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China: 20,000 TD-LTE base stations in 13 cities by the end of 2012 and about 200,000 base stations in 100 cities launched in 2013 with the 2.6GHz TDD spectrum planning just started—SoftBank with TD-LTE strategy in Japan getting into global play with Sprint (also the 49% owner of US TD-LTE champion, Clearwire) acquisition

China Mobile TD-LTE tender results … [Communications World Network (CWW), Oct 16, 2012]

According to informed sources, China Mobile has informed all the equipment manufacturers of the TD-LTE expanded large scale trial network tender about the results of the tender. There were nine manufacturers involved in the tender of the construction  of TD-LTE network in 13 cities, concrete results are as follows:

Huawei (Shenzhen, Hangzhou, Shanghai, Beijing, Chengdu) and ZTE (Guangzhou, Shenzhen, Beijing, Shenyang, Tianjin) are the front winners, as each won five city contractor qualifications; Datang got 4 cities (Hangzhou, Fuzhou, Ningbo, Nanjing); Alcatel-Lucent (Shanghai, Qingdao, Nanjing) and Ericsson (Guangzhou, Shenyang, Qingdao) each received three cities, NSN is involved in Xiamen and Fuzhou, i.e. two cities; …

Note: Cities in bold have only one vendor while the underlined ones (Shenzhen, Hangzhou and Guangzhou) “will conduct in-depth testing and offer pre-commercial 4G services to the publicas per China Mobile.

Alcatel-Lucent Wins TD-LTE Contract to China Mobile [Cynthia Chow YouTube channel, Oct 16, 2012]

China Mobile, the world largest wireless operator with over 650 mobile subscribers, announced plans to deploy a large scale TD-LTE network. Alcatel-Lucent Shanghai Bell is pleased to be a part of China Mobile’s plans. Rajeev Singh-Molares discusses the deal and what a TD-LTE network on a China-sized scale means for us and the industry.

ZTE Wins 13,000- Carrier Frequency TD-LTE Contract to Become China Mobile’s Largest LTE Device Supplier [ZTE press release, Oct 15, 2012]

ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, today announced it has won China Mobile’s TD- LTE contract. According to the contract, ZTE will construct China Mobile’s TD-LTE networks in five Chinese cities, namely Beijing, Tianjin, Guangzhou, Shenzhen and Shenyang, with more than 13,000 carrier frequencies.
In China Mobile’s earlier TD-LTE project in Hong Kong, ZTE was assigned 50% of the construction work. ZTE has become the largest LTE device supplier for all such projects initiated by China Mobile.
China Mobile launched the TD-LTE bidding in August 2012. The tender included contracts for some 20,000 base stations and 52,000 carrier sectors, and theTD-LTE devices purchased by China Mobile will be deployed in an expanded trial TD-LTE network in 13 Chinese cities, namely Beijing, Shanghai, Hangzhou, Nanjing, Guangzhou, Shenzhen, Xiamen, Qingdao, Tianjin, Shenyang, Ningbo, Chengdu and Fuzhou. Ten major telecom firms including ZTE, Huawei, Ericsson and Nokia Siemens bid for the tender.
Wang Shouchen, ZTE’s Vice President, said, “We thank China Mobile for choosing ZTE for the construction of the TD-LTE networks in the five cities. ZTE has been highly committed to TD-LTE as a strategic product. As a leader in LTE, our company is both capable of and confident in bringing excellent results to China Mobile.”
By August 2012, ZTE has constructed various trial LD-LTE networks and 9 commercial networks for 38 operators in 26 countries of Europe, CIS, Asia Pacific, Southeast Asia and North America.

ITU Telecom World 2012—TD-LTE/ TD-SCDMA Solutions: Leading TD Development [Datang News, Oct 15, 2012]

TD-LTE-Advanced technology has been determined by ITU to be accorded the official designation of IMT-Advanced (4G mobile technology), to which Datang Telecom Group is an important contributor. Datang’s strong R&D capacity secures its leading position in telecommunication industry. TD-LTE is gaining momentum among global carriers.
In TD-LTE/TD-SCDMA area, visitors can experience services based on TD-LTE technology. Living Meeting, combined the features of cloud computing, TD-LTE’s high bandwidth and low latency, and providing mobile HD VOD conferencing services for users. In addition, SeeingEye intelligent identification system, supported HD picture and receiving terminals anywhere, users can view monitoring images and analyze results at anytime and anywhere.

Datang Mobile, a subsidiary of Datang Telecom Group, is chosen to construct TD-LTE scale trial network in Nanjing and TD-LTE demo network in Beijing. TD-LTE products and solutions developed by Datang have been adopted around the globe, driving TD-LTE speed.

China Launched 2.6GHz TDD Spectrum Planning [Global TD-LTE Initiative – GTI, Oct 16, 2012]

The TD-LTE Technology and Spectrum Workshop at ITU Telecom World 2012 took place in Dubai on October 14th, 2012. This workshop was jointly hosted by ITU, China Mobile, Global TD-LTE Initiative (GTI) and the TD Industry Alliance (TDIA), aiming to convene industry players to discuss the development trend of TD-LTE and spectrum-related issues and share experience on the commercialization of TD-LTE. Mr. Zhao Houlin, Deputy Secretary of ITU, Mr. Liu Lihua, Deputy Secretary of the Ministry of Industry and Information Technology of China (MIIT), Mr. Zhao Jibin, Vice President of China Mobile, leaders from national telecom authorities, as well as senior managements from China Mobile, SoftBank, Clearwire, UK Broadband attended this workshop.
The government of China officially announced its 2.6GHz TDD spectrum planning at the workshop. Mr. Liu Lihua stated, “The government of China attaches great importance to the research and development as well as the commercialization of the new-generation broadband mobile communication technology, and has provided active support for industrial initiatives, such as technological tests, to advance the industry development. As one of the mainstream evolution standards, TD-LTE has great edge in spectrum utilization, and receives widespread recognition from global operators and device manufacturers.” Mr. Xie Cun, Deputy Director of Radio Regulatory Bureau, MIIT introduced the planning and progress of the frequency resources of China’s new-generation mobile broadband technology. According to him, China has decided to allocate 2.6GHz frequency band ranging from 2500-2690Hz and the entire band of 190MHz for the deployment and application of TD-LTE technology.
Such an announcement at the most authoritative meeting offered great confidence in the development of TD-LTE to the global industry and market, and helped point out the way for other nations that were going to plan and allocate frequency resources of mobile broadband in the near future.

Mr. Zhao Jibin, Vice President of China Mobile, pointed out at his speech, “China Mobile has always been committed to advancing the integration of LTE TDD/FDD. Joining forces with GTI, global operators and industry players, China Mobile has promoted the maturity and commercialization of TD-LTE. China Mobile has accomplished the TD-LTE large-scale trial this year and initiated the expanded large-scale trial across 13 cities in China. 20,000 TD-LTE base stations will be built up by the end of 2012. Equipment purchase and network construction across 100 cities in China, covering about 200,000 base stations, will be launched in 2013. Besides, China Mobile Hong Kong will roll out a commercial TD-LTE network to provide users with high-efficiency mobile broadband service based on the integration of LTE TDD/FDD.”

Representatives from GTI and TDIA gave keynote speeches on the global deployment of TD-LTE, as well as the development of the TDD industry in the mobile broadband era. As the representative from GTI mentioned, “GTI achieved rapid growth over the past year, having not only set up an important international cooperation platform composed of 50 operators and 37 industrial partners in the world, but also implemented dozen of GTI task forces under the categories of network, terminal, business and service working groups. These helped with the resolution of key problems in the commercialization to a very large extent and accelerated the maturity of TD-LTE. In the future, China Mobile will join force with GTI operators and industrial partners to advance the global deployment and development of TD-LTE. GTI will adopt more efficient strategic tactics to promote the development of highly-integrated, multi-mode multi-band terminals (such as Multi-Mode Multi-Band MiFi), help expand TD-LTE devices into consumer electronics, set up new pattern of global data roaming, and advance the convergence of LTE TDD/FDD. These measures will help address the requirements of the global mobile Internet market.

In addition, globally leading TDD operators, including SoftBank, ClearWire, UK Broadband and P1, shared their experiences in the large-scale deployment and commercialization of TD-LTE and gave suggestions on spectrum planning and allocation at the workshop.

Under the promotion and support of GTI, totally 12 commercial TD-LTE networks have been launched globally; 24 global operators have signed contracts for 31 devices, and more than 29 global operators have announced their TD-LTE commercialization plans.

China to modify building codes to promote fiber to the home [Xinhua, Sept 10, 2012]

Minister of the Ministry of Industry and Information Technology Miao Wei … also said [in an interview on 10th] for sure, that 4G license in China will be issued in about a year’s time, led by the country’s 4G technology TD-LTE and this will be a great deal of good news.

The World’s First Mobile Hotspot Prototypes Supporting Five Modes and Eleven Bands Debut at the 5th GTI Workshop in Dubai, UAE [China Mobile press release via PR Newswire, Oct 17, 2012]

The 5th GTI Workshop jointly hosted by China Mobile (NYSE: CHL; HKEx: 941) and Global TD-LTE Initiative (GTI) took place in Dubai, the United Arab Emirates from October 15th to 16th, 2012. More than 100 representatives from international operators, international industrial organizations, system vendors and terminal/chip/test instrument OEMs attended this workshop, discussing key issues for commercialization of TD-LTE including R&D of highly-integrated Multi-Mode Multi-Band smart phones, convergence of LTE TDD/FDD, LTE roaming framework, VoLTE, as well as the application of TD-LTE in consumer electronics and the Things of Internet.

The workshop was highlighted by the release and demonstration of work outcomes of GTI’s Terminal Working Group. In the beginning of 2012, GTI has set its target to promote the industry to facilitate highly-integrated Multi-Mode Multi-Band terminal products. So far, GTI has preliminarily clarified the demands for Multi-Mode Multi-Band operation, finishing the draft of GTI White Paper on Multi-Mode Multi-Band Terminal Requirements & Realization Structure, GTI LTE Terminal General Technical Requirements, and GTI Multi-Mode Multi-Band Mobile Hotspot Terminal Technical Requirements. In addition, GTI has set up a team composed of core operators, such as China Mobile, Clearwire, SoftBank and KT, in an effort to assist chip OEMs partners including Qualcomm and Huawei Hisilcon and radio frequency front end OEMs, such as Avago, RFMD and Skyworks in developing highly-integrated Multi-Mode Multi-Band terminal products.

In particular, the world’s first global roaming enabled Multi-Mode Multi-Band mobile hotspot prototypes supporting five modes (LTE TDD/LTE FDD/TD-SCDMA/WCDMA/GSM) and eleven bands (Band 38/39/40/41/3/7/34/1/2/5/8) developed by Quanta and Gemtek were exhibited at the workshop. Later, GTI will perform a testing on the commercialization of the products.  

Under GTI’s effective promotion in the technical field, substantial progresses have been made in the commercialization of Multi-Mode Multi-Band TD-LTE terminals, global roaming and convergence of LTE TDD/LTE FDD. The launch of the global roaming enabled highly-integrated Multi-Mode Multi-Band data terminal products is considered as a key milestone toward the globalization of TD-LTE, laying a solid foundation for the global deployment and application of TD-LTE and realization of global roaming.

Japanese Company Buys Sprint [BizAsiaAmerica YouTube channel, Oct 16, 2012]

Correspondent Mike Firn elaborates on the recent purchase of Sprint by Softbank, a Japanese telecommunications company

Report: Sprint has no plans to acquire Clearwire, for now (FierceWireless, Oct 16, 2012)

Following Softbank’s announcement that it plans to purchase 70 percent of Sprint Nextel (NYSE:S) for $20.1 billion, speculation started to rapidly swirl about whether Sprint would buy partner Clearwire (NASDAQ:CLWR). According to a Bloomberg report citing unnamed sources, Sprint has no immediate plans to do so.
The report said that Softbank and Sprint’s priority at this point is getting their multi-stage deal finalized and approved, which is expected to happen by mid-2013. The report also said that until the deal is completed, Softbank and Sprint cannot take part in “extraordinary activities” such as further mergers or acquisitions.
Sprint and Clearwire declined to comment, according to Bloomberg.
Despite assurances that the transaction does not require Sprint to take any actions involving Clearwire “other than those set forth in agreements Sprint has previously entered into with Clearwire and certain of its shareholders,” analysts and investors immediately began positing when–not if–Sprint would take control of Clearwire, in which it holds a 48 percent stake. Shares of Clearwire stock shot up 15.5 percent in midafternoon trading Monday at $2.68 before dropping back down to $2.35 per share Tuesday morning.
“I think the probability is very high that Clearwire won’t be a standalone company a year from now,” D.A. Davidson analyst Donna Jaegers told Dow Jones Newswires. Jaegers said Clearwire shareholders will need to determine what might be a “fair price” for a Sprint takeover.
Many industry analysts believe Softbank may be looking to boost the 2.5/2.6 GHz TD-LTE ecosystem. Clearwire is using that spectrum and technology for its LTE buildout, and plans to launch LTE service next year. Sprint has said its LTE devices will be able to run on its FDD-LTE network as well as Clearwire’s TD-LTE network, and Sprint will offload excess traffic onto Clearwire’s network. Clearwire has around 120 MHz of spectrum in many markets across the United States and Clearwire plans to use carrier aggregation technology in its forthcoming TD-LTE network to meld together it spectrum holdings into 40 MHz-wide channels.
“We believe that Clearwire will play a critical role in Softbank’s plans to aggressively compete with AT&T and Verizon in the United States,” wrote BTIG analyst Walter Piecyk. “Clearwire’s depth of spectrum paired with Sprint’s network and customer scale and Softbank’s cheap capital will enable the companies to offer faster speeds and more capacity than their rivals. Sprint would be wise to take control of Clearwire as soon as possible in order to protect that differentiation but in recent history Sprint has been slow to act, allowing their peers to poach opportunities.”
Piecyk noted that an acquisition of Clearwire would be difficult for Sprint given the complicated nature of Clearwire’s 2008 shareholder agreement, but he also said it would be tough for any of Sprint’s competitors given Sprint’s 48 percent stake. “Nevertheless, Sprint might regret leaving any risk that a competitor could poach Clearwire at a later date, especially if the later interest is a result of Sprint’s  success in executing a more aggressive differentiated strategy with the 2.5 GHz spectrum while Softbank and China Mobile further legitimize the 2.5 GHz ecosystem in Japan and China, respectively,” he wrote.  “Of course, this would not be the first time that Sprint made a strategic decision that we did not fully understand.”
Meanwhile, more details continued to emerge about the deal. According to Reuters, Sprint or Softbank would need to pay up to $600 million in termination fees if either party backs out of the deal. Sprint is also on the hook for up to $75 million if its shareholders do not approve the deal.
For more:
– see this Bloomberg article
– see this NYT article
– see this Dow Jones Newswires article
– see this BTIG blog post (reg. req.)
– see this separate Bloomberg article
– see this Reuters article
Special Report: Softbank to take control of Sprint: Complete coverage
Related Article
Analysts: Softbank’s deal with Sprint benefits U.S. wireless market 
Softbank to buy 70% of Sprint for $20.1B 
Analysis: A Softbank buyout would give Sprint cash, improve TD-LTE ecosystem 
Can Japan’s Softbank reinvigorate Sprint? 
Sprint confirms Softbank in talks to take control

NHK – Softbank wants to become major global carrier [NHKReloaded YouTube channel, Oct 16, 2012]

NHK World News —- Nippon Hōsō Kyōkai
Description — Softbank’s maverick chief Masayoshi Son says he wants to turn his telecom company into a major global mobile phone business. His comment came after the company announced that it would takeover the 3rd largest US carrier, Sprint Nextel.
In an exclusive interview with NHK on Monday, Son said that both Softbank and Sprint sell Apple iPhones and are moving to build a high-speed LTE wireless network. He said this was behind Softbank’s buyout decision.
He said he intends to implement Softbank’s know-how on smartphone sales and network improvement in the US market.
Son said he will move to the next step after fully completing business consolidation with Sprint and eAccess, Japan’s 4th-largest mobile carrier. Softbank announced the purchase of eAccess on October 1st.
Son also said he will accelerate capital spending to reinvigorate his company’s fight for market share. He said he wants to do this by increasing procurement of telecom equipment, taking advantage of economies of scale.
Last Wednesday, when the negotiations with Sprint were in the final stage, Son asked rhetorically over twitter whether his business goals weren’t too low, and whether he shouldn’t be satisfied with an ordinary life.
Son said he was simply expressing his thoughts during the negotiations with the US mobile carrier. He said he tweeted to encourage himself because he wanted to achieve his goals despite his worries.
Softbank will spend about 20 billion dollars to buy a 70 percent stake in Sprint. The strong yen worked to push the deal.
The purchase will create a global telecommunications giant with more than 96 million subscribers. Sprint has 56 million subscribers in the United States, the third largest number behind AT&T and Verizon.
Oct. 16, 2012 – Updated 02:29 UTC (11:29 JST)

Sprint’s $20 Billion Deal Could Mean Lower Rates for All [Wired.com, Oct 15, 2012]

The takeover of Sprint (S) by Japanese mobile phone company Softbank has Wall Street chattering about the history-making size of the $20 billion deal. But for most of us regular consumers, the relevant question is: What can $20 billion do for me?
Possibly a lot, even if you’re not a Sprint customer.
For years, the U.S. mobile marketplace has been dominated by two heavyweights engaged in a Republican-versus-Democrat-style two-party contest for dominance. As with many elections, consumers often end up feeling like they have to pick between the lesser of two evils rather than what they really want. But as with voting for third-party candidates, you can feel left out of the national conversation (literally) when you choose a company other than AT&T or Verizon.
But independent mobile industry analyst Chetan Sharma says SoftBank and its cash could give Sprint the heft it needs to become a relevant rival. The capital infusion lets Sprint build out its LTE network, creating a viable third high-speed option. And by combining forces for greater purchasing power, Sharma says Sprint and SoftBank together gain serious leverage when negotiating with handset makers for access to the best new phones.
With better phones and a better network, Sharma believes Sprint could at a minimum expect to claim at least one-quarter of the U.S. mobile subscribers, up from less than one-fifth. With a critical mass of customers, he says Verizon and AT&T will have to pay attention when Sprint offers lower prices. In the end, this could mean lower prices for everyone. “It puts pressure on the top two. The market can fluctuate,” Sharma says.
In the short term, he says SoftBank’s cash will also let Sprint continue to offer its unlimited plans while angling for a possible T-Mobile takeover, which would solidify Sprint’s status as the default third choice.
SoftBank could also help Sprint compete by taking the lead in bringing innovations popular in Japan into the U.S. market, such as advances in mobile payments and mobile health care. But Sprint customers could also find themselves affected if the Japanese market takes a bad turn and SoftBank is forced to focus attention and money on its business at home.
Barring such overseas crises, however, Sprint could find itself moving up from write-in candidate toward the stature of Ross Perot of the 1992 presidential race. The company might not have a chance of winning, and not everyone will take it seriously, but Sprint could finally get the chance to take part in the debate.

China Mobile Invites Tender for 34,700 TD-LTE Terminals [ChinaScope Financial, Sept 25, 2012]

Source: Sina

  • China Mobile (CHL: NYSE; 0941: HKG) announced today that it will soon open the bid for 34,700 TD-LTE device supply contract for trial in 13 cities.
  • The trial projects will test multiple forms of dual-mode TD-LTE devices, including data card, MiFi, MiFi for international roaming, CPE, multi-mode and dual-SIM card smartphones, and tablet computers.

China Mobile Hong Kong selects Ericsson to build TD-LTE network [Ericsson press release, July 19, 2012]

  • China Mobile Hong Kong (CMHK) selects Ericsson to add TDD technology to its commercial LTE network
  • Ericsson and CMHK will together build a converged LTE FDD/TDD network based on 3GPP in Hong Kong, increasing end user experience and capacity
  • Ericsson will upgrade, expand and perform systems integration of the operator’s Evolved Packet Core network (EPC)
China Mobile Hong Kong, subsidiary of the world’s largest mobile operator China Mobile Limited, has selected Ericsson (NASDAQ: ERIC) to expand their commercial LTE network with TD-LTE (LTE TDD) in Hong Kong. Ericsson is already the sole supplier for China Mobile Hong Kong’s LTE FDD network. Together the companies will now build a converged LTE FDD/TDD network.
Leveraging on the advantage of the LTE FDD installed base, Ericsson will also upgrade the operator’s existing Evolved Packet Core (EPC) network.
China Mobile Hong Kong launched LTE FDD mobile data services in April this year. Now it plans to launch a TD-LTE network according to 3GPP standards, complementing its existing LTE FDD network. The converged LTE FDD/TDD network will be launched as early as the fourth quarter, when devices that support both modes become available in larger volumes.
“We chose Ericsson, a global leader in the LTE space, as our TD-LTE network partner,” said Sean Lee, Director and CEO of China Mobile Hong Kong. “By partnering with Ericsson and maximizing our spectrum asset, we will build a converged LTE FDD/TDD network that gives our customers an even better 4G experience.”
“This contract marks another significant milestone for Ericsson and further consolidates our network leadership in the region,” said Mats H Olsson, President of Ericsson China & North East Asia.  “With our continued innovation in technology, services and design, we are committed to further enhance China Mobile’s mobile services in Hong Kong and extend our long-standing relationship with the operator.”
Under the agreement, Ericsson will deliver the TD-LTE radio access network, network management using Ericsson OSS-RC, Evolved Packet Core network expansion and upgrade, consulting and systems integration services as well related design, training and support services.
Ericsson has now signed 67 LTE/EPC contracts in 30 countries on five continents. We have a well proven LTE solution, outperforming competition, and according to measurements end of 2011, we have a 60% market share measured in LTE volumes.

ZTE launches TD-LTE commercial network in HK [China Daily, Sept 24, 2012]

ZTE Corp, the world’s fifth largest telecom equipment vendor by revenue, began deployment ofa TD-LTE commercial network in Hong Kong this month that will be put into operation by year-end.
On July 19 this year, China Mobile Hong Kong Ltd selected ZTE and Ericsson to build a TD-LTE network that operates in the 2.3GHz frequency band. Before that, China Mobile had already launched commercial FDD LTE network services in April.
When the project is completed, China Mobile will run a dual mode 4G LTE network in HongKong.
The network will be the first commercial TD-LTE network operated by China Mobile since the world’s biggest telecom operator started to promote the Chinese homegrown 4G technology in 2009. Currently, China Mobile conducts large-scale trials on TD-LTE technology in 13 Chinesemainland cities.
In a statement to China Daily, ZTE said it had signed nine TD-LTE commercial network contracts around the world by August.

Secretary General of Global TD-LTE Initiative (GTI) from the 7th Annual LTE Asia [LTEWorldSeries YouTube channel, Sept 26, 2012]

Madam Huang Yuhong, the Deputy General Manager of China Mobile Research Institute. She is also Secretary General of Global TD-LTE Initiative (GTI) and Operating Committee member of Next Generation Mobile Network (NGMN) Alliance. Madame Huang joined Mobile Bureau of MIT, the predecessor of China Mobile in 1996 and joined in China Mobile since its establishment in 2000. As a wireless technology expert, she has 16 years of rich experience in the development of key technologies and international standardization. Madam Huang served as Vice-Chairman of 3GPP TSG Service and System Aspects (TSG-SA) from 2005 to 2008. Madam Huang graduated from the Beijing University of Posts and Telecommunications in 1993 with a Bachelor degree in Wireless Engineering, and received a Master degree of Digital Mobile in 1996.

– What is the GTI organisation?
– Why will TD-LTE be important?
– What have been your impressions of this event?
– What has been your most valuable experience here?

TD-LTE Expanded Trial Officially Approved in China [GTI TD-LTE Industry Briefing August 2012, pp.5, Aug 10, 2012]

China TD-LTE Expanded Trial Officially Approved by Chinese Government

On July 18 2012,MIIT officially approved the deployment plan of TD‐LTE expanded trial in china.

Before the end of 2012, China Mobile will deploy 20,000 TD‐LTE base stations in 10 cities, including Beijing, Tianjin, Shenyang, Shanghai, Nanjing, Hangzhou, Guangzhou, Xiamen, Qingdao and Shenzhen. 1.9GHz (Band 39) and 2.6GHz (Band 38) will be utilized for outdoor coverage and 2.3GHz (Band 40) for indoor coverage. The number of cities, network scale and frequency bands are much larger compared with the TD‐LTE large‐scale trial that finished during May 2012. At this phase, the trial will focus on the pre‐commercial deployment, network operation and friendly user test. Other 3 cities are currently under preparation, which are Chengdu, Fuzhou and Ningbo.

The approval of TD‐LTE expanded trial plan states that China is currently trying hard to boost up the commercial deployment of TD‐LTE network.

Chen Shanzhi delivered a speech on “ICT China 2012 High Level Forum” [Datang News, Sept 19, 2012]

On September 18th, Chen Shanzhi, Vice President and CTO of Datang, delivered a speech, “TD-LTE Industry Development and Technology Evolution” on “ICT China 2012 High Level Forum”.
In the speech, Mr. Chen pointed out that with the quick development of global LTE industry, TD-LTE attracted more big operators to join. By July 2012, 80 LTE networks in 38 countries had been in use; 16 operators had announced plans for TD-LTE commercial use. There were 9 commercial networks and 38 trial networks.
China launched expanded large-scale trial in 13 cities in 2012, realizing continuous wireless coverage in urban areas, and interconnection with TD-SCDMA and multi-mode application. Now 11 system suppliers and 9 chip manufacturer have participated in the trial, and 4 multi-mode terminals based on multi-mode chips, 3 of which have passed scale trial.
According to Chen Shanzhi, Datang, as the major contributor for TD-SCDMA and TD-LTE-A development and standardization, is committed to the development of TDD technology. Datang will promote LTE-Hi development with TDD macro cover technology as its basis. This will dramatically increase capacity and provide wider band and better experience. Datang actively deploys TD-LTE industry chain, and goes ahead in base stations, terminals, chips, test instruments and networking planning tools. Datang is one of the first enterprises which entered TD-LTE scale trials. Meanwhile, Nanjing TD-LTE trial network includes the only highway test scenario in scale trials.
As to the international market, Datang has started to construct TD-LTE trial networks in Asia, Africa, South America, and Europe.
At the end of his speech, Chen Shanzhi said Datang would strive to promote development of TD technology and innovative application, based on Datang’s strength in TD system equipment, TD handset chips, TD terminals and application areas.

China Mobile to expand 4G network [China Daily, June 21, 2012]

The rollout of China’s homegrown fourth-generation wireless networks will take off andexpand at a rapid pace if mature 4G terminalsare ready, according to Xi Guohua, chairman of China Mobile Ltd.
Xi, speaking at the GSMA Mobile Asia Expo in Shanghai on Wednesday, said the developmentof China’s TD-LTE 4G technology is proceeding smoothly both at home and abroad.

China Mobile is conducting its Phase 2 scale-trial in 10 cities and aims to construct more than 20,000 base stations through new builds and upgrades this year, Xi said.

The company revealed in March that it hoped to have a total of more than 200,000 TD-LTE base stations by 2013.

“China Mobile has the ability to build as many 4G base stations as it wants in a short period oftime,” said Xi, a former vice-minister of industry and information technology, who succeeded Wang Jianzhou in March to become China Mobile’s chairman.

The target of building 200,000 TD-LTE base stations is realizable, since the company can directly upgrade its 3G stations to advanced 4G ones. According to China Mobile’s annual report, the number of 3G TD-SCDMA base stations reached around 220,000 last year.

However, the lack of TD-LTE devices could hamper the company’s 4G rollout, Xi continued.
Though a dozen mobile phone manufacturers have expressed interest in developing TD-LTEhandsets, a mature device has yet to emerge, said Cao Shumin, president of the China Academy of Telecommunication Research of the Ministry of Industry and InformationTechnology.
“Several TD-LTE handsets are being tested, but their capabilities do not meet the standardsfor everyday use,” Cao said.
The other LTE 4G technology, FDD-LTE, has around 64 smartphone models.

China Mobile started building the world’s largest TD-LTE trial network in the Chinese mainland in January 2011, when the Phase 1 scale-trial began. Among the 10 pilot cities, Hangzhou, Shenzhen and Guangzhou will conduct in-depth testing and offer pre-commercial 4G services to the public.

The company realized two-way roaming between the FDD-LTE network in Hong Kong and theTD-LTE network in Hangzhou on Monday.

Reports have circulated that China Mobile would get a fixed-line network license from Chineseregulators to complement its wireless business. Xi said it was up to the ministry to decidewhether China Mobile should get the permit.

But China Mobile will not enter fixed-line networks on a large scale, or start any price wars, Xisaid. “If we get the license, we will do business selectively. China Mobile is a listed company, and we will invest considering returns.”

China Mobile and SoftBank note TD-LTE progress [Mobile World Live of GSMA, June 20, 2012]

LIVE FROM GSMA MOBILE ASIA EXPO 2012: Executives from China Mobile and SoftBank today highlighted the success of their initial efforts with TD-LTE technology, although it was also noted that there are hurdles to be overcome – with devices a particular sticking point.
Speaking at the GTI Asia Conference, Xi Guohua, chairman of China Mobile, said that the company’s pilots have proved that “TD-LTE is capable of supporting big networks, with a large flow of data.” He said that the operator intends to “make further investments and further efforts to speed-up the implementation of TD-LTE,” with the intention to grow both its network size and its user base – although “that will depend on the maturity of the whole industry, especially the maturity of the terminals.”
With services currently only available using data devices, it was said that China Mobile will work with partners to launch smartphones “in the latter part of this year or next year.”
Ted Matsumoto, chief strategic advisor to the board of SoftBank, said that the Japanese number three now has more than 100,000 users for its services, following a commercial launch earlier this year.
Currently, SoftBank only offers one wireless hotspot device, with the intention to offer two more of these in the next quarter. In addition, in Q4 it is set to launch its first smartphone supporting TD-LTE, manufactured by Huawei, with the operator intending to move to the point where “most” of its smartphone range supports the connectivity.
Both executives also supported the need to support roaming, in order for LTE to become the enabler of international data services for travellers. China Mobile said it is looking for “more active exploration” of the options for data roaming.
And Matusmoto observed: “we are rather lonely. We would like to have more operators supporting TD-LTE through the world, so users can roam.”

SoftBank details ambitious TD-LTE plans [Mobile World Live of GSMA, Nov 15, 2011]

LIVE FROM GSMA MOBILE ASIA CONGRESS 2011: Tetsuzo Matsumoto, chief strategic advisor to the CEO and member of the board of Japanese operator SoftBank, today disclosed an aggressive strategy for the rollout of TD-LTE services in Japan, with the intention of commercially launching propositions under the SoftBank 4G banner in March 2012.
Speaking this morning, Matsumoto (pictured) said that the company is looking to deploy around 12,000 base stations covering 92 percent of the population of Japan next year. “So it is real,” he observed.
Initially, the company will offer services using data cards and wireless hotspots. However, by the “summer or autumn” the intention is to offer a smartphone with TD-LTE support – which will also offer FDD LTE and HSPA connectivity.
SoftBank has already soft-launched a TD-LTE compatible network, through its Wireless City Planning affiliate. While this is using technology branded AXGP, Matsumoto said that this is “basically exactly the same as TD-LTE.” It is compatible with the global TD-LTE ecosystem, and is “100 percent conforming” to the 3GPP TD-LTE standard, he said.
The pilot has so far been a low-profile affair, he noted, but “eventually we will start making it more visible.”
According to Matsumoto, while SoftBank owns around one third of Wireless City Planning, the other investors are passive partners – it is “100 percent responsible for the operations.”
The executive also talked up SoftBank’s position in the mobile broadband market, as well as highlighting the potential for further industry collaborations. “Unlike other operators, Softbank’s background is internet. Our belief is that the world is moving from the mobile phone, to the mobile internet, and SoftBank is right to take the lead of this convergence throughout the world.”
The company is working with multiple partners to construct its network, including Huawei, ZTE, Ericsson and Alcatel-Lucent.

Mr. Tetsuzo Matsumoto, Member of the Board, Chief Strategy, Adviser to CEO, SOFTBANK MOBILE Corp. [June 5, 2012]

Tetsuzo (Ted) Matsumoto is a member of the Board and Chief Strategy Advisor to the CEO of SOFTBANK MOBILE Corp. He is also a Board member of GSMA and various other international organizations related to the mobile communication industry
On September 1, 2006, Mr. Matsumoto joined Vodafone KK in Japan, which had been already acquired by Softbank group, as an Executive Vice President and Chief Strategy Officer, and became a member of the Board and Senior Executive Vice President of the company after its name was officially changed to SOFTBANK MOBILE Corp. Since then, until June 30, 2011, he had been active mainly in the area of the company’s technology strategy, government relations and international operations. Now, he is free from the company’s day-to-day operations, and focusing on the long-term strategic issues.
Prior to joining the Softbank group, Mr. Matsumoto was with Qualcomm for over 10 years, commencing as a consultant, and, subsequently, serving as President/Chairman of Qualcomm Japan, as well as a Senior Vice President at its Head Quarters in San Diego. While at Qualcomm, he was instrumental to introduce CDMA technology to Japan, and responsible for its Japan, Southeast Asia and Pacific operations.
Mr. Matsumoto began his career with Itochu Corporation, a Japanese conglomerate, where he worked for 34 years and held a variety of positions, including Senior Vice President of the Electronics Division of Itochu (America) Corp., General Manager of its Communication/Multimedia Business, and Group Vice President of the Aerospace and Information Division at the company’s Tokyo Headquarters. During his last five years with Itochu, he held the Director positions of the Boards of more than 10 Telecommunications, Media and IT Services companies in Japan.
Mr. Matsumoto received a Bachelor of Law degree from Kyoto University in 1962.

The Chinese actually are so proud of the progress of their “own” 4G standard that they put the below advertisement on the p. 4 of China Daily June 18, 2012 issue:

LTE TDD Goes Mainstream

Mobile ecosystem puts support behind the standard

Author: Daryl Schoolar, Principal Analyst, Infrastructure
(Report excerpt)

imageimage

Huawei the “misterious”

While tracking the trends related to experiencing the cloud one inevitably had to deal here with a recent giant in the mobile Internet technologies, Huawei of the mainland China:
ICT Top-100 in Mainland China and the #1 Huawei [June 4, 2011]
Huawei’s IDEOS U8150 smartphone for US$86 in Kenya: 350,000 units sold in 8 months [Aug 17, 2011] (note that this activity stemmed from the first non-infrastructure business of the company, and now it is part of the Huawei Consumer business group)
and
Huawei Enterprise after its 1st year and the 2012 strategy [March 26, 2012] (note that Huawei Enterprise is a new business group of the company)

While the company’s internal business structure is quite well know by this time–see this:image
from the recent Corporate Governance [Huawei webpage, Apr 23, 2012], the ownership structure is unclear, even when checking the bigger scheme representing “employee shareholding” on the same governance page of the company.

Fortunately for us the recent thorough US investigation of Huawei from the point of view of “security threat to U.S.” is providing ample material to describe here both the ownership structure, and –more importantly— the real strategic decision making structure of the company, which –you will find below– is a structure into which the Communist Party of China and the Chinese government are highly weaved into through a still uncovered web of the party organisations down to the company’s own party organisation, as well as different government organisations, including even the defense and intelligence related parts of the Chinese capitalist state. It becomes obvious from findings of the US investigation that the very much state controlled financial sector of China is also part of this complex strategic decision making structure which is behind the Huawei company.

Certainly this post has nothing to do with the security question which is just mentined in the first to video reports given below.

I. Background: the “security threat” investigation in the U.S.

All the rest is devoted to three aspects:

II. Overall findings

III. Findings regarding the relationships with the Chinese government and the Chinese Communist Party

IV. Findings regarding the founding and financing of Huawei

My goal with that was to complement my two earlier posts on:
SOEs and state coexistence in China [June 19, 2011 – Feb 24, 2012]
and
Entrepreneurial global brand building by the founder of the Chinese aigo [爱国者] company: a desparate attempt to avoid the death march of ruthless competition at home [Oct 11, 2012]
since Huawei is definitely not a SOE (State Owned Enterprise), but essentially driven by the state and party even more efficiently than the most of SOEs. At the same time aigo is a totally grass-roots, entrepreneurial company through the story of which one can understand the insanely wild world of true private companies now forming an equally important backbone of the Chinese economy, overall dominated by the Chinese capitalist state and the party behind. So I have now a complete picture without which one cannot understand even the Chinese high-tech sector developments which more and more are determining the future of the global ICT as clearly demonstrated by a number of trend tracking posts on this blog, such as:
Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [Feb 21, 2011 – Aug 10, 2012]
ASUS, China Mobile and Marvell join hands in the OPhone ecosystem effort for “Blue Ocean” dominance [March 8, 2011
China Mobile repositioning for TD-LTE with full content and application aggregation services, 3G [HSPA level] is to create momentum for that [June 18, 2011]
New high-tech and direct investment relationships between the US and China? [Aug 19, 2011]
China becoming the lead market for mobile Internet in 2012/13 [Dec 1, 2011 – Jan 16, 2012]
OPhone 2.5 and beyond from Borqs for China Mobile [Dec 5, 2011]
World’s lowest cost, US$40-50 Android smartphones — sub-$100 retail — are enabled by Spreadtrum [Dec 11, 2011 – Feb 27, 2012]
The ZTE way of capitalizing on the LTE opportunity [Dec 20, 2011 – Feb 10, 2012]
The new, high-volume market in China is ready to define the 2012 smartphone war [Jan 6 – July 13, 2012]
China TD-SCDMA and W-CDMA 3G subscribers by the end of 2011: China Mobile lost its original growth momentum [Jan 21, 2012]
China-based second-tier and white-boxed handset makers targeting the emerging markets[Feb 13 – Apr 17, 2012]
MWC 2012: Fuzhou Rockchip Electronics [March 13, 2012]
Core post: Boosting the MediaTek MT6575 success story with the MT6577 announcement  – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
Core post: Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26, 2012]
Core post: MediaTek’s ‘smart-feature phone’ effort with likely Nokia tie-up [Aug 15, 2012]
Core post: The low priced, Android based smartphones of China will change the global market [Sept 10-26, 2012]
– Take note: MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012]

I. Background: the “security threat” investigation in the U.S.

Opposing Views on Congress’ Claims Huawei Technologies [PBSNewsHour YouTube channel, Oct 9, 2012]

Jeffrey Brown discusses the House Intelligence Committee’s report with Rep. Dutch Ruppersberger, D-Md., which suggests Chinese telecoms pose a national security threat. Then Brown talks to Huawei Technologies spokesman William Plummer who refutes any claims of an inappropriate relationship between Huawei and China’s government.

And here is a 3d party assesment – Opinion: Is Huawei Really a Security Threat? [WSJDigitalNetwork YouTube channel, Oct 11, 2012]

Columnist Bret Stephens on a U.S. intelligence committee report that Huawei’s equipment could be used for spying. Photo credit: Associated Press.

II. Overall findings

from Investigative Report on the U.S. National Security Issues Posed by Chinese Telecommunications Companies Huawei and ZTE [A report by Chairman Mike Rogers and Ranking Member C.A. Dutch Ruppersberger of the Permanent Select Committee on
Intelligence
, U.S. House of Representatives, 112th Congress, October 8, 2012]

pp. 13-14

Huawei markets itself as a “leading global ICT [“Information Communications Technology”] solution provider,” that is “committed to providing reliable and secure networks.”38 Throughout the investigation, Huawei consistently denied having any links to the Chinese government and maintains that it is a private, employee-owned company.39 Many industry analysts, however, have suggested otherwise; many believe, for example, that the founder of Huawei, Ren Zhengfei, was a director of the People’s Liberation Army (PLA) Information Engineering Academy, an organization that they believe is associated with 3PLA, China’s signals intelligence division, and that his connections to the military continue.40  Further, many analysts suggest that the Chinese government and military proclaim that Huawei is a “national champion” and provide Huawei marketdistorting financial support.41

For years, analysts have struggled to understand how Huawei’s purported employee-ownership model works in practice, and how that ownership translates into corporate leadership and decision-making.43  Huawei repeatedly asserts that it is a private, employee-owned and controlled company that is not influenced by the Chinese government or Chinese Communist Party.44 Executives also asserted that the unique shareholder and compensation arrangement is the foundation of the company’s rise and success.

Available information does not align with Huawei’s description of this structure, and many analysts believe that Huawei is not actually controlled by its common shareholders, but actually controlled by an elite subset of its management.45 The Committee thus requested further information on the structure of the company’s ownership.  For example, the Committee requested that Huawei list the ten largest shareholders of the company.  Huawei refused to answer.46 At the hearing on September 13, 2012, Huawei admits that its shareholder agreement gives veto power to Ren Zhengfei, the founder and president of the company.47 Other public statements by the company undermine the suggestion that the 60,000 supposed shareholders of Huawei control the company’s decisions.  For example, in the company’s 2011 report, Mr. Ren highlighted that Huawei’s Board of Directors:

will not make maximizing the interests of stakeholders (including employees, governments, and suppliers) its goal.  Rather, it holds on to the core corporate values that are centered on customer interests and encourage employee dedication.48

pp. 15-16

Huawei officials explained that Chinese law forbids foreigners from holding shares in Chinese companies absent a special waiver.49  Current and former Huawei employees confirm that only Chinese nationals working at Huawei in the United States participate in the shareholding plan. The inability of non-Chinese employees of Huawei to hold shares of the company further erodes its claim that it is truly an employee-run organization as an entire group of employees are not only disadvantaged, but automatically excluded from any chance to participate in the process.

Huawei also provided staff access to shareholder ballots for shareholder
representatives and the Board of Directors.  These too did not appear to be facially fraudulent, but they were impossible to authenticate, especially as investigators were not allowed to remove the documents from Huawei’s facilities for third-party validation.  The documents appeared to highlight that shareholders have a write-in option for union representatives, but there is no such option for the Board of Directors.  Rather, Huawei officials stated that the nominees for the Board are chosen prior to the vote by the previous Board.  It was unclear how the original Board was established, and Huawei has consistently failed to provide any answers about who was previously on its Board of Directors.

Huawei further explained that in 1994, the first Company Law of China was
officially published, regulating the establishment and operations of limited liability companies.51 Under this law, the maximum number of shareholders was 50 individuals. Thus, in 1997, Huawei claims to have changed its legal structure to a limited liability company, and started the employee stock ownership program through the union. Similarly, Huawei asserted that in 1997, the City of Shenzhen issued policies regarding employee shareholdings.  According to Huawei, it designed its shareholder program to conform to the the Company Law of China, and the laws and policies of the City of Shenzhen.52

According to Huawei, the union, known as Union of Huawei Investment and Holding Co., Ltd., facilitates ESOP implementation.  The Union is a lawfully registered association of China.  Huawei officials stated that “Huawei’s success can be directly linked to the company’s unique compensation structure.”53 Currently, Huawei claims that the Union holds 98.7% of the ESOP shares, and Mr. Ren holds 1.3%.  At the Huawei explained that as of December 31, 2011, ESOP has 65,596 participants, which it alleges are all Huawei employees (current and retired), it claims that there are no third parties, including government institutions, holding any ownership-stake in the company.

p. 17

  • Each year, the company determines the numbers of shares an employee can purchase based on job performance.  Eligible employees must sign the Confirmation Letter and the Letter of Undertakings and make payments for the shares.
  • An employee’s stocks can be held only by the employee him/herself, and cannot be transferred or disposed by the employee.  When an employee leaves the company (except for those who meet the retirement requirements with minimal eight years of tenure and 45 years old), stocks will be purchased back by the company.
  • The current stock price is the net asset value of the stock from the previous year.  When an employee purchases more shares or the Union takes shares back, it is based on the current stock price.  The dividend amount of each year is based on the performance of the company.

p. 20

(3) Acquisition of Restricted Phantom Shares [see the Wikipedia desciption of phantom stock for clarity]

  • The restricted phantom shares of the Union shall be issued to those key employees of the Company who have displayed excellent work performance.
  • The Restricted Phantom Share Management Committee shall decide annually whether to issue shares, and the number of shares to be issued, based on the comprehensive evaluation of the work performance of such employee and in accordance with the evaluation rules of the restricted phantom shares. Retired or restructuring beneficiaries are not allowed to purchase new shares

then there is

pp. 17-18
The Commission is composed of 51 Representatives and nine alternates, elected by the Active Beneficiaries as organized by the Union with a term of five years.
– Active beneficiary is defined as an active employee who works at Shenzhen Huawei Investment and Holding Co, Ltd or any of its equity affiliates and participates in the Plan of the Union.
– In the event there is a vacancy, the Alternate shall take up the vacancy in sequence.  The Alternates can attend, but not vote at, all meetings.
The Commission
  • reviews and approves restricted phantom share issuance proposals;
  • reviews and approves dividend distribution proposals;
  • reviews and approves reports of the board of shareholding employees;
  • elects and replaces any member of the board;
  • elects and replaces any member of Supervisory Board; reviews and approves procedures forelecting representatives;
  • approves amendments of these articles;
  • reviews and approves the use of the reserve fund;
  • reviews and approves other material matters with respect to restricted phantom share;
  • perform functions as the shareholders of the company, exercises the rights of the shareholder, and develops resolutions regarding material matters such as capital increase, profit distribution, and selection of Directors and Supervisors.
The Board is responsible for regular management authority and shall be responsible to the Commission.
The main functions of the Board are to:
  • prepare restricted phantom share issuance proposal;
  • preparation of the dividends distribution proposal;
  • formulation, approval, and amendment of the detailed rules, processes, and implementation methods with respect to the restricted phantom shares;
  • preparation of the amendments to articles;
  • determination on the detailed proposal as to the use of the Reserve Fund;
  • execution of the resolutions of the Commission;
  • exercise of the specific rights and powers of a shareholder of the Investee Company except for the matters on which a resolution from Commission is required;
  • determination of other matters that shall be determined by the Board.

     

The Board consists of 13 directors selected by the Commission; each serves for five years
p. 19
The Supervisory Board is the organization responsible for supervising the implementation of the shareholder plan with its main functions and powers as follows:
  • supervising the implementation of the resolutions by the Board;
  • making recommendations or inquiries in event of any violation of any law, regulation or these Articles by the Board;
  • making work reports to the Commission; and
  • other regular functions and powers.
Supervisors may attend Board meetings as non-voting delegate. The Supervisory Board shall consist of five Supervisors who shall be elected by the Commission to five year terms; no Director can serve concurrently as a Supervisor.
p. 20
      • Before 31 December 2018, Mr. Ren shall have a right to veto the decisions regarding restricted phantom shares and Huawei’s material matters (resolutions of the Board, Commission, and Shareholder’s Meeting of the Company).
      • Starting from 1 January 2013, the confirmed Active Beneficiaries who represent a minimum of 15% of the restricted phantom shares (excluding the restricted phantom shares held by the Restructuring Beneficiaries and the Retained Restricted Phantom Shares) shall have a right to veto the decisions regarding restricted phantom shares and Huawei’s material matters (including resolutions of the Board, the Commission, and the Shareholders’ Meeting of the Company).
      • The relevant resolutions shall take effect in the event that the owner(s) of the right of veto does (do) not exercise the right of veto against the aforementioned resolutions.

III. Findings regarding the relationships with the Chinese government and the Chinese Communist Party

from Investigative Report

p. 21

The nature of the modern Chinese economy is relevant for understanding
Huawei’s connection to the Chinese state.  The Chinese government often provides financial backing to industries and companies of strategic importance.  Indeed, analysts of the Chinese political economy state that:

Huawei operates in what Beijing explicitly refers to as one of seven “strategic sectors.”  Strategic sectors are those considered as core to the national and security interests of the state.  In these sectors, the CCP [Chinese Communist Party] ensures that “national champions” dominate through a combination of market protectionism, cheap loans, tax and subsidy programs, and diplomatic support in the case of offshore markets.  Indeed, it is not possible to thrive in one of China’s strategic sectors without regime largesse and approval.56

Similarly, the U.S.-China Commission has explained, with Chinese companies, “the government’s role is not always straightforward or disclosed.” Despite some reforms, “much of the Chinese economy remains under the ownership or control of various parts of the Chinese government.”57  The U.S. China-Commission lists Huawei as a form of enterprise in China that exists in a relatively new market and receives generous government policies to support its development and impose difficulties for foreign competition.58

p. 22

In its written submission in response to the Committee’s questions, Huawei
simply asserted that it “maintains normal commercial communication and interaction with relevant government supervisory agencies, including the Ministry of Industry and Information Technology and the Ministry of Commerce.”62  Huawei’s failure to provide further detailed information explaining how it is formally regulated, controlled, or otherwise managed by the Chinese government undermines the company’s repeated assertions that it is not inappropriately influenced by the Chinese government.  Huawei appears simply unwilling to provide greater details that would explain its relationships with the Chinese government in a way that would alleviate security concerns.

Similarly, Huawei officials did not provide detailed answers about the
backgrounds of previous Board Members.  Rather, the Committee simply received the same biographies as previously disclosed of current members of the Board of Directors and Supervisory Board.63  Previous Board Members may have significant ties to the Party, military, or government.  And since the previous Board is responsible for nominating the current Board members, this information is important to understanding the historical progression of the company.  Because the biographies of the previous members would highlight possible connections to military or intelligence elements of the Chinese government, Huawei’s consistent failure to provide this information is alerting.

p. 23

In response to the numerous opportunities to answer questions about its
connection to the Party, Huawei stated that the company has no relevant connections. For example, in response to the Committee’s written questions about the role of the Party in the company’s affairs, Huawei merely stated that it “has no relationship with the Chinese Communist Party in its business activities.”65

Huawei admits, however, that an internal Party Committee exists within Huawei.  Huawei simply states that party committees are required by Chinese law to exist in all companies in China.66 The existence of these Committees is, however, of particular relevance.  Huawei states in its defense that all economic institutions in China are required to have a state Party apparatus inside the company.  This is not, however, a compelling defense for companies seeking to build critical infrastructure in the United States.  Indeed, experts in Chinese political economy agree that it is through these Committees that the Party exerts influence, pressure, and monitoring of corporate activities.  In essence, these Committees provide a shadow source of power and influence directing, even in subtle ways, the direction and movement of economic resources in China.67  It is therefore suspicious that Huawei refuses to discuss or describe that Party Committee’s membership.  Huawei similarly refuses to explain what decisions of the company are reviewed by the Party Committee, and how individuals are chosen to serve on the Party Committee.

IV. Findings regarding the founding and financing of Huawei

from Investigative Report

 

In the corresponding parts of the ivestigative report you can find a five times reference
to Mr. Ding = Charles Ding.
Regarding his previous public appearances I found on the web only one page having a photo of him embedded. As it is the only public appearance giving not only a direct visibility outside his regular job as president of Huawei in US/NA, but also some clue about what kind of strategic role he could play in various influential circles of the western world, I am copying here the whole page content as it appears now:
Georgetown Leadership Seminar 2011 [The Jewish Diplomatic Corps, March 15, 2011]

Set in one of the world’s leading academic and research institutions, Georgetown University, JDCorps’ Yariv Nornberg of Better Place [founded by Shai Agassi], attended the Georgetown Leadership Seminar in March 2011.
(From L to R) JDCorps Member Yariv Nornberg, former Sec. of State Madeline Albright, Charles Ding Huawei NA President

This seminar is a annual, prestigious event dealing with many topics of interest for World Jewry. Yariv’s attendance was the first of its kind in a decade, whereby an Swedish-Israeli Jew attended the seminar. Organized by the School of Foreign Service at Georgetown University and led by former US senior officials, each year the seminar invites some 35 emerging leaders to Washington D.C. to discuss major foreign policy issues.

And now information from the investigative report:

p. 23

In his official biography, Mr. Ren admits that he was asked to be a
member of the 12th National Congress of the Communist Party of China in 1982.  The National Congress is the once-in-a-decade forum through which the next leaders of the Chinese state are chosen.  The Party members asked to play a role in China’s leadership transition are considered key players in the state apparatus.68 Mr. Ren proudly admits that he was invited to that Congress, but he will not describe his duties.  Shortly after being given such a prestigious role, Mr. Ren successfully founded Huawei, though he asserts he did so without any government or Party assistance.69 Huawei likewise refuses to answer whether Mr. Ren has been invited to subsequent National Congresses or has played any role in Party functions since that time.70

pp. 24-25

According to Huawei officials, Mr. Ren was a member of the Chinese military’s engineering corps as a soldier tasked to establish the Liao Yang Chemical Fiber Factory and was promoted as a Deputy Director, which was a professional role equivalent to a Deputy Regimental Chief, but without military rank.71 Mr. Ren then retired from the army in 1983 after the engineering corps disbanded, and next worked for a State Owned Enterprise (SOE) following his retirement. According to this account, Mr. Ren was “dissatisfied” with his low salary and career path at the SOE, so in 1987, he established Huawei.  Huawei officials did not explain how he was able to leave his employment with a SOE or whether he got agreement of the state to do so.  Huawei officials denied that Mr. Ren was a senior member of the military.72 The Committee’s requests for more information about Mr. Ren’s military and professional background were unanswered.  Huawei refused to describe Mr. Ren’s full military background.  Huawei refused to state to whom he reported when he was in the military.  Huawei refused to answer questions about how he was invited to join the 12th National Congress, what duties he performed for the Party, and whether he has been asked to similar state-party matters.

Huawei similarly denied allegations that Ms. Sun Yafang, Chairwoman of
Huawei, was previously affiliated with the Ministry of State Security.  Mr. Ding responded to Committee questions after the hearing that, to his knowledge, reports about Ms. Yafang in Chinese publications, such as those in Xinjing Bao, are erroneous.73 Mr. Ding did not respond to questions asking about how such publications received such information, or whether Ms. Yafang’s previous biography on the Huawei website was erroneous as well.  Rather, Mr. Ding simply provided again Ms. Yafang’s corporate biography from the Huawei Annual Report 2011.74

With respect to Huawei’s founders, Huawei cited a Chinese legal equirement that new companies in the economic development zone must have a minimum of five shareholders and 20,000 RMB registered capital. During meetings with the Committee, Huawei officials claimed that in 1987, Mr. Ren raised 21,000 RMB with personal savings and five other private investors. To the best of the officials’ knowledge, none of the five investors had worked with Mr. Ren prior to start-up and one individual has previous affiliation with the government.75 According to Huawei officials, the five investors never actually worked for Huawei and withdrew their investments several years later.76

The Committee struggled to get answers from Huawei on the details of this
founding, including how Mr. Ren came to know the initial individual investors, whether his connections to the military were important to the eventual development of the firm, and whether his role in the Party remains a factor in his and his company’s success.

pp. 27-28

During the Committee’s hearing, Mr. Ding suggested he did not understand and had no knowledge of the term “national champion,” which is often used to describe favored Chinese companies throughout the economic literature on China.91 The Committee finds that Mr. Ding’s suggestion that he does not understand the term is not credible.  Huawei itself provided Capitol Hill offices a slide presentation in November 2011, which used the term “national champion” several times.92 In response to the Committee’s questions about use of the term in that document, Huawei did not deny that it used the document and provided the document containing the term.93 Rather, Huawei stated that the particular slide in the larger document was created by a third party and thus not Huawei’s responsibility.94 The Committee finds that Huawei’s knowing use of the document in its discussions with United States elected representatives is sufficient evidence to prove that Huawei does in fact have an understanding of the term.  Mr. Ding’s consistent refusal to answer questions about which firms are considered national champions in the Chinese telecommunications sector was obstructionist.  In fact, his response to the Committee’s question that “Huawei has not paid attention to the meaning of ‘national champion’ before,” is obviously untrue given the company’s use of the term in its presentations previously.95 Moreover, his answers suggest that he did not want to explain how it was that Huawei, the number one telecommunications provider in China, is not a company of strategic importance in China, as recognized by others around the world.

Huawei officials also deny that they have received any special financial incentives or support from the Chinese government.96 Huawei claimed that the company simply takes advantage of general Chinese banking opportunities, but does not seek to influence or coordinate with banks such as the Chinese Development Bank and the Export-Import Bank, which are both state owned.  In previous presentations, Huawei had suggested that it served as an “intermediary and bridge” between the state-backed financial institutions and Huawei customers.97 Huawei refused, however, to provide more detail about precisely how those lines of credit developed.  Huawei also refused to answer specifics about its formal relationships with the Chinese banks, opting to simply answer that it maintains “normal business relations” with the Export-Import Bank of China.98

p. 29

In sum, Huawei admits that its customers receive billions of dollars in support from Chinese state-owned banks and that it has received favorable loans from Chinese banks for years.  Huawei refuses to provide answers to direct questions about how this support was secured, nor does it provide internal documentation or auditable financial records to evaluate its claims that the terms of these agreements comply with standard practice and international trade agreements.  The Committee is equally concerned with statements by company leaders that undermine the Committee’s  confidence in the financial information the company has provided.  For example, in a June 2007 speech to Huawei employees in the United Kingdom, Mr. Ren stated that he appreciated the subsidiary’s attempt to create financial statements, “whether the data is accurate or not.”105 Based on available information, the Committee finds that Huawei receives substantial support from the Chinese government and Chinese state-owned banks, which is at least partially responsible for its position in the global marketplace.

p. 34

The Committee also received internal Huawei documentation from former
Huawei employees showing that Huawei provides special network services to an entity the employee believes to be an elite cyber-warfare unit within the PLA.131 The documents appear authentic and official Huawei material, and the former employee stated that he received the material as a Huawei employee.132 These documents suggest once again that Huawei officials may not have been forthcoming when describing the company’s R&D or other activities on behalf of the PLA.

Supplementary materials

Why Do Private Companies in China Have Party Committees? [ChinaForbiddenNews YouTube channel, Sept 30, 2012]
Note that the New Tang Dynasty Television (NTDTV or lately NTD) which is behind ChinaForbiddenNews (see the logo in the upper right corner of the screen) said to be founded in affiliation with Falung Gong, and one of the hallmarks of this television is strong criticism  of the CPC.

If you don’t like to follow the captions of the video then here the captions in an entire text form:

In mid September, two major suppliers of communication equipment , Huawei and ZTE Corporation, attended a hearing of the U.S. House of Representatives and answered questions regarding the threat to U.S. national security. This is the first time Chinese enterprises participated in such hearings in the U.S. Congress.

In addition to being suspected of Internet spying, U.S. lawmakers asked in the hearing why Huawei and ZTE should have party organizations.

Since February 2011, the U.S. Congress began to investigate Huawei and ZTE. On September 13, the two sides finally met. At the hearing, members of the U.S. Congress pinned harsh questions on both companies in regards to their “espionage” activity.

Committee Chairman Mike Rogers pointed out that the two companies sell espionage equipment. There are vulnerabilities hidden in the back door of
their products. It is a deliberate design which provides help for Chinese
intelligence agencies to attach network in the United States and become a serious threat to network security.

