Home » consumer devices (Page 8)
Category Archives: consumer devices
Superphones turning point: segment satured with Tier 1 globals while the Chinese locals are at less than 40% of the Samsung price
OR Samsung is leapfrogging Apple while the Chinese local brands are coming close to Samsung but at less than 40% price. Meanwhile the superphone segment of the market becomes saturated.
This is even more important as coinciding with:
– Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the cloud’, July 20-29, 2013]
– GiONEE (金立), the emerging global competitor on the smartphone market [‘Experiencing the cloud’, July 22, 2013]
– Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation [‘Experiencing the cloud’, Aug 1, 2013]
– UPDATE Aug’13: Xiaomi $130 Hongmi superphone END MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [‘Experiencing the Cloud’, Dec 12, 2012; Aug 1, 2013]
Now the following things are coming in addition to that:
- [Samsung is] Leapfrogging Apple while regaining only some high-end SoC supply to it
- Chinese local brands are coming close to Samsung but at less than 40% price
- The superphone segment of the market becomes saturated
- Previous (pre-saturation) milestones according to Samsung
This will be the organization of the ‘DETAILS for the assesment of upcoming changes’ part of this post.
To appreciate the real significance of the sudden change characterized above let’s first get acquainted with the current state of the lead market as described in China Report: Device and App Trends in the #1 Mobile Market [by Mary Ellen Gordon on Flurry Blog, July 23, 2013]
Smartphones and tablets have gone from being the latest gadgets for relatively affluent people in relatively affluent countries to ubiquitous devices in mainstream use in many countries around the world. In fact, as we reported in February of this year China surpassed the US to become the country with the largest installed base of connected devices as measured by Flurry Analytics. As we also reported, a second wave of countries around the world is now experiencing the type of growth mobile pioneer countries experienced previously. For example, the mobile markets in the BRIC countries are now all growing faster than the mobile markets in the U.S., U.K., and South Korea.
Knowing that the landscape is constantly shifting, we are beginning a series of blog posts reporting on the use of smartphones, tablets, and apps in particular countries and geographic regions around the world. Given China’s world-leading installed base and considering the China Joy conference (China’s largest digital conference) is this week we thought we would begin there.
In June of this year Flurry Analytics measured 261,333,271 active smartphones and tablets in China. That represented a whopping 24% of the entire worldwide connected device installed base measured by Flurry. The chart below documents the growth in the installed base. The left axis and blue line show China’s growth over the years. The right axis and red line show growth in the world as a whole (including China) a basis of comparison. As can be seen from the gap between the two lines growing through 2010 and much of 2011, growth in smartphones and tablets in China lagged the world as a whole through that period. But starting toward the end of 2011, the installed base in China began a period of exponential growth. During this period it surpassed the growth rate for the world as a whole, as shown by the blue line catching the red line in the graph. We expect China to maintain its leadership (in terms of active installed base) for the foreseeable future because device penetration rate is still relatively low and much opportunity remains, as we reported in a previous post.
Xiaomi Is A Local Manufacturer To Watch
Examining a random sample of 18,310 of the devices in our system in China that run iOS or Android apps revealed that Apple and Samsung are the top two device manufacturers, as they are most everywhere. China’s own Xiaomi was a strong third, with a 6% share of the market, ahead of HTC, Lenovo and a multitude of others. As we noted in a previous post, Xiaomi has been successful in accumulating a large number of active users for each device model it releases. Worldwide, only Apple, Amazon, and Samsung have more active users for each device model released.
It will be interesting to see if Xiaomi can continue to gain share in China – possibly by mopping up share from smaller manufacturers of Android devices – and also if they can begin making gains in other markets outside of China to become more of a global player. With rumors of a Xiaomi tablet circulating, we will also be watching to see if their entry into the tablet market will increase the use of Android tablets in China. Currently 21% of the iOS devices in our randomly drawn sample were tablets compared to only 4% of the Android devices.
Chinese Users Over Index in Reading, Utility, Productivity
In looking at how Chinese people use their connected devices we see similarities and differences compared to the rest of the world. As a general rule worldwide, games dominate time spent in apps measured by Flurry Analytics, and China is no exception. On average, Chinese owners of iOS devices spent 47% of their app in games. The percentage of app time devoted to games was even greater for Android at 56%.
Smartphones and tablets are not just about fun and games in China. Compared to iOS device owners elsewhere, the average time Chinese owners spend using Books, Newsstand, Utility, and Productivity apps is greater than the rest of the world (1.8x, 1.7x, 2.3x, and 2.1x respectively). On average Chinese owners of Android devices spend more than seven times as much time in Finance apps (7.4x) than Android owners elsewhere spend in Finance apps, but they also spend more time in Entertainment apps (1.7x).
Will China’s Exponential Growth Change The Device And App Markets?
It will be interesting to see how China now having leadership in terms of its installed base will impact the device and app markets elsewhere. Given Xiaomi’s success at building a large number of users for each model it releases, it might try to add further scale by expanding internationally – particularly to the other rapidly-growing BRIC markets where brand preferences are not already well-entrenched.
Within China itself, Chinese competitors may have an even greater advantage in the app market since cultural influences and differences are likely to be even more important in the app market than in the device market. There are already strong Chinese app companies such as Baidu and Tencent and clusters of app developers emerging in places like Chengdu. At first they are likely to concentrate on apps for the large local market, but that may eventually lead to growing app exports. For example, the fact that Chinese consumers over-index on some more work and educational-oriented apps may encourage Chinese developers to focus on those areas and innovate, and that could lead to creation of apps that end up being adopted elsewhere in the world. We’re looking forward to discovering what app is to China what Angry Birds was to Finland.
And it is also important to understand that as far as the current situation is concerned Samsung’s China magic upstages Apple [Reuters TV, July 25, 2013]
Insight: How Samsung is beating Apple in China [Reuters, July 26, 2013]
Apple Chief Executive Tim Cook believes that “over the arc of time” China is a huge opportunity for his pathbreaking company. But time looks to be on the side of rival Samsung Electronics Co Ltd, which has been around far longer and penetrated much deeper into the world’s most populous country.
Apple Inc this week said its revenue in Greater China, which also includes Hong Kong and Taiwan, slumped 43 percent to $4.65 billion from the previous quarter. That was also 14 percent lower from the year-ago quarter. Sales were weighed down by a sharp drop in revenues from Hong Kong. “It’s not totally clear why that occurred,” Cook said on a conference call with analysts.
Neither is it totally clear what Apple’s strategy is to deal with Samsung – not to mention a host of smaller, nimbler Chinese challengers.
Today, in the war for what both sides acknowledge is the 21st century’s most important market, Samsung is whipping its American rival. The South Korean giant now has a 19 percent share of the $80 billion smartphone market in China, a market expected to surge to $117 billion by 2017, according to International Data Corp (IDC). That’s 10 percentage points ahead of Apple, which has fallen to 5th in terms of China market share.
Cook said Apple planned to double the number of its retail stores over the next two years – it currently has 8 flagship stores in China and 3 in Hong Kong. But, he added, Apple will invest in distribution “very cautiously because we want to do it with great quality.”
Samsung, with a longer history in China, now has three times the number of retail stores as Apple, and has been more aggressive in courting consumers and creating partnerships with phone operators. It also appears to be in better position, over an arc of time, to fend off the growing assault of homegrown competitors such as Lenovo Group Ltd, Huawei Technologies Co Ltd and ZTE Corp, former company executives, analysts and industry sources say.
Apple declined requests for comment for this article.
VARIED MODELS
Samsung’s history and corporate culture could hardly be more different than Apple’s, the iconic Silicon Valley start-up founded by Steve Jobs and Steve Wozniak in 1976. Lee Byung-Chull started Samsung in 1938 as a noodle and sugar maker. It grew over the decades into an industrial powerhouse, or chaebol as Koreans call the family owned conglomerates that dominate the nation’s economy and are run with military-like discipline.
Apple, by contrast, became the epitome of Californian cool, an image the company revels in. That hip image translates in China – its stores are routinely packed – but hasn’t been enough to overcome the more entrenched Samsung.
A stuffy electronics bazaar in the southern Chinese city of Shenzhen illustrates part of the reason why.
Samsung Galaxys and Apple iPhones of different generations sit side by side, glinting under bright display lights as vendors call out to get customers’ attention. With its varied models, Samsung smartphones outnumber iPhones at least four to one.
While Apple releases only one smartphone a year, priced at the premium end of the market, Samsung brings out multiple models annually with different specifications and at different price points in China.
And those models, analysts say, are loaded with features tailored specifically for the local market: apps such POCO.cn, the most popular photo sharing site in China, or the two slots for SIM cards (Apple offers one), which allows service from multiple cell carriers, either at home or abroad.
“The Chinese just love features. They want their phone to have 50 different things that they’re never going to use,” said Michael Clendenin, managing director of technology consultancy RedTech Advisors. “Apple just doesn’t play that game. Unfortunately, if you want to hit the mainstream market in China, and you want a lot of market share percentage points, you have to offer the Swiss army knife of cellphones.”
“SETTING THE PACE”
Analysts believe Samsung’s increasing strength in China is a critical reason behind its rival’s possible intention to introduce globally a new and cheaper iPhone model, as well as one with bigger screens – a staple of Samsung’s offerings.
Said a Samsung executive with experience in China: “We definitely think we’re setting the pace there. They are having to respond to us.”
Most audaciously, Samsung has gone after Apple not simply by offering lower priced smartphones, but by attacking its rival directly in the pricier end of the market. “We put a lot of emphasis on the high end market in China,” co-CEO J.K. Shin told Reuters in an interview.
Samsung launched a China-only luxury smartphone together with China Telecom marketed by actor Jackie Chan that retails for about 12,000 yuan ($2,000). The flip phone, named “heart to the world,” is encased in a slim black and rose gold metal body. The sleek look – called “da qi” (elegantly grand) – is coveted by Chinese when they shop for cars, sofas or phones.
“There are a lot of ‘VVIP’s’ in China, and for them we launched luxury phones promoted by Jackie Chan. This helps target niche customers and build brand equity,” said Lee Young-hee, executive vice president of Samsung’s mobile business.
While Samsung won’t sell millions of these smartphones, the creation of the phone in conjunction with a carrier reinforces Samsung’s willingness to go local – and tap into niche markets.
“The key point is that Samsung consistently adapts to the local market,” said TZ Wong, a Singapore-based technology analyst with IDC.
Apple’s latest mobile operating system offers links to popular Chinese applications like Sina’s microblogging platform Weibo, but the application itself must be downloaded onto the phone. On all of Samsung’s entries, it’s already there.
“People know intellectually that Samsung is from Korea, but when it comes to the messaging there is always a local face,” Wong said.
RETAIL PRESENCE
Samsung opened its first office in China in 1985 in Beijing – an era in which it was all but inconceivable that Apple and Samsung would end up in one of the world’s most intense corporate grudge matches. Like other South Korean chaebols, Samsung was a first mover in China, using the market primarily as a base to produce electronics for the world.
In contrast, Apple’s big push in China came only recently, with the advent of the smartphone age roughly five years ago.
The early entry gave Samsung an undeniable edge, and it adapted fast to a rapidly changing environment. By the mid-1990s, with the economy booming, Samsung made the strategic decision to treat the Chinese market not just as a production base, but to start marketing to China higher-priced electronics, said Nomura researcher Choi Chang-hee, who wrote a history of Samsung’s experience in China.
That shift has meant Samsung’s retail presence in China far outstrips Apple’s. Aside from selling via the distribution outlets of the three major telecom carriers, Samsung also has a strong retail presence through its partners Gome Electrical Appliances and Suning Commerce Group, as well as its own “Experience” stores and small retailers all over the country.
Apple works through the same channels, but its relatively late entry means it has a significantly smaller presence. Samsung, for example, has more than 200 official distributors and resellers in Guangzhou province, while Apple lists 95.
Over the last two decades, Samsung has also taken pains to build relationships with Chinese government officials and -perhaps more critically – the three major telecom carriers.
The notion of the importance of connections – or “guanxi” – in China is occasionally overrated in business. Not, according to Samsung’s Shin, in this case. “It’s our core policy to keep friendly relationships with the operators,” he said. In China, each carrier uses a different technology and that requires Samsung “to tweak our smartphones to their request.”
“It’s not easy,” Shin said, “but we do this to be more operator friendly.”
Contrast that with the ongoing negotiations Apple has had with China Mobile, the largest cellphone operator. For years the two sides have been unable to come to an agreement on revenue sharing, effectively precluding Apple from hundreds of millions of potential customers.
SCRUTINY FROM THE TOP
Samsung’s reach extends higher than just the CEOs of the top state-owned telecom companies. Top executives have met each of the last several Chinese leaders, most recently Xi Jinping, who spent time in April with vice chairman Jay Y. Lee, son of K.H. Lee, Samsung Electronics chairman.
“What surprised me most,” said Lee later, “was that they (Chinese leadership) know very well about Samsung. They even have a group studying us.”
The Chinese government has also made clear it’s well aware of Apple – though not always in a good way. In April, state media bashed Apple for its “arrogance,” protesting among other things that its current 1-year service warranty was insufficient. Apple initially dismissed those criticisms, but Cook later apologized to Chinese consumers.
Samsung’s success in China has its roots, one former executive said, in a previous obsession for the company: its desire not to replicate the mistakes made by Japanese rivals.
“Samsung spent a lot of time benchmarking Sony, Toshiba and Panasonic,” said Mark Newman, who spent six years in Samsung’s global strategy group and is now an industry analyst at Sanford C. Bernstein in Hong Kong.
“One of the things that came out of that is the realization that the insular approach has its drawbacks, and so Samsung has made an effort over the last 10 years to be much more global.”
This strategy of decentralization is plainly evident in China, he said, home now to more Samsung employees than any country outside South Korea.
FIGHTING HIGH AND LOW
Samsung now leads in both low-end and high-end segments in China, according to IDC, and its logic of going after both ends of the market is straightforward. In China, where the average wage is roughly $640 per month, many users looking to upgrade from feature phones to smartphones cannot afford Apple.
By bracketing the market with multiple models, Samsung can breed deep relationships with customers, many of whom, market research shows, trade up to more expensive models as they get older. Playing high and low also positions Samsung to fend off the intensifying competition from Chinese firms such as Lenovo and Huawei and literally hundreds of smaller local players.
“That’s where the next battle for Samsung will be fought,” said Newman. “We’ll have to see if Apple does introduce a new, cheaper model for China – and the world.”
DETAILS for the assesment of upcoming changes
1. Leapfrogging Apple while regaining only some high-end SoC supply to it:
Samsung sells 76 mln smartphones in Q2, boosting market share-report [Reuters, July 26, 2013]
Samsung Electronics Co Ltd sold 76 million smartphones in the second quarter, expanding its market share to 33.1 percent, Strategy Analytics said on Friday.
Overall, the global smartphone market grew 47 percent to a record 229.6 million, the research firm said.
Second-ranked Apple Inc saw its market share shrink to 13.6 percent after selling 31.2 million iPhones, as smaller rivals such as LG Electronics Inc, ZTE Corp and Huawei Technologies Co Ltd seized larger slices.
Strategy Analytics: Samsung Becomes World’s Most Profitable Handset Vendor in Q2 2013 [PRNewswire, July 26, 2013]
According to the latest research from Strategy Analytics, Samsung became the world’s most profitable handset vendor in Q2 2013. Apple slipped into second position, as margins have been hit by lackluster iPhone 5 volumes and tougher competition in China.
Neil Shah, Senior Analyst at Strategy Analytics, said, “We estimate Samsung’s operating profit for its handset division stood at US$5.2 billion [61% of the overall, see below] in the second quarter of 2013. Samsung overtook Apple for the first time, which recorded an estimated iPhone operating profit of US$4.6 billion. With strong volumes, high wholesale prices and tight cost controls, Samsung has finally succeeded in becoming the handset industry’s largest and most profitable vendor.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Apple’s reign as the world’s most profitable handset vendor lasted almost four years, from Q3 2009 to Q1 2013. Apple’s profit margin for its handset division has been fading recently due to lackluster iPhone 5 volumes and tougher competition from rivals. Samsung is performing well in the US market, while Huawei, ZTE and other local brands are growing vigorously in China. Apple is now under intense pressure to launch more iPhone models at cheaper price-points or with larger screens to fend off the surging competition and recapture lost profits in the second half of 2013.”
Exhibit 1: Global Handset Operating Profits in Q2 2013 [1]
Global Handset Operating Profits (US$ Billions)
Q2 ’13
Samsung
$5.2
Apple
$4.6
Source: Strategy Analytics
The full report, Samsung Becomes World’s Most Profitable Handset Vendor in Q2 2013, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/cr7fhmb.
But: while handset revenue was up by 9% the operating profit for handsets and network products together were down by 3%. Considering that 97.3% of the IM (IT & Mobile Communications) revenue is for handsets that essentially means a similar operating profit drop of ~3% for handsets alone. Note as well that while the margin was 17.7% a year ago (in 2Q ’12) now (in 2Q ‘13) it was the same 17.7%, so with that 3% drop there was no fundamental problem (yet).
From: Earnings Release Q2 2013, Samsung Electronics, July 2013 presentation [July 26, 2013]
Samsung explains that by “marginal profit decline due to increased costs of new product launches, R&D and retail channels investments, etc.” as you could see below:
Fundamental problem could well be with the market share outlook, as neither for 2Q ‘13, nor for the outlook market share was talked about at all.
Samsung Electronics Announces Earnings for Q2 in 2013 [press release, July 26, 2013]
Samsung Electronics Co., Ltd. today announced revenues of 57.46 trillion won [$51.6B] on a consolidated basis for the second quarter ended June 30, 2013, a 9-percent increase from the previous quarter. Consolidated operating profit for the quarter reached 9.53 trillion won [$8.53B, ~61% of which is estimated for its handset division, see above], representing a 9-percent increase on quarter, while consolidated net profit for the same quarter was 7.77 trillion won [$6.98B].
In its earnings guidance disclosed on July 5, Samsung estimated second quarter consolidated revenues would reach approximately 57 trillion won [$51.2B] with consolidated operating profit of approximately 9.5 trillion won [$8.53B].
Samsung Regains Its Biggest Client Apple [The Korea Economic Daily, July 15, 2013]
Samsung Electronics will supply mobile application processor (AP) to Apple Inc. from 2015. The mobile AP is a brain of Apple’s iPhone. Samsung Electronics will supply 14 nano A9 chips that will be used for Apple’s iPhone 7.
Samsung Electronics had supplied the AP to Apple since 2007 but lost the contract to supply 20 nano AP A8 chips [for iPhone6] to Apple to Taiwan’s TSMC last year when it was engaged in patent disputes with Apple. Samsung Electronics developed state-of-the-art 14 nano models ahead of its rival TSMC, regaining the order from Apple.
According to industry sources on July 14, Samsung Electronics signed an agreement with Apple to supply the next-generation AP that it will produce in 2015. The AP that will be produced using 14 nano FinFET technology is mounted on Apple’s iPhone 7 to be released in the second half of 2015.
Since its relations with Samsung Electronics worsened due to patent disputes, Apple has refrained from using Samsung parts since the second half of last year. Apple excluded Samsung memory chips, including mobile DRAMs, from iPhone 5 that it released in September 2012. Apple also decided to procure iPhone 6 APs from TSMC, the world’s No. 1 foundry company.
TSMC reaches deal with Apple to supply 20nm, 16nm and 10nm chips, sources claim [DIGITIMES, June 24, 2013]
Taiwan Semiconductor Manufacturing Company (TSMC) and its IC design service partner Global UniChip have secured a three-year agreement with Apple to supply foundry services for the next A-series chips built using 20nm, 16nm and 10nm process nodes, according to industry sources.
In response, both TSMC and Global Unichip said they do not comment on customer orders and statuses.
TSMC will start to manufacture Apple’s A8 chips in small volume in July 2013, and substantially ramp up its 20nm production capacity after December, the sources revealed. The foundry will complete installing a batch of new 20nm fab equipment, which is capable of processing 50,000 wafers, in the first quarter of 2014, the sources said.
A portion of the upcoming production capacity, estimated at 20,000 wafers, can later be upgraded to process wafers used to build 16nm chips, the sources continued. TSMC is scheduled to volume produce the Apple A9 and A9X processors starting the end of third-quarter 2014, the sources said.
The upcoming Apple A8 processor will be found in a new iPhone [iPhone 6] slated for release in early 2014, and the A9/A9X chips will be used in the newer-generation iPhone and iPad products, the sources claimed.
The sources did not identify whether TSMC will be the sole supplier of these Apple-designed chips.
TSMC’s phase-4, -5 and -6 facilities of Fab 14, its 12-inch fab located in southern Taiwan, will be dedicated to making Apple’s A-series processors, the sources further noted. The foundry will initially allocate a capacity of 6,000-10,000 12-inch wafers for the manufacture of those chips, and output will rise gradually starting 2014, the sources said.
TSMC chairman and CEO Morris Chang remarked previously that the foundry’s 16nm FinFET process would enter mass production in less than one year after ramping up production of 20nm chips. Risk production for its 20nm process kicked off in the first quarter of 2013.
Samsung Electronics is the Biggest Beneficiary of LTE-A [Korea IT News, July 15, 2013]
Samsung Electronics has emerged as the biggest beneficiary of the commercialization of LTE-A services by all of the three South Korean telecom operators. This is because the Samsung Galaxy S4 LTE-A is the only LTE-A smartphone put on the market at the moment. Thus, sales of the Galaxy S4 LTE-A has a good chance of making up for slower than expected domestic sales of the Galaxy S4. LG Electronics and Pantech plan to launch their LTE-A smartphones sometime next month.
150,000 Galaxy S4 LTE-A smartphones were activated in 14 days with SK Telecom alone. In other words, an average of 10,000 Galaxy S4 LTE-A smartphones went into service a day. Sales of the Galaxy S4 LTE-A is much faster than the Galaxy S4, propped up by Samsung-SK Telecom joint marketing campaigns and growing expectations of LTE-A’s twice faster speeds [LTE=75Mbps –> LTE-A=150Mbps] than LTE.
Sales of the Galaxy S4 LTE-A is projected to surge in the weeks to come since LG and Pantech’s LTE-A smartphones are scheduled to come out as early as next month.
The world’s first LTE-A [SK telecom YouTube channel, June 25, 2013]
More information:
– SK Telecom Launches World`s First LTE-Advanced Network [press release, June 26, 2013]
– World’s First Mobile Device with LTE Advanced Carrier Aggregation Powered by the Qualcomm® Snapdragon™ 800 Processor [OnQ Blog, June 26, 2013]
– Qualcomm Snapdragon 800 Processors Power World’s First LTE-Advanced Smartphone [press release, June 26, 2013]
– Samsung LTE Leadership and Future-Focused Innovation Produces World’s First LTE-Advanced Smartphone [press release, June 26, 2013]![]()
From: 25 things my new Android phone does that makes my iPhone feel like it comes from the 1990s [ZDNet, July 11, 2013]
A few weeks ago, I told you about my plans to ditch my old iPhone 4S and get a brand-new Samsung S4 Android phone. Well, a few days later, I did just that.
- You can replace the battery
- You can add an memory card to your phone
- You can replace the back cover
- It supports wireless inductive charging without a bulky sled
- Wonder-of-wonders: you can actually plug a USB cable into it and drag and drop files from your computer
- It’s got a full 1080p HD display
- You don’t have to use iTunes
- You can completely replace your launcher
- Your home screen can be alive
- You can replace your unlock screen with a customized version
- It’s a frickin’ tricorder
- It supports near field communications (NFC)
- It has an IR emitter
- You can turn your phone into a stealthy TV-B-Gone
- The thing senses hand gestures above it
- It watches your eyes
- It has a 13 megapixel camera
- Its camera can remove objects that don’t belong in the image
- Its camera can take multiple images and composite them together automatically
- You can install apps from a browser on your PC
- It can show two apps on-screen at once
- You can automate almost everything
- When you buy something on the Google Play store, you get an email receipt within minutes, not weeks
- It integrates (mostly) nicely with Google Voice
- You can have a new hobby (whether you want it or not)
- Samsung Galaxy S4 GT-I9500 [16GB] Factory Unlocked: $618 on Amazon ($700 list)
– Exynos 5 Octa 5410 SoC with 2GB RAM
– Quad-core 1.6 GHz Cortex-A15 & quad-core 1.2 GHz Cortex-A7 CPU with tri-core 533MHz PowerVR SGX544 GPU - Samsung Galaxy S4 GT-I9505 16GB 4G/LTE Factory Unlocked: $611 on Amazon($999 list)
– Snapdragon 600 SoC with 2GB RAM
– Quad-core 1.9GHz Krait 300 CPU with 450MHz Adreno 320 GPU
2. Chinese local brands are coming close to Samsung but at less than 40% price
Let’s take Jiayu* quad-core smartphone offerings as of July 15, 2013 in China (as they are the price leaders among the MT6589/MT6589T-based devices in China):
– Jiayu G3 Quad Edition (G3s) is from $110 in retail shops throughout the country
(Note that this price is even lower than the spec-wise similar Xiaomi $130 Hongmi superphone.)
– Jiayu G4 Standard (on sale for $155 (thin) and $163 (thick) list price since April 10) now with summer offer is from $130 in retail shops throughout the country
– 1.5GHz Jiayu G4 Advanced (G4s) is $216 since July 6 with 7 working days delivery
– 1.5GHz Jiayu G4 thin version is $160 since July 13 with not later than July 24 delivery
* About Jiayu (佳域)
Baoji Jiayuyutong Electronic Co., Ltd was established in April 2009, is one of the high-tech enterprises, committed to the mobile communication product, research and development, manufacturing, sales and service. The company has more than 800 employees, including more than 30 R & D personnel and 60 engineering and technical people. At present, the company has 10 complete product lines, 2 laboratory rooms, a variety of advanced testing equipment.
Brand interpretation: “good domain”, the Chinese word for pioneering domestic smart phone “Best of the Realm”; “JIAYU” to “good domain” Chinese spelling.
Jiayu G3S quick review [nikchris69 YouTube channel, July 13, 2013]
Jiayu Store links: Jiayu S1, Jiayu G4 and Jiayu G3s (other link: Mobile Dad, July 13)![]()
Update: JiaYu S1 CNC machining process [Gizchina YouTube channel, Aug 6, 2013]
Yiayu S1 (see above) at 1.7GHz is on par with Samsung Galaxy S4 in performance:![]()
according to the Antutu benchmark results at http://www.jiayu-store.com/blog/
Update: JiaYu S1 wireless charging demo Video [Gizchina YouTube channel, Aug 6, 2013]
JiaYu G4 Hands On [Gizchina YouTube channel, May 13, 2013]
3. The superphone segment of the market becomes saturated:
Smartphone slowdown could spell trouble in Taiwan [Reuters TV YouTube channel, July 9, 2013]
Samsung’s smartphone champ braves a tough crowd [Reuters TV YouTube channel, July 4, 2013]
Samsung Confronts Saturated Smartphone Market [Bloomberg YouTube channel, July 5, 2013]
Has Apple lost its cool factor? [CNNInternational YouTube channel, June 10, 2013]
China smartphone aims to rival Apple [Financial Times YouTube channel, Jun 25, 2013]
China’s Huawei launches world’s slimmest smartphone [AFP YouTube channel, June 18, 2013]
Huawei Ascend P6 — 2-Minute Encounter [HuaweiDeviceCo YouTube, June 18, 2013]
The rise of Chinese smartphones [CNN YouTube channel, May 30, 2013]
Google and Motorola’s Moto X (hands-on) [The Verge YouTube channel, Aug 1, 2013]
More information:
– Moto X. All Yours. [The Official Motorola Blog, Aug 1, 2013]
– Motorola Moto X vs. Samsung Galaxy S4 [Gizmag, Aug 2, 2013]
– 16GB Motorola Moto X to cost $575 SIM-free [GSMarena.com, Aug 2, 2013]
Motorola Moto X was unveiled yesterday and the smartphone will soon be available from the top 5 carriers in the USA. The 16 GB variant of the Moto X is priced at $200 and the 32 GB unit costs you $250 with a two-year contract.
At the announcement event Motorola did not announce the pricing details of the SIM-free editions, but they are no longer a mystery as AT&T has confirmed the pricing of the device without a contract. At launch, the 16 GB model of the Moto X will cost you $575, while the 32 GB is priced at $629.
Moto X – Motomaker [motorola YouTube channel, Aug 1, 2013]
BBC News – Can Moto X revive Motorola’s fortunes? [BBCWorldNewsWatch YouTube channel, May 30, 2013]
Moto X Phone release date, news and rumours [TechRadar YouTube channel, July 2, 2013] “could be landing in installs in October”, and “to undercut the big players of the market such as the Samsung Galaxy S4 and the HTC One –meaning we might see some very competitive pricing”
From: Samsung Electronics 2Q13 review: Fading growth momentum vs improving valuations [The Korea Economic Daily, July 8, 2013]
Samsung Electronics (Samsung) announced 2Q13 preliminary sales of W57trn [$51B] and OP of W9.5trn [$8.5B], a record quarterly high. However, OP fell short of the consensus (W10.2trn) by 6.5% and our estimate (W10trn) by 5%. Despite strong memory prices due to supply shortages and higher OLED sales and margins, OP disappointed on lower smartphone ASP and IM margins due to increased marketing costs.
As the growth of the smartphone market slows due to commoditization, concerns are mounting over eroding ASP and margins. In fact, we estimate OP at the IM division eroded from W6.51trn with an OPM of 19.8% in 1Q13 to W6.23trn [$5.6B] with an OPM of 18.4%. Considering Apple lawsuit provisions were booked in 1Q13, the effective decline in OPM is over 3% as sales of the Galaxy S3 and Note 2 deteriorated.
We revise down our earnings forecasts to reflect lower handset OPM. Specifically, we estimate 3Q13 OP at W10.1trn [$9B] (previously W11.0trn) and full-year 2013 OP at W38.1trn [$34.2B] (previously W40.3trn). We cut Galaxy S4 3Q13 sales to 20mn units (previously 23mn) to reflect the poor sales; however, we maintain OP and OPM at 2Q13 levels given the global launch of the Galaxy S4 Mini and Note 3.
*Source: Korea Investment & Securities Co.
From: Galaxy S4, 20 million sales in just two months … 40 days faster than the previous [ChosunBiz, July 3, 2013] as traslated from Korean by Google and Bing with manual edits
Samsung Electronics (005930) launched the Galaxy S4 20 million sales in two months (on the carrier supply basis) of the fastest selling Samsung smartphones ever, according to industry.
The Galaxy S4 was released only two months ago by the end of June, and the carrier supply sales exceeded 20 million.
When this morning president JK Shin of Samsung Mobile met with reporters in Samsung Electronics Seocho building in response to a question whether the amount of Galaxy S4 sales would be 20 million he told “You know, there are”, and this is a 20 million breakthrough.
Since the official launch of the Galaxy S4 on the 26th of April in 60 countries 4 million were sold in just five days, then went on to sell 10 million units in a month.
… On the other hand a Samsung official said, “as regards the Galaxy S4 sales numbers there is no answer”.
From: Analyst: Samsung Galaxy S4 Sales vs. Apple iPhone 5 Sales [Wall St. Cheat Sheet, July 7, 2013]
Although the Galaxy S4 has sold faster than any other Samsung device, it appears that it still couldn’t surpass the sales rate for the iPhone 5. Citing the slowing demand for the Galaxy S4, a mid-June report from J.P. Morgan lowered the 2013 earnings estimate for Samsung by 9 percent. After the report was released, Samsung lost $12.4 billion in market capitalization, falling to $187.8 billion.
Samsung analysts ask hard questions as S4 marketing charm wears off [Reuters, June 16, 2013]
(Reuters) – Analysts fell under Samsung Electronics Co Ltd’s marketing spell when they made what they now admit were hopelessly optimistic forecasts for its smartphone sales.
Samsung’s huge share of the high-end smartphone market also persuaded some analysts to downplay industry data pointing to a fast-saturating segment, a reality that is already eating into sales of Apple Inc’s iPhone 5.
Woori Investment & Securities, one of South Korea’s largest securities firms, cut its outlook for Samsung’s earnings and target share price on June 5. It was the first to adjust its view.
A massive wave of downgrades has since followed, with forecasters including JPMorgan, Morgan Stanley and Goldman Sachs taking a harder look at their assumptions of how well the S4, Samsung’s latest Galaxy smartphone, would actually do.
Sales estimates for the S4 were slashed by as much as 30 percent, stirring investor concerns over Samsung’s mobile devices division – the company’s biggest profit generator.
Investors in the South Korean IT giant have paid dearly. Samsung lost nearly $20 billion in market value in a week as shares plunged following the downgrades.
“I’d say most forecasters including myself had this conviction that they’ll outperform again – because it’s Samsung,” said Byun Hanjoon, an analyst at KB Investment & Securities. “They had beaten expectations before, which led many to believe they are bound to excel again with the S4.”
The S4 sold 10 million sets in just one month of its debut in late April, outperforming its predecessor, the S3.
Yet analysts now say the high-end smartphone segment is slowing, citing lacklustre prospects in Europe and South Korea in particular.
The S4, in reality, also lacks any real wow factor, they say.
“The Street, including Goldman Sachs, admittedly extrapolated the first-quarter earnings momentum through the year,” Goldman Sachs analyst Michael Bang said in a report. “This resulted in very optimistic earnings expectations.”
Most analysts have reduced their estimates for S4 shipments to around 7 million units a month from their previous average expectation of 10 million.
Bank of America Merrill Lynch has lowered its S4 sales estimate for this year by 5 million to 65 million units.
Some analysts say a loss in potential sales of 5 million S4 units would cut around $1 billion of Samsung’s operating profit.
“S4 sales are solid. It’s just that some analysts had higher expectations and then they lowered them,” J.K. Shin, head of Samsung’s mobile devices division, told reporters last week.
Over the past month, 17 out of 43 analysts have downgraded their earnings estimates for Samsung, leading to a 0.6 percent drop in their average forecast for the company’s April-to-June earnings to 10.4 trillion won ($9 billion), according to Thomson Reuters StarMine.
The lowered forecast, however, would still be a quarterly record.
Many analysts say weaker-than-expected S4 sales will not necessarily stop Samsung from posting record quarterly profits. The company has diversified into many segments of the smartphone market, Merrill Lynch says.
MID-TIER PHONES
Still, the scale of the downgrades has cast a shadow on Samsung’s dominance in the $250 billion smartphone market.
Doing it no favour, Chinese rivals are aggressively growing their market share, aided by strong sales of mid-tier models – a segment in which Samsung has relatively weak positioning, according to analysts.
The mid-tier segment accounted for less than 15 percent of Samsung’s total shipments last year.
Analysts say Samsung has to focus on this lower tier in the medium term.
The high-end segment is losing momentum, with manufacturers struggling to differentiate themselves and consumers calling for a leap in innovation, they say.
To be sure, Samsung has not sat idle.
It has gradually expanded its offerings. Among four varieties of the S4 introduced in recent weeks, there was one stripped-down version called the Galaxy Mini.
By comparison, Apple has had no new offerings since the iPhone 5 hit the market in September last year.
Samsung bulls are also pinning their hopes on product launches later this year including the Galaxy Note 3, a phone-tablet hybrid.
Some analysts say conservative forecasts will prevail.
“Expectations for innovation have been lowered, and I don’t think there’ll be as much buzz surrounding new product launches as it used to be,” said Byun at KB.
Samsung’s stock, which slumped to a six-month low on Thursday, inched up 0.9 percent on Friday.
($1 = 1134.4000 Korean won)
(Reporting by Miyoung Kim; Editing by Ryan Woo)
Samsung GALAXY S4 Hits 10 Million Milestone in First Month [Samsung Mobile Press, May 23, 2013]
Samsung Electronics Co., Ltd. today announced that global channel sales of its GALAXY S4, a life companion for a richer, fuller, simpler life, has surpassed 10 million units sold in less than one month after its commercial debut. Launched globally on April 27, the phone is estimated to be selling at a rate of four units per second.
The GALAXY S4 sets a new record for Samsung, generating sales quicker than any of its predecessors. Sales of the GALAXY S III reached the 10-million mark 50 days after its launch in 2012, while the GALAXY S II took five months and the GALAXY S seven months to reach the same milestone.
“On behalf of Samsung, I would like to thank the millions of customers around the world who have chosen the Samsung GALAXY S4. At Samsung we’ll continue to pursue innovation inspired by and for people,” said JK Shin, CEO and President of the IT & Mobile Communications Division at Samsung Electronics.
The GALAXY S4 was developed to enhance the meaningful moments in our lives through its innovative features and superior hardware. It has the world’s first Full HD Super AMOLED display that showcases images at their very best on a 5-inch screen with 441ppi. Equipped with a powerful rear 13MP camera, the GALAXY S4 also boasts a Dual Camera function that allows simultaneous use of both front and rear cameras. The GALAXY S4’s new and innovative software features include Air View and Air Gesture for effortless tasks, while it also keeps users up-to-date with information about their health and wellbeing using S Health.
Samsung GALAXY S4 is available in more than 110 countries and will gradually be rolled out to a total of 155 countries in cooperation with 327 partners.
Samsung is planning to introduce more color variations to meet various consumer tastes and preferences. In addition to the currently available Black Mist and White Forest, new color iterations will be added this summer, including Blue Arctic and Red Aurora, followed by Purple Mirage and Brown Autumn.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation.
** Availability of colors will vary depending on the country and carrier/retailer.
Is Samsung’s Growth at the Expense of Apple? [Bloomberg YouTube channel, April 26, 2013]
4. Previous (pre-saturation) milestones according to
Samsung Mobile Press (with relevant video inserts from other sources):
See: Samsung GALAXY S II reaches 3 Million global sales [July 3, 2011]
From: Samsung GALAXY S II reaches new heights with 5 million global sales [July 28, 2011]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the Samsung GALAXY S II (Model: GT-I9100) has passed the 5 million global sales milestone.
The GALAXY S II is Samsung’s flagship smartphone device; a beautifully thin, (8.49mm) and lightweight dual-core smartphone that combines an unmatched Super AMOLED Plus viewing experience with incredible performance, all on Android – the world’s fastest-growing mobile operating system. The next generation smartphone also includes exclusive access to Samsung’s four new content and entertainment hubs, seamlessly integrated to provide instant access to music, games, e-reading and social networking services.
The 5 million mark has been reached in just 85 days, a rate which is 40 days faster than the original GALAXY S took to reach the same sales mark. This rate is set to accelerate as Samsung has just launched GALAXY S II in China, the world’s largest market.
…
From: Samsung GALAXY S II continues success reaching 10 Million in global sales [Sept 26, 2011]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the Samsung GALAXY S II (Model: GT-I9100) has achieved 10 million global channel sales, doubling from five million in just eight weeks.
The GALAXY S II is Samsung’s flagship smartphone device – a beautifully thin (8.49mm) and lightweight dual-core smartphone that combines an unmatched SuperAMOLED Plus viewing experience with powerful performance, all on Android, the world’s fastest-growing mobile operating system. The next generation smartphone also includes Samsung’s four content and entertainment hubs, seamlessly integrated to provide instant access to music, games, e-reading and social networking services.
Samsung celebrates 30 million global sales of GALAXY S and GALAXY S II [Oct 17, 2011]
Samsung Electronics Co., Ltd, a leading mobile handset provider, today announced that its Samsung GALAXY S and GALAXY SII smartphones have achieved a combined total of 30 million global sales.
GALAXY SII has set a new record for Samsung, generating more than 10 million sales – quicker than any device in Samsung’s history. The device also recently received five out of the total ten Mobile Choice Consumer Awards 2011 in the UK as well as 2011 Gadget Award for being chosen as the best smartphone of the year by T3, confirming it as a run-away favorite smartphone with consumers this year. It continues to gain traction as Samsung’s flagship smartphone – a stylishly designed, slim and ultra-portable device combining an unrivalled viewing experience with powerful dual-core processor performance.
Launched in 2010, Samsung GALAXY S reached almost 20 million unit sales, making it the highest-selling mobile device in Samsung’s portfolio to date, and another record-breaker for the company and the mobile market.
Since launching to high critical acclaim two years ago, the GALAXY S range has continued to gain popularity among consumers and propelled the GALAXY brand to one of the most recognized mobile brands in the world, with Samsung now the largest Android smartphone vendor and the second largest phone vendor overall worldwide (IDC).
“Since its launch only five months ago, GALAXY SII has seen tremendous sales success and garnered enthusiastic reviews from consumers and mobile industry watchers across the globe. This is in addition to the continued sales momentum behind GALAXY S, which we launched at Mobile World Congress 2010 as continues to be a run-away success with consumers,” said JK Shin, President and Head of Samsung’s Mobile Communications Business.
“The phenomenal success of these smartphones once again demonstrates how the GALAXY S smartphones is setting the standard for smart mobile technology around the world.”
From: Samsung GALAXY S II awarded “Best Smartphone” by GSMA at Mobile World Congress 2012 [Feb 29, 2012]
This honor comes in recognition of the device’s powerful performance and overwhelming response from consumers. GALAXY S II, Samsung’s flagship smartphone, achieved worldwide sales of over 10 million units in only 5 months, quicker than any device in Samsung’s history and surpassed over 20 million sales in 10 months.
With SIII, Samsung makes smartphone duopoly official – Tech Tonic [Reuters TV YouTube channel, June 21, 2012]
From: Samsung GALAXY S III Reaches 20 Million Sales Milestone in Record Time [Sept 6, 2012]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the GALAXY S III smartphone has achieved 20 million unit sales in just 100 days since its debut in May 2012. As Samsung’s most successful smartphone to date, the GALAXY S III has set a new record, generating sales quicker than any of its predecessors.
From: The Samsung GALAXY S III achieves 30 million sales in five months [Nov 4, 2012]
Putting this number into perspective, during a similar selling period (150 days), the acclaimed GALAXY S II, launched in 2011, globally sold 10 million devices.
Now upgradable to Android™ 4.1 (Jelly Bean)*, the nature-inspired GALAXY S III is a revolutionary smartphone packed with intelligent features that make everyday life easier. Its expansive 4.8-inch HD Super AMOLED display lets users view multimedia and web content in brilliant color and clarity; and its camera understands human gestures to make using the phone incredibly natural and intuitive. A powerful hardware ensures blazing-fast performance and seamless multi-tasking.
…
* Availability and timing of the Jelly Bean upgrade will vary depending on the country and mobile carrier.
Samsung GALAXY S Series Surpasses 100 Million Unit Sales [Jan 14, 2013]
- Samsung has announced that global channel sales of the company’s flagship smartphone, GALAXY S III and its two predecessors GALAXY S and GALAXY S II have surpassed 100 million units sales as of January 13, 2013.
- Samsung GALAXY smartphones are intuitive and easy to use, display photos and videos on dazzling screens, and deliver a premium user experience with a design that is elegant and feels natural.
- The GALAXY S, has reached over 24 million global channel shipments, achieving 10 million of these during the first seven months after its launch in June 2010.
- Building on this success Samsung launched the GALAXY S II in April 2011. This smartphone reached around 40 million shipments, achieving 10 million global channel sales in just five months.
- In May 2012, Samsung unveiled the GALAXY S III – a smartphone designed for humans and inspired by nature. It revolutionized the user experience, and was critically acclaimed, achieving 20 million global channel sales in just 100 days – which made it Samsung’s fastest selling smartphone yet.
- GALAXY S III has now passed the mark of 40 million unit channel sales.
How Did Samsung Come to Rule Smartphones? [Bloomberg YouTube channel, March 14, 2013]
March 14 (Bloomberg) — Bloomberg West Editor-at-Large Cory Johnson examines how Samsung came to build its smartphone business as it takes aim at Apple’s iPhone with today’s launch of the Galaxy S4. He speaks on Bloomberg Television’s “In The Loop.” — Related Story: http://bloom.bg/ZNshKu — For more “In the Loop” videos: http://bloom.bg/LbOTQk
H2CY13: Upcoming next-gen Nexus 7, the ASUS MeMO Pad HD 7 “re-incarnation” at reduced by $50 price, dual/quad-core mid-range tablets from white-box vendors starting from $65
(while entry level will start from $40) … with that there would be tremendous pressure on low-volume tablet supliers (branded or white-box alike), as well as Samsung and Apple. Meanwhile China strengthens its position as the world leading PC Market.
Complementary post reminder:
Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the Cloud’, July 20, 2013] from which the following excerpts I will include here as the ones directly related to the content given here as well:
At the end of July the launch of a tablet chip is expected: the MT8135, with 2xA15 +2xA7, still using an Imagination GPU, and mainly targeting the high-end tablet market. If Google OS will be closed and converged that will have a huge impact on us.
