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Nokia feature phones (S40) are losing market more than Nokia smartphones (S60, Symbian)
and look what entry level Android smartphones are destroying Nokia’s w/w market:
– Huawei’s IDEOS U8150 smartphone for US$86 in Kenya: 350,000 units sold in 8 months [Aug 17, 2011]
Gartner Says Sales of Mobile Devices in Second Quarter of 2011 Grew 16.5 Percent Year-on-Year; Smartphone Sales Grew 74 Percent [Aug 11, 2011]
Table 1
Worldwide Mobile Device Sales to End Users by Vendor in 2Q11 (Thousands of Units)
Vendor 2Q11 Units 2Q11 Market Share (%) 2Q10 Units 2Q10 Market Share (%) Nokia 97,869.30 22.8 111,473.70 30.3 Samsung 69,827.60 16.3 65,328.20 17.8 LG 24,420.80 5.7 29,366.70 8 Apple 19,628.80 4.6 8,743.00 2.4 ZTE 13,070.20 3 6,730.60 1.8 RIM 12,652.30 3 11,628.80 3.2 HTC 11,016.10 2.6 5,908.80 1.6 Motorola 10,221.40 2.4 9,109.40 2.5 Huawei 9,026.10 2.1 5,276.40 1.4 Sony Ericsson 7,266.50 1.7 11,008.50 3 Others 153,662.10 35.8 103,412.60 28.1 Total 428,661.20 100 367,986.70 100 “Smartphone sales continued to rise at the expense of feature phones,” said Roberta Cozza, principal research analyst at Gartner. “Consumers in mature markets are choosing entry-level and midrange Android smartphones over feature phones, partly due to carriers’ and manufacturers’ promotions.” However, replacement sales in Western Europe showed signs of fatigue as smartphone sales declined quarter-on-quarter.
In smartphones, Nokia’s sales into the channel in the second quarter of 2011 were low. This was partly due to a very competitive market that deflated demand for Symbian [S60], but also to inventory management issues in Europe and China in particular. The channel bought less and worked hard to reduce stock levels, partly by cutting prices on older products. These factors reduced Nokia’s average selling price for smartphones, compared to the first quarter of 2011. “The sales efforts of the channel, combined with Nokia’s greater concentration in retail and distributors’ sales, saw Nokia destock more than 9 million units overall and 5 million smartphones, helping it hold on to its position as the leading smartphone manufacturer by volume,” said Ms. Cozza. “However, we will not see a repeat of this performance in the third quarter of 2011, as Nokia’s channel is pretty lean.”
Before continuing the Gartner press release let’s see a recalculated diagramm based on Gartner data but showing more precisely the change in the market from Nokia point of view (Nokia S60 = Symbian = Nokia smartphones, Nokia S40 = Nokia feature phones):
| Operating System | 2Q11 K Units | 2Q11 Market Share (%) | 2Q10 K Units | 2Q10 Market Share (%) | Y/Y (unitwise) |
| Nokia S60 | 23853.20 | 5.56% | 25386.80 | 6.90% | -6.04% |
| Nokia S40 | 74016.10 | 17.27% | 86086.90 | 23.39% | -14.02% |
| Apple | 19628.80 | 4.58% | 8743.00 | 2.38% | 124.51% |
| RIM | 12652.30 | 2.95% | 11628.80 | 3.16% | 8.80% |
| Android | 46775.90 | 10.91% | 10652.70 | 2.89% | 339.10% |
| Total: | 176926.30 | 41.27% | 142498.20 | 38.72% | 24.16% |
| Others | 251734.90 | 58.73% | 225488.50 | 61.28% | 11.64% |
| Grand total: | 428661.20 | 100.00% | 367986.70 | 100.00% | 16.49% |
Samsung achieved strong growth in sales of mobile devices. For example, the Galaxy S II sold well, and this model went on to chalk up 5 million sales by the end of July. A strong performance in the smartphone market helped Samsung increase its market share, to become the third-largest smartphone vendor. However, its overall share dropped year-on-year, and grew only marginally quarter-on-quarter, mainly due to Samsung’s weaker presence in more price-sensitive market segments.
Apple continued to exceed expectations, even though the iPhone 4 will soon be replaced by a new model. Part of its growth came from the 42 new carriers and 15 new countries that it entered in the second quarter of 2011, which brought its total coverage to 100 countries. This expansion caused its inventory to grow a little by the end of the second quarter of 2011, when sales to end users stood at 19.6 million units. In mainland China, Apple is the seventh-largest mobile phone vendor and the third-largest smartphone vendor.
Research In Motion’s (RIM’s) share of the smartphone market declined to 12 percent in the second quarter of 2011, from 19 percent a year ago. Also, the company lost its No. 5 position in the worldwide ranking of mobile device vendors to ZTE. Demand for RIM’s devices in the second quarter was impaired by an ageing portfolio and delays in shipping products. In the coming quarters RIM will have to deal with increased competition to its messaging offering and manage a platform migration from BlackBerry 7 to QNX.
Google and Apple are the obvious winners in the smartphone ecosystem. The combined share of iOS and Android in the smartphone operating system (OS) market doubled to nearly 62 percent in the second quarter of 2011, up from just over 31 percent in the corresponding period of 2010 (see Table 2). Gartner analysts observed that these two OSs have the usability that consumers enjoy, the apps that consumers feel they need, and increasingly a portfolio of services delivered by the platform owner as well.
Table 2
Worldwide Smartphone Sales to End Users by Operating System in 2Q11 (Thousands of Units)
Operating System 2Q11 K Units 2Q11 Market Share (%) 2Q10 K Units 2Q10 Market Share (%) Android 46775.90 43.4 10652.70 17.2 Symbian 23853.20 22.1 25386.80 40.9 iOS 19628.80 18.2 8743.00 14.1 RIM 12652.30 11.7 11628.80 18.7 Bada 2055.80 1.9 577.00 0.9 Microsoft 1723.80 1.6 3058.80 4.9 Others 1050.60 1 2010.90 3.2 Total 107740.40 100 62058.10 100
Nokia’s own report is first shown in a diagramm form:
Nokia Q2 2011 net sales EUR 9.3 billion, non-IFRS EPS EUR 0.06 (reported EPS EUR -0.10) [July 27, 2011]
Devices & Services5
| EUR million | Q2/2011 | Q2/2010 | YoY Change | Q1/2011 | QoQ Change |
| Net sales | 5 467 | 6 799 | -20% | 7 087 | -23% |
| Smart Devices net sales | 2 368 | 3 503 | -32% | 3 528 | -33% |
| Mobile Phones net sales | 2 551 | 3 190 | -20% | 3 407 | -25% |
| Mobile device volume (million units) | 88.5 | 111 | -20% | 108.5 | -18% |
| Smart Devices volume (million units) | 16.7 | 25.2 | -34% | 24.2 | -31% |
| Mobile Phones volume (million units) | 71.8 | 85.8 | -16% | 84.3 | -15% |
| Mobile device ASP6 | 62 | 61 | 2% | 65 | -5% |
| Smart Devices ASP6 | 142 | 139 | 2% | 146 | -3% |
| Mobile Phones ASP6 | 36 | 37 | -3% | 40 | -10% |
Note 5 relating to Devices & Services reporting structure: Effective from April 1, 2011, our Devices & Services business includes two new operating and reportable segments – Smart Devices, which focuses on smartphones, and Mobile Phones, which focuses on mass market mobile devices – as well as Devices & Services Other. Prior period results for each quarter and the full year 2010 and Q1 2011 have been regrouped (on an unaudited basis) for comparability purposes according to the new reporting format. The regrouped financial information can be accessed at: http://www.nokia.com/investors
Note 6 relating to average selling prices (ASP): Mobile device ASP represents total Devices & Services net sales (Smart Devices net sales, Mobile Phones net sales, and Devices & Services Other net sales) divided by total Devices & Services volumes. Devices & Services Other net sales includes net sales of Nokia’s luxury phone business Vertu and spare parts, as well as intellectual property royalty income. Smart Devices ASP represents Smart Devices net sales divided by Smart Devices volumes. Mobile Phones ASP represents Mobile Phones net sales divided by Mobile Phones volumes.
…
– In Smart Devices, those who already have viewed our early Windows Phone work are very optimistic about the devices Nokia will bring to market and about the long-term opportunities. Step by step, beginning this year, we plan to have a sequence of concentrated product launches in specific countries, systematically increasing the number of countries and launch partners.
– In Mobile Phones, early results of the Dual SIM product launches are very encouraging, and we are on track to deliver more products this year.
…
At the end of the first quarter 2011, our sales channel inventories were slightly above normal levels given then anticipated volumes. During the second quarter 2011, distributors and operators purchased fewer of our devices across our portfolio as they reduced their inventories of Nokia devices. The second quarter 2011 ended with our sales channel inventories near the midpoint of our normal range of 4-6 weeks.
…
Nokia Crashing in China, Distributors Refusing Nokia Products [Aug 15, 2011]
Nokia faces challenge in China market [China.org.cn, Aug 15, 2011]
Nokia has a crisis on its hands as vendors in China, its biggest market, are facing a huge pile-up of inventory and have refused to place new orders, Caixin Century reported Monday.
“Our (sales) channels collapsed in the second quarter because of the inventory overhang,” said a mid-level sales manager with Nokia China. Nothing like this has ever happened before, said the manager, who refused to be identified.
Nokia shareholders clamour for answers on Microsoft cooperation [HELSINGIN SANOMAT, May 4, 2011]
The Annual General Meeting of Nokia saw a record turnout on Tuesday.
More than 3,000 shareholders appeared at the Helsinki Fair Centre to listen to President and CEO Stephen Elop address the shareholders for the first time, in what many of them said was an inspiring speech.
The meeting chose a number of new members for the company’s Board of Directors, including paper manufacturer Stora Enso CEO Jouko Karvinen, Finance Company Sampo CEO Kari Stadigh, oil company Statoil CEO Helge Lund, as well as Stephen Elop himself. Chairman Jorma Ollila said that the search is already on for his successor. Ollila has said that he will leave the post at next year’s AGM.: Nokia’s Windows phones are very important. How does Nokia plan to press the gas pedal and change engines at the same time?
“Our cooperation has gone well. We are very enthusiastic about our family of products, which we will publish soon. With the help of our cooperation with Accenture we will see to it that we will have the Symbian operating system available after the change. We are increasing investments into the operating system of cheap phones, and in technologies of the future”, says Nokia CEO Stephen ElopAnalyst Ben Wood says that Nokia has been wandering aimlessly for years as in a dream, and done only what it has done before. Why is this?
“First of all, Nokia’s management has not wandered in a dream. Nokia’s strategy has been quite clear, because we saw this change, and we have the steps for how to move ahead. As far as Symbian is concerned, we saw the forthcoming change on the basis of the demands of our customers, but we are not able to influence it as quickly as we should have”, says Chairman of the Board Jorma Ollila.Did you consider using the Meego operating system along with other manufacturers?
“We discussed Meego with HTC, RIM, Samsung, LG, and Motorola. One manufacturer was fairly interested in Meego and the others have their own plans, and they were not particularly interested in Meego. They were afraid that Nokia had too much power in Meego”, Elop says.There have been extensive reports in the media about the security breach affecting the Sony PlayStation. Microsoft Windows has been very vulnerable in data security. How will Nokia protect its telephones and its services with many credit card transactions?
“Data security and privacy are very important for us, and we need to take care of it in all of our business activities. We have comprehensive means for securing the privacy and data security of our consumers. Our phones have a completely different operating system than the Windows that is in a computer.”Nokia pays Microsoft for the use of Windows, and gets payments in return. Can you say how many billions in profit are involved, and what is the schedule for payment?
“We do not give any details on compensations and fees. If we would tell them now, our competitors would get information which would cause problems for all of us. The payments [software licences] that we pay to Microsoft are very competitive, because we aim to sell a significant number of Windows phones.”Will the Meego product that comes on sale at the end of the year be a touch-screen computer?
“No, it is not a tablet computer. There are 200 touch-screen computers on the market, and the only one that is a financial success is the Apple iPad. There is no point in us imitating it, like all of the others are doing without success. We need to make different kinds of products.”Competition in China is intense, and they copy almost anything there. How can Nokia secure its competitiveness in China?
“Our industrial rights are our most important asset right after our personnel. It has long been predicted that officials in China would start taking a more serious attitude toward industrial rights, now that their own industry is starting to produce patented inventions. We are approaching this moment, and we are starting to defend industrial rights in China.”When Nokia announced its new strategy, investors were not immediately excited. The share price fell sharply. Is this because Nokia has failed in assuring investors or is this cooperation simply bad news?
“Big investors understand and support our strategy. The first reason for the uncertainly was that in February we had no binding contract. In addition, we could not initially report on savings in costs, and we have still not revealled precisely when the first Windows phone will be available. The message from investors was clear to us: Nokia needs to show that changes will be implemented, and that they will bring results.”
First Nokia WP7 in Q4 via an ODM route from Compal
Follow-up:
Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
Note: the “affordable” Nokia Lumia 710 is the one produced by Compal (the 800 is by Nokia itself)
Update [Aug 17, 2011]:
– @mechaghost Elbert Perez [his website: http://www.occasionalgamer.com/ see also: here]
I caught you Nokia 800 and Acer M310 on my reporting page. #wp7
3 hours agovia Twitter for Windows Phone
– Why Nokia coming to Windows phone is a huge deal [Aug 14, 2011]
– Nokia Teams Up With Polar to Launch Over 300 Mobile Apps for Major Media Brands Globally [Aug 17, 2011]:
Nokia (www.nokia.com) has entered into an agreement with Polar Mobile (www.polarmobile.com) to launch over 300 mobile apps for Nokia smartphones over the next 12 months. Polar Mobile will be launching apps on Nokia smartphones for over 300 top tier media brands globally, including the likes of Wired UK, Kompas, Advertising Age, Globe and Mail, Shanghai Daily and 7DAYS. The apps will be made available to consumers of Nokia’s Symbian smartphones, the recently announced Nokia N9 and future Nokia with Windows Phone devices.
– DroidUser999 says: … What happened to Nokia-MS Party on Aug 17th. Did they announce anything?[August 17, 2011 at 12:42 pm]
Taigatrommel says: August 17, 2011 at 6:38 pm
It was said they’d have a “small portfolio of devices” ready this year for small launch on limited regions.
I think they talked about a touch-only phone as well as one with a keyboard. So this small portfolio would include two different devices.
– More information: Nokia’s North America centric approach for Windows Phone 7 [Aug 11, 2011]
– More information (for the gaming and entertainment space): Nokia Windows Phone to debut on August 17 at the huge gamescom 2011 event [Aug 3, 2011 with updates up to Aug 20, 2011]
End of update
@dnystedt Dan Nystedt
Nokia supplier, Compal, to start shipping Windows Phone 7 smartphones to Nokia in September, total 2 million in Q4, Taiwan media say.
12 Augvia web
Mango phones to compete with new iPhone in September [July 29, 2011]
Branded handset vendors including HTC, Samsung Electronics, and LG Electronics all plan to launch Microsoft’s Mango-based smartphones in September, competing neck and neck with the forthcoming iPhone which is also slated for the same month, according to industry sources.
Other vendors to unveil Mango phones at the recently concluded Microsoft’s 2011 WPC (Worldwide Partner Conference) included Acer, ZTE and Fujitsu Toshiba, the sources indicated.
In cooperation with Fujitsu Toshiba, Japan-based mobile carrier KDDI has unveiled its first Mango phone, the IS12T, which features a Qualcomm MSM 8655 processor, 3.7-inch touch screen and 13.2-megapixel camera.
HTC is expected to roll out a number of Mango phones, powered by Qualcomm 1.5GHz single-core CPUs with display sizes ranging from 3.8- to 4.7-inch, the sources noted.
Nokia is expected to unveil its first batch of Mango phones at Nokia World 2011 to be held in October, at a time when fellow vendors have already heated up the market for Mango phones, which will probably be a good strategy for the handset vendor, commented the sources.
Nokia, China Mobile open the Windows [Aug 13, 2011]
Colin Giles, executive vice-president of Nokia Corp, who is in charge of the company’s global sales, said Nokia has always been committed to China Mobile’s Time Division-Synchronous Code Division Multiple Access (TD-SCDMA) technology – the first globally recognized 3G telecommunications standard, led by China.
Giles made the remarks at a news briefing in Beijing on Friday, when China Mobile, the world’s biggest telecom carrier by users, officially launched the commercial version of Mobile Market-Nokia store, a joint-brand mobile application outlet, for Chinese TD-SCDMA mobile-phone users.
However, Giles did not reveal further details of Nokia’s TD-SCDMA Windows phones and the launch date was not disclosed.
…
Nokia is winding down its use of the Symbian operating system to focus on developing Windows phones with Microsoft at the US-based company’s facility in San Diego, California. It plans to deliver the first batch of Windows Phone 7 smartphones in the second half of this year.
“We will continue to introduce a diversified portfolio of TD-SCDMA devices and services,” Giles said, referring to the relationship with China Mobile as one between the world’s leading operator and leading mobile phone manufacturer.
Compal Communications smartphone shipments to be boosted by Nokia orders [June 28, 2011]
Taiwan-based ODM maker Compal Communications shipped only 3.91 million smartphones in 2010 and has downward adjusted 2011 target shipment volume from 6.0 million smartphones to 4.5 million, but stands a chance of shipping 10-15 million smartphones through reliance on Nokia, according to industry sources in Taiwan.
Compal’s shipments of Android, WebOS and Windows Phone 7 (WP7) smartphones to Nokia, Motorola, Hewlett-Packard (HP)and Acer in the first quarter of 2011 accounted for 70% of total shipments and 85% of total revenues, the sources indicated.
Compal has relatively strong R&D capabilities among Taiwan-based handset ODM makers as well as supporting resources from the Compal Group, but many ODM orders for smartphones are in too small volumes to reach an economy of scale, the sources said.
As Compal will begin shipping Mango (an update edition of WP7) smartphones to Nokia in the fourth quarter of 2011, Compal is likely to see a large increase in ODM orders from Nokia in 2012 if Mango smartphone models sell well in the global market and Nokia keeps downsizing its in-house R&D staff and strengthen ODM partnership with Compal, the sources analyzed. If so, Compal is expected to obtain orders for Mango smartphones from other vendors as well, such as Acer and LG Electronics, the sources indicated.
Compal has signed with Microsoft for licensed use of the Mango platform and Tango, a platform to succeed Mango, the sources noted.
Compal Communications lowers 2011 handset shipments target; signs WP7 licensing agreement with Microsoft [June 24, 2011]
Compal Communications has lowered its handset shipments target for 2011 to 4.5 million units from six million projected earlier due to adjustments in product strategies by its clients, according to company chairman Ray Chen.
However, Compal will continue moving forward with its ongoing policy of migrating to the production of smartphones, stated Chen.
Compal shipped 3.9 million handsets in 2010, with smartphones accounting for 43% in shipment volume and 72% in total revenues. In the first quarter of 2011, handset shipments totaled 760,000 units, with smartphones accounting for 70% in volume and 85% in revenues.
Smartphones will make up nearly 100% of the company’s handset shipments by the fourth quarter of 2011, making Compal the largest smartphone ODM in Taiwan, Chen stated.
In other news, Compal has signed a licensing agreement with Microsoft for the use of Windows Phone 7. Prior to reaching an agreement with Compal, Microsoft had signed similar licensing agreements with seven companies: Nokia, HTC, Samsung Electronics, LG Electronics, Acer, Fujitsu and ZTE, all brand vendors.
Compal will build up a foundation based on the WP7 platform that will enable it to shorten time to market for customized smartphoneswhile expanding the pool of Windows Phone-based clients, Chen commented.
Actually, Compal has already landed some orders for Windows Phone 7-based smartphones from Nokia with shipments to begin in the fourth quarter of 2011, according to industry sources. Compal will also solicit Windows Phone orders from Acer.
Nokia World 2011 — Oct 26-27, London
Follow-up:
– Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
– Nokia World 2011 videos on YouTube NokiaConversations channel [Oct 26 — Nov 20, 2011]
– Speaker’s Corner speeches at Nokia World 2011 [Nokia compiled a list of recordings, 20 videos, Nov 24, 2011]
Note: the “affordable” Nokia Lumia 710 is the one produced by Compal (the 800 is by Nokia itself)
Update: Final Agenda [Oct 17, 2011]
End of update
nokia Nokia
Nokia World 2011 registration is open and there are still a few tickets left at the Early Bird price! http://nokia.ly/qo0dtp #nokiaworld
So here we’ll see things which were not yet available before. Everything which stems from:
– Nokia’s North America centric approach for Windows Phone 7 [Aug 11, 2011]
– Qualcomm’s new partnership with Nokia [Aug 8, 2011]
– Microsoft Tellme cloud service for WP7 ‘Mango’ and other systems [Aug 6, 2011]
– Nokia Windows Phone to debut on August 17 at the huge gamescom 2011 event [Aug 3, 2011]
– Nokia N9 UX [?Swipe?] on MeeGo 1.2 Harmattan [June 24, 2011]
– Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [Feb 21, 2011]
The declared agenda:
09.00 Opening keynote
10.30 – 17.30 Explore the Experience lounge
12.45 Speakers’ corners
Your opportunity to participate in real conversations with Nokia
- Being Smarter about Smartphones
- Capture the Next Billion Opportunity
- To be announced
09.00 Morning keynote
09.00 – 15.00 Explore the Experience lounge
10.30 Targeted sessions including
- Developer stream
Learn more about the latest Nokia developer news and witness the power of the tools and resources Nokia makes available to developers.
Celebrate the success of Nokia developers and share best practices. Learn how to design apps for mass market appeal, develop using the latest technologies and how to best promote and monetize your assets in global distribution. - Operator stream (invitation only)
The overall theme for the Operator Experience will be “Maximize Profit in the New Ecosystem”
The interactive program includes dynamic roundtables and panel discussion with industry executives. - Qt Developer Days
If you want to learn more about developing with Qt, also attend Qt Developer Days in Munich Oct 24-26 and San Francisco Nov 29 – Dec 1.
15.00 Closing ∞
Nokia’s North America centric approach for Windows Phone 7
Follow-up:
– Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
– Designing smarter phones–Marko Ahtisaari (Nokia) and Albert Shum (Microsoft) [Nov 23, 2011]
Note: Both Lumias come first to countries other than North-America where a portfolio of Lumias will be introduced just the first half of 2012.
Update 2:
– Nokia US President Chris Weber: Why Lumia’s a hit [Nokia Conversations, Dec 20, 2011]
Chief explains why the 710 is right for America and hints: you ain’t seen nothing yet
I got a few minutes with Chris Weber, President, Nokia North America, after the smartphone sales announcementlast Wednesday. Without further ado, here’s what went down…
Chris, what excites you particularly about the Nokia Lumia 710 coming to the US on T-Mobile?
First of all, this is a world-class smartphone that is aimed at converting current feature-phone owners over to the exciting world of smartphone ownership. Our numbers show that more than 150 million Americans don’t have smartphones currently. Many are on the fence because of high phone costs or high monthly plan costs.
The Lumia 710, with T-Mobile, will cost only $49 and monthly plans will cost around $50 per month.
What sets the 710 apart from the competition?
The Lumia 710 has a great hardware offering with a 1.4 Ghz SnapDragon processor, a color-popping ClearBlack display, and Nokia’s exclusive Nokia Drive, which offers great point-to-navigation so you can leave your GPS behind when traveling. Not to mention, you get Nokia’s amazing industrial design all backed by the amazing usability of Windows Phone.
This is the first look for Nokia fans in the US at Windows Phone – what’s cool about it?
Windows Phone is amazingly fast and usable right out of box. Because Windows Phone integrates popular social networks like Facebook, LinkedIn and Twitter – users can easily sign in and utilize these without installing apps for them.
It’s known that first-time smartphone owners hate setting up their devices and installing loads of apps just to get started on their networks of choice. On Windows Phone, you do a simple set up process and you’re good to go.
My favorite uses for Windows Phone are the People Hub, Live Tiles and the amazing Open Table integration that helps you find reservations all within the Local Scout utility – this is very cool.
Tell me more about the custom offerings for the Lumia phones, specifically Nokia Maps and ESPN – what can we look forward to?
Nokia Maps and ESPN will come pre-loaded on the phones at purchase. Rest assured that Nokia Maps is a huge platform for us that we see a lot of potential for. There will be exciting announcement and additions in the near future, but I can’t say more now.
As for ESPN, our partnership with them has yielded unique experiences and custom content to the Nokia Lumia 710. Again, we have some awesome features that sports fans will just eat up coming in the near future, we are iterating fast and news will be coming in the coming months.
So, this is the start of a set of Nokia phones, can you elaborate?
I can say that we have been talking to a number of carriers and we’ve been astounded at their overwhelming support. We will be launching more phones on other carriers. The Lumia 710 is the start of a portfolio of products aimed at the United States.
We like to call our Windows Phone Portfolio rollout “rolling thunder”. What this means is that we will have numerous announcements spread throughout the coming months that will offer something for everyone. In our view, this is a marathon, not a sprint, and we anticipate being a major player in the US market by this time next year.
More information:
– T-Mobile brings Nokia Lumia 710 to the U.S. [joint press release, Dec 14, 2011]: “Nokia and T-Mobile deliver a leading entry-level Windows Phone experience to the nearly 150 million Americans still to make the transition to smartphones.” [expected to be available starting Jan. 11]
– Nokia Lumia 710 now shipping [Dec 9, 2011]: “Second Windows Phone smartphone from Nokia reaches stores today [in Taiwan]”
Update 1:
– DroidUser999 says: … What happened to Nokia-MS Party on Aug 17th. Did they announce anything? [August 17, 2011 at 12:42 pm]
Taigatrommel says: August 17, 2011 at 6:38 pm
It was said they’d have a “small portfolio of devices” ready this year for small launch on limited regions.
I think they talked about a touch-only phone as well as one with a keyboard. So this small portfolio would include two different devices.
– More information (for the gaming and entertainment space): Nokia Windows Phone to debut on August 17 at the huge gamescom 2011 event [Aug 3, 2011 with updates up to Aug 20, 2011]
– @dnystedt Dan Nystedt
Nokia supplier, Compal, to start shipping Windows Phone 7 smartphones to Nokia in September, total 2 million in Q4, Taiwan media say.
12 Aug via web
– More information: First Nokia WP7 in Q4 via an ODM route from Compal [Aug 13, 2011, with updates up to Aug 17, 2011]
End of updates
Exclusive: Nokia to Exit Symbian, Low-End Phone Businesses in North America [AllThingsD, Aug 9, 2011]
In an interview with AllThingsD, the head of Nokia’s U.S. subsidiary [Chris Weber] said that the company will also focus exclusively on sales through traditional wireless carriers. In the past, Nokia has sold its smartphones at full price to consumers, after finding carriers unwilling to significantly subsidize or market the products. It has also had a significant — if low margin — business selling low-cost feature phones.
…
North America is a priority for Nokia, Weber said, in part because it is a key market for Microsoft and also because Nokia sees it as a key to winning in the smartphone battle globally.
“We’ll develop for North America and make the phones globally available and applicable,” Weber said. “In fact, evidence of that is that the first Windows Phones that will ship are being done by our group in San Diego.”
[where the headquarters and main engineering sites of Qualcomm are]Nokia plans its biggest-ever marketing pushfocused on reestablishing its presence in the U.S.
“Without getting into numbers, it is significantly larger than anything we have done in the past and the most we will invest in any market worldwide,” Weber said. “They are putting their money where their mouth is.”
Nokia exec: Android and iPhone focus on the app is “outdated” [VentureBeat, Aug 9, 2011]
Weber … cited an effort to consolidate many of Nokia’s U.S. operations in Sunnyvale, a project he says resembles running a start-up [with a challenger mentality]. Since Weber joined Nokia in February, he’s already changed 80 percent of his leadership team, noting that he has “10 to 11 new direct reports” out of a total of 14. Weber had left Microsoft in December, after running enterprise sales for the software giant.
…
Weber called Android and the iOS phone platforms “outdated.” While Apple’s iPhone, and its underlying iOS operating system, set the standard for a modern user interface with “pinch and zoom,” Weber conceded, it also forces people to download multiple applications which they then have to navigate between. There’s a lot of touching involved as you press icons or buttons to activate application features. Android essentially “commoditized” this approach, Weber said.
Nokia, by contrast, will offer a more seamless and efficient interface with its “live tiles and hubs” approach. It does this via Microsoft’s Windows Phone operating system, where applications will be integrated into everything you do. For example, if you want to communicate with a business contact, you select the contact from your address book, and then communicate in any way you want — via LinkedIn, Facebook or Twitter — without having to open those individual applications. That’s because everything is built around contacts, not applications. And your profile and most important contacts are represented by tiles on your home screen, which update dynamically as you or your contacts make status updates. On the iPhone and Android, by contrast, the home screen icons remain static.
…
Here’s one killer feature afforded by Mango: Using it, Nokia phones will be able to use voice commands to complete tasks without ever touching the phone. Weber demoed this feature for me (but unfortunately, wouldn’t let me shoot video of it), but here’s how it worked: When I texted him, his phone received the text and then automatically read the message out to him. He then directed his phone — again, using only voice — to reply to me with a spoken message. It arrived on my phone promptly. He did all this without ever touching his phone. And he’s said he’s used the voice feature to conduct scores of phone conversations, too, answering and hanging up without ever touching the phone. That’s pretty cool, indeed.
In fact, we’ve previously referenced this technology. However, Weber said the feature is much better than Android or Apple equivalents, because with those competing phones you have to touch the phone each time you want to initiate their voice-to-text features.
It’s a certainly a good feature to showcase, but its also not a game-changer, that massive overhaul that could give Nokia a decisive lead.
It’s not clear exactly how Nokia plans to distinguish itself from the host of other manufacturers — HTC, Samsung and LG — who are also committed to building phones on Mango.
Weber kept stressing Nokia’s superior hardware. And Nokia will also benefit from its relative leadership in location-based services via its ecommerce and maps offerings, which it owns directly, and therefore can monetize more effectively.
Next-gen Snapdragon S4 class SoCs — exploiting TSMC’s 28nm process first — coming in December
Preliminary information: TSMC led foundries and their SoC customers against Intel [May 10, 2011]
– Qualcomm Snapdragon SoCs with a new way of easy identification [Aug 4, 2011]
Updates: TSMC seeing tight capacity for 28nm processes [Nov 25, 2011]
Taiwan Semiconductor Manufacturing Company (TSMC) continues to see orders heat up for advanced 28nm technology, despite a general slowdown in the semiconductor industry, according to industry sources. Order visibility has stretched to about six months, said the sources.
TSMC is expected to see 28nm processes account for more than 2% of company revenues in the fourth quarter of 2011. The proportion will expand further to over 10% in 2012, as more available capacity coupled with rising customer demand boost the output, the sources indicated.
Wafer output using 28nm processes is projected to top 20,000 units a month by the end of 2011, and will expand significantly in 2012 when new capacity at Fab 15 comes online, the sources noted. Fab 15, TSMC’s third 12-inch fab, will begin volume production in the first quarter of 2012, and ultimately raise its monthly capacity to the designed level of 100,000 wafers per month.
Altera, AMD, Nvidia, Qualcomm and Xilinx have all contracted TSMC to manufacture their 28nm products. Broadcom, LSI Logic and STMicroelectronics reportedly are among potential clients for TSMC’s 28nm technology.
TSMC chairman and CEO Morris Chang remarked during the company’s most-recent investors meeting that sales from 28nm process technology would play an important source of company growth.
– Smartphones, Microsoft Driving Qualcomm Business: CEO [CNBC interview, Nov 16, 2011]
The popularity of smartphones and its partnership with Microsoft have been very good for Qualcomm’s chip business, CEO Paul Jacobs said Wednesday.
Jacobs, speaking to CNBC after he met with analysts in New York, said a lot of Qualcomm’sgrowth is driven by the worldwide popularity of smartphones.
He estimates four billion smartphones will be sold between now and 2015, and that means a lot of “traction with our chips, too, going in all sorts of designs.”
The tablet market has been dominated by Apple’s iPad, but he said Microsoft will be using Qualcomm chips for a new touch-screen tablet.
“Microsoft has a lot of assets they bring to the table,” he said. “It’s a full computing environment, the kind we’re all used to. It’s gonna have Office and that kind of capability, those applications, but it’s got this really cool new touch interface, too.”
That will allow Microsoft “to compete head to head” with Apple and other tablet makers.
“The kinds of technology that go into a handset these days are amazing,” Jacobs added. “That stuff will go into Windows tablets” creating a “new kind of computing environment.”
[A 6 minutes long video record of the interview included, which is worth to watch.]
– Qualcomm Unveils New Snapdragon Mobile Processors Across All Tiers of Smartphones and Tablets [Qualcomm press release, Nov 16, 2011]
Qualcomm Incorporated (NASDAQ: QCOM) announced today the expansion of its Snapdragon S4 class of next-generation mobile processors and the enhancement of its Snapdragon S1 solutions for entry-level smartphones.
The addition of new Snapdragon S4 processors, which are aimed at lowering design, engineering and inventory costs while bringing leading-edge 3G and 4G Internet connection speeds, will allow OEMs to introduce S4-based devices with next-generation mobile architecture throughout their respective device roadmaps—from basic smartphones to high-end smartphones and tablets. The enhanced S4 processors are also optimized for use with a suite of software solutions available from Qualcomm that help enable OEMs to deliver industry-leading feature sets for multimedia, connectivity, camera, display, security, power management, browsing and natural user interface design.
The Krait CPU is the next generation of Qualcomm’s micro architecture and is purpose-built from the ground up for significant mobile performance and power management advantages leading to enhanced user experience and better battery life. The Krait CPU is an essential part of the Snapdragon S4 class of processors. Today, Qualcomm announced several new S4 chipsets, including the MSM8660A, MSM8260A, MSM8630, MSM8230, MSM8627, MSM8227, APQ8060A and APQ8030. These are additional chipsets to the previously announced MSM8960, MSM8930 and APQ8064. Snapdragon S4 MSM processors include Qualcomm’s leading-edge wireless modem technologies, including EV-DO, HSPA+, TD-SCDMA, LTE FDD, LTE TDD and Wi-Fi® standards. Devices based on Snapdragon S4 processors are expected to appear in early 2012.
The Snapdragon S1 product line is driving smartphone growth in all regions, and it offers a significant opportunity for market expansion and migration to 3G. To further this trend, Qualcomm is also announcing an upgrade to four of its existing Snapdragon S1 mobile processors. The MSM7225A, MSM7625A, MSM7227A and MSM7627A have been upgraded to deliver better performance and will enable new mobile experiences for entry-level smartphone users, particularly those transitioning from 2G to 3G.
– Qualcomm Announces Snapdragon GameCommand Application and Exclusive Mobile Games for Android [Qualcomm press release, Nov 16, 2011]
… announced today the expansion of its 100+ games Snapdragon GamePack and launch of a new showcase application — Snapdragon™ GameCommand™ — further bolstering the supply of console-quality and casual games for mobile devices featuring Snapdragon processors. The new gaming titles being introduced as part of the extended Snapdragon GamePack and the new Snapdragon GameCommand app are all expected to hit the Android Market in early 2012. Additions to the Snapdragon GamePack include several new, exclusive gaming titles that will be available through the Android Market, and which will initially be designed to operate exclusively on Android-enabled devices powered by Snapdragon processors. These titles include a number of high-end PC games …
… says Raj Talluri, vice president of product management at Qualcomm. “With more than 60 percent of smartphone users regularly playing games on their mobile devices, the time is right to bring more console-quality and casual games to the Snapdragon platform. We are very excited to put our new Snapdragon GameCommand app and more great gaming titles in the hands of consumers in early 2012.”
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– Qualcomm Announces a Bunch of Krait Based Snapdragon S4 SoCs [Anandtech, Nov 16, 2011]

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If you want an 8960 without integrated LTE, Qualcomm has an SoC for you: the MSM8x60A. The CPU specs are the same as the 8960, just without LTE support.
Below the 8960 is the MSM8930, a dual-core Krait (up to 1.2GHz) offering with only a single LPDDR2 memory channel (up to 1066MHz data rate). The 8930 will actually use a faster GPU than the 8960, the Adreno 305, although it’ll be more memory bandwidth limited. The 8930 will also debut later than the 8960 partially due to its new GPU.
The 8930 features LTE support, but if you want a version without it there’s the new MSM8x30. Similarly, if you want a version without an integrated baseband altogether there’s the APQ8030. The ISP in the xx30 series supports 1080p video decode and up to a 13.5MP camera (down from 20MP in the xx60 SoCs).
There’s an even even more affordable S4 in the lineup: the MSM8x27. Here you get two Krait cores running at up to 1GHz, a single channel LPDDR2 interface (800MHz max data rate). Video decode is limited to 720p in the 8×27.
[* the numbering change is: MSM8270 –> MSM8x60A]The APQ8060, MSM8x30 and MSM8x27 parts won’t be out until the latter part of 2012.
Compare this to the Qualcomm Snapdragon S1-S2-S3 SoCs lineup in production as of 16-Nov-2011:

Note that the Krate based Snapdragon S4 will come to the mass market smartphone SoCs in 2012, while the previous Scorpion based Snapdragons were only available in the premium smartphone segment only!
Qualcomm announces Snapdragon S4 Liquid mobile development platform tablet on The Engadget Show, we go hands-on (video) [Engadget, Nov 16, 2011]
Hands-On: Qualcomm SnapDragon S4 [zhestynet via Engadget, Nov 16, 2011]
[Note the LTE speed shown as 40+ Mbps on download and 4.2 Mbps on upload.]
At its investor conference earlier today, Qualcomm unveiled a variety of new Snapdragon processors to join its recently-announced MSM8960 S4 chip. But we got an exclusive first look at the 8960 in New York City this evening, in the form of a mobile development platform (MDP) tablet demo during The Engadget Show. The tablet the company had on hand isn’t much to look at — it’s not the slimmest we’ve seen, and it feels a bit clunkier than models destined for consumers — but its specs, which include an on-die LTE modem (the first of its kind — we were seeing download speeds of around 45 Mbps), dual 1080p cameras (and another two for 3D), seven microphones, a spattering of sensors and a handful of connectors make this the ultimate platform for Android developers. Not convinced? Join us past the break for a hands-on walkthrough with Raj Talluri, Qualcomm’s VP of Product Management.
The Snapdragon S4 MDP tablet is one of the first we’ve seen from Qualcomm that’s sleek enough to function as a primary tablet, perhaps even for power-hungry consumers. It won’t be cheap, though pricing has yet to be announced, but for developers that need a comprehensive platform for testing their Android apps, there’s no question that this is an excellent option.
The tablet packs a 10.1-inch 1366 x 768 (16:9) 10-finger capacitive multitouch display, with a 13 megapixel rear-facing camera with flash and front-facing 2 megapixel camera (both capable of 1080p30 video capture), along with another pair of rear-facing side-by-side cams, specifically designed for shooting 3D. On the audio front, you’ll find seven microphones and surround sound stereo speakers, which we hear sound great for everything from video chat to movie viewing. It’s currently running Gingerbread, but expect Ice Cream Sandwich in early 2012, with support for Windows 8 to come after that.
As far as sensors go, there are dual 3D accelerometers, a three-axis gyro, compass, ambient light and proximity, a temperature and pressure sensor and a fingerprint reader. Dual independently-controlled linear vibrator motors provide haptic feedback. Memory includes 2GB of 400MHz LPDDR2, 32GB eMMC, and 1MB of SPI NOR flash. There’s also a removable 5200 mAh lithium ion battery, which should provide many hours of power when paired with the efficient S4.
When it comes to controls, this is far from a single-button affair — there’s a combo volume / zoom rocker, a power button, screen rotation lock, home button and recessed reset button. External connectors include a docking station port, micro USB with MHL, a 3.5mm audio jack with ANC contacts, a DC-in charger port and a microSD slot. There’s also a full-size SIM slot and touch panel programming connector under the battery door, along with a Sensor Fusion expansion connector. The docking station adds a pair of full-size USB connections, HDMI, Ethernet, JTAG, QEPM, UART and another DC-in.
Ready to start coding? Devs will need to wait until the first half of 2012 before getting their hands on Qualcomm’s latest S4 MDP tablet, but if today’s demo is any indication, it’ll be worth the wait.
– QUALCOMM Incorporated’s CEO Discusses Q4 2011 Results – Earnings Call Transcript — Q & A [Nov 2, 2011]
… just want to get some more color on the 8960. As you move to 28-nanometer, it seems like a turnkey product for your road map in 2012. This product brand, how should we think about it as it impacts your ASP? Should we kind of have our normal seasonal price decline in March, but then, as 8960 ramps, your ASPs could kind of go up embedded in your guidance? Just trying to get some color on ASP. And then, if you can just give any color on 8960 in general, that’d be very helpful.
Steven M. Mollenkopf: A couple of things. One is it’s progressing pretty much the way that we had hoped. So it’s on track for the dates that we talked about last call. We’ll see that build volume through really the mid-calendar year of ’12 and — as we’ve said before. So quite happy with how that’s looking both from a designing perspective as well as from the engineering side. We will — that will build throughout the year. We’re also taking the 28-nanometer process and we’re actually going to create a tier of products, which I think we’ve talked a little bit about before. On a high-end, more of a tablet-specific part as well as a mass market LTE product. So if you look at 28-nanometer in total through next year, or through this year, fiscal year ’12, you’ll see it build on the 8960, which I would consider to be a premium part, and then transition to a tiered road map pretty consistent with what we’ve done with other technology transitions as well.
– TSMC Accelerates 28nm Process Output [Nov 3, 2011]
Taiwan Semiconductor Manufacturing Co. (TSMC) will start volume production at the first facility in its Fab 15 building earlier than originally scheduled, suggesting the foundry giant is competing to ramp up general production based on 28nm process technology.
The facility is designed to have maximum monthly capacity of 50,000 wafers of tailor-made chips using 28nm process, making it the most advanced chip-making factory in the Central Taiwan Science Park.
… 28nm foundry to account for 10% of the company’s revenue next year, up from current 0.5%. Industry executives estimated the percentage will rise to 2% by the end of this year thanks to volume production starting at the new facility.
