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China’s HW engineering lead: The Rockchip RK292 series (RK2928 and RK2926) example
It was totally unexpected for a US company starting a new device project in China back in 2007 what kind of support network of vendors and designers was available for them in Taiwan or just across the water from Taiwan on the mainland. Here is an authentic recollection of that experience:
WHERE THE MIDDLE CLASS MANUFACTURING JOBS GO? [David Dehghan’s tumblr microblog, Feb 5, 2012]
This NY times article [How the U.S. Lost Out on iPhone Work, Jan 21, 2012] is a great example of why it’s so hard to create middle-class jobs in the U.S. now. From personal experience I can confirm all the point made in this article with respect to electronics manufacturing.
A few years a go [according to this and that it was around 2007] we were building a new phone and a special base station for it at Microsoft.
We designed most of the electrical and mechanical parts in Taiwan because that was where the support network of vendors and designers existed around you. If you wanted a new PCB board re-designed and manufactured it would be ready for you within hours. That would have taken a week in US. In Xiamen (just across the water from Taiwan on the mainland) we designed and built the special base station for the phone. When we wanted to select cables and connectors we just called the sales rep from the neighboring factory and he was in our meeting room within 30 min. We didn’t like what they had and we called another one he too was there within 30 min. With samples and designs in hand. Whatever we wanted they could manufacture within a day. It was pretty incredible.
Also the quality of craftsmanship was very high. People took care of producing the PCB boards and plastic phone enclosures we had ordered. The vendor network had all the latest prototyping and design equipment you could think of. There was no reason to get out of Taiwan or south of China for anything. They would beat any one on price, flexibility, and quick turnaround.
There is zero chance you can bring that echo system back to US or western world. There is never ending supply of cheap, qualified and trained manufacturing workers coming from inland China.
Now lets continue our debates about same sex marriage, abortion and border guards. Or Tibo, or whatever the hell his name is.
Five years later we have now a significant evolution from that when China has not only manufacturing lead in the digital products, but engineering lead as well, and along the whole value chain, from designing the SoCs to the finished products themselves! Mainland China could even rely on itself in all that.
Here is a very recent video showing the latest results of leading hardware engineering from mainland China: the Rockchip RK2928 specifically developed for the $40 and up entry level market of 2013 Android tablets, which was just first shown on the HKTDC in October 13, and here they have the first tablets on show already:
$49 RK2928 7″, $95 RK3066 8″ and other tablets by Firstview [Charbax YouTube channel, Oct 24, 2012]
Major learning for me here: with the IPS screen the cost is only $6 more.
FirstView (ShenZhen FirstView Electronic Co.,Ltd.) is one of the typical midsize factories in Shenzhen with 200-300 actual employees, established in beginning of last decade (2001 actually), growing from simpler digital products like MP players, photo frames, digital cameras etc., but now producing mostly tablet PCs, netbooks etc. with production capacity of 10,000pcs-20,000pcs of finished products per day and exporting worldwide as described in their “About” page titled still Jing Han Optronics_Tablet PC _ books _ Digital Photo Frame _MP4 player _MP3 play:
We are proud of our internationalism— 80% of our products are sold to developed countries in Europe and the Americas with the remaining 20% being sold in Asia, Africa and domestically. All of our products get the ROHS, CE, FC C Certificate. Having been cooperating with world-famous companies, such as Wal-mart, we are able to keep up with the latest international trends.
Companies like FirstView have quite broad, quite price competitive products which technologically always represent the latest advances. How are they able to achieve that given not really big resources, especially in terms of engineering.
Let’s look at this from the example of the latest Rockchip SoCs through the whole engineering and manufacturing chain:
A single core Terminator: Rockchip launched the strongest single-core chip RK2928 on the 2012 Hong Kong Electronics Fair [Rockchip press release in Chinese, Oct 18, 2012] as translated by Google and Bing with all the necessary manual editions:
The annual Hong Kong Electronics Fair was held between October 13 and 16, 2012 in Hong Kong, as scheduled. As a world-renowned exhibition, each electronic exhibition will attract many domestic and foreign firms, and the media are invited to attend on a grand scale. The famous RK3066 chip brand was launched on the 2012 Hong Kong Electronics Fair in April, and Rockchip was again to bring new products to participate in the 2012 Hong Kong Electronics Fair.
