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E Ink and Epson achieve world-leading ePaper resolution
PVI Joins Hands With Epson to Produce E-Paper Displays [May 23, 2011] (emphasis is mine)
PVI`s chairman Scott Liu said that the cooperation marks his company`s entry into the commercial and educational segments, indicating that the company`s e-paper displays will be produced for not only consumer use, but also professional purposes in the future.
To achieve better visibility of Japanese and Chinese words displayed on electronic screens, the two parties are determined to jointly develop 300-dpi, high-resolution e-paper displays, which will be mainly used in commercial and educational e-book readers with screen sizes of 11 inches and above and sold in Japan and mainland China.
In the cooperation, Epson will take charge of manufacturing and providing a high-speed display controller platform for e-paper displays, which incorporates a display controller IC, processor, power supply control IC and related software for optimal operability.
Meanwhile, PVI is engaged in manufacturing and promoting the 300dpi e-paper display, which, with screen sizes of 9.68 inches, 11 inches or above, boast lightweight design, low power consumption, and a vivid, easy-to-read display of words and images.
Accordingly, the cutting-edge product has been sent to customers of e-book readers and system integration for certification and will be set for volume production in the fourth quarter of this year at the earliest.
E Ink and Epson achieve world-leading ePaper resolution [May 16, 2011] (emphasis is mine)
TOKYO, Japan and HSINCHU, Taiwan, May 16, 2011 – E Ink® Holdings Inc. and Seiko Epson Corporation (“Epson”) today announced the joint development of a 300-dpi electronic paper device with razor-sharp text and images for ePaper Document Reader. Combining E Ink’s high-resolution ePaper display and Epson’s high-speed display controller platform, the new device will enable the world’s highest resolution ePaper tablets. With sharply improved readability and ease-of-use the ePaper Document Reader is expected to catch on in business and education settings where huge amounts of data have to be processed, as well as in countries that use character-based text, including Japan and China.
Thin, lightweight, energy-efficient eReaders with easy-to-read, paper-like displays have won over consumers, who are snapping up ePaper devices in unprecedented numbers, causing the market to surge. Demand has also been on the rise in business and education, market segments that require exactly what ePaper provides: the fast and accurate display of enormous amounts of information. Applications in these segments demand higher resolution than that offered by today’s 160-dpi displays due to the need to crisply render, with smooth gradations, engineering diagrams, illustrations, Asian characters, and other fine or intricate content. These market segments also demand faster page navigation and sophisticated user interfaces to allow instant viewing of vast amounts of data.
“As the adoption of eReaders continues to rise worldwide, the opportunities for our EPD technology are expanding in new market segments including business and education,” said Scott Liu, chairman of E Ink. “We continue to improve E Ink’s technology to meet the demands of our customers and the needs of consumers, and this new EPD delivers the low power, sunlight readability and thin, lightweight form factor users have come to expect from E Ink at an even higher resolution.”
“We developed this device specifically to meet the high data demands of business and academia,” said Torao Yajima, managing director at Epson. “Our IC controller and processing power enables the display to handle large files while maintaining the excellent display control and operability found in today’s EPDs, including fast page navigation and a sophisticated user interface.”
Epson’s high speed controller platform is an ideal choice for developers who wish to develop high resolution eTablets with ease and within a very short period.
The respective roles of E Ink and Epson and the products they offer are described below.
E Ink
E Ink will manufacture, sell and support the newly developed 300-dpi ePaper displays, which measure 9.68 inches on the diagonal and have 2,400 x 1,650 pixels. These paper-like, high-resolution displays demonstrate in full the very best features of ePaper: crisp and clear text and images on an easy-on-the-eyes screen, a thin and light form factor, and ultra-low power consumption.Epson
Epson will manufacture, sell and support a high-resolution, high-speed display controller platform optimized for controlling E Ink’s high-resolution display. Leveraging Epson’s experience with image processing technology developed for photo-quality printers, the display controller platform combines a display controller IC, applications processor, system power management IC, and firmware to provide excellent display control and improved operability.Moving forward, E Ink and Epson plan to continue collaborating to promote the popularization of ePaper based devices in the business and education markets by developing technology, expanding and upgrading the product lineup, and providing customer support.
Exhibition plans, high-resolution e-paper device
The jointly developed device will be on display at the E Ink booth at SID, to be held in Los Angeles from May 15 to 20.Related links
News release about Epson’s high-speed, high-resolution display control platform: http://global.epson.com/newsroom/2010/news_20101027.html.
Epson to Provide Display Controller Platform that Sharply Improves e-Paper Product Performance [Oct 27, 2010]
– Platform to enable laser-quality images and high-speed refreshes –
Seiko Epson Corporation (“Epson”, TSE: 6724) today announced that it has developed a new display controller platform for electronic reading devices and other electronic paper products that provides laser-sharp image quality and rapid refreshes. The company will begin shipping the platform to e-paper-based product manufacturers in April 2011.
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The display control platform will enable e-paper product manufacturers to speed up their time to market by allowing them to efficiently develop products with fast display refresh times and the ability to display images as sharp and clear as any produced by a laser printer. Notably, the platform will facilitate the development of products for business and education applications, which typically require higher image quality and faster displays.
Epson is the world’s no.1* supplier of controller ICs for e-paper displays, partnering with E Ink Holdings Inc. of Hsinchu, Taiwan, the world’s number 1 supplier of e-paper.
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The display controller platform employs a newly developed e-paper display driving scheme that is unlike those used in current e-book readers. The new driving scheme capitalizes on high-speed image processing technology originally developed for Epson’s photo-quality printers to enable e-paper displays with resolutions of 300 dpi and higher to be refreshed at high speed, which is ideal for higher education, professional office and general business environments.
E-paper devices outfitted with the display controller platform and a high-resolution e-paper display will render intricate content, such as “kanji” characters, mathematical formulas and engineering drawings, as well as illustrations, photographs and other images that require smooth gradations, much more clearly than current e-paper displays. They will also be able to flip through the pages of an e-book much faster than existing e-readers. When combined with sensors, these devices will provide powerful handwriting recognition, a critical function for business applications. The sharp improvement in readability and usability are expected to fuel the popularity of e-paper products in Japan, China, and other regions where Chinese characters are used, as well as in business and education applications where huge amounts of data have to be processed.
E Ink Announces Next Generation Display Platform [July 1, 2010]
E Ink® Corporation, the leading developer and marketer of electronic paper display technology, today announced the Q2 release of its next generation display technology, Pearl. With Pearl, E Ink expands the capabilities of reflective displays, bringing electronic paper performance to the next level. With the whitest reflective displays in the industry, and a contrast ratio now approximately 50 percent greater than today’s products, text on Pearl “pops” from the page, enabling a reading experience most similar to reading text on printed paper.
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The E Ink Pearl design builds on the current generation of Vizplex designs, which is used in millions of eReader devices today. Due to a unique and proven two pigment system that is extremely stable, the current E Ink products in the market today have demonstrated long life and high reliability, enabling a whole new class of consumer products.
Images and text become crisp on the screen as the contrast between the background and item of interest is increased. E Ink Pearl raises the bar for displays used in digital reading. This allows for eReaders to go from a contrast ratio typical of newspapers, to a higher contrast ratio typical of paperback books. The crisp text and detailed graphics also continue to remain pleasant to view when E Ink products are enjoyed outside. In addition, with 16 gray level depth, E Ink Pearl offers the sharpest rendering of images and allows product developers to display images with smooth tones and rich detail.
Chromebook / box with Citrix Receiver going against Microsoft
Update:
– “Asus is more hesitant about another new entrant to the notebook space: Google Chromebooks. Google introduced these lightweight Web-centric devices in May with Samsung and Acer’s support. Asus works with Google on its tablets and smartphones but Shih said the manufacturer is still assessing the Chromebook market.
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Asus: Super-Thin ‘Ultrabooks’ Can Capture 50% Of Notebook Market [July 29, 2011]
– “Chromebooks work best for people who live on the web – spending most of their time in a browser using web applications. We expect many consumers as well as many businesses and schools to greatly value the speed, simplicity and security this operating system provides.”
Internet at the heart of everything: Q&A with Chrome OS [July 15, 2011]
– Chromebooks Are Doomed to Fail [PCWorld, May 15, 2011]
The Chromebook is not any lighter or smaller than a standard netbook. It boots up faster, and has longer battery life than a full notebook, but so do most netbooks. The difference between the Chromebook and a standard netbook is that with a netbook you can do everything you can do with a Chromebook, and you can still do all of things you normally do with a PC.
Essentially, buying a Chromebook is like buying a television that is only capable of delivering some of the channels, even though there are televisions available for the same price that can give you all of the channels. The Chromebooks are going to retail from $350 to $500. Funny thing about that–at BestBuy.com there are 15 netbooks listed that range from $230 to $530.
– Google, Intel set to upgrade Chromebook performance [July 20, 2011]
Google plans to upgrade the Chromebook design from originally adopting Atom N570 processors to mainstream Core i series processors to significantly boost system performance, while strengthening the machine’s security. The plan has already received support from Intel with the company giving a 10-20% discount for related processor quotes, according to sources from notebook players.
In addition to Samsung and Acer, there are already several notebook vendors including Asustek Computer, already considering to join the upcoming Chromebook upgrade project and are set to launch related products after the fourth quarter, the sources noted.
The sources pointed out that despite the 12-inch Chromebook is mainly being pushed for its cloud computing capability, with most work being done by the back-end servers, since their hardware specifications are the same as a netbook, while being US$50-100 more expensive than a Windows 7-based netbook, and having an unattractive industrial design, the overall price/performance ratio is disappointing.
Therefore, Google has recently started notifying its partners that Chrome OS already has an obvious upgrade path for its hardware specifications and related security, while the company is also providing assistance with marketing and is aiming to push the product’s price range to above US$500 and increase its attractiveness in the market.
However, some notebook vendors believe Android’s success in smartphones and tablet PCs does not guarantee the success of Chromebook, and Microsoft still has an un-touchable position in the PC industry. Since most consumers are already used to Windows, while Windows has great software compatibility, if Chromebooks cannot outmatch Windows products on pricing, while maintaining standard performance demands, consumers are unlikely to accept a brand new operating system in the short term.
New computers for the browser-based world [May 11, 2011] (emphasis is mine)
For businesses and schools, we’re offering a subscription that includes the Chromebook, a web-based management console and 24/7 support from Google starting at $28 per month for businesses and $20 per month for schools. … to date the innovation has stopped at the PC. We still worry about crashes, long boot times, software incompatibilities, endless program updates, outdated hardware, viruses, and all the other headaches associated with a personal computer. What’s more, managing a PC is expensive when you include setup, maintenance and security – not to mention the lost productivity when things break. According to Gartner Research, the total cost for a desktop computer is between about $3,300 and $5,800 per year and laptops can cost even more.
Chromebooks relieve these pains. They boot in 8 seconds, resume instantly and have WiFi and optional 3G so that users can always stay connected. Since Chromebooks update automatically, the software gets better over time, delivering the latest features as soon as they are released. Chromebooks are the first PCs designed with ongoing security threats in mind, which is critical for businesses. Chromebooks employ the principle of “defense in depth” to provide multiple layers of protection, including sandboxing, data encryption, and verified boot – to help keep your organization safe.
We also recognize that organizations want to centrally manage their Chromebooks, so we’re happy to announce we’re making this easy, with the ability to control accounts, applications and devices from a single web-based console. The new Chromebooks pricing model and simple, central maintenance means that Chromebooks are far more cost-effective than traditional PCs. Companies can save thousands of dollars per employee each year!
… 85% of new software vendors will be focused on developing web-based apps by next year … Chromebooks work with your existing web apps, browser-based apps behind the firewall and we even have a solution for your desktop applications via our collaboration with Citrix. By navigating to an HTML5-based version of Citrix Receiver, users can access virtualized applications such as Adobe® Photoshop® right from the browser.
We believe that a combination of web and virtualized apps will suit most business users today; in fact, a recent survey we commissioned found that two-thirds of companies could already switch the majority of their employees to an exclusively browser-based computing environment.
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Learn more about Chromebooks for Business and how pilot customers are using them.
Update: Another step in the browser-based desktop revolution [May 25, 2011] (emphasis is mine)
Today we’re excited that Citrix has announced Citrix Receiver for Chromebooks, based on HTML5 standards – coming soon to the Chrome Web Store. This is great news for businesses and schools that want to take advantage of a modern browser-based operating system while preserving access to their existing desktop applications. At I/O for instance, we demonstrated Citrix Receiver running on Chromebooks and accessing a virtualized version of Adobe® Photoshop® right from the browser.
Now Chromebook users can not only access the huge number of business web apps and browser-based applications behind the firewall, but through Citrix Receiver they can also access an exhaustive set of desktop applications. This means that organizations don’t have to repurchase or rewrite existing applications when moving to Chromebooks, and they can offer Chromebooks to a wider range of users. We’re working to make the browser the platform for business computing, and we’re happy to be collaborating with Citrix on this transformation.
Update: Citrix Receiver Now Helps Business say “Yes” to More than 1 Billion End User Devices — Self-Service Access to Any SaaS, Web and Windows App [May 25, 2011]
Today at Citrix Synergy™, where virtual computing takes center stage, Citrix Systems announced multiple new updates to Citrix Receiver™, its universal software client that allows companies to deliver corporate apps, desktops and data to any device, whether corporate or employee owned. With today’s announcement, Citrix Receiver is now verified to support more than 1,000 different PC and Mac models, 149 different smartphones, 37 tablets, 10 different classes of thin clients, and all major device operating platforms, including new environments like iOS, Android, webOS and Google ChromeOS. With consumer devices flooding the workplace, Citrix Receiver now gives businesses around the world the power to say “yes” to more than 1 billion end user devices, knowing that they can deliver a secure, high-definition experience to virtually any device in the world.
In addition to offering complete choice and flexibility to use the devices they choose, Citrix Receiver gives end users full self-service choice of the apps they want to run, when Windows, web or SaaS based. The ability to seamlessly interact with all their desktops, apps and data on any device, from any location, effectively gives users 24×7 access to a “personal cloud” where anything they need is just a click or touch away.
By delivering this level of choice and flexibility, customers can achieve increased business productivity and transform IT from managing internal systems to on-demand service delivery. When combined with key Citrix infrastructure products like Citrix XenDesktop®, Citrix XenApp™ and the new NetScaler® Cloud Gateway™, Citrix Receiver provide the essential components to embrace this shift and allow employees to work anywhere, anytime, on any device.
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Supporting Partner Blogs
- Dell: Mobility Means Getting Things Done from Virtually Anywhere
- HP: Enterprise, Start Your Engines
- Google: Another Step in the Browser-based Desktop Revolution
- Samsung Enterprise Solution Group: Virtualized Mobile Office for Enterprises on the new Galaxy Tab 8.9 and 10.1 and Galaxy S II with Citrix Receiver
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Expert Blogs
- Our Vision for Citrix Receiver, Sumit Dhawan, Group VP and GM
- Citrix Receiver: Supporting 1,000,000,000+ Devices and Counting, Benjamin Baer, Sr. Director, Product Marketing
A new kind of computer: Chromebook [May 11, 2011] (emphasis is mine)
A little less than two years ago we set out to make computers much better. Today, we’re announcing the first Chromebooks from our partners, Samsung and Acer. These are not typical notebooks. With a Chromebook you won’t wait minutes for your computer to boot and browser to start. You’ll be reading your email in seconds. Thanks to automatic updates the software on your Chromebook will get faster over time. Your apps, games, photos, music, movies and documents will be accessible wherever you are and you won’t need to worry about losing your computer or forgetting to back up files. Chromebooks will last a day of use on a single charge, so you don’t need to carry a power cord everywhere. And with optional 3G, just like your phone, you’ll have the web when you need it. Chromebooks have many layers of security built in so there is no anti-virus software to buy and maintain. Even more importantly, you won’t spend hours fighting your computer to set it up and keep it up to date.
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Chromebooks will be available online June 15 in the U.S., U.K., France, Germany, Netherlands, Italy and Spain. More countries will follow in the coming months. In the U.S., Chromebooks will be available from Amazon and Best Buyand internationally from leading retailers.
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Day 2 kicked off with the announcement that Chrome is now at 160M active users, up from 70M last year. Watch for more announcements from the Chrome Web Store, Angry Birds, Chromebooks and Chrome In-App Payments.
There is a 30”+ talk about “the power of the web” till [39:00] (with most emphasis on WebGL based things including hardware accelleration) then going to Chrome OS and fast [40:35] moving to Chromebook, then again to Chrome OS which is ending at [52:20], then the use case of using Chromebooks disconnected, hundred of apps on Chrome webstore already working offline, Google Apps coming in June 15, then [54:10] Samsung, Acer (with price starting at $349), Intel etc. partners. From [57:40] the businesses and education institutions part. Along Citrix mentioning VMware as well. At [1:01:30] showing Chromebox as well. Complete End-to-End Offering for businesses. $28/month price complete, changing fundamentally the way computing is … Order directly from Google. … every of our attendee gets a free Chromebook. Ending at [1:08:10]. But no Chrome In-App Payments.
Intel® ATOM Processor N570 [1.66Ghz]
2GB Standard System Memory [DDD3]
16GB SSD (mSATA)White / Titan Silver
WiFi / 3G
$429 / $499SuperBright 12.1” LED display [1280×800]
Battery Hour Life: Up to 8.5 hours (Google Chrome Battery Test)
SlashGear 101: Google Chromebook [May 11, 2011]
This summer, Gmail, Google Calendar and Google Docs will all get “offline support” for Chrome OS – i.e. you’ll be able to use them without a data connection. Netflix and Hulu streaming video support will also be added, though you’ll obviously need to be online for those.
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Google is also readying a desktop version, the Google “Chromebox”, about which little is known but that we’re assuming will bring the same Chrome OS experience to users not concerned about mobility. Since part of Chrome OS’ charm is that users can log in on any machine and get the same experience, schools and businesses could have a combination of Chromebox and Chromebook hardware and staff/students share them depending on where they were going to be working.
Google Chrome OS “Chromebook” Detailed [May 11, 2011]
Hands On With Google’s New Chromebook [May 12, 2011]
Citrix, VMware Bringing Enterprise Apps To Google Chromebooks [May 11, 2011] (emphasis is mine)
Citrix Receiver acts as a front door for enterprise applications stored on XenDesktop and XenApp servers in the customer’s data center, delivering them to notebooks, tablets and mobile devices.
Citrix Receiver For Chrome, currently in beta and slated for launch this summer, will do the same for Chromebooks, Google’s new Web optimized PCs, according to Gordon Payne, senior vice president and general manager of Citrix’s Desktop Division.
Payne says his company has plenty of relevant experience in delivering enterprise applications to Google Chromebooks. “For the past 10 years we’ve been lifting apps up off the desktop, centralizing them in the data centerand delivering them as a service,” he said.
Citrix is looking forward to introducing Chromebooks to its customer base, Payne said. During the Q&A, Payne was asked how this might affect Citrix’s Windows business, a fair question since Citrix is one of Microsoft’s largest partners.
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“Users should be able to use whatever device makes sense to them,” Payne responded. “Bring Your Own Device feeds into this philosophy. Chromebooks are a compelling argument for a new class of hardware, and we at Citrix love diversity.”
VMware, meanwhile, is building a similar version of VMware View that works in the browser, Rajen Sheth, group product manager for Chrome For Business, said in the Q&A. While Citrix has a timetable for its release of Receiver For Chrome, VMware is still in the midst of working on its implementation, Sheth said. VMware did not have a representative at the Q&A.
The virtualization partnerships show that Google is stepping up its efforts to crack into enterprise accounts. Most companies can switch 75 percent of their users to Chromebooks today by using Web applications and virtualization, Sundar Pichai, senior vice president of Chrome, said in a Wednesday keynote at Google I/O in San Francisco.
New Citrix Receiver Lets Chrome Notebook Users Run Windows Business Apps [Dec 7, 2010]
Citrix joined Google on stage at its live Google Chrome event in San Francisco to preview the new Citrix Receiver for Chrome Notebooks.
Today, Citrix Systems (NASDAQ: CTXS) joined Google on stage at its live Google Chrome event in San Francisco to preview the new Citrix Receiver™ for Chrome Notebooks (see today’s related announcement blog). Available soon as a free app on the Google Chrome Web Store, Citrix Receiver will allow Google customers to run their existing Windows business applications directly on the new web-based Chrome notebooks with a native user experience, fast performance, and full enterprise security. As a result, Google customers will be able to enjoy all the benefits of a fast, lightweight, web-based notebook computer for personal use, and still have easy, secure access to their Windows-based work applications, desktops and data at any time (see visuals).
Citrix Receiver also represents a win for corporate IT departments, allowing them to deliver existing enterprise applications and desktops as a secure, on-demand service to Chrome notebook users with no new support requirements – and no compromise in security or user experience. Because Citrix Receiver supports all popular security standards, corporate data is safe at all times. End users also enjoy a rich, high-definition experience for all apps and desktops, thanks to the built-in Citrix HDX™ technology.
Citrix Receiver is a key part of the Citrix end-to-end virtual computing strategy, designed to simplify computing for IT, and give end users more choice and flexibility in how and where they work. It is available today for a wide variety of end user devices, including PCs, Macs, laptops, thin clients, tablets and smartphones.
Pricing and Availability
Citrix Receiver for Chrome Notebooks is scheduled to be available as a free app from the Google Chrome Web Store in the first half of 2011. Citrix Receiver works by connecting to the Citrix XenDesktop® or Citrix XenApp™ servers already running in the datacenters of most corporate customers. Every day, XenDesktop and XenApp deliver virtual desktops and applications to 100 million corporate employees at more than 230,000 enterprises worldwide, including 99 percent of the Fortune 500.Sundar Pichai, Vice President of Product Management for Google
“The web has become an incredibly powerful platform for innovation, allowing users to do much more online than ever before. We’re happy to work with Citrix to give Chrome notebook business users a way to enjoy all the benefits of the web, while still having the flexibility to access important business applications in their work environments.”
Gordon Payne, Senior Vice President and General Manager at Citrix
“The new Chrome notebook breaks new ground in simplifying end user computing devices. Citrix is pleased to be working with Google on this exciting new technology and promise it holds for our joint customers. Together, we can ensure that these new devices are enterprise-ready, allowing our customers to securely run their existing corporate applications on their Chrome notebooks. Extending Citrix Receiver support for Chrome notebooks will provide virtual computing solutions that simplify computing for IT, and enable productive, virtual workstyles for users.”Related Links and Announcements:
- Announcement blogby Sumit Dhawan
- Technical overview blogby Chris Fleck
- Google event webcast
- Announcement: New Citrix Receiver Release Gives IT the “Power to Say Yes” to Millions of New Devices
- Citrix Receiver Cloud demo environment
Google Search Finds Citrix Receiver for Chrome Notebooks [Dec 7, 2010] (emphasis is mine)
Citrix has just announced Citrix Receiver for Chrome Notebooks. The new Google OS and reference design for notebooks is designed to run apps entirely from the web. That’s relatively easy for web and SaaS apps, but for the thousands of corporate Windows apps Google needed another answer in order to make the new platform useful as a business tool or even a consumer device with casual access to work apps. The answer came from talking to CIO’s and IT Pros at companies who would need to endorse the device, ” add Citrix Receiver ” was an obvious solution. ( You can also find the answer by Google searching run windows apps from any device or any variation of that
)
Google’s announcement today included a keynote demonstration of Citrix Receiver accessing a number of Microsoft applications hosted on XenApp. This Receiver for Chrome Notebooks is also unique in that it’s based on HTML5 and requires no download and install like most Receivers. It’s very cool, just click the icon, log-on and everything required comes down from the web. The new Web Receiver interface is presented including the ability to search, subscribe and select favorite apps. The apps launch as expected and the performance is great. What’s different is the apps run maximized inside the Browser vs conventional windowing, and task switching is accomplished through the browser tabs. Check out the demo at http://www.youtube.com/watch?v=Xjb5kFLOz_Q&feature=channel fast forward to Minute 21 [ending at 39:00].
Video footage from the Chrome event on 12/07/10. Sundar Pichai, Product Management Lead for Chrome gives update on Chrome OS and announces the pilot program.
Some screen shots of Citrix Receiver for Chrome Notebooks:
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The Citrix Receiver will also be included in Google’s Chrome Web Store when its available in 1H2011. Users will only need a company provided link to get to a log-on page making app delivery simple for IT.
Google’s entry into the OS market is interesting and fits well with their vision to host everything on the web. Users get device independence, and IT meets the objective to minimize support for distributed end point devices. With Google Chrome for Notebooks, Google will provide automated updates to the OS as required, and security exposures are minimized because nothing can be installed locally. Add Citrix Receiver and IT should be happy. I think user adoption will depend on the devices that hardware vendors come up with. These new Notebook devices will compete with Tablets in the limited task mobility segment and full function Windows 7 Netbooks & Laptops on the other side, time will tell…
Embrace the consumerization of IT – Citrix Receiver gives you the power to say ‘yes’ [Dec 7, 2010] (emphasis is mine)
Today Citrix demonstrated Citrix Receiver for Google Chrome Notebook at Google’s launch event in San Francisco (watch the replay). Citrix Receiver gives people access to their enterprise apps using any device, anywhere – enabling IT to embrace consumerization and make their employees more productive.
Consumerization will force more IT change over the next few years than any other technology or trend. The phrase “consumerization of IT” stems from people’s experiences as consumers of technology at homesuch as using simple online self-service applications, or using mobile devices to instantly access their information and it is changing the way all of us think about computing. Computing has become integrated into our everyday life and is not just for work activities, and it is changing our expecations of what computing at work should be. This is a big trend – something that none of us as individuals can control. As an IT industry, we have no other option but to embrace this trend, and plan for how consumerization will impact computing for people at work.
If you are unsure about what consumerization of IT means for computing at work, here are few things that you need to know:
- End users will have a choice of device – they will be able to use a device of their convenience to get access to their apps. They may be company owned or may be employee owned. You may have users using their corporate Windows device and have other devices that you do not have full control over.
- Users will be able to use the same device for their personal and corporate appssimultaneously.
- Users will prefer a self-service experience to access their apps
These three requirements are almost impossible to address with traditional distributed computing within IT environments. Instead, IT needs to do something different.
Google’s announcement regarding the Chrome OS notebook and Chrome OS Web store is a good example of the choice that people have for computing at home. I attended the Google’s launch event live and found the demos quite interesting – seeing how end users can add their apps to their notebook and run them on-demand. It means that there will be another device that someone at work will show up alongside their corporate PC to access their Windows applications.
This is a problem for IT. Enterprise apps and data were never built for the kind of flexibility and security challenges this kind of user choice and mobility introduces. Many IT teams are now struggling to embrace this “consumerization of IT.”
Citrix’s solution to this problem is virtual apps and desktops along with Citrix Receiver – both designed to deliver any enterprise app or desktop to any user, anywhere. The Majority of these are Windows based apps and soon to be adopted Windows 7 desktops. Citrix Receiver, which is available for virtually every device – Windows PCs/laptops, Macs, iPhones, iPads, Android smartphones/tablets, Blackberry, and Windows Mobile, offers users a high performance access to any enterprise app, anywhere.
Today, Citrix demonstrated an early version of Receiver for Chrome OS Notebook at the Google launch event, showcasing access to enterprise Windows based applications securely with a high definition experience. As with all versions of Citrix Receiver, customer demand is strong, making Receiver a “must have” app for new consumer devices. Google’s enterprise customers asked them to partner with Citrix Google Notebooks can have access to enterprise apps & desktops – most of them based on Microsoft Windows. Citrix Receiver for Chrome Notebook will be available in first half of 2011. Users will be able to download it from Google Chrome Web Store.
