over a quarter of users are using high-end smart phones costing over 500USD, 80% of these are iPhones.
…
Fragmented Android device market
- In the 4th quarter of 2013, Samsung and XiaoMi (a local brand) prove to be the most popular Android brands as between them they manufacture all of the top 10 active Android devices.
- However the Android market is still highly fragmented with hundreds of different handsets on the market. Samsung who manufacture many devices in all price ranges control 24% of the device market, while the domestic manufactures are battling it out with the international brands to extend their market share.
…
- In 2013, changes to device connectivity saw a large growth in WiFi connectivity, from 38% at the beginning of the year to 52% at year end. Mobile Internet infrastructure has become better in China. However Chinese users are still price sensitive to mobile data tariff.
…
- Glossary:
Active Device: active device refers to device which has activated at least one app covered by Umeng platform in the stipulated time frame. All the “devices” in the report refers to “active devices”, not the actual shipment.…
- Data Source:
Analysis data in the report is based on over 210,000 Android and iOS apps from the Umeng platform. All data was collected from January to December 2013.
From: More than 247 million mobile handsets shipped in India during CY 2013, a Y-o-Y growth of 11.6%; over 70 million mobile handsets shipped in 4Q 2013 alone [CyberMedia Research press release, Feb 26, 2014]
According to CMR’s India Monthly Mobile Handsets Market Review, CY 2013, February 2014 release, India recorded 247.2 million mobile handset shipments for CY (January-December) 2013. During the same period, 41.1 million smartphones were shipped in the country.
…
India Smartphones Market
The India smartphones market during 2H 2013 saw a rise in shipments by 60.3% over 1H 2013, taking the overall contribution of smartphones to 16.6% for the full year. Further, 65.8% of the total smartphones shipped in the country were 3G smartphones during CY 2013.
Commenting on these results, Tarun Pathak, Lead Analyst, Devices, CMR Telecoms Practicesaid, “CY 2013 was primarily the year of smartphones for the India market, particularly for local handset vendors. A first for the India market was a marginal decline in featurephone shipments on a year-on-year basis. This trend is likely to continue with more vendors focusing on entry level smartphone offerings aimed at the consumer segment.”
“Nearly 70 vendors operated in the highly competitive India smartphones market in CY 2013, with ‘Tier One’ brands like Apple, Samsung, Nokia, Sony, HTC, LG and Blackberry capturing close to 53% of the total smartphones market, followed by India brands capturing close to 43% of total smartphone shipments. The remaining market of roughly 4% smartphone shipments was captured by China OEM brands, where we expect a few more players to enter the India market directly, instead of continuing as ODM partners to Indian brands”, Tarun added.
Rapid Growth In Smartphones Offset The Slump Witnessed In Feature Phone Sales In 4Q13, Says IDC [press release, Feb 26, 2014]
India was one of the fastest growing countries worldwide in terms of smartphone adoption in 2013. According to the International Data Corporation (IDC) in 2013 the smartphone market surpassed 44 million units shipped, up from 16.2 million in 2012. This surge has been mainly powered by home grown vendors which have shown a tremendous and consistent growth over the past 4 quarters of 2013.
The overall phone market stood at close to 257 million units in CY 2013 – an 18% increase from 218 million units in CY2012.
CY2013 also witnessed a remarkable migration of the user base from feature phones to smartphones primarily due to the narrowing price gaps between these product categories.
Q413 Perspective:
The India smartphone market grew by 181% year over year (YoY) in the fourth quarter of 2013 (4Q13). According to International Data Corporation’s (IDC) APEJ Quarterly Mobile Phone Tracker, vendors shipped a total of 15.06 million smartphones in 4Q13 compared to 5.35 million units in the same period of 2012. 4Q13 grew by almost 18% Quarter-on-Quarter.
The shipment contribution of 5.0inch-6.99inch screen size smartphones (phablets) in 4Q2013 was noted to be around 20% in the overall market. The category grew by 6% in 4Q13 in terms of sheer volume over 3Q13.
The overall mobile phone market (Feature Phones and Smartphones) stood at 67.83 million units, a 16% growth YoY and a meager 2% growth quarter over quarter (QoQ).The share of feature phones slid further to make 78% of the total market in 4Q13, with the market showing a decline of 2% in 4Q13 over 3Q13.
The fourth quarter of 2013 witnessed a spike in the smartphone shipments by smaller homegrown vendors like LAVA, Intex which have shown tremendous growth in the past couple of quarters.
“The growth in the smartphone market is being propelled by the launch of low-end, cost competitive devices by international and local vendors which are further narrowing the price gaps that exist between feature phones and smartphones”, said Manasi Yadav, Senior Market Analyst with IDC India.
“The international vendors have understood the importance of creating a diverse portfolio of devices at varied price points and are striving to launch cost competitive devices that cater to every segment in the target audience ” comments Kiran Kumar, Research Manager with IDC India.
Top Five Smartphone Vendor Highlights
Samsung: Samsung maintained its leadership spot with about 38% in terms of market share. Its smartphone shipments grew by close to 37% from 3Q 2013 to 4Q2013. The fourth quarter saw quite a few new launches across price points by Samsung – however the low-end Galaxy portfolio in smartphones contribute to 50% in terms of shipment volumes
Micromax: Micromax held on to its second spot with about 16% in terms of market share in 4Q2013. Some of the top selling models were the entry level smartphones like A35 Bolt and A67. The Canvas range of devices has also done well in terms of volume contribution owing to the marketing campaigns launched around them.
Karbonn: The market share for Karbonn in 4Q2013 was close to 10%, some of the top selling models for this brand were A1+ and A51.
Sony: Sony managed to make a comeback in the top-5 smartphone vendor list in 4Q13 and garnered a market share of 5%. The top selling models included Xperia M Dual and Xperia C handsets, which are targeted at mid-tier price range.
Lava : Lava managed to hold onto the number 5 spot in the top-5 smartphone vendor list. The continued traction around the XOLO and IRIS range of devices helped the vendor garner a market share of 4.7% in 4Q13. Some of the top selling models include the newly launched XOLO A500 S and the existing models like IRIS 402 and IRIS 349.
IDC India Forecast:
IDC anticipates the growth in Smartphone segment to outpace the overall handset market growth for the foreseeable future. The end-user shift towards mid-to-high screen size products will be amplified by the declining prices and availability of feature-rich localized product offerings. Vendors who are able to differentiate their offerings at affordable prices will maintain a competitive edge and secure a strong position in the mobile phone market in CY 2014.
From: Gartner Says Annual Smartphone Sales Surpassed Sales of Feature Phones for the First Time in 2013 [press release, Feb 13, 2014]
…
Worldwide Smartphone Sales to End Users by Vendor in 2013 (Thousands of Units)
Company
2013
Units
2013 Market Share (%)
2012
Units
2012 Market Share (%)
Samsung
299,794.9
31.0
205,767.1
30.3
Apple
150,785.9
15.6
130,133.2
19.1
Huawei
46,609.4
4.8
27,168.7
4.0
LG Electronics
46,431.8
4.8
25,814.1
3.8
Lenovo
43,904.5
4.5
21,698.5
3.2
Others
380,249.3
39.3
269,526.6
39.6
Total
967,775.8
100.0
680,108.2
100.0
Source: Gartner (February 2014)
Worldwide Smartphone Sales to End Users by Vendor in 4Q13 (Thousands of Units)
Company
4Q13
Units
4Q13 Market Share (%)
4Q12
Units
4Q12 Market Share (%)
Samsung
83,317.2
29.5
64,496.3
31.1
Apple
50,224.4
17.8
43,457.4
20.9
Huawei
16,057.1
5.7
8,666.4
4.2
Lenovo
12,892.2
4.6
7,904.2
3.8
LG Electronics
12,822.9
4.5
8,038.8
3.9
Others
106,937.9
37.9
75,099.3
36.2
Total
282,251.7
100.0
207,662.4
100.0
Source: Gartner (February 2014)
Top Smartphone Vendor Analysis
Samsung: While Samsung’s smartphone share was up in 2013 it slightly fell by 1.6 percentage points in the fourth quarter of 2013. This was mainly due to a saturated high-end smartphone market in developed regions. It remains critical for Samsung to continue to build on its technology leadership at the high end. Samsung will also need to build a clearer value proposition around its midrange smartphones, defining simpler user interfaces, pushing the right features as well as seizing the opportunity of bringing innovations to stand out beyond price in this growing segment.
Apple: Strong sales of the iPhone 5s and continued strong demand for the 4s in emerging markets helped Apple see record sales of 50.2 million smartphones in the fourth quarter of 2013.
“However, Apple’s share in smartphone declined both in the fourth quarter of 2013 and in 2013, but growth in sales helped to raise share in the overall mobile phone market,” said Mr. Gupta. “With Apple adding NTT DOCOMO in Japan for the first time in September 2013 and signing a deal with China Mobile during the quarter, we are already seeing an increased growth in the Japanese market and we should see the impact of the last deal in the first quarter of 2014.”
Huawei: Huawei smartphone sales grew 85.3 percent in the fourth quarter of 2013 to maintain the No. 3 spot year over year. Huawei has moved quickly to align its organization to focus on the global market. Huawei’s overseas expansion delivered strong results in the fourth quarter of 2013, with growth in the Middle East and Africa, Asia/Pacific, Latin America and Europe.
Lenovo: Lenovo saw smartphone sales in 2013 increase by 102.3 percent and by 63.1 percent in the fourth quarter of 2013. Lenovo’s Motorola acquisition from Google will give Lenovo an opportunity to expand within the Americas.
“The acquisition will also provide Lenovo with patent protection and allow it to expand rapidly across the global market,” said Mr. Gupta. “We believe this deal is not just about entering into the U.S., but more about stepping out of China.”
Gartner expects smartphones to continue to drive overall sales in 2014 and an increasing number of manufacturers will realign their portfolios to focus on the low-cost smartphone sector. Sales of high-end smartphones will slow as increasing sales of low- and mid-price smartphones in high-growth emerging markets will shift the product mix to lower-end devices. This will lead to a decline in average selling price and a slowdown in revenue growth.
In the smartphone OS market, Android’s share grew 12 percentage points to reach 78.4 percent in 2013 (see below). The Android platform will continue to benefit from this, with sales of Android phones in 2014 approaching the billion mark.
Worldwide Smartphone Sales to End Users by Operating System in 2013 (Thousands of Units)
Operating System
2013 Units
2013 Market Share (%)
2012 Units
2012 Market Share (%)
Android
758,719.9
78.4
451,621.0
66.4
iOS
150,785.9
15.6
130,133.2
19.1
Microsoft
30,842.9
3.2
16,940.7
2.5
BlackBerry
18,605.9
1.9
34,210.3
5.0
Other OS
8,821.2
0.9
47,203.0
6.9
Total
967,775.8
100.0
680,108.2
100.0
Source: Gartner (February 2014)
…
Multiplatform value proposition for developers from Nokia, with potential of Microsoft joining the fray
After understanding what does the new Nokia X platform mean in preceding posts mine:
– Nokia’s “best of everything” X range smartphones to conquer the smartphone market between the Asha and Lumia devices [Feb 24, 2013] and
– Nokia X family of smartphones, leading local brand partners for Windows Phone and the potential of all that on the Indian market [Feb 27, 2014]
it is time to consider the Nokia X announcement from developers’ point of view.
Nokia Developer Day at MWC 2014 [nokiadevforum YouTube channel, Feb 27, 2014]
The Nokia provided content included here (later on): Lunagames success story—Nokia Developer Day Keynote—Nokia X: where Android apps will thrive—HERE Maps on Nokia X Family—Nokia Imaging SDK 1.1—Nokia X Porting Bus—bring apps to the Nokia Store for the Nokia X family—Five reasons: Android App to Nokia Store—Nokia’s Developer Day at MWC
But first take note of Nokia X Get Started Portathons [Nokia Developer, Feb 24, 2014]
The Nokia X Porting Bus is going to be driving all over Europe. If you’re nearby, please drop by with your Android app. We’ll show you just how easy it is to port to Nokia X. …
as well the Developer Offers for Nokia X.
And why there is a definite potential of Microsoft joining it? The proof-points for that were already included in a recent post of mine here:
- “Consumers are now calling the shots <—> consumerization of IT”, i.e. enterprise computing is not ruling ICT alone any more, and as a result of BYOD the private, consumer devices are even dictating.
- “Sales are not simple for developers anymore” Instead of the earlier uniform way of selling developers should use the most sophisticated approaches—think of the fremium, or advertisement based models as examples—in order to earn their revenue.
- …
- “The times of single platforms are gone, as developers own several platforms now”
…
I met “cloud first” last summer with regards to Microsoft at TechEd, primarily through the words of Satya Nadella, who is the CEO now (see “Cloud first” from Microsoft is ready to change enterprise computing in all of its facets [‘Experiencing the Cloud’, June 4, 2013]). … Tim … was elaborating that Microsoft was much more considering the cloud interfaces (APIs) in the development of their software in this regard.
From View from Redmond via Tim O’Brien, GM, Platform Strategy at Microsoft [‘Experiencing the Cloud’, Feb 21, 2014]
As the biggest news of this new developers’ value proposition is that of the new Nokia X:
We’ve maintained maximum possible compatibility with AOSP [Android Open Source Project]. We’ve made a few changes. And that’s mostly in the services layer. So we’ve taken away some of the Google services and replaced them with some of our own or some of the Microsoft services.
There are 3 services which we’ve changed:
– In-App Payment [Nokia In-App Payment], and I’ve already explained that it’s an advantage for developers
– Location [HERE Maps], and
– Notification [Nokia Notifications]
and for these APIs [Nokia APIs] some changes are needed. Otherwise your Android apps just work.
From [46:56 and on] of the keynote video (embedded later on) by Amit Patel, VP of Developer Relations
![]()
![]()
from [45:12] of the keynote video continued into the following feedback from partners:![]()
Lunagames: A Nokia Asha success story [nokiadevforum YouTube channel, Nov 28, 2013]
Regarding the position of the upcoming owner of Nokia Devices & Services Business an actual report stated that Microsoft: ‘no surprises’ regarding Nokia X, knew about Android work, okay with it [Windows Phone Central, Feb 25, 2014]:
If there was any question today about what Microsoft thinks about the Nokia X and its Android phone, their public line is that they’re fine with it. During Nokia Developer Day, John Shewchuk [see Deep technical evangelism and development team inside the DPE (Developer and Platform Evangelism) unit of Microsoft [May 17, 2013]], a Microsoft technical fellow responsible for “strategy for cloud platform services”, took to the stage to demonstrate Microsoft services running on the Nokia X, noting that they’re a ‘devices and services company’ first and don’t consider Nokia’s choice to be against their interests.
Before the session even officially kicked off, Shewchuk chose to address the elephant in the room by talking about Nokia X and Microsoft. Their stance, at least overtly, was that they knew about Nokia’s Android work going into the deal (to acquire Nokia’s hardware division) and that there were “no surprises” here this week. Instead, Microsoft’s focus on services, specifically OneDrive, Outlook.com and Skype, were considered to be just as important business for Microsoft as Windows Phone.
The session then focused on the benefits of developing services on Nokia X and Lumia phones, with Microsoft’s services being front and center. Nokia then later returned to the stage to discuss their imaging SDKs and development work.
We spoke with Shewchuk briefly after the session regarding his statement. He was forthright in stating that Windows Phone, as a developer platform, is still superior for many companies out there whom are making apps. The idea here is yes, Android is popular, but Windows Phone has momentum now and things like the web developer tools offer a great alternative.
Microsoft clearly has two business here to consider. More, actually. It’s not about just Windows Phone, but about Skype, OneDrive, Bing and even Azure. While to Windows Phone users, prioritizing that OS seems very obvious, Microsoft is taking a different approach. At least in this regard, publicly, they are on board with Nokia X and do it see it as an opportunity to grow Microsoft’s services in emerging markets.
Will Nokia X remain after the sale? We’re leaning towards yes, that this is a long term strategy by Microsoft. We’ll just have to wait and see. But for now, Nokia and Microsoft are acting like everything is business as usual.
Nokia Developer Day Keynote @ Mobile World Congress 2014 [nokiadevforum YouTube channel, Feb 27, 2014]
Nokia X: where Android apps will thrive [Nokia Conversations, Feb 26, 2014]
The developer world for our devices is changing. With the Nokia X software platform opening up rich opportunities for Android devs to expand the reach for their apps, what does this mean for the developer community and consumers?
We spoke to Amit Patel, Vice President of Developer Relations, Nokia to get his take on this brave, innovative world.
NC: How do you see the Nokia X software platform as an attractive proposition for developers?
AP: Developers are interested in reaching more consumers. With the Nokia X family of device, we are able to reach new consumers in the affordable smartphone segment. This part of the smartphone (sub €100) is growing four times faster than any other part of the smartphone market and we are in the best possible shape to capture our share.
The majority of the growth is coming from the emerging markets – Indonesia, Thailand, India, etc. – where we are already significantly present, especially with Nokia Asha. There’s already brand preference and brand loyalty for Nokia.
In essence, we’re going to be able to deliver a large amount of consumers to developers very easily.
NC: What if developers already have Android apps. How can they get them onto Nokia X?
AP: Those developers are our primary target audience. And, for them, we have made it really easy to bring their apps to Nokia Store. We provide an online tool called Nokia X Analyser where you can drag and drop your app to see whether you’re 100% compatible, or whether you need to make some changes. In most cases, the majority of apps just work. If that’s the case, just publish your app into the Nokia Store and you’re done.
NC: And if you don’t reach the magic 100% compatibility rating?
AP: There are three APIs that make them non-compatible; HERE Maps, notification and in-app payment. For any apps that are using these APIs, the developer would need to be some modifications. In many cases the changes are relatively small and can be completed in a matter of hours. Once done, just package your app and put it into the Nokia Store.
NC: Ok, so from a consumer’s point of view – how will they see an ‘Android’ app?
AP: Consumers can find apps in Nokia Store and from third-party stores. In Nokia store, modified and unmodified apps will be shown side-by-side, there is no difference. From a consumers’ point of view, the only thing that changes is the ever increasing amount of apps on offer.
NC: How do in-app purchases work on Nokia X?
AP: We’ve had in-app payments on Nokia Asha for a while now, and it’s the same mechanism that’s being used on Nokia X. All a developer needs to do is change the in-app purchase API ‘call’ from Google Play to Nokia.
However, one of the big worries that developers have is fragmentation – where they need to service all types of app stores. What we’ve done is to develop the platform, tools and APIs in such a way that we’re promising developers that they can maintain a single ; if you need to support the Nokia APIs, you can make the edits in the same code as your Google code.
The benefit of this for the developers is that he has much lower costs to maintain his app. This is just one of the things we’ve done to make things easy for developers.
NC: Is there anything else you’ve done to make the process easier for devs?
AP: Absolutely. One key area is in-app payments linked to operator billing. Taking India as an example, there are 1.2 billion people, around 350-million phones and 24-million credit cards. It’s clear that most people aren’t using credit cards for their in-app purchases. People are paying with operator billing. And we have ‘more than one’ operator billing deal in India.
Not many of our competitors have that.
So, publishing in the Nokia Store using our in-app payment method, means you’ve instantly got 350 million people at your disposal to buy your app, or an in-game sword!
NC: Are there any upcoming Nokia X apps that you’re excited about?
AP: We already have many of the top apps preloaded on the Nokia X devices including apps like Plants vs. Zombies, BBM, Skype, Facebook and many more. And we have others like OneDrive, Outlook.com, Angry Birds and hotels.com in the Nokia Store. We are continuously adding new apps and I am looking forward to apps like Facebook Messenger, Spotify and Temple Run 2, which should be amongst the many apps coming soon.
NC: Do you think there’s a good enough range of apps on Nokia X to give, what might be some peoples first foray into phone apps, a great experience?
AP: Right now, for the Nokia X family, we’ve got hundreds of thousands of apps available in the Nokia Store and in third-party stores. The Android ecosystem being what it is, there are lots of places for consumer to get all the apps they want.
NC: What do you think of people side-loading apps onto Nokia X?
AP: Side-loading happens predominantly in markets where consumers are reluctant to spend money on data. Often the mobile data costs in these markets make downloading large apps prohibitive. Obviously we encourage people to download over wi-fi, but we also realise that it’s convenient for people to side-load apps, often in bulk, to their devices.
Our focus is to give developers the chance to reach millions of consumers. Side-loading helps us to achieve that. With our in-app payment solution and our leading operator billing network, we are also uniquely position to maximize the revenue potential for developers regardless of how the apps are distributed.
None of our major competitors have the same operator billing coverage and device market share in growth markets.
Are you a developer? We’ve love to know what you think of the porting system. Let us know in the comments, below.
HERE Maps shows the way on Nokia X Family [Nokia Conversations, Feb 27, 2014]
The new Nokia X family bring together popular Microsoft services like Skype, OneDrive and Outlook as well as the best of Nokia experiences – HERE Maps included.
We sat down with the HERE team to learn more about the HERE Maps experience on the Nokia X and how it all came to be.
Nokia’s HERE business was charged with creating the new location and navigation app for the Nokia X family, working from scratch and in a time-frame of less than twelve months.
Nonetheless, says Niko van Eeghen, HERE Maps for Nokia X product manager:
“We’ve managed to pull off a hell of a release. We’d say that, though it says it’s version 1.0, it’s more like a version 2.0 release in terms of functionality and polish.”
The team had high ambitions. Niko’s colleague Jens Klaus explains:
“For Nokia X we have brought the HERE Maps experience, with regular search, nearby search, and points of interest. We also have routing functionality for cars, pedestrians and transit. And there’s the in-car experience with voice-guided turn-by-turn navigation.”
Niko adds that the app offers online and offline functionality, with maps available for nearly 200 countries, and navigation available for 98 countries.
The experience is very smooth and Lumia-like. “Customers will be really surprised at the performance of HERE Maps on the Nokia X family,” says Niko with a smile.
“Compared to mapping and navigation solutions that draw their maps from online, it’s amazingly fast, because we store our maps offline.”
While the app is installed out of the box, the team decided not to preload the local country maps. “This way, we give customers the choice of which map, what regions and cities to install, and whether to install the map in the main storage memory or on a MicroSD card,” explains Jens.
The HERE Maps app also integrates with the device’s Fastlane feature. The HERE Maps shows up on Fastlane together with other apps you’ve recently launched. This way you can easily go back to your most recent locations and also get notifications for when updates are available to be downloaded for your offline maps. You can perform direct searches for locations on HERE Maps for Nokia X using the device’s global search. The app also integrates with contacts in the address book. If you’ve stored your friend’s address, you can click through to show a map and get directions.
But the HERE Maps application was not the only job for Niko’s team. They also had to power location services on other apps, creating API’s to allow developers to tap into HERE services for their own functionality. “When you share your location in WeChat, for example,” Niko explains, “the app uses our APIs to establish your location and our maps are shown when you share that location.” Developers can tap into the HERE API by downloading an SDK plug-in that makes it simple to switch from competing mapping services.
“It’s our ambition to provide a great experience for all mobile phone users,” Niko concludes.
More on this story on HERE Three Sixty.
New Nokia Imaging SDK 1.1 available [Developer News | Nokia Developer, Feb 24, 2014]
Today we’re announcing the latest release of the Nokia Imaging SDK. This powerful library of exciting image manipulation tools makes it quicker and easier to create imaging apps for Windows Phone 8, and now also Windows 8.1 – desktop and RT.
With the Lumia 2520 tablet (running Windows 8.1 RT) now part of the Nokia family; the shared API allows developers to reuse a lot of the code across Windows Phone and Windows 8.1
The new 1.1 release also includes a number of new effects:
- Interactive Foreground Segmenter: this filter API picks the foreground/background from an image and makes it easier for you to create an interactive UI where users tap, swipe or point at the object boundaries and the API will figure out which objects belong to foreground and vice versa. This is often used to e.g. swap backgrounds or for blurring effects.
- Lens Blur, also known as Bokeh: this is used in professional photography for creating photorealistic image effects. The Nokia Imaging SDK makes applying the new Lens Blur effect or blending with mask quick and easy.
- Single Image HDR: this effect can be applied to an image to create stunning and vibrant photorealistic color effects similar to HDR, or with more conservative settings, auto enhance the image colors.
We have also made some improvements under the hood, with fixes and memory optimisations.
Bottom line, the Nokia Imaging SDK is now even more powerful than before.
Documentation and sample code have been updated to help you get started and you can now also sign up for next week’s Lumia App Lab webinar, where Windows Phone MVP Michael Samarin will walk through everything that’s new in this release.
More than 1,500 developers have already created great imaging experiences for consumers using the SDK 1.0. Will you create the next outstanding imaging app using 1.1? If you think you’ve got what it takes, make sure you enter our new Imagin8 Mission competition: your creation you could win you an expenses-paid trip for 2 to experience zero gravity! Check out the Nokia Imaging SDK 1.1 today!
More information: Get creative with Nokia Imaging SDK 1.1 [Nokia Conversations, Feb 25, 2014]
Get on the Nokia X Porting Bus [Developer News | Nokia Developer, Feb 27, 2014]
A lot of enthusiastic developers came over to meet us this week at Mobile World Congress. Now it’s time for us to return the favour: we’re going to come to you. The Nokia X Porting Bus has been parked in Hall 8 in Barcelona all week and inside its comfort we’ve helped developers port hundreds of apps to Nokia X. (To be honest, not much help’s required; most ports are simple.)
Now it’s time to hit the open road. Over the next month we’re driving across Europe with a crew of experts, a pile of Nokia X devices and DVLUP XP that we’ll trade for ported apps. When we stop in your area we’d love it if you pop in. No registration, no reservations. Just bring your laptop, your Android apps, and an appetite. We’ll get you started with Nokia Store and you just might walk away with some DVLUP points you can redeem for rewards.
Nokia and Handster, an Opera Software company, bring apps to the Nokia Store for the Nokia X family [Developer News | Nokia Developer, Feb 27, 2014]
Working together, Nokia and Handster, an Opera Software company, have brought apps submitted via the Opera Mobile Store’s publisher portal and published them in Nokia Store for use with the Nokia X family of devices.
Announced this week at Mobile World Congress in Barcelona, Nokia X family offers access to the world of apps via Android Open Source Project (AOSP), coupled with Nokia signature experiences and the most popular Microsoft services. For Android app developers, it’s an easy, risk-free way to expand the reach of their applications to a new user base while still using the existing code base.
Based on Handster’s existing agreements with its developers, they have granted distribution rights to Nokia for these free Android apps which have been published in the Nokia Store.
How Handster developers can join the Nokia Store and reach new users
Developers with apps distributed by Handster can quickly join the Nokia Store and reach new users with their apps.
If you are ready to start the registration process, click here. Nokia will then contact you to get your consent and to explain the process for creating your Nokia Store account.
Also, if you already have a Nokia Store account, you will not need to do anything else. Your compatible Android apps will automatically be added to your account. Log in to Nokia Publish to check your apps.
Want to learn more about Nokia X?
Check out the five reasons why you should publish your Android app to Nokia Store.
Five reasons to publish your Android App to Nokia Store [Developer News | Nokia Developer, Feb 24, 2014]
- Nokia X opens new markets to your existing apps
Nokia’s sales leadership and brand strength in the fastest growing smartphoneand mobile app markets provide the launchpad for your apps’ success. With Nokia X, you can reach an untapped pool of savvy – and app-hungry — new smartphone users around the world.
Learn more …- Nokia X’s monetization tools create additional revenue streams for your apps
Monetization tools like Nokia In-App Payment, combined with Nokia’s extensive operator billing network, provide your existing apps with new monetization mechanisms in emerging markets. Consumers in many high growth markets do not have international credit cards, making revenue collection a challenge. Nokia X leverages Nokia’s wide operator billing coverage, which extends to over 3 billion mobile subscribers, with over 160 operators in more than 60 markets. Operator billing has been shown to deliver up to a 5x increase in revenues and a 10x increase in purchases over credit-card billing in the Nokia X targeted markets, meaning more revenues opportunities for your apps.
Learn more …- Android app compatibility
Nokia has tested over 100.000 Android apps and approximately 75% are directly compatible and ready to be published to Nokia Store. If your app uses Google services for maps, push notifications or in-app payments, you will need to replace these APIs with Nokia specific APIs that have been built to work almost identically to those they replace.Nokia services have been designed to minimize porting effort from apps using corresponding Google services and allow developers develop and distribute a single app package targeting both ecosystems.
Learn more …- Develop apps for Nokia X using your existing Android SDK, toolkit and skillset
If you already develop Android apps, you can continue to use your existing tool chain. Nokia provides a plugin package to the Android SDK, including the services APIs and the Nokia X emulator.You’ve already got the other tools and skills you need.
Learn more …- Nokia Developer programs provide the marketing and technical support you need
Through programs like DVLUP, Nokia Developer Offers and local outreach, Nokia offers you opportunities to promote your apps to new users and potential customers, while our online training, events and support tools make sure you’re putting your best app forward.
Learn more …
A success! Nokia’s Developer Day at MWC [Nokia Conversations, Feb 27, 2014]
Porting, tech sessions, space selfies, a bus and games. This year’s event had it all!
The figures are incredible; more than 102-billion app downloads and $26 billion in revenue. That’s what the app economy looks like today. In the next three years, the takings are expected to grow to $77 billion.
It’s no wonder then, that hundreds flocked to this year’s Nokia Developer Day at MWC 2014 to see how they could be part of one of technology’s biggest growth areas, summed up by Nokia’s Seppo Aaltonen, VP Mobile Phones Business Management who said: “Our affordable smartphones are about connecting the next billion.”
Seppo Aaltonen telling it how it is…
Welcomed by an excited and upbeat crowd, Stephen Elop kicked off the event with a keynote where he recapped Nokia’s product announcements and how the Nokia X software platform opens up new opportunities for existing and new developers. He also emphasized that Windows Phone is the fastest growing ecosystem today and that between Nokia X and Lumia families, Nokia is further increasing the market opportunity for developers.
Stephen Elop working up a dev frenzy
Timo Toikkanen, EVP Mobile Phones, cemented the news: “The Nokia X is the ultimate affordable smartphone in growth markets. Now that we’ve re-mapped the software platforms as well as the hardware. It will introduce new apps to millions of new people.”
Many of our partners agree. Richard Hazenberg, CEO Lunagames, told the crowd that he is excited about the market potential Nokia X has to offer his company as it combines high volume, ease of porting and seamless billing. He announced “Our game HighWay Hei$t, is now available in the Nokia Store and we are going all in and shipping 20 more games for Nokia X platform”.
Bryan Biniak, VP & GM of Developer Experience, Amit Patel, VP of Developer Relations, Neil Broadley, Director of Product Marketing for Nokia X, Sam Browne, Managing Partner from Carat, and David Proulx, from Blackberry, also took the stage.
Besides Nokia X, developers also heard more details about some of the other news of this week, including, the availability of the Blackberry messaging service BBM on Nokia X and Lumia, as well as the latest release of the Nokia Imaging SDK and the Imagin8 Mission competition for Windows Phone.
A packed developers’ hall
The agenda was packed, with technical sessions about Nokia X and Windows Phone, as well as a number of fun activities for developers to engage and learn about Nokia Developer offerings.
Hundreds of Android apps were ported to Nokia X on the spot, with all participants walking home with a brand new Nokia X. Porting continues at the Nokia X bus, which is parked in Hall 8, so if you are a developer make sure you stop by.
Hop on, plug in, port out!
Attendees also went to space. Really.
They experienced the capabilities of the Nokia Imaging SDK at a special photo booth where they took a very cool #spaceselfie, and learned about the Imagin8 Mission, the new imaging contest which will earn the winner a trip to experience zero gravity.
#1 Conversations’ Editor in space
#2 Conversations’ Editor in space
The day ended with a cocktail reception where the winners of Nokia Create, who flew in from all over the world, were congratulated and received their prizes from Patrick Stanton, Director of Lumia Developer Offering.
The day was a huge success, inspiring hundreds of developers to learn, do and have fun.
