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Intel is realigning to focus on cloud services for enterprises, developers and operators with closing of its AppUp consumer app store
That means the end of Intel’s 4 years old Atom-based multi-OS app store saga started originally for netbooks. The beginning of the end of its consumer computing effort?
From Intel to close its AppUp online app store [ComputerWorld, Jan 30, 2014]
Designed originally for netbook computers, the Intel AppUp center was first unveiled in a beta program in 2010, with plans to expand its scope to smartphones, TVs and other consumer devices that use Intel processors.
The application store aimed to help develop the market for the products, attract developers to the platform and support customers. Intel Capital, the company’s venture capital arm, announced in 2011 a $100 million AppUp fund to invest in companies developing applications and digital content for PCs and mobile devices.
But the needs of consumers have since changed and so also the market environment, an Intel spokeswoman said late Wednesday. The company is realigning to focus on cloud services for enterprises, developers and operators, she added.
… What will happen to Moblin –> MeeGo –> Tizen operating system effort?
As on January 27, 2014 the company put silently this message on its Intel AppUp® center (http://software.intel.com/sites/landingpage/intelappup/):
As AppUp® closes,
innovation lives on.At Intel, we’re always thinking about the future, which often means making changes today. That’s why, on March 11th, 2014, Intel AppUp® center will come to a close as we focus on developing new and exciting PC innovations that will continue to shape your world.
As excited as we are about the future projects, we know AppUp® is important to you. For questions about AppUp®‘s closure, please visit our updated FAQ section with links to guided support to answer your questions.
Visit our FAQ page for further details
Thanks for rocking our apps, and our world.
AppUp® wouldn’t have been possible without loyal users like you. Thanks for enjoying the AppUp® experience and for every one of your downloads. It’s been a fun ride.
With much gratitude,
The Intel AppUp® Team
From FAQ only two questions:
1. When is the Intel AppUp® center closing?
AppUp® Center is closing March 11th, 2014, after which no new content or apps will be available for download.2. Why is AppUp® closing?
By closing Intel AppUp® center, Intel will be able to focus more than ever on developing the next generation of platform innovation. [What a bullshit!]
Look at the first year of AppUp history:
CES 2010: Christos Georgiopoulos about Intel AppUp and Pine Trail technology [channelintel YouTube channel, Jan 8, 2010]
The Software Ecosystem in 2015 [channelintel YouTube channel, Sept 16, 2011]: “Panel about the software ecosystem in 2015 with panelists Christos Georgiopoulos, VP and GM Intel Developer Relations Division; Lincoln Wallen, DreamWorks, Head of Research and Development; Mike Evans, Redhat, VP of Business Development; Sethu Meenakshisundaram, SAP, Exec VP of Technology Strategy and Product Architecture; Ken Schneider, Symantec, VP of Technology Strategy and Fellow.”
Intel AppUp Show for Developers 1 [Intel Software TV YouTube channel, May 18, 2011]: “The Intel AppUp(SM) show for developers debuts with this pilot episode. In this segment of AppUp RoundUp, Host Bob Duffy discusses an app called Glow for MeeGo developed by Intelloware, which is one of the first applications to hit the AppUp store for MeeGo. It is a unique painting application that was ported to MeeGo. Also in this episode, during the “TweetCap” segment, Host Rhonda Peters shows several interesting tweets, including a sneak peak video of The Game Creators My Doodle Game app, which is now available in the Intel AppUp(SM) Center”
Intel AppUp Show for Developers … 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36
Intel App Show for Developers 37 [Intel Software TV YouTube channel, Dec 6, 2012]: “Bob interviews Italian developer Michele Tameni during this show.”
CES: Intel, Industry Partners Unveil App Store Plans for Popular Netbook Computers [press release, Jan 8, 2010]
News Highlights
- Intel unveils beta program for Intel® AppUpSM center, an application (app) store aimed at the popular category of netbook computers found at www.intelappup.com.
- First applications — that will ultimately span business, education, entertainment, games, health, socializing and other categories — now available for free download and purchase. Many more apps will be added to beta store over time.
- Intel store unique in offering developers a choice of software via Microsoft Windows* and Moblin™-based operating systems; support for multiple runtime environments coming later this year.
- Over time, Intel and industry partner stores could host applications for Intel® Atom™ processor-based handheld devices, smartphones, consumer electronic appliances, TVs and more.
- OEMs Acer*, Asus*, Dell*, and Samsung* collaborating with Intel to bring innovative apps to consumers.
INTERNATIONAL CONSUMER ELECTRONICS SHOW, Las Vegas, Jan. 8, 2010 – As unveiled Thursday during President and CEO Paul Otellini’s CES keynote speech, Intel Corporation has launched a beta version of its software application (app) store — the Intel AppUpSMcenter — for the popular category of netbook computers. The first apps are now available for free download or purchase by visiting www.intelappup.com, where consumers can find the store. Four other Intel industry partners – Acer, Asus, Dell and Samsung — also announced store collaboration and plans.
“The Intel AppUpSM center offers netbook users quick and easy access to applications specifically tailored to their mobile lifestyle,” said Renee James, corporate vice president and general manager, Intel Software and Services Group. “Our store does the work of aggregating, categorizing and validating applications so consumers can shop, collect and install from one easy source. With today’s kickoff of our beta store, both developers and consumers will be able to take advantage of the rapid expansion of this new category of computing as the stores continually add apps.”
The first apps are now available for immediate free download or purchase. These apps cover education, entertainment, games, health, social networking and other categories. A sampling includes Arnold Palmer Golf, Boxee, Wikihow and Yoono.
The beta store will host applications for both the Microsoft Windows and the open source Moblin™-based operating systems, the first operating systems to target the popular netbook computer category powered by the Intel® Atom™ processor.
Over time, Intel and its partners expect to expand the stores to include applications for the large categories of handheld CE devices, smartphones, consumer electronic appliances, TVs and other devices based on future Intel processor families.
Developer Momentum
Early enthusiasm for the Intel® Atom™ Developer Program has been strong. Within 30 days of offering the program, thousands of developers signed up and downloaded the starter-kit, and more than 350 apps have since been submitted for validation or review.
By participating in the program, developers gain access to the fast-growing, consumer-centric computing netbook category. In addition, developers gain revenue opportunities from the netbook-installed base, and potentially hundreds of millions of other Intel® processor-based computers and devices — should Intel and partner storefronts expand into new market segments.
Through the Intel Atom Developer Program, developers have access to Intel services to help validate apps and software behind the scenes, and joint marketing and revenue-sharing opportunities. Developers can visit the program at appdeveloper.intel.com.
In addition to the Windows* and Moblin*-based operating systems, the Intel AppUp center will offer applications that use Web browser run-time environments such as Adobe Air* and Microsoft Silverlight* in the future.
Partner Stores
As previously announced, Intel is also working with partners to bring app stores to consumers. Partner stores access the developer and store services the Intel AppUp center offers, including validating and categorizing apps and utilizing a common transaction infrastructure to administer purchases and downloads for these tailored stores. OEMs Acer, Asus, Dell and Samsung are working closely with Intel on their stores.
“Acer was an early supporter of the Intel Atom Developer Program and we applaud the announcement of Intel AppUp center,” said Gianpiero Morbello, Acer Worldwide Marketing vice president. “Accessing the Intel AppUp Center catalog, we will be able to distribute innovative software downloads to Acer Atom processor-based netbook customers and move to easily support additional Acer customers on any device powered by an Intel processor.”
“Our customers love their netbooks and the new applications will help them use their netbooks in great new ways,” said S.Y. Shian, vice president and general manager of Notebook Business Unit, System Business Group, Asus Corp. “We are excited about the many netbook applications that will be available to our customers through the Eee App Store and the enthusiasm from developers and ISVs to build the next generation apps for these mobile devices. Asus plans to launch the Eee App Store powered by Intel AppUp center in the coming months.”
“Dell is committed to cultivating eco-systems that foster creativity for developers and value for the growing number of individuals and businesses that rely on netbooks,” said John Thode, vice president, small devices, Dell. “The Intel AppUp center opens the doors to developer inspiration and ingenuity, and this spring customers will be able to get their netbook apps from the Dell Mobile App portal.”
CES 2010: Dirk Neuneier, MSI, talks about Intel and new netbooks [channelintel YouTube channel, Jan 8, 2010]
Yoono on Joining the Intel Atom Developer Program [channelintel YouTube channel, Jan 25, 2010]: “Yoono VP for Business Development discusses why his company decided to join the Intel Atom Developer Program to get an early start at developing and selling netbook apps through the just announced Intel AppUp Center Beta.”
Sponsors of Tomorrow: The Future of Mobile Devices [channelintel YouTube channel, Jan 25, 2010]: “The Intel Software Network asked Sascha Pallenberg [Netbook News] what he thought about the next generation Intel Atom-based Handheld devices, and the future of handheld computing. For more information visit http://intel.com/labs and http://intel.com/appup.”
Mobile Last.fm client running on a Moblin netbook [channelintel YouTube channel, Feb 17, 2010]: “During MWC2010 we had the chance to have a preview look at native Last.fm client by igalia running on a netbook under Moblin.”
MeeGo Interview: Pankaj Kedia of Intel talks about MeeGo [Steve Chippy Paine YouTube channel, Feb 16, 2010]: “http://www.umpcportal.com interviews Pankaj Kedia about the MeeGo OS”
MeeGo 1.0 on a Netbook at IDF 2010 Beijing [channelintel YouTube channel, April 14, 2010]: “MeeGo 1.0 is the first version that comes from merging Intel’s Moblin and Nokia’s Maemo, and here it’s shown running on a netbook during the Intel Developer Forum in Beijing in April 2010. MeeGo is a Linux-based software platform that will support multiple hardware architectures across a broad range of devices, including pocketable mobile computers, netbooks, tablets, mediaphones, connected TVs and in-vehicle infortainment systems. Distributed by Tubemogul.”
Intel AppUp Center running on a MeeGo tablet – see how it works [camwilmot YouTube channel, June 5, 2010]: “http://www.tweaktown.com COMPUTEX Taipei 2010 – During our visit to the Intel booth during the show, we not only saw MeeGo running on a new Sony netbook, but we also got a chance to have a play around with MeeGo running on a new and unreleased Atom tablet.
Jim Huang, a Senior Technical Marketing Engineer chap at Intel, was on hand to give us a quick run-down on the Intel AppUp Center. What was cool is that we saw it running an app or two on an unreleased Atom-based tablet running the MeeGo Linux operating system. The particular tablet we saw is capable o five point multi-touch and as demonstrated in the hand painting app, it works rather well indeed.
If the big mighty Intel has its way and as we are led to believe by all the advertising around the Computex area in Taipei, Atom is everywhere and is changing everything, the AppUp Center could end up being a good win for the folks at Intel and disrupt things a little for Apple with its own app store on its mega popular i-whatever devices. Distributed by Tubemogul.”
Renee James Recaps IDF Keynote [channelintel YouTube channel, Sept 16, 2010]
Why AppUp? [Intel Software TV YouTube channel, Sept 8, 2010]: “Intel’s AppUp(sm) center is gaining support from developers, so we decided to ask a developers to explain to us why they are developing apps for AppUp. This is a short compilation of some of those responses. If you have your own thoughts on “Why AppUp?”, please tell us here or post your own video. For more information on developing applications for Intel’s AppUp(sm) center go to the AppUp(sm) developer center”
Intel Opens Software App Store, Offers New Intel Atom Chips [press release, Sept 10, 2010]
NEWS HIGHLIGHTS
- Intel® AppUpSM center for netbooks now generally available, with new Adobe AIR applications, Microsoft Silverlight, and support from Asus, Best Buy, Croma and Dixons.
- New Intel® Atom™ E600 SoC series creates amazing developer flexibility for markets such as car entertainment, Internet phones, and smart grid devices.
- Intel also outlines forthcoming Intel® Atom™ processor CE4200, the next-generation CE SoC that enables 3-D-TV video, “sync-and-go,” and power-saving capabilities for smart TV experience.
INTEL DEVELOPER FORUM, San Francisco, Sept. 14, 2010 – During keynote presentations today at the Intel Developer Forum, Intel Corporation executives outlined several software- and hardware-related efforts as the company intensifies its System-on-a-Chip (SoC) product plans based on the Intel® Atom™ processor family.
Amid predictions of billions of additional Internet-connected devices going online, Renée James, senior vice president and general manager, Intel Software and Services Group, and Doug Davis, vice president and general manager, Embedded and Communications Group, discussed the expansion of these processors into high-growth areas including netbooks, tablets, CE, embedded, and smart phones.
James: The Best Experiences Are Created on Intel Architecture
During her keynote at Moscone Center West in San Francisco, James outlined how tightly integrated and optimized software and platforms will deliver new levels of performance, along with fresh capabilities and the importance of creating an innovative experience across the personal computing continuum – from PCs to smart phones to tablets and cars, as well as any number of Internet-connected consumer devices.
Emphasizing a seamless experience across operating systems, James introduced general availability of the Intel® AppUpSMcenter netbook app store for consumers. The Intel AppUp center includes both free and paid apps for entertainment, social networking, gaming and productivity, optimized for a netbook’s mobility and screen size. To encourage consumers to try new applications, Intel AppUp provides “try before you buy” solutions, encouraging consumers to purchase apps they otherwise might not have. The launch was also marked by the availability of Adobe* AIR applications, as well as apps from companies including Accuweather*, Barnes & Noble*, Funkitron*, Gibson Guitars*, iWin*, Kaplan*, KONAMI*, and Lifetime*.
In an effort to reach netbook owners worldwide, James announced agreements with Best Buy*, UK-based Dixons* and India-based Croma* to outfit each retailer with the Intel AppUp center – pre-installed on netbooks the stores sell, as well as available for current netbook owners to download online. Similarly, James announced plans from ASUS* to ship its version of the Intel AppUp center on netbooks, the “asus app store,” starting in October.
During her keynote, James highlighted the Intel AppUp Developer Program, designed to drive innovative applications for end users and new revenue opportunities for independent developers and software vendors with programs such as the Intel Million Dollar Development fund. Rick Vanner from The Game Creators was recognized as winner of the “Most Innovative Application” in the Intel Atom Developer Challenge for his game titled, “Goals.” James also introduced the “On Intel AppUp” ISV identifier, designed to help developers promote their applications on Intel AppUp center.
James acknowledged seamless experiences are only part of the equation. Open operating systems – such as Intel and Nokia’s* MeeGo*, hosted by the Linux Foundation – allow developers to create, invent and innovate. Pointing to contributions from industry leaders, James discussed MeeGo ecosystem momentum, highlighting a variety of MeeGo-based devices and how third-party software developments and the upcoming MeeGo Web runtime, to be released in October, will make it easier to write applications for these devices. Internet TV pioneer Amino* also joined James onstage to demonstrate how the company is taking advantage of the flexibility and openness of MeeGo to deliver an innovative MeeGo-based smart TV solution.
IDF SF 2010 Renee James Keynote Highlights [channelintel YouTube channel, Sept 14, 2010]
…
2014 will be the last year of making sufficient changes for Microsoft’s smartphone and tablet strategies, and those changes should be radical if the company wants to succeed with its devices and services strategy
For the company’s most recent “ONE Microsoft” strategy see:
– Microsoft reorg for delivering/supporting high-value experiences/activities [‘Experiencing the Cloud’, July 11, 2013]
– How the device play will unfold in the new Microsoft organization? [‘Experiencing the Cloud’, July 14, 2013]
Update: There are extremely worrying signs on the horizon as per Jan 27, 2014:
– MediaTek MT6592-based True Octa-core superphones are on the market to beat Qualcomm Snapdragon 800-based ones UPDATE: from $147+ in Q1 and $132+ in Q2
– End of the Nokia “magic” hurting European and Asian consumers while mobile carriers are uncertain about the future under the Microsoft brand
End of Update
As 2014 will be the last year of “free ride” in the smartphone and tablet spaces for ARM-based competitors of Intel – at least what Intel is insisting again [‘Experiencing the Cloud’, Jan 17, 2014] it is time to summarize the ARM-based opportunities for 2014 (note that Intel’s goal in the tablet space is only 40 million units, both Android and Windows):
Compare everything to 2014 global notebook demand forecast [DIGITIMES Research, Dec 5, 2013] which estimates that global notebook shipments in 2014 will reach around 160 million units, down from a peak of over 200 million in 2011, but the drop in 2014 will be lower than the on-year drop in 2013, with new market developments, new product opportunities, and changes in the major players’ strategies all playing critical roles in the IT industry’s future trends.
