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The growing Chromebook challenge for Windows laptops: promises from Google I/O are getting realized with new Chromebooks introduced at IFA 2014
1. New Chromebooks (13.3”, 14”)
2. Recently introduced Chromebooks (11.6”)
3. Gartner Says Chromebook Sales Will Reach 5.2 Million Units in 2014
Note that a highly competitive ASUS EeePC revival with the $199/€199 EeeBook X205 at IFA 2014: the Chromebooks alternative based on Windows 8.1 with Bing [this same blog, Sept 6, 2014] is coming in November for the U.S. and European markets. That offering is also just the first of a number of similar kinds expected from global laptop brands using the latest Intel Bay Trail-T Type 3 SoCs (i.e. Z3735G and Z3735F, details are in the above post) specifically designed for significantly lower SoC and PCB costs with specific design for “China Technical Ecosystem”. As of today there are no Chromebooks with Bay Trail-T Type 3 SoCs but those could come as well in November timeframe for even greater Windows laptop competition. The current low-end Chromebooks are mostly using the Intel Bay Trail-M (Intel Mobile Celeron) platform, namely the N2830 SoC (for comparison see the N2830, Z3735F, Z3735G table from Intel).
At the same time it is still unclear what the competition between Chromebooks and the cost reduced Windows laptops will be on the emerging markets. For reasons see the ‘Naked PCs’ lay bare Microsoft’s emerging markets problem article from Reuters (Aug 12, 2014) which has been widely republished (like in Business Insider). In addition Xinhua reported on Aug 24 that a Chinese OS expected to debut in October with the aim to relieve China’s way high dependence on both Windows and Android. With that Chrome OS chances in China could be minimal. We should therefore think of the competition between Chromebooks and the upcoming cost reduced Windows laptops just as a mature market phenomenon. More importantly the latest Gartner analysis considers the Chromebook market a niche market for the next 5 years (see at the end).
Microsoft facing increased competition from MacBooks and Chromebooks, say Taiwan makers [DIGITIMES, July 23, 2014]
Microsoft is facing increased competition from MacBooks and Chromebooks, with the global notebook OS market share for Windows 8 already dropping to below 90%, according to Taiwan-based supply chain makers.
Thanks to iPhones and iPads, demand for Apple’s Mac series products has also been rising in the past few years.
Meanwhile, Google is seeing increased Chromebook demand from the US and the UK’s education procurement and enterprise markets. By the end of 2014, vendors including Acer, Asustek Computer, Dell, Hewlett-Packard (HP), Lenovo, LG Electronics and Toshiba are together expected to launch about 20 Intel-based Chromebooks priced at around US$349, the sources said.
To counter, Microsoft has recently extended its free Windows 8 licensing coverage and is cooperating with HP and Acer to release US$199 notebooks at the end of 2014, the sources noted.
In addition to extending free licensing for Windows 8, Microsoft may also need to revise the shortcomings of Windows 8 and accelerate its pace on the development of Windows 9 in order to stay competitive, the sources added.
Google previews new Chromebook features [CNET YouTube channel, June 25, 2014]
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The 3 years of Google’s Chromebook journey as it was represented by Sundar Pichai
(As far as Chromebook’s 1st year is concerned see also my Chromebook / box with Citrix Receiver going against Microsoft [May 12 – July 29, 2011] post of mine.]
| I’ve already recognized that “the whole Android-centric story is getting even more interesting when Chrome, Google Drive, Chrome OS and the apps related to that are added” in my Nexus 7: Google wanted it in 4 months for $199/$245, ASUS delivered + Nexus Q (of Google’s own design and manufacturing) added for social streaming from Google Play to speakers and screen in home under Android device control [June 28, 2012] post. |
From Native Android apps are coming to Chrome OS [The Verge, June 25, 2014]
Google is working to bring Chrome OS and Android closer together, and that’ll eventually mean having Android apps running right on a Chromebook. “We’re in early days,” Sundar Pichai, Google’s Chrome and Android chief, said on stage today at Google’s I/O developer conference. Pichai didn’t say when the feature would arrive, but he demonstrated it already working using Android apps for Evernote, Flipboard, and Vine. The apps can appear in a tall, phone-sized window, or they can be expanded to run as they would on tablets.
…
Earlier this month, a project for Google’s Chromium called Athena pointed toward big changes to the touch aspects of Chrome OS. That included a virtual software keyboard, a card-based interface a la Google Now, and a new app launcher interface.
Altogether, it sounds as though touch input is bound to become a far more integral part of Chrome OS. Google didn’t comment on what future Chromebooks will look like from its partners, but it wouldn’t be surprising to see more and more shipping with touchscreens.
Google also said today that Chrome OS will eventually be able to display notifications from a paired Android phone, and that a paired phone will be able to unlock a Chromebook just by coming near it.
1. New Chromebooks (13.3”, 14”)
HP Chromebook 14 inch Tegra K1 Hands On [Steve Paine YouTube channel, Sep 4, 2014]
From: HP Unveils Five New Innovative and Stylish Consumer Products for Holiday [press release, Sept 4, 2014]
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The 14-inch HP Chromebook combines beautiful design, super-fast performance and a wide 14-inch FHD [1920 x 1080] diagonal screen(5) for a superior Chrome experience. Powered by the latest-generation NVIDIA Tegra K1 processor with world-class graphics performance, the HP Chromebook provides smooth multitasking while browsing the web, running productivity apps or streaming music. Tegra K1’s breakthrough power efficiency gives the 14-inch HP Chromebook improved battery life. It also features a silent, slim, fanless design and is optimized for Google Hangouts, supporting Hangouts in HD.(5,7)Available in Twinkle Black or Snow White with a choice of complementary accent color options, including Smoke Silver, Sorbet Orange, Ocean Turquoise or Neon Green, the 14-inch HP Chromebook stands out in a crowd.(6)
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- The 14-inch HP Chromebook is expected to be available in the United States beginning on Oct. 22 for a starting price of $299.99.
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(5) High definition (HD) content is required to view high-definition images.
(6) Color availability may vary by region.
(7) Internet service required and not included.
Toshiba Chromebook 2 [CB30-B 13.3”] with Full HD [1920 x 1080] Screen Hands-On [Steve Paine YouTube channel, Sep 3, 2014] with Intel’s BayTrail-M (Intel Mobile Celeron) platform
Note: In France the Toshiba Chromebook 2 CB30-B is available for €329 as of Sept 7.
Acer Chromebook 13 Hands-On (CB5, Tegra [K1], 2014) [Steve Paine YouTube channel, Sep 5, 2014] Note: available for pre-order in U.S. since Aug 12 (see below), but as of Sept 7 it still has not been released
A new type of Chromebook with extra-long battery life [Google Chrome Blog, Aug 11, 2014]
Chromebooks were designed for your mobile lifestyle. They’re thin and light, resume instantly, and are easy to use.
Starting today, we’re welcoming a new type of Chromebook into the family, beginning with the Acer Chromebook 13. This new device uses the NVIDIA Tegra K1 processor, so you get the speed you’re used to from Chromebooks with a battery life up to 13 hours. What could you do in thirteen hours?
- Fly from New York to Beijing
- Watch the entire set of Harry Potter movies
- Complete an Iron Man triathlon (average finish time is 12hr 13min)
- Finish a 1-credit college course
- Watch 390 adorable cat videos (2 min per video)
- Use your Chromebook 13 to watch, play and get a lot done
The Acer Chromebook 13 is available now (with optional touchscreen and 1080p resolution) at Amazon and other online retailers from $279.
Hands-on: The Tegra K1-powered Acer Chromebook 13 [NVIDIA YouTube channel, Aug 12, 2014]
See more at: Tegra K1 Transforming Chromebooks From The Inside Out [NVIDIA Blog, Aug 11, 2014]
Acer Chromebook 13 laptop – The Chromebook with 13 hours of battery life (features & highlights) [Acer YouTube channel, Aug 11, 2014]
Acer Launches Industry’s First Chromebook Powered by NVIDIA Tegra K1 and its First 13.3-inch Model [press release, Aug 12, 2014]
Acer America today announced the Acer Chromebook 13, the industry’s first Chromebook powered by an NVIDIA Tegra K1 mobile processor mobile processor and the company’s first with a 13.3-inch display. The Chromebook 13 enhances Acer’s already dominant position in this category with an impressive 46.7 percent market share in Chromebooks.(1)
Acer’s early lead in the Chromebook space you could understand from my earlier Leading PC vendors of the past: Go enterprise or die! [Nov 7, 2013] post.
The combination of additional real estate on the vibrant 13.3-inch display, industry-leading battery life of up to 13 hours,(2) and a thin and light fanless design makes the Acer Chromebook 13 the ideal choice for customers who want additional screen real estate along with a portable and productivity-boosting design. The Acer Chromebook 13 is available in two options – one with a full HD display with 1920×1080 resolution and another model with a 1366×768 display.(2)
The Acer Chromebook 13 delivers the ultimate in mobility with the Tegra K1 with a 192-core GPU, enabling customers to get more done throughout their work day and after hours, no matter where they take their Chromebook. Customers will experience a first-rate multi-tasking experience when keeping multiple tabs open, playing a video and doing more all at once.
“The Acer Chromebook 13 is an ideal device for families who need a new or additional computer to share for school projects, research, entertainment and fun online,” said Sumit Agnihotry, Acer’s vice president of product marketing. “The display is large and vibrant, so everything from homework to video is incredibly crisp and detailed. Plus, up to 13 hours of battery life means families can use the device all day for work or school and not have to recharge it for nighttime activities like homework and watching movies.”
The Acer Chromebook 13 uses the NVIDIA Tegra K1 4-Plus-1™ quad-core ARM Cortex A15 CPU plus a third-generation battery-saver core to provide up to 13 hours of battery life(2). Tegra K1 uses an NVIDIA Kepler architecture-based GPUwith 192 programmable GPGPU cores to process rich and detailed graphics.
“The Acer Chromebook 13’s long battery life, speedy multitasking and advanced graphics highlight the tremendous experiences that Tegra K1 delivers,” said Kaustubh Sanghani, general manager of the mobile PC business unit at NVIDIA. “Acer’s innovations and Tegra K1 will make the Chromebook 13 a popular device with consumers.”
Two Options Provide Choice of Full HD Display, Extra-Long Battery Life
The Acer Chromebook 13’s large 13.3-inch display comes in two models to give customer the options that fit their needs. The version with a full HD 1920×1080 display shows video in lifelike 1080p resolution and provides up to 11 hours of battery life.(2) In addition, models will be available with a bright and crisp 1366×768 resolution display that provides even longer battery life of up to 13 hours.(2) Both displays will have Acer ComfyView™ anti-glare panels that minimize light reflection that can cause eye fatigue. In addition, the Acer Chromebook 13’s display provides rich colors and excellent contrast, while the large size helps accommodate the spacious keyboard that is both comfortable and maximizes productivity.Designed with mobility in mind, the Acer Chromebook 13 has an incredibly thin and light design that measures only 0.71 inches thin and weighs only 3.31 pounds. In addition, the Acer Chromebook 13 is fanless, so the system is nearly silent while operating. The Acer Chromebook 13 keeps customers in touch and connected with 802.11ac WiFi, which provides speeds up to three times faster than 802.11n. Plus, the 2×2 MIMO antenna helps ensure reliable throughput.
Starts Quickly; Connects to Popular Devices
The new Acer Chromebook 13 boots up in less than 9 seconds and resumes nearly instantly from sleep mode. This enables customers to more quickly enjoy the more than 30,000 free and paid apps, themes and extensions in the Chrome web store.Customers will enjoy faster data transfers of photos and video with the Acer Chromebook 13’s two USB 3.0 ports. Plus, streamed video and movies can be shared on a larger display or home TV using the Acer Chromebook 13’s HDMI port. Video chats and Google Talk are all enhanced by the Chromebook’s HD webcam that provides 720p HD audio/video recording as well as the two built-in stereo speakers and microphone.
Fun to Share, Easy to Protect
Chromebooks are simple to use and ideal for sharing by multiple users, such as families, schools or at different shifts at a business. Users can log into their own account to access Gmail, Docs, website bookmarks and other information. Storage on Google Drive(3) protects files, documents, and photos safely in the cloud, and ensures that the most current version of the file or document is always available and safe, even if the Chromebook is lost or stolen. Plus, Acer Chromebook 13 users can view, edit, create and collaborate on-line and off-line with a growing number of programs, such as Microsoft Office documents and Gmail.
Security is a key benefit of the Chrome operating system, as it’s automatically updated to guard against ever-changing online threats. This is especially useful for families and schools who want to protect children.
Pricing and Availability
Several models are available now for pre-sale:
- The Acer Chromebook 13 CB5-311-T9B0 has the 1920×1080 full HD [1920 x 1080] display, 2GB of memory and a fast 16GB Solid State Drive(4). It is priced at only $299.99 and is available now for pre-sale at BestBuy.com.
- The Acer Chromebook 13 CB5-311-T1UU has a 1920×1080 full HD [1920 x 1080] display, 4GB of memory and a fast 32GB Solid State Drive(4). It is priced at only $379.99 and is available now for pre-sale at Amazon.com and the Acer Store.
- The Acer Chromebook 13 CB5-311-T7NN has a 1366×768 display, 2GB of memory and a fast 16GB Solid State Drive(4). It is priced at only $279.99 and is available now for pre-sale at Amazon.com and the Acer Store.
Acer is also offering a configuration via resellers that will be sold to commercial and education customers. That model comes with a 1366×768 display, 4GB of memory, a fast 16GB Solid State Drive(4) and will be priced at $329.99.
Acer systems are backed by professional, high-quality technical support. The company’s online community at community.acer.com provides customers discussion forums, answers to frequently asked questions and the opportunity to share ideas for new and enhanced services and products.
Prices listed are manufacturer suggested retail prices and may vary by location. Applicable sales tax extra.
Q1 2014 NPD data, U.S. market.
The Acer Chromebook 13 model with the full HD 1920×1080 display provides up to 11.5 hours of battery life. The Acer Chromebook 13 model with the 1366×768 display provides up to 13 hours of battery life. Battery life as measured with Google power_LoadTest (http://www.chromium.org/chromium-os/testing/power-testing). Actual battery life varies by model, configuration (including storage capacity, RAM capacity, processor in use, display type and resolution, etc.), applications, power management settings, operating conditions, and utilized features.
More information on Google Drive on Chrome devices:https://support.google.com/chromebook/answer/2703646?p=driveoffer&rd=1
Accessible capacity varies: (MB = 1 million bytes; GB = 1 billion bytes)
2. Recently introduced Chromebooks (11.6”)
Acer Chromebook 11 laptop – The right choice for a smart buyer (features & highlights) [Acer YouTube channel, Aug 21, 2014] with Intel’s BayTrail-M (Intel Mobile Celeron) N2830 platform (availability?)