Nokia X family of smartphones, leading local brand partners for Windows Phone and the potential of all that on the Indian market
For some observers in the Western media the Nokia X family is a kind of challenge to Microsoft unlike my earlier post describing it as Nokia’s “best of everything” X range smartphones to conquer the smartphone market between the Asha and Lumia devices [‘Experiencing the Cloud’, Feb 24, 2014]. In Will Satya Nadella and Microsoft Pick Up The Challenge Laid Down By The Android-Powered Nokia X? Forbes contributor, Ewan Spence simply concludes that:
If Nadella is looking to move Microsoft towards a future with more focus on easily accessible services rather than hardware lock-in, then the Nokia X should continue to receive some love and affection, along with continued support in the media and from the press teams in Redmond. It may even be made available for other manufacturers looking for an Android base to build on with some preferential patent licensing bundled along with the deal.
Other journalists accustomed to the U.S. market, where you don’t buy your smartphone but getting it as part of your paid subscription “for free”, even critisizing the Nokia X performance (see two critics on the right) unlike the head of UX Design, an American (see his view on the left) in charge of the team in Beijing, China “with global scope and BRIICA (Brazil, India, Indonesia, China, Africa) focus”:
Doug Walston, Head of MP [Mobile Phones] UX Design, Nokia – Beijing*:“With the X family,” says Doug, “we were really focused on the needs of new people using smartphones, especially those in emerging markets. We wanted to create a beautifully simple device that gives access to a wealth of apps.”“Apps don’t need to be rewritten to tap into Fastlane. We’ve used some special sauce (and native platform hooks) so it all just works.” “If there’s an element of the interface of which I’m particularly proud, it’s the home screen. It’s so distinctive, bold and direct. It’s a break from the confusion that you see elsewhere in phones at this price.” “The simplicity of the interface also means that it has a very low overhead on performance. Typically for a phone with all these features, you would expect a horrid battery life and a laggy interface in this segment, but that isn’t true of the X family at all. The performance is surprisingly good.”From Not just a pretty face – the UI of the X family [Nokia Conversations blog, Feb 26, 2014]
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Jane McEntegart, Writer/Editor at Tom’s Hardware: Nokia X 1.0 is not slow or sluggish, but in the brief time we played with it, it wasn’t blazing fast either. The tile-interface also didn’t feel quite as sleek as it does in Windows Phone 8. From Hands On with Nokia’s Windows Phone-flavored Android OS [Tom’s Hardware, Feb 24, 2014]Tom Warren, Senior Reporter for The Verge, the resident Microsoft expert: If you put the Nokia X side-by-side with the company’s Lumia 520 handset it might be hard to tell them apart. Using the X software can be quite frustrating, however, as the entire interface is prone to slow response and a lot of lag. Closing or switching between apps on the X takes far longer than other, even entry-level, smartphones, and browsing the web will quickly test your patience. The third-party apps we saw on the X, such as Facebook, looked as they do on other Android smartphones, but they too suffered from poor performance. Nokia’s choice to combine the functions of home and back into the single back button is confusing, and it’s difficult to predict exactly where in the interface the button will take you when you press it. Part of the reason for the laggy interface and apps … is more likely related to the Android version in use on these devices. Nokia appears to be positioning the X as a method to draw people to Microsoft’s cloud services. From This is Nokia X: Android and Windows Phone collide [The Verge, Feb 24, 2014] |
Is the head of MP UX design is right or such a harsh critic as Tom Warren? You could decide it for yourself by watching the video below. Draw special attention to the Fastlane performance difference between the Nokia X with 512MB of RAM and Nokia X+/XL with 768MB ([3:46-4:30] vs. [5:53-6:26]). It is also not an accident that “Resizeable tiles” are demonstrated on the 768MB version. My impression is, that if you are buying the 768MB versions (Nokia X+ or Nokia XL) you won’t feel the problems Tom Warren outlined above, won’t feel at all:
Nokia Launches Nokia X At Mobile World Congress In Barcelona [Red Robot – Intelligent Distribution YouTube channel, Feb 24, 2014]
[0:06] Press conference
>> [0:50] Elop’s 1st introduction: the new Nokia 220
>> [1:20] 2nd introduction: the new Nokia Asha 230
>> [1:32] 3d introduction: the new Nokia X and Nokia X+
>> [2:07] Preloaded great applications on the Nokia X family, hundreds of thousands of Android apps, Nokia signature experiences (HERE Maps, Nokia Mix Radio)
>> [2:42] Fastlane as a fantastic element of Nokia X experience
>> [2:57] 4th introduction: the Nokia XL
[3:40] B-roll (i.e. alternative) footages (with no sound):
> [3:42] Nokia X: Runs Android Apps, 4″ display, Fastlane, 3MP camera, 1GHz Dual Core Processor, Dual SIM
>> [3:46] Nokia X: Fastlane
>> [4:30] Nokia X: Skype
>> [5:08] Nokia X: Nokia Store
>> [5:33] Nokia X: Third Party App Stores
> [5:49] Nokia X+: Runs Android Apps, 4″ display, Fastlane, 3MP camera, 1GHz Dual Core Processor, 768MB RAM, Dual SIM
>> [5:53] Nokia X+: Swipe
>> [6:26] Nokia X+: Resizeable tiles
>> [7:15] Nokia X+: Nokia Mix Radio
>> [8:02] Nokia X+: Demo App: Plants VS Zombies 2
> [8:40] Nokia XL: Runs Android Apps, 5″ display, Fastlane, 5MP camera with flash, 2MP fron-facing camera, 1GHz Dual Core Processor, 768MB RAM, Dual SIM
>> [8:45] Nokia XL: Swipe
>> [9:26] Nokia XL: Camera: 5MP with autofocus and flash
Even more, as the rest of my post goes through the below details (i.e. sections 1. to 4.), you will find (along with with me) that from the point of view of focusing on the BRIICA (Brazil, India, Indonesia, China, Africa) markets (which was the task of the development team in Beijing China) this is an excellent product with no problems mentioned by some media people in the West. There is even no conflict with Microsoft at all (another critical speculation typical to the Western Media) as the Nokia X family is also preparing the ground for the upcoming super low-cost (higher levels as well) Windows Phone devices from local and regional brands like the #3 Karbonn and the #4 Lava (Xolo) in India, as well as Gionee which is a large local brand in China with strong recognition in India as well, not to speak of those who will supplied from Foxconn, the biggest white-label phone manufacturer in China.
- Why does this post concentrate on the Indian market?
- Nokia X family has been well positioned for the highest growth Indian market
- The feature phone and smartphone markets in India according to CyberMedia Research India and IDC
- New low-cost Windows Phone partnering strategy by Microsoft especially aimed at the Indian market
1. Why does this post concentrate on the Indian market?
Answer #1: The Indian smartphone market is expected to double and touch 80 million by the end of current fiscal, a top Samsung India official said today.
“We are expecting smartphone sales in the country to touch 80 million mark by the end of current fiscal [Samsung’s fiscal years are the same as the calendar years], while total sales were around 40 million in 2012-13,” Samsung Mobile and IT India Head Vineet Taneja said.
From Indian smartphone market to double to 80 million by fiscal end: Samsung [The Economic Times (of India), Feb 18, 2014]
Answer #2: “Now is the right time because there is a rapidly growing low-price affordable smartphone segment that’s really taking off in a number of growth economies. We’re seeing that in countries like Indonesia, Russia, Vietnam and a number of others,” [Stephen] Elop [former Nokia CEO and soon-to-be Microsoft executive vice president] says in the interview, shot at Mobile World Congress in Barcelona.
While Nokia X is based on Android, the user interface “is remarkably similar to the Windows Phone interface,” he says.
That means these customers, many of whom have never owned a smartphone before, will learn to navigate in Microsoft’s world first, with the potential over time to buy higher end Nokia Lumia phones that run Windows Phone as Lumia prices drop.
“And so we’ve gone for that and we’ll take advantage of that to keep people in the Lumia family but using Nokia X as a feeder system into our Windows Phone strategy,” Elop says.
The strategy isn’t meant for the U.S. where cellular carriers widely and generously subsidize the price of high-end phones in order to lock customers in to long-term contracts, he says.
The above excerpts are from the Nokia’s Stephen Elop Talks Android video interview:
From Nokia chief: Nokia X Android smartphone is a gateway drug to Windows Phone [Network World, Feb 25, 2014]
Answer #3: is in another post of mine: Nokia’s “best of everything” X range smartphones to conquer the smartphone market between the Asha and Lumia devices [‘Experiencing the Cloud’ Feb 24, 2014] but before reading that here is Nokia X/ Nokia X Plus Hands On (Dual SIM) [WPXBOX YouTube channel, Feb 24, 2014] video from which you can easily understand why is it “best of everything” instead of a stock Android smartphone:
Answer #4: in section 2 of this post I will show you that these smartphones will quite probably have a competitive on line pricing starting at most from:
– Rs 7400 ($119) for Nokia X vs. the list price of EUR 89 [$122]* (Rs 7582)
– Rs 8000 ($129) for Nokia X+ vs. the list price of EUR 99 [$136]* (Rs 8434)
– Rs 8600 ($139) for Nokia XL vs. the list price of EUR 109 [$150]* (Rs 9284)
* Although these prices are before local taxes.
Answer #5: India will be key to future smartphone growth as it represents more than a quarter of the global feature phone market. “Growth in the India market doesn’t rely on high-end devices like the iPhone, but in low-cost Android phones. Nearly half of the smartphones shipped in India in 2013 cost less than US$120,” said Kiranjeet Kaur, Senior Market Analyst for mobile phones at IDC Asia/Pacific.
From Smartphone Prices Race to the Bottom as Emerging Markets Outside of China Come into the Spotlight for Future Growth, According to IDC [press release, Feb 24, 2014]
Answer #6: In addition to existing partners — Nokia, Samsung, HTC and Huawei — Microsoft has announced it is now working with Foxconn, Gionee, Lava (Xolo), Lenovo, LG, Longcheer, JSR, Karbonn and ZTE to develop on the Windows Phone platform. … Customers can expect to see an even broader array of devices, from iconic to lower-cost options, coming to market. … The expanded Windows Phone ecosystem will also provide mobile operators and retail partners with additional opportunities to offer white-label Windows Phone devices under their own brands.
From Microsoft adds nine new Windows Phone hardware partners [press release, Feb 23, 2014] where Karbonn is the #3 and Lava (Xolo) the #4 brands (after #1 Samsung and #2 Micromax), while Gionee is a local brand in China with strong recognition in India as well, and Longcheer as a local Chinese brand that has long been in India as well (albeit with top recognition already lost). Finally Foxconn is the biggest white-label phone manufacturer in China whose production has already influenced the Indian market very much.
We are adding support for Qualcomm Snapdragon 200 and 400 series chipsets, with options that support all major cellular technologies, including LTE (TDD/FDD), HSPA+, EVDO and TD-SCMA. We will also support soft keys and dual SIM where our partners want it for their devices. One nice benefit of these additions is that many hardware vendors will be able to use the same hardware for both Android and Windows Phone devices [obviously if they are using the Qualcomm SoCs]. From Joe Belfiore, corporate vice president of Microsoft Windows Phone in Scaling Windows Phone, evolving Windows 8 [Windows Phone Blog, Feb 23, 2014]
Q. Many of your recent partnerships and announcements have focused on emerging markets. Is that a major priority?
A. It’s not our only focus, but it’s a very big one. The purpose of low-cost phones in emerging markets is to drive volume. From Joe Belfiore, corporate vice president of Microsoft Windows Phone in Q.&A. With Joe Belfiore on the Future of Windows Phone [Bits blog of The New York Times, Feb 23, 2014] That is the Nokia X family will not only prepare the ground for its own Lumias but for these upcoming low-cost Windows Phone devices as well (also why IMHO Microsoft will not kill the Nokia X family after Nokia devices and services becomes part of it)
2. Nokia X family has been well positioned for the highest growth Indian market
X marks the sweet spot [Nokia Conversations, Feb 25, 2014]
We asked Jussi Nevanlinna, VP for Mobile Phone marketing, some of your questions about the new Nokia X family, why it’s important for Nokia and why customers will be delighted with the phones.
First of all, why now? Why is the timing now right for an Android-based smartphone from Nokia?
There are a couple of answers to that question.
To launch the Nokia X family, we needed to be able to create a product that was true to Nokia’s heritage in design and build quality. But we also needed to make it very affordable. Lots of different components had to come into place for us to create something that’s clear and easy to use, but also high quality and within people’s financial reach.
The other answer is that the market itself is moving. We’re the number one manufacturer in growth markets in the ‘entry-level’ and ‘feature phone’ categories. But a lot of those people are now aspiring to smartphone products. There are a significant number of users worldwide who are about to experience the Internet through a mobile device. As you can imagine, we want to be ready for them.
The Nokia X family is based on the Android Open Source Platform (AOSP). Does that put the future of the family at the mercy of Google?
To fully explain, this is a Nokia smartphone that runs Android apps. At its heart, we have AOSP on top of which we have added Nokia design and usability expertise to create the user interface that people see. Then we have added Nokia experiences like HERE Maps and Nokia MixRadio, and Microsoft services like Skype, Outlook.com and OneDrive. What we don’t have is Google services: this was deliberate. Instead, we have implemented Nokia and Microsoft services to create something truly differentiated.
So who is the target audience for the Nokia X family?
These are global products, which will be available pretty much everywhere except North America, Korea and Japan. We have a particular focus on growth markets – for example, India and China, Thailand and Indonesia then over to Egypt, Kenya and Nigeria, and South America, especially countries like Brazil, and Mexico. They are all places where we’re seeing this big shift from feature phones to affordable smartphones.
Our Nokia X family customers are young, social, very aspirational and are fans of Nokia. They love our brand and our product design. And they also love Android apps: the quantity and choice is very appealing to them.
So we’re offering them the best of three worlds:
- Nokia design and build quality;
- Microsoft cloud services; and
- Android apps.
Does the X family compete with the Lumia family and maybe mean lost sales for Lumia?
Our approach to compete in the affordable smartphone market is twofold. While Lumia remains our primary smartphone platform and we continue to push the prices down, Nokia X addresses price points that are generally lower than those reached by Lumia, and we’ll keep pushing the Nokia X prices down even further.
In fact we see Nokia X as a stepping-stone to Lumia. With Nokia X we are bringing people the best of Nokia and Microsoft services and experiences, making a future switch to Lumia natural.
Some might see creating an Android-based device as strange considering that the plan is for Nokia’s devices and services business to join Microsoft soon?
I can’t speak on Microsoft’s behalf; what I can say is our strategy with Mobile Phones has been, and remains, connecting the next billion. Microsoft is equally focussed on ‘mobile first; cloud first’. As I have explained, getting people exposed to and loving Microsoft and Nokia services in the affordable segment creates a natural pathway to Lumia, which is designed to be the pinnacle smartphone experience.
Technology becomes cheaper all the time. When it becomes possible to create a Lumia for $100, will the X family be retired?
I think the key word is ‘family’. We will be announcing more products in the family over the course of the next year, and the price range it covers will change to suit the markets. We will be taking Nokia X into even more affordable price points.
What do app developers need to do to make their Android apps available for the Nokia X family?
The short answer is: nothing. In the vast majority of cases, Android apps will run very well on the Nokia X family, out of the box.
Furthermore, we’re working with developers to make it very easy to submit apps into the Nokia Store. In most cases, they simply republish their apps to Nokia Store .
Where apps depend on functionality that isn’t on the Nokia X family devices, like Google Maps, we’ve created API plugins for the Android SDK to allow developers to simply tick the box to use HERE Maps instead.
And what advantages can developers and customers gain by using Nokia Store?
Android developers stand to make big gains by supporting the Nokia X family. We have heard many times that they find it hard to monetise their apps. One reason for that is, in emerging markets, people are a lot less likely to have credit cards. The Nokia Store offers in-app payments through operator billing, and we have the largest network of operators signed up for that. It’s been shown through experience that when operator billing is available, then revenues increase by up to five times.
That’s one reason the Nokia Store offers a better alternative. The other is from the user’s side. The Nokia Store is curated. The apps are screened and scanned so you won’t bump up against malware or inappropriate content. So they can shop in our store with confidence and security.
And worldwide, people are very comfortable with using third-party app stores that aren’t owned by Google. In Russia, the Yandex Store dominates the Android marketplace. In China, Google Play isn’t available, so all app purchases are through third parties. So you see, non-Google stores are already the norm for most Android owners.
Nokia X is a phone made for India [India Today, Feb 24, 2014]
The Finnish handset maker has finally unveiled its much talked of Android phone, the Nokia X, at the ongoing Mobile World Congress 2014.
Nokia has launched a family Android phones with three variants–Nokia X, X+ and XL–at affordable prices. All three Nokia X variants are going to be low-cost phones with the Nokia XL expected to be priced around Rs.9,000 [$145]. For now, the prices that have been revealed are: Nokia X for 89 euros, the X+ 99 euros and the larger LX carries a price tag of 109 euros.
Specs-wise, these are basic level phones. All three devices are powered by a Qualcomm Snapdragon Dual Core processor and are dual SIM. The Nokia X comes with 4-inch display, the X+ has a bit of more storage options and the XL variant comes with 5-inch LCD screen and and 5-megapixel rear and 2-megapixel front cameras.
The Nokia X phones do not come with pre-installed Google Play Services. As a result the Play Store isn’t available on the Nokia X or Nokia X+. Though, Android apps can be downloaded through Yandex Store.
Once, Nokia was the leader of Indian mobile industry. Nokia feature phones used to be first choice of the Indian consumers. But it could not keep pace with the emergence of smartphones. Its competitors like Samsung, Sony and Micromax took away the markets from the Finnish handsets maker with innovative smartphones at affordable prices.
With affordable Android phones, the world’s largest smartphone maker, Samsung, is dominating the Indian market. Even, the home grown tech company Micromax made a market for itself with range of affordable Android phones having great features.
With its budget prices and widely used Android OS, the Nokia X series of smartphones will target the consumers looking to upgrade themselves from feature to smartphones. As the smartphone market is growing in India, given its brand reputation in the country, Nokia phones are going to give its competitors a run for their money in the sub Rs.10,000 [$161]segment. An Android phone from the Nokia at affordable price will be a good deal.
Well aware of its advantageous positing in the price-sensitive Indian market, Nokia has listed the X series devices on its India website as coming soon just after unveiling the devices at the ongoing Mobile World Congress 2014 in Barcelona.
Nokia Lumia 525 – First Impressions [Digit YouTube channel, Jan 7, 2014]
The current (Feb 25, 2014) lowest online price for Lumia 525 (in India) is on Snapdeal.com:
(list price) –> Rs 9519 [$154] Black/White –> Rs 9712 [$158 ] Yellow
Rs 11499 [$186]
Competing with the following models of the marketing leading brands (Samsung, Micromax, Karbonn):
Rs 11230 [$181]Rs 9244 [$149] …Rs 12100 [$195]Rs 9379 [$151] … Rs12990 [$207]Rs 9997 [$161]
For comparison the preceding the Lumia 520 on the same site:
Rs 10499 [$169](list price) –> Rs 7976 [$128] Black –> Rs 7995 [$129] White
–> Rs 8169 [$132 ] Yellow
Then some leading competitors for the Nokia X range (also from Snapdeal.com):
All list prices:Rs 9999 [$161]Rs 8949 [$144] … Rs 7225 [$117] … Rs 7895 [$127]
13767 |
6878 |
10957 |
7440 |
7623 |
Broadcom BCM23550 |
Broadcom BCM21654G |
MediaTek MT6572 |
Qualcomm MSM8225 |
Qualcomm MSM8225 |
Which means a competitive on line pricing starting at most from:
– Rs 7400 ($119) for Nokia X vs. the list price of EUR 89 [$122]* (Rs 7582)
– Rs 8000 ($129) for Nokia X+ vs. the list price of EUR 99 [$136]* (Rs 8434)
– Rs 8600 ($139) for Nokia XL vs. the list price of EUR 109 [$150]* (Rs 9284)
* Although these prices are before local taxes.
For comparison the top of the Asha Touch range, the Asha 503 on the same site (currently):

Rs 7399 [$119] (list price) –> Rs 6549 [$106] Black/White –> Rs 6894 [$111] Yellow
–> Rs 6939 [$112] Red
Which means that the price of Asha devices could be lowered after the Nokia X devices appear on the market. This is especially true with the introduction of Asha 230 using the same SoC:
As the Asha 230 was announced for EUR 45 [$62]* (Rs 3823) you got an immediate price indication for such a decrease. In fact this new model is an effective replacement for the current Asha 500 as the entry level Nokia Asha Software Platform 1.1 device which has:
- 2 MP rear camera instead of a 1.3 MP one on Asha 230
- standby time up to 840 h (2G), talk time up to 14 h (2G) because of an 1200 mAh battery instead of the 1020 mAh one on Asha 230
but has the best online price of Rs 3999 ($66), actually from Nokia India against the list price of USD69 before taxes or subsidies.
3. The feature phone and smartphone markets in India according to CyberMedia Research India and IDC
From CMR announces top Telecom trends for 2014 in India [CyberMedia Research India press release, Dec 31, 2013]
CMR today released its MarketVision 2014 for Telecommunications in India. Below are the key trends identified for 2014 for some priority segments.
Mobile Handsets
2013 witnessed the first time decline in growth of feature phones in India and this trend is going to further sharpen in 2014 as the primary focus of the industry as well as consumers would remain around the smartphones.
CMR identifies the following trends for 2014 in Smartphones
- LTE enabled smartphone releases to be among priority areas of the vendors.
- Chinese ODM’s have started taken a direct OEM route towards India Smartphone market. CMR expect around 10 Chinese ODMs entering into India Mobile market in 2014.
- ‘Made in India’ smartphones amount to 47% of the total sales. With such tremendous growth and success witnessed by these brands in the local market, 2014 will be the time to look at newer geographies including MENA, Latin America and the SAARC [South Asian Association for Regional Cooperation] region for the home grown vendors. CMR expects 3-4 such brands looking for new geographic markets.
- With the increasing confidence and reliance of Indian consumers on the online retailing, particularly after the emergence of successful platforms like flipkart, CMR expects the role of ‘etailing’ becoming important for emerging brands who for various reasons cannot establish their physical distribution network across the country, particularly the non-metro cities and towns.
- While the ecosystem partners like ODMs and app developers will be exploring Windows as a platform for mobility, CMR identifies Tizen, Firefox, Ubuntu and Sailfish among the new open source OSs emerging in 2014 in the India market.
- CMR expects vernacular apps to start getting focus in 2014 from the developer community in the country. Since national elections are going to be among the predominant themes for 2014, we expect a lot of apps being developed around this space which could be owned by a political party or being promoted by a neutral app developer.
62.9 million mobile handsets shipped in India during July-Sept 2013, a Y-o-Y growth of 10.9%; September registers, 19.5 million handset shipments; Nokia retains overall leadership [CyberMedia Research India press release, Nov 19, 2013]
- Smartphone shipments cross 11.1 million units; Samsung still the market leader in smartphones category with Micromax and Karbonn at #2 and #3, respectively. Top 3 vendors make up nearly 63.1% of the total smartphone shipments.
- Featurephone segment witnesses the first ever negative growth in shipments in the India Mobile handsets market.
According to CMR’s India Mobile Handsets Market Review, 3Q 2013, November 2013 release,India registered 62.9 million mobile handset shipments for the period July-September (3Q) 2013. During the same period, 11.1 million smartphones were shipped in the country.
Commenting on the results, Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice said, “We have been saying that the way forward is smartphones. JAS 2013 is the first quarter to actually report this trend in numbers. This means vendors can expect to see large opportunities in the upgrades market where many featurephone users will upgrade to a smartphone. It may also so happen that new smartphone purchases register lower volumes vis-à-vis upgrades. But this phenomenon may be a few quarters away.”
“So there is going to be a huge opportunity as well as competition in the entry- to mid-level smartphone segments, which is where the volumes would remain for a while,” Faisal further added.
India Smartphones Market
The India smartphones market during July-September 2013 saw a rise in shipments by 152.3% over and above the July-September 2012 number, taking the contribution of smartphones to 17.6% of total mobile handset shipments during the period July-September 2013.
Commenting on these results, Tarun Pathak, Analyst, CMR Telecoms Practice said, “The India smartphones market continues to be a competitive space with close to brands vying with each other. Going forward, we expect this segment to be even more competitive as we expect some of the China-based ODM partners entering directly into the India market during 1H 2014. It will be interesting to see what impact this will have on the market share of existing smartphone players.”
“Another interesting observation is that local handset brands have now close to 47% market share in the India smartphones market and this momentum has been a source of confidence to a couple of players to enter new geographies outside India where the smartphone market is on the rise. Going forward 3G smartphone shipments will continue to rise and we can expect to see a few smartphone vendors introduce 4G-enabled devices by the end of 2013,” Tarun concluded.
Notes for Editors
This release is a part of the CyberMedia Research (CMR) Smart Mobility Market Programme.
CyberMedia Research (CMR) uses the term “shipments” to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term shipments has been replaced by ‘sales’ in the press release, but this reflects the market size in terms of units of mobile handsets and not their absolute value. In the case of handsets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. CyberMedia Research does not track the number of handsets brought on their person by individual passengers landing on Indian soil from overseas destinations or ‘grey market’ handsets. These are, therefore, not part of the CyberMedia Research numbers reported here.
CyberMedia Research (CMR) tracks shipments of mobile handsets on a monthly basis. However, as per convention, the market size is reported on a calendar quarter basis where appropriate to the context; in all such cases this refers to an aggregated number for the three calendar months in the quarter to which the press release refers.
About CyberMedia Research
A part of CyberMedia, South Asia’s largest specialty publisher, CyberMedia Research (CMR) has been a front runner in market research, consulting and advisory services since 1986. CMR offers research and consulting services – insights, market intelligence, market sizing, ecosystem mapping and go-to-market services – covering the Information Technology, ITeS, Semiconductor & Electronics, Telecommunications, Government, SMB & Entrepreneurship, Smart Infrastructure, Energy & Utilities and Healthcare & Life Sciences verticals.
Cyber Media Research Ltd., an ISO 9001: 2008 company, is a member of the Market Research Society of India (www.mrsi.in) and enrolled with ESOMAR (www.esomar.org) CMR’s forthcoming studies include stakeholder satisfaction surveys, mega spender assessments and market mapping studies for these domains.
For more details, please visit http://www.cybermediaresearch.co.in or http://www.cmrindia.com/
Explosive Smartphone Growth Driven by Lower-Priced Models, Cannibalises Feature Phone Sales in Indian Mobile Market, Says IDC [press release, Dec 2, 2013]
The India smartphone market grew by 229% year over year (YoY) in the third quarter of 2013 (3Q13). According to International Data Corporation’s (IDC) APEJ Quarterly Mobile Phone Tracker, vendors shipped a total of 12.8 million smartphones in 3Q13 compared to 3.8 million units in the same period of 2012. 3Q13 grew by close to 28% over the units shipped in the second quarter of 2013 (2Q13).
The 5.0 inch-6.99 inch screen size smartphones (phablets) continued to show sustained growth in 3Q2013 as well – the phablet category contributed to 23% in the overall market in terms of volume.
The overall mobile phone market (Feature Phones and Smartphones) had a 12% growth YoY and a 7% growth quarter over quarter (QoQ) with the share of feature phones sliding further to make 81% of the total market in 3Q13 despite the feature phone market growing at 3% in 3Q2013 over 2Q2013.
Source: IDC Asia Pacific Quarterly Mobile Phone Tracker, 3Q 2013
The third quarter of 2013 witnessed a slowdown in the numbers for top local vendors such as Micromax and Karbonn – while international vendors like Samsung and Nokia powered by their new product launches made up for close to 30% of the overall market in 3Q2013.
“The growth in the smartphone market continues to drive the overall growth numbers for the phone market – given that there’s still a huge potential for smartphone penetration in India, this trend is expected to continue in the coming quarters”, said Manasi Yadav, Senior Market Analyst with IDC India.
“The change agents for this rapid shift of consumer preference towards Smartphones have been the narrowing price gap between Feature phones and Smartphones. The Smartphone market is expected to maintain these elevated levels of growth in the near future” comments Kiran Kumar, Research Manager with IDC India.
Top Five Smartphone Vendor Highlights
Samsung: Samsung maintained its leadership spot with about 33% in terms of market share. Its smartphone shipments grew by close to 36% from 2Q 2013 to 3Q2013. The third quarter saw quite a few new launches across price points by Samsung – however the low-mid tier phones such as Galaxy S
Duos and Galaxy Star continued to drive their volumes.
Micromax: Micromax held on to its second spot with about 17% in terms of market share in 3Q2013. Some of the top selling models were A27 and A26 in terms of volumes – we have seen a dedicated marketing and advertising push from the brand with continued investments to up the brand recall.
These efforts are expected to bear fruit in the coming quarters in time for their upcoming launches.
Karbonn: The market share for Karbonn in 3Q2013 was close to 11%, some of the top selling models for this brand were A6 and A50. There has been a significant pick-up for the Titanium range of phones especially S5 and S2 specifically.
Nokia: The Lumia range of devices continued to show a growth trajectory in 3Q2013 and garnered close to 5% market share – the trend is expected to continue with greater support from Microsoft in the coming quarters. The third quarter of 2013 saw a few notable launches like the Lumia 625 and Lumia 925 which have been able to generate positive interest from consumers and developers alike.
Lava : Lava made it to the top 5 for the first time in 3Q2013 owing to huge shipments coming in from its XOLO and IRIS range of competitively priced devices. Some of the top selling models for the brand are IRIS 349 and IRIS 402. Keeping in mind the shifting consumer preferences, there has been a conscious shift from feature phones to smartphones, which is expected to continue in the upcoming quarters too.
Smartphone Prices Race to the Bottom as Emerging Markets Outside of China Come into the Spotlight for Future Growth, According to IDC [press release, Feb 24, 2014]
Singapore and London, February 24, 2014 – Emerging markets have become the center of attention when talking about present and future smartphone growth. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, in 2013 the worldwide smartphone market surpassed 1 billion units shipped, up from 752 million in 2012. This boom has been mainly powered by the China market, which has tripled in size over the last three years. China accounted for one out of every three smartphones shipped around the world in 2013, equaling 351 million units.
Recently the surge in growth has started to slow as smartphones already account for over 80% of China’s total phone sales. The next half billion new smartphone customers will increasingly come mainly from poorer emerging markets, notably India and in Africa.
“The China boom is now slowing,” said Melissa Chau, Senior Research Manager for mobile devices at IDC Asia/Pacific. “China is becoming like more mature markets in North America and Western Europe, where smartphone sales growth is slackening off.”
Emerging markets in Asia/Pacific outside of China, together with the Middle East and Africa, Central and Eastern Europe, and Latin America, account for four fifths of the global feature phone market, according to IDC data. “This is a very big market opportunity,” said Simon Baker, Program Manager for mobile phones at IDC CEMA. “Some 660 million feature phones were shipped last year, which could add two thirds to the size of the current global smartphone market.”
India will be key to future smartphone growth as it represents more than a quarter of the global feature phone market. “Growth in the India market doesn’t rely on high-end devices like the iPhone, but in low-cost Android phones. Nearly half of the smartphones shipped in India in 2013 cost less than US$120,” said Kiranjeet Kaur, Senior Market Analyst for mobile phones at IDC Asia/Pacific.
“Converting feature phone sales to smartphone sales implies a relentless push towards low cost,” added Baker. IDC research shows nearly half the mobile handsets sold across the world have retail prices of less than US$100 without sales tax. Two thirds of those have prices of less than US$50.
“The opportunity gets larger the lower the price falls,” continued Baker. “If you take retail prices without sales tax, in 2013 nearly three quarters of the US$100-125 price tier was already accounted for by smartphones. Within US$75-100 the proportion was down to just over half, and between $50-75 it was not much more than a third.”
Many smartphone vendors have begun gearing up for this next wave of cost pressure. Samsung is increasingly switching production to Vietnam, where manufacturing costs currently undercut mainland China. Even Hon Hai [better known outside as Foxconn], one of the largest contract manufacturers for handsets in China, has announced plans for a plant in Indonesia to furnish a lower production cost base.