Digitimes Research: Global smartphone shipments to top 1.24 billion units in 2014 [Jan 14, 2014]Global smartphone shipments are expected to top 1.24 billion units in 2014, with Samsung Electronics, Apple, LG Electronics, Sony Mobile Communications, Lenovo, Huawei [according to the company: 52 million units in 2013 vs 60 million target] , Microsoft, ZTE, Coolpad and TCL serving as top-10 vendors, according to Digitimes Research.Apple may see its shipments double in 2014 largely due to increased shipments to China and Japan as it will benefit from its cooperation with the largest telecom operators in the two countries, said Digitimes Research.The growth rate for Samsung will be limited in 2014 as its sales in the US, China and Japan will be depressed by growing popularity of iPhones.China-based Lenovo, Huawei and Coolpad are expected to step up their efforts to boost sales in overseas markets after being enlisted among the top-10 vendors due to higher shipment volumes in the home market in China.However, TCL and ZTE will continue to ship smartphones to overseas markets mainly, but will also strengthen sales in China, with domestic sales to account for less than 50% of their total shipments in 2014, commented Digitimes Research.This article is an excerpt from a Digitimes Research Special Report (2014 global smartphone market forecast).Digitimes Research: China smartphone-use application processor shipments edge up 2.4% in 4Q13 [Jan 15, 2014]Shipments of application processors for smartphone applications to China grew 2.4% sequentially and 20.8% on year in the fourth quarter of 2013, according to data compiled by Digitimes Research.MediaTek saw its AP shipments decline 3.9% sequentially in the fourth quarter due to inventory checks at clients and a high growth recorded in the previous quarter.However, it was a 20% sequential shipment decline suffered by Qualcomm the fourth quarter that weakened the growth momentum of the application processor sector, said Digitimes Research.Meanwhile, MediaTek has been shifting its focus to the high-margin segment, instead of seeking high shipment growth. China-based Spreadtrum Communications was hit with high inventory of TD-SCDMA chips and slow sales of its dual- and quad-core solutions, Digitimes Research indicated.Qualcomm also saw its performance weaken in the fourth quarter as its QRD (Qualcomm reference design) chips were less competitive than those offered by rivals in terms of product features.This article is an excerpt from a Chinese-language Digitimes Research report. Click here if you are interested in receiving more information about the content and price of a translated version of the full report. |
Digitimes Research estimates that in 2014 global tablet shipments will reach 289 million units [Dec 31, 2013]China white-box makers add extra value to tablets as cost reduction is no longer possible [DIGITIMES Research, Jan 16, 2014]China white-box players have not been able to lower their Wi-Fi-based tablets’ prices since the third quarter of 2013 because there is no room for further reductions in their BOM costs.The average BOM cost for a white-box tablet – most of which adopted a dual-core processors – stood at about US$25 as of the fourth quarter of 2013. Dual-core processor pricing could not drop any further, as their average prices came to about US$4, only less than US$1 higher than that of a single-core one.Memory and 7-inch TN LCD panels are the two key components that account for major shares of white-box tablet BOM costs. However, most panel suppliers have been only willing to upgrade specifications instead of dropping their quotes, and therefore, white-box players have been left with upgrading their devices with better panels without an option of reducing the panel cost.While cost reduction is no longer a feasible way to attract consumers, many white-box players have turned to push tablets with phone functions to increase their devices’ functionalities and value. The devices also provide higher gross margins for vendors.Digitimes Research estimates that currently, 80% of white-box tablets are available in countries other than China, because white-box tablets with phone functions have seen rising demand in Russia and other markets in Eastern Europe and Southeast Asia since the second half of 2013.China white-box players’ partnerships with regional brand vendors in emerging markets have also helped raise local consumers’ demand for tablets with phone functions.In the first half of 2013, most white-box tablets with phone functions adopted China-based Allwinner Technology’s solution which combined an entry-level single-core processor with a discrete baseband module. However, many white-box device makers have turned to MediaTek solutions for their tablets since the second half of 2013 after the Taiwan-based chipmaker also integrated a baseband chip into its tablet processor solution.MediaTek’s solution is more expensive, but its support for product development and hardware design has given it an upper hand over competitions. Meanwhile, independent design houses (IDHs), which provide white-box players with product design services, also started to design tablets using MediaTek’s smartphone processors in the second half of 2013, which prompted white-box players to adopt MediaTek’s solutions.Digitimes Research estimates that tablets with phone functions will account for 40% of 7-inch white-box tablet shipments in 2014, up from 20% in 2013. |
In 2014, smartphones are expected to continue penetrating rapidly into emerging markets such as Russia, India, Indonesia and Latin America, while China’s smartphone shipments will see weakened on-year growth in the year, but still enormous volume. Within the top-10 smartphone vendors in 2013, four of them are from China and in 2014 more China-based vendors are expected to enter the top 10.Three China-based handset vendors increase component deliveries [DIGITIMES, Dec 11, 2014]China-based handset vendors Xiaomi Technology, Gionee and Hisense have been taking increasing deliveries of panels and touch panels from suppliers in preparation for launching new models during the peak period before the 2014 Lunar New Year at the end of January, according to Taiwan-based supply chain makers.Other China-based vendors including Lenovo, Huawei Device and Oppo have begun to follow suit, the sources indicated.Xiaomi has seen success in marketing its high-end Xiaomi 3, mid-range Xiaomi 2S and entry-level Hong-mi (Red Rice), the sources noted.Gionee focuses on marketing high-end smartphones priced above CNY2,000 (US$328) through general retail chains without cooperation with China’s three mobile telecom carriers, the sources indicated. Gionee has shipped more than two million smartphones a quarter so far in 2013.Hisense is among several licensed vendors of 4G smartphones and has launched the 5-inch X6T, its first 4G smartphone featuring TD-LTE, LTE-FDD, TD-SCDMA, WCDMA and GSM, on 12 frequency bands, the sources noted. Hisense has taken delivery of components for use in more than one million handsets to be launched before the 2014 Lunar New Year, the sources noted.China market: Xiaomi lowers price for Hongmi smartphone [DIGITIMES, Jan 7, 2014]China-based vendor Xiaomi Technology has reduced the retail price for its budget TD-SCDMA smartphone, the Hongmi, launched in August 2013, from CNY799 (US$132) to CNY699, heralding upcoming competition in the Android smartphone segment in China, according to industry watchers.Rival vendor Huawei is likely to counteract by slashing the prices of its Honor-branded budget smartphones, while other local brands in China are also expected to follow suit soon, said the observers.Optimizing its policy of offering smartphones with high hardware specifications and yet at low prices, Xiaomi has managed to ramp up its shipments to over three million units a month and is expected to ship over 40 million smartphones in 2014, the sources estimated. [According to Xiaomi: “7.2 million devices … in 2012 and 18.7 million …bought in 2013. … for 2014 – the CEO expects forty million Xiamoi smartphones to be bought”]Asustek expected to ship 2014 target of 5 million smartphones [DIGITIMES, Jan 7, 2014]Asustek Computer unveiled three ZenFone-series smartphones for the opening of CES 2013. Viewing that ZenFone models have comparatively high price-performance ratios, Asustek will be able to hit its target shipments of five million smartphones for 2014, and is likely to ship 8-10 million units, according to market analysts.The three ZenFone models will initially launch in the Taiwan, China and Southeast Asia markets in March at contract-free retail prices of US$99 for the 4-inch model, US$149 for the 5-inch, and US$199 for the 6-inch.All three models are equipped with Intel Atom processors and Asustek will launch 3-4 models also with Atom processors in the second half of 2014, the sources indicated.Since Intel has offered incentives to attract PC vendors to adopt its platforms for smartphones, Asustek is expected to procure Atom processors at discount prices and receive subsidies from Intel for marketing the devices, the sources said.Asustek likely to release smartphone orders to China ODMs in 2H14, says paper [DIGITIMES, Jan 15, 2014]Asustek Computer does not rule out the possibility of tying up with handset ODMs in China for the production of smartphones in the second half of 2014, the Chinese-language Economic Daily News (EDN) has quoted company CEO Jerry Shen as saying.After unveiling five new models at the recently concluded CES 2014, Asustek plans to launch another five smartphones in the second half of the year, and therefore it needs more ODMs to support production, Shen was quoted as indicating.The three ZenFone-series smartphones out of the five models unveiled by Asustek at CES 2014, with displays sized in 4-, 5-, and 6-inch, will be available for US$99, US$149 and US$199 unlocked, respectively, and are designed to take on China-based rivals in the entry-level smartphone segment.The possible switch of orders to China-based ODMs may affect its current production partners in Taiwan, including Wistron and Pegatron, said the paper.Digitimes Research: Asustek ZenFone smartphones have lower price-performance ratios than comparable models from China [Jan 17, 2014]Asustek Computer unveiled three ZenFone-series smartphones at CES 2014 and will initially launch the models in the Taiwan, China and Southeast Asia markets in March with prices comparable to low-cost models offered by China-based Xiaomi Technology and Huawei. But the price-performance ratios of the ZenFones will be still lower than rival models from China-based vendors due to the use of different marketing channels, according to Digitimes Research.China-based vendors such as Huawei and Coolpad have been duplicating the business model initiated by Xiaomi by introducing entry-level models with higher hardware specifications and marketing the gadgets mainly through the Internet.Leveraging subsidies offered by telecom operators, Asustek has been able to lower prices for its ZenFone models to levels comparable to those offered by Xiaomi, Huawei and Coolpad, but the price-performance ratios are lower than of the Hongmi smartphone from Xiaomi, the Honor 3C from Huawei and the Great God F1 from Coolpad, due to markup costs added by channel operators in China selling the ZenFones.Due to the lower price-performance ratios, Asustek’s goal of shipping over five million smartphones in 2014 through a low-pricing model remains hard to achieve, commented Digitimes Research.This article is an excerpt from a Chinese-language Digitimes Research report. Click here if you are interested in receiving more information about the content and price of a translated version of the full report. |
Total: ~289+ million
|
More information (going back to end of July 2013) which is directly related to the possible changes on the 2014 markets in terms of 2014 will be the last year of “free ride” in the smartphone and tablet spaces for ARM-based competitors of Intel – at least what Intel is insisting again [‘Experiencing the Cloud’, Jan 17, 2014]:
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Nokia should introduce an Android forked smartphone for the $75-120 range in order to enhance its Asha Software Platform strategy [‘Experiencing the Cloud’, Jan 17, 2014]
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China market: Acer launches CNY599 7-inch tablet [DIGITIMES, Jan 17, 2014]
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Microsoft to open Allwinner entry into Windows RT, for the production of 900 yuan (US$149) level Windows RT tablet [‘USD 99 Allwinner’, Jan 16, 2014]
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The first wave of computational photography capabilities from Qualcomm for its new Snapdragon 805 SoCs [‘USD 99 Allwinner’, Jan 4, 2014]
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The Cortex-A53 as the Cortex-A7 replacement core is succeeding as a sweet-spot IP for various 64-bit high-volume market SoCs to be delivered from H2 CY14 on [‘Experiencing the Cloud’, Dec 23, 2013]
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MediaTek MT6592-based True Octa-core superphones are on the market to beat Qualcomm Snapdragon 800-based ones [‘Experiencing the Cloud’, Dec 22, 2013]
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The future is here: Yes, it is Microsoft Surface 2 with modern apps only! (And ARM, not x86/x64!) [‘Experiencing the Cloud’, Nov 17, 2013]
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Q3’13 smartphone and overall mobile phone markets: Android smartphones surpassed 80% of the market, with Samsung increasing its share to 32.1% against Apple’s 12.1% only; while Nokia achieved a strong niche market position both in “proper” (Lumia) and “de facto” (Asha Touch) smartphones [‘Experiencing the Cloud’, Nov 14, 2013]
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The tablet market in Q1-Q3’13: It was mainly shaped by white-box vendors while Samsung was quite successfully attacking both Apple and the white-box vendors with triple digit growth both worldwide and in Mainland China [‘Experiencing the Cloud’, Nov 14, 2013]
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The first multimode Android tablets and laptops from Lenovo [‘Experiencing the Cloud’, Nov 14, 2013]
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Leading PC vendors of the past: Go enterprise or die! [‘Experiencing the Cloud’, Nov 7, 2013]
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Intel is ready to push big in smartphones next year with its winning multimode voice and data, multiband LTE modem technology capable of global LTE roaming via a single SKU [‘Experiencing the Cloud’, Nov 5, 2013]
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Leading edge Nokia phablets for both entertainment and productivity: Lumia 1320 targeting the masses at $339, and Lumia 1520 the imaging conscious business users and individuals at $749 [‘Experiencing the Cloud’, Oct 26, 2013]
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Why Intel is pressed to go as far down as to $99 with its Android tablet prices (but not with Windows 8.1)? [‘Experiencing the Cloud’, Oct 16, 2013]
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Dell’s all Intel tablets and laptops targeting the evolving mobile workforce even with their most consumer specific Android tablets [‘Experiencing the Cloud’, Oct 3, 2013]
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Amazon’s move into overall leadership: Kindle Fire HDX with Snapdragon 800, “revolutionary on-device tech support” (Mayday), enterprise and productivity capable Fire OS 3.0 forked from Android 4.2.2 etc. PLUS a significantly enhanced, new Kindle Fire HD for a much lower, $139 price [‘Experiencing the Cloud’, Sept 27, 2013]
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Multi-tasking and multi-window view used together for high performance productivity scenarios in the state-of-the-art UX environment of Microsoft Windows 8.1 – the ultimate solution not available with Apple and Android devices [‘Experiencing the Cloud’, Sept 26, 2013]
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2nd generation Microsoft Surface family of productivity tablets priced upto $2420 (when for an All-in-One configuration) [‘Experiencing the Cloud’, Sept 24, 2013]
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The long awaited Windows 8.1 breakthrough opportunity with the new Intel “Bay Trail-T”, “Bay Trail-M” and “Bay Trail-D” SoCs? [‘Experiencing the Cloud’, Sept 14, 2013]
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The new Air Command S Pen User Experience making the Samsung Galaxy Note 3 phablet, and Galaxy Note 10.1, 2014 Edition tablet next-generation devices [‘Experiencing the Cloud’, Sept 12, 2013]
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Companion Device Computing as envisaged and implemented by Pranav Mistry and his TTT team from Samsung: the case of Galaxy Gear + Galaxy Note 3 [‘Experiencing the Cloud’, Sept 12, 2013]
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Samsung Exynos 5 Octa with Heterogeneous Multi-Processing and GPU Compute is the hidden gem in the Galaxy Note 3 and GALAXY Note 10.1, 2014 Edition, launched at ‘Samsung UNPACKED 2013 Episode 2’ event [‘Experiencing the Cloud’, Sept 12, 2013]
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Xiaomi announcements: from Mi3 to Xiaomi TV [‘Experiencing the Cloud’, Sept 3, 2013]
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Assesment of the Xiaomi phenomenon before the global storm is starting on Sept 5 [‘Experiencing the Cloud’, Aug 30, 2013]
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Windows [inc. Phone] 8.x chances of becoming the alternative platform to iOS and Android: VERY SLIM as it is even more difficult for Microsoft now than any time before [‘Experiencing the Cloud’, Aug 20, 2013]
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Android to overtake the overall PC market? [‘Experiencing the Cloud’, Aug 20, 2013]
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With Android and forked Android smartphones as the industry standard Nokia relegated to a niche market status while Apple should radically alter its previous premium strategy for long term [‘Experiencing the Cloud’, Aug 17, 2013]
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Google Play catchup with iOS App Store and its way of assuring compatibility across Android 1.6 to 4.3 [‘Experiencing the Cloud’, Aug 15, 2013]
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Superphones turning point: segment satured with Tier 1 globals while the Chinese locals are at less than 40% of the Samsung price [‘Experiencing the Cloud’, Aug 3, 2013]
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Xiaomi, OPPO and Meizu–top Chinese brands of smartphone innovation [‘Experiencing the Cloud’, Aug 1, 2013]
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GiONEE (金立), the emerging global competitor on the smartphone market [‘Experiencing the Cloud’, July 22, 2013, Jan 17, 2014]
MediaTek MT6592-based True Octa-core superphones are on the market to beat Qualcomm Snapdragon 800-based ones UPDATE: from $147+ in Q1 and $132+ in Q2
[‘Experiencing the Cloud’, July 22-29, 2013; Jan 27, 2014]
Nokia should introduce an Android forked smartphone for the $75-120 range in order to enhance its Asha Software Platform strategy
In order to increase its presence in the sub $120 market (see Lumia 520 for Rs. 8850, i.e. US$ 144 in India, and US$121.5 in China) it is obvious that Nokia should take the next step in its Asha Software Platform Strategy with its recent stance being the following one:

More information: Q3’13 smartphone and overall mobile phone markets: Android smartphones surpassed 80% of the market, with Samsung increasing its share to 32.1% against Apple’s 12.1% only; while Nokia achieved a strong niche market position both in “proper” (Lumia) and “de facto” (Asha Touch) smartphones [‘Experiencing the Cloud’, Nov 14, 2013]
That is a definite gap exists in Nokia offerings between US$75 and US$120. Also this gap could only be filled with an Android forked offering only. Therefore we should (first time during the whole existence of this trend-tracking blog) take seriously the ongoing rumors about such an offering, the so called Nokia Normandy project., despite all uncertainties of not only the Microsoft takeover of the Nokia device business, but also the uncertainties about the next CEO of Microsoft and the company strategy in smartphones which will come as the result of that selection.
I should include here the latest summary about that from Wikipedia as it “is being considered for deletion in accordance with Wikipedia’s deletion policy”:
Nokia Normandy [Wikipedia excerpt, Jan 17, 2014]
The Normandy, previously known as ‘Project N’, the ‘Asha on Linux project’ and “MView”, is a low-end Android device under development by Nokia.
