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The value of Taobao.com and TMall.com in China, as well as outside
From now classic Taobao.com to the brand-oriented TMall.com, the Taobao story as presented by a Taobao agent for the customers outside China, and then by the players themselves: businesses even in the remote rural areas, the most successful one growing into recognizable brands on the TMall.com, the couriers who are the lifeblood of Taobao operations, not least the customers themselves, as well as a local small business becoming a global one.
Disclaimer: I have no association either with Alibaba Group or with Go2Taobao/BuyWithAgents. The sole purpose of this post is to provide an illustrative follow-up to The Upcoming Mobile Internet Superpower [Aug 13, 2013], Assesment of the Xiaomi phenomenon before the global storm is starting on Sept 5 [Aug 30, 2013], and Opinion Leaders and Lead Opinions: Reflections on Steven Sinofsky’s “Era of Continuous Productivity” vision [Sept 1, 2013] posts on my ‘Experiencing the Cloud’ trend-tracking blog.
- How to buy from Taobao? Best Taobao Agent [Go2Taobao.com YouTube channel, April 25, 2013]
How to order from Taobao? Check http://www.Go2Taobao.com Follow us: https://www.facebook.com/Go2Taobao https://twitter.com/Go2Taobao http://gplus.to/Go2Taobao Best Taobao Agent. Go2 Taobao Agency provide professional english service, international shipping and secure payments. How to Shop on Taobao? Check it right now, and safely buy from Taobao. - Buy from Taobao – Business Model [Go2Taobao.com YouTube channel, May 9, 2013]
- Taobao information [June 8, 2013]
Taobao is an online shopping platform where you can purchase anything and everything and have it delivered directly to your home. Sellers are able to post new and used goods for sale on the Taobao Marketplace either through a fixed price or by auction. The overwhelming majority of the products on Taobao Marketplace are brand new merchandise sold at a fixed price; auctions make up a very small percentage of transactions. Buyers can judge the sellers’ credit from their selling prestige, or the history of comment and complaint.
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- What is Taobao? [AlibabaGroupPage, May 1, 2013]
Interviews with people on the street, asking them what they know about Taobao – and how it helps them shop and sell. - Taobao.com preserves tradition of making Chinese lanterns [AlibabaGroupPage, July 16, 2013]
Taobao.com is the most popular online marketplace in China where thousands of small businesses and entrepreneurs have set up shop. In this Alizila video, we meet a 76-year-old Chinese lantern handicraft master who is keeping his traditional craft alive through the modern tools of Taobao. - E-commerce in Rural China [AlibabaGroupPage, April 25, 2013]
In this video from Alizila.com, e-commerce entrepreneur Du Qianli explains how his Taobao organic foods online store is helping poor, rural farmers in China’s Taihang Mountains earn extra income. For more on this story, go to http://alizila.com/can-e-commerce-ease-poverty-rural-china-video - 7Gege.com – Customer Success on Taobao.com and TMall.com [AlibabaGroupPage, May 13, 2013]
7GEGE.com’s CEO, Louise Cao, describes how she built her business into a success using Alibaba Group platforms Taobao.com and TMall.com. In business since 2009, she also offers advice on how to build an online fashion business. - Tmall.com Success: Joyme Furniture [AlibabaGroupPage, June 4, 2013]
Joyme Group is made up of several manufacturers who specialize in producing wooden furniture in northeastern Heilongjiang, China. For years, Joyme manufactured furniture for IKEA. However, with the rising costs of manufacturing and shrinking profits, Joyme decided to shift their business strategy from being IKEA’s OEM to launching their own retail brand. Find out how they used Tmall.com to make the transition successful. - The Life of Taobao Couriers [AlibabaGroupPage, May 1, 2013]
Learn about the life and dedication of Taobao couriers, working in rural and urban areas. They are the backbone of e-commerce in China. - A Mother’s Love on Taobao [AlibabaGroupPage, May 1, 2013]
To be a mother is a lifelong commitment and carrying milk for your baby is only the beginning. Learn how more than two million mothers have bought breastfeeding equipment on Taobao. - Small Business From Korea Finds Global Success [AlibabaGroupPage, July 23, 2013]
A look at how DS Global Corporation (DS글로벌) president, Heaon-Jae Lee, found success for his small business in the automotive industry using Alibaba.com from Korea. From early on, Lee understood how the internet could help him reach new markets around the world. He now does business with companies across 70 countries, including Turkey, USA, Spain, South Africa, Brazil and Russia.
General information
From: Xinhua Insight: Internet industry optimism to buoy China’s economy? [Aug 17, 2013]
At the 2013 China Internet Conference in Beijing, you felt like you had been teleported into a bazaar.
…
“Internet-related consumption of information products and services together with e-commerce are becoming the two biggest drivers of China’s economic growth and restructuring,” said Liang Chunxiao, vice president of the country’s top online trading platform Alibaba Group.
He predicted that online retail revenues would account for more than 16 percent of China’s total social sales in 2020 when the aggregated e-commerce volume exceeds 28.8 trillion yuan (4.7 trillion dollars).
“E-commerce will boost related sectors such as logistics and raw materials, and help release the consumption potential in many remote areas,” Liang added.
China’s Internet economy will take up 6.9 percent of its GDP in 2016, up from 5.5 percent seen in 2010, according to a research report by the Boston Consulting Group last year.
…
Alibaba has created 3 million direct jobs and over 100
billion[million] indirect ones, and the number will keep growing, according to Liang.Another big online retailer Jingdong hired more than 30,000 delivery men, most of whom are migrant workers, said vice president Zhao Guoqing.
From: China’s e-commerce prize [Bain & Company briefing (survey-based), Aug 30, 2013]
The year 2013 will be remembered as the one in which China surpassed the US as the world’s largest digital retail market. Last year, Chinese e-commerce shoppers spent RMB 1.3 trillion [$212 billion] online, a sum that has grown more than 70% annually since 2009 and is expected to continue on its amazing trajectory, reaching RMB 3.3 trillion [$490 billion] by 2015 (see Figure 1). Digital retailing has furiously transformed shopping and purchasing habits, opening up vast opportunities for retailers and brands that pay attention to the nuances of massively changing consumer behavior.
To better understand how Chinese consumers shop and purchase online—and what implications that has for retailers and brands—Bain & Company surveyed more than 1,300 online shoppers across all city tiers, incomes, ages and education levels. A follow-up to our initial 2012 China e-commerce report, it gave us the opportunity to dig deeper into the dramatic growth numbers to understand how the world of online retailing has changed their behavior (see Figure 2). We found Chinese shoppers have been more willing than shoppers in other markets to use their smartphones to make purchases, are comfortable with third-party payments and online banking, and are happy to rely on third parties for deliveries—as opposed to picking up products in stores. Perhaps most important for the years to come is that we learned that digital retailing now is the major influence on their actual purchasing decisions.
…
As it explodes, China’s digital retail market also is making a dramatic shift from consumer-to-consumer (C2C) sites like Taobao—which introduced shoppers to online buying—to business-to-consumer (B2C) sites like Tmall, which surveyed shoppers tell us they trust more than consumer sites. Between 2009 and 2012, the compounded annual growth rate for B2C platforms was 160%, and it’s expected to continue to grow 53% a year through 2015. By comparison, Taobao, which represents the vast majority of the C2C market, grew by a compounded annual rate of around 65% in the years 2009 to 2012.
The Tmall phenomenon
As retailers and brands frame their strategies, they can’ t minimize the importance of Tmall, the dominant site where the majority of China’s B2C purchases take place. Tmall generated revenues of RMB 180 billion [$29.4 billion] in 2012, and the site has deftly shaped online retailing in China. Consider its iconic 11.11 digital retail event, in which shoppers are offered up to 50% discounts on most products. The single 24-hour period in November delivered fully 7% of Tmall’ s annual revenues in 2012, according to company reports. By the end of the day 213 million unique visitors had logged on, the company reported, accounting for 106 million transactions.
A presence on Tmall is critical for any merchant trying to establish a foothold with China’s online shoppers. Given its scale and ability to deliver enormous traffic, Tmall serves as a good entry option for brick-and-mortar retailers or brands that want to get shoppers comfortable with the experience of buying online. Then retailers can focus on convincing shoppers to make purchases on their own sites. Trouble is, our survey found that consumers often confuse flagship stores on Tmall with retailers’ own e-commerce sites. The challenge is to clearly differentiate the retailer’s e-store from its Tmall offering.
Ultimately, Tmall helps everybody grow, and fast. Its 11-11 digital holiday creates a halo effect that makes those 24 hours an exciting time for all online retailers in China.
The potential is huge for B2C sites to win away shoppers from C2C sites. Based on our survey, 96% of C2C revenues come from shoppers buying new—not second-hand—products like those sold on B2C sites. Tmall, probably the only profitable B2C e-store, is poised to gain from this trend. Its sister company, C2C giant Taobao, feeds traffic to Tmall without a fee.
These online-only pure plays lead the market over omnichannel retailers, those with both a physical and online presence. The pure player world supports three major business models. On Pure Platforms, such as Tmall and Taobao, vendors operate their e-store and own the products. These sites have no in-house logistics, relying on third-party players to fulfill orders. However, they integrate delivery into their sites, making it easy for shoppers. Taobao established a common platform that allows its third-party logistics partners to track the route and delivery status of orders. An Open Platform is a variation of this model. In sites like Jingdong (formerly 360buy), vendors own the products but only partially operate the e-store, although the platform will operate an e-store for a vendor for a service charge. While the Open Platform model has in-house logistics capabilities, an e-store may opt to use a third party and pay a service fee. Meanwhile, B2C pure players like 51buy operate the e-store, fully owning the products and using in-house logistics, except in remote regions.
Logistics revolution in China: Will delivery companies deliver? [CKGSB Knowledge, June 24, 2013]
…
Alibaba, the world’s biggest business to business (B2B) online platform, is probably the one facing the biggest challenge. It’s popular customer to customer (C2C) online marketplace Taobao receives more than 20 million orders a day (70% of China’s deliveries). The parcels are delivered by third-party providers that have to deal with China’s underdeveloped delivery infrastructure. This is a common problem the whole industry is facing, prompting other e-commerce players like Jingdong Mall (JD.com which was formerly known as 360buy.com), Suning and VANCL to invest in self-owned and managed logistics systems to ensure they are in control of the whole process.
In contrast, Alibaba is not interested in owning its delivery network and since 2011 it has been lobbying for what it sees as a “logistics revolution”.
In May this year, it announced the formation of a new company, Cainiao Network Technology. With Alibaba’s former CEO, Jack Ma, as the Chairman, Cainiao is an alliance of logistics companies, couriers and e-commerce companies such as Yintai Group, Alibaba Group and SF-Express, that are willing to collectively work for the development of a nationwide IT logistics platform. An Alibaba group spokesperson told CKGSB Knowledge that the company is “spearheading the project in cooperation with industry partners with a common goal of enhancing the existing logistics network, whether it be on the IT or physical delivery and warehousing levels”. With a planned initial investment of $16.3 billion, the consortium marks a critical step in Alibaba’s vision of developing what it calls a China Smart Logistics Network within this decade. The ultimate aim is to solve a common problem that the company describes as a “key industry bottleneck for e-commerce growth in China”, the spokesperson says.
…
Only sophistication and specialization can ensure that Alibaba’s Taobao and Tmall platforms will function efficiently in the future. The company wants to be able to guarantee same-day delivery nationwide. And it believes this will be possible only if all the parties involved form partnerships and strategic alliances to actively participate in the development of a ‘Modern 21st Century Logistics Network’.
It’s an ambitious attempt. According to the company, over the next 5-10 years, the newly formed Cainiao will oversee the construction of a nationwide warehousing network that will cover a total area as large as 560 American football fields (3 million square meters approximately). Beijing, Tianjin, the Yangtze River Delta and the Pearl River Delta are some of the locations under consideration to build these logistics hubs. Since the project is conceived as an Open Logistics Platform, its partners, Taobao sellers and B2C websites can openly share facilities and all the logistics data.
China M-commerce Market Research 2012 [Advangent AG, May 15, 2013]
2012 is a triumphant year for e-commerce in China.
Alibaba, the owner of Taobao and TMall online store has reached top place as the most profitable Internet company in terms of net profit in Q4; several leading e-commerce providers are contending for larger market share while continuing to fuel the growth of the market. M-commerce is also booming.
Here’s a look at what China market holds for M-commerce in 2012 and beyond.
First of all, M-commerce user base has been growing steadily since 2009, it reached 149 million by the end of 2012 and expects to top 352 million by 2015.
In terms of market share, No one can beat Taobao‘s dominance at 62.7%. Jingdong, previously called 360 buy, remains a distant second at 16.7%, followed by a few other players like QQ, Suning, Vancl, Dung-dung and Yihaodian.
Moneywise, total revenue of M-commerce was merely 100 million US dollars in 2009, the figure topped 7.7 billion mark in 2012 and expects to reach 40.8 billion by 2015.
For M-commerce users, almost equal percentage of men and women shop online, the difference is less than 1%. However the number of women users is expected to catch up with men quickly.
China still has a regionally imbalanced economy. Most M-commerce shoppers come from affluent areas in the eastern part of China characterised by mega cities and dense population. For instance, 31.3%, 22.2% and 17.2% shoppers are from south China, east China and north China respectively where three largest metropolitan cities Guangzhou, Shanghai and Beijing are located.
There’re quite few choices for smartphone operation system. Android leads the market at 62.5%, followed by iOS at 32.7% and Symbian at 4.5%, which is still used on large number of low-end devices. Windows has got only 0.3% and there is lots of catch up to do for Microsoft.
Shoppers on Android, iOS and Symbian follow similar trends in time of shopping. However, while shopping on Android and iOS peak during the rush hours in the morning and afternoon, on the other hand, a large number of users on Symbian shop close to midnight.
Women and men have quite different tendencies in products bought. Women’s top purchases include women’s clothing, shoes, bags, cosmetic and skincare, and mother and baby products; men’s purchases include men’s clothing, women’s clothing, and 3C products.
Now, the average monthly spend for Q1, Q2, Q3 and Q4. While the spend under 8 dollars went down from 27.2% to 19.7%, spend in the 8 dollars to 48 dollars range has shown steady growth throughout the year. The spend level is expected to grow along with the improvement of living standard and maturization of large payment on mobile phone.
Concern for payment security is clearly indicated in payment method. 33.2% shoppers choose cash on delivery and 32.6% 3rd party payment such as Taobao’s Alipay. Only 13.2% choose online banking and 11.2% mobile payment. Less than 5% pay through China Mobile payment Easyown, and 2.4% through bank transfer.
For delivery method, around 67% shoppers use privately-run courier services due to price advantage and speed of delivery, around 21% choose EMS, a service run by China Post for security and better coverage as it’s often the only option for delivery to remote regions in China.
For users not choosing online shopping on mobile phone, the leading concerns are payment security, small screen that doesn’t provide good user-experience and slow network speed. Other concerns include, heard too many negative reviews, it’s troublesome to set up mobile payment, don’t have the right resources, worry about not good at using mobile online shopping, don’t know how to set up, don’t like online shopping, and don’t know smartphone can do online shopping.
This video infographic is presented by Advangent — a digital link to your business in China. Visit us to find more at http://www.advangent.com. Thank you for watching.
Chinese B2C E-Commerce driven by Luxury Goods and Social Commerce [preview for ‘Asia B2C E-Commerce Report 2013’ by yStats.com, Feb 5, 2013]
The recent “China B2C E-Commerce Report 2013” by Hamburg-based secondary market research company yStats.com provides information about the Chinese B2C E-Commerce market. Aside from trends, it covers revenues, the share of B2C E-Commerce on total retail sales, product categories, Internet user and shopper data, as well as information about leading players in B2C E-Commerce in China.
Chinese B2C E-Commerce expected to grow by approximately 30 Percent annually over the next Years
B2C E-Commerce is gaining more and more ground in China. According to forecasts, it is expected to grow by more than 30 percent annually between 2010 and 2016. Overall, fashion, shoes and bags, as well as computers and household appliances are among the most popular product categories online. B2C E-Commerce with luxury goods is one of the leading trends. In recent years, this segment has grown more strongly than traditional B2C E-Commerce.
A growing number of Chinese residents use social networks to purchase products online. Social Commerce is expected to become even more significant in China than in the USA. M-Commerce is also gaining in importance. Between 2011 and 2012, M-Commerce grew approximately fivefold and now accounts for more than four percent of total B2C E-Commerce sales.
Amazon is only in fifth Place among Online Retailers in China
Leading Chinese online retailers include Tmall [of Alibaba Group], 360buy, Tencent and Suning.com. Amazon is only in fifth place in China, with a market share of less than three percent. In 2011, Alibaba Group’s Tmall.com generated more than 100 billion CNY [$16.3 billion] in revenue, increasing its revenue by a three-digit growth rate. Some foreign companies also try to gain a foothold in the Chinese B2C E-Commerce market. In 2012, US company Toys’R‘Us opened its first online shop in China. However, online retailers face problems with the delivery of products ordered online. Consequently, retailers such as VANCL and 360buy are currently developing their own delivery solutions as shown in yStats.com’s “China B2C E-Commerce Report 2013”.
B2C E-Commerce and M-Commerce in China are expected to continue growing by double- to triple-digit percentage figures. However, the share of Internet users who also make purchases online is still much lower than in other countries of the Asia-Pacific region such as Japan and Australia.
Study on global B2C E-Commerce trends sees more personalization and increased use of mobile devices [yStats.com press release, April 11, 2013]
A newly released study by the Hamburg based secondary research company yStats points to trends expected to affect the B2C E-Commerce market in the coming years. Online shopping is likely to become more personalized, with retailers customizing their services and integrating online sales channels such as websites and social networks on any device that will connect to the Internet. M-Commerce is expected to play an ever larger role in the future, with over half a billion customers following the trend to shop via mobile devices by 2016. Moreover, throughout the world, online shoppers are forecasted to increasingly prefer to pay online when buying over the Internet, causing the online and mobile payment markets to grow strongly, especially in Asia.
Worldwide B2C E-Commerce growth will be led by large increases in the Asia-Pacific region
As current trends continue, Asia-Pacific is expected to overtake North America as the region with the highest B2C E-Commerce sales in 2013 and to account for over a third of global B2C E-Commerce revenues. By 2016, the Asia-Pacific region’s share is likely to increase further, while the North America and Western Europe shares of world total B2C E-Commerce are expected to steadily erode. Still, in 2013 USA is projected to remain by far the largest B2C E-Commerce market worldwide. One of the major trends there is expected to be growth of M-Commerce, reflected in triple-digit growth rates of mobile payments in the years to 2016. The Asia-Pacific region’s growth is expected to be led by China, with the number of online shoppers there projected to reach almost 2.5 times the number in the USA by 2016. M-Commerce is gaining popularity in China as well, with mobile sales on total B2C E-Commerce sales projected to triple by 2015. The online sales of luxury goods such as health and beauty products, apparel and watches has led the recent surge in B2C E-Commerce in China. New delivery systems and payment methods are being implemented in that country as well, helping to tap into the great potential for online commerce.
Intense growth foreseen in other nations
The other BRIC countries, Brazil, Russia and India, are also projected to see their B2C E-Commerce markets boom in the coming years. In India B2C E-Commerce is expected to see intense growth as soon as the payment environment is improved, since the current cash-on-delivery method of payment is seen as a hindrance to growth. The growth of Russian B2C E-Commerce is driven by the increasing Internet audience, already the largest in Europe, and increased online sales are anticipated as the challenge of product fulfillment is overcome. In Brazil online shopping benefits from growing mobile Internet penetration and social commerce. In Mexico B2C E-Commerce is forecasted to grow at double-digit rates in the years to 2015, with online travel sales leading the market. Another emerging B2C E-Commerce market is Africa. Growing smartphone penetration, especially in South Africa, is expected to boost M-Commerce and mobile payment markets on the continent.
Another trend influencing worldwide growth in online sales is the concept of group buying. In the Middle East particularly, group buying and daily deals websites have boosted B2C E-Commerce. Sales of Groupon in one nation in the region were so strong last year that the vendor could not keep up with the demand.
Growth expected in travel and gaming sectors
Among other trends highlighted in the yStats report, social media are forecasted to play an increasing role in the travel segment of the global B2C E-Commerce market, by helping customers research information for a trip. Moreover, the demand for travel arrangements adjusted for use on smartphones is likely to grow. Another market segment, online gambling, is expected to undergo a change in the years to 2015, with sports betting losing some of its share to lottery and casino.
Now automatic Go2Taobao.com => BuyWithAgents.com:
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Android to overtake the overall PC market?
I came to this after the recent posts of mine (between July 20 and August 17, 2013):
- With Android and forked Android smartphones as the industry standard Nokia relegated to a niche market status while Apple should radically alter its previous premium strategy for long term
- Google Play catchup with iOS App Store and its way of assuring compatibility across Android 1.6 to 4.3
- The Upcoming Mobile Internet Superpower
- China is the epicenter of the mobile Internet world, so of the next-gen HTML5 web
- Superphones turning point: segment satured with Tier 1 globals while the Chinese locals are at less than 40% of the Samsung price
- Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation
- GiONEE (金立), the emerging global competitor on the smartphone market
- Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung
as well as after the accumulated contents of my separated website on the whole issue of ‘USD99 Allwinner’ devoted to a multifaceted disruption to not only the traditional PC market but even to the current tablet market as the analyst companies are viewing that.
Those analyst companies are already hinting indirectly to the possibility of Android (sooner or later) overtaking the overall PC market via the following headlines which I derived from their recent press release contents:
- IDC: ‘Tablets will surpass portable PC volumes already this year’
- Gartner: ‘Traditional PC shipments to decline as tablets are becoming the primary consumption device’
- Digitimes Research: ‘Overtaking iPad will happen in 2H13’
- Canalys says ‘Yes’
- EnfoDesk (Analysys International) from China says ‘For sure, as it is already happening against the iPad in China even at a nascent stage of the local tablet market’
You can read those release in the detailed sections given below.
Before that first note: Everything is rooted in the established fact that: TrendForce: iPad Marked Historically Low Market Share 35% of Global Q2 Tablet Shipment [press release, July 25, 2013] (although the exact number differs between the different market research organisations, as you will see in the detailed sections below)
According to the survey by WitsView, the display research division of the global market intelligence provider TrendForce, the global shipment of the 7” tablets with WSVGA resolution and above attained 41.1 million units, dropping 12.4% from the previous quarter. The seasonal factor, the generation shuffles for some mainstream products, and the inventory adjustments amid the weakening sales were all key reasons for declining shipments.
WitsView’s research director Eric Chiou says that Apple, as one single brand that controls the most volumetric tablet shipment, saw its 9.7” iPad entering the end of life cycle in Q2, and iPad mini’s relatively selling prices caused slow sales and the impacts from the inventory adjustments, leading to a dropping shipment of 14.6 million units compared with 19.5 million units in Q1. On top of the quarterly drop as high as 25%, its market share has dropped to 35.5%, the new historical low.
Samsung’s ambition of boosting the tablet shipment was also shown on the Q2 shipment. Despite its slightly decreased shipment of 8.8 million units from the previous quarter, the Korean maker’s market share, supported by the newly launched 8” model, grew from 20.2% to 21.5%, still a remarkable result. As for the two leading PC brands, Asus and Acer, their business cores both were placed on the under-$130 7” products, and the price-cutting strategy helped them become the two of a few brands counter to the declining trend, seeing excellent QoQ growth of 60% and 36%, respectively.
“The two long-term winners of the entry-level tablet segment, Amazon and Google, showed unideal shipment results, holding shipment volumes of only 1.1 million and 0.9 million units, respectively,” Chiou indicates. Amazon’s 2013 new models are all concentrated after September and the brand is in an empty-product period, while Google’s fighter model Nexus 7 had the 1st generation approach the end of life cycle in Q2 and saw a significantly dropping shipment. The single-quarter shipment will bounce back to more than 2 million units in Q3 as the 2nd generation product is projected to ship smoothly.
The white-box tablet couldn’t avoid the decline in Q2. The price increases and the short supply for the key component RAM led to double strikes of cost increase and insufficient supply to white-box tablets that had smaller production scales, in addition to brands’ strongly promoted entry-level tablets that squeezed their room for survival. Under both the internal and external impacts, the white-box tablet saw a shipment volume of only 9.7 million units, declining 7% QoQ
Based on WitsView’s analysis, on top of Amazon’s yearly new 7” model and the 2nd generation of Nexus 7, several highly-anticipated models will be revealed in Q3, including Apple’s heavyweight Generation 5 iPad and the new Android 10.1” tablet intensively designed by PC brands. With the stimulation of improved spec and tempting prices, the Q3 shipment is projected to reach an amount of 49.6 million units, challenging a QoQ growth of 21%. The tablet shipment for the entire 2013 is estimated at 196.5 million units, including 153.2 million units of brand tablets and 43.3 million units of white-box tablets.
The second well established fact affecting the future is that Surface RT was a huge market failure first recognized indirectly via the FORM 10-K submission of the Microsoft on July 18, 2013.
… The general availability of Surface RT and Windows 8 started on October 26, 2012. The general availability of Surface Pro started on February 9, 2013. …
ITEM 6. SELECTED FINANCIAL DATA
… includes a charge for Surface RT inventory adjustments recorded in the fourth quarter of fiscal year 2013, which decreased operating income by $900 million, net income by $596 million, and diluted earnings per share by $0.07. …
RESULTS OF OPERATIONS
…
- Cost of revenue increased $2.7 billion or 16%, reflecting increased product costs associated with Surface and Windows 8, including an approximately $900 million charge for Surface RT inventory adjustments, higher headcount-related expenses, payments made to Nokia related to joint strategic initiatives, royalties on Xbox LIVE content, and retail stores expenses, offset in part by decreased costs associated with lower sales of Xbox 360 consoles and decreased traffic acquisition costs.
- Sales and marketing expenses increased $1.4 billion or 10%, reflecting advertising of Windows 8 and Surface.
…
Windows Division
…
Fiscal year 2013 compared with fiscal year 2012
Windows Division revenue increased $839 million. Surface revenue was $853 million. …
Cost of revenue increased $1.8 billion, reflecting a $1.6 billion increase in product costs associated with Surface and Windows 8, including a charge for Surface RT inventory adjustments of approximately $900 million. Sales and marketing expenses increased $1.0 billion or 34%, reflecting an $898 million increase in advertising costs associated primarily with Windows 8 and Surface.
…
The possibility of such failure was already recognized in my other posts:
- Microsoft Surface with some questions about the performance and smoothness of the experience [Nov 12 –28, 2012]
- Steven Sinofsky, ex Microsoft: The victim of an extremely complex web of the “western world” high-tech interests [Nov 13-20, 2012]
IDC: ‘Tablets will surpass portable PC volumes already this year’
IDC Forecasts Worldwide Tablet Shipments to Surpass Portable PC Shipments in 2013, Total PC Shipments in 2015 [press release, May 28, 2013]
According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker, tablet shipments are expected to grow 58.7% year over year in 2013 reaching 229.3 million units, up from 144.5 million units last year. IDC now predicts tablet shipments will exceed those of portable PCs this year, as the slumping PC market is expected to see negative growth for the second consecutive year. In addition, IDC expects tablet shipments to outpace the entire PC market (portables and desktops combined) by 2015. (A press release summarizing IDC’s latest PC market forecast can be found here.)