In addition to the table below, an interactive graphic showing worldwide sub-$100 feature phone shipments by region is available here. The chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic can be found by viewing this press release on IDC.com.
The China Smartphone Market Hiccups as Growth Streak Ends with First Sequential Decline in 2013 Q4, Says IDC [press release, Fev 13, 2014]
Singapore and Hong Kong, February 13, 2014 – After 9 consecutive quarters of explosive growth, which propelled China into the top smartphone market in the world, the China smartphone market experience its first slowdown in 2013 Q4.
According to the International Data Corporation (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, shipped 90.8 million units compared to 94.8 million in 2013 Q3, declining by 4.3% quarter on quarter (see Figure 1). Several factors drove this stumble – for one, China Mobile’s 4G TD-LTE network went live on December 18, translating into supplies of 4G handsets not able to reach the market fully until 2014 Q1. The increasing popularity of phablets and channel inventory also played a role, whereby operators cut phone subsidies on phones with smaller screens, triggering distribution channels looking to clear out those stocks.
“The world has increasingly looked to China as the powerhouse to propel the world’s smartphone growth and this is the first hiccup we’ve seen in an otherwise stellar growth path,” says Melissa Chau, Senior Research Manager with IDC Asia/Pacific’s Client Devices team.
“There will certainly be future drivers to unlock further smartphone growth in China, as Apple demonstrated with its China Mobile tie-up in January, and the massive device migration to come of phones only supporting 2G and 3G networks to devices supporting 4G networks. However, we are now starting to see a market that is becoming less about capturing the low-hanging fruit of first time smartphone users and moving into the more laborious process of convincing existing users why they should upgrade to this year’s model”
Looking ahead at the prospects for the Asia/Pacific (excluding Japan) region, with mature Asia/Pacific markets like already having hit market saturation and China growth facing more moderate increases, two trends will become more prominent.
First, growth will increasingly shift to ever-more emerging markets. While India volumes significantly lag China, India has taken the number three ranking of largest smartphone markets in the world in 2013, surpassing Japan, the United Kingdom, South Korea, Germany and France, which were all ranked higher in 2012.
Second, Chinese phone players which have previously been content to make their mark on the China market itself, are looking to expand their ambitions overseas. While this trend has started already through 2013, IDC expects it to become more common in 2014.
“Chinese players are getting hungrier to turn themselves into international rather than China-only brands. Nowhere is this more clear than Lenovo’s acquisition of Motorola’s handset business, and even smaller players, some unknown to much of the world, like Oppo, BBK, Gionee and of course Xiaomi are ramping up on international expansion.”
Figure 1.
Asia/Pacific (Excluding Japan) Smartphone Shipments by Sub-Region, 2011Q1-2013Q4Notes:
- Mature markets include Australia, Hong Kong, New Zealand, Singapore and Taiwan
- SEA markets include Indonesia, Malaysia, Philippines, Thailand and Vietnam
Source: Asia/Pacific Quarterly Mobile Phone Tracker, February 2014
4. New low-cost Windows Phone partnering strategy by Microsoft especially aimed at the Indian market
Mobile World Congress, Microsoft and Nokia [The Official Microsoft Blog, Feb 24, 2014]
The following post is from Frank X. Shaw, Corporate Vice President of Communications at Microsoft.
Mobile World Congress is in full swing in Barcelona this week, one of the biggest events of the year for the mobile industry. I love Barcelona, and am sad to miss MWC this year. There is something about the combination of the history and tradition of Barcelona past and the energy and innovation of Barcelona present, with all the attendees of MWC a punctuation mark. And there is always something new, companies with something to say.
Microsoft is no exception. On Sunday afternoon, we hosted a press conference where we reinforced the momentum we’re seeing for Windows Phone – the fastest growing mobile OS with 91 percent year-over-year growth. We announced we’re working with nine new Windows Phone hardware partners , including Foxconn, Gionee, Lava (Xolo), Lenovo, LG, Longcheer, JSR, Karbonn and ZTE as well as a collaboration with Qualcomm to help more manufacturers build Windows Phones faster. You can read Joe Belfiore’s blog post [see also below] from yesterday for more details.
Nokia held its press conference earlier Monday. They announced a number of new devices from their Mobile Phone division including Nokia X, which will compete with Android devices in the affordable smartphone category and introduce the Microsoft cloud to a new set of customers in growth markets.
There’s been lots of speculation about what this announcement means for Microsoft and about our pending acquisition of Nokia’s Devices and Services business. Here are a couple of points to put things into context.
First, our transaction with Nokia has not yet closed. Today, we operate as two independent companies as required by antitrust law, and we will until the acquisition is complete. The anticipated close timeframe for the acquisition remains end of the first quarter of 2014.
Second, we’re pleased to see Microsoft services like Skype, OneDrive and Outlook.com being introduced on these devices. This provides the opportunity to bring millions of people, particularly in growth markets, into the Microsoft family. The Skype team on Monday announced an offer in select markets for the first customers who purchase a Nokia X, one month of Skype’s Unlimited World Subscription. Read the Skype blog for more details.
Finally, our primary smartphone strategy remains Windows Phone, and our core device platform for developers is the Windows platform.
It is a fascinating time in the industry today. The rate of improvements in devices, the breadth of services offered, the way consumers and businesses are using devices of all shapes and sizes to do more – it is a reminder to all of us that what is considered status quo in Barcelona this year has the potential to look very different in the rear view mirror a year from now.
We’d have it no other way. 🙂
Microsoft adds nine new Windows Phone hardware partners [press release, Feb 23, 2014]
New hardware partners and tools will accelerate global scale.
Microsoft Corp. on Sunday announced nine new hardware partners for Windows Phone and direct access to tools that will broaden the portfolio of devices for consumers and introduce new price points to accelerate growth in key markets. In addition to existing partners — Nokia, Samsung, HTC and Huawei — Microsoft has announced it is now working with Foxconn, Gionee, Lava (Xolo), Lenovo, LG, Longcheer, JSR, Karbonn and ZTE to develop on the Windows Phone platform.
With this latest news, Microsoft is now working with seven of the top 10 smartphone manufacturers in the world in addition to leading brands in China, India and Taiwan, representing more than 56 percent of the addressable market globally (IDC Worldwide Mobile Phone Tracker, 2013). Customers can expect to see an even broader array of devices, from iconic to lower-cost options, coming to market.
“We are pleased to add these new partners to our expanding Windows Phone ecosystem. They will be key contributors to continued growth across price points and geographies for Windows Phone,” said Nick Parker, corporate vice president of the OEM Division at Microsoft.
Windows Phone is the fastest-growing smartphone operating system, according to IDC, and posted the largest increase for 2013 (90.9 percent), more than doubling the growth of the overall market during the year.
Microsoft also unveiled expanded hardware support that provides more flexibility so Windows Phone partners can build devices to meet the unique needs of their region or customer segments. Microsoft is adding support for Qualcomm Snapdragon™ 200 and 400 processors by Qualcomm Technologies Inc. with options that support various major cellular technologies, including LTE (TDD/FDD), HSPA+, EVDO and TD-SCMA. Windows Phone will also support soft keys and dual SIM, critical requirements particularly in Asian markets. These changes allow for manufacturing partners to easily leverage existing design investments to diversify their portfolio to include Windows Phone devices, including larger screen phablets.
On Sunday, Microsoft launched the Windows Hardware Partner Portal, which is designed to speed up device commercialization while minimizing development costs. Speed and economies are especially important for manufacturers needing to compete and win in the dynamic high-volume smartphone segment. The Windows Hardware Partner Portal is now open to all smartphone device manufacturers to learn about and begin the process to develop on the Windows Phone platform. Windows Phone device manufacturers will also be able to leverage the great services Microsoft has to offer in that market, which could include Office Mobile, Skype, Xbox and Bing; a growing app catalog; and features like Live Tiles and People Hub, which make Windows Phone so uniquely personal.
To further help enable smartphone device manufacturers to quickly and easily broaden their portfolio to include Windows Phone devices, Microsoft and Qualcomm Technologies are collaborating to give OEMs and ODMs that are working with the various Qualcomm Reference Designs for Snapdragon 200 and 400 processors direct access to Microsoft tools, content and adaptation kits to build devices on the Windows Phone platform. With Microsoft and Qualcomm Technologies, through its Qualcomm Reference Design program, delivering the building blocks to help design and build Windows Phones, Microsoft hardware partners will be able to focus on differentiating their offering based on apps and services. Device manufacturers will now be able to choose from hundreds of ways to customize their Windows Phone devices while keeping the consistently high-quality experience that the Windows Phone platform provides.
“We are making it easier, faster and more affordable for partners to develop a Windows Phone,” Parker said.
The well-established Qualcomm Reference Design program offers Qualcomm Technologies’ leading technical innovation, differentiated hardware and software, easy customization options that save engineering costs, access to an ecosystem of hardware providers, and testing and acceptance readiness for regional and leading operator requirements.
The expanded Windows Phone ecosystem will also provide mobile operators and retail partners with additional opportunities to offer white-label Windows Phone devices under their own brands. Mobile operators will also have more options to build custom apps and services for their Windows Phone devices that increase customer satisfaction, retention rates and revenue streams.
Scaling Windows Phone, evolving Windows 8 [Windows Phone Blog, Feb 23, 2014]
The following post is from Joe Belfiore, Corporate Vice President of corporate vice president of Windows Phone and Windows Program Management & Design at Microsoft.
A lot of you folks know me as “the Windows Phone guy.” Over the past five years I’ve been co-managing the Windows Phone product team on a mission to make Windows Phone a delightful and successful platform. Recently my job changed to focus not just on Windows Phone but also on the user experience of Windows 8 and future versions of Windows. Today Nick Parker and I had a chance to talk to media and analysts from around the world attending Mobile World Congress in Barcelona—we shared some updates about Windows and Windows Phone, and we announced a new phase in our plan to continue growing and scaling Windows Phone globally.
Let’s start with Windows Phone.
We’ve experienced steady growth in recent years due to our “highly personal” approach to the smartphone experience and the amazing devices we’ve seen from our hardware partners HTC, Huawei, Nokia and Samsung. Together we’ve solidified our spot among the top three operating systems and celebrated some impressive milestones:
- Recognized as the fastest growing OS with 91% year-over-year growth in 2013 (IDC, February 2014)
- More than 10% share across Europe—which is more than double compared with last year. (Kantar Worldpanel ComTech, January 2014)
- Most important to me, we’ve seen high customer satisfaction data—a fact that even our competitors have acknowledged!
- Reached critical mass in the Windows Phone Store (now over 240,000 apps) and are still growing – fast – with an average of 500 apps added each day. We’ve had key additions such as Instagram, Vine, Waze and Mint—and today, we announced Facebook Messenger will be available in the coming weeks.
This past year was especially busy as we delivered three updates to the Windows Phone platform—we continued building the platform out for scale (via new chipsets, new carrier/country support, and more screen sizes) and we enabled some great scenarios for customers (e.g. the Nokia Lumia 41 MP camera and advanced camera features).
New Windows Phone Hardware Partners
Broadly speaking, our partners overall are the engine of growth for Windows. In addition to our great partners HTC, Huawei, Nokia and Samsung, today in Barcelona we announced we’re now working with nine new Windows Phone partners, including: Foxconn, Gionee, JSR, Karbonn, Lava (Xolo), Lenovo, LG, Longcheer and ZTE. Collectively, Windows Phone partners make up an impressive 56 percent of the global smartphone market, according to IDC.
This is exciting news for phone buyers around the world. With seven of the top 10 global OEMs—in addition to some of the leading brands in China, India and Taiwan— now collaborating with Windows Phone, you can expect to see an incredible new range of devices across screen sizes and price points. And of course we’re committed to delivering this device diversity without compromising the consistent, designed-around-you Windows Phone experience our users have grown to love.
Some of these partners are names that might not be familiar to you, but they’re leading the global expansion in the smartphone category. They bring competitive products to market because of their knowledge of the local markets, channels and consumers. They are important partners that will help broaden availability of Windows Phones to new and emerging markets.
New Windows Phone Hardware Support
Getting a wider range of device builders to create Windows Phones required us to enable even more hardware flexibility and to make the engineering process of building a Windows Phone even easier. Thus we also announced:
- We are adding support for Qualcomm Snapdragon 200 and 400 series chipsets, with options that support all major cellular technologies, including LTE (TDD/FDD), HSPA+, EVDO and TD-SCMA. We will also support soft keys and dual SIM where our partners want it for their devices. One nice benefit of these additions is that many hardware vendors will be able to use the same hardware for both Android and Windows Phone devices.
- To streamline the process of building a Windows Phone device, today we launched the Windows Hardware Partner Portal so that all our hardware partners will have direct access to the tools and content needed to build and market their Windows Phone devices efficiently and cost-effectively.
We also are working closely with Qualcomm Technologies, Inc. to help manufacturers anywhere in the world quickly and easily broaden their portfolio by building Windows Phone devices through the well-established Qualcomm Reference Design (QRD) program. Making it easier for manufacturers to take advantage of reference design options is an important step for Windows Phone. ABI Research notes a major smartphone industry shift towards reference designs since they speed time to market, and estimates that more than 400 million reference design smartphones will be shipped in 2014.
Evolving Windows 8
As part of my “new job,” I talked as well about Windows on tablets and PCs, and what to expect from us in the near future.
We are committed to making Windows the best place for our partners to build great devices. Today that means different screen sizes, input methods, connectivity needs, and usage scenarios. Above all, we want that experience to feel natural for our customers. We want it to be familiar and tailored to the device. We want your stuff to be there no matter where you are, ready for whatever you need, and we want it to run beautifully on hardware made by partners around the world.
With Windows 8, there’s no doubt that we made a big bet and took a first step toward that future. We bet on touch and on mobility in a big way, and included a fresh take on what a touch-based interface could be for customers. We believe deeply in this direction and the future will continue to build on Windows 8.
We shipped Windows 8.1 in under a year in response to customer and partner feedback, and we’ll continue to refine and improve Windows to deliver a productive and delightful experience for all users on all devices. And, you’ll see us continue on a more rapid release cadence where we deliver ongoing value to all your Windows devices.
Over the next few months, we’ll continue to deliver innovation and progression with an update to Windows 8.1, coming this spring. We’re especially excited about several things I want to preview with you here.
- We’ll enable our partners to build lower cost hardware for a great Windows experience at highly competitive price points.
- We are making improvements to the user interface that will naturally bridge touch and desktop, especially for our mouse and keyboard users. We have a number of targeted UI improvements that keep our highly satisfying touch experience intact, but that make the UI more familiar and more convenient for users with mouse/keyboard. Don’t worry, we still LOVE and BELIEVE IN touch… but you’ll like how much more smooth and convenient these changes make mouse and keyboard use!
- We are enhancing support for enterprise customers via a few tweaks, particularly including features that greatly improve IE8 compatibility in Internet Explorer 11, which is especially critical for web-based line of business applications. Additionally, we’re extending mobile device management capabilities and making deployment easier.
More news still to come
Speaking of our enterprise customers, we are also hard at work on delivering a compelling new update for Windows Phone that will add key features for consumers, as well as a big investment in enterprise customer capabilities, including VPN, S/MIME support, enterprise Wi-Fi, extended mobile device management and certificate management. Along with a host of great developer and consumer value, we expect to deliver this to customers this spring with new phones following as we move into summer.
2013 was an exciting and busy year chock full of big changes in our industry and at Microsoft. I’m really excited about seeing what the new and hot technologies are as Mobile World Congress opens tomorrow, and even more excited about the work we’ll be able to deliver for customers, partners and developers over the next several months. Stay tuned!
Q.&A. With Joe Belfiore on the Future of Windows Phone [Bits blog of The New York Times, Feb 23, 2014]
Joe Belfiore is the corporate vice president of Microsoft Windows Phone, and he oversees the software that powers handsets using the company’s operating system. Microsoft is expected to close its $7.2 billion deal to buy the handset and services division of Nokia by the end of March. The acquisition will give Microsoft control of both mobile software and hardware, as it looks to expand its 4 percent market share in global smartphone sales. Mr. Belfiore will play a crucial role in Microsoft’s efforts to take on Apple and the cellphone makers that use Google’s Android operating system.
On Sunday, Mr. Belfiore declined to comment on rumors that Nokia would unveil an Android-based phone on Monday at the Mobile World Congress conference in Barcelona. But during a news conference earlier in the day, he said, “What they do as an independent company is up to them. There are some things they do that we are excited about. There are other things that we are not so excited about.”
The following is an edited interview with Mr. Belfiore on other questions facing Microsoft and Windows Mobile.
Q. You have talked about 2013 being a year that Windows Phone had to eat its vegetables. What do you mean by that?
A. We faced a massive problem. It would have been very difficult to create a range of devices for every operator at every price that included every app in the world. We decided to focus on building something at a limited set of price points in a small, limited number of countries. That’s what we did this year. We had to get that right. Now that we’ve done that, we want to get Windows Phone at more price levels and in more countries.
Q. It’s difficult to attract users if you can’t offer them the apps that they want. But to get the apps, you need users. How do you solve that problem?
A. There’s no magic solution. We have to grow phone volume where we can. To increase our market share, we have to be available where customers are at low-cost and high-end price points. The stage is now set. Given our hardware partners, and Microsoft and Nokia coming together, we are in a good position to kick-start our market share.
Q. The Microsoft-Nokia acquisition is expected to close this quarter. What excites you about the deal?
A. There are some straightforward benefits. We can build on our existing healthy engineering relationship between software and hardware. And when one company takes products to market, it can tell the story with one voice. That will be a benefit. The biggest problem we face is how to get the word out about what we do. Those marketing activities, the storytelling around our products, are underestimated.
Q. When Microsoft closes the deal with Nokia, it will compete directly with other handset makers that also use the Windows Phone operating system. What is your response to that?
A. We can help build the market for Windows Phones. When there’s a healthy ecosystem, there’s a sales opportunity for all our partners. There are some markets and some countries where Nokia already competes with other manufacturers. But there’s a large opportunity out there. There are niches that are partners will be able to fill.
Q. Many of your recent partnerships and announcements have focused on emerging markets. Is that a major priority?
A. It’s not our only focus, but it’s a very big one. The purpose of low-cost phones in emerging markets is to drive volume. But doing high-end products like the Lumia 1520 and Lumia 1020 also gives an aspirational view of the way the product line will go.
Q. In a year’s time, where would you like the Windows Phone experience to be?
A. A year from now, I would like to have widespread consumer knowledge of the type of value proposition that is available with Windows Phone. People who use the phones have a favorable experience with them. But we need to get the word out there.
Q. Smartphones that use either Android or Apple’s iOS have almost 95 of the global market share. What is your response to analysts who say that Microsoft should give up on Windows Phone?
A. We benefit from investing in mobile innovation. And we think we have a lot to offer our partners and customers. The mobile market will continue to grow, the opportunities will continue to grow. We are not going anywhere.
Q. Microsoft has just appointed a new chief executive. How does Windows Phone fit into his vision?
A. The way we’ve built our team and how we have approached innovation is massively focused on mobile first, cloud first. That’s very much aligned with the vision that he has outlined.
Nokia’s “best of everything” X range smartphones to conquer the smartphone market between the Asha and Lumia devices
Nokia X and X+ [Henrique Martin YouTube channel, Feb 24, 2014]
Updates:
– NOKIA X DUAL SIM, Go! With Nokia X [Nokia India product page, March 10, 2014]
… Starting from: Rs 8,599 [$140] …
– Nokia X Price in India – Buy Nokia X Black 4 GB Online [Flipkart.com, March 13, 2014]
…
Rs. 9990[$163] 18% OFF Rs. 8175 [$133] Inclusive of taxes (Free home delivery) …
– Nokia X Pre Orders: More Than 1 Million In Just 4 Days, in China [G for Games, March 14, 2014]
– Source from the above Weibo: Nokia X – Jingdong Mall [March 3, 2014]
… RMB 599 [$97] … (RMB 699 [$114]) …
End of Updates
Stephen Elop interview at MWC 2014 [Myriam Joire YouTube channel, Feb 24, 2014]
… OR how the market impetus noted as Nokia should introduce an Android forked smartphone for the $75-120 range in order to enhance its Asha Software Platform strategy [‘Experiencing the Cloud’, Jan 17, 2014] has been met now
… OR how and why Nokia segmented the mobile market better than everybody else (note also that: “our new Nokia X, Nokia X+ and Nokia XL smartphones primarily for growth economies” and those products will not even be available in North America)
To understand that see: Playback: Nokia’s MWC 2014 keynote in four minutes [The Verge YouTube channel, Feb 24, 2014]
… OR how that is a very powerful answer from Nokia to the current mobile phones situation:
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… OR what are the incredible new developer advantages from Nokia to support that strategy:
- multiple platforms from Asha, Nokia X and Lumia, which means list prices starting at EUR 45 [$62]*;
- access to one of the largest mobile operator billing network in the world (in more than 60 markets and with more than 160 operators), which is a powerful revenue driver (up to five times that of credit-card billing offered within other platforms);
- ~75% of Android apps portable without code changes, while for the rest porting is supported in a way that it takes usually less than 8 hours
… OR how the following points from View from Redmond via Tim O’Brien, GM, Platform Strategy at Microsoft [‘Experiencing the Cloud’, Feb 21, 2014] are now getting a very powerful meaning:
- “Consumers are now calling the shots <—> consumerization of IT”, i.e. enterprise computing is not ruling ICT alone any more, and as a result of BYOD the private, consumer devices are even dictating.
- “Sales are not simple for developers anymore” Instead of the earlier uniform way of selling developers should use the most sophisticated approaches—think of the fremium, or advertisement based models as examples—in order to earn their revenue.
- …
- “The times of single platforms are gone, as developers own several platforms now”
Nokia X and XL hands-on with Nokia’s Jussi Makinen [SlashGear YouTube channel, Feb 24, 2014]
My transcript (done because conveying unique information not available elsewhere):
0:05 My name is Jussi Mäkinen and I’m working at the Nokia X range product marketing and I’m going to give you a demo of the new Nokia X range family.
0:15 We have today introduced three new products. We have the Nokia X which is a device combining great Nokia design, Android applications with the power of Microsoft services like Skype. We have also introduced the Nokia X+ which is exactly same as Nokia X but with more memory, with 768 MB of internal memory, and then 4 GB of user memory for storing applications.
0:41 Also we introduced the Nokia XL, a 5 inch screen Nokia XL that has great Nokia design, changeable covers, really stirdy kind of designer things, a lot of cool kind of things like beatings and holds ups for a long-long time. It also is a same thing, so Android applications that you can download from Nokia Store and many global and local app stores, and you have of course the Microsoft services like Skype, for example.
1:11 The user interface is inspired by—I would say—three things. So we have taken the best out from the Windows Phone world. So the home screen with these tiles. For example I have a live imaging tile here that updates from time to time, and you have the great design that’s really kind of shows you great way that we can feed people into the Lumia ecosystem.
1:33 We have taken from the Nokia Asha, we have taken the Fastlane [see in: New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia [‘Experiencing the Cloud’, May 9, 2013] So this is inspired by not only Nokia Asha but also the Nokia N9, MeeGo. So we have the kind of Fastlane of all your favorite applications, so you can find your favorite applications faster. So it isn’t taking your time and gives you more freedom.
1:51 Also from the Android you can see this way to access most-used settings from here like WiFi, Bluetooth and sound, and so on.
2:00 So it’s really kind of —I would say—the best of everything.
2:04 We have the power of Microsoft services, and here—for example—we have the swipe keyboard. So you can write very easily just by swiping. So we have taken that into account as well. The Microsoft services are of course first and foremost in this product. We have Skype, we have Outlook on that phone, then you can download more from different app stores, so this is really important for us.
2:27 And again, one more user interface thing, just a small thing we have taken again from Asha, is the contextual menu that you can access inside applications.
2:37 So I would say that it’s really kind of best of all worlds: taking that great Nokia design that built to last, and Android applications with power of Microsoft services.
2:47 I’ve been working on this product now for one a half year on the product development side, and it’s a kind of really there has been a kind of opening for this product. Not only in a way [of being] in the right price point between Lumia and Asha, but also in the consumer mindset. When we have done consumer research everybody has been saying, or I’ve been asking people all around the world like: “What is the feature that you want to have in your Asha?” And people have been saying that “We want Android”. And this is exactly what we were doing here. Giving people what they want.
3:19 And I think we’ve positioned that with Nokia and with Microsoft uniquely in order to do this, unlike any other company out there.
From Nokia connects the next billion with affordable smartphones [press release, Feb 24, 2014]
Stephen Elop, executive vice president of Nokia’s Devices & Services, commented on the launches:
“Nokia has connected billions of people around the world, and today we demonstrated how our portfolio is designed to connect the next billion people to great experiences.”“Our deliberate approach is to offer four tiers of products including our affordable entry-level devices like the new Nokia 220; our entry-level Asha touch phones like the new Nokia Asha 230; our new Nokia X, Nokia X+ and Nokia XL smartphones primarily for growth economies; and our Lumia portfolio, which is where we introduce the greatest innovation and provide full compatibility with the Microsoft experience,” he added.
Nokia X family delivers the best of all worlds
The Nokia X family features Nokia’s renowned handset quality and design, with a fresh, tile-based user interface inspired by our Lumia family. All devices come with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. Out of the box, they can enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free* music streaming and downloadable playlists. All devices are also pre-loaded with a variety of third-party apps and games.
The Nokia X family is also an affordable introduction to popular Microsoft services, including free* cloud storage using OneDrive. With the purchase of any Nokia X family smartphone in select markets, people will get one month of Skype’s Unlimited World Subscription for a limited time, ideal to make international calls to landlines in more than 60 countries and to mobile phones in 8 countries.
The first device, the Nokia X, comes with a 4″ IPS capacitive display and 3MP camera. The Nokia X+ is optimised for multimedia enthusiasts, who can enjoy even more games, music, photos and video thanks to more memory and storage. Both the Nokia X and Nokia X+ will be available in bright green, bright red, cyan, yellow, black and white**. The third family member, the Nokia XL, boasts a 5″ display with 2MP front-facing camera – ideal for Skype video calls – and a 5MP rear-facing, autofocus camera with flash. The Nokia XL will be available in bright green, orange, cyan, yellow, black and white. The entire Nokia X family is powered by the Qualcomm® Snapdragon(TM) dual core processor and supports Dual SIM, letting people switch SIM cards to get better tariffs.
The Nokia X will go on sale immediately, starting at EUR 89 [$122]* and rolling-out in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa [i.e. NOT in North-America]. The Nokia X+ and Nokia XL are expected to roll out in these markets starting early second quarter, priced at EUR 99 [$136] and EUR 109 [$150], respectively.
* All prices are suggested retail before local taxes and subsidies. Actual in-market prices may vary.
Porting on Nokia X [nokiadevforum YouTube channel, Feb 24, 2014]
- The entire process – from downloading SDKs and porting, to integrating Nokia HERE in place of Google Maps – has been seamless. Satyajeet Singh, VP Products, Zomato
- The API analyzer made it very simple to identify the areas of change, making app portability even simpler. Vinodkumar Putta, Team Lead, Zomato
- Nokia X services API documentation is fabulous and helped me port my app in a few hours. Pedro Monteiro Kayatt, Lead Developer, Naked Monkey
- Porting our apps to Nokia X was a very pleasant experience due to in-app billing and push notification APIs being compatible with Google’s architecture. Marko Štamcar, Senior Android Developer, Outfit7
- From a development perspective it’s not going to cost you anything and it just take you a few hours to do. Samuel Forrest, VP of Business Development, PICSART
Nokia X is ready for your Android Apps! [Nokia Developer Blog News, Feb 24, 2014]
We’re happy to announce that Nokia X is now ready for your apps!
Nokia X is a new developer platform made to run Android apps, including yours. It’s an easy, risk-free way to turn your Android app on to a whole new user base without adding to your code base.
We’re excited to be able to deliver your Android applications on Nokia X smartphones. If you’re as ready as we are, head over to Nokia Publish now to get started—it should only take a few minutes to test and submit your app. (Note that if your app uses Google Cloud Messaging, Google Maps, or Google In-App Billing, you will need to migrate to our APIs[ link] for those services.)
If you want to learn more before jumping in, check out five simple reasons why you should publish your Android app to Nokia Store now.
Five reasons to publish your Android App to Nokia Store [Nokia Developer Blog News, Feb 24, 2014]
- Nokia X opens new markets to your existing apps
Nokia’s sales leadership and brand strength in the fastest growing smartphoneand mobile app markets provide the launchpad for your apps’ success. With Nokia X, you can reach an untapped pool of savvy – and app-hungry — new smartphone users around the world.
Learn more …- Nokia X’s monetization tools create additional revenue streams for your apps
Monetization tools like Nokia In-App Payment, combined with Nokia’s extensive operator billing network, provide your existing apps with new monetization mechanisms in emerging markets. Consumers in many high growth markets do not have international credit cards, making revenue collection a challenge. Nokia X leverages Nokia’s wide operator billing coverage, which extends to over 3 billion mobile subscribers, with over 160 operators in more than 60 markets. Operator billing has been shown to deliver up to a 5x increase in revenues and a 10x increase in purchases over credit-card billing in the Nokia X targeted markets, meaning more revenues opportunities for your apps.
Learn more …- Android app compatibility
Nokia has tested over 100.000 Android apps and approximately 75% are directly compatible and ready to be published to Nokia Store. If your app uses Google services for maps, push notifications or in-app payments, you will need to replace these APIs with Nokia specific APIs that have been built to work almost identically to those they replace. Nokia services have been designed to minimize porting effort from apps using corresponding Google services and allow developers develop and distribute a single app package targeting both ecosystems.
Learn more …- Develop apps for Nokia X using your existing Android SDK, toolkit and skillset
If you already develop Android apps, you can continue to use your existing tool chain. Nokia provides a plugin package to the Android SDK, including the services APIs and the Nokia X emulator.You’ve already got the other tools and skills you need.
Learn more …- Nokia Developer programs provide the marketing and technical support you need
Through programs like DVLUP, Nokia Developer Offers and local outreach, Nokia offers you opportunities to promote your apps to new users and potential customers, while our online training, events and support tools make sure you’re putting your best app forward.
Learn more …
Nokia X Platform overview [Nokia Developer, Feb 24, 2014]
Nokia X is a customized platform built on the Android Open Source Project (AOSP), the software stack upon which some of the most popular smartphones in the world are based. Nokia X lets you leverage your existing Android apps, while taking advantage of Nokia’s optimizations to help you grab more downloads and generate more revenues in targeted markets.
Ready to start porting your apps? Get started › Download the plugin ›
Will your Android app work on Nokia X?
Nokia Store testing has shown that approximately 75% of Android apps will run properly without any modifications; they’re ready to be published in Nokia Store.
Develop and distribute a single APK targeting multiple stores.
If your app uses Google services for push notifications, maps or in-app payments, you’ll need to make a few changes, but it won’t take long (usually less than 8 hours). Nokia services have been designed to minimize porting effort from apps using corresponding Google services and allow developers develop and distribute a single APK targeting multiple stores.
Test your app’s compatibility ›
Nokia X platform details
The core Nokia X platform is built on AOSP v4.1.2 [Jelly Bean], which supports API level 16. On top of this, Nokia has added several enhancements to improve both the user experience and the developer experience:
Nokia service APIs
Distribution and billing
UX elements
– Nokia In-App Payment ›
– HERE Maps ›
– Nokia Notifications ›– Distribution in Nokia Store ›
– Payment with Operator billing ›– Design overview ›
– Design essentials ›
– Nokia X icon toolkit ›Nokia X app development uses a plugin to the Android SDK, so it will be familiar to developers who have used the Android SDK before. The Nokia X services SDK includes support for emulating Nokia X devices for testing and debugging.
First hands-on with the Nokia X family [Nokia YouTube channel, Feb 24, 2014]
The above video has been expanded in XTRAORDINARILY XCELLENT: THE NOKIA X FAMILY [Nokia Conversations, Feb 24, 2014] by the following information:
Today Nokia introduces a brand new family of smartphones, the Nokia X family, a range of handsets that combines Nokia design, build quality and services with the ability to run Android apps.
