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Google Play catchup with iOS App Store and its way of assuring compatibility across Android 1.6 to 4.3
OR Google Play, a digital application distribution platform for Android (the former Android Market) and an online electronics and digital media store, is still to catch up with the Apple iOS App Store in terms of top apps and revenue but coming on par with it in terms of downloads
Half of top iPad apps either unavailable or not optimized on Android [Canalys press release, Aug 14, 2013] – 30% of the top 50 free and paid iPad apps in the US are absent from Google Play
The top 20 app lists referenced in the Canalys press release, ‘Half of top iPad apps either unavailable or not optimized on Android’ (published 14 August 2013). You can dowload the full top 50 app lists HERE.
New Canalys’ App Interrogator research highlights one of the deficiencies of the Android ecosystem: limited availability of high-quality, tablet-optimized apps in the Google Play store. Of the top 50 paid and free iPad apps in Apple’s US App Store, based on aggregated daily rankings in the first half of 2013, 30% were absent from Google Play. A further 18% were available, but not optimized for tablet users, offering no more than a smart phone app blown up to the size of a tablet screen.
Just 52% of apps had Android versions both available through Google Play and optimized (if only a little) for tablet use. ‘Quite simply, building high-quality app experiences for Android tablets has not been among many developers’ top priorities to date,’ said Canalys Senior Analyst Tim Shepherd. ‘That there are over 375,000 apps in the Apple App Store that are designed with iPad users in mind, versus just a fraction of this – in the low tens of thousands – available through Google Play, underscores this point.’
Canalys expects this to change as the addressable base of devices continues to soar and Google brings improvements to the Play store, but points out that Google needs to do more to encourage greater numbers of developers to invest in delivering high-quality Android tablet apps quickly, else it risks disappointing consumers with weak app experiences in the short term.
The 52% of top apps available through Google Play and optimized for tablets also includes six titles that appear as top paid titles on iOS, but are only available as free, ad-supported versions on Android. ‘While nominally free, set against a paid version of the app, ad-supported offerings typically deliver a poorer and often more limited user experience, sometimes taking a considerable toll on device battery life and often subjecting users to unskippable videos or other unpopular intrusions,’ said Canalys Analyst Daniel Matte.
It is important that Google wins consumers’ trust and encourages them to register credit cards and billing details, so that the barrier to them spending money on apps – and other content – is reduced at the point of purchase. ‘Improved consumer willingness to spend will increase developers’ monetization potential and options, and help to reduce their reliance on in-app ads, leading over time to an increase in app quality,’ said Matte.
It will also make the Android tablet opportunity more enticing for developers and increase the revenue potential of the Play store and ecosystem for Google. ‘To take the Play ecosystem to the next level, Google needs more than just a large addressable base of devices. App developers need to see clear potential to build robust and sustainable business models around apps built for the platform, so increasing monetization potential must be a priority,’ said Shepherd. ‘And for tablet apps in particular, Google should go further with changes to the Play store to ensure more rigorously managed, high-quality, optimized experiences are highlighted, to the benefit of consumers, and to reward those developers who invest the time and resources in building them with improved discoverability.’
The top 50 lists [of both the “Top 50 paid tablet apps (Apple App Store, H1 2013)” and the “Top 50 free tablet apps (Apple App Store, H1 2013)”]referenced in this release can be viewed here.
About Canalys
Canalys is an independent analyst firm that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. Our customer-driven analysis and consulting services empower businesses to make informed decisions and generate sales. We stake our reputation on the quality of our data, our innovative use of technology, and our high level of customer service.
App Store Market Q2 2013: Google Play Exceeds iOS App Store in App Downloads by 10%
Riding strong performances in India and Brazil, Google Play’s total app downloads were higher than those in the iOS App Store in Q2 2013.
Though Google Play had more downloads, the iOS App Store still generated 2.3x the revenue.
Bertrand Schmitt Interview – GigaOM Mobilize 2012 [AppAnnieTV YouTube channel, Oct 10, 2012]
App Annie Reports Google Play Exceeds iOS App Store in App Downloads by 10% in Q2 2013
App Annie has released its 2nd quarter mobile platform analysis and reports that Google Play has exceeded the iOS App Store downloads by 10%. While iOS is behind Android in downloads, still generates 2.3 times the revenue.
For iOS, the top countries by number of downloads were: (1) – United States; (2) China; (3) Japan; (4) United Kingdom; and (5) Russia, with the US and China making up around 40% of the market. The top countries by revenue were: (1)United States; (2) Japan; (3) United Kingdom; (4) Australia; and (5)China, with Australia moving to #4 and China dropping to #5 compared to Q1.
For Android, the top countries by download were: (1) United States; (2) South Korea; (3) India; (4) Russia; and (5) Brazil putting three emerging markets (South Korea, Russia, and Brazil) into the top 5. The top countries for revenue were: (1) Japan; (2) South Korea; (3) United States; (4) Germany; and (5) United Kingdom with Germany and the UK swapping spots.
Games have not slowed down and are still at the top of revenue and download charts for both iOS and Android.
For iOS, the top countries by app category downloads were: (1) Games; (2) Entertainment; (3) Photo & Video: (4) Lifestyle and (5) Utilities with games garnering 40% of downloads. The top iOS revenue by category were: (1) Games; (2) Social Networking; (3) Music; (4) Productivity; and (5) Entertainment with games taking almost a 75% share.
For Android, the top countries by app category downloads were: (1) Games; (2) Communication; (3) Tools; (4) Entertainment and (5) Social with communication apps moving up one. The top Android revenue by category were: (1) Games: (2) Communication; (3) Social; (4) Travel and Local; and (5) Tools with games accounting for over 80% of revenue.
The Global App Store Economy – Olivier Bernard, App Annie [Welcome to Nevosoft.Ru YouTube channel, April 4, 2013]
Google Play Now Generates More Downloads Than iOS App Store
The latest App Annie statistics show that Google GOOG -1.38% has already overtaken iOS in app downloads. This has happened far faster than anyone would have expected even one year ago. One factor here was the massive surge in Android app downloads in Japan and South Korea in 1Q 2013. What finally pushed Google into lead was another surge in India and Russia during 2Q 2013. Russia and Brazil have become Top Five countries for Google Play app download volume, which bodes well for future growth of the platform.
On app revenue front, iOS still leads Google Play by 130%. Yet even this lead has been shrinking rapidly – less than two years ago, the iOS lead was more than 400%. It now seems that it will be only a matter of time before Google will overtake iOS in revenue generation. The key here is the flood of cheap Android models that have started dominating the smartphone markets of China, India, Russia and Brazil, the most important growth engines of the global smartphone industry.
Much now depends on h0w low Apple AAPL +2.42% will price the new budget iPhone. Apple may value its hardware margins highly, but app market leadership is exceptionally important in attracting the best app developer talent and thus ensuring long term success of the entire OS ecosystem. Apple clearly needs to hit Google hard in Latin America, India and China before Android app market takes over these regions decisively.
More at: http://blog.appannie.com/app-annie-index-market-q2-2013/ [July 31, 2013]
Global Trends in App Store Monetization | Junde YU [CasualConnect YouTube channel, June 5, 2013]
Month Report Webinar: A Granular App Level Look at Revenues: Google Play vs Apple App Store
[distimo YouTube channel, June 7, 2013]
Google Play Revenue Up 67% Over Past 6 Months, Fueled By Japan & S. Korea [TechCrunch, Aug 12, 2013]
Google’s Android app marketplace, Google Play, has seen significant revenue growth this year, fueled in large part by Japan and South Korea. In a new report released today by app store analytics firm Distimo, the company found that Google Play’s revenue grew by 67 percent over the past six months, while Apple’s App Store revenue grew by just 15 percent during the same time frame.
While these numbers reflect the impact Android’s massive market share is having on the app industry, it’s worth noting that of the two app stores, the Apple App Store’s market is still the largest, and continues to see more than two times the revenue of Google Play.
That latter figure varies a bit from an earlier report put out by competing analytics firm App Annie in April, which found that Apple’s App Store earned around 2.6 times more revenue in the preceding quarter. But not only do the firms’ methodologies differ in general, Distimo looked at the earnings of all ranked apps in the 18 largest countries over 6 months, while App Annie’s data was, as noted above, for the quarter.
That being said, Google Play’s revenue growth is notable. While only 25 percent of the revenue from the two stores combined came from Google Play in February 2013, this went up 8 percentage points to reach 33 percent by July.
…
Tanisha Gupta Discusses Distimo’s Mobile Conversion Tracking Technology [TheMailDotCom1 YouTube channel, Aug 2, 2013]
Celebrating Google Play’s first birthday
[Official Android Blog, March 6, 2013]
Accessing digital entertainment should be simple, whether you like to read books on your tablet, listen to music on your phone and computer, or watch movies on all three. That’s why one year ago today we launched Google Play, where you can find and enjoy your favorite music, movies, books and apps on your Android phone and tablet, or on the web.
Google Play has grown rapidly in the last year, bringing you more content in more languages and places around the globe. In addition to offering more than 700,000 apps and games, we’ve partnered with all of the major music companies, movie studios and publishers to bring you the music, movies, TV shows, books and magazines you love. And we’ve added more ways for you to buy them, including paying through your phone bill and gift cards, which we’re beginning to roll out in the U.K. this week.
Since no birthday is complete without presents, we’re celebrating with a bunch of special offers across the store on songs, TV shows, movies and books. We’re even offering a collection of games with some fun birthday surprises created by developers.
It’s been a busy year, but we’re just getting started. We look forward to many more years of bringing you the best in entertainment!
Introducing Google Play: All your entertainment, anywhere you go [Google Official Blog, March 6, 2012]
Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Today we’re eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.
Introducing Google Play [googleplay YouTube channel, March 6, 2012]
Your favorite entertainment is now all in one place, always accessible on the web and across your Android devices.With Google Play you can:
- Store up to 20,000 songs for free and buy millions of new tracks
- Download more than 450,000 Android apps and games
- Browse the world’s largest selection of eBooks
- Rent thousands of your favorite movies, including new releases and HD titles
Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play. On your Android phone or tablet, we’ll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you’ve purchased will continue to be available to you through Google Play—simply log in with your Google account like always.
To celebrate, we’ll be offering a different album, book, video rental and Android app at a special price each day for the next week in our “7 Days to Play” sale. In the U.S., today’s titles include the collection of top 40 hits Now That’s What I Call Music 41, the popular game Where’s My Water, the novel Extremely Loud and Incredibly Close and the movie Puncture for just 25 cents each. In addition, you’ll find great collections of hip-hop, rock and country albums for $3.99 all week, detective novels from $2.99, some of our editorial team’s favorite movies from 99 cents, and our favorite apps from 49 cents.
In the U.S., music, movies, books and Android apps are available in Google Play. In Canada and the U.K., we’ll offer movies, books and Android apps; in Australia, books and apps; and in Japan, movies and apps. Everywhere else, Google Play will be the new home for Android apps. Our long-term goal is to roll out as many different types of content as possible to people around the world, and we’ll keep adding new content to keep it fresh.
To learn more, head over to play.google.com/about or keep up with the latest on our Google+ page. If you’re headed to Austin later this week for South by Southwest, come to the Google Village to see Google Play in action. We can’t wait for you to try Google Play and experience a simpler way to manage your entertainment.
Posted by Jamie Rosenberg, Director of Digital Content
Android Apps on Google Play [googleplay YouTube channel, March 6, 2012]
Supported devices [Android Developer Help, Aug 5, 2013]
The following is a list of devices that are supported for use with Google Play. This list is sorted alphabetically by manufacturer. You can also search within this page to find your device (PC: Ctrl + F, Mac: Command + F).
If you’re experiencing issues with the Google Play website or the Google Play app, please verify that your device is included on the list below. If your device isn’t listed, it’s possible that your device is newly released or may not be listed for other reasons. If you need further information on whether your device is supported for use with Google Play, please contact your device manufacturer for further support.
Note: Some devices are listed by their official model number. To find your model number, go to Settings > About Phone > Model Number on your device.
This list was last updated on 8/5/2013.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
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Google Apps on Android [GApps] [Google site, created on June 27, 2012]
… [Google Keyboard Hangouts Keep]
Featured Apps
Google Search
Quickly & easily find what you need on the web & your phone or tablet.
Download App
Chrome for Android
Browse fast & bring your personalized Chrome with you.
Download App
Google Maps for Android
Never get lost as you go to new places & old favorites.
Download App
Google+
Stay connected and share life as it happens.
Download App
Google Play Books
Read the books you love, everywhere you are.
Download App
Google Play Magazines
Read your favorite magazines, everywhere you are.
Download App
Google Play Music
Play your music instantly, anywhere.
Download App
Google Play Movies & TV
Watch movies & TV shows instantly, anywhere.
Download App
YouTube
Millions of videos at your fingertips, available on the go.
Download App
Google Drive
One place to create, share, collaborate & keep your stuff, available on all your devices.
Download App
Gmail
Get smarter email wherever you are.
Download App
Google Wallet
Make your phone your wallet.
Download App
Google Offers
Discover, buy and redeem great deals with your Android device.
Download App
… [ Voice Search Google Translate Google Earth Google Goggles Google Currents Google Voice Google Shopper Schemer My Tracks Google Finance Blogger Orkut Authenticator ]
A Note on Google Apps for Android [Android Developers Blog, Sept 25, 2009]
Lately we’ve been busy bees in Mountain View, as you can see from the recent release of Android 1.6 to the open-source tree, not to mention some devices we’re working on with partners that we think you’ll really like. Of course, the community isn’t sitting around either, and we’ve been seeing some really cool and impressive things, such as the custom Android builds that are popular with many enthusiasts. Recently there’s been some discussion about an exchange we had with the developer of one of those builds, and I’ve noticed some confusion around what is and isn’t part of Android’s open source code. I want to take a few moments to clear up some of those misconceptions, and explain how Google’s apps for Android fit in.
Everyone knows that mobile is a big deal, but for a long time it was hard to be a mobile app developer. Competing interests and the slow pace of platform innovation made it hard to create innovative apps. For our part, Google offers a lot of services — such as Google Search, Google Maps, and so on — and we found delivering those services to users’ phones to be a very frustrating experience. But we also found that we weren’t alone, so we formed the Open Handset Alliance, a group of like-minded partners, and created Android to be the platform that we all wished we had. To encourage broad adoption, we arranged for Android to be open-source. Google also created and operates Android Market as a service for developers to distribute their apps to Android users. In other words, we created Android because the industry needed an injection of openness. Today, we’re thrilled to see all the enthusiasm that developers, users, and others in the mobile industry have shown toward Android.
With a high-quality open platform in hand, we then returned to our goal of making our services available on users’ phones. That’s why we developed Android apps for many of our services like YouTube, Gmail, Google Voice, and so on. These apps are Google’s way of benefiting from Android in the same way that any other developer can, but the apps are not part of the Android platform itself. We make some of these apps available to users of any Android-powered device via Android Market, and others are pre-installed on some phones through business deals. Either way, these apps aren’t open source, and that’s why they aren’t included in the Android source code repository. Unauthorized distribution of this software harms us just like it would any other business, even if it’s done with the best of intentions.
I hope that clears up some of the confusion around Google’s apps for Android. We always love seeing novel uses of Android, including custom Android builds from developers who see a need. I look forward to seeing what comes next!
Compatibility Test Suite
[Frequently Asked Questions | Android Open Source, created on May 24, 2010; excerpted on Aug 15, 2013]
Compatibility Test Suite
What is the purpose of the CTS?
The Compatibility Test Suite is a tool used by device manufacturers to help ensure their devices are compatible, and to report test results for validations. The CTS is intended to be run frequently by OEMs throughout the engineering process to catch compatibility issues early.
What kinds of things does the CTS test?
The CTS currently tests that all of the supported Android strong-typed APIs are present and behave correctly. It also tests other non-API system behaviors such as application lifecycle and performance. We plan to add support in future CTS versions to test “soft” APIs such as Intents as well.
Will the CTS reports be made public?
Yes. While not currently implemented, Google intends to provide web-based self-service tools for OEMs to publish CTS reports so that they can be viewed by anyone. CTS reports can be shared as widely as manufacturers prefer.
How is the CTS licensed?
The CTS is licensed under the same Apache Software License 2.0 that the bulk of Android uses.
Does the CTS accept contributions?
Yes please! The Android Open-Source Project accepts contributions to improve the CTS in the same way as for any other component. In fact, improving the coverage and quality of the CTS test cases is one of the best ways to help out Android.
Can anyone use the CTS on existing devices?
The Compatibility Definition Document requires that compatible devices implement the ‘adb’ debugging utility. This means that any compatible device — including ones available at retail — must be able to run the CTS tests.
Compatibility [Frequently Asked Questions | Android Open Source, created on May 24, 2010; excerpted on Aug 15, 2013]
Compatibility
What does “compatibility” mean?
We define an “Android compatible” device as one that can run any application written by third-party developers using the Android SDK and NDK. We use this as a filter to separate devices that can participate in the Android app ecosystem, and those that cannot. Devices that are properly compatible can seek approval to use the Android trademark. Devices that are not compatible are merely derived from the Android source code and may not use the Android trademark.
In other words, compatibility is a prerequisite to participate in the Android apps ecosystem. Anyone is welcome to use the Android source code, but if the device isn’t compatible, it’s not considered part of the Android ecosystem.
What is the role of Google Play in compatibility?
Devices that are Android compatible may seek to license the Google Play client software. This allows them to become part of the Android app ecosystem, by allowing users to download developers’ apps from a catalog shared by all compatible devices. This option isn’t available to devices that aren’t compatible.
What kinds of devices can be Android compatible?
The Android software can be ported to a lot of different kinds of devices, including some on which third-party apps won’t run properly. The Android Compatibility Definition Document (CDD) spells out the specific device configurations that will be considered compatible.
For example, though the Android source code could be ported to run on a phone that doesn’t have a camera, the CDD requires that in order to be compatible, all phones must have a camera. This allows developers to rely on a consistent set of capabilities when writing their apps.
The CDD will evolve over time to reflect market realities. For instance, the 1.6 CDD only allows cell phones, but the 2.1 CDD allows devices to omit telephony hardware, allowing for non-phone devices such as tablet-style music players to be compatible. As we make these changes, we will also augment Google Play to allow developers to retain control over where their apps are available. To continue the telephony example, an app that manages SMS text messages would not be useful on a media player, so Google Play allows the developer to restrict that app exclusively to phone devices.
If my device is compatible, does it automatically have access to Google Play and branding?
Google Play is a service operated by Google. Achieving compatibility is a prerequisite for obtaining access to the Google Play software and branding. Device manufacturers should contact Google to obtain access to Google Play.
If I am not a manufacturer, how can I get Google Play?
Google Play is only licensed to handset manufacturers shipping devices. For questions about specific cases, contact android-partnerships@google.com.
How can I get access to the Google apps for Android, such as Maps?
The Google apps for Android, such as YouTube, Google Maps and Navigation, Gmail, and so on are Google properties that are not part of Android, and are licensed separately. Contact android-partnerships@google.com for inquiries related to those apps.
Is compatibility mandatory?
No. The Android Compatibility Program is optional. Since the Android source code is open, anyone can use it to build any kind of device. However, if a manufacturer wishes to use the Android name with their product, or wants access to Google Play, they must first demonstrate that the device is compatible.
How much does compatibility certification cost?
There is no cost to obtain Android compatibility for a device. The Compatibility Test Suite is open-source and available to anyone to use to test a device.
How long does compatibility take?
The process is automated. The Compatibility Test Suite generates a report that can be provided to Google to verify compatibility. Eventually we intend to provide self-service tools to upload these reports to a public database.
Who determines what will be part of the compatibility definition?
Since Google is responsible for the overall direction of Android as a platform and product, Google maintains the Compatibility Definition Document for each release. We draft the CDD for a new Android version in consultation with a number of OEMs, who provide input on its contents.
How long will each Android version be supported for new devices?
Since Android’s code is open-source, we can’t prevent someone from using an old version to launch a device. Instead, Google chooses not to license the Google Play client software for use on versions that are considered obsolete. This allows anyone to continue to ship old versions of Android, but those devices won’t use the Android name and will exist outside the Android apps ecosystem, just as if they were non-compatible.
Can a device have a different user interface and still be compatible?
The Android Compatibility Program focuses on whether a device can run third-party applications. The user interface components shipped with a device (such as home screen, dialer, color scheme, and so on) does not generally have much effect on third-party apps. As such, device builders are free to customize the user interface as much as they like. The Compatibility Definition Document does restrict the degree to which OEMs may alter the system user interface for areas that do impact third-party apps.
When are compatibility definitions released for new Android versions?
Our goal is to release new versions of Android Compatibility Definition Documents (CDDs) once the corresponding Android platform version has converged enough to permit it. While we can’t release a final draft of a CDD for an Android software version before the first flagship device ships with that software, final CDDs will always be released after the first device. However, wherever practical we will make draft versions of CDDs available.
How are device manufacturers’ compatibility claims validated?
There is no validation process for Android device compatibility. However, if the device is to include Google Play, Google will typically validate the device for compatibility before agreeing to license the Google Play client software.
What happens if a device that claims compatibility is later found to have compatibility problems?
Typically, Google’s relationships with Google Play licensees allow us to ask them to release updated system images that fix the problems.
The Benefits & Importance of Compatibility [Official Android Blog, Sept 15, 2012]
We built Android to be an open source mobile platform freely available to anyone wishing to use it. In 2008, Android was released under the Apache open source license and we continue to develop and innovate the platform under the same open source license — it is available to everyone at: http://source.android.com. This openness allows device manufacturers to customize Android and enable new user experiences, driving innovation and consumer choice.
As the lead developer and shepherd of the open platform, we realize that we have a responsibility to app developers — those who invested in the platform by adopting it and building applications specifically for Android. These developers each contribute to making the platform better — because when developers support a platform with their applications, the platform becomes better and more attractive to consumers. As more developers build great apps for Android, more consumers are likely to buy Android devices because of the availability of great software content (app titles like Fruit Ninja or Google Maps). As more delighted consumers adopt Android phones and tablets, it creates a larger audience for app developers to sell more apps. The result is a strategy that is good for developers (they sell more apps), good for device manufacturers (they sell more devices) and good for consumers (they get more features and innovation).
In biological terms, this is sometimes referred to as an ecosystem. In economic terms, this is known as a virtuous cycle — a set of events that reinforces itself through a feedback loop. Each iteration of the cycle positively reinforces the previous one. These cycles will continue in the direction of their momentum until an external factor intervenes and breaks the cycle.
When we first contemplated Android and formed the Open Handset Alliance, we wanted to create an open virtuous cycle where all members of the ecosystem would benefit. We thought hard about what types of external factors could intervene to weaken the ecosystem as a whole. One important external factor we knew could do this was incompatibilities between implementations of Android. Let me explain:
Imagine a hypothetical situation where the platform on each phone sold was just a little bit different. Different enough where Google Maps would run normally on one phone but run terribly slow on another. Let’s say, for sake of example, that Android implemented an API that put the phone to sleep for a fraction of a second to conserve battery life when nothing was moving on the screen. The API prototype for such a function might look like SystemClock.sleep(millis) where the parameter “millis” is the number of milliseconds to put the device to sleep for.
If one phone manufacturer implemented SystemClock.sleep() incorrectly, and interpreted the parameter as Seconds instead of Milliseconds, the phone would be put to sleep a thousand times longer than intended! This manufacturer’s phone would have a terrible time running Google Maps. If apps don’t run well across devices due to incompatibilities, consumers would leave the ecosystem, followed by developers. The end of the virtuous cycle.
We have never believed in a “one size fits all” strategy, so we found a way to enable differentiation for device manufactures while protecting developers and consumers from incompatibilities by offering a free “compatibility test suite” (CTS). CTS is a set of software tools that tests and exercises the platform to make sure that (for example) SystemClock.sleep(millis) actually puts the device to sleep for only milliseconds. Like Android, the test suite is freely available to everyone under the Apache open source license: http://source.android.com/compatibility/cts-intro.html
While Android remains free for anyone to use as they would like, only Android compatible devices benefit from the full Android ecosystem. By joining the Open Handset Alliance, each member contributes to and builds one Android platform — not a bunch of incompatible versions. We’re grateful to the over 85 Open Handset Alliance members who have helped us build the Android ecosystem and continue to drive innovation at an incredible pace. Thanks to their support the Android ecosystem now has over 500 million Android-compatible devices and counting!
Posted by Andy Rubin, Senior Vice President of Mobile and Digital Content
On Android Compatibility [Android Developers Blog, May 31, 2010]
[This post is by Dan Morrill, Open Source & Compatibility Program Manager. — Tim Bray]
At Google I/O 2010, we announced that there are over 60 Android models now, selling 100,000 units a day. When I wear my open-source hat, this is exciting: every day the equivalent of the entire population of my old home city starts using open-source software, possibly for the first time. When I put on my hat for Android Compatibility, this is humbling: that’s a whole lotta phones that can all share the same apps.
Another thing we launched at Google I/O was an upgraded and expanded source.android.com. The new version has refreshed info on the Android Open-Source Project, and some new tips and tools for device manufacturers — useful if you’re an OEM. However, it also has details on the Android compatibility program, now. This is also aimed mostly at OEMs, but Tim Bray suggested that developers might be interested in a peek at how we keep those 100,000 devices marching to the same beat, every day. So here I am, back on the blog.
The F-word, or, Remember remember the fifth of November
I remember sitting with my colleagues in a conference room in Building 44 on November 5, 2007, listening to Andy Rubin and Eric Schmidt announce Android to the world. I remember a lot of the press stories, too. For instance, Android was “just words on paper” which was especially entertaining since I knew we were getting ready to launch the first early-look SDK a mere week later.
Another meme I remember is… yes, “fragmentation”. Literally before the close of business on the same day we announced Android (4:46pm to be precise), I saw the first article about Android “fragmentation.” The first day wasn’t even over yet, and the press had already decided that Android would have a “fragmentation” problem.
The thing is, nobody ever defined “fragmentation” — or rather, everybody has a different definition. Some people use it to mean too many mobile operating systems; others to refer to optional APIs causing inconsistent platform implementations; still others use it to refer to “locked down” devices, or even to the existence of multiple versions of the software at the same time. I’ve even seen it used to refer to the existence of different UI skins. Most of these definitions don’t even have any impact on whether apps can run!
Because it means everything, it actually means nothing, so the term is useless. Stories on “fragmentation” are dramatic and they drive traffic to pundits’ blogs, but they have little to do with reality. “Fragmentation” is a bogeyman, a red herring, a story you tell to frighten junior developers. Yawn.
Compatibility
Now, that’s not to say that there aren’t real challenges in making sure that Android devices are compatible with each other, or that there aren’t very real concerns that keep app developers awake at night. There definitely are, and I spend a great deal of time indeed thinking about them and addressing them. The trick is to define them clearly.
We define “Android compatibility” to be the ability of a device to properly run apps written with the Android SDK. This is a deceptively simple way to frame it, because there are a number of things that can go wrong. Here are a few:
Bugs – devices might simply have bugs, such as a buggy Bluetooth driver or an incorrectly implemented GPS API.
Missing components – devices might omit hardware (such as a camera) that apps expect, and attempt to “fake” or stub out the corresponding API.
Added or altered APIs – devices might add or alter APIs that aren’t part of standard Android. Done correctly this is innovation; done poorly and it’s “embrace and extend”.
Each of these is an example of something that can make an app not run properly on a device. They might run, but they won’t runproperly. These are the things that I spend my time preventing.
How It Works
As stewards of the platform we realize that it’s vital to allow only compatible devices to participate in the Android ecosystem. So, we make compatibility a strict prerequisite for access to Android Market and the right to use the Android name. This means that developers can rely on the fact that Android Market — the keystone of the Android ecosystem — will only allow their apps to run on compatible devices. It’s pretty self-evident that a single app ecosystem is better than many small ones, so OEMs are generally pretty motivated to ship compatible devices.
But motivation alone doesn’t get us very far without tools to actually ensure compatibility, which is where the Android compatibility program [page created on May 20, 2010] comes in. This program is like a stool with three legs: the Android source code, the Compatibility Definition Document, and the Compatibility Test Suite.
It all starts with the Android source code. Android is not a specification, or a distribution in the traditional Linux sense. It’s not a collection of replaceable components. Android is a chunk of software that you port to a device. For the most part, Android devices are running the same code. The fact that all Android devices run the same core Android code goes a long way toward making sure those devices all work the same way.
However, this doesn’t solve the problems of missing components or altered APIs, because the source code can always be tweaked. This is where the Compatibility Definition Document (or CDD) comes in. The CDD defines in gory detail exactly what is expected of Android devices. It clearly states, for example, that devices may not omit most components, and that the official Android APIs may not be altered. In a nutshell, the CDD exists to remove ambiguities around what’s required of an Android device.
Of course, none of that overcomes the simple reality of human error — bugs. This is where the Compatibility Test Suite comes in. The CTS is a collection of more than 20,000 test cases that check Android device implementations for known issues. Device makers run the CTS on their devices throughout the development process, and use it to identify and fix bugs early. This helps ensure that the builds they finally ship are as bug-free as possible.
Keeping Up with the Times
We’ve been operating this compatibility process with our OEM partners for over a year now, and it’s largely responsible for those 60+ device models being interoperable. However no process is ever perfect and no test suite is ever 100% comprehensive, and sometimes bugs get through. What happens then?
Well, we have great relationships with our OEMs, and like I said, they’re motivated to be compatible. Whenever we hear about a serious bug affecting apps, we report it to our partners, and they typically prepare a bugfix release and get it out to end users. We will also typically add a test case to the CTS to catch that problem for future devices. It’s an ongoing process, but generally our partners are as interested as we are in the user experience of the devices they sell.
The mobile industry today is “very exciting”, which is code for “changes painfully fast”. We believe that the only way Android will be a success is to keep up with that change, and ultimately drive that change. This means that over time, the CDD will also change. We’ll add new text to handle problem cases we encounter, and the actual requirements will change to accommodate the innovations happening in the field. For example, in the 2.1/Eclair CDD, we tweaked the CDD slightly to make telephony optional, which allows Android to ship compatibly on non-phone handheld devices. Whenever we do this, of course, we’ll make corresponding changes to the Android APIs and Android Market to make sure that your apps are protected from ill effects.
On a somewhat related note, a lot of ink has been spilled on the fact that there are multiple versions of Android out there in users’ hands at the same time. While it’s true that devices without the latest software can’t run some of the latest apps, Android is 100% forward compatible — apps written properly for older versions also run on the newest versions. The choice is in app developers’ hands as to whether they want to live on the bleeding edge for the flashiest features, or stay on older versions for the largest possible audience. And in the long term, as the mobile industry gets more accustomed to the idea of upgradeable phone software, more and more devices will be be upgraded.
What It Means for You
All that is great — but what does it mean for developers? Well, we put together a page in the SDK Documentation to explain this, so you should take a look there. But really it boils down to this:
As a developer, you simply decide what features your app requires, and list them in your app’s AndroidManifest.xml.
The Android compatibility program ensures that only compatible devices have access to Android Market.
Android Market makes sure your app is only visible to those devices where it will run correctly, by filtering your app from devices which don’t have the features you listed.
That’s all!
There almost certainly will be devices that have access to Android Market that probably weren’t quite what you had in mind when you wrote your app. But this is a very good thing — it increases the size of the potential audience for your app. As long as you accurately list your app’s requirements, we’ll do the rest and make sure that your app won’t be accessible to a device where it won’t run properly. After all, we’re app developers ourselves, and we know how painful it is to deal with users upset about an app not working on a device it wasn’t designed for.
Now, that’s not to say that we think our current solution is perfect — no solution is. But we’re continuously working on improvements to the SDK tools and Android Market to make your life as an Android developer even easier. Keep an eye on this blog and on the Android Market itself for the latest info.
Thanks for reading, and happy coding!
Android Compatibility Downloads [page created on May 19, 2010; content excerpted on Aug 15, 2013]
Thanks for your interest in Android Compatibility! The links below allow you to access the key documents and information.
Thanks for your interest in Android Compatibility! The links below allow you to access the key documents and information.
Android 4.3
Android 4.3 is the release of the development milestone code-named Jelly Bean-MR2 [July 24, 2013]. Source code for Android 4.3 is found in the ‘android-4.3_r1’ branch in the open-source tree.
- Android 4.3 Compatibility Definition Document (CDD)
- Android 4.3 R1 Compatibility Test Suite (CTS)
- Android 4.3 R1 CTS Verifier
Android 4.2
Android 4.2 is the release of the development milestone code-named Jelly Bean-MR1 [Oct 29, 2012]. Source code for Android 4.2 is found in the ‘android-4.2.2_r1’ branch in the open-source tree.
- Android 4.2 Compatibility Definition Document (CDD)
- Android 4.2 R4 Compatibility Test Suite (CTS)
- Android 4.2 R5 CTS Verifier
Android 4.1
Android 4.1.1 is the release of the development milestone code-named Jelly Bean [July 23, 2012]. Source code for Android 4.1.1 is found in the ‘android-4.1.1_r1’ branch in the open-source tree.
- Android 4.1 Compatibility Definition Document (CDD)
- Android 4.1 R3 Compatibility Test Suite (CTS)
- Android 4.1 R6 CTS Verifier
Android 4.0.3
Android 4.0.3 is the release of the development milestone code-named Ice Cream Sandwich [Dec 16, 2011]. Android 4.0.3 is the current version of Android. Source code for Android 4.0.3 is found in the ‘android-4.0.3_r1’ branch in the open-source tree.
- Android 4.0 Compatibility Definition Document (CDD)
- Android 4.0.3 R3 Compatibility Test Suite (CTS)
- Android 4.0.3 R2 CTS Verifier
Android 2.3
Android 2.3 is the release of the development milestone code-named Gingerbread [Dec 6, 2010]. Source code for Android 2.3 is found in the ‘gingerbread’ branch in the open-source tree.