Single-core Terminator chips: the RK292 series
On the current Electronics Fair Rockchip showcased its latest research and development of a new chip series – the RK292 series. Compared to the classic generation of RK29 series, the RK292 series chips are designed for the single-core Cortex A9 architecture and 1GB DDR3 memory, with which there will be nearly 30% increase in performance compared to the previous generation.
The parameters of RK292 series chips
The series RK292 chips are upgrade products of the RK29 series, mainly for the low-end market, changing the Cortex-A8 architecture by turning to the popular Cortex A9 architecture. This has been done in such a way that while the performance is increased significantly, however the power consumption has been reduced compared to the previous generation. As such it can be described as a single core Terminator. It is understood that products equipped with the Rockchip single core solutions, aimed primarily for the European and developing countries markets, will become the lowest cost offerings among the industry’s single-core tablet solutions [said to be here and here aimed at $40 and up tablet price, ?probably in quantities of at least 1000?].
Tablet equipped with the RK2928 chip [shown at HKTDC]
Tablet equipped with the RK2926 chip [shown at HKTDC]
…
The RK2928 parameters in English from here:
Cheap Killer Strikes – Rockchip launched RK2926, RK2928 for Android Tablet PC [TabletPCPhones.com blog, Oct 17, 2012]
… RK2926/RK2928 is updated from RK2918, and they are changed in the old architecture of previous generation products, using the new Cortex-A9 architecture, support DDR3 and DDR3L [from the above parameter sheets it looks like that DDR3L is just for RK2928], and built-in Audio CODEC, LVDS have DVFS-power adjustment, you can support MLC NAND / E-MMC and i-NAND flash memory. RK2926 and RK2928 chips are slightly different in terms of functionality, the latter has integrated support of the HDMI 1.4a Controller and GPS baseband. In addition, both packages are different, the RK2926 chip uses LQP176 package, while the RK2928 chip using the BGA313 package. …
Currently Rockchip, located in the exhibition area 1CON, has shown the prototype Tablet PC of RK2926/RK2928, but because of IP licensing confidentiality, clocked graphics core specific configuration can’t be disclosed, but also no detailed performance test. Just from the point of view of the experience to get started, compared to the previous RK2918 Tablet PC operation, the fluency has improved, casual game can smooth run in prototype at the same time, and you would not feel a significant fever situation, the overall experience is still good for entry-level tablet PC market, this performance should be considered good. …
About the Rockchip company and especially about the immediately preceding generation RK9218 SoC, as well as their current flagship RK3066, you can find plenty of information in MWC 2012: Fuzhou Rockchip Electronics [this same blog, March 13, 2012]
Now a mid-size video about Rockchip RK2928 and RK2926 launched at the HKTDC Electronics Fair [Charbax YouTube channel, Oct 13, 2012] with the Marketing Vice-President of Rockchip, Chen Feng:
– RK2928 is [0:16] “so far the best performance single core product” [0:20]
– RK2928/26: [0:50] “next year tens of millions of these chip’s products” [0:55]
– for the RK3066 and above market [1:14] “soon we will have the 28nm chip [version] coming out, lower the cost, higher performance, lower power. And at the end of the year we will have four-core 28nm product coming out.” [1:30]
– the GPU in RK2928/RK2926 [2:18] “is a mystery … but there is a good GPU here” [2:24]
– regarding the smartphone market [9:10] “We have a very long view for that market. So we are also doing baseband but it’s … We’re always working on it. But when it will be our main business we will carefully seek. [9:29]
– [10:52] “We want to get into the notebook [too], so … Once the software environment getting mature, that the Android and more mobile people write applications on the platform. So sooner or later the software won’t be an issue, but [the issue becomes] how you can make the best [notebook] product. … There are rumors on the market Microsoft might port Office to Android, right? [11:44]
PCB Design House: Rockchip RK3066/RK2926 at Shenzhen Inpad Digital Technology [Charbax YouTube channel, Oct 21, 2012]
– When did you get RK2926 in house? [2:30] “We got it 1st of October. … Made PCB in 2 weeks only. [2:49]