So, the next time when an employee says they wish to use one of their devices to access the enterprise apps, you no longer have to say ‘no’. With Citrix Receiver, you have the ability to say ‘yes’ to any device – offering a rich high definition application access to all your employees anytime, anywhere.
Citrix Receiver, XenApp and the Windows Application Delivery Infrastructure
Citrix Receiver is a lightweight software client that makes accessing virtual applications and desktops on any device as easy as turning on your TV.
Much like a satellite or cable TV receiver in a broadcast media service, Citrix Receiver allows IT organizations to deliver desktops and applications as an on-demand service to any device in any location with a rich “high definition” experience.
As long as employees have Citrix Receiver installed, IT no longer has to worry about whether they are delivering to a PC in the office, a Mac at home, or an iPhone on the road. This approach radically simplifies desktop management for IT and gives end users far more flexibility and independence in how and where they work.
XenApp is the central software component of the Citrix Windows Application Delivery Infrastructure. The goals of XenApp and the Citrix Windows Application Delivery Infrastructure are to deliver on-demand applications to both physical and virtual desktops, and to determine and provide the best method of delivery. XenApp offers three methods for delivering applications to user devices, servers, and virtual desktops:
- Server-side application virtualization: applications run inside the Data Center. XenApp presents each application interface on the user device, and relays user actions from the device, such as keystrokes and mouse actions, back to the application.
- Client-side application virtualization: XenApp streams applications on demand to the user device from the Data Center and runs the application on the user device.
- VM hosted application virtualization: problematic applications or those requiring specific operating systems run inside a desktop in the Data Center. XenApp presents each application interface on the user device and relays user actions from the device, such as keystrokes and mouse actions, back to the application.
A typical deployment is shown below. Delivery Services 1.0 provides the infrastructure that enables the next generation of Receiver functionality. The figure shows the architecture of Delivery Services and the interactions between the components in a typical environment.

Citrix Receiver—manages plug-ins, including the Self-service Plug-in, on the user device:
- Online Plug-in/Offline Plug-in—enable users to access their subscribed resources. These plug-ins are used for application streaming when executables for applications are put in profiles and stored on a file server or Web server (the App Hub) which simplifies application delivery to users by virtualizing applications on client devices. To support streaming applications to the server, install either the online plug-in or Web plug-in on user devices. These applications must be published as “stream to server.” The Citrix offline plug-in is the new name for the Streaming Client. To support streaming applications to the user’s desktop (“stream to desktop”), as well as offline access to applications and dual-mode streaming, install both the offline plug-in and online plug-in on user devices. With dual mode streaming (“streamed if possible, otherwise accessed from a server”) XenApp is configured to stream software to client devices; otherwise, virtualize from a XenApp server. If launching a streamed application fails on the client device, XenApp seamlessly streams the application to the server and virtualizes the application on the client device from XenApp.
- Self-service Plug-in (formerly Dazzle)—presents the resources and services available across the configured stores. Enables users to subscribe to and organize their resources. Corporate employees get 24 × 7 self-service access to the applications and content that they need to work productively. The Citrix Receiver self-service view offers a rich, intuitive user experience that requires no training. Citrix Receiver and the Self-service Plug-in make self-service IT a reality, giving users instant access to their resources and bringing the economics of the Web to enterprise IT.
Merchandising Server—delivers plug-ins and configuration updates to Citrix Receiver. Uses the Authentication Service to identify users and provides the administrative interface for configuring, delivering, and upgrading plug-ins for your users’ computers..
Delivery Services—integrates with your existing XenDesktop and XenApp infrastructure and employs Microsoft .NET technology running on Internet Information Services (IIS) and, optionally, Microsoft SQL Server to provide authentication and resource delivery infrastructure for Citrix Receiver and the Citrix Self-service Plug-in. Delivery Services consists of three services:
- Authentication Service—authenticates users to the Citrix servers using explicit authentication and stores user credentials. Once a user’s credentials have been validated, the Authentication Service handles all subsequent interactions with the servers to ensure that users do not need to log on again.
- Stores—retrieve user credentials from the Authentication Service to authenticate users to the Citrix servers. Enumerate the resources currently available from the configured servers and send the details to the Self-service Plug-in so the resources can be displayed to users.
- Database—stores details of user subscriptions plus associated shortcut names and locations. When a user accesses a store with application synchronization enabled, the subscribed resources on the user device are automatically reconfigured so that the configuration is the same as that stored in the Delivery Services database.
Citrix Delivery Services Management console—enables administrators to create and manage stores and the Authentication Service.
Citrix servers—provide desktops, content, and online and offline applications.
The interactions that take place between the components in the environment shown above are described below.
- A user logs on to a device; Citrix Receiver starts automatically.
- If the user has not yet subscribed to any resources or if the user opens Citrix Receiver, the self-service view is displayed.
- The user logs on to the stores that the Self-service Plug-in is configured to contact.
- The Self-service Plug-in sends the user’s credentials to the Authentication Service.
- Merchandising Server uses the Authentication Service to identify the user and sends any configuration updates specified by the administrator to Citrix Receiver.
- The Authentication Service authenticates the user to the Citrix servers that provide the resources in the stores.
- Using the Authentication Service to provide the user’s credentials, the stores contact the Citrix servers, obtain details of the available resources, and send this information to the Self-service Plug-in.
- The Self-service Plug-in aggregates the resources from all the stores, but only those resources that the administrator has made available for this particular user are displayed in Citrix Receiver.
- When application synchronization is enabled for a store, the store queries the Delivery Services database and sends details of the user’s subscribed resources and associated shortcuts to the Self-service Plug-in as part of the resource enumeration process.
- The Self-service Plug-in compares the configuration received from the store with the configuration of the current device to determine whether the user has subscribed or unsubscribed from any resources, or modified any shortcuts on any other devices.
- If any differences are detected between the user’s subscriptions on the current device and the configuration stored in the database, the Self-service Plug-in automatically adds and removes resources and moves or renames shortcuts to resolve the differences.
- The user subscribes to and organizes resources in the self-service view of Citrix Receiver.
- Shortcuts to the subscribed resources are added to the user’s device.
- Any offline applications to which the user subscribes are downloaded from the XenApp farm to the user device by the Offline Plug-in. Once downloading is complete, the applications are available for use.
- If the user subscribes to a Citrix Online product, the associated client application is installed locally on the device. If configured by the administrator, the user may also be prompted to create a Citrix Online account or request an account from the IT department.
- When application synchronization is enabled for a store, the Self-service Plug-in notifies the store of any changes to the user’s subscribed resources and associated shortcuts. The store updates the database with the new configuration.
- The user clicks on a shortcut to a subscribed resource.
- For offline applications, the application starts and runs locally within an isolation environment.For desktops, content, and online applications, the Online Plug-in initiates a session with a XenDesktop or XenApp server providing the selected resource.
More information:
Designing a XenApp Deployment (inside XenApp 6 for Windows Server 2008 R2) [April 11, 2011] where detailed architecture diagrams and explanations are provided as well:
A XenApp deployment consists of three deployment groups: user device (represented in this diagram by Citrix Receiver and Citrix Dazzle), Access Infrastructure, and Virtualization Infrastructure.
- On the left of this diagram are Citrix Dazzle and Citrix Receiver, which represent the set of devices on which you can install client software. Citrix Dazzle provides your users with a selection of applications you have made available to them. Citrix Receiver manages the client software plug-ins that enable your users to interact with virtualized applications. When designing a XenApp deployment, you consider how your users work, their devices, and their locations.
- Access Infrastructure represents secure entry points deployed within your DMZ and provide access to resources published on XenApp servers. When designing a XenApp deployment, you provide secure access points for the different types of users in your organization.
- Virtualization Infrastructure represents a series of servers that control and monitor application environments. When designing a XenApp deployment, you consider how applications are deployed based on your user types and their devices, the number of servers you need, and which features you want to enable in order to provide the support, monitoring, and management your organization requires.
The following diagram shows the access infrastructure in greater detail.
In this access infrastructure diagram:
- All of your users use Citrix Dazzle to choose applications they want to run. Citrix Receiver plug-ins run them.
- Onsite users within your corporate firewall interact directly with the XenApp Web and Services Site.
- Remote-site users access applications through sites replicated by Citrix Branch Repeater.
- Off-site users access applications though secure access, such as Access Gateway.
- The Merchandising Server makes available self-service applications to your users through Citrix Dazzle.
- EasyCall Voice Services enables your users to initiate telephone calls by clicking on telephone numbers displayed in their applications.
- The XML Service relays requests and information between the Access Infrastructure and the Virtualization Infrastructure.
The following diagram shows the virtualization infrastructure in greater detail.
In this virtualization infrastructure diagram:
- The XML service relays information and requests.
- Based on Active Directory profiles and policies, the XenApp servers invoke the correct application delivery type for the user. The XenApp servers provide server-side application virtualization and session management. Session and deployment configuration information are stored in data collectors and a central data store represented by the deployment data store.
- The App Hub provides Streamed Application Profiles, which are client-side virtualization applications housed in your enterprise storage.
- The VM Hosted Apps server isolates problematic applications inside a seamless desktop, which, depending on the user profile, can be virtualized on the user device or on the server. The desktop images are provisioned through Provisioning Server. Session and server configuration information are stored in the deployment data store.
- Provisioning Services delivers desktops to servers, which are stored as desktop images in your image repository.
- SmartAuditor provides session monitoring. Recorded sessions are stored in your enterprise storage and configuration information is stored in the deployment data store.
- Service Monitoring enables you to test server loads so you can estimate how many servers you need for your deployment and to monitor those servers once they are deployed.
- Power and Capacity Management enables you to reduce power consumption and manage server capacity by dynamically scaling the number of online servers.
- Single Sign-on provides password management for virtualized applications. Passwords are stored in the account authority.
Delivery Services & Self Service Plug-in Video Series [March 21, 2011]
– Part 1 – Merchandising Server component, concentrating on what’s new in Merchandising Server 2.1
– Part 2 – Receiver component, concentrating on what’s new in Receiver for Windows 2.1
– Part 3 – Delivery Services component, overview of what Delivery Services 1.0 is all about and how to configure it
– Part 4 – Self Service Plug-in component, covering an overview of Self Service Plugin 2.0, what’s new and how to configure it
Intel’s SoC strategy strengthened by 22nm Tri-Gate technology
Asustek may have difficulties achieving 2011 notebook shipment goal See also: Intel: accelerated Atom SoC roadmap down to 22nm in 2 years and a “new netbook experience” for tablet/mobile PC market [April 17, 2011]
Update 5 [Ivy-Bridge related]
Intel Schedules Core i 3000 “Ivy Bridge” Desktop Processors Launch to Q2 2012 [Nov 30, 2011]
Intel Corp. has notified its partners about its decision to introduce of its next-generation code-named Ivy Bridge processors in the second quarter of 2012. Previously the company planned to release the Core i 3000-series central processing units (CPUs) for desktops in March – April timeframe, which left a possibility to unveil the chips in the first quarter.
…
Intel has also disclosed specifications of its next-gen Ivy Bridge chips for desktops to its partners. The initial family to be released in Q2 2012 will not include Core i3-3200-series chips and will consist of Core i7-3700 and Core i5-3500/3400 families.
…
Ivy Bridge will generally inherit Sandy Bridge micro-architecture and will sport a rather significant number of improvements. Firstly, it will have certain improvements that will boost its performance in general applications by around 20% compared to Core i “Sandy Bridge” chips (e.g., enhanced AVX acceleration). Secondly, the forthcoming chip will have a new graphics core with DirectX 11 and OpenCL 1.1 support, 30% higher performance compared to the predecessor as well as new video processor and display controllers. Thirdly, Ivy Bridge will feature PCI Express 3.0 x16 interconnection as well as PCIe 2.0 x4 controller. In fourth, the processor will support a number of power management innovations.
Update 4 [Cedar Trail-M related]:
Intel to ship new netbook platform in November [18 Aug, 2011]
Intel recently adjusted the launch schedule of its next-generation
netbook platform, Cedar Trail-M, from September to November because the platform has encountered some graphics driver issues and has not yet passed certification for Windows 7, according to sources from notebook players.The Cedar Trail-M platform will include two new CPUs, 32nm-based Atom N2800 (1.86GHz) and N2600 (1.6GHz), priced at US$47 and US$42, and will replace the existing Atom N475 and N455. The CPUs will also feature an integrated GPU that supports DirectX 10.1 technology. The platform will also adopt the existing NM10 chipsets for southbridge capability.
Since netbooks are no longer a mainstream product in the IT market, while AMD also has a similar-level solution, Intel’s delay of Cedar Trail-M will not affect notebook players much, the sources added.
In addition to the netbook platform, Intel’s new CPUs, Atom D2700 (US$52) and D2500 (US$42), for nettops will also be delayed to November.
Update 3 [CULV related]:
Intel’s CEO Discusses Q2 2011 Results – Earnings Call Transcript Q&A [July 20, 2011]
Uche Orji – UBS Investment Bank
Let me just ask you about Ultrabooks. Sean was quoted at the Computex as saying that this should be about 40% of the consumer mix by the end of next year. If one were to go back and compare this to CULV from a couple of years ago, what makes you more confident that this will achieve this level of success? Do you enjoy the form factor? I think CULV also had performance issues. So if you can talk about the level of confidence you have with Ultrabooks, and how you see that ramping from now until next year to get to that 40%?
Paul Otellini
Well, as I look at this, I don’t think that the Ultrabook strategy is anywhere near equal to the CULV strategy as you call it. That was really a kind of a point product. It was focused on form factor. We didn’t really put a lot of engineering into it with our customers, and we didn’t look at other features. If you will, it’s kind of a trial run in hindsight is the way I would look at it. The Ultrabook project is much more akin to Centrino. It’s a very holistic approach to moving the entire market to a different kind of form factor, not just in terms of its thinness, but in terms of the feature set. I talked about always on, always connected. So the machine is always aware of the networks around it. I talk about instant on, instant boot capability. We talked about building in integral touch into it, another feature set. So this is as much about the features around the skin, or inside the skin, as the shape of the skin. And as we look at this with our customers, we also see that there’s a great deal of engineering that has to be done. Because one thing we know is that today, these feature sets cost more money. But we don’t think that PC prices are going to go up over time. So what we have to do is work with the ecosystem to cost engineer these features for high-volume price point displacement. And that’s the only way you can achieve sort of a 40% number as Shawn predicted in that timeframe is by doing price point replacements. And then looking forward a year later, into the next generation, silicon, it gets cheaper to do it so we could penetrate more of the market.
Update 2 [MacBook Air related]:
– Asustek expects better business performance in 2H11 [Aug 17, 2011]
Asustek Computer expects its performance in the second half of 2011 to be better than that of fellow Taiwan-based companies, according to CFO David Chang.
Asustek is likely to hit record quarterly revenues in the third quarter and is optimistic about business operation in the fourth mainly due to the launch of second-generation Eee Pad Transformer tablets and ultrabook notebooks, Chang said.
Asustek aims at a 14% market share for notebooks in China, and
became the largest vendor in Eastern Europe’s notebook market in the second quarter. In addition, Asustek is poised to make forays into Latin America, especially Brazil and Mexico.Asustek expects to ship 14 million notebooks and 4.5-5 million Eee PCs in 2011, Chang indicated. Asustek shipped 11.4 million motherboards in the first half and expects to ship 22.5-23 million for the year.
– HP to pioneer launching Ultrabook-concept notebooks, say sources [July 11, 2011] “even ahead of the planned release of the UX21 Ultrabook by Asustek Computer slated for September“
– Asustek may have difficulties achieving 2011 notebook shipment goal [July 26, 2011] “of 20 million notebooks and netbooks combined … the shipments may only reach 18.5-19 million units“
– Notebook players to mass produce ultrabooks in September [July 26, 2011]
First-tier notebook players including Hewlett-Packard (HP), Acer, Asustek Computer, Dell and Lenovo are all set to launch ultrabooks in the second half of 2011 with mass production scheduled for September.
However, due to most players still suffering from low yield rates over panel production, Asustek, which already finished developing its ultrabook, is expected to become the fastest to mass produce the ultrabook, according to sources from the upstream supply chain.
For the second half of 2011, Asustek placed orders for 400,000-450,000 ultra-thin notebooks each month to its upstream component suppliers with 100,000 units being ultrabooks.
As for Acer and Dell, due to both players suffering from low panel yield rate at their partners, though the two firms plan to mass produce their ultrabook in September, the production volume and schedule may be delayed.
As for HP, although its ultrabook is rumored to be launched in August and produced by Foxconn Electronics (Hon Hai Precision Industry), the actual release time is estimated to be in the fourth quarter or early 2012.
Update: – Acer Ultrabook pushing for September launch, says paper [Aug 19, 2011]
Acer reportedly is aiming to launch its Ultrabook in September to compete against Asustek’s UX21, which is also set to appear in the month, and has been pushing its development schedule; however, because the Ultrabook has not yet entered mass production, the plan may still be changed, according to a Chinese-language Commercial Times report.
An Acer executive also pointed out that the company has already revised the internal design of its Ultrabook twice and the company will only launch 13-inch models initially, the paper added.
– Asus: Super-Thin ‘Ultrabooks’ Can Capture 50% Of Notebook Market [July 29, 2011]
“Ultrabooks may have a better market than people thought,” said Asus Chairman Jonney Shih in an interview during a rare trip to New York. Shih, who was Chief Executive of the Taiwan-based electronics giant until 2008, cites internal studies as support. The research indicates consumers are willing to pay “a little higher price” than Asus’ other laptops for ultrabooks, he said.
…
Shih declined to comment on the UX21′s price. But he was optimistic that ultrabooks would catch on — in fact, even more optimistic than Intel. When the chip giant introduced the ultrabook concept at the Taipei Computex trade show in June, its executives said the new devices could capture 40% of the global notebook market in 18 months. Shih believes that number could reach 50% though he didn’t specify a timeframe for reaching that goal beyond “eventually”.
Shih’s enthusiasm stems, in part, from Asus’ plan to expand its ultrabook selection to include other designs and prices. Future Asus ultrabooks need not be as super-thin as the UX21, Shih explained. Perhaps they will be 18 millimeters thick and come with different — likely, cheaper — processors, said Shih.
Consumers should get more information in a few weeks. Asus is targeting an on-sale date sometime this fall. Though recent reports have pointed to HP as the frontrunner to introduce an ultrabook, Shih said he believed Asus would be first. Asus, he noted, had already designed the UX21 when Intel began approaching manufacturers about making ultrabooks. That head start helped Asus land the distinction of being the first company to show an ultrabook prototype, at Computex.
– Asustek rebuts Intel forecast on low cost of Ultrabooks series [July 26, 2011]
Asustek Computer Inc (華碩), the world’s No. 5 PC brand, yesterday said its upcoming UX series Ultrabook platform would fail to carry price tags of less than US$1,000, as claimed by Intel Corp.
“Unless we use Intel Core i3 chips [the Ultrabooks will not be less than US$1,000]. The price tags will have to go beyond US$1,000 if [more advanced] i5 and i7 chips go into the notebooks,” a person familiar with UX development said.
…
Daiwa Capital Market’s analyst Calvin Huang (黃文堯) said on July 13 that Intel was merely cutting prices for its low-voltage processors to help thin and light notebooks make a comeback.
However, in Huang’s view, Intel’s help might not be enough because to make an Ultrabook, other more advanced and expensive components — such as ultrathin panels, solid-state hard drives, metal casings, high-density interconnect and polymer batteries — are required to make it comparable to the MacBook Air.
– Don’t count on ‘ultrabook,’ says Daiwa analyst [July 15, 2011]
“While some believe ultrabooks could revive notebook growth and Asustek [Computer Inc (華碩)], the first to introduce the ultrabook, should benefit, we think the ultrabook is killing notebook contract makers’ premium lines and may dilute their profit margins,” Daiwa Capital Market analyst Calvin Huang (黃文堯) said.
“We forecast zero growth for global notebook shipments for 2011 and believe the ultrabook alone may not be enough to revive notebook growth in 2012,” he said in a report dated Wednesday.
…
These ultrabook notebooks are intended to compete with Apple Inc’s MacBook Air, whose worldwide shipments could easily top 600,000 units per month, the report said.
…
Daiwa said Intel was lowering the price of its low-voltage processors to make thin and light notebooks mainstream.
“In other words, Intel is cutting prices to stimulate notebook demand,” Huang wrote.
Intel’s subsidy is not enough because to make an ultrabook, other advanced and expensive components, like ultra-thin panels, solid state drives, metal casings and polymer batteries, are required to make it comparable to the MacBook Air.
Huang said these advanced components generally cost 50 to 100 percent more than mainstream components used in notebooks.
Because of this, to match the MacBook Air’s price tag, Taiwanese notebook contract makers may have to compromise and use second-grade components in the ultrabooks, which could compromise performance, he said.
The other deciding factor is that Microsoft Corp’s Windows 8 may or may not add to the overall user experience of ultrabooks, and consumers would only be able to tell when the operating system finally comes on the market late next year, Daiwa said.
– Apple Updates MacBook Air With Next Generation Processors, Thunderbolt I/O & Backlit Keyboard [press release, July 20, 2011]
Apple® today updated the MacBook Air® with next generation processors, high-speed Thunderbolt I/O technology, a backlit keyboard and Mac OS® X Lion, the world’s most advanced operating system. With up to twice the performance of the previous generation, flash storage for instant-on responsiveness and a compact design so portable you can take it everywhere,* the MacBook Air starts at $999 (US) and is available for order today and in stores tomorrow.
… The 11-inch model weighs 2.38 pounds and provides up to 5 hours of battery life, while the 13-inch weighs 2.96 pounds and provides up to 7 hours of battery life. … latest Intel Core i5 and Core i7 dual-core processors … Thunderbolt I/O technology provides expansion possibilities never before available to MacBook Air users. Through a single cable, users can connect to high performance peripherals and the new Apple Thunderbolt Display, the ultimate docking station for your Mac® notebook. Thunderbolt can easily be adapted to support legacy connections such as FireWire® and Gigabit Ethernet. … an innovative glass Multi-Touch™ trackpad … supports Lion’s new Multi-Touch gestures such as momentum scrolling, tapping or pinching your fingers to zoom in on a web page or image, and swiping left or right to turn a page or switch between full screen apps. … also features a brilliant, high resolution LED backlit display that is amazingly thin yet has the resolution of a much larger, bulkier screen.
The 1.6 GHz 11-inch MacBook Air is available in two models, one with 2GB of memory and 64GB of flash storage for a suggested retail price of $999 (US), and one with 4GB of memory and 128GB of flash storage for $1,199 (US). The 1.7 GHz 13-inch MacBook Air comes in two configurations, one with 4GB of memory and 128GB of flash storage for a suggested retail price of $1,299 (US), and one with 4GB of memory and 256GB of flash storage for $1,599 (US). Configure-to-order options and accessories include a 1.8 GHz Core i7 processor, additional flash storage, MacBook Air SuperDrive® and a USB Ethernet Adapter.
Additional technical specifications and configure-to-order options and accessories are available online at www.apple.com/macbookair.
– Mac OS X Lion Available Today From the Mac App Store [July 20, 2011]
Some of the amazing features in Lion include: new Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.
…
Additional new features in Lion include:
- Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;
- Auto Save, which automatically and continuously saves your documents as you work;
- Versions, which automatically records the history of your document as you create it, and gives you an easy way to browse, revert and even copy and paste from previous versions; and
- AirDrop, which finds nearby Macs and automatically sets up a peer-to-peer wireless connection to make transferring files quick and easy.
Mac OS X Lion is available as an upgrade to Mac OS X version 10.6.6 Snow Leopard® from the Mac App Store for $29.99 (US). Lion is the easiest OS X upgrade and at around 4GB, it is about the size of an HD movie from the iTunes Store®. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion will be made available on a USB thumb drive through the Apple Store® (www.apple.com) for $69 (US). Mac OS X Lion Server requires Lion and is available from the Mac App Store for $49.99 (US).
– The web weighs in on iOS-like Mac OS X Lion [July 21, 2011]
iOS-inspired Multi-Touch gestures, full screen apps, Mission Control, Launchpad, autosave and a brand new Mail application are just a few of the most lauded features in the eighth major release of the Mac OS X platform.
Reviews ranged from one-line tweets from early adopters to in-depth, book-length reports covering every facet of the OS.
“Apple’s Lion Brings PCs Into Tablet Era,” said Walter S. Mossberg writing for AllThingsD. His enthusiastic tone was echoed throughout the blogosphere with only minor complaints getting any airtime.
Microbloggers praised Lion’s low price, “One perk about Lion, you buy it once, you can put it on all your machines (as long as you use the same App Store login),” and posted their initial thoughts.
– 8 Features Mac OS X Lion Borrowed from its Little Brother, iOS [July 25, 2011]
Apple is slowly but surely, making the transition from iOS or the mobile world as a whole, over to the Mac. We already know that Apple is selling more iPads than Macs, but what we did not know is that Apple is replicating the iOS experience on its Mac lineup, but that is clearly the case. Much has been said about the “post PC era” and we have seen many new features over the past few months making their way to mobile first and only Web or desktop second.
The following 8 features, or should we call them functionalities, that are built into Lion are clearly taken from the iOS experience and ported over to the Mac:
1: Multitouch Gestures
… In Lion, you can swipe between desktops using three fingers, go Back or Forward in Safari using two, and activate Mission Control using three fingers. … I am now using the Trackpad on my Macbook Air exclusively.
2: Multiple Home Screens
… the new Mission Control system behaves exactly like many mobile devices do in that you can easily swipe between active applications and work in parallel on different projects. …
3: Scrolling Method
… Basically, just like on iOS, in Lion you are dragging the content and not the scroll bar. … Personally, it has completely grown on me and now my PC is what seems foreign to me.
4: The Mail UI
… the UI, which is pretty much identical to the iPad Mail app, which is one of the best email UIs I have ever used. The new Lion Mail resembles the iPad Mail app in so many ways including the simple setup, the side by side user interface, and much more.
5: Jiggling Icons and Folders
I totally missed these features until someone on Twitter pointed them out to me. When you are in your LaunchPad in Lion, a long press on an icon will cause all the icons to jiggle (out of lack of a better word) and you can then move them around or delete them from Launchpad. You don’t need a good imagination to see that this is identical to iOS. Of course, you can also drag one icon on top of another and create a folder, again, exactly like in iOS.
6: Air Drop
Of course transferring files is not something new to computers, but Airdrop enables you to share a file with another Mac in your nearby vicinity. This is of course something we were able to do for years on mobile devices with some old school devices using Infrared and the newer phones using Bluetooth to share files. Yes, computers also have Bluetooth and can share files, but if you have used Airdrop, you must have felt that the experience very much resembled that of a mobile device sharing with another one in its proximity.
7: Full Screen Apps
I have been running Safari in full screen mode for the past few days and I can safely say, I cannot go back to the non-full screen mode. This new option of running Mac apps in full screen and certain options appearing as you hover over a certain location on the screen is yet another feature borrowed from iOS. Just think about the Photos app on your iPhone and how the pictures appear in full screen until you want the navigation options to appear and bring you back to the album or onto the next picture. Not convinced? Check out the Reader option in Safari on iOS5. That is exactly the same as full screen on Lion minus the removal of ads, which is not something included in Lion’s full screen mode.
8: No Wire Download
Maybe this one should be first on the list, but when have we ever seen a computer’s operating system that the user can download from an app store on the current operating system? Just trying to wrap my head around the concept is starting to give me a headache. How can I download the OS as an app within the current OS and then install it over the current OS without an external disk or USB drive? Yet, Apple pulled it off and made the whole upgrade process as seamless as any upgrade I have ever done. The whole experience of the app store and downloading updates over the air is so mobile-like, and just a few days ago, Apple enabled OTA updates for iOS with iOS5 beta 4.