From Acer’s Chrome Devices Now Expand to Include New Chromebox CXI and Chromebook 11 [press release, Aug 21, 2014]
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Acer Chromebook 11
The Acer Chromebook 11 enhances life on-the-go with an even faster wireless connectivity and long-lasting battery life that extends productivity from day to night on a single charge. There are two models: the CB3-111 consumer model in an immaculate Moonstone White color, and the C730 commercial/education model in Granite Gray.
The Acer Chromebook 11 meets the needs of students, families, anyone on a budget, as an affordable secondary device, and for the growing number of customers who enjoy the Google ecosystem for school, work and entertainment.
Faster Connection and Long-lasting Battery
Up to 3x faster(1) connection is achieved via the latest 802.11ac wireless communication, which vastly improves coverage in distance and range. The Chromebook 11 features Bluetooth 4.0 technology and one USB 3.0 port that lets users share and send data faster. Up to 8.5 hours(2) of battery life means users can fit in plenty of work and entertainment throughout the day.
Fast Boot and Connectivity
The Intel® Celeron® N2830 processor(4), based on the Intel Bay Trail M architecture, and eMMC 16/32 GB solid-state drive helps this system boot fast(5), perform well without slowing over time. The Chromebook 11 comes with an 11.6-inch HD 1366 x 768 display, 16:9 wide aspect ratio, and Acer ComfyView™ LED backlit TFT LCD. Input/output ports include USB 3.0 and USB 2.0 ports for quick and easy data sharing and external storage, SD™ Card reader, combo headphone/speaker jack, and HDMI® port.
The Chromebook 11 (CB3-111) for consumers is slimmer than its predecessor measuring 299 x 202 x 18.65 mm with a reduced height, and weighs 1.1kg (2.43 lbs.) so it can be taken anywhere for exploring online, staying in touch, running Chrome apps and more.
The Chromebook 11 (C730) for the commercial/education with improved structural design can withstand a 60% higher drop test than the consumer model, and features a water spill proof keyboard/touchpad with drainage channel designed to tackle the higher possibilities of spills and drops in businesses and schools. This model measures 302.6 x 206.6 x 21.75 mm and weighs 1.4 kg (3.09 lbs.)
Speed, Security and Synchronicity of Acer Chrome-based Devices
The New Acer Chromebox CXI and Chromebook 11 pack all the speed, security and auto-synchronization convenience of Chrome OS.
Powerwash – Easy Factory Reset
Powerwash enables IT to quickly and easily clear all local user data stored in the Chrome device by resetting it to its original factory state. Using this feature, all data stored on the device such as files, photos, owner permissions, and saved networks, will be deleted for all accounts. After clearing this data, the IT professional is guided through the initial setup again. Resetting the device doesn’t affect the accounts themselves, or any data synced to these accounts.
Always Up to Date, Easy to Use
IT professionals will find that it’s simple to control a fleet of Chrome devices via the web-based Google Management Console, which makes it possible to deploy an app from 1 to thousands of Chrome-based devices with a single click of a button. The OS and all downloaded applications are automatically updated every six weeks, saving IT staff’s time and assuring users the freshest software and security features.
Acer’s Chrome devices come with pre-installed web apps and over 30,000 additional apps, themes and extensions on the Chrome Web Store. Since all applications run within the browser, there is little to no computer management required.
Acer’s Chrome devices are easy to use. After the user signs into Chrome with a Google account, they’re immediately immersed in the Google ecosystem and signed into Google services. Their bookmarks, history and settings are synced across all of their devices and computers running Chrome. Once logged in, they can surf the Internet with the Chrome browser, read and send emails from Gmail, search the web with Google Search, create documents, spreadsheets, presentations and more with Google Drive, as well as watch videos from YouTube, etc.
Fun to Share, Easy to Protect
Chrome devices are simple to use and ideal for sharing by multiple users, such as families, schools or at different shifts at a business. Users can log into their own account to access Gmail, Docs, website bookmarks and other information. Storage on Google Drive 4 protects files, documents, and photos safely in the cloud, and ensures that the most current version of the file or document is always available and safe, even if the Chrome device is lost or stolen. Plus, users of Acer Chrome devices can view, edit, create and collaborate on-line and off-line with a growing number of programs, such as Office documents and Gmail.
Layers of Tight Security
Multiple layers of security features including data encryption and verified boot defend the device against online threats, malware and viruses. Every time the Chrome OS boots, it checks the integrity and validity of system files. If it detects any anomaly or unauthorized change, the system will restore from a prior backup. User and system files are stored on separate partitions that keep data secure and make restoration from a backup simple. Individual user’s data is encrypted automatically and protected by the TPM 1.2 chip, which generates and stores secure cryptographic keys, enabling IT professionals to read data from a stolen Chrome device.
Via individual accounts, data is kept safe when the device is used by multiple users. Storage on Google Drive safeguards files, documents, and photos in the cloud, and ensures that the most current version is always available. IT staff will also appreciate that the Acer Chromebox CXI has a Kensington lock to secure them to a desk or mobile cart.
(1) Based on a IEEE 802.11ac draft specification. Actual speed will vary based on range, connection rate, site conditions, size of network, and other factors.
(2) Battery life may vary depending on model and configuration. Based on Google power_LoadTest.
(3) 330 ml of liquid water spillage resistant keyboard and touchpad design on Acer Chromebook 11 – C730 only.
(4) Accessible capacity varies: (MB = 1 million bytes; GB = 1 billion bytes).
(5) Reg: Boots up under 10 seconds. Source: Chromium OS Fast Boot.
Lenovo N20/N20P [11.6”] Chromebook hands-on [SlashGear YouTube channel, May 5, 2014] !! The N20p comes with a 300-degree hinge that allows the screen to be turned around for using the notebook in all-touch mode!! with Intel’s “BayTrail-M” [Mobile] Celeron N2930 or N2830 platform, available beginning in July and August, respectively
Lenovo Breaks The Mold By Going Multimode On Its First Consumer Chromebook [press release, May 6, 2014]
Portfolio offers thin and light designs and breakthrough dual mode, touch experience
- N20 Chromebook in clamshell design offers familiar laptop feel with choice features
- N20p Chromebook features an HD 10-point multitouch display and easily converts from Laptop to Stand mode for added flexibility and new ways to use it
Lenovo(HKSE: 992) (ADR: LNVGY) today announced Lenovo’s first consumer Chromebooks, the N20 Chromebook and N20p Chromebook. These devices offer consumers choices of two ways to enjoy the Chrome experience in a thin and light form factor with a set of comprehensive technologies – all at an unbelievably affordable price starting at $279. While the N20 provides the familiar comfort of a traditional laptop, the N20p Chromebook breaks the mold for Chromebooks with its innovative multimode design featuring Laptop and Stand modes.
These new additions complement Lenovo’s Chromebook family, which includes the ThinkPad 11e Chromebook and the ThinkPad YOGA 11e Chromebook, built with the needs of education customers in mind.
Fusing Innovative Hardware
Designed for maximum portability, both Chromebooks are thin and light at less than 17.9mm and weighing less than 1.4 kg. With an 11.6-in 1366×768 HD screen, users can comfortably see their work and type by using the full-sized keyboard with its oversized trackpad and attractive cool-touch palmrest.
While the N20 Chromebook features a traditional laptop design, the multimode N20p Chromebook’s keyboard flexes 300° backward to convert from Laptop mode to Stand mode. Stand mode gives users a new way for watching videos up close and interacting with the 10-finger touchscreen for playing games and browsing.
With up to eight hours of battery life1 and powered by an Intel® Celeron processor with integrated graphics, users can quickly and seamlessly boot the Chromebook and immediately begin their task, whether it’s watching videos, video chatting using the high definition web cam, listening to music, surfing the web and more without bringing their power cord along. They can also stay constantly connected with its WiFi and Bluetooth 4.0. The Chromebooks also come with up to 16 GB internal and up to 100 GB of free cloud storage from Google Drive for storing digital content.
The Chrome Experience
Combining the Chrome experience with Lenovo’s innovative multimode Chromebook design offers an unmatched value for consumers. With the Chrome operating system, the Chromebooks boot within seconds. Chrome offers fast, automatic updates and tens of thousands of apps available via the Chrome Web Store.
Users can work on their N20 Chromebook and N20p Chromebook offline writing email on Gmail and creating documents with Google Docs. To facilitate working with other people and devices, the Chromebooks allow for opening, editing and sharing Microsoft Word and Excel files. Users can even share their Chromebook with someone else through a guest’s personal Google account or by enabling Guest Mode, and they can enable monitoring of children’s web browsing with supervised user profiles. With the Chromebooks, users can print anywhere via Google Cloud Print, and they can employ remote desktop access to access software on their machine.
Quote
“Our first consumer Chromebooks perfectly complement people’s changing mobile digital lifestyles,” said Dilip Bhatia, vice president, worldwide marketing and design, PC Group, Lenovo. “Equipped with thousands of apps, the N20 and N20p Chromebooks are also fast, secure and incredibly simple for anyone to use and manage. With touch and two unique modes on the N20p Chromebook, users are getting a great technology experience at a handsome price.”
Pricing and Availability2
Pricing for models of the N20 Chromebook and N20p Chromebook start at $279 and $329, respectively. They will be available beginning in July and August, respectively, via Lenovo retailers and www.lenovo.com.
ASUS C200 [11.6”] Chromebook Review. Detailed. HQ. [Steve Paine YouTube channel, Aug 4, 2014] with Intel’s BayTrail-M (Intel Mobile Celeron) [N2830] platform, was first available in U.S. since May 6, 2014 (Amazon) and as of Sept 7. its MRP is $249 while you can buy it on Amazon for $230
See also: Introducing the New ASUS Chromebooks C200 and C300 [press release, May 6, 2014] where it was stated that:
… The ASUS Chromebook C200 and C300 will begin shipping in the US at the end of June 2014 with a starting price at $249.99. …
New Chromebooks: in more shapes, sizes and colors [Google Chrome Blog, May 6, 2014]
Spring has finally arrived in the U.S. And with the new growth the season brings, we’re happy to expand our Chromebook family. Together with Intel, today we’re announcing a new lineup of Chromebooks with Intel inside from leading manufacturers Acer, Asus, Dell, HP, Lenovo, LG and Toshiba—spanning an entire range of shapes, sizes, colors and configurations.
Lenovo’s N20p Chromebook and Thinkpad YOGA 11e Chromebook offer options for touchscreen and hinge designs that enable tablet or tented-angle usage, so they’re just as easy to use at your desk or coffee table, on your lap or at school.
ASUS is following the success of their Chromebox (now the most popular desktop on Amazon.com) by introducing two new laptops: The ASUS C200 Chromebook (11-inch) and ASUS C300 Chromebook (13-inch).
New versions of the Dell Chromebook 11 and the Acer C720 Chromebook will be powered by Intel’s Core i3 processor, which packs the additional performance to help you get things done faster. These new Chromebooks, along with a new 13-inch Toshiba model, a Chromebox from HP, and the LG Chromebase (the first all-in-one computer running Chrome OS), will be available in retail over the next few months.
3. Gartner Says Chromebook Sales Will Reach 5.2 Million Units in 2014 [press release, Aug 11, 2014]
Chromebook Sales Expected to Nearly Triple by 2017
In 2014, Sales to Consumers Will Account for Over Half of All Chromebook Sales
Sales of Chromebooks* will reach 5.2 million units in 2014, a 79 percent increase from 2013, according to Gartner, Inc. By 2017, sales of Chromebooks are set to nearly triple to reach 14.4 million units.
“Competition in the Chromebook market is intensifying as more vendors launch Chromebooks, with eight models in the market in 2014,” said Isabelle Durand, principal analyst at Gartner. “Now that the PC market is no longer growing strongly, vendors are searching for new business opportunities. They launched Chromebooks to revive interest in sub-$300 portable PCs once the netbook bubble had burst.”
Demand for Chromebooks is mainly driven by the education sector in the U.S. Gartner estimates that the education sector accounted for nearly 85 percent of Chromebook sales in 2013. In addition, of the 2.9 million Chromebooks sold during 2013, 82 percent were sold in North America, making it the major market for Chromebooks globally.
While Chromebooks are primarily used by the education sector, they will also have a place in businesses for specific workers, such as staff in banking, financial services, estate agents and hotel receptionists. “So far, businesses have looked at Chromebooks, but not bought many,” said Ms. Durand. “By adopting Chromebooks and cloud computing, businesses can benefit; they can shift their focus from managing devices to managing something much more important — their data.”
These devices also encourage more collaboration and sharing of content. As more users work collaboratively in the cloud, collaborative working practices are likely to become more common which may further increase the appeal of Chromebooks and similar devices.
In 2011, Samsung and Acer, very consumer-focused vendors, were the first vendors to invest in Chromebooks, and were the two dominant leaders in the market in 2013 (see Figure 1) “While there is less presence in the business market, and a limited product portfolio for midsize businesses, Chromebooks could open doors to the business market,” said Ms. Durand.
Acer’s early lead in the Chromebook space you could understand from my earlier Leading PC vendors of the past: Go enterprise or die! [Nov 7, 2013] post. Meanwhile Samsung earliest lead was documented in the very end of my Nexus 7: Google wanted it in 4 months for $199/$245, ASUS delivered + Nexus Q (of Google’s own design and manufacturing) added for social streaming from Google Play to speakers and screen in home under Android device control [June 28, 2012] post. Figure 1. Chromebook Vendors’ Shares of Unit Sales to End Users, Worldwide, 2013
Source: Gartner (July 2014)
By selling 1.7 million units in 2013, Samsung led the Chromebook market globally. It was especially dominant in the education market, having the most popular devices in primary and secondary schools. Acer, which had a 21.4 percent market share in 2013, designs Chromebooks with a consistent focus on delivering the best value for money. It uses Intel, rather than ARM-based, CPUs because its target consumers are price-sensitive.
HP was the No. 3 vendor, with a 6.8 percent share of Chromebook shipments, and Lenovo (which did not enter the market until last year) accounted for 6.7 percent of shipments in 2013. HP was the only vendor to launch a Chromebook with a 14-inch screen. HP positions itself as a provider of solutions and services for businesses, and its large installed customer base in the business and education markets should provide it with a strong competitive advantage in the Chromebook market going forward. Lenovo’s Chromebooks are very rugged, compared with the competition, and therefore ideal for primary and secondary school pupils. However, Lenovo needs to manage its devices portfolio in such a way as to avoid selling so many Chromebooks that it undermines sales of its other ThinkPads — which provide better margins.
Chromebooks will remain a niche market during the next five years. To reach a wider audience, vendors need to offer better features that address cloud-based usage patterns: faster connectivity, faster memory access, faster and larger solid-state drives, and strong user support in the education, business and consumer segments. “Making a competitive Chromebook is not just a matter of hardware and price; what is most important is to show how the device’s cloud-based architecture provides genuine advantages to users,” said Ms. Durand.