… We will use Windows as a second priority, while using Firefox [OS] and HTML5 as a secondary backup, by keeping track of them. Because we judge that the [Android] OS convergence from Google profitability point of view is very low, therefore our vote for these two emerging open OS’s is in the ‘not so urgent’ category, in addition to and outside of Android. The other focus is again on Windows Phone 8. For the moment, however, WP8 hardware configuration requirements are still higher (mainly memory), power consumption – after optimizing the gap with Android – is not too large.
End of the complementary post reminder
Rumor: New Nexus 7 specs, features and launch details mentioned in chat with Asus rep [Android Authority, June 30, 2013]
AE: The Tablet should be released before the ending of Q2
C: when exactly is before Q2?
AE: That will be before the ending of July…
AE: There has not been confirmed specification as yet, but here is some basics specification , that you can look at:
7 inch LED with 1980*1200 resolution
Qualcomm Snapdragon 600 Quad Core CPU / Snapdragon APQ8064 CPU
2GB of RAM
32GB internal storage
5Mpx rear camera and 1.2Mpx front camera
Android 4.3
4000mAh battery
Wifi a/b/g/n,Bluetooth 4.0 and NFC enabled
LTE / WCDMA / GSM supportThis is not confirmed specifications but you can review it
vs. the first one: Nexus 7: Google wanted it in 4 months for $199/$245, ASUS delivered + Nexus Q (of Google’s own design and manufacturing) added for social streaming from Google Play to speakers and screen in home under Android device control [‘Experiencing the Cloud’, June 28, 2012] which already has an ASUS only “reincarnation:
Experience MeMO Pad HD 7 [asus YouTube channel, June 16, 2013]
- 7-inch HD [1280 x 800] tablet with a wide-view angle IPS display for stunning visuals
- Rear 5MP and front 1.2MP dual cameras to capture the moments
- Dual stereo speakers with Sonicmaster Technology for incredible sound effect.
- Ultra light, weighs only 302g
- Up to 10 hrs battery life to make it through your day
ASUS Announces MeMO Pad HD 7 and MeMO Pad FHD 10 Tablets [press release, June 3, 2013]
ASUS MeMO Pad™ HD 7 — the value tablet for mobile entertainment
ASUS MeMO Pad™ HD 7 has a quad-core processor and 1GB RAM for smooth and responsive performance with apps of all kinds. The 7-inch display has a 1280 x 800 native resolution for crisp text and images, and IPS technology for accurate, vibrant colors with 170-degree wide viewing angles. MeMO Pad™ HD 7 also features high-quality stereo speakers with enhanced sound, courtesy of ASUS SonicMaster audio technology.MeMO Pad™ HD 7 has a 1.2-megapixel front-facing HD camera that can capture 720p HD videos and models are also available with a rear 5-megapixel camera. Just 10.8mm thick and 302g, the feature-packed MeMO Pad™ HD 7 has a lithium polymer battery that lasts for up to 10 hours with 720p video playback. Models are available in four colors — black, white, pink and green.
MeMO Pad™ HD 7 has 16GB of storage and a MicroSD card slot, plus 16GB ASUS WebStorage free for one year. Together with the ASUS WebStorage Office, users can view, create, edit and share Microsoft Office documents online.
AVAILABILITY & PRICING
ASUS MeMO Pad™ HD 7 has an MSRP of US$129 for 8GB capacity and US$149 for 16GB [a “follow up” to the $199 Nexus 7 tablet developed jointly by Google and ASUS and announced a year ago], and will be available starting in July 2013.
Asustek and HP enter China tablet market with entry-level models [DIGITIMES, July 1, 2013]
Asustek Computer and Hewlett-Packard (HP) are both set to enter the China tablet market with new cheap tablet models: the Asustek 7-inch 8GB MeMO Pad HD 7, priced below CNY999 (US$163) and HP Slate 7, priced at CNY999 [$163], according to sources from channel retailers.
Asustek’s 8GB MeMO Pad HD 7 will be supplied to the China market exclusively and is expected to appear later in July.
Prior to Asustek and HP, Acer already offered its 7-inch Iconia B1-A71 tablet [1.2GHz dual-core MT8317T based] at CNY699 [$114], while Lenovo is pushing its A1000 for a price of CNY999 [$163].
Compared to first-tier vendors, most China-based white-box tablet players are offering their products at prices between CNY299-500[$49-81.5], giving them advantages in pricing, but first-tier vendors still outmatch white-box players in product quality, specifications and after-sales service, the sources said.
Currently this is the best 7” quad-core offering from purely mainland China technology:
7” quad-core Allwinner A31s based Onda tablets for $65 (v701s) and $81 with IPS (v711s) in China, while for $89 and $99 outside [‘USD 99 Allwinner’, June 22, 2013] for which here is the Onda V711s Quad Core A31s 7″ IPS Tablet PC In-depth Review [dealsprime YouTube channel, June 24, 2013]
With and 1280×800 resolution Onda V712 quad-core version is available from April 8, 2013. The current price for Onda V712 Quad Core RAM 2GB 7 Inch IPS Screen Android Tablet 16GB outside China is $139 (699 yuan, $114 inside). It has 0.3MP front and 2MP back camera (vs. 1.2MP front and 5MP rear on ASUS MeMO Pad HD 7), but its video capability is 4K.
Meanwhile the cheapest dual-core mid-range tablet from white-box vendors is the new ICOO D70PR03 for 399 yuan i.e $65. This is with 1.2GHz Allwinner A20 SoC and 1024×600 IPS screen.
China white-box tablet players seeing success in landing government procurement orders [DIGITIMES, July 1, 2013]
China-based white-box players are gaining the upper hand in the competition with first-tier brand vendors for tablet procurement orders from Asia Pacific governments due to their advantages in pricing, while improved product quality and stability also helped the white-box players to narrow their gap with first-tier players, according to sources from tablet players.
The government in Thailand recently released procurement orders for 1.6 million education-purpose tablets which were mostly taken by a China-based white-box player, and first-tier vendors are having trouble competing due to considerations about profitability, the sources noted.
The sources pointed out that the white-box maker landed orders for a total of 800,000 tablets from the Thailand government worth NT$1.57 billion (US$52.35 million), equivalent to a price of NT$1,900-2,000 [US$63-67] for each device.
However, even with such a low price, the sources believe the white-box maker is still profiting from the orders.
Currently, an entry-level 7-inch tablet from a China white-box player is priced at about US$50 and can go up to US$70-90 in the retail channel, giving them strong advantages in price competition.
Although first-tier brand vendors are also aggressively trying to enter the entry-level tablet market, white-box players are still expected to achieve shipments of 120 and 170 million units in 2013 and 2014, respectively.
Thailand school kids get tablet computers [Aljazeera via AussieNews1 YouTube channel, Aug 23, 2012]
Surprise auction winners [Bangkok Post, June 29, 2013]
Dark horses Shenzhen Yitoa Intelligent Control Co of China and Supreme Distribution (Thailand) won yesterday’s bidding for the second phase of the One Tablet per Child scheme to supply 1.22 million tablets, beating out Shenzhen Scope Scientific Development.
The Chinese firm clinched the bid for the first and second zones, while the Thai company won the contract for the third zone.
The Office of the Basic Education Commission (Obec) held an e-auction for the tablets yesterday seeking bidding winners to supply 1.63 million tablets.
Education Minister Phongthep Thepkanchana said Shenzhen Yitoa won a bid to supply 431,105 tablets for Prathom 1 students worth 842 million baht for the first zone in central and southern provinces.
The company offered a price of 1,953.12 baht [$63] per tablet, 28.2% lower than the median price set at 2,720 baht each.
According to earlier information: “The tablet will have government specifications of a seven-inch display with a camera resolution of 1024×600 pixels, a minimum 1.5-gigahertz dual-core processor unit, one gigabyte of RAM, eight gigabytes of storage memory, 3,600 milliampere hours of lithium polymer battery life, and continuous Wi-Fi internet access for at least three hours.”
The Chinese firm also won the bid to supply 373,637 tablets for Prathom 1 students worth 786 million baht for the second zone in the northern and northeastern provinces.
The company offered 2,103.64 baht [$67.5] per unit, 22.7% below the median price.
Supreme Distribution, meanwhile, proposed the lowest price for tablets in the third zone, covering Mathayom 1 students in the central and southern provinces, at 2,908.24 baht [$93], down slightly from the median price of 2,920 baht.
The Thai computer assembly firm will supply 426,683 tablets worth 1.24 billion baht.
Obec postponed the bid for the fourth zone – covering some northern and northeastern provinces – to July, as Shenzhen Yitoa was the only bidder in the auction. The conditions require at least two bidders in competition.
Mr Phongthep said purchasing contracts are expected to be sealed in the week ahead. All winners are obliged to deliver their tablets within 90 days of signing contracts.
Panuwat Khantamoleekul, the managing director of Supreme Distribution, said the company could not offer a sharp rate cut since Mathayom 1 specifications are higher than those for Prathom 1.
He said his company will build its own factory in Thailand to assemble materials sourced from China.
It set up a local office here two decades ago and also won an earlier bid to supply tablets in Russia.
Shenzhen Yitoa Digital Appliance Co. Ltd [Global Sources, April 14, 2013]
Offering a Wide Range of Electronic Products
Shenzhen Yitoa Digital Appliance was founded in 2007, which is affiliated to Shenzhen Yitoa Intelligent Control Co., Ltd. We are a nationally known enterprise designing, developing, manufacturing and selling intelligent controllers of digital equipment. Our main products include e-book readers, MIDs, tablet PCs and other devices.Releasing Three New Products Monthly
Every year, we invest $800,000 in our R&D department to innovate and renew users’ digital life. This gives our 100 experienced engineers the resources they need to add up to three new products a month. Simply send us your OEM/ODM requirements, and we’ll complete a sample for you in as fast as one week. Now our company cooperates with Aigo, Newsman, Skyworth and other national famous companies.Recipient of International Certifications and Recognitions
With a 16,000-square-meter factory, 100 engineers, 1,600 workers and 25 assembly lines, our monthly capacity is over 1 million pieces. For your assurance, all of our products carry CE, CQC, CCC, UL and VED approvals, and are manufactured under ISO 9001:2000 and ISO 14001:2004 guidelines. Moreover, we have been recognized as a hi-tech enterprise in 2004, one of the top 100 Shenzhen Software Enterprises in 2005, and one of the top 20 Shenzhen Software Export Enterprises in 2006.
Leading Tablet PC Brands Reduce 2013 Targets [DisplaySearch blog, June 27, 2013]
We recently pointed out [Smaller Tablets to Get Even More Popular in the Second Half of 2013 [DisplaySearch blog, June 18, 2013]] that 2013 would be the year in which smaller tablet PC shipments (especially 7” and 8”) would surpass larger tablet PC shipments (such as 9.7” and 10.1”). Tablet PCs are starting to overlap with larger smart phones, as well as with ultra-slim notebook PCs.
Our latest forecast for the tablet PC market in the Quarterly Mobile PC Shipment and Forecast Report is for 67% Y/Y growth – from 153.6M in 2012 to 256.5M in 2013. Within this growing market, the share held by the top 12 brands, including Apple, HP, Acer, Dell, Lenovo, ASUS, Samsung, Toshiba, Sony, Amazon, Google, and Microsoft, is falling because the whitebox market [iPad-sized Tablets No Longer Driving Panel Growth Momentum [DisplaySearch blog, June 27, 2013]], especially in China, is growing faster. We estimate that the top brands, which shipped a combined 104.2M units in 2012, have reduced their 2013 shipment plans from 172M forecast in April to 167M forecast in June.
Apple’s iPad series accounted for 67M units in 2012 and remains the market leader, but is also the leading example of this trend. We estimate that Apple originally planned to ship 88M iPads in 2013, has reduced its target to 74M, including 31M iPads and 43M iPad minis.
We estimate that Samsung’s total tablet PC and phablet business plan is nearly 50M units in 2013, a big jump from 15.6M in 2012. Samsung plans include 39.5M tablet PCs, and 10M Galaxy Mega series (5.8” and 6.3”; while Samsung defines these as phablets, we classify them as smart phones).
Other tablet PC brands expect to grow their business in 2013. Among them, Lenovo, Microsoft, HP, and Acer are the most aggressive. Lenovo has two product lines for its tablet PC – X86 and ARM series. In 2013, Lenovo is planning for 3M X86 and 8M ARM.
Tablet PCs and Touch Adoption Expected to Drive Mobile PC Shipments Through 2017, According to NPD DisplaySearch [press release, May 6, 2013]
SANTA CLARA, CALIF., May 6, 2013—The mobile PC market is expected to increase from 367.6 million units shipped in 2012 to 762.7 million globally by 2017, driven by touch-enabled form factors, according to the NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. The majority of this shift will come as tablet PCs begin to replace notebook PCs this year as the dominant mobile PC form factor, and touch becomes a key feature in mobile PC adoption.
“The mobile PC industry is undergoing significant change this year,” said Richard Shim, senior analyst with NPD DisplaySearch. “The rapid rise and establishment of white box tablet PCs (tablets made by small local brands, mainly in China) is putting pressure on traditional notebook PCs. These low-cost tablets are reaching further into emerging regions where notebook PC penetration rates have remained low, resulting in cannibalization by tablet PCs.”
Tablet PC shipments are forecast to increase 67% Y/Y to 256.5 million in 2013, and reach 579.4 million by 2017. White box tablet PCs accounted for one-third of tablet PC shipments in 2012 and will maintain at that level for the next several years.
Notebook PC shipments are expected to decline 10% over the next four years, from 203.3 million in 2013 to 183.3 million in 2017, but there will be pockets of growth. Shipments of notebooks with touch capabilities are expected to grow 48% Y/Y in 2014. In the notebook category, touch will be used mainly in ultra-slim PCs, which includes Intel-specified Ultrabooks, the MacBook Air, and other slim form factor notebooks. Ultra-slims, which are at the premium end of the notebook market, are forecast to account for two-thirds of touch-enabled notebooks in 2013. By 2017, they will be 80%. Intel’s recent mandate that third-generation Ultrabooks (using the company’s next generation Haswell processors) must include touch will also help adoption.
Figure 1: Global Mobile PC Shipments, 2012-2017
Source: NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
New operating systems such as Windows 8 are unlikely to be a major driver of touch adoption. Rather, penetration of touch in notebook PCs will be driven by a reduction in cost and new form factors, such as hybrids, sliders, and convertibles.
“Thus far, Windows 8 has had a limited impact on driving touch adoption in notebook PCs, due to a lack of applications needing touch and the high cost of touch on notebook PCs,” added Shim. “Form factors aimed at differentiation from standard clamshell notebooks will help to drive consumer adoption of touch-enabled notebook PCs, starting in the second half of 2013.”
The NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report covers the entire range of mobile PC products shipped worldwide and regionally. With analysis of global and regional brands, the Quarterly Mobile PC Shipment and Forecast Report provides an objective, expert view of the market with insight into historical shipments, revenues, forecasts, and more. For more information about the report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan for more information.
About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visithttp://www.npd.com/ and npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.
China [branded] smartphone vendors to foray into tablet segment [DIGITIMES, July 1, 2013]
China-based smartphone vendors, including Huawei, ZTE, Lenovo and Xiaomi Technology, all will step up their efforts to penetrate the tablet market, according to industry sources.
Huawei plans to launch a new 7-inch tablet in the third quarter of 2013, and together with a 10.1-inch model released in early 2013, Huawei is sourcing about two million flat panels from China-based Truly Opto-electronics currently, the sources indicated.
Meanwhile, Huawei also purchases a portion of displays used in its new tablets from Innolux. However, the Taiwan-based flat panel maker declined to comment on orders from individual clients.
Lenovo also unveiled its Windows 8-based tablet, the Lenovo Miix10, recently. The Lenovo Miix, which is expected to hit the market in the third quarter, is equipped with a 10.1-inch 1366 by 768 IPS display and is power by an Intel dual-core Atom processor.
Xiaomi reportedly will step into the tablet segment by unveiling its first tablet in mid-August, the sources revealed, adding that Xiaomi will utilize tablet chipset solutions from MediaTek.
White-box vendors expected to lower prices for entry-level 7-inch tablets to US$40 in 2H13 [DIGITIMES, June 7, 2013]
The market for 7-inch tablets is seeing intense competition and white-box vendors are expected to further reduce prices for entry-level models to US$40 in the second half of 2013, according to Taiwan-based supply chain sources.
Entry-level white-box tablets are expected to continue selling well in markets such as China, and supply chains are able to increasingly decrease pricing for entry-level components, said the sources.
Meanwhile, Digitimes Research predicts that 254 million tablets will be sold in 2013, up 63.9% on year.
China-based white-box 2013 tablet shipments likely below forecasts [DIGITIMES, June 14, 2013]
China-based white-box tablet vendors’ shipments in 2013 were originally forecast at 120 million units, but actual shipments may fall short due to strong competition from inexpensive models launched by brand vendors, according to supply chain sources.
In addition to brand vendors, the white-box tablet vendors also face increasing competition from entry-level large-size smartphones, the sources said, adding that smartphones sized 5.7- to 6-inch are posing some of the biggest challenges.
Pricing for both the inexpensive brand models and entry-level large-size smartphones are becoming more similar to white-box tablet vendors’ products and that trend is expected to continue, causing the shipments to be less than expected in 2013, the sources added.
Digitimes Research: China mobile AP market to expand in 2013 [press release, June 14, 2013]
The China mobile application processor (AP) market will expand over 60% in 2013 to 506 million units, with smartphone-use APs accounting for 77.4% of total shipments, Digitimes Research said in its new report.
The market for smartphone APs in China climbed to 241.5 million units in 2012, up significantly from 69 million in 2011, according to Digitimes Research. The number will increase to 391.7 million units in 2013.
Shipments of China-made smartphone APs are forecast to account for 34% of the global smartphone AP market in 2013, compared to 26% in 2012 and around 10% in 2011, Digitimes Research noted.
As for China-made tablet APs, the market will reach a size of 115.2 million units in 2013, compared with a mere 10.5 million units [in 2011], Digitimes Research indicated.
Dual-core processors will overtake single-core chips to become the mainstream spec for tablets produced by China’s brand and white-box companies in the second half of 2013, while the penetration of quad-core powered tablets will also expand substantially, Digitimes Research pointed out.
China-based mobile AP vendors will ship a combined 506 million units in 2013, while the global mobile AP market will come to a size of 958 million units, Digitimes Research projected.
Prices of smartphone and tablet solutions to drop 10-20% in 2H13 [DIGITIMES, June 18, 2013]
Prices of chipset solutions for smartphones and tablets are expected to decline 10-20% sequentially in the second half of 2013 due to competition between MediaTek and Qualcomm, according to industry sources.
Qualcomm is scheduled to host its annual QRD (Qualcomm reference design) forum in Shenzhen on June 20, which is expected to attract participants from China-based branded as well as white-box smartphone and tablet vendors, the sources noted.
While showcasing its new solutions for the second half of the year, the forum also aims to grab smartphone and tablet solution orders from MediaTek, which has been prevailing in China’s solution market using a variety of reference designs, said the sources.
Qualcomm said earlier that over 40 OEMs have launched more than 200 new smartphones and tablets in 14 countries recently, mounting increasing pressure on MediaTek, said the sources.
China-based solution vendors such as Spreadtrum Communications have also joined the price competion, driving the unit price of quad-core smartphone solutions to below US$10 in China recently, the sources revealed.
China market: White-box tablet makers approaching MediaTek for quad-core solutions [DIGITIMES, May 27, 2013]
China-based white-box tablet makers are reportedly approaching MediaTek for the purchase of the chipmaker’s integrated MT8125 and [the upcoming] 8135 [to be based on A15 + A7 “big.LITTLE” architecture] quad-core application processors for tablets, according to industry sources.
The move by the white-box tablet makers comes after branded tablet vendors in China and Taiwan have begun using the MT8125 and 8135 solutions for tablets targeting the US99-149 segment, the sources noted.
White-box tablet makers currently purchase quad-core solutions mainly from China-based IC vendors including Allwinner Technology and Rockchip Technology, while buying Wi-Fi and Bluetooth chips from Realtek Semiconductor and RDA Microelectronics.
The 28nm quad-core solutions from Allwinner and Rockchip are priced at US$4-5, or about 50% lower than the comparable quad-core chips offered by MediaTek, since the chips offered by Allwinner or Rochchip do not support voice communications, said the sources.
In order to compete effectively in China and other emerging markets and differentiate products, white-box tablet makers have been forced to adopt MediaTek’s quad-core solutions, commented the sources.
MediaTek Introduces New Quad-Core Application Processor for Fast-Growing Tablet Market [pres release, May 29, 2013] used in ASUS MeMO Pad HD 7 shown earlier
TAIWAN, Hsinchu – 29 May, 2013 – MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced the availability of the new quad-core application processor – MT8125 designed for the fast growing global tablet markets. The new tablet platform is an extension of the company’s highly successful quad-core portfolio, it integrates a power-efficient quad-core Cortex™- A7 CPU subsystem with speed up to 1.5GHz, PowerVR™ Series5XT Graphics that delivers compelling multimedia features and sophisticated user experiences. To simplify product design and speed time-to-market, the MT8125 supports 3G HSPA+, 2G EDGE and Wi-Fi versions, all of which are pin-to-pin compatible, allowing device manufacturers to easily expand their portfolios with a full range of tablets by leveraging the existing or planned design requiring no additional rework.
Inheriting MediaTek’s technology breakthrough of quad-core SoC platform and high-end multimedia capabilities, the MT8125 incorporates premium multimedia features, supporting up to Full HD 1080p video playback and recording, 13MP camera with integrated ISP and Full HD (1920 x 1200) displays. The new tablet SoC also delivers ground breaking visual quality powered by the leading picture quality technology – MiraVisionTM, derived from MediaTek’s extensive experience in the Digital TV market.
The MT8125 includes full support for MediaTek’s leading 4-in-1 connectivity combo that converges Wi-Fi, Bluetooth 4.0, GPS and FM, bringing highly integrated, best-in-class wireless technologies and expanded functionality to high-performance multimedia tablets. The MT8125 also provides support for Wi-Fi certified Miracast™ which makes multimedia content sharing between devices easier.
“During the last two years, application processors used in tablets have taken a fast evolution from single-core 1GHz to quad cores, clocking over 1.5GHz. Competition will force chipset vendors to maintain pace – by implementing more advanced features while reducing the system cost by increasing the level of integration*,”said Gartner Research Director Roger Sheng.
“MediaTek’s team has worked closely with Lenovo to integrate their solutions into our design process, helping us accelerate the development and introduction of new, innovative tablets. In turn, this allows us to fulfill our commitment to delivering the outstanding user experience our customers demand. The tablet market is moving fast, and Lenovo aims to be at the forefront of tablet innovation. MediaTek helps us do that,” commented Wayne Chen, vice president and head of mobile business unit for Lenovo.
“We’re confident that our comprehensive reference designs will be the industry benchmark, particularly benefiting the mid-to-high-end tablet market. It is an innovative, cost-effective and definitely faster time-to-market solution.” said Joe Chen, GM of Home Entertainment Business Unit, MediaTek. “By taking advantage of our strengths in the multimedia field, mobile communications and multi-screen technologies, we offer a complete multi-core processor family for smartphones and tablets, enabling a significant difference in performance and power efficiency – all while ensuring seamless streaming performance across the array of devices when users are consuming entertainment and information. ”
The MediaTek quad core tablet SoC is now being widely adopted by MediaTek’s global customers including Lenovo IdeaTab S6000 series.
Lenovo S6000 10.1″ MediaTek MT8389 [Charbax YouTube channel, March 4, 2013]
Note:
1. According to LinuxGizmos.com “It appears, however that Lenovo’s 10-inch, quad-core S6000 Android tablet uses a scaled down, 1.2GHz version of the MT8125 called the MT8389. … The MT8389 also appears to have a lesser PowerVR SGX GPU, according to All-RSS.com. As a result, the Lenovo S6000 has more limited 1280 x 800-pixel resolution and a 5-megapixel camera.”
2. Quad-core SoC competition in as per this:
MT8125 / 8389
Quad-Core Cortex-A7 1.5GHz + CPU Tablet Platform [May 29, 2013]
Overview
MT8125/8389 is an extension of MediaTek’s highly successful quad-core portfolio, it integrates a power-efficient quad-core Cortex™- A7 CPU subsystem with speed up to 1.5GHz, PowerVR™ Series5XT Graphics that delivers compelling multimedia features and sophisticated user experiences.
Features
High-end Multimedia Capabilities
• Supporting up to Full HD 1080p video playback and recording, 13MP camera with integrated ISP and Full HD (1920 x 1200) displays
• Delivering ground breaking visual quality powered by the leading picture quality technology – MiraVisionTM, derived from MediaTek’s extensive experience in the Digital TV market.
Best-in-class Connectivity Technology
• Including full support for MediaTek’s leading 4-in-1 connectivity combo that converges Wi-Fi, Bluetooth 4.0, GPS and FM, bringing highly integrated, best-in-class wireless technologies to tablets
• Providing support for Wi-Fi certified Miracast™ which makes multimedia content sharing between devices easier
Supports 3G HSPA+, 2G EDGE and Wi-Fi
• MT8125/ 8389 supports 3G HSPA+, 2G EDGE and Wi-Fi versions, all of which are pin-to-pin compatible, allowing device manufacturers to easily expand their portfolios with a full range of tablets by leveraging the existing or planned design requiring no additional rework.
MT8377
1 GHz Dual-Core Tablet Platform [May 29, 2013]
Overview
The MediaTek MT8377 features a dual 1GHz Cortex™-A9 application processor from ARM, a PowerVR™ Series5 SGX GPU from Imagination Technologies, MediaTek’s proven 3G/HSPA/Edge modem, and runs the Android 4.0 “Ice Cream Sandwich”. y integrating a dual-core application processor architecture widely deployed in the majority of today’s premium tablets, the MT8377 boosts application and browser performance by up to 40% compared to single-core platform.
Features
Richest Multimedia Features
• Providing rich multimedia features including a 8MP camera and high-definition 1080p video playback
• Supporting high-resolution displays of up to HD720 (1280×720) resolution
• Integrating built-in stereo 3D panel support and DTV-grade display picture quality
Best-in-class Connectivity Technology
• Including full support for MediaTek’s leading 4-in-1 connectivity combo that converges Wi-Fi, Bluetooth 4.0, GPS and FM
MediaTek allocating more resources for development of tablet solutions [DIGITIMES, June 10, 2013]
MediaTek is relocating its tablet solution unit from its wireless communications group to the home entertainment group, meaning that the Taiwan-based top IC design house is looking to put more of its hardware and software resources into developing chips for tablet applications, according to industry sources.
The move echoes company president Hseih Ching-chiang’s statement that MediaTek aims to roll out new chips for tablet applications on a quarterly basis in the next few years.
The emphasis on the development of chips for tablets indicates that MediaTek believes that tablets will become the next-generation killer application and that the global tablet market is likely to continue to grow robustly in the coming years, commented the sources.
Meanwhile, MediaTek has adopted a strategy to push sales of its tablet solutions to non-Apple branded vendors in China and Taiwan, which have been focusing on promoting mid-range tablets for the US$99-199 segment, the sources indicated.
Given the high price/performance ratio and reliability of MediaTek’s chipset solutions, more and more entry-level tablet vendors in China are likely to queue up for table solutions from MediaTek, said the sources.
MediaTek is expected to ship a total of 20 million chipsets for tablets in 2013, accounting for 15% of the global non-iPad tablet market, estimated the sources.
MediaTek 2Q13 performance beats guidance [DIGITIMES, July 5, 2013]
MediaTek has reported consolidated revenues of NT$9.77 billion (US$323.52 million) for June, down 10.6% sequentially but up 24.6% on year.
MediaTek’s second-quarter revenues totaled NT$33.28 billion [US$1.1B], increasing 38.8% sequentially and surpassing the company’s guidance of NT$30-31.6 billion set for the quarter.
For the first half of 2013, revenues amounted to NT$57.25 billion [US$1.9B], up 33% from a year earlier.
Digitimes Research: China mobile AP shipments rise in 2Q13 [press release, June 24, 2013]
The China mobile application processor (AP) market is forecast to reach a total of 114.5 million units in the second quarter of 2013, up 9.6% sequentially and 88.6% from the 60.7 million units shipped a year ago, Digitimes Research said in its new report. Smartphone-use APs continued to account for the majority of total shipments.
The market for smartphone APs in China will amount to 92.3 million units in the second quarter, representing a 16% increase compared to 79.6 million units in the first quarter, whereas that for tablet-use APs declined 10.8% on quarter to 22.2 million units, according to Digitimes Research.
The China mobile AP market, which consists of smartphone- and tablet-use APs, is set to total 219 million units in the first half of 2013, said Digitimes Research. The top-5 suppliers – MediaTek, Qualcomm, Spreadtrum Communications, Allwinner Technology and Rockchip Electronics – contributed as high as 192 million units, or 87.7%, to the overall shipments, Digitimes Research indicated.
MediaTek has enjoyed robust growth in its SoC shipments for smartphones and tablets with shipments for the first half estimated at 84 million units, while Qualcomm‘s shipments to China’s mobile AP market are set to total about 42.7 million units, Digitimes Research predicted. Meanwhile, Spreadtrum with its low-price strategy is expected to ship 38 million units in the first half of 2013, Digitimes Research said.
Specializing in tablet-use SoCs, Allwinner and Rockchip will both report significant on-year growth in their shipments for the first half of 2013, Digitimes Research indicated. Allwinner‘s shipments will climb to 18 million chips in first-half 2013 from only 4.7 million units a year earlier, while Rockchip‘s shipments for the same period will reach 10 million chips compared with the 5.5 million units shipped in the first half of 2012.
Note: Out of 47.1 million units used in tablets for H1CY13 28 million came from Allwinner and Rockchip, which is almost 60%. 38% belongs to Allwinner, 21% to Rockchip.
Digitimes Research: TSMC expanding in China [press release, June 20, 2013]
Taiwan Semiconductor Manufacturing Company (TSMC) has significantly expanded its presence in China’s IC industry, as the foundry’s technology advantages and manufacturing capabilities help it ride the wave of smartphone and tablet growth in the local market, according to Digitimes Research.
TSMC has received a pull-in of orders from a number of China-based IC design houses, which specialize in mobile SoCs such as application processors and place a heavy emphasis on demand domestically. Their booming businesses have boosted TSMC’s sales coming from the China market, said Digitimes Research.
TSMC saw sales generated from the total orders placed by its China-based clients climbed to US$820 million in 2012 from US$510 million in 2011, an about 61% increase. Sales are set to rise further to top US$1.4 billion in 2013, Digitimes research forecast.
China-based Semiconductor Manufacturing International (SMIC) has also enjoyed growth in its sales coming from the local market, Digitimes Research indicated. Sales generated from orders placed by SMIC’s local China-based clients arrived at the highest quarterly level for a third consecutive quarter in the first quarter of 2013, Digitimes Research said.
In addition, Digitimes Research noted that China’s IC design sector has entered a new phase of development. The number of China-based IC design companies exceeded 500 in 2012 with their combined output value ranked third worldwide.
IHS Boosts Tablet Panel Shipment Forecast as White-Box Products Storm the Market [press release, July 2, 2013]
EL SEGUNDO, Calif.(July 2, 2013)—Boosted by orders from unbranded, white-box Chinese manufacturers, global demand for tablet panels is exceeding expectations, spurring IHS to increase its forecast for displays by 6 percent for 2013.
A total of 262 million displays for tablets are forecast to be shipped in 2013, compared to the previous forecast of 246 million, according to the May Edition of the “LCD Industry Tracker—Tablet” report from information and analytics provider IHS (NYSE: IHS). This will represent 69 percent growth from 155 million in 2012, as presented in figure 1 attached.
“Competitive dynamics in the tablet market have changed dramatically this year as Chinese white-box smartphone makers have entered the tablet market in droves,” said Ricky Park, senior manager for large-area displays at IHS. “These companies are producing massive quantities of low-end tablets that appeal to consumers in China and other developing economies. Because of this, the white-box manufacturers are driving up demand for tablet panels, particularly smaller displays using the older twisted nematic (TN) technology, rather than the newer screens using in-plane switching (IPS).”
Unbranded tablet makers purchased 40 percent of all tablet panels in April, up from just 17 percent in the first quarter of 2012, as presented in figure 2 attached.
Partly because of the rise of white-box makers, shipments of smaller 8- and 9-inch tablet displays will rise by nearly 200 percent in 2013. In contrast, larger displays in the 9-, 10- and 11-inch range will suffer a 5 percent decline.
The boom in white-box tablets is being driven the introduction of turnkey designs offered by processor makers. The designs make it easy for new, inexperienced market entrants to offer tablet products.
The Chinese white-box manufacturers hold certain advantages over the major incumbent tablet manufacturers. The white-box manufacturers are able to produce tablets at lower cost, more quickly and with greater flexibility in production. These companies also have the capability to manufacture both unbranded tablets, and make products for the major brands on a contract manufacturing basis.
Such white-box players also have been agile enough to take advantage of the current high availability and low-cost of tablet panels. Makers of displays for the shrinking PC market have switched over to the tablet market, spurring a glut that has depressed pricing. As prices have fallen, the white-box makers have demonstrated enough flexibility to boost production of low-cost tablets.
“Playing to their strengths, the white-box manufacturers are set to continue to increase their presence in tablets and propel the expansion of the overall tablet market,” Park said.
IHS believes the strong growth of tablet panel demand continued in the second quarter. The arrival of more turnkey tablet design solutions will drive up demand for 7- and 8-inch panels throughout the year.
The 8-inch panels are becoming an increasingly large segment of the tablet market, with a display area more appealing to users than the 7-inch size. In all, the 8-inch panels accounted for 11 percent of panel shipments in April, with Samsung and Acer having recently launched new tablets in that size. With more introductions likely coming in the third quarter, IHS expects a substantial market share for the 8-inch by the end of this year.
The market for larger-sized, 10-inch and bigger tablet panels may begin to enjoy a recovery in shipments with the launch of the new Intel Corp. Atom microprocessor, code-named Bay Trail. This new device could help reduce the cost of x86 microprocessor-based tablets and improve battery life. Bay Trail also could generate opportunities for hybrid-form tablets that include keyboards.
The x86 tablets, with Microsoft Corp.’s new Windows 8 operating system, would have functionality better suited to the needs of the commercial and business worlds than either the Google Android- or the Apple iOS-based tablets, which are designed with the consumer in mind.
About IHS (www.ihs.com)
IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs 6,700 people in 31 countries around the world.
Flexible Display Market to Reach Nearly 800 Million Unit Shipments by 2020 [IHS press release, June 5, 2013]
EL SEGUNDO, Calif. (June 5, 2013)—Demand for flexible displays is set to undergo massive growth during the next seven years, with a broad variety of applications—ranging from smartphones to giant screens mounted on buildings—driving a nearly 250 times expansion in shipments from 2013 through 2020.
Global shipments of flexible displays are projected to soar to 792 million units in 2020, up from 3.2 million in 2013, according to a new IHS report entitled “Flexible Display Technology and Market Forecast” . Market revenue will rise to $41.3 billion, up from just $100,000 during the same period, as presented in the attached figure.
“Flexible displays hold enormous potential, creating whole new classes of products and enabling exciting new applications that were impractical or impossible before,” said Vinita Jakhanwal, director for mobile and emerging displays and technology at IHS. “From smartphones with displays that curve around the sides, to smart watches with wraparound screens, to tablets and PCs with roll-out displays, to giant video advertisements on curved building walls, the potential uses for flexible displays will be limited only by the imagination of designers.”
Generation flex
IHS classifies flexible displays into four generations of technology. The first generation is the durable display panels that are now entering the market. These panels employ a flexible substrate to attain superior thinness and unbreakable ruggedness. However, these displays are flat and cannot be bent or rolled.
Second-generation flexible displays are bendable and conformable, and can be molded to curved surfaces, maximizing space on small form-factor products like smartphones.
The third generation consists of truly flexible and rollable displays that can be manipulated by end users. These displays will enable a new generation of devices that save space and blur the lines separating traditional product categories, such as smartphones and media tablets.
The fourth generation consists of disposable displays that cost so little that they can serve as a replacement for paper.
Starting small
With their thin, light and unbreakable nature, flexible displays initially are expected to be used in smaller-sized products, such as mobile phones and MP3 players. However, once large-size displays are available, flexible technology will be used in bigger screen-size platforms, such as laptops, monitors and televisions.
The largest application for flexible displays during the next several years will be personal electronic devices. This segment will be led by smartphones, with shipments climbing to 351 million units by 2020, up from less than 2 million this year.
Flexible stars at SID
Flexible displays were a major topic at the Society for Information Display (SID) Display Week event in Vancouver in May.
During an SID keynote address, Kinam Kim, president and CEO of Samsung Display Co., discussed his company’s flexible organic light-emitting diode (OLED) display technology. Kim said that the technology will be suitable for wearable electronics devices like Google Glass.
Also at SID, LG Display showed a 5-inch OLED panel constructed out of plastic that was both flexible and unbreakable.
Furthermore, Corning at SID showed its Willow Glass, which can be used as with both OLEDs and liquid-crystal displays (LCD) in mobile devices such as smart phones, tablets and notebook PCs. Because of its thinness, strength and flexibility, Willow Glass could enable future displays to be wrapped around a device or a structure.
IHS predicts OLEDs will be the leading flexible display technology during every year for the foreseeable future, accounting for 64 percent of shipments in 2020.
How Intel Can Enable a Successful $200 PC in the Age of the Media Tablet [IHS press release, May 20, 2013]
Vancouver, British Columbia (May 20, 2013)—Can PC makers produce ultrathin, touch-screen PCs that are appealing to consumers—and that are priced at just $200?
The astounding answer seems yes—if microprocessor Intel Corp. is willing to cut the price of its semiconductor components to PC makers, according to a PC Dynamics Market Brief from information and analytics provider IHS (NYSE: IHS).
Speaking at the IHS/SID 2013 Business Conference, held May 20 in Vancouver, Canada, Zane Ball, Intel vice president and general manager, Global Ecosystem Development, is presenting his company’s plan to empower the PC industry to produce low-cost notebooks incorporating touch technology. Craig Stice, senior principal analyst for compute platforms at IHS, believes Intel has a shot at success.
“A price point that low seems far-fetched considering the mobile PC prices of today, with Ultrabooks and other ultrathins going as high as $1,000 or more,” Stice said. “However, the small laptops known as netbooks saw their prices reach down into the $200 range at the height of their popularity a few years ago, and a cost analysis of netbooks shows how such a low level of pricing can be used to support a no-frills type of ultrathin PC.”
The cost estimate for a standard netbook, based on the IHS Compute Systems Cost Analyzer that calculates the major components of a netbook on a third-quarter 2013 timeline, comes out to $207.82, as shown in the attached table.
“Hitting this kind of price point is not impossible for the PC industry, already a cutthroat market accustomed to razor-thin margins,” Stice said. “Such a possibility was stated by outgoing Intel CEO Paul Otellini, who during Intel’s first-quarter earnings call in April made the bold prediction that touch-enabled, ultrathin Intel-based notebooks using non-core processors could be available by the end of this year.”
Intel holds the cards
The key factor that could make this happen is Intel, which can control up to 33 percent of the total bill-of-materials cost for the PC through the central processing unit (CPU) and motherboard. If Intel decides to provide a price break for just these components, PC original equipment manufacturers could see their margins improve, allowing them to drive down prices for the retail market. With PC competition so fierce, it takes only one PC manufacturer to find a price point that sells—and others are bound to follow suit shortly afterward.
Intel could also be instrumental in introducing an even more powerful ultrathin-type mobile PC than netbooks, which have now been overtaken by media tablets and are on their way out of the market altogether.
Intel’s next-generation Atom processor, called Bay Trail, has the potential to deliver a performance boost that will clearly separate the traditional netbooks of old from the new generation of mobile and ultrathin PCs.
Avoiding netbooks’ fate
While netbooks had limited computing power and were regarded more as devices for content consumption, the new and much more economical ultathins, in contrast, would possess considerably more power and be categorized as content-creation devices. Such a perceptible enhancement could increase their chances of survival in the marketplace, unlike the short-lived netbooks.
Much depends on Bay Trail, which Intel says will move from two processing cores to four to provide beefed-up performance. Along with Bay Trail, Intel’s own high-definition embedded graphics and an extended battery life for improved power will yield a processor bearing similar performance to the chipmaker’s renowned family of Core processors. All these traits could be part of the new, less expensive ultrathin being projected.
What PC manufacturers also must do
What these developments portend for the PC industry is significant. If the PC industry is able to get down to the $200 price point, and Intel’s Bay Trail processor delivers what it claims to do, then the PC market will have its much-needed shot in the arm. Such a turn of events could then spark the mobile PC market, which has been losing steam to flashier rivals like smartphones and tablets.
Besides Intel’s willingness to cut its own price point to make chips available at a lower cost to customers, a second important factor involves the PC makers themselves. For their part, PC manufacturers also need to find a way of getting to the magic price point of $200—and possibly sacrifice even more margin in exchange for the greater amount of volume that they seek.
All told, the scenario above—merely hypothetical at this point—is not entirely out of reach. A strong second half is already being forecast for PCs this year: add in the potential for lower-priced next-generation ultrathin systems, and the PC industry may finally have a valid competitor to lower-priced media tablets.
China Becomes World’s Leading PC Market in 2012 [IHS press release, April 29, 2013]
EL SEGUNDO, Calif. (April 29, 2013)—China rose to the top of the PC market for the first time ever on an annual basis last year, relegating the United States to second place with a lead of more than 3 million units, according to an IHS iSuppli PC Dynamics Market Brief from information and analytics provider IHS (NYSE: IHS).
PC shipments in 2012 to China amounted to 69 million units, exceeding the 66 million total reached by the United States. Only a year earlier in 2011, the United States was the leading global destination for PCs.
Beyond its large size, China’s PC market exhibits distinct characteristics that set it apart from the computer trade elsewhere, possessing a vast untapped rural market and unique consumer-purchasing patterns. While desktop PC shipments lagged notebooks around the world, the two PC segments were on par in China in 2012, with an even 50-50 split, as shown in the attached table.
“The equal share of shipments for desktops and notebooks in China is unusual, since consumers in most regions today tend to prefer more agile mobile PCs, rather than the bulky, stationary desktops,” said Peter Lin, senior analyst for compute platforms at IHS. “The relatively large percentage of desktop PC shipments in China is due to huge demand in the country’s rural areas, which account for a major segment of the country’s 1.34 billion citizens. These consumers tend to prefer the desktop form factor.”
The market will change gradually as desktop PCs face rising competition from the high value proposition presented by notebooks. Notebooks will then surpass desktops in the country by 2014, tracking more closely with the worldwide desktop-to-notebook PC ratio of 36 to 64 percent.
The desktop vs. notebook pattern of consumption in China is only one example of the distinctive hallmarks of the country’s dynamic PC market. In another indicator, China also has approximately a 50-50 proportion in consumer vs. commercial PCs, compared to the 65-35 percent ratio for the rest of the world.
A third pattern unique to the China PC market is the preferred notebook display size of 14 inches, which accounts for more than 70 percent of notebook PC shipments in the country. For the rest of the world, the 14-inch makes up less than 30 percent.
A fourth pattern of note is the attach rate of PCs with a pre-installed operating system, especially for notebooks. While mature PC markets in other parts of the world claim a 90 percent attach rate, the proportion for China comes out to lower than 50 percent, with the ratio even lower in the desktop PC market.
Despite such exclusive behavior, the China PC space shares one common trait with the worldwide PC market. Like the rest of the world, demand in China remains weak as consumers migrate to using mobile devices like cellphones. China’s PC market is projected to grow only by 3 to 4 percent this year.
Even so, a vast market opportunity continues to exist for PCs in the country, in the form of potential first-time buyers mostly residing in the countryside. The government already plans this year to invest some 40 trillion yuan—equivalent to some $6.4 trillion—to build rural infrastructure in the next 10 years, and PC original equipment manufacturers can take advantage of the initiative to build out and expand from the cities, IHS believes.
China is also on track to retain its position as the largest PC market in the world for the foreseeable future unchallenged and alone—further providing PC brands a rare opportunity for expansion, counter to the myriad travails they face in the rest of the world.
20 years of Samsung “New Management” as manifested by the latest, June 20th GALAXY & ATIV innovations
… innovations in the broadest sense of the world: technology, hardware and software engineering and design, marketing in general and branding in particular etc.
Updates: Q2 record-high operating profit + smartphone worries deepen + overall business situation + nonproportionally high capex of the semiconductor business + the #2 capex beneficiary, the Display Panel Segment
Samsung Electronics posts record-high operating profit in Q2 [arirangnews YouTube channel, July 5, 2013]
![]()
Samsung Electronics’ Pre-Earnings Guidance [Samsung public disclosure, July 5, 2013]
On July 5, 2013, Samsung Electronics disclosed its ’13. 2Q consolidated earnings estimate as follows.