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The second facility in the Fab 15 building is estimated to start volume production in the fourth quarter next year after being tooled up in the first quarter of 2012. Construction of the third and fourth facilities will start sometime next year and be completed in late 2013. The latter two factories are likely to be equipped with 20nm tools.
Fab 15 calls for a total of NT$400 billion (US$13.3 billion at US$1: NT$30) in investment spending.
– TSMC 28nm Technology in Volume Production [TSMC press release, Oct 24, 2011]
… and production wafers have been shipped to customers. TSMC leads the foundry segment to achieve volume production at 28nm node.
TSMC’s 28nm process offering includes 28nm High Performance (28HP), 28nm High Performance Low Power (28HPL), 28nm Low Power (28LP), and 28nm High Performance Mobile Computing (28HPM). Among these technology offerings, 28HP, 28HPL and 28LP are all in volume production and 28HPM will be ready for production by the end of this year. The production-version design collateral of 28HPM has been distributed to most mobile computing customers for their product-design use.
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The number of customer 28nm production tape outs has more than doubled as compared with that of 40nm. At 28nm, there are currently more than 80 customer product tape-outs. The TSMC 28nm process has surpassed the previous generation’s production ramps and product yield at the same point in time due to closer and earlier collaboration with customers.
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“Qualcomm and TSMC have a long history of collaboration to bring to market the latest in mobile semiconductor technology on the most advanced silicon manufacturing processes, and we are excited to be introducing the first integrated smartphone processors at the 28nm node,” said Jim Clifford, senior vice president and general manager of operations at Qualcomm. “Most recently, Qualcomm’s work with TSMC yielded our Snapdragon™ S4 class of processors, including the Snapdragon S4 MSM8960™, a highly-integrated, dual-core SoC designed to reduce power in cutting-edge smartphones and tablets. The Snapdragon S4 class of processors are manufactured in TSMC’s highly sophisticated 28LP process, enabling Qualcomm to deliver the breakthrough combination of high performance and ultra low power to mobile devices.”
– Qualcomm’s New Snapdragon S4: MSM8960 & Krait Architecture Explored [AnandTech, Oct 7, 2011]
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Performance Expectations
Performance of ARM cores has always been characterized by DMIPS (Dhrystone Millions of Instructions per Second). An extremely old integer benchmark, Dhrystone was popular in the PC market when I was growing up but was abandoned long ago in favor of more representative benchmarks. You can get a general idea of performance improvements across similar architectures assuming there are no funny compiler tricks at play. The comparison of single-core DMIPS/MHz is below:
| ARM DMIPS/MHz | ||||||||
| ARM11 | ARM Cortex A8 | ARM Cortex A9 | Qualcomm Scorpion | Qualcomm Krait | ||||
| DMIPS/MHz | 1.25 | 2.0 | 2.5 | 2.1 | 3.3 | |||
At 3.3, Krait should be around 30% faster than a Cortex A9 running at the same frequency. At launch Krait will run 25% faster than most A9s on the market today, a gap that will only grow as Qualcomm introduces subsequent versions of the core. It’s not unreasonable to expect a 30 – 50% gain in performance over existing smartphone designs. ARM hasn’t published DMIPS/MHz numbers for the Cortex A15, although rumors place its performance around 3.5 DMIPS/MHz.
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The Adreno 225 GPU
Qualcomm has historically been pretty silent about its GPU architectures. You’ll notice that specific details of Adreno GPU execution resources have been absent from most of our SoC comparisons. Starting with MSM8960 however, this is starting to change.
The MSM8960 uses a current generation Adreno GPU with a couple of changes. Qualcomm calls this GPU the Adreno 225, a follow-on to Adreno 220. Subsequent Krait designs will use Adreno 3xx GPUs based on a brand new architecture.
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Architecturally the Adreno 225 and 220 are identical. Adreno 2xx is a DX9-class unified shader design. There’s a ton of compute on-board with eight 4-wide vector units and eight scalar units. Each 4-wide vector unit is capable of a maximum of 8 MADs per clock, while each scalar unit is similarly capable of 2 MADs per clock. That works out to 160 floating point operations per clock, or 32 GFLOPS at 200MHz.
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With Adreno 225 Qualcomm improves performance along two vectors, the first being clock speed. While Adreno 220 (used in the MSM8660) ran at 266MHz, Adreno 225 runs at 400MHz thanks to 28nm. Secondly, Qualcomm tells us Adreno 225 is accompanied by “significant driver improvements”. Keeping in mind the sheer amount of compute potential of the Adreno 22x family, it only makes sense that driver improvements could unlock a lot of performance. Qualcomm expects the 225 to be 50% faster than the outgoing 220
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While Adreno 225 is only Direct3D feature level 9_3 compliant, Qualcomm insisted that when the time is right it will have a D3D11 capable GPU using its own IP – putting to rest rumors of Qualcomm looking to license a third party GPU in order to be competitive in Windows 8 designs. Although Qualcomm committed to delivering D3D11 support, it didn’t commit to a timeframe.
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Final Words
Qualcomm has had MSM8960 silicon back in house for the past 3 months and is on-track for a release sometime in the first half of next year. Assuming Qualcomm can deliver on its claims, performance alone would be enough to sell this chip. Improved power characteristics and integrated LTE baseband really complete the package though.
The implications for a 1H 2012 MSM8960 release are tremendous. Android users will have to choose between a newer software platform (OMAP 4 running Ice Cream Sandwich) or much faster hardware (MSM8960). Windows Phone users may finally get a much needed performance boost if Microsoft chooses to standardize on Krait for its Windows Phone hardware refresh next year. End users will benefit as next year’s smartphones and tablets will see, once again, a generational performance improvement over what’s shipping today. LTE should also start to see much more widespread adoption (at the high end) as a result of Qualcomm’s integrated LTE baseband.
Snapdragon S4 Processors: System on Chip Solutions for a New Mobile Age [Qualcomm 9 page long whitepaper, Oct 7, 2011]
End of Updates
With the introduction of Qualcomm Snapdragon SoCs with a new way of easy identification [Aug 4, 2011] came the realization on Qualcomm’s side that they should start to emphasize the SoC (system on a chip) aspect of their market leading chip products:
… our current Snapdragon family of processors has grown to encompass over 15 different chips with feature sets that target mass market smartphones all the way through high end smartphones and tablets. And, although our Snapdragon chips are called processors, they are really system on chip solutions. Inside each Snapdragon chip are multiple hardware subsystems including CPUs, GPUs, modems, multimedia processors, GPS, DSPs, sensors, as well as advanced management software.
And all of these components are integrated into a single small chip that is designed with mobile in mind. The result is that Snapdragon processors deliver outstanding performance and longer battery life. …
From: A Simple Way to Identify Which Snapdragon System is Right for You [Tim McDonough Vice President, Marketing, Qualcomm QCT on Qualcomm’s blog: OnQ, Aug 3, 2011]
Below is a simple technical overview of the four Snapdragon classes of chips with S1 to S3 being the current ones and S4 coming commercially in December this year:
| S4 class SoCs | S3 class SoCs | S2 class SoCs | S1 class SoCs |
| Up to 2.5 GHz Quad-core Krait CPUs | Up to 1.5 GHz Dual-core Scorpion CPUs | Up to 1.4 GHz Scorpion CPU | Up to 1 GHz Scorpion CPU |
| Adreno™ 225, 305, 320 GPUs |
Adreno™ 220 GPU | Adreno™ 205 GPU | Up to Adreno™ 200 GPU |
| 1080p HD video | 1080p HD video | 720p+ HD video | Up to 720p HD video |
| 3G/LTE modem | 3G modem – (HSPA+/1xAdv/1xEV DO/GSM/GPRS/EDGE) |
3G modem – (HSPA/DO/1x) | 3G Modem – (HSPA/DO/1x) |
| Information is not yet available | Dual camera up to 16M pixels Stereoscopic 3D Kit |
Dual Cameras up to 12M pixels | Single camera up to 12M pixels |
| Information is not yet available | gpsOne Gen8 | gpsOne Gen8 | gpsOne Gen 7 |
| Up to multiple USB ports | USB 2.0 High Speed OTG (480Mbps) | High Speed USB 2.0 | USB 2.0 |
Below one can find the latest information about the new class, first from the foundry partner TSMC and then from the SoC vendor Qualcomm itself.
TSMC backs-off grand capex plan due to softening demand: 28nm ramp delayed [July 28, 2011]
TSMC said in a conference call that its 28nm ramp had experienced delays due to customers deferring migration of chips to the next node due to the global economic conditions, rather than due to any fabrication issues.
…
Chang also noted that 89 products had already been taped-out at the 28nm node all fully functioning and containing ‘satisfactory yields.’ The actual production ramp will take longer than expected due to the weakening macro-economic environment, as customers delay volume ramp plans until conditions can be seen to have improved.
Taiwan Semiconductor Manufacturing CEO Discusses Q2 2011 Results – Earnings Call Transcript [July 28, 2011]
Now, I’d like to report on our technology progress specifically first on 28-nanometer. We reported earlier that we had tape outs for 89 individual products and the tape out of each of those is on schedule. The first silicon of every tape out was fully functional would consistently satisfactory. In fact density reduction is on plan. The ramp of 28-nanometer however is taking longer than expected due to the softening economy and the demand outlook of 2011.
Second item that I want to report on is that our close co-orporation ARM CPU core is allowing us to optimize our technology of ARM design. Recently in 28HP, which stands for 28 high-performance, we have delivered first industry silicon with higher speeds than any other computer using on. And in 28 HPM which tends to our 28 nanometer high-performance mobile we have enabled first tape out of even better performance.
Taiwan Semiconductor Manufacturing CEO Discusses Q2 2011 Results – Earnings Call Transcript
Question-and-Answer Session [July 28, 2011]
… my fourth quarter is regarding 28-nanometer, you mentioned that 28-nanometer is taking a bit longer. Can you kind of describe if that is relate to just maturity of the process? Was it related to just customer not ramping the design that they have and you were previously, maybe previously expect them to ramp. And finally, how much of yourself do you expect to come with 28-nanometer for the second half or for the fourth quarter of this year?
The delay of 28-nanometer is not due to their quality issue, actually we have regular tape out and it is unplanned. The July ramping is mainly because of softening economy for our customers, so customers delayed a tape out to us. So therefore, the 28-nanometer revenue contribution by the end of fourth quarter this year will be roughly above 1% of our total wafer revenue.
… With the 28-nanometer, to what extent the ramp beyond Q4 is going to be driven by attracting new customers, or is that going to be just the volume ramp of these 70 to 80 tape outs that you have?
No, we’re not counting on attracting new customers. Actually we have almost all of the major customers of the foundry business anyway, and all them are using, are planning to use or I should say, almost all of them are planning to use our 28-nanometer. And our tape outs would be 89 tape outs that I have mentioned a couple of times, I think equal to 10 times the combined tape outs of all of our competitors. So now, we’re not planning on, we’re not coming on attracting new customers on the 28-nanometer. And I believe that – the ramp up of 28-nanometer is mainly a function of demand and it will I think it ws both, in the December, this coming December and January we sharply there will be a inflection point in the ramp up curve.
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Can you give us some rough numbers on how much of your CapEx spend in the first half for 28-nanomter and how much you think you 28-nanometer CapEx spend will be in the second half of the year.
This year we just revised the CapEx in 7.4, I can roughly tell you more than 2.5 billion will be on 28-nanometer, which is mainly on the first half of this year.
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… then further as I think about the fourth quarter significant utilization recovery, I guess that implies that it is in the middle node …
… we will have some 28-nanometer on fourth quarter as well.
QUALCOMM Incorporated’s CEO Discusses Q3 2011 Results – Earnings Call Transcript [July 20, 2011]
[Dr. Paul Jacobs, Chairman and CEO] During this quarter, we sampled our Snapdragon MSM 8960 chipset based on 28-nanometer process technology. The MSM 8960 is a dual-core solution which uses our next-generation micro-architecture called Krait with integrated multimode modem technology, including EV-DO, Dual-Carrier HSPA+ and both the TDD and FDD variances LTE.
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In June, we hosted our second annual Uplinq conference here in San Diego. The event was a success as it brought together industry leaders from across the ecosystem, including application developers, operators and device manufacturers. Our support of multiple operating systems is highlighted by keynote presentations delivered by HP, HTC and Nokia. The convergence of the mobile and computing ecosystem is accelerating as smartphones and tablets are becoming full-blown computing devices. Traditional computing device manufacturers are working on mobile devices, and developers are increasing their emphasis on mobile. According to Strategy Analytics, by 2012, the installed base of smartphones is estimated to exceed the installed base of PCs. Our collaboration with Microsoft to enable Windows 8 to run on our Snapdragon family of chipsets, including MSM 8960, further underscores a shift in computing.
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[Steve Mollenkopf, Executive VP and Group President* ] As Paul mentioned, we sampled the Snapdragon MSM 8960 ahead of schedule this quarter, which is the industry’s first multimode 3G LTE dual core chipset for handsets. This is the first of multiple 28-nanometer chipsets on our roadmap and it is designed to integrate seamlessly with our new connectivity solution, the WCN3660, which supports dual band WiFi, Bluetooth and FM and is optimized for smartphone and tablet devices. As we announced at Computex, the MSM 8960 will be the first processor in the Snapdragon family to power devices using Windows 8.
The MSM 8960 and a broad platform of multimode 3G LTE chipsets on our roadmap will greatly expand the reach of LTE and take our high-performance high-efficiency designs to the next wave of smartphones, tablets and upcoming generations of Windows computing devices.
Demonstrating our potential expanded opportunities that the Atheros acquisition provides, since the deal closed in May, we have launched the industry’s first FTC-certified WiFi system and package for microcontroller-based designs to enable machine-to-machine communications and introduced the industry’s lowest EPON solutions for broadband over fiber networks and the power grid.
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We are modestly increasing our R&D investments in the fiscal fourth quarter to support new process technologies, the commercialization of our expanding multi-core and LTE product offerings and to support multiple new customer opportunities. Our strategic focus on integrated system solutions, leveraging our modem application processor connectivity graphics and software leadership is working well, and we expect to see strong volume growth in the coming quarters. …
* Since Sept’10 [the beginning of current fiscal year] Mollenkopf’s [only 41 years old, note that even Jacobs is only 48 years old] executive oversight responsibilities include not only Qualcomm CDMA Technologies (QCT), but also Qualcomm Internet Services (QIS) and Qualcomm MEMS Technologies, Inc [now also over Qualcomm Atheros]. (QMT) which is actually a stepping stone to become a COO as evidenced with case of Len Lauer [53] promoted to COO role alongside with Mollenkopf’s promotion to president of QCT in April’08. The COO role became vacant when Lauer decided to move to Memjet in Dec’09 because of huge and quite rare opportunities to develop a new ICT power breaker. See more on that in The Memjet disruption to the printing industry [July 30, 2011].
Important note: QCT’s full name of “Qualcomm CDMA Technologies” may easily be interpreted as narrowly related to CDMA mobile communications technology only. In fact QCT has an overall mobile communications/computing role described as:
QCT offers comprehensive chipset solutions for all types of smart connected devices.
… QCT offers solutions for CDMA, UMTS, GSM and LTE technologies, providing support for both 3G and 4G networks and devices. Complementing our offerings, Qualcomm Atheros, Inc., a wholly owned subsidiary of Qualcomm, offers a broad portfolio of additional wired and wireless technologies for the mobile, networking, computing and consumer electronics product segments.
Our combined portfolio now features an expanded array of high-performance, end-to-end solutions ranging from Wi-Fi®, GPS, Bluetooth®, FM and Ethernet — to HomePlug™ Powerline and passive optical network (PON) technologies.
All of our solutions and products are elegantly engineered for optimal performance and power consumption. And our system-on-chip solutions like Snapdragon™ bring together CPU, GPU, connectivity, multimedia and GPS technologies in a way that is redefining mobile possibilities for people everywhere.
CEO’s background:
At Qualcomm, Rise of Founder’s Son Defies Hazards of Succession [June 12, 2011]
When Paul E. Jacobs took over from his father as chief executive of the chip maker Qualcommin 2005, mobile phones were just beginning their transition from tools for talking to hand-held computers delivering data and entertainment.
“We talk about the future of computing being mobile, but I don’t feel that way,” said Mr. Jacobs, 48. “I feel the present of computing is mobile.”
Mr. Jacobs has spent the last six years expanding Qualcomm’s business beyond his father’s tight focus on the digital wireless technology known as C.D.M.A. (code division multiple access)
While Irwin Jacobs, 77, the M.I.T. professor and electronics wizard who founded the company in 1985 and retired in 2005, was known for his dogged defense of the company’s intellectual property, his son Paul is more prone to talk breathlessly about a connected world where mobile devices diagnose our illnesses, turn on our lights, control our thermostats and allow doctors to remotely monitor our health in real time.
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Last year Qualcomm dominated a diverse field of smartphone chip makers with 41 percent of the total market share in terms of revenue and nearly 61 percent of the market share for application processors used in smartphones powered by Google’s Android operating system, according to the market research firm Strategy Analytics.
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“Qualcomm has a two- or three-year advantage in terms of integration,” said Stuart Robinson, an analyst at Strategy Analytics.
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The third of four sons, Mr. Jacobs took to computers early, learning to program in middle school on a Teletype terminal. Beginning in seventh grade he worked part time at Linkabit, another technology company founded by his father, which made communications equipment for the military. During college he worked summers at Qualcomm.
“Another thing that my father did for me was that every summer I worked in another area of engineering, so that by the time I went to college, I had done almost every kind of engineering there was,” said Mr. Jacobs, who went on to earn a Ph.D. in electrical engineering at the University of California, Berkeley, where he focused on robotics.
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Mr. Jacobs enjoys talking about a world where chips spread out beyond the confines of smartphones. In this so-called Internet of things, everyday objects like TVs, dishwashers, running shoes, blood glucose monitors, picture frames, heart defibrillatorsand even Band-Aids have tiny chips or sensors that transmit information and communicate with mobile devices like smartphones and tablets.
“The sensors are going to be on your body, they’re going to be in the environment around you,” Mr. Jacobs said. “You’ll go and step on the scale and the scale will automatically talk to your phone and keep track of your health.”
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Qualcomm’s purchase of the chip maker Atheros Communications for $3.1 billion, the company’s largest acquisition, expands Qualcomm beyond phones into tablets and home electronic devices. It moves the company closer to “fulfilling this vision that wireless is going to be embedded in the world around us,” Mr. Jacobs said.
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QUALCOMM Incorporated’s CEO Discusses Q3 2011 Results – Earnings Call Transcript
Question-and-Answer Session [July 20, 2011]
… then a question for Steve [Mollenkopf]. You said that yourself had to use 28-nanometer device. Realistically, how much of your overall mix do you think 28-nanometer should be in, let’s say, 2 quarters from now?
28-nanometer, our first 28-nanometer device will really go commercial at the end of this calendar year so it really won’t show up until the next calendar year. We, however, are very optimistic about that device. We’ve had great success with it so far in terms of how it’s looking in the lab. I mentioned that we sampled that early, which is pretty rare for us and actually probably an indicator of how much priority is on that now as a company. I mentioned that we’ve added some additional OpEx in order to really — I think we’re pretty optimistic about that chip. We want to measure that we de-risk it as best as we can, but we expect that to be something really more in the middle of next fiscal year.
… And then Steve, just on the market share on the application processor aside of the business. Can you talk a little bit about how you see Snapdragon market share shaping up over the next few quarters particularly as you get the 8960 into the market?
As I mentioned in my comments, we saw from quarter-to-quarter, we saw 32% rise actually in our integrated AP chipsets. That’s really across tiers so we’re quite happy with how that’s looking. Looking forward, as you mentioned, the 28-nanometer devices do include integrated LTE as well as all the other modes and Wireless LAN. And I think what’s going to happen here in next year is at the top end of the portfolio, it’s going to be very, very important to have these high-end modems and connectivity integrated in very tightly with the apps process. We’re seeing significant amount of customer traction on this device, and that’s one of the reasons why we really kind of put the gas on it here in the fourth fiscal quarter.
…
Steve, … how should we be looking at that for next quarter? Does it go back up again? You’ve been talking previously that when you get in the 28-nanometer at the end of the year going to next year, sort of now there were 8960 that we see that bounce back up again. So I want to make sure that we’re still — or just understand that the trajectory of that is going forward. I’m wondering that 120 to 125 MSMs next quarter. If those opportunities you’re talking about come through, would we see that impact next quarter?…
… As we commented, we’re not, at this point, seeing a significant increase in the MSM volume. And as Steve noted, he’s stepping up his R&D because of some opportunities that we see here in the near term. … This is Steve. On the R&D investment, it’s really a combination of things. The majority of it is things that I would consider to be more onetime events in the sense that they are increases in terms of integration platforms that we use internally to develop the devices or tape-outs or things that you would do that accelerate the program because you’re confident in it or you have more confidence in it. We also, as we announced in the quarter, we announced a small acquisition, which closed in the September quarter that’s also now in the results or in the OpEx forecast as well. So very much on track in terms of how we guided you in terms of OpEx, op margin trajectory and what we expect. And then looking into next year, we tend to invest into units a little bit ahead of — more than one quarter ahead, I think, in terms of the volume ramp. So it’s really the products that we’re going to ramp in fiscal year ’12. [FY12 starts on Sept 26, 2011]
… one more question on Krait. So you’re sampled and now shipping sometime next year beginning next year. You said it’s going to support one of the — I guess the integrated connectivity solutions from Atheros. My understanding was the Krait chips in general were going to have connectivity integrated directly on the dye. Can you verify do the MSM, the chipsets coming there, does it have connectivity capability that’s integrated on the dye? Doesn’t sound like it. And if it doesn’t, can you give us some feel for what your connectivity integration roadmap actually looks like going through, I guess, going into 2012 as you roll those products out?
This is Steve. I’ll take the first part of the Krait question. Maybe ask Craig if he can handle the second part, probably better answers than I can give. But the 8960 device has, in addition to the application process of the GPU, all the modems, multi-mode modem functionality in GPS. It does have integrated wireless LAN. It is part of a digital dye, but the radio is actually outside of the device. We have, I think, a little bit different approach to integration than some of our competitors. And maybe, Craig, if you could provide a perspective on that would be great.
Sure, this is Craig [Barratt]. Obviously, from my Atheros background, we’ve been on both sides of this debate. But one of the key things is the attach rate of Wi-Fi is really going up to very high levels pretty much in all smartphone and tablet platforms and there’s substantial benefits to integrating a significant part of the connectivity functions not just WiFi but also Bluetooth, FM. And as you know, GPS was being integrated actually for a long time. We can deliver much higher performance. There’s benefits in terms of reducing overall system-level power. The solution ends up contributing a much smaller increase in PCB size. So the solution area is smaller and that’s critical for more compact devices. And of course, I think there are benefits around cost as well. And so this is a trend that will fan out, I think, across many of the future MSM chips and other similar platforms in the future
… then Steve, for you, on Snapdragon, there seems to be a lot of design activity ongoing as there has been for some time. Looking forward, do you think Snapdragon is best positioned for the smartphone or the tablet market? And maybe just give us your thoughts on how you see the tablet market x Apple evolving?
… this is Steve. Perspectives on chipsets for tablets and phones. In some cases, the same device will be used for high-end phones that will be used for tablets. You’ve seen that in the market. And then in other cases, you may have a more specialized device. We have recently added both of those tiers into our roadmap. The difference between them may be a small amount of performance delta but also different interfaces that are required in a tablet, perhaps, than a phone depending on the class of tablet. In terms of the overall market, our perspective is quite bullish over the long term. If you look at mobile computing, we think that will really grow up and take a fairly significant share of the traditional laptop space really driven by the software that’s being driven on phones. That software is getting better every day and I think, as that happens, you’ll see I think a little bit more diversity in terms of supply base for suppliers into that market as well as the market itself growing. Both of those things being good things for Qualcomm and the industry.
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Nvidia Denies Plans to Release Kepler GPU in 2011 [Aug 4, 2011]
Nvidia: Kepler-Based Products to Ship in 2012
Nvidia Corp. on Thursday clarified its plans regarding the next-generation Kepler graphics processing units (GPUs) and their release timeframes. Apparently, the company is on schedule to receive the early silicon of Kepler from its manufacturing partner later in 2011, but the commercial launch of the product is scheduled to occur only in 2012.
“Although we will have early silicon this year, Kepler-based products are actually scheduled to go into production in 2012. We wanted to clarify this so people wouldn’t expect product to be available this year,” said Ken Brown, a spokesman for Nvidia, in an email statement.
TSMC reiterates plans to commercially produce 28nm chips later in 2011 [July 13, 2011]
Pure-play foundry Taiwan Semiconductor Manufacturing Company (TSMC) has said that its plans to start commercial production of chips using 28nm process this year remains unchanged. TSMC expects 28nm chips to start contributing to company revenues in the third quarter of 2011, and sales from the advanced technology will account for 2-3% of its total wafer sales in the last quarter of the year.
TSMC also reiterated its target of 20% growth in 2011 consolidated revenues (denominated in US dollars).
The remarks were made following speculation that launch of Nvidia’s Kepler GPU generation may be pushed back to 2012 due to manufacturing issues at TSMC. However, according to Nvidia, its schedule has not changed. It expect to begin production in 2011 with products based on Kepler being available in 2012. AMD’s upcoming Southern Islands GPU reportedly will have a similar schedule, industry sources have observed, with AMD also contracting TSMC to build the 28nm GPU generation.
Nobunaga Chai, semiconductor analyst at Digitimes Research, has commented that any production transfer will need to go through a certain learning curve before the process attains satisfactory yields, and it is understandable that current yield rates for TSMC’s 28nm are not mature. Especially for performance-driven devices like GPUs, improving the yield rate would require more time than that for products with simpler architectures like FPGAs.
However, TSMC should find it easier to improve its yields on 28nm compared to 40nm as the latter requires equipment upgrades, Chai said. The foundry previously spent about a year raising its 40nm process yields to a satisfactory level.
Planned launch of Nvidia 28nm and 22/20nm GPUs moved back to 2012 and 2014 [July 8, 2011]
Despite Nvidia CEO Huang Jen-hsun previously saying that the company is set to announce its new 28nm GPU architecture at the end of 2011 and 22/20nm in 2013, sources from graphics card makers have pointed out that Nvidia has already adjusted its roadmap and delayed 28nm Kepler and 22/20nm Maxwell to 2012 and 2014.
The sources believe that the delay is due to unsatisfactory yield rates of Taiwan Semiconductor Manufacturing Company’s (TSMC) 28nm process. TSMC originally expected its 28nm capacity at Fab15 to be available in the fourth quarter of 2011 and was set to start pilot production for its 20nm process technology in the third quarter of 2012.
However, TSMC’s other major client Qualcomm, currently, still has not yet adjusted its 28nm process schedule and is set to launch three new products, 8960, 8270 and 8260A using dual-core Krait architecture in the fourth quarter of 2011.
Meanwhile, AMD will follow its original schedule and enter the 28nm era in the first half of 2012. The company’s next-generation graphics chips Southern Island as well as Krishna and Wichita processors, which will replace the existing Ontraio and Zacate processors, and will all adopt a 28nm process from TSMC.
Qualcomm’s Chipset Roadmap: 1.7GHz Dual-Core + Adreno 225 for 2011, Quad Core for 2013 [July 5, 2011]
Qualcomm looks just about set to make even more leaps in the chipset game to get them caught up with their competitors. A new roadmap spotted shows where Qualcomm’s headed with their plans in the next few years. For starters, we’ll be getting 1.5GHz to 1.7GHz dual-core chipsets near the end of this year which are expected to make its way into phones in Q4 2011 or Q1 2012. It’ll have an Adreno 225 which is said to rival the GPU powering the Playstation Vita.
Next up is a bit more of the same. The 8230 and 8930 are both set to be dual-core offerings with their cores clocked anywhere between 1GHz and 1.2GHz, depending on what the manufacturer wants. The biggest difference will be in the graphics department where phones will be powered by Adreno 3 (305, to be specific) which will take us far beyond the possibilities of the Playstation Vita and more into the realm of the Xbox 360 or the Playstation 3.
Finally, 2013 will bring us their quad-core beasts with chipsets ranging from 2.0GHz to 2.5GHz in clock speed and an Adreno 320 GPU. Needless to say, I’m ready to throw the power of a mid-range gaming computer into my front pocket.
These all sound very good, but when you think about how far along their competitors are, you start to wonder if their efforts will matter in the coming years. I’m mainly talking about NVIDIA, who has their quad-core Kal-El Tegra 3 chipset coming later this year. To be fair, they are in line with Samsung and are actually ahead of Texas Instruments in the chipset games when it comes to technological advances. Still, quite a long wait between now and 2013.
Qualcomm roadmap reveals quad-core, 2.5GHz ARM CPU [July 6, 2011]
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Now, a July 5 posting by MobileTechWorld.com author Makran Daouprovides additional information about the MSM8960, tips a lower-end version called the MSM8930, and reveals the MSM8974 — apparently an even-more-powerful version of the APQ8064. The details are said to have come from a leaked Qualcomm document, a link to which the company’s legal department subsequently asked Daou to remove.
The MSM8960 and APQ8064 were first announced in February, at which time Qualcomm touted the fact that it had employed its ARM architectural license to develop original processor cores. The company’s homegrown architecture, codenamed “Krait,” was claimed to deliver 150 percent higher overall performance and 65 percent lower power consumption than currently available ARM-based cores.
Quoted in a February article by PC‘s Sascha Segan, Qualcomm’s Pineda said Krait is compatible with, but not the same as, the ARM Cortex-A9 cores used in Nvidia’s Tegra 2 and TI’s OMAP 4. “We don’t see this as competing with Cortex-A9. We see it as competing with Cortex-A15 [link],” he reportedly added.
The MSM8960
Aimed at both smartphones and tablets, the dual-core MSM8960 includes an integrated multi-mode 3G/LTE modem, Qualcomm said in February. Featuring “asynchronous CPU cores which can be independently controlled for maximum efficiency,” the device supports dual-channel LP DDR memory and features the Adreno 225 GPU (graphics processing unit), offering eight times the performance of the one found in the original 2007 Snapdragon, the company added.
Qualcomm’s MSM8960
Source: MobileTechWorldAccording to MobileTechWorld‘s Daou, the MSM8960’s two Krait cores will be clocked between 1.5 and 1.7GHz, and the device will offer dual 500MHz LPDDR2 memory channels. The MSM8960 will support the capture of stereoscopic 20 megapixel images or 1080p video at 30 frames per second (fps), while its GPU will provide DirectX 9.3 compatibility and 125M triangles/sec. performance, he adds.
The MSM8960 will start shipping in production quantities during the fourth quarter of this year, the MobileTechWorldstory adds.
The MSM8930
Daou’s story also reveals another Snapdragon known as the MSM8930, which is essentially a cost-reduced version of the MSM8960. It has the same dual Krait cores, but they’re clocked only up to 1.2GHz, and there’s just a single 533MHz memory channel, MobileTechWorldsays.
Qualcomm’s MSM8930
Source: MobileTechWorldFor the MSM8930, the Qualcomm document apparently cited “Adreno 305” graphics, which again provide DirectX 9.3 compatibility, this time with 80M triangles/sec. performance. Stereoscopic stills are supported up to 12 megapixels, and 30fps 1080p video capture is again possible, the story adds.
According to the MobileTechWorldstory, the MSM8930 will start shipping in the third quarter of 2012.
The MSM8974
In February, Qualcomm heralded the APQ8064, saying that it would include four asynchronous CPU cores, plus a quad-core Adreno 320 GPU that performs 15 times faster than the original Adreno, “enabling console-quality gaming.” Also offered will be support for both PC and LP DDR memory, serial and PCI Express interfaces, and operation with cameras up to 20 megapixels, Qualcomm said.
Daou now brings word of the MSM8974, “which I guess replaces the MSM8964/APQ8064.” (Qualcomm’s “MSM” devices include on-chip cellular radios, whereas their “AP” equivalents feature only application processors.)
Qualcomm’s MSM8974
Source: MobileTechWorldAccording to the MobileTechWorldstory, the powerful MSM8974 will include quad Krait cores clocked at up to 2.5GHz, plus 2MB of second-level cache and support for two 667/800MHz LPDDR3 memory channels. It will support 30 megapixel stills — 3D is likely, but wasn’t mentioned — and 60fps 1080p video capture, while the Adreno 320 is said to provide 225M triangles/sec. performance.
The MSM8974 will start shipping in the first quarter of 2013, writes Daou.
Recent Product Briefs for current 45nm Scorpion-based products: [or heterogeneous multi processing, see later]
– Snapdragon single-core MSM8x55 and APQ8055 with upto 1.4GHz [latest version at the moment: Feb 23, 2011]: “This second generation Snapdragon CPU processor substantially improves overall user experience, increases system performance and further extends battery life. The 8×55 CPU chipset is designed specifically for mid and high-tier smartphones as well as larger display devices such as tablets. It also includes the new AP-only option APQ8055. Supported operating systems include Android™, Blackberry®, webOS, and Windows® Phone. … Modem: MSM8255 – UMTS / Single Mode, MSM8655 – CDMA / Multimode … GPU Processor: Adreno 205 with dedicated 2D engine …”
– Snapdragon dual-core MSM8x60 and APQ8060 with upto 1.5GHz [latest version at the moment: June 6, 2011]: “This third generation Snapdragon mobile processor includes the industry’s first asynchronous SMP [or heterogeneous multi processing, see later] dual-core CPU design, delivering superior performance and power optimization for high-tier mobile devices, particularly for mobile entertainment and gaming applications. … Unlike synchronous dual-core SMP designs where both cores must run at the same frequency and voltage when operational, the dual-core Scorpion asynchronous power design provides independent clocking and voltage per core, allowing each to work independently. This highly efficient design provides substantial power savings over traditional SMP technology by intelligently adjusting performance to suit the needs of the application. … Supported operating systems include Android™, Chrome, Blackberry ®, and Windows® Phone. … Modem: MSM8260 – UMTS / Single Mode, MSM8660 – CDMA / Multimode … GPU Processor: Adreno 220 with dedicated 2D engine …”
Qualcomm Announces Next-generation Snapdragon Mobile Chipset Family [Feb 14, 2011]
Mobile Technology Leader Debuting New Quad-, Dual- and Single-core Snapdragon Chipsets with a new CPU Architecture
Qualcomm Incorporated (NASDAQ: QCOM) today announced its next mobile processor architecture for the Snapdragon family. The new processor micro-architecture, code-named Krait, in the next-generation Snapdragon will redefine performance for the industry, offering speeds of up to 2.5GHz per core and delivering 150 percent higher overall performance, as well as 65 percent lower power than currently available ARM-based CPU cores. These chipsets will be available in single-, dual- and quad-core versions and include a new Adreno® GPU series with up to four 3D cores, and integrated multi-mode LTE modem.
The latest family of Snapdragon chipsets will include the single-core MSM8930™, the dual-core MSM8960™ and the quad-core APQ8064™. All chipsets in the family will integrate a quad-combo of connectivity solutions — WiFi, GPS, Bluetooth and FM — and include support for near field communication (NFC), as well as stereoscopic 3D (S3D) video and photo capture and playback. Support for every major operating system, across all tiers of products, comes standardon all Snapdragon chipsets.
The software compatible chipset family will share the same 28nm technology and new, purpose-built CPUs and GPUs for the best mobile performance at the lowest power consumption. The latest Adreno GPUs will also be included in the family, allowing developers to continue to utilize high-performance Adreno graphics capabilities to drive spectacular gaming and user experiences across all device tiers. The Adreno GPU has the largest mobile graphics ecosystems with hundreds of games for Android, Windows Phone 7 Xbox gaming, and PlayStation Certified gaming.
At the high end, the Adreno 320 quad-core GPU will deliver up to 15 times the performance of the original Adreno to drive the latest games and S3D video on larger-screen devices. Adreno 320 delivers similar graphics performance to today’s latest game consoles, but for mobile devices. In addition, the chipset family will support 3D and S3D games, capture and playback of S3D photos and videos, and output in full HD to a 1080P flat panel display over HDMI.
“Just as the original Snapdragon revolutionized smartphones with the first 1GHz processor, these new generations of Snapdragon will revolutionize the next wave of mobile entertainment and computing,” said Steve Mollenkopf, executive vice president and group president for Qualcomm. “We believe we have an incredible lineup of chips and software, representing a single platform that OEMs can utilize to create new devices ranging from mass market smartphones with integrated LTE, to tablets, to next generation computing and entertainment devices.”
The single-core MSM8930 is the world’s first single-chip solution with an integrated LTE modem designed to take LTE to mass market smartphones. It will include the new Adreno 305 GPU which delivers more than six times the performance of the original Adreno.
The dual-core MSM8960 is the world’s first dual-core solution with an integrated multi-mode 3G/LTE modem and was designed to meet the requirements of multi-tasking smartphones and tablets. It will include dual asynchronous CPU cores which can be independently controlled for maximum efficiency. The MSM8960 will also support dual-channel LP DDR memory and will feature the Adreno 225 GPU which delivers eight times the performance of the original Adreno.
The quad-core APQ8064 will be designed to meet the performance requirements of the next generation of computing and entertainment deviceswhile minimizing power consumption. As with the Snapdragon dual-core, the APQ8064 will include four asynchronous CPU cores which can be independently controlled for maximum efficiency. The Adreno 320 quad-core GPU debuts in the APQ8064 processor where it enables console-quality gaming and renders rich user interfaces.
The APQ8064 will also include a variety of features that make it a compelling processing solution for use in mobile entertainment and computing devices, including support for both PC and LP DDR memory, serial and PCIe interfaces, and multiple USB ports. The APQ8064 will also seamlessly integrate with Qualcomm 3G and LTE MDM™ modems and modules, giving OEMs a flexible and cost-efficient platform that can meet all of their design configuration needs and help reduce time to market.
Samples of the MSM8960 are anticipated to be available in Q2 2011 and samples of the MSM8930 and APQ8064 are anticipated to be available in early 2012.
For more information about the Snapdragon processor’s next-generation CPU architecture, the first quad-core CPU and GPU features, and to see many of the top new devices powered by Snapdragon processors, please visit us during the GSMA Mobile World Congress 2010 (Booth 8B53, Hall 8), Feb. 14-17 in Barcelona or visit www.qualcomm.com/snapdragon.
Qualcomm Collaborates with Microsoft on Next Version of Windows [July 1, 2011]
Qualcomm Incorporated (NASDAQ: QCOM) announced today that its upcoming award-winning Snapdragon™ family of smart mobile processors, including the MSM8960™ with integrated 3G/LTE modem, is designed to power devices running the next version of Windows. The companies’ collaboration continues to address the converging and fast-changing mobile computing landscape, and Qualcomm’s Snapdragon family of dual-core and quad-core processors will enable optimal computing performance, extended battery life and connectivity, and top-notch graphics and multimedia in devices.
“Qualcomm and Microsoft have a long and productive history of collaborationfocused on driving innovation forward, and we are pleased to be among the leaders of the next evolution of mobile computing,” said Luis Pineda, senior vice president of product management, computing and consumer products at Qualcomm. “Our upcoming family of Snapdragon processors is intelligently integrated, optimized for mobile and built smarter, making it the ideal processor to address consumers’ growing demands for new, innovative experiences and usage scenarios that we believe will be delivered by the next version of Windows.”
The first processor in the Snapdragon family to power devices using the next version of Windows will be the MSM8960, which is sampling this month, followed by the quad-core Snapdragon APQ8064™, which is anticipated to sample in early 2012. Qualcomm has built its Snapdragon family of mobile processors from the ground up to deliver enhanced power efficiency for devices running the next version of Windows. The MSM8960 from the Snapdragon family of mobile processors provides the first dual-core solution with an integrated multi-mode 3G/LTE modem and is designed to meet the multi-tasking requirements of the next version of Windows. The Snapdragon family of mobile processors will include dual and quad asynchronous CPU cores that can be independently controlled to deliver maximum performance at maximum efficiency.
“Windows 8 will enable customers to have the flexibility, connectivity and power that they expect from Windows today with new, touch-only devices like tablets. This will require high-performing, low-power processors like those from Qualcomm, with features like 3G and 4G wireless wide area network (WWAN) connectivity,” said Mike Angiulo, corporate vice president of Windows planning, hardware and PC ecosystem. “We collaborate with Qualcomm because Snapdragon-powered devices will help Windows 8 consumers experience more out of their Windows device and enable hardware manufacturers to try exciting new PC designs.”
Qualcomm will be showcasing the latest Snapdragon-powered tablets and smartphones at COMPUTEX TAIPEI 2011. For more information on Snapdragon processors, please visit www.qualcomm.com/snapdragon.
Qualcomm Atheros Announces Highly Integrated Connectivity Solution for Superior Performance in Smartphones and Tablets [May 31, 2011]
WCN3660 Combo Chip Brings Dual-band Wi-Fi, Bluetooth and FM Radio Connectivity to Qualcomm’s 28nm Snapdragon Family of Mobile Processors
Qualcomm Atheros Inc., the networking and connectivity subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), today announced it has begun sampling its new WCN3660 combo chip, which is designed to bring expanded connectivity options to the Qualcomm Snapdragon™ family of mobile processors. Optimized for use in smartphone and tablet devices, the WCN3660 supports an extensive suite of advanced Wi-Fi connectivity options with multiple Wi-Fi standards. The WCN3660 chip also supports Bluetooth 3.0 and Bluetooth 4.0 and the worldwide FM radio frequency band. Designed to interface with Qualcomm’s 28nm Snapdragon mobile processors, the new WCN3660 is a highly integrated solution, enabling customers to provide enhanced connectivity in mobile devices, while reducing the board area required for Wi-Fi, Bluetooth® and FM radio support by up to 50 percentover existing solutions.
“With the launch of the WCN3660, Qualcomm Atheros is demonstrating its commitment to provide an extensive connectivity portfolio of discrete, combo and integrated platform solutions to our smartphone and tablet customers,” said Amir Faintuch, senior vice president and general manager, consumer business unit, Qualcomm Atheros. “Qualcomm Atheros is pleased to help enable a new generation of mobile devices that connect users to the growing array of must-have social, media and cloud applications.”