The hearing lasted three hours. Huawei and ZTE executives also defended the allegations.

In addition to the network security issue, party organizations in Huawei and ZTE had also become the focus of the questioning. U.S. Lawmakers questioned why a private enterprise would have a party organization.
how many members are in the party and whether they participate in company decision-making.

Ding Shaohua, senior Vice President of Huawei and President of North American companies, argued that a party committee is established under the PRC company law, and even Wal-Mart, a foreign-funded enterprise, has party organizations. But he declared that party organization members do not participate in enterprise management and decision-making.

Prof. Xie Tian, from the University of South Carolina’s Aiken Business School, once published an article entitled “Foreign Companies Set Up Party Branches in the New Era” which provided in-depth analysis of why the Chinese authorities force foreign companies to set up party organizations.
Xie Tian pointed out that the establishment of party organizations is in order to implement political control needs. A party branch in a private enterprise precisely displays the fact that guidance and management comes from senior party committee on the location.

Prof. Zhang Tianliang of George Mason University believes that under the Chinese Communist Party(CCP), the party’s power is always higher than administrative power. Those enterprises in Mainland China cannot survive without official support.

Prof. Zhang Tianliang: “The entire CCP system penetrates into each cell of society, including enterprises. You may not know the functions of a party committee and what it can do. It is linked with the superior party committee, the city’s party committee, and the district party committee, for it is an entire system.”

Xie Tian’s article quoted the Secretary of the Party Committee of Beijing Hyundai Motor, who said let foreign companies realize that in order to business in China, you need to connect with the political resources – party organizations. This reveals the CCP’s secret and coincides with Professor Zhang’s analysis.

Professor Zhang said that he had previously worked in a Sino-German joint venture in Mainland. Its party committee role was to supervise employees and to report to their superiors.

Prof. Zhang: “Usually this party committee engages in some activities.
After the persecution of Falun Gong began, the Party committee would act according to the CCP’s requirement to discern which employees were practicing Falun Gong. They would have a talk with him/her and fulfill the function of thought-control. It is not a problem if you don’t see eye to eye
with the committee. They will report it to their superiors and you will
be dealt with later.”

In actuality, Huawei and ZTE is experiencing long term pain in the U.S. market when they plan the international territorial.

Why have these companies not broken into the U.S. market?

A Wall Street Journal article from June 13 may provide the outside world with an answer. It wrote, “Huawei, one of the world’s largest telecommunications equipment manufacturer, seems to have found what hampers its ambitions in the US, precisely because of its official relations with the CCP.

Huawei-ZTE Congressional Hearing September 13, 2012 [Roza Kazan on behalf of CCTV, Oct 9, 2012]
Note that “CCTV NEWS is the English language news channel of China Central Television (CCTV), the nation’s largest national broadcasting network.” according to its own description.

CCTV America’s Roza Kazan (Roza Ibragimova) reports on a U.S. Congressional investigation into Huawei and ZTE, two of China’s largest telecom companies. On September 13, representatives of the two companies were invited to Capitol Hill to testify at a hearing of the U.S. Congressional Intelligence Committee. The Committee is investigating the two companies present a threat of cyber espionage and cyber attacks.

Huawei, ZTE Criticized by US Congress Committee [BizAsiaAmerica YouTube channel, Oct 9, 2012]
Note that “Biz Asia America is a daily global business news hour which aims to combine reporting of economic and financial issues in North and South America with those from China and the Asian region. For full shows go to the Beijing website http://www.cctv-america.com” according to its own description.

Correspondent [of CCTV America] Jessica Stone reports a powerful US Congressional Committee has warned US companies NOT to do business with China’s two largest telecommunication companies: Huawei and ZTE.

Impact of US criticism of Huawei, ZTE [BizAsiaAmerica YouTube channel, Oct 9, 2012]

Correspondent Jessica Stone explains how the US’s recent criticism of China’s two premier telecommunications companies-Huawei and ZTE-has on Sino-US trade relations

Some articles for further reading:
Analysis: Who really owns Huawei? [iTnews, May 28, 2010]
Staff Churn Stirs Huawei’s Management Circle [Caixin, Nov 12, 2010]
Corporate Governance [Huawei webpage, Apr 23, 2012]
Huawei: Inside the lair of the not-so-hidden dragon [The Register, Sept 30, 2012]

Entrepreneurial global brand building by the founder of the Chinese aigo [爱国者] company: a desparate attempt to avoid the death march of ruthless competition at home

What happens when you were immensely successful in the pre-iPhone/Android and pre-iPad era of digital products and you were not able to recognize the fundamental change which was coming? What happens when in addition to that your playing ground for the initial success was in mainland China but the most ruthless competitors of Android and iPad era were also from China? What happens when those ruthless competitors are playing a game of pure selection by survival now, and in addition on a battlefield filled by not less than hundreds of little known brands? Each struggling to survive on meager margins.

Welcome to the story of Feng Jun and to his recipe for survival by keeping as wide as only possible product range at home, and meantime hastily building a highest quality China brand in key countries globally in an alliance with top entreprenuers in other Chinese industries.

Remark: for those who want first to understand the enormous and quite innovative product range of aigo I would first recommend to make a product tour of its Chinese site (or take at least a quick PDF-based look at Aigopad, the future focus of the company):

Wonderful recommendation: [in the footer part of the homepage]
the smart pen  MP6  Moonlight  digital photo frame
digital camera [cat 69-1]  digital camera [cat 142-1]
mobile storage king  voice recorder  Aigopad  aigoU disk
somersault cloud phone  observation king

Otherwise start from the story as it follows below and you will come to the product range in the end:

Feng Jun – Young Global Leaders [World Economic Forum, Jan 14, 2011]

Feng Jun
Chairman, President and Chief Executive Officer
Aigo [爱国者] Digital Technology

Search for associated content

Feng Jun is Chairman, President and Chief Executive Officer of Beijing Aigo Digital Technology, a leading Chinese consumer electronics company. Aigo’s merchandise includes tablets, digital cameras, MP3 players, portable storage solutions, monitors and other digital products. Feng started Aigo in 1993 with two employees and built it into the international brand that it is today. He is a Member of the Political Consultative Conference of Haidian District, Vice-Chairman of Beijing Electronics Chamber and a Member of the Beijing Industrial and Commercial Executive Committee. In 2005, Feng was selected to be a Member of the 10th session of the All-China Federation of Youth. In 2003, he was honoured with the Outstanding Award of the 6th China Youth Technological Innovation and in the prior year was selected as one of the Top 10 Chinese Technological New Talents. Feng has a degree in Civil Engineering from Tsinghua University [1992], an Executive MBA from Peking University’s Guanghua School of Management [2004] and a Doctorate in Psychology from Beijing Normal University.

His “1+1=11” presentation on MMF 2009 [monacomediaforum, Nov 13, 2009]

The “New Waves 5” presentation by the entrepreneurial founder of “aigo” (=patriot) company of China, Feng Jun, on the (first) Monaco Media Forum in 2009 (http://www.monacomediaforum.org/program.html).

China’s Aigo to move boldly, compete with high-end global brands [Xinhua, Aug 8, 2010]

China’s digital giant aigo revealed its ambition to break into global high-end markets, with camera shops to be set up in the world’s most renowned luxury districts.
“Our grand plan is to open chain stores, featuring Chinese-styled cameras, on the Champs Elysees, New York’s Fifth Avenue, and other luxury centers within three years,” announced Feng Jun, president of aigo, during the ongoing fourth China Brand Festival held in Beijing.
“We hope to be neighbors with Louis Vuitton,” added Feng.
As a Chinese high-tech corporation most specialized in mobile storage devices, aigo has vowed to knock open the high-end market with its delicately-designed cameras with unique Chinese styles.
The Ge-Kiln digital cameras, released in June by aigo, feature the crackling surface resembling Ge Kiln porcelain made in the Song Dynasty (960-1279 A.D.).
“Every camera of this type has a unique pattern, representing the distinct identity of its owner,” said Feng.
China’s digital brands are used to manufacturing cheap products, but we aim to make artworks out of our technology,” said Feng.

His advocacy of the ultimate consumer values from rigid and water-proof camera to “aigo Cloud” 8 months earlier and still twice as more powerful than Apple’s iCloud, on CES 2012 [milagromac YouTube channel, Jan 11, 2012]

Truly, madly, deeply successful [China Daily, Sept 28, 2011]

It’s clear aigo Digital Technology Co Ltd president Feng Jun has been insanely successful in the domestic electronics market.
But people thought he really was crazy when he became a vendor at Zhongguancun electronics market after graduating with an architecture degree from Tsinghua, one of the country’s most prestigious universities. Peddling simply wasn’t something a graduate did then.
“I am a madman,” he says. “Everybody agrees. My idea was I could generate more value in Zhongguancun than in an office.”
In the 1990s, the electronics market was a far cry from the “Silicon Valley of China” it’s celebrated as today.
“The only thing that made it different from a farmers’ market was that I brought computer cases and keyboards, rather than fruits and vegetables, on my tricycle,” Feng says.
He spent all his start-up money – 200 yuan ($31) he borrowed from his mother – to buy the bike.
Customer confidence was an issue Feng tackled by selling his keyboards for a 5 yuan profit, while others took 50 yuan.
“The other vendors thought it was strange to sell the keyboards for so little,” he recalls.
“But I only needed a tricycle for deliveries and was happy with 5 yuan.”
This is how he earned the nickname Feng Wukuai. (Wukuai means 5 yuan in Mandarin.)
He devised product demonstrations in which he would sprinkle water over the keyboards and bash them on the ground. When people saw how robust they were, they rushed to buy them.
“I could sell 600 a day,” he says.
In early September, the 42-year-old entrepreneur unveiled the aigo Cloud service, enabling users to access personal data from any digital cloud device, including mobile phones, computers and tablets. The service operates on the iOS, Android and Windows systems.
It’s China’s answer to Apple Inc’s iCloud service, which was introduced by former CEO Steve Jobs three months ago and will be available soon.
“Jobs is a real master, and I respect him very much,” says Feng, who dresses in Sun Yat-sen uniforms. “I’m proud we launched the service before Apple.”
Some netizens are skeptical of the service’s quality and mock Feng on Sina Weibo’s micro blog, the Chinese version of Twitter.
“I understand their suspicion that we’re not competent,” Feng says.
“But it’s time Chinese became self-confident. Time will tell.”
Feng created aigo in 1997 to brand the U discs, mp3 players, digital photo frames and mobile phones his Huaqi Information Digital Techonology Co Ltd produced, and changed the company’s name to aigo in 2010.
“The reason I succeeded so quickly is I put my heart and soul into research and development, ” he says.
He recalls making the risky move to introduce aigo’s digital camera in 2005. The decision was made after fierce debate, because China’s market was dominated by Japanese brands.
“The Japanese brands slashed their prices the instant our camera went on sale to drive me out of the market,” he says.
“But I was doing the right thing. So, why would I quit?”
Camera sales are stable but aigo is still losing money because of high R&D costs. Feng says he lost 3 million yuan last month.
“But I’m happy I provide cheaper cameras for Chinese,” he says.
“Other aigo products fill the profit gap.”
Feng posted on his Weibo in September 2010 that he would donate all of his money to charity before his death.
“My son said his classmate asked him why he studied so hard if he was going to inherit his father’s wealth,” he recalls.
“I was shocked and worried. As long as my son is capable, he doesn’t need my money.”
Although Zhongguancun is where his legacy began, he says he has no strong opinion about the news the government plans to shut down half the market’s shops by yearend.
“Zhongguancun’s competition is like the Olympic Games’,” he says.
“Quality counts. Winners and losers are both heroes. But cheating is never allowed. It’s survival of the fittest.”

Where is aigo going now? He is speaking about his 6 months old “aigo Etrepreneurs Alliance” initiative at the 8th CHINICT [TheCHINICT YouTube channel, June 28, 2012]

Aigo’s founder & chairman Feng Jun is interviewed by CHINICT’s founder & president Franck Nazikian at CHINICT 7th annual edition. CHINICT is the largest conference on China tech innovation & entrepreneurship. CHINICT takes place every year in Beijing at the end of May (CHINICT 8th edition on May 24th & 25th 2012 at Tsinghua Science Park in Beijing). Since 2005, CHINICT has been pioneering the “chinization” of global tech entrepreneurship & innovation. Indeed, the dynamic of innovation and entrepreneurship is now more and more leaning towards China. And, China is on the verge of becoming bigger than Silicon Valley – both as a hotbed giving birth to innovations of global impact & as a magnet attracting entrepreneurs from all over the world. CHINICT showcases this silent yet on-going revolution – by gathering each year in Beijing.

aigo Entrepreneurs Alliance Premiere [aigo news, Feb 28, 2012]

aigo entrepreneurs alliance premiere was held on Feb 25 with the topic of ‘good timing, geographical convenience and good human relations- aigo way to success’. Hundreds of entrepreneurs discussed that how they could unify each industry as one with Olympic mode and reach the top of the world.

The “aigo Entrepreneurs Alliance” (AEA) microsite of aigo.com (in Chinese)

Why AEA (Aigo Entrepreneurs Alliance) invested in Flanders [InvestInFlanders YouTube channel, July 9, 2012]

Ambitious entrepreneurs often say that one plus one equals three. The Chinese businessman Feng Jun goes even further: “One plus one plus one equals 111.” This is his way of referring to Belgium — consisting of the autonomous northern region of Flanders, with Brussels as its capital, and the southern region of Wallonia. Feng Jun and his Aigo Entrepreneurs Alliance consider Belgium to be a top location from which to conquer the European consumer market. Their base will be the brand new European Market Center in Willebroek, a logistics hotspot in Flanders.

Aigo Entrepreneurs Alliance Names Belgium its Preferred Investment Destination in Europe [Belgium in China, Feb 27, 2012]

Aigo Entrepreneurs Alliance Names Belgium its Preferred Investment Destination in Europe

Press Conference February 24th, Embassy of Belgium, Press release
A vote among participants of Aigo Entrepreneurs Alliance’s business trip through Europe last December lauded Belgium as their preferred investment destination. This news was made public on Friday February 24th by Belgian Minister of State Armand De Decker and Mr. Feng Jun, founder of the Aigo Entrepreneurs Alliance and Chairman of Aigo Digital Technology Co. Ltd, at a joint press conference hosted at the Belgian Embassy.
Strategically positioned at the heart of Europe, Belgium is the ideal logistics hub for those who envisage outward expansion, so experienced the Chinese delegation. Home to the EU and NATO, Belgium’s location provides both access to European and international decision makers, as well as a highly skilled, productive and multi-lingual labour force. Other reasons why investors opted for Belgium are the affordable real estate prices, the quality of living standard and the advantageous tax regime.
The openness of Belgium’s economy, its excellent infrastructure and the creativity of its people are key elements which convinced Chinese companies such as Geely, Huawei, COSCO, the HNA group and ZTE to invest in Belgium.  Bank of China and the Industrial and Commercial Bank of China (ICBC) both set up a branch in Brussels to act as a link between Chinese and Belgian companies.
“I’m thrilled that the Aigo Entrepreneurs Alliance discovered our assets. The companies coming to Belgium will be able to count on the full support of both federal and regional authorities and will enjoy the warm hospitality of the Belgian people”, said Minister of State Armand De Decker on Friday.
Mr. Feng Jun, founder of the Aigo Entrepreneurs Alliance and chairman of Aigo Digital Technology, said that Belgium – with its geographical location, the second largest harbor of Europe and open economy – would make for the ideal Chinese investment destination. He further expressed hope and belief that “Chinese and Belgian cooperation in investment will build a bridge, one that will not only benefit both sides but the whole of Europe and the world”.

Olympic ideal helps companies go global [China Daily, Sept 12, 2012], only excerpts:

Host: Ok, sure. Here comes the first question. As we know, together with about 20 Chinese entrepreneurs, you established Aigo Entrepreneurs Alliances last year. How is it doing now? And I heard that you guys did some field research on the overseas market. What did you find out? Any ideas about how to tap into the global market?

Feng: The Aigo Entrepreneurs Alliances is an organization to help Chinese brands go global. There is nothing new about overseas research because we have done this a lot of times. What does count is some of us have established offices abroad. We began with Belgium, Britain, and Denmark, three amicable European countries. They welcome us a lot. So we will help Chinese enterprises get a foothold there step by step.

From Sept 13 to 20, a delegation of Chinese entrepreneurs will visit Thailand, Indonesia, Singapore, and Malaysia, four ASEAN member countries, also very amicable. We will vote, after inspecting the local market, for two countries most suitable for setting up offices. The other two countries will therefore be scratched out. But they are actually winners. They stood out from all ten ASEAN member countries in the first place. They won already.

Host: I’m interested in how the organization, as the facilitator for Chinese enterprises to expand overseas, is received by the governments and people there.
Feng: They like us there because we are friendly. They like to deal with friendly people from China. In the past, Chinese went there mostly as tourists, shopping only, but rarely as entrepreneurs, except for some private business owners who landed there illegally. Those businesses couldn’t represent Chinese brands. Most Chinese brands have yet to go global. Now we get to unite these great domestic brands to expand overseas. It is beneficial for those countries because we create jobs and pay taxes. It is in their stakes to welcome Chinese enterprises.
The way we do it has been learned from the Olympic Games. We help Chinese brands to tap into the global market together, with “zero tolerance” for anything illegal, just like the Olympic Games do not tolerate illegal behavior like doping or any other things harmful to human beings. We do that too. We will not tolerate anything against laws or ethics so that we are able to improve the global image of Chinese brands and win more supporters and friends out there. With this support, and with our diligence and intelligence, we can create more values for the world.
Not only can we generate revenue for those countries, but we provide more great products and services for their neighboring countries. In this way, we can bring real profits for those countries.

Host:Speaking of “zero tolerance”, how many enterprises have offered to join the organization so far and by what standards do you pick them?

Feng: So far the organization has absorbed nearly 100 enterprises, including Gree Electric Appliances Inc and Huiyuan Juice Group Ltd, from various industries. Many enterprises which offered to join us are front runners in their industries. But our rule is to select at most one enterprise from each industry. There are more than 3,000 industries out there. We have to give up many enterprises. We are only capable of helping 500 Chinese enterprises, from different industries of course, go global together.

Another reason is to avoid conflicts because the biggest enemy for China is not from the outside but from inside. For instance, the minute the London Games ended, Chinese e-tailers plunged into a price war. They were almost at each other’s throat. Such a phenomenon is age-old in China. But our overseas partners are not any happier about this. Well, some may be cheering. But for those visionary partners and friends, they don’t really want to see conflicts within Chinese enterprises because the constant internal fighting will undermine services to the very end. It will even breed counterfeit products.

So what we need is a virtuous environment. We have to learn from the International Olympic Committee (IOC), which acknowledges only one champion in each field, and select at most one sponsor from each industry. The way it performs can make sure that the Olympic Games is harmonious enough for everyone to create values instead of fighting with each other.

Host: You’re right. I feel the same way. I believe many Chinese people always wonder why we see “Made in China” quite often in foreign countries, but rarely Chinese brands. This begs the question: what makes it so hard for Chinese enterprises to go global? The organization provides a good platform for our private enterprises. Will it fare well in the future?
Feng: There are two reasons, I think. First, it’s only been 30 years since China’s reform and opening-up. Chinese enterprises have to lay a solid foundation first within China. That’s why most of them have been busy vying for the domestic market shares.
But internationalization is inevitable now, whether you like it or not. A big challenge for Chinese enterprises lies in that it’s very risky to go global alone. And the cost is very high. Once it succeeds, troubles follow. Many domestic firms start stealing its talents and clients, thus undermining its domestic market. Going global alone is a risk too high to take. But the truth is, it’s a dog-eat-dog world out there. If you don’t come to them, they’ll come to you. By then there will be nowhere to hide. Therefore, we have to stick together when going global.

China’s GDP per capita is less than one tenth that of Western Europe. The Chinese are so industrious, diligent, and intelligent, the only thing they need is to go to the outside world.

It is really quite risky and costly for us to explore the overseas market by ourself. It’s no easy thing for a newcomer to an unfamiliar place, especially when you break local laws, which will cost you a lot. So we decided to go out in a group. It’s less risky and local property developers are eager to accommodate us because we are a group of well-behaved companies. It’s like the Olympic Village welcoming athletes from around the world.

We invite the top 3 companies of each industry to join our alliance, and those selected will be the alliance’s one and only in his industry.

You may ask what about the others? They can join our Club. Even if you are not one of the top 3 players in your industry, or just a small- and medium-sized company, you can be a member of our Club, which offers opportunities for SMEs to learn from the big companies in our alliance.

We organize 10 conferences each year to share information on internationalization. The top 3 players selected in our alliance will deliver lectures.

So I urge Chinese companies to stop grappling with domestic rivals and to become comrades in arms.

The Alliance members can choose its favorable regions first, its peers in the Club can blaze trails in the rest of the world market so they will not compete in the same market, but become comrades conquering the world market. They can share their resources and exchange what they need, and become each other’s agent in his turf.

That would improve the relations between the companies, just like the harmonious atmosphere in the Olympic Family. People will spare more effort to create values instead of grappling with domestic peers, and turn their sights to the outside world outside.

Closing on this post:
Forum Debate: Demystifying Asia’s Entrepreneurs on the Annual Meeting of the New Champions 2012 (World Economic Forum), in Tianjin, People’s Republic of China
[Sept 11, 2012]
Are Asia’s entrepreneurs different from Western entrepreneurs?

Are Asia’s entrepreneurs different from Western entrepreneurs? Debating for and against the motion. · Feng Jun, Chairman, President and Chief Executive Officer, Aigo Digital Technology, People’s Republic of China; Young Global Leader · Christina Lampe-Önnerud, Founder and International Chairman, Boston-Power, USA; Technology Pioneer · Lin Yu, Chairman and Co-Chief Executive Officer, NQ Mobile, People’s Republic of China · Oki Matsumoto, Chairman and Chief Executive Officer, Monex Group, Japan · John A. Quelch, Dean, China Europe International Business School (CEIBS), People’s Republic of China Moderated by · Vijay Vaitheeswaran, China Business and Finance Editor, Shanghai Bureau Chief, Economist, People’s Republic of China; Global Agenda Council on Sustainable Consumption Rapporteur · Ryo Umezawa, Director, J-Seed Ventures, Japan; Global Shaper

Feng Jun, Chairman, President and Chief Executive Officer, Aigo Digital Technology:
– starting with “1+1=11” and ending with “chess metaphore”:  from [11:20] to [14:00]
– on respecting differences: from [19:36] to [20:13]
– on meeting foreign entrepreneurs [and agreeing that the principles are same everywhere] and on differences [to be respected] e.g. in China illustrated by the Chinese chess or the Chiese medicine: from [29:00] t0 [31:05]
– on “for Chinese companies our biggest problem is teamwork” which is leading to his Olympic story “China got 38 medals but all individual”: from [39:05] to [40:43]
– starting with questions “how many of you can play the Chinese chess and Mahjong?” when Chinese raised their hands, and “how many of you can play the bridge or international chess?” when Western people raised their hands >> leading to statement that “to become entrepreneurs Chinese need to settle down their internal circumstances, first and foremost the Chinese Mahjong sometimes has beaten us, which stems from thousands years of history” because “the Chinese emperors were afraid of their people coming together, therefore they used Mahjong to alienate the Chinese people, pitching them against each other in the Mahjong game, but in the international chess is all teamwork …”: from [41:55] to [43:55]

Feng Jun: no longer talk about “patriots” of the Patriots [China Economic Weekly, Oct 8, 2012] as translated from Chinese with Google and Bing with the necessary manual edits

People actually want to hear Feng Jun talk about products and the future of the aigo, but on this Feng was unwilling to talk about.

Sony has what you have to what

On the afternoon of September 10, 2012, at the Davos Forum in Tianjin, Feng Jun, dressed in black Chinese Collar, came to collect the second day of the admission documents.

In the small courtyard next to the Registry, Feng Jun accepted the  China Economic Weeklyin an interview on his holding to the aigo on the digital market: “I hope the Chinese national brand can exist, despite of some product losses, I am still clung to the digital market.”

Indeed, the aigo company is at a loss. In recent years, the digital camera market has increasingly been concentrated in large multinational companies, domestic camera manufacturers have been closed down, only Feng Jun adhere to the production. Feng Jun said: “We are at the obvious losses, loss of seven years.” Over time, Mr Feng admits that aigo have survived long.

Traditional digital brands are out of the market in China, according to Feng Jun’s words, today the maximum value of aigo is a contribution to the nation.

But one consumer told reporters: “five or six years ago, aigo was the leading national brand, in mobile storage, MP3, and some products for everyone to leave a deep impression. But now, we increasingly do not know what aigo is doing.”

Whatever aigo is doing, but it is a growing gap with international brands, what Feng Jun understood.

Feng Jun has his own reasons: “Sony has a pistol, you have to have a pistol; Sony has a rifle, you have to have a rifle; Sony has grenades, you have to have hand grenades, you are less like channels are likely to become compromised by the other party a path.” As far as the future is concerned, said Feng Jun, the tablet PC will become one of the priorities of the Patriots.

He believes that, the aigo is a comprehensive brand to have longer product lines so that shop and store surfaces could not be squashed by Sony, Canon, and aigo eroded away.

In the eyes of Feng Jun, manufacturers of electronic digital products must have a number of products, as focusing on single products as a guidance in times of crisis will inevitably lead to the bankruptcy of the enterprise. However, many people do not agree with Mr Feng. Communications industry expert Xiang Ligang said that, on the contrary, with large and comprehensive enterprise funds dispersed,  as each product involves research and development, and as such each product could not have its own core technologies and competitiveness, it must be difficult to survive in the end.

In 2003, the market share of the aigo mobile storage products consecutive years ranked first, the aigo MP3 had a good market performance, in 2007 aigo first launched the first MP5 multimedia player on the domestic market, in 2009 aigo launched the first cloud MP6 player.

However, in the last two or three years time, as smart phones and tablet PCs represented by Apple products quickly became mainstream, listening to music, storage and recording features went into those mobile devices. Wanting to blaze a new trail on the iPhone and iPad dominated market, could be difficult.

Today electronic photo frames, as well as mobile storage products and other superior products supporting the operations of aigo, such as cameras, mobile phones, e-books, and so on are facing losses.

Aigo is like the pawns at the river [in Chinese chess], and now has no escape route. In front of the media, Feng Jun has less love to talk about products and aigo’s core business, he loves talking about the Aigo Entrepreneurs Alliance, he said it is now the only advocacy highlights. Feng believes that the current situation is forcing Chinese companies to go out, this is the only hope for the Chinese enterprises. On one hand, by entering the international market they could share the cost of R & D and improve the profitability of the enterprise. On the other hand, foreign markets will not discriminate against Chinese brands, China’s digital products can be sold in foreign countries at higher than the domestic prices.

Feng believes that, as a private enterprise, individual enterprises do not have the courage and strength alone for overseas adventures, they must form a concerted effort to open up overseas markets. Relative to the traditional digital products market the growth rate is slowing, helping enterprises to go out in order to bring value seems to be a better sense.

In response, some entrepreneurs and industry experts are not as sure. Communications industry expert Xiang Ligang told China Economic Weekly, he is very much in agreement that companies must go overseas, but does not agree with the form that they must ally with each other to go out, because enterprises inevitably produce competitive market behavior and take the market by “unity” between enterprises is not going to work.

 Feng Jun’s chess theory

Chinese people play chess, the Japanese Chess as well, and Indians play chess, the rules of these three are completely different. The chess pawns arch can change, so the morale and team spirit is relatively easy to achieve, everyone can venture in this system. Chinese Chess encourage is not to encourage entrepreneurship. Once across the river, became a dead stroke, go down go to die, as cannon fodder.

 Feng Mahjong theory

The the mahjong rules may be the root of the Chinese nation can not be to Baotuan the most important one. Mahjong rules is to keep a close eye on the house, tight look to home, in order not to let the other win, these would rather destroy themselves going to destroy others. This rule so that the Chinese people can not unite, only against each other. …… Mahjong China punish those helpful point gun, who shot who is unlucky, and who help others unlucky, who when Lei Feng unlucky, lead to every Chinese dare not peddler, afraid to tell the truth, who revealed the secret unlucky, leading everyone in China to become individual.

Now I will suggest every reader to take a look at the home offerings of the aigo company:
欢迎光临爱国者官网·aigo爱国者 数码相机 数码摄像机 Mp3 Mp4 MP5 (aigo’s Chinese homepage). From this I would just recommend to take the product range tour as an illustration of Feng’s “as wide as only possible” idea for the home market: [in the footer part of the homepage]

Wonderful recommendation: [in the footer part of the homepage]
the smart pen  MP6  Moonlight  digital photo frame  digital camera [cat 69-1]  digital camera [cat 142-1]
mobile storage king  voice recorder  Aigopad  aigoU disk  somersault cloud phone  observation king

And this just a selection from an even large range of offerings since there are the following product categories are available as well:

Out of the major recommendations I will include here just the Aigopad i.e. Tablet PC category in order to illustrate this – said to be strategic for aigo – family of products, how deep and wide they are by themselves: there are not less than 29 tablet products !
(when some images are gone you could take a PDF-based look at Aigopad at the time writing)

ST-Ericsson: Fundamental repositioning for modem, APE and ModAps spaces

Rumour: Microsoft to expand ARM processor choices to Samsung and ST-Ericsson SOCs in next Windows update [Oct 5, 2012]

image

MSNerd, long time Microsoft leaker, has passed on a little tip about the next version of Windows on ARM.

Currently Windows on ARM runs on NVidia, Qualcomm and TI processors, which leaves OEMs like Samsung unable to use processors from their own supply chain.
According to MSNerd, in the next update to Windows Nokia and Samsung will be able to use processors from their favourite providers – in Nokia’s case ST-Ericsson’s Novathor processor, and in Samsung’s case its own Exynos processor and SOC.
Blue is said to be an interim update to Windows, much like a service pack, and may be the start of a regular, more phone-like pattern of yearly updates to Windows which add features, as we have come to expect from Windows Phone and the iOS.
So far we do not know much else about the update, but one can hope the update removes the reliance of the Modern UI on the Windows desktop for many settings.

See also:
Windows Next: Just call it ‘Blue’? [ZDNet, Aug 13, 2012]
ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [this blog, Nov 3-24, 2011]

We are talking about the following SoCs according to the latest, May 23, 2012 roadmap presentation:

image

According to the recent STMicroelectronics information included in the first section below:

  1. The low-cost version of the current L8540 ModApp will be in mass production next year at the Samsung 32/28nm foundry.
    My conclusion: With that ST-Ericcson could compete quite well with Qualcomm’s MSM8x30 “mid-tier market” SoCs in the Snapdragon S4 Plus tier. Depending on the production efficiency even the MSM8x27 “mass market” SoCs in the same tier may be targeted, at least later on.
  2. The 28nm FD-SOI based version of the L8540 (according to a French leak given in Section II the L8580) is slated for mass production by Globalfoundries in H2 2013.
    My conclusion: With that ST-Ericsson will compete quite well with what Qualcomm is going to offer later in the current MSM8x60 “premium market” space of S4 Plus.
More information on S4 Plus is in the Core post: Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012 [Sept 30, 2012]

Some explanation:
The current L8540 ModApp is a dual-core 1.85GHz ARM Cortex-A9 processor, with a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. It started sampling in Q3 2012 and debuted on Sept 18 at the PT EXPO COMM China 2012. The low-cost version will run the dual A9-s at 1.2 GHz, while the FD-SOI based version also dual A9s at 2+ Ghz (first information was 2.3 GHz while on the PT EXPO COMM even 2.5 GHz was mentioned as possible). The PowerVR SGX544 GPU will run at a slower than 500MHz in the former and at least 600MHz in the latter case. We also know that the FD-SOI based version has taped out in September and could be available for production smartphones in smaller quantities by the end of H1 2013.

ST-Ericsson’s near term strategy is therefore to compete with the same dual-core Cortex-A9 and SGX544 based SoCs across a broad scale achieved via broad range of manufacturing technologies, and do not engage in many-core battles pursueded by the low-cost Chinese SoC vendors like MediaTek, Spreadtrum, Allwinner, Rockchip and others.

Latest competitive information regarding the low-cost Chinese vendors:
Core post: Boosting the MediaTek MT6575 success story with the MT6577 announcement  – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
Core post: Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 16, 2012]
Core post: The low priced, Android based smartphones of China will change the global market [Sept 10-26, 2012]
– Take note: MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012]

Elaboration for the current topic in details is given in the following sections:

I. Reorganization began recently at semiconductor parent STMicroelectronics

II. Summary: ST-Ericsson’s Fundamental repositioning

III. Detailed information: ST-Ericsson’s Fundamental repositioning

Warning: the last section is quite long but worth to go through


I. Reorganization began recently at semiconductor parent STMicroelectronics

STMicroelectronics Announces New Appointments in the Executive Management Team [STMicroelectronics press release, Sept 13, 2012]

STMicroelectronics, (NYSE:STM), a global semiconductor leader serving customers across the spectrum of electronics applications, announced today that, effective immediately, Georges Penalver has been appointed Executive Vice President, Member of the Corporate Strategic Committee, Corporate Strategy Officer. Penalver was formerly Managing Director of the Communication Business Group of Sagem and, more recently, Member of the Executive Board of France Telecom/Orange Group in charge of the Group’s Strategic Initiatives and Partnerships. He brings a wide experience in defining corporate strategies, leading businesses and implementing comprehensive transformation processes.

Jean-Marc Chery, Executive Vice-President, will take the additional responsibility of General Manager, Digital Sector, while maintaining his current role of Executive Vice-President, Chief Technology and Manufacturing Officer.

As a consequence of Chery’s expanded responsibilities, Eric Aussedat, General Manager, Imaging and Bi-CMOS ASICs Group; Joel Hartmann,Corporate Vice President, Front-end Manufacturing & Process R&D, Digital Sector, and Philippe Magarshack, Corporate Vice President, Design Enablement & Services, are promoted to Executive Vice Presidents while maintaining their previous scope of activities; Stéphane Delivré, Corporate Vice President, Global Chief Information Officer, will now report to the President & CEO.

Philippe Lambinet, Executive Vice President, Corporate Strategy Officer and General Manager, Digital Sector is leaving the company today to pursue other interests.

ST also announced it will present its new strategic plan in December. The objectives of the plan are to continue to accelerate the company’s roadmap towards the already announced financial model, taking into account the changed market environment and some specific customer dynamics, and to continue to ensure the future success of the company in total, with the two pillars, the Analog and the Digital businesses, both becoming as quickly as possible sustainable segments of ST.

About STMicroelectronicsST is a global leader in the semiconductor market serving customers across the spectrum of sense and power technologies and multimedia convergence applications. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people’s life. By getting more from technology to get more from life, ST stands for life.augmented.

In 2011, the Company’s net revenues were $9.73 billion. Further information on ST can be found at www.st.com.

Business insider brought in to fix ST [ElectronicsWeekly.com, Sept 14, 2012]

A heavyweight business insider has been brought in to address the deteriorating situation at STMicroelectronics.
Georges Penalver formerly at Sagem and France Telecom and a general partner at US-based investment fund Cathaya Capital, has been appointed Chief Strategy Officer of ST.

ST has two big problems: one is its jv ST-Ericsson which has run up debt of $1.2bn since starting trading in 2009. It is losing $250m a quarter.

The other big problem is a collapse in sales at ST. From $9.73bn in sales last year, sales are expected to be $8.6bn this year – about the same level as they were when the current CEO [Carlo Bozotti] took over in 2005.
On the one hand ST has a solid business in MEMS, discretes, power semiconductors and analogue, on the other hand it has slipped behind in the process technologies on which success in digital microelectronics depend.
Penalver’s job will be to find some resolution to these issues and he is expected to report with a new strategic plan in December.

Samsung and STMicroelectronics Enter Strategic Relationship for Advanced Foundry Services at 32/28nm Technology [Samsung press release, Sept 28, 2012]

Samsung Electronics, Co., Ltd., a world leader in advanced semiconductor technology solutions, announced foundry production of STMicroelectronics’ leading products using 32/28nm High-K Metal Gate (HKMG) process technology. Samsung Electronics’ foundry business has been selected by STMicroelectronics to provide it with products at the 32/28nm process node. The relationship has already resulted in taping-out of a dozen ST advanced system-on-chip (SoC) devices for mobile, consumer and network applications.

“We have successfully started production of STMicroelectronics’ new-generation 32/28nm SoC products,” said Kwang-Hyun Kim, executive vice president of foundry business, Device Solutions, Samsung Electronics. “A foundry relationship with ST demonstrates our commitment to advanced process technology and our 32/28nm HKMG process-technology leadership. We have aggressively ramped 32/28nm capacity and will continue to deliver the most advanced process solutions to our customers,” he said

Samsung and STMicroelectronics have developed 32/28nm High-K Metal Gate (HKMG) technology through participation in the International Semiconductor Development Alliance (ISDA). Samsung’s foundry business has offered access to 32nm HKMG process technology for early market leaders and 28nm HKMG process technology for customers looking for traditional migration benefits.

“In addition to delivering waves of innovative new products, another key to ST’s success in each of our target markets is working with industry leaders,” said Jean-Marc Chery, executive vice president, chief-technology officer for STMicroelectronics. “Both ST and Samsung have worked together on advanced process-technology development through the ISDA and that experience has provided significant insight into our ability to work together to meet our objectives and thus provide unique service to our customers in demanding and fast-moving markets.”

See Samsung Foundry: 32/28nm Low-Power High-K Metal Gate Logic Process and Design Ecosystem [March 2011]

TSMC 28-nm market share may drop in 2013: Topology [The China Post, Oct 4, 2012]

Taiwan Semiconductor Manufacturing Co.’s (TSMC) share in the 28-nanometer contract chip-making sector may drop from 80 percent to 50 percent next year on fierce competition from Samsung, reported research firm Topology yesterday.
Samsung has been active in expanding its contract manufacturing business and has raised capital expenditure for two years in a row, Topology said.
The Korean firm has turned a large part of its memory chip business into contract manufacturing, resulting in a sharp increase in foundry capacity that is expected to catch up with TSMC, it said.
“Samsung’s migration into contract manufacturing has sent shockwaves throughout the industry,” said Chen Lan-lan, researcher with Topology. “Its move to raise capital expenditure and transform memory capacity into foundry capacity indicates its ambition in the contract manufacturing sector.”
This year, Samsung’s contract manufacturing capacity is about a third of TSMC’s. Our forecast indicates next year the figure will change to one-half,” she added.
According to her, it was also worth noting that Samsung’s 300-millimeter capacity has surpassed that of United Microelectronics and GlobalFoundries, the latter of which has also been active in expanding high-end production capacity. These factors will combine to bring fierce competition to TSMC, she said.
“Strong demand for 28-nm have enabled TSMC to report record sales several times this year. Yet next year, with expansion by Samsung and GlobalFoundries, the shortage in 28-nm capacity will improve, and this is expected to bring down TSMC’s share in the 28-nm market,” she said.

Full Interview: Jean-Marc Chery, CTO and CMO at ST [ElectronicsWeekly.com, Sept 10, 2012]

In the first week of September STMicroelectronics taped out the 28nm FD-SOI NovaThor integrated modem and applications processor designed by ST-Ericsson.
The chips are being made at Crolles. The Crolles 28nm FD-SOI line has capacity for 300-500 wafers per week. The process is in the course of being transferred to Globalfoundries’ Dresden fab where it will be ready for mass production in the second half of 2013, said Chery.
The decision to go with FD-SOI was taken in July 2011 after an earlier decision to use bulk [?HKMG?] “28nm bulk with HKMG looked good enough to address smartphones,” said  Chery, “over a year ago we taped out HKMG 28nm at Samsung.”
Having made the decision to adopt FD-SOI last July, it has taken a year to get the process to the point where it will be ready to start running 28nm FD-SOI ICs next week.
The 28nm FD-SOI process produces ICs with superior performance to Intel’s bulk 22nm finfet process, said Chery. Intel’s ’22nm’ process has a drawn gate length of 27nm.
“Finfet generation 1 on bulk does not perform as well as SOI performance at 28nm,” said Chery, “finfet generation 1 has good leakage without performance or performance with high leakage.”
“Finfet generation 1 on 22nm is a complex technology and doesn’t give the best trade-off between performance and leakage,” said Chery.
“Finfet generation 2 on 14nm will be the same performance as FD-SOI but much more complex and with less design legacy,” added Chery.
How will ST compete when the processes deliver the same performance? “Our competitive advantage will be in our design technology,” replied Chery, “they’re used to making PC chips for high performance, we are in the world of wireless devices where the priority is power consumption. They’re OK with small volume high value PC chips, not with the very high volumes of tablets and phones where volumes are very high and prices are low.”
ST reckons it has a big lead in FD-SOI particularly in the UTBB [Ultra Thin Body and BOX (buried oxide)] refinement of FD-SOI where the value added is the thickness of the silicon dioxide BOX which is 25nm.
Compared to bulk processes, the FD-SOI process has 10% fewer steps and three fewer masks reducing lead time by 10%. It is scalable to 14nm and has a processing cost equivalent to bulk.
“Planar 28nm UTBB SOI is an evolution of 28nm bulk,” said Chery, “it has the same design rules and the same BEOL process. The FD-SOI FEOL process has 80% in common with 28nm bulk.”
ST is keeping a foot in the bulk CMOS camp. “We’re prototyping 28nm bulk at Samsung,” said Chery, “we start mass-production on 32nm and 28nm next year.”
Bulk CMOS is introduced first at Samsung, then at Globalfoundries,” said Chery, “SOI is being introduced first at Globalfoundries where it will be ready for mass production on 28nm FD-SOI in H2 2013. And we can use Samsung for SOI if we need to.”
The Samsung and Globalfoundries fabs are synchronised under the IBM Common Platform Alliance so all the design rules are compatible and the same product fits both fabs.
The FD-SOI process will see ST through the 28nm and 20nm nodes without ST having to bother with finfets.
“At 28nm and 20nm we can offer a planar SOI solution which offers the best combination of performance and leakage,” said Chery
The FD-SOI vs finfet competitive battle will be joined in earnest at the 14nm node, reckons Chery.
“Intel’s 14nm finfet process will be fantastic,” said Chery, “so Samsung and TSMC are running fast to introduce a competitive 14nm finfet process.”
ST’s FD-SOI process will scale to 14nm but, after that, ST is looking for partners to develop the technology further.
“The challenge for us will be at 10nm,” said Chery, “because bulk will disappear at 10nm. We need to get others to join the club at Globalfoundries – it’s in our interest to prepare a club for 10nm.”
Chery reckons the FPGA people and the ARM camp could be possible members.
STMicroelectronics’ strategy of being a ‘competitive follower’ means that the advantage in process technology being gained by the ASML, Intel, Samsung, TSMC lithographic alliance will not affect ST.
We intend to be a competitive follower,” says Jean-Marc Chery, Chief Manufacturing and Technology Officer at ST, “we won’t have the first machines. We’ll have them when production is mature.We won’t fight to take machines at the same time as Intel, TSMC and Samsung but we’ll take them when they’re mature. That’s our strategy of being a competitive follower.”
ST gets its basic process technology from IBM’s Common Platform Alliance and, if IBM can’t get the latest production machines early, that will affect IBM’s ability to develop processes in a timely manner for distribution to its alliance partners.
So is IBM being out of the ASML litho party a problem for the Common Platform Alliance? “We have to decide that at the top executive level,” said Chery adding that he would be going to talk to IBM about it quite soon.
The absence of EUV machines doesn’t mean process development has to stop. “Intel have said they can cope with 14nm using double or triple patterning,” said Chery.
As for ST getting its hands on the latest equipment in a timely manner, Chery points out: “ASML capacity is booked 18-24 months in advance. You pay up-front and they will guarantee supply.”
Being left out of the ASML litho party is more of a problem for Globalfoundries, reckons Chery.
Part of Chery’s brief at Crolles, as Chief Manufacturing Officer, is to keep the fab there running wafers as cost effectively as anywhere else in the world.
The challenge Crolles has in manufacturing technology is to offer a competitive supply chain,” said Chery. ST benchmarks its manufacturing cost against foundry manufacturing cost.
So how does Crolle’s 300mm fab capable of running 14,000 wpm at the moment compete on cost with TSMC’s GigaFabs running 100,000 wpm?
We are competitive in terms of purchasing price,” replied Chery, pointing Crolles is built to make 5000 wafers per week. (it’s running 3,500 wpw at the moment). “At 5K wpw, below 40nm, the advantages of the dimension of scale is getting lower,” he said, “and full automation means we do not need the high volume to be competitive; with a high level of automation we can manage average volume with strong efficiency.”
Crolles currently produces 22% of ST’s annual sales – about $2 billion worth. “The number of good circuits per wafer is between 70% and 90% depending on complexity and ramp up. The challenge is always how to align the wafer cost to TSMC’s selling price.”
The manufacturing strategy varies with the industry cycle. In a down-cycle the strategy is to have 60% out output manufactured in-house and 40% out of house; in the up-cycle the proportions are reversed: 60% out at foundry and 40% in-house.
ST uses the Fast-Yield Learning Curve technology of PDF Solutions.which has brought days-per-mask-level down to 0.7. “With one customer’s apps processor on 40nm we have achieved 0.36 days per mask level,” said Chery.
ST will pursue two options at 14nm. “We don’t want to be a follower of Intel,” said Chery, “at 14nm we’ll have both options: 14nm finfet in bulk – from the Common Platform Alliance, and 14nm FD-SOI planar.”

ST-Ericsson boosts smartphones and tablets to 2.3 GHz! [silicon.fr, July 12, 2012] as translated by Google:

The L8580 is a component NovaThor ARM dual-core clocked at 2.3 GHz, dedicated to mobile terminals. A solution that relies on burning in FD-SOI 28nm STMicroelectronics.
We have seen previously, the 28 nm FD-SOI STMicroelectronics is a very effective means between 28 nm and 22 nm, but also an interesting alternative (and affordable) Intel 3D transistors.
ST-Ericsson is the first to adopt this technology in theNovaThor L8580 , L8540 successor (engraved in 28 nm “bulk”). This component has been designed in Grenoble and Crolles, prototyped and then melted Crolles. Of 100% “made in France”! It features two ARM Cortex-A9 clocked at 2.3 GHz , or 24% more than the L8540 (1.85 GHz maximum).
A champion of energy efficiency
But this is not all: 1.85 GHz, consumes 35% less energy than its predecessor. Better, a voltage of 0.6 V, it is clocked at 1 GHz , almost twice than competitive offerings (which must make the best use of 0.9 V to achieve such a frequency).
The L8580 is faster than most dual-core ARM chips, but also more energy in times of low system load (which constitute the bulk of the activity of a computer system).
ST-Ericsson believes that a classic smartphone, this component will provide an extra day of autonomy compared to L8540, which can result in a surplus of respectively 4 hours or 2:30 in high-speed web browsing or reading HD video.
The top mobile graphics
In addition to its particularly high operating frequency, the NovaThor L8580 is assisted by PowerVR SGX544 GPU clocked at the frequency of very valuable 600 MHz (500 MHz cons above, or 20%). It is among the very best in the mobile world in raw performance, as operating frequency.
Finally, the SoC integrates a DDR2 memory controller and modem LTE is for all smartphones and tablets.
On the actual availability of this offer, STMicroelectronics indicates that the scheme component will be fixed within a month, the chip start to be melted before the end of 2012 .

II. Summary: ST-Ericsson’s Fundamental repositioning

There was a series of fundamental announcements from ST-Ericsson on MWC 2012, then in March and a final one in April last week. The essence of all this is that the company’s modem business is set to grow further within ST-Ericsson while its application processor business will continue to grow within its ST-Microelectronics parent, and its integrated ModAps are repositioned for maximising the chances to achieve true market leadership in the next two years.

In terms of the conventional, Boston matrix based decisions such a strategic repositioning is to be achieved by the following actions (their general meanings are shown in the brackets):

Meanwhile it has also been reported that HTC is developing its own CPU for lower end smartphones with ST-Ericsson [Unwired, April 23, 2012]

HTC is following in the footsteps of Apple and Samsung, and is now working on its own dedicated applications processor. According to China Times, the Taiwanese smartphone maker has already signed memorandum of cooperation with ST-Ericsson to co-develop the chip.

Contrary to high performance Samsung and Apple [proprietary] CPUs which power their flagships, the new HTC processor will run the lower end smartphones. The devices with new chip will start shipping in volume sometime in 2013.

Note that ST-Ericsson is not the only proprietary SoC partner for HTC as indicated in the latest updates to Tech investment banking expertise to strengthen the unique value focus of growing the HTC brand and to achieve high growth again [this “Experiencing the Cloud” blog, April 18-25, 2012].


III. Detailed information: ST-Ericsson’s Fundamental repositioning

For the most recent information about that see: STMicroelectronics NV 2012 Investors & Analysts Day (NY), May 23, 2012 where a webcast is available as well. ST-Ericsson’s CEO Didier Lamouche had a downloadable plenary session presentation there on the following topics:

  • The new strategic direction
  • Addressing the right market
  • Product Roadmap
  • Customer traction continues

From that I will include here the following updated roadmap information:

image

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Ericsson’s JV ST-Ericsson announces new strategic direction [Ericsson press release, April 23, 2012] with slides inserted as appropriate from ST-Ericsson’s CEO (Didier Lamouche) presentation to analysts
(note: the ST-Ericsson press release is essentially same)

  • Focused R&D effort and partnership with STMicroelectronics in the development of future application processors
  • Restructuring program to lower break even point and accelerate time-to-market
  • Ericsson committed to the 50/50 joint venture and its new strategic direction

ST-Ericsson – the 50/50 joint venture owned by Ericsson (NASDAQ:ERIC) and STMicroelectronics (NYSE:STM) – announced today the guidelines of its new strategic direction. Within the company’s new strategic direction it has signed an agreement to transfer its stand-alone application processor R&D activities to STMicroelectronics, and to take additional measures to accelerate time-to-market and lower the breakeven point.

“ST-Ericsson’s strategic shift is a key step in ensuring that the company can reach sustainable profitability and cash generation. With the focus on ModAps for smartphones and tablets it will allow device manufacturers to rapidly bring best-of-breed devices to the market,” said Hans Vestberg, president and CEO of Ericsson and Chairman of ST-Ericsson Board of Directors.

The new strategic direction announced by ST-Ericsson today builds on four main pillars:

1.      Strategic Focus

The Company re-affirms its vision to be a leader in smartphone and tablet platforms and unveiled a new strategy based on repositioning the whole business model. The new strategic direction leverages on ST-Ericsson’s unique capability to deliver complete system solutions for smartphones and tablets; competitive integrated modem plus application processor solutions (ModAp) will be the key differentiating offering through a combined approach of development and alliances.

image

The key building blocks of the complete system solution – application processors, modems, connectivity as well as power, RF, analog and mixed signal – will be developed either directly or through partnerships and alliances to limit and optimize the R&D effort, while enabling highly compelling solutions for its customers to bring innovative devices to the market in a timely manner. The Company will continue to develop modem IP, a key competitive enabler, sell thin modems and possibly license modem IP to third parties.

2.      Partnership already signed: application processor

As a first step of this new strategy, ST-Ericsson has announced that it will partner with STMicroelectronics in the development of future application processors. The combination of the ST-Ericsson and STMicroelectronics teams will create a world-class organization, having the appropriate size, skills and strength to win in the growing multi-segment application processor market.

Under the terms of the agreement, ST-Ericsson, at closing date[1], will transfer its application processor R&D activity and employees to STMicroelectronics and will then integrate the application processor in ModAp platforms for smartphones and tablets under a license agreement from ST. In addition to this, the two companies have entered into a commercial agreement to jointly promote and offer stand-alone processors and thin modems, respectively, to a broader range of customers and applications.

The entire ST-Ericsson application processor R&D team will continue, under a transitional cost sharing model, the development of the current product generation, ensuring full continuity of ST-Ericsson’s product roadmap and full service to customers.

[1] completion of labor law related procedures and merger control approvals, if applicable, are the sole conditions precedent to closing of the agreement.

3.      Accelerate time-to-market

In addition to this strategy change, the company will focus on improving R&D execution and accelerating time-to-market, while reducing the overall operating expenses. The activities will be consolidated into a significantly smaller number of sites, which will be specialized by technology as “centers of excellence.” The larger ones will also integrate a wider portion of the smartphone platform value chain, with a view to optimizing time-to-market and delivery efficiency.

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This comprehensive site transformation is aimed at enhancing the effectiveness of operations and will significantly reduce the number of sites. Additionally the Company aims at reducing its SG&A expenses by about 25 percent versus 2011 by streamlining the general and administrative activities and substantially reducing positions within the top paid members of the management.

4.      Lower the breakeven point

As a result of all the above initiatives, the Company – subject to negotiations with work councils and employee representatives as required – foresees a global workforce reduction of 1,700 employees worldwide, including the employees that would be transferred to ST as part of the partnership announced today.

image

Annual savings of about $320 million are expected from the new and from the on-going restructuring plans, upon completion by the end of 2013. Total restructuring costs are estimated to be approximately $130 to 150 millionthrough completion. Specific impact on country or site level related to the plan will depend on local negotiations based on applicable legislation.

image

Conference call

An analyst conference call, hosted by Didier Lamouche, president and CEO of ST-Ericsson, will be held on April 23, 2012 at 18:00pm Central European Time (CET). Call-in numbers as well as supporting slides, will be available at www.stericsson.com/investors/investors.jsp.

About ST-Ericsson’s products

An application processor is a complex system-on-a-chip (SoC) for smartphones and tablets that supports applications and software running on mobile devices. In a similar way that a  traditional general purpose microprocessor in a computer performs all processing and control functions, an application processor powers complex mobile devices efficiently processing functions such as user interface, graphics processing, phone calls, audio and video recording and playback and web browsing.

ST-Ericsson is a 50/50 joint venture between STMicroelectronics and Ericsson, established in February, 2009. ST-Ericsson’s result is accounted for in accordance with the equity method.

About ST-Ericsson

ST-Ericsson is a world leader in developing and delivering a complete portfolio of innovative mobile platforms and cutting-edge wireless semiconductor solutions across the broad spectrum of mobile technologies. The company is a leading supplier to the top handset manufacturers and generated sales of $1.7 billion in 2011. ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics (NYSE:STM) and Ericsson (NASDAQ:ERIC) in February 2009, with headquarters in Geneva, Switzerland.

www.stericsson.com

www.twitter.com/STEricssonForum

Ericsson CEO Committed to ST-Ericsson Venture [Bloomberg YouTube channel, April 25, 2012]

Hans Vestberg, chief executive officer of Ericsson AB, discusses the company’s gross margin, ST-Ericsson joint venture and opportunities in mobile broadband. He speaks with Bloomberg Television’s Manus Cranny. (Source: Bloomberg)

STMicroelectronics Announces its Next Step in Multimedia Convergence [STMicroelectronics press release, April 23, 2012] with slides inserted as appropriate from ST-Ericsson’s CEO (Didier Lamouche) presentation to analysts

  • To offer a single application processing platform to serve all markets
  • Combining strengths with ST-Ericsson through a strategic partnership
  • ST’s consolidated results to benefit from ST-Ericsson’s new strategic direction and related savings

Geneva, April 23, 2012

STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, announced today the next step in its multimedia convergence strategy, which will focus on offering a single application processing platform to serve a broad range of multimedia devices like set-top-boxes, TVs, cars, smartphones and tablets.

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ST signed an agreement with ST-Ericsson on the development of future application processors. Under the terms of the agreement, ST will take on ST-Ericsson’s application processor development R&D activity and then license back its technology to ST-Ericsson for integration into their ModAps (competitive integrated modem plus application processor solutions) for smartphones and tablets. Additionally, the two companies entered into a commercial agreement to jointly promote and offer stand-alone application processors and thin modems to a broader range of customers working across the entire spectrum of electronics applications.

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The partnership contemplates the transfer to ST of highly skilled employees from ST-Ericsson, joining forces with the current ST R&D teams working on application processors. The agreement includes a transitional cost sharing model, followed by a royalty scheme from ST-Ericsson to ST. This transfer is subject to the completion of consultations with work councils and employee representatives, which ST currently estimates to be completed by July 1, 2012.

The partnership with ST-Ericsson is part of a wider new strategic direction announced today by our joint venture aiming to offer, through a combined approach of development and partnerships, competitive integrated ModAps, in addition to capturing a total of $320 million of annual savings from their new and on-going restructuring plans. The expected ST-Ericsson savings will benefit ST’s consolidated results, starting in Q3 2012, through the completion of the savings plans by the end of 2013.

“With this agreement, ST is one of very few companies to provide complete solutions based on a single application processing platform that delivers the features required by its customers and the whole ecosystem,” said Philippe Lambinet, ST’s Corporate Strategy Officer and Executive Vice President and General Manager of the Digital Sector. “By combining ST-Ericsson’s skills and deep knowledge of the smartphone and tablet business with ST’s strengths in IPs and consumer platforms, we now have capabilities that are second-to-none in mastering all of the key technologies necessary to serve the multi-screen society.”

“This is a further major step forward in our ambition for undisputed leadership in multimedia convergence, one of the two pillars of our vision together with Sense and Power,” said Carlo Bozotti, president and CEO of STMicroelectronics. “By partnering with ST-Ericsson in such a critical and R&D-intensive domain, we are able to leverage our investments over a wider range of applications and market opportunities, while capturing significant synergies benefiting both ST-Ericsson and ST. Overall, the agreement announced today well positions ST and ST-Ericsson for future success in application processors. In addition, ST, as a shareholder of ST-Ericsson, will benefit from the joint venture’s new strategic plan and expected cost savings.”

The closing of the deal is subject to completion of labor law related procedures and merger- control approvals, if applicable.

EE Times Analysis: ST-Ericsson rescue plan underwhelms [April 24, 2012]

The plan as laid out is for ST-Ericsson to be a developer of mobile device SoCs and firmware to create “platforms” based on a mix of home-grown and licensed-in IP blocks.

Lamouche called the strategy ModApp indicating that ST-Ericsson would put together modem-plus-application processor platforms. To that end ST-Ericsson will continue to develop modem IP, which it considers its crown jewels, but the ARM-based application processor cores and about 500 jobs are being passed to STMicroelectronics. These are part of the 1,700 jobs being cut out of ST-Ericsson. We don’t know the exact number but Carlo Ferro, chief operating officer, said the application processor group represented several hundred jobs but by no means the majority of the 1,700 jobs being axed.

… it seems inconceivable that STMicroelectronics shareholders could think it a good deal to carry ST-Ericsson for the next two years.

Perhaps what we will see is the movement of certain technology development operations out of ST-Ericsson to create licensing opportunities, thereby allowing the remaining ModApp company to be sold off. But to have any value it has to continue to get design wins, must continue to lay off engineers and must continue to drive down cost.