Update 1 (Computex-related):
– Intel paying handsomely to attract downstream vendors into launching Ultrabooks [July 4] (emphasis is mine)
Intel has recently started planning a new marketing strategy for its Ultrabook concept and has invested heavily into the related budget and resources hoping to attract first-tier notebook vendors into developing Ultrabooks, according to sources from downstream notebook players.
Due to the failure of Intel’s Consumer Ultra Low Voltage-based (CULV-based) ultra-thin notebooks in 2009, while the notebook market has been severely impacted by tablet PCs, most notebook vendors are taking a conservative attitude toward Intel’s Ultrabook concept and Intel is hoping its heavy investment will be able to attract these vendors to launch Ultrabook products, the sources noted.
Intel announced its Ultrabook concept in June with a goal of having 40% of the global consumers notebooks using its Ultrabook concept at the end of 2012. Asustek is already set to launch its first Ultrabook concept-based notebook, UX21, in September.
Although Intel is providing a significant budget to support its partners launching Ultrabooks, the Ultrabook CPUs’ rather high prices are currently still affecting downstream vendors’ willingness to adopt as vendors are still concerned whether the Ultrabook product’s prices can reach as low as US$1,000 as claimed by Intel. Although the vendors have already started testing Ultrabooks, most of them are still conservative about opening projects for production.
Currently, most of the vendors are monitoring Asustek’s performance with its UX21 and will cut into the market when the timing is appropriate.
For the Ultrabook product line, Intel has recently launched four dual-core CPUs and is set to launch a single-core Celeron 787 CPU in September and Celeron 857 in the fourth quarter to replace Celeron 847, the sources added.
– The “Ultrabook™”
(part of Intel’s Maloney Talks Mobile Growth, Industry Opportunities at Computex [May 30, 2011], emphasis is mine)
Intel’s vision is to enable a new user experience by accelerating a new class of mobile computers. These computers will marry the performance and capabilities of today’s laptops with tablet-like features and deliver a highly responsive and secure experience, in a thin, light and elegant design. The Ultrabook™ will be shaped by Moore’s Law and silicon technology in the same way they have shaped the traditional PC for the past 40 years.
[Sandy Bridge / Ivy Bridge relevance is only from 00:48 on.]
Maloney described three key phases in the company’s strategy to accelerate this vision, which begins to unfold today with the company’s latest 2nd Generation Intel® Core™ processors. This family of products will enable thin, light and beautiful designs that are less than 20mm (0.8 inch) thick, and mainstream price points under US$1,000. Systems based on these chips will be available for the 2011 winter holiday shopping season and include the UX21, ASUS* Ultrabook™. ASUS Chairman Jonney Shih joined Maloney on stage to showcase the company’s new ultra-thin laptop based on the latest 2nd Generation Intel Core processor.
“At ASUS, we are very much aligned with Intel’s vision of Ultrabook™,” said Shih. “Our customers are demanding an uncompromised computing experience in a lightweight, highly portable design that responds to their needs quickly. Transforming the PC into an ultra thin, ultra responsive device will change the way people interact with their PC.”
Building on the latest 2nd Generation Intel Core technology, Maloney outlined the next generation Intel processor family codenamed “Ivy Bridge,” which is scheduled for availability in systems in the first half of 2012. Laptops based on “Ivy Bridge” will bring improved power efficiency, smart visual performance, increased responsiveness and enhanced security. “Ivy Bridge” is the first high-volume chip based on Intel’s 22 nanometer (nm) manufacturing technology that uses a revolutionary 3-D transistor design called Tri-Gate announced in May. Maloney also highlighted complementary USB 3.0 and Thunderbolt™ technologies which are part of Intel’s ongoing work to drive the PC platform forward.
Following “Ivy Bridge,” planned 2013 products codenamed “Haswell” are the third step toward achieving the Ultrabook™ and reinventing the capabilities of the laptop in ultra thin and light, responsive and more secure designs. With “Haswell,” Intel will change the mainstream laptop thermal design point by reducing the microprocessor power to half of today’s design point.
End of the updates
Intel Reinvents Transistors Using New 3-D Structure [May 4, 2011] (emphasis in red is mine)
For the first time since the invention of silicon transistors over 50 years ago, transistors using a three-dimensional structure will be put into high-volume manufacturing. Intel will introduce a revolutionary 3-D transistor design called Tri-Gate, first disclosed by Intel in 2002, into high-volume manufacturing at the 22-nanometer (nm) node in an Intel chip codenamed “Ivy Bridge.” A nanometer is one-billionth of a meter.
…
The 22nm 3-D Tri-Gate transistors provide up to 37 percent performance increase at low voltage versus Intel’s 32nm planar transistors. This incredible gain means that they are ideal for use in small handheld devices, which operate using less energy to “switch” back and forth. Alternatively, the new transistors consume less than half the power when at the same performance as 2-D planar transistors on 32nm chips.
…
Just as skyscrapers let urban planners optimize available space by building upward, Intel’s 3-D Tri-Gate transistor structure provides a way to manage density. Since these fins are vertical in nature, transistors can be packed closer together, a critical component to the technological and economic benefits of Moore’s Law. For future generations, designers also have the ability to continue growing the height of the fins to get even more performance and energy-efficiency gains.
“For years we have seen limits to how small transistors can get,” said Moore. “This change in the basic structure is a truly revolutionary approach, and one that should allow Moore’s Law, and the historic pace of innovation, to continue.”
World’s First Demonstration of 22nm 3-D Tri-Gate Transistors
The 3-D Tri-Gate transistor will be implemented in the company’s upcoming manufacturing process, called the 22nm node, in reference to the size of individual transistor features. More than 6 million 22nm Tri-Gate transistors could fit in the period at the end of this sentence.
Today, Intel demonstrated the world’s first 22nm microprocessor, codenamed “Ivy Bridge,” working in a laptop, server and desktop computer. Ivy Bridge-based Intel® Core™ family processors will be the first high-volume chips to use 3-D Tri-Gate transistors. Ivy Bridge is slated for high-volume production readiness by the end of this year.
This silicon technology breakthrough will also aid in the delivery of more highly integrated Intel® Atom™ processor-based products that scale the performance, functionality and software compatibility of Intel® architecture while meeting the overall power, cost and size requirements for a range of market segment needs.
Newsroom: Intel 22nm 3-D Tri-Gate Transistor Technology, Version 29 [May 2-5, 2011]
Fact Sheets & Backgrounders
- Fact Sheet: Global Intel Manufacturing Fact Sheet(PDF 414KB)
- Presentation: Intel Announces New 22nm 3D Tri-gate Transistors(PDF 6.4MB)
- Presentation: 22nm Details(PDF 1.1MB)
- Fun Facts: How small is 22nm?(PDF 150KB)
- Backgrounder: History of the Transistor (PDF 218KB)
Event Replay
Photography
Related Information on Intel.com
Video Animation: Mark Bohr Gets Small: 22nm Explained [May 4, 2011]
First Demonstrations of Intel’s 22nm 3-D Tri-Gate Transistors [May 3, 2011]
FinFETs Extend Intel’s Technology Lead [Tom R. Halfhill of the Linley Gwennap Group, May 6, 2011] (emphasis in red is mine)
Cadillac introduced tailfins to evoke high-tech style in the 1950s, but Intel’s new finned transistors are far from cosmetic. Purely functional, highly efficient, yet equally brash, these fin-shaped field-effect transistors (finFETs) are sure to be copied as widely as Cadillac’s useless appendages—and they will play a similar role in defining an era.
Intel calls finFETs “tri-gate” transistors, touting them as the first true three-dimensional devices built on planar integrated circuits. A tri-gate transistor folds a conventional planar gate into an inverted U-shaped fin that protrudes above the silicon substrate. By coating all three sides of the fin with metal, Intel builds a 3-D gate structure that has much more volume than a planar gate while still squeezing into the same horizontal space.
Tri-gate transistors can handle greater drive currents, allowing higher clock frequencies. They can switch states at a lower threshold voltage without sacrificing as much switching speed, which reduces dynamic power consumption. In addition, the thicker gate leaks less current, reducing static power. As always, chip designers can trade off these factors in various ways to achieve the best balance of performance and power consumption for the target application.
Intel will use the new transistors for both logic circuits and memory arrays in all its microprocessors built in the next-generation 22nm process, which debuts later this year. The company has demonstrated PC and server processors built with the new technology and is already shipping samples to OEMs for system design. Volume production is scheduled to begin in the fourth quarter and ramp quickly next year. And Intel isn’t hedging its bets: contrary to rumors, the new chips will use tri-gate transistors universally, abandoning planar transistors forever.
FinFETs reinforce Intel’s significant lead in chip fabrication. In addition to using new transistors, Intel is moving to the 22nm mode about two years ahead of the rest of the industry, which is only now beginning the transition to 32/28nm technology. The independent foundries serving virtually all of Intel’s competitors have no plans to use finFETs before the 14nm node—and adoption may be tentative even then. It appears that Intel has gained a head start of at least four years, much as the company achieved in 2007 by introducing high-k metal-gate (HKMG) transistors at the 45nm node. FinFETs could boost Intel’s position in the mobile and consumer markets, where it needs an edge to overcome entrenched competitors. —Tom
Multigate device – Varieties – FinFETS [wikipedia excerpt on May 10, 2011]
The term FinFET was coined by University of California, Berkeley researchers (Profs. Chenming Hu, Tsu-Jae King-Liu and Jeffrey Bokor) to describe a nonplanar, double-gate transistor built on an SOI substrate,[6] based on the earlier DELTA (single-gate) transistor design.[7]The distinguishing characteristic of the FinFET is that the conducting channel is wrapped by a thin silicon “fin”, which forms the gate of the device. The thickness of the fin (measured in the direction from source to drain) determines the effective channel length of the device.
In current usage the term FinFET has a less precise definition. Among microprocessor manufacturers, AMD, IBM, and Motorola describe their double-gate development efforts as FinFET development whereas Intel avoids using the term to describe their closely related tri-gate [1]architecture. In the technical literature, FinFET is used somewhat generically to describe any fin-based, multigate transistor architecture regardless of number of gates.
A 25-nm transistor operating on just 0.7 Volt was demonstrated in December 2002 by Taiwan Semiconductor Manufacturing Company. The “Omega FinFET” design, named after the similarity between the Greek letter “Omega” and the shape in which the gate wraps around the source/drain structure, has a gate delay of just 0.39 picosecond (ps) for the N-type transistor and 0.88 ps for the P-type.
Multigate device – Varieties – Tri-gate transistors (Intel) [wikipedia excerpt on May 10, 2011]
Tri-gate or 3-D are terms used by Intel Corporation to describe their nonplanar transistor architecture planned for use in future microprocessors. These transistors employ a single gate stacked on top of two vertical gates allowing for essentially three times the surface area for electrons to travel. Intel reports that their tri-gate transistors reduce leakage and consume far less power than current transistors. This allows up to 37% higher speed, and a power consumption at under 50% of the previous type of transistors used by Intel.[8]
Intel currently plans to release a new line of CPUs, termed Ivy Bridge, which feature tri-gate transistors. [9] Intel has been working on its tri-gate architecture since 2002, but it took until 2011 to work out mass production issues. The new style of transistor was described on May 5, 2011, in San Francisco.[10] Intel factories are expected to make upgrades over 2011 and 2012 to be able to manufacture the Ivy Bridge CPUs.[11] As well as being used in Intel’s Ivy Bridge chips for desktop PCs the new transistors will also be used in Intel’s Atom chips for low powered devices.[10]
In the technical literature, the term tri-gate is sometimes used generically to denote any multigate FET with three effective gates or channels.
Intel(‘s) Take(s) On Tablets & Other Mobility Devices [May 6, 2011]
Part of being an Intel Advisor is getting insights and information directly from inside Intel. This month’s conference call with Intel and other Intel Advisors was no different and we learned about a hot topic in the Tech industry – the tablet race. Leading our discussion was Mark Miller, director of outbound marketing from Intel’s Netbook and Tablet team. Not only did we learn Mark’s take on tablets and other mobility devices, but also he explained Intel’s vision to take ON tablets and these devices and move the space forward.
…
Miller breaks down the “Mobility” category into 3 segments: Netbooks, Tablets and a new third category which they are simply calling a “Hybrid Device.”
Exploring the Categories
What’s below is obviously not an exhaustive discussion of these categories, as the specs, features, ideas and concepts are still being decided on and written. But the Advisor briefing definitely got the gears spinning.
Netbooks
… there still is demand, especially for an even lower price point…the magic number of $199 for a netbook targeted towards emerging markets, schools & education or even as a second PC. But users might not be waiting simply for a lower price, they want better performance from the CPU and more powerful graphics capabilities. To accomplish this, Intel will be introducing a new Atom processor, code named “Cedar Trail” which is expected to be released in the second half of 2011. Core to this updated netbook infrastructure will be the addition of more PC-like features like Wi-Di or PC sync. I saw Wi-Di (“Wireless Display”) in action at a couple of shows; it’s an impressive way to share multimedia content from a computer to a big screen TV. Simply start playing a movie, for example, on a Wi-Di enabled computer and then with an appropriately configured TV, your media starts streaming. It’s very similar to Apple’s AirPlay.
Tablets
… In April of this year, Intel introduced a new Atom processor for tablets, code name “Oak Trail” which should start hitting tablets in May. Most of Intel’s efforts has been around Windows 7-based tablets but there are definitely efforts underway to handle other mobile OSes like Android.
… Miller acknowledges that Intel is a bit behind the game in the tablet race. However, they do seem to also have a differentiating vision, in my opinion. With Apple, it’s pretty much one size fits all, meaning the experience is focused more around the device and less around a particular user’s use case. I think that this is fine for Apple, as this is where they want to be, providing an elegant and easy to use, but controlled environment. Intel believes, however, that tablets should be as individual as you are, meaning that you should be able to customize and tailor a tablet to better fit a given user. With the iPad, IT is the center as opposed to the person using it being the center. This concept actually is even more appropriate for the 3rd category below.
Intel will be working to make the processor technology within tablets faster, while designing their chipsets to use less power and be smaller, thus allowing for thinner tablets. Some benchmarks outlined by Miller was getting below 8mm in thickness (e.g., “thinness”) and having 10 hours active battery life with 30 days of standby – pretty much a good standard. If they can pull this off running a mobility version of Windows 7, that would be impressive.
…
“Hybrid Device”
This next category is really the intriguing one and represents a merging of the best features and technology available to netbooks and tablets. There are already devices like this in the market, in fact, Microsoft had supported this type of computer many years before the iPad even came out. We have seen swivel-display computer from Fujitsu, for example, that had a screen that pivots to cover a keyboard. This “hybrid” style is exactly something that Intel believes is worth investing in. Think about coupling a touch screen display (e.g., a tablet) with a keyboard (e.g., a clamshell or netbook) and you have this hybrid device. The Dell Inspiron Duois a current example of this type of form-factor.
However, Miller believes that there is much more to be done with this form-factor and the underlying OS and software driving it. Without offering many details, he did say they will be ultra thin with low power consumption, which seems to be a common thread on all new consumer electronics devices coming out these days. But what was presented was the idea of this device really meeting multiple yet individual needs. For example, you could have it so that if when you are using the keyboard and are at work, you would use Windows 7 as the OS, but when you went home and move more to a tablet-appropriate environment, the OS might shift to Android. Also, as kids are growing up using these devices much the same way we used pen and paper, there could be appropriate “user environments” within this hybrid device to satisfy their needs.
…
So What’s Next?
12 to 18 months ago, tablets didn’t exist (although there are plenty of people who will disagree with this statement). So, to qualify that a bit more, I would say the modern, consumer-friendly tablet didn’t exist. In another 12-18 months, the tablets (like the iPad) that we know and love currently will be long gone and replaced with devices that are more powerful, thinner, multi-function with batteries that last 20 hours of active use, and capable of powering full entertainment systems and replace computers. Well, I could be dreaming a bit.
Oh, and one more thing…on Wednesday, Intel introduced a new design to their transistor chip. Called “Tri-Gate,” this revolutionary 3-D designclearly shows Intel’s innovation at work. While the concept of this design has been discussed for several years, Intel is the first manufacturer to move this design into production. It provides not only performance improvements, but also allows for power reduction within 22nm-based devices that include the categories mentioned above.
Above you can see an illustration of the 32nm transistor (on the left) compared to the new 22nm (on the right). The yellow dots represent how the current flows. The 32nm illustrates current flowing along a plane while the 22nm shows it flowing on 3 sides of a vertical fin.
But back to the tablet race, Apple seems to have the lead…for now. But as companies regroup and look to improve, I’m expecting some pretty innovative products coming out. I think with Intel working to drive the innovation from within, providing more powerful and smaller chipsets to power these emerging tablets, we are just beginning to see a really exciting market develop and emerge.
Amazon Tablet PC with E Ink Holdings’ Hydis FFS screen
Follow-up: $199 Kindle Fire: Android 2.3 with specific UI layer and cloud services [Sept 29, 2011]
See also:
– Hydis
– E Ink Holdings (8069.TWO) Initiate at Buy: Dual Growth Engines to Propel Earnings [comprehensive 32 pages evaluation by Citi Investment Research & Analysis, a division of Citigroup Global Markets Inc., Aug 4, 2011] HIGHLY RECOMMENDED READ and NOT ONLY FROM PURE SHARES AND FINANACIALS
POINT OF VIEW
Updates: E Ink suspending FFS panel production cooperation agreement with LG display [Nov 25, 2011]
E Ink Holdings (EIH) will suspend a cooperation agreement it signed with LG Display for the production of FFS (fringe field switching) LCD panels and will buy back a sum of corporate bonds (CBs) issued by its Korea-based subsidiary Hydis Technologies from LG Display, according to EIH.
EIH’s production of FFS wide viewing angle panels will not be affected by the suspension of cooperation as EIH has teamed up with Taiwan-based Chunghwa Picture Tubes (CPT), utilizing the panel maker’s 6G production line to produce FFS panels, said industry sources.
Hydis will also continue to hold the patents pertaining to the production of FFS panels although it may lose some orders from clients in Korea, indicated the sources.
The book value of Hydis’ CBs held by LG Display totals KRW34.257 billion (US$30.5 million), EIH revealed. EIH’s board of directors has approved the company’s plan to invest US$30.5 million for the purchase of Hydis CBs, according to a Chinese-language Commercial Times report.
– CPT sees small-size flat panels increase in July [Aug 11, 2011]
CPT will begin volume production of 10.1-inchFFS LCD panels soon, with 7-inchFFS models to follow in September, the company said.
– Amazon 10-inch tablet PC to start mass production in 1Q12 [Aug 31, 2011]
Mass production of Amazon’s 10.1-inch tablet PC reportedly will be conducted in the first quarter of 2012 with Foxconn Electronics (Hon Hai Precision Industry) to handle the orders, according to sources from upstream component suppliers.
In addition to the tablet PC, Amazon also outsources its Kindle e-book reader to Foxconn with an estimated volume of 15-18 million units, accounting for 60-70% of global e-book reader shipments of 25-30 million units in 2011.
Amazon’s 7-inch tablet PC, which is supplied by Quanta Computer, is expected to start shipping in October, the sources added.
– Amazon Tablet rumour round-up [Aug 31, 2011]
Specification details for the tablet PC are sketchy. The Boy Genius Report claims there will be an entry-level tablet (presumably the 7in device), codenamed ‘Coyote’ that will feature a dual-core Nvidia Tegra 2 chip, while the ‘Hollywood’ will be the larger higher-end tablet PC and will sport the new ‘Kal-El’ quad-core mobile chip.
First announced in February during Mobile World Congress in
Barcelona, the new Kal-El quad-core chip is capable of displaying 1440p video on a 2,560×1,600 pixel display. Nvidia also claimed the chips can help deliver up to 12 hours of battery life.…
Researcher at Forrester, Sarah Epps, speculated that the Amazon tablet could come with a $299 price tag in the US, that nearly half the price of many existing Android tablets, and while the price would initially result in a loss for Amazon, it could help to send sales soaring. There’s no doubt that a cheaper price point can cause a surge in sales. After all, HP recently revealed it will manufacture another batch of its TouchPad tablet PC, following “unfulfilled demand” after it slashed the price to $99 in the US and £89 in the UK on announcing it was to discontinue the device. Epps says the $299 (£183) price tag closer to what most consumers want to pay for a tablet, based on a Forrester survey. However, some rumours on the web suggest the tablet PC might be a little higher in price.
– E INK HOLDINGS AND CPT COOPERATE TO EXPAND EREADER AND TABLET MARKETS[July 19, 2011]
Chunghwa Picture Tubes, Ltd. (TAIEX: 2475; “CPT”) and E Ink Holdings Inc. (TAIEX: 8069; “E Ink”) jointly announced today that each of their board of directors had passed a resolution, enabling E Ink to make an investment into CPT with a view to strengthen their collaboration in technology and in production capacity. Through this investment and cooperation, both companies expect to further expand electronic paper and FFS (Fringe Field Switching) panel business. The strategic alliance will further solidify their existing leadership position in eReader, tablets and other mobile devices markets.
The investment will be a total of NT$1.5 billion [US$ 52M] in the form of unsecured convertible bonds issued through private placement in Taiwan. The conversion price will be at NT$3.25 per share. This issue, expected to be completed by the end of July this year, is for a period of 3 years.
This investment enables the expansion of panel production capacity and exchange of related technological information between the two companies. This investment is also aimed at improving the utilization of CPT’s production lines and enabling them to focus on higher-end value-added products.
“This cooperation will strengthen E Ink’s capacity to meet the demand of the fast-growing eReader market while CPT can better utilize their 6th-gen fab,” says E Ink’s Chairman Scott Liu. “More importantly this strategic alliance will expand the relevant markets for both companies”.
The co-operation is expected to result in an integrated supply chain. CPT will also manufacture FFS LCD displays, thereby expanding Hydis’ FFS manufacturing capacity. FFS technology based LCD are the market share leaders in displays for tablets and other mobile devices, just as E Ink’s dual pigment ePaper technology is the market share leader for eReader displays. E Ink’s investment will secure a steady supply of display panels for both its EPD and FFS business.
How Amazon Could Disrupt the Android Tablet Market [Aug 8, 2011]
… the center of its design would be on reading books. That appears to be true, as multiple sources tell me that it will have the best reading experience of any tablet on the market. … Apparently, the company’s key goal is to make the tablet very inexpensive and then use a new business model to own the Android tablet market.
… while its tablet could marginally compete against Apple, this is not the company Amazon is going after with its tablet offering. It is smarter than that. Rather, I believe Amazon’s goal is to be the market leader in Android and be the top seller of tablets with this mobile OS.
… Amazon may actually sell it for as much as 20 to 25 percent below cost. In this situation, think of the tablet as a razor and the Android Appstore, UnBox movie service, and music service as the blades, which can be sold to users over and over again.
…
Now imagine how this could affect the other Android vendors that are making tablets. If Amazon provides a product that is sold under cost with the goal of making up the rest of the cost and profit from apps, services, and even advertising, it could give all of the other Android vendors a serious run for their money. And, given Amazon’s deep ecosystem, other Android vendors would find it very difficult to compete against it. When measuring by units shipped, this method could make Amazon the king of Android tablets very quickly. In fact, I would go as far as to say that it could “own” the Android tablet market.
Amazon to launch tablet PCs in August-September, say Taiwan component makers [June 22, 2011] (emphasis is mine)
Amazon is poised to step into tablet PCs and will launch models as son as August-September, with targeted global sales of four million units for 2011, according to Taiwan-based component makers.
The timing of launch is to meet the peak sales period prior to Thanksgiving in the US and the year-end holidays in the US and Europe, the sources pointed out.
Amazon adopts processors developed by Texas Instruments, with Taiwan-based Wintek to supply touch panels, ILI Technology to supply LCD driver ICs and Quanta Computer responsible for assembly, the sources indicated. Monthly shipments are expected to be 700,000-800,000 units.
Amazon will provide streaming movie services for users of its tablet PCs, the sources noted.
End of Updates
Quanta receives tablet PC orders from Amazon, say upstream sources [May 3, 2011] (emphasis is mine)
Taiwan-based notebook maker Quanta Computer has recently received OEM orders from Amazon for its reported tablet PC and the device will also receive full support from Taiwan-based electrophoretic display (EPD) maker E Ink Holdings (EIH) for supplying touch panel as well as providing its Fringe Field Switching (FFS) technology, according to sources from upstream component makers.
The device’s monthly orders during the peak season are expected to reach about 700,000-800,000 units and Quanta is expected to start shipping as soon as the second half of 2011 with the orders to contribute more than NT$100 billion (US$3.5 billion) to Quanta’s annual revenues in 2011, the sources noted. In response to the report, Quanta declined to comment on its clients.
In addition to Amazon, Quanta is currently also the tablet PC OEM partner of RIM and Sony, while the company has also been aggressive in contact with Lenovo in hoping to land orders from the company for its second-generation LePad.
The sources pointed out that Amazon’s Kindle still has strong sales, but the e-book reader is currently still unable to successfully cut into the markets outside of North America and Europe; therefore, Amazon internally plans to reduce Kindle’s market price to attract consumer demand from the education and consumer market, while will push tablet PC using its advantage in software and content resources to challenge iPad2.
EIH has also recently been in contact with a Taiwan-based small- to medium-size panel maker [presumably CPT, see below] and is aiming to book up the maker’s full capacity through a private investment and will fully supply the capacity to Quanta and such strategy will allow EIH to gain more profit from the patents of its FFS technology.
Update: Amazon Turns to Taiwanese Manufacturers for Tablet Rollout [June 1, 2011]
Planning to roll out own-brand tablet PCs in September this year, online store Amazon.com has reportedly contracted Taiwan`s manufacturers to supply components and assemble the computing devices.
E-Ink Holdings Corp.`s Hydis Technologies Co., Ltd. will supply the unique Fringe Field Switching (FFS) display technology; TPK Holding Co., Ltd. and HannsTouch Solution Inc. will supply touch panels; and Quanta Computer Inc. will assemble the computers.
Informed sources pointed out that Amazon.com will ship around 800,000 tablets a month as the first step of its plan to snatch up over 20% of global market for non-iPad tablets, which numbers around 15-20 million systems a year.
Industry executives estimated Amazon.com`s tablet contracts would bring in Quanta revenue of NT$24-30 billion (US$827.5 million-US$1 billion at US$1: NT$29) and boost its earnings this year alone. They said Amazon.com purposely contracts Quanta instead of Foxconn Electronics Inc. because Apple Inc. has signed up the No.1 contract electronics manufacturer to assemble its iPad and iPhone.
…
Industry executives estimated Amazon.com`s tablets would be more attractive than Motorola`s Xoom and Samsung`s Galaxy for their lower prices.
Update: Why Amazon Will Enter the Overcrowded Tablet Market [May 23, 2011]
In a recent interview with Consumer Reports, Amazon CEO Jeff Bezos was asked if Amazon would make a tablet. He coyly responded with the comment “stay tuned” but gave no other specific details about a product of this nature. He basically confirmed, however, that something like this was in the works. He also pointed out that if Amazon made a tablet device, the reading experience would be at the center of its design.
My sources in Taipei say that the actual product is set to debut in time for the holidays and that the device will use a display similar to the one in the Nook and the Galaxy Tab. They also tell me that the original RFQ wanted a screen that could switch between an easy-to-read black and white E Ink-like display and a color LCD, but that this type of screen, which is already in the works by at least two vendors, will not be ready for the market until at least 2012 or early 2013. So Amazon was forced to use a 10-inch screen that was available now, which is LCD-based. It will also reportedly have a 7-inch model. And I am hearing it will sport a new version of Nvidia’s Tegra quad-core chip and will be using Android as its OS.