The WCN3660 chip features single-stream, 802.11n with dual-band (2.4 GHz and 5 GHz) operation to enhance mobile wireless multimedia applications. The chip also supports mobile hotspot functionality for up to 14 clients with industry standards-based Wi-Fi Direct™ for peer-to-peer wireless connections without an access point present. The WCN3660 also will support the emerging Wi-Fi Display™ standard for streaming video directly from a smartphone or tablet to a Wi-Fi-enabled display or television.
The WCN3660 chip has an integrated dual-band power amplifier, transmit antenna switch and on-chip matching circuit, which allows the chip to meet the most stringent carrier requirements while minimizing solution size and power consumption. Bluetooth standards supported by the WCN3660 chip include high-speed Bluetooth 3.0 for audio streaming and device connectivity, and low-power Bluetooth 4.0, which is designed to work with low-power sensors, health monitoring devices and other low data-rate applications. The FM radio capabilities of the WCN3660 include support for both FM receiver and transceiver functionality; worldwide FM band support (76 to 108 MHz); RDS support for Europe and RBDS support for the U.S.; autonomous search, seek and manual tuning; and active noise cancellation.
The WCN3660 chip is compatible and directly interfaces with Snapdragon devices manufactured in the 28nm process, including the MSM8960™, MSM8270™, MSM8x30™ and APQ8064™. It uses a fully calibrated, wafer-level package smaller than 15mm-squared for direct mounting to a PCB for ease of design and implementation. The WCN3660’s small size and low power consumption in both active and standby modes help provide excellent battery life in mobile devices. To minimize interference and provide high LTE data throughput and optimal audio quality, the WCN3660 interfaces directly with the centralized coexistence manager in the Snapdragon device to provide real-time, intelligent packet arbitration and scheduling, providing an LTE/ISM coexistence solution that is optimized beyond the capabilities of standard filtering approaches.
“Qualcomm Atheros is utilizing its systems expertise to deliver a highly innovative and integrated architecture for connectivity solutions in smartphones and tablets,” said David Favreau, vice president of product management, Qualcomm Atheros. “The new WCN3660 combo chip with the Qualcomm Snapdragon mobile processors provides a powerful solution for always-connected mobile devices that support WAN, WLAN and WPAN connections.”
The WCN3660 is optimized to work with a broad range of mobile operating systems including Android, next-generation Windows and Windows Phone, Palm® WebOS™ and QNX®. Samples of the WCN3660 chip are available now, with a commercial release scheduled for late 2011.
QDevNet | QDSP Access Program – Multimedia Optimization [March 23, 2011]
Qualcomm is helping device manufacturers to differentiate their smartphone and tablet offerings by providing them the tools, documentation and sample code to enable them to optimize their multimedia solutions running on our hardware. Device manufacturers can augment or modify the multimedia suite with their own features, or work with independent software vendors (ISVs) to customize their optimizations for execution on Qualcomm chipset audio-video acceleration hardware.
We will be making tools, documentation and sample code available for the following chipsets:
- MSM8x60™
- MSM8960™
- MSM8270™
- MXM8x55™
- MSM7x30™
- MSM7x27™
Qualcomm’s DSP Access Program Debuts [March 22, 2011]
Program Enables Manufacturers (OEMs) and Independent Software Vendors (ISVs) to Optimize Multimedia Solutions Utilizing Qualcomm Audio and Video Acceleration Hardware
… Both OEMs and ISVs can optimize the features and performance of their multimedia software for execution on Qualcomm chipset audio-video acceleration hardware. Qualcomm will offer software development tools that the OEM or ISV can utilize to compile (C/C++) or hand-code (assembly) their proprietary algorithms on Qualcomm’s optimized audio-video processor architectures. These tools are provided with training and support documentation to assist OEMs and ISVs with their audio/video programming on supported chipsets. Additional details on the Qualcomm Developer Network DSP Access Program are available on the Qualcomm Developer Network (http://developer.qualcomm.com/multimedia). …
Dual Cores—Is Anyone Really taking Advantage of Them? [By Liat Ben-Zur, July 8, 2011]
I recently spoke with Kevin Kwang of ZD Net Asia to discuss the state of mobile multi-core processors. I pointed out that while it’s exciting to see powerful, dual-core Snapdragon™ processors commercially available (in products like the HTC EVO™ 3D and HP TouchPad), if developers aren’t coding their applications with distinct APIs that take advantage of multiple cores, the power of the hardware is often underutilized.
ZDNet Asia: Lack of Software Expertise Dampens Multicore Use
The reality is that this technology trend of multi-cores can be somewhat confusing for most developers. Most are writing downloadable applications, which are only able to take advantage of the HLOS APIs exposed by the platform provider. Most developers are just not exposed to multiple core technology via the standard HLOS API sets that they use every day to build their applications.
Qualcomm recognizes this, and we’re spending a lot of time helping to bridge the gap between what the technology under the hood has the capability of doing with the actual user experiences that developers enable. We want to help expose the power of the system solution, help connect the dots between low-level hardware, high-level software and high-level apps. Qualcomm is focusing on heterogeneous multi processing [or asynchronous SMP, see earlier] as opposed to SMP which means the system can be extremely optimized based on the load. Of course this furthers the need for developers to understand how to take advantage of this flexibility. That’s why we spend so much time working with developers to optimize things like multimedia performance today.
For example, Qualcomm and its subsidiary Qualcomm Innovation Center, Inc. (QuIC) are investing more energy into middleware and web application frameworks that distribute loading of heavy tasks like WebKit, V8 and HTML5 features. Since roughly 70% of web pages are images, we have been working to make image decoding in WebKit to be asynchronousand multi-threaded (optimized for dual-core computing). In addition, Qualcomm works closely with many HLOS providers to make sure that effective APIs are being exposed that take advantage of the parallel processing capabilities of multiple cores.
Qualcomm and QuIC are also investing in optimizing LLVM and the relevant runtimes such as Android Renderscript today and longer term for OpenCL and Google’s PNaCL to better take advantage of our multi-core hardware.
The real differentiation for Qualcomm comes in how we enable the developer community to take advantage of our processors. We’re beyond simply marketing the “speeds and feeds” of our hardware specs. Qualcomm’s real differentiation comes in how we’re enabling the community to take advantage of all the possibilities of true mobile computing power.
MobileBeat Sponsor: What Qualcomm is doing for consumer [July 12, 2011]
At the 2011 MobileBeat conference, Qualcomm vice president of product management Raj Talluri discusses the chip maker’s focus on benefiting the end consumer.
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What is the biggest challenge for Qualcomm in engaging the consumer?
For Qualcomm, to launch a product that the end consumer can enjoy, we must work with a laundry list of people. Using mobile payments as an example, we spend our time interacting with partners like Google that create secure operating systems. Next we work with the operator to launch the system. We engage service providers like Paypal or Citybank to enable financial transactions. And we collaborate with phone makers like HTC to launch the app on their phone. There is a lot of plumbing that we take care of before it can reach the consumer. We create the machine.
Today, 3G is pretty widespread, but what are you doing to move the needle toward 4G?
We launched the first 4G phone, the HTC Thunderbolt on Verizon, so we have the best 4G solution out there today. We focus on how to integrate, how to pull all these aspects together onto one chip. Put it together and you get lower costs, better power. We announced our integrated 4G plus apps processor called 8960, which will support Windows 8. The next generation of 4G phones that will come out in the first half of next year will all be using integrated 4G plus apps processor.
A theme of this year’s MobileBeat is mobile payments. How is Qualcomm working within this new sub-industry?
The issue with financial transactions on mobile is the limit on how much money you can move, given security parameters. We are spending time at Qualcomm to build an infrastructure that secures financial payments and lifts the limit. The infrastructure includes hardware inside the processor and software that allows applications to run inside a secure environment, which is authenticated with by a key mechanism. You’ll see products late this year or early next.
Are you partnering with anyone exciting for the consumer?
Scalado, a European company, came up with a really exciting technology that processes images in the JPEG domain very fast. We built the hardware inside our developer platform, Snapdragon, to take pictures at high speeds and compress them into the perfect shot. Scalado then built their application to complements our hardware. The app allows the user to choose a face from those high speed-taken photos and layers it smoothly on your end picture. It’s a total solution for mobile picture taking.
Qualcomm’s new partnership with Nokia
Follow-up:
Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
Note: The “affordable” Nokia Lumia 710 is the one produced by Compal (the 800 is by Nokia itself). Snapdragon S2 MSM8255 @ 1.4GHz is used in both models.
From being an enemy to being a partner [China Daily, Aug 4, 2011]
Paul Jacobs, chairman and chief executive officer of Qualcomm Inc, said the biggest challenge for him since he took over the company in 2005 was to turn Qualcomm from an enemy disliked by many industry players to a popular and amiable partner.
The company, which was founded by his father, Irwin Jacobs, in the United States city of San Diego in 1985, had been known for providing support for a digital wireless technology named Code Division Multiple Access (CDMA).
Unlike his father, who closely focused on CDMA technology, the son has a much broader vision and he strongly believes in the upcoming mobile Internet, in which cell phones are going to be the devices that everybody uses and connects to the Internet.
The idea has driven Jacobs junior to expand his father’s business into two major parts – mobile phone chipset production and patent licensing. The patent licensing includes CDMA technology and European-adopted technology Wideband Code Division Multiple Access (WCDMA).
Jacobs said he has witnessed some critical changes in the past six years. Instead of being caught up in lawsuits concerning intellectual rights, which used to be a common occurrence, companies have begun to regard Qualcomm as a good partner.
“Partnership was the thing we were missing,” he said in an exclusive interview with China Daily. It was great that Qualcomm had been known for two things – innovation and execution– because the company would come up with new things and would deliver qualified chips on time.
However, many companies didn’t like Qualcomm because it imposed high intellectual property royalties on its products. “They felt like they were our hostages. They didn’t like us. They resented us,” Jacobs recalled.
So in the first all-hands meeting after the son took the helm in 2005, he got up and said: “We are going to be known for three things – innovation, execution, and partnership.”
The company seemed to benefit from the decision and win back partners. Qualcomm and Nokia Corp, the world’s biggest mobile phone maker by volume, had fought for years over intellectual property disputessince Jacobs started to act as CEO.
Now the two companies have settled the lawsuits and are working together in San Diego to develop Nokia’s first smart phone running on a Windows platform.
Nokia Corp’s chief executive officer, Stephen Elop, said Qualcomm would be “an important partner” as his company is about to enter the Windows phone era.
“But Nokia still has a general strategy that we would like to have multiple partners for critical components,” Elop said at the Nokia Connection 2011 event in Singapore in June.
Jacobs said he is “very excited about that opportunity”, as Nokia eventually paved the way to adopt Qualcomm’s chips. “Our relationships are good and I think they will be even better when the first batch of Nokia phones starts to come out.”
Currently, all nine Windows phone models in the world’s markets are powered by Qualcomm’s Snapdragon chips, said the company.
“Qualcomm has the lead position on Windows Phone and it will take its competitors time to get up to speed on that operating system,” Jon Erensen, research director of Gartner’s mobile handset and consumer electronic semiconductors, wrote in an email to China Daily.
Qualcomm also sees good partnerships growing in the Chinese market, as China contributed the biggest revenue share of 29 percent in the company’s 2010 fiscal year, surpassing South Korea.
In China, the most important strategic alliance for Qualcomm is China Telecom Corp Ltd, the smallest telecom carrier of the country. The operator took the 3G license in 2009and runs a CDMA network in China.
China’s CDMA industry chain has flourished since 2009. Wang Xiaochu, general manager of China Telecom Corp Ltd, said the toughest time for China’s CDMA terminal industry chain had passed, since the market volume grew to 41.9 million units in 2010 from 7.67 million mobile phones in 2008.
China Telecom expects to sell more than 60 million CDMA mobile phones in 2011 and, by mid-June, about 25 million units had already been shipped.
“China Telecom is really where the center of the CDMA universe is now. It used to be more North American focused. Now I think it’s much more about China and Asia,” Jacobs said.
Qualcomm could be one of the companies that benefits most from China’s booming CDMA industry, since the company dominates the world’s CDMA chip market.
Meanwhile, the company has also cooperated with China Unicom to help produce WCDMA handsets.
Qualcomm’s relationship with China Mobile Ltd, the world’s biggest telecom carrier with more than 600 million subscribers, was relatively weak in the past. China Mobile adopted GSM technology in the 2G era and home-grown TD-SCDMA technology in the 3G era. Qualcomm had few products supporting these standards.
But Jacobs said his company’s latest chips, such as dual-core MSM 8960, are about to support various international telecommunication standards, including TD-LTE technology, which China Mobile is actively promoting.
Since China is now the world’s biggest mobile phone production country and mobile phone market, Qualcomm would really like to build up its partnerships with Chinese carriers and mobile phone makers here, the CEO added.
Wang Yanhui, secretary-general of the China Mobile Phone Alliance, said Qualcomm had signed patent licensing agreements with more than 50 mainland handset manufacturers and is setting up a research and development team of roughly 1,000 people in Shanghai.
Domestic handset makers, such as Huawei Technologies Co Ltd and ZTE Corp, are all in good relationships with Qualcomm. Jacobs expected these Chinese companies to achieve a similar success with South Korea companies such as LG Corp and Samsung Electronics Co Ltd.
Jacobs said it was very interesting in China that because China issued 3G licenses relatively later than other countries, Chinese mobile phone makers had built up an export market first.
“Then they come back to China’s 3G market with rich experience. That’s going to help them to achieve a greater success.”
In addition to providing high-end chips, which run at a fast speed and have rich functionality, Qualcomm also focuses on low-end mobile chips aimed for the mass market.
“We are driving the price down at that low endto get the mass market smart phone because we really believe that providing mobile broadband very widely to a lot of people is important, not just because of the good business for us, but because it also improves people’s lives,” he added.
Qualcomm’s move to further cut the low-end mobile phone chips could apply more pressure on some Taiwan-based chip makers, such as MediaTek Inc, but the hundreds of small- and medium-sized mobile phone manufacturers in China would benefit from the competition.
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Qualcomm’s global annual revenue rose to $11 billion in fiscal year 2010 from $7.53 billion in 2006. The company shipped 207 million MSM chips in fiscal year 2006, and the figure increased to 399 million in fiscal year 2010.
Qualcomm Signs MOU with China’s Ministry of Information Industry for CDMA [Dec 4, 2000]
The MOU confirms MII’s support of Qualcomm’s Framework Agreement with China Unicom dated January 28, 2000, pursuant to cooperation between China and Qualcomm in developing CDMA technologies. This MOU also supports the deployment in China of a nationwide network based on CDMA technology with continued migration to advanced CDMA technology supporting higher data rates. With over 70 million mobile communications subscribers, China has become the second-largest and fastest-growing mobile market in the world. Qualcomm’s MOU with MII has laid down the foundation of long-term cooperation between Qualcomm and China’s information industry.
Qualcomm Announces Signing of Commercial License for CDMA Network Products with Huawei Technologies [Nov 1, 2001]
Under the terms of the royalty-bearing license agreement, Qualcomm has granted Huawei a license under Qualcomm’s CDMA patent portfolio to develop, manufacture and sell cdmaOne™ and third-generation (3G) CDMA2000 1X/1xEV network equipment. The license grants Huawei the right to use Qualcomm’s patented technology and chipsets to make and sell cdmaOne and CDMA2000 1X equipment in China and worldwide.
Qualcomm Enters into CDMA Subscriber Unit and Infrastructure License Agreements with 11 Chinese Manufacturers [Jan 23, 2002]
… making a total of 17 domestic Chinese telecommunications equipment manufacturers that are now licensed by Qualcomm. Under the terms of the worldwide royalty-bearing license agreements, Qualcomm has granted these Chinese manufacturers licenses under Qualcomm’s CDMA patent portfolio to develop, manufacture and sell cdmaOne™ and third-generation (3G) CDMA2000 1X/1xEV-DO subscriber unit and/or infrastructure equipment.
China Unicom Announces the Signing of a Detailed Agreement with China Telecom on the Disposal of its CDMA Business [July 28, 2008]
Previously, on 2 June 2008, Unicom announced that it had entered into a CDMA Business Framework Agreement with China Telecom. On that same day, Unicom announced that it planned to merge with China Netcom Group Corporation (Hong Kong) Limited (“Netcom”) (HKSE: 0906, NYSE: CN).
The total consideration, payable in cash to Unicom by China Telecom, remains unchanged at RMB43.8 billion (approximately HK$50.1 billion [US$6.3B]) and Unicom expects to realise an estimated net gain before tax of approximately RMB37.6 billion (approximately HK$42.9 billion). The net proceeds from the disposal are expected to be used by Unicom for the expansion of its GSM network coverage, the improvement of GSM customer service and the enhancement of IT support systems and platforms for value-added services, in order to lay a solid foundation for the introduction of 3G services. The net proceeds will also fund the Unicom’s working capital and other general corporate purposes.
Upon completion of the Transaction, Unicom will focus on the operation of its GSM network and prepare for the introduction of 3G services. As of 30 June 2008, Unicom had 127.6 million GSM subscribers and 43.17 million CDMA subscribers. As part of the Transaction, 29.3% of Unicom’s employees will be transferred to China Telecom.
After that restructuring – however – Qualcomm had no China Telecom related press releases at all showing clearly that the company’s focus moved elsewhere on the China market (CDMA/EV-DO tech. manufacturing or other technologies), e.g. ZTE to Develop CDMA2000 Femtocells Based on Qualcomm System on Chip Solutions [March 23, 2010] or Qualcomm Now Demonstrating Products Based on LTE TDD Technology [Sept 8, 2010].
The Changes in the Nokia relationship
– Qualcomm Initiates Patent Infringement Proceedings in the UK against Nokia [May 24, 2006]
– Qualcomm Files Complaint Against Nokia with International Trade Commission [June 12, 2006]
– Nokia’s Announced Plan to Ramp Down its CDMA2000 R&D and Manufacturing Will Not Impede the Continued Growth of CDMA2000 [June 23, 2006]
– Qualcomm Responds to Nokia’s Latest Maneuver to Delay Judicial Determinations that Nokia’s GSM Handsets Infringe Qualcomm’s Patents [March 20, 2007]
– Qualcomm Files Additional GSM Patent Infringement Suits Against Nokia [April 3, 2007]
– Qualcomm Files Arbitration Demand Against Nokia to Resolve Dispute Over License Agreement [April 5, 2007]
– Nokia and Qualcomm Enter Into a New Agreement [July 23, 2008]
Companies Agree to Settle All Litigation
Nokia (NYSE: NOK) and Qualcomm (Nasdaq: QCOM) today announced that they have entered into a new agreement covering various standards including GSM, EDGE, CDMA, WCDMA, HSDPA, OFDM, WiMAX, LTE and other technologies. The agreement will result in settlement of all litigation between the companies, including the withdrawal by Nokia of its complaint to the European Commission.
Under the terms of the new 15-year agreement, Nokia has been granted a license under all Qualcomm’s patents for use in Nokia mobile devices and Nokia Siemens Networks infrastructure equipment. Further, Nokia has agreed not to use any of its patents directly against Qualcomm, enabling Qualcomm to integrate Nokia’s technology into Qualcomm’s chipsets. The financial structure of the settlement includes an up-front payment and on-going royalties payable to Qualcomm. Nokia has agreed to assign ownership of a number of patents to Qualcomm, including patents declared as essential to WCDMA, GSM and OFDMA. The specific terms are confidential.
“We believe that this agreement is positive for the industry, enabling the market to benefit from innovation and new technologies,” said Olli-Pekka Kallasvuo, CEO of Nokia Corporation. “The positive financial impact of this agreement is within Nokia’s original expectations and fully reflects our leading intellectual property and market positions.”
“I’m very pleased that we have come to this important agreement,” said Dr. Paul E. Jacobs, CEO of Qualcomm. “The terms of the new license agreement, including the financial and other value provided to Qualcomm, reflect our strong intellectual property position across many current and future generation technologies. This agreement paves the way for enhanced opportunities between the companies in a number of areas.”
Nokia and Qualcomm Plan to Develop Advanced Mobile Devices [Feb 19, 2009]
Nokia and Qualcomm Incorporated (Nasdaq: QCOM) today announced that the two companies are planning to work together to develop advanced UMTS mobile devices, initially for North America. The companies intend for the devices to be based on S60 software on Symbian OS, the world’s most used software for smartphones, and utilize Qualcomm’s advanced Mobile Station Modem™ (MSM™) MSM7xxx-series and MSM8xxx-series chipsets for cutting-edge processing performance and ubiquitous mobile broadband capabilities. The first mobile devices based on this collaboration would be expected to launch in mid-2010 and be compatible with the forthcoming Symbian Foundation platform.
“Nokia is very pleased to be in discussions with Qualcomm around designing mobile devices that can benefit from the high level of integration found on MSM chipsets,” said Kai Oistamo, executive vice president, Devices, Nokia. “We are eager to demonstrate to the industry the possibilities that exist when innovative and open software is combined with advanced hardware solutions.”
“Nokia and Qualcomm are leaders in advanced wireless technologies, and this new level of cooperation would bring exceptional leaps in mobile performance to people around the world,” said Steve Mollenkopf, executive vice president of Qualcomm and president of Qualcomm CDMA Technologies. “We are very excited about the possibility of the substantial synergies between S60 software and MSM chipsets.”
Qualcomm Innovation Center Joins the Symbian Foundation [Oct 29, 2009]
Qualcomm Innovation Center, Inc. (QuIC) and the Symbian Foundation today announced that QuIC, a wholly-owned subsidiary of Qualcomm Incorporated, has joined the Symbian Foundation and has been appointed to the Symbian Foundation board of directors. QuIC will support the Symbian Foundation with active participation on the board of directors and each of the four councils that govern the development of the Symbian platform.
QuIC’s charter is to focus on optimizing open source software for use with Qualcomm technology. QuIC brings to the Symbian Foundation a wealth of knowledge and expertise in open source and, as a Symbian Foundation board member, QuIC is committed to working with its fellow board members for Symbian’s continued commercial success. QuIC joins wireless operators AT&T, Vodafone and NTT DOCOMO; silicon providers ST Microelectronics NV and Texas Instruments; and handset manufacturers Samsung, Sony Ericsson and Nokia on the Symbian Foundation board.
The Symbian platform comprises a complete, open source mobile operating system, user interfaces, middleware and key mobile applications used in more than 300 million smartphone devices worldwide. It includes the critical software elements a manufacturer or operator needs to build a mobile device. Symbian was built for mobile and enables mobile developers to use open SDKs to create compelling mobile applications that take full advantage of all Symbian-based handsets.
“QuIC joining the Symbian Foundation and the Symbian Foundation board demonstrates our commitment to provide expertise and to optimize technology with the Symbian platform,” said Rob Chandhok, president of QuIC. “High-level operating systems offer the potential to unleash tremendous innovation and we are excited to help advance that process on the Symbian platform. Working as part of the Symbian Foundation, QuIC looks forward to participating in technology innovation in areas such as multi-core CPU support, Web browser and application enhancement, and CDMA and LTE support.”
“The Symbian Foundation welcomes QuIC, whose membership and board participation brings us significant wireless technology expertise and whose leadership will act as an important catalyst for the growth of the Symbian ecosystem,” said Lee Williams, executive director of the Symbian Foundation. “On behalf of the Symbian Foundation board, we look forward to collaboratively evolving and rapidly expanding the Symbian open source software platform with QuIC.”
Qualcomm, HP, HTC and Nokia Executives to Keynote at Uplinq 2011 [April 28, 2011]
Qualcomm Incorporated (Nasdaq: QCOM), the leading developer and innovator of 3G and next-generation wireless technologies, products and services, today announced the general session keynote speakers for the Uplinq® 2011 conference, hosted by Qualcomm on June 1-2 at the Manchester Grand Hyatt in San Diego. Speakers will include Dr. Paul E. Jacobs, chairman and CEO of Qualcomm, Jon Rubinstein, senior vice president and general manager, Palm Global Business Unit, Hewlett-Packard Company, Peter Chou, CEO of HTC and Stephen Elop, CEO of Nokia.
Dr. Paul E. Jacobs will open the conference on June 1 with his keynote, “Mobile Computing: The Next Great Frontier,” which will focus on the continuing evolution of mobile and expanding opportunities for developers to take the mobile experience to new levels. In addition, Dr. Jacobs will share insights about how advances in mobile computing and other technology enablers are breaking down barriers for developers and empowering them to change the lives of people everywhere. HP’s Jon Rubinstein will follow Dr. Jacobs with a fireside chat on the opening day of Uplinq.
On June 2, the second day of Uplinq, HTC’s Peter Chou will give the opening keynote. Rounding out this lineup of wireless industry leaders will be Nokia’s Stephen Elop who will give the second keynote on Day Two of the conference.
Key message: transition from device-to-device battle to ecosystem-to-ecosystem battle
Uplinq 2011: Nokia Stephen Elop Keynote Highlights [June 17, 2011]
The Uplinq Daily Show on Qualcomm LIVE! Interview with Nokia’s Stephen Elop [June 2, 2011]
Stephen Elop’s keynote at Qualcomm’s Uplinq [June 10, 2011]
… There is an opportunity for a third and competitive ecosystem to emerge. …
It is not just the device, or the software on that device. These ecosystems that I described are so much more than what you are holding in your hand. Nokia will be contributing mapping, navigation and various location-based services… and you know what… all the manufacturers of Windows Phone will be taking advantage of that… I want HTC and Samsung to be successful with Windows Phone because our principal competitor is not each other, but Android. So we are contributing service elements for the benefit of everyone in the ecosystem.
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Equally, Microsoft is contributing a number of services and capabilities… for example: Bing, AdCenter, Xbox, Office productivity experience, unified communications (voice, video etc.) You will have heard about the acquisition of Skype ten days ago, clearly that will be part of the Windows Phone ecosystem.
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Parts of the ecosystem, as well, are the chipset and other hardware contributors. Which is why Qualcomm, ourselves, Microsoft, are all working together to deliver the best experiences for this ecosystem.
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How do we take the ecosystem beyond the mobile experience? We believe that, fundamentally, we are just at the beginning of the mobile revolution. The mobile platform, with a variety of sensors and capabilities associated with a device, is giving opportunities to create entirely new and extended experiences that are only possible on that mobile device. So we are only at the beginning of mobility and have an opportunity to extend the ecosystem in different directions to make that even more compelling.
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Of course, this ecosystem is not just about mobility and the smartphone, it is also about tablets, it’s about television sets, gaming platforms, automobiles and all the different places where people expect to have a fully connected digital experience.
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And so we at Nokia definitely recognise the importance of delivering on this broader promise of the larger connected digital experience.
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Perhaps the first and most notable of these today relates to tablets. So there’s a lot of activity and hype about tablets in the marketplace. But the market conditions are not yet optimised… Say there are 201 tablets being sold today, only one of them is being sold out a furious rate… and being very successful. The other 200 tablets… are not really landing with consumers. For Nokia, when I get asked about our tablets strategy, the first thing I say is that I don’t just want to be tablets number 202. Because, really, if we cant differentiate from that pack… then we’re not going to be successful. So as we look at it, we believe we have to do something that is fundamentally differentiated. And we have some options to do that, given our market penetration, our strengths in emerging markets… so watch this space, you will see some interesting things.
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We do have the ability to reach out to very large numbers of well identified consumers. With our existing smartphone operating system we have, today, over 200 million registered users, 60 million of whom are active in our apps and store environment on a [rolling] thirty day basis. … Around the world we have tremendous reach. It is today that we are adding 140,000 new registered users [every day]… and they are downloading 5 million items a day [now 6 million]
Now part of the reason, in many parts of the world, that this has been attractive is because of the focus we have had on monetisation enablers. I mentioned earlier the operator billing relationships – we are able to measure the uplift for developers in areas where there is operating billing, compared to those where there is not. You get a three and half times uplift in the volume of money you can make when we have an operating billing relationship. The reason is simple… it is much easier for consumers to just click the button.
A lot of other things we are doing for developers: removing the registration fees to participate in Windows Phone development, all sorts of thing to make it easier to publish and distribute your application. We are also hoping you will recognise the extended opportunity, even beyond Windows Phone, to monetise your application on other platforms [Symbian, Series 40] that reach into China, India and Russia.
Nokia picks Qualcomm for Windows phone, seeks others [Reuters, May 20, 2011]
Nokia said on Friday it was negotiating with several chipset suppliers for its future Windows Phone models after deciding to use Qualcomm in its first smartphones using Microsoft’s software.
Nokia announced in February it would use Microsoft’s Windows Phone software in all of its smartphones.
Microsoft Windows Phone operating system (OS) is available only on Qualcomm’s chips, but the U.S. software giant has said it was expanding the supplier base.
“The first Nokias based on Windows Phone will have the Qualcomm chipset,” said a Nokia spokesman.
“Our aim is to build a vibrant ecosystem around Nokia and the Windows Phone OS and with that intent we are naturally continuing discussions with a number of chipset suppliers for our futureproduct portfolio,” he said.
He said one of the companies involved in the talks was ST-Ericsson.
Nokia To Use ST-Ericsson Chips For Windows Phone 8 Handsets [May 19, 2011]
In an interview at STMicroelectronics’ annual Analyst Day, [Carlo] Bozotti [the Chief Executive of the European semiconductor maker] told Forbes that ST-Ericsson will be one of two chip suppliers for Nokia’s upcoming Windows Phones.
…
The first ST-Ericsson chipset that will appear in a Nokia Windows Phone is the U8500, a sophisticated dual-core system-on-a-chip that has been favorably compared to Qualcomm’s Snapdragon line because it offers multiple wireless technologies like Wi-Fi, Bluetooth, GPS and a fast, built-in HSPA+ modem, all in a compact format. Some later Nokia Windows Phones – the company has previously said it is planning to release 12 Windows Phone devices over the course of 2012 – will run on future versions of the U8500, said Bozotti.
The 5-years long experience of close partnership with Microsoft
– Microsoft and Qualcomm to Revolutionize the Next Generation of Smartphones [May 4, 2006]
– Qualcomm’s Collaboration with Microsoft Reshapes the Smartphone Market [Oct 23, 2007]
– Qualcomm [Snapdragon] Powers Next-Generation Windows Phones [Windows Mobile 6.5] Launching Around the Globe [Oct, 2009]
– Qualcomm Becomes the First Chipset Company to Support Microsoft Windows® Phone 7 Series [Feb 15, 2010]
The Company is working with Microsoft and multiple device manufacturers on smartphones powered by its Snapdragon™ platforms and running Windows Phone 7 Series software, currently scheduled to begin launching in time for the 2010 holiday season. Snapdragon chipsets integrate high-performance, custom CPUs with 3G and powerful multimedia capabilities in a single chip.
The latest version of Windows Phone software, announced today, is distinguished by its smart design and delivery of truly integrated experiences. Combining the capabilities of Windows Phone 7 Series software and Qualcomm’s industry-leading chipset solutions will enable a new generation of devices that redefine the possibilities of mobile experiences.
“People’s lives are not a set of discrete tasks and their phones should not be either. Windows Phone 7 Series software offers a fresh approach that integrates the Web, applications and content and brings new services such as Zune and Xbox LIVE to the phone for the first time,” said Andy Lees, senior vice president, Microsoft. “We’ve worked closely with Qualcomm on Windows Phone 7 Series software and Qualcomm’s Snapdragon chipsets are an integral partof bringing to life the rich, integrated experiences on a Windows Phone in a way that conserves battery life and provides always-on connectivity.”
“Qualcomm has a long history of working closely with Microsoft on Windows Phone, and we are continuing this collaboration to support the launches this year of exciting new Windows Phone 7 Series devices based on our Snapdragon chipsets,” said Steve Mollenkopf, executive vice president of Qualcomm and president of Qualcomm CDMA Technologies. “We are very excited about the next generation of devices that will leverage the synergy of our highly integrated system on a chip solutions and Microsoft’s Windows Phone 7 Series software.”
Microsoft Tellme cloud service for WP7 ‘Mango’ and other systems
Microsoft Tellme Vision for Future Interactions [Aug 9, 2011]
Four Reasons We’ll Love Talking to Our TVs [Zig Serafin, General Manager, Microsoft Tellme, Aug 9, 2011]
Microsoft is making big bets on speech NUI. Microsoft Tellme is driving that forward, powering the speech experiences in Kinect for Xbox 360, Windows Phone, Bing Mobile and Microsoft Tellme IVR. Because speech fits well with NUI across devices of all screen sizes, Microsoft Tellme is truly at the center of the NUI evolution.
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In developing the speech NUI, we’ve designed the Microsoft Tellme speech service as a system that continuously learns and adapts. The more you use it, the more it learns and improves — we hope meeting and often exceeding your expectations. It continually gets smarter through a natural feedback loop that spans mobile, entertainment, customer care and other interactions. It learns from the great diversity of ways people speak across these interactions. The Microsoft Tellme speech service currently processes more than 11 billion voice interactions a year; each one helping to improve the service and, along with it, your experience. It’s the ultimate crowd-sourcing example.
That the Microsoft Tellme speech service gets better with each interaction is important. But that’s not the coolest thing about the future of speech. We aspire to deliver services that are just as natural and easy as human conversation. We see a future where the service will know you: know your intent, your social and business connections, your likes and dislikes, your privacy preferences, and the things that define the context that’s important to you. The result will be a speech NUI service that helps you accomplish everyday tasks in a more natural and conversational manner. This service will simplify tasks that used to be tedious or impossible on a TV or other device, by combining an understanding of language and intent with a deep knowledge of you, the user. We envision a future where we build on the experiences we deliver today with Kinect for Xbox 360, Windows Phone, or Bing for iPad or iPhone apps, by enhancing the speech NUI experience to understand more layers of context: what you are doing, where you are doing it, the kinds of devices you are using and your historical preferences. Because this is a cloud-based service, your interactions will be able to persist over time, enabling you to pick up where you left off, regardless of what device you may be using. That is a pretty exciting future, and one where your TV experience will be as helpful and intuitive as it is natural today with Kinect for Xbox 360. In other words, you may never have to see another remote control on your coffee table again!
Look who’s talking: Speech in Mango [Bill Pardi, senior consumer writer in Windows Phone Engineering, Aug 3, 2011]
On a recent run around town with my wife to grab dinner and pick up one of the kids, a text message came in from my son. Not an unusual event in itself, but what made this message interesting is that my phone read it aloud to me — and I replied back with my voice.
Meet Voice-to-text, a new hands-free messaging feature coming this fall in Mangoand one that’s quickly become a personal favorite. And after seeing it in action on my test phone on our drive, my wife looked at me and said, “I want that for my car.”
Voice-to-text works for both text and instant messages, and it’s handy even when you’re not driving since it can slash the time you spend typing—a good thing at times even considering the fantastic keyboardon Windows Phone.
But the feature really shines when being hands-free is a necessity, like when I’m driving. My car has Bluetooth built in, and my Windows Phone is paired with it. When I’m driving and a message comes in, Windows Phone uses the Bluetooth connection and car’s sound system to narrate the message and record my response (pausing and resuming music or the radio if needed). The “conversation” goes something like this:
WP: [music pauses]You have a text message from Cody Pardi. You can say read it or ignore.
Me: Read it.
WP: “When will you be home?” You can say reply, call or I’m done.
Me: Reply.
WP: Say your message.
Me: “In about 20 minutes.”
WP: [The phone transcribes and repeats the message] You can say send, try again, or I’m done.
Me: Send. [music resumes]My initial thought when I used it for the first time was “this is a game changer” because it felt natural to use while driving without being a distraction. And it all just worked. In fact, I was so impressed with the technology I decided to sit down with Alex Perez Avila, a program manager for many of the voice features in Windows Phone, to get an inside look at how it all happens.
Speech dialog box
Alex works in the Microsoft Tellme team, which develops the voice recognition and text-to-speech technology found in a growing number of Microsoft products including Office, Windows, and Xbox. He told me that competing smartphones are adding some voice features, mostly for existing phone options. Alex and his team, meanwhile, wanted to create something seamless that felt natural for completing everyday tasks such as calling someone in your contacts list or finding a local restaurant. “We think this will set Windows Phone apart,” he said.
Windows Phone taps the Microsoft Tellme cloud service for voice recognition and transcription. “No one else has it,” Alex said, “and we think customers are really going to like it.” The service, he notes, has built-in ways to learn from itself and improve recognition and transcription accuracy over time–all without putting additional software on the phone. The feature, he says, “will just get better and better as more people use it.”
I mentioned to Alex that I noticed my Mango phone can speak modern-day abbreviations such as TTYL (“talk to you later”), LOL (“laugh out loud”), and even
(“happy smiley face”). I asked him if Windows Phone could translate those back if I spoke them while composing a text message. “Yep. We understand a limited set of key phrases and will transcribe them as abbreviations.” He demonstrated—and indeed it worked as advertised.
In addition to Voice-to-text, Alex walked me through several other Speech-related improvements on the way. In Mango, for example, Speech can be triggered even when the phone is locked by pressing and holding the Start button. You also have control over how and when text messages are read. By default, the phone reads messages aloud when connected to Bluetooth headset or stereo (which is how Windows Phone knows to read my text messages in the car).
Speech Interface: Windows Phone Mango Preview [July 25, 2011]
While you may have already seen some of the new speech interface features in our Ultimate Windows Phone 7.5 Mango Preview, we thought it would be fun to give you an even more in-depth demonstration of what exactly you can do without having to touch or look at your phone. While you may have already seen some of the new speech interface features in our Ultimate Windows Phone 7.5 Mango Preview, we thought it would be fun to give you an even more in-depth demonstration of what exactly you can do without having to touch or look at your phone. Windows Phone Mango’s updated speech interface is finally capable of performing all commands via a Bluetooth headset. This was not true with the original version of Windows Phone 7 which could only use a Bluetooth headset to make calls.There are some great new accessibility-related Speech features coming in Mango—using voice to forward calls and setup a speed-dial list. When Alex showed me these, I was impressed. In one very cool example, he stored a number in a speed dial location and then dialed it, hands-free. Other things you can use Speech for in Windows Phone include:
- Making a phone call by name or nickname
- Redialing a number
- Calling voicemail
- Searching Bing
- Turning on the speakerphone
- Starting an app while in a call
- Navigating Maps
All these features put together makes voice an incredibly integrated part of Windows Phone in Mango, and I think will it set the bar for voice-recognition technology in a smartphone. To finish the story I started this post with, I told my wife that if she wanted that voice feature in her car she’d have to get a Windows Phone because her smartphone doesn’t do that.
“OK, fine with me,” she said.
Now that was something really worth hearing.
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Windows Phone around the world: Language support in Mango [July 6, 2011]
- Voice-to-text and Voice-to-dialis available in 6 countries: France, Germany, Italy, Spain, United Kingdom, and the Unites States.
- Voice search is supported in 4 countries: France, Germany, United Kingdom, and the United States.
Compare this to the previous speech capability:
How To Use The Speech Feature | Windows Phone 7 [Oct 11, 2010]
Learn more about using the Speech Feature: Use Speech on my phone [Oct 9, 2010]
Speech Recognition Integration in Windows Phone 7 [July 24, 2010]
OTHER SYSTEMS
TVs (via Kinect and Xbox)
E3: Xbox Kinect Voice Control [June 6, 2011]
Microsoft E3 2011 – Kinect Voice Control Dashboard [MS press conference, June 6, 2011]
Tellme and the Voice of Kinect [Aug 1, 2011]
There’s a great article on Microsoft News Centertoday that provides some interesting context around the development of the Kinect.
Back in the early 2000s, Bill Gates and other Microsoft execs had been talking a lot about enabling a connected media center for people’s homes, alluding at that time mostly to the Media Center PC. The problem? The traditional PC interface wasn’t widely accepted by people in their living rooms. Perhaps people didn’t want a keyboard on their coffee table.
At a certain point, the Xbox team realized they had a foothold in the living room like no other device, so their product was the natural one to bring Bill’s vision to reality. They built an entirely new kind of interface so people could access their entertainment in a more natural way – the result of that work was the Kinect, a big part of which is the audio or speech capability.
What’s interesting is the collaboration involved to create a device “that feels like Star Trek.” The underlying technologies powering Kinect’s speech interface had actually been in development at Microsoft for a long time, but no one had put them together in such a seamless way.
The Xbox team worked with one of the company’s senior researchers, Ivan Tashev, to “purify” the audio signal and allow our speech-recognition platform to do its job despite the often spacious and noisy characteristics of many people’s living rooms. As Tashev says in the article, “Basically in Kinect I have technologies that are a summary of the research I did for seven years.” You can read more about Tashev’s contribution to the project in this related article published by Microsoft Research and in a post here on Next.
The speech-recognition technology used in Kinect is provided by Microsoft Tellme, a flexible speech service also used to power the speech experiences in Windows Phone, Bing Mobile and other key Microsoft products. Microsoft acquired Tellme in 2007to add to the company’s already robust research efforts in speech recognition and to gain valuable expertise in running cloud-based speech services.
These guys make it sound easy, but applying chalkboard-sized algorithms to cancel out random noises in a microphone audio stream is an epic challenge, and just one of many the team had to overcome in building the first Kinect. This is kind of the technology version of a quest story, like Jason and the Argonauts. You have heroes like Microsoft Tellme and Tashev overcoming villains like ambient conversations and echoes. Fortune steps in, in the form of the keyword “Xbox,” which ends up being a unique phonetic construction and thus the perfect choice for an aural “push to talk” button. In the end, three separate technology threads have been woven together in a way that advances the entire industry.
This is what I love about technology — it may be geeky, but it’s never dull.
Listening to Kinect [Apr 25, 2011]
I’ve been telling anyone who’ll listen recently that Natural User Interfacesare more than just touch, gesture and speech – though Kinect, perhaps the hottest NUI tech around, does two of these exceedingly well. Much of the focus of tinkering with Kinect has been with gesture, using the skeletal tracking capability. The speech capability of Kinect has had less focus and a recent post by Rob Knies on the Microsoft Research site reminded me that it was perhaps time to give speech the spotlight for a moment.