– Sales: Approximately 57 trillion Won [$49.86B]
– Operating Profit: Approximately 9.5 trillion Won [$8.31B]The above figures are consolidated earnings estimates based on K-IFRS. Korean disclosure regulations do not allow earnings estimates to be given in a range. Therefore, the above figures are the median of the earnings estimate range given below.
– Sales: 56 ~ 58 trillion Won
– Operating Profit: 9.3 ~ 9.7 trillion Won* The above information is provided for the convenience of our investors, before the external audit on the financial results of our headquarters, subsidiaries and affiliates is completed.
Samsung Electronics’ second quarter misses forecast as smartphone worries deepen [Reuters, July 5, 2013]
… Now investors fear Samsung may also follow in the footsteps of Apple and other once-mighty players that are struggling with shrinking margins, in an industry where companies live and die by their ability to stay ahead of the innovation curve. … “One of the biggest risks for Samsung Electronics going forward is that 70 percent of total operating profit comes from mobile business. Diversification is key. Samsung needs to engage in active business transition until end-2014,” said Jeff Kim, an analyst at Hyundai Securities. … Samsung spent more on marketing than R&D in 2012 for the first time in at least three years, and the S4 was launched in March with a Broadway-style show in New York. The company also invested heavily in distribution channels including opening brand shops in 1,400 Best Buy stores in the United States. But the glitz and glamour has failed to arrest a slide in handset sales growth, and shipments are seen rising only 4 percent to 8 percent in the second quarter from the previous quarter. …
The overall business situation of Samsung Electronics as of the end of Q2 2013
Samsung Electronics Announces Earnings for Q2 in 2013 [press release, July 26, 2013]
Samsung Electronics Co., Ltd. today announced revenues of 57.46 trillion won [$51.6B] on a consolidated basis for the second quarter ended June 30, 2013, a 9-percent increase from the previous quarter. Consolidated operating profit for the quarter reached 9.53 trillion won [$8.56B], representing a 9-percent increase on quarter, while consolidated net profit for the same quarter was 7.77 trillion won [$6.98B].
In its earnings guidance disclosed on July 5, Samsung estimated second quarter consolidated revenues would reach approximately 57 trillion won [$51.2B] with consolidated operating profit of approximately 9.5 trillion won [$8.53B].
…
Samsung announces second quarter profits 삼성전자, 2013년 2분기 실적 발표 [arirangnews YouTube channel, July 25, 2013]
Segmentwise and from outlook point of view, from: Earnings Release Q2 2013, Samsung Electronics, July 2013 presentation [July 26, 2013]
But: while handset revenue was up by 9% the operating profit for handsets and network products together were down by 3%. Considering that 97.3% of the IM (IT & Mobile Communications) revenue is for handsets that essentially means a similar operating profit drop of ~3% for handsets alone. Note that while the margin was 17.7% a year ago (in 2Q ’12) now (in 2Q ‘13) it was the same 17.7%, so with that 3% drop there was no fundamental problem (yet). Note as well that 66% of the operating profit was from IM, i.e. around 66% from handsets which constitute 97.3% of the total IM revenue.
Samsung explains the 3% IM operating profit drop by “marginal profit decline due to increased costs of new product launches, R&D and retail channels investments, etc.” as you could see below:
Fundamental problem could well be with the handset (IM) market share outlook, as neither for 2Q ‘13, nor for the outlook market share was talked about at all.
In the continuation of Samsung Electronics Announces Earnings for Q2 in 2013 [press release, July 26, 2013] there are certain remarks regarding all that:
…
Highlighting the quarterly performance, growth remained steady in high-end smartphone and premium television businesses. Most noticeably, a growth spurt in shipments for OLED panels for smartphones and high consumer demand for air conditioners spurred growth.
Led by the much-awaited launch of GALAXY S4, smartphone shipments and revenue increased from the March quarter. The strong growth streak for the smartphone market is expected to continue in the third quarter albeit at a slower pace.
The components business [Semiconductor] improved both in terms of revenue and operating profits from a quarter earlier due to a higher demand for mobile device-related parts. However, overall sales of logic chips declined due to lower mobile application processor shipments.
Escalated investments in R&D and in distribution channels, as well as expenses on new product launches have dampened wider gains for IT & Mobile Communications (IM) Division, which encompasses the Mobile Communications, Networks, and Digital Imaging businesses.
…
The Display Panel [DP] segment’s operating profit jumped 46 percent on quarter to 1.12 trillion won thanks to strong demand for high value-added panels for IT and TV panels sized 60-inch and over. A mid- to low-end TV lineup targeting emerging markets and a range of premium TV offerings were credited for the Visual Display business’ earnings. As for the next quarter, uncertainties over Europe’s economy and Chinese subsidies for electronics goods could possibly hinder growth.
then in terms of business outlook:
[for IM] Looking ahead, Samsung smartphone sales are expected to pick up in the third quarter and outperform global market forecasts. Smartphones will grow to account for over 70 percent of the company’s mobile phone shipments in the third quarter due to the strengthening mid- to low-end mobile market. Growth momentum in the July-September quarter will remain on course, although at a slightly reduced pace.
In the case of tablet PCs, Samsung will post growth in the mid-10 percent range with the introduction of new tablets. Shipments of tablets will jump to a little over 30 percent on-quarter, outpacing the market.
Average Selling Price (ASP) of smartphones will likely be impacted due to a wider range of low- to mid-priced smartphones hitting the market. Sales of tablet PCs are expected to remain solid and Samsung is looking to expand global sales with a broad portfolio of models including GALAXY Tab 3.
Samsung is also looking to improve profitability in IM through its lineup of mid- to high-end hybrid tablet-laptop devices such as ATIV Q and wider adoption of LTE mobile telecommunication technology.
…
[for Semiconductor] In the July-September quarter, demand for DRAM used in data centers is expected to remain high. Orders from the electronic gaming industry will add to profit margins as video gamers seek more powerful graphics DRAMs. Peak seasonality will help PC sales by a slight margin.
Samsung will try to ramp up sales of application processors (AP) with 28-nanometer process technology and high-resolution image sensors. Demand for the components is expected to grow as mobile devices needing more processing power roll out into market in the remaining quarters.
By diversifying its product portfolio and consumer base, and by gearing up development of 20 nm-class and 14 nm-class process technology, Samsung aims to achieve a stable level of growth.
[for DP]
Looking ahead to the third quarter, Samsung anticipates market growth as higher seasonal demand for panels takes effect. For TV panels, demand is expected to be dampened by economic uncertainties although the large-size premium panel market is expected to sustain growth. Samsung aims to strengthen its leadership in the high-end TV panel segment with expanded sales in UHD panels and in the 40- to 50-inch class.
Concerning the market outlook for IT panels, although uncertainty remains in the PC and monitor sector, robust demand for tablet displays is expected to continue as new products are launched by manufacturers in the latter half of 2013. Samsung plans to reinforce its market leadership in tablet panels by expanding its lineup of high-resolution and mass market displays.
For OLED panels, positive growth for high-end smartphone displays is expected to be maintained in the second half. To ensure continued momentum, Samsung will concentrate on offering differentiated smartphone displays through technological competitiveness, including flexible display technology, and focus on enhancing cost competitiveness.
A business situation (described both in the Q2 results and in the outlook) required a significant change in the investment strategy which described in the Samsung Electronics Announces Earnings for Q2 in 2013 [press release, July 26, 2013] as:
As for this year’s capital expenditure, Samsung Electronics plans to spend a record total of 24 trillion won [$21.5B], an increase of over 1 trillion won [$0.9B] from the previous year. This amount may increase depending on market conditions in the second half and the outlook for next year.
The Semiconductor business will invest 13 trillion won [$11.7B], while the Display Panel segment will inject 6.5 trillion [$5.8B] in capex. The increase in spending is aimed at enhancing Samsung’s competitive edge in growth-generating, high value-added DRAM, NAND and System LSI products.
In the second quarter, capex amounted to 5.2 trillion won [$4.7B], in which the Semiconductor business was responsible for 2.2 trillion [$1.97B] and 1.3 trillion won [$1.17B] in spending was accredited to the Display Panel segment. All told, a total of 9 trillion [$8.1B] won or 38 percent of the planned capex investment was made in the first half of the year.
which led to the 3d party headline Samsung to spend KRW19.5 trillion [$17.5B] on component business in 2013 [DIGITIMES, July 30, 2013] including the following explanations:
Samsung Electronics expects to spend a total of KRW19.5 trillion (US$17.5 billion), equivalent to 81.25% of its total capex, on the company’s component business in 2013. Of the planned capex, KRW13 trillion [$11.7B] will be invested in its semiconductor business while KRW6.5 trillion [$5.8B] will be spent on its display panel business.
Samsung will allocate KRW24 trillion [$21.5B] for its 2013 capex, up from the record KRW22.8 trillion [$20.5B] reported for 2012.
The capex plan was disclosed when Samsung announced record operating profits for the second quarter of 2013. Despite the record earnings, its mobile division that accounts for the majority of company revenues and profits posted disappointing results in the quarter. In contrast, sales and profits at its component division performed relatively brisk.
Considering Samsung’s Q1 earnings release data: [$1.35B]
As for this year’s capital expenditure, Samsung Electronics executed a combined total of 3.9 trillion won [$3.5B] for the quarter. The Semiconductor and Display Panel segments were each accountable for 1.5 trillion won [$1.35B] in capex spending. Samsung is poised to increase investment beginning from the second half of the fiscal year to preempt rising demand for differentiated products and to harness its competitiveness in the high-tech industry.
I came to the following overall capex situation:
Samsung Electronics Capex |
Q1 |
Q2 |
H1 |
H2 |
H2/H1 |
2013 total |
Semiconductor business |
$1.35B |
$1.97B |
$3.32B |
$8.38B |
+152% |
$11.7B |
Display Panel segment |
$1.35B |
$1.17B |
$2.52B |
$3.36B |
+33% |
$5.8B |
The other 2 segments (IM, CE) |
$0.8B |
$1.56B |
$2.36B |
$1.72B |
-27% |
$4.0B |
TOTAL |
$3.5B |
$4.7B |
$8.28B |
$13.22B |
+60% |
$21.5B |
Note that this is in sharp contrast to Intel capex changes as per UPDATE 3-Intel cuts 2013 revenue forecast, capex as PC industry sags [Reuters, July 17, 2013]
Intel Corp cut its full-year revenue forecast and said it is scaling back capital spending as it adjusts to a painful contraction of personal computer sales and economic weakness in China, one of its biggest markets.
The forecast and cut in capital spending were announced on Wednesday in the company’s quarterly earnings report, the first under new Chief Executive Brian Krzanich. … “Intel was slow to respond to the ultra-mobile PC trends,” Krzanich said. “We will move Atom even faster to our leading-edge silicon technology.”
…
Faced with slow demand, Intel said it was cutting 2013 capital spending to $11 billion, plus or minus $500 million. The cut follows a similar reduction from $13 billion to $12 billion in April. Intel said it expects 2013 revenue to be flat from the year before. Last quarter Intel forecast a low single digit percentage increase in 2013.
… Global shipments of personal computers dropped 11 percent in the second quarter, the fifth straight quarterly decline in a market that has been devastated by the popularity of tablets.
… Intel posted second-quarter revenue of $12.8 billion and said revenue in the current quarter would be $13.5 billion, plus or minus $500 million.
Analysts expected $12.896 billion in revenue for the second quarter and $13.732 billion for the current quarter, according to Thomson Reuters I/B/E/S.
For the second quarter, Intel reported net earnings of $2.0 billion, or 39 cents a share, in line with expectations. That compared with $2.827 billion, or 54 cents, in the same quarter last year.
The non-proportionally high capex of the semiconductor business deserves attention. From latest press releases of that segment we know the following:
From: Samsung Foundry 14nm FinFET [brochure, March 7, 2013]
Strong 14nm FinFET Logic Process and Design Infrastructure for Advanced Mobile SOC Applications
Samsung Foundry’s advanced 14-nanometer (nm) FinFET process technology offers a robust design infrastructure to drive future mobile application markets. As mobile applications continue to demand a more PC-like user experience, Samsung’s FinFET process technology enables system-on-chip (SOC) designers to reap all of the advantages for the latest energy-efficient processors: die-size reductions, faster frequencies, and lower power consumption.
Estimated groundbreaking and completion dates
Characteristics of FinFET transistor performance are closely correlated to the high aspect ratio (AR) of fin height/fin width. The challenges of the FinFET structure include: control of the fin width and height dimensions, the ability to scale the fin width down to sub-20nm nodes and gate length dimension control over a high AR while precisely controlling all of these parameters during manufacturing.
Advantages of 3 dimensional design
Samsung’s FinFET technology, unlike planar transistors with flat, multi-layer designs, uses a tall wall-like gate, 3D-structured design to minimize leakage, and in turn, increase a chip’s reliability and power at a small node process. Additionally, as less heat is generated and the power supply lasts longer, clock frequencies can be tuned for system critical components without overstepping system power requirements.
Solid design ecosystem
Samsung’s 14nm FinFET process node is supported by an ecosystem of partners including ARM®, Cadence® Design Systems, Mentor graphics® and Synopsys®. With their collaboration, Samsung’s 14nm FinFET technology process taped out multiple test chips ranging from a full ARM Cortex™-A7 processor implementation to a SRAM-based chip capable of operating near threshold voltage levels, as well as an array of analog IP.
Silicon-based Process Development Kits
Samsung Foundry’s 14nm FinFET process design kits (PDKs) provide customers with models, design rule manuals and technology files that have been developed based on silicon results from previous 14nm FinFET test chips run. Samsung’s 14nm FinFET PDK includes: design flows, routers and other design enablement features to support new device structures, local interconnects, and advanced routing rules. Samsung Foundry continues to lead the industry in providing its customers with early access to all elements of the design infrastructure to enable accelerated chip development.
Samsung talks about their 14nm FinFET process [SemiAccurate, May 28, 2013]
…
Ana Hunter of Samsung cleared up a lot of the issues that were floating around the Samsung version of the process. Please bear in mind that although the bulk of the technology is the same between the three partners, all can and likely will deliver different flavors of 14nm to their customers. What Samsung is doing may or may not be mirrored by IBM and Global Foundries, and vice versa.
The first thing is that Samsung is on track to deliver the process on the promised schedule, that would be 14nm customer tapeouts in Q1/2014. This is a pretty good validation that the time to market advantages of changing the transistors and not the interconnects is happening as promised. At the moment Samsung just completed the third rev of their Process Design Kit (PDK) and are using them internally for logic development. Customers have 14nm test wafers running through the fabs right now too, the main goal is to run test chips to see what types of structures will best suit their planned chips and how aggressively they will implement some of the offered technologies. Samsung described the yields on current test chips as good and logic libraries are well in to development now.
For the 14nm process the Front End of Line (FEOL) is completely new, the Back End of Line (BEOL) is mostly carried over from 20nm. Metal 1 and higher are the same as the older 20nm process so any characteristics determined by that technology will be constant for all three partners. Samsung is modifying the playbook from there a bit by focusing on tighter poly and contact pitches. There are no new design rules but Samsung is being fairly aggressive in pushing these two areas and likely a few more not discussed too.
The refrain in January was that 14nm would bring no die shrinks, but that isn’t quite the case at Samsung. While it is true that the 50% shrinks of processes past are not going to happen this time, there will be between a 7% and 15% shrink thanks to the poly and contact pitch work. This has been validated by SRAM test parts, they are showing those gains and they are fairly representative of what you can get out of a device.
Much of what the customers are doing with the test chips being run at the moment centers around how aggressively they want to push these boundaries for their devices. If they want to take full advantage of what Samsung is doing the maximum 15% should be achievable but works is still ongoing. How much each partner chooses to push shrinks will likely be the main differentiator between Samsung, IBM, and Global Foundries.
In the end you will get a chip that looks like it was built on a 20nm process, is sized like it was built on a 20nm process, but has the dynamic range and power consumption of a 14nm chip. You can also order wafers built on the process much sooner than you could a full 14nm process, and reuse much of what you did to build the 20nm variants of your chips. Cost will obviously go up, it always does, but to what degree is still an open question, one unlikely to be publicly answered by any of the players in the near future.
The one question that remains open is what to call this process. All of those offering it stick to the 14nm script but their competition insists that it is 20nm, the rest is spin. SemiAccurate sees both of their points and both are quite valid. The performance is 14nm, the size is 20nm, and there is nothing like it in the past to compare to. So what do you call it? Because there won’t be a full 14nm FEOL + 14nm BEOL process coming from any of the three partners. We will call it 14nm to avoid confusion but won’t argue that it could also correctly be called an enhanced 20nm process.
14nm FinFET implementation of ARM Cortex A-7 [SamsungUSATech YouTube channel, Feb 5, 2013]
Implementing ARM Cortex-A7 in a 14nm Samsung FinFET Process [SoC Design blog of ARM, Feb 5, 2013]
Recently, ARM, Samsung and Cadence announced a joint tapeout of an ARM CortexTM-A7 based test chip on Samsung’s 14nm FinFET process.
This collaboration is significant due to a couple of reasons as detailed in this blog and video below:
14nm/FinFET technology
The importance of FinFETs as the next evolution in process technology was resoundingly validated at ARM TechCon last year, where many of the papers touted improvements in the power/performance curve with the usage of FinFETs. Essentially, designers can get better performance with the same power profile, or lower power with the same performance. A 14nm FinFET process can potentially offer a 40-50% performance increase or a 50% power reduction compared to a 28nm process. With power density threatening to become a roadblock to future system on chip (SoC) innovation, FinFET technology is very welcome news indeed.
However, applying a new process technology such as 14nm/FinFETs still requires much effort. The process technology has to mature, EDA methodologies have to be established, and libraries and IP have to be developed. The test chip tapeout referred to above includes a 14nm/FinFET Cortex-A7 along with ARM 14nm/FinFET libraries and a Samsung 14nm SRAM. It was implemented with Cadence’s 14nm methodology during an 8-week period. The tapeout is an important milestone that shows progress in the industry’s move towards being able to mass produce 14nm/FinFET SoCs.
The ARM Cortex-A7
The ARM Cortex-A7 processor is starting to go mainstream in new high-end smartphone applications. Today, the ARM Cortex-A7 is used as the “LITTLE” part in ARM’s big.LITTLE configuration along with the ARM Cortex-A15, offloading computing tasks and improving energy efficiency and battery life.
In addition, it’s also being targeted as the main processor core in new entry level and mid-range smartphones, significantly improving power, performance and area of those devices that used a previous generation core. For applications that don’t need the peak computing power of a Cortex-A15 or Cortex-A9 processor, the Cortex-A7 alternative offers reasonably good performance at significantly lower power and area.
14nm/FinFET technology can potentially amplify the advantage of ARM Cortex-A7 processors by further improving the Cortex-A7’s power/performance benefits.
The entire tapeout project was completed within a tightly-packed schedule of 8 weeks. During that time, engineers from Samsung, ARM and Cadence located in multiple locations around the globe (Korea, Taiwan, U.K., Germany and the U.S.) worked together diligently to make this tapeout successful. As a side note, the tapeout also demonstrates the realities of today’s large design teams, where designers must interact with others in different locations and time zones.
The Methodology Used
As mentioned earlier, the Cadence 14nm methodology was used for this tapeout. This included the following:
Virtuoso 6.1.5 and Advanced Node environment were used for the standard cell design
RTL Compiler, Encounter Digital Implementation System (EDI System) and NanoRoutewere used for synthesis and place-and-route respectively
QRC, Encounter Timing System (ETS), and Encounter Power System (EPS) were used for extraction, as well as timing and power signoff.
From a user perspective, a 14nm/FinFET design methodology is similar to 20nm. Double-patterning is required at 14nm, just like 20nm. Under the hood, EDI System and NanoRoute handle 14nm/FinFET design rules automatically, including same-mask metal rules to prevent double patterning conflicts. The use models for QRC, ETS and EPS signoff at 14nm are also similar to that of 20nm. However, to ensure correct handling of the 14nm/FinFET design rules, as well as making sure the new libraries could be used efficiently, R&D teams from all three companies had to work closely together.
In short, the tapeout of ARM’s Cortex-A7 on Samsung’s 14nm/FinFET process is a significant milestone towards 14nm readiness. We’re all expecting to see more partnership work to come to fruition too, bridging the gap between early testing and production. For more information, see the feature story at Cadence.com. In addition, visit the ARM, Cadence and Samsung booths at the Common Platform Forumin Santa Clara, CA. Dispesh Patel, EVP and General Manager – PIPD, PIEX, ARM also will discuss this collaboration further in his keynote.
Samsung Library and IP Offerings, DAC 2013 IP Talks! – James Bong, Samsung [chipestimate YouTube channel, July 19, 2013]
From: Mentor, Freescale, Samsung DAC talks: EDA, IoT & Mobile growth & challenges [SoC Design blog of ARM, June 7, 2013]
…
Stephen Woo, Samsung Electronics: mobile growth, problems with solutions, and challenges [watch the video record of the KEYNOTE New Challenges for Smarter Mobile Devices]
Tuesday morning’s main keynote was presented by Dr. Stephen Woo of Samsung Electronics to a completely full auditorium with 200 additional standing attendees. Dr. Woo has a history with DAC; winning the best paper award at DAC in 1994. Dr. Woo’s talk looked at the impact of smart mobile devices, 3 technical problems with solutions, and some challenges for the future. Dr. Woo stated that smart mobile devices are driving today’s semiconductors; it’s no longer PCs. Today’s mobile phones are multimedia application tools that can make calls. It’s hard to believe, but Apple’s iPhone launched 5 years ago (James Bruce’s blog reminds us how simple it was), while Samsung’s Galaxy phone powered by Exynos launched only 3 years ago. Smartphones are still a young field. According to Dr. Woo, typical smartphones have over a dozen chips (95% of which are ARM-based.) With the increased use of mobile applications, phones are driving higher computing and bandwidth requirements.
Overcoming space, applications and battery obstacles in mobile devices
Dr. Woo followed with presenting 3 technical problems (with solutions) for mobile phones: space (integration), applications (compute power,) and battery and heat problem (low power/thermal.) Space is being addressed with integration. The speed of development has increased 2x in recent years. Now a new node is introduced every year. Applications are being addressed by increasing computing power with new generations of ARM processors. For the latest generation Exynos Octa processor, Samsung selected ARM’s big.LITTLETM processing technology (video).
Smart mobile devices will still be drivers for semiconductors with more and better applications, such as biometrics. Finally, Samsung is addressing the battery and heat problems with advancements with low power (including ARM’s physical IP) and thermal technology.
Challenges to be solved
Dr. Woo continued with some challenges that have yet to be solved. Are we achieving true SOC? No, we have a system of dozens of chips. Can the industry address with flexible ICs and PCB? What about chip on plastic? What about system on display? How can the advantages of flexible display be realized? Dr. Woo concluded with saying that EDA and Semiconductors have been doing a great job together to create smart mobile devices. Dr. Woo looks forward to solving these new challenges together. Richard Goering also covered this keynote.
…
Samsung Now Mass Producing Industry’s Fastest Embedded Memory [July 26, 2013]
… Featuring an interface speed of 400 megabytes per second (MB/s), the lightning-fast eMMC PRO memory provides exceptionally fast application booting and loading. The chips will enable much faster multi-tasking, web-browsing, application downloading and file transfers, as well as high-definition video capture and playback, and are highly responsive to running large-file gaming and productivity applications. … Samsung’s eMMC PRO memory chips, being produced in 16, 32 and 64GB versions, are based on Samsung 64Gb 10nm class* NAND flash technology. The new Samsung chips support the eMMC version 5.0 standard now nearing completion at JEDEC – the largest standards-setting body in the microelectronics industry. … As the fastest eMMC devices at more than 10 times the speed of a class 10 external memory card (which reads at 24MB/s and writes at 12MB/s), the new mobile memory greatly enhances the movement from one application to another in multitasking activities. …
Samsung Now Producing Industry’s Highest Density (3GB) LPDDR3 Mobile Memory for Smartphones [July 24, 2013]
… today announced the industry’s first mass production of three gigabyte (GB) low power double data rate 3 (LPDDR3) mobile DRAM, the highest density mobile memory solution for next-generation smartphones, which will bring a generation shift to the market from the 2GB packages that are widely used in current mobile devices.
The Samsung 3GB LPDDR3 mobile DRAM uses six of the industry’s smallest 20-nanometer (nm) class* four gigabit (Gb) LPDDR3 chips, in a symmetrical structure of two sets of three chips stacked in a single package only 0.8 millimeters high. With a full line-up of package dimensions, Samsung’s new ultra-slim memory solutions will enable thinner smartphone designs and allow for additional battery space, while offering a data transfer speed of up to 2,133 megabits per second (Mbps) per pin.
…
With the increased mobile DRAM capacity, users can enjoy seamless high-quality, Full HD video playback and faster multitasking on their smartphones. Also, the new LPDDR3 speeds up data downloading and is able to offer full support for LTE-A (LTE Advanced) service, a next-generation mobile telecommunication standard.
Samsung’s 3GB LPDDR3 DRAM connects with a mobile application processor using two symmetrical data transfer channels, each connected to a 1.5GB storage part. Though asymmetric data flow can cause sharp performance dips at certain settings, the symmetrical structure avoids such issues, while maximizing system level performance.
Considering that the current memory storage capacity for PCs is about 4GB, offering 3GB of DRAM memory on mobile devices should help most users enjoy PC-like performance, in narrowing the performance gap between PC and smartphone computing. With the new 3GB LPDDR3 DRAM, Samsung is now offering the widest range of mobile DRAM densities (1GB, 2GB and 3GB), while providing the industry’s first mobile DRAM based on 20-nm class process node technology. Samsung plans to continue to lead the growth of the mobile memory market, as it seeks to maintain unrivaled competitiveness in the premium memory sector.
Samsung Samples Industry’s First 16-Gigabyte Server Modules Based on DDR4 Memory technology [July 3, 2012]
Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today announced that it has begun sampling the industry’s first 16-gigabyte (GB) double data rate-4 (DDR4), registered dual inline memory modules (RDIMMs), designed for use in enterprise server systems.
“By launching these new high-density DDR4 modules, Samsung is embracing closer technical cooperation with key CPU and server companies for development of next-generation green IT systems,” said Wanhoon Hong, executive vice president, memory sales & marketing, Samsung Electronics. “Samsung will also aggressively move to establish the premium memory market for advanced applications including enterprise server systems and maintain the competitive edge for Samsung Green Memory products, while working on providing 20 nanometer (nm) class* based DDR4 DRAM in the future.”
Using 30nm-class* process technology, Samsung sampled new 8GB and 16GB DDR4 modules in June, in addition to providing them to major CPU and controller makers. The modules will bring the highest density and performance levels to premium enterprise server systems. Samsung previously introduced the industry’s first 30nm-class 2GB DDR4 module in December, 2010.
Employing new circuit architecture for computing systems, DDR4 technology boasts the highest performance among memory products available for today’s computing systems, which by next year will reach twice the current 1,600 megabits per second (Mbps) of DDR3 based modules. Also, by processing data far more efficiently at a mere 1.2 volts, Samsung’s DDR4 modules will reduce power consumption by approximately 40 percent compared to its predecessor DDR3 modules operating at 1.35V.
Samsung will keep working on completion of the JEDEC (Joint Electron Device Engineering Council) standardization of DDR4 technologies and product specifications, which is expected to be accomplished by August.
The company said it will work closely with its customers including server OEMs, as well as CPU and controller makers, to expand the market base for high-density DDR4 modules, of which it plans to begin volume production next year. It also is set to expand the overall premium memory market with its most advanced 20nm-class based DDR4 DRAM products, which will be available sometime next year at densities up to 32GB.
Samsung has been leading the advancement of DRAM technology ever since it developed the industry’s first DDR DRAM in 1997. In 2001, it introduced the first DDR2 DRAM, and in 2005, announced the first DDR3 using 80nm-class* technology. For more information about Samsung Green memory, visit www.samsung.com/GreenMemory
* Editors’ Note : 20nm-class means a process technology node somewhere between 20 and 29 nanometers, and 30nm-class means a process technology node somewhere between 30 and 39 nanometers, while 80nm-class means a process technology node somewhere between 80 and 89 nanometers.
From: Samsung DDR4 SDRAM: The new generation of high-performance, power-efficient memory that delivers greater reliability [brochure, July 17, 2013]
…
Samsung DDR4 is an optimized solution for highly virtualized environments, high-performance computing and networking. Semiconductor modules of Samsung DDR4 are designed with new system circuit architecture to deliver higher performance with low power requirements than previously available memory products.The Samsung portfolio of DDR4-based modules using 20nm-class process technology includes registered dual inline memory modules (RDIMMs) and load-reduced DIMMs
(LRDIMMs). These memory modules are available with initial speeds up to 2400 Mbps, increasing to the Joint Electron Devices Engineering Council (JEDEC)-defined 3200 Mbps.
The portfolio includes the following modules:
8 GB DDR4 RDIMMs
16 GB DDR4 RDIMMs
32 GB DDR4 RDIMMs and LRDIMMs
64 GB DDR4 LRDIMMs
128 GB DDR4 LRDIMMs
…
From: DRAM Market Grows Up; Industry’s Newfound Maturity Yields Growth Amid Adversity [IHS press release, June 19, 2013]
… After DRAM wafer output peaked in 2008 at 16.4 million 300-millimeter-equivalent wafers, production is expected to decline by 24 percent to 13.0 million this year, according to an IHS DRAM Dynamics Market Brief from information and analytics provider IHS (NYSE: IHS).
The projected cut will be the second straight year of deliberate downsizing following an 8 percent drop-off last year. This year’s output is expected to be slashed by 5 percent compared to 2012, as shown in the attached figure.
… Nearly 65 percent of all DRAM bit shipments went to a desktop or laptop 10 years ago, but that figure is less than 50 percent today and will fall further to south of 40 percent by the end of next year.
Meanwhile, servers and mobile gadgets like smartphones and tablets command an increasing share of DRAM bit shipments.
… The Taiwanese are no longer the powerhouse suppliers they used to be, while notable DRAM makers Qimonda of Germany and Elpida Memory of Japan have gone bankrupt and have been bought out by other players. By the end of this year, only three DRAM manufacturers will remain—Samsung and SK Hynix of South Korea, and U.S.-based Micron Technology. With fewer entities to influence the market, a more conservative approach toward capacity expansion is expected, and more stable growth can follow.
A final factor helping the global DRAM business is the slower pace of advancement in DRAM manufacturing processes. Each new generation of DRAM manufacturing technology is now taking longer to arrive.
The engineering challenges associated with shrinking DRAM size smaller than 30 nanometer [the 20nm class]— and eventually below 20 nanometer [the 10nm class]—are considerable.
The slowing cadence in manufacturing process evolution is resulting in slower bit growth, which is keeping supply in better balance with demand.
…
Samsung Brings Enhanced Mobile Graphics Performance Capabilities to New Exynos 5 Octa Processor [July 23, 2013]
Samsung Electronics Co., Ltd., a world leader in advanced semiconductor solutions, today introduced the latest addition to the Exynos product family with top level of graphic performance driven by a six-core ARM® Mali™-T628 GPU processor for the first time in the industry. With mobile use case scenarios becoming increasingly complex, Samsung’s newest eight-core ARM Cortex™ application processor gives designers a powerful, energy efficient tool to build multifaceted user interface capabilities directly into the system architecture. Samsung will demonstrate the new Exynos 5 family at SIGGRAPH 2013 in the ARM booth, #357; Exhibit Hall C at the Anaheim Convention Center.
Samsung’s new Exynos 5 Octa (product code: Exynos 5420), based on ARM Mali™-T628 MP6 cores, boosts 3D graphic processing capabilities that are over two times greater than the Exynos 5 Octa predecessor. The newest member of the Exynos family is able to perform General-Purpose computing on Graphics Processing Units (GPGPU) accelerating complex and computationally intensive algorithms or operations, traditionally processed by the CPU. This product also supports OpenGL® ES 3.0 and Full Profile Open CL 1.1, which enables the horsepower needed in multi-layer rendering of high-end, complex gaming scenarios, post-processing and sharing of photos and video, as well as general high-function multi-tasking operations.
“ARM welcomes the latest addition to the successful Exynos Octa 5 series, which uses ARM’s Mali GPU solution to dramatically improve graphics performance,” said Pete Hutton, executive vice president & general manager, Media Processing Division, ARM. “ARM big.LITTLE™ and ARM Artisan® Physical IP technologies continue to be at the heart of the Octa series and now complement the new functionality brought by ARM GPU Compute. This combination enables unprecedented capabilities in areas such as facial detection and gesture control, and brings desktop-quality editing of images and video to mobile devices.”
“Demand for richer graphic experiences is growing rapidly nowadays,” said Taehoon Kim, vice president of System LSI marketing, Samsung Electronics. “In order to meet that demand from both OEMs and end users, we developed this processor which enables superb graphical performance without compromising power consumption.”
The newest Exynos processor is powered by four ARM Cortex®-A15™ processors at 1.8GHz with four additional Cortex-A7™cores at 1.3 GHz in a big.LITTLE processing implementation. This improves the CPU processing capability by 20 percent over the predecessor by optimizing the power-saving design.
In addition, the mobile image compression (MIC) IP block inside this System-on-Chip successfully lowers the total system power when bringing pictures or multimedia from memory to display panel. This feature results in maximizing the usage hours of mobile devices with a high-resolution display such as WQXGA (2500×1600), in particular when browsing the web or doing multimedia application requiring the frequent screen refresh.
The new Exynos 5 Octa processor also features a memory bandwidth of 14.9 gigabytes per second paired with a dual-channel LPDDR3 at 933MHz, enabling an industry-leading fast data processing and support for full HD Wifi display. This new processor also incorporates a variety of full HD 60 frames per second video hardware codec engines for 1080p video recording and playback.
The new family of Exynos 5 Octa is currently sampling to customers and is scheduled for mass-production in August.
Samsung SSD 840 Evo – @2013 Samsung SSD Global Summit in Seoul [Notebookitalia YouTube channel, July 18, 2013]
Samsung Unveils New Solid State Drives at its Annual SSD Global Summit [July 18, 2013]
New High-speed 1TB SSD to expedite transition to SSDs
… Samsung unveiled new high-performance, high-density SSDs that offer over 1TB memory storage. Among the highlights were the 840 EVO, a consumer-oriented entry-level, high-performance SATA based SSD offering up to 1TB, and the XS1715, an ultra-fast NVMe* SSD for enterprise storage use offering up to 1.6TB.
As part of its strategy to expand into the consumer market and further popularize SSDs, Samsung plans to initially introduce the Samsung SSD 840 EVO to major global markets in early August. Samsung will expand into additional markets at a later date.
The new Samsung SSD 840 EVO line-up makes use of the industry’s most compact 10-nanometer class** 128Gb high-performance NAND flash memory, which Samsung began mass producing in April. With these chips and Samsung’s proprietary multi-core controller, the Samsung SSD 840 EVO achieves unrivaled value for performance with improved sequential read and write speeds.
In addition, Samsung has developed the XS1715, the industry’s first 2.5-inch NVMe SSD line-up. This device will expand Samsung’s market base for enterprise SSDs, and the company will make them available in the second half of this year.
The new NVMe SSD XS1715 delivers random read performance that is over 10 times faster than Samsung’s former high-end enterprise storage SSD. The new NVMe SSD utilizes both the PCIe 3.0 interface, which is approximately two times faster than the PCIe 2.0 interface, and NVM express technology which accelerates the SSD’s overall speed. …
Samsung Now Mass Producing Industry’s First PCI-Express SSD for Ultra-slim Notebook PCs [July 17, 2013]
Samsung Electronics Co., Ltd. … has begun mass producing the industry’s first PCI-Express (PCIe) solid state drive (SSD) for next-generation ultra-slim notebook PCs. … Samsung started providing the new SSD to major notebook PC makers earlier this quarter. The XP941 lineup consists of 512, 256 and 128GB SSDs. … Samsung intends to continuously expand its production volumes of high-performance 10-nanometer class* NAND flash memory, in helping the company to maintain its lead in PCIe SSDs for ultra-slim PCs and notebook PCs. Furthermore, Samsung plans to introduce next-generation enterprise NVMe SSDs in a timely manner to also take the lead in that high-density SSD market, adding to its competitive edge.
Samsung Now Producing High-Performance SSD for Enterprise Servers and Data Centers [May 21, 2013]
… SM843T, for use in high-performance servers and storage in next-generation data centers, including Big Data systems. … strengthens Samsung’s SATA interface enterprise SSD product lineup. Offering up to 960 gigabytes (GB) of memory storage for faster and more efficient Big Data systems and cloud computing environments, the SM843T offers the industry’s most advanced performance level for SATA 6.0 SSDs. … IT managers will see a performance gain of 6 times and energy savings of 30 percent over the widely-used hard disk drives, enabling sharply improved system-level performance and greater energy efficiency at the same time.
… Through mass production of the SM843T, Samsung’s competitive edge in the advanced PC market has expanded into the high value-added enterprise SSD market with the company providing highest quality solutions to its customers. … According to IHS iSuppli, the global SSD market is expected to reach approximately USD 10 billion in revenues by the end of 2013, a 43 percent increase over the previous year, led by sales of enterprise SSDs which it expects will account for approximately 47 percent of the market in 2013.
From: SM843T Data Center Series: Data Center MLC-class SSD High-Performance, Consistently Low Latency and Extreme Write Endurance [Brochure, May 21, 2013]
Samsung has released the SM843T SSD, utilizing consumer 20nm-class MLC NAND Flash, which features consistently low latency, high write endurance, power-loss protection, coupled with a high-level of sustained writes (IOPS)—all at capacitates up to 960GB at an extremely affordable solution. Here are more details about his new drive’s outstanding features:
Exceptional Low Latency and High Write Endurance
…
Enterprise Power-Loss Protection
…
High-Capacity SSDs Available
…
A Workhorse of a Drive
The Samsung SM843T is optimized for sustained random read and write workloads (98,000 IOPS/15,000 IOPS). This represents a 6x increase in write IOPS, in the same price category, as our last generation, award-winning PM830 SSDs.
Samsung Now Producing Four Gigabit LPDDR3 Mobile DRAM, Using 20nm-class Process Technology [April 30, 2013]
Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today announced the industry’s first production of ultra-high-speed four gigabit (Gb) low power double data rate 3 (LPDDR3) mobile DRAM, which is being produced at a 20 nanometer (nm) class* process node.
The new 4Gb LPDDR3 mobile DRAM enables performance levels comparable to the standard DRAM utilized in personal computers, making it an attractive solution for demanding multimedia-intensive features on next-generation mobile devices such as high-performance smartphones and tablets.
… According to market research firm, Gartner, the DRAM market is forecast to grow by 13 percent year-over-year to reach $29.6 billion (US) in 2013, with mobile DRAM to exceed $10 billion in sales, for 35 percent of the total DRAM market.
Samsung Mass Producing High-Performance 128-gigabit 3-bit Multi-level-cell NAND Flash Memory [April 11, 2013]
Samsung Electronics Co., Ltd. … announced today that it has begun mass producing a 128-gigabit (Gb), 3-bit multi-level-cell (MLC) NAND memory chip using 10 nanometer (nm)-class* process technology this month. The highly advanced chip will enable high-density memory solutions such as embedded NAND storage and solid state drives (SSDs). … Samsung started production of 10nm-class 64Gb MLC NAND flash memory in November last year, and in less than five months, has added the new 128Gb NAND flash to its wide range of high-density memory storage offerings. The new 128Gb chip also extends Samsung’s 3-bit NAND memory line-up along with the 20nm-class* 64Gb 3-bit NAND flash chip that Samsung introduced in 2010. Further, the new 128Gb 3-bit MLC NAND chip offers more than twice the productivity of a 20nm-class 64Gb MLC NAND chip. …
President Park calls on Korean companies to participate in China’s western development project [arirangnews YouTube channel, June 30, 2013]
Regarding the #2 capex beneficiary, the Display Panel Segment (or as traditionally called: Samsung Display), we know the following:
From: Samsung bolsters OLED display biz [The Korea Times, July 22, 2013]
… The company currently dominates the global demand for small- and medium-sized OLED screens because it supplies such screens to Samsung Electronics, the world’s biggest smartphone manufacturer.
But the situation is different in the large-sized TV OLED screen segment. Its biggest rival, LG Display, is catching up by boosting its price-competitive white-based OLED technology.
Major TV manufacturers are also shifting their focus to OLED TVs, which have better profit margins than the currently popular LCD TVs.
In a statement to The Korea Times, Kim Ho-jung, senior manager of Samsung Display’s communication team, said that the firm’s so-called zero-pixel defect OLED (ZPD OLED) screens are better than those of rivals in terms of picture quality and customer value.
“As the world’s most-trusted TV manufacturer, Samsung was consistent in developing technologies. We are confident we will get tangible results by pushing for ZPD OLED screens. The displays have received a warm response both from individual and business clients,” said Kim.
The manager said that the firm has been adjusting panel designs and applying an advanced processing technology to address technological problems such as contamination control. Addressing such problems is key to OLED screens because of their complexity. …
… The company will order equipment from local manufacturers for its third OLED plant, A3. The plant will use sixth-generation glass-cutting technology to produce displays.
Samsung plans to produce OLED screens in this new plant for both tablets and TVs. The plant will go online during the first half of next year, market analysts expect.
They said Samsung Display will thrive because OLED applications will continue to increase, especially as Samsung Electronics releases new product variants using OLED screens. …
Samsung Display to commercialize ‘unbreakable display’ this year [MK News, May 15, 2013]
As early as the fourth quarter of this year, consumers may see a new smartphone whose display is unbreakable when it falls onto the floor. It marks the beginning of an age of flexible displays.
According to industry sources Wednesday, Samsung Display and Samsung Corning Precision Materials successfully developed an unbreakable display early this year and enter into commercial production in the second half of this year. This new display is likely to be used for Samsung’s new strategic smartphone Galaxy Note 3 to be released late this year.
To date, the smartphone display is made from glass, which can be easily broken. To resolve this, Samsung Display developed plastic AMOLED and Samsung Corning released a film-coated display with increased durability.
Consumers tend to be less attentive to the glass part of their smartphone and this is easily broken when it falls, but there will be no worry of this new display is available, an industry source noted.
Plastic materials will also contribute to making lighter smartphones. Plastic AMOLED weighs just one third that of LCD and one half that of conventional AMOLED. The display part accounts for about half of the weight of a smartphone device, causing companies to focus on lighter design.
“Galaxy Note 3” to feature Qulacomm chip, 5.7” screen [MK News, July 25, 2013]
The “Galaxy Note 3,” Samsung’s ambitious work slated for debut in the second half (H2) of this year, will feature a 5.7-inch display. The device will also come with Qualcomm’s mobile application processor “Snapdragon 800,” which runs on LTE-A service, offering twice the speed of LTE.
A knowledgeable source for Samsung Electronics noted, “Samsung had fine-tuning procedures over the specifications of the Galaxy Note 3, which will come to the market in September,” adding “the Galaxy Note 3 will arrive with a 5.7-inch screen, contradicting the earlier rumored 5.99-inch screen”
Samsung Electronics initially designed the Galaxy Note 3 with a 5.99-inch display, but decided to roll out the device with a 5.7-inch screen taking into account the market response to its phablet Galaxy Mega (6.3 inch/5.8 inch). The Galaxy Note series are evolving with wider screens of 5.3, 5.5 and 5.7-inch. The Galaxy Note 3 will offer a screen that seems to be as wide as six-inch, by utilizing the bezel technology like the five-inch “Galaxy S4.”
With the beginning of the LTE-A era, there will be a change in the application processor (AP) that the Galaxy Note 3 will be equipped with. The Galaxy Note 3 to be released in the LTE-available nations will carry Qualcomm Snapdragon 800 instead of Exynos 5 Octa.
Samsung reportedly will reveal the Galaxy Note3 at Berlin’s IFA 2013 conference in September.
But on the same day 갤노트 3, 휘는 폰으로 낼까 말까? article Asian Economy:
The Samsung Galaxy Note 3 to be released in September with plastic organic light-emitting diode (OLED) is struggling whether to mount with that or not. Originally equipped with plastic OLED Galaxy Note 3 is developing problems such as yield, but unto the end of August, it is expected to be finalized for deployment. There are 25 days, according to the industry, for the Samsung Galaxy Note 3 to decide whether the plastic OLED could be mounted or not. …
The major attraction of this business segment was last touted in AMOLED Displays to Have Major Influence on Innovation in the Cloud Computing Era [BusinessWire, May 21, 2013]
AMOLED Displays to Have Major Influence on Innovation in the Cloud Computing Era
“In the cloud computing era, AMOLED displays are most likely to have the greatest amount of influence on innovation in smart devices.” Kinam Kim, CEO of Samsung Display, delivered this statement as part of a keynote speech on “Display and Innovation” to attendees at the Society for Information Display’s Display Week 2013 in the Vancouver Convention Centre today.