- Android 2.3 Compatibility Definition Document (CDD)
- Android 2.3 R13 Compatibility Test Suite (CTS)
- Android 2.3 R3 CTS Verifier
Android 2.2
Android 2.2 is the release of the development milestone code-named FroYo [May 20, 2010]. Source code for Android 2.2 is found in the ‘froyo’ branch in the open-source tree.
Android 2.1
Android 2.1 is the release of the development milestone code-named Eclair [Jan 12, 2010]. Source code for Android 2.1 is found in the ‘eclair’ branch in the open-source tree. Note that for technical reasons, there is no compatibility program for Android 2.0 or 2.0.1, and new devices must use Android 2.1.
Android 1.6
Android 1.6 was the release of the development milestone code-named Donut [Sept 15, 2009]. Android 1.6 was obsoleted by Android 2.1. Source code for Android 1.6 is found in the ‘donut’ branch in the open-source tree.
Compatibility Test Suite Manual
The CTS user manual is applicable to any CTS version, but CTS 2.1 R2 and beyond require additional steps to run the accessibility tests.
CTS Media Files
These media files are required for the CTS media stress tests.
Older Android Versions
There is no Compatibility Program for older versions of Android, such as Android 1.5 (known in development as Cupcake). New devices intended to be Android compatible must ship with Android 1.6 or later.
Superphones turning point: segment satured with Tier 1 globals while the Chinese locals are at less than 40% of the Samsung price
OR Samsung is leapfrogging Apple while the Chinese local brands are coming close to Samsung but at less than 40% price. Meanwhile the superphone segment of the market becomes saturated.
This is even more important as coinciding with:
– Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the cloud’, July 20-29, 2013]
– GiONEE (金立), the emerging global competitor on the smartphone market [‘Experiencing the cloud’, July 22, 2013]
– Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation [‘Experiencing the cloud’, Aug 1, 2013]
– UPDATE Aug’13: Xiaomi $130 Hongmi superphone END MediaTek MT6589 quad-core Cortex-A7 SoC with HSPA+ and TD-SCDMA is available for Android smartphones and tablets of Q1 delivery [‘Experiencing the Cloud’, Dec 12, 2012; Aug 1, 2013]
Now the following things are coming in addition to that:
- [Samsung is] Leapfrogging Apple while regaining only some high-end SoC supply to it
- Chinese local brands are coming close to Samsung but at less than 40% price
- The superphone segment of the market becomes saturated
- Previous (pre-saturation) milestones according to Samsung
This will be the organization of the ‘DETAILS for the assesment of upcoming changes’ part of this post.
To appreciate the real significance of the sudden change characterized above let’s first get acquainted with the current state of the lead market as described in China Report: Device and App Trends in the #1 Mobile Market [by Mary Ellen Gordon on Flurry Blog, July 23, 2013]
Smartphones and tablets have gone from being the latest gadgets for relatively affluent people in relatively affluent countries to ubiquitous devices in mainstream use in many countries around the world. In fact, as we reported in February of this year China surpassed the US to become the country with the largest installed base of connected devices as measured by Flurry Analytics. As we also reported, a second wave of countries around the world is now experiencing the type of growth mobile pioneer countries experienced previously. For example, the mobile markets in the BRIC countries are now all growing faster than the mobile markets in the U.S., U.K., and South Korea.
Knowing that the landscape is constantly shifting, we are beginning a series of blog posts reporting on the use of smartphones, tablets, and apps in particular countries and geographic regions around the world. Given China’s world-leading installed base and considering the China Joy conference (China’s largest digital conference) is this week we thought we would begin there.
In June of this year Flurry Analytics measured 261,333,271 active smartphones and tablets in China. That represented a whopping 24% of the entire worldwide connected device installed base measured by Flurry. The chart below documents the growth in the installed base. The left axis and blue line show China’s growth over the years. The right axis and red line show growth in the world as a whole (including China) a basis of comparison. As can be seen from the gap between the two lines growing through 2010 and much of 2011, growth in smartphones and tablets in China lagged the world as a whole through that period. But starting toward the end of 2011, the installed base in China began a period of exponential growth. During this period it surpassed the growth rate for the world as a whole, as shown by the blue line catching the red line in the graph. We expect China to maintain its leadership (in terms of active installed base) for the foreseeable future because device penetration rate is still relatively low and much opportunity remains, as we reported in a previous post.
Xiaomi Is A Local Manufacturer To Watch
Examining a random sample of 18,310 of the devices in our system in China that run iOS or Android apps revealed that Apple and Samsung are the top two device manufacturers, as they are most everywhere. China’s own Xiaomi was a strong third, with a 6% share of the market, ahead of HTC, Lenovo and a multitude of others. As we noted in a previous post, Xiaomi has been successful in accumulating a large number of active users for each device model it releases. Worldwide, only Apple, Amazon, and Samsung have more active users for each device model released.
It will be interesting to see if Xiaomi can continue to gain share in China – possibly by mopping up share from smaller manufacturers of Android devices – and also if they can begin making gains in other markets outside of China to become more of a global player. With rumors of a Xiaomi tablet circulating, we will also be watching to see if their entry into the tablet market will increase the use of Android tablets in China. Currently 21% of the iOS devices in our randomly drawn sample were tablets compared to only 4% of the Android devices.
Chinese Users Over Index in Reading, Utility, Productivity
In looking at how Chinese people use their connected devices we see similarities and differences compared to the rest of the world. As a general rule worldwide, games dominate time spent in apps measured by Flurry Analytics, and China is no exception. On average, Chinese owners of iOS devices spent 47% of their app in games. The percentage of app time devoted to games was even greater for Android at 56%.
Smartphones and tablets are not just about fun and games in China. Compared to iOS device owners elsewhere, the average time Chinese owners spend using Books, Newsstand, Utility, and Productivity apps is greater than the rest of the world (1.8x, 1.7x, 2.3x, and 2.1x respectively). On average Chinese owners of Android devices spend more than seven times as much time in Finance apps (7.4x) than Android owners elsewhere spend in Finance apps, but they also spend more time in Entertainment apps (1.7x).
Will China’s Exponential Growth Change The Device And App Markets?
It will be interesting to see how China now having leadership in terms of its installed base will impact the device and app markets elsewhere. Given Xiaomi’s success at building a large number of users for each model it releases, it might try to add further scale by expanding internationally – particularly to the other rapidly-growing BRIC markets where brand preferences are not already well-entrenched.
Within China itself, Chinese competitors may have an even greater advantage in the app market since cultural influences and differences are likely to be even more important in the app market than in the device market. There are already strong Chinese app companies such as Baidu and Tencent and clusters of app developers emerging in places like Chengdu. At first they are likely to concentrate on apps for the large local market, but that may eventually lead to growing app exports. For example, the fact that Chinese consumers over-index on some more work and educational-oriented apps may encourage Chinese developers to focus on those areas and innovate, and that could lead to creation of apps that end up being adopted elsewhere in the world. We’re looking forward to discovering what app is to China what Angry Birds was to Finland.
And it is also important to understand that as far as the current situation is concerned Samsung’s China magic upstages Apple [Reuters TV, July 25, 2013]
Insight: How Samsung is beating Apple in China [Reuters, July 26, 2013]
Apple Chief Executive Tim Cook believes that “over the arc of time” China is a huge opportunity for his pathbreaking company. But time looks to be on the side of rival Samsung Electronics Co Ltd, which has been around far longer and penetrated much deeper into the world’s most populous country.
Apple Inc this week said its revenue in Greater China, which also includes Hong Kong and Taiwan, slumped 43 percent to $4.65 billion from the previous quarter. That was also 14 percent lower from the year-ago quarter. Sales were weighed down by a sharp drop in revenues from Hong Kong. “It’s not totally clear why that occurred,” Cook said on a conference call with analysts.
Neither is it totally clear what Apple’s strategy is to deal with Samsung – not to mention a host of smaller, nimbler Chinese challengers.
Today, in the war for what both sides acknowledge is the 21st century’s most important market, Samsung is whipping its American rival. The South Korean giant now has a 19 percent share of the $80 billion smartphone market in China, a market expected to surge to $117 billion by 2017, according to International Data Corp (IDC). That’s 10 percentage points ahead of Apple, which has fallen to 5th in terms of China market share.
Cook said Apple planned to double the number of its retail stores over the next two years – it currently has 8 flagship stores in China and 3 in Hong Kong. But, he added, Apple will invest in distribution “very cautiously because we want to do it with great quality.”
Samsung, with a longer history in China, now has three times the number of retail stores as Apple, and has been more aggressive in courting consumers and creating partnerships with phone operators. It also appears to be in better position, over an arc of time, to fend off the growing assault of homegrown competitors such as Lenovo Group Ltd, Huawei Technologies Co Ltd and ZTE Corp, former company executives, analysts and industry sources say.
Apple declined requests for comment for this article.
VARIED MODELS
Samsung’s history and corporate culture could hardly be more different than Apple’s, the iconic Silicon Valley start-up founded by Steve Jobs and Steve Wozniak in 1976. Lee Byung-Chull started Samsung in 1938 as a noodle and sugar maker. It grew over the decades into an industrial powerhouse, or chaebol as Koreans call the family owned conglomerates that dominate the nation’s economy and are run with military-like discipline.
Apple, by contrast, became the epitome of Californian cool, an image the company revels in. That hip image translates in China – its stores are routinely packed – but hasn’t been enough to overcome the more entrenched Samsung.
A stuffy electronics bazaar in the southern Chinese city of Shenzhen illustrates part of the reason why.
Samsung Galaxys and Apple iPhones of different generations sit side by side, glinting under bright display lights as vendors call out to get customers’ attention. With its varied models, Samsung smartphones outnumber iPhones at least four to one.
While Apple releases only one smartphone a year, priced at the premium end of the market, Samsung brings out multiple models annually with different specifications and at different price points in China.
And those models, analysts say, are loaded with features tailored specifically for the local market: apps such POCO.cn, the most popular photo sharing site in China, or the two slots for SIM cards (Apple offers one), which allows service from multiple cell carriers, either at home or abroad.
“The Chinese just love features. They want their phone to have 50 different things that they’re never going to use,” said Michael Clendenin, managing director of technology consultancy RedTech Advisors. “Apple just doesn’t play that game. Unfortunately, if you want to hit the mainstream market in China, and you want a lot of market share percentage points, you have to offer the Swiss army knife of cellphones.”
“SETTING THE PACE”
Analysts believe Samsung’s increasing strength in China is a critical reason behind its rival’s possible intention to introduce globally a new and cheaper iPhone model, as well as one with bigger screens – a staple of Samsung’s offerings.
Said a Samsung executive with experience in China: “We definitely think we’re setting the pace there. They are having to respond to us.”
Most audaciously, Samsung has gone after Apple not simply by offering lower priced smartphones, but by attacking its rival directly in the pricier end of the market. “We put a lot of emphasis on the high end market in China,” co-CEO J.K. Shin told Reuters in an interview.
Samsung launched a China-only luxury smartphone together with China Telecom marketed by actor Jackie Chan that retails for about 12,000 yuan ($2,000). The flip phone, named “heart to the world,” is encased in a slim black and rose gold metal body. The sleek look – called “da qi” (elegantly grand) – is coveted by Chinese when they shop for cars, sofas or phones.
“There are a lot of ‘VVIP’s’ in China, and for them we launched luxury phones promoted by Jackie Chan. This helps target niche customers and build brand equity,” said Lee Young-hee, executive vice president of Samsung’s mobile business.
While Samsung won’t sell millions of these smartphones, the creation of the phone in conjunction with a carrier reinforces Samsung’s willingness to go local – and tap into niche markets.
“The key point is that Samsung consistently adapts to the local market,” said TZ Wong, a Singapore-based technology analyst with IDC.
Apple’s latest mobile operating system offers links to popular Chinese applications like Sina’s microblogging platform Weibo, but the application itself must be downloaded onto the phone. On all of Samsung’s entries, it’s already there.
“People know intellectually that Samsung is from Korea, but when it comes to the messaging there is always a local face,” Wong said.
RETAIL PRESENCE
Samsung opened its first office in China in 1985 in Beijing – an era in which it was all but inconceivable that Apple and Samsung would end up in one of the world’s most intense corporate grudge matches. Like other South Korean chaebols, Samsung was a first mover in China, using the market primarily as a base to produce electronics for the world.
In contrast, Apple’s big push in China came only recently, with the advent of the smartphone age roughly five years ago.
The early entry gave Samsung an undeniable edge, and it adapted fast to a rapidly changing environment. By the mid-1990s, with the economy booming, Samsung made the strategic decision to treat the Chinese market not just as a production base, but to start marketing to China higher-priced electronics, said Nomura researcher Choi Chang-hee, who wrote a history of Samsung’s experience in China.
That shift has meant Samsung’s retail presence in China far outstrips Apple’s. Aside from selling via the distribution outlets of the three major telecom carriers, Samsung also has a strong retail presence through its partners Gome Electrical Appliances and Suning Commerce Group, as well as its own “Experience” stores and small retailers all over the country.
Apple works through the same channels, but its relatively late entry means it has a significantly smaller presence. Samsung, for example, has more than 200 official distributors and resellers in Guangzhou province, while Apple lists 95.
Over the last two decades, Samsung has also taken pains to build relationships with Chinese government officials and -perhaps more critically – the three major telecom carriers.
The notion of the importance of connections – or “guanxi” – in China is occasionally overrated in business. Not, according to Samsung’s Shin, in this case. “It’s our core policy to keep friendly relationships with the operators,” he said. In China, each carrier uses a different technology and that requires Samsung “to tweak our smartphones to their request.”
“It’s not easy,” Shin said, “but we do this to be more operator friendly.”
Contrast that with the ongoing negotiations Apple has had with China Mobile, the largest cellphone operator. For years the two sides have been unable to come to an agreement on revenue sharing, effectively precluding Apple from hundreds of millions of potential customers.
SCRUTINY FROM THE TOP
Samsung’s reach extends higher than just the CEOs of the top state-owned telecom companies. Top executives have met each of the last several Chinese leaders, most recently Xi Jinping, who spent time in April with vice chairman Jay Y. Lee, son of K.H. Lee, Samsung Electronics chairman.
“What surprised me most,” said Lee later, “was that they (Chinese leadership) know very well about Samsung. They even have a group studying us.”
The Chinese government has also made clear it’s well aware of Apple – though not always in a good way. In April, state media bashed Apple for its “arrogance,” protesting among other things that its current 1-year service warranty was insufficient. Apple initially dismissed those criticisms, but Cook later apologized to Chinese consumers.
Samsung’s success in China has its roots, one former executive said, in a previous obsession for the company: its desire not to replicate the mistakes made by Japanese rivals.
“Samsung spent a lot of time benchmarking Sony, Toshiba and Panasonic,” said Mark Newman, who spent six years in Samsung’s global strategy group and is now an industry analyst at Sanford C. Bernstein in Hong Kong.
“One of the things that came out of that is the realization that the insular approach has its drawbacks, and so Samsung has made an effort over the last 10 years to be much more global.”
This strategy of decentralization is plainly evident in China, he said, home now to more Samsung employees than any country outside South Korea.
FIGHTING HIGH AND LOW
Samsung now leads in both low-end and high-end segments in China, according to IDC, and its logic of going after both ends of the market is straightforward. In China, where the average wage is roughly $640 per month, many users looking to upgrade from feature phones to smartphones cannot afford Apple.
By bracketing the market with multiple models, Samsung can breed deep relationships with customers, many of whom, market research shows, trade up to more expensive models as they get older. Playing high and low also positions Samsung to fend off the intensifying competition from Chinese firms such as Lenovo and Huawei and literally hundreds of smaller local players.
“That’s where the next battle for Samsung will be fought,” said Newman. “We’ll have to see if Apple does introduce a new, cheaper model for China – and the world.”
DETAILS for the assesment of upcoming changes
1. Leapfrogging Apple while regaining only some high-end SoC supply to it:
Samsung sells 76 mln smartphones in Q2, boosting market share-report [Reuters, July 26, 2013]
Samsung Electronics Co Ltd sold 76 million smartphones in the second quarter, expanding its market share to 33.1 percent, Strategy Analytics said on Friday.
Overall, the global smartphone market grew 47 percent to a record 229.6 million, the research firm said.
Second-ranked Apple Inc saw its market share shrink to 13.6 percent after selling 31.2 million iPhones, as smaller rivals such as LG Electronics Inc, ZTE Corp and Huawei Technologies Co Ltd seized larger slices.
Strategy Analytics: Samsung Becomes World’s Most Profitable Handset Vendor in Q2 2013 [PRNewswire, July 26, 2013]
According to the latest research from Strategy Analytics, Samsung became the world’s most profitable handset vendor in Q2 2013. Apple slipped into second position, as margins have been hit by lackluster iPhone 5 volumes and tougher competition in China.
Neil Shah, Senior Analyst at Strategy Analytics, said, “We estimate Samsung’s operating profit for its handset division stood at US$5.2 billion [61% of the overall, see below] in the second quarter of 2013. Samsung overtook Apple for the first time, which recorded an estimated iPhone operating profit of US$4.6 billion. With strong volumes, high wholesale prices and tight cost controls, Samsung has finally succeeded in becoming the handset industry’s largest and most profitable vendor.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Apple’s reign as the world’s most profitable handset vendor lasted almost four years, from Q3 2009 to Q1 2013. Apple’s profit margin for its handset division has been fading recently due to lackluster iPhone 5 volumes and tougher competition from rivals. Samsung is performing well in the US market, while Huawei, ZTE and other local brands are growing vigorously in China. Apple is now under intense pressure to launch more iPhone models at cheaper price-points or with larger screens to fend off the surging competition and recapture lost profits in the second half of 2013.”
Exhibit 1: Global Handset Operating Profits in Q2 2013 [1]
Global Handset Operating Profits (US$ Billions)
Q2 ’13
Samsung
$5.2
Apple
$4.6
Source: Strategy Analytics
The full report, Samsung Becomes World’s Most Profitable Handset Vendor in Q2 2013, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/cr7fhmb.
But: while handset revenue was up by 9% the operating profit for handsets and network products together were down by 3%. Considering that 97.3% of the IM (IT & Mobile Communications) revenue is for handsets that essentially means a similar operating profit drop of ~3% for handsets alone. Note as well that while the margin was 17.7% a year ago (in 2Q ’12) now (in 2Q ‘13) it was the same 17.7%, so with that 3% drop there was no fundamental problem (yet).
From: Earnings Release Q2 2013, Samsung Electronics, July 2013 presentation [July 26, 2013]
Samsung explains that by “marginal profit decline due to increased costs of new product launches, R&D and retail channels investments, etc.” as you could see below:
Fundamental problem could well be with the market share outlook, as neither for 2Q ‘13, nor for the outlook market share was talked about at all.
Samsung Electronics Announces Earnings for Q2 in 2013 [press release, July 26, 2013]
Samsung Electronics Co., Ltd. today announced revenues of 57.46 trillion won [$51.6B] on a consolidated basis for the second quarter ended June 30, 2013, a 9-percent increase from the previous quarter. Consolidated operating profit for the quarter reached 9.53 trillion won [$8.53B, ~61% of which is estimated for its handset division, see above], representing a 9-percent increase on quarter, while consolidated net profit for the same quarter was 7.77 trillion won [$6.98B].
In its earnings guidance disclosed on July 5, Samsung estimated second quarter consolidated revenues would reach approximately 57 trillion won [$51.2B] with consolidated operating profit of approximately 9.5 trillion won [$8.53B].
Samsung Regains Its Biggest Client Apple [The Korea Economic Daily, July 15, 2013]
Samsung Electronics will supply mobile application processor (AP) to Apple Inc. from 2015. The mobile AP is a brain of Apple’s iPhone. Samsung Electronics will supply 14 nano A9 chips that will be used for Apple’s iPhone 7.
Samsung Electronics had supplied the AP to Apple since 2007 but lost the contract to supply 20 nano AP A8 chips [for iPhone6] to Apple to Taiwan’s TSMC last year when it was engaged in patent disputes with Apple. Samsung Electronics developed state-of-the-art 14 nano models ahead of its rival TSMC, regaining the order from Apple.
According to industry sources on July 14, Samsung Electronics signed an agreement with Apple to supply the next-generation AP that it will produce in 2015. The AP that will be produced using 14 nano FinFET technology is mounted on Apple’s iPhone 7 to be released in the second half of 2015.
Since its relations with Samsung Electronics worsened due to patent disputes, Apple has refrained from using Samsung parts since the second half of last year. Apple excluded Samsung memory chips, including mobile DRAMs, from iPhone 5 that it released in September 2012. Apple also decided to procure iPhone 6 APs from TSMC, the world’s No. 1 foundry company.
TSMC reaches deal with Apple to supply 20nm, 16nm and 10nm chips, sources claim [DIGITIMES, June 24, 2013]
Taiwan Semiconductor Manufacturing Company (TSMC) and its IC design service partner Global UniChip have secured a three-year agreement with Apple to supply foundry services for the next A-series chips built using 20nm, 16nm and 10nm process nodes, according to industry sources.
In response, both TSMC and Global Unichip said they do not comment on customer orders and statuses.
TSMC will start to manufacture Apple’s A8 chips in small volume in July 2013, and substantially ramp up its 20nm production capacity after December, the sources revealed. The foundry will complete installing a batch of new 20nm fab equipment, which is capable of processing 50,000 wafers, in the first quarter of 2014, the sources said.
A portion of the upcoming production capacity, estimated at 20,000 wafers, can later be upgraded to process wafers used to build 16nm chips, the sources continued. TSMC is scheduled to volume produce the Apple A9 and A9X processors starting the end of third-quarter 2014, the sources said.
The upcoming Apple A8 processor will be found in a new iPhone [iPhone 6] slated for release in early 2014, and the A9/A9X chips will be used in the newer-generation iPhone and iPad products, the sources claimed.
The sources did not identify whether TSMC will be the sole supplier of these Apple-designed chips.
TSMC’s phase-4, -5 and -6 facilities of Fab 14, its 12-inch fab located in southern Taiwan, will be dedicated to making Apple’s A-series processors, the sources further noted. The foundry will initially allocate a capacity of 6,000-10,000 12-inch wafers for the manufacture of those chips, and output will rise gradually starting 2014, the sources said.
TSMC chairman and CEO Morris Chang remarked previously that the foundry’s 16nm FinFET process would enter mass production in less than one year after ramping up production of 20nm chips. Risk production for its 20nm process kicked off in the first quarter of 2013.
Samsung Electronics is the Biggest Beneficiary of LTE-A [Korea IT News, July 15, 2013]
Samsung Electronics has emerged as the biggest beneficiary of the commercialization of LTE-A services by all of the three South Korean telecom operators. This is because the Samsung Galaxy S4 LTE-A is the only LTE-A smartphone put on the market at the moment. Thus, sales of the Galaxy S4 LTE-A has a good chance of making up for slower than expected domestic sales of the Galaxy S4. LG Electronics and Pantech plan to launch their LTE-A smartphones sometime next month.
150,000 Galaxy S4 LTE-A smartphones were activated in 14 days with SK Telecom alone. In other words, an average of 10,000 Galaxy S4 LTE-A smartphones went into service a day. Sales of the Galaxy S4 LTE-A is much faster than the Galaxy S4, propped up by Samsung-SK Telecom joint marketing campaigns and growing expectations of LTE-A’s twice faster speeds [LTE=75Mbps –> LTE-A=150Mbps] than LTE.
Sales of the Galaxy S4 LTE-A is projected to surge in the weeks to come since LG and Pantech’s LTE-A smartphones are scheduled to come out as early as next month.
The world’s first LTE-A [SK telecom YouTube channel, June 25, 2013]
More information:
– SK Telecom Launches World`s First LTE-Advanced Network [press release, June 26, 2013]
– World’s First Mobile Device with LTE Advanced Carrier Aggregation Powered by the Qualcomm® Snapdragon™ 800 Processor [OnQ Blog, June 26, 2013]
– Qualcomm Snapdragon 800 Processors Power World’s First LTE-Advanced Smartphone [press release, June 26, 2013]
– Samsung LTE Leadership and Future-Focused Innovation Produces World’s First LTE-Advanced Smartphone [press release, June 26, 2013]![]()
From: 25 things my new Android phone does that makes my iPhone feel like it comes from the 1990s [ZDNet, July 11, 2013]
A few weeks ago, I told you about my plans to ditch my old iPhone 4S and get a brand-new Samsung S4 Android phone. Well, a few days later, I did just that.
- You can replace the battery
- You can add an memory card to your phone
- You can replace the back cover
- It supports wireless inductive charging without a bulky sled
- Wonder-of-wonders: you can actually plug a USB cable into it and drag and drop files from your computer
- It’s got a full 1080p HD display
- You don’t have to use iTunes
- You can completely replace your launcher
- Your home screen can be alive
- You can replace your unlock screen with a customized version
- It’s a frickin’ tricorder
- It supports near field communications (NFC)
- It has an IR emitter
- You can turn your phone into a stealthy TV-B-Gone
- The thing senses hand gestures above it
- It watches your eyes
- It has a 13 megapixel camera
- Its camera can remove objects that don’t belong in the image
- Its camera can take multiple images and composite them together automatically
- You can install apps from a browser on your PC
- It can show two apps on-screen at once
- You can automate almost everything
- When you buy something on the Google Play store, you get an email receipt within minutes, not weeks
- It integrates (mostly) nicely with Google Voice
- You can have a new hobby (whether you want it or not)
- Samsung Galaxy S4 GT-I9500 [16GB] Factory Unlocked: $618 on Amazon ($700 list)
– Exynos 5 Octa 5410 SoC with 2GB RAM
– Quad-core 1.6 GHz Cortex-A15 & quad-core 1.2 GHz Cortex-A7 CPU with tri-core 533MHz PowerVR SGX544 GPU - Samsung Galaxy S4 GT-I9505 16GB 4G/LTE Factory Unlocked: $611 on Amazon($999 list)
– Snapdragon 600 SoC with 2GB RAM
– Quad-core 1.9GHz Krait 300 CPU with 450MHz Adreno 320 GPU
2. Chinese local brands are coming close to Samsung but at less than 40% price
Let’s take Jiayu* quad-core smartphone offerings as of July 15, 2013 in China (as they are the price leaders among the MT6589/MT6589T-based devices in China):
– Jiayu G3 Quad Edition (G3s) is from $110 in retail shops throughout the country
(Note that this price is even lower than the spec-wise similar Xiaomi $130 Hongmi superphone.)
– Jiayu G4 Standard (on sale for $155 (thin) and $163 (thick) list price since April 10) now with summer offer is from $130 in retail shops throughout the country
– 1.5GHz Jiayu G4 Advanced (G4s) is $216 since July 6 with 7 working days delivery
– 1.5GHz Jiayu G4 thin version is $160 since July 13 with not later than July 24 delivery
* About Jiayu (佳域)
Baoji Jiayuyutong Electronic Co., Ltd was established in April 2009, is one of the high-tech enterprises, committed to the mobile communication product, research and development, manufacturing, sales and service. The company has more than 800 employees, including more than 30 R & D personnel and 60 engineering and technical people. At present, the company has 10 complete product lines, 2 laboratory rooms, a variety of advanced testing equipment.
Brand interpretation: “good domain”, the Chinese word for pioneering domestic smart phone “Best of the Realm”; “JIAYU” to “good domain” Chinese spelling.
Jiayu G3S quick review [nikchris69 YouTube channel, July 13, 2013]
Jiayu Store links: Jiayu S1, Jiayu G4 and Jiayu G3s (other link: Mobile Dad, July 13)![]()
Update: JiaYu S1 CNC machining process [Gizchina YouTube channel, Aug 6, 2013]
Yiayu S1 (see above) at 1.7GHz is on par with Samsung Galaxy S4 in performance:![]()
according to the Antutu benchmark results at http://www.jiayu-store.com/blog/
Update: JiaYu S1 wireless charging demo Video [Gizchina YouTube channel, Aug 6, 2013]
JiaYu G4 Hands On [Gizchina YouTube channel, May 13, 2013]
3. The superphone segment of the market becomes saturated:
Smartphone slowdown could spell trouble in Taiwan [Reuters TV YouTube channel, July 9, 2013]
Samsung’s smartphone champ braves a tough crowd [Reuters TV YouTube channel, July 4, 2013]
Samsung Confronts Saturated Smartphone Market [Bloomberg YouTube channel, July 5, 2013]
Has Apple lost its cool factor? [CNNInternational YouTube channel, June 10, 2013]
China smartphone aims to rival Apple [Financial Times YouTube channel, Jun 25, 2013]
China’s Huawei launches world’s slimmest smartphone [AFP YouTube channel, June 18, 2013]
Huawei Ascend P6 — 2-Minute Encounter [HuaweiDeviceCo YouTube, June 18, 2013]
The rise of Chinese smartphones [CNN YouTube channel, May 30, 2013]
Google and Motorola’s Moto X (hands-on) [The Verge YouTube channel, Aug 1, 2013]
More information:
– Moto X. All Yours. [The Official Motorola Blog, Aug 1, 2013]
– Motorola Moto X vs. Samsung Galaxy S4 [Gizmag, Aug 2, 2013]
– 16GB Motorola Moto X to cost $575 SIM-free [GSMarena.com, Aug 2, 2013]
Motorola Moto X was unveiled yesterday and the smartphone will soon be available from the top 5 carriers in the USA. The 16 GB variant of the Moto X is priced at $200 and the 32 GB unit costs you $250 with a two-year contract.
At the announcement event Motorola did not announce the pricing details of the SIM-free editions, but they are no longer a mystery as AT&T has confirmed the pricing of the device without a contract. At launch, the 16 GB model of the Moto X will cost you $575, while the 32 GB is priced at $629.
Moto X – Motomaker [motorola YouTube channel, Aug 1, 2013]
BBC News – Can Moto X revive Motorola’s fortunes? [BBCWorldNewsWatch YouTube channel, May 30, 2013]
Moto X Phone release date, news and rumours [TechRadar YouTube channel, July 2, 2013] “could be landing in installs in October”, and “to undercut the big players of the market such as the Samsung Galaxy S4 and the HTC One –meaning we might see some very competitive pricing”
From: Samsung Electronics 2Q13 review: Fading growth momentum vs improving valuations [The Korea Economic Daily, July 8, 2013]
Samsung Electronics (Samsung) announced 2Q13 preliminary sales of W57trn [$51B] and OP of W9.5trn [$8.5B], a record quarterly high. However, OP fell short of the consensus (W10.2trn) by 6.5% and our estimate (W10trn) by 5%. Despite strong memory prices due to supply shortages and higher OLED sales and margins, OP disappointed on lower smartphone ASP and IM margins due to increased marketing costs.
As the growth of the smartphone market slows due to commoditization, concerns are mounting over eroding ASP and margins. In fact, we estimate OP at the IM division eroded from W6.51trn with an OPM of 19.8% in 1Q13 to W6.23trn [$5.6B] with an OPM of 18.4%. Considering Apple lawsuit provisions were booked in 1Q13, the effective decline in OPM is over 3% as sales of the Galaxy S3 and Note 2 deteriorated.
We revise down our earnings forecasts to reflect lower handset OPM. Specifically, we estimate 3Q13 OP at W10.1trn [$9B] (previously W11.0trn) and full-year 2013 OP at W38.1trn [$34.2B] (previously W40.3trn). We cut Galaxy S4 3Q13 sales to 20mn units (previously 23mn) to reflect the poor sales; however, we maintain OP and OPM at 2Q13 levels given the global launch of the Galaxy S4 Mini and Note 3.
*Source: Korea Investment & Securities Co.
From: Galaxy S4, 20 million sales in just two months … 40 days faster than the previous [ChosunBiz, July 3, 2013] as traslated from Korean by Google and Bing with manual edits
Samsung Electronics (005930) launched the Galaxy S4 20 million sales in two months (on the carrier supply basis) of the fastest selling Samsung smartphones ever, according to industry.
The Galaxy S4 was released only two months ago by the end of June, and the carrier supply sales exceeded 20 million.
When this morning president JK Shin of Samsung Mobile met with reporters in Samsung Electronics Seocho building in response to a question whether the amount of Galaxy S4 sales would be 20 million he told “You know, there are”, and this is a 20 million breakthrough.
Since the official launch of the Galaxy S4 on the 26th of April in 60 countries 4 million were sold in just five days, then went on to sell 10 million units in a month.
… On the other hand a Samsung official said, “as regards the Galaxy S4 sales numbers there is no answer”.
From: Analyst: Samsung Galaxy S4 Sales vs. Apple iPhone 5 Sales [Wall St. Cheat Sheet, July 7, 2013]
Although the Galaxy S4 has sold faster than any other Samsung device, it appears that it still couldn’t surpass the sales rate for the iPhone 5. Citing the slowing demand for the Galaxy S4, a mid-June report from J.P. Morgan lowered the 2013 earnings estimate for Samsung by 9 percent. After the report was released, Samsung lost $12.4 billion in market capitalization, falling to $187.8 billion.
Samsung analysts ask hard questions as S4 marketing charm wears off [Reuters, June 16, 2013]
(Reuters) – Analysts fell under Samsung Electronics Co Ltd’s marketing spell when they made what they now admit were hopelessly optimistic forecasts for its smartphone sales.
Samsung’s huge share of the high-end smartphone market also persuaded some analysts to downplay industry data pointing to a fast-saturating segment, a reality that is already eating into sales of Apple Inc’s iPhone 5.
Woori Investment & Securities, one of South Korea’s largest securities firms, cut its outlook for Samsung’s earnings and target share price on June 5. It was the first to adjust its view.
A massive wave of downgrades has since followed, with forecasters including JPMorgan, Morgan Stanley and Goldman Sachs taking a harder look at their assumptions of how well the S4, Samsung’s latest Galaxy smartphone, would actually do.
Sales estimates for the S4 were slashed by as much as 30 percent, stirring investor concerns over Samsung’s mobile devices division – the company’s biggest profit generator.
Investors in the South Korean IT giant have paid dearly. Samsung lost nearly $20 billion in market value in a week as shares plunged following the downgrades.
“I’d say most forecasters including myself had this conviction that they’ll outperform again – because it’s Samsung,” said Byun Hanjoon, an analyst at KB Investment & Securities. “They had beaten expectations before, which led many to believe they are bound to excel again with the S4.”