The first three phones in the family – the Nokia X, X+ and XL – are priced between the existing Asha and Lumia lines, at €89 [$122], €99 [$136] and €109 [$150] respectively, to appeal to new smartphone users looking for popular apps and their first cloud services.
The X family boasts Nokia’s exciting, high quality hardware design and a range of bright colours. The brand new, tile-based Home screen offers you a simple, elegant way to manage your apps and phone functions and also reintroduces a redesigned version of the enormously popular Fastlane notifications centre – a second Home screen if you like – from the latest Asha devices.
My insert here: The new Nokia X family – Your Fastlane to Android™ apps [Nokia YouTube channel, Feb 24, 2014]
My insert here: Nokia X – Life in the Fastlane [Nokia YouTube channel, Feb 24, 2014]
Xciting services bring a smile
The Nokia X family offers terrific value with acclaimed Nokia and Microsoft services and experiences. HERE Maps with turn-by-turn navigation and offline maps are included. Nokia MixRadio offers hundreds of free streaming and offline playlists. Free cloud storage from Microsoft OneDrive with 7GB of space for free is included out of the box. There’s also access to Outlook.com as your email service. And there’s Skype with a month’s free calls to international landlines in selected markets.
All three of the devices are powered by a Qualcomm Snapdragon Dual Core processor and are Dual SIM. A range of third-party apps comes preinstalled, including BBM, Plants vs. Zombies 2, Viber, Vine and Twitter. As many more as you can fit can be obtained from the Nokia Store, third-party app stores and sideloaded.
Xtreme family resemblance
The table below covers the differences between the devices, but these are the highlights:
- The Nokia X is the entry level member of the family, with 4-inch IPS LCD screen, 512MB RAM and a 3-megapixel camera. It will be available in green, black, white, yellow, cyan and red.
- The Nokia X+ offers you a little more, as the name suggests: there’s 768MB RAM and a 4GB MicroSD card is included in the box. It comes in the same colours as the Nokia X.
- Lastly, the clue is in the name for the Nokia XL, as well, with its 5-inch screen. The Nokia XL also boasts 768MB RAM, the free MicroSD card and it has both a 2-megapixel front-facing camera for Skype calls, as well as a 5-megapixel rear camera with autofocus and flash. The same colours are available as for the Nokia X and X+, except bright orange replaces the red with this model.
Check the speX
Nokia X
Nokia X+
Nokia XL
Screen
4-inch IPS LCD, 800 x 480px
4-inch IPS LCD, 800 x 480px
5-inch IPS LCD, 800 x 480px
RAM
512MB
768MB
768MB
Storage
Up to 32GB
MicroSDUp to 32GB
MicroSD; 4GB card includedUp to 32GB
MicroSD; 4GB card includedRear camera
3-megapixel fixed focus
3-megapixel fixed focus
5-megapixel with autofocus and flash
Front camera
–
–
2-megapixel
Processor
8225 Qualcomm Snapdragon
1GHz Dual Core
8225 Qualcomm Snapdragon
1GHz Dual Core
8225 Qualcomm Snapdragon
1GHz Dual Core
Networks
ESGM 850 / 900 / 1800 / 1900
WCDMA 900 / 2100
ESGM 850 / 900 / 1800 / 1900
WCDMA 900 / 2100
ESGM 850 / 900 / 1800 / 1900
WCDMA 900 / 2100
Dimensions
115.5 x 63 x 10.4mm
115.5 x 63 x 10.4mm
141.3 x 77.7 x 10.8mm
Weight
128.66g
128.66g
190g
Standby time
2G = Up to 28.5 days
3G = Up to 22 days
2G = Up to 28.5 days
3G = Up to 22 days
2G = Up to 41 days
3G = Up to 26 days
Talk time
2G = Up to 13.3 hours
3G = Up to 10.5 hours
2G = Up to 13.3 hours
3G = Up to 10.5 hours
2G = Up to 16 hours
3G = Up to 13 hours
The Nokia X will be available to buy immediately in Asia Pacific, Europe, India, Latin America, the Middle-East and Africa [i.e. NOT in North-America]. The Nokia X+ and XL are expected to be available from Q2 2014. The prices quoted do not include any local taxes or operator subsidies.
We’ll be bringing more details and interviews with the Xperts on the new Nokia X family over the next few days. But let us know your first impressions below.
Note 1: The 8225 Qualcomm Snapdragon 1GHz Dual Core is based on 45nm Cortex-A5 cores and corresponds to the previous Snapdragon tiering which was upto Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012 [‘Experiencing the Cloud’, Sept 30, 2012] in which it was described as follows:
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From the announcement point of view the [MSM]8225 was launched by Qualcomm Brings Snapdragon S4 Processors to High Volume Smartphones and Expands Qualcomm Reference Design Development Platform and Ecosystem Program [press release, Dec 8, 2011] in which it was declared that:
The MSM8625 and MSM8225 chipsets will be available on Qualcomm’s third generation QRD development platform in the first half of 2012, in addition to being available as standalone chipsets. QRD development platforms based on both the MSM7x27A and MSM7x25A chipsets [the previous entry level from Qualcomm] are currently available. Qualcomm has shipped over 100 million MSM7225 and MSM7227 chipsets [the preceding even to those “A” chipsets entry level from Qualcomm], and smartphones based on these chipsets are operating on multiple carrier networks worldwide.
Note 2: The hardware is therefore quite similar to HTC Desire X [Qualcomm Developer Network, Aug 30, 2012]
Manufacturer:
HTC
Name:
Desire X
Model:
HTC Desire X
CPU:
Qualcomm MSM8225 snapdragon
CPU Clock:
1000
GPU:
Adreno 203
Platform OS:
Android 4.0.4
Operators:
Unlocked
Date announced:
8/30/12
Date available:
10/8/12
ROM Capacity:
4GB
RAM Capacity:
768MB
Display type:
Super LCD capacitative touchscreen
Display Resolution:
480×800
Primary camera:
5 megapixels
Secondary camera:
None
Connectivity:
GPRS, EDGE, 3G, WLAN, USB, Bluetooth 4.0
Sensors:
Accelerometer, Compass
Stand-by (GSM):
Up to 750 hours
[31 days]Talk Time (GSM):
Up to 6 hours
For the less familiar heritage of the Nokia X range watch Nokia N9 [Meego] UI hands-on demo [NokiaConversations YouTube channel, June 20, 2011]
For more information on that see: Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan [‘Experiencing the Cloud’, June 24, 2011 – Aug 10, 2012]
Nokia welcomes Android developers; expands global developer footprint with momentum across Lumia and Asha [press release, Feb 24, 2014]
News at-a-glance:
New Nokia X software platform opens fast-growing segment to Android(TM) developers to monetize and expand the reach of their apps.
Nokia’s market-leading operator billing network powers in-app purchases, gives developers global reach.
Leading apps available for Nokia X devices include BBM, Facebook, LINE, Skype and Twitter.
Nokia Lumia momentum continues with addition of BBM, Adobe Photoshop Express and Facebook Messenger.
Nokia Imaging SDK 1.1, with powerful editing features, now available for Windows Phone 8 and Windows 8.1 tablets and PCs.
Barcelona, Spain – Today at Mobile World Congress, Nokia unveiled five new affordable handsets including a new family of smartphones debuting on the Nokia X software platform. Based on the Android Open Source Project (AOSP), and backed by Nokia’s deep ties with operators, the Nokia X platform gives Android(TM) developers the chance to tap into, and profit from, a rapidly expanding part of the market. The launch builds on Nokia’s leadership in delivering innovation to more price points with its family of Lumia smartphones, and the latest momentum for Windows Phone.
“Today Windows Phone is the fastest growing mobile ecosystem in the world, and we continue to see incredible momentum with our Lumia smartphones,” said Bryan Biniak, Vice President and General Manager, Developer Experience at Nokia. “Now, with the introduction of the Nokia X family of devices, we’re delivering the same design, quality and innovation Nokia is known to lower price points to capture the fastest-growing segment of the smartphone market.”
Monetization, plus porting made easy
With billing agreements in more than 60 markets and with more than 160 operators, Nokia provides developers with access to one of the largest mobile operator billing network in the world, offering the scale and global reach needed to successfully monetize their apps and generate higher revenues.
“The reach of Nokia’s operator billing network provides developers with a powerful revenue driver – up to five times that of credit-card billing offered within other platforms,” said Amit Patel, Vice President, Developer Relations at Nokia. “Combined with Nokia In-App Payment, developers have the freedom to build on the model that works best for them.”
The vast majority of Android apps can be published to the Nokia Store as is. For those that require modifications, the Nokia X analyzer tool significantly reduces porting time by identifying the required changes. To make porting even easier, developers only need to maintain one code base and distribute a single application package file (APK) to target multiple stores.
At launch, leading global apps will be available for the Nokia X family of devices, including Facebook, LINE Free Voice and Messages, LINE Camera, LINE Bubble, Picsart, Plants vs. Zombies 2, Real Football 2014, Skype, Spotify, Swiftkey, Twitter, Viber, Vine and WeChat, among others. And in a first for Nokia customers around the world, BBM, a premier mobile messaging platform, will also be available on the Nokia X family of devices in addition to Windows Phone.
“BBM continues to provide a best-in-class mobile messaging platform with productivity, collaboration and community-building as cornerstones,” said David Proulx, Senior Director, BBM at BlackBerry. “We continue to see great enthusiasm for the BBM experience around the globe and we are thrilled to work with Nokia to preload BBM on devices beginning with Nokia X in select markets. We welcome Nokia X users to the BBM community.”
“LINE’s partnership with a global player such as Nokia is indeed an honor. Delivering LINE on Nokia X represents our commitment of ensuring that people around the world will experience the joy of communication through LINE on Nokia X smartphones,” said Shin Jung-ho, CEO of LINE Plus Corporation. “We are pleased to announce that LINE will continuously offer a variety of features to Nokia X platform to enhance users’ exciting experience in communication, social sharing, imaging, and gaming.”
Lumia momentum continues while developers embrace cross-platform opportunity across Nokia’s product portfolio
Many partners such as Facebook, BBM, Twitter, LINE, Viber, Electronic Arts, Gameloft and Rovio are also making their key apps available across Nokia’s device portfolio of feature phones, Asha, Nokia X and Lumia. Facebook Messenger, a fast, free and reliable way to stay in touch, will also be coming soon across Nokia’s four tiers of products. Global food delivery app, Foodpanda/hellofood, will also launch across the Nokia Asha, Lumia and X family of devices.
Developer innovation on Nokia Lumia continues, which reflects Windows Phone’s status as the fastest-growing mobile ecosystem in the world. Today, Nokia also announced that leading partners, including Adobe Photoshop Express, Facetune and JUSP will soon launch for Windows Phone – joining other must-have apps and games including Instagram, Vine, Grand Theft Auto: San Andreas and Subway Surfers, among others that have recently launched.
Adobe’s Photoshop Express app, already available on Windows 8, is coming to Windows Phone later this year to allow consumers to edit easily across Windows PCs, tablets and smartphones. European mobile payment provider JUSP will launch across Windows PCs, tablets and smartphones in the coming weeks, while Facetune will soon let users create high-end portraits from everyday photos with intuitive and powerful tools previously reserved for the pros.
“In a world of mobile development, speed and time-to-market is of the utmost importance,” said Biniak. “At Nokia, we’re focused on helping developers accelerate the development process across platforms, while also providing access to the latest innovation and tools to help them focus on what they do best – creating the next great app.”
Nokia Imaging SDK 1.1 now for Windows
Built on the technology that powers Nokia’s own imaging apps like Nokia Storyteller and Nokia Camera, Nokia introduces a key update to the latest Nokia Imaging SDK – version 1.1. Nokia’s Imaging SDK 1.1 brings powerful image editing features to Windows Phone 8 and Windows 8.1 tablets and PCs. Developers can now utilize the capabilities of the SDK to deliver a converged Windows app experience across any Windows Phone 8 device, such as the Lumia 1020 and 1520, as well as the Nokia Lumia 2520 tablet.
The Nokia Imaging SDK 1.1 is available today at developer.nokia.com.
Also starting today, the Imagin8 Mission competition further encourages developers registered with DVLUP to create innovative imaging apps. Among many prizes, the developer of the best new or updated app will win a trip to experience zero gravity with the ZERO-G Corporation. More information at developer.nokia.com/imagin8.
Nokia Developer Exchange Marketplace
Nokia now offers premium merchandising slots in 181 countries to its key partners through the Nokia Developer Exchange Marketplace. This new offer represents an expansion of the Campaign feature introduced in October 2013 for DVLUP, Nokia’s rewards program for developers. Inaugural partners participating in the exchange include Electronic Arts, Gameloft, AE Mobile, Miniclip and Outfit7.
“Even in digital, selling is all about ‘location, location, location,'” said Daniel Morel, Chairman and CEO, Wunderman. “With Nokia Developer Exchange Marketplace, developers have access to prime real estate for their apps, they can leverage performance metrics and do so much more. It’s a big step forward.”
“Nokia Developer Exchange Marketplace is an exciting new proposition,” said Sam Browne, Managing Partner of Carat Global, the number one-ranked agency network in the world. “Nokia’s investment illustrates ongoing intent to build, support, and cooperate with the developer community. Partners will have unique access to a range of valuable media properties, with a proven capability to deliver high consumer reach, and the opportunity of app distribution growth. Both large and small partners can view this as a significant new marketing asset.”
“Cloud first”: the origins and the current meaning
With Satya Nadella, the newly appointed CEO of Microsoft now emphasizing “mobile first” together with the already emphasized “cloud first” one is becoming curious about the origins of the “cloud first” concept as well as the meanings attached to it since then:
1. Microsoft was the fast follower of the original federal computing idea interpreting it from a traditional software vendor point of view
From The Midweek Download: July 25th Edition–Graphics in Windows 8 & Getting Started with the New Office Preview [The Official Microsoft Blog, July 25, 2012]
Experiencing modern Office with SkyDrive: Cloud-first. No compromises. Last November, we shared our thoughts on the state of personal cloud storage and our vision for connecting file, app and device clouds to address key customer problems. For example, students start and finish projects in Microsoft Office, but that 75 percent of them use other tools in between, such as email, Google Docs, and Dropbox. Using these different tools can lead to formatting loss, extra steps and versions, or just confusion, since each tool has its own limitations. Announced earlier this week, the new Office puts an end to that. Check out this July 20 post on Inside SkyDrive, Hotmail and Messenger to find out how.
From Microsoft Releases Office 365 Home Premium [press release, Jan 29, 2013]
New consumer cloud service works across devices to help busy people simplify their lives and get more done.
…Microsoft also announced it will now deliver many new features and services to the cloud first, transforming the company’s traditional three-year release cycle. Now, new features and services stream to subscribers as soon as they are ready, keeping subscribers always up to date while eliminating the hassles of upgrading.
“This is a major leap forward,” said Kurt DelBene, president of the Microsoft Office Division. “People’s needs change rapidly, and Office 365 Home Premium will change with them.”
…
From Microsoft unveils what’s next for enterprise IT [press release, June 3, 2013]
New wave of 2013 products brings it all together for hybrid cloud, mobile employees and modern application development.
…With advances in virtualization, software-defined networking, data storage and recovery, in-memory transaction processing, and more, these solutions were engineered with Microsoft’s “cloud-first” focus, including a faster pace of development and release to market. They incorporate Microsoft’s experience running large-scale cloud services, connect to Windows Azure and work together to provide a consistent platform for powerful hybrid cloud scenarios. More information can be found at blog posts by Anderson about Windows Server and System Centerand by Quentin Clark about SQL Server.
…
From Partners in the enterprise cloud [The Official Microsoft Blog, June 24, 2013]
The following is a post from Satya Nadella, President of Microsoft’s Server & Tools Business.
…The cloud computing era – or, as I like to call it, the enterprise cloud era – calls for bold, new thinking. It requires companies to rethink what they build, to rethink how they operate and to rethink whom they partner with. We are doing that by being “cloud first” in everything we do. From our vision of a Cloud OS – a consistent platform spanning our customer’s private clouds, service provider clouds and Windows Azure – to the way we partner to ensure that the applications our customers use run, fully supported, in those clouds.
…
From: Leading the Enterprise Cloud Era [The Official Microsoft Blog, June 3, 2013]
The following is a post from Satya Nadella, President of the Server & Tools Business at Microsoft.
Today, I sent an internal mail to Microsoft employees to kick off a wave of product updates we are delivering to our customers and partners at TechEd North America 2013. The purpose of my mail was to share both the progress we have made and encourage all of our more than 90,000 employees to keep pushing in our efforts to revolutionize the enterprise cloud landscape.
I am sharing this email with you, our customers, partners and media, to provide context on the transformation we have made, and to highlight Microsoft’s deep focus and commitment on the cloud. I encourage you to tune into the TechEd keynote, read the press release and sign up to receive preview software as it becomes available over the upcoming weeks.
It’s an exciting time for Microsoft, our customers, and the industry. We are entering a new era, and I look forward to sharing more as we continue this journey together.
Satya
Leading the Enterprise Cloud Era
Today at TechEd North America we’ll unveil key developments that signal just how far we’ve come as a leader in the enterprise cloud. We are announcing a new wave of Windows Azure services, a significant update to our server line-up (Windows Server, System Center, SQL Server) and new tools (Visual Studio) all built for the cloud.
Two years ago we bet our future on the cloud and quietly refocused our 19 billion-dollar [enterprise] software business by completely transforming our products, culture and practices to be cloud-first. We knew the journey would be long and challenging with plenty of doubters. But we forged ahead knowing that the cloud transition would change the face of enterprise computing.
As it turns out we were right to take this risk. Because of the fundamental shifts the cloud brings, more than 2 trillion dollars of overall IT spend is now up for grabs. It starts with the rapidly exploding world of devices and a new generation of connected apps that are revolutionizing life and business. Software-driven datacenters are making access to computing resources infinite and elastic. Big Data is changing the way we gain insight and act in business, science and society. Cloud is the central architectural paradigm that makes all of this possible.
By applying this architectural approach to Microsoft’s own diverse set of internet-scale properties (Bing, Xbox Live, Office 365, SkyDrive, etc.) we’ve gained priceless insights into what it means to be truly enterprise-grade. By living this new paradigm first-hand, we have been able to build a cloud platform that spans IaaS, PaaS and SaaS. We also are unique in that we make our “secret sauce” of cloud infrastructure available to customers and partners to build and operate their own clouds. This is THE most encompassing vision in the industry and far exceeds what our competitors can say.
To enable this transformation we had to make deep changes to our organizational culture, overhauling how we build and deliver products. Every one of our division’s nearly 10,000 people now think and build for the cloud – first. Our engineers live a “live-site” first culture to better respond to our customers in real time. And we are laser-focused on building more complete end-to-end service scenarios, or modern workloads, to deliver more value to our customers and partners.
…
From TechEd Europe: Big bets and big opportunities [The Official Microsoft Blog, June 24, 2013]
The following is a post from Brad Anderson, Corporate Vice President of Windows Server & System Center at Microsoft.
…Microsoft has made a big bet on what we call our cloud-first design principles, and many companies are already benefiting. Key examples in Europe include Telefónica and DDM CineTrailer – both of whom are already operating Microsoft hybrid cloud solutions.
Telefónica is the largest telecom company in Spain, and, as of July 2013, will deploy Windows Server Hyper-V and SQL Server, with the goal to virtualize more than 80 percent of its IT services and design for expansion into the Windows Azure platform as needed. The company expects this move to result in a 15 percent cost savings in the next three to five years while making their business more agile and productive.
DDM is a digital media company from Italy that developed its popular movie-viewing app CineTrailer on Windows Azure. DDM’s customers expect to consume content through a variety of device platforms, and the agency’s previous solution, Amazon Web Services (AWS), could not scale easily enough to ensure all the services across PCs, mobile devices and connected TVs could be maintained – especially with the application’s rapid growth rate.
These customer stories illustrate that our cloud-first approach is not dependent on something we’re promising out on the horizon – but it is possible with products that are ready right now.
…
2. The Vivek Kundra’s initiative of “cloud first” was the origin
:
Vivek Kundra in Picking the brain of ‘rock star CIO’ Vivek Kundra [ZDNet, April 24, 2013]
I instituted a cloud-first policy because I saw waste. The U.S. government had 2,090 data centers by 2009—at 27 percent utilization! So the government was building all this capacity that wasn’t being used. It’s very easy to say that you’ve got an IT project, you’re building infrastructure, providing compute and storage. But look at the average consumer’s experience with government: you’re on the phone.
U.S. Chief Information Officer, Vivek Kundra, stated on December 9, 2010 in the IT reform plan:
The shift to “light technologies,” that is, cloud services, which can be deployed rapidly, and shared solutions will result in substantial cost savings, allowing agencies to optimize spending, and allowing agencies to reinvest in their most critical mission needs. Agencies must focus on consolidating existing data centers, reducing the need for infrastructure growth by implementing a “Cloud First” policy for services, and increasing their use of available cloud and shared services.
Government Saves $45 Million by Moving Email to the Cloud [DellLargeEnterprise YouTube channel, Oct 17, 2011]
Three years after US ‘Cloud First’ mandate, federal agencies struggle with implementation [Business Cloud News, Feb 10, 2014]
Three years after the US government implemented a ‘Cloud First’ mandate that would require federal agencies to consider cloud-based IT services for certain systems, the federal public service continues to struggle with cloud implementations according to recently published research from Accenture. Annette Rippert, managing director of technology solutions and Accenture’s lead on federal cloud work said a lack of critical skills is the leading factor at play here.
In early 2011 the then US chief information officer Vivek Kundra released the Federal Cloud Computing Strategy, which became known as ‘Cloud First’ because it required agencies to evaluate cloud-based IT solutions in many cases before making any new IT investments.
But according to Accenture, which polled and interviewed 286 US federal government technology leaders, most agencies continue to struggle to develop and implement cloud strategies three years on.
For instance, of the 20 cloud migration plans submitted to the Government Accountability Office for approval in 2012, only one has been completed. 11 of the projects failed to report performance metrics and seven did not include thorough enough cost estimates.
Less than half of managers (43 per cent) are familiar with their agency’s cloud strategy. And only 30 per cent of survey respondents claim to be implementing cloud strategies, with just 4 per cent of agencies building out new (mostly private) cloud platforms.
Rippert explained that while security and cost are still seen as key barriers, the central issue stems from these agencies not having the necessary skills in-house. More than two third of respondents (68 per cent) don’t believe their departments have the necessary skills to implement a cloud strategy.
At least 31 per cent of respondents believe they would need to hire at least one more person to implement a cloud strategy, and 45 per cent of respondents feel their agency would have to invest somewhere between $25,000 and $50,000.
At a time when the US is undergoing significant budget cutbacks, due in part to the 2013 budget sequestration, it’s difficult to get a sense of when these challenges will let up. Research and analysis firm IDC believes US federal government IT spending will remain flat well into 2015, which includes spending on training.
“While there are initial challenges in the adoption of cloud computing, it holds the potential to play a major role in increasing government efficiency and service delivery,” Rippert said, adding that when properly executed US federal government agencies have too much to gain not to shift their IT systems to the cloud.
Although not challenged by public sector budget cutbacks on the same scale, the UK government has seen similarly low levels of cloud uptake despite pushing its version of ‘Cloud First’, the G-Cloud framework. According to a survey released in December last year over 90 per cent of the wider UK public sector has yet to procure a service from G-Cloud, and 76 per cent of those surveyed claimed to have no idea what G-Cloud is.
From the Wikipedia article Vivek Kundra:
Vivek Kundra (Hindi: विवेक कुंद्रा; born October 9, 1974) is an Indian Americanadministrator who served as the first chief information officer of the United States from March, 2009 to August, 2011 under President Barack Obama.[1] He is currently the Executive Vice President of Emerging Markets for Salesforce[2] and a visiting Fellow atHarvard University.[3]
He previously served in D.C. Mayor Adrian Fenty‘s cabinet as the District’s Chief Technology Officer and in Virginia Governor Tim Kaine‘s cabinet as Assistant Secretary of Commerce and Technology.
…On December 9, 2010, Kundra published the “25 Point Implementation Plan to Reform Federal Information Technology Management”, which included Cloud First as one of its top priorities for achieving IT efficiency. Cloud First required each agency to identify three cloud initiatives.[48] He announced his decision to leave the federal government and join Harvard University within 7 months of this strategy, too short for any of cloud first initiatives to have demonstrated cost savings.[49] After a short 5 months at Harvard he left to join Salesforce, a cloud SaaS and PaaS provider.
The first major cloud project during his tenure was GSA’s migration of e-mail/Lotus Notes to the Gmail and Salesforce.com’s platform. GSA awarded a contract for e-mail in December 2010 and a five-year contract to
salesforceSalesforce.com in August 2011.[49] A September 2012 Inspector General report found the savings and cost analysis not verifiable and recommended GSA update its cost analysis. GSA office of CIO was unable to provide documentation supporting its analysis regarding the initial projected savings for government staffing and contractor support. The audit found that the agency could neither verify those savings nor clearly determine if the cloud migration is meeting agency expectations despite initial claims that indicated 50% [50] cost savings [51]
…Kundra’s efforts to use cloud-based web applications in the D.C. government have also been considered innovative.[16] Following the D.C. example driven by Kundra, the city of Los Angeles is now taking steps to adopt the cloud computing model for its IT needs.[17] A D.C. spokeswoman said that the District of Columbia paid $479,560 for the Enterprise Google Apps license, which is $3.5 million less than what it had planned to spend on an alternative plan.[17] Since its deployment in July 2008 Google Apps is available to 38,000 D.C. city employees, but only 1,000–2,000 are actively using Google Docs. Only 200 employees are actively using Gmail.[18] In late 2010, hoping to spur use of Gmail, the city ran a pilot program, selecting about 300 users and having them use the Google product for three months. Google participated closely in the project, but Gmail ultimately didn’t pass the “as good or better” test with the users, who preferred Exchange/Outlook. In July 2011, the General Services Administration (GSA) became the first federal agency to migrate its email services for 17,000 employees and contractors to the cloud-based Google Apps for Government, saving $15.2 million over 5 years.[19] In January 2012, the National Oceanic and Atmospheric Administration (NOAA) became the largest federal agency to migrate email and collaboration applications to the cloud, moving 25,000 employees to Google Apps for Government and saving 50% over the legacy Microsoft Exchange solution.[20] As of July 2011, government agencies in 42 states are leveraging cloud-based messaging and collaboration services.[21]
Kundra also moved the city’s geographic information systems department to a middle school.[22]
From Wikipedia article UK Government G-Cloud
The UK Government G-Cloud is an initiative targeted at easing procurement by public sector bodies in departments of the United Kingdom Government of commodity information technology services that use cloud computing.[1] The G-Cloud consists of:
- A series of framework agreements with suppliers, from which public sector organisations can call off services without needing to run a full tender or competition procurement process
- An online store – the “CloudStore” that allows public sector bodies to search for services that are covered by the G-Cloud frameworks
The service began in 2012, and had several calls for contracts.[2] By May 2013 there were over 700 suppliers – over 80% of which aresmall and medium enterprises.[3] £18.2 million (US$27.7 million) of sales were made by April 2013.[4]
…Cloud computing caused a step change in the way information systems can be delivered. Given this, the UK Government initiated the G-Cloud programme of work to deliver computing based capability (from fundamental resources such as storage and processing to full fledged applications) using cloud computing.[5]
G-Cloud established framework agreements with a large number of service providers; and lists those services on a publicly accessible portal known a the CloudStore. Public Sector organisations can call off the services listed on CloudStore without needing to go through a full tender process.
After plans were announced in March 2011, the government aimed to shift 50% of new government IT spending to cloud based services by 2015.[6] Furthermore the government established a “Cloud First” approach to IT, mandating that central government purchases IT services through the cloud unless it can be proven that an alternative is more cost effective.[3][7][8]
In June 2013 G-Cloud moved to become part of Government Digital Service (GDS) with the director Denise McDonagh moving to be CTO of the Home Office. Tony Singleton, COO of GDS, took over as director of G-Cloud.[9][10]
Public Sector Internal Identity Federation will offer authentication services for public-sector access to G-cloud services.
Cloud computing? No way, say half of SMEs [Computing (UK), Feb 7, 2014]
As a statement of reality, the oft-repeated mantra “Cloud computing is ideally suited to smaller businesses” is about as helpful as “Brown-eyed people like biscuits”.
First, like brown-eyed people, small and medium enterprises (SMEs) are an extremely varied bunch. SMEs make up well over 90 per cent of all businesses in the UK. It is a sector that embraces everything from an app developer in London’s trendy Shoreditch to a family farm in the Scottish Highlands. And like biscuits, cloud services come in a variety of flavours, from simple storage space, to more complex software such as collaboration, mobility, CRM or office suites, to infrastructure or platform as a service, and even private cloud infrastructure. So, like many marketing mantras, this one is pretty meaningless.
That aside, one thing that most SMEs do have in common is a small IT department, and renting rather than buying IT services and software may be a sensible way of stretching limited resources further. But is this enough to make them particularly suitable candidates for cloud, above and beyond large firms?
Among the benefits of cloud most frequently cited by the industry are these: access to enterprise-grade technology; moving capital expenditure onto the operational budget; increased flexibility and agility as technicians are freed up to do more strategic work; and being able to expand and contract operations at will.
You can see why all these would appeal, but on the other hand, the needs of smaller businesses can be very specialised, and as such may be better served by dedicated staff in-house.
We surveyed a sample of 120 IT managers at UK firms with between five and 250 employees. Fifty-eight per cent operated from a single building, while at the other end of the scale five per cent had more than 10 premises. All sectors were represented, but as subscribers to Computing, the sample was slightly skewed towards the technical, so one might expect the respondents to be more receptive to the benefits proffered by cloud than average.
Nevertheless, one-half of the respondents said they run all their IT in-house. Equally the sample was split pretty much down the middle between those who perceived cloud to offer particular benefits to small businesses and those that did not (figure 1).
Among the enthusiasts were a few firms (five per cent) who were already in the process of shifting their IT wholesale to one of the big public cloud providers: “We run all our SaaS products from AWS,” said the CIO of a small technology company, explaining that all in-house servers were being decommissioned in favour of a “cloud-first” policy.
A further 11 per cent said they are undecided on further server investment and that ultimately their decision would depend on developments in the market.
Far more common, though, was a hybrid approach. As firms develop and markets change, many will find it expedient to offload certain applications or administrative functions (most frequently email and backup, respectively, according to the survey) while retaining core IT services in house.
“Our ticketing system needs to be highly available, highly resilient, and able to deal with huge peaks in demand. It’s not cost effective for us to serve this sort of system in-house or on-premise,” said the IT manager at an entertainments venue, an exponent of the hybrid approach who also confirmed that “local servers are and will remain the cornerstone of our IT infrastructure for the next three years.”
In settling broadly on a hybrid model, smaller firms are no different to their larger counterparts.
Overall levels of cloud adoption among UK SMEs seem little different to that by UK enterprises – if anything they are rather less. Half of those surveyed said they run everything in-house, while in a separate Computing survey conducted in November 2013 only 39 per cent of medium to large organisations said the same.
If cloud really is ideally suited to smaller firms it would seem they’ve yet to get the message.
Dropped connections
Connectivity is one area where there is a real differentiation between large and small. Larger organisations will generally have the wherewithal to overcome deficiencies in local broadband provision, perhaps drawing on high-bandwidth services from several different providers. However, SMEs may not be able to afford this, having to make do with a single ADSL line while they wait for fibre to reach their area.
Among the small organisations surveyed, only 76 per cent were fully satisfied with their broadband service in terms of available bandwidth, and 17 per cent said their connection is unreliable. This was sometimes due to a lack of fast broadband in their area. “We’re rural, so no fibre yet,” said one; “Desperate for FTTC, promised via the county council by December 2014” said another;
“Sometimes it hangs, other times it drops totally,” complained a third. However an urban location may be no guarantee of good service: “City centre location but still limited to standard DSL, no Infinity, cable or other,” lamented an IT services firm from the heart of Belfast.