Described as a potential “game changer”,[1] the project has garnered substantial interest from the media, including coverage from New York Times,[2] Engadget,[3]Stuff,[4] Forbes,[5] Gizmodo,[6] The Verge,[7] CNET[8] and The Times of India.[9]
Manufacturer: Nokia
- Series: unknown; possibly Asha
- Type: Smartphone
- Form factor: Slate
- Operating system: Modified Android KitKat 4.4.1
- System on chip: Believed to be a Qualcomm Snapdragon 200 8225Q
- CPU: Either 1.0 GHz dual-core or unspecified quad-core Qualcomm
- Display: 4″, 854 x 480
- Rear camera: 5MP
Background
Despite choosing the Windows Phone operating system for its smartphones (The Lumia series), Nokia had experimented with the Android platform in the past. Images of a Nokia N9 running Android 2.3 were leaked in 2011. They were believed to be likely genuine, as Steven Elop had mentioned Nokia had considered Android in the past.[10]
On 13 September 2013, the New York Times writer Nick Wingfield revealed that Nokia had been testing the Android operating system on its Lumia hardware, and a second project, known as ‘Asha on Linux’ used a forked version of Android without Google services.[2]
The Chinese technology site CTechnology revealed that, despite the announced merger of Nokia’s handset division with Microsoft, development of the project was continuing until November and 10,000 prototype units had been manufactured by Foxconn containing a Qualcomm Snapdragon 200 8225Q chip.[11]
However, a new report by Tom Warren from The Verge on 11 December 2013 showed the Asha-like device, codenamed ‘Normandy’ for the first time, stating that despite the finalisation of the acquisition, development of the device is continuing.[7] AllThingsD suggested that Microsoft may not actually axe development on the device.[12]
A further report by CTechnology on the 14th December claims that the device development had been halted, along with an Android-based 7-inch Snapdragon 400 tablet. The two projects were, it was claimed, to have been created by Nokia’s CTO division which is not being acquired by Microsoft, with Peter Skillman, the head of UX Design, at the helm of the UI design. The report claims wearable devices are the new focus of the CTO division.[13][14][15]
A further leak by @evleaks showed a press image with several colour options for the phone.[16]
According to NokiaPowerUser, the device is dual-sim with a 4-inch display, stating that the model number is RM-980, and has a 640×360 resolution.[17] In a second report, they suggest the device may be a member of the Asha range as team was headed by Egil Kvaleberg (from Smarterphone) and UI lead by Peter Skillman (who worked on the Asha Platform‘s Swipe UI).[18]
A tweet by @evleaks on 31 December 2013 stated that “The reports of Normandy’s death have been greatly exaggerated“.[19]
A leak on the ITHome technology website showed a blurred image of the phone, and the app drawer of its’ UI in operation, confirming it is a dual sim device. However, no Nokia logos were found on the device.[20]
@evleaks later posted screenshots of the UI, showing the lock screen and Skype in action.[21]
The device later showed up on the AnTuTu benchmark software as Nokia A110, with KitKat 4.4.1, a 5MP camera and an 854 x 480 display.[22]
Two new photos of the Engineering prototype were once again leaked, and the device is widely expected to be released at MWC 2014.[23] One shows a different app launcher to one in a previous leak, suggesting it is a placeholder.[24]
On 13 January 2014, a press photo showing the tile-like UI of the home screen was leaked,[25] and was accompanied by a screenshot of the Asha platform‘s Fastlane-style notification centre the next day.[26]
According to Eldar Murtazin, Microsoft is not keen on the idea, mentioning there are “too many politics” around the project. He claims, if it is released at all, it will have to be in February, before Nokia’s devices acquisition is finalised.[27]
Another source, speaking to TechnoBuffalo, in contrast, suggested Microsoft may use the device as a trojan horse to increase Windows Phone adoption.[27]
References
- Nokia Normandy surfaces online: A game changer in Android domain?
- http://bits.blogs.nytimes.com/2013/09/13/behind-microsoft-deal-the-specter-of-a-nokia-android-phone/?_r=0
- Rumored Nokia Normandy prototype surfaces on Twitter, reveals little
- Nokia Normandy – an Android phone with Lumia DNA | Stuff
- Microsoft Should Embrace Nokia’s Android Project – Forbes
- Nokia’s Alleged Normandy Android Phone Leaks | Gizmodo UK
- Staff, Verge (2013-12-10). “This is Nokia’s Android phone”. The Verge. Retrieved 2014-01-08.
- Nokia’s version of Android looks sleek in leaked pics | CNET UK
- Nokia Android phone Normandy’s photo leaked – The Times of India
- Savov, Vlad. (24 June 2011) Nokia’s Android flirtations revealed. Engadget.com. Retrieved on 2013-07-14.
- Nokia still working on Android phone, won’t cancel until November. Foxconn already made 10K prototypes. Unwired View (2013-09-19). Retrieved on 2013-11-27.
- “Why Microsoft Might Not Kill Nokia’s Android Phone – Ina Fried – Mobile”. AllThingsD. 2013-12-11. Retrieved 2014-01-08.
- “Nokia abandons Peter Skillman led Android adaptation plans, refocuses on wearables, smart glasses for 2015”. Unwired View. 2013-12-16. Retrieved 2014-01-08.
- Swanner, Nate (2013-12-16). “Nokia Android phone, along with other projects, might be shelved”. Android Community. Retrieved 2014-01-08.
- ^ CTECH (2013-12-14). “诺基亚已放弃 Android 手机/平板计划,未来将力推穿戴式设备 | C科技”. Ctechcn.com. Retrieved 2014-01-08.
- “New Nokia Normandy leak shows the Android device in several colors”. PhoneDog. 2013-12-23. Retrieved 2014-01-08.
- “Dual-Sim RM-980 may be Nokia Normandy with 4-inch display | NPU”. Nokiapoweruser.com. 2013-12-11. Retrieved 2014-01-08.
- “More details about Nokia’s “Project N”. Why Android, the Team & missed oppurtunity. | NPU”. Nokiapoweruser.com. 2013-12-24. Retrieved 2014-01-08.
- “Twitter / evleaks: The reports of Normandy’s death”. Twitter.com. Retrieved 2014-01-08.
- “Nokia Normandy Android smartphone reportedly shown in new leak”. BGR. 2014-01-02. Retrieved 2014-01-08.
- “Latest Nokia Normandy leak includes screenshots of custom Android software”. PhoneDog. Retrieved 2014-01-08.
- “Nokia Normandy shows up on AnTuTu. 5 MP Cam, 854 x 480 display, running Android KitKat 4.4.1. | NPU”. Nokiapoweruser.com. Retrieved 2014-01-08.
- “Engineering prototype of Nokia Normandy leaks in a live photo – GSMArena.com news”. Gsmarena.com. Retrieved 2014-01-12.
- Image of Nokia’s Android phone prototype Normandy leaked [Update with Android skin UI] – Neowin
- Nokia ‘Normandy’ budget Android phone purportedly leaked in multiple images – NDTV Gadgets
- Richard Goodwin (2014-01-13). “What is Nokia’s Normandy Project? It’s Android, Jim. But not as we know it…”. Know Your Mobile. Retrieved 2014-01-17.
- “Nokia Normandy Android Phone Ready, If Politics Don’t Get in the Way, Sources Say”. TechnoBuffalo. Retrieved 2014-01-17.
2014 will be the last year of “free ride” in the smartphone and tablet spaces for ARM-based competitors of Intel – at least what Intel is insisting again
With 2013 performance of only 10 million tablet chip sets (for Windows mostly) Intel is still confident in its ability to deliver 40 million of those (with increased Android portion) in 2014. To achieve this they will be doing a lot of enabling across the industry to take the Bay Trail-based tablet BOM cost down to an equivalent level. They expect that the company’s overall margin will be hit just by 1.5% because of this required in 2014 effort. They are saying that Intel will be safe from 2015 on as moving to 14nm process technology with next-generation (even in terms of micro-architecture) Broxton and SOFIA SoCs for tablet and smartphone devices. They are basing this statement on their inherent “transistor density” advantage against TSMC from that point in time on, despite some analysts’ opinion of the economy of scale advantage of TSMC in terms of the number of wafers produced.
Meanwhile the possible direction of leading OEMs got a hint with New Acer CEO introduced to the media [Formosa EnglishNews, Jan 14, 2014]
With media generally reporting that Acer’s biggest mistake was its too early and too heavy bet on ultrabooks it is clear that OEMs will take a very cautious approach with Intel’s efforts to decrease the Bay-Trail based tablet costs down on the BOM level, as it is exactly what happened with ultrabooks. Instead the will try to solidify their tablet market position with ARM-based tablets in all segments of the tablet market, from the lowest cost upto the premium. Moreover, Jason Chen’s appointment to the CEO position of Acer is also showing that even for ongoing efforts OEMs need a very detailed and deep understanding of the SoC manufacturing and even the process technologies. Take note of Jason Chen’s history of employment in order to understand that:
- TSMC: 2005-2013
- Intel: 1991-2005
- IBM: 1991-1998
In other regards we only know that Acer to start new operation strategy in April to focus on BYOC (Build Your Own Cloud) [DIGITIMES, Jan 13, 2014] and that “In the future, all of Acer’s businesses including desktop, notebook and tablet will involve the BYOC platform and it is hoping to strengthen its product lines through the services.” It will be interesting to watch what that means as my previous conclusion was Leading PC vendors of the past: Go enterprise or die! [‘Experiencing the Cloud’, Nov 7, 2013].
Now back to the Intel related information in terms of details in their earnings call. Note before that the correlation of Intel and Microsoft stock prices (as well that the stock market was absolutely not happy with Intel results and especially with the “flat 2014” outlook):
The company’s stance for 2014 is indeed not rosy as Intel to reduce global workforce by five percent in 2014 [Reuters, Jan 17, 2014].
From: Intel’s CEO Discusses Q4 2013 Results – Earnings Call Transcript [Seeking Alpha, Jan 16, 2014]
Inserted slides are from Investor Meeting – Stacy Smith (CFO) [Nov 21, 2013] while the acompanying text is from Intel Shares Mobile Progress, Priorities and Product Pipeline at Annual Investor Day [Technology@Intel, Nov 25, 2013] if reference is not put underneath
[On transistor density and wafer cost]
Mark Lipacis – Jefferies
Thanks for taking my question. At the Analyst Day, you addressed your view on transistor density and your expectation for leadership on that vector, but I have to say this discussing that idea with investors is a consensus view that seems to be that Intel has an inherent wafer cost disadvantage that relative to TSMC that neutralizes or more than neutralizes your transistor density advantage and the argument is that TSMC ships more wafers and therefore has more better purchasing power than you and its lower labor cost, so net-net, they have just a big huge advantage of wafer cost that you should have a hard to, too hard of a time to overcome. So my question is do you think that’s a fair view. Can you help us talk to the relative elements of the wafer cost and how you think you can compare? Any kind of help that you give us on the cost dimension would be extremely helpful. Thank you.

From: CES: Process Will Still Win in Mobile, Says Intel’s Eul [Barrons.com, Jan 9, 2014]
Eul points out that Qualcomm, and other competitors such as Nvidia (NVDA) and Broadcom (BRCM), all of whom are dependent on Taiwan Semiconductor Manufacturing Company to actually make the chips they design, will run into a problem as Taiwan Semi’s technology stops scaling.
Intel had made the point at the analyst day presentation, and Eul repeated it: As TSMC moves from 28 nanometer to 20 nanometer, it will run into a problem at the subsequent step, 16 nanometer, where TSMC will not add any real reduction in transistor size. That, says Eul, means that 16-nanometer parts a few years from now will be stuck at a 20-nanometer feature size while intel presumably zooms ahead to 10 nanometer by that time.
And what that means is that, unable to scale the density of a chip as Intel can, Qualcomm and Nvidia and Broadcom and the others will not be able to integrate as many parts as Intel on a single semiconductor die.
And so to those who point out that Intel hasn’t yet released its integrated baseband chip, Sofia, mentioned above, Eul contends the company will have the last laugh in a few years’ time as Qualcomm and the rest hitting a scaling wall.
Brian Krzanich – Chief Executive Officer
You know I think the first thing to remember is that what really counts in all of this is transistor cost and what we really talk about in our Moore’s Law of Curves and when we talk about transistor density is driving a consistent cost reduction of the transistors and so wafer cost is one segment of that. I’m not going to comment on you know TSMC’s wafer cost versus our wafer cost but we feel confident that our relative level of scaling and our internal wafer cost are such that we believe we have a leadership position in transistor cost.
When you’re talking about any product whatever it is, a logic product that’s a low-end microprocessor for wearable or internet of things or high-end Xeon server. You’re talking about the number of case and hence the number of transistors required to put that logic device together, it doesn’t matter whose technology it’s on to some extent. It doesn’t matter what node and so the more cost effective those transistors are whether it’s 500 million or 3 billion the lower the product cost there is and that’s really what we focus on and why we focus on transistor cost. So I think we stand by our what we said at the investor meeting.
[On tablets]
Brian Krzanich: Our disclosure in November of a new smartphone and tablet road map that will include SoFIA our first IA SSD with integrated comps later this year is further evident that we’re innovating and bringing products to market at faster pace. Looking ahead 2014 will be an exciting year as we build further on this new foundation. We have established a goal to grow our tablet volumes to more than 40 million units. Within an emphasis on the value segment. As we’re finishing 2013 with more than 10 million units and a strong book of design wins we’re off to a good start.
Stacy Smith: In the tablet market, we launched the Bay Trail SoC and have started to expand our footprint and market signature in this growing market.

The 4X Tablet Campaign: This year, Intel increased its focus on tablets with key design wins and the introduction of Bay Trail. Next year, Intel plans to increase tablet volumes by 4X! Eul signaled a rich pipeline of tablet and phablet design wins for Bay Trail including Android and Windows devices spanning price points from premium to sub $99 products from leading OEMs and the China tech ecosystem. He also said industry leading performance, competitive battery life, cost-reduced SOCs and unique features like 64 bit will help drive growth. Intel gave a first-time demo of the performance gains achieved with a 64 bit Bay Trail system running Windows and showed a 64 bit kernel running on an Android tablet.
Note the details about the 2014 tablet market of ~289+ million units in the 2014 will be the last year of making sufficient changes for Microsoft’s smartphone and tablet strategies, and those changes should be radical if the company wants to suceed with its devices and services strategy [‘Experiencing the Cloud’, Jan 17, 2014] post of mine. The 40 million target of Intel is therefore less than 14% of that.
[regarding: So on the tablet strategy to get the 40 million you’re saying it’s going to be a 1.5 percentage hit.
CFO Commentary on Fourth-Quarter and Full Year 2013 Results
2014 Outlook
Gross Margin Reconciliation: 2013 to 2014 Outlook (59.8% to 60% +/- a few points)
– 1.5 points: Tablet impact
Let’s say you guys get into the second half of the year and you’re not quite to the 40 million if it’s a pretty significant short fall. Would you consider canning that strategy I guess I’m just wondering what the commitment is if the volumes aren’t there but the cost is there by the end of the year?]
Brian Krzanich: This isn’t a price reduction as normal price reduction would be; it’s not where you are just simply reducing. It’s truly a BOM cost equalizer and remember a lot of our 40 million tablets in ’14 will be based on Bay Trail. Bay Trail was originally designed for Avoton-based PC segments and the upper end tablet [and all Windows]. And so it’s what we are doing here is doing a BOM cast delta relative to the, what the mid and lower end tablets require. And so those are things like Bay Trail may require more layers of a printed circuit board for the board itself, more components on the board and tighter power management controls and things like that. We have a whole program to reduce those throughout the year. So that gives us confidence that as we go through the year, the BOM cast delta will shrink, but if the volume didn’t show up for some reason and I am not going to say that, that’s what’s going to happen, but I am confident it will, but if it didn’t it’s on a per unit basis. And so the spending on that contra would be reduced equivalently.
Stacy Smith: And I would just add as Brian said we are doing a lot of enabling across the industry to take the BOM cast out in equivalent. These are costs at the system level not at our chip level and it will vary a lot by SKU, but to give you a sense for a Bay Trail platform from the beginning of the year to the end of the year we think that, that BOM penalty drops by more than half. And so it kind of gets better out in time. And then when we get to the Broxton generation we think it’s de minimis.
Brian Krzanich: Both Broxton and SoFIA are just specifically designed to eliminate that delta.

Say “hello” to SoFIA: By the end of 2014, Intel will deliver a new integrated Atom processor + communications solution for entry and value smartphones and tablets, code-named SoFIA. In his presentation, Eul highlighted that Intel’s Infineon wireless assets make the company an “incumbent” in the mobile phone market, shipping more than 360M mobile platforms a year spanning 2G and 3G solutions. He said SoFIA builds on the proven 3G communications platform to deliver a competitive and highly integrated, IA-based mobile solution aimed at the fast-growing market for entry smartphones and tablets. The 3G version of SoFIA is expected by the end of 2014, and Eul said an LTE version would follow in the first half of 2015.
Accelerated Mobile Roadmap: While specific product details will be saved for a later date, Eul signaled a robust pipeline of new Atom processors and multi-comms solutions for 2014 and beyond to address devices spanning market segments from entry to performance smartphones and tablets, an approach he called “market-oriented pragmatism.” In addition to SoFIA, Eul noted:
…
-
Broxton – in 2015 Intel plans to deliver a 14nm, 64 bit SOC based on a new, next generation Atom architecture (Goldmont) targeted for hero devices. Broxton is being designed for pairing with Intel’s next generation LTE solutions.