“What started as a sign of tough economic times has quickly shifted to a change in the global computing paradigm with mobile being the primary benefactor,” said Ryan Reith, Program Manager for IDC’s Mobility Trackers. “Tablets surpassing portables in 2013, and total PCs in 2015, marks a significant change in consumer attitudes about compute devices and the applications and ecosystems that power them. IDC continues to believe that PCs will have an important role in this new era of computing, especially among business users. But for many consumers, a tablet is a simple and elegant solution for core use cases that were previously addressed by the PC.”
While Apple has been at the forefront of the tablet revolution, the current market expansion has been increasingly fueled by low-cost Android devices. In 2013, the worldwide average selling price (ASP) for tablets is expected to decline -10.8% to $381. In comparison, the ASP of a PC in 2013 is nearly double that at $635. IDC expects tablet prices to decline further, which will allow vendors to deliver a viable computing experience into the hands of many more people at price points the PC industry has strived to meet for years.
“Apple’s success in the education market has proven that tablets can be used as more than just a content consumption or gaming device,” said Jitesh Ubrani, Research Analyst for the Worldwide Quarterly Tablet Tracker. “These devices are learning companions, and as tablet prices continue to drop, the dream of having a PC for every child gets replaced with the reality that we can actually provide a tablet for every child.”
In addition to lower prices, another major shift in the tablet market has occurred around screen sizes. Apple’s first generation iPad, which included a 9.7-inch display, was perceived by many as the sweet spot for tablets. That is, until 7-inch Android-based tablets began to gain traction in the market. Apple responded with the iPad mini in the fourth quarter of 2012, and in the space of two quarters the sub-8-inch category exploded to overtake the larger-sized segment in terms of total shipments.
Worldwide Tablet Market Share by Screen Size Band, 2011 – 2017
Screen Size
2011
2013
2017
< 8″
27%
55%
57%
8″ – 11″
73%
43%
37%
11″+
0%
2%
6%
Total
100%
100%
100%
Source: IDC Worldwide Tablet Tracker, May 28, 2013.
* Forecast Data
Table Notes:
- Shipments include shipments to distribution channels or end users. OEM sales are counted under the vendor/brand under which they are sold.
- IDC considers all LCD-based slate devices with screens between 7 and 16 inches as tablets, regardless of whether or not they include a removable keyboard (such as the Surface RT). Convertible devices with non-removable keyboards (such as Lenovo’s Yoga) are not counted as Tablets.
Tablet Shipments Slow in the Second Quarter As Vendors Look To Capitalize on a Strong Second Half of 2013, According to IDC [press release, Aug 5, 2013]
As expected, worldwide tablet shipment growth slowed in the second quarter of 2013 (2Q13), according to preliminary data from the International Data Corporation (IDC)Worldwide Quarterly Tablet Tracker. Worldwide tablet shipments finally experienced a sequential decline as total volumes fell -9.7% from 1Q13. However, the 45.1 million units shipped in the second quarter was up 59.6% from the same quarter in 2012, when tablet vendors shipped 28.3 million devices.
Lacking a new product launch in March to help spur shipments, Apple’s iPad saw a lower-than-predicted shipment total of 14.6 million units for the quarter, down from 19.5 million in 1Q13. In years past, Apple has launched a new tablet heading into the second quarter, which resulted in strong quarter-over-quarter growth. Now, Apple is expected to launch new tablet products in the second half of the year, a move that better positions it to compete during the holiday season. Meanwhile, the other two vendors in the top 3 also saw a decline in their unit shipments during the quarter. Second-place Samsung shipped 8.1 million units, down from 8.6 million in the first quarter of 2013, although up significantly from the 2.1 million units shipped in 2Q12. And third-place ASUS shipped a total of 2.0 million units in 2Q13, down from 2.6 million in 1Q13.
“A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors,” said Tom Mainelli, Research Director, Tablets at IDC. “With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market.”
Not all vendors experienced a slowdown during the quarter. PC stalwarts Lenovo and Acer both re-entered the top five this quarter. Lenovo continued to make headway into the world of mobility and for the first time had shipments surpass the million unit mark in a quarter, shipping a total of 1.5 million devices. This was up 313.9% from a year ago and enough to capture 3.3% market share. Rounding out the top 5 was Acer, which shipped 1.4 million tablets in 2Q13 for 247.9% year-over-year growth and an increase of 35.4% over the first quarter of 2013.
“The tablet market is still evolving and vendors can rise and fall quickly as a result,” said Ryan Reith, Program Manager for IDC’s Mobility Tracker programs. “Apple aside, the remaining vendors are still very much figuring out which platform strategy will be successful over the long run. To date, Android has been far more successful than the Windows 8 platform. However, Microsoft-fueled products are starting to make notable progress into the market.”
Top Five Tablet Vendors, Shipments, and Market Share, Second Quarter 2013 (Shipments in millions)
Vendor
2Q13 Unit Ship-ments
2Q13 Market Share
2Q12 Unit Ship-ments
2Q12 Market Share
Year-over-Year Growth
1. Apple
14.6
32.4%
17.0
60.3%
-14.1%
2.Samsung
8.1
18.0%
2.1
7.6%
277.0%
3. ASUS
2.0
4.5%
0.9
3.3%
120.3%
4. Lenovo
1.5
3.3%
0.4
1.3%
313.9%
5. Acer
1.4
3.1%
0.4
1.4%
247.9%
Others
17.5
38.8%
7.4
26.2%
136.6%
Total
45.1
100.0%
28.3
100.0%
59.6%
Source: IDC Worldwide Tablet Tracker, August 5, 2013.
See additional Table Notes following the last table.
Top Tablet Operating Systems, Shipments, and Market Share, Second Quarter 2013 (Shipments in Millions)
Vendor
2Q13 Unit Ship-ments
2Q13 Market Share
2Q12 Unit Ship-ments
2Q12 Market Share
Year-over-Year Growth
1. Android
28.2
62.6%
10.7
38.0%
162.9%
2. iOS
14.6
32.5%
17.0
60.3%
-14.1%
3.Windows
1.8
4.0%
0.3
1.0%
527.0%
4. Windows RT
0.2
0.5%
N/A
N/A
N/A
5.BlackBerry OS
0.1
0.3%
0.2
0.7%
-32.8%
Others
0.1
0.2%
N/A
N/A
N/A
Total
45.1
100.0%
28.3
100.0%
59.6%
Source: IDC Worldwide Tablet Tracker, August 5, 2013
Table Notes:
- All data are preliminary and subject to change. Vendor shipments are branded shipments and exclude OEM sales for all vendors.
- Some IDC estimates prior to financial earnings reports.
- Shipments include shipments to distribution channels or end users. OEM sales are counted under the vendor/brand under which they are sold.
- IDC considers all LCD-based slate devices with screens between 7 and 16 inches as tablets, regardless of whether or not they include a removable keyboard (such as the Surface RT). Convertible devices with non-removable keyboards (such as Lenovo’s Yoga) are not counted as Tablets.
Gartner: ‘Traditional PC shipments to decline as tablets are becoming the primary consumption device’
Gartner Says Worldwide PC, Tablet and Mobile Phone Shipments to Grow 5.9 Percent in 2013 as Anytime-Anywhere-Computing Drives Buyer Behavior [press release, June 24, 2013]
Traditional PC Shipments to Decline 10.6 Percent in 2013, While Tablet Shipments Increase 67.9 Percent
Worldwide devices (the combined shipments of PCs, tablets and mobile phones) are projected to reach 2.35 billion units in 2013, a 5.9 percent increase from 2012, according to Gartner, Inc. The market is being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline.
Worldwide traditional PC (desk-based and notebook) shipments are forecast to total 305 million units in 2013, a 10.6 percent decline from 2012 , while the PC market including ultramobiles is forecast to decline 7.3 percent in 2013 (see Table 1). Tablet shipments are expected to grow 67.9 percent, with shipments reaching 202 million units, while the mobile phone market will grow 4.3 percent, with volume of more than 1.8 billion units. The sharp decline in PC sales recorded in the first quarter was the result in a change in preferences in consumers’ wants and needs, but also an adjustment in the channel to make room for new products hitting the market in the second half of 2013.
“Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. Mobility is paramount in both mature and emerging markets,” said Carolina Milanesi, research vice president at Gartner.
Table 1
Worldwide Devices Shipments by Segment (Thousands of Units)
Device Type
2012
2013
2014
PC (Desk-Based and Notebook)
341,273
305,178
289,239
Ultramobile
9,787
20,301
39,824
Tablet
120,203
201,825
276,178
Mobile Phone
1,746,177
1,821,193
1901,188
Total
2,217,440
2,348,497
2,506,429
Source: Gartner (June 2013)
Demand for ultramobiles (which includes Chromebooks, thin and light clamshell designs, and slate and hybrid devices running Windows 8) will come from upgrades of both notebooks and premium tablets, such as the Apple iPad or Galaxy Tab10.1. Analysts said ultramobile devices are gaining in attractiveness and drawing demand away from other devices. This will be even more evident in the fourth quarter of 2013 when the combination of new design based on Intel processors Bay Trail and Haswell running on Windows 8.1 will hit the market. Although these devices will only marginally help overall sales volumes initially, they are expected to help vendors increase average selling prices (ASPs) and margins.
The tablet and smartphone markets are facing some challenges as these devices gain longer life cycles. There has also been a shift as many consumers go from premium tablets to basic tablets. The share of basic tablets is expected to increase faster than anticipated, as sales of the iPad Mini already represented 60 percent of overall iOS tablet sales in the first quarter of 2013.
“The increased availability of lower priced basic tablets, plus the value add shifting to software rather than hardware will result in the lifetimes of premium tablets extending as they remain active in the household for longer. We will also see consumer preferences split between basic tablets and ultramobile devices,” said Ranjit Atwal, research director at Gartner. “With mobile phones, volume expectations for 2013 have been brought down as the life cycles lengthen as consumers wait for new models and lower prices to hit the market in the Fall and holiday season. The challenge in the smartphone market is also that, as penetration moves more and more to the mass market, price points are lowering and in most cases so do margins.”
“Although the numbers seem to paint a clear picture of who the winner will be when it comes to operating systems (OS) in the device market (see Table 2), the reality is that today ecosystem owners are challenged in having the same relevance in all segments,” said Ms. Milanesi. “Apple is currently the more homogeneous presence across all device segments, while 90 percent of Android sales are currently in the mobile phone market and 85 percent of Microsoft sales are in the PC market.”
Table 2
Worldwide Devices Shipments by Operating System (Thousands of Units)
Operating System
2012
2013
2014
Android
505,509
866,781
1,061,270
Windows
346,464
339,545
378,142
iOS/MacOS
212,878
296,356
354,849
RIM
34,584
25,224
22,291
Others
1,118,004
820,592
689,877
Total
2,217,440
2,348,497
2,506,429
Source: Gartner (June 2013)
Additionally, with enterprises’ growing acceptance of bring your own device (BYOD), there is an increase in consumer-owned devices in the computing world. Gartner forecasts that computing devices bought by consumers will grow from 65 percent in 2013 to 72 percent in 2017. This signifies the growing importance of designing for the consumer inside the enterprise.
Gartner’s detailed market forecast data is available in the report, “Forecast: Devices by Operating System and User Type, Worldwide, 2010-2017, 2Q13 Update.” The report is on Gartner’s website athttp://www.gartner.com/resId=2524916.
Gartner Says Worldwide PC Shipments in the Second Quarter of 2013 Declined 10.9 Percent [press release, July 10, 2013]
PC Industry Continues to Shrink as the Installed Base Restructures to Accommodate Tablets as the Primary Consumption Device
Worldwide PC shipments dropped to 76 million units in the second quarter of 2013, a 10.9 percent decrease from the same period last year, according to preliminary results by Gartner, Inc. This marks the fifth consecutive quarter of declining shipments, which is the longest duration of decline in the PC market’s history.
All regions showed a decline compared to a year ago. The fall in the Asia/Pacific PC market continued, showing five consecutive quarters of the shipment decline, while the EMEA PC market registered two consecutive quarters of double-digit decline.
“We are seeing the PC market reduction directly tied to the shrinking installed base of PCs, as inexpensive tablets displace the low-end machines used primarily for consumption in mature and developed markets,” said Mikako Kitagawa, principal analyst at Gartner. “In emerging markets, inexpensive tablets have become the first computing device for many people, who at best are deferring the purchase of a PC. This is also accounting for the collapse of the mini notebook market.”
HP and Lenovo’s neck-and-neck competition continued. This time, Lenovo was back in the top position by only a small difference in share (see Table 1). Lenovo showed mixed regional results, as it experienced strong growth in the Americas and EMEA, while showing a major decline in Asia/Pacific. Weakness in China was most likely the contributor of Lenovo’s shipment decline in the region as the majority of Lenovo’s volume came from China.
While HP was slightly behind Lenovo, HP is a market leader in key regions including the U.S., EMEA and Latin America. Asia/Pacific has been a weakness the last three years for HP, but preliminary second quarter results suggest an improvement of their performance in the region.
Table 1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q13 (Units)
Company
2Q13 Ship-ments
2Q13 Market Share (%)
2Q12 Ship-ments
2Q12 Market Share (%)
2Q12-2Q13 Growth (%)
Lenovo
12,677,265
16.7
12,755,068
14.9
-0.6
HP
12,402,887
16.3
13,028,822
15.3
-4.8
Dell
8,984,634
11.8
9,349,171
11.0
-3.9
Acer Group
6,305,000
8.3
9,743,663
11.4
-35.3
ASUS
4,590,071
6.0
5,772,043
6.8
-20.5
Others
31,041,130
40.8
34,675,824
40.6
-10.5
Total
76,000,986
100.0
85,324,591
100.0
-10.9
Note: Data includes desk-based PCs and mobile PCs, including mini-notebooks but not media tablets such as the iPad.
Source: Gartner (July 2013)
Dell’s shipments declined compared to a year ago, but its 2Q13 results showed a smaller decline than the past several quarters. Dell showed good growth in the U.S. and Japan, but struggled to increase shipments in Asia/Pacific and EMEA. Both Acer and ASUS showed steep declines compared to the second quarter last year. The decline was partly affected by their strategies to exit the mini-notebook market.
“While Windows 8 has been blamed by some as the reason for the PC market’s decline, we believe this is unfounded as it does not explain the sustained decline in PC shipments, nor does it explain Apple’s market performance,” Ms. Kitagawa said.
In the U.S. market, PC shipments totaled 15 million units in the second quarter of 2013, a 1.4 percent decline from the second quarter of 2012 (see Table 2). This decline was less than the past seven quarters, and the market grew 8.5 percent sequentially.
“Our preliminary results indicate that this reduced market decline was attributed to solid growth in the professional market,” Ms. Kitagawa said. “Three of the major professional PC suppliers, HP, Dell and Lenovo, all registered better than U.S. average growth rate. The end of Windows XP support potentially drove the remaining PC refresh in the U.S. professional market.”
Table 2
Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q13 (Units)
Company
2Q13 Ship-ments
2Q13 Market Share (%)
2Q12 Ship-ments
2Q12 Market Share (%)
2Q12-2Q13 Growth (%)
HP
3,957,761
26.4
3,976,041
26.2
-0.5
Dell
3,681,725
24.6
3,458,736
22.8
6.4
Apple
1,740,500
11.6
1,818,959
12.0
-4.3
Lenovo
1,515,562
10.1
1,266,109
8.3
19.7
Toshiba
848,984
5.7
1,006,900
6.6
-15.7
Others
3,230,717
21.6
3,659,220
24.1
-11.7
Total
14,975,249
100.0
15,185,965
100.0
-1.4
Note: Data includes desk-based PCs and mobile PCs, including mini-notebooks but not media tablets such as the iPad.
Source: Gartner (July 2013)
PC shipments in Europe, Middle East and Africa (EMEA) were weakened in the second quarter of 2013, with a 16.8 per cent decline over the same period last year, marking the fifth consecutive quarter of decreasing shipments.
“The sharp decline in the second quarter of 2013 was partly due to the shift in usage patterns away from notebooks to tablets, and partly because the PC market was exposed to inventory reductions in the channel due to the start of the transition to new Haswell-based products,” said Isabelle Durand, principal research analyst at Gartner. “Touch-based notebooks still account for less than 10 per cent of the total consumer notebook shipments in the last quarter.”
“Shipment levels remained weak in Western Europe in the second quarter of 2013 as PC replacement rates continued to be extremely low, while the challenging economic environment is muting spending in consumer markets,” said Ms Durand. “Shipments in Eastern Europe also remained low as this is typically a quiet quarter for business buyers in the region, and consumers are predominantly looking for Android-based tablets. In the Middle East and Africa, tablet and smartphone adoption also continued to draw demand away from PCs in the second quarter of 2013.”
Despite the steep shipment decline, HP retained the top position in EMEA due to better results in the professional PC market. Lenovo was the only top five vendor to exhibit shipment growth, recording a fourth consecutive quarter of growth and taking second place in the EMEA PC vendor rankings in the second quarter of 2013.
Acer exhibited the worst performance of the second quarter with a shipment decline of 38.5 percent year-on-year. Most of Acer’s decline resulted from its portfolio shifting away from netbooks to Android tablets. ASUS also experienced a PC shipment decline in the second quarter 2013. The drop of its netbooks continued to impact its overall notebook results.
Table 3
Preliminary EMEA PC Vendor Unit Shipment Estimates for 2Q13 (Units)
Company
2Q13 Ship-ments
2Q13 Market Share (%)
2Q12 Ship-ments
2Q12 Market Share (%)
2Q12-2Q13 Growth (%)
HP
3,779,160
17.8
4,683,376
18.3
-19.3
Lenovo
2,641,622
12.4
2,180,362
8.5
21.2
Acer Group
2,456,255
11.5
3,995,518
15.6
-38.5
Dell
1,979,895
9.3
2,173,552
8.5
-8.9
ASUS
1,743,345
8.2
2,670,268
10.4
-34.7
Others
8,675,143
40.8
9,864,285
38.6
-12.1
Total
21,275,420
100.0
25,567,361
100.0
-16.8
Notes: Data includes desk-based PCs and mobile PCs, including x86 tablets equipped with Windows 8. All data is estimated, based on a preliminary study. Final estimates will be subject to change. The statistics are based on the shipments selling into channels.
Source: Gartner (July 2013)
In Asia/Pacific, PC shipments surpassed 26.8 million units in the second quarter of 2013, an 11.5 percent decline from the first quarter of 2012. All country markets across the region showed weakness, but India performed slightly better due to a state PC tender fulfillment. China’s PC shipment remained weak as the consumer market was hampered with lack of new demand generation programs, such as subsidized PC program in the rural cities.
These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe. Additional research can be found on Gartner’s Computing Hardware section on Gartner’s website at http://www.gartner.com/it/products/research/asset_129157_2395.jsp.
Digitimes Research: ‘Overtaking iPad will happen in 2H13’
Digitimes Research: iPad sees its first on-year shipment drop in 2Q13 [July 29, 2013]
Global tablet shipments reached 29.32 million units in the second quarter of 2013, down 8.2% sequentially, but still up 46.6% compared to the same period a year ago. As overall market demand is declining, both iPad and non-iPad product shipments have been impacted. Because of the iPad mini’s significant shipment drop, Apple’s tablet shipments in the second quarter were only 14.6 million units, down 25.1% sequentially and 2.7% on year, according to Digitimes Research’s latest figures.
As for non-iPad tablet shipments, non-Apple brand vendors’ new products and the second-generation Nexus 7 have both contributed to the volume, helping it to grow 18.5% on quarter and reach 14.72 million units. However, since Samsung Electronics and Lenovo have both increased their in-house production rates, Taiwan’s share of global tablet shipments dropped below 70% in the second quarter with shipments of only 20.38 million units, Digitimes Research figures showed.
In terms of brand vendors’ ranking, Apple and Samsung Electronics were the top-two players, followed by Asustek Computer third, Lenovo fourth and Acer sixth. As for processor rankings, MediaTek was the third-largest supplier in the second quarter thanks to its strategy of pushing mainly in the entry-level segment, only behind Apple and Texas Instruments (TI). Nvidia was the fourth largest with Samsung and Intel following closely behind.
Digitimes Research: Tablet shipments to grow 17.7% on year in 2H13 [Aug 6, 2013]
Tablet shipments in the second half are expected to reach 82.07 million units, up 17.7% on year; however, several changes will also occur during the period: hardware brand vendors will dominate the small-size tablet segment; non-iPad tablet shipments will surpass those of iPad; closed Android platforms will be impacted by the official Android platform; and Qualcomm and MediaTek will replace Texas Instruments (TI) and Nvidia in the non-Apple camp, according to Digitimes Research’s latest figures.
Small-size devices are expected to become mainstream products of the tablet market, accounting for 70% of total shipments in the second half. Non-iPad tablet shipments are also expected to surpass those of iPad and reach 45.07 million units. With the non-iPad camp’s strong shipments, over 50% of global tablets will adopt the Android operating system in the second half, Digitimes Research estimates.
Android’s large market share will also strongly impact closed Android platforms such as Amazon’s operating system for its tablets due to lack of key application support.
The Retina display-featured iPad mini may not appear before the end of 2013 due to the panel’s weak yield rate and the possibility that the device may undermine sales of the new high-end iPad. As a result, Apple’s shipments in the second half may drop to 37 million units with an on-year growth of 3%.
As for Windows-based tablets, although Microsoft is offering more price cuts for its Small Screen Touch (SST) program, the deal is unlikely to help push vendors to release Windows-based devices and the platform will only account for 3.8% of second-half tablet shipments.
Qualcomm became the processor supplier of the second-generation Nexus 7 and the third-generation Kindle Fire, replacing Nvidia and TI. Qualcomm will ship close to 10 million processors in the second half of 2013, becoming the largest CPU supplier of the non-Apple camp. MediaTek, thanks to its hardware brand clients’ small-size tablet orders, will become the second largest supplier, followed by Samsung Electronics and Intel, both of whom will ship over seven million units.
Taiwan makers’s tablet shipments will reach 59.45 million units in the second half, but as Samsung and Lenovo are increasing their in-house production rates, Taiwan makers’ share of global tablet shipments will drop to around 70%. As ODMs are aggressively competing for orders, Apple, Amazon and Asustek Computer will no longer place most of their orders with only Foxconn Electronics (Hon Hai Precision Industry) and Quanta Computer and will spread out their orders more evenly, Digitimes Research believes.
Canalys says ‘Yes’
Small tablets drive big share gains for Android [Canalys press release, Aug 1, 2013]
– Android overtakes iOS with 53% market share in tablets
Over 34 million tablets shipped in Q2 2013, a 43% year-on-year increase. Tablets now account for 31% of worldwide PC shipments. But Apple’s performance faltered. Its tablet shipments declined 14% on Q2 2012 and its market share dropped to 43%. The chasing pack of Samsung, Amazon, Lenovo and Acer each grew annually by over 200%, driven by increasing demand for small-screen tablets. Canalys estimates that 68% of tablets shipped in Q2 had a screen size smaller than 9″. ‘Consumers have been evaluating tablets and the results are now in,’ said Tim Coulling, Canalys Senior Analyst. ‘With touch-screens contributing to a high proportion of the build cost of a tablet, small-screen products can be priced very aggressively.’
Apple’s decline in shipments and share has been partly attributed to its aging portfolio. But Canalys believes that new product launches will have less impact on its shipments in future. ‘When Apple does decide to refresh its iPad range it will not experience the buzz of previous launches,’ said Canalys Analyst James Wang. ‘Tablets are now mainstream products and hardware innovation is increasingly difficult. With branded Android tablets available for less than $150, the PC market has never been so good for consumers, who are voting with their wallets.’ The move to smaller tablets has sparked a price war that has real consequences for the entire supply chain. These products generate little absolute margin for channel partners, vendors or component manufacturers. Content, applications and accessories (especially cases and keyboards) are now even more important to boost margins – areas where Apple remains a leader.
In addition to disappearing margins, inventory management is emerging as a major challenge. If a vendor overcommits at the product planning stage, unsold inventory can play havoc with a company’s balance sheet, even with other hit products in a portfolio. The market for full-sized tablets has stalled and even Apple has found it harder to sell its larger iPads in recent quarters. ‘Microsoft’s inventory issues with the Surface have been well publicized,’ said Coulling. ‘Heavily discounted Surface RTs will fly off the shelves. Expect prices to continue to fall though, as the starting price of $350 is still too expensive to spark an HP TouchPad-style buying frenzy.’
Despite its 53% share, Android still lags far behind iOS in the availability of fully-optimized tablet apps, and tablet app downloads from the Apple App Store dwarf those from Google Play. But Android is expected to continue to close the ecosystem lead iOS has in tablets and increase share in coming quarters. ‘Developers can and will quickly switch their priorities as different opportunities evolve and improve,’ said Canalys Senior Analyst Tim Shepherd. ‘We expect to see a substantial increase in the quantity, as well as the quality, of apps built or optimized for Android tablets over the next 12 months, as Google brings more attention to them through improvements to the Play store, and as the addressable base of devices continues to soar.’
While it is true that Apple is losing its stranglehold on the tablet market in terms of volume, it will remain its most profitable vendor for years to come. Apple has already faced a similar battle in the smart phone market, and it now looks increasingly likely that it is readying a product that can address lower price tiers and high-growth markets in that space. If this is indeed the case, Apple could replicate a similar portfolio play in the tablet market. It will be in no rush – after all, the launch of the iPad mini was designed to address this segment. But its hand could be forced if competitors’ prices continue to plummet. The margin models in the smart phone and tablet markets are very different. It will still make good margin on a cheaper iPhone but will struggle to do so with a cheaper tablet, and would instead need to rely increasingly on accessory sales and, likely, subsidy from apps and content purchases.
PC market flat in Q2 2013, despite tablet growth [Canalys press release, Aug 6, 2013]
– Android takes 17% of PC market in Q2 as PC vendors turn to Google for tablets
The worldwide PC market experienced a quarter without growth, as a 42.9% increase in tablet shipments was offset by declines in desktop and notebook shipments, which fell 7.4% and 13.9% respectively. Despite tablet growth slowing in Q2, Canalys still believes that tablets will outsell notebooks by Q4 of this year.
PC shipments in EMEA fell by 3% year-on-year in Q2, the first decline after two successive quarters of double-digit growth. Western Europe and Central and Eastern Europe continue to be challenging for vendors, with annual declines of 10% and 3% respectively. PC shipments in the Asia Pacific region declined 0.5% year-on-year to just over 40 million units. The region was badly affected by slow shipments in the People’s Republic of China, which accounted for almost 45% of the region’s shipments and declined by approximately 6%. Demand for smart phones and tablets is increasing around the world. Faced by an industry in transition, channel partners are exercising caution when planning and placing orders.
Apple remained the top PC vendor in Q2, with a 4.5 million unit lead over second-placed Lenovo. But Apple’s share fell more than two percentage points to 17.1% from 19.4% in Q2 last year due an annual decrease in iPad shipments. Desktop and notebook shipments only accounted for around 20% of its total PC shipments. With tablet vendors attacking Apple on price it must bring fresh innovation to future generations of its iPad range if it is to maintain the lead it has built in the PC market.
Lenovo had a strong quarter, gaining share in its core notebook and desktop categories, as well as tablets. Its performance in Q2 was helped by strong annual growth in EMEA (34%), the US (28%) and Latin America (93%). Lenovo’s tablet business also performed well – it shipped around 1.5 million units. ‘It is striking how successful it has been in globalizing its PC business and breaking the 1 million unit barrier is an important milestone for its tablet shipments,’ noted Canalys Analyst James Wang. ‘Lenovo is on an upward curve with its tablets, expanding in mainland China and Latin America, where there is little competition from the likes of Google or Amazon.’