The story starts with Ivan Tashevwho has been working for the majority of his career in Microsoft Research, always focused on the sound. He knew someday, we’d be talking to computers but didn’t quite know when the call would come. A few years ago, Alex Kipman from our Xbox team was looking for an audio capability that could be listening 100% of the time and didn’t rely on a button being pressed to signal “listening mode”. Added to this, Alex was looking for a system that could detect distinct voices in a noisy environment….oh and do this at 4 meters. Regular readers will know that Alex was the driving force behind Kinect. Ivan’s call had arrived.
He figured most of the above as possible but one big challenge remained. Stereo acoustic-echo-cancellation is a longstanding research problem that would be required to filter out the loudspeaker sound and zone in on user who were talking to the system. It turned out that acoustic-echo canceller 10 times better than normal industrial devices have.
In his MIX talk, Ivan talks about preferred modalities for input – noting that the combination of speech and gesture can deliver a powerful multimodal interface. You issue one command with speech (for example a search) and select from a short result set with gesture.
Many months of works ensued on the development of the audio pipeline with our Tellmegroup involved in building a solution that many thought was impossible. As Alex has reminded me on a few occasions, the development of Kinect is a story of making improbable (perhaps even impossible) things possible. Ivan says that Microsoft didn’t get in this position by accident – testament to the many years of investment in something we didn’t quite know what it would be used. That’s the risk, and reward of basic research and something I’m personally proud that Microsoft continues to invest in.
34 days before Kinect shipped to the public, the audio work was complete. That’s some high risk, high reward timing!
The story doesn’t end there. Very soon, the Kinect for Windows SDK betawill include the ability to take advantage of the four-element microphone array with the acoustic noise and echo cancellation that Ivan and the team developed. Right at the end of the talk, Ivan gives some insight in to the future capability of Kinect audio.
I’m looking forward to seeing what the tinkerers do with this audio wizardry.
‘Xbox: Play.’ — Microsoft Tellme and the Voice of Kinect for Xbox 360 [Microsoft feature story, Aug 1, 2011]
For years leading up to the launch of Kinect for Xbox 360, Microsoft was blending technologies for the connected living room, working toward its vision of a natural, powerful center for home entertainment.
At the same time, millions of people around the world had invited the newest iteration of video game consoles into their homes — the Xbox 360video game and entertainment system, which was capable of handling games, movies, TV, music and photos — and it opened a world of Internet-connected possibilities.
“Bill Gates spoke about Microsoft’s strategy for the living room, with an intelligent entertainment center to enable amazing experiences,” says Thomas Soemo, principal program manager lead for the Xbox platformat Microsoft. “We knew that the Xbox 360 system was going to be a prime component of this vision.”
The challenge was that no one had ever really found an interface that worked well in the living room. Other industry attempts featured a keyboard to input commands on screen, which never resonated with consumers. The Xbox 360 Controller was great for games but limited for searching media — and unfamiliar territory for nongamers. There had to be a better way to interact.
“How do we solve this problem?” Soemo says. “How do we enable a very natural form of interaction with this device that also fits the social atmosphere of the living room? How do we achieve what feels like Star Trek? That’s the challenge we took on.”
With that challenge in front of them, the Xbox team set out to create the next-generation human-machine interface, capable of understanding requests and commands the way humans do — through speech and gesture. The resulting product, Kinect, has brought speech service beyond the telephone voice prompt and into millions of homes worldwide.
“We are witnessing the beginning of a revolution today,” Soemo says. “Speech recognition is entering the mainstream and redefining how people find, consume and interact with their media content on the Xbox 360.”
The Living Room Challenge
In creating the Kinect, one of the biggest engineering challenges was the living room itself. Living rooms tend to be larger rooms, leading to an unprecedented design requirement for the Xbox team — the Kinect’s microphone array would need to work seamlessly up to four meters away from the couch, much farther than other speech-recognition systems in the industry could comfortably handle.
Another complication was the fact that living rooms are social gathering places and are often filled with ambient noise, such as conversations, movie soundtracks and music.
“Imagine if everything you said could be interpreted by the Xbox 360 as a command,” says Keith Herold, a senior program manager lead with Microsoft Tellme, the company’s speech-recognition service that also powers Windows Phone 7 devices and appears in an array of other products. “That’s the big problem in the living room — how do we get the device to ignore everything but actual commands?”
To solve this, the Xbox team reached out to Ivan Tashev, a Microsoft Research principal software architectwith more than a dozen patents related to helping machines capture and interpret sound.
Tashev had been prototyping technologies for speech enhancement, audio processing, microphone arrays and echo cancellation. For the Xbox 360 system, he went to work purifying the audio signal so the Kinect could understand what it was being told. He used his expertise in echo cancellation to subdue everything coming out of the console — soundtracks, movie dialogue, game audio — as well as room noise the microphone would pick up. This was an immensely challenging problem based on advanced mathematics, but Tashev relished the task.
“Basically, in Kinect I have technologies that are a summary of the research I did for seven years,” he says. “We know what’s coming out of the console — it’s a constantly shifting, dynamic signal. The trick was to remove that outbound signal from the incoming signal. And to do it in real time.”
Another challenge was to help the Kinect determine who is talking, focus on that source and ignore everything else. To solve this, Tashev used “beamforming” technology, which spotlights the person giving commands to the system.
“If there are four people in the room and one is talking, the spotlight goes to him or her, and if that person says ‘Xbox,’ then we start listening,”Tashev says.
In the end, the Kinect’s audio enhancement chain consists of six major stages that consecutively improve the quality of the speech signal, removing clutter, noise and reverberation from the room to help the speech recognizer do its job.
Making the Natural Interface Natural
With the audio pipeline in place, the next step was to integrate that signal with the Microsoft Tellmespeech service. For this phase of the project, the Xbox team turned to Herold’s team to bring Microsoft Tellme to the Xbox 360 platform.
The living room presents unique challenges for voice technology. Kinect’s microphone array needs to work seamlessly up to four meters away from the couch and contend with ambient noise such as conversations, movie soundtracks and music.
“Our job was to take the remaining audio, now at this point just a player’s commands, and do something rational with it,” says Herold. “This project required us to step up and push our boundaries well past telephony voice response and desktop speech, into a much more human environment. We needed to put ourselves in the mindset of the living room environment and all of the interactions that are possible there. We wanted to change the way people thought of speech technology.”
Adding to the challenge was the Xbox team’s allowable error rate, which seemed impossibly low for a system with so many variables.
“We never want a command to trigger random actions on the console,” Herold says. “The idea of ‘never’ is not achievable of course, but we picked a suitably small number for never.”
The solution to this problem was the software equivalent of a concept first developed for backpack-sized walkie-talkies in the 1940s — the transmit, or “push-to-talk,” button. This was embodied as the keyword “Xbox.”
“When you say ‘Xbox,’ the system knows you’re talking to it and what’s coming next is a command. If you don’t say it first, you haven’t pushed the virtual ‘push-to-talk’ button, and the system won’t listen,” Herold says.
Since the Kinect supports both speech and gestures, the combined Xbox and Microsoft Tellme team spent considerable time determining how to enable both forms of interaction in a way that was complementary and intuitive. Their guiding principal was the concept of the Natural User Interface(NUI), in which people communicate with machines in the most human way possible.
For example, speech might be the best modality to search through thousands of songs, since gesturing to scroll through such a vast list could be tedious. Telling the machine, “Xbox: Bing, The Beatles” allows the user to get what they want in the most natural way possible from the vast collection of content available through Xbox LIVE.
Once the list is narrowed, using gesture to select a specific song may be the most natural interaction. Graphics, text and sounds on screen help cue users to make the interface more intuitive and easy to use.
According to Herold, this is the strength of “multimodal” interfaces, which combine speech with touch, gesture or other forms of input: Each modality is used where it is stronger, and the combination becomes much more powerful.
Advancing the Platform
For the first iteration of the device, the Xbox team prioritized the commands that would resonate most with people in their living rooms. They decided that simple navigation functions and media playback controls— “Xbox: play. Xbox: pause.” — gave people something valuable, while also demonstrating the system’s potential.
“When you’re building a new product on new technology, you can try and do everything and it may work most of the time, or you can stay laser focused on the key scenarios and make them amazing,” Soemo says. “The first release of Kinect was about shipping a product that handled those key speech experiences extremely well.”
From the start, however, the team was thinking long term. When the Xbox team announced the next round of Kinect functionality at the recent E3 conferencein June 2011, it was the next step in a vision that began years ago.
“For the launch of Kinect, we leapt over some major technology hurdles on our way to ‘Xbox: play.’ and ‘Xbox: pause.’,” Soemo says. “Nobody had ever done highly accurate speech recognition from up to four meters away, without a physical ‘push-to-talk’ button, in an environment filled with ambient noise, all while playing in 5.1 surround sound. Because of the collaboration among the Xbox, Microsoft Researchand Microsoft Tellme teams, we were able to take science fiction and make it science fact.”
Soemo says the functionality announced at E3 is just the second iterationin the journey toward the Xbox 360 system becoming the entertainment hub for the home — redefining how people discover and use the range of media content available on Xbox LIVE and making the remote a thing of the past.
“We are laying a foundation that will transform how people interact with devices,” Soemo says. “We are at that cusp. With Kinect, we’ve put speech into the living room. Now, Microsoft will continue to push the boundaries of NUIs to enable seamless experiences that span devices and platforms.”
With that foundation in place, the Kinect’s latest functionality goes well beyond simple navigation and allows people to use voice commands to traverse very large media catalogs with ease, and the team doesn’t plan to stop there.
“What are the most amazing experiences with speech we can imagine?” Herold says. “Can we create technology that is as natural as talking to a friend? This is where we want to go, and it’s happening in front of our eyes.”
No keyboard necessary.
Autos
Ford SYNC
The driver’s seat just became a lot more powerful – now, get information on the go simply by asking. With Ford SYNC, drivers can ask for traffic reports, directions, local business, weather, sports scores, movies and more without taking their eyes off the road to look at a screen. Say the name of a business and Ford SYNC will tell you directions, turn by turn. Say “Home,” and Ford SYNC directs you back home.
Using Microsoft Tellme cloud-powered speech services, Ford SYNC connects you with the world outside your car.
Ford and Microsoft SYNC Up in Europe [Microsoft feature story, Feb 28, 2011]
Ford launches SYNC powered by Microsoft at CeBIT 2011.
More than three years ago Ford introduced SYNC, its award-winning connectivity technology built on the Windows Embedded Automotive platform to deliver rich, interactive experiences for drivers. Initially available only in North America, SYNC quickly became one of the industry’s most advanced voice-controlled connectivity and infotainment systems. At the end of 2010, Ford celebrated the installation of SYNC in more than 3 million vehicles.
This week at CeBIT, Ford President and CEO Alan Mulally will take to the stage to unveil the company’s global plans for SYNC. He will announce that, next year, European drivers will be able to benefit from a smarter, intuitive and simplified way of interacting with in-car technologies and their digital devices. The system will debut in the new Ford Focusnext year with the goal of being in more than 2 million vehicles in the region by 2015.
Microsoft and Ford have spent more than five years building innovative functionality into SYNC. Since Bill Gates first announced the partnership at CES in 2007, both companies have continued to work together closely to develop new experiences to surprise and delight Ford customers. This includes the addition of the MyFord Touch interface, the Microsoft Tellme voice-activated app for SYNC Traffic, Directions and Information (TDI)Services, and other new features.
MyFord Touchpowered by SYNC makes it easier to make phone calls, listen to music and get directions while in the car, while the voice-activated TDI system in Microsoft Tellme expands Ford SYNC’s cloud-based voice-command capabilities.
“We are pleased to announce that SYNC will soon be available to customers around the world,” Mulally said. “It is a smarter, safer and simpler way to connect drivers with in-car technologies and their digital lives. At Ford, we have always believed that the intelligent application of technology can help us deliver the very best customer experience and help us contribute to a better world, so we challenged ourselves to build technologically advanced cars that make driving greener, safer and smarter for all.”
MyFord Touch and the latest features of Ford SYNC demonstrate the flexibility of the Windows Embedded Automotive platform to offer Ford and third-party developers the opportunity to develop new and innovative features, such as mobile applications, an open API and Wi-Fi capability, while supporting the latest must-have consumer devices that are brought into the car.
Besides being able to play music the old-fashioned way — through CDs — users can also listen to all their favorite tracks via their smartphone, MP3 player and USB flash drives. They will also benefit from Internet “on the go” with SYNC’s Wi-Fi “hot spot” capability via a USB dongle or smartphone tether. Drivers are able to manage everything including climate control, mobile phone calls, satellite navigation and radio adjustments through voice control or an 8-inch, touch-screen LCD color display. They can even have e-mail messages read aloud and compose text messageresponses through voice command while on the move.
Some of the other features users will benefit from when SYNC launches in Europe include a voice-control system able to recognize 10,000 commands in each of 19 different languages.
Ford SYNC to be More Multilingual as Vocabulary Expands to Industry-Leading 19 Languages [Feb 27, 2011]
- Ford SYNC® to expand its vocabulary from three to 19 languages, as Ford announces global rollout of the in-vehicle connectivity technology
- New languages will be available first in Europe in 2012 with introduction in the Ford Focus
- SYNC language expansion sets an industry benchmark for automotive voice recognition capability
Ford is expanding the reach of Ford SYNC globally with the European launch of its popular voice-controlled connectivity system, with the capability of now offering 19 languages.
SYNC was originally launched in North America in 2007 with three languages. With the additional 16 vernaculars, Ford will offer voice recognition capability, powered by Nuance Communications, in more languages than any other automaker offering voice control.
The expansion brings the convenience of SYNC to a much larger audience of potential customers, said Ford President and CEO Alan Mulally, who kicked off the global launch of SYNC this week at the 2011 CeBIT technology show in Hanover, Germany.
“We are pleased to announce that SYNC will soon be available to customers around the world,” Mulally said. “It is a smart and simple way to connect drivers with in-car technologies and their digital lives.”
Teaching a car to speak
At the heart of SYNC is the speech engine, and Ford is working with its speech technology partner, Nuance Communications, to deliver a similar experience across the multiple languages.Ford leverages significant investments made by Nuance to support the broad dialect coveragerequired in larger regions such as the United States. Additionally, regions such as Europe present unique challenges, in part because of the proximity of different countries and the resulting need for multilingual solutions.
For the customer, that means SYNC can recognize 10,000 voice commands in any one of the available 19 languages, and can cope with variances in accents, vocabulary and local dialects.
If a German customer, for example, is driving in Italy, the system can provide directions in German but will use the correct Italian pronunciation for street names.
Within each international market, a unique set of abbreviations for text messaging also has been identified. For example, “cvd,” short for “Ci vediamo dopo,” was added for SYNC to read aloud, which basically means “See you later” in Italian.
“We had to make sure the system would behave as people expect in different countries and different cultures,” said Mark Porter, supervisor, SYNC Product Development. “That means we had to solicit local, native-speaking input for common abbreviations used in SMS messages as well as support different units of distance and date formats.”
Song titles and artist names posed further challenges. A German owner, for instance, may have songs by artists of German, American, Spanish and other nationalities on an MP3 player. Due to phonetic differences between the languages, the system must be able to recognize a name whether it’s pronounced in German or deep southern American English.
“The in-car experience needs to be global in nature, supporting a variety of languages to ensure all commands, addresses and song titles are recognized, whether you’re from Germany, Portugal or France. Localization should not equal limitations,” said Arnd Weil, vice president, Nuance Automotive. “Working closely with Ford, we’ve customized the SYNC experience across multiple languages to ensure drivers in all regions experience the simplicity and convenience that in-car voice technology has to offer.”
With the language expansion, SYNC with MyFord Touch will be available in:
- U.S. English
- U.K. English
- Australian English
- European French
- Canadian French
- European Spanish
- U.S. Spanish
- European Portuguese
- Brazilian Portuguese
- German
- Italian
- Dutch
- Russian
- Turkish
- Arabic
- Korean
- Japanese
- Mandarin Chinese
- Taiwanese Mandarin (supported through Mandarin Chinese)
Software, rather than hardware, solutions
As with many SYNC advancements over the years, the expanded language capabilities leverage the system’s flexible, software-based platform for a cost-effective and efficient solution.Using a single, common hardware module equipped with Wi-Fi®, SYNC can be easily configured for language on the assembly line. An on-the-line server connects with the SYNC module wirelessly, determines the appropriate software installation – including language – and downloads the information to the vehicle.
Using a common module and Wi-Fi installation avoids the logistics of stocking unique modules with every possible combination of language and capability offered by SYNC. In fact, Ford would have had to produce more than 90 different hardware modules to accommodate all of the different languages installed at assembly plants around the world.
Voice poised to become primary in-car communication interface
With independent research firms such as Datamonitor predicting that advanced speech recognition in the mobile world will triple by 2014 with similar growth for speech recognition in vehicles, Ford is ahead of the curve with the SYNC global language expansion plan.“Ford is committed to making voice recognition the primary user interface inside the car throughout the world, helping all drivers keep their eyes on the road and hands on the wheel,” said Jim Buczkowski, a Henry Ford Technical Fellow and director of Electrical and Electronics Systems for Ford Research and Advanced Engineering. “This expansion of SYNC language capabilities is a huge step forward in bringing voice technology to every market Ford serves.”
The Ford Focus will be the first vehicle to launch with SYNC in Europe in 2012.
2012 Ford Focus – MyFord Touch voice command tour [Feb 25, 2011]
FORD AND NUANCE ADVANCE VOICE RECOGNITION OF SYNC: NOW FASTER, FRIENDLIER, MORE PERSONAL [July 15, 2010]
- With the introduction of MyFord Touch™ driver connect technology, Ford makes it easier to control in-car systems with fewer steps and more natural language; customers can now speak more than 10,000 first-level commands, up from only 100 in first-generation SYNC®
- Working with voice control leader Nuance, SYNC will recognize more direct voice commands such as “Call John Smith,” “Find ice cream” and “Add a phone,” allowing users to do more with fewer steps
- Innovative features boost recognition accuracy and provide “Samantha,” the voice of SYNC, with smoother, more natural speech patterns
- Consumer acceptance of voice control is increasing; the Harris Interactive® 2010 AutoTECHCAST survey found an 8 point year-over-year improvement, and industry analysts predict continued segment growth
Ford SYNC Voice Recognition(PDF)
Video:
MyFord Touch – Faster, Friendlier Voice Recognition Control
DEARBORN, Mich., July 15, 2010 – Ford made in-car voice activation a reality for millions of drivers with SYNC, first introduced in 2007. Now, Ford engineers – working with voice technology pioneers Nuance Communications (NASDAQ: NUAN) – plan to once again raise the bar with the next generation of SYNC, a system that can understand 100 times more commands than the original, thus delivering a more conversational experience between car and driver.
The voice upgrades will be available on the next generation of SYNC powering the new driver connect technology, MyFord Touch, launching this year on the new 2011 Ford Edge. The system will make it easier for drivers to use voice control and get what they want more quickly using more natural phrases.
“Ford is committed to making voice recognition the primary user interface inside of the car because it allows drivers to keep their eyes on the road and hands on the wheel,” said Jim Buczkowski, director of Ford electronics and electrical systems engineering. “The improvements we’ve made will make it easier for drivers to use and interact with it, even those customers that have never used voice recognition before.”
Improved vocabulary
At the heart of SYNC is the speech engine, and Ford is working with speech technology leader Nuance to create and integrate a vast library of possible driver requests. This library will enable the SYNC speech engine to listen for and respond to more voice commands directly, recognize different words that mean the same thing (aliases), and integrate a vast number of point-of-interest (POI) names and business types into its navigation system.“With this latest generation of SYNC, users can control the system without having to learn nearly as many commands or navigate as many menus,” said Brigitte Richardson, Ford global voice control technology and speech systems lead engineer. “As we’ve gained processing power and learned more about how drivers use the system, we’ve been able to refine the interface. Customers can do more and say more from the top-level menu, helping them accomplish their tasks more quickly and efficiently.”
Examples of some improvements to SYNC powering MyFord Touch-equipped vehicles include:
More direct, first-level commands
- “Call John Smith” dials the phone number associated with John in a connected phone’s phonebook directly – the user isn’t required to say “Phone” first
- Direct commands related to destinations, like “Find a shoe store” or “Find a hotel,” place users in the navigation system menu where they will be walked through the POI search process
- The command, “Add a phone,” will enter the phone pairing menu and walk users through the connection process – users don’t have to enter a phone submenu to initiate the pairing process
Quicker, easier entry and search
- Navigation entries can be spoken as a single one-shot command; for example, “One American Road, Dearborn,” instead of requiring individual city, street and building number entries
- Brand names are recognized by the navigation POI menu, allowing drivers to look for chain restaurants, shoe stores, department stores and more, as well as regional and local favorites
- Direct tuning of radio stations by simply saying “AM 1270” or “FM 101.1,” or using SIRIUS station names or numbers such as “21” or “Alt-Nation”
Use of aliases
- Within the climate menu, users can voice-request the same function using several different phrases, such as “Warmer,” “Increase temperature” or “Temperature up” – helping reduce the need for drivers to learn specific commands
- When requesting a specific song from an MP3 player, users can now say “Play song [title]” in addition to saying “Play track [title]”
Personalized access
- If an occupant’s USB-connected device, such as an MP3 player, has been named, users can simply say the device name, such as “John Smith’s iPod,” rather than the less personal “USB” command
More friendly and adaptable
Ford voice engineers refined SYNC beginning with the two features customers interact with first: the voice recognition system and Samantha, the digital voice behind system commands.To help SYNC react to driver commands more quickly and accurately, the team integrated Nuance’s Unsupervised Speaker Adaptation (USA) technology. USA learns the voice of a driver within the first three voice commands, quickly creating a user profile and adapting to tone, inflection and even dialect for a 50 percent improvement in recognition performance. USA then continues to learn during that same trip, even picking out another user and creating a second profile if the voice is markedly different. Currently SYNC can actively adapt to voices in English, French-Canadian and Mexican-Spanish – with more languages on tap.
“The power of the SYNC voice control system is its ability to understand and respond to more natural language commands – and the advanced adaptability of the speech recognition technology enables the system to train itself with each successive use,” said Michael Thompson, senior vice president and general manager, Nuance Mobile. “The adaptability of SYNC is pretty remarkable – a feature functionality Nuance and Ford worked hard to develop to ensure seamless customer interaction with the system every time it starts up. So even if the car owner has a cold or someone borrows the car, SYNC will adapt to the changed voice and process spoken commands without missing a beat.”
Initial interactions also involve Samantha, the “voice” of SYNC. In an attempt to help Samantha sound less computerized, Ford boosted the size of her speech profile approximately fivefold. The additional speech units will help Samantha speak in a smoother, more human voice as she helps vehicle occupants accomplish their in-car tasks such as making phone calls, playing songs from a connected digital device and getting directions.
Voice poised to become primary in-car communication interface
With smart phones expected to replace desktop and laptop PCs as the primary web access point by 2015, some industry analysts believe voice control will replace touch devices like keyboards and screens as the primary method of search. Dr. Philip E. Hendrix, Ph.D., founder and director of immr and analyst with GigaOM Pro, says that a majority of smart phones will have optimized a Voice User Interface by the end of 2012.Research trends show strong consumer acceptance of voice recognition technology. The Harris Interactive 2010 AutoTECHCAST study found that 35 percent of drivers1 say they would be likely to adopt voice-activated controls or features in their vehicle, up from just over one-quarter (27 percent) in 2009. In recent Ford-conducted market research of SYNC owners, more than 60 percent reported they use the voice controls while driving.
Datamonitor, an independent research firm, predicts that the global market for advanced speech recognition in the mobile world will triple from 2009 to 2014. Market growth of speech recognition in vehicles is expected to grow at a similar rate, from $64.3 million in 2009 to $208.2 million in 2014.
Voice commands may reduce distracted driving
Ford knows that customers are increasingly using mobile electronics while driving, and studies show hands-free, voice-activated systems such as Ford SYNC offer significant safety benefits versus hand-held devices.According to a 100-car study conducted by Virginia Tech Transportation Institute, driver inattention that may involve looking away from the road for more than a few seconds is a factor in nearly 80 percent of accidents. The improvements to SYNC should help drivers accomplish tasks hands-free using natural speech patterns and fewer commands, enabling them to focus on the task of driving.
Ford SYNC Voice Recognition [July 13, 2010]
- With the introduction of MyFord Touch™ driver connect technology, Ford makes it easier to control in-car systems with fewer steps and more natural language; customers can now speak more than 10,000 first-level commands, up from only 100 in first-generation SYNC®
- Working with voice control leader Nuance, SYNC will recognize more direct voice commands such as “Call John Smith,” “Find ice cream” and “Add a phone,” allowing users to do more with fewer steps
- Innovative features boost recognition accuracy and provide “Samantha,” the voice of SYNC, with smoother, more natural speech patterns
- Consumer acceptance of voice control is increasing; the Harris Interactive® 2010 AutoTECHCAST survey found an 8 point year-over-year improvement, and industry analysts predict continued segment growth
FACT SHEET: FORD SYNC® VOICE-CONTROLLED COMMUNICATIONS & CONNECTIVITY SYSTEM [Sept 21, 2010]
Overview
Ford SYNC®, co-developed with Microsoft and using Nuance Communications voice recognition technology, allows customers to bring digital media players and Bluetooth®-enabled mobile phones into their vehicles and operate the devices via voice commands or with the steering wheel’s redundant audio controls. SYNC is an agnostic software platform that connects with the vast majority of makes and models of Bluetooth-enabled cell and smart phones from all network service providers, plus digital music players and USB memory sticks.Facts
- Launched in fall of 2007, first on the 2008 Focus, the most affordable Ford car at the time
- SYNC has since been installed on more than 2.5 million cars, trucks and crossovers
- SYNC will launch globally, in Europe and Asia-Pacific, in 2011 with the introduction of the new 2012 Focus
- SYNC voice recognition available in U.S. English, Canadian-French, and North American Spanish (expanding to 21 languages next year)
- In general, SYNC is installed on 70 percent of all Ford vehicles sold. More specifically, among 2010 models, it was selected by 81 percent of F-150 buyers, 85 percent of Fusion buyers and nearly 90 percent of Edge buyers
- Ford market research results:
- Post SYNC demonstration, non-Ford owners show a 3-fold increase in willingness to consider Ford
- Of SYNC owners:
- 32% see SYNC as having played an important or critical role in their purchase decision.
- 60% of owners use the voice commands
- 62% are completely satisfied with 80% of heavy users completely satisfied
- 77% would recommend – 92% of heavy users would recommend.
Availability
- SYNC, where optional, costs $395, the same price as when it launched in 2007.
- No subscription necessary
- On most Ford products, SYNC is optional on mid-level trim series (SEL and XLT) and standard on high-end trim series (Limited and Sport).
- SYNC is available on the following 2010 models: Focus, Fusion, Fusion Hybrid, Taurus, Mustang, Edge, Flex, Escape, Escape Hybrid, Explorer, Explorer Sport Trac, Expedition, F-Series, E-Series, Super Duty (plus new 2011 Fiesta and Edge)
- SYNC is standard on Lincoln models including the 2010 MKZ, MKS, MKX, MKT, Navigator (plus new 2011 MKZ Hybrid and MKX)
Standard SYNC Features
- Bluetooth connectivity for mobile phones – Voice-activated, hands-free calling including automatic phonebook transfer
- USB port for digital media players (such as Apple iPod and Microsoft Zune) and USB mass storage devices – Voice-activated access to digital music files including MP3, AAC, WMA, and WAV.
- Audible text message readback – Text-to-speech engine capable of reading aloud incoming text messages from compatible Bluetooth-paired phones
- Bluetooth streaming audio (A2DP) – Digital content, including music, podcasts, and Internet radio broadcasts can be played through the vehicle’s audio system
Standard SYNC Applications (for 2010 models)
- 911 AssistTM
- First launched for the 2009 model year (and available for 2008 models as dealer-installed upgrade)
- Commands SYNC to use the Bluetooth-paired cell phone to make an automatic call directly to a local 911 emergency operator in an air bag-deploying incident
- No subscription: Free capability for the life of the vehicle
- Video: http://www.youtube.com/v/sI3ixk5kDBM
- Vehicle Health Report
- First launched for the 2009 model year (and available for 2008 models as dealer-installed upgrade)
- Provides personalized report on command including vehicle diagnostics, scheduled maintenance, recall information, and dealership coupons
- Information sent via data-over-voice technology using Bluetooth-paired phone and accessed through the www.syncmyride.comwebsite
- No subscription: Free capability for the life of the vehicle
- Video: http://www.youtube.com/v/p-CaBKLltTA
- Traffic, Directions & Information
- Launched for 2010 model year along with the addition of a GPS receiver as standard SYNC hardware
- Delivers voice-activated, on-demand turn-by-turn directions, business search, traffic reports, and personalized information
- Information services include weather, news, stock quotes, movie listings, sports scores, horoscopes, and travel connections
- Leverages Bluetooth-paired and registered cell phone (smart phone or data plan not required)
- Free for the first 3-years of vehicle ownership; Continued access only $60 per year
- Videos:
- Directions: http://www.youtube.com/v/Lp5gckqsS40
- Business Search: http://www.youtube.com/v/3PW8qGWJJpc
- Traffic: http://www.youtube.com/v/inahwziGMM0
- Personalization: http://www.youtube.com/v/py2vcFTrDas
Coming Soon
- AppLink
- Industry-first capability providing drivers access and control of smart phone apps using voice commands and vehicle controls
- First launches on 2011 Fiesta
- Software will be available by end of 2010 for owners via download and installation directly from www.syncmyride.com
- Compatible with AndroidTM and BlackBerry® smart phones (Apple® iPhone compatibility coming in mid-2011)
- First SYNC-enabled smart phone apps: Pandora Internet radio, Stitcher podcast radio, and OpenBeak (a Twitter client)
- Standard SYNC feature; no subscription necessary (owner must have compatible smart phone and data service plan)
MyFord Touch™
The second generation of SYNC evolves the device connectivity system into the operating system behind the new MyFord and MyLincoln Touch driver interface launching on the 2011 Ford Edge and Lincoln MKX. MyFord Touch is a holistic approach to the driver interface replacing many of the traditional vehicle buttons, knobs and gauges with clear, colorful LCD screens and intuitive 5-way buttons on the steering wheel. In MyFord Touch-equipped vehicles, SYNC now controls the functions of phone communications, entertainment/audio, navigation/services, and climate. Voice recognition has improved ten-fold with SYNC now responding to over 10,000 commands at the first press of the “Talk” button.MyFord Touch, powered by SYNC, will migrate next to the 2011 Ford Explorer and 2012 Focus and eventually be available on over 80% of Ford products globally.
Voice Activated Navigation System on SYNC with MyFord Touch [Aug 2, 2001]
Ford Drops Price of SYNC by $100, Making Hands-Free, Voice-Activated In-Car Connectivity More Affordable, Available to All [Aug 1, 2011]
- Ford initiates new pricing strategy for SYNC®, making the hands-free, voice-activated connectivity system more affordable for customers; dropping option price to $295 makes SYNC the most capable and most affordable system on the market
- Launching first on the 2012 Ford Explorer and Edge, SYNC will now be available as optional equipment on base trim levels, marking broader availability and more choice for customers
- Making hands-free technology more affordable and available comes on the heels of Ford becoming the first automaker to announce its support for a nationwide ban on the use of hand-held mobile devices while driving
Ford is making hands-free, voice-controlled in-car connectivity even more affordable, announcing both a $100 price drop for Ford SYNC® along with expanded availability by offering it as an option on base trim levels for the first time.
“Ford SYNC is making a difference. Our customers love it and recommend it, and our dealers want it on more products,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “SYNC already has brought hands-free, voice-activated in-car connectivity to millions, helping keep drivers’ eyes on the road and hands on the wheel. Now, Ford is making it even easier for customers to afford exactly what they want.”
The move marks the company’s latest push to make voice control the primary and safest way for customers to access their favorite mobile devices while driving – a capability more and more drivers are clamoring for, according to the Consumer Electronics Association (CEA).
In a 2010 study, the CEA found that 55 percent of smartphone owners, for example, prefer voice commands as their primary in-car user interface. SYNC users agree, with internal Ford research showing more than 85 percent say they use voice controls while driving, up from 60 percent in previous studies.
This month, Ford became the first automaker to openly support the Safe Drivers Act of 2011, proposed federal legislation for a nationwide ban on the use of hand-held mobile devices while driving. To date, 10 states, including California and New York, have legally banned talking on a hand-held cellphone while driving, with many local municipalities also following suit enacting their own set of restrictions. Text messaging while driving is banned in 34 states.
The new SYNC pricing and choice strategy for 2012 ups the ante on how Ford is translating this trend into real-world actions that offer smarter in-vehicle connectivity solutions for customers.
“As the list of states banning hand-held calls and texting while driving continues to grow and legislators ponder a nationwide ban, Ford is strengthening its leadership position as the only full-line automaker with plans to offer available hands-free mobile device connectivity on 100 percent of its passenger vehicle lineup,” said Czubay.
SYNC has been installed already on more than 3 million vehicles since its debut in 2007.
The new pricing strategy makes SYNC the most capable and most affordable in-car connectivity system in the industry. The new pricing will be available first on the 2012 Ford Explorer and Edge base models. Customers who opt for SYNC will pay only $295 for the award-winning in-car connectivity system, previously priced at $395. In addition, SYNC will now be available on all trim levels, as the availability chart of the 2012 Ford Edge shows:
Ford Edge Trim Level 2011 Model SYNC Availability 2012 Model SYNC Availability SE Not available Optional SEL Optional Standard Limited Standard Standard Sport Standard Standard With the base SYNC package, customers will enjoy the core hands-free features and services that have quickly established SYNC as a must-have technology, with more than 76 percent of current SYNC users saying they would recommend the system to other customers. Those features include:
- Hands-free, voice-activated calling via a Bluetooth®-connected mobile phone
- Hands-free, voice-activated control of a USB-connected digital music player
- 911 Assist™, the automated emergency calling service that is free for the life of the vehicle
- Vehicle Health Report, the on-demand diagnostic and maintenance information service
In addition, customers who choose the base package will have the option to purchase a SYNC Services subscription, which expands voice-controlled features to include a cloud-based network of services. These include turn-by-turn directions, traffic reports, and business search information with available live operator assistance if needed. A SYNC Services subscription costs only $60 a year, besting the telematics services offered by the competition.
Ford dealers are excited about the prospect of being able to offer SYNC to a larger population of their customers.
James T. Seavitt, president of Village Ford in Dearborn, Mich., says he wouldn’t be surprised to see those rates soar even higher with the new SYNC pricing and base model availability. Seavitt admits that approximately 75 percent of the vehicles he currently sells have SYNC.
“Customers frequently ask about SYNC in our dealership as they continue to hear more about the benefits and convenience of hands-free connectivity while driving,” said Seavitt. “This move from Ford will help dealers put more customers in SYNC-equipped vehicles so they can experience why using their voice to control their favorite mobile devices in the car is a smarter choice.”
On Edge and Explorer alone, SYNC has already been a big hit on the showroom floor, with current take rates above 80 percent. With the new pricing strategy, SYNC is now expected to be installed on more than 95 percent of models sold.During the next three years, Ford will introduce the new SYNC pricing and choice strategy across the entire North American Ford vehicle lineup.
Vehicles next in line after the 2012 Ford Explorer and Edge include the 2013 Ford Taurus, Focus, Escape and Flex.
Microsoft Tellme Puts Ford Drivers on Cloud 9 [May 13, 2010]
With more than 2 million SYNC-equipped vehicles on the road today, Ford has shown that people want a simpler and easier way to make phone calls, listen to music and get directions while in the car. And now, a whole new group of drivers is about to experience SYNC as Ford launches the all-new 2011 Ford Fiestalater this summer.
The newest addition to the small-car segment, the Fiesta will be available with Ford SYNC, powered by Microsoft, a fully integrated, in-car communications and entertainment system that gives drivers hands-free, voice-activated control over their mobile phones and media players. SYNC includes Microsoft Tellme’s voice-activated Traffic, Directions and Information (TDI)system — an interactive voice-powered service that expands Ford SYNC’s voice-command capabilities. The introduction of the Fiesta is the first time that an economy car will be available with this level of technology.
According to Microsoft Tellme research, 93 percent of motorists want the type of speech services provided by Tellme and 80 percent say availability of the Tellme service would be a key factor in which car to purchase. Vehicle manufacturers like Ford recognize this demand and look to Microsoft for a differentiated product offering with a strong user appeal.
Ford SYNC with TDI breaks ground with in-vehicle infotainment by taking full advantage of the power of Tellme’s speech recognition platform and the Windows Embedded Automotive platform. The flexibility of the Windows Embedded Automotive platform enables automakers to build upon and create unique in-vehicle experience for their consumers.
Microsoft Tellme and the new Ford Fiesta
Microsoft joins Ford to celebrate the launch of the new Ford Fiesta with Ford SYNC TDI technology.In April, more than 200 media from all over the country participated in a two-day program in San Francisco where they got to kick the tires and test drive the Fiestas throughout the city, participate in demonstrations, and compete in some street-course activities. Representatives from Microsoft Tellme were also on hand to talk about its role in the Ford SYNC TDI system.
With coverage of more than 14 million business listings, personalized traffic information, turn-by-turn directions, and location-based search, Microsoft Tellme’s cloud-based voice applications give drivers access to real-time information that’s updated continually, ensuring that searches for businesses, addresses and routes are always current.
A question the Microsoft Tellme team gets often is, “How does it work?” SYNC automatically connects drivers’ mobile phones and media players with their vehicle’s in-car microphone and sound system, simply by pushing a button on the steering wheel.
To use TDI, it’s as simple as this:
- Press the Voice button on the steering wheel and say “Services.” When you hear SYNC’s greeting, say “Traffic.”
- When prompted, say the name of a personal saved destination, such as work or home or grandma’s house. You can even just say the name of a city.
- SYNC will respond with a custom traffic report — as determined by the in-vehicle GPS receiver — to your destination.
- When multiple routes are available, you will hear the estimated travel time on each route, based on distance and traffic conditions.
- This all happens through a connection with your Bluetooth-enabled mobile phone, in a regular voice call, so there’s no need for a data plan or for Ford to add a costly embedded cellular radio.
Customers are clearly excited about the Fiesta, with more than 1,000 retail orders already placed before the car is even available to the public. The Fiesta will make its debut on North American roadways later this summer.
KIA UVO
Stop reaching out to change the station while driving. With Kia UVO, use your voice to play a song or change the station, make or answer phone calls, send and receive SMS text messages and more. Say “Play artist Rolling Stones” and start listening. Turns out, you can always get what you want…it’s as simple as asking.
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Kia UVO is an innovative and intelligent in-car communications and entertainment system. Using UVO, drivers and passengers can quickly and directly access music files, change radio stations, make or answer phone calls, send and receive SMS text messages, and operate a rear-view camera when the driver shifts into reverse, all through voice-activated controls using Microsoft speech recognition technology.
Kia Motors unveils infotainment system for its vehicles powered by Microsoft(r) in the US[Jan 6, 2010]
- Kia UVO, short for ‘Your Voice,’ features a breakthrough user interface that provides simple and easy access to Kia vehicles’ multimedia and infotainment systems
- UVO is the first in-vehicle solution to integrate full Microsoft(r) intelligent speech engine technology
(SEOUL) January 5, 2010 – Kia Motors America (KMA) today unveiled an innovative and intelligent in-car communications and entertainment system, ‘UVO powered by Microsoft(r),’ to be available in select Kia vehicles in the US starting this summer. UVO provides consumer friendly voice- and touch-activated experiences for simple management of music files and hands-free mobile phone operation. Co-developed with Microsoft(r) and based on Windows Embedded Auto software, UVO is an easy-to-use, hands-free solution that allows drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences.
Understanding drivers want and need intuitive controls, Kia Motors and Microsoft(r) designed UVO to enable a new level of voice recognition through Microsoft(r) speech technology. UVO users will be able to access media content and connect with people through simple, quick voice commands without having to navigate through menus. By supporting complex grammar, UVO needs only short voice commands to connect drivers and passengers with their desired functions. An interactive system, UVO responds to inquiries such as ‘What’s playing?’ and provides audible answers and related functions, helping to keep drivers’ eyes safely focused on the road.
UVO also brings advancements to in-car technology through an immersive user experience. The interface features a 4.3-inch, full-color display that provides detailed information on media content, phonebook data and vehicle information; the screen also doubles as a rear-view camera when the shifter is put in reverse. UVO is an open platform that seamlessly integrates with a wide variety of mobile phones, music players and other devices, making it easy for drivers to quickly pair devices.
“UVO powered by Microsoft(r) is a breakthrough for in-vehicle infotainment that helps allow drivers and passengers to safely and easily use all of their personal technologies to create personalized in-vehicle communications and entertainment experiences,” says Michael Sprague, Vice President, Marketing, KMA. “Collaborating with Microsoft(r), Kia Motors is able to offer drivers an experience that will provide our cars with a clear competitive advantage.”
“We are very excited with the customized approach Kia Motors is bringing to in-car infotainment,” says Kevin Dallas, General Manager of Microsoft’s Windows Embedded Business division. “Kia’s UVO system demonstrates how the power of Windows Embedded technology can keep consumers connected to the devices, information and entertainment that matters to them most.”
Based on the award-winning Windows Embedded Auto platform, UVO can be updated easily as new consumer devices continue to be introduced to the market.
UVO will debut this summer in the all-new Kia Sorento and will be extended to additional Kia vehicles as part of the brand’s technological evolution. Kia Sorento, Soul, Forte and Forte Koup already come standard and at no extra cost with Bluetooth(r) wireless technology connectivity, iPod(r)/MP3/USB connectivity, and a three-month SIRIUS(r) satellite radio subscription.
UVO will be shown for the first time at the 2010 International Consumer Electronics Show (CES) in Las Vegas, January 7-10, in both Kia Motors and Microsoft(r) booths; representatives from both companies will be on-hand for demonstrations.
Key features of UVO, powered by Microsoft(r):
- Advanced Speech Recognition: Intelligent Microsoft(r) speech technology is trained to the system operator’s voice, creating a personal profile and allowing for up to two different voice profiles in various languages. Support for large grammar commands and faster response time means the content is delivered when you ask for it. Kia Motors’ UVO system is the first in-vehicle solution to integrate full Microsoft(r) speech engine technology.
