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ASUS EeePC revival with the $199/€199 EeeBook X205 at IFA 2014: the Chromebooks alternative based on Windows 8.1 with Bing

To be available in the U.S. and Europe starting in November. Plus information about:
– InstantGo (previously known at Connected Standby) from Microsoft aimed to bring smartphone-type power management capabilities to the PC platform, as well as increasing physical security,
– InstantGo combined with ICS (Internet Connection Sharing commonly referred to as tethering) for Connected Standby Hotspot funcionality, and
– touch gestures in Windows 8.1 supported by Smart Gesture technology of the X205 touchpad that is 36% larger compared to the ones found on the 14-inch ASUS laptop models.

Also compare with The growing Chromebook challenge for Windows laptops: promises from Google I/O are getting realized with new Chromebooks introduced at IFA 2014 post of mine as of September 5, 2014.

Information still to come (by November):
– monetization by Microsoft on the back end with Bing integration as well as MS services attach (as just mentioned by Satya Nadella on MSFT July 25 Earnings Conference Call)

See also my already existing posts about Intel Bay Trail-T, especially the Intel CTE initiative: Bay Trail-Entry V0 (Z3735E and Z3735D) SoCs are shipping next week in $129 Onda (昂达) V819i Android tablets—Bay Trail-Entry V2.1 (Z3735G and Z3735F) SoCs might ship in $60+ Windows 8.1 tablets from Emdoor Digital (亿道) in the 3d quarter of April 11, 2014. See also PadNews articles on Type 3 Z3735 (Bay Trail-Entry V2.1) based tablets (i.e. the same SoCs to be used in EeeBook X205):
– Z3735G (http://www.padnews.cn/?tag=Z3735G) and
– Z3735F (http://www.padnews.cn/?tag=Z3735F)


DETAILS

ASUS EeeBook X205 199 Euro Laptop Hands on [Steve Paine YouTube channel] with Intel’s Bay Trail-T (i.e. tablet) platform

http://umpcportal.com for more. This is the ASUS EeeBook X205 a 199 Euro laptop based on Z3000-series running Windows 8 with Bing. The model shown here has 1GB and Z3735G but other models are said to have 2GB RAM.

From ASUS Sep 3, 2014 press release:

EeeBook X205, chic and compact

EeeBook X205 is an affordable, chic and compact 11.6-inch laptop that weighs less than 1kg and is designed for on-the-go students and young professionals. Powered by Windows 8.1 with Bing — for maximum application compatibility — EeeBook X205 offers users a convenient smartphone-like experience, thanks to its use of Connected Standby technology. Connected Standby enables almost-instant resume from sleep mode and gives users an enhanced internet experience, as they are always connected to all their social apps and email — even when X205 is in standby mode. Available in four distinctive colors — black, white, gold and red — EeeBook X205 is designed with smooth curves and tactile surfaces to make it the ideal take-anywhere laptop.

ASUS EeeBook X205 Hands On – $199 Netbook unveiled at IFA 2014 [Mobilegeeks.de YouTube channel, Sept 3, 2014]

ASUS EeeBook X205 http://www.mobilegeeks.com The ASUS EeeBook X205 is 11.6 inches with an Intel Atom Z3735 is based on the Bay Trail-T architecture and is backed by 2GB of RAM and either 32G or 64GB of storage. Connectivity includes 2 USB 2.0, a Micro HDMI port, audio jack, microSD card slot plus WiFi b/g/n and Bluetooth 4.0. Don’t gorget to check out our coverage of the ASUS EeeBook X205 here: http://www.mobilegeeks.com/asus-zenbook-ux305-hands-video-ifa-2014/

ASUS announces the EeeBook X205 at IFA 2014 by Brandon LeBlanc [Blogging Windows, Sept 3, 2014]

Today at IFA 2014, ASUS has announced the EeeBook X205 – an affordable 11.6-inch laptop with Windows 8.1 with Bing priced at just $199 (U.S.). The EeeBook X205 comes powered by an Intel Atom quad-core processor and features InstantGo (previously known at Connected Standby) giving it an almost-instant resume from sleep mode with up 8 hours [up to 12-hours of web browsing see below] of battery life. It’ll run Microsoft Office smoothly as well as other desktop apps and apps from the Windows Store.

The EeeBook X205 has a compact and ergonomic design for people constantly on-the-go – like students for example. It weighs less than 1kg and has a full-size, one-piece seamless chiclet keyboard with 1.6mm of key travel for comfortable typing. It also has a 36% larger touchpad compared to the ones found on the 14-inch ASUS laptop models. And the touchpad uses Smart Gesture technology that supports touch gestures in Windows 8.1.

The EeeBook X205 will come in four colors – black, white, gold, and red – and available in the U.S. and Europe starting in November.

ASUS EeeBook X205TA [product page]

Easy to Learn, Work and Play.

  • ASUS EeeBook X205-blackWindows 8.1 with Bing
  • Weighs 980g with compact, space-saving design that fits in a small suitcase and carry bag.
  • 12 hours of battery life* for an Always On Always Connected experience
  • Windows 8.1 with Bing provides 100% capability with software and peripherals compares to other OS.

*Disclamer: 12-hours of web browsing

EeeBookX205 is an affordable, chic and compact 11.6-inch laptop that weighs less than 1kg and is designed for on-the-go students and young professionals. Windows 8.1 with Bing gives EeeBook X205 maximum application compatibility; while Connected Standby technology gives users a smartphone-like computing experience.This enables almost-instant resume from sleep mode and gives users an enhanced internet experience, as Connected Standby means they are always connected to all their social apps and email, even when X205 is in standby mode. Available in four distinctive colors — black, white, gold and red — EeeBook X205 is designed with smooth curves and tactile surfaces to make it the ideal take-anywhere laptop.

ASUS EeeBook X205-colors

Specification

Processor

Quad core Intel® Atom™ Bay Trail-T Z3735 processor running at up to 1.83GHz

Display

11.6-inch LED backlit HD (1,366 x 768)
High-contrast gloss finish

Operating System

Windows 8.1 with Bing

Storage

eMMC 32/64GB
115GB Microsoft OneDrive free for 2 years (15GB for life)
500GB ASUS WebStorage free for 2 years

RAM

2GB

Connectivity

802.11a/b/g/n dual-band Wi-Fi
Bluetooth 4.0

Input

2x USB 2.0
Micro HDMI out
1x 3.5mm headphone/mic combo jack
Micro SD card slot (SDXC, up to 64GB)

Camera

Front-facing VGA

Audio

2x 2W high-quality stereo speakers
High quality microphone

Battery

38Wh, 12 hours for web browsing

Dimensions

286 x 193.3 x 17.5mm

Weight

980g

Colors

Black, White, Red and Gold

We should note here that the Bay Trail SoCs for the EeeBook X205 are the specifically developed ones according to the following Intel slide:


1 MRD7 and MRD8/10 are Android* only. Windows is for selected ODMs with committed volume.

A significant SoC and PCB cost reduction effort (with design for “China Technical Ecosystem”) is lying behind those, so called Bay Trail Entry Z3735F/G products:

The original Windows capable Bay Trail-T already used in tablets since Oct’131: The Bay Trail-Entry version of Bay Trail-T specifically designed for heavy PCB cost reduction (used in X205):
– Z3745D (1.83 GHz, 25×16 LCD)
with DDR3L, and 8L2 HDI3 (Type4 packaged SoC based) PCBs

1 Dell Venue 8 Pro ($299+, now $249+)
2 8L PCB = 8-layer Printed Circuit Board;
3 HDIHigh Density Interconnects (aka Type 4 packaging) PCBs are utilizing blind, buried or microvia technologies.

– Z3735F (1.83GHz, <=2GB, <=19×12 LCD)
– Z3735G (1.83GHz, 1GB, <=12×8 LCD)
both with DDR3L, and 6L4 Type 3 packaged SoC based PCBs

4 6L PCB = 6-layer Printed Circuit Board
+ New PMIC for higher integration

In broad respects see the latest Z3735E, Z3735D, Z3735F, Z3735G comparison table of Sept 6, 2014, and in the most specific form the below table (taken from Z3600 and Z3700 Series Datasheet as of April 2014 when Type 3 SoC related information was added):

image

From MSFT Earnings Conference Call [July 22, 2014]

Satya Nadella, chief executive officer:

We feel good about the progress we are making with Windows. Developed markets continue to show stability, and we’re encouraged by the initial response from OEMs to our new consumer offerings like Windows with Bing.

In April, we released an update to Windows 8.1. To start, we improved the core desktop experience with mouse and keyboard advancements. For enterprises, we released Internet Explorer Enterprise Mode and extended our mobile device management capability. With the Windows 8.1 update, we also lowered the hardware spec required so OEMs can build tablets and clamshells at lower price points.

In addition, we made the decision to evolve the Windows business model. Now, Windows licenses are zero dollars for any OEM building a device less than nine inches. We also added a low-cost Windows offering with Bing integration for OEMs. This new offering combined with lower hardware specs means OEMs will bring a fantastic line-up of value-based notebooks and tablets to market this holiday.

We will have our OEM monetization, and some of these new business models are about monetizing on the back end with Bing integration as well as our services attach, and that’s the reason fundamentally why we have these zero priced Windows SKUs today.

Windows 8.1 with Bing for OEMs [April 2, 2014]

The Windows 8.1 with Bing edition sets Bing as the default search engine within Internet Explorer. Users will be able to manually change default search settings and install additional browsers of their choice.

Windows 8.1 with Bing is based on the feature set available in Windows 8.1 Core and incudes all of the latest updates, including Windows 8.1 Update. Windows 8.1 with Bing is available for 32-bit and 64-bit platforms.

What’s new for OEMs?

Windows 8.1 with Bing is similar to other editions of Windows and should be imaged, updated, and deployed the same as any other Windows edition. However, OEMs will not be able to change the default search engine with the SearchScopes unattend setting, Registry key, or 3rd party installation tools. When a user starts Internet Explorer, Bing is automatically set to the default Search Engine and will override any OEM-configured search provider. No other Internet Explorer defaults are changed.

Helping our hardware partners build lower cost Windows devices by Brandon LeBlanc [Blogging Windows, May 23, 2014]

Over the next couple weeks leading into Computex in Taipei, you’re going to see many of our hardware partners announce new Windows devices.

Microsoft was built on the foundation of partner opportunity and our goal remains mutual success for us and our partners. This means a continued commitment to helping ensure our hardware partners are able to build innovative, differentiated and competitive devices on the Windows platform. Over the past year, we have done a lot of work to scale Windows to an even greater number of customers with more partners and new devices at a broader range of price points. In 2013, we began to ease our approach to device certification and reduced some hardware component requirements, helping to empower our partners to drive further device differentiation and price competitiveness. And most recently with the Windows 8.1 Update, we are enabling our hardware partners to build lower cost devices with only 1GB of memory and 16GB of storage that provide customers with the fast and fluid experience they expect from a Windows device. We also announced that Windows will be available for 0 dollars to our hardware partners for Windows Phones and tablets smaller than 9-inches in screen size.

As we move forward, many of these lower cost devices will come with a new edition of Windows called Windows 8.1 with Bing. Windows 8.1 with Bing provides all the same great experiences that Windows 8.1 offers with the Windows 8.1 Update, and comes with Bing as the default search engine within Internet Explorer. And of course customers will be able to change that setting through the Internet Explorer menu, providing them with control over search engine settings. This new edition will be only be available preloaded on devices from our hardware partners. Some of these devices, in particular tablets, will also come with Office or a one-year subscription to Office 365.

The end result is that more people—across consumer and commercial—will have access to an even broader selection of new devices with all the awesomeness that Windows 8.1 provides, and get Office too, all at a really affordable price. Additionally, as reach expands, the opportunity for developers and their apps also increases.

We’re excited for our partners and the new devices that will be in market soon, and we’ll continue to work closely with our partners deliver innovative and high quality devices based on the Windows experience.

Stay tuned for more as these new devices get announced by our hardware partners over the coming weeks!

InstantGo: a better way to sleep by Kevin A Chin [Blogging Windows, June 19, 2014] (see also the InstantGo article on Wikipedia)

You may have heard about InstantGo in Windows 8.1 (known as Connected Standby in Windows 8 and Windows RT), and how it has replaced the traditional sleep or standby function in many Windows 8.1 and Windows RT 8.1 systems. What you might not know is how fundamentally different—and better—it is, and why.

First, let me give you a little background. These days, a lot of modern computing is performed on System on Chip (SoC) designs. These single chips tightly integrate the components for what used to be a complete motherboard, and allow for hardware that is thinner, lighter, and more power efficient. There are SoC designs with processors from both Intel and ARM running Windows.

These innovations in hardware go beyond just extending battery life—they actually make new user experiences possible. InstantGo is a great example of what SoC makes possible: network connectivity with very low power consumption and instant resume capabilities. With the right hardware, whether it’s a Windows powered tablet, or a convertible 2-in-1, it’s always ready for interaction.

What is InstantGo?

InstantGo maintains network connectivity when your screen is off in standby mode, allowing the system to update things in the background, and keeping it ready to instantly resume. For example, it can sync your email while your screen is off so new mail is ready and waiting as soon as you come back. Or if you want to be reachable via Skype even when you step away from your PC, you can go ahead and turn the screen off, and your calls will still come through. Power consumption in this connected standby mode is very low, and yet the system is always ready to spring back to life with your next interaction.

Common misconceptions

We’ve seen some misconceptions about InstantGo out there on the Internet, so I’d like to clear up a few of these. First of all, if your PC doesn’t already have Connected Standby (in Windows 8 or Windows RT) or InstantGo (in Windows 8.x or Windows RT 8.x), you can’t just add it as a feature – as mentioned, it’s built into the hardware and the operating system, and so it’s either there from the beginning or it isn’t. Furthermore, it isn’t limited to a particular processor architecture – it might be present on ARM, x86, and x64 systems. Finally, InstantGo is not just for tablets. You can have it on a 2-in-1 system that looks very much like a traditional laptop. You might even see two systems running the same CPU or SoC architecture, and one of them has InstantGo while the other one doesn’t. It’s really up to the hardware manufacturer to decide which systems they want to design with this capability.

Here’s a summary of the common misconceptions:

Misconception

Fact

InstantGo is a Windows software feature.

InstantGo depends on tight integration between hardware, software (drivers), and operating system to deliver new user experiences.

InstantGo only runs on ARM architecture systems.

InstantGo systems exist for ARM, x86, and x64 architectures.

InstantGo is only useful if I’m connected to a network.

All InstantGo systems allow you to turn the screen on and off almost instantly.

InstantGo is only available on Surface Pro and Surface 2.

Numerous systems support InstantGo. Examples include: Dell Venue Pro 8 , Dell Venue Pro 11, Asus T100TA, ThinkPad Tablet 2, Surface, Surface 2, and more.

InstantGo runs exclusively on Windows RT.

All Windows RT systems support InstantGo. But Windows 8 and Windows 8.x systems with the proper hardware may also support InstantGo.

InstantGo only runs on tablets.

InstantGo systems include tablets, convertibles with docks, and even some laptops.

Do you already have InstantGo?

As InstantGo is not limited to a particular form factor (tablet or laptop), or a particular architecture (ARM, x64, or x86), you might not know if you have it or not. InstantGo requires Windows RT, Windows 8, or any of the updates released after Windows 8, as well as tightly integrated hardware and software. You can see if you have it or not by running the powercfg option from a command prompt. When you type powercfg /a and press Enter, you’ll see the Standby (Connected) option only if you have InstantGo:

image

After using Windows on an InstantGo system, I’ve come to expect all my computers to have long battery life and still instantly resume from sleep.

For more on InstantGo (known as Connected Standby in Windows 8), see these articles:

In my next blog post, I’ll talk about Sleep Studyan easy way to measure your battery life while in the connected standby state.

Windows 8.1 ICS and InstantGo (Connected Standby Hotspot) [Steve Paine YouTube channel, Oct 17, 2013]

http://umpcportal.com with a 3G-capable, Connected Standby capable Windows 8.1 PC. Demonstration of a hotspot under Connected Standby conditions.

See also:

In Windows 8.1, Internet Sharing, commonly referred to as tethering, has been added to enable users to share their mobile broadband network connection with one or more other devices that are not mobile broadband-capable. Traditional tethering mechanisms include Bluetooth and USB. However, Wi-Fi can provide the fast and easy mobile broadband connection sharing mechanism, such as personal hotspots, mobile hotspots, and so on, since it requires little configuration, enables high-speed data transmission, and relies on the familiar Wi-Fi connection process.
Windows 8.1 extends the Internet sharing capability further by enabling customers to turn on and connect to PCs that have Internet Sharing configured, known as a tethering access point, just as if it was a standard Wi-Fi network.

Sleep Study: Diagnose what’s draining your battery while the system sleeps by Kevin A Chin [Blogging Windows, June 26, 2014]

In my last post, I introduced you to InstantGo (previous to Windows 8.1, we called this Connected Standby), a new power model used on some Windows 8.x systems. InstantGo is a tight integration of software (firmware, drivers, OS) with System on Chip (“SoC”) hardware to provide a sleep mode with long battery life and a connected, instant-on user experience.

In this post, I’d like to introduce you to Sleep Study, a new tool available on Windows 8.x systems with InstantGo that can help you identify sources of battery drain that occurred while the PC was in sleep mode (that is, when the screen was off).

Sleep Study tells you how well the system slept and how much activity it experienced during that time. While in the sleep state, the system is still doing some work, albeit at a lower frequency. Because the resulting battery drain is not easily perceptible (you can’t see it draining), we built the Sleep Study tool in Windows 8.1 to allow you to track what is happening. We thought of simply using traditional logging to do this, but ironically, the logging itself would drain the battery. With this in mind, we designed the Sleep Study tool to minimize its own impact on battery life, while tracking the battery draining activities.

The Sleep Study report

You can use Sleep Study to see which apps and devices are most active during a sleep session. Sleep Study reviews all the sleep sessions longer than 10 minutes and provides you with a report that color codes each session according to its power consumption.  A session is defined as the period from Screen Off to Screen On. In cases when the system is plugged into AC power, the policies are less stringent than when on battery power. While the tool still tracks connected standby activity on AC power, it is more useful to identify unexpected drains on battery, or DC power.

To help you easily identify apps, devices and services with higher power consumption, these are highlighted in red or orange in the report, and represent opportunities to extend your battery life.

In this video, we walk you through a typical Sleep Study report.

[SleepStudy powercfg command for connected standby]

The ASUS EeeBook touchpad uses Smart Gesture technology that supports touch gestures in Windows 8.1: Touch: Swipe, tap, and beyond [Windows Help, Nov 12, 2013]

If you want to know what we mean when we mention swiping, tapping, or other ways of interacting withWindows 8.1 or Windows RT 8.1 when you’re using a touchscreen, take a look at this table.

What we say

How to do it

What it does

Tap

image

Tap once on an item.

Opens, selects, or activates whatever you tap. Similar to clicking with a mouse.

Press and hold

image

Press your finger down and hold for about a second.

Shows info to help you learn more about an item or opens a menu specific to what you’re doing. For example, press and hold a tile on the Start screen to rearrange, resize, or pin it. Only works for some items.

Similar to right-clicking with a mouse.

Pinch or stretch to zoom

image

Touch the screen or an item with two or more fingers, and then move the fingers toward each other (pinch) or away from each other (stretch).

Visually zooms in or out, like with pictures or maps. A good place to explore this is the Start screen.

Slide to scroll

image

Drag your finger on the screen.

Moves through what’s on the screen. Similar to scrolling with a mouse.

Slide to rearrange

image

Press and briefly drag an item in the direction opposite the way the page scrolls, then move it wherever you want. (For example, if you would scroll left or right, drag the item up or down.) When you’ve moved the item to the new location, let it go.

Moves an item. Similar to dragging with a mouse.

Swipe to select

image

Swipe an item with a short, quick movement in the direction opposite the way the page scrolls. For example:

• If the page scrolls left or right, swipe the item up or down to select it.

• If the page scrolls up or down, swipe the item left or right to select it.

Selects an item, and often brings up app commands. A good place to explore this is in the Mail app.

Swipe or slide from the edge

image

Starting on the edge, either swipe your finger quickly or slide across the screen without lifting your finger.

• Open the charms (Search, Share, Start, Devices, Settings). Swipe in from the right edge.

• Open a recently used app. Swipe in from the left edge. Keep swiping to switch between all of your recently used apps.

• Open another app at the same time. Slide in from the left edge without lifting your finger and drag the app until a divider appears. Then move the app where you want it, and slide the divider to adjust the app size.

• See a list of recently used apps. Slide in from the left edge without lifting your finger, and then push the app back toward the left edge.

• Show commands for the current apps, like New and Refresh. Swipe in from the top or bottom edge.

• Close an app. Slide down from the top edge without lifting your finger, and then drag the app to the bottom of the screen.

Rotate

image

Put two or more fingers on an item and then turn your hand.

Rotates items in the direction you turn your hand. Only some items can be rotated

The growing Chromebook challenge for Windows laptops: promises from Google I/O are getting realized with new Chromebooks introduced at IFA 2014

1. New Chromebooks (13.3”, 14”)
2. Recently introduced Chromebooks (11.6”)
3. Gartner Says Chromebook Sales Will Reach 5.2 Million Units in 2014

Note that a highly competitive ASUS EeePC revival with the $199/€199 EeeBook X205 at IFA 2014: the Chromebooks alternative based on Windows 8.1 with Bing [this same blog, Sept 6, 2014] is coming in November for the U.S. and European markets. That offering is also just the first of a number of similar kinds expected from global laptop brands using the latest Intel Bay Trail-T Type 3 SoCs (i.e. Z3735G and Z3735F, details are in the above post) specifically designed for significantly lower SoC and PCB costs with specific design for “China Technical Ecosystem”. As of today there are no Chromebooks with Bay Trail-T Type 3 SoCs but those could come as well in November timeframe for even greater Windows laptop competition. The current low-end Chromebooks are mostly using the Intel Bay Trail-M (Intel Mobile Celeron) platform, namely the N2830 SoC (for comparison see the N2830, Z3735F, Z3735G table from Intel).

At the same time it is still unclear what the competition between Chromebooks and the cost reduced Windows laptops will be on the emerging markets. For reasons see the ‘Naked PCs’ lay bare Microsoft’s emerging markets problem article from Reuters (Aug 12, 2014) which has been widely republished (like in Business Insider). In addition Xinhua reported on Aug 24 that a Chinese OS expected to debut in October with the aim to relieve China’s way high dependence on both Windows and Android. With that Chrome OS chances in China could be minimal. We should therefore think of the competition between Chromebooks and the upcoming cost reduced Windows laptops just as a mature market phenomenon. More importantly the latest Gartner analysis considers the Chromebook market a niche market for the next 5 years (see at the end).

Microsoft facing increased competition from MacBooks and Chromebooks, say Taiwan makers [DIGITIMES, July 23, 2014]

Microsoft is facing increased competition from MacBooks and Chromebooks, with the global notebook OS market share for Windows 8 already dropping to below 90%, according to Taiwan-based supply chain makers.

Thanks to iPhones and iPads, demand for Apple’s Mac series products has also been rising in the past few years.

Meanwhile, Google is seeing increased Chromebook demand from the US and the UK’s education procurement and enterprise markets. By the end of 2014, vendors including Acer, Asustek Computer, Dell, Hewlett-Packard (HP), Lenovo, LG Electronics and Toshiba are together expected to launch about 20 Intel-based Chromebooks priced at around US$349, the sources said.

To counter, Microsoft has recently extended its free Windows 8 licensing coverage and is cooperating with HP and Acer to release US$199 notebooks at the end of 2014, the sources noted.

In addition to extending free licensing for Windows 8, Microsoft may also need to revise the shortcomings of Windows 8 and accelerate its pace on the development of Windows 9 in order to stay competitive, the sources added.

Google ​previews new Chromebook features [CNET YouTube channel, June 25, 2014]

http://cnet.co/1ltenUK At Google I/O in San Francisco, the company demos new features for Chromebook laptops running Chrome OS, such as how a phone running the latest version of Android can unlock your Chromebook and log you into Web apps via proximity-sensing abilities.

image
The 3 years of Google’s Chromebook journey as it was represented by Sundar Pichai
(As far as Chromebook’s 1st year is concerned see also my Chromebook / box with Citrix Receiver going against Microsoft [May 12 – July 29, 2011] post of mine.]

I’ve already recognized that “the whole Android-centric story is getting even more interesting when Chrome, Google Drive, Chrome OS and the apps related to that are added” in my Nexus 7: Google wanted it in 4 months for $199/$245, ASUS delivered + Nexus Q (of Google’s own design and manufacturing) added for social streaming from Google Play to speakers and screen in home under Android device control [June 28, 2012] post.

From Native Android apps are coming to Chrome OS [The Verge, June 25, 2014]

Google is working to bring Chrome OS and Android closer together, and that’ll eventually mean having Android apps running right on a Chromebook. “We’re in early days,” Sundar Pichai, Google’s Chrome and Android chief, said on stage today at Google’s I/O developer conference. Pichai didn’t say when the feature would arrive, but he demonstrated it already working using Android apps for Evernote, Flipboard, and Vine. The apps can appear in a tall, phone-sized window, or they can be expanded to run as they would on tablets.

Earlier this month, a project for Google’s Chromium called Athena pointed toward big changes to the touch aspects of Chrome OS. That included a virtual software keyboard, a card-based interface a la Google Now, and a new app launcher interface.

Altogether, it sounds as though touch input is bound to become a far more integral part of Chrome OS. Google didn’t comment on what future Chromebooks will look like from its partners, but it wouldn’t be surprising to see more and more shipping with touchscreens.

Google also said today that Chrome OS will eventually be able to display notifications from a paired Android phone, and that a paired phone will be able to unlock a Chromebook just by coming near it.

1. New Chromebooks (13.3”, 14”)

HP Chromebook 14 inch Tegra K1 Hands On [Steve Paine YouTube channel, Sep 4, 2014]

http://ultraboochromebookworld.com for more. This is the new 14-inch Chromebook from HP with a FullHD screen option. It runs on the Tegra K1 platform. Great keyboard, 1.7KG (1.79 for the HD touchscreen) with 2 or 4GB RAM, 16 or 32GB storage. Starting at $299

From: HP Unveils Five New Innovative and Stylish Consumer Products for Holiday [press release, Sept 4, 2014]


The 14-inch HP Chromebook combines beautiful design, super-fast performance and a wide 14-inch FHD [1920 x 1080] diagonal screen(5) for a superior Chrome experience. Powered by the latest-generation NVIDIA Tegra K1 processor with world-class graphics performance, the HP Chromebook provides smooth multitasking while browsing the web, running productivity apps or streaming music. Tegra K1’s breakthrough power efficiency gives the 14-inch HP Chromebook improved battery life. It also features a silent, slim, fanless design and is optimized for Google Hangouts, supporting Hangouts in HD.(5,7)Available in Twinkle Black or Snow White with a choice of complementary accent color options, including Smoke Silver, Sorbet Orange, Ocean Turquoise or Neon Green, the 14-inch HP Chromebook stands out in a crowd.(6)  

  • The 14-inch HP Chromebook is expected to be available in the United States beginning on Oct. 22 for a starting price of $299.99.

(5) High definition (HD) content is required to view high-definition images.
(6) Color availability may vary by region.
(7) Internet service required and not included.

Toshiba Chromebook 2 [CB30-B 13.3”] with Full HD [1920 x 1080] Screen Hands-On [Steve Paine YouTube channel, Sep 3, 2014] with Intel’s BayTrail-M (Intel Mobile Celeron) platform

http://chromebookworld.com for more on Chromebooks. The Toshiba Chromebook 2 CB30-B comes with an optional FullHD IPS screen. It’s iimpressive. There’s no touch but the price should be under 400 Euro. The Intel Baytrail-M platform drives the system.

Note: In France the Toshiba Chromebook 2 CB30-B is available for €329 as of Sept 7.

Acer Chromebook 13 Hands-On (CB5, Tegra [K1], 2014) [Steve Paine YouTube channel, Sep 5, 2014] Note: available for pre-order in U.S. since Aug 12 (see below), but as of Sept 7 it still has not been released

http://chromebookworld.com for more with the Acer Chromebook 13 running on Tegra (ARM.) Full HD and Touchscreen available.

A new type of Chromebook with extra-long battery life [Google Chrome Blog, Aug 11, 2014]

Chromebooks were designed for your mobile lifestyle. They’re thin and light, resume instantly, and are easy to use.

Starting today, we’re welcoming a new type of Chromebook into the family, beginning with the Acer Chromebook 13. This new device uses the NVIDIA Tegra K1 processor, so you get the speed you’re used to from Chromebooks with a battery life up to 13 hours. What could you do in thirteen hours?

  • Fly from New York to Beijing
  • Watch the entire set of Harry Potter movies
  • Complete an Iron Man triathlon (average finish time is 12hr 13min)
  • Finish a 1-credit college course
  • Watch 390 adorable cat videos (2 min per video)
  • Use your Chromebook 13 to watch, play and get a lot done

The Acer Chromebook 13 is available now (with optional touchscreen and 1080p resolution) at Amazon and other online retailers from $279.

Hands-on: The Tegra K1-powered Acer Chromebook 13 [NVIDIA YouTube channel, Aug 12, 2014]

Read more on the NVIDIA Blog: http://nvda.ly/AcMHL. Take a look at the first ever Chromebook powered by the impossibly advanced Tegra K1 quad-core processor and its 192 GPU cores — the Acer Chromebook 13. With up to 13 hours battery life, full 1080p display and multi-tasking capabilities that leave other Chromebooks in the dust, the Acer Chromebook 13 packs a high-end punch into a slick, modern design.

See more at: Tegra K1 Transforming Chromebooks From The Inside Out [NVIDIA Blog, Aug 11, 2014] 

Acer Chromebook 13 laptop – The Chromebook with 13 hours of battery life (features & highlights) [Acer YouTube channel, Aug 11, 2014]

The Acer Chromebook 13 gives you more. Up to 13 hours of battery life keeps you powered from day to night. A faster wireless connection keeps you one step ahead. Full HD display (optional) and anti-glare technology (optional) deliver smooth graphics and enhance all of your favorite videos and photos. Acer Chromebook 13 – more to enjoy. (Battery life may vary depending on model and configuration.)

Acer Launches Industry’s First Chromebook Powered by NVIDIA Tegra K1 and its First 13.3-inch Model [press release, Aug 12, 2014]

Acer America today announced the Acer Chromebook 13, the industry’s first Chromebook powered by an NVIDIA Tegra K1 mobile processor mobile processor and the company’s first with a 13.3-inch display. The Chromebook 13 enhances Acer’s already dominant position in this category with an impressive 46.7 percent market share in Chromebooks.(1)

Acer’s early lead in the Chromebook space you could understand from my earlier Leading PC vendors of the past: Go enterprise or die! [Nov 7, 2013] post.

The combination of additional real estate on the vibrant 13.3-inch display, industry-leading battery life of up to 13 hours,(2) and a thin and light fanless design makes the Acer Chromebook 13 the ideal choice for customers who want additional screen real estate along with a portable and productivity-boosting design. The Acer Chromebook 13 is available in two options – one with a full HD display with 1920×1080 resolution and another model with a 1366×768 display.(2)

The Acer Chromebook 13 delivers the ultimate in mobility with the Tegra K1 with a 192-core GPU, enabling customers to get more done throughout their work day and after hours, no matter where they take their Chromebook. Customers will experience a first-rate multi-tasking experience when keeping multiple tabs open, playing a video and doing more all at once.

“The Acer Chromebook 13 is an ideal device for families who need a new or additional computer to share for school projects, research, entertainment and fun online,” said Sumit Agnihotry, Acer’s vice president of product marketing. “The display is large and vibrant, so everything from homework to video is incredibly crisp and detailed. Plus, up to 13 hours of battery life means families can use the device all day for work or school and not have to recharge it for nighttime activities like homework and watching movies.”