E Ink April revenues down sequentially [May 9, 2011] (emphasis is mine)
Taiwan-based electrophoretic display (EPD) maker E Ink Holdings saw April consolidated revenues of NT$2.465 billion (US$84 million) decreasing 26.59% on month but increase 45.41% on year. January-April revenues of NT$12.551 billion rose 87.11% on year, according to the company.
The sequential drop was because Hydis Technologies, its subsidiary in South Korea, delayed shipments of FFS panels to the third quarter of 2011, E Ink indicated.
So manufacturing capability seems to be under significant overhaul to prepare for the H2 CY11 en masse delivery (higher yield) of FFS panels and/or higher quality versions (see below ex. AFFS V, AFFS+).
CPT develops FFS panel and aims to cooperate with E Ink [Jan 21, 2011] (emphasis is mine)
Chunghwa Picture Tubes (CPT) has started development of FFS (Fringe Field Switching) panels and expects to cooperate with E Ink Holding (EIH) and support EIH’s Korea-based subsidiary Hydis’ production capacity to fulfill demand.
…
Panel makers noted that IPS and FFS panels are not easy to produce, hence CPT will not be able to start mass production immediately. Furthermore, capacity for wide viewing angle panels such as IPS is limited, and panel makers will need some learning time before going into mass production.
E Ink`s Subsidiary Hydis Wins Big Order from International Customer [August 16, 2010]
Hydis has ramped up production of FFS products to 75% and lowered that of e-paper products to 25%, compared to 50:50 before.
Hydis to supply IPS panel for Samsung tablet PC, says Digitimes Research [Sept 8, 2010]
LG Display Inks E-Paper Deal [Dec 29, 2009] (emphasis is mine)
The agreement will allow LG Display to tap Hydis’ fringe-field switching technology, which enables liquid crystal displays to be viewed under sunlight and improves their viewing angle.
In return, LG Display will provide consulting to Hydis on production efficiency and quality. Both companies will also work together to source for materials.
Apple’s iPhone 4: Thoroughly Reviewed [June 30, 2010] (emphasis is mine)
The display panel itself uses a subset of IPS (In Plane Switching) display technology called Fringe Field Switching (FFS). Where IPS switches the crystal polarization in the plane of the display with two opposing electrical substrates composed of semi opaque metals (which decreases transmission and viewing angles), FFS uses considerably less metal by arranging the electrodes in a comb [fésű] like structure.
The result is that there’s considerably less metal in back and in front of the pixel, resulting in much higher transmission of light through the display, and higher brightness for a given backlight level. Using FFS to drive pixel switching is critical here because of the high dot pitch in the iPhone 4’s display.
http://www.tftcentral.co.uk/speccontent.htm
… IPS (In Plane Switching) was introduced to try and improve on some of the drawbacks of TN Film. It was developed by Hitachi and was dubbed “super TFT”. They improved on viewing angles up to about 170H. This was done by controlling liquid crystal alignment slightly differently, but unfortunately, can affect response rate of the pixels. As such they are not as good for gaming as TN panels. IPS panels were later developed into Super-IPS (S-IPS) panels by their main manufaturer now, LG.Display (formerly LG.Philips). Production costs were lowered which has meant they have become more widely used. S-IPS offer perhaps the most accurate colour reproduction available in the TFT panel market, and the widest viewing angles as well. They are also free of the off-centre contrast shift which is evident on VA matrices, and as such are commonly the choice of graphics and colour professional displays. Response times were traditionally behind those of TN Film and VA panel variants, but modern IPS panels using response time compensation (RTC) including the new generation of Horizontal IPS (H-IPS),Enhanced S-IPS and Advanced Super IPS (AS-IPS) panels can offer responsiveness to rival both. For more information, see our detailed panel technologies guide.
Hydis website: Greater Outdoor Readability ¦ Tablet Applications
The AFFS technology applied in VIEWIZ tablet applications ensures perfect readability in any environment, even under bright sunlight, and allows you to enjoy the entertainment longer with low power consumption, high brightness, and a fast response time. AFFS’ outdoor readability is significantly improved through lowering the reflectance level of the panel surface. (<1% at white and <0.5% at black)
Hydis website: Low Power Consumption ¦ Mobile Applications
For portable applications, the lower the amount of power needed; the better. Commonly mobile LCD manufacturers must sacrifice transmittance for cost-effectiveness, or reduce the viewing angle to lower power consumption. However, due to its effectiveness in transmittance technology, AFFS manages to reduce power consumption by 30 percent than that of TN for mobile phone applications without sacrificing any of the visible benefits.
More AFFS information from the Hydis website: AFFS Technology, AFFS Progression, AFFS Concept, Technological Benefits, Sunlight Visibility ¦ Mobile Applications, Fast Response Time ¦ Tablet Applications, Scratch Prevention ¦ Tablet Applications, Low Power Consumption ¦ Notebook Applications, Increased Color Reproduction ¦ Notebook Applications, Increased Transmittance ¦ Notebook Applications, AFFS+: True Evolutionary Progress, AFFS+ Concept: True Mobile Lifestyle Technology, Technological Benefits: True Viewing Pleasure
Motion Computing F5 [review] — Superior display technology [Sept 15, 2009]
While the original Hydis AFFS was not an outdoor display, AFFS+ adds reflective areas to what is essentially a transmissive design, and also adds special polarizers and cell design optimized to reduce surface reflectance. As a result, AFFS+ screens are bright and vibrant indoors while being amazingly vibrant and readable outdoors, combining the best of both worlds better than any of the older transflective displays can.
One problem we faced when reviewing this latest version of the Motion F5 was that the original was already so good. The Hydis AFFS display with Motion’s View Anywhere technology on our “old” F5 was already excellent, and so the difference between it and the latest AFFS+ with all the trimmings was not as large as it would have been comparing the new F5 with a standard display.
That said, below are some comparison shots. The first picture shows the new (black housing) and the older F5 (gray housing) side by side outdoors, facing away from the sun. The first thing you notice is that, at full brightness, the new display is considerably brighter. That can make a difference in readability.
Motion Computing J3500 [review] — Fantastic display [June 22, 2010]
The LCD in the J3500 uses AFFS+, an evolutionary advance to AFFS that lowers power consumption and increases outdoor readability. It has a resolution of 1280 x 800 pixel and uses an LED backlight. Brightness is about 320 nits, but thanks to the AFFS+ technology you’d swear it was a lot more than that. Since the display essentially uses transmissive technology with certain transflective features, the screen is bright and crisp indoors while being amazingly vibrant and readable outdoors.
In everyday use, the J3500 display’s outdoor performance is excellent. The perfect viewing angle from all directions means you never have to tilt and angle the tablet to see what’s on the screen. The display itself excels in eliminating unwanted reflection or diffusion. Where other displays appear matte or milky or are overcome with reflections, the J3500’s stays perfectly readable. In head-on, direct sunlight the display is still readable, here thanks to the inner reflectance of the Hydis LCD.
How does it all work? Hydis claims that the reflective polarizer used in AFFS+ displays lowers surface reflectance and minimizes screen scattering. They claim a screen reflectance of under 0.3% (and here I assume the value supplied by Hydis means total reflectance of all surfaces). Given that the effective contrast ratio of an LCD used outdoors is computed as 1 + (emitted light / reflected light) and that average sunlight is about 10,000 nits, the J3500 screen has an effective contrast ratio of 1 + (320 / >.003 x 10,000) = 1 + >10.66 = >11.66. On our scale that means “definitely readable in sunlight” and subjective viewing tests confirm that.
Gartner has already indicated Amazon’s Android/tablet strategy 6 weeks ago: Curated App Stores, Security, And Why The Next Kindle Will Be An Android Device [March 23, 2011] (emphasis is mine)
There has been some serious rhetoric against Apple’s “walled garden” approach in recent months but, like it or not from a philosophical standpoint, it certainly provides more protection for users than the Android Market.
… from the point of view of the user – particularly the non-computer savvy user – all of this just works. Couple of clicks to search for your app. One click to purchase, download and install. And – most important of all – Trojan-free once it arrives. Curated app stores are essential to the well-being of the ecosystem.
Google needs to emulate that experience with its Market, though its very credo seems to suggest that will never happen. Yet without it the store will descend into anarchy, with users scared to purchase for fear of what new and terrible piece of malware they might be introducing to their phone or tablet.
So along comes Amazon from nowhere, and in one fell swoop it might have beaten Google at its own game. Amazon has the position of trust. It has the customer review infrastructure in place. It already has our credit card details (who hasn’t bought anything from Amazon?) And now it has an Android Appstore (TM) to go with it. Now all it has to do is make sure that the stuff it sells is safe.
It has promised to do that, by applying both quality control and security vetting to the app review process. So why wouldn’t you buy from there rather than the Google Android Market? Well, I would – I already have. But my Auntie Edna probably wouldn’t. It is way more difficult than the Apple process, and right now requires a multi-step process just to get the Appstore app on your phone. It is not that difficult, but it is certainly a sub-optimal user experience compared with the “It Just Works” approach of Apple.
So what needs to happen for the Amazon Appstore (TM) to succeed? Simple – it needs to arrive pre-installed on Android devices. Lots of them.And while I am sure Amazon is probably in discussions with a bunch of carriers to achieve that objective, what better way to make sure it happens than to ship it in huge numbers on Amazon’s very own Android tablet – The Kindle IV?
Give us that great Kindle experience with Android flexibility at a super-low price point, and you might just have your iPad-killer… I certainly haven’t seen one among the devices announced so far.
Introducing Amazon Appstore for Android [Amazon press release, March 22, 2011] (emphasis is mine)
Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of the Amazon Appstore for Android at www.amazon.com/appstore. Customers can now find, discover – test! – and buy Android apps using the convenient shopping experience that Amazon customers know and love. An innovative new feature called “Test Drive” will enable customers to test apps on a simulated Android phone. Customers control the app through their computer using a mouse.
“Test Drive lets customers truly experience an app before they commit to buying. It is a unique, new way to shop for apps,” says Paul Ryder, vice president of electronics for Amazon.com. “Our customers have told us that the sheer number of apps available can make it hard to find apps that are high quality and relevant to them. We’ve spent years developing innovative features that help customers discover relevant products. By applying these features – plus new ones like Test Drive – we’re aiming to give customers a refreshing app shopping experience.”
In addition, the highly anticipated Angry Birds Rio for Android debuts today, exclusively in the Amazon Appstore. For a limited time, customers have the opportunity to download it for free. In fact, the Amazon Appstore will offer customers a paid app for free every day.
Customers can shop in the Amazon Appstore from any computer using a Web browser. They can also access the Amazon Appstore directly on their Android phones or tablets, once they’ve installed the Amazon Appstore application. When customers purchase an Android app from the Amazon Appstore they can use the app on any of their Android devices.
The Amazon Appstore will include popular Amazon features like personalized recommendations, customer reviews, and 1-Click payment options. There will also be detailed product descriptions, including screenshots and video content that shows apps in action. In order to ensure customers have the best possible experience with the apps they purchase, all apps are Amazon-tested before they’re made available in the Amazon Appstore.
For the first time ever on the Android platform, ad-free versions of Angry Birds and Angry Birds Seasons will launch today exclusively in the Amazon Appstore. The Amazon Appstore also features a selection of bestselling and new apps from top developers, including Pac-Man, Doodle Jump Deluxe, Evernote, WeatherBug Elite, Zagat to Go, TweetCaster Pro and more.
“The Android platform’s openness provides a great opportunity to reach new customers,” said Mikael Hed, CEO of Rovio, the maker of Angry Birds. “We are thrilled to offer the Angry Birds suite of Android games using the easy and trusted shopping experience that Amazon is known for.”
Developed in conjunction with Twentieth Century Fox, Angry Birds Rio features the animated stars of the studio’s upcoming motion picture, RIO, debuting in theaters worldwide on April 15. Angry Birds Rio will launch with 60 dedicated levels, with more content to follow via app updates.
Visit www.amazon.com/appstore today to get Angry Birds Rio for free and browse thousands of apps at great prices.
Note: all apps are Amazon-tested before they’re made available in the Amazon Appstore
Amazon Introduces New Kindle Family Member: Kindle with Special Offers for $114 [Amazon press release, April 11, 2011]
Millions of people are reading on Kindle, Kindle has more 5-star reviews than any other product on Amazon, and in just five months the latest-generation Kindle became the bestselling product in the 16-year history of Amazon.com. Today, Amazon introduced a new member of the Kindle family – Kindle with Special Offers for only $114. Kindle with Special Offers is the same #1 bestselling Kindle, plus special offers and sponsored screensavers. Kindle special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen. Learn more about all three latest-generation Kindle family members–$114 Kindle with Special Offers, $139 Kindle, and $189 Kindle 3G–at www.amazon.com/kindle. Kindle with Special Offers is now available for pre-order to customers in the U.S. and will ship on May 3.
“We’re working hard to make sure that anyone who wants a Kindle can afford one,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle with Special Offers is the same #1 bestselling Kindle – and it’s only $114. Kindle is the best deal in consumer electronics anywhere in the world.”
Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card (Chase) are sponsoring the first series of screensavers specially-designed for Kindle’s high-contrast, no glare electronic ink display (for screensaver examples, visit www.amazon.com/aboutkindlespecialoffers). Examples of deals that will be delivered directly to Kindle with Special Offers devices in the initial weeks include:
- $10 for $20 Amazon.com Gift Card
- $6 for 6 Audible Books (normally $68)
- $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
- $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
- Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
- Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
- 50% off Roku Streaming Player (normally $99)
To make sure customers don’t miss any of the offers, a full list of active offers will be available from the menu of Kindle with Special Offers at any time.
Amazon is also introducing “AdMash” – the free Kindle app and website where customers choose the most attractive and engaging display advertisements that will become Kindle sponsored screensavers. Kindle’s sponsored screensavers are specially-designed display advertisements that take advantage of Kindle’s high-contrast, no-glare electronic-ink display. Before these advertisements can be presented to Kindle customers, they are first previewed by customers using AdMash. Users are presented with pairs of sponsored screensaver candidates and asked to select which one they prefer. Screensavers with the most preferred votes qualify to become sponsored screensavers. The AdMash Kindle app will launch in the coming weeks – for a preview, visit www.amazon.com/aboutkindlespecialoffers.
In addition, Kindle with Special Offers customers can give Amazon hints on the style and types of sponsored screensavers they would like to see. From the Manage Your Kindle page on Amazon.com, customers can use Kindle Screensaver Preferences to indicate whether they like to see more or less screensavers that include elements such as landscapes and scenery, architecture, travel images, photography, and illustrations. Together, AdMash voting and Kindle Screensaver Preferences help Amazon present sponsored screensavers that customers find attractive and engaging. For screenshots of Kindle screensavers, AdMash and Kindle Screensaver Preferences, visit www.amazon.com/aboutkindlespecialoffers.
“The opportunity to offer custom-designed Kindle screensavers was a natural fit for Buick because Kindle is such a unique device surrounded by a community of intelligent, passionate people,” said Craig Bierley, Director of Advertising and Promotions, Buick. “Kindle’s high contrast e-ink display eliminates glare and is perfect for emotionally engaging and impactful brand imagery, allowing us to connect with Kindle readers wherever and whenever.”
Kindle with Special Offers includes all the same features that helped make the third-generation Kindle the #1 bestselling product in the history of Amazon.com:
- Paper-like Pearl electronic-ink display, no glare even in bright sunlight
- 8.5 ounce body for hours of comfortable reading with one hand
- Up to one month of battery life with wireless off eliminates battery anxiety
- Kindle Store with over 900,000 books – largest selection of the most popular books
- Seamless integration with free “Buy Once, Read Everywhere” Kindle apps for iPad, iPod touch, iPhone, PC, Mac, BlackBerry, Windows Phone and Android-based devices
Learn more about all three latest-generation Kindle family members–$114 Kindle with Special Offers, $139 Kindle, and $189 Kindle 3G–at www.amazon.com/kindle. Advertisers and agencies interested in learning more about Kindle sponsorship opportunities can contact kindle-sponsorships@amazon.com.
Amazon to Sell the Kindle Reader at a Lower Price, but With Advertising Added [The New York Times, April 11, 2011] (emphasis is mine)
Amazon is shaving another $25 off the price of its Kindlee-reader, this time with the help of advertisers.
The newest Kindle is $114. Amazon will sell its e-book reader at the lower price by showing ads as screen savers and at the bottom of the home screen, and by selling special offers, similar to Groupon and other daily deal sites.
The ads are the latest step in Amazon’s transition from e-commerce retailer to full-fledged digital media company. By selling ads that will show up next to digital content, Amazon is laying further groundwork that could enable it to someday sell tablet computers that would compete with Apple and Google Android tablets.
…
The ads and offers appear to be another significant step toward Amazon building its own tablet and competing more directly with the iPad, said James L. McQuivey, an analyst at Forrester Research who studies digital media and consumer electronics. Amazon opened an Android app store last month and has been hiring Android software developers.
An Amazon tablet could tie together the seemingly disparate parts of the company’s business, Mr. McQuivey said, including e-commerce, e-books, video and audio.
“I can so easily see them selling a tablet in the future at a dramatically reduced price,” he said. “To me, this is a way for them to test that out and to start talking to advertisers.”
Details [as of May 3, 2011]
New, Lower Price
Get the same bestselling Kindle for $25 less—only $114.Special Offers & Sponsored Screensavers
Receive special offers directly on your Kindle. Examples include:
- $10 for $20 Amazon.com Gift Card
- $6 for 6 Audible Books (normally $68)
- $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
- $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
Special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen—they don’t interrupt reading.
Kindle for Android Now Tailored for Tablet Computers [Amazon press release, April 21, 2011] (emphasis is mine)
Today, Amazon announced an update to Kindle for Android that brings new features and adds support for tablet computers running Android’s Honeycomb, including the Motorola Xoom. The latest version of Kindle for Android includes an integrated immersive shopping experience tailored for tablets, a new layout for newspapers and magazines designed for the unique interface of Honeycomb, and dozens of other new enhancements that take advantage of the larger screens. Like all Kindle apps, Kindle for Android includes Amazon’s Whispersync technology, which saves and synchronizes a customer’s books and bookmarks across their Kindle, iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone and Android-based phones and tablets. Customers can learn more about Kindle for Android at www.amazon.com/kindleforandroid and download the app from the Amazon Appstore for Android or Android Market.
“We’ve taken all the features customers love about Kindle for Android, and created a beautiful new user interface and a seamless shopping experience tailored to the look and feel of Honeycomb tablets,” said Dorothy Nicholls, Director, Amazon Kindle. “As always, Kindle customers ‘Buy Once, Read Everywhere,’ so Kindle for Android is the perfect companion for the millions of customers who own a Kindle and a way for customers around the world to download and enjoy books on their Android phone or tablet even if they don’t yet own a Kindle.”
New features of Kindle for Android include:
- Seamless integrated shopping experience tailored for tablets gives you quick access to personalized recommendations, customer reviews, and more
- Refined newspaper and magazine layout including full color images
- Ability to pause, resume download at any time
- Enhanced word look-up capability (for Android-based phones and tablets) with built-in dictionary with over 250,000 entries and definitions.
The Kindle Store offers the largest selection of books people want to read, including 110 of 111 New York Times Bestsellers and New Releases from $9.99. Millions of older, out-of-copyright, pre-1923 books are also available to read. Kindle for Android offers customers many features that are unique to the Kindle and Kindle App experience, including:
- “Buy Once, Read Everywhere” – sync and read your books, last page read, bookmarks, notes and highlights across Kindle devices and the most popular devices and platforms
- Worry-Free Archive – Amazon automatically backs up your books and highlights online in your Kindle library where they can be re-downloaded wirelessly anytime on any Kindle device or app
- Unparalleled shopping experience – Get all of the features you love about shopping on Amazon.com, including customer reviews, personalized recommendations, and instant 1-click buying using your Amazon account information
For over two years, Amazon has been building and introducing a wide selection of free “Buy Once, Read Everywhere” Kindle apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone and Android-based devices that let customers read and sync their reading library, bookmarks, notes, and highlights with the device or platform of their choice. Learn more about Kindle apps at www.amazon.com/kindleapps. Customers can download Kindle for Android from the Amazon Appstore for Android or Android Market.

E Ink Holdings EPD prospects are good
See also:
– Hydis
– E Ink Holdings (8069.TWO) Initiate at Buy: Dual Growth Engines to Propel Earnings [comprehensive 32 pages evaluation by Citi Investment Research & Analysis, a
division of Citigroup Global Markets Inc., Aug 4, 2011] HIGHLY RECOMMENDED READ and NOT ONLY FROM PURE SHARES AND FINANACIALS POINT OF VIEW
Updates:
– EIH posts sharp revenue declines in December [Jan 9, 2012]
E Ink Holdings (EIH) has announced consolidated revenues of NT$1.59 billion (US$52.57 million) for December, 2011, a sharp decline of 55% sequentially and 57% on year. For all of 2011, revenues totaled NT$38.43 billion [US$1.27B], increasing 53% from a year earlier, according to a company filing with the Taiwan Stock Exchange.
Affected by seasonal factors, EIH is expected to see its revenue continue to drop by a double-digit rate in the first quarter of 2012, the Chinese-language Commercial Times quoted industry watchers as indicating.
– EIH looks to reach its shipment goal for 2011 [Dec 23, 2011]
Despite a decline in revenues in November, E Ink Holdings (EIH) will still be able to reach its goal of shipping 25-30 million EPD (electrophoretic display) products in 2011 with a gross margin of 30%, according to the company.
EIH posted revenues of NT$3.57 billion (US$117.88 million) for November, up 9% on year but sown 33% on month.
While shipments of FFS (fringe field switching) panels have started generating revenues for the company, high-margin EPD products still account for the majority of EIH’s total sales, allowing the company to maintain a gross margin of over 30%, indicated industry sources.
– E-book reader sales are tripling every year [Aug 17, 2011]
Display Search, a market research firm that is putting on the onference, estimates that e-book display emand could hit around 27 million units this year. That’s about three times the number sold in 2010. It shows that e-book reader sales are holding on to a slice of the portable market, despite
challenges from Apple’s iPad tablet computer.“This technology has already merged and it is in the mass market,” [chief marketing officer Sriram] Peruvemba said.
The competition between e-book readers and Apple’s tablet is a familiar one. It’s like using a specific-purpose device, or using something like a Swiss Army knife. So far, the e-book reader has survived because it has done a better job of providing an electronic reading experience to consumers.
Due to the popularity of the Kindle, e-book reader sales have tripled every year since 2006. That’s a lot of progress for a new kind of display, dubbed an ePaper display, that debuted with the sale of about 100,000 units in 2006. Last year, E Ink Holdings generated $650 million in sales, and this year it expects to surpass $1 billion in revenue, Peruvemba … said.
…
In its history, E Ink raised $150 million and it will exceed $1 billion in revenue. By comparison, makers of organic light emitting displays have spent perhaps $30 billion and have yet to make a return on that investment. That’s the nature of the display business. E Ink estimates it is the most profitable company in displays. It helps to have a novel idea.
A 6″ E Ink Pearl panel running on the Freescale i.MX50 EVK, showing the quick refresh rate possible with such a setup:
– E Ink Holdings hikes 2011 EPD shipments to 25-30 million units [July 29, 2011]
– E INK HOLDINGS AND CPT COOPERATE TO EXPAND EREADER AND TABLET MARKETS [July 19, 2011]
Chunghwa Picture Tubes, Ltd. (TAIEX: 2475; “CPT”) and E Ink Holdings Inc. (TAIEX: 8069; “E Ink”) jointly announced today that each of their board of directors had passed a resolution, enabling E Ink to make an investment into CPT with a view to strengthen their collaboration in technology and in production capacity. Through this investment and cooperation, both companies expect to further expand electronic paper and FFS (Fringe Field Switching) panel business. The strategic alliance will further solidify their existing leadership position in eReader, tablets and other mobile devices markets.
The investment will be a total of NT$1.5 billion [US$ 52M] in the form of unsecured convertible bonds issued through private placement in Taiwan. The conversion price will be at NT$3.25 per share. This issue, expected to be completed by the end of July this year, is for a period of 3 years.
This investment enables the expansion of panel production capacity and exchange of related technological information between the two companies. This investment is also aimed at improving the utilization of CPT’s production lines and enabling them to focus on higher-end value-added products.
“This cooperation will strengthen E Ink’s capacity to meet the demand of the fast-growing eReader market while CPT can better utilize their 6th-gen fab,” says E Ink’s Chairman Scott Liu. “More importantly this strategic alliance will expand the relevant markets for both companies”.
The co-operation is expected to result in an integrated supply chain. CPT will also manufacture FFS LCD displays, thereby expanding Hydis’ FFS manufacturing capacity. FFS technology based LCD are the market share leaders in displays for tablets and other mobile devices, just as E Ink’s dual pigment ePaper technology is the market share leader for eReader displays. E Ink’s investment will secure a steady supply of display panels for both its EPD and FFS business.
Hanvon first to adopt E Ink-developed color e-paper display [June 15, 2011] (emphasis is mine)
Hanvon Technology, the largest China-based vendor of e-book readers, is the first client adopting a color e-paper display developed by Taiwan-based E Ink Holdings (EIH) and will launch 9.68-inch color e-book readers in the China market in July, according to EIH chairman Scott Liu.
Booming sales of tablet PCs have not impacted global demand for e-book readers, with both market segments growing fast, Liu said, adding global shipments of e-paper display products in 2011 will double or even triple those of 2010.
The average production cost of e-paper displays will drop by 15-20% every year in the near future, approximately offsetting annual decrease of 15-20% in average selling price (ASP) of e-book readers, Liu noted.
Touch e-book readers tend to become a trend, with touchscreens mainly based on infrared and electromagnetic technologies.
End of Updates
EIH sees EPS more than double on year in 1Q11 [April 28, 2011] (emphasis is mine)
Electrophoretic display (EPD) maker E Ink Holdings (EIH) has reported net profits of NT$1.67 billion (US$57.71 million) on revenues of NT$10.09 billion for the first quarter of 2011. The earnings translated into an EPS of NT$1.56 for the quarter, which were more than double the NT$0.70 a year earlier but down from NT$1.80 recorded in the previous quarter.
Shipments of EPD products will stay flat in the second quarter due to conservative buying from the LCD segment, and therefore second-quarter revenues will be down slightly from the levels recorded in the first, according to company chairman Scott Lin.
Sales of EPD products contributed 60-70% to EIH’s total revenues in the first quarter and LCD products made up the remaining 30%, the company noted.
With demand for e-book readers expected to continue growing, the global market for EPD products is likely to expand 2-3 fold on year in 2011, EIH estimated.
Amazon’s recent move to cut the price of Kindle e-book readers from US$139 to US$114 in the US market will help drive up EIH’s shipments of e-paper, EIH asserted.
Global sales of EPD products increased 300% in 2010 after the launch of iPad, and so the launch of iPad 2 will have a limited impact on the e-paper industry, EIH commented.
See also the latest update: E Ink and Epson achieve world-leading ePaper resolution [May 23, 2011]
Digitimes Insight: 2011 global e-book reader shipments to reach 27 million units [April 28, 2011]
Demand for e-book readers remained strong in first-quarter 2011, with global shipments soaring 236% on year to 4.8 million units. Digitimes Research believes global e-book reader shipments will reach 27 million units in 2011.
Among the brand-name vendors, Amazon will continue to be the market leader with an 60% share of global shipments in 2011. Barnes & Noble may hold on to second place, but its gap with third-place Sony will narrow.
North America will remain the biggest market for e-book readers, accounting for 72% of global shipments, but growth in the area is slowing down. E-book reader vendors are now aggresively expanding their presence in the Europe market, which is registering higher-than-average growths.
Monotone e-book readers will remain the mainstream in the next three years, during which no breakthrough in developing color devices can be expected. Global e-book reader shipments will reach 63 million units by 2014.