[regarding: If we look at tablets and smartphone, what type of units do you need to reach for that business to stop having a material impact in gross margin from is 10 points higher utilization rates and excluding the contra revenue impact and that’s it? So just looking at the 40 million units target for this year, what type of volume do you need to get in order for gross margin to start appreciating from the west of the business if you exclude the contra revenue impact?]
Brian Krzanich: Yes, it’s hard to say. I mean, I will bridge back to our strategy here. Our strategy is that we are going to use our process technology leads. We will have leadership products that also are competitive or maybe even leadership in terms of cost and I showed some data at the investor meeting that just kind of showed the die size as we progress from Bay Trail to Broxton to SoFIA and so you can get a sense of the kinds of cost structure that we are going to have on a per unit basis. I don’t think it causes on a percentage basis. Yes, I can’t – I am not envisioning if this causes the gross margin percentage to go up, but you can definitely get to a space once we get through these contra enabling dollars where every unit we sell is accretive on a gross margin dollars per unit. It’s utilizing factories that we have in place for PCs. And so it’s a nice adder of that gross margin dollar per unit standpoint.
[regarding: Bay Trail Android tablets]
Brian Krzanich: Most of the Bay Trail Android tablets really start showing up more in Q2 than in Q1 and that’s again purely you know remember we made a shift, an original program for Bay Trail was all Windows. As we came into the midpoint of the year we sandbox [ph] shift and make it Windows and Android and so you know our OEM partners as well are targeting more towards Q2 and it’s just when you do you go and start putting back in that back to school event which is a next seasonal place where upside usually occur.
[regarding: On the smartphone or on tablet space, I think it is true that Intel has a manufacturing lead, but do you think your cost reduction efforts and then the Moore’s Law advantages ever progressed faster than the ASP declines in the space. In other words, do you think Intel can be sustainably profitable in the mobile space which is maturing?]
Brian Krzanich: Yes, we absolutely do. You saw at the investor meeting products like SoFIA, which really are going to be put on to 14-nanometer are fully integrated all the way through with the 3G option or an LTE option and that LTE is with carrier aggregation. Those kinds of products we believe are very, very cost competitive in fact leading from a cost position. In addition, we don’t talk a lot about, but we are already in that low cost Asia market. We are inch and then we are working with ODMs there. That’s actually where a lot of the innovations coming out of for some of these cost reductions on tablets and where we are getting the cost reduction ideas. So we are in that market now. We sold out of that Shenzhen low cost market in Q4. We will continue through it – through 2014 and with products like SoFIA on leading edge technology, we are very comfortable that we can get into those very low price points.
The first wave of computational photography capabilities from Qualcomm for its new Snapdragon 805 SoCs
While Nokia is leading the way with its Nokia Refocus now available for Nokia Lumia [Nokia Conversations, Nov 13, 2013]* being “a great example of computational photography” now Qualcomm is beginning to deliver such, albeit not so advanced yet, capabilities in that realm for its latest Snapdragon 805 SoCs.
* For more information see the Leading edge Nokia phablets for both entertainment and productivity: Lumia 1320 targeting the masses at $339, and Lumia 1520 the imaging conscious business users and individuals at $749 [‘Experiencing the Cloud’, Oct 26, 2013] post of mine.
** INSERTED LATER For the S805 SoC itself watch this CES 2014 recorded video:
Qualcomm Snapdragon 805, Adreno 420, HEVC 4K decode, 802.11ac, 4G LTE and more [Charbax YouTube channel, Jan 12, 2014]
END OF INSERT ***
Back in March 2013 Qualcom touted the following capabilities for its (then) top of the line Snapdragon 800 processors: High Performance Camera—Voice Activation—High Performance HD Video—3D Gaming—CPU Performance—Embedded Applications. With short videos included in a whole Youtube playlist you could easily understand each of them.
Then this was evolved into Professional photography, now in your pocket [Oct 21, 2013] in which the Snapdragon related message was formulated into:
Snapdragon 800 series mobile processors are designed to give your mobile devices the features and functionality of standard video cameras available today, including image stabilization, picture-in-picture and touch-to-track selections. With Snapdragon processors, you also receive 4K “UltraHD” resolution, with dual ISPs for higher performance and thermal efficiency. This means faster, higher-quality video, increased functionality and sleek portability for performance on the go.
Now that was further evolved into the starting message of CES 2014 [Jan 3, 2014]:
Qualcomm mobile technology is going everywhere. Your home. Your car. Even your body. Qualcomm 4G LTE Advanced connects you to a whole new world of possibilities. And that’s just the beginning. We’re inventing exciting breakthroughs here, so you can have incredible experiences—everywhere.
prominently featuring the new Snapdragon 805 introduced last November with such new features as: Chroma Flash—Action Shot—OptiZoom.
So computational photography arrived first time to Qualcomm’s high-end SoCs. This is even just the beginning of an immense set of new capabilities upto computer vision and augmented reality all enabled by Qualcomm moving to Applications DSP (ADSP) [‘Experiencing the Cloud’, Feb 9, 2013].
It is time therefore to examine Qualcomm’s recent Snapdragon 805-based offerings with some details about their research roots which will also make possible to take a glimpse into the future as well.
First let’s watch the Qualcomm Snapdragon 805 Processor Action Shot Demo [Qualcomm YouTube channel, Jan 3, 2014]:
This actually demonstrates the touch-to-track (T2T) capability the essential enabler for action shots. It was already mentioned in the messages about professional photography (see in the begining). In fact on the Qualcomm’s Snapdragon 800 Performance Review [July 17, 2013] webinar for industry analysts T2T was already recognized as a “cool concept”.
Now let’s go to Qualcomm Snapdragon 805 Processor OptiZoom Demo [Qualcomm YouTube channel, Jan 3, 2014]
This has research roots in Computational Photography [Qualcomm Research›Research Areas›Computer Vision, Oct 1, 2012]
Opti-Zoom
Smartphone cameras are typically not equipped with optical zoom due to size and cost considerations. As a result, the image captured by zooming in with a smartphone is done through cropping and interpolation. This results in an image that is both blurry and highly pixelated. Opti-Zoom technology significantly improves the clarity of images captured using zoom, through the use of sophisticated image processing technology which enhances the true resolution of the image.
Chroma-Flash
There are certain challenges associated with images taken in low lighting conditions. For example, using a flash can cause the image to become over-exposed, altering the color of the image making it look unrealistic. On the other hand, not using a flash can cause the image to appear very dark. Chroma-Flash technology mitigates these challenges algorithmically and produces an image that preserves the colors, texture and brightness of the scenery.
So the above research was productized in Qualcomm Snapdragon 805 Processor Chroma Flash Demo [Qualcomm YouTube channel, Jan 3, 2014]
For this kind of research Qualcomm Research Austria is one of the company’s major bases (along with Qualcomm Research San Diego and Qualcomm Research Korea) which is running a “Qualcomm Augmented Reality Lecture Series” to provide high level talks given by highly recognized speakers from Academia in the field of computer vision and augmented reality. The RGB++: How “Side Information” Improves Computational Photography and Computer Vision [Apr 25, 2013] was one of that: (The chosen slide shown below is also referring to the original academic roots of Chroma Flash.)
Overview:
Information theory and signal processing have classically used the notion of “side information” to formally describe and analyze situations where providing more information to either the encoding or the decoding process improves system performance. We consider and extend this viewpoint to modern day imaging systems, where in addition to images representing visual information, devices also capture a variety of side information. In the ubiquitous smartphone, for example, multiple sensors (microphone, GPS, accelerometer, compass, etc.) augment the two cameras that have become the norm. Additionally, these devices are usually connected to a large network of digital data. This rich “side information” can improve the performance of imaging applications and enable completely new functionality. Using research examples from our group, ranging from near-infrared to semantics, we present applications of such “side information” enabled functionality and improvements for computational photography and computer vision.. Prof. Sabine Süsstrunk, EPFLausanne
EPFL (Ecole Polytechnique Fédéral de Lausanne, i.e. Swiss Federal Institute of Technology, Lausanne) is indeed one of leading academic research places in Europe. The EPFLNews – Dynamic video-tracking for sports without physical tags [epflnews YouTube channel, Nov 2, 2011] video is the best illustration not only for that research but also of the immense possibilities for computer vision in the future:
Finally let’s examine what Qualcomm Technologies Announces Next Generation Qualcomm Snapdragon 805 “Ultra HD” Processor [press release, Nov 20, 2013] was offering in terms of new capabilities:
Mobile Technology Leader Announces its Highest Performance Processor Designed to Deliver the Highest Quality Mobile Video, Camera and Graphics to Qualcomm Snapdragon 800 Tier
NEW YORK – November 20, 2013 – Qualcomm Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm Technologies, Inc., introduced the next generation mobile processor of the Qualcomm® Snapdragon™ 800 tier, the Qualcomm Snapdragon 805 processor, which is designed to deliver the highest-quality mobile video, imaging and graphics experiences at Ultra HD (4K) resolution, both on device and via Ultra HD TVs. Featuring the new Adreno 420 GPU, with up to 40 percent more graphics processing power than its predecessor, the Snapdragon 805 processor is the first mobile processor to offer system-level Ultra HD support, 4K video capture and playback and enhanced dual camera Image Signal Processors (ISPs), for superior performance, multitasking, power efficiency and mobile user experiences.
The Snapdragon 805 processor is Qualcomm Technologies’ newest and highest performing Snapdragon processor to date, featuring:
- Blazing fast apps and web browsing and outstanding performance: Krait 450 quad-core CPU, the first mobile CPU to run at speeds of up to 2.5 GHz per core, plus superior memory bandwidth support of up to 25.6 GB/second that is designed to provide unprecedented multimedia and web browsing performance.
- Smooth, sharp user interface and games support Ultra HD resolution: The mobile industry’s first end-to-end Ultra HD solution with on-device display concurrent with output to HDTV; features Qualcomm Technologies’ new Adreno 420 GPU, which introduces support for hardware tessellation and geometry shaders, for advanced 4K rendering, with even more realistic scenes and objects, visually stunning user interface, graphics and mobile gaming experiences at lower power.
- Fast, seamless connected mobile experiences: Custom, efficient integration with either the Qualcomm® Gobi™ MDM9x25 or the Gobi MDM9x35 modem, powering superior seamless connected mobile experiences. The Gobi MDM9x25 chipset announced in February 2013 has seen significant adoption as the first embedded, mobile computing solution to support LTE carrier aggregation and LTE Category 4 with superior peak data rates of up to 150Mbps. Additionally, Qualcomm’s most advanced Wi-Fi for mobile, 2-stream dual-band Qualcomm® VIVE™ 802.11ac, enables wireless 4K video streaming and other media-intensive applications. With a low-power PCIe interface to the QCA6174, tablets and high-end smartphones can take advantage of faster mobile Wi-Fi performance (over 600 Mbps), extended operating range and concurrent Bluetooth connections, with minimal impact on battery life.
- Ability to stream more video content at higher quality using less power: Support for Hollywood Quality Video (HQV) for video post processing, first to introduce hardware 4K HEVC (H.265) decode for mobile for extremely low-power HD video playback.
- Sharper, higher resolution photos in low light and advanced post-processing features: First Gpixel/s throughput camera support in a mobile processor designed for a significant increase in camera speed and imaging quality. Sensor processing with gyro integration enables image stabilization for sharper, crisper photos. Qualcomm Technologies is the first to announce a mobile processor with advanced, low-power, integrated sensor processing, enabled by its custom DSP, designed to deliver a wide range of sensor-enabled mobile experiences.
“Using a smartphone or tablet powered by Snapdragon 805 processor is like having an UltraHD home theater in your pocket, with 4K video, imaging and graphics, all built for mobile,” said Murthy Renduchintala, executive vice president, Qualcomm Technologies, Inc., and co-president, QCT. “We’re delivering the mobile industry’s first truly end-to-end Ultra HD solution, and coupled with our industry leading Gobi LTE modems and RF transceivers, streaming and watching content at 4K resolution will finally be possible.”
The Snapdragon 805 processor is sampling now and expected to be available in commercial devices by the first half of 2014.
The Meet the Snapdragon 805 “Ultra HD” Processor [Nov 20, 2013] blog post gave some more detail about the dual camera ISPs:
Camera:
- Snapdragon 805 processors also enable users to take, edit and share higher quality photos in low light conditions. The world’s first commercial mobile 1GPixel/s (Giga-pixel per second) ISP (image signal processor) packs a large increase in ISP and CPP (camera postprocessor) speed and throughput, empowering users to take sharper, higher resolution photos with advanced post-processing features for low light conditions.
The Cortex-A53 as the Cortex-A7 replacement core is succeeding as a sweet-spot IP for various 64-bit high-volume market SoCs to be delivered from H2 CY14 on
… not suprisingly as it is built on the same micro-architecture. Even Intel will manufacture Cortex-A53 based SoCs for Altera (Stratix 10 FPGA SoCs) in 2015 on its leading edge Tri-Gate (FinFET) 14nm process.
With MediaTek MT6592-based True Octa-core superphones are on the market to beat Qualcomm Snapdragon 800-based ones [‘Experiencing the Cloud’, Dec 21, 2013] MediaTek will follow up with a 4G LTE MT6595 version in January, and with a 64-bit version based on Cortex-A53 instead of Cortex-A7 in H2 CY14. In this way it will be able to compete head-on with the new Qualcomm Snapdragon 410 in the most lucrative high-volume market.
According to 大陸4G啟動 聯發科快攻 [Commercial Times, Dec 10, 2013]: “MediaTek MT6590’s first 4G modem chip is expected to begin shipping next month, in addition to 4G systems integration single chip (SoC) MT6595 has appeared earlier this month in the customer’s specification sheet, and 8-core as the main design, not difficult to see MediaTek ambition to expand high-end market.”
MediaTek delivering 4G LTE chips for verification, say paper [DIGITIMES, Dec 18, 2013]
MediaTek reportedly has delivered its first 4G LTE chip, the MT6590, to potential clients for verification. The chips are expected to begin generating revenues for the IC design house in the first quarter of 2014, according to a Chinese-language Liberty Times report. The MT6590 supports five modes and 10 frequency bands.
The news echoes earlier remarks by MediaTek president Hsieh Ching-chiang stating the company plans to launch 4G chips at year-end 2013 with end-market devices powered by the 4G chips to be available in the first quarter of 2014, the paper added.
Citing data from JPMorgan Chase, the paper said shipments of MediaTek’s first 8-core chip, the MT6592, are higher than expected and shipment momentum is likely to continue into the first quarter of 2014.
The latest news: Chipset vendors to showcase 64-bit smartphone solutions at CES 2014 [DIGITIMES, Dec 23, 2013]
Chipset players including Qualcomm, Nvidia, Marvell Technology and Broadcom all are expected to showcase 64-bit processors for smartphone applications at the upcoming CES 2014 trade show, a move which will add pressure on Taiwan-based MediaTek in its efforts to expand market share with its newly released 8-core CPUs, according to industry sources.
Qualcomm has already unveiled a 64-bit-chip, the Snapdragon 410, and is expected to begin sampling in the first half of 2014, according to the company.
Nvidia, which is familiar with 64-bit computing architectures, is expected to start volume production of 64-bit chips for smartphones in the first half of 2014 at the earliest, said industry sources.
Marvell and Broadcom are also expected to highlight their 64-bit chips at CES 2014, kicking off competition in the 64-bit chipset segment, note the sources.
Meanwhile, the vendors, as well as China-based chipset suppliers Spreadtrum Communications and RDA Microelectronics, will also exert efforts to take market share from MediaTek in the entry-level to mid-range chipset segment in 2014, commented the sources.
From: 64-bit smartphones to be ushered in 2014, say sources [DIGITIMES, Dec 11, 2013]
… Qualcomm has also claimed that the Snapdragon 410 will support all major operating systems, including Android, Windows Phone and Firefox OS and that Qualcomm Reference Design versions of the processor will be available to enable rapid development time and reduce OEM R&D, designed to provide a comprehensive mobile device platform. However, the observers noted that the Snapdragon 410 chips are aiming at the mid-range LTE smartphone segment, particularly the sub-CNY1,000 (US$165) sector in China. The launch of the mid-range 64-bit Snapdragon chips also aims to widen its lead against Taiwan-based rival MediaTek in the China market, the sources added. Qualcomm said the Snapdragon 410 processor is expected to be in commercial devices in the second half of 2014. …
Samsung Electronics is also believed to be working on its own 64-bit CPUs in house and expected to launch 64-bit capable flagship models in the first half of 2014 at the earliest, said the observers.
The 64-bit versions of CPUs from MediaTek, Broadcom and Nvidia are likely to come in late 2014 or in 2015, added the sources.
Google is expected to accelerate the upgrading of its Android platform, providing an environment for software developers to work on related 64-bit applications, commented the sources.
Taiwan IC suppliers developing chips for MediaTek smartphone solutions [DIGITIMES, Dec 18, 2013]
MediaTek’s growing shipments of smartphone solutions, which are expected to top 200 million units in 2013 and 300 million units in 2014, have encouraged Taiwan-based suppliers of LCD driver ICs, power management ICs, ambient light sensors, gyroscopes, touchscreen controller ICs and MEMS microphones to develop chips that can be incorporated into these smartphone solutions, according to industry sources.