The Acer Chromebook 13 uses the NVIDIA Tegra K1 4-Plus-1™ quad-core ARM Cortex A15 CPU plus a third-generation battery-saver core to provide up to 13 hours of battery life(2). Tegra K1 uses an NVIDIA Kepler architecture-based GPUwith 192 programmable GPGPU cores to process rich and detailed graphics.

“The Acer Chromebook 13’s long battery life, speedy multitasking and advanced graphics highlight the tremendous experiences that Tegra K1 delivers,” said Kaustubh Sanghani, general manager of the mobile PC business unit at NVIDIA. “Acer’s innovations and Tegra K1 will make the Chromebook 13 a popular device with consumers.”

Two Options Provide Choice of Full HD Display, Extra-Long Battery Life
The Acer Chromebook 13’s large 13.3-inch display comes in two models to give customer the options that fit their needs. The version with a full HD 1920×1080 display shows video in lifelike 1080p resolution and provides up to 11 hours of battery life.(2) In addition, models will be available with a bright and crisp 1366×768 resolution display that provides even longer battery life of up to 13 hours.(2) Both displays will have Acer ComfyView™ anti-glare panels that minimize light reflection that can cause eye fatigue. In addition, the Acer Chromebook 13’s display provides rich colors and excellent contrast, while the large size helps accommodate the spacious keyboard that is both comfortable and maximizes productivity.

Designed with mobility in mind, the Acer Chromebook 13 has an incredibly thin and light design that measures only 0.71 inches thin and weighs only 3.31 pounds. In addition, the Acer Chromebook 13 is fanless, so the system is nearly silent while operating. The Acer Chromebook 13 keeps customers in touch and connected with 802.11ac WiFi, which provides speeds up to three times faster than 802.11n. Plus, the 2×2 MIMO antenna helps ensure reliable throughput.

Starts Quickly; Connects to Popular Devices
The new Acer Chromebook 13 boots up in less than 9 seconds and resumes nearly instantly from sleep mode. This enables customers to more quickly enjoy the more than 30,000 free and paid apps, themes and extensions in the Chrome web store.

Customers will enjoy faster data transfers of photos and video with the Acer Chromebook 13’s two USB 3.0 ports. Plus, streamed video and movies can be shared on a larger display or home TV using the Acer Chromebook 13’s HDMI port. Video chats and Google Talk are all enhanced by the Chromebook’s HD webcam that provides 720p HD audio/video recording as well as the two built-in stereo speakers and microphone.

Fun to Share, Easy to Protect

Chromebooks are simple to use and ideal for sharing by multiple users, such as families, schools or at different shifts at a business. Users can log into their own account to access Gmail, Docs, website bookmarks and other information. Storage on Google Drive(3) protects files, documents, and photos safely in the cloud, and ensures that the most current version of the file or document is always available and safe, even if the Chromebook is lost or stolen. Plus, Acer Chromebook 13 users can view, edit, create and collaborate on-line and off-line with a growing number of programs, such as Microsoft Office documents and Gmail.

Security is a key benefit of the Chrome operating system, as it’s automatically updated to guard against ever-changing online threats. This is especially useful for families and schools who want to protect children.

Pricing and Availability

Several models are available now for pre-sale:

  • The Acer Chromebook 13 CB5-311-T9B0 has the 1920×1080 full HD [1920 x 1080] display, 2GB of memory and a fast 16GB Solid State Drive(4). It is priced at only $299.99 and is available now for pre-sale at BestBuy.com.
  • The Acer Chromebook 13 CB5-311-T1UU has a 1920×1080 full HD [1920 x 1080] display, 4GB of memory and a fast 32GB Solid State Drive(4). It is priced at only $379.99 and is available now for pre-sale at Amazon.com and the Acer Store.
  • The Acer Chromebook 13 CB5-311-T7NN has a 1366×768 display, 2GB of memory and a fast 16GB Solid State Drive(4). It is priced at only $279.99 and is available now for pre-sale at Amazon.com and the Acer Store.

Acer is also offering a configuration via resellers that will be sold to commercial and education customers. That model comes with a 1366×768 display, 4GB of memory, a fast 16GB Solid State Drive(4) and will be priced at $329.99.

Acer systems are backed by professional, high-quality technical support. The company’s online community at community.acer.com provides customers discussion forums, answers to frequently asked questions and the opportunity to share ideas for new and enhanced services and products.

    Prices listed are manufacturer suggested retail prices and may vary by location. Applicable sales tax extra.
    1. Q1 2014 NPD data, U.S. market.
    2. The Acer Chromebook 13 model with the full HD 1920×1080 display provides up to 11.5 hours of battery life. The Acer Chromebook 13 model with the 1366×768 display provides up to 13 hours of battery life. Battery life as measured with Google power_LoadTest (http://www.chromium.org/chromium-os/testing/power-testing). Actual battery life varies by model, configuration (including storage capacity, RAM capacity, processor in use, display type and resolution, etc.), applications, power management settings, operating conditions, and utilized features.
    3. More information on Google Drive on Chrome devices:https://support.google.com/chromebook/answer/2703646?p=driveoffer&rd=1
    4. Accessible capacity varies: (MB = 1 million bytes; GB = 1 billion bytes)

    2. Recently introduced Chromebooks (11.6”)

    Acer Chromebook 11 laptop – The right choice for a smart buyer (features & highlights) [Acer YouTube channel, Aug 21, 2014] with Intel’s BayTrail-M (Intel Mobile Celeron) N2830 platform (availability?)

    As the best value Chromebook – the Acer Chromebook 11 has everything you need. The faster wireless connection on the market keeps you closer than ever, no matter where life takes you. Long-lasting battery life powers past competitors on just a single charge. Acer Chromebook 11 makes life on-the-go easy.

    From Acer’s Chrome Devices Now Expand to Include New Chromebox CXI and Chromebook 11 [press release, Aug 21, 2014]

    Acer Chromebook 11

    The Acer Chromebook 11 enhances life on-the-go with an even faster wireless connectivity and long-lasting battery life that extends productivity from day to night on a single charge. There are two models: the CB3-111 consumer model in an immaculate Moonstone White color, and the C730 commercial/education model in Granite Gray.

    The Acer Chromebook 11 meets the needs of students, families, anyone on a budget, as an affordable secondary device, and for the growing number of customers who enjoy the Google ecosystem for school, work and entertainment.

    Faster Connection and Long-lasting Battery

    Up to 3x faster(1) connection is achieved via the latest 802.11ac wireless communication, which vastly improves coverage in distance and range. The Chromebook 11 features Bluetooth 4.0 technology and one USB 3.0 port that lets users share and send data faster. Up to 8.5 hours(2) of battery life means users can fit in plenty of work and entertainment throughout the day.

    Fast Boot and Connectivity

    The Intel® Celeron® N2830 processor(4), based on the Intel Bay Trail M architecture, and eMMC 16/32 GB solid-state drive helps this system boot fast(5), perform well without slowing over time. The Chromebook 11 comes with an 11.6-inch HD 1366 x 768 display, 16:9 wide aspect ratio, and Acer ComfyView™ LED backlit TFT LCD. Input/output ports include USB 3.0 and USB 2.0 ports for quick and easy data sharing and external storage, SD™ Card reader, combo headphone/speaker jack, and HDMI® port.

    The Chromebook 11 (CB3-111) for consumers is slimmer than its predecessor measuring 299 x 202 x 18.65 mm with a reduced height, and weighs 1.1kg (2.43 lbs.) so it can be taken anywhere for exploring online, staying in touch, running Chrome apps and more.

    The Chromebook 11 (C730) for the commercial/education with improved structural design can withstand a 60% higher drop test than the consumer model, and features a water spill proof keyboard/touchpad with drainage channel designed to tackle the higher possibilities of spills and drops in businesses and schools. This model measures 302.6 x 206.6 x 21.75 mm and weighs 1.4 kg (3.09 lbs.)

    Speed, Security and Synchronicity of Acer Chrome-based Devices

    The New Acer Chromebox CXI and Chromebook 11 pack all the speed, security and auto-synchronization convenience of Chrome OS.

    Powerwash – Easy Factory Reset

    Powerwash enables IT to quickly and easily clear all local user data stored in the Chrome device by resetting it to its original factory state. Using this feature, all data stored on the device such as files, photos, owner permissions, and saved networks, will be deleted for all accounts. After clearing this data, the IT professional is guided through the initial setup again. Resetting the device doesn’t affect the accounts themselves, or any data synced to these accounts.

    Always Up to Date, Easy to Use

    IT professionals will find that it’s simple to control a fleet of Chrome devices via the web-based Google Management Console, which makes it possible to deploy an app from 1 to thousands of Chrome-based devices with a single click of a button. The OS and all downloaded applications are automatically updated every six weeks, saving IT staff’s time and assuring users the freshest software and security features.

    Acer’s Chrome devices come with pre-installed web apps and over 30,000 additional apps, themes and extensions on the Chrome Web Store. Since all applications run within the browser, there is little to no computer management required.

    Acer’s Chrome devices are easy to use. After the user signs into Chrome with a Google account, they’re immediately immersed in the Google ecosystem and signed into Google services. Their bookmarks, history and settings are synced across all of their devices and computers running Chrome. Once logged in, they can surf the Internet with the Chrome browser, read and send emails from Gmail, search the web with Google Search, create documents, spreadsheets, presentations and more with Google Drive, as well as watch videos from YouTube, etc.

    Fun to Share, Easy to Protect

    Chrome devices are simple to use and ideal for sharing by multiple users, such as families, schools or at different shifts at a business. Users can log into their own account to access Gmail, Docs, website bookmarks and other information. Storage on Google Drive 4 protects files, documents, and photos safely in the cloud, and ensures that the most current version of the file or document is always available and safe, even if the Chrome device is lost or stolen. Plus, users of Acer Chrome devices can view, edit, create and collaborate on-line and off-line with a growing number of programs, such as Office documents and Gmail.

    Layers of Tight Security

    Multiple layers of security features including data encryption and verified boot defend the device against online threats, malware and viruses. Every time the Chrome OS boots, it checks the integrity and validity of system files. If it detects any anomaly or unauthorized change, the system will restore from a prior backup. User and system files are stored on separate partitions that keep data secure and make restoration from a backup simple. Individual user’s data is encrypted automatically and protected by the TPM 1.2 chip, which generates and stores secure cryptographic keys, enabling IT professionals to read data from a stolen Chrome device.

    Via individual accounts, data is kept safe when the device is used by multiple users. Storage on Google Drive safeguards files, documents, and photos in the cloud, and ensures that the most current version is always available. IT staff will also appreciate that the Acer Chromebox CXI has a Kensington lock to secure them to a desk or mobile cart.

    (1) Based on a IEEE 802.11ac draft specification. Actual speed will vary based on range, connection rate, site conditions, size of network, and other factors.
    (2) Battery life may vary depending on model and configuration. Based on Google power_LoadTest.
    (3) 330 ml of liquid water spillage resistant keyboard and touchpad design on Acer Chromebook 11 – C730 only.
    (4) Accessible capacity varies: (MB = 1 million bytes; GB = 1 billion bytes).
    (5) Reg: Boots up under 10 seconds. Source: Chromium OS Fast Boot.

    Lenovo N20/N20P [11.6”] Chromebook hands-on [SlashGear YouTube channel, May 5, 2014]  !! The N20p comes with a 300-degree hinge that allows the screen to be turned around for using the notebook in all-touch mode!! with Intel’s “BayTrail-M” [Mobile] Celeron N2930 or N2830 platform, available beginning in July and August, respectively

    The Lenovo N20 Chromebook is expected to go on sale in July, priced at $279. It’ll be followed by the N20p Chromebook in August, priced at $329. They are offering a choice of touch or non-touch 1366 x 768 displays respectively, and up to eight hours of battery life. The N20 is of a more traditional design, but the N20p borrows from the YOGA and others in Lenovo’s line-up, with a 300-degree hinge that allows the screen to be turned around for using the notebook in all-touch mode. Under the hood, there’s Intel’s “Bay Trail” Celeron [N2930 or N2830] processor, paired with up to 4GB of memory and 16GB of storage.So far, Lenovo’s focus with Chrome OS has been on the education market. That’s finally changed to accommodate consumers, however, with the N20 and N20p offering the same three-second boot time and the usual suite of cloud-centric Google apps. More information: http://www.slashgear.com/lenovo-n20n20p-chromebook-hands-on-05327776/

    Lenovo Breaks The Mold By Going Multimode On Its First Consumer Chromebook [press release, May 6, 2014]

    Portfolio offers thin and light designs and breakthrough dual mode, touch experience

    • N20 Chromebook in clamshell design offers familiar laptop feel with choice features
    • N20p Chromebook features an HD 10-point multitouch display and easily converts from Laptop to Stand mode for added flexibility and new ways to use it
    Lenovo(HKSE: 992) (ADR: LNVGY) today announced Lenovo’s first consumer Chromebooks, the N20 Chromebook and N20p Chromebook. These devices offer consumers choices of two ways to enjoy the Chrome experience in a thin and light form factor with a set of comprehensive technologies – all at an unbelievably affordable price starting at $279. While the N20 provides the familiar comfort of a traditional laptop, the N20p Chromebook breaks the mold for Chromebooks with its innovative multimode design featuring Laptop and Stand modes.
    These new additions complement Lenovo’s Chromebook family, which includes the ThinkPad 11e Chromebook and the ThinkPad YOGA 11e Chromebook, built with the needs of education customers in mind.
    Fusing Innovative Hardware
    Designed for maximum portability, both Chromebooks are thin and light at less than 17.9mm and weighing less than 1.4 kg. With an 11.6-in 1366×768 HD screen, users can comfortably see their work and type by using the full-sized keyboard with its oversized trackpad and attractive cool-touch palmrest.
    While the N20 Chromebook features a traditional laptop design, the multimode N20p Chromebook’s keyboard flexes 300° backward to convert from Laptop mode to Stand mode. Stand mode gives users a new way for watching videos up close and interacting with the 10-finger touchscreen for playing games and browsing.
    With up to eight hours of battery life1 and powered by an Intel® Celeron processor with integrated graphics, users can quickly and seamlessly boot the Chromebook and immediately begin their task, whether it’s watching videos, video chatting using the high definition web cam, listening to music, surfing the web and more without bringing their power cord along. They can also stay constantly connected with its WiFi and Bluetooth 4.0. The Chromebooks also come with up to 16 GB internal and up to 100 GB of free cloud storage from Google Drive for storing digital content.
    The Chrome Experience 
    Combining the Chrome experience with Lenovo’s innovative multimode Chromebook design offers an unmatched value for consumers. With the Chrome operating system, the Chromebooks boot within seconds. Chrome offers fast, automatic updates and tens of thousands of apps available via the Chrome Web Store.
    Users can work on their N20 Chromebook and N20p Chromebook offline writing email on Gmail and creating documents with Google Docs. To facilitate working with other people and devices, the Chromebooks allow for opening, editing and sharing Microsoft Word and Excel files. Users can even share their Chromebook with someone else through a guest’s personal Google account or by enabling Guest Mode, and they can enable monitoring of children’s web browsing with supervised user profiles. With the Chromebooks, users can print anywhere via Google Cloud Print, and they can employ remote desktop access to access software on their machine.
    Quote
    “Our first consumer Chromebooks perfectly complement people’s changing mobile digital lifestyles,” said Dilip Bhatia, vice president, worldwide marketing and design, PC Group, Lenovo. “Equipped with thousands of apps, the N20 and N20p Chromebooks are also fast, secure and incredibly simple for anyone to use and manage. With touch and two unique modes on the N20p Chromebook, users are getting a great technology experience at a handsome price.” 

    Pricing and Availability2
    Pricing for models of the N20 Chromebook and N20p Chromebook start at $279 and $329, respectively. They will be available beginning in July and August, respectively, via Lenovo retailers and www.lenovo.com.

    ASUS C200 [11.6”] Chromebook Review. Detailed. HQ. [Steve Paine YouTube channel, Aug  4, 2014] with Intel’s BayTrail-M (Intel Mobile Celeron) [N2830] platform, was first available in U.S. since May 6, 2014 (Amazon) and as of Sept 7. its MRP is $249 while you can buy it on Amazon for $230 

    2-weeks of testing. Here’s the review video for the ASUS C200 Chromebook. The details can be found in my review at Notebookcheck.net. Please ask questions in the comments, and subscribe! Full review here: http://www.notebookcheck.net/Asus-C200MA-KX003-Chromebook-Review.121927.0.html

    See also: Introducing the New ASUS Chromebooks C200 and C300 [press release, May 6, 2014] where it was stated that:

    … The ASUS Chromebook C200 and C300 will begin shipping in the US at the end of June 2014 with a starting price at $249.99. …

    New Chromebooks: in more shapes, sizes and colors [Google Chrome Blog, May 6, 2014]

    Spring has finally arrived in the U.S. And with the new growth the season brings, we’re happy to expand our Chromebook family. Together with Intel, today we’re announcing a new lineup of Chromebooks with Intel inside from leading manufacturers Acer, Asus, Dell, HP, Lenovo, LG and Toshiba—spanning an entire range of shapes, sizes, colors and configurations.

    Lenovo’s N20p Chromebook and Thinkpad YOGA 11e Chromebook offer options for touchscreen and hinge designs that enable tablet or tented-angle usage, so they’re just as easy to use at your desk or coffee table, on your lap or at school.

    ASUS is following the success of their Chromebox (now the most popular desktop on Amazon.com) by introducing two new laptops: The ASUS C200 Chromebook (11-inch) and ASUS C300 Chromebook (13-inch).

    New versions of the Dell Chromebook 11 and the Acer C720 Chromebook will be powered by Intel’s Core i3 processor, which packs the additional performance to help you get things done faster. These new Chromebooks, along with a new 13-inch Toshiba model, a Chromebox from HP, and the LG Chromebase (the first all-in-one computer running Chrome OS), will be available in retail over the next few months.

    3. Gartner Says Chromebook Sales Will Reach 5.2 Million Units in 2014 [press release, Aug 11, 2014]

    Chromebook Sales Expected to Nearly Triple by 2017

    In 2014, Sales to Consumers Will Account for Over Half of All Chromebook Sales

    Sales of Chromebooks* will reach 5.2 million units in 2014, a 79 percent increase from 2013, according to Gartner, Inc. By 2017, sales of Chromebooks are set to nearly triple to reach 14.4 million units.
    “Competition in the Chromebook market is intensifying as more vendors launch Chromebooks, with eight models in the market in 2014,” said Isabelle Durand, principal analyst at Gartner. “Now that the PC market is no longer growing strongly, vendors are searching for new business opportunities. They launched Chromebooks to revive interest in sub-$300 portable PCs once the netbook bubble had burst.”
    Demand for Chromebooks is mainly driven by the education sector in the U.S. Gartner estimates that the education sector accounted for nearly 85 percent of Chromebook sales in 2013. In addition, of the 2.9 million Chromebooks sold during 2013, 82 percent were sold in North America, making it the major market for Chromebooks globally.
    While Chromebooks are primarily used by the education sector, they will also have a place in businesses for specific workers, such as staff in banking, financial services, estate agents and hotel receptionists. “So far, businesses have looked at Chromebooks, but not bought many,” said Ms. Durand. “By adopting Chromebooks and cloud computing, businesses can benefit; they can shift their focus from managing devices to managing something much more important — their data.”
    These devices also encourage more collaboration and sharing of content. As more users work collaboratively in the cloud, collaborative working practices are likely to become more common which may further increase the appeal of Chromebooks and similar devices.
    In 2011, Samsung and Acer, very consumer-focused vendors, were the first vendors to invest in Chromebooks, and were the two dominant leaders in the market in 2013 (see Figure 1) “While there is less presence in the business market, and a limited product portfolio for midsize businesses, Chromebooks could open doors to the business market,” said Ms. Durand.
    Acer’s early lead in the Chromebook space you could understand from my earlier Leading PC vendors of the past: Go enterprise or die! [Nov 7, 2013] post. Meanwhile Samsung earliest lead was documented in the very end of my Nexus 7: Google wanted it in 4 months for $199/$245, ASUS delivered + Nexus Q (of Google’s own design and manufacturing) added for social streaming from Google Play to speakers and screen in home under Android device control [June 28, 2012] post.

    Figure 1. Chromebook Vendors’ Shares of Unit Sales to End Users, Worldwide, 2013

    image
    Source: Gartner (July 2014)
    By selling 1.7 million units in 2013, Samsung led the Chromebook market globally. It was especially dominant in the education market, having the most popular devices in primary and secondary schools. Acer, which had a 21.4 percent market share in 2013, designs Chromebooks with a consistent focus on delivering the best value for money. It uses Intel, rather than ARM-based, CPUs because its target consumers are price-sensitive.
    HP was the No. 3 vendor, with a 6.8 percent share of Chromebook shipments, and Lenovo (which did not enter the market until last year) accounted for 6.7 percent of shipments in 2013. HP was the only vendor to launch a Chromebook with a 14-inch screen. HP positions itself as a provider of solutions and services for businesses, and its large installed customer base in the business and education markets should provide it with a strong competitive advantage in the Chromebook market going forward. Lenovo’s Chromebooks are very rugged, compared with the competition, and therefore ideal for primary and secondary school pupils. However, Lenovo needs to manage its devices portfolio in such a way as to avoid selling so many Chromebooks that it undermines sales of its other ThinkPads — which provide better margins.
    Chromebooks will remain a niche market during the next five years. To reach a wider audience, vendors need to offer better features that address cloud-based usage patterns: faster connectivity, faster memory access, faster and larger solid-state drives, and strong user support in the education, business and consumer segments. “Making a competitive Chromebook is not just a matter of hardware and price; what is most important is to show how the device’s cloud-based architecture provides genuine advantages to users,” said Ms. Durand.
    More detailed analysis is available in the report “Competitive Landscape: Chromebooks, Worldwide.” The report is available on Gartner’s website at http://www.gartner.com/document/2811820.

    E-Ink Innovations and new commercial products at IFA 2014

    E-Ink Innovations @ IFA 2014 [lesen.net YouTube channel, Sept 5, 2014]

    New commercial products:

    1. Sony
    2. Alcatel E-Ink Cover [SmartCover] –> E-Card (or TCL Phone Cover)

    1. Sony

    Sony expands SmartWear Experience range with two new additions for Lifelog – SmartBand Talk and SmartWatch 3 [Sony Mobile press release, Sept 3, 2014]

    image

      • SmartWear Experience is Sony’s vision for smart, wearable technology founded on three principles: lifelogging, flexible style and intelligent notifications
      • SmartBand Talk is a powerful lifelogger, bringing call handling and voice control from your wrist, with an always-on curved 1.4” e-paper display
      • SmartWatch 3 is the first smartwatch specifically designed for the latest Android Wear updates
      • Desktop web interface, and open API for Lifelog app later in 2014, bringing new experiences and further opportunity for personalisation
      • Announcement of Roxy collaboration for limited edition SmartBand SWR10 styles

    Sony Mobile today announced the addition of two new products to its SmartWear Experience range, Sony SmartBand Talk and SmartWatch 3. Both talk to the popular Lifelog, the accompanying app designed to help you understand more about the way to live and move, so you can improve and enrich your life.

    SmartWear from Sony – waterproof* wearable technology [Sony Experia YouTube channel, Sept 3, 2014]

    Looking for innovative wearable tech? SmartBand, SmartBand Talk, and SmartWatch 3 are waterproof* and wearable 24/7. Log your life, smash your fitness goals, and automatically track activities. The sleek and durable designs in a range of contemporary colours mean you stay stylish – wherever you are, whatever the weather.

    SmartWatch 3 from Sony – The stylish way to handle music, calls and life logging.

    The time has come to wear Android technology on your wrist. A beautiful stainless steel silver core unit lies within the changeable wrist straps, so SmartWatch 3 changes as often as your wardrobe does. Experience real time life logging and the power to handle messages and calls even when your hands are full. With waterproof* durability, SmartWatch 3 will even work come rain or shine. It’s here, it’s waiting and it’s all in the details.

    Keep up with your life with the Lifelog Android app from Sony

    Connect your Sony SmartWear to the innovative Lifelog app on your Xperia smartphone, then automatically track your activities day and night. Whether you’re walking, running, or even climbing stairs, Lifelog tracks your movements, communications, entertainment and physical activity then lets you look back on the day to see where you went and how you got there – including pictures you took and music you listened to. Why track only steps and calories when you can log your whole day?

    SmartBand Talk – waterproof* wearable technology from Sony

    SmartBand Talk from Sony doesn’t just make great arm candy, it can also handle calls, activity tracking, and voice commands. Why settle for good tech, when you have have great tech?

    Sony Smartband Talk – innovative wearable technology and call handling

    Experience the innovative freedom of wearable waterproof technology with Sony Smartband Talk. Equipped with intelligent Lifelog technology that tracks your activity 24/7, a smart E-Ink display and voice control straight from your wrist. Take calls on the run, view appointments at a glance and listen to your favourite music, hands-free.

    “Life is a journey, and journeys are made up of stories and experiences that define you – this is the underlying principle for Lifelog, the Android app at the heart of our SmartWear Experience. We’re going beyond mere fitness tracking and number crunching, to help you log and preserve those emotional moments that matter” said Kunimasa Suzuki, President and CEO, Sony Mobile Communications. ”As a pioneer of smart and wearable technology, SmartBand Talk, SmartWatch 3 and Lifelog don’t merely affirm Sony’s leadership in the space, but as the innovators who dare to be different – bringing the world choice; products and services no else can, or will.”

    SmartBand Talk – a powerful lifelogging wearable, with intuitive features

    SmartBand Talk is a powerful lifelogger, built for users who live life to the fullest.

    With its built-in microphone and speaker, SmartBand Talk comes equipped with a short call function so you can talk into it and hear your caller, with HD Voice support – perfect for when you’re on the move or your phone is out of reach. Through Sony’s integrated Voice Control1technology, you can also assign your own sounds to life bookmarks and use your voice to carry out specific smartphone operations.

    SmartBand Talk’s curved, always-on 1.4” e-paper display is a fresh creative approach, based on consumer feedback. It’s low-power but highly visible and clear; you can monitor Lifelog activity, view notifications and the time at a glance.

    New built-in accelerometer and altimeter sensor technology feels how you move – and how much – to provide an accurate overview of your daily physical activity; whether it be walking, running or climbing. You can see how active you were and how you have been communicating, as it pulls all of your information from your smartphone and then enables you to view it on its  e-paper display screen, wherever and whenever you like.

    As you’d expect, SmartBand Talk is waterproof2 (IP68 rated), and launch styles will include Black and White, with extra vibrant colours available later in the year – so something for everyone, whether blending in with your work clothes or a fun accessory to a casual outfit, allowing you to express your individual style.

    SmartWatch 3 – Sony’s latest generation “smartwatch”, powered by Android Wear

    After leading the market since 2007, SmartWatch 3 is Sony’s latest generation SmartWatch, but the first specifically designed for the latest Android Wear updates in close collaboration with Google. This partnership matches Sony’s leadership in smart, wearable products with Google’s software and platform expertise to create a unique wearable experience founded on both hardware and software innovation.

    Android Wear organizes your information, suggests what you need, and shows it to you before you even ask. You can get messages from your friends, appointment notifications, and weather updates at a glance. It could be flight information, tips based on your interests or messages of any kind, so user input is seldom necessary. But if you need to interact with Android Wear, voice is easiest way.

    Even without your Android smartphone, SmartWatch 3 is a fun and useful accessory with impressive standalone functionality. The built-in microphone, and Accelerometer, Compass, Gyro and GPS sensor technology means more accurate, more powerful lifelogging.

    SmartWatch 3 offers significant step ups from SmartWatch 2, including a 1.6” 320×320 TFT LCD Transflective display for visibility in bright sunlight, set within a stainless steel back panel, for a premium look and feel. It is of course waterproof, rated IP683 – and charges via a standard microUSB port.

    It has a built-in 4GB local memory, that means you can sync playlists, and simply connect with a Bluetooth headset to listen. You can do this before a run, leaving the smartphone at home and still have great music offline – you can also track that run with GPS and Lifelog.

    It will be available in Classic (Black) and Sport (Lime) editions, with extra colour straps available in Pink and White after launch.

    Lifelog – a personal Android application, that captures and tells your story

    Downloadable from the Google Play Store, Lifelog is a fun Android app built to enable you to set and achieve goals, bookmark memorable moments, and revisit memories any time, so that you get to know yourself better.

    SmartBand Talk and SmartWatch 3 both enable and present lifelogging activity and data on the wrist, but also connect to the application on your Android smartphone via Bluetooth® and NFC, once you connect to your Sony Entertainment Network3 account.

    Sony is previewing a new web interface login for Lifelog, accessible from the Sony Mobile website later this year, designed to give users even more visibility and control over their lifestyle data. And, during 2014, Sony will open up the API for partners to integrate services with Lifelog or build completely fresh experiences.

    Sony outlined that together with accessories brand Proporta, it would soon share SmartBand SWR10 collections featuring licensed designs from leading labels, Ted Baker and Barbour.

    Sony also introduced a new collaboration with famous and popular lifestyle brand – Roxy, the female surf, snowboard, clothing and accessories brand – to bring limited edition SmartWear styles to market later this year.

    SmartBand Talk and SmartWatch 3 – the fashionable new additions to Sony’s SmartWear Experience range will launch later in Autumn 2014.

    Notes
    SmartBand Talk     SmartWatch 3     SmartWear


    2. Alcatel E-Ink Cover [SmartCover] –> E-Card (or TCL Phone Cover)

    From ALCATEL ONETOUCH unveils the [6” phablet] HERO – their headline act at IFA 2013 [press release, Sept 4, 2013]

    image
    Extend your display with the E Ink Cover. Read newspapers and magazines on a second screen with this fresh digital experience. The technology enables users to read as if physical ink and paper on their mobile device with the stable image and wider viewing angle.

    E Ink SmartCover [prototype] for Alcatel One Touch Hero [ARMdevices.net YouTube channel, Sept 16, 2013]

    The Alcatel One Touch Hero has a E Ink display cover which can display system functions and can act as a second screen for reading ebooks. The E Ink cover attaches to the device using a docking pin on the side of the device. The E Ink screen by displaying content rather than having the LCD do it you save power. The final version of the cover will have the ability to magnetically clip to the back. The E Ink cover at this time only supports the built in e-reader app but 3rd support should come in the future. The One touch hero has a 6″ full hd screen with pen support, the MT6589T 1.5Ghz Quad-core processor, 8gb and 16gb options with Micro SD expansion, 2gb of ram, and 3400mah battery.

    From ALCATEL ONETOUCH unveils the HERO 2 [press release, Sept 4, 2014]

    HERO 2: the centre of a smart ecosystem built to users’ needs

    With a host of companion devices, HERO 2 adapts to every need. It is the centre of an ecosystem of creative connected devices that users can carry, put on their desk or connect to their TV. An array of MagicFlip covers provide customised capabilities: MagicFlip DJ for music, MagicFlip LED lights up with information about missed calls, alerts or the time.

    With the compact companion device Sidekick 2, users can remotely control TV, music and more. It also acts as an extension to users’ phones, allowing them to access messages, contact lists and more. The portable E-Card allows users to read notes, maps, e-books with the comfort of paper. The SmartBook functions as a smartphone in laptop form, while TVLink connects the HERO 2 to larger screens wirelessly.

    With these features, accessories and companion devices, ALCATEL ONETOUCH ensures a truly versatile experience through connectivity to multiple screens. Everyone can invent their own personalized HERO 2, and unleash their unique creativity.

    The HERO 2 will be available on the market in September 2014.

    Reading comics with E-Card [Michael Zhou YouTube channel, July 2, 2014]

    E-Card is a reading companion with E Ink display. It’s a convenient and eyestrain free pocket reading device. It’s easy to read content stored on your mobile phone via bluetooth. And also support Notifications(Incoming call, SMS, E-Mail, Alarm), weather and push images. The following is the demonstration of reading comics via E-Card.