- Natural Interface Advancements: A full-color, easy-to-use in-dash monitor allows occupants to quickly scroll through media and mobile device content through intuitive voice and touch-screen commands.
- Custom Media Experiences with MyMusic: UVO’s ‘Jukebox’ function features a 1GB hard drive for media storage, allowing users to rip music from CDs or an MP3 player into personal MyMusic folders and store up to 250 songs sorted by title and/or artist – all through voice commands. The system can shuffle through an MP3 player or AM/FM and SIRIUS(r) radio stations and instantly identify what’s playing all through simple voice commands.
- Rear Backup Camera: When the vehicle is put in reverse, a built-in rear backup camera uses UVO’s in-dash display to provide clearer images of the environment behind the car assisting the driver to identify certain objects that otherwise may be difficult to see.
- Ability to Continuously Update Features and Services: Based on a flexible Windows Embedded Auto platform, updates and services can be delivered in a number of ways (over-the-air, over-the-Web) for Kia to continue to provide a superior user experience after the system enters the market.
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time contributing to the brand’s continued gains in market share. The launch of the all-new Sorento, the official vehicle of the NBA and the first vehicle to be built at Kia Motors’ first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the Kia lineup.
Kia Motors and Microsoft Usher in New Era of In-Car Technology [Jan 5, 2010]
Kia Motors America (KMA) and Microsoft today unveiled Kia UVO, powered by Microsoft, a new in-car infotainment system with advanced voice- and touch-activated features.
Kia UVO, Powered by Microsoft [Jan 7, 2010]
Microsoft’s Greg Baribault shows off Kia’s new in-car infotainment system, UVO, powered by Microsoft.
With UVO, drivers and passengers can quickly and directly access music files, change radio stations, make or answer phone calls, send and receive SMS text messages, and operate a rear-view camera when the driver shifts into reverse, all through voice-activated controls using Microsoft speech recognition technology. The hands-free system helps drivers stay focused on the road.
Features of UVO include advanced speech recognition; a 4.3-inch full-color display screen; and MyMusic, a jukebox-type function that enables drivers to shuffle between music sources including personal music folders, an MP3 player, or AM/FM and satellite radio.
Co-designed by Kia Motors and Microsoft, UVO is built on the award-winning Microsoft Windows Embedded Auto software platform. The system will be offered during the third quarter of 2010, starting with the 2011 Kia Sorento CUV.
Microsoft and Kia will demonstrate UVO at the 2010 International Consumer Electronics Show in Las Vegas this week.
Hands Free: Read & Reply to Email with Microsoft TellMe Speech [Oct 19, 2010]
Spread the Word: Speech Recognition Is the “New Touch” in Computing [Oct 28, 2009]
Keyboards and mice still are the dominant methods for working with a PC or laptop. But big leaps in speech-recognition technology mean that talking to a computer may soon be as natural as using a mouse.
Leading Microsoft’s charge to that audible future is Zig Serafin, general manager of the Speech at Microsoft group. Serafin says his team’s goal is simply to create the world’s most advanced speech platform, one that spans cloud-based voice services, mobile phones and world-class servers for enterprise customers. “Voice is the new touch,” says Serafin. “It’s the natural evolution from keyboards and touch screens. Today, speech is rapidly becoming an expected part of our everyday experience across a variety of devices. Bill Gates articulated this vision a decade ago, and we’re seeing it happen today.”
Two years ago, Microsoft acquired Tellme Networksand has subsequently merged Microsoft’s speech development team (formerly the Speech Components Group) with Tellme to form the Speech at Microsoft group. The group’s sophisticated speech-recognition technology and Web speech engine, which has been under development for more than a decade, is leading to a wave of voice-enabled products promising easier, faster interactions — spanning automobiles, smartphones, and personal productivity software.
For example, Ford Sync, powered by Microsoft and Tellme, provides in-dash voice-activated navigation and search. In addition, Bing for Mobile, Exchange Server 2010, Windows 7, and new Windows® phones such as the Samsung Intrepid from Sprint are all voice-enabled.
“See” Your Voice Mail
One of the most eagerly awaited features in Exchange Server 2010 is the new Voice Mail Preview, a capability that is poised to transform the way people retrieve and navigate voice mail. Using speech-to-text technology, Exchange 2010 automatically sends a text preview of voice mail right to the user’s inbox.
Instead of wondering whether the little red light on their phones is signaling an important call, people can scan text previews, right in Outlook, to determine message content and priority.
Exchange Server 2010’s voice mail feature turns an audio call into a text preview.
Click for high-res imageRajesh Jha, corporate vice president of Microsoft Exchange, says Voice Mail Preview in Exchange 2010 makes it dramatically easier to visually sift through voice mail on your PC, mobile phone, or any popular Web browser to quickly determine the importance of a call. “For me, this feature is invaluable during meetings or other situations when actually listening to voice mail is not a viable option,” says Jha.
Exchange Server 2010 will launch at TechEd Europe, which runs Nov. 9–13 in Berlin.
“Hands-Free” Calling, Texting and Search
The Bing for Mobile application is a free, on-the-go version of Bing with voice-enabled search. Using this application, people simply speak their search query to retrieve results on their Windows phone.
The Bing 411 service works for any phone. People call 1-800-Bing-411, speak their search, and hear the results or get a text message of addresses, directions and other information for easy access later. Both Bing 411 and the Bing for Mobile application help users safely access important information wherever they may be, when typing on a phone is slow, impossible or inconvenient.
With the newly launched Samsung Intrepid from Sprint, the first Windows phone to use Microsoft’s Tellme voice user interface, the experience gets even better. People can speak a search query or dictate a text message, making it dramatically easier to accomplish tasks on the go. Intrepid users simply press the Tellme button on the phone and say what they want — whether that’s to dial a colleague, text a friend, or search Bing for the nearest hardware store or best happy hour.
“When you’re on the go, using only keystrokes to search can be cumbersome, especially if you’re multi-tasking. It takes over 20 strokes of the keypad to find a restaurant on the Web,” says Yusuf Mehdi, senior vice president of the Online Services Division at Microsoft. “With Bing for Mobile or Bing 411, you simply speak your query to get results quickly, easily and safely. Using your voice to simply ‘say what you want and get it’ helps you do more when you’re in a mobile scenario.”
Talk to Windows 7
An improved speech recognition feature in Windows 7, launched last week, enables people to control their computer completely by voice or by touch and voice. Using Windows Speech Recognition, people can easily launch applications, access commands and even convert their voice into text in any application that runs on Windows 7. In addition, software developers can tap into these capabilities to enable rich, natural speech interactions between users and Windows-based applications.
Partners such as HP are already leveraging these capabilities in their Windows 7-based PCs with innovative applications that leverage speech and touch together to transform the user experience.
“By using the power of their voice, people can get their jobs done more efficiently,” says Ian LeGrow, group program manager for the Windows team at Microsoft. “With Windows Speech Recognition, the interactions between people and their computers can be more natural, not just in the future, but starting today.”
Voice at Your Service
The Speech at Microsoft group runs the Tellme platform, the world’s largest voice platform based on the VoiceXML standard, managing more than 6 million calls every day, helping businesses improve customer service.
This month, the Speech at Microsoft group introduced an enhanced Outbound IVR (interactive voice response) Service on the Tellme platform to provide proactive customer service. With this service, businesses can provide interactive outbound messages that allow customers to act upon the alerts — to pay a bill, rebook a flight, or schedule delivery for a missed package, for example. The Outbound IVR Service is optimized to work across the phone (as a call or text), e-mail, instant messaging and the Web to deliver a personalized, efficient experience.
Says Jamie Bertasi, senior director for Speech at Microsoft, “We are delivering a steady stream of innovations to our platform in order to continue to deliver the best experience for the caller and best performance for the enterprise. By leveraging the power of the cloud and the billions of interactions we see every year, we are able to fine-tune the way companies engage their customers, enabling them to improve customer satisfaction while significantly reducing costs.”
Looking Ahead: What’s Next
According to analysts, the growing demand across industries for speech technology indicates that voice is poised to transform the user experience on a variety of fronts.
“Speech-recognition technology has matured to a level where it’s a primary catalyst for the next wave of innovation in the unified communications space,” said Nancy Jamison, principal analyst with Jamison Consulting. “Microsoft’s recent advancements in speech really strike at the heart of what true unified communications is all about — improving the user experience.”
By combining Tellme’s speech optimization and deployment experience with Microsoft’s cutting-edge speech technology, this new group brings together a cross-functional team of domain experts to drive speech technology to new heights. By using cloud-based technology, the Speech at Microsoft group is envisioning a future where speech recognition rivals human understanding.
Serafin says that his team of experts will remain committed to applying their many decades of experience to push the frontiers of voice-enabled technology that brings speech into everyday use.
“For perhaps the first time in the history of Microsoft, we have our world-class speech scientists and highly respected software-plus-services experts under one roof, and I believe the resulting collaboration will lead to pathbreaking innovation,” says Serafin. “The climate in our R&D environment is optimally charged to accelerate advances, leverage the power of software plus services, and revolutionize the ways customers interact with a wide range of Microsoft products.”
Bolstering that expertise is the recent addition of Larry Heck to the role of chief scientist for the Speech at Microsoft group. Heck first joined Microsoft as the partner architect for the Online Services Division R&D. Before that he led the creation, development and deployment of the search and advertising algorithms at Yahoo!, and before that he was the vice president of R&D at Nuance. Heck has joined the Speech at Microsoft group to help chart the course of next-generation elements of Microsoft’s speech platform.
“Speech belongs in the cloud. Only there can you reach the scale, the enormous volume of interactions required to create a speech system capable of rivaling human understanding,” said Heck. “With the formation of the Speech at Microsoft group, the unrivaled breadth of our platform today, and our cloud-based approach, this future is within sight.”
Speech, the Experience Game-Changer [Aug 3, 2010]
The growth of connected devices, from automobiles to your mobile phone, coupled with the increase in data consumption is signaling the beginning of a broad shift in technology toward an era of more integrated, natural experiences driven by speech, touch and gesture.
Today at the 2010 SpeechTEKConference in New York, Zig Serafin, general manager of the Speech Group at Microsoft, delivered a keynote address describing Microsoft’s vision for speech and natural user interfaces (NUIs). Serafin demonstrated the latest in speech recognition technology that has been designed into upcoming Microsoft products. These products promise to deliver more elegant and accessible interfaces, allowing users to utilize their voices and, in some cases, their bodies to perform actions and access information.
During his address, Serafin demonstrated three speech innovations:
• Kia UVO. Microsoft is creating more natural and safer automotive experiences using the Windows Embedded Automotive software platform and Microsoft Tellme Speech technologies. Starting later this year, Kia will begin offering the Kia UVOmultimedia and infotainment system in its all-new Sportage, Sorento and Optima. The UVO system is the first in-vehicle solution to integrate full Microsoft speech engine technology, allowing users to easily access media content and connect with people through simple, quick voice commands without having to navigate through hierarchical menus.
• Windows Phone 7. Microsoft is raising the bar for mobile device interactions with the development of Windows Phone 7. Speech has been seamlessly integrated into the phone experience, for functions such as search, navigation and dialing.
• Kinect for Xbox 360. Microsoft is unlocking new communication and entertainment experiences with Kinect for Xbox 360. The Kinect system allows users to navigate the Xbox 360 experience and participate in new gaming challenges by using NUIs such as gestures and speech.
“Microsoft is creating rich, immersive and seamless experiences across devices, delivered from the cloud. Speech will become the tool we use to unlock the power of devices as their connectivity and capabilities accelerate,” Serafin told SpeechTEK attendees.
As NUIs become more advanced and integrated into today’s technology, customers will expect to be able to interact more naturally, whether in front of the TV, in the car, on the go with their mobile device, or when interacting with businesses through customer-care applications, Serafin explained.
Just as important as the NUI is the fundamental shift in the architecture of speech, a shift that is accelerating the rate of learning and innovation. Microsoft Tellme has embraced a cloud-based architecture for speech. This architecture takes the billions of speech interactions running on the Microsoft Tellme speech cloud and uses them to improve the underlying recognition engine and improve the understanding of a user’s intent. For example, in the upcoming release of Windows Phone 7, users of the Bing voice search technology will be able to ask, “Who is pitching for the Giants tonight?” and get a listing of starting pitchers as well as ticket and weather information for the game. This represents a more natural experience for the user.
Microsoft continues to make significant investments in NUI, and in the next 12 months will be delivering products and technologies that will fundamentally change, for the better, how users will expect to interact with their TVs, mobile devices, and cars.
For more information on Microsoft’s speech innovations, please visit the Microsoft Tellme pressroom. You can also read more about Microsoft Tellme’s recent partner win with Avis Budget Group.
Today at the SpeechTEK 2010 industry conference in New York City, Microsoft Corp. announced the addition of Avis Budget Group Inc. to its growing roster of enterprise customers using the Microsoft Tellme speech cloud platform. Avis Budget, parent company of Avis Rent A Car and Budget Rent A Car, two of the world’s leading rental car brands, recently deployed the first in a series of new customer care solutions. By taking advantage of Microsoft Tellme’s award-winning speech cloud platform, Avis and Budget are delivering improved service to their customers during the peak summer travel season.
“Delivering new, streamlined customer care experiences can help save our customers time while giving them greater control over managing their vehicle rental arrangements,” said Thomas M. Gartland, executive vice president, sales & marketing, Avis Budget Group. “By working with Microsoft Tellme, we are able to deliver immediate improvements to our customer experience, while also keeping long-term technology costs in check.”
The second phase of the solution will add new reservation booking capabilities and expand integration to customer data systems to deliver enhanced caller personalization. By choosing the Microsoft Tellme cloud-based speech platform, Avis Budget will be able to roll out additional services to customers in an accelerated timeframe with minimal demands on its own internal system.
Microsoft Tellme Receives 2010 Speech Engine “Winner” Award
Also at SpeechTEK, Microsoft Tellme was honored with Speech Technology Magazine’s 2010 Speech Engine “Winner” Award, which is given to the year’s best speech recognition engine. In naming Microsoft its Winner, Speech Technology Magazine noted the company’s strengths in cloud-based speech and its focus on the enterprise, mobile and automotive markets. In addition, Microsoft Tellme was named “Leader” in the Speech Self-Service Suite category, in which the company’s depth in functionality and customer satisfaction were highlighted.
“2010 is the year speech hits the mainstream. Speech is changing the way we interact with technology in our homes, in our cars, on our mobile devices and on our PCs,” said Zig Serafin, general manager of Microsoft Tellme. “We are honored to be recognized as leaders in speech technology and will continue our efforts to make speech a natural part of everyday interaction with technology.”
Microsoft and Toyota Announce Strategic Partnership on Next-Generation Telematics [Apr 11, 2011]
Microsoft Corp. and Toyota Motor Corp. (TMC) today announced that they have forged a strategic partnership and plan to build a global platform for TMC’s next-generation telematics services using the Windows Azure platform. Telematics is the fusing of telecommunications and information technologies in vehicles; it can encompass GPS systems, energy management and other multimedia technologies.
As part of the partnership, the two companies plan to participate in a 1 billion yen (approximately $12 million) investment in Toyota Media Service Co., a TMC subsidiary that offers digital information services to Toyota automotive customers. The two companies aim to help develop and deploy telematics applications on the Windows Azure platform, which includes Windows Azure and Microsoft SQL Azure, starting with TMC’s electric and plug-in hybrid vehicles in 2012. TMC’s goal is to establish a complete global cloud platform by 2015 that will provide affordable and advanced telematics services to Toyota automotive customersaround the world.
As part of its smart-grid activities, aimed at achieving a low-carbon society through efficient energy use, TMC is conducting trials in Japan of its Toyota Smart Center pilot program, which plans to link people, automobiles and homes for integrated control of energy consumption. TMC believes that, as electric and plug-in hybrid vehicles become more popular, such systems will rely more on telematics services for achieving efficient energy management.
Microsoft has a long history of delivering platforms and services to the automotive market, including in-car infotainment systems built on the Windows Embedded Automotive platform, in-car mapping services with Bing and the Microsoft Tellme voice application, and many other consumer solutions.
“Today’s announcement of our partnership with TMC is a great example of how we continue to invest in the automotive industry and of our commitment to power the services that are important to consumers,” said Microsoft CEO Steve Ballmer. “It further validates the power of the cloud, as the Windows Azure platform will provide the enterprise-grade, scalable platform that TMC needs to deliver telematics in its automobiles worldwide.”
“This new partnership between Microsoft and Toyota is an important step in developing greater future mobility and energy management for consumers around the world. Creating these more efficient, more environmentally advanced products will be our contribution to society,” said Akio Toyoda, president of TMC. “To achieve this, it is important to develop a new link between vehicles, people and smart center energy-management systems.”
Qualcomm Snapdragon SoCs with a new way of easy identification
Follow-up: Next-gen Snapdragon S4 class SoCs — exploiting TSMC’s 28nm process first — coming in December [Aug 9 — Nov 16, 2011]
Update: Qualcomm Snapdragon S1-S2-S3 SoCs lineup in production as of 16-Nov-2011
- Qualcomm Snapdragon S1-S2-S3 SoCs lineup in production as of 16-Nov-2011
End of Update
In the last 24 hours there has been an incredible barrage of posts about “rebranding Snapdragon”. These posts are providing a kind of summary of changes referring to Qualcomm as the source of the information but not linking to that. When one finally finds the Qualcomm source it comes out that there is no rebranding in the conventional sense just a new classification for existing SoCs. So the individual SoC identifiers are the same, there is just a possibility to refer to them by a higher level of indentification which is related to the class of systems they are targeted to.
Because this is much more important new information than the non-existant rebranding I am first copying here the Qualcomm source and then some additional important information regarding their Adreno graphics capabilities and Qualcomm’s latest strategic moves to enter mobile gaming in a very big way. A report of current assesment of that is also available: Qualcomm hopes to make game consoles obsolete [Aug 4, 2011] Anandtech has published the slides of the Qualcomm event: Qualcomm’s March into the Gaming Market [Aug 3, 2011] and draws attention to this particular slide:

Please note the “Wireless Display” option which comes via the WCN3660 companion chip to Snapdragon S4 class of SoCs from the recently acquired Atheros (now Qualcomm Atheros). That chip will support the emerging Wi-Fi Display standard (said not to be confused with Intel’s WiDi) for streaming video directly from a smartphone or tablet to a Wi-Fi enabled display or television. (See also Wireless Gigabit Alliance – WiGig where Atheros is a member which is competing with Wireless HD where one of the members is Intel)
A Simple Way to Identify Which Snapdragon System is Right for You [Tim McDonough Vice President, Marketing, Qualcomm QCT on Qualcomm’s blog: OnQ, Aug 3, 2011]
Today Qualcomm is introducing a new way for our customers, our industry colleagues and consumers to identify the Snapdragon chipset that fits their needs. Those of you who know us well know that our current Snapdragon family of processors has grown to encompass over 15 different chips with feature sets that target mass market smartphones all the way through high end smartphones and tablets. And, although our Snapdragon chips are called processors, they are really system on chip solutions. Inside each Snapdragon chip are multiple hardware subsystems including CPUs, GPUs, modems, multimedia processors, GPS, DSPs, sensors, as well as advanced management software.
And all of these components are integrated into a single small chip that is designed with mobile in mind. The result is that Snapdragon processors deliver outstanding performance and longer battery life. But with such a deep roadmap of chips, our customers and industry colleagues have told us that it has become increasingly difficult to quickly and easily identify which chips are best suited for different devices.
We have arrived at a simple solution. Now our Snapdragon processors are classified into three system classes, System 1 (S1), System 2 (S2) and System 3 (S3): Simple names which denote performance and feature set. Moving forward, we will continue to add new classes as our roadmap grows. Without further ado, I present you with the Snapdragon S1, Snapdragon S2 and Snapdragon S3.
Snapdragon S1: Mass Market Smartphones [note: Up to 3G HSPA]
Snapdragon S1 processors offer great performance and longer battery life for today’s mass market smartphones. Boasting CPU speeds of up to 1Ghz, Adreno 200 graphics and a 3G modem, Snapdragon S1 processors are powering some of today’s coolest devices.
“The HTC Wildfire S could be the darling of the affordable Android handsets……..The most important factor for us is that we’ve found the HTC Wildfire S capable to performing those core tasks without too much of a compromise.”
— Pocket-Lint’s review of the HTC Wildfire S powered by the Snapdragon S1The Snapdragon S2: High Performance Smart Phones & Tablets [note: 3G HSPA+]
The Snapdragon S2 processor is an excellent choice for high performance smartphones and tablets. The S2 class of processors have some of the same design foundations as the S1 class but with some key performance improvements including a single core Scorpion CPU that clocks to speeds of up to 1.4Ghz, the fastest single core mobile CPU in the market, and the Adreno 205 GPU, which is designed to provide a 2x performance boost over the Adreno 200 GPUs. Web browsing and multimedia performance gets a serious performance boost too. With just one CPU core, the Snapdragon S2 can offer smoother graphics than other solutions that use dual-core CPUs.
“You can see clearly in the video that Qualcomm’s 2nd generation, single-core processor chewed up YouTube’s 720p Flash content without a hitch while the others failed to keep up in a smooth fashion.”
— Phandroid– (6/2011)Snapdragon S3: Multi-tasking & Advanced Gaming [note: 3G HSPA+, 1440×900/1080p HD/Dolby 5.1, Stereoscopic 3D capture & playback]
Here’s where things really get kicked up a notch. Simply put, the Snapdragon S3 is designed to offer 2x the graphics performance of the S2 and 4x the graphics performance of the S1. The S3 class of processors also feature a dual core Scorpion CPU at speeds of up to 1.5Ghz per core. With a more powerful [Adreno 220] GPU and a fast dual core CPU, the things our customers are starting to do with the S3 are pretty incredible. Take the HTC EVO 3D, this smartphone features a front-facing camera for video calls, two cameras on the back to create 3D photos and a display that uses a parallax barrier so you can view 3D photos without 3D glasses!
This performance boost also allows our customers to create devices with bigger and sharper displays. The Snapdragon S1 and S2 are typically in devices with 3-4-inch displays that offer a resolution of 800×480. The Snapdragon S3 in the HTC EVO 3D drives a 4.3-inch display with a resolution of 960×540, while the HP TouchPad tablet uses a monstrous 10.1-inch with a resolution of 1024×768.
The Snapdragon S3 Mobile Processor and Your HDTV [Aug 2, 2011] [note the “extend that experience to a 40-inch display” both in the video and the attached caption]
To maintain great battery life while also improving performance, Qualcomm designed the S3’s Scorpion CPU cores to be asynchronous, so each core can operate at different frequencies and voltages for superior performance at lower power. The S3 class of processors also support a host of video codecs and multimedia acceleration. You can learn more about the devices that use Snapdragon processors in our Snapdragon Showcase
“It (The Snapdragon S3) has arguably the best CPU and GPU in the dual-cores…The CPU being asynchronous can be a real battery saver… including NEON and has a 128-bit pipeline rather than 64 bit found in all other CPU thus a better speed…About multimedia, Its one of the best when it comes to multimedia… Qualcomm is also known for the stability of chipsets due to the fact that everything is on the chipset itself rather than making manufacturers add it.”
— Droid Gamers—Beastly Dual-Core Android Devices: A Rundown on Each Chipset (5/2011)Coming Soon: Snapdragon S4—Next Generation Devices
The Snapdragon S4 class will include the newest generation of Snapdragon processors and will feature a new CPU microarchitecture [Krait instead of the previous Scorpion] and integrated 3G/LTE multimode. The S4 will stay true to its roots by delivering exceptional battery power—a 65% decrease in power consumption, yet at the same time boost performance by 150%. This combo is going to create mobile products that offer graphics [Adreno 225 and up] that are comparable to current gaming consoles.
You’re also going to see Snapdragon S4 processors in new form factors and running a full blown desktop operating system. We’re currently working with Microsoft so the S4 can run the next version of Windows—Windows 8.
Stay tuned for big things. Or should we say small things?
Snapdragon™ Adreno 220 GPU Powers “Desert Winds” Game at MWC [Brent Sammons, Graphics Product Manager, Qualcomm QCT on Qualcomm’s blog: OnQ, March 1, 2011]
Attendees of Mobile World Congress 2011 got to see the newest generation of the Adreno GPU, Adreno 220, in action as part of the new Desert Winds game demo at Qualcomm’s booth. The graphics performance, new 3D effects, and level of graphical realism now possible with the dual-core Snapdragon MSM8660 chipset and its Adreno 220 GPU grabbed the attention of virtually all passing by the booth.
Snapdragon’s Adreno GPU – Desert Winds Game Demo [note the “console quality” differentiation in the attached text]
Desert Winds was shown in stereoscopic and non-stereoscopic 3D via HDMI out to a 55-inch HD LCD display. As with Qualcomm’s other dual-core Snapdragon MSM8660 demos at the show, the new Desert Winds game was running on the Snapdragon Mobile Development Platform (MDP), which is a device available to developers who want early access to Snapdragon chipsets and Adreno GPUs. (Get more info on the Snapdragon MDP and how to purchase at www.bsquare.com.)
The Desert Winds game ran in interactive and non-interactive modes, giving users the ability to play the game and help the game’s heroine, Amira, slay the giant scorpion character, Alacran, and his army of scorpions.
Developed by Southend Interactive, the game showcases the console-quality 3D graphics and high-end effects made possible by the Adreno 220 GPU, such as:
- Advanced particle physics and vertex skinning
- Full-screen post-processing shader effects
- Dynamic lighting with full-screen alpha blending
- Real-time cloth simulation
- Advanced shader effects like dynamic shadows, god rays, bump mapping and reflections
- 3D animated textures
Qualcomm will continue to use the Desert Winds game to showcase the ever-evolving, advanced capabilities of the Adreno GPU, with more 3D effects, smoother stereoscopic HD gaming, market-leading performance, and industry leading power-efficient 3D graphics. Based on our research (*), the Adreno 220 GPU in Qualcomm’s dual-core Snapdragon MSM8660 offers twice the performance of the GPU in other leading dual-core ARM9-based chips.
With more Android devices based on Snapdragon and Adreno and with over 100 games optimized for Snapdragon and Adreno, it seems clear that the mobile industry is already well aware of the many advantages that Snapdragon and its Adreno GPU.
In my opinion, it was apparent at this year’s Mobile World Congress that Qualcomm is well-positioned to continue its strong momentum in providing OEMs and 3D game developers with a powerful and efficient graphics platform that brings more of the industry’s latest and best 3D games to more smartphones, tablets and laptops everywhere.
_____
(*) Source Qualcomm – Average of Industry benchmarks composed of Neocore, GLBenchmark, 3DMM and Nenamark
Anandtech’s reports are not contradicting that:
– Hands on and Benchmarks of two MSM8x60 Phones – HTC Sensation 4G and HTC EVO 3D [June 3, 2011]
– Dual Core Snapdragon GPU Performance Explored – 1.5 GHz MSM8660 and Adreno 220 Benchmarks [March 30, 2011]
GLBenchmark 2.0
… GLBenchmark 2.0 is the best example of an even remotely current 3D game running on this class of hardware–even then this is a bit of a stretch. GLBenchmark 2.0 is still our current go-to test as it is our best best for guaging real world performance, even across different mobile OSes. … Comparatively, the 1.5 GHz MSM8660 with Adreno 220 is 2.2x faster than the 1 GHz MSM8655 with Adreno 205.
…
Quadrant 3D and 2D
Last and definitely least (at least in my mind) on the list is Quadrant, which has unfortunately become something of a de-facto one stop shop for benchmarking Android devices, famously spitting out one easy to digest score.
… Adreno 220 shows anywhere from 2-5x performance gains over Adreno 205.
Final Words
When we first started looking at Qualcomm’s Snapdragon SoCs we were impressed by their CPU performance but largely put off by the performance of the Adreno 200 GPU. The 45nm Snapdragon with the Adreno 205 GPU changed things as it roughly doubled GPU performance. The Adreno 220 brings about another doubling in GPU performance. …
How Snapdragon is Changing the Mobile Gaming Industry [Brent Sammons, Graphics Product Manager, Qualcomm QCT, Feb 10, 2011]
Qualcomm Shows Strong Support of the Mobile 3D Gaming Ecosystem at GDC [Brent Sammons, Graphics Product Manager, Qualcomm QCT on Qualcomm’s blog: OnQ, March 18, 2011]
Qualcomm has been clearly demonstrating its support of the entire mobile 3D gaming ecosystem at recent conferences like this month’s Game Developers Conference (GDC) in San Francisco. This support showed up as a press release with Gameloft; a new video with Gameloft and NAMCO BANDAI Games America; joint marketing activities with Sony Ericsson around their new PlayStation Certified Xperia Playdevice; a GDC speaker session featuring presentations by leading mobile developers Southend Interactive and Polarbit; a new Snapdragon mobile 3D gaming ecosystem video and a very well-attended and well-received party at Ruby Skye!
In the press release Qualcomm announced its agreement with Gameloft to deliver an enhanced, Snapdragon-optimized experience for Gameloft’s premier HD mobile 3D game titles like “SpiderMan Total Mayhem HD,” “Real Football 2011 HD,” “GT Racing: Motor Academy HD” and “Modern Combat 2: Black Pegasus.” These will be optimized for current and future Snapdragon processors, such as the MSM8x55 with its Adreno 205 GPU (currently shipping), and the dual-core MSM8x60 with its Adreno 220 GPU.
In a video shot during GDC, Baudouin Corman (Vice President Publishing of Americas for Gameloft) and Dominic Lobbia (Senior R&D Director of NAMCO BANDAI Games America) speak to their game optimization efforts and the value that Snapdragon and Adreno bring to the table. They cite the strong adoption of Snapdragon by manufacturers of high-end Android and Windows Mobile 7 devices, the high quality and great performance of mobile 3D graphics powered by Snapdragon and Adreno, as well as the valuable graphical optimization and development tools Qualcomm offers like the Adreno Profiler. (For more information on the Adreno tools, go to http://developer.qualcomm.com/dev/gpu/tools.)
Game Developers Explain the Value of the Adreno GPU [March 18, 2011]
…
Conference attendees also had the opportunity to get the whole story about Qualcomm’s mobile 3D gaming ecosystem support via a new video that was playing just outside the South Hall Expo Floor. The video features Qualcomm’s Vice President of Product Management, Raj Talluri, who explains that there is a huge ecosystem of Snapdragon game developers and games optimized to Snapdragon, that the majority of Android phones use the Snapdragon processor, and that all Windows Phone 7 products use the Snapdragon processor. Therefore, he explains, developers are able to reach a large audience of smartphone and tablet users.
Qualcomm’s Mobile 3D Gaming Ecosystem [March 20, 2011]
“Hey, You Got Your Snapdragon Chipset in My Xperia™ PLAY” [Brent Sammons, Graphics Product Manager, Qualcomm QCT on Qualcomm’s blog: OnQ, May 27, 2011]
Unlike the chocolate and peanut butter in Reese’s chocolate peanut butter cups, it was no accident that Snapdragon and the Xperia PLAY found themselves together. This week Sony Ericsson launched the Xperia PLAY at Verizon, with Qualcomm’s Snapdragon MSM8255 mobile processor with Adreno 205 Graphics Processing Unit(GPU) inside.
It is the world’s first PlayStation-certified phone (and perhaps the world’s most gaming-centric smartphone). And Sony Ericsson chose Snapdragon and Adreno to power it. If you’re wondering why, check out this recently posted Qualcomm video, featuring Aaron Duke and Kim Ahlstrom from Sony Ericsson, talking about the Xperia PLAY with Snadragon’s Adreno GPU.
Snapdragon’s Adreno [205] GPU powers the Xperia PLAY [May 26, 2011]
The Snapdragon MSM8255 chipset and Adreno 205 GPU together provide a fun and immersive gaming experience via the very device you will want to carry with you everywhere all the time – the new Xperia PLAY smartphone.
Not only does Snapdragon contain powerful graphics processing — enough to rival some in-home console systems — but it also has a lot of other valuable integrated features like video capture and playback, music playbackand a 1.4 GHz CPU.
The Xperia PLAY has a 4-inch 854×480 display, a 5 megapixel rear-facing camera, a VGA front-facing camera, 512 MB of RAM, and is based on Android 2.3 Gingerbread. Perhaps more importantly, the device comes with seven preloaded games. And you can download over 50 more games via Verizon’s VCAST apps store.
I would say that another big reason that Sony Ericsson chose to work with Qualcomm is that Qualcomm is really into mobile gaming!Keep your eyes peeled in the coming days for more details on just how big into gaming Qualcomm has become.
In the case of the Xperia PLAY, Qualcomm worked closely with Sony Ericsson not only to establish connections with some of the best mobile game developers and game titles around, but alsoto help game developers make sure that the games offered on the PLAY are the best they can be, using the Adreno graphics optimization tools.
We’re very pleased that Sony Ericsson chose Snapdragon for the Xperia PLAY device. We’re confident you will be, too. The Xperia Play may not be as tasty as a Reese’s peanut butter cup, but I’d say it’s a lot more fun and lasts a lot longer! For more information on commercially available Snapdragon-based devices and on the Adreno graphics optimization tools, check out our developer site at developer.qualcomm.com.
SoC’s for 2011: [ekin , Jan 23, 2011 >>> ]
(listed in what I believe is the best to the worse)
+ ARM Sparrow: Dual-core Cortex A9 @2.00GHz (on 32nm die), unspecified GPU
+ TI OMAP 4440: Dual-core Cortex A9 @1.5GHz, SGX 540 (90M t/s)
+ Apple A5 (iPad2): Dual-core Cortex A9 @0.9GHz, SGX 543MP2 (130M-150M t/s)
+ Qualcomm MSM8660 (Gen IV Snapdragon): Dual-core Cortex A9 @1.5GHz, Adreno 220 (88M t/s)
+ TI OMAP 4430: Dual-core Cortex A9 @1GHz, SGX 540 (90M t/s)
+ ST-Ericson U8500: Dual-core Cortex A9 @1.2GHz, ARM Mali 400 (50-80M t/s)
+ Samsung Orion: Dual-core Cortex A9 @1GHz, ARM Mali 400 (50-80M t/s)
+ Nvidia Tegra 2: Dual-core Cortex A9 @1GHz, nVidia ULP-GeForce (71M t/s)
+ Qualcomm Scorpion (Gen III Snapdragon): Dual-core Cortex A8 @1.2GHz, Adreno 220 (88M t/s)Notes:
– The SGX530 is roughly half the speed as the SGX535. The SGX540 is twice as fast as the SGX535.
– The Adreno 205 (41M tri/sec) is supposedly faster than the SGX535 but slower than the SGX540 (thus, is likely to be in the mid).
– The Adreno 220 is twice the speed of the Adreno 205 but it is slightly slower than SGX540 (88M vs 90M tri/sec).
– Samsung claims ARM Mali 400 to be 5 times faster than its previous GPU (S3C6410 – 4M tri/sec), about on par (80M tri/sec) with the Adreno 220, but few leaks benchmarked it to be only slighlty faster than the SGX535 (40M tri/sec).
– The gpu used in the Nvidia Tegra2 has been quite contained (little known). I estimated the Tegra2 has 71M t/sec (Tegra 2 Neocore=27fps/55fps=Galaxy S Neocore, x62% disadvantage of screen resolution, x 90Mt/s of SGX540 = 71M t/s). And recently some inside rumors via fudzilla actually confirmed this exact figure, so therefore the gpu-chip inside the Tegra2 is roughly equivalent to the MALI 400.All of these details are based on officially announced, rumors from trustworthy sources and logical estimations, so discrepancies can be existent.
Last thoughts:
As you can see there is some diversity in the next-gen chips (soon to-be current-gen), where the top tier (OMAP 4440) is roughly 1.5 times more powerful than the low tier (Tegra 2). However drivers and software will play a lead-role in determining which device could squeeze out the most performance. And this factor may alone favour the iPad2, Playbook or even MeeGo tablets to be better than the Honeycomb tablets which are somewhat bottleneck-ed by the lack of hardware accelaration and post-transcription through the Dalvik VM. I think we’ve hit the point where we could have some really impressive high definition entertainment, and even emulating the Dreamcast at decent/fullspeed.edit2 [March 13]: “ Just re-edited the post. Apple’s A5 details are added in, its looks to be one of the best chips for the year. If I had to choose between the OMAP4440 and A5, I probably would be reduced to a head-tail coin flip!”
Well, Apple’s been boasting over x9 the graphical performance over the original iPad. There are 2 articles on anadtech, one in Geekbench and a processor-specific details from imgtech (I dug up from 12months ago). It has been found that its a modified Cortex A9, 512MB RAM and the SGX543MP2. Everything points to the SGX543MP2 being significantly faster than the SGX540, and the given number was 133 Million Polygons per second (theoretical) for SGX543MP4 which is double SGX543MP2 performance. The practical figure is always less. Imgtech said the SGX540 is double the grunt of the SGX535, benchmarks show the SGX543MP2 is (on average) five times the grunt as the iPad (SGX535). So going by imgtech (the designer of sgx chips), the theoretical value that I list above, should be 70M t/s … going by Apple’s claim it should be 200M t/s … going by benchmarks it should be roughly 130 M t/s. Imgtech’s value is definently wrong since they claimed its faster than the SGX540 valued at 90M t/s. Apple’s claim also seems biased, they take only the best possible conditions and exaggerate it even more. It seems to be somewhere in between, and wouldn’t you know it, the average of the two “false” claims is equivalent to the benchmarked value
edit3 [April 3]: “Update. The benchmark results of the Snapdragon MSM8660 are in…. and it goes further to support the list. MSM 8660 = Dualcore A9 + Adreno 220 + Qualcomm modification (for better/worse).”
The benchmarks are out for the 4th-gen QSD, which confirms everything prior. It’s competing for top place against the 4440 and A5. I’ve changed the post (only updated chip’s name). If one were to choose between the processor of the A5 and the OMAP4440, they’d be really pressed to choose between more cpu grunt or more gpu grunt.
Qualcomm roadmap reveals quad-core, 2.5GHz ARM CPU [July 6, 2011]
MSM8960 [start shipping in Q4 2011]: Adreno 225 3D/2D 125 M tri./sec (DX9.3) – said to rival the GPU powering the Playstation Vita
MSM8930 [start shipping in Q3 2012]: Adreno 305 3D 80M tri./sec (DX9.3) – take us far beyond the possibilities of the Playstation Vita and more into the realm of the Xbox 360 or the Playstation 3
MSM8974 [start shipping in Q1 2013]: Adreno 320 3D 225M tri/sec (DX9.3)
While looking back one year: [Medion, Aug 19, 2010]
Samsung Galaxy uses PowerVR SGX540 (rated at 1 gigapixel fill-rate, and 28M triangles/sec)
Iphone 3GS/4 both use PowerVR SGX535 (1 gigapixel, 14M tri/sec)
Droid 2/Droid X use PowerVR SGX530 (500 megapixel, 14M tri/sec)
Droid uses underclocked PowerVR SGX530 (250 megapixel, 7M tri/sec)
Snapdragon uses Adreno 200 (133 megapixel, 22M tri/sec)So when it comes to the GPU, the Galaxy S phones kill anything that uses a current Snapdragon. The fill-rate is what is what’s really holding back the Adreno.
As for the CPU, I’ll generalize here.
Snapdragon – ARMv7 based Scorpion core (NOT an A8 like some state). Advantages over A8 is 5% faster clock for clock, and ability to be used in a multi-core configuration. Basically, it’s more future proof.
TI OMAP – stock Cortex A8, but currently running at 45nm, so better on battery life than Snapdragon (this will change with the new Snapdragons coming out)
Hummingbird – modified Cortex A8, 10-20% faster multi-threaded performance, but also 45nm so with better battery life as well.
So in terms of CPU, it’s Galaxy > Snapdragon/OMAP (depends, do you want 5% more performance, or significantly better battery life?)
So in conclusion, the Galaxy phones have more horsepower than the Incredible. If you plan to root and run custom ROMs, it should be the platform of choice.
Nokia Windows Phone to debut on August 17 at the huge gamescom 2011 event
Follow-up:
Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011]
Note: the “affordable” Nokia Lumia 710 is the one produced by Compal (the 800 is by Nokia itself)
Update:
– DroidUser999 says: … What happened to Nokia-MS Party on Aug 17th. Did they announce anything? [August 17, 2011 at 12:42 pm]
Taigatrommel says: August 17, 2011 at 6:38 pm
It was said they’d have a “small portfolio of devices” ready this year for small launch on limited regions.
I think they talked about a touch-only phone as well as one with a keyboard. So this small portfolio would include two different devices.
– More information: – Nokia’s North America centric approach for Windows Phone 7 [Aug 11, 2011]
– @dnystedt Dan Nystedt
Nokia supplier, Compal, to start shipping Windows Phone 7 smartphones to Nokia in September, total 2 million in Q4, Taiwan media say.
12 Aug via web
– More information: First Nokia WP7 in Q4 via an ODM route from Compal [Aug 13, 2011, with updates up to Aug 17, 2011]
– GIGA Tech Gamescom Special – Zu Gast bei Microsoft Xbox Live [Aug 20, 2011] (only the short intro is in German!)
– Microsoft Unveils Mango’s New Games Hub Features And Xbox Live Titles [Aug 16, 2011]
… today Microsoft announced Avatar Awardables, which are virtual badges that represent gaming achievements. The more you win, the more your avatar begins to look like an Eagle Scout’s merit badge sash. Microsoft also introduced what the company is calling Game Add-ons, which are basically just in-app purchases for games, like buying new weapons or levels.
The next new feature will please parents more than anyone else, as Microsoft has included parental controls within the Games Hub.
– Nokia Teams Up With Polar to Launch Over 300 Mobile Apps for Major Media Brands Globally [Aug 17, 2011]:
Nokia (www.nokia.com) has entered into an agreement with Polar Mobile (www.polarmobile.com) to launch over 300 mobile apps for Nokia smartphones over the next 12 months. Polar Mobile will be launching apps on Nokia smartphones for over 300 top tier media brands globally, including the likes of Wired UK, Kompas, Advertising Age, Globe and Mail, Shanghai Daily and 7DAYS. The apps will be made available to consumers of Nokia’s Symbian smartphones, the recently announced Nokia N9 and future Nokia with Windows Phone devices.