For public-facing applications, the potential frustration and losses in productivity caused by unreliable connections to the internet makes on-premise systems the better choice. So, until connectivity issues are resolved, there will always be a proportion of SMEs that will not even consider the cloud option.
“Mobile first”: the origins and the current meaning
With Satya Nadella, the newly appointed CEO of Microsoft now emphasizing “mobile first” together with the already emphasized “cloud first” one is becoming curious about the origins of the concept as well as the meanings attached to it since then:
Mobile First: What Does It Mean? [By Riley Graham for UXmatters, March 5, 2012]
Mobile first has become a popular trend within the UX design and development communities. But, what does mobile first mean, exactly? I first encountered this concept at TechWeek, in Chicago, in the summer of 2011, when I attended a talk on mobile UX design by John Buda, who taught the audience how to write responsive behavior. I was stunned. By implementing responsive JavaScript, it’s possible to tell Web sites to adapt to whatever device a person is using to view a Web site. I had seen Web sites behave in this manner, but until that moment, I hadn’t understood that mobile first is both a strategy and a new way of writing code. I left the conference with some questions, including: What is mobile first? What is a mobile-first strategy? And, why is mobile first becoming increasingly popular? I’ve since come up with some answers to these questions that I’ll share with you in this article.
Mobile First: A Paradigm Shift
Many companies caught on to the mobile-first trend awhile back. Google surfaced their mobile-first strategy in 2010. As you’ve probably guessed from the name of this approach to site design, mobile first means designing an online experience for mobile before designing it for the desktop Web—or any other device. In the past, when users’ focus was on the desktop Web, mobile design was an afterthought. But today, more people are using their mobile devices for online shopping and social networking than ever before, and most companies are designing for mobile. Mobile first requires a new approach to planning, UX design, and development that puts handheld devices at the forefront of both strategy and implementation. The digital landscape has changed, and companies have realized that consumers are now accessing more content on their mobile devices than anywhere else.
Mobile first shifts the paradigm of a Web-site user experience. Instead of users’ viewing desktop versions of Web sites on their mobile device with some adjustments, users are now viewing sites that have been created specifically for their mobile device. This begs the question: how will stationary, desktop computer users view these Web sites? They’ll still view versions of Web sites that were developed for the desktop Web—but designed with mobile in mind. This means designers should tailor site user experiences to the needs of users who are on the go and in multiple contexts. Text must be easier to read and navigate. Photos and maps should be easily accessible, and all content should adjust to display properly on the device on which a user is viewing it.
Digital Strategy
Defining a digital strategy is an essential part of developing a successful product or brand. A desktop-Web user experience strategy differs from a mobile user experience strategy. A traditional desktop-Web user experience is designed for keyboard and mouse interactions, and a strategy for such a user experience should take into consideration the context, the behavior, the audience, the targeted behavior, and the technology channel. The typical assumption is that users are stationary and viewing a browser on a large screen. It’s essential to design desktop-Web user experiences for all users who might access a site—from children to the elderly. On a stationary desktop computer, users can read and understand in-depth content and can type lengthy responses. For games on the Web, users manipulate controls using the keyboard or the mouse.
A strategy for a mobile user experience considers all of the same factors: the behavior, the audience, the targeted behavior, and the technology channel, but the relative importance of these factors shifts depending on the user’s context. Mobile design employs less screen real estate, but introduces greater breadth to a user experience, according with the context of the overall experience. The needs of users change because their context continually changes. Users have a harder time reading in-depth content on a small screen. Without a keyboard, their ability to type is hindered. Mobile devices introduce new modes of interaction such as touch and gestures. It’s possible to play games in a number of different ways, by activating touch targets across an entire screen.
Let’s consider an insurance company’s site as an example, highlighting the differences between a desktop-Web user experience strategy and a mobile user experience strategy. An insurance company wants to build an online experience. The home page of a desktop-Web experience might provide the means for users to call an agent and get a quote as its primary call to action. However, if the insurance company wanted to build a mobile experience, the focus might instead be on users’ context. Users might use the insurance company’s site on the go—to make a claim or get roadside assistance. Therefore, for a site that is optimized for mobile, it would be necessary to reorganize the desktop-Web content.
Why Now?
Currently, many Web sites are embracing a mobile-first strategy, but it’s taken awhile. Why is mobile first finally becoming a popular strategy? Mobile devices are now the primary means by which users are accessing Web sites, and the number of people using sites on mobile devices is projected to triple within the next year. Today, smartphone sales have actually surpassed personal computer sales.
In addition to the consumption of content on mobile devices, another reason is the arrival of HTML5 and CSS3, which together offer new features that support responsive JavaScript calls. Developers can now tell Web sites to adjust their size and, as necessary, optimize their page layouts for particular devices. The mobile environment allows developers to create rich, context-aware applications. The way people access sites on their mobile devices is yet another reason mobile first has become so popular. The limited screen real estate of mobile devices encourages designers and developers to focus on the most important pieces of content. Thus, mobile devices provide users with a better overall experience for shopping, playing games, and making purchases.
These days, the Internet is moving fast. By the end of 2012, it is projected that, in some countries, mobile networks will deliver one gigabyte of data per second through the Internet. This is 200 times faster than the current speed of the Internet in the United States. This increased speed will better support mobile browsing and Internet access, enabling users to complete many more tasks within a small time period when on the go. Cloud computing has also contributed to the popularity of mobile Web site use. When on the go, people can easily and quickly access large amounts of data in the cloud.
All things considered, mobile first is changing the landscape of the Internet. It is a strategy that we cannot ignore. Examine mobile first as a new approach to designing the best user experiences possible. Considering a user’s context and behavior, as well as nature of your audience helps you to determine the best digital strategy for your product or brand. As new devices continually come onto the market, mobile first—an approach to design and development that considers a variety of devices and contexts—will be pivotal to your creating a successful product or brand.
References
- Albanesius, Chloe. “Google’s New Rule: Mobile First.”
PC Mag, February 16, 2010. Retrieved February 29, 2012.
Buda, Jon. “Mobile UX Design.”
TechWeek, July 23, 2011. Retrieved February 29, 2012.
Kim, Ryan. “It’s Becoming a Mobile First World.”
Gigaom, January 6, 2012. Retrieved February 29, 2012.
Wroblewski, Luke. “Mobile First Helps with Big Issues.”
LukeW Ideation+Design, June 4, 2010. Retrieved February 29, 2012.
Wroblewski, Luke. “Why Mobile Matters.”
LukeW Ideation+Design, February 21, 2012. Retrieved February 29, 2012.
IBM’s mobile first plan is really about cloud first. That’s all you need to know [by Stacey Higginbotham from Gigaom, Feb 21, 2013]
IBM’s mobile first strategy is not only about mobile, but about IBM’s attempt to remake the entire IT infrastructure at many companies to use the cloud, data, and real-time nature of social networks to serve customers.
IBM launched its mobile first strategy this morning with several media stories and more fanfare than facts. At the core of the strategy is that IBM (and its customers) have realized that mobile is changing the game in terms of how customers expect to interact with businesses, but also that in putting mobile first they need to change their entire IT to take advantage of it.
As James Governor, an analyst at Redmonk, puts it in his very astute take on IBM’s news:
MobileFirst is a really big deal, because it doesn’t come alone. Mobile first means Cloud First. It also means Social First. It also means Big Data First. API-first. You get the picture. When a customer has a problem they think is a mobile problem, it turns out its a Cloud-hosting problem, and so on. Every mobile engagement IBM does with a client is going to have significant pull through in other areas. In that respect IBM’s mobile commitment is somewhat like its Linux commitment back in the day. IBM won’t make money directly selling a mobile operating system (it will leave that space to the likes of Google), but in associated revenue streams and product lines.
That right there is a point I tried to bring up with Paul Bloom, the Research CTO of IBM Telecom last week when we chatted about the announcement. I was excited about how IBM could pull all of those things together — after all, this is the company that makes billions on middleware — but Bloom was more focused on the telecommunications side of things. And IBM does have an impressive telecom heritage with a history of developing everything from the technologies used on the chips inside some networks to the software pulling the networks together. That doesn’t even count the IBM gear inside telco data centers.
Bloom said that IBM has pulled together roughly 10 acquisitions since 2006 that will help with this effort with a special emphasis on WorkLight, a mobile application development platform, and BigFix, which manages distributed endpoints (like thousands of mobile phones!). Building the underlying infrastructure to support the mobile first world is tough.
Connecting federated apps via APIs and across different platforms is a problem CIOs and developers are just now trying to solve. And making sure those pieces are then delivered in a beautiful and timely fashion to a massive number of different devices with different operating systems and capabilities is like asking a chef to make a meal that will appeal to every human on earth. That IBM is going after this is not unexpected, but it is a tough order.
Mobile enterprise for beginners: What I learned in 2013 [IBM Mobile, Dec 27, 2013]
Throughout 2013 I’ve had the opportunity to work closely with IBM Redbooks Thought Leaders from around the world who are experts in mobile enterprise. They include information architects, application developers and designers, software engineers, IT specialists, education developers and many more. I am an eager learner, so having the opportunity to collaborate with so many mobile leaders has been an honor. Let me share a few of the things I’ve learned this year as a beginner to the world of mobile enterprise.
1. Acronyms are all over the place.
MDM, MAM, MEAP, UX, M2M…the acronyms in mobile enterprise seem limitless. Thankfully our mobile experts have written helpful posts to explain some of the most common terms in mobile.
If you’re new to mobility and confused by all the acronyms, check out Arvind Rengarajan’s “Mobilepedia: The hitchhiker’s guide to acronyms in mobility” and David Judge’s “Learn 10 key mobile terms in five minutes” for quick reference. Both provide an excellent overview of the prevalent keywords and acronyms in mobile, and they can help you to start familiarizing yourself with the significant mobile concepts.
2. BYOD is more than a buzzword.
Speaking of acronyms, bring your own device (BYOD) has been one of the hottest topics in mobile enterprise discussions in 2013. BYOD refers to an IT policy that allows employees to use personal devices to access enterprise data and systems. Essentially it means that you can use your own smartphone or tablet for business purposes, should you so choose.
As Saurabh Pandya points out, BYOD can save companies money and be a huge benefit to workers since it gives them the freedom to choose their preferred devices and comfortably access work email and other resources while on the go.
But of course BYOD raises security concerns too, so it’s essential that enterprises establish mobile device management (MDM) policies that strike a good balance between accessibility for users and security for the organization. Michael Ackerbauer’s post on finding your BYOD sweet spot helped me better understand how crucial this balance is.
Is it time to update your mobile strategy for BYOD? Check out Gregg Smith’s advice in “Modernizing your mobile strategy for BYOD” about assessing your environment, defining your requirements and mapping out a plan.
3. Mobile strategy is a must-have for enterprises today.
By now you probably know that every company needs a mobile strategy, but what should it include, and how are leading companies today utilizing mobile technologies?
Recapping the research findings released this year by the IBM Institute for Business Value, Adrian Warman explains that leaders use mobile:
- to change the way they do business
- to drive information engagement
- to unlock and enable opportunities
- to secure the enterprise, and
- to get results.
Adrian emphasizes the importance of four simple themes—transform, engage, build andoptimize—that can help businesses energize their mobile strategy and become mobile leaders.
What specifically should companies think about as they develop a mobile plan for the new year? Another post by David Judge highlights six important considerations for your mobile strategy—everything from MDM to mobile security to analytics. And they are just as relevant for 2014 as they were this past year.
4. Mobile is here to stay, and mobile first is the way to go.
There’s one mobile statistic that I’ve heard more than any other in 2013—that 91 percent of mobile users keep their device within arm’s reach 100 percent of the time. No doubt, mobile devices have become an integral part of our daily lives, and they are now indispensible tools for business. As Anna-Maria Holdenried points out, they are changing the way we work and will present both challenges and opportunities for enterprises as the future unrolls.
Mobile first refers to a design concept that prioritizes mobile online experience, and John Reddin does a great job of explaining the importance and value of mobile-first design. He argues that, given the prevalence of mobile devices today, “mobile design cannot be an afterthought” and “instead it should drive the entire application and web design process.”
But perhaps as we move into 2014 mobile first is becoming more than a design approach—perhaps the concept now encompasses a wider enterprise strategy. I’ve certainly learned a lot this year about the popularity and prevalence of mobile—about how mobile is facilitating business around the world and how preparing for the future of mobile is a crucial element of any enterprise strategy. Welcome to a new year and a new era for mobile!
What did you learn this year, and what are you hoping to discover about mobile enterprise in 2014?
Mobile first at IBM Impact 2013 [IBM Mobile, May 8, 2013]
“Mobile first” was a resounding message of IBM Impact 2013. In the general session on day 1, Robert LeBlanc of IBM gave these five key imperatives for businesses to embrace:
- Put mobile first.
- Reinvent your business design and process.
- Adopt a flexible and secure integration model.
- Be insight and data driven.
- Build on open architectures.
Why put mobile first? LeBlanc says that the next generation of users will expect it, and the numbers are compelling. Take a look at the emerging market in Africa, for example. In Africa, 90 percent of all phones are mobile devices. Eighteen million people use mobile phones as a bank. Mobile money transfers will hit $200 billion by 2015.
LeBlanc said that doing mobile first is not just about exposing the data and interfaces of your enterprise systems to the mobile user. You must look at your enterprise from the mobile perspective in—which will require looking at your processes differently and looking at how users interact with those systems. This is an age where mobility comes second nature. Therefore, the logical next step is to reinvent your business design and process around this new paradigm.
“The Internet of Things”
Vijay Sankaran of Ford provided a great illustration of this idea when he presented a new concept car, the Ford Evos, with Robert LeBlanc at the general session. LeBlanc called it a “rolling data center.” It is designed to provide “seamless connectivity” between the user and their “personal cloud.” With this kind of technology, trading stocks at 70 miles per hour can become a reality. Sankaran described how Ford worked with IBM to develop this vision, but he did not talk about the engine or horsepower (that is the old paradigm). The focus was on the user’s interaction with the vehicle. I think that we will see this design approach being taken with a lot of other kinds of “things” moving forward—not just mobile devices but appliances, buildings and our homes.
Other imperatives were reflected in Target’s story. Keith Tanski and Kim Skanson of Target described how important it was for their retail business to provide a seamless customer experience across multiple channels. A shopping session can start on the web, continue in the store and conclude on a mobile device.
The challenge to retailers is trying to keep up with these kinds of expectations and the fast-moving mobile endpoint. Skanson used the analogy of the Winchester Mystery House in San Jose, California. This Victorian-era mansion was built over a period of 38 years by 147 different builders, without blueprints or a clear end result in mind. It has 160-plus rooms with 950 doors, some of which lead to nowhere. This is not unlike the problem of dealing with traditional systems. You cannot simply tear down old systems while they are still running critical processes. The answer is to adopt a flexible, end-to-end integration model, leveraging reusable components. Target is using a combination of IBM middleware products, such as IBM WebSphere Commerce and IBM Integration Bus, to accomplish this.
That only covers part of what I saw at the general session on day 1 at IBM Impact, and I’m certainly not done talking about putting mobile first. There were other interesting speakers, new product announcements and an interview with Forest Whitaker. You can watch the full replay here.
Designing for mobile first [IBM Mobile, April 17, 2013]
There are now over one billion smartphones in use across the globe. This figure is expected to double by 2015. Tablet sales are also exploding. The software landscape is changing, so shouldn’t our design strategy change too? Modern users expect their services and information to travel with them and in a form that scales appropriately to their platform of choice.
While desktop and web applications excel at offering a high degree of detail and customization, mobile and tablet applications must present a more task-focused design, yet with a consistent and familiar feel. Designing for mobile can bring new design influences back to the desktop, making your overall product better. Stark evidence of this can be seen in the latest wave of web applications and desktop operating systems, which are steadily moving toward a mobile first strategy.
When designing for mobile first, we should follow some emerging rules of thumb.
The design should be context aware and predictive.
If the user reads though two pages of a document, we should assume they will read the third. If it’s evening time and the user has left the office, we can assume they are traveling home.
User interface navigation should be clear and follow a similar pattern across all platforms.
The user should already know how to use the desktop application simply because they’ve already used the tablet version. The reality is that any large-scale product will be comprised of use cases that are more suited to desktop (data entry, file manipulation) and others more suited to mobile (location-aware, audio/video capture, opportunistic). A mobile first design should capitalize on this, enriching the experiences that make the most sense on mobile rather than trying to fit a square into a circle.
There are countless statistics showing that mobile traffic across all sorts of industries is exploding. Those who capitalize on the mobile wave will yield the most success. Designers must forget some of what was previously expected. Fast Internet, an always-on power source and a large screen are no longer guaranteed and cannot be expected. Connectivity from anywhere, anytime, with data about location, proximity, contacts, calendar and a phone can be expected. Rule 101 of design still applies: know your user.
Mobile design cannot be an afterthought; instead it should drive the entire application and web design process. The easiest way to design for mobile first is to craft the experience for tablets and create modifications for desktop and phones. Mobile designers must rethink how mobile users interact with software. The usage patterns are more transient in nature. Think bus stops, sandwich queues, commuter trails, bedtimes—these are when your users will rapidly flick between apps and web pages. Your job is to grab their attention. Polish is key—if an app only does one thing, but does it right, people will use it.
At IBM, we too believe in putting mobile first. Our recently announced portfolio IBM MobileFirst clearly demonstrates this. Our goal is to provide businesses with a true end-to-end set of mobile solutions that combines security, analytics and app development. Coupled with our unique set of business services and deep mobile expertise, we enable everyone to transform their business model and become mobile first.
IBM Placed in Leaders Quadrant by Leading Analyst Firm for IBM MobileFirst [press release, Aug 12, 2013]
Israeli Automotive Company Selects IBM MobileFirst to Transform Customer and Employee Experience
IBM (NYSE: IBM) today announced that Gartner has positioned IBM as a Leader in the Magic Quadrant for Mobile Application Development Platforms.[i]
The new report places IBM in the Leaders Quadrant, as measured by completeness of vision and execution ability of IBM Worklight, IBM’s mobile application development platform. Acquired by IBM in February 2012, IBM Worklight is a member of the IBM MobileFirst family of solutions. In just one year, IBM has advanced from the Niche Quadrant to the Leaders Quadrant.
My insert here: IBM Worklight [EuropeIBMSkills YouTube channel, Feb 5, 2013]
Today’s announcement follows a string of strong showings for IBM MobileFirst services and software capabilities, including IBM Worklight, in Gartner Magic Quadrants this summer. In July, IBM was named a Leader in the Gartner Magic Quadrant for Application Security Testing.[ii] IBM is also named a visionary in Magic Quadrants for Managed Mobility Services[iii] and Mobile Device Management[iv].
According to the report, as this market reaches early mainstream status, Gartner expects Leaders to be profitable, and to present lower risk and consistently high project results as the market begins to consolidate and competition grows. Leaders must not only be good at cross-platform development and deployment, but also have a good vision of the multichannel enterprise, support for standards, a solid understanding of IT requirements, and scalable channels and partnerships to market. Leaders must provide platforms that are easy to purchase, program, deploy and upgrade. Leaders can focus primarily on either business-to-consumer or business-to-enterprise, but vision and execution scores are higher for vendors that can cover both use cases today.
“IBM MobileFirst, which includes IBM Worklight, represents the industry’s most comprehensive portfolio of services and software to help clients benefit from the emerging mobile economy,” said Phil Buckellew, vice president, IBM Mobile Enterprise. “Today, with 90 percent of mobile users keeping their device within arm’s reach 100 percent of the time, businesses need assurance that mobile apps can be deployed instantly and across a range of mobile devices including iOS and Android phones and tablets. This is where IBM Worklight and the IBM MobileFirst portfolio excel.”
Colmobil drives greater customer service and improved efficiency with new mobile app
As part of this news, IBM is announcing that Colmobil, a leading automotive company in Israel, sole representative of Mercedes-Benz, Hyundai and Mitsubishi, is using IBM MobileFirst solutions to boost efficiency and improve customer service. From garages to waiting rooms, Colmobil’s new mobile app unlocks the data stored in its systems and makes it accessible for employees and customers from any mobile device, including smartphones, tablets, display screens and kiosks.
Using the new app, mechanics, team leaders and department managers can easily view progress of every vehicle the company is servicing and make better informed decisions to improve workflow. In addition, customers are provided real-time information regarding status of vehicle treatment from LCD screens in the waiting room or on the go via mobile devices.
“By teaming with IBM MobileFirst, we are now able to bring meaningful data to the right people, anytime, anywhere and in an easy to navigate format,” said Gil Katz, vice president of business technology, Colmobil. “With this mobile initiative, we have succeeded in our goal to revamp both the customer and employee experience. Not only have we increased the ratio of vehicles that are ready at the time promised to customers, we’ve also been able to improve mechanics on the workshop floor.”
Using IBM Worklight, Colmobil was able to build a single mobile computing platform that eliminated the complexity of various business processes, devices and operating systems. The mobile solution also provides Colmobil with a highly integrated and secure platform that allows for flexibility in a fast moving technology market.
To download a copy of the Gartner Magic Quadrant for Mobile Application Development Platforms, click here: http://ibm.co/13TU2Dm
About IBM MobileFirst
As the first new technology platform for business to emerge since the World Wide Web, mobile computing represents one of the greatest opportunities for organizations to expand their business. Based on nearly 1,000 customer engagements, more than 10 mobile-related acquisitions in the last four years, a team of thousands of mobile experts and 270 patents in wireless innovations, IBM MobileFirst provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise.
To learn more about IBM MobileFirst solutions visit the press kit orhttp://www.ibm.com/mobilefirst. Follow @ibmmobile on Twitter, and see IBM MobileFirst onYouTube, Tumblr and Instagram.
IBM Pulse 2013 Keynote: IBM MobileFirst [IBM MobileFirst YouTube channel, March 7, 2013]
IBM Unveils the Most Comprehensive Mobile Portfolio for Global Businesses: IBM MobileFirst [press release, Feb 21, 2013]
IBM Doubles Investment in Mobile for 2013; Combines Software and Services Expertise to Help Businesses Succeed in Today’s Mobile World
IBM (NYSE: IBM) today unveiled IBM MobileFirst, the most comprehensive mobile portfolio that combines security, analytics and app development software, with cloud-based services and deep mobile expertise. Using IBM MobileFirst solutions, businesses can now streamline everything from the management of employee mobile devices, to the creation of a new mobile commerce app that will transform their entire business model.
Today’s move by IBM builds off of its experience helping nearly 1,000 customers become mobile enterprises, and takes advantage of its thousands of mobile experts and 270 patents in wireless innovations. Additionally, IBM has made 10 mobile-related acquisitions in the past four years alone.
IBM today is also announcing an expanded relationship with AT&T to provide developers with tools to create faster, richer mobile apps and services for customers. For instance, organizations can now quickly incorporate payment and messages into their apps.
“To date, mobile computing has been dominated by discussions of new smartphones, operating systems, games and apps,” said Robert LeBlanc, senior vice president, middleware software, IBM. “But enterprises have yet to tap into the potential of mobile business. Just as the Internet transformed the way we bank, book vacations and manage our healthcare, mobile computing is also transforming industries. As these devices become ingrained in everything that we do, businesses are now in the palms of their customers’ hands. IBM MobileFirst is designed to make the transformation to becoming a mobile enterprise a reality.”
Through IBM MobileFirst, IBM is providing companies with the essential tools to take advantage of new business opportunities being enabled by mobile. To be successful in embracing mobile for driving revenue growth, clients must have an integrated strategy for mobile, cloud, big data, social business and security. Today’s announcements from IBM help clients harness these complex technologies to drive innovation and growth. Daegu Health College and the Dutch City of Eindhoven are prime examples of how IBM is helping clients transform using mobile.
IBM MobileFirst includes:
A Broad Portfolio of Mobile Solutions
IBM’s mobile solutions portfolio provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise. In addition to meeting mobile-specific requirements, the portfolio provides for rapid integration between social and cloud services as well as back-end technologies that help secure and manage strategic business processes. Key aspects include:
- IBM MobileFirst Platform – New updates include expanded capabilities of IBM Worklight to simplify deployment. It also features single sign-on capabilities for multiple applications. A new beta of the Rational Test Workbench for mobile helps to improve the quality and reliability of mobile apps.
- IBM MobileFirst Security – IBM extends its context-based mobile access control solutions and expands mobile application vulnerability testing with support for Apple iOS apps with thelatest release of AppScan.
- IBM MobileFirst Management – New updates to IBM Endpoint Manager include enhanced support for Bring Your Own Device (BYOD) programs and increased security standards that are critical to governments and regulated environments.
- IBM MobileFirst Analytics – IBM is expanding its Tealeaf CX Mobile solution to give enterprises more visual insight into mobile behaviors so they can better understand where improvements are needed and create exceptional and consistent consumer experiences across mobile devices.
To provide organizations with maximum flexibility and accelerate their adoption of mobile computing, these solutions can also be delivered through cloud and managed services.
A Deep Set of Mobile Services for Clients
Enterprises are embracing the mobile revolution at a rapid pace. IBM has thousands of mobile experts to help clients understand how industries will be transformed in a mobile world, based on client engagements across more than a dozen industries. The IBM MobileFirst portfolio features several services to help clients establish mobile strategies, design and implement mobile projects. These include:
- IBM MobileFirst Strategy and Design Services – Clients can tap into IBM expertise to map out a mobile strategy for employees and customers, and key experience design skills from IBM Interactive to build compelling mobile experiences. IBM’s new Mobile Maturity Model can assess how a business is progressing towards becoming a mobile enterprise, while new Mobile Workshops help clients develop applications, architect infrastructure and accelerate their mobile progress.
- IBM MobileFirst Development and Integration Services – IBM offers services that help organizations roll out a mobile infrastructure and manage mobile application portfolios and BYOD environments. Enhanced Network Infrastructure Services for Mobile provide IT network strategy, optimization, integration and management. Mobile Enterprise Services for Managed Mobility help manage and secure smartphones, tablets and devices across a business. Mobile Application Platform Management helps speed deployment of mobile infrastructure to develop mobile applications more easily and quickly.
An Expansive Set of Mobile Resources and Programs for Business Partners, Developers and Academics
According to IBM’s recent Tech Trends Report, only one in 10 organizations has the skills needed to effectively apply advanced technologies such as mobile computing. To help overcome this skills gap, IBM is rolling out a series of resources to help its ecosystem of developers, partners and academics tap into the mobile opportunity and augment existing skills or develop new ones. For instance:
- Developers – IBM today is announcing a relationship with AT&T that will enable developers to enhance mobile apps by using IBM Worklight to access AT&T’s APIs in the cloud. Now, developers have another tool with AT&T to quickly and easily create apps with rich features such as speech recognition and rapid payment.
IBM is also rolling out new technical assets on developerWorks and CodeRally, a developer game community.
- Business Partners – With Ready for IBM MobileFirst, Independent Software Vendors (ISVs) can also embed mobile technologies into their solutions and Software Value Plus now provides mobile certifications, workshops and incentives for resellers and systems integrators.
- Academics – To help train the next generation of mobile developers, IBM is offering new faculty grants for curricula development. IBM is also making IBM Worklight available, free of charge, for the classroom and via online training to teach both students and faculty to develop for mobile environments.
IBM Global Financing, the lending and leasing arm of IBM, can also help companies affordably transform into mobile enterprises. Credit-qualified clients can take advantage of simple, flexible lease and loan packages for the IBM MobileFirst portfolio – some starting at as low as 0% for 12 months with no up-front costs – allowing businesses to acquire essential technology and services while managing cash flow more effectively.
Join IBM’s 30 minute announcement broadcast on February 28 at 12 noon EST, live from Mobile World Congress. Sign up at ibm.com/mobile-enterprise/events.
Microsoft’s half-baked cloud computing strategy (H1’FY14)
My previous post described The first “post-Ballmer” offering launched: with Power BI for Office 365 everyone can analyze, visualize and share data in the cloud [‘Experiencing the Cloud’, Feb 10, 2014]… and everything you could know about Satya Nadella’s solution strategy so far (from Microsoft’s Cloud & Enterprise organization):
– Power BI as the lead business solution and the Microsoft’s visionary Data Platform solution built for it
– Microsoft’s vision of the unified platform for modern businesses [i.e. a quite evolved vision versus that of H1’FY14 that you would see soon in section 2. (compare those two)]
Here I will briefly present the state of the cloud computing strategy of Microsoft that preceded the above described offering launched in February, immediately after Satya Nadella was appointed Microsoft CEO replacing Steve Ballmer. This will also allow anybody to assess what might be considered by some purist people as one belonging to the Ballmer era of Microsoft only, as well as compare that with the first “post-Ballmer” offering described in the post referenced above.
Details here will presented in the following sections:
- The Microsoft way so far (pre-FY15)
- Microsoft Cloud OS vision (H1’FY14)
- Microsoft Cloud OS delivery and ecosystem rollout (H1’FY14)
3.1 Windows Server 2012 R2
3.2 System Center 2012 R2
3.3 Windows Azure Pack
3.4 SQL Server 2014 (CTP1, CTP2)
3.5 Windows Intune
[+ Visual Studio 2013 which I will not include here]
3.6 Cloud OS Network partners
3.7 Microsoft Private Cloud Fast Track Partners
In two separate posts (because of their volumes) I already presented the next section about this topic:
4. Microsoft products for the Cloud OS [‘Experiencing the Cloud’, as of Dec 18, 2013, but published only on Feb 14, 2014]
4. 1 Windows Server 2012 R2 & System Center 2012 R2
4.2 Unlock Insights from any Data – SQL Server 2014
4.3 Unlock Insights from any Data / Big Data – Microsoft SQL Server Parallel Data Warehouse (PDW) and Windows Azure HDInsights
4.4 Empower people-centric IT – Microsoft Virtual Desktop Infrastructure (VDI)
4.5 Microsoft talking about Cloud OS and private clouds: starting with Ray Ozzie in November, 2009 (was separated because of its length)
>>> 4.5.1 Tiny excerpts from official executive and/or corporate communications
>>> 4.5.2 More official communications in details from executives and/or corporate
The half-bakedness of the Microsoft cloud computing strategy in “pre-Nadella era” is particularly visible when one compares the four sections included here with that of The cloud services brokerage (CSB) business model and the HP Cloud Services [‘Experiencing the Cloud’, Feb 4, 2014]. CSB is a completely missing term on the whole Microsoft website (even on Technet). Even among 3d party communications invited to Microsoft events only one discussed that concept back to March 2011, and it was even not a central or global event, but a lonely Australian one. See Cloud Computing: Myths, challenges, opportunities and realities – taking control of your cloud strategy [Gartner, Oct 4, 2010]. Curiously there were 2 CSB companies for which Microsoft has published case studies on its site: the Nintex partner solution for the Windows Azure Platform back to September 2011, and the Strategic SaaS partner profit and loss case study for the Microsoft Online Services in May 2010.
Also HP’s Cloud Services offerings have a more advanced state of communications and even of delivery (but only in terms of the CSB aspect) than that of Microsoft. In addition HP’s strategy is based not only on the OpenStack initiative but on its own multivendor cloud services management software, an approach still partially existing in Microsoft’s current strategy. So HP’s strategy might be considered a more complete one, especially by people who were heavily influenced by HP’s very effective communications.
My description of the Microsoft cloud computing strategy (H1’FY04) is “half-baked” in true double sense: “half empty” meaning that the most essential elements are still missing, or “half full” meaning the opposite. IMHO everything depends on current reader’s perceptions. For a “softie” (whether an inside person, or an outside one) it will be “half full”, while for others it will “half empty”. So for the first group the “half-bakedness” should carry a positive meaning, while for the second group a negative one. There is no judge to decide between these two opinions. My point of view is a neutral one, meaning that important elements have already been introduced, but other, equally important elements are still missing.
1. The Microsoft way so far (pre-FY15)
Cloud OS Network: 5 important things to know [Microsoft in Government Blog, Feb 5, 2014] by Dan Mannion, Director, Public Sector Cloud Strategy
Microsoft recently announced the Microsoft Cloud OS Network, a new program that will help governments tackle the challenges of transitioning to the national cloud. In my travels since the announcement, I’ve heard a lot of questions from leaders about the Cloud OS Network and why it should matter to them. Here are the five most common questions with my answers.