    2014 H1 changes on the Worldwide Tablet market

    Versus as it was presented in The lost U.S. grip on the mobile computing market, including not only the device business, but software development and patterns of use in general [this same blog, April 14, 2014]:

    imageSource: The Tablet Market Ticks Up In The Second Quarter
    With White Box Shipments Leading The Way [Business Insider, July 25, 2014]

        • The global tablet market ticked up in the second quarter of 2014, although growth is still near the market’s historical low.
    • Shipments hit about 44.3 million during the period, yielding year-over-year growth of 11%.

    While an improvement from the previous quarter, consider that the tablet market had year-over-year growth of nearly 80% in the same quarter just a year ago.

      • Although it lead all vendors with about 27% market share, Apple’s iPad shipments declined 9% year-over-year during the period. That marks the second consecutive quarter in which iPad shipments have declined.
      • Samsung’s tablet shipments grew a paltry 1% for the period to hit 8.5 million units in the second quarter. That is an enormous slowdown compared to the growth rates it was achieving just a year ago. In the second quarter of 2013, Samsung tablet shipments grew 300% year-over-year.
      • Both Apple and Samsung lost market share during the quarter. Apple’s leading market share fell from 33% to 27% while Samsung’s dipped two percentage points to 17%.
      • “White-box” vendors = 41% of market

      image

      image

      Worldwide Tablet Market Grows 11% in Second Quarter on Shipments from a Wide Range of Vendors, According to IDC [IDC press release, July 24, 2014]

      The worldwide tablet grew 11.0% year over year in the second quarter of 2014 (2Q14) with shipments reaching 49.3 million units according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Although shipments declined sequentially from 1Q14 by -1.5%, IDC believes the market will experience positive but slower growth in 2014 compared to the previous year.
      “As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles,” said Jean Philippe Bouchard, IDC Research Director for Tablets. “We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market.”
      Despite declining shipments of its iPad product line, Apple managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter. Following a strong first quarter, Samsung struggled to maintain its momentum and saw its market share slip to 17.2% in the second quarter.  Lenovo continued to climb the rankings ladder, surpassing ASUS and moving into the third spot in the tablet market, shipping 2.4 million units and grabbing 4.9% markets share. The top 5 was rounded out by ASUS and Acer, with 4.6% and 2.0% share, respectively. Share outside the top 5 grew to an all time high as more and more vendors have made inroads in the tablet space. By now most traditional PC and phone vendors have at least one tablet model in the market, and strategies to move bundled devices and promotional offerings have slowly gained momentum.
      “Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Now we are seeing growth amongst the smaller vendors and a levelling of shares across more vendors as the market enters a new phase.”

      Worldwide Tablet Shipments Miss Targets as First Quarter Experiences Single-Digit Growth, According to IDC [IDC press release, May 1, 2014]

      Worldwide tablet plus 2-in-1 shipments slipped to 50.4 million units in the first calendar quarter of 2014 (1Q14) according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. The total represents a sequential decline of -35.7% from the high-volume holiday quarter and just 3.9% growth over the same period a year ago. The slowdown was felt across operating systems and screen sizes and likely points to an even more challenging year ahead for the category.
      “The rise of large-screen phones and consumers who are holding on to their existing tablets for ever longer periods of time were both contributing factors to a weaker-than-anticipated quarter for tablets and 2-in-1s,” said Tom Mainelli, IDC Program Vice President, Devices and Displays. “In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments.”
      Apple maintained its lead in the worldwide tablet plus 2-in-1 market, shipping 16.4 million units. That’s down from 26.0 million units in the previous quarter and well below its total of 19.5 million units in the first quarter of 2013. Despite the contraction, the company saw its share of the market slip only modestly to 32.5%, down from the previous quarter’s share of 33.2%. Samsung once again grew its worldwide share, increasing from 17.2% last quarter to 22.3% this quarter. Samsung continues to work aggressively with carriers to drive tablet shipments through attractively priced smartphone bundles. Rounding out the top five were ASUS (5%), Lenovo (4.1%), and Amazon (1.9%).
      With roughly two-thirds share, Android continues to dominate the market,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Although its share of the market remains small, Windows devices continue to gain traction thanks to sleeper hits like the Asus T100, whose low cost and 2-in-1 form factor appeal to those looking for something that’s ‘good enough’.”

      Digitimes Research: Global tablet shipments reach 55.06 million units in 2Q14 [press release, July 23, 2014]

      There were 55.06 million tablets shipped globally in the second quarter of 2014, decreasing 4.5% on quarter but increasing 17.9% on year, according to Digitimes Research.
      The shipments consisted of 14.1 million iPads, down 10% on quarter, and 18.96 million units launched by vendors other than Apple, down 12.7% on quarter. Additionaly, 22.3 million white-box units were shipped in the second quarter.
      Shipments of small-size Wi-Fi-enabled units in particular slowed down in the second quarter and the time period was also a slow season for shipments. Supply chains also faced yield issues and Samsung saw less-than-expected shipments for its 8-inch tablets. Tablets sized 10-inch and above have seen shipment increases since fourth-quarter 2014.
      Taiwan tablet makers meanwhile surpassed 20 million in shipments for brand tablets during the second quarter, which made up 60% of overall brand tablet shipments during the time period, added Digitimes Research.

      Digitimes Research: Global tablet shipments drop 30% sequentially in 1Q14 [press release, April 23, 2014]

      Global tablet shipments reached only 58.56 million units in the first quarter of 2014, down almost 30% sequentially, but up 4.6% on year despite Samsung Electronics trying to boost both its high-end and entry-level tablet shipments and Lenovo pushing shipments to meet its fiscal 2013 targets. Seasonality, Apple seeing weaker sales, and the tablet market growing mature were also factors that affected shipment performance, according to Digitimes Research.
      Shipments of iPads suffered both on-year and sequential drops to reach 15.85 million units in the first quarter. Non-iPad tablet shipments were 22.31 million units, down 20% sequentially, but up over 30% on year thanks to strong demand for Samsung, Lenovo and Asustek’s Windows-based models. White-box tablet shipments reached only 20.4 million units due to seasonality and labor shortages during the Lunar New Year holidays.
      Apple and Samsung remained the top-two vendors in the first quarter, but the two players’ market share gap was less than 6pp. Lenovo was the third-largest vendor, followed closely by Asustek Computer in fourth. Amazon and Google dropped to number seven and ten.
      Taiwan ODMs shipped 22.15 million tablets together in the first quarter, accounting for less than 60% of global shipments. The largest maker, Foxconn Electronics (Hon Hai Precision Industry), and second-largest Pegatron Technology both suffered significant shipment drops due to lower-than-expected demand for iPad. Quanta saw increased shipments in the quarter because of Asustek’s T100 tablet, and returned to being the third-largest maker in Taiwan. Compal Electronics’ shipments suffered a sharp decline because Amazon’s Kindle Fire range is approaching the end of its lifecycle, while Acer is turning to cooperate with China-based makers, Digitimes Research‘s figures showed.

      Digitimes Research: Global white-box tablet shipments down in 1Q14 [press release, May 12, 2014]

      There were 20.4 million white-box tablets shipped globally in the first quarter of 2014, decreasing by 27.4% on quarter and by 2.4% on year, according to Digitimes Research.
      The decrease in shipments was mainly because most white-box vendors are based in China and there were fewer working days in the first quarter due to the Lunar New Year holidays, Digitimes Research pointed out.
      Of the shipments, 7-inch models accounted for 70.5%, 7.85/7.9-inch ones 21.3%, 8- to 9-inch ones 4.2%, above 9- to 10-inch 2.9%, above 10-inch 1.1%.
      Due to strong demand in emerging markets including India, Indonesia, Thailand, Russia and Eastern Europe, global white-box tablet shipments in the second quarter of 2014 will increase 14.2% on quarter and 45.6% on year to 23.3 million units.

      2014 H1 changes on the Consumer Tablet Market in China

      imageVersus as it was presented in Section I. of The lost U.S. grip on the mobile computing market, including not only the device business, but software development and patterns of use in general [this same blog, April 14, 2014]

      imageimage

      image

      image

      Satya Nadella on “Digital Work and Life Experiences” supported by “Cloud OS” and “Device OS and Hardware” platforms–all from Microsoft

      Update: Gates Says He’s Very Happy With Microsoft’s Nadella [Bloomberg TV, Oct 2, 2014] + Bill Gates is trying to make Microsoft Office ‘dramatically better’ [The Verge, Oct 3, 2014]

      This is the essence of Microsoft Fiscal Year 2014 Fourth Quarter Earnings Conference Call(see also the Press Release and Download Files) for me, as the new, extremely encouraging, overall setup of Microsoft in strategic terms (the below table is mine based on what Satya Nadella told on the conference call):

      image

      These are extremely encouraging strategic advancements vis–à–vis previously publicized ones here in the following, Microsoft related posts of mine:

      I see, however, particularly challenging the continuation of the Lumia story with the above strategy, as with the previous, combined Ballmer/Elop(Nokia) strategy the results were extremely weak:

      image

      Worthwhile to include here the videos Bloomberg was publishing simultaneously with Microsoft Fourth Quarter Earnings Conference Call:

      Inside Microsoft’s Secret Surface Labs [Bloomberg News, July 22, 2014]

      July 22 (Bloomberg) — When Microsoft CEO Satya Nadella defined the future of his company in a memo to his 127,100 employees, he singled out the struggling Surface tablet as key to a future built around the cloud and productivity. Microsoft assembled an elite team of designers, engineers, and programmers to spend years holed up in Redmond, Washington to come up with a tablet to take on Apple, Samsung, and Amazon. Bloomberg’s Cory Johnson got an inside look at the Surface labs.

      Will Microsoft Kinect Be a Medical Game-Changer? [Bloomberg News, July 22, 2014]

      July 23 (Bloomberg) — Microsoft’s motion detecting camera was thought to be a game changer for the video gaming world when it was launched in 2010. While appetite for it has since decreased, Microsoft sees the technology as vital in its broader offering as it explores other sectors like 3d mapping and live surgery. (Source: Bloomberg

      Why Microsoft Puts GPS In Meat For Alligators [Bloomberg News, July 22, 2014]

      July 23 (Bloomberg) — At the Microsoft Research Lab in Cambridge, scientists track animals and map climate change all on the off chance they’ll stumble across the next big thing. (Source: Bloomberg)

      To this it is important to add: How Pier 1 is using the Microsoft Cloud to build a better relationship with their customers [Microsoft Server and Cloud YouTube channel, July 21, 2014]

      In this video, Pier 1 Imports discuss how they are using Microsoft Cloud technologies such as Azure Machine Learning to to predict which the product the customer might want to purchase next, helping to build a better relationship with their customers. Learn more: http://www.azure.com/ml

      as well as:
      Microsoft Surface Pro 3 vs. MacBook Air 13″ 2014 [CNET YouTube channel, July 21, 2014]

      http://cnet.co/1nOygqh Microsoft made a direct comparison between the Surface Pro 3 and the MacBook Air 13″, so we’re throwing them into the Prizefight Ring to settle the score once and for all. Let’s get it on!

      Surface Pro 3 vs. MacBook Air (2014) [CTNtechnologynews YouTube channel, July 1, 2014]

      The Surface Pro 3 may not be the perfect laptop. But Apple’s MacBook Air is pretty boring. Let’s see which is the better device!

      In addition here are some explanatory quotes (for the new overall setup of Microsoft) worth to include here from the Q&A part of Microsoft’s (MSFT) CEO Satya Nadella on Q4 2014 Results – Earnings Call Transcript [Seeking Alpha, Jul. 22, 2014 10:59 PM ET]

      Mark Moerdler – Sanford Bernstein

      Thank you. And Amy one quick question, we saw a significant acceleration this quarter in cloud revenue, or I guess Amy or Satya. You saw acceleration in cloud revenue year-over-year what’s – is this Office for the iPad, is this Azure, what’s driving the acceleration and how long do you think we can keep this going?

      Amy Hood

      Mark, I will take it and if Satya wants to add, obviously, he should do that. In general, I wouldn’t point to one product area. It was across Office 365, Azure and even CRM online. I think some of the important dynamics that you could point to particularly in Office 365; I really think over the course of the year, we saw an acceleration in moving the product down the market into increasing what we would call the mid-market and even small business at a pace. That’s a particular place I would tie back to some of the things Satya mentioned in the answer to your first question.

      Improvements to analytics, improvements to understanding the use scenarios, improving the product in real-time, understanding trial ease of use, ease of sign-up all of these things actually can afford us the ability to go to different categories, go to different geos into different segments. And in addition, I think what you will see more as we initially moved many of our customers to Office 365, it came on one workload. And I think what we’ve increasingly seen is our ability to add more workloads and sell the entirety of the suite through that process. I also mentioned in Azure, our increased ability to sell some of these higher value services. So while, I can speak broadly but all of them, I think I would generally think about the strength of being both completion of our product suite ability to enter new segments and ability to sell new workloads.

      Satya Nadella

      The only thing I would add is it’s the combination of our SaaS like Dynamics in Office 365, a public cloud offering in Azure. But also our private and hybrid cloud infrastructure which also benefits, because they run on our servers, cloud runs on our servers. So it’s that combination which makes us both unique and reinforcing. And the best example is what we are doing with Azure active directory, the fact that somebody gets on-boarded to Office 365 means that tenant information is in Azure AD that fact that the tenant information is in Azure AD is what makes EMS or our Enterprise Mobility Suite more attractive to a customer manager iOS, Android or Windows devices. That network effect is really now helping us a lot across all of our cloud efforts.

      Keith Weiss – Morgan Stanley

      Excellent, thank you for the question and a very nice quarter. First, I think to talk a little bit about the growth strategy of Nokia, you guys look to cut expenses pretty aggressively there, but this is – particularly smartphones is a very competitive marketplace, can you tell us a little bit about sort of the strategy to how you actually start to gain share with Lumia on a going forward basis? And may be give us an idea of what levels of share or what levels of kind unit volumes are you going to need to hit to get to that breakeven in FY16?

      Satya Nadella

      Let me start and Amy you can even add. So overall, we are very focused on I would say thinking about mobility share across the entire Windows family. I already talked about in my remarks about how mobility for us even goes beyond devices, but for this specific question I would even say that, we want to think about mobility not just one form factor of a mobile device because I think that’s where the ultimate price is.

      But that said, we are even year-over-year basis seen increased volume for Lumia, it’s coming at the low end in the entry smartphone market and we are pleased with it. It’s come in many markets we now have over 10% that’s the first market I would sort of say that we need to track country-by-country. And the key places where we are going to differentiate is looking at productivity scenarios or the digital work and life scenario that we can light up on our phone in unique ways.

      When I can take my Office Lens App use the camera on the phone take a picture of anything and have it automatically OCR recognized and into OneNote in searchable fashion that’s the unique scenario. What we have done with Surface and PPI shows us the way that there is a lot more we can do with phones by broadly thinking about productivity. So this is not about just a Word or Excel on your phone, it is about thinking about Cortana and Office Lens and those kinds of scenarios in compelling ways. And that’s what at the end of the day is going to drive our differentiation and higher end Lumia phones.

      Amy Hood

      And Keith to answer your specific question, regarding FY16, I think we’ve made the difficult choices to get the cost base to a place where we can deliver, on the exact scenario Satya as outlined, and we do assume that we continue to grow our units through the year and into 2016 in order to get to breakeven.

      Rick Sherlund – Nomura

      Thanks. I’m wondering if you could talk about the Office for a moment. I’m curious whether you think we’ve seen the worst for Office here with the consumer fall off. In Office 365 growth in margins expanding their – just sort of if you can look through the dynamics and give us a sense, do you think you are actually turned the corner there and we may be seeing the worse in terms of Office growth and margins?

      Satya Nadella

      Rick, let me just start qualitatively in terms of how I view Office, the category and how it relates to productivity broadly and then I’ll have Amy even specifically talk about margins and what we are seeing in terms of I’m assuming Office renewals is that probably the question. First of all, I believe the category that Office is in, which is productivity broadly for people, the group as well as organization is something that we are investing significantly and seeing significant growth in.

      On one end you have new things that we are doing like Cortana. This is for individuals on new form factors like the phones where it’s not about anything that application, but an intelligent agent that knows everything about my calendar, everything about my life and tries to help me with my everyday task.

      On the other end, it’s something like Delve which is a completely new tool that’s taking some – what is enterprise search and making it more like the Facebook news feed where it has a graph of all my artifacts, all my people, all my group and uses that graph to give me relevant information and discover. Same thing with Power Q&A and Power BI, it’s a part of Office 365. So we have a pretty expansive view of how we look at Office and what it can do. So that’s the growth strategy and now specifically on Office renewals.

      Amy Hood

      And I would say in general, let me make two comments. In terms of Office on the consumer side between what we sold on prem as well as the Home and Personal we feel quite good with attach continuing to grow and increasing the value prop. So I think that’s to address the consumer portion.

      On the commercial portion, we actually saw Office grow as you said this quarter; I think the broader definition that Satya spoke to the Office value prop and we continued to see Office renewed in our enterprise agreement. So in general, I think I feel like we’re in a growth phase for that franchise.

      Walter Pritchard – Citigroup

      Hi, thanks. Satya, I wanted to ask you about two statements that you made, one around responsibly making the market for Windows Phone, just kind of following on Keith’s question here. And that’s a – it’s a really competitive market it feels like ultimately you need to be a very, very meaningful share player in that market to have value for developer to leverage the universal apps that you’re talking about in terms of presentations you’ve given and build in and so forth.

      And I’m trying to understand how you can do both of those things once and in terms of responsibly making the market for Windows Phone, it feels difficult given your nearest competitors there are doing things that you might argue or irresponsible in terms of making their market given that they monetize it in different ways?

      Satya Nadella

      Yes. One of beauties of universal Windows app is, it aggregates for the first time for us all of our Windows volume. The fact that even what is an app that runs with a mouse and keyboard on the desktop can be in the store and you can have the same app run in the touch-first on a mobile-first way gives developers the entire volume of Windows which is 300 plus million units as opposed to just our 4% share of mobile in the U.S. or 10% in some country.

      So that’s really the reason why we are actively making sure that universal Windows apps is available and developers are taking advantage of it, we have great tooling. Because that’s the way we are going to be able to create the broadest opportunity to your very point about developers getting an ROI for building to Windows. For that’s how I think we will do it in a responsible way.

      Heather Bellini – Goldman Sachs

      Great. Thank you so much for your time. I wanted to ask a question about – Satya your comments about combining the next version of Windows and to one for all devices and just wondering if you look out, I mean you’ve got kind of different SKU segmentations right now, you’ve got enterprise, you’ve got consumer less than 9 inches for free, the offering that you mentioned earlier that you recently announced. How do we think about when you come out with this one version for all devices, how do you see this changing kind of the go-to-market and also kind of a traditional SKU segmentation and pricing that we’ve seen in the past?

      Satya Nadella

      Yes. My statement Heather was more to do with just even the engineering approach. The reality is that we actually did not have one Windows; we had multiple Windows operating systems inside of Microsoft. We had one for phone, one for tablets and PCs, one for Xbox, one for even embedded. So we had many, many of these efforts. So now we have one team with the layered architecture that enables us to in fact one for developers bring that collective opportunity with one store, one commerce system, one discoverability mechanism. It also allows us to scale the UI across all screen sizes; it allows us to create this notion of universal Windows apps and being coherent there.

      So that’s what more I was referencing and our SKU strategy will remain by segment, we will have multiple SKUs for enterprises, we will have for OEM, we will have for end-users. And so we will – be disclosing and talking about our SKUs as we get further along, but this my statement was more to do with how we are bringing teams together to approach Windows as one ecosystem very differently than we ourselves have done in the past.

      Ed Maguire – CLSA

      Hi, good afternoon. Satya you made some comments about harmonizing some of the different products across consumer and enterprise and I was curious what your approach is to viewing your different hardware offerings both in phone and with Surface, how you’re go-to-market may change around that and also since you decided to make the operating system for sub 9-inch devices free, how you see the value proposition and your ability to monetize that user base evolving over time?

      Satya Nadella

      Yes. The statement I made about bringing together our productivity applications across work and life is to really reflect the notion of dual use because when I think about productivity it doesn’t separate out what I use as a tool for communication with my family and what I use to collaborate at work. So that’s why having this one team that thinks about outlook.com as well as Exchange helps us think about those dual use. Same thing with files and OneDrive and OneDrive for business because we want to have the software have the smart about separating out the state carrying about IT control and data protection while me as an end user get to have the experiences that I want. That’s how we are thinking about harmonizing those digital life and work experiences.

      On the hardware side, we would continue to build hardware that fits with these experiences if I understand your question right, which is how will be differentiate our first party hardware, we will build first party hardware that’s creating category, a good example is what we have done with Surface Pro 3. And in other places where we have really changed the Windows business model to encourage a plethora of OEMs to build great hardware and we are seeing that in fact in this holiday season, I think you will see a lot of value notebooks, you will see clamshells. So we will have the full price range of our hardware offering enabled by this new windows business model.

      And I think the last part was how will we monetize? Of course, we will again have a combination, we will have our OEM monetization and some of these new business models are about monetizing on the backend with Bing integration as well as our services attached and that’s the reason fundamentally why we have these zero-priced Windows SKUs today.

      Xiaomi’s global offensive with Hugo Barra in charge is threatening Apple—with 10.4 million smartphones sold in China it had already outsold Apple in Q1’14, having “just” 9 million iPhones sold there

      And this is just a global start as their plan for the whole year is “only” 60 million units, i.e. given the 4×10.4 units just for China (at least) their direct sales abroad will not be more than 20 million this year.

      Note that according to internal to China market research (EnfoDesk) Xiaomi’s true internal sales were 8.98 million in Q1’14, the rest quite probably went to Chinese resellers stocking themselves (but even Apple had only 6.44 million true iPhone sales in China for the same period):image

      How Apple’s New Rival Plans to Take Over the World [Bloomberg News YouTube channel, June 4, 2014]

      Here is everything you need to know about the 4-year-old Chinese mobile company that has become the 6th largest handset company on Earth and the 3rd largest in China. Bloomberg Businessweek’s Brad Stone reports.

      Xiaomi Redmi launches in Singapore Feb 21 [TODAYonline (Singapore), Feb 19, 2014]

      Chinese smartphone maker Xiaomi has made its first steps for a global presence with the launch announcement of their budget Redmi phone today (Feb 19). The phone will be available on the Xiaomi store at http://www.xiaomi.com/sg.

      Xiaomi also announced the upcoming launch of their flagship Mi3 phone in Singapore on March 7 for S$419 without contract.

      The smartphone will be available online at http://www.xiaomi.com/sg from Feb 21, and from local telco StarHub from Feb 27. …

      China’s Xiaomi is working on phone launches in India, Indonesia, and other Asian markets [Tech in Asia, Feb 19, 2014]

      Chinese phone-maker Xiaomi held an event in Singapore this morning. Aside from launching the Redmi and Mi3 phones in Singapore, Xiaomi’s Hugo Barra and Lin Bin talked a lot about Xiaomi’s ambitions around the world.

      Xiaomi’s Hugo Barra explained to the event’s Singapore audience that the company will use the same customer-focused tactics in Singapore as it does in China – such as listening to users and making small changes to the product throughout its lifecycle based on what they say. Xiaomi will have a service store in Singapore that’s only for repairs, just as it does in China. Sales will be conducted online or via partner telcos, but telcos may set their own prices.

      No plans yet for US and Europe

      Barra also explained why the startup chose Singapore as its first stop in Southeast Asia – indeed, as its international HQ – by saying that it was tempted by the small but very sophisticated market, which would allow them to iterate fast. Xiaomi can then use those lessons in neighboring markets like Malaysia, Indonesia, and Thailand.

      Xiaomi is also looking closely at India, Barra says, where it’s actively looking for partners. Those four, mentioned specifically by the company at today’s event, look to be the next markets for launch.

      However, Barra described the US and European markets as far too difficult at the moment. And so the disruptive Chinese phone-maker looks set to focus on Asia for growth of its brand.

      Xiaomi isn’t actually the first Chinese smartphone brand to look to Asia for expansion, as Oppo, Meizu, and Coolpad have been doing the same thing with their Android-based phones in the past year.

      Xiaomi Fan Meet Singapore – Hugo Barra Interview [Foliath R YouTube channel, June 5, 2014]

      Xiaomi set to expand into 10 more countries this year, including India, Indonesia, and Brazil [Tech in Asia, April 23, 2014]

      This afternoon Xiaomi, China’s fast-growing smartphone maker, held a meetup in Beijing to announce it would enter some new markets and also reveal a new product it had been teasing for the past several weeks.

      At the event, Xiaomi founder Lei Jun confirmed that the company would expand internationally in full force. Specifically, he claimed that the company will enter no less than 10 countries this year:

      • Asia: Malaysia, Indonesia, India, the Philippines, Thailand, Vietnam
      • Europe: Russia, Turkey
      • Latin America: Mexico, Brazil

      Earlier this month Xiaomi’s Hugo Barra listed a few of these territories as upcoming destinations for the company.

      Earlier this month Xiaomi’s Hugo Barra listed a few of these territories as upcoming destinations for the company. Earlier this week Xiaomi launched a new website at Mi.com, marking a symbol of its commitment to going global. “When it comes to ecommerce, a short domain name helps obtain higher user traffic because it is easy to remember,” said Xiaomi VP Li Wanqiang in a statement.

      Xiaomi is aiming to sell a total of 60 million smartphones over the course of this year, more than three times the number it sold in 2013.

      Interview with Xiaomi’s Bin Lin & Hugo Barra [LowyatTV (Malaysia) YouTube channel, June 6, 2014]

      After the Malaysian launch of the Xiaomi Mi 3, we sat down with both Hugo Barra (VP, Xiaomi Global) and Xiaomi co-founder Bin Lin for a broad-ranging chat on Xiaomi, its unique approach and of course, accusations of being an “Apple clone”.

      Xiaomi Malaysia added 4 new photos.  May 19 at 6:55am ·

      Here are some of the key highlights during the press event of#‎XiaomiMYLaunch‬ in Kuala Lumpur, Malaysia.
      -Malaysians Mi Fans can finally purchase Mi 3 starting from tomorrow (Onwww.mi.com/my)
      Redmi 1S will be arriving in Malaysia next month.
      -We’re trying super hard to bring other products into Malaysia.
      -We will be working with Celcom, Digi and Maxis. Stay tuned for announcements from them.
      -We currently have 4 authorised service centres in Malaysia. (For more info http://bit.ly/XiaomiMYShippingFAQ)

      Last but not least, we love all you Malaysian Mi Fans! If you have any comments, please share it with us. We’ll try our very best to assist you.

      Make sure you log on to www.mi.com/my at 12PM tomorrow to buy your Mi 3/Mi Power Bank!

      Xiaomi Mi3 launched in Malaysia, out of stock in 17min [MalaysianWireless, May 20, 2014]

      Xiaomi Malaysia launched the Mi 3 in Malaysia. The Android device, price at RM889 [$280] went on sale at 12pm earlier today and sold out approximately 17 minutes later. Xiaomi Malaysia said some 4000 units of the Mi 3 and 5000 units of the Mi Power Bank (RM36) were sold.

      [Xiaomi] Hugo Barra – Why You Must Have Xiaomi Devices? [MIUI, June 6, 2014]

      Hi MIUIers, during Hugo’s visits to Indonesia, he said so many things about Xiaomi, and here’s one of it “Why You Must Have Xiaomi Devices?”

      ‘Meet & Greet with Hugo Barra’, Indonesia Cellular Show, Jakarta 5 Juni 2014

      [Xiaomi] Hugo Barra – Marketing Strategy of Xiaomi in Indonesia [MIUI, June 8, 2014]

      Hi MIUIers, this is another video of how will Xiaomi marketing their devices in Indonesia.

      Yes…They will use ONLINE system like in the other country, but the different is, Xiaomi will cooperate with local ecommerce to sell the devices. And this happen because of the regulation in Indonesia.

      Hugo Barra talks about Mi 3, Redmi 1s, Redmi Note, Mi Pad and Xiaomi Philippines Launch [Joey Abiog YouTube channel, June 9, 2014]

      [From Joey Abiog’s related blogpost] Xiaomi will soon be launching Mi smartphones in the Philippines as well as opening its store, service centers and drop off locations in the country. We were lucky enough to meet Hugo Barra, Xiaomi Global VP and get first dibs on the Mi devices that will be launched in the country including the Mi 3 flagship smartphone, Redmi 1s midrange smartphone, Redmi Note octa core smartphone and the Tegra K1 powered Mi Pad. Check out the video below above as Hugo Barra talks about Mi 3, Redmi 1s, Redmi Note, Mi Pad and Xiaomi Philippines Launch.

      More information:

      First of all, we are focused on the South East Asia region to start because these are large markets with [very tech-oriented population], people that love specs and are very interested in phones with aggressive prices. Collectively speaking, when you look at Philippines along with Indonesia, Thailand [and other countries in the region], it’s a very significant market and it’s one that’s relatively close to us. The Philippines is following right after Malaysia, honestly, because it’s the one that’s gonna be ready first; It was the fastest process among the remaining countries [in terms of dealing with] customs, certifications, and imports […] It was actually very smooth that’s why we are here first,” Hugo told me [i.e. Mark Milan Macanas].

      Xiaomi Global VP Hugo Barra explains why the company has decided to launch headquarters in the Philippines and how it intends to operate here.

      How Big a Threat Is Xiaomi to Apple? [Bloomberg News YouTube channel, June 5, 2014]

      Xiaomi’s Rise to Selling 100K Phones in 90 Seconds [Bloomberg News YouTube channel, June 5, 2014]

      Meet the Billionaire ‘Steve Jobs of China’ Lei Jun [Bloomberg News YouTube channel, June 5, 2014]

      Xiaomi answer to Apple [XIAOMI GLOBAL YouTube channel, May 31, 2014]

      [Xiaomi] Xiaomi’s Phones Have Conquered China. Now It’s Aiming for the Rest of the World! [MIUI, June 5, 2014]

      On May 15, behind the curving, imperial facade of the China National Convention Center in Beijing, a veteran technology executive named Lei Jun walks onstage before a thousand raucous fans and members of the media. It’s a familiar scene everywhere now, and like many technology chiefs, Lei peppers his talk by ticking off some of the recent successes enjoyed by his company, the mobile device maker Xiaomi. Sales have been higher than expected; more than 50 million people use the company’s MIUI operating system. Then he gets to the new products, which today are a smart TV that can be controlled with an app and an Android-powered tablet computer, called MiPad, that comes in five colors and is priced to undercut the iPad mini. “I hope through our endeavor we can make Apple (AAPL) feel some pressure,” Lei says.

      The crowd reacts to each product revelation as if it’s a World Cup goal. The hardware is indeed slick—the TV has the latest high-def specs, and the tablets are the first devices to use the newest processor from chipmaker Nvidia (NVDA). But Lei is delivering another, more potent message. He’s effectively giving an hourlong demonstration of an historic moment: China, for the first time, has its own technology brand that consumers truly lust after.

      Following the event, the fans mill around in the Beijing smog, taking selfies with their MiPhones, waving Xiaomi signs, trading impressions of the new gadgets. Some made 15-hour trips to be here. Zhi Yuan, 28, who took a seven-hour train ride from Shandong province, proudly shows off his Xiaomi phone, the economical RedMi model. He likes it because it’s easy to use. Lei, he says, “can understand our wishes. He knows what Xiaomi fans want.”

      STORY: Xiaomi Aims at Apple, Samsung With a Low-Cost Tablet and TV

      Xiaomi (pronounced she-yow-mee) is one of the fastest-growing tech companies in the world. It’s the sixth-largest handset maker on earth and No. 3 in China, behind Samsung Electronics and Lenovo Group, according to research firm Canalys. Xiaomi’s recent growth is impressive, and its potential is even greater. In 2013, the company says, it sold 18.7 million smartphones almost entirely from its own website, bringing in $5 billion in revenue. Earlier this year, Lei set an internal goal of selling 40 million smartphones in 2014, then raised it to 60 million. In a financing round last August, venture capitalists gave Xiaomi a $10 billion valuation, about on par with 30-year-old PC maker Lenovo and Silicon Valley darlings Dropbox and Airbnb. At the same time, Xiaomi has branched out from smartphones to tablets, the large-screen HDTVs, a set-top box and home router, phone cases, and portable chargers, as well as a $16 white plush toy bunny—Mitoo, the company mascot, who wears a red-starred Chinese army hat.

