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Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan

Update as of August 10, 2012: After acquiring the Qt commercial licensing business in March 2011 from Nokia, the Helsinki based, ~1000 people strong Digia, with 2011 sales of 121.9 million Euro,yesterday acquired all the rest of the Qt business from Nokia. More details in the Digia extends Its commitment to Qt with plans to acquire full Qt software technology and business From Nokia [Digia’s Qt Commercial Blog, Aug 9, 2012] and Digia Committed to Thriving Qt Ecosystem [KDE.NEWS, Aug 9, 2012] posts from Digia’s R&D director Tuuka Turunen. With this all pre-Windows Phone software platform commitments except the Java based S40 (evolved in the new Asha range) have strategicallybeen revoked by Nokia.

Nokia N9 Journey [Oct 24, 2011]:
A story about the making of the most beautifully simple smartphone.

Follow-up:
Designing smarter phones–Marko Ahtisaari (Nokia) and Albert Shum (Microsoft) [Nov 23, 2011]

Updates:
3 Minutes with Nokia CEO Stephen Elop [YouTube, Oct 27, 2011]

[About N9 and Qt:] Elements of N9. The things that really define that product you will see continue on. The reason we continue with N9 is because we believe we could learn a lot about certain things that actually make the N9 unique in the way that it is. … What remains unanswered, and will remain unanswered for today, is when I say ‘elements of the user experience’ or ‘the Qt environment’. What does that mean? That’s still something you’ll see ahead from Nokia.

Goodbye MeeGo, Hello Tizen [Sept 28, 2011]

By now, you may have read that The Linux Foundation, with the support of several other companies, announced a new project, Tizen [tizen.org], to build a new operating system for devices. This new project is first and foremost open source, and based on Linux. So it begs the question: why not just evolve MeeGo? We believe the future belongs to HTML5-based applications, outside of a relatively small percentage of apps, and we are firmly convinced that our investment needs to shift toward HTML5. Shifting to HTML5 doesn’t just mean slapping a web runtime on an existing Linux, even one aimed at mobile, as MeeGo has been. Emphasizing HTML5 means that APIs not visible to HTML5 programmers need not be as rigid, and can evolve with platform technology and can vary by market segment.

More info [meego.com]

there is not mentions of Qt in the article 😦

Limo Foundation And Linux Foundation Announce New Open Source Software Platform [Limo Foundation press release, Sept 28, 2011]

 LiMo Foundation™ and the Linux Foundation today announced a new open source project, Tizen™, to develop a Linux-based device software platform. Hosted at the Linux Foundation, Tizen is a standards-based, cross-architecture software platform which supports multiple device categories including smartphones, tablets, smart TVs, netbooks and in-vehicle infotainment systems. The initial release of Tizen is targeted for Q1 2012, enabling first devices to come to market in mid-2012.

Tizen combines the best open source technologies from LiMo and the Linux Foundation and adds a robust and flexible standards-based HTML5 and WAC web development environment within which device-independent applications can be produced efficiently for unconstrained cross-platform deployment. This approach leverages the robustness and flexibility of HTML5 which is rapidly emerging as a preferred application environment for mobile applications and the broad carrier support of the Wholesale Applications Community (WAC). Tizen additionally carries a state-of-the-art reference user interface enabling the creation of highly attractive and innovative user experience that can be further customized by operators and manufacturers.

About LiMo Foundation
LiMo Foundation™ is a dedicated consortium of mobile industry leaders working together within an open and transparent governance model—with shared leadership and shared decision making—to deliver an open and globally consistent handset software platform based upon mobile Linux for use by the whole mobile industry. The Board of LiMo Foundation comprises ACCESS, Panasonic Mobile Communications, NEC CASIO Mobile Communications, NTT DOCOMO, Samsung, SK Telecom, Telefónica and Vodafone. A full description of LiMo Foundation can be found at www.limofoundation.org.

LiMo & Tizen FAQs

How does Tizen relate to MeeGo and LiMo?
Tizen builds upon best practices and technologies from MeeGo and LiMo to deliver a complete cross-device open source software platform and will result in broader, stronger ecosystem support from leading service providers and OEMs. Intel will be working with partners to help them transistion from MeeGo to Tizen. In order to enable successful transition, sustainng engineering support will continue for MeeGo v1.1 and v1.2 releases into 2012. Intel will fold its ongoing MeeGo development efforts into the new Tizen project.

What are the key differences between MeeGo, LiMo and Tizen?
The key differences are Tizen’s comprehensive, standards-based HTML5 application solution, broader industry support and a hardened mobile device stack.

Nordic System Integrators Welcome Open Source Initiative Tizen [Sept 28, 2011]

According to Pasi Nieminen, CEO of Nomovok, the leading MeeGo integrator, “For the past two years Nomovok has been working on Steelrat, a commercially optimised version of MeeGo, and today we are pleased to join with this industry-lead project to help make Tizen a commercial reality.”

Notes taken on Qt Dev Days 2011 in Munich [Oct 24-26, 2011]

Nomovok has a stand there. I discussed with the guy and he confirmed that they are providing the integration of Qt into Tizen. They see Tizen as MeeGo + the HTML5 additional overlay, and clearly not as MeeGo minus Qt. To them,
there is no reason why things we were able to do with MeeGo should not be feasable with Tizen. They meet every second week with Intel to work about the integration of Qt into Tizen. Looks damn promising!

Talk by Marco Argenti (SVP Developer Experience, Nokia) about “Qt and the broader strategy”.
– 100 millions Qt-enabled smartphones on the market.
– Strong emphasis on N9 being the best ever device for developers.

– Big opportunities for developing apps for the “next billion”
– ex[ample]: India: 800 millions mobile suscribers => those users will mainly experience the web through apps => Qt is core to achieve this!

“Qt Roadmap, Open Governance and Qt5”, by Lars Knoll, Qt Chief Architect:
– Nokia definitely is backing up Qt! That has been said and hammered extensively during this talk.
– Nokia has a growing interest in Qt, increasing its investment into it. Plus, there are job openings.
– Transition from Qt4 to Qt5: will not be as painfull as the transition from Qt3 to Qt4, as most of the stuff is implemented all right. Basically a matter of running a script for adapting header files and minor tweaks to the build system.
– Qt5 to be split into “Essentials” and “Add-on odules” (including widgets, Qt Webkit, part of Qt Mobility,…
– Qt Quick 2 built and optimized for OpenGL, with dramatic performance improvements
– Qt5 timeline:
>> Feature freeze by early 2012
>> Beta by March/April 2012
>>  Done by 1st half of 2012
– Qt Widgets supported in Qt5 (but to some extent, development on widgets is shifting towards community efforts, through Qt-Project)
– After Qt5: plan is to release twice a year, at fixed time periods (more predictable)
– In response to a question about Symbian and MeeGo:
>> Symbian STAYS on Qt 4.8 = Symbian NOT supported on Qt5!
>> MeeGo: tests done, works well so far, so shouldn’t be a problem. (He would not tell more than this)
– Development opportunities:
>> Desktop: yes, clearly in the focus
>> Mobile: You will see something coming… This is all Nokia is ready to say now! (Seems clearly to indicate some big announcement by tomorrow at the Nokia World event!!)

[Later the same person:] Apparently nothing as of yet. The Nokia World has been sharply focused of the Lumia (WP7) and Asha (S40) launches.

Session about developing with MeeGo on N9, by Yoann Lopes. Quote: “N9 is awesome, but it misses one thing: you, your apps”. 75 minutes is a too short time to go very deep, but the guy basically showed the whole process, step by step, and some of the possibilities (demoed: applications “MeeSpot”, “Trafikanten”). A few security-related questions were raised (about preventing an app sending over-priced SMS’s), which didn’t lead anywhere, by lack of enough informations about the topic. Again, question asked about the incentive for developing for a “dead platform”: “Can’t say anything about this, but if you develop for MeeGo now, you definitely will be able to reuse your skills.” (not quoting exactly, just what I remember from it). He mentioned also again “next billion”…

Tizen Summit Asia 2011 coming! [Oct 27, 2011]

Nomovok organizes Tizen Summit Asia 2011 at Beijing Marriott Hotel City Wall 8-9 December. The event gathers together Open Source Vendors, OEMs, operators and other Tizen project contributors, together with local Open Source contributors in China. Check the event website and register here!

Dear Intel & Samsung, Can Tizen have some Qt ? [Oct 24, 2011]

So Qt Developer Days is kicking off in Munich today and I feel sad. As if something is not right. Something is missing. Tizen has recently began its Qt-less journey and this does not seem like a sensible move to me. Many would argue that Qt is supported in the Netbook version and yes it is for now, but there are no guarantees that it will survive for the future.

Is alienating a whole group of Developers that bought into the MeeGo dream the best way forward? These are Developers that have invested time, money and effort into the integration of MeeGo and Qt and now are floating away to develop for Android / Symbian and possibly iPhone. Surely having YOUR developers developing for the already established competition a bad thing ?

Is banking everything on HTML5/JS/CSS3 the best way forward ? I think Not. Could we not have HTML5 + Qt Support in Tizen ? Already Nomovok have announced that they will provide Tizen with integrated Qt, but for this to work we need it to be adopted by the project as a whole. If we lose Qt then we Lose a lot of Developers that believe in it and NOT in HTML5 and have not bought into being able to make the move to HTML5. For the wholesale of applications HTML5 seems like the one, but for more specialist applications Qt is a Development Framework that a lot of development companies prefer and that is a fact that you can’t get away from.

Tizen launched with it trying to appeal to the same target audience as MeeGo, Everyone, So shouldn’t we also try to appeal to as many developers as we can ?

With Tizen we also now get Samsung which has been the silent giant in all of this and that makes us all nervous. Very nervous. No press releases, Nothing actually stating what Samsungs vision / Intentions are for Tizen. Samsungs existing Linux Platform uses EFL (http://www.enlightenment.org) and Tizen will also use this. Is there an issue with trying to support both EFL and Qt / QML on Tizen? Surely it can be overcome.

When Nokia Dropped MeeGo on Feb 11 it caused major rifts between them and several companies including intel but now with the recent move of Qt being an Open Source Project with Open Governance can we not overcome issues of the past ?

There are many that are fighting the Qt cause in Tizen. I wish them good luck and hope Tizen has a Qt future.

….

sleeve says: October 26, 2011 at 10:33 pm

@uncle steve: now intel says no to qt?

no, samsung says no to qt as it is open source LGPL and any improvement or deployment would help Nokia tiny 1% – Samsung afraids. Samsung is happy with its vaporware BSD-licensed englightement without even one stable release in 11 years because the license allows to close any single bit if needed. If enlightenment fails samsung will use the backup tech aka HTML5 as already plans and no qt at all. Again, because in their flawed perception that would give nokia a point. All in samsung’s SLP/Limo – 4 bloody years without even single flawed release. The korean giant is strong in pushing hardware that’s all about it. Otherwise bada would be such a success for them.

Yeah Intel apparently HAPPILY supports qt on its part of tizen on its hardware and in AppUp stores. Intel wants apps SO qt will give what enlightenement wont.

Marko Ahtisaari’s speech about ‘Patterns of Human Interaction’ at Copenhagen Design Week [Sept 8, 2011] EXCELLENT!

– Very detailed summary of the above presentation: Video Marko Ahtisaari On N9 – I know We Have Out Simplified The iPhone [Sept 9, 2011] EXCELLENT!
– N9 is becoming available on Sept 30 for ~ US$700 list price
as per Предварительный заказ на Nokia N9 [excerpted on Aug 17, 2011]
See also the PDF copy (in case when the page is not available anymore):
N9 with Swipe in Kazakhstan — 17-Aug-2011
(99.999 Kazakhstani Tenge is US$683 as of today’s exchange rate. Samsung Galaxy R is advertised for the same price, note that Galaxy R is currently available in Sweden for US$634)

Nokia Styles Comeback Plan [Aug 30, 2011]

With the release of its first Windows-based smartphone coming soon, Nokia Corp. is making a big bet: that the innovative design of its new phone will help it stand out and draw attention away from software problems the company has faced as it struggles to compete in the lucrative market.

Anyone interested in the look and feel of Nokia’s future handset design should examine the N9 launched in June—the first smartphone to replace the traditional home button with a swipe of the hand. It is made from a colorful polycarbonate material and although it appears rectangular, it has a curved glass screen.

The N9 features the MeeGo operating system, in which Nokia has already lost interest. But Marko Ahtisaari, Nokia’s head designer, says the design is an indication of where the company is headed. “We will drive this trend toward reduction and more natural forms. Compare that to the black, grey and metallic rounded-corner rectangles you are seeing in the market,” Mr. Ahtisaari says during an interview.

Mr. Ahtisaari says today’s touch-screen phones are inappropriately immersive, and that he would like to design in a way that allows users to keep their heads up again.

“When you look around at a restaurant in Helsinki, you’ll see couples having their heads down instead of having eye contact and being aware of the environment they’re in,” he says.

Designing for true mobility…makes it easier for people to have more eye contact and be aware of their environment, and is an example of what people would not explicitly ask for but love when they get it,” Mr. Ahtisaari says.

For Mr. Ahtisaari and his design team, which numbers several hundred people in Finland, China, the U.K. and the U.S., innovation is about designing better and more natural ways to use a phone through careful observation of users and their environments. Mr. Ahtisaari adds that frequent prototypes, from paper sketches to 3-D wax models to real phones, are crucial to achieve the simplicity and precision needed.

Nokia’s hardware success stems from distinguishing features that often depend on the types of materials used in handsets. Polycarbonate with inherent color is key to the company’s current designs. “The inherent color in the polycarbonate allows us to do color in an interesting way, and that will continue to be important as a simple symbol of choice,” Mr. Ahtisaari says.

Customers can expect more touch-screen phones with physical keyboards, such as the E6 and C3 handsets. “It’s a very rich area for Nokia to innovate in years to come, as many people still want keyboards,” Mr. Ahtisaari says.

He also plans to add value by “linking the phone experience to maps and information about where you are, mapping the world in a way that we have not even imagined possible.”

End of Updates

The Nokia N9: a unique all-screen smartphone [June 21, 2011]

Nokia today announced the Nokia N9, built for people who appreciate a stunning blend of design and the latest smartphone technology.

The Nokia N9 introduces an innovative new design where the home key is replaced by a simple gesture: a swipe. Whenever you’re in an application, swiping from the edge of the display takes you home.

The three home views of the user interface are designed to give fast access to the most important things people do with a phone: using apps, staying up to date with notifications and social networks, and switching between activities.

So, going to Windows Phone 7 or not it has happened as communicated back in last December:
Nokia to enter design pattern competition for 2011 smartphones with MeeGo [Dec 9, 2010]


Note: Version 1.2 of MeeGo OS is scheduled for April 2011 but the smartphone product won’t happen, either on Intel or ARM until around June 2011. See my post on Intel Oak Trail to beat ARM with MeeGo specific prices [Nov 25]

This is all according to its SVP Design and User Experience, Marko Ahtisaari [the indicated timing is for the video record of his plenary speech at LeWeb 2010 on Dec 8, also linked later on]:

1. [2:25] Elegant, simple, extremely blown out – the iOS design pattern. Essentially a screen or screens full of apps and a physical homekey like the mouse key. You click it, you take your hand off the screen to do something on the screen, then may leave to go home. Beautifully elegant, extremely simple to learn with a few steps. And think of a forefront of a house where if you want to go from the kitchen to the dining room you know how you go to the front door. And if after dinner you want to go to the living room you again know how to do that, you go to the front door. Of course the physical button is this mouse click has been loaded with more and more functionality, but essentially a beatifully elegant system that is fantastically constrained. [3:18]. 2. Multiple personizable homescreens where the bet is that the process of personalizing (filling out these home screens) is so simple and organic that it just happens over time and you end up using the device by these home screens – the pattern shared by both Symbian and Android, also the fastest growing pattern. There is not only one physical button but there are many, in fact there are many different configurations that are quite fragmented, as many people commented. And there is some way to flip to where you launch apps, but essentially it is about these personalizable home screens for both shortcuts and live information, or using tabs or so on those widgets. [4:08]
3. [4:20] Windows Phone 7 has introduced an interestingnew pattern, too early to tell [how successful it will be]. But it just shows that there is demand for other patterns. [4:26]One important remark by Sofpedia’s Nokia Poised to Change Mobile UI Approach with MeeGo Devices [Dec 8] report: “Marko Ahtisaari suggests that the future would bring different UI patterns to devices, and that one of them would be based on notifications.Microsoft’s new Windows Phone 7 OS was built based on notifications.” 4. [4:28] This is basically what is the design team in the Nokia Design Studios is spending most of its time on doing: is introducing a new pattern. This will be launched with MeeGo in 2011. … [To give the idea:] … If you look at touchscreen immersive experiences, so most touchscreen devices, and what you start thinking is this way: you will see this at every single moment – so you walk in Paris, you see in cafe, [where] you see a couple [who] have been together for 10-15 years – they will be there head down, pitching and zooming. Touchscreen interfaces are immersive, they require our full attention. [5.15]I think we are missing a trick and also we are not doing good enough design unless we give people their head up again. What do I mean by that? Better one-handed use, better ways to use the devices, without them demanding our full attention. This means more eye contact, more ability to be present both with the people you are around, with right now the physical environment, as well as when you are navigating the physical environment and using maps. I think this giving people their head-up again is extremely important. [5:45]

This is how Stephen Elop, CEO of Nokia talked about Nokia’s smart phone strategy on the Nokia Connections 2011 event in Singapore (from a 3d party video record [June 21, 2011]):

[0:05] I’am going to jump right in and talk about our progress and talk about the progress and advances in smart devices. As we’ve shared our primary smartphone platform strategy is the focus on Windows Phone. I have increased confidence that we will launch our first device based on Windows Phone platform later this year. And we will show our products in volume in 2012.

Now I’ll tell you we have these devices in hand now, we have them working and those who have viewed our early work are very optimistic about the devices Nokia will bring to market. In fact — to quote — the CEO of a leading retailer, and I quote, this device is an absolute beauty with a very fast user interface. The combination of a best of Nokia with a great user interface will have a tremendous impact on the market. [1:00, then in the record comes Marko Ahtisaari with N9 intro, but in reality Marco Argenti was preceding him with Qt [cute] related announcements which are well expressed on the following post on the Nokia Developer]

The future of Qt: Bringing apps to the next billion [June 21, 2011] (emphasis is mine)

Exciting news for the developer community today, and in particular for those who are focused on Qt: At the Nokia Connection 2011 event in Singapore, Nokia Senior Vice President, Developer Experience Marco Argenti confirmed that Nokia will “make Qt core to bringing applications to the next billion,” and he reassured developers that investments made in Qt today will live on in the future with Nokia.

During his presentation, “Qt and the Next Billion”, Argenti noted the following:

  • “Qt-powered Apps have serious momentum on Ovi Store. Our consumers are downloading more Qt-written apps on over 100 million devices worldwide. And today I’m happy to announce that we will make Qt core to bringing great applications to the next billion.”
  • “Why did we pick Qt? Qt is a great cross-platform framework. Qt is modern and efficient. Qt Quick bridges the design phase with the production phase – making it incredibly easy to design, prototype and develop new applications. With QML, the interface markup language, web developers can feel right at home creating great UI’s.”
  • “Qt is widely supported by an active community of over 1/2 million developers. And Nokia will continue to invest in Qt, as we’ve recently released Qt SDK 1.1, and we’re actively involved in contributing to Qt 5.”

This means developers will have both a large existing audience to target with Qt-based mobile apps (100 million Symbian-based phones, plus our first-ever pure touch smartphone, the Nokia N9).

Argenti also noted that: “We will disclose further details in due time; today we want our developers to see the opportunity that the future of Qt brings as part of our mobile phones strategy.”

Learn more about developing for the Nokia N9 and developing with Qt.

And before Ahtisaari was invited by Elop to introduce N9 he actually said according to the official webcast (emphasis is mine):

[42:23] When we’ve determined that that we will shift our strategy we’ve assessed we could bring our innovation and technology to the market three times faster than we’ve had in the past. … [now he says that Symbian Ana, Windows Phone, dual SIM products are showing that] … But we are also breaking through with new forms of innovation. As we’ve said on February 11 we intend to launch an exciting experience around user interface, the industrial design and the developer platform. As part of that work we’re exploring technology to create a better phone. [43:10, after which Ahtisaari is invited on the scene and delivers what could see from the already mentioned 3d party video record from 1:00]

Then, at another event [for the employees] after N9 introduction by Marko Ahtisaari and before the first Nokia Windows Phone 7 has been shown (from a 3d party video record, the 2nd embedded into Engadget’s Nokia’s first Windows Phone: images and video, codenamed ‘Sea Ray’ [June 23, 2011]):

So, I have to say a special thank you as Marko did to everyone working in and around the MeeGo effort. It’s been a challenging time for that team as well. And yet look at the quality of work that’s been done.

Now one of the big questions we get is, yes you’re launching this device but we know you are transitioning to Windows Phone, what’s the point? What is the point?

The point is this. There’s a whole collection of innovation available in the N9 that is going to live one. So — for example — Marko talked about the work in and around Qt [cute] and the development of Qt applications [see between 13:20 and 13:55 in the N9 announcement video record embedded below], and as we’ve already said  yesterday, Qt lives on and actually strengthenes because of its engagement in the next billion. So that’s really good. Innovation in that device lives on.

Another example is the user interface and user experience. We’re not saying precisely what device, and when and how. The user experience you see here is something that will live on as well.

A third example of innovation that will live on is the beautiful industrial design. So now I’m going to just ask everybody to put away your cameras, turn off all of the recording devices. I’am serious because I’m going to share with you something … because this is something that is super confidential and we do not want to see out in the blogosphere, wherever it is. We think it is important for all of you to understand how this innovation lives on, and how well we as a company are today executing.

Let me show you another new device from Nokia. … So what is it? It’s sort of looking at it and then say that is what Marko has shown us. Beautiful design, Gorilla glass … Carl Zeiss” 8mpixel camera … you notice there is as one extra button on the top. So you notice that is not the same device. … What this is, is a product that is code-named Sea Ray, and it is Nokia’s first Windows Phone device. [2:34, then comes a quite detailed WP7 part, until 21:45]

So from all these it is quite obvious that with February 11 decision the only thing which Nokia immediately had thrown out of the boat was the MeeGo operating system itself. And indeed in an interview to Helsingin Sanomat on Thursday Elop delivered a a quite clear message: Nokia CEO Stephen Elop rules out possible comeback of MeeGo [June 3, 2011]

Finnish mobile phone giant Nokia’s CEO Stephen Elop promised that the company will soon introduce a range of new inventions and innovations, with which it will improve the competitiveness of its mobile phones.

As an example of new inventions, Elop mentioned the brand-new N9 handset launched in Singapore on Tuesday, which will come on sale in the autumn, a year behind the original schedule.
“The N9 features many new breakthroughs related to its usability, design, and materials, which we will be utilising and developing further in our upcoming models. I cannot speak of them more specifically just yet, but they will soon become apparent”, Elop said.
According to Elop, the N9 is a handset that relies more on the Qt application framework than its MeeGo operating system. Thanks for the Qt environment, the used applications can be programmed to work with three of the platforms used by Nokia, though not with the Windows Phone system.
In Elop’s words, there is no returning to MeeGo, even if the N9 turns out to be a hit.

The switch to the software giant Microsoft’s Windows Phone operating system has frustrated many of the Nokia staffers.
Some are afraid that the company will turn into a mere equipment manufacturer and a Microsoft subcontractor.
Elop roundly rejects this interpretation.
“Nokia will continue its research and development on the software side, as well as in services and equipment design. We will build inventions for our Windows phones that will make us stand apart from our competitors and bring significant additional advantage to our application developers”, he declared firmly.
According to Elop, in recent months Nokia has launched several different software development projects.
“Those working within the software R&D sector are more and more motivated thanks to our achievements. I am continuously in touch with them. I constantly receive emails that tell me how the pace of problem-solving has quickened.”

Nokia N9 details

Nokia N9 Design Story [June 20, 2011]

In this video, Marko Ahtisaari, Nokia’s SVP of Design, talks about the design of the Nokia N9 http://nokia.ly/iGrtvJ. It only takes a swipe to get to what you want with the Nokia N9, and it all floats beautifully on the large, curved display. Stay in touch with people, news and events. And browse the web. Quickly. Get around with free maps and navigation. And take great pictures with the 8MP camera. The Nokia N9 makes it all smooth, effortless and gorgeously stylish. Learn more about the new Nokia N9, visit: http://nokia.ly/jUnOCP.

Nokia N9: the designer’s story [June 22, 2011] (in paragraph emphasis is mine)

I love sitting down with Nokia’s designers. There’s not one square millimetre of each phone that doesn’t get refined and revised a hundred times. They always have a mind-blowing story to tell about each aspect of the design. It’s never, “We chose blue cause that would be cool”; it’s always like, “We chose cyan, not blue, because the design is pure, so colours need to be pure, and…” at which point, my head explodes. I sat down with the Nokia N9′s lead designer, Anton Fahlgren, for a chat about his epic two-year project

How did the Nokia N9 begin?

I headed up a team in Copenhagen during the summer of 2009, and that’s where it began. The brief was to evolve the story from the previous Nokia Nseries/Eseries devices, and define it moving forward. We chose to work with an Nseries product as it was interesting times at Nokia – things were bumpy in the high-end market. Extreme numbers on a spec sheet was not the way to win. We knew we needed innovation at every level.

I’ve had the option to do this before, but those occasions didn’t feel so very exciting: here we had a blank canvas. I wanted to define what high-end means today and take a more software-driven approach, and show people it’s not just the hardware that makes a great phone: it’s the UI and platform and how it all works together.

Did you know you’d be creating for something other than Symbian?

The MeeGo stuff had started bubbling, but we hadn’t seen it. We tried to simplify and distil the existing story, because there was a lot of good in the work that was done. That was the starting point – no compromises. We tried different styles; we did a range of devices like slide-and-tilt; we did a couple different sizes, but they were all based on the same design family. But the one that made it to the market was the Nokia N9.

What makes the Nokia N9 unique?

Above all, it’s the continuity that you feel from the shape of the glass continuing to the side profile. It just feels right. The basic concept is that seamless continuity of the form, and I think it was something we refined with the UI. It’s just something nice about interacting with a device that has a gentle curvature. Once you have something that’s more continuous in your hand, it’s just more pleasant to interact with it, all the way to the edges. Try to swipe stuff on other phones, and you’ll soon see that the edges will bother you.

When you see it in three dimensions, there’s not a single straight surface on the product. It’s actually really difficult to model in CAD. It’s almost like a pillow. In concept, a pillow is a simple form. It’s not hard to understand. But if you have to build those surfaces on a computer, you’ll realize how complicated they are. So the concept is simple, but as a piece of geometry, it’s quite elaborate.

No buttons! Just swipe!

Once you’ve got a flavour of life without buttons, it’s hard to go back. I find myself with other devices trying to swipe, but I can’t. Phones with keys feel old now, in some respects.

Last question, how would you like consumers to feel when they first pick up a Nokia N9?

That’s a good question. What’s important for us is that if this becomes a hardware story, we’ve failed. It needs to be in context with the UI. I hope the first point of delight will be about the interface, the button-less navigation. I hope it’s not only about the hardware design. The idea was to create a canvas for the UI and the user to shine. When you watch TV, you don’t want a frame, you just want the content.

The Nokia N9 Announcement by Marko Ahtisaari at Nokia Connection 2011 [June 21, 2011]

In this video, Marko Ahtisaari, Nokia’s SVP of Design, announces Nokia N9 http://nokia.ly/iGrtvJ.

The related press release: The Nokia N9: a unique all-screen smartphone [June 21, 2011] (emphasis is mine)

Singapore – Nokia today announced the Nokia N9, built for people who appreciate a stunning blend of design and the latest smartphone technology.  To learn more about the design of the Nokia N9 visit: http://swipe.nokia.com

One swipe and you’re home
The Nokia N9 introduces an innovative new design where the home key is replaced by a simple gesture: a swipe. Whenever you’re in an application, swiping from the edge of the display takes you home.

The three home views of the user interface are designed to give fast access to the most important things people do with a phone: using apps, staying up to date with notifications and social networks, and switching between activities.

The industrial design of the Nokia N9 is an example of extreme product making and craft. The body is precision-machined from a single piece of polycarbonate and flows seamlessly into beautiful curved glass. The laminated deep black display means that the user interface just floats on the surface of the product.

The Nokia N9 also packs the latest in camera, navigation and audio technology for a great all-round experience.

“With the Nokia N9, we wanted to design a better way to use a phone. To do this we innovated in the design of the hardware and software together. We reinvented the home key with a simple gesture: a swipe from the edge of the screen. The experience sets a new bar for how natural technology can feel,” said Marko Ahtisaari, Nokia’s head of Design. “And this is just the beginning. The details that make the Nokia N9 unique – the industrial design, the all-screen user experience, and the expressive Qt framework for developers – will evolve in future Nokia products.”

Innovative all-screen design
With no need for a home key, the all-screen Nokia N9 makes more room for apps to shine. The 3.9-inch AMOLED screen is made from scratch-resistant curved glass. The polycarbonate body enables superior antenna performance. This means better reception, better voice quality and fewer dropped calls.

Camera, maps and multimedia
The 8-megapixel Carl Zeiss autofocus sensor, wide-angle lens, HD-quality video capture and large lens aperture enable great camera performance even in lowlighting conditions. This makes the Nokia N9 one of the best camera-phones ever produced.

The Nokia N9 features free turn-by-turn drive and walk navigation with voice guidance in Maps. With the new dedicated Drive app, you can get in your car and start navigating to your destination right away.

You can watch videos in true 16:9 widescreen format. And because the Nokia N9 is also the world’s first smartphone with Dolby® Digital Plus decoding and Dolby Headphone post-processing technology, you get a surround sound experience with any set of headphones.

Touch just got better
Fitted with the latest in wireless technology, Near Field Communication (NFC), the Nokia N9 allows you to easily share images and videos between devices by touching them together.  Pair it with Bluetooth accessories like the new NFC-enabled Nokia Play 360° wireless music speaker only once, and you get a great surround sound music experience with just a tap.

Colors and Memory
The Nokia N9 will be available in three colors – black, cyan, and magenta with storage options to accommodate plenty of content: 16GB and 64GB. The Nokia N9 is scheduled to be in stores later this year, with availability and local pricing to be announced closer to the sales start.

More information about the Nokia N9 can be found at: http://swipe.nokia.com.

Video: Diving into the Nokia N9 UI and specs [June 21, 2011]

The Nokia N9 is fresh out of the oven and we think it’s pretty hot. We’ve received quite a few questions from our readers about this newcomer’s technical profile and user interface. To give you a better idea of how the product works, we grabbed Marketing Manager Jussi Mäkinen and asked him to give us a guided tour of the Nokia N9 UI on video.

Nokia Marketing Manager Jussi Mäkinen walks us thru Nokia N9. Nokia N9 is designed around the things people typically use the most.

Here is some geeky data on the technical specifications:
– Networks: Pentaband WCDMA 850, 900, 1900, 1700, 2100, Quad band GSM/EDGE 850, 900, 1800, 1900
– Speed: HSDPA Cat10: 14.4Mbps, HSUPA: Cat6 5.76Mbps
– Display: 3.9” WVGA (854×480) AMOLED display with curved Gorilla glass, no air gap, anti-glare polarizer
– OS: MeeGo 1.2 Harmattan
– Memory: 1024MB RAM, 16GB/64GB storage
– Camera: 8Mpix auto-focus Carl Zeiss, wide-angle lens, 2x LED flash, Video capturing MPEG-4 SP 720p @ 30fps, 2nd camera for video calls
– Size / Weight: 116.45 mm x 61.2 mm x 7.6–12.1 mm (L x W x T) / 76 cm3/ 135 g
– Connectivity: BT 2.1, GPS, A-GPS, WLAN 802.11abgn, NFC, 3.5mm AV connector,  micro USB connector, USB charging
– Processor: ARM Cortex-A8 OMAP3630 1 Ghz, PowerVR SGX530
– Audio: MP3 player, Audio jack: 3.5mm, Supported codecs: mp3, AAC, AAC+, eAAC+, WMA, FLAC.
– Battery: 1450 mAh

Operating Times
– Talk time: (GSM/WCDMA) up to 11 h / up to 7 hours
– Standby time: Up to 450 hours (WCDMA), up to 380 hours (GSM)
Video playback (720P): up to 4.5 hours
– Music playback: up to 50 hours

Other information from the official Nokia blog:
Introducing the Nokia N9: all it takes is a swipe! [June 21, 2011]
Nokia N9 – photo taking and sharing [June 22, 2011]
Nokia N9: what would you like to see? [June 22, 2011]
Getting up close, with NFC on the Nokia N9 [June 23, 2011]
Nokia N9: Drive & Maps [June 23, 2011]
Blogbite: let’s talk Nokia N9 [June 24, 2011]

Nokia’s N9: Cool, Cruel and Unusual [by Randy Arnolds, June 23, 2011]

source: http://swipe.nokia.com

Unlike many friends and former Nokia colleagues, I have not had the pleasure of fondling a sexy new N9 so this won’t be a product review as much as a process and philosophy review.  That means something a little less structured than usual and loaded with unabashed opinion, pontificating and ranting.

So buckle up, this should be a ride that would do Tomi Ahonen proud.

We have ignition…

Maemo and MeeGo community advocates didn’t begin with high expectations for the Nokia Connection 2011 event in Singapore on June 21.  Lacking the presentation pizzazz of Apple or even Microsoft, Nokia has a mixed history with this sort of thing and has too often bombed when it needed to blow something up.  So when we were bored with a Symbian Anna demo followed by an even more tiresome spiel on S40, the peanut gallery in a freenode.net IRC webchat augmented Nokia’s endless warm-up with the usual locker room antics.  CEO Steven Elop had promised a disruption; we were just distracted.

Then Marko Ahtisaaricalmly and quietly claimed the stage.

Speculation had run rampant over who would more likely stun us with the allegedly disruptive device, but the consensus had correctly pinned Marko as the man.  He sealed the deal by very quickly getting down to business.

A presenter’s presenter, the well-spoken Ahtisaari peeled away layers of the slick N9 with the deftness of a professional magician.  I can’t speak for anyone else but our little web gathering was enthralled.  The catcalls and comic relief abruptly ceded to what amounted to geek sexting.  That’s the magic of what Nokia has pulled off here, with impeccable industrial design and a clever UI just begging to be swiped.

That’s also the problem.

The MeeGo Mambo

When Elop announced Nokia’s head-scratching new strategy (and I use that last term extremely loosely) back in February of this year, there was the promise of an undescribed MeeGo device to be produced at some point, to be followed by an anticlimactic year-long ramp-down of the project once hailed as Nokia’s high-end salvation.   Never mind that the N9 isn’t running pure MeeGo (but rather a mish-mash of Maemo 6 and MeeGo parts now curiously labeled as MeeGo 1.2 Harmattan).  To any end user, it’s MeeGo enough.

But the question becomes: why?

Why release something designed to run what is, for Nokia, a dead-end OS?  Elop says this otherwise-seductive N9 is intended as a test-bed for future Windows Phone 7 devices.  But how many consumers tolerate being tested? Those few who fell in with Nokia’s steps 1 through 4 with Maemo can be forgiven for feeling too defeated to step up for number 5.  That would make the N9 a profit sink at a time when Nokia’s stock (NOK) is severely depressed.

Is this just a stopgap until Windows Phone 7 graces similar Nokia hardware?  If so, will enough purchasers succumb in the meantime to this obviously alluring work of art to at least cover its costs?

Conspiracy theorists are having a field day with this, pointing to admittedly mind-boggling statements and steps that, like the pieces from different puzzle sets, do not fit together.  One of the more prevailing and extreme speculations is that the N9′s strange release is actually a deliberate move by Microsoft-via-Nokia to torpedo the prospects of MeeGo– not just within Nokia’s domain, but in toto.  The old Fear/Uncertainty/Doubt (FUD) machine grinding up another competitor.  I’m resisting this line of thought, but… but…

The Maemo Legacy

Nokia struggled with its last Maemo device, the N900 mobile computer, both in terms of consumer adoption and reliability issues.  Can the company afford to repeat that with the N9?  And will the life of the typical N9 exceed Nokia’s willingness to support it?  The track record isn’t good there.

It’s all… bewildering.

Back to the device unveiling.  Again, Elop referred to this little beauty as disruptive.  He even went so far as to invoke his favorite word, ecosystem, although the N9 doesn’t appear to come with one.

So what could the N9 disrupt?  Well, so far it’s done a number on the MeeGo and Maemo communities, particularly the latter.  maemo.org members are largely polarized on included or excluded features like hardware keyboards, Adobe Flash support and HDMI.  Nothing new there.  But this is likely the last time the Maemo community could survive a foundation-fracturing device.  It’s already on shaky ground as legacy Maemo devices and long-standing community leaders run out of steam or just plain run out.

Long Limbs, Thin Ice

Many Maemo/MeeGo fans are looking at the glossy N9 with a glint of hope.  Maybe, just maybe goes the logic,  success for the N9 could change Elop’s mind on MeeGo.  Maybe the Linux-based operating system really is a Plan B– one that advances to Plan A under the right circumstances.  If Windows Phone 7 falters, and that’s a reasonable conjecture based on current sales, what else is Nokia going to do?  Stay with Symbian, which it tossed over to Accenture?  Elevate S40?  I don’t think even bringing Qt to S40could happen fast enough.  If the N9 sells out completely, or close enough, will that trigger a slow-down in Nokia’s ramp-down?  If so, does Nokia have the ready staff for it, or have too many abandoned the wayward ship?

Detractors are saying this is all pointless, that there’s no room for MeeGo in a two-horse Android-plus-iOS world. How selective amnesia can be; there wasn’t room for them, either, a few years ago when Symbian owned the playing field.

MeeGo could actually succeed with a similar approach to Apple’s: highly target a select demographic comprised of, say, fifteen to twenty percent of a given population and please them to no end.  But instead of the same demographic, cater to those at the complete opposite end of the open-closed spectrum.  In other words, the Maemo/MeeGo crowd in addition to those largely invested in Android because it isn’t iOS.  Then let Android, WP7, and the rest battle for the middle.  Select markets generate higher margins than mass markets, as Nokia has learned the hard way.

Summing Up

I found the Singapore event a crude juxtaposition of a lethargic Singapore (and similar) market address awkwardly combined with a brief, exciting N9 reveal.  This was the wrong venue to introduce this device.  The better one would have been the MeeGo Conference 2011, which sorely needed it.

Those who read here regularly will expect me to be completely candid, so I won’t disappoint.  There are aspects of the N9 I don’t like.  Sealed-in battery, lack of memory card slot, last year’s CPU, and a few others.  But I’m not the type to lose the forest for the trees.  From a big picture perspective, I love the Nokia N9.  Yes I drooled over its renderings.  Yes I find that uniquely-curved screen to be cool enough to touch.  Yes I want one NOW.  I will forgive the known shortcomings.  Heck, even Engadget likes it.

And as for MeeGo: it still enjoys strong support from Intel and partners.  It just needs a high-profile, lust-inducing handset to improve its consumer recognition prospects.  The N9 shows it can be done in spades, despite Elop’s disputable claims to the contrary.

My disagreement with Elop on MeeGo [by Felipe Contreras, working in Nokia (Maemo), June 21, 2011]

Some time ago I received a private email directly from Elop (just me, nobody else in CC, I am not going to go into details as to why), in which he explained that the biggest problem was the small amount of MeeGo devices in the years immediately ahead.

This is simply not true.

Before explaining why, I’ll quickly say that I actually work on hardware adaptation, so if somebody knows the amount of effort needed to adapt MeeGo to different hardware platforms, it’s us. Plus, I closely follow Linux related mailing lists (linux-arm, linux-omap, linux-media, etc.), and know a lot of people in different companies that work precisely in this area. I have quite a few years of experience doing this, so I know what I’m talking about.

Update: To avoid confusion, I am a mere software engineer. And when I say “us” I’m talking about the bigger team I am part of.

Nobody I know believes what Elop said, and let’s keep in mind that Elop is not an expert in this area, we are. So my guess is that he got his information from some upper management guy who didn’t know what he was talking about either.

As I explained Elop, if we wanted to ship 10 devices with OMAP 3 (the same platform of the Nokia N9) today, there is absolutely no problem from the software point of view: all the UI software remains the same, and the hardware adaptation would probably require few modifications, if any.

The problem is when porting to an entirely new hardware platform, say Snapdragon. Suppose only 3 devices are planned on the “years immediately ahead”, well, then it makes sense to have 3 different hardware platforms, and each one of those requires work from the hardware adaptation team, not from the upper layers, though. However, that’s not a technical limitation, it could very well be 30 devices instead of 3, it’s basically the same amount of work for us. IOW; what matters is the hardware platform, not the number of different devices.

Note: all these are merely examples, not actual plans

Funnily enough, Windows Phone only supports one hardware platform: Snapdragon (and in fact only certain chips). So MeeGo alreadyhas an advantage over Windows Phone; you could ship more devices on more hardware platforms. All we need is the word.

Not to mention the fact that most of the hardware adaptation is already done by hardware vendors. They do it because it’s the easiest way to demo their hardware (it’s Linux). I tried to explain that on an earlier post where I show many examples of people porting MeeGo to a plethora of devices(it’s easy and fun).

Another advantage of course is that MeeGo is already here (Nokia N9).

Not to mention the fact that MeeGo is open source, and Linux is a synergetic endeavor; there’s man more than one company (Microsoft) working on it, in fact, almost everybody else is.

Elop’s answer? “I am simply going to choose to respectfully disagree on multiple fronts”. He didn’t even bothered to mention exactly what was the disagreement.

So there you have it, if there’s a reason for ditching MeeGo, it’s certainly not a technical one, and most likely not a good one either. I hope the people out there like what we did with the Nokia N9 and ask the though question “Why exactly did you leave MeeGo, again?”, specially when there are no signs of any Windows Phone device.

Note: as usual, this is my own personal opinion, and it’s based on publicly available information

Texrat the Crypticum Keepersays:

June 21, 2011 at 20:03

As a former engineer (for Nokia Maemo devices) and product designer (elsewhere) I can vouch for everything Felipe says. Elop’s comments about MeeGo device development are disingenuous and simply designed to reinforce his decision to go with Microsoft. Maemo was run on a shoestring budget yet managed to make incredible progress– put serious resources behind MeeGo and Nokia or any other company would outperform competitors in device innovation. The retreat from MeeGo points to the success of FUD more than anything. Sad that we have allowed that and risk aversion to stifle innovation.

another adaptation guysays:

June 22, 2011 at 10:01

I’m not a big fun of Elop or WP7 either, but …

It’s not only about the number of platforms or number of devices made on particular HW platform. There is important factor – time to market. You have to be on time to the market to sell your stuff.
MeeGo Harmattan OMAP3 adaptation work is brilliant. It is also late. And who needs OMAP3 devices anymore? Market is looking forward… Tegra, OMAP4/5, Snapdragon.

If Nokia would start working on adaptation of a new HW platform that’d mean another 1-2 years from now (and there isn’t any decent adaptation layer from chip makers available on the market yet). By the time they are done existing UI would go out of fashion, so they would have to change it too to stay competitive. Once again Nokia would end up in situation as in all OSSO/Maemo/MeeGo – changing the HW platform AND the whole SW stack. And being late to the market by years.