MediaTek has been focusing its R&D efforts on developments of 4- and 8-core and 4G CPUs as well as wireless chips in order to maintain its competitiveness, while relying on other IC vendors to complete its smartphone solution platforms, the sources noted.
With MediaTek’s smartphone solution shipments expected to reach 30 million units a month in 2014, any suppliers which can deliver IC parts for MediaTek’s smartphone platforms will see their revenues and profits grow substantially in 2014, the sources said.
Qualcomm Technologies Introduces Snapdragon 410 Chipset with Integrated 4G LTE World Mode for High-Volume Smartphones [press release, Dec 9, 2013]
4G LTE, 64-Bit Processing Expands Qualcomm Technologies’ Global Product Offerings and Reference Design Program
SAN DIEGO – December 09, 2013 – Qualcomm Incorporated (NASDAQ: QCOM) today announced that its wholly-owned subsidiary, Qualcomm Technologies, Inc., has introduced the Qualcomm® Snapdragon™ 410 chipset with integrated 4G LTE World Mode. The delivery of faster connections is important to the growth and adoption of smartphones in emerging regions, and Qualcomm Snapdragon chipsets are poised to address the needs of consumers as 4G LTE begins to ramp in China.
The new Snapdragon 410 chipsets are manufactured using 28nm process technology. They feature processors that are 64-bit capable along with superior graphics performance with the Adreno 306 GPU, 1080p video playback and up to a 13 Megapixel camera. Snapdragon 410 chipsets integrate 4G LTE and 3G cellular connectivity for all major modes and frequency bands across the globe and include support for Dual and Triple SIM. Together with Qualcomm RF360 Front End Solution, Snapdragon 410 chipsets will have multiband and multimode support. Snapdragon 410 chipsets also feature Qualcomm Technologies’ Wi-Fi, Bluetooth, FM and NFC functionality, and support all major navigation constellations: GPS, GLONASS, and China’s new BeiDou, which helps deliver enhanced accuracy and speed of Location data to Snapdragon-enabled handsets.
The chipset also supports all major operating systems, including the Android, Windows Phone and Firefox operating systems. Qualcomm Reference Design versions of the processor will be available to enable rapid development time and reduce OEM R&D, designed to provide a comprehensive mobile device platform. The Snapdragon 410 processor is anticipated to begin sampling in the first half of 2014 and expected to be in commercial devices in the second half of 2014.
Qualcomm Technologies also announced for the first time the intention to make 4G LTE available across all of the Snapdragon product tiers. The Snapdragon 410 processor gives the 400 product tier several 4G LTE options for high-volume mobile devices, as the third LTE-enabled solution in the product tier. By offering 4G LTE variants to its entry level smartphone lineup, Qualcomm Technologies ensures that emerging regions are equipped for this transition while also having every major 2G and 3G technology available to them. Qualcomm Technologies offers OEMs and operators differentiation through a rich feature set upon which to build innovative high-volume smartphones for budget-conscious consumers.
“We are excited to bring 4G LTE to highly affordable smartphones at a sub $150 ( ̴ 1,000 RMB) price point with the introduction of the Qualcomm Snapdragon 410 processor,” said Jeff Lorbeck, senior vice president and chief operating officer, Qualcomm Technologies, China. “The Snapdragon 410 chipset will also be the first of many 64-bit capable processors as Qualcomm Technologies helps lead the transition of the mobile ecosystem to 64-bit processing.”
Qualcomm Technologies will release the Qualcomm Reference Design (QRD) version of the Snapdragon 410 processor with support for Qualcomm RF360™ Front End Solution. The QRD program offers Qualcomm Technologies’ leading technical innovation, easy customization options, the QRD Global Enablement Solution which features regional software packages, modem configurations, testing and acceptance readiness for regional operator requirements, and access to a broad ecosystem of hardware component vendors and software application developers. Under the QRD program, customers can rapidly deliver differentiated smartphones to value-conscious consumers. There have been more than 350 public QRD-based product launches to date in collaboration with more than 40 OEMs in 18 countries.
Note that just 18 days before that there was the news that Qualcomm Technologies Announces Next Generation Qualcomm Snapdragon 805 “Ultra HD” Processor [press release, Nov 20, 2013]
Mobile Technology Leader Announces its Highest Performance Processor Designed to Deliver the Highest Quality Mobile Video, Camera and Graphics to Qualcomm Snapdragon 800 Tier
NEW YORK – November 20, 2013 – Qualcomm Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm Technologies, Inc., introduced the next generation mobile processor of the Qualcomm® Snapdragon™ 800 tier, the Qualcomm Snapdragon 805 processor, which is designed to deliver the highest-quality mobile video, imaging and graphics experiences at Ultra HD (4K) resolution, both on device and via Ultra HD TVs. Featuring the new Adreno 420 GPU, with up to 40 percent more graphics processing power than its predecessor, the Snapdragon 805 processor is the first mobile processor to offer system-level Ultra HD support, 4K video capture and playback and enhanced dual camera Image Signal Processors (ISPs), for superior performance, multitasking, power efficiency and mobile user experiences.
The Snapdragon 805 processor is Qualcomm Technologies’ newest and highest performing Snapdragon processor to date, featuring:
– Blazing fast apps and web browsing and outstanding performance: Krait 450 quad-core CPU, the first mobile CPU to run at speeds of up to 2.5 GHz per core, plus superior memory bandwidth support of up to 25.6 GB/second that is designed to provide unprecedented multimedia and web browsing performance.
– Smooth, sharp user interface and games support Ultra HD resolution: The mobile industry’s first end-to-end Ultra HD solution with on-device display concurrent with output to HDTV; features Qualcomm Technologies’ new Adreno 420 GPU, which introduces support for hardware tessellation and geometry shaders, for advanced 4K rendering, with even more realistic scenes and objects, visually stunning user interface, graphics and mobile gaming experiences at lower power.
– Fast, seamless connected mobile experiences: Custom, efficient integration with either the Qualcomm® Gobi™ MDM9x25 or the Gobi MDM9x35 modem, powering superior seamless connected mobile experiences. The Gobi MDM9x25 chipset announced in February 2013 has seen significant adoption as the first embedded, mobile computing solution to support LTE carrier aggregation and LTE Category 4 with superior peak data rates of up to 150Mbps. Additionally, Qualcomm’s most advanced Wi-Fi for mobile, 2-stream dual-band Qualcomm® VIVE™ 802.11ac, enables wireless 4K video streaming and other media-intensive applications. With a low-power PCIe interface to the QCA6174, tablets and high-end smartphones can take advantage of faster mobile Wi-Fi performance (over 600 Mbps), extended operating range and concurrent Bluetooth connections, with minimal impact on battery life.
– Ability to stream more video content at higher quality using less power: Support for Hollywood Quality Video (HQV) for video post processing, first to introduce hardware 4K HEVC (H.265) decode for mobile for extremely low-power HD video playback.
– Sharper, higher resolution photos in low light and advanced post-processing features: First Gpixel/s throughput camera support in a mobile processor designed for a significant increase in camera speed and imaging quality. Sensor processing with gyro integration enables image stabilization for sharper, crisper photos. Qualcomm Technologies is the first to announce a mobile processor with advanced, low-power, integrated sensor processing, enabled by its custom DSP, designed to deliver a wide range of sensor-enabled mobile experiences.
“Using a smartphone or tablet powered by Snapdragon 805 processor is like having an UltraHD home theater in your pocket, with 4K video, imaging and graphics, all built for mobile,” said Murthy Renduchintala, executive vice president, Qualcomm Technologies, Inc., and co-president, QCT. “We’re delivering the mobile industry’s first truly end-to-end Ultra HD solution, and coupled with our industry leading Gobi LTE modems and RF transceivers, streaming and watching content at 4K resolution will finally be possible.”
The Snapdragon 805 processor is sampling now and expected to be available in commercial devices by the first half of 2014.
The original value proposition was presented in the brief Brian Jeff highlights the ARM® Cortex™-A53 processor [ARMflix YouTube channel, Oct 30, 2012] video as follows
The Top 5 Things to Know about Cortex-A53 [Brian Jeff on ‘ARM Connected Community’, Oct 28, 2013]
The Cortex-A53 was introduced to the market in October 2012, delivering the ARMv8 instruction set and significantly increased performance in a highly efficient power and area footprint. It is available for licensing now, and will be deployed in silicon in early 2014 by multiple ARM partners. There are a few key aspects of the Cortex-A53 that developers, OEMs, and SoC designers should know:
1. ARM low power / high efficiency heritage
The ARM9 is the most licensed processor in ARM’s history with over 250 licenses sold. It identified a very important power/cost sweet spot.The Cortex-A5 (launched in 2009) was designed to fit in the CPU same power and area footprint,
ARM926-based feature phone (Nokia E60).
while delivering significantly higher performance and power-efficiency, and bring it to modern ARMv7 feature set – software compatibility with the high end of the processor roadmap (then Cortex-A9)
The Cortex-A53 is built around a simple pipeline, 8 stages long with in-order execution like the Cortex-A7 and Cortex-A5 processors that preceded it. An instruction traversing a simple pipeline requires fewer registers and switches less logic to fetch, decode, issue, execute, and write back the results than a more complex pipeline microarchitecture. Simpler pipelines are smaller and lower power. The high efficiency Cortex-A CPU product line, consisting of Cortex-A5, Cortex-A7, and Cortex-A53, takes a design approach prioritizing efficiency first, then seeking as much performance as possible at the maximum efficiency. The added performance in each successive generation in this series comes from advances in the memory system, increasing dual-issue capability, expanded internal busses, and improved branch prediction.
2. ARM v8-A Architecture
The Cortex-A53 is fully compliant with the ARMv8-A architecture, which is the latest ARM architecture and introduces support for 64b operation while maintaining 100% backward compatibility with the broadly deployed ARMv7 architecture. The processor can switch between AArch32 and AArch64 modes of operation to allow 32bit apps and 64bit apps to run together on top of a 64bit operating system. This dual execution state support allows maximum flexibility for developers and SoC designers in managing the rollout of 64bit support in different markets. ARMv8-A brings additional features (more registers, new instructions) that bring increased performance and Cortex-A53 is able to take advantage of these.
3. Higher performance than Cortex-A9: smaller and more efficient too
The Cortex-A9 features an out-of-order pipeline, dual issue capability, and a longer pipeline than Cortex-A53 that enables 15% higher frequency operation. However the Cortex-A53 achieves higher single thread performance by pushing a simpler design farther – some of the key factors enabling the performance of the Cortex-A53 include the integrated low latency level 2 cache, the larger 512 entry main TLB, and the complex branch predictor. The Cortex-A9 has set the bar for the high end of the smartphone market through 2012 – by matching and exceeding that level of performance in a smaller footprint and power budget, the Cortex-A53 delivers performance to entry level devices that was previously enjoyed by high-end flagship mobile devices – in a lower power budget and at lower cost. The graph below compares the single thread performance of the high efficiency Cortex-A processors with the Cortex-A9. At the same frequency, Cortex-A53 delivers more than 20% higher instruction throughput than the Cortex-A9 for representative workloads.
4. Supports big.LITTLE with Cortex-A57
The Cortex-A53 is architecturally identical to the higher performance Cortex-A57 processor, and can be integrated with it in a big.LITTLE processor subsystem. big.LITTLE enables peak performance and extreme efficiency by distributing work to the right-sized processor for the task at hand.
It is described in more detail here – Ten Things to Know About big.LITTLE
The diagram above shows Cortex-A53 combined with Cortex-A57 and a Mali-T628Graphics processor in an example system. The CCI-400 cache coherent interconnect allows the 2 CPU clusters to be combined in a seamless way that allows software to manage the task allocation in a highly transparent way, as described in <link – software>. The big.LITTLE system enables peak performance at low average power.
Cortex-A53 in ideal for use in a standalone use scenario, delivering excellent performance at very low power and area enabling new features to be supported in the low cost smartphone segments Our new LITTLE processor packs a performance punch.
Read more about that in a somewhat humorous blog on Cortex-A53 from the product launch – ARM Cortex-A53 — Who You callin’ LITTLE?
5. Extensive feature set for broad application support
The Cortex-A53 includes a feature set that allows it to be configured and optimized through physical implementation tailored to mobile SoCs and to scalable enterprise systems
Mobile Features
Enterprise Features
- AMBA 4 ACE Coherent bus
- big.LITTLE processing (2 CPU Clusters) with CCI-400 interconnect
- AMBA5 CHI Coherent bus
Scalable to 4 or more coherent CPU clustersfor low-cost servers or networking infrastructure devices.
- 16-core systems with CCN-504 or 32-core systems with CCN-508 – all on a single silicon die.
Small area, low power design
Optimized for <150mW envelope
Small area, low power design.
Likely still optimized for 150 mW. However, higher performance implementations can be used
ECC, parity available, but configurable if not needed
ECC and parity protection required for enterprise applications
See also:
- ARM Announces New High-Performance System IP to Address Demand for Energy-Efficient ‘Many-core’ Solutions for the Enterprise Market [press release, Oct 10, 2012]: “To address the significant increase in data over the next 10-15 years, and the demand for more energy-efficient network infrastructure and servers, ARM has announced the ARM® CoreLink™ CCN-504 cache coherent network. This advanced system intellectual property (IP) can deliver up to one terabit of usable system bandwidth per second.”
- ARM Launches Cortex-A50 Series, the World’s Most Energy-Efficient 64-bit Processors [press release, Oct 30, 2012]
- ARM Announces POP IP for Cortex-A50 Series Processors on TSMC 28nm HPM and 16nm FinFET Processes [press release, April 9, 2013]
- ARM Announces AMBA 5 CHI Specification to Enable High Performance, Highly Scalable System on Chip Technology [press release, June 3, 2013]
- Huawei announces global agreement to licence ARMv8 architecture – Agreement underlines Huawei’s commitment to IPR and the UK [Huawei press release, Sept 4, 2013]
- From: AMD Details Embedded Product Roadmap [AMD press release, Sept 9, 2013]:
“ ‘Hierofalcon’ CPU SoC ‘Hierofalcon’ is the first 64-bit ARM-based platform from AMD targeting embedded data center applications, communications infrastructure and industrial solutions. It will include up to eight ARM Cortex™-A57 CPUs expected to run up to 2.0 GHz, and provides high-performance memory with two 64-bit DDR3/4 channels with error correction code (ECC) for high reliability applications. The highly integrated SoC includes 10 Gb KR Ethernet and PCI-Express Gen 3 for high-speed network connectivity, making it ideal for control plane applications. The “Hierofalcon” series also provides enhanced security with support for ARM TrustZone® technology and a dedicated cryptographic security co-processor, aligning to the increased need for networked, secure systems. “Hierofalcon” is expected to be sampling in the second quarter of 2014 with production in the second half of the year.” - MediaTek extends partnership with ARM to drive next-generation mobile and consumer technology [joint press release, Oct 8, 2013]: “MediaTek has acquired a broad license to Cortex-A50 Series processor cores and the next generation of ARM Mali graphics processing Unit (GPU) solutions.”
- Broadcom Announces Server-Class ARMv8-A Multi-Core Processor Architecture –Optimized to Deliver Industry’s Highest Performance for Next-Generation Networking and Communications Applications [Broadcom press release, Oct 15, 2013]:
- Quad-issue, quad-threaded 64-bit ARMv8-A core with superscalar out-of-order execution delivers true server-class performance
- Core enables 3-GHz performance in the advanced 16-nm FINFET process node
- Partnership with ARM aims to define and develop an open, ISA-independent Network Function Virtualization (NFV) software environment
- Coherent Interconnect Technology Supports Exponential Data Flow Growth [Ian Forsyth on ‘ARM Connected Community’, Oct 26, 2013]: “Recently I presented “Coherent Interconnect Technology Supports Exponential Data Flow Growth” at the Linley Processor conference in Santa Clara, CA where I announced a new ARM coherent interconnect product for enterprise applications, the CoreLink CCN-508. … CoreLink CCN-508 is a cache coherent network providing support for up to 32 fully coherent cores. Supported cores include Cortex-A57 and Cortex-A53.” From: “ARM is just beginning to engage with customers for the CCN-508, and it expects the first SoCs using this IP to enter production in late 2014 or early 2015.”
- Rockchip extends partnership with arm by subscription license of ATM processor and GPU technologies [press release, Nov 5, 2013]
ARM Cortex-A53 — Who You callin’ LITTLE? [Brian Jeff on ‘ARM Connected Community’, Oct 30, 2013]
I may only weigh in at just over half a square millimeter on die, but I can handle a heavy workload and I pack quite a processing punch, and frankly I’m tired of the lack of respect I get as a “LITTLE” processor. I am the CortexTM-A53 processor from ARM, some of you may have previously known me by my code name “Apollo”. Despite being three times as efficient as my big brother, the Cortex-A57, and delivering more performance than today’s current heavyweight champ the Cortex-A9, I am often overlooked.