More detailed analysis is available in the report “Competitive Landscape: Chromebooks, Worldwide.” The report is available on Gartner’s website at http://www.gartner.com/document/2811820.
E-Ink Innovations and new commercial products at IFA 2014
E-Ink Innovations @ IFA 2014 [lesen.net YouTube channel, Sept 5, 2014]
New commercial products:
- Sony
- Alcatel E-Ink Cover [SmartCover] –> E-Card (or TCL Phone Cover)
1. Sony
Sony expands SmartWear Experience range with two new additions for Lifelog – SmartBand Talk and SmartWatch 3 [Sony Mobile press release, Sept 3, 2014]
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SmartWear Experience is Sony’s vision for smart, wearable technology founded on three principles: lifelogging, flexible style and intelligent notifications
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SmartBand Talk is a powerful lifelogger, bringing call handling and voice control from your wrist, with an always-on curved 1.4” e-paper display
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SmartWatch 3 is the first smartwatch specifically designed for the latest Android Wear updates
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Desktop web interface, and open API for Lifelog app later in 2014, bringing new experiences and further opportunity for personalisation
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Announcement of Roxy collaboration for limited edition SmartBand SWR10 styles
Sony Mobile today announced the addition of two new products to its SmartWear Experience range, Sony SmartBand Talk and SmartWatch 3. Both talk to the popular Lifelog, the accompanying app designed to help you understand more about the way to live and move, so you can improve and enrich your life.
SmartWear from Sony – waterproof* wearable technology [Sony Experia YouTube channel, Sept 3, 2014]
Looking for innovative wearable tech? SmartBand, SmartBand Talk, and SmartWatch 3 are waterproof* and wearable 24/7. Log your life, smash your fitness goals, and automatically track activities. The sleek and durable designs in a range of contemporary colours mean you stay stylish – wherever you are, whatever the weather.SmartWatch 3 from Sony – The stylish way to handle music, calls and life logging.
The time has come to wear Android technology on your wrist. A beautiful stainless steel silver core unit lies within the changeable wrist straps, so SmartWatch 3 changes as often as your wardrobe does. Experience real time life logging and the power to handle messages and calls even when your hands are full. With waterproof* durability, SmartWatch 3 will even work come rain or shine. It’s here, it’s waiting and it’s all in the details.Keep up with your life with the Lifelog Android app from Sony
Connect your Sony SmartWear to the innovative Lifelog app on your Xperia smartphone, then automatically track your activities day and night. Whether you’re walking, running, or even climbing stairs, Lifelog tracks your movements, communications, entertainment and physical activity then lets you look back on the day to see where you went and how you got there – including pictures you took and music you listened to. Why track only steps and calories when you can log your whole day?SmartBand Talk – waterproof* wearable technology from Sony
SmartBand Talk from Sony doesn’t just make great arm candy, it can also handle calls, activity tracking, and voice commands. Why settle for good tech, when you have have great tech?Sony Smartband Talk – innovative wearable technology and call handling
Experience the innovative freedom of wearable waterproof technology with Sony Smartband Talk. Equipped with intelligent Lifelog technology that tracks your activity 24/7, a smart E-Ink display and voice control straight from your wrist. Take calls on the run, view appointments at a glance and listen to your favourite music, hands-free.“Life is a journey, and journeys are made up of stories and experiences that define you – this is the underlying principle for Lifelog, the Android app at the heart of our SmartWear Experience. We’re going beyond mere fitness tracking and number crunching, to help you log and preserve those emotional moments that matter” said Kunimasa Suzuki, President and CEO, Sony Mobile Communications. ”As a pioneer of smart and wearable technology, SmartBand Talk, SmartWatch 3 and Lifelog don’t merely affirm Sony’s leadership in the space, but as the innovators who dare to be different – bringing the world choice; products and services no else can, or will.”
SmartBand Talk – a powerful lifelogging wearable, with intuitive features
SmartBand Talk is a powerful lifelogger, built for users who live life to the fullest.
With its built-in microphone and speaker, SmartBand Talk comes equipped with a short call function so you can talk into it and hear your caller, with HD Voice support – perfect for when you’re on the move or your phone is out of reach. Through Sony’s integrated Voice Control1technology, you can also assign your own sounds to life bookmarks and use your voice to carry out specific smartphone operations.
SmartBand Talk’s curved, always-on 1.4” e-paper display is a fresh creative approach, based on consumer feedback. It’s low-power but highly visible and clear; you can monitor Lifelog activity, view notifications and the time at a glance.
New built-in accelerometer and altimeter sensor technology feels how you move – and how much – to provide an accurate overview of your daily physical activity; whether it be walking, running or climbing. You can see how active you were and how you have been communicating, as it pulls all of your information from your smartphone and then enables you to view it on its e-paper display screen, wherever and whenever you like.
As you’d expect, SmartBand Talk is waterproof2 (IP68 rated), and launch styles will include Black and White, with extra vibrant colours available later in the year – so something for everyone, whether blending in with your work clothes or a fun accessory to a casual outfit, allowing you to express your individual style.
SmartWatch 3 – Sony’s latest generation “smartwatch”, powered by Android Wear
After leading the market since 2007, SmartWatch 3 is Sony’s latest generation SmartWatch, but the first specifically designed for the latest Android Wear updates in close collaboration with Google. This partnership matches Sony’s leadership in smart, wearable products with Google’s software and platform expertise to create a unique wearable experience founded on both hardware and software innovation.
Android Wear organizes your information, suggests what you need, and shows it to you before you even ask. You can get messages from your friends, appointment notifications, and weather updates at a glance. It could be flight information, tips based on your interests or messages of any kind, so user input is seldom necessary. But if you need to interact with Android Wear, voice is easiest way.
Even without your Android smartphone, SmartWatch 3 is a fun and useful accessory with impressive standalone functionality. The built-in microphone, and Accelerometer, Compass, Gyro and GPS sensor technology means more accurate, more powerful lifelogging.
SmartWatch 3 offers significant step ups from SmartWatch 2, including a 1.6” 320×320 TFT LCD Transflective display for visibility in bright sunlight, set within a stainless steel back panel, for a premium look and feel. It is of course waterproof, rated IP683 – and charges via a standard microUSB port.
It has a built-in 4GB local memory, that means you can sync playlists, and simply connect with a Bluetooth headset to listen. You can do this before a run, leaving the smartphone at home and still have great music offline – you can also track that run with GPS and Lifelog.
It will be available in Classic (Black) and Sport (Lime) editions, with extra colour straps available in Pink and White after launch.
Lifelog – a personal Android application, that captures and tells your story
Downloadable from the Google Play Store, Lifelog is a fun Android app built to enable you to set and achieve goals, bookmark memorable moments, and revisit memories any time, so that you get to know yourself better.
SmartBand Talk and SmartWatch 3 both enable and present lifelogging activity and data on the wrist, but also connect to the application on your Android smartphone via Bluetooth® and NFC, once you connect to your Sony Entertainment Network3 account.
Sony is previewing a new web interface login for Lifelog, accessible from the Sony Mobile website later this year, designed to give users even more visibility and control over their lifestyle data. And, during 2014, Sony will open up the API for partners to integrate services with Lifelog or build completely fresh experiences.
Sony outlined that together with accessories brand Proporta, it would soon share SmartBand SWR10 collections featuring licensed designs from leading labels, Ted Baker and Barbour.
Sony also introduced a new collaboration with famous and popular lifestyle brand – Roxy, the female surf, snowboard, clothing and accessories brand – to bring limited edition SmartWear styles to market later this year.
SmartBand Talk and SmartWatch 3 – the fashionable new additions to Sony’s SmartWear Experience range will launch later in Autumn 2014.
2. Alcatel E-Ink Cover [SmartCover] –> E-Card (or TCL Phone Cover)
From ALCATEL ONETOUCH unveils the [6” phablet] HERO – their headline act at IFA 2013 [press release, Sept 4, 2013]
Extend your display with the E Ink Cover. Read newspapers and magazines on a second screen with this fresh digital experience. The technology enables users to read as if physical ink and paper on their mobile device with the stable image and wider viewing angle.
E Ink SmartCover [prototype] for Alcatel One Touch Hero [ARMdevices.net YouTube channel, Sept 16, 2013]
From ALCATEL ONETOUCH unveils the HERO 2 [press release, Sept 4, 2014]
HERO 2: the centre of a smart ecosystem built to users’ needs
With a host of companion devices, HERO 2 adapts to every need. It is the centre of an ecosystem of creative connected devices that users can carry, put on their desk or connect to their TV. An array of MagicFlip covers provide customised capabilities: MagicFlip DJ for music, MagicFlip LED lights up with information about missed calls, alerts or the time.
With the compact companion device Sidekick 2, users can remotely control TV, music and more. It also acts as an extension to users’ phones, allowing them to access messages, contact lists and more. The portable E-Card allows users to read notes, maps, e-books with the comfort of paper. The SmartBook functions as a smartphone in laptop form, while TVLink connects the HERO 2 to larger screens wirelessly.
With these features, accessories and companion devices, ALCATEL ONETOUCH ensures a truly versatile experience through connectivity to multiple screens. Everyone can invent their own personalized HERO 2, and unleash their unique creativity.
The HERO 2 will be available on the market in September 2014.
Reading comics with E-Card [Michael Zhou YouTube channel, July 2, 2014]
2014 H1 changes on the Worldwide Tablet market
Versus as it was presented in The lost U.S. grip on the mobile computing market, including not only the device business, but software development and patterns of use in general [this same blog, April 14, 2014]:
Source: The Tablet Market Ticks Up In The Second Quarter
With White Box Shipments Leading The Way [Business Insider, July 25, 2014]
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The global tablet market ticked up in the second quarter of 2014, although growth is still near the market’s historical low.
- Shipments hit about 44.3 million during the period, yielding year-over-year growth of 11%.
While an improvement from the previous quarter, consider that the tablet market had year-over-year growth of nearly 80% in the same quarter just a year ago.
- Although it lead all vendors with about 27% market share, Apple’s iPad shipments declined 9% year-over-year during the period. That marks the second consecutive quarter in which iPad shipments have declined.
- Samsung’s tablet shipments grew a paltry 1% for the period to hit 8.5 million units in the second quarter. That is an enormous slowdown compared to the growth rates it was achieving just a year ago. In the second quarter of 2013, Samsung tablet shipments grew 300% year-over-year.
- Both Apple and Samsung lost market share during the quarter. Apple’s leading market share fell from 33% to 27% while Samsung’s dipped two percentage points to 17%.
- “White-box” vendors = 41% of market
Worldwide Tablet Market Grows 11% in Second Quarter on Shipments from a Wide Range of Vendors, According to IDC [IDC press release, July 24, 2014]
The worldwide tablet grew 11.0% year over year in the second quarter of 2014 (2Q14) with shipments reaching 49.3 million units according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Although shipments declined sequentially from 1Q14 by -1.5%, IDC believes the market will experience positive but slower growth in 2014 compared to the previous year.
“As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles,” said Jean Philippe Bouchard, IDC Research Director for Tablets. “We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market.”
Despite declining shipments of its iPad product line, Apple managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter. Following a strong first quarter, Samsung struggled to maintain its momentum and saw its market share slip to 17.2% in the second quarter. Lenovo continued to climb the rankings ladder, surpassing ASUS and moving into the third spot in the tablet market, shipping 2.4 million units and grabbing 4.9% markets share. The top 5 was rounded out by ASUS and Acer, with 4.6% and 2.0% share, respectively. Share outside the top 5 grew to an all time high as more and more vendors have made inroads in the tablet space. By now most traditional PC and phone vendors have at least one tablet model in the market, and strategies to move bundled devices and promotional offerings have slowly gained momentum.
“Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Now we are seeing growth amongst the smaller vendors and a levelling of shares across more vendors as the market enters a new phase.”
Worldwide Tablet Shipments Miss Targets as First Quarter Experiences Single-Digit Growth, According to IDC [IDC press release, May 1, 2014]
Worldwide tablet plus 2-in-1 shipments slipped to 50.4 million units in the first calendar quarter of 2014 (1Q14) according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. The total represents a sequential decline of -35.7% from the high-volume holiday quarter and just 3.9% growth over the same period a year ago. The slowdown was felt across operating systems and screen sizes and likely points to an even more challenging year ahead for the category.
“The rise of large-screen phones and consumers who are holding on to their existing tablets for ever longer periods of time were both contributing factors to a weaker-than-anticipated quarter for tablets and 2-in-1s,” said Tom Mainelli, IDC Program Vice President, Devices and Displays. “In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments.”
Apple maintained its lead in the worldwide tablet plus 2-in-1 market, shipping 16.4 million units. That’s down from 26.0 million units in the previous quarter and well below its total of 19.5 million units in the first quarter of 2013. Despite the contraction, the company saw its share of the market slip only modestly to 32.5%, down from the previous quarter’s share of 33.2%. Samsung once again grew its worldwide share, increasing from 17.2% last quarter to 22.3% this quarter. Samsung continues to work aggressively with carriers to drive tablet shipments through attractively priced smartphone bundles. Rounding out the top five were ASUS (5%), Lenovo (4.1%), and Amazon (1.9%).
“With roughly two-thirds share, Android continues to dominate the market,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Although its share of the market remains small, Windows devices continue to gain traction thanks to sleeper hits like the Asus T100, whose low cost and 2-in-1 form factor appeal to those looking for something that’s ‘good enough’.”
Digitimes Research: Global tablet shipments reach 55.06 million units in 2Q14 [press release, July 23, 2014]
There were 55.06 million tablets shipped globally in the second quarter of 2014, decreasing 4.5% on quarter but increasing 17.9% on year, according to Digitimes Research.
The shipments consisted of 14.1 million iPads, down 10% on quarter, and 18.96 million units launched by vendors other than Apple, down 12.7% on quarter. Additionaly, 22.3 million white-box units were shipped in the second quarter.
Shipments of small-size Wi-Fi-enabled units in particular slowed down in the second quarter and the time period was also a slow season for shipments. Supply chains also faced yield issues and Samsung saw less-than-expected shipments for its 8-inch tablets. Tablets sized 10-inch and above have seen shipment increases since fourth-quarter 2014.
Taiwan tablet makers meanwhile surpassed 20 million in shipments for brand tablets during the second quarter, which made up 60% of overall brand tablet shipments during the time period, added Digitimes Research.
Digitimes Research: Global tablet shipments drop 30% sequentially in 1Q14 [press release, April 23, 2014]
Global tablet shipments reached only 58.56 million units in the first quarter of 2014, down almost 30% sequentially, but up 4.6% on year despite Samsung Electronics trying to boost both its high-end and entry-level tablet shipments and Lenovo pushing shipments to meet its fiscal 2013 targets. Seasonality, Apple seeing weaker sales, and the tablet market growing mature were also factors that affected shipment performance, according to Digitimes Research.