Source: Digitimes Research, April 2011
E Ink posts strong revenue gains in 1Q11 [April 8, 2011]
Electrophoretic display (EPD) maker E Ink Holdings (EIH) has posted consolidated revenues of NT$3.36 billion (US$115.94 million) for March, up 18.3% sequentially and 79.6% on year.
For the first quarter of 2011, revenues reached NT$10.09 billion, increasing 101.2% from a year earlier. Both the monthly and quarterly figures were the company’s highest records.
Strong marketing for the Kindle e-book readers by Amazon in Europe helped boost EIH’s shipments of EPD products in March, according to a Chinese-language Commercial Times report.
E Ink to add investment in China subsidiary [March 31]
Electrophoretic display (EPD) maker E Ink Holdings (EIH) has decided to add investment of US$8.0 million in its China-based subsidiary, Transcend Optronics (Yangzhou), which makes tablet PC-use LCD modules (LCMs).
EIH also has plans to take out a 5-year syndicated bank loan of NT$5 billion (US$170 million) for its own, and another US$100 million for its four subsidiaries, E Ink Corporation, Tech Smart Logistics, Transcend Optronics (Yangzhou) and Rich Optronics (Yangzhou).
EIH’s board also decided to buy back 11 million shares of its stock, equivalent to a 1.02% stake, at NT$35-55 per share from March 31-May 30, with the stock to be transferred to employees.
EIH enters EPD-based signage segment [March 16, 2011]
Electrophoretic display (EPD) maker E Ink Holdings (EIH) has ventured into advertising signage in the US, Korea, Taiwan and other markets, leveraging its Ink-In-Motion technology, according to the company.
The EPD signage business will be developed by its Surf business unit, said the company, noting that the business unit has teamed up with Neolux to promote the new business in Korea, and has also cooperated Sinopac bank to launch signage boards in Taiwan.
Supply of e-paper products remains smooth, says EIH [March 15, 2011] (emphasis is mine)
Electrophoretic display (EPD) maker E Ink Holdings (EIH) has stated that its production and shipments of EPD products have remained steady as only a small portion of components is coming Japan.
EIH purchases TFT backboards used in EPD production from Taiwan-based Chimei Innolux (CMI) and Chunghwa Picture Tubes (CPT), explained the company, noting that shipments of FFS panels from its Korea subsidiary Hydis have not been disrupted.
The company expects its March revenues to bounce back to its historical high of NT$3.88 billion (US$131.66 million) recorded in January after the revenues dropped to NT$2.84 billion in February.
E Ink to triple EPD capacity in 2011 [Feb 16, 2011] (emphasis is mine)
Amid increasing demand for e-paper, as well as FFS panels for tablet PCs and smartphones, electrophoretic display (EPD) maker E Ink Holdings (EIH) plans to expand its EPD capacity by 2-3 times in 2011, and will also expand its FFS panel capacity, as well as its component suppliers and OEM proportion, according to company president YS Fu.
Market sources expect EIH’s revenues for 2010 to reach NT$25.18 billion (US$856.47 million), on a net profit of NT$4.03 billion for the year. With expanding market demand and capacity, EIH’s revenues may double to NT$40-50 billion in 2011, the sources added.
In terms of EPDs, Fu indicated that the e-book reader market will continue to increase as research firm data showed that 40% of current iPad owners also own an e-book reader, and 23% of the iPad users showed willingness to purchase an e-book reader in the next year. The data also indicated that e-book readers and tablet PCs are individual products with no conflict in the market, Fu added, saying that the paper like characteristics of EPD is the major reason the e-book reader market will continue to grow.
Fu noted that e-book readers currently still focus on the commercial market and it will take time to develop the education market. With increasing content and dropping prices, the global e-book reader market is expected to reach 10 million units in 2010 and increase to 20-30 million units in 2011, of which the US market will generate the largest demand, while Europe will rapidly increase.
The tablet PC market is gaining attention, and the global market is expected to exceed 50 million units in 2011. Along with surging demand from the smartphone market, EIH’s shipments for FFS panels are expected to increase significantly, and the company plans to expand its capacity as well as looking for new OEM partners in China, in addition to its existing OEM partners Chimei Innolux (CMI) and Chunghwa Picture Tubes (CPT)
Intel: accelerated Atom SoC roadmap down to 22nm in 2 years and a “new netbook experience” for tablet/mobile PC market
Update: Intel will be able to maintain the original 22nm timetable with delivery of Haswell and next-gen Atom products on 22nm in Q2 2013 (see: Intel Haswell: “Mobile computing is not limited to tiny, low-performing devices” [Nov 15, 2012]). This progress, however, will not be enough against the 28nm ARM SoCs of that time, so it is proceding further as fast as only could to 14nm. Expect products from this in H2 CY2014: Intel progressing in development of 14nm technology, says CTO [DIGITIMES, Dec 5, 2012]
Intel CTO Justin Rattner on December 4 said that Intel’s development of 14nm technology is on schedule with volume production to kick off in one to two years and development of 18-inch wafers is under way through cooperation with partners.
Rattner also noted that Intel’s aggressiveness over technology advancement will allow Moore’s Law to extend for another 10 years.
At the end of 2013, Intel will enter the generation of 14nm CPUs (P1272 [process: a shrink from the previous P1270 22-nm process as well as a reduction in power consumption]) and SoCs (1273), while expanding its investments at its D1X Fab in Oregon, and Fab 42 in Arizona, the US and Fab 24 in Ireland, and will gradually enter 10nm, 7nm and 5nm process generations starting 2015.
As for Intel’s competitors, Samsung is already set to enter 20nm in 2013 and is already working on its 14nm node, while Taiwan Semiconductor Manufacturing Company’s (TSMC) 20nm process will enter small volume production in the second half of 2013 with the first 3D-based FPGA chips to also start.
Globalfoundries has previously announced its 14nm FinFET process will start pilot production at the end of 2013 and enter mass production in 2014.
As for 18-inch wafers, Intel has invested in Holland-based ASML for its EUV technology, and related technologies are expected to start entering production in 2017.
See also: Intel’s industry position and prospects for years ahead [Dec 9, 2010]
Follow-up:
– Intel’s SoC strategy strengthened by 22nm Tri-Gate technology [May 10, 2011]
– Netbook prices starting $50 less at $200 via Intel MeeGo strategy [July 29, 2011]
Intel adjusts netbook strategy [April 14, 2011]
Intel has recently adjusted its netbook strategy and is set to cooperate with its partners including Asustek Computer and Acer to launch netbook devices priced below US$199 in regions such as the Middle-East, Latin America and Eastern Europe, according to sources from notebook players.
As for markets such as Europe, the US and China, Intel will continue to push netbook models using the new Cedar Trail-M platform and will add new technologies such as Wireless Display (WiDi) and wireless audio into these devices, for a price of US$299-599 depending on specifications and operating system.
Netbook models priced at US$199 will adopt Intel’s own MeeGo operating system and Intel is currently working on developing content and applications that suit each region and has already demonstrated engineering samples to its partners. Asustek, Acer and several China-based second-tier white-box netbook players have already prepared to launch machines with Intel’s US$199 platform in the second half of 2011.
Updates from Computex 2011:
– Chip Shot: Intel Unveils Innovative New Concept Design, “Keeley Lake” [May 31, 2011]
At Computex, Intel unveiled “Keeley Lake ” an innovative, newly-developed convertible design based on the upcoming Intel® Atom™ netbook platform, codenamed “Cedar Trail.” Whether creating with a keyboard or browsing with touch, “Keeley Lake” will offer customers the best of both worlds with stylish designs, sleek form factors, new capacitive multi-touch displays and thinness from 17mm-20mm. Designs like “Keeley Lake” based on “Cedar Trail” will provide the most flexible platform of choice by enabling operating systems including Chrome OS, MeeGo and Windows. Intel has enabled ODMs with the “Keeley Lake” design and already started to see the demand.
– Chip Shot: Medfield – The Next Generation of Tablets from Intel [May 31, 2011]
At Computex, Intel reiterated its Atom System on a Chip (SoC) roadmap, highlighting “Medfield,” which will be built using Intel’s 32nm high-k metal gate process technology. The purpose-built solution will provide lower power, a smaller footprint and more integration of features and performance for the tablet market. “Medfield” will enable sub-9mm tablets that weigh less than 1.5 pounds and provide all day battery life. The processors will be in production later this year for tablet designs in market the first half of 2012 and support a range of operating systems including Google Android (“Honeycomb”), Windows and MeeGo.
– Chip Shot: MeeGo Netbooks Based on Intel Atom Arrive at Computex [May 31, 2011]
The ecosystem around MeeGo-based netbooks expands with the introduction of devices including the Acer Aspire One Happy 2, Asus Eee PC X101, Samsung N100 and Lenovo IdeaPad S100 at Computex. These systems are based on the new, 1.33 GHz single-core Intel® Atom™ processor N435. These netbooks will provide new levels of affordability for market expansion. Acer and Asus netbooks will come pre-loaded with the Intel AppUpSM center in select countries. Also at Computex, Acer demonstrated a MeeGo-based tablet on stage at the Intel netbook, tablet and software focused satellite event.
– A Brief Interview with Intel’s Sean Maloney [May 27, 2011]
Editor’s Note: A few days before traveling to Taipei, Taiwan, where he is slated to deliver a keynote address at Computex 2011, Intel Free Press had a chance to sit down for a brief conversation with Intel Executive Vice President Sean Maloney, the newly named chairman of Intel China. Maloney returned to work in January after suffering a stroke last year.
…
IFP: How do you challenge the critics who are saying that some of this is too little, too late — that the ARM ecosystem is too firmly established now, particularly in tablets and phones?
Maloney: The ARM ecosystem is really well established, but I don’t think that anyone is in the position that Intel is in to get all the way from the bottom to the top. In process technology, we are still 2 years or more in front. I think it will be a good 4 or 5 years.
IFP: Intel has talked a lot about accelerating the SoC (System-on-a-Chip) roadmap, which according to some pundits can’t happen fast enough. Why is it taking so long for the company to accelerate Atom SoCs and is there anything you can do to make it go faster?
Maloney: Well, unfortunately 2 years ago we thought that the market was not moving as fast as it has moved. Now we’ve announced that we will be doing one new process generation every year for the next 3 or 4 years. That’s pretty fast. It’s a big acceleration from where we are now.
IFP: Intel CEO and President Paul Otellini mentioned during the recent investors meeting that China is poised to be No. 1 in the PC market next year. What does that mean for Intel?
Maloney: It means everything, right? The U.S. was the first and foremost market for 43 years at Intel. Now it’s going to be China, No. 1. That’s amazing. Really, I am excited about China. It’s the first market for Intel next year. There are so many things we can do in China, and we’re going to do them.
– Accelerating the Intel® Atom™ Processor Roadmap (part of Intel’s Maloney Talks Mobile Growth, Industry Opportunities at Computex [May 30, 2011], emphasis is mine)
Maloney highlighted key milestones and additional details on upcoming generations of Intel Atom processor-based platforms for tablets, netbooks and smartphones. The Atom processor will outpace Moore’s Law, accelerating from 32nm through 22nm to 14nm within 3 successive years. Having a cadence of a new-process-generation every year will result in significant reduction in transistor leakage, lower active power and an increase of transistor density to enable more powerful smartphones, tablets, and netbooks with more features and longer battery life.
Reaching its 100 million-unit milestone this month, Intel is preparing its next-generation netbook platform, codenamed “Cedar Trail.” “Cedar Trail” is the first netbook platform based on Intel’s 32nm technology, and will enable ultra-thin, fanless designs with new capabilities such as Intel® Rapid Start technology which provides fast resume, Intel® Smart Connect Technology which enables an always updated experience even during standby, Intel® Wireless Display and PC Synch, which let users wirelessly update and synchronize documents, content and media across multiple devices. In addition, the new platform is expected to enable more than 10 hours of battery life and weeks of standby. “Cedar Trail” will support leading operating systems, such as Microsoft Windows*, Google Chrome* and MeeGo*.
In addition, Maloney showcased more than 10 tablets, running on three different operating systems, that are available today based on the Intel Atom processor Z670. The platform already has more than 35 design wins since its launch in April, with several convertibles, sliders and other innovative designs on shelves now and more coming through the rest of the year.
[Medfield relevance is only upto 00:48.
Please note at 00:27: “… initially on Android, later on MeeGo …”]
Maloney also discussed “Medfield,” Intel’s first purpose-built 32nm platform for smartphones and tablets. “Medfield” has been optimized for both low power and high performance and will deliver long use-time, rich media and gaming, and advanced imaging capabilities. To illustrate this point in tablets, Intel showcased a “Medfield” design running Google Android* 3.0 (“Honeycomb”) for the first time. In production later this year, the platform will enable sub-9mm designs that weigh less than 1.5 pounds for tablet designs in market the first half of 2012. It will support a range of operating systems including Android and MeeGo.
According to Maloney, “The work Intel is doing with the Intel® Atom™ processor roadmap, coupled with the significant changes we are making to our Intel® Core™ processor roadmaps, will continue to enhance Intel’s ability to deliver complete hardware solutions with a choice of software platforms across a full spectrum of computing — from back-end servers that power the cloud to the billions of devices that access the cloud.”
– Computing Becomes More Personal at Computex [June 7, 2011] (emphasis is mine)
Reflecting on Computex last week, I’m once again in awe of all the time and energy across the company (and around the world!) goes into pulling off this event. For Intel, it was a great show. We highlighted several technologies and innovations that will push the envelope when it comes to enhancing what we’re calling “companion computing.” As Intel Executive Vice President Sean Maloney pointed out in his keynote, “computing is taking many forms” and Intel innovation is the “catalyst” for exciting new technologies that will empower our mobile lifestyles.
I hope you heard our big news around the introduction of a brand new category of ultra-slim laptops called “Ultrabooks,” targeted to penetrate 40 percent of the market by end of 2012.
Along that same vein, the Netbook and Tablet Group at Intel, made some exciting disclosures to help meet the varied expectations of the companion device market. One of those was “Keeley Lake,” a brand new, convertible design based on the upcoming Atom netbook platform, “Cedar Trail.” With its swivel and fold monitor design, “Keeley Lake” packs in the power and performance of a netbook and the functionality of a tablet.
It will have more than 10 hours of battery life and will include Rapid Start, Smart Connect and Intel Wireless Display for displaying content on TVs and PC Synch.
Intel also highlighted “Medfield,” its first purpose-built 32nm platform for smartphones and tablets. Optimized for low power, high performance and longer use-time, these processors will be in production later this year and you can see “Medfield”-based tablets out in the market in the first half of 2012.
Both “Keeley Lake” and “Medfield” will support a range of operating systems including Windows, Google Android and MeeGo.
Speaking of MeeGo, the ecosystem around MeeGo-based netbooks is expanding. At Computex devices such as the Acer Aspire One Happy series, the Asus Eee PC X101, the Lenovo IdeaPad S100 and Samsung N100 were introduced. These systems are based on the new 1.33 GHz single-core Intel® Atom™ processor N435 and will provide new levels of affordability for market expansion.
At the show, we demonstrated the traction our formerly codenamed “Oak Trail” platform, now the Intel Atom processor Z670, has received since it began shipping in April. “Oak Trail” has garnered huge market acceptance and already has more than 35 design wins, 10 of which were showcased on the Computex stage. In addition, several convertibles and sliders are on shelves now, with more coming through the end of the year.
Mobile computing is indeed taking many new forms and I’m looking forward to the future to see how these shapes evolve. Computex 2011 has definitely set the tone for the exciting times ahead!
End of updates from Computex 2011
Intel pushes Android plans [April 14, 2011]
Intel, in the third quarter of 2011, is set to announce a new plan for tablet PCs – PRC Plus, pushing an Intel/Android 3.0 platform, after nearly half of year of negotiations with Google, according to sources from notebook players. However, Intel declined to comment on market rumors.
The sources pointed out that the PRC Plus plan is to use Intel processor’s advantage of stronger performance than ARM-based processors and improve on the operating system’s user interface and user experience. The new plan is also expected to save costs from Windows licensing fees for downstream vendors.
In addition to pushing an Intel/Android 3.0 platform, Intel is also set to adopt a similar strategy as in the PC industry and pay a subsidy of US$10 for each Intel CPU-based tablet PC to attract first-tier notebook vendors.
Asia-based Acer, Lenovo and Asustek Computer have all agreed to start up new netbook projects in the second half of 2011, while Cisco is also set to launch devices adopting Oak Trail/Android 3.0 targeting the enterprise market, the sources added.
As Android for tablets falters, opportunity for Intel [CNET, April 15, 2011]
Intel has been criticized here and in other venues for being late to the tabletparty. But Android’s slow start in tablets may mean latecomers aren’t necessarily losers.
Intel was demoing an Atom-based tablet at its developer conference in Beijing this week (Credit: Intel)
A stroke of serendipity has arrived in the form of a tepid consumer reception so far for tablets beyond Apple’s iPad. Sales of the Motorola Xoom are, to date, anemic, while the sell-through to consumers of Samsung’s Android tablet has also been underwhelming.
And Digitimes reported todaythat tablet suppliers Asus and HTC are delaying Android tablet rollouts.
Meanwhile, RIM’s BlackBerry PlayBook–which is more like an appendage to a BlackBerry phonethan a standalone tablet–is not targeted at the high-volume consumer space.
So, with tablets based on chips from companies like Nvidia (Xoom, Samsung Galaxy Tab) and Texas Instruments (PlayBook) not likely flying off the shelf, are Intel’s chances any better now?
“The door to this market is open. The longer it takes for these other products to get rolling, the more opportunity there is for Intel,” said Richard Shim, an analyst at DisplaySearch.
But:
– No hope: Intel’s new Oak Trail chip headed for tablet limbo [Ars Technica, April 13, 2011]
Everything about the Android tablet experience, from the hardware and software to the price point, is inferior to the iPad. So what hope is there for Intel’s Oak Trail to swoop in and change the game?
There is no hope, but that’s not really the point of Oak Trail. Intel’s latest stab at an MID/tablet-oriented hardware platform is just one more step on its long march to the smartphone, a destination it’s unlikely to reach until it gets a future Oak Trail successor down to 22nm. Until then, Intel will keep producing these “tablet” chips, which will find their way into designs from a number of OEMs, some of which are neat in a gimmicky sort of way, and none of which are likely to sell well.
If netbooks were still selling like hotcakes, this could significantly improve Oak Trail’s prospects, because it will be a solid netbook part. But they aren’t, so we’re left to watch Intel mark time in this fashion for another year or so until it finally catches up to the ARM ecosystem.
– Intel does fondleslabs with Atom ‘Oak Trail’ [The Register, April 11, 2011]
Monday’s announcement of the Oak Trail rollout, while welcome news to Intel fans, may not be “longer-term” enough to make significant inroads into a market now dominated by ARM variants. Although it’s too soon to tell, those same fans may have more reason to hope that the soon-to-follow Cedar Trail might have the chops to move the Intel architecture into a critical mass of “Companion Computing” devices.
Doug Davis: Devices and the Future of Personal Computing [Keynote webcast, April 12, 2011] (some parts transcribed here with their corresponding slides)
[8:20] According to the Moore’s law every two year we delivered a new generation of process technology. … Our 32 nm technology – for example – deliveres 25% increase in performance at the same power level, at the same leakage, OR we can deliver 10X lower leakage at the same performance level [8:41][8:59] Now Intel is accelerating the Atom SoC road map. Over the next several years we’re going to move faster than Moore’s law. … Our 45 nm volume products are shipping today. 32 nm will ship in volume over the next 6 months, and 22 nm will be in volume within 24 months. [9:25]
[9:38] The 1st generation of Atom processor was built on 45 nm technology. That product line brought about 10X thermal power reduction vs. our lowest power Celeron products. The 2nd generation Atom added a new set of power management capabilities and features. The focus there was to drive idle power at platform level down by 50X and we beat our own goals.Our 3d generation Atom will continue to bring new architectural innovations to improve performance and power. With 10X lower leakage on the 32 nm SoC process enables longer standby and idle power improvements as well.
Our 4th generation of Atom will again continue to drive new architectural innovations , and performance and power. It will be built on 22 nm process technology. The most important benefit of 22 nm process technology is to continue to provide very low leakage, and [it] also will provide about 2X reduction in active power along with about 2X improvement in transistor density as well. All this compared to our 32 nm process technology. [10:55]
[14:00] … [New] features [on the upcoming 32 nm Cedar Trail] we are bringing to these new netbook experiences:We will have things like Intel Wireless Display that allows to project what is on the screen of your netbook onto a larger system like the television in your home.
Intel Wireless Music which allows you to take a playlist on your netbook and to be able to stream it to almost any power speakers in your home. You can listen to that music while you are looking at those pictures from your last vacation.
Always Updated is the technology that keeps tweets and RSS feeds, and e-mail, all of those types of things updated on your netbook even when it is in standby. So when you open up the system and you want to do something all of your information is up to date.
The Intel App Up allows you to have applications from thousands of different developers.
PC Sync is a great technology that allows you to seamlessly connect all the devices in your home so that they stay in sync automatically.
And my personal favorite is Fast Flash Standby. This allows you to be able to come up and use the device instantly. It is really [the case that] the device is ready for a new meeting. [15:24]
Netbook Nation: IDF Beijing 2011 Round Up [April 15, 2011] (emphasis is mine)
If you want the inside scoop on what went on at IDF Beijing 2011 you’ve come to the right place. Netbook News was the only English speaking blog at the Chinese conference. So what went on? We’ll we’ve got a video showing you our favorite products and announcements below, but if you perfer reading, I’ll spell it out for you. Cedartrail Intel’s latest Netbook platform was launched. No details on performance gains, but three new features were added: Intel Wireless Streaming [rather: Wireless Display], Intel [Wireless] Music and Wireless file sharing [rather: PC Sync]. During the Day 1 Keynote we were able to grab a video of the on stage demo in case you’re curious. [the demo of those 3 features is from [4:44] to [6:08] of the below video]
Oak Trail was officially announced with tablets hitting the streets in May. So far all the tablets are 10.1 inches and about 10mm thick. Nothing to get too excited about as we have yet to see what kind of battery life we might be getting. Some tablet manufactures like Evolve Three came out with a unique design integrating a kick stand and keyboard into the hard cover. We’ve included a hands on in the Netbook Nation video if you’re keen to grab a look. [see between 2:40 and 3:45]
Taking a look at gaming hardware there was only one notable announcement and that was by Razer who is bringing the Switchblade, the most innovative Oak Trail device to date to the Chinese market first. And Tencent, China’s largest ISV is going to be providing the installed gaming user base! Razer and Tencent are bring four immensely popular online games with roughly 600 million monthly gamers to mobile. Razer is going to focus optimization of the Switchblade on League of Legends as well as Dungeon & Fighter, Crossfire and QQ Speed. Tencent sees 130 million active monthly users between the four games and views Oak Trail as the mobile computing platform able to deliver a powerful gaming experience. Though the Switchblade is currently running Windows 7, both Tencent and Razer concluded that they were interesting in the possibility of delivering MeeGo on the device.
So check out the video below that also shows off a special PRC skin of the MeeGo tablet UI! [see between 6:16 and 8:24]
Intel Developer Forum: Executives Talk Evolution of Computing with Devices that Touch People’s Daily Lives [April 11, 2011]
Doug Davis: Reinventing Personal Computing for Devices
During his keynote presentation, Davis discussed how companion computing devices, including netbooks, tablets and other devices are tranforming the world we live in through personal, mobile and connected experiences. He described how Intel, over the next 3 years, is accelerating the Intel Atom product line on a pace faster than Moore’s Lawto deliver increased battery life, enhanced performance and new features for amazing user experiences.Davis also unveiled the highly anticipated Intel® AtomTM Z670 processor and Intel® SM35 Express Chipset platform, formerly codenamed “Oak Trail,” with a range of innovative tablets and form factors. These devices are available from leading customers with operating system of choice including Android*, Windows 7* and MeeGo* starting in May.
Highlighting the evolution of netbooks, Davis also disclosed “Cedar Trail,” Intel’s next-generation netbook and entry-level desktop platform. Based on Intel’s leading-edge 32nm process technology, “Cedar Trail” will include more than 10 new features that will improve media, graphics and power consumption in upcoming netbooks. The chip’s design, efficiencies and latest manufacturing process technology will enable fan-less, fully enclosed and thus ultra-sleek devices. Davis said other new features will be disclosed in the coming months, with the processor due in the second half of the year.
Renée James: Creating the Ultimate User Experience
During her keynote, James discussed Intel’s transition from a semiconductor company to a personal computing company, and emphasized the importance of delivering compelling user experiences across a range of personal computing devices. To develop and enable the best experiences, James announced a strategic relationship with Tencent*, China’s largest Internet company, to create a joint innovation center dedicated to delivering best-in-class mobile Internet experiences. Engineers from both companies will work together to further the mobile computing platforms and other technologies.James also announced new collaborations for the Intel AppUpSM center and the Intel AppUp Developer Program in China to help assist in the creation of innovative applications for Intel Atom processor-based devices. Chinese partners supporting this effort include Neusoft*, Haier* and Hasee* and Shenzhen Software Park*.
Oak Trail Press Deck [April 8, 2011] slide #12:
Intel® Atom™ Processor Z670 (512K Cache, 1.50 GHz) (some extracted specification)
# of Cores 1
# of Threads 2
…
Max TDP 3 W
…
Tray 1ku Budgetary Price $75.00
…
Max Memory Size 2 GB
(dependent on memory type)
…
Integrated Graphics Yes
Graphics Base Frequency 400 MHz
…
Intel® Hyper-Threading Technology Yes
…
Enhanced Intel SpeedStep® Technology YesEnhanced Intel SpeedStep® Technology is an advanced means of enabling very high performance while also meeting the power-conservation needs of mobile systems. Conventional Intel SpeedStep Technology switches both voltage and frequency in tandem between high and low levels in response to processor load.
More information:
– Oak_Trail_Atom_Processor_Factsheet [April 8, 2011]
– Embedded_Oak_Trail_Factsheet [April 8, 2011]
– Oak_Trail_Press_Deck [April 8, 2011]
– Oak_Trail_Press_Presentation [April 8, 2011], from which one slide is worth to show here:
Intel® Atom™ Processor Z650 (512K Cache, 1.20 GHz)
The same specifications except the clock speed and there is no price given.
Intel® SM35 Express Chipset (some extracted specification)
Product Name Intel® 82SM35 PCH
Code Name Formerly Whitney Point
…
Max TDP 0.75 Watts
…
Integrated Graphics Yes
…
Graphics Output HDMI
More information: Intel® SM35 Express ChipsetOverview
Intel, on the go [April 16, 2011]
Intel has finally taken an important step in its shift toward making chips for mobile devices, ending a year of speculation.
The processor manufacturing giant on Monday launched a new processor, a low-power version of Intel chips slated for tablets, notebooks and smartphones.
The next-generation Intel Atom processor platform, formerly code-named “Oak Trail,” will appear in 35 tablet computers and other mobile devices, including those made by Lenovo and Fujitsu, in May and throughout 2011, California-based Intel announced.
…
Other device makers using the new Atom Z670 include Motion Computing, Razer and Viliv. The new chip, like other processors from the line, supports Google Android, MeeGo and Windows operating systems.
With the launch of the new Intel Atom processor platform, Intel is finally making progress in the world of chip manufacturing for mobile devices, which has been predominantly occupied by the Cambridge-based ARM.
During the Intel Developer Forum (IDF) in Beijing, which opened on Tuesday and ended on Wednesday, Intel also announced that its AppUp center, currently optimized for netbooks and laptops, will be extended to support mobile devices, including tablets and smartphones, in the near future.
The localized Intel AppUp center and Intel developer program for the Chinese market, in cooperation with some local partners, is also expected to debut at the end of the year, Intel said during the IDF. The chip giant also announced at the forum the launch of a joint innovation center with Tencent to focus on mobile computing platforms.