– [5:02] How can you as company optimize the price [making] low, and power [too]? How can the team to do that, how you do this? [6:39] “Basically they [a separate team] communicate with the customer to understand their requirements, and based on that requirement they will choose the right component or do the right design for the customer. And also to simplify the design and process, so they can cut off the cost. [7:00]
– [10:03] So how many people work here? [10:06] “About 40 people. … About 30 engineers, 10 sales and our working staff.” [10:27]
– [10:26] So you are a PCB Design House. You get the CPU from Rockchip, you put that into PCB, and then work with the SMT, OEM, manufacturer? [10:37] “Yes” Different companies? [10:39] “Yes” So you work together? [10:41] “Yes”
– [10:44] How many PCBs are made with your design every year? [11:04] “More than one million.” Different manufacturers, not only one? [11:10] “Different” All in Shezhen? [11:15] “No … Some customers are in other provinces.” [11:24]
China Fabless: Rockchip rattled by Android tablet wars [Junko Yoshida at EE Times, Sept 25, 2012]
Just nine months ago, Fuzhou Rockchip Electronics, a developer of apps processor for tablets, looked almost invincible. …
… since then, the Android-based media tablet market has gotten far more competitive. By volume, the Android tablet sector has grown to an estimated 80 million units, outpacing the 75 million iPads sold by Apple thus far, according to estimates by Rockchip [marketing] vice president Feng Chen.
…
At the beginning of 2012, the target price of a 7-inch capacitive screen media tablet featuring Cortex-A8 was $99. That price has since dropped to around $65, due largely to Allwinner, a red-hot Chinese fabless company that has flooded the tablet market with its own turnkey system. … Rockchip’s situation vividly illustrates the challenges most Chinese fabless chip companies now face.
Notes regarding Allwinner:
#1 After checking a number of SoCs for a Linux and FLOSS related, it was found [on Dec 14, 2011] by a UK based platform initiative that Allwinner A10 – ARM Cortex A8 SoC “… has been developed in, and is sold in, the People’s Republic of China. Its mass-volume price is around $7, yet it is a 400-pin highly feature-rich 1.2ghz ARM Cortex A8 with a MALI400 GPU. It has the distinction of having the highest bang-per-buck ratio of any SoC available at the time of writing, by quite a margin. Its price and features is causing massive disruption of the tablet market in China (a minor recession was caused by widespread cancellation of prior committments to other SoCs!), as every factory in Shenzen scrambles to compete with hundreds of other factories for the same end-user market: tablets and PVRs.
For comparison: TI has brought out a new $5 ARM Cortex A8, but it is limited to 500mhz and it is extra cost for the version with a PowerVR 3D GPU. Ingenic’s jz4770 is about $7 in mass-volume but it is a 1ghz MIPS with a Vivante GC600 3D GPU. Details are harder to get hold of regarding the jz4770, but its interfaces are known not as feature-rich as the Allwinner (no HDMI output for example). AMLogic’s Cortex A9 is $13 in mass-volume, but is limited to 800mhz and a maximum of 512mb of RAM. …”
#2 At the end of February it was reported from China that: “Based on high cost performance, Allwinner A10 has good sales after the Spring Festival. The chips with high cost performance are welcome. … RockChip chips became cheaper and cheaper since Allwinner released A10. As the first chip of Allwinner, A10 is released with cheap price, which makes it has good sales. Allwinner is a famous company in MP3 times so that Allwinner has a strong customer base. In addition, A10 has few bugs since it is released. The performance of other chips is not stable in the beginning, such as RK2808 and VIA8505.
The agents who have ordered VIA chips go to order Allwinner A10. VIA will release VIA8850 next month [but mass production just started in June, see later] which is based on A9 core. The performance is not different from A10. It means that it does not have any advantage. VIA8850 will be cheaper than Allwinner A10. Allwinner will release A13 to compete with VIA8850 so that VIA will get in a difficult position. [Was more expensive than the [$5 priced] A13 when mass production started in June]”
During a recent interview with EE Times here, Rockchip’s Chen said, “This is a new world war we’re fighting.” … Indeed, nearly every apps processor [sic, SoC] vendor here is in a rough spot because “the time-to-market requirement has gotten much shorter,” he noted. “Worse, catching the market rhythm or cycle — at the right time – has become much harder.”