During the keynote speech, Mr. Kim said that the future of displays will change considerably, with special attention to be given for the virtually infinite number of imaging possibilities in AMOLED (Active Matrix Organic Light Emitting Diode) display technology.
Mr. Kim emphasized that three evolving “environments” are likely to make displays the central focus of the increasingly pervasive use of electronic devices.
The first environment is the spread of cloud computing. In the cloud environment, the capability of electronic networked devices for data processing and storage will be extended infinitely, allowing users everywhere to easily enjoy content that only highly advanced devices can fully process today, including ultra HD (3840 x 2160) images and 3D games. Higher levels of display technology will be required to support our increasing reliance on the cloud.
The second environment is the accelerating evolution of high-speed networks. By 2015, the velocity of 4G LTE will rise to 3 gigabits per second (Gbps), so the transmission time for a two-hour UHD-resolution movie will be under 35 seconds. Mr. Kim said, “As image quality of video content improves, larger and even more vibrant displays will emerge as a key differentiating point in mobile devices.”
The third environment is the spread of connectivity among electronic devices. As the use of Wi-Fi networks explodes, the N-Screen era is on its way. A massive network environment will be established by connecting not only smartphones and tablet PCs but also automobiles, home appliances and wearable computing devices. Due to this explosion in “data flow,” there will be a huge surge of interest in touch-enabled displays.
Mr. Kim said that the innovative advantages of AMOLED technology will allow consumers to realize more possibilities in electronic convenience than we might have ever imagined.
The first innovative advantage of AMOLED, according to Mr. Kim, is the superiority of its color. AMOLED displays can embody true colors closest to natural colors with their color space 1.4 times broader than that of LCD displays. By offering the world’s broadest color gamut – supporting nearly 100% of the Adobe RGB color space, AMOLED will expand the range of displays well suited to printed media, where specialized color is frequently required.
The second innovative advantage of AMOLED is its flexibility and transparency. AMOLED displays can maximize portability by making devices foldable and rollable, and they can also lead innovation in product designs with advantages in curved forms, transparent panels, and lighter weight than other display technologies.
The third innovative advantage of AMOLED displays will be their responsiveness to touch and sensors for detecting all five human senses. Using Samsung’s new Diamond Pixel™ technology, which has been optimized for the human retina, AMOLED displays can now depict natural colors and images with super high resolution.
Mr. Kim went on to say that display applications, with advantages of AMOLED technology, will rapidly spread throughout other business sectors like the automotive, publishing, bio-genetic and building industries.
In the automotive business, AMOLED displays will replace conventional glass and mirrors that have been used for digital mirrors and head-up displays. Capitalizing on their advantages with flexibility, durability and high resistance to temperature changes, AMOLED display panels also will be used for watch displays and for products in the fashion and health care market sectors. Further, in publication and building, AMOLED displays will set the trend for the building market sector with AMOLED architectural displays in and outside buildings being used as highly desirable decorative and information-delivering products.
Mr. Kim expressed confidence that “The display market is unlimited in the amount of growth that it can achieve, as technical innovation continues to accelerate.” And he added that “Samsung Display will play a leading role in the global display industry, as the display company possessing the most advanced AMOLED technology.”
Samsung Curved OLED TV commercial 삼성전자 곡면 OLED TV [n35a2 YouTube channel, July 3, 2013]
Then there are the latest technology advances with Samsung Display Showcasing State-of-the-Art Mobile to Extra-Large-Sized Displays at Display Week 2013 [BusinessWire, May 20, 2013]
Display Week 2013
VANCOUVER, British Columbia–(BUSINESS WIRE)–Samsung Display announced today that it is showcasing several industry-leading technologies and mobile to extra-large-sized display prototypes at the Society for Information Display’s Display Week 2013, May 21-23, 2013, in the Vancouver Convention Centre (Booth 700). These include a Full HD (1920×1080) mobile AMOLED display with the world’s broadest color gamut, and an 85-inch Ultra HD (3840×2160) LCD TV panel with extremely vivid color and low power consumption.
In addition, Samsung Display shows a unique new Diamond Pixel™ technology being highlighted at the show, and a featured LCD technology that enables local-dimming control in direct LED-based LCD panels.
The world’s first mass-produced 4.99-inch Full HD mobile AMOLED display offers the world’s broadest color gamut with a 94 percent average rate of reproduction for the Adobe RGB color space. The Adobe RGB standard is about 30 percent broader than general sRGB standards.
Samsung Display fulfills the most advanced mobile AMOLED display demands with its Diamond Pixel™ technology. This technology, based on the idea that the human retina reacts more to green than other colors, places more green than red and blue pixels in the pixel structure of AMOLED display panels.
With the new technology, Samsung’s Full HD AMOLED display can provide text messages 2.2 times clearer than HD (1280×720) displays. So, when curvilinear letters on the panel are magnified two or three times, Samsung’s Diamond Pixel™ technology enables text to be reproduced more smoothly (fewer “jaggies”) and accurately than those produced with conventional LCD technology.
Samsung Display is also providing Display Week participants with firsthand experience comparing the color gamut, color accuracy and letter quality of Full HD AMOLED displays in a special “experience zone” within its booth. The booth will provide a clear comparison between AMOLED and LCD displays. Attendees can see not only true crisp colors in the intricate wing pattern of morpho butterfly images, but can also view an image of a strand of knitting wool so detailed that it can only be appreciated using a Full HD AMOLED display.
Furthermore, Samsung Display’s exhibit of an 85-inch ultra HD TV panel showcases a LCD technology that enables local-dimming control in a direct LED-based LCD panel. The panel can save 30 percent of typical LED BLU power consumption. Its local-dimming control enables vivid color rendering including incredible black images, 80 percent brightness uniformity, and a remarkably-enhanced contrast ratio.
For the latest in green technology, Samsung Display is highlighting advanced power-saving solutions for smart mobile devices including smartphones and tablets. Here, Samsung Display has innovatively reduced power consumption of AMOLED display by enhancing the luminous efficacy of AMOLED pixels. Samsung Full HD AMOLED displays provide a 25 percent power-savings over that of existing HD AMOLED displays.
Samsung Display is also exhibiting a 10.1-inch WQXGA (2560 x 1600) LCD for tablets and a 13.3-inch WQXGA+ (3200 x 1800) LCD for notebooks, which each can deliver 30 percent greater power-savings than that of existing LCD tablet displays, by decreasing the number of driver circuits and increasing the efficiency of the LED BLU.
Also, Samsung is spotlighting a 23-inch multi-touch LCD display that can detect 10 touch points simultaneously. The prototype enables playing of the piano with exceptional finesse, or drawing a highly detailed picture on a monitor or a tablet.
About Samsung Display Co., Ltd.
Samsung Display Co., Ltd. is a global leader in display panel technology and products. Employing approximately 39,000 people at seven production facilities and nine sales offices worldwide, Samsung Display specializes in high-quality displays for consumer, mobile, IT and industrial usage, including those featuring OLED (organic light emitting diode) and LCD technologies. As a total solution provider, Samsung Display strives to advance the future with next-generation technologies featuring ultra-thin, energy-efficient, flexible, and transparent displays. For more information, please visit www.samsungdisplay.com.
End of Updates
Praise from competing Taiwan attributing 30 years of Samsung’s well continued success in the “classic” high-tech component space of DRAMs to nothing else than the exceptional “talent management” practice, the cornerstone of the “New Management” introduced in 1993: The lesson to be learned from Samsung: Q&A with Inotera chairman Charles Kau [DIGITIMES, June 27, 2013], you can read the full interview in the end of this post
Q: The failure of Taiwan’s DRAM industry has somehow deepened local makers’ hostility against Samsung Electronics. What is your comment on Samsung?
My own insert here: “[1:10] The efforts and determination with ongoing enourmous investment have made Samsung the world’s leader in memory chip production since early days of 64K DRAM. [1:22]” from Samsung Electronics – Semiconductor Promotional Video 1997 [DatasheetArchiveLtd YouTube channel] below in order to show that the company’s high-tech lead was achieved before “New Management” (DRAM history info is from Samsung), although it was possible to continue only because of that, should be added here as well:
Sidenote #1: With this 256Mb DRAM chip Samsung was able to surge ahead of the Japanese in the same way as those were able to beat Intel, actually forcing Intel out of the DRAM business. See: It’s a Strategic Inflection Point [‘USD 99 Allwinner’, Dec 1, 2012]. If Samsung “New Management” had not been introduced in 1993 Samsung quite probably had been overtaken by the eager Taiwaneese DRAM manufacturers, in the same way as it happenned to Intel, and then to Japanese manufacturers. If you read the full interview in the end of this post you will understand the kind of “failure” of the whole Taiwanese DRAM industry in its entirety.
A: Many think that Samsung’s achievements rely on support from Korea’s government. But that is only half right. Indeed, Samsung did receive a large amount of government aid prior to 2000, but it has continued to strive after 2000 optimizing its management efforts under company chairman Lee Kun-hee.
Lee has stressed on cultivating its own pool of talent, considering it the most valuable asset of the company. But in Taiwan, most businesses have been focusing on how to reduce production costs and have ignored the value of talent.
Instead of devising measures to fight or compete against Korea companies, Taiwan companies should figure out how Samsung can become as powerful as it is today. After all, we should respect Samsung for its long-term efforts to cultivate its talent, and the way it treats talent – the people who have created the value of Samsung.
Thy typical Western view is not as mature as the Taiwanese one, with statements like “Samsung is a fast follower” in Samsung’s Secret Sauce: A Bloomberg Exclusive [Bloomberg YouTube channel, March 28, 2013], although recognizing Lee Kun-hee’s role
In fact there were 20 years (see later) of relentless talent management and design innovation, two core elements of Samsung’s global success: watch the Samsung PREMIERE 2013 GALAXY & ATIV Highlights June 20 event video as the latest “demonstration” of the “results” [SamsungTomorrow YouTube channel, June 24, 2013]
GALAXY NX, The First Interchangeable-Lens Camera with 3G/4G LTE & Wi-Fi Connectivity:– With the 3G/4G LTE technology, the GALAXY NX allows photographers to stay constantly connected with their world and to express their experiences immediately.– Superior image quality is available whenever and wherever with the GALAXY NX and array of interchangeable lenses. The 20.3MP APS-C Sensor produces images which are bright and detailed, even in low light conditions, while the DRIMe IV Image Signal Processor delivers the speed and accuracy which today’s photographers demand.– With Android 4.2 Jelly Bean, the functionality of a smartphone is utilized to improve the photographic experience.Versatile and easy to use, the GALAXY NX combines cutting edge optical performance with connectivity capabilities and galaxy of applications based on Android eco-system, all in one stylish package. The result is a new type of connected device which allows users to turn their experiences into a story that can be instantly shared with anyone they choose, from wherever they might be, in amazing color and outstanding detail. |
ATIV Q, A truly convertible Intel Haswell tablet device with the ability to change modes and the power to enjoy both Windows and Android– Sports an innovative hinge design that allows the user to transform the tablet into 4 functional modes. Float and adjust the display to a comfortable viewing angle Or flip the display to place in the stand mode to watch movies with ease.– Allows users to experience both Windows 8 and Android 4.2.2 on the same 13.3-inch QHD+(3200 x 1800) device . Users will not only get access to Android apps via Google Play but also be able to transfer files, to share folders and files from Windows 8 to Android, truly marrying the mobile and PC experiences.ATIV Tab 3, The world’s thinnest Windows 8 tablet with the ability to run all Windows app and programs:– The frame is incredibly thin and light at only 8.2 millimeters thick (as popular smartphones) and 550g in weight. It features up to 10 hours of battery life.– Shares the premium design of the GALAXY series. Has improved S-Pen functionality, including high level pen display and S-Pen compatibility with MS Office. |
GALAXY S4 zoom, A revolutionary new device that can fulfill the role of both an industry leading smartphone and a high-end compact camera:– Combining 10x Optical Zoom, 16 Mega Pixel CMOS Sensor, OIS and Xenon Flash with the very latest Samsung GALAXY S4 technology.GALAXY S4 mini, A powerful yet compact version of Samsung’s bestselling smartphone, GALAXY S4:– With a 4.3” qHD Super AMOLED display, 107g light weight and compact design, the GALAXY S4 mini is easy to carry and operate with one hand.– Also boasts powerful performance, equipped with a 1.7GHz dual core processor that allows users to quickly and easily perform data intensive tasks.GALAXY S4 Active, The perfect companion designed to enhance life experiences of the active user who wants to stay connected while exploring environments from the most rugged mountain trails to the roughest rivers.– Has qualified protection from dust and water (IP67), so you never have to leave the device at home during a long day at the beach or dusty hike. It is also equipped with a water-resistant earphone jack. |
SideSync, A technology which enables users to switch from working on their PC to an Android-based Samsung smartphone with simplicity and ease:– Simply use your PC keyboard to respond to a text on a mobile phone; view larger maps, photos and multimedia displayed on both devices to make editing files even easier.– Or use your PC to back up and charge your mobile device so you can get back to the task at hand with less interruptions to work and everyday life.ATIV One 5 Style, The first all-in-one launched since the expansion of the ATIV brand, representing ultimate convenience in at-home computing.– Features Samsung SideSync technology, which enables users to effortlessly share content between the PC (here the Windows 8 all-in-one) and their mobile phone.– Debutes a new feature called HomeSync Lite, which transforms the PCs hard drive into a personal cloud server. HomeSync Lite allows users to back-up their personal files, photos and videos from portable devices to PCs and access it remotely via a mobile device anytime, anywhere. Multiple family members can privately manage individual accounts via the One 5 Style, truly making it a hub for the entire family. |
Sidenote #2: Samsung Unifies Best-in-Class Windows PCs Under Newly Expanded ATIV Brand [Samsung Mobile Press release, April 25, 2013] i.e. “… expanding the ATIV brand to include its leading Windows® -based PCs. ATIV, previously the brand for the company’s Smart PC Windows-based hybrid devices, now represents the convergence of PC and mobile technologies and unites all of Samsung’s Windows PCs and devices under one cohesive brand. In tune with the needs and wants of today’s evolving consumers, the Samsung ATIV line offers a variety of market leading Windows PC devices designed to extend the mobile experience from your handset to laptop and vice versa, making work more seamless and life more convenient.” ATIV actually is coming from “CreATIV –> OriginATIV –> InnovATIV” (with the last letter “e” omitted as it is not pronounced either).
Then watch these technology videos in order to understand Samsung stance in areas which will be most critical for its ATIV effort (as its GALAXY effort is already a huge success):
– Samsung ATIV Q Hands On – Windows 8/Android Convertible Ultrabook [minipcpro YouTube channel, June 20, 2013]
– [Samsung ATIV] SideSync Introduction [SamsungNotebook YouTube channel, May 9, 2013]
– Introducing Samsung HomeSync Lite [SamsungNotebook YouTube channel, July 1, 2013]
– [MWC2013] Samsung HomeSync Presentation [SamsungTomorrow YouTube channel, Feb 26, 2013]
Next watch the details of the June 20 representative event in order to discover every aspect of Samsung innovations there: Samsung PREMIERE 2013 London (Full Version)
[SamsungTomorrow YouTube channel, recorded June 20, published June 24, 2013]
And here is a recent background article about those 20 years mentioned earlier:
Talent, design lead Samsung’s success [The Korea Times, June 20, 2013]
Kevin Lane Keller from Tuck School of Business, Dartmouth College, the United States, delivers a keynote speech during a forum organized to highlight the success of Samsung Group over the past two decades since chairman Lee Kun-hee declared his “New Management” philosophy in 1993, at The K-Hotel in southern Seoul, Thursday. / Courtesy of Samsung Group
Experts advise technology giant to focus more on marketing
Talent management and design innovation are two core elements that have spurred Samsung’s successful transformation into a global player over the past two decades, according to global business experts, Thursday.
They pointed out that Samsung’s future depends upon how it will improve marketing strategies and combine a new breed of software and hardware.
Such analysis came at an International Forum billed as “Twenty years of Samsung’s New Management” organized by The Korean Academic Society of Business Administration at The K-Hotel, southern Seoul.
Under the slogan “New Management,” Samsung Electronics Chairman Lee Kun-hee declared his goal in Frankfurt, Germany, in 1993, of shifting toward quality-focused growth not quantity-highlighted expansion. Lee then ordered employees to change everything but their wives and children.
“Samsung was a true transformer over the last 20 years in a very positive way. Its business transformation is a model for all modern multinationals and the transformation well illustrates the competitive advantage that form a strong link between business strategy and people strategy,” said Patrick M. Wright, bicentennial chair of the Darla Moore School of Business at the University of South Carolina, during the forum.
He cited talent assessment and review programs as one crucial part behind Samsung’s success.
“Samsung’s transformation has had people at the center. The human resources function at Samsung has played a critical role in enabling this transformation. The human resources system has developed to enable the transformation of the New Management that has constantly evolved to meet new challenges and achieve new objectives,” Wright said.
The scholar said that New Management was supported by strategy execution by top Samsung management.
“New human capital pools require new and different ways of attracting, developing, motivating and retaining those people. This requires human resources functions to design, develop and deliver human resources system and processes.”
“Samsung lets the core talent set the business goal rather than simply implementing the given goal. This creates more buy-ins, and makes the objectives more directly relevant to the situation,” the global human resources expert analyzed.
Amid the industry’s massive shift toward software, Samsung’s human resources head Won Ki-chan told The Korea Times that it has 36,000 software resources, globally, and added the firm is going to hire more, although the Samsung executive declined to elaborate further.
New Management also awakened the corporate for the importance of fine-tuned marketing strategies, said a marketing expert in the United States.
Kevin Lane Keller from Tuck School of Business, Dartmouth College, the United States, has given six marketing imperatives for better understanding of Samsung’s success story.
“Samsung puts a lot to design. Actually, it has a strong design philosophy. Samsung has developed creative ad campaigns, strong in-store programs and high-profile sponsorships,” said Keller, who is an international leader in the study of brands, branding and strategic brand management.
Emphasizing its consistency to launch new products to the time-to-markets, Keller said Samsung Electronics has been consistent in maximizing long-term growth by entering new markets. “This is the importance of innovation and relevance,” he said.
“Samsung has taken a big picture view of marketing effects and knew what’s working. It’s been achieving greater accountability for marketing investments in brands. Samsung was launching very clever marketing campaigns. Advertizing was another factor that lifted Samsung over the two decades.”
In 1993, Samsung was just a small supplier that sold cheap home appliances and handsets. Now, it is the world’s biggest technology firm by revenue, and a leading brand consultancy, InterBrand, ranked it as the ninth global brand in 2012.
Challenges
Keller advised Samsung to improve marketing, further, in a highly-competitive consumer electronics market.
“Be a leader, tap even more into emotions and manage brand architecture carefully,” he said.
“Yes, this is a challenge. But Samsung overcame Sony and Apple and now has achieved firm leadership. Leadership isn’t something that shouldn’t be earned in a single day. But Samsung must keep being innovative and relevant,” he stressed.
According to the professor, Samsung must be confident in communications and bold in action, while the company needs to cultivate yearning to purchase and pride of ownership.
“My final advice is that Samsung needs to recognize the pros and cons of flagship products. Keep it simple and clear.”
Hiroshi Katayama, professor at Waseda University in Japan, has pointed out that the future of Samsung’s next decades will be dependent upon how it advances its supply chain management system and how the company will develop and implement effective transfer methods in between sites, business functions, business divisions and industries.
Kenn Allen, president at the Civil Society Consulting Group, has urged Samsung to show more willingness toward corporate citizenship-related programs, internationally, so long as to be recognized as a true global leader.
“Primary investment for corporate citizenship programs is in Korea, thus limiting global impact internally and externally. Corporate volunteering needs to be valued more,” Allen said.
Then another article on the same subject: Talent, High-Speed Decision-Making Lead Samsung’s Success [Korea IT Times, June 24, 2013]
SEOUL, KOREA – Talent-oriented management and high-speed decision-making have led Samsung Group’s remarkable success, a global business expert said.
At an international forum titled the “Twenty years of Samsung’s New Management” held at the K-Hotel in Yangjae-dong, Seoul on June 20, Hiroshi Katayama, a professor of Waseda University in Japan, said, “The characteristics of Samsung’s quality management are speed management, timing management, pursuing perfection, talent-oriented management, seeking synergy effects and exact insight of business nature.
“Samsung succeeded in removing unnecessary business process and being equipped with globally standardized development system, producing a rapid decision-making system.”
He also pointed out at the forum organized by the Korean Academic Society of Business Administration that the future of Samsung’s next decades will be dependent upon how it advances its supply chain management system and how the company will develop and implement effective transfer methods in between sites, business functions, business divisions and industries.
Under the slogan “New Management,” Samsung Electronics Chairman Lee Kun-hee declared his goal in Frankfurt, Germany, in 1993, of shifting toward quality-focused growth not quantity-highlighted expansion. Lee then ordered employees to change everything but their wives and children.
Meanwhile, Prof. Kevin Lane Keller of the Tuck School of Business, Dartmouth College, the United States, has given six marketing imperatives for better understanding of Samsung’s success story.
Keller, who is an international leader in the study of brands, branding and strategic brand management, said, “Samsung puts an emphasis on design. Actually, it has a strong design philosophy. Samsung has developed creative advertisement campaigns, strong in-store programs and high-profile sponsorships.”
Stressing its consistency to launch new products to the time-to-markets, Keller said Samsung Electronics has been consistent in maximizing long-term growth by entering new markets.
He said, “Samsung has taken a big picture view of marketing effects and knew what’s working. It has been achieving greater accountability for marketing investments in brands. Samsung was launching very clever marketing campaigns. Advertizing was another factor that lifted Samsung over the two decades.”
Keller advised Samsung to improve marketing further in a highly-competitive consumer electronics market, noting “Become a leader, tap even more into emotions and manage brand architecture carefully.”
The professor also said, “Samsung must be confident in communications and bold in action, while the company needs to cultivate yearning to purchase and pride of ownership. Samsung needs to recognize the pros and cons of flagship products. Keep it simple and clear.”
Prof. Song Jae-yong of Seoul National University said, “Samsung is giant, but it is a rapid organization. It is well diversified by field and boasts of top-class global competitiveness in each sector. Its most powerful strongpoint is its managerial system that has optimized merits of the Japanese and American-style managerial systems.”
Commenting that Samsung is equipped with the fastest response system in the world by securing global ERP and SCM management systems through massive investment, Song said, “Samsung is possible to develop new products at a faster pace than its global competitors as it has secured both finished products such as smartphone and TV and relevant parts, including semiconductor and display.”
At the forum, Patrick M. Wright, bicentennial chair of the Darla Moore School of Business at the University of South Carolina, also said, “Samsung was a true transformer over the last 20 years in a very positive way. Its business transformation is a model for all modern multinationals and the transformation well illustrates the competitive advantage that form a strong link between business strategy and people strategy.”
Noting that talent assessment and review programs are important reasons behind Samsung’s success, Wright said, “Samsung’s transformation has had people at the center. The human resources function at Samsung has played a critical role in enabling this transformation. The human resources system has developed to enable the transformation of the New Management that has constantly evolved to meet new challenges and achieve new objectives.”
Saying that New Management was supported by strategy execution by top Samsung management, the scholar said, “New human capital pools require new and different ways of attracting, developing, motivating and retaining those people. This requires human resources functions to design, develop and deliver human resources system and processes.”
In the meantime, Prof. Kim Seong-soo of Seoul National University, said, “Samsung’s personnel management system has become a foundation to lead new management philosophy and basic strategies. To effectively cope with rapidly changing managerial environment, Samsung has secured talents to lead the future management preemptively and changed market strategies frequently by using the accumulated human resources.”
Lee Kun-hee, Jae-yong make business trip to Japan, China
Samsung Electronics Chairman Lee Kun-hee and his son Jae-yong, vice chairman of the electronics maker, flew to Japan and China, respectively, on June 20.
The junior Lee left the Gimpo International Airport around 9:00 a.m. for Beijing, along with Kim Suk, CEO of Samsung Securities, and Lee Sang-hoon, head of the managerial support office of Samsung Electronics.
His business trip is designed to check Samsung’s local corporations and business offshoots in China ahead of President Park Geun-hye’s official visit to China from June 27-30.
President Park Geun-hye will meet Chinese President Xi Jinping on the first day of her visit to China. The summit is expected to play a crucial role in inter-Korean relations, which are showing signs of improving as the two are set to hold a minister-level meeting for the first time in six years. Beijing has a big say in Pyongyang as its main benefactor.
The vice chairman is also scheduled to visit the U.S. before returning home.
Meanwhile, Chairman Lee left the Gimpo International Airport around 10:00 a.m. for Japan. His overseas trip this time seems to seek a new business strategy beyond the New Management.
Finally what 2 years ago The Paradox of Samsung’s Rise article by Khanna.T, Song. J and Lee.K in the Harvard Business Review [July-August, 2011, pp. 142-147] found after seven years of tracing Samsung’s progress:
Samsung’s unlikely success in mixing Western best practices with an essentially Japanese business system holds powerful lessons for today’s emerging giants.
As today’s emerging giants face the challenge of moving beyond their home markets, they have much to learn from the pathbreaking experience of South Korea’s Samsung Group, arguably the most successful globalizer of the previous generation.
Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the oath it has taken. For two decades now, Samsung has been grafting Western business practices onto its essentially Japanese system, combining its traditional low-cost manufacturing prowess with an ability to bring high-quality, high-margin brands products swiftly to market.
The two sets of business practices could not have seemed more incompatible. Into an organization focused on continuous process improvement, Samsung introduced a focus on innovation. Into a homogeneous workforce, Samsung introduced outsiders who could not speak the language and were unfamiliar with the company’s culture. Into a Confucian tradition of reverence for elders, Samsung introduced merit pay and promotion, putting some young people in positions of authority over their elders. It has been a path marked by both disorienting disequilibrium and intense exhilaration.
Like Samsung, today’s emerging giants-Haier in China, Infosys in India, and Koc in turkey, for instance-face a paradox: Their continued success requires turning away from what made them successful. The tightly integrated business systems that have worked in their home markets are unlikely to secure their future in global markets. To move to the next level, they, too, must reinvent themselves in ways that may seen contradictory. And when they reach new plateaus, they will need to do so again.
For seven years, we have traced Samsung’s progress as it has steadily navigated their paradox to transcend initial success in its home markets and move onto the world stage. It is a story we believe holds many important lessons for the current generation of emerging giants seeking to do the same.
The rise of a World Leader
My own insert here: History of Samsung [cnetuk YouTube channel, Feb 20, 2012]
Founded in 1938, the Samsung Group is the largest corporate entity in South Korea, with $227.3 billion in revenue in 2010 and 315 thousand employees worldwide. Best known for its flagship, Samsung Electronics (SEC)-producer of semiconductors, cell phones, TVs, and LCD panels-the group’s highly diversified businesses span a wide range of industries, including financial services, machinery, shipbuilding, and chemicals.
By 1987, when Lee Kun-Hee succeeded his father as only the second chairman in the company’s history, Samsung was the leader in Korea in most of its markets. But its overseas position as a low-cost producer was becoming untenable in the face of intensifying competition from Japanese electronics makers, which were setting up manufacturing plants in Southeast Asia, and rising domestic wages in South Korea’s newly liberalizing economy.
In the early 1990s, Lee spotted an opportunity in the reluctance of Japanese companies-the analog markets leaders-to adopt digital technology, with consumers were flocking to in cameras, audio equipment, and other electronic products. This opened the door for Samsung to surpass its rivals if it developed the agility, innovativeness, and creativity to succeed in the new digital market.
For those qualities Lee looked to the West. In 1993, he launched the New Management initiative to import Western best practices related to strategy formulation, talent management, and compensation into Samsung’s existing business model. The aim was to markedly improve marketing, R&D, and design while retaining core strengths in manufacturing, continuous improvement, and plant operations. Execution of this mix-and-match strategy took three broad forms:
- A formal process to identify, adapt, and implement the most appropriate Western best practices.
- Steady efforts to make Samsung’s culture more open to change by bringing outsiders in and sending insiders abroad.
- Intervention by Lee to protect longterm investments from short-term financial pressures.
In this way, slowly and steadily but not always smoothly, Samsung has built its hybrid management system as a series of experiments, first in SEC and eventually throughout the Samsung Group.
The results have been impressive: By 2004, SEC was delivering startling profitability numbers-$10.3 billion (almost 19%) on $55.2 billion in revenue-making it the world’s second most profitable manufacturer, behind Toyota. Since then, even in the wake of the recent global economic crisis, SEC’s profits have been higher than those of the five largest Japanese electronics firms (Song, Panasonic, Hitachi, and Sharp) combined. The company achieved record profits of about $14.4 billion on $138 billion in revenue in 2010, compared with $11.7 billion for Intel, $0.86 billion for Panasonic, and a net loss of $3.2 billion for Sony. From obscurity in the 1990s, the Samsung brand rose to number 19 on the 2010 Interbrand global making, with a value of $19.4 billion. But it wasn’t easy.
A Tightly Fitting System
Samsung’s Japanese roots are strong: when the company was founded, South Korea was a Japanese colony. Samsung’s first chairman, Lee’s father, was educated in Japan, and the company built its corporate muscle in industries-consumer electronics, memory chips, and LCD panels-that Japan once dominated. Accordingly, Samsung rose to prominence in its home market under the Japanese model of unrelated diversification and vertical integration in pursuit of synergies. Diversification suited South Korea’s weak external capital markets because it allowed the company to rely on internally generated cash from one operation to fund the others.
The Japanese hierarchical labor model also suited the Korean context. The institutions underpinning South Korea’s managerial labor markets were underdeveloped, making mobility across corporations rare. The absence of a well-developed stock market and of sufficient competition for talent, combined with a strong Confucian tradition of respect for elders, led to a seniority-based competitions and promotion system. To compete outsider its home markets, Lee knew, Samsung would need to move beyond its well-integrated system to engage with non-Koreans in non-Korean contexts. That means introducing practices inconsistent with the status quo.
Lee did not underestimate how unsettling that would be. Accordingly, he took great care to change only what needed to be changed and to ensure that Samsung adopted the most appropriate practices in a way people could understand and embrace. The company established new organizations to seek out and adapt best practices from abroad. Lee advocated directly for the practices he deemed most critical and solicited employees’ input in the development of each. Results were carefully measured. If resistance was too strong, the company delayed adoption, modified the practices, or-as was the case with stock options-abandoned it.
In this way, Samsung injected some highly incompatible business practices into its business model. Beginning in 1997, for instance, the company slowly introduced into its seniority-based pay structure a merit-based compensation system modeled after the best practices of General Electric, Hewlett-Packard, and Texas Instruments. The amount an excellent performer could be given relative to a poor performer in the same job increased each year, up to a differential of 50%. Similarly, Samsung took steps to allow high performers to advance more rapidly through its seniority-based promotion system by steadily shortening the minimum number of years they were required to stay at a particular level.
Other processes could be adapted and adopted more globally. GE’s six Sigma, for example, fit well with Samsung’s continuous improvement and specialists were involved in the system, whereas at Samsung the entire rank and file participated. Samsung similarly adopted a socialized profit-sharing program, modeled after HP’s, in which all employees, not just top and general managers, are eligible for a bonus based on a percentage of the salary.
This careful approach to importing Western business practices reduced disruption but also slowed progress. So, in a company where the chairman’s authority coexisted with a need for consensus in the managerial ranks, Lee sought to increase receptively to ideas from elsewhere. This he did from outside and by sending insiders abroad.
Bring outsiders in
It is perhaps an indication of the insularity of Samsung’s culture that for decades, the only outsiders the company recruited were ethnic Koreans, as far back as 1983, when it entered the memory chip business, the company had hired ethnic Korean engineers and executives away from Intel, IBM, and Bell Labs. These people had played crucial roles in Samsung’s ascent in less than a decade to global leadership in the chip industry. But when Lee tried to extend the approach to Samsung’s senior executive ranks-what the company refers to as S-level talent-the newcomers met with a formidable wall of resistance.
And little wonder. Because promotions at Samsung had always come from within, the newcomers were perceived to be taking advancement away from incumbents. Not surprisingly, incumbent managers closed ranks, setting the newcomers up to fail by withholding important information, exaggerating their mistakes, and excluding them socially.
To be fair, this reaction was in part justified: At first, some of Samsung’s recruits had a poor grasp of what was expected of them, and sometimes they were actually more junior than the company had intended. What’s more, success is contextual- to some degree S-level hires had performed well in their previous jobs because of their familiarity with the system. The tightly knit nature of Samsung’s culture was a separate issue that needed special attention.
Take the case of Eric Kim, who in 1999 was recruited to be SEC’s chief marketing office. Nowadays, most senior SEC executives recognize Kim as the person who initiated the “Samsung DigitAll: Everyone’s Invited” marketing campaign and established the strategy that turned Samsung into a truly global brand. SEC CEO Yun Jong-Yong threw his weight behind Kim from the start, declaring to his other senior executives, “Some of you may want to put him on top of a tree and then shake him down. If anybody tires that, they will be severely reprimanded.”
Nevertheless, through it all, Kim had a hard time getting support from other senior people. “Though Yun fully supported m and asked other senior executives to help me, they were reluctant to do so in my first two years at SEC,” he told us in 2004 interview. “Now they help me on my task-related issues, but I still feel that I am emotionally isolated from them.” In conversations we had in 2004 with senior executives at SEC, several were still downplaying Kin’s contribution to the dramatic improvement of SEC’s brand. Three months after those conversations, when Kim’s contact ended, he left SEC to become the chief marketing officer at Intel. Improving the quality of the S-level recruits-and their reception inside the company-was no small task, and Lee thought expansively about how to address it. Beginning in the early 1990s, Samsung sent international recruiting officers (IROS) abroad to familiarize themselves with foreign talent.
And in 2002, Lee made 30% of the annual performance appraisal of Samsung affiliates’ CEO dependent on hiring and retaining S-level talent. Thus motivated, Yun, for instance, took steps to ease newcomers into the organization by having them serve in an advisory capacity in their first months to get to know something of their colleagues, the culture, and the business before taking up their posts. He also instituted a formal mentoring program in which he met at least quarterly with each S-level recruit to give and receive feedback.
My own insert here: Samsung Global Strategy Group [hamho92 YouTube channel, Sept 12, 2012]
Samsung’s efforts to recruit and retain non-Korean MBAs and PHDs were hindered by cultural, social, and political tensions, all of which were magnified by the language barrier. To help assimilate these recruits, Lee in 1997 ordered group headquarters to set up a unique internal management consulting unit, the Global Strategy Group (GSG), which reports directly to the CEO. Its members-non-Korean graduates of top Western business and economic programs who have worked for such leading global companies as Mckinsey, Goldman Sachs, and Intel-spend fully two years in GSG and are required to learn rudimentary Korean before taking up their posts. Even so, many of them have eventually been assigned to overseas subsidiaries, usually in their home countries.
Culture fit is a hard nut to crack. Of the 208 non-Korean hired into GSG since it was created, 135 were still working for Samsung as of December 2010. The most successful are those who have taken the greatest pains to fit into the Korean culture.
Still, the rate of acceptance has been steadily rising. Before GSG, no non-Korean MBAs worked at SEC for more than three years, but fully 32% of the non-Korean MBAs recruited to SEC the year GSG was established were still with the company three years later. Over the next 10 years, that figure rose to 67%. The effect of these employees on the organizations has been something like that of a steady trickle of water on stone. As more people from GSG are assigned to SEC, their Korean colleagues have had to change their work styles and mind-sets to accommodate Westernized practices, slowly and steadily making the environment more friendly to ideas from abroad. Today, SEC goes out of its way to ask GSG for more newly hired employees.
Sending insiders out
In the late 19th century, the Japanese imperial government sent its elite officers overseas to study successful Western practices and institutions. They brought back, among other innovations, the British postal system, the French judicial system, the American system of primary education, and the German military organization, adding innovative features of their own acts similarly, sending high potentials to Japan for advanced degrees in engineering; to the United States for further education in marketing and management; and to Singapore, Hong Kong, and New York for training in high fiancé. On returning home, these employees fill key positions and, in implementing what they have learned, become important change agents.
Squarely in this position is Samsung’s regional specialist program, arguably the company’s most important globalization effort. Each year for more than two decades, Samsung has sent some 200 talented young employees through an intensive 12-week language-training course followed by one full year abroad. For the first six months, their only job is to become fluent in the language and culture and to build networks by making friends and exploring the country. In the second six months, they carry out one independent project of their choice. Initially sent mainly to developed countries, in the past 10 years they have gone more often to emerging regions, especially China and, most recently, Africa.
Like their colleagues who have trained abroad, the specialists come back to major posts at headquarters or in the business units at home and abroad. In those roles they disseminate information about how successful foreign companies operate, and they advocate for and experiment with best practices.
It would be hard to overestimate the value of the connections regional specialists forge. One of the first specialists, for example, went to Thailand in 1990, where he became fluent in the language and established relationships with prominent local figures. He stayed on to earn an MBA at the Sasin Graduate Institut of Business Administration at Chulalongkorn University, the same school that many of Thailand’s prime minister and high-ranking government officials and corporate CEOs have attended. From his immersion he gained a comprehensive understanding of the country’s regulation and tax systems. He close ties enable him to introduce SES’s TV, audio, and video products to Thailand’s elite and to recruit a vice president of Hitachi to Samsung at a time when Hitachi was a market leader and Samsung was virtually unknown.
He is hardly alone. Another regional specialist, who went to Indonesia in 1991, used his language fluency and personal networks to establish a sales subsidiary whose sales doubled annually for three consecutive years. A third, sent to Bangalore in 2009, devoted his project to aiding a rural community there and then applied the intimate knowledge he had gained to the development of home electronics that Samsung could sell in the region.
Regional studies are markedly out of fashion these days in business schools, as discipline-based research in economics, political science, sociology, and the like has taken precedence. This has had the inadvertent effect of diminishing geographic intelligence-a global institution void, we argue, that Samsung is a leader in filling. In fact, Samsung’s experience suggests that it may be time for Western companies and business schools to place more emphasis on developing strong regional connections and expertise.
What only the Chairman can do
Samsung’s globalization efforts have taken substantial investments of time, money, and executive will. Some S-level hires took the IROs 10 years to recruit. SEC spends about $ 100 thousand over and above annual compensation to train and support the opportunity costs and turnover risks the company incurs by taking elite employees away from key positions for 15 months. These investments-which require fundamental trade-offs between the short and the long term and between cultural fit and domain expertise-have been made in good times and in bad, often over the objections of Samsung’s top managers. That would not have been possible without Lee’s unambiguous and consistent involvement.
Five years after the launch of the S-level recruitment program, support for it from Samsung Group affiliates’ CEO was distinctly lukewarm and would probably have remained so had Lee no tied so much of their compensation to its success. The Global Strategy Group, known within the company as the “chairman’s project”, would probably not have survived the Asian financial crisis-so deep it helped usher the Daewoo Group into bankruptcy-had Lee not funded it even in the face of Samsung’s own record-breaking losses.
David Steel, executive vice president of SEC and the highest-ranking person to come out of the GSG noted that the commitment of top management and the support of the managerial ranks are both necessary for the success of a program like this. Much of the chairman’s influence is transmitted symbolically. But the substance and symbolism of that support that are no small thing.
My own insert: How Samsung Design Evolved [SamsungTomorrow YouTube channel, Aug 29, 2012]
Lee’s long-term focused has been essential to his most recent initiative: the development of Samsung’s design expertise, a capacity the chairman believes will be critical for the company’s continued growth. Just as many never imagined that Samsung could become a dominant global player, many question its design aspirations but Lee set the agenda back in 1996. That year Samsung established and funded the Samsung Art& Design institute in collaboration with Parson the New School for Design in New York.
My own insert here: Professional Assessment on Samsung’s Design [SamsungTomorrow YouTube channel, Aug 29, 2012]
A substantial number of graduates of the intensive three-year training course have joined Samsung as designers. Following that lead, SEC has established design research institutes in the United States, the United Kingdom, Italy, Japan, China and India. Each year SEC sends 15 designers abroad to prominent design schools for one to three years to learn cutting-edge trends awards. Combining this design excellence with its traditional technological competence has allowed the once low-cost imitator to sustain a high-price strategy for its TVs and cell phones.
As long and hard as the company’s transition has been, the hybrid model has brought Samsung not to a pinnacle but to another plateau, which it will once again need to transcend. To keep steadily moving upward, it will have to reach a higher level of diversity and decentralization-to become a Brazilian company in Brazil, for instance, not Korean company that does business in Brazil. It will need to find new models for new beyond its current strengths and deal with further paradoxes that may arise. That is an effort that bears watching not only by the new generation of emerging market companies but also by Western competitions, which someday may reach the limits of their ability to impose Western culture on the rest of the world. Advice from a recruiting executive
Choi Chi-Hun, a graduate of Tufts with an MBA from George Washington University, spent 19 years working at GE, six at its headquarters in the United States, before he was recruited to Samsung in September 2007. Although he was a native Korean who’d served in the country’s air force and even worked at Samsung for some months in 1985, he went through the external senior-level initiation process, spending seven months as an adviser to Yum Jong-Yong, the CEO of Samsung Electronics (SEC), and a year and seven months as president of SEC’s printer business before serving as CEO of Samsung SDI and now as CEO of Samsung’s credit card business.
As an outsider with deep inside knowledge, Choi took to fit into the culture and as a result saw none of the assimilation problems that dogged many of his senior-level colleagues. He did not speak English with his Korean colleagues. He showed full respect to subordinates older than he was. He generally behaved as other Korean employees of Samsung did.
His advice to his fellow senior-level recruits is to do the same. Choi points to one of his successful proteges, whom he helped Samsung recruit in part because he knew the man, would steep himself in Korean culture and be game, for instance, to eat kimchi and drink Korean wine at the dinner party given in his honor on his first day.
Still, Choi is clear about the critical benefits outsiders bring to the organization. As someone intimately familiar with GE’s talent management system, for instance, he was in the ideal position to share the challenge that companies like GE face, which generally do not come across in a benchmarking exercise, offer potential solutions, and suggest which parts of the system Samsung could successfully adopt. Senior recruits from other companies bring similar knowledge, along with a fresh eye for ineffective and inefficient practices that insiders may take for granted. Assimilated as he is, Choi has advocated for a more market-oriented, performance-oriented, and meritocratic culture, aiming to cultivate at Samsung the meritocracy he knew at GE.
Tarun Khanna is the Jorge Paulo Lemann professor at Harvard Business School and a coauthor of Winning in Emerging Markets: A Road Map For Strategy And Execution (Harvard Business Review press, 2010).
Jaeyong Song and Kyungmook Lee are professors at Seoul National University in South Korea.
Finally the full interview about The lesson to be learned from Samsung: Q&A with Inotera chairman Charles Kau [DIGITIMES, June 27, 2013] in order to understand the kind of “failure” of the whole Taiwanese DRAM industry in its entirety
Inotera Memories and Nanya Technology, two DRAM subsidiaries under the Formosa Plastics Group (FPG), have survived the latest industry consolidation. Nanya has transformed itself into a niche memory device provider, while Inotera has strengthened its ties with Micron Technology, making it a primary DRAM production base for the US-based memory chipmaker.
Charles Kau, chairman of Inotera and concurrently president of Nanya Technology, plays an important role in Nanya’s repositioning process and Inotera’s integration with Micron. Kau shared his insights into the supply-demand situation and technology development of the current DRAM industry, as well as the success of Samsung Electronics, in a recent interview with Digitimes.
Q: How is the recent upsurge in the mobile communications business impacting the memory industry?
A: The arrival of the mobile communications era actually is the beginning of the second-phase development of today’s Internet networks. The number of handset users is estimated at two billion at present and is likely to jump to five billion or over 70% of the global population by 2018. So the impact of the ongoing mobile device revolution will come greater than expected, and mobile communications combined with cloud storage and computing will be the mainstream of the future industrial development. There will be also tremendous business opportunities to emerge from related cloud computing and mobile communications sectors.
The DRAM industry will also benefit from the second-phase of the mobile device revolution. Previously, most smartphones came with built-in high capacity NAND flash chips, but with growing popularity of cloud storage, more and more digital information will be stored in the cloud in the future, while the memory capacity of handsets will no longer post strong growth. However, we have seen the development where the functions of handsets have become more and more complex, requiring strong computing capacity, and therefore ramping up demand for mobile RAM chips.
Q: The supply of PC DRAM is currently falling short of demand compared to a freefall in prices experienced previously. What is your opinion?
A: The increasing popularity of mobile devices, including smartphones and tablets, in the past two years has resulted in a sharp decline in demand for PCs and consequently for PC DRAM chips.
However, the rise of smartphones has then opened a new outlet for DRAM. Given global shipments of smartphones and tablet are expected to top 700 and 200 million units, respectively, in 2013, the consumption of DRAM chips by the mobile device sector will be enough to replace 60% of memory chips consumed by PC products previously.