End of updates
The invitation sent out by Nokia and Microsoft this week:
![]()
is saying:
Save the date.
Nokia & Microsoft party.
For the beginning of games week in Cologne, we would like to celebrate with you in a special location.
A live act and great dj’s guarantee amazing sounds. Exciting actions and surprises will make it an event to remember.
An invitation with more details will follow soon.
> Competition
We raffle
3x Xbox 360 250 GB console with Kinect 3x Nokia with Windows Phone (as soon as available)
The last sentence makes it clear that “Nokia with Windows Phone” might not be available by the time of “games week in Cologne”. It is also made clear, however, by the very fact of this joint Nokia & Microsoft party (note also the order of company names!) that this will be the first public showing of the Windows Phone from Nokia.
Keep in mind that at an earlier Singapore event for the local Nokia employees the first Nokia Windows Phone 7 device has already been shown. See the 2nd embedded video in Engadget’s Nokia’s first Windows Phone: images and video, codenamed ‘Sea Ray’ [June 23, 2011] post which came from a 3d party video record. And that seems to be very much an intentional leakage (although the YouTube version has been made inaccessible on request from Nokia).
There is also a kind of clarification in RUMOR: Nokia to launch its first Microsoft Windows Phone mid of August? No! [UPDATE] [Aug 1, 2011]:
As of yesterday, we’ve received further information and according to them, it’s not a launch event at all but should engage (games) developers to the Windows Phone platform as well as to Nokia and Microsoft. It wasn’t confirmed that there won’t be a Nokia Windows Phone on some kind of display but I could imagine anyway that Nokia might give a first public sneak-peek anyway.
Now, what is gamescom 2011? This is:
The world’s largest trade fair and event highlight for interactive games and entertainment
with the tag line of:
Celebrate the games
held in:
Cologne, 17.-21-08.2011, open for everyone: 18.-21.08.2011
For trade visitors [i.e. “everyone”]
gamescom 2011 is the world’s largest trade and media platform in the game sector. More information for trade visitors
For exhibitors [for whom also the first day, Aug 17 has ben reserved as a closed one]
gamescom 2011 is the ideal place to establish and maintain business relations. More information for exhibitors
as per the home page [Aug 18, 2008] of this series of events.
According to the last year’s gamescom 10: Final report [Aug 23, 2010]:
This Sunday the second run of gamescom – the largest trade fair and event highlight for interactive games – successfully came to a close. A total of 254,000 visitors experienced over 200 world, European and
German premieres on five spectacular trade fair days. At the leading European trade fair in Cologne, 505 exhibitors from 33 countries(2009: 458/31) presented their product innovations, including the hardware enhancements “Kinect” (Microsoft), “Move” (Sony) and the topic of fascinating 3D trends, which provide new momentum for the market of interactive entertainment.…
Of the 505 exhibitors, 230 companies alone came from abroad(+15%), thus increasing the internationality of gamescom on the exhibitor side to 45.7% (2009: 43.8%). The team of all major national and international companies in the industry was almost fully represented.
…
and according to the No. 11 press release gamescom with successful interim result [April 19, 2011]
* Currently 20 percent more exhibitors than at the comparable point in time in 2010
* Notable exhibitors SEGA and Capcom to return to the highlight in Cologne
* First country-specific pavilion for Mexico…
In addition to key players including, among others, Electronic Arts, DeepSilver, Konami, Namco Bandai, Nintendo, Ubisoft, Warner Bros., Take-Two Interactive and Bethesda Softworks, leading online and browser games companies such as Frogster, NCsoft, Trion Worlds, Valve Corporation and hardware suppliers such as Hama, Razer and Bigben Interactive have registered.
More information has been regularly broadcasted as well, according to the No. 21 press release gamescom tv 2011 goes live today [July 15, 2011]
– First episode today, Friday, at www.gamescom-cologne.com, www.youtube.com/user/mygamescom and www.gamestar.de/gamescomtv2011/
– Presenters Annica Hansen and Nino Kerl provide comprehensive information on the largest trade fair and event highlight in interactive entertainment of the year 2011
– More entertainment thanks to new contents and English subtitles…
In 11 episodes, gamescom tv 2011 will present all highlights of the largest games and entertainment event
Clearly the first, closed day of such an event is the ideal place to introduce Nokia’s new Windows Phone for the press as well as the exhibitors of the event. Especially so because gaming and entertainment are the biggest differentiators of the Windows Phone platform vs. the competition.
Because of the widely known connection to the Xbox platform via Xbox LIVE the gaming advantage is quite obvious. For entertainment 3d party views for ‘Mango’ version go as high as:
… Windows Phone’s music experience is rivaled by none. Whether you are talking iOS or Android or Blackberry or WebOS, nobody does music playback and discovery as well as the Zune offerings in Windows Phone.
Gaming is supported via the new Games Hub while entertainment via the new Music +Video Hub. Below are a couple of notable video demos as well as detailed information about those two enhanced and redesigned hubs for Windows Phone 7, ‘Mango’ release:
Windows Phone Mango Games Hub Preview [June 18, 2011]
The Games hub has seen a total redesign and it looks fantastic. The collection listing has smaller game tiles now and the Xbox Live section now shows your fully animated avatar right away. Sometimes he’ll actually sneak off to other parts of the Games hub panorama when he gets bored. Your friends listing, messages, profile, and achievements are now all accessible right inside the Games hub. The Friends tile actually shows some of your friends’ avatars in the thumbnail and will change periodically. You can see which friends are online and compare their scores and achievements for each game. There’s no need to install the Xbox Live Extras app anymore… for those features. The Avatar customization features and Avatar Marketplace are not directly built in and will require the installation of the new Xbox Live Extras app (which is not available yet.)
In terms of the actual games, one of the features we’ve seen demoed was the instant resume while multitasking. Unfortunately we’ll need updated games that support the fast resume feature. Right now, with current games, they’ll essentially restart themselves and then resume while using the fast task switcher.
Website: http://pocketnow.com
Twitter: http://twitter.com/pocketnowtweets
Facebook: http://www.facebook.com/pocketnow
Windows Phone Mango Music + Video Preview [June 18, 2011]
The Music + Videos hub has seen some pretty significant changes. The hub design has been slightly altered and now there’s a little “…” menu at the bottom like most other applications. The “play all” button has also been moved to the bottom. The History section is now a vertical scrolling list of square tiles rather than a horizontal panning list. The same is true with the “New” listing, and the “Marquee” of music/video apps that integrate with the Music + Videos hub is now called “Apps”.
You can tap and hold anything in the New or History section of the top-level hub in order to pin them to the start menu or (if supported) play a smart DJ mix. Unfortunately there are no “Add to Now Playing” menu commands here. It would be great if I could quickly make a playlist of the new music in my music hub, but instead you still have to navigate to the artist/album/song deep within the music library before you’ll find that “Add to Now Playing” command in a tap & hold menu.
The music, videos, and podcasts libraries are mostly the same as Windows Phone 7, however you’ll notice a couple new additions when you find an artist page. First of all the “Smart DJ” button is there at the top, and if you have a Zune pass that will create a mix of music that includes the artist you’re looking at along with streaming cloud music that really nicely goes along with that artist. You’ll also notice a new pivot tab for “Related” artists. This is another excellent feature that was imported from the Zune HD. The related tab will show nice artist tiles from musicians that you might also like if you like the one you’re looking at. This is a great way to discover new music.
Website: http://pocketnow.com
Twitter: http://twitter.com/pocketnowtweets
Facebook: http://www.facebook.com/pocketnow
Space Shuttle Landing Mission in Infinite Flight 1.8 for Windows Phone [July 21, 2011]
Find out more at http://www.flyingdevelopmentstudio.com
Download at: http://www.infinite-flight.comor by searching for “Infinite Flight” in the Windows Phone Marketplace.
WP7 Game Review: Tentacles (WMPowerUser.com) [July 21, 2011]
See more: Tentacles: An exclusive game to be proud of! [July 22, 2011]
…
Title: Tentacles
Price: $4.99
Publisher: Microsoft Game Studios
http://redirect.zune.net/External/LaunchZuneProtocol.aspx?pathuri=navigate%3F…
Windows Phone 7 Mobile Games | ilomilo [Feb 4, 2011]
To download ilomilo, visit the Windows Phone app marketplace: http://www.microsoft.com/windowsphone/en-us/apps/paid-apps.aspx
See also: This week’s Deal of the Week–Ilomilo [Aug 3, 20110]:
Ilomilo is one of the cutest games on Windows Phone 7 and also may have some of the best graphics.
The Windows Phone 7 launch title has been selling for $4.99 but has been announced as this week’s Deal of the Week, so will see a temporary drop in price soon.
The game scored a very solid 5/5 in Presentation, Gameplay and also scored 5/5 for its overall score in our full review here, and is of course an Xbox Live title, so if you have not picked it up yet now may be a good time.
Ilomilo can be found in Marketplace here.
Windows Phone 7 Mobile Games | Krashlander [Feb 4, 2011]
To download Krashlander or other related Windows Phone games, visit the Apps Marketplace: http://www.microsoft.com/windowsphone/en-us/apps/paid-apps.aspx
Xbox LIVE | Windows Phone 7 [Jan 11, 2011]
Learn more about Xbox LIVE on your WP7: http://www.microsoft.com/windowsphone/en-us/apps/xbox.aspx
Fresh from E3: Xbox LIVE enhancements and new games for Windows Phone [Windows Phone Blog, June 6, 2011]
I know all of the gamers out there have been eagerly following all of the news coming out of the E3 expo in Los Angeles [games and voice]. Of course, I am partial to Xbox news especially when it comes to new stuff for Windows Phone. With that, I am stoked to announce some new Xbox LIVE functionality coming in the release of Windows Phone code-named Mango, in addition to some awesome new game titles.
First off, soon you’ll find an update to the Xbox LIVE Extras app, this is the new Avatar Marketplace! Now, you have more options to customize your Avatar with a wide range of props and clothing right on your phone.
Coming later this year in Mango is more native support of Xbox LIVE features in the Games Hub like:
- See your played games and unlocked/locked Achievements
- Compare Achievements with other Xbox LIVE members
- Search your list of friends to see who is online and what they are doing
- See your Xbox LIVE messages and Send/Accept/Reject friend requests
But what would the kickoff of E3 be without some new games to announce? This new line-up of Xbox LIVE games for Windows Phone will be available later this year; four of which will be available exclusive to Windows Phone! Here’s a snapshot of the games we will be previewing this week:
“Beards & Beaks” (Windows Phone exclusive!):Developed by the award-winning team at Microsoft Game Studios, “Beards & Beaks” is an all-out turf war between gnomes and crows that knows no bounds. A race of treasure heisting, a ballet of gnome flicking, and a natural disaster of very unbecoming behavior, this game is unlike any other!“Hasta La Muerte” (Windows Phone exclusive!):In this unique 2D world, you are the emissary of death responsible for freeing souls of those whose time has come. Encounter trials, bosses and enemies in more than 30 worlds with the aid of “soulpets” in this thrilling quest.
“Tentacles” (Windows Phone exclusive!): From Press Play, the creators of “Max & the Magic Marker,” this beautifully crafted game features Lemmy, a creepy yet adorable creature who navigates through 40 levels of madness attaching his tentacles to the environments with the tap of your finger. Enjoy groundbreaking, intuitive gameplay as you guide this eyeball-eating creature through boss fights and challenges and outrun Dr. Phluff’s acid attacks.
“Z0MB1ES (on teh ph0ne)” (Windows Phone exclusive!):This is not a typo. It’s an epic 3-pack of musically charged shooters from Ska Studios which includes: “I MAED A GAM3 W1TH ZOMB1ES 1N IT!!!1,” “Time Viking,” and “ENDL3SS ZOMB1ES!!!1” – including original music and the ability to upload a friends (or foes) face onto your zombie enemies from your photo library!
“Let’s Golf”: Gameloft presents a fun new way to golf with eight fun 3D characters with super powers, customized golfers, 108 holes across 6 locations, an in-depth Career mode, and new challenges like Shoot Out.
“Splinter Cell”:In this game from Gameloft, play as Sam Fisher, a highly skilled Special Forces operative and fight a corrupted secret agency to get your daughter back. Follow a trail of intrigue that leads from Iraq to a high-security building in Washington. Run, jump, fight, and shoot using a handgun, shotgun, AK47 and bazooka, or maintain stealth by improvising with nearby objects.
“Top Gun”: Defend the skies in the most authentic first person jet shooter game on Windows Phone, courtesy of Paramount. Become one of the few to survive the Highway to the Danger Zone! Shoot down enemy jets, dodge incoming air-to-air and surface-to-air missiles, navigate dangerous environments and obliterate the enemy’s air power.
Some great new titles coming soon to Windows Phone! I’ll be honest, I am looking forward to donning my black skin suit and night vision goggles for some Splinter Cell action on the bus. In the coming weeks, look for a deeper drill down into the Games Hub to see what’s new and hear from some of the folks behind the scenes responsible for creating it. In the meantime, happy E3 week!
Upping our game: What’s new in the Games Hub for Mango [Windows Phone Blog, June 23, 2011]
I used to play games on my Xbox only on the weekends. Now that I work on and own a Windows Phone, I play them at least once a day. As a new “avid gamer” and one of the program managers behind the Games Hub, I’m excited to take you on a gamer’s tour of Mango, the next release of Windows Phone coming this fall.
One of the first things you’ll notice about the Games Hub in Mango is its new look: A cleaner and lighter design that emphasizes your game collection and Xbox LIVE info—the heart of the hub. Responding to your feedback, we also made tweaks to improve the overall performance and speed.
Finally, the Games Hub in Mango now comes with many of the features previously found in the popular Xbox LIVE Extras app, such as 3D avatars with fun animations, a new Collection view, and more. Here’s a rundown of the changes.
Improved Collection view
When you download a game from Marketplace, it shows up in the Collection view of the Games Hub. Large icons now dominate this view. But we found this design forces some users to memorize icons to identify a game. The layout also isn’t currently consistent with the App list, located off the Start screen, where all your apps appear.
Since our guiding principle for Mango was making it easier for people to quickly and efficiently find the games they want to play, we’ve made some improvements.
In Mango, games are neatly organized in the same familiar alphabetical list view as your apps—icon on the left, name on the right. Once you’ve amassed more than 20 games—something that can happen pretty quickly on this Xbox-friendly phone—finding titles you play frequently can become a chore, requiring multiple swipes. Our customer research and your feedback told us people want to quickly and easily get back to recently-played games.
To fix that, in Mango we’re introducing a new Recent category. When your collection exceeds 20 games, the last three titles you’ve played now appear right up top, so you can get to favorites faster. (This has been very useful every time I find myself with a couple minutes to spare during the day!)
New 3D avatars with attitude
We know how much Xbox LIVE users love their avatars. In the current release of Windows Phone, the Games Hub displays avatars as a static 2D image. To flesh out your alter ego with an extra dimension, you need the free Xbox Live Extras app from Marketplace.
In the past few months we’ve received a lot of feedback from people wishing 3D avatars would be the norm on the phone. We’ve heard you loud and clear! So you’ll be happy to know that in Mango, we’ve fully integrated 3D avatars into the Games Hub.
Avatars on the phone are also now more playful: They wave at you, yawn, and perform a host of other actions. Shake your phone and your avatar dances—or even faints. Bug your poor alter ego too much and it might lash out at you (I won’t spoil the surprise by saying what it does) or pull the Collection screen into view to hide behind (my personal favorite).
Better Xbox LIVE experience
Besides better avatars, all the features previously found in the Xbox LIVE Extras app are now built into the Games Hub. These include:
- Improved Xbox LIVE messaging: Read and reply to Xbox LIVE messages sent from another Windows Phone, a PC, or an Xbox console. We’ve also added more avatar delighters here. If a message contains certain emoticons (e.g.
,
), you’ll notice your avatar’s expression change to reflect that emotion! (If a sender overloads a message with conflicting emoticons, your avatar will look bewildered.)
- Connect with Xbox LIVE friends: Find out if your Xbox LIVE friends are currently online through the friend status view. You can also search, browse, initiate, and respond to friend requests right from your Windows Phone 7.
- Integrated achievements and new comparison views: See the recent games your friends have been playing, and compare gamerscores and achievements for all Xbox LIVE games played on the phone, console, or PC.
- Edit your profile: Moved to a new city? Have a new motto in life? Now you can update your name, bio, motto, and location right from the phone.
- Improved Spotlight content: We’ve improved the news and info delivered to you via Spotlight in the Games Hub. Your window to the Xbox LIVE community will now be complemented with rich and vibrant images!
- Improved game request notifications: In Mango, you’ll receive notifications for multiplayer game or turn requests and can track them in the Requests section of the Games Hub.
It’s been fun to watch the new Games Hub go from concept to reality over the past year. I hope you’re as excited as I am about all the tweaks and improvements on the way for gamers in Mango—many of them inspired directly by your feedback. Let me know what you think!
…
Shirlene LimJune 24, 2011
Thanks for all the comments and feedback. Appreciate all the great suggestions and feature ideas. I’ll pass them on to the team for consideration in future releases. Here’s answers to some of the questions you had…
Q: Do we support push notifications for messaging on Xbox LIVE?
A: No, we do not support that for Mango. I agree it’ll be cool to have instant notification like we do for text and IM. We will look into this.
Q: What about real-time multiplayer support?
A: What about real-time multiplayer? Right now, we’re focused on delivering a great selection of Xbox LIVE games for WP7 and integrating the features that connect the community on mobile, like achievements. We currently offer asynchronous multiplayer functionality in certain Xbox LIVE games. We will continue to evolve and improve the experience in future releases.
Q: Any news on more countries being supported?
A: When Mango arrives in the fall, you’ll see a significant increase in the number of countries where Xbox LIVE service for Windows Phone is available. We’re not quite ready to announce the details yet – expect to hear more about this later this summer.
Q: Will there be a way to quickly sign in and out of different Xbox LIVE profile in the games hub or have support for multiple Xbox LIVE account?
A: No, not at this time.
Q: Will non Xbox LIVE games be integrated in the games hub?
A: Yes. You will find all games in your games hub regardless of whether they are Xbox LIVE or not.
A tour of the new Music +Video Hub [Windows Phone Blog, June 3, 2011]
From the beginning, the chief design principle for the Music+Videos Hub in Windows Phone was simple: make it easy to discover and consume the content you love.
In Mango, it only gets better.
The next release of Windows Phone introduces on-phone podcasts, new features like Smart DJ (my personal favorite), and loads of refinements and tweaks that make it easier to find and enjoy great music and video. As one of the program managers that helped conceive and design many of these new features (yes, I do get paid to listen to music all day), I thought it’d be fun to tell you not only what changes we’re making in Mango but also to give you a little insight into whywe’ve made them.
Podcasts now included
You can already listen to podcasts on your Windows Phone. The catch is you need your computer and the Zune software to actually browse and download them. In Mango, you can now do all this right on your phone (U.S. customers only). [See the comments section for explanation of this from Josh. –ed.]
In the Marketplace hub, you’ll see a new menu option: Podcasts. Tap it to see featured, top, or new podcasts and to browse by genre. Under genres, we’ve also added audio and video pivots, so you can find exactly the type of podcasts you’re interested in. You can also search for specific titles.
Once you’ve found a podcast that interests you, there are plenty of ways to enjoy it. I like Discovery Channel video podcasts but they tend to be quite large. No problem. In Mango, I can stream podcasts directly from Marketplace. Every once in a while, I want the latest episode of The Onion for a laugh but don’t need them all. That’s OK, I can download individual episodes.
I do, however, always want the latest DJ Tiesto podcast when I leave the house every Monday morning. Easy enough: I can subscribe to the series right on the phone and it will automatically download new episodes while charging overnight. Windows Phone will be the onlyphone to do this without a PC or third-party app!
When you subscribe to a podcast series, you control how many episodes you want to keep and what order the episodes play back. To save your battery life, new podcasts are downloaded only if your phone is connected to a power supply. To save your monthly phone bill, podcasts download over Wi-Fi by default (unlimited data plan customers, don’t worry: there’s a setting to change this).
If you’re already a hard-core podcast listener (like I’ve become since working on this feature), have no fear. Your existing subscriptions won’t be affected when you update to Mango. But you’ll now have the option of managing those subscriptions on your phone instead of your computer. (To make things as simple as possible, we don’t allow both the computer and phone to manage subscriptions.)
A DJ in your pocket
We all have those moments when we want to listen to some music. But not just anything. We want tunes that fit the mood. A new feature coming in Mango called Smart DJ is designed to provide just the right mix.
Smart DJ takes “seeds”—an artist, album, or song— and creates a music mix that’s similar using whatever songs it finds on your phone. If you have a monthly Zune Passmusic subscription, Smart DJ selects from the millions of tracks available in the Zune catalog.
We’ve sprinkled the Smart DJ feature all over the Music + Videos Hub: It’s available from artist cards, the music player, and every artist, album, and song in your collection via the tap-and-hold menu. Since we have a hunch that you’re really going to like Smart DJ mixes, we’ve add them to the History pivot and made them pinable to the Start screen, so you can quickly find favorite mixes again.
Find stuff in Marketplace easier
We listen closely to customer feedback, and one of the things we heard loud and clear was that searching the Marketplace is sometimes painful due to the lack of auto suggestions and jumbled results. We’ve fixed both in Mango.
Now when you start typing in the Marketplace search box, you’ll see search terms appear. Search results are also now organized by content type (apps or games, music, or podcasts). We make it even simpler to find what you want by indicating exactly what each search result is—artist, album, song, or playlist, for example. Marketplace search is also context sensitive. Start a search from the podcast Marketplace and you’ll land right into the podcast results pivot. Same goes for music.
If you’re like me, you probably also love to discover new music. We’d made that possible in Marketplace now, too. In artist results, we followed in the Zune HD’s footsteps and added a Related pivot that lists similar artists.
Changes to the Music + Videos Hub
In addition to new features like podcasts and Smart DJ, we also made a ton of smaller but noticeable tweaks to the Music + Videos Hub, much based on customer research or feedback from you. Here’s a rundown of some of the more notable ones:
- More discoverable playback options: Research showed we provided a great option—“shuffle all music”— that almost nobody knew we had! So we’ve moved the button and updated the icon to make it stand out. Ditto for the old Rate, Shuffle, and Repeat playback options, which were hidden behind album art. In Mango, they’re front and center.
- Improved History and New: These areas are designed to make it easier to find and play content. But usability studies taught us the horizontal layout and 8-item limit slowed people down. So in Mango, we’ve gone vertical— and added room for 25 items.
- Better mini-playback control: We noticed people were having trouble tapping the small buttons of our handy mini-playback control. Now when you tap the volume button on your phone you’ll see bigger, easier-to-tap music controls as well as the artist name and what’s playing. Tap on that info to launch the full music player and turn on options like shuffle or repeat.
- New lock-screen options: We thought it would be handy if you could easily control your music player while your phone is locked, so in Mango you’ll find playback controls there.
- New artist wallpapers: We also figured music lovers would like to see those great artist images in the Music + Videos Hub show up as wallpaper on the lock screen. In Mango, that’s now a settings option. (We keep this one off by default, since it does have a small impact on your battery life).
We also made a bunch of tweaks to the music player itself. These include:
- Better playback controls: The playback controls are bigger and are now aligned with the mini-playback control—so your thumbs always know where to go.
- Better artist images: We found that the background artist images were sometimes too bright, which made some controls hard to see. Our design team worked hard to find the right opacity for the images. The end result you’ll see in Mango has a great layered look and never interferes with the controls.
- More playback info: We’ve added the artist name to the music player queue so that when you’re jamming to your new Smart DJ mix, you know exactly what’s up next.
- More playback options: Tap the Repeat button a couple of times and you’ll see the addition of a Repeat Once mode for those songs you just can’t get enough of.
- New playlist option: Yep, that’s right—you can finallycreate playlists on your device. Add a mix of whatever you want to your queue or start a Smart DJ mix and save it as a playlist.
- Better data management: In Mango, Zune Pass subscribers now see an icon on the phone when they’re listening to streamed music—so you always know when you’re consuming data.
- More video options: Last but not least, for videos, we’ve added a full-screen toggle and video scrubbing (where supported) so you have quick access to the parts of your videos you love most—features we heard you ask for!
We appreciate all the feedback you gave us on the Music + Videos Hub over the past several months—and we want to hear more for Mango! Conceiving, designing and building these features has been a blast—but it’s even better when we get to watch our customers use and love them.
Josh Phillips, program manager, Windows Phone Engineering
…
Josh Phillips June 07, 2011
Wow! Thanks all for the kudos and feedback – my apologies for the delayed response! I see lots of questions and I’ll get to a few of the smaller ones later but I want to first address the podcast concerns that take up the lion’s share of the comments.
I should have been a little bit clearer on how podcasts work in both 7 and Mango. Today, you can use the Zune PC software to subscribe to any podcast series, anywhere in the world that has Windows Phone in market, and consume them on your phone. That option will not change with Mango but it will improve. Once you have synced a series subscription from your PC to your phone (using the Zune software), you can have the phone manage the subscription by tapping the “subscribe” button on the series details screen – at which point, whenever new episodes are available they will automatically be directly to your phone – without a PC! Again, this is for any podcast series, anywhere in the world with Windows Phone. Additionally, in Mango and starting in the U.S., there will be a full-fledged podcast marketplace that you can browse right on the phone. You will also be able to download or stream individual episodes and subscribe to a series without ever having to connect to a PC. We are working to bring this feature to other markets but the U.S. is the only market for which we can confirm support at this time. There are lots of nuanced and unique regulations in each region and we have to make sure that we’ve dotted all our i’s and crossed all our t’s before we can bring an on-phone podcast marketplace to additional locales.
To summarize, you’ll still be able to enjoy podcasts all over the world with Mango but, once you’ve gotten the series from your PC to device, you won’t need a PC to get new episodes (yay!). Additionally, if you’re in a region that has a supported marketplace, you’ll never need to use a PC at all as you can browse and subscribe to series right on the phone. Stay tuned as we continue to invest in bringing new features and services to new markets. In the meantime, keep up the great feedback! Thanks!
REMARKABLE first 16 hours reading results:
References:
Aug 3: 42 from the below one [hup.hu]
Aug 4, 9:30: 18 from the below one [hup.hu]
which is 60 out of 103
| ( bervi | 2011. augusztus 3., szerda – 20:59 ) |
hurráhurráéljenhurrá :)»
- 6 hozzászólás
- 243 olvasás [reads] [i.e. every 4th reader on hup.hu clicked over here]
The Memjet disruption to the printing industry
Update: Memjet Corporate Video [MemjetPrinting YouTube Channel, Jan 16, 2012]
LG’s new Machjet color printer based on Memjet technology is 60 ppm fast vs a traditional laser printer of only 18 ppm speed [LG video ad for the Korean market, June 21, 2011]
Memjet Honored with Prestigious Intertech Technology Award [July 27, 2011]
Memjet, the global leader in color printing technologies that provide remarkable speeds and affordability, today received the 2011 InterTech Technology Award from the Printing Industries of America, recognized as a symbol of technological innovation and excellence. This is the first InterTech Technology Award for Memjet and its blazing fast printing technologies.
“According to our panel of judges, Memjet’s disruptive technologies will prove to be a significant game changer within the printing industry,” said Dr. Mark Bohan, vice president, technology and research at Printing Industries of America. “Memjet’s printing technologies have the potential to shift the economics of the inkjet industry and ultimately reduce costs for consumers.”
Through its partners, Memjet is bringing its technologies to office, industrial, commercial and consumer markets to help change the way people print. Memjet-powered office printers, for example, print in beautiful color at incredibly fast speeds of 60 pages per minute (the fastest desktop printer speed in the world), while consuming considerably less energy than competing products. Around the world, original equipment manufacturers (OEMs) use Memjet technologies to power printers and printing solutions far beyond what traditional markets have come to know and expect. Memjet provides technologies and components to OEMs and partners in the office, labels, wide format and photo retailmarkets. The company’s technologies are protected by more than 3,000 global patents, with another 2,000 pending.
“This has been a pivotal year for Memjet as we commercialize globally with leading OEM partners including LG, Lenovo, Lomond, Kpowerscience Co. Ltd., OWN-X and Astro Machine Corporation, among others,” said Len Lauer, president and CEO of Memjet. “We’re extremely honored to be recognized by Printing Industries of Americafor our innovation and contributions as we continue to bring change to the industry through the creation of an entirely new category of printing—that of very fast affordable color.”
See Memjet technologies in action here.
Market Impact
Memjet advancements are dramatically changing and opening up new opportunities for large and small print companies that want to adopt scalable, cost-efficient and more flexible business models. For the first time, it’s easier and possible for more players to enter new markets of the commercial-print industry value chain, such as book publishing, newspapers, direct mail, transaction, photo books, packaging, and more. Memjet printheads are configured for a host of print applications at a never-before-seen combination of speed, low-capital costs, and high-quality color. Memjet inks are specially formulated, so the printhead can release up to 700 million drops per second. Its controller chip provides a powerful development platform for OEMs. All Memjet controller chips include Memjet’s high-speed print pipeline that runs on dedicated hardware and is optimized to achieve Memjet’s industry-leading speeds.
Memjet customer Jack Ellis, president of Post Haste Mailing, has run a mail addressing business for nearly 30 years in Annapolis, Maryland and adds: “Memjet has been the best product in the mailing industry since inkjet’s inception over 15 years ago.”
For more information on Memjet’s award winning technologies, please visit www.memjet.com.
About Intertech Technology Awards
Since 1978 the InterTech™ Technology Awards sponsored by Printing Industries of America have honored the development of technologies predicted to have a major impact on the graphic arts and related industries. More than 80% of technologies that receive an award experience continued commercial success in the marketplace.
About Memjet
Memjet is the global leader in color printing technologies that provide remarkable speeds and affordability. The company supplies technologies and components to OEM partners across the printing industry. Memjet maintains its corporate office in San Diego, and has offices in Dublin, Sydney, Taipei, Singapore and Boise, Idaho. The company is privately held. For more information, please visit www.memjet.com or follow us on Twitter @memjet.
About Printing Industries of America
Printing Industries of America is the world’s largest graphic arts trade association representing an industry with approximately one million employees. It serves the interests of more than 10,000 member companies. Printing Industries of America, along with its affiliates, delivers products and services that enhance the growth, efficiency, and profitability of its members and the industry through advocacy, education, research, and technical information.
Associated Press article picked up by tens of thousands:
Inkjet, laser, Memjet? Fast color printers on tap [Jan 7, 2011]
Memjet Printhead Singapore Pte Limited [March, 2008]
Company Charter
Memjet Printheads is a technology company setup to manage the manufacturing and commercialization of Memjet printheads in conjunction with our partners at Silverbrook Research and Memjet Commercial Companies. We are responsible for the sourcing, prcurement, planning, manufacture, quality control, product and process improvement of Memjet™ printheads. Memjet Printhead Singapore Pte Ltd is based in Singapore.
The Memjet Printheads organization is a growing new company with the exciting task of commercializing the game-changing Memjet™ printing technologies. We are seeking individuals who thrive on innovation and collaboration while bringing experience and a proven ability to deliver results in an entrepreneurial environment.
Please refer to our jobs page.
Memjet Printhead [memjet.com, June 14, 2009]
Memjet arrives: why isn’t all printing this fast? [July 22, 2011]
The printer we saw yesterday was hooked up to the kiosk printing system that Jessops has in its stores, although it will have the Memjets in a few select stores that offer premium printing to start with (it’s also introducing wide format photo printers that can print extra-large images on a roll into the stores and we’ll see those first).
Jessops is hoping that offering photo books with silver halide or glossy photo paper; printing onto canvas or acrylic; being able to print snaps directly from your phone or from Facebook; iPhone, IPad, Android and Windows Phone apps for laying out your photo book or – our favourite – a folded set of prints in the size and shape of an iPhone that you can carry in your handbag, might get us printing out the hundreds of photos we take. Certainly not having to stand there twiddling your thumbs for ten minutes to get A4 photo prints will help – and it’s nice to see that Memjet turns out to be a real product and not vaporware.
AND WHAT THE FUTURE COULD EASILY BRING:
as an old example Memjet Mobile Phone Printer Prototype [Jan 15, 2009]
Interview with Kim Beswick of Memjet (SilverBrook Research) [April 2, 2007]
[with Memjet since June 2006 after a 13 years stint with HP as a marketing manager]
When should we expect to see the Memjet technology available for purchase by American consumers?
Early 2008.
How many American manufacturers should we expect to be selling the photo and A4 printers?
We currently have a handful of customers in different stages of discussion. We will likely have three to four customers introducing home and office products initially in 2008. These numbers, of course, could change. The Memjet Photo Retail company is working on customers for the kiosk market and Memjet Labels is working on customers for the label, ticket, and tag markets. All the home and office customers have distribution capabilities in the U.S. We are being very private about the nature of our customers at their request. We want them to have the opportunity to announce their products in the timeframe that they see fit.
…
What was the goal Silverbrook Research related to inkjet printers when they began work a decade ago?
The initial goal was to create a small, inexpensive, high-quality photo-printing engine that could be integrated into a digital camera. That is still part of the vision although the home and office, label and photo-retail markets have taken priority over the smaller format print engine.
…
Your latest patent involves putting printers in cell phones. How long before that technology is prototyped and licensed out?
We can prototype this technology now and Silverbrook actually has a working phone model in their lab today. Small-format devices for phones, cameras, PDAs and the like will likely follow our current introductions by about two years (or 2010).
An Interview with Kim Beswick of Memjet [March 19, 2010]
… Ms. Kim Beswick, VP of Marketing for Memjet Home and Office graciously agreed to give us a few minutes of her time for an interview. Below are the questions I asked and the responses from Ms. Beswick. The quotes provided are from an interview given to the website Databazaar in 2007.
…
Q. In April 2007 you stated that “We believe within five years we will have the capability to do color office documents at 120-150 ppm and full-page photos at 60-75ppm.” Is that still the current goal? And when Mr. Lauer says that he believes the print head will do 60ppm, is he simply being cautious?
A. The focus was slightly different in 2007 than it is today but I think the two performance statements are still basically true. Currently, we are able to print at 60ppm for typical office documents and 30ppm for high quality color documents and photos. So yes, we are already basically where [Len] Lauer said we were. But we’re also improving all the time. Looking into the future 120-150ppm speeds are definitely possible. We may be a year off from our initial statements but the technology will evolve and expand over time from where we are today.Q.You also stated that Memjet planned to have “Small-format devices for phones, cameras, PDAs and the like will likely follow our current introductions by about two years (or 2010)”. And what about printers in cell phones? Are you still on track with that? Do the advances made with Wi-Fi technology and iPhone applications for printing give you any pause?
A. Our research and development team is focused on bigger market opportunities at the moment. We have a broad set of ideas and potential over time – the key is deciding which ones to focus on. We do know about Polaroid and the PoGo system, which was a major advance in an integrated camera printing solution. We believe that phones are a major computing platform that will at times also need to connect to a printer and print. While we have the potential over time to shrink our format and potentially integrate into smaller format devices, however iPhone and other phone apps that connect those devices to regular sized printers are likely the bigger near term opportunity. These solutions will be good for the industry at large and will be good for Memjet as well.
OWN-X Kft/SpeedStar 3000 [July 21, 2011, for Label Expro Europe 2011, Sept 28 – Oct 1, 2011]
OWN-X LLC. Budapest is the OEM manufacturer of the table top SpeedStar 3000 digital label printer driven by Memjet technology. Beside the SpeedStar 3000, OWN-X will also display two new Memjet technology base products, the WebStar 1000 which is a high speed roll to roll label printer aiming the flexo market and the WideStar 2000 for packaging products in sheet format. The OWN-X printers are sold globally by authorised resellers, most of them will be at OWN-X booth (9F15).
SpeedStar 3000 Digital Label Printer Introduction Video [May 26, 2010]
SpeedStar 3000 Presentation [July 29, 2011]
SpeedStar 3000 in Action I [May 24, 2011]
SpeedStar 3000 in Action II [July 1, 2011]
SpeedStar 3000 use [dealer info, excerpted on July 30, 2011]
For all applications [which] need fast variable color label print in small volume.
Retail
Banners
Posters
Shelf labels
Price ticketsFood production
Fresh food labels
Lunch labels
Frozen food labels
Seafood labelsFruits, Vegetables
Box labelsGovernment
DOD logistic labels
Library RFID labelsGHS – Global hazard Safety labels
Sanitary products
Colors, paints
Chemistry
Oil, Gas productsLogistic
SSCC labels
Transportation labelsHealth care
Pharmaceutical labels
Medical devices
Blood banksAnniversary
Wedding
Birthdays
Baptist eventWine, Beer, Water, Juices
Wine labels
Wine box labelsDomestic appliances
Energy labels
Product promotional labelsFashion, Bags
Swing tags
Box promotional labelsHotels
Soap
ShampoosAgriculture
Plants
Seeds
Animal feedShoes
Box labelsCosmetics
Perfumes
ShampoosCars
Tire labels
Price stickers
Promotional banners
Bumper stickers
Energy labelsElectronics
Unit packaging
Price level tagsRFID
Libraries
Health care
Security
SpeedStar 3000 ink price [dealer info, excerpted on July 30, 2011]
Some label samples and ink costs in EUR cents per label
LG Machjet color printing for office use: 60 pages per minute [LG video ad for the Korean market, June 21, 2011]:
Other (actually funny) videos on the same theme:
– Machjet Coffee [LG video ad for the Korean market, June 21, 2011]
– Machjet Talk [LG video ad for the Korean market, June 21, 2011]
LG Launches World’s Fastest A4 Color Desktop Printer Powered by Memjet Prints High-Quality Color Documents at Astounding Speeds [LGE press release, June 21, 2011]
Prints High-Quality Color Documents at Astounding Speeds
LG Electronics (LG) and Memjet, a global provider of high-speed color printing technologies, today jointly introduced Memjet’s breakthrough office printing technology into the Korean market. The Machjet LPP6010N, the world’s fastest A4 color desktop printer, will be available this month through authorized LG resellers and channel partners.
Until now, printing technology has been limited to laser and traditional inkjet systems. The Machjet represents an entirely new category of printing technology that makes possible high-quality color printing at never-before seen speeds and quality. Memjet’s ground-breaking, high-density page-wide printheads and components enable printers to operate twice as fast but at only half the cost to run versus traditional color office printers, on average.
“LG prides itself on launching truly innovative products and is pleased to bring the world’s fastest A4 color desktop printers powered by Memjet’s game-changing printing technology to the Korean market,” said Sihwan Park, vice president of LG Electronics’ monitors and printers business unit. “The Machjet delivers completely new levels of color performance and affordability and uses significantly less energy versus laser printers.”
The Machjet leapfrogs over current printers with high-quality color outputs in 1600×800 dpi resolution at 60 pages per minute. Memjet’s proprietary Page Straight Array (PSA) Technology packs more than 70,000 ink nozzles on a single printhead — 17 times the nozzle density of traditional printheads — allowing the Machjet to deliver more than 700 million drops of ink per second on a page.
Len Lauer, president and CEO of Memjet, said: “Combining Memjet’s core technology benefits with LG’s brand, corporate capabilities and vast distribution network, LG is creating exciting new value for Korean customers looking to be more efficient and cost effective in their office printing.”
Printers that are “powered by Memjet” are also energy efficient and less expensive to operate. While competitive color laser printers use on average approximately 600W of electricity during normal operations, the Machjet consumes just 32W. Costs are further reduced via the Machjet’s Hyper Small Drop Technology. The Machjet takes advantage of smaller droplets to minimize the amount of ink required to render clean, crisp text and images at high speed. This technology results in faster-drying ink and reduces the TCO (Total Cost of Ownership) by up to 70 percent when compared to competitive color laser printers.
Such innovation has given Memjet a significant intellectual property position in the industry with more than 3,000 approved global patents and another 2,000 pending.
LG rolls out world’s fastest color printer [June 21, 2011]
LG Electronics said on Tuesday it would roll out the world’s fastest A4 color desktop printer, able to print up to 60 pages per minute, this month.
In a press conference held in downtown Seoul, the global electronics giant said it joined hands with global player Memjet to release the product “Machjet LPP6010N” in the local market.
The event comes as LG Electronics is putting more weight on the printer project with the company repositioning this month its printer business unit to combine with its monitor business unit, moving it away from the marketing department.
LG previously folded its printer business about 15 years ago, only reopening the business portfolio in 2009 by partnering with other global firms, such as Lexmark and Hewlett-Packard, which are equipped with printing technologies.
“The maintenance fees are about 70 percent cheaper (compared to other printers) and it’s an environmentally-friendly product that uses the lowest level of electricity,” said Kwon Hee-won, executive vice president of LG Electronics’ home entertainment unit.
“I believe it’s an item that could bring revolution through providing differentiated values in the competitive printer industry.”
Printing a single color page costs 55 won for Machjet, while it costs 200 won for a regular laser color printer and the product is priced at 750,000 won, said LG officials.
Company officials also said developing a model to sell overseas needed more consideration, but second and third upgraded versions of Machjet ― including changes in design and the addition of other functions such as scanning and copying ― will be launched for local consumers.
LG Rejoins Printer Market With Memjet’s Technology [The Wall Street Journal – Korea Realtime, June 21, 2011]
LG Electronics Inc. on Tuesday became the latest and biggest company to embrace a new technology for making office printers – a kind of inkjet on steroids developed by small U.S. firm called Memjet.
With the product, LG is re-entering with its own brand a business that it left around 1998 because it couldn’t gain share in crowded market. LG has been a contract manufacturer of printers for Hewlett-Packard Co. and Lexmark International Inc. in recent yearsbut has stayed away from a branded line of its own.
The new product is aimed at the office market and its key trait is speed. The printer produces 60 color pages at 1,600-by-800 dpi (dots per inch) resolution in one minute.
“We believe we will be able to secure a differentiated place in the market,” Havis Kwon, the chief of LG’s consumer electronics unitsaid at a news conference in Seoul.
For now, LG will concentrate on the South Korean market, relying heavily on the distributors who sell its computer systems locally.