The S4 sold 10 million sets in just one month of its debut in late April, outperforming its predecessor, the S3.
Yet analysts now say the high-end smartphone segment is slowing, citing lacklustre prospects in Europe and South Korea in particular.
The S4, in reality, also lacks any real wow factor, they say.
“The Street, including Goldman Sachs, admittedly extrapolated the first-quarter earnings momentum through the year,” Goldman Sachs analyst Michael Bang said in a report. “This resulted in very optimistic earnings expectations.”
Most analysts have reduced their estimates for S4 shipments to around 7 million units a month from their previous average expectation of 10 million.
Bank of America Merrill Lynch has lowered its S4 sales estimate for this year by 5 million to 65 million units.
Some analysts say a loss in potential sales of 5 million S4 units would cut around $1 billion of Samsung’s operating profit.
“S4 sales are solid. It’s just that some analysts had higher expectations and then they lowered them,” J.K. Shin, head of Samsung’s mobile devices division, told reporters last week.
Over the past month, 17 out of 43 analysts have downgraded their earnings estimates for Samsung, leading to a 0.6 percent drop in their average forecast for the company’s April-to-June earnings to 10.4 trillion won ($9 billion), according to Thomson Reuters StarMine.
The lowered forecast, however, would still be a quarterly record.
Many analysts say weaker-than-expected S4 sales will not necessarily stop Samsung from posting record quarterly profits. The company has diversified into many segments of the smartphone market, Merrill Lynch says.
MID-TIER PHONES
Still, the scale of the downgrades has cast a shadow on Samsung’s dominance in the $250 billion smartphone market.
Doing it no favour, Chinese rivals are aggressively growing their market share, aided by strong sales of mid-tier models – a segment in which Samsung has relatively weak positioning, according to analysts.
The mid-tier segment accounted for less than 15 percent of Samsung’s total shipments last year.
Analysts say Samsung has to focus on this lower tier in the medium term.
The high-end segment is losing momentum, with manufacturers struggling to differentiate themselves and consumers calling for a leap in innovation, they say.
To be sure, Samsung has not sat idle.
It has gradually expanded its offerings. Among four varieties of the S4 introduced in recent weeks, there was one stripped-down version called the Galaxy Mini.
By comparison, Apple has had no new offerings since the iPhone 5 hit the market in September last year.
Samsung bulls are also pinning their hopes on product launches later this year including the Galaxy Note 3, a phone-tablet hybrid.
Some analysts say conservative forecasts will prevail.
“Expectations for innovation have been lowered, and I don’t think there’ll be as much buzz surrounding new product launches as it used to be,” said Byun at KB.
Samsung’s stock, which slumped to a six-month low on Thursday, inched up 0.9 percent on Friday.
($1 = 1134.4000 Korean won)
(Reporting by Miyoung Kim; Editing by Ryan Woo)
Samsung GALAXY S4 Hits 10 Million Milestone in First Month [Samsung Mobile Press, May 23, 2013]
Samsung Electronics Co., Ltd. today announced that global channel sales of its GALAXY S4, a life companion for a richer, fuller, simpler life, has surpassed 10 million units sold in less than one month after its commercial debut. Launched globally on April 27, the phone is estimated to be selling at a rate of four units per second.
The GALAXY S4 sets a new record for Samsung, generating sales quicker than any of its predecessors. Sales of the GALAXY S III reached the 10-million mark 50 days after its launch in 2012, while the GALAXY S II took five months and the GALAXY S seven months to reach the same milestone.
“On behalf of Samsung, I would like to thank the millions of customers around the world who have chosen the Samsung GALAXY S4. At Samsung we’ll continue to pursue innovation inspired by and for people,” said JK Shin, CEO and President of the IT & Mobile Communications Division at Samsung Electronics.
The GALAXY S4 was developed to enhance the meaningful moments in our lives through its innovative features and superior hardware. It has the world’s first Full HD Super AMOLED display that showcases images at their very best on a 5-inch screen with 441ppi. Equipped with a powerful rear 13MP camera, the GALAXY S4 also boasts a Dual Camera function that allows simultaneous use of both front and rear cameras. The GALAXY S4’s new and innovative software features include Air View and Air Gesture for effortless tasks, while it also keeps users up-to-date with information about their health and wellbeing using S Health.
Samsung GALAXY S4 is available in more than 110 countries and will gradually be rolled out to a total of 155 countries in cooperation with 327 partners.
Samsung is planning to introduce more color variations to meet various consumer tastes and preferences. In addition to the currently available Black Mist and White Forest, new color iterations will be added this summer, including Blue Arctic and Red Aurora, followed by Purple Mirage and Brown Autumn.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation.
** Availability of colors will vary depending on the country and carrier/retailer.
Is Samsung’s Growth at the Expense of Apple? [Bloomberg YouTube channel, April 26, 2013]
4. Previous (pre-saturation) milestones according to
Samsung Mobile Press (with relevant video inserts from other sources):
See: Samsung GALAXY S II reaches 3 Million global sales [July 3, 2011]
From: Samsung GALAXY S II reaches new heights with 5 million global sales [July 28, 2011]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the Samsung GALAXY S II (Model: GT-I9100) has passed the 5 million global sales milestone.
The GALAXY S II is Samsung’s flagship smartphone device; a beautifully thin, (8.49mm) and lightweight dual-core smartphone that combines an unmatched Super AMOLED Plus viewing experience with incredible performance, all on Android – the world’s fastest-growing mobile operating system. The next generation smartphone also includes exclusive access to Samsung’s four new content and entertainment hubs, seamlessly integrated to provide instant access to music, games, e-reading and social networking services.
The 5 million mark has been reached in just 85 days, a rate which is 40 days faster than the original GALAXY S took to reach the same sales mark. This rate is set to accelerate as Samsung has just launched GALAXY S II in China, the world’s largest market.
…
From: Samsung GALAXY S II continues success reaching 10 Million in global sales [Sept 26, 2011]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the Samsung GALAXY S II (Model: GT-I9100) has achieved 10 million global channel sales, doubling from five million in just eight weeks.
The GALAXY S II is Samsung’s flagship smartphone device – a beautifully thin (8.49mm) and lightweight dual-core smartphone that combines an unmatched SuperAMOLED Plus viewing experience with powerful performance, all on Android, the world’s fastest-growing mobile operating system. The next generation smartphone also includes Samsung’s four content and entertainment hubs, seamlessly integrated to provide instant access to music, games, e-reading and social networking services.
Samsung celebrates 30 million global sales of GALAXY S and GALAXY S II [Oct 17, 2011]
Samsung Electronics Co., Ltd, a leading mobile handset provider, today announced that its Samsung GALAXY S and GALAXY SII smartphones have achieved a combined total of 30 million global sales.
GALAXY SII has set a new record for Samsung, generating more than 10 million sales – quicker than any device in Samsung’s history. The device also recently received five out of the total ten Mobile Choice Consumer Awards 2011 in the UK as well as 2011 Gadget Award for being chosen as the best smartphone of the year by T3, confirming it as a run-away favorite smartphone with consumers this year. It continues to gain traction as Samsung’s flagship smartphone – a stylishly designed, slim and ultra-portable device combining an unrivalled viewing experience with powerful dual-core processor performance.
Launched in 2010, Samsung GALAXY S reached almost 20 million unit sales, making it the highest-selling mobile device in Samsung’s portfolio to date, and another record-breaker for the company and the mobile market.
Since launching to high critical acclaim two years ago, the GALAXY S range has continued to gain popularity among consumers and propelled the GALAXY brand to one of the most recognized mobile brands in the world, with Samsung now the largest Android smartphone vendor and the second largest phone vendor overall worldwide (IDC).
“Since its launch only five months ago, GALAXY SII has seen tremendous sales success and garnered enthusiastic reviews from consumers and mobile industry watchers across the globe. This is in addition to the continued sales momentum behind GALAXY S, which we launched at Mobile World Congress 2010 as continues to be a run-away success with consumers,” said JK Shin, President and Head of Samsung’s Mobile Communications Business.
“The phenomenal success of these smartphones once again demonstrates how the GALAXY S smartphones is setting the standard for smart mobile technology around the world.”
From: Samsung GALAXY S II awarded “Best Smartphone” by GSMA at Mobile World Congress 2012 [Feb 29, 2012]
This honor comes in recognition of the device’s powerful performance and overwhelming response from consumers. GALAXY S II, Samsung’s flagship smartphone, achieved worldwide sales of over 10 million units in only 5 months, quicker than any device in Samsung’s history and surpassed over 20 million sales in 10 months.
With SIII, Samsung makes smartphone duopoly official – Tech Tonic [Reuters TV YouTube channel, June 21, 2012]
From: Samsung GALAXY S III Reaches 20 Million Sales Milestone in Record Time [Sept 6, 2012]
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that the GALAXY S III smartphone has achieved 20 million unit sales in just 100 days since its debut in May 2012. As Samsung’s most successful smartphone to date, the GALAXY S III has set a new record, generating sales quicker than any of its predecessors.
From: The Samsung GALAXY S III achieves 30 million sales in five months [Nov 4, 2012]
Putting this number into perspective, during a similar selling period (150 days), the acclaimed GALAXY S II, launched in 2011, globally sold 10 million devices.
Now upgradable to Android™ 4.1 (Jelly Bean)*, the nature-inspired GALAXY S III is a revolutionary smartphone packed with intelligent features that make everyday life easier. Its expansive 4.8-inch HD Super AMOLED display lets users view multimedia and web content in brilliant color and clarity; and its camera understands human gestures to make using the phone incredibly natural and intuitive. A powerful hardware ensures blazing-fast performance and seamless multi-tasking.
…
* Availability and timing of the Jelly Bean upgrade will vary depending on the country and mobile carrier.
Samsung GALAXY S Series Surpasses 100 Million Unit Sales [Jan 14, 2013]
- Samsung has announced that global channel sales of the company’s flagship smartphone, GALAXY S III and its two predecessors GALAXY S and GALAXY S II have surpassed 100 million units sales as of January 13, 2013.
- Samsung GALAXY smartphones are intuitive and easy to use, display photos and videos on dazzling screens, and deliver a premium user experience with a design that is elegant and feels natural.
- The GALAXY S, has reached over 24 million global channel shipments, achieving 10 million of these during the first seven months after its launch in June 2010.
- Building on this success Samsung launched the GALAXY S II in April 2011. This smartphone reached around 40 million shipments, achieving 10 million global channel sales in just five months.
- In May 2012, Samsung unveiled the GALAXY S III – a smartphone designed for humans and inspired by nature. It revolutionized the user experience, and was critically acclaimed, achieving 20 million global channel sales in just 100 days – which made it Samsung’s fastest selling smartphone yet.
- GALAXY S III has now passed the mark of 40 million unit channel sales.
How Did Samsung Come to Rule Smartphones? [Bloomberg YouTube channel, March 14, 2013]
March 14 (Bloomberg) — Bloomberg West Editor-at-Large Cory Johnson examines how Samsung came to build its smartphone business as it takes aim at Apple’s iPhone with today’s launch of the Galaxy S4. He speaks on Bloomberg Television’s “In The Loop.” — Related Story: http://bloom.bg/ZNshKu — For more “In the Loop” videos: http://bloom.bg/LbOTQk
Microsoft reorg for delivering/supporting high-value experiences/activities
Too elevated and abstract formulation? Not at all, as just 3 days ago we’ve seen a really great example of such an experience/activity at the WPC 2013:
Power BI Demo [msPartner YouTube channel, July 8, 2013]
Even the title of the post reporting on the WPC 2013 was Microsoft partners empowered with ‘cloud first’, high-value and next-gen experiences for big data, enterprise social, and mobility on wide variety of Windows devices and Windows Server + Windows Azure + Visual Studio as the platform [‘Experiencing the Cloud’, July 10, 2013]
Still find too elevated and abstract the high-value experiences/activities formulation now put into the center of what Microsoft does? Watch this Nokia’s Lumia 1020 event recap in 5 minutes [TheVerge YouTube channel, July 11, 2013] video from Nokia showing how a major innovation partner could join Microsoft in all that (in this case with incredible camera experience):
It is not by chance that the Lumia 1020 event was synchonized with Microsoft reorg announcement of July 11.
Have doubts how such high-value experiences/activities could be presented to everyday customers? Watch this video:
This is a month-old ad for Dell Tablet vs. iPad [WindowsVideos YouTube channel, June 13, 2013] showing how much it is possible, and more importantly it is possible exactly because of such value focus:
Now it is time to show the scope of such high values Microsoft found it could and should focus on. In Transforming Our Company [Microsoft memo, July 11, 2013] the following high-value activities based on devices and services delivery were defined:
Reinventing expression and documents. People love and need to express themselves in new ways. Documents are going from being printed to being experienced. There are many high-value needs for personal creative expression — some just for fun, others at work or at school. We will reinvent the tools and form of expressing oneself (and expressing things as a group) from paper and slides to online. We will ensure that the tools handle multimedia (photos, videos, text, charts and slides) in an integrated way and natively online. These documents/websites will be easily sharable and easily included in meetings. They will offer complex options such as imbedded logic and yet be easy to author, search and view. These documents will be readable from a browser, but the experience will be infinitely better if read, annotated or presented with our tools. |
Next-generation decision-making and task completion. Our machine learning infrastructure will understand people’s needs and what is available in the world, and will provide information and assistance. We will be great at anticipating needs in people’s daily routines and providing insight and assistance when they need it. When it comes to life’s most important tasks and events, we will pay extra attention. The research done, the data collected and analyzed, the meetings and discussions had, and the money spent are all amplified for people during life’s big moments. We will provide the tools people need to capture their own data and organize and analyze it in conjunction with the massive amount of data available over the Web. Bing, Excel and our InfoNav innovations are all important here. Decision-making and tasks mean different things in personal versus professional lives, yet they are important in both places. |
Social communication (meetings, events, gathering, sharing and communicating). Social communications are time-intensive, high-value scenarios that are ripe for digital re-imagination. Such innovation will include new ways to participate in work meetings, PTA and nonprofit activities, family and social gatherings, and more. We can reimagine email and other communication vehicles as the lines between these vehicles grow fuzzy, and the amount of people’s digital or digitally assisted interaction continues to grow. We can create new ways to interact through hardware, software and new services. Next-gen documents and expression are an important part of online social communications. We will not focus on becoming another social network for people to participate in casually, though some may use these products and services that way. |
Serious fun. This expression may sound like an oxymoron, yet it encapsulates an important point of differentiation for us. There are many things people do for light fun, for example play solitaire, spend three minutes on a word game or surf the TV. Although we will enable these activities effectively, our biggest opportunity is in creating the fun people feel most intensely, such as playing a game that lasts hours and takes real concentration, or immersing them in live events and entertainment (including sports, concerts, education and fitness) while allowing interactive participation. Interactivity takes engagement and makes things serious; it really requires differentiated hardware, apps and services. People want to participate at home and on the go, and in gatherings with others. We see a unique opportunity to make experiencing events with others more exciting with interactivity. We also see opportunity in fitness and health because, for many, this is serious fun much more than it is a task. |
The rationale behind is best represented by following excerpts from:
[1] One Microsoft: Company realigns to enable innovation at greater speed, efficiency
[2] Transforming Our Company
[2] we realized our strengths are in high-value activities, powering devices and enterprise services.
[2] The bedrock of our new strategy is innovation in deep, rich, high-value experiences and activities. It’s the starting point for differentiated devices integrated with services. It’s at the core of how we will inspire ourselves all to do our best work and bring to our customers the very things that will make a difference in their lives.
[1] We will plan across the company, so we can better deliver compelling integrated devices and services for the high-value experiences and core technologies around which we organize. This new planning approach will look at both the short-term deliverables and long-term initiatives needed to meet the shipment cadences of both Microsoft and third-party devices and our services.
[1] services core technologies in productivity, communication, search and other information categories [within Applications and Services Engineering Group]
[1] We will see our product line holistically, not as a set of islands. We will allocate resources and build devices and services that provide compelling, integrated experiences across the many screens in our lives, with maximum return to shareholders. All parts of the company will share and contribute to the success of core offerings, like Windows, Windows Phone, Xbox, Surface, Office 365 and our EA offer, Bing, Skype, Dynamics, Azure and our servers. All parts of the company will contribute to activating high-value experiences for our customers.
[1] We will pull together disparate engineering efforts today into a coherent set of our high-value activities.
[1] Our focus on high-value activities — serious fun, meetings, tasks, research, information assurance and IT/Dev workloads — also will get top-level championship.
[2] people also turn to technology for more important tasks in their lives — and we will focus our energies on creating new, memorable and even extraordinary experiences across our family of devices and services. Think of the student stuck on that term paper looking to display all his creativity in ways that will get him an A+; the family that’s getting together for a reunion and wants the delightful memories to last forever online; the gamer who is taking his fantasy team to the playoffs; or any of us who could be faced with a tough medical decision and needs to plan care and finances.
Such high-value activities include the full breadth and depth of areas like personal expression, decision-making and tasks, social communication, and serious fun — and we have both the drive and the capacity to reinvent these experiences for people across the globe.
[2] Our devices must support the same high-value activities in ways that are meaningful across different device types.
[2] We will be on a new path centered around delivering high-value activities on a family of devices with integrated services.
[2] We will engage enterprise on all sides — investing in more high-value activities for enterprise users to do their jobs; empowering people to be productive independent of their enterprise; and building new and innovative solutions for IT professionals and developers.
[2] Building upon Windows, Xbox and our growing suite of consumer and enterprise services, we will design, create and deliver through us and through third parties a complete family of Windows-powered devices — devices that can help people just as much in their work life as they do after hours. Devices that help people do more and play harder.
[1] The evangelism and business development team will drive partners across our integrated strategy and its execution.
[1] Our marketing, advertising and all our customer interaction will be designed to reflect one company with integrated approaches to our consumer and business marketplaces.
[1] As devices become further integrated into everyday life, we will have to create new and extraordinary experiences for our customers on these devices. We are going to focus on completely reinventing experiences like creating or viewing a creative document and what it means to communicate socially at home or in meetings at work. We are going to immerse people in deep entertainment experiences that let them have serious fun in ways so intense and delightful that they will blur the line between reality and fantasy. And as we develop these new experiences, we will also support our developers with the simplest ways to develop apps or cloud services and integrate with our products. We will help businesses that find themselves in a new world of ever-mounting information to manage that information through greater enterprise information assurance. We will make these high-value activities priorities in our strategy.
Media completely missed the above essence of Microsoft reorg, as quite well evidenced even with the Microsoft’s New Management: Too Little, Too Late? [Bloomberg YouTube channel, July 11, 2013] video
from such a prestigous source. Absolutely amazing how much they miss the whole point of this reorg.
Whether you come from the understanding of the overall change of attitude towards a complete high-value focus, or you see this as a kind of catch-up play in terms of the devices and services approach announced a year ago, you will arrive at talking about the following functional organization as per [2] which is replacing the previous divisional organization:
Business Development and Evangelism Group. Tony Bates will focus on key partnerships especially our innovation partners (OEMs, silicon vendors, key developers, Yahoo, Nokia, etc.) and our broad work on evangelism and developer outreach. DPE, Corporate Strategy and the business development efforts formerly in the BGs will become part of this new group. OEM will remain in SMSG with Kevin Turner with a dotted line to Tony who will work closely with Nick Parker on key OEM relationships. |
Operating Systems Engineering Group. Terry Myerson will lead this group, and it will span all our OS work for console, to mobile device, to PC, to back-end systems. The core cloud services for the operating system will be in this group. |
Devices and Studios Engineering Group. Julie Larson-Green will lead this group and will have all hardware development and supply chain from the smallest to the largest devices we build. Julie will also take responsibility for our studios experiences including all games, music, video and other entertainment. |
Applications and Services Engineering Group. Qi Lu will lead broad applications and services core technologies in productivity, communication, search and other information categories. |
Cloud and Enterprise Engineering Group. Satya Nadella will lead development of our back-end technologies like datacenter, database and our specific technologies for enterprise IT scenarios and development tools. He will lead datacenter development, construction and operation. |
|
Dynamics. Kirill Tatarinov will continue to run Dynamics as is, but his product leaders will dotted line report to Qi Lu, his marketing leader will dotted line report to Tami Reller and his sales leader will dotted line report to the COO group. |
Advanced Strategy and Research Group. Eric Rudder will lead Research, Trustworthy Computing, teams focused on the intersection of technology and policy, and will drive our cross-company looks at key new technology trends. |
COO. Kevin Turner will continue leading our worldwide sales, field marketing, services, support, and stores as well as IT, licensing and commercial operations. |
Marketing Group. Tami Reller will lead all marketing with the field relationship as is today. Mark Penn will take a broad view of marketing strategy and will lead with Tami the newly centralized advertising and media functions. |
HR Group. Lisa Brummel will lead Human Resources and map her team to the new organization. |
Finance Group. Amy Hood will centralize all product group finance organizations. SMSG finance, which is geographically diffuse, will report to Kevin Turner with a dotted line to Amy. |
Legal and Corporate Affairs Group. Brad Smith will continue as General Counsel with responsibility for the company’s legal and corporate affairs and will map his team to the new organization. |
From Steve Ballmer and Microsoft Senior Leadership Team: One Microsoft Conference Call [Microsoft News Center, July 11, 2013]
ADRIANNE JEFFRIES, The Verge: Hi, thanks so much. My question is, Steve, with Julie and Terry leading separate software and hardware teams, how do you feel you can bring devices to the market in a way that Apple and other competitors do? Will they work closely enough and collaboratively enough to compete with Apple?
JULIE LARSON-GREEN: I think it’s a perfect way for us to approach it. Terry and I have worked together for a long time. We both have worked on the operating system side. I’ve worked on the hardware side, and it’s a good blending of our skills and our teams to deliver things together. So the structure that we’re putting in place for the whole company is about working across the different disciplines and having product champions. So Terry and I will be working to lead delivery to market of our first-party and third-party devices.
STEVE BALLMER: Yes, and maybe just also have Tony Bates add a little bit. Tony is going to have a critical role running business development evangelism, our role with our hardware innovation partners, our OEMs.
TONY BATES: Yes, I would just add to that. Julie alluded to this — first party, there’s also a third party — and I think having a single interface to our key innovation partners, but two bringing together the way we think about offers with our partners is going to be absolutely critical. So when we think about how we work together, I think of going back to one strategy, one team. So we’re all going to be part of that. It’s going to be critical that we have that interface going forward.
ADRIANNE JEFFRIES: And is Terry there?
TERRY MYERSON: Yes. I thought Julie and Tony had it very well said. We’ve got innovative ideas coming from our OEM partners, and Julie’s team has some very innovative ideas. And the platform needs to span from the PPI whiteboard that Tony talked about to Xbox, to our phone, and beyond. So it’s exciting to have all these hardware partners in the Windows ecosystem, or in the Microsoft ecosystem, and all the innovative ideas and to bring it to market together.
20 years of Samsung “New Management” as manifested by the latest, June 20th GALAXY & ATIV innovations
… innovations in the broadest sense of the world: technology, hardware and software engineering and design, marketing in general and branding in particular etc.
Updates: Q2 record-high operating profit + smartphone worries deepen + overall business situation + nonproportionally high capex of the semiconductor business + the #2 capex beneficiary, the Display Panel Segment
Samsung Electronics posts record-high operating profit in Q2 [arirangnews YouTube channel, July 5, 2013]
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Samsung Electronics’ Pre-Earnings Guidance [Samsung public disclosure, July 5, 2013]
On July 5, 2013, Samsung Electronics disclosed its ’13. 2Q consolidated earnings estimate as follows.
– Sales: Approximately 57 trillion Won [$49.86B]
– Operating Profit: Approximately 9.5 trillion Won [$8.31B]The above figures are consolidated earnings estimates based on K-IFRS. Korean disclosure regulations do not allow earnings estimates to be given in a range. Therefore, the above figures are the median of the earnings estimate range given below.
– Sales: 56 ~ 58 trillion Won
– Operating Profit: 9.3 ~ 9.7 trillion Won* The above information is provided for the convenience of our investors, before the external audit on the financial results of our headquarters, subsidiaries and affiliates is completed.
Samsung Electronics’ second quarter misses forecast as smartphone worries deepen [Reuters, July 5, 2013]
… Now investors fear Samsung may also follow in the footsteps of Apple and other once-mighty players that are struggling with shrinking margins, in an industry where companies live and die by their ability to stay ahead of the innovation curve. … “One of the biggest risks for Samsung Electronics going forward is that 70 percent of total operating profit comes from mobile business. Diversification is key. Samsung needs to engage in active business transition until end-2014,” said Jeff Kim, an analyst at Hyundai Securities. … Samsung spent more on marketing than R&D in 2012 for the first time in at least three years, and the S4 was launched in March with a Broadway-style show in New York. The company also invested heavily in distribution channels including opening brand shops in 1,400 Best Buy stores in the United States. But the glitz and glamour has failed to arrest a slide in handset sales growth, and shipments are seen rising only 4 percent to 8 percent in the second quarter from the previous quarter. …
The overall business situation of Samsung Electronics as of the end of Q2 2013
Samsung Electronics Announces Earnings for Q2 in 2013 [press release, July 26, 2013]
Samsung Electronics Co., Ltd. today announced revenues of 57.46 trillion won [$51.6B] on a consolidated basis for the second quarter ended June 30, 2013, a 9-percent increase from the previous quarter. Consolidated operating profit for the quarter reached 9.53 trillion won [$8.56B], representing a 9-percent increase on quarter, while consolidated net profit for the same quarter was 7.77 trillion won [$6.98B].
In its earnings guidance disclosed on July 5, Samsung estimated second quarter consolidated revenues would reach approximately 57 trillion won [$51.2B] with consolidated operating profit of approximately 9.5 trillion won [$8.53B].
…
Samsung announces second quarter profits 삼성전자, 2013년 2분기 실적 발표 [arirangnews YouTube channel, July 25, 2013]
Segmentwise and from outlook point of view, from: Earnings Release Q2 2013, Samsung Electronics, July 2013 presentation [July 26, 2013]
But: while handset revenue was up by 9% the operating profit for handsets and network products together were down by 3%. Considering that 97.3% of the IM (IT & Mobile Communications) revenue is for handsets that essentially means a similar operating profit drop of ~3% for handsets alone. Note that while the margin was 17.7% a year ago (in 2Q ’12) now (in 2Q ‘13) it was the same 17.7%, so with that 3% drop there was no fundamental problem (yet). Note as well that 66% of the operating profit was from IM, i.e. around 66% from handsets which constitute 97.3% of the total IM revenue.
Samsung explains the 3% IM operating profit drop by “marginal profit decline due to increased costs of new product launches, R&D and retail channels investments, etc.” as you could see below:
Fundamental problem could well be with the handset (IM) market share outlook, as neither for 2Q ‘13, nor for the outlook market share was talked about at all.
In the continuation of Samsung Electronics Announces Earnings for Q2 in 2013 [press release, July 26, 2013] there are certain remarks regarding all that:
…
Highlighting the quarterly performance, growth remained steady in high-end smartphone and premium television businesses. Most noticeably, a growth spurt in shipments for OLED panels for smartphones and high consumer demand for air conditioners spurred growth.
Led by the much-awaited launch of GALAXY S4, smartphone shipments and revenue increased from the March quarter. The strong growth streak for the smartphone market is expected to continue in the third quarter albeit at a slower pace.
The components business [Semiconductor] improved both in terms of revenue and operating profits from a quarter earlier due to a higher demand for mobile device-related parts. However, overall sales of logic chips declined due to lower mobile application processor shipments.
Escalated investments in R&D and in distribution channels, as well as expenses on new product launches have dampened wider gains for IT & Mobile Communications (IM) Division, which encompasses the Mobile Communications, Networks, and Digital Imaging businesses.
…
The Display Panel [DP] segment’s operating profit jumped 46 percent on quarter to 1.12 trillion won thanks to strong demand for high value-added panels for IT and TV panels sized 60-inch and over. A mid- to low-end TV lineup targeting emerging markets and a range of premium TV offerings were credited for the Visual Display business’ earnings. As for the next quarter, uncertainties over Europe’s economy and Chinese subsidies for electronics goods could possibly hinder growth.
then in terms of business outlook:
[for IM] Looking ahead, Samsung smartphone sales are expected to pick up in the third quarter and outperform global market forecasts. Smartphones will grow to account for over 70 percent of the company’s mobile phone shipments in the third quarter due to the strengthening mid- to low-end mobile market. Growth momentum in the July-September quarter will remain on course, although at a slightly reduced pace.
In the case of tablet PCs, Samsung will post growth in the mid-10 percent range with the introduction of new tablets. Shipments of tablets will jump to a little over 30 percent on-quarter, outpacing the market.
Average Selling Price (ASP) of smartphones will likely be impacted due to a wider range of low- to mid-priced smartphones hitting the market. Sales of tablet PCs are expected to remain solid and Samsung is looking to expand global sales with a broad portfolio of models including GALAXY Tab 3.
Samsung is also looking to improve profitability in IM through its lineup of mid- to high-end hybrid tablet-laptop devices such as ATIV Q and wider adoption of LTE mobile telecommunication technology.
…
[for Semiconductor] In the July-September quarter, demand for DRAM used in data centers is expected to remain high. Orders from the electronic gaming industry will add to profit margins as video gamers seek more powerful graphics DRAMs. Peak seasonality will help PC sales by a slight margin.
Samsung will try to ramp up sales of application processors (AP) with 28-nanometer process technology and high-resolution image sensors. Demand for the components is expected to grow as mobile devices needing more processing power roll out into market in the remaining quarters.
By diversifying its product portfolio and consumer base, and by gearing up development of 20 nm-class and 14 nm-class process technology, Samsung aims to achieve a stable level of growth.
[for DP]
Looking ahead to the third quarter, Samsung anticipates market growth as higher seasonal demand for panels takes effect. For TV panels, demand is expected to be dampened by economic uncertainties although the large-size premium panel market is expected to sustain growth. Samsung aims to strengthen its leadership in the high-end TV panel segment with expanded sales in UHD panels and in the 40- to 50-inch class.
Concerning the market outlook for IT panels, although uncertainty remains in the PC and monitor sector, robust demand for tablet displays is expected to continue as new products are launched by manufacturers in the latter half of 2013. Samsung plans to reinforce its market leadership in tablet panels by expanding its lineup of high-resolution and mass market displays.
For OLED panels, positive growth for high-end smartphone displays is expected to be maintained in the second half. To ensure continued momentum, Samsung will concentrate on offering differentiated smartphone displays through technological competitiveness, including flexible display technology, and focus on enhancing cost competitiveness.
A business situation (described both in the Q2 results and in the outlook) required a significant change in the investment strategy which described in the Samsung Electronics Announces Earnings for Q2 in 2013 [press release, July 26, 2013] as:
As for this year’s capital expenditure, Samsung Electronics plans to spend a record total of 24 trillion won [$21.5B], an increase of over 1 trillion won [$0.9B] from the previous year. This amount may increase depending on market conditions in the second half and the outlook for next year.
The Semiconductor business will invest 13 trillion won [$11.7B], while the Display Panel segment will inject 6.5 trillion [$5.8B] in capex. The increase in spending is aimed at enhancing Samsung’s competitive edge in growth-generating, high value-added DRAM, NAND and System LSI products.
In the second quarter, capex amounted to 5.2 trillion won [$4.7B], in which the Semiconductor business was responsible for 2.2 trillion [$1.97B] and 1.3 trillion won [$1.17B] in spending was accredited to the Display Panel segment. All told, a total of 9 trillion [$8.1B] won or 38 percent of the planned capex investment was made in the first half of the year.
which led to the 3d party headline Samsung to spend KRW19.5 trillion [$17.5B] on component business in 2013 [DIGITIMES, July 30, 2013] including the following explanations:
Samsung Electronics expects to spend a total of KRW19.5 trillion (US$17.5 billion), equivalent to 81.25% of its total capex, on the company’s component business in 2013. Of the planned capex, KRW13 trillion [$11.7B] will be invested in its semiconductor business while KRW6.5 trillion [$5.8B] will be spent on its display panel business.
Samsung will allocate KRW24 trillion [$21.5B] for its 2013 capex, up from the record KRW22.8 trillion [$20.5B] reported for 2012.
The capex plan was disclosed when Samsung announced record operating profits for the second quarter of 2013. Despite the record earnings, its mobile division that accounts for the majority of company revenues and profits posted disappointing results in the quarter. In contrast, sales and profits at its component division performed relatively brisk.
Considering Samsung’s Q1 earnings release data: [$1.35B]
As for this year’s capital expenditure, Samsung Electronics executed a combined total of 3.9 trillion won [$3.5B] for the quarter. The Semiconductor and Display Panel segments were each accountable for 1.5 trillion won [$1.35B] in capex spending. Samsung is poised to increase investment beginning from the second half of the fiscal year to preempt rising demand for differentiated products and to harness its competitiveness in the high-tech industry.
I came to the following overall capex situation:
Samsung Electronics Capex |
Q1 |
Q2 |
H1 |
H2 |
H2/H1 |
2013 total |
Semiconductor business |
$1.35B |
$1.97B |
$3.32B |
$8.38B |
+152% |
$11.7B |
Display Panel segment |
$1.35B |
$1.17B |
$2.52B |
$3.36B |
+33% |
$5.8B |
The other 2 segments (IM, CE) |
$0.8B |
$1.56B |
$2.36B |
$1.72B |
-27% |
$4.0B |
TOTAL |
$3.5B |
$4.7B |
$8.28B |
$13.22B |
+60% |
$21.5B |
Note that this is in sharp contrast to Intel capex changes as per UPDATE 3-Intel cuts 2013 revenue forecast, capex as PC industry sags [Reuters, July 17, 2013]
Intel Corp cut its full-year revenue forecast and said it is scaling back capital spending as it adjusts to a painful contraction of personal computer sales and economic weakness in China, one of its biggest markets.