Processor designers and consumers alike look to the big core, the top end MHz figure, and the number of big processors in the system when they evaluate devices like premium smartphones and tablets. What they don’t realize is that I’m the one running during most of the time the mobile applications cluster is awake, and I’m the one that will enable improvements in battery life even as delivered peak performance increases dramatically. It is high time that the LITTLE processor gets the respect and appreciation that is due.
I’m speaking not just for myself here, but for my close cousin the Cortex-A7. We’re built from the same DNA, so to speak, sharing the same 8-stage pipeline and in-order structure. We both consume about the same level of power on our respective production process nodes, and although I bring added performance and support 64-bit, we are both quite alike. We are 100% code compatible for 32-bit code after all. And yet we don’t get the respect we deserve. It is an injustice, really.
In high-end mobile devices, my cousin the Cortex-A7 is always telling me how everyone wants to hear about how fast the Cortex-A15 is in the system, how many Cortex-A15 CPUs are in the system, and how many MaliTM GPU cores are built into the SoC. They don’t even notice if there are four Cortex-A7 cores in the design capable of delivering plenty of performance — more performance than a lot of smartphones in the market today. They just expect battery life to improve without giving any credit to the LITTLE processor that makes it possible.
Well they will soon see… big.LITTLE processors are coming into the market next year, nearly sampling already, and the capability of the LITTLE processor will be in full view, let me tell you.
Oh, and another thing — in the enterprise space, what they call “big Iron” — there is almost no recognition of the worth of small processors there. Sure, new designs are considering LITTLE processors in many-core topologies with ARM’s CoreLinkTM Cache Coherent Network (CCN) interconnect, but look at the products that are deployed today — they are mostly based on big cores, the bigger the better. Nowhere is this more evident than in the server space, where IT managers brag about how big their server racks are. Just wait and see. New server processors are being developed based on ARM, where even my big brother the Cortex-A57 is about an order of magnitude smaller and lower power than the incumbent processors. I’m in a different weight class altogether, but I can hang with the big boys on total performance. Purpose-built servers using lots of Cortex-A53 cores can deliver even more aggregate performance in a given power and thermal envelope. But are we LITTLE cores getting much attention in servers today? No. Well just watch and see. In 2015 when the first Cortex-A50 series 64-bit processors are built for lower power servers, you won’t be able to help but notice that LITTLE processors can get key jobs done in a lot less energy.
So I may be the same size relative to my Cortex-A57 big brother as the Cortex-A7 is to the Cortex-A15, but OEMs and consumers better not underestimate me. I’ve been going through intensive work these past 2 years to build up my muscles in the places that count: my SIMD performance is way up thanks to the improved NEONTM architectural support in ARMv8 and a much wider NEON datapath. I can dual-issue almost anything. My memory system is also juiced up, as is my branch predictor capability. That’s how I can pack a bigger punch than Cortex-A9 at around a quarter the power in our respective process nodes.
That’s all I’m saying, man. You gotta respect the LITTLE processor.
Peace.
AnandTech Live with ARM’s Peter Greenhalgh [anandshimpi YouTube channel, Dec 20, 2013]
From the earlier: Answered by the Experts: ARM’s Cortex A53 Lead Architect, Peter Greenhalgh [AnandTech, Dec 17, 2013]
Cortex-A53 has been designed to be able to easily replace Cortex-A7. For example, Cortex-A7 supports the same bus-interface standards (and widths) as Cortex-A7 which allows a partner who has already built a Cortex-A7 platform to rapidly convert to Cortex-A53.
A Cortex-A53 cluster only supports up to 4-cores. If more than 4-cores are required in a platform then multiple clusters can be implemented and coherently connected using an interconnect such as CCI-400. The reason for not scaling to 8-cores per cluster is that the L2 micro-architecture would need to either compromise energy-efficiency in the 1-4 core range to achieve performance in the 4-8 core range, or compromise performance in the 4-8 core range to maximise energy-efficiency in the 1-4 core range.
We expect to see a range of platform configurations using Cortex-A53. A 4+4 Cortex-A53 platform configuration is fully supported and a logical progression from a 4+4 Cortex-A7 platform.
We’re pretty happy with the 8-stage (integer) Cortex-A53 pipeline and it has served us well across the Cortex-A53, Cortex-A7 and Cortex-A5 family. So far it’s scaled nicely from 65nm to 16nm and frequencies approaching 2GHz so there’s no reason to think this won’t hold true in the future.
Cortex-A53 has the same pipeline length as Cortex-A7 so I would expect to see similar frequencies when implemented on the same process geometry. Within the same pipeline length the design team focussed on increasing dual-issue, in-order performance as far as we possibly could. This involved symmetric dual-issue of most of the instruction set, more forwarding paths in the datapaths, reduced issue latency, larger & more associative TLB, vastly increased conditional and indirect branch prediction resources and expanded instruction and data prefetching. The result of all these changes is an increase in SPECInt-2000 performance from 0.35-SPEC/Mhz on Cortex-A7 to 0.50-SPEC/Mhz on Cortex-A53. This should provide a noticeable performance uplift on the next generation of smartphones using Cortex-A53.
Due to the power-efficiency of Cortex-A53 on a 28nm platform, all 4 cores can comfortably be executing at 1.4GHz in less than 750mW which is easily sustainable in a current smartphone platform even while the GPU is in operation.
The performance per watt (energy efficiency) of Cortex-A53 is very similar to Cortex-A7. Certainly within the variation you would expect with different implementations. Largely this is down to learning from Cortex-A7 which was applied to Cortex-A53 both in performance and power.
Intel to make ARM Processors, firstly 64bit 14nm ARM Cortex-A53 ARMv8 for Altera [Charbax YouTube channel, Oct 31, 2013]
Altera Announces Quad-Core 64-bit ARM Cortex-A53 for Stratix 10 SoCs [press release, Oct 29, 2013]
Manufactured on Intel’s 14 nm Tri-Gate Process, Altera Stratix® 10 SoCs Will Deliver Industry’s Most Versatile Heterogeneous Computing Platform
Santa Clara, Calif., ARM TechCon, October 29, 2013—Altera Corporation (NASDAQ: ALTR) today announced that its Stratix 10 SoC devices, manufactured on Intel’s 14 nm Tri-Gate process, will incorporate a high-performance, quad-core 64-bit ARM Cortex™-A53 processor system, complementing the device’s floating-point digital signal processing (DSP) blocks and high-performance FPGA fabric. Coupled with Altera’s advanced system-level design tools, including OpenCL, this versatile heterogeneous computing platform will offer exceptional adaptability, performance, power efficiency and design productivity for a broad range of applications, including data center computing acceleration, radar systems and communications infrastructure.
From: Intel fabs Altera’s Stratix 10 FPGA with four ARM A53 cores [SemiAccurate, Nov 5, 2013]: Altera representatives at Techcon said that the beast would tape out in Q4/2014 or about a year from now. From: Pigs Fly. Altera Goes with ARM on Intel 14nm [SemiWiki.com, Oct 29, 2013]:
I asked Altera about the schedule for all of this. Currently they have over 100 customers using the beta release of their software to model their applications in the Stratix 10. They have taped out a test-chip that is currently in the Intel fab. In the first half of next year they will have a broader release of the software to everyone. They will tape out the actual designs late in 2014 and have volume production starting in early 2015.
Why did they pick this processor? It has the highest power efficiency of any 64-bit processor. Plus it is backwards compatible with previous Altera families which used (32-bit) ARM Cortex-A9. The A53 has a 32-bit mode that is completely binary compatible with the A9. As I reported last week from the Linley conference, ARM is on a roll into communications infrastructure, enterprise and datacenter so there is a huge overlap between the target markets for the A53 and the target markets for the Stratix 10 SoCs.
The ARM Cortex-A53 processor, the first 64-bit processor used on a SoC FPGA, is an ideal fit for use in Stratix 10 SoCs due to its performance, power efficiency, data throughput and advanced features. The Cortex-A53 is among the most power efficient of ARM’s application-class processors, and when delivered on the 14 nm Tri-Gate process will achieve more than six times more data throughput compared to today’s highest performing SoC FPGAs. The Cortex-A53 also delivers important features, such as virtualization support, 256TB memory reach and error correction code (ECC) on L1 and L2 caches. Furthermore, the Cortex-A53 core can run in 32-bit mode, which will run Cortex-A9 operating systems and code unmodified, allowing a smooth upgrade path from Altera’s 28 nm and 20 nm SoC FPGAs.
“ARM is pleased to see Altera adopting the lowest power 64-bit architecture as an ideal complement to DSP and FPGA processing elements to create a cutting-edge heterogeneous computing platform,” said Tom Cronk, executive vice president and general manager, Processor Division, ARM. “The Cortex-A53 processor delivers industry-leading power efficiency and outstanding performance levels, and it is supported by the ARM ecosystem and its innovative software community.”
Leveraging Intel’s 14 nm Tri-Gate process and an enhanced high-performance architecture, Altera Stratix 10 SoCs will have a programmable-logic performance level of more than 1GHz; two times the core performance of current high-end 28 nm FPGAs.
“High-end networking and communications infrastructure are rapidly migrating toward heterogeneous computing architectures to achieve maximum system performance and power efficiency,” said Linley Gwennap, principal analyst at The Linley Group, a leading embedded research firm. “What Altera is doing with its Stratix 10 SoC, both in terms of silicon convergence and high-level design tool support, puts the company at the forefront of delivering heterogeneous computing platforms and positions them well to capitalize on myriad opportunities.”
By standardizing on ARM processors across its three-generation SoC portfolio, Altera will offer software compatibility and a common ARM ecosystem of tools and operating system support. Embedded developers will be able to accelerate debug cycles with Altera’s SoC Embedded Design Suite (EDS) featuring the ARM Development Studio 5 (DS-5™) Altera® Edition toolkit, the industry’s only FPGA-adaptive debug tool, as well as use Altera’s software development kit (SDK) for OpenCL to create heterogeneous implementations using the OpenCL high-level design language.
“With Stratix 10 SoCs, designers will have a versatile and powerful heterogeneous compute platform enabling them to innovate and get to market faster,” said Danny Biran, senior vice president, corporate strategy and marketing at Altera. “This will be very exciting for customers as converged silicon continues to be the best solution for complex, high-performance applications.”
About Altera
Altera® programmable solutions enable designers of electronic systems to rapidly and cost effectively innovate, differentiate and win in their markets. Altera offers FPGAs, SoCs, CPLDs, ASICs and complementary technologies, such as power management, to provide high-value solutions to customers worldwide. Follow Altera viaFacebook, Twitter, LinkedIn, Google+ and RSS, andsubscribe to product update emails and newsletters. altera.com
My Altera will use Intel Custom Foundry’s 14 nm Tri-Gate (FinFET) process services to produce its new high-end SoC FPGA with 64-bit ARM Cortex-A53 IP [‘Experiencing the Cloud’, Nov 1, 2013] post was already answering in detail the following questions that arised from the above announcement:
- Why FPGAs? Why more FPGAs?
- Why SoC FPGAs?
- Why ARM with FPGA on the Intel Tri-Gate (FinFET) process, and why now?
- OpenCL for FPGAs
- Altera SoC FPGAs
MediaTek MT6592-based True Octa-core superphones are on the market to beat Qualcomm Snapdragon 800-based ones UPDATE: from $147+ in Q1 and $132+ in Q2
… prices are starting as low as $247 in China (ZOPO Black 2, sold outside as ZP998)
UPDATE: China market: Prices of octa-core smartphones drifting below CNY1,000 [US$165] [DIGITIMES, Jan 27, 2014]
The battle for the entry-level smartphone segment in China is intensifying, and Coolpad with releasing an octa-core model priced below CNY1,000 (US$165), according to industry sources.
The Coolpad Great God F1, one of two 8-core smartphones released by Coolpad recently, comes with a MediaTek 1.7GHz 8-core MT5692 processor, 5-inch display with 720p resolution and 13-megapixel camera, and a price tag of only CNY888 (US$147).
China-based vendors including ZTE, Huawei, Lenovo, TCL and Gionee have launched 8-core smartphones with prices ranging from CNY1,699-1,999 (US$280-330).
| My own insert here: Currently the cheapest one on the market outside China is the Ulefone U9592 : http://www.fastcardtech.com/Ulefone-U9592 Ulefone U9592 – Ulefone is the cheapest MTK6592 smart phone so far, but it has the best performance on the hardware as you can see in the review. The quality of the display is really good, even better then 720P. 5.0inch capacitive touch screen 854×480 MTK6592 Cortex A7 Octa core CPU,1.7GHz 2GB RAM +16GB ROM Dual camera:2.0MP front camera and 8.0MP back camera with flashlight Dual SIM Card Dual Standby
This video is from another vendor, |
Coolpad’s aggressive pricing will force other vendors to slash their prices soon, commented the sources.
Xiaomi Technology also plans to launch an 8-core model in the second quarter of 2014, and market sources believe that Xiaomi is likely to tag the price of its 8-core model at CNY799 (US$132).
The keen competition in the 8-core segment could also affect pricing for the 4G LTE smartphone market, said the sources, adding that prices of mainstream LTE models will fall to around CNY1,500 (US$248) in the first half of 2014 and drop to below CNY1,000 (US$165) in the second half of the year.
Demand for low-cost entry-level LTE smartphones from China Mobile, and fierce competition among LTE chipset suppliers including Qualcomm, Marvell Technology, MediaTek and Spreadtrum Communications will also accelerate price erosion of LTE smartphones, added the sources.
And here is the case of a global brand: Alcatel One Touch Idol X+ 5″ 1080p with MT6592 Octa Core [Charbax YouTube channel, Jan 17, 2014], list price indication given to PCMag was: “Alcatel projected a ballpark price point of below $300.”
END OF UPDATE
Detailed MT6592 SoC information is in Eight-core MT6592 for superphones and big.LITTLE MT8135 for tablets implemented in 28nm HKMG are coming from MediaTek to further disrupt the operations of Qualcomm and Samsung [‘Experiencing the Cloud’, July 20-29, 2013]. See also MediaTek True Octa-core [MediaTek technology page, July 22, 2013].
MT6592 True Octa-core : Performance Benchmark [mediateklab YouTube channel, Dec 20, 2013], its Chinese version was made available on Youku Nov 23, 2013, the competitor’s quad-core at 2.3GHz is obviously the Snapdragon 800
MT6592 True Octa-Core: Thermal Benchmark [mediateklab YouTube channel, Dec 20, 2013]
MT6592 True Octa-Core : Low Power Benchmark
MediaTek Launches MT6592 True Octa-Core Mobile Platform [MediaTek press release, Nov 20, 2013]
The MT6592 is the world’s first heterogeneous computing SOC with scalable eight-core processing for superior multi-tasking, industry-leading multimedia and excellent performance-per-watt.
TAIWAN, Hsinchu – 20 November, 2013 – MediaTek Incorporated (2454:TT) today unveiled the MT6592, the world’s first true octa-core mobile platform. The MediaTek MT6592 System on a Chip (SOC) combines an advanced eight-core application processor with industry-leading multimedia capabilities and mobile connectivity for a perfect balance of performance and power consumption.
The greater computational capabilities of the MediaTek MT6592 deliver premium gaming performance, advanced multi-tasking and enhanced web browsing for high-end smartphones and tablets. The MT6592 builds on the success of existing MediaTek quad-core mobile platforms, which have revolutionized price-performance efficiency for mobile devices, and is expected to be available in devices running Android ‘Jelly Bean’ by the end of 2013. MT6592 enabled mobile devices running Android ‘Kit-Kat’ are expected in early 2014.
Building on the advanced 28nm HPM high-performance process, the MT6592 has eight CPU cores, each capable of clock speeds up to 2GHz. The true octa-core architecture is fully scalable, and the MT6592 runs both low-power and more demanding tasks equally effectively by harnessing the full capabilities of all eight cores in any combination. An advanced MediaTek scheduling algorithm also monitors temperature and power consumption to ensure optimum performance at all times.
The MT6592 features a world-class multimedia subsystem with a quad-core graphics engine, an advanced video playback system supporting Ultra-HD 4Kx2K H.264 video playback and support for new video codecs such as H.265 and VP9, a 16-megapixel camera and a Full HD display. The SOC also features MediaTek ClearMotion™ technology for automatic frame-rate conversion of standard 24/30fps video to high-quality 60fps video for significantly smoother playback.
Enhancing mobile performance still further, the MT6592 incorporates the MediaTek advanced multi-mode cellular modem and a full connectivity capability for dual-band 801.11n Wi-Fi, Miracast screen-sharing as well as Bluetooth, GPS and an FM tuner.
In addition to MediaTek’s leadership in Heterogeneous Multi-Processing (HMP) in CPU, all of its mobile SOC’s including the MT6592 have been using a Heterogeneous Computing (HC) architecture, distributing the workload to different kinds of processors and other specialized computing engines to optimize performance. These HC building blocks include the CPU, GPU, DSP, multiple connectivity engines, multiple multimedia engines, camera engines, display engines, navigation, and sensor cores. MediaTek is committed to apply the best-in-class technologies to each of these building blocks.
“We are thrilled to offer the new MT6592 to our customers as part of our ongoing commitment to providing inclusive mobile technology,” said Jeffrey Ju, MediaTek General Manager, Smartphone Business Unit. ”The MT6592 delivers longer battery life, low-latency response times and the best possible mobile multimedia experience. Being the first to market with this advanced eight-core SOC is testament to the industry-leading position of MediaTek.”