Shipments of iPads suffered both on-year and sequential drops to reach 15.85 million units in the first quarter. Non-iPad tablet shipments were 22.31 million units, down 20% sequentially, but up over 30% on year thanks to strong demand for Samsung, Lenovo and Asustek’s Windows-based models. White-box tablet shipments reached only 20.4 million units due to seasonality and labor shortages during the Lunar New Year holidays.
Apple and Samsung remained the top-two vendors in the first quarter, but the two players’ market share gap was less than 6pp. Lenovo was the third-largest vendor, followed closely by Asustek Computer in fourth. Amazon and Google dropped to number seven and ten.
Taiwan ODMs shipped 22.15 million tablets together in the first quarter, accounting for less than 60% of global shipments. The largest maker, Foxconn Electronics (Hon Hai Precision Industry), and second-largest Pegatron Technology both suffered significant shipment drops due to lower-than-expected demand for iPad. Quanta saw increased shipments in the quarter because of Asustek’s T100 tablet, and returned to being the third-largest maker in Taiwan. Compal Electronics’ shipments suffered a sharp decline because Amazon’s Kindle Fire range is approaching the end of its lifecycle, while Acer is turning to cooperate with China-based makers, Digitimes Research‘s figures showed.
Digitimes Research: Global white-box tablet shipments down in 1Q14 [press release, May 12, 2014]
There were 20.4 million white-box tablets shipped globally in the first quarter of 2014, decreasing by 27.4% on quarter and by 2.4% on year, according to Digitimes Research.
The decrease in shipments was mainly because most white-box vendors are based in China and there were fewer working days in the first quarter due to the Lunar New Year holidays, Digitimes Research pointed out.
Of the shipments, 7-inch models accounted for 70.5%, 7.85/7.9-inch ones 21.3%, 8- to 9-inch ones 4.2%, above 9- to 10-inch 2.9%, above 10-inch 1.1%.
Due to strong demand in emerging markets including India, Indonesia, Thailand, Russia and Eastern Europe, global white-box tablet shipments in the second quarter of 2014 will increase 14.2% on quarter and 45.6% on year to 23.3 million units.
2014 H1 changes on the Consumer Tablet Market in China
Versus as it was presented in Section I. of The lost U.S. grip on the mobile computing market, including not only the device business, but software development and patterns of use in general [this same blog, April 14, 2014]
Satya Nadella on “Digital Work and Life Experiences” supported by “Cloud OS” and “Device OS and Hardware” platforms–all from Microsoft
Update: Gates Says He’s Very Happy With Microsoft’s Nadella [Bloomberg TV, Oct 2, 2014] + Bill Gates is trying to make Microsoft Office ‘dramatically better’ [The Verge, Oct 3, 2014]
This is the essence of Microsoft Fiscal Year 2014 Fourth Quarter Earnings Conference Call(see also the Press Release and Download Files) for me, as the new, extremely encouraging, overall setup of Microsoft in strategic terms (the below table is mine based on what Satya Nadella told on the conference call):
These are extremely encouraging strategic advancements vis–à–vis previously publicized ones here in the following, Microsoft related posts of mine:
- Microsoft Surface Pro 3 is the ultimate tablet product from Microsoft. What the market response will be? [this same blog, May 21, 2014]
- What Microsoft will do with the Nokia Devices and Services now taken over, but currently producing a yearly loss rate of as much as $1.5 billion? [this same blog, April 29, 2014]
- Microsoft BUILD 2014 Day 2: “rebranding” to Microsoft Azure and moving toward a comprehensive set of fully-integrated backend services [this same blog, April 27, 2014]
- Microsoft is transitioning to a world with more usage and more software driven value add (rather than the old device driven world) in mobility and the cloud, the latter also helping to grow the server business well above its peers [this same blog, April 25, 2014]
- Intel’s desperate attempt to establish a sizeable foothold on the tablet market until its 14nm manufacturing leadership could provide a profitable position for the company in 2016 [this same blog, April 27, 2014]
- Intel CTE initiative: Bay Trail-Entry V0 (Z3735E and Z3735D) SoCs are shipping next week in $129 Onda (昂达) V819i Android tablets—Bay Trail-Entry V2.1 (Z3735G and Z3735F) SoCs might ship in $60+ Windows 8.1 tablets from Emdoor Digital (亿道) in the 3d quarter [this same blog, April 11, 2014]
- Enhanced cloud-based content delivery services to anyone, on any device – from Microsoft (Microsoft Azure Media Services) and its solution partners [this same blog, April 8, 2014]
- Microsoft BUILD 2014 Day 1: new and exciting stuff for MS developers [this same blog, April 5, 2014]
- IDF14 Shenzhen: Intel is levelling the Wintel playing field with Android-ARM by introducing new competitive Windows tablet price points from $99 – $129 [this same blog, April 4, 2014]
- Microsoft BUILD 2014 Day 1: consistency and superiority accross the whole Windows family extended now to TVs and IoT devices as well—$0 royalty licensing program for OEM and ODM partners in sub 9” phone and tablet space [this same blog, April 2, 2014]
- An upcoming new era: personalised, pro-active search and discovery experiences for Office 365 (Oslo) [this same blog, April 2, 2014]
- OneNote is available now on every platform (+free!!) and supported by cloud services API for application and device builders [this same blog, March 18, 2014]
- View from Redmond via Tim O’Brien, GM, Platform Strategy at Microsoft [this same blog, Feb 21, 2014]
- “Cloud first”: the origins and the current meaning [this same blog, Feb 18, 2014]
- “Mobile first”: the origins and the current meaning [this same blog, Feb 18, 2014]
- Microsoft’s half-baked cloud computing strategy (H1’FY14) [this same blog, Feb 17, 2014]
- The first “post-Ballmer” offering launched: with Power BI for Office 365 everyone can analyze, visualize and share data in the cloud [this same blog, Feb 10, 2014]
- John W. Thompson, Chairman of the Board of Microsoft: the least recognized person in the radical two-men shakeup of the uppermost leadership [this same blog, Feb 6, 2014]
- The extraordinary attempt by Nokia/Microsoft to crack the U.S. market in terms of volumes with Nokia Lumia 521 (with 4G/LTE) and Nokia Lumia 520 [this same blog, Jan 18, 2014]
- 2014 will be the last year of making sufficient changes for Microsoft’s smartphone and tablet strategies, and those changes should be radical if the company wants to succeed with its devices and services strategy [this same blog, Jan 17, 2014]
- Will, with disappearing old guard, Satya Nadella break up the Microsoft behemoth soon enough, if any? [this same blog, Feb 5, 2014]
- Microsoft products for the Cloud OS [this same blog, Dec 18, 2013]
- Satya Nadella’s (?the next Microsoft CEO?) next ten years’ vision of “digitizing everything”, Microsoft opportunities and challenges seen by him with that, and the case of Big Data [this same blog, Dec 13, 2013]
- Leading PC vendors of the past: Go enterprise or die! [this same blog, Nov 7, 2013]
- Microsoft could be acquired in years to come by Amazon? The joke of the day, or a certain possibility (among other ones)? [this same blog, Sept 16, 2013]
- The question mark over Wintel’s future will hang in the air for two more years [this same blog, Sept 15, 2013]
- The long awaited Windows 8.1 breakthrough opportunity with the new Intel “Bay Trail-T”, “Bay Trail-M” and “Bay Trail-D” SoCs? [this same blog, Sept 14, 2013]
- How the device play will unfold in the new Microsoft organization? [this same blog, July 14, 2013]
- Microsoft reorg for delivering/supporting high-value experiences/activities [this same blog, July 11, 2013]
- Microsoft partners empowered with ‘cloud first’, high-value and next-gen experiences for big data, enterprise social, and mobility on wide variety of Windows devices and Windows Server + Windows Azure + Visual Studio as the platform [this same blog, July 10, 2013]
- Windows Azure becoming an unbeatable offering on the cloud computing market [this same blog, June 28, 2013]
- Proper Oracle Java, Database and WebLogic support in Windows Azure including pay-per-use licensing via Microsoft + the same Oracle software supported on Microsoft Hyper-V as well [this same blog, June 25, 2013]
- “Cloud first” from Microsoft is ready to change enterprise computing in all of its facets [this same blog, June 4, 2013]
I see, however, particularly challenging the continuation of the Lumia story with the above strategy, as with the previous, combined Ballmer/Elop(Nokia) strategy the results were extremely weak:
Worthwhile to include here the videos Bloomberg was publishing simultaneously with Microsoft Fourth Quarter Earnings Conference Call:
Inside Microsoft’s Secret Surface Labs [Bloomberg News, July 22, 2014]
Will Microsoft Kinect Be a Medical Game-Changer? [Bloomberg News, July 22, 2014]
Why Microsoft Puts GPS In Meat For Alligators [Bloomberg News, July 22, 2014]
To this it is important to add: How Pier 1 is using the Microsoft Cloud to build a better relationship with their customers [Microsoft Server and Cloud YouTube channel, July 21, 2014]
as well as:
Microsoft Surface Pro 3 vs. MacBook Air 13″ 2014 [CNET YouTube channel, July 21, 2014]
Surface Pro 3 vs. MacBook Air (2014) [CTNtechnologynews YouTube channel, July 1, 2014]
In addition here are some explanatory quotes (for the new overall setup of Microsoft) worth to include here from the Q&A part of Microsoft’s (MSFT) CEO Satya Nadella on Q4 2014 Results – Earnings Call Transcript [Seeking Alpha, Jul. 22, 2014 10:59 PM ET]
…
Mark Moerdler – Sanford Bernstein
Thank you. And Amy one quick question, we saw a significant acceleration this quarter in cloud revenue, or I guess Amy or Satya. You saw acceleration in cloud revenue year-over-year what’s – is this Office for the iPad, is this Azure, what’s driving the acceleration and how long do you think we can keep this going?
Mark, I will take it and if Satya wants to add, obviously, he should do that. In general, I wouldn’t point to one product area. It was across Office 365, Azure and even CRM online. I think some of the important dynamics that you could point to particularly in Office 365; I really think over the course of the year, we saw an acceleration in moving the product down the market into increasing what we would call the mid-market and even small business at a pace. That’s a particular place I would tie back to some of the things Satya mentioned in the answer to your first question.
Improvements to analytics, improvements to understanding the use scenarios, improving the product in real-time, understanding trial ease of use, ease of sign-up all of these things actually can afford us the ability to go to different categories, go to different geos into different segments. And in addition, I think what you will see more as we initially moved many of our customers to Office 365, it came on one workload. And I think what we’ve increasingly seen is our ability to add more workloads and sell the entirety of the suite through that process. I also mentioned in Azure, our increased ability to sell some of these higher value services. So while, I can speak broadly but all of them, I think I would generally think about the strength of being both completion of our product suite ability to enter new segments and ability to sell new workloads.
The only thing I would add is it’s the combination of our SaaS like Dynamics in Office 365, a public cloud offering in Azure. But also our private and hybrid cloud infrastructure which also benefits, because they run on our servers, cloud runs on our servers. So it’s that combination which makes us both unique and reinforcing. And the best example is what we are doing with Azure active directory, the fact that somebody gets on-boarded to Office 365 means that tenant information is in Azure AD that fact that the tenant information is in Azure AD is what makes EMS or our Enterprise Mobility Suite more attractive to a customer manager iOS, Android or Windows devices. That network effect is really now helping us a lot across all of our cloud efforts.
…
Keith Weiss – Morgan Stanley
Excellent, thank you for the question and a very nice quarter. First, I think to talk a little bit about the growth strategy of Nokia, you guys look to cut expenses pretty aggressively there, but this is – particularly smartphones is a very competitive marketplace, can you tell us a little bit about sort of the strategy to how you actually start to gain share with Lumia on a going forward basis? And may be give us an idea of what levels of share or what levels of kind unit volumes are you going to need to hit to get to that breakeven in FY16?
Let me start and Amy you can even add. So overall, we are very focused on I would say thinking about mobility share across the entire Windows family. I already talked about in my remarks about how mobility for us even goes beyond devices, but for this specific question I would even say that, we want to think about mobility not just one form factor of a mobile device because I think that’s where the ultimate price is.
But that said, we are even year-over-year basis seen increased volume for Lumia, it’s coming at the low end in the entry smartphone market and we are pleased with it. It’s come in many markets we now have over 10% that’s the first market I would sort of say that we need to track country-by-country. And the key places where we are going to differentiate is looking at productivity scenarios or the digital work and life scenario that we can light up on our phone in unique ways.
When I can take my Office Lens App use the camera on the phone take a picture of anything and have it automatically OCR recognized and into OneNote in searchable fashion that’s the unique scenario. What we have done with Surface and PPI shows us the way that there is a lot more we can do with phones by broadly thinking about productivity. So this is not about just a Word or Excel on your phone, it is about thinking about Cortana and Office Lens and those kinds of scenarios in compelling ways. And that’s what at the end of the day is going to drive our differentiation and higher end Lumia phones.
And Keith to answer your specific question, regarding FY16, I think we’ve made the difficult choices to get the cost base to a place where we can deliver, on the exact scenario Satya as outlined, and we do assume that we continue to grow our units through the year and into 2016 in order to get to breakeven.
…
Rick Sherlund – Nomura
Thanks. I’m wondering if you could talk about the Office for a moment. I’m curious whether you think we’ve seen the worst for Office here with the consumer fall off. In Office 365 growth in margins expanding their – just sort of if you can look through the dynamics and give us a sense, do you think you are actually turned the corner there and we may be seeing the worse in terms of Office growth and margins?
Rick, let me just start qualitatively in terms of how I view Office, the category and how it relates to productivity broadly and then I’ll have Amy even specifically talk about margins and what we are seeing in terms of I’m assuming Office renewals is that probably the question. First of all, I believe the category that Office is in, which is productivity broadly for people, the group as well as organization is something that we are investing significantly and seeing significant growth in.
On one end you have new things that we are doing like Cortana. This is for individuals on new form factors like the phones where it’s not about anything that application, but an intelligent agent that knows everything about my calendar, everything about my life and tries to help me with my everyday task.
On the other end, it’s something like Delve which is a completely new tool that’s taking some – what is enterprise search and making it more like the Facebook news feed where it has a graph of all my artifacts, all my people, all my group and uses that graph to give me relevant information and discover. Same thing with Power Q&A and Power BI, it’s a part of Office 365. So we have a pretty expansive view of how we look at Office and what it can do. So that’s the growth strategy and now specifically on Office renewals.
And I would say in general, let me make two comments. In terms of Office on the consumer side between what we sold on prem as well as the Home and Personal we feel quite good with attach continuing to grow and increasing the value prop. So I think that’s to address the consumer portion.