WP7 was chosen simply because they believe MS adaptation layer closer to the completeness on their HW platform of the choice than Nokia would be with MeeGo in 1 year. Is that right ? Intel’s chip is far from ready… MeeGo on ARM SoCs is a joke^Wdemo.
Nokia needs LOTS of new devices on the market ASAP. Or it will be too late.

Ready application frameworks, SDK, ecosystem and services – all this comes as a bonus. Of course this might be pretty far from reality, but check how cool it all looks on paper. Too good offer to pass.
IMO the real mistake they made by going with WP7 is the choice of business model and ecosystem structure. Closed, royalties based SW. Last century.

“Not to mention the fact that most of the hardware adaptation is already done by hardware vendors. ”
Name a single decent one ? Sure they try, but they are not quite there yet.
Ability to boot linux on your SoC doesn’t count as “adaptation”. Besides that’s only for SoC, without peripherals. Just adding a new USB transceiver to your device can generate some man/months of SW work in adaptation. Let’s not even start talking about power management.

“Another advantage of course is that MeeGo is already here (Nokia N9).”
MeeGo ? Yeah, right. Common ppl, for the 100th time N9 != MeeGo.

“…MeeGo is open source, and Linux is a synergetic endeavor”
From Nokia experience – synergy was seen only in a handful of open source components in OSSO/Maemo/MeeGo Harmattan. Adaptation contributions went mostly one way – upstream.

FelipeCsays:

June 22, 2011 at 14:04

@another adaptation guy The hardware adaptation in Nokia has been ready since a looong time. The problem has always been the UI. Maybe not perfectly, but in a competitive level compared to current Android devices.

And no, WP7 is not closer to completeness. What makes you think so? See the list of chips supported by WP7, it’s basically only QSD8250, which is 2008 technology. That should make you think how easy it is to support different chips, forget about platforms, or architectures.

Sure, hw vendors don’t have perfect adaptation for Linux, but they have something which is better than what WP7 has; nothing. There’s no OMAP4, Intel, Tegra, Sh-Mobile, or anything else, not even booting. Not to mention the fact that Android kernels are already shipping, and most of that work can be re-used, as it’s still Linux.

I’m sure it would have been easier and faster for Nokia/Qualcomm to finish up the adaptation of a Snapdragon chip that it is for Microsoft to provide OMAP4 support, or even worst: Intel support.

FelipeCsays:

June 22, 2011 at 16:59

I never bought that story, and I am kind of shocked that elop (and the other management) actually believes that this is a legitimate argument. Maybe this is just what they say to you? There are of course other, more relevant reasons for the adaption of wp7.

@oli Yes, that’s also my thinking; whenever the official reasons don’t make sense from any point of view, there’s probably some secret reasons. However for now that’s speculation.

What I am interested to see is how much people like the Nokia N9, and how much pressure does Nokia gets to continue working on MeeGo. I don’t know if anything will change, but we in the Maemo/MeeGo team did all we could to make the Nokia N9 a success, now it’s the turn of the consumers :)

Although i love maemo/meego and the n9. its the ecosystem that elop is worried about, and one of the key factors why its so limited at this stage.

@Anthony Well, that’s another reason that can also be debunked. For starters, “ecosystem” seems to me more like an invented term from Elop rather than something consumers are actually looking for, so it’s hard to tell exactly how important such a thing is, or even what exactly does that mean. Also, you have to remember that a few years ago Android didn’t have any “ecosystem”, which is exactly how all platforms start.

I believe MeeGo’s “ecosystem” would have been bigger than Windows Phone’s, in fact, if the “ecosystem” is supposed to be that important, why does WP7 has so small marketshare?

It just doesn’t make sense from any point of view.

FelipeCsays:

June 23, 2011 at 15:28

Does WP7 support multicore?

@Guest It doesn’t. I heard there’s a new WP release that does support it, but that hasn’t shipped on any phone yet (AFAIK).

It is amazing that 95% or comments do not understand basic market(ing) facts. Today, we are not buying phones because they are great. At least smartphones. We are buying them, because other smart people can write amazing apps for them and there is big existing market of these great applications. It is called ecosystem.

@Dantius Palpatine I call bullshit on that. For the ecosystem to matter, first you need good phones. If your assertion was true, WP7 would be gaining market, not loosing it as it is.

sorry but another adaptation guy is right. First and foremost, Harmattan has nothing to do with MeeGo, and I’m still wondering how this marketing trick went through.

@crowbar MeeGo, Maemo, Harmattan, who cares? The software is good. What I want is to see the consumers buying the device like crazy. Sure, it would have sold much more if it wasn’t the last of its kind, and there was a believable developer story, but it’s still a great device (specially if you compare to others in the market).

FelipeCsays:

June 24, 2011 at 3:03

When Elop said that Nokia wouldn’t be able to produce many Meego devices before 2014 I’m sure he was correct.

@jii Great, a statement without any argumentation. What makes you think so? How difficult do you really think it would be to take the software of the Nokia N9 and put it into another device? I’ll tell you how; not at all, it can be done in a few months.

FelipeCsays:

June 24, 2011 at 3:53

@Son of a Finn

Seems like so many posters here are children. Does anyone really believe that Elop does not want to see Nokia succeed?

Of course he wants Nokia to succeed, but he wants it to succeed based on his own decisions. Do you really think he would say “you know what, I was wrong, this WP stuff is not going to work”? That’s not going to advance his career.

Most of what people call “conspiracy theory” can be explained in systemic terms. Maybe Elop truly never thought on crashing Nokia so it can be sold cheaply to Microsoft, but humans are social creatures, we rarely make big decisions without talking to other people — I’m sure he talked with some friends in Redmond, and they tried everything they could to sell the idea of WP7. They might have thought about the possibility of Nokia crashing, and they didn’t care, they pushed Elop to make the move that benefits Microsoft the most, even though it’s the most risky for Nokia.

At the end of the day Elop’s intentions don’t really matter, what matters is what he does, which is most likely influenced by a lot of hidden agendas of other people.

The real question you have to answer is: what happens if Windows Phone fails?

Really, what would happen to Nokia? The stock price is already in ruins, and that’s just because of lack of good news, imagine what would happen when really bad news arrive. What would happen to Finland?

It is rarely a good idea to go “all-in” like Nokia is doing with Windows Phone. It only makes some sense when you are completely sure, but look around, everyone is asking the same question — Why WP7 when you have MeeGo? — that alone should raise some questions regarding the “all-in” position, and then the next question arises — Why not try both?

Let’s suppose Elop is right and I’m wrong; it would only be possible to develop a few MeeGo devices in the next coming years. Well, even if that’s the case there’s nothing wrong with that, it would be a good backup plan if WP fails. Somebody might say, but it takes too many resources, but that’s not true, the Maemo team never took that many resources (it’s kind of efficient), and with a reduced scope, resources could be decreased.

Nokia's Investment

Microsoft is all about partnerships. They do not make hardware or very many end products. Microsoft’s success has come from partnering with many many companies and enabling them to be successful. Every PC manufacturer and 93% of VARs are Microsoft partners. Every PC peripheral or PCI card vendor needs to be a Microsoft partner to succeed.

You call that “partnership”? Then I guess mafia bosses “partner” with their debtors, and when somebody becomes somebody else’s bitch on jail, that’s also a “partnership”.

Strictly speaking they are partnerships, but that’s not what everybody would consider a good partnership.

FelipeCsays:

June 24, 2011 at 12:59

What’s your opinion about needing more than the 3 devices in 3 years that Elop claimed was the problem? Apple has been doing well with an average of 1 new iPhone model a year. I look at the N9 and can’t figure out what hardware would be outdated before 2014. Maybe a next model with a sliding keyboard, but what beyond that?

@Pat That’s a good point, I think Nokia could have done the same as Apple, and concentrate on a few excellent phones. Regarding hardware I would add a sliding keyboard, but also a camera button, and micro HDMI, probably with a dual-core Snapdragon. Something more interesting would be to have a docking station like the Motrola Atrix, but helped with the fact that MeeGo already runs on laptops and so on.

FTR I didn’t claim Elop said 3 devices in 3 years, that was just an example.

Do you know if the number of N9 devices will be limited or it will depend on sales?I hope Nokia promotes this phone with operators because the biggest amount of sales comes from operators, with that in mind, if N9 is promoted the same as N900 it’s impossible it will be a big hit.

It’s hard to make a great phone, but it’s easy to destruct its sales.

@Fran Excellent question! That is something everyone should ask Elop.

FelipeCsays:

June 24, 2011 at 19:41

@Son of a Finn

Read my postings carefully, you will see that I agree with you that Nokia should continue to invest in Meego (as Elops R&D chart shows). I would love Meego to succeed, though I have doubts based on the mobile operators not wanting another platform to support (regardless of the OS being great or not).

Operators want a counterweight against Android. I don’t think they care if it’s WP7, or MeeGo, but something.

Where I differ from most posters here is that I believe if Nokia is not successful with WP7 then they will not survive. Yes, it is an “all in” bet. Success with WP7 will generate the cash to support investment in Meego, failure leaves no hope for Meego at Nokia.

Let’s concentrate on the idea that WP7 fails. If that happens either Nokia starts from scratch, or somebody buys it (for cheap BTW), and given that Nokia already transitioned to WP7, it would be an interesting option for Microsoft. BTW, I do believe that a merge between Nokia and Microsoft would produce decent WP7 phones, because all the traditional barriers for collaboration typical of Microsoft would disappear.

Also, my definition of partnership is when the parties work together and mutually depend on each others success for their own. The examples I gave fit that. PC vendors can and do make PC’s with Linux variations, they can choose to work without Microsoft if they wish. Microsoft would die if no PC vendors used Windows. The truth is that they need each other and are partners.

Nokia and Microsoft’s Windows Phone division (the new name for the Mobile Communications Business division) also need each other and are partners. Nokia has a strong position in this relationship and I expect them to use that to their advantage.

Do you seriously believe that if WP7 fails, Microsoft would be in serious trouble? Nokia is betting the house, but Microsoft is not risking anything; WP7′s humble marketshare is already decreasing. Not that their mobile division is that important, they can survive comfortably without it.

A too early assesment of the emerging ‘Windows 8’ dev & UX functionality

Update on the recent craze in mass media to call the new era “post-PC” by Frank X. Shaw Microsoft Corporation [19 Aug 2011 3:37 PM]:

Where the PC is headed: Plus is the New “Post”

In the past year, and again in the past few weeks, I’ve seen a resurgence of the term “post” applied to the PC in a number of stories including The Wall Street Journal, PC World and the Washington Post. Heck, I even mentioned it in my 30th anniversary of the PC post, noting that “PC plus” was a better term.

… eReaders, Tablets, Smartphones, Set top boxes, aren’t PC killers, but instead are complementary devices. They are each highly optimized to do a great job on a subset of things any PC can also do. …

I’ll be the first to admit that these new “non-PC” objects do a great job at enabling people to communicate and consume in innovative and interesting ways. That’s not surprising, because they were expressly designed for that purpose. But even their most ardent admirers will not assert that they are as good as PCs at the first two verbs, create and collaborate.  And that’s why one should take any reports of the death of the PC with a rather large grain of salt. Because creating and collaborating are two of the most basic human drives, and are central to the idea of the PC.  They move our culture, economy and world forward. You see their fingerprints in every laboratory, startup, classroom, and community.

At Microsoft, we envision a future where increasingly powerful devices of all kinds will connect with cloud services to make it all the more easier for us social beings to create, communicate, collaborate and consume information. I encourage you to tune into our BUILD conference in mid-September where our vision for this world of devices will become clearer.

Update on development timeframe by Steven Sinofsky  Microsoft Corporation [17 Aug 2011 11:48 PM]:

@TrooperKal — we finished Windows 7 in July of 2009 and had started our long lead work on Windows 8 a little before that.  That’s similar to how we worked on Windows 7 relative to the previous release.

[Re: TroperKal’s question: “It is pretty obvious from your team structure and the already discussed features of v.8 that work has been underway for some time. Just for curiosity’s sake, when did work properly begin on this new version?” ]

June 20-24:
Windows 8 for software developers: the Longhorn dream reborn? [by Peter Bright, June 23, 2011]

Windows 8 will ship with a pair of runtimes; a new .NET runtime (currently version stamped 4.5), and a native code C++ runtime (technically, COM, or a derivative thereof), named WinRT. There will be a new native user interface library, DirectUI, that builds on top of the native Direct2D and DirectWrite APIs that were introduced with Windows 7. A new version of Silverlight, apparently codenamed Jupiter, will run on top of DirectUI. WinRT and DirectUI will both be directly accessible from .NET through built-in wrappers.

WinRT provides a clean and modern API for many of the things that Win32 does presently. It will be, in many ways, a new, modern Win32. The API is designed to be easy to use from “modern” C++ (in contrast to the 25 year old, heavily C-biased design of Win32); it will also map cleanly onto .NET concepts. In Windows 8, it’s unlikely that WinRT will cover everythingWin32 can do—Win32 is just so expansive that modernizing it is an enormous undertaking—but I’m told that this is the ultimate, long-term objective. And WinRT is becoming more and more extensive with each new build that leaks from Redmond.

WinRT isn’t just providing a slightly nicer version of the existing Win32 API, either. Microsoft is taking the opportunity to improve the API’s functionality, too. The clipboard API, for example, has been made easier to use and more flexible. There will also be pervasive support for asynchronous operations, providing a clean and consistent way to do long-running tasks in the background.

DirectUI is built around a core subset of current WPF/Silverlight technology. It includes support for XAML, the XML language for laying out user interfaces, and offers the rich support for layouts that Win32 has never had. This core will give C++ programs their modern user interface toolkit and, at its heart, it will be the same toolkit that .NET developers use too. (DirectUI is a name Microsoft has used before, internally, for a graphics library used by Windows Live Messenger. The new DirectUI appears to be unrelated.)

Jupiter is essentially Silverlight 6; a fully-featured, flexible toolkit for building applications. The exact relationship between DirectUI and Jupiter isn’t entirely clear at the moment. It’s possible that they’re one and the same—and that DirectUI will grow in functionality until it’s able to do everything that Silverlight can do. It’s also possible that DirectUI will retain only core functionality, with a more complete framework built on top of its features. Another option is that Jupiter refers specifically to immersive, full-screen, touch-first applications.

XAML and the WPF-like, Silverlight-like way of developing GUIs are going to be absolutely central to Windows development in the future. Testament to their new importance is a reorganization that occurred at the start of this week. Instead of operating under DevDiv’s roof, the XAML team has been broken into three parts. The group working on XAML and related technology for use in Windows has moved to WinDiv, and the group working on it for Windows Phone, Xbox, and the browser plugin has moved to Windows Phone. Only the group that works on the developer tools—including Visual Studio and Expression Blend—is staying behind in DevDiv. The internal Microsoft e-mail announcing the change notes that the XAML team has been working with the Windows team for the duration of Windows 8’s development; this move simply makes them a formal part of the UI team.

What of HTML5 and JavaScript? They’ll be an option too. Microsoft has ventured down the HTML application path before, with its HTAtechnology. HTAs—HTML Applications—are packages of HTML, JavaScript, CSS, and other resources that run in a special trusted mode. The normal constraints that regular HTML webpages are governed by—for instance, an inability to access local resources—don’t apply to HTAs: HTAs can write to the file system, access arbitrary network resources, and more. In other words, they’re webpages stripped of some of the limitations that make webpages unsuitable replacements for desktop applications.

New-style HTML5 immersive applications won’t be distributed as HTAs, but many of the same principles are likely to apply. Like HTAs before them, they’ll gain greater access to operating system functionality than regular webpages—so they’ll be able to call Windows APIs and have a user interface that feels less like a webpage, more like a native application. Feature-wise, they should be at the same level as .NET and native programs. It’s just that they’ll use an HTML5 programming model and JavaScript. The net result should be something that’s familiar to Web developers, but without the functional deficits that Web applications normally suffer.

Far from being a developer disaster, Windows 8 should be a huge leap forward: a release that threatens to make development a pleasure for native, managed, and Web developers alike. The unification of the .NET and native worlds; the full hardware acceleration; the clean, modern APIs; Avalon as the primary solution for creating Windows UIs—this is what Longhorn’s WinFX promised all those years ago, and this time around it looks like it might actually happen.

Microsoft splits up its XAML team: What’s the fallout? [June 23, 2011] (emphasis is mine)

… Microsoft on June 20 split up its XAML team, sending part of it to Windows, part to Windows Phone and leaving part in the Developer Division, according to an e-mail from Developer Division chief Soma Somasegar dated June 20. …

From: S. Somasegar
Sent: Monday, June 20, 2011
To: Client and Mobile Team
Cc: Developer Division FTE; Steven Sinofsky; Julie
Larson-Green; Terry Myerson; David Treadwell
Subject: Bringing together client platform efforts

MICROSOFT CONFIDENTIAL

Over the last couple of years, our Client and Mobile team has done a fantastic job of building a number of XAML related technologies that have been a huge value add to the Microsoft client platforms and an instrumental part of delighting our developer customers. The agility and customer focus that the team has demonstrated over the years has been a pleasure to watch.

Today, we are making some organization changes to bring our platform technologies under a single management structure. These changes are centered around three focus areas:

• The team working on XAML technologies for Windows will move to Windows.

• The team working on XAML technologies for Windows Phone, Xbox and browser plugin will move to Windows Phone. [Microsoft Mobile Communications Business is now the Windows Phone Division [by Mary Jo Foly in ZDNET, June 16, 2011]]

• The Client and Mobile tools teams, including Windows Phone tools and XAML tools, will stay in DevDiv.

These changes are all effective immediately. From a performance review perspective, we will do this year’s performance review underthe DevDiv organization model.

Microsoft -- Kevin Gallo general manager on Silverlight I want to thank Kevin Gallo [publicly so far: General Manager on Silverlight, he was originally writing the graphics engine of WPF but by 2007 was already product unit manager for Silverlight, now he has been moved to the Windows Phone where the Silverlight heritage will continue to live] and the team for all the great work that they have done over the years. Moving forward, I’m  very excited to bring the client platform efforts closer to the platform teams. There is a lot of very exciting and critical work underway as part of our next wave of platform releases and I am very eagerly looking forward to seeing the team’s work in the hands of our developers and customers.

The follow-up emails will provide more details on thechanges to those impacted.  Please join me in wishing Kevin and the  team all the very best as we move forward.  If you have any questions about this change, please let your manager or me know.

-somasegar

Please welcome the XAML platform team to Windows! [by Scott Barnes, June 24, 2011] (emphasis is mine)

From: Julie Larson-Green Sent: Monday, June 20, 2011 9:35 AM To: Grant George; Jon DeVaan; Julie Larson-Green; John Cable; Yves Neyrand; Craig Fleischman; Bambo C. Sofola; Scott Herrboldt; Greg Chapman; Julie Bennett; Jeff Johnson; Ales Holecek; Mohammed El-Gammal; Chuck Chan; Michael Fortin; Eric Traut; Jensen Harris; Linda Averett; Alex Simons (WINDOWS); Gabriel Aul; Dennis Flanagan; Iain McDonald; Samuel Moreau; Dean Hachamovitch; Michael Angiulo; Antoine Leblond; Tami Reller; Chris Jones (WINDOWS LIVE); Jonathan Wiedemann; Ulrike Irmler; Adrianna Burrows Cc: XAML Team; Kevin Gallo; S. Somasegar; Terry Myerson; Sharman Mailloux Sosa; Brad Fringer; Steven Sinofsky

Subject: Please welcome the XAML platform team to Windows!

We’re pleased to announce the transition of the XAML platform team from the Developer Division to the Windows team. While the team has been working side-by-side with the Windows team for the entire project, this step brings them into our team formally.

The team will continue their work on Windows 8 as planned and will join our Developer Experience (DEVX) team. This transition allows us to bring together our platform development team in a single-management structure.

The dev, test, and pm leaders who will be leading the team reporting to AlesH, YvesN, and LindaAv are:

  • Sujal Parikh, Development Manager
  • Eduardo Leal-Tostado, Test Manager
  • Joe Stegman, Group Program Manager

The leads and individuals joining our team are receiving this mail and have received communication on next steps.

These changes in leadership and organization are effective today. For the purposes of finishing out the fiscal year and the performance review process the team will operate under the existing management structure.

There will be an informal Q&A session today to welcome everyone and answer any questions that folks might have.
– XAML team welcome – 2:00-3:00 in building 37/1701Please join me in welcoming these folks to our organization! Julie

Somewhat may be related: Non-iPad tablet vendors likely to launch new Wintel-based models to compete with Apple in 2012 [June 24, 2011]

Intel and Microsoft are jointly touting a new Wintel-based platform for tablet PCs, raising hopes among non-iPad tablet PC vendors that they may be able to compete more effectively with Apple in the segment in 2012 with models other than ARM/Android-based products, according to industry sources.

Most non-iPad table PC vendors have been frustrated recently due to lower-than-expected performance of their tablet PCs built with ARM/Android. While attributing the slow sales to the instability of Android and the strong brand image that Apple enjoys, some vendors have also begun mulling new strategies to strengthen their competitiveness.

Knowing the demand from tablet PC vendors, Intel and Microsoft have recently revealed a roadmap for their Wintel platform to production partners, said the sources, noting that the new platform will come with a less than 5W low-power CPU from Intel paired with Microsoft’s Windows 8 OS.

While Intel is also expected to lower prices for its new CPUs, tablet PC vendors also hope that the new Wintel platform will help them tackle the compatibility issues found between Android 3.0 and 3.1.

June 14-21:
Premature cries of Silverlight / WPF skill loss. Windows 8 supports all programming models [by David Burela, June 14, 2011]

A few people have been digging into the Windows 8 Milestone 3 leak and peeking into the UI framework and .dlls that exist. The most vocal of these have been @JoseFajardo and people in this forum thread http://forums.mydigitallife.info/threads/26404-Windows-8-(7955)-Findings-in-M3-Leak

What people have found so far is that while yes it is possible to create applications using HTML + Javascript, there is a whole new framework laying underneath that can be programmed against by almost any language / framework.

The first piece of the puzzle comes from the new application model for creating applications. There are a number of codenames here that need to be sorted out

  • DirectUI: The underlying framework that creates, draws the visual elements on the screen.
  • Jupiter: The new packaging format of applications on Windows 8. Allows apps to be written in language of choice.
  • Immersive applications: Current theory is that these are apps that execute within the ‘new shell’ in windows 8. And are aware of being split paned and resized. Like was shown with the RSS feed reader.

Direct UI

Direct UI has been around since Windows Vista days. Previous is seemed to be focused around UI basics for the OS such as theming app windows in the ‘new vista style’ vs. classic theming in WinXP. http://blog.vistastylebuilder.com/?tag=directui

Now it seems that Direct UI is being overhauled to have additional functionality to load XAML applications, new animations, etc.

Jupiter

interesting rumor fact : WP8 rumored to be codenamed Apollo, and Apollo is the son of Jupiter :) Jupiter being the new UI framework of Win8
http://twitter.com/#!/josefajardo/status/78826337250451457

…Jupiter is shaping up to be a very very lean SL/WPF implementation
http://twitter.com/#!/josefajardo/status/79423110755008512

…your SL/WPF skills will be invaluable for DirectUI apps, and you get a new framework that is seriously lean!!!
http://twitter.com/#!/josefajardo/status/79425349938712577

DirectUI.dll is basically Silverlight (agcore.dll) ported to Windows/WinRT
http://forums.mydigitallife.info/threads/26404-Windows-8-(7955)-Findings-in-M3-Leak?p=441627#post441627

Jose Fajardo has been a great source of information on Windows 8 leaks. From information he has dug up, as well as information on the forums, it seems that the new Jupiter programming API is a mashup between WPF & Silverlight.

While the new Jupiter programming model may not be a direct continuation of WPF or Silverlight it does seem to have a lot of code from both technologies. Jupiter instead seems to be a ‘Next generation’ XAML based framework. A framework that can be targeted against by all main current languages used by the typical .Net developer (C#, HTML, etc)

*speculation* This could be because of the calls from the development community to make WPF & Silverlight more aligned. Perhaps we’ll see an updated ‘Silverlight’ framework when Windows Phone 8 is released that is compatible with Jupiter.

Creating applications with Jupiter

As further evidence that Jupiter applications can be created with your language of choice, and that it has roots in Silverlight, here are some examples of how to create applications.

C# & XAML

Here is an example of using C# to invoke a new Jupiter based application. The really interesting thing to notice here is that the loading screen has the iconic Silverlight loading animation!

C++

Example of an application being created in C++ with a single call to CreateImmersiveWindowFunc

HTML + Javascript

There are some initial attempts at getting HTML working with the new frameworks. The apps and manifests have been created, but a few more hooks may be required to get a fully working version
http://forums.mydigitallife.info/threads/26404-Windows-8-(7955)-Findings-in-M3-Leak?p=446552&viewfull=1#post446552

There are mentions that you can hooks into Direct UI through the COM hooks from Javascript. And also that you may be able to use Direct UI XAML + Javascript. Similar to how Silverlight was done in the original Silverlight version 1.

Immersive applications

There is some confusion over the distinction between a “Jupiter app” and an “Immersive app”. Immersive apps require a call to CreateImmersiveWindow and can make calls to the new immersive namespace

Immersive applications are ones that were shown to live inside of the new Windows 8 shell. Examples of functions that an immersive app can do can be seen with the RSS reader app. When it was docked and resized, it knew to display its data in a different format.

  • Classic / Jupiter applicationswill run in the ‘classic windows’ desktop view that was seen when they fired up excel
  • Immersive applications will be embedded within the new shell

Will this work for existing applications?

There is evidence that existing applications can be wrapped up in the new packaging format.

WindowsStore is basically written in C++ and leverages Windows Runtime. HTML5/JavaScript is just a (very very) thin layer for the interface
http://forums.mydigitallife.info/threads/26404-Windows-8-(7955)-Findings-in-M3-Leak?p=442463&viewfull=1#post442463

So while existing applications may not run with the new Direct UI framework, it seems they will still be able to be packaged and distributed through the Windows 8 App store. This was discovered by Long Zheng a few months ago.

The AppX format is universal enough so it appears to work for everything from native Win32 applications to framework-based applications (WPF, Silverlight) and even *gasp* web applications. Games are also supported.
http://www.istartedsomething.com/20110405/first-look-at-the-future-of-application-deployment-on-windows-8-appx/

Conclusion

While Microsoft only showed off the HTML hooks into Jupiter, I am a LOT more excited about the upcoming XAML based framework.

If you are an existing WPF, Silverlight or Windows Phone 7 developer, it seems that your XAML based skills will carry across fine to the new development framework on Windows 8.

My thoughts are that Microsoft announced that applications can be created in HTML in the same way that they announced it in WindowsXP with active desktop, and then again in Vista with “HTML based sidebar gadgets”. It was a way of saying “hey you can use your existing web skills to create applications on Windows 8.
And that Microsoft plans on unveiling the new Jupiter SL/WPF hybrid framework for all of the “Real developers” at BUILD in 3 months.

riagenic [Scott Barnes, the harsh critic being a previous insider, see much below] Says:
June 14, 2011 at 7:13 pm

Hmmm… my memory is flooding mah brain with “remember…” moments… Before I left the team etc I remember hearing the windev teams wanted to put a 3rd Animation framework on the market. At first we laughed and ignored it with “oh great, what well need…a third option to confuse the already converted..”

Now thinking on it more, me thinks its this mystery framework coming to haunt us all. Now, i’m thinking this concept has existed but was already ported across to the XAML way of life around Windows 7 timelines (memory is sketchy on this one). If that’s correct then i think this is an official code-reset on WPF/Silverlight but with reduced capabilities (ie less the bloat).

Question is how mature is it compared to the two? it’s all well and good to throw a FILE->NEW->UX Platform onto the table, but if it lacks parity with the existing? what have we gained?….performance?…i’ll wait until i see how the fundametals found in most photoshop effects filters gets applied here and performs under what i call “developer-art load”….lots of glows, dropshadows and crazy ass animations..

Win8 M3 (7955) findings relevant to Managed .net & WPF/SL developers [[Jose Fajardo] June 14-17, 2011]

[Forum discussion on comparing WPF UIElement, Silverlight UIElement, WP7 Silverlight UIElement and WinMD(DirectUI)]

@vbandi András Velvárt
Don’t worry abt Silverlight! Jupiter has dep props, similar API & layout logic, RenderTransform, UIElement, etc http://bit.ly/mdL06i [Win8 M3 (7955) findings relevant to Managed .net & WPF/SL developers]
16 Jun via MetroTwit

@vbandi András Velvárt
After analysing http://bit.ly/mdL06i , Jupiter SEEMS to me like a customized Silverlight for Win8. Much like SL 4 WP7, but more custom.
16 Jun via MetroTwit

jmorrill Jeremiah Morrill
@josefajardo @markmacumber The other hard part is these guys are reverse engineering, so they might be looking at some private impls.
16 Jun

josefajardo Jose Fajardo
@jmorrill @markmacumber exactly, they could be doing things with the beta bits that it was never intended to do. Wrong assumptions 😉

16 Jun
@vbandi András Velvárt
@josefajardo @jmorrill @markmacumber Still better than burying an entire technology based on half a sentence. 🙂
16 Jun via MetroTwit

Continuation of that: Win8 M3 (7989) findings relevant to Managed .net & WPF/SL developers [[Jose Fajardo] June 19-24, 2011]

SilverlightWPF [Jose Fajardo] 21 Jun 2011 11:27 AM

Quote Originally Posted by NaiveUser View Post

  • God, this article got so many things wrong, or I should say I beg to differ so here is my take
    http://www.zdnet.com/blog/microsoft/…-trenches/9738 [Under the Windows 8 hood: Questions and answers from the trenches [by Mary Jo Foly in ZDNET, June 20, 2011]]
  • I guess there are two possible meanings for ‘Jupiter’, it could be the DirectUI.dll, or, it could be the whole api framework that exposed by WinRT/WinMD, includes DirectUI.dll and Windows.*.dll and some more. so basically Jupiter == DirectUI eitherway.
  • essentially Windows Runtime is just ‘Modern COM’, which is just an interface for exposing code. its not an actual ‘runtime library’ like CLR. I think you can expose code written with any ‘runtime library’ as WinRT components, just like you can write COM components in C/VC++/VB6/Delphi/.NET/etc.
  • DirectUI applications live in a HWND with a class called ‘JupiterWindowClass’ and a caption ‘Jupiter Window’, personally I think this IS strong ‘correlation’ betwwen Jupiter and DirectUI. and, as far as I can see there is ‘no direct correlation’ between DirectUI.dll and the old ‘DirectUI’ in dui70.dll which uses the ‘duixml’ markup.
  • and I have never seen any connections between SLR/WCL and ‘everything else’. wcl*.dll exposed as WinRT ? where ? Windows Runtime is the marketing name for the SLR ? where does that come from ?

[Jose Fajardo:]

Jupiter could be an entire ecosystem too, could be the tooling + api that goes into creating jupiter apps.

Jupiter could be the next marketing buzz world, like “Silverlight” was!

Who the hell knows! I know I’m not confident enough to say that Jupiter==DirectUI!

Nor am I confident in saying WindowsRuntime is COM version next..

Regardless it’s all interpretation until MS come out and explain themselves.

Power to you if you can conclude all this, personally I only talk about things i know are factually correct that I’ve chased down to registry settings, code in exe’s/dll’s, or reproduced in code myself.

June 1 – June 3 and 6:
TINY FACTUAL INFORMATION FROM MICROSOFT
(say just HTML5 for now, not a bit more)

ilyen világos megfogalmazásokban én ezt mondanám:

– amit láttunk és hallottunk a demókban az olyan UX funkcionalitás, ami HTML5 és JavaScript ALAPÚ fejlesztési környezetből érhető el

– azt is láttuk, hogy amikor “az Interneten végzendő teendőkhöz nincsen ehhez az új UX környezethez szabott (“tailored”), új stílusú (“new style”) alkalmazásunk”, akkor az IE9-hez képest “touch first”-re áttervezett IE10-et használjuk

– ebben ugyanúgy vannak “odatűzött” webhelyek (“pinned sites”, vagyis URL-ekkel azonosított webalkalmazások vagy webhelyek), de vagy a Start Screen csemperendszerében vagy egy teljesen új kialakítású, amennyire meg tudom ítélni dinamikusan megjelenő (pl. “Frequent” illetve “Pinned” listák a képernyős billentyű felett) task bar-on helyezkednek el

– az új UX környezethez szabott (új stílusú) alkalmazások a Windows eszközökhöz (facilities) — tehát a natív platform eszközökhöz — is hozzáférhetnek, tehát nincsen két shell, csak egyetlen shell

– ugyanakkor arra a kérdésre, hogy miért nem írja át az Office részleg alkalmazásait erre az új UX környezetre, a konkrét válasz: “Valamit lehetséges, hogy tesznek a jövőben, most azonban az volt a célunk, hogy megmutassuk, nem kell az embereknek a meglévő alkalmazásaikat, melyeket jól ismernek, feladniuk ahhoz, hogy egy mobilabb form factorhoz jussanak. Vagyis az embereknek egy billentyűzetet kell csatlakoztatniuk és használhatják [régi alkalmazásaikat] ugyanúgy, mint eddig.”

The factual details:

Metro styled new entertainment experience on Xbox 360 [June 6, 2011]

Next-generation cloud client experiences based on the Metro design language [Jan 24, 2011]

Metro Design Language of Windows Phone 7 [on-line tutorial from Microsoft, Dec 5, 2010]

Building “Windows 8” – Video #1 [June 1, 2011]

– related press release: Previewing ‘Windows 8’ [June 1, 2011

… a few aspects of the new interface we showed today:

  • Fast launching of apps from a tile-based Start screen, which replaces the Windows Start menu with a customizable, scalable full-screen view of apps.
  • Live tiles with notifications, showing always up-to-date information from your apps.
  • Fluid, natural switching between running apps.
  • Convenient ability to snap and resize an app to the side of the screen, so you can really multitask using the capabilities of Windows.
  • Web-connected and Web-powered apps built using HTML5 and JavaScript that have access to the full power of the PC.
  • Fully touch-optimized browsing, with all the power of hardware-accelerated Internet Explorer 10.

… also talked a bit about how developers will build apps for the new system. Windows 8 apps use the power of HTML5, tapping into the native capabilities of Windows using standard JavaScript and HTML to deliver new kinds of experiences. These new Windows 8 apps are full-screen and touch-optimized, and they easily integrate with the capabilities of the new Windows user interface. There’s much more to the platform, capabilities and tools than we showed today.

… we have much more to reveal at our developer event, BUILD (Sept. 13 – 16 in Anaheim, Calif.)

Microsoft’s Steven Sinofsky, live from D9 [June 1, 2011]

… Oh yeah, we built these in house, but we’re giving devs APIs and an SDK based on HTML5 and Javascript that allows them to create apps like this. We have lots of new tools, but still you can connect to our file tools, etc. … Apps can connect to each other. It’s not just apps alone, it’s applications connecting to each other. … You design for touch, and then we translate the touch commands to mouse and keyboard. …

Microsoft’s Windows 8 Demo From D9 (Video) [June 1, 2011]

Microsoft Unveils ‘Windows 8’ to World on 2011 Computex in Taiwan [June 2, 2011]

– the same with Silverlight Smooth Streaming video: Microsoft Unveils “Windows 8” to World
– the related Microsoft press release on 2011 Computex in Taiwan: Microsoft Previews ‘Windows 8’

Windows 8 NUI GUI Preview Video Shoots Past 2 Million Views the First Day [June 3, 2011]

… everything that users see in the demo videos will actually make it in the RTM Build of Windows 8, otherwise, Steven Sinofsky, President, Windows and Windows Live Division would not have allowed it to be made public, per the translucency communication strategy he implemented even before Windows 7.

In the end, I think it’s a safe bet to expect Sinofsky to underpromise and overachieve with Windows 8, just as he did with Windows 7.

Office and other apps:

Why not the Office team will rewrite the Office into that kind of aproach?
[Walt Mossberg, [6:45-6:51]]

They may do something in the future but we don’t think people should give up everything they know online just to get to a more mobile form factor. So people can plug-in a keyboard and use just like they would use otherwise.
[Julie Larson-Green [6:51-7:06]]

Windows 8: It’s the Applications, Stupid! [June 3, 2011]

It’s a huge question. While Larson-Green said that the current version of Office would behave in touch-friendly fashion in Windows 8, it’s obvious that it’s not going to feel like it was written for the new interface. (You could tell that when she fumbled with Excel as she tried to drag it off-screen with her fingertip.)

I imagine that the real answer to Walt and Kara’s queries is that yes, of course, Microsoft is going to reimagine Office for Windows 8.  But even then, it’s not obvious whether the company is going to give Office a truly touch-centric interface as the default. (Sounds hugely risky and probably impossible to do well–all the Office apps are rife with features that will never work well without a mouse and keyboard.) Or mirror what it’s doing with Windows 8 and give Office two different interfaces. (That also sounds extremely tricky.) Or do something akin to what Apple did with its iWork suite, and build a separate version of Office with fewer features and a wholly new interface. (That sounds like it could make sense.)

Every other significant software developer is going to have to deal with similar questions. It’s not yet clear what the right answers are–it’s possible that Windows’ new look will be a bust and it’ll be silly to invest energy in supporting it. And the right answers will be different for different companies. But ignoring Windows 8 won’t be an option.

Could You Turn A Windows 8 Smartphone Into A Windows 8 Computer? [June 2, 2011]

I caught Sinofsky after his D9 talk and asked — would Windows 8, the full-blown operating system, be running on future phones?

Sinofsky smiled, and smiled big, but he only said that’s not something Microsoft has announced yet. So, we wait to see.

What if it happens? Getting to that unification “first” doesn’t necessarily mean that Microsoft somehow “wins” in doing so. For one, would it really run that well on phone-sized devices? That remains to be seen.

For another, it also means that Windows 7 Phone users would be upgrade-orphaned. The apps they have for that platform probably wouldn’t run on Windows 8 devices.

BUILD:

Does this [BUILD] event replace PDC this year and in the future?
Dr. Know said on June 2, 2010

BUILD isn’t a replacement of the PDC but a new event that takes a broader view of a developer community that now extends far beyond the realm of just “pro developers”. From hardware, to the web, to software and the PC … BUILD is the key developer event you should attend in 2011 (there won’t be a PDC this year).
Jennifer Ritzinger [Microsoft] said on June 3, 2010

BUILDing a bright future [June 1, 2011] (emphasis is mine)

… At BUILD, Microsoft will show off the new app model that enables the creation of web-connected and services-powered apps that have access to the full power of the PC.

The conference name, BUILD, reflects a call to action for the more than one hundred million developers driving the pace of technology: build experiences with the next version of Windows that will transform the computing experience for billions of people across the globe.  …

Today, everyone can be a developer; the most tech-savvy generation we’ve ever seen is fueling demand for new tools and technologies.  Many of the developers building web sites and apps that make an impact have no formal education in computer science or engineering.  BUILD will be a gateway to new opportunity for all developers.

The professional developer community continues to be a vital part of the Microsoft ecosystem.  We value the longstanding and deep relationship with this group and will continue to engage with this important audience in a way that best meets its needs. For these developers, BUILD connects Microsoft’s past to Microsoft’s future.

June 1 – June 6:
UPHEAVAL OF ENORMOUS PROPORTIONS (or more questions than answers)

  • Food for harsh criticism because of absolutely no communication for the previous dev stories [ENORMOUS LENGTH]
  • From a quite opinionated but quite unsatisfied previous insider: http://twitter.com/#!/MossyBlog[ENORMOUS LENGTH]

    Food for harsh criticism because of absolutely no communication for the previous dev stories:

    Windows 8: A missed opportunity. [June 3, 2011]

    So the rumors were true. Microsoft was planning to radically reimagine Windows as we knew it. It would feature a modern, fluid touch interface, it was to be heavily inspired by Metro on Windows Phone, and it was to have an app store.

    Good. Right? Not exactly. Its a bitter sweet outcome, because another rumor ended up being true. This one started by Scott Barnes, the sometimes controversial, seemingly always right former Silverlight PM. This rumor said that there was an internal struggle inside Microsoft, and the factions at war were the .NET/Wpf/Silverlight heads versus the Windows division heads.

    The war is over. We lost. In an ironic, but telling turn of events, hot of the heels of the Mono guys forming a start up based around .NET, the inventors of the technologies themselves have seemingly given up on the platform.

    Sounds dramatic, even outlandish right? Well so did the rumors about Silverlight, WPF, et all’s death. Yet here we are, and its sad because it represents a monumental missed opportunity.

    Consider the following:

    Microsoft had rare opportunity to throw backwards compatibility to the wind and make a clean cut. A fresh start. A new Windows.

    Microsoft had the chance then to simplify and unify their developer story. Slim down .NET, remove the legacy cruft (Winform, older depreciated APIs) and simply call it “Silverlight”. Make it the de facto development platform on Windows, like it is on Windows Phone.

    Say to developers: Here’s our Windows App store. The ONLY way to get published on the app store is to write a cross platform Silverlight application. This application will work on x86, x64, and ARM based environments. Its resolution independent, completely hardware accelerated, and secure.

    You do many things at once: You simplify, unify, and move forward your developer story. You ensure a verifiable, secure execution environment on Windows 8. You solve the cross platform problem. You KEEP YOUR DEVELOPERS HAPPY. People who have invested years into your technologies do not appreciate being essentially shown the door.

    Its fine to embrace HTML5/JS, if web developers want to cause themselves pain, then hey, thats them. Do NOT subject your loyal, devoted, armies of developers to the horrors of the web platform.

    Microsoft: WTF?

    We dont just need to #fixwpf, we need to #fixwindows8.

    Microsoft refuses to comment as .NET developers fret about Windows 8 [Tim Anderson, June 3, 2011]

    There is a long discussion over on the official Silverlight forum about Microsoft’s Windows 8 demo at D9 and what was said, and not said; and another over on Channel 9, Microsoft’s video-centric community site for developers.

    At D9 Microsoft showed that Windows 8 has a dual personality. In one mode it has a touch-centric user interface which is an evolved version of what is on Windows Phone 7. In another mode, just a swipe away, it is the old Windows 7, plus whatever incremental improvements Microsoft may add. Let’s call it the Tiled mode and the Classic mode.

    Pretty much everything that runs on Windows today will likely still run on Windows 8, in its Classic mode. However, the Tiled mode has a new development platform based on HTML and JavaScript, exploiting the rich features of HTML 5, and the fast JavaScript engine and hardware acceleration in the latest Internet Explorer.

    Although D9 is not a developer event, Microsoft did talk specifically about this aspect. Here is the press release:

        • Today, we also talked a bit about how developers will build apps for the new system. Windows 8 apps use the power of HTML5, tapping into the native capabilities of Windows using standard JavaScript and HTML to deliver new kinds of experiences. These new Windows 8 apps are full-screen and touch-optimized, and they easily integrate with the capabilities of the new Windows user interface. There’s much more to the platform, capabilities and tools than we showed today.

    Program Manager Jensen Harris says in the preview video:

        • We introduced a new platform based on standard web technologies

    Microsoft made no mention of either Silverlight or .NET, even though Silverlight is used as the development platform in Windows Phone 7, from which Windows 8 Tiled mode draws its inspiration.