” MediaTek has taken a pioneering position with the MT6592 by being the first to use the power-efficient ARM® Cortex®-A7 processor in an octa-core configuration with the ARM Mali™ GPU,” said Noel Hurley, ARM Vice President of Strategy and Marketing, Processor Division. “We are delighted that our partnership with MediaTek continues to deliver new and innovative mobile consumer products, extending our low-power and high-performance leadership in mobile devices.”
###
About MediaTek Inc.
MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the “2454” code, MediaTek is headquartered in Taiwan and has sales or research subsidiaries in Mainland China, Singapore, India, United States, Japan, Korea, Denmark, England, Sweden and Dubai. For more information, visit MediaTek’s website at www.mediatek.com.
Gameloft Modern Combat 5 True Octa Core vs Quad Core Comparison [techand trickz YouTube channel, Nov 26, 2013]
Gameloft teams up with MediaTek to unleash stunning graphical gameplay for Modern Combat 5 [MediaTek press release, Nov 18, 2013]
Gameloft to use latest True Octa-Core MT6592 to bring mobile gaming to the next level
Paris – November 18, 2013 – Gameloft, a leading global publisher of digital and social games, and MediaTek, a leading fabless semiconductor company specializing in wireless communications and digital multimedia solutions, announce that the hotly anticipated Modern Combat 5 will be optimized on the new MT6592 octa-core smartphone chip, for Android smartphones.The MT6592, MediaTek’s latest innovation, is the first true octa-core processor in the world, and Gameloft’s next title, Modern Combat 5, will be the first game optimized for the new chip. As mobile gaming moves forward highly detailed and realistic gameplay, the need for higher performance chipset is required. Specific features of the new Modern Combat 5 include definition levels not seen before, especially in the technically difficult mediums of water distortion effects, reflections and shadowing.
Modern Combat 5 is a fast-moving, visually exciting action game played across various terrains and conditions. MT6592 allows for continuous scrolling in high definition with attention to detail from soft particle display to enhanced depth of field to create a more immersive experience.
“We’re thrilled to expand our collaboration with MediaTek,” said Ludovic Blondel, Vice President OEM at Gameloft. “This new octa-core system on a chip is focused on high performance and is one of the best mobile technologies on today’s market. We are delighted to showcase this innovative, high-end technology in Modern Combat 5, one of our most awaited games of 2014.”
“With the rapid development of mobile Internet applications and services, mobile gaming has become one of the leading value-added services for our customers and the best medium to experience the power of True Octa-Core with our MT6592 chip,” said Jeffrey Ju, General Manager of MediaTek Smartphone Business Unit. “Our partnership with Gameloft on Modern Combat 5 is a major breakthrough for the industry and gaming community, as we empower the ultimate gaming experience that can be enjoyed anywhere, anytime.”
Modern Combat 5 will be available on all smartphone models equipped with the MT6592 chip, and will be available for download from the Google Play Store in early 2014.
###
About Gameloft
A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat, and Dungeon Hunter, and also partners with major rights holders including Universal®, Illumination Entertainment®, Disney®, Marvel®, Hasbro®, FOX®, Mattel® and Ferrari®. Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,000 developers. Gameloft is listed on NYSE Euronext Paris (NYSE Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft’s sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.
Current (Dec 22, 2013) MT6592-based smartphones in PDAdb.net:
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Coolpad 9976A ???
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O2 Super K1 [RMB 2,199 – $362]
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THL W11 Monkey King II
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Uniscope XC2S
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UMI X2S ???
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Newman K18 16GB ???
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Newman K18 32GB ???
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Zopo ZP998 [internally as Zopo Black 2 for RMB 1,499 – $247]
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Alcatel One Touch Idol X+ (TCL S960T) [RMB 1,999 – $329]
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Huawei Ascend G750-T00 / Honor 3X / Glory 4
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The case of the most ambitious newcomer, ZOPO:
Next Step of ZOPO-Return Banquet of Partners of ZOPO Draws to a Successful Conclusion [ZOPOMOBILE YouTube channel, Aug 31, 2013]
From: At August 30, 2013, Return Banquet of Partners(global Market) of Shenzhen ZOPO Communications-equipment Co., Ltd. was held at the The Pavilion Hotel, Shenzhen, China. More than 50 people attended this return banquet activity, including Mr. Kevin Xu, President of ZOPO Communications-equipment Co., Ltd., Mr. Allen Cao, senior manager, Mr Shawn Sun, executive director of zopomobileshop.com, and representatives of various reseller, such as dx.com, efox-shop.com, lightinthebox.com and other retail business.
The return banquet at afternoon started with Mr. Allen Cao, senior manager of international market, delivered his thanksgiving remarks to the guests on behalf of the ZOPO Communications-equipment Co., Ltd, thanking the partners of the various fields for their constant trust and support to ZOPO Communications-equipment Co., Ltd. He introduced to partners achievements of the accelerated development the ZOPO mobile phone business on global market in 2012 and 2013. ZOPO already have 4 official distributors in European: French, Germany, Italy, Spain. ZOPO also have built up strategic partnership with more then 10 E- business, such as zopomobileshop.com, pandawill.com, ebay, paypal, AliExpress and so on. Mr.Cao show special thanks to zopomobileshop.com team, appreciate Ms. Jessica Tang and Zopomobileshop team provide global customers a channel to understand ZOPO and the reliable service. Afterwards,Mr. Kevin Xu,President of the company introduced its direction for future development in becoming “ a reliable and professional smart phone supplier by providing users phone with the latest tech”. He confirms that ZOPO will be the first factory to release smart phone with 8 cores. Further more, the ZP980 and C2, will have a update to a 2rd generation version and a version with batter price come out soon. Then Mr. Jay Wang, CEO of Pandawill.com has a speech as partners representative.
Return banquet of partners of ZOPO communications-equipment CO.,Ltd. has been end of a dinner. Mr. Kevin Xu, President of ZOPO Communications-equipment Co., Ltd., Mr. Allen Cao, senior manager, drank with all guests, praying together for a bright and beautiful future. The party thus drew to its successful conclusion and happy wishes.
Zopo – Factory Testing of Zopo C2 Mobile Phone [Digital Playworld YouTube channel, July 31, 2013]
Zopo Factory Tour — How Popular Zopo 990, 980 Phones Be Made [Jody Elife YouTube channel, Nov 19, 2013]
ZOPO ZP998 AnTuTu Benchmark [ZOPOMOBILE YouTube channel, Dec 17, 2013]
ZOPO zp998 Octa Core NFC Test – Zopomobileshop [ZOPOMOBILE YouTube channel, Dec 17, 2013]
Pre-order ZOPO ZP998 FIRST TRUE 1.7GHz Eight-core 2GRAM+32 ROM MTK6592T 14.0MP CAMERA (Delivery after 30days)
Xamarin: C# developers of native “business” and “mobile workforce” applications now can easily work cross-platform, for Android and iOS clients as well
… while other cross-platform applications, i.e. “applications for consumers only” are prohibited for C# developers by the still high price of Xamarin, which essentially applies to indie and start-up developers only
The mobile application development technology behind this, from the cloud to the clients, was extensively covered in Windows Phone 8: getting much closer to a unified development platform with Windows 8 [‘Experiencing the Cloud’, Nov 8, 2012] post of mine (including the cross-platform possibilities with Xamarin already), and then continued in Windows Azure becoming an unbeatable offering on the cloud computing market [‘Experiencing the Cloud’, June 28, 2013] and Microsoft partners empowered with ‘cloud first’, high-value and next-gen experiences for big data, enterprise social, and mobility on wide variety of Windows devices and Windows Server + Windows Azure + Visual Studio as the platform [‘Experiencing the Cloud’, July 10, 2013] posts for the cloud part.
Note: Decide for yourself how that “consumers only applications by indie and start-up developers” type of exclusion will effect the cross platform development needs, after you take a look at the current state of the evolution of smartphone and tablet markets:
Details
For one of the problems solved now by Microsoft see my Obstacles for .NET on other platforms [‘Experiencing the Cloud’, Oct 15, 2013] post.
To understand what is the situation now I will start with:
- Phil Haack working at GitHub “doing crazy”:
In: Cross Platform .NET Just A Lot Got Better [Haacked blog, Nov 13, 2013]
Not long ago I wrote a blog post about how platform restrictions harm .NET. This led to a lot of discussion online and on Twitter. At some point David Kean suggested a more productive approach would be to create a UserVoice issue. So I did and it quickly gathered a lot of votes.
…
Phil Haack – Customer Feedback for Microsoft http://visualstudio.uservoice.com/users/40986152-phil-haack:
Remove the platform restriction on Microsoft NuGet packages 4,929 votes
Phil Haack shared this idea and gave it 3 votes · Sep 26, 2013
COMPLETED · Visual Studio team (Product Team, Microsoft) responded
Thanks a lot for this suggestion and all the votes.We’re happy to announce that we’ve removed the Windows-only restriction from our license. We’ve applied this new license to most of our packages and will continue to use this license moving forward.
Here is our announcement:
http://blogs.msdn.com/b/dotnet/archive/2013/11/13/pcl-and-net-nuget-libraries-are-now-enabled-for-xamarin.aspxFor reference, the license for stable packages can be found here:
http://go.microsoft.com/fwlink/?LinkId=329770Thanks,
Immo Landwerth
Program Manager, .NET Framework TeamPhil Haack commented · Nov 13, 2013
Amazing! Thanks! This is great!
Bravo!
Serious Kudos to the .NET team for this. It looks like most of the interesting PCL packages are now licensed without platform restrictions. As an example of how this small change sends out ripples of goodness, we can now make Octokit.net depend on portable HttpClient and make Octokit.net itself more cross platform and portable without a huge amount of work.
I’m also excited about the partnership between Microsoft and Xamarin this represents. I do believe C# is a great language for cross-platform development and it’s good to see Microsoft jumping back on board with this. This is a marked change from the situation I wrote about in 2012.
- then will go to S. Somasegar, Corporate Vice President of the Developer Division at Microsoft:
In: Visual Studio 2013 Launch: Announcing Visual Studio Online [Somasegar’s blog, Nov 13, 2013]
… Microsoft and Xamarin are collaborating to help .NET developers broaden the reach of their applications to additional devices, including iOS and Android …
…
Partner News
With today’s launch of Visual Studio 2013, we have 123 products from 74 partners available already as Visual Studio 2013 extensions. As part of an ecosystem of developer tools experiences, Visual Studio continues to be a platform for delivering a great breadth of developer experiences.
Xamarin
The devices and services transformation is driving developers to think about how they will build applications that reach the greatest breadth of devices and end-user experiences. We’ve offered great HTML-based cross platform development experiences in Visual Studio with ASP.NET and JavaScript. But our .NET developers have also asked us how they can broaden the reach of their applications and skills.
Today, I am excited to announce a broad collaboration between Microsoft and Xamarin. Xamarin’s solution enables developers to leverage Visual Studio, Windows Azure and .NET to further extend the reach of their business applications across multiple devices, including iOS and Android.
The collaboration between Xamarin and Microsoft brings several benefits for developers today. First, as an initial step in a technical partnership, Xamarin’s next release that is being announced today will support Portable Class Libraries, enabling developers to share libraries and components across a breadth of Microsoft and non-Microsoft platforms. Second, Professional, Premium and Ultimate MSDN subscribers will have access to exclusive benefits for getting started with Xamarin, including new training resources, extended evaluation access to Xamarin’s Visual Studio integration and special pricing on Xamarin products.
…
-
followed by the Microsoft and Xamarin Partner Globally to Enable Microsoft Developers to Develop Native iOS and Android Apps With C# and Visual Studio [Xamarin press release, Nov 13, 2013]
Xamarin, the company that empowers developers to build fully native apps for iOS, Android, Windows and Mac from a single shared code base, today announced a global collaboration with Microsoft that makes it easy for mobile developers to build native mobile apps for all major platforms in Visual Studio. Xamarin is the only solution that unifies native iOS, Android and Windows app development in Visual Studio—bridging one of the largest developer bases in the world to the most successful mobile device platforms.
A highly competitive app marketplace and the consumerization of IT have put tremendous pressure on developers to deliver high quality mobile user experiences for both consumers and employees. A small bug or crash can lead to permanent app abandonment or poor reviews. Device fragmentation, with hundreds of devices on the market for iOS and Android alone, multiplies testing efforts resulting in a time-consuming and costly development process. This is further complicated by faster release cycles for mobile, necessitating more stringent and efficient regression testing.
The collaboration spans three areas:
- A technical collaboration to better integrate Xamarin technology with Microsoft developer tools and services.
Aligned with this goal, Xamarin is a SimShip partner for Visual Studio 2013, releasing same-day support for Microsoft’s latest Visual Studio release that launched today. In addition, Xamarin has released today full integration for Microsoft’s Portable Library projects in iOS and Android apps, making it easier than ever for developers to share code across devices.- Xamarin’s recently launched Xamarin University is now free to MSDN subscribers. The training course helps developers become successful with native iOS and Android development over the course of 30 days. Classes for the $1,995 program kick off in January 2014, with a limited number of seats available at no cost for MSDN subscribers.
- MSDN subscribers have exclusive trial and pricing options to Xamarin subscriptions for individuals and teams.
Get a 90-day trial to Xamarin, sign up for Xamarin University for free (normally $1,995), and save 30-50% on Xamarin with special MSDN pricing.
All the productivity you love in Visual Studio and C#,
on iOS and Android.
The broad collaboration between Microsoft and Xamarin which we announced today is targeted at supporting developers interested in extending their applications across multiple devices,said S. Somasegar, Corporate Vice President, Microsoft Corporation.With Xamarin, developers combine all of the productivity benefits of C#, Visual Studio 2013 and Windows Azure with the flexibility to quickly build for multiple device targets.According to Gartner, by 2016, 70 percent of the mobile workforce will have a smartphone, half of which will be purchased by the employee, and 90 percent of enterprises will have two or more platforms to support. Faced with high expectations for mobile user experiences and the pressures of BYOD, companies and developers alike are looking for scalable ways to migrate business practices and customer interactions to high-performance, native apps on multiple platforms.
To meet this need to support heterogeneous mobile environments, Microsoft and Xamarin are making it easy for developers to mobilize their existing skills and code. By standardizing mobile app development with Xamarin and C#, developers are able to share on average 75 percent of their source code across device platforms, while still delivering fully native apps. Xamarin supports 100 percent of both iOS and Android APIs—anything that can be done in Objective-C or Java can be done in C# with Xamarin.
In just two years, Xamarin has amassed a community of over 440,000 developers in 70 countries, more than 20,000 paying accounts and a network of over 120 consulting partners globally.
We live in a multi-platform world, and by embracing Xamarin, Microsoft is enabling its developer community to thrive as mobile developers,said Nat Friedman, CEO and cofounder, Xamarin.Our collaboration with Microsoft will accelerate enterprise mobility for millions of developers.The groundbreaking partnership was announced as part of the Visual Studio Live 2013 launch event in New York City. In addition, Xamarin and Microsoft have teamed up with the popular podcast, .NET Rocks!, for a 20-city nationwide road show featuring live demos on how to use Visual Studio 2013, Xamarin and Windows Azure to build and scale mobile apps for iOS, Android and Windows. For a full list of cities and to sign up for an event, please visit: xamarin.com/modern-apps-roadshow
About Xamarin
Xamarin is the new standard for enterprise mobile development. No other platform enables businesses to reach all major devices—iOS, Android, Mac and Windows—with 100 percent fully native apps from a single code base. With Xamarin, businesses standardize mobile app development in C#, share on average 75 percent source code across platforms, and leverage their existing skills, teams, tools and code to rapidly deliver great apps with broad reach. Xamarin is used by over 430,000 developers from more than 100 Fortune 500 companies and over 20,000 paying customers including Clear Channel, Bosch, McKesson, Halliburton, Cognizant, GitHub, Rdio and WebMD, to accelerate the creation of mission-critical consumer and enterprise apps. For more information, please visit: xamarin.com, read our blog, and follow us on Twitter @xamarinhq.
- as well as the PCL and .NET NuGet Libraries are now enabled for Xamarin [.NET Framework Blog, Nov 13, 2013] post
Earlier today, Soma announced a collaboration between Microsoft and Xamarin. As you probably know, Xamarin’s Visual Studio extension enables developers to use VS and .NET to extend the reach of their apps across multiple devices, including iOS and Android. As part of that collaboration, today, we are announcing two releases around the .NET portable class libraries (PCLs) that support this collaboration:
- We are making portable Microsoft .NET NuGet libraries available under a new license that enables use on all platforms. This includes HttpClient, Immutable Collections, SignalR, ODataLib and several others. Beyond that, we intend to use this license going forward.
- We are also making the RTM version of the portable reference assemblies available for use on all platforms. This announcement builds on the announcement we made a month ago around the RC release of these reference assemblies.
Microsoft .NET NuGet Libraries Released
Today we released the following portable libraries with our new license, on NuGet.org:
- Async for .NET Framework 4, Silverlight 4 and 5, and Windows Phone 7.5 and 8
- Microsoft ASP.NET SignalR .NET Client
- Microsoft BCL Build Components
- Microsoft BCL Portability Pack
- Microsoft Composition
- Microsoft Compression
- Microsoft HTTP Client Libraries
- Microsoft Immutable Collections
- ODataLib
You can now start using these libraries with Xamarin tools, either directly or as the dependencies of portable libraries that you reference.