But that also fits with Memjet’s strategy. The closely held firm, based in San Diego, has been forging deals with manufacturers on a geographic basis. In China last month, Memjet partnered up with Lenovo Group Ltd. In India, it has lined up WeP Peripherals Ltd., in Taiwan Kpowerscience Co. and, in the U.S., Delphax TechnologiesInc.
Len Lauer, a former Qualcomm Inc. exec who became Memjet’s chief executive earlier this year [January 2010], said the company is adopting a strategy akin to Qualcomm or Intel Corp. in which it is the technology provider for manufacturers that already have strong brands and distribution channels. A “powered by Memjet” label will be affixed to the printers, similar to the “Intel Inside” sticker.
The company’s name comes from the acronym MEMS, or microelectromechanical system, which is at the heart of the “printhead” it developed. The printhead has about 70,000 nozzles that are formed on microchips and span the width of a page.
For now, the home market is not on the company’s radar, he says. “Our main differentiator is speed and homes don’t need speed,” Mr. Lauer says. “The office is dominated by lasers and there’s so much differentiation we provide against lasers.”
In addition to speed, Memjet-based printers claim savings in ink and power consumption.
Memjet Adds Another Partner – Korea’s LG Electronics [Lyra, June 24, 2011]
Memjet added another Asian-based partner this week with the launch of LG Electronics’ Machjet LPP6010N printer. The machine, which appears to be the same design as those already introduced by China’s Lenovo and others, is targeted at the South Korean market and is expected to begin shipping this month.
While Memjet and LG spokespeople were not able to provide us with pricing information, LG officials said in an article in the English-language Korean Herald, “Printing a single color page costs 55 won for Machjet, while it costs 200 won for a regular laser color printer, and the product is priced at 750,000 won.” According to recent currency exchange rates of just less than one-tenth of a U.S. cent per South Korean won ($.0009268 to be precise), the color CPP figure for the Machjet converts to roughly 5 U.S. cents, and the printer will sell for slightly less than $700 USD.
…
Memjet continues along its circuitous path to market, mixing in new-to-the-industry partners, along with some better known names (see partner summary below), as is the case here with Korea’s LG Electronics. From the latter’s successful experience in diverse markets such as mobile phones to household appliances, we believe that a worldwide (or at least North American) push by LG with its Machjet LPP6010N would be a distinct possibility in coming months or years, especially given the lack of North American-based partners for Memjet so far.
OTHER INFORMATION
Memjet CEO Lauer Talks Strategy as Debut Approaches for “Disruptive” Inkjet Technology [July 20, 2010]
Original Article: Xconomy
(continued from previous page)It has the look and feel of a startup technology company. Yet Memjet was founded in the mid-1990s and has roughly 500 employees around the world, including 50 now working at its corporate headquarters—which is probably within range of a No. 3 iron shot of HP’s San Diego Imaging and Printing Group
And then there is Lauer himself, who resigned as one of the highest-ranking executives at Qualcomm, the San Diego wireless giant, to become CEO of a company that’s little-known—if it’s known at all—beyond the inkjet printing industry.
“Qualcomm is a really good company,” Lauer tells me. “I got along fine. I wasn’t looking to leave.” He makes it sound like it was an easy decision, once Memjet’s board agreed to establish the company’s headquarters in Rancho Bernardo, a San Diego suburb that also has Sony Electronics and Northrop Grumman’s unmanned systems business in the neighborhood.
“In my view, it’s a businessman’s dream,” Lauer says. “It’s technology that represents a high-value proposition to the customer. It’s really fast. And it’s less-expensive.” He calls Memjet’s technology “truly disruptive.”
After maintaining a low profile over the past eight months or so, Lauer says Memjet plans to step into the open and increase its visibility later this year. The company gave a preview of what to expect in May, with the debut of the SpeedStar 3000, an ultra-fast label printer produced by Own-X, a Memjet partner based in Budapest, Hungary. The device makes high-resolution product labels at a rate of 12 inches per second. Memjet doesn’t make the printers itself, but is building its strategy around the idea of selling print heads, ink, and other components to partners like Own-X. (A Web-based video demonstration of the technology can be found here [pointing to http://www.speedstar3000.com/].)
INSERT: SpeedStar 3000 Presentation [June 30, 2011]
Memjet intends to introduce its technology in the commercial label market this fall, beginning in Eastern Europe, according to Lauer. The company has similar agreements to supply its components with other manufacturing partners in other parts of Europe, Asia, and the United States.
“We’re not coming out with a Memjet-branded printer, we want to do in-branding,” says Lauer, who sees a big market for Memjet among the companies that print everything from Heinz ketchup bottles to UPS shipping labels—even the coupons printed on the reverse side of cash register receipts. He even envisions a Memjet-powered kiosk in hotel lobbies, with the capability of letting guests choose among 50 or 60 international newspapers—and printing out a current edition in just one or two minutes.
Lauer also sees opportunities for Memjet’s technology in the photo printing centers at pharmacies and warehouse retailers like Costco, in poster-size, wide-format printing, computer assisted design (CAD), and blueprints. The Memjet CEO estimates the global market opportunity for its technology is worth $30 billion. It’s a market ripe for innovation, he says, because while the giant companies manufactured printers for many years, the industry “really hasn’t spent much on R&D.”
In this respect, Lauer sees similarities in Memjet’s strategy to Qualcomm, which initially made cell phones and wireless network infrastructure as a way to gain market acceptance of its core digital wireless technology. “We’re similar in that we’re going to sell to existing printer and imaging OEMs,” Lauer said, referring to the original equipment manufacturers that make products for sale under another company’s brand name.
“Our technology will print 10,000 envelopes per hour, and it’s in color, which stands out in the mass mailing industry,” Lauer says. “It’s just much, much faster and at lower price points.”
To protect Memjet’s “disruptive” technology, Lauer says the company has obtained about 3,000 patents, with another 2,000 patents pending. Memjet’s core technology was developed at Silverbrook Research, founded in Sidney, Australia, by Kia Silverbrook, a onetime Canon R&D director in Australia, who has spent decades expanding Memjet’s patent portfolio.
So how does the Memjet printer work differently than the classic inkjet? Unlike an inkjet printer head that moves sideways across the page, Memjet’s print head is fixed. It extends all the way across the page—it’s 8.66 inches wide—so it lays down an entire line of ink as the paper advances. Each Memjet printhead consists of 70,000 inkjet nozzles (in contrast to the 1,500 to 2,000 nozzles in a conventional inkjet print head) and prints in five colors at 1,600 by 1,600 dots per inch(DPI), Lauer says.
Each Memjet nozzle is less than 100 microns wide (roughly the width of human hair) and uses micro-electro-mechanical technology (the MEM in Memjet) to spew 1.2-picoliter droplets of ink at a rate of 900 million per second, Lauer says. The nozzles are made out of silicon in a semiconductor factory and operated by Memjet’s proprietary, “systems on a chip” print engine controller electronics, firmware, and software.
Funding for Memjet’s extensive intellectual property protections, global workforce, and other operations has come primarily from one investor, whom Lauer declined to identify. “Our main investor came in about five or six years ago,” he says. “It’s an individual with a lot of money, someone whose name I’m sure you’d recognize, who came in as a private equity investor,” which has been reported to be Argonaut Private Equityof Tulsa, OK.
Apart from operating far more efficiently than commercial batch printers, Lauer says the genius of Memjet’s technology lies in its capability to customize labels and other print jobs “so maybe a Heinz ketchup label could have regional customization” for the San Diego Chargers or Padres. As Lauer puts it, “We’re ready to go, and fairly excited about it.”
Argonaut Private Equity [Bloomberg Business Week, excerpted: July 30, 2011]
Argonaut Private Equity is a private equity and venture capital firm specializing in growth capital, middle market, early venture, mid venture, late venture, turnaround and buyout investments. The firm seeks to invest in the followings sectors: consumer electronics, energy, specialty materials, telecommunications, drug discovery and delivery, medical devices, aviation, healthcare services, technology, manufacturing, and financial services sectors. It prefers to invest between $1 million and $500 million over the life of its investment. Argonaut Private Equity was founded in 2002 and is based in Tulsa, Oklahoma with an additional office in India.
IIE Distinguished Speaker Series – 28 Jul
On July 28, SMU [Singapore Management University] Institute of Innovation & Entrepreneurship will organize IIE Distinguished Speaker Series. There are two speakers: Ashok Rao, CEO of Inlogy and Anil Khatod, Managing Director of Argonaut Private Equity. Both of them will talk about different topics. Ashok Rao will talk about “Angel Investments for Ventures in Emerging Economies” and Anil Khatod will talk about “Sustainable Energy – Fueling Our Future”.
…
Anil Khatod, Member of TiE Global Board of Trustees and Managing Director of Argonaut Private Equity
Anil Khatod is the managing director of Argonaut Private Equity, a global venture and private equity firm with $5.5 billion assets under his management. Argonaut has significant investments in sustainable energy space including in solar, solar thermal, wind, biomass, natural gas, fuel cell, advance insulation materials and solid state lighting companies. Anil is also the founding partner of the firm’s investment practice in India, where he built a local team, developed investment strategy and has invested more than $600MM in infrastructure, cleantech, technology, retail, financial services and consumer goods companies. In addition to India, Anil also actively invests in technology, cleantech and medical devices sectors in the US and Israel. Anil currently serves on the boards of twelve companies including Memjet Technologies, OmniGuide, Bombay Stock Exchange, Siklu Networks, VenturEast, and CrownBio in the US, India, China, Ireland, Israel and Australia. Anil also serves on the global board of TiE and was formerly president of TiE Atlanta.
Memjet Launches High-Speed Color On-Demand Printing Technologies for Labels and Packaging Market [Oct 29, 2011]
Memjet, the global leader in color printing technologies that provide remarkable speeds and affordability, will launch its color on-demand printing technology for the labels and packaging markets at PACK EXPO International 2010 (October 31-November 3, booth 3866). Memjet represents an entirely new category of technology that brings cost-effective, on-demand color printing to the manufacturing floor. “We believe that Memjet technology is disruptive and will have a dramatic impact on how color printing is used in packaging activities,” said Sean Marske, president of Memjet Labels.
“The technology gives you the freedom to print exactly what you want, when you want it, and where you want it, making near-line color label printing possible for ‘just-in-time’ and other manufacturing operations. This reduces waste and accelerates the workflow process. It also enables brand owners and manufacturers to move their label, tag, ticket, card and folding-carton printing out of a centralized print facility and directly onto their factory or warehouse floors,” Marske added.
This capability for high-quality, cost-effective, on-demand color speed makes possible a decentralized color-printing model, which can shorten the supply chain, reduce over-buying, and simplify labeling and versioning activities. A Memjet-powered printer can provide high-speed, variable-data, color printing for localized on-demand label runs and many other trans-promotional marketing activities. Printers that are powered by Memjet can produce a color label or impression in seconds, and a full roll or stack of labels or impressions in minutes.
“Powered by Memjet” Printers Available Now
Memjet provides the core technology that allows innovative Original Equipment Manufacturer (OEM) partners to deliver new value to their target markets with fast and affordable color printers. These printers are “powered by Memjet.” Memjet technology has already been incorporated into several commercially available labels, packaging and addressing products, including the following:
• Astro MachineCorp: M1 and M2
• MainStreamLLC: The 12 Pacc
• OWN-XIndustrial (Europe): SpeedStar 3000
• Rapid Machinery Company(Australia): Rapid X1 and Rapid X2
“Memjet is a promising technology, altogether new, unlike any other available technology,” said George Selak, president of Astro MachineCorporation, a Memjet OEM partner. “The printhead is nearly nine inches wide, as opposed to the typical small heads that have to be stitched together. The fast process color from a single printhead creates a compelling value proposition for our customers,” he added.
“The first color label printers on the market have been relegated to niches because they are slow and their running costs are high,” said Fred Noll, president of MainStreamLLC, another Memjet partner. “Memjet color printing technology allows us to serve a broad market because we can overcome these previous speed and running cost obstacles.”
Previews of Upcoming Print Engines
In addition to showing its labels and packaging technologies that are available today, Memjet will demonstrate upcoming color printing technologies and systems in booth 3866. Memjet Labels will demonstrate a color on-demand labels print-engine prototype that operates at 30 inches per second (ips). PACK EXPO will also be the first public demonstration of the Memjet wide format technologies. A 42-inch-wide print engine will print color, on-demand, on folding carton and corrugated packaging material. Memjet will be making a series of announcements for a variety of industries in 2011. Memjet’s breakthrough design delivers more than 700 million drops per second of color ink through more than 70,000 nozzles on a single, stationary printhead. The core technology consists of 8.77-inch printheads, custom ASICs, software and ink that OEMs incorporate into their printers. The Memjet technology is protected by 3,000 global patents; 2,000 more are pending.
Memjet to Debut Label and Packaging Print Technology [Nov 2, 2010]
[Original article: PCMag.com]
(continued from previous page)Memjet design delivers more than 700 million drops per second of color ink through more than 70,000 nozzles on a single, stationary printhead. The core technology consists of 8.77-inch printheads, custom ASICs, software and ink that OEMs incorporate into their printers. The Memjet technology is protected by 3,000 global patents, and 2,000 more are pending.
Memjet claims that the speed, quality, and cost-effectiveness of its technology makes possible a decentralized color-printing model, which can shorten the supply chain, reduce over-buying, and simplify labeling and versioning activities.
Memjet technology has already been incorporated into several commercially available labels, packaging and addressing products, including the following: Astro Machine Corp: M1 and M2; MainStream LLC: The 12 Pacc; OWN-X Industrial (Europe): SpeedStar 3000; and Rapid Machinery Company(Australia): Rapid X1 and Rapid X2.
In addition to showing its labels and packaging technologies that are available today, Memjet will demonstrate upcoming color printingtechnologies and systems. Memjet Labels will demonstrate a color on-demand labels print-engine prototype that operates at 30 inches per second (ips).
Pack Expo will also be the first public demonstration of the Memjet wide format technologies. A 42-inch-wideprint engine will print color, on-demand, on folding carton and corrugated packaging material.
Memjet says that it will be making a series of announcements for a variety of industries in 2011. Privately held Memjet supplies technologies and components to OEM partners across the printing industry. Its corporate office is in San Diego, and it has offices in Dublin, Sydney, Taipei, Singapore, and Boise as well.
San Diego Startup Ready to Hit the Print Button [Dec 13, 2010]
[Original Article: The San Diego Union-Tribune]
In a San Diego research building, Len Lauer examines a strip of colorful package labels printed at a blazing rate of one foot per second using a benchtop printer.
He’s looking at color quality, and the labels pass the eye test. But Lauer, chief executive of local startup Memjet, knows his company must pass much bigger tests as it brings its inkjet printing technology to market after 15 years of development.
Memjet makes 8.5-inch — or page wide — printheads and related technology that it says offer much faster print speeds and cost advantages over competitors in the nearly $250 billion worldwide digital printing market.
After a false start at commercialization about three years ago, the company now says its technology will be in printers that hit the market in January. Those first devices will target label and package producers— a behind-the-scenes, but large, printing market.
Later next year, however, Memjet expects that its printing technology will power office printers sold to businesses.
Wide-format printers using Memjet printheads to produce architectural drawings also are expected to be launched in 2011, the company said. And it thinks its technology will be used in photo kiosks at retailers and photofinishing mini-labs by the end of 2011.
“Our value is we can bring much faster print speeds at lower costs, and color,” said Lauer. “You might say, ‘What do you mean? Everybody has color.’ But in the commercial space, color is very expensive. So we bring in color at a very low cost.”
Inkjet and laser print technology has been around for decades. Big companies such as Hewlett-Packard, Canon, Epson and Lexmark dominate the industry. It hardly seems like fertile ground for an upstart company to make a stand.
But industry analysts are taking Memjet seriously for several reasons.
Over all those years of development, it has accumulated 3,000 patents worldwide related to its technology. It has an additional 2,000 patents pending.
It’s also a sizable operation, employing about 500 workers in Australia, as well as about 50 employees in San Diego. The local office is a few hundred yards from H-P’s inkjet product development campus in Rancho Bernardo. It also has an office in Boise, Idaho, — another H-P stronghold — and other cities worldwide.
Moreover, at least one mega-rich investor has made a bet big on Memjet. Argonaut, a private equity fund controlled by Tulsa energy billionaire George Kaiser, is the chief financial backer of the firm. Lauer won’t pinpoint how much Memjet has raised over the years, but he will say it’s “hundreds of millions of dollars.”
Finally, Memjet managed to lure Lauer away from San Diego-based Qualcomm, where he was chief operating officer, this year to lead Memjet as it pushed toward bringing its technology to market.
“It has gotten a lot of attention in the industry,” said Bob Leahey, an analyst with technology research firm InfoTrends. “It’s not fully commercialized at this point. We’ll know much more when some (label printers) get installed. But they have very high resolution. They have very low costs for a fairly substantial piece of equipment. So those two things are compelling.”
There has been some skepticism surrounding Memjet, in part because it came out in 2007 talking about revolutionizing the inkjet business but then missed deadlines for deliveringproducts.
“They have been sort of like Bigfoot in the industry for a number of years now,” said Gary Peterson, an analyst with Gap Intelligence, which tracks the printer industry. “They were first introduced to the market about March 2007. They were coming out with products the next year. Then it got bumped back a year. Then another year.”
Peterson said Memjet’s product line up has been a moving target as well. It once expected to have a home photo printer, but those plans have been shelved.
“Back in 2007, they approached everybody — Lexmark, H-P — and essentially said, ‘This is what we’re bringing to market. We know it’s a category killer. Either join us or perish.’ ”
Competitors didn’t jump to deploy Memjet’s printhead, which analysts think indicates they are confident in their own technologies and ability to compete.
Lauer said the delays in 2007 occurred because Memjet’s partners wanted more fully developed printing systems than Memjet anticipated. The company has now met those requirements for the label printer marketand expects to soon meet them for the other markets it is targeting.
Memjet’s business model is not to make printers. Instead, it wants to provide “print engines” — the printhead, ink, software and semiconductor chips — to partner companies. Those partner companies will design the printers, paper trays and so on, then sell the devices under their own brand names.
Lauer said the business model is similar to that of Qualcomm, which sells modem chips to wireless phone makers that allow cell phones to work. Memjet is getting its brand name out with a “Powered by Memjet” campaign, similar to the Intel Inside strategy. “We want people to recognize at the point of sale, ‘Oh Memjet. That must be fast,’” said Lauer.
The company’s core technology was developed by Kia Silverbrook, an Australian inventor who once was chief technology officer for Canon. He started working on the concept of a page-wide printhead in 1994.
“Laser and inkjet technology is 25 years old,” said Lauer. “And what happens is every year the industry just evolves. Every year it comes out with a little bit better price performance, a little bit better speed. But nothing revolutionary.”
Memjet thinks its technology is a big step forward.
“The holy grail for a long time has been to come up with an inkjet printhead that was wide enough where it didn’t have to be scanned back and forth,” said Charles LeCompte, an analyst with Lyra Research, an industry group.
With a page-wide printhead, a device could print very fast. Memjet says its technology will allow an office printer to spit out 60 pages a minute — or about four times the amount a typical monochrome lasermight produce.
Four companies have signed up to put Memjet’s technology in printers targeting the label market or envelope printing market — including MainStream LLC, Astro Machines, Rapid Machinery and Own-XIndustrial.
The company won’t reveal its potential partners in other markets, including office printers. But it expects to make some announcements during the Consumer Electronics Show in January.
Lauer thinks Memjet has advantages over a typical startup.
For one, it’s targeting big markets. Digital printing is a $249 billion worldwide industry. While printing overall is declining, digital printing is growing about 10 percent a year as older analog presses and chemical-based photo finishing systems are replaced.
“A lot of times when you’re a startup, you have to develop a market for your mousetrap,” he said. “In our case, the market already exists, and it’s a quarter of a trillion dollars.”
Analysts say labels are a good fit for Memjet, since speed matters and the low price for the initial equipment is attractive.
But other markets may be more difficult. Photo kiosks, for example, mean competing against H-P, Kodak and Fuji Film. The office printer business is stock full of competition.
“It’s not so much that they’re competing against an established beast like H-P, it’s that they are competing against four or five established beasts, including Lexmark, Canon and Epson,” said Peterson.
An unusual aspect of the company’s business is that the printhead is a consumable, meaning it must be replaced periodically depending on use. For the office market, Memjet is encouraging partners to implement an ink refill program so customers can reuse the ink cartridges. Memjet has developed designs for ink refill stations.
Office printers are by far the biggest market Memjet wants to attack. It aims to compete against monochrome laser with a device that sells for $500 to $600 but offers a better cost per page and faster speeds.
“It’s been a long haul for Memjet,” said LeCompte. “They came out more slowly than they expected. But I’d say their chances are good.”
MEMJET FACT SHEET [June 22, 2011] (emphasis is mine)
Memjet is the global leader in color printing technologies that provide remarkable speeds and affordability.
TECHNOLOGY:
Memjet develops color printing technologies (controller chips, printheads, ink and software) that enable super-fast, affordable quality color printing.DIFFERENTIATORS:
Memjet has three major differentiators:
- Memjet provides a fast and affordable way to print in 1600 dots per inch (DPI) color at 60 pages per minute (ppm) or 12 inches per second (IPS).
- Memjet-powered printers are twice the speed and half the total cost of ownership, on average, compared to traditional color printers.
- The Memjet partner business model leverages the channel strength, market innovations and brand awareness of Memjet OEMs.
MARKET:
$250 billion digital printing market.While the Memjet technology is appropriate for a wide variety of printing applications, currently the company is focused on four key markets:
- Labels
- Home & Office
- Wide Format
- Photo Retail
Memjet will participate in—and accelerate—these printing industry trends:
- Analog to ditigal
- Monochrome to color
- Pre-print to print on-demand
- Centralized to de-centralized
- Off-line to in-line
TECHNOLOGY:
Memjet’s core technology is controller chips, quality assurance chips, printheads, and ink and reference designs developed by Silverbrook Research of Sydney, Australia. Memjet technology is protected by 3,000 global patents, with 2,000 additional patents pending.A single Memjet printhead contains more than 70,000 nozzles. It is designed to fire more than 700 million drops of ink per second, enough to print a full color page. Each printhead nozzle is approximately one-tenth the diameter of a human hair.
The Memjet printhead prints in true 1600×1600 DPI. Its five-color-channels per printhead can be configured with different color combinations and various media widths for different market needs. The Memjet printhead prints an entire page in one pass, eliminating the scanning motion of traditional inkjet printers.
BUSINESS MODEL:
Memjet supplies printing components to its OEM partners, which incorporate the technology into their branded products. These OEM partner printers can be identified through a “powered by Memjet” logo mark.ANNOUNCED PARTNERSHIPS:
Memjet is working with OEMs and innovative start-ups, many of which have asked to remain confidential at this time.The following companies have been announced.
• LG (Korea) • Astro Machine Corp. (North America) • Lenovo (China) • OWN-X KFT (Europe) • MEDION (Europe) • Rapid Label Systems (Australia) • Lomond (Russia) • Kpower Science Co. Ltd. (Taiwan) • WeP Peripherals Ltd. (India) [1. Rena Shows Memjet Based Prototype for Direct Mail [May 5, 2010]: “AMS Will be launching the new AMS M1 Colour Page Printer at IPEX May 2010. Stand D861 Hall 18. The AMS M1 Printer incorporates new Memjet Inkjet Technology. … AMS is the exclusive distributor in the UK & Ireland for Astro Machine Corporation products.”
2. Neopost USA Addressing Group Partners with Astro Machine Corporation [Oct 1, 2010]: “ The Neopost USA Addressing Group announces the introduction of the RENA Mach 5 Color Mail Printer. RENA is a Neopost USA brand known for leadership in direct mail technology. This new inkjet printer is designed to print envelopes, postcards, mailers & more in true digital full process color. The new RENA Mach 5 offers breakthrough performance powered by Memjet® technology. … Engineered in partnership with Astro Machine Corp., the RENA Mach 5 Color Mail Printer is now available for purchase with the first production models shipping in December 2010. Pricing is positioned below comparable toner-based print systems. It is available via the Neopost USA and RENA Systems national network of equipment dealers. … Neopost USA is a wholly-owned subsidiary of Neopost S.A., the fastest-growing worldwide provider of mailing and shipping solutions. With its two flagship brands of Neopost and Hasler, it partners with customers to help them achieve higher levels of efficiency, control and value in their mailing operations. … RENA & RENA Systems are Neopost USA brands. The RENA Brand is managed by the Neopost USA Addressing group based in Oaks, PA.
3. CeBIT: Medion zeigt 60-Seiten-Drucker mit Tintentechnologie von Memjet [March 4, 2011]
Translation: CeBIT: Medion shows 60-page print in ink technology Memjet [April 6]: “The Medion E89400 prints up to 60 color pages per minute and will cost around 600 euros (picture: ZDNet). … He is 600 euros will be available this year for around middle. Currently Medion checked with the distributor Tech Data opportunities, product dealers to sell the. … The technology was presented by Memjet already at CES in Las Vegas. Medion has taken over the marketing for the European space and displays it for the first time in Europe. … 2012 can be calculated using the same technology with a smaller model. For 2013, a variant is planned with duplex printing. A wireless version is not currently on the roadmap. … 2012 can be calculated using the same technology with a smaller model. For 2013, a variant is planned with duplex printing. A wireless version is not currently on the roadmap.”
4. Memjet Partners with Lomond to Bring World’s Fastest Office Color Printer to Russia [April 14, 2011]: “Memjet, the global leader in color printing technologies that provide remarkable speeds and affordability, and Lomond, a provider of consumables for office and large-format digital printing, today announced a partnership to deliver Memjet-powered printers to the Russian market. The first printer to be introduced from the new Lomond product line is the EvoJet Office. … allows us to offer the world’s fastest desktop color printer to Lomond customers for office use across Russia and more than 10 additional countries in the Eastern European market,” said Lomond CEO Alexander Bulaev. … LOMOND Trading Ltd. is an international company headquartered in Douglas, Isle of Man.”]
The end-user base for Memjet-powered printers will continue to expand rapidly in 2011 with OEM partner launches across the first four areas of our industry focus: labels, office, photo kiosks and mini labs, and wide format.
SIZE:
500 full-time professionals, the majority of whom are focused on Research & Development.OFFICES:
Corporate office located in San Diego, and offices in Dublin, Sydney, Taipei, Singapore and Boise, IdahoFOUNDED:
2002FUNDING:
Privately funded. The principal investor is Argonaut Private Equity.LEADERSHIP:
The executive team is comprised of technology veterans with deep experience across a variety
of leading companies in high-tech, as well as the print industry.
• Len Lauer, president and chief executive officer (formerly COO of Qualcomm, and president and COO of Sprint)
• Mark Legg, chief financial officer
• Bill McGlynn, president, Home & Office Business Unit
• Sean Marske, president, Labels Business Unit
• Dave Clark, president, Photo Retail Business Unit
• Mike Puyot, president, Wide Format Business Unit
MEMJET TECHNOLOGY BRIEF [Dec 23, 2010] (emphasis is mine)
Memjet is a new generation of color printing technologies that provide remarkable speeds and affordability.
Memjet technologies today power OEM partner printers that produce commercial labels and other commercial color print materials at up to 12 inches per second (IPS). Memjet technologies enable color document printing at 60 PPM (A4 paper).
Memjet supplies technologies and components to OEM partners across the printing industry the same way leading-edge chip makers supply OEM partners across the cellphone, smartphone and personal computing industries. Memjet holds 3,000 global patents for color printing technologies, with 2,000 more pending.
Memjet technologies make possible an amazingly fast and efficient digital color print system that combines a controller chip, software, ink and revolutionary printheads.PAGE-WIDE PRINTHEADS
Memjet technologies put more than 70,000 ink nozzles on a single high-density printhead—17 times that of traditional printheads. This design allows Memjet printheads to deliver true 1600×1600 dots per inches (DPI) at 1 PPS / 12 IPS.A Memjet page-width printhead is less than nine inches wide (222 mm). It is designed to fire more than 700 million drops of ink per second, enough to print a full-color, A4 page in one second. Its five-color ink channels can be configured with different combinations for different market needs.
Color printing speed and high quality are achieved simultaneously because the printhead’s high-density nozzles, firing with incredible speed, achieve full coverage and quality with one pass of the paper, labels or other media.
PRINTHEAD AT-A-GLANCE
• High-density, page-wide printhead with 8.77 inch (222.8 mm) printable width
• Prints 6 inches (152mm) per second or 12 inches (305mm) per second
• Single pass 1,600 dots per inch (DPI)
• 11 integrated circuits (ICs)
• 70,400 nozzles (6,400 per IC chip)CUSTOM ASICS
Memjet’s custom controllers provide a powerful development platform for OEM brands. All Memjet controllers include Memjet’s high-speed print pipeline which runs on dedicated hardware and is optimized to achieve Memjet’s 60 PPM / 12 IPS speed continuously. Whether leveraging the fully functional single-function capabilities, adding and customizing modules or porting existing firmware architectures, Memjet’s controllers are designed to optimize performance, streamline development processes and reduce overall controller board costs by maximizing controller-chip-based functionality.CONTROLLER OVERVIEW
• 32 bit RISC controller
• 648 MHz CPU
• 2.6+ million logic gates and fast, flexible memory options
• Integrated Memjet 60 PPM / 12 IPS pipeline
• Integrated networking and USB support
• Extensive user interface and motor control elements
• Software development kit and tools available to OEMsSOFTWARE
Memjet’s software modules include end-user applications such as printer drivers, installers, usage-tracking and error-reporting modules as well as other manufacturing, service and management modules. All applications are written in ANSI C/C++ and provide a well-defined set of common operating system interfaces and OS-independent code for OEM brands to leverage and customize.INK
Memjet inks are proprietary, water-based, four-color (CMYK) ink formulations, customized to work in conjunction with Memjet printheads. While water-based inks are common in the office and home printing market, Memjet inks are unique to meet the demands of high-speed drop ejection and single-pass printing, and to ensure reliable, high-quality color printing for the life of the printhead.AVAILABILITY
Memjet’s technologies are commercialized today and available through several OEM partners in the labels and labels packaging space. The end-user base for Memjet-powered printers will continue to expand rapidly in 2011 with OEM partner launches across the first four areas of industry focus: labels, office, photo kiosks and mini labs, and wide format.
Labels [Business]
HIGH SPEED REVOLUTIONIZES PRODUCTIVITY.
Memjet technology means you can now print blistering-fast color runs of labels and packaging onsite and on-demand, while cutting run costs nearly in half. This revolutionary technology means that your high-demand logistics and manufacturing operations customers get what they need, when they need it, for less money. Need variable run capacity? Memjet breakthrough technology gives your customer
multiple printers at once, and change data on the fly, while increasing speed and maintaining complete quality control.
Memjet makes history of pre-printed labels inventory. Now there’s no waste or overruns. Memjet technology puts control into the hands of brand managers to provide the most relevant messages to their markets and customers. Which means your customers can print what they want, when they want it. No one in the labels and packaging industry can match Memjet’s low costs, high speeds and color on-demand.
Memjet Labels OEM Benchtop Print Engine [Oct 28, 2010]
Watch this video to see just how fast Memjet label printing technology runs labels.Memjet OEM benchtop print engine creating color barcode labels at high speed and on demand.Memjet Labels OEM Forms Benchtop Print Engine [Nov 1, 2010]
[Other videos:
– Memjet Labels OEM Production Class Print Engine – Pre-Production [Jan 3, 2011]
– Memjet Labels OEM Production Class Print Engine – Printhead Changeout [Jan 3, 2011]
– Memjet Labels OEM Production Class Print Engine – Variable Imaging [Jan 3, 2011]]
Wide-format [business]
WATCH OUR FAST, LARGE FORMAT TECHNOLOGY AT WORK.
Everything about wide format printing is turned on its head. Memjet Waterfall Printhead Technology™ brings big color in a wide way with speeds that will amaze you. What else would you expect from a print engine with more than 350,000 nozzles dropping more than 3 billion drops of ink per second?
This revolutionary technology delivers vivid architectural and engineering documents, maps, indoor signage, P-O-P displays, packaging, folding carton, corrugated boxes, newspapers and more. And all on-demand, with the ability to go variable, customized and personalized with no lengthy waits. Finally, short print runs are at your fingertips in seconds. Raise productivity to all-time highs with a low total cost of ownership
that will increase your profits, too. Revolutionize your business with the most remarkable color speed—8 times faster than current technologies. That’s big.
Memjet Wide Format OEM Print Engine – technical graphics [Oct 29, 2010]
Watch the incredibly fast (real-time) Memjet wide format printing technology at work.Memjet Wide Format OEM print engine at work producing color technical graphics at high speed.Memjet Wide Format OEM Print Engine – production graphics [Oct 29, 2010]
Memjet Wide Format OEM print engine at work with production graphics in color and at high speed.
[Other videos:
– Memjet Wide Format OEM Print Engine, Label Printing [Oct 29, 2010]
– Memjet Wide Format OEM Print Engine, Color on Corrugated [Oct 28, 2010]
– Memjet Wide Format OEM Print Engine, Folding Carton Printing [Oct 28, 2010]
– Memjet Color Printing Technologies at Work [Oct 29, 2010]]
Home & Office [Business]
Faster charts. Faster documents. Faster business.
What do Memjet color office printers mean to your business customers? They mean incredibly fast color productivity, cost efficiency and high impact documents for less money. In fact, Memjet-featured office color printers print pages faster than traditional monochrome printers and more affordably than color laser.
Suddenly, color printing at the office makes sense every day, for every document, for every employee.
BUSINESS MOVES FAST. YOUR PRINTING SHOULD, TOO.
Memjet-powered office printers can print 60 color pages per minute—twice as fast as color laser options. They’re also half the cost, on average, to operate. Which means you no longer have to sacrifice great color for cost or speed. Now you can have both. For your presentations. For your reports. For every daily correspondence. In literally seconds.
Memjet Office Printer – Production Reference [Oct 29, 2010]
Memjet vs. HP Laser Jet [Oct 29, 2010]
[Other videos:
– Canon MX7600 VS Memjet [Oct 29, 2010]:
Features Memjet A4/Letter prototype printer vs. a Canon MX7600 color inkjet printer.
– Brother MFC-7840W VS Memjet [Oct 29, 2010]:
Features the Memjet A4/Letter prototype printer vs. the Brother MFC-7849W monochrome laser printer.]
Photo Retail [Business]
Small is the new big. Brilliant Images. Faster than ever.
Lightening-fast, self-serve photo kiosks? High-speed, mini-photo labs behind counters in retail stores? Your photo development customers want to deliver photos fast and affordably without sacrificing quality or taking up lots of floor space. And now they can.
Our next-generation printing technology delivers sharp, rich photo prints faster than anything on the market, up to 8 times faster and for less money—without chemicals or a photo processing and printing machine the size of a subcompact automobile. Memjet-powered photo printers pack tons of photo profits into a very small space, and for as little as one-tenth the cost of traditional photo retail installations.
Memjet printing technology creates beautiful full color photography at speeds that will amaze your customers
and photo enthusiasts everywhere. What else would you expect from a print engine with more than 70,000 nozzles dropping more than 700 million drops of ink per second?
Memjet Photo Retail OEM Print Engine [Jan 3, 2011]
Memjet, photo retail, print engine, photo printing.
Hungarian inkjet printer debuts in Australia [May 9, 2011]
Budapest, Hungary-headquartered Own-X Kft has appointed Queensland, Australian-based Label Print Systems as a distributor of its SpeedStar 3000 mono and color inkjet printer.
Launched into the Australian market last week, the ultra-fast (18 meters/59ft every 60 seconds at 1600 dpi) roll-fed machine, powered by Memjet technology, received an enthusiastic reception from local converters.
Label Print Systems’ marketing manager Lindsay Nutley is quoted as saying that inkjet printers have long been considered too expensive per label to compete with thermal technology while the SpeedStar meets industrial label printing demands with low imaging costs. The advent of the SpeedStar 3000 will make it viable for people to enter the short run label market, he said.
SpeedStar 3000 Promotion in China/Asia [from a Chinese distributor: Techway Technology (HK) Ltd., now offering SpeedStar 3000]
AMS unveils two new Memjet units [PrintWeek version UK, May 11, 2011]
Addressing and Mailing Solutions (AMS) has debuted two print engines at Northprint 2011, both featuring Memjet technology.
Both the M1 Colour Page Printer and the Speedstar 3000 Colour Label Printer are on AMS’s stand (A112).
The Speedstar 3000 is a Hungarian-built machine, manufactured by Budapest-based OWN-X.
It runs at 300mm/second at 1,600dpi in mono and is capable of full 1,600dpi colour print at 150mm/second. Print width on the £8,450 machine runs from 50mm to 222mm and it can handle substrates from 0.13mm to 0.33mm thick.
AMS managing director Kevin McPheat said: “Compared to other machines I have seen around here, I would say it is around 50 times faster, you are paying for speed.
“A good example is a sandwich packaging manufacturer, you have 600 sets of sandwiches, each one with a different weight, different ingredients, even different customers. There is no need to worry about getting labels in. Put one of these machines in your factory and the labels can be produced in-house.”
The machine also has an onboard computer monitor that informs the user about the amount of ink that has been used so that they can work out the cost of a job.
The M1 Colour Page Printer is also powered by an Memjet print engine designed by Chicago-based Astro.
It has been designed for short-run, variable-data print and McPheat said it has a number of potential uses.
He said: “It’s ideal for short-run envelopes – addresses and graphics can all be personalised – but it can also produce other products, such as low-cost greetings cards.”
The £12,950 machine runs up to 3,600 A4 sheets or 9,000 envelopes per hour at 1,600 dpi. It can handle paper from 0.1mm to 0.5mm.
McPheat added that the machine’s maintenance and inkheads were not currently on click charges, but it was something that AMS is looking at.
Product Information For The AstroJet M1 [May 25, 2011]
AstroJet M1 in Action [Sept 23, 2011]
AstroJet M2 in Action [Nov 23, 2010, commercially available from Dec’10]
OWN-X INFORMATION (in Hungarian)
Új technológiájú nyomtatók Magyarországról [2010. november 23.]
Tintasugaras nyomtatás álló nyomtatófejjel
…
Nyomtatócsalád – négy különböző célra
Maga a Memjet technológia önmagában természetesen nem képes nyomtatásra. Ahhoz, hogy valóban használható gépek szülessenek, további fejlesztésekre, kiegészítő egységekre volt szükség. E fejlesztések részben az Egyesült Államokban, részben Magyarországon, az Own-X Kft.-nél folytak. A magyarországi Own-X Kft. mintegy két és fél éve kapcsolódott be a fejlesztésekbe. A közös munka olyan jól sikerült, hogy az Own-X – ifj. Kozmann György vezetésével – kizárólagos gyártási jogot kapott a Memjet technológiára egész Európában, továbbá kizárólagosan értékesítheti a technológiát Észak-Amerikában. Időközben Amerikában megalakult a Memjet cégcsoport, amely négy ágazatból áll.
A Memjet Home and Office-hoz az otthoni és irodai felhasználásra szánt gépcsoport, a Memjet Labels-hez a címkenyomtatók, a Memhet Photo-hoz a fotónyomtatók, a Memjet Wide Format-hoz pedig a nagy méretű rajzok nyomgatására is képes plotterek tartoznak. Ezen cégek közül az Own-X a Memjet Labels-szel és a Memjet Wide Format-tal áll szerződéses jogviszonyban, tehát ezen cégek gépeit fogják Magyarországon a Memjet technológiával gyártani. A technológia alapja mind a négy nyomtatócsaládnál ugyanaz. Lényegében azonos a nyomtatófej, a festékanyag és a papírmozgatás elve.
Az alaphoz azonban természetesen rengeteg, a nyomtatás típusától függő eltérő „apróság” jön hozzá. Ha például a széles formátumú nyomtatókat tekintjük, akkor számos elektronikai újdonságra volt szükség a nyomtatási idő drasztikus csökkentéséhez. (Amit egy ma piacon lévő plotter 30 perc alatt nyomtat ki, azt a Memjet technológiára épülő széles nyomtatóval mintegy 30 másodperc alatt lehet a papíron megjeleníteni.)
Beépített számítógép, stand alone nyomtatás
Az Own-X címkenyomtatója, a SpeedStar lényegében négy fő részből áll. A nyomtatómotort jelenleg a Memjet szállítja Szingapúrból, de lehetséges, hogy a későbbiekben a motor összeszerelése Magyarországon történik majd. A nyomtatófej kész egységként érkezik a Memjettől. A nyomtató azon további két egysége, amely lényegében működőképessé teszi a Memjet technológiát, száz százalékosan magyar találmány– tájékoztat ifj. Kozmann György.
A hazai csapat – a veszprémi Pannon Egyetem közreműködésével – körülbelül egy év alatt gyakorlatilag összehangolta a már kész elemek működését. A nyomtatómotor és a nyomtatófej köré olyan elektronikai környezetet, valamint szoftverrendszert fejlesztett és épített, amely működteti a szóban forgó egységeket. Rendkívül komoly feladat volt például a nyomtatómotor és a letekercselő közötti hajszálpontos együttműködés megteremtése, ugyanis folyamatosan meghatározott, 4 Newton erőnek kell hatnia az anyagra nyomtatás közben, hogy a papír kellő egyenességet, kellő simaságot érjen el a nyomtatófej alatt. Hosszas kísérletezések után kiderült, hogy nincs a piacon az igényeket kielégítő, megfelelő gyorsaságú letekercselő.
A feladatot végül csak úgy sikerült megoldani, hogy a magyar szakemberek saját letekercselőt fejlesztettek. A SpeedStar címkenyomtató specialitása, hogy beágyazott (embedded) számítógépet is tartalmaz. A nyomtató működtetéséhez így nincs szükség külön számítógépre, továbbá a gép az internetre is kapcsolódhat. Ez – ifj. Kozmann György elmondása szerint – unikális megoldásnak számít a címkenyomtatók piacán. A címkék – a beágyozott számítógép, illetve az arra telepített célszoftverek segítségével – magán a nyomtatón előállíthatók, szerkeszthetők. A SpeedStar úgynevezett stand alone nyomtatásra képes egység, tehát önmagában is használható. A címkenyomtató jelenlegi legszélesebb formátuma az A4.