    The fear of .NET developers is that Microsoft’s Windows team now regards not only Silverlight but also .NET on the client as a legacy technology. Everything will still run, but to take full advantage of Tiled mode you will need to use the new HTML and JavaScript model. Here are a couple of sample comments. This:

        • My biggest fears coming into Windows 8 was that, as a mostly WPF+.NET developer, was that they would shift everything to Silverlight and leave the FULL platform (can you write a Visual Studio in Silverlight? of course not, not designed for that) in the dust. To my utter shock, they did something much, much, much worse.

    and this:

        • We are not Windows developers because we love Windows. We put up with Windows so we can use C#, F# and VS2010. I’ve considered changing the platform many times. What stops me each time is the goodness that keeps coming from devdiv. LINQ, Rx, TPL, async – these are the reasons I’m still on Windows.

    Underlying the discussion is that developers have clients, and clients want applications that run on a platform with a future. Currently, Microsoft is promoting HTML and JavaScript as the future for Windows applications, putting every client-side .NET developer at a disadvantage in those pitches.

    What is curious is that the developer tools division at Microsoft, part of Server and Tools, has continued to support and promote .NET; and in fact Microsoft is soon to deliver Visual Studio LightSwitch, a new edition of Visual Studio that generates only Silverlight applications. Microsoft is also using Silverlight for a number of its own web user interfaces, such as for Azure, System Center and Windows InTune, as noted here.

    Now, I still expect that both Silverlight and native code, possibly with some new XAML-based tool, will be supported for Windows 8 Tiled mode. But Microsoft has not said so; and may remain silent until the Build conference in September according to .NET community manager Pete Brown [response #1 to the Silverlight Forum discussion [06-02-2011 6:44 PM]]:

        • You all saw a very small technology demo of Windows 8, and a brief press release. We’re all being quiet right now because we can’t comment on this. It’s not because we don’t care, aren’t listening, have given up, or are agreeing or disagreeing with you on something. All I can say for now is to please wait until September. If we say more before then, that will be great, but there are no promises (and I’m not aware of any plans) to say more right now. I’m very sorry that there’s nothing else to share at the moment. I know that answer is terrible, but it’s all that we can say right now. Seriously.

    While this is clearly not Brown’s fault, this is poor developer communication and PR from Microsoft. The fact that .NET and Silverlight champion Scott Guthrie is moving to Windows Azure is no comfort.

    The developer division, and in fact the whole of Server and Tools, has long been a bright spot at Microsoft and among its most consistent performers. The .NET story overall includes some bumps, but as a platform for business applications it has been a remarkable success. The C# language has evolved rapidly and effectively under the guidance of Technical Fellow Anders Hejlsberg. It would be bewildering if Microsoft were to turn its back on .NET, even if only on the client.

    In fact, it is bewildering that Microsoft is being so careless with this critical part of its platform, even if this turns out to be more to do with communication than technical factors.

    From the outside, it still looks as if Microsoft’s server and tools division is pulling one way, and the Windows team the other. If that is the case, it is destructive, and something CEO Steve Ballmer should address; though I imagine that Steven Sinofsky, the man who steered Windows 7 to launch so successfully, is a hard person to oppose even for the CEO.

    Update: Journalist Mary Jo Foley has posted [June 6] on what she “hears from my contacts” about Jupiter:

        • Jupiter is a user interface library for Windows and will allow developers to build immersive applications using a XAML-based approach with coming tools from Microsoft. Jupiter will allow users a choice of programming languages, namely, C#, Visual Basic and C++.

    Jupiter, presuming her sources are accurate, is the managed code platform for the new Windows shell – “Tiled mode” or “Tailored Apps” or “Modern Shell – MoSH”; though if that is the case, I am not sure whether C++ in this context will compile to managed or unmanaged code. Since Silverlight is already a way to code using XAML, it is also not clear to me whether Jupiter is in effect a new Windows-only version of Silverlight, or yet another approach.

    Microsoft needs to tell Windows 8 developers now about ‘Jupiter’ and Silverlight [Mary Jo Foley, June 6, 2011]

    I’ve blogged before about the XAML layer that Microsoft is building for Windows 8 as part of its “Jupiter” initiative. Yes, it still exists, I hear from my contacts. And yes, this will enable support of native Silverlight applications. (Does this mean Windows Phone apps written using Silverlight will be able to run on Windows 8 with no/few tweaks? I don’t know.)

    Microsoft is still going to support Silverlight with Windows 8, and not only as a browser plug-in, my sources say.

    At the 50,000-foot level, Microsoft wants to find a way to reinvigorate the Windows-development ecosystem. (I believe that’s one reason the Internet Explorer team has been talking all that “native HTML” nonsense. They really mean they’re trying to get developers to write HTML/JavaScript apps that use IE’s hardware acceleration for the “best” HTML experience.)

    At the more granular and immediate level, Jupiter is the way that Microsoft is planning to get developers to write new “immersive” applications for Windows 8 that will use the IE 10 rendering engine while using the .Net and Silverlight technologies they already know. Jupiter is aiming to provide these developers with a managed code XAML library, so that developers can access the sensors, networking and other Windows 8 elements in a way to which they’re accustomed.

    Applications built using Jupiter won’t be targeting the “classic” mode/shell that Microsoft showed off last week during its Windows 8 preview, I hear. They’ll be the same class of immersive apps targeting the new Modern Shell (MoSH) that Microsoft will be writing itself and/or trying to convince others to write using HTML5 and JavaScript.

    It definitely seems Microsoft’s ultimate goal is to wean developers off Silverlight and to convince them to use HTML5 and JavaScript to write new apps for Windows, going forward. But until there’s better tooling for HTML5 (beyond what Microsoft provides via the F12 HTML tools in Internet Explorer), it seems the Softies are going to support .Net and Silverlight via new versions of Visual Studio, the .Net Framework and Expression.

    I believe Jupiter is key to enabling Microsoft to continue to insist that Silverlight’s not dead (as far as a development platform) — at least for now. But anything that’s not a new Windows 8 “immersive,” modern application, going forward, is now going to be considered “legacy,” from what I can tell.

    All of what I’ve said here is from sources who have asked not to be identified, not from Microsoft officials associated with Microsoft’s Windows or Developer Division. Like many devs I’ve heard from, I don’t believe Microsoft can’t afford to wait three more months to let its developer base know what its intentions are. So far, however, ill-advised silence seems to be the Softies’ plan….

    [Pete Brown had a numerous other responses on that thread [Windows 8 apps going html5, wtf [from 06-01-2011 8:06 PM to 06-03-2011 3:23 PM when locked by Pete Brown] as until 3 days later having enormous visibility of 10,030,100 views] but being just kind of moderation responses, including – not a usual thing – editing responses by other for “non-civil” words, and finally closing the first thread and responding to another one with same topic [Windows 8 apps going html5, wtf – part 2 [from 06-03-2011 3:46 PM still on] as until 3 days later having large visibility of 1,118,657 views].

    Besides Pete Brown’s responses the enormous bad publicity caused by that huge developers visibility will cost Microsoft quite a lot as Steve Barns nicknamed MossyBlog [See also his other responses after Pete Brown’s responses] remarked quite well on twitter:

    @MossyBlog Scott Barnes: 900k views of just “Microsoft you suck” forum warfare.. thats over 500k eyeballs that Microsoft has to repair in min 2 years.. #fail   8 hours ago via web

    replies ↓
    josephcooney Joseph Cooney by rickasaurus @ @MossyBlog The stats on this page say it’s 9M going on to 10M http://forums.silverlight.net/forums/17.aspx?PageIndex=3 8 hours ago

    rickasaurus Richard Minerich @ @MossyBlog We had an internal meeting today to discuss if we should discontinue all Silverlight development. It’s that bad.

    rickasaurus Richard Minerich @ @MossyBlog Oh yeah, plus all of the Kinect hate they’re getting from E3  8 hours ago

    @MossyBlog Scott Barnes @rickasaurus oh? i’ve missed reading the E3..on my afternoon todo list… whats the gist of it? 8 hours ago via web

    replies ↓

    rickasaurus Richard Minerich @ @MossyBlog Mostly just that hardcore gamers don’t give a toot about Kinect 🙂 8 hours ago

    MossyBlog Scott Barnes @ @rickasaurus i’d prefer to see more info around Kinect beyond gaming and into windows market(s)..well whats left of it post win8 lol 8 hours ago

    MossyBlog Scott Barnes  @  @rickasaurus well Kinect as a game platform is really a wii style approach to it.. hardcore gamers arent really a good mkt for it  8 hours ago

    @rickasaurus Richard Minerich @MossyBlog Sure, but E3 is a hardcore gamer conference, and MS was all Kinect! Kinect! Kinect! Kineeecccttttttt! 8 hours ago via TweetDeck

    replies ↓

    MossyBlog Scott Barnes @  @rickasaurus heheh well in Microsoft you ride the new shiny object until it loses its appeal..so they are in the peak of the kinect orgy  8 hours ago

    rickasaurus Richard Minerich @ @MossyBlog That’s the MS navel gazing culture for you. They’re so myopic and it drives me insane to watch. 8 hours ago

    in reply to ↑

    @KristoferA KristoferA  @MossyBlog @rickasaurus I presume there will be a JavaScript library for Kinect integration shipping with Win8… HTML + Kinect = Win 🙂 9 hours ago via web

    replies ↓

    MossyBlog Scott Barnes   @  @KristoferA @rickasaurus i can’t wait to combine jQuery and Kinect..it will be awesome… yay.. #celebratemediocrity   8 hours ago

    rickasaurus Richard Minerich   @   @KristoferA Why not :). That could make for some cool surfing.   8 hours ago


    @MossyBlog Scott Barnes Sinofsky’s team need to be fired. thats my thoughts. 8 hours ago via web

    replies ↓

    VicKlien Vic Klien @ @MossyBlog – Any counterweights to team-Sinofsky internally? Assuming ScottGu and Soma would have other ideas, I guess they’re outranked. 7 hours ago

    MossyBlog Scott Barnes @ @VicKlien well i always thought @scottgu and team-sinfosky were two dueling titans internally anyway..but bobmu left, scotts in azure..so.. 7 hours ago

    VicKlien Vic Klien @  @MossyBlog – The current when-to-reveal issue aside, do we really know Soma and ScottGu don’t also support promoting HTML5/JS above .NET?  7 hours ago

    MossyBlog Scott Barnes @ @VicKlien Of course they support it… just like i support <insert your belief system> when you have a gun to my head 🙂 7 hours ago


    @MossyBlog Scott Barnes   9 million is more than that site gets in a year almost… HOLY FUCK… 9 million people all seeing “Silverlight is kinda dead” undercurrent 8 hours ago via web

    replies ↓

    traskjd John-Daniel Trask  @ @MossyBlog Bet all the advertisers paying per impression on the SL forum are getting great ROI… 8 hours ago

    josephcooney Joseph Cooney @  @MossyBlog plus the follow-up post (which is presumably what you saw) is nearly at 1M. That’s a lot of discontent. 8 hours ago

    Pete_Brown Pete Brown  @  @MossyBlog @josephcooney And there’s an open letter thread with 100k views. Smaller threads too, mostly OT, but I’m letting them stay  8 hours ago

    in reply to ↑

    @MossyBlog Scott Barnes   I feel for guys like @Pete_Brown who later have to clean this shit up. Pete needs to clone himself fast… /cc @josephcooney

    @MossyBlog Scott Barnes

    I am so glad I’m not a Microsoft Evangelist still.. i mean..fark me.. talk about walking into the lions den. 8 hours ago via web

    @MossyBlog Scott Barnes     10 million pageviews so lets assume 50% of that is uniques5 million ppl around the world seeing “HTML5 vs JS is the future” undercurrents   8 hours ago via web

    replies ↓

    malcolmsheridan Malcolm Sheridan @ @MossyBlog I think you should stop computing and take up gardening! 8 hours ago


    @MossyBlog Scott Barnes      There goes 3 years+ of hard work around Silverlight branding… nice one Sinofsky you jackass   8 hours ago via web

    replies ↓

    jcdickinson Jonathan C Dickinson  @  @MossyBlog the whole Win8 + HTML5 thing is easily fixed: <object data=”data:application/x-silverlight-2,”… 🙂  7 hours ago


    @MossyBlog Scott Barnes       windows internal politically objectives was to make Silverlight / .NET fail.. Mission accomplished.. you just undid 3 years of work in ~1wk 8 hours ago via web

    replies ↓

    jtango18 Justin Taylor  @  @MossyBlog I think you overestimate the liklihood of MS devs walking away from the platform.  8 hours ago

    mstrobel Mike Strobel  @  @MossyBlog the Windows team really doesn’t have the clout to effect change of this magnitude; devs aren’t going to abandon .NET for HTML. 8 hours ago

    @MossyBlog Scott Barnes   @mstrobel well that and lets just say we just sized the market of who they have to convince..5 million devs need to believe HTML5  8 hours ago via web

    @MossyBlog Scott Barnes 5million+ is now your baseline for html5 convince metrics msft in 2yrs need to say They have more than this in adoption  8 hours ago via Twitter for iPhone


    @MossyBlog Scott Barnes      What if the Blend team were working on a HTML5 design tool… what would you all say… 😀    8 hours ago via web

    replies ↓

    shrage Shrage Smilowitz    @  @MossyBlog Html 5 design tool? yea and they’re going to call it Microsoft FrontPage?   7 hours ago

    SilverlightMan Noah Addy  @  @MossyBlog I would love that idea!!! Spitting out Javascript code for HTML5 development is no fun!   7 hours ago

    lazycoder Scott Koon    @   @MossyBlog “Please stop” 8 hours ago

    KristoferA KristoferA   @  @MossyBlog If the new Win8 UI instead was C# + HTML5/MSHTML instead of HTML5+JS then I would be less sceptical about it8 hours ago

    kitron kitron   @   @MossyBlog They better be working on something like that.   8 hours ago

    mstrobel Mike Strobel  @   @MossyBlog Same thing I said to Blend: no thanks.    8 hours ago

    KristoferA KristoferA    @  @MossyBlog .net is strong on the language and framework side. UI design tools is only a tiny part of the dev story…  8 hours ago

    KristoferA KristoferA   @   . @MossyBlog HTML5 and the HTML DOM is *not* the weak part. JavaScript is. A C# compiler that emits JS would be a different story.   8 hours ago

    @MossyBlog Scott Barnes   @KristoferA its possible 😉 …but to what gain? XAML out..HTML5 in? ..what gain?  8 hours ago via web

    replies ↓

    KristoferA KristoferA  @  @MossyBlog You know that SL and WPF sucks performance wise. If IE can supply a rendering engine that can be used from .net then it is a Win   8 hours ago

    KristoferA KristoferA   @   @MossyBlog A good app framework (.net fx), a solid language (C#), and a good rendering engine is all I ask for. JS is not a C# replacement.   8 hours ago

    KristoferA KristoferA  @   @MossyBlog XAML to HTML5 would be status quo. Maybe better performance. But what I am saying is: the UI rendering is a tiny part of apps.  8 hours ago

    —————-

    mstrobel Mike Strobel  @  @MossyBlog Same thing I said to Blend: no thanks.  8 hours ago

    mabster Matt Hamilton   @   @mstrobel I was shocked at the number of hands (including mine) that went up at #mvp11 when asked who hand-codes XAML. /cc @MossyBlog     8 hours ago

    in reply to ↑

    @MossyBlog Scott Barnes   @mabster @mstrobel i stopped being shocked and it grew into frustration.. “if only there was a tool that did that for you?” hmmm.. 8 hours ago via web

    replies ↓

    mstrobel Mike Strobel   @ @MossyBlog @mabster I mean, would you use a tool that wrote C# code for you? I loathe Blend. Hand-coding w/ R# is so much better IMO.   8 hours ago

    mabster Matt Hamilton   @  @MossyBlog I’ll try Blend at some point I guess. Hand coding works really well for me. /cc @mstrobel   8 hours ago


    @MossyBlog Scott Barnes   Heh sinofsky gets on stage and suddenly 10m voices all vanish at once – starwars / sl forum joke Tehehehe  5 hours ago via Twitter for iPhone

    replies ↓

    redboltsnz Guy Robinson  by MossyBlog  @MossyBlog bottom line is D9 was about the end UX. Should never have talked about the technology unless they wanted to engage with devs3 hours ago

    in reply to ↑

    @MossyBlog Scott Barnes   @redboltsnz that’s actually a great insight… i agree! ..they should of just said “this is purty win8”..  3 hours ago via web

    Back to Pete Brown’s real responses: I will consider his first non-moderating response on that as his real response #2 (almost a whole day passed between those, he probably got permission from the above to really respond):]

    Pete Brown’s #2 response [06-03-2011 4:30 PM] (Microsoft Community Program Manager – WPF, Silverlight, XNA, Windows Phone, more) (emphasis is mine)

    That first link is a gizmodo article [Windows 8 and Its Incredibly Cool New Touch Interface [June 1, 2011]]. Nowhere in there is a microsoft person saying that HTML/Javascript are the exclusive way to write applications. It’s a new way, it’s an exciting way, and, let’s face it, a way that is likely to be hugely popular with web developers.

    News outlets make assumptions. I can’t respond to that, neither does MS PR for reasons I don’t entirely fathom.

    The press release shows only what we showed that day and is carefully worded to state as much. It doesn’t speak to Windows 8 as a whole.

    I’m not a PR person. I don’t know why we word things the way we do, or why we show certain things. I’m just asking folks not to make assumptions here (one way or the other) based on information we haven’t actually shared.

    We can’t say anything else until September. Trust me that the previous thread was visible at some of the highest levels inside Microsoft (one reason I edited to remove the trolls and insulting that was a problem and obscuring the message the thread was sending)

    To be very clear: I’m not saying anything here other than “wait for //build/” and our press release is the official word until you hear otherwise from PR or top Microsoft leadership. There are no promises being made here. I’m not stating support or lack of support for any specific technology or group of technologies.

    Pete Brown’s #3 response [06-03-2011 5:33 PM] (emphasis is mine)

    Guys, don’t make it personal. It’s heading down the same road as next time.

    Keep it to issues on topic. Keep it civil. Don’t be mean. Be respectful. Remember, we’re all peers here, not enemies.

    Pete Brown’s #4 response [06-03-2011 6:32 PM] (emphasis is mine)

    g.t.:

    We spent 2 years developing a WPF project, and after all what I have seen, I am defiantly going html5 + JavaScript.

    This makes zero sense to me and seems reactionary rather than a well-thought-out architectural decision.

    You saw that you can write WPF apps for Windows 8. “Existing apps will run”. TBD if they can use the new shell, but they do run in classic mode at a minimum.

    While I’ll be happy to be proven wrong, I’m going to go out on a limb here and say the majority of internal business applications are not going to make use of the new tile interface in a big way. Why? From my own informal surveys and 15 years in consulting (I’ve been at Microsoft just over 1.5 years), most business users, developers, and managers, are still stuck in “500 fields and a 100 column datagrid” mode when designing apps. It’s rare to find a team with a real UX pro involved up-front and who have the capability, skill, desire (and time/funding) to move beyond that. In addition, many businesses still run XP, or they run Windows 7 and will continue to do so for a long time. Windows 8 won’t be released for some time, and 7 is a very good OS with long legs. I’ve even seen businesses that require their users to stick with the classic Win2k style shell no matter what OS.

    That all said, we’re squarely targeting WPF at ISV type applications, and Silverlight at business developers. I’ve been saying that one for a while now. That has no bearing on what we’re doing for Windows 8. Whether or not you can target the tile interface using anything beyond HTML/JS/CSS is a question for the //build/ conference to answer.

    Silverlight 5 is still in progress. WPF v.next is still in progress. Both are scheduled for release. Both are real products with real features that real developers find really useful 🙂

    Finally, we don’t have the full story. Making future architectural decisions based on assumptions from demos is irresponsible. Saying we should tell you more does not change the fact that you are making a decision based on a very minimal amount of evidence.

    Pete

    Pete Brown’s #5 response [06-05-2011 1:52 AM] (emphasis is mine)

    GOD_G:

    In september I expect to see in Pete’s blog articles like “The Present of  Silverlight and WPF!” and “A lap around HTML5!”

    I’m not a good Javascript developer. I dabble from time to time just with my site, but I have other people on my team who are currently doing an awesome job covering that side (Jon and Joe). Plus, if you knew me or my history in the WPF and Silverlight community (I doubt you do given your newness here), I’m not really one for party-line messaging.

    History will be the only thing that shows what I do in September. Anything else is just additional speculation.

    Until then, fire away. Going after me is easy at the moment (as a community guy, I expect this), but unfortunately that’s doing nothing to further your purposes. I’m not offended, but I feel like if you’d apply that energy to a different approach, you might accomplish something.

    FWIW, With the exception of the few posts that came in after the thread lock in the old thread (*I* think there was a race condition there, but the site dev team doesn’t quite agree<g>), I haven’t deleted posts criticizing me or Microsoft, just those attacking other members, and none in this new thread so far.

    Pete Brown’s #6 response [06-05-2011 2:02 AM] (emphasis is mine)

    HephaistosX:

    “The interface is so new that applications will have to be re-written for it from the ground up, just like DOS applications had to be re-written for Windows. These new applications will have interesting qualities. For example, they’ll be written in either HTML5 or JavaScript”

    Unless it came directly from the mouth of Microsoft – specifically through our press releases, it’s not “fact”. It’s “speculation”.

    Unfortunately, that’s what news outlets do – it helps to pull in readers when they appear to be offering additional detail. They don’t have access to any more detail than the rest of the public.

    Pete Brown’s #7 response [06-05-2011 2:48 PM] (emphasis is mine)

    Light Crystal:

    I invested 3 years of my life to study C#, XAML and Silverlight framework, MVVM pattern to build games. 2 Years ago, it was a party, was all super happy times, just before the damn iphone take foot along the market. And now “ipèd” too. Apple and Google have no dev tools, so they leverage the standard one just to not be pitiful, and they have had success, unfortunately.
    Now, i’m ready to start a new company with a huge project, and i’m BLOCKED until September.

    Why are you blocked? Why does an operating system your customers won’t have for years block you from using tools that are out *now*? Silverlight 5 will be released before end of year, as promised. Nothing has changed there.

    While I know direction is very important for long-term planning, as developers we need to stop chasing the shiny ball and instead use what best serves us and our customers today. Keep an eye to what is in the future, but don’t block your current projects because of that.

    It’s like buying PC components. I’ve built every PC I’ve owned since my last and only boxed purchase: an IBM PS/1 286 (which itself followed the Commodore 128 I got for Christmas). Each time I do that, I have to make a decision as to what CPU/memory/motherboard etc. to purchase as there is *always* something better coming down the pike. Those better chips often mean different memory architectures and lots of other things. However, if I waited each time instead of using the best of what I had right then, I’d still be running that 286 I had before I built my first computer, a 486dx33.

    This is by no means a comment on how the message is being handled, nor am I downplaying the impact here. I totally understand what’s going on; I haven’t had enough Kool-aid to lose that 🙂

    As a former consultant for 13 years (where I did VB4,5,6, SQL Server, .NET, WPF, Silverlight and more) and internal IT guy for 4 years before that (doing lots of projects in a mix of VB3, Powerbuilder, Delphi, dBase, FoxPro, QBasic, and Borland C++ – when was the last time our portfolios were that diverse?), I’m just hoping to offer a little perspective. We should work with what we have today, and with what we know for sure is coming short-term, especially when all we have to go on otherwise is speculation.

    At its core, last week’s questions, votes, threads and more come down to:

    • What can we use to write Modern / Immersive applications in Windows 8
    • What’s going to run on tablets

    I’m not sure that either of those impact that vast majority of business developers in a real day-to-day way other than peace of mind (which is important, but not business critical). For sure there will be lots of app developers targeting the new stuff, but for most, it won’t come for quite a while. There’s the Windows release schedule, then the adoption schedule, then the internal IT adoption schedule (which is always way behind), then the ramp up on taking advantage of the new features of the OS.

    For a bit now, we’ve been saying “Silverlight for high-end media and business applications, HTML for broad reach and consumer-oriented stuff, Silverlight/XNA on phone, and WPF for ISV (big shrinkwrapped apps)”. I haven’t heard/seen anything that would make me change that recommendation.

    For the people who are quick to jump on “Silverlight is dead” at companies, I can’t help you there. Those folks were looking for any excuse. Every nugget of news that comes out gets reinterpreted as that, despite Microsoft having come out and explicitely stated several times that these technologies aren’t dead. We had a Silverlight firestarter 7 months ago, and despite the HTML-heavy messaging at MIX, we also had a bunch of Silverlight 5 sessions *and* the release of Silverlight 5 beta.

    And when things do change sometime in the future (eventually, everything has to change – nothing is forever, this is not a comment about anything short-term) you and your management should take a measured approach to transition to the new technology. This is no different than many other migrations. Heck, I’ve been trying for a while to get people to move from Windows Forms (a technology which is being maintained, but not enhanced) but folks want to stay there. When I give Silverlight talks at events like Tech Ed, the vast majority of the room is still doing Windows Forms projects, many on Windows XP or Vista. That’s the reality of what’s actually out there in businesses. You will have plenty of time to adapt as necessary (or not, as appropriate) and make reasonable and educated decisions about where you want to take your skills personally, and your company as to where it what it wants to leverage.

    I have to question any time I hear rumors about projects being canceled or put on hold based on a rumor of where we may take a technology several years down the road. While some of those are certainly sound, the rest seem like either knee-jerk reactions, or the management wasn’t sold on the technology to begin with.

    I don’t think anyone here has been wasting time learning these skills.

    And while I don’t agree with the extremes on either side of this debate (the “nothing is wrong, why are you complaining” and the “I’ve wasted my career” sides) I do think that, as developers, diversifying your technology portfolio is always a good idea. Specialization can be good, but just like with stocks, if you invest too much in just one thing, your results are going to have lots of peaks and valleys instead of being more even. Of course, the person saying that has spent the last 4+ years deeply specialized, so take that as you will 🙂

    Pete Brown’s #8 response [06-05-2011 2:53 PM] (emphasis is mine)

    .netdan:

    Why doesn’t the Silverlight.net home page get updated as often as it used to?

    The blogs keep coming, but what about the News, Community Samples?  There used to be loads of samples now theres about 5 a month if were lucky.

    The showcase hasn’t been updated for ages, there used to be 10+ new showcases every 2 weeks or so, what’s happened to that?

    Silverlight has a future I’m sure, I just wonder what exactly it is.

    I curate a fair bit of this stuff. Here’s an explanation

    Community Samples: They need to be written by the community. They’re just not coming as quickly as they used to. This is both because what’s there already covers almost all the easy scenarios, and because many Silverlight devs are doing WP7

    Showcase: I took it upon myself to start weeding out old stuff, and to raise the bar for new submissions. Showcase needs to be showcase-level material, not a dumping ground. While I’m not yet where I want to be there, we have certainly rejected a lot more things than we had before. If the submission doesn’t meet the bar and they’re willing to include source code, I ask them to submit to the community samples.

    Even blogging has slowed down. That’s partially because it’s the summer, partially because folks are waiting for the next release, and partially because many Silverlight devs are doing WP7 work.

    FWIW, we’re also working on the next version of this site. Check it out at http://beta.silverlight.net

    Just some insight 🙂

    Pete Brown’s #9 response [06-05-2011 3:29 PM] (emphasis is mine)

    SilentObserver:

    ray reymond:

    Lure disheartened SL/WPF/.Net folks to Android world, “Look Java and C# are almost the same so there’s not much transition pain, and we are serious about supporting Android. We will not back-stab you guys like Microsoft just did.

    And it’s working for them. My team needs to kick off building a relatively simple app for tablets during this and next month. Since Microsoft is giving us the silent treatment until September, I’ve started watching the android dev videos here: http://developer.android.com/videos/index.html#v=Oq05KqjXTvs . We will be evaluating the platform while waiting for clarifications from Microsoft. It’s a familiar concept for every SL developer. Their tools aren’t as good and C# has surpassed Java, so it would be a step down for us. But not as big of a step down as moving to javascript. The back-stabbing argument is probably the most important of all. We need to be able to trust our OS vendor and Microsoft has lost a tremendous amount of developer loyalty.

    I’m with you all in that we could have/should have handled this better. However, I don’t think we’ve back-stabbed anyone. No one at Microsoft said HTML is the only way to go here, it’s just an approach we’re highlighting at the moment.

    Unfortunately, we have a long-standing policy of not responding to press rumors and whatnot, so we can’t say anything about the interpretations the press has put out based on this small demo. I’m not even supposed to be posting about this here, but as the community guy for SL/WPF etc., I can’t help myself.

    Yeah, “Wait until September” sucks for people who want to know *now*, but it’s not backstabbing. Remember, most other companies simply tell you nothing until the product is launched. We tried to give some info about something that we know will excite a segment of the community. I’m very concerned that the backlash is going to lead to silence being SOP in the future. 😦 I’m not blaming anyone, just pointing out a possible outcome.

    Pete Brown’s #10 response [06-05-2011 3:43 PM]

    Just a quick reminder for folks to keep it civil. I’ve seen a few posts that are starting to lean a little too far over the edge. Let’s keep language wars out (you won’t resolve anything), and no personal attacks.

    Thanks.

    Pete Brown’s #11 response [06-05-2011 3:57 PM] (emphasis is mine)

    SilentObserver:

    If the above is true, there is nothing to be gained by keeping it secret. So we must conclude that it isn’t true, at least as of now.

    We know we can get the “legacy desktop” experience. However, our customers are doctors who own the lastest Apple gadgets.  They expect us to deliver the same experience on their medical devices. If we are confined to the legacy desktop, we won’t be able to do that.

    If you’re planning to develop for Windows 8 tablets, you have plenty of time. The wait until September is pretty short in comparison.

    You’re also making an assumption based on the absence of information. “I didn’t hear from Joe, so he must be dead.” seems far less logical than just keeping it unknown – well, until some reasonable period passes anyway. There’s something about a box and a cat that applies here, but I’m not going there 🙂

    I know it’s going to be a long summer now, and I know this is very frustrating and has everyone on edge, but I encourage you to reserve judgment until //build/. Then, once we’ve come forth with a good and full picture of Windows 8 plans, rather than just a quick consumer-focused preview, make your informed decisions.

    Pete Brown’s #12 response [06-05-2011 4:59 PM] (emphasis is mine)

    SilentObserver:

    I appreciate you trying to calm everybody down . You’ve been given an impossible task by your PR people.

    Thanks. Not anything that was given me. In fact, we’re supposed to just be quiet. That’s not in my genes, though.

    I’m not so much interested in calming folks down as I am interested in getting to the core issues here and getting folks to keep any criticism on target (not attacking HTML devs or Silverlight devs, for example). And, of course, to remind folks that we’ll be talking much more about Windows 8 at //build/

    Pete Brown’s #13 response [06-05-2011 5:00 PM]

    SilentObserver:

    A more accurate analogy would be : “I know Joe and Jim were fighting in the parking lot, and Jim just showed up very happy, so Joe must be badly bruised.” 🙂

    lol. You win that one 🙂

    Pete Brown’s #14 response [06-05-2011 5:06 PM] (emphasis is mine)

    brosner88:

    A pretty, elegant or easy to use shell UI is can be a nice selling feature to end users. It does nothing for developers.

    And here we get to the crux. That demonstration video was not for developers. //build/ is for developers. HTML was mentioned as pretty much everyone gets it, even non-developers. And, quite frankly, that’s pretty cool that we’re doing that; a company that has gotten (in some cases, deserved) flak for not adopting standards is now incorporating one into the heart of their flagship product.

    Yes, we mentioned HTML, but no one showed code. If it was meant for developers, you *know* we’d have had someone up there with an IDE open.

    So: that demo, the walk-through video, and the related press release were all for non-devs, //build/ is for devs.

    Pete Brown’s #15 response [06-05-2011 5:16 PM] (emphasis is mine)

    jackbond:

    Psychlist1972:

    know it’s going to be a long summer now, and I know this is very frustrating and has everyone on edge, but I encourage you to reserve judgment until //build/.

    What if we say no, and that that’s simply unacceptable? I for one am willing to withdraw my app from the marketplace. Anybody else?

    That’s entirely your right. I just don’t think it’s a particularly savvy move given that it is based on speculation and rumor which themselves are based on a consumer-focused demo of an unreleased operating system and the related consumer-focused press release.

    Pete Brown’s #15 response [06-06-2011 1:11 AM] (emphasis is mine)

    kimsk112:

    Anyone knows if the Prism group (patterns & practices) is now working mainly on this Silk project (HTML5/JQuery) instead of Silverlight/WPF Prism?

    If they stop committing to Silverlight/WPF Prism, I think we know what Microsoft is thinking now.

    P&P is a peer team to mine (although much larger), in the same side of devdiv, called EPX. I believe they’re still working on Silverlight/WPF prism; I haven’t heard anything to the contrary. They’ve been beat up a bit in the past, however, for not having enough web guidance. Silk is part of the effort to make up the difference there.

    That said, I’m not sure what else there is to add to prism. I haven’t looked at the backlogs, but it has to be getting pretty mature by this point.

    The prism book was one of the hottest things at the Developer Guidance/P&P booth at Tech Ed 🙂

    Pete Brown’s #16 response [06-06-2011 3:44 PM] (emphasis is mine)

    FWIW, we don’t use third-party media outlets to announce things or do damage control unless it’s a quoted interview or video of MS folks. Even then, it’s rare not to have the real annoncement on our PR site.

    Pete Brown’s #17 response [06-06-2011 9:29 PM] (emphasis is mine)

    In case you haven’t seen this, Hanselman’s “Don’t give bile a permalink” is a good read.

    [Why? For things like that: “If you’re a nudist and you give your technical talks on C# naked, I likely won’t be there to watch your talk. You may feel REALLY strongly about nudism, and I wish you well. You may believe in the legalization of drugs and prefer to give your technical presentations high, and I say, kudos, but I and others may not show. There are some social norms, and you should know what they are and know how strongly you feel about them when you take your message to a larger audience. ”]

    From a quite opinionated but quite unsatisfied previous insider: http://twitter.com/#!/MossyBlog

    Scott Barnes

    @MossyBlog Brisbane
    Former Product Manager (Silverlight/WPF) Microsoft Corp, UX Specialist, The guy leading the mob on FIXWPF.org and blogging dude behind RIAGENIC.com
    http://www.riagenic.com

his response to the on going debate on Silverlight Forum

MossyBlog response #1 [06-06-2011 10:03 PM] (emphasis is mine)

A few points if I may:

  • Not saying anything is one thing admitting it… dear god why. This isn’t directed at Pete to all staff members, if you can’t get involved in the discussion then avoid the discussion completely. Jumping into the fray and asking all to calm down while at the same time not offering answers is not wise. It only fuels further conspiracy theories for one and secondly it creates a focused point of frustration for all to increment geek-rage at.  Either join the discussion or don’t but not half-way.
  • Perception vs Reality. The amount of times when we use to deal with constant battles around Silverlight mainly from a perception base vs the reality was a daily occurenceso Microsoft Staff, while I admire your bravery here by jumping into the fray with “probably” correct is a diasterous way of handling the corporate communication(s). You’re actually doing more harm that way and if i was still in the Silverlight team i’d be making moves to put a gag order on you for it – its not your motivates aren’t righteous but you are actually now validating some of the speculation by keeping it half-yes half-no.
  • New Joins vs Trolling. On one hand its great to see new members whilst on the other hand its sad under these circumstances. The point of order here is this, Corporate Comms 101 is a tire fire right now, people are frustrated and having an outlet like this to voice such concerns is a beast that well – staff – you created. If people are joining to either remain anonymous and voice their rage or so on, so be it all you can all do is reallly just sit and listen …that..or join the conversaton and start squashing some of the rumous / speculation mentioned earlier. Time to get involved.
  • Moderation. If you have a situation whereby the villagers are going to storm your gates, its better to marshall them into an area you can control more to the point you can isolate. Having such a firm strict hand on a forum such as this isn’t smart as what you’re really saying to the hordes of both positive & negative emotion is “take your fight elsewhere”.  You don’t want that, you want this isolated and pocketed to one area of the web as much as possible as when you do finally do your reveal in September you can then provide a much more sturdier platform to voice your smackdowns. Right now this is just plain stupid.

Pete. Personally I am fan of your work and will often support you even when I think you’re wrong because at the end of the day you work very hard to make a difference to communities like this. My personal advice to you is step aside, don’t take this bullet as the Windows team have some damage to fixand as some managers in the Silverlight team used to say “If you going to break up a fight, be prepared to be punched in the face”.

Let the horde vent their rage, its fast creating a marshalling point for you to provide some much needed corporate communication(s) to down the track.

To the masses here on this thread: You can argue amongst yourselves all you want, to what end? all you’re really doing is seeing who can bark the loudest.. the reality is this won’t have impact as the decisions around this entire messaging framework if you want to call it that goes much higher than those who moderate / read these forums. At best all staff like Pete can do etc is provide a thread or snippet of quotes to execs in a “quoted” format with “Please help me help you” call to action. It’s more than likely that email will be ignored.

My advice – wait this HTML5 bubble gum pop idea out as it’s one thing to say “all devs will create HTML5 apps” and its entirely another to have it happen. This is about the 4th time Windows team have tried to kickstart the HTML pipedream and what they fail to realise is that folks who do adopt Microsoft tech enjoy .NET [while] folks who don’t, just don’t like Microsoft as a brand and it mainly has nothing to do with technology discussion. Can’t imagine why they loose faith in the brand though? can you 😉

Scott Barnes
Former Product Manager (well 1yr ago lol) for Silverlight/WPF 🙂

Scott Barnes
Anti-Evangelist

To which came the following:
npolyak1 reminder [06-06-2011 11:29 PM]

And here is an article by Scott Barnes written last September warning everyone about what is coming (would we all listen to him)

http://www.riagenic.com/archives/363

npolyak1 addendum #1 [06-06-2011 11:40 PM] (emphasis is mine)

Excerpt from Scott’s article:

I’m simply about highlighting the disconnect here and if the Windows 8 / IE teams of today think that Silverlight / WPF is something they can deprecate because they dislike people in DevDiv or its current model then think again, as this is one of those rare moments in time where you have a hung jury in terms of which of the two is really the best bet.

npolyak1 addendum #2 [06-06-2011 11:41 PM]

Apparently Windows 8 / IE teams decided that they indeed can deprecate WPF and SL. Moreover, MS seems to allow them to get away with it.

npolyak1 addendum #3 [06-06-2011 11:48 PM]

Windows team seem to have gotten what they wanted – they destroyed the developer tools division, but they are also destroying a large part of Microsoft – in my estimate this crazy idea will cost at least $50 billion in market capitalization.

Drzog response to npolyak1 [06-06-2011 11:51 PM] (emphasis is mine)

Interesting article – it explains much, and is very disconcerting. Call it conspiracy theory, but I’ve noticed a number of HIGHLY VISIBLE Silverlight marketing links are not functional on the following prominent Microsoft websites:

(1) http://www.microsoft.com/silverlight/   This is the entry point URL for anyone inquiring about Silverlight, and ranks first or second when searching on “Silverlight”.  Guess what? Click the first thing you see — the “Play” button — and then “Launch Demos” and sadly, none of the first three video streaming examples work. SHAMEFUL.

(2) http://www.microsoft.com/silverlight/future/  This is Microsoft’s “The Future of Microsoft Silverlight” page. Click the first call to action button “Watch the Silverlight Five Announcement” — guess what? NO VIDEO. Then try the “High Quality WMV” link. Guess what — staggered and strobed pixelation. SHAMEFUL.

These are Microsoft’s leading URLs for Silverlight information. Go figure.

Scott Barnes response to the erietta [user experience designer. news hound. art lover. in Sydney] 10 hours ago [vs 06-07-2011 11:00 CET]

UI experts upbeat on Windows 8 preview itnews.com.au/News/259674,ui… via @itnews_au what say you @MossyBlog ?

So copied here: UI experts upbeat on Windows 8 preview [June 6, 2011] (emphasis in bold is mine)

But are icons more effective?

User interface experts have expressed surprise at the re-design of the Windows OS interface, giving Microsoft the thumbs up for touch-based gestures and use of web app development standards.

The new interface, previewed late last week, replaces menu bars and icons with tiles akin to Windows Mobile 7.

A panel of Australian user interface gurus told iTnews the preview was significant.

Whereas web applications were once developed to mimic richer desktop applications, users now prefer the simplicity and ease of navigation of web applications.

Today, the desktop OS attempts to mimic the web.

“Hallelujah, at last, someone got it!” said Anthony Colfelt, Creative Director at web user experience firm, Different.

Microsoft’s tiles “take the best from informational web-design and applies it to the main computer UI,” he said.

He was particularly impressed that Microsoft has chosen to run applications developed with HTML 5 and Javascript, to prepare for an “inevitable shift toward light-weight terminal computers that rely on web-served applications.”

Colfelt said Microsoft was “finally attempting to lead in the area of UI and experience, rather than following Apple.”

“It has always been to Microsoft’s advantage to open up their system (for a reasonable fee) to the masses of developers and hardware manufacturers,” he said.

”Lots of programmers and machines equals lots of cheap programs and computers, and that means lots of accessibility for the consumer.”

Richard Edwards, Principal Analyst at Ovum said the preview proved Microsoft is still a “viable market-maker.”

Made for tablets

Shane Morris, director at UI specialists Automatic Studio said the interface “shows that Microsoft is serious about embracing touch and slate-based modes of use within Windows itself – as it should be.

Clearly Microsoft has thought hard about how to integrate the casual consumption model of tablet devices with ‘real’ operating system features like multi-tasking, file system access and rich applications that require extensive user input, like Office.” he said.

“Why abandon the power and familiarity of Windows if they can possibly help it?

The use of scrolling panels of tiles is a natural extension of the use of tiles and panning ‘panoramas’ in Windows Phone 7, which are proving popular with users,” he said.

Swiping left and right to scroll through choices is a very natural action, and leverages both spatial memory and muscle memory to help users find and re-find what they need.”

But Morris pointed out that the preview did not reveal any on-screen cues to users to show them how swiping in from the edge of the screen could activate operating system features like task switching. This could prove a sticking point until users grew used to the concept, he said.

Colfelt also noted that many of these same interactions would “feel clumsy using a mouse.

“That could cause RSI if the user gets too excited about using them,” he noted.

The only point on which the experts disagreed was the use of tiles on the home page. Whilst Colfelt felt it was a solution to what he calls “information spelunking” (areas of a site easy to fall into and hard to find your way back out of), Morris felt Microsoft was abandoning icons that have historically proven far more effective.

Tiles, Morris said, are difficult to differentiate and can crowd the screen.

“The use of larger, consistently sized tiles containing dynamic content has the potential to create a vista that ‘yells’ at the user – and the demonstrated use of bright, saturated colours might actually make it difficult for users to discriminate between tiles and to focus on individual tile content,” he said.

“We know that people use various cues to search the visual field. Outline shape is one of the primary prompts to help people discriminate and identify objects visually. The dominant and consistent rectangular shape of the tiles themselves means Windows 8 users cannot use this outline shape as the primary cue. They must instead rely on colour and the actual tile contents. Compare that to the carefully designed icons in Microsoft Office products. Those icons present unique outlines – for good reason.”