The forecast and cut in capital spending were announced on Wednesday in the company’s quarterly earnings report, the first under new Chief Executive Brian Krzanich. … “Intel was slow to respond to the ultra-mobile PC trends,” Krzanich said. “We will move Atom even faster to our leading-edge silicon technology.”
…
Faced with slow demand, Intel said it was cutting 2013 capital spending to $11 billion, plus or minus $500 million. The cut follows a similar reduction from $13 billion to $12 billion in April. Intel said it expects 2013 revenue to be flat from the year before. Last quarter Intel forecast a low single digit percentage increase in 2013.
… Global shipments of personal computers dropped 11 percent in the second quarter, the fifth straight quarterly decline in a market that has been devastated by the popularity of tablets.
… Intel posted second-quarter revenue of $12.8 billion and said revenue in the current quarter would be $13.5 billion, plus or minus $500 million.
Analysts expected $12.896 billion in revenue for the second quarter and $13.732 billion for the current quarter, according to Thomson Reuters I/B/E/S.
For the second quarter, Intel reported net earnings of $2.0 billion, or 39 cents a share, in line with expectations. That compared with $2.827 billion, or 54 cents, in the same quarter last year.
The non-proportionally high capex of the semiconductor business deserves attention. From latest press releases of that segment we know the following:
From: Samsung Foundry 14nm FinFET [brochure, March 7, 2013]
Strong 14nm FinFET Logic Process and Design Infrastructure for Advanced Mobile SOC Applications
Samsung Foundry’s advanced 14-nanometer (nm) FinFET process technology offers a robust design infrastructure to drive future mobile application markets. As mobile applications continue to demand a more PC-like user experience, Samsung’s FinFET process technology enables system-on-chip (SOC) designers to reap all of the advantages for the latest energy-efficient processors: die-size reductions, faster frequencies, and lower power consumption.
Estimated groundbreaking and completion dates
Characteristics of FinFET transistor performance are closely correlated to the high aspect ratio (AR) of fin height/fin width. The challenges of the FinFET structure include: control of the fin width and height dimensions, the ability to scale the fin width down to sub-20nm nodes and gate length dimension control over a high AR while precisely controlling all of these parameters during manufacturing.
Advantages of 3 dimensional design
Samsung’s FinFET technology, unlike planar transistors with flat, multi-layer designs, uses a tall wall-like gate, 3D-structured design to minimize leakage, and in turn, increase a chip’s reliability and power at a small node process. Additionally, as less heat is generated and the power supply lasts longer, clock frequencies can be tuned for system critical components without overstepping system power requirements.
Solid design ecosystem
Samsung’s 14nm FinFET process node is supported by an ecosystem of partners including ARM®, Cadence® Design Systems, Mentor graphics® and Synopsys®. With their collaboration, Samsung’s 14nm FinFET technology process taped out multiple test chips ranging from a full ARM Cortex™-A7 processor implementation to a SRAM-based chip capable of operating near threshold voltage levels, as well as an array of analog IP.
Silicon-based Process Development Kits
Samsung Foundry’s 14nm FinFET process design kits (PDKs) provide customers with models, design rule manuals and technology files that have been developed based on silicon results from previous 14nm FinFET test chips run. Samsung’s 14nm FinFET PDK includes: design flows, routers and other design enablement features to support new device structures, local interconnects, and advanced routing rules. Samsung Foundry continues to lead the industry in providing its customers with early access to all elements of the design infrastructure to enable accelerated chip development.
Samsung talks about their 14nm FinFET process [SemiAccurate, May 28, 2013]
…
Ana Hunter of Samsung cleared up a lot of the issues that were floating around the Samsung version of the process. Please bear in mind that although the bulk of the technology is the same between the three partners, all can and likely will deliver different flavors of 14nm to their customers. What Samsung is doing may or may not be mirrored by IBM and Global Foundries, and vice versa.
The first thing is that Samsung is on track to deliver the process on the promised schedule, that would be 14nm customer tapeouts in Q1/2014. This is a pretty good validation that the time to market advantages of changing the transistors and not the interconnects is happening as promised. At the moment Samsung just completed the third rev of their Process Design Kit (PDK) and are using them internally for logic development. Customers have 14nm test wafers running through the fabs right now too, the main goal is to run test chips to see what types of structures will best suit their planned chips and how aggressively they will implement some of the offered technologies. Samsung described the yields on current test chips as good and logic libraries are well in to development now.
For the 14nm process the Front End of Line (FEOL) is completely new, the Back End of Line (BEOL) is mostly carried over from 20nm. Metal 1 and higher are the same as the older 20nm process so any characteristics determined by that technology will be constant for all three partners. Samsung is modifying the playbook from there a bit by focusing on tighter poly and contact pitches. There are no new design rules but Samsung is being fairly aggressive in pushing these two areas and likely a few more not discussed too.
The refrain in January was that 14nm would bring no die shrinks, but that isn’t quite the case at Samsung. While it is true that the 50% shrinks of processes past are not going to happen this time, there will be between a 7% and 15% shrink thanks to the poly and contact pitch work. This has been validated by SRAM test parts, they are showing those gains and they are fairly representative of what you can get out of a device.
Much of what the customers are doing with the test chips being run at the moment centers around how aggressively they want to push these boundaries for their devices. If they want to take full advantage of what Samsung is doing the maximum 15% should be achievable but works is still ongoing. How much each partner chooses to push shrinks will likely be the main differentiator between Samsung, IBM, and Global Foundries.
In the end you will get a chip that looks like it was built on a 20nm process, is sized like it was built on a 20nm process, but has the dynamic range and power consumption of a 14nm chip. You can also order wafers built on the process much sooner than you could a full 14nm process, and reuse much of what you did to build the 20nm variants of your chips. Cost will obviously go up, it always does, but to what degree is still an open question, one unlikely to be publicly answered by any of the players in the near future.
The one question that remains open is what to call this process. All of those offering it stick to the 14nm script but their competition insists that it is 20nm, the rest is spin. SemiAccurate sees both of their points and both are quite valid. The performance is 14nm, the size is 20nm, and there is nothing like it in the past to compare to. So what do you call it? Because there won’t be a full 14nm FEOL + 14nm BEOL process coming from any of the three partners. We will call it 14nm to avoid confusion but won’t argue that it could also correctly be called an enhanced 20nm process.
14nm FinFET implementation of ARM Cortex A-7 [SamsungUSATech YouTube channel, Feb 5, 2013]
Implementing ARM Cortex-A7 in a 14nm Samsung FinFET Process [SoC Design blog of ARM, Feb 5, 2013]
Recently, ARM, Samsung and Cadence announced a joint tapeout of an ARM CortexTM-A7 based test chip on Samsung’s 14nm FinFET process.
This collaboration is significant due to a couple of reasons as detailed in this blog and video below:
14nm/FinFET technology
The importance of FinFETs as the next evolution in process technology was resoundingly validated at ARM TechCon last year, where many of the papers touted improvements in the power/performance curve with the usage of FinFETs. Essentially, designers can get better performance with the same power profile, or lower power with the same performance. A 14nm FinFET process can potentially offer a 40-50% performance increase or a 50% power reduction compared to a 28nm process. With power density threatening to become a roadblock to future system on chip (SoC) innovation, FinFET technology is very welcome news indeed.
However, applying a new process technology such as 14nm/FinFETs still requires much effort. The process technology has to mature, EDA methodologies have to be established, and libraries and IP have to be developed. The test chip tapeout referred to above includes a 14nm/FinFET Cortex-A7 along with ARM 14nm/FinFET libraries and a Samsung 14nm SRAM. It was implemented with Cadence’s 14nm methodology during an 8-week period. The tapeout is an important milestone that shows progress in the industry’s move towards being able to mass produce 14nm/FinFET SoCs.
The ARM Cortex-A7
The ARM Cortex-A7 processor is starting to go mainstream in new high-end smartphone applications. Today, the ARM Cortex-A7 is used as the “LITTLE” part in ARM’s big.LITTLE configuration along with the ARM Cortex-A15, offloading computing tasks and improving energy efficiency and battery life.
In addition, it’s also being targeted as the main processor core in new entry level and mid-range smartphones, significantly improving power, performance and area of those devices that used a previous generation core. For applications that don’t need the peak computing power of a Cortex-A15 or Cortex-A9 processor, the Cortex-A7 alternative offers reasonably good performance at significantly lower power and area.
14nm/FinFET technology can potentially amplify the advantage of ARM Cortex-A7 processors by further improving the Cortex-A7’s power/performance benefits.
The entire tapeout project was completed within a tightly-packed schedule of 8 weeks. During that time, engineers from Samsung, ARM and Cadence located in multiple locations around the globe (Korea, Taiwan, U.K., Germany and the U.S.) worked together diligently to make this tapeout successful. As a side note, the tapeout also demonstrates the realities of today’s large design teams, where designers must interact with others in different locations and time zones.
The Methodology Used
As mentioned earlier, the Cadence 14nm methodology was used for this tapeout. This included the following:
Virtuoso 6.1.5 and Advanced Node environment were used for the standard cell design
RTL Compiler, Encounter Digital Implementation System (EDI System) and NanoRoutewere used for synthesis and place-and-route respectively
QRC, Encounter Timing System (ETS), and Encounter Power System (EPS) were used for extraction, as well as timing and power signoff.
From a user perspective, a 14nm/FinFET design methodology is similar to 20nm. Double-patterning is required at 14nm, just like 20nm. Under the hood, EDI System and NanoRoute handle 14nm/FinFET design rules automatically, including same-mask metal rules to prevent double patterning conflicts. The use models for QRC, ETS and EPS signoff at 14nm are also similar to that of 20nm. However, to ensure correct handling of the 14nm/FinFET design rules, as well as making sure the new libraries could be used efficiently, R&D teams from all three companies had to work closely together.
In short, the tapeout of ARM’s Cortex-A7 on Samsung’s 14nm/FinFET process is a significant milestone towards 14nm readiness. We’re all expecting to see more partnership work to come to fruition too, bridging the gap between early testing and production. For more information, see the feature story at Cadence.com. In addition, visit the ARM, Cadence and Samsung booths at the Common Platform Forumin Santa Clara, CA. Dispesh Patel, EVP and General Manager – PIPD, PIEX, ARM also will discuss this collaboration further in his keynote.
Samsung Library and IP Offerings, DAC 2013 IP Talks! – James Bong, Samsung [chipestimate YouTube channel, July 19, 2013]
From: Mentor, Freescale, Samsung DAC talks: EDA, IoT & Mobile growth & challenges [SoC Design blog of ARM, June 7, 2013]
…
Stephen Woo, Samsung Electronics: mobile growth, problems with solutions, and challenges [watch the video record of the KEYNOTE New Challenges for Smarter Mobile Devices]
Tuesday morning’s main keynote was presented by Dr. Stephen Woo of Samsung Electronics to a completely full auditorium with 200 additional standing attendees. Dr. Woo has a history with DAC; winning the best paper award at DAC in 1994. Dr. Woo’s talk looked at the impact of smart mobile devices, 3 technical problems with solutions, and some challenges for the future. Dr. Woo stated that smart mobile devices are driving today’s semiconductors; it’s no longer PCs. Today’s mobile phones are multimedia application tools that can make calls. It’s hard to believe, but Apple’s iPhone launched 5 years ago (James Bruce’s blog reminds us how simple it was), while Samsung’s Galaxy phone powered by Exynos launched only 3 years ago. Smartphones are still a young field. According to Dr. Woo, typical smartphones have over a dozen chips (95% of which are ARM-based.) With the increased use of mobile applications, phones are driving higher computing and bandwidth requirements.
Overcoming space, applications and battery obstacles in mobile devices
Dr. Woo followed with presenting 3 technical problems (with solutions) for mobile phones: space (integration), applications (compute power,) and battery and heat problem (low power/thermal.) Space is being addressed with integration. The speed of development has increased 2x in recent years. Now a new node is introduced every year. Applications are being addressed by increasing computing power with new generations of ARM processors. For the latest generation Exynos Octa processor, Samsung selected ARM’s big.LITTLETM processing technology (video).
Smart mobile devices will still be drivers for semiconductors with more and better applications, such as biometrics. Finally, Samsung is addressing the battery and heat problems with advancements with low power (including ARM’s physical IP) and thermal technology.
Challenges to be solved
Dr. Woo continued with some challenges that have yet to be solved. Are we achieving true SOC? No, we have a system of dozens of chips. Can the industry address with flexible ICs and PCB? What about chip on plastic? What about system on display? How can the advantages of flexible display be realized? Dr. Woo concluded with saying that EDA and Semiconductors have been doing a great job together to create smart mobile devices. Dr. Woo looks forward to solving these new challenges together. Richard Goering also covered this keynote.
…
Samsung Now Mass Producing Industry’s Fastest Embedded Memory [July 26, 2013]
… Featuring an interface speed of 400 megabytes per second (MB/s), the lightning-fast eMMC PRO memory provides exceptionally fast application booting and loading. The chips will enable much faster multi-tasking, web-browsing, application downloading and file transfers, as well as high-definition video capture and playback, and are highly responsive to running large-file gaming and productivity applications. … Samsung’s eMMC PRO memory chips, being produced in 16, 32 and 64GB versions, are based on Samsung 64Gb 10nm class* NAND flash technology. The new Samsung chips support the eMMC version 5.0 standard now nearing completion at JEDEC – the largest standards-setting body in the microelectronics industry. … As the fastest eMMC devices at more than 10 times the speed of a class 10 external memory card (which reads at 24MB/s and writes at 12MB/s), the new mobile memory greatly enhances the movement from one application to another in multitasking activities. …
Samsung Now Producing Industry’s Highest Density (3GB) LPDDR3 Mobile Memory for Smartphones [July 24, 2013]
… today announced the industry’s first mass production of three gigabyte (GB) low power double data rate 3 (LPDDR3) mobile DRAM, the highest density mobile memory solution for next-generation smartphones, which will bring a generation shift to the market from the 2GB packages that are widely used in current mobile devices.
The Samsung 3GB LPDDR3 mobile DRAM uses six of the industry’s smallest 20-nanometer (nm) class* four gigabit (Gb) LPDDR3 chips, in a symmetrical structure of two sets of three chips stacked in a single package only 0.8 millimeters high. With a full line-up of package dimensions, Samsung’s new ultra-slim memory solutions will enable thinner smartphone designs and allow for additional battery space, while offering a data transfer speed of up to 2,133 megabits per second (Mbps) per pin.
…
With the increased mobile DRAM capacity, users can enjoy seamless high-quality, Full HD video playback and faster multitasking on their smartphones. Also, the new LPDDR3 speeds up data downloading and is able to offer full support for LTE-A (LTE Advanced) service, a next-generation mobile telecommunication standard.
Samsung’s 3GB LPDDR3 DRAM connects with a mobile application processor using two symmetrical data transfer channels, each connected to a 1.5GB storage part. Though asymmetric data flow can cause sharp performance dips at certain settings, the symmetrical structure avoids such issues, while maximizing system level performance.
Considering that the current memory storage capacity for PCs is about 4GB, offering 3GB of DRAM memory on mobile devices should help most users enjoy PC-like performance, in narrowing the performance gap between PC and smartphone computing. With the new 3GB LPDDR3 DRAM, Samsung is now offering the widest range of mobile DRAM densities (1GB, 2GB and 3GB), while providing the industry’s first mobile DRAM based on 20-nm class process node technology. Samsung plans to continue to lead the growth of the mobile memory market, as it seeks to maintain unrivaled competitiveness in the premium memory sector.
Samsung Samples Industry’s First 16-Gigabyte Server Modules Based on DDR4 Memory technology [July 3, 2012]
Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today announced that it has begun sampling the industry’s first 16-gigabyte (GB) double data rate-4 (DDR4), registered dual inline memory modules (RDIMMs), designed for use in enterprise server systems.
“By launching these new high-density DDR4 modules, Samsung is embracing closer technical cooperation with key CPU and server companies for development of next-generation green IT systems,” said Wanhoon Hong, executive vice president, memory sales & marketing, Samsung Electronics. “Samsung will also aggressively move to establish the premium memory market for advanced applications including enterprise server systems and maintain the competitive edge for Samsung Green Memory products, while working on providing 20 nanometer (nm) class* based DDR4 DRAM in the future.”
Using 30nm-class* process technology, Samsung sampled new 8GB and 16GB DDR4 modules in June, in addition to providing them to major CPU and controller makers. The modules will bring the highest density and performance levels to premium enterprise server systems. Samsung previously introduced the industry’s first 30nm-class 2GB DDR4 module in December, 2010.
Employing new circuit architecture for computing systems, DDR4 technology boasts the highest performance among memory products available for today’s computing systems, which by next year will reach twice the current 1,600 megabits per second (Mbps) of DDR3 based modules. Also, by processing data far more efficiently at a mere 1.2 volts, Samsung’s DDR4 modules will reduce power consumption by approximately 40 percent compared to its predecessor DDR3 modules operating at 1.35V.
Samsung will keep working on completion of the JEDEC (Joint Electron Device Engineering Council) standardization of DDR4 technologies and product specifications, which is expected to be accomplished by August.
The company said it will work closely with its customers including server OEMs, as well as CPU and controller makers, to expand the market base for high-density DDR4 modules, of which it plans to begin volume production next year. It also is set to expand the overall premium memory market with its most advanced 20nm-class based DDR4 DRAM products, which will be available sometime next year at densities up to 32GB.
Samsung has been leading the advancement of DRAM technology ever since it developed the industry’s first DDR DRAM in 1997. In 2001, it introduced the first DDR2 DRAM, and in 2005, announced the first DDR3 using 80nm-class* technology. For more information about Samsung Green memory, visit www.samsung.com/GreenMemory
* Editors’ Note : 20nm-class means a process technology node somewhere between 20 and 29 nanometers, and 30nm-class means a process technology node somewhere between 30 and 39 nanometers, while 80nm-class means a process technology node somewhere between 80 and 89 nanometers.
From: Samsung DDR4 SDRAM: The new generation of high-performance, power-efficient memory that delivers greater reliability [brochure, July 17, 2013]
…
Samsung DDR4 is an optimized solution for highly virtualized environments, high-performance computing and networking. Semiconductor modules of Samsung DDR4 are designed with new system circuit architecture to deliver higher performance with low power requirements than previously available memory products.The Samsung portfolio of DDR4-based modules using 20nm-class process technology includes registered dual inline memory modules (RDIMMs) and load-reduced DIMMs
(LRDIMMs). These memory modules are available with initial speeds up to 2400 Mbps, increasing to the Joint Electron Devices Engineering Council (JEDEC)-defined 3200 Mbps.
The portfolio includes the following modules:
8 GB DDR4 RDIMMs
16 GB DDR4 RDIMMs
32 GB DDR4 RDIMMs and LRDIMMs
64 GB DDR4 LRDIMMs
128 GB DDR4 LRDIMMs
…
From: DRAM Market Grows Up; Industry’s Newfound Maturity Yields Growth Amid Adversity [IHS press release, June 19, 2013]
… After DRAM wafer output peaked in 2008 at 16.4 million 300-millimeter-equivalent wafers, production is expected to decline by 24 percent to 13.0 million this year, according to an IHS DRAM Dynamics Market Brief from information and analytics provider IHS (NYSE: IHS).
The projected cut will be the second straight year of deliberate downsizing following an 8 percent drop-off last year. This year’s output is expected to be slashed by 5 percent compared to 2012, as shown in the attached figure.
… Nearly 65 percent of all DRAM bit shipments went to a desktop or laptop 10 years ago, but that figure is less than 50 percent today and will fall further to south of 40 percent by the end of next year.
Meanwhile, servers and mobile gadgets like smartphones and tablets command an increasing share of DRAM bit shipments.
… The Taiwanese are no longer the powerhouse suppliers they used to be, while notable DRAM makers Qimonda of Germany and Elpida Memory of Japan have gone bankrupt and have been bought out by other players. By the end of this year, only three DRAM manufacturers will remain—Samsung and SK Hynix of South Korea, and U.S.-based Micron Technology. With fewer entities to influence the market, a more conservative approach toward capacity expansion is expected, and more stable growth can follow.
A final factor helping the global DRAM business is the slower pace of advancement in DRAM manufacturing processes. Each new generation of DRAM manufacturing technology is now taking longer to arrive.
The engineering challenges associated with shrinking DRAM size smaller than 30 nanometer [the 20nm class]— and eventually below 20 nanometer [the 10nm class]—are considerable.
The slowing cadence in manufacturing process evolution is resulting in slower bit growth, which is keeping supply in better balance with demand.
…
Samsung Brings Enhanced Mobile Graphics Performance Capabilities to New Exynos 5 Octa Processor [July 23, 2013]
Samsung Electronics Co., Ltd., a world leader in advanced semiconductor solutions, today introduced the latest addition to the Exynos product family with top level of graphic performance driven by a six-core ARM® Mali™-T628 GPU processor for the first time in the industry. With mobile use case scenarios becoming increasingly complex, Samsung’s newest eight-core ARM Cortex™ application processor gives designers a powerful, energy efficient tool to build multifaceted user interface capabilities directly into the system architecture. Samsung will demonstrate the new Exynos 5 family at SIGGRAPH 2013 in the ARM booth, #357; Exhibit Hall C at the Anaheim Convention Center.
Samsung’s new Exynos 5 Octa (product code: Exynos 5420), based on ARM Mali™-T628 MP6 cores, boosts 3D graphic processing capabilities that are over two times greater than the Exynos 5 Octa predecessor. The newest member of the Exynos family is able to perform General-Purpose computing on Graphics Processing Units (GPGPU) accelerating complex and computationally intensive algorithms or operations, traditionally processed by the CPU. This product also supports OpenGL® ES 3.0 and Full Profile Open CL 1.1, which enables the horsepower needed in multi-layer rendering of high-end, complex gaming scenarios, post-processing and sharing of photos and video, as well as general high-function multi-tasking operations.
“ARM welcomes the latest addition to the successful Exynos Octa 5 series, which uses ARM’s Mali GPU solution to dramatically improve graphics performance,” said Pete Hutton, executive vice president & general manager, Media Processing Division, ARM. “ARM big.LITTLE™ and ARM Artisan® Physical IP technologies continue to be at the heart of the Octa series and now complement the new functionality brought by ARM GPU Compute. This combination enables unprecedented capabilities in areas such as facial detection and gesture control, and brings desktop-quality editing of images and video to mobile devices.”
“Demand for richer graphic experiences is growing rapidly nowadays,” said Taehoon Kim, vice president of System LSI marketing, Samsung Electronics. “In order to meet that demand from both OEMs and end users, we developed this processor which enables superb graphical performance without compromising power consumption.”
The newest Exynos processor is powered by four ARM Cortex®-A15™ processors at 1.8GHz with four additional Cortex-A7™cores at 1.3 GHz in a big.LITTLE processing implementation. This improves the CPU processing capability by 20 percent over the predecessor by optimizing the power-saving design.
In addition, the mobile image compression (MIC) IP block inside this System-on-Chip successfully lowers the total system power when bringing pictures or multimedia from memory to display panel. This feature results in maximizing the usage hours of mobile devices with a high-resolution display such as WQXGA (2500×1600), in particular when browsing the web or doing multimedia application requiring the frequent screen refresh.
The new Exynos 5 Octa processor also features a memory bandwidth of 14.9 gigabytes per second paired with a dual-channel LPDDR3 at 933MHz, enabling an industry-leading fast data processing and support for full HD Wifi display. This new processor also incorporates a variety of full HD 60 frames per second video hardware codec engines for 1080p video recording and playback.
The new family of Exynos 5 Octa is currently sampling to customers and is scheduled for mass-production in August.
Samsung SSD 840 Evo – @2013 Samsung SSD Global Summit in Seoul [Notebookitalia YouTube channel, July 18, 2013]
Samsung Unveils New Solid State Drives at its Annual SSD Global Summit [July 18, 2013]
New High-speed 1TB SSD to expedite transition to SSDs
… Samsung unveiled new high-performance, high-density SSDs that offer over 1TB memory storage. Among the highlights were the 840 EVO, a consumer-oriented entry-level, high-performance SATA based SSD offering up to 1TB, and the XS1715, an ultra-fast NVMe* SSD for enterprise storage use offering up to 1.6TB.
As part of its strategy to expand into the consumer market and further popularize SSDs, Samsung plans to initially introduce the Samsung SSD 840 EVO to major global markets in early August. Samsung will expand into additional markets at a later date.
The new Samsung SSD 840 EVO line-up makes use of the industry’s most compact 10-nanometer class** 128Gb high-performance NAND flash memory, which Samsung began mass producing in April. With these chips and Samsung’s proprietary multi-core controller, the Samsung SSD 840 EVO achieves unrivaled value for performance with improved sequential read and write speeds.
In addition, Samsung has developed the XS1715, the industry’s first 2.5-inch NVMe SSD line-up. This device will expand Samsung’s market base for enterprise SSDs, and the company will make them available in the second half of this year.
The new NVMe SSD XS1715 delivers random read performance that is over 10 times faster than Samsung’s former high-end enterprise storage SSD. The new NVMe SSD utilizes both the PCIe 3.0 interface, which is approximately two times faster than the PCIe 2.0 interface, and NVM express technology which accelerates the SSD’s overall speed. …
Samsung Now Mass Producing Industry’s First PCI-Express SSD for Ultra-slim Notebook PCs [July 17, 2013]
Samsung Electronics Co., Ltd. … has begun mass producing the industry’s first PCI-Express (PCIe) solid state drive (SSD) for next-generation ultra-slim notebook PCs. … Samsung started providing the new SSD to major notebook PC makers earlier this quarter. The XP941 lineup consists of 512, 256 and 128GB SSDs. … Samsung intends to continuously expand its production volumes of high-performance 10-nanometer class* NAND flash memory, in helping the company to maintain its lead in PCIe SSDs for ultra-slim PCs and notebook PCs. Furthermore, Samsung plans to introduce next-generation enterprise NVMe SSDs in a timely manner to also take the lead in that high-density SSD market, adding to its competitive edge.
Samsung Now Producing High-Performance SSD for Enterprise Servers and Data Centers [May 21, 2013]
… SM843T, for use in high-performance servers and storage in next-generation data centers, including Big Data systems. … strengthens Samsung’s SATA interface enterprise SSD product lineup. Offering up to 960 gigabytes (GB) of memory storage for faster and more efficient Big Data systems and cloud computing environments, the SM843T offers the industry’s most advanced performance level for SATA 6.0 SSDs. … IT managers will see a performance gain of 6 times and energy savings of 30 percent over the widely-used hard disk drives, enabling sharply improved system-level performance and greater energy efficiency at the same time.
… Through mass production of the SM843T, Samsung’s competitive edge in the advanced PC market has expanded into the high value-added enterprise SSD market with the company providing highest quality solutions to its customers. … According to IHS iSuppli, the global SSD market is expected to reach approximately USD 10 billion in revenues by the end of 2013, a 43 percent increase over the previous year, led by sales of enterprise SSDs which it expects will account for approximately 47 percent of the market in 2013.
From: SM843T Data Center Series: Data Center MLC-class SSD High-Performance, Consistently Low Latency and Extreme Write Endurance [Brochure, May 21, 2013]
Samsung has released the SM843T SSD, utilizing consumer 20nm-class MLC NAND Flash, which features consistently low latency, high write endurance, power-loss protection, coupled with a high-level of sustained writes (IOPS)—all at capacitates up to 960GB at an extremely affordable solution. Here are more details about his new drive’s outstanding features:
Exceptional Low Latency and High Write Endurance
…
Enterprise Power-Loss Protection
…
High-Capacity SSDs Available
…
A Workhorse of a Drive
The Samsung SM843T is optimized for sustained random read and write workloads (98,000 IOPS/15,000 IOPS). This represents a 6x increase in write IOPS, in the same price category, as our last generation, award-winning PM830 SSDs.
Samsung Now Producing Four Gigabit LPDDR3 Mobile DRAM, Using 20nm-class Process Technology [April 30, 2013]
Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today announced the industry’s first production of ultra-high-speed four gigabit (Gb) low power double data rate 3 (LPDDR3) mobile DRAM, which is being produced at a 20 nanometer (nm) class* process node.
The new 4Gb LPDDR3 mobile DRAM enables performance levels comparable to the standard DRAM utilized in personal computers, making it an attractive solution for demanding multimedia-intensive features on next-generation mobile devices such as high-performance smartphones and tablets.
… According to market research firm, Gartner, the DRAM market is forecast to grow by 13 percent year-over-year to reach $29.6 billion (US) in 2013, with mobile DRAM to exceed $10 billion in sales, for 35 percent of the total DRAM market.
Samsung Mass Producing High-Performance 128-gigabit 3-bit Multi-level-cell NAND Flash Memory [April 11, 2013]
Samsung Electronics Co., Ltd. … announced today that it has begun mass producing a 128-gigabit (Gb), 3-bit multi-level-cell (MLC) NAND memory chip using 10 nanometer (nm)-class* process technology this month. The highly advanced chip will enable high-density memory solutions such as embedded NAND storage and solid state drives (SSDs). … Samsung started production of 10nm-class 64Gb MLC NAND flash memory in November last year, and in less than five months, has added the new 128Gb NAND flash to its wide range of high-density memory storage offerings. The new 128Gb chip also extends Samsung’s 3-bit NAND memory line-up along with the 20nm-class* 64Gb 3-bit NAND flash chip that Samsung introduced in 2010. Further, the new 128Gb 3-bit MLC NAND chip offers more than twice the productivity of a 20nm-class 64Gb MLC NAND chip. …
President Park calls on Korean companies to participate in China’s western development project [arirangnews YouTube channel, June 30, 2013]
Regarding the #2 capex beneficiary, the Display Panel Segment (or as traditionally called: Samsung Display), we know the following:
From: Samsung bolsters OLED display biz [The Korea Times, July 22, 2013]
… The company currently dominates the global demand for small- and medium-sized OLED screens because it supplies such screens to Samsung Electronics, the world’s biggest smartphone manufacturer.
But the situation is different in the large-sized TV OLED screen segment. Its biggest rival, LG Display, is catching up by boosting its price-competitive white-based OLED technology.
Major TV manufacturers are also shifting their focus to OLED TVs, which have better profit margins than the currently popular LCD TVs.
In a statement to The Korea Times, Kim Ho-jung, senior manager of Samsung Display’s communication team, said that the firm’s so-called zero-pixel defect OLED (ZPD OLED) screens are better than those of rivals in terms of picture quality and customer value.
“As the world’s most-trusted TV manufacturer, Samsung was consistent in developing technologies. We are confident we will get tangible results by pushing for ZPD OLED screens. The displays have received a warm response both from individual and business clients,” said Kim.
The manager said that the firm has been adjusting panel designs and applying an advanced processing technology to address technological problems such as contamination control. Addressing such problems is key to OLED screens because of their complexity. …
… The company will order equipment from local manufacturers for its third OLED plant, A3. The plant will use sixth-generation glass-cutting technology to produce displays.
Samsung plans to produce OLED screens in this new plant for both tablets and TVs. The plant will go online during the first half of next year, market analysts expect.
They said Samsung Display will thrive because OLED applications will continue to increase, especially as Samsung Electronics releases new product variants using OLED screens. …
Samsung Display to commercialize ‘unbreakable display’ this year [MK News, May 15, 2013]
As early as the fourth quarter of this year, consumers may see a new smartphone whose display is unbreakable when it falls onto the floor. It marks the beginning of an age of flexible displays.
According to industry sources Wednesday, Samsung Display and Samsung Corning Precision Materials successfully developed an unbreakable display early this year and enter into commercial production in the second half of this year. This new display is likely to be used for Samsung’s new strategic smartphone Galaxy Note 3 to be released late this year.
To date, the smartphone display is made from glass, which can be easily broken. To resolve this, Samsung Display developed plastic AMOLED and Samsung Corning released a film-coated display with increased durability.
Consumers tend to be less attentive to the glass part of their smartphone and this is easily broken when it falls, but there will be no worry of this new display is available, an industry source noted.
Plastic materials will also contribute to making lighter smartphones. Plastic AMOLED weighs just one third that of LCD and one half that of conventional AMOLED. The display part accounts for about half of the weight of a smartphone device, causing companies to focus on lighter design.
“Galaxy Note 3” to feature Qulacomm chip, 5.7” screen [MK News, July 25, 2013]
The “Galaxy Note 3,” Samsung’s ambitious work slated for debut in the second half (H2) of this year, will feature a 5.7-inch display. The device will also come with Qualcomm’s mobile application processor “Snapdragon 800,” which runs on LTE-A service, offering twice the speed of LTE.
A knowledgeable source for Samsung Electronics noted, “Samsung had fine-tuning procedures over the specifications of the Galaxy Note 3, which will come to the market in September,” adding “the Galaxy Note 3 will arrive with a 5.7-inch screen, contradicting the earlier rumored 5.99-inch screen”
Samsung Electronics initially designed the Galaxy Note 3 with a 5.99-inch display, but decided to roll out the device with a 5.7-inch screen taking into account the market response to its phablet Galaxy Mega (6.3 inch/5.8 inch). The Galaxy Note series are evolving with wider screens of 5.3, 5.5 and 5.7-inch. The Galaxy Note 3 will offer a screen that seems to be as wide as six-inch, by utilizing the bezel technology like the five-inch “Galaxy S4.”
With the beginning of the LTE-A era, there will be a change in the application processor (AP) that the Galaxy Note 3 will be equipped with. The Galaxy Note 3 to be released in the LTE-available nations will carry Qualcomm Snapdragon 800 instead of Exynos 5 Octa.
Samsung reportedly will reveal the Galaxy Note3 at Berlin’s IFA 2013 conference in September.