Meanwhile, since PC DRAM has a price advantage over mobile RAM, white-box tablet vendors in China have been using PC DRAM, instead of mobile RAM, for production of mobile devices for cost reduction, while reducing power consumption. This alternative has also contributed to the recent shortfall of PC DRAM.
Q: How would the recent change in the supply side of the DRAM industry and the evolution of some key technologies affect the future development of the memory industry?
A: The withdrawal of Germany- and Japan-based players from the DRAM industry contributed to the recent capacity consolidation of the memory industry. Meanwhile, the industry has reached a critical point where the processing node of DRAM chips could not be further shrunk below 20nm.
The processing limit has prevented DRAM makers from committing to continual investment in the industry since it would not be a worthy investment for spending up to US$500-600 million to build a 12-inch fab for manufacture of only 20nm chips.
So chipmakers are waiting for the arrival of 18-inch fabs, rather than ramping up new capacity at 12-inch ones. From the point of view of Inotera and Nanya Technology, we certainly will not commit new investments to build 12-inch fabs, and instead will seek opportunities to step into the 18-inch segment.
Q: Taiwan’s DRAM industry seems to have retreated to the previous OEM business model instead of developing technologies in-house. What is your comment on this reverse transition?
A: The Taiwan government’s policy pertaining to the development of the DRAM industry has been wrong since the beginning; it should not have allowed the establishment of so many DRAM makers at the same time. The policy diluted the resources for DRAM makers and undermined Taiwan’s efforts to develop home-grown technologies.
DRAM companies set up during 1995-1996, including Powerchip Semiconductor Corporation (now Powerchip Technology), Winbond Electronics and Vanguard International Semiconductor (VIS), were basically small- to medium-size businesses, but all of them have since developed related technologies of their own, which is unfavorable to implementing a possible industry consolidation.
Q: What is the current strategy for handling the DRAM business at the Formosa Plastics Group (FPG) since Taiwan was expelled from the latest industry consolidation?
A: FPG’s investments in the DRAM industry have resulted in countless losses, but it is still committing new investments to the industry and has continued to survive, while managing to retain two valuable resources for Taiwan and for the industry. Firstly, FPG [via Inotera] and Micron Technology have jointly retained a DRAM production base outside Korea. It will be unfavorable to the supply chain of the global IT industry as well as system providers if only Korea makers are left for the manufacture of DRAM chips.
Secondly, Nanya Technology under the FPG has shifted its role from being a commodity DRAM chipmaker to a provider of niche memory devices, which are strategically important components for a wide variety of consumer electronics products.
The latest industry integration has also made the global DRAM industry an oligopoly market where Korea makers together hold a majority of market share. Additionally, the industry’s relocation of its capacity for production of mobile RAM chips for smartphones and tablets, as well as the existing demand for standard DRAM parts, has resulted in a tight supply of niche memory devices in 2013.
Since Nanya boasts its own technologies, products and fabs, and is focusing on production of specialty DRAM chips, it has been approached by large-scale China-based system operators for possible cooperation.
Q: The failure of Taiwan’s DRAM industry has somehow deepened local makers’ hostility against Samsung Electronics. What is your comment on Samsung?
A: Many think that Samsung’s achievements rely on support from Korea’s government. But that is only half right. Indeed, Samsung did receive a large amount of government aid prior to 2000, but it has continued to strive after 2000 optimizing its management efforts under company chairman Lee Kun-hee.
Lee has stressed on cultivating its own pool of talent, considering it the most valuable asset of the company. But in Taiwan, most businesses have been focusing on how to reduce production costs and have ignored the value of talent.
Instead of devising measures to fight or compete against Korea companies, Taiwan companies should figure out how Samsung can become as powerful as it is today. After all, we should respect Samsung for its long-term efforts to cultivate its talent, and the way it treats talent – the people who have created the value of Samsung.
Nokia becoming the next Samsung from its new Vietnamese manufacturing base?
Update: Microsoft renames Nokia Vietnam Company [News VietNamNet, Dec 20, 2014]: Nokia (Vietnam) Limited Liability Company was renamed Microsoft Mobile (Vietnam) Limited Liability Company, according to an official decision of Microsoft Vietnam released on December 18.
Microsoft had earlier changed the name of the Nokia Lumia cell phone line to Microsoft Lumia. The first mobile phone line with the Microsoft brand was sold at the end of November. However, Microsoft and its retail stores will continue to sell old phone lines with the Nokia Lumia brand.
Nokia officially inaugurated its factory in the northern province of Bac Ninh in October 2013. Since Microsoft’s takeover in April, Nokia has produced nearly 74 million mobile phones by the end of November.
The factory is considered to be Microsoft’s main global supplier after the American software giant transferred its smartphone production lines from China and Mexico to Viet Nam in August 2014.
Microsoft Mobile Vietnam has exported more than five million Lumia mobile phones to the rest of the world thus far. The factory currently has more than 10,000 employees, which include highly skilled engineers.
![]()
Samsung has been the pioneer of exploitation of much cheaper manufacturing opportunity in Vietnam. While its production capacity in 2009 was 1.5 million units per month there (from October), it increased to 6 million per month by the end of 2010. Now it is standing at 20 million per month with total of 240 million this year out of the planned total of 510 million.
Relative to that Nokia’s new plant was launched with 5 million units per month capacity for 2013 which could be raised to 15 million units per month by the end of 2014 as the earliest, or by the end of 2018 as the latest.
After loosing the overall phone marketshare this year to Samsung it is now Nokia’s turn to play the catch-up game in manufacturing efficiency and economy like Samsung was launching a similar game against Nokia in 2010. To understand Nokia’s opportunities in this regard one must understand the circumstances which I will explain via the headlines of collected publications you can read further on in detail:
– “Nokia will be merged into another company, 40 per cent probability”[Ilta-Sanomat, June 20, 2013]
– First Nokia exports dial in a new manufacturing era [Vietnam Investment Review, June 10, 2013]
– Nokia’s Vietnam factory opens in Hanoi City [VMPoweruser, April 17, 2013]
– Nokia – Samsung the battle of the two tigers [News VietNamNet, May 18, 2013]
– Unboxing the cheapest Nokia phone manufacturered in Vietnam [Vietnam News World Vietbao.vn, June 21, 2013]
– Samsung Secures Tax Breaks for Vietnam Handset Factory [cellular-news, June 20, 2013]
– Work begins on Samsung’s largest cell phone factory [VietNam News, March 26, 2013]
– Samsung aims to sell 510 million phones [The Korea Times, Dec 23, 2012]
– Samsung Vietnam SEV-Project [SAMOO Architects & ENGINEERS, 2011]
– Samsung Boosting Handset Output in China to Beat Nokia [The Korea Times, March 22, 2010]
– Dial Vietnam For Cheap Labor [The Nikkei Asian Review June 12 edition, 2013]
– Why Vietnam is the new China for the global electronics giants[whathifi.com, Feb 19, 2013]
Let’s start with the news that “Nokia will be merged into another company, 40 per cent probability” [Ilta-Sanomat, June 20, 2013] as translated by Google and Bing with manual edits
Nokia is combined with another company 40 percent chance in the next two years, estimates research firm Strategy Analytics.
Rumors of Nokia’s sales to another company have been moving for a few years already. According to research firm Strategy Analytics, the probability of combining Nokia with another company in the next two years is 40 per cent.
– Nokia has an impressive distribution network and an extensive patent portfolio, which many companies would benefit from, according to [Strategy Analytics] director Neil Mawston assessment.
Mawston says Samsung, LG, Huawei, Microsoft, Google and Cisco, for example, could afford to buy Nokia, and they also benefit from the sales of the company.
Nokia this week contacted Huawei and Microsoft. On Tuesday, the newspaper Financial Times reported that Huawei would be considering the purchase of Nokia. However, the company denied the allegations later, according to the news agency Reuters.
– I think it is very unlikely that Huawei would be acquiring Nokia at the moment, estimates Director Ben Wood of CCS Insight research company.
According to him, Huawei might be interested in the future in some of Nokia’s operations, if Nokia’s business deteriorate dramatically. In addition, he believes that the Chinese manufacturer would have major legal obstacles if it is going to buy a Nokia.
On Thursday, in turn, the newspaper The Wall Street Journal reported that Nokia and Microsoft negotiated in mid-June, the company store, where Microsoft would buy Nokia’s mobile phone business.
According to the newspaper the sales of the company got bogged down due to the weak market outlook for Nokia, among other things.
We have to have in our mind the other news that First Nokia exports dial in a new manufacturing era [Vietnam Investment Review, June 10, 2013]
Nokia has exported the first volume of made-in-Vietnam mobile phones, as the Finnish company plans to expand its investment and operations in Vietnam.
Ivan Herd, general director of Nokia (Vietnam) LLC, told VIR that the handset maker has started production at its $302 million factory in Vietnam-Singapore Industrial Park in Bac Ninh province, about 20 kilometres from Hanoi, after one year of construction.
Although some of the factory’s facilities remain at construction process and the factory is expected to be launched sometimes in August or September, Herd said “we hope Nokia Vietnam would become one of the largest factories of Nokia in the world”, implying a possibility to further expand investment in Vietnam. He declined to give further details.
Near the factory, Nokia’s rival – Samsung Electronics – has been aggressively expanding its mobile phone manufacturing, raising total investment from $670 million to $1.5 billion. The South Korean firm is also turning Vietnam into one of its biggest manufacturing hubs in the world, starting construction on another $2 billion manufacturing complex in Thai Nguyen province in March.
The first shipment from Nokia factory marks a milestone as for the first time a Nokia handset made in Vietnam has been exported globally.
“We will start with our Nokia 105, and as our capabilities improve, we will move on to other more difficult products,” said Herd.
“Our factory in Vietnam will be part of the global supply network so the expectation is that a maximum 5 per cent of our products will be exported to domestic market,” he said.
Nokia received investment certificate for this factory in late 2011 and the new factory is expected to attract more electronic component suppliers to Vietnam.
So far, Nokia has recruited over 300 employees for this factory. “By the end this year, our employee number will be thousands,” said Herd.
“Nokia does not focus on one cost element but total supply chain costs, infrastructure, our extended supply chain and customer locations. These are the main reasons we moved to Vietnam,” he said.
In the very first news about Nokia’s Vietnam factory opens in Hanoi City [VMPoweruser, April 17, 2013] we had more information as well:
Nokia Vietnam has indicated that their new Hanoi City factory, which broke ground last year, is now up and running, posting pictures of the facility and staff on their Facebook page.
The factory is located in the Vietnam-Singapore Industrial Park (VSIP) in Bac Ninh, a province in the north of the country, and may employ up to 10,000 workers by 2014, churning out 45 million handsets per quarter [180 million yearly].
The handsets are predominately expected to be low-end, but hopefully it will increase Nokia’s capacity overall, and help eliminate those annoying supply issues which has dogged Nokia’s popular Windows Phone smartphones recently
Later the Vietnamese were assessing Nokia – Samsung the battle of the two tigers [News VietNamNet, May 18, 2013] as follows:
VietNamNet Bridge – Finnish Nokia still holds the biggest mobile phone market share in Vietnam. However, its Number 1 position has been shaken with the rise of Samsung.
Nokia plans to put the factory in the Vietnam – Singapore Industrial Zone in Bac Ninh province into operation in June 2013, when it would churn out 30 million products. The productivity would increase gradually to 180 million products by 2018.
Of the total investment capital of $302 million, $67 million would be disbursed in 2013, while the figure would be $100 million in 2014 and $102 million in 2015.
In order to attract Nokia to Vietnam, the country has to offer a lot of investment incentives, including the preferential corporate income tax of 10 percent for the first 15 years of the production, and the corporate income tax exemption for the first 4 years and the 50 percent tax reduction in the next 9 years.
With the investment capital of over $300 million in total, Nokia is hoped to generate 10,000 workers.
The fact that Nokia has closed down some of its factories in the world, but sets up a new factory in Vietnam can show the attractiveness of the Vietnamese market. This might also be the reason for Samsung to develop its projects in Vietnam.
According to GFK, a market survey firm, Nokia held 54 percent of the market share in 2011 and 56 percent in 2012. However, if considering the value, the giant has made a step back with the market value decreasing from 52.6 percent in 2011 to 45 percent in 2012.
The decline of Nokia has brought the golden opportunities to other manufacturers, including Samsung, to arise.
In 2011, Samsung only accounted for 15 percent of the total mobile phone products consumed in the market. The figure rose to 23 percent in 2012. However, if considering the value, Samsung’s share market increase is sharper, from 17.8 percent to 30.6 percent.
Especially, in the last months of 2012, Samsung, while accounting for 21 percent of the market share only, had its products’ value accounting for 34 percent of the total market value.
It seems that Samsung has left the popular mobile phone market segment opened, while concentrating on smart phones. The popular mobile market segment is believed to be less profitable than the smart phone segment. The South Korean manufacturer targets the high income earners who like using fashionable products.
Also according to GFK, in terms of quantity, in the popular mobile phone market, Nokia’s market share increased from 55.9 percent in 2011 to 65.5 percent in 2012. Meanwhile, Samsung’s has been hovering around 15.1-15.3 percent.
In the smart phone market segment, Samsung’s market share has been expanding steadily from 22.7 percent in 2011 to 46 percent in 2012. Meanwhile, Nokia’s decreased sharply from 46.6 percent in 2011 to 24.2 percent in 2012.
The fact that PSD, which was a distributor of Nokia’s products in Vietnam with 45 percent of market share, said goodbye to Nokia and joined hands with Samsung after that, is an evidence showing that it’s very difficult to obtain the market, but it’s even more difficult to retain it.
PSD began distributing Nokia’s products in mid 2007, when there were three other Nokia product distributors already, including FPT.
In 2009, the amount of Nokia phones distributed by PSD and FPT was equal. Both of them distributed the number of products accounting for 95 percent of the total Nokia’s products sold in Vietnam.
As such, the parting of PSD would be the bad news for Nokia when implementing its business plans in the Vietnamese market.
NCDT
And lately we had the first product review in Unboxing the cheapest Nokia phone manufactured in Vietnam [Vietnam News World Vietbao.vn, June 21, 2013] as translated by Google
Cheap phone Nokia 105 were present at the shelves nationwide priced at 450,000 [$21.4]. This is the first phone to be manufactured in the factory of Nokia Vietnam Bac Ninh.
Boxes for Nokia 105 – Nokia’s first phone manufactured in Vietnam.
Right on the box of the product, you will easily see the words: “the first Nokia phone made in Vietnam”. We can say that this product line is the first important step of the Nokia factory Vietnam to continue rolling out other products in the future, ensuring good price, suitable for Vietnamese consumers .
Nokia 105 has candybar design with a lightweight of 70 grams, but the machine is quite thick with dimensions of 14.3 mm. The cover of the Nokia 105 good plastic material used to manufacture, ensuring that the machine works well when accidentally falling or collision.
Nokia equip 1.45 inch color display with resolution of 128 x 128 pixels and supports 65,000 colors. Capacity 800 mAh battery provides talk time up to 12 hours and 30 minutes. At the same time, the machine also supports the practical functionality for everyday life, like the popular phones like its previous FM Radio and flashlight.
Currently Nokia 105 to be sold at the price of 450,000 Vietnam dong [$21.4].
Nokia 105 comes just charger.

Front with 1.45 inch color screen and buttons with rubber material.

It has a thickness of 14.3 mm.

The back break with the Nokia logo.

Nokia 105 integrated flashlight as the phone lines of its previous high.

Bottom edge is a microphone.

SIM slot.

Screen interface.

Menu interface.

Playing games on the Nokia 105.
Vietbao.vn (According Zing News)
At the same time we had the news that Samsung Secures Tax Breaks for Vietnam Handset Factory [cellular-news, June 20, 2013] which is showing quite well how Samsung has about 3 years of advantage in terms of exploiting the Vietnamese manufacturing capability:
Samsung Electronics has secured a range of tax breaks for its new factories being constructed in Northern Vietnam.
The company’s US$2 billion cellphone and tablet assembly plant won’t have to pay tax for the first four years of operation and will get a 50 percent break for the next 12 years.
The company also plans three more factories, including a US$1.2 billion investment in a semiconductor facility and each of those will see their land rent reduced by half.
The four factories are based in the Yen Binh Industrial Zone in Pho Yen District, and the first — the handset factory is due to start production by the end of this year.
Samsung’s exports from Vietnam last year were worth $12.7 billion, more than 11 percent of the country’s total exports — although it also imported around US$11.3 billion of components. The company employs around 24,000 staff in the country.
Vietnam is increasingly seen as an alternative to China, where rising wages along the coastal regions and increased international pressure on workers conditions are making the area less appealing for future investment.
And Work begins on Samsung’s largest cell phone factory [VietNam News, March 26, 2013]
THAI NGUYEN (VNS)— Prime Minister Nguyen Tan Dung yesterday applauded Samsung’s decision to expand operations in Viet Nam, adding that it would contribute to the strategic partnership between Viet Nam and South Korea.
He was attending the Samsung Group’s ground-breaking event for the construction of a US$3.2 billion high-tech complex in the northern province of Thai Nguyen.
The complex, which will house Samsung’s largest mobile phone factory, is expected to provide jobs for thousands of local people.
It will also contribute tens of billions of US dollars to the country’s annual export turnover, while boosting the development of the electronics support industry in the northern region of Viet Nam.
Dung spoke highly of South Korean businesses’ operation in Viet Nam and pledged to create favourable conditions for them and other foreign businesses to do business in the country on the basis of friendship, co-operation and equality.
The same day, the Prime Minister held a working session with provincial leaders where he urged Thai Nguyen Province to use its potential and advantages in agro-forestry and industry.
Dung affirmed the Government’s policy of creating the best possible conditions for Thai Nguyen to develop into an economic, political, cultural and educational centre in the northern midland and mountainous region.
On the province’s famous tea trees, the leader said Thai Nguyen should develop industrial-scale processing for the product, which was key for the locality’s poverty reduction.
He also urged Thai Nguyen to improve the investment environment, reforming administrative procedures and attracting high-tech projects.
Last year, the province recorded an economic growth of 7.2 per cent, generated jobs for 22,600 people and reduced the percentage of poor households by 2.93 per cent.
Particularly, tea trees have been a lifeline for poor families in the province with the crop growing on a total area of 18,500 hectares. — VNS
Samsung aims to sell 510 million phones [The Korea Times, Dec 23, 2012]
GUMI, North Gyeongsang Province – Samsung Electronics, one half of the global duopoly on smartphones, claims 2013 will be the year when it separates itself from bitter rival Apple.
The Korean technology giant is the world’s largest maker of mobile phones and aims to ship a record 510 million handsets next year.
That would be a 20 percent increase from the estimated 420 million devices this year, according to sources from the company and its suppliers. It shipped around 288 million handsets through the first nine months of the year and is expecting a global Christmas bump.
”Of the 510 million handsets it plans to sell, 390 million are slated as smartphones and 120 million, feature and budget phones,’’ according to an executive from one of Samsung’s key suppliers.
Aside of its Galaxy smartphones and tablets, which have emerged as the main competitors to Apple’s iPhones and iPads, Samsung is planning to release a lineup of devices powered by Microsoft’s Windows 8 mobile operating system. It will also push products that support TIZEN software, which Samsung jointly developed with semiconductor rival Intel.
”There are some possibilities that smartphone demand will slow in general. But we are seeing new demand for devices using Long Term Evolution (LTE),’’ said Kim Hyun-joon, an executive at Samsung’s telecommunications division.
Another source said that Samsung expects to manufacture 240 million devices at its Vietnamese factory, 170 million in China and 20 million in India to complement the 40 million to be produced in its Korean factory in Gumi, North Gyeongsang Province.
In order to effectively save costs on manufacturing, logistics and delivery time, Samsung will spend $2.2 billion on its handset factories in the Vietnamese towns of Bac Ninh and Thai Nguyen by 2020 to boost output.
”By offering better pricing to consumers in developing nations, we will find new growth. This will also enable consumers in developed nations like North America and Europe to buy our LTE devices at more affordable prices,’’ said a Samsung official.
The plan contrasts a previous outlook by leading market researcher Gartner, that predicted the Korean firm to sell between 250 million and 300 million smartphones next year. In 2011, Samsung sold 97.4 million smartphones, up from 23.9 million and 0.6 million in 2010 and 2009, respectively.
Analysis from HIS iSuppli, another research firm, noted that Samsung is set to seize the global mobile handset market’s top ranking this year, ending the 14-year reign of Nokia.
The report projects Samsung will account for 29 percent of worldwide mobile shipments, up from 24 percent in 2011, while Nokia’s share will drop to 24 percent, down from 30 percent last year.
”Samsung’s proven ability to quickly produce and replace a wide range of handsets aimed at several different markets contrasts with Nokia’s struggles and Apple’s difficulties that are mainly related to parts sourcing problems,’’ said Hwang Min-seong, an analyst at Samsung Securities.
Hwang expects Samsung’s handset division to raise its profit to 21 trillion won [$18.16B] next year from an expected 19 trillion [$16.43B] won this year.
Samsung Vietnam SEV-Project [SAMOO Architects & ENGINEERS, 2011]
- Program
- Industrial
- Area
- 80,727㎡
- Floors
- 2 Stories
- Year
- 2011
This was started 3 years ago with the declaration that Samsung Boosting Handset Output in China to Beat Nokia [The Korea Times, March 22, 2010]
Samsung Electronics plans to produce over half of its mobile handsets at its three Chinese facilities this year.
For better logistics and labor costs, the world’s second-biggest manufacturer of mobile phones is giving more responsibility to its Chinese affiliates, while the company is leaning toward high-end and pricy phones for its local line, officials told The Korea Times Monday.
According to Samsung and industry officials, it has been set to make over 210 million units or some 80 percent of the total outside South Korea in 2010.
Shin Jong-kyun, president of Samsung’s telecommunication division, which is in charge of mobile phones, earlier said the company will sell a maximum 270 million handsets including 18 million smartphones by the end of this year.
Samsung’s factory in Huizhou, China, is expected to produce 72.9 million units (27 percent), while another China-based factory in Tianjin will manufacture 70.2 million (26 percent).
The other Chinese facility in Shenzhen will produce some 7 million handsets, the officials said.
A plant in Vietnam will handle 37.8 million units (14 percent), while 59.4 million (22 percent) will be produced from the local line in Gumi, North Gyeongsang Province. Lines in Brazil and India will produce 19 million and 10 million, respectively.
Over the past five years, the proportion of Samsung’s mobile handset output that has been manufactured overseas has risen dramatically.
The consumer electronics giant is seeking to cut costs and use these savings to invest in the development of new technologies such as touch-screens and powerful mobile software used to drive the devices’ operating systems.
It can be used to compete with other international brands such as Nokia, Apple of the United States and Research In Motion (RIM) in Canada.
Samsung’s proportion of overseas mobile phone production is forecast to reach a record 78 percent throughout this year. The proportion has steadily risen from 25 percent in 2005 to over 70 percent in 2009, they said.
“The biggest change was that Samsung has given more production authority to its Huizhou affiliate. Better cost cuts in logistics and labor had been the top considerations,” a high-ranking industry official said.
Samsung Goes South
Samsung Electronics has lowered its portion of mobile phone production in Tianjin to 26 percent from last year’s 33.5 percent. In contrast, the company raised the levels in Huizhou and Vietnam, respectively.
“Due to cost factors, Samsung’s key lines in mobile phones are going to the south. Better prices for labor and logistics mean better cost competitiveness, boosting edges in low- and mid-tier phone segments,” a Samsung official said, asking not to be identified.
Huizhou is a city located in central Guangdong Province. The city looks out to the South China Sea to the south, while the city Tianjin is near China’s capital city of Beijing.
Officials say an increased output plan at its factory in Vietnam has also been matching Samsung’s realignment moves in production.
Last October, Samsung opened a $700 million manufacturing plant in the northern province of Bac Ninh, Vietnam. It is its first foreign-owned handset factory and the 7th Samsung plant operating outside South Korea.
The factory’s estimated production capacity in 2009 was 1.5 million units per month, however, that will increase to 6 million per month by 2010, and 9 million by 2011, according to representatives.
“It’s natural to give more authority in production to regions that have competitive edges in costs as Samsung has been expanding its output in the global market,” a company spokesman said.
Its local line is handling high-end and pricey phones such as AM OLED-embedded devices. Samsung is pushing for the so-called AM OLED phones to emerging and some of developed markets.
The company has a plan to ramp up the production of AM OLED-embedded smartphones domestically, though the chief of its phone business Shin Jong-kyun declined to comment.
“By sending most of its production outside South Korea, Samsung is managing to keep costs low enough to appeal to consumers while keeping its profit margins healthy by selling premium devices in developed markets such as North America and Western Europe,” So Hyun-chul, an analyst at Shinhan Financial, said.
Nokia in its Sights?
Analysts and Samsung officials say the transitional efforts will help the handset powerhouse narrow the market gap with the Finland-based Nokia.
Last year, Nokia sold 431.8 million handsets worldwide, taking up 38.2 percent of the market share.
But this was a decrease of 1.6 percent from the previous year, according to research firms.
Samsung, however, saw a 3.3 percent increase to 20.1 percent during the same period.
“Samsung is injecting more resources for its smartphone-related sectors. But at the same time, it is concentrating on shipping more feature phones for bigger shares,” the company official added.
It lagged with its fewer smartphone offerings, but has vowed to attack the market aggressively in the U.S. and elsewhere.
Samsung is hoping to pick up smartphone market shares from faltering Motorola, but the U.S. company itself has been waging a comeback of sorts with its new Android handsets.
Unfortunately, it only has a 3 percent of share in the smartphone market, according to recent reports.
From 2005 to 2009, Samsung’s overall mobile phone shipments grew by 101 percent from 103.8 million units in 2005, according to BMI research.
The company expects to raise its global market share from 21 percent to around 23-24 percent. Meanwhile, Nokia’s market share is predicted to remain between 37 percent and 38 percent level in 2010.
Lee Seung-hyuck, an analyst at Woori Investment, expects Samsung will take up a record 21.5 percent of global shares in the first quarter of this year by shipping 63 million handsets during the January-March period.
Which was reviewed recently by eager Japanese as well in their Dial Vietnam For Cheap Labor [The Nikkei Asian Review June 12 edition, 2013] article:
HANOI, SEOUL, TOKYO — About 30 minutes from an international airport, one of the world’s largest consumer electronics makers has created a town in what is, despite its proximity to the airport, rural Vietnam. It is complete with restaurants, cafes and apartment buildings. And let us not forget the big production plant where the town’s 30,000 or so residents work.
While the Mekong River basin is becoming increasingly linked, Vietnam is also advancing on its own, taking advantage of its strategic location and Asia’s changing business conditions. The growth of manufacturing in Vietnam is illustrative of how labor costs in China, the world’s factory, are becoming too expensive for some global goliaths.
Powerhouse
The company town in the Yen Phong Industrial Zone is about half an hour from Noi Bai International Airport, and perhaps a bit closer to Hanoi, the country’s capital. On a map, the three places look like the points of a triangle. The town was built by Samsung Electronics Vietnam, a unit of South Korean powerhouse Samsung Electronics Co.
This new facility in Bac Ninh Province produces many of the company’s handheld devices, such as the Galaxy S4 and Galaxy Note II, around the clock. Its output came to 120 million units last year, accounting for 30% of Samsung’s worldwide handheld shipments. This year, the number is expected to climb to 240 million units, with smartphones making up much of the increase.
Heart of the action
The global smartphone market will expand to 918 million units this year, according to estimates from U.S. research firm IDC. Samsung’s Vietnamese production base will likely supply more than 20% of this volume.
This puts the Southeast Asian nation hot on the heels of the giant economy to the north, which has been responsible for roughly half the world’s smartphone output. And Vietnam is not just where the final product is being assembled; it is also becoming a hub for electronic parts makers, mostly to feed Samsung’s smartphone production.
Samsung decided to set up shop in northern Vietnam to take advantage of the region’s low labor costs as well as its proximity to South Korea, Taiwan and China, where most key smartphone and mobile phone parts are still made.
According to Ryo Ikebe, an assistant professor who studies economic collaboration between Vietnam and China’s south at Fukui Prefectural University, the trade of integrated circuits and other electronic components between the two countries has been surging since last year.
Samsung also flies in DRAM memory chips, organic electroluminescent panels and other core components from South Korea.
A facility has been set up in the town for the sole purpose of handling Samsung’s cargo. Customs procedures, X-ray inspections and other clearance steps normally carried out at airports are done right beside the factory.
It is estimated that nearly 3,000 metric tons of Samsung products are exported from Noi Bai airport every month, accounting for 40% of all cargo leaving the airport.
To handle all the Samsung shipments, Korean Air Lines Co. lands six large cargo planes a week at the airport. Asiana Airlines Inc., another South Korean carrier, comes by three times a week. A lot of the shipments stop in South Korea on their way to Europe, the Middle East and Southeast Asia.
Ikebe believes that because Greater Hanoi is only 1,000km or so from China’s Guangdong Province, the entire region has the potential to develop into a single economic bloc, with specialized manufacturers operating symbiotically on both sides of the border.
Vietnam exported $12.7 billion worth of handsets and parts in 2012. That is double the previous year’s total and 11% of the country’s overall exports. Thanks to the surge, Vietnam recorded its first trade surplus in 19 years.
More coming
The country is about to become an even bigger smartphone production base. Nokia Corp. has decided to build its own plant in Bac Ninh. The world’s No. 2 cellphone maker could begin production there this summer.
For Japan’s electronic parts makers, Samsung has become a major client on par with Apple Inc. Inspired by the Korean giant’s big footprint in Vietnam, some Japanese companies are rushing to expand their own production in the country.
Meiko Electronics Co., a maker of printed-circuit boards, is expanding the capacity of its Hanoi factory. It will double the facility’s production capacity by bringing in equipment from China. And from fiscal 2014 onward, it will go on a Y4-5 billion ($39.6-49.5 million) per-year investment binge, all the money going into production equipment.
Toko Inc. is a midsize company that makes high-performance coils used in smartphone power circuits. It has been supplying Samsung and other companies from its factory in Da Nang, a port city in central Vietnam. Current production is 130 million units per month, up 10% from the end of last year.
Foster Electric Co., which makes the earphones that come with smartphones, is mechanizing the manufacturing of diaphragms at its factory in Vietnam.
And Panasonic Corp. last year set up a factory for multilayer printed-circuit boards in Vietnam. It sees potential in supplying the key part to Samsung.
Samsung has suppliers within the Samsung group for the components that go inside its smartphones. But the company is expected to buy even more parts from outside suppliers now that its smartphone sales are going ballistic.
Given that so many of today’s smartphone parts are feather light, Samsung can still make a tidy profit even if it flies in parts from makers based in Japan, China, South Korea and Taiwan.
That said, if the number of smartphones produced in Vietnam continues to increase, it will be cheaper to mass-produce the parts locally. Toward that end, Vietnam’s government is already busy showing foreign parts makers around the Yen Phong Industrial Zone.
— Translated from an article by Nikkei staff writers Manabu Ito, Kentaro Ogura and Yoshio Takatsuki
The trend is obvious, but Why Vietnam is the new China for the global electronics giants [whathifi.com, Feb 19, 2013]
There’s a problem with China.
It’s not the oft-rehearsed arguments about British jobs being exported there, products bearing ‘once-great’ British names being made in Chinese factories or even whole British companies falling into Chinese hands.
No, the problem with China is that it’s getting a bit too expensive for its own good, thanks to rising standards of living, the demand for production capacity there, and the growing aspirations of Chinese workers – they’re now not just making the products we all buy, but thinking of being able to buy them, too.
And that’s leading ever more companies to look for new countries in which to manufacture, with serious investments being made in the likes of Brazil – where one company is planning five new plants – and Vietnam, the target of substantial further investment from South Korea’s two consumer electronics big-hitters, LG and Samsung.
It’s one of the clichés of the modern age: products once made by proud British craftsmen in brown shop-coats and flat caps, the stub of a pencil behind one ear and a roll-up behind the other, now being put together by slave-labour Chinese teenagers working night and day for a pittance.
The truth – as in this IAG factory where Audiolab, Quad and more are made – is often far from that myth, but the fact remains that yes, Chinese wages are still much lower than in Europe or the US, for example.
20% annual wage rises
However, they have been rising, and fast – by up to 20% a year for the past half-decade.
For example Foxconn, the Taiwan-based company that’s both one of the biggest employers in China, with a million-plus-strong workforce in its 13 factories there, and one of the best-known – due to the fact it makes iPods, iPhones and iPads alongside Kindles, Wiis and PlayStations and much more – , hiked its workers’ wages by 16-25% last year.
That was just the most recent of several wage increases on a similar scale, and such rises have led some economic forecasters to suggest that China is in great danger of pricing itself out of the market, predicting that the cost of manufacturing there could double, or even treble, by the end of this decade.
Cheaper in America?
Indeed, some commentators even suggest that if the costs of shipping, and Chinese workers’ wages, continue to rise as they have, within a few years it’s going to just as cost-effective to make products in North America as in China.
Certainly the companies once looking to China for cost-effective – oh, OK then, cheap – manufacturing are casting their net wider.
Foxconn has announced that, although it’s planning more factories in China, it’s investing almost $500m in five new plants in Brazil, creating 10,000 jobs, and three more in Malaysia, to add to other operations in the Czech Republic, Hungary, Slovakia and Mexico – not to mention the joint-venture Sharp LCD plants in Japan, which it now more or less runs, and which it is expected to acquire completely at some point.
And for both LG and Samsung, Vietnam seems to be the new frontier: both companies already have plants there; both are planning significant investment and expansion in the country.
LG is already manufacturing all four of its major product lines – TVs, fridges, washing machines and air conditioners – at factories in Vietnam, but is now set to invest $300m in a new plant in Haiphong, the country’s third city.
The new facility, set to be up and running by 2020, will enable LG to integrate its existing operations in the port city, east of Hanoi, and surrounding areas, enabling it to meet growing local demand as well as having capacity for exports.
It’s also considering the manufacture of mobile phones at the facility.
The plan will see production being shifted from China to the new plants, LG citing lower labour costs and the availability of skilled workers, and the company hopes it will be sweetened by Vietnamese government incentives including reduced prices for land leases and extended exemptions from corporation tax.
Not to be outdone, Samsung already has in place plans to build at least one more plant to assemble mobile phones and other hi-tech electronics in Thai Nguyen province, north of Hanoi, and possibly a third.
It already has a factory employing 24,000 and making 11m products a month in Vietnam, and expected to export goods worth $10bn this year.
Since opening that first plant (above) in 2009, it has just about doubled output each year, although some Vietnamese commentators question whether this is giving the country a mobile phone industry, or just an assembly one for foreign investors.
One expert on the country’s mobile phone industry last year bemoaned the fact that only the plastic casework for mobile phones was actually manufactured locally, and accounted for just one percent of the value of the finished product.
Samsung’s new plant in Thai Nguyen, the land lease for which was signed a couple of weeks ago, is the subject of a $700m investment, with Samsung chairman Lee Kun Hee, seen above visiting Samsung’s existing production plant in Vietnam, saying that there are plenty of further opportunities for investment in the country.
He’s probably right – after all, economic analysts are already describing Vietnam as having the potential to become the ‘new industrial factory of the world’.
The process by which recent industrialisation started in Japan, moved to South Korea, Taiwan and the like, then on to Malaysia, Indonesia and Thailand, and has settled for now in China. will, it seems, just keep on rolling.
Writing this piece, I couldn’t help but be reminded of a press trip to the Far East many years ago, when a number of journalists were helicoptered into a factory in Thailand – one of three we visited that day owned by a Japanese company making speaker drive units.
One of our number commented on the large number of young Thai women working on the production lines, and our host, the factory boss, explained to us that they were brought in from agricultural areas all over the country.
They’d never left their rural homes before, had taken some time to adapt to the conveniences of modern living – especially the ‘conveniences’, our Japanese host stressed – and had been specially chosen for their small nimble fingers, especially suited to handling the tiny precision components used on the lines.
‘Not to mention being very, very cheap,’ muttered one of my fellow travellers…
Written by Andrew Everard
Follow whathifi.com on Twitter
Join us on Facebook
E-paper renaissance because of A4 format on a lighter, plastic substrate?
There is a nascent e-paper potential even with Onyx E430 Android 4.3″ E Ink phone [Charbax YouTube channel, May 13, 2013] promised for July 2013 delivery from Onyx International (with a 1GHz Cortex-A8 based SoC) having all of its 15+ engineering staff working on Android based E Ink solutions (including the 6” tablet shown in the video as well, although they have no idea yet what demand they could have on the market for that):
See also: BOOX on 2013 HK Electronics Fair [Onyx news report, April 15, 2013]
Imagine what kind of e-paper renaissance may come with this: E INK INTRODUCES MOBIUS, THE FIRST LARGE FORMAT FLEXIBLE DISPLAY TECHNOLOGY TO GO INTO MASS PRODUCTION [press release, May 13, 2013]
May 13, 2013 – Cambridge, MA — E Ink® Holdings, “E Ink” (8069.TW), a digital signage and display visionary, today announced the upcoming release of E Ink Mobius, a new flexible electronic paper display (EPD) technology. E Ink Mobius will be the first flexible display technology that will go into mass production for a large format digital paper product based on flexible Thin Film Transistor (TFT) technology developed by Sony.
Mobius uses a TFT technology that will enable the development of much lighter and rugged products. Mobius displays can weigh less than 50% of the weight of an equivalent glass based TFT. This is particularly important for mobile products requiring larger display areas. A 13.3″ display weighs approximately 60 grams.
The ruggedness and lightweight characteristics of Mobius are due to the TFT being constructed on a plastic substrate rather than traditional glass. The technology was developed by Sony specifically for use with EPDs in cooperation with E Ink. Sony has now transferred the technology to E Ink for mass production. E Ink will start mass production of the world’s first 13.3 flexible EPD display in 2013.
“We have been working with Sony for over 10 years, and we are extremely happy to bring this technology to mass production,” said Giovanni Mancini, director of product management for E Ink Holdings. “Development of this new digital paper product by Sony confirms our belief that the ePaper market is still strong.”
Learn more about E Ink’s Mobius display technology and Sony’s digital paper product, which is the first prototype to use Mobius, by visiting the Sony booth during the 4th Educational IT Solutions Expo (EDIX) from May 15-17, 2013 in Tokyo, Japan; or by visiting the E Ink booth at the upcoming Society for Information Display (SID)’s Display Week 2013 International Symposium and Exhibition from May 21-23 in Vancouver, Canada.
About E Ink Holdings
Founded in 1992 by Taiwan’s leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. (8069.TW) is the pioneer of TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world’s best wide viewing angle LCDs and its 2009 acquisition of E Ink Corporation, the worldwide leader in ePaper. Listed in Taiwan’s GreTai Securities Market and the Luxembourg market, E Ink Holdings is now the world’s largest supplier of displays to the eReader market. For corporate information, please visit www.einkgroup.com; for EPD information, please visit www.eink.com / tw.eink.com; and for FFS information, please visit www.hydis.com.
The development of a 13.3-inch “digital paper” aims to achieve “digital paper solutions” [Sony Corporation Japan press release, May 13, 2013] as translated by Google and Bing with manual edits
Sony aims to deliver the digital paper solution for “digitization of documents and materials, including paper” which helps in field offices and universities that use large amounts of paper in order to improve productivity and learning effectiveness by the means of a newly developed 13.3-inch*1 “digital paper” terminal equivalent to A4 size .
Due to delivery, storage, writing and sharing of electronic files that take advantage of the “digital paper” terminal through the network, Sony proposes a new work and learning style.
Easy to write, easy to read digital paper terminal
The newly developed display for the digital paper terminal adopts the latest type of 13.3” and 1200 x 1600 dots resolution flexible electronic paper*2 technology using Sony’s original technique of forming a high precision thin film transistor (TFT) on a plastic substrate. It is as easy to read the fine print on it clearly as on the paper because of the sufficiently large screen while you can carry it easily as well (6.8mm*3 thickness and light body, yet large screen for a mass of 358g). Moreover you can also read in layout and size of a 13.3-inch paper document since it corresponds to A4 size. Furthermore, with adoption of electromagnetic induction method and the optical touch panel technology an accompanying pen can also be applied to the operation of the paging and menus by touching the screen, to write as smoothly as on the paper.
With the file format corresponds to PDF you can save highlights, sticky notes and handwriting with the documents.
In addition, since it is equipped with Wi-Fi function, it is planned to support applications to share files across a network. Furthermore, because it is equipped with a microSD memory card slot*4, you can cope with keeping and utilizing a large amount of documents.
Despite the large screen flexible electronic paper is available for about up to 3 weeks*5 on a single charge because of its low power consumption.
Sony aims to commercialize this new terminal in the 2013 fiscal year[ending March 2014].
*1: 13.3-inch is equivalent to the size of an A4 paper excluding the margin size.
*2: Flexible electronic paper, has adopted E Ink ®’s “E Ink Mobius” technology.
*3: When excluding the pen holder section.
*4: It is not supported to microSDXC copyright protection and function (CPRM).
*5: With Wi-Fi feature off, if you are viewing PDF files (text) for one hour a day and using handwriting features for less than 5 minutes.
Actual operational duration of the rechargeable battery depends on the state of equipment configuration and the environment of usage.
With the aim to achieve “digital paper solutions” late 2013 field trials are planned with three universities
Sony and Sony Business Solutions plan to start experimental implementation of “digital paper solutions” in the field of education by providing “digital paper” terminals to be utilized in the classrooms of Waseda University, Ritsumeikan University, and Hosei University during the fall semester of 2013. The aim is to enhance learning efficiency with the “digital paper” terminal replacing paper and teaching materials used in the university, as well as streamline the process of teaching.
The August 2012 report of the Central Education Council titled “Toward a qualitative transformation of university education in order to build a new future” shows the need for conversion to active learning with interactive discussions and debates, lectures, seminars, experiments and practice.
Sony aims to achieve early implementation of effective active learning by “digital paper solutions” through experiments utilizing the “digital paper” terminal.
Exhibited at the “4th Educational IT Solutions EXPO”
A prototype of “digital paper” terminal will be exhibited at the Sony booth during the 4th Educational IT Solutions Expo (EDIX) from May 15-17, 2013 in Tokyo, Japan.
* Please visit the event website.
Main specifications of the prototype of the “digital paper” terminal
Display
Flexible electronic paper with 13.3-inch and 1,200 × 1,600 dots
16-level gray scaleTouch panel
Electromagnetic induction type pen input for touch screen
Cleartouch Panel (optical)Built-in memory capacity
4GB
Interface
microSD memory card slot*4, micro USB port
Support file format (extension)
Complies with the PDF 1.7 specification (. Pdf)
Wireless LAN
IEEE 802.11b/g/n (2.4GHz) compliant
Rechargeable battery
Built-in lithium-ion rechargeable battery
Rechargeable battery duration
Up to 3 weeks (when the Wi-Fi feature off)*5
Dimensions (height × depth × width)
233 × 310 × 6.8mm*3 (display unit 4.8mm)
Weight (including battery)
358g
3d party reports of Sony announcement:
– Sony reveals prototype 13.3-inch e-ink slate with stylus, aims to put it in students’ bags [Engadget, May 13, 2013]
– Sony’s Got A 13.3-Inch E-Reader With Pen Input, Which Is Sort Of Like A Dodo With Antlers [TechCrunch, May 13, 2013]
– Sony Unveils 13.3-inch Flexible Digital Paper E-reader [Laptopmag.com, May 13, 2013]
– Sony unveils 13.3-inch e-reader destined for students [Gizmag, May 13, 2013]
– Sony’s 13.3-inch digital paper prototype lets you scribble on e-books [Geek.com, May 13, 2013]
– Sony announces ‘digital paper’: Ultra-thin 13.3-inch flexible e-reader for universities [Digital Trends, May 13, 2013]
– Sony ‘trialling e-ink slate as textbook alternative’ [digital spy, May 13, 2013]
Sony will trial the device at three Japanese universities later this year and plans to bring it to market before the current fiscal year ends in March 2014.
It is yet to be confirmed whether the slate will be commercially released in the West.
And these are only the reports in English. There is a surprisingly large number of reports in other languages as well when one does the corresponding image based Google search on the web. Quite remarkable considering a late view that e-ink is going to die. This is definitely not the view of E Ink, as you could see from their A Tale of Two eReaders [EInkSeeMore YouTube channel, Nov 12, 2012] video:
And don’t forget the company already achieved “roll to roll” production, so with new plastic substrate technology they will be able to further increase their manufacturing efficiency:
New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia
… by bringing premium experience to the entry-level smartphone market:
Update: In H2 CY12 we will witness whether it is possible to create a stable “bottom” smartphone segment with this exceptional added value on really bottom hardware or not!
The Nokia offensive of a year ago with “simple” Asha Touch was halted in Q1 CY2013.