On the commercial portion, we actually saw Office grow as you said this quarter; I think the broader definition that Satya spoke to the Office value prop and we continued to see Office renewed in our enterprise agreement. So in general, I think I feel like we’re in a growth phase for that franchise.
…
Walter Pritchard – Citigroup
Hi, thanks. Satya, I wanted to ask you about two statements that you made, one around responsibly making the market for Windows Phone, just kind of following on Keith’s question here. And that’s a – it’s a really competitive market it feels like ultimately you need to be a very, very meaningful share player in that market to have value for developer to leverage the universal apps that you’re talking about in terms of presentations you’ve given and build in and so forth.
And I’m trying to understand how you can do both of those things once and in terms of responsibly making the market for Windows Phone, it feels difficult given your nearest competitors there are doing things that you might argue or irresponsible in terms of making their market given that they monetize it in different ways?
Yes. One of beauties of universal Windows app is, it aggregates for the first time for us all of our Windows volume. The fact that even what is an app that runs with a mouse and keyboard on the desktop can be in the store and you can have the same app run in the touch-first on a mobile-first way gives developers the entire volume of Windows which is 300 plus million units as opposed to just our 4% share of mobile in the U.S. or 10% in some country.
So that’s really the reason why we are actively making sure that universal Windows apps is available and developers are taking advantage of it, we have great tooling. Because that’s the way we are going to be able to create the broadest opportunity to your very point about developers getting an ROI for building to Windows. For that’s how I think we will do it in a responsible way.
Heather Bellini – Goldman Sachs
Great. Thank you so much for your time. I wanted to ask a question about – Satya your comments about combining the next version of Windows and to one for all devices and just wondering if you look out, I mean you’ve got kind of different SKU segmentations right now, you’ve got enterprise, you’ve got consumer less than 9 inches for free, the offering that you mentioned earlier that you recently announced. How do we think about when you come out with this one version for all devices, how do you see this changing kind of the go-to-market and also kind of a traditional SKU segmentation and pricing that we’ve seen in the past?
Yes. My statement Heather was more to do with just even the engineering approach. The reality is that we actually did not have one Windows; we had multiple Windows operating systems inside of Microsoft. We had one for phone, one for tablets and PCs, one for Xbox, one for even embedded. So we had many, many of these efforts. So now we have one team with the layered architecture that enables us to in fact one for developers bring that collective opportunity with one store, one commerce system, one discoverability mechanism. It also allows us to scale the UI across all screen sizes; it allows us to create this notion of universal Windows apps and being coherent there.
So that’s what more I was referencing and our SKU strategy will remain by segment, we will have multiple SKUs for enterprises, we will have for OEM, we will have for end-users. And so we will – be disclosing and talking about our SKUs as we get further along, but this my statement was more to do with how we are bringing teams together to approach Windows as one ecosystem very differently than we ourselves have done in the past.
Ed Maguire – CLSA
Hi, good afternoon. Satya you made some comments about harmonizing some of the different products across consumer and enterprise and I was curious what your approach is to viewing your different hardware offerings both in phone and with Surface, how you’re go-to-market may change around that and also since you decided to make the operating system for sub 9-inch devices free, how you see the value proposition and your ability to monetize that user base evolving over time?
Yes. The statement I made about bringing together our productivity applications across work and life is to really reflect the notion of dual use because when I think about productivity it doesn’t separate out what I use as a tool for communication with my family and what I use to collaborate at work. So that’s why having this one team that thinks about outlook.com as well as Exchange helps us think about those dual use. Same thing with files and OneDrive and OneDrive for business because we want to have the software have the smart about separating out the state carrying about IT control and data protection while me as an end user get to have the experiences that I want. That’s how we are thinking about harmonizing those digital life and work experiences.
On the hardware side, we would continue to build hardware that fits with these experiences if I understand your question right, which is how will be differentiate our first party hardware, we will build first party hardware that’s creating category, a good example is what we have done with Surface Pro 3. And in other places where we have really changed the Windows business model to encourage a plethora of OEMs to build great hardware and we are seeing that in fact in this holiday season, I think you will see a lot of value notebooks, you will see clamshells. So we will have the full price range of our hardware offering enabled by this new windows business model.
And I think the last part was how will we monetize? Of course, we will again have a combination, we will have our OEM monetization and some of these new business models are about monetizing on the backend with Bing integration as well as our services attached and that’s the reason fundamentally why we have these zero-priced Windows SKUs today.
…
Microsoft Surface Pro 3 is the ultimate tablet product from Microsoft. What the market response will be?
With the jury still out (as one can judge from the value of Microsoft shares – on the right) it remains to be seen whether Microsoft will be able to crack the high-end tablet market with this product.
The Microsoft product site is entitled New Surface Pro 3 Tablet – The Tablet That Can Replace Your Laptop clearly indicating the main positioning of this 3d generation product. See also the press release for additional details, as well as the remarks by Satya Nadella, Chief Executive Officer, and Panos Panay, Corporate Vice President, Microsoft Surface, at the press event held in New York City, May 20, 2014. The brief summary video of the event is below, while a full on-demand Webcast is here. There are also several “first impression” type media feedbacks given after the brief video report.
Microsoft’s Surface Pro 3 event in under six minutes [The Verge YouTube channel, May 20, 2014]
Microsoft Introduces a Larger-Screen Surface Tablet [By SHIRA OVIDE in The Wall Street Journal , May 20, 2014]
First Look: Microsoft Surface Pro 3
[WSJDigitalNetwork YouTube channel, May 20, 2014]Microsoft tries again to combine the laptop and tablet. WSJ Personal Tech Columnist Joanna Stern has the first look. Photo/Video: Drew Evans for The Wall Street Journal
Microsoft Corp. MSFT -0.18% introduced a larger-screen version of one of its Surface tablet computers, offering a lighter and thinner device that the company cast as a potential successor for laptop PCs.
The software company introduced the new device, called the Surface Pro 3, at an eventTuesday in New York. The device, like prior Pro models in the Surface line, is powered byIntel Corp. INTC 0.00% computer chips. Microsoft said the new version’s display measures 12 inches diagonally, compared with the 10.6-inch screens of existing Surface devices.
Microsoft said the Surface Pro 3 will start at $799 without a keyboard. A keyboard that doubles as a device cover will cost $129.99. The top end of the product line, with the most powerful Intel chip, lists for $1,949 without a keyboard.
At the event Tuesday, Microsoft officials repeatedly compared the Surface Pro 3 with laptop personal computers like AppleInc.‘s MacBook Air, rather than discuss competitors in the tablet market, where Microsoft remains a bit player. The MacBook Air costs $899 and up.
Microsoft’s positioning underscores its troubles in becoming a major competitor in tablets, where price tags of less than $200 have become commonplace for consumer-oriented models. The company’s share of the market was less than 4% last year, according to research firm IDC.
Microsoft Chief Executive Satya Nadella and other officials stressed what they said were limits of existing tablet computers for activities like writing documents or other work that isn’t Web surfing or reading digital books. They also stressed drawing and note-taking with an upgraded digital-pen accessory that comes with the Surface Pro 3.
“This is the tablet that can replace your laptop,” Panos Panay, a Microsoft executive working on Surface devices, said about the Surface Pro 3.
Microsoft said it would start taking orders Wednesday for the new device.
Steven Sinofsky, a former Microsoft executive who helped spearhead development of the Surface, said Tuesday the Surface Pro 3 “realizes the ‘no compromises’ vision of Surface.”
Dating back to the early 2000s, Microsoft officials have used the expression “no compromises” to describe their vision of a device that combines the best features of tablets and laptops.
Microsoft also has been developing for months a tablet similar to Apple’s 7.9-inch iPad Mini, and some media reports had indicated that device would be announced Tuesday. Smaller tablets accounted for more than half of all tablets sold last year.
In an interview Tuesday, Mr. Panay said Microsoft is “looking at an array of devices. It comes down to what customers need right now.”
He also addressed a different type of Windows software used on more iPad-like tablets, including one model of Surface devices. That operating software, Windows RT, isn’t compatible with many older PC applications or software. Windows RT “is a critical element as well,” Mr. Panay said. “It’s still pumping.”
Some analysts said Tuesday Microsoft was sensible for targeting businesses and workers, rather than consumer applications, with the Surface Pro.
“This is a smart move by Microsoft,” said Patrick Moorhead, president of research firm Moor Insights & Strategy. “Surface Pro 3 is more of a laptop replacement than a device that replaces your seven-to-eight-inch tablet.”
As Microsoft touts the abilities of Surface to replace laptops, it has the potential to anger companies like Dell Inc. that also make tablets and laptops powered by the Windows operating system. At the event, however, Mr. Nadella said Microsoft isn’t trying to compete with its computer-hardware partners.
Some Microsoft investors don’t want Microsoft to make its own computing devices at all. The company incurs a loss on each Surface it sells, and the company’s critics say Microsoft hasn’t made a compelling case for expanding its hardware ambitions.
Microsoft officials, including Mr. Nadella on Tuesday, say homegrown devices like the Surface are the best showcase for Microsoft software like Office, Skype and digital file-storage service OneDrive.
“We are not building hardware for hardware’s sake,” Mr. Nadella said during a brief appearance at the Surface event. “We want to build experiences that bring together all the capabilities of our company.”
Daniel Ives, a Microsoft analyst with FBR Capital Markets, said Surface Pro 3 “appears to be an impressive” device, but he said persuading consumers to buy the Surface “remains a Kilimanjaro-like challenge given intense competition.”
—Joanna Stern contributed to this article.
The most popular “Surface Pro 3” YouTube videos 19 hours after the launch:
Surface Pro 3—The Tablet that Can Replace Your Laptop by surface 19 hours ago 440,030 views
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Surface Pro 3 hands on at Surface NYC event
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TLDR: My Surface Pro 3 Thoughts by LockerGnome’s Geek Lifestyles 11 hours ago 3,005 viewsBecome a patron for bonuses ASAP: http://ChrisPirillo.com/ Patron video bonus today: … |
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Microsoft Unveils 12-inch Surface Pro 3 Tablet – IGN News by IGN 16 hours ago 19,373 viewsMicrosoft has just unveiled its latest Windows-powered tablet: the Surface Pro 3. |
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CNET Update – Surface Pro 3 aims to replace laptops — and paper by CNET 15 hours ago 8,526 views
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Microsoft Surface Pro 3 Hands On | Mashable
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This is the Surface Pro 3 (hands-on)
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Surface Pro 3 Hands-on by Booredatwork.com
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Hands-on with the Microsoft Surface Pro 3
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Hands-on with Surface Pro 3 by expertzone
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Surface Pro 3 Launch Reactions & Impressions
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Surface Pro 3 — Finally a Tablet that can replace your Laptop?!? by SourceFed 13 hours ago 61,977 views
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Surface Pro 3 Hands On by Geek.com
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Microsoft Surface Pro 3 Hands-On by laptopmag
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Microsoft reveals thinner, faster Surface Pro 3 tablet
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Surface Pro 3 Unboxing , Hands On , and First Impression Review by Sean Ong 6 hours ago 326 views In this video I do my very first product unboxing as I show off the shiny new Surface Pro 3! I give my first impressions of the device … |
Imagination’s MIPS based wearable and IoT ecosystem is the alternative
… the technological alternative relative to what is given in the Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014] post
Wearable and IOT [designreuse YouTube channel, May 2, 2014]
Imagination highlights solutions for IoT and wearables at EE Live!
Featuring hands-on demonstrations of technologies
and end products
EE Live! Conference & Expo, San Jose, CA – 1st April, 2014 – Imagination Technologies (IMG.L) will highlight its expertise and momentum in IoT and wearables at the EE Live! Conference and Expo, being held March 31st – April 3rd at the McEnery Convention Center in San Jose, CA.
Imagination is working closely with partners to enable creation of SoCs for IoT and wearable devices that feature extended battery life and enhanced security, as well as device and infrastructure ecosystems, all driven by the right IP solutions.
Says Kevin Kitagawa, director of strategic marketing at Imagination: “Imagination has all of the IP needed to create complete, class-leading IoT and wearable solutions, and our technologies are already powering numerous SoCs designed for these applications. Through industry initiatives such as the AllSeen Alliance, and key partners including Google, Ineda, Ingenic, Microchip Technology and others, we are building the ecosystems and technologies needed for a new generation of IoT and wearable SoCs.”
In its booth number 816 at EE Live!, Imagination will feature hands-on demonstrations and highlight many of its technologies for IoT and wearables including:
- MIPS Warrior CPUs: a highly scalable family of CPUs including the new MIPS M-class M51xx cores, which have features that make them ideal for IoT and wearables including DSP engine, small code size, hardware virtualization support and ultra-secure processing
- PowerVR GPUs: the de facto standard for mobile and embedded graphics including the new PowerVR Rogue 6XE G6050, one of the industry’s smallest OpenGL ES 3.0-compliant GPUs delivering high fillrate and exceptional efficiency—perfect for a range of high-end IoT devices
- Ensigma Series4 Explorer radio communications processors (RPUs): a unique universal and highly scalable solution for integrating global connectivity and broadcast communications capabilities into SoCs, including solutions for Wi-Fi and Bluetooth LE (low Energy)
- FlowCloud: an application-independent technology platform for emerging IoT and cloud-connected devices, enabling rapid construction and management of device-to-device and device-to-cloud applications.
- PowerVR Series5 video processors (VPUs): the most efficient multi-standard and multi-stream video decoders and encoders, which offer a range of solutions for video intensive IoT applications such as security cameras or wearable devices such as smart glasses
- PowerVR Raptor imaging processor cores: scalable and highly-configurable solutions which join other PowerVR multimedia cores to form a complete, integrated vision platform that saves power and bandwidth for today’s camera applications and other smart sensors
- Caskeid: unique, patented technology that delivers exceptionally accurate synchronized wireless multiroom connected audio streaming for audiophile-quality stereo playback with less than 25µs synchronization accuracy
- Codescape: a complete, proven and powerful debug solution that supports the full range of MIPS CPUs, offers Linux and RTOS awareness features, and provides heterogeneous debug of SoCs using one or more MIPS and Ensigma processors
Imagination will also feature IoT and wearable related products and technologies including:
- New MIPS-based IoT development platform “Newton” from Ingenic Semiconductor, which integrates CPU, Flash, LPDDR, Wi-Fi, Bluetooth, NFC, PMU and various sensors on a single board around the size of an SD card
Development boards for MIPS including those for Microchip Technology’s 32-bit PIC32MZ MCUs and a new a complete low-cost MIPS-based Android and Linux platform for system developers
- Comprehensive development tools for all MIPS CPUs, including the latest GNU tools for Linux and bare-metal embedded systems from Mentor Graphics’ Sourcery CodeBench, and Imperas’ high-speed instruction-accurate OVP models and QuantumLeap parallel simulation acceleration technology
- Smartwatches that are shipping today based on the MIPS architecture, including the SpeedUp Smartwatch as well as those from Tomoon, HiWatch, SmartQ, Geak and others
- Toumaz’ solutions for the SensiumVitals® System, an ultra-low power wireless patch remotely managed via Imagination’s FlowCloud technology
- FlowTalk and FlowAudio – Imagination’s solutions for connected audio and cross-platform V.VoIP/VoLTE, leveraging the FlowCloud
Imagination’s vice president of strategic marketing, Amit Rohatgi, will participate in a Technology Workshop during EE Live!, “The Role of Embedded Systems in the Internet of Everything,” sponsored by the Chinese American Semiconductor Professionals Association (CASPA). The event will be held on Wednesday, April 2nd, from 5:00 p.m. – 8:00 p.m. For more information and to register, visit http://www.caspa.com/node/6349.