HP has overtaken Samsung to regain third place. HP has recently changed its tablet strategy and launched its first Android tablet in Q2, the Slate 7. ‘HP has a broad enterprise portfolio, channel relationships and global reach that others still cannot match,’ said Canalys Research Analyst Pin-Chen Tang. ‘To increase its market share it should look to leverage its strengths in the enterprise to advance Android in business.’
iOS and Android have profited from the shift to tablets, as they have proved to be the only type of PC with any momentum. Android’s share of the total PC market increased to 17% in Q2 2013 from 6% a year ago. With the likes of HP, Lenovo and Samsung looking to use Android to compete with iOS in the tablet space, the platform is well placed to continue increasing its share. Google is targeting the consumer market and has its sights set on beating Apple in the smart phone and tablet space. Android remains weak in management and security, which is preventing commercial uptake. Google, or its partners, must address this shortfall quickly if it is to penetrate the enterprise
There has been rapid innovation in the Windows category, as vendors such as HP, Lenovo, Toshiba and Acer have built PCs using a variety of new form factors. These products are struggling to take off as the difference in price between Android and Windows-based tablets remains high. ‘Component pricing has been an issue, particularly with multi-touch screens, though scale economies make this less of an issue as demand increases. The price of Windows itself is a contributing factor and one that Microsoft must address as a matter of urgency. Its PC OEM partners are in an increasingly difficult position and consolidation in the PC market is inevitable within the next 12 months,’ said Tim Coulling, Canalys Senior Analyst.
Half a billion PCs to ship in 2013 as tablet sales rocket [Canalys press release, June 11, 2013] – Tablet shipments to grow by 59% this year to reach 182.5 million units
Canalys’ latest forecasts for the PC market (desktops, notebooks and tablets) predict that 493.1 million units will ship in 2013, representing 7% year-on-year growth. The key driver behind this growth will be tablets, which will account for 37% of the market, up from a quarter in 2012. Looking ahead to 2017, Canalys expects that 713.8 million PCs will ship worldwide (a CAGR of 9.7%), with 64% being tablets and 25% notebooks.
Worldwide demand for tablets has gone from strength to strength, while that for desktops and notebooks has waned. In the first quarter of 2013, the desktop market fell 10.3% and the notebook market declined 13.1%. The size of the tablet market, however, more than doubled in Q1 2013, with a 106.1% increase in shipments to 41.9 million units. Shipments show no sign of slowing and Canalys forecasts that in 2013 tablet shipments will reach 182.5 million units, with global tablet shipments surpassing those of notebooks in the final quarter of the year.
The reception to Windows 8 has not reinvigorated demand for Microsoft-based PCs but there is a glimmer of hope for OEMs with Microsoft’s plan to release Windows 8.1 as a free upgrade. ‘Microsoft will continue to innovate. New versions will come and its OS release cycle will gain speed. But it must address some of the criticisms that have been directed at the OS’s user interface or it risks losing even more ground to iOS and Android in the PC space,’ said Tim Coulling, Senior Analyst at Canalys.
A plethora of PC vendors have now come to market with cheaper Android devices, notably Acer, Asus and HP, but these vendors are joining a crowded market. ‘Shipment numbers can be high but absolute margins on these products are expected to be small. Low-priced tablets will not be lucrative but it is necessary to compete or a vendor will simply lose relevance and scale. In fact, accessories, particularly cases, as well as the new generation of high-tech ‘appcessories’ will likely provide higher margins than the products themselves,’ said Pin-Chen Tang, Research Analyst. ‘This new influx of Android devices will provide a boost to the platform and
Canalysthereforeexpects Android to take a 45% share this year, behind Apple at 49%[this prediction failed already for Q2 results as was reported on Aug 1 by Canalys: ‘Android overtakes iOS with 53% market share in tablets‘]. The iPad mini is expected to continue selling well, becoming more significant in terms of the product mix and spawning a further increase in consumer demand for smaller tablets.’The great hope for Windows 8 was that it would unleash new PC form factors, combining the best of both PCs and tablets. But James Wang, an Analyst at Canalys, noted, ‘These convertible products have disappointed so far. Convertibles are too heavy in tablet form and too expensive when compared with clamshell products. Canalys therefore expects that, for at least the next 18 months, consumers will buy separate products, rather than compromise on a Windows 8 convertible or hybrid PC. Even for Android products, alternative form factors are not expected to grow rapidly due to the category being sandwiched between low-cost slates and more familiar Windows-based clamshell notebooks.’ Out of the 388.1 million mobile PCs (notebooks and tablets) that Canalys forecasts will ship in 2013, it estimates that less than 2% will be hybrids or convertibles.
Another ray of light for PC vendors is that PC sales to businesses are, and will continue to be, far stronger than those to consumers. This trend favors the likes of HP and Lenovo, though competition will increase as others shift resources toward the commercial channels to maximize their opportunity.
Canalys definitions
Appcessories: Products that connect to applications on smart devices (smart phones, tablets and notebook PCs).
Clamshell: A notebook with keyboard/second screen fixed with a one-directional hinge only enabling movement up to 180⁰.
Convertible: A notebook with keyboard/second screen that can be converted to a tablet form factor.
Slate: A tablet that is not designed by its manufacturer to be fixed to a keyboard accessory with a hinge.
Hybrid: A tablet that is designed by its manufacturer to be fixed to a keyboard accessory with a hinge.
About Canalys
Canalys is an independent analyst firm that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. Our customer-driven analysis and consulting services empower businesses to make informed decisions and generate sales. We stake our reputation on the quality of our data, our innovative use of technology, and our high level of customer service.
EnfoDesk (Analysys International) from China says ‘For sure, as it is already happening against the iPad in China even at a nascent stage of the local tablet market’
Industry data: 2013Q2 Chinese Tablet PC market sales of 3.58 million, the rapid expansion of domestic [products], apple [products] decline significantly [enfodesk.com, Aug 14, 2013] as translated by Google and Bing, with manual edits:
According to Analysys think tank EnfoDesk latest monitoring data shows that in the second quarter of 2013 tablet PC sales in China reached 3,576,000 units, up 5.2% Q/Q growth.
According to Analysis think tank EnfoDesk in the last quarter of 2013 sales growth on the tablet PC market in China slowed down to only 5.2% Q/Q growth rate, mainly due to weak sales of Apple’s tablet computers, as its sales fell for the first time. And Samsung had eye-catching performance this quarter, after N5110 Galaxy Note 8 has been released, and sought after by the market, so the Samsung Tablet PC overall sales increased dramatically, pulling the overall market growth. Worth mentioning this quarter is that domestic brand tablet PCs, such as Teclast (台电) [see Teclast’s Tmall site in Chinese, or Pandawill’ Teclast global online site in English] and ONDA (昂达) [see ONDA’s global site in English] have gained more market share with their low prices, ultra high yield of price/performance, and best selling online channels.
Throughout the three major tablet platforms, iOS declined significantly, it will be difficult to stop its market share erosion trends; Windows was tepid, the release of Microsoft Surface and continuous price cuts did not enhance the Windows market activity; Android cut right through the market, by virtue of many manufacturers to compete, high performance models being abundant, covering all price points of consumer groups, and with product prices constantly being refreshed, quickly seized the tablet PC market. If Apple can not launch innovative tablet PC products in the near future, [the event of] Android surpassing iOS market share is around the corner.
Compare this to the situation in 2012:
- China market: Apple shares over 71% of 4Q12 consumer tablet sales, says Analysys [DIGITIMES, April 19, 2013]
Apple occupied 71.6% of consumer tablets sold in the China market during the fourth quarter of 2012, according to China-based Analysys International.
For business-use tablets alone, Eben had the largest market share at 41.9%, followed by Samsung Electronics with 21.0%, Asustek Computer with 6.6% and Lenovo with 4.5%, Analysys indicated.
Vendor
Market share
Apple
71.6%
Lenovo
10.2%
Eben
4.0%
Samsung
3.9%
Acer
2.3%
Asustek
1.5%
Teclast
1.0%
Source: Analysys, compiled by Digitimes, April 2013
- Analysys International: iPad Sales Share Fell in Q3, 2012 [Analysys International, published in English on May 17, 2013]
According to the Quarterly Survey of China’s Tablet PC Market 2012Q3, 2.60 million sets tablet PC have been sold in Chinese market in Q3, 2012. Apple occupied 71.4% market share with a slight drop, Lenovo ranked second, reaching 10.52% and Ereneben ranked third with its market share being 3.61% and Samsung ranked fourth, taking up 3.53% market share.
EnfoDesk, Analysys International finds that 4 factors require our attention concerning China’s tablet PC manufacturers’ market layout in Q3, 2012:
- Compared with last quarter, Apple’s market share dropped from 72.66% to 71.42%. New iPad marketing promotions were made mainly in Q2. In Q3, iPad 2and The New iPad were in normal sales.
- The sales volume of Lenovo tablet PC rose considerably with its market share being 10.52%. Such a growth is resulted from the issue of its new products S2107 and S2109 and promotions when new semester begins for students.
- Ereneben issued its new product T5 in Q3, which drives the overall sales volume, and the price of T4 came down slightly in some provinces, thus increasing the sales volume of Ereneben.
- Samsung tablet PC enjoyed relatively stable sales in Chinese market. The company doubled their efforts in the marketing of tablet PC Note series (7 inches or above versions). Its branding effects gradually brought about and increased its sales in the Chinese market.
Besides, the research on e-business tablet PC market conducted by EnfoDesk, Analysys International shows that Ereneben ranked first with market share being 41.07%. Samsung offered Galaxy Note 10.1 e-tablet PC to consolidate its positioning in e-business tablet PC market. Its market share was 19.66% of total e-tablet PC market. Lenovo’s Thinkpad was in normal sales, only occupied 3.89% market share.
…
Analysys International: iPad took up 73% of Tablet PC Market 2012Q2 [Analysis International, published in English on May 16, 2013]
According to the Quarterly Survey of Tablet Market in China 2012Q2, released by EnfoDesk, Analysys International, market share of Apple rose to 72.66% with a sequential growth rate rising by 20.06%. Top 2 was Lenovo that witness a drop of its market share (Its market share was 8.38%). Eben ranked third with its market share being 3.63% and the market share of Samsung came down to 3.59% with its sequential growth rate dropping by 7.69%.
EnfoDesk Analysys International believes that three aspects should be noticed concerning the market layout of tablet PC market in Q2, 2012.
First, the market share of Apple has risen from 65.21% in Q1 to 72.66% in Q2. New iPad came into the market in March; however, since no substantial improvement has been made on the new products, consumers would rather wait to buy in Q2. The price reduction of iPad 2 promoted the sales volume of Apple products, allowing its market share to grow.
Second, compared with Q1, market share of Lenovo shrank. On one hand, it was a dull season; on the other hand, it was caused by its internal policy. In September, Lenovo will launch its promotion of new products when new term begins in September (during the peak season) and the company would rather clean up stocks of its other products in Q2.
Finally, iOS tablet PC suffers less seasonal factors than Android tablet PC. Currently, Android tablet PC market is getting stabilized. Solely relying on traditional sales channel to educate consumers was too slow and manufacturers could carry out more promotions to increase brand influence and brand concentration, grab the market share of smuggled products and clarify market layout of Android tablet PC. In addition, other tablet PC manufactures except Apple should consider its own market position and offer its unique products, gradually getting rid of homogenization of Android tablet PC. Eben as a leader in business tablet PC market offers unique products and its market positioning is clear.
…
- Analysys International: 2.34 Million Tablet PCs Were Sold in China 2012Q2 [Analysis International, published in English on May 16, 2013]
According to the statistics recently released by Analysys International, 2.34 million tablet PCs were sold in China in Q2, 2012. The sequential growth rate has reached 7.8%.
Analysys International holds that sales growth of China’s tablet PC in Q2, 2012(The growth rate has reached 7.8%) is due to the following factors:
iPad directly triggered the market fluctuation. The price reduction of iPad forced the average price of tablet PC to go down. As a result, consumers with cash in hand developed their desire to buy and such a desire transformed into procurement, which allowed the sales volume to grow in the dull season.
EnfoDesk, Analysys International predicts that the future market layout will be even clearer. Android manufacturers and others will target middle and low-end consumers with an attempt to avoid direct competition with Apple. Even though the sales volume of Apple will increase, its market share will continue to shrink. The market share of Android manufacturers is expected to grow and the market concentration will increase. The smuggled products will face the question of survival and the market will get further standardized.
Research Definitions
Tablet PC is a portable mobile internet device accessible to the network. It has independent mobile OS and is able to expand its applications. The screen ranges from 5 to 11 inch. Touch screen or pen is served as a basic input device.
The Sales Volume is tablet PC manufacturers’ sale in China, including some overseas brands which are sold by a purchasing agency (OEM labeling products is regarded as the labeled brand. Some device manufacturers also sell some products to market abroad. This part of sales volume is not calculated in the said report).
Research Statement
The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers’ situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users’ and business information.
It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.
About Analysys International
Analysys International is a leading advisor on the technology, media and telecom (TMT) industries in China. We provide data, information and advice to 50,000 clients worldwide representing 1,500 distinct organizations, deliver over 150 consulting engagements a year, and hold more than 20 events that draw in over 8,000 attendees. Our clients include executives from companies as technology vendors, vertical information technology users, as well as professionals from professional service companies, the investment community and government agencies. Our mission is simple and clear: we help our clients make better business decisions. For more information, please visit our website at http://english.analysys.com.cn.
About EnfoDesk
EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search, analyst interaction, market alarms and other functions. EnfoDesk can help you get information in time and know more about:
– The business mode and trend of the Internet and mobile web market
– The trend in policy towards the Internet and Internetized market
– The activities and preferences of Internet and mobile web users
– The potential clients and commercial opportunities
– The more valuable partners and cooperation mode
– The trend and effects of e-marketing
With Android and forked Android smartphones as the industry standard Nokia relegated to a niche market status while Apple should radically alter its previous premium strategy for long term
Here is the chart reflecting the performance of the market-leading mobile phones upto Q2’13:
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From this the most visible things are:
- Android and Android-forked (Xiaomi etc.) smartphones are the undisputed industry standards to dominate the market in years to come
- Both the Symbian to Windows Phone and S40 to Asha Full Touch smartphone platform transition strategies from Nokia could survive the continued Android onslaught but only in a niche market status
- There is no room for Apple’s further growth, and both the platform and the company could face a gradual decline in the smartphone market
My other observations about the state of the smartphone market after Q2’13 were already presented in the following posts:
- Superphones turning point: segment satured with Tier 1 globals while the Chinese locals are at less than 40% of the Samsung price [‘Experiencing the Cloud’, Aug 3, 2013] OR Samsung is leapfrogging Apple while the Chinese local brands are coming close to Samsung but at less than 40% price. Meanwhile the superphone segment of the market becomes saturated.
- Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation [‘Experiencing the Cloud’, Aug 1, 2013]
- GiONEE (金立), the emerging global competitor on the smartphone market [‘Experiencing the Cloud’, July 22, 2013]
- Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the Cloud’, July 20-29, 2013]
- China: Entry-level dual core IPS WVGA (480×800) smartphones $65+ now, quad-core $70+ in June [‘Experiencing the Cloud’, April 29, 2013]
In essence we came to a point when the superphone market came down in price to as low as $110 and up, while the entry-level segment of good quality came down to a $65+ price level. Also the smartphone market became saturated in all segments which brings an end to Samsung’s ability to base its premium profitability ambitions on smartphones alone (almost), as it was reflected in 20 years of Samsung “New Management” as manifested by the latest, June 20th GALAXY & ATIV innovations [‘Experiencing the Cloud’, July 2-26, 2013]:
… innovations in the broadest sense of the world: technology, hardware and software engineering and design, marketing in general and branding in particular etc.
Updates: Q2 record-high operating profit + smartphone worries deepen + overall business situation + nonproportionally high capex of the semiconductor business + the #2 capex beneficiary, the Display Panel Segment
These observations also led to much greater conclusions about the upcoming changes:
- China is the epicenter of the mobile Internet world, so of the next-gen HTML5 web [‘Experiencing the Cloud’, Aug 5, 2013]
- The Upcoming Mobile Internet Superpower [‘Experiencing the Cloud’, Aug 13, 2013]
Below I will assess the ‘Nokia Q2’13 market situation and changes’ as well as include ‘Gartner’s own assessment of the Q2’13 overall market situation and the changes’ to complete the picture.
Nokia Q2’13 market situation and changes:
Looking at the progress of Nokia Symbian to Windows Phone transformation Q2’13 was a straight continuation of the trends noted for Q1’13 in Nokia: Continued moderate progress with Lumia, urgent Asha Touch refresh and new innovations to come against the onslaught of unbranded Android and forked Android players in China and India [‘Experiencing the Cloud’, April 18, 2013] as you could also well observe from the chart included here as well:
![]()
Nokia was extensively discussing its Windows Phone transition in Nokia Corporation Interim Report for Q2 2013 and January-June 2013 [press release, July 18, 2013]:
-
Lumia Q2 volumes increased 32% quarter-on-quarter to 7.4 million units, reflecting strong demand from customers for a broadened Lumia product range.
-
Commenting on the second quarter results, Stephen Elop, Nokia CEO, said: “ … In our Smart Devices business unit, we continue to focus on delivering meaningful differentiation to consumers around the world. We are very proud of the recent creations by our Lumia team, from the Lumia 520 – our most affordable Windows Phone 8 product which has enjoyed a strong start in markets like China, France, India, Thailand, the UK, the US and Vietnam – to the Lumia 1020, our star imaging product which we unveiled to the world last week. Overall, Lumia volumes grew to 7.4 million in the second quarter, the highest for any quarter so far and showing increasing momentum for the ecosystem. During the third quarter, we expect that our new Lumia products will drive a significant part of our Smart Devices revenue.”
-
In the third quarter 2013, supported by the wider availability of recently announced Lumia products as well as recently announced Mobile Phones products, Nokia expects higher Devices & Services net sales, compared to the second quarter 2013.
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The year-on-year decline in our Smart Devices volumes in the second quarter 2013 continued to be driven by the strong momentum of competing smartphone platforms and our portfolio transition from Symbian products to Lumia products. The decline was primarily due to lower Symbian volumes, partially offset by higher Lumia volumes. Our Symbian volumes decreased from 6 million units in the second quarter 2012 to approximately zero in the second quarter 2013. Our Lumia volumes increased from 4.0 million in the second quarter 2012 to 7.4 million in the second quarter 2013.
-
On a sequential basis, the increase in our Smart Devices volumes in the second quarter 2013 was due to higher Lumia volumes, as we started shipping the Lumia 520 and 720 in significant volumes. In the second quarter 2013, the vast majority of Smart Devices volumes were from Windows Phone 8-based Lumia products.
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The year-on-year increase in our Smart Devices ASP in the second quarter 2013 was primarily due to a positive mix shift towards sales of our Lumia products which carry a higher ASP than our Symbian products, partially offset by our pricing actions. Sequentially, the decrease in our Smart Devices ASP in the second quarter 2013 was primarily due to a negative mix shift towards sales of our lower priced Windows Phone 8-based Lumia products as well as our pricing actions.
-
Nokia announced and started shipments in select markets of the Nokia Lumia 925, a new interpretation of its award-winning flagship, the Nokia Lumia 920. The Nokia Lumia 925 introduces metal for the first time to the Nokia Lumia range and includes the most advanced lens technology and next-generation imaging software to capture clearer and sharper pictures and video even in low light conditions. The Nokia Lumia 925 offers a variety of exclusive services such as Nokia Music for unlimited streaming of free playlists, integrated HERE services, and the option to add wireless charging with a snap-on wireless charging cover.
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Nokia announced the Nokia Lumia 928 smartphone, exclusive to Verizon Wireless. With a 8.7MP camera and Nokia’s PureView imaging innovation, the Nokia Lumia 928 delivers superior imaging and video performance that enables people to capture bright, blur free photos and videos, even in low light conditions. The sleek and stylish smartphone comes with the latest high-end Nokia Lumia experiences, including Nokia Music, HERE services, and built-in wireless charging.
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Nokia started shipping in volumes the Nokia Lumia 520, its most affordable Windows Phone 8 smartphone, delivering experiences normally found only in high-end smartphones, such as the same digital camera lenses found on the Nokia Lumia 920, Nokia Music for free music out of the box and even offline, and HERE services.
-
Nokia’s Lumia range of smartphones continued to attract businesses, including Miele & Cie. KG, a global leader in domestic appliances and commercial machinery, which has chosen the Nokia Lumia range as the smartphone of choice for its global employees.
-
The Windows Phone Store continued to strengthen in terms of the quantity and quality of applications. The Windows Phone Store today offers more than 165 000 applications and games.
The Q2’13-related improvements mentioned above and influencing the below chart were even more extensively discussed in my earlier posts:
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High-volume Nokia Lumia superphones with Windows Phone 8 extended on the top for China, and on the entry level needed for Asia and Middle-East as well UPDATE: at even lower price by 27% [‘Experiencing the Cloud’, Dec 5, 2012 – March 21, 2013] Note that the Lumia 520 W-CDMA mentioned there for ¥ 1299.00 [$209] is now (Aug 17) ¥ 899.00 [$147] while in India it is even lower priced at Rs 7,667+ [$124+]
-
Nokia’s expanded, new risks and uncertainties for its Windows Phone strategy for 2013 [‘Experiencing the Cloud’, March 17, 2013]
while the Q3’13-related actions of improvements in these posts:
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Nokia Lumia 1020: an excellent case of Nokia’s contribution to Microsoft as a key innovation partner [‘Experiencing the Cloud’, July 12, 2013]
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Minutes of a high-octane but also expert evangelist CEO: Stephen Elop, Nokia [‘Experiencing the Cloud’, July 12, 2013]
Now look again at the performance chart for the reflections:
From the further decline of Asha Full Touch you could see that the Temporary Nokia setback in India [‘Experiencing the Cloud’, April 28, 2013] continued into the Q2’13 as well as the result of entry-level local brand Android smartphones being in heavy price competition with Nokia Asha Full Touch during Q2 while having superior hardware specifications. Even Samsung’s REX 70 competed in price with Asha Full Touch.
Nokia was talking in his Nokia Corporation Interim Report for Q2 2013 and January-June 2013 [press release, July 18, 2013] only about the following future-oriented actions that were introduced in Q2 in order to remedy this situation:
In Devices & Services, our Mobile Phones business unit started to demonstrate some signs of recovery in the latter part of the second quarter following a difficult start to the year. Also, towards the end of the second quarter, we started to ship the Asha 501, which brings a new design and user experience to the highly competitive sub-100 USD market. While we are very encouraged by the consumer response to our innovations in this price category, our Mobile Phones business unit is planning to take actions to focus its product offering and improve product competitiveness.
On a year-on-year basis, our Mobile Phones volumes in the second quarter 2013 were negatively affected by competitive industry dynamics, including intense smartphone competition at increasingly lower price points and intense competition at the low end of our product portfolio. Compared to the second quarter 2012, our Mobile Phones volumes declined across our portfolio, most notably for our non-full-touch devices that we sell to our customers for above EUR 30, partially offset by higher sales volumes of Asha full-touch smartphones.
Nokia started production at its new manufacturing facility in Hanoi, Vietnam. The new site has been established to produce our most affordable Asha smartphones and feature phones.
Nokia announced and started shipments of the Nokia Asha 501, the first of a new generation of smartphones to run on the new Asha platform. Retailing at a suggested price of USD 99, the Nokia Asha 501 offers users affordable smartphone design with bold color, a high-quality build and an innovative user interface. The new Asha platform also allows developers who write applications for the Nokia Asha 501 to reach all smartphones based on the new Asha platform without having to re-write code.
These things were already extensively discussed in my earlier posts:
- Nokia’s non-Windows crossroad [‘Experiencing the Cloud’, May 2, 2013]
- New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia [‘Experiencing the Cloud’, May 9, 2013] my composite post of the all relevant launch information
- New Nokia Asha platform for developers [‘Experiencing the Cloud’, May 9, 2013] my composite post of the all relevant development platform information
- Nokia becoming the next Samsung from its new Vietnamese manufacturing base? [‘Experiencing the Cloud’, June 24, 2013]
And here is how Gartner was assessing the Q2’13 overall market situation and the changes:
Gartner Says Smartphone Sales Grew 46.5 Percent in Second Quarter of 2013 and Exceeded Feature Phone Sales for First Time [press release, Aug 14, 2013]
- Worldwide Mobile Phone Sales Grew 3.6 Percent in Second Quarter of 2013
- Microsoft Has Become the No. 3 Smartphone OS Overtaking BlackBerry
Worldwide mobile phone sales to end users totaled 435 million units in the second quarter of 2013, an increase of 3.6 percent from the same period last year, according to Gartner, Inc. Worldwide smartphone sales to end users reached 225 million units, up 46.5 percent from the second quarter of 2012. Sales of feature phones to end users totaled 210 million units and declined 21 percent year-over-year.
“Smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time,” said Anshul Gupta, principal research analyst at Gartner. Asia/Pacific, Latin America and Eastern Europe exhibited the highest smartphone growth rates of 74.1 percent, 55.7 percent and 31.6 percent respectively, as smartphone sales grew in all regions.
Samsung maintained the No. 1 position in the global smartphone market, as its share of smartphone sales reached 31.7 percent, up from 29.7 percent in the second quarter of 2012 (see Table 1). Apple’s smartphone sales reached 32 million units in the second quarter of 2013, up 10.2 percent from a year ago.
Table 1
Worldwide Smartphone Sales to End Users by Vendor in 2Q13 (Thousands of Units)
Company
2Q13 Units
2Q13 Market Share (%)
2Q12 Units
2Q12 Market Share (%)
Samsung
71,380.9
31.7
45,603.8
29.7
Apple
31,899.7
14.2
28,935.0
18.8
LG Electronics
11,473.0
5.1
5,827.8
3.8
Lenovo
10,671.4
4.7
4,370.9
2.8
ZTE
9,687.6
4.3
6,331.4
4.1
Others
90,213.6
40.0
62,704.0
40.8
Total
225,326.2
100.0
153,772.9
100.0
Source: Gartner (August 2013)
In the smartphone operating system (OS) market (see Table 2), Microsoft took over BlackBerry for the first time, taking the No. 3 spot with 3.3 percent market share in the second quarter of 2013. “While Microsoft has managed to increase share and volume in the quarter, Microsoft should continue to focus on growing interest from app developers to help grow its appeal among users,” said Mr. Gupta. Android continued to increase its lead, garnering 79 percent of the market in the second quarter.
Table 2
Worldwide Smartphone Sales to End Users by Operating System in 2Q13 (Thousands of Units)
Operating System
2Q13 Units
2Q13 Market Share (%)
2Q12 Units
2Q12 Market Share (%)
Android
177,898.2
79.0
98,664.0
64.2
iOS
31,899.7
14.2
28,935.0
18.8
Microsoft
7,407.6
3.3
4,039.1
2.6
BlackBerry
6,180.0
2.7
7,991.2
5.2
Bada
838.2
0.4
4,208.8
2.7
Symbian
630.8
0.3
9,071.5
5.9
Others
471.7
0.2
863.3
0.6
Total
225,326.2
100.0
153,772.9
100.0
Source: Gartner (August 2013)
Mobile Phone Vendor Perspective
Samsung: Samsung remained in the No. 1 position in the overall mobile phone market, with sales to end users growing 19 percent in the second quarter of 2013 (see Table 3). “We see demand in the premium smartphone market come mainly from the lower end of this segment in the $400-and-below ASP mark. It will be critical for Samsung to step up its game in the mid-tier and also be more aggressive in emerging markets. Innovation cannot be limited to the high end,” said Mr. Gupta.