(Note that Android smartphones are in the “free-fall” for the last 12 months and you can observe a “race to bottom” phenomenon among those vendors. See here, here and here.) New Nokia Asha 501 Television commercial [nokia YouTube channel, June 26, 2013]
Fastlane – Nokia Asha [nokia YouTube channel, June 28, 2013]
Living with Fastlane on the Nokia Asha 501 [Nokia Conversations, July 5, 2013]
… You’ll now get two home screens: Fastlane, and ‘Home’, which is the main menu. All you have to do is swipe left or right to access one or the other. … You can still customise the main menu so icons and apps can be easily accessed, but once you’ve been using the Asha 501 for a while, Fastlane means that you rarely need to access the second screen.
[July 5] The current lowest price is with a coupon offer for Rs. 4731 [$78.5]
[June 22] Pre-order Asha 501 at Rs. 5,199 [$88]; [June 15, list price] Rs. 6000 [$101]
(at the same time Lumia 520 in India is from Rs. 8,893 [$150], at Rs. 10,097 [$170] at the same Nokia Shop as the Asha 501 pre-order where the list price is Rs. 11,289 [$190])
see also: Nokia Asha 501 starts worldwide rollout [Nokia Conversations, June 24, 2013]:
… [Asha 501] goes on sale this week in Thailand and Pakistan, … Next week, the rollout will continue in India and progress onto countries in Europe, the Middle East and Africa, and Asia Pacific. In late summer, the Nokia Asha 501 will start selling in Latin American countries like Brazil. …
End of update
Peter Skillman (Head of Ux Design for Mobile Phones & HERE at Nokia) demonstrating
Swipe and Fastlane experiences on a greatly enlarged touchscreen,
actually from a ladder, at the May 9, 2013 launch in New-Delhi, India
- At its heart is a landmark new feature called Fastlane which was inspired by the much-loved swipe motion gestures on the iconic Nokia N9. Fastlane is designed so that you’re never more than a swipe away.
- Fastlane was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane.
- Fastlane is an interactive second home screen which tracks your past, present and future, showing up to 50 of your most recent activities. It brings all the different elements of your smartphone experience together.
- It continues Nokia’s focus on the ‘smarter Internet’ with an updated version of the Nokia Xpress browser with a fresh new user experience
- There is Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics.
- Fully leverages Nokia’s investments in Smarterphone, which it acquired in 2012 and builds on the best aspects of Series 40 to create something fresh and innovative. It also comes with design cues from Lumia.
- Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network. So developers will be incentivized to deliver quality apps, previously found only on high-end smartphones.
At the launch in New-Delhi, India there were the following notable remarks as well:
- ~80M people are using the Nokia Xpress browser now
- 20M Asha Touch devices were sold since its launch 10 months ago
- Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501
- Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501
- Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.
- There are 120 ad agencies involved in NAX in 200+ countries
- There are 158 operators involved in Nokia’s operator billing network in 59 markets
- All that will provide a 2.5X increase in terms of developers’ revenue
- Nokia is the first manufacturer to bundle Facebook for free with Nokia Asha 501
- Such partnership is quite important to Facebook as the company sees its biggest opportunity in getting 5B billion people on-line who were not before (so far “only” 750M people access Facebook from their mobile devices)
![]()
Happy Nokia presenters posing for photos
at the end of the launch in India
Making of the New Nokia Asha [nokia YouTube channel, May 9, 2013]
First hands-on with the Nokia Asha 501 [nokia YouTube channel, May 9, 2013]
The best thing is to watch The Nokia Asha 501 – Peter Skillman, Nokia Design Team [nokia YouTube channel, May 9, 2013]
Meet the next generation: Nokia Asha 501 [Nokia Conversations, May 9, 2013]
The aspirational meets the affordable in Nokia’s beautiful new touchscreen smartphone with social networking and a smarter Internet at its very core
The Nokia Asha 501 is set to break down a lot of barriers and smash people’s expectations of just how much ‘smartphone’ their money can buy.
It’s a touchscreen experience with social networks, content sharing and connectivity deeply integrated into a wonderful, responsive and revamped operating system.
Design and Colours
However, the first thing you will notice about the trail-blazing Nokia Asha 501 is the gorgeous design. Its lines and shapes are streamlined, compact and clean.
The seamless look and feel is of a premium product that is part of a unified modern design family, from the Lumia 920 to the Nokia 105.
After you’ve admired the durable two-part construction with the removable monobody, the next thing you’ll have to do is make a choice.
The Asha 501 is available in bright red, bright green, cyan, yellow, white and black.
The colour story continues with the red headphones that are included in the box. It’s sure to become a signature look!
Nokia Asha platform
The Asha 501 is powered by a new software platform, which fully leverages Nokia’s investments in Smarterphone, which it acquired in 2012 and builds on the best aspects of Series 40 to create something fresh and innovative.
The result is an evolutionary operating system that is fast, responsive and easy to use.
The Asha platform is faster, more responsive and more flexible too. This means new features and functionalities can be anticipated with future updates.
Developers will be able to create apps for the Nokia Asha 501 that will also be compatible with future Asha platform-based devices.
Living in the Fastlane
The forward-thinking approach to the Asha 501 extends to the user experience.
At its heart is a landmark new feature called Fastlane. Inspired by the much-loved swipe motion gestures on the iconic Nokia N9, Fastlane makes it faster and easier to access whatever is most important to you.
Whether it is the applications you use the most, the latest images you’ve captured or your social network updates, Fastlane is designed so that you’re never more than a swipe away.
Think of it as intelligent multitasking, or think of it as an interactive second home screen. Either way, Fastlane tracks your past, present and future, showing up to 50 of your most recent activities. It brings all the different elements of your smartphone experience together.
Smarter Internet
In just a few short years, more people will be accessing the Internet on a mobile phone than any other kind of electronic device.
This is why the Asha 501 continues Nokia’s focus on the ‘smarter Internet’ with an updated version of the Nokia Xpress browser with a fresh new user experience.
Of course, it still uses cloud-compression technology to reduce data by up to 90 per cent, making it both faster and cheaper for people to get online.
Hardware matters
Straight out of the box, there will be Facebook, Twitter, instant messaging and Weather Channel apps installed, together with premium games from Gameloft, such as Big Little City and Real Football 2013.
There’s also the now-legendary offer of 40 Free EA Games for you to download and keep forever from the Nokia Store.
The Asha 501 will be the first Nokia device at such a low price point to use a micro-SIM. Furthermore, it will come in a single-SIM variant and a Dual-SIM version with Nokia’s unique Easy-Swap SIM technology, which allows people to switch SIM cards without having to power off the device.
It features a 3.2-megapixel camera, WiFi, a lock screen with a glanceable clock and the 3-inch capacitive screen is made out of hardened glass. There’s 4GB of internal memory and support for a micro-SD card up to 32GB.
The battery life offers an incredible 48 days in standby and 17 hours of talk time – that means you could talk from 7am to midnight non-stop!
The Nokia Asha 501 will cost $99 before taxes and subsidies. It’ll be available in more than 90 countries worldwide from Q2.
See also: Nokia Asha 501: exclusive photos [Nokia Conversations, May 9, 2013]
Nokia Asha Platform Unlocks Sub-100 USD Smartphone Opportunity for Developers [press release, May 9, 2013]
New Asha platform delivers developers a consistent quality application experience in the world’s fastest growing smartphone category
New Delhi, India and Espoo, Finland – Nokia today announced a global initiative to unlock the sub-100 USD smartphone market for developers with the release of its Nokia Asha platform. Nokia also announced the Nokia Asha 501, the first smartphone built for the new platform.
Developers who write applications for the Nokia Asha 501 will reach all smartphones based on the new Asha platform without having to re-write code. Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501.
“We’ve seen a tremendous increase in consumer demand for apps for our Asha smartphones, as witnessed by the growth of downloads in Nokia Store,” said Marco Argenti, head of Developer Experiences at Nokia. “Consumers expect quality apps at every price point. With the new Asha platform, developers will be incentivized to deliver those quality apps, previously found only on high-end smartphones, thanks to unprecedented volumes and reach opportunities through one distribution channel and a single platform.”
Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.
Developers will also get easy-to-use development tools and more ways to sell and promote apps, including the new Nokia In-App Payment tool.
New Nokia Asha SDK 1.0 and Nokia Asha web app tools
The new Nokia Asha Software Development Kit 1.0 is a suite of tools that support the development, testing, packaging and deployment of Java apps on the Nokia Asha platform.
The new Nokia Asha web app tools include a Web Development Environment (WDE), an integrated development environment (IDE) that developers can use to create and edit their Nokia Asha web apps; Web Inspector to help developers to debug and inspect elements in their web apps; and a new Web Designer Tool for creating great user experience for their web apps.
Nokia In-App Payment
Nokia also announced the new Nokia In-App Payment tool, designed to make it easier for developers to sell content from within their apps. It provides a simple and secure purchase experience for consumers and transparent payments for developers. Nokia In-App Payment will also be available for existing Asha and Series 40 phones, such as the Nokia 301. Nokia will release a public beta of Nokia In-App Payment in the coming weeks. Developers can sign-up for the beta at www.developer.nokia.com/inapppayment.
Developers voice support for new Nokia Asha platform
Dennis Crowley, CEO and co-founder of Foursquare: “Nokia continues to be a valued partner for Foursquare. The new Foursquare app on Asha delivers a fantastic search and discovery experience to help people make the most of where they are. As we head into the next wave of new Asha smartphones, we look forward to making Foursquare available for millions of Asha customers around the world.”
Michael Fisher, Director of Mobile Business Development, Twitter: “Twitter’s integration into the new Asha platform, along with preloaded Twitter application that ships on Nokia devices, offers people a richer Twitter experience. Whether you want to share a photo or news article, connect with people or find out what’s happening around the world, it’s now easier than ever to use Twitter on this family of devices.”
Sebastien Thevenet, General Manager SEA-Pacific, Gameloft: “As Nokia’s long term partner, with to date 200 million downloads recorded on Nokia Store, Gameloft is thrilled to offer four preloaded high quality games on the Nokia Asha 501 at launch (Assassin’s Creed 3, Bubble Bash 3, Real Football 2013, Little Big City) and overall more than 30 games to download on Nokia Store down the track. Those innovative titles are Try and Buy and Free to Play games making the most of Asha Full Touch capabilities and unique user interface, truly bringing a smartphone gaming experience at your fingertips.”
Akira Morikawa, CEO of Line Corporation: “Line’s partnership with Nokia is very important and it will continue on new Asha. Delivering Line on new Asha represents our commitment of ensuring that people around the world will experience the joy of communication through Line on Asha smartphones.”
Manish Agarwal, CEO, Reliance Games: “Reliance Games and Nokia have together demonstrated the combined power of localized content and a distribution platform in India. Our partnership with Nokia is a very cherished partnership for us to demonstrate the power of GoLocal. Reliance Games is committed to develop games on localized themes on the new Asha platform and entertain millions of people around the world by working closely with local Nokia teams in India, Asia Pacific, Latin America and other growth markets.”
Keshav Bajaj, VP Business Development, Nimbuzz: “Most of the 150 million and counting Nimbuzz users are from markets where Nokia Asha continues to gain momentum, including India, South East Asia, Middle East and Africa. We are very excited to have an application exclusively built for the new Asha platform to ensure the best user experience. This is yet another initiative from Nimbuzz for one of its most exclusive partners, Nokia.”
Alex Adjadj, Director of Strategic Development, Mobile Sales & Marketing, Namco-Bandai: “NAMCO BANDAI has been developing mobile games for over 10 years but there are still regions of the world where users haven’t seen or played PAC-MAN. Our 22 titles available in 13 languages for the Nokia Asha 501 is a testament to our commitment to Nokia to bring a great experience to mobile users of all demographics and budgets.”
Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India: “Given the popularity of Asha devices, the ESPNcricinfo app on the Asha 2013 platform is a dynamic way to reach growing numbers of mobile users in emerging markets. It is a rich platform where the ESPNcricinfo app can provide comprehensive cricket coverage tailored to suit on-the-go consumption of today’s passionate fans, including its famed match coverage, the latest news stories, insightful editorial pieces covering International & domestic cricket – all tailor-made for mobile consumption.”
New Nokia Asha 501 Dual SIM – One swipe to access everything you love [nokia YouTube channel, May 9, 2013]
Nokia introduces the Nokia Asha 501 [press release, May 9, 2013]
Nokia Asha 501 and Asha platform reinvent the affordable smartphone category
New Delhi, India and Espoo, Finland – Nokia today unveiled the first of a new family of Asha smartphones with the introduction of the Nokia Asha 501. The handset pushes the boundaries of affordable smartphone design with bold color, a high-quality build and an innovative user interface. The Nokia Asha 501 is the first device to run on the new Asha platform, which is designed to make the experience faster and more responsive. The Asha platform also helps developers to create, publish and make more money from apps made specifically for the new generation of Asha devices.
Standout design, innovative user interface
The Nokia Asha 501 makes high-end design and quality accessible to more people. The device is available in a choice of six striking colours that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back’ button. The compact new Asha weighs only 98 grams, for the ultimate portability.
The Nokia Asha 501 is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.
Smarter and more personal Internet experiences
The new Asha comes with Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.
“Nokia has surpassed expectations of what’s achievable in the sub-100 USD phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers,” said Neil Mawston, executive director, Global Wireless Practice, Strategy Analytics. “This is a welcome addition to the market and a refreshing option for consumers looking to upgrade from feature phones.”
Asha platform for next-generation family of devices
The new Nokia Asha 501 was purpose-built to give people the best possible mobile experiences at an affordable price. It is highly efficient, with an industry-leading standby time of up to 48 days*. The Asha 501 is the first smartphone built on the new Asha platform, which leverages Nokia’s investments in Smarterphone, a company which Nokia acquired in 2012.
The new Asha platform provides developers with an open, standards-based environment for creating quality apps for consumers. Developers can create apps for the Nokia Asha 501 that will be compatible with future Asha platform-based devices. Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.
Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.
The HERE experience, based on Nokia’s leading location-based platform, will also be available as a download for the Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.
“The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price.”
Facebook and global operators to support Nokia Asha 501 with free data plans
The Nokia Asha 501 is expected to start shipping in June 2013. It is expected to be available through approximately 60 operators and distributors in more than 90 countries worldwide.
“We are very happy to offer the new Nokia Asha 501 through our subsidiaries in the continent. We are certain that this innovative device will follow the successful footprint of the Nokia Asha family, combining affordability with the best communication and Internet browsing capabilities,” said Marco Quatorze, Value Added Services Director for America Movil.
A leading operator in the Asia-Pacific region, Telkomsel is also supporting the arrival of the new Nokia Asha. “The Nokia Asha 501 will help us to boost the mobile Internet in Indonesia. It is powered by innovations like the Nokia Xpress Browser, based on a very efficient data consumption technology which allow us to offer best data plan tariff for people,” said Alistair Johnston, Chief Marketing Officer (CMO) of Telkomsel. “We have a billing agreement with Nokia that supports the creation of local applications absolutely relevant to Indonesian consumers.”
The popularity of the Nokia Asha family has also prompted innovative approaches to bundled mobile services. Nokia, Facebook and mobile network operator Airtel announced they have joined forces to offer data-free access to the standalone Facebook app, as well as the mobile site m.facebook.com. By the end of second quarter, current Airtel subscribers in Africa and India** will be able to enjoy unlimited, data-free access to Facebook from their Nokia Asha 501 for a limited period of time.
Commenting on the partnership, Andre Beyers, Chief Marketing Officer for Airtel Africa, said: “The collaboration with Nokia is in line with our strategy of enabling people to access data in Africa as we seek to bridge the digital divide across the continent. We’re already witnessing tremendous growth in data use across the 17 countries where we operate. The provision of free Facebook access is an excellent proposition to the millions of Airtel consumers. We are extremely delighted to partner with Nokia to give our consumers an even better mobile experience.”
Telkomsel will provide a specific Nokia Telkomsel Asha data plan that offers up to 500 MB of data use and includes 60 minutes of calls and 60 SMS. The company will also provide a one month free data plan to consumers using Nokia Asha 501 that can be used for all mobile Internet activities including access to Facebook or downloading apps.
“This bundle is a great way to discover Facebook on your Nokia Asha and enjoy the experience for longer without worrying about data charges,” said Vaughn Smith, VP mobile partnerships, Facebook. “Working in close partnership with Nokia and global operators made this offer possible and we’re excited to help connect the world on Facebook.”
MTN, a leading operator across Africa, said it will also offer the Nokia Asha 501 and ease access to Facebook. “We are excited to support this initiative with Facebook in Nigeria and Zambia and we are looking forward to expand it to other markets,” says Pieter Verkade, group chief commercial officer at MTN.
Product specifications and availability
The Nokia Asha 501 is available in single or EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:
– Dimensions: 99.2 x 58 x 12.1 mm; 98 grams
– Camera: 3.2 MP
– Single SIM standby time: up to 48 days***
– Dual SIM standby time: up to 26 days***
– Talk time: up to 17 hours
– Additional memory of 4GB (card included in box), expandable up to 32GB
– Forty free EA Games worth €75 downloadable from Nokia Store
– Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
– Suggested pricing is 99 USD before taxes and subsidies.Read more about the Nokia Asha 501 on Nokia Conversations: http://conversations.nokia.com/?p=120951.
* when using the single SIM model
**Under test conditions; actual results may vary, depending on use.
** *Time implementation differs by country
Intel CEO (Krzanich) and president (James) combo to assure manufacturing and next-gen cross-platform lead
Update: excerpts from Intel’s CEO Presents at Annual Shareholder Meeting Conference (Transcript) [Seeking Alpha, May 17, 2013]
Andy D. Bryant – Chairman of the Board:
In his most recent role as Chief Operating Officer, Brian [Krzanich] led an organization of more than 50,000 people. This included Intel’s technology and manufacturing group, its foundry and memory businesses, its human resources and information technology groups, and its China strategy.
Brian M. Krzanich – Chief Executive Officer:
I thought I would start off our conversation this morning talking about three main topics. First, I thought I give just a brief update on our business conditions, just a quick financial look at the company, and really what it returns to shareholders.
The next topic I thought I would talk about are what is really the mega trends that are driving our industry and technology. And that really will lead into the final section, I’ll try and talk about, which is, what are our imperatives for growth as a company and what’s the response from these mega trends? So hopefully today, you’ll get a picture of a great foundation, how we see the trends driving where we’re headed, and what it takes for us to grow moving forward.
Let’s start with just where are we as a business. And as you probably saw in our earnings announcement and as we’ve been watching the company over the last couple of years, we really had a solid foundation. We had net income of over $53 billion, excuse me, net revenue of over $53 billion, 62% margin, and an operating profit of over almost $15 billion. That puts us in the top 15 of the S&P 500 for net income.
…. So this foundation, this financial picture is what we will use now to move forward and really drive additional growth. And so I’d like to transition now to what are these mega trends? Where is the industry headed? And as a result, how does that drive our imperatives for growth moving forward?
I don’t think we can start a discussion like that without first, having a quick discussion about one of the key real trends that have occurred over the last couple of years. And that’s really this ultra-mobile and move to tablets and phones that has occurred in our industry. We see that we’ve been a bit slow to move into that space, but what I want to show you today is that, we see the movement, we’re well positioned already and the base of assets that we have will allow us to really grow in this area at a much faster rate moving forward.
So let’s start with mega trend number one, which is just that, it’s about ultra-mobile. We see the is becoming more and more a connected computing environment. The people want their computing next to them. They want to carry it with them. And that really means you have to have connectivity, you have to have more power, you have to have integration, and you have to be in these new markets and new devices that are moving towards more and more connectivity, we see it. We believe we are well positioned. We have 15 phones in 22 countries already, excuse me, 12 phones in 22 countries, 15 tablets both Android and Windows, and so we’ve got a good base. We see this trend, and I’ll show you in a little bit with our imperatives, we’re well positioned to move forward.
The next one is one that I think is really driving great growth and is a great opportunity, in some place we’ve really established well, is really that the Datacenter is continuing to grow at phenomenal rates. It’s growing because of the move to cloud and tied to that connective computing environment, people want to keep more and more and have more and more access to the cloud.
And then you’re also seeing a move in the Datacenter around big data, that as all of these connective devices continue to grow, it provides a relative information that companies can now use to offer better services and better understanding of what consumers want, and that’s really what big data is about. It’s about providing answers as you increase the data rate that’s available to you. We see that, again, we believe our products and our services are well positioned for this, and we’ll talk a little bit about that in our imperatives moving forward.
And the third trend is really around the foundation of Intel. It’s around integration and innovation, and I believe this is really what Intel does best. When you look at our name and where we came from, Intel is Integrated Electronics, that’s what the name stands for and this is what we’ve always done best. This allows us to combine our silicon technology, our architecture, our software and services to really drive the SOC or the System-On-A-Chip environment to levels that nobody has seen before we believe moving forward.
It means really going out and bringing in new innovations, new technologies, new communication capabilities, bringing those into silicon and using that more as long leading edge technology to allow us to drive these in a way faster than anybody else on the planet can. So those are the three big mega trends that we see driving technology and the industry moving forward.
And what I’m going to show you now is that, we have the assets that we can apply towards these mega trends and then how those drive the imperatives for the company moving forward. Let’s first take a look at the assets. And I believe this is an asset base that any company in the world would be end user.
We have our manufacturing assets, something that’s been near and dear to my heart over the years, 4 million square feet of manufacturing clean room. We have leading edge technology. We have 22-nanometers in production, the world’s only Tri-Gate FinFET technology is our third generation of High-k Metal Gate. We’re in the final stages of development prior to production or 14-nanometers, our second generation of Tri-Gate transistors, our fourth generation of High-k Metal Gate, that’s an asset that everybody on the planet would love to have at – to apply towards those mega trends that we just talked about.
We have our architecture, which really ranges from the Xeon architecture for data center and servers all the way down to the Atom Architecture, which allows us into microservers, but into that connected computing, and what you will see is a move more and more as we go forward to continue to drive that continuum of computing capability into more and more markets. That’s really an asset, again, very few companies if any have.
And the last is to tie it all together, software and services, we’ve talked – you’ve seen our acquisition of McAfee and Wind River, we’ve built a services business. What this allows us to do is take all of those assets and apply into each one of those markets that I talked about in the mega trend. And what it allows us to do is provide more than just silicon. It allows us to provide a platform and a user experience that nobody else can, and that’s a secure and user-friendly experience that allows us to provide everything to the OEM, who wants to bring a product to market.
All of those are surrounded by the 105,000 employees that are always Intel’s greatest asset. The ability of these employees is to have, when we apply them towards these markets and these imperatives that you will see in a second here, is by far the greatest asset Intel has and we will continue to be moving forward. So I’ve shown you our base, I’ve shown you the mega trends, I’ve shown you what I believe is the greatest assets of the world to apply to those, and so let’s talk about what the imperatives are then moving forward.
The first one is to drive PC innovation. We’ve talked a bit about this. It’s the foundation of that financial picture that I showed you at the beginning. With Haswell coming out this year, it’s launching actually right now and throughout the year as the Haswell products come out, with ultrabooks, we have the greatest level of innovation in the PC in its history. You’re going to see ultrabooks, you see two in ones, which are convertibles, which are bringing that tablet and a PC together.
And with Haswell, you see the largest improvement in battery life and continuing capability that Intel has ever brought to production. So we believe that we are well positioned for what will be truly the PCs greatest time of innovation that we’ve all seen in our life.
The next imperative is that aggressively move into this ultra-mobile space. As I said at the beginning, we’re well positioned. We’re already shipping 12 phones in 22 countries. We have 15 tablets out there both windows and Android. We’ve got products that are specifically designed for this ultra-mobile space that have been in the works for a couple of years, now you saw the Silvermont announcement [SEE SECTION 6. ON ‘Low-Power, High-Performance Silvermont Microarchitecture’ IN THE DETAILS PART BELOW] earlier this week.
You are going to see, you see the Bay Trail will come out in the fourth quarter, which is really a product targeted towards tablets and low-power
CRAM[C-RAN: Cloud Radio Access Network] cells and convertible devices. You can see Merrifield, which is our next generation phone device. And just as important is our LTE technology, which is critical for that second part of connecting computing, which is the communication. We have data-based LTE coming out this summer, and we have multi-mode LTE, which allows voice, data, and voice over data at the end of this year, and that really opens up all the rest to the markets to our phones and our connected devices.So we believe we’re well positioned. We’ve made the move, but we believe also that our architecture and the moves we’ve made allow us to move even quicker into this market down moving forward.
The third one again tied to the trends I showed you at the beginning is to accelerate growth in the Datacenter. We have a great position in the Datacenter already. We believe that real trends like big data, movement to the cloud, software to find networks, all of those things allow for phenomenal growth in this space, and we believe our product line is well positioned to let us lead there.
We have the Haswell, which I talked about, our second generation of 22-nanometer architecture, we’ll be shipping Xeon level or server level class product in mid-2013. We have Avoton, which is Atom from microservers. We’ll be the first to this microserver trend. You hear a lot about it. You hear a lot of people talking about it. You should know that Intel was first to this space. We didn’t wait for it to be created. We’re going to go move that space.
We’re going to go define that microserver space, and we have Rangeley, which is product for network in comps infrastructure, which really allows us to move into the other sides of the Datacenter, where communications and that networking infrastructure occur. So those products combined, we believe we are well positioned to accelerate this growth into the Datacenter.
And then lastly, is to continue our silicon leadership, talked early on about 22-nanometers, the first technology to bring out the target transistor, but more importantly as we have a roadmap of Morris Law that continues, that we see us growing further in along the Morris Law transitions. We have 14-nanometer in its final stages of development, ready for production at the end of this year and moving into next year.
We understand what is beyond 14-nanometers for Morris Law. That silicon leadership allows us to drive the innovation in every one of these other areas and really bring it together in tri-sector of cost, battery, and performance that allows us to bring products to anyone of these markets that’s required.
So to bring this to closure, as my – this is my first presentation as CEO I guess. I’ve shown you that we have a great basis from which to grow on, but financially the company is sound in a very strong position. I’ve shown you that, we understand the mega trends and then we understand exactly how the market is moving into these data center areas, the connected computing and ultra-mobility, and I try to show you we have laid out the imperatives and assets to really allow these as to move into these new areas.
And so with that, I would just like to bring this to closure to show you that, I believe we’re well positioned. I believe that we have the best position in Intel’s history and a long last while to grow into these areas, and we really look forward to the coming years.
And with that, I would like to call back up Andy and Renée for Q&A.
Q: Question one, it has been two years since we purchased McAfee. How has McAfee contributed to the bottom line? What is the long-term plan with this company?
A: from Renée James – President
When McAfee and the acquisition of McAfee is hot of a broader strategy that we’ve had to increase the overall security not only of our products, but as we move into cloud-based computing, and into ultra-mobility that Brian talked about. We believe that one of the opportunities faces for Intel is to provide a more secure solution, more secure platforms around your data, around the devices that we build, and around your own personal identity and privacy.So McAfee is one of many assets that we have acquired, they have been doing a very good job, and you may have read that we’ve added two McAfee over the course of the last two years. We’ve recently announced a week ago that we made an additional acquisition, which was always part of our strategy to grow what McAfee offered around the network and the cloud, and we continued to evolve their product line and this week we made an announcement around a personal identity and data security products for consumers that is bundled with our new platforms. So we’re very happy with them. It is part of a much broader strategy that’s consistent with what Brian just talked about, and we should look for more in that area.
Q: Over the last decade, our stock has been flat. It’s more or less tracked Microsoft has underperformed S&P 500 compared to QUALCOMM. QUALCOMM is up 300%; Apple, up 6,000%. QUALCOMM, for example, is now worth as much as Intel. Apple and QUALCOMM focus on communication products and mobile products, whereas we mostly use the market.
What’s worse is that we have the huge manufacturing capability that you talked about, maybe 3.5-year lead on competitors. So if weren’t just now coming out with Haswell, sophomore products et cetera, our design side of the house must be behind by 3.5 years or so, and that’s not good, because now we’re in catchup mode, and that’s risky. And this isn’t the first time in the last dozen years I missed the industry trend. So I’m very concerned about the product design side of the house. This company has been very focused on manufacturing from pub noise aren’t down, the microprocessor, the 4004 was afterthought.
The products mattered to this company. So I’m wondering if you think that the Board, the top management and the comp packages focus on product development well enough and if you’ve seen any improvements in last few years to improve the effectiveness of product design likely to be true?
A: from Brian M. Krzanich – Chief Executive Officer
So I started my presentation with an acknowledgment that we were slow to the mobile market. And I wanted to do that purposely to let the shareholders know we saw, but they were moving much more aggressively now moving forward, and we believe we have the right products. What we have to do is really make some decisions around; you see we bought assets to allow us to get into the LTE space. We’ve made transitions in what we design for Atom, and we’ve looked at how do we design our silicon technologies to allow integration of those, because COMs and the CPU are a little bit different in the silicon technologies they require.So we do believe we are positioned well moving forward. But you are asking a more fundamental question about how do we see market trends and how do we really make sure that we understand how the market is moving. And actually we spent a lot of time with the board over the last several months, partly in just the normal discussions with the board, and partly in this process of selection. And both Renée and I talked about how we’re going to build a much more outward sensing environment for Intel, so that we understand where our architecture needs to move first.
We actually understand that integration is occurring more and more, that it’s important more about integration than almost anything else right now, and that’s really how these new devices are occurring. We have plans to build a structure that allows us to have consultants and people from the outside to help us look at these trends and look at our architectural choices and make sure we’re making the right decisions. And we’re trying to build a much closer relationship with our customers, so that we understand where they want to go. We spent, actually Renée and I over the last week, a lot of time with and they are all showing us here is where the market is moving and here is where we need Intel to move.
We are going to make adjustments in our architecture, and our product choices to align to those much, much closure moving forward. So we do believe, we see what you’re talking about how we made those choices, but we believe we’ve made the right decisions and we have the right process moving forward to make sure, I wish they are aligned.
Q: … question is about the Software and Services Group as compared to the PC Client Group. The Software and Services is certainly expected to grow and I’m particularly interested in the gross margin contribution not just today, I’m interested in your vision three to five years from now, how you see the gross margin contribution of the Software Group, comparing and either increasing or decreasing relative to the PCCG Group?
A: from Renée James – President
The Software and Services Group as you know is a new reportable segment in the last several years for us. Software business, in general, are good opportunities for growth and once that are aligned with the market segments that we’re going to provide products into or provide products into today is a good opportunity for us to enhance our offering to our customers.In general, we have a very, very good business. Brian talked about the margin profile business we have today. The businesses that we are pursuing in Software and Services are equally good opportunities, and we expect that those businesses will continue to contribute as software companies do in the market and about the same way that they do in the market today.
Q: For the first time as a shareholder of Intel, I’m kind of wondering and curious about and look forward a decade from now, and here is a context to the question.
The CapEx spending has more than doubled in the last two years. R&D has gone up by 53%, you are making a really significant investment in the future that you talked about CEO Brian, okay. And you’ve made a transition over the FinFET, last week as preparation for the meeting, I looked at the ITRS road map and about 2020, it indicates that gate lines would be running around 10-nanometers.
When I look realistically of that, the question I have is one, what device architecture would you be using there more than likely? And number two, isn’t it time for a transition, an inflection point as Andy might have said to either switching photons or quantum computing or something else. So maybe part of the question is directed towards you Brian, and the other part could we possibly hear from your CTO or Head of TD?
A: from Brian M. Krzanich – Chief Executive Officer
I’ll start. It was a pretty long question, so I’m going to see if I can get most of your points. Your first point was CapEx has gone up, we’re spending a lot more on technology and is there a time for a transition in that technology, and I would tell you that we are the – we typically have about a 10-year view of Moore’s Law and we’ve always had a 10-year view. If you went back 10 years ago, we had a 10-year view. If you went back five years ago, we have a 10-year view, that’s about as far out as you can see, and we believe that we have the right architectures to continue to grow Moore’s Law in a silicon environment for at least that period of time.That’s not to say we don’t have efforts in photonics, we actually have efforts in photonics and we’re going to bring products to markets in photonics, more about switching in the datacenter [SEE SECTION 7. ON ‘PHOTONIC ARCHITECTURES’ IN THE DETAILS PART BELOW], but the fundamental silicon technology and our ability to continue to drive it beyond 10 nanometers, to be honest with you, we plan to be on 10 nanometers much earlier than 2020, I can tell you that, is we believe sound and fundamental and it’s why we made investments you saw us make an investment in ASML last year for almost $4 billion in total. That was really to drive EV technology for lithography to allow to keep pushing well below 10 nanometers from the Moore’s Law standpoint. So we think we are pretty well positioned to keep moving at least for the next decade in the current technologies. I don’t know if Bill…
A: from William M. Holt – Executive Vice President
General Manager, Technology and Manufacturing Group [“semiconductor CTO”]But if you look back at the last three or four generation each one has come with a substantial innovation or change, there is no simple scaling in our business anymore. And that will continue, and so each time we plan to advance the technology, we have to make changes relative to photonics and our quantum computing. We do have – Brian said, have efforts in those, but those are clearly not something that are anytime in the near horizon. There is lots of interesting work going on there, but none of it really is practical to turn into a real computing devices.
Q: How do you expect the foundry market to impact margins short and long-term?
A: from Brian M. Krzanich – Chief Executive Officer
So I think Stacy has talked in some of the earnings calls that we currently see margins to be in the range looking forward to 55% to, I believe, 65% was the range she gave. Those were inclusive of our foundry business. So I would tell you that we’ve already built the foundry growth into our current projections for margin, and we actually believe we are being selective, we’re not going into the general foundry business, we’re not opening up to anybody. We’re really looking for partners that can utilize and make it take advantage of our leading edge silicon and that’s why we are able to stay in that range we believe moving forward.Q: I agree with the President’s vision of future is the customer interface and have LTE and good processing that all make sense. [SEE ‘TRANSPARENT COMPUTING’ AS THE OVERALL VISION, AND PERCEPTUAL COMPUTING AS AN ADDITIONAL ONE IN THE BELOW DETAILS, PARTICULARLY SECTIONS 5.+8. AND SECTION 4. RESPECTIVELY.] I would rather usher with these executions. If you look at the mobile world right now the ARMs Holdings, they have 95% of the market share. I understand Intel has 1,000, I think 1,000 researchers I think they are doing purely basic research.
And how come interference see this mobile way coming and that the ARM Holdings taking maybe 5% market share. On top of that, Microsoft going to RT, it’s high this Windows RT, which are ARM Holding and HP just announced a new tablet with NVIDIA tablet processor, also based on ARM. So everybody is trying to take the CPU share away from you. And I understand Intel is having this Haswell should coming out in June, some questions, are you confident this Haswell can hold ARMs Holding back?
A: from Brian M. Krzanich – Chief Executive Officer
First, I’d say, in my presentation I talked about the fact that yes, we missed it. We were slow to tablets and some of the mobile computing. We do believe we have a good base right, 12 phones, 20 countries, 15 tablets, Android and Windows 8, it gets important that we’ve looked at both of those, and then we have these products moving forward. I would tell you that it’s more than just Haswell.
Haswell is a key product. It’s going to extend quorum much further on both ends from a high performance Xeon space to the low power space. You are going to see single digit power levels on a core product, which will allow it move into very mobile spaces, but that alone would not go beat ARM or go beat the competition into those spaces you talked about. What you really have to do is extend into that Atom space as well, and that’s where you see products like Clover Trail and Clover Trail+ today, Silvermont [SEE SECTION 6. ON ‘Low-Power, High-Performance Silvermont Microarchitecture’ IN THE DETAILS PART BELOW] and then moving into the rest of this year you see, Bay Trail.
Bay Trail will be one of the biggest advances we made in Atom that allows us to move into the mobile space much stronger.
And then thirdly, with the assets we purchased a few years back, which was the Infineon mobile group, which gave us the comp side of this. And I told you that we have comps’ LTE data in the middle of this summer and multimode at the end of this year. We’ll actually be the next meeting person in LTE space and that’s critical to get into those markets. You don’t want to have to dependent on others to provide that comp and then as we move into next year, you’ll see us integrating that, which we believe allow us to move back on to that leading edge. So stitch back to that, do we have a good product roadmap to allow us to go, win share in that space, we believe we do.
Next question is do we have a good ability to view that space moving forward because whatever it is today won’t be what it is five years from now, and that’s what Renée and I are committed to go, put in together because we absolutely believe this connected computing will continue to move down and we’ll continue on the products going forward.
End of [May 17, 2013] update
Intel Chairman Interview on New Intel CEO Brian Krzanich [SBARTSTV YouTube channel, May 2, 2013]
Intel’s CEO Pick Is Predictable, but Not Its No. 2 [The Wall Street Journal, May 2, 2013]
The selection of Mr. Krzanich, who is 52 and joined Intel in 1982, suggests that Intel will continue to try to use its manufacturing muscle to play a broader role in mobile chips.
But he said that the board was mainly convinced by a new strategy—devised with Ms. James—to help take Intel chips into new devices.
“That is absolutely what won them the job,” said Andy Bryant, the Intel chairman and former finance chief who led the search. “Brian and Renee delivered a strategy for Intel that is pretty dramatic.”
…
While Mr. Krzanich doesn’t expect the “full strategy” to become visible until later this year, he said it would help move Intel chips beyond computers and mobile devices into more novel fields, including wearable technology.
The strategy “went from the very low end of computing to the very top end of computing,” Mr. Bryant said.
…
Intel directors met last weekend for a final round of interviews and then vote on Mr. Krzanich’s selection, the person close to the situation said.
On Tuesday, Mr. Krzanich suggested to Mr. Bryant the appointment of Ms. James, which the board approved Wednesday, the Intel spokesman said.
Mr. Bryant, who is 63 years old, said he has helped mentor both executives and agreed to stay on in his position for an indefinite period to help them in their new roles.
What already available from recently accepted by Intel board strategy is detailed in the below sections of this post, namely:
- Intel® XDK (cross platform development kit) with the Intel® Cloud Services Platform (CSP)
- Porting native code into HTML5 JavaScript
- Parallel JavaScript (the River Trail project)
- Perceptual Computing
- HTML5 and transparent computing
- Low-Power, High-Performance Silvermont Microarchitecture
- Photonic achitectures to drive the future of computing
- The two-person Executive Office and Intel’s transparent computing strategy as presented so far
I am quite impressed with all of those pieces, just to give my conclusion ahead.
There is, however, a huge challenge for the management as the new two-person Executive Office of Brian M. Krzanich as CEO and Renée J. James as president is to lead the company:
– out of Intel’s biggest flop: at least 3-month delay in delivering the power management solution for its first tablet SoC [‘Experiencing the Cloud’, Dec 20, 2012]
– then Saving Intel: next-gen Intel ultrabooks for enterprise and professional markets from $500; next-gen Intel notebooks, other value devices and tablets for entry level computing and consumer markets from $300 [‘Experiencing the Cloud’, April 17, 2013] in short-term
– also capitalising on Intel Media: 10-20 year leap in television this year [‘Experiencing the Cloud’, Feb 16, 2013] as a huge mid-term opportunity (with Windows Azure Media Services OR Intel & Microsoft going together in the consumer space (again)? [‘Experiencing the Cloud’, Feb 17, 2013] or not)
– as well as further strengthening its position in the Software defined server without Microsoft: HP Moonshot [‘Experiencing the Cloud’, April 10, 2013] effort
– but first and foremost proving that the Urgent search for an Intel savior [‘Experiencing the Cloud’, Nov 21 – Dec 11, 2012] did indeed end with this decision by the Intel board
– for which the litmus test is the company success against the phenomenon of the $99 Android 4.0.3 7” IPS tablet with an Allwinner SoC capable of 2160p Quad HD and built-in HDMI–another inflection point, from China again [‘Experiencing the Cloud’, Dec 3, 2012] which is based on The future of the semiconductor IP ecosystem [‘Experiencing the Cloud’, Dec 13, 2012] being a more and more viable alternative to the closed Intel system of design and manufacturing.
Indeed, Intel completely missed the huge opportunities presented by the explosion in the mobile computing end of the market during the last 3 years resulting in entry level smartphone prices as low as $72+, only 77% higher than Intel’s latest available in products Atom Z2760 processor chip for smartphones and tablets at $41, and 71% lower than Intel’s latest available Core™ i3-3229Y processor chip for lowest power consumption ultrabooks at $250, so by now Intel’s whole business model is in jeopardy:
despite sufficiently early warnings by: ![]()
More information: Apple’s Consumer Computing System: 5 years of “revolutionary” iPhone and “magical” iPad[‘Experiencing the Cloud’, July 9, 2012]:
1. Overall picture at the moment
2. Current iPhone and iPad products
3. Earlier products
4. iCloud
5. iTunes
6. App Store
Let’s see now in detail how the Intel Board decision could be the right one based on deep analysis of the available information so far:
1. Intel® XDK (cross platform development kit) with the Intel® Cloud Services Platform (CSP)
The Intel® XDK (cross platform development kit) can be used to create applications using HTML5 and web services. One such set of services are the Intel® Cloud Services Platform (CSP). The Intel® XDK supports the full spectrum of HTML5 mobile development strategies, including:
- Classic Web Apps – No device interface, no on-device caching (only works online)
- Mobile Web Apps – HTML5 Caching (works online/offline), some device interface (GPS, Accelerometer)
- Hybrid Native Apps – Full device interface, identical to native apps
Each of these strategies has pros and cons – Intel makes it easy to develop using HTML5 and JavaScript, regardless of the precise deployment strategy you choose. Intel’s App Dev Center makes it easy to build and manage deployments to all popular app stores.
With the Intel® XDK, developers really can “write it once, deploy to many.” Currently build for iOS Tablets, iOS Smartphones, Android Tablets, Android Smartphones, Google Play Store, Amazon App Store, Mozilla App Store, Facebook App Center, and the Google Chrome store.
Intel® HTML5 XDK Demo [intelswnetwork YouTube channel, March 25, 2013]
More information:
– Create World Class HTML5 Apps & Web Apps with the XDK [Intel’s App Learning Center, March 1, 2013]
– The XDK turbocharges PhoneGap [Intel’s App Learning Center, March 1, 2013]
– Developing Applications for Multiple Devices [Intel HTML5 development documentation, March 15, 2013]
It is likely that any of your apps fall into one of two broad categories. The first category of apps includes fixed position apps, like a game or interactive app where the layout is fixed and all the assets are placed in a static position. The second app category is a dynamic layout app, like an RSS reader or similar app where you may have content that is in a long list and viewing a specific item just shows a scrolling view to acommodate varying content size. For the second category, positioning and scrolling can usually be handled by simple CSS. Setting your div and body widths to “width=100%” instead of “width=768px” is an example of an approach that should help you use the entire screen regardless of resolution and aspect ratio.
The first category is a lot more complicated and we have added some functions to help you deal with this issue. It should be noted that there is no magic “silver bullet” solution. However, if you design your app with certain things in mind and have a plan for other resolutions, we can take care of some complicated calculations and make sure things are scaled for the best user experience possible.
Before we explain how to use our functions to help with these issues, let’s look at some real devices and their resolutions to get a clearer picture of the issues.
…
Conclusion
Scaling a single codebase for use on multiple devices and resolutions is a formidable challenge, particularly if your app is in the category of apps that are fixed position apps rather than an app that uses a dynamic layout. By designing your app’s layout for the smallest screen ratio expected, you can rely on us to help by performing proper scaling and letting you know the new virtual available screen size. From there you can easily pad your app’s background or reset your application’s world bounds to adapt to different screens on the fly.
For more information, documentation is available at http://www.html5devsoftware.intel.com/documentation. Please email html5tools@intel.com with any questions or post on our forums at http://forums.html5dev-software.intel.com .
App Game Interfaces is a JavaScript execution environment that includes a minimal DOM, primarily to provide access to a partial implementation of HTML5 canvas that is optimized for the Apple iOS and Google Android platforms. The App Game Interfaces augment the Canvas object with multi-channel sound, accelerated physics, and accelerated canvas to provide more realistic modeling and smoother gameplay, more like native capabilities and performance – with HTML5!