…
“… now, as end-product cycles get shorter, we do everything from designing a chip to developing a board and software that goes around the hardware — literally within a couple of months,” he explained. In March, for example, Rockchip
started to design itsdelivered samples of RK3066, a dual-core Cortex A9 chip with a quad-core Mali-400 GPU. By April [15], it hustled to showcase sample tablets based on the chip at the Hong Kong Electronics Fair. By May, the company began shipping the new apps processor to its customers.…
Note regarding the timing of RK3066 SoC development:
– The initial version of RK3066 datasheet brief is dated Oct 30, 2011. the 1.0 version of it February 15, 2012.
– The RK30xx platform was announced on Feb 27, 2012 with information that “Dual-core ARM Cortex-A9 processor with up to 1.4GHz speed, implemented with Artisan Processor Optimization Pack (POP)” and that “Samples of the Rockchip RK30xx platform will be available in March 2012.”
…
Unlike other startups here, Rockchip has been profitable from the start. But as the tablet battle heats up, it also needs to find a way to move to the next level. “We are fighting a world war. We need the world’s top talent.”
The company also needs access to capital. Without it, Rockchip can’t even think about mergers or acquisitions. Organic growth alone won’t get it to the next level, Chen acknowledge, saying he expects consolidation in the Chinese fabless sector but “no Chinese companies want to give up.”
Lastly, Chen said, “We need to be clear on the market” so that Rockchip can choose its battles.
Factory Tour: Allwinner A10 PCB SMT line at the Jia Chuang Bo factory [Charbax YouTube channel, Oct 20, 2012]
SMT = Surface-mount technology
Factory Tour: $61 [in quantity of 1000] Allwinner A13 9″ Tablet being assembled at Jia Chuang Bo [Charbax YouTube channel, Oct 19, 2012]
Factory Tour: 9.7″ IPS 3G Allwinner A10 Tablet for $152 being assembled by Jia Chuang Bo [Charbax YouTube channel, Oct 19, 2012]
Jia Chuang Bo future products [Charbax YouTube channel, Oct 19, 2012]
SHENZHEN JCB TECHNOLOGY CO.LTD [March 14, 2011]
HAICHUANG TECHNOLOGY (HK)CO., LIMITED registered in HONGKONG, which is the head office of SHENZHEN JIA CHUANG BO Technology CO.LTD.
SHENZHEN JIA CHUANG BO TECHNOLOGY CO., LTD , founded in 2001, which is a professional factory in designing, researching, manufacturing and marketing computer peripherals. We focus mainly on MID/Tablet PC and Media players. Now we have a workshop of 3,000 square meters and employ more than 300 staffs.
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We also offer OEM/ODM products and we pride ourselves on the ability to stay up-to-date in the rapidly changing market. OEM orders are welcome. We offer OEM/ODM services. Our R&D engineers can develop one new item in one week as your requirements. We have an innovative R&D team that is dedicated to meeting your requirements specifically.
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You can also browse through their current products (only MIDs/tablets now from 7” to 10”).
Microsoft Surface: its premium quality/price vs. even iPad3
Preliminary reading: Core post: Giving up the total OEM reliance strategy: the Microsoft Surface tablet [June 19, 2012]
IAm Panos Panay, GM of Microsoft Surface, AMAA – Ask Me or My Team Almost Anything [reddit, Oct 16, 2012]:
- Why 599 (with touch keypad)? Don’t you think thats too high considering where Microsoft is entering the tablet space? I think you will slash the price come holiday season. Can you shed some light on the pricing decision.
When you start to see it includes touch cover, clear type display with better contrast, twice as much storage, along with Office included, you have a pretty cool deal. I think you will find the value is extraordinary once you start using the product. When you compare it to last generation or smaller devices, you can quickly see the value you are getting with Surface.