Nokia: Slowing demand of feature phone sales across many markets worldwide, and fierce competition in the smartphone segment, affected Nokia’s mobile phone sales in the second quarter of 2013. Nokia’s mobile phone sales totaled 61 million units, down from 83 million units a year ago. Nokia’s Lumia sales grew 112.7 percent in the second quarter of 2013 thanks to its expanded Lumia portfolio, which now include Lumia 520 and Lumia 720. “With the recent announcement of the Lumia 1020, Nokia has built a wide portfolio of devices at multiple price points, which should boost Lumia sales in the second half of 2013,” said Mr. Gupta. “However, Nokia is facing tough competition from Android devices, especially from regional and Chinese manufacturers which are more aggressive in terms of price points.”
Apple: While sales continued to grow, the company faced a significant drop in the ASP of its smartphones. Despite the iPhone 5 being the most popular model, its ASP declined to the lowest figure registered by Apple since the iPhone’s launch in 2007. The ASP reduction is due to strong sales of the iPhone 4, which is sold at a strongly discounted price. “While Apple’s ASP demonstrates the need for a new flagship model, it is risky for Apple to introduce a new lower-priced model too,” said Mr. Gupta. “Although the possible new lower-priced device may be priced similarly to the iPhone 4 at $300 to $400, the potential for cannibalization will be much greater than what is seen today with the iPhone 4. Despite being seen as the less expensive sibling of the flagship product, it would represent a new device with the hype of the marketing associated with it.”
Lenovo: Lenovo’s mobile phone sales grew 60.6 percent to reach 11 million units in the second quarter of 2013. Lenovo’s quarter performance was bolstered by smartphone sales. Its smartphone sales grew 144 percent year-over-year and helped it rise to the No. 4 spot in the worldwide smartphone market for the first time. Lenovo continues to rely heavily on its home market in China, which represents more than 95 percent of its sales. It remains challenging for Lenovo to expand outside China as it has to strengthen its direct channel as well as its relationships with communications service providers.
Table 3
Worldwide Mobile Phone Sales to End Users by Vendor in 2Q13 (Thousands of Units)
Company
2Q13 Units
2Q13 Market Share (%)
2Q12 Units
2Q12 Market Share (%)
Samsung
107,526.0
24.7
90,432.1
21.5
Nokia
60,953.7
14.0
83,420.1
19.9
Apple
31,899.7
7.3
28,935.0
6.9
LG Electronics
17,016.4
3.9
14,345.4
3.4
ZTE
15,280.7
3.5
17,198.2
4.1
Huawei
11,275.1
2.6
10,894.2
2.6
Lenovo
10,954.8
2.5
6,821.7
1.6
TCL Communi-cation [Alcatel]
10,134.3
2.3
9,355.7
2.2
Sony Mobile Communications
9,504.7
2.2
7,346.8
1.7
Yulong [Coolpad]
7,911.5
1.8
4,016.2
1.0
Others
152,701.5
35.1
147,354.60
35.1
Total
435,158.4
100.0
420,120.0
100.0
Source: Gartner (August 2013)
“With second quarter of 2013 sales broadly on track, we see little need to adjust our expectations for worldwide mobile phone sales forecast to total 1.82 billion units this year. Flagship devices brought to market in time for the holidays, and the continued price reduction of smartphones will drive consumer adoption in the second half of the year,” said Mr. Gupta.
Additional information is in the Gartner report “Market Share Analysis: Mobile Phones, Worldwide, 2Q13.” The report is available on Gartner’s website at http://www.gartner.com/document/2573119.
Superphones turning point: segment satured with Tier 1 globals while the Chinese locals are at less than 40% of the Samsung price
OR Samsung is leapfrogging Apple while the Chinese local brands are coming close to Samsung but at less than 40% price. Meanwhile the superphone segment of the market becomes saturated.
This is even more important as coinciding with:
– Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the cloud’, July 20-29, 2013]
– GiONEE (金立), the emerging global competitor on the smartphone market [‘Experiencing the cloud’, July 22, 2013]
– Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation [‘Experiencing the cloud’, Aug 1, 2013]
– UPDATE Aug’13: Xiaomi $130 Hongmi superphone END MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [‘Experiencing the Cloud’, Dec 12, 2012; Aug 1, 2013]
Now the following things are coming in addition to that:
- [Samsung is] Leapfrogging Apple while regaining only some high-end SoC supply to it
- Chinese local brands are coming close to Samsung but at less than 40% price
- The superphone segment of the market becomes saturated
- Previous (pre-saturation) milestones according to Samsung
This will be the organization of the ‘DETAILS for the assesment of upcoming changes’ part of this post.
To appreciate the real significance of the sudden change characterized above let’s first get acquainted with the current state of the lead market as described in China Report: Device and App Trends in the #1 Mobile Market [by Mary Ellen Gordon on Flurry Blog, July 23, 2013]
Smartphones and tablets have gone from being the latest gadgets for relatively affluent people in relatively affluent countries to ubiquitous devices in mainstream use in many countries around the world. In fact, as we reported in February of this year China surpassed the US to become the country with the largest installed base of connected devices as measured by Flurry Analytics. As we also reported, a second wave of countries around the world is now experiencing the type of growth mobile pioneer countries experienced previously. For example, the mobile markets in the BRIC countries are now all growing faster than the mobile markets in the U.S., U.K., and South Korea.
Knowing that the landscape is constantly shifting, we are beginning a series of blog posts reporting on the use of smartphones, tablets, and apps in particular countries and geographic regions around the world. Given China’s world-leading installed base and considering the China Joy conference (China’s largest digital conference) is this week we thought we would begin there.
In June of this year Flurry Analytics measured 261,333,271 active smartphones and tablets in China. That represented a whopping 24% of the entire worldwide connected device installed base measured by Flurry. The chart below documents the growth in the installed base. The left axis and blue line show China’s growth over the years. The right axis and red line show growth in the world as a whole (including China) a basis of comparison. As can be seen from the gap between the two lines growing through 2010 and much of 2011, growth in smartphones and tablets in China lagged the world as a whole through that period. But starting toward the end of 2011, the installed base in China began a period of exponential growth. During this period it surpassed the growth rate for the world as a whole, as shown by the blue line catching the red line in the graph. We expect China to maintain its leadership (in terms of active installed base) for the foreseeable future because device penetration rate is still relatively low and much opportunity remains, as we reported in a previous post.
Xiaomi Is A Local Manufacturer To Watch
Examining a random sample of 18,310 of the devices in our system in China that run iOS or Android apps revealed that Apple and Samsung are the top two device manufacturers, as they are most everywhere. China’s own Xiaomi was a strong third, with a 6% share of the market, ahead of HTC, Lenovo and a multitude of others. As we noted in a previous post, Xiaomi has been successful in accumulating a large number of active users for each device model it releases. Worldwide, only Apple, Amazon, and Samsung have more active users for each device model released.
It will be interesting to see if Xiaomi can continue to gain share in China – possibly by mopping up share from smaller manufacturers of Android devices – and also if they can begin making gains in other markets outside of China to become more of a global player. With rumors of a Xiaomi tablet circulating, we will also be watching to see if their entry into the tablet market will increase the use of Android tablets in China. Currently 21% of the iOS devices in our randomly drawn sample were tablets compared to only 4% of the Android devices.
Chinese Users Over Index in Reading, Utility, Productivity
In looking at how Chinese people use their connected devices we see similarities and differences compared to the rest of the world. As a general rule worldwide, games dominate time spent in apps measured by Flurry Analytics, and China is no exception. On average, Chinese owners of iOS devices spent 47% of their app in games. The percentage of app time devoted to games was even greater for Android at 56%.
Smartphones and tablets are not just about fun and games in China. Compared to iOS device owners elsewhere, the average time Chinese owners spend using Books, Newsstand, Utility, and Productivity apps is greater than the rest of the world (1.8x, 1.7x, 2.3x, and 2.1x respectively). On average Chinese owners of Android devices spend more than seven times as much time in Finance apps (7.4x) than Android owners elsewhere spend in Finance apps, but they also spend more time in Entertainment apps (1.7x).
Will China’s Exponential Growth Change The Device And App Markets?
It will be interesting to see how China now having leadership in terms of its installed base will impact the device and app markets elsewhere. Given Xiaomi’s success at building a large number of users for each model it releases, it might try to add further scale by expanding internationally – particularly to the other rapidly-growing BRIC markets where brand preferences are not already well-entrenched.
Within China itself, Chinese competitors may have an even greater advantage in the app market since cultural influences and differences are likely to be even more important in the app market than in the device market. There are already strong Chinese app companies such as Baidu and Tencent and clusters of app developers emerging in places like Chengdu. At first they are likely to concentrate on apps for the large local market, but that may eventually lead to growing app exports. For example, the fact that Chinese consumers over-index on some more work and educational-oriented apps may encourage Chinese developers to focus on those areas and innovate, and that could lead to creation of apps that end up being adopted elsewhere in the world. We’re looking forward to discovering what app is to China what Angry Birds was to Finland.
And it is also important to understand that as far as the current situation is concerned Samsung’s China magic upstages Apple [Reuters TV, July 25, 2013]
Insight: How Samsung is beating Apple in China [Reuters, July 26, 2013]
Apple Chief Executive Tim Cook believes that “over the arc of time” China is a huge opportunity for his pathbreaking company. But time looks to be on the side of rival Samsung Electronics Co Ltd, which has been around far longer and penetrated much deeper into the world’s most populous country.
Apple Inc this week said its revenue in Greater China, which also includes Hong Kong and Taiwan, slumped 43 percent to $4.65 billion from the previous quarter. That was also 14 percent lower from the year-ago quarter. Sales were weighed down by a sharp drop in revenues from Hong Kong. “It’s not totally clear why that occurred,” Cook said on a conference call with analysts.
Neither is it totally clear what Apple’s strategy is to deal with Samsung – not to mention a host of smaller, nimbler Chinese challengers.
Today, in the war for what both sides acknowledge is the 21st century’s most important market, Samsung is whipping its American rival. The South Korean giant now has a 19 percent share of the $80 billion smartphone market in China, a market expected to surge to $117 billion by 2017, according to International Data Corp (IDC). That’s 10 percentage points ahead of Apple, which has fallen to 5th in terms of China market share.
Cook said Apple planned to double the number of its retail stores over the next two years – it currently has 8 flagship stores in China and 3 in Hong Kong. But, he added, Apple will invest in distribution “very cautiously because we want to do it with great quality.”
Samsung, with a longer history in China, now has three times the number of retail stores as Apple, and has been more aggressive in courting consumers and creating partnerships with phone operators. It also appears to be in better position, over an arc of time, to fend off the growing assault of homegrown competitors such as Lenovo Group Ltd, Huawei Technologies Co Ltd and ZTE Corp, former company executives, analysts and industry sources say.
Apple declined requests for comment for this article.
VARIED MODELS
Samsung’s history and corporate culture could hardly be more different than Apple’s, the iconic Silicon Valley start-up founded by Steve Jobs and Steve Wozniak in 1976. Lee Byung-Chull started Samsung in 1938 as a noodle and sugar maker. It grew over the decades into an industrial powerhouse, or chaebol as Koreans call the family owned conglomerates that dominate the nation’s economy and are run with military-like discipline.
Apple, by contrast, became the epitome of Californian cool, an image the company revels in. That hip image translates in China – its stores are routinely packed – but hasn’t been enough to overcome the more entrenched Samsung.
A stuffy electronics bazaar in the southern Chinese city of Shenzhen illustrates part of the reason why.
Samsung Galaxys and Apple iPhones of different generations sit side by side, glinting under bright display lights as vendors call out to get customers’ attention. With its varied models, Samsung smartphones outnumber iPhones at least four to one.
While Apple releases only one smartphone a year, priced at the premium end of the market, Samsung brings out multiple models annually with different specifications and at different price points in China.
And those models, analysts say, are loaded with features tailored specifically for the local market: apps such POCO.cn, the most popular photo sharing site in China, or the two slots for SIM cards (Apple offers one), which allows service from multiple cell carriers, either at home or abroad.
“The Chinese just love features. They want their phone to have 50 different things that they’re never going to use,” said Michael Clendenin, managing director of technology consultancy RedTech Advisors. “Apple just doesn’t play that game. Unfortunately, if you want to hit the mainstream market in China, and you want a lot of market share percentage points, you have to offer the Swiss army knife of cellphones.”
“SETTING THE PACE”
Analysts believe Samsung’s increasing strength in China is a critical reason behind its rival’s possible intention to introduce globally a new and cheaper iPhone model, as well as one with bigger screens – a staple of Samsung’s offerings.
Said a Samsung executive with experience in China: “We definitely think we’re setting the pace there. They are having to respond to us.”
Most audaciously, Samsung has gone after Apple not simply by offering lower priced smartphones, but by attacking its rival directly in the pricier end of the market. “We put a lot of emphasis on the high end market in China,” co-CEO J.K. Shin told Reuters in an interview.
Samsung launched a China-only luxury smartphone together with China Telecom marketed by actor Jackie Chan that retails for about 12,000 yuan ($2,000). The flip phone, named “heart to the world,” is encased in a slim black and rose gold metal body. The sleek look – called “da qi” (elegantly grand) – is coveted by Chinese when they shop for cars, sofas or phones.
“There are a lot of ‘VVIP’s’ in China, and for them we launched luxury phones promoted by Jackie Chan. This helps target niche customers and build brand equity,” said Lee Young-hee, executive vice president of Samsung’s mobile business.
While Samsung won’t sell millions of these smartphones, the creation of the phone in conjunction with a carrier reinforces Samsung’s willingness to go local – and tap into niche markets.
“The key point is that Samsung consistently adapts to the local market,” said TZ Wong, a Singapore-based technology analyst with IDC.
Apple’s latest mobile operating system offers links to popular Chinese applications like Sina’s microblogging platform Weibo, but the application itself must be downloaded onto the phone. On all of Samsung’s entries, it’s already there.
“People know intellectually that Samsung is from Korea, but when it comes to the messaging there is always a local face,” Wong said.
RETAIL PRESENCE
Samsung opened its first office in China in 1985 in Beijing – an era in which it was all but inconceivable that Apple and Samsung would end up in one of the world’s most intense corporate grudge matches. Like other South Korean chaebols, Samsung was a first mover in China, using the market primarily as a base to produce electronics for the world.
In contrast, Apple’s big push in China came only recently, with the advent of the smartphone age roughly five years ago.
The early entry gave Samsung an undeniable edge, and it adapted fast to a rapidly changing environment. By the mid-1990s, with the economy booming, Samsung made the strategic decision to treat the Chinese market not just as a production base, but to start marketing to China higher-priced electronics, said Nomura researcher Choi Chang-hee, who wrote a history of Samsung’s experience in China.
That shift has meant Samsung’s retail presence in China far outstrips Apple’s. Aside from selling via the distribution outlets of the three major telecom carriers, Samsung also has a strong retail presence through its partners Gome Electrical Appliances and Suning Commerce Group, as well as its own “Experience” stores and small retailers all over the country.
Apple works through the same channels, but its relatively late entry means it has a significantly smaller presence. Samsung, for example, has more than 200 official distributors and resellers in Guangzhou province, while Apple lists 95.
Over the last two decades, Samsung has also taken pains to build relationships with Chinese government officials and -perhaps more critically – the three major telecom carriers.
The notion of the importance of connections – or “guanxi” – in China is occasionally overrated in business. Not, according to Samsung’s Shin, in this case. “It’s our core policy to keep friendly relationships with the operators,” he said. In China, each carrier uses a different technology and that requires Samsung “to tweak our smartphones to their request.”
“It’s not easy,” Shin said, “but we do this to be more operator friendly.”
Contrast that with the ongoing negotiations Apple has had with China Mobile, the largest cellphone operator. For years the two sides have been unable to come to an agreement on revenue sharing, effectively precluding Apple from hundreds of millions of potential customers.
SCRUTINY FROM THE TOP
Samsung’s reach extends higher than just the CEOs of the top state-owned telecom companies. Top executives have met each of the last several Chinese leaders, most recently Xi Jinping, who spent time in April with vice chairman Jay Y. Lee, son of K.H. Lee, Samsung Electronics chairman.
“What surprised me most,” said Lee later, “was that they (Chinese leadership) know very well about Samsung. They even have a group studying us.”
The Chinese government has also made clear it’s well aware of Apple – though not always in a good way. In April, state media bashed Apple for its “arrogance,” protesting among other things that its current 1-year service warranty was insufficient. Apple initially dismissed those criticisms, but Cook later apologized to Chinese consumers.
Samsung’s success in China has its roots, one former executive said, in a previous obsession for the company: its desire not to replicate the mistakes made by Japanese rivals.
“Samsung spent a lot of time benchmarking Sony, Toshiba and Panasonic,” said Mark Newman, who spent six years in Samsung’s global strategy group and is now an industry analyst at Sanford C. Bernstein in Hong Kong.
“One of the things that came out of that is the realization that the insular approach has its drawbacks, and so Samsung has made an effort over the last 10 years to be much more global.”
This strategy of decentralization is plainly evident in China, he said, home now to more Samsung employees than any country outside South Korea.
FIGHTING HIGH AND LOW
Samsung now leads in both low-end and high-end segments in China, according to IDC, and its logic of going after both ends of the market is straightforward. In China, where the average wage is roughly $640 per month, many users looking to upgrade from feature phones to smartphones cannot afford Apple.
By bracketing the market with multiple models, Samsung can breed deep relationships with customers, many of whom, market research shows, trade up to more expensive models as they get older. Playing high and low also positions Samsung to fend off the intensifying competition from Chinese firms such as Lenovo and Huawei and literally hundreds of smaller local players.
“That’s where the next battle for Samsung will be fought,” said Newman. “We’ll have to see if Apple does introduce a new, cheaper model for China – and the world.”
DETAILS for the assesment of upcoming changes
1. Leapfrogging Apple while regaining only some high-end SoC supply to it:
Samsung sells 76 mln smartphones in Q2, boosting market share-report [Reuters, July 26, 2013]
Samsung Electronics Co Ltd sold 76 million smartphones in the second quarter, expanding its market share to 33.1 percent, Strategy Analytics said on Friday.
Overall, the global smartphone market grew 47 percent to a record 229.6 million, the research firm said.
Second-ranked Apple Inc saw its market share shrink to 13.6 percent after selling 31.2 million iPhones, as smaller rivals such as LG Electronics Inc, ZTE Corp and Huawei Technologies Co Ltd seized larger slices.
Strategy Analytics: Samsung Becomes World’s Most Profitable Handset Vendor in Q2 2013 [PRNewswire, July 26, 2013]
According to the latest research from Strategy Analytics, Samsung became the world’s most profitable handset vendor in Q2 2013. Apple slipped into second position, as margins have been hit by lackluster iPhone 5 volumes and tougher competition in China.
Neil Shah, Senior Analyst at Strategy Analytics, said, “We estimate Samsung’s operating profit for its handset division stood at US$5.2 billion [61% of the overall, see below] in the second quarter of 2013. Samsung overtook Apple for the first time, which recorded an estimated iPhone operating profit of US$4.6 billion. With strong volumes, high wholesale prices and tight cost controls, Samsung has finally succeeded in becoming the handset industry’s largest and most profitable vendor.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Apple’s reign as the world’s most profitable handset vendor lasted almost four years, from Q3 2009 to Q1 2013. Apple’s profit margin for its handset division has been fading recently due to lackluster iPhone 5 volumes and tougher competition from rivals. Samsung is performing well in the US market, while Huawei, ZTE and other local brands are growing vigorously in China. Apple is now under intense pressure to launch more iPhone models at cheaper price-points or with larger screens to fend off the surging competition and recapture lost profits in the second half of 2013.”
Exhibit 1: Global Handset Operating Profits in Q2 2013 [1]
Global Handset Operating Profits (US$ Billions)
Q2 ’13
Samsung
$5.2
Apple
$4.6
Source: Strategy Analytics
The full report, Samsung Becomes World’s Most Profitable Handset Vendor in Q2 2013, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/cr7fhmb.
But: while handset revenue was up by 9% the operating profit for handsets and network products together were down by 3%. Considering that 97.3% of the IM (IT & Mobile Communications) revenue is for handsets that essentially means a similar operating profit drop of ~3% for handsets alone. Note as well that while the margin was 17.7% a year ago (in 2Q ’12) now (in 2Q ‘13) it was the same 17.7%, so with that 3% drop there was no fundamental problem (yet).
From: Earnings Release Q2 2013, Samsung Electronics, July 2013 presentation [July 26, 2013]
Samsung explains that by “marginal profit decline due to increased costs of new product launches, R&D and retail channels investments, etc.” as you could see below:
Fundamental problem could well be with the market share outlook, as neither for 2Q ‘13, nor for the outlook market share was talked about at all.
Samsung Electronics Announces Earnings for Q2 in 2013 [press release, July 26, 2013]
Samsung Electronics Co., Ltd. today announced revenues of 57.46 trillion won [$51.6B] on a consolidated basis for the second quarter ended June 30, 2013, a 9-percent increase from the previous quarter. Consolidated operating profit for the quarter reached 9.53 trillion won [$8.53B, ~61% of which is estimated for its handset division, see above], representing a 9-percent increase on quarter, while consolidated net profit for the same quarter was 7.77 trillion won [$6.98B].
In its earnings guidance disclosed on July 5, Samsung estimated second quarter consolidated revenues would reach approximately 57 trillion won [$51.2B] with consolidated operating profit of approximately 9.5 trillion won [$8.53B].
Samsung Regains Its Biggest Client Apple [The Korea Economic Daily, July 15, 2013]
Samsung Electronics will supply mobile application processor (AP) to Apple Inc. from 2015. The mobile AP is a brain of Apple’s iPhone. Samsung Electronics will supply 14 nano A9 chips that will be used for Apple’s iPhone 7.
Samsung Electronics had supplied the AP to Apple since 2007 but lost the contract to supply 20 nano AP A8 chips [for iPhone6] to Apple to Taiwan’s TSMC last year when it was engaged in patent disputes with Apple. Samsung Electronics developed state-of-the-art 14 nano models ahead of its rival TSMC, regaining the order from Apple.
According to industry sources on July 14, Samsung Electronics signed an agreement with Apple to supply the next-generation AP that it will produce in 2015. The AP that will be produced using 14 nano FinFET technology is mounted on Apple’s iPhone 7 to be released in the second half of 2015.
Since its relations with Samsung Electronics worsened due to patent disputes, Apple has refrained from using Samsung parts since the second half of last year. Apple excluded Samsung memory chips, including mobile DRAMs, from iPhone 5 that it released in September 2012. Apple also decided to procure iPhone 6 APs from TSMC, the world’s No. 1 foundry company.
TSMC reaches deal with Apple to supply 20nm, 16nm and 10nm chips, sources claim [DIGITIMES, June 24, 2013]
Taiwan Semiconductor Manufacturing Company (TSMC) and its IC design service partner Global UniChip have secured a three-year agreement with Apple to supply foundry services for the next A-series chips built using 20nm, 16nm and 10nm process nodes, according to industry sources.
In response, both TSMC and Global Unichip said they do not comment on customer orders and statuses.
TSMC will start to manufacture Apple’s A8 chips in small volume in July 2013, and substantially ramp up its 20nm production capacity after December, the sources revealed. The foundry will complete installing a batch of new 20nm fab equipment, which is capable of processing 50,000 wafers, in the first quarter of 2014, the sources said.
A portion of the upcoming production capacity, estimated at 20,000 wafers, can later be upgraded to process wafers used to build 16nm chips, the sources continued. TSMC is scheduled to volume produce the Apple A9 and A9X processors starting the end of third-quarter 2014, the sources said.
The upcoming Apple A8 processor will be found in a new iPhone [iPhone 6] slated for release in early 2014, and the A9/A9X chips will be used in the newer-generation iPhone and iPad products, the sources claimed.
The sources did not identify whether TSMC will be the sole supplier of these Apple-designed chips.
TSMC’s phase-4, -5 and -6 facilities of Fab 14, its 12-inch fab located in southern Taiwan, will be dedicated to making Apple’s A-series processors, the sources further noted. The foundry will initially allocate a capacity of 6,000-10,000 12-inch wafers for the manufacture of those chips, and output will rise gradually starting 2014, the sources said.
TSMC chairman and CEO Morris Chang remarked previously that the foundry’s 16nm FinFET process would enter mass production in less than one year after ramping up production of 20nm chips. Risk production for its 20nm process kicked off in the first quarter of 2013.
Samsung Electronics is the Biggest Beneficiary of LTE-A [Korea IT News, July 15, 2013]
Samsung Electronics has emerged as the biggest beneficiary of the commercialization of LTE-A services by all of the three South Korean telecom operators. This is because the Samsung Galaxy S4 LTE-A is the only LTE-A smartphone put on the market at the moment. Thus, sales of the Galaxy S4 LTE-A has a good chance of making up for slower than expected domestic sales of the Galaxy S4. LG Electronics and Pantech plan to launch their LTE-A smartphones sometime next month.
150,000 Galaxy S4 LTE-A smartphones were activated in 14 days with SK Telecom alone. In other words, an average of 10,000 Galaxy S4 LTE-A smartphones went into service a day. Sales of the Galaxy S4 LTE-A is much faster than the Galaxy S4, propped up by Samsung-SK Telecom joint marketing campaigns and growing expectations of LTE-A’s twice faster speeds [LTE=75Mbps –> LTE-A=150Mbps] than LTE.
Sales of the Galaxy S4 LTE-A is projected to surge in the weeks to come since LG and Pantech’s LTE-A smartphones are scheduled to come out as early as next month.
The world’s first LTE-A [SK telecom YouTube channel, June 25, 2013]
More information:
– SK Telecom Launches World`s First LTE-Advanced Network [press release, June 26, 2013]
– World’s First Mobile Device with LTE Advanced Carrier Aggregation Powered by the Qualcomm® Snapdragon™ 800 Processor [OnQ Blog, June 26, 2013]
– Qualcomm Snapdragon 800 Processors Power World’s First LTE-Advanced Smartphone [press release, June 26, 2013]
– Samsung LTE Leadership and Future-Focused Innovation Produces World’s First LTE-Advanced Smartphone [press release, June 26, 2013]![]()
From: 25 things my new Android phone does that makes my iPhone feel like it comes from the 1990s [ZDNet, July 11, 2013]
A few weeks ago, I told you about my plans to ditch my old iPhone 4S and get a brand-new Samsung S4 Android phone. Well, a few days later, I did just that.