We also took the opportunity to apply the same license to Microsoft .NET NuGet libraries, which aren’t fully portable today, like Entity Framework and all of the Microsoft AspNet packages. These libraries target the full .NET Framework, so they’re not intended to be used with Xamarin’s iOS and Android tools (just like they don’t target Windows Phone or Windows Store).
These releases will enable significantly more use of these common libraries across Windows and non-Windows platforms, including in open source projects.
Cross-platform app developers can now use PCL
Portable class libraries are a great option for app developers building for Microsoft platforms in Visual Studio, to share key business functionality across Microsoft platforms. Many developers use the PCL technology today, for example, to share app logic across Windows Store and Windows Phone. Today’s announcement enables developers using Xamarin’s tools to share these libraries as well.
In Visual Studio, you’ll continue to use Portable Class Library projects but will be able to reference them from within Xamarin’s tools for VS. That means that you can write rich cross-platform libraries and take advantage of them from all of your .NET apps.
The following image demonstrates an example set of .NET NuGet library references that you can use within one of your portable libraries. The .NET NuGet libraries will enable new scenarios and great new libraries built on top of them.
You can build cross-platform libraries with .NET
This announcement also benefits .NET developers writing reusable and open source libraries. You’ve probably used some of these libraries, for example Json.NET. These developers have been very vocal about wanting this change. This announcement greatly benefits those library developers, enabling them to leverage our portable libraries in their libraries.
Getting started with portable libraries and Xamarin
You can start by building portable libraries in Visual Studio, as you can see in the screenshot above. You can take advantage of the portable libraries that we released today. Write code!
You’ll need an updated NuGet client, to take advantage of this new scenario. Make sure that you are using NuGet 2.7.2 or higher, or just download the latest NuGet for your VS version from the Installing NuGet page.
We are working closely with Xamarin to ensure that our NuGet libraries work well with Xamarin tools, as well as PCL generally. Please tell us if you find any issues. We’ll get them resolved and post them to our known issues page.
Thank You
Thank you for the feedback on UserVoice. With today’s announcement, we can mark the request to Remove the platform restriction on Microsoft NuGet packages as complete. Thanks to Phil Haack for filing the issue. Coupled with our collaboration with Xamarin, .NET developers have some compelling tools, especially for targeting mobile devices.
Both Microsoft and Xamarin want to see this scenario succeed. We’d love your feedback. Please tell us how the new features are working for you.
This post was written by Rich Lander, a Program Manager on the .NET Team.
[Some] Comments
Immo Landwerth [MSFT] 13 Nov 2013 1:24 PM
Thanks a lot for the kind words!
@Curt: We absolutely understand that PCL support in Visual Studio express editions is super important to many of our developers. That’s why it’s on our list. However, I can’t promise that we actually end up delivering it in the VS 2013 time frame. As you’ve seen today, there is a lot of great stuff going on and resources are always more scarce than one would hope.
Gz 14 Nov 2013 4:19 AM
Xamarin is great but their pricing is insane! even with the MSDN discount. We’re a tiny start-up development house that has benefited from the MS BizSpark programme and we simply cannot stretch to paying out a thousand bucks per platform, per year, per developer – mobile isn’t even a revenue generator for us – it would merely be extending some functionality from our main apps to mobile and we’d give it to customers for free. I know they have a free & an indie edition blah blah blah but we wanna work in VS. The good news is that Xamarin will soon have a competitor in this space that could potentially blow them out of the water with full VS support and direct access to native APIs on each platform (iOS, Android & Mac) and their pricing will be less than 1/3rd of Xamarin’s. I’ve been sworn to secrecy about it but expect to have a cost-effective Xamarin alternative before the end of the year. (No I don’t work for the company, just got some info about it recently).
Stilgar 14 Nov 2013 8:30 AM
I second the need for PCLs in Express editions. Otherwise your company’s constant claims that the tooling for Windows 8 and Windows Phone development is free is pure hypocrisy.
- and end finally with New and improved EULA! [WCF Data Services Blog, Nov 13, 2013] post:
TL;DR: You can now (legally) use our .NET OData client and ODataLib on Android and iOS.
Backstory
For a while now we have been working with our legal team to improve the terms you agree to when you use one of our libraries (WCF Data Services, our OData client, or ODataLib). A year and a half ago, we announced that our EULA would include a redistribution clause. With the release of WCF Data Services 5.6.0, we introduced portable libraries for two primary reasons:
Portable libraries reduce the amount of duplicate code and #ifdefs in our code base.
Portable libraries increase our reach through third-party tooling like Xamarin (more on that later).
It took some work to get there, and we had to make some sacrifices along the way, but we are now focused exclusively on portable libraries for client-side code. Unfortunately, our EULA still contained a clause that prevented the redistributable code from being legally used on a platform other than Windows.
OData and Xamarin: Extending developer reach to many platforms
We are really excited about Microsoft’s new collaboration with Xamarin. As Soma says, this collaboration will allow .NET developers to broaden the reach of their applications and skills. This has long been the mantra of OData – a standardized ecosystem of services and consumers that enables consumers on any platform to easily consume services developed on any platform. This collaboration will make it much easier to write a shared code base that allows consumption of OData on Windows, Android or iOS.
EULA change
To fully enable this scenario, we needed to update our EULA. We, along with several other teams at Microsoft, are rolling out a new EULA today that has relaxed the distribution requirements. Most importantly, we removed the clause that prevented redistributable code from being used on Android and iOS.
The new EULA is effective immediately for all of our NuGet packages. This means that (even though we already released 5.6.0) you can create a Xamarin project today, take a new dependency on our OData client, and legally run that application on any platform you wish.
Thanks
As always, we really appreciate your feedback. It frequently takes us some time to react, but the credit for this change is due entirely to customer feedback. We hear you. Keep it coming.
Thanks,
The OData Team
Q3’13 smartphone and overall mobile phone markets: Android smartphones surpassed 80% of the market, with Samsung increasing its share to 32.1% against Apple’s 12.1% only; while Nokia achieved a strong niche market position both in “proper” (Lumia) and “de facto” (Asha Touch) smartphones
Details about Samsung’s strengths you can find inside the Samsung has unbeatable supply chain management, it is incredibly good in everything which is consumer hardware, but vulnerability remains in software and M&A [‘Experiencing the Cloud’, Nov 11, 2013] post of mine.
My findings supporting the above title:
- 205 million Android smartphones were delivered in Q3’13, representing 15.2% growth sequentially (Q/Q) and 67.3% growth relative to the same period of last year (Y/Y)
- Meanwhile the number of Apple iPhones shipped increased only to 33.8 million, growing by 8.3% sequentially (Q/Q), but still representing a 25.65% growth relative to the same period of last year (Y/Y)
- The shipment of “proper” smartphones from Nokia (S60/Symbian and Lumia/Windows Phone) increased to 8.8 million units, representing 18.9% growth sequentially (Q/Q) and 39.7% growth relative to the same period of last year (Y/Y)
- Meanwhile the shipment of “de facto” smartphones from Nokia (S60/Symbian, Lumia/Windows Phone and Asha Full Touch in S40 Series) increased to 14.7 million units, representing 25.6% growth sequentially (Q/Q) and 14.8% growth relative to the same period of last year (Y/Y). It is also important that the decline of Asha Full Touch after its peak of 9.3 million units sold in Q4’12 has been reversed with 5.9 million units shipped, representing a sizable 37.2% growth sequentially (Q/Q).
- The new (in Q3’13) Asha 501 became the most popular smartphone on the Indian market in the $60-80 price range (as per Flipkart, see above), successfully beating off the best competitive offerings from Samsung and the two leading local brands, Micromax and Karbonn. This is another positive sign of successfull revival of the Asha Touch platform started with Asha 501 (via the Asha Software Platform 1.0) as described in the New Nokia Asha platform for developers [‘Experiencing the Cloud’, May 9, 2013] and New Asha platform and ecosystem to deliver a breakthrough category of affordable smartphone from Nokia [‘Experiencing the Cloud’, May 9 – July 5, 2013] posts of mine. Everything is well represented by comparing the “micro reports” included into the bottom left corner of the overall chart a quarter ago and now:

- As one currently could see this Nokia (the devices part of it soon becoming the part of Microsoft*) could realise its goal of selling “100 million of the new generation Asha smartphones over the coming years, beginning with the Nokia Asha 501”. The Asha 500, Asha 502 and Asha 503 introduced in October 22 could already deliver a huge jump in shipments of “de facto smartphones” under Asha brand, helping to defend further and even improve Nokia’s market position against the sub $100 Android smartphones in Q4’13. Note also that Asha 500 was announced for $69 list price (before taxes or subsidies) which means that—depending on “race to the bottom” competition—could easily mean a street price of $60+ on the Indian market.
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* See also the previous posts of mine:
– Unique Nokia assets (from factories to global device distribution & sales, and the Asha sub $100 smartphone platform etc.) will now empower the One Microsoft devices and services strategy [‘Experiencing the Cloud’, Sept 3 – Oct 23, 2013]
– Microsoft answers to the questions about Nokia devices and services acquisition: tablets, Windows downscaling, reorg effects, Windows Phone OEMs, cost rationalization, ‘One Microsoft’ empowerment, and supporting developers for an aggressive growth in market share [‘Experiencing the Cloud’, Sept 3 – Oct 23, 2013]
– Microsoft Nokia Transaction Conference Call with slides from Microsoft Strategic Rationale inserted-ebook – 3-Sept-2013 edited by Sándor Nacsa from those two sources into an ebook format PDF
– Leading edge Nokia phablets for both entertainment and productivity: Lumia 1320 targeting the masses at $339, and Lumia 1520 the imaging conscious business users and individuals at $749 [‘Experiencing the Cloud’, Oct 26, 2013] - The Asha Touch revival was also able to stop the decline of the overall Nokia “mobile phones” category (Nokia S30, S40, Asha and Asha Full Touch phones) exactly at 55.8 million units, the same number as for the Q1’13.
- In addition there are now the Leading edge Nokia phablets for both entertainment and productivity: Lumia 1320 targeting the masses at $339, and Lumia 1520 the imaging conscious business users and individuals at $749 [‘Experiencing the Cloud’, Oct 26, 2016].
- With that Nokia established a strong niche market position on both the $130+ market (starting with Lumia 520 sold at that price in India, also the most popular one on Flipkart for the the $80-160 price range of devices) and the sub $80 market against the onslaught of Android devices. The rest will depend now only on Microsoft.

Than for the lead smartphone market, i.e. Mainland China I will include here:
- China market: Smartphone sales top 93 million units in 3Q13, says Analysys [Digitimes, Nov 12, 2013]
There were 102.66 million handsets sold in the China market during the third quarter of 2013, growing 13.6% on quarter and 54.5% on year, of which 93.08 million units were smartphones, increasing 20.7% on quarter and 89.3% on year, according to China-based consulting company Analysys International.
While for the worldwide market:
- China-based smartphone vendors set to rise in 2013 rankings, says IC Insights [Digitimes, Nov 13, 2013]
Lenovo, ZTE, Huawei and Yulong/Coolpad have taken advantage of the surging low-end smartphone market. According to IC Insights, the four major China-based handset companies are forecast to ship 168 million smartphones in 2013 and together hold a 17% share of the worldwide smartphone market.
Lenovo, ZTE, Huawei and Yulong/Coolpad shipped a combined 98 million smartphones in 2012, a more than 300% surge from the 29 million units shipped in 2011, IC Insights disclosed. It should be noted that the China-based suppliers of smartphones are primarily serving the China and Asia-Pacific marketplace, and offer low-end models that typically sell for less than US$200.
Low-end smartphones are expected to represent just under one-third (310 million) of the total 975 million smartphones shipped in 2013. IC Insights forecast that by 2017, low-end smartphone shipments will represent 46% of the total smartphone market with China and the Asia-Pacific region to remain the primary markets for these low-end models.
Samsung Electronics and Apple are set to continue dominating the total smartphone market in 2013. The two vendors are forecast to ship 457 million units and together hold a 47% share of the total smartphone market in 2013, IC Insights said. In 2012, Samsung and Apple shipped 354 million smartphones and took a combined 50% share of the total smartphone market.
Nokia was third-largest supplier of smartphones behind Samsung and Apple in 2011, but has seen its share of the smartphone market fall. Nokia’s smartphone shipments are forecast to decline by another 4% and grab an only 3% share of the total smartphone market in 2013, IC Insights indicated.
Other smartphone producers that have fallen on hard times include RIM and HTC. While each of these companies had about a 10% share of the smartphone market in 2011, IC Insights estimated they will have only about 2% shares of the 2013 smartphone market.
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Gartner Says Smartphone Sales Accounted for 55 Percent of Overall Mobile Phone Sales in Third Quarter of 2013 [press release, Nov 14, 2013]
– Western Europe Grew for the First Time this Year
– Lenovo Became the No. 3 Worldwide Smartphone Vendor for the First Time
Worldwide mobile phone sales to end users totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year, according to Gartner, Inc. Sales of smartphones accounted for 55 percent of overall mobile phone sales in the third quarter of 2013, and reached their highest share to date.
Worldwide smartphone sales to end users reached 250.2 million units, up 45.8 percent from the third quarter of 2012. Asia/Pacific led the growth in both markets – the smartphone segment with 77.3 percent increase and the mobile phone segment with 11.9 percent growth. The other regions to show an increase in the overall mobile phone market were Western Europe, which returned to growth for the first time this year, and the Americas.
“Sales of feature phones continued to decline and the decrease was more pronounced in markets where the average selling price (ASP) for feature phones was much closer to the ASP affordable smartphones,” said Anshul Gupta, principal research analyst at Gartner. “In markets such as China and Latin America, demand for feature phones fell significantly as users rushed to replace their old models with smartphones.”
Gartner analysts said global mobile phone sales are on pace to reach 1.81 billion units in 2013, a 3.4 percent increase from 2012. “We will see several new tablets enter the market for the holiday season, and we expect consumers in mature markets will favor the purchase of smaller-sized tablets over the replacement of their older smartphones” said Mr. Gupta.
While Samsung’s share was flat in the third quarter of 2013, Samsung increased its lead over Apple in the global smartphone market (see Table 1). The launch of the Samsung Note 3 helped reaffirm Samsung as the clear leader in the large display smartphone market, which it pioneered.
Lenovo’s sales of smartphones grew to 12.9 million units, up 84.5 percent year-on-year. It constantly raised share in the Chinese smartphone market.
Apple’s smartphone sales reached 30.3 million units in the third quarter of 2013, up 23.2 percent from a year ago. “While the arrival of the new iPhones 5s and 5c had a positive impact on overall sales, such impact could have been greater had they not started shipping late in the quarter. While we saw some inventory built up for the iPhone 5c, there was good demand for iPhone 5s with stock out in many markets,” said Mr. Gupta.
In the smartphone operating system (OS) market (see Table 2), Android surpassed 80 percent market share in the third quarter of 2013, which helped extend its leading position. “However, the winner of this quarter is Microsoft which grew 123 percent. Microsoft announced the intent to acquire Nokia’s devices and services business, which we believe will unify effort and help drive appeal of Windows ecosystem,” said Mr. Gupta. Forty-one per cent of all Android sales were in mainland China, compared to 34 percent a year ago. Samsung is the only non-Chinese vendor in the top 10 Android players ranking in China. Whitebox Yulong [Coolpad] is the third largest Android vendor in China with a 9.7 percent market share in the third quarter of 2013. Xiaomi represented 4.3 percent of Android sales in the third quarter of 2013, up from 1.4 percent a year ago.
Mobile Phone Vendor Perspective
Samsung: Samsung extended its lead in the overall mobile phone market, as its market share totaled 25.7 percent in the third quarter of 2013 (see Table 3). “While Samsung has started to address its user experience, better design is another area where Samsung needs to focus,” said Mr. Gupta. “Samsung’s recent joint venture with carbon fiber company SGL Group could bring improvements in this area in future products.”
Nokia: Nokia did better than anticipated in the third quarter of 2013, reaching 63 million mobile phones, thanks to sales of both Lumia and Asha series devices. Increased smartphone sales supported by an expanded Lumia portfolio, helped Nokia move up to the No. 8 spot in the global smartphone market. But regional and Chinese Android device manufacturers continued to beat market demand, taking larger share and creating a tough competitive environment for Lumia devices.
Apple: Gartner believes the price difference between the iPhone 5c and 5s is not enough in mature markets, where prices are skewed by operator subsidies, to drive users away from the top of the line model. In emerging markets, the iPhone 4S will continue to be the volume driver at the low end as the lack of subsidy in most markets leaves the iPhone 5c too highly priced to help drive further penetration.
Lenovo: Lenovo moved to the No. 7 spot in the global mobile phone market, with sales reaching approximately 13 million units in the third quarter of 2013. “Lenovo continues to rely heavily on its home market, which represents more than 95 per cent of its overall mobile phone sales. This could limit its growth after 2014, when the Chinese market is expected to decelerate,” said Mr. Gupta.