About Imagination Technologies
Imagination is a global technology leader whose products touch the lives of billions of people throughout the world. The company’s broad range of silicon IP (intellectual property) includes the key multimedia, communications and general purpose processors needed to create the SoCs (Systems on Chips) that power all mobile, consumer, automotive, enterprise, infrastructure, IoT and embedded electronics. These are complemented by its unique software and cloud IP and system solution focus, enabling its licensees and partners get to market quickly by creating and leveraging highly differentiated SoC platforms. Imagination’s licensees include many of the world’s leading semiconductor manufacturers, network operators and OEMs/ODMs who are creating some of the world’s most iconic and disruptive products. See:www.imgtec.com.
Creating next-generation chips from the ground-up for wearables and IoT [Imagination Blog, April 1, 2014]
There has been a lot of momentum lately around Imagination’s initiatives and technologies focused on creating a new generation of chips built specifically for IoT and wearable use cases. We thought we’d take a moment to fill you in.
The problem
Today, low-end IoT devices and wearables typically use multiple general purpose chips to achieve microcontroller, sensor and radio functionality, leading to expensive, compromised solutions. At the high end, devices such as smartwatches use existing smartphone chips, leading to overpowered, expensive devices.
The solution from Imagination
To reach the incredible volumes predicted by analysts, SoCs for wearable devices and IoT must be designed from the ground-up. Working with our partners, Imagination is enabling the design of new chips that extend battery life, enhance data and device security and feature the right CPU, graphics, video and multi-standard connectivity solutions. We’re also focused on building the needed standards, operating environments, and other ecosystem technologies to support these chips.
Imagination is proud to already have our IP in such SoCs, and our customers are giving us great feedback on our wearables roadmap. Together with industry initiatives such as the AllSeen Alliance or the cool new Android Wear from Google, and key partners includingIneda Systems, Ingenic Semiconductor, Microchip Technology and others, we are taking a leading role in building the ecosystems and technologies needed for a new generation of SoCs.
Extending battery life
With the always-on requirement for sensors in most wearables and IoT devices, together with their tiny form factors, battery life is a more critical concern for designers than ever before. Using power and area efficient silicon IP is therefore a must.
In wearable and IoT applications that require a CPU, an intelligent hierarchy of CPUs optimized for specific tasks can lead to extremely low power consumption. For example, an SoC can use a MIPS CPU such as a new Warrior M-class core, which achieves the highest CoreMark/MHz scores for MCU-class processors, to perform the function of monitoring sensors and also to manage the connectivity peripherals. When the SoC needs to process or analyze data, the system can wake up other CPUs in the system to perform their dedicated tasks. Such an implementation offers key benefits for extending battery life in wearables and IoT devices.
Ineda, a developer of low-power SoCs, is uniting various Imagination IP cores in its ultra-low power Wearable Processing Units (WPUs) designed to reduce power consumption in a variety of devices, including fitness bands, smartwatches and IoT. With unique combinations of Imagination’s MIPS CPUs and highly efficient PowerVR GPUs, the new Ineda WPUs represent one of the first SoC architectures built specifically for this new generation of devices.
Ineda Systems’ WPUs will address the wearable platforms from a ground-up manner
Enhancing security
As more and more devices are connected to the cloud and each other, security becomes an ever-growing concern. Imagination has the right IP for public key infrastructure and crypto functions needed to provide trusted execution environments, secure boot, secure code updates, key protection, device authentication and IP/transport layer data security to transmit data to the cloud. Virtualization and security features across the range of MIPS Series5 Warrior CPU cores make them ideal for meeting next-generation security needs.
In space-constrained, low-power systems such as IoT or wearable devices, a virtualization based approach could be used to implement a multiple-guest environment where one guest running a real-time kernel manages the secure transmission of sensor data, while another guest, under RTOS control, can provide the multimedia capabilities of the system. For applications that demand an even higher level of security, the new MIPS Warrior M-class cores include tamper resistant features that provide countermeasures to unwanted access to the processor operating state. A secure debug feature increases the benefit by preventing external debug probes from accessing and interrogating the core internals.
MIPS M51xx CPUs support multiple guest operating systems
Driving new ecosystems and standardization efforts
Due to small device size, as well as a new and different functionality required in emerging IoT and wearable devices, much of the device and infrastructure ecosystems will be different than what’s needed for smartphones and other connected products. This includes standards in the areas of APIs, device-to-device communications, data analytics, device authentication, low-power connectivity and protocols, and even operating environments, which are critical to driving consumer and industry adoption.
At Imagination we are partnering with Google and other industry players on Android Wear, a project that extends Android to wearables, beginning with smartwatches. Already a strong player in the Android ecosystem, MIPS is one of the three CPU architectures fully supported by Google in each Android release, including the latest Android 4.4 KitKat.
Images from the Android Wear Developer Preview site
To drive ecosystem development for IoT, we’ve also recently joined the AllSeen Alliance, which has been formed to create an open, universal development framework to drive the widespread adoption of products, systems and services that support IoT. The goal is to enable companies and individuals to create interoperable products that can discover, connect and interact directly with other nearby devices, systems and services regardless of transport layer, device type, platform, operating system or brand.
Imagination’s own application-independent FlowCloud technology platform enables rapid construction and management of M2M connected services. Designed to address the needs of emerging IoT and cloud-connected devices, FlowCloud enables easy product registration and updates as well as access to partner-enabled services including FlowAudio, a cloud-based music and radio service that includes hundreds of thousands of radio stations, on-demand programs, podcasts and more. Imagination intends for FlowCloud to be easily integrated with products using the AllSeen Alliance framework.
Imagination’s FlowCloud enables device-centric services including registration, security, storage, notifications, updates and remote control
Flexible, multi-standard connectivity
Wearables and IoT devices today use existing connectivity standards, such as Wi-Fi or Bluetooth LE (Low Energy), but new standards, such as ultra-low power Wi-Fi extensions, are still in development. This means that choosing future-proofed, flexible solutions is a must for companies who want to create a product today that will still be viable when new standards are ratified.
Imagination’s programmable, multi-standard Ensigma radio processors (RPUs) can accommodate such emerging standards with a powerful and uniquely optimized balance of programmability and hardware configurability, delivering impressive functionality in compact silicon area.
The right IP for the application
Imagination’s IP is already integrated into wearable and IoT products that are shipping today. This includes a number of smartwatches that leverage the MIPS architecture and smart glasses with PowerVR graphics and video.
Imagination’s IP is already integrated into wearable products such as the SpeedUp Smartwatch, the world’s first Android 4.4 KitKat smartwatch
For example, Ingenic Semiconductor is offering a new MIPS-based IoT development platform called Newton. The Ingenic Newton platform integrates a MIPS-based XBurst CPU, multimedia (2D graphics, multi-standard VPU) low-power memory (mobile DDR3/DDR2/LPDDR and flash) 4-in-1 connectivity (Wi-Fi, Bluetooth, NFC, FM) and various sensors on a single board around the size of an SD card (find out more about Ingenic Newton here).
In addition, MIPS-based 32-bit PIC32MZ MCUs from Microchip Technology [all details are given here in the 2nd half of this post] are ideal for a number of wearable and IoT applications.
For designers of next-generation SoCs, Imagination’s broad IP portfolio offers scalable solutions for their specific application. This includes our MIPS Series5 Warrior CPUs including the new MIPS M-class M51xx cores, PowerVR Rogue GPUs including the PowerVR G6050, Ensigma Series4 Explorer RPUs with solutions for Wi-Fi, Bluetooth LE and more, PowerVR Series5 video processors (VPUs), PowerVR Raptor imaging processor cores, our unique Caskeid audio synchronization technology, and of course FlowCloud.
MIPS Powered Wearables from Imagination Technologies [RCR Wireless News YouTube channel, Jan 15, 2014]
Smart watches: The first wave of wearable and connected devices integrating Imagination IP [Imagination Blog, Jan 27, 2014]
Over the past few months, we’ve seen a new wave of announcements related to Internet of Things (IoT) and other ultra-portable devices integrating Imagination IP. One of the biggest buzz words right now is wearable devices; there were several wearable concepts introduced at CES 2014, covering any and every use case, from augmented and virtual reality or entertainment to fitness, health, and many more.
At Imagination, we are well prepared to deliver innovative hardware and software IP that has been specifically designed to address the rapid growth in demand for these applications. Imagination is the only IP company that can deliver a full suite of low-power, feature-rich technologies encompassing CPU, graphics, video, vision, connectivity, cloud services and beyond. Our market-leading PowerVR GPUs and VPUs, efficient MIPS CPUs, innovative Ensigma RPUs and other IP solutions create the perfect foundation for developing new processors for ultra low-power wearables that will be soon find their way into a myriad of devices such as smart watches, health and fitness devices and more.
MIPS and smart watches
One of the companies that have been at the forefront of innovation in the mobile and wearable market is Ingenic. Their MIPS-based XBurst SoC is an innovative MIPS32-based apps processor which redefines the performance and power consumption criteria for modern embedded SoCs.
Among the recent design wins, one interesting use case for the MIPS architecture is the smart watch. There were several smart watch designs on display on our booth at CES 2014; this article is a quick summary of what we and our partners were showcasing on the show floor.
The GEAK smart watch runs stock Android 4.1 out of the box, can be used to monitor your heartbeat and blood pressure, and acts as a pedometer or smartphone remote to snap pictures. The GEAK smart watch is a water-resistant (IP3X) device and comes with a 1.55″ color IPS screen.
- The NextONE smart watch from YiFang Digital uses the Android 4.1 OS to create
an open architecture system that can run any verified third party applications. The smart watch is customizable to every aspect of a user’s life, from communicating with work and friends to health and fitness. The NextONE smartwatch improves the smartphone experience by making the information a user wants accessible at any time.
- Tomoon T-Fire is another exciting smart watch design coming out of China. It has an innovative curved E-ink screen measuring 1.73″, it runs Android 4.3 and is expected to ship soon. It currently comes in three colors and promises to deliver on the fitness front, with a trio of sensors (gyroscope, g-sensor, compass).
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- SmartQ Z Watch promises to deliver an incredible standby time, can record motion data and even analyzes the quality of your sleep. It provides good water resistance, can pair up with your smartphone and tablet and doubles as an MP3 player too.
The smart wearables of the future
Wearable electronics cannot accommodate the larger batteries of their bigger counterparts (smartphones, tablets) so ultra-portable devices must use SoCs that have low power consumption. Because our technologies have been built around efficiency, we can help our partners design highly competitive solutions that enable them to achieve design wins in multiple markets. Companies looking for proven, low power multimedia and connectivity IP can rely on Imagination to provide the building blocks for IoT-ready chips.
A recent example is Ineda who have licensed PowerVR GPU and MIPS CPU IP to design System-on-Chip solutions for portable consumer electronics like wearable devices. Ineda CEO Dasaradha Gude says that Imagination’s IP cores provide the power efficiency required for wearable devices to succeed but also accelerate time to market, since everything they needed was provided by Imagination which simplified all the integration work.
Smart glasses: The first wave of wearable and connected devices integrating Imagination IP [Imagination Blog, Jan 23 2014]
Over the past few months, we’ve seen a new wave of announcements related to Internet of Things (IoT) and other ultra-portable devices integrating Imagination IP. One of the biggest buzz words right now is wearable devices; there were several wearable concepts introduced at CES 2014, covering any and every use case, from augmented and virtual reality or entertainment to fitness, health, and many more.
At Imagination, we are well prepared to deliver innovative hardware and software IP that has been specifically designed to address the rapid growth in demand for these applications. Imagination is the only IP company that can deliver a full suite of low-power, feature-rich technologies encompassing CPU, graphics, video, vision, connectivity, cloud services and beyond. Our market-leading PowerVR GPUs and VPUs, efficient MIPS CPUs, innovative Ensigma RPUs and other IP solutions create the perfect foundation for developing new processors for ultra low-power wearables that will be soon find their way into a myriad of devices such as smart watches, health and fitness devices and more.
PowerVR and smart glasses
An example of a type of wearable device that has benefited from Imagination’s IP is smart glasses. Google Glass has been the first; featuring a Texas Instruments OMAP4430 processor with a PowerVR SGX540 GPU, Glass is able to take pictures, record videos, search the internet, and navigate maps.
But in the hand of ingenious developers, it can do so much more. For example, a recent article in the MIT Technology Review highlights an app that can recognize objects in front of a person wearing a Google Glass device.
This type of functionality opens up a whole new range of applications related to computer vision and augmented reality, two applications where wearables have clear potential.
However, there were multiple PowerVR-based smart glasses introduced at CES 2014:
- Recon Instruments introduced Snow2, an iPhone-connected HUD (Heads-Up Display) for winter sports. The Recon Snow2 project is a collaboration between Recon and Oakley and can be found as a complete kit called Oakley Airwave 1.5. Recon however is working with multiple companies to build several products that are tuned to their requirements. Recon Snow2 features an integrated GPS and can can display your speed, altitude, location, and act as a navigation instrument. For example, there is an iOS app that allows you to share your position on a map and locate your friends or family on the slopes.
- XOne is the first product from startup XOEye Technologies and took five years to design. XOne is a pair of safety glasses designed to improve efficiency and enhance safety for skilled labor jobs. The glasses rely entirely on audio and LEDs to communicate messages to the wearer. XOne integrates two 5MPx cameras (one inside each lens), speakers and a microphone, a gyroscope, and an accelerometer; the system is powered by a TI OMAP 4460 processor, running a custom version of Linux designed for enterprise use.
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- The Vuzix M100 is one of the first commercially available smart glasses. They are an Android-based wearable computer, featuring a monocular display, recording features and wireless connectivity capabilities. Vuzis M100 has been designed to cover a range of applications; powerful, small and light, the M100 is well suited for a variety of industrial, medical, retail and prosumer users.