1. What is the Cloud OS Network?
It’s a worldwide consortium of 25 cloud service providers that have standardized on the Microsoft Cloud Platform. Together, these providers cover more than 90 markets, serving more than 3 million customers and operating 2.4 million servers in more than 425 datacenters. As the world’s leading Microsoft cloud providers, they’re the first out of the gate with the latest technologies. When you work with one of them, you get a public cloud based in Microsoft Azure, one of the world’s largest platforms—and a Windows Server–based private cloud, the world’s most innovative platform.
2. What does the Cloud OS Network mean by “hybrid cloud”?
Think of the hybrid cloud as having three pillars: First there was the private cloud, based in your own datacenter; next came the public cloud enabled by Microsoft Azure and others; and now there’s the service provider cloud, accessible through the Cloud OS Network. By taking advantage of all three pillars, you get a consistent, connected “hybrid” cloud in which you can manage your infrastructure and applications freely, even moving them between clouds.
3. How will the Cloud OS Network handle my security concerns?
Of our inaugural Cloud OS Network partners, six are designing national clouds today—and government specialists from more countries will be signing up. These providers address unique government data security, privacy, and sovereignty concerns by developing solutions that can be certified to specific in-country requirements. And with local datacenters, their solutions will help you keep your data within your own borders.
These providers offer specialized government solutions now:
Capita IT Services (U.K.)
Outsourcery (U.K.)
Revera (New Zealand)
SingTel (Singapore)
Tieto (Finland/Norway/Sweden)
VTC Digilink (Vietnam)
For an up-to-date list, keep an eye on the Cloud OS Network website.
4. Why this group of service providers?
Many members of the Cloud OS Network have worked with Microsoft cloud services for a decade or more. Not only do they have the in-house skills and experience to deliver the most efficient, scalable, and secure cloud solutions to governments, but they’re also backed by Microsoft’s cloud expertise. Since 1997 when we launched the original Hotmail service, we’ve delivered more than 200 cloud services to billions of people worldwide. Taken together, that’s a level of experience that’s hard to beat.
5. How does Microsoft ensure the quality of these providers’ solutions?
Microsoft gives its Cloud OS Network partners implementation support that other providers don’t get. Only these partners have access to Microsoft intellectual property and solution architects to guide them in designing and deploying the most efficient, scalable clouds in their countries. By working with these select service providers, your government will have the direct support of Microsoft as you get your cloud up and running.
For more answers: Watch the program video to hear straight from the service providers. Or, contact a Cloud OS Network service provider in your country. If there isn’t one, take advantage of a partner in a neighboring country or contact Microsoft to nominate a local service provider to be part of the network. You can also tweet me a question @dmannion, and I’ll respond. Any way you do it, it’s vital to your cloud rollout’s success that you check out this great new program.
“Watch the program video”: The Cloud OS Network of Leading Cloud Service Providers [MSCloudOS YouTube channel, Dec 12, 2013]
Note that in that Cloud OS Network announcement [Dec 12, 2013] video only 6 companies—Outsourcery PLC, TeleComputing, T-Systems, Tieto, SingTel, and OVH.com—are represented out of those 25 announced 2 months ago. If you check the Cloud OS Network website indicated in the Feb 5, 2014 post for government customers you will find only a single company, Tieto with a sufficiently developed offering strategy:
Tieto – Cloud OS Network [TietoCorporation YouTube channel, Feb 3, 2014]
Note that on the Cloud OS Network website Tieto is described as:
Tieto is the largest Nordic IT services company providing full life-cycle services and product development for private and public sectors. Tieto is committed to develop enterprises and society through IT.
Tieto is a member of the Microsoft Cloud OS Network.
As a member of Cloud OS Network our customers will benefit on several levels. Tieto’s set of cloud transformation services includes unique data security and control capabilities as well as in-country data centres.
Datacenter without Boundaries – Tieto offers a true and complete hybrid cloud solution. Tieto can support our customers whether they have a dedicated environment, a hosted cloud solution with Tieto Productivity Cloud, or Microsoft’s public cloud (Windows Azure and Microsoft Office 365) or a hybrid solution combining them. Tieto Productivity Cloud, based on the Microsoft Cloud Platform, enables full service delivery over different cloud scenarios and smooth transitions between them.
Cloud Innovation Everywhere – Tieto Productivity Cloud is built on the R2 versions of Windows Server, System Center and the Windows Azure Pack, providing best-in-class cloud platform software supporting our customers’ IT infrastructure transformations. We help them make their businesses more efficient and build new businesses through standardization, virtualization, automation, and innovative new offerings. We help our customers move into the cloud step by step, in a pace that is suitable for them, and deliver the hybrid solution of legacy IT, private cloud and public cloud solution, that is suitable for their specific needs.
Productivity, CRM, Big data, BI, Office – all the enterprise Microsoft solutions you know and are familiar with, delivered from the most advanced, flexible and secure cloud solution available. Delivered the way you need it – private, hybrid and/or Microsoft cloud.
The tools you know – delivered the way you need.
Tieto Productivity Cloud is built in collaboration with Microsoft, and as a partner in the Microsoft Cloud OS Network, we can deliver the most advanced technology through our own cloud ecosystem integrated with your legacy systems.
As the largest Microsoft partner in the Nordics, together with deep industry knowledge, we support customers moving to the cloud with the latest Microsoft solutions.
Cost efficient
• Capex free
• Increased productivity
• Shared platform
Flexible
• Scaling up and down based
on business needs
• Fast automated deployments
Secure
• Latest technology used
to ensure secure data
• Private data center
Future proof with hybrid cloud
• Grows with hybrid clouds
• Controlled evergreen in private cloud
Get the best from the cloud!
Tieto can provide full services regardless the delivery model you need: On premise, Tieto’s Private Cloud (TPC) or a public cloud solution with Office 365 or Azure or a Hybrid solution fitted to your needs. Tieto supports all scenarios! You can select what ever suits your organization the best.
Example Scenario of a Hybrid Cloud Solution in Tieto Productivity Cloud.
Read more here
– some of the links go to other parts of Tieto’s services structure.
2. Microsoft Cloud OS vision (H1’FY14)
The topmost strategic intent defining the Cloud OS vision of Microsoft was detailed in my earlier post titled “Cloud first” from Microsoft is ready to change enterprise computing in all of its facets [‘Experiencing the Cloud’, June 4, 2013]
… represented by these alternative/partial titles explained later on in this composite post:
OR Choosing the Cloud Roadmap That’s Right for Your Business [MSCloudOS YouTube channel, June 3, 2013]
OR Microsoft transformation to a “cloud-first” (as a design principle to) business as described by Satya Nadella’s (*) Leading the Enterprise Cloud Era [The Official Microsoft Blog, June 3, 2013] post
OR Faster development, global scale, unmatched economics… Windows Azure delivers [Windows Azure MSDN blog, June 3, 2012] which is best summarized by Scott Guthrie (*) as the following enhancements to Windows Azure
OR as described by Brian Harry (*) in Visual Studio 2013 [Brian Harry’s MSDN blog, June 3, 2013]
OR as described by Brad Anderson (*) in TechEd 2013: After Today, Cloud Computing is No Longer a Spectator Sport [TechNet Blogs, June 3, 2013]
OR as described by Quentin Clark (*) in SQL Server 2014: Unlocking Real-Time Insights [TechNet Blogs, June 3, 2013]
OR as described by Antoine Leblond (*) in Continuing the Windows 8 vision with Windows 8.1 [Blogging Windows, May 30, 2013], and continued by Modern Business in Mind: Windows 8.1 at TechEd 2013[June 3, 2013] from Erwin Visser (*) describing some of the features that businesses can look forward to in Windows 8.1
OR putting all this together: Microsoft unveils what’s next for enterprise IT [press release, June 3, 2013]
Note that the necessity to include such a plethora of alternative/partial titles is proving by itself how much Microsoft’s H1’FY14 cloud computing strategy was half-baked.
Then the H1FY14 expression of the vision came out in the form of
Experience Microsoft Cloud OS vision [Microsoft page, Sept 15, 2013]
It’s a new day in IT. There are more apps, more devices, and now, more data than ever — all driven by the rise of cloud computing and the use of cloud services. With these technologies playing an ever present role in businesses, how can IT drive more efficiency and deliver new forms of value? Microsoft’s answer is the Cloud OS.
Big data, the cloud, and bring your own device are converging technology trends that represent real opportunities for IT to deliver more efficiencies and new value. By responding to these opportunities, IT can reduce the cost and complexity of running datacenters at scale, draw insights from any data, support employees wherever they work across any device, and create new business apps or transform existing ones.
Microsoft’s approach allows IT to get all the benefits of scale, speed, and agility while still protecting existing investments. This means IT can now rapidly build and deploy apps, flexibly manage IT services, and support real-time analytics across all forms of data.
Why Cloud OS? [Hybrid cloud, public cloud, and private cloud which are representing the overall infrastructure vision]
![]()
![]()
![]()
[pages you will reach when clicking on the above tiles, note the names of pages which are representing the particular and proper visions for the infrastructure, while the above tile names are representing the particular strategic intents:]
[Virtualization of the datacenter]
[Business intelligence and analytics from all data sources]
[Unified Device Management, Security and Compliance]
[Modern Business Applications using Cloud Services]
Aston Martin. Driving strategy and innovation with the power of the Microsoft Cloud OS vision
Behind every luxury sports car produced by Aston Martin is a sophisticated IT infrastructure. The goal of the Aston Martin IT team is to optimize that infrastructure so it performs as efficiently as the production line it supports. This video describes how Aston Martin has used cloud and hybrid-based solutions to deliver innovation and strategy to the business.
Read the case study [Microsoft Case Study: Windows Server 2012 – Aston Martin]
Related videos on the 4 subpages indicated by the tiles on the above page:
[Virtualization of the datacenter > Transform the datacenter]
[Business intelligence and analytics from all data sources > Unlock insights on any data]
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you might click here as well
Why Microsoft
There are plenty of vendors who claim to meet your big data needs, but their solutions are not usually designed to handle today’s new data sources or built to take full advantage of the cloud. Some try to sell you on complex, expensive hardware solutions that are difficult to use while others provide limited data visualization solutions that address only one issue at a time. See how Microsoft offers a complete, flexible data platform that helps everyone at businesses like yours, from the front office to the server room, unlock insights from any data, big and small, no matter where it resides.
[Unified Device Management, Security and Compliance > Empower people-centric IT]
[Modern Business Applications using Cloud Services > Enable modern business applications]
Then the latest introductory videos for the above 4 vision aspects:
- Transform the Datacenter [MSCloudOS YouTube channel, Oct 30, 2013]
- Unlock Insights on Any Data [MSCloudOS YouTube channel, Nov 1, 2013]
- Empowering People-centric IT [MSCloudOS YouTube channel, Oct 30, 2013]
- Enable Modern Business Applications [MSCloudOS YouTube channel, Nov 1, 2013]
3. Microsoft Cloud OS delivery and ecosystem rollout (H1’FY14)
3. 1 Windows Server 2012 R2
Key Features In Windows Server 2012 R2 Explained [gizmodoAU YouTube channel, June 4, 2013] that was when the preview of it was released at TechEd North America 2013
Then all the essential details, especially that product’s relationship to the delivery of the whole Microsoft Cloud OS vision [12:10]: Introduction to Windows Server 2012 R2 [MSCloudOS YouTube channel, Sept 4, 2013] at TechEd EMEA 2013 in Barcelona
Announcing the General Availability of Windows Server 2012 R2: The Heart of Cloud OS[Windows Server Blog, Oct 18, 2013]
For years now, Microsoft has been building and operating some of the largest cloud applications in the world. The expertise culled from these experiences along with our established history of delivering market-leading enterprise operating systems, platforms, and applications has led us to develop a new approach for the modern era: the Microsoft Cloud OS.
Delivered as an enterprise-class, the simple and cost-effective server and cloud platform Windows Server 2012 R2 delivers significant value around seven key capabilities:
- Server virtualization.
- Storage.
- Networking.
- Server management and automation.
- Web and application platform.
- Access and information protection.
- Virtual Desktop Infrastructure.
To compete in the global economy and keep up with the pace of innovation, IT organizations must improve their agility, their efficiency, and their ability to better manage costs while enabling their business and end users to stay continuously productive.
Then I will recommend Windows Server 2012 R2 Private Cloud Virtualization and Storage Poster and Mini-Posters [Microsoft Download Center, Jan 23, 2014]
Windows Server 2012 R2 Private Cloud Virtualization and Storage Poster (whole poster)
Mini-posters
- Virtual Hard Disk and Cluster Shared Volumes Mini Poster
- Virtual Hard Disk Sharing Mini Poster
- Understanding Storage Architecture Mini Poster
- Storage Spaces and Deduplication Mini Poster
- Scale-Out and SMB Mini Poster
- Hyper-V and Failover Clustering Mini Poster
These posters provide a visual reference for understanding key private cloud storage and virtualization technologies in Windows Server 2012 R2. They focus on understanding storage architecture, virtual hard disks, cluster shared volumes, scale-out file servers, storage spaces, data deduplication, Hyper-V, Failover Clustering, and virtual hard disk sharing.
as well as Windows Server 2012 R2 Products and Editions Comparison [Microsoft Download Center, Feb 7, 2014]
This chart illustrates the differences among the various Windows Server 2012 R2 products and editions, including the various editions of Windows Server, Microsoft Hyper-V Server, Storage Server, and MultiPoint Server. The chart includes information about locks and limits (such as the maximum number of connections of various kinds, domain-joining capability, and CPU and RAM limits), which server roles are supported, and which server features are available.
Finally Windows Server 2012 R2 [Microsoft product site, Oct 17, 2013]
Windows Server 2012 R2 provides enterprise-class datacenter and hybrid cloud solutions that are simple to deploy, cost-effective, application-focused, and user-centric.
Greater flexibility and agility with Windows Server 2012 R2
At the heart of the Microsoft Cloud OS vision, Windows Server 2012 R2 brings Microsoft’s experience delivering global-scale cloud services into your infrastructure with new features and enhancements in virtualization, management, storage, networking, virtual desktop infrastructure, access and information protection, the web and application platform, and more.
- Start your evaluation
- Read the Windows Server 2012 R2 Datasheet
- Read the Windows Server 2012 R2 White Paper
- Learn about Windows Server 2012 R2
Telco giant uses hybrid-cloud strategy to trim IT costs by 15%, gain agility
Telefónica is using a hybrid private-public cloud strategy based on Microsoft software to reduce IT costs by 15%, ramp up business agility, and increase data center flexibility and reliability.
Limo firm virtualizes biggest workloads while improving availability, reducing costs
By using Windows Server 2012, Microsoft System Center 2012 Service Pack 1, and Microsoft SQL Server 2012, EmpireCLS virtualized its dispatch and reservation system and slashed disaster recovery time from three minutes to three seconds.
Benefits
With Windows Server 2012 R2 you can scale to run your most important workloads with robust recovery options. You’ll achieve value quickly with a wide range of cost-effective, high-performance storage options and simplified delivery of multi-tenant IT services. You can build, deploy, operate, and monitor applications on-premises and in the cloud. Empower users with secure access to corporate resources on the devices they choose.
Enterprise-class
Improve performance and scale capacity more efficiently to run your largest workloads while enabling robust recovery options to protect against outages.
Simple and cost-effective
Deliver multi-tenant-aware storage and networking multi-tenancy capabilities for storage and networking on low-cost, industry-standard hardware.
Application focused
With enhanced support for open frameworks, you can build, deploy, and scale applications and websites with more flexibility by unlocking application portability between on-premises environments and public and service provider clouds.
User-centric
Deploy a virtual desktop infrastructure and lower storage costs significantly using a broad range of storage options and VHD deduplication
Capabilities
- Server virtualization
- Storage
- Networking
- Server management and automation
- Web and application platform
- Access and information protection
- Virtual desktop infrastructure
Server virtualization
Take advantage of the cost savings of virtualization, and maximize server hardware investments by consolidating your servers as virtual machines on a single physical host. Hyper-V runs multiple operating systems including Windows, Linux, and others, in parallel, on a single server. Windows Server 2012 R2 extends Hyper-V’s capabilities with additional features and industry-leading scalability for host processors and memory.
Storage
Whatever your storage platform, the data it holds is the bedrock of your business. Windows Server 2012 R2 helps you optimize your existing storage investments, such as SANs. It also lets you build scalable, high-performance, highly available storage solutions using industry-standard hardware and Windows Server 2012 R2. Windows Server 2012 R2 helps ensure your storage remains continuously available, so your services can be, continuously available too.
Networking
You can manage an entire network as a single server, so you get the reliability and scalability of multiple servers at a lower cost. Automatic rerouting around storage, server, and network failures keeps file services online with minimal noticeable downtime. Together with System Center 2012 R2, Windows Server 2012 R2 can provide an end-to-end software defined networking solution across public, private, and hybrid cloud implementations.
Server management and automation
Following a standards-based management approach, the Windows Management Framework provides a common platform for automation and integration to help you automate your routine tasks with tools like Windows PowerShell. Other improvements help simplify deployment, ensure that the components of your datacenters have the correct configuration, and enable you to take action to manage across multiple servers through a single relevant dashboard in Server Manager.
Web and application platform
Windows Server 2012 R2 builds on the tradition of the Windows Server family as a proven application platform, with thousands of applications already built and deployed and a community of millions of knowledgeable and skilled developers already in place. You can build and deploy applications either on-premises or in the cloud—or both at once, with hybrid solutions that work in both environments.
Access and information protection
With Microsoft’s Access and Information Protection solutions, you can manage a single identity for each user, across both on-premises and cloud-based (SaaS) applications. You define a user’s level of access to information and applications each user has to information and applications based on who they are, what they are accessing, and from which device—, even applying multi-factor authentication. You can provide secure remote access to your mobile workers using the Windows Server Remote Access (RRAS) capabilities of DirectAccess and VPN (including automatic VPN connections) and enable your users to sync their work files from a corporate server to their devices. Also, you can manage mobile devices to remove corporate data and applications when a device is lost, stolen, or retired from use.
Virtual desktop infrastructure
With Windows Server 2012 R2, it’s even easier to deploy and deliver virtual resources across devices. VDI technologies offer easy access to a rich, full-fidelity Windows environment running in the datacenter, from virtually any device. Through Hyper-V and Remote Desktop Services, Microsoft offers three flexible VDI deployment options in a single solution: Pooled Desktops, Personal Desktops, and Remote Desktop Sessions.
3.2 System Center 2012 R2
Introduction to System Center 2012 R2 [Channel 9 via EPC Group.net YouTube channel, on Channel 9: June 3, 2013; on this YouTube: June 12, 2013 ] that was when the preview of it was released at TechEd North America 2013
Announcing the General Availability of System Center 2012 R2: Management Delivered [The System Center Team Blog, Oct 18, 2013]
he Cloud OS vision combines Microsoft knowledge and experiences with today’s trends and technology innovations to deliver a modern platform of products and services that helps organizations transform their current server environment into a highly elastic, scalable, and reliable cloud infrastructure. Utilizing the software that powers the Cloud OS vision, organizations can quickly and flexibly build and manage modern applications across platforms, locations, and devices, unlock insights from volumes of existing and new data, and support end-user productivity wherever and on whatever device they choose. At the heart of Cloud OS is Windows Server 2012 R2 and System Center 2012 R2.
Today, we are pleased to announce the general availability of System Center 2012 R2 and Windows Server 2012 R2.
System Center 2012 R2 effectively manages the scale and performance that Windows Server 2012 R2 offers. Building on System Center 2012, this release enables at-scale management of major Windows Server 2012 R2 capabilities, including running VM snapshots, dynamic VHDX resize, and Storage Spaces.
System Center 2012 R2 also extends software-defined networking in Windows Server 2012 R2 with provisioning and management support for a multitenant VPN gateway to enable seamless extension of datacenter capacity. System Center 2012 R2 will continue to help you provision and manage a flexible hybrid IT environment that adapts dynamically to changing business needs, including migrating workloads to Windows Azure Virtual Machines and managing them consistently.
We’re very proud of the releases of Windows 8.1 and Window 8.1 RT, and the enhancements they bring. System Center 2012 R2 Configuration Manager and Windows Intune fully support these new versions of Windows, and Windows Server 2012 R2 helps enable greater mobility and access through features including Workplace Join and Work Folders.
What to do next?
If you haven’t begun evaluating System Center 2012 R2, Windows Server 2012 R2, and Windows Intune, it’s a great time to start.
- Download an evaluation of System Center 2012 R2 Configuration Manager
- Download an evaluation of Windows Server 2012 R2
- Sign up for a free trial of Windows Intune
Let us know what you think – stay engaged in the communities, and share your success stories. We look forward to hearing from you!
Unified management for Cloud OS with System Center 2012 R2 [Microsoft product site, Oct 17, 2013]
System Center 2012 R2
System Center 2012 R2 delivers unified management across on-premises, service provider, and Windows Azure environments, in a manner that’s simple, cost-effective, application focused, and enterprise-class.
System Center 2012 R2 delivers unified management across on-premises, service provider, and Windows Azure environments, thereby enabling the Microsoft Cloud OS. System Center 2012 R2 offers exciting new features and enhancements across [ 02 | ] infrastructure provisioning, [ 03 | ]infrastructure monitoring, [ 04 | ] application performance monitoring, [ 05 | ] automation and self-service, and [ 06 | ] IT service management.
- Start your evaluation today
- Read the System Center 2012 R2 Datasheet
- Read the System Center 2012 R2 White Paper
- See how System Center 2012 R2 Configuration Manager and Windows Intune helps manage users and their devices
Medical center gains cost-effective disaster recovery, IT cost savings with upgrade
DHMC used the Windows Server 2012 R2 operating system and Microsoft System Center 2012 R2 to create a disaster recovery solution and further streamline data center management.
What’s new in System Center 2012 R2
This Microsoft Virtual Academy module introduces the Cloud OS and provides an overview of System Center, including an introduction to what is new with System Center 2012 R2.
Watch the videos of the Jump Start [ 03 | Windows Azure Pack related also]
Benefits
System Center enables the Microsoft Cloud OS by delivering unified management across on-premises, service provider, and Windows Azure environments.
Application focused
System Center enables easy workload portability between Windows Server and Windows Azure. It helps you deliver predictable line-of-business application SLAs by providing deep insight and diagnostics for your .NET and Java applications. Global Service Monitor and System Center Advisor deliver application health and performance insights from Windows Azure. System Center helps you provision your apps faster and repeatably using service templates. Your application developers and operations staff can help you take applications to market faster through built-in System Center-Visual Studio dev-ops integration. Finally, System Center provides your application owners with a unified, self-service view across clouds.
Enterprise-class
System Center 2012 R2 delivers best-in-class management for Windows Server environments that your critical business applications run on. It provides extensive built-in knowledge to help you optimize performance and availability for first-party Microsoft workloads like Exchange, SQL, and SharePoint. System Center helps you bridge physical and virtual networks, thereby enabling flexible workload mobility in hybrid environments. It can help you optimize your investments in SAN storage. System Center also provides robust heterogeneous datacenter management, including multiple hypervisors and Linux support. Finally, System Center enables unified monitoring for your on-premises and Windows Azure infrastructure, helping you to extend your existing investments and skill-sets.
Simple and cost-effective
To make it easier to deploy, we deliver service templates and runbooks for System Center components. You can easily integrate System Center capabilities with your existing management tools through the built-in web-service interfaces and Integration Packs. System Center can help you optimize storage cost-performance for your business-critical workloads by effectively managing Windows Server file-based storage and Storage Spaces. It also provides extensible automation and integration, thereby helping you to operate your infrastructure in a cost-effective and predictable manner.
Capabilities
- Infrastructure provisioning
- Infrastructure monitoring
- Automation and self-service
- Application performance monitoring
- IT service management
Infrastructure provisioning
System Center helps you manage virtual and cloud environments with full support for Windows Server capabilities, including industry-leading Hyper-V scale and performance, plus support for VMware vSphere and Citrix XenServer. It also delivers robust support for Linux-based environments, with full support for Dynamic Memory. System Center allows VM connectivity to fibre channel-based SAN so you can virtualize the most demanding workloads and connect them to your highest-tier storage platforms. To drive down storage costs for your business-critical workloads, it enables bare metal provisioning and cluster creation of scale-out file server clusters. System Center enables virtual networking for multitenant environments along with automated provisioning of edge gateways that bridge physical and virtual networks. System Center delivers reliable and cost-effective automation to help you drive operational efficiency. You can also migrate on-premises workloads to Windows Azure through the familiar System Center experience. The Configuration Manager component helps you automate physical server deployments, software inventory, and in-guest updates.
Infrastructure monitoring
System Center provides best-of-breed Windows Server monitoring and robust cross-platform monitoring support (including RHEL/SUSE Linux, Oracle Solaris, HP-UX, and IBM AIX). You can assure physical, virtual, and cloud infrastructure health with the familiar Operations Manager console. Built-in network topology discovery allows you to monitor the health of your network devices. The connector between VMM and Operations Manager components enables granular monitoring of your private cloud infrastructure resources. The System Center Management Pack for Windows Azure allows granular monitoring of Windows Azure resources. You can monitor your VMware infrastructure with the VEEAM Management Pack. And you can ensure reliable workload configurations using the System Center Advisor connector for Operations Manager.
Automation and self-service
Use service templates for faster and repeatable application and workload provisioning—for example, to define and deploy a SharePoint farm for use by application owners. With the Windows Azure Pack, you can deploy scalable, multi-VM infrastructure services such as SQL clusters for use by application owners. Work with application owners to define the policies that govern the underlying infrastructure services, empowering them while retaining control. To ensure hybrid IT consistency between on-premises and Windows Azure environments, System Center provides unified views (through the App Controller component) and supports common deployment artifacts such as VHDs for Windows Server and Linux. Finally, System Center enables dynamic capacity expansion to support application needs through robust automation workflows (based on PowerShell and the Orchestrator component) and Integration Packs (including Integration Packs for Windows Azure and SharePoint).
Application performance monitoring
System Center assures LOB application SLAs by providing deep application insight for .NET and Java applications, including line-of-code level traceability to pinpoint and resolve issues that impact application health. Through integration with System Center Alliance partner BlueStripe, System Center can enable transaction monitoring. Achieve a rapid application lifecycle by delivering dev-ops capabilities that span people, process, and systems. Deep Visual Studio-System Center integration makes it possible for developers to work productively with their operations counterparts in a cloud-optimized release cadence. System Center Global Service Monitor gives you outside-in monitoring for web applications through Windows Azure-based global points of presence for a 360-degree view of application health.
IT service management
System Center offers easy publishing and consumption of IT services by enabling self-service requests for private cloud capacity through a Service Catalog and Cloud Service Process Pack. You get deep integration of people, process and knowledge with a CMDB as well as pre-defined industry-standard workflows for core datacenter processes. You can even measure and increase efficiencies of your operation through granular resource metering for chargeback combined with a data warehouse for SLA tracking and reporting.
3.3 Windows Azure Pack
What’s In Azure Pack For Windows Server? [gizmodoAU YouTube channel, June 4, 2013] that was when the preview of it was released at TechEd North America 2013
Windows Azure: Announcing Support for Windows Server 2012 R2 + Some Nice Price Cuts [ScottGu’s Blog, Oct 18, 2013]
Today we released some great updates to Windows Azure:
- Virtual Machines: Support for Windows Server 2012 R2
- Cloud Services: Support for Windows Server 2012 R2 and .NET 4.5.1
- Windows Azure Pack: Use Windows Azure features on-premises using Windows Server 2012 R2
- Price Cuts: Up to 22% Price Reduction on Memory-Intensive Instances
Below are more details about each of the improvements:
Virtual Machines: Support for Windows Server 2012 R2
This morning we announced the release of Windows Server 2012 R2 – which is a fantastic update to Windows Server and includes a ton of great enhancements.
This morning we are also excited to announce that the general availability image of Windows Server 2012 R2 is now supported on Windows Azure. Windows Azure is the first cloud provider to offer the final release of Windows Server 2012 R2, and it is incredibly easy to launch your own Windows Server 2012 R2 instance with it.
…Cloud Services: Support for using Windows Server 2012 R2 with Web and Worker Roles
Today’s Windows Azure release also allows you to now use Windows Server 2012 R2 and .NET 4.5.1 within Web and Worker Roles within Cloud Service based applications.
…Windows Azure Pack: Use Windows Azure features on Windows Server 2012 R2
Today we also made generally available the Windows Azure Pack, which is a free download that enables you to run Windows Azure Technology within your own datacenter, an on-premises private cloud environment, or with one of our service provider/hosting partners who run Windows Server.
Windows Azure Pack enables you to use a management portal that has the exact same UI as the Windows Azure Management Portal, and within which you can create and manage Virtual Machines, Web Sites, and Service Bus – all of which can run on Windows Server and System Center.
The services provided with the Windows Azure Pack are consistent with the services offered within our Windows Azure public cloud offering. This consistency enables organizations and developers to build applications and solutions that can run in any hosting environment – and which use the same development and management approach. The end result is an offering with incredible flexibility.
Price Cuts: Up to 22% Reduction on Memory Intensive Instances
Today we are also reducing prices by up to 22% on our memory-intensive VM instances (specifically our A5, A6, and A7 instances). These price reductions apply to both Windows and Linux VM instances, as well as for Cloud Service based applications:
Deliver Your Cloud like A Hoster? Yes Please, with Windows Azure Pack For Windows Server 2012 [“TechNet Deutschland in Kooperation mit ESCde” YouTube channel, Nov 23, 2013]
Azure Pack, Private Cloud, Windows Server [Microsoft product site, Oct 17, 2013]
Windows Azure Pack
The Windows Azure Pack delivers Windows Azure technologies for you to run inside your datacenter. Offer rich, self-service, multi-tenant services and experiences that are consistent with Microsoft’s public cloud offering.
Windows Azure-consistent experiences and services in your datacenter
The Windows Azure Pack is a collection of Windows Azure technologies available to Microsoft customers at no additional cost. Once installed in your datacenter, the Windows Azure Pack integrates with System Center and Windows Server to help provide a self-service portal for managing services such as websites, Virtual Machines, and Service Bus; a portal for administrators to manage resource clouds; scalable web hosting; and more.
Benefits
Self-service IT from your datacenter
Deliver IT services through a rich self-service portal to help enable hybrid cloud scenarios across private, public, and hosted clouds.
Web PAAS – Platform-as-a-Service
Create high-density, scalable web application hosting services that are simpler to deploy and administer.
IAAS – Infrastructure-as-a-Service
Create Infrastructure as a Service offerings for Windows Server and Linux VMs, integrated with software defined networking capabilities for straightforward migration and deployment.
Database as a service
Create cloud-based database offerings that are easily provisioned and administered.
Developer friendly
Build and deploy applications using many popular development frameworks, platforms, and tools including source control repositories.
Capabilities
The Windows Azure Pack is a collection of Windows Azure technologies available to Microsoft customers at no additional cost. Once installed in your datacenter, the Windows Azure Pack integrates with System Center and Windows Server to help provide the following capabilities:
Management portal for tenants
A Windows Azure-consistent, customizable self-service portal experience for provisioning, monitoring and management of services such as Web Sites, Virtual Machines, and Service Bus.
Management portal for administrators
A portal for administrators to configure and manage resource clouds, user accounts, tenant offers, quotas, and pricing.
Service management API
The foundation for the capabilities in the management portal, the service management API is an OData REST API that helps enable a range of integration scenarios including custom portals and billing systems.
Web Sites
Consistent with Windows Azure Web Sites, this service helps provide a high-density, scalable shared web hosting platform for ASP.NET, PHP, and Node.js web applications. It includes a customizable web application gallery of popular open source web applications and integration with source control systems for custom-developed websites and applications.
Virtual Machines
Consistent with Windows Azure Virtual Machines, this service helps provide Infrastructure-as-a-Service (IaaS) capabilities for Windows and Linux virtual machines (VMs). It includes a VM template gallery, scaling options, and virtual networking capabilities.