Q1 2012 Earnings Conference Call Remarks [STMicroelectronics, April 24, 2012]

… The savings specifically related to the partnership will be achieved in two steps: 1) a transitional cost sharing model for the current generation of application processor; and 2) synergies related to a common ecosystem, which for us is ARMbased. In addition, royalties will be paid by ST-Ericsson to ST to integrate the next generation application processor into their ModAp platforms.

Overall, this initiative is an important, first step in ST-Ericsson’s move towards leadership and improved financial returns.

We will see measurable progress in reducing the quarterly operating losses at STEricsson in the second half of this year leading to a significant reduction in losses as we exit the year.

Now let me give you additional details on the partnership announced with STEricsson for application processors which is part of our plans to advance our multimedia convergence strategy. It is very clear that delivering a similar experience across multiple screens is what service and content providers are looking for. So what might seem to be individual markets are actually very related markets as consumers expect their smart TV, car, smartphones and tablets to offer them the same experience.

ST is building a unique and competitive advantage by unifying its application processor platforms. As we outlined yesterday in our press release, we are adding the wireless application processor know-how within ST-Ericsson to the extensive multimedia capabilities ST has already developed within its Digital Sector for Set top Boxes and TV.

With respect to Wireless, total revenues, as expected, decreased significantly due to a drop in sales of new products at one of ST-Ericsson’s largest customers, in addition to the usual seasonal effect and to the continued decline of ST-Ericsson’s legacy products. In the first quarter, however, ST-Ericsson reached a milestone on the new product sales side as the NovaThorTM U8500 ModAp systems started to successfully ramp at Samsung and Sonywith smartphones from both now available on the market.

STMicroelectronics’ CEO Discusses Q1 2012 Results – Earnings Call Transcript – Q&A part [Seeking Alpha, April 24, 2012]

… the partnership with ST is based of course on a transfer of the application team from ST-Ericsson team to ST … also it’s based on the fact that we see now that the real opportunity to extract synergies from merging these two teams. So if the question is why not before, our consumer business was based on a proprietary microprocessor and today is based on the ARM platform. The ST-Ericsson application processor is also based on the ARM platform, as you know. So merging these two teams, we have the potential and we have the plan to extract significant synergies from the merging of the two activities.

… of course, we also hope and we are confident that the ST-Ericsson can expand the customer base. I am very happy to see this new Galaxy phone from Samsung. It’s a great phone. Initially it was for the emerging market. Now, I understand it’s for all the markets. I saw phone in Europe now also. And of course, we also plan to fill these fabs with the new wireless customers. …

… What ST transferred to the joint venture was a device that was called Mont-Blanc, that is now called U8500, and this device is exactly the same device that is now ramping in high volume production in one of the topline in Samsung. This was our contribution to the joint venture, and I think it was an important contribution. It is the fundamental part of the joint venture today. …

In terms of the synergies, that we will exploit there is some positive synergies, sales opportunities and some synergies related to avoiding to do twice the similar things by unifying the resources, the teams between ST-Ericsson and ST, inside ST. We will avoid duplications, we will avoid doing things twice and will be a lot more efficient and clearly we’ll be able to save cost, internal cost inside ST, R&D cost but also cost of third-parties because if we have to do only one software boarding of the given platform, it saves a lot of money rather than to do it twice. So that’s pretty obvious and of course we will extract cost synergies.

Now on the topline synergies, I want to say something which is the application processor market is estimated to be more than 2 billion units per year by 2015 and smartphones it’s already half of that bucket. So there is of course a great opportunity in smartphone base and to working together with ST-Ericsson of course will capture as much as we can in that particular half of the market.

But the other half is where ST is strong, it’s consumer, its automotive, it’s industrials, it’s medical, there is a lot of applications for application processors and with this combination, we do intent to explore also topline opportunities. So that’s also part of our strategy and that’s a very important reason why we are unifying our single platforms in all the market, not on wireless, not only set top boxes, but across all segments.

STMicroelectronics Reports 2012 First Quarter Financial Results [STMicroelectronics press release, April 23, 2012]

Q1 2012 – Product and Technology Highlights

ST-Ericsson

  • Products
    • Announced at Mobile World Congress, the new NovaThor™ L8540 is an LTE/HSPA+/TD-HSPA-enabled integrated smartphone platform with the powerful application processor and modem integrated on a single die, and is scheduled to sample to customers in the second half 2012.
    • Unveiled the CG2905, the industry’s first connectivity platform solution with simultaneous support for GPS and GLONASS technology, Bluetooth and FM Radio all integrated on a single 40nm device.
    • Introduced first fully integrated wireless charger for mobile phones with the PM2020.
  • Customers
    • Samsung is now a customer of the ST-Ericsson NovaThor™ platform. The new Samsung GALAXY S Advance Android-powered smartphone uses the ST-Ericsson NovaThor™ U8500system.
    • Xperia™ P, Xperia™ U, and Xperia™ sola are the first three smartphones by Sony Mobile Communications to use the NovaThor U8500 ModApsystem, combining application processing, modem and connectivity.
    • Thor™ M5780 HSPA+ modem powers the next-generation Panasonic Elugasmartphone.
    • Ontim WP8500 tablet to be the first commercially available Android-based tablet using the NovaThor U8500 system.
  • Partners/technology
    • Selected fully depleted silicon on insulator (FD-SOI) technology for use in future mobile platforms, leveraging ST technology based on Soitec SOI, which will enable enhanced performance from the ST-Ericsson NovaThor™ platform at much lower battery usage – as much as 35 percent lower power consumption at maximum performance.
    • Continued cooperation with metaio, reaching another milestone in supporting metaio’s new 3D object tracking technology.
    • Joined the W3C Core Mobile Web Platform Community Group kicked off by Facebook.
    • SRS Labs has made their TruMedia audio processing technology available on the ST-Ericsson Snowball development platform.

ST-Ericsson Complete LTE Platform & Technical Demos – MWC2012 [ARMflix, March 2, 2012]

Gerard Cronin from ST-Ericsson shows us their newly launched mobile devices – inlcuding Sony Xperia U & P, Samsung Galaxy S Advance – then discusses and demos the next generation complete NovaThor LTE platform.

ST-Ericsson Clear market strategy - smartphone volumes - tablet growth -- 31-Jan-2012

ST-Ericsson Clear market strategy -- 31-Jan-2012
Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

[20:56] But what is also clear which segments of those markets we intend to grab. This chart is illustrating actually the growth that we are projecting between 2012 and 2014 in terms of units for the smartphone market. … dividing into four segments from the entry to the premium. The largest segments are the high-end and mid market, and that is clearly where we want to focus, without exiting fully the entry market. But clearly our mainstream focus will be on the high and the mid. If we can tactically address the premium we will do but it will not be the basis of our mainstream strategy. If we can tactically address the entry we will do but it will not be the basis of our strategy. Our strategy will be focused on the mid and the high-end.

Why and how we will do that? We will do that via one initiative which is our unique capability, I will show that later on, to integrate the two critical silicon engines, software engines that are powering smartphone and tablet applications. The application processor and the modems. Our critical value add, our differentiating factor is our unique capability to integrate those functions into one chip. This is exactly what we want to do. [22:37]

ST-Ericsson Focused portfolio approach -- 31-Jan-2012
Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

[28:02] … that is what has been shown already before – the focus. The U8500 is clearly our battle horse for the coming months and weeks, and quarters. Shipping in volume, with some products, at key customers. The first product that we would like to announce is this one today: U8520 which is in fact an extension of U8500. It is a lower cost, optimized version. Basically we are reusing all the software and legacy of the U8500. …

What we would like to announce today which is brand new: the first ModAp from the joint venture [L8540]. The first piece of silicon and the first software package built out of those two platforms: the A9540 application processor and the M7400 LTE modem. … this is the first ModAp the JV is going to bring on the market before the end of the year [also using 28nm FD-SOI]. …

[From the press release (see much further below): The NovaThor L8540 integrates a dual-core 1.85GHz ARM Cortex-A9 processor, a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. Thanks to its ultra-low voltage operating mode the NovaThor L8540 extends battery life for typical smartphone usage by up to 30% compared to platforms in the market today. … scheduled to sample to customers in Q3 2012.]

This product will be also complemented by two different flavors:
– one, which is a low-cost version of this one to address the lower tier of the market, and to address lower price point phones; and
– another one, which is a boosted version in [using 28nm FD-SOI] terms of performance and power consumption.

So the strategy is really to simplify our roadmap. To develop not too many products, to develop extensively and efficiently one platform and to try to refine it, and to extend our range of products by different flavors to it. [30:20]

[33:21] As I said before:
– we will derive one version of this product, which we are not announcing today (we will announce it later on), which will be a low cost, streamed down version, simple technology to address the lower part of the market; and in parallel
– we will also try to boost the performance of this platform with a new technology feature called FD-SOI … in order to address a different segment of the market, which is the highest performance area of the market, or the lower power consumption part of the market. [34:00]

ST-Ericsson Differentiation through integration -- 31-Jan-2012
Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

[34:15] Our know-how is not only to be able to bring to the market high-performance application processor, not only to be able to bring to the market high-performance modems, but also—essentially—to bring them together. In another form of what we call ModAps, integrated solution of modem and application processor. Why we do that? To save cost. For example we have put here, on this chart what our integrated platform brings to the customer, to the product. In terms of power saving, in terms of size saving, compared to a dual chip solution.

It is bringing 10% power improvement, 15% size saving (which obviously in smartphone is something you want to do), 20% less components (so it means 20% less BOM). Of course that is exactly what our customers want, and by definition less workers.

Why do I insist on that? Because I believe there is only two companies in the industry today which are capable to bring these kind of technology on the market, and we are one of the two. [35:33]

Important note: With ModAp as one of the key differentiators the premium and somewhat even the high performance markets will be served with matching of the ST-Ericsson’s leading edge modem chips to the leading edge products of the application processor vendors as seen on the following slide of the briefing presentation.

Now see first the information related to the Thor M7400 modem:

“Our high-speed Thor™ modem revenue grew more than 20 percent sequentially as new HSPA+ phones continued to ramp in the market. Also in the quarter [i.e. in Q2 CY2011] we delivered first samples of our Thor M7400 LTE modem
From: ST-ERICSSON REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS [July 20, 2011]

ST-Ericsson Thor M7400 -- 31-Jan-2012
Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

[36:20] … you need the bricks that are extremely performing, extremely high-level. We are proud to have today probably the most brilliant product on the market. We need to bring it to the market now. This will be done this year, before the end of the year. We’ve got already an award at CES for this product.

This is our latest LTE M7400 modem. With revolutionary architecture, meaning that we’ve decided years ago to start from a blank piece of paper and to rewrite totally what it takes to do a modem capable to have a global coverage up to 8 bands. So we are going to be ready to go forward for the next 10 years with this type of technology. Those are the critical elements that are going to be the characteristics of this product.

Just to give you one information. And again, coming from a different industry you will understand why I am insisting on that.

This modem is less than 50 mm2, very small. 7 mm by 7 mm piece of silicon. It contains 10 million lines of code. Why do I mention the use of this number? I will compare this number to another number which for me was before this astonishing.

The largest supercomputer in Europe, #5 in the world, designed to manage in parallel 100 thousand processors, delivering the most powerful engine to the market in Europe 2 years ago, was powered by a middleware that comprised 1 million lines of code. This piece of silicion, 7 [mm] by 7 [mm] contains 10 millions.

Just to calibrate you. Just to make you understand why you need incredible R&D power, incredible innovation capabilities, but incredible sense of delivery also to bring this type of performance to the market. We will do that. Takes a bit of time, takes a lot of energy, sometimes it takes some delays unfortunately, but we will bring it to the market. We are committed to do so. [39:14]

THOR™ M7400 LTE AND HSPA+ [ST-Ericsson, excerpted on March 12, 2012]

Paves the way for global LTE devices
The Thor™ M7400 is a new generation of multimode mobile broadband modem. It supports the latest LTE, HSPA+ Dual Carrier and TD technologies. The small form factor and high power efficiency of the M7400 enable slim form factor smartphones, tablets and other mobile broadband enabled devices. The advanced multimode RF design offers new level of flexibility to support regional LTE FDD/TDD/HSPA bands in Asia, Europe and North America in combination with global HSPA/EDGE.
A breakthrough in modem architecture delivers an optimum combination of hardware acceleration, for lowest power consumption, and flexible execution in software allowing feature and performance enhancements in existing hardware.
Equipped with the latest communication interfaces it enables efficient integration between application processor and modem, including memory-less modem design when combining with an application processor.
HIGHLIGHTS
Truly global
    • LTE FDD/TDD, HSPA+, TD-SCDMA, EDGE
    • Radio supporting up to 8 LTE/WCDMA/GSM bands.
      A streamlined modem
    • Smallest two-chip thinmodem solution
    • Power efficient architecture
    • Highly integrated radio solution
      For all devices
    • Interfaces for data devices and smartphone application processors
    • Memory-less modem design possible when combined with an application processor
    • Complete and pre-tested reference design

FD-SOI: A process booster for http://blog.stericsson.com/blog/2012/04/st-ericsson-general/fd-soi-a-process-booster-for-st-ericssons-next-generation-novathor-part-1/ST-Ericsson’s next generation NovaThor, Part 1 [ST-Ericsson Technology Blog, April 17, 2012]

With the recent evolution in smartphone capabilities consumer expectations are rising fast. Ultra-fast multicore Gigahertz processors, stunning 3D graphics, full HD multimedia and high-speed broadband connectivity have become the norm for high-end devices. Consumers expect these features to be delivered in a device that is slim, light and can last for at least as long as their previous phones did. For our customers, the product designers, this translates into requirements for delivering high performance at low power in a cost effective manner. Fully Depleted Silicon On Insulator – or FD-SOI – is a technology that addresses exactly these requirements.

At Mobile World Congress, our CEO Didier Lamouche confirmed during his speech that our next generation NovaThor platform L8540 will be using 28nm FD-SOI technology.

FD-SOI is a technology that is available for design today and will allow existing designs in 28nm to benefit today already from significant improvements in performance and power. FD-SOI solves – with less process complexity – scaling, leakage and variability issues to further shrink CMOS technology beyond 28nm.

FD-SOI, like FinFET, is a technology that was initially planned for 20nm nodes and below to overcome traditional bulk CMOS scaling limitations such as high leakage and device variability. However, unlike FinFET, FD-SOI process remains a low-complexity planar process very similar to the traditional CMOS bulk. This allows for a faster process development and ramp-up and an easier design porting for existing designs. The strong collaboration between ST-Ericsson, STMicroelectronics, Leti and Soitec allows us to already benefit in 28nm from the added value of FD-SOI. The three key benefits realized are leading performance, competitive speed/leakage trade-offs, and optimized power efficiency. This post looks at the performance aspectsand a later post will look at the other two benefits.

Leading-edge performance across a wide voltage range

The graph below compares the maximum frequency achievable for a particular critical path of an ARM Cortex™-A9 CPU core implementation, versus the supply voltage Vdd, for a slow corner process (SS) and a worst case temperature.

Each curve represents a specific 28nm process offer.

  • 28HP-LVT is a mobile high performance bulk CMOSprocess. Targeting high CPU performance mobile applications , these processes are derived from fast process flavors with very thin gate oxide and therefore have a limited Vdd overdrive capability (~1.0V) for reliability reasons
  • 28LP-LVT is a low power bulk CMOSprocess. Traditionally used for low power mobile applications, LP processes are based on thicker transistor gate oxide supporting a higher voltage overdrive (up to 1.3V).
  • 28FDSOI-LVT is the 28nm FD-SOI process developed by STMicroelectronics. FD-SOI uses a similar gate structure as 28LP, it can also sustain a 1.3V overdrive.

In all process, only low voltage threshold (LVT) transistors are considered. These are the one giving the highest speed performance.

Performance comparison of 28nm technologies

Performance comparison of 28nm technologies

  1. First observation is that FD-SOI at nominal voltages (0.9V for HP, 1.0V for both LP and FD-SOI) gives similar peak performance to HP processes and more than 35% performance improvement compared to LP at same Vdd.
  2. Furthermore, higher Vdd tolerance allows for an extra performance boost in FD-SOI that is not possible with HP processes, resulting in better overall peak performance
  3. At low operating voltages such as Vdd=0.6V, the LP process is either not functional or gives low performance. FD-SOI is equivalent or better than the HP process – but with a much lower leakage and dynamic power consumptionas we will see in a later post.
  4. Thanks to lower process variability than any bulk CMOS process, FD-SOI allows even lower operating voltages (down to 0.5V) at frequencies that are useful for non-CPU intensive processes (200MHz-300MHz) e.g. Hardware accelerated audio or video playback.

So, over a large Vdd range (from 0.5V up to 1.3V), FD-SOI comprehensively outperforms existing bulk CMOS processes dedicated to mobile applications. This extra performance gain can be used either to increase peak performance or to operate at a lower Vdd for the same performance, saving dynamic power.

More technical information: Planar fully depleted silicon technology to design competitive SOC at 28nm and beyond [STMicroelectronics FD-SOI whitepaper, Feb 23, 2012]

ABSTRACT
This document considers the challenges to obtain competitive silicon technology for the upcoming generation of System-On-Chip ICs. It suggests planar fully depleted technology deserves serious interest. After outlining some implementation choices, a number of circuit-level benchmark results as well as some important design aspects are presented. It is found that this technology combines high performance, power efficiency and cost-effectiveness, which makes it a very attractive candidate to serve the needs of mobile and consumer multimedia SOCs starting at the 28nm node and scalable down to 14nm.

6. Perspectives

6.1. 28nm

With the 28nm planar FD technology, on top of preparing the work for 20nm where the kind of power/performance tradeoff enabled by planar FD will be key, we are already able to demonstrate very attractive results. We expect to sign-off designs breaking the 2GHz barrier under worst-case conditions, in a power-efficient and cost-efficient way. For lower
performance targets, there is also the opportunity to design ultra-low-power chips that can fulfill their functional specifications using a very low Vdd, for example in the 0.6-0.8V range.

The Process Design Kit (PDK) is available, targeting the technology to be open for risk production by mid-2012.

6.2. 20nm

We intend to scale our planar FD technology to 20nm, introducing a number of improvements to continue pushing the performance and retain a low power consumption. The objective is to bring up a solution that will improve on what mobile-optimized planar bulk CMOS will achieve, and will be extremely competitive vs. potential FinFET-based approaches
for SOC – while keeping a simple and cost-efficient approach. The design rules will be compatible with 20nm bulk CMOS. This technology will bridge the gap to 14nm and provide an interesting alternative to the cost and complexity of introducing Extreme-UV and FinFET structures.

Evaluation SPICE models are available, and full PDK is scheduled by end of 2012, with risk production for 13Q3.

6.3. 14nm

Based on the assessments we have performed, we are confident that the planar FD technology is shrinkable to 14nm. Silicon and buried oxide thickness will need to be reduced to within limits that wafer manufacturers and CMOS process technology can handle.

7. CONCLUSION
The findings exposed in this document indicate planar FD is a promising technology for modern mobile and consumer multimedia chips. It combines high performance and low power consumption, complemented by an excellent responsiveness to power management design techniques. The fabrication process is comparatively simple and is a low-risk evolution from conventional planar bulk CMOS – and there is little disruption at design level, too.

At 28nm, we find that planar FD more than matches the peak performance of “G”-type technology, at the cost and complexity of a low-power type technology, with better power efficiency across use cases than any of the conventional bulk CMOS flavor.

Looking further, for 20nm and 14nm, we believe planar FD will be extremely competitive with respect to alternative approaches in terms of performance and power, while being both simpler and more suited to low-power design techniques. In short, a better choice for the type of SOC we offer.

Interview With ST-Ericsson’s Chief Chip Architect: SOCs on 28nm FD-SOI – When, Why and How [ASN #19 – FD-SOI INDUSTRIALIZATION (ST, ST-ERICSSON, SOITEC, LETI, UC BERKELEY), April 6, 2012]

ST-Ericsson’s Chief Chip Architect Louis Tannyeres talks with ASN about the move to 28nm FD-SOI for smartphones and tablet SOCs.

FD-SOI is a technology that is available for design today and will allow existing designs in 28nm to benefit today already from significant improvements in performance and power. FD-SOI solves – with less process complexity – scaling, leakage and variability issues to further shrink CMOS technology beyond 28nm.

True market disruptions are only understood after the fact. We believe FD-SOI is such a disruption and a truely differentiated solution. There is a real opportunity for a FD-SOI 28nm solution and then 20nm as a key technology differentiator.  Our customers have reacted  favorably to hearing that we will be enabling FD-SOI technology in our next generation of products. And since we are enabling this technology in STMicroelectronics’ foundries, we have also minimized our risk with respect to market adoption trends.

28nm planar FD manufacturing technology has a lot of commonalities with traditional 28nm Low-Power CMOS technology and STMicroelectronics’ strategy has been to reuse as much as possible the 28nm low-power bulk CMOS process. The Back-End part of the process is a direct copy of the 28nm bulk technology. The Front-End part of the process also relies in majority on a direct re-use of equivalent process modules from the bulk technology. Only a few steps have been optimized, added or removed. Overall, the Back-End is 100% identical to the traditional 28nm bulk low-power CMOS process, and the Front-End of Line (FEOL) has 80% in common with that same process.

FD-SOI will be introduced into next generation products from ST-Ericsson. At this time, our first 28nm FD-SOI products are scheduled to tape out in Q3 2012 with production start anticipated in 2013.

See also:
Important News Comes Out of Recent FD-SOI Workshop [Advanced Substrate News, April 20, 2012]
The End Of CMOS [SperlingMediaGroup YouTube channel, Dec 10, 2011]

Steve Longoria, senior vice president of Soitec, talks with System-Level Design (www sldcommunity com) about why silicon on insulator (SOI) has suddenly become essential to semiconductor manufacturing and what it will mean for Moore’s Law.

Soitec: Wafer Roadmap for Fully Depleted Planar and 3D/FinFET [Steve Longoria, Senior VP of Worldwide Business Development at Soitec on the Advanced Substrate News, April 20, 2012], the related Soitec press releases are: Soitec outlines fully depleted product roadmap for advanced planar and three-dimensional transistors [April 16, 2012] and Soitec provides affordable paths to higher performance, lower-power processors for mobile and consumer devices [April 16, 2012]
Considerations for Bulk CMOS to FD-SOI Design Porting – Key Excerpts [Advanced Substrate News, Dec 5, 2011]
Archive of 32nm SOI [Advanced Substrate News] for the state-of-the-art in the “classic” (i.e. partially depleted) SOI
ST: FD-SOI for Competitive SOCs at 28nm and Beyond [Thomas Skotnicki, Advanced Devices Program Director at STMicroelectronics on Advanced Substrate News, Nov 18, 2011]

In a mobile world, high-performance must go hand-in-hand with low-operation Vdd and low stand-by leakage. That requires different technologies. As we approach the 20/22nm node and beyond, traditional planar-bulk technologies cannot meet these requirements. The choice comes down to either a planar fully-depleted (FD) SOI solution or a FinFET solution. At STMicroelectronics, we call our flavor of planar FD-SOI UTBB, for ultra-thin body & box. As such, it leverages SOI wafers with both ultra-thin top silicon and ultra-thin buried oxide (BOX). Where more practical, we use a hybrid SOI/bulk configuration, wherein certain devices are placed in the bulk silicon that has been exposed by etching back the insulating BOX layer.

ST has been working on FD-SOI for over 10 years. We have research programs or partnerships on 3 sites: Crolles, Leti, and IBM Albany NanoTech. We have collaborated with Soitec for wafer supply.

The key technology elements for UTBB have been demonstrated.

The move from R&D to an industrial process of 28nm FD-SOI technology is for us (and for our partners) an efficient and straightforward response to the world-wide competition. The extension of FD-SOI towards the 20nm and 14nm nodes is also in preparation with new boosters to further increase the performance growth rate.

UTBB FD-SOI promises to give STMicroelectronics a significant edge in both the near term and for years to come.

Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

[39:25] For the 8540 platform we have two ideas. One is to take down the cost, and one is to boost the performance. … to boost the performance in terms of power and speed because we need to get differentiated. The key differentiating factors of this joint venture to me are two: ST and Ericsson. Ericsson is the #1 company in the world when it comes to network technology and ST because it is one of the top 6 semiconductor companies in the world. We absolutely need to exploit that in order to beat the competition. None of our competitors have these abilities. All of our competitors, not most of them, but all of them are standard companies exploiting the same process, coming from the same place, coming from the same vendor. How can you differentiate when you are doing that? We absolutely need to differentiate this time. Which is the capability we have, to exploit the strength of our shareholder. This is one.

We will bring to the market, and we will bring the demonstration before the end of the year an FD-SOI flavor, 8540 FD-SOI version that will demonstrate the following capability.

ST-Ericsson Differentiation with FD-SOI Technology -- 31-Jan-2012

Why do we want to use FD-SOI?

… FD-SOI means Fully Depleted Silicon On Insulator technology. This is a silicon technology which is unique. Silicon on insulator means you use silicon substrates which are actually composed of six substrates (that you will not see here) with a thin layer of oxide and on top of it a thin layer of silicon. What it does, it provides perfect isolation. … Normally with the classical processes from foundries you start only with six layers of silicon. In this case we will start the silicon process with this sandwich. These six layers of silicon, the oxide and then a very thin layer of silicon on top of it on which you are going to build your active element, the transistor.  These technologies are running for a while. IBM is using it in the server since very long time for performance reason.

[i.e. partially depleted SOI only: e.g. AMD Bulldozer on 32nm SOI, Microsoft Xbox 360 by IBM etc. for the latest. IBM launched SOI in Fishkill back in 1998. IBM, of course, has its own successful SOI foundry business, and owns the high-end gaming market, fabbing SOI-based chips for the big three: in addition to Microsoft Xbox Sony PS3 and Nintendo Wii (and the upcoming Wii U) as well. AMD followed with 130nm SOI out of Dresden in 2001. Singapore – which was first Chartered – started turning out 90nm SOI chips for IBM back in 2004, and adopted AMD’s highly touted Automation Precision Manufacturing (APM) in 2005. GlobalFoundries has been turning out 32nm SOI chips since June ’11 and at GlobalFoundries’ “Fab 8″ in upstate New York, based on IBM’s latest, 32nm SOI chip technology since January’12.]

This is known. It has not been used yet in the mobile space for one reason, cost and complexity of the technology.

Why can’t we use it today?

Because of those two letters: FD. FD means fully depleted. It means we have been able with our partner ST, and their partners, to come to such a thin layer of active silicon on top of the thin layer of oxide that it provides us two things:

  1. Because of this layer is so thin you can much more easily isolate the transistor one from each other. The process is much simpler which removes the cost of SOI.
  2. Because this layer is so thin the transistor you create is naturally pinched, closed. When you put the metal gates on top of the silicon the transistor is closed. No current is flowing between the two. What that means is that you don’t need to impose an electrical signal on the gates to close the transistor. So it means you save power. In a sleep mode zero consumption at all.

This is one of the first time in my life that I see that all ingredients as put together result only in benefits and not in penalty. Cost-wise we have about the same cost as the normal process. Process-wise simpler. Performance-wise this is what you get [see the above slide]. At 0.6V twice the performance. 35% less power dissipation. [on the same node]

And finally: why we want to use that?

Because the world needs to go fully depleted. … The target solution is extremely complex in terms of cost. It is not fitting for the mobile space. It is not fitting for devices that you want to sell below 10 or 20 dollars. Absolutely not. This solution is fittingWe are the only one to have this one thanks to FD technology and as soon as we ramp up the volume and will have a proprietary foundry [ST-Ericsson has a 300mm foundry which is just down the road from the special wafer – called FD-2D – supplier Soitec in Grenoble] to fullfill the volume requirements we are going to demonstrate that. We already have silicon on test vehicle. We are going to demonstrate that before the end of the year, on the base of the 8540 product. …

What does it give to a telco?

4 hours more high-speed browsing, 2.5 hours more HD video playback, 2 hours more HD video recording, and of course less power dissipation, longer battery etc. … We are the only one to have this technology today. We are at least 2 years before anybody else. And we can compete with the companies I told you before which have not yet demonstrated that 3D fully depleted technology that they want to put up the market, [put already] for PC and server market, [but] fitting the mobility market [an obvious reference to Intel]. … [46:10]

image
Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

… stabilization means stop bleeding …

So from the application processor point of view the company is abandoning the premium/high segment of the market which had been the kind of flagship for the future before, as well as the entry segment which had also been figuring quite high on their priority list during the second half of 2011:

Will ST-Ericsson’s New Product Programme Do The Trick? [July 28, 2011]

Currently ST-Ericsson is moving its product line onto 45nm and is sampling three 45nm products – its 8500 platform for smartphones, its 4500 platform which is the lower-end version of the 8500, and its CG2900Bluetooth/GPS/FM combo modem.

“We shipped the 8500 in pre-production quantities in Q2 and it will be ramping up at a number of customers this year,” Gerard Cronin, STE’s head of marketing, told me yesterday, “we have engagements on the 8500 with five out of the top ten handset manufacturers.”

Before the end of this year, ST-Ericsson intends to sample its first 32nm device, the A9540 application processor based on Cortex A-9 which is the upgrade of the 8500 with 50% higher speed.

Early in 2012 it intends to sample its first 28nm device – the A9600 based on the Cortex A-15.

Asked from which foundry ST-Ericsson hopes to get 28nm from, Cronin said ST-Ericsson is part of the Globalfoundries alliance.

However, according to Mike Bryant, CTO of Future Horizons, talking at IFS 2011 earlier this month, GloFo’s 28nm process in Dresden is running with almost zero yield.

ST Ericsson plants center in Silicon Valley [Sept 13, 2011]

ST Ericsson announced it has opened a small technical office in Silicon Valley as it scrambles to get ahead of the curve in the hyper competitive market for smartphone and tablet chips. It demoed its current HSPA+ products running Android here and talked about plans for LTE chips and support for Windows Phone software in the coming year.

At the launch, ST Ericsson demoed its U8500 integrated applications processor and HSPA+ baseband running on a new board geared for software developers. The chip supported stereo 3-D graphics, 1080-progressive video playback, games with motion sensors and a browser supporting augmented reality.

The processor uses a dual-core ARM Cortex A9 with Mali 400 graphics. In demos it supported Symbian and the Gingerbread and Honeycomb versions of Android.

The company does not have demo-ready versions of its next-generation discrete LTE baseband [the M7400] and application processor [the A9540] announced in February and slated for production in mid-2012. The schedule is behind that of rival Qualcomm which is expected to supply the first LTE handsets. However, the ST Ericsson chip will support eight LTE spectrum bands on a single RF transceiver.

ST Ericsson has taped out a dual-core ARM Cortex A-15 set to ship in 2012 [the A9600]. It will outgun rivals including the Omap 5 from Texas Instruments because the STE chip uses the Imagination Rogue graphics core, said Gilles Delfassy, chief executive of ST Ericsson and former head of TI’s wireless business unit. Due to use of a new vector-processing architecture, the chip should also have smaller size, cost and power consumption than its rivals, he added.

In software, ST Ericsson is playing catch up with the shift by Nokia, a lead customer, from Symbian to Windows Phone. It does not expect to support Nokia’s first Windows Phone 7 handsets, but it has put a team in place to support Windows Phone 8 on its chips.

“We have a road map which is very aggressive, but the key question is will we deliver on it on time,” Delfassy said.

International Data Corp. analyst Mario Morales said smartphone makers want alternatives to integrated chips from Qualcomm, and are waiting on ST Ericsson to execute on its road map.

To that end, Delfassy said he has replaced some engineers in ST Ericsson and brought on two executives with strength in product execution. One is a senior vice president from the former Infineon wireless group who worked closely with Apple; another is a former Sony Ericsson executive who has supervised groups of more than a thousand engineers.

ST Ericsson has also simplified its product portfolio, pruning five modem technologies down to just one [the Thor M7400 modem]. It was the first company to deliver a 21 Mbit/second HSPA+ modem [the Thor M5780 modem], Delfassy said.

So far ST Ericsson is not planning any quad-core products despite the fact rivals Nvidia and Qualcomm have announced plans for such parts. “We aim to be leaders in apps processors, but there is a big debate whether quad core is a case of diminishing returns,” Delfassy said.

More information on this past strategy is available in my post:
ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [Nov 3, 2011]

In fact what remains out of that is the following:

ST-Ericsson NovaThor U9500 (Nova A9500)
45nm
2 x ARM Cortex A9 @ 1.2GHz
ARM Mali-400 MP1
1 x 32-bit LPDDR2
Now
(Nova A9500 in production since Q3 2011)
ST-Ericsson NovaThor U8500
45nm
2 x ARM Cortex A9 @ 1.0GHz
ARM Mali-400 MP1
1 x 32-bit LPDDR2
Now (pre-production quantities in Q2  2011)

while the real changes were happening in the planned SoCs for the higher end of the market, and ST-Microelectronics is to take now the decision about the timing:

ST-Ericsson NovaThor LP9600 (Nova A9600)
28nm
2 x ARM Cortex-A15 @ 2.5GHz
IMG PowerVR Series 6 (Rogue)
Dual Memory
(Nova A9600:
2H
2012 [???])
ST-Ericsson NovaThor L9540 (Nova A9540)
32nm
2 x ARM Cortex A9 @ 1.85GHz
IMG PowerVR Series 5
2 x 32-bit LPDDR2
(Nova A9540:
1H 2012
[???])

ST-Ericson L9540 1.85Ghz ARM Cortex-A9 [Charbax YouTube channel, March 1, 2012]

ST-Ericsson demonstrates their new L9540 1.85Ghz ARM Cortex-A9 Dual-core processor with the SGX544 GPU. They show that it can be cranked at up to 2.2Ghz and it can also automatically be down-clocked to 400Mhz when not much CPU performance is needed when for example tasks like video-playback are offloaded to another part of the System on Chip.
Important note: With the last two application processors still on the company’s roadmap the product availabilities are unknown now, especially that of the flagship A9600 which should be repositioned (at least in time) in lieu of the announced change of moving away from the premium segment of the smartphone market as per the below announcement.

What the company announced on MWC 2012 instead is a new part, the Novathor L8540 AP+Modem integrated SoC on a single die with the following specification:

NOVATHOR™ L8540 [ST-Ericsson, excerpted on March 12, 2012]

The NovaThor™ L8540 builds on the NovaThor L9540 to combine a state of the art application processor with an LTE/HSPA+/TD-SCDMA multimode modem in a single die. The platform incorporates a dual-core CPU with a powerful graphics engine, an LTE multimode modem and a full suite of connectivity in a high-performance, low-power and size and cost-optimized solution. With a small footprint, very low bill of materials and support for up to eight bands in a flexible radio solution the NovaThor L8540 further enables widespread global adoption of LTE multimode smartphones.
FEATURES
  • Full HD 1080p camcorder, multiple codecs supported (H264 HP, VC-1, MPEG-4)
  • 3D HD video capture and display
  • High-resolution, touchscreen display support up to WUXGA
  • Simultaneous dual display support up to dual qHD
  • High-performance 3D graphics
  • Dual camera support up to 20 Mpixel and 5 Mpixel
  • Wi-Fi, Bluetooth, GNSS (GPS+GLONASS), FM and NFC enabled platform
  • Built-in USB 2.0, HDMI out
  • Support for major operating systems
  • Optional support for mobile TV standards
TELECOM
  • LTE FDD/TDD, HSPA+, TD-SCDMA, EDGE
  • Radio supporting up to 8 LTE/WCDMA/GSM bands.
  • Power efficient architecture
  • Highly integrated radio solution
TECHNOLOGY
  • Highly efficient, low-power ARM® dual Cortex™- A9 processor clocked at up to 1.85Ghz
  • Dual multimedia DSP for low-power, flexible media processing
  • High-bandwidth Dual LP-DDR2 interface
  • Imagination Technologies’ POWERVR™ SGX544 GPU
  • Unique audio architecture with a wide range of audio codecs supported
  • Advanced power saving architecture enabling class-leading audio and video playback time
BLOCK DIAGRAM

image

Such an announcement when nothing has been announced regarding the product availability of the NovaThor L9540 two-chip SoC solution (announced a year ago) while already a single die solution based on that, the NovaThor L8540 has been announced, is quite remarkable.

Let’s take first a look at the announcement text for some clues explaining that:

ST-ERICSSON ANNOUNCES NEW HIGHLY INTEGRATED LTE NOVATHOR PLATFORM [ST-Ericsson press release, Feb 28, 2012]

NovaThor L8540 integrates Thor LTE technology with powerful dual-core application processor to deliver extraordinary multimedia performance
Barcelona, February 28, 2012 – ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today the latest addition to its integrated smartphone and tablet platform portfolio. The NovaThor™ L8540 is an LTE/HSPA+/TD-HSPA-enabled integrated smartphone platform with the powerful application processor and modem integrated on a single die.
“By adding the new NovaThor L8540 platform to our portfolio of highly integrated smartphone and tablet solutions, the L8540 takes integration of LTE platforms to the next level,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “By integrating the powerful dual-core application processor with our industry-leading LTE multimode modem we bring further size, bill of materials and power consumption savings to our customers. Consumers of next generation smartphones powered by the NovaThor L8540 will benefit from compact, power efficient devices that deliver an amazing multimedia experience.”
The NovaThor L8540 integrates a dual-core 1.85GHz ARM Cortex-A9 processor, a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. Thanks to its ultra-low voltage operating mode the NovaThor L8540 extends battery life for typical smartphone usage by up to 30% compared to platforms in the market today.
The NovaThor L8540 will provide extraordinary multimedia performance in an integrated solution, supporting 1080p video encoding and playback at up to 60 frames per second, 1080p 3D camcorder functionality, support for displays up to WUXGA (1920×1200) at 60 frames per second and support for cameras up to 20 megapixels.
The complete platform includes pre-integrated connectivity with support for Bluetooth, GNSS (GPS+ GLONASS), FM, WLAN, WiFi Direct and NFC. With the recently released ST-Ericsson connectivity solutions, CG2905 and CW1250, the platform comes optimized for wireless radio co-existence and low power consumption.
With support for up to eight LTE/HSPA/TD-SCDMA/GSM bands in a flexible and compact radio solution, the NovaThor L8540 addresses the need for a cost effective solution for widespread global adoption of LTE multimode smartphones.
The NovaThor L9540 is being demonstrated by ST-Ericsson at Mobile World Congress in Barcelona. The NovaThor L8540 is scheduled to sample to customers in Q3 2012.
Note to Editors
The NovaThor family combines advanced application processing, a high speed mobile broadband modem and a full connectivity suite in a complete platform. The NovaThor L8540 builds on the NovaThor L9540 platform, which combines the Nova™ A9540 application processor and the Thor™ M7400 LTE multimode modem, and which has been sampling to lead customers since Q4 2011. The Nova A9540 is ST-Ericsson’s second generation application processor following the Nova A9500 which is in production since Q3 2011.
With an extremely high level of software and hardware compatibilitybetween the generations, our customers will be able to quickly bring NovaThor L9540 and L8540-based devices to market.

That is by the new focused portfolio approach ST-Ericsson so far has declared a fairly strong direction of aiming at the mainstream market of 2013-2014 by providing the most cost-effective, fully integrated and single die solution on the market. Moreover, due to “extremely high level of software and hardware compatibilitybetween … NovaThor L9540 and L8540” the leading smartphone vendors with a long-term view of the market could already launch their respective strategic products in 2012.

So, what to expect in a month or so, and from which vendors?

ST-Ericsson readies revamp, soon a takeover target (Reuters, March 14, 2012)

ST-Ericsson is preparing to unveil a major operations revamp within two weeks, placing the troubled mobile chip venture on track for a takeover by a peer or competitor that would create a formidable rival to Qualcomm Inc.

ST-Ericsson, a 50-50 joint venture of Sweden’s Ericsson and France’s STMicroelectronics, is seen as a “strategic asset” for potential buyers. Those could include Advanced Micro Devices Inc, Nvidia Corp, Intel Corp and Texas Instruments Inc, three sources familiar with the situation told Reuters.

“It is the only answer to Qualcomm,” one of the sources said. “On the patent side, they are the one company that you go, ‘That makes sense.'”

Potential suitors will likely drag out their courtship over a year or two, waiting for ST-Ericsson to first show signs of a turnaround under new Chief Executive Didier Lamouche, a restructuring expert hired late last year.

Lamouche is due to unveil by the end of March a restructuring planthat is set to include site closures around the world and major layoffs to lower costs. The new strategy could also include seeking a partner for application processors.

ST-Ericsson NovaThor chipsets offer one of the few integrated alternatives to Qualcomm’s market-leading Snapdragon.

“The holy grail is to sell an integrated modem with an application processor into mainstream smartphones,” said analyst John Jackson from research firm CCS Insight.

The current structure of ST-Ericsson would pose several challenges for a potential buyer, the sources said. For example, the business is tightly linked to STMicro’s products, particularly for its upcoming “FD-SOI” technology, which analysts expect to be a game-changer at the market’s top end.

The technology, which brings significant power savings, has been seen as too expensive for phones, but last month ST-Ericsson promised to deliver FD-SOI chipsets — using STMicro technology in partnership with Soitec SA — for manufacturing clients to try out in smartphones this year.

And Ericsson holds most of the venture’s telecom patents and would be a tough deal negotiator, one of the sources said.

When Ericsson exited from a similar 50-50 cellphone venture, Sony Ericsson, the deal gave Sony Corp access to Ericsson patents; but only a few patents were sold to Sony as part of the deal. Also, loss-making Sony Ericsson was valued at roughly $3 billion in the deal. It had 2011 sales of $5.2 billion.

ST-Ericsson has lost a total of $2 billion in its three years of operation as revenues from key clients Nokia and Sony Ericsson shrank over 70 percent during the same period.

… Revenues in 2011 dropped to just $1.65 billion from pro forma level of $3.6 billion in 2008. …

One of the online marketing flagships of the leading global business media conglomerate UBM plc, EE Times responded to the Reuters report by a quite different view which – due to the specific business community nature of UBM segments, particularly that of the Online Marketing Servicesmight reflect a better understanding of what is going on behind the scene(note that EE Times received the 2010 Folio Eddie Award for Best website in B2B Energy/Utilities/Engineering):

Update: Why ST should sell ST-Ericsson to China [by Peter Clark on EE Times, March 15, 2012]

Europe’s largest chip company STMicroelectronics NV should persuade Ericsson AB that they sell off their mobile chip joint venture ST-Ericsson, but probably to some aspiring Chinese company. That is likely to produce the quickest and most profitable – or least loss-making – exit for the two parent companies from what has become a failed project.

A spokesperson for ST-Ericsson said the company has no comment on the Reuters report but added that STMicroelectronics and Ericsson remain committed to the joint venture and that it is a fundamental part of ST’s digital convergence strategy. It is interesting to note that ST-Ericsson is almost exactly three years old and that it may be Ericsson that wants to disengage from the joint venture and had expected ST to buy out its 50 percent.

I don’t think ST-Ericsson or ST have that much more time. In a note in the most recent financial results ST-Ericsson said “Our shareholders will continue to support funding our transitional financial needs.” This of course begs the question of “transition to what?” and “how long will that transition take?” The fact is that ST-Ericsson is a three-year old joint venture that has acted like a boat-anchor on the progress of STMicroelectronics.

It is true that ST-Ericsson wrapped up a lot of the previous problems of ST, specifically an overdependence on faltering Nokia as a customer, but pushing the problem into a joint-venture along with other European wireless chip business units belonging to NXP and Ericsson, was clearly not the solution.

ST compared with Infineon

Compare ST’s plight with that of Infineon, which got out of communications through the spin-off of its wired chips into Lantiq Deutschland GmbH and the sale of its wireless business unit to Intel. In the later part of the last decade Infineon’s CEO Peter Bauer decided to focus on some of the less glamorous but higher margin parts of the chip industry: power, automotive, industrial and security. How smart does that look now?

NXP has a similarly focused strategy with CEO Rick Clemmer taking the company out of a number of consumer markets and now pursuing similar markets to Infineon with high-performance mixed-signal ICs. NXP of course got out of mobile wireless by selling its business to create the joint venture.

While it is possible that a western company might want to acquire ST-Ericsson and access to patents I think greater interest might come from further east. I don’t think Texas Instruments wants to get back into the world of razor-thin margins in smartphones and the while the likes of AMD or Intel may have the appetite but are they going to sit on the sidelines too long waiting for the cuts have their effect.

Nvidia Corp. defnitely want to compete in this area but it has its own line of ARM-based Tegra application processors and is pursuing a modem strategy based on its purchase of Icera Inc. (Bristol England) for nearly $400 million in May 2011. Surely any deal for ST-Ericsson would undermine the value of what Nvidia has already paid.

Apple compared with China

The other question to ask is who has the means to make something of ST-Ericsson. I think that some companies from greater China do and perhaps Apple, which has been going through a process of re-integration to give itself the ability to develop and own chips during the roll out of its mobile device strategy.

Apple does not need all the baggage that would come with ST-Ericsson, or the ability to address multiple customers. Which is why a sale to a company such as HiSiliconTechnologies Co. Ltd. (Shenzhen, China) backed by Huawei Technologies Co. Ltd. (Shenzhen, China) might extract the highest value in the shortest time for ST and Ericsson.

Other Chinese companies that might have an interest in ST-Ericsson could include Rockchip, Xincomm, Leadcore Technology, Nufront and Spreadtrum. Of these HiSilicon with its links with Huawei and Leadcore, aligned with Datang, would appear more likely. In Taiwan MediatekInc. (Hsinchu, Taiwan) is also a likely candidate.

However, the geopolitical nature of any such sale of ST-Ericsson should not be underestimated. It would be a loss of face for Europe and for the west and behind the scenes moves may be made to try and keep control of the technology and jobs in the west. But what can Europe do? It is a continent of many bankrupt nations and few successful ones.The 27-nation European Union could try to lean on the likes of Apple and Intel to have them step in and save ST-Ericsson. Apple and Intel want to be good European citizens because of the size of the consumer market the European Union represents.

Of course, such is the power of Apple in the mobile device market these days that one design win with Apple could make many of ST-Ericsson’s problems go away – at least until they are designed out again.

Regarding the other parent’s position, i.e. that of the STMicroelectronics we have the following which is quite contradicting to both of Reuter’s and EE Times’ positions:

STMicroelectronics’ Management Presents at UBS European Technology Conference (Presentation Transcript) [Seeking Alpha, March 13, 2012]

STMicroelectronics NV (STM) UBS European Technology Conference Call March 8, 2012 3:45 AM ET

Philippe Lambinet
[Corporate Strategy Officer, Executive Vice President and General Manager of STMicroelectronics’ Digital Sector since January 2012; from February 2012 also responsible for Investor Relations and External Communications. Before that General Manager of the Home Entertainment & Displays Group for 5 years]

The other side of the company, in the area of Multimedia Convergence, clearly the focus is going to be on turning around the ST-Ericsson business and of course it is very important for us to maintain our leadership in the area of digital consumer applications.

… [elaboration of the ST-Ericsson’s performance over the last three years in financial terms] … So you see a $1.7 billion improvement over three years, so those three years actually included two crises, so not so bad performance considering how difficult 2009 was in our industry and how difficult the second half of 2011 was. So we are not unhappy of this situation and this is despite the cash consumption of the joint venture, ST-Ericsson joint venture which has been consuming quite a lot of cash as you all know.

During 2012 I think the top three priorities are fixing ST-Ericsson, fixing ST-Ericsson and fixing ST-Ericsson. This is really top on our agenda and this will be the plan [for STMicroelectronics itself !]. The plan will be published by ST-Ericsson as you will know imminently. ST-E’s CEO, Didier Lamouche in Barcelona committed to deliver a plan to get back to sustainable profitability around the end of March, beginning of April. So it’s coming in few days now.

STMicroelectronics’ Management Presents at UBS European Technology Conference (Question-and-Answer Session Transcript) [Seeking Alpha, March 13, 2012]

Unidentified Analyst

Thanks a lot. You mentioned the restructuring of your operations into one digital unit this year and you also mentioned how less famous Set Top Box business, you are seeing new entrants like Qualcomm and you also said your top priority is ST-Ericsson, ST-Ericsson, ST-Ericsson. Can you help us understand the possible synergies between ST-Ericsson and your digital business? Thanks,

Philippe Lambinet

Okay. I will do it conceptuality. This is in no way to be understood as an announcement or anything like that. But conceptually the world is moving to, and this is a message, I remember passing in every year in Las Vegas consumer electronic show. I do a speech about the trends in consumer electronics and already three years ago, I was talking about the evolution of the set top box moving to more and more open systems, internet open systems. So moving from proprietary operating system, like the CDI or NDS or open TV or like (inaudible), you know, proprietary operating systems, in to more open operating systems, such as Android and this is a fundamental trend.

Now as this happens, in set-top box, as this happens in TV, some TV manufacturers in China, 100% of their connected TVs are developed based on Android today. It’s not 10%. It’s 100%. Some of the major TV makers in China are basing all their connected TV strategy on Android. So, we’re talking about pretty heavy change here and as these things happen and you know, the story of Android and smartphone. Isn’t that pretty obvious that there are things that we should share more and things we could do together more. I think it’s very obvious.

So first, we do it in ST because you know, we see set-top box TV, car navigation and so we’re moving to very similar platforms, very, very similar. And I think, the obvious concept is that at some point, to be defined, there would be synergies exploited between what we’re doing in ST what we’re doing in ST-Ericsson. They are already by the way quite logical, which is not seeing because the products are different but you know, it’s pretty obvious, that’s a trend, which we will continue over the next years and that makes a lot of sense also for our customers and that makes a lot of sense for the ecosystem and because you know people — we have seen for example the set-top box business and the TV business of some of our customers being merge into one. That has happened to Samsung, now it’s under one organization, which used to be under two or three or four organization, now it’s the same boss has the TV and set-top boxes businesses in Samsung. And we see it across the market.

So as our customers are doing it, you know we have no choice, but to do it as well so that’s what these all new organization meansand by the way, we also see some of our more traditional ASIC business for example which we’re doing for communication infrastructure, at the end of the day ASIC used to be, just give a few cells to customers and they do the design themselves; now the kind of cell you have to provide is a full as part of the system here, with the dual 8 or 9 with the 3D graphics with the video processing and that’s the base for various it design.

So the world of ASIC is also changing; it is also aligning towards this kind of application process and platform, so that’s also why our ASIC business has been included inside the digital sectorbecause that’s side of the business also.

Now when I mention Qualcomm entering the TV business, I didn’t mention them entering the set-top business, so I just want to back on your point. The set-top box business has certain characteristics in terms of fragmentation, in terms of security which are very particular and not everybody can enter that market and you know that’s one area of difficulty for the Taiwanese, but also for some of our American competitors like Marvell or Qualcomm who would love to enter set-top box. Broadcom and us have some particular security technologies which are extremely tough to master and which are very important for content protection and are essential.

Now we believe by the way, security technologies will become important in many other businesses which content protection is very important. So actually that’s why I went very fast in some of my slides, but clearly data protection, security is an area for ST of traditional strength and we intend to leverage that strength in many other businesses. It’s very clear that the hackers, terrorists and industrial spies are driving a need for higher security levels in every system that’s true for a TV and set-top box, but that’s also true for a smartphone, for a router and for any devices. So it’s very important for us to use that competitive advantage in many marketsand again here we are in advance compared to many of our competitors.

From that I will conclude that neither Ericsson (as per their spokesman response to EE Times) nor ST (as per their EVP and CSO views presented above) will sell its investment in ST-Ericsson. For me the much more logical likelihood is that large industrial investors will join the joint venture thus providing the needed additional capital.

Anyway when the new CEO will deliver the new restructuring plan by the end of March we will probably know everything about the new investors from the semiconductor sector who will back that plan. The crucial question now is the customer support, i.e. which smartphone vendors in what way could back the restructuring plan by their NovaThor platform commitments. Here are certain clues:

NOKIA SELECTS ST-ERICSSON AS SUPPLIER FOR FUTURE WINDOWS PHONE DEVICES [ST-Ericsson press release, Nov 2, 2011]

NovaThor™ platform to enable Nokia to extend Windows Phone devices to new price points and geographies

Geneva, Switzerland, November 2, 2011 – Nokia has selected ST-Ericsson as a supplier for future devices it plans to introduce based on the Windows Phone mobile platform.

“We are pleased to have been selected by Nokia as a key partner for Windows smartphones, in line with our goal to be present in all segments and major operating systems,” said Gilles Delfassy, president and CEO of ST-Ericsson. “Our NovaThor platforms continue to gain traction as they enable customers to bring great smartphones to the market.”

which goes back to a year earlier agreement as well:
ST-ERICSSON AND NOKIA JOIN FORCES TO DRIVE TD-LTE IN CHINA [Nov 10, 2010]

ST-Ericsson, a world leader in wireless platforms and semiconductors, and Nokia, the world’s leading provider of mobile devices and solutions are developing pioneering TD-LTE demonstration devices for China Mobile.

At the Shanghai Expo, Nokia and ST-Ericsson demonstrated video streaming and other multimedia services on a TD-LTE Nokia Booklet containing ST-Ericsson’s M700 TD-LTE modem. ST-Ericsson’s LTE modems, which can download data at speeds of up to 100 Mbps, enable mobile subscribers to enjoy high-definition video streaming, video conferencing, online gaming, rapid file transfers and other demanding multimedia services.

China Mobile is trialing TD-LTE. Globally the technology is referred to as LTE TDD, which has a wide interest from operators around the world.

“Although LTE is still in its infancy, this sophisticated technology has the potential to bring a raft of compelling high-speed multimedia services to hundreds of millions of consumers all over the world,” said Heikki Koivu, Vice President, TD-SCDMA Business Team, Nokia. “Our co-operation with ST-Ericsson will enable us to demonstrate LTE capable devices and experiences as TD-LTE is developing towards commercial maturity”

“After driving development of both LTE and TD-based mobile technology for several years we are now ready to supply market-leading TD-LTE solutions,” said Pascal Langlois, Senior Vice President, Chief Sales and Marketing Officer of ST-Ericsson. “Our co-operation with Nokia, the world’s number one mobile phone supplier, will strengthen our ability to support mobile operators deploying LTE.”

Notes to Editors
Nokia and ST-Ericsson announced a partnership in late 2009 in the TD-SCDMA market
, which has since resulted in the launch of several devices in China.

From all that Nokia is clearly one of those absolutely committed vendors to the NovaThor platform! (And please note as well that the new CEO starting the Nokia restructuring was already at the helm during that announcement!)

Stephen Elop: Nokia Lumia coming to China on March 28th [engadget, March 12, 2012]

China recently greeted its first Windows Phone (on pre-order, anyway), but if Stephen Elop has his way, Nokia will be hot on HTC’s heels. The company’s CEO has revealed that Nokia will unleash its Lumia handsets upon the People’s Republic on March 28th. While Elop offered no clues to suggest which models will be available, recent regulatory approvals hint that the Lumia 800 and 710 are both top candidates — though personally, we’d be shocked if the Lumia 610 didn’t rear its head sooner rather than later. Both China Telecom and China Unicom are said to be partners with Nokia, which is undoubtedly eager to offer something other than Symbianto its Chinese fan base.

Engadget Chinese (translated), Tech in Asia

source21st Century Business (translated)

China Mobile to Launch TD-SCDMA Windows Phone [Marbridge Daily, March 9, 2012]

Pan Zhiyong, general manager of China Mobile’s (NYSE: CHL; 0941.HK) Guangzhou branch, disclosed in a recent interview that China Mobile will soon release a TD-SCDMA Windows Phone. As to the question of whether the phone will be a Nokia Lumia series or an HTC brand Windows phone, Pan would not provide further comment.

China market: Nokia to launch Windows Phone 7.5 smartphones [DigiTimes, March 16, 2012]

Nokia will launch Windows Phone 7.5 (Tango) Lumia series smartphones in the China market on March 28 through cooperation with China Unicom, China Telecom and China Mobile. WCDMA, CDMA and TD-SCDMA versions will all be available matching the specifications of each carrier’s network, according to industry sources.

Windows Phone “Tango” officially launches in China on March 21 [liveside.net, March 14, 2012]

Microsoft China has recently sent out invitations to media outlets for their Windows Phone 7.5 launch event. This will mark the official entrance of Microsoft’s Windows Phone operating system into the mainland Chinese market. The event is set to be held in Beijing on March 21st, check out the invitation below:

While the launch event is set to be in a week’s time, HTC had went ahead to become the first OEM to launch the HTC TITAN(called HTC Triumph in China) in the Chinese market. The device was released yesterday, March 14th, and is said to come pre-loaded with Windows Phone “Tango”.

Following the launch event, Nokia’s CEO and President Stephen Elop is also set to hold an official launch event on March 28. Elop had announced that Nokia will be launching their Lumia range of devices for the mainland Chinese market during the event. Nokia is expected to launch 3 Lumia devices during the event, however the exact devices are still currently unknown. Rumors have been floating around that Nokia will be launching the Lumia 610S, Lumia 719C, and the Lumia 800C with China Telecom, and the devices are expected to be able to run on the carrier’s CDMA2000 network. As at Q4 2011, Nokia owns 16.1% of the Chinese mobile phone market, placing them second just behind Samsung.

Microsoft opened app submissions to Chinese developers back in October 2011, and has recently put up the mainland Chinese version of the Windows Phone marketplace website. However the marketplace itself has not yet opened to Chinese customers on their Windows Phone devices. It is expected that the marketplace will open soon after the launch.

Other vendors with ST-Ericsson NovaThor platform:

ST-Ericsson U8500, now in a range of Smartphones on the market [Charbax blog, March 6, 2012]

ST-Ericsson demonstrates the range of some of the devices announced that use the ST-Ericsson NovaThor U8500 that includes ST-Ericsson HSPA+ connectivity. They also announced the U8520 and the U9540 L8540 LTE platforms. [The U8520 is a lower power, higher frequency and lower BOM cost version of the U8500. As such it is the life extender for the U8500. The frequency and the node on which it will be produced (instead of the 45nm of U8500) are not yet announced. U8520 is sampling now and will be in production in H2 2012.]

http://www.stericsson.com/press/STER-027ChinesePressBackgrounder_English_2011.pdf
[2010. okt. 25. or 2011. febr. 7.]