The Intel® HTML5 Game Development Experience at GDC 2013 [intelswnetwork YouTube channel, April 5, 2013]
More information:
– HTML5 and Mobile are the Future of Gaming [Intel’s App Learning Center, March 1, 2013]
– Graphics Acceleration for HTML5 and Java Script Engine JIT Optimization for Mobile Devices [Intel Developer Zone article, Jan 4, 2013]
– Convert an App Using HTML5 Canvas to Use App Game Interfaces [Intel HTML5 development documentation, March 4, 2013]
– Application Game Interfaces [Intel HTML5 development Readme, March 1, 2013]
App Game Interfaces uses: 1. Ejecta - Dominic Szablewski - MIT X11 license
(http://opensource.org/licenses/MIT) 2. Box2D - Erin Catto - Box2D License 3. JavaScriptCore - The WebKit Open Source Project - GNU LGPL 2.1
(http://opensource.org/licenses/LGPL-2.1) 4. V8 JavaScript Engine - Google - New BSD license
(http://opensource.org/licenses/BSD-3-Clause) 5. IJG JPEG - Independent JPEG Group – None
(http://www.ijg.org/files/README) 6. libpng - PNG Development Group - zlib/libpng License
(http://opensource.org/licenses/Zlib) 7. FreeType - The FreeType Project - The FreeType License
(http://git.savannah.gnu.org/cgit/freetype/freetype2.git/tree/docs/FTL.TXT) 8. v8 build script - Appcelerator Inc - Apache License 2.0
(http://www.apache.org/licenses/LICENSE-2.0)
The Intel Cloud Services Platform beta provides a set of identity-based services designed for rich interoperability and seamless experiences that cut across devices, operating systems, and platforms. The initial set of services accessed via RESTful APIs provide key capabilities such as identity, location, and context to developers for use in server, desktop, and mobile applications aimed at both consumers and businesses.
For more information, please visit the Intel Cloud Services Platform beta.
Intel® Developer Zone Cloud Services Platform [intelswnetwork YouTube channel, March 26, 2013]
Plucky rebels: Being agile in an un-agile place – Peter Biddle at TED@Intel [TEDInstitute YouTube channel, published May 6, 2013, filmed March 2013]
Intel® Cloud Services Platform Demo at GDC 2013 [intelswnetwork YouTube channel, April 5, 2013]
Intel® Cloud Services Platform [CSP] Technical Overview [intelswnetwork YouTube channel, May 3, 2013]
More information:
– Intel® Cloud Services Platform Overview (video by Norman Chou on Intel Developer Zone, March 19, 2013)
– Intel® Cloud Service Platform beta Overview (presentation by Norman Chou on GSMA OneAPI Developer Day, Feb 26, 2013), see the GSMA page as well
Build apps that seamlessly span devices, operating systems, and platforms.
Learn how you can easily build apps with this collection of identity-based, affiliated services. Services available include Intel Identity Services, Location Based Services, Context Services and Commerce Services. This session will cover the RESTful APIs available for each service, walk you through the easy sign up process and answer your questions. Want to know more? Visit http://software.intel.com/en-us/cloud-services-platform.
2. Porting native code into HTML5 JavaScript
Currently porting native iOS code to HTML5 is supported but via an abstract format which potentially will allow portinf from other OS code in the futures as well:![]()
This app porting relies (or would soon rely, see later) on App Framework (formerly jqMobi) as the “definitive JS library for HTML5 app development” for which Intel is stating:
Create the mobile apps you want with the tools you are comfortable with. Build hybrid mobile apps and web apps using the App Framework and App UI Library, a jQuery-compatible framework that gives you developers all the UX you want in a tight, fast package.
The Intel® HTML5 App Porter Tool Demo at GDC 2013 [intelswnetwork YouTube channel, April 5, 2013]
More information: Intel HTML5 Porter Tool Introduction for Android Developer [Intel Developer Zone blog post, April 5, 2013] which presents the tool as:
![]()
and adds the following important information (note here that instead of App Framework/jqMobi that version relies on the less suitable jQuery Mobile):
The next release is expected to have better integration with Intel® XDK (Intel’s HTML5 cross platform development kit) and have more iOS API coverage in terms of planned features.
2. Porting translated application to different OSs
A translated HTML5 project has a jsproj file for Visual Studio 2012 JavaScript project in Windows Store apps which you are able to open on Windows* 8 in order to run in case of successfully translated application (100% translated API) or continue development in case of placeholders in the code.
While in the associated Technical Reference – Intel® HTML5 App Porter Tool – BETA [Intel Developer Zone article, Jan 17, 2013] you will find all the relevant additional details, from which it is important to add here the following section:
About target HTML5 APIs and libraries
The Intel® HTML5 App Porter Tool – BETA both translates the syntax and semantics of the source language (Objective-C*) into JavaScript and maps the iOS* SDK API calls into an equivalent functionality in HTML5. In order to map iOS* API types and calls into HTML5, we use the following libraries and APIs:
The standard HTML5 API: The tool maps iOS* types and calls into plain standard objects and functions of HTML5 API as its main target. Most notably, considerable portions of supported Foundation framework APIs are mapped directly into standard HTML5. When that is not possible, the tool provides a small adaptation layer as part of its library.
- The jQuery Mobile library: Most of the UIKit widgets are mapped jQuery Mobile widgets or a composite of them and standard HTML5 markup. Layouts from XIB files are also mapped to jQuery Mobile widgets or other standard HTML5 markup.
The Intel® HTML5 App Porter Tool – BETA library: This is a ‘thin-layer’ library build on top of jQuery Mobile and HTML5 APIs and implements functionality that is no directly available in those libraries, including Controller objects, Delegates, and logic to encapsulate jQuery Mobile widgets. The library provides a facade very similar to the original APIs that should be familiar to iOS* developers. This library is distributed with the tool and included as part of the translated code in the
libfolder.You should expect that future versions of the tool will incrementally add more support for API mapping, based on further statistical analysis and user feedback.
3. Parallel JavaScript (the River Trail project)
RiverTrail Wiki [on GitHub edited by Stephan Herhut, April 2313, 2013 version] [April 23]
Background
The goal of Intel Lab’s River Trail project is to enable data-parallelism in web applications. In a world where the web browser is the user’s window into computing, browser applications must leverage all available computing resources to provide the best possible user experience. Today web applications do not take full advantage of parallel client hardware due to the lack of appropriate programming models. River Trail puts the parallel compute power of client’s hardware into the hands of the web developer while staying within the safe and secure boundaries of the familiar JavaScript programming paradigm. River Trail gently extends JavaScript with simple deterministic data-parallel constructs that are translated at runtime into a low-level hardware abstraction layer. By leveraging multiple CPU cores and vector instructions, River Trail achieves significant speedup over sequential JavaScript.
Getting Started
To get a feeling for the programming model and experiment with the API, take a look at our interactive River Trail shell. The shell runs in any current version of Firefox, Chrome and Safari. If you are using Firefox and have installed the River Trail extension (see below on how to), your code will be executed in parallel. If you are using other browsers or have not installed the extension for Firefox, the shell will use a sequential library implementation and you won’t see any speedup.
You need to install our Firefox extension to use our prototype compiler that enables execution of River Trail on parallel hardware. You can download a prebuilt version for Firefox 20.x [April 23] running on Windows and MacOS (older versions for older browsers can be found here). We no longer provide a prebuilt Linux version. However, you can easily build it yourself. We have written a README that explains the process. If you are running Firefox on Windows or Linux, you additionally need to install Intel’s OpenCL SDK (Please note the SDK’s hardware requirements.).
…
River Trail – Parallel Computing in JavaScript [by Stephan Herhut from Intel Labs, delivered on April 2, 2012 at JSConf 2012, published on JSConf EU YouTube channel on Jan 20, 2013]
River Trail Demos at IDF 2012 [intelswnetwork YouTube channel, Sept 24, 2012]
More information:
– River Trail – Parallel Programming in JavaScript [Stephan Herhut on InfoQ, March 29, 2013] a collection which is based on his latest recorded presentation (embedded there) that was delivered at Strange Loop 2012 on Sept 24, 2012 (you can follow his Twitter for further information)
– River Trail: Bringing Parallel JavaScript* to the Web [Intel Developer Zone article by Stephan Herhut, Oct 17, 2012]
– Tour de Blocks: Preview the Benefits of Parallel JavaScript* Technology by Intel Labs [Intel Developer Zone article by Stephan Herhut, Oct 17, 2012]
– Parallel JS Lands [Baby Steps blog by Niko Matsakis at Mozilla, March 20, 2013], see all of his posts in PJs category since January 2009, particularly ‘A Tour of the Parallel JS Implementation’ Part 1 [March 20] and Part 2 [April 4], while from the announcement:
The first version of our work on ParallelJS has just been promoted to mozilla-central and thus will soon be appearing in a Nightly Firefox build near you. … Once Nightly builds are available, users will be able to run what is essentially a “first draft” of Parallel JS. The code that will be landing first is not really ready for general use yet. It supports a limited set of JavaScript and there is no good feedback mechanism to tell you whether you got parallel execution and, if not, why not. Moreover, it is not heavily optimized, and the performance can be uneven. Sometimes we see linear speedups and zero overhead, but in other cases the overhead can be substantial, meaning that it takes several cores to gain from parallelism. …
…
Looking at the medium term, the main focus is on ensuring that there is a large, usable subset of JavaScript that can be reliably parallelized. Moreover, there should be a good feedback mechanism to tell you when you are not getting parallel execution and why not.
…
The code we are landing now is a very significant step in that direction, though there is a long road ahead.
I want to see a day where there are a variety of parallel APIs for a variety of situations. I want to see a day where you can write arbitrary JS and know that it will parallelize and run efficiently across all browsers.
– Parallel javascript (River Trail) combine is not a function [Stack Overflow, April 16-25, 2013] from which it is important to include Stephan Herhut’s answer:
There are actually two APIs:
the River Trail API as described in the GitHub prototype documentation
the Parallel JavaScript API described in the ECMAScript proposal
The two differ slightly, one difference being that the ECMAScript proposal no longer has a combine method but uses a flavor of map that offers the same functionality. Another difference is that the GitHub prototype uses index vectors whereas the proposal version uses multiple scalar indices. Your example, for the prototype, would be written as
var par_A = new ParallelArray([3,3], function(iv) {return iv[1]}); par_A.combine(2, function(i) {return this.get(i) + 1} );In the proposal version, you instead would need to write
var par_A = new ParallelArray([3,3], function(i,j) {return j}); par_A.map(2, function(e, i) { return this.get(i) + 1; });Unfortunately, multi-dimensional map is not yet implemented in Firefox, yet. You can watch bug 862897 on Mozilla’s bug tracker for progress on that front.
Although we believe that the API in the proposal is the overall nicer design, we cannot implement that API in the prototype for technical reasons. So, instead of evolving the prototype half way, we have decided to keep its API stable.
One important thing to note: the web console in Firefox seems to always use the builtin version of ParallelArray and not the one used by a particular website. As a result, if you want to play with the GitHub prototype, you best use the interactive shell from our GitHub website.
Hope this clears up the confusion.
4. Perceptual Computing
Intel is supporting developers interested in adding perceptual computing to their apps with theIntel® Perceptual Computing SDK 2013 Beta. This allows developers to use perceptual computing to create immersive applications that incorporate close-range hand and finger tracking, speech recognition, facial analysis, and 2D/3D object tracking on 2nd and 3rd generation Intel® Core™ processor-powered Ultrabook devices and PCs. Intel has also released the Creative Interactive Gesture Camera as part of the SDK, which allows developers to create the next generation of natural, immersive, innovative software applications on Intel Core processor-powered Ultrabook devices, laptops, and PCs.
How to drive experience with perceptual computing – Achin Bhowmik at TED@Intel [TEDInstitute YouTube channel, published May 6, 2013, filmed March 2013]
Head Coupled Perspective with the Intel® Perceptual Computing SDK [intelswnetwork YouTube channel, March 25, 2013]
Perceptual Computing Challenge Phase 1 Trailer [IntelPerceptual YouTube channel, March 28, 2013]
More information:
– GDC 2013: Perceptual Computing, HTML5, Havok, and More [Intel Developer Zone blog post, April 2, 2013]
– Introducing the Intel® Perceptual Computing SDK 2013 [Intel Developer Zone blog post, April 5, 2013]
– Perceptual Computing: Ten Top Resources for Developers [Intel Developer Zone blog post, Jan 4, 2013]
5. HTML5 and transparent computing
Why Intel Loves HTML5 [intelswnetwork YouTube channel, Dec 20, 2012]
App Development Without Boundaries [Intel Software Adrenaline article, April 1, 2013]
HTML5 Reaches More Devices and More Users, More Effectively
There are a lot of reasons to like HTML5. It’s advanced. It’s open. It’s everywhere. And, it’s versatile.
But Intel loves HTML5 because our vision for the future is a world where developers can create amazing cross-platform experiences that flow freely from device to device, and screen to screen—a world where apps can reach more customers and get to market faster, without boundaries.
HTML5 helps make that world possible.
…
Many Devices, One Platform [Intel Software Adrenaline article, Dec 11, 2012]
The Three Design Pillars of Transparent Computing
Welcome to the new, transparent future, where users expect software apps to work equally well no matter what device they run on, whether on an Ultrabook™ device or an Android* phone, a netbook or a tablet. This is the concept of transparent computing: with the assumed level of mobility expected, today’s consumers demand seamless transitions for a single app on multiple platforms. Developers must deliver code that works just about everywhere, with standard usability, and with strong security measures.
It’s a tall order, but help is available. As long as teams understand some of the simple design considerations and usability frameworks, which are outlined in this article, they can expand their app appeal across many profitable niches and embrace transparent computing.
There are three key design principles that comprise the transparent computing development model:
Cross-platform support
Standard usability themes
Enhanced security features
If developers can think in these broad strokes and plan accordingly, the enhanced effect of multiple platform revenues and word-of-mouth marketing can result in the income streams that your entire app portfolio will appreciate.
…
More information:
– Transparent Computing: One Platform to Develop Them All [Intel Developer Zone blog post, Sept 13, 2012]
– Transparent Computing with Freedom Engine – HTML5 and Beyond [Intel Developer Zone blog post, Oct 15, 2012]
– Intel Cloud Services Platform Private Beta [Intel Developer Zone blog post, Oct 18, 2012]
– App Show 33: A Recap of Day Two at IDF 2012 [Intel Developer Zone blog post, Nov 9, 2012]
– Cross-Platform Development: What The Stats Say [Intel Developer Zone blog post, March 7, 2013]
– Intel’s Industry Expert Examines Cross-platform Challenges and Solutions [Intel Software Adrenaline article, April 16, 2013]
– Security Lets You Make the Most of the Cloud [Intel Software Adrenaline infographic, April 10, 2013]
– Mechanisms to Protect Data in the Open Cloud [Intel Software Adrenaline whitepaper, April 10, 2013]
– Intel and VMware security solutions for business computing in the cloud [Intel Software Adrenaline solution brief, April 10, 2013]
– The Intel® HTML5 Game Development Experience at GDC 2013 [Intel Developer Zone blog post, April 5, 2013]
– Intel Developer Forum 2012 Keynote, Renée James Transcript (PDF 190KB)
… transparent computing is really about allowing experiences to seamlessly cross across different platforms, both architectures and operating system platform boundaries. It makes extensive use of technologies like HTML5 – which we’re going to talk a lot more about in a second – and in house cloud services. It represents for us the direction that we believe we need to go as an industry. And it’s the next step really beyond ubiquitous computing.
…
We need three things. We need a programming environment that crosses across platforms and architectures and the boundaries. We need a flexible and secure cloud infrastructure. And we need a more robust security architecture from client to the data center.
…
We believe that HTML5 as the application programming language is what can deliver a seamless and consistent environment across the different platforms – across PCs, tablets, telephones, and into the car.
… transparent computing obviously relies on the cloud to provide the developer and the application transparent services that move across platforms and ecosystem boundaries.
…
Intel is working on an integrated set of cloud services for developers that we would host that would give some of the core elements required to really realize our vision around transparent computing. Some of them would be location services, like Peter demonstrated this morning; digital storefronts, federated identity attestation, some of the things that are required to know who’s where on which device, sensor and context APIs for our platforms, and, of course, business analytics and business intelligence.
We will continue to roll these things out over the course of the year, so you should look for more from us on that. And as I said, these will be predominantly developer services, backend services for developers as they create application.
…
For the cloud, as we migrate resources across these different datacenters and different environments, as we move applications and workloads, we have to do it in a secure way. And one of the ways that you can do that on our platforms, on Intel’s servers, is using Trusted Execution, or TXT. TXT allows data operations to occur isolated in their own execution environment from the rest of the system and safe from malware.
…
In transparent computing, the security of the device is going to be largely around identity management. In addition to device management and application and software security, which we’ve been working on for a while, we have a lot of work to do in the area of identity and how we protect people – not only their data, but who they are at transactions, as they move these experiences across these different devices.
Identity and attestation we believe will become key underpinnings for all mobile transparent computing across different platforms and the cloud. Underneath it all, we’re going to have to have a very robust set of hardware features, which we plan to have, to secure that information. It’s going to be even more critical especially as we think about mobile devices and we think about identity and attestation that we’re able to truly secure and know that it is as safe and as known good as possible.
…
We will continue to provide direct distribution support for your applications and services through AppUp, and those of you that know about it, fabulous. If you don’t, AppUp is the opportunity to distribute through a digital storefront across 45 countries, around Intel platforms. We support Windows and Tizen and HTML5, both native and other apps.
In addition to all of that, we will be revitalizing the software business network, which we’ve used to pair you up with other Intel distributors and Intel hardware partners for exclusive offers and bundles. As we see more and more solutions in our industry, we want to make sure our developers are able to connect with people building on Intel platforms. And other additional marketing programs and that kind of thing are all going to be in the same place.
And in Q4, we will have a specific program launched on HTML5. That program will help you write applications across multiple environments. We’ll be doing training, we’ll have SDKs, there will be tools. We will be working on how you run across IOS, Android, Windows, Linux, and Tizen. So, please stay tuned and go to the developer’s center for that.
Finally, today is just the start of our discussion on transparent computing. In the era of ubiquitous computing, we had that industry vision for a decade, and now that’s become a reality. And just like when we first predicted there was going to be a billion connected computers – I still remember it, it sounded so farfetched at that point in time decades ago – transparent computing seems pretty far away from where we stand today, but we have always believed that the future of computing is what we make it. And we believe that the developers, our developers around our platform, can embrace a new paradigm for computing, a paradigm that users want us to go solve. And we look forward to being your partner for the next era of computing, and delivering it transparently.
Chip Shot: Intel Extends HTML5 Capabilities for App Developers [Intel Newsroom, Feb 25, 2013]
To complement and grow its HTML5 capabilities, Intel has acquired the developer tools and build system from appMobi. Intel also hired the tool-related technical staff to help extend Intel’s existing HTML5 capabilities and accelerate innovation and delivery of HTML5 tools for cross platform app developers. Software developers continue to embrace HTML5 as an easy to use language to create cross platform apps. Evans Data finds 43 percent of all mobile developers indicate current use of HTML5 and an additional 38 percent plan to use HTML5 in the coming year. App developers can get started building HTML5 cross-platform apps today at: software.intel.com/html5. Visit the Intel Extends HTML5 Capabilities blog post for more information.
Intel extends HTML5 capabilities [Intel Developer Zone, Feb 22, 2013]
Developers continue to tell Intel they are looking to HTML5 to help improve time to market and reduce cost for developing and deploying cross-platform apps. At the same time, app developers want to maximize reach to customers and put their apps into multiple stores. Intel is dedicated to delivering software development tools and services that can assist these developers. I am pleased to let you know that Intel recently acquired the developer tools and build system from appMobi. While we’ve changed the names of the tools, the same capabilities will be there for you. You can check these tools out and get started writing your own cross platform apps now by visiting http://software.intel.com/html5 and registering to access the tools. Developers already using the appMobi tools will be able to access their work and files as well. If you weren’t already using appMobi development tools, I invite you to try them out and see if they fit your HTML5 app development needs. You will find no usage or licensing fees for using the tools.
We are also excited to bring many of the engineers who created these tools to Intel. These talented tool engineers complement Intel’s existing HTML5 capabilities and accelerate innovation and delivery of HTML5 tools for cross platform app developers.
I hope you will visit http://software.intel.com/html5 soon to check out the tools and return often to learn about the latest HTML5 developments from Intel.
One Code Base to Rule Them All: Intel’s HTML5 Development Environment [Intel Developer Zone, March 12, 2013]
If you’re a developer searching for a great tool to add to your repertoire, you’ll want to check out Intel’s HTML5 Development Environment, an HTML5-based development platform that enables developers to create one code base and port it to multiple platforms. Intel recently purchased the developer tools and build system from appMobi:
“While we’ve changed the names of the tools, the same capabilities will be there for you. You can check these tools out and get started writing your own cross platform apps now by visiting http://software.intel.com/html5 and registering to access the tools. Developers already using the appMobi tools will be able to access their work and files as well. If you weren’t already using appMobi development tools, I invite you to try them out and see if they fit your HTML5 app development needs. You will find no usage or licensing fees for using the tools.”
You can view the video below to see what this purchase means for developers who have previously used AppMobi’s tools:
For appMobi Developers: How Does Intel’s Acquisition Affect Me? [appMobi YouTube channel, Feb 22, 2013]
What is the HTML5 Development Environment?
Intel’s HTML5 Development Environment is a cloud-based, cross-platform HTML5 application development interface that makes it as easy as possible to build an app and get it out quickly to a wide variety of software platforms. It’s easy to use, free to get started, and everything is based right within the Web browser. Developers can create their apps, test functions, and debug their projects easily, putting apps through their virtual paces in the XDK which mimics real world functionality from within the Web browser.
This environment makes it as simple as possible to develop with HTML5, but by far the biggest advantage of using this service is the ability to build one app on whatever platform that developers are comfortable with and then deploy that app across multiple platforms to all major app stores. The same code foundation can be built for iOS, Web apps, Android, etc. using just one tool to create, debug, and deploy.
As appMobi is also the most popular HTML5 application development tool on the market with over 55,000 active developers using it every month to create, debug, and deploy, this tool is especially welcome. The HTML5 Development Environment makes it easy to create one set of code and seed it across multiple cross-platforms, making the process of development – including getting apps to market – more efficient for developers.
HTML5 is quickly becoming a unifying code platform for both mobile and desktop development. Because of this, Intel and appMobi have teamed up to support quick HTML5 app development for both PCs and Ultrabook™ devices. The XDK makes developing apps as easy as possible, but the best part about it is how fast apps can go from the drawing board to consumer-facing stores. Developers can also employ the XDK to reach an ever-growing base of Ultrabook users with new apps that utilize such features as touch, accelerometer, and GPS.
The Intel HTML5 XDK tools can be used to create apps for a whole new market of consumers looking to access all the best features that an HTML5-based app for Ultrabook devices has to offer. For example, every 16 seconds, an app is downloaded via Intel’s AppUp store, and there are over 2.6 billion potential PCs reachable from this platform. Many potential monetization opportunities exist for developers by utilizing Intel Ultrabook-specific features in their apps such as touch, accelerometer, and GPS, features traditionally seen only in mobile and tablet devices. Intel’s HTML5 development tools give developers the tools to quickly create, test, and deploy HTML5-based apps that in turn can be easily funneled right into app stores and thus into the hands of PC and Ultrabook device users.
Easy build process
The App Starter offers an interactive wizard to guide developers gently through the entire build process. This includes giving developers a list of the required plugins, any certificates that might be lacking, and any assets that might need to be pulled together. It will generate the App Framework code for you.
Developers can upload their own projects; a default template is also available. A demo app is automatically generated. Once an app is ready to build, developers are given an array of different services to choose from. Click on “build now”, supply a title, description and icon in advance, and the App Starter creates an app bundle that can then be submitted to different app stores/platforms.
The XDK
One of the HTML5 Development Environment’s most appealing features is the XDK (cross-platform development kit). This powerful interface supports robust HTML5 mobile development, which includes hybrid native apps, enhanced Web apps, mobile Web apps, and classic Web apps to give developers the full range of options.
The XDK makes testing HTML5 apps as easy as possible. Various form factors – phones, tablets, laptops, etc. – can be framed around an app to simulate how it would function on a variety of devices. In addition to tablet, phone, and PC emulations, there is also a full screen simulation of different Ultrabook device displays within the XDK. This is an incredibly useful way to test specific Ultrabook features in order to make sure that they are at maximum usability for consumers. The XDK for Ultrabook apps enables testing for mouse, keyboard, and touch-enabled input, which takes the guesswork out of developing for touch-based Ultrabook devices.
One tool, multiple uses
Intel’s HTML5 Development Environment is a cross-platform development service and packaging tool. It enables HTML5 developers to package their applications, optimize those applications, test with features, and deploy to multiple services.
Rather than building separate applications for all the different platforms out there, this framework makes it possible to build just one with HTML5 and port an app to multiple platforms. This is a major timesaver, to say the very least. Developers looking for ways to streamline their work flow and get their apps quickly to end users will appreciate the user-friendly interface, rich features, and in-browser feature testing. However, the most appealing benefit is the ability to build one app instead of several different versions of one app and deploy it across multiple platforms for maximum market exposure.
Chip Shot: Intel Expands Support of HTML5 with Launch of App Development Environment [Intel Newsroom, April 10, 2013]
At IDF Beijing, Intel launched the Intel® HTML5 Development Environment that provides a cross-platform environment to develop, test and deploy applications that can run across multiple device types and operating system environments as well as be available in various application stores. Based on web standards and supported by W3C, HTML5 makes it easier for software developers to create applications once to run across multiple platforms. Intel continues to invest in HTML5 to help mobile application developers lower total costs and improve time-to-market for cross-platform app development and deployment. Developers can access the Intel HTML5 Development Environment from the Intel® Developer Zone at no cost.
Intel Cloud Services Platform Open beta [Intel Developer Zone blog post, Dec 13, 2012]
Doors to our beta open today. Welcome! For those who participated in our private beta, thank you. Your feedback and ideas were awesome and will clearly make our services more useful for other developers. We are continuing to work out the kinks in our Wave 1 Services (Identity, Location and Context) and your ideas help us build what you want to use. We are at a point where we feel ready to invite others to try our services. So, today we open the doors to the broader developer community.
Our enduring mission with the Intel Cloud Services Platform beta is to give you key building blocks to deliver transparent computing experiences that seamlessly span devices, operating systems, stores and even ecosystems. With this release, “Wave 2”, we introduce a collection of Commerce Services that provide a common billing provider for apps and services deployed on the Intel Cloud Services Platform. Other cool stuff we’ve added includes Geo Messaging and Geo Fencing to Location Based Services and Behavioral Models for cuisine preferences and destination probability to Context Services.
For the open beta, we are introducing a Technical Preview of Curation, Catalog and Security. These are early releases, so some features may change, but we want to get you coding around these, so you can tell us what you think. We know building apps that provide users with a high degree of personalization often means spending WEEKS of valuable development time. Also, developing apps that are truly cross platform, cross domain and cross industry is still extremely difficult to do. So, our objective with Curation and Catalog Services is to make it really easy for you to create complex functionalities such as schemaless catalogs, developer- or user-curated lists, and secure client-side storage of data at rest. Play around with these services and give us feedback.
In addition to new services, we have invested heavily in a scalable and robust infrastructure. You need to be able to trust that our services will just work. To help you out, we have created a support team that you’ll want to call and talk to. We have 24×7 support and various ways you can reach out to us. You can contact us by phone (1-800-257-5404, option 4), email or our community forums.
To get the latest on what’s new and useful, check out our community. If you haven’t checked out our Services – remember the door is open. Try them. If you have thoughts about our platform, I want to hear them. Find me on twitter (@PNBLive).
6. Low-Power, High-Performance Silvermont Microarchitecture
Intel’s new Atom chips peak on performance, power consumption [computerworld YouTube channel, May 7, 2013]
Intel Launches Low-Power, High-Performance Silvermont Microarchitecture [press release, May 6, 2013]
NEWS HIGHLIGHTS:
- Intel announces Silvermont microarchitecture, a new design in Intel’s 22nm Tri-Gate SoC process delivering significant increases in performance and energy efficiency.
- Silvermont microarchitecture delivers ~3x more peak performance or the same performance at ~5x lower power over current-generation Intel® Atom™ processor core.1
- Silvermont to serve as the foundation for a breadth of 22nm products targeted at tablets, smartphones, microservers, network infrastructure, storage and other market segments including entry laptops and in-vehicle infotainment.
SANTA CLARA, Calif., May 6, 2013 – Intel Corporation today took the wraps off its brand new, low-power, high-performance microarchitecture named Silvermont.
The technology is aimed squarely at low-power requirements in market segments from smartphones to the data center. Silvermont will be the foundation for a range of innovative products beginning to come to market later this year, and will also be manufactured using the company’s leading-edge, 22nm Tri-Gate SoC manufacturing process, which brings significant performance increases and improved energy efficiency.
“Silvermont is a leap forward and an entirely new technology foundation for the future that will address a broad range of products and market segments,” said Dadi Perlmutter, Intel executive vice president and chief product officer. “Early sampling of our 22nm SoCs, including “Bay Trail” and “Avoton” is already garnering positive feedback from our customers. Going forward, we will accelerate future generations of this low-power microarchitecture on a yearly cadence.”
The Silvermont microarchitecture delivers industry-leading performance-per-watt efficiency.2 The highly balanced design brings increased support for a wider dynamic range and seamlessly scales up and down in performance and power efficiency. On a variety of standard metrics, Silvermont also enables ~3x peak performance or the same performance at ~5x lower power over the current-generation Intel® Atom™ processor core.1
Silvermont: Next-Generation Microarchitecture
Intel’s Silvermont microarchitecture was designed and co-optimized with Intel’s 22nm SoC process using revolutionary 3-D Tri-gate transistors. By taking advantage of this industry-leading technology, Intel is able to provide a significant performance increase and improved energy efficiency.
Additional highlights of the Silvermont microarchitecture include:
A new out-of-order execution engine enables best-in-class, single-threaded performance.1
A new multi-core and system fabric architecture scalable up to eight cores and enabling greater performance for higher bandwidth, lower latency and more efficient out-of-order support for a more balanced and responsive system.
New IA instructions and technologies bringing enhanced performance, virtualization and security management capabilities to support a wide range of products. These instructions build on Intel’s existing support for 64-bit and the breadth of the IA software installed base.
Enhanced power management capabilities including a new intelligent burst technology, low– power C states and a wider dynamic range of operation taking advantage of Intel’s 3-D transistors. Intel® Burst Technology 2.0 support for single- and multi-core offers great responsiveness scaled for power efficiency.
“Through our design and process technology co-optimization we exceeded our goals for Silvermont,” said Belli Kuttanna, Intel Fellow and chief architect. “By taking advantage of our strengths in microarchitecture development and leading-edge process technology, we delivered a technology package that enables significantly improved performance and power efficiency – all while delivering higher frequencies. We’re proud of this accomplishment and believe that Silvermont will offer a strong and flexible foundation for a range of new, low-power Intel SoCs.”
Architecting Across a Spectrum of Computing
Silvermont will serve as the foundation for a breadth of 22nm products expected in market later this year. The performance-per-watt improvements with the new microarchitecture will enable a significant difference in performance and responsiveness for the compute devices built around these products.
Intel’s quad-core “Bay Trail” SoC is scheduled for holiday 2013 tablets and will more than double the compute performance capability of Intel’s current-generation tablet offering1. Due to the flexibility of Silvermont, variants of the “Bay Trail” platform will also be used in market segments including entry laptop and desktop computers in innovative form factors.
Intel’s “Merrifield” [aimed at high-end smartphones, successor to Medfield] is scheduled to ship to customers by the end of this year. It will enable increased performance and battery life over current-generation products1 and brings support for context aware and personal services, ultra-fast connections for Web streaming, and increased data, device and privacy protection.
Intel’s “Avoton” will enable industry-leading energy efficiency and performance-per-watt for microservers2, storage and scale out workloads in the data center. “Avoton” is Intel’s second-generation Intel® Atom™ processor SoC to provide full server product capability that customers require including 64-bit, integrated fabric, error code correction, Intel virtualization technologies and software compatibility. “Rangeley” is aimed at the network and communication infrastructure, specifically for entry-level to mid-range routers, switches and security appliances. Both products are scheduled for the second half of this year.
Concurrently, Intel is delivering industry-leading advancements on its next-generation, 22nm Haswell microarchitecture for Intel® Core™ processors to enable full-PC performance at lower power levels for innovative “2-in-1” form factors, and other mobile devices available later this year. Intel also plans to refresh its line of Intel® Xeon® processor families across the data center on 22nm technology, delivering better performance-per-watt and other features.
“By taking advantage of both the Silvermont and Haswell microarchitectures, Intel is well positioned to enable great products and experiences across the full spectrum of computing,” Perlmutter said.
1 Based on the geometric mean of a variety of power and performance measurements across various benchmarks. Benchmarks included in this geomean are measurements on browsing benchmarks and workloads including SunSpider* and page load tests on Internet Explorer*, FireFox*, & Chrome*; Dhrystone*; EEMBC* workloads including CoreMark*; Android* workloads including CaffineMark*, AnTutu*, Linpack* and Quadrant* as well as measured estimates on SPECint* rate_base2000 & SPECfp* rate_base2000; on Silvermont preproduction systems compared to Atom processor Z2580. Individual results will vary. SPEC* CPU2000* is a retired benchmark. *Other names and brands may be claimed as the property of others.
2 Based on a geometric mean of the measured and projected power and performance of SPECint* rate_base2000 on Silvermont compared to expected configurations of main ARM*-based mobile competitors using descriptions of the architectures; assumes similar configurations. Numbers may be subject to change once verified with the actual parts. Individual results will vary. SPEC* CPU2000* is a retired benchmark; results are estimates. *Other names and brands may be claimed as the property of others.
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to: www.intel.com/performance.
For more information see the “Intel Atom Silvermont” Google search between May 6 and 8. From the accompanying Intel Next Generation Low Power Micro-Architecture webcast presentation I will include here the following slide only:
![]()
about which it was noted in the Deep inside Intel’s new ARM killer: Silvermont [The Register, May 8, 203] report that:
Now that Intel has created an implementation of the Tri-Gate transistor technology specifically designed for low-power system-on-chip (SoC) use – and not just using the Tri-Gate process it employs for big boys such as Core and Xeon – it’s ready to rumble.
Tri-Gate has a number of significant advantages over tried-and-true planar transistors, but the one that’s of particular significance to Silvermont is that when it’s coupled with clever power management, Tri-Gate can be used to create chips that exhibit an exceptionally wide dynamic range – meaning that they can be turned waaay down to low power when performance needs aren’t great, then cranked back up when heavy lifting is required.
This wide dynamic range, Kuttanna said, obviates the need for what ARM has dubbed a big.LITTLE architecture, in which a low-power core handles low-performance tasks, then hands off processing to a more powerful core – or cores – when the need arises for more oomph.
“In our case,” he said, “because of the combination of architecture techniques as well as the process technology, we don’t really need to do that. We can go up and down the range and cover the entire performance range.” In addition, he said, Silvermont doesn’t need to crank up its power as high as some of those competitors to achieve the same amount of performance.
Or, as Perlmutter put it more succinctly, “We do big and small in one shot.”
Equally important is the fact that a wide dynamic range allows for a seamless transition from low-power, low-performance operation to high-power, high-performance operation without the need to hand off processing between core types. “That requires the state that you have been operating on in one of the cores to be transferred between the two cores,” Kuttanna said. “That requires extra time. And the long switching time translates to either a loss in performance … or it translates to lower battery life.”
Intel’s 1h20m long Intel Next Generation Low Power Micro-Architecture – Webcast is available online for further details about Silvermont. The technical overview starts at [21:50] (Slide 15) and you can also read a summary of some of the most interesting points by CNXSoft.
7. Photonic achitectures to drive the future of computing
TED and Intel microdocumentary – Mission (Im)possible: Silicon photonics featuring Mario Paniccia [TEDInstitute YouTube channel, published May 6, 2013; first shown publicly in March 2013]
[2:14] You can do now a 100 gig, you can do 200 gig. You can imagine doing a terabit per second in the next couple of years. At a terabit per second you’re talking about transferring or downloading a season of HDTV from one device to another in less than a second. It’s going to allow us to keep up with Moore’s law, and allow us to move information and constantly feed Moore’s law in our processors and so we will not be limited anymore by the interconnect, or the connectivity. [2:44]
Intel considered this innovation an inflection point already back in 2010, see:
Justin Rattner, Mario Paniccia and John Bowers describe the impact and significance of the 50G Silicon Photonics Link [channelintel YouTube channel, July 26, 2010]
Now as the technology is ready for commercialisation this year Intel is even more enthuasiastic: Justin Rattner IDF Beijing 2013 Keynote-Excerpt: Silicon Photonics [channelintel YouTube channel, May 6, 2013]
Silicon photonics uses light (photons) to move huge amounts of data at extremely high speeds over a thin optical fiber rather than using electrical signals over a copper cable. But that is not all: Silicon Photonics: Disrupting Server Design [DataCenterVideos YouTube channel, Jan 22, 2013, Recorded at the Open Compute Summit, Jan 17, 2013, Santa Clara, California]
More information:
– Intel, Facebook Collaborate on Future Data Center Rack Technologies [press release, Jan 16, 2013]
New Photonic Architecture Promises to Dramatically Change Next Decade of Disaggregated, Rack-Scale Server Designs
-
Intel and Facebook* are collaborating to define the next generation of rack technologies that enables the disaggregation of compute, network and storage resources.
-
Quanta Computer* unveiled a mechanical prototype of the rack architecture to show the total cost, design and reliability improvement potential of disaggregation.
-
The mechanical prototype includes Intel Silicon Photonics Technology, distributed input/output using Intel Ethernet switch silicon, and supports the Intel® Xeon® processor and the next-generation system-on-chip Intel® Atom™ processor code named “Avoton.”
-
Intel has moved its silicon photonics efforts beyond research and development, and the company has produced engineering samples that run at speeds of up to 100 gigabits per second (Gbps).
– Silicon Photonics Research [Intel Labs microsite]
– The Facebook Special: How Intel Builds Custom Chips for Giants of the Web [Wired, May 6, 2013]
– Meet the Future of Data Center Rack Technologies [Data Center Knowledge, Feb 20, 2013] by Raejeanne Skillern, Intel’s director of marketing for cloud computing
… Let’s now drill down into some of all-important details that shed light on what this announcement means in terms of the future of data center rack technologies.
What is Rack Disaggregation and Why is It Important?
Rack disaggregation refers to the separation of resources that currently exist in a rack, including compute, storage, networking and power distribution, into discrete modules. Traditionally, a server within a rack would each have its own group of resources. When disaggregated, resource types can then be grouped together, distributed throughout the rack, and upgraded on their own cadence without being coupled to the others. This provides increased lifespan for each resource and enables IT managers to replace individual resources instead of the entire system. This increased serviceability and flexibility drives improved total cost for infrastructure investments as well as higher levels of resiliency. There are also thermal efficiency opportunities by allowing more optimal component placement within a rack.
Intel’s photonic rack architecture, and the underlying Intel silicon photonics technologies, will be used for interconnecting the various computing resources within the rack. We expect these innovations to be a key enabler of rack disaggregation.
Why Design a New Connector?
Today’s optical interconnects typically use an optical connector called MTP. The MTP connector was designed in the mid-1980s for telecommunications and not optimized for data communications applications. At the time, it was designed with state-of-the-art materials manufacturing techniques and know-how. However, it includes many parts, is expensive, and is prone to contamination from dust.
The industry has seen significant changes over the last 25 years in terms of manufacturing and materials science. Building on these advances, Intel teamed up with Corning, a leader in optical fiber and cables, to design a totally new connector that includes state-of-the-art manufacturing techniques and abilities; a telescoping lens feature to make dust contamination much less likely; with up to 64 fibers in a smaller form factor; fewer parts – all at less cost.
What Specific Innovations Were Unveiled?
The mechanical prototype includes not only Intel silicon photonics technology, but also distributed input/output (I/O) using Intel Ethernet switch silicon, and supports Intel Xeon processor and next-generation system-on-chip Intel Atom processors code named “Avoton.” …
In fact this will lead to a CPU – Memory – Storage … disaggregation as shown by the following Intel slide:
which will lead to new “Photonic Architectures”, or more precisely “Photonic Many-Core Architectures” (or later on even “Photonic/Optical Computing”), much more efficient than anything so far. For possibilities see these starting documents in academic architecture research:
– Photonic Many-Core Architecture Study Abstract [HPEC 2008, May 29, 2008]
– Photonic Many-Core Architecture Study Presentation [HPEC 2008, Sept 23, 2008]
– Building Manycore Processor-to-DRAM Networks Using Monolithic Silicon Photonics Abstract [HPEC 2008, Sept 23, 2008]
– Building Manycore Processor-to-DRAM Networks Using Monolithic Silicon Photonics Presentation [HPEC 2008, Sept 23, 2008]
Intel made available the following Design Guide for Photonic Architecture Draft Document v 0.5 [Jan 16, 2013] where we can find the following three architectures:
3.2 Interconnect Topology with a ToR [Top of Rack] Switch
One particular implementation of the Photonically Enabled Architecture which is supported by the New Photonic Connector is shown below in Figure 3.1. In this implementation the New Photonic Connector cables are used to connect the compute systems arrayed throughout the rack to a Top of Rack switch. These intra-rack connections are currently made through electrical cabling, often using Ethernet signaling protocols at various line rates. The Photonically Enabled Architecture envisions a system where the bandwidth density, line rate scalability and easier cable routing provide value in this implementation model. One key feature of this architecture is that the line rate and optical technology are not dictated; rather the lowest cost technology which can support the bandwidth demands and provide the functionality required to support future high speed and dense applications can be deployed in this model consistent with the physical implementation model. This scalability of the architecture is a key value proposition of the design. Not only is the architecture scalable for data rate in the optical cable, but scalability of port count in each connection is also possible by altering the physical cabling and optical modules.
Figure 3.1: Open Rack with Optical Interconnect.
In this architectural concept the green lines represent optical fiber cables terminated with the New Photonic Connector. They connect the various compute systems within the rack to the Top of Rack (TOR) switch. The optical fibers could contain up to 64 fibers and still support the described New Photonic Connector mechanical guidelines.One key advantage of the optically enabled architecture is that it supports disaggregation in the rack based design of the various system functionality, which means separate and discrete portions of the system resources may be brought together. One approach to disaggregation is shown below in Figure 3.2; in the design shown here the New Photonic Connector optical cables are still connecting a computing platform to a Top of Rack switch, but the configuration of the components has been altered to allow for a more modular approach to system upgrade and serviceability. In this design the computing systems have been configured in ‘trays’ containing a single CPU die and the associated memory and control, while communication is aggregated between three of these trays through a Silicon Photonics module to a Top of Rack switch. The Top of Rack switch now communicates to the individual compute elements through a Network Interface Chip (NIC) while also supporting an array of Solid State Disk Drives (SSD’s) and potentially additional computing hardware to support the networking interfaces. This approach would allow for the modular upgrade of the computing and memory infrastructure without burdening the user with the cost of upgrading the SSD infrastructure simultaneously provided the IO infrastructure remains constant. Other options for the disaggregated system architecture are of course also possible, potentially leading to the disaggregation of the memory system as well.
Figure 3-2: Disaggregated Photonic Architecture Topology
with a ToR Switch.
This design shows 3 compute trays connected through a single New Photonic Connector enabled optical cable to a Top of Rack (TOR) switch supporting Network Interface Chip (NIC) elements, Solid State Disk Drives (SSD’s), Switching functionality and additional compute resources.3.3 Interconnect Topology with Distributed Switch Functionality
The Photonically Enabled Architecture which is supported by the New Photonic Connector cable and connector concept can support several different types of architectures, each with specific advantages. One particular type of architecture, which also takes advantage of the functionality of another Intel component, an Intel Switch Chip, is shown in Figure 3.3, shown below. In this architecture the Intel Switch Chip is configured in such a way as to support both aggregation of data streams to reduce overall fiber and cabling burden as well as a distributed switching functionality.
The distributed switch functionality supports the modular architecture which was discussed in previous sections. This concept allows for a very granular approach to the deployment of resources throughout the data center infrastructure which supports greater resiliency through a smaller impact from a failure event. The concept also supports a more granular approach to upgradability and potentially could enable re-partitioning of the architecture in such a way that system resources can be better shared between different compute elements.
In Figure 3.3 an example is shown of 100Gbps links between compute systems and a remote storage node. Both PCIe and Ethernet networking protocols may be used in the same rack system, all enabled by the functionality of the Intel Switch Chip (or Device). It should be understood that the components in this vision could be swapped dynamically and asymmetrically so that improvements in bandwidth between particular nodes could be upgraded individually or new functionality could be incorporated as it becomes available.
Figure 3.3: An example of a Photonically Enabled Architecture
relying upon the New Photonic Connector concept, Silicon Photonics
and the Intel Switch Chip (or Device).
In this example the switching between the rack nodes is accomplished in a distributed manner through the use of these switch chips.
Note that there is very little information about Kranich’s manufacturing technology winning cards. I found only this one although there might be several others as well.
8. The two-person Executive Office and Intel’s transparent computing strategy as presented so far
Newly Elected Intel CEO, Brian Krzanich Talks About His New Job [channelintel YouTube channel, May 2, 2013]
Intel Board Elects Brian Krzanich as CEO [Intel Newsroom, May 2, 2013]
SANTA CLARA, Calif., May 2, 2013 – Intel Corporation announced today that the board of directors has unanimously elected Brian Krzanich as its next chief executive officer (CEO), succeeding Paul Otellini. Krzanich will assume his new role at the company’s annual stockholders’ meeting on May 16.