But on the same day 갤노트 3, 휘는 폰으로 낼까 말까? article Asian Economy:
The Samsung Galaxy Note 3 to be released in September with plastic organic light-emitting diode (OLED) is struggling whether to mount with that or not. Originally equipped with plastic OLED Galaxy Note 3 is developing problems such as yield, but unto the end of August, it is expected to be finalized for deployment. There are 25 days, according to the industry, for the Samsung Galaxy Note 3 to decide whether the plastic OLED could be mounted or not. …
The major attraction of this business segment was last touted in AMOLED Displays to Have Major Influence on Innovation in the Cloud Computing Era [BusinessWire, May 21, 2013]
AMOLED Displays to Have Major Influence on Innovation in the Cloud Computing Era
“In the cloud computing era, AMOLED displays are most likely to have the greatest amount of influence on innovation in smart devices.” Kinam Kim, CEO of Samsung Display, delivered this statement as part of a keynote speech on “Display and Innovation” to attendees at the Society for Information Display’s Display Week 2013 in the Vancouver Convention Centre today.
During the keynote speech, Mr. Kim said that the future of displays will change considerably, with special attention to be given for the virtually infinite number of imaging possibilities in AMOLED (Active Matrix Organic Light Emitting Diode) display technology.
Mr. Kim emphasized that three evolving “environments” are likely to make displays the central focus of the increasingly pervasive use of electronic devices.
The first environment is the spread of cloud computing. In the cloud environment, the capability of electronic networked devices for data processing and storage will be extended infinitely, allowing users everywhere to easily enjoy content that only highly advanced devices can fully process today, including ultra HD (3840 x 2160) images and 3D games. Higher levels of display technology will be required to support our increasing reliance on the cloud.
The second environment is the accelerating evolution of high-speed networks. By 2015, the velocity of 4G LTE will rise to 3 gigabits per second (Gbps), so the transmission time for a two-hour UHD-resolution movie will be under 35 seconds. Mr. Kim said, “As image quality of video content improves, larger and even more vibrant displays will emerge as a key differentiating point in mobile devices.”
The third environment is the spread of connectivity among electronic devices. As the use of Wi-Fi networks explodes, the N-Screen era is on its way. A massive network environment will be established by connecting not only smartphones and tablet PCs but also automobiles, home appliances and wearable computing devices. Due to this explosion in “data flow,” there will be a huge surge of interest in touch-enabled displays.
Mr. Kim said that the innovative advantages of AMOLED technology will allow consumers to realize more possibilities in electronic convenience than we might have ever imagined.
The first innovative advantage of AMOLED, according to Mr. Kim, is the superiority of its color. AMOLED displays can embody true colors closest to natural colors with their color space 1.4 times broader than that of LCD displays. By offering the world’s broadest color gamut – supporting nearly 100% of the Adobe RGB color space, AMOLED will expand the range of displays well suited to printed media, where specialized color is frequently required.
The second innovative advantage of AMOLED is its flexibility and transparency. AMOLED displays can maximize portability by making devices foldable and rollable, and they can also lead innovation in product designs with advantages in curved forms, transparent panels, and lighter weight than other display technologies.
The third innovative advantage of AMOLED displays will be their responsiveness to touch and sensors for detecting all five human senses. Using Samsung’s new Diamond Pixel™ technology, which has been optimized for the human retina, AMOLED displays can now depict natural colors and images with super high resolution.
Mr. Kim went on to say that display applications, with advantages of AMOLED technology, will rapidly spread throughout other business sectors like the automotive, publishing, bio-genetic and building industries.
In the automotive business, AMOLED displays will replace conventional glass and mirrors that have been used for digital mirrors and head-up displays. Capitalizing on their advantages with flexibility, durability and high resistance to temperature changes, AMOLED display panels also will be used for watch displays and for products in the fashion and health care market sectors. Further, in publication and building, AMOLED displays will set the trend for the building market sector with AMOLED architectural displays in and outside buildings being used as highly desirable decorative and information-delivering products.
Mr. Kim expressed confidence that “The display market is unlimited in the amount of growth that it can achieve, as technical innovation continues to accelerate.” And he added that “Samsung Display will play a leading role in the global display industry, as the display company possessing the most advanced AMOLED technology.”
Samsung Curved OLED TV commercial 삼성전자 곡면 OLED TV [n35a2 YouTube channel, July 3, 2013]
Then there are the latest technology advances with Samsung Display Showcasing State-of-the-Art Mobile to Extra-Large-Sized Displays at Display Week 2013 [BusinessWire, May 20, 2013]
Display Week 2013
VANCOUVER, British Columbia–(BUSINESS WIRE)–Samsung Display announced today that it is showcasing several industry-leading technologies and mobile to extra-large-sized display prototypes at the Society for Information Display’s Display Week 2013, May 21-23, 2013, in the Vancouver Convention Centre (Booth 700). These include a Full HD (1920×1080) mobile AMOLED display with the world’s broadest color gamut, and an 85-inch Ultra HD (3840×2160) LCD TV panel with extremely vivid color and low power consumption.
In addition, Samsung Display shows a unique new Diamond Pixel™ technology being highlighted at the show, and a featured LCD technology that enables local-dimming control in direct LED-based LCD panels.
The world’s first mass-produced 4.99-inch Full HD mobile AMOLED display offers the world’s broadest color gamut with a 94 percent average rate of reproduction for the Adobe RGB color space. The Adobe RGB standard is about 30 percent broader than general sRGB standards.
Samsung Display fulfills the most advanced mobile AMOLED display demands with its Diamond Pixel™ technology. This technology, based on the idea that the human retina reacts more to green than other colors, places more green than red and blue pixels in the pixel structure of AMOLED display panels.
With the new technology, Samsung’s Full HD AMOLED display can provide text messages 2.2 times clearer than HD (1280×720) displays. So, when curvilinear letters on the panel are magnified two or three times, Samsung’s Diamond Pixel™ technology enables text to be reproduced more smoothly (fewer “jaggies”) and accurately than those produced with conventional LCD technology.
Samsung Display is also providing Display Week participants with firsthand experience comparing the color gamut, color accuracy and letter quality of Full HD AMOLED displays in a special “experience zone” within its booth. The booth will provide a clear comparison between AMOLED and LCD displays. Attendees can see not only true crisp colors in the intricate wing pattern of morpho butterfly images, but can also view an image of a strand of knitting wool so detailed that it can only be appreciated using a Full HD AMOLED display.
Furthermore, Samsung Display’s exhibit of an 85-inch ultra HD TV panel showcases a LCD technology that enables local-dimming control in a direct LED-based LCD panel. The panel can save 30 percent of typical LED BLU power consumption. Its local-dimming control enables vivid color rendering including incredible black images, 80 percent brightness uniformity, and a remarkably-enhanced contrast ratio.
For the latest in green technology, Samsung Display is highlighting advanced power-saving solutions for smart mobile devices including smartphones and tablets. Here, Samsung Display has innovatively reduced power consumption of AMOLED display by enhancing the luminous efficacy of AMOLED pixels. Samsung Full HD AMOLED displays provide a 25 percent power-savings over that of existing HD AMOLED displays.
Samsung Display is also exhibiting a 10.1-inch WQXGA (2560 x 1600) LCD for tablets and a 13.3-inch WQXGA+ (3200 x 1800) LCD for notebooks, which each can deliver 30 percent greater power-savings than that of existing LCD tablet displays, by decreasing the number of driver circuits and increasing the efficiency of the LED BLU.
Also, Samsung is spotlighting a 23-inch multi-touch LCD display that can detect 10 touch points simultaneously. The prototype enables playing of the piano with exceptional finesse, or drawing a highly detailed picture on a monitor or a tablet.
About Samsung Display Co., Ltd.
Samsung Display Co., Ltd. is a global leader in display panel technology and products. Employing approximately 39,000 people at seven production facilities and nine sales offices worldwide, Samsung Display specializes in high-quality displays for consumer, mobile, IT and industrial usage, including those featuring OLED (organic light emitting diode) and LCD technologies. As a total solution provider, Samsung Display strives to advance the future with next-generation technologies featuring ultra-thin, energy-efficient, flexible, and transparent displays. For more information, please visit www.samsungdisplay.com.
End of Updates
Praise from competing Taiwan attributing 30 years of Samsung’s well continued success in the “classic” high-tech component space of DRAMs to nothing else than the exceptional “talent management” practice, the cornerstone of the “New Management” introduced in 1993: The lesson to be learned from Samsung: Q&A with Inotera chairman Charles Kau [DIGITIMES, June 27, 2013], you can read the full interview in the end of this post
Q: The failure of Taiwan’s DRAM industry has somehow deepened local makers’ hostility against Samsung Electronics. What is your comment on Samsung?
My own insert here: “[1:10] The efforts and determination with ongoing enourmous investment have made Samsung the world’s leader in memory chip production since early days of 64K DRAM. [1:22]” from Samsung Electronics – Semiconductor Promotional Video 1997 [DatasheetArchiveLtd YouTube channel] below in order to show that the company’s high-tech lead was achieved before “New Management” (DRAM history info is from Samsung), although it was possible to continue only because of that, should be added here as well:
Sidenote #1: With this 256Mb DRAM chip Samsung was able to surge ahead of the Japanese in the same way as those were able to beat Intel, actually forcing Intel out of the DRAM business. See: It’s a Strategic Inflection Point [‘USD 99 Allwinner’, Dec 1, 2012]. If Samsung “New Management” had not been introduced in 1993 Samsung quite probably had been overtaken by the eager Taiwaneese DRAM manufacturers, in the same way as it happenned to Intel, and then to Japanese manufacturers. If you read the full interview in the end of this post you will understand the kind of “failure” of the whole Taiwanese DRAM industry in its entirety.
A: Many think that Samsung’s achievements rely on support from Korea’s government. But that is only half right. Indeed, Samsung did receive a large amount of government aid prior to 2000, but it has continued to strive after 2000 optimizing its management efforts under company chairman Lee Kun-hee.
Lee has stressed on cultivating its own pool of talent, considering it the most valuable asset of the company. But in Taiwan, most businesses have been focusing on how to reduce production costs and have ignored the value of talent.
Instead of devising measures to fight or compete against Korea companies, Taiwan companies should figure out how Samsung can become as powerful as it is today. After all, we should respect Samsung for its long-term efforts to cultivate its talent, and the way it treats talent – the people who have created the value of Samsung.
Thy typical Western view is not as mature as the Taiwanese one, with statements like “Samsung is a fast follower” in Samsung’s Secret Sauce: A Bloomberg Exclusive [Bloomberg YouTube channel, March 28, 2013], although recognizing Lee Kun-hee’s role
In fact there were 20 years (see later) of relentless talent management and design innovation, two core elements of Samsung’s global success: watch the Samsung PREMIERE 2013 GALAXY & ATIV Highlights June 20 event video as the latest “demonstration” of the “results” [SamsungTomorrow YouTube channel, June 24, 2013]
GALAXY NX, The First Interchangeable-Lens Camera with 3G/4G LTE & Wi-Fi Connectivity:– With the 3G/4G LTE technology, the GALAXY NX allows photographers to stay constantly connected with their world and to express their experiences immediately.– Superior image quality is available whenever and wherever with the GALAXY NX and array of interchangeable lenses. The 20.3MP APS-C Sensor produces images which are bright and detailed, even in low light conditions, while the DRIMe IV Image Signal Processor delivers the speed and accuracy which today’s photographers demand.– With Android 4.2 Jelly Bean, the functionality of a smartphone is utilized to improve the photographic experience.Versatile and easy to use, the GALAXY NX combines cutting edge optical performance with connectivity capabilities and galaxy of applications based on Android eco-system, all in one stylish package. The result is a new type of connected device which allows users to turn their experiences into a story that can be instantly shared with anyone they choose, from wherever they might be, in amazing color and outstanding detail. |
ATIV Q, A truly convertible Intel Haswell tablet device with the ability to change modes and the power to enjoy both Windows and Android– Sports an innovative hinge design that allows the user to transform the tablet into 4 functional modes. Float and adjust the display to a comfortable viewing angle Or flip the display to place in the stand mode to watch movies with ease.– Allows users to experience both Windows 8 and Android 4.2.2 on the same 13.3-inch QHD+(3200 x 1800) device . Users will not only get access to Android apps via Google Play but also be able to transfer files, to share folders and files from Windows 8 to Android, truly marrying the mobile and PC experiences.ATIV Tab 3, The world’s thinnest Windows 8 tablet with the ability to run all Windows app and programs:– The frame is incredibly thin and light at only 8.2 millimeters thick (as popular smartphones) and 550g in weight. It features up to 10 hours of battery life.– Shares the premium design of the GALAXY series. Has improved S-Pen functionality, including high level pen display and S-Pen compatibility with MS Office. |
GALAXY S4 zoom, A revolutionary new device that can fulfill the role of both an industry leading smartphone and a high-end compact camera:– Combining 10x Optical Zoom, 16 Mega Pixel CMOS Sensor, OIS and Xenon Flash with the very latest Samsung GALAXY S4 technology.GALAXY S4 mini, A powerful yet compact version of Samsung’s bestselling smartphone, GALAXY S4:– With a 4.3” qHD Super AMOLED display, 107g light weight and compact design, the GALAXY S4 mini is easy to carry and operate with one hand.– Also boasts powerful performance, equipped with a 1.7GHz dual core processor that allows users to quickly and easily perform data intensive tasks.GALAXY S4 Active, The perfect companion designed to enhance life experiences of the active user who wants to stay connected while exploring environments from the most rugged mountain trails to the roughest rivers.– Has qualified protection from dust and water (IP67), so you never have to leave the device at home during a long day at the beach or dusty hike. It is also equipped with a water-resistant earphone jack. |
SideSync, A technology which enables users to switch from working on their PC to an Android-based Samsung smartphone with simplicity and ease:– Simply use your PC keyboard to respond to a text on a mobile phone; view larger maps, photos and multimedia displayed on both devices to make editing files even easier.– Or use your PC to back up and charge your mobile device so you can get back to the task at hand with less interruptions to work and everyday life.ATIV One 5 Style, The first all-in-one launched since the expansion of the ATIV brand, representing ultimate convenience in at-home computing.– Features Samsung SideSync technology, which enables users to effortlessly share content between the PC (here the Windows 8 all-in-one) and their mobile phone.– Debutes a new feature called HomeSync Lite, which transforms the PCs hard drive into a personal cloud server. HomeSync Lite allows users to back-up their personal files, photos and videos from portable devices to PCs and access it remotely via a mobile device anytime, anywhere. Multiple family members can privately manage individual accounts via the One 5 Style, truly making it a hub for the entire family. |
Sidenote #2: Samsung Unifies Best-in-Class Windows PCs Under Newly Expanded ATIV Brand [Samsung Mobile Press release, April 25, 2013] i.e. “… expanding the ATIV brand to include its leading Windows® -based PCs. ATIV, previously the brand for the company’s Smart PC Windows-based hybrid devices, now represents the convergence of PC and mobile technologies and unites all of Samsung’s Windows PCs and devices under one cohesive brand. In tune with the needs and wants of today’s evolving consumers, the Samsung ATIV line offers a variety of market leading Windows PC devices designed to extend the mobile experience from your handset to laptop and vice versa, making work more seamless and life more convenient.” ATIV actually is coming from “CreATIV –> OriginATIV –> InnovATIV” (with the last letter “e” omitted as it is not pronounced either).
Then watch these technology videos in order to understand Samsung stance in areas which will be most critical for its ATIV effort (as its GALAXY effort is already a huge success):
– Samsung ATIV Q Hands On – Windows 8/Android Convertible Ultrabook [minipcpro YouTube channel, June 20, 2013]
– [Samsung ATIV] SideSync Introduction [SamsungNotebook YouTube channel, May 9, 2013]
– Introducing Samsung HomeSync Lite [SamsungNotebook YouTube channel, July 1, 2013]
– [MWC2013] Samsung HomeSync Presentation [SamsungTomorrow YouTube channel, Feb 26, 2013]
Next watch the details of the June 20 representative event in order to discover every aspect of Samsung innovations there: Samsung PREMIERE 2013 London (Full Version)
[SamsungTomorrow YouTube channel, recorded June 20, published June 24, 2013]
And here is a recent background article about those 20 years mentioned earlier:
Talent, design lead Samsung’s success [The Korea Times, June 20, 2013]
Kevin Lane Keller from Tuck School of Business, Dartmouth College, the United States, delivers a keynote speech during a forum organized to highlight the success of Samsung Group over the past two decades since chairman Lee Kun-hee declared his “New Management” philosophy in 1993, at The K-Hotel in southern Seoul, Thursday. / Courtesy of Samsung Group
Experts advise technology giant to focus more on marketing
Talent management and design innovation are two core elements that have spurred Samsung’s successful transformation into a global player over the past two decades, according to global business experts, Thursday.
They pointed out that Samsung’s future depends upon how it will improve marketing strategies and combine a new breed of software and hardware.
Such analysis came at an International Forum billed as “Twenty years of Samsung’s New Management” organized by The Korean Academic Society of Business Administration at The K-Hotel, southern Seoul.
Under the slogan “New Management,” Samsung Electronics Chairman Lee Kun-hee declared his goal in Frankfurt, Germany, in 1993, of shifting toward quality-focused growth not quantity-highlighted expansion. Lee then ordered employees to change everything but their wives and children.
“Samsung was a true transformer over the last 20 years in a very positive way. Its business transformation is a model for all modern multinationals and the transformation well illustrates the competitive advantage that form a strong link between business strategy and people strategy,” said Patrick M. Wright, bicentennial chair of the Darla Moore School of Business at the University of South Carolina, during the forum.
He cited talent assessment and review programs as one crucial part behind Samsung’s success.
“Samsung’s transformation has had people at the center. The human resources function at Samsung has played a critical role in enabling this transformation. The human resources system has developed to enable the transformation of the New Management that has constantly evolved to meet new challenges and achieve new objectives,” Wright said.
The scholar said that New Management was supported by strategy execution by top Samsung management.
“New human capital pools require new and different ways of attracting, developing, motivating and retaining those people. This requires human resources functions to design, develop and deliver human resources system and processes.”
“Samsung lets the core talent set the business goal rather than simply implementing the given goal. This creates more buy-ins, and makes the objectives more directly relevant to the situation,” the global human resources expert analyzed.
Amid the industry’s massive shift toward software, Samsung’s human resources head Won Ki-chan told The Korea Times that it has 36,000 software resources, globally, and added the firm is going to hire more, although the Samsung executive declined to elaborate further.
New Management also awakened the corporate for the importance of fine-tuned marketing strategies, said a marketing expert in the United States.
Kevin Lane Keller from Tuck School of Business, Dartmouth College, the United States, has given six marketing imperatives for better understanding of Samsung’s success story.
“Samsung puts a lot to design. Actually, it has a strong design philosophy. Samsung has developed creative ad campaigns, strong in-store programs and high-profile sponsorships,” said Keller, who is an international leader in the study of brands, branding and strategic brand management.
Emphasizing its consistency to launch new products to the time-to-markets, Keller said Samsung Electronics has been consistent in maximizing long-term growth by entering new markets. “This is the importance of innovation and relevance,” he said.
“Samsung has taken a big picture view of marketing effects and knew what’s working. It’s been achieving greater accountability for marketing investments in brands. Samsung was launching very clever marketing campaigns. Advertizing was another factor that lifted Samsung over the two decades.”
In 1993, Samsung was just a small supplier that sold cheap home appliances and handsets. Now, it is the world’s biggest technology firm by revenue, and a leading brand consultancy, InterBrand, ranked it as the ninth global brand in 2012.
Challenges
Keller advised Samsung to improve marketing, further, in a highly-competitive consumer electronics market.
“Be a leader, tap even more into emotions and manage brand architecture carefully,” he said.
“Yes, this is a challenge. But Samsung overcame Sony and Apple and now has achieved firm leadership. Leadership isn’t something that shouldn’t be earned in a single day. But Samsung must keep being innovative and relevant,” he stressed.
According to the professor, Samsung must be confident in communications and bold in action, while the company needs to cultivate yearning to purchase and pride of ownership.
“My final advice is that Samsung needs to recognize the pros and cons of flagship products. Keep it simple and clear.”
Hiroshi Katayama, professor at Waseda University in Japan, has pointed out that the future of Samsung’s next decades will be dependent upon how it advances its supply chain management system and how the company will develop and implement effective transfer methods in between sites, business functions, business divisions and industries.
Kenn Allen, president at the Civil Society Consulting Group, has urged Samsung to show more willingness toward corporate citizenship-related programs, internationally, so long as to be recognized as a true global leader.
“Primary investment for corporate citizenship programs is in Korea, thus limiting global impact internally and externally. Corporate volunteering needs to be valued more,” Allen said.
Then another article on the same subject: Talent, High-Speed Decision-Making Lead Samsung’s Success [Korea IT Times, June 24, 2013]
SEOUL, KOREA – Talent-oriented management and high-speed decision-making have led Samsung Group’s remarkable success, a global business expert said.
At an international forum titled the “Twenty years of Samsung’s New Management” held at the K-Hotel in Yangjae-dong, Seoul on June 20, Hiroshi Katayama, a professor of Waseda University in Japan, said, “The characteristics of Samsung’s quality management are speed management, timing management, pursuing perfection, talent-oriented management, seeking synergy effects and exact insight of business nature.
“Samsung succeeded in removing unnecessary business process and being equipped with globally standardized development system, producing a rapid decision-making system.”
He also pointed out at the forum organized by the Korean Academic Society of Business Administration that the future of Samsung’s next decades will be dependent upon how it advances its supply chain management system and how the company will develop and implement effective transfer methods in between sites, business functions, business divisions and industries.
Under the slogan “New Management,” Samsung Electronics Chairman Lee Kun-hee declared his goal in Frankfurt, Germany, in 1993, of shifting toward quality-focused growth not quantity-highlighted expansion. Lee then ordered employees to change everything but their wives and children.
Meanwhile, Prof. Kevin Lane Keller of the Tuck School of Business, Dartmouth College, the United States, has given six marketing imperatives for better understanding of Samsung’s success story.
Keller, who is an international leader in the study of brands, branding and strategic brand management, said, “Samsung puts an emphasis on design. Actually, it has a strong design philosophy. Samsung has developed creative advertisement campaigns, strong in-store programs and high-profile sponsorships.”
Stressing its consistency to launch new products to the time-to-markets, Keller said Samsung Electronics has been consistent in maximizing long-term growth by entering new markets.
He said, “Samsung has taken a big picture view of marketing effects and knew what’s working. It has been achieving greater accountability for marketing investments in brands. Samsung was launching very clever marketing campaigns. Advertizing was another factor that lifted Samsung over the two decades.”
Keller advised Samsung to improve marketing further in a highly-competitive consumer electronics market, noting “Become a leader, tap even more into emotions and manage brand architecture carefully.”
The professor also said, “Samsung must be confident in communications and bold in action, while the company needs to cultivate yearning to purchase and pride of ownership. Samsung needs to recognize the pros and cons of flagship products. Keep it simple and clear.”
Prof. Song Jae-yong of Seoul National University said, “Samsung is giant, but it is a rapid organization. It is well diversified by field and boasts of top-class global competitiveness in each sector. Its most powerful strongpoint is its managerial system that has optimized merits of the Japanese and American-style managerial systems.”
Commenting that Samsung is equipped with the fastest response system in the world by securing global ERP and SCM management systems through massive investment, Song said, “Samsung is possible to develop new products at a faster pace than its global competitors as it has secured both finished products such as smartphone and TV and relevant parts, including semiconductor and display.”
At the forum, Patrick M. Wright, bicentennial chair of the Darla Moore School of Business at the University of South Carolina, also said, “Samsung was a true transformer over the last 20 years in a very positive way. Its business transformation is a model for all modern multinationals and the transformation well illustrates the competitive advantage that form a strong link between business strategy and people strategy.”
Noting that talent assessment and review programs are important reasons behind Samsung’s success, Wright said, “Samsung’s transformation has had people at the center. The human resources function at Samsung has played a critical role in enabling this transformation. The human resources system has developed to enable the transformation of the New Management that has constantly evolved to meet new challenges and achieve new objectives.”
Saying that New Management was supported by strategy execution by top Samsung management, the scholar said, “New human capital pools require new and different ways of attracting, developing, motivating and retaining those people. This requires human resources functions to design, develop and deliver human resources system and processes.”
In the meantime, Prof. Kim Seong-soo of Seoul National University, said, “Samsung’s personnel management system has become a foundation to lead new management philosophy and basic strategies. To effectively cope with rapidly changing managerial environment, Samsung has secured talents to lead the future management preemptively and changed market strategies frequently by using the accumulated human resources.”
Lee Kun-hee, Jae-yong make business trip to Japan, China
Samsung Electronics Chairman Lee Kun-hee and his son Jae-yong, vice chairman of the electronics maker, flew to Japan and China, respectively, on June 20.
The junior Lee left the Gimpo International Airport around 9:00 a.m. for Beijing, along with Kim Suk, CEO of Samsung Securities, and Lee Sang-hoon, head of the managerial support office of Samsung Electronics.
His business trip is designed to check Samsung’s local corporations and business offshoots in China ahead of President Park Geun-hye’s official visit to China from June 27-30.
President Park Geun-hye will meet Chinese President Xi Jinping on the first day of her visit to China. The summit is expected to play a crucial role in inter-Korean relations, which are showing signs of improving as the two are set to hold a minister-level meeting for the first time in six years. Beijing has a big say in Pyongyang as its main benefactor.
The vice chairman is also scheduled to visit the U.S. before returning home.
Meanwhile, Chairman Lee left the Gimpo International Airport around 10:00 a.m. for Japan. His overseas trip this time seems to seek a new business strategy beyond the New Management.
Finally what 2 years ago The Paradox of Samsung’s Rise article by Khanna.T, Song. J and Lee.K in the Harvard Business Review [July-August, 2011, pp. 142-147] found after seven years of tracing Samsung’s progress:
Samsung’s unlikely success in mixing Western best practices with an essentially Japanese business system holds powerful lessons for today’s emerging giants.
As today’s emerging giants face the challenge of moving beyond their home markets, they have much to learn from the pathbreaking experience of South Korea’s Samsung Group, arguably the most successful globalizer of the previous generation.
Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the oath it has taken. For two decades now, Samsung has been grafting Western business practices onto its essentially Japanese system, combining its traditional low-cost manufacturing prowess with an ability to bring high-quality, high-margin brands products swiftly to market.
The two sets of business practices could not have seemed more incompatible. Into an organization focused on continuous process improvement, Samsung introduced a focus on innovation. Into a homogeneous workforce, Samsung introduced outsiders who could not speak the language and were unfamiliar with the company’s culture. Into a Confucian tradition of reverence for elders, Samsung introduced merit pay and promotion, putting some young people in positions of authority over their elders. It has been a path marked by both disorienting disequilibrium and intense exhilaration.
Like Samsung, today’s emerging giants-Haier in China, Infosys in India, and Koc in turkey, for instance-face a paradox: Their continued success requires turning away from what made them successful. The tightly integrated business systems that have worked in their home markets are unlikely to secure their future in global markets. To move to the next level, they, too, must reinvent themselves in ways that may seen contradictory. And when they reach new plateaus, they will need to do so again.
For seven years, we have traced Samsung’s progress as it has steadily navigated their paradox to transcend initial success in its home markets and move onto the world stage. It is a story we believe holds many important lessons for the current generation of emerging giants seeking to do the same.
The rise of a World Leader
My own insert here: History of Samsung [cnetuk YouTube channel, Feb 20, 2012]
Founded in 1938, the Samsung Group is the largest corporate entity in South Korea, with $227.3 billion in revenue in 2010 and 315 thousand employees worldwide. Best known for its flagship, Samsung Electronics (SEC)-producer of semiconductors, cell phones, TVs, and LCD panels-the group’s highly diversified businesses span a wide range of industries, including financial services, machinery, shipbuilding, and chemicals.
By 1987, when Lee Kun-Hee succeeded his father as only the second chairman in the company’s history, Samsung was the leader in Korea in most of its markets. But its overseas position as a low-cost producer was becoming untenable in the face of intensifying competition from Japanese electronics makers, which were setting up manufacturing plants in Southeast Asia, and rising domestic wages in South Korea’s newly liberalizing economy.
In the early 1990s, Lee spotted an opportunity in the reluctance of Japanese companies-the analog markets leaders-to adopt digital technology, with consumers were flocking to in cameras, audio equipment, and other electronic products. This opened the door for Samsung to surpass its rivals if it developed the agility, innovativeness, and creativity to succeed in the new digital market.
For those qualities Lee looked to the West. In 1993, he launched the New Management initiative to import Western best practices related to strategy formulation, talent management, and compensation into Samsung’s existing business model. The aim was to markedly improve marketing, R&D, and design while retaining core strengths in manufacturing, continuous improvement, and plant operations. Execution of this mix-and-match strategy took three broad forms:
- A formal process to identify, adapt, and implement the most appropriate Western best practices.
- Steady efforts to make Samsung’s culture more open to change by bringing outsiders in and sending insiders abroad.
- Intervention by Lee to protect longterm investments from short-term financial pressures.
In this way, slowly and steadily but not always smoothly, Samsung has built its hybrid management system as a series of experiments, first in SEC and eventually throughout the Samsung Group.
The results have been impressive: By 2004, SEC was delivering startling profitability numbers-$10.3 billion (almost 19%) on $55.2 billion in revenue-making it the world’s second most profitable manufacturer, behind Toyota. Since then, even in the wake of the recent global economic crisis, SEC’s profits have been higher than those of the five largest Japanese electronics firms (Song, Panasonic, Hitachi, and Sharp) combined. The company achieved record profits of about $14.4 billion on $138 billion in revenue in 2010, compared with $11.7 billion for Intel, $0.86 billion for Panasonic, and a net loss of $3.2 billion for Sony. From obscurity in the 1990s, the Samsung brand rose to number 19 on the 2010 Interbrand global making, with a value of $19.4 billion. But it wasn’t easy.
A Tightly Fitting System
Samsung’s Japanese roots are strong: when the company was founded, South Korea was a Japanese colony. Samsung’s first chairman, Lee’s father, was educated in Japan, and the company built its corporate muscle in industries-consumer electronics, memory chips, and LCD panels-that Japan once dominated. Accordingly, Samsung rose to prominence in its home market under the Japanese model of unrelated diversification and vertical integration in pursuit of synergies. Diversification suited South Korea’s weak external capital markets because it allowed the company to rely on internally generated cash from one operation to fund the others.
The Japanese hierarchical labor model also suited the Korean context. The institutions underpinning South Korea’s managerial labor markets were underdeveloped, making mobility across corporations rare. The absence of a well-developed stock market and of sufficient competition for talent, combined with a strong Confucian tradition of respect for elders, led to a seniority-based competitions and promotion system. To compete outsider its home markets, Lee knew, Samsung would need to move beyond its well-integrated system to engage with non-Koreans in non-Korean contexts. That means introducing practices inconsistent with the status quo.
Lee did not underestimate how unsettling that would be. Accordingly, he took great care to change only what needed to be changed and to ensure that Samsung adopted the most appropriate practices in a way people could understand and embrace. The company established new organizations to seek out and adapt best practices from abroad. Lee advocated directly for the practices he deemed most critical and solicited employees’ input in the development of each. Results were carefully measured. If resistance was too strong, the company delayed adoption, modified the practices, or-as was the case with stock options-abandoned it.
In this way, Samsung injected some highly incompatible business practices into its business model. Beginning in 1997, for instance, the company slowly introduced into its seniority-based pay structure a merit-based compensation system modeled after the best practices of General Electric, Hewlett-Packard, and Texas Instruments. The amount an excellent performer could be given relative to a poor performer in the same job increased each year, up to a differential of 50%. Similarly, Samsung took steps to allow high performers to advance more rapidly through its seniority-based promotion system by steadily shortening the minimum number of years they were required to stay at a particular level.
Other processes could be adapted and adopted more globally. GE’s six Sigma, for example, fit well with Samsung’s continuous improvement and specialists were involved in the system, whereas at Samsung the entire rank and file participated. Samsung similarly adopted a socialized profit-sharing program, modeled after HP’s, in which all employees, not just top and general managers, are eligible for a bonus based on a percentage of the salary.
This careful approach to importing Western business practices reduced disruption but also slowed progress. So, in a company where the chairman’s authority coexisted with a need for consensus in the managerial ranks, Lee sought to increase receptively to ideas from elsewhere. This he did from outside and by sending insiders abroad.
Bring outsiders in
It is perhaps an indication of the insularity of Samsung’s culture that for decades, the only outsiders the company recruited were ethnic Koreans, as far back as 1983, when it entered the memory chip business, the company had hired ethnic Korean engineers and executives away from Intel, IBM, and Bell Labs. These people had played crucial roles in Samsung’s ascent in less than a decade to global leadership in the chip industry. But when Lee tried to extend the approach to Samsung’s senior executive ranks-what the company refers to as S-level talent-the newcomers met with a formidable wall of resistance.
And little wonder. Because promotions at Samsung had always come from within, the newcomers were perceived to be taking advancement away from incumbents. Not surprisingly, incumbent managers closed ranks, setting the newcomers up to fail by withholding important information, exaggerating their mistakes, and excluding them socially.
To be fair, this reaction was in part justified: At first, some of Samsung’s recruits had a poor grasp of what was expected of them, and sometimes they were actually more junior than the company had intended. What’s more, success is contextual- to some degree S-level hires had performed well in their previous jobs because of their familiarity with the system. The tightly knit nature of Samsung’s culture was a separate issue that needed special attention.
Take the case of Eric Kim, who in 1999 was recruited to be SEC’s chief marketing office. Nowadays, most senior SEC executives recognize Kim as the person who initiated the “Samsung DigitAll: Everyone’s Invited” marketing campaign and established the strategy that turned Samsung into a truly global brand. SEC CEO Yun Jong-Yong threw his weight behind Kim from the start, declaring to his other senior executives, “Some of you may want to put him on top of a tree and then shake him down. If anybody tires that, they will be severely reprimanded.”
Nevertheless, through it all, Kim had a hard time getting support from other senior people. “Though Yun fully supported m and asked other senior executives to help me, they were reluctant to do so in my first two years at SEC,” he told us in 2004 interview. “Now they help me on my task-related issues, but I still feel that I am emotionally isolated from them.” In conversations we had in 2004 with senior executives at SEC, several were still downplaying Kin’s contribution to the dramatic improvement of SEC’s brand. Three months after those conversations, when Kim’s contact ended, he left SEC to become the chief marketing officer at Intel. Improving the quality of the S-level recruits-and their reception inside the company-was no small task, and Lee thought expansively about how to address it. Beginning in the early 1990s, Samsung sent international recruiting officers (IROS) abroad to familiarize themselves with foreign talent.