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- The Epson Moverio BT-200 smart glasses are designed for users who like to enjoy their multimedia and do their gaming on a pair of glasses. Epson have put a lot of effort into integrating the technology (an OMAP processor) with the physical design. Even better, the smart glasses run Android 4.0.4 and apps from the Epson store; another unique feature is how users interact with the device, which is mainly done via a hand-held touchpad controller wired to the glasses. Epson has been named a 2014 CES Innovations Awards honoree in wearable tech for its Moverio BT-200 smart glasses.
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- Lumus generated a lot of attention around its DK-40 wearable smart glasses at CES. They were very eager to show off the new developer unit in public focusing on how the monocular headset overlays a full VGA digital image over the right eye instead of using a small window for notifications. Lumus DK-40 runs Android, includes an OMAP processor and comes in multiple colors.
I hope you’ve enjoyed our recap of some of the most interesting smart glass designs revealed at CES 2014. If you are interested in this category of devices and want to know more about the wearable gadgets that use our IP, make sure you follow us on Twitter (@ImaginationPR) and keep coming back to our blog.
Imagination and Google partner up for Android Wear and the wearable revolution [Imagination Blog, March 24, 2014]
Earlier this week Google announced a developer preview of Android Wear, a mobile operating system designed to extend the Android experience to wearable devices. This initiative will help jumpstart developers building innovative applications specifically targeting the next generation of innovation in wearables. The initial focus is on the smartwatch space and leverages the rich notification APIs already defined in Android.
Android Wear extends the Android platform to wearables, starting with a familiar form factor — watches. Download the developer preview at: developer.android.com/wearGoogle is using this developer preview to give app developers the chance to experiment with enhanced notifications (e.g. weather, sports scores, navigation, etc.) for their applications to display on the smaller screen of smartwatches. For example, Android Wear supports notifications on a watch similar to how Google Now displays notifications on the smartphone. The next step for Google is to publish a full SDK that allows app developers to create complete, smartwatch-centric applications.
Delivering the ultimate wearable experience with MIPS processor IP
Imagination has been a pioneer in delivering ultra-low power technologies across its entire IP portfolio. Following the acquisition of MIPS, one of the first things we did was to scrutinize all the CPUs from low end to high end to ensure we applied our leadership in low power design to MIPS CPUs. As a result, we believe MIPS is the ideal CPU for wearables, enabling our partners to build some of the most innovative solutions around for this growing market.
This year at MWC, wearables-focused startup Ineda demonstrated its ultra-low power Wearable Processor Unit (WPU) SoCs which deliver exceptional low power consumption. Ineda’s SoC devices integrate multiple IP processors from Imagination, including MIPS CPUs and PowerVR GPUs. Also, SpeedUp Technology announced its first wearable technology product, the SpeedUp SmartWatch, a revolutionary wearable device which incorporates an ultra-low power MIPS-based CPU from Ingenic.
Imagination is a Google launch partner for Android Wear – something we’re pretty proud of. Already a strong player in the Android ecosystem, Imagination’s MIPS architecture is one of the three CPU architectures fully supported by Google in every Android release including the latest Android 4.4 KitKat.
All MIPS CPUs are optimized to offer the best Android experience on smartphones, tablets, wearables and other mobile devices
Low power, high performance MIPS CPUs already power billions of products around the globe. Thanks to a flexible architecture that scales from entry-level 32-bit embedded processors to some of the industry’s highest performing 64-bit CPUs, MIPS CPUs pave the way for next-generation embedded designs, including a growing presence in wearables. The Series5 Warrior generation includes two new processors (MIPS M5100 and M5150) that provide key features ideal for wearables such as a high-performance DSP engine, small code size, virtualization, and ultra-secure processing. All Series5 Warrior CPUs deliver industry-leading CoreMark performance in a very efficient area and power envelope.
Look for a MIPS-based smartwatch in a store near you
Several of our licensees are working very hard to deliver MIPS-based, Android Wear-compliant devices that will be available in the market once the operating system is officially released.
By being a launch partner, we will work very closely to ensure that Android Wear will be optimized for MIPS CPUs as well as our other IP technologies such as PowerVR graphics, video and vision, and Ensigma RPUs.
The list of members in the Android Wear alliance includes several leading consumer electronics manufacturers (Asus, HTC, LG, Motorola and Samsung), chip makers (Broadcom, Intel, Mediatek and Qualcomm) and fashion brands (the Fossil Group), all keen to bring you watches powered by the new operating system later this year.
The list of official Android Wear partners
For more info about Android Wear and what was announced, visit:
- Google and Android Developers blog posts on the Android Wear Announcement http://officialandroid.blogspot.com/
- New Google Developers website: http://developer.android.com/wear
- Android Wear on the commercial website: www.android.com/wear
Make sure you follow Imagination on Twitter (@ImaginationPR, @MIPSGuru) for the latest news and announcements from the wearable ecosystem.
I. Microchip Technology
From: IoT Era excites Semiconductor Players [Electronics Maker, May 6, 2014]
(other than Microsochip Technology companies are covered in the Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014] post)
…
Linear Technology
…
STMicroelectronics
… (see in Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014])
InvenSense, Inc.
… (see in Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014])
Texas Instruments
…
Microchip Technology [https://www.facebook.com/microchiptechnology]
Mike Ballard, Senior Manager, Home Appliance Solutions Group, Microchip Technology Inc.
Microchip has many devices that are well situated to enable IoT functionality, such as 8, 16 and 32-bit PIC® microcontrollers, analog, mixed-signal, memory, and embedded Wi-Fi® and Bluetooth® modules. In addition, IoT designers can take advantage of Microchip’s flexible development environment, broad connectivity solutions and product longevity.
Microchip is so broad based, with 80,000+ global customers, that we do not see any singular market or application that will drive our growth in IoT. Our customer value proposition is that we provide a very broad embedded portfolio, including both the hardware and software solutions to help companies create their IoT products.
Microchip has a significant number of products that fit well into the IoT markets. We have close relationships with our customers and have been incorporating these technologies into our products, based on their feedback. Technologies such as XLP in our MCUs (which enables low-power designs), Wi-Fi Modules (Microchip offers two approaches, giving customers flexibility), and power-measurement devices, all enable our customers to meet their design and cost goals. In addition, we have been acquiring companies and technologies to ensure that we continue to meet these markets’ needs today and in the future.
What is Deep Sleep [MicrochipTechnology YouTube channel, April 22, 2009] with which the minimal power consumption could be as low as 20 nA which allows years of operation on a single battery:
Microchip Technology Inc., December 12, 2013
Our Home Appliance Solutions Group can help you implement the new features and functionality needed for your next design. This short video introduces you to our Induction Cooktop Reference Design, which can significantly shorten your design cycle: http://mchp.us/1hI8kip
Induction Cooktop Reference Design [MicrochipTechnology YouTube channel, Dec 5, 2013]
microchip.com/appliance: Home Appliance
Appliance manufacturers face numerous challenges in today’s ever-changing global market. Government regulations, customer expectations, competitive forces and application innovations are fueling the integration of new technologies into many appliances. Bringing these technology advancements to market can be even more challenging with shorter deadlines, the pressure to maintain and grow market share and the constant need to innovate. In addition, finding partners with technical solutions to enable these goals can be daunting and drain your resources.
Microchip Technology can help you implement the new features and functionality required for your next appliance design. By providing Microchip’s solutions for user interface, motor control, sensing, connectivity and more, your design teams can focus on implementing the application.
Microchip’s cost-effective tools enable your design to reach the market faster. Our free, award winning MPLAB®X Integrated Design Environment (IDE) provides a single development platform for all of our 8-, 16- and 32-bit microcontrollers and 16-bit Digital Signal Controllers (DSCs). Microchip makes it easy to develop your code and migrate to higher performance solutions as needed. Learning curves are minimized even when changing cores due to additional features, increased code size or the need for more computing power.
MIPS MCUs Outrun ARM [Processor Watch from The Linley Group, Feb 18, 2014]
Author: Tom R. Halfhill
Microchip’s newest 32-bit microcontrollers not only match the features of their Cortex-M4 competitors but also achieve higher EEMBC CoreMark scores. The new PIC32MZ EC family is powered by a MIPS microAptiv CPU core running at 200MHz—a speed demon by MCU standards.
These MCUs have more memory than comparable chips (up to 2MB of flash and 512KB of SRAM) plus Ethernet, Hi-Speed USB2.0, an LCD interface, and a cryptography accelerator. An early sample scored 654 CoreMarks—the highest EEMBC-certified score for any 32-bit MCU executing from internal flash memory.
Microchip’s earlier PIC32MX family uses the smaller MIPS32 M4K core running at a maximum clock speed of 100MHz. The microAptiv CPU in the new family not only runs twice as fast but also supports the microMIPS 32-bit instruction-set architecture. MicroMIPS combines 16- and 32-bit instructions to achieve better code density than previous MIPS32 cores or even Cortex-M cores using 16/32-bit Thumb-2 instructions. Microchip claims the PIC32MZ family has 30% better code density than similar ARM-based MCUs. Also, microAptiv adds 159 new signal-processing instructions.
The PIC32MZ family is designed for high-end controller applications, such as vehicle dashboard systems, building environmental controls, and consumer-appliance control modules. Some PIC32MZ chips will begin volume production in March, and the remainder by mid-year. Prices for 10,000-unit volumes will range from $6.68 to about $10—relatively expensive for MCUs but reasonable for the performance and features.
Leading performance and superior code density for new microAptiv-based PIC32MZ 32-bit MCU family from Microchip [Imagination Blog, Nov 25, 2013]
Although mainly known for our leadership position in CPU IP for digital home and networking, the MIPS architecture has recently seen rapid growth in the 32-bit microcontroller space thanks to the expanding list of silicon partners that are offering high-performance, feature-rich and low-power solutions at affordable price points.
The most recent example of our expansion into MCUs is the 200MHz 32-bit PIC32MZ family from Microchip. PIC32MZ MCUs integrate our microAptiv UP CPU IP core which enables Microchip to offer industry-leading performance at 330 DMIPS and 3.28 CoreMark™/MHz.
The PIC32MZ comes fully loaded with up to 2MB of Dual-Panel Flash with Live Update, 512KB SRAM and 16KB Instruction cache and 4KB data cache memories. This newest family in the PIC32 portfolio also offers a full suite of embedded connectivity options and peripherals, including 10/100 Ethernet MAC, Hi-Speed USB MAC/PHY (a first for PIC® MCUs), audio, graphics, crypto engine (supporting AES, 3DES, SHA) and dual CAN ports, all vital in supporting today’s complex applications.
By transitioning to the new MIPS microAptiv core, the PIC32MZ family offers a more than 3x increase in performance and better signal processing capabilities over the previous M4K-based PIC32MX families. In addition, the microAptiv core includes an Instruction Set Architecture (ISA) called microMIPS that reduces code size by up to 30% compared to executing 32-bit only code. This enables the PIC32MZ to load and execute application software in less memory.
The MIPS microAptiv family is available in two versions: microAptiv UC and microAptiv UP. microAptiv UC includes a SRAM controller interface and Memory Protection Unit designed for use in real-time, high performance low power microcontroller applications that are controlled by a Real Time OS (RTOS) or application-specific kernel. microAptiv UP contains a high performance cache controller and Memory Management Unit which enables it to be designed into Linux based systems.
A block diagram of the microAptiv UP CPU IP core inside PIC32MZ MCUsWhy choose MIPS32-based CPU IP for your MCUs?
MIPS-based MCUs are used in a wide and very diverse set of applications including industrial, office automation, automotive, consumer electronic systems and leading-edge technologies such as wireless communications. Furthermore, we’ve recently seen growing demand from the wearable and ultra-portable market; companies targeting these markets are looking to silicon IP providers like Imagination to deliver performance and power efficient solutions that can be easily integrated in fully-featured products.
CPU IP cores for microcontrollers need to be all-round flexible designs that are able to deliver higher levels of performance efficiency, improved real-time response, lower power and a broad tools and developer ecosystem. And the requirements continue to grow, especially with the new challenges presented by designing for the Internet of Things: better security, the ability to create more complex RTOS-controlled software and the ability to support a growing number of interfaces.
The microAptiv and future MIPS Series5 ‘Warrior’ M-class cores are perfectly positioned to provide an ideal 32-bit MCU solution for these next-generation applications. We understand that picking the right processor architecture is a key decision criterion to achieving performance, cost and time-to-market objectives in a MCU product. This is why we’ve made sure that the MIPS32 architecture enables our partners to design higher performance, lower power solutions with more advanced features and superior development support.
In the words of Jim Turley from his “Micro-Super-Computer-Chip‘ article inside the EE Journal: “With sub-$10 chips and sub-$150 computer boards, it looks like MIPS took over the world after all.”
We will be demonstrating the PIC32MZ on a Microchip multimedia board at the Embedded World 2014 event (February 25th – 27th) in in Nürnberg, Germany, so make sure you drop by our booth if you are attending the conference. In the meantime, follow us on Twitter (@ImaginationPR and @MIPSGuru) for the latest news and announcements from Imagination and its partners.
Microchip’s PIC32MZ 32-bit MCUs Have Class-Leading Performance of 330 DMIPS and 3.28 CoreMarks™/MHz; 30% Better Code Density [Microchip press release, Nov 18, 2013]
New 24-Member Family Integrates 2 MB Flash, 512 KB RAM,
28 Msps ADC, Crypto Engine, Hi-Speed USB,
10/100 Ethernet, CAN and Many Serial Channels
Microchip Technology Inc., a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced the new 24-member PIC32MZ Embedded Connectivity (EC) family of 32-bit MCUs. It provides class-leading performance of 330 DMIPS and 3.28 CoreMarks™/MHz, along with dual-panel, live-update Flash (up to 2 MB), large RAM (512 KB) and the connectivity peripherals—including a 10/100 Ethernet MAC, Hi-Speed USB MAC/PHY (a first for PIC® MCUs) and dual CAN ports—needed to support today’s demanding applications. The PIC32MZ also has class-leading code density that is 30% better than competitors, along with a 28 Msps ADC that offers one of the best throughput rates for 32-bit MCUs. Rounding out this family’s high level of integration is a full-featured hardware crypto engine with a random number generator for high-throughput data encryption/decryption and authentication (e.g., AES, 3DES, SHA, MD5 and HMAC), as well as the first SQI interface on a Microchip MCU and the PIC32’s highest number of serial channels.
View a brief presentation: http://www.microchip.com/get/1WEC
Embedded designers are faced with ever-increasing demands for additional features that require more MCU performance and memory. At the same time, they are looking to lower cost and complexity by utilizing fewer MCUs. The PIC32MZ family provides 3x the performance and 4x the memory over the previous-generation PIC32MX families, along with a high level of advanced peripheral integration. For applications requiring embedded connectivity, the family includes Hi-Speed USB, Ethernet and CAN, along with a broad set of wired and wireless protocol stacks. Many embedded applications are adding better graphics displays, and the PIC32MZ can support up to a WQVGA [400×240] display without any external graphics chips. Streaming/digital audio applications can take advantage of this family’s 159 DSP instructions, large memory, peripherals such as I2S, and available software.