… By combining ST-Ericsson Nova™ A9500 dual core application processor with the ST-Ericsson Thor™ M6718 TD-HSPA thin modem, ST-Ericsson customers in China can develop an advanced smartphone compatible with China Mobile’s 3G network, enabling consumers to enjoy immersive 3D graphics, fast web browsing, high-definition multimedia as well as other innovative and advanced applications with exceptional performance and battery life. …

POWERFUL NEW ST-ERICSSON PLATFORM MAKES DEBUT IN HTC SENSATION Z710T [ST-Ericsson press release, Sept 26, 2011]

China Mobile’s latest TD smartphone based on state-of-the-art NovaThor™ platform

China Mobile and HTC have launched the first smartphone to be based on ST-Ericsson’s powerful new NovaThor platform. The Sensation Z710t offers consumers immersive 3D graphics, fast web browsing, high-definition multimedia and the ability to run several advanced Androidapplications simultaneously with exceptional performance and battery life.

Underneath the hood of the HTC Sensation Z710t are ST-Ericsson’s Nova™ A9500 dual-core application processor, running at 1GHz, and ST-Ericsson’s Thor™ M6718modem, which can connect to China Mobile’s extensive TD-SCDMA network, enabling consumers to get online at broadband speeds across much of China. The HTC Sensation Z710t also sports an eight megapixel camera and a 4.3 inch display.

“ST-Ericsson’s new NovaThor platform has enabled us to develop a world-class Android smartphone for China Mobile’s TD network,” said Matthew Costello, Chief Operating Officer of HTC. “Consumers are going to be captivated by the fast and responsive multimedia experience delivered by the HTC Sensation Z710t.”

“The launch of this exceptional HTC smartphone highlights both the capabilities of our NovaThor platform family and our wholehearted support for China Mobile’s drive to bring world-leading smartphones onto its TD network,” said Pascal Langlois, senior vice president, chief sales and marketing officer of ST-Ericsson. “Consumers and Android application developers alike will relish the raw power and 3D graphical capabilities of the HTC Sensation Z710t.”

Notes to editors
ST-Ericsson
has been developing platforms for the Chinese 3G technology TD-SCDMA since 2003.

ST-Ericsson NovaThor smartphone platforms combine dual-core application processors with high-speed modems.

ST-Ericsson Current Thor and NovaThor adaptations -- 31-Jan-2012
Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)

ST-ERICSSON THOR M5780 HSPA+ MODEM POWERS NEW PANASONIC SMARTPHONE [ST-Ericsson press release, Feb 28, 2012]

ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today that Panasonic selected the power-efficient Thor™ M5780 thin modem for their newest ultra slim smartphone.

The ST-Ericsson Thor M5780 is a very compact smartphone-optimized modem configuration which inherits the proven HSPA+ modem technology from its predecessors. The small modem size helped Panasonic deliver an ultra slim smartphone equipped with a 4.3-inch screen.

“The Thor M5780 represents a further improvement of 21Mbps thin modems for smartphones in terms of size, thermal performance and cost structure which is why we believe Panasonic selected our modem to power their newest smartphone,” said Staffan Iveberg, senior vice president, thin modem solutions division for ST-Ericsson. “The success of innovation has led to a 35% size reduction of M5780 compared to our first generation HSPA+ modem. The modem is capable of delivering 21Mbps downstream and 5.76Mbps upstream simultaneously and needs no separate flash memory. With all of these features, Panasonic had everything they needed to make a great high speed broadband-enabled smartphone.”

ST-Ericsson announces that Panasonic smartphone will be first to use Thor M5780 HSPA+ modem [by Magnus Karlberg on ST-Ericsson blog, Feb 29, 2012]

ST-Ericsson was a pioneer with its Thor™ modems on the HSPA+ 21 market. I’m very pleased to see that the market has taken off quickly and that many networks support this high speed mobile broadband.

Of course we haven’t stopped our development on our HSPA+ portfolio since the early days, the success of innovation has led to even smaller and more power efficient modems. Today, I can share the exciting news that we power a new Panasonic smartphone device for this market with our latest HSPA+ 21Mbps modemthe M5780.

The Thor M5780 represents a further improvement of 21Mbps thin modems for smartphones in terms of size, thermal performance and cost structure which is why we believe Panasonic selected our modem to power their newest smartphone. The Thor M5780 is actually 35% smaller compared to our first generation HSPA+ modem.

I really like the design of the new Panasonic device, it’s an ultraslim smartphone with 4’3 screen powered with excellent mobile broadband capabilities!

Related to the current HSPA+ only single die U8500 NovaThor platform:

“Our high-speed Thor™ modem revenue grew more than 20 percent sequentially as new HSPA+ phones continued to ramp in the market. Also in the quarter [i.e. in Q2 CY2011] we … conducted field trials on our NovaThor™ U8500 platform with several customers. We are very pleased with our increasing progress on the NovaThor U8500, although initial volumes will be somewhat lower due to reduced demand at certain customers.
From: ST-ERICSSON REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS [July 20, 2011]

NOVATHOR U8500 [ST-Ericsson, excerpted on March 12, 2012]

The best smartphone platform
The NovaThor™ U8500 is the first integrated smartphone platform to offer the latest SMP (Symmetric Multi-Processing) dual core technology in a high-performance, low-power and cost-optimized solution for multiple operating systems. The U8500 is the first mobile platform with full High-Definition 1080p progressive-scan camcorder capabilities. With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the U8500 enables a full web-browsing experience for next-generation smartphones.
FEATURES
  • Full HD 1080p camcorder, multiple codecs supported (H264 HP, VC-1, MPEG-4)
  • High-resolution, touchscreen display support up to WXGA
  • Simultaneous dual display support up to dual XGA
  • High performance 3D graphics
  • Dual camera support with Integrated ISP 20 Mpixel and 5 Mpixel
  • Wi-Fi, Bluetooth, GPS and FM enabled platform
  • Built-in USB 2.0, HDMI out
  • Support for multiple operating systems
  • Optional support for mobile TV standards

TECHNOLOGY
  • Highly efficient, low-power ARM dual Cortex™- A9 processor
  • Dual multimedia DSP for low-power, flexible media processing
  • High-bandwidth LP-DDR2 interface
  • ARM® Mali™ 400 GPU and NEON®CPU extensions
  • State-of-the-art HSPA (High-Speed Packet Access) Release 7 [HSPA+] modem
  • Unique audio architecture with a wide range of audio codecs supported
  • Advanced power saving architecture enabling class-leading audio and video playback times

U8500 BLOCK DIAGRAM

NovaThor U8500 block diagram - ST-Ericsson

ST-ERICSSON NOVATHOR U8500 POWERS NEW SAMSUNG GALAXY S ADVANCE [ST-Ericsson press release, Feb 28, 2012]

New Samsung Android-powered smartphone is first from company to use ST-Ericsson NovaThor platform

Today at Mobile World Congress, ST-Ericsson, a world leader in wireless platforms and semiconductors, announced that Samsung is now a customer of the ST-Ericsson NovaThor™ platform. The new Samsung GALAXY S Advance Android-powered smartphone, announced last month, selected the ST-Ericsson NovaThor™ U8500.

“The U8500 platform’s high level of integration enables handset manufacturers to produce small, slim yet powerful smartphones – like the Samsung GALAXY S Advance,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “Samsung is known for their powerful smartphones, strong design aesthetics, and solid user experiences and we could not be more pleased that they selected ST-Ericsson as a partner.”

The NovaThor U8500 smartphone platform offers dual core technology in a low-power but high-performance solution and integrates a state of the art HSPA+ modem and application processor featuring dual-core ARM® Cortex™-A9. Using the U8500, the Samsung GALAXY S Advance smartphone features 1GHz processor speed, HSPA 14.4 connectivity, a 5-megapixel camera and a 4.0-inch Super AMOLED display.

The Samsung GALAXY S Advance is expected to be available in March in parts of Europe, Asia, China and Latin America.

Samsung offers style and power with GALAXY S Advance [Samsung Mobile press release, Jan 30, 2012]

Latest addition to Android-powered GALAXY portfolio delivers sleek curved design with Dual Core performance
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the Samsung GALAXY S Advance. Designed for those who define themselves by the phone they carry, the GALAXY S Advance strikes a balance of style, power and performance. It will be available in Russia starting from February, and then be gradually rolled out in CIS, Europe, Africa, Middle East, Southeast and Southwest Asia, Latin America and China.
“The GALAXY S Advance adds to the successful track record of the GALAXY smartphone range with a phone that combines power and style with all the versatility of Samsung’s Hub services,” said JK Shin, President of IT & Mobile Communications Division at Samsung Electronics.
Dual Core performance, curved design and Super AMOLED display
Powered by a dual core 1.0 GHz processor and HSPA 14.4 Mbps connectivity, the GALAXY S Advance has been built with power and connectivity in mind, delivering great versatility and a highly responsive user interface for easy multitasking. Application start-ups are faster with virtually no lag time, and the user experience is boosted with smoother screen transitions, faster image processing, and enhanced Web download and browsing performance.
The GALAXY S Advance’s curved glass design enhances handling of the phone and fits the user’s facial form easily and naturally. Its 4.0” Super AMOLED display provides the stunning visuals users have come to expect of Samsung GALAXY smartphones, offering unparalleled color reproduction and ensuring that photos and videos captured with the device’s 5MP camera can be enjoyed with vivid clarity.
The Samsung user experience
Running on Android Gingerbread and featuring Samsung’s TouchWiz user interface, the GALAXY S Advance enables users to stay connected through the Samsung Hubs and ChatON services. Music Hub offers a full music store experience with access to over 11 million tracks and the ability to fully personalize users’ own music catalogues. Readers Hub offers access to over 2.3 million e-books, 3,500 magazine and 200 newspaper titles; while the hugely popular Game Hub offers access to thousands of catalogued games supplemented by gamer news feeds and news.
Samsung’s cross platform communication service, ChatON connects all phone users into a single community using phone numbers instead of usernames and passwords, provides aneasy instant messaging, group chatting and sharing of content in multiple formats—images, video, voice, contacts, calendar—to make messaging simpler and more intuitive than ever.
The GALAXY S Advance also features Find My Mobile, a unique lost-phone management system that ensures secure phone data encryption in case of phone loss, and that enables users to trace their lost phone directly via the Web or even delete the device’s data remotely.
For multimedia content and more detailed information, please visit www.samsungmobilepress.com
Samsung Galaxy S Advance Product Specifications:
Network
HSPA 14.4 Mbps 850 / 900 / 1900 / 2100
EDGE / GPRS 850 / 900 / 1800 / 1900
Processor
1 GHz Dual-Core Processor
Display
4.0” WVGA (480×800) Super AMOLED display
OS
Android 2.3 (Gingerbread)
Camera
Main (Rear) : 5 Megapixel Auto Focus Camera with LED Flash
Sub (Front) : 1.3 Megapixel Camera
Video
Codec : MPEG4, H.263, H.264, WMV, DivX, VC-1
Recording / Playback : 720@30 fps
Audio
Codec : MP3, AAC, AAC+, eAAC+, WMA, AC3
Music Player with SoundAlive
3.5 mm Ear Jack, Stereo FM Radio with RDS
Value-added

 

Features
– Samsung TouchWiz / Samsung L!ve Panel UX
– Samsung Apps
– Samsung Kies 2.0 / Samsung Kies air / AllShare
ChatON (Downloadable via Samsung Apps)
Readers Hub (Downloadable via Samsung Apps)
Music Hub
Game Hub
*Service availability differs by region
GoogleTMMobile Services
– Android Market™, Gmail™, YouTube™, Google Maps™,
Syncing with Google Calendar™
– Polaris Office
– Find My Mobile
– A-GPS
Connectivity
Bluetooth® technology v 3.0 High Speed
USB 2.0
Wi-Fi 802.11 a / b / g / n
Sensor
Proximity, Accelerometer, Geomagnetic, Light, Gyroscope
Memory
8 / 16 GB User memory + 768 MB (RAM)
MicroSD (up to 32 GB)
Size
123.2 x 63 x 9.69 mm, 120 g
Battery
Standard battery, Li-ion 1.500 mAh

TWO NEW XPERIA SMARTPHONES FROM SONY MOBILE COMMUNICATIONS POWERED BY ST-ERICSSON NOVATHOR PLATFORM [ST-Ericsson press release, Feb 26, 2012]

Xperia P and Xperia U join growing list of smartphones that have NovaThor U8500 inside

ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today that two new phones from Sony Mobile Communications will be leveraging the ST-Ericsson NovaThor™ U8500 platform. The Xperia™ P and Xperia™ U are the first two smartphones by Sony Mobile Communications to use the NovaThor complete mobile platform solution, combining application processing, modem and connectivity.

“We have added Sony Mobile Communications to the growing list of smartphone manufacturers that have selected our NovaThor U8500 platformto power their newest smartphones,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the NovaThor U8500 enables a fast and smooth mobile web-browsing experience together with high definition multimedia creation and consumption on powerful next-generation smartphones like Xperia P and Xperia U from Sony.”

Key features for Xperia P

  • 4” Reality Display with WhiteMagic technology powered by Mobile BRAVIA Engine for an ultra-bright and power efficient viewing experience.
  • 1 GHzdual-core processor for super fast performance with 16GB flash storage.
  • 8MP camera with unique fast capture and HD recording.
  • NFC enabled with easy HDMI and DLNA connectivity to share content.
  • Launches on Android platform 2.3 (Gingerbread), upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.

Key features for Xperia U

  • 3.5” Reality Display powered by Mobile BRAVIA Engine.
  • 1 GHzdual-core processor for super fast performance.
  • 5MP camera with unique fast capture and HD recording.
  • Crisp and loud listening with xLoud™ and 3D surround sound audio technology.
  • Launches on Android platform 2.3 (Gingerbread), upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.

Xperia P and Xperia U will launch during the second quarter.

Notes to Editors

The NovaThor family combines advanced application processing, a high speed mobile broadband modem and a full connectivity suite in a complete platform. The NovaThor U8500 integrates a dual-core 1GHz Cortex A9 processor, an ARM Mali-400 GPU and a HSPA+ modem in a single die.

Another Sony smartphone powered by the NovaThor U8500 [ST Ericsson technology blog, March 15, 2012]

The new Xperia™ sola, announced by Sony Mobile Communications this week, is the latest addition to its portfolio of Android powered Xperia smartphones – and the latest smartphone to be powered by the ST-Ericsson NovaThor™ U8500 platform.

With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the NovaThor U8500 enables a fast and smooth mobile web-browsing experience together with high definition multimedia creation and consumption on powerful next-generation smartphones.

The Xperia sola also features a new amazing technology called floating touch, giving people the ability to control the smartphone without even touching it. Check out the video below to check out the phone and for a brief demonstration of floating touch technology.

Sony Xperia sola is the latest Xperia smartphone, featuring the brand new amazing technology called floating touch. Floating touch gives you the ability to control the smartphone with out even touching it. Get a full browser experience where you can hover above links in your Xperia sola with floating touch, and check out the magic live wall paper reacting to floating touch.

The new Xperia sola joins growing list of smartphones that have the NovaThor U8500 inside. And just last month at Mobile World Congress, we announced that the Xperia P and Xperia U also use the NovaThor U8500platform.

The Xperia sola will be available to consumers globally in black, white and red in the second quarter.

Zenithink ST-Ericsson U8500 based 3G 1024×600 Tablet [Charbax YouTube channel, March 14, 2012]

Zenithink shows their new ST-Ericsson U8500 Dual-core ARM Cortex-A9 based tablet designed by Ontim with a built-in 3G HSPA+ modem, bluetooth, WiFi, and a decent 1024×600 screen resolution. The price is $150 for an order of at least 1000 units. They also show a $65 AmLogic based Android set-top-box with a built-in DVB-T tuner.

ST-ERICSSON NOVATHOR U8500 POWERS NEW TABLET FROM ONTIM [ST-Ericsson press release, Feb 27, 2012]

ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today at Mobile World Congress that Ontim has selected the NovaThor U8500 platform for its newest tablet. This tablet will be the first to be commercially available based on the NovaThor U8500 platform.

“Ontim has selected the NovaThor U8500to power their newest Android-based tablet,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “ST-Ericsson’s U8500 platform integrates a state of the art HSPA+ modem and application processor featuring dual-core ARM® Cortex™ A9. As a result, the U8500 can easily power the Ontim tablet five-megapixel built-in camera and high-definition digital camcorder as well as enable a full web-browsing experience.”

“The new Ontim WP8500 tablet is the first seven-inch handheld tablet delivering an outstanding user experience and performance thanks to the NovaThor U8500,” said Bob Huo, CEO of Ontim. “We were able to bring this tablet to market quickly by working closely with ST-Ericsson engineering and the maturity of the solution.”

In addition to the U8500, the Ontim WP8500 tablet also leverages the ST-Ericsson CG2900 and CW1100 connectivity solutions.

The seven-inch Ontim WP8500 will launch with Android 4.0 (Ice Cream Sandwich). The Ontim WP8500 tablet is expected to be available in March.

http://www.advancedsubstratenews.com/2012/03/important-news-comes-out-of-recent-fd-soi-workshop/

http://semimd.com/blog/2012/03/12/st-ericsson-adopts-fd-soi-for-mobile-products/

MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 internationally (via LightTake)

This is the most competitive offering from the wave of Boosting the MediaTek MT6575 success story with the MT6577 announcement  – UPDATED with MT6588/83 coming early 2013 [June 27, July 27, Sept 11, 2012] and now is the key manifestation of a much broader and very significant trend of The low priced, Android based smartphones of China will change the global market [Sept 10-17, 2012]. The details are therefore worth to examine:

(Pre-order) JiaYu-G3 4.5″ MTK6577 Dual-core 1GHz Dual SIM Android4.0 1GB+4GB IPS(1280*720) Screen 3G WIFI Smartphone – Black [LightTake, Sept 9, 2012]

[availability for shipment on eBay from Sept 12, LightTake press release on availability]
by Cell PhonesAndroid OS phone
(1 customer Discussion)
Our Price: $183.32

image

JiaYu-G3 Basic Information:

Model JY-G3
Network Frequency 2G:GSM850/900/1800/1900MHZ
3G:WCDMA850/900/1900/2100MHz
SIM Card Dual Sim Cards
Style Bar Phone
Color Black

JiaYu-G3 Hot Spots:

OS Android 4.0.3
CPU MediaTek MTK 6577 1GHz
Cortex-A9 Dual-core
RAM 1GB
ROM 4GB
Card Extend Support TF Card 64GB MAX (Not included)
Screen 4.5inch Capacitive Touch Screen,
IPS Resolution:1280*720
G-Sensor Support
More Information Flashlight,Maps,Latitude,Gallery,
Navigation,Play Store,Gmail,
Wireless Keyboard

JiaYu-G3 Features:

GPS Built in GPS
Wireless Transmission WiFi/ Bluetooth 2.0
Bluetooth Yes
Photo Format JEPG
Camera Dual Cameras, Front:2.0 MP,
Rear:8.0 MP, with flashlights

JiaYu-G3 General:

Media Player MP3 & MP4 player
(support MP4/3GP format)
Sound Recorder
FM Radio
Earphone Interface 3.5 mm standard audio output jack
Tools Calendar,Calculator,Alarm,World Clock

Package:

Product Size 135*65*10.8mm
Weight(w/box) 500.0g
Battery Lithium Batteries:2750mAh
Standard Accessories 1*Batteries,1*Charger adapter(US plug, if you need other contry’s standard plug, please tell us.),
1*USB cable,1*Enlish manual

JiaYu G3 [gfscorner YouTube channel, Sept 5, 2012]

Jiayu G3 720P Video Playing Review [July 30, 2012]

More details about Jiayu G3, please visit: http://android-sale.com/jiayu-g3.html – MTK MT6577 1.2GHz dual core processor, GPU: PowerVR SGX531 – 4.5 inch screen, 1280*720 pixel display – 1GB RAM / 4GB ROM – 8MP rear camera, 2MP front camera – Android 4.1 OS

JiaYu G3 Unboxing [Gizchina YouTube channel, Sept 6, 2012]

The JiaYu G3 had it’s official pre-order day in China on the 5th September, and while order haven’t gone out those lucky enough to be in the Chinese media have already received test models. The JiaYu G3 features a dual-core Mediatek MTK MT6577 CPU, 1GB RAM, 4GB ROM, and a 4.5 inch IPS screen with a resolution of 1280 x 720 all for a the low price of $140 ($180 for international buyers)

JiaYu G3 used to smash walnuts MT6577 phone with Gorilla glass [Gizchina YouTube channel, Sept 6, 2012]

The JiaYu G3 is one of the most anticipated Chinese phones to arrive this year. Part of the reason is it’s awesome 4.5 inch HD screen which offers great performance thanks to the 1280 x 720 resolution but is also made of Gorilla glass! Watch as the JiaYu G3 smashes walnuts without a scratch or care in the world!

Jiayu G3 MTK6577 Dual-Core 4,5″ 720p 1280×720 Test Gorilla Glass [chiribe YouTube channel, Aug 13, 2012]

CPU MT6577 Dual Core 1.0GHz GPU: PowerVRTM SGX Series5 3D OS Android 4.0 Ice Cream Sandwich (ICS) Language: English, Italian, French. Spanish, Russian, Thai, Vietnamese, Arabic, German, Indonesian, Chinese, Turkish, Portuguese, Malay, others Memory RAM: 1GB / ROM: 4GB Micro SD Memory Card (TF-Card), MAX support 32GB Size 135 x 65 x 10.8 mm Weight 121 g Screen 4.5 inch IPS Capacitive Multi-touch Screen HD resolution (1280 x 720 pixels) 16 million colors Network: Dual SIM G+G W+G 2G:GSM 850/900/1800/1900MHz 3G:WCDMA 850/900/1900/2100MHz Supports GSM service all over the world Built In GPS & A-GPS Bluetooth with EDR & A2DP Wi-Fi IEEE 802.11 b/g micro USB 2.0 Camera Dual Camera Back 8.0 megapixel Front 2.0 megapixel Supports recording of video Sensor Gravity Sensor, Proximity Sensor, Light Sensor Radio FM Video AVI , MP4 , FLV , 3GP , MOV , ASF , MPEG , RMVB , etc. Audio MP3 , AAC , WAV , etc. / 3.5 mm Audio Jack Special functions Gravity Sensor, Proximity Sensor, Light Sensor, FM Radio, Wifi, GPS, Multi-touch Capacitive Screen, Dual SIM, Schedule Power On/Off Li-ion battery 2750 mAh Earphone / 3.5 mm Audio Jack

First announcement on July 9, 2012 as translated by Bing:

Through the efforts of Golden people, Golden G3 Design work has now been completed, entering the testing phase, in order to meet the concerns of her friends, Super G3 configuration information as follows, welcome to continue to focus on supporting good domains! …

Second announcement on September 5, 2012 as translated by Bing:

Golden G3 put on sale the first approach … The so-called registration, meaning that user orders, eligibility for Golden G3 to buy, but do not make immediate payment. Golden while waiting for a cell phone network card duly issued, payment orders and then notifies the user. NET label officially reaches Golden factory, beginning the actual shipping. …

JiaYu G3 Preorders: Did You Get One? [Gizchina.com, Sept 5, 2012]

The JiaYu G3 marks the first time (which I know of) that a Chinese phone has managed to go viral in both China and across the globe and it’s easy to see why with such a great looking design and high specification at a low price of just 899 Yuan ($140 in China).

If you have managed to completely miss the JiaYu G3 for the past few months (is that even possible?) let me quickly fill you in;

The G3 is JiaYu’s all new Androidsmartphone set to replace the JiaYu G2 as JiaYu’s flagship model, but unlike most phone manufacturers, JiaYu have managed to give their top of the range phone all the bells and whistles at an extremely low price without any (notable) corner cutting price lowering measures.

For example the G3 has a 1280 x 720 4.5 inch IPS display which boasts a Gorilla Glass screen to ward of knocks and scratches! This in itself would be worth the $140 price tag, but JiaYu have also loaded the G3 with a dual-core MTK MT6577 CPU, 1GB RAM, 4GB ROM and high quality 8 mega-pixel rear camera!

Even the battery is a great size and should last a good while as it is a 2750mAh unit!

So what are the catches? There has to be at least one! And yes there are!

  1. The first catch is that the $140 price tag in China IS in fact only for the phone (I know this as my wife is online ordering a G3 for me now as I type), but for just $12 extra you can  get the battery, charger, screen protector and protective case!
  2. Secondly is the fact that although we can order our JiaYu G3 phones today, we don’t actually know when we will be getting them as JiaYu is still waiting on the network licences, but that’s ok as JiaYu aren’t asking for full payment yet (although 3rd party resellers are!)

G3 [JiaYu product page, Aug 20, 2012] as translated by Google

image

[Yuan 899, i.e. US$142, see the full product page transcription on SlideShare [Sept 12, 2012] ]

CPU The MT6577 1G dual-core
Memory RAM1G + ROM4G
Screen Size 4.5-inch
Screen material IPS
Resolution 720 × 1280
Touch screen Second-generation multi-touch with Corning Gorilla Glass
Camera 2,000,000 8,000,000 physical pixel back-illuminated CMOS AF
Operating system Android 4.0.4
Battery capacity 2750 mA
Sensor Light, distance, gravity, magnetic sensor, gyro
External storage Support maximum 64G expansion card
Network GSM \ WCDMA dual network dual standby
WCDMA frequency 2100MHz
GSM frequencies 850/900/1800/1900MHz
Body parameters Of 135x65x10.8 mm weight 154 g
Factory standard A mobile phone, battery, charger, data cable, manual, warranty card

?Good domain / Golden? [Baidu encyclopedia, Dec 20, 2011] as translated by Google/Bing:

?Good domain / Golden? from Shenzhen City, Guangdong Province (now moved to Baoji City, Shaanxi Province) the ?good domain / Golden? Yutong Electronic Science and Technology Co., Ltd. produces smartphones, the company was founded in April 2009, the headquarters is located in Baoji City. The company has a strong R & D capability. Always carry out the marketing strategy of “quality affordable” Android smartphone to create a leading level in the domestic market. Has launched two smart models the good domain G1 , best domain G2 . The upcoming good domain G3 ?good domain / Golden? G series phones using the Android 4.0 operating system, to configure powerful but affordable, so the company is known as a “smartphone civilians practitioner”.

Chinese name: ?Good domain / Golden?
Foreign name: JIAYU [JiaYu]
Company Name: The ?good domain / Golden? Yutong Electronic Technology Co., Ltd.
Chairman: Zhang Guojun
Corporate Headquarters: Baoji City
Products: Jia domain G1, good domain G2

Company Profile [JiaYu website page, July 9, 2009] as translated by Bing:

Shenzhen Golden Yutong electronic technology limited company was established in April 2009, is a professional dedicated to mobile communication product research and manufacturing, sales and service in one of the high-tech enterprises. Since its establishment the company has been adhere to people-oriented policy, talent is the largest corporate wealth is fundamental to the development of enterprises. Company has a staff of more than 800 people, including developers, more than 30 people, engineers and technicians more than 40 people. And has been cultivating and absorbing talents. Now company to design for mobile communication terminals, Terminal product research and development as well as sales and service-oriented, continuously enrich their research and development, in the context of talent, we have established the domestic first-class research and development team. Employees of one mind, adhere to the quality is life, for consumers of all staff to provide the best quality products for the mission, to create first-class products.Companies now have 10 complete product lines, two laboratories, a variety of advanced testing equipment, equipment! Company is willing to work with customers at home and abroad hand in hand, create brilliant!


Reception

Factory

Workshop II

Assembling workshop

Assembling Workshop II

Class 100,000 Cleanroom SMT

Silk steel net detection

Silk screen printing machine

Plant and equipment
 

The low priced, Android based smartphones of China will change the global market

During the 12 months or so China took over the overall leading market role for smartphones from the key markets considered to be in the lead: US, Australia, Brazil, Great Britain (GB), Germany, France, Italy and Spain.

An even more dramatic change was that while on the old, combined lead market of the above countries high/moderate margin products were the dominating ones, on the new lead market of China average retail prices went down in the second quarter of 2012 to 1560 yuan (i.e. US$246) for the #1 Android with a whopping 82.8% market share, and to 1320 yuan (i.e. US$208) for the #2 Symbian now having only 6% share of the market.

It is notable as well that in China Apple had only a 6% market share vs. 23.7% in the combined old lead markets. According to a recent Reuters video report from Hong Kong we are witnessing (you can also watch this report in this post, as embedded well below in the following elaboration of details):

… commoditization of smartphones … hardware specifications for the handsets have already peaked…

A race to the bottom therefore will present a major challenge for Apple and Samsung who put together have dominated the industry in the last couple of years. If the China trends spread globally the shift to cheaper handsets will mean tighter margins and slower growth for this industry powerhouses and new opportunities for little known upstarts like Xiaomi.

Given my previous trend tracking posts the change will even be more dramatic as:

  1. The best smartphone based on the MediaTek MT6577 both technically and in terms of price is the MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012], which is also the best example of the low priced, Android based smartphones of China will change the global market.
  2. Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 16, 2012]
    Boosting the MediaTek MT6575 success story with the MT6577 announcement  – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
    Smartphone-like Asha Touch from Nokia: targeting the next billion users with superior UX created for ultra low-cost and full touch S40 devices [July 20 – Aug 12, 2012]
    MediaTek’s ‘smart-feature phone’ effort with likely Nokia tie-up[Aug 15-31, 2012]
  3. Update: China to ship 300 mil. smartphones in ’13: MediaTek head [The China Post, Sept 26, 2012]: … overall shipments in China may reach 200 million in 2012.
  4. Update: China market: Dual-core CPUs, 4-inch displays become standards for entry-level smartphones [DIGITIMES, Sept 17, 2012]:
Local brands in China have made upgrades to the specifications of their entry-level smartphones for the CNY1,000-1,500 (US$158-237) segment making dual-core 1GHz processors and 4-inch displays the industry standards, according to industry sources.
Prices of the previous mainstream models with single-core CPUs and displays below 4-inch sizes for the CNY1,000 segment in the first half of 2012 are now expected to drop to CNY500-800, the sources added.
China Unicom has led the purchase of the upgraded dual-core, 4-inch display smartphones recently, and its suppliers are all China-based vendors including Huawei Technologies, ZTE, Lenovo, Coolpad, TCL, Hisense, K-Touch and Wanlida, the sources revealed, adding that those makers will source chipset solutions from Qualcomm or MediaTek.
First-tier international players did not participate in China Unicom’s procurement on concerns of pricing and hardware specifications, the source asserted.
However, the pace of hardware upgrading may start slowing down as telecom companies in China are mulling reducing their subsidies to smartphone subscribers, while smartphone makers are also trying to maintain their profit margins, commented the sources.
The next round of competition will shift from hardware to software including product design, user’s interface and also smart audio recognition, the sources noted.

Neither Apple nor Samsung reacted to these challenges yet. Nokia was also playing safe with its recent announcement:
Unique differentiators of Nokia Lumia 920/820 innovated for high-volume superphone markets of North America, Europe and elsewhere [Sept 6, 2012]

We may expect a fundamental reorganisation of the market in the next two quarters.

Meanwhile read through the details included below and make your own, hopefully more fine-tuned conclusions and predictions:

imageimage

See: Kantar: Windows Phone has overtaken RIM Market Share in USA, “Key 8 Countries”
[WMPoweruser, Sept 3, 2012]

imageimage

Note that in terms of mobile data traffic the market share is quite different. For North America (U.S. and Canada) Chitika Insights, the independent research arm of online ad network Chitika, released the following web usage market share report [Sept 5, 2012]:

image

Remark: iPads and other tablets are included here as well!

Relative to all that China is a quite different story:

3G phones months shipments reach 21.64 million, domestic mobile share over 70% – 3G手机月出货量达2164万部 国产手机份额超七成 [Sohu IT – 搜狐IT, Sept 10, 2012]

According to data published by the Telecommunications Research Institute of the Ministry of Industry and Information Technology …
根据工业和信息化部电信研究院公布的数据 …

[the data in the translated Chinese text I’ve compiled into the below table:]

image

China sees soaring smartphone market in Q2 [Xinhua, Sept 3, 2012]

Beijing: China’s smartphone market saw its sales volume soar to 38.19 million units in the second quarter, according to a report released Monday by market researcher Analysys International.

The figure represented a 22.5-per cent increase compared with that of the previous quarter and a sharp rise of 127.1 per cent over the corresponding period in 2011, said the report.

Nearly 67 million mobile phones were sold in China in the second quarter, the report said, representing a 1-per cent decrease from the previous quarter and a 2-per cent decrease from the corresponding period in 2011.

Stellar growth sees China take 27% of global smart phone shipments, powered by domestic vendors [Canalys press release, Aug 2, 2012] – Android is the clear platform of choice, accounting for 81% of Chinese shipments

Shanghai, Palo Alto, Singapore and Reading – Canalys published its final Q2 2012 country-level shipment estimates to clients yesterday. Results show that China saw phenomenal growth of 199% year-on-year and 32% over the previous quarter. In total, more than 42 million smart phones were shipped into the channel in China in Q2 2012, representing the second consecutive quarter of record breaking volumes in a single country market. China accounted for 27% of the 158 million global smart phone shipments, compared to 16% for the United States.
Notably, growth in China was heavily driven by domestic vendors, while international vendors struggled to keep pace.
While Samsung maintained its overall leadership position in China with a 17% market share, this reduced sequentially as volumes were flat and as several local vendors closed the gap. ZTE, Lenovo and Huawei were the second-, third- and fourth-placed vendors, ahead of Apple, making up a third of the market. They achieved growth of 171%, 2,665% and 252% year-on-year respectively. Collectively, domestic Chinese vendors shipped 25.6 million units, representing a growth of 518% and 60% of the market. By comparison, international vendors grew by a more modest 67% to 16.7 million units. Apple fell to fifth place in China. While its shipments were up 102% year-on-year, they were down 37% compared to Q1 2012.
‘The rise of the domestic tier-one brands has been aided by a number of factors. Their reactiveness to market demands and deep understanding of local consumer behavior and preferences have been key in helping them surpass international peers in the fast-evolving Chinese market. Local tier-one vendors have worked hard in recent quarters to greatly improve their brand resonance among consumers and to expand and enhance their relationships and influence within operators,’ said Canalys Research Director for China, Nicole Peng. ‘But the tier-two vendors — the likes of Oppo, K-Touch and Gionee — have also stamped their mark, boosting smart phone shipments into tier-three and tier-four cities, predominantly through the open channels. As feature phone vendors, they already have established partnerships and strong brand awareness. These domestic vendors are making significant progress transitioning their portfolios and customer bases to be more focused on smart phones.’
Nokia and Motorola both lost significant ground in China, with Nokia’s volumes down 47% on Q2 2011. ‘Among the international vendors, only HTC managed an outstanding performance in mainland China. Its shipments grew 389% year-on-year to reach 1.8 million units for the quarter,’ said Jessica Kwee, Canalys Research Analyst. ‘Its success this quarter is heavily based on the strong performance of Desire V series devices, designed with the local China market in mind, underscoring the importance of tailoring propositions to local consumer preferences.’
Android has become a major growth driver in China, running on 81% of the smart phones shipped in China in Q2 2012.
On a global basis, Android continued to grow in significance, surpassing 100 million quarterly smart phone shipments for the first time and reaching two-thirds share of the market. ‘Growth in Android volumes of 110% far outpaced growth in the overall market of 47% year-on-year, heavily driven by Samsung, which saw Android volumes of over 45 million, contributed to by a full and broad portfolio of products, from its high-end flagship Galaxy S III down to its aggressively priced Galaxy Y and Galaxy Mini. Its sponsorship of the London Olympics and subsequent product placements are sure to attract new customers to ensure that Q3 delivers a strong performance,’ commented Pete Cunningham, Canalys Principal Analyst.
Samsung retained its gold medal position in the global smart phone market with a 31% share, followed by Apple and Nokia once again. Huawei and ZTE were unable to push in on the global top five with shipments of their own branded devices. HTC moved up to fourth place, though, just ahead of RIM, which shipped 8.5 million units in the calendar quarter.

Global smart phone market

Analyst contacts
To speak with any analyst quoted in this release, please contact the appropriate Canalys office: Nicole Peng, Jessica Kwee (Canalys APAC), Pete Cunningham (Canalys EMEA). Alternatively, you can speak with other members of Canalys’ global team of mobile analysts: Chris Jones (Canalys Americas), Rachel Lashford (Canalys APAC), Tim Shepherd (Canalys EMEA).
About Canalys
Canalys is an independent analyst firm that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. Our customer-driven analysis and consulting services empower businesses to make informed decisions and generate sales. We stake our reputation on the quality of our data, our innovative use of technology, and our high level of customer service.

Smart phone and pad forecasts show varying OS fortunes [Canalys press release, Sept 10, 2012] – China and Android influence smart phone landscape, the US and Apple dominate pads

Shanghai, Palo Alto, Singapore and Reading – The latest product announcements by leading smart phone and pad vendors will help drive consumer demand to new heights, according to Canalys. It forecasts that in 2016, global annual smart phone shipments will be around 1.2 billion units, meaning a CAGR (Compound Annual Growth Rate) of 19.5%. It predicts pad shipments in the same year will hit 207 million – a CAGR of 26.8%.
Apple’s latest unveiling is attracting extraordinary interest and competitors have also made several major announcements in the past week, including Windows 8 devices from Nokia and Samsung; new Android smart phones from Sony, Motorola and Samsung; and Amazon’s enhanced Kindle Fire pads. With these big vendors attracting the headlines, Canalys has issued a timely reminder that the trends across pads and smart phones in various countries will be markedly different.
In smart phones, Canalys expects Asia Pacific to remain the largest region by volume, with annual shipments reaching 594 million by 2016. China will account for almost half of all shipments in the region and nearly a quarter of the world’s smart phones in 2016. This equates to only 10 million less than is forecast to ship in the whole of the Americas in that year.
Canalys managing director for Mobile and APAC, Rachel Lashford, said, ‘The latest, in-depth research for our dedicated Smart Phone Analysis China service reveals there will be a substantial increase in the number of first-time smart phone users in China over the next 12 months, while feature phone shipments will continue to decline. Smart phone sales will move beyond tier-one and tier-two cities.’
China’s domestic feature phone vendors are rapidly moving their businesses to smart phones, supported by low-cost solutions from chipset providers, such as MediaTek, Spreadtrum and Qualcomm’s QRD.
‘We anticipate strong demand from local Chinese vendors selling in both operator and open channels,’ said Nicole Peng, Canalys Research Director for China. ‘Chipset vendors are reporting growing momentum in 2.5G (EDGE) smart phone solutions. For less developed areas where 3G coverage is limited, 2.5G smart phones have advantages in cost and battery life. They are becoming popular with consumers, especially where prices are already close to those of feature phones (around RMB500, US$78). The tier-three and tier-four cities are feature phone vendors’ traditional strongholds. Local vendors will use their long-standing relationships with open channels and their established infrastructure to distribute smart phones, with or without operator subsidies, over the next few years.’
In terms of percentage growth, Canalys expects Latin America to move fastest, with a CAGR to 2016 of 27.3%. It forecasts good double-digit growth in all countries, but Brazil and Mexico will account for more than half of all shipments in the region.
Globally, Canalys expects Android to remain dominant, with 57% of the smart phones shipped in 2016 running the OS (up from 49% in 2011). It expects Apple’s share of this much larger market to remain similar to today, at around 18%. Microsoft is expected to make inroads over the coming years.
In the pad market, however, the OS picture will be quite different. Canalys expects Apple to take a little under half of the market in 2016. The plethora of Windows 8 pads that will be introduced over the next few years are predicted to bring Microsoft’s share to around 17%. Competitively priced Android pads, such as Google’s Nexus 7 and Amazon’s Kindle Fire models will have an impact in terms of volumes, but Android’s share is forecast to remain relatively stable at 35%, unless vendors make radical improvements to the overall user experience. In contrast to smart phone market trends, the US is expected to dominate pad shipments, with the volume more than doubling to 88 million units in 2016. China is expected to be the second largest country market, with shipments of around 20 million.
‘Pads are the fastest growing consumer electronics products in history and are forecast to represent 29% of total PC shipments in 2016. But the market remains dominated by a single vendor. Other PC and smart phone vendors are currently finding it hard to weaken Apple’s position,’ said Canalys Analyst Tim Coulling. ‘The only product that most would consider a big hit is the Kindle Fire, brought to market by Amazon – an Internet retailer. Tight integration of hardware, software and services is a prerequisite for competing in the pad market, even at low price points, and fragmentation among other pad vendors’ offers helps Apple maintain its position.’
Analyst contacts
To speak with any analyst quoted in this release, please contact the appropriate Canalys office: Rachel Lashford, Nicole Peng (Canalys APAC), Tim Coulling (Canalys EMEA). Or contact another member of Canalys’ global analyst team: Chris Jones (Canalys Americas), Jessica Kwee, Pin-Chen Tang (Canalys APAC), Pete Cunningham, Tim Shepherd, Tom Evans (Canalys EMEA).

Analysys data: 2012Q2 China Android Smartphone market 82.8% [Analysys International release, Sept 5, 2012] as translated by Bing:

Easy views network hearing” easy views international: according to EnfoDesk easy views intellectual library industry database recently publishing of 2012 2nd quarter China phone terminal market monitoring report under displayed, 2 quarter, China smart phone terminal (does not containing parallel and cottage machine) market in the, Android Department sales accounted for than from Shang last quarter of 76.7% upgrade to this quarter of 82.8%, net 6.1%. While the Symbian sales percentage has continued to free fall to the ground from the parent 11.8% to 6%. In addition, iOS small callback to 6%.

2012Q2 OS smartphone market penetration in China (not including parallel and cottage)
2 quarter pick-up systems from Smartphone ( encyclopedia of Analysys : smartphones ) [average smartphone] price changes, Android from 1670 [yuan i.e. US$263] last quarter, continuing down to the quarter of 1560 [yuan i.e. US$246]; 1320 [yuan i.e. US$208] of Symbian from last quarter down to 1170 dollars [yuan i.e. US$185] this quarter.

2012Q2 China Android and Symbian Smartphone price
(not including parallel and cottage)
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http://data.eguan.CN/yidonghulian
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Analysys data: 2012Q1 China Android Smartphone market share increased from 76.7% [Analysys International release, June 6, 2012] as translated by Bing:

Analysys Web video” Analysys: at present, according to EnfoDesk Analysys think-tank on traditional retail markets of mobile phones (of the last quarter of 2012 quarterly monitoring mobile terminal market) data monitor display: Chinese smartphone market, Android system’s market share in handset sales rising 5 consecutive quarters.
Vulnerability analysis:
In the last quarter of 2012 China Mobile end-markets quarterly monitoring data show end of 2012 Q1, carrying Android in the Smartphone market system’s market share in the Smartphone Terminal 76.7%, 10% average quarterly market share gain. At the same time, as the Smartphone market continues to mature, carrying Android system average Smartphone prices are also way down to 1670 [yuan i.e. US$263 from 2300 yuan i.e. US$363 a year earlier].
Combined with traditional mobile phone sales channels under the line status, EnfoDesk Analysys Research think-tank believes that mobile phone sales market share of Android system continue to enhance, benefit from its open source nature attract numerous manufacturers to participate in, and China in the past two years in the Smartphone market and 3G business increment. Through the performance of manufacturers on the market today as well as the impact of EnfoDesk Analysys think tank study says
1. Is now dominated by application of the formation of eco-systems, as well as the Android open source, attracting new industry participants, such as Internet companies to enter product prices are depressed, make the increasingly intense market competition environment, product prices are driven down, threats to traditional enterprise bargaining power in the channel.
2012Q1 China smartphone sales share
2. Fragmentation trends exacerbate the Android system. Traditional manufacturing enterprises to overcome the effects of homogenization of products of intelligent systems, secondary development on the Android system, causes the application to version adjusted accordingly, application developer development costs gradually increased.
Smartphone price quarterly changes of 2011Q1-2012Q1 Android system
3. Sales in this period dominated by domestic brands in the low-end products, intelligent products of these enterprises continue to 3G input costs on the production line. But at the same time, while veteran international brand market share continues to decline, it would shorten the product line, focusing its research and development production 4G products research and development. With the advent of 4G era, will reshuffle the mobile terminal market. (Analysys International)
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Related reading:
2011Q2 China’s massive increase in Android share Symbian tumble

Is sun setting on smartphone profit miracle? [ReutersVideo YouTube channel, Aug 16, 2012]

… in 2 years the low-end has blown up …
China smartphone sales by price tier Q1 – 2010 Q1 – 2012
<1,500 yuan [<US$ 237] 17.7% 60%
1,500-3,000 yuan [US$ 237-473] 51.5% 24%
>3,000 yuan [>US$ 473] 30.8% 16%
Source: Jefferies Research
Faster, bigger, better: the smartphone tech arms race has produced great handsets and great returns. But China’s market trends suggest cheaper is set to be the next battle cry.
Cynthia Meng, China/HK TMT Equity Research, Jefferies Hong Kong:
[00:49] Next year it’s going to be about who is going to provide the best value for my money from a consumer point of view, from a telco point of view, because we think that hardware specifications for the handsets have already peaked. [01:03]
Narrator, xxx Gordon in Hong Kong:
In other words the oversized screen and quadcore processors of your precious Samsung [Galaxy] S III will soon be standard and achieved in handsets in China. [01:13]
commoditization of smartphones
[02:11] A race to the bottom will present a major challenge for Apple and Samsung who put together have dominated the industry in the last couple of years. [02:19] If the China trends spread globally the shift to cheaper handsets will mean tighter margins and slower growth for this industry powerhouses and new opportunities for little known upstarts like Xiaomi. [02:26]

The Chinese View: VIDEO: STUDIO INTERVIEW: CHINA’S SMARTPHONE MARKET [CCTV News – CNTV English, Sept 3, 2012]

iPhone Ranked Seventh in China’s Smartphone Market — Watch Out, ZTE [AllThingsD.com, Aug 24, 2012]

Apple’s iPhone has been gaining a lot of traction in China recently. As Apple CEO Tim Cook said during the company’s third-quarter earnings call, greater China accounted for two-thirds of Apple’s revenue in the Asia-Pacific region during the period.
“In terms of iPhones in general in mainland China, we were incredibly pleased with our results,” Cook said. “We were up over 100 percent, year over year.”
That’s an impressive achievement. But Apple still has a lot of work to do in China before the iPhone claims the same levels of market penetration it enjoys in the U.S. In China, the iPhone has captured about 7.5 percent of the smartphone market, compared to rival Samsung, which has claimed more than 20 percent, according to IHS iSuppli. Despite its popularity in the country, the iPhone is still ranked seventh in the Chinese smartphone market.
Why? Two reasons. First, Apple doesn’t yet offer a truly low-end smartphone that appeals to price-conscious Chinese consumers. (To be clear, China Telecom is offering the iPhone fully subsidized, but it requires subscribers to sign a contract that ties them to a two-year $62 per month plan.) Second, and more importantly, the iPhone doesn’t yet support Time Division Synchronous Code Division Multiple Access (TD-SCDMA), China’s homegrown wireless standard. And until it does, China Mobile, the world’s largest wireless carrier, can’t offer it to its 688 million or so subscribers.
“Among all the international smartphone brands competing in China, Apple is the only one not offering a product that complies with the domestic TD-SCDMA air standard,” IHS iSuppli’s Kevin Wang said in a statement. “For Apple, this is a huge disadvantage, as TD-SCDMA represents the fastest-growing major air standard for smartphones in China, with shipments of compliant phones expected to rise by a factor of 10 from 2011 to 2016.”
In other words, if Apple wants access to the massive addressable market that China Mobile has to offer, it’s going to have to offer a lower-end iPhone variant designed specifically for TD-SCDMA, something it has been loath to do in the past, and hasn’t given any indication that it’s willing to do in the future. As Cook said during Apple’s last earnings call, the company feels that its business is strongest when it focuses on making the best products it can, not the most inexpensive ones.
“I firmly believe that people in the emerging markets want great products, like they do in developed markets,” Cook said. “And so we’re going to stick to our knitting and make the best products. And we think that if we do that, we’ve got a very, very good business ahead of us. So that’s what we are doing.”

Breakingviews: Apple v. Samsung [ReutersVideo YouTube channel, Aug 27, 2012]

Breakingviews columnists discuss the implications of Apple’s U.S. victory in the high-profile tech patent spat and the implications for future smartphone devices and lawsuits elsewhere.

Apple Should Take The $199 Chinese Smartphone Seriously [Seeking Alpha, Sept 6, 2012]

At a time when China is set to overtake the U.S. as the world’s largest smartphone market, little-known Chinese firms are prepared to battle it out for market dominance with the maker of the game-changing iPhone, Apple (AAPL). As per the predictions of IDC and Gartner, China’s smartphone shipments could hit 140 million this year, exceeding those in the United States.
There are a number of Chinese brands offering similar capabilities, nominally, as the iPhone at half the price, most of them using a forked version of Google’s (GOOG) Android. The names include ZTE Corp., Lenovo Group, and other small private firms like Xiaomi, Gionee, and Meizu Technology. Even cheaper smartphones are offered by Alibaba Group, Shanda Interactive, and Baidu (BIDU) for fewer than ¥1,000 (~$150 U.S.).
Xiaomi Technology, founded just two years ago, has emerged as a serious potential threat to the likes of Apple and Samsung in smartphone arena. According to its CEO, the company sold more than 3 million phones with revenues close to $1 billion for the first half of 2012. Its latest offering, a successor to its popular MiOne (MI) smartphone, the MI2, costs less than half the price of iPhone 4S, but exceeds its specifications. Xiaomi not only tries to mimic the iPhone’s specifications, but has also been able to charge fans ¥199 (~$31) to attend the Beijing launch of the phone, the same way as Apple followers would pay to see Steve Jobs showcasing new products. The Xiaomi conference was attended by more than 1,000 people, with the proceeds going to charity. The MI2, which is expected to hit the markets in October, will have quad-core Qualcomm (QCOM) S4 Pro SoC, an 8 mega-pixel camera, and a voice-assistant similar to Apple’s Siri, and is priced at ¥1,999 ($310). This is no cheap knock-off, but rather a serious piece of hardware packed with the latest technology.
The fascinating part of Android’s rise here is that Microsoft (MSFT) will likely see more profit from many of these phones than Google will due to the licensing agreements many of them have made to avoid patent issues with Redmond. Reports are spotty, but Microsoft collects anywhere from $5 to $15 per Android license and has deals with at least half of the phones sold. Moreover, it is very possible it makes more money than Google does.
In the coming years it is expected that Apple’s market share may flatten out or even dip, as it has this year, but market share is not Apple’s goal; it has always been about margins — selling a premium product at extremely high margins to those with the resources to not care about the upfront cost. Estimates from IDC place the sub-$200 smartphone at 40% of the shipments, while devices costing more than $700 made up 11% of the market, which is where Apple plays and why it still controls most of the profits generated by the industry. China and India make up 40% of new smartphone activations.
This huge difference in shipments is mainly due to the limited purchasing power of an average Chinese person, which is around ¥800-¥1,500 ($130-$240). By contrast, the iPhone comes with a price tag of around $800, the equivalent of two months of earnings of an urban Chinese person (in an area that has around 670 million people).
According to a report from Gartner, Apple’s market share by volume has been sliding and iOS‘ share of the mobile operating system space is expected to slip to third place by 2016 below Android and Windows Phone. The Gartner report is, however, very controversial as Windows Phone has not proven anything to this point, although Nokia’s (NOK) sales of its Lumia 610 and Asha line of proto-smartphones are keeping its brand alive while it searches for the killer phone. Even in its second-largest market, iPhone sales slipped for the April-June quarter due to inventory adjustments after the huge launch of the iPhone 4S.
Apart from these estimates, Apple also suffers on various fronts in China. The iPhone is backed by China Telecom and China Unicom, but the country’s and the world’s leading telco China Mobile (with about 655 million subscribers) has still not supported it. Apple and China Mobile are still working on the details of China Mobile’s implementation of CDMA, which requires Apple to build a specific phone for its network.
Responding to the competition and the difference between the iPhone and the local offerings, Apple recently slashed the price of the iPhone 3GS below $200. While an entry-level Apple phone is something that the market will absorb, part of Apple’s appeal is the status it confers and a 3GS simply not a strong enough status symbol to drive sales. Mix in that with Chinese preferences for buying from Chinese companies and this market becomes a whole lot harder for Apple to maintain not its sales per se — it can manipulate prices to maintain sales — but its extreme margins. The latest earnings call highlighted this as it sold a lot of lower-end iPads and iPhones in Asia, which pushed its results and future guidance under 40% net margins.
Companies like Lenovo, ZTE, and Huawei are gaining because they are Chinese and are providing good products at reasonable prices. Lenovo, in particular, is pushing its smartphone and PC strategy both up and down the value chain, similar to Samsung’s approach. It is working very well for Lenovo, whose revenues were up 40% in the second quarter when everyone else was complaining of softening business.
Apple’s problems are the standard problems for a company on top of the world; everyone will nibble away at it in various little ways. How it responds to this is key.
The recent lawsuit victory over Samsung and its pressing of the legal attack smacks of a company that is frightened. Why should it fear Samsung? And if it doesn’t, why did it go after Samsung and restrict consumer choice, a clear breach of its branding compact with its fans? Is it trying to push Samsung into Windows 8 Phone’s arms? All of these things point to further margin erosion for Apple and a slowing of its titanic growth without a new market to push into. As things stand now, staking a new position in Apple requires believing none of these issues matter.
It points to Apple becoming a value trap at some point in the future. Not every country, especially China, will grant Apple an injunction against knockoff competition; quite the opposite is true. Many investors are sitting on capital gains so large they can’t sell, and the dividend will pay them well enough to stay in even if the price goes nowhere. But new investors should be very careful in light of the market dynamics.

Microsoft adding staff, R&D in China mobile push [Associated Press, Sept 6, 2012]

BEIJING (AP) — Microsoft Corp. will hire more than 1,000 additional employees in China this year and boost research and development spending by 15 percent as it tries to catch up with Apple and Google in the fast-growing mobile Internet market, executives said Thursday.
The announcement adds to intensifying competition in wireless Internet in China, where nearly 400 million people surf the Web using mobile phones and other devices. Microsoft is promoting its Windows 8 mobile operating system but came late to the market and trails Apple Inc. and Google Inc., whose Android system is widely used in China.
“We respect that we have two players in the market which have a strong role, and we feel ready to attack and have different offers to basically change the game plan on that one,” said Microsoft’s CEO for China, Ralph Haupter, at a news conference.
The new employees will be in addition to Microsoft’s workforce of 4,500 in China and will be spread across research and development, marketing and customer service, Haupter said.
Research spending in China will rise by 15 percent over last year’s $500 million, according to another executive, Ya-Qin Zhang, Microsoft’s Asia-Pacific chairman for research and development. He said the current research staff of 3,000 would be expanded by about 15 percent.
Global technology companies and local rivals are spending heavily to gain a foothold in mobile Internet in the world’s most populous online market as Chinese users shift quickly to the new technology.
This week, Chinese search engine Baidu Inc. released its own new mobile browser to compete with Google and Apple and announced it will open a cloud computing center.
China had 538 million people online at the end of July, up 11 percent from a year earlier, according to the China Internet Network Information Center, an industry group. The share that uses wireless devices grew twice as fast, rising 22 percent to 388 million, or 70 percent of the total.
Android dominates the Chinese smartphone market, used on 76.7 percent of phones in the second first quarter of this year, according to Analysys International, a research firm. Apple’s iPhone dominates the higher end of the market.
Microsoft plans to recruit more local partners to develop mobile applications specifically for China, said Haupter. He said the company believes it has an advantage in doing that because developers can draw on their experience working on other Microsoft products.
Zhang said Microsoft’s six development centers in China that now spend about 80 percent of their time working on products for global markets will focus more on creating offerings tailored to Chinese customers.
Microsoft also plans to expand its cloud computing business in China, the executives said. Zhang said about 100,000 commercial customers now use its private cloud computing service and a service for use by the public is being developed.

Microsoft Names New Leaders in Key International Markets [Microsoft press release, April 13, 2012]

Ralph Haupter, currently serving as area vice president (AVP) for Microsoft Germany, has been promoted to corporate vice president and named CEO for Microsoft GCR. Haupter is replacing Simon Leung who has decided to leave Microsoft for personal and family reasons. Gordon Frazer, currently serving as managing director (MD) for Microsoft U.K., has been named chief operating officer (COO) for Microsoft GCR. He is replacing Michel van der Bel, who will assume the role of MD for Microsoft U.K. Haupter and van der Bel will report to Jean-Philippe Courtois, president of Microsoft International, and Frazer will report to Haupter. …
Haupter is a seven-year veteran of Microsoft, having delivered excellent and sustainable results in growth and profitability and repeatedly proving his ability to build and grow high-performing, diverse organizations. He previously served as head of the partner division for Europe, Middle East and Africa and general manager (GM) of Microsoft’s Small and Midmarket Solutions & Partners Group for Western Europe, both based in Paris, and served as COO for Microsoft Germany before becoming the German AVP. Before that, he worked for IBM both in Germany and internationally.
Frazer is a 16-year veteran of Microsoft, having served as the GM for Microsoft South Africa for four years and most recently as the Microsoft U.K. MD for the past six years. He brings a tremendous amount of operational expertise to the Microsoft GCR team from his various roles across both developed and emerging markets. His leadership in managing the full breadth and depth of Microsoft’s business in the U.K. will serve as a strong asset in helping take Microsoft China’s operations to the next level of efficiency and growth.