      While the phones and tablets have obvious echoes of better-known products from Apple and Samsung, they’re not clones. Xiaomi’s Mi3 smartphone, its flagship, is appropriately light and thin (8.1 mm), with nicely beveled curves. A color-popping display from LG and a high-performance Qualcomm (QCOM) processor give buyers the same components they’d find in other top-of-the-line phones. The device runs MIUI, Xiaomi’s own version of the Android operating system. Regular software updates, which come at the end of each week, often incorporate ideas from users. One popular feature, originally suggested on a Xiaomi online forum, activates the flashlight and shuts down the battery-hogging display when a Mi3 owner holds down the power button for five seconds. “Typically, Chinese companies have been relegated to copycat status,” says Chetan Sharma, a strategic consultant who advises businesses on mobile. “Lei Jun aspires to build a Chinese brand that stands up to the legends of the industry.”

      Xiaomi’s real invention is its business model. It sells online, never in stores, and avoids conventional advertising, devoting only about 1 percent of its revenue to marketing. (By comparison, Samsung earmarks 5.4 percent.) Instead, the company relies on China’s social networks, Weibo and WeChat, and the free press Lei gets as a national tech hero. The money Xiaomi saves on marketing lets it buy top-notch components while keeping retail prices down. The Mi3 costs 1,699 yuan, or $270; the iPhone in China starts at more than twice that. A Mi3, or any Xiaomi phone, is a great deal if you’re lucky enough to snag one—the latest models routinely sell out. Xiaomi sells handsets in batches, usually of around 100,000. The first Mi3 release, the company trumpeted, was bought up in only 86 seconds. It’s the technology equivalent of Air Jordans.

      VIDEO: Xiaomi Will Change Tablet Market: Barra

      Lei’s newest goal is to take Xiaomi beyond China and into Brazil, Mexico, Russia, Turkey, India, and five countries in Southeast Asia. “The creative economy here continues to rise, entrepreneurship is surging, and our innovation abilities are growing,” Lei said in an e-mail translated from Chinese, since he does not speak or write in English. “We’re the world’s largest consumer market. After several decades of effort, this is the trend. Chinese technology companies are coming to the rest of the world.”
      Lei was born in 1969 to what he calls an ordinary family in Xiantao, a midsize city in Hubei province. Always good at math, he entered the computer science department of nearby Wuhan University on a scholarship in 1987. In the library his freshman year, he discovered a Chinese translation of Fire in the Valley: The Making of the Personal Computer, the seminal history of the U.S. tech industry and the early careers of Bill Gates and Steve Jobs. The book inspired Lei, who got his degree in two years and joined Kingsoft, then a small, Beijing-based purveyor of office-productivity software that was clearly imitating Microsoft (MSFT).

      Chinese migrants to Beijing, it’s commonly said, work harder than city natives to prove themselves, and Lei was no exception, putting in round-the-clock hours. After five years he was named Kingsoft’s chief executive officer and ran the company alongside its founder. Newspapers in the late 1990s dubbed him the láomó, or “model worker,” of Zhongguancun, Beijing’s emerging technology district.

      It wasn’t an easy ride. For much of its early life, the embattled Kingsoft was staving off bankruptcy. Piracy of its products was rampant, and its word processing software, WPS Office, went head-to-head with Microsoft Word. Over the course of a decade, Lei tried to find safer ground, steering Kingsoft into video games and security software and spinning off an e-commerce company, Joyo.com, which was acquired by Amazon.com (AMZN) in 2004, though for a relatively paltry $70 million.

      STORY: Xiaomi Steps Out of China, Brings Cheap Smartphones to Singapore

      Lei finally took Kingsoft public in 2007, raising $99 million on the Hong Kong Stock Exchange largely on the strength of its online gaming revenue. Its market capitalization was a meager $400 million. He resigned from the company two months later.

      VIDEO: Xiaomi Unveils ‘Mi Pad’ as Apple-Samsung Challenge

      Local news accounts cited health issues as the reason for Lei’s departure. Friends say he was merely fed up. Younger entrepreneurs, such as Jack Ma at e-commerce conglomerate Alibaba Group, Pony Ma at the entertainment company Tencent Holdings, and Robin Li at local search leader Baidu (BIDU), had built vastly larger Internet empires. They were the true stars of the Chinese technology scene. “[Lei] was financially secure, but he didn’t feel reputationally secure,” says Robin Chan, an angel investor who backed Xiaomi. “He wasn’t being considered in the same breath as Jack Ma and Pony Ma, which is where he is now. It drove him.”

      After Kingsoft, Lei started a personal venture capital fund, structuring his investments around mobile, social networking, and e-commerce companies. In 2007 he backed Vancl, an online apparel and household goods retailer. The company almost folded in 2011 after loading its warehouses with products such as handbags and brooms that didn’t sell. “It was a very important lesson for Lei Jun to not get trapped by inventory,” says Hans Tung, a venture capitalist who invested in both Vancl and Xiaomi.

      In the fall of 2009, Lei started meeting with Lin Bin, a local Google (GOOG)executive with notions of founding a startup. Lin was in charge of Google’s mobile efforts in China, overseeing about 50 engineers. That fall, the pair met in the lobbies of hotels across Beijing, first to discuss Google’s relationship with a mobile browser company called UCWeb, which Lei had invested in, and then to discuss Lin’s entrepreneurial ambitions.

      STORY: Xiaomi’s Resolution: Double Its Smartphone Sales Volume in 2014

      Lei was about to turn 40 and was infatuated with the dawning smartphone craze. He carried two dozen phones in his backpack, which he meticulously studied, as well as an Amazon Kindle that he had dismantled to understand how it worked. He talked obsessively about the software that ran on smartphones and how it could be improved for China’s massive population of mobile phone users, which was about to surpass 1 billion.

      The pair would meet at night and, though both had families with young children, talk well into the morning. They were natural friends, both driven and deeply technical.

      VIDEO: Move Over Apple, Samsung Here Comes Xiaomi’s Mi Pad

      Lin eventually figured out there was something else going on during these midnight meetups. “I suddenly realized he wanted to do the startup with me,” he says. “It didn’t make any sense. I checked the guy’s fortune. He was wealthy enough to retire 10 times for 10 lives, he was so successful at investing. And many [of his investments] were on the path to an IPO, which would make him a hundred times richer.”

      “Chinese technology companies are coming to the rest of the world”

      In early 2010, Google declared it was reorganizing its operations in China in the face of mounting censorship demands by the Chinese government. It was the nudge Lin needed. He told Lei he was ready to leave Google and start a company together. Lei wanted to create not just mobile software tailored to the Chinese market, but actual smartphones, too. He also wanted to sell the phones exclusively online, so they could save on the 20 percent to 25 percent cut paid to retailers, and deliver high-quality phones at prices affordable to the Chinese masses, who on average earned a little more than $2,000 a year.

      The partners set up shop in a small office near the Third Ring Road in the north part of Beijing. Lei would be CEO and product chief; Lin, president in charge of daily operations. One of their first tasks was finding a name for the venture. Their first choice was Redstar, after the communist symbol, which was sure to inspire patriotic fervor in Chinese customers. But the trademark was taken. Someone then suggested the word Mi, or rice. The romanized spelling was fortuitously short for “mobile Internet” and, less auspiciously, for “mission impossible.” They considered using the Chinese words for black rice and big rice, before settling on a more humble alternative: small rice, or Xiaomi.
      Investors were skeptical that a new Chinese brand could make a dent in the crowded smartphone market. “People thought they were crazy,” says Richard Liu, managing director in Shanghai for Morningside Ventures. “Everyone knew it would take a huge amount of money to enter the phone business, because the competition is so strong.” One prospect said, “The only way this could work is if Nokia (NOK)and Motorola went out of business and there was a hole in the market,” recalls Chan, the angel investor. That proclamation, absurd at the time, wasn’t too far off the mark.

      STORY: What Ex-Google Exec Hugo Barra Can Do for China’s Xiaomi

      image

      Lei (fourth from left) and Lin (far right) with Xiaomi’s other founders in 2013

      Liu, who’d backed UCWeb, first heard Lei’s pitch over the phone, in a call that lasted from 9 at night to 9 in the morning. Liu recalls that Lei described a smartphone company that moved with the speed of an Internet startup, listening and responding to users, selling hardware at or near cost, and earning a profit on accessories and Internet services. Liu ended up supplying half of the initial $10 million in capital. The VC arm of Qualcomm kicked in a minority investment.

      Lei and Lin then set about assembling an uncommonly large founding team, with accomplished high-tech veterans who could independently manage the interlocking parts of the company, including hardware, software, design, and manufacturing. To lure senior Chinese executives away from other technology companies, they awarded them the status of co-founder and the stock that comes with it. (There are now eight Xiaomi founders; both Lei and Lin forgo a salary.) Hong Feng, a member of Lin’s team at Google, joined to run the MIUI group. In his first interview with him, Hong recalls, Lei spent an hour talking about how he might redesign the alarm clock on the smartphone because users don’t really need to see every minute (few set their alarm for 7:37 a.m.). That feature hasn’t actually launched. “There are many things we talked about that we haven’t gotten around to actually doing yet,” Hong says.

      Xiaomi produced MIUI first, making it available free online in mid-2010 as a software package that technically proficient owners of Android phones could install over their phone’s default operating system. The software, downloaded half a million times in the first few months, was lauded by Android enthusiasts for its user-friendly, common-sense features, such as an easy way to record phone calls and send text messages simultaneously to groups of friends.

      VIDEO: When Will Xiaomi Come to America?

      The company forged a hard-driving office culture. The founders agreed to work from 10 in the morning to 10 at night—10 to 10, they called it—six days a week. They also set a goal of pushing out a new version of their software at the end of each week. Xiaomi still does this, making MIUI updates available to a core group of beta testers who work for free to try the preliminary software and hunt for bugs.

      Lei and Lin planned to wait a year before starting work on their first phone. But the founders were unhappy with MIUI’s performance on other companies’ hardware. Xiaomi also unexpectedly snagged a new co-founder, Zhou Guangping, or “Dr. Zhou,” who in 2005 had been responsible for producing Motorola’s popular Ming phones in China.

      Lei, Lin, and Zhou canvassed suppliers, offering to pay cash upfront for components such as batteries and camera modules. They visited screenmaker Sharp in Tokyo in spring 2011 and contracted with Taiwanese manufacturer Inventec to assemble the phones.

      VIDEO: Smartphone Maker Xiaomi to Expand

      image
      The Mi1 was announced in August 2011 to a packed crowd of 2,000 MIUI fans and press. Lei wore a black shirt and jeans, intentionally provoking comparisons to you-know-who. Part of the Mi1’s buzzy appeal was that it was packed with the newest components, such as the latest dual-core chip from Qualcomm. It was a huge gamble—“confidence from nowhere,” as Lin puts it. The phone also had a tantalizingly low price—1,999 yuan, or about $300 at the time, a third of the price of an imported iPhone 4.

      Over the next six months, Xiaomi sold out three separate batches of the Mi1, each a few hours after they went on sale. The company says it wasn’t deliberately constraining supply to stimulate demand. “There’s a saying here: Don’t be greedy. Greed can kill a hardware company,” says another vice president and co-founder, Huang Jiangji.

      There were plenty of glitches after the Mi1 went on sale. Buyers complained it took several weeks to receive phones. Others grumbled about shoddy customer service, forcing Xiaomi to hire more phone reps and open a network of small repair shops around the country. But the device kept selling, and since the cost of components fell while the price stayed the same, the phone eventually netted the company a 15 percent profit margin.

      VIDEO: Does Xiaomi Have World Domination in its Sights?

      Xiaomi originally estimated it might move 300,000 Mi1s. It sold more than 7 million. A year later it introduced the Mi2, which was the first phone on the market to feature Qualcomm’s newest Snapdragon processor. Xiaomi would sell more than 15 million units.
      Xiaomi’s 5,200 employees are jammed into two crowded office buildings near the Fifth Ring Road, in a former wool-manufacturing district in the north part of Beijing. A stray mutt, adopted by employees and named Prosperous Wealth, is tied up in one lobby. Behind Prosperous Wealth, rows of twentysomethings sit in cubicles, handling customer service calls. Many wear orange T-shirts featuring Mitoo, the communist bunny.

      “There’s a saying here: Don’t be greedy. Greed can kill a hardware company”

      In March, Lei announced the purchase of land for a Xiaomi office building in Zhongguancun, where he was once hailed as the model worker. The office park will provide a home not only for Xiaomi but also Kingsoft; Lei returned to the software company as chairman in 2011 after its fortunes declined even further. The office park will take several years to be completed. Another thing that won’t happen soon is a Xiaomi IPO. “It’s only a four-year-old company,” Lei said via e-mail. “We have to focus on how to provide better products and services. Xiaomi has no plans to go public within the next five years.”

      The pace at Xiaomi has slowed somewhat since the early days, though employees continue to pull 10-to-10 schedules before major product launches. “But we are still happy every day,” says Joy Han, a Xiaomi spokeswoman.

      VIDEO: Is Xiaomi’s Lei Jun the Steve Jobs of China?

      The hardest worker, employees are fond of pointing out, remains Lei. Lin estimates that his partner easily works 100 hours a week. Huang Jiangji, who oversees the company’s new $110 home media server, has a four-hour morning meeting every Saturday with the boss to go over product plans. The server, if all goes according to strategy, will allow users to easily control the coming wave of new devices, such as smart thermostats and appliances—many of which Xiaomi no doubt wants to make itself.

      In an end-of-the-year e-mail, Lei implored employees to work harder to meet the challenge laid down by Chinese rivals Huawei Technology and Lenovo, which have larger market shares and are now targeting Xiaomi’s prices and customers. “This means that we will face a more severe test,” Lei wrote. “We are a pioneer in driving change, but whether or not a pioneer can become a true leader in the industry depends on our future efforts.”

      On the 11th floor in the main building, in a corner office, is the realm of Hugo Barra, the Brazilian-born Google executive who made news by joining Xiaomi in 2013 to lead its overseas expansion. As he talks, Barra paces his spare office, which overlooks the old tenements that once housed the workers of the demolished wool factories. Barra’s shelves are stocked with Mitoo dolls and other knickknacks. Evidence of his five-year tenure at Google hangs on the walls, including a framed Pac-Man doodle that once appeared on the search engine’s home page.

      Barra is naturally bullish about the company’s prospects abroad, and one new weapon is the $130 RedMi smartphone, which Xiaomi introduced last year alongside the pricier Mi3. The phones look alike, but the RedMi sports an inexpensive processor from Taiwan’s MediaTek. Barra even mulls the prospect of a $50 smartphone that might one day upend the economics of mobile. “I don’t think it’s possible today, with the quality of software and hardware that we would expect,” he says, “but I expect that could change over time.”

      Xiaomi has to show it can use Western social media tools such as Twitter (TWTR)as well as it has exploited Weibo and WeChat. It must extend its supply chain across oceans and adjust its business model to countries where carriers sell handsets and customers aren’t accustomed to buying phones online. It must also overcome the association that Chinese brands have with piracy and counterfeiting. And Xiaomi will have to learn to do with less free, worshipful publicity. “Lei Jun is a relative nobody outside China, so leveraging his fame may be a little bit more difficult to do,” says Michael Clendenin, managing director of China’s RedTech Advisors. “Guerrilla marketing won’t be as easy.”

      Perhaps Lei can use scarcity to his advantage yet again—making Xiaomi phones as rare and coveted in foreign markets as they are back in Beijing. Outside the convention center, the crowd of Xiaomi fans finally begins to thin out. Ma Yun Yan, 24, has dyed red hair, a pink baseball cap, and a T-shirt that reads “Don’t trust anyone.” She took a three-hour flight from Nanning to attend the event and is considering a MiPad with a yellow plastic back, because “yellow is bright and young.” Nearby, Zhao Zhe, 29, says he’s a big fan of MIUI but complains the MiPad is “not cheap enough” and says the experience of trying to buy a Xiaomi gadget online is mafan—a lot of trouble.

      The crowd may be hoping for a final appearance from Lei, but they leave disappointed. He is somewhere else, though he continues to post all afternoon and evening to his 8.6 million followers on Weibo. “We’ll definitely fully push forward on Android tablets,” he writes to one fan concerned about the MiPad’s competitiveness. “We have great determination.”

      Source

      Microsoft Surface Pro 3 is the ultimate tablet product from Microsoft. What the market response will be?

      imageWith the jury still out (as one can judge from the value of Microsoft shares – on the right) it remains to be seen whether Microsoft will be able to crack the high-end tablet market with this product.

      The Microsoft product site is entitled New Surface Pro 3 Tablet – The Tablet That Can Replace Your Laptop clearly indicating the main positioning of this 3d generation product. See also the press release for additional details, as well as the remarks by Satya Nadella, Chief Executive Officer, and Panos Panay, Corporate Vice President, Microsoft Surface, at the press event held in New York City, May 20, 2014. The brief summary video of the event is below, while a full on-demand Webcast is here. There are also several “first impression” type media feedbacks given after the brief video report.

      Microsoft’s Surface Pro 3 event in under six minutes [The Verge YouTube channel, May 20, 2014]

      “You’ve been told to buy a laptop, but you know you need a laptop.” Though freshly-minted Microsoft CEO Satya Nadella gave the opening remarks, today’s Surface event was all about Surface creator Panos Panay — dropping tablets, playing with scales, pushing hinges, and giving more than a few shout-outs to Wall Street Journal editor (and former Verge editor) Joanna Stern. Here’s everything you need to know from the event in under five minutes.

      Microsoft Introduces a Larger-Screen Surface Tablet [By SHIRA OVIDE in The Wall Street Journal , May 20, 2014]

      First Look: Microsoft Surface Pro 3
      [WSJDigitalNetwork YouTube channel, May 20, 2014]

      Microsoft tries again to combine the laptop and tablet. WSJ Personal Tech Columnist Joanna Stern has the first look. Photo/Video: Drew Evans for The Wall Street Journal

      Microsoft Corp. MSFT -0.18% introduced a larger-screen version of one of its Surface tablet computers, offering a lighter and thinner device that the company cast as a potential successor for laptop PCs.

      The software company introduced the new device, called the Surface Pro 3, at an eventTuesday in New York. The device, like prior Pro models in the Surface line, is powered byIntel Corp. INTC 0.00% computer chips. Microsoft said the new version’s display measures 12 inches diagonally, compared with the 10.6-inch screens of existing Surface devices.

      Microsoft said the Surface Pro 3 will start at $799 without a keyboard. A keyboard that doubles as a device cover will cost $129.99. The top end of the product line, with the most powerful Intel chip, lists for $1,949 without a keyboard.

      At the event Tuesday, Microsoft officials repeatedly compared the Surface Pro 3 with laptop personal computers like AppleInc.‘s MacBook Air, rather than discuss competitors in the tablet market, where Microsoft remains a bit player. The MacBook Air costs $899 and up.

      Microsoft’s positioning underscores its troubles in becoming a major competitor in tablets, where price tags of less than $200 have become commonplace for consumer-oriented models. The company’s share of the market was less than 4% last year, according to research firm IDC.

      Microsoft Chief Executive Satya Nadella and other officials stressed what they said were limits of existing tablet computers for activities like writing documents or other work that isn’t Web surfing or reading digital books. They also stressed drawing and note-taking with an upgraded digital-pen accessory that comes with the Surface Pro 3.

      “This is the tablet that can replace your laptop,” Panos Panay, a Microsoft executive working on Surface devices, said about the Surface Pro 3.

      Microsoft said it would start taking orders Wednesday for the new device.

      Steven Sinofsky, a former Microsoft executive who helped spearhead development of the Surface, said Tuesday the Surface Pro 3 “realizes the ‘no compromises’ vision of Surface.”

      Dating back to the early 2000s, Microsoft officials have used the expression “no compromises” to describe their vision of a device that combines the best features of tablets and laptops.

      Microsoft also has been developing for months a tablet similar to Apple’s 7.9-inch iPad Mini, and some media reports had indicated that device would be announced Tuesday. Smaller tablets accounted for more than half of all tablets sold last year.

      In an interview Tuesday, Mr. Panay said Microsoft is “looking at an array of devices. It comes down to what customers need right now.”

      He also addressed a different type of Windows software used on more iPad-like tablets, including one model of Surface devices. That operating software, Windows RT, isn’t compatible with many older PC applications or software. Windows RT “is a critical element as well,” Mr. Panay said. “It’s still pumping.”

      Some analysts said Tuesday Microsoft was sensible for targeting businesses and workers, rather than consumer applications, with the Surface Pro.

      “This is a smart move by Microsoft,” said Patrick Moorhead, president of research firm Moor Insights & Strategy. “Surface Pro 3 is more of a laptop replacement than a device that replaces your seven-to-eight-inch tablet.”

      As Microsoft touts the abilities of Surface to replace laptops, it has the potential to anger companies like Dell Inc. that also make tablets and laptops powered by the Windows operating system. At the event, however, Mr. Nadella said Microsoft isn’t trying to compete with its computer-hardware partners.

      Some Microsoft investors don’t want Microsoft to make its own computing devices at all. The company incurs a loss on each Surface it sells, and the company’s critics say Microsoft hasn’t made a compelling case for expanding its hardware ambitions.

      Microsoft officials, including Mr. Nadella on Tuesday, say homegrown devices like the Surface are the best showcase for Microsoft software like Office, Skype and digital file-storage service OneDrive.

      “We are not building hardware for hardware’s sake,” Mr. Nadella said during a brief appearance at the Surface event. “We want to build experiences that bring together all the capabilities of our company.”

      Daniel Ives, a Microsoft analyst with FBR Capital Markets, said Surface Pro 3 “appears to be an impressive” device, but he said persuading consumers to buy the Surface “remains a Kilimanjaro-like challenge given intense competition.”

      —Joanna Stern contributed to this article.

      The most popular “Surface Pro 3” YouTube videos 19 hours after the launch:

      image
      Surface Pro 3—The Tablet that Can Replace Your Laptop by surface 19 hours ago  440,030 views
      Witness the next evolution of productivity. Introducing the Surface Pro 3, the tablet that can replace your laptop.
      image
      Surface Pro 3 hands on at Surface NYC event 
      by Windows Phone Central  16 hours ago   26,585 views
      We go hands on with the Surface Pro 3 from the Surface NYC event. More details: …
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      TLDR: My Surface Pro 3 Thoughts  by LockerGnome’s Geek Lifestyles 11 hours ago 3,005 views
      Become a patron for bonuses ASAP: http://ChrisPirillo.com/ Patron video bonus today: …
      image
      Microsoft Unveils 12-inch Surface Pro 3 Tablet – IGN News  by IGN  16 hours ago  19,373 views
      Microsoft has just unveiled its latest Windows-powered tablet: the Surface Pro 3.
      image
      CNET Update – Surface Pro 3 aims to replace laptops — and paper  by CNET   15 hours ago   8,526 views
      With an improved kickstand, keyboard, and stylus pen, Microsoft says the new Surface solves the productivity problem of tablets.
      image
      Microsoft Surface Pro 3 Hands On | Mashable
      by Mashable   16 hours ago     9,936 views
      Microsoft’s third-generation Surface Pro 3 aims to be “the tablet that can replace your laptop.” Here’s Mashable’s Pete Pachal and …
      image
      This is the Surface Pro 3 (hands-on)
      by The Verge    18 hours ago    48,815 views
      Dan Seifert takes a hands-on look at Microsoft’s 12-inch Surface Pro 3, the “tablet that can replace the laptop.”
      image
      Surface Pro 3 Hands-on    by Booredatwork.com
      15 hours ago      5,288 views
      Surface Pro 3 Pre-order link: http://bit.ly/1m07g9M Loot Crate:http://www.lootcrate.com/booredatwork 10% Code “booredatwork” …
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      Hands-on with the Microsoft Surface Pro 3
      by CNET   14 hours ago     16,412 views
      The Surface Pro 3 is a new high-performance Windows 8.1 tablet designed to get rid of the “conflict” between owning a tablet and …
      image
      Hands-on with Surface Pro 3    by expertzone
      19 hours ago   19,040 views
      Ben “The PC Guy” Rudolph goes hands-on with the all-new Surface Pro 3. Faster, thinner, lighter, and with a larger screen, this is …
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      Surface Pro 3 Launch Reactions & Impressions
      by lachlanlikesathing   8 hours ago    864 views
      My thoughts on the Surface Pro 3 launch announcement! Surface Pro 2 long term review: http://youtu.be/hlsiNom5a3o Thanks …
      image

      Surface Pro 3 — Finally a Tablet that can replace your Laptop?!?  by SourceFed   13 hours ago   61,977 views
      The SurfacePro3 was announced today — larger, lighter, and able to stream 4k! Are all the bells and whistles in the SurfacePro3 …
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      Surface Pro 3 Hands On    by Geek.com
      16 hours ago     2,523 views
      Microsoft has a made a splash today with an all new Surface Pro, which is a 12-inch device that manages to be thinner, lighter, …
      image
      Microsoft Surface Pro 3 Hands-On   by laptopmag
      13 hours ago    2,519 views
      We go hands-on with Microsoft’s latest hybrid tablet and give you an overview of the design, specs, and price. For more coverage …
      image
      Microsoft reveals thinner, faster Surface Pro 3 tablet
      by CNET   17 hours ago   13,905 views
      Microsoft’s Panos Panay shows off the company’s latest tablet at a press event in New York City. The new 12-inch tablet weighs …
      image
      Surface Pro 3 Unboxing , Hands On , and First Impression Review  by Sean Ong   6 hours ago  326 views      In this video I do my very first product unboxing as I show off the shiny new Surface Pro 3! I give my first impressions of the device …

      Imagination’s MIPS based wearable and IoT ecosystem is the alternative

      image… the technological alternative relative to what is given in the Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014] post

      Wearable and IOT [designreuse YouTube channel, May 2, 2014]

      By Mike Hopkins, Senior Technology marketig Specialist, Imagination Technologies at ChipEx 2014, Tel Aviv, Israel

      Imagination highlights solutions for IoT and wearables at EE Live!

      Featuring hands-on demonstrations of technologies
      and end products

      EE Live! Conference & Expo, San Jose, CA – 1st April, 2014 – Imagination Technologies (IMG.L) will highlight its expertise and momentum in IoT and wearables at the EE Live! Conference and Expo, being held March 31st – April 3rd at the McEnery Convention Center in San Jose, CA.

      Imagination is working closely with partners to enable creation of SoCs for IoT and wearable devices that feature extended battery life and enhanced security, as well as device and infrastructure ecosystems, all driven by the right IP solutions.

      Says Kevin Kitagawa, director of strategic marketing at Imagination: “Imagination has all of the IP needed to create complete, class-leading IoT and wearable solutions, and our technologies are already powering numerous SoCs designed for these applications. Through industry initiatives such as the AllSeen Alliance, and key partners including Google, Ineda, Ingenic, Microchip Technology and others, we are building the ecosystems and technologies needed for a new generation of IoT and wearable SoCs.”

      In its booth number 816 at EE Live!, Imagination will feature hands-on demonstrations and highlight many of its technologies for IoT and wearables including:

      • MIPS Warrior CPUs: a highly scalable family of CPUs including the new MIPS M-class M51xx cores, which have features that make them ideal for IoT and wearables including DSP engine, small code size, hardware virtualization support and ultra-secure processing
      • PowerVR GPUs: the de facto standard for mobile and embedded graphics including the new PowerVR Rogue 6XE G6050, one of the industry’s smallest OpenGL ES 3.0-compliant GPUs delivering high fillrate and exceptional efficiency—perfect for a range of high-end IoT devices
      • Ensigma Series4 Explorer radio communications processors (RPUs): a unique universal and highly scalable solution for integrating global connectivity and broadcast communications capabilities into SoCs, including solutions for Wi-Fi and Bluetooth LE (low Energy)
      • FlowCloud: an application-independent technology platform for emerging IoT and cloud-connected devices, enabling rapid construction and management of device-to-device and device-to-cloud applications.
      • PowerVR Series5 video processors (VPUs): the most efficient multi-standard and multi-stream video decoders and encoders, which offer a range of solutions for video intensive IoT applications such as security cameras or wearable devices such as smart glasses
      • PowerVR Raptor imaging processor cores: scalable and highly-configurable solutions which join other PowerVR multimedia cores to form a complete, integrated vision platform that saves power and bandwidth for today’s camera applications and other smart sensors
      • Caskeid: unique, patented technology that delivers exceptionally accurate synchronized wireless multiroom connected audio streaming for audiophile-quality stereo playback with less than 25µs synchronization accuracy
      • Codescape: a complete, proven and powerful debug solution that supports the full range of MIPS CPUs, offers Linux and RTOS awareness features, and provides heterogeneous debug of SoCs using one or more MIPS and Ensigma processors

      Imagination will also feature IoT and wearable related products and technologies including:

      • New MIPS-based IoT development platform “Newton” from Ingenic Semiconductor, which integrates CPU, Flash, LPDDR, Wi-Fi, Bluetooth, NFC, PMU and various sensors on a single board around the size of an SD card
      • imageDevelopment boards for MIPS including those for Microchip Technology’s 32-bit PIC32MZ MCUs and a new a complete low-cost MIPS-based Android and Linux platform for system developers
      • Comprehensive development tools for all MIPS CPUs, including the latest GNU tools for Linux and bare-metal embedded systems from Mentor Graphics’ Sourcery CodeBench, and Imperas’ high-speed instruction-accurate OVP models and QuantumLeap parallel simulation acceleration technology
      • Smartwatches that are shipping today based on the MIPS architecture, including the SpeedUp Smartwatch as well as those from Tomoon, HiWatch, SmartQ, Geak and others
      • Toumaz’ solutions for the SensiumVitals® System, an ultra-low power wireless patch remotely managed via Imagination’s FlowCloud technology
      • FlowTalk and FlowAudio – Imagination’s solutions for connected audio and cross-platform V.VoIP/VoLTE, leveraging the FlowCloud

      Imagination’s vice president of strategic marketing, Amit Rohatgi, will participate in a Technology Workshop during EE Live!, “The Role of Embedded Systems in the Internet of Everything,” sponsored by the Chinese American Semiconductor Professionals Association (CASPA). The event will be held on Wednesday, April 2nd, from 5:00 p.m. – 8:00 p.m. For more information and to register, visit http://www.caspa.com/node/6349.

      About Imagination Technologies
      Imagination is a global technology leader whose products touch the lives of billions of people throughout the world. The company’s broad range of silicon IP (intellectual property) includes the key multimedia, communications and general purpose processors needed to create the SoCs (Systems on Chips) that power all mobile, consumer, automotive, enterprise, infrastructure, IoT and embedded electronics. These are complemented by its unique software and cloud IP and system solution focus, enabling its licensees and partners get to market quickly by creating and leveraging highly differentiated SoC platforms. Imagination’s licensees include many of the world’s leading semiconductor manufacturers, network operators and OEMs/ODMs who are creating some of the world’s most iconic and disruptive products. See:www.imgtec.com.

      Creating next-generation chips from the ground-up for wearables and IoT [Imagination Blog, April 1, 2014]

      There has been a lot of momentum lately around Imagination’s initiatives and technologies focused on creating a new generation of chips built specifically for IoT and wearable use cases. We thought we’d take a moment to fill you in.

      The problem

      Today, low-end IoT devices and wearables typically use multiple general purpose chips to achieve microcontroller, sensor and radio functionality, leading to expensive, compromised solutions. At the high end, devices such as smartwatches use existing smartphone chips, leading to overpowered, expensive devices.

      The solution from Imagination

      To reach the incredible volumes predicted by analysts, SoCs for wearable devices and IoT must be designed from the ground-up. Working with our partners, Imagination is enabling the design of new chips that extend battery life, enhance data and device security and feature the right CPU, graphics, video and multi-standard connectivity solutions. We’re also focused on building the needed standards, operating environments, and other ecosystem technologies to support these chips.