- You can replace the battery
- You can add an memory card to your phone
- You can replace the back cover
- It supports wireless inductive charging without a bulky sled
- Wonder-of-wonders: you can actually plug a USB cable into it and drag and drop files from your computer
- It’s got a full 1080p HD display
- You don’t have to use iTunes
- You can completely replace your launcher
- Your home screen can be alive
- You can replace your unlock screen with a customized version
- It’s a frickin’ tricorder
- It supports near field communications (NFC)
- It has an IR emitter
- You can turn your phone into a stealthy TV-B-Gone
- The thing senses hand gestures above it
- It watches your eyes
- It has a 13 megapixel camera
- Its camera can remove objects that don’t belong in the image
- Its camera can take multiple images and composite them together automatically
- You can install apps from a browser on your PC
- It can show two apps on-screen at once
- You can automate almost everything
- When you buy something on the Google Play store, you get an email receipt within minutes, not weeks
- It integrates (mostly) nicely with Google Voice
- You can have a new hobby (whether you want it or not)
- Samsung Galaxy S4 GT-I9500 [16GB] Factory Unlocked: $618 on Amazon ($700 list)
– Exynos 5 Octa 5410 SoC with 2GB RAM
– Quad-core 1.6 GHz Cortex-A15 & quad-core 1.2 GHz Cortex-A7 CPU with tri-core 533MHz PowerVR SGX544 GPU - Samsung Galaxy S4 GT-I9505 16GB 4G/LTE Factory Unlocked: $611 on Amazon($999 list)
– Snapdragon 600 SoC with 2GB RAM
– Quad-core 1.9GHz Krait 300 CPU with 450MHz Adreno 320 GPU
2. Chinese local brands are coming close to Samsung but at less than 40% price
Let’s take Jiayu* quad-core smartphone offerings as of July 15, 2013 in China (as they are the price leaders among the MT6589/MT6589T-based devices in China):
– Jiayu G3 Quad Edition (G3s) is from $110 in retail shops throughout the country
(Note that this price is even lower than the spec-wise similar Xiaomi $130 Hongmi superphone.)
– Jiayu G4 Standard (on sale for $155 (thin) and $163 (thick) list price since April 10) now with summer offer is from $130 in retail shops throughout the country
– 1.5GHz Jiayu G4 Advanced (G4s) is $216 since July 6 with 7 working days delivery
– 1.5GHz Jiayu G4 thin version is $160 since July 13 with not later than July 24 delivery
* About Jiayu (佳域)
Baoji Jiayuyutong Electronic Co., Ltd was established in April 2009, is one of the high-tech enterprises, committed to the mobile communication product, research and development, manufacturing, sales and service. The company has more than 800 employees, including more than 30 R & D personnel and 60 engineering and technical people. At present, the company has 10 complete product lines, 2 laboratory rooms, a variety of advanced testing equipment.
Brand interpretation: “good domain”, the Chinese word for pioneering domestic smart phone “Best of the Realm”; “JIAYU” to “good domain” Chinese spelling.
Jiayu G3S quick review [nikchris69 YouTube channel, July 13, 2013]
Jiayu Store links: Jiayu S1, Jiayu G4 and Jiayu G3s (other link: Mobile Dad, July 13)![]()
Update: JiaYu S1 CNC machining process [Gizchina YouTube channel, Aug 6, 2013]
Yiayu S1 (see above) at 1.7GHz is on par with Samsung Galaxy S4 in performance:![]()
according to the Antutu benchmark results at http://www.jiayu-store.com/blog/
Update: JiaYu S1 wireless charging demo Video [Gizchina YouTube channel, Aug 6, 2013]
JiaYu G4 Hands On [Gizchina YouTube channel, May 13, 2013]
3. The superphone segment of the market becomes saturated:
Smartphone slowdown could spell trouble in Taiwan [Reuters TV YouTube channel, July 9, 2013]
Samsung’s smartphone champ braves a tough crowd [Reuters TV YouTube channel, July 4, 2013]
Samsung Confronts Saturated Smartphone Market [Bloomberg YouTube channel, July 5, 2013]
Has Apple lost its cool factor? [CNNInternational YouTube channel, June 10, 2013]
China smartphone aims to rival Apple [Financial Times YouTube channel, Jun 25, 2013]
China’s Huawei launches world’s slimmest smartphone [AFP YouTube channel, June 18, 2013]
Huawei Ascend P6 — 2-Minute Encounter [HuaweiDeviceCo YouTube, June 18, 2013]
The rise of Chinese smartphones [CNN YouTube channel, May 30, 2013]
Google and Motorola’s Moto X (hands-on) [The Verge YouTube channel, Aug 1, 2013]
More information:
– Moto X. All Yours. [The Official Motorola Blog, Aug 1, 2013]
– Motorola Moto X vs. Samsung Galaxy S4 [Gizmag, Aug 2, 2013]
– 16GB Motorola Moto X to cost $575 SIM-free [GSMarena.com, Aug 2, 2013]
Motorola Moto X was unveiled yesterday and the smartphone will soon be available from the top 5 carriers in the USA. The 16 GB variant of the Moto X is priced at $200 and the 32 GB unit costs you $250 with a two-year contract.
At the announcement event Motorola did not announce the pricing details of the SIM-free editions, but they are no longer a mystery as AT&T has confirmed the pricing of the device without a contract. At launch, the 16 GB model of the Moto X will cost you $575, while the 32 GB is priced at $629.
Moto X – Motomaker [motorola YouTube channel, Aug 1, 2013]
BBC News – Can Moto X revive Motorola’s fortunes? [BBCWorldNewsWatch YouTube channel, May 30, 2013]
Moto X Phone release date, news and rumours [TechRadar YouTube channel, July 2, 2013] “could be landing in installs in October”, and “to undercut the big players of the market such as the Samsung Galaxy S4 and the HTC One –meaning we might see some very competitive pricing”
From: Samsung Electronics 2Q13 review: Fading growth momentum vs improving valuations [The Korea Economic Daily, July 8, 2013]
Samsung Electronics (Samsung) announced 2Q13 preliminary sales of W57trn [$51B] and OP of W9.5trn [$8.5B], a record quarterly high. However, OP fell short of the consensus (W10.2trn) by 6.5% and our estimate (W10trn) by 5%. Despite strong memory prices due to supply shortages and higher OLED sales and margins, OP disappointed on lower smartphone ASP and IM margins due to increased marketing costs.
As the growth of the smartphone market slows due to commoditization, concerns are mounting over eroding ASP and margins. In fact, we estimate OP at the IM division eroded from W6.51trn with an OPM of 19.8% in 1Q13 to W6.23trn [$5.6B] with an OPM of 18.4%. Considering Apple lawsuit provisions were booked in 1Q13, the effective decline in OPM is over 3% as sales of the Galaxy S3 and Note 2 deteriorated.
We revise down our earnings forecasts to reflect lower handset OPM. Specifically, we estimate 3Q13 OP at W10.1trn [$9B] (previously W11.0trn) and full-year 2013 OP at W38.1trn [$34.2B] (previously W40.3trn). We cut Galaxy S4 3Q13 sales to 20mn units (previously 23mn) to reflect the poor sales; however, we maintain OP and OPM at 2Q13 levels given the global launch of the Galaxy S4 Mini and Note 3.
*Source: Korea Investment & Securities Co.
From: Galaxy S4, 20 million sales in just two months … 40 days faster than the previous [ChosunBiz, July 3, 2013] as traslated from Korean by Google and Bing with manual edits
Samsung Electronics (005930) launched the Galaxy S4 20 million sales in two months (on the carrier supply basis) of the fastest selling Samsung smartphones ever, according to industry.
The Galaxy S4 was released only two months ago by the end of June, and the carrier supply sales exceeded 20 million.
When this morning president JK Shin of Samsung Mobile met with reporters in Samsung Electronics Seocho building in response to a question whether the amount of Galaxy S4 sales would be 20 million he told “You know, there are”, and this is a 20 million breakthrough.
Since the official launch of the Galaxy S4 on the 26th of April in 60 countries 4 million were sold in just five days, then went on to sell 10 million units in a month.
… On the other hand a Samsung official said, “as regards the Galaxy S4 sales numbers there is no answer”.
From: Analyst: Samsung Galaxy S4 Sales vs. Apple iPhone 5 Sales [Wall St. Cheat Sheet, July 7, 2013]
Although the Galaxy S4 has sold faster than any other Samsung device, it appears that it still couldn’t surpass the sales rate for the iPhone 5. Citing the slowing demand for the Galaxy S4, a mid-June report from J.P. Morgan lowered the 2013 earnings estimate for Samsung by 9 percent. After the report was released, Samsung lost $12.4 billion in market capitalization, falling to $187.8 billion.
Samsung analysts ask hard questions as S4 marketing charm wears off [Reuters, June 16, 2013]
(Reuters) – Analysts fell under Samsung Electronics Co Ltd’s marketing spell when they made what they now admit were hopelessly optimistic forecasts for its smartphone sales.
Samsung’s huge share of the high-end smartphone market also persuaded some analysts to downplay industry data pointing to a fast-saturating segment, a reality that is already eating into sales of Apple Inc’s iPhone 5.
Woori Investment & Securities, one of South Korea’s largest securities firms, cut its outlook for Samsung’s earnings and target share price on June 5. It was the first to adjust its view.
A massive wave of downgrades has since followed, with forecasters including JPMorgan, Morgan Stanley and Goldman Sachs taking a harder look at their assumptions of how well the S4, Samsung’s latest Galaxy smartphone, would actually do.
Sales estimates for the S4 were slashed by as much as 30 percent, stirring investor concerns over Samsung’s mobile devices division – the company’s biggest profit generator.
Investors in the South Korean IT giant have paid dearly. Samsung lost nearly $20 billion in market value in a week as shares plunged following the downgrades.
“I’d say most forecasters including myself had this conviction that they’ll outperform again – because it’s Samsung,” said Byun Hanjoon, an analyst at KB Investment & Securities. “They had beaten expectations before, which led many to believe they are bound to excel again with the S4.”
The S4 sold 10 million sets in just one month of its debut in late April, outperforming its predecessor, the S3.
Yet analysts now say the high-end smartphone segment is slowing, citing lacklustre prospects in Europe and South Korea in particular.
The S4, in reality, also lacks any real wow factor, they say.
“The Street, including Goldman Sachs, admittedly extrapolated the first-quarter earnings momentum through the year,” Goldman Sachs analyst Michael Bang said in a report. “This resulted in very optimistic earnings expectations.”
Most analysts have reduced their estimates for S4 shipments to around 7 million units a month from their previous average expectation of 10 million.
Bank of America Merrill Lynch has lowered its S4 sales estimate for this year by 5 million to 65 million units.
Some analysts say a loss in potential sales of 5 million S4 units would cut around $1 billion of Samsung’s operating profit.
“S4 sales are solid. It’s just that some analysts had higher expectations and then they lowered them,” J.K. Shin, head of Samsung’s mobile devices division, told reporters last week.
Over the past month, 17 out of 43 analysts have downgraded their earnings estimates for Samsung, leading to a 0.6 percent drop in their average forecast for the company’s April-to-June earnings to 10.4 trillion won ($9 billion), according to Thomson Reuters StarMine.
The lowered forecast, however, would still be a quarterly record.
Many analysts say weaker-than-expected S4 sales will not necessarily stop Samsung from posting record quarterly profits. The company has diversified into many segments of the smartphone market, Merrill Lynch says.
MID-TIER PHONES
Still, the scale of the downgrades has cast a shadow on Samsung’s dominance in the $250 billion smartphone market.
Doing it no favour, Chinese rivals are aggressively growing their market share, aided by strong sales of mid-tier models – a segment in which Samsung has relatively weak positioning, according to analysts.
The mid-tier segment accounted for less than 15 percent of Samsung’s total shipments last year.
Analysts say Samsung has to focus on this lower tier in the medium term.
The high-end segment is losing momentum, with manufacturers struggling to differentiate themselves and consumers calling for a leap in innovation, they say.
To be sure, Samsung has not sat idle.
It has gradually expanded its offerings. Among four varieties of the S4 introduced in recent weeks, there was one stripped-down version called the Galaxy Mini.
By comparison, Apple has had no new offerings since the iPhone 5 hit the market in September last year.
Samsung bulls are also pinning their hopes on product launches later this year including the Galaxy Note 3, a phone-tablet hybrid.
Some analysts say conservative forecasts will prevail.
“Expectations for innovation have been lowered, and I don’t think there’ll be as much buzz surrounding new product launches as it used to be,” said Byun at KB.
Samsung’s stock, which slumped to a six-month low on Thursday, inched up 0.9 percent on Friday.
($1 = 1134.4000 Korean won)
(Reporting by Miyoung Kim; Editing by Ryan Woo)
Samsung GALAXY S4 Hits 10 Million Milestone in First Month [Samsung Mobile Press, May 23, 2013]
Samsung Electronics Co., Ltd. today announced that global channel sales of its GALAXY S4, a life companion for a richer, fuller, simpler life, has surpassed 10 million units sold in less than one month after its commercial debut. Launched globally on April 27, the phone is estimated to be selling at a rate of four units per second.
The GALAXY S4 sets a new record for Samsung, generating sales quicker than any of its predecessors. Sales of the GALAXY S III reached the 10-million mark 50 days after its launch in 2012, while the GALAXY S II took five months and the GALAXY S seven months to reach the same milestone.
“On behalf of Samsung, I would like to thank the millions of customers around the world who have chosen the Samsung GALAXY S4. At Samsung we’ll continue to pursue innovation inspired by and for people,” said JK Shin, CEO and President of the IT & Mobile Communications Division at Samsung Electronics.
The GALAXY S4 was developed to enhance the meaningful moments in our lives through its innovative features and superior hardware. It has the world’s first Full HD Super AMOLED display that showcases images at their very best on a 5-inch screen with 441ppi. Equipped with a powerful rear 13MP camera, the GALAXY S4 also boasts a Dual Camera function that allows simultaneous use of both front and rear cameras. The GALAXY S4’s new and innovative software features include Air View and Air Gesture for effortless tasks, while it also keeps users up-to-date with information about their health and wellbeing using S Health.
Samsung GALAXY S4 is available in more than 110 countries and will gradually be rolled out to a total of 155 countries in cooperation with 327 partners.
Samsung is planning to introduce more color variations to meet various consumer tastes and preferences. In addition to the currently available Black Mist and White Forest, new color iterations will be added this summer, including Blue Arctic and Red Aurora, followed by Purple Mirage and Brown Autumn.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation.
** Availability of colors will vary depending on the country and carrier/retailer.
Is Samsung’s Growth at the Expense of Apple? [Bloomberg YouTube channel, April 26, 2013]
4. Previous (pre-saturation) milestones according to
Samsung Mobile Press (with relevant video inserts from other sources):
See: Samsung GALAXY S II reaches 3 Million global sales [July 3, 2011]
From: Samsung GALAXY S II reaches new heights with 5 million global sales [July 28, 2011]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the Samsung GALAXY S II (Model: GT-I9100) has passed the 5 million global sales milestone.
The GALAXY S II is Samsung’s flagship smartphone device; a beautifully thin, (8.49mm) and lightweight dual-core smartphone that combines an unmatched Super AMOLED Plus viewing experience with incredible performance, all on Android – the world’s fastest-growing mobile operating system. The next generation smartphone also includes exclusive access to Samsung’s four new content and entertainment hubs, seamlessly integrated to provide instant access to music, games, e-reading and social networking services.
The 5 million mark has been reached in just 85 days, a rate which is 40 days faster than the original GALAXY S took to reach the same sales mark. This rate is set to accelerate as Samsung has just launched GALAXY S II in China, the world’s largest market.
…
From: Samsung GALAXY S II continues success reaching 10 Million in global sales [Sept 26, 2011]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the Samsung GALAXY S II (Model: GT-I9100) has achieved 10 million global channel sales, doubling from five million in just eight weeks.
The GALAXY S II is Samsung’s flagship smartphone device – a beautifully thin (8.49mm) and lightweight dual-core smartphone that combines an unmatched SuperAMOLED Plus viewing experience with powerful performance, all on Android, the world’s fastest-growing mobile operating system. The next generation smartphone also includes Samsung’s four content and entertainment hubs, seamlessly integrated to provide instant access to music, games, e-reading and social networking services.
Samsung celebrates 30 million global sales of GALAXY S and GALAXY S II [Oct 17, 2011]
Samsung Electronics Co., Ltd, a leading mobile handset provider, today announced that its Samsung GALAXY S and GALAXY SII smartphones have achieved a combined total of 30 million global sales.
GALAXY SII has set a new record for Samsung, generating more than 10 million sales – quicker than any device in Samsung’s history. The device also recently received five out of the total ten Mobile Choice Consumer Awards 2011 in the UK as well as 2011 Gadget Award for being chosen as the best smartphone of the year by T3, confirming it as a run-away favorite smartphone with consumers this year. It continues to gain traction as Samsung’s flagship smartphone – a stylishly designed, slim and ultra-portable device combining an unrivalled viewing experience with powerful dual-core processor performance.
Launched in 2010, Samsung GALAXY S reached almost 20 million unit sales, making it the highest-selling mobile device in Samsung’s portfolio to date, and another record-breaker for the company and the mobile market.
Since launching to high critical acclaim two years ago, the GALAXY S range has continued to gain popularity among consumers and propelled the GALAXY brand to one of the most recognized mobile brands in the world, with Samsung now the largest Android smartphone vendor and the second largest phone vendor overall worldwide (IDC).
“Since its launch only five months ago, GALAXY SII has seen tremendous sales success and garnered enthusiastic reviews from consumers and mobile industry watchers across the globe. This is in addition to the continued sales momentum behind GALAXY S, which we launched at Mobile World Congress 2010 as continues to be a run-away success with consumers,” said JK Shin, President and Head of Samsung’s Mobile Communications Business.
“The phenomenal success of these smartphones once again demonstrates how the GALAXY S smartphones is setting the standard for smart mobile technology around the world.”
From: Samsung GALAXY S II awarded “Best Smartphone” by GSMA at Mobile World Congress 2012 [Feb 29, 2012]
This honor comes in recognition of the device’s powerful performance and overwhelming response from consumers. GALAXY S II, Samsung’s flagship smartphone, achieved worldwide sales of over 10 million units in only 5 months, quicker than any device in Samsung’s history and surpassed over 20 million sales in 10 months.
With SIII, Samsung makes smartphone duopoly official – Tech Tonic [Reuters TV YouTube channel, June 21, 2012]
From: Samsung GALAXY S III Reaches 20 Million Sales Milestone in Record Time [Sept 6, 2012]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the GALAXY S III smartphone has achieved 20 million unit sales in just 100 days since its debut in May 2012. As Samsung’s most successful smartphone to date, the GALAXY S III has set a new record, generating sales quicker than any of its predecessors.
From: The Samsung GALAXY S III achieves 30 million sales in five months [Nov 4, 2012]
Putting this number into perspective, during a similar selling period (150 days), the acclaimed GALAXY S II, launched in 2011, globally sold 10 million devices.
Now upgradable to Android™ 4.1 (Jelly Bean)*, the nature-inspired GALAXY S III is a revolutionary smartphone packed with intelligent features that make everyday life easier. Its expansive 4.8-inch HD Super AMOLED display lets users view multimedia and web content in brilliant color and clarity; and its camera understands human gestures to make using the phone incredibly natural and intuitive. A powerful hardware ensures blazing-fast performance and seamless multi-tasking.
…
* Availability and timing of the Jelly Bean upgrade will vary depending on the country and mobile carrier.
Samsung GALAXY S Series Surpasses 100 Million Unit Sales [Jan 14, 2013]
- Samsung has announced that global channel sales of the company’s flagship smartphone, GALAXY S III and its two predecessors GALAXY S and GALAXY S II have surpassed 100 million units sales as of January 13, 2013.
- Samsung GALAXY smartphones are intuitive and easy to use, display photos and videos on dazzling screens, and deliver a premium user experience with a design that is elegant and feels natural.
- The GALAXY S, has reached over 24 million global channel shipments, achieving 10 million of these during the first seven months after its launch in June 2010.
- Building on this success Samsung launched the GALAXY S II in April 2011. This smartphone reached around 40 million shipments, achieving 10 million global channel sales in just five months.
- In May 2012, Samsung unveiled the GALAXY S III – a smartphone designed for humans and inspired by nature. It revolutionized the user experience, and was critically acclaimed, achieving 20 million global channel sales in just 100 days – which made it Samsung’s fastest selling smartphone yet.
- GALAXY S III has now passed the mark of 40 million unit channel sales.
How Did Samsung Come to Rule Smartphones? [Bloomberg YouTube channel, March 14, 2013]
March 14 (Bloomberg) — Bloomberg West Editor-at-Large Cory Johnson examines how Samsung came to build its smartphone business as it takes aim at Apple’s iPhone with today’s launch of the Galaxy S4. He speaks on Bloomberg Television’s “In The Loop.” — Related Story: http://bloom.bg/ZNshKu — For more “In the Loop” videos: http://bloom.bg/LbOTQk
Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation
The branded superphone business is skyrocketing in China with news such as:
– GiONEE (金立), the emerging global competitor on the smartphone market [‘Experiencing the Cloud’, July 22, 2013]
– MIUI ROM 3.8.2 Update Highlights [MrMiui YouTube channel, Aug 1, 2013]
– UPDATE Aug’13: Xiaomi $130 Hongmi superphone END MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [‘Experiencing the Cloud’, Dec 12, 2012; Aug 1, 2013]
– XiaoMi Mi3 No Longer Feature Tegra 4, Launch Delays To September [GSMinsider, July 28, 2013]: “NVIDIA unable to fulfil the terms from XiaoMi and the Chinese firm had decided to end the discussion. The Chinese source mentioned that XiaoMi turns to Qualcomm after the partnership with NVIDIA failed.”
– New funding round values Xiaomi at $10bn [Shanghaiist, July 28, 2013]
– Tencent Holdings to invest US$2 billion in Xiaomi, says paper [DIGITIMES, July 25, 2013]
China-based Tencent Holdings, which runs one of the largest web portals in China, QQ.com, reportedly plans to commit an investment of US$2 billion into China-based smartphone vendor Xiaomi Technology, according to a Chinese-language Economic Daily News (EDN) report.
Tencent is likely to complete the planned investment in Xiaomi through one of its investment arms in Russia, Digital Sky Technologies, said the paper, quoting media reports in Hong Kong and China.
Neither Tencent nor Xiaomi has confirmed the reports.
Xiaomi shipped 7.03 million smartphones, valued at US$1.32 billion, in the first half of 2013, the paper quoted Xiaomi CEO Lei Jun as saying.
– Xiaomi sells over 7 million smartphones in 1H13 [DIGITIMES, July 16, 2013]
Xiaomi Technology sold 7.03 million own-brand smartphones in the first half of 2013, close to the 7.19 million units sold in 2012, according to the company.
Xiaomi recorded revenues of CNY13.27 billion (US$2.14 billion) for the first half of 2013, more than the CNY12.65 billion posted for 2012, the company indicated.
Xiaomi launched smartphones initially in the China market in August 2011, and in Taiwan and Hong Kong in the first half of 2013. As sales of existing Xiaomi smartphones will continue and new-generation models will be launched in August, Xiaomi said it is confident of reaching its target shipments of 15 million smartphones for 2013.
In addition to smartphones, Xiaomi has launched Xiaomi connected set-top boxes (STBs) and is likely to launch large-size LCD TVs and tablets for own-brand sale in the second half of 2013, the company indicated. Xiaomi smartphones are produced by Taiwan-based ODMs Inventec Appliances and Foxconn International Holdings (FIH), while Inventec Appliances additionally undertakes ODM production of Xiaomi STBs. Xiaomi may have Taiwan-based ODM Wistron produce TVs, and FIH tablets.
Two and a half months ago we had even the news that Meitu Kiss Released. Will It Be Another Xiaomi? (built specifically for ladies) [TechNode blog in China, May 16, 2013] having the following lead:
We once introduced how the photography-focused Meitu Kiss phone came into being and it is backed by Cai Wensheng, a legendary figure in China’s tech industry. Today it is officially released, together with MeituAir, the cross-platform photo management software.
With Android 4.2, quad-core MT6589 processor and 4.5-inch 1280 x 720 display and 8 mega-pixel front & rear camera, it’s priced at 2199 yuan (US$357)
and conclusion:
The strategy sounds the same with Xiaomi’s — to gain users with comparatively good-value-for-money smartphones, build ecosystem with software and make profits from consumer-facing paid services and business-facing offerings. As Xiaomi is backed by Lei Jun, another classic figure in China’ s tech sector, it is speculated the two companies would be direct competitor in near future. Also the same with Lei Jun, Mr. Cai has invested a variety of tech companies, from gaming to Weibo content marketing agencies, that would help provide Meitu Kiss with content and services.
So it is quite actual to have a look at the domestic premium brand situation in China:
The 10 most talked about products in the domestic mobile phone market of China in April 2013 and their main parameters (source: http://www.tqun.com/article-16949-2.html):
For the top 3 most innovative brands I’ve extended the table of main parameters coming next as follows (the source is the same: http://www.tqun.com/article-16949-2.html): ![]()
and prepared a table showing similar parameters about the market leading models:
Then here is and appraisal of the strengths of the most innovative Chinese domestic brands as of May 15, 2013 :
- 小米 Xiaomi
- 魅族 Meizu
- OPPO
- Chinese domestic brand expansion into the global market: the AndroidGuruz initiative from India
1. 小米 Xiaomi
Lei Jun: Xiaomi is Here to Stay [mobiSights, May 7, 2013, image insert from the same day MIUI News]
Lei Jun, founder and CEO of Chinese smartphone maker Xiaomi said he is determined to continue creating world-class phones, capable of competing with the global heavyweights at a fraction of the price.
“I admire giant companies like Huawei, Tencent, Sina and Alibaba, but I don’t want to create another Huawei, Tencent, Sina or Alibaba. My dream is to maintain my current company as a small one. (like a) small restaurant that people line up outside of to buy my products, and my friend will call me to reserve seats for them.” Jun said during a keynote address to the 2013 GMIC [Global Mobile Internet Conference] Beijing.
In late April, Xiaomi’s new smartphone, the Mi-2S 32GB sold out (200,000 units) in less than a minute after it went up for sale.
Lei went on to explain he bases Xiaomi’s business strategy on the examples set by two Chinese companies – Tong Ren Tang traditional medicine chain, which has a history of more than 300 years in China, and Hai Di Lao Hot Pot, which is famous for fast and friendly customer service.
Two of Tong Ren Tang’s business principles appeal to Lei Jun – its adherence to strict moral and quality baselines and its fair and reliable treatment of its employees.
Hai Di Lao’s exceptional customer service inspires Lei Jun, who said he wants his staff to communicate with their clients and customers as much as possible so that his company can pinpoint problems and get feedback from the users.
Despite criticism from many outside sources, Lei Jun said he will continue working towards perfecting Xiaomi’s business model and will keep striving towards the “perfect” smartphone.
The 3 years anniversary event:
[HD] 2013 Xiaomi Fans Carnival Full Official Presentation (Chinese & English Subtitles) [Xiaomi China YouTube channel, published April 19, recorded April 9, 2013]
See also: Xiaomi’s Third Founding Anniversary in Numbers [TechNode blog in China, April 9, 2013] from which some worthwhile excerpts are:
Lei Jun, co-founder and CEO, revealed that the company made 12.65 billion yuan [$2B] in pre-tax sales in 2012 with a total of 7.19 million Xiaomi phones sold (1.37 million were sold through China Unicom while the rest sold online). Mr. Lei said earlier that the net profit could be about USD 200 million and their sales goal for 2013 was 15 million Xiaomi phones. ( the presentation in Chinese)
MIUI, a custom Android ROM built in Xiaomi phones and available for download, announced earlier that its users surpassed 15 million. According to today’s release, the app store within MIUI has 20 thousand apps, with daily downloads reaching 3.5 million and the total exceeding 500 million; the game center, launched in last September, has 10 thousand games, with a total of 60 million downloads and one million each day; the MIUI theme designs have been downloaded for a total of 600 times and 3.5 million daily. All the mentioned categories have become MIUI’s revenue sources and we heard that the monthly income had become considerable [¥ 10M = $1.6M] earlier this year.