Leading the New Era, Winning the Future—Microsoft Announces Development Strategy in China [Microsoft China press release, Sept 6, 2012]

Partnering for an Innovative, Competitive, and Talented China

New leadership team in Greater China
(third from left is the COO Gordon Frazer and the fourth is the CEO Ralph Haupter)
September 6, 2012, Beijing– Microsoft China today announced its new strategy and commitment to partnering with the country for an innovative, competitive and talented China by further enhancing and accelerating investments. In the new fiscal year, Microsoft will recruit more than 1,000 staff in China, 50% of which will be college graduates. Microsoft’s annual R&D investment will exceed $500 million, and the company will explore local markets in more provinces and deepen its engagement in industrial informatization.
Over two decades of growth, Microsoft China has continued to penetrate deeply into increasingly important local markets. Ralph Haupter, Corporate Vice President, Chairman & CEO Microsoft Greater China Region, said: “Since entering China 20 years ago, Microsoft has grown steadily in China and acquired a deeper understanding of the Chinese market. Our new strategy reflects our perception, emphasis and commitment to the China market. In this new era, China and the entire Greater China Region will become the source of global innovations. Through comprehensive devices and services combined with cloud computing, Microsoft is working closely with the Chinese government, partners, customers and the academic world, entering this new era by leveraging our advantages.”
Haupter stressed that this year is a big year for Microsoft, with the introduction of many new products and technologies, and also a year where Microsoft China is making a great effort to further develop the market. “Our new leadership team in Greater China has helped develop a new strategy for customers and partners, deepening cooperation with governments of all levels to strengthen innovation in China. The team will popularize new technologies and explore new markets,” Haupter said.
Through continuous investment of innovation resources and improving the scale of partnerships in China over the years, Microsoft Asia-Pacific R&D Group has become Microsoft’s largest R&D base outside of the United States, with the most complete functions and innovation chain covering basic research, technology incubation, product R&D and industry cooperation. Chinese R&D teams have made great contributions to Microsoft products launched this year, such as Windows Server2012, Windows 8, New Office, SQL Server 2012 and Surface. Ya-Qin Zhang, Corporate Vice President and Chairman of Microsoft Asia-Pacific R&D Group, said: “We are lucky to be in an era where globalization is deepening, the IT revolution is emerging and China is rising. Microsoft’s continuous exploration in natural human-machine interfaces, mobile Internet and cloud computing will help us win the future and contribute to China’s sustainable development.”
Samuel Shen, COO of Microsoft Asia-Pacific R&D Group, said Microsoft’s software outsourcing business was now worth more than $200 million per year. In the future, Microsoft will continue to work closely with local communities through programs such as the Internet of Things, Big Data, cloud computing, cloud-based smart cities and the Microsoft Accelerator for Cloud Computing, accelerating the vision of “Innovation in China, Innovation for the World”
According to Microsoft’s new strategy in China, Microsoft is committed to cooperating with the Chinese government and industry, aligning with China’s priorities and partnering for an Innovative, Competitive, and Talented China. Gordon Frazer, Vice President and COO of Microsoft Greater China Region, said that over the next five years, Microsoft China will expand its footprint in China, deepen cooperation with governments of all levels and partners, improve customer support and foster talents on a broad scale:
  • Expand Microsoft’s footprint in local markets: Over the next five years, Microsoft will expand its presence in over 20 cities across 15 provinces by expanding local teams, enhancing local management, working closely with local governments, making contributions to local informatization, building cloud-based smart cities, and providing cloud-based solutions for e-government, city management and citizen services.
  • Accelerate local partner ecosystems and expand service coverage: Microsoft will deepen customer services, deliver joint services and solutions with partners, and engage in further convergence of informatization and industry upgrading to improve the core competency of Chinese enterprises. By the end of this year, Microsoft will set up its second technical support center in China to enhance support for Chinese customers and partners, share best practices and knowledge of supporting global customers to help them accelerate the adoption of new technologies and share with them the experience of providing cloud services to customers in Asia. Microsoft will also drive partners’ development through many forms: system-grade innovation support for OEMs, software engineering assistance for software outsourcing companies and innovative design references for hardware manufacturers.
  • Foster talents in a large scale: Over the next five years, Microsoft will hire more talent in China to better serve and support its partners in China, foster talents for the Chinese software industry and improve the skills of Chinese youths.

China to Overtake United States in Smartphone Shipments in 2012, According to IDC [IDC press release, Aug 30, 2012]

Top Five Smartphone Markets and Market Share for 2011, 2012, and 2016 (based on shipments)

Country 2011 Market Share 2012 Market Share 2016 Market Share 2011 – 2016 CAGR
PRC 18.3% 26.5% 23.0% 26.2%
USA 21.3% 17.8% 14.5% 11.6%
India 2.2% 2.5% 8.5% 57.5%
Brazil 1.8% 2.3% 4.4% 44.0%
United Kingdom 5.3% 4.5% 3.6% 11.5%
Rest of World 51.1% 46.4% 46.0% 18.1%
Total 100.0% 100.0% 100.0% 20.5%

Source: IDC Worldwide Mobile Phone Tracker, 2012 Q2 Forecast Release, August 30 2012

Strong end-user demand and an appetite for lower-priced smartphones will make China (PRC) the largest market for smartphones this year, overtaking the United States as the global leader in smartphone shipments. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China will account for 26.5% of all smartphone shipments in 2012, compared to 17.8% for the United States.
“Looking ahead, the PRC smartphone market will continue to be lifted by the sub-US$200 Android segment,” said Wong Teck-Zhung, senior market analyst, Client Devices, IDC Asia/Pacific. “Near-term prices in the low-end segment will come down to US$100 and below as competition for market share intensifies among smartphone vendors. Carrier-subsidized and customized handsets from domestic vendors will further support the migration to smartphones and boost shipments. Looking ahead to the later years in the forecast, the move to 4G networks will be another growth catalyst.”
“Regionally, we expect smartphone demand to flow down to lower-tier cities,” added James Yan, senior market analyst for Computing Systems Research at IDC China. “After going through a period of sustained high growth, top-tier cities are likely to see decelerating smartphone growth rates. In contrast, secondary cities are expected to experience accelerated smartphone growth, with strong demand for low-cost models as well as high-end models, which are desired as status symbols.”
“The fact that China will overtake the United States in smartphone shipments does not mean that the U.S. smartphone market is grinding to a halt,” said Ramon Llamas, senior research analyst with IDC’s Mobile Phone Technology and Trends program. “Now that smartphones represent the majority of mobile phone shipments, growth is expected to continue, but at a slower pace. There is still a market for first-time users as well as thriving upgrade opportunities.”
“In addition to China and the United States, several other countries will emerge as key markets for smartphone shipment volume over the next five years,” said Kevin Restivo, senior research analyst with IDC’s Worldwide Mobile Phone Tracker program. “High-growth countries such as Brazil and Russia will become some of the most hotly contested markets as vendors seek to capture new customers and market share.”
Top Five Markets for Smartphone Shipments
As it becomes the leading country for smartphone shipments this year, the PRC smartphone market will continue to grow, primarily on demand for lower-cost handsets. While this bodes well from a volume perspective, it also means lower average sales values (ASVs), thinner margins, and increased competition from all players. Over the course of the forecast, China’s share of the global smartphone market will decline somewhat as smartphone adoption accelerates in other emerging markets.
Smartphone shipments into the United States will increase as users upgrade their devices and feature-phone users switch over to smartphones. Furthermore, a combination of lower-priced models, expansion of 4G networks, and the proliferation of shared data plans will encourage continued smartphone adoption. Smartphones are already the device of choice at the major carriers, and regional and prepaid carriers are following suit and competing with alternative service plans.
With smartphone penetration in India currently among the lowest in Asia/Pacific, the market has tremendous untapped growth potential. Low-end smartphones offering dual-SIM capability and local apps and priced around US$100 will rapidly bring this market to life. Although 3G data plans are currently too expensive for the majority of consumers in India, IDC expects the popularization of 3G, and in later years 4G, to drive smartphone uptake as operators roll out more affordable data plans and generous subsidies while expanding offerings to tier 2 and tier 3 cities. The affordability of service plans will be another important key to smartphone adoption in India.
Smartphone growth in Brazil will be bolstered by strategic investments by mobile operators, smartphone vendors, and regulators. Operators’ focus on increasing ARPU will drive greater demand for smartphones while smartphone vendors will look to reap greater profitability from offering such devices. The Brazilian government, meanwhile, will offer tax exemptions for smartphones and protect local manufacturing against foreign vendors. These factors, combined with solid end-user demand, will drive smartphone volumes in the coming years.
The United Kingdom has been one of the fastest growing smartphone markets in Western Europe, driven by the high operator subsidies and long-term post-paid contracts. Over the forecast period, smartphone shipments will continue to increase due to the introduction of LTE and a new range of services that will appeal to heavy smartphone users. In addition, price erosion on HSPA devices will also attract feature phones users. Growth rates will slow in the later years of the forecast as penetration plateaus and operators seek out alternative subsidy models.

MediaTek’s ‘smart-feature phone’ effort with likely Nokia tie-up

With the new generation single-chip GSM/GPRS/EDGE-RX SoC products, MT6255 (in mass production: late Q1CY12) and its lower priced cousin MT6250 (in mass production: late Q2CY12), the Taiwanese MediaTek is strengthening its “smart feature phone” effort started in June 2011 with the launch of MediaTek’s MAUI Runtime Environment (MRE). MRE is a new middleware technology designed for mobile developers to deploy services and content for such “smart feature phones”. MRE was also launched with the simultaneous announcement that Yahoo! Messenger, News, Finance, Weather, and Mail will be the first Internet services on MRE.

Phuket MRE Demo V0 9 [MediaTek100 YouTube channel, June 19, 2012]

MT6255 and MT6250 are significantly reducing the number of external components and have a strong service/software portfolio now. The popular Yahoo! services have been complemented by Facebook and Twitter clients, as well as the Opera Mini mobile browser and Gameloft mobile games available with MRE all free. There is also an MRE specific App Store developed by MoMagic (India). Therefore everything is ready for the launch of market leading “smart feature phone” products by MediaTek partners in the coming months.

Update: MT6250 Introduction Clip [mediateklab YouTube channel, Sept 3, 2012]

Update: MediaTek Launches the 2nd Generation ULC Mobile Phone Single Chip [MediaTek press release, Aug 31, 2012]

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions announced today the debut of its MT6250, an ultra-low-cost (ULC) single chip solution catered for GSM/GPRS/EDGE Rx multimedia-rich mobile phones that targets the USD$40 entry market segment.

The MediaTek MT6250 features a 64Mb pSRAM with an optimized software pack and fancy, friendly user interface that allows handset makers to pack more fun features into phones, while keeping the design sleek and slim. With MRE enabled, the MT6250 delivers smartphone-like experience to feature phones, providing users with access to Internet content and social network services, such as Facebook, Twitter and Yahoo. Together with the embedded rich multimedia application support, the MT6250 is also touch enabled for those who have either a touch screen or candy bar phone.
According to market studies and forecasts by consultation organization, Strategy Analytics, “300 million ultra low cost mobile phones will be sold worldwide in 2013. Over one half of these will be sold in emerging markets and China and India will be primary markets driving that growth.” Although the overall market continues to be dominated by the smartphone segment, there is still a strong demand for entry-level and ultra-low-cost mobile handsets in emerging markets.
“Mobile handset is becoming the center of one’s of mobile life, users desire to access to content services and enjoy more fun such gaming, video and music any time any where via their devices. “said Ching-Jiang Hsieh, President of MediaTek. “MediaTek understands that consumer habits and consumption patterns are changing, thus, we strive to smarten up mobile phones and bring smartphone-like experiences to feature phones users. The MT6250 is not only designed to provide the best mobile internet experience at a very competitive price, but it also brings together rich multimedia features and touch experience.
The MT6250 has entered mass production and is shipping in commercially launched handsets.

Important to note that Nokia is far ahead of MediaTek along this kind of strategy with its S40 legacy which has been developed into the market leading Asha mobile phones for the last year and a half. The latest Asha Touch phones are true smartphone-like offerings and are on the market since the first half of July. The Asha phones are also technologically superior to the MRE platform as they have much better Internet optimization and UX (user experience). Finally the Nokia Store (ex Ovi Store) has been well established on the market for years. There are no less than 410 Nokia developers with apps which have achieved more than 1 million downloads! India Games and Pico Brothers just passed 100 million each!

Also Nokia will remain competitive with MediaTek partner offerings in the future as well since many sources pointed in the recent months to the likelihood that Nokia will use the new MediaTek SoCs (or derivatives of them) in its Asha product line.

Finally, one should mention a China-specific development along this direction. China Mobile with its homegrown TD-SCDMA 3G network is opening a quite lucrative opportunity for these “smart feature phone” / smartphone-like feature phone efforts as well. MediaTek’s most ambitious competitor, Spreadtrum already delivered an extremely low-cost solution for the so-called EDGE/TD-SCDMA market, but with the latest Android platforms. According to Spreadtrum’s CEO many of its device partners are targeting a new price in the range of RMB500 to RMB700 [US$ 79 – US$ 110] and the company expects to ship more than 10 million smartphone chipsets in the third quarter alone and at least 25 million units for the whole year.

As MediaTek will not have a competitive EDGE/TD-SCDMA offering this year the whole non-Android “smart feature phone” effort of MediaTek and partners will be limited in its very device launch period, and even Nokia’s Asha effort will be affected, in China at least.


Core Supporting Information

J.P. Morgan Equity Research on MediaTek Inc. [July 31, 2012]

Finer product approach helps drive down chipset cost:
Management is now expecting a native TD smartphone solution to ship in volume in 1Q13 and native EDGE solution to ship in 2Q13. Previously, Mediatek was using WCDMA parts to address TD/ EDGE market – such a move would  help reduce  die size  and thus  cost structure. This has  probably been made possible thanks to the easing engineer shortage.
EDGE  shortage  &  proliferation  may  open  the  door  for  SPRD:
Management  confirms EDGE  part shortage  – this  may  open the  door for  Spreadtrum  competition.  EDGE/  TD  smartphones come  with  a lower entry barrier than WCDMA due to the lack of global field testing challenge – thus an EDGE proliferation is good for Spreadtrumbut may draw tougher future competition for Mediatek.

See: Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 10, 2012]

We revise estimates:
  • Given the rise of smartphone shipment once again, the rise in EDGE portion and EDGE shortage makes us more wary of future pricing competition from Spreadtrum, thus lowering ASP estimate and also expecting slower margin improvement.
  • We are raising feature phone units assumptions in 2013, as there are increasing signs that Mediatek might break into Nokia feature phone (both 2G and TD) by late 2012/ early 2013.

See: Smartphone-like Asha Touch from Nokia: targeting the next billion users with superior UX created for ultra low-cost and full touch S40 devices [July 20 – Aug 13, 2012]

2Q12 earnings call notes
Handset
  • New generation of feature phone 6250 integrates Bluetooth/ FM/ 200 MHz

MT6250
MT6255
Single-Chip GSM/GPRS/EDGE-RX entry-multimedia solution
[MediaTek product page, Aug 11, 2012]
MT6250 is a single-chip GSM/GPRS/EDGE-RX solution that offers highest level of integration with lowest power consumption and best-in-class features. Key features include embedded 64Mb pseudo-SRAM, SAW-less, RTC-less, BT, FM, external dual SPI [Serial Peripheral Interface] serial flash, multimedia support up to 2Mpixel camera, MP4 HVGA video and HVGA display. Integrated RF solution offers exceptional radio performance under stringent ambient conditions. MT6250 platform is pre-integrated with MediaTek’s highly proven, feature-rich SW solution thus considerably reducing the design cycle time and increasing the phone premium for consumers.
Single-Chip GSM/GPRS/EDGE-RX Smart Feature Phone solution
[MediaTek product page, Aug 11, 2012]
MT6255 is a single-chip GSM/GPRS/EDGE-RX solution that offers highest level of integration with lowest power consumption and best-in-class features. Key features include SAW-less, RTC-less, BT, FM, multimedia support up to 5Mpixel camera, MP4 WVGA video and WVGA display. Integrated RF solution offers exceptional radio performance under stringent ambient conditions. MT6255 platform is pre-integrated with MediaTek’s highly proven, feature-rich SW solution thus considerably reducing the design cycle time and increasing the phone premium for consumers.
•  GSM/GPRS/EDGE-RX Class 12, Quad band
•  ARM7-EJ 260MHz
•  Embedded 64Mb pseudo-SRAM
•  Audio: Ogg, FLAC, MP3, AAC, AMR-NarrowBand
•  Tier-1 voice noise reduction and echo cancellation
•  Support up to 262K color HVGA LCM
•  Support up to 2MP camera (YUV)
•  MP4 HVGA@30fps video decode and encode up to MP4 HVGA@15fps.
•  Rich video codec support: H.264, WEBM/VP8, AVI, MJPEG
•  Support dual-standby single talk
•  Integrated RX-SAW, RTC, BT, FM, RF, PMU, USB 2.0 FS
•  Integrated Class-AB audio amplifier (700mW@3.7V)
•  Integrated resistive touch controller
•  Pre-integrated with MediaTek’s highly proven, feature-rich SW platform
•  GSM/GPRS/EDGE-RX Class 12, Quad band
•  ARM926 EJ-S 416MHz
•  Audio: Ogg, FLAC, MP3, AAC, AMR-NarrowBand
•  Tier-1 voice noise reduction and echo cancellation
•  Support up to 262K color WVGA LCM
•  Support up to 3Mp(YUV), 5Mp(JPEG) camera
•  MP4 WVGA@30fps video decode and encode up to MJPEG VGA@15fps.
•  Rich video codec support: H.264, WEBM/MKV/VP8, FLV, AVI, MJPEG
•  Support dual-standby single talk
•  Integrated RX-SAW, RTC, BT, FM, RF, PMU, USB 2.0 HS
•  Integrated Class-AB audio amplifier (700mW@3.7V)
•  Integrated resistive touch controller
•  Support NAND+LPDDR1 MCP
•  Pre-integrated with MediaTek’s highly proven, feature-rich SW platform

Sector Report by Capital Securities Corp., Taiwan [June 25, 2012]

Shipment of MediaTek’s mainstream handset chip (2G/2.5G) arrived at 530mn units in FY11, accounting for ~60-70% of the overall market share
worldwide. Nevertheless, revenue generated by 2G/2.5G handset chip is forecasted to decline by ~15-20% YoY in FY12 on account of weak demand and ASP cut.

image
[MP = Mass Production]

J.P. Morgan Equity Research on MediaTek Inc. [April 29, 2012]

1Q12 earnings call notes
Feature phone
  • End market declining at double digit pace, vs. expectation of down 5% previously.
  • Feature phone pricing down about 25% in last 2 years. This year down probably even more than before.
  • Mediatek is trying to add more value there – with 400MPx, BT integration. MT6255 already in production – and well received.
  • MT6250 (for lower price) will go mass production in late 2Q

MediaTek, Spreadtrum reportedly to land large orders for feature phones [DIGITIMES, July 16, 2012]

Despite a slowdown in demand for feature phones, MediaTek and Spreadtrum Communications are expected to land large-volume solution orders for feature phones from international brands soon, according to industry sources.

MediaTek (联发科的) is expected to receive the speculated feature phone solution orders from Nokia, which has announced plans to slash 10,000 jobs worldwide and other cost-reduction measures, the sources noted.

Meanwhile, Samsung Electronics is expected to source 2.5G/2.75G handset solutions from Spreadtrum, the sourced added.
Spreadtrum is also expected to roll out 4G and quad-core smartphone solutions before year-end 2012, ramping up the company’s total handset solution shipments in the second half of the year, the sources added.

MediaTek lands 2.5G handset solution orders from Nokia, say sources [DIGITIMES, May 21, 2012]

MediaTek reportedly has landed orders for 2.5G handset solutions from Nokia with shipments to begin in the third quarter of 2012, according to industry sources. MediaTek declined to comment.

Given that global demand for 2.5G handset solutions still reaches one billion units a year, there is room for MediaTek to further expand sales in the segment although the company’s sales of 2.5G solutions have been turning weak recently, indicated the sources. MediaTek shipped 550 million 2.5G solutions in 2011.

Indeed, MediaTek has been working on its new platform for so called ‘smart-feature phones’ during the last two years at least. The essence of it can summarized via the following quotes (these exerpts are from the closing “More Details” section, therefore no links are provided here):

MediaTek:

‘Smart-Feature phone’ refers to a feature phone device with Internet functionality.

July 11, 2012: for the latest Twitter case

MRE (MAUI* Runtime Environment) is MediaTek’s innovative middleware technology designed for mobile developers and application providers to deploy services and content for ‘Smart-Feature phones’ [put it otherwise: MRE is a phone application development platform similar to JVM and Qualcomm Brew]. MRE-enabled devices will enable many users to access leading Internet services, such as Twitter, in an intuitive way.

*MediaTek Feature Phone Software Framework and Platform

With MRE, smart-feature phones will be able to run Twitter on minimal memory and hardware requirements, allowing manufacturers and brands to offer price-friendly devices with value-added mobile internet services. People with smart-feature phones will be able to experience a rich native application experience of Twitter consistent with smartphone applications like Twitter for iPhone or Twitter for Android.

Key internet service and application provider partners for MediaTek:

July 11, 2012:
“Our new partnership with Twitter further reinforces MediaTek’s focus on providing differentiated services and value for handset brands, giving them the means to offer affordable, compelling and differentiated mobile solutions to consumers in key emerging markets ,” said Cheng-Te Chuang, Corporate Vice President of MediaTek.

Jana Messerschmidt, Vice President of Business Development at Twitter, said, “The mobile Internet presents a great opportunity for Twitter to reach every person on the planet. Our partnership with MediaTek will help people in emerging markets enjoy the same rich Twitter experience on their mobile devices as more than 140 million others around the world.”

Earlier global partnerships

June, 2011:

According to Ming-Kai Tsai, Chairman of MediaTek, “MediaTek has redefined the mobile landscape through our partnership with Yahoo!. By integrating Yahoo! services into our mobile platform solutions, we are providing our customers and end users with access to the best experience for hugely popular Yahoo! services like Messenger, Mail, News, Weather and much more.”

Rose Tsou, Senior Vice President of Yahoo! Asia Pacific said, “The mobile Internet presents a wealth of opportunity for Yahoo! and our partnership with MediaTek will further connect us with our audiences in growing markets such as Indonesia, Malaysia, Philippines, Vietnam and India where new to Internet users are coming online for the first time through their mobile devices.”

November, 2011:
“Our new partnership with Facebook further reinforces MediaTek’s focus on providing differentiated services and value for handset brands, giving them the means to offer affordable, compelling and differentiated mobile solutions to consumers in key emerging markets such as India,” said Cheng-Te Chuang, Corporate Vice President of MediaTek.

Vaughan Smith, Mobile Partnerships and Corporate Development Vice President of Facebook added, “Every phone should be social and we’re excited to be working with MediaTek to bring Facebook to more devices, in more markets around the world and helping users to connect and share anywhere, anytime.”

May, 2012:
Regarding the new partnership, Ching-Jiang Hsieh, President of MediaTek said, “With the rapid development of mobile Internet applications and services, mobile gaming has become one of the leading value-added service and application in the mobile Internet industry today. I see our new partnership with Gameloft as a major breakthrough for the industry: With MediaTek’s strong platform customization and Gameloft’s cutting-edge game development capabilities, together we will be able to bring even more value to mobile phones, thereby increasing the competitive edge of our customers among mobile phone industry.”

“We look forward to leveraging MediaTek’s high performance mobile platforms to deliver our exciting selection of games to even more users worldwide. Gameloft has been present on the Chinese market for over 10 years with strong business and creation teams and we are thrilled to increase our presence to propose our games to the billion phone users in China. In sync with Mediatek’s philosophy, Gameloft’s mission is to provide a good experience to the mass market at a very reasonable price. Together we share the vision of leveraging our mutual technology and experience to serve the needs of the public in the broadest way possible,” said Gonzague de Vallois, senior vice president of Gameloft.

Leading local handset brands partnering with MediaTek on that:

November, 2011:
“With MediaTek’s new MRE solution, we are in a position to redefine the mobile landscape and give our users their first mobile browsing and social networking experience on a handset that costs less than US$50,” shared Dilip Modi, Managing Director of Spice Mobility, India.

May, 2012:
George Zhu, CEO of TECNO, leading handset brand in Africa also noted regarding the MediaTek-Gameloft partnership, “As one of MediaTek’s strategic partners, the concept of “entertainment” has always been one of the mainstays of the TECNO brand name. We are very excited about the benefits that this strategic partnership will bring to our users. As these two giants combine their strengths, it will allow us to develop even more competitive products which will bring our customers an even better gaming experience.”

Nokia, however, has already been on that route for some time:

What we offer in the current Nokia Asha products is a nice combo of applications, Internet experience and contemporary services. Through our Store, people all over the world are downloading more than 3.5 million apps per day. We have put lot of emphasis on providing locally relevant apps so that you can find what is meaningful in your part of the world.

However, we also have some of the global phenomenons like Angry Birds available on Asha as well. On the Internet experience side we are very proud of the Nokia Browser. It gives people access to the full web yet doing that in a cost-effective way. The browser can compress data traffic by upto 90% ensuring that your phone bill doesn’t explode. And the specific services we offer like Facebook, Twitter, QQ, Foursquare, Maps, email, etc. give people the tools that most of us are using on a regular basis.

Source: Nokia’s next billion: Antti Vasara looks to the future for Series 40 [Conversations by Nokia, Jan 26, 2012]

And Nokia continues with that approach quite parallel to the MediaTek’s recent effort:

The new, free Twitter for Nokiaapp is now available for Series 40 feature phones. …

This new app brings most of the features you’d expect to see from a Twitter client on a smartphone to hundreds of millions of feature phones around the world.

Twitter for Nokia is available for download today wherever Twitter is accessible around the world. Future built Series 40 phones will have the app preinstalled.

Source: Twitter for Nokia now on Series 40 [Conversations by Nokia blog, July 12, 2012]

Nokia aims to

  • further develop its Series 40 and Series 30devices, and
  • invest in key feature phone technologies like the Nokia Browser, aiming to be the world’s most data efficient mobile browser. Early results of this innovation can be found in Nokia’s latest Asha feature phones which offer a full-touch screen experience at lower prices.

Source: Nokia sharpens strategy and provides updates to its targets and outlook [Nokia press release, June 14, 2012]

In the area of Mobile Phones, we continue to renew our Series 40 portfolio. … We acquired Smarterphone, a Norwegian company that brings new user interface technology and expertiseto Nokia. We’ve increased download rates from feature phones to more than 4 million a day by improving store access and payment schemes and adding new apps like Whatsapp, Foursquare and EA.

We released a new version of Nokia Life, which delivers education, health, agriculture and entertainment services via SMS. And we delivered a new proxy browser, and we’re now bringing the browser and web apps down to super low-end devices.

… the acquisition of Smarterphone in this space to give us more flexibility and speed as it relates to the user interface elements, for example, of that platform. ..

Source: Nokia’s CEO Discusses Q1 2012 Results – Earnings Call Transcript [Seeking Alpha, April 19, 2012]

Nokia has today announced the availability of Nokia Browser 2.0, a major update dedicated to Nokia Series 40 devices. The new version reduces data consumption by up to 90%, meaning that consumers can enjoy faster and cheaper internet access. Web sites load up to three times fasterin comparison to devices without cloud-accelerated browsing and consumers will also benefit from a number of other enhanced capabilities.

The browser includes a revamped, modern user experience that makes it simple to find, install and use interesting web apps that offer a richer, more desktop-like internet experience. Launched in mid-2011, the Nokia Browser is the first browser of its kind to support web apps, and now boasts a catalogue of more than 10,000 of the latest apps. Several publishers have experienced over a million downloads in a matter of months, demonstrating strong consumer demand.

Nokia makes internet access faster and easier with new browser for Series 40 devices [Nokia press release, April 23, 2012]

Nokia Browser, Life Tools and Maps for Series 40 have become hugely popular, with Nokia Browser becoming the fastest growing Nokia service ever and Series 40 products accounting for a third of downloads from the Nokia Store (up from 13% in January 2011)

Source: There’s something about Mary… [Conversations by Nokia, Jan 3, 2012]


More Details

MediaTek Announces Global Partnership to Bring Twitter to ‘Smart-Feature Phones’ [press release, July 11, 2012]

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, and leading communications platform Twitter, today announced a global strategic partnership that will see Twitter integrated into MediaTek’s mobile platform solutions, enabling users in emerging markets to access a rich Twitter experience via affordable mobile devices, more easily than ever before.

With this partnership, MediaTek will preload the Twitter application in its MRE middleware as the default feature in its reference design for mobile handsets. Mobile manufacturers and brands can expect to reduce the time-to-market and to develop product differentiation for their consumers. With MRE, smart-feature phones will be able to run Twitter on minimal memory and hardware requirements, allowing manufacturers and brands to offer price-friendly devices with value-added mobile internet services. People with smart-feature phones will be able to experience a rich native application experience of Twitter consistent with smartphone applications like Twitter for iPhone or Twitter for Android.

Mobile internet usage continues to grow every year, more so in emerging markets, innovative products such as the MRE solution helps MediaTek to address the growing demand for mobile internet access. This global partnership underscores the significant potential to present users worldwide with a gateway to access Twitter.

MRE is MediaTek’s innovative middleware technology designed for mobile developers and application providers to deploy services and content for ‘Smart-Feature phones’. The MRE solution provides millions of users in emerging markets with the ability to enjoy rich online experiences previously available only on smartphones. MRE-enabled devices will enable many users to access leading Internet services, such as Twitter, in an intuitive way.

“Our new partnership with Twitter further reinforces MediaTek’s focus on providing differentiated services and value for handset brands, giving them the means to offer affordable, compelling and differentiated mobile solutions to consumers in key emerging markets ,” said Cheng-Te Chuang, Corporate Vice President of MediaTek.

Jana Messerschmidt, Vice President of Business Development at Twitter, said, “The mobile Internet presents a great opportunity for Twitter to reach every person on the planet. Our partnership with MediaTek will help people in emerging markets enjoy the same rich Twitter experience on their mobile devices as more than 140 million others around the world.”

The latest smart-feature phone solution, the MediaTek MT6255, will be the first model to carry Twitter applications. In the near future, twitter service preload will be also expanded to all MediaTek mobile platforms.

Mediatek MT6255 Baseband Chipset Features List [Quazmo blog, Feb 7, 2012]

As you may aware Taiwanese based Mediatek is the top most producer of low cost mobile base band chipset. New to add to their 2G solutions arsenal is the cost down better spec version for MT 6235 platform. Its to be noted that in the recent past Mediatek is facing heavy pressure from Shanghai based Spreadtrum and Taiwan based M-Star also there are speculation that more to come. Let’s have a basic features list review for MT 6255 platform

Mediatek MT 6255 chipset uses ARM9 [1.1 DIMPS/MHz] core processor with clock speed of 416 MHz. Built on System On Chip concept the added specialty is it has both SAW [Surface Acoustic Wave] and RTC [Real-Time Clock] embedded to the chipset which avoids external components. Also they have emphasized on the long battery life which is kind of a common requirement these days. Display can support up to WVGA [800×480] resolution. Cosmos 1.5 UI and Gemini 2.0 for dual sim function are available. Can support both optional 1Gb + 512Mb and 1Gb+256Mb memory options. Support external applications via MRE and Opera Mini v4 is pre installed. Can Play both Mp4 H.264 and H.263 formats at 30 frames per second for both HVGA [480×320] and CIF [352×288]resolutions. On design now, phone running on MT 6255 platform chipset will be available in the market some time around Q2 2012.

From MT6235 Design Notice V2-3 [July 2008]:

MT6235 Main Feature

  • EDGE Class12, GPRS Class 12
  • ARM926EJ-S 208MHz with cache
  • PMU / Touch panel driver integrated
  • 2M / 1.3M / VGA camera (YUV)
  • Chip UID – 315 bit
  • FR, EFR, HR, AMR speech codec
  • Support up to 16.77M color WQVGA LCM
  • Excellent melody format support
    – MIDI, WB AMR, AAC, AAC+, eAAC, digital music
  • Polyphonic melody, 64-tone wave table, stereo loudspeaker

  • SBC encoder capability supports BlueTooth A2DP function
  • Advanced DSP acoustic functionality
    – AEC, noise reduction
  • SD/MMC/MS/MSprocard & SDIO support
  • USIM support
  • Built in USB2.0 (High speed/Device), IrDA
  • QWERTY keypad support
  • Multi-memory system with more flexibility for phone design
    – NOR/pSRAMwith or without AD MUX; burst mode of up to 104 MHz supported
    – NAND-boot supported
    – NAND data storage supported
    – LPSDRAM supported

Snapshot of MT6235 Reference Phone

image

From a MediaTek presentation [June 20, 2011]:

Delivering Value-Added Services (VAS) with MRE now

MRE

MRE (MAUI* Runtime Environment) is a Middleware platform designed for MediaTek’s Feature-phone solution that provides a Content Downloadable Mechanism that enables applications expansion previously reserved for smartphones

*MediaTek Feature Phone Software Framework and Platform

MRE Overview

Seamlessly Integrated into the Software Architecture

image

Partnership Establishment and MRE Strategy

Partner with key leading service providers and Local Brands to enhance the MRE ecosystem through an integrated platform and open strategy

Open and neutral strategy

  • Facilitate and foster the MRE ecosystem with an open attitude to enable more developersto participate in the ecosystem
  • Long-term objective: Open MRE SDK to the market

MediaTek as ecosystem facilitator

  • We won’t be involved in MRE Service operation
    – Still focus on chipset core business
    – Won’t compete with Customers/Solution & Content Providers

Enhance platform value

  • Migrate native applications to MRE to reduce maintenance effort & lower cost with more flexibility
  • Attract more developersto enrich MRE solutions/contents
  • More differentiation possibilities for customers

Integrate key internet services

  • Launch MRE applications of key internet services as part of Mediatek solution e.g.: Yahoo, Facebook….

Intensify partnership with local brands

  • Provide reliable solutions to local brandsfor VAS business

The Must-Know Mediatek Ecosystem

1. Extreme Price Sensitive:
-Mediatek’s Customers care about every cent..
2. Major Attention Focusing on Emerging Markets
3. Significant Market Size:
-2010 MTK Solution Shipment up to 500M even more than Nokia
4. Low Memory Size/Very Optimized Contents Needed:
-Smartphone development logic/practice not properly applicable to Mediatek’s feature devices
5. A New Blue Ocean Market for VAS:
-Not many well compatible VAS solutions for Mediatek devices especially for non-China emerging markets

Why Does MRE Matter for Your Biz?

1. An Official Middleware Supported by Mediatek:

> MRE has become a “default component” with the activated status built in MTK feature phone OS/SW architecture

  • this is a very effective approach to penetrate MRE. As long as our customers take our SW branch (must be needed to operate our chipsets), MRE is as default existing right there.

2. More Strong Stickness/Incentive for Customers to Take

> More original Native MTK apps & Critical Killer Apps will be made by MRE apps in near future….

  • like fundamental app tools such as Calculator, Clock… Or even some key internet apps will be offered to customers in form of MRE instead of native apps as the default apps on SW branch. Customers must adopt MRE to get those key apps compatible. This strategy will create more strong stickness at our customer side to adopt MRE

3. A Systematic Support Rolling Out….

>“Mediatek Forum” established to promote MRE as key strategic plan since this May

  • Forum will organize MRE roadshows and technical seminars in SEA and India to joint our identified SP/CPs on launching out MRE solutions. This is the strong commitment made by Mediatek.

4. Mediatek’s Customers Need MRE to Make More Differentiations:

> More flexible & control for customers on developing differentiations

  • The SW/VAS differentiation for Mediatek’s customers to create is very vital for their survival in homogenous ecosystem. MRE is a technology platform/weapon committed by Mediatek to offer more flexibilities/control for customers to develop the competitive differentiations. SP/CP will take a significant role to facilitate this evolving trend and critical for our customers to rely on

From another MediaTek presentation [June 20, 2011]

Why MRE Rather Than Java?

image

MRE Competitiveness Summary

  1. Cost Efficiency:
    -Less Memory Required: even MCP 32+32 or 64+32 affordable to run
  2. Higher Performance:
    -Light and optimize to perform on Mediatek’s platform
  3. More Flexibility:
    -Many possibilities and development room for customers to create the differentiations, which can enhance the attractiveness/ stickiness
  4. More Penetration Space to monetize:
    -MRE is able to penetrate to low/mid feature phone segmentations which Java hard to reach, which is a new Ocean Blue market to grasp
    -Downloadable:
  5. More Biz Opportunities:
    -The emerging markets for VAS/Content demand on feature phone environment have a tremendous space to grow. This is like a Virgin Land for us to cultivate and to benefit

What is MRE? [MRE blog, Jan 21, 2012]

MRE (MAUI Runtime Environment) is a phone application development platform similar to JVM and Brew. On the MRE platform, you can realize solutions for smart feature phones on feature phones. Meanwhile, MediaTek also provides developers and end suppliers with highly efficient development tools (MRE SDK) and compilation environment for applications, allowing developers to develop applications more quickly and effectively.

Use MRE Platform to Easily Construct a Value Chain for Phone Software
All the functions in MRE are designed to reduce the development and deployment cost for application programs. They are the basic for constructing a good environment.

  • For phone users, phones with MRE platform allow you to download or install MRE applications and games to experience the fun of smart phones.
  • For developers, MRE SDK provides you with high-speed tools and rich APIs, helping you realize various types of applications.
  • For end suppliers, the MRE solutions solve the closed-ended [?closedness?] problems of feature phones and provide rich application experiences.

MRE Features

Supports Local Commands:
MRE applications are developed by ANSI C language and support local commands compiled by ADS, RVCT and GCC. The operating speed of applications can reach or approach the speed of static binding commands. DLL is supported to run applications from the external memory card.
Full Package of Development Tools:
The MRE SDK package provides a full set of development tools and documents, including the integrated development environment, simulator, debugger, monitor, API reference files and sample codes.
Bountiful Interfaces:
MRE packages bountiful interfaces from the MAUI platform and provides standard and simple programming concepts which help you develop all kinds of MRE application programs in easier and faster ways.
An Open Platform:
MRE is a platform of full documents open to companies or individuals to develop application programs. You can acquire more development tools and support from this website.
Sandbox and Digital Certification:
The sandbox mechanism protects the phone system and the user’s personal data from being attacked by hackers through MRE API.
The digital certification ensures the completeness of MRE applications and prevents the system from being damaged by hackers through modifying the MRE applications.

MRE Modules

The figure below lilsts the modules in the MRE platform.

MRE is composed of SAL (Software Abstract Layer), Framework and MRE API. SAL and Framework construct a complete operational environment. Framework is established above SAL which realizes the core functions of MRE, e.g. memory management, dynamic link, etc. By MRE API, the MRE applications call the framework API and MTK platform API to achieve various and rich functions.

From arm.com: ADS (ARM Developer Suite)

ADS consists of a suite of applications, together with supporting documentation and examples, that enable you to write and debug applications for the ARM family of RISC processors. You can use ADS to develop, build, and debug C, C++, and ARM assembly language programs.

The ADS toolkit consists of the following major components:

  • command-line development tools
  • GUI development tools
  • utilities
  • supporting software.

See Further reading on page ix for a list of the ADS documentation

From arm.com: RVCT (ARM RealView Compilation Tools)

RealView Compilation Tools consists of a suite of applications, together with supporting documentation and examples, that enable you to write applications for the ARM family of processors. You can use RealView Compilation Tools to build C, C++, and ARM assembly language programs.

… If you are new to RealView Compilation Tools, read the RealView Compilation Tools Essentials Guide for an overview of the ARM tools and an introduction to using them as part of your development project. …

From wikipediaGCC (GNU Compiler Collection)

… The current stable version of GCC is 4.7.1, which was released on June 14, 2012. … The standard compiler release 4.6 includes front ends for C (gcc), C++ (g++), Objective-C (gobjc), Fortran (gfortran), Java(gcj), Ada (GNAT), and Go (gccgo). Also available, but not in standard are Pascal (gpc), Mercury, Modula-2, Modula-3, PL/I, D (gdc), and VHDL (ghdl). A popular parallel language extension, OpenMP, is also supported. …

From answer to “COSMOS platform and Touch Panel phone. Is this two?” question:

COSMOS only support Touch platform. … The COSMOS platform we launched in W11.12MP, full touch platform, the UE, UI design to meet current user needs, giving users a new experience on a feature phone (class smartphone). … COSMOS support from MRE2.0.

MediaTek Gemini solution to open the dual card dual standby new era [press release (Chiese), Jan 16, 2012]

According to the latest report released by the U.S. market research firm Strategy Analytics, in the third quarter of 2011 has surpassed the United States, the world’s largest smart phone market. With the era of 3G smartphones, the freedom to switch between different networks become increasingly important consumers online increasingly urgent demand for voice and data at the same time, all this in mind, Samsung, Nokia, Motorola and other international manufacturers have access to the dual card dual standby market segments, dual card dual standby mobile phone market has great potential.

At present, a lot of dual sim dual standby smart phone terminal market. However, due to frequent 2G/3G gateway into different countries, roaming and load data download service, dual card dual standby mobile phone prone to continued power a short time, dropped calls and download dropped. Part of the program provider is the blind pursuit of multi-card more than to be ignored these consumers are most concerned about the use of the fundamental problems.

As a leading IC design roots in the mobile phone industry for many years, MediaTek has been a user needs as a fundamental starting point, and constantly develop innovative mobile phone solution. MediaTek years ago, leading the industry to launch dual-card dual standby solutions for the Gemini, the solution has been launched by virtue of the high stability of its platform, the industry’s lowest rate of dropped calls, high system integration and industry-unique low-power, in the short within the time had become the standard one of various mobile phone manufacturers to quickly lead the wave of mobile development.

After continuous R & D and innovation, the United Nations Development Technology Gemini solve the program to achieve a cell phone in a set of chips (BB + RF) of the original architecture, almost does not increase any of the BOM cost of the software to achieve more than one SIM card standby function. Users can be more than one SIM card into a mobile phone in the standby mode to answer any one card calls. Continuing escalation of this program to consolidate MediaTek’s leading position in technological innovation, complete solutions (total solutions) is highly integrated and highly optimized mobile phone hardware and software system architecture, the terminal performance not only to the limit, but also the industry’s lowest power consumption level.

MediaTek recently launched a new generation of dual-card dual standby solutions for the Gemini V2, continuation of the advantages of a the MediaTek total solution complete system solutions that can support two SIM cards operate in 2G/3G networks, the solution for mobile households huge demand of the Internet more to do breakthrough software to optimize the industry’s dual card dual standby program to achieve the only one SIM card during data transmission, another SIM card can receive or make calls, while the standby time with the previous performance the same. Other existing dual card dual standby program, data transmission at the same time, another SIM card is completely unable to voice dial-up behavior. MediaTek Technology Gemini V2 to innovative technologies to enhance the ability to support voice and data synchronization, and give full play to the advantages of dual-card users can enjoy download or the Internet, while answering the phone, avoiding the phenomenon of dropped calls, and truly worthy of the name pairs card dual standby.

Years ago, the three operators in China had dual card dual standby become one of the customized standard, the MediaTek launch of the “true dual standby function will greatly operators welcome. Now is able to switch between the GSM, WCDMA network. The user can no longer have to worry about the bobble in the high-speed Internet access when important calls or call application setting, both to ensure call the Internet correct, they do not particularly change, this is a best of both worlds.

The smart phone’s standby time is short, has been plagued by a number of smart phone users, how do low-power enhancements, MediaTek give full play to the advantages of its total solution, Gemini V2 also achieved a major breakthrough in power on hardware, software and system optimization and innovation, its power consumption is half of the other dual card dual standby solutions can be found: when tested with other programs, Gemini V2 mobile phone standby time is twice that of other programs , but not because of the dual-card feature caused by the wear and tear of standby time. Data upload and download speeds, Gemini V2 to achieve the same industry-leading level in the protocol stack to achieve a great deal of optimization, the program’s data upload and download speed of response is about two to three times faster than competing solutions. become the fastest dual card dual standby solution, which can provide users with an excellent online experience.

In addition, MediaTek uphold from the consumers’ experience starting in Gemini V2 dual-card switching, and choice of Internet user interface (UI) has done a lot more intuitive, more user-friendly design, for example, the user can specify which a card for Internet access, so Internet access will give priority to use this card, which help users to achieve tariff optimization, while ensuring the quality of voice and data to achieve the best.

With a high degree of stability and excellent performance, MediaTek dual card dual standby solution has become the leading fashion benchmark, widely recognized by the major operators, handset manufacturers and users. I believe in the future development, together Technologies R & D and introduced more chip products that meet market and consumer needs, work with partners to promote the Chinese mobile phone industry continue to move toward prosperity.

MediaTek Brings Yahoo! Services Around The World [June 1, 2011]

MediaTek Inc, a leading manufacturer of semiconductors for wireless communications and Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, today announced a global partnership that will embed Yahoo!’s services into MediaTek’s mobile platform solutions. MediaTek is the world’s largest mobile chipset maker and in 2010, the company shipped over 500 million units for assembly into a wide range of mobile phones distributed worldwide.

Yahoo! will be MediaTek’s first global mobile service partner to deliver mobile Internet services including Yahoo! Messenger, News, Finance, Weather, Mail and other Yahoo! popular services on MediaTek’s MAUI Runtime Environment (MRE). MRE is MediaTek’s new middleware technology designed for mobile developers to deploy services and content for ‘Smart-Feature phones.’

With the launch of the MRE technology and the partnership with Yahoo! and MediaTek, the market can expect more ‘Smart-Feature phones’ to be available at an affordable price. This partnership will also allow users of handsets powered by MediaTek’s System on Chips to easily discover and connect with Yahoo! through its best-in-class products, content, tools and services and help them get the most of the digital world. MediaTek has been working closely with leading handset brands such as Cherry Mobile, Spice Group, Spice CSL and Nexian to develop products based on the MRE technology and it is in ongoing discussions with other brands.

According to Ming-Kai Tsai, Chairman of MediaTek, “MediaTek has redefined the mobile landscape through our partnership with Yahoo!. By integrating Yahoo! services into our mobile platform solutions, we are providing our customers and end users with access to the best experience for hugely popular Yahoo! services like Messenger, Mail, News, Weather and much more. ”

“Our collaboration with Yahoo! makes it more convenient for handset manufacturers to accelerate their speed to market and to reduce their deployment cost of those popular services. This is a significant milestone and a win-win for all parties who can now capitalize on the high growth rate of feature phones happening around the world.”

Rose Tsou, Senior Vice President of Yahoo! Asia Pacific said, “The mobile Internet presents a wealth of opportunity for Yahoo! and our partnership with MediaTek will further connect us with our audiences in growing markets such as Indonesia, Malaysia, Philippines, Vietnam and India where new to Internet users are coming online for the first time through their mobile devices.”

The MediaTek and Yahoo! product development roadmap covers MRE, widget capable ‘Smart Feature phones’ and the Android platform. Services included in the roadmap are Yahoo! Messenger, Mail, News, Weather, Finance, Cricket, Flickr and Answers. More services will be added in the future.

Yahoo Licensed MRE Clients [MRE blog, Jan 3, 2012]

With MRE technology, Mediatek mobile device end user can enjoy powerful and high-performance Yahoo services in low-end feature phone. These Yahoo services include Yahoo Messenger, Yahoo News, Yahoo Weather and Yahoo Finance.

Yahoo Messenger

  • Y!M (Yahoo Messenger) is Yahoo chat client for MRE (formerly VRE) enabled MTK platform phones.
  • This version of Yahoo Messenger supports basic features that enables users to do text chat with friends, manage friends, updating profile status, search, Profile picture display, emotion icons, links in chat etc.

Yahoo Weather

  • This is Yahoo Weather mobile client application for MRE (MAUI Runtime Environment) enabled MTK handsets.
  • Application provides weather information for cities. Information provided will be either in Celsius or Fahrenheit units. Application provides weather forecast for five days. User can search cities for which he desires to get the weather information or he can also set a city as his favorite by adding it in My locations list. The weather information of favorite cities is displayed in home screen by default.

Yahoo News

  • This is Yahoo News mobile client application for MRE (MAUI Runtime Environment) enabled MTK handsets.
  • Application helps to fetch news of various countries. User can make any country as his home country after which news categories of that country will get displayed. User can fetch list of headlines for particular selected category and can view summary of news for any listed headline. If user wants to read full news then application will open yahoo news link for that particular news in browser.

Yahoo Finance

  • This is Yahoo Finance mobile client application for MRE (MAUI Runtime Environment) enabled MTK handsets.
  • Application provides information for stocks of various companies by using ticker symbol or searching company’s stock by name. Yahoo Finance application provides graphical representation of ups and downs of stocks of company for different time periods.

MediaTek Announces Global Partnership to Bring Facebook to ‘Smart-Feature Phones’ [press release, Nov 8, 2011]

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, and Facebook today announced a global partnership that will see Facebook embedded into MediaTek’s mobile platform solutions, enabling users in emerging markets to access Facebook, many for the first time, via affordable mobile devices.

MediaTek is the world’s largest mobile chipset platform provider, shipping over 500 million units in 2010, for assembly into a wide range of mobile phones distributed worldwide. This partnership will allow users of handsets powered by MediaTek’s Runtime Environment (MRE), to better connect with their friends, family and coworkers.

MRE is MediaTek’s innovative middleware technology designed for mobile developers and application providers to deploy services and content for ‘Smart-Feature phones’*. The MRE solution provides millions of users in emerging markets with the ability to enjoy rich online experiences previously available only on smartphones. MRE-enabled devices will enable many users to access leading Internet services, such as Facebook, for the first time.

This global partnership underscores the significant potential to present users worldwide with a gateway to access Facebook. Last year, phones powered by MediaTek chipsets represent over 40% of the overall Indian handset market. With the launch of this global partnership, MediaTek is expecting more than half of its customers in India to adopt its MRE solution.

“Our new partnership with Facebook further reinforces MediaTek’s focus on providing differentiated services and value for handset brands, giving them the means to offer affordable, compelling and differentiated mobile solutions to consumers in key emerging markets such as India,” said Cheng-Te Chuang, Corporate Vice President of MediaTek.

Vaughan Smith, Mobile Partnerships and Corporate Development Vice President of Facebook added, “Every phone should be social and we’re excited to be working with MediaTek to bring Facebook to more devices, in more markets around the world and helping users to connect and share anywhere, anytime.”

MediaTek is currently working with leading handset brands, including Spice Group and Micromax in India, Cherry Mobile in the Philippines, and Nexian in Indonesia to roll out their mobile solutions in these key markets.

MediaTek’s chips have been a powerful force behind the worldwide mobile telephony revolution. In emerging markets such as India, the ability to offer features such as color interfaces, cameras, video recorders, QWERTY keypads and dual SIM capability at a compelling price point has driven the uptake of MediaTek-powered ‘Smart-Feature phones’.

“With MediaTek’s new MRE solution, we are in a position to redefine the mobile landscape and give our users their first mobile browsing and social networking experience on a handset that costs less than US$50,” shared Dilip Modi, Managing Director of Spice Mobility.

“This is a true breakthrough for the industry, and we are very proud to be working with a leader in innovation like MediaTek to create unprecedented value for our users across India, many of whom will access popular internet services such as Facebook for the first time via their mobile device,” added Vikas Jain, Business Director of Micromax Mobile.

*‘Smart-Feature phone’ refers to a feature phone device with Internet functionality

MRE Facebook Client [MRE blog, March 8, 2012]

Facebook helps you connect and share with the people in your life. Now it is available on MRE!

 

 

Boost Up Web Browsing On Smart-Feature Phones [Dec 2, 2011]

Opera Mini mobile browsers to ship worldwide on MediaTek’s MRE Platform

Opera Software and MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced that Opera Mini, the world’s most popular mobile browser, will be included into MediaTek’s Runtime Environment (MRE).

MRE is MediaTek’s innovative middleware technology designed for mobile developers and application providers to deploy services and content for “smart-feature-phones”. The MRE solution provides millions of users in emerging markets with the ability to enjoy rich mobile Internet experiences previously available only on smartphones. This partnership will allow users of handsets powered by MediaTek’s MRE platform to enjoy the best and most affordable Internet experience.

Opera Mini has an impressive user base, with more than 140 million users each month and growing. It offers cloud-assisted browsing, where its renowned compression technology reduces data load by up to 90% before sending it to phones. This results in a much faster page-loading speed on a limited bandwidth connection, as well as lower data costs.

“MediaTek and Opera Software share the same vision. We both want people to access the Web on their own terms,” said Lars Boilesen, CEO of Opera Software. “The MRE solution makes the traditional feature phone smarter and, at the same time, delivers the best user experience. Opera Mini makes the Web an enjoyable experience regardless of bandwidth. We look forward to seeing the next billion people to surf with Opera Mini on MRE-powered phones.”

MediaTek is the world’s largest mobile chipset platform provider, shipping over 500 million units in 2010, for assembly into a wide range of mobile phones distributed worldwide.

MediaTek Announces Global Partnership with Mobile Gaming Giant Gameloft [press release, May 11, 2012]

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions and mobile gaming giant Gameloft, today jointly announced a global strategic partnership. Through this global partnership, Gameloft is committed to fully support a wide range of gaming applications available on MediaTek’s feature and smartphone platform solutions. Gameloft has also begun to allocate dedicated R&D team and resource for the development of games that will run on MediaTek’s mobile phone platforms.

To meet the rapid growth of the mobile gaming market, MediaTek and Gameloft have come together to offer high quality games supported by MediaTek’s high performance mobile platforms that can meet the increasing demands of gamers regarding speed and multimedia features. MediaTek announced that its newest single chip solution, the MT6255, which will come pre-loaded with Asphalt 6: Adrenaline™, Gameloft’s most popular racing game to date, as well as trial versions of three other best selling games, Block Breaker 3™, Assassin’s Creed Revelations™, and Brain Challenge 3 : Think Again!™—all at no extra cost to manufacturers. Besides, Gameloft has already begun to funnel resources and game development teams in France, Vietnam, and China to create games that will run on MediaTek powered mobile platforms.

According to a recently released market survey carried out by IT research firm SuperData, mobile gaming will be a $7.5 billion market by 2015E, more than triple the $2.7 billion that it is today. The survey also showed that Asia is currently the largest market for mobile gaming, with revenues forecasted to total $3.2 billion by 2015E, accounting for 40% of the total market. Since anywhere between 3.5% and 10% of mobile free-to-play game audiences will convert to paying users, this market segment offers a large potential for growth.

Regarding the new partnership, Ching-Jiang Hsieh, President of MediaTek said, “With the rapid development of mobile Internet applications and services, mobile gaming has become one of the leading value-added service and application in the mobile Internet industry today. I see our new partnership with Gameloft as a major breakthrough for the industry: With MediaTek’s strong platform customization and Gameloft’s cutting-edge game development capabilities, together we will be able to bring even more value to mobile phones, thereby increasing the competitive edge of our customers among mobile phone industry.”

“We look forward to leveraging MediaTek’s high performance mobile platforms to deliver our exciting selection of games to even more users worldwide. Gameloft has been present on the Chinese market for over 10 years with strong business and creation teams and we are thrilled to increase our presence to propose our games to the billion phone users in China. In sync with Mediatek’s philosophy, Gameloft’s mission is to provide a good experience to the mass market at a very reasonable price. Together we share the vision of leveraging our mutual technology and experience to serve the needs of the public in the broadest way possible,” said Gonzague de Vallois, senior vice president of Gameloft.

George Zhu, CEO of TECNO, leading handset brand in Africa also noted, “As one of MediaTek’s strategic partners, the concept of “entertainment” has always been one of the mainstays of the TECNO brand name. We are very excited about the benefits that this strategic partnership will bring to our users. As these two giants combine their strengths, it will allow us to develop even more competitive products which will bring our customers an even better gaming experience.”

MRE Gameloft Games [April 11, 2012]

Gameloft is the leading mobile game provider in the world. Now end user can enjoy the high quality Gameloft games on MRE devices!

Asphalt 6

 

 

Assassin Creed

 

Block Breaker 3

 

Brain Challenge 3

 

See also:
App Review [list of posts on the MRE blog], currently 20
MRE Eco-System Introduction [MRE blog, Feb 3, 2012]
MRE Version Number Unveiled [MRE blog, Jan 16, 2012]

MoMagic develops App Store solution on MRE platform for application users [MoMagic press release, March 29, 2012]

MediaTek Inc, a leading fables semiconductor company for wireless communications and digital multimedia solutions and MoMagic Technologies which focuses on mobile platform operation and mobile Internet service for India and other emerging markets have tied up for an application development platform called Maui Runtime Environment (MRE).

Developed by MediaTek MRE allows developers to realize smart phone solutions for feature phones. MRE provides application developers high speed tools and rich API set to provide users a rich experience. Phones with MRE Platform are closing the gap with smart phones.

MoMagic has developed App Store solution on MRE platform to help application developers an efficient way to distribute and monetize their application. The App Store will be first launched with a large number of MRE Applications in all areas like Utility, SNS, Games, Entertainment and others. Solutions provided are of a wide variety for the huge feature phone customer base.

“MoMagic Technologies is always focused to work on middle and low end of the phone user. The App Store has been developed keeping in mind the feature phone users”, said Mr. Arun Gupta, CEO, MoMagic Technologies.

“The App Store is very easy to use and navigate around. Store allows users to view newest MRE Applications, most downloaded ones, highest rated ones and also the ones downloaded for future reference”, he added.

Using this App Store user can view the Application details like description, user rating, download, etc. A number of Applications and games can be downloaded with the ease of the download manager and one can pause/resume downloads as preferred. All these features seem to take feature phone one step closer to smart phones in terms of application experience.

It seems in a very short span of time the difference between smart and feature phones would fade awayand it’s all because of platforms like MRE and solutions like MoMagic’s App Store.

“For the past few years we have seen multiple new entries in the mobile platform and hence development of Applications and App Store as a result. All this seems great but the development of Applications has been mostly directed towards smart phones and feature phones have been left out. We should not forget that worldwide feature phones market share is close to 70%, and in Asia and Africa it is still close to 80%”, Mr. Arun Gupta further said.

MediaTek Announces Investment into Spice Digital [press release, July 29, 2011]

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced that it has invested into Spice Digital Limited, one of the largest Mobile Value Added Services ( mVAS ) player in India with presence in close to 20 countries. In connection with this agreement, MediaTek will invest US$ 20 million.

According to a recent study of Standard Chartered, India is set to become the fastest growing major economy in the world by 2012. It is also estimated to have more than 700M mobile subscribers, with that number still increasing. In addition, market research states that the mVAS (mobile value added service) market in India will enjoy over 100% growth over 5 yearsand will constitute about 10% of total telecom revenue for Indian operators. It is no surprise then that an increasing number of Indian operators are putting attention and resources into mVAS, which represents a huge market potential.

Spice Digital Limited was incorporated in 2000 and has become one of India’s top VAS companies with over 30M subscribers. It offers innovative solutions for telecom operators, enterprises, and government agencies using different mobile connectivity mediums of Voice, IVR, SMS, USSD, WAP, 3G & Mobile Applications. The company is well connected with all major operators in India including Bharti Airtel, Vodafone, Reliance Communication and also enjoys accelerated penetration into Africa and SE Asia.

During the signing ceremony held in MediaTek headquarters this morning, Mr. Ming-Kai Tsai, Chairman of MediaTek said, “The mobile Internet presents a wealth of opportunity for MediaTek and we believe India’s IVR and mVAS market, where Spice Digital’s core business lies, will continue to grow. Through this investment in Spice Digital, we are hoping to capitalize on its market potential and reinforce its strong operator relationship and leading position in India, SEA, Africa and Middle East.”

Dr. Bhupendra Kumar Modi, Chairman of SPICE Global stated, “India is already one of the fastest growing large economies in the world and has the potential to become the world’s largest economy. Mobile Internet can help India achieve double digit GDP growth rate and our businesses continue to lead the country’s move on the digital highway with mobile Internet. MediaTek is well known as a leading Mobile IC solutions provider. We are very excited to have signed this definitive agreement with MediaTek. Through this investment, we can together offer more advanced and innovative services and enrich the digital mobile life of the future.”