      Imagination is proud to already have our IP in such SoCs, and our customers are giving us great feedback on our wearables roadmap. Together with industry initiatives such as the AllSeen Alliance or the cool new Android Wear from Google, and key partners includingIneda Systems, Ingenic Semiconductor, Microchip Technology and others, we are taking a leading role in building the ecosystems and technologies needed for a new generation of SoCs.

      Extending battery life

      With the always-on requirement for sensors in most wearables and IoT devices, together with their tiny form factors, battery life is a more critical concern for designers than ever before. Using power and area efficient silicon IP is therefore a must.

      In wearable and IoT applications that require a CPU, an intelligent hierarchy of CPUs optimized for specific tasks can lead to extremely low power consumption. For example, an SoC can use a MIPS CPU such as a new Warrior M-class core, which achieves the highest CoreMark/MHz scores for MCU-class processors, to perform the function of monitoring sensors and also to manage the connectivity peripherals. When the SoC needs to process or analyze data, the system can wake up other CPUs in the system to perform their dedicated tasks. Such an implementation offers key benefits for extending battery life in wearables and IoT devices.

      Ineda, a developer of low-power SoCs, is uniting various Imagination IP cores in its ultra-low power Wearable Processing Units (WPUs) designed to reduce power consumption in a variety of devices, including fitness bands, smartwatches and IoT. With unique combinations of Imagination’s MIPS CPUs and highly efficient PowerVR GPUs, the new Ineda WPUs represent one of the first SoC architectures built specifically for this new generation of devices.

      image

      Ineda Systems’ WPUs will address the wearable platforms from a ground-up manner

      Enhancing security

      As more and more devices are connected to the cloud and each other, security becomes an ever-growing concern. Imagination has the right IP for public key infrastructure and crypto functions needed to provide trusted execution environments, secure boot, secure code updates, key protection, device authentication and IP/transport layer data security to transmit data to the cloud. Virtualization and security features across the range of MIPS Series5 Warrior CPU cores make them ideal for meeting next-generation security needs.

      In space-constrained, low-power systems such as IoT or wearable devices, a virtualization based approach could be used to implement a multiple-guest environment where one guest running a real-time kernel manages the secure transmission of sensor data, while another guest, under RTOS control, can provide the multimedia capabilities of the system. For applications that demand an even higher level of security, the new MIPS Warrior M-class cores include tamper resistant features that provide countermeasures to unwanted access to the processor operating state. A secure debug feature increases the benefit by preventing external debug probes from accessing and interrogating the core internals.

      image

      MIPS M51xx CPUs support multiple guest operating systems

      Driving new ecosystems and standardization efforts

      Due to small device size, as well as a new and different functionality required in emerging IoT and wearable devices, much of the device and infrastructure ecosystems will be different than what’s needed for smartphones and other connected products. This includes standards in the areas of APIs, device-to-device communications, data analytics, device authentication, low-power connectivity and protocols, and even operating environments, which are critical to driving consumer and industry adoption.

      At Imagination we are partnering with Google and other industry players on Android Wear, a project that extends Android to wearables, beginning with smartwatches. Already a strong player in the Android ecosystem, MIPS is one of the three CPU architectures fully supported by Google in each Android release, including the latest Android 4.4 KitKat.

      image

      Images from the Android Wear Developer Preview site

      To drive ecosystem development for IoT, we’ve also recently joined the AllSeen Alliance, which has been formed to create an open, universal development framework to drive the widespread adoption of products, systems and services that support IoT. The goal is to enable companies and individuals to create interoperable products that can discover, connect and interact directly with other nearby devices, systems and services regardless of transport layer, device type, platform, operating system or brand.

      Imagination’s own application-independent FlowCloud technology platform enables rapid construction and management of M2M connected services. Designed to address the needs of emerging IoT and cloud-connected devices, FlowCloud enables easy product registration and updates as well as access to partner-enabled services including FlowAudio, a cloud-based music and radio service that includes hundreds of thousands of radio stations, on-demand programs, podcasts and more. Imagination intends for FlowCloud to be easily integrated with products using the AllSeen Alliance framework.

      image

      Imagination’s FlowCloud enables device-centric services including registration, security, storage, notifications, updates and remote control

      Flexible, multi-standard connectivity

      Wearables and IoT devices today use existing connectivity standards, such as Wi-Fi or Bluetooth LE (Low Energy), but new standards, such as ultra-low power Wi-Fi extensions, are still in development. This means that choosing future-proofed, flexible solutions is a must for companies who want to create a product today that will still be viable when new standards are ratified.

      Imagination’s programmable, multi-standard Ensigma radio processors (RPUs) can accommodate such emerging standards with a powerful and uniquely optimized balance of programmability and hardware configurability, delivering impressive functionality in compact silicon area.

      image

      The right IP for the application

      Imagination’s IP is already integrated into wearable and IoT products that are shipping today. This includes a number of smartwatches that leverage the MIPS architecture and smart glasses with PowerVR graphics and video.

      image

      Imagination’s IP is already integrated into wearable products such as the SpeedUp Smartwatch, the world’s first Android 4.4 KitKat smartwatch

      For example, Ingenic Semiconductor is offering a new MIPS-based IoT development platform called Newton. The Ingenic Newton platform integrates a MIPS-based XBurst CPU, multimedia (2D graphics, multi-standard VPU) low-power memory (mobile DDR3/DDR2/LPDDR and flash) 4-in-1 connectivity (Wi-Fi, Bluetooth, NFC, FM) and various sensors on a single board around the size of an SD card (find out more about Ingenic Newton here).

      In addition, MIPS-based 32-bit PIC32MZ MCUs from Microchip Technology [all details are given here in the 2nd half of this post] are ideal for a number of wearable and IoT applications.

      For designers of next-generation SoCs, Imagination’s broad IP portfolio offers scalable solutions for their specific application. This includes our MIPS Series5 Warrior CPUs including the new MIPS M-class M51xx cores, PowerVR Rogue GPUs including the PowerVR G6050, Ensigma Series4 Explorer RPUs with solutions for Wi-Fi, Bluetooth LE and more, PowerVR Series5 video processors (VPUs), PowerVR Raptor imaging processor cores, our unique Caskeid audio synchronization technology, and of course FlowCloud.

      MIPS Powered Wearables from Imagination Technologies [RCR Wireless News YouTube channel, Jan 15, 2014]

      Mike Hopkins, Marketing Manager for Imagination Technologies talks about their innovation of their MIPS processor in creating smart wearable devices. All of the watches in the video are running full Android operating systems, capable of running any Android app.These smart watches are available now to the general public.

      Smart watches: The first wave of wearable and connected devices integrating Imagination IP [Imagination Blog, Jan 27, 2014]

      Over the past few months, we’ve seen a new wave of announcements related to Internet of Things (IoT) and other ultra-portable devices integrating Imagination IP. One of the biggest buzz words right now is wearable devices; there were several wearable concepts introduced at CES 2014, covering any and every use case, from augmented and virtual reality or entertainment to fitness, health, and many more.

      At Imagination, we are well prepared to deliver innovative hardware and software IP that has been specifically designed to address the rapid growth in demand for these applications. Imagination is the only IP company that can deliver a full suite of low-power, feature-rich technologies encompassing CPU, graphics, video, vision, connectivity, cloud services and beyond. Our market-leading PowerVR GPUs and VPUs, efficient MIPS CPUs, innovative Ensigma RPUs and other IP solutions create the perfect  foundation for developing new processors for ultra low-power wearables that will be soon find their way into a myriad of devices such as smart watches, health and fitness devices and more.

      MIPS and smart watches

      One of the companies that have been at the forefront of innovation in the mobile and wearable market is Ingenic. Their MIPS-based XBurst SoC is an innovative MIPS32-based apps processor which redefines the performance and power consumption criteria for modern embedded SoCs.

      Among the recent design wins, one interesting use case for the MIPS architecture is the smart watch. There were several smart watch designs on display on our booth at CES 2014; this article is a quick summary of what we and our partners were showcasing on the show floor.

      • imageThe GEAK smart watch runs stock Android 4.1 out of the box, can be used to monitor your heartbeat and blood pressure, and acts as a pedometer or smartphone remote to snap pictures. The GEAK smart watch is a water-resistant (IP3X) device and comes with a 1.55″ color IPS screen.
      • The NextONE smart watch from YiFang Digital uses the Android 4.1 OS to create imagean open architecture system that can run any verified third party applications. The smart watch is customizable to every aspect of a user’s life, from communicating with work and friends to health and fitness. The NextONE smartwatch improves the smartphone experience by making the information a user wants accessible at any time.
      • Tomoon T-Fire is another exciting smart watch design coming out of China. It has an innovative curved E-ink screen measuring 1.73″, it runs Android 4.3 and is expected to ship soon. It currently comes in three colors and promises to deliver on the fitness front, with a trio of sensors (gyroscope, g-sensor, compass).
        image
      • SmartQ Z Watch promises to deliver an incredible standby time, can record motion data and even analyzes the quality of your sleep. It provides good water resistance, can pair up with your smartphone and tablet and doubles as an MP3 player too.image

      The smart wearables of the future

      Wearable electronics cannot accommodate the larger batteries of their bigger counterparts (smartphones, tablets) so ultra-portable devices must use SoCs that have low power consumption. Because our technologies have been built around efficiency, we can help our partners design highly competitive solutions that enable them to achieve design wins in multiple markets. Companies looking for proven, low power multimedia and connectivity IP can rely on Imagination to provide the building blocks for IoT-ready chips.

      A recent example is Ineda who have licensed PowerVR GPU and MIPS CPU IP to design System-on-Chip solutions for portable consumer electronics like wearable devices. Ineda CEO Dasaradha Gude says that Imagination’s IP cores provide the power efficiency required for wearable devices to succeed but also accelerate time to market, since everything they needed was provided by Imagination which simplified all the integration work.

      Smart glasses: The first wave of wearable and connected devices integrating Imagination IP [Imagination Blog, Jan 23 2014]

      Over the past few months, we’ve seen a new wave of announcements related to Internet of Things (IoT) and other ultra-portable devices integrating Imagination IP. One of the biggest buzz words right now is wearable devices; there were several wearable concepts introduced at CES 2014, covering any and every use case, from augmented and virtual reality or entertainment to fitness, health, and many more.

      At Imagination, we are well prepared to deliver innovative hardware and software IP that has been specifically designed to address the rapid growth in demand for these applications. Imagination is the only IP company that can deliver a full suite of low-power, feature-rich technologies encompassing CPU, graphics, video, vision, connectivity, cloud services and beyond. Our market-leading PowerVR GPUs and VPUs, efficient MIPS CPUs, innovative Ensigma RPUs and other IP solutions create the perfect  foundation for developing new processors for ultra low-power wearables that will be soon find their way into a myriad of devices such as smart watches, health and fitness devices and more.

      PowerVR and smart glasses

      An example of a type of wearable device that has benefited from Imagination’s IP is smart glasses. Google Glass has been the first; featuring a Texas Instruments OMAP4430 processor with a PowerVR SGX540 GPU, Glass is able to take pictures, record videos, search the internet, and navigate maps.

      But in the hand of ingenious developers, it can do so much more. For example, a recent article in the MIT Technology Review highlights an app that can recognize objects in front of a person wearing a Google Glass device.

      image

      This type of functionality opens up a whole new range of applications related to computer vision and augmented reality, two applications where wearables have clear potential.

      However, there were multiple PowerVR-based smart glasses introduced at CES 2014:

      • Recon Instruments introduced Snow2, an iPhone-connected HUD (Heads-Up Display) for winter sports. The Recon Snow2 project is a collaboration between Recon and Oakley and can be found as a complete kit called Oakley Airwave 1.5. Recon however is working with multiple companies to build several products that are tuned to their requirements. Recon Snow2 features an integrated GPS and can can display your speed, altitude, location, and act as a navigation instrument. For example, there is an iOS app that allows you to share your position on a map and locate your friends or family on the slopes.

      image

      • XOne is the first product from startup XOEye Technologies and took five years to design. XOne is a pair of safety glasses designed to improve efficiency and enhance safety for skilled labor jobs. The glasses rely entirely on audio and LEDs to communicate messages to the wearer. XOne integrates two 5MPx cameras (one inside each lens), speakers and a microphone, a gyroscope, and an accelerometer; the system is powered by a TI OMAP 4460 processor, running a custom version of Linux designed for enterprise use.image
      • The Vuzix M100 is one of the first commercially available smart glasses. They are an Android-based wearable computer, featuring a monocular display, recording features and wireless connectivity capabilities. Vuzis M100 has been designed to cover a range of applications; powerful, small and light, the M100 is well suited for a variety of industrial, medical, retail and prosumer users.image
      • The Epson Moverio BT-200 smart glasses are designed for users who like to enjoy their multimedia and do their gaming on a pair of glasses. Epson have put a lot of effort into integrating the technology (an OMAP processor) with the physical design. Even better, the smart glasses run Android 4.0.4 and apps from the Epson store; another unique feature is how users interact with the device, which is mainly done via a hand-held touchpad controller wired to the glasses. Epson has been named a 2014 CES Innovations Awards honoree in wearable tech for its Moverio BT-200 smart glasses.image
      • Lumus generated a lot of attention around its DK-40 wearable smart glasses at CES. They were very eager to show off the new developer unit in public focusing on how the monocular headset overlays a full VGA digital image over the right eye instead of using a small window for notifications. Lumus DK-40 runs Android, includes an OMAP processor and comes in multiple colors.image

      I hope you’ve enjoyed our recap of some of the most interesting smart glass designs revealed at CES 2014. If you are interested in this category of devices and want to know more about the wearable gadgets that use our IP, make sure you follow us on Twitter (@ImaginationPR) and keep coming back to our blog.

      Imagination and Google partner up for Android Wear and the wearable revolution [Imagination Blog, March 24, 2014]

      Earlier this week Google announced a developer preview of Android Wear, a mobile operating system designed to extend the Android experience to wearable devices. This initiative will help jumpstart developers building innovative applications specifically targeting the next generation of innovation in wearables. The initial focus is on the smartwatch space and leverages the rich notification APIs already defined in Android.

      Android Wear extends the Android platform to wearables, starting with a familiar form factor — watches. Download the developer preview at: developer.android.com/wear

      Google is using this developer preview to give app developers the chance to experiment with enhanced notifications (e.g. weather, sports scores, navigation, etc.) for their applications to display on the smaller screen of smartwatches. For example, Android Wear supports notifications on a watch similar to how Google Now displays notifications on the smartphone. The next step for Google is to publish a full SDK that allows app developers to create complete, smartwatch-centric applications.

      Delivering the ultimate wearable experience with MIPS  processor IP

      Imagination has been a pioneer in delivering ultra-low power technologies across its entire IP portfolio. Following the acquisition of MIPS, one of the first things we did was to scrutinize all the CPUs from low end to high end to ensure we applied our leadership in low power design to MIPS CPUs. As a result, we believe MIPS is the ideal CPU for wearables, enabling our partners to build some of the most innovative solutions around for this growing market.

      This year at MWC, wearables-focused startup Ineda demonstrated its ultra-low power Wearable Processor Unit (WPU) SoCs which deliver exceptional low power consumption. Ineda’s SoC devices integrate multiple IP processors from Imagination, including MIPS CPUs and PowerVR GPUs. Also, SpeedUp Technology announced its first wearable technology product, the SpeedUp SmartWatch, a revolutionary wearable device which incorporates an ultra-low power MIPS-based CPU from Ingenic.

      Imagination is a Google launch partner for Android Wear – something we’re pretty proud of. Already a strong player in the Android ecosystem, Imagination’s MIPS architecture is one of the three CPU architectures fully supported by Google in every Android release including the latest Android 4.4 KitKat.

      image

      All MIPS CPUs are optimized to offer the best Android experience on smartphones, tablets, wearables and other mobile devices

      Low power, high performance MIPS CPUs already power billions of products around the globe. Thanks to a flexible architecture that scales from entry-level 32-bit embedded processors to some of the industry’s highest performing 64-bit CPUs, MIPS CPUs pave the way for next-generation embedded designs, including a growing presence in wearables. The Series5 Warrior generation includes two new processors (MIPS M5100 and M5150) that provide key features ideal for wearables such as a high-performance DSP engine, small code size, virtualization, and ultra-secure processing. All Series5 Warrior CPUs deliver industry-leading CoreMark performance in a very efficient area and power envelope.

      Look for a MIPS-based smartwatch in a store near you

      Several of our licensees are working very hard to deliver MIPS-based, Android Wear-compliant devices that will be available in the market once the operating system is officially released.

      By being a launch partner, we will work very closely to ensure that Android Wear will be optimized for MIPS CPUs as well as our other IP technologies such as PowerVR graphics, video and vision, and Ensigma RPUs.

      The list of members in the Android Wear alliance includes several leading consumer electronics manufacturers (Asus, HTC, LG, Motorola and Samsung), chip makers (Broadcom, Intel, Mediatek and Qualcomm) and fashion brands (the Fossil Group), all keen to bring you watches powered by the new operating system later this year.

      image

      The list of official Android Wear partners

      For more info about Android Wear and what was announced, visit:

      Make sure you follow Imagination on Twitter (@ImaginationPR, @MIPSGuru) for the latest news and announcements from the wearable ecosystem.


      I. Microchip Technology

      From: IoT Era excites Semiconductor Players [Electronics Maker, May 6, 2014]
      (other than Microsochip Technology companies are covered in the Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014] post)

      image


      Linear Technology

      STMicroelectronics
      (see in Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014])

      InvenSense, Inc.
      (see in Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014])

      Texas Instruments

      Microchip Technology [https://www.facebook.com/microchiptechnology]

      Mike Ballard, Senior Manager, Home Appliance Solutions Group, Microchip Technology Inc.

      Microchip has many devices that are well situated to enable IoT functionality, such as 8, 16 and 32-bit PIC® microcontrollers, analog, mixed-signal, memory, and embedded Wi-Fi® and Bluetooth® modules.  In addition, IoT designers can take advantage of Microchip’s flexible development environment, broad connectivity solutions and product longevity.

      Microchip is so broad based, with 80,000+ global customers, that we do not see any singular market or application that will drive our growth in IoT.  Our customer value proposition is that we provide a very broad embedded portfolio, including both the hardware and software solutions to help companies create their IoT products.

      Microchip has a significant number of products that fit well into the IoT markets.  We have close relationships with our customers and have been incorporating these technologies into our products, based on their feedback.  Technologies such as XLP in our MCUs (which enables low-power designs), Wi-Fi Modules (Microchip offers two approaches, giving customers flexibility), and power-measurement devices, all enable our customers to meet their design and cost goals.  In addition, we have been acquiring companies and technologies to ensure that we continue to meet these markets’ needs today and in the future.

      What is Deep Sleep [MicrochipTechnology YouTube channel, April 22, 2009] with which the minimal power consumption could be as low as 20 nA which allows years of operation on a single battery:

      http://www.microchip.com/xlp Learn about Microchip’s extreme low power mode that can drop microcontroller currents to virtually zero. This webseminar provides an introduction to Deep Sleep mode found on these microcontrollers.

      Microchip Technology Inc., December 12, 2013

      Our Home Appliance Solutions Group can help you implement the new features and functionality needed for your next design. This short video introduces you to our Induction Cooktop Reference Design, which can significantly shorten your design cycle: http://mchp.us/1hI8kip

      Induction Cooktop Reference Design [MicrochipTechnology YouTube channel, Dec 5, 2013]

      In this video we will introduce the Microchip Induction Cooktop Reference Design. http://microchip.com/appliance

      microchip.com/appliance: Home Appliance

      Appliance manufacturers face numerous challenges in today’s ever-changing global market. Government regulations, customer expectations, competitive forces and application innovations are fueling the integration of new technologies into many appliances. Bringing these technology advancements to market can be even more challenging with shorter deadlines, the pressure to maintain and grow market share and the constant need to innovate. In addition, finding partners with technical solutions to enable these goals can be daunting and drain your resources.

      Microchip Technology can help you implement the new features and functionality required for your next appliance design. By providing Microchip’s solutions for user interface, motor control, sensing, connectivity and more, your design teams can focus on implementing the application.

      Microchip’s cost-effective tools enable your design to reach the market faster.  Our free, award winning MPLAB®X Integrated Design Environment (IDE) provides a single development platform for all of our 8-, 16- and 32-bit microcontrollers and 16-bit Digital Signal Controllers (DSCs). Microchip makes it easy to develop your code and migrate to higher performance solutions as needed. Learning curves are minimized even when changing cores due to additional features, increased code size or the need for more computing power.

      MIPS MCUs Outrun ARM [Processor Watch from The Linley Group, Feb 18, 2014]

      Author: Tom R. Halfhill

      Microchip’s newest 32-bit microcontrollers not only match the features of their Cortex-M4 competitors but also achieve higher EEMBC CoreMark scores. The new PIC32MZ EC family is powered by a MIPS microAptiv CPU core running at 200MHz—a speed demon by MCU standards.

      These MCUs have more memory than comparable chips (up to 2MB of flash and 512KB of SRAM) plus Ethernet, Hi-Speed USB2.0, an LCD interface, and a cryptography accelerator. An early sample scored 654 CoreMarks—the highest EEMBC-certified score for any 32-bit MCU executing from internal flash memory.

      Microchip’s earlier PIC32MX family uses the smaller MIPS32 M4K core running at a maximum clock speed of 100MHz. The microAptiv CPU in the new family not only runs twice as fast but also supports the microMIPS 32-bit instruction-set architecture. MicroMIPS combines 16- and 32-bit instructions to achieve better code density than previous MIPS32 cores or even Cortex-M cores using 16/32-bit Thumb-2 instructions. Microchip claims the PIC32MZ family has 30% better code density than similar ARM-based MCUs. Also, microAptiv adds 159 new signal-processing instructions.

      The PIC32MZ family is designed for high-end controller applications, such as vehicle dashboard systems, building environmental controls, and consumer-appliance control modules. Some PIC32MZ chips will begin volume production in March, and the remainder by mid-year. Prices for 10,000-unit volumes will range from $6.68 to about $10—relatively expensive for MCUs but reasonable for the performance and features.

      Leading performance and superior code density for new microAptiv-based PIC32MZ 32-bit MCU family from Microchip [Imagination Blog, Nov 25, 2013]

      Although mainly known for our leadership position in CPU IP for digital home and networking, the MIPS architecture has recently seen rapid growth in the 32-bit microcontroller space thanks to the expanding list of silicon partners that are offering high-performance, feature-rich and low-power solutions at affordable price points.

      The most recent example of our expansion into MCUs is the 200MHz 32-bit PIC32MZ family from Microchip. PIC32MZ MCUs integrate our microAptiv UP CPU IP core which enables Microchip to offer industry-leading performance at 330 DMIPS and 3.28 CoreMark™/MHz.

      The PIC32MZ comes fully loaded with up to 2MB of Dual-Panel Flash with Live Update, 512KB SRAM and 16KB Instruction cache and 4KB data cache memories. This newest family in the PIC32 portfolio also offers a full suite of embedded connectivity options and peripherals, including 10/100 Ethernet MAC, Hi-Speed USB MAC/PHY (a first for PIC® MCUs), audio, graphics, crypto engine (supporting AES, 3DES, SHA) and dual CAN ports, all vital in supporting today’s complex applications.

      By transitioning to the new MIPS microAptiv core, the PIC32MZ family offers a more than 3x increase in performance and better signal processing capabilities over the previous M4K-based PIC32MX families. In addition, the microAptiv core includes an Instruction Set Architecture (ISA) called microMIPS that reduces code size by up to 30% compared to executing 32-bit only code. This enables the PIC32MZ to load and execute application software in less memory.

      The MIPS microAptiv family is available in two versions: microAptiv UC and microAptiv UP. microAptiv UC includes a SRAM controller interface and Memory Protection Unit designed for use in real-time, high performance low power microcontroller applications that are controlled by a Real Time OS (RTOS) or application-specific kernel. microAptiv UP contains a high performance cache controller and Memory Management Unit which enables it to be designed into Linux based systems.

      image
      A block diagram of the microAptiv UP CPU IP core inside PIC32MZ MCUs

      Why choose MIPS32-based CPU IP for your MCUs?

      MIPS-based MCUs are used in a wide and very diverse set of applications including industrial, office automation, automotive, consumer electronic systems and leading-edge technologies such as wireless communications. Furthermore, we’ve recently seen growing demand from the wearable and ultra-portable market; companies targeting these markets are looking to silicon IP providers like Imagination to deliver performance and power efficient solutions that can be easily integrated in fully-featured products.

      CPU IP cores for microcontrollers need to be all-round flexible designs that are able to deliver higher levels of performance efficiency, improved real-time response, lower power and a broad tools and developer ecosystem. And the requirements continue to grow, especially with the new challenges presented by designing for the Internet of Things: better security, the ability to create more complex RTOS-controlled software and the ability to support a growing number of interfaces.

      The microAptiv and future MIPS Series5 ‘Warrior’ M-class cores are perfectly positioned to provide an ideal 32-bit MCU solution for these next-generation applications. We understand that picking the right processor architecture is a key decision criterion to achieving performance, cost and time-to-market objectives in a MCU product. This is why we’ve made sure that the MIPS32 architecture enables our partners to design higher performance, lower power solutions with more advanced features and superior development support.

      In the words of Jim Turley from his “Micro-Super-Computer-Chip‘ article inside the EE Journal: “With sub-$10 chips and sub-$150 computer boards, it looks like MIPS took over the world after all.”

      We will be demonstrating the PIC32MZ on a Microchip multimedia board at the Embedded World 2014 event (February 25th – 27th) in in Nürnberg, Germany, so make sure you drop by our booth if you are attending the conference. In the meantime, follow us on Twitter (@ImaginationPR and @MIPSGuru) for the latest news and announcements from Imagination and its partners.

      Microchip’s PIC32MZ 32-bit MCUs Have Class-Leading Performance of 330 DMIPS and 3.28 CoreMarks™/MHz; 30% Better Code Density [Microchip press release, Nov 18, 2013]

      New 24-Member Family Integrates 2 MB Flash, 512 KB RAM,
      28 Msps ADC, Crypto Engine, Hi-Speed USB,
      10/100 Ethernet, CAN and Many Serial Channels

      image

      Microchip Technology Inc., a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced the new 24-member PIC32MZ Embedded Connectivity (EC) family of 32-bit MCUs.  It provides class-leading performance of 330 DMIPS and 3.28 CoreMarks™/MHz, along with dual-panel, live-update Flash (up to 2 MB), large RAM (512 KB) and the connectivity peripherals—including a 10/100 Ethernet MAC, Hi-Speed USB MAC/PHY (a first for PIC® MCUs) and dual CAN ports—needed to support today’s demanding applications.  The PIC32MZ also has class-leading code density that is 30% better than competitors, along with a 28 Msps ADC that offers one of the best throughput rates for 32-bit MCUs.  Rounding out this family’s high level of integration is a full-featured hardware crypto engine with a random number generator for high-throughput data encryption/decryption and authentication (e.g., AES, 3DES, SHA, MD5 and HMAC), as well as the first SQI interface on a Microchip MCU and the PIC32’s highest number of serial channels.

      image

      View a brief presentation:  http://www.microchip.com/get/1WEC

      image

      Embedded designers are faced with ever-increasing demands for additional features that require more MCU performance and memory.  At the same time, they are looking to lower cost and complexity by utilizing fewer MCUs.  The PIC32MZ family provides 3x the performance and 4x the memory over the previous-generation PIC32MX families, along with a high level of advanced peripheral integration.  For applications requiring embedded connectivity, the family includes Hi-Speed USB, Ethernet and CAN, along with a broad set of wired and wireless protocol stacks.  Many embedded applications are adding better graphics displays, and the PIC32MZ can support up to a WQVGA [400×240] display without any external graphics chips.  Streaming/digital audio applications can take advantage of this family’s 159 DSP instructions, large memory, peripherals such as I2S, and available software.

      Field updates are another growing challenge for design engineers and managers.  The PIC32MZ’s 2 MB of internal Flash enables live updates via dual independent panels that provide a fail-safe way to conduct field updates while operating at full speed.

      image

      “Our new PIC32MZ family was designed for high-end and next-generation embedded applications that require high levels of performance, memory and advanced-peripheral integration,” said Rod Drake, director of Microchip’s MCU32 Division.  “The PIC32MZ enables designers to add features such as improved graphics displays, faster real-time performance and increased security with a single MCU, lowering both cost and complexity.”

      The PIC32MZ is Microchip’s first MCU to employ Imagination’s MIPS microAptiv™ core, which adds 159 new DSP instructions that enable the execution of DSP algorithms at up to 75% fewer cycles than the PIC32MX families.  This core also provides the microMIPS® instruction-set architecture, which improves code density while operating at near full rate, instruction and data cache, and its 200 MHz/330 DMIPS offers 3x the performance of the PIC32MX.

      Microchip is a flag-bearer for the MIPS architecture in microcontrollers, having created its performance-leading PIC32 line around MIPS.  Additionally, Microchip was a valued partner in defining the feature set for the new MIPS microAptiv CPU, which is designed to fulfill next-generation application demands for increased performance and functionality,” said Tony King-Smith, EVP Marketing, Imagination Technologies.  “With its new microAptiv-based PIC32MZ family, Microchip is again taking MCU performance and feature innovation to new levels.  Imagination is delighted with this latest achievement of our strategic relationship with Microchip to address ever-evolving market needs.”

      Development Support

      Microchip is making four new PIC32MZ development tools available today.  The complete, turn-key PIC32MZ EC Starter Kit costs $119, and comes in two flavors to support family members with the integrated crypto engine (Part # DM320006-C) and those without (Part # DM320006).  The Multimedia Expansion Board II (Part # DM320005-2), which is available at the introductory rate of $299 for the first six months and can be used with either Starter Kit to develop graphics HMI, connectivity and audio applications.  The 168-pin to132-pin Starter Kit Adapter (Part # AC320006, $59) enables development with Microchip’s extensive portfolio of application-specific daughter boards.  The PIC32MZ2048EC Plug-in Module (Part # MA320012, $25) is available for existing users of the Explorer 16 Modular Development Board.  For more information and to purchase these tools, visit http://www.microchip.com/get/JDVB.

      Pricing & Availability

      The first 12 members of the PIC32MZ family are expected starting in December for sampling and volume production, while the remaining 12, along with additional package options, are expected to become available at various dates through May 2014.  The crypto engine is integrated into eight of the PIC32MZ MCUs, and there is an even split of 12 MCUs with 1 MB of Flash and 12 MCUs with 2 MB of Flash.  Pricing starts at $6.68 each in 10,000-unit quantities.  The superset family members and their package options are the 64-pin QFN (9×9 mm) and TQFP (9×9 mm) for the PIC32MZ2048ECH064; 100-pin TQFP (12×12 and 14×14 mm) for the PIC32MZ2048ECH100; 124-pin VTLA (9×9 mm) for the PIC32MZ2048ECH124; and 144-pin TQFP (16×16 mm) and LQFP (20×20 mm) for the PIC32MZ2048ECH144.  The superset versions with an integrated crypto engine are the PIC32MZ2048ECM064, PIC32MZ2048ECM100, PIC32MZ2048ECM124 and PIC32MZ2048ECM144.

      PIC32MZ EC Family
      Device Details (Non Crypto)
      image

      Device Details (Crypto Engine)
      image

      For more information, contact any Microchip sales representative or authorized worldwide distributor, or visit Microchip’s Web site athttp://www.microchip.com/get/ESJG.  To purchase products mentioned in this press release, go to microchipDIRECT or contact one of Microchip’s authorized distributors.

      Follow Microchip

      RSS Feed for Microchip Product News: http://www.microchip.com/get/E09A

      Twitter:  http://www.microchip.com/get/VR8V

      Facebook:  http://www.microchip.com/get/H7DH

      YouTube:  http://www.microchip.com/get/KMKU

      Microchip’s New Cloud-Based Development Platform Now Available on Amazon Web Services Marketplace [Microchip press release, Oct 22, 2013]

      Allows Embedded Engineers to Easily Connect Designs
      to Amazon EC2 Instances;
      Bridges Cloud and Embedded Worlds, Enabling Internet of Things

      imageMicrochip Technology Inc., a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced a simple Cloud Development Platform that is available on the Amazon Web Services (AWS) Marketplace and enables embedded engineers to quickly learn cloud based communication.  Microchip’s platform provides designers with the ability to easily create a working demo that connects an embedded application with the Amazon Elastic Compute Cloud (EC2) service.  At the heart of this platform is Microchip’s Wi-Fi® Client Module Development Kit (Part # DM182020), which offers developers a simple way to bridge the embedded world and the cloud, to create applications encompassing the Internet of Things.