Morris raised concerns as to whether Microsoft would continue to support stylus and other pen-based input as well as touch.

MossyBlog Scott Barnes @erietta @itnews_au UI Experts? hah.. thats like saying “Lifecoaches enjoy windows 8” 🙂 9 hours ago

in reply to ↑ @MossyBlog Scott Barnes @erietta @itnews_au the only expert in that conversation was @shanemo and he nailed his remarks well.. wouldn’t say it was upbeat tho 9 hours ago

erietta erietta @ @MossyBlog is your microsoft bias shining through? Anthony is a well qualified UX designer (& my boss you ratbag!) @colfelt @itnews_au. 7 hours ago

MossyBlog Scott Barnes @ @erietta @colfelt @itnews_au he is? so am i? so is everyone.. UX Expert is an oxymoron imho 🙂 7 hours ago

erietta erietta @ @MossyBlog @colfelt @itnews_au and I was after YOUR thoughts as you are on the record of sledging microsoft UX design. What say you? 7 hours ago

in reply to ↑ @MossyBlog Scott Barnes @erietta @colfelt @itnews_au i personally think the Tiles Windows8 concept is still unproven firstly & secondly it’s lazy design that furthermore, I don’t think as much thought as one is lead to believe has been put into the science behind it..  the design behind current MS Metro is a state of confused schizo ver of Intrinsic & Extraneous cognitive load. 7 hours ago

in reply to ↑ @erietta erietta  @MossyBlog @itnews_au @colfelt This is the Scott I was looking for! Will be interesting to see if the process behind design is revealed. 7 hours ago

replies ↓ MossyBlog Scott Barnes @ @erietta @itnews_au @colfelt yeah i mean i feel like a crack record though on my metro insighs..basically i like its attitude not execution 7 hours ago

——————————–

colfelt Anthony Colfelt  @MossyBlog @erietta @itnews_au having worked alongside a few MS UX team members, I know PLENTY of thought went into the design.  9 hours ago

in reply to ↑

@MossyBlog Scott Barnes   @colfelt @erietta @itnews_au pink had potential and there were far better ideas on the table early on

@MossyBlog Scott Barnes   @colfelt @erietta @itnews_au it’s principles are great it’s execution is lazy   9 hours ago via Twitter for iPhone

colfelt Anthony Colfelt  @MossyBlog @erietta Isn’t it a tad insulting to them to suggest otherwise? 9 hours ago

in reply to ↑

@MossyBlog Scott Barnes  @colfelt @erietta so? Want to play in the big leagues be prepared to backup the science behind it all 9 hours ago via Twitter for iPhone

@MossyBlog Scott Barnes  @colfelt @erietta this execution panders to making engineers I to designers without context or personality  9 hours ago via Twitter for iPhone

@MossyBlog Scott Barnes   @colfelt @erietta current metro designs are what I call shoplifting for designers

@MossyBlog Scott Barnes  @colfelt @erietta it’s in my view the same as buying ui art from a $1 or less store

colfelt Anthony Colfelt  @MossyBlog @erietta I doubt most those reading @itnews_au cares abt the science. But next time, maybe they’ll ask a REAL expert to comment9 hours ago

in reply to ↑ @MossyBlog Scott Barnes @colfelt @erietta @itnews_au let me know if u meet one. I watched $1m usd research try and find one and it failed :$

MossyBlog Scott Barnes @ @colfelt @erietta @itnews_au btw i’m not looking to attack you per say, just the concept of “UX Experts say..”.. its kind of “wtf?” is my pt 8 hours ago

brettatitnews Brett W @  @colfelt @erietta @itnews_au I’m guessing if I’d included @MossyBlog there would be no argument on using the word “expert”.  7 hours ago

MossyBlog Scott Barnes  @ @brettatitnews @colfelt @erietta @itnews_au wanna take that bet ? 🙂 .. The word expert is an alt word for Life Coach in my vocab 🙂 7 hours ago

brettatitnews Brett W  @  @MossyBlog @colfelt @erietta @itnews_au how would you rather be addressed Scott?  7 hours ago

in reply to ↑

@MossyBlog Scott Barnes @brettatitnews @colfelt @erietta @itnews_au Me? why would you address me.. i’m just a developer who designs.  7 hours ago via web

replies ↓

erietta erietta  @  @MossyBlog @brettatitnews @colfelt @itnews_au What have I started here?! </flamewars> 7 hours ago

MossyBlog Scott Barnes  @ @erietta @brettatitnews @colfelt @itnews_au haha 🙂 no.. its just that article came up light..i want more meat on the bone..  7 hours ago

brettatitnews Brett W  @ @MossyBlog @erietta @colfelt @itnews_au I’ll be sure to include you next time Scott. 6 hours ago

MossyBlog Scott Barnes  @ @brettatitnews @erietta @colfelt @itnews_au hah.. that’d be funny. 6 hours ago

MORE FROM SCOTT BARNES

@MossyBlog Scott Barnes Blog Post:: Understanding “Why would Microsoft do that?” http://bit.ly/m8lRiL  8 hours ago via RIAGENIC Blog

Metro styled new entertainment experience on Xbox 360

Although not mentioned in any of the press materials (see the excerpts below) Microsoft has shown a brand new Xbox 360 UX interface in its E3 keynote today. It is based on the same Metro design language as Windows Phone 7 and other, including the latest ‘Windows 8’ UX. See more information about that in: Next-generation cloud client experiences based on the Metro design language [Jan 24]

Here are the screenshots of the new Xbox interface:

Xbox New Home
New Xbox Home

New Xbox Music

Xbox New Games
New Xbox Games

Xbox New Video
New Xbox Video

Xbox Bing for Discovery
Now joined by Xbox Bing: here for starting the discovery

Xbox Bing search results for voice introduced x-men
and here showing the search results for the voice introduced
‘X-Men’ keyword (the games and others with ‘X-Men’)

Xbox Live TV
Now joined by Xbox Live TV as well

The above screens of the new UX have beeen shown via voice activation on the scene and commented as:

Use your voice to find the entertainment [with the help of Xbox Bing].

… TV is more amazing when you are the controller.

At the same time navigation in the new UX has not been showm. First we could probably see that when Xbox Live TV service will be introduced in a month or so. Most likely we will have the new UX at the start of the holiday season when voice search is coming. See the following excerpt from one of the press materials:

Voice search with Bing on Xbox will become available this holiday season, as part of the Xbox LIVE update.

See more: Xbox 360: The Future Revealed – the already available recording of today’s morning show by Microsoft
(position to [1:04:44—1:10:45] to watch the above new UX in action)

Relevant excerpts from the press materials:

Xbox 360 Gives TV a New Voice — Yours [June 6, 2011] (emphasis is mine)

Microsoft Corp. today kicked off the Electronic Entertainment Expo (E3) by solving the challenge of finding the entertainment you want, quickly and easily. The solution: voice search with Bing on Xbox 360. Bing on Xbox searches Netflix, Hulu Plus and ESPN, as well as music, video and Xbox LIVE Marketplace to find exactly the entertainment you want to enjoy. With Bing on Xbox and Kinect for Xbox 360, you can effortlessly find the games, movies, TV shows, sports and music you want. You say it, Xbox finds it.

Over the past two years, Microsoft has joined with some of the world’s largest TV operators to bring live television to Xbox LIVE in the United Kingdom with Sky TV, in France with Canal+ and in Australia with FOXTEL. Now, Microsoft has announced its commitment to expand access to live television programming on Xbox 360 to more providers in the United States and around the world during the upcoming year. Consumers will enjoy news, sports and their favorite local channels, all just a voice command away, on Xbox 360. Also this year, Microsoft is teaming up with Ultimate Fighting Championship (UFC)* to bring the depth of the world’s best mixed martial arts programming to Xbox LIVE.

Microsoft is building on its expansive catalog of tens of thousands of movies and TV shows available on demand from Hulu Plus, Netflix and Zune by bringing YouTube** to Xbox 360. You will gain access to great “Web original” content from around the world — the latest videos, gaming tips and a universe of compelling content. And for the first time ever, you can control YouTube videos just by using your voice. A great way to experience YouTube is now on Xbox 360.

Did you miss “The Social Network” in the theater? You will be able to simply tell your television what you want to watch and choose from the multiple sources on Xbox 360 that may be offering it live or on demand. Want to play the latest viral videos from YouTube from the comfort of your couch? Xbox 360 and the magic of Kinect make it as easy as using your voice. Xbox 360 brings together the entertainment you want, whether it’s movies, TV shows, music, sports, or your favorite games, available instantly with the command of your voice through Bing on Xbox 360 and Kinect.

Xbox LIVE Fact Sheet [June, 2011] (emphasis in bold is mine)

Xbox LIVE is the online entertainment service for your Xbox 360 console, connecting you to an ever-expanding world of games, movies, TV shows, music, sports, and ways to be social with family and friends. … Xbox LIVE is an active community of nearly 35 million people throughout 35 countries.

Better with Kinect. Compatible with every Xbox 360 console, Kinect for Xbox 360 makes you the controller. With Kinect, your voice is the remote control. Interact with your entertainment on Xbox LIVE through the sound of your voice or a wave of your hand. Kinect creates experiences that are familiar, intuitive and tailored for each game or entertainment experience.

Voice search. Finding the right entertainment is easy when you are the controller. Coming Holiday 2011, you say it, and Xbox finds it immediately, regardless of where your favorite entertainment resides across Xbox LIVE.4 Through the simplicity of Kinect and the intelligence of Bing on Xbox, you’ll have the ability to find entertainment content on your Xbox 360 system including games, movies, TV shows, sports and music.

Xbox: All-In-One Hub for the Living Room [June 6, 2011] (emphasis is mine)

“Last year, Xbox 360 changed the game with Kinect. This year with the power of Xbox, the simplicity of Kinect and the intelligence of Bing, Xbox 360 will change living room entertainment forever,” says Don Mattrick, president of the Interactive Entertainment Business. “Combine all that we offer with great partners and a growing audience, and Xbox is poised to register another record year. This year Xbox 360 will go from being the number one selling console in North America to the number one selling console globally.”

At last year’s E3, Microsoft introduced the world to Kinect, which went on to become the fastest-selling electronic device in history. Though Microsoft doesn’t have a singular star like last year’s Kinect to showcase at E3, the so-called Super Bowl of the electronic entertainment industry, Molly O’Donnell, Xbox 360 director of marketing integration, says the company will show competitors, the media and fans that Xbox 360 “has a deep bench.”

“Last year with Kinect, you could say, ‘Xbox, play’ to start a movie or music, but we thought we’d take the power of voice to the next level,” O’Donnell says. “With voice search, you can say ‘Xbox, Bing, Harry Potter,’ and your Xbox will find all the Harry Potter content available to you on Xbox LIVE, whether it’s a game, a movie, or a soundtrack.”

Voice search with Bing on Xbox will become available this holiday season, as part of the Xbox LIVE update.

Microsoft’s next step in SoC level slot management

Update: Microsoft postpones IDP for 2 weeks to re-consult with chip players [June 2, 2011]

Microsoft has postponed its Integrated Development Program (IDP) for Windows 8 as the plan created significant dissatisfaction within the upstream supply chain. Microsoft is set to re-consult with the five major chip players about IDP, while Microsoft OEM vice president Steven Guggenheimer also paid visits to executives of Acer and Asustek Computer on June 1, to communicate and is set to re-release details of IDP after two weeks, according to sources from notebook players.

Sources from chip players pointed out that Microsoft’s actions have their reasons, but the way the company unfolded the plan to its partners could make its partners feel unpleasant since players that do not participate believe they will lose the opportunity to launch Windows 8-based products first hand, which could seriously affect their product lineup in the future.

The chip players also noted that the development of ARM-based Windows 8 has difficulties and if Microsoft adopts an open development program as in the past, the company may not have enough manpower to support and answer all the problems and questions chip and system players have.

Following Microsoft’s CES 2011 move to the SoC level slot management of the market, here is the next step in that direction:

Taiwan PC vendors seeking participation in developing Windows 8 [May 25, 2011] (emphasis is mine)

Microsoft has talked with Nvidia, Qualcomm, Texas Instruments (TI), Intel and AMD for their participation in its Integrated Development Program specifically for developing Windows 8 for use in tablet PCs and has asked each IC vendor to invite two PC vendors for joint development and testing, according to industry sources in Taiwan. Taiwan-based PC vendors who have been in long-term partnerships with Microsoft have complained to the Ministry of Economic Affairs (MOEA) because they were not invited to participate, and hope for the government’s negotiation with Microsoft, the sources added.

For each of the five IC vendors, Microsoft seems to have desirable PC vendors such as Samsung Electronics, Hewlett-Packard (HP) and Dell, the sources indicated.

The IC vendors are actually unwilling to invite only two PC vendors because they each have many PC clients and participation of more PC vendors is commercially favorable for them. Thus, the IC vendors have urged Microsoft to invite more PC vendors, but Microsoft has so far insisted on the quota of two for the initial period, the sources said.

Wu Ming-ji, director general of the Department of Industrial Technology under MOEA, indicated the department has heard about Microsoft’s move from Taiwan-based PC vendors although Microsoft has not confirmed it.

In view of the business performance and global reputation of Taiwan-based vendors Acer, Asustek and HTC, the Taiwan government recommends that Microsoft invite them to co-develop Windows 8 in the first round because this would be in Microsoft’s best interest, Wu emphasized.

However, Wu did not indicated whether the government will negotiate with Microsoft or make any arrangement.

What happened at CES 2011 has been described in my CES 2011 presence with Microsoft moving to SoC & screen level slot management that is not understood by analysts/observers at all [Jan 7, 2011] report.

Since that report is enormously large I will include here all the relevant excerpts regarding the SoC level of slot management:

Microsoft’s CES 2011 presence is summarized in two detailed parts below, one for the System on a Chip (SoC) support announcement and the other based on the Steve Ballmer’s CES 2011 opening keynote. The first one has, however, been a source of great confusion among the company watchers, analysts and observers, therefore before we start the detailed overview in these two parts we should look into that situation first.

While the company has clearly stated that Microsoft Announces Support of System on a Chip Architectures From Intel, AMD, and ARM for Next Version of Windows [Jan 5] even such an ardent Microsoft watcher as Mary-Jo Foles interpreted this as a simple message that CES: Microsoft shows off Windows 8 on ARM [Jan 5]. No wonder that Computerworld has written an article that an Analyst ‘baffled’ by Microsoft talk of Windows 8 on ARM [Jan 6]:

In an accompanying analysis article IDG News Services has even up the ante by declaring that Microsoft must get ISVs onto ARM bandwagon, Microsoft has a lot of work to do moving Windows to ARM chips [Jan 6]:

This is all absolutely wrong. The truth is that Microsoft made a strategic decision of moving its core slot management approach to the key System on a Chip (SoC) vendors. It is a decision of enormous significance because up to now the company was managing the slots created by the PC vendors. That is Microsoft had been trying to ensure all along that the client PCs shipped to the market, the “slots” in terms of Microsoft internal way of thinking:

  1. Are best when they are running Microsoft system software.
  2. Have that software already installed when the devices are out of the factory floor (with OEM versions)

From now on Microsoft will do a kind of similar thing on the SoC level (and on the screen level as well), this is my conclusion as I carefully compiled all the available information in the two parts available below. This became absolutely obvious to me as I compared the below details with the radically new “slot situation” represented in my previous post Changing purchasing attitudes for consumer computing are leading to a new ICT paradigm [Jan 5].

Look for example how PC vendors were underrepresented in the keynote compared to what had been before (see my earlier posts: Windows slates in the coming months? Not much seen yet [July 13 – Oct 6, 2010] and Windows 7 tablets/slates with Oak Trail Atom SoC in December [Nov 1 – 24, 2010]) as well as how on the electronics industry level things had been changed recently (see my earlier posts: Marvell ARMADA beats Qualcomm Snapdragon, NVIDIA Tegra and Samsung/Apple Hummingbird in the SoC market [again] [Sept 23 –Nov 4, 2010,] and Intel’s industry position and prospects for years ahead [Dec 9, 2010]).

Notes:
– Mary-Jo Foley started to discover some, but only some real motives in her latest With Windows coming to ARM, what happens to Windows Embedded Compact? [Jan 7]. There she mused about the really significant fact of the cancellation of Microsoft OEM chief’s planned appearance at the J.P. Morgan Tech Forum at CES (see the final agenda where Microsoft is missing) which was much anticipated by the investor community.
– Although for me that sign is important as well, the fact that HTML5 related announcements (as was anticipated in my previous post of Windows 7 slates with a personal cloud based layered interface for touch-first HTML5 applications on the CES 2011 [Dec 14, 2010] post) were postponed has even much bigger significance. Whatever will come regarding that upto the MIX 2011 of April 12-14 will be equally important to clarify the rest of the new strategic Microsoft picture. Particularly I am expecting that Silverlight technologies will nicely join the already known IE9/HTML5 push in a new platform technology setup.

Part I. The SoC support announcement

Microsoft Announces Support of System on a Chip Architectures From Intel, AMD, and ARM for Next Version of Windows [Jan 5], (emphasis is mine):

Microsoft Corp. today announced at 2011 International CES that the next version of Windows will support System on a Chip (SoC) architectures, including ARM-based systems from partners NVIDIA Corp. [Tegra platform], Qualcomm Inc. [Snapdragon platform] and Texas Instruments Inc [OMAP platform]. On the x86 architecture, Intel Corporation and AMD continue their work on low-power SoC designs that fully support Windows, including support for native x86 applications. SoC architectures will fuel significant innovation across the hardware spectrum when coupled with the depth and breadth of the Windows platform.

At today’s announcement, Microsoft demonstrated the next version of Windows running on new SoC platforms from Intel running on x86 architecture and from NVIDIA, Qualcomm and Texas Instruments on ARM architecture. The technology demonstration included Windows client support across a range of scenarios, such as hardware-accelerated graphics and media playback, hardware-accelerated Web browsing with the latest Microsoft Internet Explorer, USB device support, printing and other features customers have come to expect from their computing experience. Microsoft Office running natively on ARM was also shown as a demonstration of the potential of Windows platform capabilities on ARM architecture.

Next version of Windows on Qualcomm Snapdragon ARM demo at CES 2011 Ballmer keynote -- Jan 5, 2011

SoC architectures consolidate the major components of a computing device onto a single package of silicon. This consolidation enables smaller, thinner devices while reducing the amount of power required for the device, increasing battery life and making possible always-on and always-connected functionality. With support of SoC in the next version of the Windows client, Microsoft is enabling industry partners to design and deliver the widest range of hardware ever.

Next Version of Windows Will Run on System on a Chip (SoC) Architectures from Intel, AMD and ARM [Jan 5]
(emphasis is mine) Q&A: In a technology preview at CES, Microsoft demonstrates Windows running on new SoC x86 and ARM-based systems.

The Microsoft News Center team talked with Steven Sinofsky, president of the Windows and Windows Live Division, in advance of the announcement.

Microsoft News Center: Can you give us an overview of what led you to make this announcement today and what the specific news is?

Sinofsky: We are making this announcement now to allow greater collaboration across our expanded partner ecosystem so we can bring to market the widest possible set of PCs and devices, from tablets on up, with the next generation of Windows. We’re at a point in engineering the next release of Windows where we are demonstrating our progress and bringing together an even broader set of partners required to deliver solutions to customers.

We’ve reached a point in technology where everyone really does want everything from their computing experience — the power and breadth of software for today’s laptop, the long battery life and always-on promise of a mobile phone, and the possibilities from a new generation of tablets. Bringing these capabilities together to meet customer demand requires innovation in hardware as well as a flexible, evolving software platform to bring it to life.

Microsoft News Center: Tell us about your partners on ARM-based systems. How were they selected and what do they bring to the table?

Sinofsky: It takes experienced partners to help deliver Windows to a whole new set of devices and we’re pleased NVIDIA, Qualcomm and Texas Instruments have joined us in this technology demonstration. We look forward to even more robust collaboration between silicon partners and a broader set of partners as we work together to bring new PCs and devices – from tablets on up – to market with the next version of Windows.

Microsoft News Center: You’ve talked about these new systems being ready for the next version of Windows. What does this mean for future hardware innovation on Windows 7?

Sinofsky: Windows 7 continues to be extraordinarily well-received by customers – consumers and businesses – using a broad selection of PCs for a wide variety of usage scenarios. There is no better place to see this array of choice and innovation than at a show like CES. At the Windows 7 launch, we saw a terrific line-up of new offerings from partners, and this CES brings another wave of great Windows 7 PCs across a wide range of form factors and capabilities, including new designs on Intel’s 2nd Generation Intel® Core™ Processor Family and AMD’s Fusion APUs. OEMs are delivering great designs and personalized selection across the wide range of PCs including convertibles, gaming rigs, all-in-ones, ultraportables, everyday laptops, and tablet PCs. We know we’ll see additional waves of hardware innovation over the next several seasons as well and we look forward to continuing to work closely with our partners.

Microsoft News Center: What exactly are you demonstrating today as part of this announcement with respect to Windows on ARM?

Sinofsky: Today’s demonstrations will highlight the work we have done on the architecture of Windows to enable the richness of the Windows platform to run natively on the ARM platform. That includes support across a full range of scenarios like hardware accelerated media playback, hardware accelerated Web browsing with the latest Internet Explorer, USB device support, printing, and other features customers have come to expect from their computing experience.

The underlying architecture and engineering work includes a significant set of capabilities to run natively on ARM across the low-level subsystems of Windows as we bring Windows together with this new hardware platform.

Today’s demonstration represents the first showing of the next release of Windows. We know many of our most enthusiastic supporters are interested in learning more about the user interface, programming APIs, and other new features to come in Windows. The announcement today is just the start of our dialog with a broad community around Windows and, as with Windows 7, we will be engaging in the broadest pre-release program of any operating system. So there is a lot more to come.

Microsoft News Center: What can you tell us about Office on ARM?

Sinofsky: We’re committed to making sure that Windows on SoC architectures is a rich Windows experience. Microsoft Office is an important part of customers’ PC experience and ensuring it runs natively on ARM is a natural extension of our Windows commitment to SoC architectures.

Microsoft News Center: What else can you say about the next version of Windows?

Sinofsky: What we showed today was a technology preview of how Windows can adapt to run on SoC architectures. We are making this announcement now to enable our silicon partners, including new ARM partners, to collaborate across the ecosystem to bring innovation to market with the next version of Windows. We’re hard at work on all the aspects of the next version of Windows and we’ll share more information when the time is right.

Update: Intel CEO Paul Otellini addresses Microsoft’s ARM move in the wake of record earnings announcement [Jan 13] (emphasis is mine)

The plus for Intel is that as they unify their operating systems we now have the ability for the first time, one, to have a designed-from-scratch, touch-enabled operating system for tablets that runs on Intel that we don’t have today; and, secondly, we have the ability to put our lowest-power Intel processors, running Windows 8 or the next generation of Windows, into phones, because it’s the same OS stack. And I look at that as an upside opportunity for us.

On the downside, there’s the potential, given that Office runs on these products, for some creep-up coming into the PC space. I am skeptical of that for two reasons: one, that space has a different set of power and performance requirements where Intel is exceptionally good; and secondly, users of those machines expect legacy support for software and peripherals that has to all be enabled from scratch for those devices.

Part II. The Steve Ballmer CES 2011 opening keynote and all other Microsoft related
– Footage from the Microsoft keynote with some relevant keynote transcript excerpts included
– New Windows Laptops, Tablets and Slates Showcased
– The Next Generation of Microsoft Surface – LCDs That Can ‘See’
– New Xbox Avatar Capabilities on Display
– Copy-and-Paste Coming to Windows Phone 7
– Additional details for the three PCs demonstrated in the keynote
– Other new PCs
– Hardware acceleration for cloud clients (browsers etc.): AMD Fusion APUs, NVIDIA GeForce 500M [Jan 14]
– Xbox and Surface 2 additional information
– Windows Embedded Standard 7: the first wave of OEM partners exploiting the included Windows Media Center

See more in my CES 2011 presence with Microsoft moving to SoC & screen level slot management that is not understood by analysts/observers at all [Jan 7, 2011] report.

Barnes & Noble NOOK offensive

Follow-up: Core post: NOOK Media LLC: the finalization of the strategic joint venture between Barnes & Noble and Microsoft [Oct 6, 2012]

Ammunition Teams with Barnes & Noble on All-New NOOK [May 24, 2011] (emphasis is mine)


Ammunition’s long-standing partnership with Barnes & Noble reached a milestone today with the announcement of the All-New NOOK, the ground up redesign of the company’s successful NOOK digital reader. Working alongside the world’s largest book retailer, Ammunition developed product concept, industrial design, and packaging for the All-New NOOK, the third e-reader and electronic publishing device to join the NOOK product line.The challenge for the All-New NOOK was to create a lower cost, full featured e-reader and to do so on a timeline that would allow it to move to market quickly. The result is a $139 device that uses eInk technology, a touch interface, and wireless connectivityto create a more immersive and personal reading experience for users. With its simple, soft, rubberized form and refined details, the All-New NOOK is by far the smallest and lightest dedicated e-reading tablet to come to market to date.Pre-orders are available at Barnes & Noble retail and online stores with a ship date on or about June 10, 2011.

NOOK work [by Ammunition]

… In addition, our team provided the retail packaging accessory strategy for NOOK Color.

The NOOK website

Highly recommended event report: Barnes & Noble Nook announcement of new ereader [TeleRead, May 24, 2011] (only a few excerpts are here, emphasis is mine)

Nook Color is the best selling Android tablet in the US and second only to the Ipad in overall tablet sales.

Compared to Kindle 3: no buttons and optimized interface makes it faster and easier to use; same size display as Kindle with 10% less size and bulk; countoured form factor so it is shaped to the hand, uses soft-touch paint; twice the battery life of the Kindle; Kindle uses reflash to change pages and until now this was the only option to address the ghosting effect, the new Nook is 85% faster.

Touch screen uses infra-red technology.  Design goal was that technology should disappear to make reading as much like a book as possible.  Will display how many pages left in a chapter.  6 different fonts with 7 different sizes.  The shop screen will give readers recommendations based on what you are currently reading. WiFi but no 3G.  Will connect automatically to AT&T hotspots.

Questions: WiFi is the dominant share in readers so went with that also helped keep the cost down.  800 MHz TI Omap chip [the same as in the Nook Color].  In hearing from customers battery life was always 1 or 2 in requirements. Two months is based on 1/2 hour reading per day with WiFi off. Nook apps only available on the Nook Color – this is a pure and simple device.  Uses Android 2.1.  Expandable up to 32Gb.  Old Nook device will be discontinued. Don’t expect it to cannibalize Nook Color sales because is aimed at a different market segment. Research suggests that some people will buy both products for different members of family. In next 3 to 5 years physical books will continue to dominate the market.  Store sales are not declining.  For touch screen worked with Neo Node. Digital revenue is fastest growing part of B&N revenue, by far.  No ads on Nooks.  Surprised at how well Apps have done.  Store managers by slightly less than 1/3 of their books regionally.

Barnes & Noble Partners with Leading Content Providers and Developers to Launch NOOK Apps™ for NOOK Color™, Best Reader’s Tablet™ [April 25, 2011] (emphasis is mine)

– NOOK Developer™ Program Brings Popular, High-Quality Applications For Customers to Play, Learn, Connect and More on Award-Winning Device
– Major NOOK Color Software Update Expands Best-In-Class Reading Experience with Most Requested Tablet Features Including Shopping For Apps in NOOK Bookstore™

NOOK Apps were introduced with the major NOOK Color software update launched today (available at no cost at www.nookcolor.com/update). The update delivers what customers want: shopping for popular apps, full-featured built-in email, an enhanced Web experience, as well as new ways for adults and children to enjoy rich content. NOOK Color v1.2 includes a platform upgrade to Android OS 2.2/Froyo, along with support for AdobeŽ AIRŽ and Adobe FlashŽ Player.

… Built on the Android OS, it is fast and easy for third-party developers to deploy existing Android-based apps to NOOK Color’s open eReading platform. With the v1.2 update, Adobe AIR is available pre-installed on the NOOK Color eReading platform, allowing developers to create and deliver rich and interactive applications for NOOK Color using tools in Adobe Creative SuiteŽ 5.5 including Flash Builder™ 4.5, and Flash Professional CS 5.5. Developers can learn more about the tools and resources available to create AIR and native Android applications for NOOK Color on the NOOK Developer portal.Barnes & Noble will continue to work with the development community – including the program’s more than 5,000 registered parties – to bring NOOK Color customers the highest quality apps, through a simple, organized method of discovery through the Shop experience. The number of NOOK Apps will continually expand as new applications are added to the growing collection. The NOOK Developer program continues to experience strong momentum with hundreds of developer requests to qualify for application submission in the three weeks since Barnes & Noble opened its submission process for qualified registrants and introduced a new suite of tools and services to accelerate application delivery and distribution.

Developers are invited to join and qualify to submit their applications by visiting www.nookdeveloper.com. Unlike other developer programs, there is no program fee for developers to participate in NOOK Developer. Developers who qualify will be able to submit paid and free apps and will receive 70 percent of any paid app purchased by Barnes & Noble customers. Developers also have the option to offer free trials to NOOK Color users.

Barnes & Noble Quickly Hits 1 Million NOOK Apps™ Downloads by NOOK Color™ Customers [May 16, 2011]

Milestone Reached Just One Week After NOOK App Shopping Made Available to All NOOK Color Customers
– Angry Birds, Drawing Pad, Fliq Calendar and Pulse Among Most Popular Apps

Barnes & Noble Introduces The All-New NOOK™, The Simple Touch Reader™ [May 24, 2011]

– Best Battery Life Ever – Up to an Incredible Two Months on a Single Charge
– Ultra-Light and Compact for Optimal Portability, Lighter than a Paperback
Full Touchscreen with E Ink(R) Pearl Display Technology for Reading Anywhere
– Optimized Display Performance Offers 80 Percent Less Flashing than Any Other eReader for the Most Immersive Reading Experience
– The Most Intuitive, Easy-to-Use eReader for Everyone
Barnes & Noble Expert Recommendations, Plus the Most Social Reading Experience with NOOK Friends™
– Pre-Order for $139 in Time for Father’s Day and Summer ReadingBarnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today expanded its bestselling digital reading offering with the All-New NOOK, The Simple Touch Reader. With a full touchscreen, NOOK™ features record-setting, extra-long battery life on the easiest-to-use, ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display, and the world’s largest bookstore available by Wi-FiŽ. Now available for pre-order at www.nook.comand at Barnes & Noble stores for just $139, NOOK will begin shipping on or about June 10. Barnes & Noble adds the All-New NOOK, a significant leap forward in the dedicated eReader category, to a product line that includes the bestselling NOOK Color™, the only Reader’s Tablet™. Based on the success of the NOOK product line, combined with focus on the absolute best reading experience, Barnes & Noble now claims more than 25 percent of the digital book market – just 18 months after launching NOOK 1st Edition™.

Barnes & Noble has always recognized the simplicity and ease that the element of touch brings to its NOOK product line, and the All-New NOOK is no exception. With a simple tap to the 6-inch touchscreen, it’s intuitive and easy to navigate, shop and read. Customers can look up words, highlight passages, adjust the font size and style or search by typing on the responsive on-screen keyboard that appears only when a customer needs it. The paper-like E Ink display features crisp, clear text that’s great for reading anywhere, even in bright sunlight. The no-glare display offers 50 percent more contrast than NOOK 1st Edition.

At only 7.48 ounces (212 grams), the artfully designed All-New NOOK is lightweight and thin – 35 percent lighter and 15 percent thinner than NOOK Wi-Fi 1st Edition™.  Lighter than a paperback, NOOK’s sleek but durable, compact design (6.5 inches high by 5 inches wide by 0.47 inches deep) makes it easy to fit in a jacket, pocket, purse or backpack, holding up to 1,000 digital books and more personal content using the expandable memory slot. Its ergonomic, contoured design with a soft-touch back makes it easy and comfortable to read, even with just one hand, and for extended periods of time.  And thanks to best-in-class battery life, read for up to 2 months on a single charge with Wi-Fi off – that’s twice as long as the other leading eReader available.

Barnes & Noble’s use of the latest-generation E Ink screen and proprietary technology offers unmatched performance on the All-New NOOK, delivering a seamless and immersive reading experience. NOOK offers 80 percent less flashing than other eReaders – whether turning pages, browsing for books or scrolling through your library. Page turns are lightning fast, using the touchscreen or well-placed side buttons, and with the new Fast Page™ feature, just press and hold a side button to quickly scan through content and skip right to the desired section.

“We set out to design the easiest-to-use, most optimized, dedicated reading device ever created and accomplished it with the All-New NOOK,” said William Lynch, Chief Executive Officer of Barnes & Noble. “Touch makes it simple to use, and the beautifully compact design makes it the most portable eReader in its class. Add to that an unmatched battery life, the most advanced paper-like touch display on the market and wireless access to the world’s largest digital bookstore, and we believe that for readers of all ages, the All-New NOOK is the best eReader on the market, and a great value at $139.”

The World’s Largest Bookstore in Your Pocket
With the All-New NOOK, customers can enjoy a wide variety of digital content, all at their fingertips. Shop for everything from new releases and current bestsellers to classics and more, all in a single search. The NOOK Bookstore™ offers one of the most expansive digital catalogs of more than two million books, magazines and newspapers. Enjoy helpful recommendations from Barnes & Noble’s experts, personalized based on customers’ favored authors and genres, to decide what to read next. Have more than 80 popular national and local market newspapers and magazines from the NOOK Newsstand™ automatically delivered to NOOK the moment they’re released, including The Wall Street Journal, The New York Times and USA TODAY, as well as Forbes, Reader’s Digest, Discover, Fast Company and New York magazine. All periodicals are available for subscription with a 14-day free trial or via single copies.

Most NOOK Books™ are $9.99 or less, including most of The New York Times Bestsellers, plus there’s over a million free classics. Enjoy more than 100,000 titles from independent publishers and self-publishing authors using Barnes & Noble’s PubIt!™ digital publishing platform. Young readers will find more than 12,000 NOOK Kids™ chapter books in Barnes & Noble’s world’s largest collection of digital children’s content. Sample NOOK Book titles for free and download all content wirelessly over a Wi-Fi connection in just seconds.

When customers visit Barnes & Noble stores with their All-New NOOK, the shopping and reading experience gets even better. Connect to free and fast Wi-Fi and browse complete NOOK Books for free through the company’s innovative Read In Store™ program and get exclusive content and special promotions through the More In Store™ program. NOOK customers receive access at more than 24,000 AT&T Wi-Fi hotspots, as well as other personal and public hotspots to browse, buy and download new content wirelessly.

Get Social with NOOK Friends
Another way NOOK customers can learn more about great books is through NOOK Friends, an exciting social experience previously available only to NOOK Color customers. From the home page, customers can see book recommendations from friends.  See what your friends have posted about their current read, swap recommendations, share reading status, favorite quotes, and much more. Through TwitterŽ and FacebookŽ integrations, right from their current book, customers can tweet the title they’re reading, post on their Facebook wall and see what their NOOK Friends “like” on Facebook. With Barnes & Noble’s exclusive LendMeŽ technology, you can also lend eligible books to your friends at no cost for 14 days, and see and request to borrow friends’ LendMe books.

And coming in the next few weeks, Barnes & Noble will offer a new custom website, mynook.com, where customers can get recommendations from Barnes & Noble expert booksellers and NOOK Friends, access their NOOK Library™, and manage their device.

Read Your Way
Customers can customize their All-New NOOK and reading experience to their liking. Choose from 7 font sizes and 6 font styles. NOOK owners can personalize their device with one of Barnes & Noble’s screen savers or transfer personal photos (JPG, PNG, BMP and GIF) to make NOOK their own, and choose from a complete line of exclusive, new NOOK accessories (www.nook.com/accessories) to show their style wherever they go. They can also create personalized My Shelves to organize their NOOK Library and group reading content similar to their bookcase.

Read Everywhere
A customer’s entire NOOK Library follows them wherever they go. They can also easily transfer personal EPUB and PDF files to their All-New NOOK device to read documents on the go using the 2GB internal memory or a microSD™ card. Since the All-New NOOK is built on Android™ Operating System 2.1 and uses Adobe technology, device owners can also borrow digital books from their local library, a feature Barnes & Noble has always offered to NOOK device customers. Customers can also read seamlessly, accessing their NOOK Library and sync the last page read across their NOOK devices and their favorite mobile and computing devices using Barnes & Noble’s free line of eReading software (www.bn.com/freenookapps).

Availability
The All-New NOOK can be pre-ordered for $139 today and is expected to begin shipping on or about June 10, making it the perfect gift for dads and grads, and a great addition for every book lover’s summer reading wish list. Experience the All-New NOOK at www.nook.com or at the NOOK Boutiques™ and displays in one of Barnes & Noble’s more than 700 bookstores. With The Barnes & Noble Promise™, the company offers unmatched customer support in neighborhood Barnes & Noble bookstores, as more than 40,000 booksellers across the country are ready to assist customers with setting up their NOOKs or choosing their next great read. The company also continues to provide award-winning customer service support via phone and email. The All-New NOOK will also be available beginning next month at Best Buy, Walmart, Staples and Books-A-Million, along with NOOK Color.

About NOOK™ from Barnes & Noble
Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color™ Reader’s Tablet™, the best-value on the tablet market ($249), features a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The All-New NOOK ($139), the Simple Touch Reader™, is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMeŽ technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples and Books-A-Million.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone(R), iPod touch(R), Android™ smartphones and tablets BlackBerry(R), PC and Mac(R). Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en espańol™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

Nook Color e-book reader review from Consumer Reports [Nov 17, 2010]

Barnes & Noble Expands Award-Winning NOOK Color™ Reading Experience with the Most Requested Tablet Features [April 25, 2011]

– Reader’s Tablet™ Now Offering Popular Apps, Email, Enhanced Web Experience and New Rich Content for Adults and Children
– Customers Can Explore One of World’s Largest Digital Bookstores Featuring New NOOK Apps™, More than 2 Million Books, 150 Interactive Magazines and Newspapers and More Than 12,000 Children’s Chapter and Picture Books
– At Only $249, the Easy-to-Use, Full-Featured NOOK Color is the Best Value in the Tablet Market, Offering a Great Alternative to Expensive Tablets
– Exciting Free Software Update Now Available to All Current and Future NOOK Color CustomersBarnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today that it added significant new features and content to the NOOK Color Reader’s Tablet, making what has already been acclaimed as the best reading device on the market, the best tablet value on the market at just $249. With a major update to its bestselling device, Barnes & Noble is delivering more of what NOOK Color customers want: shopping a broad collection of popular apps, staying connected with full-featured, built-in email and an enhanced Web experience. In addition, NOOK Color’s reading experience gets even better with enhanced books featuring in-page video, new interactivity in digital children’s picture books, and now over 150 interactive magazines and newspapers, including new popular titles like The Economist and Food & Wine. All current and future NOOK Color customers can experience all of the great new features in v1.2 now available at www.nookcolor.com/update and provided for free over the air (OTA) via Wi-Fi to customers beginning next week.

“NOOK Color offers the best reading experience of any device, and now delivers the most popular tablet features such as engaging apps so customers can play, learn and explore, free, built-in email, an Android operating system update for enhanced Web browsing and more interactive content,” said William Lynch, Chief Executive Officer of Barnes & Noble. “With our new NOOK Apps program, we’ve partnered with the world’s best publishers and developers to offer popular brands like Angry Birds, Epicurious, Uno, Lonely Planet, Dr. Seuss, Little Critter and many more quality and entertaining applications. These and other enhancements, plus new ways for adults and children to experience exciting content, make NOOK Color a great alternative to paying double the price – or more – for an expensive tablet. Our easy-to-use, full-featured Reader’s Tablet is available for only $249, and presents the best value of any tablet on the market.”

Introducing NOOK Apps
NOOK Color customers can get even more out of their Reader’s Tablet – built specifically for reading and complementary experiences – with a collection of top quality apps specially designed to take advantage of NOOK Color’s stunning 7-inch color touchscreen and to keep the whole family entertained, engaged, connected and organized. Enjoy great games like Angry Birds, Uno and More Brain Exercise, and stay up-to-date on news and weather with Pulse and My-Cast. Learn new languages with Lonely Planet Phrasebooks apps, and try new recipes with the app from Epicurious. Keep sharp with pre-loaded crossword puzzles, chess and Sudoku. Stay organized with calendar apps, relax with streaming music from PandoraŽ Internet Radio and spark creativity in children with Drawing Pad and more fun apps made just for kids like Sandra Boynton’s Going to Bed Book.

NOOK Color customers can easily discover and download apps in seconds from Shop on NOOK Color, so they can browse complementary apps alongside books, magazines and other content. Customers can explore a growing collection of more than 125 favorite NOOK Apps from leading third-party developers and content providers in categories including Play, Organize, Learn, Explore, Lifestyle, News and Kids. The NOOK Apps offering will continually expand as new high-quality applications, optimized for NOOK Color, are added from the large and growing number of qualified developers and content providers submitting their applications through the company’s new app submission process.

Barnes & Noble offers a selection of free NOOK Apps – including calendar and notes apps, requested by NOOK Color customers – and paid apps, with approximately half of the collection available for $2.99 or less and the vast majority priced at $5.99 or less. Customers will easily find their newly downloaded or preloaded apps by tapping the NOOK Apps button on the Quick Nav menu or Apps section in their library, as well as through the newly refined search. All updated NOOK Color devices will now include NOOK Email™ and NOOK Friends™ apps preloaded in addition to Pandora Internet Radio, Crossword Puzzle, Sudoku, Chess, Contacts and Gallery.

Stay Connected with Email
NOOK Color now helps customers stay connected with the full-featured free NOOK Email application built in to organize Web mail accounts in one inbox. Given NOOK Color’s compact design that fits easily into a purse, jacket or bag, email was one of the most-requested features requested by customers. Connect to Wi-Fi to check and send emails with a full-screen virtual keyboard, making it easier than ever to stay in touch while on the go. NOOK Email works across the top Web mail services including Yahoo! Mail, Gmail™, AOL and Hotmail.

Updated Platform and a More Complete Web Experience
NOOK Color’s update to Android OS 2.2/Froyo offers system improvements, enhanced browser performance and a more complete Web experience giving customers access to enjoy even more video, interactive and animated content. NOOK Color now includes support for AdobeŽ FlashŽ Player. Surfing the Web is even better with the ability to easily switch between larger desktop or mobile Web experiences and enhanced pinch and zoom. Additional enhancements include improved global search and quick settings such as battery indicator, shortcuts to settings and audio.

Enhanced Reading Experience and More New Rich, Interactive Content to Enjoy
Designed for people who love to read everything in rich color, NOOK Color now has even more engaging and rich content, plus a sliding page turn animation, requested by customers. Easily access personal files transferred to NOOK Color on your customized Home screen.

By exploring Barnes & Noble’s more than 2 million digital titles, one of the world’s largest collections of digital reading content, customers will find even more exciting and engaging content to enjoy on NOOK Color.