See Panos Panay’s excellent Microsoft Surface talk on the press launch in New-York in the beginning of the Microsoft Surface: First media reflections after the New-York press launch [this same blog, Oct 26, 2012]
A summarized media opinion published after today’s general launch:
Microsoft Surface RT ..!!! just excite..!!!! [APPLEWORLDPRO, Oct 26, 2012]
1. Unique TouchCover and TypeCover
The Making of Touch Cover for Surface [surface YouTube channnel, Oct 23, 2012]
- Quick question regarding the cover. If you flip the cover back, say to rest the tablet flat on a surface or to hold it, is there a mechanism that disables the keyboard so that it’s not randomly typing? (This would be when the cover is flipped to the back of the device)
Hey this is Stevie, yes absolutely. Both TouchCover and TypeCover have sensors that understand orientation relative to Surface… in fact the Type and Touch Covers talk to Surface to figure out their relative position no matter the orientation of gravity of the device (pretty neat!). There are 3 positions modes: Closed (keys and mouse are off), Open to 180 degrees (keyboard and mousepad on), beyond 180 degrees to the back (keys and mouse off). That way you can flip back the covers and feel secure you are not pressing keys by mistake.
- How fast can you (personally) type on the Surface Touch keyboard? How about the Surface Type?
I am Yi-Min and I am on the User Research team. I can type about 86 wpm on the Touch Cover and I am typing on a Pink Touch Cover!
- What about the type cover? Do you type much faster? I’m wondering if I should get the type cover to take notes at school or if I can learn fast enough on the touch cover
Hi this is Stevie. It depends on how you type. I have been using both for a while, and love them both. I love the sleekness of Touch Cover. Touch Cover has a very special digitizer that we invented.. it senses the impact force of your key presses. We designed super-fast electronics and smart algorithm in the keyboard so that Touch Cover can profile your key press down to a 1ms (1000 times a second). Using that information Touch Cover can infer if the user meant to press the key or not.. It is a smart key. So even though there is no key travel, the user can rest their hands on top of the keyboard and find home position without accidentally triggering keys.. pretty cool! The first time I typed on a full working version of Touch Cover, I typed just as fast as I do on a normal keyboard. I am confident you will be able to type significantly faster on Touch Cover than an onscreen keyboard. And with a little practice you will even do better (maybe even faster!) For folks who really love and really need keys that have travel, then Type Cover is one of the best keyboards I have ever used (desktop or other). It has a super awesome snappy key mechanism that feels great (has a strong hysteresis curve). Honestly both are great… try them both, actually get them both.
- From here:
- What do you think will surprise people most when they get to start using or seeing the Surface?
- What feature are you most proud of and why?
- What do you feel sets Surface apart most from the competition?
- How would you convince someone to get it instead of the iPad?
I think the seamless transitions from state to state will be one of the best parts of the device!! As you open the cover, close the cover, flip it back, move into ‘get it done mode’ it will be an awesome experience. You will find yourself being productive when you need to and you can read,watch movies, and surf when you want to….
I also feel like the kickstand opening and closing will make you smile 🙂
Microsoft Surface Type Cover-hands on..!!!!! [APPLEWORLDPRO, Oct 26, 2012]
2. Unique kickstand
- Does the kickstand arrangement work for someone who wants to type with Surface on their lap? To me it looks like it’s only stable on a table top.
- I want to get a Surface for the wife, but she’d be typing Facebook updates while lounging on the couch. Would that work?
hey, I’ve been using my Surface for a couple of month now. It works on your lap in multiple ways. Typing on the lap works fine, Surface is great for typing while on your couch. There are so many ways it folds and adjusts to your typing needs. You will be pleasantly surprised. 🙂
Yes, she can certainly type Facebook updates from the couch while using Surface
- How did you determine the angle that the kickstand allows Surface to lean to?
We wanted the screen to be normal to the face. Voila, you then have a 22 degree angle.
Seriously we did a ton of studies around lighting, reflection, ergonomics, table height, etc…. and then made sure it looked perfect and felt perfectly balanced.
- Any chance you are working on a docking station for the Surface RT? Perhaps one that will work with the cover on?
The Kickstand and Touch/Type Cover is your docking station :-). We are pretty pumped about the experience you get by kicking out the kickstand and then being able to use the USB and HD out connections to do what is needed. We specifically thought of this scenario and optimized for it. It is a pretty cool experience.
The Surface Movement Commercial [surface YouTube channel, Oct 24, 2012]
- I wanted to ask where your philosophy for design language comes from.