      A rapidly growing number of embedded engineers need to add cloud connectivity to their designs, but have limited experience in this area.  Microchip’s new Cloud Development Platform builds designer confidence by making it quick and easy for them to get up and running on the proven Amazon EC2 cloud infrastructure.

      Amazon EC2 is a Web service that provides scalable, pay-as-you-go compute capacity in the cloud.  It is designed to make Web-scale computing easier for developers.

      “I view this as a huge step forward for corporations who produce embedded products, to quickly develop infrastructure and connect their devices to the cloud,” said Mike Ballard, senior manager of Microchip’s Home Appliance Solutions Group and leader of its Cloud Enablement Team.  “With the vast amount of expertise and scalability provided by AWS, developers can easily customize their connectivity instances and the user’s experience.”

      “With Microchip’s Wi-Fi Client Module Development Kit available via our AWS Marketplace, customers can easily learn to connect embedded products to AWS,” said Sajai Krishnan, GM, AWS Marketplace.  “This is an effective step to help bridge the embedded world and the cloud.”

      Pricing & Availability

      Microchip’s Cloud Development Platform is available today at http://www.microchip.com/get/R837.  As part of this platform, its Wi-Fi Client Module Development Kit (Part # DM182020) is available for purchase today for $99, at http://www.microchip.com/get/0D84.  For additional information, contact any Microchip sales representative or authorized worldwide distributor, or visit Microchip’s Web site athttp://www.microchip.com/get/ST1C.  To purchase products mentioned in this press release, go to microchipDIRECT or contact one of Microchip’s authorized distribution partners.


      Ineda Systems

      Smart Move [Business Today [India], May 11, 2014]

      Why venture funds are rushing to back Ineda, maker of chips for wearable devices.

      image

      Ineda Systems is just the sort of company you’d expect from Dasaradha R. Gude, who has spent a large part of his career in the world of processors. “We are processors” is how he describes himself and his team of nearly 200 people.

      Gude, or GD as he is known to many of his colleagues and business associates, is clearly excited about the power of wearable chips. Ineda – the name is derived from ‘integrated electronics designs for advanced systems’ – designs chips for use in wearable devices.

      From 2007 to 2010, Gude was Corporate Vice President at Advanced Micro Devices (AMD) Inc, and later Managing Director at AMD India. He founded Ineda in 2011, and members of his team have previously worked in global companies such as AMD and Intel. He says: “They are people with courage to leave big companies and step out to do something innovative.”

      To his customers, he plans to offer chips in sizes of five, seven, nine and 12 square millimetres, which can fit into wearable devices such as smart watches, health and fitness trackers, and pretty much anything that needs to be connected to the emerging ‘Internet of things’ which allows users to monitor connected devices from a long distance.

      He promises chips that not only go easy on battery life, but also versions that can provide a range of features, almost like a smartphone. He says his potential customers are leaders in wearable technology, who would need tens of millions of chips a year, and this would bring his costs down.

      The going has been good so far for Ineda. The company has just received funding from the US-based Walden Riverwood Ventures, from the venture capital arms of Samsung and Qualcomm, and a UK-based research and development company called Imagination Technologies. The total funding is to the tune of $17 million or Rs 103 crore, and Gude intends to use the money to ensure that the chips attain stability for mass production. In April 2013, Ineda raised $10 million (more than Rs 60 crore), with Imagination Technologies as the lead investor.

      imageThe chips will be manufactured in Taiwan, and Gude is in talks with about two dozen potential customers, big names in the wearable technology market such as Nike and Fitbit. “Because we have a unique proposition and will need huge volumes, we are talking to the really big guys,” he says.

      Clearly, wearable technology is a growing market. Gude says it is already worth a couple of billion dollars globally, and is expected to be a $10-billion industry by 2016. Everyone, from Google to Intel to fitness companies, has its eye on this market. For instance, Theatro, a US-based company, is developing voice-controlled wearable computers for the retail and hospitality segments of the enterprise market. It emerged from stealth mode in December 2013 when it announced its product’s commercial availability and relationship with its first customer, The Container Store. Its tiny 35-gm WiFi-based wearable device enables voice-controlled human-to-human interaction (one-to-one, group and store-to-store) and replaces two-way radios. It also enables voice-controlled human-to-machine interaction with, say, in-store systems for inventory, pricing and loyalty programmes. Another potential use is in-store employee location-based services and analytics.

      There is so much excitement about wearable technology that some companies are even crowdsourcing ideas. For instance, Intel has launched its ‘Make It Wearable’ challenge, which offers prize money to the best real-world applications submitted by designers, scientists and innovators.

      So Ineda’s chips could be used in devices such as Google Glass, smart watches, and Nike’s FuelBand. And when does Ineda expect its chips to become commercially available? “End of this year or the by the first quarter of 2015,” says Gude.

      He says that at the moment, he has no direct competitor with whom he can do an apples-to-apples comparison. His rivals are either too big and expensive, or too small with few functionality options. He positions Ineda somewhere in between in terms of functionality and price. How the market will respond remains to be seen, but investors are clearly interested.

      Ineda Systems Delivers Breakthrough Power Consumption for Wearable Devices and the Internet of Things [press release, April 8, 2014]

      Extends Battery Life for Wearable Devices Up to a Month

      Ineda Systems, a leader of low-power SoCs (system on a chip) for use in both consumer and enterprise applications, today announced its Dhanush family of Wearable Processing Units (WPU™). The Dhanush WPU family supports a large range of wearable devices including fitness bands, smart watches, glasses, athletic video recorders and the Internet of Things. The Dhanush WPUs will enable a new industry milestone for always-on battery life of up to one month.

      image

      The Dhanush WPU is powered by Ineda’s patent pending Hierarchical Computing architecture. Dhanush is sampling to tier-one customers now, and will be available in volume production in the second half of 2014.

      The Hierarchical Computing architecture, along with low power, high-performance MIPS-based microprocessor cores and PowerVR mobile graphics and video processors, enable the Dhanush WPU to offer leading performance with unprecedented low power consumption. The Dhanush family of SoCs also supports a scalable range of connectivity from Bluetooth LE through Bluetooth and Wi-Fi to address a range of applications.

      “The Ineda engineering team in India has developed an innovative, low-power architecture designed specifically for wearable devices,” said Dasaradha Gude, CEO of Ineda Systems.

      “The Dhanush family of WPUs offers better power consumption by an order of magnitude than smart phone processors that are currently being retrofitted for wearable devices.”

      “The smart phone market grew substantially with the advent of smartphone-specific dedicated application processors. Dhanush WPU SoCs will enable a similar transformation in the wearable market segment,” Gude added.

      Dhanush WPU

      imageThe Dhanush WPU is an industry-first wearable SoC that addresses all the needs of the wearable device market. It features Hierarchical Computing architecture that allows applications and tasks to run at the right power optimized performance and memory footprint and has an always-on sensor hub optimized for wearable devices. The Dhanush WPU family consists of products – Nano, Micro, Optima and Advanced – which are designed for specific applications and product segments. Each of these products will aim to provide 30-day always-on battery life, up to 10x power consumption reduction compared to the current generation of application processors and be available at consumer price points.

      “Ineda Systems is bringing the first wearable-specific chipset design to market,” said Chris Jones, VP and principal analyst at Canalys. “Strict power constraints are the greatest technological challenge for smart wearables, and Ineda is the first company taking this challenge truly seriously at the SoC level with Dhanush. Always-on sensor functionality is also critical and inherent to its design.”

      The Dhanush family of SoCs comes in four different tiers that are designed for specific implementations:

      • Dhanush Advanced: Designed to include all the features required in a high-end wearable device – rich graphic and user interface – along with the capability to run a mobile class operating system such as Android™.
      • Dhanush Optima: This is a subset of the Dhanush Advanced and retains all the same features except the capability of running a mobile class operating system. It offers enough compute and memory footprint required to run mid-range wearable devices.
      • Dhanush Micro: Designed for use in low-end smartwatches that have increased compute and memory footprint. This contains a sensor hub CPU subsystem that takes care of the always-on functionality of wearable devices.
      • Dhanush Nano: Designed for simple wearable devices that require microcontroller-class compute and memory footprint.

      Hierarchical Computing Architecture

      Hierarchical Computing is a tiered multi-CPU architecture with shared peripherals and memory. This architecture allows multiple CPUs to run independently and together to create a unified application experience for the user – allowing optimal use of CPUs per use-case for power efficient performance.

      With Hierarchical Computing, all the CPUs can be individually or simultaneously active, working in sync while handling specific tasks assigned to them independently. Based on the mode of operation and the applications being used, the corresponding CPU is enabled to provide optimal performance at optimal power consumption. Resource sharing further enables Hierarchical Computing to work on the same hardware resources at different performance and power levels.

      Ineda’s reference design, SDK and APIs enable OEMs and third-party application developers to seamlessly realize the benefits of the Hierarchical Computing architecture and provide a better user experience for their end products.

      Ineda Systems plans to begin producing its WPU this year and will offer multiple SoC variations that will correspond with a specific class of wearable device. Ineda’s development kits are available for evaluation to select customers today.

      About Ineda Systems

      Ineda Systems, Inc. (pronounced “E-ne-da”) is a startup company founded by industry veterans from the United States and India with an ultimate goal of becoming a leader in developing low power SoCs for use in both consumer and enterprise applications. The advisory and management team has world-class experience working in both blue chip companies as well as fast-paced technology startups. Ineda’s expertise is in the area of SoC/IP development, architecture and software that is necessary to design silicon and systems for next generation of low power consumer and enterprise applications.

      The company has offices in Santa Clara, California, USA and Hyderabad, India.

      Ineda Systems, Inc. has applied for the trademark of WPU. Android is a trademark of Google Inc. All other trademarks used herein are the property of their respective owners.

      Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration

      The April commercial availability of the innovative Gear Fit solution prompted me to a thorough investigation of the wearable phenomenon in general and Gear Fit in particular. This is also a follow-up to my earlier Companion Device Computing as envisaged and implemented by Pranav Mistry and his TTT team from Samsung: the case of Galaxy Gear + Galaxy Note 3 [‘Experiencing the Cloud’, Sept 12, 2013] post.

      Complementary post: Imagination’s MIPS based wearable and IoT ecosystem is the alternative [‘Experiencing the Cloud’, May 17, 2014]

      My current findings are detailed in the following sections of this post:

      I. POST-PC DEVICE MARKET: SMARTPHONES—>TABLETS—>(NOW) WEARABLES
      II. THE ONGOING WEARABLE REVOLUTION
      III. THE SAMSUNG GEAR FIT WEARABLE SOLUTION
      IV. COMPONENT LEVEL DETAILS
      V. LEADING WEARABLE COMPONENT SUPPLIES: MCU SOCS AND SENSOR SOCS*

      *As these type of components are driving the emergence of innovative wearable gadgets


      I. POST-PC DEVICE MARKET: SMARTPHONES—>TABLETS—>(NOW) WEARABLES

      During the investigation of the overall wearable phenomenon I found especially interesting a couple of things in terms of device market perspectives:

      1. While 7 years ago the venerable PC in its various incarnations—desktop, notebook/laptop, and the brand new netbook category—was ruling the device scene, in 2014 smartphones and tablets are the kings of the device market.
      2. Moreover, such a disruption was lead by Apple, not by Microsoft as earlier:


        6/29/2007: iPhone, iPod touch (ARM 1176JZ(F)-S @412 MHz, 128MB, PowerVR MBX Lite, GPRS/EDGE 2.5G for iPhone, 3.5” display of 480 × 320 pixels, 2MP)
        7/11/2008: iPhone 3G (the same except 3.6 Mbps UMTS/HSDPA) & App Store
        6/19/2009: iPhone 3GS (the same except ARM Cortex-A8 @600 MHz, 256MB, PowerVR SGX535, 7.2 Mbps UMTS HSDPA, 3MP camera)
        4/03/2010: iPad (ARM Cortex-A8 @1 GHz, 256MB, PowerVR SGX535, 9.7” display of 1024×768 pixels, WiFi [+3G])
        (As it was described in Apple’s Consumer Computing System: 5 years of “revolutionary” iPhone and “magical” iPad [‘Experiencing the Cloud’, July 9, 2012].)
      3. The already 4 years old Android project was fundamentally affected by the new iPhone, and the subsequent touch-oriented redesign of this open-source OS led to the first commercial device release almost 2 years later (see Android – History [Wikipedia]). Its open-source nature and easy to adopt reference designs by leading SoC vendors lead to a booming Android smartphone market which in 2010 overtook the iPhone market thanks to an ever expanding number of vendors, from tier-1 multinationals to the lowest cost white-box vendors of Mainland China. So the year 2013 ended with an indisputed long-term dominance of the Android smartphones:

      4. According to a quarter earlier post of mine: Q3’13 smartphone and overall mobile phone markets: Android smartphones surpassed 80% of the market, with Samsung increasing its share to 32.1% against Apple’s 12.1% only; while Nokia achieved a strong niche market position both in “proper” (Lumia) and “de facto” (Asha Touch) smartphones [‘Experiencing the Cloud’, Nov 14, 2013]. So Samsung became the only true beneficiary of the Android wave, which enabled the company to reap extra profit (a’la Apple) from its smartphone business but also achieve a significantly higher market share (32.1%) than that of Apple (12.1% only). Meanwhile Nokia was unable to establish a viable foothold with its “third ecosystem” Windows Phone approach (announced in February 2011) despite of having 2 years in row for that and huge marketing subsidies from Microsoft to the tune of $250M per quarter:

      5. As a further effect of both Apple, Samsung and Android dominance on the device market I was able to point (just a month ago) to The lost U.S. grip on the mobile computing market, including not only the device business, but software development and patterns of use in general [‘Experiencing the Cloud’, April 14, 2014] with
        as reflecting a longer term perspective of having Apple, Samsung and white-box vendors of mainland China to dominate not only the smartphone but the tablet market as well, in detriment to PC OEMs.

      6. As a result of all that I already used the following 3d party propositions Mobile Cloud Computing: proven questions and statements about the current and future state-of-the-market [‘Experiencing the Cloud’, March 21, 2014] to highlight the essence of changes:
        – Is Android Becoming the New Windows?
        – Tablets to Outsell PCs Worldwide by 2015
        – Android Blows Past iOS in Global Tablet Market
        – Android To Retain Big Lead In Maturing Smartphone Market
        – The Price Gap Between iOS and Android Is Widening
        – In Just 2 Years, Google And Facebook Have Come To Control 75% Of All Mobile Advertising

      7. As far as the current wearable wave is concerned we have already 15 Years of Smartwatch Evolution [Teardown.com, April 25, 2014] if counted from innovations which are still essential in wearables, like a GPS sensor (first in PRT-1GPJ from Casio introduced in June 1999), an integrated MP3 player (again a Casio device, the WMP-1V introduced in March 2000), or an integrated digital camera (once again a Casio device, the WQV-1 introduced in June 2000), as the previous “smartwatches” were rather computer enhanced digital watches, like the Seiko RC series released in 1985. The above “smartwatch evolution” post is giving a brief overview of the state-of-the-art in terms of Basis Carbon Steel (release date 1/3/2014), Qualcomm Toq (release date 12/02/2013), Samsung Galaxy Gear (release date 9/15/2013) and PebbleWatch (release date 1/23/2013). Thus it is giving ground for comparison with the latest 2014 products, like the Gear Fit detailed in this post. As such it will also show how a relatively slow pace of innovation leading to those products could substantially be accelerated this year and the next 1-2 years lying ahead. 
        Galaxy Gear vs Pebble [Pocketnow YouTube channel, Oct 21, 2013]

      8. As far as other wearables with similar long time evolution are concerned there is the fitness/activity/health tracker/band category which seems to come to end as a distinct device category. As it has been pointed out in The end of fitness bands? Wearable tech feels ready to move forward article on April 21, 2014 from CNET: “Suddenly, it looks like a good handful of fitness band companies are in a state of flux. Nike’s future in FuelBand hardware is coming to an end. Fitbit is lacking its top-end product, the Fitbit Force, after a recall this winter. Basis has been acquired by Intel [yes the maker of the Basis Carbon Steel itself called “the most advanced health tracker in the world” in a smartwatch disguise]. … ‘There’s probably an analogy with MP3 players,’ says Sonny Vu, CEO of Misfit Wearables, maker of another fitness tracker on the market, the Shine. ‘Even more so with GPS units. The latter are still bought by some people, perhaps because of the various benefits of having dedicated hardware. In a similar vein, activity trackers will need to provide for use cases that are compelling enough to justify their existence.’ ”
        CNET Top 5 – Best fitness trackers [CNET YouTube channel, May 2, 2014]

        Wearable tech that will inspire you to get in shape.

        Why Wearable Fitness Trackers Are Just A Fad That’s Going To Die from Jason Jacobs, CEO at fitness app vendor Runkeeper goes even further on May 8, 2014: “While the fitness device category has soared in recent years, most of these products will eventually be swallowed up by smartphones and smart watches offering ‘good enough’ functionality. Even the winners of the fitness tracker race will face an uphill battle against a legion of smart devices. … So what will the winning tracking solution look like? There is no doubt it will be software-only. With better and better devices available, like the iPhone 5S with its M7 motion co-processor or emerging smart watches like the Pebble and the rumored iWatch [from Apple], the need for dedicated fitness tracking devices is being diminished by the day.  No one wants to purchase, wear and maintain a redundant device. The winning software will come as an integrated suite.”

      9. As far as the market volumes and segments are concerned we can rely on Worldwide Wearable Computing Market Gains Momentum with Shipments Reaching 19.2 Million in 2014 and Climbing to Nearly 112 Million in 2018, Says IDC press release from IDC as of April 10, 2014:

        According to new research from International Data Corporation (IDC), wearables took a huge step forward over the past year and shipment volumes will exceed 19 million units in 2014, more than tripling last year’s sales. From there, the global market will swell to 111.9 million units in 2018, resulting in a CAGR of 78.4%.

        Complex accessories (e.g., Nike+ FuelBand, Jawbone UP, and Fitbit devices) will lead the wearables market through 2018 as users continue to embrace their simplicity and low price points. These devices are designed to operate partially independent of any other device, but fully operate when connected with IP-capable devices such as a smartphone, tablet, or a PC. “Complex accessories have succeeded in drawing much-needed interest and attention to a wearables market that has had some difficulty gaining traction,” said Ramon Llamas, Research Manager, Mobile Phones. “The increased buzz has prompted more vendors to announce their intentions to enter this market. Most importantly, end-users have warmed to their simplicity in terms of design and functionality, making their value easy to understand and use.”

        Another segment of the market, smart accessories, will gain momentum through the forecast period and surpass complex accessory shipments by 2018. Similar to complex accessories, with their dependence on connecting with IP-capable devices, smart accessories allow users to add third-party applications that boost features and functions for a more robust experience. While not quite ready for prime time, the smart accessory market will continue to mature as users better understand and accept the value proposition and vendors refine their offerings.

        The third segment of the wearables market is smart wearables, such as Google Glass, which function with full autonomy, independent of any other device except to access the Internet. To succeed, smart wearable vendors must convince users to shift to a new user experience while offering them a robust selection of third-party applications. It is not a question of “if,” but “when” wearables as a whole will extend into the enterprise.

        Finally, according to the latest IDC ConsumerScape 360° survey of more than 50,000 consumers in 26 countries, Samsung, which has already unveiled multiple wearable computing devices, was identified as the most trusted brand for wearables, ahead of Apple, Sony, and Google.

      10. Then we should examine How Big Can Wearables Be For Companies Like Apple? [The Motley Fool YouTube channel, April 24, 2014]

        I’m [i.e. Andrew Tonner, a Motley Fool contributor] a firm believer that wearable are perhaps the best bet to become the most immediate, mass growth market in tech as companies like Apple (Nasdaq: AAPL) should help push this market into the mainstream in the months ahead.

        However, there’s just one problem that should have tech investors scratching their heads on the eve of this emerging tech trend.

        Few people have a handle on just how significant a growth driver the wearables market could be for names like Apple. Thankfully, one well-respected research firm recently attempted to clear up the confusion.

        As you many have rightly assumed, the growth potential for the wearables market is truly awesome, or so said researcher IDC in a note published earlier this month [see the point #9 above].

        In fact, IDC estimates that the wearables market will reach shipments well over one hundred million within five year, providing plenty of profit potential for tech giants like Apple.

        However, as someone that’s spent quite some time following this nascent market, I believe it will actually be up to Apple to truly infuse enough intelligence into the modern smartwatch to make it worth the average consumers’ money. And until Apple changes the game later this year, tech and telecom specialist Andrew Tonner argues in the video below above that the smartwatch market will likely be stuck in a holding pattern.

      With expectations for Apple’s new Magic device in the wearable space starting in 2013 here is the latest Apple iWatch rumorus round-up [T3 – The Gadget Experts YouTube channel, May 1, 2014]

      Apple iWatch rumorus round-up. With Nike dropping the Fuelband could we see the tech inside the first iWatch? We round-up all the rumours of Apple’s wrist-bound device.

      Here is also a speculative article Apple iWatch Release Date, Specs, Features & Design: WWDC Sneak Peek? [Know Your Mobile, April 28, 2014] from which I will  include here the rumors about their critical supply chain partner in terms of premium differentiation:

      LG to produce displays for Apple iWatch

      Details on Apple’s long rumoured smartwatch have been sparse over the past few months but a report from Korea is starting the ball rolling again. The report which came out on Monday states that LG Display will exclusively produce displays for the iWatch.
      There will be a mass production of the screens from July through until September to make 2 million units in total, according to the report. The technology is similar to that used by the Korean manufacturer in the LG G Flex handset and the display will measure 1.52-inches. In terms of the glass, it will be P-OLED or plastic OLED.
      But will it be bendable and feature the same anti-scratch technology which the LG G Flex boasts? What does give this report some credence is the July to September production dates. Apple has experienced some difficulties in getting the iWatch off the ground. Problems have included the screen technology, battery power and other corporate problems.
      The LA Times reports that the latest patent granted to Apple shows that the company is making a curved screen iPhone – following in the footsteps of of Samsung and LG.
      KoreaHerald, also reported on LG’s apparent deal with Apple and quotes an anonymous source saying,
      “LG Display has been in talks over flexible organic light-emitting diode panels for quite a while and it looks like it will be sealing the deal with Apple.”
      As per previous rumour, Apple is thought to still be in a prototype testing phase and has multiple models with different sized screens in testing. These are said to inlcude a 1.4-inch model, a 1.5-inch model and a 1.6-inch model.
      The Chosun Ilbo, citing unnamed “industry sources”, reports that Apple is currently working with three design prototypes with flexible plastic OLED screens. One such prototype with a 1.5-inch flexible OLED panel appears to have been given a limited production run, presumably for test units, while the other two with 1.3-inch and 1.4-inch screens are still being worked on.

      And—finally—here is A look at LG G Flex’s Flexible OLED display [‘AnandTech Video Reviews’ YouTube channel, Dec 3, 2013]:

      LG G Flex has a 6 inch 720p (RGB stripe) flexible OLED display with a plastic substrate and up to 400 mm radius of curvature, G Flex is 700 mm radius of curvature natively.

      With that in mind I can proceed now to the other sections of this post:

      II. THE ONGOING WEARABLE REVOLUTION
      III. THE SAMSUNG GEAR FIT WEARABLE SOLUTION
      IV. COMPONENT LEVEL DETAILS
      V. LEADING WEARABLE COMPONENT SUPPLIES: MCU SOCS AND SENSOR SOCS*

      *As these type of components are driving the emergence of innovative wearable gadgets


      II. THE ONGOING WEARABLE REVOLUTION

      It is clear that a wearable revolution is upon us. A few important signs of that:

      1. Wearable Tech at CES 2014! [Android Authority YouTube channel, Jan 14, 2014]
        We may not have been able to look at all of the wearable tech at CES 2014, but the ones we did get to certainly got us excited about the upcoming trend. Check out these clips of some of the wearable technology we got to get our hands on!
      2. The Android Wear site became available from March 18, 2014 with Introducing Android Wear Developer Preview:

        Android Wear extends the Android platform to wearables, starting with a familiar form factor – watches. Download the developer preview at: developer.android.com/wear.” See also DevBytes – Android Wear: Developer Preview [Android Developers YouTube channel, March 18, 2014]

      3. We know that there is an LG G Watch powered by Android Wear being developed in close collaboration with Google [LG press release, March 19, 2014], it “… will be compatible with a wide range of Android™ smartphones. … LG is planning to introduce its first watch powered by Android Wear in the second quarter of 2014.
      4. On May 11, 2014 we had also an LG G Watch : Product Movie promotion with a new LG G Watch site for marketing (it was rumored to arrive in June):
        Sleek and lightweight for all-day comfort. Metal body for a timeless look. Ready for anything, anytime with a single charge. It is time to experience LG G Watch.
      5. Microsoft will also join the wearable platform race according to CEO Satya Nadella making the following remarks on the MSFT Earnings Conference Call, April 24, 2014: “Fundamentally, we participated in the PC market, now we are in a market that’s much bigger that the PC market. … Then, when it comes to new opportunities from wearables to Internet of things, we want to be able to participate in all of this with our Windows offering, with our tools around it, and we want to be able to price by category. … because in a world of ubiquitous computing we want Windows to be ubiquitous. That doesn’t mean it’s one price, one business model for all of that. And it’s actually a market expansion opportunity, and that’s the way we’re going to go execute on it.

        The context in which Microsoft’s “mobile first –> mobility first” and “cloud first” approach gets real meaning IMHO is consisting of a set of solutions, mainly:

        • platform solutions: this is where wearables are a distinct solution category 
        • productivity solutions
        • leisure and entertainment solutions: here wearables are a distinct solution category as well

        Then we should remember Nadella’s answer to his question posed in his email to employees on first day as CEO [Feb 4, 2014]

        What do we do next?

        This starts with clarity of purpose and sense of mission that will lead us to imagine the impossible and deliver it. We need to prioritize innovation that is centered on our core value of empowering users and organizations to “do more.” We have picked a set of high-value activities as part of our One Microsoft strategy. And with every service and device launch going forward we need to bring more innovation to bear around these scenarios.

        From my earlier analysis of Microsoft reorg for delivering/supporting high-value experiences/activities [‘Experiencing the Cloud’, July 11, 2013] I will include here the following high-value activities based on devices and services delivery which were defined back then by the company (as no more recent definition is publicly available) and highlight those that are relevant in terms of wearables:

        Reinventing expression and documents. People love and need to express themselves in new ways. Documents are going from being printed to being experienced. There are many high-value needs for personal creative expression — some just for fun, others at work or at school. We will reinvent the tools and form of expressing oneself (and expressing things as a group) from paper and slides to online. We will ensure that the tools handle multimedia (photos, videos, text, charts and slides) in an integrated way and natively online. These documents/websites will be easily sharable and easily included in meetings. They will offer complex options such as imbedded logic and yet be easy to author, search and view. These documents will be readable from a browser, but the experience will be infinitely better if read, annotated or presented with our tools.
        Social communication (meetings, events, gathering, sharing and communicating). Social communications are time-intensive, high-value scenarios that are ripe for digital re-imagination. Such innovation will include new ways to participate in work meetings, PTA and nonprofit activities, family and social gatherings, and more. We can reimagine email and other communication vehicles as the lines between these vehicles grow fuzzy, and the amount of people’s digital or digitally assisted interaction continues to grow. We can create new ways to interact through hardware, software and new services. Next-gen documents and expression are an important part of online social communications. We will not focus on becoming another social network for people to participate in casually, though some may use these products and services that way.
        Next-generation decision-making and task completion. Our machine learning infrastructure will understand people’s needs and what is available in the world, and will provide information and assistance. We will be great at anticipating needs in people’s daily routines and providing insight and assistance when they need it. When it comes to life’s most important tasks and events, we will pay extra attention. The research done, the data collected and analyzed, the meetings and discussions had, and the money spent are all amplified for people during life’s big moments. We will provide the tools people need to capture their own data and organize and analyze it in conjunction with the massive amount of data available over the Web. Bing, Excel and our InfoNav innovations are all important here. Decision-making and tasks mean different things in personal versus professional lives, yet they are important in both places.
        Serious fun. This expression may sound like an oxymoron, yet it encapsulates an important point of differentiation for us. There are many things people do for light fun, for example play solitaire, spend three minutes on a word game or surf the TV. Although we will enable these activities effectively, our biggest opportunity is in creating the fun people feel most intensely, such as playing a game that lasts hours and takes real concentration, or immersing them in live events and entertainment (including sports, concerts, education and fitness) while allowing interactive participation. Interactivity takes engagement and makes things serious; it really requires differentiated hardware, apps and services. People want to participate at home and on the go, and in gatherings with others. We see a unique opportunity to make experiencing events with others more exciting with interactivity. We also see opportunity in fitness and health because, for many, this is serious fun much more than it is a task.
      6. Meanwhile Samsung commercially launched next-generation wearable devices on April 11, 2014:

        Samsung Gear 2 and Gear 2 Neo
        [they were introduced at MWC 2014 in Barcelona]
        The Gear 2 and Gear 2 Neo have taken wearable technology to the next level acting as an extension of a consumer’s daily life with integrated fitness applications, a standalone music player, remote control feature and compatibility with a wide variety of Samsung devices. Both devices offer a slim, lightweight design in a mere 10 mm thickness. The 2-megapixel autofocus camera is now on the bezel, so you can change the strap (Charcoal Black, Gold Brown and Wild Orange options) to match your mood or outfit. The Gear 2 is currently available in charcoal Black, gold Brown and the newly added wild Orange, while the Gear 2 Neo comes in charcoal Black, mocha Gray and wild Orange.

        When paired with a GALAXY smartphone, the Gear 2 allows you to receive or ignore incoming calls and messages, and provides instant notifications. You can also control a TV or settop box via the WatchON Remote application and IrLED sensor, and listen to music via a Bluetooth headset.

        The next generation of Gear devices: Samsung Gear 2 with increased connectivity, customization and control, and Gear Fit that blends style, fitness and convenience.

        Samsung Gear Fit [it was introduced at MWC 2014 in Barcelona]
        The Gear Fit is the perfect blend of style, fitness and convenience for a wearable device like no other. Featuring the industry’s first curved Super AMOLED display; the superior connectivity benefits of Samsung’s wearable technology with custom, real time fitness coaching provides personalized advice and workout recommendations. The Gear Fit keeps you up to date with instant notifications when paired with a GALAXY smartphone, lets you change straps and customize display themes, so you can express your individual style. The Gear Fit is currently available in charcoal Black, mocha Gray, and wild Orange, as well as the newly added supreme Red, cobalt Blue and vital Green.

        All the new Gear devices (Gear 2, Gear 2 Neo and Gear Fit) come with a built-in heart rate sensor and real-time fitness coaching. They are also dust and water resistant (IP67), so you don’t have to worry when you are out and about.

      7. The Gear 2 and Gear 2 Neo next-gen Samsung smartwatches are based on the new Tizen OS, on the Tizen Wearable Platform version of it, and Samsung released the v1 of Tizen SDK for Wearables on March 17, 2014. With it the active Tizen app developer community will “provide users with enhanced wearable experiences for fitness, shopping, social media, music, news, and sleep management”. In addition the new Samsung Mobile SDK 1.5 introduced at MWC 2014 in Barcelona provided a new Accessory Package for communicating between the Host-side Application and Wearable-side Widget (developed with Tizen SDK for Wearable). With all that Samsung is now offering the following types of Gear applications:
        image
        In fact the Accessory capability is meant to be a very general architecture for connecting various accessory devices to Samsung smart devices (phones, tablets etc.), and thus it is providing the underpinning for a whole “Samsung Accessory Eco-system” under development by the company:
        image

        Samsung smart devices are equipped with the Samsung Accessory framework, which supports various accessory services. Accessory devices use the framework to interwork with Samsung smart devices.