Steering away from purely serving as a technology provider to creating a more user-friendly experienceis a tough job which cannot be done overnight, Yang Xu, president of Intel China, told reporters during the IDF.
…
Razer Switchblade
San Diego, California-based gaming hardware producer Razer showcased at the forum its gaming handheld concept device Switchblade, powered by the new Intel Atom processor. Running on Windows 7, the handheld, with a size of 172mm x 115mm x 25 mm, supports both WiFi and 3G. The gadget combines a new dynamic tactile keyboard and a multi-touch-screen, and, if required, a mobile gaming mouse.As a concept for now, the device is expected to be available soon in the market, but its exact availability and pricing remains uncertain.
Evolve III Maestro C tablet
[A stand can be kicked off as well as a wireless keyboard has been integrated into the hard cover so the cover is freely detachable. See the excerpts from the video hands-on in the “Netbook Nation” article seen before. A truely innovative design.]
Sydney-based tablet maker Evolve III will join the likes of Lenovo and Fujitsu to become the first batch of manufacturers to use the new Intel Atom Z670 processor. The firm unveiled at the IDF its Maestro Convertible tablet, based on a 1.5-gigahertz Intel Z670 processor. The tablet, featuring a 10.1-inch capacitive touch display, is convertible and will be offering a triple booting of Windows 7, Android and MeeGo.
The weight of the device is 910g. The device, which mainly targets a business clientele, will first go on sale in the US and Europe around June, retailing for $729, according to Warrick Dainter, executive director of the Australian tablet maker. The device is also expected to hit the Chinese market in July or August, which will be the first launch of the firm’s products in China, Dainter said.
More information:
From Intel Newsroom:
The Fujitsu Stylistic Q550 is a business-class slate PC designed for the high-security requirements of mobile enterprise computing, and with the Intel® Atom™ processor Z670 inside, the device provides all-day battery life.
Lenovo Ideapad Slate
The new Intel® Atom™ processor Z670 inside Lenovo’s IdeaPad Slate enables reduced power consumption, extended battery life and full 1080p HD video support. The Lenovo IdeaPad Slate is powered by the new Intel® Atom™ processor Z670, as well as 2GB of RAM and a 30GB SSD for storage with a form function offering both finger and stylus input.
Motion CL900 Tablet PC
The Motion CL900 tablet is the first 10-inch, rugged tablet that enables both touch and stylus input on the display along with a full day of battery life using Intel’s next generation Intel® Atom™ processor Z670. The CL900 incorporates the new Intel® Atom™ processor Z670 to provide the ideal balance between power and battery consumption while running multiple enterprise applications. The new Intel® Atom™ processor Z670 inside the Motion CL900 enables lighter devices, allowing users to work faster and more effectively in today’s decentralized work environments.
The slimmest Windows 7 tablet yet, the Viliv X70 Slate offers a custom-split keyboard to ease thumb typing, Clear Type LCD screen and an Intel® Atom™ processor Z670 to provide the ideal balance between power and battery consumption.
New Intel® Atom™ Processor for Tablets Spurs Companion Computing Device Innovation [April 11, 2011]
Company Outlines Plans to Accelerate Intel Manufacturing Lead with Intel® Atom™ Processor Family and Move Faster than Moore’s Law
Intel Corporation today announced that the Intel® Atom™ platform, formerly codenamed “Oak Trail,” is now available and will be in devices starting in May and throughout 2011. Over 35 innovative tablet and hybrid designs from companies including Evolve III*, Fujitsu Limited*, Lenovo*, Motion Computing*, Razer*, and Viliv* are based on “Oak Trail” and running a variety of operating systems.In addition, at the Intel Developer Forum in Beijing, the company will give a sneak peak of its next-generation, 32nm Intel Atom platform, currently codenamed “Cedar Trail.” This solution will help to enable a new wave of fanless, cool and quiet, sleek and innovative netbooks, entry-level desktops and all-in-one designs.
“The new Intel Atom ‘Oak Trail’ platform, with ‘Cedar Trail’ to follow, are examples of our continued commitment to bring amazing personal and mobile experiences to netbook and tablet devices, delivering architectural enhancements for longer battery life and greater performance,” said Doug Davis, vice president and general manager of the Netbook and Tablet Group at Intel. “We are accelerating the Intel Atom product line to now move faster than Moore’s law, bringing new products to market on three process technologies in the next 3 years.”
The new Intel® Atom™ processor Z670, part of the “Oak Trail” platform, delivers improved video playback, fast Internet browsing and longer battery life, without sacrificing performance. The rich media experience available with “Oak Trail” includes support for 1080p video decode, as well as HDMI. The platform also supports Adobe* Flash, enabling rich content and Flash-based gaming.
With these significant improvements in power-efficient performance, the Intel Atom processor Z670 allows applications to run on various operating systems, including Google* Android*, MeeGo* and Windows*. This unique flexibilitydelivers both new experiences and more choice when it comes to tablets and hybrid designs that combine the best features of the netbook and tablet together.
The platform also helps deliver smaller, thinner and more efficient devices by packing integrated graphics and the memory controller directly onto the processor die. The processor is 60 percent smaller than previous generations with a lower-power design for fanless devices as well as up to all-day battery life1. Additional features include Intel® Enhanced Deeper Sleep that saves more power during periods of inactivity as well as optimized Intel SpeedStep® technology. An integrated HD decode engine enables smooth 1080p HD video playback at a fraction of the power consumption.
In addition, Intel Atom Z670 processors come with the Intel® SM35 Express Chipset, delivering a lead-free2, halogen-free3 design with high-speed USB 2.0 for greater performance and Intel® High-Definition Audioto enable premium home theater sound.
Also ideal for small form-factor and portable embedded designs, the platform provides an excellent solution for a range of tablets in retail, medical and industrial applications. Solutions such as mobile clinical assistantsallow medical staff to directly input data into patients’ electronic files and avoid paper charting. This can result in a reduction in errors, better workflow, higher productivity and reduced paper handling and overhead costs. In addition to the Intel Atom Z670, Intel is offering the Intel® Atom™ processor Z650 for embedded devices with 7-year lifecycle support on Windows and MeeGo operating systems.
Based on Intel’s leading-edge 32nm process technology, the next-generation “Cedar Trail” platform will feature improvements in graphics capabilities including Blu-ray 2.0 support, a dedicated media engine for full 1080p playback and additional digital display options including HDMI output and DisplayPort. New features will include Intel® Wireless Music, Intel® Wireless Display, PC Synch and Fast Boot. In addition, the enhancements made in power consumption and TDP will enable fanless designs with longer battery life. This means great acoustics without the hum of a fan and improved ruggedness and aesthetics of the design. Intel is currently sampling “Cedar Trail” to all major OEMs and ODMs. Users can look forward to a new generation of innovative mobile and desktop designs based on the “Cedar Trail” platform in the second half of 2011.
More information:
Maestro Tablet Runs Three Operating Systems [Jan 18, 2011]
…
IFP: Is this the first tablet that can switch between Android, MeeGo and Windows operating systems?
Warrick: Yes, we believe we will be the first to offer a triple boot OS for customers. We have been working on the dual boot tablets for a long time, working to get the boot interface to run nice and smoothly. Now the hard part is over. We can offer MeeGo over to the dual boot tablet making it a triple boot really because of the in-depth work that we are going with Intel directly.
…
We would like to work with Honeycomb, however we are devoting most of our efforts to make sure that MeeGo and Windows 7 is 100 percent supported, as we feel that the new MeeGo platform alongside Windows 7 is a more stable platform over the android platform.
Also, using the devices myself, I can’t live without Microsoft’s PowerPoint and Excel and Outlook while on the go. You can’t beat a company dedicated to creating OS platforms as a main market share product (Microsoft/Win 7). These guys have helped us get through the hard parts of moving an OS ecosystem revolving around keyboard and mouse, over to complete touch integration.
We’re getting 7 percent support on Android, compared to nearly 100 percent support from Microsoft and Intel for the MeeGo and Win 7 platforms.
IFP: How has it been working with MeeGo – what makes it different than Windows and Android?
Warrick:MeeGo has been fantastic. It feels great to me, as it’s on the forefront of the platform. We also felt very proud to showcase the new MeeGo platform (at CES), as a lot of internal people – even the guys working at the MeeGo stand had never seen our version of MeeGo. This was the very latest, genuine version of the MeeGo platform. It is so flexible to work with, and the fact that Intel gives us a world of support to move ahead, is a giant difference to developing on the Android platform, where we’re getting very little support.
IFP: What are some of the technologies or features you like most, ones that help set you apart from other new tablets?
Warrick: Some of the things we have been have been working on with Intel is to try to create the slimmest hard drive. To create a 4mm thick external hard drive, we have had to go through some serious R&D thinking to get around some of the issues associated with developing a product like this. For example, do we sacrifice speed for thickness (SATA port is 6mm thick, as opposed to a 1mm thick Micro USB port)? But in all, we want to deliver the best balance between speed and portability.
Once you get down to the nitty-gritty of things …. it’s the ability to access the hard drive remotely via WiFi. I mean, let’s face it, does everybody always want to be accessing their hard drive by plugging a USB into their SSD? Not really, so why not make it accessible via WiFi and USB? A WiFi-accessible hard drive is kind-of cool, but it’s also something people will find useful.
Intel’s support has allowed us to implant the Intel memory wafer directly into our own transistor with our own driver in the chip rather than an external chip, allowing us to create smaller packaged devices, revolving around a completely customized product, rather than taking an existing product and modifying it.
IFP: Why create a custom hard drive?
Warrick: Business is tough in the hard drive market, so we are in tune to be different, and this has evolved from a need for these devices to exist. Memory constraints for devices such as tablets and mobile phones are getting smaller and smaller because everything is getting held on the cloud. We see the need to still be able to store our data locally, but we want this data to be available to all of our devices, not just the one you plugged into.
on App Up:
– From Intel Developer Forum (IDF) Beijing: New Industry Collaborations in China [April 12, 2011]
– How to build an AppUp app from a web page using AppUp encapsulator [April 15, 2011]
– Calling all web app developers…we’ve got something for you! [April 11, 2011]
The Intel AppUp℠ developer program is excited to announce a new opportunity for web app developers to transform web apps into Intel AppUp℠ center apps. This opportunity, called Intel AppUp™ encapsulator, allows web app developers to expand their customer base and revenue potential by making an app from their existing web code that is compatible and available for the Intel AppUp℠ center.
How does this work? The Intel AppUp™ encapsulator embeds the web code into a native application wrapper (a hybrid app) and then creates installer packages. The native application wrapper integrates the Intel AppUp™ SDK for store authorization and QT WebKit which provides the HTML5 and Javascript engines that execute and render the web app code. After talking with one of the developers, Andy Idsinga, I got so excited because Andy said that this process is relatively simply and doesn’t require anything special to get the web code to work with the Intel AppUp™ encapsulator. In fact, developers can use their own web APIs, 3rd Party APIs, and even other 3rd party widgets. Essentially, the developer builds the web code just like other web apps utilizing html, css and javascript, images and AJAX.
Keep in mind that the developer will still need to test and debug the app. But the cool part about it is that the developer can run Intel AppUp™ encapsulator many times as the developer chooses in order to get the app to its desired final product. Once done, then the developer submits the final product to the Intel AppUp center. It’s just that simple!
For more information about Intel AppUp™ encapsulator, please read the FAQs for detailed information. If I’ve convinced you, and you’re ready to expand your customer, then launch the tool and get started now!
– Intel MeeGo 1.2 Tablet UX now open sourced. This and more now on MeeGo.com [April 4, 2011]
Mid February of this year, Intel released the MeeGo 1.2 Tablet UX pre-alpha to our developer community. And now a month later we are happy to announce that this release has been fully open sourced, where it is supported and available under the open source MeeGo project at MeeGo.com. At the time of this post, the open sourced version is pre-alpha and is released as the MeeGo Tablet Developer Preview. Via MeeGo.com:
We are pleased to open up development of the tablet user experience project. This release provides a touch-optimized user interface for MeeGo tablets, introducing the new panels UI concept and including a suite of built-in applications for Web browsing, personal information management and media consumption. This project is a work-in-progress under active development and considered pre-alpha. We welcome your involvement and contributions.
As you likely recall, Intel initially released the MeeGo tablet UX 1.2 pre-alpha in February to coincide with the release of the AppUp SDK beta for MeeGo. This release allowed developers to have the tools & user experience needed to start developing, testing, & submitting tablet applications for AppUp. At the time of initial release the tablet UX could not be fully open sourced, thus was initially released under the AppUp developer program site.
However, with the MeeGo tablet UX released as open source, it sits side-by-side the other device user intefaces (UI’s) from MeeGo.com, such as; the MeeGo Netbook UI, ivi UI, Handset UI and Smart TV UI. Along with these open source device UI’s, the tablet UI is available for the MeeGo community to freely download, support, and contribute to under the MeeGo open source project.
Visit the MeeGo.com site to download the MeeGo Tablet Developer Preview, and get a full list of features and supported hardware.
http://meego.com/downloads/releases/1.2/meego-tablet-developer-previewAlso visit the MeeGo developer portal for AppUp, to get all the information you need to develop and distribute a MeeGo application.
http://appdeveloper.intel.com/meegoMeeGo UX Components
In addition MeeGo.com has released QML based MeeGo UX Components and a cooresponding Wiki. The MeeGo UX Components make developing for MeeGo devices easier by providing a set UI elements that allow you to quickly build applications that tightly integrate with the look of the MeeGo user experience.
Visit the MeeGo UX Components Wiki
http://wiki.meego.com/MeeGo_UX_Components
This is how App Up has been started:
– Industry Support for the Intel Atom Developer Program [Sept 22, 2009]
During his keynote at IDF today, Paul Otellini announced the Intel® Atom™ Developer Program, a framework for creating and distributing applications designed specifically for Intel Atom processor-based devices. For the next level of detail, tune into Renee James’ IDF software keynote tomorrow at 10 a.m. PST where she will go into the program’s specifics and describe the benefits for software developers, ISVs and OEMs. For now, please refer to the Intel Atom Developer Program announcement and appdeveloper.intel.com for more information.
Although the program has just launched, we’ve already received some encouraging words of support from software companies and hardware manufacturers alike. Here’s what some of our partners are saying:
- “The Adobe Flash Platform enables developers to create and deliver the most compelling applications, content and video to the widest possible audience. We expect the Intel Atom Developer Program will be a great way for the Flash Platform community developing on Adobe AIR to monetize their AIR applications, and we are working closely with Intel to deliver the necessary technology to enable this opportunity on the Atom platform in the future.” – David Wadhwani, General Manager and Vice President, Platform Business Unit, Adobe
- “Customer adoption of our Intel Atom-based netbooks is exceeding our expectations. Acer is excited to see Intel’s effort in bringing new and innovative applications to netbooks and will use the Intel Atom Developer Program framework to open an application storefront.” – Jim Wong, president, IT Products Global Operations, Acer Inc.
- “The Intel Atom Developer Program is an integral element of providing a holistic netbook experience for our customers. Asus sees this new development model as an opportunity to encourage developers and ISVs. Asus plans to offer an application store based on this framework in order to make exciting applications available to our customers.” – S.Y. Shian, Vice President and General Manager, System Business Group, Asus
- “Dell is passionate about providing value for developers. The Intel Atom Developer Program will open a new world of innovation and business opportunity for developers and we look forward to working with Intel to foster the creation of exciting new Windows and Moblin-based netbook applications.” – John Thode, Vice President, Small Devices, Dell Inc.
then later transformed:
– Chip Shot: Mobile Apps Hit Netbooks [Sept 14, 2010]:
Intel announced the general release of its first netbook application store for consumers today at IDF, including both free and paid apps for entertainment, social networking, gaming and productivity. The Intel® AppUpSM centerheightens the user experience with applications optimized for the mobility and screen size of netbooks. To encourage consumers to discover new applications, the Intel AppUp Center features a free 24-hour “try before you buy” period for all paid applications. To download a copy of the Intel AppUp center today, visit www.appup.com.
Intel Opens Software App Store, Offers New Intel Atom Chips [Sept 14, 2010]
James: The Best Experiences Are Created on Intel Architecture
During her keynote at Moscone Center West in San Francisco, James outlined how tightly integrated and optimized software and platforms will deliver new levels of performance, along with fresh capabilities and the importance of creating an innovative experience across the personal computing continuum – from PCs to smart phones to tablets and cars, as well as any number of Internet-connected consumer devices.Emphasizing a seamless experience across operating systems, James introduced general availability of the Intel® AppUpSM center netbook app store for consumers. The Intel AppUp center includes both free and paid apps for entertainment, social networking, gaming and productivity, optimized for a netbook’s mobility and screen size. To encourage consumers to try new applications, Intel AppUp provides “try before you buy” solutions, encouraging consumers to purchase apps they otherwise might not have. The launch was also marked by the availability of Adobe* AIRapplications, as well as apps from companies including Accuweather*, Barnes & Noble*, Funkitron*, Gibson Guitars*, iWin*, Kaplan*, KONAMI*, and Lifetime*.
In an effort to reach netbook owners worldwide, James announced agreements with Best Buy*, UK-based Dixons* and India-based Croma* to outfit each retailer with the Intel AppUp center – pre-installed on netbooks the stores sell, as well as available for current netbook owners to download online. Similarly, James announced plans from ASUS* to ship its version of the Intel AppUp center on netbooks, the “asus app store,” starting in October.
During her keynote, James highlighted the Intel AppUp Developer Program, designed to drive innovative applications for end users and new revenue opportunities for independent developers and software vendors with programs such as the Intel Million Dollar Development fund. Rick Vanner from The Game Creators was recognized as winner of the “Most Innovative Application” in the Intel Atom Developer Challengefor his game titled, “Goals.” James also introduced the “On Intel AppUp” ISV identifier, designed to help developers promote their applications on Intel AppUp center.
James acknowledged seamless experiences are only part of the equation. Open operating systems – such as Intel and Nokia’s* MeeGo*, hosted by the Linux Foundation – allow developers to create, invent and innovate. Pointing to contributions from industry leaders, James discussed MeeGo ecosystem momentum, highlighting a variety of MeeGo-based devices and how third-party software developments and the upcoming MeeGo Web runtime, to be released in October, will make it easier to write applications for these devices. Internet TV pioneer Amino* also joined James onstage to demonstrate how the company is taking advantage of the flexibility and openness of MeeGo to deliver an innovative MeeGo-based smart TV solution.
Larry Page to boost Google even more as becoming CEO again
Choose any of the thousands (if not tens of thousands) mirrored reports by AP that Google founder hopes to prove he’s ready to be CEO [April 1, 2011] to learn the hopes and worries of the fans and anxious investors about the return of Larry Page [38] as CEO of Google after 10 years of Eric Schmidt’s [55] leadership.
Warning update: Google as an evil enterprise: the perception changes as vital APIs are shut down [June 1, 2011]
An update from the Chairman [Eric Schmidt, Jan 20, 2011] (emphasis is mine)
When I joined Google in 2001 I never imagined—even in my wildest dreams—that we would get as far, as fast as we have today. Search has quite literally changed people’s lives—increasing the collective sum of the world’s knowledge and revolutionizing advertising in the process. And our emerging businesses—display, Android, YouTube and Chrome—are on fire. Of course, like any successful organization we’ve had our fair share of good luck, but the entire team—now over 24,000 Googlers globally—deserves most of the credit.
And as our results today show, the outlook is bright. But as Google has grown, managing the business has become more complicated. So Larry, Sergey and I have been talking for a long time about how best to simplify our management structure and speed up decision making—and over the holidays we decided now was the right moment to make some changes to the way we are structured.
For the last 10 years, we have all been equally involved in making decisions. This triumvirate approach has real benefits in terms of shared wisdom, and we will continue to discuss the big decisions among the three of us. But we have also agreed to clarify our individual roles so there’s clear responsibility and accountability at the top of the company.
Larry will now lead product development and technology strategy, his greatest strengths, and starting from April 4 he will take charge of our day-to-day operations as Google’s Chief Executive Officer. In this new role I know he will merge Google’s technology and business vision brilliantly. I am enormously proud of my last decade as CEO, and I am certain that the next 10 years under Larry will be even better! Larry, in my clear opinion, is ready to lead.
Sergey [Brin, 37] has decided to devote his time and energy to strategic projects, in particular working on new products. His title will be Co-Founder. He’s an innovator and entrepreneur to the core, and this role suits him perfectly.
As Executive Chairman, I will focus wherever I can add the greatest value: externally, on the deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership that are increasingly important given Google’s global reach; and internally as an advisor to Larry and Sergey.
We are confident that this focus will serve Google and our users well in the future. Larry, Sergey and I have worked exceptionally closely together for over a decade—and we anticipate working together for a long time to come. As friends, co-workers and computer scientists we have a lot in common, most important of all a profound belief in the potential for technology to make the world a better place. We love Google—our people, our products and most of all the opportunity we have to improve the lives of millions of people around the world.
Then watch this Perspective from Google: Eric Schmidt & Larry Page – Zeitgeist Europe 2010 [May 19, 2010] to understand the quite subtle differences between the two leaders. Note that Larry Page is introverted vs. the typical extroverts as business leaders. Note as well (from reply to a question) that Google is not doing the typical business planning exercise but Larry and Brin ideas are simply financed because the operation is generating sufficient revenues for that. This is giving them a unique competitive advantage of moving along innovative things while all the rest of the industry is loosing time with planning.
From Zeitgeist 2010 Google Partner Forum Europe held 17-18 May 2010. Featuring Eric Schmidt (Chairman of the Board & CEO, Google) & Larry Page (Co-Founder & President, Products, Google).[from 1:20 he is talking about how much he was struck by captioning and translation …]
Note: Switch on the caption and try also the translation on this video. Generally it is a great experience (although not always perfect, since it depends on the clarity of the speech). More information on the technology is available under the Captions tag on the YouTube blog. Best to start is probably here: The Future Will Be Captioned: Improving Accessibility on YouTube [March 4, 2010] and here: Happy Birthday Automatic Captions! Celebrate with more videos and higher quality [Nov 19, 2010]
For detailed analysis – however – of the possible effects of Larry Page becoming CEO again it is better to turn to Fast Company’s earlier 7 Ways Larry Page Is Defining Google’s Future [March 16, 2011] article (quite long). Here is the essence:
The company line on Page’s ascension is that it does not mark any effort to “fix something” at Google. After all, the company reported stellar earnings the day it announced that Page would replace Eric Schmidt. It generated more than $29 billion in revenue in 2010 and 24% annual growth. Page has been part of what has been an unusual but effective ruling troika with Schmidt and fellow cofounder, Sergey Brin.
And yet Page is becoming CEO at a crucial inflection point in Google’s history. The company is beset by rivals everywhere — Apple and Facebook, both of which are closing off chunks of Internet activity beyond Google’s reach; Amazon, Microsoft, Netflix, and others that compete fiercely against it in multiple markets; and even the U.S., the EU, and other governments that want to curtail Google’s ambition. Lately, Google has had more and more public whiffs (see Google Wave, Google Buzz, Google TV).
It’s true that Page is not stepping into a dire situation as Steve Jobs did at Apple in 1997. Page doesn’t need to be a turnaround artist. Yet he has to do something potentially harder: make changes to a winning formula in the face of intense scrutiny, when momentum appears to be against him. To borrow a sports aphorism, winning your first championship is easy compared with trying to repeat.
To outsiders, Page might seem an odd choice to be CEO. He’s personally reserved, unabashedly geeky, and said to be introverted. We won’t be seeing him keynoting A-list conferences with grand vision statements or sitting down for intimate conversations with the press (Google declined to make him available for this article). But after talking to high-level Google executives who work closely with Page, as well as ex-Googlers and other outside observers, a picture begins to emerge of how the search company will change under him. Here’s our seven-part guide to the Google of today — and tomorrow.
1. A Little Top-Down Leadership Goes a Long Way
For much of its early life, Google reveled in its bottom-up culture. The governing philosophy was “Let’s hire lots of really smart people and let them do whatever they want,” says Brian Kennish, a Google engineer from 2003 to late 2010. Employees — especially engineers — were given unparalleled leeway in deciding what they wanted to work on and encouraged to use 20% of their time to come up with new ideas.
The archetypal product of this era was Gmail, which was born when engineer Paul Buchheit hacked it up in a single day in the summer of 2001. He showed the prototype to his colleagues, and when they expressed interest, Buchheit pulled other promising engineers onto his team. This kind of thing happened time and again at Google; among other products conceived deep within the company’s ranks were Google News, search suggestions, and AdSense, the contextual advertising system that accounted for nearly $9 billion in revenue in 2010.
Kennish, echoing several other former Googlers, adds, “This system worked really well until the company reached about 10,000 workers. After that, things started to break down.” (Google now has 24,000 employees and plans to hire another 6,000 in 2011.)
Android represents a new order, one that Page, who has long played a role in product strategy, will accelerate. … Page and Brin pushed Google into mobile, buying Android when the project was an eight-person startup in 2005. (Schmidt later joked that they didn’t tell him about it until after the deal.) At the time, Google’s mobile strategy was a hodgepodge effort to install its apps on lots of different mobile phones. Page realized that game would never scale. Eustace says it would have required “5,000 people, each one trying to port apps to all the different phones.” For Google to truly benefit from the transition to mobile phones, it would need to shoot for something bigger. Page gave Andy Rubin, Android’s indomitable chief, the resources to run the division as an autonomous unit. Their ambition helped Google settle on a course to release an entire operating system, rather than a single phone. What’s more, Google made Android free and allowed phone manufacturers and carriers to tinker with the software.
Android, then, is as much a marvel of management as it is of engineering. “It wasn’t that Larry handed down his vision on stone tablets,” Eustace says. (In other words, he’s not Steve.) But Page had the founding idea that “what was necessary was an ecosystem,” and Android wouldn’t be where it is today if he hadn’t pushed for Google to do something more ambitious.
Page has done this elsewhere. Google’s recent success with YouTube in the face of an unrelenting stream of criticism can be chalked up to a similar management tactic: Page empowered YouTube CEO Salar Kamangar in much the same way he has Android’s Rubin. … As Page takes over, he’ll still find product seedlings everywhere. Google’s product lineup is replete with services that offer overlapping, needlessly duplicative functionality. Android’s triumph should serve as a sweet reminder of the value in imposing just enough discipline before letting the kids chase the ice-cream truck.
See also:
– Google Buys Android for Its Mobile Arsenal [Aug 17, 2005]: “The 22-month-old startup, based in Palo Alto, Calif., brings to Google a wealth of talent, including co-founder Andy Rubin, who previously started mobile-device maker Danger Inc.”
– CrunchBase on Android
In July 2005, Google acquired Android, a small startup company based in Palo Alto, CA. Android’s co-founders who went to work at Google included Andy Rubin (co-founder of Danger), Rich Miner (co-founder of Wildfire), Nick Sears (once VP at T-Mobile), and Chris White (one of the first engineers at WebTV). At the time, little was known about the functions of Android other than they made software for mobile phones. This began rumors that Google was planning to enter the mobile phone market, although it was unclear at the time what function they might perform in that market.
– Introducing Android [Nov 5, 2007]
[2:19] The creators of Android talk about their new open platform for mobile phones and the Open Handset Alliance. To learn more, visit: http://www.openhandsetalliance.com
– Where’s my Gphone? [Andy Rubin, Nov 5, 2007]
Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation. We have developed Android in cooperation with the Open Handset Alliance, which consists of more than 30 technology and mobile leaders including Motorola, Qualcomm, HTC and T-Mobile. Through deep partnerships with carriers, device manufacturers, developers, and others, we hope to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform. We think the result will ultimately be a better and faster pace for innovation that will give mobile customers unforeseen applications and capabilities.