Oversea MRE Devices ! [MRE blog, April 6, 2012] [$73, 2.8”, 320×240]

With MRE technology, Mediatek worldwide customers can easily to introduce the local applications for product differentiation. So more and more MRE enabled low-end feature phone devices appear in the market with rich mobile games and mobile internet services today.

Thailand:

GNET G818 GNET G817 i-Mobile U3502 I-Mobile S501T
clip_image002 clip_image003 clip_image004 clip_image006

India:

Lava C51 [$42] Micromax MX434I Micromax X55 [$55] Spice M-5225 [$32]
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Wynncom O-888 Wynncom O-777 Wynncom O-799 Karbonn K55 [$51]
clip_image009 clip_image011 clip_image013 clip_image015
       
LAVA KKT 36 [$64] FLY DS123 FLY E141 TV Micromax X288 [$36]
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Lemon Duo 339 Super [$45] Spice M-5885 [$60] HT Mobile I9 HT Mobile 404
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Micromax X368 [$38] FLY Q100 [$43] Micromax MX151 [$23] iBall i225 [$22]
image image image image

Philippines:

Cherry Mobile W2 Star Mobile T501 Star Mobile B501 Star Mobile B302
clip_image002 clip_image004[7] clip_image006 clip_image008[4]

Indonesia:

Nexian G963
[$74, 3.5”, 480×320]
Nexian G965
[$85, 3.5”, 480×320]
Nexian G790
[$58, 2.8”, 320×240]
IMO M306
clip_image001 clip_image003[5] clip_image005 clip_image007[5]
       
Nexian G855 Nexian G967 Venera AKTIV215 IMO M180 [$45, 2.6”, 320×240]
clip_image009 clip_image011 clip_image013 clip_image015

Malaysia:

Spice CSL BB 7500 Spice CSL DS 720
clip_image002[9] clip_image004[5]

Africa:

Tecno T77 [$54] Tecno HD70 Mi-Fone MI-400 G-PLUS L300
clip_image002[11] clip_image003[7] clip_image005[5] clip_image007[7]
       
G-PLUS S20 G-PLUS L300 Tecno T50 Tecno T281
clip_image009[5] clip_image011[5] clip_image013[5] clip_image015[5]
       
iTel E7
[$73, 2.8”, 320×240]
     
clip_image016      

LaTAM:

Verykool I605 BLU Deco Pro BLU Deco
clip_image002[13] clip_image004[7] clip_image006[9]

Other:

MegaGate W750
[$99, 3.5”, 480×320]
F-Mobile B8300 [$67, 3.2”, 400×240]
Pakistan Vietnam
clip_image002[17] clip_image004[11]

Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets

And this is not a speculation but already a reality as the new Lenovo A288t came to market this month for ¥ 569 in retail [US$ 89] and as low as ¥ 479 in wholesale [US$ 75]. Such a breakthrough was enabled by Spreadtrum’s SC8810 SoC and Lenovo Mobile’s ability to exploit such an opportunity in only 5 months. Lenovo Mobile BTW became #2 behind Samsung on China’s smartphone market in June (just thanks to an earlier Mediatek based opportunity), aiming to become #1 in one or two years. So it is safe to say that with a number of other 1st tier vendors and even a kind of revitalised whitebox ecosystem soon joining the Spreadtrum (展讯处在) SoC opportunity, the H2’12 market in China will radically be redefined, with “earthquake-like” consequences for the global smartphone market as a whole. In this way the process indicated earlier in China becoming the lead market for mobile Internet in 2012/13 [this Experiencing the Cloud blog, Dec 1, 2011] will become even more dramatic.

SIGNIFICANT NEW UPDATE: Yes, indeed the revitalised whitebox ecosystem is doing the job, and in the most wonderful way, see $48 Mogu M0 “peoplephone”, i.e. an Android smartphone for everybody to hit the Chinese market on November 15 [Nov 9, 2012], which is the first “lead post” on my trend tracking blog because of such enormous significance.

Updates: Haier Adopts Spreadtrum’s Smartphone Platform [Spreadtrum press release, Aug 16, 2012]

Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced that Haier, one of the global leaders in home appliances, has adopted Spreadtrum’s 1GHz TD-SCDMA Android platform, the SC8810. The Haier HT-I617, a smartphone designed to address the needs of the mass-market consumer, has completed China Mobile’s certification testing, paving the way for commercial launch through China Mobile channels.

Spreadtrum’s SC8810 integrates a 1GHz Cortex A5 processor, 3D/2D Mali graphics accelerator, a 5 megapixel camera sub-system and supports resolution up to WVGA and wireless connectivity including Bluetooth, WiFi and GPS. The SC8810 delivers low power multimode TD-SCDMA/EDGE/GPRS/GSM operations with dual-mode automatic switching and supports TD-HSDPA at 2.8Mbps and TD-HSUPA at 2.2 Mbps. The SC8810 is delivered with turnkey Android and systems software.

Counterfeiters rebrand themselves in China’s smartphone market [Want China Times, Aug 5, 2012]

THL, the new face of a man who once sold counterfeit Samsung phones and decided to starting producing his own brand of smart phone.

After experiencing a major drop-off in sales, the makers of counterfeit cell phones in China, known commonly as “shanzhai” phones, are now breaking back into the market under their own brand names.

Previously reliant on co-opting the names of top leading to sell their bootleg products, the new generation of cell phone manufacturers are focusing on producing budget smartphones under their own brand names.

Stores for these new brands are proliferating in Huaqiangbei, a well-known consumer electronics market in Shenzhen. These new “shanzhai” smartphone producers mostly rely on supplies of chips from MediaTek in Taiwan.

After some initial mishaps, MediaTek belatedly rolled out its first-generation smartphone chip 6513T in the second half of 2011. The move has prompted many shanzhai phone manufacturers to switch to the production of smartphones, some with their own brands.

Shanzhai smartphone makers target mainly the lower and middle end of the market for products priced at around 1,000 yuan (US$156). Huang Jixian, a shanzhai cell phone producer in Shenzhen, opened 210 stores for his new “THL” smartphones throughout China in the first four months of this year. Huang plans to increase the number of his stores to over 300 to bolster the brand image of his products.

In addition to directly owned and franchise stores, Huang has also opened online franchise stores on the platforms Taobao and 360buy. Wang Xuekai, sales manager for THL, says that the different stores play a critical role in the company’s operations, since the shopping and user experience is essential in attracting business. Online sales channels play a supplementary role, Wang said.

Spreadtrum Communications’ CEO Discusses Q2 2012 Results – Earnings Call Transcript [Seeking Alpha, Aug 10, 2012]

Leo Li – Chairman and CEO

In the second quarter of 2012, we achieved revenue of $173.1 million, which is in line with the guidance we gave previously and 7.5% increase over the first quarter. I am very pleased to update you on the progress we have made with our smartphone products.

This quarter we achieved a strong volume ramp-up of our 1 Ghz TD-SCDMA Edge smartphone chipset, shipping more than 1 million units as expected. Customers such as Huawei, Lenovo, [Pryor], Hisense and others have completed China Mobile’s certification test, launched low-cost smartphones based on our products. Many are targeting a new [ratio] price in the range of RMB500 to RMB700 [US$ 79 – US$ 110], which is making TD-SCDMA smartphone even more affordable and attractive for mass market consumers.

We are seeing very strong demand for our smartphone products and are raising our shipment focus. We now expect to ship more than 10 million smartphone chipsets in the third quarter alone. In the high end of TD-SCDMA market, we expanded our business with the first-tier OEMs, growing shipment of our best-in-class TD-SCDMA-based modems. In our customers, our customers use these modems in very high-end smartphone designs.

Our baseband and RF transceivers are shipping in flagship handsets, that is recently launched, including Samsung’s Galaxy S3, HTC One XT and the other devices from first-tier China OEMs.

With the continuing growth in our smartphone chipsets and modem business, we have firmly established our leadership position in TD-SCDMA smartphone market. Our best-in-class modems are designed into top-of-line handsets and our smartphone chipsets are in neighboring 1 Ghz devices at a price of as we low as RMB500 [US$ 79].

Recently, China Mobile has taken steps to speed up TD-SCDMA handset sales in the second half of this year. At a recent conference, China Mobile discussed a plan or plans to increase their investment in TD-SCDMA. In addition, they also encouraged handset makers to sell their TD-SCDMA product through open market with China Mobile providing support with the quality monitoring.

With the China Mobile’s handset replacement market now approaching 100 million units per year, this shift in distribution model will make the TD-SCDMA devices even more broadly available and help speed up the 3G adoption in China.

Looking ahead to the remainder of 2012, we have some exciting product introduction on that. We will be introducing our 1.2 Ghz single-core and dual-core smartphone platforms, our new WCDMA and connectivity products. These products will increase our total addressable market in China and overseas regions and position us for continuing business expansion in 2013.

Randy Abrams – Credit Suisse
Okay. My second question is on your outlook for TD-SCDMA. I think, one, from just a market perspective, volume, maybe what you expect smartphone and feature phones, and how you expect your market share. And I think you did well on recent tenders, maybe how you expect your product positioning. [Marvel] has been talking about a new platform for early next year and with MediaTek and MStar, how you see your market churn positioning and then overall market.
Leo Li – Chairman and CEO
I feel very confident that the TD overall volume for this year, I think what I said before in the last earnings call, is around 80 million to 90 million total units, both including the so-called central procurement, which you mentioned, and open market, which is the non-mentioned. I think the open market in particular next year, I can see a stronger and stronger demand for TD-SCDMA market in China.
So I certainly know for sure or I think next will be well above 100 million units for the total TD demand. So we at the moment, I think we’re about more than 55% market share in TD-SCDMA business. We hope with the technology leadership and also with the business model and then the quality of the products and everything else, we hope that we’ll maintain the leadership position in the future.
Mike Walkley – Canaccord Genuity
Okay, thanks. One question for Leo. Leo, with the MobilePeak hitting the milestone, can you just update us on your WCDMA progress and how you see the competitive landscape as you’re coming to market with that product later in the year?
Leo Li – Chairman and CEO
Sure. Yeah, they’re making nice progress there. I think it’s mostly [inaudible] type of the milestones for their WCDMA. I think also combine the 40nm technology and some other 2.5G product rolls, EDGE, GPRS and GSM, I think we’re making the progress for both modem and smartphone products towards the end of the year. So I think at this moment all the development are on track, so I’m pretty happy.
Jack Lu – RBS
Yeah, hi, Leo. One question for you. Can you talk about your 2012 smartphone full-year target? Because I think last call you mentioned a figure of 15 million to 20 million. Now, given that you are shipping more than 10 million alone in Q3, what’s your thought on that number for this year?
Leo Li – Chairman and CEO
This is a kind of — yeah, we usually only predict for the next quarter, which I did, right, around more than 10 million unit smartphones. If you really put me in a corner, so if I have to say anything to that question, I would like to say at least 25 million units for the whole year. So, yeah, it’s up number from 10 million to 15 million, what I said in early Q2.
Jack Lu – RBS
Okay. One last question if I may, can you talk about expectations for ASPs going to Q3 for both TD feature phones and smartphone products?
Leo Li – Chairman and CEO
Yeah, feature phones, unfortunately the volume dropped sharply. I mean this is unexpected a little bit. The switching from feature phone to smartphone is so quick. It’s quicker than most people expected. But as the pricing there stabilizes, the volume drops very sharply. And at this moment actually for the ASP for smartphones, it’s there quite nicely. We — actually it’s not the pricing pressure issue, rather it’s a whole [inaudible]. There’s a huge demand there. It’s just so strong that it really surprised many of us.
Andrew Lu – BarCap Research
Thank you. Earlier you also mentioned WCDMA smartphone solution will be introduced next year. Did you say Q1 next year?
Leo Li – Chairman and CEO
Actually we will try to introduce production small customers first. You know that, right? With big customers, takes longer time. So, Q1, maybe it could be the right time, and then Q2, something, yes.
Donald Lu – Goldman Sachs
Good morning. Leo, can you give us more color on how can China Mobile help the open market? By open market, I mean mobile probably is not going to subsidize, but can mobile help with distribution or marketing or anything like that?
Leo Li – Chairman and CEO
Sure. Recently there are high-level executives went to Shenzhen, the headquarter [inaudible] right, several times. And then recent one is a very high level China executive went there, had meetings with — we don’t call them free market or [inaudible] anymore, we call them a small brand, right? And actually the meeting, the result is very encouraging, because down the road, you know that year over year subsidies will be reduced and reduced, not increased and increased. So the China Mobile very much encouraging the vendors and the makers of the handsets to engage with open market. Like I said, someone asked me the question, and then, some of my customers already shipping their products in open market without any subsidies. So this is encouraging.
But I think the reason it has been now, not only encouraged by China Mobile, also because the quality of the products and the price of the smartphones, more importantly, we are facing the major trend that the smartphone is replacing the features phones in big way, in such a big way in China that we very much encourage open market people to engage.
Donald Lu – Goldman Sachs
I mean, how — I man, can China Mobile really help? Because China Mobile really is the biggest carrier in China, but can — I mean, let’s say, China Unicom and China Mobile all are encouraging open market. I mean —
Leo Li – Chairman and CEO
Remember, China Mobile was not very encouraging, remember. I mean, like last year, it was totally you had to go through, any product go through the central procurement program, passing quality acceptance test and with the subsidies and this and that, and then whatever type of handset has been determined selected by China Mobile. And now actually I think with the leadership change and then with the new kind of a thinking, I think it’s really helpful that China Mobile has this open market engagement. So they are encouraging this to — okay. And also they say that TD-SCDMA over WCDMA, very much over 2.75G for that matter actually is making a lot of sense because, one, it’s cheaper than WCDMA; two, you don’t need to pay the royalties to the WCDMA. I like that, obviously many folks, right? So they are cheaper price, high quality, and the networks are much improved, and the products much more varieties and more attractive, and the pricing obviously much more affordable.
Leo Li – Chairman and CEO
… EDGE type of smartphone is important for emerging markets. What you said is true. However, for their shipments of other company, I think the majority unfortunately is still in China, not in emerging markets. For the emerging markets, take India and Africa for example, I think at this moment the huge majority is still the low-end feature phone, not even middle-end feature phones.
So that I agree with the statement that EDGE smartphones are very much needed for emerging market, and even Qualcomm come up with the so-called platform, that means the rest of the [inaudible]. However, the volume ramp-up may not be as high as people expected. Only in China that the smartphone demand is so strong. There are other countries, I’m talking about emerging countries, there’s a demand but not as strong as this. Still majority — even the economic situation in some of the emerging countries, they’re actually deteriorating, it’s not improving. In that regard, actually putting pressure to reduce the high-end handsets actually going towards the low end. And then the demand for smartphones is there but not as strong. And then I think it will be — need maybe a couple of years to see the stronger demand, yeah.
Hao Guo – CICC
Okay, thank you. So if I may, follow up two questions. I heard from the industry that Qualcomm going to launch very low-end 3.5G solution in Q3, maybe Q4. Maybe it’s targeting for MTK and for low-end competition. So do you heard about — something about this? And can you comment on this? …
Leo Li – Chairman and CEO
The first one, I don’t comment on other people’s the product introduction. But the thing is I heard a similar type of thing and that means this EDGE smartphone is kind of important. And then as I said, I think most of that type of things being shipped in China, not necessarily shipped in overseas markets. So I think — but also I said in my opening statement and then in my Q&A that in China I think with the TD-SCDMA, to compete with the 2.5G, 2.75G type of smartphones, at least the TD-SCDMA offers some kind of [inaudible] still offer some kind of better connectivity than 2.75G, compared with WCDMA, yes, it’s cheaper and without paying the royalty, right?

End of updates

Note: MediaTek has definitely something going against Spreadtrum in this newly opening space. See: this very online (www.veryol.com)  article of July 17, 2012:
Cottage “big change in the situation (translation by Google)
山寨”大变局 (Chinese original)
For Cheng Rainbow Mobile general manager Wang Zhongcheng, really hard over the past 12 months. As one of the hundreds of small and medium-sized mobile phone manufacturer in Shenzhen, Wang Zhongcheng these eight characters of the “dire straits, lean” to describe his current situation.
Wang Zhongcheng company an area of about seventy to eighty square meters, about 10 young people in this office, mostly for sales staff. … Sitting in the office of Wang Zhongcheng, he showed reporters the company’s newly developed intelligent machines. These new MediaTek 6513T chip, more than 800 frequency, 3.5-inch capacitive screen, Android 2.3.5 operating system, ex-factory price of 400 yuan [US$ 63]. The target consumer groups positioned second and third tier cities in the country. …

Spreadtrum strengthening cooperation with Samsung, threatening MediaTek market position [DIGITIMES, July 23, 2012]

China-based handset solution vendor Spreatrum Communications has stepped up its cooperation with Samsung Electronics and may double its shipments by the fourth quarter of 2012, threatening MediaTek’s leading market position in China, according to industry sources.

Spreadtrum, through the cooperation with Samsung, won a number of TD-SCDMA solution orders from China Mobile in the first half of 2012, while MediaTek secured only one order, the sources revealed.

Spreadtrum has expanded its cooperation with Samsung to include 2.5G/2.75G/3G solutions, and Samsung’s handset shipments to China in the fourth quarter of 2012 will nearly all adopt chipset solutions from Spreadtrum, the sources indicated.

Samsung is expected to ship 70 million handsets to China in 2012, the sources estimated.

Meanwhile, Spreadtrum’s development and trial production of quad-core and 4G solutions is also ahead of MediaTek’s by over six months, indicating Spreadtrum’s improving capability, the sources added.

Note that this Spreadtrum’s cooperation with now world #1 Samsung may have an even bigger impact on Windows Phone. According to a latest report Windows Phone shipments in June were just less than 200,000 units in China which accounting for only 1.6% share of the smartphone market there.
See this it.sohu.com article of July 24, 2012:
Acclimatized! Microsoft Windows Phone Chinese Long Way (translation by Google)
微软Windows Phone中国路漫漫 (Chinese original)

Spreadtrum Smartphone Chipset Undercuts MTK by USD 1 [Marbridge Daily, July 5, 2012]

Adopted from National Business Daily article of June 29, 2012:
Cost of smart phones “counter-attack” the chip manufacturers to bring down program costs to ¥ 300 (translation by Google)
智能手机成本“逆袭” 芯片厂商拉低方案成本至300元 (Chinese original)

Chinese baseband chipset vendor Spreadtrum (Nasdaq: SPRD) has announced that its 8810 chipset is priced at USD 7-8, approximately USD 1 less than MediaTek’s 6573 solution, lowering the price of a 3.5-inch smartphone chipset solution to RMB 450-500 [US$ 70-78]. Spreadtrum currently supplies the 8810 to several major brands, including Samsung, HTC, Lenovo (0992.HK), ZTE, Huawei, and Tianyu (K-Touch). Spreadtrum estimates that its smartphone chipset shipments will exceed 20 mln in 2012.

Taiwanese chipmaker MediaTek received orders from major brands such as Huawei and ZTE (0763.HK; 000063.SZ) in early 2012. MediaTek aims to capture 50% of mainland China’s smartphone chipset market, and expects 60% of business to come from brand clients, while independent handset design firms will account for the remaining 40%.

Qualcomm senior VP Jeff Lorbeck disclosed that many handset vendors, including Lenovo, TCL, and Longcheer, have begun offering 3.5-inch HVGA smartphones using the Qualcomm Reference Design platform priced at USD 50.

MediaTek and Qualcomm have signed an agreement to offer chipsets at market prices, not below cost, according to an industry source. China’s three major domestic chipmakers produce solutions for entry-level smartphones costing under RMB 300 [US$ 50] to produce and sold at a retail price of RMB 600 [US$ 94].

Indeed a week ago came official information on SC8810-based Lenovo A288t becoming available through online channels and retail stores at 599 RMB [US$ 94] list price:

Lenovo Smartphone Based on Spreadtrum’s 1GHz TD-SCDMA Android Platform Completes China Mobile Certification Testing [Spreadtrum press release, July 19, 2012]

Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced that the Lenovo A288t, which is a Lenovo TD-SCDMA smartphone based on Spreadtrum’s 1GHz Android smartphone platform, the SC8810, has completed China Mobile’s certification testing and is expected to achieve sales of more than one million units in the third quarter.

China Mobile’s certification test is a required step and important milestone in the operator’s procurement process and is used to confirm the maturity and stability of TD-SCDMA mobile terminal products.  Lenovo’s completion of China Mobile’s certification process with its Lenovo A288tsmartphone validates Spreadtrum’s 1GHz low-cost smartphone platform as fully compliant with China Mobile’s commercial requirements.

“China Mobile’s certification testing is a key milestone for manufacturers and a prerequisite for mobile phone purchasing by its provincial offices,” said Dr. Leo Li, Spreadtrum’s president and CEO. “The certification of the Lenovo A288t demonstrates its commercial readiness by China Mobile. China Mobile will kick off the purchase of TD-SCDMA phones after completing its certification testing, and this will build the confidence of handset manufacturers in the open market to design the Spreadtrum SC8810 platform into more low-cost smartphones.”

“Lenovo is committed to promoting China’s 3G terminal development.” said Feng Xing, vice president of Lenovo. “We recently completed China Mobile’s certification testing with the Lenovo A288t, which is based on Spreadtrum’s SC8810, and expect to achieve sales of more than one million units of this model in the third quarter, underscoring the popularity of low-cost smartphone devices. This is a milestone in our strategy of vigorously promoting 3G uptake in China by bringing Chinese consumers cost-effective mobiles that are comparable to the world’s top smartphones. The Lenovo A288t is commercially available to consumers now through online channels and retail stores at 599 RMB [US$ 94].”

Spreadtrum’s SC8810 integrates a 1GHz Cortex A5 processor, 3D/2D Mali graphics accelerator, 5 megapixel camera sub-system and supports resolution up to WVGA and wireless connectivity including Bluetooth, WiFi and GPS. The SC8810 delivers low power multimode TD-SCDMA/EDGE/GPRS/GSM operations with dual-mode automatic switching and supports TD-HSDPA at 2.8Mbps and TD-HSUPA at 2.2 Mbps. The SC8810 is delivered with turnkey Android and systems software that reduces the design time and resources required to deliver new handsets to market.

imageCurrently Lenovo A288t is sold for ¥ 569 in retail [US$ 89/94] and as low as  ¥ 479 in wholesale [US$ 75]. It has quite impressive parameters:

  • Network type: Mobile TD-SCDMA, GSM
  • Designs: straight
  • Screen Size: 3.5 inches
  • Resolution: (HVGA) 320 x 480 pixels
  • Touch ways: capacitive screen (multi-touch)
  • Pixels: 3.2 million pixels
  • Operating System: Android the OS 2.3
  • Memory: 256MB RAM
  • Body[?ROM?] size: 512MB
  • Type: Lithium battery, 1500mAh
  • Weight: 105.0g
  • GPS Module: Built-in GPS support A-GPS

Such aggressive exploitation of the SC8810 opportunity is no surprise as today came the report that China market: Lenovo takes up No. 2 in smartphone ranking, says Sino [DIGITIMES, July 26, 2012]:

Lenovo outperformed Huawei, ZTE, and Coolpad to capture the second-rank title in China’s smartphone phone market in June with a 13% share, trailing after only Samsung Electronics which took up a 15-16%share, according data compiled by Sino Market Research.

The launch of low-priced Android-based smartphones and cooperation with the top-three China-based telecom carriers contributed to Lenovo’s success in the smartphone segment, according to industry sources.

Lenovo’s capability to roll out a wide range of smartphone models targeting different price segments is also credited for its prevailing smartphone business, said the sources, adding that Lenovo plans to launch as many as 40 models of its Lephone lineup in 2012.

Following the steps of Lenovo, Acer has recently teamed up with China Mobile and China Unicom to promote its smartphones in China.

Note that Lenovo was probably the most successful vendor to adopt Mediatek’s MT6575 SoC that was leading the H1’12 smartphone market, see the Lenovo A60 related information in Boosting the MediaTek MT6575 success story with the MT6577 announcement [this Experiencing the Cloud blog, June 27, 2012] such as “China Unicom’s top selling handset in the sub-RMB 1000 [sub-US$ 157] smartphone category”. Today’s it.sohu.com article (of July 26, 2012) is providing further interesting details on that:
Lenovo mobile phone whether a flash in the pan? Liu [Jun] said that sustainable success (translation by Google)
联想手机第二是否昙花一现?刘军称可持续成功 (Chinese original)

In 2010, the company launched the “Music Fund”, support for native application development business growth. “Music Fund” first phase of investment of 100 million yuan, managed by Legend Holdings, the company’s professional investment team operations. “Music Fund”, as the angel investors will focus on the development of start-up and early business support in the mobile Internet applications and services.
Liu [Jun, senior vice president of Lenovo Group, MIDH (Lenovo Mobile Internet and Digital Home Business Group) president] said in the dialogue with the Sohu IT, app store has more than 70,000 applications, nearly ten million monthly downloads, the latest data is Lenovo music application store has been downloaded more than 100 million times. Referring to the strategy to build a music store, Liu stressed, Lenovo insisted Android+ strategy on top of the native system in Android, plus Lenovo’s own software.
Liu predicted that Lenovo Mobile [climb up to the market] will be completed within a year or two beyond, to become the leader of the domestic market share. “Speed ​​has become the core competitiveness of Lenovo Mobile, one of R & D speed. First, the speed of the supply chain.” Said Liu Jun, “smart phones than traditional mobile phones more like PCs, therefore, the product delivery time became particularly important, who first to enter the market who will have a head start. “
… Introduced, according to Liu Jun, Lenovo’s first best-selling models A60 color using MTK solution, from design to development to market in just five months, in accordance with the normal process, the same configuration of intelligent models often require 9-12 months of preparation time, Lenovo ahead of competitors in three or four months, in order to grab the opportunity, and accounted for the thousand Yuan machine market.
… Liu said Lenovo Mobile is already considering international expansion, and has taken a number of footsteps, such as Lenovo launched a smart phone in the Russian market. Accordance with the planning of the Lenovo Group, Lenovo will take the first emerging markets, after mature market strategy, the focus of this year, Russia, India, Indonesia and Vietnam.
At the end of the interview, Liu stressed that our primary task is to do the domestic market into the international market, Lenovo does not rule out in the interview a mergers and acquisitions strategy.
Previously, Lenovo executives repeatedly claimed that M & A has become the core competitiveness of the Lenovo Group. Look at the history of mergers and acquisitions from Lenovo, Lenovo has successfully completed and the integration of the United States IBM, NEC of Japan and Germany, Medion. Of course, the above integration is built around the PC expanded.

In the First Quarter 2012 Results Presentation[May 4, 2012] from Spreadtrum we could find the following slide:

image

and in the Q1 2012 Spreadtrum Communications, Inc Earnings Conference Call Transcript [May 4, 2012] (available via) the following remarks by Dr Leo Li Spreadtrum Communications, Inc – Chairman and CEO: [in]

I just came back from meeting yesterday from China Mobile. … Actually I was told by the Chairman of China Mobile that more than 60 million [will be] centrally procured — actually that’s a minimum number. The actual number will be much higher. So I am very confident my take from China Mobile for recent meetings, executives, yes they are expanded the activities into TD-SCDMA and then they will resume the phase five or phase six type of development, further invested into infrastructure of TD-SCDMA, they will ramp up a much, much higher volume.

Actually next year they — I was told by both China Mobile and other experts in the industry that there will be more than 100 million units expected for TD-SCDMA. This year 80 million to 90 million. So this volume is — I think it’s real and I am very confident that the China Mobile — I was told by China Mobile people, by the way. It’s not that I just say that. It is — TD — it’s here to stay and it will grow very fast.

I think for open channel [i.e. whitebox vendors] will be 20 million-ish or 30 million-ish, will be actually more than 50% of smartphones and for centrally procured — according to China Mobile — I mean, today there is 50-50. So smartphones actually is at or more than 50% of the total TD shipment.

The reason open market [i.e. whitebox vendors] wants TD-SCDMA, you will understand why they want EDGE but TD is very interesting because remember China Mobile has more than 600 million subscribers and then the TD market actually — if you want to use the smartphones obviously you want to have some kind of connectivity, Internet communication and then you have only two choices.

One is W, the other is TD and then the W[CDMA] is more expensive, TD is cheaper. So that’s why — and also TD has this clear advantage over W[CDMA], is that you do not need to change the SIM card. You only change your hand set. You keep your same 2.5G SIM card and then purchase a TD smartphone or TD feature phone. You can enjoy, utilize TD, the wideband or faster data service.

To some extent, even I was told that in the Shenzhen market, maybe it’s kind of like revitalized by the TD-SCDMA or EDGE smartphone type of product, maybe help them to regain so-called strength to engage with the domestic market. Remember in the second half of last year it very rapidly went down — collapsing of (inaudible) market, right. I think I we’ve been asked by many of our Shenzhen customers, asking for both TD products and EDGE smartphone products.

I think [in] the second half the ramp up will be very robust. … both through the carriers … and open channels in the second half of the year, in particular third or fourth quarter, maybe more towards fourth quarter for the open market because people are preparing for the design right now.

… the 8810 and the 6820, those are our so–called single core. I think by the end of Q3 or early Q4 we will offer the dual core 1.2 GHz type of product and then by the end of this year or early next year we will offer quad core, again 1.5 GHz products both of which will be based on 40–nanometers product.

Also it was mentioned in the previous, Q4 2011 Spreadtrum Communications, Inc Earnings Conference Call Transcript [Feb 29, 2012] (available via) that:

… from what we’ve seen, that the open market segment starts growing in volumes or demand is obviously there. I’ll give you examples. There was the WCDMA type of smartphones, right, in China. However, when we go into detail for the WCDMA users, smartphone users, we’ve found that 70% of them are actually China Mobile users, meaning they actually cannot even use the 3G features, WCDMA features for those smartphones.

So obviously there is a natural demand for TD-SCDMA type of low-end smartphones, because for the same China Mobile users they can enable the 3G high-speed data type of applications. So both for feature phones and for smartphones, we’ve seen — from our customer we’ve seen a demand for TD-SCDMA type of products.

we launched the — I think [in] Q4 of the — excuse me, 600 megahertz type of Android [see: World’s lowest cost, US$40-50 Android smartphones — sub-$100 retail — are enabled by Spreadtrum [in this Experiencing the Cloud blog, Dec 11, 2011 – Feb 27, 2012]]. One thing we didn’t anticipate was the market really don’t — they want the higher frequency one. I think we’ve seen an unusually fast market shift. I can tell you this. November, even October/November last year, even October, right, 600 megahertz type of Android smartphone was selling like hotcake. However, by November and then early December, all of a sudden the market demand for 1 gigahertz type of thing, because you want to have some kind of user experience with smartphones.

TD smartphones hasve become very attractive to general consumers and users of the TD type of — the TD market. For our TD-SCDMA 1 gigahertz Android, either Android 2.3 or later 4.0 type of things, ours are highly — maybe the highest level of integration. And like I said, maybe we are lowest cost structure in this segment.

That is Spreadtrum was able readjust its December 2011 strategy for the quickly changed market demand as is clearly visible from the following press releases as well:

Spreadtrum Introduces 1GHz Low-Cost Smartphone Platform For TD-SCDMA & EDGE/WiFi[Spreadtrum press release, Jan 4, 2012]

Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G and 3G wireless communications standards, today introduced a 1GHz Android smartphone platform for TD-SCDMA (SC8810) and EDGE/WiFi (SC6820) and announced that both products are now samplingwith customers. With these two new solutions, Spreadtrum is redefining the performance standard for low-cost smartphones, enabling OEMs to deliver 1GHz performance at US$100 retail prices.

“Our 1GHz Android platform sets a new bar for low-cost smartphone performance,” said Dr. Leo Li, Spreadtrum’s president and CEO.  “The graphics and web browsing performance of the SC8810 and SC6820 compares favorably to one of the most popular smartphone models globally, delivering a high performance applications and gaming experience for consumers. This type of experience has previously been available only in mid- to high-end handset models and can now be delivered by OEMs in US$100 smartphone models.  This will reshape the definition of and consumer expectations for a low-cost handset.”

Spreadtrum’s 1GHz platform is the most highly integrated, lowest power smartphone platform for the TD-SCDMA market. The solution delivers the lowest chip count with a multimode single-chip RF transceiver supporting TD-SCDMA, EDGE, GPRS and GSM and integrates power management.  The platform’s Cortex A5 processor architecture delivers more than 40% lower power consumption compared to ARM11-based products and more than 70% lower power consumption than Cortex A9 products, delivering differentiated standby and talk time performance relative to other smartphone models.

Designed with 40nm CMOS silicon technology, the SC8810 and SC6820 baseband platforms are powered by a Cortex A5 1GHz processor and incorporate an advanced multimedia subsystem which includes a Mali GPU with 3D/2D graphics acceleration and supports high definition video playback, a 5 megapixel camera, a WVGA [800×480] touch panel and connectivity features including Bluetooth, WiFi and GPS. The SC8810 supports TD-SCDMA with HSDPA at 2.8Mbps, HSUPA at 2.2Mbps as well as quad-band GSM/GPRS/EDGE with dual-mode auto handover, while the SC6820 supports quad-band EDGE/GPRS/GSM.  Both products combine silicon hardware with turnkey Android software that reduce both the design time and design resources required to deliver new handsets to market.

Spreadtrum’s expansion of its smartphone platform coincides with rapidly increasing demand in China for smartphone products.  Industry analysts expect the smartphone market in China to exceed 100 million units in 2012, leading global demand for smartphone products.

Spreadtrum Announces Commercial Availability of its 1GHz TD-SCDMA and EDGE Android 2.3/4.0 Platforms [Spreadtrum press release, April 26, 2012]

More than 200 Smartphone Design Wins Lay Foundation for Second Quarter Volume Shipment

SHANGHAI, April 26, 2012 — Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced the commercial availability of the SC8810, Spreadtrum’s 1GHz TD-SCDMA Android platform, and the SC6820, Spreadtrum’s 1GHz EDGE/Wifi Android platform. Both the SC8810 and the SC6820 support Android 2.3 and Android 4.0 designs.

“We have now secured more than 200 design wins for our 1GHz TD-SCDMA and EDGE/WiFi Android platforms, and we are expecting to see volume shipments of more than one million units during the second quarter,” said Dr. Leo Li, president and CEO of Spreadtrum Communications. “With these designs, our customers are targeting a $50-100 retailsegment, unsubsidized.”

The SC8810 and SC6820 have been adopted by China and global OEMs on large scale to address the growing demand for low-cost smartphones in China and emerging markets. Both products support both Android 2.3 and Android 4.0 platforms, deliver best-in-class power consumption and demonstrate graphics/web performance on par with globally popular premium smartphone models, while supporting sub-$100 unsubsidized retail price points. The solutions are designed into handsets that are expected to launch commercially starting in May.

The company was also quick to rearrange its 2.5 offering for the feature phone market as there were quick changes as well:

Spreadtrum launches industry’s first 40nm 2.5G baseband [April 26, 2012]

SHANGHAI, CHINA: Spreadtrum Communications Inc. announced commercial availability of the SC6530, the industry’s first 2.5G baseband designed in 40nm CMOS silicon.

“The SC6530 is an industry first for the 2.5G market,” said Dr. Leo Li, president and CEO of Spreadtrum. “By leveraging the most advanced process node in the 2.5G segment, we are able to achieve higher performance at lower cost relative to competitive alternatives.”

The SC6530, in addition to its 40nm design, is the first 2.5G product from Spreadtrum to integrate its leading-edge baseband and RF transceiver technology into a single-chip, simplifying design and reducing overall solution footprint. The chip incorporates an ARM9 processor for high performance on a low-cost platform, and supports quad-band GSM/GPRS, triple-SIM function, HVGA display, H.264 decode and integrates an audio PA. The SC6530 couples its advances in performance, cost and integration with Spreadtrum’s mature, proven turnkey software.

The SC6530 is commercially available now. Spreadtrum expects to achieve volume shipments in May.

Spreadtrum’s three leading SoCs for the second half of 2012 products have the following parameters:

image

image

Source: the following Spreadtrum  product pages
SC8810 TD-HSPA/TD-SCDMA/EDGE/GPRS/GSM 1GHz Low-Cost Smartphone Platform
SC6820 EDGE/GPRS/GSM 1GHz Low-Cost Smartphone Platform
SC6530 GSM/GPRS Single-Chip Baseband/RF Transceiver for Multimedia Feature Phones
Notes:
1. WiFi and location technologies for SC8810 and SC6820 are according to Spreadtrum selects CSR connectivity and Location for Smartphone reference designs [CSR press release, Feb 27, 2012]. This is particularly relevant for SC6820-based EDGE/WiFi smartphones.
2. The ARM Cortex-A5 core has 1.57 DMIPS/MHz performance, while the ARM9EJ-S core 1.1 DMIPS/MHz performance. The former can be used in multicore SoCs as well with upto 4 Cortex-A5 cores (which Spreadtrum will exploit in its upcoming SoCs as well).
3. Dual-SIM Dual Standby solution became available as an option on Spreadtrum’s SC88xx series of TD-SCDMA basebands as well as future products, beginning in 4Q11. See: Spreadtrum Introduces First TD-Dual-SIM Dual-Standby Solution for TD-SCDMA [Spreadtrum press release, Oct 11, 2011]

Just this week came also the announcement of the – probably – highest end smartphone built on SC8810: Spreadtrum Powers Dual-SIM Dual-active TD-SCDMA Smartphone from Huawei [Spreadtrum press release, July 23, 2012]

Huawei T8808D completes China Mobile certification testing

Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced that Spreadtrum’s SC8810 1GHz TD-SCDMA smartphone platform is powering the Huawei T8808D, a dual-SIM dual-active smartphone for China Mobile consumers.

Huawei’s dual-SIM dual-activefeature provides consumers with maximum flexibility in how they manage operator service fees. The dual-SIM function allows consumers to choose the SIM that offers the lowest rate or the best network coverage given their location to make or receive calls, send text messages, or use data. Dual-active capability allows both SIMs to be used at the same time, enabling users to switch back and forth between two calls and use voice and data functions simultaneously.

Mr. Wang Weijun, Huawei Device’s president of its Chinese division, said, “T8808D, as Huawei’s first dual-SIM dual-active mobile phone, delivers experience innovation to China’s 3G TD-SCDMA market. In collaboration with Spreadtrum, Huawei will continue to promote popularization and development of smartphones to meet the diverse needs of Chinese consumers with a variety of high quality terminal products.”

“Spreadtrum is driving technology innovation with 2.5G/3G single-chip dual-card dual-standby technology,” said Dr. Leo Li, Spreadtrum’s president and CEO. “In cooperation with Huawei, we have enabled the first TD-SCDMA device based on Spreadtrum’s SC8810 smartphone platform with dual-SIM dual-active capability. This feature will enable consumers to select attractive 3G services while maintaining their original operator service packages. We believe that this flexibility provided to the consumer will help further promote the rapid development of China’s TD-SCDMA market.”

Note that Spreadtrum’s early December 2011 flagship SoCs were clearly inferior to its current flagships:

image

image

Additional source: the following Spreadtrum product pages
SC8805G TD-HSPA/TD-SCDMA/EDGE/GPRS/GSM 600MHz Entry-Level Smartphone Platform
SC6810 EDGE/GPRS/GSM 600MHz Entry-Level Smartphone Platform

Spreadtrum is also investigating alternative software platforms as shown by:

Spreadtrum Low-Cost Smartphone with HTML5 Operating System Demonstrated at Mobile Asia Congress 2012 [Spreadtrum press release, July 16, 2012]

Mozilla showcases Spreadtrum smartphone running Firefox OS, highlighting potential of HTML5 on low-cost smartphones

Spreadtrum Communications, Inc. (NASDAQ: SPRD; “Spreadtrum” or the “Company”), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, today announced that Spreadtrum’s SC8810 smartphone platform was selected by Mozilla to showcase its HTML5 operating system, Firefox OS, running on low-cost smartphone devices. Mozilla demonstrated the handset, based on Spreadtrum’s 1GHz SC8810 smartphone chip and running Mozilla’s Firefox OS, at its booth during Mobile Asia Congress 2012 held last month in Shanghai, China.

Firefox OS for mobile devices is built on Mozilla’s “Boot to Gecko project” which allows HTML5 applications to access the underlying capabilities of a phone, previously only available to native applications. “Firefox OS is another major step at Mozilla to bring its core values — openness, innovation and opportunity on the web — to users and developers on smartphone platforms,” said Dr. Li Gong, CEO of Mozilla Online Ltd and Mozilla Taiwan. “Our collaboration with Spreadtrum will help enable the power of this truly-open operating system to reach the billions of consumers in emerging markets who will be coming online as first-time smartphone users as well as existing smartphone users who are looking for greater value at lower cost.”

“We have been closely tracking the progress of the “Boot to Gecko project” since its inception and are very excited about Firefox OS as a concrete realization,” said Mr. Yi Kang, vice president of marketing at Spreadtrum Communications. “This type of solution has generated a lot of interest from operators, as the open-source HTML5 platform can provide them with complete control over the handset experience. We expect that the appeal of this platform to our customers will grow as the HTML5 application ecosystem expands.”

This is leading to speculations like: The Feature phone rises (again?) [EE Times, July 24, 2012]

Is it plausible? You bet. I already see signs that make such plots believable.

First is the emergence of Firefox OS. While the jury’s still out on yet another new mobile OS, this HTML5-based mobile operating system may have enough power to stir the debate.

$40 smartphone
Second, there is mounting market pressure (from handset vendors and operators alike) for low, low-cost smartphonesIn an interview with EE Times in early June, Spreadtrum’s CEO Leo Li was on the record by saying that “our customers are ready to roll out $40 ‘real’ smartphones this year.”Every chip company and handset vendor is in the market for a solution that makes all levels of smartphones possible at low cost.

Third, operators are hatching a plot to retain full control of the billing relationship with subscribers.  “Currently, operator billing is available for Android for only a handful of operators, all in developed countries,” according to Daniel Gleeson, an analyst on Mobile at IHS Screen Digest. “Otherwise payments for apps, games etc. go through credit card companies. Obviously operators would prefer that this goes through them as they would get a small slice of that pie as well.”

Fourth, as legal wrangling escalates on Apple iOS vs. Google’s Android IP front, handset vendors are surreptitiously looking for an alternative system – possibly something available for free.

Fifth, let’s not forget about a huge global market — beyond the United States and Europe — that hasn’t embraced smartphones yet. This creates big openings for developers of new technologies and new players on the mobile market.

Above all, I’m convinced that feature phones (OK, “entry-level smartphones”) are not going away, largely because the definition of smartphones vs. feature phones, in my opinion, is fundamentally phony. At best, it’s based on a self-serving marketing pitch by smartphone proponents.

image

Smartphone-like Asha Touch from Nokia: targeting the next billion users with superior UX created for ultra low-cost and full touch S40 devices

UpdatesNokia Asha 310 debuts with Dual SIM and Wi-Fi [Nokia press release, Feb 12, 2013]

Nokia Asha 310 smartphone ( http://nokia.ly/158MDjy) is all about doing more. Up to 3 times more internet browsing on your existing data bundle, thanks to data compression from the cloud-powered Xpress Browser. More time with your friends on Facebook, Twitter and eBuddy. More of the world outdoors with Nokia Maps, pre-loaded to save data, enabling you to get from A to B and discover nearby points of interest. And more fun, thanks to YouTube, Redbull and 40 free EA games including best-sellers like FIFA, Tetris and Need for Speed.
Nokia Asha 310: $102 (list) – a dual SIM enhanced version of the Asha 309: $99 (list)
+ Both Asha 309 and 310 are WiFi enabled, EGPRS and GPRS based versions with modest camera (2 MP), video (176 x 144 pixels H.263 only recording at 13 fps, playback at 15 fps) and processing power (800 MHz as indicated in India) capabilities. The top Asha 311 ($115 list price in India) is a 3.5G phone with 3MP camera, 640 x 480 pixels H.263 and MPEG-4 recording at 25 fps, playback at 30 fps, and a 1 GHz ARM11 processor.  The best retail price on the major Asha market, India: Asha 309 is Rs. 4349 [$US 80.5] and Asha 311 is Rs. 5349 [$US 99]. You can download a detailed comparison of these top Asha devices from here (PDF).
Swap SIM cards to suit your lifestyle
With Nokia’s built-in Easy Swap Dual SIM technology, consumers can use the external slot on the Nokia Asha 310 to insert a secondary SIM card, while keeping their principal SIM card in place behind the battery. The Nokia Asha 310 puts the user in control, with the ability to shift between SIM cards for personal or work use without turning off the phone. They can also swap SIM cards while on-the-go, to get the best available tariffs when commuting. Nokia Easy Swap Dual SIM makes it possible to assign and store unique profiles for up to five SIM cards. Users can designate SIM cards for text, voice and data and switch between them at their convenience.
Freedom to do more online with Wi-Fi
The addition of Wi-Fi in the Nokia Asha 310 gives users a fast and easy way to enjoy more online, including streaming videos from YouTube or downloading the 40 free EA Games from Nokia Store. The ability to connect to free Wi-Fi hotspots whether at home or on the go means users aren’t constrained by their data plan.
The Nokia Asha 310 comes pre-loaded with Nokia Xpress Browser, which delivers a fast and fluid browsing experience and support for thousands of web apps. Nokia Xpress Browser compresses Internet data by up to 90%, saving consumers money.

“The Nokia Asha 310 is the first-ever Nokia smartphone to offer both Easy Swap Dual SIM and Wi-Fi in the same device. It gives consumers the best of both worlds, allowing them to separate work and play, or speak with friends on other mobile networks more affordably,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “The addition of Wi-Fi support gives users the freedom to enjoy much more of the Internet compared to competitive devices at this price point.”

The newest addition to the Asha Touch family of smartphones, the Nokia Asha 310 features a 3″ scratch-proof, capacitive touchscreen that complements the sophisticated design. It features a 2 megapixel camera and comes with a 4GB* memory card included, with support for a further 32GB of external memory.

The Nokia Asha 310 will be available to purchase in Asia, India, the Middle East, Africa and Brazil starting Q1 2013. Suggested pricing is 102 USD before taxes and subsidies. Available colors include black, white and golden light.

*In Brazil, The Nokia Asha 310 will have a 2GB memory card included

How Asha got smart [Nokia Conversations, Jan 24, 2013]

… We talked to Jussi Nevanlinna, VP product marketing, to find out more. …

Nokia Xpress Browser – More browsing, less waiting [nokia YouTube channel, Jan 15, 2013]

Sometimes particular components in the Asha range are actually ahead of the curve. Take battery life, for example. People who use a smartphone have been taught not to expect a particularly great battery life – a day or two, perhaps. So a phone like the Nokia Asha 309 comes as a real revelation to them. This phone has a standby time of 42 days. You could leave it on the kitchen table, go off sailing round the world for a month, come back and still have several days’ work left in it.

And lastly, how is the Series 40 operating system holding up into the 21st Century?

Pretty well, we think. Again, we have to base this on what our customers tell us. The OS has an extremely high Net Promoter score – that’s a measure of how likely people are to recommend something to other people. They describe the user experience as “rich” and say that it “performs quickly”.

And, of course, while Series 40 was first conceived quite some time ago, it’s in a continual process of evolution. When we moved to touch, that demanded a whole host of technical improvements and redesigns for the interface and user experience.

Asha Touch devices are actually the leading smartphones in a number of markets. In China and Indonesia, the Nokia Asha 305 is the top-selling smartphone in its price band. In India and Pakistan, in fact, across the IMEA (India, Middle-East and Asia) region, it’s the top-selling smartphone overall.

One reason for this is the way we go about creating them. We don’t just take an expensive design and then shrink it down or chop things off until it hits the price point. Some of our competitors do this, and it can lead to phones that feel ‘cheap’. Our phones are built from the ground-up to deliver a particular set of user experiences. They are purpose-built, not cut-down.

Diwali Offer with Nokia Asha Smartphones TVC [NokiaIndiaOfficial YouTube channel, Oct 16, 2012], remark from Wikipedia: Diwali … known as the “festival of lights,” … observed by Hindus, Jains, Buddhists, Sikhs

This Diwali is going to get colourful with Nokia. Buy any Nokia Asha Smartphone and get Yatra.com travel vouchers worth Rs. 4,500 [US$ 84]. Watch as Pummy Aunty learns it the hard way. Please visit http://bit.ly/thisdiwalicelebrateholi for more information.

The Story of my Nokia Asha – Aditya in Jakarta [Sept 26, 2012]

The Me & My Asha video series tells the story of how different people around the world see Nokia Asha: http://nokia.ly/PqL3Ad. Aditya is a 20-year old university student who lives in Jakarta. For him, the Nokia Asha is fast, stylish and easy.

image

Nokia Corporation Q3 2012 Interim Report [press release, Oct 18, 2012]

… Mobile Phones Q3 volumes increased quarter-on-quarter to 77 million units; strong sales start for new Asha full touch smartphones, with volumes of 6.5 million units. …
Commenting on the Q3 results, Stephen Elop, Nokia CEO, said:
… In our mobile phones business, the positive consumer response to our new Asha full touch smartphones translated into strong sales. And in Q3, our mobile phones business delivered a solid quarter with sequential sales growth and improved contribution margin. …
Mobile Phones
Q3/2012
Q3/2011
YoY
Change
Q2/2012
QoQ
Change
volume(mn units)
76.6
89.8
-15%
73.5
4%
ASP
31
32
-3%
31
0%
… On a year-on-year basis, the decrease in our Mobile Phones volumes in the third quarter 2012 was primarily due to the decline in volumes of our lower priced devices that we sell to our customers for below EUR 30. Volumes of our higher priced devices also declined, partially offset by volumes of our newly launched Asha full touch smartphones.
On a sequential basis, the increase in our Mobile Phones volumes in the third quarter 2012 was primarily due to volumes of our Asha full touch smartphones. In addition, volumes of our devices that we sell to our customers for below EUR 30 increased sequentially, whereas volumes of our QWERTY devices declined sequentially.
… On a sequential basis, our Mobile Phones ASP was approximately flat in the third quarter 2012 as higher sales of our lower priced devices that we sell to our customers for below EUR 30 were offset by higher sales of our Asha full touch smartphones which carry higher ASPs.
THIRD QUARTER 2012 OPERATING HIGHLIGHT
– Nokia announced the Nokia Asha 308 and Asha 309, new additions to the Asha Touch family. The dual SIM Nokia Asha 308 and single SIM Nokia Asha 309 give consumers fast web access at low cost. Nokia also released a new version of Nokia Xpress Browser, which enables up to 90% more efficient mobile browsing and faster access to rich web applications compared to conventional browsers. The Asha 308 and Asha 309 offer a fluid ‘swipe’ user interface and an open environment for third-party application development, characteristics that have earned the complete Asha Touch range full smartphone classification from global market research companies and analysts such as GfK.
– Nokia unveiled Nokia Life+, the latest evolution of its widely-used Nokia Life service. Nokia Life+ is a Web application, which will provide millions of people with valuable information on education, health and “infotainment” topics. Nokia Life+ will be supported by the Nokia Asha 308 and Nokia Asha 309 smartphones alongside a wide range of Nokia mobile phones.

Nokia Asha 308 – Ready for everything [nokia YouTube channel, Sept 27, 2012]

The world is waiting. Dive in with super-fast browsing and social media, slick touch screen and data tracking. Do more, pay less with the Nokia Asha 308. Screen images are simulated and some sequences shortened

Nokia expands Asha Touch range to offer consumers smarter Internet experiences [press release, Sept 22, 2012]

… Nokia estimates the retail price for the Nokia Asha 308 and Nokia Asha 309 to be about USD 99, excluding taxes and subsidies, with shipping expected to start in the fourth quarter 2012. …

… In addition … Nokia introduced a new web-based tool that makes it even easier to build new applications. With Nokia Xpress Web App Builder, publishers can create appealing web apps for Asha Touch devices, and even novices can turn their web content into a fun and sophisticated web app for Nokia consumers. … Xpress Web App Builder is available at xpresswebapps.nokia.com

Introducing the Nokia Asha 309 [nokia YouTube channel, Sept 24, 2012]

The Nokia Asha 309 – http://nokia.ly/PQLo04 is the latest member of Nokia Asha Touch smartphone family. It brings you the fast cloud-powered Nokia Xpress browser, social networking, pre-loaded Nokia map, and provides you access to thousands of key apps including 40 free EA games. It’s ready to entertain with video and music, and the preloaded Internet radio application allows you to stream content via Wifi from thousands of stations 24/7 around the world. It fits into the range right in between the Nokia Asha 305/6 and Asha 311. Screen images are simulated and some sequences shortened.

Major improvements over the previous Asha Touch 305 and 306 as per the detailed specifications comparison:

  • Capacitive Multipoint-Touch vs Resistive Multipoint-Touch
  • 64 MB RAM / 128 MB ROM vs. 32 MB RAM / 64 MB ROM
    allowing max user storage of 20 MB vs. 10 MB
  • Camera focus range of 60 cm to infinity vs. 100 cm to infinity
  • Video recording frame rate of 13 fps vs. 10 fps
  • Bluetooth 3.0 +A2DP vs. Bluetooth 2.1 +EDR

while in some specification offering less, the most important one is:

  • GSM talk time is up to 9 hours vs. 14 hours
    (with the same BL-4U 3.7V 1110 mAh battery)

Came to India: Nokia Launches Asha 308 And 309; Prices Start From Rs 6200 [US$ 116] [TechTree, Oct 18, 2012]

Asha positioning vs. Lumia and Android, see: The BGR Show – Nokia’s Smartphones Guru [iamOTHER YouTube channel, Aug 9, 2012]:

[3:19] First of all what we’re working on with Windows Phone is to take it as low end price point as we possibly can. Having said that, the Nokia Asha devices have really been developed with the emerging market consumer in mind. We’ve brought a lot of smartphone like features to the user interface, as well as investing in making access to the Internet possible for consumers who have real affordability constraints, for data compression in our browser etc. We are working to continue to invest there so that Asha is a relevant competitor to the lowest end Android devices. [4:05]

Nokia Feature Phone To Dominate While Smart Phone To Fade: India Key [analysis by Seeking Alpha, Aug 12, 2012]

With the second largest population of any country in the world and the fastest growing mobile device market over the last year; India provides a vast amount of opportunities for Nokia (NOK). While The Microsoft (MSFT) partnership and its subsequent offspring, the Lumina smart-phone, keep garnering all the headlines, the “feature-phone,” will lead this stock out of the abyss!
First a little historical background; facing international pressure to liberalize the country’s telecom industry, the Indian government passed the National Telecom Policy of 1994. This resulted in the country being divided into 20 (There are currently 23) telecommunication circles for basic telephony and 18 circles for mobile services; each circle represented a geographic region in which a particular telecom operator would provide service. An auction was held to determine which telecom operator would receive a spectrum license for each circle; the license gave them the exclusive right to provide service for that spectrum within the specified area. A similar spectrum auction has been held each time a new wireless spectrum (2G/3G/4G) was introduced over the past two decades. To this end, on May 2010, an auction was held for 3G spectrum licenses and resulted in exorbitant prices being paid by a majority of the country’s largest operators, “The Indian 3G spectrum auctions ended after 34 days, 183 rounds and prices close to $15 billion.
Having spent such a significant amount for the licenses, these 7 operators were left with little additional capital to invest in 3G infrastructures; instead the majority focused their efforts on extracting revenue from the established 3G circles. As a result, many of the largest towns and significant pockets of the largest cities are still void of 3G coverage and this spotty service is greatly hindering the willingness of people to adopt 3G technology.
In a country with a very low per capita income and arguably the most cost-conscious consumers in the world, most are unwilling to pay significantly more for 3G services.

Nokia Asha 305 Price in India 2012 14th August valid in Bangalore, Hyderabad, Chennai,Mumbai and Delhi:  Best Price: Rs. 4350 [US$ 78]

The Asha 305 was recently compared (Nokia’s masquerade [BGR, Aug 13, 2012]) to S Mobility’s (Spice Mobility’s) entry-level Android phone Mi355 “Stellar Craze” because of:

Spice is one of the new crop of Nokia’s lethal rivals in Asia, a nimble Indian upstart vendor that blindsided Nokia with its broad selection of dual-SIM phones in 2011 when Nokia still relied on a single-SIM product range.

  Stellar Craze Asha 305
Weight 120g 98g
Thickness 13mm 13mm
3G support Yes No
Camera 5 Mp 2 Mp
Display size 3.5″ 3″
Pixel count 480×800 240×400
Pixel density 266 155
Screen type Capacitive Resistant
Dual-SIM Yes Yes
Price in India Rs 6,600  [US$ 119] Rs 4,600

Nokia’s Asha 305 is in most ways far cruder device than the Stellar Craze. But it weighs less, looks sleek and has a snappy new UI. And in most parts of India, the lack of 3G support is not a problem.

Over the next four quarters, Nokia’s battle for survival is going to be waged in the streets of Rio De Janeiro and Mumbai, where blue-collar consumers will compare the Asha 305 to devices like Stellar Craze. Will they accept a sleek feature phone with a 3-inch screen and a low price that represents a big improvement in display and software quality over the previous budget phones? Or will they spend 40% more to reach for an Android device like the Stellar Craze, with four times the pixel count, 3.5G support and a fancy 5-megapixel camera?

S Mobility Q4 & FY12 Investor/Analyst Conference Call Transcript [May 16, 2012] is providing more insight into the entry-level Android smartphone market in India:

Pranav Kshatriya, Brics Securities, India
Big players like Samsung and LG are focusing lower end of smart phones pricing their Android phone in the Rs. 6,000 and Rs. 7000 [US$ 108 and US$ 126] category and is it really possible to give good quality handsets at a price which is lesser than that? Or how do you see the valid proposition for your smart phone as against the multinationals that are collaborating with Google and then launching their handset?
Sanjeev Mahajan, CEO of Spice retail
I think we can answer this in 2 parts, one we can try and give a retail perspective to it. I ask my colleagues to add their perspective from a Spice Mobile point of view.
The market is moving towards the price point that you talked about. So now you have a wide series of offerings for android phones  in the range of Rs. 5,500 to Rs.6000 [US$ 99 to US$ 108]. In India, if value is at the bottom of the pyramid, over time you will find the shift on the smart phone category towards a lower price point. Now having said that, I don’t think there will be a drastic change. You would find smart phones at Rs.6,000 or so but in my assessment you will not find smart phones at about Rs.