Service Bus
Consistent with Windows Azure Service Bus, this service helps provide reliable messaging services between distributed applications. It includes queued and topic-based publish/subscribe capabilities.
Automation and extensibility
The Windows Azure Pack also includes capabilities for automating and integrating additional custom services into the services framework, including a runbook editor and execution environment.
Windows Azure Pack Webinar [Cloud OS Community (UK) YouTube channel, Jan 13, 2014]
3.4 SQL Server 2014 (CTP1, CTP2)
What’s new in SQL Server 2014? [gizmodoAU YouTube channel, June 5, 2013] that was when the preview Beta (CTP1) of it was released at TechEd North America 2013
Is Microsoft Getting Too Far Ahead of Its Customers? [SQLServerProMag YouTube channel, June 24, 2013]
What’s new in SQL Server 2014 – feature drilldown [SQL Server 2014 – Features Drilldown] [Channel 9 via EPC Group.net YouTube channel, on Channel 9: Sept 10, 2013; on this YouTube: Sept 17, 2013 ]
SQL Server 2014 CTP 2 Now Available [SQL Server Team Blog, Oct 17, 2013]
Microsoft SQL Server 2014 CTP2 was announced by Quentin Clark during the Microsoft SQL PASS 2013 keynote. This second public CTP is essentially feature complete and enables you to try and test all of the capabilities of the full SQL Server 2014 release. Below you will find an overview of SQL Server 2014 as well as key new capabilities added in CTP2:
SQL Server 2014 helps organizations by delivering:
- Mission Critical Performance across all database workloads with In-Memory for online transaction processing (OLTP), data warehousing and business intelligence built-in as well as greater scale and availability
- Platform for Hybrid Cloud enabling organizations to more easily build, deploy and manage database solutions that span on-premises and cloud
- Faster Insights from Any Data with a complete BI solution using familiar tools like Excel
Thank you to those that have already downloaded SQL Server 2014 CTP1 and started seeing first hand the performance gains that in-memory capabilities deliver along with better high availability with AlwaysOn enhancements. CTP2 introduces additional mission critical capabilities with further enhancements to the in-memory technologies along with new hybrid cloud capabilities.
What’s new in SQL Server 2014 CTP2?
New Mission Critical Capabilities and Enhancements
- Enhanced In-Memory OLTP, including new tools which will help you identify and migrate the tables and stored procedures will benefit most from In-Memory OLTP, as well as greater T-SQL compatibility and new indexes which enables more customers to take advantage of our solution.
- High Availability for In-Memory OLTP Databases: AlwaysOn Availability Groups are supported for In-Memory OLTP, giving you in-memory performance gains with high availability. IO Resource Governance, enabling customers to more effectively manage IO across multiple databases and/or classes of databases to provide more predictable IO for your most critical workloads. Customers today can already manage CPU and memory.
- Improved resiliency with Windows Server 2012 R2 by taking advantage of Cluster Shared Volumes (CSVs). CSV’s provide improved fault detection and recovery in the case of downtime.
- Delayed Durability, providing the option for increased transaction throughput and lower latency for OLTP applications where performance and latency needs outweigh the need for 100% durability.
New Hybrid Cloud Capabilities and Enhancements
By enabling the above in-memory performance capabilities for your SQL Server instances running in Windows Azure Virtual Machines, you will see significant transaction and query performance gains. In addition there are new capabilities listed below that will allow you to unlock new hybrid scenarios for SQL Server.
- Managed Backup to Windows Azure, enabling you to backup on-premises SQL Server databases to Windows Azure storage directly in SSMS. Managed Backup also optimizes backup policy based on usage, an advantage over the manual Backup to Windows Azure.
- Encrypted Backup, offering customer the ability to encrypt both on-premises backup and backups to Windows Azure for enhance security.
- Enhanced disaster recovery to Windows Azure with simplified UI, enabling customers to more easily add Windows Azure Virtual Machines as AlwaysOn secondaries in SQL Server Management Studio for greater cost-effective data protection and disaster recovery solution. Customers may also use the secondaries in Windows Azure for to scale and offload reporting and backups.
- SQL Server Data Files in Windows Azure – New capability to store large databases (>16TB) in Windows Azure and the ability to stream the database as a backend for SQL Server applications running on-premises or in the cloud.
Learn more and download SQL Server 2014 CTP2
SQL Server 2014 helps address key business challenges of ever growing data volumes, the need to transact and process data faster, the scalability and efficiency of cloud computing and an ever growing hunger for business insights. With SQL Server 2014 you can now unlock real-time insights with mission critical and cloud performance and take advantage of one of the most comprehensive BI solutions in the marketplace today.
Many customers are already realizing the significant benefits of the new in-memory technologies in SQL Server 2014 including: Edgenet, Bwin, SBI Liquidity, TPP and Ferranti. Stay tuned for an upcoming blog highlighting the impact in-memory had to each of their businesses.
Learn more about SQL Server 2014 and download the datasheet and whitepapers here. Also if you would like to learn more about SQL Server In-Memory best practices, check out this SQL Server 2014 in-memory blog series compilation. There is also a SQL Server 2014 hybrid cloud scenarios blog compilation for learning best practices.
Also if you haven’t already download SQL Server 2014 CTP 2 and see how much faster your SQL Server applications run! The CTP2 image is also available on Windows Azure, so you can easily develop and test the new features of SQL Server 2014.
SQL Server Pro Editorial Jan 2014: The In-Memory Revolution [SQLServerProMag YouTube channel, Dec 3, 2013]
SQL Server 2014 [Microsoft product site, June 3 –> Oct 16, 2013]
SQL Server 2014 CTP2
Microsoft SQL Server 2014 brings to market new in-memory capabilities built into the core database and provides new cloud capabilities to simplify cloud adoption for your SQL databases and help you unlock new hybrid scenarios.
Microsoft SQL Server 2014 builds on the mission-critical capabilities delivered in the prior release by providing breakthrough performance, availability and manageability for your mission critical applications. SQL Server 2014 delivers new in-memory capabilities built into the core database for OLTP and data warehousing, which complement our existing in-memory data warehousing and BI capabilities for the most comprehensive in-memory database solution in the market.
SQL Server 2014 also provides new disaster recovery and backup solutions with Windows Azure, enabling customers to use their existing skills with the on-premises product offerings to take advantage of Microsoft’s global datacenters. In addition, SQL Server 2014 takes advantage of new Windows Server 2012 and Windows Server 2012 R2 capabilities to give you unparalleled scalability for your database application in a physical or virtual environment.
Edgenet Gain Real-Time Access to Retail Product Data with In-Memory Technology [MSCloudOS YouTube channel, June 3, 2013]
Next Steps
- See the announcement made at TechEd North America
- In-Memory OLTP White Paper
- SQL Server Platform for Hybrid Cloud TDM White Paper
- Download Backup to Windows Azure for all versions of SQL Server
- Sign up for Microsoft products and services alerts
Learn more about SQL Server 2014
3.5 Windows Intune
Putting the Easy in IT: Windows Intune Launches Today [Microsoft features story, March 23, 2011]
Microsoft today launched Windows Intune, a cloud-based solution that lets IT pros provide management and security of PCs, all with only a Web connection. Users can “try before they buy” with a 30-day trial subscription. Paid subscriptions include an upgrade to Windows 7.
When Microsoft PC management and security solutions go to the cloud, the result is Windows Intune – a new Microsoft product to help businesses manage, secure and update their fleet of PCs.
Windows Intune, which launches today at the Microsoft Management Summit (MMS) in Las Vegas, makes it possible for IT professionals to provide PC management and security services to their organization or client over the Internet – at a low monthly cost, said Rich Reynolds, general manager of Windows Commercial Marketing.
“If you have a PC and can connect it to the Internet, it can be managed and better protected with Windows Intune – and that’s a benefit for IT and for end users,” Reynolds said. “It’s a solution for customers of all sizes, especially those with a lightly managed or unmanaged PC environment.”
Subscriptions to Windows Intune are available now for purchase in 35 countries, or users can “try before they buy” with a free 30-day trial, he said. Paying Windows Intune customers also receive upgrade rights to Windows 7 Enterprise and future versions of Windows, ultimately giving PC users the best productivity experience with their Windows PC and helping IT lower support costs by standardizing on a single version of Windows. Subscribers also have the option of adding Microsoft Desktop Optimization Pack (MDOP) tools, which will include two new updates announced today: Microsoft BitLocker Administration and Monitoring, and Diagnostics and Recovery Toolset.
The inclusion of the Windows 7 IT features makes Intune “a very compelling package,” Reynolds said.
From a single console, the Windows Intune cloud service lets an IT manager see across all of the PCs they manage, including being able to manage updates on PCs, track what software and hardware users have installed, and provide remote assistance. It also includes endpoint protection based on Microsoft Forefront technologies.
Once IT employees sign up all the PCs in their environment, they can “drill down, and if needed, take action so that everybody’s up-to-date and highly secure” regardless of whether they’re connected to the corporate network or just the Internet, Reynolds said. “You can make sure everyone has the latest updates, or see if someone’s running out of disk space, or see what hardware exists,” Reynolds said. “It’s easy to use, and it’s all in one place – an IT professional could take a look at home on a Sunday morning or at a coffee shop or anywhere that they have access to the Internet.”
Windows Intune is not just for IT professionals – it also works well for companies that provide IT solutions such as San Jose-based InfinIT Consulting, said Jerod Powell, the company’s CEO and cofounder.
Powell said InfinIT Consulting hosts cloud services and provides IT consulting, including managing the IT of “some pretty large clients” using a beta version of Windows Intune.
Powell said his company is dedicated to Microsoft solutions, and “wholeheartedly jumped in and embraced Windows Intune.” His clients have found it to be a low-cost solution that keeps them up to date and allows them to upgrade their operating system to Windows 7.
“It’s easy to sell, and it augments our existing services well knowing that when Microsoft decides to take an initiative with a product line, they go all the way with it,” Powell said.
Powell said his company worked with Microsoft during the Windows Intune beta to provide feedback. Suggestions like those from InfinIT were valuable in shaping the final product, said Joseph Dadzie, Intune’s principal group program manager.
Dadzie and his team developed Windows Intune. When it was released for beta a year ago, the team was expecting 1,000 customers to participate. They got that many in just 36 hours. Due to high interest, an expanded beta program opened in July, and many more customers participated – some who used Windows Intune to manage up to 3,000 PCs.
“Beta was great,” Dadzie said. “We got a lot of valuable feedback and learning both from customers and from running the service itself.”
Dadzie said one of the team’s main challenges was to make the product powerful, but also easy to use. In the future, they look forward to evolving Windows Intune to meet the changing needs of the professional environment, including more employees wanting to work remotely, and working from a wider variety of devices.
“It’s not only the employees who want to work from home – the IT folks also want to work from anywhere, so having a service that is cloud-based is a powerful way to help them manage everything but also reduce their costs,” Dadzie said.
He encouraged potential customers to try a 30-day trial version of Windows Intune.
“Microsoft is all-in when it comes to the cloud, and this is just proof of it. We’ll continue to evolve the product to meet customer needs,” Dadzie said. “We want to make IT’s job
Delivering Unified Device Management with Windows Intune and System Center 2012 Configuration Manager SP1 [Windows Intune Blog, Jan 15, 2013]
This post is from Mike Schutz, General Manager
Windows Server and Management Product Marketing
Back in September, we announced our strategy around unified device management, and how the next releases of Windows Intune and System Center 2012 Configuration Manager will deliver on that vision. As part of today’s update to our Cloud OS vision, we’re pleased to announce that System Center 2012 Configuration Manager and Endpoint Protection Service Pack 1, as well as the latest Windows Intune service, are available today.
Together, these releases deliver a unified device management solution for the enterprise, built on a “People-centric” model, where the user is the focus, not the device. IT is able to provide users with access to the corporate resources (applications and data) they need on the devices they choose. Administrators are able to address the unique challenges created by Bring Your Own Device policies by being able to identify and manage endpoint devices, including Windows PCs (physical and virtual), tablets, smartphones, Macs, and embedded devices all through a unified administration console.
This blog post highlights new device management capabilities in Windows Intune and System Center 2012 Configuration Manager SP1. For information about new cloud and datacenter capabilities, please read the blog post located here.
Windows Intune addresses new challenges IT departments face when managing devices, including:
- Providing management and software distribution across a range of mobile devices and platforms, including Windows RT, Windows Phone 8, Android, and iOS
- Through integration with Configuration Manager 2012 SP1, IT administrators will be able to manage both corporate- and personally-owned devices with a single console, making it easier to identify and enforce compliance
- A self-service portal for selecting and installing company apps
With the latest release, the Windows Intune service is now expanded to 45 additional countries taking the total to 87 countries worldwide.
Configuration Manager 2012 SP1 contains several enhancements, including:
- Support for Windows 8 and Windows Server 2012, including delivery of Windows 8 applications, the ability to limit downloads on 3G and 4G network connections to prevent unwanted data charges, and support for Windows To Go
- Native management of Windows Embedded devices
- Support for PowerShell for administrative tasks
- Windows Azure-based Distribution Points
- Support for Mac OS X devices and Linux and Unix servers
Endpoint Protection 2012 SP1 contains enhancements, including:
- Ability to automatically deploy definition update three times per day
- Real-time administrative actions to update definitions, scan, and remediate issues quickly
- Client-side merge of antimalware policies
For more information and to sign up for a free 30-day trial subscription to Windows Intune, click here. SP1 can be downloaded by MSDN and TechNet subscribers as well as through the Volume Licensing Software Center.
From Michael Park and Mike Schutz: Cloud OS Announcement [Microsoft transcript, Jan 15, 2013]
Michael Park: System Center 2012 SP1 and the new Windows Intune cloud-based service that’s now available provide a unified PC and mobile device management solution. It’s a comprehensive approach that lets IT use one management solution to provide users with access to corporate resources on the devices that they choose, and therefore represents a win for both users as well as IT. This solution provides management and software distribution with enterprise scale of up to 100,000 devices.
Windows Intune is now offered in 87 countries around the world, representing the majority of the world’s population.
This combination of Windows Intune and System Center is really ideal for helping IT secure and manage the new generation of powerful Windows 8 PCs, Windows RT tablets, Windows Phone 8 smartphones, as well as all the diverse other platforms in today’s modern enterprise, including Android and iOS. So this is a really exciting announcement for us to help bring together the management of PCs and devices to help IT and end users at the same time.
From: Microsoft unleashes fall wave of enterprise cloud solutions [press release, Oct 7, 2013]
People and devices in the cloud
The proliferation of cloud applications, data and consumer devices is moving many enterprises to a bring-your-own-device model. The new release of Windows Intune, also available Oct. 18, combines with System Center Configuration Manager to help IT departments give mobile employees security-enhanced access to the applications and data they need on the Windows, iOS and Android devices of their choice. This unified management environment for PCs and mobile devices complements the new access and information protection capabilities in Windows Server 2012 R2.
Further, with Windows Server 2012 R2 Microsoft is introducing the Microsoft Remote Desktop app, available for download in application stores later this month, to provide easy access to PCs and virtual desktops on a variety of devices and platforms, including Windows, Windows RT, iOS, OS X and Android.
Windows Intune [Microsoft product site, Oct 17, 2013]
Windows Intune delivers cloud capabilities for PC and mobile device management.
Manage PC and mobile devices from the cloud
Windows Intune lets you manage PCs and mobile devices from the cloud, enabling people to use the devices they choose to access applications and data while following corporate policies.
The web-based administration console in Windows Intune provides simplified management of client computers in your organization, including Windows, Windows RT, Windows Phone 8, Apple iOS, and Android devices. You can upload and publish software packages, configure and deploy management and security policies, and hardware and software computer inventory without on-premises infrastructure.
Choose the management solution that’s right for you
You can use Windows Intune on its own for cloud-based management of PCs and mobile devices, or integrate it with System Center 2012 R2 Configuration Manager to manage your corporate-connected Windows PCs, Macs and Unix/Linux Servers on-premises along with your users’ mobile devices together in a complete, comprehensive management solution using a single administrative console, infrastructure, and reporting system.
- Sign up for a free Windows Intune 30-day trial
- Watch the TechEd presentation on Enabling People-centric IT
- Read the Windows Intune Datasheet
- Learn about System Center 2012 R2 Configuration Manager
- Windows Intune Trust Center
Luxury sports car maker uses online PC management to boost staff productivity
Aston Martin’s IT team uses Windows Intune to keep laptops, mobile devices, and smartphones reliable and secure, safeguard corporate data stored on them, and support remote sales and engineering staff so they stay productive on the road, working with global dealerships.
Automotive retailer saves $1.3 million with Windows Intune
Toyota Motor Europe (TME) had no tools to manage 3,500 car-diagnostic PCs running outside the corporate domain at 3,000 dealerships. TME chose Windows Intune to manage the PCs remotely from a web-based console
Benefits
Windows Intune provides a cloud-based device management service that can help your business manage and secure personal computers and mobile devices. Windows Intune can help you support bring-your-own-device (BYOD) initiatives so your employees can concentrate on their jobs while you help manage their computers and mobile devices.
Improve efficiency and reduce complexity
Managing PCs and mobile devices from the cloud through Windows Intune requires no infrastructure on premises. Organizations can begin managing without spending time and resources on deployment planning and adding servers to their environment.
Enable consumerization responsibly
Whether using corporate or employee-owned devices, Windows Intune helps protect corporate resources with -a comprehensive set of configuration policies and reporting.
Capabilities
- Empowers users to use the device of their choice
- Delivers management without infrastructure
- Simplifies IT administration
Empowers users to use the device of their choice
Windows Intune enables policy configuration of PCs, smartphones and tablets, enables remote wipe to help protect company data if lost or stolen, and provides a self-service portal for people to enroll their own devices and install applications consistently across all their devices.
Delivers management without infrastructure
Windows Intune manages devices through the cloud with integrated security and compliance management. It utilizes Active Directory integration with Windows Azure, taking advantage of existing user accounts and security groups. A simple subscription set-up enables quick deployment without on-premises infrastructure.
Simplifies IT administration
Windows Intune eliminates the need to plan, purchase, and maintain hardware and infrastructure to manage devices.. It reduces administrative burden by providing an easy-to use console to define compliance and configuration policies and offering people a consistent list of applications to install from a self-service portal.
3.6 Cloud OS Network partners
The Cloud OS Network of Leading Cloud Service Providers [MSCloudOS YouTube channel, Dec 12, 2013]
Hosting Service Provider | Microsoft Cloud OS [Microsoft page, December 12, 2013]
The power of the Cloud OS Network
The Cloud OS Network is a worldwide consortium of cloud service providers who have embraced the Cloud OS vision. These organizations offer solutions based on the Microsoft Cloud Platform designed to meet your business needs.
Members of this network combine industry-leading Microsoft technology with their hosting and geographic expertise to provide you full flexibility and choice for your hybrid datacenter solution. Hear from these providers directly in this video.
See below for Cloud OS Network partners [23] and get started today.
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ALOG is the leading carrier-neutral data center provider, and the only data center in Brazil with available space for large projects of co-location and data center containers. Alog has about 1,500 corporate customers in its four sites at Rio de Janeiro and Sao Paulo. View more >
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Aruba S.p.A, created in 1994, is the Italian leading company for a number of hosting services, e-mail, PEC and domain names. Aruba has developed a strong experience in data center management thanks to its growing international network. In 2011, Aruba increased its offer by adding cloud computing to its data center solutions.
View more >With more than 130,000 people in 44 countries, Capgemini is one of the world’s foremost providers of consulting, technology and outsourcing services delivering business and technology solutions. View more >
Capita IT Services is a leading provider of ICT solutions, outsourced & managed IT services. Capita Private Cloud platform offers the best of public & private clouds in a secure, UK-based data center. View more >
CGI is the fifth largest independent information technology and business process services firm in the world. Approximately 68,000 professionals serve thousands of global clients across the Americas, Europe and Asia Pacific. View more >
CSC is a global leader in providing technology-enabled business solutions and services. Our mission is to create superior value for our clients by being the industry leader in next-generation IT services. View more >
Dimension Data plc is an ICT services and solutions provider that uses its technology expertise, global service delivery capability, and entrepreneurial spirit to accelerate the business ambitions of its clients.
View more >DorukNet was founded in 1993 as the first ISP in Turkey. Today, it is one of the most reliable alternative telephony operators. DorukNet has focused on offering corporate services since the beginning.
View more >[pointing to Fujitsu Nordic]Fujitsu is the leading ICT services and hardware provider in Finland. We take care of our customers’ ICT, including application support, operations and development.
View more >[pointing to 富士通 : FUJITSU Japan] Fujitsu is the leading ICT company offering a full range of technology products, solutions and services. We use our experience and the power of ICT to shape the future of society with our customers. View more >
iWeb provides the on-demand server and cloud infrastructure that allows over 10,000 customers worldwide to deliver today’s Internet-based technologies and to create tomorrow’s online innovations. View more >
NTTX provides advanced, hosted multi-tenant, public and private cloud solutions, delivering integrated client solutions through direct collaboration and engineering excellence, both on and off-premise. The Cloud OS vision in action. View more >
[Operating throughout the UK, employs 150 people]Outsourcery offers a full range of award-winning Microsoft-based cloud solutions including software applications, virtualised infrastructure and unified communications.
View more >OVH.com is the #1 Internet hosting provider in Europe and #3 worldwide. Founded in 1999 by Octave Klaba, the company has experienced exponential growth with now over 150,000 dedicated servers in 12 data centers located in France and in Canada. View more >
Revera is New Zealand‘s cloud services leader. More than 200 New Zealand government and private sector organisations use Revera to reshape their IT for the new era of hyper-connected business. View more >
SingTel is Asia’s leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as ICT and pay TV. View more >
Sogeti is a leading provider of technology and software testing, specializing in application, infrastructure and engineering services. Sogeti consists of more than 20,000 professionals in 15 countries. View more >
Drawing on a global infrastructure of data centers and networks, T-Systems operates ICT systems for multinational corporations and public sector institutions. This includes cloud services “made in Germany”.
View more >[press release: a leading supplier of cloud computing, centralized IT On-demand solutions and outsourcing to the Nordic SMB market … 800 employees and 800 business customers in the Nordic countries] “Making IT easier” is TeleComputing’s mission, fulfilled by providing any place, any time, any device access to its subscription based services – successfully delivering IT as a Service since 1997. View more >
Tieto is the largest Nordic IT services company providing full life-cycle services and product development for private and public sectors. Tieto is committed to develop enterprises and society through IT. View more >
Triple C Cloud Computing is the first and largest cloud provider in Israel. The company provides cloud computing, Internet, hosting & DR, maintenance & support from the company’s Tier 4 data center. View more >
VTC Digilink is an affiliate of VTC, the largest multimedia service provider in Vietnam. We focus on cloud and telecom infrastructure, serving government, corporate and private sectors nationwide. View more >
WORTMANN AG is a 27-year old, privately owned German IT producer and distributor. They produce tablets, notebooks, PCs, servers and LCDs under the brand TERRA, and sell only indirect through resellers in Europe.
View more >
From that the leading Microsoft partners in the Cloud Infrastructure as a Service (Cloud IaaS) as per Gartner and August 2013:
Source: Gartner Names CSC a Leader
in Cloud Infrastructure as a Service [press release, Aug 21, 2013]
(the previous two also from CSC: for Dec’11 and Oct’12)
About CSC
CSC is a global leader of next generation information technology (IT) services and solutions. The Company’s mission is to enable superior returns on our client’s technology investments through best-in-class industry solutions, domain expertise and global scale. CSC has approximately 87,000 employees and reported revenue of $13.8 billion for the 12 months ended June 28, 2013.
CSC Recognized as Leader in Independent Analyst Report for Cloud Infrastructure as a Service [CSC, Aug 21, 2013]
Cloud compute IaaS, in the context of this Magic Quadrant, is defined as a standardized, highly automated offering, where compute resources, complemented by storage and networking capabilities, are owned by a service provider and offered to the customer on demand. The resources are scalable and elastic in near-real-time, and metered by use. Self-service interfaces are exposed directly to the customer, including a Web-based UI and, optionally, an API. The resources may be single-tenant or multi-tenant, and hosted by the service provider or on-premises in the customer’s data center.
This Magic Quadrant covers all the common use cases for cloud IaaS, including development and testing, production environments (including those supporting mission-critical workloads) for both internal and customer-facing applications, batch computing (including high-performance computing), and disaster recovery. It encompasses both single-application workloads as well as “virtual data centers” (VDCs) hosting many diverse workloads. It includes suitability for a wide range of application design patterns, including both “cloud-native” application architectures as well as enterprise application architectures.
Leaders have distinguished themselves by offering an excellent service and having an ambitious future road map. They are likely to excel in a particular use case, and can serve a broad range of use cases, although they do not excel in all areas, may not necessarily be the best providers for a specific need, and may not serve some use cases at all. They have a track record of successful delivery, significant market share, and many referenceable customers.
View the Magic Quadrant for Cloud Infrastructure as a Service report in its entirety.
From Magic Quadrant for Cloud Infrastructure as a Service [Gartner, Aug 19, 2013]
CSC
CSC is a large, traditional IT outsourcer with a broad range of data center outsourcing capabilities.
Locations: CSC has multiple cloud data centers in the U.S., as well as in Canada, Brazil, Germany, Luxembourg, the Netherlands, Switzerland, the U.K., Australia, Malaysia and Singapore. It has global sales. Support is provided in English, French, German, Italian, Spanish and Mandarin.
Compute: CSC offers a vCloud Datacenter Service, a VCE Vblock-based cloud IaaS architecture in different tenancy models — public multitenant in a CSC data center (CloudCompute), single-tenant compute with a multitenant back-end (BizCloud Virtual Private Edition [VPE]), and private single-tenant in a CSC data center or in the customer’s own data center (BizCloud) — and optional managed services. It offers both paid-by-the-VM and SRP pricing. Because features are introduced into BizCloud before being rolled into CloudCompute, the latter contains a subset of BizCloud features; furthermore, it is best-effort and lacks API access. While customers can access vCloud Director if they prefer, CSC has built its own, more user-friendly portal.
Storage: Block storage is persistent and independent of the VM. There is an option for SSDs. Storage snapshots are not supported. CSC does not offer object-based cloud storage.
Network: CSC has the full range of networking options.
Other notes: Managed services are optional. CSC also has significant additional software capabilities supporting IT operations management, along with trigger-based and schedule-based autoscaling, and quotas and leases for resource management. It also offers database as a service (CloudDB) and Hadoop as a service.
Recommended uses: General business applications, test and development, cloud-enabled data center transformation.
Strengths
- Unlike most other traditional data center outsourcers, CSC has fully embraced the highly standardized, highly automated cloud model, successfully blending the benefits of a true cloud service into an enterprise-ready offering. It has a solid platform that is attractive to traditional IT operations organizations that still want to retain control, but need to offer greater agility to the business and are willing to embrace data center transformation.
- CSC has a strong road map focused on bringing enterprise-class IT operations management (ITOM) tools, including automated managed services, to cloud IaaS. It is trying to integrate not just traditional ITOM tools, but also DevOps tools; for example, it offers Nolio’s application deployment tool as part of its platform. It is also building infrastructure utility services for specific applications on top of the platform. In addition, it has begun to blend PaaS-layer services into its IaaS offerings.
- CSC is one of the few providers to have a standardized architecture across both public and private cloud offerings, as well as a single rate card across all of these offerings — although the pricing is the same, the minimum commitments vary. CSC’s pricing for infrastructure resources is very competitive.
- CSC has developed a portfolio of cloud-related professional services, including Smart Start, a proof-of-concept program intended to help a customer achieve a “quick win” in moving an application onto IaaS, and then methodically migrating other workloads over time. In general, CSC is generous about offering trials to prospective customers.
Cautions
- Cloud computing is driving a radical reinvention of the way in which CSC delivers services, including significantly broadening the range of companies that CSC targets with its offerings. The cloud division is run as its own business unit, which gives it greater agility but also sometimes brings it into conflict with its slower-moving and more conservative parent company. At present, however, CSC is investing heavily in its cloud business.
- Prospective CSC customers should be careful to understand the distinction between CSC’s outsourcing business and its cloud offerings; in particular, they should be sure to understand what is and isn’t within the scope of a particular tier of managed services. Existing CSC outsourcing customers report challenges in getting CSC to engage in cloud opportunities.
- Although CSC has a vCloud Datacenter Service, it has been gradually reducing its dependence upon VMware, in favor of integrating best-of-breed third-party ITOM tools, as well as developing its own software. While this improves CSC’s overall competitive position, it may be challenged to compete with other organizations that can invest heavily in cloud development and have their own large engineering teams.
- CSC’s focus has been on enabling traditional IT operations organizations to make the transition to cloud infrastructure, resulting in a distinctive feature set. It is trying to increase its traction with developer audiences, but will find this challenging, given the positioning of the broader CSC brand.
Dimension Data
Dimension Data is a large SI and value-added reseller. It entered the cloud IaaS market through the 2011 acquisition of OpSource.
Locations: Dimension Data has data centers on the East and West Coasts of the U.S., plus the Netherlands, Australia, Hong Kong, Japan and South Africa. Local-language sales and support is provided in 51 countries, with cloud-specialized support provided from its regional service centers.
Compute: Dimension Data offers VMware-virtualized paid-by-the-VM public cloud IaaS, as well as SRP-priced private cloud IaaS, with optional managed services.
Storage: There is persistent block storage with an optional SSD-accelerated tier, but it is not VM-independent.
Network: Dimension Data has a full range of networking options.
Other notes: There are two tiers of optional managed services, which include improved SLAs. There is no multifactor authentication. There is no colocation.
Recommended uses: E-business hosting, cloud-native applications, general business applications, and test and development.
Strengths
- Dimension Data’s Managed Cloud Platform (MCP) is a single unified architecture across its public and private cloud offerings; it is one of the few providers to provide such an architecture. It is pursuing a federated model, whereby service provider partners offer MCP-based services via resale or white label, but Dimension Data provides one consistent, unified service globally. It also provides sales and marketing enablement to its OneCloud Alliance members.
- OpSource had a long history as a SaaS hoster, and Dimension Data has retained these capabilities. Its rich suite of offerings for that market includes not only infrastructure, but also an on-demand billing platform, custom application management and help desk support. It has excellent SLAs, including 100% availability, and even stronger SLAs are available to customers who buy managed services.
- Dimension Data has launched Cloud Software, a set of partnerships with ISVs. It offers Dimension Data-tested and -licensed software from those ISVs, on demand. Depending on the software, the price may be hourly or monthly. However, there is little software available in this model.
Cautions
- While Dimension Data’s offering is VMware-virtualized, it is not vCloud Powered. Instead, Dimension Data is doing extensive software development of its own, allowing it to drive a faster pace of innovation and control it costs better. Although it is able to invest in the necessary engineering resources, and has consistently rolled out incremental improvements in a continuous delivery model, this also represents a new way of doing business for Dimension Data, which has historically been an integrator of technology, not a developer of technology.
- Although Dimension Data has a capable basic cloud IaaS offering, it needs value-added capabilities, whether delivered through its own services or via an ecosystem of partners. It has tried to differentiate based on its network model, but such capabilities are increasingly “table stakes.”
- Dimension Data is owned by NTT Group. While NTT has deliberately chosen Dimension Data to be its most agile business, with minimal interference from the parent, Dimension Data’s future ability to move quickly is likely to depend on continued support and noninterference.
Fujitsu
Fujitsu is a large diversified technology company. It has a range of cloud IaaS offerings, including the Fujitsu Cloud IaaS Trusted Public S5 (formerly the Fujitsu Global Cloud Platform), multiple regional offerings based on a global reference architecture (Fujitsu Cloud IaaS Private Hosted, formerly known as Fujitsu Local Cloud Platform), and multiple private cloud offerings. Although Fujitsu has received vCloud Datacenter Service Provider partner status, it has not yet launched this offering.