  • NOOK Kids™: Barnes & Noble’s state-of-the-art NOOK Kids digital picture book experience – the first with the innovative Read to Me™ feature – has been expanded with 15 new Read and Play™ titles that bring animation, activities and stories together. In NOOK Color’s innovative Read and Play books, children can interact with their favorite characters and enjoy activities built right into the story they’re reading. Whether it’s drawing with Fancy Nancy or making the dogs go in Go, Dog, Go!, parents and children will enjoy narration, animation and interactivity that fits into the story and plot lines of new Read and Play titles including Splat the Cat, Are You My Mother?, Caps for Sale, Little White Rabbit and more, now available to explore and enjoy.

With more than 350 NOOK Kids digital picture books and more than 12,000 children’s chapter books, Barnes & Noble offers the world’s largest collection of digital content for children. Children can choose stories featuring popular characters like Nickelodeon’s Dora The Explorer and SpongeBob SquarePants, and Disney favorites like Mickey and Minnie Mouse, Snow White and Cars.

  • NOOK Books™ Enhanced: Watch that appetizing recipe being made step-by-step or learn how to perfect yoga poses with embedded video and audio in cookbooks, health and fitness, biography, photography and travel books, along with other interactive content on NOOK Color. With more than 225 multimedia titles (and growing), Barnes & Noble offers instructive content including Knitting for Dummies, You: Raising a Child and ELLE: Workout Yoga starring Brooklyn Decker. Learn more about bestselling books from authors including David Baldacci, Pat Conroy, Russell Brand, Keith Richards and many more.
  • NOOK Newsstand™: Dozens more favorite magazines and newspapers are now available on NOOK Color – the first reading device to offer popular newsstand titles in rich, full color. From Us Weekly and Elle to The New York Times and The Wall Street Journal, NOOK Newsstand delivers your morning paper and latest magazines right to your NOOK Color, ready to read in an amazing new way. With enhancements to magazine navigation on NOOK Color, it’s even easier to enjoy the full-color, digital edition of the print magazine, including Barnes & Noble’s innovative ArticleView™ feature.  Barnes & Noble continues to build its NOOK Newsstand offering, now with more than 150 top full-color magazines and newspapers including recent additions such as OK! Magazine, ESPN The Magazine, Travel + Leisure, National Geographic Kids, Every Day with Rachael Ray, Dwell, Outside, Saveur, The Onion, PC Gamer, Family Handyman and many more. All can be enjoyed with a 14-day free trial, via subscription or purchased in single issue form.

Get Social with NOOK Friends
With the new NOOK Friends App (Beta), NOOK Color creates the go-to social network for people who love to read, and offers even more ways to connect. Customers can create a group of NOOK Friends to easily swap books, get a friend’s take on a new bestseller, discover great new reads or see if someone’s enjoying a book they recommended on the Friends’ Activity tab. NOOK Color customers can view their NOOK Friends’ content ratings and reviews, shared quotes, recommendations and how they’re progressing on their latest book. Check out all or individual NOOK Friends’ LendMe™ books available and track all current and pending sharing activity. Updates to NOOK Color also make it easy for customers browsing the great content available in Shop to share which products they “Like” on Facebook and view how many other Barnes & Noble customers “Like” it, too.

NOOK Color v1.2 Now Available
NOOK Color customers can experience all of the great new features in v1.2 immediately at no cost via manual download at www.nookcolor.com/update. A free over-the-air (OTA) update will begin rolling out to customers via Wi-Fi over the coming weeks. Experience the new NOOK Apps and other exciting new features at the NOOK Boutique™ or display in one of Barnes & Noble’s more than 700 bookstores across the country or by visiting www.nookcolor.com. NOOK Color, along with NOOK devices, can also be found at Best Buy, Walmart, Staples and Books-A-Million.

Barnes and Noble NOOK COLOR eBook Reader Tablet [Nov 7, 2010]

Nook Color Goes Froyo [April 25, 2011]

Nook Color Review: Get the Scoop on the Barnes & Noble Nook Color [eBook Readers Resource, Feb 16, 2011]

As one would anticipate, the 7-inch, 1024 x 600 resolution LED-backlit color screen takes up most of the front portion of this reader. Note that the In-Plane Switching (IPS) display utilized here is the same screen technology used in Apple’s iPads and iMacs. Barnes & Noble however, has customized the Nook with its proprietary VividView technology which fully laminates the screen coating, thereby significantly reducing the glare.

… despite its VividView treatment, the Nook Color’s IPS display remains pretty reflective, thus, it still doesn’t quite match up to e-ink technology when it comes to providing a glare-free reading experience.

Nook Color review [Engadget, Nov 16, 2010] (emphasis is mine)

It’s hard to believe we’re already writing a review of the Nook Color, considering Barnes & Noble’s first foray into the e-reader world was revealed just over a year ago. In that time, the company has gone from no presence in e-books to owning 20 percent of the marketshare, and now has moved from a somewhat sluggish hybrid E-Ink / LCD device to a full color, tablet-like product. …

… the front of the device is eaten up mostly with that 7-inch, 1024 x 600 IPS display. …

… As we said, the screen is of the 7-inch LCD variety, and at the 1024 x 600 resolution, looks reasonably dense (from a pixel perspective) with a 178-degree viewing angle. Barnes & Noble is particularly proud of the screen, which the company says utilizes its “VividView” treatment to provide less glare. What that really means is that the screen coating is fully laminated against the display itself, making for less tiny, almost-imperceptible unglued areas which can catch light. Still, the display is pretty reflective, making reading in bright locations (like on a subway with stark fluorescent lighting) sometimes difficult. …

… Web browsers and gaming aside, the main focus of the Nook Color is that it’s an e-reader — so how does it fare in that department?

First let’s get something out of the way. Obviously this isn’t an E-Ink screen, so you have to decide if you’re on board or not for reading on an LCD display. If you’re entertaining an iPad or Galaxy Tab, we’ll assume this screen technology is not going to deter you from using the device as a reader. For us, the display tech isn’t a major hang-up — in fact, lots of the staff have been using iPads as reading devices with little to no trouble.

So as far as screen tech goes, the Nook Color looks gorgeous as an e-reader for standard books and goes one step beyond, delivering magazines and children’s books the way they were meant to be viewed. For standard e-book reading, there are tons of options for formatting, fonts, and coloring — even those with poor eyesight should be able to find settings that make the reading experience enjoyable. We really liked reading with the Color, and even though the device doesn’t sport animated page turns (a la the iPad), it does offer great options for notation and word or phrase discovery (you can do dictionary, Google, and Wikipedia searches right from a contextual menu). We also loved that you’re able to share quotes or info about what you’re reading via email, Twitter, or Facebook.

For magazines, the reading format is a bit different. The full pages of the magazine are displayed on the screen, and you can swipe left and right to move through them. What’s even better, however, is a scrubber (for lack of a better term) that you’re able to bring up just below your magazine content which lets you quickly jump through the magazine and then zoom into a page you want to read. We found this option great for skipping ads. Once in a magazine page, you can zoom and pan to see photos up close or read, but the Nook Color also provides a novel (no pun intended) option called ArticleView which lets you break out text on the page into a strip down the middle of the screen with plain, clearly readable content inside. It’s a great idea that worked most of the time. Sometimes, on pages with lots of captions or cutaway text it didn’t seem to capture everything. As avid magazine readers, we really love the option of a unified method of getting periodicals, and the Nook Color is the first device to actually show that it can be done without a tremendous amount of effort (and surprisingly little lost). There’s clearly room to grow in this area (and a lot of content still to nab — the current magazine catalog is only about 70 strong), but we like where it’s headed. We hate to beat a dead horse, but as with the rest of the interface, the magazine experience is hampered by the sluggishness of the UI.

The Nook Color also offers newspapers delivered daily, but we’re not quite as psyched on the layout of the traditional dailies. We found the page ordering and design of these digital editions confusing and clunky. There’s likely a hybrid of what Barnes & Noble is doing with magazines and what the company does with books for these publications — but the current state of daily papers is a bit of a mess on the platform.

The final piece of the puzzle is B&N’s push into the kids’ book market with its new formatting that not only allows children and their parents to page through full color versions of popular kids titles, but introduces a “read to me” function. The premise is rather simple: a professional voice actor reads the copy out loud through the Nook Color’s speaker, and a child can follow along. We’re sure this will be a quality addition to a parent’s arsenal of options for keeping the kids happy. We did have a few issues with some audio skipping early on in one of the books we tested, but it went away quickly and didn’t return. The kids books also offer a scrubber similar to the one found in the magazine section. One thing of note — loading these volumes takes a little more time — though overall the feature worked as advertised.

Microsoft on five key technology areas and Windows 8 –UPDATED [Dec 15, 2012] with full content up to delivery and change of command

After this update there are three detailed sections in the post:

  1. Julie Larson-Green’s and her team journey to build the new Windows 8 and Windows Live experience and getting to the top of the whole product group
  2. The follow-up posts to the original May 2011 one
  3. The original May 2011 post, which described the five key technology areas for the Windows 8 journey which Microsoft earlier (in H2 CY2009]
    – identified to transform the industry over the next few years, and
    – was committed to investing and innovating and leading

    These were:

    1. Natural user interface
    2. Natural language
    3. HTML and JavaScript
    4. Chip and form factors
    5. The cloud

As the end-result of that effort we had delivery shown in Microsoft Windows 8 – Launch Event Keynote Highlights [HD] [BuildingWindows YouTube channel, Oct 28, 2012]

Steven Sinofsky, President, Windows from [0:01] to [1:42]; Julie Larson Green, Corporate Vice President, Windows Program Management and Michael Angiulo, Corporate Vice President, Windows Planning, Hardware & PC Ecosystem [1:49] to [4:28]; Steve Ballmer, CEO from [4:30] to [6:43].

Then came:
Steven Sinofsky, ex Microsoft: The victim of an extremely complex web of the “western world” high-tech interests [this same ‘Experiencing the Cloud’ blog, Nov 13-20, 2012]
resulting also in Julie Larson Green’s promotion to the top job of leading all Windows software and hardware engineering, and in her membership in the Senior Leadership Team of Microsoft.

All this during quite a turbulent year at Microsoft, with quite a lot at stake, as shown in:
2012: A Year of Microsoft Milestones [Microsoft YouTube channel, Dec 12, 2012]

From Windows 8 to Surface to ‘Halo 4,’ 2012 was a momentous year for Microsoft. See how Microsoft is building its devices and services foundation for the year to come.

Going into the detailed sections below (including the linked posts in the second section) you will be able to judge for yourself how much Microsoft would be able to transform the ICT industry over the next few years. All this is, certainly, in addition to your own experience with Windows 8 on a proper touch device. Your own experience should also last as long as from two days to two weeks depending on how deep you are involved in the old way of doing things with mouse and keyboard, as well your degree of resistance to change.


1. Julie Larson-Green’s and her team journey
to build the new Windows 8 and Windows Live experience
and getting to the top of the whole product group

Update: When she started the journey:
Interview with Julie Larson-Green about Office 2007 and Windows 7 [BryZad YouTube channel, Nov 21, 2009]

Her Microsoft Office achievement is well described in the description of her 2008 Outstanding Technical Leadership award:

In revamping the interface of Microsoft Office 2007, Larson-Green effected a paradigm shift in one of the company’s most successful products.
“At first, no one wanted to change Office dramatically,” says Julie Larson-Green, who was tasked with overseeing a reimagining of the product’s end-user interaction and overall experience in the fall of 2003. Larson-Green’s leadership of Microsoft Office 2007’s redesign, the most radical revamp in the product’s history, required immense courage and conviction, to which this award attests.
A specialist in user-interface design, Larson-Green began working with Office in 1997, when she program-managed FrontPage. She subsequently helmed UI design for Office XP and Office 2003, which had evolved into a large organization of carefully negotiated compromises among the application suite’s various programs. Although Office’s great success was based on customer familiarity, the Customer Experience Improvement Program was indicating that users, while basically happy with the product, were increasingly either unaware of (possibly redundant) functions among Office’s different programs or frustrated by the amount of training necessary to use an astonishingly complex set of commands, dialogs, and interaction modes.
After deciding that Office needed to be made easier to use, Larson-Green’s team arrived at the elegant solution of the browsable Ribbon (or Office Fluent user interface) and its contextual cousins that united the product’s common capabilities and ease of experimentation. “The breakthrough,” Larson-Green says, “arrived with contextualizing the user interface and realizing that all of the product’s features didn’t have to be present all the time.”
SELLING THE REDESIGN
As development of Office 2007 proceeded, Larson-Green was confronted with the equally formidable task of selling the redesign across Office’s various programs. “Our biggest challenge,” she says, “was convincing people that we had an idea that would work.” Heavily invested in the earlier version, the Word, Excel, Outlook, and other organizations were initially reluctant to relegate control to an umbrella design team. Even more significant, Larson-Green had decided not to compromise the integrity of Office 2007 with the safety net of a “classic mode.”
It’s difficult to change the direction of a large organization at the best of times. It’s even more difficult when the goal is still incomplete. Larson-Green’s ability to argue her vision without necessarily being able to address myriad objections in detail is a remarkable trait in a data-driven culture such as Microsoft’s. One by one, however, the suite’s principals bought into the design as it was being tested and fleshed out.
Office 2007 shipped to nearly universal critical acclaim in January 2007, and Larson-Green was promoted to corporate vice president of program management for the Windows Experience. As with Office 2007, she plans to identify and solve customer problems, which will in turn drive a new design and its subsequent engineering. “In the old world,” she notes, “coding would start and design would kind of evolve with the coding.”
COLLABORATIVE EFFORTS
Flattered by her nomination for the Outstanding Technical Leadership Award, Larson-Green admits to shock at winning. “I was very pleased,” she says, “but also kind of embarrassed. I may have been the ringleader, but I couldn’t have done it without a lot of help from a lot of people.” She cites principal Office User Experience Team Program Manager Jensen Harris, Product Design Manager Brad Weed, General Manager Dave Barthol, and Test Manager Sean Adridge as key collaborators.
As for the prize, Larson-Green will treat its dispensation as a family affair. “Unless we all agree on one, we’re going to split the award and each pick a charity,” she says. “My seven-year-old son has already decided he wants to do something with animals. My fifteen-year-old daughter wants to do something with children. And my economist husband is doing all the research on how much money goes to programs versus administration.”
View Larson-Green’s official press profile.

Update: When she delivered:
Windows 8 Launch Live Event Part 1 – 25/10/2012 [LiveSports TechNews YouTube channel, Oct 25, 2012]

Windows 8 Launch Live Event Part 2 – 25/10/2012 [LiveSports TechNews YouTube channel, Oct 25, 2012]

After that an Interview with Microsoft’s Windows Program head, Julie Larson-Green [VentureBeat YouTube channel, Oct 25, 2012]

 

Update: before the promotion on Nov 12, 2012 to lead all Windows software and hardware engineering, and becoming member of the Senior Leadership Team of Microsoft, her official corporate biography [Microsoft, Oct 25, 2012] was as follows:

As corporate vice president of program management for Windows at Microsoft Corp., Julie Larson-Green oversees the design and delivery of the Windows operating system. Leading a team of technical engineers, her responsibilities include program management, design research and development of all international releases for Windows 8.
Larson-Green joined Microsoft in 1993 and has focused on technical design and development throughout her career. As a program manager in Development Tools and Languages, she was instrumental in several releases of Visual C++ for 32-bit operating systems and led the development of Microsoft’s first customizable integrated development environment for Windows. Moving to the Windows team, she was responsible for the Internet Explorer 3.0 and Internet Explorer 4.0 user experiences, including features related to the Web-integrated Windows desktop.
Continuing her focus on end-user software, Larson-Green joined the Office team in 1997 and led program management for Microsoft SharePoint and Microsoft FrontPage, including the early work in information worker servers. More recently, she has been responsible for leading the user interface design for Microsoft Office XP, Microsoft Office 2003 and the 2007 Microsoft Office system, which was lauded for its innovative reinvention of the user experience for productivity software. Before Windows 8, Larson-Green served as corporate vice president of Windows Experience for Windows 7, charged with leading the design and development of the Windows 7 OS.
Before joining Microsoft, Larson-Green was a senior development engineer at a Seattle-based company that created leading desktop publishing software. She has a master’s degree in software engineering from Seattle University and a bachelor’s degree in business administration from Western Washington University. A native of Washington state, she lives there with her husband, who is a university professor, and her two children.

This time she had her earlier key collaborator, Jensen Harris again to lead the program management of the user experience. Watch Harris’ presentation about The Story of Windows 8 [keynote on the UX Week, Aug 21, 2012, published on vimeo on Oct 25, 2012] as it is extremely important to the whole story:

UX Week 2012 | Jensen Harris | The Story of Windows 8 from Adaptive Path on Vimeo.

… [26:04] David Pierce said [in The Verge that] the Start Screen [of Windows 8] feels like a house made out of the Internet

The 5 Microsoft (previously Metro) design [style] principles he is talking about

  1. Do more with less, i.e. “fierce reductionism for every piece of UI”
  2. Authentically digital, i.e. “skeumorphism … removing decoration, ornamentation in a ‘Bauhaus‘ style … content over chrome … as in the [3d party] my History Digest application … icons reimagined as tiles”
  3. Pride in craftsmanship, i.e. “caring about every detail … getting details perfect … typographic grid underlying everything on the screen”
  4. Be fast and fluid, i.e. “… feel broadcast TV quality … as in the [3d party] Cocktail Flow application …”

  5. Win as one, i.e. “… have a product feel as designed by one person …”

With the goal of having one device for consumption and productivity

“New Microsoft led by principled design” as the result of all that 

About

Jensen Harris is Director of Program Management for the Windows User Experience Team.

He has worked at Microsoft since 1998. Prior to his current job, he was the Group Program Manager of the Microsoft Office User Experience Team, where his team redesigned the user interface for Office 2007 and Office 2010, adding the Ribbon, Live Preview, Backstage View, and other innovations.

Jensen attended Yale University and Interlochen Arts Academy, graduating with degrees in music composition.

For completeness some additional information from Jason Harris:
Windows 8 Consumer Preview: Product Demo [WindowsVideos YouTube channel, Feb 28, 2012]
Creating the Windows 8 user experience [Building Windows 8, May 19, 2012], highly recommended reading as gives all the background information, from Windows 1 released in 1985 upto Windows 8.
Windows 8 UI vision mockups from 2010 [a 3d party report from the UX Week video]
Jensen Harris: Windows 8′s lockscreen photos are design easter eggs [a 3d party report from the UX Week video]
8 traits of great Metro style apps [Channel 9 video of Jansen Harris’ Build2011 session, Sept 13, 2011]
Notes from BUILD – Day 1 – Big Picture Session 1 – Jensen Harris on 8 Traits of Great Metro Style Apps [Oct 6, 2011]
bldwin – 8 traits of great Metro style apps (notes in German about Jansen Harris’ Build2011 session) [Sept 13, 2011]
– regarding his earlier achievements see The Story of the Ribbon [Jensen Harris: An Office User Interface Blog, March 12, 2008] with video and slides embedded

And Jensen Harris had a team behind him as well. From that team Bonny Lau, Senior Program Manager, Windows User Experience Team had been the most active member. Here she is briefly talking (click to the link which follows) in a concise way about the same subject what Harris was talking about in great detail a year earlier:
8 traits of great Windows Store apps [Channel 9 video, Oct 18, 2012]

The 8 traits she is talking about:

  1. Microsoft design style
  2. Be fast and fluid (the Cocktail Fow 3d party app is shown again)
  3. Snap and scale beautifully
  4. Use the right contracts
  5. Invest in a great tile
  6. Feel connected and alive
  7. Roam to the cloud
  8. Embrace Microsoft design style principles

Her related materials:
Creating Metro style apps that stand out from the crowd [Windows 8 app developer blog, July 12, 2012] using the “Food with friends” application shown for Microsoft design style (in Jason Harris’ UX Week keynote as well to illustrate by him the Do more with less design style principle) as an example for development
Make great Windows Store apps (Windows) as her contribution to “Getting started” MSDN materials for developers
Designing UX for apps as contribution from her team to MSDN documentation with everything including samples to learn from
– earlier she was with Microsoft Project 2010 Scheduling Engine Project 2010: Bonny Lau [MSFTProject YouTube channel, Oct 28, 2009]

Finally here is a light talk of Bonny Lau about Windows 8 User Experience [MSUserCommunity YouTube channel, Sept 18, 2012]

Do design principles hinder innovation? Bonny Lau explains the reasoning behind theWindows 8user experience and urges developers to leverage design templates as a starting point (not an end point) for design, to push the envelope and build great looking apps.Learn how to make your app the best experience for your users at Generation App. Ready to Get Started? 1.Visit the Windows Developer Center for a myriad of sample, docs and guidelines: http://bit.ly/PwV3sE 2.Join the Generation App program and get a jumpstart building your Windows Store app. http://bit.ly/PwVi6R

Update: The Woman Charged With Making Windows 8 Succeed [MIT Technology Review, Dec 13, 2012]

In a Q&A, Julie Larson-Green explains why Microsoft felt it was necessary to rethink an operating system used by 1.2 billion people.

imageAs the head of Windows product development at Microsoft, Julie Larson-Green is responsible for a piece of software used by some 1.3 billion people worldwide. She’s also the person leading the campaign to introduce as many of those people as possible to Windows 8, the dramatic redesign of the iconic operating system that must succeed if Microsoft is to keep pace with a computing industry now shaped more by phones and tablets than desktop PCs.

Windows 8 throws out design features familiar to Windows users since 1995, swapping in simpler, bolder interfaces designed to be operated using a touch screen. The release of the Surface, a device somewhere between a tablet and laptop, also sees Microsoft break its tradition of leaving the building of hardware to other companies.

Larson-Green took over the role a few weeks ago, after Microsoft veteran Steven Sinofsky left amid rumors of personal disputes with other Microsoft executives. However, Larson-Green has long been a senior figure inside the Windows division and even took the lead on drawing up the first design brief for Windows 8. An expert in technical design, she also led the introduction of the novel, much copied “ribbon” interface for Microsoft Office, widely acknowledged as a major improvement in usability.

Larson-Green met last week with Tom Simonite at Microsoft’s campus in Redmond, Washington.


Why was it necessary to make such broad changes in Windows 8?

When Windows was first created 25 years ago, the assumptions about the world and what computing could do and how people were going to use it were completely different. It was at a desk, with a monitor. Before Windows 8 the goal was to launch into a window, and then you put that window away and you got another one. But with Windows 8, all the different things that you might want to do are there at a glance with the Live Tiles. Instead of having to find many little rocks to look underneath, you see a kind of dashboard of everything that’s going on and everything you care about all at once. It puts you closer to what you’re trying to get done.

Windows 8 is clearly designed with touch in mind, and many new Windows 8 PCs have touch screens. Why is touch so important?

It’s a very natural way to interact. If you get a laptop with a touch screen, your brain clicks in and you just start touching what makes it faster for you. You’ll use the mouse and keyboard, but even on the regular desktop you’ll find yourself reaching up doing the things that are faster than moving the mouse and moving the mouse around. It’s not like using the mouse, which is more like puppeteering than direct manipulation.

In the future, are all PCs going to have touch screens?

For cost considerations there might always be some computers without touch, but I believe that the vast majority will. We’re seeing that the computers with touch are the fastest-selling right now. I can’t imagine a computer without touch anymore. Once you’ve experienced it, it’s really hard to go back.

Did you take that approach in Windows 8 as a response to the popularity of mobile devices running iOS and Android?

We started planning Windows 8 in June of 2009, before we shipped Windows 7, and the iPad was only a rumor at that point.

I only saw the iPad after we had this design ready to go. We were excited. A lot of things they were doing about mobile and touch were similar to what we’d been thinking. We [also] had differences. We wanted not just static icons on the desktop but Live Tiles to be a dashboard for your life; we wanted you to be able to do things in context and share across apps; we believed that multitasking is important and that people can do two things at one time.

Can touch coexist with a keyboard and mouse interface? Some people have said it doesn’t feel right to have both the newer, touch-centric elements and the old-style desktop in Windows 8.

It was a very definite choice to have both environments. A finger’s never going to replace the precision of a mouse. It’s always going to be easier to type on a keyboard than it is on glass. We didn’t want you to have to make a choice. Some people have said that it’s jarring, but over time we don’t hear that. It’s just getting used to something that’s different. Nothing was homogenous to start with, when you were in the browser it looked different than when you were in Excel.

I wonder if you’re experiencing a little déjà vu, after previously leading a radical change to the interface for Office that initially met with complaints.

Yes! A lot of it is familiar. Some people who review it for a shorter period of time may not feel how rich it really is. We’re going for the over time impression rather than the first 20 minutes out of the box. We’ve found that the more invested you were in the old way, the more difficult the transition is, which is unfortunate because we first hear about everything in the tech press. Those are the ones that we knew up front are going to have the most challenge.

How long does it take people to adjust?

Two days to two weeks is what we used to say in Office, and it’s similar in Windows 8. We do a “living with Windows” program where we watched people over a series of months in their household. A lot of people don’t have trouble upfront.

What data do you have on how people buying Windows 8 are reacting?

When you sign into your Windows PC, one of the things you get asked is whether you’ll be part of our customer experience improvement program, and if you will, then you’re sending some data to us. Everyone gets asked that. We get terabytes and terabytes of data every day, and we can’t possibly use it all. So far we’re seeing very encouraging things. Over 90 percent of customers, from our data, use the charms and find the start screen all in the first session. Even if you’re a desktop user, over time there’s a cutover point around six weeks where you start using the new things more than the things you’re familiar with.

Microsoft has chosen to make its own hardware for Windows 8 with the Surface tablets. Why not leave that to the equipment manufacturers, as you’ve done in the past?

It was a way to test our hypothesis of a new way of working. It takes time for individuals to adjust, but it also takes time for the industry to adjust to new things—all the complicated things about the supply chain and issues like what sizes of glass gets cut. Surface is our vision of what a stage for Windows 8 should look like, to help show consumers and the industry our point of view on what near perfect hardware would look like. We believe in Surface as a long-term product, but we know that partners will have other innovations and ideas. One of the things that’s always been nice about Windows is choice—you’re not locked into one size, one shape, one color, one version.

Your predecessor, Steven Sinofsky, was widely credited with driving Microsoft to create Windows 8 through sheer force of will. Is that true?

Steven is an amazing leader and an amazing brain and an amazing person, but one person can’t do everything. It’s really about the team that we created and the culture that we created for innovation.

What changes now that you’re in charge?

Not a whole lot. I’ve worked directly with Steven for seven years but known him for the whole 20 years I’ve been at Microsoft. We think a lot the same about what the role of Windows is in society, what computing looks like, and getting people on board with that point of view.

Now that Windows 8 has been released, what are you and your team doing now?

We didn’t really slow down. There are always new technologies to think about that can be helpful to people.

Read more about Microsoft’s efforts to track users’ reaction to Windows 8: Microsoft Has Been Watching and It Says You’re Getting Used to Windows 8.


2. The follow-up posts to the original May 2011 one


3. The original May 2011 post

Windows 8 on ARM expected to appear by the end of 2011 [DIGITIMES, May 24, 2011] (emphasis is mine)

Tablet PCs that adopt Windows 8 and ARM-based processor are expected to appear by the end of 2011, but due to the platform lack of system performance, the platform will be mainly used for targeting the tablet PC market, according to sources from notebook players.

However, due to the combination still have several issues need to be resolved, most notebook players are taking a conservative attitude toward the new platform and will not rush to open up new projects for the related products.

Due to the Windows 8/ARM platform initially only testing in the tablet PC market, the sources believe the platform is unlikely to affect Intel’s position in the traditional PC segment, while the operating system is also unlikely to impact Google’s Android in the next one year.

Steve Ballmer: Microsoft Developer Forum [Microsoft, May 23, 2011] (emphasis is mine)

There is so much in the way of exciting innovations to look forward to over the next few years. At Microsoft, we’ve identified five things that we think will transform the industry over the next few years, and five areas where Microsoft, as a company, is committed to investing and innovating and leading. We think there will be other companies working in these areas. There are going to be opportunities for developers. Certainly we’re going to see a lot of competition. But these five key technology areas are the ones that I think more than anything else will make people look back and say, wow, computing is fundamentally simpler and easier to use, whether it’s on my phone, my PC, or my TV, than ever before.

The first one I’ll highlight for you is natural user interface. This is the notion that we really want to speak, wave and gesture, touch and mark on our computing devices. We want smart devices to work the way we work, to recognize us and our actions. Speech recognition, vision, handwriting recognition, touch interfaces, these are all part of the theme. And certainly whether it’s in phones, or what we’ve done with Kinect for large room, and living room type environments, for vision, and visual recognition are all emblems of the move in this direction.

The second big area of innovation will come in natural language. And the distinction is important. With natural user interface, we’re talking about voice, and vision, and touch. With natural language, we’re really asking ourselves the question, can we let you control your computing environment by expressing intent instead of specific commands. Today on a PC, it’s file open, blah, blah, blah, respond, reply, forward. I can’t just say to my device, get me ready for my trip to Tokyo.

The third area that I think will be increasingly important is HTML and JavaScript. We’ve made a big investment, obviously, in Windows and IE9 in our HTML and JavaScript support, but more and more of the world’s programmers will be fluent in these technologies in addition to whatever skills people have in C++ and C# and a variety of other important skills. But we have to recognize that more and more of the world’s talent will know these techniques. And whether it’s writing a website or a client application, or a server application, we want to build and develop the range of things that you can do not only using .NET, but also in using HTML and JavaScript. And, in fact, even how you can weave these things together into sensible programs in the future.

No. 4 is chip and form factors. Just think back three or four years ago and how quickly performance and size, and miniaturization and the move to ARM processors has happened. We’ve announced with Windows that we’re going to support system-on-a-chip architectures, not only from Intel and AMD, but also from a set of ARM vendors.

The form factor of the devices that we all use will continue to change. I think there will be a day in the future where it will be hard to distinguish a phone from a slate, from a PC. You literally will have displays that become paper thin and very easy to fold out form your phone. And at the same time, you’re going to get more and more PC-like capabilities in smaller form factor devices.

Last, but certainly not least is the cloud. And with both Azure, Windows Azure and SQL Azure, as well as Office 365, we’ve made a major step into the cloud. I’m sure I’ll get a few questions about Skype. Skype is just another representation of what we think is the importance of enabling a broad range of scenarios in the cloud. If those are the technologies, the flipside is to ask what can we do with them? They’re all great, but what will we, Microsoft, do and what do we expect the developers that we work with here in Japan, and across the world to do?

We’re obviously hard at work on the next version of Windows. Windows 7 PCs will sell over 350 million units this year. We’ve done a lot in Windows 7 to improve customer satisfaction. We have a brand new user interface. We’ve added touch, and ink, and speech. And yet, as we look forward to the next generation of Windows systems, which will come out next year, there’s a whole lot more coming. As we progress through the year, you ought to expect to hear a lot about Windows 8. Windows 8 slates, tablets, PCs, a variety of different form factors.

The browser is an area where we’ve been very active. Internet Explorer 9 is the fastest browser around because of the way that we’ve married it to Windows systems and allow essentially full exploitation of the hardware to have the fastest and most beautiful Web on the planet run on Windows systems.

We’ve integrated the browser into Windows more fully, so that you can put jumplists, and pin those to the taskbar on Windows. We’ve improved JavaScript performance. We’re running on downloads that are about five times the rate of customer acceptance that we saw on IE8, and when it comes to HTML and JavaScript, and the browser, there will be simply no one who pushes that, not Google, not Firefox, nobody will push that faster and harder than we push with IE.

Microsoft’s Ballmer says next-gen Windows systems due in 2012 [ZDNet, May 23, 2011]

During remarks at a developers conference in Japan on May 23, Microsoft CEO Steve Ballmer referred to the next version of Windows as “Windows 8.” He also said the next generation of Windows systems will be out next year.

To those not following Microsoft’s Windows saga closely, this may seem like a “so what” moment. But Microsoft execs have been studiously avoiding any references to the timing or naming of the next version of Windows to try to keep the specifics of the product as quiet as possible. Microsoft’s top brass has been avoiding calling the next version of Windows “Windows 8″ publicly, preferring instead to call it “Windows Next.” (Internally, a number of  Microsoft job postings and leaked slides have referenced “Windows 8,” however.”

Update: OK, believe it or not, the “official” response is Ballmer’s statement isn’t what it seems to be… Sent from a Microsoft spokesman earlier tonight:

““It appears there was a misstatement. We are eagerly awaiting the next generation of Windows 7 hardware that will be available in the coming fiscal year.  To date, we have yet to formally announce any timing or naming for the next version of Windows.”

And, as usual, there are many ways to interpret these remarks. Is the next-generation Windows release nothing but Windows 7 with new paint? Windows 8 not the final name for the next version of Windows? (The final name possibly being something other than Windows 8 is something that I’ve heard from my tipsters…) You be the judge….

Chromebook / box with Citrix Receiver going against Microsoft

Update:
– “Asus is more hesitant about another new entrant to the notebook space: Google Chromebooks. Google introduced these lightweight Web-centric devices in May with Samsung and Acer’s support. Asus works with Google on its tablets and smartphones but Shih said the manufacturer is still assessing the Chromebook market.
Asus: Super-Thin ‘Ultrabooks’ Can Capture 50% Of Notebook Market [July 29, 2011]
– “Chromebooks work best for people who live on the web – spending most of their time in a browser using web applications. We expect many consumers as well as many businesses and schools to greatly value the speed, simplicity and security this operating system provides.
Internet at the heart of everything: Q&A with Chrome OS [July 15, 2011]

Chromebooks Are Doomed to Fail [PCWorld, May 15, 2011]

The Chromebook is not any lighter or smaller than a standard netbook. It boots up faster, and has longer battery life than a full notebook, but so do most netbooks. The difference between the Chromebook and a standard netbook is that with a netbook you can do everything you can do with a Chromebook, and you can still do all of things you normally do with a PC.

Essentially, buying a Chromebook is like buying a television that is only capable of delivering some of the channels, even though there are televisions available for the same price that can give you all of the channels. The Chromebooks are going to retail from $350 to $500. Funny thing about that–at BestBuy.com there are 15 netbooks listed that range from $230 to $530.

Google, Intel set to upgrade Chromebook performance [July 20, 2011]

Google plans to upgrade the Chromebook design from originally adopting Atom N570 processors to mainstream Core i series processors to significantly boost system performance, while strengthening the machine’s security. The plan has already received support from Intel with the company giving a 10-20% discount for related processor quotes, according to sources from notebook players.

In addition to Samsung and Acer, there are already several notebook vendors including Asustek Computer, already considering to join the upcoming Chromebook upgrade project and are set to launch related products after the fourth quarter, the sources noted.

The sources pointed out that despite the 12-inch Chromebook is mainly being pushed for its cloud computing capability, with most work being done by the back-end servers, since their hardware specifications are the same as a netbook, while being US$50-100 more expensive than a Windows 7-based netbook, and having an unattractive industrial design, the overall price/performance ratio is disappointing.

Therefore, Google has recently started notifying its partners that Chrome OS already has an obvious upgrade path for its hardware specifications and related security, while the company is also providing assistance with marketing and is aiming to push the product’s price range to above US$500 and increase its attractiveness in the market.

However, some notebook vendors believe Android’s success in smartphones and tablet PCs does not guarantee the success of Chromebook, and Microsoft still has an un-touchable position in the PC industry. Since most consumers are already used to Windows, while Windows has great software compatibility, if Chromebooks cannot outmatch Windows products on pricing, while maintaining standard performance demands, consumers are unlikely to accept a brand new operating system in the short term.

New computers for the browser-based world [May 11, 2011] (emphasis is mine)

For businesses and schools, we’re offering a subscription that includes the Chromebook, a web-based management console and 24/7 support from Google starting at $28 per month for businesses and $20 per month for schools. … to date the innovation has stopped at the PC. We still worry about crashes, long boot times, software incompatibilities, endless program updates, outdated hardware, viruses, and all the other headaches associated with a personal computer. What’s more, managing a PC is expensive when you include setup, maintenance and security – not to mention the lost productivity when things break. According to Gartner Research, the total cost for a desktop computer is between about $3,300 and $5,800 per year and laptops can cost even more.

Chromebooks relieve these pains. They boot in 8 seconds, resume instantly and have WiFi and optional 3G so that users can always stay connected. Since Chromebooks update automatically, the software gets better over time, delivering the latest features as soon as they are released. Chromebooks are the first PCs designed with ongoing security threats in mind, which is critical for businesses. Chromebooks employ the principle of “defense in depth” to provide multiple layers of protection, including sandboxing, data encryption, and verified boot – to help keep your organization safe.

We also recognize that organizations want to centrally manage their Chromebooks, so we’re happy to announce we’re making this easy, with the ability to control accounts, applications and devices from a single web-based console. The new Chromebooks pricing model and simple, central maintenance means that Chromebooks are far more cost-effective than traditional PCs. Companies can save thousands of dollars per employee each year!

… 85% of new software vendors will be focused on developing web-based apps by next year … Chromebooks work with your existing web apps, browser-based apps behind the firewall and we even have a solution for your desktop applications via our collaboration with Citrix. By navigating to an HTML5-based version of Citrix Receiver, users can access virtualized applications such as Adobe® Photoshop® right from the browser.

We believe that a combination of web and virtualized apps will suit most business users today; in fact, a recent survey we commissioned found that two-thirds of companies could already switch the majority of their employees to an exclusively browser-based computing environment.

Learn more about Chromebooks for Business and how pilot customers are using them.

Update: Another step in the browser-based desktop revolution [May 25, 2011] (emphasis is mine)

Today we’re excited that Citrix has announced Citrix Receiver for Chromebooks, based on HTML5 standards – coming soon to the Chrome Web Store. This is great news for businesses and schools that want to take advantage of a modern browser-based operating system while preserving access to their existing desktop applications. At I/O for instance, we demonstrated Citrix Receiver running on Chromebooks and accessing a virtualized version of Adobe® Photoshop® right from the browser.

Now Chromebook users can not only access the huge number of business web apps and browser-based applications behind the firewall, but through Citrix Receiver they can also access an exhaustive set of desktop applications. This means that organizations don’t have to repurchase or rewrite existing applications when moving to Chromebooks, and they can offer Chromebooks to a wider range of users. We’re working to make the browser the platform for business computing, and we’re happy to be collaborating with Citrix on this transformation.

Update: Citrix Receiver Now Helps Business say “Yes” to More than 1 Billion End User Devices — Self-Service Access to Any SaaS, Web and Windows App [May 25, 2011]

Today at Citrix Synergy™, where virtual computing takes center stage, Citrix Systems announced multiple new updates to Citrix Receiver™, its universal software client that allows companies to deliver corporate apps, desktops and data to any device, whether corporate or employee owned. With today’s announcement, Citrix Receiver is now verified to support more than 1,000 different PC and Mac models, 149 different smartphones, 37 tablets, 10 different classes of thin clients, and all major device operating platforms, including new environments like iOS, Android, webOS and Google ChromeOS. With consumer devices flooding the workplace, Citrix Receiver now gives businesses around the world the power to say “yes” to more than 1 billion end user devices, knowing that they can deliver a secure, high-definition experience to virtually any device in the world.

In addition to offering complete choice and flexibility to use the devices they choose, Citrix Receiver gives end users full self-service choice of the apps they want to run, when Windows, web or SaaS based. The ability to seamlessly interact with all their desktops, apps and data on any device, from any location, effectively gives users 24×7 access to a “personal cloud” where anything they need is just a click or touch away.

By delivering this level of choice and flexibility, customers can achieve increased business productivity and transform IT from managing internal systems to on-demand service delivery. When combined with key Citrix infrastructure products like Citrix XenDesktop®, Citrix XenApp™ and the new NetScaler® Cloud Gateway™, Citrix Receiver provide the essential components to embrace this shift and allow employees to work anywhere, anytime, on any device.

Supporting Partner Blogs

Expert Blogs

A new kind of computer: Chromebook [May 11, 2011] (emphasis is mine)

A little less than two years ago we set out to make computers much better. Today, we’re announcing the first Chromebooks from our partners, Samsung and Acer. These are not typical notebooks. With a Chromebook you won’t wait minutes for your computer to boot and browser to start. You’ll be reading your email in seconds. Thanks to automatic updates the software on your Chromebook will get faster over time. Your apps, games, photos, music, movies and documents will be accessible wherever you are and you won’t need to worry about losing your computer or forgetting to back up files. Chromebooks will last a day of use on a single charge, so you don’t need to carry a power cord everywhere. And with optional 3G, just like your phone, you’ll have the web when you need it. Chromebooks have many layers of security built in so there is no anti-virus software to buy and maintain. Even more importantly, you won’t spend hours fighting your computer to set it up and keep it up to date.

Chromebooks will be available online June 15 in the U.S., U.K., France, Germany, Netherlands, Italy and Spain. More countries will follow in the coming months. In the U.S., Chromebooks will be available from Amazon and Best Buyand internationally from leading retailers.

Day 2 kicked off with the announcement that Chrome is now at 160M active users, up from 70M last year. Watch for more announcements from the Chrome Web Store, Angry Birds, Chromebooks and Chrome In-App Payments.

There is a 30”+ talk about “the power of the web” till [39:00] (with most emphasis on WebGL based things including hardware accelleration) then going to Chrome OS and fast [40:35] moving to Chromebook, then again to Chrome OS which is ending at [52:20], then the use case of using Chromebooks disconnected, hundred of apps on Chrome webstore already working offline, Google Apps coming in June 15, then [54:10] Samsung, Acer (with price starting at $349), Intel etc. partners. From [57:40] the businesses and education institutions part. Along Citrix mentioning VMware as well. At [1:01:30] showing Chromebox as well. Complete End-to-End Offering for businesses. $28/month price complete, changing fundamentally the way computing is … Order directly from Google. … every of our attendee gets a free Chromebook. Ending at [1:08:10]. But no Chrome In-App Payments.

Samsung Chromebook Series 5

Intel® ATOM Processor N570 [1.66Ghz]
2GB Standard System Memory [DDD3]
16GB SSD (mSATA)

White / Titan Silver
WiFi / 3G
$429 / $499

SuperBright 12.1” LED display [1280×800]

Battery Hour Life: Up to 8.5 hours (Google Chrome Battery Test)

image image

SlashGear 101: Google Chromebook [May 11, 2011]

This summer, Gmail, Google Calendar and Google Docs will all get “offline support” for Chrome OS – i.e. you’ll be able to use them without a data connection. Netflix and Hulu streaming video support will also be added, though you’ll obviously need to be online for those.

Google is also readying a desktop version, the Google “Chromebox”, about which little is known but that we’re assuming will bring the same Chrome OS experience to users not concerned about mobility. Since part of Chrome OS’ charm is that users can log in on any machine and get the same experience, schools and businesses could have a combination of Chromebox and Chromebook hardware and staff/students share them depending on where they were going to be working.

Google Chrome OS “Chromebook” Detailed [May 11, 2011]

Hands On With Google’s New Chromebook [May 12, 2011]

Citrix, VMware Bringing Enterprise Apps To Google Chromebooks [May 11, 2011] (emphasis is mine)

Citrix Receiver acts as a front door for enterprise applications stored on XenDesktop and XenApp servers in the customer’s data center, delivering them to notebooks, tablets and mobile devices.

Citrix Receiver For Chrome, currently in beta and slated for launch this summer, will do the same for Chromebooks, Google’s new Web optimized PCs, according to Gordon Payne, senior vice president and general manager of Citrix’s Desktop Division.