More about that:
Spice Mobility Launches Stellar, Stellar Horizon and Stellar Craze, Ice Cream Sandwich to boot [June 7, 2012]
Spice to Launch India’s First ‘Secure Android’ Handset Range [May 16, 2012]

End of updates

This quite remarkable achievement is coming amongst the deepest drop in Nokia devices quarterly performance, as well illustrated by the diagram below. Compare the YoY numbers over the last two years, and read the official Nokia explanations given for the last Q2 quarter (shown in red):

image
Source: Nokia Corporation, Quartely results as of July 19, 2012
image
Source: YCharts as of July 23, 2012
The related financial higlights for the last Q2 quarter (reported on July 19, 2012) were as follows:
– Net sales were 4.0 billion Euro, down 5 percent sequentially and 26 percent year over year
– Non-IFRS gross margin in Q2 was 18.1 percent, down 630 basis points sequentially primarily due to the recognition of approximately 220 million EURO of inventoryrelated allowances* in Smart Devices
– Non-IFRS OPEX was 1.1 billion Euro, down 3 percent on a sequential basis and 14 percent year over year
– Non-IFRS operating margin was negative 9.1 percent in Q2 down sequentially from a negative 3.0 percent in Q1
* Nokia: “In Q2, we recognized approximately EUR 220 million of allowances in Smart Devices related to excess component inventory, future purchase commitments and an inventory revaluation. These allowances relate to our Smart Devices product, that is, Lumia, Symbian as well as MeeGo. Because our internal sales outlook is now lower, we believe we will not be able to use some of the components which we already have on our books, as well as components we have committed to purchase. In addition, we have reduced the carrying value of some of our inventory.”
Note: There is a simultaneous substantial reduction in the Mobile Device segment. The whole next gen operating system effort, code-named Meltemi has been killed. See: Nokia scraps phone software to conserve cash: sources [Reuters, July 26, 2012]. It goes as far as Nokia Beijing Institute began layoffs [First Financial Daily, Shanghai, July 26, 2011]. But it is an important remark  in that article, that “layoffs mainly involved in the forward-looking technology departments and R & D personnel, and is not responsible for the outside world said S30 and S40 mobile phone R & D and assume Windows Phone Handset R & D tasks of R & D center in China.”

Regarding Nokia’s long-term competitiveness Stephen A. Elop, Nokia CEO made the following remarks to the analysts [July 19, 2012]:

During the second quarter, we demonstrated stability in our feature phone business. Our Mobile Phones Q2 volumes of more than 73 million were up quarter-on-quarter. During the quarter, we introduced new innovations to our feature phones such as Mail for Exchange, low-end full touch devices and very affordable multi-SIM devices. The feature phone market remains an attractive market, and we plan to improve our competitiveness and profitability in this space by further developing Series 40 and Series 30 devices.

In our Smart Devices business, we continue to see increased consumer support for Lumia and the Windows Phone ecosystem. Last week, a Nielsen survey confirmed how satisfied Nokia Lumia 900 owners in the U.S. are with their devices. The Lumia 900 earned a Net Promoter Score of 63 with 96% of owners extremely or somewhat satisfied and 95% willing to recommend the device to others. Through all of this, we are learning about new feature requirements that we plan to bring the market to improve our global consumer satisfaction. These results are no doubt enhanced by the progress that developers are making with applications. We were pleased to announce that the Windows Phone ecosystem has exceeded 100,000 applications.
Most importantly, we are seeing progress in our Lumia numbers. We sold 4 million Lumia devices in Q2, which is up from about 2 million in Q1, with growth driven by the expanded availability of the Lumia 900 and the Lumia 610 across markets. As we look ahead, we expect the launch of Windows 8 for PCs and tablets, plus the launch of Windows Phone 8, to be a catalyst for Lumia. Windows Phone 8 will share the same Metro user experience and the core operating system technologies as Windows 8, providing a similar platform for developer applications across devices. As Microsoft shared, the look and feel of the Lumia interface is to become familiar to millions of people through PCs, tablets and Xbox consoles. Plus, we anticipate that Microsoft will launch a bold and aggressive marketing campaign for Windows 8, which we believe will have a halo effect for Lumia. And as the lead mobile partner for Microsoft, we plan to deliver competitive smartphones with Windows Phone. We intend to broaden the price point range of Lumia devices to price points both higher for better gross margins and lower for volume. Additionally, we are investing in new materials, new technologies and location-based services for a great consumer experience.
For existing Lumia devices, we have already started the pattern of updates including WiFi tethering, flip to silence, media content streaming and exclusive applications like some from Zynga. As we anticipate the upcoming release of Windows Phone 8, we have worked with Microsoft on a release for existing devices. We are planning for all 4 Lumia devices to receive an update with some Windows Phone 8 features like the new start screen, like core camera experiences and updates to Nokia Drive, Nokia Transport and Nokia Music. This is one example of our continued commitment to enhance the existing Lumia products over time even after Windows Phone 8 ships.
However, to prepare developers for the new Windows Phone platform, Microsoft announced the Windows Phone 8 platform in June. As a result, we anticipate some impact to our Lumia business in Q3, although Lumia activations have been flat to up in the weeks following the announcement of Windows Phone 8. Thus, leading up to the introduction of the Windows Phone 8 products, we plan to introduce tactical measures and promotional campaigns. As we do throughout any product life cycle, we plan to pursue traditional marketing and promotional activities to encourage the adoption of Lumia devices.
We are committed to Windows Phone as our primary smartphone strategy. We have learned that it takes tremendous amount of work to break through as the third ecosystem, and we are viewing the launch of Windows 8 and Windows Phone 8 as an important moment in this journey.

These remarks show clearly (look even at the difference in the amount of remarks that are devoted to Asha vs Lumia in the above) that there is change now, with Less focus on feature phones while extending the smartphones effort: further readjustments at Nokia[on this Experiencing the Cloud blog, June 25, 2012] which had the following topics discussed:

  • Speculations about Nokia
  • Nokia and the Windows Phone Summit
  • Nokia Q&A conference for financial analysts and investors, June 14, 2012
  • Nokia announcements, June 14, 2012
  • Scalado acquisition
  • Asha Touch family of mobile devices

The last one gave detailed information about the new Asha Touch products from which I will highlight the following here:

These latest phones have been designed to provide an incredibly rich, smartphone-like experience to consumers who want to be set free from excessive data consumption costs and short battery life.
The new devices take full advantage of the Nokia Browser 2.0, a major recent update which uses Nokia’s cloud technology to reduce data consumption by up to 90%, meaning that consumers can enjoy faster and cheaper internet access. Web sites load up to three times faster in comparison to devices without cloud-accelerated browsing, making it simple for users to find and select from more than 10,000 web apps available for download. They deliver a richer and more interactive consumer experience whilst using less data than a stand-alone internet connected app.
Consumers can easily stay connected with friends and family at the touch of a button as well as share files and links across their social networks. Furthermore, the Nokia Browser’s Download Manager feature helps consumers to manage external content easily, saving music, video or pictures on a memory card, while surfing the internet.
The Asha family is also getting positive support from developers and consumers. Nokia Store has just broken the 5 billion downloads landmark. From January to April, 42% of all content downloaded from Nokia Store was delivered to Asha and other Nokia devices based on the Java ecosystem. Just one year ago, that number was 10%. Also, there are 410 Nokia developers with apps which have achieved more than 1 million downloads. India Games and Pico Brothers just passed 100 million [each].
As well as providing a great, social online experience, the Nokia Asha 305, Asha 306 and Asha 311 have been created with entertainment in mind. All users will receive an exclusive gift of 40 EA games to download for free* and keep forever. These games range across action, arcade and sports, and include titles such as Tetris®, Bejeweled®, Need for Speed(TM) The Run and EA SPORTS(TM) FIFA 12. The Nokia Asha 311 also comes with 15 levels of Angry Birds pre-loaded onto the phone, perfect for making the most of the touchscreen and 1GHz processor.
*Data costs may apply.
The estimated retail price for Nokia Asha 305 is EUR 63 [US$ 79] and it’s expected to start shipping in the second quarter of 2012. The estimated retail price for Nokia Asha 306 is EUR 68 [US$ 85]. The Nokia Asha 311 has an estimated retail price of EUR 92 [US$ 115]. Both devices are expected to start shipping in the third quarter of 2012. Above mentioned prices exclude taxes and subsidies.

From this should be quite obvious that the Less focus on feature phones while extending the smartphones effort: further readjustments at Nokia [on this Experiencing the Cloud blog, June 25, 2012] statement in the title of that previous post should not be interpreted in a kind of simplistic way. Let’s quote Elop on that from the analyst call yesterday:

Sandeep Deshpande – JP Morgan Chase & Co, Research Division

Could you possibly talk about the products that you plan and when the new products will be launched for this, the low end market, which is where you’re seeing some of the problems in China for instance? And how do you see yourself positioning in that market? Is it on price? Or is it the difference with Windows Phone 8that you’re going to position yourself on?

Stephen A. Elop

So thanks. I can’t give you comments on specific products and announcement dates and so forth. But we have signaled very clearly that it is our intention to introduce products at lower and lower price points, and the plans are well advanced in that direction.

In terms of positioning in those lower-priced markets, it is the case that Windows Phone itself, as well as what we contribute as Nokia, are the principal source of differentiation. We do intend to present them as a different experience that we believe is superior, particularly on some of the topics that are of interest, not only all over the world but very heavily an emerging markets, things like social networking. And that doesn’t necessarily mean Facebook in a number of these markets. There’s a number of other environments or social environments that people are using. And clearly, we’ve demonstrated some of that with the early launch of products into countries like China, but you’ll see a lot more of that going forward.

The other thing I’d highlight as well here is on the Mobile Phones side, it is the case that just at the end of Q2, we introduced a new family of Asha full touch products. Too early to call sales results because they’re just moving into channels and so forth, just beginning the sales process. But for a number of people in those emerging markets, at the right price point, which may be below what a smartphone is selling for traditionally, they’re getting smartphone-like capability including Internet access, social networking access and a variety of other capabilities like our proxy browser [see explanation for that further down, related to the MWL topic], all designed to reduce total cost of ownership for those devices.

So it’s partially about Lumia devices coming down but also recognizing in what we traditionally call the feature phones space smartphone-like capability being introduced more and more.

… [much later, in response to a question about “too much and ‘asymetric’ reliance on Microsoft”] … as it relates to shaping our own destiny, we have substantial ability to shape what we’re doing, what devices, what incremental software we build in and around Windows Phone, as well as other platforms, including our Mobile Phones platform, including our location-based assets and so forth. …

And indeed as early as in the first half of July the first Asha Touch device, Asha 305 came to the market: second week of July to Pakistan, third week to India etc. (also available almost everywhere now, including Europe). The market of crucial importance for Nokia now is obviously India, where the brand new product is sold already as low as US$ 72 (INR 3,967) while on Nokia India on-line shop it is advertised for US$ 85 (INR 4668) vs. US$ 91 (INR 5,029) of list price. This is showing clearly that Nokia has quite a big price elasticity potential for the new Asha Touch products!

Stephen Elop made it quite obvious in his remarks yesterday that:

For Q3, with limited near-term visibility, we are providing guidance that has a conservatively broad range. We believe there are several drivers that could move us into the upper part of the expected range. As noted in our press release today, these include: continued improvements in Mobile Phones including strong sales of our Asha full touch products, which were just introduced to market at the end of Q2; lesser impact on Lumia sales during the transition to Windows Phone 8, which would lead to more normal demand for products; and better-than-expected progress against our structural cost savings actions.

On the cost side of the new Asha Touch devices I will further elaborate in a companion post (specifically investigating the “ultra low, manufacturing cost” aspect of them), and will only go through the “superior” User Experience (UX) question in detail here. For that let’s see first a video demonstration:

Nokia Asha 311 touchscreen phone [TheBestOfUppropfdr YouTube channel, July 12, 2012]

Then is the first detailed review from Pakistan as well. This is worth to watch because also showing that people used to review Android smartphones could quite underestimate the power of this new user experience: Nokia Asha 305 – Full Review (Most Indepth) [DrTech0logy YouTube channel, July 12, 2012]

Here is the most indepth review of Nokia Asha 305, Hope this helps you out. Follow me on Facebook [Worth indeed]: https://www.facebook.com/DrTech0logy For suggestions email me on : Dr.tech0logy@gmail.com

What this reviewer is right:

Nokia Asha 305 and 306 are not worth buying, the touch screen is awful, as it is a resistive touch screen, Nokia X2 is the best in this price.

Referring to the question put on her facebook site:

Can you tell me which is a good phone in the price 8,000 to 8,500???

She is also noting in the same thread that:

… we can’t play youtube videos we can only download them …

how’s the video quality and max length of video you can shoot? Wait for Nokia Asha 311 to come out..

[Indeed, before making premature product conclusions wait for the significantly better in those, and even other respects Asha 311 with a capacitive touch screen, Gorilla glass, 1 GHz processor, 3.5G instead of 2.75G of the 305/306, VGA video etc.!]

These are also told in her review video, where the general conclusion, nevertheless, is that this entry Asha Touch device is a good one for that price. [Plus consider the quite large price elasticity aspect (mentioned earlier) Nokia built into as well!] Nowhere, however, she is reviewing the device from the overall user experience point of view.

So let’s examine that in more detail, first with another video from the next to the previous source which is clearly evaluating the UX aspect aspect as well:

Nokia Asha 311 [TheBestOfUppropfdr YouTube channel, July 12, 2012]

… Nokia Asha 311 Review It can be concluded that the touch series is of great deal if you’re looking for a reasonably priced, fully featured and ‘usable’ mobile device. The notification bar and touch experience simply wins the heart of the consumers. The only thing that may dissatisfy the users is the operating system, because it doesn’t offer multitasking support; but, of course they can play music in the background. Plus users can check the notifications also. Nokia Asha 311 Review is beneficial for you then please comments in the below section

It is worth to add to that some technical documentation evidence:

UX overview [a section in the Essentials part of Series 40 Full Touch Design Guidelines, June 8, 2012]

Series 40 Full Touch UI

  • Intuitive, fast, and enjoyable to use.
  • Flexible and relevant personalisation to fit your style; have your favourite apps on My page.
  • Visually appealing; clear and eye-catching graphics and transitions in compact size.
  • Familiar and trustworthy UI, building on Series 40 UI heritage.

The lock [or title] screen is the topmost layer of the UI that people first see when the screen has been waken up. Lock screen is visible when the phone is in locked mode. Its main purpose is to prevent any accidental interactions with the phone while it’s not being used. A swipe gesture from any edge of the screen unlocks the phone and moves to the screen that was active before the phone was locked. On lock screen, people see the current time and date, the status of the phone, and notifications about incoming events at a glance. Lock screen is only displayed in portrait mode.

 
Figure 1. Unlocking the screen

Home screens

There are three home screens: My page, App launcher, and My app. People can swap between home screens by swiping or flicking horizontally.

 

Figure 2. Home screens: My page, App launcher,
and My app (in this case, dialler)

My page:

  • Can be personalised by the user.
  • Contains favourite contacts and shortcuts to apps.
  • Editing the content can be triggered with a long press on the screen.
  • Time and date is always visible on My page.
    • Tapping on the time opens Alarm clock.
    • Tapping on the date opens the Calendar.
  • My page can be scrolled vertically.

App launcher:

  • Shown at the end of the start-up process.
  • Shown when the user has exited an app by pressing end key.
  • Contains all phone apps, on one single page.
  • Also downloaded apps are placed here.
  • The user can reorder the icons by pressing and holding the screen to activate the edit mode.

My app:

  • Three possible apps to have here; dialler, music player, or radio.

Opening and closing apps

On home screen, apps can be simply tapped to open.

The notification baris accessible throughout the UI, but only in portrait orientation. The notification bar is a dynamic zone from which people can always access shortcuts, core functions, ongoing events and missed events. Any new notification takes the top position of the list as the most recent one. When open, the bar accommodates 3 rows of information with notifications and direct links to apps.

Figure 3. Notification bar with new activity, notification bar
after time-out, and open notification bar

Apps are closed with the back navigation path, or by pressing the endkey.


Figure 4. Open an app with a tap. Close it from the Back icon.
Return to the home screen where you opened it from.

More information:

other sections in the Essentials part of Series 40 Full Touch Design Guidelines:
Base layout
Touch strokes and gestures
Feedback
Send & end key
Font sizes
LCDUI universe
other parts of Series 40 Full Touch Design Guidelines:
Overview
UI components
UI patterns
Language and tone of voice
Icon creation
UX checklist
Be UX
Change history
Legal notice

Series 40 UI Component Demos [Nokia Developer project summary, July 20, 2012]

This simple example application demonstrates the basic use of LCDUI [Limited Connected Device User Interface] components. The example is meant for both designers and developers: designers get an impression of how the components actually look on the device and developers learn how to use the LCDUI UI components. The application does not have an engine or further meaning. The texts are “lorem ipsum” and icons are simple thumbnails or images.
Please check the ​Series 40 Full Touch Design Guidelinesfor more information.

Considering Metro UI or Panorama Style on Series 40 Full touch devices for designing UI [wiki article of a Nokia Developer project, started on July 16, 2012, not finished as of July 20]

Introduction

Ppp.png

Above picture shows an abstract panorama page. I guess you all used panorama applications on Windows Phone, Nokia Lumia. We use the same concept, but we need to consider the limitations of device like memory, processing power and optimization should be kept in mind.

Designing

UI Components
You need to create all these UI components in canvas on your own, using images and drawing on them. How about painting button on mobile, doesn’t sounds good.
LCDUI Canvas
You can think of an instance of canvas as an artist’s canvas on which you draw images that might include text.
Nothing is Impossible with S40 Full touch UI API

Get Inspired and Start Working

Mui1.png Mui2.png MetroUI3.png
Snapshoot1.png

UI components [a section in the Essentials part of Series 40 Full Touch Design Guidelines, June 12, 2012]

The UI components listed below are the Java components available with full touch styling. Please read the LCDUI Overviewfor a structural overview of the offering.

UI stencils

Series 40 full touch visual design stencils are a collection of realistic user interface views and components. The stencils can be used to create mockups which are close to the final visual result. With this set you can create more refined concepts for presentations to stakeholders. The set contains Nokia fonts and drawing files representing the Java components for Series 40 full touch. The visual design stencils are available for Adobe Illustrator CS5, Adobe Fireworks CS5, and Inkscape version 0.48 or above.

DOWNLOAD: Series 40 full touch visual design stencils

When creating icons for your application, please see theicon creation guidelines and the Nokia icon toolkit.

Java UI components

With such a superior UX design foundation comes an advanced SDK and a full fledged IDE for Java developers:

Introduction to the Nokia SDK 2.0 for Java [nokiadevforum YoTube channel, June 25, 2011]

Mike Arvela, Lead Developer at Futurice, provides a guide to the Nokia SDK 2.0 (Beta) for Java. Arvela discusses the new APIs delivered in the SDK, such as those providing multiple touch support. Then he looks at the new and updated features of the emulator, such as support for Nokia Maps in the route editor and the sensor simulator. This video will provide you with a good overview of what is new and what to expect when you start work with the SDK.

Introduction to the Nokia IDE (Beta) for Java ME [nokiadevforum YoTube channel, June 25, 2011]

Get an introduction to the Nokia IDE for Java ME. Based on Eclipse MJT, the Nokia IDE delivers features to make your apps development easier. These features include a set of welcome screens, the Device SDK Manager — which makes selecting the SDKs you need easy — and a Nokia specific JAD attribute editor among others. This video will provide you with a good overview of what to expect when you start work with the IDE.

New tools unleash the potential of Nokia Asha Touch phones [Nokia Developer News, June 25, 2012]

Beta releases of Nokia SDK 2.0 for Java and Nokia Web Tools 2.0 are now available. These new Series 40 development tools are your route to realising the extended Series 40 opportunity created by the introduction of the Asha Touch phones.

Nokia SDK 2.0 for Java
In addition to the usual tools — documentation, APIs, and an emulator — the Nokia SDK 2.0 for Java contains our first full featured, customised IDE. Based on the Eclipse platform, Nokia IDE for Java will streamline your development activities, with features such as the Device SDK Manager, Nokia specific JAD attribute editor, and a range of code templates.

Listening to user feedback we know that in the past developers have been frustrated with trying to find the right SDK for Series 40 development. With Nokia SDK 2.0 for Java, we are introducing the Nokia SDK Manager. From within the Nokia IDE for Java you can now specify a phone, screen size, form factor, or feature and instantly get a list of the SDKs supporting your choice. The SDK or SDKs can then be installed immediately, right from within the IDE.

Among the code templates you will find one with everything you need to implement an app with in-app purchasing capabilitiesand the JAR attribute editor makes targeting you app package at Series 40 phones simple and straightforward.

Finally, there are a number of updates to the SDK that are designed to take advantage of new features being introduced in Series 40 Touch. There is an updated Nokia UI API that gives you features such as multi-point touch and an implementation of the Mobile Sensor API (JSR-234). The emulator has been updated too with an orientation simulator, the integration of Nokia Mapsinto the location simulator, and useful links built into the emulators menu.

Nokia Web Tools 2.0
Series 40 web apps are the best way to deliver great experiences to Series 40 users that leverage your existing web assets
. With the release of Nokia Web Tools 2.0 you now have the ability to enhance those experiences with features such as file upload and download, password management, and the addition of in-app advertising to your web apps. In addition, there are several improvements in HTML and CSS support, enabling you to deliver richer UIs.

Nokia Web Tools 2.0 enables you to code web apps that take full advantage of these features, and test them on your computer — Nokia Web Tools 2.0 is available for Microsoft Windows, Apple Mac OS X and Ubuntu Linux. The Web App Simulator offers support for the full-touch screen resolution and has been updated to provide a more phone-accurate rendering of web apps.

Within the Web Developer Environment there have been a range of improvements such as enhanced validation — which is now tailored to Series 40 supported HTML, CSS, and JavaScript APIs. There is also a wider range of templates, examples, and code snippets to get you started with common web app content layouts and interaction paradigms, such as sharing on social networks and file transfers. While small, improvements such as keyboard shortcuts and incremental uploads will help speed up your development.

Series 40 represents the single largest opportunity for you to deliver Java and web apps to mobile consumers worldwide. The introduction of Nokia Asha Touch phones delivers these users a near smartphone experience and the updated tools enable you to take full advantage of this in your apps. With accelerating download rates, there has never been a better time to target Series 40.

Indiagames, Psiloc and Liverpool FC have already used these tools to create apps for the new Asha Touch phones and share their experiences in this video:

This video provides an insight into how developers from around the world are taking advantages of the Java and web apps technology in the Nokia Asha Touch phones to deliver great experiences to their users. Hear Indiagames, Psiloc, and Liverpool FC and InfoMedia explain the benefits of developing for the Series 40 Developer Platform and the success they have achieved. Also discover how the latest tools — Nokia SDK 2.0 for Java and Nokia Web Tools 2.0 — have aided with development. Create your Java and web apps for Asha Touch phones:http://www.developer.nokia.com/series40

Psiloc create World Traveler for Asha Touch using the latest Java tools from Nokia Developer [nokiadevforum YoTube channel, June 25, 2011]

Wojciech Nowanski, COO, and Muhammad Ahmmad, Creative Programmer, at Psiloc talk about developing World Traveler —an app for business and leisure travellers — for Nokia Asha Touch phones that was created using the latest Java tools from Nokia Developer. Nowanski explains how the application arose from the frustration of not being able to get information about a delayed flight. Now World Traveler puts flights, currency, and world time information at Nowanski’s fingertips. The app took a small team four months to produce. In addition to the features of the Nokia SDK for Java, the LWUIT was of particular benefit in speeding up the development ‘because it has a wide variety of UI components and we don’t have to worry about implementing from scratch,’ says Ahmmad. The most significant aspect of the development was that ‘Series 40 devices are getting smarter and more powerful, allowing us to create richer applications,’ according to Ahmmad. Create your apps for Asha Touch phones using Java:http://developer.nokia.com/java

In addition to the support given to the Java developers the opportunity is a great now to web developers as well. They can develop rich and responsive, true smartphone-like web applications for the new Asha Touch devices:

MinesFinder [wiki article of a Nokia Developer project, July 19, 2012]

This article explains how to write a highly responsive Series40 WebApp. It uses a Minesweeper clone as example.

Note: This is an entry in the Asha Touch Competition 2012Q3

Introduction

If you are writing a Series 40 Web App, you are prepared to cater for the low end of mobile phones. Knowing that the devices which will run your app are very basic should not stop you from trying to deliver a high-end user experience. It is more the other way around, knowing that those phones have limited capabilities should encourage you to use every trick to provide your user with a premium feeling.

In my eyes user experience (UX) has three big topics:

  1. Function – what does the app do, how bug-free is it, etc…
  2. Design – how does the app, and the UI, look
  3. Responsiveness – how does it feel using the app, how fast is it
Of course, there fields have no 100% hard borders. They affect each other and you have to think about all aspects, but I will concentrate on number 3, the responsiveness. And within this part, I concentrate on the speed of the application. To be even more concrete, I’ll talk about reducing these so called “browser round-trips”.
Reducing those round-trips has the highest priority if you try to speed up your app. A round-trip takes almost as much time as opening the app. If the user has to wait 2-3 seconds after every single click the does, he won’t be very satisfied with the experience. In addition, every round-trip is a possible point of error. If the user has a bad internet connection, a round-trip can break the app.

To make sure that this is not only gray theory, I created a Minesweeper clone, MinesFinder. You can find the source in the Nokia Project . I try to get it into the Nokia Store. Until then you can visit [[1]] with your Nokia Browser to play it.

You can play the game without a single round-trip. You can flag fields, dig for mines, get a “You Loose” message if you hit a mine and a “You Win” message if you have flagged all mines correctly. In addition there is a counter, showing how many flags you have already planted.

1. Use MWL [Mobile Web Library, explanation see below] where ever you can.

2. Use JavaScript like a server-side scripting language.

3. Use CSS instead of program logic.

Summary

The Nokia Web Tools, the Mobile Web Library and the Nokia Browser are highly capable tools which enable you to create very responsive apps for a very big audience. But you have to master MWL and you have to think sometimes outside of the box.Using MWL where ever you can, using JavaScript like a server-side scripting language and moving on-demand logic into CSS and the app start will reduce your server round-trips and increase the responsiveness of your application.

Gallery


Main game view.


Settings and info screen.


Cheat mode activated.


You loose.


You win.

 

Overview – Web Developer’s Library [Nokia Developer library page, June 19, 2012]

This topic contains the information you need to develop web applications on the Series 40 platform. Web apps for Series 40 run on mobile phones that lack the processing power and memory to run a conventional browser directly on the device. Therefore, the web browser for Series 40 devices, known as the Nokia Browser for Series 40, has two parts: the web app client and the proxy server.

Developers can create interactive applications using web standards such as XHTML, cascading style sheets (CSS), W3C widgets, and the JavaScript™ programming language. You can easily make rich, interactive pages that run well even on devices with limited resources.

Nokia Browser for Series 40 is a distributed (or proxy-based) web browser that supports full web page rendering on devices with limited processing power and memory, such as some Series 40 devices. On the phone, there is a small browser called the Nokia Browser for Series 40 Client. On a Nokia server, a larger browser application (called the Nokia Browser for Series 40 Proxy server, or simply the server) processes browsed web pages and runs web apps. The server does most of the processing for the handset client, and it communicates with websites on behalf of the client. The server sends the client optimised web page data, reduced in size to be easier to transmit to and process on the phone. The client has a JavaScript library called MWL (Mobile Web Library), which contains code to support application-like interaction on the device. MWL processing should normally be the only JavaScript that executes on the handset.

The following figure shows the Nokia Browser for Series 40 environment.

Liverpool FC Match & News Centre app: web apps for Asha Touch [nokiadevforum YoTube channel, June 25, 2011]

Kathy Smith, Mobile Manager, at Liverpool FC and Sanjay Mistry, Operations Director, InfoMedia, talk about the Liverpool FC Match & News Centre for Nokia phones. Kathy explains that the app provides access to news, club information, and match details. In addition, videos are offered as a premium service. ‘Nokia devices are massively popular in the territories where we have large fan bases,’ says Kathy. The app was developed for Liverpool FC by InfoMedia. InfoMedia chose to create a web app because of the company’s background. In addition to finding the Nokia Web Tools easy to install and use, Mistry notes that the app was built using three of the templates provided with the tool. ‘With the faster rendering of the (Nokia Asha Touch) handset we were able to build out richer experiences … to use higher quality images, use better technology to ensure the user flow and (navigation) swiping … were more intuitive than a standard website,’ says Mistry. Create your web apps for Asha Touch phones:http://developer.nokia.com/series40webapps

This is really showing that Nokia’s strategy for “the next billion” based on software and web optimization with super low-cost 2.5/2.75G SoCs [this Experiencing the Cloud post, Feb 14 – April 23, 2012] had already been technically implemented with these Asha Touch devices. A couple of relevant excerpts from that post showing clearly the company’s new direction which have already been in works during the last 17 months:

Historically, feature phones have been primarily used for calling and text messaging, while smartphones – with the aid of their more capable operating systems and greater computing power – have provided opportunities to access the Internet, navigate, record high-definition video, take high-resolution photographs, share media, play video games and more. Today, however, the distinction between these two classes of products is blurring. Increasingly, basic feature phone models, supported by innovations in both hardware and software, are also providing people with the opportunity to access the Internet and applications and, on the whole, offering them a more smartphone-like experience.
…  some competitors’ offerings based on Android are available for purchase by consumers for below EUR 100, excluding taxes and subsidies, and thus address a portion of the market which has been traditionally dominated by feature phone offerings, including those offered by Nokia. Accordingly, lower-priced smartphones are increasingly reducing the addressable market and lowering the price points for feature phone.
In Mobile Phones, we have renewed our strategy to focus on capturing volume and value growth by leveraging our innovation and strength in growth markets to provide people with an affordable Internet experience on their mobile device – in many cases, their first ever Internet experience with any computing device. Almost 90% of the world’s population lives within range of a mobile signal, yet there are around three billion people who do not own a mobile device. Of those who do own a mobile device, fewer than half use it to access the Internet for a number of reasons ranging from personal choice and affordability to the lack of an available Internet connection. We recognize that there is a significant opportunity to bring people everywhere affordable mobile products which enable simple and efficient web browsing, as well as give access to maps and other applications and innovations.
We acquired Smarterphone, a Norwegian company that brings new user interface technology and expertise to Nokia. We’ve increased download rates from feature phones to more than 4 million a day by improving store access and payment schemes and adding new apps like Whatsapp, Foursquare and EA. … And we delivered a new proxy browser, and we’re now bringing the browser and web apps down to super low-end devices.
Cavaiani is talking about technology Nokia bought from his former firm, Novarra, and is now using in the browsers of the company’s four new Series 40 (S40) Asha phones. The new S40 browser, like Silk and Opera Mini, is a proxy browser: it uses servers around the world to download content and compress it before the content gets sent to your phone.
Nokia’s approach is a bit different from both Opera’s and Amazon’s. Opera’s servers ingest entire Web pages and send them to phones as static documents in Opera’s own markup language, OBML.v
From what we know of Amazon Silk, the browser on Amazon’s as-yet-unreleased Kindle Fire tablet, it combines a full browser on the Fire with algorithms that pre-fetch pages on Amazon’s cloud servers, and also compresses images and stores them at Amazon.
Nokia’s new browser starts with a basic HTML browser on the Series 40 phones. Nokia’s servers look at desktop Web pages and boil down or remove more complex content, for instance parsing and executing JavaScript and resolving CSS into more basic HTML, Cavaiani said. They also reduce the quality (and the size) of images. There’s no Flash support.
The browser is able to handle dynamic pages that only reload part of the page at a time when the user presses a button. The browser also has deep access to the phone’s hardware, which is different from Opera Mini.
“We can also inject services into the browser. The latest browser introduces a geo-location API, so now that’s open to developers to create geo-location apps,” he said.
The browser even supports widgets, dynamic overlays that can perform actions on Web pages like sharing them on Twitter or translating them into a different language.
Traditionally, proxy-based browsing has offered users a very limited experience, because such browsers typically do nothing more than paint content provided by a proxy. This has changed, with Nokia Browser for Series 40 support for Series 40 web apps. Using Mobile Web Library, the Nokia Browser for Series 40 client can execute JavaScript code in web apps. This code makes it possible to create interactive user interfaces and graphical transitions to deliver users beautiful web experiences. Now web designers and developers can deliver compelling application experiences to users at low cost — both in terms of development effort and user data charges.
With the latest version of the Series 40 browser, Series 40 web apps can now go even further by offering users location aware web apps and the ability to send SMS messages. Location features leverage the network-based location capabilities of Series 40 phones for accurate and timely location information. In addition, performance has been enhanced further with images embedded in a web app now cached on the user’s phone for faster page loads and refreshes. ”
Web apps are small games and applications that you can purchase, or download for free using Ovi Store on your mobile phone. With web apps you can access content from well-known global brands, or the local brands you know and love. Once downloaded, apps are permanently saved within Nokia Browser, so they’re always easy to find and super fast to load. And because web apps are specially optimised for your phone, they provide a beautifully clear and simple way to access your favourite content.
Nokia Browser 2.0 makes use of cloud-based servers which adapt standard web pages so that they perform better on Nokia Series 40 devices. Since web pages are compressed and cached in the cloud, end users can access web sites in a manner which is faster and requires significantly less data to be sent over their mobile network. For pay-per-use contracts this will result in more cost-effective browsing, while users on an operator data plan will be able to do more web surfing without exceeding their monthly usage limits.
The new version reduces data consumption by up to 90%, meaning that consumers can enjoy faster and cheaper internet access. Web sites load up to three times faster in comparison to devices without cloud-accelerated browsing and consumers will also benefit from a number of other enhanced capabilities.
From the first look, consumers are easily able to discover new web content and enjoy one-click access to top, local sites via the Nokia Browser’s inviting and intuitive start page. We have optimized the browser to enable users to easily stay connected with friends and family at the touch of a button as well as to share files and links across social networks. The new and improved Download Manager helps consumers to manage external content easily, saving music, video or pictures on a memory card, while surfing the internet.
The browser includes a revamped, modern user experience that makes it simple to find, install and use interesting web apps that offer a richer, more desktop-like internet experience. Launched in mid-2011, the Nokia Browser is the first browser of its kind to support web apps, and now boasts a catalogue of more than 10,000 of the latest apps. Several publishers have experienced over a million downloads in a matter of months, demonstrating strong consumer demand.
Last year, while media attention focused on the launch of the new Nokia Lumia phones, McDowell was laying the groundwork for the expansion of Nokia’s next billion strategy.
A major part of McDowell’s strategy has been moving away from the idea that Series 40 devices were a “low-end business cash cow” towards smarter, aspirational, phones for everyone:
“We’ve planted the seeds for Series 40. These are not the dumb phones…they are as smart as possible. In reality, the distinction between a smart phone and a feature phone is fairly technical, and when a consumer thinks about a smart phone they think about accessing the internet, downloading apps, anice display… and these are all things we can, and do, deliver with Series 40,” says McDowell.
In Europe and the US we download data without thinking very much about the cost, but in growing economies it is a huge issue. With the Nokia Browser you can get a full internet experience, with very clever cloud compression technology to make that experience affordable.”
Nokia is celebrating selling 1.5 billion phones by looking to the future. … “What we are trying to do is a radical thing. We sometimes forget that half the world’s population does not have a phone. So, celebrating 1.5 billion is great, but it’s backward looking. What we want to say is – we are only half way to where we are going.”
“For a lot of people Series 40 is the first time they’ve ever had access to the internet or a computer. And the story of connecting those people is a huge story, because it will change the world.”
Series 40 began in the late 1990s in flagship devices [first was the Nokia 7110, developed in 1999], sold at fairly high prices to western customers, Vasara said. That has now been transformed into a range that is now selling in huge numbers in high growth economies, at a fraction of the cost.
“The people who buy these phones – and who will be buying these phones – are ambitious, and very aware of technology. They’re young, urban and what we call ‘hyper-social’. In other words, they know what the best of the best is – and we have to deliver a product that is state of the art and affordable.”

The future of Series 40 will be more about the services that you want in your “neighbourhood” – in your own language, delivering information that “feels very local.” Part of that will be working with developers to develop more Series 40 apps.

With all that Nokia had been turbocharging the aging S40 platform for developers in terms of expressiveness, power and development efficiency. The company had already indicated the strategic importance of it in Nokia 2011 fiscal year report [looong PDF, March 8, 2012] in the following way:

In the Mobile Phones business … we plan to drive third party innovation through working with our partners to engage in building strong, local ecosystems. [p. 90, as part of the strategy for the trend: Increasing Importance of Competing on an Ecosystem to Ecosystem Basis]
In support of our Mobile Phones business, we also plan to drive third party innovation through working with our partners to engage in building strong, local ecosystems. [p. 91, as part of the strategy for the trend: Increased Pervasiveness of Smartphones and Smartphone-like Experiences Across the Price Spectrum]
In the Mobile Phones business, we believe our competitive advantages – including our scale, brand, quality, manufacturing and logistics, strategic sourcing and partnering, distribution, research and development andsoftware platforms and intellectual property – continue to be important to our competitive position. Additionally, we plan to extend our Mobile Phones offerings and capabilities during 2012 in order to bring a modern mobile experience – software, services and applications – to aspirational consumersin key growth markets as part of our strategy to bring the Internet and information to the next billion people. At the same time, we plan to drive third party innovation through working with our partners to engage in building strong, local ecosystems. [p. 91, as part of the strategy for the trend: Increasing Challenges of Achieving Sustained Differentiation and Impact on Overall Industry Gross Margin Trends]
By … focusing on driving operator data plan adoption in lower price points with our feature phone offering, we believe we will be able to create a greater balance for operators and provide attractive opportunities to share the economic benefits from services and applications sales compared to other competing ecosystems, thereby improving our long-standing relationships with operators around the world. [p. 93, as part of the strategy for the trends in: Supply Chain, Distribution and Operator Relationships]
Creating a winning ecosystem around our Location & Commerce’s services offering will be critical for the success of this business. The longer-term success of the Location & Commerce business will be determined by our ability to attract strategic partners and developers to support our ecosystem. Location & Commerce is aiming to support its ecosystem by enabling strategic partners and independent developers to foster innovation on top of their location platform. We believe that making it possible for other vendors to innovate on top of Location & Commerce’s high quality location-based assets will further strengthen the overall experience and make our offering stronger and more attractive. [p. 97, as part of the strategy for the trend: Increasing Importance of Creating an Ecosystem around Location-Based Services Offering]

Therefore, such a local partnering strategy had already been in the works some time and quite successfully, as proven by the testimony from probably the largest and most successful local S40 development partner (with 800 million subscribers, mostly in India):
Indiagames talks about their experience developing Java games for Asha Touch [nokiadevforum YoTube channel, June 25, 2012]

Vishal Gondal, Managing Director of Digital, and Prasad Nair, Executive Producer, Mobile Digital, at Disney UTV talk about the exciting new opportunities they see in the Nokia Asha Touch phones and new tools for Java developers. Based in Mumbai, India, Indiagames has already achieved 100 million downloads on Nokia Store. For Gondal ‘the new Asha touch devices … could be a game changer for a market like India.’ While Nair sees the new ‘APIs, like gestures and sensors, (allowing users) to interact with the games in much more entertaining ways than before’. Nair is also impressed by the new Nokia SDK 2.0 for Java. In particular how the tools, such as the emulator’s orientation simulator, make developing for the new UI and hardware features found on Nokia Asha Touch phones simple and straightforward. Create your apps for Asha Touch phones using Java:http://developer.nokia.com/java

And quoting Gondal:

[2:46] The one piece of advice I can give developers is that content and platforms are very-very local. And while there might be certain pieces of content which may suddenly be global hits, it’s very important for you to look at each market individually, and design and develop for that content. [3:05]

Such an advice is well supported by the strategies and achievements of the company:
Indiagames achieve 100 Million Downloads on Nokia Store with games content focused on India
[nokiadevforum YoTube channel, June 25, 2012]

Vishal Gondal, Managing Director of Digital, Disney UTV talks about the success Indiagames has achieved working closely with Nokia and distributing its apps through Nokia Store. The company focuses on ABCD games — action, Bollywood, cricket, and driving — with a strong focus on localised content. Commenting on the success of Nokia Store, Gondal mentions their RA.One game. Gondal says that he was ‘expecting to do, probably, 500 thousand downloads in six months … but we did 1 million downloads in six days — that is scale, that is the popularity of the Nokia platform (and) Nokia Store.” Read about this and other developer successes onhttp://www.developer.nokia.com/success
More information on leading Nokia developers:
Pico Brothers, an only two-people Finish company, are the second developers to achieve 100,000,000 downloads, reaching the milestone just two weeks after UTV Indiagames. The company’s strategy for success has involved delivering simple, clever apps that provide short bursts of entertainment. Apps like ‘Milk the Cow’, ‘Talking Hamster’ and ‘Flashlight Extreme’ are Pico Brothers apps that deliver instant fun and utility.  They mostly monetize their applications in UK, France and Germany. See: Pico Brothers join the 100 million club [Nokia Developer News, May 4, 2012]
Inode Entertainment, a 10 people Mexican company, is the third developer to achieve the one hundred million download milestone via Nokia Store. It was one of the first publishers in the Nokia Store, has been developing games since 2006, and its portfolio spans Symbian, Series 40, S60, and Symbian 3 (and soon Windows Phone). Most of Inode’s apps are free, but if it feels it needs to price them, it aims for the 99-cent mark. It is developing for several markets exploiting the potential for that in the Nokia Store. See: Gaming for the Masses: Inode Entertainment Joins the One Hundred Million Download Club [Nokia Developer News, June 25, 2012] as well as Inode Entertainment passes 100 million downloads in Nokia Store [Nokia Conversations, June 26, 2012] and Inode Marketing Videos [inodeEntertainment YouTube channel, May 6, 2011]:
Recently Inode began targeting the latest Asha Touch phones as well [nokiadevforum YouTube channel, July 23, 2012]:
Jamie Enriquez, Founder and CEO at Inode Entertainment, talks about the success this Mexican developer has found for its mobile games, apps, and content through Nokia Store. Inode started adding content to Nokia Store three years ago, because of the reach it offers. It was an immediate success and the revenue soon meant Jamie and his brother could hire an additional developer and graphic designer. “The journey has been a lot of fun”, says Jamie. “From having one million downloads last year to 100 million this year, that’s a reflection on how much Nokia cares about their local developers”. At the beginning of the year Jamie set a goal of 3 million downloads per day and Inode is close to achieving that goal today. “We are really happy to keep partnering with Nokia”, says Jamie, “developing for Lumia and Asha, to deliver great games and content for our users”. Read about this and other developer successes
Current (June 28, 2012) Nokia Store Data (note that Lumia apps are in the Windows Phone Marketplace):
– Globally, there more than 120 million registered Nokia Store customers
– Nokia Store offers more than 120,000 apps, and currently drives more than 15 million download requests per day
– Nokia Store has over 100,000 content items available for Series 40 devices, and nearly 25,000 content items targeting Nokia Asha devices specifically, which take advantage of Asha’s more advanced features.
– To date, Nokia Store has driven more than 5 billion cumulative downloads (Series 40 devices accounted for 13% of the first billion, and 42% of the last billion)
– Nokia Store offers operator billing supported by 145 operators, across 52 markets
– 80% of Nokia Store traffic converts to a download
– Apps are No. 1 among paid-for and free downloads
– Nokia Store available in 190+ countries, of which 90% in local language
411 developers have achieved more than 1M downloads through Nokia Store, while 63 have achieved 10M or more, 28 with 25M or more, 9 with 50M or more, and 3 developers have now passed the 100M downloads milestone – namely UTV IndiaGames (IN), Pico Brothers (FL) and Inode (MX)
– See: Nokia Developer – Global reach statistics

Boosting the MediaTek MT6575 success story with the MT6577 announcement — UPDATED with MT6588/83 coming in Q4 2012 and 8-core MT6599 in 2013

Follow-upMediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [Dec 12, 2012]
The MT6588 was recently renamed MT6589.

Update: Sold 70 million in the first three quarters, MediaTek smart chip dominates China [The Liberty Times, Taiwan, Oct 2, 2012] translated by Google/Bing with additional manual edits of my own 6588

Qualcomm (Qualcomm) last week launched a lower-priced smart phone chip against rival MediaTek (2,454), but according to the the recent shipment situation MediaTek shipped in China more than 70 million smartphone chips in the first three quarters, 10 million more than Qualcomm there, and become a smart-phone chip superpower in China. Merrill Lynch is bullish on MediaTek outlook because for Qualcomm’s “MSM8225Q” to shake up MediaTek’s leadership still will not be easy.

Barclays Capital analyst Lu Hang increased MediaTek smartphone chip shipments in the next two years to 180 million and 290 million, respectively.

Chinese mobile phone distributors circle recently the hottest topic number the high pass last week, low-cost quad-core mobile phone chip “MSM8225Q/MSM8625Q “, estimated price falls to $ 25, the market worry renewed price war, the impact MediaTek Maori. However, the latest released Merrill Lynch research report pointed out that the dual-core MediaTek chips and the two Qualcomm quad-core chips compared to each other competitively, plus “8225Q” mass production may be in March next year, by about one quarter behind the MediaTek quad-core chip “MT6589″ (formerly known as MT 6588), the cost of which is expected to be cheaper than the dual-core version, meaning MediaTek is still dominant.

Update: Taiwan chip designer MediaTek downgraded amid competitive pressure [WantChinaTimes.com, Oct 2, 2012]

… In a report dated Sept. 27, [independent financial services group] CLSA [Asia-Pacific Markets] said the market was optimistic about MediaTek’s gross margin in the second half of 2012 and in 2013 after the company forecasted a gross margin expansion for the third quarter of this year, ending 11 consecutive quarters of contraction.
However, MediaTek’s management told the press on Sept. 25 that the company’s quarterly gross margin growth is likely to remain flat in the fourth quarter of this year and will not expand until the second half of 2013, the report said. …
… One of the reasons investors were optimistic about MediaTek’s 2013 margin was that they thought its new quad-core MT6588 chip had no competition, as Qualcomm made only very high-end quad-core ICs, [CK] Cheng [a Taipei-based analyst at CLSA] said.
But the launch of the MSM8225Q will change that perception, Cheng said, noting that Qualcomm is aiming to release the chip for customer sampling by the end of 2012 and ship in volume in the first quarter of 2013.

Although the Qualcomm chip is scheduled to be launched a month or two later than MediaTek’s, Qualcomm’s price is likely to be 5% cheaper because of lower specifications, he said.

While MediaTek is believed to have superior products and better low-end smartphone ICs than Qualcomm, price does matter to Chinese handset makers, Cheng added.
“This is the main reason why MediaTek has been struggling to lift its average selling price and improve its margin since the third quarter of 2011, although it continues to offer faster processors and multi-core solutions,” he said.
“We don’t think MediaTek’s quad-core solution can reverse this trend,” Cheng said.
As for Chinese competitors, the increased production of RDA Microelectronics’s connectivity combo chip and Spreadtrum Communications’ 2G smartphone ICs will also weigh further on MediaTek’s margins and average selling price, Cheng said.
CLSA raised its forecast for MediaTek’s earnings per share by 3% for 2012 and by 8% for 2013, factoring in the company’s acquisition of its smaller rival MStar Semiconductor, but the brokerage maintained its target price of NT$250 (US$8.53) on the stock.
As of 10:26am Monday, MediaTek shares had dropped 4.62% to NT$310 (US$10.59) in Taipei.

Regarding actual Cortex-A5 and Krait-related information see on this blog the actual:
Core post: Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012 [Sept 30, 2012]

Update: Mediatek [联发科] target price by Barclays is [NT$] 395 [Taiwan’s Commercial Times News, Sept 26, 2012] as translated by Google/Bing with additional manual edits of my own

Lu Hang [陆行] [principal analyst of semiconductors for Asia-Pacific at] Barclays Capital Securities [巴克莱资本证券 Taiwan Limited, 11F, 106 Xin-Yi Road, Sec. 5, Taipei, Taiwan, R.O.C. << from] yesterday (25) revealed, that MediaTek 28 nanometer quad-core A7 smartphone chip MTK6588 launch time is expected to advance to the fourth quarter of this year from the first quarter of next year! Because the price is very competitive, only 18 to 20 dollars, not only quadcore smartphone prices in mainland China will immediately fell to less than 150 dollars following that, the company will also have the opportunity to break into [the market of ] first-tier [i.e. global brand] manufacturers such as Samsung.

Lu Hang said that Mediatek’s biggest “backer” [in terms of stock market performance] is expected to be the launch of MT6588 (quad-core A7 [with] TD-SCDMA/WCDMA) and MT6599 (8 core of the ARM [with] LTE/TD-SCDMA/WCDMA) smartphone chips in 4th quarter [of this year] and in the next year, respectively.

Lu Hang believes that there are 5 items which will affect the profits of the overall market with MediaTek MT6588:
– First, the quad-core smartphone prices in mainland China can immediately be reduced from the current US$ 320 to US$ 150.
– Second, we will see in the near future more dual-core 1.7Ghz Krait-based MSM8960A [on one hand], and MSM8974 [on the other], which is same but with quad-core, rather than next to the launch of 8225Q.
– Third, in the fourth quarter of next year the estimated proportion of MT6583/MT6588 [shipments] within the total smartphone chip shipments will reach 50%, even the year after the fourth quarter launched MT6599 will also have 50% level, thus raised its shipment forecast value.
– Fourth, MT6588 will help to maintain the overall ASP at a level of more than $ 10, and customers can be [serviced via a] unified system design.
– Fifth, with the help of 13 million pixels CMOS the sensing power amplifier manufacturers will focus on mainland China and other emerging markets.

Important remark from Barclays Hires New Taiwan Investment Banking Head [The Wall Street Journal, Aug 19, 2012]:

Barclays … is … an advisor to chip design firm MediaTek Inc. on its proposed acquisition of a minority stake in MStar Semiconductor Inc. worth around $3.8 billion, announced in June, according to Dealogic.

Update: MediaTek will produce small amounts of MTK6588 in October [MTK mobile phone network, Sept 10, 2012] as translated by Google/Bing

Recently MediaTek message there are two who are more concerned about one thing, according to Taiwan media reports, the fastest possible production of MediaTek quad-core mobile processor chip MTK6588 will start in October this year a small amount, quantity should not be a lot, may be available only to large client proofing purposes. Rumored MediaTek MTK6588 manufacturing cost is even less than dual-core MTK6577. Quad-core MTK6588 is using 28 nm technology process to support tens of millions of pixels of camera, support for TD/WCDMA dual-mode network, support 1080P playback and recording, and is equipped with a PowerVR SGX 544 graphics processor.
According to show learned about MTK6588 before, Quad MT6588 or will before the end of trial production, mass production quantities listed in the first quarter of next year.

Update: Lenovo Selects MediaTek to Power New LePad Android Tablet [MediaTek press release, Sept 13, 2012], note: “The MT6577 is pin-to-pin compatible with the previously released MT6575” source: the MT6577 launch release

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced that Lenovo has selected its highly integrated Android mobile platform for the new LePad A2107, dual-SIM 3G/HSPA tablet, which is shipping to customers globally.
The LePad A2107 provides high-speed cellular data and wireless connectivity and is designed for tablet users who want to be “connected always”. The A2107 uses MediaTek’s proven Android mobile platform consisting of the MT6575 and the MT6620 SoCs. The MediaTek MT6575 incorporates a 1GHz ARM® CortexTM A9 processor, a PowerVR™ Series5 SGX GPU (graphics processing unit) from Imagination Technologies, a 3G/HSPA modem and built‐in support for 3D displays and DTV‐grade multimedia capabilities by leveraging the company’s world‐leading DTV platform technologies. The MT6620 4-in-1 connectivity combo integrates an 802.11n Wi-Fi, Bluetooth 4.0+HS, GPS, and FM transmitter/receiver into a single chip with the world’s smallest footprint and leading low-power consumption. The MediaTek mobile platform is ideally suited to enable mobile device manufacturers like Lenovo, helping them to address the mid and entry‐level tablet market that demands global connectivity for today and tomorrow.
“Consumers are increasingly using tablets as a companion device to the PC and mobile phone to access media and information. We forecast that the tablet market will increase from 119 million in 2012 to 494 million by 2016(*),” said Mr. Mark Hung, Research Director at Gartner. “A company that has capabilities and technologies across different multi-screen platforms, from smartphones to DTV, should be well positioned to benefit from participating in the growing tablet market.”
*Source: Forecast: Media Tablets by Operating System, Worldwide, 2010-2016, 2Q12 Update, 4 July 2012, by Gartner

Update: the best smartphone based on the MediaTek MT6577 both technically and in terms of price is the MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012], which is also the best example of The low priced, Android based smartphones of China will change the global market [this same ‘Experiencing the Cloud blog, Sept 10, 2012]

Update: MediaTek MT6577 Performance Review [mediateklab YouTube channel, Sept 3, 2012]

Update: New MediaTek chip efficiency: catching up with iPhone4s [MTK mobile phone network, Sept 6, 2012]

2012 International Semiconductor exhibition yesterday (5) days in Taipei debut, over the years, the first IC design Forum yesterday morning talk show, presenter mediatek Vice President Lu Guohong home 3G smart mobile phone chip specification level, noted that MediaTek MT6577 of the latest dual-core Smartphone chip efficiency, comparable with iPhone4s. By the show’s brief is not difficult to see, MediaTek, engaged global Smartphone chip leader Qualcomm momentum is high.

IPhone4s core processor for Apple A5, the design was based on Cortex-A9 dual core 1GHZ frequency of ARM architecture processors, Lu Guohong comparison list noted that mediatek MT6577 newest 3G Smartphone dual-core chips are used by An Mou with iPhone4s A9 dual core architecture, AP mobile core chips, baseband chip, RF chips and GPU architecture level par with iPhone4s.

Update: MediaTek Launches “Cool 3D”: A Comprehensive Suite of 3D Solutions for Smartphone Platforms [MediaTek press release, Sept 11, 2012]

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions announced today the availability of “Cool 3D”, the world’s most complete 3D suite of solutions, for its smartphone platforms. Consumers continue to look for new features in smartphones, such as 3D capabilities, and a report by Global Industry Analysts, Inc, predicts that the global market for 3D enabled smartphones is projected to register 994 million units in annual shipments by the year 2018. Demand for this innovation will be driven by the increased availability of 3D content, such as games, videos and full length movies.
The “Cool 3D” suite for MediaTek smartphone platforms includes support for stereo 3D cameras and displays, real-time 2D-to-3D conversion and an optimal 3D user interface that is designed to provide consumers with a stunning 3D experience. Two distinguishing features are “3D Cool Shot” and “3D Cool Show”. MediaTek’s “3D Cool Shot” solution supports a cost-effective 5 MP, dual-lens camera, which achieves 1080P, 24 FPS 3D images, giving users a high-definition visual experience. The MediaTek smartphone platforms are the first of their kind in the industry to integrate the functionality of the dual-lens bridge devices into the main smartphone platform, reducing system cost and saving precious board area. The “3D Cool Show” technology substantially improves the stereo 3D effect with anti-fatigue capabilities, and real-time transformation between 2D/3D modes, allowing for convenient switching between the 2D and 3D displays. These solutions, which leverage MediaTek’s established 3D technologies from the DTV and Digital Home markets, are aimed at creating an optimal stereo 3D display with a custom-tailored 3D interface.
“One consequence of the rapid developments in the smartphone market is product homogenization or the ‘all smartphones look alike’ phenomena. Creating product differentiation has become one of the biggest challenges for the mobile phone industry “said Ching-Jiang Hsieh, President of MediaTek. “From Dual-SIM to 3D capabilities, MediaTek has always pushed technological innovation in our platforms, enabling rich and compelling devices and solutions. By working together with our customers, we hope our industry-leading, ”Cool 3D” suite of solutions can lead the wave of 3D smartphone popularity, allowing even more consumers to enjoy an extraordinary 3D experience.”

The “Cool 3D” suite of capabilities is already enabled on MediaTek’s shipping MT6575 single-core and MT6577 dual-core platforms. All future launches of MediaTek smartphone solutions will support these 3D capabilities.

Updates: Shares of MediaTek jump on positive shipment target revision [Focus Taiwan, Aug 1, 2012]

… As of 11:15 a.m., shares of MediaTek had added 6.67 percent to NT$272.00 (US$9.07), off an early high of NT$272.50, with 23.82 million shares changing hands. … MediaTek announced Tuesday at an investor conference that it had raised its target for smartphone chip shipments to 95 million units, from a previous estimate of 75 million units, mainly because of strong demand from China.

In the second quarter, the IC designer shipped 21 million smartphone chips, higher than the 18 million to 20 million previously forecast. The company said it would ship at least 30 million smartphone chips in the third quarter.

… MediaTek said it expects its gross margin will improve to 41-43 percent for the third quarter from 40.8 percent in the second quarter. …

MediaTek hikes 2012 target smartphone chip shipments [DIGITIMES, Aug 1, 2012]

… The company expects its MT6575 and MT6577 chips to account for 60% of total smartphone chips sales in the third quarter and 80% in the fourth. …

MediaTek eyes Q3 double-digit revenue growth [Taipei Times, Aug 1, 2012]

MediaTek Inc (聯發科), the nation’s largest handset chip designer, said yesterday revenue in the third quarter of this year is projected to grow between 13 percent and 18 percent from the second quarter, following the launch of new products and strong demand for smartphone chips.

That would mean a quarterly revenue of between NT$26.50 billion (US$883.33 million) and NT$27.70 billion, compared with NT$23.44 billion in the second quarter.

MediaTek said second-quarter revenue rose 19.5 percent sequentially and 11.7 percent from the same period last year, primarily driven by the fast-growing smartphone demand in China.

However, gross margin for the quarter was 40.8 percent, down 1.3 percent and 5.1 percentage points from the previous quarter and the same period of last year respectively. The company attributed that fall to fierce price competition in the market.

Total smartphone chip shipments are likely to reach 95 million units this year, of which between 50 percent and 60 percent will be 3G chips and the remainder 2G chips …

MediaTek a product roadmap leaked: Quad-core code-named MT6588 [MTK Smartphones Network (MTK手机网), July 27, 2012]

From a recently obtained electronic forum information abroad we see that the MT6585 code communicated earlier for the quad-core MediaTek smartphone chipset is wrong. The true model code is MT6588. It is built on the 28nm process in order achieve higher performance level than the dual-core MT6577 technology.

MT6588 has a 4-core CPU [Cortex-A7 (!), see on the second slide below] clocked at 1GHz [1.XGHz rather, see the included slides below], supports dual-channel at maximum 1066Mbps, has an integrated multimode modem for WCDMA [+ it is delivering HSPA+ WCDMA performance (!) vs just HSPA with MT6577/75, see the first slide below] and TD (!), that is it can support both Unicom [latest upgrade to HSPA+ service, see the news in the original post materials much below] and China Mobile 3G network, supports an up to 13 MP camera and 1080P video playback. It finally has a GPU upgrade with SGX544, doubles the resolution to 1280×800 HD level, and has 32KB L1 cache and 1MB L2 secondary cache.