And in 2002, Lee made 30% of the annual performance appraisal of Samsung affiliates’ CEO dependent on hiring and retaining S-level talent. Thus motivated, Yun, for instance, took steps to ease newcomers into the organization by having them serve in an advisory capacity in their first months to get to know something of their colleagues, the culture, and the business before taking up their posts. He also instituted a formal mentoring program in which he met at least quarterly with each S-level recruit to give and receive feedback.
My own insert here: Samsung Global Strategy Group [hamho92 YouTube channel, Sept 12, 2012]
Samsung’s efforts to recruit and retain non-Korean MBAs and PHDs were hindered by cultural, social, and political tensions, all of which were magnified by the language barrier. To help assimilate these recruits, Lee in 1997 ordered group headquarters to set up a unique internal management consulting unit, the Global Strategy Group (GSG), which reports directly to the CEO. Its members-non-Korean graduates of top Western business and economic programs who have worked for such leading global companies as Mckinsey, Goldman Sachs, and Intel-spend fully two years in GSG and are required to learn rudimentary Korean before taking up their posts. Even so, many of them have eventually been assigned to overseas subsidiaries, usually in their home countries.
Culture fit is a hard nut to crack. Of the 208 non-Korean hired into GSG since it was created, 135 were still working for Samsung as of December 2010. The most successful are those who have taken the greatest pains to fit into the Korean culture.
Still, the rate of acceptance has been steadily rising. Before GSG, no non-Korean MBAs worked at SEC for more than three years, but fully 32% of the non-Korean MBAs recruited to SEC the year GSG was established were still with the company three years later. Over the next 10 years, that figure rose to 67%. The effect of these employees on the organizations has been something like that of a steady trickle of water on stone. As more people from GSG are assigned to SEC, their Korean colleagues have had to change their work styles and mind-sets to accommodate Westernized practices, slowly and steadily making the environment more friendly to ideas from abroad. Today, SEC goes out of its way to ask GSG for more newly hired employees.
Sending insiders out
In the late 19th century, the Japanese imperial government sent its elite officers overseas to study successful Western practices and institutions. They brought back, among other innovations, the British postal system, the French judicial system, the American system of primary education, and the German military organization, adding innovative features of their own acts similarly, sending high potentials to Japan for advanced degrees in engineering; to the United States for further education in marketing and management; and to Singapore, Hong Kong, and New York for training in high fiancé. On returning home, these employees fill key positions and, in implementing what they have learned, become important change agents.
Squarely in this position is Samsung’s regional specialist program, arguably the company’s most important globalization effort. Each year for more than two decades, Samsung has sent some 200 talented young employees through an intensive 12-week language-training course followed by one full year abroad. For the first six months, their only job is to become fluent in the language and culture and to build networks by making friends and exploring the country. In the second six months, they carry out one independent project of their choice. Initially sent mainly to developed countries, in the past 10 years they have gone more often to emerging regions, especially China and, most recently, Africa.
Like their colleagues who have trained abroad, the specialists come back to major posts at headquarters or in the business units at home and abroad. In those roles they disseminate information about how successful foreign companies operate, and they advocate for and experiment with best practices.
It would be hard to overestimate the value of the connections regional specialists forge. One of the first specialists, for example, went to Thailand in 1990, where he became fluent in the language and established relationships with prominent local figures. He stayed on to earn an MBA at the Sasin Graduate Institut of Business Administration at Chulalongkorn University, the same school that many of Thailand’s prime minister and high-ranking government officials and corporate CEOs have attended. From his immersion he gained a comprehensive understanding of the country’s regulation and tax systems. He close ties enable him to introduce SES’s TV, audio, and video products to Thailand’s elite and to recruit a vice president of Hitachi to Samsung at a time when Hitachi was a market leader and Samsung was virtually unknown.
He is hardly alone. Another regional specialist, who went to Indonesia in 1991, used his language fluency and personal networks to establish a sales subsidiary whose sales doubled annually for three consecutive years. A third, sent to Bangalore in 2009, devoted his project to aiding a rural community there and then applied the intimate knowledge he had gained to the development of home electronics that Samsung could sell in the region.
Regional studies are markedly out of fashion these days in business schools, as discipline-based research in economics, political science, sociology, and the like has taken precedence. This has had the inadvertent effect of diminishing geographic intelligence-a global institution void, we argue, that Samsung is a leader in filling. In fact, Samsung’s experience suggests that it may be time for Western companies and business schools to place more emphasis on developing strong regional connections and expertise.
What only the Chairman can do
Samsung’s globalization efforts have taken substantial investments of time, money, and executive will. Some S-level hires took the IROs 10 years to recruit. SEC spends about $ 100 thousand over and above annual compensation to train and support the opportunity costs and turnover risks the company incurs by taking elite employees away from key positions for 15 months. These investments-which require fundamental trade-offs between the short and the long term and between cultural fit and domain expertise-have been made in good times and in bad, often over the objections of Samsung’s top managers. That would not have been possible without Lee’s unambiguous and consistent involvement.
Five years after the launch of the S-level recruitment program, support for it from Samsung Group affiliates’ CEO was distinctly lukewarm and would probably have remained so had Lee no tied so much of their compensation to its success. The Global Strategy Group, known within the company as the “chairman’s project”, would probably not have survived the Asian financial crisis-so deep it helped usher the Daewoo Group into bankruptcy-had Lee not funded it even in the face of Samsung’s own record-breaking losses.
David Steel, executive vice president of SEC and the highest-ranking person to come out of the GSG noted that the commitment of top management and the support of the managerial ranks are both necessary for the success of a program like this. Much of the chairman’s influence is transmitted symbolically. But the substance and symbolism of that support that are no small thing.
My own insert: How Samsung Design Evolved [SamsungTomorrow YouTube channel, Aug 29, 2012]
Lee’s long-term focused has been essential to his most recent initiative: the development of Samsung’s design expertise, a capacity the chairman believes will be critical for the company’s continued growth. Just as many never imagined that Samsung could become a dominant global player, many question its design aspirations but Lee set the agenda back in 1996. That year Samsung established and funded the Samsung Art& Design institute in collaboration with Parson the New School for Design in New York.
My own insert here: Professional Assessment on Samsung’s Design [SamsungTomorrow YouTube channel, Aug 29, 2012]
A substantial number of graduates of the intensive three-year training course have joined Samsung as designers. Following that lead, SEC has established design research institutes in the United States, the United Kingdom, Italy, Japan, China and India. Each year SEC sends 15 designers abroad to prominent design schools for one to three years to learn cutting-edge trends awards. Combining this design excellence with its traditional technological competence has allowed the once low-cost imitator to sustain a high-price strategy for its TVs and cell phones.
As long and hard as the company’s transition has been, the hybrid model has brought Samsung not to a pinnacle but to another plateau, which it will once again need to transcend. To keep steadily moving upward, it will have to reach a higher level of diversity and decentralization-to become a Brazilian company in Brazil, for instance, not Korean company that does business in Brazil. It will need to find new models for new beyond its current strengths and deal with further paradoxes that may arise. That is an effort that bears watching not only by the new generation of emerging market companies but also by Western competitions, which someday may reach the limits of their ability to impose Western culture on the rest of the world. Advice from a recruiting executive
Choi Chi-Hun, a graduate of Tufts with an MBA from George Washington University, spent 19 years working at GE, six at its headquarters in the United States, before he was recruited to Samsung in September 2007. Although he was a native Korean who’d served in the country’s air force and even worked at Samsung for some months in 1985, he went through the external senior-level initiation process, spending seven months as an adviser to Yum Jong-Yong, the CEO of Samsung Electronics (SEC), and a year and seven months as president of SEC’s printer business before serving as CEO of Samsung SDI and now as CEO of Samsung’s credit card business.
As an outsider with deep inside knowledge, Choi took to fit into the culture and as a result saw none of the assimilation problems that dogged many of his senior-level colleagues. He did not speak English with his Korean colleagues. He showed full respect to subordinates older than he was. He generally behaved as other Korean employees of Samsung did.
His advice to his fellow senior-level recruits is to do the same. Choi points to one of his successful proteges, whom he helped Samsung recruit in part because he knew the man, would steep himself in Korean culture and be game, for instance, to eat kimchi and drink Korean wine at the dinner party given in his honor on his first day.
Still, Choi is clear about the critical benefits outsiders bring to the organization. As someone intimately familiar with GE’s talent management system, for instance, he was in the ideal position to share the challenge that companies like GE face, which generally do not come across in a benchmarking exercise, offer potential solutions, and suggest which parts of the system Samsung could successfully adopt. Senior recruits from other companies bring similar knowledge, along with a fresh eye for ineffective and inefficient practices that insiders may take for granted. Assimilated as he is, Choi has advocated for a more market-oriented, performance-oriented, and meritocratic culture, aiming to cultivate at Samsung the meritocracy he knew at GE.
Tarun Khanna is the Jorge Paulo Lemann professor at Harvard Business School and a coauthor of Winning in Emerging Markets: A Road Map For Strategy And Execution (Harvard Business Review press, 2010).
Jaeyong Song and Kyungmook Lee are professors at Seoul National University in South Korea.
Finally the full interview about The lesson to be learned from Samsung: Q&A with Inotera chairman Charles Kau [DIGITIMES, June 27, 2013] in order to understand the kind of “failure” of the whole Taiwanese DRAM industry in its entirety
Inotera Memories and Nanya Technology, two DRAM subsidiaries under the Formosa Plastics Group (FPG), have survived the latest industry consolidation. Nanya has transformed itself into a niche memory device provider, while Inotera has strengthened its ties with Micron Technology, making it a primary DRAM production base for the US-based memory chipmaker.
Charles Kau, chairman of Inotera and concurrently president of Nanya Technology, plays an important role in Nanya’s repositioning process and Inotera’s integration with Micron. Kau shared his insights into the supply-demand situation and technology development of the current DRAM industry, as well as the success of Samsung Electronics, in a recent interview with Digitimes.
Q: How is the recent upsurge in the mobile communications business impacting the memory industry?
A: The arrival of the mobile communications era actually is the beginning of the second-phase development of today’s Internet networks. The number of handset users is estimated at two billion at present and is likely to jump to five billion or over 70% of the global population by 2018. So the impact of the ongoing mobile device revolution will come greater than expected, and mobile communications combined with cloud storage and computing will be the mainstream of the future industrial development. There will be also tremendous business opportunities to emerge from related cloud computing and mobile communications sectors.
The DRAM industry will also benefit from the second-phase of the mobile device revolution. Previously, most smartphones came with built-in high capacity NAND flash chips, but with growing popularity of cloud storage, more and more digital information will be stored in the cloud in the future, while the memory capacity of handsets will no longer post strong growth. However, we have seen the development where the functions of handsets have become more and more complex, requiring strong computing capacity, and therefore ramping up demand for mobile RAM chips.
Q: The supply of PC DRAM is currently falling short of demand compared to a freefall in prices experienced previously. What is your opinion?
A: The increasing popularity of mobile devices, including smartphones and tablets, in the past two years has resulted in a sharp decline in demand for PCs and consequently for PC DRAM chips.
However, the rise of smartphones has then opened a new outlet for DRAM. Given global shipments of smartphones and tablet are expected to top 700 and 200 million units, respectively, in 2013, the consumption of DRAM chips by the mobile device sector will be enough to replace 60% of memory chips consumed by PC products previously.
Meanwhile, since PC DRAM has a price advantage over mobile RAM, white-box tablet vendors in China have been using PC DRAM, instead of mobile RAM, for production of mobile devices for cost reduction, while reducing power consumption. This alternative has also contributed to the recent shortfall of PC DRAM.
Q: How would the recent change in the supply side of the DRAM industry and the evolution of some key technologies affect the future development of the memory industry?
A: The withdrawal of Germany- and Japan-based players from the DRAM industry contributed to the recent capacity consolidation of the memory industry. Meanwhile, the industry has reached a critical point where the processing node of DRAM chips could not be further shrunk below 20nm.
The processing limit has prevented DRAM makers from committing to continual investment in the industry since it would not be a worthy investment for spending up to US$500-600 million to build a 12-inch fab for manufacture of only 20nm chips.
So chipmakers are waiting for the arrival of 18-inch fabs, rather than ramping up new capacity at 12-inch ones. From the point of view of Inotera and Nanya Technology, we certainly will not commit new investments to build 12-inch fabs, and instead will seek opportunities to step into the 18-inch segment.
Q: Taiwan’s DRAM industry seems to have retreated to the previous OEM business model instead of developing technologies in-house. What is your comment on this reverse transition?
A: The Taiwan government’s policy pertaining to the development of the DRAM industry has been wrong since the beginning; it should not have allowed the establishment of so many DRAM makers at the same time. The policy diluted the resources for DRAM makers and undermined Taiwan’s efforts to develop home-grown technologies.
DRAM companies set up during 1995-1996, including Powerchip Semiconductor Corporation (now Powerchip Technology), Winbond Electronics and Vanguard International Semiconductor (VIS), were basically small- to medium-size businesses, but all of them have since developed related technologies of their own, which is unfavorable to implementing a possible industry consolidation.
Q: What is the current strategy for handling the DRAM business at the Formosa Plastics Group (FPG) since Taiwan was expelled from the latest industry consolidation?
A: FPG’s investments in the DRAM industry have resulted in countless losses, but it is still committing new investments to the industry and has continued to survive, while managing to retain two valuable resources for Taiwan and for the industry. Firstly, FPG [via Inotera] and Micron Technology have jointly retained a DRAM production base outside Korea. It will be unfavorable to the supply chain of the global IT industry as well as system providers if only Korea makers are left for the manufacture of DRAM chips.
Secondly, Nanya Technology under the FPG has shifted its role from being a commodity DRAM chipmaker to a provider of niche memory devices, which are strategically important components for a wide variety of consumer electronics products.
The latest industry integration has also made the global DRAM industry an oligopoly market where Korea makers together hold a majority of market share. Additionally, the industry’s relocation of its capacity for production of mobile RAM chips for smartphones and tablets, as well as the existing demand for standard DRAM parts, has resulted in a tight supply of niche memory devices in 2013.
Since Nanya boasts its own technologies, products and fabs, and is focusing on production of specialty DRAM chips, it has been approached by large-scale China-based system operators for possible cooperation.
Q: The failure of Taiwan’s DRAM industry has somehow deepened local makers’ hostility against Samsung Electronics. What is your comment on Samsung?
A: Many think that Samsung’s achievements rely on support from Korea’s government. But that is only half right. Indeed, Samsung did receive a large amount of government aid prior to 2000, but it has continued to strive after 2000 optimizing its management efforts under company chairman Lee Kun-hee.
Lee has stressed on cultivating its own pool of talent, considering it the most valuable asset of the company. But in Taiwan, most businesses have been focusing on how to reduce production costs and have ignored the value of talent.
Instead of devising measures to fight or compete against Korea companies, Taiwan companies should figure out how Samsung can become as powerful as it is today. After all, we should respect Samsung for its long-term efforts to cultivate its talent, and the way it treats talent – the people who have created the value of Samsung.
Nokia becoming the next Samsung from its new Vietnamese manufacturing base?
Update: Microsoft renames Nokia Vietnam Company [News VietNamNet, Dec 20, 2014]: Nokia (Vietnam) Limited Liability Company was renamed Microsoft Mobile (Vietnam) Limited Liability Company, according to an official decision of Microsoft Vietnam released on December 18.
Microsoft had earlier changed the name of the Nokia Lumia cell phone line to Microsoft Lumia. The first mobile phone line with the Microsoft brand was sold at the end of November. However, Microsoft and its retail stores will continue to sell old phone lines with the Nokia Lumia brand.
Nokia officially inaugurated its factory in the northern province of Bac Ninh in October 2013. Since Microsoft’s takeover in April, Nokia has produced nearly 74 million mobile phones by the end of November.
The factory is considered to be Microsoft’s main global supplier after the American software giant transferred its smartphone production lines from China and Mexico to Viet Nam in August 2014.
Microsoft Mobile Vietnam has exported more than five million Lumia mobile phones to the rest of the world thus far. The factory currently has more than 10,000 employees, which include highly skilled engineers.
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Samsung has been the pioneer of exploitation of much cheaper manufacturing opportunity in Vietnam. While its production capacity in 2009 was 1.5 million units per month there (from October), it increased to 6 million per month by the end of 2010. Now it is standing at 20 million per month with total of 240 million this year out of the planned total of 510 million.
Relative to that Nokia’s new plant was launched with 5 million units per month capacity for 2013 which could be raised to 15 million units per month by the end of 2014 as the earliest, or by the end of 2018 as the latest.
After loosing the overall phone marketshare this year to Samsung it is now Nokia’s turn to play the catch-up game in manufacturing efficiency and economy like Samsung was launching a similar game against Nokia in 2010. To understand Nokia’s opportunities in this regard one must understand the circumstances which I will explain via the headlines of collected publications you can read further on in detail:
– “Nokia will be merged into another company, 40 per cent probability”[Ilta-Sanomat, June 20, 2013]
– First Nokia exports dial in a new manufacturing era [Vietnam Investment Review, June 10, 2013]
– Nokia’s Vietnam factory opens in Hanoi City [VMPoweruser, April 17, 2013]
– Nokia – Samsung the battle of the two tigers [News VietNamNet, May 18, 2013]
– Unboxing the cheapest Nokia phone manufacturered in Vietnam [Vietnam News World Vietbao.vn, June 21, 2013]
– Samsung Secures Tax Breaks for Vietnam Handset Factory [cellular-news, June 20, 2013]
– Work begins on Samsung’s largest cell phone factory [VietNam News, March 26, 2013]
– Samsung aims to sell 510 million phones [The Korea Times, Dec 23, 2012]
– Samsung Vietnam SEV-Project [SAMOO Architects & ENGINEERS, 2011]
– Samsung Boosting Handset Output in China to Beat Nokia [The Korea Times, March 22, 2010]
– Dial Vietnam For Cheap Labor [The Nikkei Asian Review June 12 edition, 2013]
– Why Vietnam is the new China for the global electronics giants[whathifi.com, Feb 19, 2013]
Let’s start with the news that “Nokia will be merged into another company, 40 per cent probability” [Ilta-Sanomat, June 20, 2013] as translated by Google and Bing with manual edits
Nokia is combined with another company 40 percent chance in the next two years, estimates research firm Strategy Analytics.
Rumors of Nokia’s sales to another company have been moving for a few years already. According to research firm Strategy Analytics, the probability of combining Nokia with another company in the next two years is 40 per cent.
– Nokia has an impressive distribution network and an extensive patent portfolio, which many companies would benefit from, according to [Strategy Analytics] director Neil Mawston assessment.
Mawston says Samsung, LG, Huawei, Microsoft, Google and Cisco, for example, could afford to buy Nokia, and they also benefit from the sales of the company.
Nokia this week contacted Huawei and Microsoft. On Tuesday, the newspaper Financial Times reported that Huawei would be considering the purchase of Nokia. However, the company denied the allegations later, according to the news agency Reuters.
– I think it is very unlikely that Huawei would be acquiring Nokia at the moment, estimates Director Ben Wood of CCS Insight research company.
According to him, Huawei might be interested in the future in some of Nokia’s operations, if Nokia’s business deteriorate dramatically. In addition, he believes that the Chinese manufacturer would have major legal obstacles if it is going to buy a Nokia.
On Thursday, in turn, the newspaper The Wall Street Journal reported that Nokia and Microsoft negotiated in mid-June, the company store, where Microsoft would buy Nokia’s mobile phone business.
According to the newspaper the sales of the company got bogged down due to the weak market outlook for Nokia, among other things.
We have to have in our mind the other news that First Nokia exports dial in a new manufacturing era [Vietnam Investment Review, June 10, 2013]
Nokia has exported the first volume of made-in-Vietnam mobile phones, as the Finnish company plans to expand its investment and operations in Vietnam.
Ivan Herd, general director of Nokia (Vietnam) LLC, told VIR that the handset maker has started production at its $302 million factory in Vietnam-Singapore Industrial Park in Bac Ninh province, about 20 kilometres from Hanoi, after one year of construction.
Although some of the factory’s facilities remain at construction process and the factory is expected to be launched sometimes in August or September, Herd said “we hope Nokia Vietnam would become one of the largest factories of Nokia in the world”, implying a possibility to further expand investment in Vietnam. He declined to give further details.
Near the factory, Nokia’s rival – Samsung Electronics – has been aggressively expanding its mobile phone manufacturing, raising total investment from $670 million to $1.5 billion. The South Korean firm is also turning Vietnam into one of its biggest manufacturing hubs in the world, starting construction on another $2 billion manufacturing complex in Thai Nguyen province in March.
The first shipment from Nokia factory marks a milestone as for the first time a Nokia handset made in Vietnam has been exported globally.
“We will start with our Nokia 105, and as our capabilities improve, we will move on to other more difficult products,” said Herd.
“Our factory in Vietnam will be part of the global supply network so the expectation is that a maximum 5 per cent of our products will be exported to domestic market,” he said.
Nokia received investment certificate for this factory in late 2011 and the new factory is expected to attract more electronic component suppliers to Vietnam.
So far, Nokia has recruited over 300 employees for this factory. “By the end this year, our employee number will be thousands,” said Herd.
“Nokia does not focus on one cost element but total supply chain costs, infrastructure, our extended supply chain and customer locations. These are the main reasons we moved to Vietnam,” he said.
In the very first news about Nokia’s Vietnam factory opens in Hanoi City [VMPoweruser, April 17, 2013] we had more information as well:
Nokia Vietnam has indicated that their new Hanoi City factory, which broke ground last year, is now up and running, posting pictures of the facility and staff on their Facebook page.
The factory is located in the Vietnam-Singapore Industrial Park (VSIP) in Bac Ninh, a province in the north of the country, and may employ up to 10,000 workers by 2014, churning out 45 million handsets per quarter [180 million yearly].
The handsets are predominately expected to be low-end, but hopefully it will increase Nokia’s capacity overall, and help eliminate those annoying supply issues which has dogged Nokia’s popular Windows Phone smartphones recently
Later the Vietnamese were assessing Nokia – Samsung the battle of the two tigers [News VietNamNet, May 18, 2013] as follows:
VietNamNet Bridge – Finnish Nokia still holds the biggest mobile phone market share in Vietnam. However, its Number 1 position has been shaken with the rise of Samsung.
Nokia plans to put the factory in the Vietnam – Singapore Industrial Zone in Bac Ninh province into operation in June 2013, when it would churn out 30 million products. The productivity would increase gradually to 180 million products by 2018.
Of the total investment capital of $302 million, $67 million would be disbursed in 2013, while the figure would be $100 million in 2014 and $102 million in 2015.
In order to attract Nokia to Vietnam, the country has to offer a lot of investment incentives, including the preferential corporate income tax of 10 percent for the first 15 years of the production, and the corporate income tax exemption for the first 4 years and the 50 percent tax reduction in the next 9 years.
With the investment capital of over $300 million in total, Nokia is hoped to generate 10,000 workers.
The fact that Nokia has closed down some of its factories in the world, but sets up a new factory in Vietnam can show the attractiveness of the Vietnamese market. This might also be the reason for Samsung to develop its projects in Vietnam.
According to GFK, a market survey firm, Nokia held 54 percent of the market share in 2011 and 56 percent in 2012. However, if considering the value, the giant has made a step back with the market value decreasing from 52.6 percent in 2011 to 45 percent in 2012.
The decline of Nokia has brought the golden opportunities to other manufacturers, including Samsung, to arise.
In 2011, Samsung only accounted for 15 percent of the total mobile phone products consumed in the market. The figure rose to 23 percent in 2012. However, if considering the value, Samsung’s share market increase is sharper, from 17.8 percent to 30.6 percent.
Especially, in the last months of 2012, Samsung, while accounting for 21 percent of the market share only, had its products’ value accounting for 34 percent of the total market value.
It seems that Samsung has left the popular mobile phone market segment opened, while concentrating on smart phones. The popular mobile market segment is believed to be less profitable than the smart phone segment. The South Korean manufacturer targets the high income earners who like using fashionable products.
Also according to GFK, in terms of quantity, in the popular mobile phone market, Nokia’s market share increased from 55.9 percent in 2011 to 65.5 percent in 2012. Meanwhile, Samsung’s has been hovering around 15.1-15.3 percent.
In the smart phone market segment, Samsung’s market share has been expanding steadily from 22.7 percent in 2011 to 46 percent in 2012. Meanwhile, Nokia’s decreased sharply from 46.6 percent in 2011 to 24.2 percent in 2012.
The fact that PSD, which was a distributor of Nokia’s products in Vietnam with 45 percent of market share, said goodbye to Nokia and joined hands with Samsung after that, is an evidence showing that it’s very difficult to obtain the market, but it’s even more difficult to retain it.
PSD began distributing Nokia’s products in mid 2007, when there were three other Nokia product distributors already, including FPT.
In 2009, the amount of Nokia phones distributed by PSD and FPT was equal. Both of them distributed the number of products accounting for 95 percent of the total Nokia’s products sold in Vietnam.
As such, the parting of PSD would be the bad news for Nokia when implementing its business plans in the Vietnamese market.
NCDT
And lately we had the first product review in Unboxing the cheapest Nokia phone manufactured in Vietnam [Vietnam News World Vietbao.vn, June 21, 2013] as translated by Google
Cheap phone Nokia 105 were present at the shelves nationwide priced at 450,000 [$21.4]. This is the first phone to be manufactured in the factory of Nokia Vietnam Bac Ninh.
Boxes for Nokia 105 – Nokia’s first phone manufactured in Vietnam.
Right on the box of the product, you will easily see the words: “the first Nokia phone made in Vietnam”. We can say that this product line is the first important step of the Nokia factory Vietnam to continue rolling out other products in the future, ensuring good price, suitable for Vietnamese consumers .
Nokia 105 has candybar design with a lightweight of 70 grams, but the machine is quite thick with dimensions of 14.3 mm. The cover of the Nokia 105 good plastic material used to manufacture, ensuring that the machine works well when accidentally falling or collision.
Nokia equip 1.45 inch color display with resolution of 128 x 128 pixels and supports 65,000 colors. Capacity 800 mAh battery provides talk time up to 12 hours and 30 minutes. At the same time, the machine also supports the practical functionality for everyday life, like the popular phones like its previous FM Radio and flashlight.
Currently Nokia 105 to be sold at the price of 450,000 Vietnam dong [$21.4].
Nokia 105 comes just charger.

Front with 1.45 inch color screen and buttons with rubber material.

It has a thickness of 14.3 mm.

The back break with the Nokia logo.

Nokia 105 integrated flashlight as the phone lines of its previous high.

Bottom edge is a microphone.

SIM slot.

Screen interface.

Menu interface.

Playing games on the Nokia 105.
Vietbao.vn (According Zing News)
At the same time we had the news that Samsung Secures Tax Breaks for Vietnam Handset Factory [cellular-news, June 20, 2013] which is showing quite well how Samsung has about 3 years of advantage in terms of exploiting the Vietnamese manufacturing capability:
Samsung Electronics has secured a range of tax breaks for its new factories being constructed in Northern Vietnam.
The company’s US$2 billion cellphone and tablet assembly plant won’t have to pay tax for the first four years of operation and will get a 50 percent break for the next 12 years.
The company also plans three more factories, including a US$1.2 billion investment in a semiconductor facility and each of those will see their land rent reduced by half.
The four factories are based in the Yen Binh Industrial Zone in Pho Yen District, and the first — the handset factory is due to start production by the end of this year.
Samsung’s exports from Vietnam last year were worth $12.7 billion, more than 11 percent of the country’s total exports — although it also imported around US$11.3 billion of components. The company employs around 24,000 staff in the country.
Vietnam is increasingly seen as an alternative to China, where rising wages along the coastal regions and increased international pressure on workers conditions are making the area less appealing for future investment.
And Work begins on Samsung’s largest cell phone factory [VietNam News, March 26, 2013]
THAI NGUYEN (VNS)— Prime Minister Nguyen Tan Dung yesterday applauded Samsung’s decision to expand operations in Viet Nam, adding that it would contribute to the strategic partnership between Viet Nam and South Korea.
He was attending the Samsung Group’s ground-breaking event for the construction of a US$3.2 billion high-tech complex in the northern province of Thai Nguyen.
The complex, which will house Samsung’s largest mobile phone factory, is expected to provide jobs for thousands of local people.
It will also contribute tens of billions of US dollars to the country’s annual export turnover, while boosting the development of the electronics support industry in the northern region of Viet Nam.
Dung spoke highly of South Korean businesses’ operation in Viet Nam and pledged to create favourable conditions for them and other foreign businesses to do business in the country on the basis of friendship, co-operation and equality.
The same day, the Prime Minister held a working session with provincial leaders where he urged Thai Nguyen Province to use its potential and advantages in agro-forestry and industry.
Dung affirmed the Government’s policy of creating the best possible conditions for Thai Nguyen to develop into an economic, political, cultural and educational centre in the northern midland and mountainous region.
On the province’s famous tea trees, the leader said Thai Nguyen should develop industrial-scale processing for the product, which was key for the locality’s poverty reduction.
He also urged Thai Nguyen to improve the investment environment, reforming administrative procedures and attracting high-tech projects.
Last year, the province recorded an economic growth of 7.2 per cent, generated jobs for 22,600 people and reduced the percentage of poor households by 2.93 per cent.
Particularly, tea trees have been a lifeline for poor families in the province with the crop growing on a total area of 18,500 hectares. — VNS
Samsung aims to sell 510 million phones [The Korea Times, Dec 23, 2012]
GUMI, North Gyeongsang Province – Samsung Electronics, one half of the global duopoly on smartphones, claims 2013 will be the year when it separates itself from bitter rival Apple.
The Korean technology giant is the world’s largest maker of mobile phones and aims to ship a record 510 million handsets next year.
That would be a 20 percent increase from the estimated 420 million devices this year, according to sources from the company and its suppliers. It shipped around 288 million handsets through the first nine months of the year and is expecting a global Christmas bump.
”Of the 510 million handsets it plans to sell, 390 million are slated as smartphones and 120 million, feature and budget phones,’’ according to an executive from one of Samsung’s key suppliers.
Aside of its Galaxy smartphones and tablets, which have emerged as the main competitors to Apple’s iPhones and iPads, Samsung is planning to release a lineup of devices powered by Microsoft’s Windows 8 mobile operating system. It will also push products that support TIZEN software, which Samsung jointly developed with semiconductor rival Intel.
”There are some possibilities that smartphone demand will slow in general. But we are seeing new demand for devices using Long Term Evolution (LTE),’’ said Kim Hyun-joon, an executive at Samsung’s telecommunications division.
Another source said that Samsung expects to manufacture 240 million devices at its Vietnamese factory, 170 million in China and 20 million in India to complement the 40 million to be produced in its Korean factory in Gumi, North Gyeongsang Province.
In order to effectively save costs on manufacturing, logistics and delivery time, Samsung will spend $2.2 billion on its handset factories in the Vietnamese towns of Bac Ninh and Thai Nguyen by 2020 to boost output.
”By offering better pricing to consumers in developing nations, we will find new growth. This will also enable consumers in developed nations like North America and Europe to buy our LTE devices at more affordable prices,’’ said a Samsung official.
The plan contrasts a previous outlook by leading market researcher Gartner, that predicted the Korean firm to sell between 250 million and 300 million smartphones next year. In 2011, Samsung sold 97.4 million smartphones, up from 23.9 million and 0.6 million in 2010 and 2009, respectively.
Analysis from HIS iSuppli, another research firm, noted that Samsung is set to seize the global mobile handset market’s top ranking this year, ending the 14-year reign of Nokia.
The report projects Samsung will account for 29 percent of worldwide mobile shipments, up from 24 percent in 2011, while Nokia’s share will drop to 24 percent, down from 30 percent last year.
”Samsung’s proven ability to quickly produce and replace a wide range of handsets aimed at several different markets contrasts with Nokia’s struggles and Apple’s difficulties that are mainly related to parts sourcing problems,’’ said Hwang Min-seong, an analyst at Samsung Securities.
Hwang expects Samsung’s handset division to raise its profit to 21 trillion won [$18.16B] next year from an expected 19 trillion [$16.43B] won this year.
Samsung Vietnam SEV-Project [SAMOO Architects & ENGINEERS, 2011]
- Program
- Industrial
- Area
- 80,727㎡
- Floors
- 2 Stories
- Year
- 2011
This was started 3 years ago with the declaration that Samsung Boosting Handset Output in China to Beat Nokia [The Korea Times, March 22, 2010]
Samsung Electronics plans to produce over half of its mobile handsets at its three Chinese facilities this year.
For better logistics and labor costs, the world’s second-biggest manufacturer of mobile phones is giving more responsibility to its Chinese affiliates, while the company is leaning toward high-end and pricy phones for its local line, officials told The Korea Times Monday.
According to Samsung and industry officials, it has been set to make over 210 million units or some 80 percent of the total outside South Korea in 2010.
Shin Jong-kyun, president of Samsung’s telecommunication division, which is in charge of mobile phones, earlier said the company will sell a maximum 270 million handsets including 18 million smartphones by the end of this year.
Samsung’s factory in Huizhou, China, is expected to produce 72.9 million units (27 percent), while another China-based factory in Tianjin will manufacture 70.2 million (26 percent).
The other Chinese facility in Shenzhen will produce some 7 million handsets, the officials said.
A plant in Vietnam will handle 37.8 million units (14 percent), while 59.4 million (22 percent) will be produced from the local line in Gumi, North Gyeongsang Province. Lines in Brazil and India will produce 19 million and 10 million, respectively.
Over the past five years, the proportion of Samsung’s mobile handset output that has been manufactured overseas has risen dramatically.
The consumer electronics giant is seeking to cut costs and use these savings to invest in the development of new technologies such as touch-screens and powerful mobile software used to drive the devices’ operating systems.