Payne says his company has plenty of relevant experience in delivering enterprise applications to Google Chromebooks. “For the past 10 years we’ve been lifting apps up off the desktop, centralizing them in the data centerand delivering them as a service,” he said.

Citrix is looking forward to introducing Chromebooks to its customer base, Payne said. During the Q&A, Payne was asked how this might affect Citrix’s Windows business, a fair question since Citrix is one of Microsoft’s largest partners.

“Users should be able to use whatever device makes sense to them,” Payne responded. “Bring Your Own Device feeds into this philosophy. Chromebooks are a compelling argument for a new class of hardware, and we at Citrix love diversity.”

VMware, meanwhile, is building a similar version of VMware View that works in the browser, Rajen Sheth, group product manager for Chrome For Business, said in the Q&A. While Citrix has a timetable for its release of Receiver For Chrome, VMware is still in the midst of working on its implementation, Sheth said. VMware did not have a representative at the Q&A.

The virtualization partnerships show that Google is stepping up its efforts to crack into enterprise accounts. Most companies can switch 75 percent of their users to Chromebooks today by using Web applications and virtualization, Sundar Pichai, senior vice president of Chrome, said in a Wednesday keynote at Google I/O in San Francisco.

New Citrix Receiver Lets Chrome Notebook  Users Run Windows Business Apps [Dec 7, 2010]
Citrix joined Google on stage at its live Google Chrome event in San Francisco to preview the new Citrix Receiver for Chrome Notebooks.

Today, Citrix Systems (NASDAQ: CTXS) joined Google on stage at its live Google Chrome event in San Francisco to preview the new Citrix Receiver™ for Chrome Notebooks (see today’s related announcement blog). Available soon as a free app on the Google Chrome Web Store, Citrix Receiver will allow Google customers to run their existing Windows business applications directly on the new web-based Chrome notebooks with a native user experience, fast performance, and full enterprise security. As a result, Google customers will be able to enjoy all the benefits of a fast, lightweight, web-based notebook computer for personal use, and still have easy, secure access to their Windows-based work applications, desktops and data at any time (see visuals).

Citrix Receiver also represents a win for corporate IT departments, allowing them to deliver existing enterprise applications and desktops as a secure, on-demand service to Chrome notebook users with no new support requirements – and no compromise in security or user experience. Because Citrix Receiver supports all popular security standards, corporate data is safe at all times. End users also enjoy a rich, high-definition experience for all apps and desktops, thanks to the built-in Citrix HDX™ technology.

Citrix Receiver is a key part of the Citrix end-to-end virtual computing strategy, designed to simplify computing for IT, and give end users more choice and flexibility in how and where they work. It is available today for a wide variety of end user devices, including PCs, Macs, laptops, thin clients, tablets and smartphones.

Pricing and Availability
Citrix Receiver for Chrome Notebooks is scheduled to be available as a free app from the Google Chrome Web Store in the first half of 2011. Citrix Receiver works by connecting to the Citrix XenDesktop® or Citrix XenApp™ servers already running in the datacenters of most corporate customers. Every day, XenDesktop and XenApp deliver virtual desktops and applications to 100 million corporate employees at more than 230,000 enterprises worldwide, including 99 percent of the Fortune 500.

Sundar Pichai, Vice President of Product Management for Google
“The web has become an incredibly powerful platform for innovation, allowing users to do much more online than ever before. We’re happy to work with Citrix to give Chrome notebook business users a way to enjoy all the benefits of the web, while still having the flexibility to access important business applications in their work environments.”

Gordon Payne, Senior Vice President and General Manager at Citrix
“The new Chrome notebook breaks new ground in simplifying end user computing devices. Citrix is pleased to be working with Google on this exciting new technology and promise it holds for our joint customers.  Together, we can ensure that these new devices are enterprise-ready, allowing our customers to securely run their existing corporate applications on their Chrome notebooks. Extending Citrix Receiver support for Chrome notebooks will provide virtual computing solutions that simplify computing for IT, and enable productive, virtual workstyles for users.”

Related Links and Announcements:

Google Search Finds Citrix Receiver for Chrome Notebooks [Dec 7, 2010] (emphasis is mine)

Citrix has just announced Citrix Receiver for Chrome Notebooks. The new Google OS and reference design for notebooks is designed to run apps entirely from the web. That’s relatively easy for web and SaaS apps, but for the thousands of corporate Windows apps Google needed another answer in order to make the new platform useful as a business tool or even a consumer device with casual access to work apps. The answer came from talking to CIO’s and IT Pros at companies who would need to endorse the device, ” add Citrix Receiver ” was an obvious solution. ( You can also find the answer by Google searching run windows apps from any device or any variation of that )

Google’s announcement today included a keynote demonstration of Citrix Receiver accessing a number of Microsoft applications hosted on XenApp. This Receiver for Chrome Notebooks is also unique in that it’s based on HTML5 and requires no download and install like most Receivers. It’s very cool, just click the icon, log-on and everything required comes down from the web. The new Web Receiver interface is presented including the ability to search, subscribe and select favorite apps. The apps launch as expected and the performance is great. What’s different is the apps run maximized inside the Browser vs conventional windowing, and task switching is accomplished through the browser tabs. Check out the demo at http://www.youtube.com/watch?v=Xjb5kFLOz_Q&feature=channel fast forward to Minute 21 [ending at 39:00].

Video footage from the Chrome event on 12/07/10. Sundar Pichai, Product Management Lead for Chrome gives update on Chrome OS and announces the pilot program.

Some screen shots of Citrix Receiver for Chrome Notebooks:

The Citrix Receiver will also be included in Google’s Chrome Web Store when its available in 1H2011. Users will only need a company provided link to get to a log-on page making app delivery simple for IT.

Google’s entry into the OS market is interesting and fits well with their vision to host everything on the web. Users get device independence, and IT meets the objective to minimize support for distributed end point devices. With Google Chrome for Notebooks, Google will provide automated updates to the OS as required, and security exposures are minimized because nothing can be installed locally. Add Citrix Receiver and IT should be happy. I think user adoption will depend on the devices that hardware vendors come up with. These new Notebook devices will compete with Tablets in the limited task mobility segment and full function Windows 7 Netbooks & Laptops on the other side, time will tell…

Embrace the consumerization of IT – Citrix Receiver gives you the power to say ‘yes’ [Dec 7, 2010] (emphasis is mine)

Today Citrix demonstrated Citrix Receiver for Google Chrome Notebook at Google’s launch event in San Francisco (watch the replay). Citrix Receiver gives people access to their enterprise apps using any device, anywhere – enabling IT to embrace consumerization and make their employees more productive.

Consumerization will force more IT change over the next few years than any other technology or trend. The phrase “consumerization of IT” stems from people’s experiences as consumers of technology at homesuch as using simple online self-service applications, or using mobile devices to instantly access their information and it is changing the way all of us think about computing. Computing has become integrated into our everyday life and is not just for work activities, and it is changing our expecations of what computing at work should be. This is a big trend – something that none of us as individuals can control. As an IT industry, we have no other option but to embrace this trend, and plan for how consumerization will impact computing for people at work.

If you are unsure about what consumerization of IT means for computing at work, here are few things that you need to know:

  1. End users will have a choice of device – they will be able to use a device of their convenience to get access to their apps. They may be company owned or may be employee owned. You may have users using their corporate Windows device and have other devices that you do not have full control over.
  2. Users will be able to use the same device for their personal and corporate appssimultaneously.
  3. Users will prefer a self-service experience to access their apps

These three requirements are almost impossible to address with traditional distributed computing within IT environments. Instead, IT needs to do something different.

Google’s announcement regarding the Chrome OS notebook and Chrome OS Web store is a good example of the choice that people have for computing at home. I attended the Google’s launch event live and found the demos quite interesting – seeing how end users can add their apps to their notebook and run them on-demand. It means that there will be another device that someone at work will show up alongside their corporate PC to access their Windows applications.

This is a problem for IT. Enterprise apps and data were never built for the kind of flexibility and security challenges this kind of user choice and mobility introduces. Many IT teams are now struggling to embrace this “consumerization of IT.”

Citrix’s solution to this problem is virtual apps and desktops along with Citrix Receiver – both designed to deliver any enterprise app or desktop to any user, anywhere. The Majority of these are Windows based apps and soon to be adopted Windows 7 desktops. Citrix Receiver, which is available for virtually every device – Windows PCs/laptops, Macs, iPhones, iPads, Android smartphones/tablets, Blackberry, and Windows Mobile, offers users a high performance access to any enterprise app, anywhere.

Today, Citrix demonstrated an early version of Receiver for Chrome OS Notebook at the Google launch event, showcasing access to enterprise Windows based applications securely with a high definition experience. As with all versions of Citrix Receiver, customer demand is strong, making Receiver a “must have” app for new consumer devices. Google’s enterprise customers asked them to partner with Citrix Google Notebooks can have access to enterprise apps & desktops – most of them based on Microsoft Windows. Citrix Receiver for Chrome Notebook will be available in first half of 2011. Users will be able to download it from Google Chrome Web Store.

So, the next time when an employee says they wish to use one of their devices to access the enterprise apps, you no longer have to say ‘no’. With Citrix Receiver, you have the ability to say ‘yes’ to any device – offering a rich high definition application access to all your employees anytime, anywhere.

Citrix Receiver, XenApp and the Windows Application Delivery Infrastructure

Citrix Receiver is a lightweight software client that makes accessing virtual applications and desktops on any device as easy as turning on your TV.

Much like a satellite or cable TV receiver in a broadcast media service, Citrix Receiver allows IT organizations to deliver desktops and applications as an on-demand service to any device in any location with a rich “high definition” experience.

As long as employees have Citrix Receiver installed, IT no longer has to worry about whether they are delivering to a PC in the office, a Mac at home, or an iPhone on the road. This approach radically simplifies desktop management for IT and gives end users far more flexibility and independence in how and where they work.

XenApp is the central software component of the Citrix Windows Application Delivery Infrastructure. The goals of XenApp and the Citrix Windows Application Delivery Infrastructure are to deliver on-demand applications to both physical and virtual desktops, and to determine and provide the best method of delivery. XenApp offers three methods for delivering applications to user devices, servers, and virtual desktops:

  • Server-side application virtualization: applications run inside the Data Center. XenApp presents each application interface on the user device, and relays user actions from the device, such as keystrokes and mouse actions, back to the application.
  • Client-side application virtualization: XenApp streams applications on demand to the user device from the Data Center and runs the application on the user device.
  • VM hosted application virtualization: problematic applications or those requiring specific operating systems run inside a desktop in the Data Center. XenApp presents each application interface on the user device and relays user actions from the device, such as keystrokes and mouse actions, back to the application.

A typical deployment is shown below. Delivery Services 1.0 provides the infrastructure that enables the next generation of Receiver functionality. The figure shows the architecture of Delivery Services and the interactions between the components in a typical environment.

Citrix Receiver—manages plug-ins, including the Self-service Plug-in, on the user device:

  • Online Plug-in/Offline Plug-in—enable users to access their subscribed resources. These plug-ins are used for application streaming when executables for applications are put in profiles and stored on a file server or Web server (the App Hub) which simplifies application delivery to users by virtualizing applications on client devices. To support streaming applications to the server, install either the online plug-in or Web plug-in on user devices. These applications must be published as “stream to server.” The Citrix offline plug-in is the new name for the Streaming Client. To support streaming applications to the user’s desktop (“stream to desktop”), as well as offline access to applications and dual-mode streaming, install both the offline plug-in and online plug-in on user devices. With dual mode streaming (“streamed if possible, otherwise accessed from a server”) XenApp is configured to stream software to client devices; otherwise, virtualize from a XenApp server. If launching a streamed application fails on the client device, XenApp seamlessly streams the application to the server and virtualizes the application on the client device from XenApp.
  • Self-service Plug-in (formerly Dazzle)—presents the resources and services available across the configured stores. Enables users to subscribe to and organize their resources. Corporate employees get 24 × 7 self-service access to the applications and content that they need to work productively. The Citrix Receiver self-service view offers a rich, intuitive user experience that requires no training. Citrix Receiver and the Self-service Plug-in make self-service IT a reality, giving users instant access to their resources and bringing the economics of the Web to enterprise IT.

Merchandising Server—delivers plug-ins and configuration updates to Citrix Receiver. Uses the Authentication Service to identify users and provides the administrative interface for configuring, delivering, and upgrading plug-ins for your users’ computers..

Delivery Services—integrates with your existing XenDesktop and XenApp infrastructure and employs Microsoft .NET technology running on Internet Information Services (IIS) and, optionally, Microsoft SQL Server to provide authentication and resource delivery infrastructure for Citrix Receiver and the Citrix Self-service Plug-in. Delivery Services consists of three services:

  • Authentication Service—authenticates users to the Citrix servers using explicit authentication and stores user credentials. Once a user’s credentials have been validated, the Authentication Service handles all subsequent interactions with the servers to ensure that users do not need to log on again.
  • Stores—retrieve user credentials from the Authentication Service to authenticate users to the Citrix servers. Enumerate the resources currently available from the configured servers and send the details to the Self-service Plug-in so the resources can be displayed to users.
  • Database—stores details of user subscriptions plus associated shortcut names and locations. When a user accesses a store with application synchronization enabled, the subscribed resources on the user device are automatically reconfigured so that the configuration is the same as that stored in the Delivery Services database.

Citrix Delivery Services Management console—enables administrators to create and manage stores and the Authentication Service.

Citrix servers—provide desktops, content, and online and offline applications.

The interactions that take place between the components in the environment shown above are described below.

  • A user logs on to a device; Citrix Receiver starts automatically.
  • If the user has not yet subscribed to any resources or if the user opens Citrix Receiver, the self-service view is displayed.
  • The user logs on to the stores that the Self-service Plug-in is configured to contact.
  • The Self-service Plug-in sends the user’s credentials to the Authentication Service.
  • Merchandising Server uses the Authentication Service to identify the user and sends any configuration updates specified by the administrator to Citrix Receiver.
  • The Authentication Service authenticates the user to the Citrix servers that provide the resources in the stores.
  • Using the Authentication Service to provide the user’s credentials, the stores contact the Citrix servers, obtain details of the available resources, and send this information to the Self-service Plug-in.
  • The Self-service Plug-in aggregates the resources from all the stores, but only those resources that the administrator has made available for this particular user are displayed in Citrix Receiver.
  • When application synchronization is enabled for a store, the store queries the Delivery Services database and sends details of the user’s subscribed resources and associated shortcuts to the Self-service Plug-in as part of the resource enumeration process.
  • The Self-service Plug-in compares the configuration received from the store with the configuration of the current device to determine whether the user has subscribed or unsubscribed from any resources, or modified any shortcuts on any other devices.
  • If any differences are detected between the user’s subscriptions on the current device and the configuration stored in the database, the Self-service Plug-in automatically adds and removes resources and moves or renames shortcuts to resolve the differences.
  • The user subscribes to and organizes resources in the self-service view of Citrix Receiver.
  • Shortcuts to the subscribed resources are added to the user’s device.
  • Any offline applications to which the user subscribes are downloaded from the XenApp farm to the user device by the Offline Plug-in. Once downloading is complete, the applications are available for use.
  • If the user subscribes to a Citrix Online product, the associated client application is installed locally on the device. If configured by the administrator, the user may also be prompted to create a Citrix Online account or request an account from the IT department.
  • When application synchronization is enabled for a store, the Self-service Plug-in notifies the store of any changes to the user’s subscribed resources and associated shortcuts. The store updates the database with the new configuration.
  • The user clicks on a shortcut to a subscribed resource.
  • For offline applications, the application starts and runs locally within an isolation environment.For desktops, content, and online applications, the Online Plug-in initiates a session with a XenDesktop or XenApp server providing the selected resource.

More information:

Designing a XenApp Deployment (inside XenApp 6 for Windows Server 2008 R2) [April 11, 2011] where detailed architecture diagrams and explanations are provided as well:

image

A XenApp deployment consists of three deployment groups: user device (represented in this diagram by Citrix Receiver and Citrix Dazzle), Access Infrastructure, and Virtualization Infrastructure.

  • On the left of this diagram are Citrix Dazzle and Citrix Receiver, which represent the set of devices on which you can install client software. Citrix Dazzle provides your users with a selection of applications you have made available to them. Citrix Receiver manages the client software plug-ins that enable your users to interact with virtualized applications. When designing a XenApp deployment, you consider how your users work, their devices, and their locations.
  • Access Infrastructure represents secure entry points deployed within your DMZ and provide access to resources published on XenApp servers. When designing a XenApp deployment, you provide secure access points for the different types of users in your organization.
  • Virtualization Infrastructure represents a series of servers that control and monitor application environments. When designing a XenApp deployment, you consider how applications are deployed based on your user types and their devices, the number of servers you need, and which features you want to enable in order to provide the support, monitoring, and management your organization requires.

The following diagram shows the access infrastructure in greater detail.

image

In this access infrastructure diagram:

  • All of your users use Citrix Dazzle to choose applications they want to run. Citrix Receiver plug-ins run them.
  • Onsite users within your corporate firewall interact directly with the XenApp Web and Services Site.
  • Remote-site users access applications through sites replicated by Citrix Branch Repeater.
  • Off-site users access applications though secure access, such as Access Gateway.
  • The Merchandising Server makes available self-service applications to your users through Citrix Dazzle.
  • EasyCall Voice Services enables your users to initiate telephone calls by clicking on telephone numbers displayed in their applications.
  • The XML Service relays requests and information between the Access Infrastructure and the Virtualization Infrastructure.

The following diagram shows the virtualization infrastructure in greater detail.

image

In this virtualization infrastructure diagram:

  • The XML service relays information and requests.
  • Based on Active Directory profiles and policies, the XenApp servers invoke the correct application delivery type for the user. The XenApp servers provide server-side application virtualization and session management. Session and deployment configuration information are stored in data collectors and a central data store represented by the deployment data store.
  • The App Hub provides Streamed Application Profiles, which are client-side virtualization applications housed in your enterprise storage.
  • The VM Hosted Apps server isolates problematic applications inside a seamless desktop, which, depending on the user profile, can be virtualized on the user device or on the server. The desktop images are provisioned through Provisioning Server. Session and server configuration information are stored in the deployment data store.
  • Provisioning Services delivers desktops to servers, which are stored as desktop images in your image repository.
  • SmartAuditor provides session monitoring. Recorded sessions are stored in your enterprise storage and configuration information is stored in the deployment data store.
  • Service Monitoring enables you to test server loads so you can estimate how many servers you need for your deployment and to monitor those servers once they are deployed.
  • Power and Capacity Management enables you to reduce power consumption and manage server capacity by dynamically scaling the number of online servers.
  • Single Sign-on provides password management for virtualized applications. Passwords are stored in the account authority.

Delivery Services & Self Service Plug-in Video Series [March 21, 2011]
– Part 1 – Merchandising Server component, concentrating on what’s new in Merchandising Server 2.1
– Part 2 – Receiver component, concentrating on what’s new in Receiver for Windows 2.1
– Part 3 – Delivery Services component, overview of what Delivery Services 1.0 is all about and how to configure it
– Part 4 – Self Service Plug-in component, covering an overview of Self Service Plugin 2.0, what’s new and how to configure it

Intel: accelerated Atom SoC roadmap down to 22nm in 2 years and a “new netbook experience” for tablet/mobile PC market

Update: Intel will be able to maintain the original 22nm timetable with delivery of Haswell and next-gen Atom products on 22nm in Q2 2013 (see: Intel Haswell: “Mobile computing is not limited to tiny, low-performing devices” [Nov 15, 2012]). This progress, however, will not be enough against the 28nm ARM SoCs of that time, so it is proceding further as fast as only could to 14nm. Expect products from this in H2 CY2014: Intel progressing in development of 14nm technology, says CTO [DIGITIMES, Dec 5, 2012]

Intel CTO Justin Rattner on December 4 said that Intel’s development of 14nm technology is on schedule with volume production to kick off in one to two years and development of 18-inch wafers is under way through cooperation with partners.

Rattner also noted that Intel’s aggressiveness over technology advancement will allow Moore’s Law to extend for another 10 years.

At the end of 2013, Intel will enter the generation of 14nm CPUs (P1272 [process: a shrink from the previous P1270 22-nm process as well as a reduction in power consumption]) and SoCs (1273), while expanding its investments at its D1X Fab in Oregon, and Fab 42 in Arizona, the US and Fab 24 in Ireland, and will gradually enter 10nm, 7nm and 5nm process generations starting 2015.

As for Intel’s competitors, Samsung is already set to enter 20nm in 2013 and is already working on its 14nm node, while Taiwan Semiconductor Manufacturing Company’s (TSMC) 20nm process will enter small volume production in the second half of 2013 with the first 3D-based FPGA chips to also start.
Globalfoundries has previously announced its 14nm FinFET process will start pilot production at the end of 2013 and enter mass production in 2014.
As for 18-inch wafers, Intel has invested in Holland-based ASML for its EUV technology, and related technologies are expected to start entering production in 2017.

See also: Intel’s industry position and prospects for years ahead [Dec 9, 2010]
Follow-up:
Intel’s SoC strategy strengthened by 22nm Tri-Gate technology [May 10, 2011]
Netbook prices starting $50 less at $200 via Intel MeeGo strategy [July 29, 2011]

Intel adjusts netbook strategy [April 14, 2011]

Intel has recently adjusted its netbook strategy and is set to cooperate with its partners including Asustek Computer and Acer to launch netbook devices priced below US$199 in regions such as the Middle-East, Latin America and Eastern Europe, according to sources from notebook players.

As for markets such as Europe, the US and China, Intel will continue to push netbook models using the new Cedar Trail-M platform and will add new technologies such as Wireless Display (WiDi) and wireless audio into these devices, for a price of US$299-599 depending on specifications and operating system.

Netbook models priced at US$199 will adopt Intel’s own MeeGo operating system and Intel is currently working on developing content and applications that suit each region and has already demonstrated engineering samples to its partners. Asustek, Acer and several China-based second-tier white-box netbook players have already prepared to launch machines with Intel’s US$199 platform in the second half of 2011.

Updates from Computex 2011:
Chip Shot: Intel Unveils Innovative New Concept Design, “Keeley Lake” [May 31, 2011]

At Computex, Intel unveiled “Keeley Lake ” an innovative, newly-developed convertible design based on the upcoming Intel® Atom™ netbook platform, codenamed “Cedar Trail.” Whether creating with a keyboard or browsing with touch, “Keeley Lake” will offer customers the best of both worlds with stylish designs, sleek form factors, new capacitive multi-touch displays and thinness from 17mm-20mm. Designs like “Keeley Lake” based on “Cedar Trail” will provide the most flexible platform of choice by enabling operating systems including Chrome OS, MeeGo and Windows.  Intel has enabled ODMs with the “Keeley Lake” design and already started to see the demand.

Chip Shot: Medfield – The Next Generation of Tablets from Intel [May 31, 2011]

At Computex, Intel reiterated its Atom System on a Chip (SoC) roadmap, highlighting “Medfield,” which will be built using Intel’s 32nm high-k metal gate process technology. The purpose-built solution will provide lower power, a smaller footprint and more integration of features and performance for the tablet market. “Medfield” will enable sub-9mm tablets that weigh less than 1.5 pounds and provide all day battery life. The processors will be in production later this year for tablet designs in market the first half of 2012 and support a range of operating systems including Google Android (“Honeycomb”), Windows and MeeGo.

Chip Shot: MeeGo Netbooks Based on Intel Atom Arrive at Computex [May 31, 2011]

The ecosystem around MeeGo-based netbooks expands with the introduction of devices including the Acer Aspire One Happy 2, Asus Eee PC X101, Samsung N100 and Lenovo IdeaPad S100 at Computex. These systems are based on the new, 1.33 GHz single-core Intel® Atom™ processor N435. These netbooks will provide new levels of affordability for market expansion. Acer and Asus netbooks will come pre-loaded with the Intel AppUpSM center in select countries. Also at Computex, Acer demonstrated a MeeGo-based tablet on stage at the Intel netbook, tablet and software focused satellite event.

A Brief Interview with Intel’s Sean Maloney [May 27, 2011]

Sean (11).JPGEditor’s Note: A few days before traveling to Taipei, Taiwan, where he is slated to deliver a keynote address at Computex 2011, Intel Free Press had a chance to sit down for a brief conversation with Intel Executive Vice President Sean Maloney, the newly named chairman of Intel China. Maloney returned to work in January after suffering a stroke last year.

IFP: How do you challenge the critics who are saying that some of this is too little, too late — that the ARM ecosystem is too firmly established now, particularly in tablets and phones?

Maloney: The ARM ecosystem is really well established, but I don’t think that anyone is in the position that Intel is in to get all the way from the bottom to the top. In process technology, we are still 2 years or more in front. I think it will be a good 4 or 5 years.

IFP: Intel has talked a lot about accelerating the SoC (System-on-a-Chip) roadmap, which according to some pundits can’t happen fast enough. Why is it taking so long for the company to accelerate Atom SoCs and is there anything you can do to make it go faster?

Maloney: Well, unfortunately 2 years ago we thought that the market was not moving as fast as it has moved. Now we’ve announced that we will be doing one new process generation every year for the next 3 or 4 years. That’s pretty fast. It’s a big acceleration from where we are now.

IFP: Intel CEO and President Paul Otellini mentioned during the recent investors meeting that China is poised to be No. 1 in the PC market next year. What does that mean for Intel?

Maloney: It means everything, right? The U.S. was the first and foremost market for 43 years at Intel. Now it’s going to be China, No. 1. That’s amazing. Really, I am excited about China. It’s the first market for Intel next year. There are so many things we can do in China, and we’re going to do them.

Accelerating the Intel® Atom™ Processor Roadmap (part of Intel’s Maloney Talks Mobile Growth, Industry Opportunities at Computex [May 30, 2011], emphasis is mine)

Maloney highlighted key milestones and additional details on upcoming generations of Intel Atom processor-based platforms for tablets, netbooks and smartphones. The Atom processor will outpace Moore’s Law, accelerating from 32nm through 22nm to 14nm within 3 successive years. Having a cadence of a new-process-generation every year will result in significant reduction in transistor leakage, lower active power and an increase of transistor density to enable more powerful smartphones, tablets, and netbooks with more features and longer battery life.

Reaching its 100 million-unit milestone this month, Intel is preparing its next-generation netbook platform, codenamed “Cedar Trail.” “Cedar Trail” is the first netbook platform based on Intel’s 32nm technology, and will enable ultra-thin, fanless designs with new capabilities such as Intel® Rapid Start technology which provides fast resume, Intel® Smart Connect Technology which enables an always updated experience even during standby, Intel® Wireless Display and PC Synch, which let users wirelessly update and synchronize documents, content and media across multiple devices. In addition, the new platform is expected to enable more than 10 hours of battery life and weeks of standby. “Cedar Trail” will support leading operating systems, such as Microsoft Windows*, Google Chrome* and MeeGo*.

In addition, Maloney showcased more than 10 tablets, running on three different operating systems, that are available today based on the Intel Atom processor Z670. The platform already has more than 35 design wins since its launch in April, with several convertibles, sliders and other innovative designs on shelves now and more coming through the rest of the year.


[Medfield relevance is only upto 00:48.
Please note at 00:27: “… initially on Android, later on MeeGo …”]

Maloney also discussed “Medfield,” Intel’s first purpose-built 32nm platform for smartphones and tablets.  “Medfield” has been optimized for both low power and high performance and will deliver long use-time, rich media and gaming, and advanced imaging capabilities. To illustrate this point in tablets, Intel showcased a “Medfield” design running Google Android* 3.0 (“Honeycomb”) for the first time. In production later this year, the platform will enable sub-9mm designs that weigh less than 1.5 pounds for tablet designs in market the first half of 2012. It will support a range of operating systems including Android and MeeGo.

According to Maloney, “The work Intel is doing with the Intel® Atom™ processor roadmap, coupled with the significant changes we are making to our Intel® Core™ processor roadmaps, will continue to enhance Intel’s ability to deliver complete hardware solutions with a choice of software platforms across a full spectrum of computing — from back-end servers that power the cloud to the billions of devices that access the cloud.”

Computing Becomes More Personal at Computex [June 7, 2011] (emphasis is mine)

Reflecting on Computex last week, I’m once again in awe of all the time and energy across the company (and around the world!) goes into pulling off this event. For Intel, it was a great show. We highlighted several technologies and innovations that will push the envelope when it comes to enhancing what we’re calling “companion computing.” As Intel Executive Vice President Sean Maloney pointed out in his keynote, “computing is taking many forms” and Intel innovation is the “catalyst” for exciting new technologies that will empower our mobile lifestyles.

I hope you heard our big news around the introduction of a brand new category of ultra-slim laptops called “Ultrabooks,” targeted to penetrate 40 percent of the market by end of 2012.

Along that same vein, the Netbook and Tablet Group at Intel, made some exciting disclosures to help meet the varied expectations of the companion device market. One of those was “Keeley Lake,” a brand new, convertible design based on the upcoming Atom netbook platform, “Cedar Trail.”  With its swivel and fold monitor design, “Keeley Lake” packs in the power and performance of a netbook and the functionality of a tablet.

It will have more than 10 hours of battery life and will include Rapid Start, Smart Connect and Intel Wireless Display for displaying content on TVs and PC Synch.

Intel also highlighted “Medfield,” its first purpose-built 32nm platform for smartphones and tablets. Optimized for low power, high performance and longer use-time, these processors will be in production later this year and you can see “Medfield”-based tablets out in the market in the first half of 2012.

Both “Keeley Lake” and “Medfield” will support a range of operating systems including Windows, Google Android and MeeGo.

Speaking of MeeGo, the ecosystem around MeeGo-based netbooks is expanding. At Computex devices such as the Acer Aspire One Happy series, the Asus Eee PC X101, the Lenovo IdeaPad S100 and Samsung N100 were introduced. These systems are based on the new 1.33 GHz single-core Intel® Atom™ processor N435 and will provide new levels of affordability for market expansion.

At the show, we demonstrated the traction our formerly codenamed “Oak Trail” platform, now the Intel Atom processor Z670, has received since it began shipping in April. “Oak Trail” has garnered huge market acceptance and already has more than 35 design wins, 10 of which were showcased on the Computex stage. In addition, several convertibles and sliders are on shelves now, with more coming through the end of the year.

Mobile computing is indeed taking many new forms and I’m looking forward to the future to see how these shapes evolve. Computex 2011 has definitely set the tone for the exciting times ahead!

End of updates from Computex 2011

Intel pushes Android plans [April 14, 2011]

Intel, in the third quarter of 2011, is set to announce a new plan for tablet PCs – PRC Plus, pushing an Intel/Android 3.0 platform, after nearly half of year of negotiations with Google, according to sources from notebook players. However, Intel declined to comment on market rumors.

The sources pointed out that the PRC Plus plan is to use Intel processor’s advantage of stronger performance than ARM-based processors and improve on the operating system’s user interface and user experience. The new plan is also expected to save costs from Windows licensing fees for downstream vendors.

In addition to pushing an Intel/Android 3.0 platform, Intel is also set to adopt a similar strategy as in the PC industry and pay a subsidy of US$10 for each Intel CPU-based tablet PC to attract first-tier notebook vendors.

Asia-based Acer, Lenovo and Asustek Computer have all agreed to start up new netbook projects in the second half of 2011, while Cisco is also set to launch devices adopting Oak Trail/Android 3.0 targeting the enterprise market, the sources added.

As Android for tablets falters, opportunity for Intel [CNET, April 15, 2011]

Intel has been criticized here and in other venues for being late to the tabletparty. But Android’s slow start in tablets may mean latecomers aren’t necessarily losers.

Intel was demoing an Atom-based tablet at its developer conference in Beijing this week

Intel was demoing an Atom-based tablet at its developer conference in Beijing this week (Credit: Intel)

A stroke of serendipity has arrived in the form of a tepid consumer reception so far for tablets beyond Apple’s iPad. Sales of the Motorola Xoom are, to date, anemic, while the sell-through to consumers of Samsung’s Android tablet has also been underwhelming.

And Digitimes reported todaythat tablet suppliers Asus and HTC are delaying Android tablet rollouts.

Meanwhile, RIM’s BlackBerry PlayBook–which is more like an appendage to a BlackBerry phonethan a standalone tablet–is not targeted at the high-volume consumer space.

So, with tablets based on chips from companies like Nvidia (Xoom, Samsung Galaxy Tab) and Texas Instruments (PlayBook) not likely flying off the shelf, are Intel’s chances any better now?

“The door to this market is open. The longer it takes for these other products to get rolling, the more opportunity there is for Intel,” said Richard Shim, an analyst at DisplaySearch.

But:
No hope: Intel’s new Oak Trail chip headed for tablet limbo [Ars Technica, April 13, 2011]

Everything about the Android tablet experience, from the hardware and software to the price point, is inferior to the iPad. So what hope is there for Intel’s Oak Trail to swoop in and change the game?

There is no hope, but that’s not really the point of Oak Trail. Intel’s latest stab at an MID/tablet-oriented hardware platform is just one more step on its long march to the smartphone, a destination it’s unlikely to reach until it gets a future Oak Trail successor down to 22nm. Until then, Intel will keep producing these “tablet” chips, which will find their way into designs from a number of OEMs, some of which are neat in a gimmicky sort of way, and none of which are likely to sell well.

If netbooks were still selling like hotcakes, this could significantly improve Oak Trail’s prospects, because it will be a solid netbook part. But they aren’t, so we’re left to watch Intel mark time in this fashion for another year or so until it finally catches up to the ARM ecosystem.

Intel does fondleslabs with Atom ‘Oak Trail’ [The Register, April 11, 2011]

Monday’s announcement of the Oak Trail rollout, while welcome news to Intel fans, may not be “longer-term” enough to make significant inroads into a market now dominated by ARM variants. Although it’s too soon to tell, those same fans may have more reason to hope that the soon-to-follow Cedar Trail might have the chops to move the Intel architecture into a critical mass of “Companion Computing” devices.

Doug Davis: Devices and the Future of Personal Computing [Keynote webcast, April 12, 2011] (some parts transcribed here with their corresponding slides)

Intel Doug Davis about the Moore's law at IDF Beijing 2011 -- 12-April-2011Intel Doug Davis Faster - in 3 years fm 45nm to 22nm at IDF Beijing 2011 -- 12-April-2011.jpg
[8:20] According to the Moore’s law every two year we delivered a new generation of process technology. … Our 32 nm technology – for example – deliveres 25% increase in performance at the same power level, at the same leakage, OR we can deliver 10X lower leakage at the same performance level [8:41]

[8:59] Now Intel is accelerating the Atom SoC road map. Over the next several years we’re going to move faster than Moore’s law. … Our 45 nm volume products are shipping today. 32 nm will ship in volume over the next 6 months, and 22 nm will be in volume within 24 months. [9:25]

Intel Doug Davis on Atom proc evolution at IDF Beijing 2011 -- 12-April-2011
[9:38] The 1st generation of Atom processor was built on 45 nm technology. That product line brought about 10X thermal power reduction vs. our lowest power Celeron products. The 2nd generation Atom added a new set of power management capabilities and features. The focus there was to drive idle power at platform level down by 50X and we beat our own goals.

Our 3d generation Atom will continue to bring new architectural innovations to improve performance and power. With 10X lower leakage on the 32 nm SoC process enables longer standby and idle power improvements as well.

Our 4th generation of Atom will again continue to drive new architectural innovations , and performance and power. It will be built on 22 nm process technology. The most important benefit of 22 nm process technology is to continue to provide very low leakage, and [it] also will provide about 2X reduction in active power along with about 2X improvement in transistor density as well. All this compared to our 32 nm process technology. [10:55]

Intel Doug Davis on Features for the New Netbook Experience at IDF Beijing 2011 -- 12-April-2011
[14:00] … [New] features [on the upcoming 32 nm Cedar Trail] we are bringing to these new netbook experiences:

We will have things like Intel Wireless Display that allows to project what is on the screen of your netbook onto a larger system like the television in your home.

Intel Wireless Music which allows you to take a playlist on your netbook and to be able to stream it to almost any power speakers in your home. You can listen to that music while you are looking at those pictures from your last vacation.

Always Updated is the technology that keeps tweets and RSS feeds, and e-mail, all of those types of things updated on your netbook even when it is in standby. So when you open up the system and you want to do something all of your information is up to date.

The Intel App Up allows you to have applications from thousands of different developers.

PC Sync is a great technology that allows you to seamlessly connect all the devices in your home so that they stay in sync automatically.

And my personal favorite is Fast Flash Standby. This allows you to be able to come up and use the device instantly. It is really [the case that] the device is ready for a new meeting. [15:24]

Netbook Nation: IDF Beijing 2011 Round Up [April 15, 2011] (emphasis is mine)

If you want the inside scoop on what went on at IDF Beijing 2011 you’ve come to the right place. Netbook News was the only English speaking blog at the Chinese conference. So what went on? We’ll we’ve got a video showing you our favorite products and announcements below, but if you perfer reading, I’ll spell it out for you. Cedartrail Intel’s latest Netbook platform was launched. No details on performance gains, but three new features were added: Intel Wireless Streaming [rather: Wireless Display], Intel [Wireless] Music and Wireless file sharing [rather: PC Sync]. During the Day 1 Keynote we were able to grab a video of the on stage demo in case you’re curious. [the demo of those 3 features is from [4:44] to [6:08] of the below video]

Oak Trail was officially announced with tablets hitting the streets in May. So far all the tablets are 10.1 inches and about 10mm thick. Nothing to get too excited about as we have yet to see what kind of battery life we might be getting. Some tablet manufactures like Evolve Three came out with a unique design integrating a kick stand and keyboard into the hard cover. We’ve included a hands on in the Netbook Nation video if you’re keen to grab a look. [see between 2:40 and 3:45]

Evolve III Convertible with a stand at IDF Beijing 2011 -- 13-April-2011Evolve III Convertible with keyboard integrated into the hard cover at IDF Beijing 2011 -- 13-April-2011

Evolve III Convertible with keyboard integrated into the hard cover #2 at IDF Beijing 2011 -- 13-April-2011Evolve III Convertible with keyboard integrated into the hard cover #3 at IDF Beijing 2011 -- 13-April-2011

Taking a look at gaming hardware there was only one notable announcement and that was by Razer who is bringing the Switchblade, the most innovative Oak Trail device to date to the Chinese market first. And Tencent, China’s largest ISV is going to be providing the installed gaming user base! Razer and Tencent are bring four immensely popular online games with roughly 600 million monthly gamers to mobile. Razer is going to focus optimization of the Switchblade on League of Legends as well as Dungeon & Fighter, Crossfire and QQ Speed. Tencent sees 130 million active monthly users between the four games and views Oak Trail as the mobile computing platform able to deliver a powerful gaming experience. Though the Switchblade is currently running Windows 7, both Tencent and Razer concluded that they were interesting in the possibility of delivering MeeGo on the device.

So check out the video below that also shows off a special PRC skin of the MeeGo tablet UI! [see between 6:16 and 8:24]

http://www.netbooknews.com

Intel Developer Forum: Executives Talk Evolution of Computing with Devices that Touch People’s Daily Lives [April 11, 2011]

Doug Davis: Reinventing Personal Computing for Devices
During his keynote presentation, Davis discussed how companion computing devices, including netbooks, tablets and other devices are tranforming the world we live in through personal, mobile and connected experiences. He described how Intel, over the next 3 years, is accelerating the Intel Atom product line on a pace faster than Moore’s Lawto deliver increased battery life, enhanced performance and new features for amazing user experiences.

Davis also unveiled the highly anticipated Intel® AtomTM Z670 processor and Intel® SM35 Express Chipset platform, formerly codenamed “Oak Trail,” with a range of innovative tablets and form factors. These devices are available from leading customers with operating system of choice including Android*, Windows 7* and MeeGo* starting in May.

Highlighting the evolution of netbooks, Davis also disclosed “Cedar Trail,” Intel’s next-generation netbook and entry-level desktop platform. Based on Intel’s leading-edge 32nm process technology, “Cedar Trail” will include more than 10 new features that will improve media, graphics and power consumption in upcoming netbooks. The chip’s design, efficiencies and latest manufacturing process technology will enable fan-less, fully enclosed and thus ultra-sleek devices. Davis said other new features will be disclosed in the coming months, with the processor due in the second half of the year.

Renée James: Creating the Ultimate User Experience
During her keynote, James discussed Intel’s transition from a semiconductor company to a personal computing company, and emphasized the importance of delivering compelling user experiences across a range of personal computing devices. To develop and enable the best experiences, James announced a strategic relationship with Tencent*, China’s largest Internet company, to create a joint innovation center dedicated to delivering best-in-class mobile Internet experiences. Engineers from both companies will work together to further the mobile computing platforms and other technologies.

James also announced new collaborations for the Intel AppUpSM center and the Intel AppUp Developer Program in China to help assist in the creation of innovative applications for Intel Atom processor-based devices. Chinese partners supporting this effort include Neusoft*, Haier* and Hasee* and Shenzhen Software Park*.

Oak Trail Press Deck [April 8, 2011] slide #12:

Intel Atom Z6xx Oak Trail processor with SM35 Express Chipset -- 8-April-2011

Intel® Atom™ Processor Z670 (512K Cache, 1.50 GHz) (some extracted specification)

# of Cores         1
# of Threads    2

Max TDP          3 W

Tray 1ku Budgetary Price    $75.00

Max Memory Size                     2 GB
(dependent on memory type)

Integrated Graphics                 Yes
Graphics Base Frequency        400 MHz

Intel® Hyper-Threading Technology        Yes

Enhanced Intel SpeedStep® Technology  Yes

Enhanced Intel SpeedStep® Technology is an advanced means of enabling very high performance while also meeting the power-conservation needs of mobile systems. Conventional Intel SpeedStep Technology switches both voltage and frequency in tandem between high and low levels in response to processor load.

More information:
Oak_Trail_Atom_Processor_Factsheet [April 8, 2011]
Embedded_Oak_Trail_Factsheet [April 8, 2011]
Oak_Trail_Press_Deck [April 8, 2011]
Oak_Trail_Press_Presentation [April 8, 2011], from which one slide is worth to show here:

Intel IDF Beijing 2011 Netbook -- Tablet relationship in terms of tasks

Intel® Atom™ Processor Z650 (512K Cache, 1.20 GHz)

The same specifications except the clock speed and there is no price given.

Intel® SM35 Express Chipset (some extracted specification)

Product Name                Intel® 82SM35 PCH
Code Name                     Formerly Whitney Point

Max TDP                         0.75 Watts

Integrated Graphics     Yes

Graphics Output            HDMI

More information: Intel® SM35 Express ChipsetOverview

Intel, on the go [April 16, 2011]

Intel has finally taken an important step in its shift toward making chips for mobile devices, ending a year of speculation.

The processor manufacturing giant on Monday launched a new processor, a low-power version of Intel chips slated for tablets, notebooks and smartphones.

The next-generation Intel Atom processor platform, formerly code-named “Oak Trail,” will appear in 35 tablet computers and other mobile devices, including those made by Lenovo and Fujitsu, in May and throughout 2011, California-based Intel announced.

Other device makers using the new Atom Z670 include Motion Computing, Razer and Viliv. The new chip, like other processors from the line, supports Google Android, MeeGo and Windows operating systems.