Krzanich, Intel’s chief operating officer since January 2012, will become the sixth CEO in Intel’s history. As previously announced, Otellini will step down as CEO and from the board of directors on May 16.
“After a thorough and deliberate selection process, the board of directors is delighted that Krzanich will lead Intel as we define and invent the next generation of technology that will shape the future of computing,” said Andy Bryant, chairman of Intel.
“Brian is a strong leader with a passion for technology and deep understanding of the business,” Bryant added. “His track record of execution and strategic leadership, combined with his open-minded approach to problem solving has earned him the respect of employees, customers and partners worldwide. He has the right combination of knowledge, depth and experience to lead the company during this period of rapid technology and industry change.”
Krzanich, 52, has progressed through a series of technical and leadership roles since joining Intel in 1982.
“I am deeply honored by the opportunity to lead Intel,” said Krzanich. “We have amazing assets, tremendous talent, and an unmatched legacy of innovation and execution. I look forward to working with our leadership team and employees worldwide to continue our proud legacy, while moving even faster into ultra-mobility, to lead Intel into the next era.”
The board of directors elected Renée James, 48, to be president of Intel. She will also assume her new role on May 16, joining Krzanich in Intel’s executive office.
“I look forward to partnering with Renée as we begin a new chapter in Intel’s history,” said Krzanich. “Her deep understanding and vision for the future of computing architecture, combined with her broad experience running product R&D and one of the world’s largest software organizations, are extraordinary assets for Intel.”
As chief operating officer, Krzanich led an organization of more than 50,000 employees spanning Intel’s Technology and Manufacturing Group, Intel Custom Foundry, NAND Solutions group, Human Resources, Information Technology and Intel’s China strategy.
James, 48, has broad knowledge of the computing industry, spanning hardware, security, software and services, which she developed through leadership positions at Intel and as chairman of Intel’s software subsidiaries — Havok, McAfee and Wind River. She also currently serves on the board of directors of Vodafone Group Plc and VMware Inc. and was chief of staff for former Intel CEO Andy Grove.
Additional career background on both executives is available at newsroom.intel.com.
The prominent first external reaction to that: Intel Promotes From Within, Naming Brian Krzanich CEO [Bloomberg YouTube channel, May 2, 2013]
Intel’s Krzanich the 6th Inside Man to Be CEO [Bloomberg YouTube channel, May 2, 2013]
Can Intel Reinvent Itself… Again? [Bloomberg YouTube channel, May 3, 2013]
Brian M. Krzanich, Chief Executive Officer (Elect), Executive Office
Brian M. Krzanich will become the chief executive officer of Intel Corporation on May 16. He will be the sixth CEO in the company’s history, succeeding Paul S. Otellini.
Krzanich has progressed through a series of technical and leadership roles at Intel, most recently serving as the chief operating officer (COO) since January 2012. As COO, his responsibilities included leading an organization of more than 50,000 employees spanning Intel’s Technology and Manufacturing Group, Intel Custom Foundry, supply chain operations, the NAND Solutions group, human resources, information technology and Intel’s China strategy.
His open-minded approach to problem solving and listening to customers’ needs has extended the company’s product and technology leadership and created billions of dollars in value for the company. In 2006, he drove a broad transformation of Intel’s factories and supply chain, improving factory velocity by more than 60 percent and doubling customer responsiveness. Krzanich is also involved in advancing the industry’s transition to lower cost 450mm wafer manufacturing through the Global 450 Consortium as well as leading Intel’s strategic investment in lithography supplier ASML.
Prior to becoming COO, Krzanich held senior leadership positions within Intel’s manufacturing organization. He was responsible for Fab/Sort Manufacturing from 2007-2011 and Assembly and Test from 2003 to 2007. From 2001 to 2003, he was responsible for the implementation of the 0.13-micron logic process technology across Intel’s global factory network. From 1997 to 2001, Krzanich served as the Fab 17 plant manager, where he oversaw the integration of Digital Equipment Corporation’s semiconductor manufacturing operations into Intel’s manufacturing network. The assignment included building updated facilities as well as initiating and ramping 0.18-micron and 0.13-micron process technologies. Prior to this role, Krzanich held plant and manufacturing manager roles at multiple Intel factories.
Krzanich began his career at Intel in 1982 in New Mexico as a process engineer. He holds a bachelor’s degree in Chemistry from San Jose State University and has one patent for semiconductor processing. Krzanich is also a member of the Board of Directors of Lilliputian Corporation and the Semiconductor Industry Association.
Renée J. James, President (Elect), Executive Office
Renée J. James is president of Intel Corporation and, with the CEO, is part of the company’s two-person Executive Office.
James has broad knowledge of the computing industry, spanning hardware, security, software and services, which she developed through product R&D leadership positions at Intel and as chairman of Intel’s software subsidiaries — Havok, McAfee and Wind River.
During her 25-year career at Intel, James has spearheaded the company’s strategic expansion into providing proprietary and open source software and services for applications in security, cloud-based computing, and importantly, smartphones. In her most recent role as executive vice president and general manager of the Software and Services Group, she was responsible for Intel’s global software and services strategy, revenue, profit, and product R&D. In this role, James led Intel’s strategic relationships with the world’s leading device and enterprise operating systems companies. Previously, she was the director and COO of Intel Online Services, Intel’s datacenter services business. James was also part of the pioneering team working with independent software vendors to port applications to Intel Architecture and served as chief of staff for former Intel CEO Andy Grove.
James began her career with Intel through the company’s acquisition of Bell Technologies. She holds a bachelor’s degree and master’s degree in Business Administration from the University of Oregon.
James also serves as a non-executive director on the Vodafone Group Plc Board of Directors and is a member of the Remuneration Committee. She is an independent director on the VMware Inc. Board of Directors and is a member of the Audit Committee. She is also a member of the C200.
Chip Shot: Renée James Selected as Recipient of C200’s STEM Innovator Luminary Award [IntelPR in Intel Newsroom, April 13, 2013]
Renée J. James, Intel executive vice president and general manager of the Software and Services Group, has earned the prestigious honor of being the recipient of the STEM Innovator Luminary Award, presented by the Committee of 200 (C200). C200 is an international, non-profit organization of the most powerful women who own or run companies, or who lead major divisions of large corporations. A STEM Innovator is the leader of a technology-based business who has exemplified unique vision and success in science, technology, engineering or math-based industries, which James has continually demonstrated throughout her career at Intel. This includes growing Intel’s software and services business worldwide, driving open standards within the software ecosystem and providing leadership as chairman for both McAfee and Wind River Systems, Intel wholly owned subsidiaries.
Renée James keynote delivering Intel’s new strategy called ‘Transparent Computing’ at the IDF 2012 [TomsHardwareItalia YouTube channel, Sept 13, 2012]
IDF 2012 Day 2:
– Intel Developer Forum 2012 Keynote, Renée James Transcript (PDF 190KB)
– Intel Developer Forum 2012 Keynote, Renée James Presentation (PDF 7MB)
Intel to Software Developers: Embrace Era of Transparent Computing [press release, Sept 12, 2012]
NEWS HIGHLIGHTS
- Intel reinforces commitment to ensuring HTML5 adoption accelerates and remains an open standard, providing developers a robust application environment that will run best on Intel® architecture.
- New McAfee Anti-Theft product is designed to protect consumers’ property and personal information on Ultrabook™ devices.
- The Intel® Developer Zone is a new program designed to provide software developers and businesses with a single point of access to tools, communities and resources to help them engage with peers.
INTEL DEVELOPER FORUM, San Francisco, Sept. 12, 2012 – Today at the Intel Developer Forum (IDF), Renée James, senior vice president and general manager of the Software and Services Group at Intel Corporation, outlined her vision for transparent computing. This concept is made possible only through an “open” development ecosystem where software developers write code that will run across multiple environments and devices. This approach will lessen the financial and technical compromises developers make today.
“With transparent computing, software developers no longer must choose one environment over another in order to maintain profitability and continue to innovate,” said James. “Consumers and businesses are challenged with the multitude of wonderful, yet incompatible devices and environments available today. It’s not about just mobility, the cloud or the PC. What really matters is when all of these elements come together in a compelling and transparent cross-platform user experience that spans environments and hardware architectures. Developers who embrace this reality are the ones who will remain relevant.”
Software developers are currently forced to choose between market reach, delivering innovation or staying profitable. By delivering the best performance with Intel’s cross-platform tools, security solutions and economically favorable distribution channels, the company continues to take a leadership position in defining and driving the open software ecosystem.
Develop to Run Many Places
While developers regularly express their desire to write once and run on multiple platforms, currently there is little incentive for any of the curators of these environments to provide cross-platform support. Central to Intel’s operating system of choice strategy, the company believes a solution to the cross-platform challenge is HTML5. With it, developers no longer have to make trade-offs between profitability, market participation or delivering innovation in their products. Consumers benefit by enabling their data, applications and identity to seamlessly transition from one operating system or device environment to another.
During her keynote, James emphasized the importance of HTML5 and related standards and that the implementation of this technology by developers should remain open to provide a robust application development environment. James reinforced Intel’s commitment to HTML5 and JavaScript by announcing that Mozilla, in collaboration with Intel, is working on a native implementation of River Trail technology. It is available now for download as a plug-in and will become native in Firefox browsers to bring the power of parallel computing to Web applications in 2013.
Security at Intel Provides an Inherent Advantage
Security at Intel provides an inherent advantage in terms of its approach. For over a decade, Intel has applied its technology leadership to security platform features aimed at keeping computing safe, from devices and networks to the data center. Today, the company extends the efficacy of security by combining hardware and software security solutions and co-designing products with McAfee. James invited McAfee Co-President Michael DeCesare to join her onstage to emphasize the important role security takes as the threat landscape continues to become more complex both in terms of volume and sophistication. DeCesare also highlighted the opportunity for developers to participate in securing the industry.
Touching on where McAfee is heading with Intel, DeCesare discussed the importance of understanding where computing is going overall. He noted examples including applications moving to the cloud, as well as IT seeking ways to reduce power consumption and wrestling with challenges associated with big data and the consumerization of IT. DeCesare also highlighted the value of maintaining the user experience and introduced McAfee Anti-Theft security software. Designed to protect consumers’ property and personal information for Ultrabook™ devices, this latest product enhancement is a collaborative effort with Intel to develop anti-theft software using Intel technologies that provide device and data protection.
DeCesare reiterated the opportunity for developers through the McAfee Security Innovation Alliance (SIA). The technology partnering program helps accelerate development of interoperable- security products, simplify integration of these products and delivers solutions to maximize the value of existing customer investments. The program also is intended to reduce both time-to-problem resolution and operational costs.
Developers’ Access to Resources Made Easy
James also announced the Intel® Developer Zone, a program designed to provide software developers and businesses with a single point of access to tools, communities and resources to help them engage with peers. Today’s software ecosystem is full of challenges and opportunities in such areas as technology powering new user experiences, expectations from touchscreens, battery life requirements, data security and cloud accessibility. The program is focused on providing resources to help developers learn and embrace these evolving market shifts and maximize development efforts across many form factors, platforms and operating systems.
Development Resources: Software tools, training, developer guides, sample code and support will help developers create new user experiences across many platforms. In the fourth quarter of this year, Intel Developer Zone will introduce an HTML5 Developer Zone focused on cross-platform apps, guiding developers through actual deployments of HTML5 apps on Apple* iOS*, Google* Android*, Microsoft* Windows* and Tizen*.
Business Resources: Global software distribution and sales opportunities will be available via the Intel AppUp® center and co-marketing resources. Developers can submit and publish apps to multiple Intel AppUp center affiliate stores for Ultrabook devices, tablets and desktop systems. The Intel Developer Zone also provides opportunities for increased awareness and discoverability through the Software Business Network, product showcases and marketing programs.
Active Communities: With Intel Developer Zone, developers can engage with experts in their field – both from Intel and the industry – to share knowledge, get support and build relationships. In the Ultrabook community, users will find leading developers sharing ideas and recommendations on how to create compelling Microsoft* Windows* 8 apps for the latest touch- and sensor-enabled Ultrabook devices.
Mobile Insights: Emerging Technologies [channelintel YouTube channel, Feb 26, 2013]
Mobile Insights: Software Development in Africa [channelintel YouTube channel, March 5, 2013]
Intel Developer Forum: Executives Talk Evolution of Computing with Devices that Touch People’s Daily Lives [press release, April 11, 2011]
…
Renée James: Creating the Ultimate User Experience
During her keynote, James discussed Intel’s transition from a semiconductor company to a personal computing company, and emphasized the importance of delivering compelling user experiences across a range of personal computing devices. To develop and enable the best experiences, James announced a strategic relationship with Tencent*, China’s largest Internet company, to create a joint innovation center dedicated to delivering best-in-class mobile Internet experiences. Engineers from both companies will work together to further the mobile computing platforms and other technologies.James also announced new collaborations for the Intel AppUpSM center and the Intel AppUp Developer Program in China to help assist in the creation of innovative applications for Intel Atom processor-based devices. Chinese partners supporting this effort include Neusoft*, Haier* and Hasee* and Shenzhen Software Park*.
…
Related presentation: Renee James: The Intel User Experience (English PDF 9.1MB)
How Intel’s new president Renee James learned the ropes from the legendary Andy Grove [VentureBeat, May 2, 2013]
Renee James became the president of Intel today. That’s the highest position a woman has ever held at the world’s largest chip maker. Alongside new CEO Brian Krzanich, James will be part of the two-person executive office running Intel. She rose to that position through tenacity and leadership during a career at Intel, but she was also part of a very exclusive club.
The 25-year Intel veteran was one of the early young employees who served as “technical assistant ” to former chief executive Andy Grove, the hard-charging leader who went by the motto “Only the Paranoid Survive.” In that position, she was not just an executive assistant. Rather, her job was to make sure that Grove always looked good and was up-to-speed on his personal use of technology. She helped him prepare his PowerPoint presentations and orchestrated his speeches. As a close confidant, she had close access to one of the most brilliant leaders of the tech industry.
Intel’s executives needed technical assistants in the way that contemporaries like Bill Gates, who grew up as a programmer, did not. Intel’s leaders were technically savvy manufacturing and chip experts, but they were not born as masters of the ins and outs of operating PowerPoint. So the company developed the technical assistant as a formal position, and each top executive had one. That position has turned out to be an important one; executives mentored younger, more promising employees. These employees then moved on to positions of great authority within Intel.
What makes James’s career so interesting — and a stand out — is that unlike Intel’s early leaders, she wasn’t a chip engineer or manufacturing executive. She has an MBA from the University of Oregon, and she pitched no-chip businesses for Intel to enter and became chief operating officer of Intel Online Services.
James will start her new position on May 16 and will report to Krzanich.
James served under Grove for a longer time than most technical assistants did, as she proved indispensable to him. James said that she learned a huge amount from Grove, and she took lots of notes on the things that he said that made an impression on her. Paul Otellini, the retiring CEO of Intel, also served as a technical assistant for Grove. The technical assistant job was one of those unsung positions that required a lot of wits. James had to pull together lots of Intel resources to set up, rehearse, and execute Grove’s major keynote speeches.
She was eventually given the more impressive title of “chief of staff.” During the dotcom era, she moved out on her own to set up an ill-fated business. She was in charge of Intel’s move into operating data centers that could be outsourced to other companies.
Under James’ plan, Intel would set up data centers with the same discipline and precision that it did with its chip manufacturing plants. It would build out the huge server rooms in giant warehouses and then rent the computing power to smaller companies. The business was much like Amazon’s huge web services business today. But Intel was too early and on the wrong side of the dotcom crash. When things fell apart in 2001, so did Intel’s appetite for noncore businesses. Intel shut down James’ baby.
But she went on to manage a variety of other businsses, including Intel’s security, software, services, and other nonchip businesses that have become more important as Intel takes on its mantle as a leader of the technology industry rather than just a component maker. That’s one of the legacies of Grove, who saw that Intel had to do a lot of the fundamental research and development in the computer industry, in part because nobody except Microsoft had the profits to invest in R&D.
As executive vice president of software and services, James managed Intel software businesses, including Havok, McAfee, and Wind River. During her tenure over software, Intel struggled in its alliance with Nokia to create the Meego mobile operating system, and it eventually gave up on it.
Among the other technical assistants at Intel were Sean Maloney, a rising star who retired last year after having a a stroke in 2010; venture capitalist Alex Wong; and Anand Chandrasekher, who left Intel and is now the chief marketing officer at rival Qualcomm.
Nokia’s non-Windows crossroad
Update: 3” display with 240 x 320 pixels, not AMOLED screen, 3.2 MP camera. More information:
– New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia [‘Experiencing the Cloud’, May 9, 2013] my composite post of the all relevant launch information
– New Nokia Asha platform for developers [‘Experiencing the Cloud’, May 9, 2013] my composite post of the all relevant development platform information End of update
There was a question why I was so affirmative with the headline of Temporary Nokia setback in India [‘Experiencing the Cloud’, April 28, 2013]. The quite remarkable cross-platform development story for Nokia Asha current and future devices is the major part of my affirmative approach. Take a look and convince yourself as well!
Nokia’s cross-platform strategy is aimed at the following value proposition to developers (see in the “Nokia’s own Asha cross-platform efforts for developers (so far)” section):
Consider Co-Development, instead of classic “porting”
As the Category:Silverlight [Nokia Developer Wiki, April 22, 2013] is stating:
Deprecated Category. Please move any articles across to Category:XAML.
the below rumor about the upcoming on May 9th Asha 501, that its design will be like the Nokia Lumias, would mean that programatically the same XAML interface would be delivered by Nokia for a further enhanced Nokia Asha Touch S40 operating system. It is even more likely as the J2ME platform of the Nokia Asha Touch S40 operating system was a few days ago enhanced by the Lightweight User Interface Toolkit (LWUIT) in Nokia SDK 2.0 for Java™, and this is supported by the full cross-platform Codename One development kit from the same name 3d party company, who is also preparing a XAML based 1.1 version of this toolkit for Windows Phone 8/7 (and presumably for Windows 8 as well), thus allowing the same standard Java programming by providing (see in the “Codename One cross-platform offerings for Java developers” section):
1 Java API which is the same for J2ME, Android, iOS, RIM and Win8.
It could also be quite probable that Nokia’s own Asha cross-platform offerings will extended by C#/XAML oriented cross-platform toolkit[s] on May 9th. Then we will have a complete cross-platform story for Nokia’s non-Windows offerings. We’ll see.
Nokia launching Asha 501 on 9th May? [mobile indian, May 1, 2013]
Nokia has sent out press invites for an event on May 9, which could possibly be about Asha 501 launch, and we have strong reasons to believe so.
Nokia may probably launch new phone(s) in the Asha series lineup on May 9th, on which day Nokia has organized an event and has sent out invites to various media organisations. And while the invitation does not specify the subject of the launch, we are pretty sure about it being an Asha series phone as it has been sent by a team that looks after Asha lineup.
Probably, Nokia would launch the Asha 501 which has been in the news off late.
According to rumors, Nokia Asha 501 is to come with design like the Nokia Lumia phones.
Further the Asha 501 is said to come with a 5 megapixel camera with LED flash, and a slightly larger display than Asha 311 which has a 3 inch touchscreen. Most likely this handset will have at least a 1 GHz processor.
Nokia is reemphasizing on its Asha series of phones to strengthen its market hold. Recently Stephen Elop, Nokia’s chief executive officer, had also emphasized that saying, “We have to make sure the product portfolio is as competitive as possible. We are due for a significant refresh.”
#Breaking “Nokia 501” & “Nokia 210” Passed Testing Process by Directorate Post & Telecommunication Indonesia [nokianesia blog, April 9, 2013]
Today, April 09, 2013 Directorate Post & Telecommunication Indonesia publish 2 New Nokia devices which are already passed the testing process to get certification.
There are Nokia 501 RM-902 that should be (Maybe) The next generation of Nokia Asha and Nokia 210 RM 924 that Should be Nokia Asha 210.
Right know, we still don’t have any information about specification and information. We will post if there are any information about Nokia 501 and Nokia Asha 210.
Source postel.go.id
Compare Nokia Asha 501 vs Micromax A51 Bolt [91mobiles, March 16, 2013]
| Nokia Asha 501 – 3.5”, AMOLED capacitive touchscreen – 320 x 480 pixels – 1 GHz Processor – 512 MB RAM – 5MP rear camera with LED Flash – front camera – video recording – video playback – GPRS, EDGE, HSDPA/HSUPA, WiFi 802.11 b/g/n, Bluetooth, USB – Nokia Asha Touch OS |
Micromax A51 Bolt [$79+] – 3.5” , TFT LCD capacitive Touchscreen, 262K Colors – 320 x 480 pixels – 832 MHz, BCM21552 [ARM11] – 512 MB ROM, 256 MB RAM – 2MP rear camera with Flash – 0.2MP front camera – video recording: VGA @30fps – video playback: 720×486 – 3G/Bluetooth/Wi-Fi/USB – Android V2.3.7 (Gingerbread) |
Sections of this post:
– Codename One cross-platform offerings for Java developers
– Nokia’s own Asha cross-platform efforts for developers (so far)
Codename One cross-platform offerings for Java developers
Developers Guide [Version 1.0.1, Jan 24, 2013]
Introduction
Codename One is a set of tools for mobile application development that derive a great deal of its architecture from Java. It stands both as the name of the startup that created the set of tools and as a prefix to the distinct tools that make up the Codename One product.
The goal of the Codename One project is to take the complex and fragmented task of mobile device programming and unify it under a single set of tools, APIs and services to create a more manageable approach to mobile application development without sacrificing development power/control.
History
Codename One was started by Chen Fishbein & Shai Almog who authored the Open Source LWUIT project at Sun Microsystems starting at 2007. The LWUIT project aimed at solving the fragmentation within J2ME/Blackberry devices by targeting a higher standard of user interface than the common baseline at the time. LWUIT received critical acclaim and traction within multiple industries but was limited by the declining feature phone market.
![]()
In 2012 the Codename One project has taken many of the basic concepts developed within the LWUIT project and adapted them to the smartphone world which is experiencing similar issues to the device fragmentation of the old J2ME phones.
How Does It Work
Codename One has 4 major parts: API, Designer, Simulator, Build/Cloud server.
API – abstracts platform specific functionality
Designer – allows developers/designers to design the GUI/theme and package various resources required by the application
Simulator – allows previewing and debugging applications within the IDE
Build/Cloud server – the server performs the build of the native application, removing the need to install additional software stacks.
Limitations & Capabilities
J2ME & RIM are very limited platforms to achieve partial Java 5 compatibility Codename One automatically strips the Java 5 language requirements from bytecode and injects its own implementation of Java 5 classes. Not everything is supported so consult the Codename One JavaDoc when you get a compiler error to see what is available.
Due to the implementation of the NetBeans IDE it is very difficult to properly replace and annotate the supported Java API’s so the completion and error marking might not represent correctly what is actually working and implemented on the devices. However, the compilation phase will not succeed if you used classes that are unsupported.
Lightweight UI
The biggest differentiation for Codename One is the lightweight architecture which allows for a great deal of the capabilities within Codename One. A Lightweight component is a component which is written entirely in Java, it draws its own interface and handles its own events/states.
This has huge portability advantages since the same code executes on all platforms, but it carries many additional advantages.
The components are infinitely customizable just by using standard inheritance and overriding paint/event handling. Theming and the GUI builder allow for live preview and accurate reproduction across platforms since the same code executes everywhere.
…
Codename One Benchmarked With Amazing Results [Codename One – Reinventing the Mobile Development blog, Dec 7, 2012]
Steve Hannah who ported Codename One to Avian has just completed a set of benchmarks on Codename One’s iOS performance putting Codename One’s at 33% slower performance than native C and faster performance than Objective-C!
I won’t spoil his research results so please read his full post here.
A small disclaimer is that the Objective-C benchmark is a bit heavy on the method/message calls which biases the benchmark in our favor. Method invocations in Codename One are naturally much faster than the equivalent Objective-C code due to the semantics of that language.
With 100,000 SDK Downloads, Mobile Development Platform Codename One Comes Out of Beta With 1.0 Launch [Codename One – Reinventing the Mobile Development blog, Jan 29, 2013]
Tel Aviv, Israel – Mobile development platform Codename One is announcing the launch of its 1.0 version on Tuesday, January 29. After releasing in beta last June, Codename One – the first software development kit that allows Java developers to create true high performance native mobile applications across multiple mobile operating systems using a single code base – has garnered over 100,000 downloads and emerged as one of the fastest toolkits of its kind, on par with native OS toolkits.
The platform to date has been used to build over 1,000 native mobile applications and has been touted by mobile developers and enthusiasts as the best write-once-run-everywhere solution for building native mobile apps.
“I have been developing with Codename One for a couple of months now. When you line up all of the other options for development, whether native SDKs, Appcelerator, ADF or others, Codename One wins on almost every front,” said software developer Steve Hannah.
Codename One has received widespread, viral acclaim in technology and business media including InfoWorld, Slashdot, Hacker News, VentureBeat, Business Insider, The Next Web, Dr. Dobbs and Forbes, which named the company one of the 10 greatest industry disrupting startups of 2012.
“We have been thrilled with the success of our beta launch and are very excited to release the much-awaited 1.0 version,” said co-founder and CEO Shai Almog.
Almog, along with co-founder Chen Fishbein, decided to launch the venture after noticing a growing inefficiency within mobile application development. By enabling developers to significantly cut time and costs in developing native applications for iOS, Android, Blackberry, Windows 7 Phone and other devices, Almog and Fishbein hope to make mobile application development increasingly feasible.
The Java-based platform is open-source and utilizes lightweight technology, allowing it to produce unique native interfaces highly differentiated from competitive cross-platform mobile development toolkits, which typically use HTML5 or heavyweight technology.
By drawing all components from scratch rather than utilizing native widgets, Codename One enables developers to avoid fragmentation – a major hindrance found in the majority of competitors – and additionally allows accurate desktop simulation of mobile apps.
The startup’s founders are recognized for engineering Sun Microsystems’s famous Lightweight User Interface Toolkit, a mobile platform used by leading mobile carriers and industry leaders to this date.
Codename One is available for download free of charge.
About Codename One
Codename One, named by Forbes as “one of the 10 greatest industry disrupting startups of 2012,” is an Israel-based technology company that has created a powerful cross-platform software development kit for mobile applications. The technology enables developers to create native applications across multiple operating systems using a single code base. Codename One was founded by renowned software engineers Shai Almog and Chen Fishbein in 2012.
Windows Phone 8 And The State Of 7 [Codename One – Reinventing the Mobile Development blog, April 2, 2013]
Codename One’s windows phone port is close to a public release.A preliminary Windows Phone 8 build has been available on our servers for the past couple of days. We differentiate between a Windows Phone 7 and 8 version by a build argument that indicates the version (win.ver=8) this will be exposed by the GUI in the next update of the plugin. But now I would like to discuss the architecture and logic behind this port which will help you understand how to optimize the port and maybe even help us with the actual port.
The Windows Phone 7 and 8 ports are both based on the XMLVM translation to C# code, we picked this approach because all other automated approaches proved to be duds. iKVM which seems like the most promising option, isn’t supported on mobile so that only left the XMLVM option.
The Windows Phone 7 port was based on XNA (3d C# based API) which has its share of problems but was more appropriate to our needs in Codename One. Unfortunately Microsoft chose to kill off XNA for Windows Phone 8 which put us in a bit of a bind when trying to build the Windows Phone 8 port.
While externally Windows Phone 8 and 7 look very similar, their underlying architecture is completely different and very incompatible. You cannot compile a universal binary that will work on all of Microsoft’s platforms, so just to make order within this mess:
- Windows Phone 7 – based on the old Windows CE kernel. Allows only managed runtimes (e.g. C# not C++), graphics can be done using XAML or XNA (more on that later.
- Windows Phone 8 – based on an ARM port of Windows 8 kernel. Allows unmanaged apps (C# or C++) graphics can be done in XAML or Direct3D when using C++ (but not silverlight).
- Windows RT/Desktop – the full windows 8 kernel either for ARM or for PC. They are partially compatible to one another so I’m putting them together. This is actually pretty similar to the Windows Phone 8 port, but incompatible so a different build is needed and slightly different API usage.
As you understand we can’t use XNA since it isn’t supported by the new platforms, we toyed a bit with the idea of using Direct3D but integrating it with text input, fonts etc. seemed like a nightmare. Furthermore, doing another C++ port would mean a HUGE amount of work!
So Codename One is based on the XAML API. Most people would think of XAML as an XML based API, but you can use it from C# and just ignore most of the XML aspects of it which is what we need since our UI is constructed dynamically. However, this is more complicated than it seems.
To understand the complexity you need to understand the idea of a Scene Graph. If you used Codename One you are using a more immediate mode graphics API, where the paint method is invoked and just paints the component whenever its needed. This is the simplest most portable way of doing graphics and is pretty common, its used natively by Android, OpenGL, Direct3D etc. and is very familiar to developers.
In recent years many Scene Graph API’s sprung up, XAML is one of them and so is JavaFX, Flash, SVG and many others. In a Scene Graph world you construct a graphics hierarchy and then let it be rendered, the whole paint() sequence is hidden from the developer. The best way to explain it is that our components in Codename One are really a scene graph, only at a higher abstraction level. Windows/Flash placed the scene graph on the graphics as well, so to draw a rectangle you would just add it to the tree (and remove it when you no longer need it).
This is actually pretty powerful, you can do animations just by changing component values in trees and performance can be pretty spectacular since the paint loop can be GPU optimized.
However, the reality of this is that most developers find these API’s harder to work with (since they need to keep track of a rather complex unintuitive tree), the API’s aren’t portable at all since the hierarchies are so different. Performance is also very hard to tune since so much is hidden by the underlying hidden paint logic.
For Codename One this is a huge problem, we need our API to act as if its painting in immediate mode while constructing/updating a scene! When we initially built this the performance was indeed as bad as you might imagine. While we are not in the clear yet, the performance is much improved…
How did we solve this?
There are several different issues involved, the first is the number of elements on the screen. We noticed that if we have more than 200 elements on the screen performance quickly degraded. This was a HUGE problem since we have thousands of paint operations happening just in the process of transitioning into a new form. To solve this we associate every graphics component with a component and when the component is repainted we remove all operations related to it, we also try to reuse graphics resources such as images from the previous paint operation.
When painting a component in Codename One we normally traverse up the component tree and paint the first opaque component forward (known as painters algorithm) however, since the scene already has the parent component painting it again would result in many copies of the image being within the scene graph. E.g. I have a background image on a form, when painting a translucent label I have to paint the background image within a clipping region matching the label…. In the Windows Phone port we have a special hook that just disables this functionality, this hook alone pushed us over the top to reasonable graphics performance!
We are working on getting additional performance oriented features into place and fixing some issues related to this approach, its not a simple task since the API wasn’t designed with this in mind but it is doable. We would appreciate you taking the time to review the port
Build Java Application for Mobile Devices [Shai Almog YouTube channel, Jan 10, 2013]
Codename One Executive Overview [Shai Almog YouTube channel, Jan 6, 2013]
Developer Introduction To Codename One [Shai Almog YouTube channel, Jan 6, 2013]
Series 40 Webinar: LWUIT for Nokia Asha app development [nokiadevforum YouTube channel, April 16, 2013]
More information:
– Swing into Mobile – Use the Lightweight UI Toolkit on Nokia Series 40 phones [pp. 81–84 of Java Magazine, January/February 2013]
– LWUIT for Series 40 out of beta [Nokia Developer News, Feb 26, 2013]
Great news for those of you wanting to deliver superior UIs in your Series 40 apps— Lightweight UI Toolkit (LWUIT) for Series 40 has graduated from beta to a full initial release.
LWUIT is an open source Java ME toolkit that supports a comprehensive range of visual UI components, and other user interface elements such as theming, transitions, and animation among others. It helps you create applications with appealing UIs that closely follow the native Series 40 UIs. It also helps speed up development by significantly reducing the need to create custom UI components, which might be needed when creating an app’s UI using LCDUI. LWUIT for Series 40 can be used in combination with selected Nokia UI APIs and all the JSR APIs available on the platform.
Since the last LWUIT for Series 40 release made available in the Nokia SDK 2.0 for Java, development of the toolkit has been continuing at a rapid pace. A number of new APIs have been introduced, including PopUpChoiceGroup, ContextMenu, NokiaListCellRenderer, theme selection, and full-screen mode. There have also been significant improvements in performance, particularly in lists, themes loading, and HTMLComponent. Compatibility with the native full-touch UI has been fine-tuned and many bugs fixed, particularly in command handling and text input.
The toolkit also includes all the new examples created since the last release. These include code examples that provide demonstrations of the Category bar, gestures, and lists. There are also new application examples for birthdays, showing use of the calendar component and PIM API; a slide puzzle; tourist attractions, showing the use of HERE maps and in-app purchasing APIs; and a Reddit client showing the use of a custom theme and JSON. In addition, updated version of two of the original LWUIT examples applications, LWUITDemo and LWUITBrowser, are also included.
The final component in the full release of LWUIT for Series 40 is the inclusion of comprehensive documentation in the toolkit. This is based on the LWUIT Developer’s Library, a library consisting of:
Developer’s Guide, which is based on the original LWUIT Developer Guide and provides technical information about using the LWUIT components
LWUIT UX overview, which is a new section providing a guide to designing app UIs with LWUIT for Series 40 components
If you have the Nokia SDK 2.0 for Java installed, you will receive an automatic notification of the availability of LWUIT for Series 40 1.0. You can then simply follow the instructions to install the update. If you are using LWUIT with the Nokia SDK 1.1 for Java, you can download the update from LWUIT for Series 40 project.
J2ME, Feature Phones & Nokia Devices [Codename One – Reinventing the Mobile Development blog, April 24, 2013]
Is J2ME dead or dying?
How many times have we heard this for the past 3 years or so? Sadly the answer is: Yes!
Unfortunately there is no active owner for the J2ME standard and thus no new innovation around J2ME for quite some time (MIDP 2.0 came out in 2004, 3.0 never really materialized). Android is/was the biggest innovation since and became the unofficial successor to J2ME.
Well, if J2ME is dead what about Feature Phones? Should we care about them?
The answer is: Yes! very much so!
Features Phones are still selling in millions and still beats Android sales in the developing world. Recently Nokia shipped the Asha series devices which are quite powerful and capable pieces of hardware, they are very impressive. Nokia’s revenue is driven mainly by the Feature Phone market.
There is a real battle in the developing countries between Feature Phones and Android devices, Feature Phones are still cheaper and more efficient where Android has more/better content (apps & games).
How long will it take Android to catch up? we will see…
In the meantime there is money on the table and a real opportunity for developers to make some money (and gain loyal users who will migrate to Android or other platform at some point)
To win over the competition or at least to maintain its dominate player position Nokia must bring new quality content to the devices, it’s not enough to ship cool new feature phones, the new phone needs to connect to facebook, twitter, gmail, whatsapp and have all the new cool games/apps Android has and more.
So how should you write your apps for the cool new Nokia Feature Phone if J2ME is dead? Luckily there is an option Codename One ;-).
In Codename One You have 1 Java API which is the same for J2ME, Android, iOS, RIM and Win8.
Below are some of the J2ME highlights:
Facebook Connect – did you noticed there aren’t many social apps on OVI?
There is a reason Facebook uses oauth2 which is a huge pain without a browser API, this is solved and working in Codename One.
Java 5 features – You can use generics and other Java 5 features in your app and it will work on your J2ME/RIM devices. You don’t have to limit yourself to CLDC.
Rich UI – If you know or knew LWUIT (Swing like API), well Codename One UI is effectively LWUIT 2.0.
Built in Asha skins and themes
The most important thing is the fact that your skills are not wasted on an old/dying J2ME API, by joining our growing community and writing the next amazing app your skills can target the emerging platforms of the present/future.
Codename One JavaOne Session Screencast [Shai Almog YouTube channel, Oct 25, 2012]
Nokia’s own Asha cross-platform efforts for developers (so far)
Series 40 Webinar: How to develop cool apps for Nokia Asha smartphones [nokiadevforum YouTube channel, April 5, 2013]
[25:01] Porting Resources at Nokia Developer
– Porting and Guide for Android Developers:
>>> http://www.developer.nokia.com/Develop/Porting/ [27:46]
Related to the porting vis-à-vis Android & cross-platform slides:
[27:46 > 28:50 > 29:40 > 30:20 > 30:50 > 31:15 > 31:40 > 32:25 > 33:20 Demo: Android porting Frozen Bubble: see https://projects.developer.nokia.com/frozenbubble and the video coming below > 34:24]
Tantalum Mobile [January 1, 2013] Summary
Tantalum is mobile Java tools for high performance and development speed on Android and J2ME. The focus is on practical use cases which can be included in a project to solve frequent needs in an elegant manner.
Life is many asynchronous tasks chained together and running concurrently on background threads with UI callbacks. The result may look like black magic or star wars, but as you become one with the source, the patterns emerge as ecstatic moments of clarity.
Tantalum Cross Platform Library
Tantalum 5 is nearing beta release
As the Tantalum team works hard on the new Tantalum 5 release and increasing support to the Android community, you can track that and possibly help at https://github.com/TantalumMobile/ More on that and the great support Nokia is giving to this open source effort as we release- happy changes and momentum.
* NEW 4.0 RELEASE January 1, 2013 *
New release 4.0 including cross-platform Android and J2ME app development support, simple fork-join concurrency, simple 3 layer caching and Android AsyncTask and more is now available!
Quick Start Guide and JAVADOC: Tanalum4_doc.zip
Source code and examples: Tantalum4.zip
Cross platform Series40-Android example using Tantalum4: Picasa_Viewer
JavaOne San Francisco talk and demos of Tantalum4: JavaOne_Extreme_Mobile_Java_Performance.mp4
Tantalum is a light-weight metal used used to keep mobile phone electronics compact and powerful. Tantalum4 is the 4th major release of a very light and elegant back end utility library for mobile java. With mobile applications, less is more.
This is _not_ a framework. It is a clean and light tool set which at 8-40kB it will _not_ bloat your application. Obfuscation of your release build automatically removes those features you do not use. We do just a few things really well:
The exact same JAR library runs on J2ME and Android– save time and money by reusing your code and add a native UI for each platform
Clean, fast utility model threading with Java7 fork-join-cancel and Android Java5 AsyncTask patterns
Unique async task chaining to feed the output of one Task to the input of the next is easier than overriding existing classes
WeakReference heap and persistent flash memory caching to easily make online-offlne apps which start fast and run reliably in real world mobile networks
Async HTTP GET and POST with automatic retry
Simplified async XML parsing directly into model objects
Simplified async JSON parsing directly into model objects
Logging convenience classes including J2ME USB debug and app profile from phone
The above capabilities work cleanly together to simplify your development. There is no UI assumption in Tantalum4– pick what works best for you on each platform. The bundled example applications are an RSS reader for
Forms
Nokia Series40 Asha touch devices
LWUIT 1.5
Download the sample apps and give a try. We hope you are amazed at the results and speed with which you can achieve them.
Apache 2 license. Please return your fixes and suggestions to the community here.
* NEW 3.0 RELEASE June 18, 2012 *
WHAT IS NEW
Many, many stability improvements, especially to caching and flash memory usage
Shutdown work tasks and low-priority work tasks are now supported
Support for Nokia LWUIT in the example applications
Support for Nokia full touch phones in the example applications.
Speed. Tantalum3 is wired and optimized even more than before to run well also on slower devices.
You can find a series of nice, short training videos covering Tantalum3 athttps://projects.developer.nokia.com/videotraining
CONTENTS OF THE ARCHIVE (Download link on right side of this page)
/prebuilt_examples
Pre-built example applications, run to test on various devices. Testing is mostly on Nokia SDK 1.1 and 2.0 with profiling of the S40 example tested in Oracle SDK.
/lib
Pre-built libraries you can include in your application if you don’t want to mess with the source code. There are three flavors: debug including unit tests and verbose errors, usb-debug, and release optimized. To use the usb-debug variant, connect your phone by USB and open a terminal emulator such as puttytel to the serial port you find in Window Device Manager. Use max baud rate and hardware flow control RTS/CTS.
/src
Everything you need to build the libraries and examples yourself
/doc
Javadoc for Tantalum3 library
/json_doc
Javadoc for the optional JSON suppliment
* NEW 2.2 RELEASE February 7 2012 *
Example updates with minor bug fix, reorganization of the source into 3 projects make release builds easier, added unit tests.
* NEW 2.1 RELEASE January 24 2012 *
Latest announcements
Tantalum 4 is out! – January 7th, 2013 by paul.houghton
Tantalum 4, almost ready… – December 11th, 2012 by paul.houghton
See all announcements >
Related videos:
– Series 40 Webinar: Porting Android apps to the Series 40 platform [nokiadevforum YouTube channel, Dec 17, 2012]
– Porting Android and Blackberry apps to Series 40 [Nokia Developer News, Nov 30, 2012]
If you’ve got an application for Android or BlackBerry (up to BlackBerry OS 7.1), your existing Java code puts you in a great position to take advantage of the growing demand for apps from Series 40 phone owners.
To help you take advantage of this opportunity, we’ve started to gather a collection of resources to guide you through the porting process in the Porting to Series 40 library section.
If you are starting with an Android app, the wiki provides basic information on the tools and technology needed, platform comparisons, porting considerations, code snippets, and example porting cases along with the all-important guidelines you need for an efficient port.
For your future apps, you can even consider creating a Series 40 and Android version at the same time, our Picasa Viewer example application will show you how.
If a little hands-on guidance could help even more, why not check out the Android porting webinar sessions we have on 4 December at 8 a.m. San Francisco; 10 a.m. Mexico City; 4 p.m. London and 13 December, 8 a.m. London; 1:30 p.m. New Delhi; 4 p.m. Singapore.
Life could be even easier if you have a BlackBerry app. Most generic Java ME MIDlets can be deployed to both BlackBerry and Series 40 with little more than platform-specific repackaging. However, you might want to adapt the user interface and the look & feel of the app to fit to Series 40 screen-size and UI style. Again, the wiki gives you a pointer to the porting article with code samples that will be enhanced for the later updates of the library.
You can also get practical guidance from an expert, check out our BlackBerry porting webinar on 18 December, 8 a.m. London; 1:30 p.m. New Delhi; 4 p.m. Singapore or view a recording of one of the earlier sessions on our webinars page.
Using our latest Nokia SDK 2.0 for Java, and its integrated Nokia IDE for Java ME, combined with the guidance of the updated porting library, we think you’ll find porting your app easier than you ever imagined.
We’re looking forward to welcoming you to the family of developers who have found success on the Series 40 platform.
– Designing & Optimising Graphics for your Series 40 app [nokiadevforum YouTube channel, Nov 8, 2012] https://projects.developer.nokia.com/frozenbubble
– UI Clinic – Series 40 full touch, April 2013 [nokiadevforum YouTube channel, April 24, 2013]
– Introduction to the Nokia Premium Developer Program for Asha [nokiadevforum YouTube channel, April 19, 2013]
Asha Premium Developer Program introduced [Nokia Developer News, March 26, 2013]
We’ve been having a lot of fun lately—we launched the Nokia Premium Developer Program for Lumia back in October, and it proved to be our most successful developer program ever. Our rewards program, DVLUP, has also proven extremely popular with developers, and we recently expanded it to include developers in the UK.
So we decided it was time to bring some “Premium goodness” to Asha development. Today we are excited to introduce the Nokia Premium Developer Program for Asha.
The Asha Opportunity
The Asha ecosystem has a growing installed base of superior but affordable smartphones (such as the Nokia Asha 308, 310, and 311), and with these great devices comes an increased demand for apps. The Asha Premium Developer Program is designed to provide you with tools and services to make developing for Asha faster and easier, increase the discoverability of your apps, and bring you closer to the millions of Nokia Asha users around the world.
By providing you with high-value support and tools beyond what’s provided by your standard registration with Nokia Developer, the Asha Premium Developer Program will help you fast-track your success.
The Nokia Premium Developer Program for Asha comprises two levels: enhanced productivity tools and app promotion opportunities. We know that it’s easier not only to be inspired but also to develop and test when you have a great device in hand, so the productivity tools start with a free Nokia Asha 310 smartphone. To help you with testing, we’re also offering expanded Remote Device Access with more Nokia Asha devices available to you. Finally, you’ll get two free tech tickets for Asha development support, a value of $198 (USD).
Program members who submit a new, high quality full touch Asha app to Nokia Store can apply for app promotional opportunities: greater visibility on Nokia Store, or a $500 (USD) credit to run paid ad campaigns on Nokia Ad Exchange.
Best of all membership in the Nokia Premium Developer Program for Asha is free, although you’ll need to meet certain criteria.
Explore the Nokia Premium Developer Program for Asha, and apply for membership today.