The cloud storage service, released about half a year ago, now is holding 300 million photos, two billion text messages. 6 million photos and 13 million are uploaded onto it daily. As for the number of users, Mr. Lei said “one to two million”.
…
It’s no secret that Lei Jun and his team want to make an iPhone-style business to have as many users as possible buy Xiaomi phones and accessories, and consume software and digital content there. The difference must be they don’t plan to make high profits from selling hardware — it helps gain users — but count on the MIUI platform as source of long-tail income. As for the future, you can’t see a lack of investments or talent happen to the company. How far can it go? Behold.
Xiaomi Phone 2S and 2A announced with MIUI v5, the former entering Hong Kong and Taiwan [engadget, April 9, 2013]
After selling 7.19 million phones in China last year, Xiaomi is now one step closer to world domination with a new device that’ll take it to new territories: the Xiaomi Phone 2S (or Mi-2S). As the name and look suggest, this is pretty much the same device as the 4.3-inch Xiaomi Phone 2, except it comes with Qualcomm’s newer Snapdragon 600 quad-core chip clocked at 1.7GHz, plus a beefed up camera of 13-megapixel resolution (with F2.2 aperture) on the 32GB model. The 16GB 2S, on the other hand, gets the same old 8-megapixel F2.0 imager. The rest of the hardware is the same old: 2GB RAM, 2,000mAH removable battery, 720p IPS display, dual-mic noise cancellation, 2-megapixel front-facing camera and WCDMA 850/1900/2100MHz radio (there’s also a CDMA version for China Telecom).
Unlike the previous launch, the 16GB flavor of this phone is already in stock on the day of announcement and is ready for purchase in China today for ¥1,999 or about $320 unsubsidized. Actually, strike that — apparently the first lot of 200,000 units promptly sold out (likely thanks to scalpers). Luckily, Xiaomi is finally tapping into the Hong Kong market via its xiaomi.hk website starting April 23rd, so chances are genuine buyers in Hong Kong won’t have to compete against the machines from mainland China; and Taiwan customers will also be able to buy a 2S from either local carrier Far Eastone towards the end of this month, or from xiaomi.tw starting next month. No word on the availability of the 32GB model just yet, but it’s already priced at ¥2,299 or about $370 unsubsidized.
The familiar-looking phone on the right is the Xiaomi Phone 2A. Much like how the original Xiaomi Phone got a “Youth Edition” fork, the 2A serves as a budget variant of the Xiaomi Phone 2, which is why the CPU’s been “downgraded” from the quad-core APQ8064 to the dual-core MSM8260A (with just 1GB RAM). On the other hand, this particular version of MSM8260A does utilize Qualcomm’s newer Krait 300 architecture instead of Krait 200, and it’s clocked at 1.7GHz instead of 1.5GHz. The same old 16GB storage space, 2,000mAh removable battery, 8-megapixel main camera, 2-megapixel front-facing camera and the powerful Adreno 320 graphics chip are here to stay.
That said, the rest of the 2A is rather peculiar considering this model is meant to be a cheaper offering: the 720p IPS screen has been bumped up from 4.3 inches to 4.5 inches, and the phone also comes with NFC, 5GHz WiFi plus a new audio engine co-developed with Sweden-based Dirac (instead of using Dolby’s). It’s no wonder that this phone is a “2A” instead of yet another “Youth Edition,” but it is also baffling that Xiaomi has avoided throwing in NFC for the 2S as well. Anyway, the 2A will be available in China three weeks from now. The price? ¥1,499 or about $240 unsubsidized.
Of course, let’s not forget the software. Both phones are graced with the presence of the new MIUI v5, which benefits from not only a leaner look (with a new system font, general visual tweaks and also less distracting stock wallpapers) but also from live icons. Here are a handful of new software features added to the already rather intuitive Android fork from Xiaomi:
- Pre-identification of unknown incoming caller ID (based on Chinese crowd-sourced phone number database, so China only), so you’d know if it’s a spam call or just the delivery man calling
- Phone book is able to look up the most common service hotline numbers in China, including banking services and restaurants
- Toggle automatic call-recording for specific incoming callers (CEO Lei Jun said this was his idea)
- Voice recorder supports 168 hours of continuous recording, saved on the fly, wouldn’t be interrupted by incoming calls or notifications (which are muted automatically); and the recorded MP3 files won’t show up in the native music player
- System lets you monitor and control data traffic from each app
- Unified background sync of apps for longer standby time — up to twice as long compared to vanilla Android 4.1
- MiChat (which is also available outside MIUI) now supports walkie-talkie-style video messages instead of just audio
Lei also used his stage time at today’s packed “Xiaomi Fans Carnival” to bolster Xiaomi’s position in the mobile content world. According to the CEO, his company’s app store MiStore today offers 20,000 apps and has seen a total of 500 million downloads so far, while its Doukan store now has 3,000 legit e-books, and Xiaomi’s game center comes with 10,000 games — including PopCap’s official China debut of its classic titleBejeweled today — with a total of 60 million downloads. As for video content, the Xiaomi Box has yet to take off properly after its botched launch due to demands from a provincial regulator, but 50,000 of them have already been sold in the three launch cities so far. We’ve been told to expect a full China roll-out in May, so stay tuned.
The question now is whether Xiaomi can extend this aspect of the company to around the world. Sure, Hong Kong and Taiwan make a good first step towards the international market, but it’s also a relatively easy step given the similar cultural backgrounds. Xiaomi’s real success will only be proven when it does eventually enter, say, Europe as we had once heard; and it wouldn’t hurt to see some improved hardware design instead of just software. We shall take another pulse check in about a year’s time.
[Exclusive] Xiaomi Co-founder Hong Feng on MIUI [TechNode blog in China, April 17, 2013]
We heard that the monthly revenue from MIUI reached 10 million yuan. Hong Feng, co-founder and lead of MIUI, confirmed the number in an interview at our ChinaBang 2013. He added that that’s just the beginning of monetization.
Hong Feng used to work at Google China as senior product manager leading local services such as music search and input method. Three years ago he was invited by Lei Jun, CEO of Xiaomi, to become one of the seven founders. The first version of MIUI was launched four months after the inception of Xiaomi company.
MIUI announced 15 million installs and officially release the latest version, MIUI V5, not long ago. Approaching 10 million were in Xiaomi phones shipped and the rest were installed in non-Xiaomi Android phones. Xiaomi claims MIUI is the best customized Android ROM on the market.
Hong Feng is proud that MIUI has a group of core, loyal users who are active on its platform. MIUI is well-known for its online forum that engineers would answer questions from users and collect user needs there. His team also visit users in different cities regularly. He’s also proud that fans around the world did 22 language versions, apart from three official language versions, for MIUI.
Apart from gaming, other revenues generated from MIUI are mainly derived from the built-in browser with paid placements on the start-page, paid search, and the app center, according to Mr. Hong. Also, the company has been selling paid theme designs that the sales must be minor compared with gaming.
ARPU of gaming, in general, is relatively high. It’s no wonder more and more Chinese mobile service providers, such as UCWeb and 91, set up gaming platforms to monetize their big user pools. The users, 3-4 mn, of the games center within MIUI are very active, Hong said. Xiaomi also partners with game companies to custom editions of popular games tailored to MIUI users.
Duokan, the mobile reading platform acquired by Xiaomi last year, is exclusive of the sources that make up the 10 million monthly revenue. Duokan has been selling digital books and now has 30 thousand paying users. It hopes to make profits in 2014 that needs one million paying users, according to Hu Xiaodong, VP at Duokan.
When asked about the monetization plans in the near future, Hong said that they’d just try to produce the best possible products at the lowest possible prices — which means they’d try to gain as many users as possible and profit from them later and gradually.
It’s no secret that companies with considerable user bases, Qihoo, Sogou, UCWeb, 91 and the like, are trying to profit from every possible source, gaming, CPM/CPC-based advertising, CPC/CPS-based e-commerce transactions, paid digital content, etc. When it comes to a customized Android ROM? It works the same.
Xiaomi Mi2S vs HTC One / Samsung Galaxy S4 / LG Nexus 4 [News – MIUI Official English Site, April 26, 2013], note that the first bechmark is Antutu
Xiaomi Mi2S vs [new] HTC One [having also Snapdragon 600 SoC]
Xiaomi Mi2S vs Samsung Galaxy S4
Xiaomi Mi2S vs LG Nexus 4
[3.5.10][ROM Download] Unofficial MIUI V5 for 41 devices released for public! [Beta Team – MIUI Official English Site, May 10, 2013]
New devices this week (10, May, 2013):
OPPO Finder
Samsung E120L (Galaxy S II HD LTE)Hey MIUIers,
After a week’s testing by MIUI Beta Team, MIUI V5 for the following devices developed by MIUI unofficial devs are released for public today!Guys please report bugs in respecting bugs sections to keep developers posted about bugs and to avoid unnecessary confusion.
Note:
1. OTA update of unofficial MIUI V5 released once a week.
2. Download links of full rom updated every Monday.
– Google Nexus S
– Google Galaxy Nexus
– Samsung Galaxy S II I9100g
– Samsung Galaxy S II I9100
– Samsung Galaxy Note I9220
– Samsung Galaxy S I9000
– Samsung E120L (Galaxy S II HD LTE)
– ZTE U970
– ZTE U930
– ZTE N880E
– ZTE N909
– Sony Ericsson Lt18i– MOTO Defy
– MOTO Defy+
– MOTO Atrix 4G Me860
– Lenovo K860i
– Lenovo K860
– Huawei C8812
– Huawei C8812E
– Huawei Honor U8860
– Huawei U8818
– Huawei Honor2 U9508
– Huawei Ascend D1 XL U9510E
– Huawei C8860E
– OPPO Finder– LG LU6200
– LG SU640
– LG P990
– LG P970
– SKY A820
– HTC Desire Z
– HTC Desire HD
– HTC OneS S4
– HTC OneS S3
– HTC Incredible S
– HTC Sensation (G14/G18)
– HTC HD2
– HTC Desire S
– HTC Mytouch 4G
– HTC EVO 3D(CDMA)
– HTC EVO 3D(GSM)
MIUI: 999 days! [News – MIUI Official English Site, May 10, 2013]
MIUI was officially launched on August 16th, 2010. Today, May 10, 2013, means that MIUI ROM has been inexistence for 999 days! Tomorrow will be our 1000th day!
In these 999 days, we have accumulated over 15 million fans worldwide and the ROM can now be flashed across 33 Android devices.
Of course, we can only have achieved this milestone with the help of our dedicated fans. They have made unofficial versions of the ROM and in various languages so even more users can enjoy MIUI worldwide.
Although, this milestone is something we are proud of, we also realize there are many areas of improvement and problems to be solved. In essence, this means that MIUI is still growing and there will be challenges along the way. But with the help of our dedicated fans and hardworking MIUI team we hope to celebrate the next milestone and continue to see MIUI thrive!
Xiaomi MI-Two – [ENG SUBS] Full Official Presentation 2012 [XiaomiUnofficial YouTube channel, published on Sept 7, 2012, recorded on Aug 16, 2012]
Official promotional video of Xiaomi MIUI V4 (English Subtitles) [MrMiui YouTube channel, Aug 10, 2012]
Introducing Xiaomi MIUI V5 (HD) [MrMiui YouTube channel, April 10, 2013]
As Xiaomi Sells Out of New Flagship Phone, Bin Lin Talks About the Disruptive Chinese Start-Up’s Approach (Video) [AllThingsD, Oct 30, 2012]
Xiaomi co-founder Bin Lin was in many ways the perfect speaker for our Dive Into Mobile conference. Xiaomi is one of the most interesting corporate stories from the transformative global spread of smartphones, but its quick ascent is not widely known about outside of China.
The company, which is just two-and-a-half-years old but already has sold more than five million phones and employs 1,700 people, has disrupted the Chinese home handset market by making and selling top-of-the-line smartphones direct to consumers for a fraction of the expected price.
Today, Xiaomi launched its second major phone, known as the Xiaomi Phone 2, or the Mi-2. A run of 50,000 units sold out in two minutes and 51 seconds.
While companies might shy away from literally naming one of their phones a “me too,” the new Xiaomi phone has much in common with Apple’s iPhone 5, including the size and shape of the handset, the way application icons tile on the screen in Xiaomi’s modified version of the Android Jelly Bean OS, and the look and feel of the built-in camera application.
But Lin was quick to pull his iPhone 5 out and show that the (slightly larger) Mi-2 has a better display — 720 by 1280 with a pixel density of 342 pixels per inch.
Sitting on a red couch (instead of our signature D conference red chairs) at the hotel to which we had evacuated for Hurricane Sandy, Lin told me about his company’s plans for the Mi-2 launch as well as its long-term strategy.
As we spoke on Monday, Lin seemed remarkably unstressed on the eve of his company’s big launch. That’s because Xiaomi phones are offered only online and typically sell out in a matter of minutes to fans who apparently follow the company’s progress like they would a rock band.
In fact, last week, a block of 300,000 of the older Mi-1s model — that is, a phone that everyone knew was a week away from being outdated — sold out in only four minutes and 15 seconds.
Xiaomi released just 50,000 phones for order today and said it would have 250,000 more available in mid-November.
To date, Xiaomi has sold 3.5 million Mi-1 units and 1.8 million of the between-upgrades Mi-1s. That’s only a single-digit percentage of the Chinese smartphone market, where as many as 200 million smartphones are expected to be sold this year.
The base model for the Mi-2 costs just $230. Lin said Xiaomi spends “almost that price” to manufacture the phone, but that the company doesn’t mind its low margins because it is pursuing a strategy similar to Amazon’s Kindle Fire.
Xiaomi doesn’t spend any money on retail and barely any on marketing. Instead, the company corresponds with fans on Weibo and in forums, asking for their product feedback and sometimes incorporating it.
Xiaomi creates its own hardware and its own modified-Android software, and expects revenue to flow in from e-commerce in the future.
“As we see huge adoption of smartphones, we see e-commerce getting more mature, with logistics and payment systems,” Lin said. “As we get more adoption of software, the money will come after.”
E-commerce is the specialty of Xiaomi co-founder Lei Jun, who founded Joyo.com, which is now Amazon.cn. Meanwhile, Lin is the software guy, having most recently led Android development in China as an engineering director of Google. Others from the seven-member Xiaomi founding team include a Motorola hardware expert and a Microsoft development director.
That unified approach has a familiar precedent in Apple, though Lin noted that Xiaomi is not yet at the point where it custom-designs its own chips.
As for what Xiaomi will do next, Lin said that the company is working to expand internationally and sees Taiwan and Hong Kong as its most likely targets, given their similarity to China. He also acknowledged rumors about Xiaomi building a set-top box, saying that kind of personal computing device might be a natural extension.
But for now, Xiaomi’s approach is really quite simple, Lin said. “The strategy is to build top-end handsets. That’s what we’re good at.”
More information: Bin Lin tag on AllTingsD
CO-FOUNDER AND PRESIDENT
XIAOMI CORPORATION
Bin Lin co-founded Xiaomi Corporation with angel investor Lei Jun in April 2010. He is now president of Xiaomi Corporation, and is in charge of Xiaomi’s day-to-day operation, business and product strategy, carrier relationships, and business development with strategic suppliers and business partners.
Lin worked at Google Inc. as engineering director from 2006 to 2010. He founded and led Google China’s engineering effort for Mobile, Android apps, and Google Music. Under his leadership, his team successfully launched many Google products for the China market, including Google Mobile Maps, Mandarin voice search, mobile verticals such as video, dictionary, finance, and local, Android Pinyin IME, Android Dictionary, Android News and Weather widget, Google Music (free streaming and download of legal music online), Google Pinyin IME, and various OneBoxes.
Prior to joining Google, he worked at Microsoft from 1995 to 2006, and held various senior positions, including software design engineer and development lead at Microsoft’s Redmond headquarters. Lin admits that he is older than he looks, but says, “It’s never too late to start your own business if you have a young heart.” His first cellphone was a Motorola StarTAC.
POSTS WITH BIN LIN
…
And how that innovation started: Xiaomi Tech Unveils Its Own Smartphone: RMB 1999 with Dual-Core 1.5G CPU, Fastest Ever [TechNode blog in China, Aug 16, 2011]
Xiaomi Tech, a mobile apps vendor, has just unveiled its long-rumored smartphone today. The phone is equipped with dual-core 1.5G CPU which makes it the fastest smartphone in terms of CPU clock speed in the whole world
Some of its technical specifications:
*Qualcomm MSM8260 Dual-Core 1.5G CPU, 1G RAM,
– 4 GB capacity,
– can expand to 32G.*Sharp 4 inch display, resolution: 854-by-480-pixel resolution.
*Battery: 1930mAh.
– Standby time:up to 450 hrs.
– Talk time: up to 15 hrs.
– Audio playback: up to 45 hrs.
– Video playback: up to 12 hrs.
– Play game: up to 6 hrs.*Cellular and wireless
– GSM+WCDMA
– GPS, GLONASS, A-GPS, Wi-Fi, Bluetooth*Size and weight
– 125×63×11.9mm
– 149 gramsXiaomi Mobile is built on on MIUI OS (based on Android 2.3.5). As we wrote before, MIUI has strong user base around the world, with several global fans clubs in US, UK, Germany, Italy, Spain,Australia, Russia and more.
Honestly, the sheer specification of Xiaomi Mobile is already stunning, while its price is something even more surprising and unexpected. With only RMB 1999 (US$ 312), you can get the fastest mobile in the world and a bunch of powerful hardware. The Android phone market is expected to see mounting competitions in the near future.
Xiaomi Mi2A VS Meizu MX2 [phonezilla2013 YouTube channel, May 10, 2013]
小米 Xiaomi vs. 魅族 Meizu
2. 魅族
Meizu
Meizu MX2 Flyme 2.0 OS Official Introduction [androidsales YouTube channel, May 7, 2013]
Flyme 2.0
[Meizu microsite in English, the original Chinese version came on-line on Dec 22, 2012]
New system: Flyme 2.0
Based on the latest Android kernel, Flyme 2.0 is specificall designed as the soul of MX. The brand-new system, coming with a full suite of apps and powerful cloud services, is sure to surprise you.
Dedicated Design
3452 improvements of interaction and 417 new features are added to Flyme 2.0, which means greater visual elegance and ease in operation. We care about your experience in using our product and hence dedicate ourselves to optimize every detail in concern and recover them to original simplicity.
The most frequently used icons are moved to the top of the screen and automatically hidden in full-screen display. The buttons like Back and More will appear on the innovative Smart Bar. The beautiful breathing light is designed to wake the phone is a stylish manner.
Unparalleled Built-in Service
Flyme 2.0 does not only meet what you want, but also helps you find out more you want. The unparalleled built-in services we developed for you are going to surprise youl like never before.
Closer Networking
We are dedicated to integrated the most valuable network resources and connect you with the world close at hand.
Powerful Flyme Cloud Services
A free Flyme account is all you need to get full cloud services to manage over MX. The latest Flyme Web helps you browse and manage data on your MX at ease. It get everything for you smartly.
MEIZU MX2 MX5S A9 Quad Core with Flyme 2.0 4.4 Inch 1280*800 RAM 2GB 1.6GHz 16G Version [blogmerimobiles YouTube channel, April 1, 2013]
Flyme X for Meizu MX2 coming soon [phonezilla2013 YouTube channel, May 10, 2013]
How that innovation has started:
For The First Time, People Queue for a Chinese Phone, Meizu M9 [TechNode blog in China, Jan 3, 2011]
If you see people are queuing for a new product from Apple, you would not be surprised; if you see Chinese buyers queue for something from a Chinese brand, you may think it is weired and would not take it serious. We have tens of local mobile phone brands in China, some are Shanzhai and some are not, some are really in bad quality and some are not only relatively cheaper but also quite handy and powerful. But, never ever, we’ve seen people are so thirsty for a new phone model and even queueing for it.
M9, produced by Meizu and regarded as the best iPhone 4 replacement from a local manufacturers, is out at 2st, Jan 2011. And in Huaqiangbei, the cradleland for China Shanzhai phone, over a thousand Meizu-fans were queued for their dream-phone, M9 made by Meizu which they have been waiting for 2 years since the release of M8.
We thumb up to Meizu M9. Although you might see a different story when M9 comes to Beijing, Shanghai etc where people are more addicted to iPhone, I appreciate the courage and ambition Meizu has to compete with iPhone. As some people said, Chinese see the hope beyond Shanzhai.
[image via qq.com]
Here is a video report about that product: Meizu M9, $380 Android phone with Retina Display [Charbax YouTube channel, April 7, 2011]
See also: Meizu, Chinese Best iPhone-Liker Is Testing Its App Store [TechNode blog in China, Nov 11, 2009]
Meizu Technology Co. Ltd, the maker of the best Chinese iPhone-liker, Meizu M8 officially entered the hype of Chinese mobile App Store. Its application store, aka Meizu Developer Network is now available on http://developer.meizu.com/.
According to this official announcement, application is required to become a Meizu developer. Once the application is accepted, the developer can develop and submit his application which will be verified and tested by Meizu operation team. Meizu user will be able to download the tested applications via a client (mobile version of the app store?) running on Meizu mobile phone.
It’s at very early stage. Roughly counting, there are only 23 applications listed on the site right now. But the comments posted by J. Wong, CEO of Meizu on its official BBS are quite interesting:
Meizu developers will be given 70% of the revenue share;
A voucher worthy of RMB 15 yuan will be given to Meizu VIP users (I am not sure how to become a VIP) to stimulate the market;
The mobile version of application store will come with the new UI (screenshots) of Meizu M8 by this year.
See also: Chinese firm clones Apple’s mystique [The Los Angeles Times, Sept 7, 2010]
After M9 they had Meizu MX, Exynos4412 quad-core 4″ retina Android phone [Charbax YouTube channel, Oct 28, 2012]
See also:
– MEIZU outs its MX Quad-core Android smartphone, Galaxy S III unveiling rumored for May 3 [Yahoo! News, April 16, 2012]
– “Meizu’s third-ever smartphone is its best product yet” [Engadget, Dec 15, 2011]
– “…here in China a home-grown brand is inspiring its own platoon of highly-motivated buyers” [Reuters TV, Jan 4, 2012]
– “Samsung’s TouchWiz and Motorola’s MotoBlur skins could learn a thing or two from Meizu” [CNET Reviews, Jan 25, 2012]
The good: Meizu’s MX runs a unique and capable Android skin made to look like iOS. This compact smartphone is fast, fun to use, and boasts penta-band GSM compatibility.
The bad: The Meizu MX’s camera isn’t quite up to the superphone camera caliber of the iPhone 4 or Android, and its China-only availability puts it out of reach for most smartphone shoppers.
The bottom line: If you think you have no use for a Chinese iPhone clone running Android, the Meizu MX could drastically change your worldview. Despite a few quirks, the MX is a slick Android- and iOS- inspired hybrid that also flaunts a few tricks of its own.
Then came $400 Meizu MX2, 4.4″ 1280×800 Exynos4412 [Charbax YouTube channel, March 11, 2013], actually in December 2012
But in fact the whole smartphone business development started with M8 first shown by Meizu at CeBIT 2007 [Charbax YouTube channel, March 26, 2007], as traditionally they were an MP3 player manufacturer
3. OPPO
Updates:
OPPO to Attend XDA DevCon in Miami [press release, June 21, 2013]
SHENZHEN – June 21, 2013 – OPPO today announced they will be attending XDA DevCon as an Elite Sponsor. The conference, hosted by the popular XDA Developers site in honor of their tenth anniversary, will take place in Miami, FL from August 9-11. The conference will feature the developing community’s top speakers and developers and feature the leading names in mobile technology in an effort to nurture and enable greater innovation.
Sponsor to Support Development Community
A core part of OPPO’s company culture lies in its commitment to working with its fans to develop and deliver the best products possible. For that reason, OPPO is a strong proponent and supporter of the developer community. In fact, OPPO recently worked closely with XDA to bring CyanogenMod to Find 5 for Android enthusiasts around the world.
DevCon provides a setting for the best and brightest in the developer community to meet, engage and collaborate face-to-face. OPPO is proud to sponsor an event which encourages this kind of innovation and will further immerse OPPO into a community which can help OPPO create the best smartphones on the market.
“We have been working with XDA Developers for a few months” said Pete Lau, Vice President of OPPO, “At first, we were a bit skeptical. Then gradually, as we opened up more, we saw the developer community become really passionate about OPPO.” …
OPPO & CyanogenMod at XDA:DevCon 2013 [OppoOfficial YouTube channel, July 30, 2013]
Nemesis [Steve Kondik CyanogenMod Founder, till 2013 with Samsung, July 26, 2013]
My goal for CM has always been to break open these mostly proprietary mobile devices so we can turn them into the product we really want. I think over the last few years, we have largely accomplished this goal- CM is available in some for almost every device imaginable. What’s most important to me is that anyone can get the code, hack on it and change whatever you want, build it, and flash it to your device.
It’s a huge amount of work, and has left us little time to work on other things. This is good and bad though. Just as Google made it easy for so many people to get into mobile with Android, we’ve made it easy for anyone to get into making their own aftermarket ROMs. It’s awesome. There’s so much crazy stuff that people are building that nobody has thought of before.
Nemesis is our plan to improve the user experience in the right places. The new camera app, Focal [created by Guillaume Lesniak, see interview], is just the start. Without giving too much away, invoking teaser videos, or giving ETAs, I can confidently say that awesome things are going to keep coming. Watch out 🙂
Read also: CyanogenMod Team Introduces Nemesis Stage 1: Focal [xda developers, July 29, 2013]
Coinciding with the release of Android 4.3 and and an updated stock camera, stage one of the CyanogenMod team’s top secret “Project Nemesis” was finally unveiled on July 26. According to the development group’s weekly wrap-up on www.cyanogenmod.org, the goal of this project is to bring users the best custom operating experience possible. As such, Focal, a feature-packed camera application, was announced as the first component geared towards reaching that goal. CyanogenMod developer Guillaume Lesniak (XDA Recognized Developer XpLoDWilD) posted details about the new camera on Google +, explaining almost a dozen new and improved features that were integrated into the Open Source app. …
End of Updates
Oppo Find 5 Full Review – Everything You Need to Know – Cursed4Eva.com [Cursed4Eva TV YouTube channel, April 1, 2013]
Oppo, the Apple of China to Enter India With Find 5! [Trak.in, May 15, 2013]
Oppo is that to China what Apple is to USA and Oppo has decided to enter the Indian smartphone arena and it has chosen its flagship device, the Find 5 for doing so.
The Oppo Find 5 will be made available in India courtesy of AndroidGuruz and the smartphone provides a pretty good alternative to the flagship devices like the Samsung Galaxy S4, Sony Xperia Z and the HTC One.
And it will come at a price around Rs.10,000 [$182.5] less than those flagship devices.
The Oppo Find 5 will retail for Rs. 27,445 [$501] for the 16GB variant whereas the 32GB variant will set you back by Rs.31,259 [$571].
Oppo will be selling Find 5 on their own website hosted on AndroidGuruz domain. I am surprised that will not be listed on e-commerce sites that may really shoot up the numbers of units sold.
Having said that, Oppo cannot be compared to other Chinese brand, due to the kind of specs and quality it provides.