To me, it’s a refined industrial look. It’s like Motorola products if they weren’t cheesy or 80’s inspired, or apple products with a dose of testosterone and a dash of fighter jet inspiration.
The fact that you make it functional with the lip on the non RT version is just a further testament to the strength of the design.
We saw this in the Zune HD and I absolutely loved it. I almostbought one on that alone.
I absolutely hope you guys carry this through to the Xbox next/720/Durango. It would be awesome to see a console with a black metal exterior.
Hi there, ralf here, creative director of Surface. Designing the surface was an effort to create a great stage for the software. We wanted to make sure that the hardware was a physical extension of our software. The language we found came together by choosing the right materials and revealing the essence of out an idea. Make it comfortable to hold, light and strong.
- Can you possibly expand on this? It kind of sounds like PR fluff that any company would say about their tablet design. The fact that you more faithfully execute it is beside the point.
What drives the black matte look (for the black)? The sharp angles? Why do you work with metal instead of plastic?
When you look at other pieces of design, what are your main inspirations for the surface?
Hey, here a bit more context. We started at looking at the software and thought about how to extend it into a physical product. We tried to stay away from any classic design language stuff, we didn’t want to have a bunch of styling in the way, we wanted to build a bridge between you and your digital things. We developed the idea that later turned into the keyboard covers and kickstand. Most of the time we spent on revealing the essence of this idea: How can we make it comfortable to hold? How do we fit our connectors, and so on.. Step by step we found the design. The language behind it is a point of view to make a very useful product. I don’t believe in defining a design language in shape. A design language should be a consistent approach to execute the vision you have.
Using magnesium allowed us to make our product thin, light and strong. The color we chose lets the physical product fade into the background and pronounces the screen as the main act.… a stage for your software
- Can you share some of the thought-process that lead to Microsoft building the Surface? It feels like a big departure from the company’s tendency to stay out of PC device hardware.
We have evolved the words, but the principle has stayed the same. We are focused on being a Stage for Windows . It is good to keep in mind that we have been in the Hardware business for sometime now, and with the combination of our history along with our very clear target of making Windows 8 great, it came together very clearly!! We really did start from a blank piece of paper and built the experience from the ground up knowing that we wanted to get it perfect as we designed the experence of Surface along side the experience of Windows 8.
- How did you calculate the 8hr battery life estimate? What were the test conditions?
- Why is there no NFC integration when WP8 is pushing it heavily?
- What was the toughest challenge you faced when designing the Surface?
Pavan, HW lead: We conducted testing across a variety of core scenarios such as local and streaming video playback (watching movies!), audio playback, wireless web browsing and productivity scenarios such as using Office and mail. We tested using different Wi-Fi networks with pre-production hardware and software. Hence the battery life numbers started early in the program as a model with calculations and then get verified with actual device HW and SW.
For the product design experience we were aiming for with Surface, the Mg metal enclosure, including the back case, was critical. This made good antenna design for NFC a trade-off in our development process.
The making of Microsoft Surface [surface YouTube channel, Oct 16, 2012]
4. ClearType Display Technology
- Do you think ~$700 is too much for a tablet that does not currently own a share of the market?
- I noticed that the Surface has a resolution of 1366×768 vs the iPad3 2048×1536. Do you think this will affect users considering the Surface vs the iPad ?
- What can us (your fans) realistically do to make Surface the number one tablet out there?
- Will Microsoft release more WinRT compatible applications other than the ones already mentioned in the release specs? What about other software vendors such as Adobe and Corel ?
Hey this is Stevie [Steven Bathiche]. Screen resolution is one component of perceived detail. The true measure of resolvability of a screen called Modulation Transfer Function (MTF), not Pixels. MTF is a combination of both contrast and resolution. There are over a dozen subsystems that effect this MTF number… Most folks just focus on one number out of dozens that effect perceived detail. Without good contrast resolution decreases. Check out contrast sensitivity of the human eye graph (http://www.telescope-optics.net/images/eye_contrast.PNG) and if you want more see the links below. Basically, as resolution/DPI increases the eye has becomes less sensitive. So as a result, the amount of light in a room and the reflections off the screen have a huge effect on the contrast of the display. In fact, a small amount of reflection can greatly reduce contrast and thus the perceived resolution of the display. With the ClearType Display technology we took a 3 pronged approach to maximize that perceived resolution and optimize for battery life, weight, and thickness. First prong, Microsoft has the best pixel rendering technology in the industry (cleartype 1.0 and 2.0) .. these are exclusive and unique to Windows, it smooths text regardless of pixel count. Second, we designed a custom 10.6” high-contrast wide-angle screen LCD screen. Lastly we optically bonded the screen with the thinnest optical stack anywhere on the market… something which is more commonly done on phones we are doing on Surface.