Along the MT6588 there is a 28nm dual-core version, MT6583 on the MediaTek 2012 product roadmap. From the chipset parameters it is evident that MT6583 is a scaled down version of MT6588. It has 2 cores less, the camera support is 8MP, the video decoder is of 720P level, and the resolution is down to 854×480.

It is understood that MT6588 and MT6583 will be in production in the first quarter of 2013, early next year the fastest.

The MediaTek product roadmap

MTK MT6588 chip Introduction

Note: No search reveals the source for the above information.

MediaTek to launch quad-core smartphone solutions in 1Q13, says paper [DIGITIMES, Aug 6, 2012]

MediaTek is expected to launch its first quad-core smartphone solution, the MT6588, in the first quarter of 2013, according to a Chinese-language Liberty Times report. The MT6588 features a quad-core 1.5GHz or 1.7GHzCortex-A7 CPU, supporting WCDMA and TD-SCDMA technologies.

The MT6588, which features a 13-megapixel camera, also supports 1080p video playback and a display resolution of 1280 by 800 pixels. The chip will be built using a 28nm process, the paper said.

Additionally, MediaTek will also roll out a 28nm dual-core solution, the MT6583, during the same quarter. While the dual-core CPU of the MT6853 will also run at 1.5GHz or 1.7GHz, the chip will support a resolution of 854 by 480 pixels targeting a segment different from that of the MT6588, the paper indicated.

End of updates

The original content:

  • About the just four months old MT6575-based market
  • MediaTek provided general MT6575 information
  • Some history leading to MT6575
  • Turmoil on the H1CY12 market in China:
    International and local brands, as well as white-box vendors are repositioning for the most lucrative CNY500 (US$79) to CNY1,000 (US$157) smartphone market of H2CY12 and on

Note: the PowerVR SGX Series 5 GPU used for MT6577 is said to be by 3d parties SGX531, See: SoC list on Imagineers blog, or Lenovo (indirect).

Greater China mobile solutions – From silicon to software [DIGITIMES Research, June 8, 2012]

Abstract

The China mobile market has developed rapidly, with smartphone shipments reaching 69 million units in 2011 and tablet shipments soaring from around one million in 2010 to some 10 million in 2011, and potentially exceeding 20 million units in 2012. As consumer spending power increases, local vendors are focusing on more market tiers and makers have begun to make a play for the high-end market.

Updates: China market: Nearly 195 million handsets shipped in 1H12 [DIGITIMES, July 10, 2012]

There were 194.913 million handsets shipped in the China market during the first half of 2012, consisting of 106.874 million (54.83%) 3G handsets in 801 models and 88.039 million (45.17%) 2G handsets in 1,298 models, according to statistics published by the China Academy of Telecommunication Research (CATR) under the Ministry of Industry and Information Technology (MIIT).

Of the shipment volume, 94.855 million or 48.67% were smartphones in 822 models of which 801 models or 97.44% were based on Android. China-based vendors accounted for 75.16% of the half-year shipment volume, and international vendors 24.84%.

The monthly shipment volume of smartphones exceeded that of feature phones for the first time in April 2012, with the corresponding proportion increasing to 56.9% in June.

China market: Breakdown of total handset shipment volume, 1H12
Generation

Technology standard

Number of models

Shipment volume (m handsets)

3G

WCDMA (China Unicom)

476

53.099

CDMA2000 (China Telecom)

174

28.197

TD-SCDMA (China Mobile)

151

25.578

2G

GSM

1,272

81.915

CDMA1x

26

6.076

Source: CATR under MIIT, compiled by Digitimes,  July 2012

China smartphone market 2012: Trends and analysis [DIGITIMES Research, July 3, 2012]

Abstract

The China handset market has exhibited strong growth, with the total number of mobile users in the country reaching 980 million people according to figures from the Ministry of Industry and Information Technology (MIIT), an increase of 130 million over the 2010 figure. Digitimes Research estimates that mobile user numbers could top 1.13 billion in 2012.

Digitimes Research estimates that the China handset market reached some 390 million units in 2011, representing 16% growth on 2010; the market is likely to grow to 430 million units in 2012, representing further growth of 9%. Thanks to the expansion of 3G service coverage and further falls in budget smartphone prices, the share of the handset market accounted for by smartphones is likely to reach 32% or around 143 million units, 70% of which will be Android handsets.

Digitimes Research believes that market share rankings for the China smartphone market will change significantly during 2012. Samsung and Apple will take the top two places, while the big four China-based brandsHuawei, ZTE, Lenovo and Coolpad – will take third to sixth places, while Nokia will drop to seventh; these seven firms will collectively account for 85% of shipments.

In other words, the many other brands hoping to seize a share of the market will essentially be confined to competing for a potential market of just 15% of overall shipments or around 21 million handsets. Given such a situation, Digitimes Research projects that many of China’s best known smaller brands such as Xiaomi, TCL, Gionee, Tianyu, Oppo and BBK will see shipments of no more than a few million handsets.

End of updates

China-based white-box vendors expected to ship 200 million smartphones [DIGITIMES, April 17, 2012]
China-based white-box vendors, mainly due to the availability of inexpensive new chip solutions, have been increasing the production of smartphones, with the total shipment volume expected to reach 200 million units in 2012, according to industry sources in Taiwan.
Taiwan-based MediaTek is offering the makers its MT6575 a chip solution for use in entry-level smartphones in the first quarter of 2012 and will offer the MT6577, a solution for high-level smartphones, in the middle of the third quarter of 2012, the sources indicated. MediaTek will ship 50-70 million chips to China-based white-box vendors to account for nearly 30% of smartphones to be shipped by these vendors in 2012.
In addition, Qualcomm has strengthened its marketing in the China market by offering turn-key solutions to white-box vendors, with prices for a chips lowered to US$6, the sources cited eMedia Asia as indicating.
China-based white-box vendors sell more than 60% of their smartphone output to overseas markets, including 2.5G models for markets where deployment of 3G networks is not mature yet, the sources indicated. White-box vendors are expected to see larger market demand if their production costs for entry-, medium- and high-level smartphones drop to US$60, US$85 and US$130 respectively, the sources pointed out.

Huawei adopts MediaTek dual-core chip for smartphones, says report [DIGITIMES, June 27, 2011]

MediaTek’s new MT6577, which uses a dual-core 1.2GHz Cortex A9 CPU, has been adopted by China-based Huawei for as many as four of its upcoming smartphone devices, according to a Chinese-languageCommercial Timesreport.

The new MediaTek MT6577 solution is scheduled to enter volume production starting July, the Chinese-language Economic Daily News (EDN)reported last week (June 22). The chip is built using 40nm process technology.

MediaTek previously upward revised the prediction for its total smartphone-IC shipments in 2012. The firm now expects to ship about 75 million smartphone chips this year, compared to the 50 million estimated initially.

From:

MediaTek Launches Dual-Core MT6577 Smartphone Platform [MediaTek press release, June 27, 2012]

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced the availability of the MT6577, a dual-core platform developed specifically for sub-$200 smartphones, the fastest growing segment of the global smartphone market. The MediaTek MT6577 features a dual 1GHz Cortex™-A9 application processor from ARM, a PowerVR™ Series5 SGX GPU (graphics processing unit) from Imagination Technologies, MediaTek’s proven 3G/HSPA modem, and runs the latest Android 4.0 “Ice Cream Sandwich” operating system. By integrating a dual-core application processor architecture widely deployed in the majority of today’s premium smartphones, the MT6577 boosts application and browser performance by up to 40% compared to single-core platforms, bringing unprecedented levels of user experience to mid- and entry-level smartphones.

“MediaTek’s existing HSPA smartphone platforms – the MT6573 and MT6575 – have been extremely well-received by customers and consumers worldwide, and are currently shipping with major international brands such as Lenovo, TCL/Alcatel, and other top tier Chinese OEMs,”said Ching-Jiang Hsieh, President of MediaTek. “The MT6577 adds the next level of performance and enhanced user experience to the MediaTek smartphone family, delivering enhanced user interactivity, mobile connectivity and rich multi-media experience previously only available on high-end devices. Consumers everywhere will now benefit from the affordable, high-performance devices enabled by the MT6577. MediaTek is proud to be in the vanguard of companies enabling the democratization of smartphones.”

“Dual-core processors account for over 20% of current smartphone processor shipments, with these devices being mostly in the premium segment and addressed by standalone application processors. MediaTek’s new MT6577, with integrated dual-core processors and 3G/HSPA modem is well suited to bringing similar user experiences to the fast-growing mid and entry smartphone segment which is forecast to grow from under 200 Mu in 2012 to over 500 Mu in 2016” said Stuart Robinson, Director, Handset Component Technologies service at Strategy Analytics.

The MT6577 is designed to deliver rich multimedia experiences, with an 8MP camera, support for up-to high-definition 1080p video playback and the ability to support high-resolution displays up to HD720 (1280×720) resolution. The platform also pre-integrates MediaTek’s leading 4-in-1 connectivity combo that provides support for dual-band 802.11n Wi-Fi, BT4.0, GPS and FM. The MT6577 is pin-to-pin compatible with the previously released MT6575, allowing handset manufacturers to easily produce multiple tiers of devices leveraging a single PCBA hardware development effort.

The MT6577 dual-core platform is currently being incorporated into smartphone devices by MediaTek’s leading global customers, and the first smartphone models based on this new chipset are expected to ship commercially in Q3 2012.

MediaTek MT6577 [MediaTek100 YouTube channel, July 19, 2012]

MediaTek expects increase in smartphone chip sales [Taipei Times, June 14, 2012]

MediaTek Inc (聯發科) chairman Tsai Ming-kai (蔡明介) said yesterday that he still expects an increase in demand for smartphone chips in the second half of this year, despite a slowing global economy.

Last year, faced with competition that was fiercer than ever, MediaTek posted NT$13.62 billion (US$454 million) in net profit, or NT$12.35 earnings per share (EPS), down sharply from the NT$30.94 billion in net profit, or NT$28.44 EPS recorded in 2010.

Tsai said the worst phase was almost over for the IC designer and the company was gearing up to broaden its product portfolio and win orders to strengthen its profitability.

On the back of robust demand for smartphones, MediaTek has forecast smartphone chip shipments in the second quarter would range between 18 million and 20 million units, up sharply from the 10 million recorded in the first quarter.

For all of this year, the IC designer anticipates smartphone chip shipments to touch 75 million units from rising demand from China and other emerging markets.

MediaTek president Hsieh Ching-jiang (謝清江) said at the shareholders’ meeting that the company would not focus just on the Chinese market, but also target global demand, while operating a total of 23 offices worldwide.


About the just four months old MT6575-based market

ZOPO ZP200 3D Movie Playing [AndroidSale YouTube channel, March 22, 2012]

http://android-sale.com/zopo-zp200-3d-phone.html | Zopo zp200 is the cheapest glasses-free 3D Android smartphone, with 1GHz processor, 1GB RAM, 8MP camera.

image
Source: MTK6575 Cpu Andorid >> on fastcardtech.com

Note that even for global wholesale there are much more products of the above kind, as you could see from the table below (the ones which are also on the above diagram are highlighted in yellow). Click here for a PDF version in case you want to click on the links:

image

There are a couple of recent Chinese startups capitalising on the MT6575 opportunity. The most successfull among them is probably ZOPO Mobile Communications-equipment Ltd. in Shenzhen, China, introducing itself as:

ZOPO Company is founded in 2012, which engages in research, development, produce, marketing and service of mobile intelligent terminal products. The ZOPO ZP200 model as” The China‘s first Glasses-Free 3D dual sim smart mobile phone ” has been a hot Star in China mainland.

Zopo ZP100 MT6575 4.3″ qHD $174 street price [ARMdevices.net YouTube channel, April 9, 2012]

The MediaTek MT6575 is out of the gate. ARM Cortex-A9 invades the low cost Shenzhen Smartphones market. http://www.zopomobile.com opened their first store on the Huaqiangbei Shenzhen Smartphones market street, to sell their new ZP100 smartphone at 1099rmb (USD$174). It’s got an awesome 4.3″ qHD 960×540 LCD capacitive screen made by Sharp, a 5 megapixel auto-focus camera/camcorder made by Sony, the MT6575 makes it support Dual-sim WCDMA/3G/Data and GPRS/Voice at the same time. And it’s got a removable 1650mAh battery, MicroSD slot and Micro-USB that does not double as an MHL output. Of course I bought one because I want to test the MT6575 processor. Let me know in the comments what you would like to see me test on this and other upcoming MT6575 Smartphones.

I’m back in Shenzhen! Here getting ICS installed on my Zopo ZP100 MT6575 [ARMdevices.net YouTube channel, April 9, 2012]

As I am going to be video-blogging the latest advances in Linux on ARM at the Linaro Connect Hong Kong conference next week, I just landed a few days early so that I can now video-blog again video-blog the latest news out of Shenzhen. It’s appropriate for me to video-blog the latest news in Shenzhen monthly don’t you think? In this video, I got the Zopo staff at the Zopo store on Hua Qiang Bei Shenzhen to update the firmware on my Zopo ZP100 MT6575 ARM Cortex-A9 based phone because I had a hard time figuring out how to do it looking at the Chinese-only http://bbs.zopomobile.com ICS seems to be extremely smooth on the MediaTek MT6575, I’m going to ask Zopo in the days to come what they expect to do about reaching the European, US markets and worldwide with this phone. Check back in the days to come for the latest news from Shenzhen as I’m hearing about an upcoming Dual-core MediaTek MT6577 to be in an upcoming Huawei 4.5″ low cost super phone, the i.MX6 is being worked on by Shenzhen based PCB design houses, Rockchip is very close to take large market share for tablets out of Shenzhen with their new Dual-core RK3066 platform. Check back onhttp://ARMdevices.net for a lot of new videos about those. Let me know in the comments what you would like me to film and do in Shenzhen. I have some big plans to finally do something about group buys (through reliable and trusted Shenzhen based device makers and sellers) and I plan to launch some new special features here on http://ARMdevices.net during the next few days so check

The author of the above videos (Nicolas Charbonnier, aka Charbax, see also a recent interview with him about his videoblogging) went through quite a tour about the new MT6575-based entries in the first half of April:
$158 5″ WVGA MT6575 Cortex-A9 Smartphone presented by www.yooe.com.cn
Zhenai A900 waterproof MT6575 smartphone
$79 3.5″ MT6575 Orient Smart Development Ltd
MT6575 phone shown by Quality Industrial Co Ltd
$142 Galaxy Nexus clone, runs ICS on MT6575, with 4.65″ LCD
Hyundai Brilliant H950, 5.2″ MT6575 phone runs Ice Cream Sandwich at the HKTDC Electronics Fair
$140 5.2″ MT6575 Android phone by Daza Electronics at the HKTDC Electronics Fair
ICS on 5″ MediaTek MT6575 Dolphin A80 phone [from Yooe] (note that this is represented on both the above diagram and the table)
Shenzhen Factory Entrance (note that this is also where Yooe is manufacturing, quite likely)
The Shenzhen Speakers Factory (the same factory was manufacturing speakers during the visit)
Then he returned in the end of May with these video reports:
Yooe MT6575 phone now selling
MT6575 Cutepad 5″ phone

He was showing off some of the latest gadgets that he found in Shenzhen in this video as well: Interview with Nicolas Charbonnier at Linaro Connect, Hong Kong [jasonderose YouTube channel, June 4, 2012]


MediaTek provided general MT6575 information

MT6575 [MediaTek product page, March 29, 2012]

Dual-SIM smartphone platform for the mainstream mid and entry level market

MT6575 is MediaTek’s new dual-SIM smartphone platform for the mainstream mid- and entry-level smartphone markets. Enabling browsing, gaming and multimedia features that will delight consumers, support the latest Android releases and the industry’s best dual-SIM performance for voice and data calls, the MT6575 is MediaTek’s most advanced and competitive smartphone platform to date.The MT6575 combines a software and hardware reference design solution to enable dramatically faster time to market at a highly competitive price point. The MT6575 is set to redefine the performance of mainstream smartphones.

Features

  • 1GHz ARM CortexTM-A9 CPU allows for outstanding web browsing and application performance
  • High-performance 3D gaming and UIfeatures enabled by PowerVRTM SGX Series5 GPU
  • High-definition 720p videoplayback and record
  • Per-packet Rx antenna diversity
  • 8 MP camerawith enhanced image processing capabilities
  • Up to high-resolution qHD (960×540) displays
  • Supports both portrait and landscape display modes by built-in dedicated HW
  • Features stereo 3D video playback and advanced 2D-to-3D image/video conversion
  • No lost calls on either SIM – even with active data transmission on either SIM
  • Better Power Efficiency – Up to 500 hours of standby and over 8 hours of talk-time on 3G, 45 hours of audio playback and 6 hours of 3D gaming.

MediaTek – MT6575 [a featured product page, July 5, 2012]

Redefining performance of mid/entry smartphones in 2012

Overview

MT6575 is MediaTek’s new dual-SIM smartphone platform for the mainstream mid- and entry-level smartphone markets. Enabling browsing, gaming and multimedia features that will delight consumers, support the latest Android releases and the industry’s best dual-SIM performance for voice and data calls, MT6575 is MediaTek’s most advanced and competitive smartphone platform to date.

Key Features

The MT6575 platform offers a 1GHz ARM® CortexTM-A9 processer for outstanding web browsing and application performance, a proven 3G/HSPA modem and runs the latest “Ice-Cream Sandwich” Android 4.0 release. Other key features include:

♦  Superior CPU, GPU, and System Performance
– High-performance 3D gaming and UI features enabled by PowerVRTM SGX Series5 GPU
♦  Richest Multimedia Features
– High-definition 720p video playback and record
– 8 MP camera with enhanced image processing capabilities
♦  World-First Integration Of Stereo 3D Display Controller And 3D Video Processing
– Features stereo 3D video playback and advanced 2D-to-3D image/video conversion
♦  Best Display Picture Quality
– Brings the same level of LCD-TV picture quality to mobile devices
♦  Leading Dual-SIM Features and Performance
– No lost calls on either SIM
♦  Lowest BOM costs
– Highly integrated platform includes the world’s smallest 4-in-1 connectivity combo (MT6620) that allows for small size and lower BOM costs
♦  Better Power Efficiency
– Up to 500 hours of standby and over 8 hours of talk-time on 3G
– Up to 45 hours of audio playback and 6 hours of 3D gaming
The MT6575 is currently being incorporated into the latest smartphone offerings by many of MediaTek’s leading customers and the first smartphone models based on this new platform have already hit the market in the first quarter of 2012.

MediaTek – MT6620 [a featured product page, Sept 21, 2011]

Highly Integrated 4-in-1 WLAN/Bluetooth/GPS/FM Combo Solution

Overview

MediaTek MT6620 integrates WLAN, Bluetooth, GNSS and FM, to provide the best performance and most convenient single chip. MT6620 implements advanced and sophisticated Radio Coexistence algorithms and hardware mechanisms. MT6620 also supports a single shared antenna (2.4 GHz antenna for Bluetooth and WLAN, 5 GHz for WLAN and 1.575 GHz for GPS).

Enhanced overall quality for simultaneous voice, data and audio/video transmission on mobile phone and tablet PC can be achieved. The small size with low power consumption reduces PCB layout area. The software package “Symphony” comes with many advanced features.

Key Features

  • Low power, small size and high performance
  • WLAN/Bluetooth/GPS/FM solution WLAN 802.11 a/b/g/n dual band single stream (20/40MHz) with dual band LNA and 2.4GHz PA integration
  • Bluetooth 3.0+HS and V4.0 Low Energy support with LNA and PA integration
  • Support GPS/Galileo/QZSS/SBAS with -165dBm tracking sensitivity FM Tx/Rx with RDS/RBDS support
  • Support Wi-Fi Direct and WAPI hardware encryption
  • Support FM over Bluetooth
  • PLC (Packet Loss Concealment) technology for superior audio quality
  • Advanced AlwaysLocateTM location awareness technology with ultra low power consumption
  • Flexible host interfaces support include single SDIO interface for all wireless functions

MediaTek Launches MT6575 Android Platform [MediaTek press release, Feb 13, 2012]

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced the availability of the MT6575, its 3rd generation platform for mid and entry‐level Android smartphones. The MT6575 platform offers a 1GHz ARM® CortexTM‐A9 processer, a proven 3G/HSPA modem and runs the latest “Ice‐Cream Sandwich” Android 4.0 release.

“We expect significant growth in entry and mid‐level smartphones, with wholesale prices under US$190, over the coming years. We forecast that this segment will almost triple in size from 191 million shipments in 2012 to 551 million by 2016. At that time, we also expect approximately 75% of those entry and mid‐level smartphones to ship to emerging markets” said Neil Mawston, Executive Director, Global Wireless Practice, at Strategy Analytics. The MediaTek MT6575 platform is ideally suited to cater to a wide range of smartphone devices that target this growing segment in multiple markets around the world.

“Leveraging the energy‐efficient, high‐performance Cortex‐A9 processor in Android smartphone applications is an extremely compelling proposition and a great proof point for the scalability of the ARM architecture. During 2011 the Cortex‐A9 processor has powered many of the most up‐to‐date and highest performance smartphones. The proliferation of Cortex‐A Series processors into lower cost, mainstream mobile devices will deliver a significant uplift in the user experience,” said Laurence Bryant, Director of Mobile, ARM.

For mid‐range smartphones, the MT6575 platform supports 720p high‐definition video playback and recording with an 8MP camera and qHD (960×540) high‐resolution displays via a PowerVRTM SGX Series5 GPU (graphics processing unit) from Imagination Technologies. In industry‐standard benchmark testing, the MT6575 offered over 35% improvement for browser applications and over 20% improvement in graphics capabilities for gaming when compared to competitors’ best offerings in these segments.

Additionally, the MT6575 platform provides built‐in support for advanced features such as integrated capabilities to drive 3D displays and proprietary algorithms for mobile display picture processing. In sum, the MT6575 provides DTV‐grade picture quality on a smartphone by leveraging MediaTek’s proven technology as a world‐leading DTV platform provider.

The MT6575 platform also supports entry‐level smartphones with smaller display sizes, lower resolution, less memory and reduced multimedia requirements. In addition, the MT6575 boasts the world’s lowest power consumption and most comprehensive integration of hot swap dual‐SIM capability compatible with the Android platform. With the MT6575 dual‐SIM solution, consumers will no longer have to worry about dropped calls while active data transfer is happening on either SIM card, and will experience automatic resumption of data exchange once calls on the other SIM card have ended, in addition, with the hot swap feature enabled, the SIM card can be inserted without switching off the mobile.

The 3G/HSPA modem integrated in the MT6575 platform has been qualified at major 3G operators world‐wide.

The MT6575, delivered in 40nm CMOS technology, builds on the proven track record of the 2nd generation MT6573 platform – i.e., the platform that powers the Lenovo A60, China Unicom’s top selling handset in the sub‐RMB 1000 (approx. $160 USD) smartphone category.

“We are very excited by the prospects of the MT6575 platform. It combines MediaTek’s innovative chipset technology with our proven reference design and complete software solution model. We believe this platform is ideally suited to enable our customers to address mid and entry‐level smartphone cost and performance needs on a global basis – today and tomorrow,” said Ching‐Jiang Hsieh, President of MediaTek.

The MT6575 is currently being incorporated into the latest smartphone offerings by many of MediaTek’s leading customers and the first smartphone models based on this new platform will hit the market in the first quarter of 2012.

MediaTek’s Full Line of 3G Platforms Aims to Address Mid to Entry-Level Smartphone Market [MediaTek press release, Feb 27, 2012]

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions today announced the availability of the MT6515, its next generation TD smartphone solution for China sub-RMB 1000 (approx. $160 USD) smartphone market. The MT6515 TD smartphone platform solution integrates a powerful 1GHz ARM CortexTM-A9 processor, 3D hardware, and runs the latest “Ice-Cream Sandwich” Android 4.0 release. MediaTek’s latest foray into the 3G smartphone market enables high system performance with low power consumption and high cost-performance ratio that raises the bar for what consumers will come to expect from a TD-SCDMA smartphone experience.

According to a recent report released by the market research firm, Strategy Analytics, in the 3rd quarter of 2011, China overtook the US as the world’s biggest smartphone market. Sub-RMB 1000 smartphones were one the fastest growing segments of this market, due in large part to multiple purchases of these models by China’s three major operators in response to consumer needs. As a result, China has seen a sharp rise in smartphone sales starting in the beginning of 2011. MediaTek, with its years of experience serving the industry, attention to continuous innovation, and recent investments in the arena of 3G technologies, has been perfectly poised to meet the growing needs of this new market. With its cost effective, yet high performance smartphone platforms, MediaTek, along with industry partners (i.e. mobile device manufactures and operators), has emerged as a leader in the recent explosion of popularity of mid and entry-level smartphones.

As a member of China’s TD Industry Alliance (TDiA), MediaTek has invested heavily in the R&D of TD chipsets following the initial release of the TD-SCDMA standard. MediaTek’s signature high integration, yet low power consumption platforms have been introduced into TD operators’ handset customization strategies, and MediaTek currently offers a TD mobile device platform series uniquely customized to meet the needs of the Chinese market. As such, it is little surprise that among the mobile devices included in China Mobile’s multiple terminal procurement lists, one finds a variety of end user products that run on MediaTek-driven TD platforms.

Today, MediaTek announced the availability of the MT6515, its next generation TD smartphone platform for the sub-RMB 1000 smartphone market. The platform offers a powerful 1GHz ARM CortexTM-A9 processor, 3D hardware, and runs the latest “Ice-Cream Sandwich” Android 4.0 release. Multi-media applications and Internet speed have also been optimized. Additionally, the MT6515 TD-SCDMA offers a complete China Mobile 3G package, thus helping increase the speed in which manufacturers can get their products to end-users.

In the field of WCDMA and 3rd generation wireless standards, MediaTek has continued to build upon its proven track record of offering complete mobile device solutions. Worthy of note is the MT6573, MediaTek’s 3.75G smartphone platform released last year. This platform powered the Lenovo A60, China Unicom’s top selling handset in the sub-RMB 1000 smartphone category, and an important factor in the uptick of popularity in phones within this market segment.

Building on the success of the MT6573, MediaTek has released the MT6575, which is designed to run on the latest Android driven platforms. The MT6575 offers a 1GHz ARM® CortexTM-A9 processor and runs the latest “Ice-Cream Sandwich” Android 4.0 release. The platform supports dual-SIM solutions, and its web performance, power consumption rates, and multimedia features all meet or exceed industry-leading benchmarks, thus guaranteeing that the MT6575 will deliver a significant uplift in the smoothness of user experience. The MT6575 is currently being incorporated into the latest smartphone offerings by many of MediaTek’s leading customers and the first smartphone models based on this new platform will hit the market at the end of this month.

“Using innovative products to help our customers accurately reflect the needs of the market has always been one of MediaTek’s greatest strengths, and we have continued with this tradition of excellence as we expand into the growing smartphone market. MediaTek’s innovative chipset technology, with our proven reference design and complete software solution models, will ensure that our customers find a place in the growing mid and entry-level smartphone market of tomorrow where, along with power and functionality, cost effectiveness has become a must-have feature,” said Ching-Jiang Hsieh, President of MediaTek.

MediaTek Announces World’s Smallest 4-in-1 Combo Chip Wi-Fi/Bluetooth/GPS/FM Solution [press release, July 21, 2011]

MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced its most advanced wireless combo chip designed to enrich multimedia experience with small footprint and long battery life for smartphones, tablets and portable devices. The MediaTek MT6620 integrates 802.11n Wi-Fi, Bluetooth 4.0+HS, GPS, and FM transmitter/receiver on a single chip with superior size and power benefits, making it the best solution for smartphones, tablets, and portable devices.

Bringing connectivity features to mainstream products such as smartphones, tablets, portable media players (PMPs), gaming devices, and personal navigation devices (PNDs), the MediaTek MT6620 integrates Wi-Fi, Bluetooth, GPS, and FM, to provide superior performance and rich features. The MT6620 implements advanced and sophisticated radio coexistence algorithms and hardware mechanisms to enhanced overall quality for simultaneous voice, data, and audio/video transmissions. Its small size significantly reduces PCB layout area and simplifies design efforts. In addition, the MediaTek Symphony™ software package supports all advanced wireless features on the Android operation system. BlueAngel™ Bluetooth software currently can support up to 15 profiles to fulfill most user scenario and bring customer product differentiation.

The MT6620 supports all the leading standards: dual band 2.4GHz and 5GHz 802.11n Wi-Fi with WiFi Direct and Hotspot, Bluetooth 4.0+HS for simultaneous dual mode Bluetooth BR/EDR/HS and Bluetooth Low Energy (BLE) operations, GPS with Galileo/SBAS/QZSS and patent pending AlwaysLocate™ technology, FM radio with both transmitter and receiver, making the MT6620 ideal solution for portable devices that require superior performance and long battery life. The MT6620 passes 802.11n WiFi certificate including WPS2.0, WAPI and Bluetooth 4.0+HS on both the controller and MediaTek BlueAngle™ host software.

SR Tsai, General Manager of the Wireless Connectivity Business Unit at MediaTek said, “MediaTek is one of few in the industry to offer 4-in-1 SoC solution for a wide range of mobile applications. As a result of this attention to mobile device manufacturers’ needs, the MT6620 was designed to meet strict requirements, such as low power modes to conserve battery life, a reduced footprint to fit into small, sleek handset designs, and low cost to enable mass market mobile Wi-Fi enabled handsets. We believe that the MT6620 is optimized for mobile devices at the hardware, firmware, and driver levels to speed time to market of innovative designs.”

The MT6620 has entered mass production and is shipping to lead customers in sizable quantities now.

MT6620 Product Highlights:
– Low power, small size and high performance Wi-Fi/Bluetooth/GPS/FM solution
– Wi-Fi 802.11 a/b/g/n dual band single stream (20/40MHz) with dual band LNA and 2.4GHz PA integration
– Bluetooth 4.0+HS support with PA integration
– Supports GPS/Galileo/QZSS/SBAS with -165dBm tracking sensitivity
– FM Tx/Rx with RDS/RBDS support
– Supports Wi-Fi Direct and WAPI hardware encryption
– Supports FM over Bluetooth
– PLC (Packet Loss Concealment) technology for superior audio quality
– Advanced AlwaysLocateTM location awareness technology with ultra-low power consumption
– Flexible host interfaces including single SDIO for all wireless functions


Some history leading to MT6575

Stephen Elop’s (Nokia CEO) “Burning Platform” memo leaked by Engadget [Feb 8, 2011]:

In 2008, MediaTek supplied complete reference designs for phone chipsets, which enabled manufacturers in the Shenzhen region of China to produce phones at an unbelievable pace. By some accounts, this ecosystem now produces more than one third of the phones sold globally – taking share from us in emerging markets.

White-box handset makers gearing up smartphone and 3G handset production, MediaTek to benefit [DIGITIMES, Dec 3, 2010]:

White-box handset makers in China are gearing up their production of in-house designed smartphones and 3G handsets, a trend which will benefit Taiwan-based IC design house MediaTek. China’s white-box handset industry in 2010, has begun to place more emphasis on upgrading specifications and added value to enter the high-end segment, and has allocated more resources on development of intellectual property.

Even the China government has voiced its support for the white-box industry. Yang Xueshan, Deputy Minister of the Ministry of Industry and Information Technology (MIIT), recently said that the government will support the white-box business model as long as there is no infringement of IP.

Yang pointed out that from imitation to innovation is a process white-box handset makers have to go through, citing China-based telecom equipment maker Huawei Technologies as a success story. Huawei’s foray into the handset sector began with low-cost products and the company now has research and development capability, he said.

Supporting the white-box business model, given that no patents are infringed, is a good way to protect intellectual property rights as well as provide the most cost-effective products to consumers, Yang added.

More information: MediaTek as the catalyst of the white-board ecosystem
section within Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [Experiencing the Cloud, Feb 21, 2011]

Look at the MTK History :MTK6575 Heading Toward 1Ghz smartphone for below $200? [Lady Panda, April 14, 2012]

Let’s look at the MTK History:

They first created chipsets for general phone such as MT6225, MT6235 based on their own MTK RTOS. MTK RTOS is known for fast, features rich and very customizable interface with most features support such as Dual SIM Dual Standby, Dual Camera(Front/Rear), ,MicroSD-HC up to 16-32GB, WiFi, Bluetooth (A2DP/Stereo and most other profiles), Very good J2ME support, Analog/digital DVB, FM Radio. A lot of features rich and very affordable handsets become to appear on marketfor prices below $100.

Then they were one of the first to create a dual SIM WCDMA chipset MT6268 which had even better J2ME support and also 3g features such as WCDMA data and 3G Video calls support. A lot of Dual SIM 3G handsets started to appear for about $150. They all were fully unlocked by default and without any contracts. It provided handsets with a lot of features for a very low price.

Then back in 2009 they have decided to enter the smartphones market with the new MT6516 chipset which provided a solution for fully featured yet low price Windows Mobile 6.5 and Android 2.2. handset with a price tag of below $150 while maintaing the popular Dual SIM Dual Standby Quad Band GSM feature, TV, FM, Bluetooth,GPS/AGPS, HQ Youtube playback, Capacitive Multi-touch screen, Dual Camera with flashlight,Android Market, Voice Search. This chipset was not a high performance gaming chipset, But it’s performancewas surprisingly well and exceeded even a lot of high end expensive chipsets.

Then in 2011 they have released the new MT6573 chipset. Now the MT6573 Android 2.3.4 phone cost $150-$210 and they still maintain the Dual SIM Dual Standby with Quad Band GSM and WCDMA/HSPA support. This chipset, Which main ArmV6 core is clocked at 600-650Mhz, integrate the PowerVR Series 5 GPU so it can run fluently games like Angry Birds, Fruit Ninja, Asphalt 5 and many more games. Most of them have 5-8MP back camera with HD video shoting and flashlight supported, HD Videos decoding. Still maintain the analog tv, Capacitive Multi-touch screen, FM Radio, 32GB MicroSD Slot,Bluetooth, GPS/AGPS, WiFi, Voice search and a lot of other advanced smartphonefeatures. The performance is very impressive for such a low price.


Turmoil on the H1CY12 market in China:
International and local brands, as well as white-box vendors are repositioning for the most lucrative CNY500 (US$79) to CNY1,000 (US$157) smartphone market of H2CY12 and on

Digitimes Research: Huawei, ZTE, Lenovo and Coolpad to take 40% of China smartphone market in 2012 [June 27, 2012]

The development of China’s smartphone market has drawn much attention, particularly in 2012, during which the local brands Huawei Device and ZTE will make it to the global top-10 smartphone vendor list. Digitimes Research expects two other brands, Lenovo and China Wireless Technologies (Coolpad), to see their smartphone shipments surpass the 10 million mark in 2012.

In the domestic market, Huawei and ZTE both have been trying to expand their share in the mid-range to high-end segments, resulting in a decline in shipments of low-priced models. While smartphone shipments by Huawei and ZTE will continue increasing in 2012, the two vendors are expected to see the ratios of their shipments to total smartphone shipments in China decline to 12% and 9%, respectively in 2012 from 16% and 11% of a year earlier.

Lenovo, which has been maintaining a close relation with chipset solution vendor MediaTek and has been focusing on the entry-level segment, is expected to ship 12 million smartphones in 2012, Digitimes Research estimates.

Coolpad is migrating to the smartphone sector rapidly and is likely to ship 11.1 million smartphones this year, accounting for 70% of its total handset shipments.

Digitimes Research predicts that shipments of smartphones in China will top 140 million units in 2012, with Samsung and Apple accounting for a combined 40% share. Huawei, ZTE, Lenovo and Coolpad are expected to together take up another 40%, limiting the development potential of other brands.

Taiwan IC designers looking to orders from China-based white-box smartphone vendors [DIGITIMES, June 20, 2012]

Taiwan-based IC design houses have rekindled their hope that they can cooperate once again with China-based white-box handset makers to make a strong presence in China’s smartphone market thanks to the offering of inexpensive chipset solutions from MediaTek and MStar Semiconductor and the rising popularity of smartphone models priced at around CNY1,000 (US$158), according to industry sources.

The availability of the mature and inexpensive chipset solutions and reference designs has lowered the barriers for white-box makers to also jump into the smartphone segment, the sources indicated.

Taiwan-based IC design houses which made a fortune previously by supplying related 2.5G ICs to the white-box manufacturing sector, have begun building up their inventory to meet anticipated demand from China-based white-box makers, noted the sources.

Given that international handset brands have a tendency to cooperate with a limited number of IC vendors, shipments to white-box handset makers in China will serve as a growth driverfor Taiwan-based IC vendors in the second half of 2012, said the sources.

Taiwan-based LCD driver IC vendors Novatek Microelectronics, ILi Techonology (Ilitek), Sitronix Technology, Orise Technology, and controller IC vendors Elan Microelectronics, Egalax-empia Technology (EETI), as well as analog IC makers Richtek Technology, Global Mixed-code Technology and Anpec Electronics will bebenfit from the re-rise of white-box handset makers, commented the sources.

China market: Small-scale makers and retail channels to stage comeback in smartphone segment [DIGITIMES, June 15, 2012]

Small-scale handset makers as well as retail handset channels in China may stage a comeback in the smartphone segment optimizing the availability of low-priced models, according to industry sources.

Under the aggressive marketing strategy and heavy subsidies launched by telecom carriers, sales of smartphones have been strong in the replacement market, said the sources, but added that the top carriers have been dominating the market with their customized models, affecting sales in retail channels, said the sources.

However, the availability of reference designs for the production of smartphones has enabled a large number of small- and medium-size handset makers in China to also jump into the segment, triggering a sharp decline in prices of smartphones, noted the sources.

Prices of unlocked smartphones are expected to drop to below CNY500 (US$79) soon, making it affordable for consumers to pick up smartphones at retail shops without signing subscription contracts with carriers, the sources commented.

China market: Qualcomm pushing sales of 3G solutions to small- to medium-sized handset makers [DIGITIMES, June 12, 2012]

Qualcomm has geared up efforts to push sales of its smartphone solutions to small- to medium-sized handset makers in China, attracting a number of vendors shifting away from the comparable solutions offered by Taiwan-based MediaTek, according to industry sources.

To counter Qualcomm’s strategy, MediaTek has also stepped up sales of its 3G solutions to first-tier handset makers in Chinainstead of its previous focus on small- and medium-sized vendors, the sources indicated.

In addition to Qualcomm and MediaTek, other chipset vendors including ST-Ericsson, Intel, Spreadtrum Communications and MStar Semiconductor, are exerting all-out efforts to grab the handset solution market in China, said the sources, adding that competition between Qualcomm and MediaTek is the fiercest.

But a large number of branded and white-box handset makers in China still prefer Android- and 3.5G-enabled solutions as well as dual-core solutions from MediaTek, since they have established mature business relationships with MediaTek, the sources commented.

Digitimes Research: Smartphones to take 32% of China handset market in 2012 [June 8, 2012]

Digitimes Research estimates that China handset shipments will grow to 430 million units in 2012, with smartphones likely to take 32% of the market, equivalent to 143 million handsets. Given that China already accounted for 22% of global handset shipments in 2011 and the country’s mobile user base is projected to hit 1.13 billion people in 2012, the potential of the country’s smartphone market is staggering.

The boom in China’s smartphone market that began in 2011 was sparked by the expansion of 3G service coverage and falling budget smartphone prices. Carriers have driven this change in an attempt to bolster flagging ARPUs, which stood at just CNY37 (US$6) per month for 2G users of China Unicom in 2011; the ARPU for the carrier’s 3G subscribers was a much more respectable CNY110, according to an upcoming Digitimes Research Special Report on China’s smartphone market.

Carriers have been able to entice China’s price-conscious consumers to make the 3G switch chiefly by offering extremely cheap smartphones priced at around CNY1,000, a figure which could yet fall as low as CNY599 in 2012. This concentration in the low end of the market is a major contributing factor to the dominance of Android in China.

However, consumers in this sector are not willing to spend heavily on profitable 3G services and ARPU for 3G users is already falling steeply. At the current rate of decline, the 3G ARPU will fall to an estimated CNY82 during 2013. China’s smartphone switchover may therefore not prove to be quite as lucrative as the country’s carriers had hoped.

Android 4.0 in entry-level to mid-range smartphones to rise in 2H12 [DIGITIMES, June 7, 2012]

While Android 2.x versions take up about 90% of Android-based smartphones, Qualcomm and MediaTek have begun to offer Android 4.0 common chip solutionsfor smartphone vendors and therefore version 4.0 is expected to be widely adopted for entry-level to mid-range smartphones in the second half of 2012, according to industry sources.

Because Samsung Electronics, HTC, LG Electronics and other vendors have launched Android 4.0 smartphones, and have offered upgrades for older models in the second quarter of 2012, the penetration rate of Android 4.0 has risen from 2.9% in April to 7.1% currently, the sources indicated.

China market: Entry-level smartphones to feature dual-core CPUs in 2H12 [DIGITIMES, June 5, 2012]

Smartphones featuring dual-core CPUs are expected to begin penetrating into the CNY1,000 (US$157) smartphone segment in China in the second half of 2012 thanks to dual-core reference designs offered by MediaTek and Qualcomm, according to industry sources.

Other chipset solution vendors such as ST-Ericsson are also expected to enter the dual-core segment soon, indicated the sources.

Dual-core smartphones may even become the mainstream white-box models in the second half which will squeeze market share from single-core models, and hence triggering a price war, the sources said.

In addition to pushing the clock speeds of CPUs from 1GHz to 1.2GHz, China-based handset makers will also adopt 4.3-inch displays for mainstream entry-level and mid-range modelsinstead of the prevailing 4-inch screens, added the sources.

Prices of single-core smartphones in China are likely to fall below CNY500 in the second half, which may result in a dumping of entry-level and mid-range smartphones by China-based handset makers in the global market, the source commented.

Qualcomm scores points in promoting QRD in China [DIGITIMES, June 4, 2012]

Qualcomm began to offer Qualcomm Reference Design (QRD), a platform for developing smartphone components including memory, sensors, touch screens, cameras and RD devices as well as application software, for vendors and makers in China two years ago and has made significant achievements in boosting inexpensive smartphones by helping its China-based partners, according to company senior vice president and Greater China president, Wang Xiang.

QRD aims to reduce input of resources in development and time to market for China-based smartphone vendors and makers, Wang said. 28 models of smartphones have been launched by 17 vendors under QRD, and more than 100 models are being developed for launch in 2012, Wang indicated.

Qualcomm has set up four China branches in Beijing, Shanghai, Shenzhen and Xi’an and two R&D centers in Beijing and Shanghai, according to company senior vice president and QRD director, Jeff Lorbeck.

Qualcomm will focus promotion of QRD in China to reduce component costs in 2012 and plans to help China-based partners tap emerging markets in India, Latin America and Southeast Asia through providing technical support in 2013, Wang said.

Lenovo aims to triple smartphone shipments in 2012 [DIGITIMES, June 4, 2012]

Lenovo plans to launch as many as 40 new models of smartphones in 2012, aiming to ramp up its smartphone shipments to 18 million unitsin the year compared to six million units shipped in 2011, according to the company.

Lenovo aims to roll out a lineup of smartphones with different price tags to meet demand from all segments of customers, the company said. Smartphone models priced below CNY1,000 (US$157) currently account for 30% of smartphones sold in China, models priced at CNY1,000-1,499 take another 30%, and those priced above CNY1,500 make up the remaining 40%, Lenovo indicated.

Lenovo saw its smartphone shipments in China grow 21-fold on year in the first quarter of 2012, enabling the company to take up a 10% share in the quarter compared to just 1% a year earlier. The vendor also captured the fourth-rank position in the smartphone segment in China in Aprilwith a 10.21% share, said China-based Sino Marketing Research.

WCDMA models account for 49% of all smartphones sold by Lenovo currently, followed by CDMA EV-DO models at 26% and TD-SCDMA models at 18%, the company noted.

Lenovo also plans to roll out dual-core models in the second half of 2012, using MediaTek’s MT6577 solutions and Qualcomm’s QRD 8×25 and 8×26 solutions, according to industry sources.

Lenovo’s handset OEM partners, including Foxconn International Holdings (FIH), Compal Communications and Wistron NeWeb, are expected to benefit from increasing shipments by Lenovo, the sources indicated.

China market: China Unicom gearing up for sub-CNY800 WCDMA smartphones [DIGITIMES, June 4, 2012]

China United Network Communications (China Unicom), the only WCDMA mobile telecom carrier in China, will promote sale of WCDMA smartphone models priced at below CNY800 (US$127) to attract 2G subscribers to shift to WCDMAin the China market, according to the company.

Of handsets sold at CNY599 or below in the China market in April 2012, TD-SCDMA models took up 24%, CDMA2000 EV-DO models 15% and WCDMA models 1%, according to China-based Sino Market Research. Of handsets sold at CNY600-799, TD-SCDMA, CDMA2000 EV-DO and WCDMA accounted for 20%, 10% and 6% respectively, Sino indicated.

The demand for smartphones in the China market in 2012 is forecast at 200 million units and 44% of which, that is, 88 million units, will be sold at below CNY800, meaning big opportunities for China Unicom, the company said.

In addition to inexpensive smartphones, China Unicom has cooperated with international vendors including LG Electronics, Nokia, HTC, Motorola Mobility as well as China-based vendors K-Touch and Xiaomi Technology to launch mid- to high-level models in the China market for market segmentation, the company noted.

China Unicom has been upgrading HSPA+ service and has deployed 21Mbps HSPA+ networks in 56 cities in China, the company said. While there have been 245 models of HSPA+-enabled terminal devices around the world, China Unicom plans to launch price-competitive models of such devices, the company indicated.

China market: First-tier local brands shifting focus to CNY1,000-1,500 smartphones [DIGITIMES, June 1, 2012]

First-tier local brand handset vendors in China have begun adjusting their strategy to focus on marketing mid-range smartphoneswith prices ranging CNY1,000-1,500 (US$157-236) instead of the previous focus on sub-CNY1,000 models, according to industry sources.

The launch of sub-CNY1,000 smartphones by the top-3 telecom carriers as well as the roll-out of CNY500 models by second-tier handset makersin China has induced top-tier vendors to shift their focus, said the sources.

The second-tier handset makers have been engaged in cut-throat competitionin order to win open bids released by the top-3 telecom service companies, noted the sources, adding that China Mobile has even launched a sub-CNY200 model.

Top-tier vendors, including Coolpad, ZTE, Huawei and Lenovo, are expected to reduce the number of their the sub-CNY1,000 smartphones and will be more active to participate in bidding for CNY1,000-1,500 models, said the sources.

The move by China-based top smartphone brands to the mid-range segment will see them take on some international players including Samsung Electronics, HTC, Nokia, Motorola Mobility which have ventured into the CNY1,000-2,000 segment, the sources commented.

Rumor: China’s Smartphone Prices to Drop to RMB 600 [Marbridge Daily]

Southern Daily, 5/31/12

Industry sources claim that China’s smartphone prices could drop to RMB 600 in H2 2012 due to increasing availability of low-priced smartphone chips. Smartphones featuring Taiwanese fabless semiconductor company MediaTek’s (MTK) MT6573 processor are available on B2C e-commerce sites such as Taobao and Paipai for RMB 800 and below. MediaTek’s MT6575 chipset, released in March, has already appeared in handsets from domestic handset vendors such as Lenovo (0992.HK), Gionee, ZTE (0763.HK; 000063.SZ), and Yulong (Coolpad), as well as foreign brands such as Motorola. The MT6575 is currently available for between RMB 1,000 to RMB 1,500. Taiwanese chipmaker MStar Semiconductor plans to release its first dual-core chipset solution for RMB 1,000 smartphones next week.

According to a source within Lenovo Mobile, ST-Ericsson released its U8500 dual-core chipset platform in Q1 2012, and handset models using the platform are available from overseas brands at prices no higher than RMB 2,000. Domestic brand handset models featuring the chipset are expected to reach the market in Q2 and Q3 priced at approximately RMB 1,500. Chinese internet company Shanda Interactive will soon release its own branded smartphone using the U8500 priced at RMB 1,199. In addition, Qualcomm will launch its MSM7x27A and MSM7x25A low-priced chipset platforms this year, which will feature in a number of RMB 1,000 smartphones from domestic handset manufacturers.

China-based smartphone vendors to compete with big players with ultra-thin models [DIGITIMES, May 29, 2012]

China-based handset vendors have ventured into the production of ultra-thin smartphones, enhancing their strength to compete with international brands in the global market, according to industry sources.

China-based vendor Oppohas highlighted this manufacturing trend in China by releasing the Finder recently. The Android 4.0-based Finder has a thickness of only 6.65mm.

The Finder also features a 1.5GHz dual-core processor, 1GB RAM, 16GB ROM, a 4.3-inch Super AMOLED Plus screen, an 8-megapixel rear camera and a 1.3-megapixel front camera, for a suggested retail price of about CNY3,500 (US$555)in China.

Oppo, one of the top-10 local brandsin China, focuses on the production of smartphones priced above CNY2,000 instead of the prevailing sub-CNY1,000 models, the sources noted.

Thickness of ultra-thin models by brands

Vendor
Model
Thickness
OS
Oppo
Finder
6.65mm
Android 4.0
Huawei
Ascend P1 S
6.68mm
Android 4.0
Motorola
Razr XT910
7.1mm
Android 2.3
HTC
HTC One S
7.95mm
Android 4.0
LG Electronics
Prada 3.0
8.5mm
Android 2.3
Samsung
Galaxy S III
8.6mm
Android 4.0
Apple
iPhone 4S
9.3mm
iOS5

ST-Ericsson seeking cooperation with China-based low-cost smartphone vendors, says paper [DIGITIMES, May 28, 2012]

ST-Ericsson has won adoption of its U8500 chip solution by China-based Shanda which will launch a smartphone for sale at about CNY1,000 (US$158) in the China market on June 6, according to China-based 21st Century Business Herald.

ST-Ericsson is seeking adoption of its chip solutions by more China-based vendors looking to launch smartphones priced at CNY1,000-2,000, the paper indicated. Smartphones for sale at CNY1,000-2,000 accounted for about 50% of all smartphones sold in the China market in 2010 and 2011, with ZTE, Huawei, and Coolpad the leading vendors, the paper said.

China market: 4 local vendors amid top-5 in 3G smartphone market in April [DIGITIMES, May 25, 2012]

In the China market, Samsung Electronics recorded the largest market share of 22.75% for 3G smartphones in April 2012, followed by four China-based vendors — Coolpad with 11.17%, Huawei with 10.92%, Lenovo with 10.21% and ZTE with 9.28%, China Economic Netcited China-based Sino Market Research as indicating.

Other international vendors’ market shares were 8.52% for Apple, 4.14% for Motorola Mobility, 3.95% for Nokia and 2.82% for HTC, the report indicated.

The increased market occupation by China-based vendors was mainly due to selling of their entry- to mid-level 3G smartphone models through contract-bundled sales by China Mobile, China Telecom and China Unicom, the report said.

MediaTek lands 2.5G handset solution orders from Nokia, say sources [DIGITIMES, May 21, 2012]

MediaTek reportedly has landed orders for 2.5G handset solutions from Nokia with shipments to begin in the third quarter of 2012, according to industry sources. MediaTek declined to comment.

Given that global demand for 2.5G handset solutions still reaches one billion units a year, there is room for MediaTek to further expand sales in the segment although the company’s sales of 2.5G solutions have been turning weak recently, indicated the sources. MediaTek shipped 550 million 2.5G solutions in 2011.

With a revised goal of shipping 75 million 3G solutions in 2012, mostly to first-tier handset makers in China, MediaTek is expected to post strong revenue growth in the second half of the year, the sources noted.

Smartphone vendors considering other chip sources due to short supply of Qualcomm Snapdragon S4 [May 15, 2012]

Qualcomm has seen supply of its Snapdragon S4 processors fall short of increasing demand and the situation has pushed international smartphone vendors, including Samsung Electronics, LG Electronics, HTC and Sony Mobile Communications, to consider other suppliers, according to Taiwan-based handset supply chain makers.

The short supply of Snapdragon S4 is because Taiwan Semiconductor Manufacturing Company’s 28nm foundry capacity is not sufficient and/or the yield rate of the process is not high enough, the sources pointed out.

MediaTek looks to ship 75 million 3G solutions in 2012 [DIGITIMES, May 9, 2012]

MediaTek is expected to ship 75 million 3G handset solutions in 2012, a 50% increase from 50 million units it projected earlier, according to industry sources.

Insufficient capacity of the 28nm process at Qualcomm has forced China-based Huawei Device and ZTE, in addition to existing client Lenovo, to source 3G solutions from MediaTek, contributing to a sharp increase in orders for the IC design house, indicated the sources.

Huawei’s and ZTE’s 3G smartphones built based on MediaTek’s MT6575 solutions are expected to hit the market at the end of the second quarter or early in the third quarter of 2012, said the sources, adding that the new M6575 models from Huawei and ZTE will directly take on Lenovo’s comparable model, the A750, in the China market.

Meanwhile, MediaTek has reported consolidated revenues of NT$7.942 billion (US$269 million) for April, decreasing 3.48% on month but increasing 4.19% on year. For the January-April period of 2012, consolidated revenues amounted to NT$27.557 billion, up 0.25% on year, said MediaTek.

China-based white-box vendors expected to ship 200 million smartphones [DIGITIMES, April 17, 2012]

China-based white-box vendors, mainly due to the availability of inexpensive new chip solutions, have been increasing the production of smartphones, with the total shipment volume expected to reach 200 million units in 2012, according to industry sources in Taiwan.

Taiwan-based MediaTek is offering the makers its MT6575 a chip solution for use in entry-level smartphones in the first quarter of 2012 and will offer the MT6577, a solution for high-level smartphones, in the middle of the third quarter of 2012, the sources indicated. MediaTek will ship 50-70 million chips to China-based white-box vendorsto account for nearly 30% of smartphones to be shipped by these vendors in 2012.

In addition, Qualcomm has strengthened its marketing in the China market by offering turn-key solutions to white-box vendors, with prices for a chips lowered to US$6, the sources cited eMedia Asia as indicating.

China-based white-box vendors sell more than 60% of their smartphone output to overseas markets, including 2.5G models for markets where deployment of 3G networks is not mature yet, the sources indicated. White-box vendors are expected to see larger market demand if their production costs for entry-, medium– and high-level smartphones drop to US$60, US$85 and US$130 respectively, the sources pointed out.

China market: Motorola moving into CNY1,000 smartphone segment, says paper [DIGITIMES, April 13, 2012]

Motorola Mobility has ventured into the CNY1,000 (US$159) smartphone segment in China with the launch of its XT390 smartphone in cooperation with China Unicom, according to a Chinese-language Commercial Timesreport.

The XT390 is also the first Android-enabled smartphone rolled out by Motorola using MediaTek’s 6575 chipset solution, indicated the paper.

Motorola has outsourced the production of the XT390 to Arima Communications and may place orders for up to one million smartphones with the Taiwan-based handset ODM in the second quarter of 2012, said the paper.

China market: Top-4 local vendors to keep entry-level smartphone prices around CNY1,000 in 2012 [DIGITIMES, March 30, 2012]

The top-4 China-based branded handset vendors – Huawei Device, ZTE, Lenovo and Coolpad – will continue to develop the CYN1,000 (US$159) smartphone segment in China in 2012 and will prevent their channel operators from engaging in price-cutting competition with white-box vendors, according to industry sources.

More newcomers have entered the smartphone sector in China, propelled by the launch of related reference designs for smartphones by MediaTek, MStar Semiconductor, Qualcomm and Spreadtrum Communications, raising the possibility that prices of the entry-level smartphones may drill downward to a range of CNY400-700 compared to the prevailing prices of around CNY1,000, the sources noted.

Despite increasing pricing competition from white-box handset makers as well as international brands including Nokia and Samsung Electronics, the top-4 local brand vendors are unlikely to lower their prices further until makers in the handset component supply chain are able to reduce their quotes substantially, said the sources.

To maintain competitiveness and brand images, the top-4 vendors are expected to roll out models with higher hardware specifications for the CNY1,000 segment, the sources commented.

Shipments of smartphones in China are expected to grow 40-60% on year in 2012, the sources estimated.

China-based white-box handset players may face bankruptcy [DIGITIMES, March 29, 2012]

China-based white-box handset players are suffering as larger local players ZTE, Lenovo and Huawei are aggressively entering the CNY1,000 (US$159) smartphone segment, while first-tier smartphone brands such as Samsung Electronics and Nokia are also reducing their prices. White-box players are expected to see a 30% drop in their overall sales in 2012 with several hundred expected to go bankrupt, reshuffling China’s handset industry, according to sources from smartphone players.

As consumers in China have increasing demand for Internet connectivity, while their recognition of brand names is also rising, the white-box handset market in China, which is mainly focused on low price and design flexibility, is shrinking rapidly.

Since China-based telecom carriers are aggressively providing subsidies to ZTE, Huawei and Lenovo to allow these players to lower their smartphone prices, while white-box players are losing their advantages in price as they are unable to acquire cheap components due to their shipment scale, it has helped larger smartphone players to narrow the price gap with white-box handsets.

With more brand vendors pushing into the mid-range and entry-level smartphone market, the average price of entry-level smartphones is expected to reach CNY700 (US$100), a level almost the same as cost. In addition, white-box players’ advantages in design flexibility is also no longer attracting consumers as the size of the touch screen has already become the major criteria for consumers.

China market: Chip vendor competition heating up for 1GHz processors used in inexpensive smartphones [DIGITIMES, Jan 17, 2012]

As China Mobile, China Telecom and China United Network Communications will procure large volumes of inexpensive smartphones equipped with 1GHz processors, there is increasing competition among handset chip vendors Qualcomm, Taiwan-based MedaTek, Broadcom and China-based Spreadtrum Communications, according to Taiwan-based handset makers.

While the four vendors and others have offered 1GHz chip solutions supporting 3.5G, Android, multimedia and dual-mode functions, the Qualcomm-developed MSM7227A [Cortex-A5 based @ upto 1GHz]solution has gained the upper hand, followed by MediaTek-developed MT6575, the sources indicated. In contrast, Spreadtrum and Broadcom are competing for orders by virtue of differentiation in function, with the former focusing on TD-SCDMA, a China-developed 3G standard, solutions and the latter’s solutions featuring integration of NFC (near field communication), Bluetooth 4.0, 802.11n and GNSS (global navigation satellite system) functions, the sources pointed out.

In the China market, Nokia, Samsung Electronics, Motorola Mobility, Sony, HTC as well as China-based vendors Huawei Device, ZTE, Lenovo, TCL, Haier and Hisense will launch inexpensive entry-level smartphones equipped with 1GHz processor in 2012, the sources noted. China-based vendors are expected to release ODM or EMS orders to Taiwan-based makers, the sources indicated.