…
Quality Meets Style with the OPPO Find 5 – The Fifth Element Unfolds [press release, Dec 12, 2012]
OPPO Find 5 Unveiled With 5” 1080P Screen, 13 Megapixel HDR Camera and More
BEIJING -December 12, 2012 -At the OPPO Find 5 “The Fifth Element” Launch Event held in 798 Art District today, OPPO introduced one of this year’s most mysterious and anticipated mobile products, the OPPO Find 5. The all new, industry leading OPPO Find 5 was announced to an audience of over 500 members of the international press, OPPO fans, developers, and partners, in what marks a spectacular end of year for the mobile industry.
See – like you’ve been blind all along
The OPPO Find 5 features a 5.0” 1080p IPS screen with a staggering 441 PPI pixel density, allowing you to experience a world of crystal clarity and the most realistic colors. With OGS technology that combines touch sensors with display, colors are more vivid and lifelike, and you’ll feel as if the screen contents are floating on its surface.
Despite its large screen, the OPPO Find 5 is easy to hold thanks to its super slim 3.25mm bezel. When the screen is off, the front becomes a borderless sheet of pure black, mysteriously calming yet satisfying to the eye.
Touch – and your fingers won’t stop
Industrial design has always been one of OPPO’s core strengths. An example is the Find 5 front frame. Although it only weighs a mere 6.3 grams, the front frame alone takes four hours to craft. Starting with a 210 gram piece of stainless steel, it undergoes 12 manufacturing processes, after which it is given a black chrome plating in a 1470 °F (800 °C) vacuum environment. The result from this demanding process not only protects the screen from impact, it also contributes to the Find 5’s amazing look and feel.
The overall design of the Find 5 is minimalist, relying on straight lines and simple shapes that removes distractions, while at the same time being built using the best materials and techniques available, giving OPPO Find 5 a simple and understated, yet refined and premium look and feel.
Cherish and share, the beauty from every journey
On the backside, OPPO Find 5 comes with the most advanced 1/3.06-type 13-megapixel camera sensor available on the market, adept at taking great photos in low light conditions. With market-leading Stacked CMOS technology, it features an f/2.2 aperture, 4-layer coating and blue glass filters. On the front, Find 5 it is fitted with a 1.9-megapixel camera.
OPPO Find 5 is the world’s first smartphone with hardware supported HDR photography and video recording. It redefines smartphone video recording, with its capability of recording video in 120 FPS, five times the speed that the human eye can perceive. Apart from videos being silky smooth in normal playback, they will also be smooth during slow-motion playback and clear during freeze-frames. In addition, the camera on the Find 5 is capable of taking 100 photos at 5 per second with Burst Mode.
OPPO Find 5 will bring you into a new era of wireless sharing. With NFC functionality, gently touching two phones will pair them in less than a tenth of a second, 50 times faster than Bluetooth pairing. OPPO’s NFC SmartTags with preset actions will add simplicity and convenience to your life. Find 5 also supports Wi-Fi Display and DLNA, two technologies that allow you to wirelessly project screen contents onto your television in HD.
Listen, and rhythm will touch your heart
Find 5 comes with the powerful Dolby 3D surround sound technology and the exciting Dirac HD technology, combination of hardware and software usually only found in high-end audio and cinema sound systems. With Dirac, you will clearly hear a difference, and become immersed in music the way the artist originally wanted to express it.
Love, for it is the Fifth Element
OPPO never set out to create the most powerful phone. Internally, we have always said that we create products in the intersection of romance and technology, and Find 5 is a product that OPPO employees worked passionately and relentlessly on. Just like Plato was convinced of quintessence, an element beyond thematerial world, there is more to the Find 5 than the mere sum of its parts. There is an element beyond the purely rational, and that element is love. OPPO Find 5 is infused with of our love, a love we wish to explore with the world.
OPPO Find 5 is set to launch in early 2013 across selected markets.
OPPO Find 5 Specifications
Network: UMTS/HSDPA/HSUPA/HSPA+/HSPA+42 (850, 1700, 1900, 2100MHz), GSM/EDGE (850, 900, 1800, 1900MHz)
Processor: Qualcomm APQ8064 Quad-Core 1.5GHz
Display: 5.0” 1080P 441PPI IPS (1,080×1920)
Memory: 16GB ROM, 2GB RAM
Camera: Main: 13 megapixel Stacked CMOS sensor with HDR, Front: 1.9 megapixel, 120 FPS video recording, f/2.2 aperture, blue glass filters
Connectivity: 802.11a/b/g/n Wi-Fi (802.11n 2.4GHz and 5GHz), Wi-Fi Direct, Bluetooth, NFC
Features: Android 4.1 (Jelly Bean), GPS, Wi-Fi Display, DLNA, Gyroscope, Digital compass, Microphone, Sensors (light, proximity, magnetic and gravity)
Battery: 2500 mAh built-in lithium-ion battery
Included Accessories: Power adapter, USB Cable, Headphones
OPPO Find 5 – When Technology Meets Affection [OppoOfficial YouTube channel, May 13, 2013]
OPPO Find 5 – Features [OppoOfficial YouTube channel, March 17, 2013]
OPPO Find 5 – OGS One Glass Solution Technology [OppoOfficial YouTube channel, Feb 28, 2013]
OPPO Find 5 – Camera [OppoOfficial YouTube channel, Feb 20, 2013]
The Journey of OPPO [OppoOfficial YouTube channel, Nov 30, 2012]
OPPO Finder – Ultra-slim Smartphone [OppoOfficial YouTube channel, Nov 28, 2012]
OPPO is a globally registered technology brand, with a long history of serving customers in North America, Europe and Asia, delivering products that receive high ratings from experts around the world.
Since entering the mobile market in 2008, we have been restless in our pursuit of the latest technology, the highest quality and the most user friendly products.
Leaders in Technology
We are passionate about exploring the latest that technology has to offer. Since the start, our products have pushed the boundaries of technology. An example is the 6.65mm OPPO Finder we released in mid-2012, then the world’s thinnest smartphone. Towards the end of 2012, we announced one of the world’s most anticipated smartphones, the OPPO Find 5, featuring a 5″ 1080p display and a 13 megapixel stacked CMOS sensor, it was the world’s first smartphone with hardware supported HDR.
The Highest Quality Standards
OPPO uses only highest quality components available on the market. Alliances with the leading international partners ensure that we have the latest and best hardware available. With an uniquely independent R&D capacity, we design, develop, manufacture, market, and sell our products ourselves.
We have full control over the entire supply chain, from our factories to the hands of our customers. This way, we can design for the end product in mind and ensure that only the best quality products reach our customers.
Customers First
Our customers are the core of our business, and satisfying them is the precondition to our existence. OPPO products are co-developed with our customers, with customer feedback playing a big role in both hardware and software development. For our smartphones, we have adopted rapid release cycles, releasing firmware updates every other week based on customer feedback.
4. Chinese domestic brand expansion into the global market: the AndroidGuruz initiative from India
Our overview of the most innovative Chinese brands is even more actual as with question Will AndroidGuruz change the way we perceive Chinese smartphones? [Trak.in, April 24, 2013] it is stated first time that the current “below standard” perception about Chinese phones could seriously change outside their domestic market:
We Indians perceive Chinese phones as something below our standard but we’ll gladly go in for a smartphone from an Indian vendor like Micromax and Karbonn.
But Chinese are all set to change that as the inherent flaws that the Chinese phones have had of warranty and reparability are going to be taken care of in near future when Androidguruz [website], a consortium of about 50 Chinese smartphone brands set up shop in India.
What is AndroidGuruz?
AndroidGuruz [Facebook site] is a retail smartphone chain that has been floated by Zopo Mobiles and the brand will set up 200 retail shops in India soon and they will be responsible for the warranty and servicing of the Chinese smartphones in India.
Why it would change the game?
Indian smartphone vendors such as Micromax, Karbonn and Lava get their smartphones made from China and these are then imported into India. These are nothing but rebranded Chinese handsets and these can be found in different markets under different names.
For instance, the most popular smartphone from an Indian manufacturer today is the Micromax Canvas A116 HD which is made by a Chinese company, Beidou Chi and it can be bought in Pakistan under the name of Qmobile A16 HD.
So companies which manufacture smartphones for Indian companies have tied up and will be entering the Indian markets with their products on their own. Why I think these would make for better devices is because the middlemen, in this case the Indian manufacturers would be eliminated from the scenario and we could have the smartphones directly from the manufacturers, thus resulting in money saving.
Servicing Issues
Chinese manufacturers have a servicing issue but AndroidGuruz would take care of that issue. They’ll offer a 3 month replacement warranty for each handset and the standard one year warranty. The company will take care of the servicing issues as well through these centres.
What you should look forward to?
Companies such as Umi, Zopo, Jiayu and Gionee have already made their way into Indian markets but due to the lack of service centres have not been able to get a strong footing despite having some real great products in their portfolio.
So what AndroidGuruz will do is that it will take those great products to the masses and since the service centres would be in place, the after sales issues would be taken care of.
The Only Hiccup
The only reason why I think this great venture might fail is the perception of the Indians. For instance, Fiat’s 1.3 litre Multijet engine is the reason cars such as Swift, Dzire, Manza and the likes are famous but the company’s own offering, Punto has literally bombed at the sales charts.
As Indians, we trust Micromax more than Zopo or UMI and that is the reason why the Indian manufacturers will continue to have a dominance despite the fact that Chinese smartphones will offer similar products at a lower price point.
Verdict
I’ll say go in for the Chinese smartphones as they are relatively new in the market so they’ll ensure you get the best service to build a loyal customer base as happy customers account for free advertisement. The middlemen will be eliminated and you’ll get a product that is absolutely value for money.
Chinese mobile firms use start-up to enter India [The Hindu, April 9, 2013]
The Shenzen-based consortium wants a franchisee network in the country
A consortium of Chinese mobile makers are planning a quiet entry into India with the help of a start-up, which would set up over 200 sales and service centres for nearly 50 different manufacturers.
The start-up, a company called AndroidGuruz, plans to set up sales and experience zones, giving the Chinese companies a foothold into the Indian market.
“The Government has already given FDI clearance or is in the process of granting clearance to these 40-45 brands which are in the mobile phone business. We are looking to give the consortium, which is made up of these brands, a support network,” said Vivek Despande, Asia Support Manager of AndroidGuruz.
The Shenzen-based consortium wants a franchisee network in the country, which will comprise brands such as Zopo, UMI, JiaYu and Mogu.
The first such store will open in New Delhi over the next three months [opened on July 8, 2013] with more in Bangalore and Mumbai to follow by the end of the year.
According to Mr. Despande, while the companies would initially sell Android-based phones, it could serve as a prelude to offering tablets and other such devices.
India battleground
The smartphone battleground in India has received tough Chinese competition over the last one year, with established brands such as Huawei and Lenovo managing to make slow inroads into the market. Huawei, in fact, plans to set up nearly 250 experience centres by the end of 2013.
Three months ago, Chinese firm Konka announced its entry into India with an investment of $30 million.
As of May 2013 only OPPO Find 5, one of the Top 3 most innovative domestic brands in China, was “available” on the AndroidGuruz as shown by the screenshots (see the below image on the left) but pages for six other brands were prepared as well (see the below image on the right):
Here is how the already available Oppo Find 5 Review! [Marques Brownlee YouTube channel, Feb 9, 2013] included in the Find 5 Description page is presenting this top of the class product:
More information:
– Oppo Now in India !! [on Androidguruz FB timeline, May 11, 2013] which had the following reply
Androidguruz Our arrangement is official approved for online sales in India, will start retail sales in 1 month, tech support and service warranty will be given, please note the prices of oppo are internationally same !!!!
Yesterday [May 15] at 4:54pm
– however there is a recent information from China that Oppo Not Launching In India, Androidguruz Fake?!! [GizChai, May 15, 2013] containing the following reply from OPPO
Update as of Aug 1, 2013:
Two and a half months later the sitemap shows the following changes:
Note that Caesar brand has gone and THL Mobiles appeared. Looking at the menu row there is the BLU brand as well. But the reality is:
– Umi: both XII QUADCORE and X1S QUAD CORE are out of stock
– Zopo: both ZP 900S (LITE) and ZP900 LEADER are out of stock
– Jiayu: from June 24
G2 1 GB RAM, Rs9,999 ($165)
G2 512 MB RAM, Rs8,900 ($147)
G2S 1 + 4 GB ROM, Rs11,500 ($190)
G3 (Quad-core + 1 GB + 4 GB ROM), Rs12,500 ($206)
G4 (Quadcore + 1 GB + 4 GB ROM), Rs14,500 ($239)
G4 ( Quadcore 1.5 GHz + 32 GB ROM), Out of stock
– Xiaomi: none
– THL Mobiles: none
– Iocean:
X7 Youth Plus, Rs15,999 ($264)
X7 Youth Turbo, Rs12,500 ($206)
|
July 9: Blu Mobiles Coming to India in August !!! July 9: Blu Nex Technology July 9: Blu Product Roadmap (36 photos) July 9: Blu Feature Phones (23 photos) July 10: AndroidGuruz Store in New Delhi July 17: AndroidGuruz Franchise Campaign July 19: Blu Dash coming next week to India |
So it seems to be that the originaly Indian initiative is starting to move with Jiayu, Iocean and soon with Blu brands.
GiONEE (金立), the emerging global competitor on the smartphone market
In the Top 10 on the Q1 CY13 Chinese smartphone market Lenovo (w/13.1%), Huawei (w/10.1%) and ZTE (w/6.9%) are well-known brands globally. The #3 Coolpad (w/10.3%) is not, neither the #7 K-Touch/Tianyu (w/4.1%), nor the #8 GiONEE (w/3.8%), nor the #10 OPPO (w/2.9%).
When I looked into these companies I got interested only in GiONEE (金立), as the one with the best chance currently to succeed in the broad global market as well. Not least there is a very strong determination by GiONEE Group President Lu Wei Bing (卢伟冰) / William Lu (see the below picture that was taken on the July 10 launch) to succeed overseas as evidenced by his latest interview with Tencent Digital.
![]()
He is absolutely convinced that after doing 10 million unit ODM sales abroad the company is ready to expand under its own brand as well. Moreover he was in 2009 with K-Touch/Tianyu as responsible for mobile GSM and overseas business unit there, so has pretty much experience in overseas efforts from China.
Update:
Elife E7 Product Video [Gionee India YouTube channel, published on Dec 30, 2013]
The New Gionee E7 [Gionee India YouTube channel, published on Jan 2, 2014]
We’re now in the new smartphone era. Meet the New Gionee.
With 100 million users and presence in 40 countries. Wherever you are, Gionee is always easily approachable!
Our motto, “Innovations and advance with the times.” The integration of hardware and software in creating the perfectly balanced ecosystem.
Gionee has the largest Intelligent Manufacturing base in Asia. Over 10 years of experience accumulation. Today, Gionee has 4 R&D Centers and over 1,500 engineers worldwide and an annual investment of USD83 Million in R&D. Over 100 patents of mobile technology.
More than 8000 employees based in the Gionee Industrial Park, built with an investment of USD 125 Million with production capacity of 40 million units/ year which can be upgraded to 80 million units / year. China’s 1st lab developed specifically for supporting product design.
We cooperate with the World’s Top Developors including Google, Qualcomm, Samsung, Sharp who have now become Gionee’s strategic partners.
Technology will continue to change and shape our future. With our world class partners, Gionee will continue to bring innovations into your work and life. We will continue to expand and provide the best user experience in a Smartphone to more users worldwide.
Connect with us:
- Facebook: https://www.facebook.com/gionee.india
- Twitter: https://twitter.com/gioneeindia
- Instagram: http://instagram.com/gioneeindia
- Pinterest: http://www.pinterest.com/gioneeindia
How the handset newbie Gionee is on the route to take on Apple, Samsung [The Economic Times of India, Jan 17, 2014] “Lu Weibing …the 38-year old … President of the $2.5 billion Gionee” about “the Gionee disruption model”:
Weibing wants the 8,000-people-strong Gionee to be among the top five global brands in the smartphone business and claims that three Chinese brands will be in that bracket in the next five years. By then, he wants to lead the pack in India taking on the likes of Samsung and Apple.
Annually, Gionee sells about 25 million handsets compared to Samsung’s 396.5 million and Apple’s 135.8 million. It may be a long road, but his role model is Apple founder Steve Jobs—”because he was a product manager and back home in China, I’m a product manager involved in every step of the product”.
- Exclusivity with distributors
…- Own manufacturing
…- Ability to work with multiple partners
…- Exit ODM, enter brand
…- Own the OS
In the future, for any brand to succeed, it must have its own operating system (OS). We started work on our OS, Amigo, two years back, and it is up and running today with its cloud service, book centre, shopping, app store, browser. The OS is obviously being customized for different geographies.
- Innovate before others
…- Straddle all price points
…
Gionee Elife E7 – specifications, features and review [Gionee India YouTube channel, published on Jan 2, 2014]
Gionee announces the launch of its flagship ELIFE E7 smartphone in India. [Gionee India YouTube channel, published on Dec 29, 2013]
ELIFE E7 powered by the Qualcomm® Snapdragon™ 800 processor is an incredible Camera Smartphone.
New Delhi – December 24, 2013: Gionee Smartphones, a global leader in mobile manufacturing, design and R&D, today announced the launch of its new flagship Smartphone ELIFE E7 in India. ELIFE E7 is powered by the Qualcomm Snapdragon 800 processor and android based operating system AMIGO 2.0. Qualcomm Snapdragon processors are a product of Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated. Gionee ELIFE E7 is designed specifically to bring the technology of professional digital cameras to smartphones with a best-in-class lens and a breakthrough image sensor.
ELIFE E7 runs on the Qualcomm Snapdragon 800 processor featuring a 2.2GHz quad Krait CPU, designed for 3D gaming, faster processing and a professional photo shooting experience. The ELIFE E7 comes in two variants that support 3G and 4G respectively. The ELIFE E7 4G will be powered by the Qualcomm Snapdragon 800 processor featuring a 2.5 GHz quad Krait CPU.
The Gionee ELIFE E7 possesses a 16 MP rear camera and a stunning 8 MP front camera. Beside its powerful sensor and stunning resolution, the ELIFE E7 has been developed and customized with a large lens based on professional Largan M8 lens solution. ELIFE E7 features a 13.9 cm (5.5 Inch) FHD (JDI) Display with 1920 x 1080 and 401 PPI for spectacular viewing quality. ELIFE E7 is equipped with the latest 3rd Generation Gorilla Glass which is 20 times more scratch resistance than regular classes and twice as durable as the second generation of Gorilla Glass. The sensitive ELIFE E7 touch screen is also responsive to gloves, wet hands, and keys to ensure photographers can take pictures in any weather and any situation.
ELIFE E7 comes with built in 12 Levels of Auto Beauty feature to ensure that the user will always look flawless in every picture. An innovative SR Auto — Intelligent Scene Recognition Function also eliminates the hassle of changing the settings every time as it automatically changes the settings to automatic, portrait, Micro, night, night portrait, backlight, backlight portrait. ELIFE E7 has a new way for wakeup screen which can be performed by a simple Double Tap. Another interesting feature is the Black Screen Gesture that simply draws the gestures on the black screen and goes directly into the customized corresponding procedures.
“Since its launch in India, Gionee’s ELIFE series has been extremely well received by consumers. ELIFE E7 is sure to create buzz and recreate benchmarks in the industry. Gionee has crafted its unique space in the Indian market in a very short time supported with unmatched quality, distribution and service. ELIFE E7 is sure to set the Indian smartphone market ablaze with its never seen before features and great hardware.” added Mr. Arvind.R.Vohra, Director Syntech Technology Pvt. Ltd.
“We designed ELIFE E7 with the best in class hardware and software that will make it stand out on any parameter. While creating the most powerful camera for ELIFE E7, the idea was to come up with a way to create the perfect combination and balance of image resolution and picture quality. A joint development with OmniVison has enabled the Elife E7 to sport a 16 megapixel sensor with 1.34 μm pixels which enables users with the ability to shoot razor sharp images without compromising the photo’s resolution or image quality”, says Mr. Lu Weibing, President of Gionee Smartphones.
Additional Features of ELIFE E7
· NFC — Share your work anywhere
Share photos, MP3, videos, and anything you want in the blink of an eye, users can define different modes.
· OTG
Interconnection and freedom to share, connecting a usb to smartphone to instantly view or save documents.
· Sound
ELIFE E7 sports three-mic noise cancellation for reduced noise and clearer conversation in every situation.
The GIONEE ELIFE E7 will be available in black, white, blue, pink, green, yellow and orange colour and will be available in India starting January 2014.
The Price of Elife E7 32 GB and 16 GB is Rs. 29,999 [US$487] and Rs. 26,999 [US$438] respectively.
Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the US and other countries. Other product and brand names may be trademarks or registered trademarks of their respective owners.
End of Update
Then GiONEE has the largest manufacturing facility of its own among those additional players, with 40 million units capacity per year, and with an expansion capability already prepared in its industrial park for another 40 million when the market opportunity will arise. Finally the company was quickly exploiting MediaTek advances towards the high-end in H1 with prompt introductions even on the Indian market (where it is directly represented only since February), and this would bring even better, “Samsung and Apple beating” offerings in H2, especially with the eight-core MT6592:
MediaTek quad-core Cortex A7 CPU (MT6589 @1.2GHz, MT6589T @1.5GHz)
+ PowerVR Series5XT GPU + Dual SIM, Dual Standby + Android OS Jelly Bean:
| March 2013 |
July 23: $268+ (Rs. 15,999+) |
DREAM D1 |
1.2 GHz 1GB/4GB 4.65″ HD Super AMOLED Plus 316ppi 8MP/1MP v4.1 Android |
| May 2013 |
July 23: $214+ (Rs.12,757+) | Gpad G2 |
1.2 GHz 1GB/4GB 5.3″ qHD IPS, 960*540 8MP/1MP v4.1 Android |
| May 2013 |
July 23: $251+ (Rs. 14,999+) |
Elife E3 |
1.2 GHz 1GB/16GB 4.7″ IPS HD, 1280*720 8MP/2MP v4.2 Android |
| July 2013 |
July 23: $335 (Rs. 19,999 list) |
Elife E5 |
1.5 GHz 1GB/16GB 4.8″ AMOLED, 1280*720 8MP/5MP v4.2 Android |
This report will be organised into the following sections:
- Current situation in China:
Consolidation among Chinese mobile phone brands and manufacturers would escalate in the following months - Considering the well known Lenovo, Huawei, ZTE and HTC situation the most interesting Chinese brand for me quickly became GiONEE. Why?
- Earlier information about GiONEE
– From the company itself
– From my trend-tracking blog, ‘Experiencing the Cloud’
– From current media reports
Sidenote #1: K-Touch/Tianyu (天语) is only trying to regain its lost fame (when sold 17 million K-Touch phones in 2007, emerging as #2 cell-phone maker in the China market, second only to Nokia). Moreover it had also a U-turn in overseas expansion last year, and now concentrating on the domestic market only. In addition it is quite picky in SoC vendor selection: with Qualcomm Snapdragon 200 MSM8225Q for a $163 4.5”-er quad-core from April, then with Broadcom for a $98 4”-er dual-core from May, finally with Qualcomm Snapdragon 400 MSM8930 for a $163 TD-LTE dual-core from August, as the latest ones. This is all independently from its original, February, 2012 Qualcomm commitment. With this it looks like that it is also trying to avoid MediaTek which made its original success possible, while for others MediaTek has become an even more important partner than Qualcomm.
Sidenote #2: OPPO has a visibly lesser effort to expand abroad, and Coolpad (as a wholly owned subsidiary of China Wireless Technologies Limited), although “has established strong and close strategic cooperation relationships with certain global telecommunications operators” according to its parent, “in the year of 2011, most of the Coolpad smartphones were shipped to the domestic telecommunications operators” according to the chairman of the parent company. For 2012 the parent stated in the Market Share of Coolpad Smartphones Ranks No. 4 in China only these facts: “the Group has started to launch 4G FDD-LTE smartphones in the United States in 2012, a further expansion into overseas markets. … Except for the existing market in India and Taiwan, the Group successfully rolled out its proprietary 4G FDD-LTE smartphone in the American market. The affordable Coolpad smartphones not only enabled more and more American users to enjoy the 4G high-speed network, but also enhanced the brand awareness of Coolpad in the United States. … Meanwhile, the Group continued to partner with the tier-one chipset suppliers to successfully roll out the 4G FDD-LTE smartphone in the United States.” With that Coolpad has a very focused geographical, and even more focused technology segment strategy abroad than GiONEE.
Complementary posts reminder:
Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung[‘Experiencing the Cloud’, July 20, 2013] from which the following excerpts I will include here as the ones directly related to the content given here as well:
… according to Zhu Shangzu (朱尚祖), MediaTek Global Smartphone General Manager in the [Part 2] MediaTek to push 8 small cores, the mystery [ESM 国际电子商情 (International Electronic Business), July 18, 2013] exclusive interview … I think the future of high-end smartphones innovation will focus on the expansion of big screen multimedia applications, and this is our direction. …
Judging from the current situation, customers of high-end flagship phones are still using the products of the competitors, but there is flagship in our quad-core case as well, and OPPO, Vivo and GiONEE and other quad-core phones are also very popular. Our next goal is to get the customers of flagship machines using our platform via helping customers to achieve stronger performance on the big screen multimedia.
Evolution of Indian Handset OEMs – History, Current State and Future Outlook [Convergence Catalyst blog, March 27, 2012]
Many Indian handset brands were started by former national and regional distributors of global OEMs (such as Nokia, Motorola, Samsung, etc). These companies partnered with Mediatek (MTK), a fabless System-on-Chip (SoC) provider and ODMs based in Taiwan and China to source white-labeled devices (with basic Indian market hygiene requirements like long battery life and high audibility)
…
The Chinese handset market has undergone a similar influx of local vendors in partnership with MTK in 2007. Tianyu (market facing brand of Chinese telecom player K-Touch) was the first Chinese vendor to launch mobile handsets based on MTK’s turnkey solution in early 2007. Tianyu’s key success factors include products with feature set that address local market needs, faster turn-around time, wide spread distribution and high channel margins to distributors. By end of 2008, a number of local vendors such as Bird, Amoi, ChangHong, Gionee, etc had entered the Chinese market using Tianyu’s business model. Increased competition among numerous vendors resulted in ASP (Average Selling Price) reduction, in turn affecting handset margins adversely.
End of complementary posts reminder
Current situation in China:
Consolidation among Chinese mobile phone brands and manufacturers would escalate in the following months
The recent message from China was blunt: Xiaomi (小米), Lenovo (联想), ZTE (中兴) and GiONEE (金立) are pushing new products – Mobile phone industry, welcome to the final competitive play (小米联想中兴金立争推新品 手机业迎来淘汰赛) [IT Business News Network (IT商业新闻网), July 13, 2013]:
From Xiaomi mobile phone, Lenovo K900, HTC devices having depth customization with operators, and then to ZTE Geek phones in recent days, in addition to Meitu Kiss [rooted in a highly popular “picture beautifying software” made in China], the GiONEE mobile phone and a number of domestic brands, there were a number of new product launches in the first half. In the second half the smart phone will probably usher in a decisive knockout.
Then the message continues with an earlier information which I would take here in a little more detail from China’s mobile phone shipment up 36.4% in June [China Knowledge, June 12, 2013]
China saw its shipment of mobile phones in the domestic market surge 36.4% year on year to 42.29 million units in June this year, according to a report released by China Academy of Telecommunication Research of MIIT.