With the launch of the new Intel Atom processor platform, Intel is finally making progress in the world of chip manufacturing for mobile devices, which has been predominantly occupied by the Cambridge-based ARM.

During the Intel Developer Forum (IDF) in Beijing, which opened on Tuesday and ended on Wednesday, Intel also announced that its AppUp center, currently optimized for netbooks and laptops, will be extended to support mobile devices, including tablets and smartphones, in the near future.

The localized Intel AppUp center and Intel developer program for the Chinese market, in cooperation with some local partners, is also expected to debut at the end of the year, Intel said during the IDF. The chip giant also announced at the forum the launch of a joint innovation center with Tencent to focus on mobile computing platforms.

Steering away from purely serving as a technology provider to creating a more user-friendly experienceis a tough job which cannot be done overnight, Yang Xu, president of Intel China, told reporters during the IDF.

Razer Switchblade


San Diego, California-based gaming hardware producer Razer showcased at the forum its gaming handheld concept device Switchblade, powered by the new Intel Atom processor. Running on Windows 7, the handheld, with a size of 172mm x 115mm x 25 mm, supports both WiFi and 3G. The gadget combines a new dynamic tactile keyboard and a multi-touch-screen, and, if required, a mobile gaming mouse.

As a concept for now, the device is expected to be available soon in the market, but its exact availability and pricing remains uncertain.

Evolve III Maestro C tablet
[A stand can be kicked off as well as a wireless keyboard has been integrated into the hard cover so the cover is freely detachable. See the excerpts from the video hands-on in the “Netbook Nation” article seen before. A truely innovative design.]

Sydney-based tablet maker Evolve III will join the likes of Lenovo and Fujitsu to become the first batch of manufacturers to use the new Intel Atom Z670 processor. The firm unveiled at the IDF its Maestro Convertible tablet, based on a 1.5-gigahertz Intel Z670 processor. The tablet, featuring a 10.1-inch capacitive touch display, is convertible and will be offering a triple booting of Windows 7, Android and MeeGo.

The weight of the device is 910g. The device, which mainly targets a business clientele, will first go on sale in the US and Europe around June, retailing for $729, according to Warrick Dainter, executive director of the Australian tablet maker. The device is also expected to hit the Chinese market in July or August, which will be the first launch of the firm’s products in China, Dainter said.

More information:

From Intel Newsroom:

Intel IDF Beijing 2011 fujitsu-stylistic_tablet Fujitsu stylistic tablet

The Fujitsu Stylistic Q550 is a business-class slate PC designed for the high-security requirements of mobile enterprise computing, and with the Intel® Atom™ processor Z670 inside, the device provides all-day battery life.

Intel IDF Beijing 2011 lenovo-ideapad_slate_frontbackIntel IDF Beijing 2011 lenovo-ideapad_slate_stylus

Lenovo Ideapad Slate

The new Intel® Atom™ processor Z670 inside Lenovo’s IdeaPad Slate enables reduced power consumption, extended battery life and full 1080p HD video support. The Lenovo IdeaPad Slate is powered by the new Intel® Atom™ processor Z670, as well as 2GB of RAM and a 30GB SSD for storage with a form function offering both finger and stylus input.

Intel IDF Bejing 2010 motion-cl900tablet_pc_stylusIntel IDF Beijing 2011 motion-cl900tablet_pc_case

Motion CL900 Tablet PC

The Motion CL900 tablet is the first 10-inch, rugged tablet that enables both touch and stylus input on the display along with a full day of battery life using Intel’s next generation Intel® Atom™ processor Z670. The CL900 incorporates the new Intel® Atom™ processor Z670 to provide the ideal balance between power and battery consumption while running multiple enterprise applications. The new Intel® Atom™ processor Z670 inside the Motion CL900 enables lighter devices, allowing users to work faster and more effectively in today’s decentralized work environments.

Intel IDF Beijing 2011 viliv-X70  Viliv X70

The slimmest Windows 7 tablet yet, the Viliv X70 Slate offers a custom-split keyboard to ease thumb typing, Clear Type LCD screen and an Intel® Atom™ processor Z670 to provide the ideal balance between power and battery consumption.

New Intel® Atom™ Processor for Tablets Spurs Companion Computing Device Innovation [April 11, 2011]

Company Outlines Plans to Accelerate Intel Manufacturing Lead with Intel® Atom™ Processor Family and Move Faster than Moore’s Law
Intel Corporation today announced that the Intel® Atom™ platform, formerly codenamed “Oak Trail,” is now available and will be in devices starting in May and throughout 2011. Over 35 innovative tablet and hybrid designs from companies including Evolve III*, Fujitsu Limited*, Lenovo*, Motion Computing*, Razer*, and Viliv* are based on “Oak Trail” and running a variety of operating systems.

In addition, at the Intel Developer Forum in Beijing, the company will give a sneak peak of its next-generation, 32nm Intel Atom platform, currently codenamed “Cedar Trail.” This solution will help to enable a new wave of fanless, cool and quiet, sleek and innovative netbooks, entry-level desktops and all-in-one designs.

“The new Intel Atom ‘Oak Trail’ platform, with ‘Cedar Trail’ to follow, are examples of our continued commitment to bring amazing personal and mobile experiences to netbook and tablet devices, delivering architectural enhancements for longer battery life and greater performance,” said Doug Davis, vice president and general manager of the Netbook and Tablet Group at Intel. “We are accelerating the Intel Atom product line to now move faster than Moore’s law, bringing new products to market on three process technologies in the next 3 years.”

The new Intel® Atom™ processor Z670, part of the “Oak Trail” platform, delivers improved video playback, fast Internet browsing and longer battery life, without sacrificing performance. The rich media experience available with “Oak Trail” includes support for 1080p video decode, as well as HDMI. The platform also supports Adobe* Flash, enabling rich content and Flash-based gaming.

With these significant improvements in power-efficient performance, the Intel Atom processor Z670 allows applications to run on various operating systems, including Google* Android*, MeeGo* and Windows*. This unique flexibilitydelivers both new experiences and more choice when it comes to tablets and hybrid designs that combine the best features of the netbook and tablet together.

The platform also helps deliver smaller, thinner and more efficient devices by packing integrated graphics and the memory controller directly onto the processor die. The processor is 60 percent smaller than previous generations with a lower-power design for fanless devices as well as up to all-day battery life1. Additional features include Intel® Enhanced Deeper Sleep that saves more power during periods of inactivity as well as optimized Intel SpeedStep® technology. An integrated HD decode engine enables smooth 1080p HD video playback at a fraction of the power consumption.

In addition, Intel Atom Z670 processors come with the Intel® SM35 Express Chipset, delivering a lead-free2, halogen-free3 design with high-speed USB 2.0 for greater performance and Intel® High-Definition Audioto enable premium home theater sound.

Also ideal for small form-factor and portable embedded designs, the platform provides an excellent solution for a range of tablets in retail, medical and industrial applications. Solutions such as mobile clinical assistantsallow medical staff to directly input data into patients’ electronic files and avoid paper charting. This can result in a reduction in errors, better workflow, higher productivity and reduced paper handling and overhead costs. In addition to the Intel Atom Z670, Intel is offering the Intel® Atom™ processor Z650 for embedded devices with 7-year lifecycle support on Windows and MeeGo operating systems.

Based on Intel’s leading-edge 32nm process technology, the next-generation “Cedar Trail” platform will feature improvements in graphics capabilities including Blu-ray 2.0 support, a dedicated media engine for full 1080p playback and additional digital display options including HDMI output and DisplayPort. New features will include Intel® Wireless Music, Intel® Wireless Display, PC Synch and Fast Boot. In addition, the enhancements made in power consumption and TDP will enable fanless designs with longer battery life. This means great acoustics without the hum of a fan and improved ruggedness and aesthetics of the design. Intel is currently sampling “Cedar Trail” to all major OEMs and ODMs. Users can look forward to a new generation of innovative mobile and desktop designs based on the “Cedar Trail” platform in the second half of 2011.

More information:

Maestro Tablet Runs Three Operating Systems [Jan 18, 2011]

IFP: Is this the first tablet that can switch between Android, MeeGo and Windows operating systems?

Warrick: Yes, we believe we will be the first to offer a triple boot OS for customers.  We have been working on the dual boot tablets for a long time, working to get the boot interface to run nice and smoothly. Now the hard part is over. We can offer MeeGo over to the dual boot tablet making it a triple boot really because of the in-depth work that we are going with Intel directly.

We would like to work with Honeycomb, however we are devoting most of our efforts to make sure that MeeGo and Windows 7 is 100 percent supported, as we feel that the new MeeGo platform alongside Windows 7 is a more stable platform over the android platform.

Also, using the devices myself, I can’t live without Microsoft’s PowerPoint and Excel and Outlook while on the go. You can’t beat a company dedicated to creating OS platforms as a main market share product (Microsoft/Win 7). These guys have helped us get through the hard parts of moving an OS ecosystem revolving around keyboard and mouse, over to complete touch integration.

We’re getting 7 percent support on Android, compared to nearly 100 percent support from Microsoft and Intel for the MeeGo and Win 7 platforms.

IFP: How has it been working with MeeGo – what makes it different than Windows and Android?

Warrick:MeeGo has been fantastic. It feels great to me, as it’s on the forefront of the platform. We also felt very proud to showcase the new MeeGo platform (at CES), as a lot of internal people – even the guys working at the MeeGo stand had never seen our version of MeeGo. This was the very latest, genuine version of the MeeGo platform. It is so flexible to work with, and the fact that Intel gives us a world of support to move ahead, is a giant difference to developing on the Android platform, where we’re getting very little support.

IFP: What are some of the technologies or features you like most, ones that help set you apart from other new tablets?

Warrick: Some of the things we have been have been working on with Intel is to try to create the slimmest hard drive. To create a 4mm thick external hard drive, we have had to go through some serious R&D thinking to get around some of the issues associated with developing a product like this. For example, do we sacrifice speed for thickness (SATA port is 6mm thick, as opposed to a 1mm thick Micro USB port)? But in all, we want to deliver the best balance between speed and portability.

Once you get down to the nitty-gritty of things …. it’s the ability to access the hard drive remotely via WiFi. I mean, let’s face it, does everybody always want to be accessing their hard drive by plugging a USB into their SSD? Not really, so why not make it accessible via WiFi and USB? A WiFi-accessible hard drive is kind-of cool, but it’s also something people will find useful.

Intel’s support has allowed us to implant the Intel memory wafer directly into our own transistor with our own driver in the chip rather than an external chip, allowing us to create smaller packaged devices, revolving around a completely customized product, rather than taking an existing product and modifying it.

IFP: Why create a custom hard drive?

Warrick: Business is tough in the hard drive market, so we are in tune to be different, and this has evolved from a need for these devices to exist. Memory constraints for devices such as tablets and mobile phones are getting smaller and smaller because everything is getting held on the cloud. We see the need to still be able to store our data locally, but we want this data to be available to all of our devices, not just the one you plugged into.

on App Up:
From Intel Developer Forum (IDF) Beijing: New Industry Collaborations in China [April 12, 2011]
How to build an AppUp app from a web page using AppUp encapsulator [April 15, 2011]
Calling all web app developers…we’ve got something for you! [April 11, 2011]

The Intel AppUp℠ developer program is excited to announce a new opportunity for web app developers to transform web apps into Intel AppUp℠ center apps. This opportunity, called Intel AppUp™ encapsulator, allows web app developers to expand their customer base and revenue potential by making an app from their existing web code that is compatible and available for the Intel AppUp℠ center.

How does this work? The Intel AppUp™ encapsulator embeds the web code into a native application wrapper (a hybrid app) and then creates installer packages. The native application wrapper integrates the Intel AppUp™ SDK for store authorization and QT WebKit which provides the HTML5 and Javascript engines that execute and render the web app code. After talking with one of the developers, Andy Idsinga, I got so excited because Andy said that this process is relatively simply and doesn’t require anything special to get the web code to work with the Intel AppUp™ encapsulator. In fact, developers can use their own web APIs, 3rd Party APIs, and even other 3rd party widgets. Essentially, the developer builds the web code just like other web apps utilizing html, css and javascript, images and AJAX.

Keep in mind that the developer will still need to test and debug the app. But the cool part about it is that the developer can run Intel AppUp™ encapsulator many times as the developer chooses in order to get the app to its desired final product. Once done, then the developer submits the final product to the Intel AppUp center. It’s just that simple!

For more information about Intel AppUp™ encapsulator, please read the FAQs for detailed information. If I’ve convinced you, and you’re ready to expand your customer, then launch the tool and get started now!

Intel MeeGo 1.2 Tablet UX now open sourced. This and more now on MeeGo.com [April 4, 2011]

Mid February of this year, Intel released the MeeGo 1.2 Tablet UX pre-alpha to our developer community. And now a month later we are happy to announce that this release has been fully open sourced, where it is supported and available under the open source MeeGo project at MeeGo.com. At the time of this post, the open sourced version is pre-alpha and is released as the MeeGo Tablet Developer Preview. Via MeeGo.com:

We are pleased to open up development of the tablet user experience project. This release provides a touch-optimized user interface for MeeGo tablets, introducing the new panels UI concept and including a suite of built-in applications for Web browsing, personal information management and media consumption. This project is a work-in-progress under active development and considered pre-alpha. We welcome your involvement and contributions.

As you likely recall, Intel initially released the MeeGo tablet UX 1.2 pre-alpha in February to coincide with the release of the AppUp SDK beta for MeeGo. This release allowed developers to have the tools & user experience needed to start developing, testing, & submitting tablet applications for AppUp. At the time of initial release the tablet UX could not be fully open sourced, thus was initially released under the AppUp developer program site.

However, with the MeeGo tablet UX released as open source, it sits side-by-side the other device user intefaces (UI’s) from MeeGo.com, such as; the MeeGo Netbook UI, ivi UI, Handset UI and Smart TV UI. Along with these open source device UI’s, the tablet UI is available for the MeeGo community to freely download, support, and contribute to under the MeeGo open source project.

Visit the MeeGo.com site to download the MeeGo Tablet Developer Preview, and get a full list of features and supported hardware.
http://meego.com/downloads/releases/1.2/meego-tablet-developer-preview

Also visit the MeeGo developer portal for AppUp, to get all the information you need to develop and distribute a MeeGo application.
http://appdeveloper.intel.com/meego

MeeGo UX Components

In addition MeeGo.com has released QML based MeeGo UX Components and a cooresponding Wiki.  The MeeGo UX Components make developing for MeeGo devices easier by providing a set UI elements that allow you to quickly build applications that tightly integrate with the look of the MeeGo user experience.

Visit the MeeGo UX Components Wiki
http://wiki.meego.com/MeeGo_UX_Components

This is how App Up has been started:
Industry Support for the Intel Atom Developer Program [Sept 22, 2009]

During his keynote at IDF today, Paul Otellini announced the Intel® Atom™ Developer Program, a framework for creating and distributing applications designed specifically for Intel Atom processor-based devices. For the next level of detail, tune into Renee James’ IDF software keynote tomorrow at 10 a.m. PST where she will go into the program’s specifics and describe the benefits for software developers, ISVs and OEMs. For now, please refer to the Intel Atom Developer Program announcement and appdeveloper.intel.com for more information.

Although the program has just launched, we’ve already received some encouraging words of support from software companies and hardware manufacturers alike. Here’s what some of our partners are saying:

  • “The Adobe Flash Platform enables developers to create and deliver the most compelling applications, content and video to the widest possible audience. We expect the Intel Atom Developer Program will be a great way for the Flash Platform community developing on Adobe AIR to monetize their AIR applications, and we are working closely with Intel to deliver the necessary technology to enable this opportunity on the Atom platform in the future.” – David Wadhwani, General Manager and Vice President, Platform Business Unit, Adobe
  • “Customer adoption of our Intel Atom-based netbooks is exceeding our expectations. Acer is excited to see Intel’s effort in bringing new and innovative applications to netbooks and will use the Intel Atom Developer Program framework to open an application storefront.” – Jim Wong, president, IT Products Global Operations, Acer Inc.
  • “The Intel Atom Developer Program is an integral element of providing a holistic netbook experience for our customers. Asus sees this new development model as an opportunity to encourage developers and ISVs. Asus plans to offer an application store based on this framework in order to make exciting applications available to our customers.” – S.Y. Shian, Vice President and General Manager, System Business Group, Asus
  • “Dell is passionate about providing value for developers. The Intel Atom Developer Program will open a new world of innovation and business opportunity for developers and we look forward to working with Intel to foster the creation of exciting new Windows and Moblin-based netbook applications.” – John Thode, Vice President, Small Devices, Dell Inc.

then later transformed:
Chip Shot: Mobile Apps Hit Netbooks [Sept 14, 2010]:

Intel announced the general release of its first netbook application store for consumers today at IDF, including both free and paid apps for entertainment, social networking, gaming and productivity. The Intel® AppUpSM centerheightens the user experience with applications optimized for the mobility and screen size of netbooks. To encourage consumers to discover new applications, the Intel AppUp Center features a free 24-hour “try before you buy” period for all paid applications. To download a copy of the Intel AppUp center today, visit www.appup.com.

Intel Opens Software App Store, Offers New Intel Atom Chips [Sept 14, 2010]

James: The Best Experiences Are Created on Intel Architecture
During her keynote at Moscone Center West in San Francisco, James outlined how tightly integrated and optimized software and platforms will deliver new levels of performance, along with fresh capabilities and the importance of creating an innovative experience across the personal computing continuum – from PCs to smart phones to tablets and cars, as well as any number of Internet-connected consumer devices.

Emphasizing a seamless experience across operating systems, James introduced general availability of the Intel® AppUpSM center netbook app store for consumers. The Intel AppUp center includes both free and paid apps for entertainment, social networking, gaming and productivity, optimized for a netbook’s mobility and screen size. To encourage consumers to try new applications, Intel AppUp provides “try before you buy” solutions, encouraging consumers to purchase apps they otherwise might not have. The launch was also marked by the availability of Adobe* AIRapplications, as well as apps from companies including Accuweather*, Barnes & Noble*, Funkitron*, Gibson Guitars*, iWin*, Kaplan*, KONAMI*, and Lifetime*.

In an effort to reach netbook owners worldwide, James announced agreements with Best Buy*, UK-based Dixons* and India-based Croma* to outfit each retailer with the Intel AppUp center – pre-installed on netbooks the stores sell, as well as available for current netbook owners to download online. Similarly, James announced plans from ASUS* to ship its version of the Intel AppUp center on netbooks, the “asus app store,” starting in October.

During her keynote, James highlighted the Intel AppUp Developer Program, designed to drive innovative applications for end users and new revenue opportunities for independent developers and software vendors with programs such as the Intel Million Dollar Development fund. Rick Vanner from The Game Creators was recognized as winner of the “Most Innovative Application” in the Intel Atom Developer Challengefor his game titled, “Goals.” James also introduced the “On Intel AppUp” ISV identifier, designed to help developers promote their applications on Intel AppUp center.

James acknowledged seamless experiences are only part of the equation. Open operating systems – such as Intel and Nokia’s* MeeGo*, hosted by the Linux Foundation – allow developers to create, invent and innovate. Pointing to contributions from industry leaders, James discussed MeeGo ecosystem momentum, highlighting a variety of MeeGo-based devices and how third-party software developments and the upcoming MeeGo Web runtime, to be released in October, will make it easier to write applications for these devices. Internet TV pioneer Amino* also joined James onstage to demonstrate how the company is taking advantage of the flexibility and openness of MeeGo to deliver an innovative MeeGo-based smart TV solution.

Gartner: media tablets are the new segment next to mobile PCs and desktops, as well as web- and app-capable mobile phones

Between March 30 and April 13 Gartner delivered quite new research on the IT spending forecasts till the year 2015. This presents a radically changed market outlook best viewed via the following April 5 Gartner webinar slide (warning: Gartner distinguishes between “media tablets” and “mobile PCs” while other sources are referring to “tablet PCs” in general which are including Microsoft legacy tablet PCs and upcoming Windows slates in addition to Gartner’s “media tablets”):

Gartner on PC and Media Tablet Forecast -- 5-April-2011

Follow-Up (Aug 2, 2011):
Acer & Asus: Compensating lower PC sales by tablet PC push [March 29, 2011 with comprehensive update on Aug 2, 2011] which is showing IHS iSuppli’s recent mobile broadband device forecast with constituents of Apple’s dominant position in media tablet space as well as serious technical and market problems with the original version of Honeycomb up to now

Update: Consumer Education on Unique Use Cases Remains Largest Barrier to Media Tablet Adoption, According to Survey [ABI Research, June 13, 2011] (emphasis is mine)

It has been suggested by some that media tablets are slowly killing the netbook market, and that both device types are “cannibalizing” sales of personal computers. But results of a survey of 1,142 consumers conducted by ABI Research in March, 2011 reveal that netbooks and media tablets are actually neck-and-neck in terms of consumer interest. 25% of respondents rated themselves as either “extremely” or “very” interested in acquiring a netbook, while for media tablets, the number was 27%. Purchases of these companion devices are likely to result in a prolonged PC lifecycle and delay replacement.

But according to mobile devices group director Jeff Orr, “Nearly half of those surveyed, however, report that they are either ‘not very’ or ‘not at all’ interested in purchasing a media tablet. The most common reason for the lack of interest is ‘I don’t see the need’, selected by 60% of this group.”

Although media tablets are grabbing today’s headlines, they still face some challenges to adoption. “What activities can media tablets perform that are not already well-addressed by laptop/netbook PCs or smartphones?” Orr asks. “This remains the single largest barrier to consumer interest.”

A little more than half believe that the primary use for the media tablet will be entertainment. In line with this result, entertainment-related applications are the ones that most people report they would likely use on the media tablet:

•       82% intend to use email
•       71% expect to use a web browser
•       57% plan to watch TV or download movies
•       56% intend to use social networking
•       55% plan to play games
ABI Research conducted a similar survey on netbooks in 2009, when interest levels were shown to be higher. Moreover, the netbook use-case appears to be changing, from a focus on productivity applications towards the consumption of entertainment content. Orr says, “This change is consistent with potential buyers realigning expectations to match modern netbook capabilities.”

End of Update

Suggested associate and/or prelimary reading from this trend-tracking blog:
China Mobile repositioning for TD-LTE with full content and application aggregation services, 3G [HSPA level] is to create momentum for that [June 18, 2011]
Acer repositioning for the post Wintel era starting with AMD Fusion APUs [June 17, 2011]
Barnes & Noble NOOK offensive [May 25, 2011]
Microsoft on five key technology areas and Windows 8 [May 24, 2011]
E Ink and Epson achieve world-leading ePaper resolution [May 23, 2011]
Chromebook / box with Citrix Receiver going against Microsoft [May 12, 2011]
Amazon Tablet PC with E Ink Holdings’ Hydis FFS screen [May 3, 2011]
E Ink Holdings EPD prospects are good [April 30, 2011]
Acer’s decision of restructuring: a clear sign of accepting the inevitable disintegration of the old PC (Wintel) ecosystem and the need for joining one of the new ecosystems under formation [April 1, 2011]
Acer & Asus: Compensating lower PC sales by tablet PC push [March 29, 2011]
ASUS Eee Slate based Windows marketing from Microsoft [March 21, 2011]
ASUS, China Mobile and Marvell join hands in the OPhone ecosystem effort for “Blue Ocean” dominance [March 8, 2011]
Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [Feb 21, 2011]
Kinoma is now the marvellous software owned by Marvell [Feb 15, 2011]
Marvell to capitalize on BRIC market with the Moby tablet [Feb 3, 2011]
Changing purchasing attitudes for consumer computing are leading to a new ICT paradigm [Jan 5]
CES 2011 presence with Microsoft moving to SoC & screen level slot management that is not understood by analysts/observers at all [Jan 7]
Android 2.3 (Gingerbread) and 3.0 (Honeycomb) [Dec 30, 2011]
Hanvon – E-Ink strategic e-reader alliance for price/volume leadership supplementing Hanvon’s premium strategy mostly based on an alliance with Microsoft and Intel [Dec 21, 2011]
Intel’s industry position and prospects for years ahead [Dec 9, 2010]

For surrounding details on the new Gartner research see the presentation from the IT Spending Forecast, 1Q11 Update [April 5, 2011] Gartner webinar.

Regarding the bright prospects of the media tablets one should consider the following Gartner press releases and related blog posts as well:

Gartner Says Apple iOS to Dominate the Media Tablet Market Through 2015, Owning More Than Half of It for the Next Three Years [April 11, 2011]

Despite mounting competition from other operating systems (OSs), Apple’s iOS will continue to own the majority of the worldwide media tablet through 2015, according to Gartner, Inc. Due to the success of Apple’s iPad, iOS will account for 69 percent of media tablet OSs in 2011, and represent 47 percent of the media tablet market in 2015.

Gartner analysts said Apple iPad did to the tablet PC market what the iPhone did to the smartphone market: re-invented it. A media tablet is not just a different form factor to perform the same tasks that can be done on a PC. Tablets deliver a richer experience around content consumption, thanks to the ecosystem they support. The richer the ecosystem, the stronger the pull for consumers.

“Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering on hardware and then trying to leverage the platform ecosystem,” said Carolina Milanesi, research vice president at Gartner. “Many, however, are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services and overall user experience. Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realize that the better chance they have to compete head-to-head with Apple.”
Google’s Android OS is forecast to increase its worldwide share of the media tablet market from 20 percent in 2011 to 39 percent in 2015 (see Table 1). Analysts said Google’s decision not to open up the Honeycomb, its first OS version dedicated to tablets, to third parties will prevent fragmentation, but it will also slow the price decline and ultimately cap market share.

“Volume will be driven by support from many players, the ecosystem of applications for tablets getting more competitive and some platform flexibility allowing lower price points,” said Roberta Cozza, principal analyst at Gartner. “The new licensing model Google has introduced with Honeycomb enables Google to drive more control, allowing only optimal tablet implementations that don’t compromise quality of experience. This might mean that prices will drop at a slower pace than what we have seen in the smartphone market.”

Table 1
Worldwide Sales of Media Tablets to End Users by OS (Thousands of Units)

 OS 2010 2011 2012 2015
iOS   14,766   47,964    68,670   138,497
Market Share (%) 83.9 68.7 63.5 47.1
Android 2,502 13,898 26,382 113,457
Market Share (%) 14.2 19.9 24.4 38.6
MeeGo 107 788 1,271 3,057
Market Share (%) 0.6 1.1 1.2 1
WebOS 0 2,796 4,245 8,886
Market Share (%) 0 4 3.9 3
QNX 0 3,901 7,134 29,496
Market Share (%) 0 5.6 6.6 10
Other Operating Systems 234 432 510 700
Market Share (%) 1.3 0.6 0.5 0.2
Total Market 17,610    69,780    108,211    294,093

Source: Gartner (April 2011)

With the migration of Blackberry devices to QNX – the OS used on the Blackberry PlayBook – in 2012, RIM will be able to offer users a consistent experience across its whole product portfolio and create a single developer community. While QNX is a strong platform that delivers on performance, graphics and multitasking features, Gartner analysts said success in the media tablet market will be driven by richness of ecosystem.

“It will take time and significant effort for RIM to attract developers and deliver a compelling ecosystem of applications and services around QNX to position it as a viable alternative to Apple or Android. This will limit RIM’s market share growth over the forecast period,” Ms. Milanesi said. “It will be mainly organizations that will be interested in RIM’s tablets because they either already have RIM’s infrastructure deployed or have stringent security requirements.”

Gartner analysts said platforms such as MeeGo and WebOS, which currently have a weak presence in the smartphone market, will have a limited appeal unless they can grow that business.

“Smartphone users will want to buy a tablet that runs the same operating system as their smartphone. This is so that they can share applications across devices as well as for the sense of familiarity the user interfaces will bring,” Ms. Milanesi said. “Vendors developing on Android should be prepared to see more cross brand ownership as some users might put OS over brand when it comes to the purchasing decision. Improvements on usability and brand recognition are the strongest differentiators they can focus on.”

A media tablet is a device based on a touchscreen display (typically with a multitouch interface) whose primary focus is the consumption of media. The devices have screens with a diagonal dimension that is over 5 inches and may include screens that are as large as is practical for handheld use, roughly up to 15 inches. The media tablet runs a lightweight OS such as Android and iOS that is more limited than, or a subset of, the traditional fully featured OS such as Windows.

Gartner’s detailed forecast is available in the report “Forecast: Media Tablets by Open Operating System, Worldwide, 2008-2015.” The report is available on Gartner’s website at http://www.gartner.com/resId=1624614.

Gartner Says Media Tablets Help Drive Worldwide IT Spending Up 5.6 Percent in 2011 [March 30, 2011]

Gartner has added media tablets, such as the iPad, to its computing hardware spending estimates beginning this quarter. Including media tablets has increased Gartner’s computing hardware growth outlook from 7.5 percent to 9.5 percent for 2011 (see Table 1). Worldwide media tablet spending is projected to reach $29.4 billion in 2011, up from $9.6 billion in 2010. Global spending on media tablets is forecast to increase at an annual average rate of 52 percent through 2015.

The addition of media tablets, reinforced by an expected additional decline in the value of the dollar, accounts for the increase in top-line growth,” said Richard Gordon, research vice president at Gartner. “Absent the addition of media tablets, the forecast would have slightly declined in constant-dollar terms; however, with their addition, there’s virtually no change in underlying forecast growth at the level of overall IT.”

Gartner analysts said this stable forecast outlook comes despite political unrest in the Middle East, while the impact on IT markets of the recent natural disasters in Japan is yet to be fully understood.

How much will be spent on Media Tablets in 2015? [March 30, 2011] (emphasis is mine)

Our latest global IT spending forecast is released today and for the first time we’ve included Media Tablets in our spending estimates.

Big deal you might think … what took you so long? And anyway, what difference would a few Media Tablets make to the overall numbers?

The trouble with forecasting the market for new electronics devices is that we need to beware of the hype; for every gadget that achieves market success there are dozens of failures. That said, sometimes it becomes clear early on that a new product is going to live up to expectations of rapid market adoption and that’s the case with Media Tablets, whose time has definitely come.

In our latest forecast update, the 1Q11 iteration, we estimate that about $10B was spent on Media Tablets last year – that’s about 18 million units at an average priced of $550 each. In 2015, we forecast that close to 300 million (!) units will ship with an average price of $250 each– I’ll do the math for you; that’s nearly $80B in annual spending on Media Tablets!

We recently downgraded our PC forecast through 2015, partly because we assume some substitution of PCs by Media Tablets. Nevertheless, spending on PCs and Media Tablets combined is forecast to be about $400B in 2015, with Media Tablets taking a 20% share.

For more detail of our latest global IT spending forecast, including an early assessment of the impact of the recent natural disasters in Japan and the political unrest in the Middle East, check out IT Spending, Worldwide, 1Q11 Update

Most recent IT spending forecasts are always available here: www.gartner.com/quarterly-it-forecast

Then Gartner delivered its next webinar on the iPad and Beyond: The Media Tablet in Business [April 13, 2011]

Here the company took an extended look to the market as best represented by these two slides from the attached to the webinar presentation:

Gartner on Common Target Devices -- 13-April-2011

Gartner on Media Tablets in the Larger Scheme -- 13-April-2011

So what is the story?Here Gartner’s message is the following (extracted as text from the slides which follow the above two):

    1. Computing Behavior Changes, as reported by mobile salesforce workers per:
      – laptop/smartphone scenarios:
      >>> 7 sessions with 24.0 mins duration for laptops
      >>> 26 sessions with 1.5 mins duration for smartphones
      – laptop/[media] tablet/smartphone scenarios:
      >>> 4 sessions with 36.0 mins duration for laptops
      >>> 12 sessions with 7.0 mins duration for [media] tablets
      >>> 19 sessions with 1.2 mins duration for smartphones
    2. Tablets and Smartphones Will Be Elements of Other Products and Systems
    3. Apple iOS: The Bechmark:
      – Consumer first, enterprise second
      – Third Party Management Tools
      – Weak in integrated collaboration, social application support, cloud services
      Recommendation for Enterprise CIOs: Consider to meet user demand and for near-term projects
    4. Google Android: Momentum
      – Fast innovator, not afraid to experiment
      – Surpasses Apple in overall features
      – Fragmentation is a major threat
      – Weak app validation
      Recommendation for Enterprise CIOs: Consider with enterprise-aware supplier
    5. RIM QNX: Enterprise Focus
      – QNX: stable OS but with new UI
      – Catch-up on apps and ecosystem
      Recommendation for Enterprise CIOs: Consider if already a Blackberry shop; Watch app availability, Android support
    6. Microsoft Windows 7: Legacy
      – “Heavy” OS in cost and resource requirements
      – Tablet OS on ARM not due until 2012
      Recommendation for Enterprise CIOs: Consider for traditional tablet PC hardware refresh, hardened legacy apps and meeting endpoint security demands
    7. HP WebOS: Coming from Behind
      – Focus on sync across platforms
      – Potential as strong enterprise player
      – Major work required to build apps store and ecosystem
      Recommendation for Enterprise CIOs: Watch ecosystem and apps
    8. HTML 5 Gets Strong Support
      – APIs include:
      >>> Offline Web applications
      >>> Canvas tag for 2D drawing
      >>> Offline storage database
      >>> Document editing
      >>> Drag and drop
      – Will the OS be relevant in the future?
      >>> Backing from Apple, Google, Nokia and others
      – JavaScript performance becomes important
      – Expect HTML extension and browser incompatibilities; Mobile Enterprise Application Paltforms can help

The press release Gartner Says There’s No Reason to Delay, CIOs Should Be Experimenting With Media Tablets in Business [April 5, 2011] provided these encouragement for enterprise IT (emphasis is mine):

Media tablets are presenting a variety of new opportunities for businesses, but they are also requiring a new set of policies, technologies and skills for enterprises, according to Gartner, Inc.

CIOs are determined not to make the same mistakes they made with smartphones, which were often written off early as expensive and frivolous toys, or executive status symbols— which then left room for more inventive leaders who saw the competitive advantage that mobile applications would bring,” said David Willis, research vice president at Gartner. “They are also more willing to see that they don’t need to supply and manage every device that employees use at work: Consumerization is here to stay, and moving very fast. If you can think of an application for tablets, your competition may well be thinking in the same way — and acting on it. It is time to explore the use of media tablets in business.”

The impact of the media tablet in the eyes of the public is much greater than would be believed from the number of units shipped. Gartner expects media tablet shipments to be approximately 69 million in 2011, which is only a small fraction of the total number of application-capable mobile devices, such as smartphones. Yet already the impact of the device on other forms of computing is great.

The media tablet device itself is only part of the story. Gartner analysts said the packaging of hardware and software that Apple created with the iPad, along with the ecosystem of applications and media that surrounded it has made the real difference. Media tablets present a variety of new opportunities for business, while supplementing traditional uses of notebooks and smartphones.

The iPad, and the larger wave of media tablets, has captured the imagination of business leaders. Some companies have issued them to business and IT leaders in the spirit of exploration. Others see areas in which they can use media tablets to bring computing into settings that were not practical or were too cumbersome to use traditional approaches,” said Mr. Willis. “For the consumer, the iPad brought a casual but rich experience into the living room, or the train, or while waiting in line at the bank. In turn, IT organizations are finding new places where tablets can deliver information and media in new ways.”

Mr. Willis pointed out that companies that had already recognized the flood of consumer devices coming into business, and had figured out a way to leverage it rather than fight it, have been more-prepared to support media tablets. Those who embraced “managed diversity” and figured out how to manage and secure iPhones, were developing strategies to manage and keep iPads within weeks of its launch.

Gartner has long maintained that media tablets are neither “better laptops,” nor “better smartphones,” but complement both. When compared with laptops, media tablets activate instantly, allowing a user to get right to what he or she needs, immediately, without long and frustrating startup times. They have exceptional battery life and are responsive, tactile and inviting. However, in a common mobile-worker scenario, employees may travel with a media tablet during the day, but then return to their laptops in the evening for heads-down data entry or content creation.

“Sales leaders are clamoring to adopt media tablets with their sales teams, as a more engaging way to share sales collateral and promotional materials. And it won’t stop there: Next will come customer relationship management systems, and order entry and sales configuration applications. For sales managers, media tablets will be a natural platform for business analytics and performance dashboards,” said Mr. Willis. “In other settings, the intimacy of using a media tablet supports more personal interactions. Doctors, nurses and medical technicians find they can sit down with a patient and help that patient understand a diagnosis, walk through a medical procedure and describe a therapy with them. Retail clerks can use tablets to display customized clothing for a customer. Conference attendees can take surveys on their own, with no training required. The opportunities are huge.”

However, just as media tablets won’t replace PCs, Gartner does not believe that they will replace mobile phones as voice devices, even in the smaller form factors, such as those with 7-inch displays. Nevertheless media tablets still have enormous potential in the workplace, although who stands to benefit most from the phenomenon remains to be seen.

“Fundamentally, the market battle will not hinge on features and specifications; on the fit and finish of a given device; or even on a device at all. The platform that will prevail will have a strong supporting ecosystem of developers producing a wide range of applications. And in this area, Apple is far ahead of any competition,” Mr. Willis said. “Not only does it have a first-mover advantage in the device itself, but it has built a curated application distribution mechanism in the App Store that is notable both for how users hold it in high regard and how detractors see it as a limitation. In the end, Apple’s lead will be very difficult to beat.”

Mr. Willis will provide more detailed analysis during the upcoming Gartner webinar “iPad and Beyond: The Media Tablet in Business” on Wednesday April 13 at 10:00 a.m. and 1:00 p.m. Eastern time. To register for the complimentary webinars, please visit http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&ref=webinar-rss&resId=1586614&prm=WB_IPD11R.

Additional information is provided in the Gartner Special Report ” iPad and Beyond: The Media Tablet in Business.” The Special Report highlights Gartner’s research and advice to customers on best practices for business uses of iPad and other media tablets. The report is available on Gartner’s website at www.gartner.com/technology/research/ipad-media-tablet.

Gartner’s media tablet forecast is included with the latest IT spending forecast and can be found on the Quarterly IT Spending Forecast page www.gartner.com/technology/research/quarterly-it-forecast/index.jsp.

Returning to presentation attached to the webinar on the iPad and Beyond: The Media Tablet in Business [April 13, 2011] there are three slides worth to include here with an additional one used by Gartner for its Strategic Planning Assumption (SPA):

Gartner on New App Stores Delivery Model -- 13-April-2011 Gartner on Apple App Store Lead Retention -- 13-April-2011 Gartner on Mobile App Dev Tools through 2012 -- 13-April-2011 Gartner on Drive to Rapid Tablet Adoption in businesses -- 13-April-2011

Here an earlier Garner blog post comes in handy as well:

Curated App Stores, Security, And Why The Next Kindle Will Be An Android Device [March 23, 2011] (emphasis is mine)

We have been having some interesting discussions internally about the recent Android malware fiasco and how things need to be improved if Android ever wants to be taken seriously as an OS fit for use in an enterprise environment.

There has been some serious rhetoric against Apple’s “walled garden” approach in recent months but, like it or not from a philosophical standpoint, it certainly provides more protection for users than the Android Market. Some claim that the Apple approach stifles innovation. Pah! (Yes, I said “pah” – add to that a “pish and twaddle”, if you will.) One needs look no further than the sheer number of apps to shoot holes in that argument. Granted far too many of them are designed to emulate the passing of gas – some of us might argue that more controls are required, not fewer!

At the other end of the spectrum there are some truly excellent apps. Evernote, PDF Reader, TeamViewer, WebEx, GoToMeeting, Pages, Numbers, Keynote, QuickOffice, DocsToGo, SoundNote – these are all apps on which I rely daily. And for sheer awesomeness look no further than GarageBand and iMovie. No shortage of innovation and quality there then.

And from the point of view of the user – particularly the non-computer savvy user – all of this just works. Couple of clicks to search for your app. One click to purchase, download and install. And – most important of all – Trojan-free once it arrives. Curated app stores are essential to the well-being of the ecosystem.

Google needs to emulate that experience with its Market, though its very credo seems to suggest that will never happen. Yet without it the store will descend into anarchy, with users scared to purchase for fear of what new and terrible piece of malware they might be introducing to their phone or tablet.

So along comes Amazon from nowhere, and in one fell swoop it might have beaten Google at its own game. Amazon has the position of trust. It has the customer review infrastructure in place. It already has our credit card details (who hasn’t bought anything from Amazon?) And now it has an Android Appstore (TM) to go with it. Now all it has to do is make sure that the stuff it sells is safe.

It has promised to do that, by applying both quality control and security vetting to the app review process. So why wouldn’t you buy from there rather than the Google Android Market? Well, I would – I already have. But my Auntie Edna probably wouldn’t. It is way more difficult than the Apple process, and right now requires a multi-step process just to get the Appstore app on your phone. It is not that difficult, but it is certainly a sub-optimal user experience compared with the “It Just Works” approach of Apple.

So what needs to happen for the Amazon Appstore (TM) to succeed? Simple – it needs to arrive pre-installed on Android devices. Lots of them.And while I am sure Amazon is probably in discussions with a bunch of carriers to achieve that objective, what better way to make sure it happens than to ship it in huge numbers on Amazon’s very own Android tablet – The Kindle IV?

Give us that great Kindle experience with Android flexibility at a super-low price point, and you might just have your iPad-killer… I certainly haven’t seen one among the devices announced so far.

Don’t forget to follow me on Twitter (@bwalder) to be kept informed of new research.

UPDATE: For those interested in all things tablet-related, Gartner has a special report out entitled iPad and Beyond: The Media Tablet in Business. The Apple iPad and its competitors in the coming media tablet wave have captured the imagination of business leaders. This special report highlights Gartner’s research and advice to customers on best practices for business uses of iPads and other media tablets.

Amazon’s “iPad-killer” opportunity with Android is especially an interesting observation by Gartner as in another press release it has been stated:

Gartner Says Android to Command Nearly Half of Worldwide Smartphone Operating System Market by Year-End 2012 [April 7, 2011] (emphasis is mine):

Egham, UK, April 7, 2011— Worldwide smartphone sales will reach 468 million units in 2011, a 57.7 percent increase from 2010, according to Gartner Inc. By the end of 2011, Android will move to become the most popular operating system (OS) worldwide and will build on its strength to account for 49 percent of the smartphone market by 2012 (see Table 1).

Sales of open OS* devices will account for 26 percent of all mobile handset device sales in 2011, and are expected to surpass the 1 billion mark by 2015, when they will account for 47 percent of the total mobile device market.

By 2015, 67 percent of all open OS devices will have an average selling price of $300 or below, proving that smartphones have been finally truly democratized,” said Roberta Cozza, principal analyst at Gartner.

“As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers”, Ms. Cozza said. “Android’s position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets.”

Table 1
Worldwide Mobile Communications Device Open OS Sales to End Users by OS (Thousands of Units)

 OS 2010 2011 2012 2015
Symbian 111,577 89,930 32,666 661
Market Share (%) 37.6 19.2 5.2 0.1
Android 67,225 179,873 310,088 539,318
Market Share (%) 22.7 38.5 49.2 48.8
Research In Motion 47,452 62,600 79,335 122,864
Market Share (%) 16 13.4 12.6 11.1
iOS 46,598 90,560 118,848 189,924
Market Share (%) 15.7 19.4 18.9 17.2
Microsoft 12,378 26,346 68,156 215,998
Market Share (%) 4.2 5.6 10.8 19.5
Other Operating Systems 11,417.40 18,392.30 21,383.70 36,133.90
Market Share (%) 3.8 3.9 3.4 3.3
Total Market 296,647 467,701 630,476 1,104,898

Source: Gartner (April 2011)

Gartner predicts that Apple’s iOS will remain the second biggest platform worldwide through 2014 despite its share deceasing slightly after 2011. This reflects Gartner’s underlying assumption that Apple will be interested in maintaining margins rather than pursuing market share by changing its pricing strategy. This will continue to limit adoption in emerging regions. iOS share will peak in 2011, with volume growth well above the market average. This is driven by increased channel reach in key mature markets like the U.S. and Western Europe.