…
A SpeedStar végfelhasználói árait már kikalkulálták: Európában 7900 eurót, Észak-Amerikában mintegy 6000 dollárt kell fizetni egy gépért. Egy Memjet-nyomat ára körülbelül ugyanannyi, mint a termotechnológiánál, sőt egyes területeken akár kedvezőbb is lehet a korábbiaknál. További szempont lehet, hogy míg a termotechnológiával kizárólat fekete-fehér nyomatokat lehet előállítani, addig a gazdaságosan üzemeltethető (kevesebb festéket felhasználó) Memjet színes nyomtatásra is képes.
Gyártás Esztergomban
Az Own-X Kft. az Innomed Medical Orvostechnikai Fejlesztő és Gyártó Zrt.-vel állapodott meg a nyomtatók gyártásáról. A gépek az Innomed esztergomi gyártósoráról kerülnek le. A nullszériás darabokat követően a sorozatgyártás október közepén elkezdődött. A nyomtatók november első hetétől kaphatók Európában és Észak-Amerikában.
Az értékesítés kizárólag viszonteladói hálózaton keresztül történik. A szervizszolgáltatást szintén a viszonteladók nyújtják, a szakembereket az Own-X képezte ki. Kizárólag olyan cégeknek adtak exkluzív értékesítési és szervizjogot, amelyek már régóta jelen vannak a nyomtatópiacon, illetve megfelelő szervizháttérrel rendelkeznek – hangsúlyozta ifj. Kozmann György. Csak így biztosítható, hogy az esetleges hibákat 24 órán belül kijavítsák, bárhol működjön is a nyomtató.
Egyedülálló nyomtatót fejlesztettek [2011. február 12.]
„Speedstar 3000” nevet viseli a világon egyedülálló, intelligens nyomtató, melyet az OWN-X Kft. hozott forgalomba, s amelyhez az elektronikus egységeket és az intelligenciát biztosító szoftver fejlesztését a Pannon Egyetem Műszaki Informatikai Karának munkatársai végezték. A termék széleskörű ausztrál-amerikai-magyar tudományos és technológiai együttműködés eredményeként valósulhatott meg. A szoftver létrehozása a magyar partner feladata volt, melyhez az OWN-X Kft. vezetői, dr. Jules Farkas és Kozmann György Zoltán Veszprémben találták meg a szakembereket, akik a fejlesztéseket elvégezték.
A „Speedstar 3000” nyomtató bemutatójára február 11-éndélelőtt került sor a Pannon Egyetem Műszaki Informatikai Karának épületében.
dr. Jules FarkasDr. Friedler Ferenc, a Pannon Egyetem Műszaki Informatikai Karának dékánja számolt be arról, hogy a fejlesztés két történet találkozásának köszönhető.
– Az első történet 1956. november 17-én indult, amikor egy 12 éves kisfiú felszállt a vonatra, és elhagyta az országot. Ez a fiú nem volt más, mint Jules Farkas. A másik történet az, amikor találkozott karunkkal – mondta.
– Visszatértem Magyarországra, hogy csináljak valamit, új technológiát kell behozni az országba. Ehhez nagy tudás kell, mert ez a nyomtató a technológia csúcsát jelenti, így kellett az egyetemi szakértelem. Itt egy év alatt olyan nagy dolog történt, ami a világ első nagyon gyors nyomtatóját eredményezte a címkenyomtatásban – fogalmazott dr. Jules Farkas, az OWN-X Kft. elnöke.
A Műszaki Informatikai Kar az intelligens nyomtató teljes fejlesztési folyamatát végigkísérte az innovációtól a gyártásig. A gyártást kereskedelmi mennyiségben a karral tudományosan is együttműködő Innomed Zrt. végzi. Az intelligens, azaz a gyorsan változó igényekhez alkalmazkodni képes nyomtató tervezését és végső ipari termékké alakítását jórészt a Műszaki Informatikai Kar Villamosmérnöki és Információs Rendszerek Tanszék munkatársai végezték dr. Juhász Zoltán egyetemi docens vezetésével.
Az egyetem kidolgozta a vezérlő elektronikát, és az igényekhez alakították a mechanikát. Az új nyomtatót gyorsan befogadta és elismerte a piac, amit kifejez a rendelések száma, hiszen 3000 az éves eladott darabszám, nem csak Európában.
Judd Quimby és Sean MarskeSean Marske Memjet Label LLC, San Diego elnöke elmondta, büszke arra, hogy a Pannon Egyetemmel együtt dolgozhat. Beszámolt róla, hogy a nyomtatófej 70.000 fúvókából áll. A nyomtatófej a színes nyomtatás minden minőségi, sebességi és ár paramétere szempontjából a világon egyedülálló megoldást jelent. Ezt a tehnikát a Memjet Label LLC 10 évig fejlesztette.
– Izgalmas volt látni, mi történik az egyetemen egy év alatt, hiszen szép eredményeket értünk el. Olyan termék ez, amely az egész világon forgalomba hozható, első ilyen nyomtató a címkenyomtatók között – számolt be róla Judd Quimby, Memjet Label LLC, Senir Vice President.
Ifj. Kozmann György, az OWN-X Kft. general menedzsere elmondta: “a nyomtató “arany termék” lesz, amihez olyan “arany csapat” kell, amilyet a Pannon Egyetem mögénk állított. Dr. Juhász Zoltán, a Pannon Egyetem Műszaki Informatikai Karának projektvezetője mutatta be a nyomtató működését, valamint ismertette a műszaki paramétereket.
Dr. Juhász ZoltánA termék nyomtatástechnológiai és informatikai adottságai miatt jelent áttörést a nyomtatópiacon, hiszen szolgáltatási színvonala minden eddiginél magasabb, amit technológiai fejlettségével ér el. Változó tartalommal képes nagy felbontású színes képeket nyomtatni széles méterhatárok között, minden eddiginél olcsóbban. Ezen feladatok együttes megvalósítására eddig egyetlen gép sem volt képes.
E-Cégközlöny 2011/10. szám (174690. oldal) [2011. március 10.]
01 09 886536
OWN-X Financial Korlátolt Felelősségű Társaság (1220 Budapest, Péter Pál u 75.; [14049929-2-43])*
2. A cég elnevezése
OWN-X Financial Korlátolt Felelősségű Társaság
Vált. vége: 2011.02.16.
Törölve (végzés kelte): 2011. február 23.
OWN-X Korlátolt Felelősségű Társaság
Vált. kezdete: 2011.02.16.
Bejegyezve (végzés kelte): 2011. február 23.
6. A cég telephelye(i)
1149 Budapest, Szabó József utca 12.
Vált. kezdete: 2011.02.16.
Bejegyezve (végzés kelte): 2011. február 23.
8. A létesítő okirat
Módosítva: 2011. február 16. napján.
Végzés kelte: Fővárosi Bíróság 2011.02.23
E-Cégközlöny 2011/24. szám (438004. oldal) [2011. június 16.]
01 09 962752
OWN-X Fejlesztési és Technológiai Korlátolt Felelősségű Társaság (1146 Budapest, Szabó József utca 12.;
[23377411-2-42])*
1. Általános adatok
2011. május 30.
Korlátolt felelősségű társaság
2. A cég elnevezése
OWN-X Fejlesztési és Technológiai Korlátolt Felelősségű Társaság
3. A cég rövidített elnevezése(i)
OWN-X Fejlesztési Kft.
4. A cég idegennyelvű elnevezése(i), idegen nyelvű rövidített elnevezése(i)
OWN-X Innovation and Technology Ltd., OWN-X Innovation Ltd.
5. A cég székhelye
1146 Budapest, Szabó József utca 12.
8. A létesítő okirat kelte
2011.05.25
9. A cég tevékenysége
7112 Mérnöki tevékenység, műszaki tanácsadás
7219 Egyéb természettudományi, műszaki kutatás, fejlesztés
11. A cég jegyzett tőkéje
500000.- HUF, azaz ötszázezer HUF.
13. A képviseletre jogosult(ak) adatai
A képviselet módja: önálló.
E-mail: gyorgy.kozmann@own-x.hu
Adóazonosító jel: 8418573392
Kozmann György Zoltán vezető tisztségviselő (ügyvezető) (an.: Farkas Ildikó)
1220 Budapest, Péter Pál utca 75.
Jogv. kezdete: 2011.05.25.
20. A cég statisztikai számjele
23377411-7112-113-01
21. A cég adószáma
23377411-2-42
Adószám státusza: érvényes adószám
45. A cég elektronikus elérhetősége
A cég e-mail címe: gyorgy.kozmann@own-x.hu
49. A cég cégjegyzékszáma és a nyilvántartását vezető bíróság
01-09-962752 Vezetve a Fővárosi Bíróság mint Cégbíróságnál.
1(09). A tag(ok) adatai
Kozmann György Zoltán (an.: Farkas Ildikó)
1220 Budapest, Péter Pál utca 75.
Tags. kezdete: 2011.05.25.
Dr. Jules Farkas (an.: Gurszky Olga)
Külföldi lakó,illetve tartózkodási helye:
CH 8450 Andelfingen, Alfred Baur str. 9.
Tags. kezdete: 2011.05.25.
Végzés kelte: Fővárosi Bíróság 2011.05.30
E-Cégközlöny 2009/36. szám (136711. oldal) [2009. szeptember 3.]
01 09 886536
OWNX
Financial Korlátolt Felelősségű Társaság (1220 Budapest,
Péter Pál u. 75.; [14049929243])
21. 14049929143.
Törölve: 2009. 08. 17.
14049929243.
Bejegyezve: 2009. 08. 17.
2009. 08. 17.
E-Cégközlöny 2011/24. szám (438004. oldal) [2010. március 4.]
01 09 886536
OWNX
Financial Korlátolt Felelősségű Társaság (1220 Budapest,
Péter Pál u. 75.; [14049929243])
6. 1111 Budapest, Kruspér utca 68.
1. em. 19/A.
A változás időpontja (törlés): 2010. 01. 20.
Törölve: 2010. 01. 20.
8. 2010. 01. 20.
13. A képviselet módja: önálló.
Tisztsége: vezető tisztségviselő (ügyvezető).
Kozmann György Zoltán (an: Farkas Ildikó)
A jogviszony kezdete: 2007. 09. 10.
A változás időpontja (törlés): 2010. 01. 20.
Törölve: 2010. 01. 20.
A képviselet módja: önálló.
Tisztsége: vezető tisztségviselő (ügyvezető).
Dr. Jules Farkas (an: Gurszky Olga)
Adóazonosító jel: 756.7289.8978.04
Kézbesítési megbízott: Kozmann György Zoltán (an: Farkas
Ildikó)
A jogviszony kezdete: 2010. 01. 20.
A változás időpontja: 2010. 01. 20.
A képviselet módja: önálló.
Tisztsége: vezető tisztségviselő (ügyvezető).
Kozmann György Zoltán (an: Farkas Ildikó)
Adóazonosító jel: 8418573392
A jogviszony kezdete: 2007. 09. 10.
A változás időpontja: 2010. 01. 20.
Bejegyezve: 2010. 01. 20.
1(09). Dr. Jules Farkas (an: Gurszky Olga)
A tagság kezdete: 2010. 01. 20.
A változás időpontja: 2010. 01. 20.
Bejegyezve: 2010. 01. 20.
A fenti adat(ok) bejegyzése és közzététele a következő okirat(ok)
alapján történt: egyéb (formanyomtatvány); Ctv. 3. számú melléklet
II. pontjában meghatározott okiratok törvényességi szempontú
vizsgálatára vonatkozó jogi képviselői nyilatkozat. Az
okirat(ok) a cég cégjegyzékét vezető cégbíróságon megtekinthetők.
2010. 02. 16.
História – Tudósnaptár: Kozmann György [nagyapa?!]
Debrecen, 1905. máj. 11. – Budapest, 1980. júl. 22. Gépészmérnök, egyetemi tanár
1930-ban a budapesti műegyetemen szerzett gépészmérnöki oklevelet. A gazdasági válság idején 1932-1936-ig a Honvédelmi Minisztériumban műszaki rajzoló volt. 1936-1945-ig a diósgyőri gyárban a sajtoló műhely vezetője. 1945-1949 között a MÁVAG diósgyőri kohászati üzemeiben az öntödei osztály, majd a metallográfiai osztály laboratóriumának a vezetője. 1942-1949 között a miskolci Gépipari Középiskolában, 1948-tól az Állami Műszaki Főiskola diósgyőri vaskohászati tagozatán tanított. 1949-ben nevezték ki a BME Gépészmérnöki Karára. 1952-től nyugdíjba vonulásáig tanszékvezető a műszaki mechanika tanszéken. 1951-1960-ig a BME oktatási rektorhelyettese, jelentős szerepet játszott a felsőoktatási reform munkálataiban. Számos hazai és külföldi szakfolyóiratban publikálta a szilárdságtan, a műszaki lengéstan és a rugalmasságtan körébe vágó tanulmányait.
Dr. Kozmann György (DSc) [1941] [apa, 1941, Diósgyőr]
egyetemi tanár
Dr. Kozmann György (D.Sc.) egyetemi tanár, a Pannon Egyetem Egészségügyi Informatikai K+F Központ elnöke.
Okleveles villamosmérnök (BME, 1964), C.Sc. (1981), MTA doktora (2001). A Pannon Egyetemnek 1998 óta főállású oktatója. Részmunkaidőben az MTA MFA tudományos tanácsadója, a Biomérnöki Osztály tudományos osztályvezetője.Az NJSzT Orvosbiológiai Szakosztály elnöke, az Információ és Menedzsment az Egészségügyben c. lap főszerkesztője. Két nemzetközi és öt magyar szakmai társaság illetve munkabizottság tagja, az OTKA ELE zsűri elnöke. Szakmai érdeklődési területei: egészségügyi információs rendszerek, bioelektromos jelenségek mérése és értelmezése, távdiagnosztika.
Sikertörténetem/Innováció:

Dr. Kozmann György v, 08/02/2009 – 15:06 — zsofi
Okleveles villamosmérnök, az MTA doktora, a veszprémi Pannon Egyetem tanára, az Egészségügyi Informatikai K+F Központ elnöke, az MTA MFA tudományos tanácsadója, a megalapítása óta az IME főszerkesztője. Tisztségeit hosszú lenne végig felsorolni és díjainak száma is kellően hosszú listát eredményezne. A Magyar Köztársasági Érdemrend Lovagkeresztjét 2006-ban kapta meg. „Saját munkámból a legfontosabbnak azt tartom, hogy létrehozhattam a Pannon Egyetem Műszaki Informatikai Karán a bioelektromos jelenségek képalkotó eljárásaival foglalkozó kutatólaboratóriumot. Itt egy új képalkotó modalitás-család létrehozásáról van szó, amely többek között a szív és agyvizsgálatok új dimenzióit nyitja meg, lényegesen felülmúlva a hagyományos EKG vagy EEG teljesítőképességét. Ezen a területen aktuálisan a hirtelen szívhalálra való hajlam korai detektálásával, illetve az agyi plaszticitási jelenség vizsgálatával foglalkozunk egy interdiszciplináris kutatócsoporton belül.”
Ha a sikerre gondol, mi jut az eszébe?
A sikert, valamilyen tudatosan, esetleg a tudat alatt megfogalmazott lényeges, nem könnyen elérhető cél beteljesülése jelenti. A siker értékét a „tét” nagysága határozza meg.Siker a munkában. Siker a magánéletben. Mennyire és hogyan egyeztethető össze?
A sikerről beszélve, többnyire a munkában elért eredményre gondolunk, megőrizve a magánélet lényeges örömeit, a külvilág irányában nem emlegetett erőt adó energiaforrásnak. Ide elsősorban a jól működő párkapcsolatot, a gyermekáldást szokás számítani. Magam is úgy látom, hogy a megfelelő háttér, harmónia hiánya az eredményes, elmélyült, hosszantartó munkának gátja.„Mindenki a saját sikerének kovácsa”?
Egy kutató esetében a sikerhez vezető úton az első állomás a művelt tudományterület lényeges, megoldatlan és hasznosítható problémáinak felismerése. Ez a mozzanat szükségszerűen valamilyen alapkutatási feladat felismeréséhez kapcsolódik, ami már önmagában is alkotó típusú hozzáállást igényel. A kutatási cél megfogalmazásához állhatatos munka szükséges, meg kell ismerni a szakterület irodalmát, de legfőképpen eredeti gondolkozásra van szükség, hiszen a kutatás-fejlesztés élvonalában lévő kutató a lényeges kezdeti pillanatokban „egyedül van”, neki magának kell a leghasznosabb előrevivő lépéseket meghatározni. Ez általában igaz, néhány kivételes esettől eltekintve, mint amilyen, pl. az egyetemi keretek között történő „kutató (PhD) képzés”, amikor a felkészítés keretében a témavezető is segíti, irányítja a folyamatot. Az új gondolat helyességének igazolása, megvalósítása, a szakmai közösség meggyőzése, a sikerhez vezető út további fontos állomása. Ez többnyire nem egyszerű, hiszen tudományáganként különböző mértékben, de a munka elvégzéséhez többnyire eszközökre és munkatársakra is szükség van, ami természetesen megfelelő anyagi forrásokat is igényel. Ennek ellenére, azt hiszem a leglényegesebb azt látni, hogy „igazi siker” hátterében az újszerű felfogás húzódik meg. „Követő típusú” kutatás-fejlesztés eredménye ugyan hasznos lehet, de mivel nem képes az össz-tudás mennyiségét növelni, az ezen az alapon megvalósuló „innováció” nem képes valamely iparágon belül megváltoztatni az ország helyét a nemzetek sorában.Mikor érezte először sikeresnek magát?
Dátumszerűen nehéz megmondani. Talán a pályám legelején, amikor az MTA Központi Fizikai Kutatóintézetébe kerülhettem és megéreztem, hogy ez ideális hely a természettudományok iránt érdeklődő kíváncsi emberek számára… Az én esetemben talán a legfontosabb mozzanat az volt, amikor a korábban „követő típusú” biomérnöki, elektrokardiológiai kutatás közben először megértettem, hogy a rendelkezésre álló mérnöki, fizikai és orvosi tudás szerencsés ötvözésével miként lehetne a hagyományos EKG vizsgálatok teljesítőképességét lényegesen megnövelni. Ma már tudom, hogy ez nem csupán egy vizsgálóeljárás teljesítményéről szól, de erősen és kedvezően befolyásolhatja az egészségügyi ellátás gazdaságosságát is, hozzájárulhat a XXI. századhoz méltó orvoslás kialakulásához. Bizonyossá vált előttem, hogy a gondolat nem csak lokálisan, egy-egy érdekes publikáció megírása szintjén, de magasabb szinten is fontos, lehetővé teheti sok ezer kritikus állapotú szívbeteg pontosabb diagnózisát, illetőleg lehetővé teheti például a hirtelen szívhalál rizikójának kellő időben történő felismerését. Mindkét probléma megoldása hasznos lehet a hazai betegellátás szempontjából és a hazai egészségügyi műszeripar szempontjából is, és ami egyáltalán nem mellékes, hogy megvalósítása a hazai technológiai háttér mellett is lehetséges. Ez elindított egy úton, ami egyre közelebb visz egy a felfogásom szerinti fontos végső cél eléréséhez. A siker része az is, hogy az MTA Műszaki Fizikai és Anyagtudományi Kutatóintézetében, majd az utóbbi 10 évben meghatározó módon a Pannon Egyetem Informatikai Karán kellően stimuláló környezetben PhD hallgatói és jelentős kutatói támogatással végezhetem a munkámat. A munka végzéséhez szükséges pályázati támogatást sikerült elnyerni, ami nem megy magától, de a szaporodó „részsikerek” növelik a pályázó hitelét és esélyét a jelentős támogatáshoz.Kit tart Ön sikeresnek?
Az igazi siker számos mozzanatból épül fel. Említettem az új gondolatok fontosságát. Ezen túlmenően fontos említeni a kutatási és innovációs folyamat (divatos rövidítéssel: K+F+I) teljes egészének a sikerre vitelét. Ez, érzésem szerint a végső sikerhez egyre több együttműködő megtalálását igényli, szükségessé teszi a szakmai és a szélesebb közvélemény érdeklődésének felkeltését, támogatásának elnyerését is. Kicsit sántító hasonlattal egy lavina effektusra van szükség a folyamat megvalósításához. Egy kicsit „mindenessé” kell válni ahhoz, hogy mindez megvalósulhasson. Személyes példám esetében úgy gondolom, hogy azzal, hogy megalapítása óta az IME (az egészségügyi vezetők szaklapja) főszerkesztője lehetek, segíti a kutatási eredmények teljes innovációs folyamatának megvalósítását. A mi országunkban erre kevés példa van…
Mi élete legnagyobb szakmai sikere?
Saját munkámból a legfontosabbnak azt tartom, hogy létrehozhattam a Pannon Egyetem Műszaki Informatikai Karán a bioelektromos jelenségek képalkotó eljárásaival foglalkozó kutatólaboratóriumot. Itt egy új képalkotó modalitás-család létrehozásáról van szó, amely többek között a szív és agyvizsgálatok új dimenzióit nyitja meg, lényegesen felülmúlva a hagyományos EKG vagy EEG teljesítőképességét. Ezen a területen aktuálisan a hirtelen szívhalálra való hajlam korai detektálásával, illetve az agyi plaszticitási jelenség vizsgálatával foglalkozunk egy interdiszciplináris kutatócsoporton belül.Mik voltak a sikeressé válás állomásai?
Érdekes módon, Magyarországon a mérnöki, számítástechnikai, fizikai kutatási módszerek egészségügyi alkalmazásához kapcsolódó interdiszciplináris kutatások nehezen nyertek polgárjogot. Tulajdonképpen a mai napig nincs olyan akadémiai intézmény, egyetemi tanszék, amely nevében is vállalja ennek az érdekes és fontos területnek a gondozását. Magam, most már több mint 35 éve végzem megszakítás nélkül a kutatásaimat ezen a területen és minden bizonnyal az elsők között próbáltam a téma elismertetéséért dolgozni.Mi élete legnagyobb szakmai kudarca/sikertelensége?
Szerencsére szakmai kudarcról nem beszélhetek, életpályám meglehetősen zavartalanul alakult.
Ki/kik vagy mi segítették Önt sikerének elérésében?
Az én esetemben Pál Lénárd akadémikus, aki a 70-es években a KFKI akkori főigazgatója volt, nyitotta meg a biomérnöki kutatás végzésének a lehetőségét, azzal, hogy az Intézeten belül az én vezetésemmel életre hívott egy új kutatócsoportot. A szakmai ismertség útján fontos állomás volt, hogy éveken keresztül dolgozhattam a University of Utah Cardiovascular Research and Training Center-ében, a világhírű Abildskov és Lux professzorok közelségében, akik maradandót alkottak a modern kardiológiai méréstechnika kidolgozásában, a kardiológiai alapjelenségek értelmezésében. Külön is kiemelném Bruno Taccardi professzorral kialakult szakmai barátságom szerepét. Ő volt az, aki a XX. század közepétől kezdve, a noninvazív elektrokardiológiai vizsgálatok elméleti és gyakorlati kérdéseinek sorát oldotta meg, és megváltoztatta a klasszikus EKG szemléletet. A magyarországi kutatások infrastrukturális és folyamatosan erősödő kutatói hátterét az elmúlt 10 évben a nagy NKFP, GVOP, Jedlik, stb. sikeres pályázataink sora teremtette meg, az MTA MFA-ban és a Pannon Egyetem Műszaki Informatikai Karán. Az MTA-MFA-ban kiemelném Gyulai József akadémikus szerepét, aki a maga sokoldalú egyéniségével akkor is védte és támogatta az anyagtudományhoz közvetlenül nem kapcsolódó biomérnöki kutatásokat, amikor még ezek fontossága nem kapta meg országos és EU szinten is a kiemelt figyelmet és elismerést. Az utolsó évtizedben az egészséges hazai kutatási struktúra kialakítása szempontjából kiemelkedő fontosságúnak tartom Friedler Ferenc dékán szerepét, hogy az interdiszciplináris szemléletű Műszaki Informatikai Kar keretében létrehozta az Egészségügyi Informatikai Kutató-fejlesztő Központot, amely szakmai területünkön az ország legfontosabb kutatóhelyévé vált, számos hazai és külföldi kutatói és ipari kapcsolattal. Fontos adalék, hogy Karunkon az országban elsőként indult meg az egészségügyi informatika oktatása graduális szinten, illetve ehhez kapcsolódóan létrehoztuk a PhD képzést is.Mi a siker „receptje”, ha van olyan?
A siker receptjének eddig említett tételein túlmenően fontosnak tartom, hogy a kutató témájának kiválasztásakor ne csupán egy részkérdésre gondoljon, hanem már a korai fázisban megpróbálja elképzelni, hogy az általa vizsgált terület mivé nőheti ki magát. Fontosnak tartom tehát, hogy az ország alkotóképes kutatói olyan kérdésekkel foglalkozzanak, amelynek társadalmi és gazdasági méretben is jelentős kihatásai lehetnek. Az egészségügyhöz kapcsolódó témákat ilyennek érzem, de természetesen több más hasonló fontosságú kutatási terület is létezik. Az egészségügyhöz kapcsolódó példák esetében egyszerre gondolni érdemes az ellátás színvonalának növelésére, és ami legalább ilyen fontos, az egészségügyi ipar (gyógyszer, műszer) termékeinek eladhatóságára is. Úgy gondolom, hogy a jövőben jelentősebb kutatási támogatásra az ilyen típusú munkák számíthatnak.
[Dr.] Jules Farkas’ line:
[nagybácsi]
VIPColor hosts digital label seminar in Budapest [Aug 14, 2009] [The Federation of Screen and Digital Printers Associations]
The VP485e label printer was one of the main features of the recent digital label printing seminar organized in Budapest by Kovacs Gyorgy, vice president of FESPA [The Federation of Screen and Digital Printers Associations]. Over 80 attendees witnessed presentations showing how the unit could handle a variety of print jobs and substrates. The event was organized in combination with VIPColor Technologies and its re-seller in Hungary Own-X.
Following presentations highlighting different inkjet technologies and market applications, Adrian Down, CEO of VIPColor Technologies in the United States, addressed some of the advantages of the VP485e and reasons why there is interest in on demand, digital inkjet printing for customized, short run labels. This interest was endorsed by Eric Bonten of GraphicAll, VIPColor’s re-seller in the Netherlands. With over eight years experience in the field of full color digital label printing, Bonten covered some of the applications where the VP485e is used in Europe. Attendees also saw a range of private label samples produced by GraphicAll customers in markets including pet food, wine, cosmetics, food and beverage, paint and logistics.
‘The seminar was extremely successful,’ said Jules Farkas of VipColor. ‘We demonstrated three VP485e running different labels and as a result, we received orders for seven units during the event. The VP485e is able to provide photo quality, full color labels and uses HP inkjet technology with individual 28ml cyan, magenta and yellow ink cartridges, plus one 69ml black. This means many labels can be printed cost effectively.’
VIPColor Technologies announces European reseller manager [Nov 24, 2008]
[as of June 21, 2011 he is EMEA Director of VIPcolor while somewhere else he is indicated as Sales Director VIPcolor Europe]
VIPColor Technologies has appointed Dr Jules Farkas to the position of European reseller manager responsible for Europe, the Middle East and Africa.
Based in Vienna, Austria, Dr Farkas has a seven year association with VIPColor and has been working in industrial digital printing solutions and channel management globally for many years.
‘This is an exciting time for anyone using color labels as part of their business with the arrival of VIPColor’s VP485e on demand label printer and its launch,’ said Dr Farkas. ‘I am looking forward to working directly with the VIPColor channel partners to help drive new sales opportunities and grow the European market.’
Adrian Down, CEO at VIPColor, said, ‘We are delighted to have Dr Farkas heading our European reseller channel. With his breadth of industry knowledge, and understanding of global commerce, Dr Farkas is supremely qualified to develop new opportunities and motivate our reseller channel to new levels of success.’
Click here for more stories about VIPColor on L&L.com.
More from L&L on VIPColor and/or Jules Farkas [from Jan 27, 2004 to Oct 22, 2009 in Labels & Labeling]:
VIPColor Technologies launches inkjet label printer [Nov 25, 2008]
Jules Farkas, European reseller director, said: ‘Unlike many units currently available, the VP485 is designed with large separate ink tanks. Each separate ink color can be changed discretely and is operated in conjunction with long-life print heads. This greatly reduces the frequency of replacements as well as the waste and costs associated with today’s tri-color ink cartridges. In addition, this system prints five times faster than any currently on the market and redefines the desktop color label printer market with its speed and quality, expanding the range of applications that can be served with this type of equipment.’
The VP485 enables color labels to be produced in-house, exactly when and where they are needed with the exact content and quantity required. It is suited to the production of labels with variable color, images, text and barcode content and can generate customized product and package labels for events, special occasions or private branding. It is also suited to the regional use required for products sold within foreign markets and for gourmet food, beverage, sauces, food supplements, medical devices, hardware/DIY in-store, colored shoe box labels and apparel price tags.
With high resolution print quality and full bleed printing capability, the VP485 produces labels from rolls or fan folded material in lengths up to 1219mm (48”) depending on width with gap, black mark and continuous format. It is equipped with an adjustable label position sensor and with additional features such as the automatic media loading for user-friendly operation.
VIPColor launches medical verification platform [Oct 22, 2009]
California, USA-based VIPColor Technologies has created a pharmaceutical application that reduces medical errors through the use of color printing with its VIPColor 485e digital printer linked to dedicated software. The application permits the pharmacist to compare the actual medication against a color image of the product. The patient can also verify if the image on the label matches the medication in the container and any difference between the two can immediately be identified.
…
‘We have already supplied twenty VIPColor 485e printers for this application to hospitals in Taiwan,’ said Dr Jules Farkas of VIPColor Europe. ‘Major hospitals in the region are transitioning to color in order to print labels that can be compared against the medication. Hospitals and pharmacies can print on label blanks the same day that they are required avoiding the problems, costs and waste associated with traditional pre-printed labels. More importantly, this application is enabling them to reduce medication errors and save lives.’
The American Institute of Medicine states that medication errors account for at least 7,000 deaths in the United States alone each year. Around 20 percent of these errors are reportedly deemed due to administering incorrect medical products. In addition, the American Medical Association estimates that over 770,000 patients are injured because of medication errors every year.
AB Graphic appoints Chinese distributor [July 28, 2008]
In a move to strengthen its presence in the region, UK-based AB Graphic International has appointed Do.WellSwiss International its distributor in China. The company will be responsible for the sales and service of the Vectra range of turret rewinders and the Omega label inspection and converting lines.
Based in Guangzhou, Do.WellSwiss International manufactures presses and auxiliary equipment for label, flexible packaging and folding carton production and is an established supplier to the Chinese printing industry.
‘AB Graphic International is a market leader in label converting equipment for the narrow web printing industry with good reliable products,’ said Jules Farkas of Do.WellSwiss. ‘We have extensive experience in the sales and service of equipment in China and the Vectra and Omega lines are a good fit that will enable us to extend our product offering.’
GRE poised with digital alternative in Asia [Nov 8, 2006]
GRE Digital Solutions, a subsidiary of GRE Engineering Products AG of Switzerland, has announced the move of its Hong Kong Operations Center to new premises in Kowloon to further reinforce sales, distribution and servicing of its equipment in Asia.
…
Dr Jules Farkas, managing director, GRE Digital Solutions, said: ‘It is recognized that the Asian economies have become vibrant with long-term growth anticipated. Accordingly, we felt it was vital to have a strong presence centrally located in Hong Kong. We have appointed Johnson Lai as general manager based on our belief he will bring the necessary commitment and vision to our digital solutions offerings.’
New technical centre start-up for narrow web printing and converting in China [April 20, 2005]
The Board of Hong Kong based Wutung Holding has announced plans to establish a Technical Centre for printing in South China and has appointed Dr. Jules Farkas to the post of Chairman of the Advisory Board.
Paul S.P. Yeung, chairman comments. ‘There is a need to improve operational quality and productivity in the Chinese narrow and mid-web converting industry, in flexography in particular, and in combination with gravure, screen and offset printing. The Technical Centre will provide theoretical and hands on training in all relevant label and package
printing processes and applications. Dr Farkas brings with him a wealth of knowledge and experience and as Chairman will be responsible for bringing together key European and USA companies to participate in the build-up and daily operation of the Technical Centre.’ States Dr Farkas. ‘It is an honour and a challenge to be nominated for this important position and a rare opportunity to be involved in the start-up of a new venture. It is my goal to develop the UV flexo market in China and the new Technical Centre will serve to achieve this well. We will also address combination printing applications and selected companies with leading technology will be invited to contribute to the success of the centre.’The new Technical Centre will also establish working relations with the DFTA-TZ at the University of Stuttgart to exchange knowledge and experience of flexography and sponsor members will be sought to start a Chinese Narrow Web Technical Association. Plans are also in place to develop the Advisory Board to oversee and lead the Technical Centre to a successful future.
Dr Farkas has over 30 years experience in the printing industry and has aquired an international reputation for his expertise in bringing new technologies to the fore. He introduced and pioneered the use of UV flexo technology in the late eighties and more recently has been involved in the development of digital printing, laser die cutting and RFID/EAS technology.
L&L sponsors Digital Label and Tag Printing Workshop [Jan 27, 2004]
… Converting Equipment for Digital Presses
Jules Farkas, MNF Consultants Inc. …
On Demand Colour [Sept 9, 2004, from VIPcolor’s Labels & Labeling Magazine – Issue 4 Volume 25]
‘On-demand colour’ systems showcased at Labelexpo Europe will open up new opportunities for label printers in sectors now dominated by black and white printing. Andy Thomas reports on a conference in Amsterdam which focused on opportunities in the secondary labelling sector.
Markets
Despite the slowdown of overall pressure sensitive growth in the mature markets of Europe and the US, there remains plenty of potential to add value within key end use sectors. Industrial labelling and product identification is a sector currently dominiated by black and white print systems, overwhelmningly desktop thermal transfer.
Of particular interest here is a new generation of colour Variable Information Printing (VIP) and Print-on-Demand (POD) systems which could revolutionise the secondary labelling market.
These developments were examined at the Digital Label & Tag workshop held in Amsterdam, the Netherlands, organised by the Giga Information Group and sponsored by Labels & Labeling, Canon and Matan.
[Sean Marske was with VIPcolor till 2007, then taken over Memjet Labels, altough he was the founder of VIPcolor in 1998. ]
Kicking off, Sean Marske, president of VIPColor Technologies, looked at the potential for bringing colour into the supply chain. ‘Barcodes are not enough,’ said Marske. ‘Colour coding and picture coding when combined with traditional barcoding, create a comprehensive defence against costly mistakes through the supply chain.”
The emerging market for ‘Colour-on-demand’ sits between the black&white thermal transfer printer, and conventional flexo/offset press technology, where costs are inversely proportional to volume (ie the shorter the run, the higher the cost).
On-demand colour means putting labels into the supply chain when and where they are required and in the exact quantities. Good examples would include end users with multi-site production, multi-language markets, contract manufacturing and packaging, make-to-ship manufacturing and real-time order fulfillment.
On-demand colour helps product locating and reduces shipping errors, but also makes it easier to keep track of work-in-progress and quality control at the manufacturing end.
In the retail environment, the secondary lable moves from being a simple logistics information carrier, to a ‘brochure on the shelf’. Coloured graphics allow store assistants and customers to instantly identify a product.
Picture coding and brand graphics work best where there is a high mix of different products in relatively small amounts – think of electrical components, plumbing parts, telecom and computer components, automotive/machinery spare parts, sporting goods, office supplies and fashion accessories as examples.
Within the logistics chain, colour coding is a powerful tool to complement barcode systems. Colour coding can be used for sell-by date, product expiration date codes, to check destination, and for easier identification in a crowded warehouse.
Although scanning systems work well, companies still ship items to the wrong locations, and colour coded labels allow employees in the despatch bays to act as a last line of defence against errors. Colour can also be used to show which items get shipped first – for example by colour highlighting sell-by-dates.
Label converters have traditionally operated a Print and Distribute model, where a label moves from a blank roll, through conversion on a press to over-printing, transportation and into pre-printed inventory. This system works well fo rhigh run lengths, but has relatively long lead times and increases the costs of inventory management and wastage through product obsolescence or incorrect estimation or demand.
The opportunity is to complement this traditional model with Distribute and Print, where short runs of multi-coloured secondar labels are printed from blank sotck on-demand, reducing lead times, rationalising inventory and reducing waste. This can lead to a new business in managing the end user’s secondary labelling business from digital asset management to proofing, output and delivery. At the same time, it allows converters to offer package customisation, short run marketing and sales campaigns and even product prototyping.
Jules Farkas, president of MNF Consultants, is a longtime advocate of innovative print and converting techniques, so his paper looking on how label converters might integrate digital printing into their conventional operations was eagerly anticipated.
Farkas conceded that takeup of digital presses by label converters has been painfully slow despite the fact that label converters ‘need’ digital printing.
‘Not only are production runs getting shorter and product variations larger with quicker turnarounds, but there are requirements for conventional and variable information printing in one pass. Who will need color-on-demand? Fortune 1000 manufacturers, small and medium manufacturers and retailers and other service providers.’
As well as the logistics chain and product identification opportunities outlined by Sean Marske, Farkas said there would be significant emerging applications for ‘light prime’ labels where high-mix, low-volume producers desire a ‘professional’ look. Examples might include nutriceuticals (vitamins, health supplements etc), organic foods, produce, specialty healthy store products and boutique/hotel/B&B items such as soaps and shampoos.
Farkas also forsees a much more radical development: networked, distributed colour-on-demand label printing. ‘This means real-time control of label content, availability and authorised usage in local or multi-national operations. The advantages are reduced risk of outdated labels, reduced risk of product recalls due to mislabelling, instant content or format changes in the supply chain, instant reaction to new promotional initiatives. Centrally managed yet remotely executed product localisation.’
…
VIPColor Technologies is a leading-edge provider of innovative solutions for the production, management and utilization of package, product, promotion, logistic and location labels across industrial and retail supply chains. We enable onsite digital label printing for day-to-day operations. The company’s application focus is on networked, shop floor batch printing of sophisticated labels to meet mass customization and personalized packaging needs. Targeted at companies dissatisfied with the long lead-time and large print-run constraints dictated by current label delivery methods, VIPColor is dedicated to creating a new level of labeling value around packaging and identification activities.
As a member of the global Venture Corporation Ltd group of companies, VIPColor is part of a rapidly growing, billion-dollar organization offering world-class services in high-tech engineering and manufacturing. VIPColor has facilities in Newark, California (Silicon Valley) and Singapore. Products are marketed worldwide via Reseller and OEM channels.
About Venture (www.venture.com.sg):
from 2010 Full Year Results Announcement press release [Feb 23, 2011]
Venture Corporation Limited … registered sequential quarterly revenue improvement for FY 2010, culminating in full year revenue of S$2.7 billion. For FY 2009, the Group generated revenue of S$3.4 billion. The year-on-year revenue decline for FY 2010 was within expectation given the Group’s earlier guidance on its businessmix shifting towards technology services, products and solutions with greater design and engineering content.
The Group is pleased to report that full year profit attributable to shareholders of the Company (“net profit”) rose 30.9% year-on-year to S$188.1 million.
…
Venture (SGX: VENM.SI) was founded in 1984 as a global electronics services provider. Today, it is a leading global provider of technology services, products and solutions with established capabilities spanning marketing research, design and development, product and process engineering, design for manufacturability, supply chain management, as well as product refurbishment and technical support across a range of high-mix, high-value and complex products.
The Group has built know-how and intellectual property with domain expertise in printing and imaging; advanced storage systems and devices; handheld interactive scanning and computing products; RF communications and network; test and measurement equipment; medical devices; retail store solution suite of products and industrial products and installations.
Headquartered in Singapore, the Group comprises about 40 companies with global clusters of excellence in South-east Asia, North Asia, America and Europe and employs more than 14,000 people worldwide.
In its pursuit to create unparalleled enterprise excellence across design and engineering, manufacturing and distribution, Venture has forged numerous meaningful partnerships and alliances. As it assumes a key role in the enterprise chain, Venture will continue to tap the knowledge and best-in-class capabilities of global enterprises for breakthrough innovations.
Venture is a strategic partner of choice for successful global companies and ranks among the best in managing the value chain for leading electronics companies. It is committed to enhancing its competencies through further investments in technologies, market access capabilities and its people. It stands poised, to provide the leading edge and remain relevant in a constantly changing and evolving world.
Contract Manufacturing / Venture Corporation:
Venture Corporation Limited, established in 1984, is a public listed company with shares quoted on the Stock Exchange of Singapore.
The Venture Group comprises about 40 companies and employs more than 14,000 people worldwide.
Over the years Venture has made incremental investments and expanded its operations with manufacturing facilities and offices in strategic locations worldwide. These are organised as global clusters of excellence across South-East Asia, North Asia, America and Europe.
Venture is a strategic partner for successful global companies providing a fully integrated range of original design manufacturing (“ODM“), electronics manufacturing services (“EMS“) and e-fulfillment services (“EFS“). With complementary engineering capabilities, operational synergy, real-time infrastructure interfaces and faster time-to-market, Venture ranks among the best in managing the value chain for leading electronics companies.
Ngit Liong Wong, Chairman, Chief Executive Officer, Group President, Member of Investment Committee, Member of Remuneration Committee and Member of Nominating Committee, Venture Corp Ltd.
Age: 70
Mr. Ngit Liong Wong has been the Chairman of the Board and Chief Executive Officer of Venture Group of Companies since 1986. Mr. Wong serves as Group President and Chief Executive Officer of Venture Corporation Limited. Mr. Wong has been instrumental to the overall growth and development of Venture Corp. Ltd.’s businesses. Mr. Wong was instrumental in developing the business of Venture Group from the start-up phase.
Mr. Wong spent more than 12 years with Hewlett-Packard















multiple printers at once, and change data on the fly, while increasing speed and maintaining complete quality control.


Debrecen, 1905. máj. 11. – Budapest, 1980. júl. 22. Gépészmérnök, egyetemi tanár