Locations: S5 is available in data centers in the U.S. (West Coast), Germany, the U.K., Australia, Japan, and Singapore. Fujitsu has global sales, and provides support in 34 languages; the S5 portal is available in English and Japanese. The regional offerings have their own capabilities and locations, which are different from those of S5.
Compute: S5 is a multi-tenant, best-effort, fixed-size and non-resizable, paid-by-the-VM, Xen-virtualized offering; it is also available in a single-tenant version (S5 Dedicated).
Storage: Block storage is persistent and VM-independent. Although S5 has storage snapshots, snapshots cannot be used as VM images. Customers cannot import their own VM images.
Network: Although S5 supports private connectivity and private-IP-only VMs, it cannot use customer-provided IP addresses. It does not fully support complex network topologies.
Other notes: There is no metadata tagging of assets, but user quotas are supported. Managed services are optional.
Recommended uses: General business applications, and test and development.
Strengths
- Fujitsu has a long history in IT services and data center outsourcing. It has a large global sales force, is the leader in IT outsourcing in Asia/Pacific and has a strong European presence. This gives it a large existing base of captive customers into which it can sell cloud services, and it has been successful at extending existing Fujitsu relationships into cloud deals. It has very responsive support, and good account management.
- Fujitsu is a global vendor of hardware and software, and it is developing most of its own technology for its cloud offerings, across IaaS, PaaS, and SaaS. It is leveraging its existing technology, including its ITOM software, to accelerate the pace of its cloud business. Fujitsu’s Resource Orchestrator — Cloud Edition software is used to provide the visual designer used in its IaaS user interfaces, as well as significant depth of portal features.
- Fujitsu’s previous strategy of allowing its regions to pursue their own cloud strategies has enabled certain regions, such as Australia, to develop offerings tailored to the needs of their local markets, at a faster pace than Fujitsu has been able to do so as a global entity. Fujitsu has begun an “offering standardization process” intended to bring the regional offerings in line with the global ones, but it may be a few years before this is accomplished.
- Fujitsu rolls out S5 features first in Japan, then extends them to its other regions. Furthermore, Fujitsu in Japan offers additional cloud capabilities — Japan-based organizations or projects targeted at the Japanese market should investigate what capabilities are specifically available in Japan, such as object-based storage, database as a service, and Hadoop as a service.
Cautions
- Although Fujitsu has been rapidly improving S5’s capabilities, and has been highly responsive to customer requests, its feature set lags the market leaders. Its VM provisioning times are lengthy compared to other providers. It cannot meet common compliance requirements.
- Fujitsu’s previous strategy of allowing regional control means that development efforts are fragmented across the globe. As such, the private hosted service offerings may differ in each region, making it difficult for Fujitsu to capitalize fully on engineering resources and achieve economies of scale, although Fujitsu has recently strengthened its global cloud strategy and management.
- Although Fujitsu can sell its IaaS platform on a stand-alone basis, it is most often combined with managed services or a broader outsourcing relationship.
Microsoft itself in the Cloud Infrastructure as a Service (Cloud IaaS) as per Gartner and August 2013::
Microsoft
Microsoft is a large ISV with a diverse array of related technology businesses; it is increasingly focused on delivering its software capabilities via cloud services. Its Windows Azure business was previously strictly PaaS, but Microsoft launched Windows Azure Infrastructure Services (which include Virtual Machines and Virtual Networks) into general availability in April 2013, thus entering the cloud IaaS market.
Locations: Windows Azure Infrastructure Services are available in data centers on the East and West Coasts of the U.S., as well as in Ireland, the Netherlands, Hong Kong and Singapore. Microsoft has global sales, and Windows Azure support is provided during local business hours in English, French, German, Italian, Spanish, Japanese, Korean, Mandarin and Portuguese; 24/7 support is provided only in English.
Compute: Windows Azure VMs are fixed-size, paid-by-the-VM, and Hyper-V-virtualized; they are metered by the minute.
Storage: Block storage (“virtual hard disk”) is persistent and VM-independent. There is no support for bulk import/export. Object-based cloud storage is integrated with a CDN.
Network: Third-party private connectivity is not supported. Inter-data-center Azure traffic goes over the Internet, not a Microsoft private network. There is no network security as a service.
Other notes: Enterprise-grade support costs extra. The SLA is multi-fault-domain, but does not have any exclusion for maintenance. There is no granular RBAC. Although audit logs are kept, they are retained for less than 60 days. The broader Windows Azure service is a full-featured PaaS offering with significant complementary capabilities, such as database as a service; the Virtual Machines are integrated into the overall offering. Trigger-based autoscaling is in beta.
Recommended use: Test and development for Microsoft-centric organizations; cloud-native applications; use as part of an overall Windows Azure solution.
Strengths
- Microsoft has a vision of infrastructure and platform services that are not only leading stand-alone offerings, but also seamlessly extend and interoperate with on-premises Microsoft infrastructure (rooted in Hyper-V, Windows Server, Active Directory and System Center) and applications, as well as Microsoft’s SaaS offerings. Its vision is global, and it is aggressively expanding into multiple international markets.
- Microsoft has built an attractive and easy-to-use UI that will appeal to Windows administrators and developers. The IaaS and PaaS components within Windows Azure feel and operate like part of a unified whole, and Microsoft is making an effort to integrate them with Visual Studio and System Center.
- Microsoft’s brand, existing customer relationships and history of running global-class consumer Internet properties have made prospective customers and partners confident that it will emerge as a market leader in cloud IaaS. The number of Azure VMs is growing very rapidly. Microsoft customers who sign a contract can receive their enterprise discount on the service, making it highly cost-competitive. Microsoft is also extending special pricing to Microsoft Developer Network (MSDN) subscribers.
Cautions
- Windows Azure Infrastructure Services are brand-new and consequently lack an operational track record. The feature set is limited and the missing features are ones that are critical to most enterprises. Many features are in “preview” (beta), or “coming soon,” and it is not always obvious to the customer which features are still in preview. Although Microsoft has a generally good uptime record with Azure PaaS components, it will be challenged to scale its IaaS business rapidly.
- Microsoft is in the midst of a multiyear initiative to make its on-premises software “cloud first,” rather than trying to scale software originally built for on-premises single-enterprise use. It now faces the challenges of getting its core infrastructure technology to operate at cloud scale, managing that infrastructure at cloud scale, and facilitating the ability of customers to move toward more highly automated infrastructure.
- Microsoft has just begun to build an ecosystem of partners around Windows Azure Infrastructure Services, and does not yet have a software licensing marketplace. Furthermore, it has little in the way of enterprise Linux options. Consequently, the offering is currently very Microsoft-centric and appeals primarily to .NET developers.
Traditional (Data Center) leading competitors of Microsoft in the Cloud Infrastructure as a Service (Cloud IaaS) as per Gartner and August 2013::
HP
HP is a large diversified technology company with a range of cloud-related products and services. Its only true cloud IaaS offering is the HP Public Cloud, although it has some cloud-enabled infrastructure services, such as the HP Enterprise Services Virtual Private Cloud.
Location: HP’s Public Cloud data centers are in the eastern and western U.S. Although it has global sales, the service is offered only in English.
Compute: HP Public Cloud is a multitenant, best-effort, fixed-size, KVM-virtualized, OpenStack-based offering.
Storage: VM storage is ephemeral. There is an option for persistent, VM-independent block storage. Customers cannot import their own VM images. There is object-based storage with an integrated CDN (via a partnership with Akamai).
Network: Although private connectivity is supported, all VMs must have Internet connectivity and customers cannot use their own IP addresses. The load-balancing service is currently in private beta.
Other notes: The SLA is multi-fault-domain, but does not have any exclusion for maintenance. Multifactor authentication is not supported. There are no audit logs. The monitoring service is currently in private beta. User quotas are supported.
Recommended use: Test and development for existing HP customers, or those who specifically want to explore an OpenStack-based cloud offering.
Strengths
- HP has an ambitious and comprehensive vision of interoperable public and private cloud infrastructure, integrating HP’s hardware capabilities, ITOM tools, outsourcing capabilities and partner ecosystem.
- HP has a large global sales force and marketing budget. It has been successful at attracting a global customer base for its public cloud, despite currently having data centers only in the U.S.
Cautions
- Although HP has invested significant engineering resources into its Public Cloud over a multiyear period, its Public Cloud compute offering was not generally available until December 2012. It is therefore a new entrant, with a limited track record, and its feature set is nascent.
- Although HP’s public cloud offering is based on OpenStack, as is HP Cloud OS (the platform for HP Converged Cloud and part of the HP CloudSystem CMP), there is limited interoperability between the Public Cloud and private clouds based on HP CloudSystem. HP Public Cloud’s inability to import VM images on a self-service basis means that customers cannot currently directly transfer workloads from their private cloud to HP Public Cloud, even if their private cloud is based on OpenStack.
- HP has been willing to offer extraordinary discounts to prospective customers in order to bring them onto its Public Cloud. Such discounts may not be sustainable, so prospective customers should be cautious when evaluating the solution’s long-term costs
IBM
IBM is a large diversified technology company with a range of cloud-related products and services. IBM’s only true cloud offering is SmartCloud Enterprise (SCE), although it also has a cloud-enabled infrastructure service called IBM SmartCloud Enterprise+, as well as PaaS services.
Locations: SCE’s data centers are in the eastern and western U.S., as well as Canada, France, Germany, Australia, Japan, Singapore and Brazil. IBM has global sales. Support for SCE is provided in English, French, German, Italian, Spanish, Japanese, Korean, Mandarin and Portuguese.
Compute: SCE is a multitenant, best-effort, fixed-size and nonresizable, paid-by-the-VM, KVM-virtualized offering.
Storage: VM storage is ephemeral. There is an option for persistent, VM-independent block storage. Although storage snapshots are supported, they cannot be used as VM images. There is no support for bulk import/export of data. Object-based storage is supported through a partnership with Nirvanix.
Network: Third-party private connectivity is not supported. Inter-data-center SCE traffic goes over the Internet, not an IBM private network. There is no network security as a service. Only front-end load-balancing is supported.
Other notes: Multifactor authentication is not supported, and RBAC is limited. There is no monitoring service and no general autoscaling service. Enterprise-grade support costs extra, and while OS support may be added to premium support, it is not equivalent to a managed service.
Recommended use: Test and development or batch computing for existing IBM customers, or those who want to use the related PaaS capabilities.
Strengths
- IBM’s cloud vision encompasses public and private cloud at both the systems and application infrastructure levels. IBM’s portfolio of products and services has IaaS, PaaS and SaaS elements, along with hardware, ITOM software, middleware and database software, and comprehensive consulting and outsourcing capabilities. However, IBM has not brought together these disparate elements in a way that motivates customers to use SCE instead of competing, non-IBM services.
- IBM’s PaaS, in the form of SmartCloud Application Services, can easily be used to enhance SCE’s capabilities. IBM also has a software marketplace for SCE. However, in both cases, this is primarily useful for customers running IBM software on SCE, as there is very limited support for third-party software.
Cautions
- Although IBM has improved the speed of its development cycle for SCE, its feature set still lags significantly behind those of its competitors. Enterprises are likely to be especially concerned by the weaknesses in security capabilities and the inability to meet regulatory compliance requirements.
- IBM’s SLA is weak, and it excludes maintenance; IBM typically has more maintenance-related downtime than its competitors. It also has a more complicated sign-up and contracting process than most of its public cloud competitors.
- While IBM has a stated commitment to OpenStack, SCE is not currently based on OpenStack. Moreover, on 8 July 2013, IBM acquired SoftLayer, which has its own proprietary cloud IaaS platform. This creates uncertainty about the future direction of IBM’s cloud infrastructure platforms and portfolio, including the future of the SCE offering as the platforms are reconciled. Prospective customers should ask IBM about its SoftLayer integration plans.
From IBM SoftLayer vital to Big Blue’s software, hardware success [SearchCloudComputing.com, Feb 18, 2014]
…
How is the integration of SoftLayer with IBM going from a corporate culture standpoint? Are you still in the getting-to-know-you stage?
Crosby: We are still a standalone unit, and we will be for some period of time. IBM understands the importance of SoftLayer, and that is why you haven’t seen a full integration at this point. I have full support of the board, from Ginny [Rometty, IBM CEO] on down, to make this transition. …
…
How much interaction do you have with the [IBM] server hardware groups?
Crosby: A lot. I am like a kid in a candy store. … I am going around meeting all the groups in IBM and asking them, ‘Well, here is the widget I want to be cloudified,’ and they will go build it to work with SoftLayer.
You have the Power 8 chip coming in April with new features to better run cloud applications. Increasingly, people are transitioning over to Intel servers, but IBM just sold off its System x Intel-based servers. Does that concern you?
Crosby: We look at the Power series differentiating us from competitors. For example, we are deploying Watson on Power to do [business intelligence] and big data solutions for various industry segments. With the number of sockets on processors and amount of RAM [in Power servers], it is a performance improvement over x86 that can’t be matched. We won’t compete directly with the x86 for the same business because it makes no sense long-term.
Cloud-based analytics is a big play for IBM. Is it the killer app for cloud and big data?
Crosby: We are going after [analytics] with a multipronged approach. We just purchased Aspera, which allows us to do large-file transfers in a short period of time. This helps us get data sets to and from big data solutions fast.
If you look at Power, which does transactions fast, and then look at IBM’s complete software set on big data analytics, that tells you what the data means and puts those pieces together. We are not just a Hadoop cluster running on virtual machines, which is what a lot of big data solutions are.
With its lower cost, is Analytics as a Service how IBM will get more people interested in cloud services?
Crosby: Yes. In fact, that is the future of Watson. We want to give business intelligence to all companies — no matter what size or how much data they have. We want to give them access to understanding their business through the cognitive abilities of something like Watson. We will turn that into a service worldwide, and it will be available on-demand.
IBM looks to end the OpenStack wars with Jumpgate — a bridge to public clouds [VentureBeat, Feb 7, 2014]
As open-source cloud software OpenStack picks up more and more momentum, public-cloud providers are thinking hard about how much they should support OpenStack when many of them already have their own proprietary systems.
IBM is looking to make that an non-issue.
The company’s SoftLayer cloud business has come up with middleware to connect the application programming interfaces (APIs) that OpenStack uses with the APIs that public clouds use. And the company has released that middleware, called Jumpgate, under the MIT open-source license.
“Externally, it exposes endpoints that adhere to OpenStack’s published and accepted API specification, which it then translates into the provider’s API using a series of drivers,” IBM SoftLayer engineer Nathan Beittenmiller wrote yesterday in a blog post about Jumpgate. “Think of it as a mechanism to enable passing from one realm/space into another — like the jumpgates featured in science fiction works.”
Indeed, that’s one way to look at it. Another way to look at it is as an on-ramp from a business’s on-site OpenStack-based data centers to a public cloud — potentially IBM’s.
“Given that OpenStack has its own set of APIs, it’s natural that players like IBM will try to build translation layers and abstraction layers,” Mårten Mickos, chief executive of private cloud company Eucalyptus, which supports the APIs for public cloud Amazon Web Services (AWS), wrote in an email to VentureBeat. “They must do it in order to bridge out to the rest of the cloud world.”
While IBM presumably sees its Jumpgate middleware as an way to get new public cloud business from companies running OpenStack, the bigger impact is the fact that Jumpgate could help companies bridge the gap between OpenStack and AWS, whose cloud is more widely used than IBM’s.
Cloudscaling cofounder and chief executive Randy Bias and other cloud commentators have been pushing for OpenStack to become more compatible with AWS, because it’s such a prominent public cloud.
Now it seems their wish could be granted. At the same time, Jumpgate is vendor-neutral, which is good news for companies that want more than just one public-cloud provider option.
Is IBM’s $4.4 Billion Cloud Bigger Than Amazon’s? Not Quite. [Re/code,
Is it possible that IBM’s new cloud computing services business unit — the one that got suddenly bigger last year after the acquisition of SoftLayer — is bigger than cloud computing’s dominant player, Amazon Web Services?
It turns out that it is, but it’s not a very good comparison. It all depends on what you consider to be “the cloud.”
Let’s start with the basic numbers, which have emerged in recent days as both IBM and Amazon have reported their fourth-quarter and annual results.
If you look at IBM’s cloud business strictly by revenue, the company’s CFO Martin Schroeter disclosed on a conference call with analysts on Jan. 21 that it finished the year with $4.4 billion in cloud revenue, a 69 percent increase over the prior year.
Compare that with the revenue Amazon reported yesterday in its “other” segment (which includes its AWS cloud unit): $3.7 billion for the 2013 fiscal year. Amazon has never specifically broken out exactly how big AWS is by revenue and so the “other” segment includes AWS as well as revenue from advertising, branded credit cards and other “non-retail activities.”
Now that IBM has said it’s getting serious about cloud services and plans to double the unit’s footprint with $1.2 billion in new capital spending, you can expect Big Blue to argue the point that it’s the player to reckon with. This could erode the perception that Amazon is the king of the cloud, which it has indisputably been for years.
But there’s more to this than a single revenue number. In his comments on the subject, Schroeter specified that of that $4.4 billion in cloud revenue, only $1.7 billion was delivered as services.
The distinction isn’t going to be lost on anyone who has been following the jockeying for mindshare in the cloud business. Schroeter was clear on one point: IBM sees its cloud business as encompassing several things that Amazon simply doesn’t have.
In addition to its public cloud services, IBM is also a big proponent of the private cloud concept, where the customer owns the infrastructure, but has the ability to manage it as though it were a public cloud. It also likes to sell the two together in what it calls a “hybrid cloud.” Its cloud business includes its software-as-a-service offerings, marketing software, collaboration, supply chain management, price optimization and scores of other specialized business apps. IBM also has Watson in its cloud.
So if IBM wants its cloud business to be seen as bigger than Amazon’s, it’s going to be at best a tricky apples-to-oranges comparison. For instance, Amazon doesn’t offer private clouds. Nor does it offer software-as-a-service applications, though lots of companies that build SaaS apps rely on Amazon to host them.
AWS is a pure infrastucture-as-a-service company. And as of last year the market research firm Gartner reckons that to be a $9 billion business. In a survey of the market published in August, Gartner observed that Amazon’s cloud had five times the computing capacity of its 14 nearest competitors combined.
But given that it does some things in cloud computing that Amazon doesn’t do — SaaS applications for one — IBM can and probably will argue that it addresses a wider spectrum of cloud services than Amazon does. In so doing it could claim to lead a market that IBM and only IBM has labeled as “the cloud.” Is IBM’s combined SaaS application business really as big as that of Salesforce, which is expected to crack $4 billion in revenue when it reports in February? Most of that revenue comes from Salesforce’s main product, which is its flagship SaaS software for tracking sales leads.
Analysts have yet to buy in to IBM’s method. Another study by Synergy Research Group looked at the infrastructure- and platform-as-a-service revenue of Amazon versus Google, Microsoft, Salesforce and IBM and found Amazon to be well ahead of the combined revenue of the other four.
That’s not to say IBM can’t or won’t grow. Its plans call for a total of 40 data centers in 15 countries around the world. And it plans to boost its cloud revenue — SaaS and services, all of it — to $7 billion by next year. As anyone who has followed it for awhile can tell you, Big Blue has a pretty good record of hitting its publicly stated goals. But catching up with Amazon on an apples-to-apples, cloud-to-cloud comparison? That’s unlikely to happen in 2015, though you can bet that IBM will find a way to claim the crown just the same.
3.7 Microsoft Private Cloud Fast Track Partners

The slides are from WS-B321 Microsoft Private Cloud Fast Track v3 [a presentation ppt originally developed for Microsoft internal TechReady event, Feb 2, 2013; delivered on MMS 2013, April 9, 2013]
In fact these partnerships for pre-configured and validated configurations (the basic idea behind all kind of Fast Track solutions) with Microsoft’s hardware partners go back into November 2010 with the announcement of the Hyper-V Cloud Fast Track program. The Private Cloud Fast Track solutions program was launched by Microsoft almost two years ago, in April 2012 (when System Center 2012 was released), and the closest partner at that time was HP (as it was with the earlier Hyper-V Cloud Fast Track program):
- Deliver a Private Cloud [Microsoft TechNet article, April 14, 2013]
Deliver a Private Cloud
Delivering a private cloud requires designing and implementing the capabilities defined in the Private Cloud Reference Architecture (PCRA). This is discussed in detail in the Plan section of this series, and it’s recommended that you read it before reading the content in this section. Guidance in the Design section below helps you determine which design options for each private cloud capability will be most appropriate given the unique requirements of your organization. Guidance in the Implementation section details reference implementations and implementation guidance that you can use to implement a private cloud solution.
Designing for Infrastructure as a Service (IaaS)
This section contains guidance that first maps relevant Microsoft products and technologies to capabilities discussed in the PCRA. From there, you can reference further guidance for designing a private cloud with Microsoft products and technologies.
- Map private cloud capabilities to Microsoft products and functionality.
- Infrastructure Planning and Design Guide for the Dynamic Datacenter
- Windows Server 2008 R2 Hyper-V guidance on TechNet
- Microsoft System Center 2012 guidance on TechNet
- Private Cloud Fast Track Reference Architecture Guide
Implementing Infrastructure as a Service (IaaS)
Once all the planning and design work is complete, you can use the guidance below to help you implement your private cloud or to purchase a pre-configured hardware appliance that provides the infrastructure capabilities, as well as other capabilities detailed in the systems management, operations, and service delivery layers of the Private Cloud Reference Model.
- ESG at MMS 2012 : HP announces [Virtual System] VS3 [for Microsoft] [“Enterprise Strategy Group ESG” YouTube channel, April 18, 2012]
- From WS-B321 Microsoft Private Cloud Fast Track v3 [a presentation ppt originally developed for Microsoft internal TechReady event, Feb 2, 2013; delivered on MMS 2013, April 9, 2013]
HP VirtualSystem VS3 Fast Track Solution
- Highest performance for large enterprise
– ProLiant Gen 8 servers
– HP 3PAR storage
– Insight Control for System Center 2012 - 512 cores
- 16.4 TB memory
ESG at MMS 2012 : Microsoft Private Cloud Fast Track [“Enterprise Strategy Group ESG” YouTube channel, April 18, 2012]
This was with the V2 version of the Microsoft Private Cloud Fast Track program which was quite successful (source: Microsoft, April 2013):
It was updated a year later, in April 2013, into the V3 version as follows:
- v1 = Windows Server 2008 R2 + System Center 2008
- v2 = Windows Server 2008 R2 + System Center 2012
- v3 = Windows Server 2012 + System Center 2012 SP1
- Medium validated v3 solutions: Cisco-NetApp, Cisco-EMC, HP (soon), Hitachi (near future), NEC (June’13)
- Small validated v3 solutions: Cisco-EMC, Cisco-Nimble, IBM, Fujitsu
Microsoft Fast Track Program for Private Cloud [V3] – Nimble Storage [Nimble Storage YouTube channel, recorded in April 2013, published here on Oct 1, 2013]
Especially important here is mentioning of the whole spectrum of pre-configured solutions, from SMBs to cloud service providers, and then the SMB/Branch focused Fast Track V3 Small solution built on Cisco UCS C-Series blade servers and the Nimble Storage CS-Series hybrid storage arrays:

the clickable reference: Nimble Storage SmartStack for Windows Servers with Cisco and Microsoft
In more detail: Private Cloud with Windows Server 2012 and HyperV, and Nimble Storage [Nimble Storage YouTube channel, April 29, 2013]
From here the following configuration for 75 VMs is worth to have a separate look:
More information:
– Microsoft Private Cloud Fast Track v3: Private Cloud Reference Architecture Based on Server 2012 and System Center 2012 SP1 [Channel 9 video]
– presentation ppt for that event: WS-B321 Microsoft Private Cloud Fast Track v3 [originally developed for Microsoft internal TechReady event, Feb 2, 2013; delivered on MMS 2013, April 9, 2013]
The latest information on that front:
- Buzzword Break: Private Cloud? Converged Infrastructure? [from Richard Bliss, Senior Marketing Manager at NetApp on Forbes, Jan 24, 2014]
…
Investment Is Key
This is critical: You need vendors—both technology and service vendors—that invest as much into the quality of their partnerships as they do into the quality of their technology. This isn’t just about who has the best technology, it’s about who’s built the best support ecosystem.And that makes yesterday’s Microsoft’s Private Cloud Fast Track Validation announcement so significant. Microsoft has also joined the FlexPod Cooperative Support Model, which “means it will be easier to replicate and resolve multivendor issues so customers receive a more streamlined response to their issues.”
…
- January 23, 2014 News Thursday: NetApp and Cisco Attain Microsoft Private Cloud Fast Track Validation for FlexPod Architecture and More Cloud and Enterprise News… [C&E News Bytes Blog, Jan 23, 2014] [from NetApp: “This solution has achieved Microsoft Private Cloud Fast Track 3.0 validation with SAN and SMB 3.0/CIFS, which includes validation for Windows Server® 2012 and System Center 2012 SP1.”]
NetApp and Cisco Attain Microsoft Private Cloud Fast Track Validation for FlexPod Architecture with Support for SMB 3.0 [from NetApp: “This solution has achieved Microsoft Private Cloud Fast Track 3.0 validation with SAN and SMB 3.0/CIFS, which includes validation for Windows Server® 2012 and System Center 2012 SP1.”]; Microsoft Joins FlexPod Cooperative Support Model
CloudMunch brings Open DevOps to Microsoft Windows Azure Cloud
Parallels Announces Support for Windows Azure Pack for Parallels Automation
Emulex Announces OneConnect OCe14000 to Increase Performance and Scalability for Virtualization and the Cloud
Hortonworks and Microsoft Collaborate to Expand Hadoop’s Reach
Hortonworks and Microsoft are working together to expand the reach of Apache Hadoop and deliver Apache Hadoop to Microsoft Windows and Windows Azure environments. In the effort to help customers embrace Apache Hadoop, Microsoft has logged over 6,000 engineering hours in the last year, committing code and jointly driving innovation across a range of open source projects including the Hive/Stinger initiative.
Visit the Hortonworks labs website for more information on the collaboration.
In addition, Microsoft and Hortonworks will host a webinar on February 6 for customers interested in learning how to implement the Hortonworks Data Platform with Microsoft’s Windows, Office, SQL Server, Parallel Data Warehouse, and Windows Azure platforms.
Fujitsu Enables More Effective Use of Cloud with Enhanced Hybrid Cloud Initiatives [press release, Nov 20, 2013]
Full lineup of services and products compatible with Microsoft Cloud OS added to Fujitsu cloud services
…
2. The new private cloud service FUJITSU Cloud IaaS Private Hosted A5+ for Windows Server
Fujitsu now offers a private cloud service hosted from its datacenter running Windows Server 2012 R2 and the system administration software System Center 2012 R2. Customers can use a Hyper-V-based virtual environment with either virtual or physical machines for a fixed monthly fee per machine. The service can also be tailored to a customer’s operations, and the systems flexibly customized with such features as security policies and private leased circuits – unavailable with public clouds.
3. The enhanced private cloud platform FUJITSU Integrated System Cloud Ready Blocks
The vertically integrated private cloud platform, Cloud Ready Blocks, complies with Microsoft Private Cloud Fast Track [V3++], which reduces complexities and risks when deploying a private cloud. Now Cloud Ready Blocks has been enhanced to make it compatible with Windows Server 2012 R2 and the system administration software System Center 2012 [R2].
In building a private cloud environment for customers, not only does the offering come prepackaged with all the required hardware and software, thereby significantly reducing the time required for deployment, but it also automates operations through infrastructure integration management, thereby significantly reducing operating costs. In addition, smooth back-ups of business application software assets and the construction of disaster recovery environments are made possible by employing hybrid cloud functions for the A5 for Windows Azure public cloud service, the Private Hosted A5+ for Windows Server private cloud service, and the Cloud Ready Blocks private cloud platform.
…
FlexPod in a Microsoft Environment [DC Bootcamp, Nov 7, 2013]
A Microsoft Private Cloud Fast Track
Together, NetApp and Cisco deliver a strong foundation for a Microsoft Private Cloud. Cisco and NetApp are simplifying Private Cloud deployment for customers with prevalidated and certified configurations that dramatically reduce infrastructure and application deployment time from days to hours and can result in even faster time to value for your organization. NetApp provides sophisticated storage capabilities and tight integration of data management software with Microsoft products and Cisco supplies a leadingedge data center platform that consolidates core server and networking functionalities. When your organization builds a private cloud with FlexPod, Windows Server 2012, and System Center 2012 SP1, it can deliver IT services and applications more efficiently and cost effectively.
This solution has achieved Microsoft Private Cloud Fast Track 3.0 validation, which includes validation for Windows Server® 2012 and System Center 2012 SP1. And, it was voted Best of TechEd 2013 in the Systems Management category.
Learn how your organization can simplify your data center transformation and improve efficiency by attending the FlexPod DC Bootcamp in a Microsoft Enviroment. This one day technical workshop will include technical presentations along with a complete hands-on experience in a lab environment session managed by our technical experts. This is your opportunity to experience the solution in a real live implementation scenario and accelerate your path to success with private cloud.
So it looks like that except Fujitsu no vendor validated yet (for H1’FY14 definitely) its Fast Track Private Cloud solution for the R2 versions of Windows Server 2012 and System Center 2012.
Private Cloud Fast Track, Fast Track Partner program [Microsoft page, Sept 15, 2013], this is the U.S. site, but there are at least the same local language sites [Sept 15 – Nov 23] for:
- Germany, France, Canada (French), Belgium (French), [Oct 18, 2013]
- China, South-Korea, Netherlands [Oct 23, 2013]
- Brazil, Russia, Italy, Spain, Poland [Oct 24, 2013]
- Taiwan, [Oct 25, 2013]
- Turkey, Belgium (Flamish) [Oct 28, 2013]
- Finland [Nov 23, 2013]
Reduce private cloud risk and complexity
Microsoft Private Cloud Fast Track is a joint effort between Microsoft and its hardware partners to deliver validated, pre-configured solutions that reduce the complexity and risk of implementing a private cloud. The Fast Track program provides flexibility of solutions and customer choice across hardware vendors’ technologies, and uses the core capabilities of the Windows Server operating system, Hyper-V technology, and Microsoft System Center to deliver the building blocks of a private cloud infrastructure as a service offering.
Benefits
- Faster deployment to help tame complexity with pre-configured, partner-led solutions
- Flexibility and choice for virtualization and private cloud offerings
- Out-of-the-box offerings with reduced risk and greater confidence
Find out more about Microsoft Private Cloud Fast Track Partners
Cisco
My insert here: Cisco UCS Solutions | FlexPod [with NetApp] and VSPEX [with EMC] [Cisco YouTube channel, July 24, 2013]
Read also: Cisco VSPEX Solution with Microsoft Fast Track 3.0 Small Implementation [Cisco whitepaper, March 2013] which is describing in quite a detail the Cisco and EMC solution based on the Cisco UCS C220 M3 Rack-Mount Server with the Cisco UCS 1225 Virtual Interface Card (converged adapter) connected to the EMC VNXe3300 iSCSI Target.
Dell
desktopsites
- Learn more
- Private Cloud Fast Track for desktopsites
- Microsoft Fast Track for Windows Server 2012 and desktopsites Reference Architecture Guide
EMC
- Learn more
- EMC and Windows Server 2012 Datasheet
- Cisco EMC Fast Track Reference Configuration Datasheet
Fujitsu
HP
My inserts here:
– HP VirtualSystem [VS3 solution] for Microsoft [HP Enterprise Business YouTube channel, June 11, 2013] when HP delivered its Microsoft Private Cloud Fast Track v3 validated (medium) solution based on HP VirtualSystem VS3
– All about HP VirtualSystem VS3 for Microsoft [CCEN] [CoffeeCoaching YouTube channel, Sept 11, 2013]
– HP AppSystem for PDW [solution] [HP Enterprise Business YouTube channel, June 11, 2013]
Hitachi
Huawei
IBM
NEC
NetApp
- Learn more
- FlexPod Datacenter with Microsoft Private Cloud Fast Track Design Guide
- Deployment Guide for FlexPod with Microsoft Private Cloud Fast Track 3.0 Enterprise with Clustered Data ONTAP
Nimble Storage