        The Accessory package provides a single protocol that supports multiple connectivity technologies, such as Wi-Fi, Bluetooth classic, and BLE (Bluetooth v4.0). The Samsung Accessory framework supports service discovery that is independent of the connectivity technology, and establishes connections between applications for data exchange. You need no technical knowledge of each connectivity model to develop Accessory services.

        Accessory devices communicate with Samsung smart devices through the various connectivity channels supported by the devices. Samsung smart devices can be connected to many accessory devices to implement services in applications. Connection between the Samsung smart device and an accessory allows the accessory device to offer more with the functions supported by the Samsung smart device.”

      8. Samsung also developed a wearable only connectivity architecture with its smart devices. Gear Fit is the first implementation of that. On the wearable device only Samsung provided widgets are available for creating the Gear Fit UI and controlled with commands initiated on the Gear Fit application host, a Galaxy phone or tablet, i.e. an Android application. The Samsung provided Gear Fit SDK is essentially providing another Samsung Mobile SDK 1.5 package called CUP (Companion UI Profile), and on the Gear Fit there is a CUP Browser containing a CUP Service that translates the commands from the CUP host. For connectivity here only Bluetooth is used.
        imageThe company is also using a specially developed real-time operating system (RTOS) on the wearable device here. “It’s a much simpler OS, and it helps us keep the battery life three to four days whereas Gear 2 is [about] two days,” Seshu Madhavapeddy, senior vice president of product and technology at Samsung Telecommunications America, told CNET. Gear Fit and other wearables like it could also have a much better response time to events, the memory and processing power requirements will be less than it would be in the case of Tizen-based devices (like the Gear 2 and Gear 2 Neo), and consequently the devices could also be much lighter.

        Gear Fit has a weight of 27g while the Gear 2 is 68g and the Gear 2 Neo is 55g. Gear 2 (as well as Gear 2 Neo) has a dual-core ARM Cortex-A7 based Samsung Exynos 3250 SoC running at 1GHz (specs are not public yet) paired with an ARM Cortex-M4 based STMicroelectronics STM32F401B microcontroller SoC running at 84MHz. (Note that this is for downloading the control for heart rate and motion sensor functionalities to this very low-power CPU from the main SoC, and thus conserving a lot of battery power). Meanwhile Gear Fit has a single SoC, the ARM Cortex-M4 based STM32F439ZIY6S microcontroller from STMicroelectronics running at 180MHz. Also this microcontroller has a 256KB SRAM and 2MB flash memory on the chip itself, while for the Gear 2 devices the 512KB DRAM and 4GB flash memories are off the Exynos SoC. (For details about these devices see the Introducing Samsung Gear, Samsung Unpacked 2014 Episode 1 [Feb 24, 2014] presentation.)


      III. THE SAMSUNG GEAR FIT WEARABLE SOLUTION

      Samsung Gear Fit – Official TVC (Design) [Samsung Mobile YouTube channel, April 14, 2014]

        • Wearable innovation is here to change the way you live.
        • Introducing the world’s first curved Super AMOLED display on a wearable device.
        • Receive texts, emails, meeting notifications, and reject calls right from your wrist.
        • Be in tune with your body with the built-in heart rate sensor, and stay fit with a real-time coaching assistant.
        • To find out more about Samsung Gear Fit, click here:
          http://www.samsung.com/global/microsite/gear/gearfit_features.html

      image

      Samsung UNPACKED 2014 Episode 1 [Feb 25, 2014] “Stay in shape with Gear Fit”:

      As the world’s first curved Super AMOLED wearable device, the Samsung Gear Fit is ready to revolutionise the way you exercise. It features a 1.84-inch touch screen, changeable straps and instant notifications for incoming calls, emails, texts and much more. However, what makes the Gear Fit so life-changing is its built-in fitness manager. This includes a Heart Rate Sensor and real-time fitness coaching, and is the perfect companion for anyone looking to keep a close eye on their wellbeing. Add to this the enhanced connectivity – now compatible with up to 20** Galaxy devices via the new Tizen OS – and you really do have the smartest fitness band.

      ** Note that as of April 27, 2014 Samsung Gear Fit (as well as Gear 2 and Gear 2 Neo) is compatible with 18 types of device models : Samsung Galaxy S5 / Galaxy Grand 2 / Galaxy Note 3 / Galaxy Note 3 Neo / Galaxy Note 2 / Galaxy S4 / Galaxy S3 / Galaxy S4 Zoom / Galaxy S4 Active / Galaxy S4 mini / Galaxy Mega 6.3 / Galaxy Mega 5.8 / Galaxy Note 10.1 (2014 Edition) / Galaxy NotePRO (12.2) / Galaxy TabPRO (12.2/10.1/8.4) – Compatible device models to be further expanded.

      So let’s see first Samsung Gear Fit Features Overview – Feature Focus [Android Authority YouTube channel, Feb 27, 2014]

      The Samsung Gear Fit is a hybrid of a smartwatch and a fitness band – and here are the things it can do.

      and then Samsung Gear Fit Review [Android Authority YouTube channel, April 17, 2014]

      Samsung’s foray into the world of fitness bands brings some smartwatch capabilities along for the ride. But is everything we hoped it would be? Josh Reviews the Samsung Fit Gear.

      Then have a look at the internals (teardown):

      image

      image

      image

      imageimage

      • 1.84” Curved Super AMOLED touchscreen display (432 x 128 pixels)
      • 180 MHz ARM Cortex-M4 CPU
      • Accelerometer, gyroscope, and heart rate sensor (an optical one, see right:)
      • Battery good for 3-4 days of normal use
      • Bluetooth 4.0 LE

      image

      See The Samsung Gear Teardown Review (Gear 2 and Gear Fit!) [iFixit Video YouTube channel, April 11, 2014], for the Gear Fit starting at [2:45]:

      Hot on the heels of Samsung’s latest flagship phone the Galaxy s5 turn on our teardown table, we are turning our attention to the wearables, the Galaxy Gear 2 and the Galaxy Gear fit. Lets take a look inside and tear them down! Check out the full teardown at iFixit http://www.ifixit.com/Teardown/Samsung+Gear+Fit+Teardown/24029

      Gear has a special USB charging solution as shown below:

      image

       

      Gear Fit development:

      From Samsung Developer Day 2014 at MWC – Keynote

      [19:51] The easiest way to think about the Gear Fit that it’s an extended screen from your Android application running on a Galaxy phone or tablet. [20:02]

      From Samsung Developer Day 2014 at MWC – Samsung Gear SDK session

      image
      [20:00] … Gear Fit [Android] Application Structure … [27:30]

      From Develop Apps for Samsung Gear 2, Gear 2 Neo, and Gear Fit [Samsung Tomorrow, Feb 27, 2014]

      Samsung released the Gear Fit SDK for Gear Fit exclusive apps. The major difference between Gear 2 SDK and the Gear Fit SDK is that Gear 2 apps can be standalone apps developed through Web platforms, whereas Gear Fit would require 2 different kinds of app and Android OS

      More specifically, a Gear Fit app needs to have a host app for the device that needs to be developed with Android and Gear Fit exclusive, whereas Gear Fit SDK has two parts: the host app and the CUP (Companion UI Profile) browser. Gear Fit SDK allows you to easily control wearable devices (CUP browser) by using Android device (Host) which is connected in the Bluetooth environment. The host of Gear Fit SDK has two elements: API that can control 12 different kinds of widgets through CUP Browser and the Host application developed by the developers with the Gear Fit SDK.

      CUP Browser consists of Service for Gear Fit, which receives the command then translates, and the Widget of Gear Fit, which receives the translation to display it on the screen then transfer the UI event to the CUP Host. There are about 12 kinds of CUP widget and Samsung plans to increase the number.

      From Samsung Mobile SDKCUP (Companion UI Profile) [Feb 25, 2014]

      What Is CUP?

      CUP (Companion UI Profile) allows you to control wearable devices (Gear Fit) using an Android device (CUP host). The CUP Browser and host are connected with Bluetooth.

      CUP provides over 12 winset types, which you can display on wearable devices of various resolution types. You can also get user interaction events from the winset to appear on the wearable device screen.

      image

      You can use the CUP package to provide the following winset types to wearable devices:

      image

      CUP Technology

      The purpose of CUP is to provide interaction between a hosting Android device and its wearable CUP Browsers.

      • CUP host consists of the host application created with the CUP SDK, and the classes that control more than 12 winsets on a CUP Browser.
      • CUP Browser contains a CUP Service that translates the commands from the CUP host. The CUP winset displays the commands on the CUP Browser and sends user events from the UI back to the CUP host.

      image

      The CUP process functions as follows:

      • The host application sends a command to the CUP browser requiring the Browser to display a certain winset.
      • The CUP Browser displays the winset.
      • After the user interacts with the winset, the Browser sends the user event back to the host application, which can proceed to the next step.

      image

      Using CUP, you can save the user’s Bluetooth bandwidth and make various UI effects available at the same time. Because CUP processes add very little weight to devices, you can apply it to various products, such as consumer electronics, flight information services, and screenless devices.

      Restrictions

      CUP has the following restrictions:

      • Devices with Android 4.3 Jelly Bean (API level 18) or higher support CUP.
      • CUP requires minimum 1GB of RAM.

        [on the CUP host obviously as the Gear Fit has only 256KB S-RAM (within the STM32F439ZIY6S chip)]

      From Samsung Mobile SDKRemote Sensor [Feb 25, 2014]

      What Is Remote Sensor?

      Remote Sensor allows you to collect remote sensor data, such as a pedometer data, user activity events and wearing state, from a wearable device, which has a variety of sensors, for example, accelerometer and gyroscope. Your applications that run on the host device and use the Remote Sensor package can include, for example, health care and life logging features. Remote Sensor gets the sensor data through Bluetooth communication.

      image

      You can use the Remote Sensor package to:

      • Get user activity data from the wearable device
        When the user of a wearable device starts running or walking, the application on the host device can be notified.
      • Get pedometer data from the wearable device
        The application on the host device can get the user’s step count.
      • Get the state whether the user wears wearable device or not
        The application on the host device can get the user’s wearing state for the wearable device.

      Getting User Activity Data

      With Remote Sensor, your application on the host device can get the state of the user activity from the wearable device. For example, when the user starts running or walking with the wearable device, the remote sensor notifies your application. When the user changes their activity, the remote sensor notifies you again, after 4 ~ 5 seconds (about 8 footsteps).

      Getting Pedometer Data

      You can set your application to get pedometer data (the step count from the wearable device. If you register an event listener for the wearable device’s pedometer, you can get the accumulated pedometer data from the start of the day (00h:00m:00s) till the current time. You can get the pedometer data every 5 minutes.

      Getting Wearing State Data

      With Remote Sensor, you can check whether the user is wearing a wearable device. If you register an event listener for the wearable device’s wear state sensor, you can get the current state once and you do not have to unregister the listener. You get the data in about 1 second after you register the listener.

      Remote Sensor Service

      The Remote Sensor application requires the Remote Sensor Service (illustrated in the following figure), which is a separate service with no GUI. The Remote Sensor Service requires the Gear Manager (or Gear Fit Manager) for Bluetooth communication with wearable devices. The Remote Sensor Service is packaged in the SDK and also can be updated through App stores, such as Samsung Apps.

      image

      Restrictions

      Remote Sensor has the following restrictions:

      • Devices with Android 4.3 (Jelly Bean API level 18) or higher support Remote Sensor.
      • Remote Sensor only supports Bluetooth connections. Support for BLE (Bluetooth Low Energy)*** will be added in a future release.
      • The supported devices are Samsung wearable devices (such as Gear Series and Gear Fit). Gear 1 (Android OS) is not supported.
      *** Note that Samsung Gear Fit uses Bluetooth® v4.0 LE for connectivity, so the Remote Sensor possibility for the Gear Fit will be available in the future.


      IV. COMPONENT LEVEL DETAILS

      Only the following key components are considered here:

      1. The STM32F439ZIY6S High-performance Microcontroller of the STM32 F4 Series MCUs from STMicroelectronics
      2. The MPU-6500 Six-Axis (Gyro + Accelerometer) MEMS MotionTracking™ Devices from InvenSense (marked as MP65M)
      3. BCM4334WKUBG Single-Chip Dual-Band Combo Device Supporting 802.11n, Bluetooth 4.0+HS & FM Receiver from Broadcom

      1. The STM32F439ZIY6S High-performance Microcontroller of the
      STM32 F4 Series MCUs from STMicroelectronics

      imageThe STM32F4 Series [Feb 17, 2013] Microcontrollers (MCUs) from STMicroelectronics

      The STM32F439 was announced (along with STM32F429, both as sampling) a week before the Embedded World 2013 (Feb 26-28, 2013). Here is a video about that:

      … “for customers who want to use .NET Micro Framework or a Java framework” … “targeting general purpose applications but also new ones with graphics” … “we also improved the power consumption now reaching 100 µA at 25°C” …

      There is also a video about Java in Embedded – IS2T & STMicroelectronics (EW 2013).

      From STMicroelectronics Energizes High-Performance Embedded Development Ecosystem for STM32F4 Microcontrollers [press release, Sept 12, 2013]


      The high-performance STM32F429/439 series [announced in February 2013] now entering production has the industry’s highest-performing ARM® Cortex™-M4 core, at 180MHz, able to achieve 225DMIPS (Dhrystone MIPS) and 608 CoreMark (EEMBC Coremark benchmark) scores using industry-standard performance metrics thanks to the ST adaptive real-time accelerator (ART Accelerator) allowing zero-wait execution from Flash. These devices offer up to 2Mbyte of dual-bank Flash allowing safe system upgrades in the field, ST’s unique Chrom-ART Accelerator™ giving customers a competitive edge in graphics processing, and an integrated TFT-LCD controller.

      The STM32F427/437 series [announced in November 2012 with the 168MHz core which entered full production in February 2013] is also entering full production, upgraded with the 180MHz core, dual-bank memory, and other features of the STM32F429/439 excluding the TFT-LCD controller.

      Also entering volume production is the STM32F401 microcontroller announced in April 2013. The device balances high performance (105 DMIPS and 285 CoreMark, and zero-wait Flash execution with the ART Accelerator), power efficiency and high feature integration in packages as small as 3x3mm.

      A year later, at the Embedded World 2014 (Feb 25–27, 2014), STMicroelectronics was touting smartwatch (with STM32L or STM32F429) and hub (with STM32F401) applications within their now completed Internet of Things (IoT) portfolio as follows in the video below:

      STMicroelectronics talked about how they drive Internet of Things growth with the wide range of STM32 products include Low Power MCU, MEMS, and sensor hubs, etc.

      Note also the new STM32 Nucleo Development Board and STM32Cube.

      This all started much earlier back to 2010 for both the Cortex-M4 and the STM32 F4 series:
      – launch of Cortex-M4 by ARM in February 2010: “has been licensed by five leading MCU semiconductor companies including NXP, STMicroelectronics and Texas Instruments
      “The Cortex-M4 processor extends the use of Cortex-M cores to applications requiring intensive mathematical computation,” said Semir Haddad, 32-bit MCU Marketing Manager of ST Microcontroller division. “A product line based on the Cortex-M4 processor will complement our line of STM32 microcontrollers, giving our customers the ability to combine the scalability of STM32 with enhanced signal processing capability.”
      – regarding the general idea about this type of cores here is an explanatory video: 
      ARM Cortex-M for Wearables and IoT [Charbax YouTube channel, March 15, 2014]
      ARM Cortex-M Marketing Manager Diya Soubra talks Wearables and Internet of Things using ARM Cortex-M processor family. The ARM Cortex-M is a group of 32-bit ARM processor cores intended for microcontroller use, consists of the Cortex-M0, Cortex-M0+, Cortex-M1, Cortex-M3, Cortex-M4. The ARM Cortex-M processor family is an upwards compatible range of energy-efficient, easy to use processors designed to help developers meet the needs of tomorrow’s embedded applications. Those demands include delivering more features at a lower cost, increasing connectivity, better code reuse and improved energy efficiency. The Cortex-M family is optimized for cost and power sensitive MCU and mixed-signal devices for end applications such as smart metering, human interface devices, automotive and industrial control systems, white goods, consumer products and medical instrumentation. ARM Cortex-M processors is a global microcontroller standard, having been licensed to over 40 ARM partners including leading vendors such as Freescale, NXP Semiconductors, STMicroelectronics, Texas Instruments, and Toshiba. Using a standard processor allows ARM partners to create devices with a consistent architecture while enabling them to focus on creating superior device implementations.
      – first Cortex-M4 SoC launch in Q3’11: “STMicroelectronics launched a high-speed Cortex-M4 based MCU for electric motor control and medical applications
      STM32 F4 – World’s highest performance MCU [STonlineMedia YouTube channel, March 16, 2012]
      STMicroelectronics’ STM32 F4 series of high-performance Cortex™-M4 MCUs featuring DSP and FPU instructions, reaching up to 210 DMIPS.
      STMicroelectronics Launches World’s Most Powerful Cortex Processor-based Microcontrollers [press release via PRnewswire, Sept 21, 2011]
      … This extension to the STM32® platform is based on the latest ARM® Cortex™-M4 core, which adds signal-processing capabilities and faster operations to the already outstanding portfolio of STM32 microcontrollers; the new series, which is available now, reinforces ST’s leadership and claims the title of highest-performance Cortex-M processor-based microcontroller range in the market(1).
      The STM32 range is the industry’s most successful family of 32-bit ARM Cortex-M processor-based microcontrollers, with nearly one of every two units shipped being a member of the STM32 family(2). Beyond addressing a wide range of applications with the existing STM32 portfolio including metering, medical services, point of sales (POS), building security and automation, home audio, and others, ST is further widening its target applications with the STM32 F4 series. The single-cycle DSP instructions of the STM32 F4 open the doors to the digital signal controller (DSC) market that requires high computational capability and DSP instructions for demanding applications such as high-end motor control, medical equipment and security.

      Claude Dardanne, Executive Vice President and General Manager Microcontrollers, Memories and Secure MCUs Group, “With more than 250 compatible devices already in production, the industry’s best development ecosystem, and outstanding power consumption and overall functionality, the F4 family is the cherry at the top of the STM32 family of Cortex-M processor-based MCUs, which now includes four product series: the STM32 F1 series, the STM32 F2 series and the STM32 L1 series, all based on the Cortex™-M3 processor, and the new F4 Series, based on the Cortex-M4 processor.”

      Beyond offering pin-to-pin and software compatible with the high-performance F2 series, the F4 series operates at a higher frequency (168 MHz instead of 120 MHz), offers single-cycle DSP instruction support and a Floating Point Unit, larger SRAM (192 Kbytes vs. 128 Kbytes), embedded flash memory from 512 Kbytes up to 1 Mbyte, and advanced peripherals for imaging, connectivity and encryption. ST’s 90nm CMOS process technology and the integrated ST Adaptive Real Time “ART Accelerator” deliver state-of-the-art performance, with zero-wait-state program execution up to 168 MHz, and best-in-class dynamic power.(3)

      The STM32 F4 Series is available in four variants:
      STM32F405x: …
      STM32F407 products add several advanced peripherals to the ones offered on the STM32F405 products: …
      The STM32F415 and STM32F417 parts add a crypto/hash processor to the STM32F405 and STM32F407. This crypto/hash processor includes hardware acceleration for AES 128, 192, 256, Triple DES, HASH (MD5, SHA-1). As an example of the performance achieved by the crypto/hash processor, the AES-256 encryption throughput reaches up to 149.33 Mbytes/s.
      All variations are in volume production, with prices beginning from $5.74 for the STM32F407VET6 with 512 Kbytes of Flash and 192 Kbytes RAM in the LQFP100 package, for orders of more than 1,000 units.
      (1) 363 Coremark score and 210 DMIPS
      (2) 45% market share accumulated 2007-Q1 2011 period, according to ARM Cortex-M unit shipments reporting
      (3) 38.6 mA at 168 MHz executing Coremark benchmark from Flash memory with peripherals disabled
      STM32 F4 series World’s highest performance [STonlineMedia YouTube channel, Jan 6, 2012]
      STM32 F4 tutorial – High-performance Cortex-M MCU 168 MHz/210 DMIPS, with floating point unit (FPU)

      imageMore presentation information:
      STM32 F4 series High-performance Cortex™-M4 MCU [Sept 26, 2011]

      More technical details about the latest products first in this video STMicroelectronics High Performance MCUs (EW 2014) [ARMflix YouTube channel, Feb 26, 2014]

      ST introduced two new product lines of its High Performance MCUs at EW 2014. The 1st is STM32 F429 which is based on Cortex-M4 processor running at 180 MHz CPU/225 DMIPS, up to 2 Mbytes of dual-bank flash adding an LCD-TFT controller.

      The other one is STM32 F401 microcontroller which is the first in a new range of STM32 Dynamic Efficiency devices [launched with Powerful STM32F4 Microcontrollers Launch New Generation of STM32 Dynamic Efficiency™ Devices from STMicroelectronics [press release, Jan 29, 2014] ] offering the performance of the Cortex-M4 core (with floating point unit) running at 84 MHz while reaching outstanding power [consumption] figures in Run and Stop modes.

      Then even more at: STM32F4 Series, STM32F429/439 [Nov 13, 2013], STM32F439ZI
      and STM32 F4 series – High-performance CortexTM-M4 MCUs [brochure, Feb 14, 2014]

      The STM32F429/439 lines are designed for medical, industrial and consumer applications where the high level of integration and performance, embedded memories and peripherals inside packages as small as 5 x 5.1 mm are required. The STM32F429/439 lines offer the performance of the Cortex®-M4 core (with floating point unit) running at 180 MHz while reaching lower static power consumption (Stop mode) versus STM32F405/415/407/F417.

      Power efficiency: ST’s 90 nm process, ART Accelerator and the dynamic power scaling enables the current consumption in run mode and executing from Flash memory [i.e. with peripherals off] to be as low as 260 µA/MHz at 180 MHz. In Stop mode, the power consumption is 100 µA typical, which is 3 times lower versus STM32F405/415/407/F417.

      Integration: The STM32F429 and STM32F439 portfolio provides from 512-Kbyte dual-bank Flash to 2-Mbyte dual-bank Flash, 256-Kbyte SRAM and from 100 to 216 pins in packages as small as 5 x 5.1 mm. With such memory integration, the need for external memory is reduced, allowing smaller, safer and low-emission PCB designs.

      image


      2. The MPU-6500 Six-Axis (Gyro + Accelerometer) MEMS MotionTracking™ Devices from InvenSense (marked as MP65M)

      MPU-6500 Six-Axis (Gyro + Accelerometer) MEMS MotionTracking™ Devices [July 10, 2012] for Smart Phones, Tablets, Wearable Sensors, Remotes, Pedestrian Navigation, and Sports & Fitness Tracking

      Overview

      imageThe MPU-6500 is the company’s second generation 6-axis MotionTracking device for smartphones, tablets, wearable sensors , and other consumer markets. The MPU-6500, delivered in a 3x3x0.9mm QFN package, is the world’s smallest 6-axis MotionTracking device and incorporates the latest InvenSense design innovations for MEMS gyroscopes and accelerometers, enabling dramatically reduced chip size and power consumption, while at the same time improving performance and cost. The new MPU-6500 addresses the market requirements for high performance applications such as pedestrian navigation, context-aware advertising, and other location-based services, along with supporting the specifications for emerging wearable sensor applications such as remote health monitoring, sports and fitness tracking, and other consumer applications. The MPU-6500 MotionTracking device sets a new benchmark for 6-axis performance with nearly 60% lower power, a 45% smaller package, industry-leading consumer gyroscope performance, and major improvements in accelerometer noise, bias, and sensitivity.

      The single-chip MPU-6500 integrates a 3-axis accelerometer, a 3-axis gyroscope, and an onboard Digital Motion Processor™ (DMP) in a small 3x3x0.9mm QFN package. The new 6-axis device is the world’s first motion sensor to operate at 1.8 volts and consumes only 6.1mW of power in full operating mode; it incorporates breakthrough gyroscope performance of only ±5dps zero-rate-output and 0.01dps/√Hz of noise; and delivers dramatically improved accelerometer specifications including a typical offset of only ±60mg, 250µg/√Hz of noise, and only 18µA of current in low-power mode.

      The MPU-6500 software drivers are fully compliant with Google’s latest Android 4.1 Jelly Bean release, and support new low-power DMP capabilities that offload the host processor to reduce power consumption and simplify application development. The MPU-6500 includes MotionFusion and run-time calibration firmware enables consumer electronics manufacturers to commercialize cost effective motion-based functionality.

      MPU-6500 System Diagram

      image

      From the MPU-6500 Product Specification Revision 1.1 [March  5, 2014]

      image
      MPU-6500 Block Diagram

      InvenSense MotionProcessing™ Technology Demo [InvenSense Inc. YouTube channel, March 12, 2010]

      This video demo from InvenSense features the MPU-3000™, a revolutionary MEMS-based motion processing technology for next generation mobile handset. The MPU-3000 combines the worlds first 3-axis gyroscope with an embedded digital motion processor designed exclusively for mobile handsets to enable sophisticated features such as MotionCommand™, TouchAnywhere™, and AirSign™ in smartphones.

      Optical Image Stabilization for Smartphones [InvenSense, July 13, 2010]

      We define MotionProcessing™ as detecting, measuring, synthesizing, analyzing and digitizing an object’s motion in three-dimensional space. The illustration below shows how a smartphone moves in 3D space, either by rotating around or moving along any of its three principle axes. By attaching motion sensors, such as a three-axis gyroscope and a three-axis accelerometer, the smartphone’s movement can be accurately tracked. The gyroscope tracks the rotation of the smartphone as it tilts forward or backward (pitch), turns from portrait to landscape (yaw) and twists from side to side (roll), while the accelerometer measures the linear movement of the smartphone as it moves up or down (y-axis), left or right (x-axis) and toward or away from the user (z-axis). The analog data from the gyroscope and accelerometer can be digitized and synthesized using complex algorithms to support motion-based user interfaces and other applications, such as motion-based video games and on-screen menu navigation.
      imageWe have developed a proprietary, MotionProcessing platform that offers our customers an intelligent, integrated scalable solution that is comprised of several fundamental elements: our MEMS- based motion sensors and their companion mixed-signal ICs, embedded Digital Motion Processors™ (DMP) that combine digital outputs from multiple motion sensors to provide more accurate motion tracking functionality, which we refer to as MotionFusion™, and our MotionApps™ platform that allow our customers or their software developers to create applications using our MotionProcessing solutions. To promote faster adoption and time to market for our customers, we provide application programming interfaces and pre-configured application functionalities, such as gesture recognition, which we refer to as MotionApps software. As a result of our modular and scalable platform architecture, our current and planned products span increasing levels of integration, from standalone single-chip consumer-grade gyroscopes to fully integrated multi-sensor, multi-axis digital motion processing solutions. We currently sell three-axis gyroscopes that accept input from external accelerometers to provide a complete six-axis MotionFusion output. The diagram below illustrates the fundamental elements of our platform.

      InvenSense MotionProcessing™ Platform

      image

      The core of our MotionProcessing platform is comprised of our proprietary MEMS-based motion sensors that provide the functionality required to measure analog motion signals. The high performance of our sensors is enabled by our Nasiri-Fabrication process. Through our DMP, the analog signals from our sensors are converted into digital signals and are intelligently assimilated and analyzed through our embedded MotionFusion technology. Our solution also includes a software abstraction layer, which includes our MotionApps™ platform and Application Programming Interfaces (API), that utilize the output of our DMP to enable system designers to use the sensor data in their applications without the need to understand analog sensor output and develop related MotionProcessing algorithms. Finally, our MotionProcessing solutions provide system designers pre-configured MotionApps software to enable motion-based interfaces and speed their time to market, as well as ease the process of integrating our MotionProcessing solutions in their systems.

      image

      See also InvenSense® Technology [InvenSense, May 11, 2012] which is copied in the very end of this post as well.


      3. BCM4334WKUBG Single-Chip Dual-Band Combo Device Supporting 802.11n, Bluetooth 4.0+HS & FM Receiver from Broadcom

      Note that only Bluetooth 4.0 LE functionality is definitely used in the Gear Fit device. There is no information whether the device has an FM radio receiver or not.

      From Broadcom Announces New Combo Chips – BCM4334, BCM43241, Shows 802.11ac Once More [AnandTech, Feb 28, 2012]

      … the combo chip space … is hugely important for both smartphones, tablets, and other form factors usually driven by ARM SoCs. Combo chips traditionally deliver WLAN, Bluetooth, and FM connectivity, and recently a few more air interfaces have joined the fray. The main players in the smartphone combo chip market have been Broadcom with their BCM4325, BCM4329, and BCM4330 parts, TI with their WiLink series, and newcomer Qualcomm Atheros.

      BCM4334 changes from a 65nm process to 40nm LP, which itself offers a power profile reduction. The change isn’t a simple die shrink either, Broadcom says it has worked on and refined the existing BCM4330 design and reduced power a further 40-50% and dramatically reduced standby power by 3 orders of magnitude. I asked Broadcom to give me a realistic estimate of power consumption – BCM4330 in full Rx mode consumes around 68mA, BCM4334 consumes 36mA at the same voltage, just to give an example of the reduction. …

      BCM4334 Single-Chip Dual-Band Combo Device Supporting 802.11n, Bluetooth 4.0+HS & FM Receiver [Broadcom, Feb 15, 2012]

      The Broadcom BCM4334 single-chip dual-band combo chip provides a complete wireless connectivity system with ultra-low power consumption for mass market smartphone devices. Using advanced design techniques and 40nm process technology to reduce active and idle power, the BCM4334 is designed to address the needs of highly mobile devices that require minimal power consumption and compact size while delivering dual-band Wi-Fi connectivity.

      The chip includes IEEE 802.11 a/b/g/n single-stream MAC/baseband/radio, Bluetooth 4.0 + HS, and an integrated FM radio receiver. It is designed to be used with external 2.4 GHz and 5 GHz front-end modules, which include power amplifiers, T/R switches and optional low noise amplifiers. The combo device also features advanced switching techniques that enable concurrent dual-band operation to simultaneously support network connectivity with one band while also allowing content streaming via technologies such as Wi-Fi Display and Wi-Fi Direct.

      The advanced architecture supports the latest “always on always connected” (AOAC) applications such as push e-mail or Internet radio services, even while the host smartphone is in sleep modes, further preserving battery life. The BCM4334 also includes a power management unit, which simplifies the system power topology and allows for operation directly from a mobile platform battery while maximizing battery life.

      Features

      • Dual-band 2.4 GHz and 5 GHz IEEE 802.11 a/b/g/n Wi-Fi connectivity
      • Single-stream IEEE 802.11n support for 20 MHz and 40 MHz channels provides PHY layer rates up to 150 Mbps for typical upper-layer throughput in excess of 90 Mbps
      • Supports the IEEE 802.11n STBC (space-time block coding) and LDPC (low-density parity check) options for improved range and power efficiency
      • Complies with Bluetooth Core Specification Version 4.0 + HS with provisions for supporting future specifications
      • Bluetooth Class 1 transmitter operation

      Broadcom shows a demonstration of Bluetooth 4.0 technology. [Broadcom YouTube channel, Jan 14, 2011]

      What is Bluetooth 4.0? It’s the latest spec from the Bluetooth SIG using Bluetooth but in a low-energy fashion. With Bluetooth 4.0 you can use watch batteries in devices and those devices would last up to 2 years. In the example Ron demonstrates, we see someone taking a blood pressure reading and from that blood pressure monitor that data is transmitted to a PC and on to the Doctor or healthcare provider, which saves time and money.

      Other use cases for Bluetooth 4.0 include health and fitness. In the fitness market you could use Bluetooth 4.0 in a heart rate monitor or a pedometer, devices that would use watch batteries, and that data could be simply uploaded to your PC or to your phone.