Research In Motion’s share over the forecast period will decline, reflecting the stronger competitive environment in the consumer market, as well as increased competition in the business sector. Gartner has factored in RIM’s migration from BlackBerry OS to QNX which is expected in 2012. Analysts said this transition makes sense because RIM can create a consistent experience going from smartphones to tablets with a single developer community and — given that QNX as a platform brings more advanced features than the classic BlackBerry OS — it can enable more competitive smartphone products.

Gartner predicts that Nokia will push Windows Phone well into the mid-tier of its portfolio by the end of 2012, driving the platform to be the third largest in the worldwide ranking by 2013. Gartner has revised its forecast of Windows Phone’s market share upward, solely by virtue of Microsoft’s alliance with Nokia. Although this is an honorable performance it is considerably less than what Symbian had achieve in the past underlying the upward battle that Nokia has to face.

Gartner analysts said new device types will widen ecosystems. “The growth in sales of media tablets expected in 2011 and future years will widen the ecosystems that open OS communications devices have created. This will, by and large, function more as a driver than an inhibitor for sales of open OS devices,” said Carolina Milanesi, research vice president at Gartner.

Consumers who already own an open OS communications device will be drawn to media tablets and more often than not, to media tablets that share the same OS as their smartphone,” Ms. Milanesi said. “This allows consumers to be able to share the same experience across devices as well as apps, settings or game scores. At the same time, tablet users who don’t own a smartphone could be prompted to adopt one to be able to share the experience they have on their tablets.”

Note *: An open OS makes a software developer kit (SDK) available to developers, who can use native application programming interfaces (APIs) to write applications. The OS can be supported by a sole vendor or multiple vendors. It can be, but does not have to be, open source. Examples are BlackBerry OS, iOS, Symbian, Android, Windows Phone, Linux, Limo Foundation, WebOS and bada.

Gartner’s detailed forecast is available in the report “Forecast: Mobile Communications Devices by Open Operating System, Worldwide, 2008-2015.” The report is available on Gartner’s website at http://www.gartner.com/resId=1619615.

Finally there are two Gartner press releases on the state of legacy PC market which were also behind of the above reasoning:

Gartner Says Worldwide PC Shipments in First Quarter of 2011 Suffer First Year-Over-Year Decline in Six Quarters [April 13, 2011]

Worldwide PC shipments totaled 84.3 million units in the first quarter of 2011, a 1.1 percent decline from the first quarter of 2010, according to preliminary results from Gartner, Inc. Although the first quarter is traditionally a slow one for PC sales, these shipment results indicate potential sluggishness, not just a normal seasonal slowdown. These figures are below Gartner’s earlier forecast for 3 percent growth in the first quarter of 2011.

“Weak demand for consumer PCs was the biggest inhibitor of growth,” said Mikako Kitagawa, principal analyst at Gartner. “Low prices for consumer PCs, which had long stimulated growth, no longer attracted buyers. Instead, consumers turned their attention to media tablets and other consumer electronics. With the launch of the iPad 2 in February, more consumers either switched to buying an alternative device, or simply held back from buying PCs. We’re investigating whether this trend is likely to have a long-term effect on the PC market.”

Steady growth in the professional PC sector, driven by the replacement cycle, was a bright spot for the global PC market. Without the professional segment growth, the PC market could have experienced one of the worst declines in its recent history. Replacement sales will generally continue into late 2011 or the start of 2012, with some variations between different regions and market segments.

HP performed below the worldwide average, but maintained the No. 1 position, accounting for 17.6 percent of worldwide PC shipments in the first quarter of 2011 (see Table 1). HP was impacted by weak consumer PC demand, as well as growing issues in Asia/Pacific. Acer continued to face challenges as the mini-notebook market was impacted by media tablets, and its shipments declined 12.2 percent.

Table1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q11 (Units)

1Q11 Shipments 1Q11 Market Share (%) 1Q10 Shipments 1Q10 Market Share (%) 1Q11-1Q10 Growth (%)
Company
HP 14,797,299 17.6 15,312,468 18 -3.4
Acer Group 10,893,793 12.9 12,412,859 14.6 -12.2
Dell 9,984,370 11.9 10,210,766 12 -2.2
Lenovo 8,137,904 9.7 6,976,683 8.2 16.6
Toshiba 4,821,600 5.7 4,580,746 5.4 5.3
Others 35,615,953 42.3 35,686,995 41.9 -0.2
Total 84,250,918 100 85,180,518 100 -1.1

Note: Data includes desk-based PCs, mobile PCs, including mini-notebooks but not media tablet such as the iPad.
Source: Gartner (April 2011)

In the first quarter of 2011, Dell experienced a shipment decline year-over-year for the first time in six quarters. Dell underperformed in the U.S., Europe, the Middle East and Africa (EMEA) and Latin America, but it achieved strong growth in Asia/Pacific. Lenovo experienced the strongest growth among the top five vendors (16.6 percent) as it continued to price its products very competitively in both the consumer and professional sectors. It achieved strong growth across all regions.

In the U.S., PC shipments totaled 16.1 million units in the first quarter of 2011, a 6.1 percent decline from the first quarter of 2010. “As with the worldwide market, the U.S. PC market was affected by the hype surrounding media tablets. This was the third consecutive quarter of mobile PC shipment declines in the U.S.,” Ms. Kitagawa said. “The U.S. professional PC market showed steady growth across all sectors. However, the public sector showed more than the normal seasonal weakness due to budgetary issues.”

HP continued to lead the U.S. market with its market share increasing to 26.2 percent, despite a shipment decline of 3.5 percent in the first quarter (see Table 2). While HP struggled in the consumer PC market, it also encountered tough price competition in the professional segment, especially in the midmarket.

Dell faced tough competition in both the U.S. consumer and professional markets. The challenge for Dell arose in the midmarket, where more vendors tried to squeeze in to benefit from professional PC refresh cycles. Apple maintained strong shipment growth, even after the holiday season. The MacBook Pro refresh at the end of February accelerated already strong Mac growth.

Table 2
Preliminary United States PC Vendor Unit Shipment Estimates for 1Q11 (Units)

Company 1Q11 Shipments 1Q11 Market Share (%) 1Q10 Shipments 1Q10 Market Share (%) 1Q11-1Q10 Growth (%)
HP 14,797,299 17.6 15,312,468 18 -3.4
Acer Group 10,893,793 12.9 12,412,859 14.6 -12.2
Dell 9,984,370 11.9 10,210,766 12 -2.2
Lenovo 8,137,904 9.7 6,976,683 8.2 16.6
Toshiba 4,821,600 5.7 4,580,746 5.4 5.3
Others 35,615,953 42.3 35,686,995 41.9 -0.2
Total 84,250,918 100 85,180,518 100 -1.1

Note: Data includes desk-based PCs, mobile PCs, including mini-notebooks, but not media tablet such as the iPad.
Source: Gartner (April 2010)

PC shipments in EMEA totaled 26.1 million units in the first quarter of 2011, a 2.8 percent decline from the first quarter of 2010 (see Table 3).

Table 3
Preliminary EMEA PC Vendor Unit Shipment Estimates for 1Q11 (Thousands of Units)

Company 1Q11 Shipments 1Q11 Market Share (%) 1Q10 Shipments 1Q10 Market Share (%) 1Q11-1Q10 Growth (%)
Hewlett-Packard 5,019 19.2 5,532 20.6 -9.3
Acer Group 4,939 18.9 5,557 20.7 -11.1
Dell 2,318 8.9 2,500 9.3 -7.3
ASUS 1,950 7.5 2,186 8.1 -10.8
Lenovo 1,325 5.1 1,236 4.6 7.2
Others 10,567 40.5 9,856 36.7 7.2
Total 26,119 100 26,867 100 -2.8

Note: Data includes desk-based PCs, mobile PCs, including mini-notebooks but not media tablet such as the iPad.
Source: Gartner (April 2011)
“The PC market in EMEA had not exhibited decline since the third quarter of 2009 when the market declined 8.9 per cent,” said Ranjit Atwal, research director at Gartner. “The excess inventory accumulated at the end of the fourth quarter of 2010 was reduced slowly, especially as some of the delayed Sandy Bridge products entered the market in March. The seasonal trend was also weaker than expected, indicating that the downward trend seen at the end of 2010 continued into the first quarter of 2011.”
Western Europe remained the main area of weakness in EMEA, as consumers continued to delay spending disposable income on PCs or other products like media tablets, especially after the launch of the iPad 2. This is extending current PC life cycles.

In Asia/Pacific, PC shipments surpassed 28.2 million units in the first quarter of 2011, a 4.1 percent increase from the first quarter of 2010. PC purchases by consumers remained weak, especially in China and Taiwan. PCs were not high on consumers’ shopping lists during the Chinese New Year holiday. In India, consumers were distracted by the Cricket World Cup. They also preferred to upgrade or purchase new TVs or other home electronics.

The PC market in Lain America grew 5.4 percent in the first quarter of 2011, as shipments totaled 8.1 million units. Brazil accounted for over 40 percent of Latin America’s PC shipments. As PC vendors’ interest in Brazil grows, so does competition. Local PC vendors are particularly vulnerable, as their strength lies in the production of desk-based PCs. Multinational vendors are making inroads by selling less-expensive mobile PCs.

PC shipments in Japan declined 13.1 percent in the first quarter of 2011, with shipments reaching 4 million units. The earthquake and tsunami on March 11 reduced PC shipments, and Gartner analysts are still investigating the scale of the impact on the market in first quarter. The impact of the disaster was most evident in the professional PC market, where the second half of March is the year’s busiest procurement period.

These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe. Additional research can be found on Gartner’s Computing Hardware section on Gartner’s website at http://www.gartner.com/it/products/research/asset_129157_2395.jsp.

And this was preceded by earlier Gartner Lowers PC Forecast as Consumers Diversify Computing Needs Across Devices [March 3, 2011] press release:

Gartner, Inc. is lowering its PC unit forecast for 2011 and 2012, based on expectations of weaker demand for mobile consumer PCs. Worldwide PC shipments are forecast to reach 387.8 million units in 2011, a 10.5 percent increase from 2010, according to Gartner’s preliminary forecast. This is down from Gartner’s previous projection of 15.9 percent growth this year.

Gartner expects worldwide PC shipments to total 440.6 million units in 2012, a 13.6 percent increase from 2011. This is down from Gartner’s previous outlook of 14.8 percent growth for 2012.

“These results reflect marked reductions in expected near-term unit growth based on expectations of weaker consumer mobile PC demand, in no small part because of the near-term weakness expected in China’s mobile PC market, but also because of a general loss in consumer enthusiasm for mobile PCs,” said Ranjit Atwal, research director at Gartner.

Gartner analysts said that consumer mobile PCs have been the dynamic growth engine of the PC market over the past five years, averaging annual rates of growth approaching 40 percent. For much of this period, mobile PCs remained consumers’ platform of choice for bringing the Internet into their daily lives. However, due to the spread of low-cost embedded Wi-Fi modules, Internet access is now available through a multitude of mobile devices that allow consumers to engage in virtually all their favorite online activities without the need of a mobile PC.

“We expect growing consumer enthusiasm for mobile PC alternatives, such as the iPad and other media tablets, to dramatically slow home mobile PC sales, especially in mature markets,” said George Shiffler, research director at Gartner. “We once thought that mobile PC growth would continue to be sustained by consumers buying second and third mobile PCs as personal devices. However, we now believe that consumers are not only likely to forgo additional mobile PC buys but are also likely to extend the lifetimes of the mobile PCs they retain as they adopt media tablets and other mobile PC alternatives as their primary mobile device. Overall, we now expect home mobile PCs to average less than 10 percent annual growth in mature markets from 2011 through 2015.”

The professional market is expected to continue to exhibit double-digit growth in 2011 and 2012, as aging PCs are replaced across all regions of the world. “However, even in the professional market, media tablets are being considered as PC substitutes, likely at least delaying some PC replacements,” said Raphael Vasquez, senior research analyst at Gartner.

The dramatic rise in the popularity of alternative devices and the limitations of the PC are two of many dynamics that played a significant role in Gartner’s revised outlook for the PC industry.

Media Tablets Causing Hesitation Among Potential PC Buyers
Consumer enthusiasm for media tablets is a key factor in Gartner’s forecast that the consumer mobile PC market will remain weak in mature markets. Consumer substitution of media tablets for mobile PCs already appears to be impacting mobile PC shipments in mature markets. However, a bigger issue seems to be that consumers are taking a “wait and see” attitude toward PCs as they anticipate the arrival of new media tablets during the rest of 2011.

PCs’ Limitations Are Exposed
Not too long ago, PCs were a “fashion accessory” in mature markets with vendors linking themselves to fashion designers and even creating PCs specifically for women. The current “cool” device is the smartphone, and now PCs will soon have to do battle with media tablets when they are launched in large numbers in the second quarter of 2011. Up to now, the appeal of mobile PCs has been their portability. But mainstream mobile PCs have not shed sufficient weight, and do not offer the all-day battery life, to substantiate their promise of real mobility. These limitations have become all the more apparent with the rapid spread of social networking, which thrives on constant and immediate connections. In short, all-day untethered computing has yet to materialize, and that has exposed the “mobile” PC as merely a transportable PC at best.

More information is available in the report “Forecast Alert: PC Forecast Is Lowered as Consumers Diversify Computing Needs Across Devices,” which can be found on Gartner’s website at http://www.gartner.com/resId=1558714.

Larry Page to boost Google even more as becoming CEO again

Choose any of the thousands (if not tens of thousands) mirrored reports by AP that Google founder hopes to prove he’s ready to be CEO [April 1, 2011] to learn the hopes and worries of the fans and anxious investors about the return of Larry Page [38] as CEO of Google after 10 years of Eric Schmidt’s [55] leadership.

Warning update: Google as an evil enterprise: the perception changes as vital APIs are shut down  [June 1, 2011]

An update from the Chairman [Eric Schmidt, Jan 20, 2011] (emphasis is mine)

Google -- Eric Schmidt with Sergey Brin and Larry Page in 2001

When I joined Google in 2001 I never imagined—even in my wildest dreams—that we would get as far, as fast as we have today. Search has quite literally changed people’s lives—increasing the collective sum of the world’s knowledge and revolutionizing advertising in the process. And our emerging businesses—display, Android, YouTube and Chrome—are on fire. Of course, like any successful organization we’ve had our fair share of good luck, but the entire team—now over 24,000 Googlers globally—deserves most of the credit.

And as our results today show, the outlook is bright. But as Google has grown, managing the business has become more complicated. So Larry, Sergey and I have been talking for a long time about how best to simplify our management structure and speed up decision making—and over the holidays we decided now was the right moment to make some changes to the way we are structured.

For the last 10 years, we have all been equally involved in making decisions. This triumvirate approach has real benefits in terms of shared wisdom, and we will continue to discuss the big decisions among the three of us. But we have also agreed to clarify our individual roles so there’s clear responsibility and accountability at the top of the company.

Google - Larry Page in the European Parliament -- 17-June-2009 Larry will now lead product development and technology strategy, his greatest strengths, and starting from April 4 he will take charge of our day-to-day operations as Google’s Chief Executive Officer. In this new role I know he will merge Google’s technology and business vision brilliantly. I am enormously proud of my last decade as CEO, and I am certain that the next 10 years under Larry will be even better! Larry, in my clear opinion, is ready to lead.

Sergey [Brin, 37] has decided to devote his time and energy to strategic projects, in particular working on new products. His title will be Co-Founder. He’s an innovator and entrepreneur to the core, and this role suits him perfectly.

As Executive Chairman, I will focus wherever I can add the greatest value: externally, on the deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership that are increasingly important given Google’s global reach; and internally as an advisor to Larry and Sergey.

We are confident that this focus will serve Google and our users well in the future. Larry, Sergey and I have worked exceptionally closely together for over a decade—and we anticipate working together for a long time to come. As friends, co-workers and computer scientists we have a lot in common, most important of all a profound belief in the potential for technology to make the world a better place. We love Google—our people, our products and most of all the opportunity we have to improve the lives of millions of people around the world.

Then watch this Perspective from Google: Eric Schmidt & Larry Page – Zeitgeist Europe 2010 [May 19, 2010] to understand the quite subtle differences between the two leaders. Note that Larry Page is introverted vs. the typical extroverts as business leaders. Note as well (from reply to a question) that Google is not doing the typical business planning exercise but Larry and Brin ideas are simply financed because the operation is generating sufficient revenues for that. This is giving them a unique competitive advantage of moving along innovative things while all the rest of the industry is loosing time with planning.

From Zeitgeist 2010 Google Partner Forum Europe held 17-18 May 2010. Featuring Eric Schmidt (Chairman of the Board & CEO, Google) & Larry Page (Co-Founder & President, Products, Google).
[from 1:20 he is talking about how much he was struck by captioning and translation …]
Note: Switch on the caption and try also the translation on this video. Generally it is a great experience (although not always perfect, since it depends on the clarity of the speech). More information on the technology is available under the Captions tag on the YouTube blog. Best to start is probably here: The Future Will Be Captioned: Improving Accessibility on YouTube [March 4, 2010] and here: Happy Birthday Automatic Captions! Celebrate with more videos and higher quality [Nov 19, 2010]

For detailed analysis – however – of the possible effects of Larry Page becoming CEO again it is better to turn to Fast Company’s earlier 7 Ways Larry Page Is Defining Google’s Future [March 16, 2011] article (quite long). Here is the essence:

The company line on Page’s ascension is that it does not mark any effort to “fix something” at Google. After all, the company reported stellar earnings the day it announced that Page would replace Eric Schmidt. It generated more than $29 billion in revenue in 2010 and 24% annual growth. Page has been part of what has been an unusual but effective ruling troika with Schmidt and fellow cofounder, Sergey Brin.

And yet Page is becoming CEO at a crucial inflection point in Google’s history. The company is beset by rivals everywhere — Apple and Facebook, both of which are closing off chunks of Internet activity beyond Google’s reach; Amazon, Microsoft, Netflix, and others that compete fiercely against it in multiple markets; and even the U.S., the EU, and other governments that want to curtail Google’s ambition. Lately, Google has had more and more public whiffs (see Google Wave, Google Buzz, Google TV).

It’s true that Page is not stepping into a dire situation as Steve Jobs did at Apple in 1997. Page doesn’t need to be a turnaround artist. Yet he has to do something potentially harder: make changes to a winning formula in the face of intense scrutiny, when momentum appears to be against him. To borrow a sports aphorism, winning your first championship is easy compared with trying to repeat.

To outsiders, Page might seem an odd choice to be CEO. He’s personally reserved, unabashedly geeky, and said to be introverted. We won’t be seeing him keynoting A-list conferences with grand vision statements or sitting down for intimate conversations with the press (Google declined to make him available for this article). But after talking to high-level Google executives who work closely with Page, as well as ex-Googlers and other outside observers, a picture begins to emerge of how the search company will change under him. Here’s our seven-part guide to the Google of today — and tomorrow.

  1. A Little Top-Down Leadership Goes a Long Way
  2. Spur On Your Frenemies [encourage your “enemy friends” to do something]
  3. When in Doubt, Check the Data
  4. When in Creative Mode, Don’t Start With Data
  5. A Social Life Is Overrated
  6. Listen Up: Talk Is Cheap
  7. No Goal Is Too Big (And Some Are Too Small)

1. A Little Top-Down Leadership Goes a Long Way

Google - 20% delivering 50% which worked well till 10000 employees For much of its early life, Google reveled in its bottom-up culture. The governing philosophy was “Let’s hire lots of really smart people and let them do whatever they want,” says Brian Kennish, a Google engineer from 2003 to late 2010. Employees — especially engineers — were given unparalleled leeway in deciding what they wanted to work on and encouraged to use 20% of their time to come up with new ideas.

The archetypal product of this era was Gmail, which was born when engineer Paul Buchheit hacked it up in a single day in the summer of 2001. He showed the prototype to his colleagues, and when they expressed interest, Buchheit pulled other promising engineers onto his team. This kind of thing happened time and again at Google; among other products conceived deep within the company’s ranks were Google News, search suggestions, and AdSense, the contextual advertising system that accounted for nearly $9 billion in revenue in 2010.

Kennish, echoing several other former Googlers, adds, “This system worked really well until the company reached about 10,000 workers. After that, things started to break down.” (Google now has 24,000 employees and plans to hire another 6,000 in 2011.)

Android represents a new order, one that Page, who has long played a role in product strategy, will accelerate. … Page and Brin pushed Google into mobile, buying Android when the project was an eight-person startup in 2005. (Schmidt later joked that they didn’t tell him about it until after the deal.) At the time, Google’s mobile strategy was a hodgepodge effort to install its apps on lots of different mobile phones. Page realized that game would never scale. Eustace says it would have required “5,000 people, each one trying to port apps to all the different phones.” For Google to truly benefit from the transition to mobile phones, it would need to shoot for something bigger. Page gave Andy Rubin, Android’s indomitable chief, the resources to run the division as an autonomous unit. Their ambition helped Google settle on a course to release an entire operating system, rather than a single phone. What’s more, Google made Android free and allowed phone manufacturers and carriers to tinker with the software.

Google Andy Rubin (center) with major early partners HTC CEO Peter Chou and Christopher Schlaeffer T-Mobile -- 8-Oct-2008

Android, then, is as much a marvel of management as it is of engineering. “It wasn’t that Larry handed down his vision on stone tablets,” Eustace says. (In other words, he’s not Steve.) But Page had the founding idea that “what was necessary was an ecosystem,” and Android wouldn’t be where it is today if he hadn’t pushed for Google to do something more ambitious. Google - Android Patrners in Open Handset Alliance -- 6-Nov-2007

Page has done this elsewhere. Google’s recent success with YouTube in the face of an unrelenting stream of criticism can be chalked up to a similar management tactic: Page empowered YouTube CEO Salar Kamangar in much the same way he has Android’s Rubin. … As Page takes over, he’ll still find product seedlings everywhere. Google’s product lineup is replete with services that offer overlapping, needlessly duplicative functionality. Android’s triumph should serve as a sweet reminder of the value in imposing just enough discipline before letting the kids chase the ice-cream truck.

See also:
Google Buys Android for Its Mobile Arsenal [Aug 17, 2005]: “The 22-month-old startup, based in Palo Alto, Calif., brings to Google a wealth of talent, including co-founder Andy Rubin, who previously started mobile-device maker Danger Inc.
CrunchBase on Android

In July 2005, Google acquired Android, a small startup company based in Palo Alto, CA. Android’s co-founders who went to work at Google included Andy Rubin (co-founder of Danger), Rich Miner (co-founder of Wildfire), Nick Sears (once VP at T-Mobile), and Chris White (one of the first engineers at WebTV). At the time, little was known about the functions of Android other than they made software for mobile phones. This began rumors that Google was planning to enter the mobile phone market, although it was unclear at the time what function they might perform in that market.

Introducing Android [Nov 5, 2007]

[2:19] The creators of Android talk about their new open platform for mobile phones and the Open Handset Alliance. To learn more, visit: http://www.openhandsetalliance.com

Where’s my Gphone? [Andy Rubin, Nov 5, 2007]

Google Android chief Andy Rubin Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation. We have developed Android in cooperation with the Open Handset Alliance, which consists of more than 30 technology and mobile leaders including Motorola, Qualcomm, HTC and T-Mobile. Through deep partnerships with carriers, device manufacturers, developers, and others, we hope to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform. We think the result will ultimately be a better and faster pace for innovation that will give mobile customers unforeseen applications and capabilities.

Google, Bidding For Phone Ads, Lures Partners [The Wall Street Journal, Nov 6, 2007]

Among the handset makers that have signed on to the initiative are Taiwan’s HTC Corp., Samsung Electronics Co. and Motorola Inc. Operator partners include Deutsche Telekom AG’s T-Mobile, Sprint Nextel Corp. and Japan’s NTT DoCoMo Inc. (See the entire list of Google’s partners.) …

But until new handsets based on Android come to market, it won’t be clear how far operators have gone to satisfy Google’s desire for open mobile software. Some carriers have said they still want to make sure Android doesn’t allow sensitive user information to fall into the hands of rogue third-party developers, leading to invasions of privacy and security risks. Those issues partly explain why large U.S. operators such as AT&T Inc. and Verizon Wireless, a joint venture of Verizon Communications Inc. and Vodafone Group PLC, have yet to sign on to Google’s initiative.

Verizon Wireless is still weighing whether to join, a person familiar with the company’s thinking said. AT&T, in part because it exclusively carries Apple Inc.’s iPhone in the U.S., is restricted from partnering with Google, people familiar with the matter say. …

Sprint hasn’t agreed to carry a Google-powered phone yet, but signed on to the Android alliance while it continues talks. John Garcia, the carrier’s senior vice president of product development, said using Android in phones would make it easier to get a variety of mobile applications to consumers. Mr. Garcia said mobile-game makers routinely have to test their applications on an array of Sprint phones, writing specific programming code for each one. That could become a thing of the past if an open platform becomes widespread.

Android Open Source Project [Oct 20, 2008]

[4:26] An introduction to Android Open Source Project. Android is the first free, open source, and fully customizable mobile platform. Android offers a full stack: an operating system, middleware, and key mobile applications. It also contains a rich set of APIs that allows third-party developers to develop great applications. Learn more at source.android.com.

From this (my own) blog:
OPhone OS (OMS) 2.0 based on Android 2.1 [July 5, 2010]
Android 2.2 (Froyo) excitement is just the tip of the iceberg for the current Android momentum [July 9 – Sept 10, 2010]
Android 2.3 (Gingerbread) and 3.0 (Honeycomb) [Dec 30, 2010 – Feb 4, 2011]

What’s behind Android’s race to No. 1? [March 8, 2011]:

It’s no longer the era of the BlackBerry — or the iPhone. According to a market research report released this week, Google’s Android operating system now is the most popular smartphone platform in the United States.

The first phone running Android, the T-Mobile G1, wasn’t announced until September 2008. Only 2½ years later, the research firm comScore says Android is No. 1 in the U.S. with 31.2% of the market, compared with 30.4% for BlackBerry’s business-friendly operating system and 24.7% for the iOS from Apple, which powers the seemingly omnipresent iPhone.

What accounts for this meteoric rise? Here’s a summary of what makes Android popular, based on conversations with smartphone experts, buzz on the tech blogs and reader responses to our query posted on the @cnntech Twitter feed.

  • Consumers like choices
  • There’s basically one iPhone
  • There are dozens of Android options
  • Integration with the internet
  • Openness of the Android Market
  • Apps that do what you need, not what you don’t: In terms of app numbers, Android is losing big to Apple. Google’s Android Market has 150,000 apps. Apple has more than 350,000. But Gikas said the Android apps pretty  much cover everything an average consumer would want a phone to do, so having more apps isn’t necessarily the best selling point.
  • Stealing the best of everything and then giving it away

Platform Versions [Android Developers site, extracted on April 1, 2011]

Google Android Platform Versions - Historical Distribution -- 1-April-2011

Platform API Level Distribution
Android 1.5 3 2.7%
Android 1.6 4 3.5%
Android 2.1 7 27.2%
Android 2.2 8 63.9%
Android 2.3 9 0.8%
Android 2.3.3 10 1.7%
Android 3.0 11 0.2%

2. Spur On Your Frenemies [encourage your “enemy friends” to do something]

2009.04.30. [2:33] What is a browser? was the question we asked over 50 passersby of different ages and backgrounds in the Times Square in New York. Watch the many responses people came up with.

Less than 8% of people who were interviewwd on this day knew what a browser was.
[But most of them knew Google, and most of them considered Google a browser.]

Two years ago, Google sent a camera crew to Times Square, in New York, and asked passersby a simple question: What is a web browser? “A browser’s a search engine,” said one guy. Another respondent was pretty sure that “it’s what I search through — like, to find things.” When asked which browser they use, most people said Google, while a few renegades stuck to Yahoo and AOL. None of these, of course, are browsers.

So if you’ve ever wondered why Google needed its own web browser, called Chrome, here’s why: It needed Chrome to goad Microsoft, Apple, and other browser makers into reigniting innovation in what had become a moribund market. Everyone’s efforts collectively improve the web as a whole, which is good for Google and its ad business. Even if its rivals merely copied Chrome’s advancements — superfast, stable, and, thus far, impossible to hack — Google saw that it could achieve its larger goals.

Expect Page to launch even more initiatives that may seem futile when considered alone but that are, in fact, designed to wake up drowsy competitors. Think about such “puzzling” Google moves as releasing its own branded phones — the Nexus One and Nexus S — and competing against the handset makers and carriers that it’s supposed to be courting. Or about Google’s initiative to wire America with fiber-optic lines, as its plan to roll out superfast Internet to several cities suggests. Google really wants Verizon and others to pick up the pace. And when those rivals do, Google will benefit from the innovations that result.

See also: Sun Valley: Schmidt Didn’t Want to Build Chrome Initially, He Says [July 9, 2009]
Comment: Chrome came out in September 2008.

3. When in Doubt, Check the Data

Deciding questions by data is to Google what eye-catching design is to Apple, or what global supply-chain management is to Walmart. It forms the spine of every major decision, and nearly every minor one. Data’s preeminence in Google’s culture helps prevent anyone at the company from pulling rank. It also wards off resistance to change. This will only become more important as Page takes over as the top decision maker at a company whose core search algorithm, PageRank, is named for him.

… Even Page has proved willing to reverse himself if the numbers don’t bear him out. …

Google’s devotion to data isn’t always an asset (as we’ll explore momentarily), but there’s likely no other way for the company to conceive of itself because that’s how Page operates. “I was talking to Larry on Saturday,” says Nikesh Arora, Google’s chief business officer, when we sit down to talk the following Tuesday. “I told him that I’d gotten back from nine cities in 12 days — Munich, Copenhagen, Davos, Zurich, New Delhi, Bombay, London, San Francisco. There’s a silence for five seconds. And then he’s like, ‘That’s only eight.’ “

4. When in Creative Mode, Don’t Start With Data

… As Google grows into more arenas where engineering alone can’t carry the day, most notably in social and handheld interfaces, Page will have to tweak this data-driven mind-set to embrace more creative types if the company is to thrive. Google has never invested heavily in hiring classically trained designers, and insiders say that due to a constant shortage of creative staff, engineers sometimes decide the look of their own products. …

And yet, despite Page’s personal inclinations, there are signs that Google is pushing itself to transcend its design deficiencies. Matias Duarte joined the company’s Android team last year from Palm, where he was lauded for creating the well-regarded user interface for its mobile operating system called WebOS. Duarte admits that since signing on, he has come to rely on data as a tool in the design process — but not, he insists, as a crutch. Whereas the look and feel of Apple’s software and hardware are kept secret and revealed to just a few people, Duarte’s designs are shared widely inside Google and with other partners and testers. (Google routinely tests products this way before sharing them with the world, calling the process “dogfooding,” as in the company eats its own dog food. Or, in Duarte’s case, “Droid-fooding.”)

Duarte points out that this openness has led to novel insights into what users want. Honeycomb, Google’s new tablet-specific version of Android, includes an eye-catching interface to show people all the recent applications they’ve been using. It’s a feature that the iPad sorely misses — and it came about only because of extensive statistical analysis of usage patterns. The lesson: Google can succeed in more creative pursuits if it pushes the limits of its data-centric culture but still relies on that culture to enhance creative solutions. “We don’t design by committee; we don’t design by focus group,” Duarte says. “But we do verify everything we’re trying to do with our design with stringent, large-scale user testing.” …

5. A Social Life Is Overrated

Page’s apparent lack of personal interest on the web’s major social sites creates a convenient narrative for Google’s dreadful record in the space — a string of failures that include Dodgeball, Jaiku, Lively, Buzz, and Wave. Orkut, the social network that Google engineer Orkut Büyükkökten launched in 2004, is still alive (it’s big in Brazil), but few Googlers consider it a success. Meanwhile, Google has had several social-networking savants in the ‘plex and let them slip away to found other companies, among them Evan Williams (Twitter) and Dennis Crowley (Foursquare). …

… “There’s an EQ — an emotional intelligence — around social software, and it just might be out of Google’s reach,” says Jason Shellen, who spent four years as a business-development exec at Google after it acquired Blogger and who now works at AOL. …

… But that’s not to say Google is giving up on social. Far from it. Its success relies on understanding how the web works, and the web is getting more social all the time. Google has continued to acquire social startups — most recently Slide for $228 million (not to mention its rumored interest in buying Twitter for $10 billion). According to sources, Google isn’t planning a Facebook clone but rather it intends to roll out new social features across all its products. Its ultimate aim seems to be to collect and analyze the social activity that’s going on across the web, beyond Facebook’s walls. …

… If Google can’t compete with Facebook directly, perhaps it can render Facebook moot by making everything else on the web feel like Facebook. Still, building a fun web-based community turns out to be harder than building a great smartphone (witness the utter failure that is Apple’s Ping). Don’t be surprised if this is one arena where Page is happy merely to have a credible offering.

6. Listen Up: Talk Is Cheap

The company became the biggest search engine in the world because it built a better product, not because it created better TV ads than Yahoo.

Google’s build-it-and-they-will-come naïveté seems almost cute in the age of Apple. Many of Google’s advances go unnoticed by the public because nobody hears about them. Do iPhone owners know that Android lets you dictate email by voice? Imagine the marketing fun Apple would have there. Or that Google Voice rings all your phones when someone calls you, and transcribes your voice mail to boot?

With its new CEO an introvert, perhaps Google will never tap its inner Apple. But maybe, in the bigger picture, that’s a trade-off worth making. Page is not a CEO out of central casting, despite the fact that Wall Street and the media tend to prefer extroverts as leaders: the superhero who puffs out his chest and delivers bold, motivating pronouncements. According to some surprising forthcoming research from management professors at Harvard Business School, the University of North Carolina, and Wharton, though, introverts can be more successful leaders — particularly in dynamic, uncertain, and fast-changing environments like the tech industry. “They tend to be less threatened by others’ ideas,” says Adam Grant, a Wharton professor and coauthor of the study. “And they’ll collect a lot of them before determining a vision.” Because introverts spend more time listening than talking, they hear more ideas.

The hallmarks of Google culture, including the weekly TGIF [Thank God It’s Friday] sessions where Page and Brin take questions from employees, are precisely about creating dialogue. Even if the company relies less on 20% time for unfettered product development, Page’s personal style is likely to keep new ideas flowing. The key for Page is to “surround himself with some extroverts,” Grant says. “Extroversion and introversion are the only personality traits where you need a balance between the two to be an effective team.” As the success of the Bing sting indicates, Page seems to be listening to his extroverts in embracing a bolder public profile — not for himself, but for Google.

Google TGIF in 2006 with new Googlers wearing propeller heads

See also: What’s it like to work in Mountain View? [Google]

Transparency is a staple of Google’s working environment – all voices matter and Googlers enjoy a variety of opportunities to share information and voice questions and opinions. For example, every Friday we host a “TGIF” [Thank God It’s Friday] event in Charlie’s Cafe, where Googlers can learn about the company’s latest news and ask their tough questions in live Q&A sessions.

7. No Goal Is Too Big (And Some Are Too Small)

That audaciousness — the ambition to tackle a seemingly unsolvable problem with deep reservoirs of money and data — is the ultimate insight into what makes Google Googley. “When people come to Larry with ideas, he always wants it bigger,” says one ex-Googler. “His whole point is that only Google has the kind of resources to make big bets. The asset that Larry brings is to say, ‘Let’s go and make big things happen.’ ” (This may explain why Page isn’t interested in a Facebook killer: “With social, there isn’t a problem for Google to solve,” says the former Googler Shellen.)

That’s what’s thrilling about Page taking the helm at Google right now. You get the sense that under his leadership, Google could try its hand at anything. More than anything else during my interviews with people who know Page, one comment stands out: “I don’t care what you put in the article,” says David Lawee, Google’s head of acquisitions. “To me, this is the real story: Larry is a truly awesome inventor-entrepreneur. My aspiration for him is that he becomes one of the greatest inventors-entrepreneurs in history, in the realm of the Thomas Edisons of the world.”

The example used in the above article to prove the point is the Statistical Machine Translation research applied in Google’s machine-translation system:

[Franz] Och oversees Google’s machine-translation system, a spectacularly ambitious effort that analyzes text found on the web to create statistical models that can transform one language into another. Machine translation is far from perfect, but Google’s project, which began in 2004, has succeeded far beyond what most experts thought possible. Including Och. Google spent a year trying to recruit him; each time, he explained to Page and other execs that what they were asking for couldn’t be done. “They were very optimistic, and I tried to tell them to be cautious,” he says. “It’s really complicated, extremely expensive, and you need very large amounts of data.”

The company hired Och despite his skepticism, and today, machine translation (along with speech recognition) is one of Google’s best-known artificial-intelligence projects. It’s also a key competitive advantage. Even on the iPhone, you’ll use Google’s software to help you read that French road sign or to transform your voice commands into text searches. Och now seems bemused by this success. Google, he says, simply had far more resources — more data, more computing power, more money — than he ever thought possible. Google can now translate 58 different languages. “When I started at Google, if you told me that five years later we’d be able to translate Yiddish, Maltese, Icelandic, Azerbaijani, and Basque, I would have said, That’s just not going to happen,” he says. “But [Page and Brin] didn’t believe me. And I guess they were more right than I was.”

Inside Google Translate [July 9, 2010]

Let’s see for more details a presentation by Franz Och who oversees that work:
Google Faculty Summit 2009: Statistical Machine Translation [Oct 5, 2009]

Google Tech Talk, July 30, 2009 [49:50] Most state-of-the-art commercial machine translation systems in use today have been developed using a rules-based approach and require a lot of work by linguists to define vocabularies and grammars. Several research systems, including ours, take a different approach: we feed the computer with billions of words of text, both monolingual text in the target language, and aligned text consisting of examples of human translations between the languages.

Google - Static Machine Translation improvements for languages launched recently -- 30-July-2009[13:28 – 14:24] … some of the languages we’ve launched recently, Hindi, Thai and Hungarian … It is quite challenging for some of the languages to find data …

Doubling Up [Franz Josef Och, Sept 29, 2008]

Machine translation is hard. Natural languages are so complex and have so many ambiguities and exceptions that teaching a computer to translate between them turned out to be a much harder problem than people thought when the field of machine translation was born over 50 years ago. At Google Research, our approach is to have the machines learn to translate by using learning algorithms on gigantic amounts of monolingual and translated data. Another knowledge source is user suggestions. This approach allows us to constantly improve the quality of machine translations as we mine more data and get more and more feedback from users.

A nice property of the learning algorithms that we use is that they are largely language independent — we use the same set of core algorithms for all languages. So this means if we find a lot of translated data for a new language, we can just run our algorithms and build a new translation system for that language.

As a result, we were recently able to significantly increase the number of languages on translate.google.com. Last week, we launched eleven new languages: Catalan, Filipino, Hebrew, Indonesian, Latvian, Lithuanian, Serbian, Slovak, Slovenian, Ukrainian, Vietnamese. This increases the total number of languages from 23 to 34.  Since we offer translation between any of those languages this increases the number of language pairs from 506 to 1122 (well, depending on how you count simplified and traditional Chinese you might get even larger numbers). We’re very happy that we can now provide free online machine translation for many languages that didn’t have any available translation system before.

So how far can we go with adding new languages in the future? Can we go to 40, 50 or even more languages?  It is certainly getting harder, as less data is available for those languages and as a result it is harder to build systems that meet our quality bar.  But we’re working on better learning algorithms and new ways to mine data and so even if we haven’t covered your favorite language yet, we hope that we will have it soon.

See also:
Statistical machine translation live [April 28, 2006)]

Google Translate adds 10 new languages… [May 15, 2008]: “We’ve recently added translation capabilities for 10 new languages to Google Translate, bringing the total to 23 languages. The newly featured languages include Bulgarian, Croatian, Czech, Danish, Finnish, Hindi, Norwegian, Polish, Romanian and Swedish.

Translate between 41 languages with Google Translate [Feb 26, 2009]: “recently added Turkish, Thai, Hungarian, Estonian, Albanian, Maltese, and Galician to the mix. The rollout of these seven additional languages marks a new milestone: automatic translations between 41 languages (1,640 language pairs!). This means we can now translate between languages read by 98% of Internet users.

51 Languages in Google Translate [Aug 31, 2009]: “we’ve added 9 new languages to Google Translate: Afrikaans, Belarusian, Icelandic, Irish, Macedonian, Malay, Swahili, Welsh, and Yiddish, bringing the number of languages we support from 42 to 51.”

A new look for Google Translate [Nov 16, 2009]:

Translate instantly: Say goodbye to the old “Translate” button. Google Translate now translates your text right as you type.

Read and write any language: Want to say “Today is a good day” in Chinese, but can’t read Han characters? Click “Show romanization” to read the text written phonetically in English. Right now, this works for all non-Roman languages except for Hebrew, Arabic and Persian.

Text-to-speech: When translating into English, you can now also hear translations in spoken form by clicking the Speaker Icon.

Giving a voice to more languages on Google Translate [May 11, 2010]:

One of the popular features of Google Translate is the ability to hear translations spoken out loud (”text-to-speech”) by clicking the speaker icon beside some translations, like the one below.

We rolled this feature out for English and Haitian Creole translations a few months ago and added French, Italian, German, Hindi and Spanish a couple of weeks ago. Now we’re bringing text-to-speech to even more languages with the open source speech synthesizer, eSpeak.

By integrating eSpeak we’re adding text-to-speech functionality for Afrikaans, Albanian, Catalan, Chinese (Mandarin), Croatian, Czech, Danish, Dutch, Finnish, Greek, Hungarian, Icelandic, Indonesian, Latvian, Macedonian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Swahili, Swedish, Turkish, Vietnamese and Welsh.

Five more languages on translate.google.com [May 13, 2010]: “In 2009, we announced the addition of our first “alpha” language, Persian, on Google Translate. Today, we are excited to add five more alpha languages: Azerbaijani, Armenian, Basque, Urdu and Georgian — bringing the total number of languages on Google Translate to 57.

Poetic Machine Translation [Oct 5, 2010]: “A Statistical Machine Translation system, like Google Translate, typically performs translations by searching through a multitude of possible translations, guided by a statistical model of accuracy. However, to translate poetry, we not only considered translation accuracy, but meter and rhyming schemes as well. In our paper we describe in more detail how we altered our translation model, but in general we chose to sacrifice a little of the translation’s accuracy to get the poetic form right.”

Franz Josef Och site
Google Translate blog

Google Technology RoundTable: Human Language Technology [Aug 21, 2008]

Human language technology experts at Google, Franz Josef Och and Mike Cohen discuss their exciting research in machine translation and speech technology with Alfred Spector, Google VP of Research and Special Initiatives.