– Google, Bidding For Phone Ads, Lures Partners [The Wall Street Journal, Nov 6, 2007]
Among the handset makers that have signed on to the initiative are Taiwan’s HTC Corp., Samsung Electronics Co. and Motorola Inc. Operator partners include Deutsche Telekom AG’s T-Mobile, Sprint Nextel Corp. and Japan’s NTT DoCoMo Inc. (See the entire list of Google’s partners.) …
But until new handsets based on Android come to market, it won’t be clear how far operators have gone to satisfy Google’s desire for open mobile software. Some carriers have said they still want to make sure Android doesn’t allow sensitive user information to fall into the hands of rogue third-party developers, leading to invasions of privacy and security risks. Those issues partly explain why large U.S. operators such as AT&T Inc. and Verizon Wireless, a joint venture of Verizon Communications Inc. and Vodafone Group PLC, have yet to sign on to Google’s initiative.
Verizon Wireless is still weighing whether to join, a person familiar with the company’s thinking said. AT&T, in part because it exclusively carries Apple Inc.’s iPhone in the U.S., is restricted from partnering with Google, people familiar with the matter say. …
Sprint hasn’t agreed to carry a Google-powered phone yet, but signed on to the Android alliance while it continues talks. John Garcia, the carrier’s senior vice president of product development, said using Android in phones would make it easier to get a variety of mobile applications to consumers. Mr. Garcia said mobile-game makers routinely have to test their applications on an array of Sprint phones, writing specific programming code for each one. That could become a thing of the past if an open platform becomes widespread.
– Android Open Source Project [Oct 20, 2008]
[4:26] An introduction to Android Open Source Project. Android is the first free, open source, and fully customizable mobile platform. Android offers a full stack: an operating system, middleware, and key mobile applications. It also contains a rich set of APIs that allows third-party developers to develop great applications. Learn more at source.android.com.
From this (my own) blog:
– OPhone OS (OMS) 2.0 based on Android 2.1 [July 5, 2010]
– Android 2.2 (Froyo) excitement is just the tip of the iceberg for the current Android momentum [July 9 – Sept 10, 2010]
– Android 2.3 (Gingerbread) and 3.0 (Honeycomb) [Dec 30, 2010 – Feb 4, 2011]
– What’s behind Android’s race to No. 1? [March 8, 2011]:
It’s no longer the era of the BlackBerry — or the iPhone. According to a market research report released this week, Google’s Android operating system now is the most popular smartphone platform in the United States.
The first phone running Android, the T-Mobile G1, wasn’t announced until September 2008. Only 2½ years later, the research firm comScore says Android is No. 1 in the U.S. with 31.2% of the market, compared with 30.4% for BlackBerry’s business-friendly operating system and 24.7% for the iOS from Apple, which powers the seemingly omnipresent iPhone.
What accounts for this meteoric rise? Here’s a summary of what makes Android popular, based on conversations with smartphone experts, buzz on the tech blogs and reader responses to our query posted on the @cnntech Twitter feed.
- Consumers like choices
- There’s basically one iPhone
- There are dozens of Android options
- Integration with the internet
- Openness of the Android Market
- Apps that do what you need, not what you don’t: In terms of app numbers, Android is losing big to Apple. Google’s Android Market has 150,000 apps. Apple has more than 350,000. But Gikas said the Android apps pretty much cover everything an average consumer would want a phone to do, so having more apps isn’t necessarily the best selling point.
- Stealing the best of everything and then giving it away
– Platform Versions [Android Developers site, extracted on April 1, 2011]
| Platform | API Level | Distribution |
| Android 1.5 | 3 | 2.7% |
| Android 1.6 | 4 | 3.5% |
| Android 2.1 | 7 | 27.2% |
| Android 2.2 | 8 | 63.9% |
| Android 2.3 | 9 | 0.8% |
| Android 2.3.3 | 10 | 1.7% |
| Android 3.0 | 11 | 0.2% |
2. Spur On Your Frenemies [encourage your “enemy friends” to do something]
2009.04.30. [2:33] What is a browser? was the question we asked over 50 passersby of different ages and backgrounds in the Times Square in New York. Watch the many responses people came up with.Less than 8% of people who were interviewwd on this day knew what a browser was.
[But most of them knew Google, and most of them considered Google a browser.]
Two years ago, Google sent a camera crew to Times Square, in New York, and asked passersby a simple question: What is a web browser? “A browser’s a search engine,” said one guy. Another respondent was pretty sure that “it’s what I search through — like, to find things.” When asked which browser they use, most people said Google, while a few renegades stuck to Yahoo and AOL. None of these, of course, are browsers.
…
So if you’ve ever wondered why Google needed its own web browser, called Chrome, here’s why: It needed Chrome to goad Microsoft, Apple, and other browser makers into reigniting innovation in what had become a moribund market. Everyone’s efforts collectively improve the web as a whole, which is good for Google and its ad business. Even if its rivals merely copied Chrome’s advancements — superfast, stable, and, thus far, impossible to hack — Google saw that it could achieve its larger goals.
… Expect Page to launch even more initiatives that may seem futile when considered alone but that are, in fact, designed to wake up drowsy competitors. Think about such “puzzling” Google moves as releasing its own branded phones — the Nexus One and Nexus S — and competing against the handset makers and carriers that it’s supposed to be courting. Or about Google’s initiative to wire America with fiber-optic lines, as its plan to roll out superfast Internet to several cities suggests. Google really wants Verizon and others to pick up the pace. And when those rivals do, Google will benefit from the innovations that result.
See also: Sun Valley: Schmidt Didn’t Want to Build Chrome Initially, He Says [July 9, 2009]
Comment: Chrome came out in September 2008.
3. When in Doubt, Check the Data
Deciding questions by data is to Google what eye-catching design is to Apple, or what global supply-chain management is to Walmart. It forms the spine of every major decision, and nearly every minor one. Data’s preeminence in Google’s culture helps prevent anyone at the company from pulling rank. It also wards off resistance to change. This will only become more important as Page takes over as the top decision maker at a company whose core search algorithm, PageRank, is named for him.
… Even Page has proved willing to reverse himself if the numbers don’t bear him out. …
Google’s devotion to data isn’t always an asset (as we’ll explore momentarily), but there’s likely no other way for the company to conceive of itself because that’s how Page operates. “I was talking to Larry on Saturday,” says Nikesh Arora, Google’s chief business officer, when we sit down to talk the following Tuesday. “I told him that I’d gotten back from nine cities in 12 days — Munich, Copenhagen, Davos, Zurich, New Delhi, Bombay, London, San Francisco. There’s a silence for five seconds. And then he’s like, ‘That’s only eight.’ “
4. When in Creative Mode, Don’t Start With Data
… As Google grows into more arenas where engineering alone can’t carry the day, most notably in social and handheld interfaces, Page will have to tweak this data-driven mind-set to embrace more creative types if the company is to thrive. Google has never invested heavily in hiring classically trained designers, and insiders say that due to a constant shortage of creative staff, engineers sometimes decide the look of their own products. …
And yet, despite Page’s personal inclinations, there are signs that Google is pushing itself to transcend its design deficiencies. Matias Duarte joined the company’s Android team last year from Palm, where he was lauded for creating the well-regarded user interface for its mobile operating system called WebOS. Duarte admits that since signing on, he has come to rely on data as a tool in the design process — but not, he insists, as a crutch. Whereas the look and feel of Apple’s software and hardware are kept secret and revealed to just a few people, Duarte’s designs are shared widely inside Google and with other partners and testers. (Google routinely tests products this way before sharing them with the world, calling the process “dogfooding,” as in the company eats its own dog food. Or, in Duarte’s case, “Droid-fooding.”)
Duarte points out that this openness has led to novel insights into what users want. Honeycomb, Google’s new tablet-specific version of Android, includes an eye-catching interface to show people all the recent applications they’ve been using. It’s a feature that the iPad sorely misses — and it came about only because of extensive statistical analysis of usage patterns. The lesson: Google can succeed in more creative pursuits if it pushes the limits of its data-centric culture but still relies on that culture to enhance creative solutions. “We don’t design by committee; we don’t design by focus group,” Duarte says. “But we do verify everything we’re trying to do with our design with stringent, large-scale user testing.” …
5. A Social Life Is Overrated
… Page’s apparent lack of personal interest on the web’s major social sites creates a convenient narrative for Google’s dreadful record in the space — a string of failures that include Dodgeball, Jaiku, Lively, Buzz, and Wave. Orkut, the social network that Google engineer Orkut Büyükkökten launched in 2004, is still alive (it’s big in Brazil), but few Googlers consider it a success. Meanwhile, Google has had several social-networking savants in the ‘plex and let them slip away to found other companies, among them Evan Williams (Twitter) and Dennis Crowley (Foursquare). …
… “There’s an EQ — an emotional intelligence — around social software, and it just might be out of Google’s reach,” says Jason Shellen, who spent four years as a business-development exec at Google after it acquired Blogger and who now works at AOL. …
… But that’s not to say Google is giving up on social. Far from it. Its success relies on understanding how the web works, and the web is getting more social all the time. Google has continued to acquire social startups — most recently Slide for $228 million (not to mention its rumored interest in buying Twitter for $10 billion). According to sources, Google isn’t planning a Facebook clone but rather it intends to roll out new social features across all its products. Its ultimate aim seems to be to collect and analyze the social activity that’s going on across the web, beyond Facebook’s walls. …
… If Google can’t compete with Facebook directly, perhaps it can render Facebook moot by making everything else on the web feel like Facebook. Still, building a fun web-based community turns out to be harder than building a great smartphone (witness the utter failure that is Apple’s Ping). Don’t be surprised if this is one arena where Page is happy merely to have a credible offering.
6. Listen Up: Talk Is Cheap
…
The company became the biggest search engine in the world because it built a better product, not because it created better TV ads than Yahoo.
Google’s build-it-and-they-will-come naïveté seems almost cute in the age of Apple. Many of Google’s advances go unnoticed by the public because nobody hears about them. Do iPhone owners know that Android lets you dictate email by voice? Imagine the marketing fun Apple would have there. Or that Google Voice rings all your phones when someone calls you, and transcribes your voice mail to boot?
…
With its new CEO an introvert, perhaps Google will never tap its inner Apple. But maybe, in the bigger picture, that’s a trade-off worth making. Page is not a CEO out of central casting, despite the fact that Wall Street and the media tend to prefer extroverts as leaders: the superhero who puffs out his chest and delivers bold, motivating pronouncements. According to some surprising forthcoming research from management professors at Harvard Business School, the University of North Carolina, and Wharton, though, introverts can be more successful leaders — particularly in dynamic, uncertain, and fast-changing environments like the tech industry. “They tend to be less threatened by others’ ideas,” says Adam Grant, a Wharton professor and coauthor of the study. “And they’ll collect a lot of them before determining a vision.” Because introverts spend more time listening than talking, they hear more ideas.
The hallmarks of Google culture, including the weekly TGIF [Thank God It’s Friday] sessions where Page and Brin take questions from employees, are precisely about creating dialogue. Even if the company relies less on 20% time for unfettered product development, Page’s personal style is likely to keep new ideas flowing. The key for Page is to “surround himself with some extroverts,” Grant says. “Extroversion and introversion are the only personality traits where you need a balance between the two to be an effective team.” As the success of the Bing sting indicates, Page seems to be listening to his extroverts in embracing a bolder public profile — not for himself, but for Google.
See also: What’s it like to work in Mountain View? [Google]
Transparency is a staple of Google’s working environment – all voices matter and Googlers enjoy a variety of opportunities to share information and voice questions and opinions. For example, every Friday we host a “TGIF” [Thank God It’s Friday] event in Charlie’s Cafe, where Googlers can learn about the company’s latest news and ask their tough questions in live Q&A sessions.
7. No Goal Is Too Big (And Some Are Too Small)
That audaciousness — the ambition to tackle a seemingly unsolvable problem with deep reservoirs of money and data — is the ultimate insight into what makes Google Googley. “When people come to Larry with ideas, he always wants it bigger,” says one ex-Googler. “His whole point is that only Google has the kind of resources to make big bets. The asset that Larry brings is to say, ‘Let’s go and make big things happen.’ ” (This may explain why Page isn’t interested in a Facebook killer: “With social, there isn’t a problem for Google to solve,” says the former Googler Shellen.)
…
That’s what’s thrilling about Page taking the helm at Google right now. You get the sense that under his leadership, Google could try its hand at anything. More than anything else during my interviews with people who know Page, one comment stands out: “I don’t care what you put in the article,” says David Lawee, Google’s head of acquisitions. “To me, this is the real story: Larry is a truly awesome inventor-entrepreneur. My aspiration for him is that he becomes one of the greatest inventors-entrepreneurs in history, in the realm of the Thomas Edisons of the world.”
The example used in the above article to prove the point is the Statistical Machine Translation research applied in Google’s machine-translation system:
[Franz] Och oversees Google’s machine-translation system, a spectacularly ambitious effort that analyzes text found on the web to create statistical models that can transform one language into another. Machine translation is far from perfect, but Google’s project, which began in 2004, has succeeded far beyond what most experts thought possible. Including Och. Google spent a year trying to recruit him; each time, he explained to Page and other execs that what they were asking for couldn’t be done. “They were very optimistic, and I tried to tell them to be cautious,” he says. “It’s really complicated, extremely expensive, and you need very large amounts of data.”
…
The company hired Och despite his skepticism, and today, machine translation (along with speech recognition) is one of Google’s best-known artificial-intelligence projects. It’s also a key competitive advantage. Even on the iPhone, you’ll use Google’s software to help you read that French road sign or to transform your voice commands into text searches. Och now seems bemused by this success. Google, he says, simply had far more resources — more data, more computing power, more money — than he ever thought possible. Google can now translate 58 different languages. “When I started at Google, if you told me that five years later we’d be able to translate Yiddish, Maltese, Icelandic, Azerbaijani, and Basque, I would have said, That’s just not going to happen,” he says. “But [Page and Brin] didn’t believe me. And I guess they were more right than I was.”
Inside Google Translate [July 9, 2010]
Let’s see for more details a presentation by Franz Och who oversees that work:
Google Faculty Summit 2009: Statistical Machine Translation [Oct 5, 2009]
Google Tech Talk, July 30, 2009 [49:50] Most state-of-the-art commercial machine translation systems in use today have been developed using a rules-based approach and require a lot of work by linguists to define vocabularies and grammars. Several research systems, including ours, take a different approach: we feed the computer with billions of words of text, both monolingual text in the target language, and aligned text consisting of examples of human translations between the languages.
[13:28 – 14:24] … some of the languages we’ve launched recently, Hindi, Thai and Hungarian … It is quite challenging for some of the languages to find data …
Doubling Up [Franz Josef Och, Sept 29, 2008]
Machine translation is hard. Natural languages are so complex and have so many ambiguities and exceptions that teaching a computer to translate between them turned out to be a much harder problem than people thought when the field of machine translation was born over 50 years ago. At Google Research, our approach is to have the machines learn to translate by using learning algorithms on gigantic amounts of monolingual and translated data. Another knowledge source is user suggestions. This approach allows us to constantly improve the quality of machine translations as we mine more data and get more and more feedback from users.
A nice property of the learning algorithms that we use is that they are largely language independent — we use the same set of core algorithms for all languages. So this means if we find a lot of translated data for a new language, we can just run our algorithms and build a new translation system for that language.
As a result, we were recently able to significantly increase the number of languages on translate.google.com. Last week, we launched eleven new languages: Catalan, Filipino, Hebrew, Indonesian, Latvian, Lithuanian, Serbian, Slovak, Slovenian, Ukrainian, Vietnamese. This increases the total number of languages from 23 to 34. Since we offer translation between any of those languages this increases the number of language pairs from 506 to 1122 (well, depending on how you count simplified and traditional Chinese you might get even larger numbers). We’re very happy that we can now provide free online machine translation for many languages that didn’t have any available translation system before.
So how far can we go with adding new languages in the future? Can we go to 40, 50 or even more languages? It is certainly getting harder, as less data is available for those languages and as a result it is harder to build systems that meet our quality bar. But we’re working on better learning algorithms and new ways to mine data and so even if we haven’t covered your favorite language yet, we hope that we will have it soon.
See also:
– Statistical machine translation live [April 28, 2006)]
– Google Translate adds 10 new languages… [May 15, 2008]: “We’ve recently added translation capabilities for 10 new languages to Google Translate, bringing the total to 23 languages. The newly featured languages include Bulgarian, Croatian, Czech, Danish, Finnish, Hindi, Norwegian, Polish, Romanian and Swedish.”
– Translate between 41 languages with Google Translate [Feb 26, 2009]: “recently added Turkish, Thai, Hungarian, Estonian, Albanian, Maltese, and Galician to the mix. The rollout of these seven additional languages marks a new milestone: automatic translations between 41 languages (1,640 language pairs!). This means we can now translate between languages read by 98% of Internet users.”
– 51 Languages in Google Translate [Aug 31, 2009]: “we’ve added 9 new languages to Google Translate: Afrikaans, Belarusian, Icelandic, Irish, Macedonian, Malay, Swahili, Welsh, and Yiddish, bringing the number of languages we support from 42 to 51.”
– A new look for Google Translate [Nov 16, 2009]:
Translate instantly: Say goodbye to the old “Translate” button. Google Translate now translates your text right as you type.
Read and write any language: Want to say “Today is a good day” in Chinese, but can’t read Han characters? Click “Show romanization” to read the text written phonetically in English. Right now, this works for all non-Roman languages except for Hebrew, Arabic and Persian.
Text-to-speech: When translating into English, you can now also hear translations in spoken form by clicking the Speaker Icon.
– Giving a voice to more languages on Google Translate [May 11, 2010]:
One of the popular features of Google Translate is the ability to hear translations spoken out loud (”text-to-speech”) by clicking the speaker icon beside some translations, like the one below.
We rolled this feature out for English and Haitian Creole translations a few months ago and added French, Italian, German, Hindi and Spanish a couple of weeks ago. Now we’re bringing text-to-speech to even more languages with the open source speech synthesizer, eSpeak.
By integrating eSpeak we’re adding text-to-speech functionality for Afrikaans, Albanian, Catalan, Chinese (Mandarin), Croatian, Czech, Danish, Dutch, Finnish, Greek, Hungarian, Icelandic, Indonesian, Latvian, Macedonian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Swahili, Swedish, Turkish, Vietnamese and Welsh.
– Five more languages on translate.google.com [May 13, 2010]: “In 2009, we announced the addition of our first “alpha” language, Persian, on Google Translate. Today, we are excited to add five more alpha languages: Azerbaijani, Armenian, Basque, Urdu and Georgian — bringing the total number of languages on Google Translate to 57.”
– Poetic Machine Translation [Oct 5, 2010]: “A Statistical Machine Translation system, like Google Translate, typically performs translations by searching through a multitude of possible translations, guided by a statistical model of accuracy. However, to translate poetry, we not only considered translation accuracy, but meter and rhyming schemes as well. In our paper we describe in more detail how we altered our translation model, but in general we chose to sacrifice a little of the translation’s accuracy to get the poetic form right.”
– Franz Josef Och site
– Google Translate blog
– Google Technology RoundTable: Human Language Technology [Aug 21, 2008]
Human language technology experts at Google, Franz Josef Och and Mike Cohen discuss their exciting research in machine translation and speech technology with Alfred Spector, Google VP of Research and Special Initiatives.
Acer’s decision of restructuring: a clear sign of accepting the inevitable disintegration of the old PC (Wintel) ecosystem and the need for joining one of the new ecosystems under formation
Acer’s latest decision is also based on the so called Stan’s Smiling Curve — see much below — which was used already twice for understanding the restructuring needs in times of radical changes in the industry. This is the reason why product value, associated R&D and focusing on telecom channels (= more effective distribution, marketing and sales/aftersales) are emphasized along with consumer oriented products:
Follow-Up (Aug 2, 2011):
– Acer & Asus: Compensating lower PC sales by tablet PC push [March 29, 2011 with comprehensive update on Aug 2, 2011] which is showing serious technical and market problems with the original version of Honeycomb
Update: Global PC Shipments Dip 3.2% in Q1: IDC [April 29]
Although the forecast for the quarter was already conservative–IDC expected a mere 1.5% growth in shipments–a steady but still cautious business mentality and waning consumer enthusiasm persisted. A spike in fuel and commodity prices and the disruptions in Japan added to the mix, further dampening a market struggling to maintain momentum, the major international market research firm said.
Despite promising economic sentiments, mature regions appear to be more focused on necessary replacements as a relative dearth of compelling reasons were present to buy secondary PCs. Emerging markets fared better due to lower saturation rates, but also slowed somewhat with Asia/Pacific (excluding Japan) region (APEJ) slowing to a 5.6% growth and China continuing to cool off after a momentous 2010.
Taiwan-based Acer was affected by continued turbulence in Europe, Middle East, and Africa (EMEA) region, its biggest market. Moreover, the vendor is stilling feeling the pullback in the Mini Notebook (netbook) and consumer space, while its upcoming tablet PCs have yet to fill in the void. In the U.S., Acer also ceded its place to a surging Apple in the major market.
Top 5 Vendors, Worldwide PC Shipments, Q1` 20111 (Preliminary)
(Units Shipments are in thousands)Rank Vendor Q1`11 Shipments Market Share Q11`0 Shipments Market Share YoY
Growth1 HP 15,191 18.9% 15,624 18.8% -2.8% 2 Dell 10,284 12.8% 10,469 12.6% -1.8% 3 Acer Group 9,039 11.2% 10,733 12.9% -15.8% 4 Lenovo 8,172 10.1% 7,028 8.4% 16.3% 5 Toshiba 4,809 6.0% 4,634 5.6% 3.8% Others 33,062 41.0% 34,712 41.7% -4.8% All Vendors 80,557 100.0% 83,200 100.0% -3.2% Source: IDC Worldwide Quarterly PC Tracker, April 13, 2011
Worth to read along with this: Gartner: media tablets are the new segment next to mobile PCs and desktops, as well as web- and app-capable mobile phones [April 16, 2011]
Update: Acer appoints new president, adjusts corporate organization [April 20, 2011]
Acer on April 19 announced the appointment of Jim Wong, originally corporate senior vice president and IT Products Group president, as new corporate president effective immediately. The company has also separated its IT product global operations into two independent entities, Touch Business Group (Touch BG) and PC Global Operations (PCGO).
Touch BG consists of the original tablet PC and smartphone teams and is led by the new corporate president Jim Wong, while PCGO was originally the main PC product team and is led by president Campbell Kan, former vice president for smart hand-held business unit.
Acer has also set up three functional offices, Chief Marketing Office responsible for brand positioning and marketing strategies, Chief Technology Office for mid- to long-term business planning and integration of technologies, and Operation Analysis Office for studying and analyzing company business models and financial affairs.
In addition, Acer forecasts that its PC shipments in the second quarter of 2011 will decrease 10% on quarter mainly due to the impact of the corporate reorganization, inventory adjustments in main markets, and off-season effects.
Update: Acer changes business strategy from pushing volume to value, says chairman [April 8, 2011] (emphasis is mine)
Acer, in the future, will no longer push only shipment volumes, but will spend more time seeking product value and developing products that consumers need. To accomplish this, Acer will be seeking more R&D talent in the future, Wang noted.
…
Wang pointed out that a revolution is already in progress in the IT industry and Acer’s change in strategy is a must and the revolution will not only appear in the smartphone and the tablet PC industries. Wang used examples and noted that Microsoft’s Windows 8 operating system for 2012 will add support for ARM-based system-on-chip (SoC) platforms, and the software giant’s new move will completely change notebook and netbook’s designs in the future as future notebooks and netbooks will also feature instant boot capability, and Acer must catch up with all these opportunities.
In addition, Acer will also put more focus on developing technologies such as Clear Fi, touchscreen and software user interfaces, as well as working deeply into telecom channels.
Update: Acer increases Iconia tablet PC orders for April [April 12, 2011]
Taiwan-based PC brand vendor Acer has increased its April tablet PC orders to 500,000-800,000 units, aiming to compete against Motorola, RIM and Hewlett-Packard’s (HP’s) tablet PCs, according to sources from upstream component makers.
The sources pointed out that the 10-inch model is assembled by Compal Electronics with 7-inch model handled by Quanta Computer. Although Acer only placed a small amount of tablet PC orders in March, the company has significantly raised its orders in April with volume for 10-inch models reaching 400,000-600,000 units.
As US-based telecom carrier AT&T is already set to start selling Acer’s Iconia Tab A501, if Acer can also cut into Verizon’s channel, the company is expected to be able to challenge Motorola’s Xoom tablet PC. Acer internally forecasts to ship 5-7 million tablet PCs in 2011.
Acer has also recently started reducing its shipment proportion for netbooks and is aiming to have its tablet PC products cover the gap.
Acer also released a new company logo to show that the company is heading into a new direction and is aiming to create a new brand value.
Update: Acer changes its logo, hopes to start afresh [April 11, 2011]

Acer to initiate corporate restructuring, chairman says [April 1, 2011] (emphasis is mine)
The emergence of tablet PCs has made a strong impact on sales of consumer notebooks and netbooks, making Acer’s strategy ineffective, and therefore Acer has to initiate a corporate restructuring, Acer chairman JT Wang has said.
Wang, who has assumed the post of CEO at Acer after former CEO Gianfranco Lanci resigned on March 31, said Acer will appoint a global president at the end of April.
Wang said as CEO he will be responsible for finance, personnel and global marketing, while the president will supervise product design, product innovation, procurement and logistics services.
Acer’s president for Europe Walter Deppler, president for North America, Emmanuel Fromont, president for China, Oliver Ahrens and chief marketing officer Gianpiero Morbello are all expected to stay at their current posts, Wang said.
Wang also insisted that it is still not necessary for Acer to lower its shipment target for tablet PCs at the moment. Acer aims to ship 5-7 million tablet PCs in 2011.
See as well the following trend-tracking posts of mine. Without reading of them this trend-tracking post of “further information collection” could not be complete:
– Acer & Asus: Compensating lower PC sales by tablet PC push [March 29, 2011]
– Changing purchasing attitudes for consumer computing are leading to a new ICT paradigm [Jan 5, 2011]
– ASUS, China Mobile and Marvell join hands in the OPhone ecosystem effort for “Blue Ocean” dominance [March 8, 2011]
– Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [Feb 21, 2011]
– Marvell to capitalize on BRIC market with the Moby tablet [Feb 3, 2011]
‘Mutant viruses’ sicken Acer, Asustek [March 29, 2011] (emphasis is mine)
Sales of their own-branded computers have taken a big hit and now the companies are scaling back unit volume projections for the first quarter. In fact, growth will be negative as these two netbook pioneers struggle to regain their footing in the face of the iPad onslaught.
Back in September, Stan Shih called Apple products “mutant viruses,” telling the Asian technorati gathered to hear his speech that his company, Acer, and other Asian PC boxen makers would eventually overcome the threat posed by the iPad, iPhone and insurgent Mac. However, that pronouncement was followed in October by the news that Apple Mac unit volume surpassed Acer in the US.
Talk of the day — Acer needs reengineering: founder [March 30, 2011] (emphasis is mine)
Acer Inc., the world’s second-largest computer vendor, needs reengineering and repositioning because its previous winning formula is not effective any more, its founder Stan Shih said Tuesday.
Shih, who no longer manages the Taiwan-based multinational computer group but still controls a huge stake in the company, made the suggestion on the sidelines of a cultural seminar.
His advice came after Acer unexpectedly lowered its PC sales estimate for the first quarter of this year last Friday and gave a conservative forecast for its Q2 business prospects.
Acer revised its forecast on Q1 PC sales downward, from an annual increase of 3 percent to an annual decline of 10 percent, citing weaker demand in western Europe and the United States.