It can be used to compete with other international brands such as Nokia, Apple of the United States and Research In Motion (RIM) in Canada.
Samsung’s proportion of overseas mobile phone production is forecast to reach a record 78 percent throughout this year. The proportion has steadily risen from 25 percent in 2005 to over 70 percent in 2009, they said.
“The biggest change was that Samsung has given more production authority to its Huizhou affiliate. Better cost cuts in logistics and labor had been the top considerations,” a high-ranking industry official said.
Samsung Goes South
Samsung Electronics has lowered its portion of mobile phone production in Tianjin to 26 percent from last year’s 33.5 percent. In contrast, the company raised the levels in Huizhou and Vietnam, respectively.
“Due to cost factors, Samsung’s key lines in mobile phones are going to the south. Better prices for labor and logistics mean better cost competitiveness, boosting edges in low- and mid-tier phone segments,” a Samsung official said, asking not to be identified.
Huizhou is a city located in central Guangdong Province. The city looks out to the South China Sea to the south, while the city Tianjin is near China’s capital city of Beijing.
Officials say an increased output plan at its factory in Vietnam has also been matching Samsung’s realignment moves in production.
Last October, Samsung opened a $700 million manufacturing plant in the northern province of Bac Ninh, Vietnam. It is its first foreign-owned handset factory and the 7th Samsung plant operating outside South Korea.
The factory’s estimated production capacity in 2009 was 1.5 million units per month, however, that will increase to 6 million per month by 2010, and 9 million by 2011, according to representatives.
“It’s natural to give more authority in production to regions that have competitive edges in costs as Samsung has been expanding its output in the global market,” a company spokesman said.
Its local line is handling high-end and pricey phones such as AM OLED-embedded devices. Samsung is pushing for the so-called AM OLED phones to emerging and some of developed markets.
The company has a plan to ramp up the production of AM OLED-embedded smartphones domestically, though the chief of its phone business Shin Jong-kyun declined to comment.
“By sending most of its production outside South Korea, Samsung is managing to keep costs low enough to appeal to consumers while keeping its profit margins healthy by selling premium devices in developed markets such as North America and Western Europe,” So Hyun-chul, an analyst at Shinhan Financial, said.
Nokia in its Sights?
Analysts and Samsung officials say the transitional efforts will help the handset powerhouse narrow the market gap with the Finland-based Nokia.
Last year, Nokia sold 431.8 million handsets worldwide, taking up 38.2 percent of the market share.
But this was a decrease of 1.6 percent from the previous year, according to research firms.
Samsung, however, saw a 3.3 percent increase to 20.1 percent during the same period.
“Samsung is injecting more resources for its smartphone-related sectors. But at the same time, it is concentrating on shipping more feature phones for bigger shares,” the company official added.
It lagged with its fewer smartphone offerings, but has vowed to attack the market aggressively in the U.S. and elsewhere.
Samsung is hoping to pick up smartphone market shares from faltering Motorola, but the U.S. company itself has been waging a comeback of sorts with its new Android handsets.
Unfortunately, it only has a 3 percent of share in the smartphone market, according to recent reports.
From 2005 to 2009, Samsung’s overall mobile phone shipments grew by 101 percent from 103.8 million units in 2005, according to BMI research.
The company expects to raise its global market share from 21 percent to around 23-24 percent. Meanwhile, Nokia’s market share is predicted to remain between 37 percent and 38 percent level in 2010.
Lee Seung-hyuck, an analyst at Woori Investment, expects Samsung will take up a record 21.5 percent of global shares in the first quarter of this year by shipping 63 million handsets during the January-March period.
Which was reviewed recently by eager Japanese as well in their Dial Vietnam For Cheap Labor [The Nikkei Asian Review June 12 edition, 2013] article:
HANOI, SEOUL, TOKYO — About 30 minutes from an international airport, one of the world’s largest consumer electronics makers has created a town in what is, despite its proximity to the airport, rural Vietnam. It is complete with restaurants, cafes and apartment buildings. And let us not forget the big production plant where the town’s 30,000 or so residents work.
While the Mekong River basin is becoming increasingly linked, Vietnam is also advancing on its own, taking advantage of its strategic location and Asia’s changing business conditions. The growth of manufacturing in Vietnam is illustrative of how labor costs in China, the world’s factory, are becoming too expensive for some global goliaths.
Powerhouse
The company town in the Yen Phong Industrial Zone is about half an hour from Noi Bai International Airport, and perhaps a bit closer to Hanoi, the country’s capital. On a map, the three places look like the points of a triangle. The town was built by Samsung Electronics Vietnam, a unit of South Korean powerhouse Samsung Electronics Co.
This new facility in Bac Ninh Province produces many of the company’s handheld devices, such as the Galaxy S4 and Galaxy Note II, around the clock. Its output came to 120 million units last year, accounting for 30% of Samsung’s worldwide handheld shipments. This year, the number is expected to climb to 240 million units, with smartphones making up much of the increase.
Heart of the action
The global smartphone market will expand to 918 million units this year, according to estimates from U.S. research firm IDC. Samsung’s Vietnamese production base will likely supply more than 20% of this volume.
This puts the Southeast Asian nation hot on the heels of the giant economy to the north, which has been responsible for roughly half the world’s smartphone output. And Vietnam is not just where the final product is being assembled; it is also becoming a hub for electronic parts makers, mostly to feed Samsung’s smartphone production.
Samsung decided to set up shop in northern Vietnam to take advantage of the region’s low labor costs as well as its proximity to South Korea, Taiwan and China, where most key smartphone and mobile phone parts are still made.
According to Ryo Ikebe, an assistant professor who studies economic collaboration between Vietnam and China’s south at Fukui Prefectural University, the trade of integrated circuits and other electronic components between the two countries has been surging since last year.
Samsung also flies in DRAM memory chips, organic electroluminescent panels and other core components from South Korea.
A facility has been set up in the town for the sole purpose of handling Samsung’s cargo. Customs procedures, X-ray inspections and other clearance steps normally carried out at airports are done right beside the factory.
It is estimated that nearly 3,000 metric tons of Samsung products are exported from Noi Bai airport every month, accounting for 40% of all cargo leaving the airport.
To handle all the Samsung shipments, Korean Air Lines Co. lands six large cargo planes a week at the airport. Asiana Airlines Inc., another South Korean carrier, comes by three times a week. A lot of the shipments stop in South Korea on their way to Europe, the Middle East and Southeast Asia.
Ikebe believes that because Greater Hanoi is only 1,000km or so from China’s Guangdong Province, the entire region has the potential to develop into a single economic bloc, with specialized manufacturers operating symbiotically on both sides of the border.
Vietnam exported $12.7 billion worth of handsets and parts in 2012. That is double the previous year’s total and 11% of the country’s overall exports. Thanks to the surge, Vietnam recorded its first trade surplus in 19 years.
More coming
The country is about to become an even bigger smartphone production base. Nokia Corp. has decided to build its own plant in Bac Ninh. The world’s No. 2 cellphone maker could begin production there this summer.
For Japan’s electronic parts makers, Samsung has become a major client on par with Apple Inc. Inspired by the Korean giant’s big footprint in Vietnam, some Japanese companies are rushing to expand their own production in the country.
Meiko Electronics Co., a maker of printed-circuit boards, is expanding the capacity of its Hanoi factory. It will double the facility’s production capacity by bringing in equipment from China. And from fiscal 2014 onward, it will go on a Y4-5 billion ($39.6-49.5 million) per-year investment binge, all the money going into production equipment.
Toko Inc. is a midsize company that makes high-performance coils used in smartphone power circuits. It has been supplying Samsung and other companies from its factory in Da Nang, a port city in central Vietnam. Current production is 130 million units per month, up 10% from the end of last year.
Foster Electric Co., which makes the earphones that come with smartphones, is mechanizing the manufacturing of diaphragms at its factory in Vietnam.
And Panasonic Corp. last year set up a factory for multilayer printed-circuit boards in Vietnam. It sees potential in supplying the key part to Samsung.
Samsung has suppliers within the Samsung group for the components that go inside its smartphones. But the company is expected to buy even more parts from outside suppliers now that its smartphone sales are going ballistic.
Given that so many of today’s smartphone parts are feather light, Samsung can still make a tidy profit even if it flies in parts from makers based in Japan, China, South Korea and Taiwan.
That said, if the number of smartphones produced in Vietnam continues to increase, it will be cheaper to mass-produce the parts locally. Toward that end, Vietnam’s government is already busy showing foreign parts makers around the Yen Phong Industrial Zone.
— Translated from an article by Nikkei staff writers Manabu Ito, Kentaro Ogura and Yoshio Takatsuki
The trend is obvious, but Why Vietnam is the new China for the global electronics giants [whathifi.com, Feb 19, 2013]
There’s a problem with China.
It’s not the oft-rehearsed arguments about British jobs being exported there, products bearing ‘once-great’ British names being made in Chinese factories or even whole British companies falling into Chinese hands.
No, the problem with China is that it’s getting a bit too expensive for its own good, thanks to rising standards of living, the demand for production capacity there, and the growing aspirations of Chinese workers – they’re now not just making the products we all buy, but thinking of being able to buy them, too.
And that’s leading ever more companies to look for new countries in which to manufacture, with serious investments being made in the likes of Brazil – where one company is planning five new plants – and Vietnam, the target of substantial further investment from South Korea’s two consumer electronics big-hitters, LG and Samsung.
It’s one of the clichés of the modern age: products once made by proud British craftsmen in brown shop-coats and flat caps, the stub of a pencil behind one ear and a roll-up behind the other, now being put together by slave-labour Chinese teenagers working night and day for a pittance.
The truth – as in this IAG factory where Audiolab, Quad and more are made – is often far from that myth, but the fact remains that yes, Chinese wages are still much lower than in Europe or the US, for example.
20% annual wage rises
However, they have been rising, and fast – by up to 20% a year for the past half-decade.
For example Foxconn, the Taiwan-based company that’s both one of the biggest employers in China, with a million-plus-strong workforce in its 13 factories there, and one of the best-known – due to the fact it makes iPods, iPhones and iPads alongside Kindles, Wiis and PlayStations and much more – , hiked its workers’ wages by 16-25% last year.
That was just the most recent of several wage increases on a similar scale, and such rises have led some economic forecasters to suggest that China is in great danger of pricing itself out of the market, predicting that the cost of manufacturing there could double, or even treble, by the end of this decade.
Cheaper in America?
Indeed, some commentators even suggest that if the costs of shipping, and Chinese workers’ wages, continue to rise as they have, within a few years it’s going to just as cost-effective to make products in North America as in China.
Certainly the companies once looking to China for cost-effective – oh, OK then, cheap – manufacturing are casting their net wider.
Foxconn has announced that, although it’s planning more factories in China, it’s investing almost $500m in five new plants in Brazil, creating 10,000 jobs, and three more in Malaysia, to add to other operations in the Czech Republic, Hungary, Slovakia and Mexico – not to mention the joint-venture Sharp LCD plants in Japan, which it now more or less runs, and which it is expected to acquire completely at some point.
And for both LG and Samsung, Vietnam seems to be the new frontier: both companies already have plants there; both are planning significant investment and expansion in the country.
LG is already manufacturing all four of its major product lines – TVs, fridges, washing machines and air conditioners – at factories in Vietnam, but is now set to invest $300m in a new plant in Haiphong, the country’s third city.
The new facility, set to be up and running by 2020, will enable LG to integrate its existing operations in the port city, east of Hanoi, and surrounding areas, enabling it to meet growing local demand as well as having capacity for exports.
It’s also considering the manufacture of mobile phones at the facility.
The plan will see production being shifted from China to the new plants, LG citing lower labour costs and the availability of skilled workers, and the company hopes it will be sweetened by Vietnamese government incentives including reduced prices for land leases and extended exemptions from corporation tax.
Not to be outdone, Samsung already has in place plans to build at least one more plant to assemble mobile phones and other hi-tech electronics in Thai Nguyen province, north of Hanoi, and possibly a third.
It already has a factory employing 24,000 and making 11m products a month in Vietnam, and expected to export goods worth $10bn this year.
Since opening that first plant (above) in 2009, it has just about doubled output each year, although some Vietnamese commentators question whether this is giving the country a mobile phone industry, or just an assembly one for foreign investors.
One expert on the country’s mobile phone industry last year bemoaned the fact that only the plastic casework for mobile phones was actually manufactured locally, and accounted for just one percent of the value of the finished product.
Samsung’s new plant in Thai Nguyen, the land lease for which was signed a couple of weeks ago, is the subject of a $700m investment, with Samsung chairman Lee Kun Hee, seen above visiting Samsung’s existing production plant in Vietnam, saying that there are plenty of further opportunities for investment in the country.
He’s probably right – after all, economic analysts are already describing Vietnam as having the potential to become the ‘new industrial factory of the world’.
The process by which recent industrialisation started in Japan, moved to South Korea, Taiwan and the like, then on to Malaysia, Indonesia and Thailand, and has settled for now in China. will, it seems, just keep on rolling.
Writing this piece, I couldn’t help but be reminded of a press trip to the Far East many years ago, when a number of journalists were helicoptered into a factory in Thailand – one of three we visited that day owned by a Japanese company making speaker drive units.
One of our number commented on the large number of young Thai women working on the production lines, and our host, the factory boss, explained to us that they were brought in from agricultural areas all over the country.
They’d never left their rural homes before, had taken some time to adapt to the conveniences of modern living – especially the ‘conveniences’, our Japanese host stressed – and had been specially chosen for their small nimble fingers, especially suited to handling the tiny precision components used on the lines.
‘Not to mention being very, very cheap,’ muttered one of my fellow travellers…
Written by Andrew Everard
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E-paper renaissance because of A4 format on a lighter, plastic substrate?
There is a nascent e-paper potential even with Onyx E430 Android 4.3″ E Ink phone [Charbax YouTube channel, May 13, 2013] promised for July 2013 delivery from Onyx International (with a 1GHz Cortex-A8 based SoC) having all of its 15+ engineering staff working on Android based E Ink solutions (including the 6” tablet shown in the video as well, although they have no idea yet what demand they could have on the market for that):
See also: BOOX on 2013 HK Electronics Fair [Onyx news report, April 15, 2013]
Imagine what kind of e-paper renaissance may come with this: E INK INTRODUCES MOBIUS, THE FIRST LARGE FORMAT FLEXIBLE DISPLAY TECHNOLOGY TO GO INTO MASS PRODUCTION [press release, May 13, 2013]
May 13, 2013 – Cambridge, MA — E Ink® Holdings, “E Ink” (8069.TW), a digital signage and display visionary, today announced the upcoming release of E Ink Mobius, a new flexible electronic paper display (EPD) technology. E Ink Mobius will be the first flexible display technology that will go into mass production for a large format digital paper product based on flexible Thin Film Transistor (TFT) technology developed by Sony.
Mobius uses a TFT technology that will enable the development of much lighter and rugged products. Mobius displays can weigh less than 50% of the weight of an equivalent glass based TFT. This is particularly important for mobile products requiring larger display areas. A 13.3″ display weighs approximately 60 grams.
The ruggedness and lightweight characteristics of Mobius are due to the TFT being constructed on a plastic substrate rather than traditional glass. The technology was developed by Sony specifically for use with EPDs in cooperation with E Ink. Sony has now transferred the technology to E Ink for mass production. E Ink will start mass production of the world’s first 13.3 flexible EPD display in 2013.
“We have been working with Sony for over 10 years, and we are extremely happy to bring this technology to mass production,” said Giovanni Mancini, director of product management for E Ink Holdings. “Development of this new digital paper product by Sony confirms our belief that the ePaper market is still strong.”
Learn more about E Ink’s Mobius display technology and Sony’s digital paper product, which is the first prototype to use Mobius, by visiting the Sony booth during the 4th Educational IT Solutions Expo (EDIX) from May 15-17, 2013 in Tokyo, Japan; or by visiting the E Ink booth at the upcoming Society for Information Display (SID)’s Display Week 2013 International Symposium and Exhibition from May 21-23 in Vancouver, Canada.
About E Ink Holdings
Founded in 1992 by Taiwan’s leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. (8069.TW) is the pioneer of TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world’s best wide viewing angle LCDs and its 2009 acquisition of E Ink Corporation, the worldwide leader in ePaper. Listed in Taiwan’s GreTai Securities Market and the Luxembourg market, E Ink Holdings is now the world’s largest supplier of displays to the eReader market. For corporate information, please visit www.einkgroup.com; for EPD information, please visit www.eink.com / tw.eink.com; and for FFS information, please visit www.hydis.com.
The development of a 13.3-inch “digital paper” aims to achieve “digital paper solutions” [Sony Corporation Japan press release, May 13, 2013] as translated by Google and Bing with manual edits
Sony aims to deliver the digital paper solution for “digitization of documents and materials, including paper” which helps in field offices and universities that use large amounts of paper in order to improve productivity and learning effectiveness by the means of a newly developed 13.3-inch*1 “digital paper” terminal equivalent to A4 size .
Due to delivery, storage, writing and sharing of electronic files that take advantage of the “digital paper” terminal through the network, Sony proposes a new work and learning style.
Easy to write, easy to read digital paper terminal
The newly developed display for the digital paper terminal adopts the latest type of 13.3” and 1200 x 1600 dots resolution flexible electronic paper*2 technology using Sony’s original technique of forming a high precision thin film transistor (TFT) on a plastic substrate. It is as easy to read the fine print on it clearly as on the paper because of the sufficiently large screen while you can carry it easily as well (6.8mm*3 thickness and light body, yet large screen for a mass of 358g). Moreover you can also read in layout and size of a 13.3-inch paper document since it corresponds to A4 size. Furthermore, with adoption of electromagnetic induction method and the optical touch panel technology an accompanying pen can also be applied to the operation of the paging and menus by touching the screen, to write as smoothly as on the paper.
With the file format corresponds to PDF you can save highlights, sticky notes and handwriting with the documents.
In addition, since it is equipped with Wi-Fi function, it is planned to support applications to share files across a network. Furthermore, because it is equipped with a microSD memory card slot*4, you can cope with keeping and utilizing a large amount of documents.
Despite the large screen flexible electronic paper is available for about up to 3 weeks*5 on a single charge because of its low power consumption.
Sony aims to commercialize this new terminal in the 2013 fiscal year[ending March 2014].
*1: 13.3-inch is equivalent to the size of an A4 paper excluding the margin size.
*2: Flexible electronic paper, has adopted E Ink ®’s “E Ink Mobius” technology.
*3: When excluding the pen holder section.
*4: It is not supported to microSDXC copyright protection and function (CPRM).
*5: With Wi-Fi feature off, if you are viewing PDF files (text) for one hour a day and using handwriting features for less than 5 minutes.
Actual operational duration of the rechargeable battery depends on the state of equipment configuration and the environment of usage.
With the aim to achieve “digital paper solutions” late 2013 field trials are planned with three universities
Sony and Sony Business Solutions plan to start experimental implementation of “digital paper solutions” in the field of education by providing “digital paper” terminals to be utilized in the classrooms of Waseda University, Ritsumeikan University, and Hosei University during the fall semester of 2013. The aim is to enhance learning efficiency with the “digital paper” terminal replacing paper and teaching materials used in the university, as well as streamline the process of teaching.
The August 2012 report of the Central Education Council titled “Toward a qualitative transformation of university education in order to build a new future” shows the need for conversion to active learning with interactive discussions and debates, lectures, seminars, experiments and practice.
Sony aims to achieve early implementation of effective active learning by “digital paper solutions” through experiments utilizing the “digital paper” terminal.
Exhibited at the “4th Educational IT Solutions EXPO”
A prototype of “digital paper” terminal will be exhibited at the Sony booth during the 4th Educational IT Solutions Expo (EDIX) from May 15-17, 2013 in Tokyo, Japan.
* Please visit the event website.
Main specifications of the prototype of the “digital paper” terminal
Display
Flexible electronic paper with 13.3-inch and 1,200 × 1,600 dots
16-level gray scaleTouch panel
Electromagnetic induction type pen input for touch screen
Cleartouch Panel (optical)Built-in memory capacity
4GB
Interface
microSD memory card slot*4, micro USB port
Support file format (extension)
Complies with the PDF 1.7 specification (. Pdf)
Wireless LAN
IEEE 802.11b/g/n (2.4GHz) compliant
Rechargeable battery
Built-in lithium-ion rechargeable battery
Rechargeable battery duration
Up to 3 weeks (when the Wi-Fi feature off)*5
Dimensions (height × depth × width)
233 × 310 × 6.8mm*3 (display unit 4.8mm)
Weight (including battery)
358g
3d party reports of Sony announcement:
– Sony reveals prototype 13.3-inch e-ink slate with stylus, aims to put it in students’ bags [Engadget, May 13, 2013]
– Sony’s Got A 13.3-Inch E-Reader With Pen Input, Which Is Sort Of Like A Dodo With Antlers [TechCrunch, May 13, 2013]
– Sony Unveils 13.3-inch Flexible Digital Paper E-reader [Laptopmag.com, May 13, 2013]
– Sony unveils 13.3-inch e-reader destined for students [Gizmag, May 13, 2013]
– Sony’s 13.3-inch digital paper prototype lets you scribble on e-books [Geek.com, May 13, 2013]
– Sony announces ‘digital paper’: Ultra-thin 13.3-inch flexible e-reader for universities [Digital Trends, May 13, 2013]
– Sony ‘trialling e-ink slate as textbook alternative’ [digital spy, May 13, 2013]
Sony will trial the device at three Japanese universities later this year and plans to bring it to market before the current fiscal year ends in March 2014.
It is yet to be confirmed whether the slate will be commercially released in the West.
And these are only the reports in English. There is a surprisingly large number of reports in other languages as well when one does the corresponding image based Google search on the web. Quite remarkable considering a late view that e-ink is going to die. This is definitely not the view of E Ink, as you could see from their A Tale of Two eReaders [EInkSeeMore YouTube channel, Nov 12, 2012] video:
And don’t forget the company already achieved “roll to roll” production, so with new plastic substrate technology they will be able to further increase their manufacturing efficiency:
New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia
… by bringing premium experience to the entry-level smartphone market:
Update: In H2 CY12 we will witness whether it is possible to create a stable “bottom” smartphone segment with this exceptional added value on really bottom hardware or not!
The Nokia offensive of a year ago with “simple” Asha Touch was halted in Q1 CY2013.
(Note that Android smartphones are in the “free-fall” for the last 12 months and you can observe a “race to bottom” phenomenon among those vendors. See here, here and here.) New Nokia Asha 501 Television commercial [nokia YouTube channel, June 26, 2013]
Fastlane – Nokia Asha [nokia YouTube channel, June 28, 2013]
Living with Fastlane on the Nokia Asha 501 [Nokia Conversations, July 5, 2013]
… You’ll now get two home screens: Fastlane, and ‘Home’, which is the main menu. All you have to do is swipe left or right to access one or the other. … You can still customise the main menu so icons and apps can be easily accessed, but once you’ve been using the Asha 501 for a while, Fastlane means that you rarely need to access the second screen.
[July 5] The current lowest price is with a coupon offer for Rs. 4731 [$78.5]
[June 22] Pre-order Asha 501 at Rs. 5,199 [$88]; [June 15, list price] Rs. 6000 [$101]
(at the same time Lumia 520 in India is from Rs. 8,893 [$150], at Rs. 10,097 [$170] at the same Nokia Shop as the Asha 501 pre-order where the list price is Rs. 11,289 [$190])
see also: Nokia Asha 501 starts worldwide rollout [Nokia Conversations, June 24, 2013]:
… [Asha 501] goes on sale this week in Thailand and Pakistan, … Next week, the rollout will continue in India and progress onto countries in Europe, the Middle East and Africa, and Asia Pacific. In late summer, the Nokia Asha 501 will start selling in Latin American countries like Brazil. …
End of update
Peter Skillman (Head of Ux Design for Mobile Phones & HERE at Nokia) demonstrating
Swipe and Fastlane experiences on a greatly enlarged touchscreen,
actually from a ladder, at the May 9, 2013 launch in New-Delhi, India
- At its heart is a landmark new feature called Fastlane which was inspired by the much-loved swipe motion gestures on the iconic Nokia N9. Fastlane is designed so that you’re never more than a swipe away.
- Fastlane was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane.
- Fastlane is an interactive second home screen which tracks your past, present and future, showing up to 50 of your most recent activities. It brings all the different elements of your smartphone experience together.
- It continues Nokia’s focus on the ‘smarter Internet’ with an updated version of the Nokia Xpress browser with a fresh new user experience
- There is Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics.
- Fully leverages Nokia’s investments in Smarterphone, which it acquired in 2012 and builds on the best aspects of Series 40 to create something fresh and innovative. It also comes with design cues from Lumia.
- Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network. So developers will be incentivized to deliver quality apps, previously found only on high-end smartphones.
At the launch in New-Delhi, India there were the following notable remarks as well:
- ~80M people are using the Nokia Xpress browser now
- 20M Asha Touch devices were sold since its launch 10 months ago
- Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501
- Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501
- Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.
- There are 120 ad agencies involved in NAX in 200+ countries
- There are 158 operators involved in Nokia’s operator billing network in 59 markets
- All that will provide a 2.5X increase in terms of developers’ revenue
- Nokia is the first manufacturer to bundle Facebook for free with Nokia Asha 501
- Such partnership is quite important to Facebook as the company sees its biggest opportunity in getting 5B billion people on-line who were not before (so far “only” 750M people access Facebook from their mobile devices)
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Happy Nokia presenters posing for photos
at the end of the launch in India
Making of the New Nokia Asha [nokia YouTube channel, May 9, 2013]
First hands-on with the Nokia Asha 501 [nokia YouTube channel, May 9, 2013]
The best thing is to watch The Nokia Asha 501 – Peter Skillman, Nokia Design Team [nokia YouTube channel, May 9, 2013]
Meet the next generation: Nokia Asha 501 [Nokia Conversations, May 9, 2013]
The aspirational meets the affordable in Nokia’s beautiful new touchscreen smartphone with social networking and a smarter Internet at its very core
The Nokia Asha 501 is set to break down a lot of barriers and smash people’s expectations of just how much ‘smartphone’ their money can buy.
It’s a touchscreen experience with social networks, content sharing and connectivity deeply integrated into a wonderful, responsive and revamped operating system.
Design and Colours
However, the first thing you will notice about the trail-blazing Nokia Asha 501 is the gorgeous design. Its lines and shapes are streamlined, compact and clean.
The seamless look and feel is of a premium product that is part of a unified modern design family, from the Lumia 920 to the Nokia 105.
After you’ve admired the durable two-part construction with the removable monobody, the next thing you’ll have to do is make a choice.
The Asha 501 is available in bright red, bright green, cyan, yellow, white and black.
The colour story continues with the red headphones that are included in the box. It’s sure to become a signature look!
Nokia Asha platform
The Asha 501 is powered by a new software platform, which fully leverages Nokia’s investments in Smarterphone, which it acquired in 2012 and builds on the best aspects of Series 40 to create something fresh and innovative.
The result is an evolutionary operating system that is fast, responsive and easy to use.
The Asha platform is faster, more responsive and more flexible too. This means new features and functionalities can be anticipated with future updates.
Developers will be able to create apps for the Nokia Asha 501 that will also be compatible with future Asha platform-based devices.
Living in the Fastlane
The forward-thinking approach to the Asha 501 extends to the user experience.
At its heart is a landmark new feature called Fastlane. Inspired by the much-loved swipe motion gestures on the iconic Nokia N9, Fastlane makes it faster and easier to access whatever is most important to you.
Whether it is the applications you use the most, the latest images you’ve captured or your social network updates, Fastlane is designed so that you’re never more than a swipe away.
Think of it as intelligent multitasking, or think of it as an interactive second home screen. Either way, Fastlane tracks your past, present and future, showing up to 50 of your most recent activities. It brings all the different elements of your smartphone experience together.
Smarter Internet
In just a few short years, more people will be accessing the Internet on a mobile phone than any other kind of electronic device.
This is why the Asha 501 continues Nokia’s focus on the ‘smarter Internet’ with an updated version of the Nokia Xpress browser with a fresh new user experience.
Of course, it still uses cloud-compression technology to reduce data by up to 90 per cent, making it both faster and cheaper for people to get online.
Hardware matters
Straight out of the box, there will be Facebook, Twitter, instant messaging and Weather Channel apps installed, together with premium games from Gameloft, such as Big Little City and Real Football 2013.
There’s also the now-legendary offer of 40 Free EA Games for you to download and keep forever from the Nokia Store.
The Asha 501 will be the first Nokia device at such a low price point to use a micro-SIM. Furthermore, it will come in a single-SIM variant and a Dual-SIM version with Nokia’s unique Easy-Swap SIM technology, which allows people to switch SIM cards without having to power off the device.
It features a 3.2-megapixel camera, WiFi, a lock screen with a glanceable clock and the 3-inch capacitive screen is made out of hardened glass. There’s 4GB of internal memory and support for a micro-SD card up to 32GB.
The battery life offers an incredible 48 days in standby and 17 hours of talk time – that means you could talk from 7am to midnight non-stop!
The Nokia Asha 501 will cost $99 before taxes and subsidies. It’ll be available in more than 90 countries worldwide from Q2.
See also: Nokia Asha 501: exclusive photos [Nokia Conversations, May 9, 2013]
Nokia Asha Platform Unlocks Sub-100 USD Smartphone Opportunity for Developers [press release, May 9, 2013]
New Asha platform delivers developers a consistent quality application experience in the world’s fastest growing smartphone category
New Delhi, India and Espoo, Finland – Nokia today announced a global initiative to unlock the sub-100 USD smartphone market for developers with the release of its Nokia Asha platform. Nokia also announced the Nokia Asha 501, the first smartphone built for the new platform.
Developers who write applications for the Nokia Asha 501 will reach all smartphones based on the new Asha platform without having to re-write code. Nokia expects to sell 100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501.
“We’ve seen a tremendous increase in consumer demand for apps for our Asha smartphones, as witnessed by the growth of downloads in Nokia Store,” said Marco Argenti, head of Developer Experiences at Nokia. “Consumers expect quality apps at every price point. With the new Asha platform, developers will be incentivized to deliver those quality apps, previously found only on high-end smartphones, thanks to unprecedented volumes and reach opportunities through one distribution channel and a single platform.”
Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.
Developers will also get easy-to-use development tools and more ways to sell and promote apps, including the new Nokia In-App Payment tool.
New Nokia Asha SDK 1.0 and Nokia Asha web app tools
The new Nokia Asha Software Development Kit 1.0 is a suite of tools that support the development, testing, packaging and deployment of Java apps on the Nokia Asha platform.
The new Nokia Asha web app tools include a Web Development Environment (WDE), an integrated development environment (IDE) that developers can use to create and edit their Nokia Asha web apps; Web Inspector to help developers to debug and inspect elements in their web apps; and a new Web Designer Tool for creating great user experience for their web apps.
Nokia In-App Payment
Nokia also announced the new Nokia In-App Payment tool, designed to make it easier for developers to sell content from within their apps. It provides a simple and secure purchase experience for consumers and transparent payments for developers. Nokia In-App Payment will also be available for existing Asha and Series 40 phones, such as the Nokia 301. Nokia will release a public beta of Nokia In-App Payment in the coming weeks. Developers can sign-up for the beta at www.developer.nokia.com/inapppayment.
Developers voice support for new Nokia Asha platform
Dennis Crowley, CEO and co-founder of Foursquare: “Nokia continues to be a valued partner for Foursquare. The new Foursquare app on Asha delivers a fantastic search and discovery experience to help people make the most of where they are. As we head into the next wave of new Asha smartphones, we look forward to making Foursquare available for millions of Asha customers around the world.”
Michael Fisher, Director of Mobile Business Development, Twitter: “Twitter’s integration into the new Asha platform, along with preloaded Twitter application that ships on Nokia devices, offers people a richer Twitter experience. Whether you want to share a photo or news article, connect with people or find out what’s happening around the world, it’s now easier than ever to use Twitter on this family of devices.”
Sebastien Thevenet, General Manager SEA-Pacific, Gameloft: “As Nokia’s long term partner, with to date 200 million downloads recorded on Nokia Store, Gameloft is thrilled to offer four preloaded high quality games on the Nokia Asha 501 at launch (Assassin’s Creed 3, Bubble Bash 3, Real Football 2013, Little Big City) and overall more than 30 games to download on Nokia Store down the track. Those innovative titles are Try and Buy and Free to Play games making the most of Asha Full Touch capabilities and unique user interface, truly bringing a smartphone gaming experience at your fingertips.”
Akira Morikawa, CEO of Line Corporation: “Line’s partnership with Nokia is very important and it will continue on new Asha. Delivering Line on new Asha represents our commitment of ensuring that people around the world will experience the joy of communication through Line on Asha smartphones.”
Manish Agarwal, CEO, Reliance Games: “Reliance Games and Nokia have together demonstrated the combined power of localized content and a distribution platform in India. Our partnership with Nokia is a very cherished partnership for us to demonstrate the power of GoLocal. Reliance Games is committed to develop games on localized themes on the new Asha platform and entertain millions of people around the world by working closely with local Nokia teams in India, Asia Pacific, Latin America and other growth markets.”
Keshav Bajaj, VP Business Development, Nimbuzz: “Most of the 150 million and counting Nimbuzz users are from markets where Nokia Asha continues to gain momentum, including India, South East Asia, Middle East and Africa. We are very excited to have an application exclusively built for the new Asha platform to ensure the best user experience. This is yet another initiative from Nimbuzz for one of its most exclusive partners, Nokia.”
Alex Adjadj, Director of Strategic Development, Mobile Sales & Marketing, Namco-Bandai: “NAMCO BANDAI has been developing mobile games for over 10 years but there are still regions of the world where users haven’t seen or played PAC-MAN. Our 22 titles available in 13 languages for the Nokia Asha 501 is a testament to our commitment to Nokia to bring a great experience to mobile users of all demographics and budgets.”
Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India: “Given the popularity of Asha devices, the ESPNcricinfo app on the Asha 2013 platform is a dynamic way to reach growing numbers of mobile users in emerging markets. It is a rich platform where the ESPNcricinfo app can provide comprehensive cricket coverage tailored to suit on-the-go consumption of today’s passionate fans, including its famed match coverage, the latest news stories, insightful editorial pieces covering International & domestic cricket – all tailor-made for mobile consumption.”
New Nokia Asha 501 Dual SIM – One swipe to access everything you love [nokia YouTube channel, May 9, 2013]
Nokia introduces the Nokia Asha 501 [press release, May 9, 2013]
Nokia Asha 501 and Asha platform reinvent the affordable smartphone category
New Delhi, India and Espoo, Finland – Nokia today unveiled the first of a new family of Asha smartphones with the introduction of the Nokia Asha 501. The handset pushes the boundaries of affordable smartphone design with bold color, a high-quality build and an innovative user interface. The Nokia Asha 501 is the first device to run on the new Asha platform, which is designed to make the experience faster and more responsive. The Asha platform also helps developers to create, publish and make more money from apps made specifically for the new generation of Asha devices.
Standout design, innovative user interface
The Nokia Asha 501 makes high-end design and quality accessible to more people. The device is available in a choice of six striking colours that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back’ button. The compact new Asha weighs only 98 grams, for the ultimate portability.
The Nokia Asha 501 is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.
Smarter and more personal Internet experiences
The new Asha comes with Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.
“Nokia has surpassed expectations of what’s achievable in the sub-100 USD phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers,” said Neil Mawston, executive director, Global Wireless Practice, Strategy Analytics. “This is a welcome addition to the market and a refreshing option for consumers looking to upgrade from feature phones.”
Asha platform for next-generation family of devices
The new Nokia Asha 501 was purpose-built to give people the best possible mobile experiences at an affordable price. It is highly efficient, with an industry-leading standby time of up to 48 days*. The Asha 501 is the first smartphone built on the new Asha platform, which leverages Nokia’s investments in Smarterphone, a company which Nokia acquired in 2012.
The new Asha platform provides developers with an open, standards-based environment for creating quality apps for consumers. Developers can create apps for the Nokia Asha 501 that will be compatible with future Asha platform-based devices. Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.
Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.
The HERE experience, based on Nokia’s leading location-based platform, will also be available as a download for the Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.
“The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price.”
Facebook and global operators to support Nokia Asha 501 with free data plans
The Nokia Asha 501 is expected to start shipping in June 2013. It is expected to be available through approximately 60 operators and distributors in more than 90 countries worldwide.
“We are very happy to offer the new Nokia Asha 501 through our subsidiaries in the continent. We are certain that this innovative device will follow the successful footprint of the Nokia Asha family, combining affordability with the best communication and Internet browsing capabilities,” said Marco Quatorze, Value Added Services Director for America Movil.
A leading operator in the Asia-Pacific region, Telkomsel is also supporting the arrival of the new Nokia Asha. “The Nokia Asha 501 will help us to boost the mobile Internet in Indonesia. It is powered by innovations like the Nokia Xpress Browser, based on a very efficient data consumption technology which allow us to offer best data plan tariff for people,” said Alistair Johnston, Chief Marketing Officer (CMO) of Telkomsel. “We have a billing agreement with Nokia that supports the creation of local applications absolutely relevant to Indonesian consumers.”
The popularity of the Nokia Asha family has also prompted innovative approaches to bundled mobile services. Nokia, Facebook and mobile network operator Airtel announced they have joined forces to offer data-free access to the standalone Facebook app, as well as the mobile site m.facebook.com. By the end of second quarter, current Airtel subscribers in Africa and India** will be able to enjoy unlimited, data-free access to Facebook from their Nokia Asha 501 for a limited period of time.
Commenting on the partnership, Andre Beyers, Chief Marketing Officer for Airtel Africa, said: “The collaboration with Nokia is in line with our strategy of enabling people to access data in Africa as we seek to bridge the digital divide across the continent. We’re already witnessing tremendous growth in data use across the 17 countries where we operate. The provision of free Facebook access is an excellent proposition to the millions of Airtel consumers. We are extremely delighted to partner with Nokia to give our consumers an even better mobile experience.”
Telkomsel will provide a specific Nokia Telkomsel Asha data plan that offers up to 500 MB of data use and includes 60 minutes of calls and 60 SMS. The company will also provide a one month free data plan to consumers using Nokia Asha 501 that can be used for all mobile Internet activities including access to Facebook or downloading apps.
“This bundle is a great way to discover Facebook on your Nokia Asha and enjoy the experience for longer without worrying about data charges,” said Vaughn Smith, VP mobile partnerships, Facebook. “Working in close partnership with Nokia and global operators made this offer possible and we’re excited to help connect the world on Facebook.”
MTN, a leading operator across Africa, said it will also offer the Nokia Asha 501 and ease access to Facebook. “We are excited to support this initiative with Facebook in Nigeria and Zambia and we are looking forward to expand it to other markets,” says Pieter Verkade, group chief commercial officer at MTN.
Product specifications and availability
The Nokia Asha 501 is available in single or EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:
– Dimensions: 99.2 x 58 x 12.1 mm; 98 grams
– Camera: 3.2 MP
– Single SIM standby time: up to 48 days***
– Dual SIM standby time: up to 26 days***
– Talk time: up to 17 hours
– Additional memory of 4GB (card included in box), expandable up to 32GB
– Forty free EA Games worth €75 downloadable from Nokia Store
– Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
– Suggested pricing is 99 USD before taxes and subsidies.Read more about the Nokia Asha 501 on Nokia Conversations: http://conversations.nokia.com/?p=120951.
* when using the single SIM model
**Under test conditions; actual results may vary, depending on use.
** *Time implementation differs by country
Nokia’s non-Windows crossroad
Update: 3” display with 240 x 320 pixels, not AMOLED screen, 3.2 MP camera. More information:
– New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia [‘Experiencing the Cloud’, May 9, 2013] my composite post of the all relevant launch information
– New Nokia Asha platform for developers [‘Experiencing the Cloud’, May 9, 2013] my composite post of the all relevant development platform information End of update
There was a question why I was so affirmative with the headline of Temporary Nokia setback in India [‘Experiencing the Cloud’, April 28, 2013]. The quite remarkable cross-platform development story for Nokia Asha current and future devices is the major part of my affirmative approach. Take a look and convince yourself as well!
Nokia’s cross-platform strategy is aimed at the following value proposition to developers (see in the “Nokia’s own Asha cross-platform efforts for developers (so far)” section):
Consider Co-Development, instead of classic “porting”
As the Category:Silverlight [Nokia Developer Wiki, April 22, 2013] is stating:
Deprecated Category. Please move any articles across to Category:XAML.
the below rumor about the upcoming on May 9th Asha 501, that its design will be like the Nokia Lumias, would mean that programatically the same XAML interface would be delivered by Nokia for a further enhanced Nokia Asha Touch S40 operating system. It is even more likely as the J2ME platform of the Nokia Asha Touch S40 operating system was a few days ago enhanced by the Lightweight User Interface Toolkit (LWUIT) in Nokia SDK 2.0 for Java™, and this is supported by the full cross-platform Codename One development kit from the same name 3d party company, who is also preparing a XAML based 1.1 version of this toolkit for Windows Phone 8/7 (and presumably for Windows 8 as well), thus allowing the same standard Java programming by providing (see in the “Codename One cross-platform offerings for Java developers” section):
1 Java API which is the same for J2ME, Android, iOS, RIM and Win8.
It could also be quite probable that Nokia’s own Asha cross-platform offerings will extended by C#/XAML oriented cross-platform toolkit[s] on May 9th. Then we will have a complete cross-platform story for Nokia’s non-Windows offerings. We’ll see.
Nokia launching Asha 501 on 9th May? [mobile indian, May 1, 2013]
Nokia has sent out press invites for an event on May 9, which could possibly be about Asha 501 launch, and we have strong reasons to believe so.
Nokia may probably launch new phone(s) in the Asha series lineup on May 9th, on which day Nokia has organized an event and has sent out invites to various media organisations. And while the invitation does not specify the subject of the launch, we are pretty sure about it being an Asha series phone as it has been sent by a team that looks after Asha lineup.
Probably, Nokia would launch the Asha 501 which has been in the news off late.
According to rumors, Nokia Asha 501 is to come with design like the Nokia Lumia phones.
Further the Asha 501 is said to come with a 5 megapixel camera with LED flash, and a slightly larger display than Asha 311 which has a 3 inch touchscreen. Most likely this handset will have at least a 1 GHz processor.
Nokia is reemphasizing on its Asha series of phones to strengthen its market hold. Recently Stephen Elop, Nokia’s chief executive officer, had also emphasized that saying, “We have to make sure the product portfolio is as competitive as possible. We are due for a significant refresh.”
#Breaking “Nokia 501” & “Nokia 210” Passed Testing Process by Directorate Post & Telecommunication Indonesia [nokianesia blog, April 9, 2013]
Today, April 09, 2013 Directorate Post & Telecommunication Indonesia publish 2 New Nokia devices which are already passed the testing process to get certification.
There are Nokia 501 RM-902 that should be (Maybe) The next generation of Nokia Asha and Nokia 210 RM 924 that Should be Nokia Asha 210.
Right know, we still don’t have any information about specification and information. We will post if there are any information about Nokia 501 and Nokia Asha 210.
Source postel.go.id
Compare Nokia Asha 501 vs Micromax A51 Bolt [91mobiles, March 16, 2013]
| Nokia Asha 501 – 3.5”, AMOLED capacitive touchscreen – 320 x 480 pixels – 1 GHz Processor – 512 MB RAM – 5MP rear camera with LED Flash – front camera – video recording – video playback – GPRS, EDGE, HSDPA/HSUPA, WiFi 802.11 b/g/n, Bluetooth, USB – Nokia Asha Touch OS |
Micromax A51 Bolt [$79+] – 3.5” , TFT LCD capacitive Touchscreen, 262K Colors – 320 x 480 pixels – 832 MHz, BCM21552 [ARM11] – 512 MB ROM, 256 MB RAM – 2MP rear camera with Flash – 0.2MP front camera – video recording: VGA @30fps – video playback: 720×486 – 3G/Bluetooth/Wi-Fi/USB – Android V2.3.7 (Gingerbread) |
Sections of this post:
– Codename One cross-platform offerings for Java developers
– Nokia’s own Asha cross-platform efforts for developers (so far)
Codename One cross-platform offerings for Java developers
Developers Guide [Version 1.0.1, Jan 24, 2013]
Introduction
Codename One is a set of tools for mobile application development that derive a great deal of its architecture from Java. It stands both as the name of the startup that created the set of tools and as a prefix to the distinct tools that make up the Codename One product.
The goal of the Codename One project is to take the complex and fragmented task of mobile device programming and unify it under a single set of tools, APIs and services to create a more manageable approach to mobile application development without sacrificing development power/control.
History
Codename One was started by Chen Fishbein & Shai Almog who authored the Open Source LWUIT project at Sun Microsystems starting at 2007. The LWUIT project aimed at solving the fragmentation within J2ME/Blackberry devices by targeting a higher standard of user interface than the common baseline at the time. LWUIT received critical acclaim and traction within multiple industries but was limited by the declining feature phone market.
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In 2012 the Codename One project has taken many of the basic concepts developed within the LWUIT project and adapted them to the smartphone world which is experiencing similar issues to the device fragmentation of the old J2ME phones.
How Does It Work
Codename One has 4 major parts: API, Designer, Simulator, Build/Cloud server.
API – abstracts platform specific functionality
Designer – allows developers/designers to design the GUI/theme and package various resources required by the application
Simulator – allows previewing and debugging applications within the IDE
Build/Cloud server – the server performs the build of the native application, removing the need to install additional software stacks.
Limitations & Capabilities
J2ME & RIM are very limited platforms to achieve partial Java 5 compatibility Codename One automatically strips the Java 5 language requirements from bytecode and injects its own implementation of Java 5 classes. Not everything is supported so consult the Codename One JavaDoc when you get a compiler error to see what is available.
Due to the implementation of the NetBeans IDE it is very difficult to properly replace and annotate the supported Java API’s so the completion and error marking might not represent correctly what is actually working and implemented on the devices. However, the compilation phase will not succeed if you used classes that are unsupported.
Lightweight UI
The biggest differentiation for Codename One is the lightweight architecture which allows for a great deal of the capabilities within Codename One. A Lightweight component is a component which is written entirely in Java, it draws its own interface and handles its own events/states.
This has huge portability advantages since the same code executes on all platforms, but it carries many additional advantages.
The components are infinitely customizable just by using standard inheritance and overriding paint/event handling. Theming and the GUI builder allow for live preview and accurate reproduction across platforms since the same code executes everywhere.
…
Codename One Benchmarked With Amazing Results [Codename One – Reinventing the Mobile Development blog, Dec 7, 2012]
Steve Hannah who ported Codename One to Avian has just completed a set of benchmarks on Codename One’s iOS performance putting Codename One’s at 33% slower performance than native C and faster performance than Objective-C!
I won’t spoil his research results so please read his full post here.
A small disclaimer is that the Objective-C benchmark is a bit heavy on the method/message calls which biases the benchmark in our favor. Method invocations in Codename One are naturally much faster than the equivalent Objective-C code due to the semantics of that language.
With 100,000 SDK Downloads, Mobile Development Platform Codename One Comes Out of Beta With 1.0 Launch [Codename One – Reinventing the Mobile Development blog, Jan 29, 2013]
Tel Aviv, Israel – Mobile development platform Codename One is announcing the launch of its 1.0 version on Tuesday, January 29. After releasing in beta last June, Codename One – the first software development kit that allows Java developers to create true high performance native mobile applications across multiple mobile operating systems using a single code base – has garnered over 100,000 downloads and emerged as one of the fastest toolkits of its kind, on par with native OS toolkits.
The platform to date has been used to build over 1,000 native mobile applications and has been touted by mobile developers and enthusiasts as the best write-once-run-everywhere solution for building native mobile apps.
“I have been developing with Codename One for a couple of months now. When you line up all of the other options for development, whether native SDKs, Appcelerator, ADF or others, Codename One wins on almost every front,” said software developer Steve Hannah.
Codename One has received widespread, viral acclaim in technology and business media including InfoWorld, Slashdot, Hacker News, VentureBeat, Business Insider, The Next Web, Dr. Dobbs and Forbes, which named the company one of the 10 greatest industry disrupting startups of 2012.
“We have been thrilled with the success of our beta launch and are very excited to release the much-awaited 1.0 version,” said co-founder and CEO Shai Almog.
Almog, along with co-founder Chen Fishbein, decided to launch the venture after noticing a growing inefficiency within mobile application development. By enabling developers to significantly cut time and costs in developing native applications for iOS, Android, Blackberry, Windows 7 Phone and other devices, Almog and Fishbein hope to make mobile application development increasingly feasible.
The Java-based platform is open-source and utilizes lightweight technology, allowing it to produce unique native interfaces highly differentiated from competitive cross-platform mobile development toolkits, which typically use HTML5 or heavyweight technology.
By drawing all components from scratch rather than utilizing native widgets, Codename One enables developers to avoid fragmentation – a major hindrance found in the majority of competitors – and additionally allows accurate desktop simulation of mobile apps.
The startup’s founders are recognized for engineering Sun Microsystems’s famous Lightweight User Interface Toolkit, a mobile platform used by leading mobile carriers and industry leaders to this date.
Codename One is available for download free of charge.
About Codename One
Codename One, named by Forbes as “one of the 10 greatest industry disrupting startups of 2012,” is an Israel-based technology company that has created a powerful cross-platform software development kit for mobile applications. The technology enables developers to create native applications across multiple operating systems using a single code base. Codename One was founded by renowned software engineers Shai Almog and Chen Fishbein in 2012.
Windows Phone 8 And The State Of 7 [Codename One – Reinventing the Mobile Development blog, April 2, 2013]
Codename One’s windows phone port is close to a public release.A preliminary Windows Phone 8 build has been available on our servers for the past couple of days. We differentiate between a Windows Phone 7 and 8 version by a build argument that indicates the version (win.ver=8) this will be exposed by the GUI in the next update of the plugin. But now I would like to discuss the architecture and logic behind this port which will help you understand how to optimize the port and maybe even help us with the actual port.
The Windows Phone 7 and 8 ports are both based on the XMLVM translation to C# code, we picked this approach because all other automated approaches proved to be duds. iKVM which seems like the most promising option, isn’t supported on mobile so that only left the XMLVM option.
The Windows Phone 7 port was based on XNA (3d C# based API) which has its share of problems but was more appropriate to our needs in Codename One. Unfortunately Microsoft chose to kill off XNA for Windows Phone 8 which put us in a bit of a bind when trying to build the Windows Phone 8 port.
While externally Windows Phone 8 and 7 look very similar, their underlying architecture is completely different and very incompatible. You cannot compile a universal binary that will work on all of Microsoft’s platforms, so just to make order within this mess:
- Windows Phone 7 – based on the old Windows CE kernel. Allows only managed runtimes (e.g. C# not C++), graphics can be done using XAML or XNA (more on that later.
- Windows Phone 8 – based on an ARM port of Windows 8 kernel. Allows unmanaged apps (C# or C++) graphics can be done in XAML or Direct3D when using C++ (but not silverlight).
- Windows RT/Desktop – the full windows 8 kernel either for ARM or for PC. They are partially compatible to one another so I’m putting them together. This is actually pretty similar to the Windows Phone 8 port, but incompatible so a different build is needed and slightly different API usage.
As you understand we can’t use XNA since it isn’t supported by the new platforms, we toyed a bit with the idea of using Direct3D but integrating it with text input, fonts etc. seemed like a nightmare. Furthermore, doing another C++ port would mean a HUGE amount of work!
So Codename One is based on the XAML API. Most people would think of XAML as an XML based API, but you can use it from C# and just ignore most of the XML aspects of it which is what we need since our UI is constructed dynamically. However, this is more complicated than it seems.
To understand the complexity you need to understand the idea of a Scene Graph. If you used Codename One you are using a more immediate mode graphics API, where the paint method is invoked and just paints the component whenever its needed. This is the simplest most portable way of doing graphics and is pretty common, its used natively by Android, OpenGL, Direct3D etc. and is very familiar to developers.
In recent years many Scene Graph API’s sprung up, XAML is one of them and so is JavaFX, Flash, SVG and many others. In a Scene Graph world you construct a graphics hierarchy and then let it be rendered, the whole paint() sequence is hidden from the developer. The best way to explain it is that our components in Codename One are really a scene graph, only at a higher abstraction level. Windows/Flash placed the scene graph on the graphics as well, so to draw a rectangle you would just add it to the tree (and remove it when you no longer need it).
This is actually pretty powerful, you can do animations just by changing component values in trees and performance can be pretty spectacular since the paint loop can be GPU optimized.
However, the reality of this is that most developers find these API’s harder to work with (since they need to keep track of a rather complex unintuitive tree), the API’s aren’t portable at all since the hierarchies are so different. Performance is also very hard to tune since so much is hidden by the underlying hidden paint logic.
For Codename One this is a huge problem, we need our API to act as if its painting in immediate mode while constructing/updating a scene! When we initially built this the performance was indeed as bad as you might imagine. While we are not in the clear yet, the performance is much improved…
How did we solve this?
There are several different issues involved, the first is the number of elements on the screen. We noticed that if we have more than 200 elements on the screen performance quickly degraded. This was a HUGE problem since we have thousands of paint operations happening just in the process of transitioning into a new form. To solve this we associate every graphics component with a component and when the component is repainted we remove all operations related to it, we also try to reuse graphics resources such as images from the previous paint operation.
When painting a component in Codename One we normally traverse up the component tree and paint the first opaque component forward (known as painters algorithm) however, since the scene already has the parent component painting it again would result in many copies of the image being within the scene graph. E.g. I have a background image on a form, when painting a translucent label I have to paint the background image within a clipping region matching the label…. In the Windows Phone port we have a special hook that just disables this functionality, this hook alone pushed us over the top to reasonable graphics performance!
We are working on getting additional performance oriented features into place and fixing some issues related to this approach, its not a simple task since the API wasn’t designed with this in mind but it is doable. We would appreciate you taking the time to review the port
Build Java Application for Mobile Devices [Shai Almog YouTube channel, Jan 10, 2013]
Codename One Executive Overview [Shai Almog YouTube channel, Jan 6, 2013]
Developer Introduction To Codename One [Shai Almog YouTube channel, Jan 6, 2013]
Series 40 Webinar: LWUIT for Nokia Asha app development [nokiadevforum YouTube channel, April 16, 2013]
More information:
– Swing into Mobile – Use the Lightweight UI Toolkit on Nokia Series 40 phones [pp. 81–84 of Java Magazine, January/February 2013]
– LWUIT for Series 40 out of beta [Nokia Developer News, Feb 26, 2013]
Great news for those of you wanting to deliver superior UIs in your Series 40 apps— Lightweight UI Toolkit (LWUIT) for Series 40 has graduated from beta to a full initial release.
LWUIT is an open source Java ME toolkit that supports a comprehensive range of visual UI components, and other user interface elements such as theming, transitions, and animation among others. It helps you create applications with appealing UIs that closely follow the native Series 40 UIs. It also helps speed up development by significantly reducing the need to create custom UI components, which might be needed when creating an app’s UI using LCDUI. LWUIT for Series 40 can be used in combination with selected Nokia UI APIs and all the JSR APIs available on the platform.
Since the last LWUIT for Series 40 release made available in the Nokia SDK 2.0 for Java, development of the toolkit has been continuing at a rapid pace. A number of new APIs have been introduced, including PopUpChoiceGroup, ContextMenu, NokiaListCellRenderer, theme selection, and full-screen mode. There have also been significant improvements in performance, particularly in lists, themes loading, and HTMLComponent. Compatibility with the native full-touch UI has been fine-tuned and many bugs fixed, particularly in command handling and text input.
The toolkit also includes all the new examples created since the last release. These include code examples that provide demonstrations of the Category bar, gestures, and lists. There are also new application examples for birthdays, showing use of the calendar component and PIM API; a slide puzzle; tourist attractions, showing the use of HERE maps and in-app purchasing APIs; and a Reddit client showing the use of a custom theme and JSON. In addition, updated version of two of the original LWUIT examples applications, LWUITDemo and LWUITBrowser, are also included.
The final component in the full release of LWUIT for Series 40 is the inclusion of comprehensive documentation in the toolkit. This is based on the LWUIT Developer’s Library, a library consisting of:
Developer’s Guide, which is based on the original LWUIT Developer Guide and provides technical information about using the LWUIT components
LWUIT UX overview, which is a new section providing a guide to designing app UIs with LWUIT for Series 40 components
If you have the Nokia SDK 2.0 for Java installed, you will receive an automatic notification of the availability of LWUIT for Series 40 1.0. You can then simply follow the instructions to install the update. If you are using LWUIT with the Nokia SDK 1.1 for Java, you can download the update from LWUIT for Series 40 project.
J2ME, Feature Phones & Nokia Devices [Codename One – Reinventing the Mobile Development blog, April 24, 2013]
Is J2ME dead or dying?
How many times have we heard this for the past 3 years or so? Sadly the answer is: Yes!
Unfortunately there is no active owner for the J2ME standard and thus no new innovation around J2ME for quite some time (MIDP 2.0 came out in 2004, 3.0 never really materialized). Android is/was the biggest innovation since and became the unofficial successor to J2ME.
Well, if J2ME is dead what about Feature Phones? Should we care about them?
The answer is: Yes! very much so!
Features Phones are still selling in millions and still beats Android sales in the developing world. Recently Nokia shipped the Asha series devices which are quite powerful and capable pieces of hardware, they are very impressive. Nokia’s revenue is driven mainly by the Feature Phone market.
There is a real battle in the developing countries between Feature Phones and Android devices, Feature Phones are still cheaper and more efficient where Android has more/better content (apps & games).
How long will it take Android to catch up? we will see…
In the meantime there is money on the table and a real opportunity for developers to make some money (and gain loyal users who will migrate to Android or other platform at some point)
To win over the competition or at least to maintain its dominate player position Nokia must bring new quality content to the devices, it’s not enough to ship cool new feature phones, the new phone needs to connect to facebook, twitter, gmail, whatsapp and have all the new cool games/apps Android has and more.
So how should you write your apps for the cool new Nokia Feature Phone if J2ME is dead? Luckily there is an option Codename One ;-).
In Codename One You have 1 Java API which is the same for J2ME, Android, iOS, RIM and Win8.
Below are some of the J2ME highlights:
Facebook Connect – did you noticed there aren’t many social apps on OVI?
There is a reason Facebook uses oauth2 which is a huge pain without a browser API, this is solved and working in Codename One.
Java 5 features – You can use generics and other Java 5 features in your app and it will work on your J2ME/RIM devices. You don’t have to limit yourself to CLDC.
Rich UI – If you know or knew LWUIT (Swing like API), well Codename One UI is effectively LWUIT 2.0.
Built in Asha skins and themes
The most important thing is the fact that your skills are not wasted on an old/dying J2ME API, by joining our growing community and writing the next amazing app your skills can target the emerging platforms of the present/future.
Codename One JavaOne Session Screencast [Shai Almog YouTube channel, Oct 25, 2012]
Nokia’s own Asha cross-platform efforts for developers (so far)
Series 40 Webinar: How to develop cool apps for Nokia Asha smartphones [nokiadevforum YouTube channel, April 5, 2013]
[25:01] Porting Resources at Nokia Developer
– Porting and Guide for Android Developers:
>>> http://www.developer.nokia.com/Develop/Porting/ [27:46]
Related to the porting vis-à-vis Android & cross-platform slides:
[27:46 > 28:50 > 29:40 > 30:20 > 30:50 > 31:15 > 31:40 > 32:25 > 33:20 Demo: Android porting Frozen Bubble: see https://projects.developer.nokia.com/frozenbubble and the video coming below > 34:24]
Tantalum Mobile [January 1, 2013] Summary
Tantalum is mobile Java tools for high performance and development speed on Android and J2ME. The focus is on practical use cases which can be included in a project to solve frequent needs in an elegant manner.
Life is many asynchronous tasks chained together and running concurrently on background threads with UI callbacks. The result may look like black magic or star wars, but as you become one with the source, the patterns emerge as ecstatic moments of clarity.
Tantalum Cross Platform Library
Tantalum 5 is nearing beta release
As the Tantalum team works hard on the new Tantalum 5 release and increasing support to the Android community, you can track that and possibly help at https://github.com/TantalumMobile/ More on that and the great support Nokia is giving to this open source effort as we release- happy changes and momentum.
* NEW 4.0 RELEASE January 1, 2013 *
New release 4.0 including cross-platform Android and J2ME app development support, simple fork-join concurrency, simple 3 layer caching and Android AsyncTask and more is now available!
Quick Start Guide and JAVADOC: Tanalum4_doc.zip
Source code and examples: Tantalum4.zip
Cross platform Series40-Android example using Tantalum4: Picasa_Viewer
JavaOne San Francisco talk and demos of Tantalum4: JavaOne_Extreme_Mobile_Java_Performance.mp4
Tantalum is a light-weight metal used used to keep mobile phone electronics compact and powerful. Tantalum4 is the 4th major release of a very light and elegant back end utility library for mobile java. With mobile applications, less is more.
This is _not_ a framework. It is a clean and light tool set which at 8-40kB it will _not_ bloat your application. Obfuscation of your release build automatically removes those features you do not use. We do just a few things really well:
The exact same JAR library runs on J2ME and Android– save time and money by reusing your code and add a native UI for each platform
Clean, fast utility model threading with Java7 fork-join-cancel and Android Java5 AsyncTask patterns
Unique async task chaining to feed the output of one Task to the input of the next is easier than overriding existing classes
WeakReference heap and persistent flash memory caching to easily make online-offlne apps which start fast and run reliably in real world mobile networks
Async HTTP GET and POST with automatic retry
Simplified async XML parsing directly into model objects
Simplified async JSON parsing directly into model objects
Logging convenience classes including J2ME USB debug and app profile from phone
The above capabilities work cleanly together to simplify your development. There is no UI assumption in Tantalum4– pick what works best for you on each platform. The bundled example applications are an RSS reader for
Forms
Nokia Series40 Asha touch devices
LWUIT 1.5
Download the sample apps and give a try. We hope you are amazed at the results and speed with which you can achieve them.
Apache 2 license. Please return your fixes and suggestions to the community here.
* NEW 3.0 RELEASE June 18, 2012 *
WHAT IS NEW
Many, many stability improvements, especially to caching and flash memory usage
Shutdown work tasks and low-priority work tasks are now supported
Support for Nokia LWUIT in the example applications
Support for Nokia full touch phones in the example applications.
Speed. Tantalum3 is wired and optimized even more than before to run well also on slower devices.
You can find a series of nice, short training videos covering Tantalum3 athttps://projects.developer.nokia.com/videotraining
CONTENTS OF THE ARCHIVE (Download link on right side of this page)
/prebuilt_examples
Pre-built example applications, run to test on various devices. Testing is mostly on Nokia SDK 1.1 and 2.0 with profiling of the S40 example tested in Oracle SDK.
/lib
Pre-built libraries you can include in your application if you don’t want to mess with the source code. There are three flavors: debug including unit tests and verbose errors, usb-debug, and release optimized. To use the usb-debug variant, connect your phone by USB and open a terminal emulator such as puttytel to the serial port you find in Window Device Manager. Use max baud rate and hardware flow control RTS/CTS.
/src
Everything you need to build the libraries and examples yourself
/doc
Javadoc for Tantalum3 library
/json_doc
Javadoc for the optional JSON suppliment
* NEW 2.2 RELEASE February 7 2012 *
Example updates with minor bug fix, reorganization of the source into 3 projects make release builds easier, added unit tests.
* NEW 2.1 RELEASE January 24 2012 *
Latest announcements
Tantalum 4 is out! – January 7th, 2013 by paul.houghton
Tantalum 4, almost ready… – December 11th, 2012 by paul.houghton
See all announcements >
Related videos:
– Series 40 Webinar: Porting Android apps to the Series 40 platform [nokiadevforum YouTube channel, Dec 17, 2012]
– Porting Android and Blackberry apps to Series 40 [Nokia Developer News, Nov 30, 2012]
If you’ve got an application for Android or BlackBerry (up to BlackBerry OS 7.1), your existing Java code puts you in a great position to take advantage of the growing demand for apps from Series 40 phone owners.
To help you take advantage of this opportunity, we’ve started to gather a collection of resources to guide you through the porting process in the Porting to Series 40 library section.
If you are starting with an Android app, the wiki provides basic information on the tools and technology needed, platform comparisons, porting considerations, code snippets, and example porting cases along with the all-important guidelines you need for an efficient port.
For your future apps, you can even consider creating a Series 40 and Android version at the same time, our Picasa Viewer example application will show you how.
If a little hands-on guidance could help even more, why not check out the Android porting webinar sessions we have on 4 December at 8 a.m. San Francisco; 10 a.m. Mexico City; 4 p.m. London and 13 December, 8 a.m. London; 1:30 p.m. New Delhi; 4 p.m. Singapore.
Life could be even easier if you have a BlackBerry app. Most generic Java ME MIDlets can be deployed to both BlackBerry and Series 40 with little more than platform-specific repackaging. However, you might want to adapt the user interface and the look & feel of the app to fit to Series 40 screen-size and UI style. Again, the wiki gives you a pointer to the porting article with code samples that will be enhanced for the later updates of the library.
You can also get practical guidance from an expert, check out our BlackBerry porting webinar on 18 December, 8 a.m. London; 1:30 p.m. New Delhi; 4 p.m. Singapore or view a recording of one of the earlier sessions on our webinars page.
Using our latest Nokia SDK 2.0 for Java, and its integrated Nokia IDE for Java ME, combined with the guidance of the updated porting library, we think you’ll find porting your app easier than you ever imagined.
We’re looking forward to welcoming you to the family of developers who have found success on the Series 40 platform.
– Designing & Optimising Graphics for your Series 40 app [nokiadevforum YouTube channel, Nov 8, 2012] https://projects.developer.nokia.com/frozenbubble
– UI Clinic – Series 40 full touch, April 2013 [nokiadevforum YouTube channel, April 24, 2013]
– Introduction to the Nokia Premium Developer Program for Asha [nokiadevforum YouTube channel, April 19, 2013]
Asha Premium Developer Program introduced [Nokia Developer News, March 26, 2013]
We’ve been having a lot of fun lately—we launched the Nokia Premium Developer Program for Lumia back in October, and it proved to be our most successful developer program ever. Our rewards program, DVLUP, has also proven extremely popular with developers, and we recently expanded it to include developers in the UK.
So we decided it was time to bring some “Premium goodness” to Asha development. Today we are excited to introduce the Nokia Premium Developer Program for Asha.
The Asha Opportunity
The Asha ecosystem has a growing installed base of superior but affordable smartphones (such as the Nokia Asha 308, 310, and 311), and with these great devices comes an increased demand for apps. The Asha Premium Developer Program is designed to provide you with tools and services to make developing for Asha faster and easier, increase the discoverability of your apps, and bring you closer to the millions of Nokia Asha users around the world.
By providing you with high-value support and tools beyond what’s provided by your standard registration with Nokia Developer, the Asha Premium Developer Program will help you fast-track your success.
The Nokia Premium Developer Program for Asha comprises two levels: enhanced productivity tools and app promotion opportunities. We know that it’s easier not only to be inspired but also to develop and test when you have a great device in hand, so the productivity tools start with a free Nokia Asha 310 smartphone. To help you with testing, we’re also offering expanded Remote Device Access with more Nokia Asha devices available to you. Finally, you’ll get two free tech tickets for Asha development support, a value of $198 (USD).
Program members who submit a new, high quality full touch Asha app to Nokia Store can apply for app promotional opportunities: greater visibility on Nokia Store, or a $500 (USD) credit to run paid ad campaigns on Nokia Ad Exchange.
Best of all membership in the Nokia Premium Developer Program for Asha is free, although you’ll need to meet certain criteria.
Explore the Nokia Premium Developer Program for Asha, and apply for membership today.
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