Field updates are another growing challenge for design engineers and managers. The PIC32MZ’s 2 MB of internal Flash enables live updates via dual independent panels that provide a fail-safe way to conduct field updates while operating at full speed.
“Our new PIC32MZ family was designed for high-end and next-generation embedded applications that require high levels of performance, memory and advanced-peripheral integration,” said Rod Drake, director of Microchip’s MCU32 Division. “The PIC32MZ enables designers to add features such as improved graphics displays, faster real-time performance and increased security with a single MCU, lowering both cost and complexity.”
The PIC32MZ is Microchip’s first MCU to employ Imagination’s MIPS microAptiv™ core, which adds 159 new DSP instructions that enable the execution of DSP algorithms at up to 75% fewer cycles than the PIC32MX families. This core also provides the microMIPS® instruction-set architecture, which improves code density while operating at near full rate, instruction and data cache, and its 200 MHz/330 DMIPS offers 3x the performance of the PIC32MX.
“Microchip is a flag-bearer for the MIPS architecture in microcontrollers, having created its performance-leading PIC32 line around MIPS. Additionally, Microchip was a valued partner in defining the feature set for the new MIPS microAptiv CPU, which is designed to fulfill next-generation application demands for increased performance and functionality,” said Tony King-Smith, EVP Marketing, Imagination Technologies. “With its new microAptiv-based PIC32MZ family, Microchip is again taking MCU performance and feature innovation to new levels. Imagination is delighted with this latest achievement of our strategic relationship with Microchip to address ever-evolving market needs.”
Development Support
Microchip is making four new PIC32MZ development tools available today. The complete, turn-key PIC32MZ EC Starter Kit costs $119, and comes in two flavors to support family members with the integrated crypto engine (Part # DM320006-C) and those without (Part # DM320006). The Multimedia Expansion Board II (Part # DM320005-2), which is available at the introductory rate of $299 for the first six months and can be used with either Starter Kit to develop graphics HMI, connectivity and audio applications. The 168-pin to132-pin Starter Kit Adapter (Part # AC320006, $59) enables development with Microchip’s extensive portfolio of application-specific daughter boards. The PIC32MZ2048EC Plug-in Module (Part # MA320012, $25) is available for existing users of the Explorer 16 Modular Development Board. For more information and to purchase these tools, visit http://www.microchip.com/get/JDVB.
Pricing & Availability
The first 12 members of the PIC32MZ family are expected starting in December for sampling and volume production, while the remaining 12, along with additional package options, are expected to become available at various dates through May 2014. The crypto engine is integrated into eight of the PIC32MZ MCUs, and there is an even split of 12 MCUs with 1 MB of Flash and 12 MCUs with 2 MB of Flash. Pricing starts at $6.68 each in 10,000-unit quantities. The superset family members and their package options are the 64-pin QFN (9×9 mm) and TQFP (9×9 mm) for the PIC32MZ2048ECH064; 100-pin TQFP (12×12 and 14×14 mm) for the PIC32MZ2048ECH100; 124-pin VTLA (9×9 mm) for the PIC32MZ2048ECH124; and 144-pin TQFP (16×16 mm) and LQFP (20×20 mm) for the PIC32MZ2048ECH144. The superset versions with an integrated crypto engine are the PIC32MZ2048ECM064, PIC32MZ2048ECM100, PIC32MZ2048ECM124 and PIC32MZ2048ECM144.
PIC32MZ EC Family
Device Details (Non Crypto)
Device Details (Crypto Engine)For more information, contact any Microchip sales representative or authorized worldwide distributor, or visit Microchip’s Web site athttp://www.microchip.com/get/ESJG. To purchase products mentioned in this press release, go to microchipDIRECT or contact one of Microchip’s authorized distributors.
Follow Microchip
RSS Feed for Microchip Product News: http://www.microchip.com/get/E09A
Twitter: http://www.microchip.com/get/VR8V
Facebook: http://www.microchip.com/get/H7DH
YouTube: http://www.microchip.com/get/KMKU
Microchip’s New Cloud-Based Development Platform Now Available on Amazon Web Services Marketplace [Microchip press release, Oct 22, 2013]
Allows Embedded Engineers to Easily Connect Designs
to Amazon EC2 Instances;
Bridges Cloud and Embedded Worlds, Enabling Internet of Things
Microchip Technology Inc., a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced a simple Cloud Development Platform that is available on the Amazon Web Services (AWS) Marketplace and enables embedded engineers to quickly learn cloud based communication. Microchip’s platform provides designers with the ability to easily create a working demo that connects an embedded application with the Amazon Elastic Compute Cloud (EC2) service. At the heart of this platform is Microchip’s Wi-Fi® Client Module Development Kit (Part # DM182020), which offers developers a simple way to bridge the embedded world and the cloud, to create applications encompassing the Internet of Things.
A rapidly growing number of embedded engineers need to add cloud connectivity to their designs, but have limited experience in this area. Microchip’s new Cloud Development Platform builds designer confidence by making it quick and easy for them to get up and running on the proven Amazon EC2 cloud infrastructure.
Amazon EC2 is a Web service that provides scalable, pay-as-you-go compute capacity in the cloud. It is designed to make Web-scale computing easier for developers.
“I view this as a huge step forward for corporations who produce embedded products, to quickly develop infrastructure and connect their devices to the cloud,” said Mike Ballard, senior manager of Microchip’s Home Appliance Solutions Group and leader of its Cloud Enablement Team. “With the vast amount of expertise and scalability provided by AWS, developers can easily customize their connectivity instances and the user’s experience.”
“With Microchip’s Wi-Fi Client Module Development Kit available via our AWS Marketplace, customers can easily learn to connect embedded products to AWS,” said Sajai Krishnan, GM, AWS Marketplace. “This is an effective step to help bridge the embedded world and the cloud.”
Pricing & Availability
Microchip’s Cloud Development Platform is available today at http://www.microchip.com/get/R837. As part of this platform, its Wi-Fi Client Module Development Kit (Part # DM182020) is available for purchase today for $99, at http://www.microchip.com/get/0D84. For additional information, contact any Microchip sales representative or authorized worldwide distributor, or visit Microchip’s Web site athttp://www.microchip.com/get/ST1C. To purchase products mentioned in this press release, go to microchipDIRECT or contact one of Microchip’s authorized distribution partners.
Ineda Systems
Smart Move [Business Today [India], May 11, 2014]
Why venture funds are rushing to back Ineda, maker of chips for wearable devices.
Ineda Systems is just the sort of company you’d expect from Dasaradha R. Gude, who has spent a large part of his career in the world of processors. “We are processors” is how he describes himself and his team of nearly 200 people.
Gude, or GD as he is known to many of his colleagues and business associates, is clearly excited about the power of wearable chips. Ineda – the name is derived from ‘integrated electronics designs for advanced systems’ – designs chips for use in wearable devices.
From 2007 to 2010, Gude was Corporate Vice President at Advanced Micro Devices (AMD) Inc, and later Managing Director at AMD India. He founded Ineda in 2011, and members of his team have previously worked in global companies such as AMD and Intel. He says: “They are people with courage to leave big companies and step out to do something innovative.”
To his customers, he plans to offer chips in sizes of five, seven, nine and 12 square millimetres, which can fit into wearable devices such as smart watches, health and fitness trackers, and pretty much anything that needs to be connected to the emerging ‘Internet of things’ which allows users to monitor connected devices from a long distance.
He promises chips that not only go easy on battery life, but also versions that can provide a range of features, almost like a smartphone. He says his potential customers are leaders in wearable technology, who would need tens of millions of chips a year, and this would bring his costs down.
The going has been good so far for Ineda. The company has just received funding from the US-based Walden Riverwood Ventures, from the venture capital arms of Samsung and Qualcomm, and a UK-based research and development company called Imagination Technologies. The total funding is to the tune of $17 million or Rs 103 crore, and Gude intends to use the money to ensure that the chips attain stability for mass production. In April 2013, Ineda raised $10 million (more than Rs 60 crore), with Imagination Technologies as the lead investor.
The chips will be manufactured in Taiwan, and Gude is in talks with about two dozen potential customers, big names in the wearable technology market such as Nike and Fitbit. “Because we have a unique proposition and will need huge volumes, we are talking to the really big guys,” he says.
Clearly, wearable technology is a growing market. Gude says it is already worth a couple of billion dollars globally, and is expected to be a $10-billion industry by 2016. Everyone, from Google to Intel to fitness companies, has its eye on this market. For instance, Theatro, a US-based company, is developing voice-controlled wearable computers for the retail and hospitality segments of the enterprise market. It emerged from stealth mode in December 2013 when it announced its product’s commercial availability and relationship with its first customer, The Container Store. Its tiny 35-gm WiFi-based wearable device enables voice-controlled human-to-human interaction (one-to-one, group and store-to-store) and replaces two-way radios. It also enables voice-controlled human-to-machine interaction with, say, in-store systems for inventory, pricing and loyalty programmes. Another potential use is in-store employee location-based services and analytics.
There is so much excitement about wearable technology that some companies are even crowdsourcing ideas. For instance, Intel has launched its ‘Make It Wearable’ challenge, which offers prize money to the best real-world applications submitted by designers, scientists and innovators.
So Ineda’s chips could be used in devices such as Google Glass, smart watches, and Nike’s FuelBand. And when does Ineda expect its chips to become commercially available? “End of this year or the by the first quarter of 2015,” says Gude.
He says that at the moment, he has no direct competitor with whom he can do an apples-to-apples comparison. His rivals are either too big and expensive, or too small with few functionality options. He positions Ineda somewhere in between in terms of functionality and price. How the market will respond remains to be seen, but investors are clearly interested.
Ineda Systems Delivers Breakthrough Power Consumption for Wearable Devices and the Internet of Things [press release, April 8, 2014]
Extends Battery Life for Wearable Devices Up to a Month
Ineda Systems, a leader of low-power SoCs (system on a chip) for use in both consumer and enterprise applications, today announced its Dhanush family of Wearable Processing Units (WPU™). The Dhanush WPU family supports a large range of wearable devices including fitness bands, smart watches, glasses, athletic video recorders and the Internet of Things. The Dhanush WPUs will enable a new industry milestone for always-on battery life of up to one month.
The Dhanush WPU is powered by Ineda’s patent pending Hierarchical Computing architecture. Dhanush is sampling to tier-one customers now, and will be available in volume production in the second half of 2014.
The Hierarchical Computing architecture, along with low power, high-performance MIPS-based microprocessor cores and PowerVR mobile graphics and video processors, enable the Dhanush WPU to offer leading performance with unprecedented low power consumption. The Dhanush family of SoCs also supports a scalable range of connectivity from Bluetooth LE through Bluetooth and Wi-Fi to address a range of applications.
“The Ineda engineering team in India has developed an innovative, low-power architecture designed specifically for wearable devices,” said Dasaradha Gude, CEO of Ineda Systems.
“The Dhanush family of WPUs offers better power consumption by an order of magnitude than smart phone processors that are currently being retrofitted for wearable devices.”
“The smart phone market grew substantially with the advent of smartphone-specific dedicated application processors. Dhanush WPU SoCs will enable a similar transformation in the wearable market segment,” Gude added.
Dhanush WPU
The Dhanush WPU is an industry-first wearable SoC that addresses all the needs of the wearable device market. It features Hierarchical Computing architecture that allows applications and tasks to run at the right power optimized performance and memory footprint and has an always-on sensor hub optimized for wearable devices. The Dhanush WPU family consists of products – Nano, Micro, Optima and Advanced – which are designed for specific applications and product segments. Each of these products will aim to provide 30-day always-on battery life, up to 10x power consumption reduction compared to the current generation of application processors and be available at consumer price points.
“Ineda Systems is bringing the first wearable-specific chipset design to market,” said Chris Jones, VP and principal analyst at Canalys. “Strict power constraints are the greatest technological challenge for smart wearables, and Ineda is the first company taking this challenge truly seriously at the SoC level with Dhanush. Always-on sensor functionality is also critical and inherent to its design.”
The Dhanush family of SoCs comes in four different tiers that are designed for specific implementations:
- Dhanush Advanced: Designed to include all the features required in a high-end wearable device – rich graphic and user interface – along with the capability to run a mobile class operating system such as Android™.
- Dhanush Optima: This is a subset of the Dhanush Advanced and retains all the same features except the capability of running a mobile class operating system. It offers enough compute and memory footprint required to run mid-range wearable devices.
- Dhanush Micro: Designed for use in low-end smartwatches that have increased compute and memory footprint. This contains a sensor hub CPU subsystem that takes care of the always-on functionality of wearable devices.
- Dhanush Nano: Designed for simple wearable devices that require microcontroller-class compute and memory footprint.
Hierarchical Computing Architecture
Hierarchical Computing is a tiered multi-CPU architecture with shared peripherals and memory. This architecture allows multiple CPUs to run independently and together to create a unified application experience for the user – allowing optimal use of CPUs per use-case for power efficient performance.
With Hierarchical Computing, all the CPUs can be individually or simultaneously active, working in sync while handling specific tasks assigned to them independently. Based on the mode of operation and the applications being used, the corresponding CPU is enabled to provide optimal performance at optimal power consumption. Resource sharing further enables Hierarchical Computing to work on the same hardware resources at different performance and power levels.
Ineda’s reference design, SDK and APIs enable OEMs and third-party application developers to seamlessly realize the benefits of the Hierarchical Computing architecture and provide a better user experience for their end products.
Ineda Systems plans to begin producing its WPU this year and will offer multiple SoC variations that will correspond with a specific class of wearable device. Ineda’s development kits are available for evaluation to select customers today.
About Ineda Systems
Ineda Systems, Inc. (pronounced “E-ne-da”) is a startup company founded by industry veterans from the United States and India with an ultimate goal of becoming a leader in developing low power SoCs for use in both consumer and enterprise applications. The advisory and management team has world-class experience working in both blue chip companies as well as fast-paced technology startups. Ineda’s expertise is in the area of SoC/IP development, architecture and software that is necessary to design silicon and systems for next generation of low power consumer and enterprise applications.
The company has offices in Santa Clara, California, USA and Hyderabad, India.
Ineda Systems, Inc. has applied for the trademark of WPU. Android is a trademark of Google Inc. All other trademarks used herein are the property of their respective owners.



– 6/29/2007: iPhone, iPod touch (ARM 1176JZ(F)-S @412 MHz, 128MB, PowerVR MBX Lite, GPRS/EDGE 2.5G for iPhone, 3.5” display of 480 × 320 pixels, 2MP)

as reflecting a longer term perspective of having Apple, Samsung and white-box vendors of mainland China to dominate not only the smartphone but the tablet market as well, in detriment to PC OEMs.