      At Broadcom we are constantly developing wireless, and other, technologies to make your life easier.

      New Combo Chips from Broadcom Accelerate Transition to Dual-Band Wi-Fi for Mainstream Smartphones and Tablets [press release, Feb 15, 2012]

      802.11n Dual-Band Wireless Connectivity Meets the Needs of Mainstream Devices as Performance Products Move to 5G WiFi

      News Highlights:

      • 2×2 MIMO Wi-Fi technology provides whole-home, high bandwidth connections ideal for video intensive tablet applications
      • 40nm CMOS manufacturing process and lower power architecture deliver longer smartphone battery life
      • Integration of Bluetooth 4.0 and FM radio round out the most advanced wireless connectivity solutions for mainstream tablets and smartphones

      Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced two new dual-band combo chips optimized to provide whole-home, high speed Wi-Fi for tablet computers and the benefits of concurrent dual-band connectivity for smart phones.

      Both of these new chips are manufactured in a 40nm process and employ the most advanced power management techniques, thereby significantly increasing battery life in products that use them. While the high end of the market is expected to adopt 5G WiFi, these chips move the bar for mid- and low-tier devices, bringing a cost effective dual-band implementation to smartphones and an equally cost effective dual stream solution to tablets.

      Smartphones and tablets continue to grow in popularity among mainstream consumers and are increasingly being used for sharing content, multiplayer gaming and watching high definition video. Features such as Wi-Fi Direct and Wi-Fi Display often use the 5GHz frequency band, making dual-band operation essential in portable products.  In addition, operating systems like Android and Windows are enabling more sophisticated applications on these devices, making high-speed dual-band wireless connectivity a must.

      The new Broadcom® InConcert BCM43241 and BCM4334 combo chips feature advanced dual-band Wi-Fi technology that utilize both 2.4GHz and 5GHz radio channels. The BCM43241, targeted at tablets, also features dual-stream technology, utilizing two streams per channel to enable twice the throughput and better range than the current generation of products that incorporate single-stream Wi-Fi.  While dual-band Wi-Fi dramatically improves the video experience in the mainstream tier, performance smartphones and tablets are expected to further enhance these applications by adopting 5G WiFi for gigabit wireless speeds.

      Both chips are currently sampling to early access partners, with full production expected in the third quarter of 2012.

      Key Facts:

      • BCM43241 improves throughput and range for mainstream tablets:
        • 802.11n 2×2 MIMO technology utilizes dual transmitters and receivers to boost data rates and enable 70% greater range at high-speed than single stream Wi-Fi.
        • Optimization for the tablet form factor allows strategic placement of antennas to increase coverage and signal consistency.
        • Integrated RF power amplifiers (PAs) accommodating both the 2.4 GHz and 5 GHz frequency bands eliminate the need for external PAs, reducing bill of materials (BOM) cost.
        • Chip is industry’s first to combine MIMO Wi-Fi with Bluetooth 4.0 and FM radio on a single piece of silicon, enabling lower power and easy integration into new tablet designs.
      • BCM4334 slashes power consumption:
        • Integrated processor enables off-load of audio processing to allow stereo playback while smartphone sleeps, reducing system power consumption.
        • Industry’s first concurrent dual-band single-stream solution supports ultra-fast switching between 5GHz and 2.4GHz bands to deliver more bandwidth to multiple wireless applications.
        • Optimized architecture slashes Bluetooth and FM power needs.
      • Industry’s most complete connectivity solutions:
        • Chips include FM radio, Bluetooth 4.0 and Bluetooth Smart (Bluetooth Low Energy) support for ultra low power connectivity with health, fitness and other sensors.
        • Broadcom InConcert® technology allows the multiple radio technologies on the chips to coexist without interfering with one another for an overall more satisfying user experience.
        • 40nm CMOS manufacturing process and optimized low power architecture reduces power consumption compared to competing solutions for longer battery life.
        • Full software support available for both Android and Windows, with support for Wi-Fi Direct and Wi-Fi Display, and the richest portfolio of Bluetooth profiles available.

      Quotes:

      Michael Hurlston, Senior Vice President and General Manager, Wireless Local Area Networks

      Broadcom Corporation

      “Connectivity defines the smartphone and tablet experience. The key features and applications that are driving popularity of these devices rely upon consistent, high-speed Wi-Fi and fast wireless synchronization speeds with low power consumption. Our new chips meet these needs with combo solutions, which OEMs prefer, and will accelerate the adoption of dual-band Wi-Fi in mainstream mobile devices. With 5G WiFi gigabit wireless targeted at performance smartphones and tablets, dual-band Wi-Fi is now emerging as a ‘must-have’ for a satisfying mobile experience.”

      Resources:

      Broadcom Wireless LAN Products
      http://www.broadcom.com/products/Wireless-LAN/802.11-Wireless-LAN-Solutions

      Subscribe to Broadcom RSS Feed:
      http://go.broadcom.com/sv2

      About Broadcom

      Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments.  With the industry’s broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®. For more information, go to www.broadcom.com.


      V. LEADING WEARABLE COMPONENT SUPPLIES: MCU SOCS AND SENSOR SOCS

      From: IoT Era excites Semiconductor Players [Electronics Maker, May 6, 2014] I will highlight here the supplies from leading microcontroller (MCU) SoC and sensor SoC vendors as these type of components are driving the emergence of innovative wearable gadgets


      Linear Technology

      Microchip Technology

      STMicroelectronics

      [in addition to the text available with the article we should emphasize first STMicroelectronics’ undisputed leadership in the MCU SoC space:]

      STM32 32-bit ARM Cortex MCUs

      The STM32 family of 32‑bit Flash microcontrollers based on the ARM Cortex™‑M processor is designed to offer new degrees of freedom to MCU users. It offers a 32‑bit product range that combines high performance, real-time capabilities, digital signal processing, and low‑power, low‑voltage operation, while maintaining full integration and ease of development.

      The unparalleled and large range of STM32 devices, based on an industry-standard core and accompanied by a vast choice of tools and software, makes this family of products the ideal choice, both for small projects and for entire platform decisions.

      image

      from the already referenced in section I. 15 Years of Smartwatch Evolution [Teardown.com, April 25, 2014]:

      This blog discloses some of the key technology design wins and technologies we have documented in our wearable teardowns of four leading smartwatches, these include the Basis Science (now part of Intel) Carbon Steel Ed. B1, Pebble’s PebbleWatch, Qualcomm’s Toq, and the Samsung Galaxy Gear. It is interesting to note all four smartwatches use the STMicroelectronics ARM 32-Bit Cortex Microcontroller and have standardized on a Lithium Polymer battery module.

      Figure 1 compares the four devices with the STMicrodevices M3 or M4 MCU, Frequency, Built in Flash, Built in SRAM, Package Pin count, cost of IC, Model MCU and Package size.

      Figure 1: STMicroelectronics ARM 32-Bit Cortex MCU M3 or M4

      image

      [there is also a recent press release worth to include here as it is showing STMicroelectronics’ broad and advanced portfolio for wearables:]
      STMicroelectronics Builds Wearable Technology Portfolio to Cement Market Leadership
      [press release, March 11, 2014]

      Wave of analog and mixed-signal devices completes full collection for wearable applications
      STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, has announced a raft of analog and mixed-signal devices targeting the rapidly growing market for wearable technology.  These devices include current sensors, audio amplifiers, op amps, analog switches, and battery gas gauges enabling ST to offer the industry’s most complete set of building blocks for creating innovative wearable applications.
      Wearable applications are making a growing impact in markets that range from new healthcare technologies including remote heart-rate monitoring to consumer applications such as smart fashion accessories.  These applications represent a range of current and future markets that market analysts Strategy Analytics projects to grow by more than 70% through 2017.
      “In conjunction with our industry-leading range of motion and environmental sensors1 and our successes**** in a broad range of already-available wearable applications, our new2 ultra-low power microcontrollers [STM32L0 ], and our award-winning3 BlueNRG Bluetooth® Smart wireless connectivity solution, the analog and mixed-signal devices complete a comprehensive platform that makes ST the clear one-stop supplier of choice for customers developing innovative wearable applications,” said Andrea Onetti, General Manager Analog and Audio Systems Division, STMicroelectronics.
      Examples of devices suitable for wearable applications include ST’s single, dual, and quad op amps, such as the OA4NP33 quad  low-power op amp, that offer an ultra-low-power typical consumption of just 580nA per channel (at 1.8V power supply), making them ideally suited for functions such as sensor signal-conditioning in battery-operated wearable devices. Another product, the GG25L gas gauge, uses a patented OptimGauge™ algorithm to monitor battery voltage to an accuracy of 0.25%.
      Examples from ST’s rich portfolio of motion sensors include the LIS2DH12 ultra-low-power digital 3-axis accelerometer and the award-winning4 LSM303C ultra-compact high-performance e-compass module. ST’s M24SR dynamic tags add NFC connectivity to wearable applications for convenient wireless pairing, automatic connection to websites, or warranty-card activation.
      All of the devices are available in volume from March 2014.
      Click here for the high-resolution photo

      **** Select previously issued press releases highlighting ST’s wearables successes:

      1 Source: IHS Consumer and Mobile MEMS Market Tracker H1 2013
      2 STMicroelectronics Launches New STM32 Ultra-Low-Power Microcontrollers for Consumer, Health, and Industrial Applications [press release, Feb 11, 2014] –> STM32L0 ultra-low-power microcontrollers
      3 STMicroelectronics Receives Two 2014 CES Innovations Awards [press release, Nov 13, 2013] –> STM32F429/439 microcontroller (MCU) product line, STLUX385A controller IC for lighting and power management

      4 LSM303C earned the Device of the Year recognition from MEMS Industry Group

      [Finally I should add here a detailed presentation for STMicroelectronics’ latest MCU SoC as it is showing the reasons for its technology leadership quite well:]
      Product overview – STM32 L0 series ultra-low-power ARM Cortex-M0+ (epresentation) [STonlineMedia YouTube channel, May 13, 2014]

      Find out more information: http://www.st.com/stm32l0 Meet with STM32 ultra-low-power MCU ARM Cortex®-M0+ based. Discover how STMicroelectronics solution to reduce power consumption with 32-bit core

      [The IoT Era excites Semiconductor Players article is actually not mentioning at all the MCU SoC offerings of the company as it mainly focuses on its sensor SoC portfolio:]

      Smart Sensors

      Sensors are widely used in a typical IOT system. They are also driving the emergence of innovative wearable gadgets. Some of the most popular sensors are mentioned below

      a)      Accelerometer

      Also called a g-sensor, accelerometer can be used to detect linear acceleration, vibration, tilt, free fall detection etc. Accelerometer is used to implement features such as horizontal levelling, antitheft, vibration alert, pedometer, remote monitoring of adults and kids etc.

      b)      Gyroscope

      Gyroscope measures angular velocity and used to implement features such as gaming, 3D mouse, athlete training etc.

      c)      Magnetic Compass

      Magnetic Compass can detect earth’s magnetic field and can give direction sense to devices. It is widely used in indoor navigation and map navigation in mobile phone.

      Ultra-compact high-performance e-compass : 3D accelerometer and 3D magnetometer module

      d)      Pressure Sensor

      Pressure sensor can detect earth’s atmospheric pressure. This feature can be used to implement barometer and altimeter. LPS25H pressure sensor from STMicroelectronics is so accurate that it can even be used to tell the floor of building accurately. This feature can be used to implement indoor navigation, augmented reality and 3D GPS.

      MEMS pressure sensor: 2.5 X 2.5 mm High Accuracy barometer

      e)      Temperature and Humidity Sensor

      Temperature and humidity sensor can detect temperature and humidity parameter which can be used to control the performance of devices as well as wearable gadgets.

      f)       MEMS Microphone

      MEMS Microphone is audio sensor that converts sound signals into electrical signals. MEMS Microphones are increasingly preferred over conventional microphones as they offer higher SNR, small form factor, digital interface, better RF immunity and high robustness against vibration.

      Texas Instruments
      [as TI’s approach is deeply technical aimed at the broadest “IoT-ready” portfolio I will include here—in addition to the text available with the article (which you can read following its link)—only a recent video demonstrating that:]
      Innovations in IoT [Texas Instruments YouTube channel, Dec 16, 2013]

      In this whiteboard video, learn how semiconductor innovation is advancing the Internet of Things to include thousands of applications and an anticipated 50 billion connected devices by 2020.

      Freescale Semiconductor
      [in addition to the text available with the article there is a very recent company video:]Wearables Powered by Freescale Technology: Garmin, Withings and Whistle [freescale YouTube channel, April 25, 2014]

      http://www.freescale.com/wearables, http://www.warpboard.org — Freescale’s Steve Nelson and Sujata Neidig talk about the growing wearables market and look at some examples of wearables that are powered by Freescale technology including a Garmin GPS watch, Withings’ Pulse activity tracker and the Whistle activity monitor for dogs. They explore how to build wearables using the WaRP reference platform, which enables developers of wearable devices to get to market faster.

       

      InvenSense, Inc.

      [I will first add a video which shows the origins of the company:] Invensense Moving Beyond Wii to Smart Phones [TheStreet YouTube channel, Nov 21, 2011]

      image
      [Then I will add a video demonstrating some rather interesting next-gen capabilities:]
      Motion Interface is the Next Transformational Technology [InvenSense Inc. YouTube channel, June 26, 2012]

      Advances in MotionTracking technology has created all new Motion Interface functionalities that can enable many new user interfaces such as, performing one-to-one motion control, recognizing motion gesture commands, controlling content and function by pointing the device in any direction and or controlling menus on a smartTV by simple point and click, and finally assisting to track your location indoors.

      [Only after that comes the Invensense related text from IoT Era excites Semiconductor Players article]

      InvenSense Inc. is the world’s leading provider of MotionTracking(TM) sensor system on chip (SoC) and Soundsolutions for consumer electronic devices. The company’s patented InvenSense Fabrication Platform and patent-pending MotionFusion(TM) technology address the emerging needs of many mass-market consumer applications via improved performance, accuracy, and intuitive motion-, gesture- and sound-based interfaces. InvenSense technology can be found in consumer electronic products including smartphones, tablets, gaming devices, optical image stabilization, and remote controls for Smart TVs. The company’s MotionTracking products are also being integrated into a number of industrial applications.

      IoT Products:

      Motion Overview

      Motion Tracking devices from InvenSense are rapidly becoming a key function in many consumer electronic devices including smartphones, tablets, gaming consoles, and smart TVs as it provides an intuitive way for consumers to interact with their electronic devices by tracking motion in free space and delivering these motions as input commands. Accurately tracking complex user motions requires the use of motion sensors such as gyroscopes, accelerometers, compasses, and pressure sensors, fusing the sensor outputs into a single and accurate data stream for use as input commands in consumer electronics devices, and ongoing run-time calibration to ensure an optimal user experience.

      Sound Overview

      InvenSense’s microphone portfolio builds on a strong heritage of industry firsts, including continuous improvement of MEMS microphone SNR, ever-higher integration levels, and even lower power consumption. Technological advances like these have enabled machine speech recognition & active noise cancellation to become commonplace in consumer devices and other applications.

      Humans intuitively understand audio capture to be a critical factor in awareness of their surroundings. InvenSense is working to enable the same level of awareness for smart devices with leading-edge MEMS microphones. InvenSense combines the capability to sense audio along with cutting-edge motion detection, which is important for many contextual awareness applications.

      Key Markets

      Smartphones:

      While many smartphones use basic motion sensing capabilities to provide tilt sensing, screen rotation and basic video gaming functionality, the latest generation of smartphones are increasingly incorporating complete Motion Tracking and Sound technology that can deliver enhanced user experiences in the areas of web, media and menu navigation. In addition, MotionTracking can provide a range of other capabilities, such as more responsive motion-based video gaming, enhanced still and video image stabilization, improved pedestrian navigation, secure authentication through gestures, as well as gesture and character shortcuts that accelerate common tasks on the device.

      Tablet devices:

      Similar to smartphones, early generations of tablet devices use basic motion sensing capabilities to provide tilt-sensing and screen rotation, but it is expected that newer generations of these devices will incorporate complete Motion Tracking and Sound technology to provide a wide range of motion-based capabilities.

      Wearable devices:

      Wearable sensors in health and fitness are a fast growing market, and an emerging opportunity for Motion Interface integration. Motion Tracking™ devices can accurately detect a range of human body motions to enable activity monitoring in fitness devices. Various innovative devices are quickly entering the market, providing a new level of personal health and fitness monitoring. With the advancement of Motion Interface technology, wearable sensors in health monitoring and sport and fitness will allow for precise tracking and monitoring of body motion as well as other sophisticated applications, providing users with new levels of valuable information.

      Digital still & video cameras:

      Currently, many digital still, camera phone modules, and video cameras are equipped with basic motion sensors that perform image stabilization to reduce blur caused by hand jitter. In addition to enhanced image stabilization, the inclusion of Sound technology enables digital still and video camera manufacturers to differentiate their products to address performance, size, robustness and cost considerations.

      Digital television and set-top box remote controls:

      Digital televisions (DTVs), set-top boxes and Blu-Ray devices are becoming increasingly more interactive through the addition of motion and Sound interfaces as well as interactive menus and applications, internet browsing, video-on-demand services and viewing of personal media content.

      Video gaming:

      Motion Tracking and Sound technology in console and portable video gaming devices provides an immersive video gaming experience by accurately tracking body and hand movements, and is significantly more intuitive than traditional button and joystick based interfaces.

      AlwaysOn’ MotionTracking sensor system

      InvenSense is in the business of creating human-like interface for consumer electronic devices to improve the consumer experience.  Part of that human-like interface is MotionTracking and it is now complemented by Sound. To support this strategy, we have introduced our ‘AlwaysOn’ MotionTracking sensor system on chip platforms at Consumer Electronic Show and Mobile World Congress this year. The ICM-20628 is targeted at the Smartphone and Tablet markets, and at approximately 2mW it is the world’s lowest power 6-axis (accelerometer + gyroscope) solution. To achieve the lowest system power and the best performance the ICM-20628 is enabled with on-chip self-calibration for continuous high performance over lifetime.

      In addition to the motion sensors, InvenSense has a broad portfolio of high performance MEMS microphones which are optimized for: far-field applications, loud audio recording, ‘AlwaysOn’ contextual awareness, key word spotting, and directionality.

      InvenSense: MEMS Sensors have Evolved [InvenSense Inc. YouTube channel, Feb 4, 2013]

      Are Investors Ignoring InvenSense’s Potential? [The Motley Fool, May 7, 2014]

      For investors, Wall Street’s short-sighted nature can be a blessing in disguise. Motion chip specialist InvenSense (NYSE: INVN ) was beaten down last week after the company missed earnings estimates for the fourth quarter as it decided to ramp up research and development initiatives. InvenSense reported earnings of just $0.07 per share, while analysts were expecting $0.10.

      InvenSense is going all out to tap opportunities across several end-markets such as mobile and wearable devices. As such, the company increased R&D spending to bolster product development. However, analysts were not impressed, as they saw short-term gains instead of long-term prospects. Since InvenSense could be a key beneficiary of Google‘s (NASDAQ:GOOG ) Project Ara, and it could land a spot in Apple‘s (NASDAQ: AAPL ) iDevices, the recent drop has opened a window of opportunity for investors to buy more shares.

      Ruling the Android universe
      InvenSense is known for its motion-tracking sensors and has managed to create a solid position for itself in the Android universe. Samsung‘s (NASDAQOTH: SSNLF ) Galaxy Note 3 and Galaxy S5, Google’s Nexus 5, and Amazon’s Kindle Fire all contain InvenSense chips.

      Analysts at Baird are of the opinion that InvenSense is selling a larger number of gyroscopes to Samsung for the latest flagship than originally expected. Coupled with the fact that the Galaxy S5 is selling at a faster pace than its predecessor, there’s is a good chance that InvenSense could see more orders from the South Korean giant going forward. Also, Samsung expects to sell approximately 126 million high-end phones this year. Since InvenSense’s products are inside Samsung’s high-end phones, the company’s growth should pick up going forward.

      Project Ara – A big catalyst
      The big news is Google’s Project Ara. Google is working to create modular smartphones that will be designed exclusively according to customers’ needs. This is a very ambitious project, as described on the Project Ara website:

      The smartphone is one of the most empowering and intimate objects in our lives. Yet most of us have little say in how the device is made, what it does, and how it looks. And 5 billion of us don’t have one. What if you could make thoughtful choices about exactly what your phone does, and use it as a creative canvas to tell your own story? Introducing Project Ara. Designed exclusively for 6 billion people.

      Reports suggest that the Project Ara smartphones will cost just $50, and the technology giant will deploy kiosks for feature additions after the device is purchased. The modular smartphone will be 3D-printed, allowing for a high level of customization by users. Moreover, considering that low-cost phones are in great demand in emerging markets, this ambitious move by Google can improve growth in smartphones going forward.

      InvenSense is deeply embedded in flagship Android devices. It has also partnered with Google on the Nexus platform, so it’s likely that it could become a key partner in Project Ara.

      Apple might be another reason to invest
      There’s been a lot of buzz on the Street that InvenSense is going to be a potential winner in the next iPhone. As reported by The Motley Fool’s Adam Levy in March, it won’t be a surprise if Apple switches suppliers and taps InvenSense for the accelerometer and the gyroscope. Levy goes on to state that Apple could place 90 million iPhone orders this year. Considering this huge number, Cupertino could diversify its suppliers in order to avoid supply constraints.

      On the other hand, there’s the rumor of InvenSense supplying chips for an Apple smart watch. According to R. W. Baird, Apple could launch a smart watch in the second half of this year and ship between 5 million-6 million units. Since InvenSense is well-positioned in this market, it might land a spot in this device. In fact, InvenSense is already supplying chips for Samsung’s wearables, such as the Gear 2 and the Gear Fit

      Earlier this year, at the Mobile World Congress, InvenSense announced a seven-axis MEMS motion tracking platform. The ICM-20728, as the chip is known, has a three-axis gyroscope, three-axis accelerometer, and a pressure sensor on a single chip, along with a digital motion processor. This chip allows motion tracking with absolute and relative altitude changes for navigation, health, and fitness applications, as reported by SlashGear. According to InvenSense, this chip is the first of its kind, wherein all information is available on a single platform. 

      This chip is intended for wearable devices such as smart watches and fitness bands. Additional features such as its self-calibrating nature and altimeter to enable indoor and outdoor 3-D navigation further strengthen InvenSense’s chances of adding Apple to its client list. 

      Final words
      InvenSense has two big opportunitiesGoogle’s Project Ara and Apple’s next round of devices. The company did the right thing by investing in product development. Driven by a strong product portfolio and big clients, InvenSense can hit new highs going forward, so the stock’s recent drop is an opportunity you shouldn’t miss.

      The Apple supplier that could make you a fortune
      There are really only two ways to profit from a game-changing tech product that Apple CEO Tim Cook accidentally revealed recently. The first way is to invest in Apple directly. The second and better way is to invest in Apple’s inside supplier. To learn more about this incredible opportunity, just watch this shocking video that reveals the best way to invest in Apple’s secret partner. Click here to learn more about this stock.

      InvenSense at Mobile World Congress 2014 [InvenSense Inc. YouTube channel, April 24, 2014]

      Showcased at MWC 2014, InvenSense is the leading provider of MotionTracking™ sensor system on chip (SoC) and Sound solutions for consumer electronic devices such as smartphones, tablets, wearables, gaming devices, optical image stabilization, and remote controls for Smart TVs.

      InvenSense™ Introduces World’s First Integrated 7-Axis MEMS MotionTracking™ Platform [press release, Feb 24, 2014]

      Small 3.5mm x 3.5mm x 0.9mm Package

      BARCELONA, Spain, February 24, 2014 – InvenSense, Inc. (NYSE: INVN), the leading provider of MotionTracking™ system on chip (SoC) and Sound devices, introduces the ICM-20728, the world’s first integrated 7-axis (3-axis gyroscope + 3-axis accelerometer + pressure sensor) single chip platform solution with onboard Digital Motion Processor (DMP™). For the first time, a single SoC delivers MotionTracking with absolute and relative altitude change for navigation, health and fitness applications. The new InvenSense 7-axis platform targets mobile and wearable devices such as smartphones, tablets, fitness bands, and smart watches.

      The new ICM-20728 SoC underscores InvenSense’s ‘AlwaysOn’ vision by consuming approximately 2mW of power with full 7-axis and DMP active. This fully autonomous 7-axis motion tracking solution combines our industry leading gyroscope and accelerometer with a fully integrated pressure sensor, InvenSense’s third generation DMP, algorithms, and delivers new features, such as:

      • Self calibration for continuous high performance over extended lifetime
      • Activity classification and analysis for fitness and context aware applications
      • Altimeter function for indoor/outdoor 3D navigation

      The ICM-20728 is software compatible with the previously announced ICM-20628. Furthermore, the InvenSense platform includes a programming environment for custom motion feature development with InvenSense Gesture Language (IGL) tools and the MotionApps software is fully compliant with, and drop-in ready, for multiple operating systems, including Google’s latest Android KitKat release.

      “InvenSense’s integrated 7-axis platform with embedded processing is another technological breakthrough for the MEMS industry,” said Ali Foughi, Vice President of Marketing and Business Development at InvenSense. “With this device, InvenSense enables a new class of ‘AlwaysOn’ applications and services, such as indoor navigation, activity tracking and fitness.”

      Sampling of the InvenSense ICM-20728 will commence within the first half of 2014. InvenSense is exhibiting in booth # D61 in Hall 7 at the 2014 Mobile World Congress taking place in Barcelona, Spain from February 24 – 27, 2014. To schedule press and partner meetings at the show, contact pr@invensense.com.

      About InvenSense

      InvenSense Inc. (NYSE: INVN) is the leading provider of MotionTracking™ sensor system on chip (SoC) and Sound solutions for consumer electronic devices. The company’s patented InvenSense Fabrication Platform and patent-pending MotionFusion™ technology address the emerging needs of many mass-market consumer applications via improved performance, accuracy, and intuitive motion-, gesture- and sound-based interfaces. InvenSense technology can be found in consumer electronic products including smartphones, tablets, wearables, gaming devices, optical image stabilization, and remote controls for Smart TVs. The company’s MotionTracking products are also being integrated into a number of industrial applications. InvenSense is headquartered in San Jose, California and has offices in China, Taiwan, Korea, Japan, Slovakia, and Wilmington, MA. More information can be found at http://www.invensense.com.

      InvenSense® Technology [InvenSense, May 11, 2012]

      Overview

      Our technology includes five core elements: our patented InvenSense-Fabrication process, our advanced MEMS motion sensor designs, our mixed-signal circuitry for sensor signal processing, our MotionFusion™ and calibration firmware, and our MotionApps™ software consisting of drivers and APIs for applications development on all major consumer electronics operating systems. Our patented InvenSense-Fabrication process enables direct integration of MEMS mechanical structures with standard complementary metal oxide semiconductor (CMOS) at the wafer level. This results in significant performance, reliability, integration and cost benefits, and enabled InvenSense to pioneer the industry’s first high-volume, commercial MEMS fabless business model. Our mixed-signal circuitry provides sensor signal processing which enables MotionFusion™ technology critical to our MotionProcessing™ platform. Our technology allows us to deliver Motion Interface solutions for all major consumer electronics applications including smartphones, tablets, game controllers, smart TVs, and wearable sensors, and with increasing levels of integration, from single-axis analog gyroscopes to fully-integrated, intelligent six and nine-axis MotionTracking™ devices.

      image

      Highly integrated and cost effective solutions enabled by our patented InvenSense-Fabrication Process

      The foundation of our MotionTracking™ devices is the patented InvenSense-Fabrication process, which combines MEMS on CMOS (also known as CMOS-MEMS) in a small, cost effective standard package. Combining a MEMS wafer with an industry standard CMOS wafer allows us to reduce the number of MEMS manufacturing steps, perform wafer-level testing, and use chip-scale packaging, thereby reducing back-end costs of packaging and testing and improving overall yield and quality. In addition to our CMOS-MEMS process, we have also developed low cost, high throughput proprietary test and calibration systems for our motion sensors, capable of proving fully functional 9 DOF testing, which further reduces the back-end costs. We have pioneered a technological breakthrough in manufacturing low-cost MEMS motion interface solutions. Combining this unique process capability with our MEMS-based motion sensor designs and methodologies, mixed-signal IC integration techniques, MotionApps™ and Embedded MotionApps firmware, we have introduced MotionTracking™ devices that are industry-leading in form factor, performance, cost and reliability.

      Manufacturing efficiency, flexibility and scalability

      imageThe foundation of our MotionTracking™ devices is the patented InvenSense-Fabrication process, which combines MEMS on CMOS (also known as CMOS-MEMS) in a small, cost effective standard package. Combining a MEMS wafer with an industry standard CMOS wafer allows us to reduce the number of MEMS manufacturing steps, perform wafer-level testing, and use chip-scale packaging, thereby reducing back-end costs of packaging and testing and improving overall yield and quality. In addition to our CMOS-MEMS process, we have also developed low cost, high throughput proprietary test and calibration systems for our motion sensors, capable of proving fully functional 9 DOF testing, which further reduces the back-end costs. We have pioneered a technological breakthrough in manufacturing low-cost MEMS motion interface solutions. Combining this unique process capability with our MEMS-based motion sensor designs and methodologies, mixed-signal IC integration techniques, MotionApps™ and Embedded MotionApps firmware, we have introduced MotionTracking™ devices that are industry-leading in form factor, performance, cost and reliability.

      Manufacturing efficiency, flexibility and scalability

      Most MEMS devices are manufactured in proprietary fabrication facilities utilizing numerous proprietary and non-standard MEMS processing steps that are not compatible with CMOS manufacturing fabrication lines. InvenSense-Fabrication utilizes all off-the-shelf equipment and processing steps that are compatible with CMOS fabrication that has allowed us to port our proprietary process in leading CMOS foundries and operate as a fabless MEMS company. Our fabless model enables cost-effective high volume production and provides us with flexibility to quickly react to our customers’ needs.

      Scalable MotionProcessing™ platform with opportunities for multi-sensor integration

      imageOur current generation of MotionTracking™ devices are the six-axis MPU-[6000/]6050 [Nov 10, 2010 see below] and the nine-axis MPU-9150 [Jan 11, 2012]. The MPU-9150 [see on the right] packages the InvenSense single chip 6-axis gyroscope and accelerometer with onboard Digital Motion Processor™ (DMP) hardware acceleration along with a 3-axis E-Compass die to deliver the world’s first integrated 9-axis MotionTracking™ device. Our 9-axis MotionFusion™ firmware combines calibrated accelerometer, gyroscope, and compass sensor output into a single data stream for software developers to easily incorporate Motion Interface functionality in their applications.

      imageAs a result of integrating multiple sensors onto the same die and package, and providing complete 9-axis MotionFusion™ with run-time calibration software, our MotionTracking™ devices do not require the traditional calibration steps required with discrete sensor solutions by our customers. Furthermore, offloading intensive motion tracking computations from the host processor to our chip has provided entirely new capabilities and performance for consumer devices, applications and services.

      High performance and reliability

      Consumer electronics devices are exposed to harsh environmental conditions and must meet increasing performance and reliability requirements. One of the primary requirements for MEMS sensors in consumer applications is the ability to detect and measure all types of motion at varying rates of rotation in a wide range of environmental conditions. Gyroscopes, in particular, are responsible for the measurement of rotational motion; hence their functionality over the life of the product is critical. InvenSense-Fabrication combines the MEMS with CMOS at the wafer level, providing highly reliable hermetically sealed cavities for the MEMS structures without the need for a costly and additive getter process, whereby reactive materials are deposited in the cavity to maintain the vacuum integrity of the sensor. Our metallic eutectic seal provides for an inherently more reliable hermetic seal that will allow for reliable operation under harsh environmental conditions over the product lifecycles. The use of thick bulk silicon has enabled us to deliver high resonance frequency structures in the 30 kHz range, exceeding any potential ambient noises due to sounds and or vibrations, enabling for consistent high performance and accuracy under all condition.