The following are excerpts from the local [Taiwanese] media coverage of Shih’s remarks:
Economic Daily News:
Shih acknowledged that smartphones and tablets have had a significant impact on the personal computer industry.
He expressed the view that Apple’s products, such as iPhone and iPad, have brought new visions and new concepts to the technology industry.
“The prevalence of smartphones and tablets has made Acer’s original target of expanding its global PC market share obsolete, ” Shih said. “It’s no longer meaningful for Acer to pursue growth in sales volume. Acer should from now on focus upgrading its profit margins.”
Because of changing business environment, Acer underwent a major re-engineering almost once every 10 years.
In 1992, Acer reshaped its increasingly bloated organization under a lean and mean strategy. During the period, Shih came up with a “smiling curve theory” that stressed the importance of branding and research and development.Its second reengineering effort came in 2000 when the company incurred huge losses because its contract production often hindered its branding efforts. Acer decided that year to spin off its contract manufacturing business while focusing on selling its brand-named PCs.
Over the past decade, Acer has emerged as the world’s second largest PC brand.
Now the company is at a crossroad again. Shih said Acer has only lowered its business forecast and has not incurred any losses.
“But its misforecast indicates that the PC market is undergoing substantial changes, ” Shih said. “The unexpected slow sales in Q1 should serve as a wake-up call. It’s time for Acer to undergo its third wave of re-engineering and re-positioning.”
Noting that Apple not only sells products but also sell services and that HP has announced its decision to install its Web OS system in its PCs, Shih said Acer should come up with new strategies to sustain its growth. (March 30, 2011).
Commercial Times:
Shih said it’s all too common for a business corporation to hit snags or face challenges.
“What counts most is change and re-engineer,” Shih said.
For Acer, he noted, the most urgent now is re-positioning and reshaping in order to achieve a breakthrough.
Shih suggested that Acer maintain transparency in its reengineering efforts and strengthen communications with the business community to bridge gaps in market expectations.
Thanks to Apple’s contributions, new business models have emerged, with close cooperation between smartphone and telecommunciation service operators, Shih said.
In the face of this new market trend, Acer should act quick and change fast, he stressed. (March 30, 2011).
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Stan’s Smiling Curve
Smiling (Smile) Curve theory was invented by Stan Shih Ex CEO of Acer Computer in his 1992 book. The theory gained its popularity due to the fact it outlines the industrial structure of Taiwan, specifically the electronic industry at the time. The smile curve’s left hand side includes the technology, patent, research and development. The middle section includes assembly, manufacturing. On the right hand of the curve is marketing distribution and after service. The x-axis is showing the value chain (stage of production) from the concept to end user. The y-axis is for the value-added.
Based on this vision, Acer has adopted a business strategy to recreate itself from a manufacturer into a company that focuses on global marketing of brand-name PC-related products and services. Meanwhile, Acer also has invested aggressively in R&D to develop innovative technology. The concept later became widely cited to describe the distribution of value-adding potentials in various industries to justify business strategies aimed at higher value-adding activities.
More information on that in terms of recent (2007) circumstances see: The Knowledge Based Economy [April 25, 2007]:
Michael Nystrom: … manufacturing does indeed appear to be the lowest value input. This is why, the capitalists say, the world has evolved to the point that it has. “We think, they sweat,” they say. We of course, are the Americans and they are the sweating Asians.
Clever, isn’t it? But I have a nagging feeling there is something wrong with the theory, though I’m not exactly sure what. Perhaps I’m too rooted in the old economy, unable yet to adjust to the idea of the “knowledge economy.” But I have a feeling there is something more.
What is wrong, if anything, with the model? Or am I just a dinosaur?
Mike Shedlock / Mish: … there is nothing wrong with that chart. One can clearly look at China, India, and SE Asia in general and see without a doubt what is happening. And in spite of enormous increases in [the price of] raw materials, the prices of finished goods have barely risen.
Are cars, boats, pottery, computers, monitors, printers, light fixtures, etc keeping up with the prices of raw materials that make them? Clearly the answer is no. The curve reflects what is happening. In fact, the curve represents additional profit that can be had by shifting manufacturing to low cost providers. That is in essence the very foundation of global wage arbitrage. However, You are missing several key points.
Key Points
- Global wage arbitrage is not just about manufacturing
- The US has no intrinsic brainpower advantage
- The smile curve is flattening
… [worth to read in entirety]
Comments by Stan Shih at Year 2004 (from Me Too Is Not My Style, Update Edition* [August 8, 2010]):
[to the Chapter 3: A Lesson in Intellectual Property]
According to Stan’s Smiling Curve, the research/development innovation in the intellectual properties (IP) portion is the key of future industrial and corporate competitiveness, in the knowledge-based economics. The IP development should be based on the market need; otherwise it will be un-marketable technologies which are the mistakes many entrepreneurs and IP owners often make. In the new economy, creating a new business model is also a kind of an IP development. Again, it has to be profitable to be sustainable; if not, it will be just self-indulgence. Acer has set up Acer Value Lab to master the market need and develop the technologies and products, from the viewpoints of the users. (Please refer to Chapter 7 “The Smiling Curve for a New Century” in “Millennium Transformation—Change Management of New Acer”.)
[to the Chapter 9: Paradigm Shift in the Information Technology Industry]
I proposed the theory of “Stan’s Smiling Curve” to illustrate the new tendency in 1992, at which time the information technology industries had started to dis-integrate into up-, mid-, and down-streams. This was
different from the integrated PC business by those earlier computer companies. After the onset of dis-integration, PC industries have gone through many important changes, including a complete outsourcing model, the merger of Fujitsu and Siemens, and HP merged Compaq. Recently, some investors propose that do not invest the PC companies except Dell and Apple Computer, both whose positioning are exceeding a PC company. During the process of this industrial change, Acer has successfully repositioned. We gradually expand the product lines and
enhance the IT service businesses, and have become an exceeding PC company. We were lucky to catch the earlier opportunity and have transformed into a branding and marketing service company.
[to the Chapter 11: “Go Game Strategy” and “Stan Smiling Curve”]
“Stan’s Smiling Curve” theory has been well-recognized internationally in a variety of industries. In addition to the IT industries, consumer-electronics, and software industry, the similar development has been seen in semiconductor, digital learning, and agricultural industries. All the industries and companies should go toward the both ends on “Stan’s Smiling Curve”. That is, to enhance the research and development, and marketing, so that the corporate value can be generated. I had also designed two value formulas: corporate value formula and brand value formula. (Please refer to Chapter 8 “Creating Brand Value” in “Millennium Transformation – Change Management of New Acer”.)
* original publication: Stan Shih, Me-Too Is Not My Style: Corporate visions, Strategies and Business Philosophies of the Acer Group, 1996; The Acer Foundation
Millennium Transformation – Change Management for New Acer [August 8, 2010]):
[from the Preface for the New Edition [Me Too Is Not My Style, Update Edition] Learn the Future from the Past:]
Then, I wrote the book “Millennium Transformation”, in which Acer’s highlights from 1996 to 2004 was recorded, following the first two decades of Acer described in this book. During the eight years illustrated in “Millennium Transformation”, Acer had gone through several significant transitions, especially the second re-engineering at the year end of 2000. The changes of background and decision processes of these transitions were more dramatic than that in the first re-engineering in 1992. After the 2nd re-engineering, Acer has successfully broke the growth limit and created another peak of business.
From: http://www.stanshares.com.tw/StanShares/portal/ebook/index.aspx
This is a Chinese based website [www.stanshares.com.tw ]. It is mainly about Mr. Stan Shih, the founder of Acer Group/ Chairman of iD SoftCapital Group, sharing his concept of management and philosophy of life.
It also includes 2 English books by Mr. Stan Shih – “Me Too Is Not My Style” and “Millennium Transformation – Change Management for New Acer“. If you are interested, you are welcomed to read it on-line or download the books for free.
[all his books: http://www.stanshares.com.tw/stanshares/portal/book/index.aspx]
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CEO and President Gianfranco Lanci’s resignation:
Acer trade volume erupts after pep talk by founder [March 31, 2011] (emphasis is mine)
Trade volume for shares of Acer Inc. erupted yesterday after its founder gave a pep talk, urging that the company should not focus on being No. 1 so much as it should on increasing profitability, in the midst of fierce competition from smart phone and tablet PC makers.
Acer last Friday shocked the PC industry by slashing its sales forecast for Q1 from an increase of 3 percent year-on-year to a decline of 10 percent. The company’s stock fell to its daily limit both on Monday and Tuesday, with foreign institutional investors selling a total of 6,273 units on Tuesday alone. Each stock unit is 1,000 shares of that stock.
Investment trust firms pretty much followed in foreign investors’ footsteps, while securities firms were on the buy side both on Monday and Tuesday.
What was seen as motivational talk by ever so iconic Acer founder Stan Shih Tuesday put an end to the selling spree yesterday, as the shares closed with total trade volume of 148,000 units. The stock however closed down again, albeit by a much smaller margin of 3.8 percent, to NT$60.7, still above the critical NT$60 level. The TAIEX dropped nearly 50 to 8,646.31.
Tuesday, Shih, who still serves as a director on Acer’s board, urged the PC giant to undergo another restructuring effort to ward off competition from smart phone and tablet PC makers.
“We’re only slashing our sales forecast, not reporting a loss,” he said. “Yet the mere fact that we had to downgrade a number that we had had wholehearted confidence in suggests the kind of challenge we’re faced with.”
He pointed out that Acer undergoes a major restructure effort about every ten years. “Now is about the time,” Shih said.
He said Acer first has to abandon its “No. 1 in the market” mentality. Given diminishing profit margins that PC manufacturers are faced with, the correlation between No. 1 and profitability is no longer absolute, he said.
“Being No. 1 in the market is only a superficial victory, something that makes our faces look good,” he said. “Yet realistically, we could have lost more through an erosion of earnings and profitability.”
He said what Acer needs to do, as Apple has proved time and again, is to “sell products” as well as “sell service.” The business model in which a manufacturer purely makes hardware will no longer work, he said.
Acer must seek to change: founder [March 31, 2011] (emphasis is mine)
Acer Inc founder Stan Shih on Tuesday (March 29) said that the the world’s second largest PC maker must “seek to change.” The company has repeatedly made inaccurately forecasts for its performance outlook, seriously disappointing shareholders and damaging the company’s image.
Shih told Taiwan PC maker’s management team that it was common for enterprises to encounter operating difficulties, though he was quick to add that Acer’s current problems may suggest its past formula for success has now become outdated.
Shih’s remarks are viewed by many in the industry as a sign that Acer will launch a third round of restructuring in the near future following similar moves in 1992 and 2000.
Acer’s latest inaccurate forecast was admitted on Friday (Mar. 25) when the company unexpectedly revised downward its revenue forecast for the first quarter. However, just a week earlier, senior Acer officials had assured foreign investors at a forum that their previous export growth prediction for the company for January to March remained unchanged.
The subsequent revision seemed to indicate Acer had failed to grasp the trend in a fast-changing world market.
Last year, the Acer founder also raised the idea of restructuring. However, his remarks this week were more direct and strident. “When a company is faced with problems and difficulties, it must make internal adjustments, change the old mode of thinking, establish new core competencies and look forward,” he said.
Shih said that when the broad circumstances are changing, companies must face up to the challenges and devise countermeasures. “This industry very obviously has entered into the era of mobile phones and telecommunications. Tablet computers and handsets have become the mainstream. I must say we should thank Apple for opening a way for everyone to follow.”
Looking back to the company’s 2000 reforms, a change which Shih said he had originally expected to take two to three years to push through. In fact, he said, it took only one year for the company to achieve its goals.
Shih attributed the latest gap between forecast and performance to a lack of good communication with the outside world. As for whether Acer will continue to pursue the target of becoming the world’s top 1 own brand PC maker, he said, “No. 1 is no longer that important, because even if you occupy the largest market share, it still would not guarantee high profits. So what is important is to look for change.”
Acer’s 1992 corporate reforms proved successful in part because the company acquired the laptop computer division of Texas Instruments and also partly because it recruited an outsider, Gianfranco Lanchi, as its general manager.
However, in the last two to three years many of Acer’s senior executives have retired, with the company bringing in larger numbers of foreign nationals to join its management team. This development has raised worries among employees that Acer has been following a policy of “de-Taiwanizing.”
In the last two trading days, Acer’s shares have dropped by the daily limit, causing the company’s market valuation to shrink by NT$26 billion (US$882 million).
Acer CEO and President Gianfranco Lanci resigns – With immediate effect [Acer press release, March 31, 2011] (emphasis is mine)
Acer CEO and President Gianfranco Lanci has resigned from the company, with immediate effect. Acer Chairman J.T. Wang takes acting role in the interim. The company has commenced with the planning of organizational and operational adjustments for the sustainable future of Acer.
The resignation was approved at a meeting of Acer’s Board of Directors today, and the company has communicated internally with its worldwide employees.
On the company’s future development, Lanci held different views from a majority of the board members, and could not reach a consensus following several months’ of dialog. They placed different levels of importance on scale, growth, customer value creation, brand position enhancement, and on resource allocation and methods of implementation.
The change does not affect current operations which are functioning as normal. Acer’s strong management team of multi-nationals has been well-informed and is committed to overseeing and implementing the company strategies, as does the amicable company relations with industry partners persist. Acer will continue to push for globalization, follow its multi-brand and channel business model, develop competitive products and services, and foster closer relations with key vendors and channel partners.
Acer Chairman, J.T. Wang expresses, “The personal computer remains the core of our business. We have built up a strong foundation and will continue to expand within, especially in the commercial PC segment. In addition, we are stepping into the new mobile device market, where we will invest cautiously and aim to become one of the leading players.”
“In this new ICT industry,” continued Wang, “Acer needs a period of time for adjustment. With the spirit of entrepreneurship, we will face new challenges and look to the future with confidence.”
In his role as President and CEO, Lanci has contributed significantly toward Acer’s growth. The company expresses its true appreciation for Lanci’s efforts and wishes him all the best in his future endeavors.
Some reports on that resignation:
– Acer CEO Lanci Quits After Clashing With Board; Wang Takes Over [Bloomberg BusinesWeek, March 31, 2011]:
The 56-year-old executive earned a civil engineering degree from the Politecnico of Turin, where he was born. He joined Texas Instruments Inc.’s Italian unit in 1981 and became country manager for the Portable Computers and Printers Division in Italy, the Middle East and Africa by age 37, according to Acer’s website. In 1997, he was named managing director of Acer Italy after Texas Instruments’ portable PC business merged with Acer.
Lanci, who enjoys reading and playing tennis, was promoted to president of the International Operations Business Group in 2003 after heading Acer’s operations in Europe, the Middle East and Africa, according to Acer.
Wang, born two months before Lanci, became chairman in 2008 after Lanci succeeded him as CEO. Wang has a bachelor’s degree in electrical engineering from National Taiwan University and an Executive Master of Business Administration degree from Taiwan’s National Cheng-Chi University.
– Acer CEO Lanci quits after boardroom bust up [MicroScope.co.uk, March 31, 2011] (emphasis is mine):
Acer has the lowest operating expense in the PC industry base and used strong relationships with the Original Design Manufacturers (ODMs) to offer price points that lured consumers in and underpinned its rise to the top.
However, consumer confidence and growing interest in tablet PCs resulted in an abrupt end to booming mainstream notebook sales, and highlighted Acer’s reliance on the segment, despite its efforts to diversify through acquisition.
…
Ranjit Atwal, principal analyst at Gartner, told MicroScope that Acer had made a good fist of becoming a major player in the PC space but the consumer boom was over and its efforts to build in the professional market were more muted.
“Fundamentally, Acer’s business model is predicated on maintaining volumes in consumer mobile PCs which allows them to maintain and increase margins. But consumers are now generally backing off buying traditional PCs,” he said.
Atwal said that Acer’s efforts in the professional mid-market, led by the Gateway brand in Europe, had not compensated for the drop in consumer demand.
“Given that the professional market is moving away from a box mentality – most vendors are trying to provide solutions – the whole sale is becoming more complicated in terms of how you get to the business customer,” he said.
– Acer Joins AMD In Not Having a CEO [Softpedia, March 31, 2011]:
Hearing that AMD, even after so much time, still doesn’t have a permanent head figure probably has consumers wondering, but it looks like Acer might just go through a similarly tumultuous period now that its own CEO resigned.
Consumers keeping track of happenings on the IT industry will most likely have learned of how Advanced Micro Devices has been bereft of a Chief Executive Officer for months now.
The previous one, Dirk Meyer, left the company about two months ago and actually came as a surprise.
Now, Acer has provided onlookers with a similar surprise, as CEO and President Gianfranco Lanci has submitted his resignation.
– Gianfranco Lanci Calls It Quits As Acer CEO [mocoNews.net, March 31, 2011] (emphasis is mine):
Has the impact of the iPad 2 claimed its first executive victim?
…
In November the company made a big splash showing off its newest mobile computing devices.
This was a departure from its traditional main line of business of making PCs, and the hybrid culture resulted in at least one curious product that, depending on who you asked, was either innovative or just plain odd: the Iconia (pictured), in which what appears to be a laptop on the outside unfolds to reveal a two-screened tablet on the inside.
But since November, things, as they say, have moved on, and new product launches from other Android players as well as Apple (NSDQ: AAPL) with its iPad 2 have clearly shaken up Acer.
J.T. Wang remaining at the helm:
2010 Time 100 selects Acer’s J.T. Wang as one of world’s most influential people [April 30, 2010]
CEO of Acer Group and also the chairman of Taipei Computer Association (TCA) was listed in number two spot under the Leaders category of the recently Time Magazine’s annual top 100 world’s most influential people. Top world’s leader and individuals including Brazilian President Luis Inacio Lula da Silva, US Pres. Barack Obama, former US Pres. Bill Clinton, Sarah Palin, Apple’s Steve Jobs, Oprah Winfrey, Lady Gaga and etc were listed.
J.T. Wang By Michael Schuman [Time Magazine Apr. 29, 2010] (emphasis is mine)
One of the great trends of the next decade will be the rise of Asian companies. Long known for efficiency and manufacturing prowess, they’re now becoming more adept at the “soft” elements of business — marketing, design, branding and strategy — and that’s making them fiercer competitors.
J.T. Wang, 55, CEO of the Taiwanese PC maker Acer Group, is a harbinger of the future. When Wang became top executive in 2005, it ranked fifth in the global PC market. Acer has since stormed up the charts to No. 2, with more than 14% of the market, ahead of Dell and behind only HP.
Wang, who has worked at Acer for 29 years, is winning out with his knack for tapping into consumer trends — jumping headfirst, for example, into the craze for netbooks. “We don’t judge,” Wang once said. “We do what the customer really wants.”
Acer’s old directional statements back in November, 2010:
– Acer Aims for 15% Revenue Growth in 2011 [Nov 2, 2010] (emphasis is mine)
Optimistic about PC market prospects, the Taiwan-based Acer Inc., now the world`s second largest PC vendor now, aims to achieve a 15% sales revenue growth in 2011, with notebook PC shipment to exceed 50 million units, according to the firm`s chairman J.T. Wang. This has showed Wang`s ambition to unseat HP in the market.
…
Wang also shows his optimism about PC market outlooks in 2011, indicating that prices of notebook PCs in the global market will remain steady throughout the year. The market situation will also help to stabilize the ASP (average selling price) of its products in the year.
Not worried about Apple`s iPad tablets gradually replacing netbook PCs in sales, Wang also commented on the rise of Apple`s iPad tablets, saying that the phenomenon has brought about positive momentum in the global PC market, and that scale of the segment will continue growing in 2011. Worth mentioning is that Acer will accelerate its foray into the segment, planning to release its newest tablet PC running Microsoft`s operating system this month. The firm`s Android-based tablet is slated for debut next year.
To adapt his firm to an ever-changing market, Wang stated that each of Acer`s devices will be installed with the software “Acer Clear.fi” starting in the first quarter of next year, which will satisfy its customers with better hardware integration so as to help enhance value of its products.
Acer`s CEO Gianfranco Lanci added that the firm will step up exploring emerging markets as Brazil, Russia, India, Indonesia, etc. [i.e. BRIC] Hopefully, the firm will take over HP`s leading position in the global market for notebook PCs next year.
– Acer to Set Up 2nd Chinese Headquarters in Chongqing [Nov 4, 2010] (emphasis is mine)
Acer will also rally its contract manufacturers, including Compal and Wistron, and supply-chain member firms to establish factories in the city, thereby forming a complete manufacturing clustering. The company is scheduled to sign a contract with Chongqing City government for the project in December.
…
The Chongqing headquarters will be essential for Acer to expand its presence in the Chinese market, in order to become the world`s leading PC brand. Gianfranco Lanci, chief executive officer of Acer, reported that the company has targeted raising the share of the Chinese market in its total revenue to 20% by 2013, up from 7% now.
– Acer Steps Up Market Push in Mainland China [March 23, 2011] (emphasis is mine)
Acer Inc. is stepping up market push in mainland China by building partnership with the mainland`s retailers.
Almost one month after signing a pact to provide electronics retail chain Suning Corp. with US$500 million worth of computers in two years, Acer recently licensed online electronics retail chain 360buy.com to offer after-sales service in the mainland for it.
It`s the first ever after-sales service licensing that Acer has signed with a mainland Chinese retailer, showing the company`s determination to boost sales in the mainland. 360buy.com raked in revenue of RMB10 billion (US$1.5 billion at US$1:RMB6.5) in 2010, up 100% from 2009.
Last year, Acer signed a contract to provide the online retailer with RMB100 million (US$15 million) worth of notebook computers.
When a trade mission composed of representatives from heavyweight enterprises in Nanjing visited Taiwan in February, Acer signed an agreement to supply US$500 million worth of computing products to the Nanjing-based Suning.
Acer Chairman J.T. Wang pointed out that his company`s sales through Suning spiked seven folds in the second half last year from the same period of a year earlier. The retailer is operating 1,400 shops in the mainland. Wang estimated Acer`s sales through the chain to further rise three folds this year.
Acer has projected its sales in the mainland at US$2.5 billion for the year, surging 70% from last year. In the meantime, the company`s market share in the mainland is estimated to rise to 13-15%, up from current 10%.
Acer`s sales in the West have slumped because of maturity of the markets there, prompting the company to depend on mainland China for huge growth in the years to come.
Thus the originally planned BRIC focus, especially the mainland China part has been unable to sustain Acer’s old strategy of growth!
Regarding what one of the options for restructuring could be:
– Should Acer consider a Nokia type deal with Microsoft – but for laptops? [March 30, 2011] (emphasis is mine)
If the agreement between Nokia and Microsoft works out in the end it is a big win for both companies, and the consumer. Microsoft gets a dedicated partner willing to do whatever it can to promote Windows Phone 7 and Nokia gets the inside track to the Windows Phone 7 OS.
Now, I have said here before that I believe that Microsoft should be taking a strong role in the hardware end of the business that its Windows platform runs on. We have that in a limited scope with the Microsoft Signature brand laptops and desktops available in the Microsoft Stores.
In this aspect the consumer is a big winner because they know that they are getting a computer that has been optimized to run the Windows operating system at its best. No more of the crap ladened computer with sub-optimal components in pretty boring shells.
Today Stan Shih, Founder of Acer, said at an event in Taipei that the company needed to rethink its philosophy when it comes to being the world’s biggest PC vendor and focus on better and more distinguishable products.
If this indeed the case maybe Stan and Steve should sit down together and see if they can help each other out in the same fashion that Nokia is working with Microsoft.
There is no doubt that Acer build some really good hardware but by forging an alliance with Microsoft they could possibly gain some freedom to come up with some innovative and cool shells for their good hardware.
From Microsoft’s side I am sure that a special deal could be offered up in regards to its software whether it be consumer or enterprise.
This doesn’t even bring up the fact that Acer is getting into the mobile market as a handset maker, although this might be off the table given the Nokia deal.
This is pure speculation and will likely never happen but an interesting idea all the same.
Deeper background:
This is what happens when the essential creator of the PC (Wintel) ecosystem, Microsoft Corporation is repeatedly failing to deliver the next great client offering despite its numerous claims in the row from as far back as January 2010.
See what happened in that regard:
– HP’s Windows 7 Slate Device Revealed by Steve Ballmer [Techmeme, Jan 6 – Jan 10, 2010]
– Windows slates in the coming months? Not much seen yet [this trend-tracking blog, July 13 – Oct 9, 2010]
This is what happens when:
– things are continuing with Microsoft stance of just talking about Windows slates but no products on the horizon plus Windows Phone 7 will come out only in November
– while at the same time Apple and Google/Android are creating a very fast growing, new consumer market for computer powered client devices, and as a consequence:
1. Goldman downgrades Microsoft, makes case for major overhaul [Oct 3, 2010] along with which a radical proposal was put forward:
A break-up of the consumer businesses could potentially unlock hidden value, or more discipline on cost could turn the businesses into contributors to profitability and shareholder value. For example, the Xbox products could be an appealing stand-alone entity, given the historical success of the Xbox and the products’ brand strength, and the business could show unlocked value with forced cost discipline compared to as a piece of Microsoft. To date the company’s comments suggest that management still sees significant value in combining the consumer and enterprise efforts, but we view a foot in both camps as preventing a successful focus on one strategy, a la Oracle in the enterprise or Apple for consumers.
2. And still in A Mastermind Interview With Steve Ballmer, CEO, Microsoft [Oct 21, 2010, see the video record which is clickable from there] on the Gartner Symposium/ITxpo Orlando 2010 Ballmer said (when confronted by that opinion) that Windows is Microsoft’s biggest consumer product and continued:
When people say nutty things like Goldman you ask what part of Windows would you like to spin out? There is no rationale. The reuse of technology across the consumer and enterprise is the way forward.
3. Moreover he argued for his position that Linux and Android is reused for both markets with the same code base—just like Windows. Then he put forward his best argument against the idea that Microsoft should spin out a consumer business:
… is next to crazy. It’s next to the craziest discussion I’ve ever had. Nobody wants a different UI per device. … People want the same thing at work they wanted at their home. …
… [the fact that there were] 200 million plus Windows consumer PCs in the last year alone says there is a lot of people are thinking in that direction, across the world. … I know we have competitive challenge, but part of the challenge is people walk in [to their IT department] with their iPad saying I want it at work. They do want the same things at work that they have at home, whether that comes from us or from our competition. … People will ask for things at work that they love, that they buy with their own money .
4. While answering the 4th part of Gartner 630 (6 short anwers to simple questions in 30 seconds max) about the coolest product introduced or to be introduced in 2010 and indicating the Xbox Kinect coming in November he is getting teased by a quick question whether that will be the consumer version or the enterprise version to which he responds with (turning like an artist away from the interviewers and towards the audience):
Let me help these guys! What they don’t understand: cool starts at home.
This is what happens when despite of this clear understanding by Microsoft and its CEO that recognition was starting to be delevired ways too late as reported in detail by my other trend tracking posts:
– ASUS Eee Slate based Windows marketing from Microsoft [March 21, 2011]
– CES 2011 presence with Microsoft moving to SoC & screen level slot management that is not understood by analysts/observers at all [Jan 7, 2011]
while still unanswered questions remain:
– How Microsoft is going to solve the problem of assuring HTML5 et al platform stability for web developers? See more information.
– Microsoft’s upcoming CES 2011 announcement of a Windows slate overlay software for touch-first HTML5 applications could have true competitive impact on the overall tablet (iPad etc.) market, see more information. <<< this had not been delivered there (see CES 2011 presence with Microsoft … )
– Microsoft has a new overall platform strategy based on evolving HTML 5, and an enhanced one for its own Windows client devices, see more information.<<< this had not been delivered yet (see CES 2011 presence with Microsoft … )
and generally it is still true that:
– Microsoft and HTML 5: new platform? — leading compliance?


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