The figure last month was 29.1% lower than the 59.08 million it realized in May 2013.
China’s shipment of domestic brand mobile phones in the country hit 34.31 million units in June, accounting for 81.1% of the total.
A detailed media report is in the 6月份全国手机出货4248.8万部下降近三成,国产机处于“小学生”阶段 [China Industry Inside Network, July 12, 2013] which contains the explanation for the May market contraction as well. I will again include an already available explanation in English: China’s mobile phone shipment dips [ZDNet, July 12, 2013]
Some smaller cellphone manufacturers in China have been cutting production on inventory and funding issues, according to a Sina news report, which cited a report by First Financial Daily. iiMedia CEO Zhang Yi told the Chinese newspaper many Chinese brands also were adjusting their pace to reduce the frequency of new product launches as they aimed for higher profit.
Zhang believed consolidation among Chinese mobile phone brands and manufacturers would escalate in the following months.
Many domestic market players are struggling to stay afloat. Faced with falling margins and profits, smaller handset makers have been forced to close and these have included veteran market players in the market who had been in business for over two decades. OEM cellphone manufacturers are competing for orders, some agreeing to lower their profit to just 1 percent in order to secure the big orders.
A cellphone manufacturer told First Financial Daily that major local telcos, including China Mobile and China Telecom, were promoting mobile handsets priced between 299 and 499 yuan (US$48.7 to US$81.3), which basically cut off sales of other lower-end cellphone brands. The market was now a “playground for [well-known] foreign and domestic cellphone brands”, he added.
As far as the market share split between the leading brands the latest information was China market: Smartphone sales over 75 million units in 1Q13, says Analysys [DIGITIMES, May 22, 2013] and 78% of the market is shared by Top 10 vendors, with Samsung and Apple joint share just 24.1% while the domestic top brands held not less than 53.9%, according to the table below:
There were 90.54 million handsets sold in the China market during first-quarter 2013, growing 23.5% sequentially and 34.8% on year, and 75.28 million units of them were smartphones, increasing 32.2% sequentially and 141.5% on year, according to Analysys International.
Analysys: Main smartphone vendors in China by sales volume, 1Q13
Samsung: 17.3% Lenovo: 13.1% Coolpad: 10.3% Huawei: 10.1% ZTE: 6.9% Apple: 6.4% K-Touch: 4.1% GiONEE: 3.8% HTC: 3.1% OPPO: 2.9%
Considering the well known Lenovo, Huawei, ZTE and HTC situation the most interesting Chinese brand for me quickly became GiONEE. Why?
With the Facebook message on September 5, 2012 of the GiONEE FB site:
If you are waiting something new, something that does not only fancy your eye but also touch your heart, wait just with patience and GiONEE is coming…
GiONEE came to the international scene. On September 27, 2012 we were told:
… here unveils the mystic 4.65 inch Android device from GiONEE: Super AMOLED Plus display with QHD resolution (960*540 pixels), 8.0 Mega pixels autofocus camera, 1.0 Mega pixels front-facing camera, dual core 1.2GHz CPU, Android OS v4.0 Ice Cream Sandwich. …
referring definitely to a previous September 25, 2012 message and related image:
… see more about the Super AMOLED Plus screen. The color contrast ratio and brightness is the best, and it is most power saving. Do you like this?
I won’t detail further steps taken by the company on the international market, as documented on its Facebook site, but jump to the latest one of July 10:
Finally we unveil the latest flagship product of Elife series– Elife E6. We hope our fans and curious folks will like it.
the 2699 yuan price equals to not less than $440. Isn’t it too steep? GiONEE’s next message of July 10 seems to target that question with:
Full spec for E6
On July 13 we further learned that:
GIONEE E6 manufactured with CNC technology and handcraft [GioneeMobile YouTube channel, July 12, 2013]
and on July 14:
ELIFE E6’s delicate hand-polished sides allow it to standup by itself in order to take handsfree photos. Never again would someone be left out of a group shot!
on July 16:
This is Gionee Elife E6 – the revolutionary smartphone with more than just a smartphone.
GIONEE ELIFE E6 Smartphone [GioneeMobile YouTube channel, July 14, 2013]
the next July 17:
ELIFE E6’s 5-inch LCD includes the latest LTPS Technology with 1080 pixels and ultra Retina Standards of 441 pixels; allowing you to view the the details of every moment
finally on July 18:
ELIFE E6’s Content Adaptive Backlight Control automatically adjusts screen brightness according to display, maximizing power consumption reduction, and allows power saving up to 30%
Next day we got reminded that:![]()
With all the excitement surrounding Elife E6, don’t forget its 7.9mm curvy, colorful, and stylish little brother Elife E3!
Aha, that “little” device which was reported as Gionee’s Slim New Droid Totally Stole Samsung’s Thunder! [Gizmodo India, May 21, 2013]
… Just a day after Samsung flexed its muscles with a mid-range quad core dual-SIM offering – the Galaxy Grand Quattro, they’ve pretty much been left in the dust by, of all people – Gionee. The ELife E3, from the relatively unknown Chinese ODM (which entered India with its own brand earlier this year) seems to have whipped the Quattro in every department – at least on paper. Here’s the score-line of the tech-spec showdown:
ELife E3 vs Galaxy Grand Quattro: A 6-1 whipping!
1-0: 1.2GHz Quad Core A7 (Mediatek) vs 1.2GHz Quad Core A5 (Snapdragon)
2:0 16GB internal memory vs 8 GB
3:0 8MP/2MP rear/front cameras vs 5MP/VGA
4:0 Android Jelly Bean 4.2.1 vs 4.1.2
5:0 4.7″ IPS 1280×720 display vs 4.7″ 800×480
6:0 Priced at Rs. 15,000 [$252] vs Rs. 17,000 [$286]
6:1 1800 mAh battery vs 2000 mAh
Relative to all that above the original press release for E6 appeared as Gionee Launch ELIFE E6 smartphone – Simply Smart For all, the world’s first White OGS phone [Core Sector Communique, July 11, 2013] from which I will include here only those excerpts which provide additional information:
As the world’s first White OGS phone [OGS = One Glass Solution, touchscreen technology, see also the review within this], its 2.54mm narrow edge and 6.18mm thin miniature size allows it to slide comfortably into your pockets. … weighing only 128g …
Unibody Design
ELIFE E6’s innovative design features an unibody exterior in Pearl White and Stunning Black. …
The Best Display Technology across the Globe
Powered with a full HD Reality Display Resolution, 441PPI high pixel density and super bright AMOLED, ELIFE E6 automatically reduces 80% of sunlight reflection and increases the brightness of images by 20%, bringing you crispier and clearer razor sharp images. Full Lamination Technology allows 20% reduction in overall thickness and Light Transmittance increased by 10%.
Capturing Pictures Have Never Been Easier
ELIFE E6’s innovative camera technology redefines how photos are meant to be captured. Forget about dragging a camera around for high quality photos and videos. With the goal to make life better through technology, ELIFE E6’s camera sports the second generation of Backside Illumination Technology, antireflection coatings, anti-fingerprint film and finishes off with 5 layers of blue glasses, giving it its powerful 13MP rear-end camera for ease of picture taking and 1080P full HD video recording. Its 5MP front-facing camera comes with 12 levels of auto beauty effects, object tracing focus, instant facial beauty support and more; providing its user with Photoshop-polished photos with just a smile.
The GIONEE ELIFE E6 is available in black, white with matching color cases. ELIFE E6 will be available in China from Mid July 2013 with suggested retail price at CNY2699 and will be available in India, Nigeria, and Vietnam after August 2013.
About Gionee
Established in 2002, Gionee Communication Equipment Co. Ltd is a hi-tech company engaging in mobile device designing, R&D, manufacturing, sales in international markets, and mobile internet application services. Today, Gionee sells over 23 million handsets per year in China mainland alone. With innovation at the core of its R&D, in November 2011, Gionee ranked in as the No.3 brand in the 2G market and in August 2012, Gionee ranked in as the No. 2 in the GSM market. Gionee adheres to the motto “integrity, teamwork, innovation”.
Therefore I had two questions for GiONEE (I will add their answers as I get them):
GiONEE In the global press release – see it e.g. here: http://corecommunique.com/gionee-launch-elife-e6-smartphone-simply-smart-for-all-the-worlds-first-white-ogs-phone/– “White OGS” is indicated without any explanation. Even around the web I found only one explanation, as “OGS in white color”. If that is a right wording than it is still not understood. Could you explain?
Gionee India Is IPS Panel and 7.7 thickness is right for your country? As you published it with this picture: https://twitter.com/GioneeIndia/status/355217623287472128/photo/16.18mm
My problem is that in the global press release – see it e.g. here: http://corecommunique.com/gionee-launch-elife-e6-smartphone-simply-smart-for-all-the-worlds-first-white-ogs-phone/– 6.18mm thickness with OGS, super bright AMOLED and Full Lamination Technology has been stated, which is indeed possible with such things (vs. IPS).
Twitter / GioneeIndia: Gionee Elife E6 Specs compared …
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Earlier information about GiONEE
From the company itself:
Gionee Brand Introduction Video– Who we are and what we do? [Gionee India YouTube channel, Feb 2, 2013]
From the content it becomes obvious that this company video was produced well back in 2012, presumably around August 2012 when the ‘About’ was first published as given here: Brand_GiONEE Communication Equipment Co., Ltd ShenZhen [with first content in Aug 15, 2012]
“An international fast growing brand”
Established in 2002, Gionee is a hi-tech company engaged in mobile device designing, R&D, manufacturing, and sales in international markets, and offering mobile internet application service.Gionee started the international branding firstly in China mainland in 2005 which was the gold mine for global investors and enterprises. Now Gionee sells over 23 million handsets per year in China mainland, ranking as No.3 brand in 2G market share after Samsung and Nokia in Nov 2011, and No. 2 in GSM market after Samsung in Aug 2012.
As a brand to be recognized as durable, long standby and easy to use, Gionee now is featured with new tags like fashionable, stylish, and premium user experience. Many Asian super stars have high praise for Gionee products and they are willing to tell people how nice the products are.
Asian super star Mr. Andy Lau, Korean TV play star, all young men’s dream princess, Miss. Yun Enh Huy, Taiwan movie prince Eric Ruan, the most popular music band Phoenix Legend in China mainland, etc, all have acted in Gionee product movies and the beautiful mobile phone stories once moved thousands of people.
Since 2011, Gionee moved rapidly for branding in Nigeria, Vietnam, Taiwan, Myanmar, India, Thailand,
Phillips[Philippines], and so on. And once launched one product, it soon became a best seller in the market, even in some cities and countries customers need to wait for new deliveries. Gionee is a hot word as everyone is talking about where to buy one.Gionee is working for the No.1 brand which is most welcomed by customers. The praises from Gionee customers is the only precious crown for Gionee.
Gionee Industrial Park Manufacturing Facility Video [Gionee India YouTube channel, March 4, 2013]
described in Manufacture_GiONEE Communication Equipment Co., Ltd ShenZhen [with first content in Aug 3, 2012]
With a total investment of more than 1 billion RMB and an area of 330,000 square meters, Phase 1 of Gionee Industrial Park was completed and went into production in 2006, with an annual production capacity of 40 million units. After the project is completed, the park’s annual production capacity will hit 80 million units as China’s largest and best professional mobile phone manufacturing base.
Gionee products are now selling to India, Bangladesh, Pakistan, Indonesia, Vietnam, Thailand, Philippines, Malaysia, Russia, Middle East and Africa. The export already increased to 1 Million phones per month to the overseas market.
A tight partnership with MediaTek and Qualcomm allows Gionee to offer a wide product portfolio covering both low end feature phone and high end smartphone. As all products are designed and manufactured by Gionee and as the company is only working with tier-1 suppliers, Gionee is awarded the Best Quality Mobile Phone Manufacturer in China.
Welcome to visit our industrial park!
Finally RD_GiONEE Communication Equipment Co., Ltd ShenZhen [with first content in Aug 3, 2012]
The company has over 10,000 employees, out of which 1000 belong to R&D and 8000 belong to the factory.
Technology reflects the strength of an enterprise; R&D is the key to sharpen the competitive edge of mobile phone industry chain roundly, and Gionee always insists on the strategy of independent R&D and innovation. At present, Gionee’s R&D system mainly comprises six professional R&D organs: Application R&D Institute, Smartphone R&D Institute, Overseas BU R&D Institute, CDMA R&D Institute, GOSO R&D Institute and AORA R&D Institute.
Persistence in quality is the impetus for Gionee’s sustained development. With deep R & D as core, lean manufacturing as foundation, outstanding after-sale service as guarantee and high-tech products as core competitiveness, Gionee has kept developing practical and handy products. Gionee has persisted in independent R & D by establishing professional R & D institutions in cities like Shenzhen, Shanghai and Hangzhou, thus ensuring its outstanding R & D performance.
And I will include here the following 3d party information as a very relevant one:
Gionee UX Design Training – PEOPEO [Peopeo UX Training information, Aug 9, 2012]
Introduction:
Peopeo was contracted by Gionee to give their headquarter team in Shenzhen a series of training program around user centered product design and development. Different level of teams, from management, product manager, designer, and engineers, had participated in this training course, to form a consistent acknowledgement.
Content:
Nowadays China is at a period of changing from Made in China to Designed by China, all companies have to facing such a challenge. Only through a professional user experience centered product design and development process, through in-depth research and understating on the users, the companies can save tremendous cost, can develop better product which meet users’ demands, fir users’ habits, bring users with great experience, hence win the market.
For companies like Gionee, while they compete with other big phone companies and other big companies in the internet industry, they have to establish a different competitive strategies and form a localized strategic advantage. So they have to have a clear understanding of user experience, to make UCD as the core in the product development process, which need to be implemented in the future work and to be reflected in all aspects of the company operation; they have to have a coherent, consistent user-centric and unified understanding, and put them into specific implementation, to ensure that users’ needs are met, to ensure that the users have expected user experience, and to further help the company to establish the core DNA.
Peopeo senior consultants Tingbin Tang, Sean Wee and Kelly Shi provided Gionee team this training. Courses combined with a large number of classical and forward-looking cases; together with presentations and discussions to improve every training participants’ knowledge and skills for user-centric design and development process. Including: lecture; case studies; interactive games; video playback; Q&A discussion; interactive workshops, etc.
From my trend-tracking blog, ‘Experiencing the Cloud’:
Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [‘Experiencing the Cloud’, Feb 21, 2011]
While the mainstream business model for manufacturing and distributing mobile handsets remains leveraging the OBM/ODM/OEM/EMS model, a whole new paradigm has developed within China’s domestic market, according to a new report from Digitimes Research.
The local China-based industry called “Shanzhai,” but translated as “white box,” is based on small-scale or underground factories whose products are seldom sold through regular sales channels, but the scale of the market now rivals that of global top-10 brands or major Chinese brands in the domestic China market, Digitimes Research pointed out. The “white-box” industry currently accounts for more than 100 million handset shipments, and some players in the market, such as K-Touch (Beijing Tianyu Communication Equipment) and Gionee have made the leap to become recognized brands.
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According to MediaTek, the upcoming handset solution, codenamed as MT6252, supports serial flash memory and is cost efficient for handset makers as it uses lesser passive devices and smaller printed circuit board than existing solutions. Also, the MediaTek solution supports four-SIM, four-standby mobile phones, convincing the mainland`s home-grown handset makers including Gionee Communications Equipment, Ragentek Communication Technology Co., Ltd. and Leatek Technologies International Co., Ltd. to support it.
Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
Digitimes Research believes that market share rankings for the China smartphone market will change significantly during 2012. Samsung and Apple will take the top two places, while the big four China-based brands –Huawei, ZTE, Lenovo and Coolpad – will take third to sixth places, whileNokia will drop to seventh; these seven firms will collectively account for 85% of shipments.
In other words, the many other brands hoping to seize a share of the market will essentially be confined to competing for a potential market of just 15% of overall shipments or around 21 million handsets. Given such a situation, Digitimes Research projects that many of China’s best known smaller brandssuch as Xiaomi, TCL, Gionee, Tianyu, Oppo and BBK will see shipments of no more than a few million handsets.
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Industry sources claim that China’s smartphone prices could drop to RMB 600 in H2 2012 due to increasing availability of low-priced smartphone chips. Smartphones featuring Taiwanese fabless semiconductor company MediaTek’s (MTK) MT6573 processor are available on B2C e-commerce sites such as Taobao and Paipai for RMB 800 and below. MediaTek’s MT6575 chipset, released in March, has already appeared in handsets from domestic handset vendors such as Lenovo (0992.HK), Gionee, ZTE (0763.HK; 000063.SZ), and Yulong (Coolpad), as well as foreign brands such as Motorola. The MT6575 is currently available for between RMB 1,000 to RMB 1,500. Taiwanese chipmaker MStar Semiconductor plans to release its first dual-core chipset solution for RMB 1,000 smartphones next week.
The low priced, Android based smartphones of China will change the global market [‘Experiencing the Cloud’, Sept 10, 2012]
Stellar growth sees China take 27% of global smart phone shipments, powered by domestic vendors [Canalys press release, Aug 2, 2012] – Android is the clear platform of choice, accounting for 81% of Chinese shipments … Local tier-one vendors have worked hard in recent quarters to greatly improve their brand resonance among consumers and to expand and enhance their relationships and influence within operators,’ said Canalys Research Director for China, Nicole Peng. ‘But the tier-two vendors — the likes of Oppo, K-Touch and Gionee — have also stamped their mark, boosting smart phone shipments into tier-three and tier-four cities, predominantly through the open channels. As feature phone vendors, they already have established partnerships and strong brand awareness. These domestic vendors are making significant progress transitioning their portfolios and customer bases to be more focused on smart phones.’
Apple Should Take The $199 Chinese Smartphone Seriously [Seeking Alpha, Sept 6, 2012] At a time when China is set to overtake the U.S. as the world’s largest smartphone market, little-known Chinese firms are prepared to battle it out for market dominance with the maker of the game-changing iPhone, Apple (AAPL). … There are a number of Chinese brands offering similar capabilities, nominally, as the iPhone at half the price, most of them using a forked version of Google’s (GOOG) Android. The names include ZTE Corp., Lenovo Group, and other small private firms like Xiaomi, Gionee, and Meizu Technology. Even cheaper smartphones are offered by Alibaba Group, Shanda Interactive, and Baidu (BIDU) for fewer than ¥1,000 (~$150 U.S.).
MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [‘Experiencing the Cloud’, Dec 12, 2012]
Currently Oppo, ZTE, Huawei, Lenovo, Gionee and even Sony have confirmed to be working on phones using the new quad-core CPU, with prices from some smaller brands expected to start at around $200.
Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the Cloud’, July 20, 2013]
[Part 2] MediaTek to push 8 small cores, the mystery [ESM 国际电子商情 (International Electronic Business), July 18, 2013] exclusive interview … [with] Zhu Shangzu (朱尚祖), MediaTek Global Smartphone General Manager … Judging from the current situation, customers of high-end flagship phones are still using the products of the competitors, but there is flagship in our quad-core case as well, and OPPO, Vivo and GiONEE and other quad-core phones are also very popular. Our next goal is to get the customers of flagship machines using our platform via helping customers to achieve stronger performance on the big screen multimedia.
From current media reports:
Gionee and Opera get more people connected [Opera press release, Jan 24, 2013]
Opera Software and Gionee, one of the TOP 3 mobile phone brand in China and famous global smartphone solution supplier, are working together to get more people connected with the Opera Mini mobile phone browser.
Opera Mini will be pre-installed in Gionee’s Android-based smartphones to give Gionee users quick access to the internet. These handsets are already available in Vietnam and Nigeria.
Gionee always highlights innovation and makes continuous efforts to bring new features to its users, and is known as a leading provider of mobile phone solutions, products and services to global market.
“The trend that smartphones are replacing feature phones requires more of our inputs in high-end mobile platforms such as Android,” said William Lu, vice president, Gionee. “With a better browser for Android, Opera Mini, in the mix, we can bring better user experience to our customers.”
Opera is one of the most used mobile browsers with 229 million users worldwide. Opera Mini is designed for fast browsing on both 2G and 3G networks.
“The best possible user experience on any device and any network is what Opera works toward,” said Lars Boilesen, CEO, Opera Software. “With Opera Mini, Gionee will provide its users with all the advantages that Opera Mini users benefit from, including its speed and ease of use.”
Gionee has also launched Opera Mini in its Java and MRE based feature phones.
Lenovo, Huawei, Coolpad, Gionee, Xiaomi: 5 Chinese ‘Underdog’ Smartphone Brands Taking Your Sales [International Business Times, Feb 25, 2013]
Apple has been at the top of the smartphone industry since it came out with the iPhone. Five iterations later, it still holds a pretty big share of the industry. But lately, Chinese brands are making a name for themselves, starting in their own country.
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Gionee
The good
Gionee’s flagship phone, Dream D1 features a 4.65-inch display with super AMOLED, a 1.2GHz Cortex A7 Processor, Android 4.1 Jelly Bean OS, 1 GB RAM, 4 GB of Rom with microSD card, an 8-megapixel rear camera, and a 1-megapixel front camera, reports GoTechMax.
The bad
Aside from the lower-than-normal pixel count of the camera, Gionee’s Dream D1 also has an HD 720p display, so you can’t expect full HD. Otherwise, it gives a pretty solid run for a phone that’s rumored to be sold at Rs 10,000 in India (approximately $185 USD), reports Droidify.
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Cornucopia of Choices Spurs Smartphone Market to Double by End of 2017 [IHS iSuppli press release, July 17, 2013]
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Apple’s iPhone franchise appears to be stalling as first-quarter shipments of 37.4 million fell below expectations. With the next iPhone model not expected until the second half of the year, there is a real possibility that the full-year 2013 sales volume of the iPhone may be essentially flat at around 150 million units, compared to 134 million units in 2012.
“The possible slowing growth of the iPhone and the rapid pace of competitive smartphones releases speak to the ferocious nature of the handset business, especially now as the market continues to pivot from a market dominated by lower-end handsets known as feature phones to one that is increasingly smartphone-centric,” Lam said.
Outshipped
The trend of deeper smartphone penetration continued in the fourth quarter of 2012 and the first quarter this year, as smartphones outshipped feature phones in the overall branded cellphone market.
After a seasonally high fourth quarter, which saw total mobile handset shipments topping 400 million units for the first time, handset shipments in the first quarter of 2013 contracted by nearly 50 million units quarter-over-quarter, keeping with seasonal sales trends.
Samsung continued its strong growth in the first quarter with a sequential increase of 9 million units, while brands such as Coolpad and Gionee outshipping the likes of HTC and Motorola in the first quarter.
Chinese smartphone OEMs were able to accomplish such growth on the back of a catalog of largely affordable smartphones, while Samsung rolled out a number of low-cost variants to its high-end flagship products.
These competitive forces, as well as changing consumer demand, will place pressures not only on Apple but also on other OEMs, IHS believes, forcing players to innovate and diversify smartphone offerings in order to continue growing.
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Gionee To Launch Series Of Smart Phones In India [EFYTimes.com portal, Feb 19, 2013]
Established in 2002, Gionee is a specialized mobile device design company from China. Gionee over the years has believed in keeping Innovation as its Core Value Proposition which has helped the company’s growth over the last decade. Research & Development is an institution with over 2000 employees. A state of the art In house Manufacturing Unit ensures Gionee products deliver more than the best to its customers, creating new benchmarks of quality each time.
Gionee currently sells over 23 million handsets per year in China mainland and has been ranked No. 2 brand in the GSM market. With an investment of over 160 Million Dollars and 8000 employees, Gionee has a current annual production capacity of 40 million units. The company is already in the process of expansion with an area of 330,000 square meters, the Gionee Industrial Park is China’s largest and best managed mobile phone manufacturing facility unit on completion will have an annual production to hit 80 million units. Gionee’s export is in access of a million units monthly catering to well established brands overseas as an ODM.
Gionee will be launching its entire range of mobile devices in India, from feature phones to smart phones with a special focus on the smart phones. Gionee promises to offer its Indian customers the best in class experience, every time and would be available with its entire range of products for Indian customers by the end of Feb 2013. Gionee has also tied up 4 leading import and distribution and import partners including based out of Chandigarh, Jaipur, Kolkata & Bangaluru.
To support the India Operations Gionee has already set up an office in New Delhi and is in the process of building the core team. The India Office will help strengthen its brand presence by providing Marketing / Sales Support / Service Support to its Indian Partners & Consumers. The office will be playing a key role in product testing / validation and customization for the India Market. The India Office has already appointed Goosebumps as their Advertising agency and Intellect Digest as its Digital Media Partner.
Gionee has always believed in an integrated business approach and has therefore based its biz on its 3 pillars of strength being Own Design/ Own Manufacturing/ Own R&D. A close association with MediaTek and Qualcomm allows Gionee to offer a wide product portfolio covering both feature and smart phones. Living up to its name Gionee Meaning “Golden Quality” the brand has always kept quality and experience at the top. Tight partnerships with key Tier 1 suppliers and an innovative Sales & Marketing Approach have developed Brand Gionee.
Gionee started international branding in 2005 from mainland China and is now in the process of setting up its Brand business globally and having a strong presence in the Middle East, Northern Africa, Vietnam, Taiwan, Myanmar, Thailand and NOW India.
Gionee Dream D1 launched in India for Rs 17,999, features a 4.65-inch screen, quad-core processor and runs on Android Jelly Bean [BGR India, March 12, 2013]
Following UMI which recently launched the X2, Gionee, another Chinese mobile maker, has launched the Dream D1 in India. This 4.65-inch smartphone will be available by the end of this month at retail stores across the country for Rs 17,999 [$302].
The Dual-SIM Dream D1 sports a 4.65-inch Super AMOLED Plus HD (1280×720 pixels) display and is powered by a 1.2GHz quad-core Cortex A7 processor, PowerVR Series5XT GPU and 1GB RAM. The phone also includes features like 8-megapixel rear camera with LED flash and support for 720p video recording, VGA front camera, 4GB of internal memory which can be expanded up to 32GB and a 2,100mAH battery. On the software side of things the Dream D1 has a built-in Digital Theatre System (DTS) Sound for enhanced audio and runs on Android 4.1 Jelly Bean.
The phone is priced at a slightly higher price than the UMI X2, LAVA Q800 and the Micromax Canvas HD that offer similar features.
Gionee Elife E6 with 5-inch 1080p display announced, coming soon to India [Fone Arena, July 10, 2013]
Gionee has finally announced the most expected Elife E6 at an event in China just now. The Elife E6 packs a 5-inch (1920 x 1080 pixels) display based on one-glass solution (OGS+) technology, powered by a 1.5 GHz quad-core Mediatek MT6589T processor and runs on Amigo ROM Android 4.2 (Jelly Bean). It packs a 13-megapixel rear camera with f2.2 wide angle lens, BSI sensor, LED flash and a 5-megapixel front-facing camera with f2.4 wide angle lens. The phone is 7.9mm thick and has just 2.54mm thin bezel around the display. It weighs just 128 grams. It has DTS surround sound technology and has dedicated Yamaha audio chip for enhanced audio experience.
The phone has CABC screen brightness regulation technology that automatically reduces screen brightness automatically and the synchronization heartbeat technology that reduces application wake up time) to save power. The phone packs a 2000 mAh battery with intelligent power meter that minimizes charging and discharging errors.
At the launch Gionee listed India in the global launch countries among several countries. So we can expect the phone to launch in India soon. Gionee launched the Elife E5 in India recently.
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