While this is not official, our current Cleartype measurements on the amount of light reflected off the screen is around 5.5%-6.2%, the new IPad has a measurement of 9.9% mirror reflections (see the displaymate link:http://www.displaymate.com/iPad_ShootOut_1.htm). Doing a side by side with the new iPad in a consistently lit room, we have had many people see more detail on Surface RT than on the Ipad with more resolution.
Some more links to share if you want to know more… (http://www.normankoren.com/Tutorials/MTF.html)… Also This is a great book to read if you really want to get into it: http://www.amazon.com/Contrast-Sensitivity-Effects-Quality-Monograph/dp/0819434965 or more here http://alexandria.tue.nl/extra2/9901043.pdf
EDIT: Hello, this is StevieB again. This is a great discussion. I wanted to elaborate some more. I hope folks understand that I am not saying that one resolution is better than the other. Nor that one display is better than the other. More so that the number of pixels is not the only metric which guarantees detail and image quality. It depends on many factors, some factors for which Surface optimizes for. So in some cases ClearType will look better and in other cases (darker environments) the iPad retina will look better. Further, in a number of cases the differences will be negligible.
Think of it this way. When digital cameras started riding the megapixel curve, some cameras had/have better image quality than cameras with more pixels. How can that be? We all intuitively understand that if a camera lens is poor the resultant image will be poor (low MTF) no matter how many pixels sits behind the lens. The combination of a good lens and a good image sensor results in a good high quality MTF image. That’s the same in a display where the optics are partly in your eye and partly on the display. If the display reflects a lot of room light off the screen it will reduce the contrast of the image, and the resultant image will be harder to see and the information will harder to make out. The contrast sensitivity chart of the eye tells us this. A display system is just like a camera but it runs in reverse (Reciprocity Law of light).
One of the more significant things affecting image quality of interactive displays is the addition of stuff in front of the display to enable capacitive touch. Currently most consumer touch system have a cover glass, and layers of transparent conductors between the cover glass and the display. Anything placed between the eye and the display will effect image quality. Engineering down those effects is one of the innovations we strived for in the ClearType display for Surface.
Because the whole optical stack is fused in the ClearType Display, there is only one significant optical boundary. This is the front surface where the index of refraction changes from 1 in air to about 1.5 in glass—btw this also happens to bring your finger closer to the image on the screen (think how a straw looks under water). So Surface reflects less ambient light, this increases contrast in any lit environment over devices that reflect more room light. Previously, I mentioned contrast and resolution are related. Decreased contrast will obscure high resolution content. They are inseparable, neither one is more or less important than the other. If you have high contrast but low resolution, the MTF (and image quality) is lower. If you have high resolution but low contrast, your MTF (and image quality) will also be lower.
Let me ask you this question. When you look up in the sky how many stars do you see? …. Well it depends on where you are. If you are out in the country there is not much light pollution, and the night sky lights up with stars. If you are in the city, there is a lot of light pollution so you may not see many. The stars are still there, it is the same sky, but the contrast is low, so as a consequence you do not see many stars. No matter how many “pixels” the sky has, you are not going to see anymore stars. On Surface, light pollution is low and as a result you will see more detail over any other device with lesser contrast. In a lit room just hold up a Surface, leave the display off, and hold up another tablet next to it and notice which one has the darker screen. This is your black point, your screen cannot go darker than in this situation.
My goal is to get information out there so that you reach a conclusion based on science. Most people don’t know this, but this is well understood in the displays technical community. Hope this helps!
Microsoft Surface RT vs iPad 3 [SlashGear YouTube channel, Oct 23, 2012]
5. USB support
- First of all, I’m super excited about the way Microsoft is heading with the new Surface… What kind of devices I can or can’t use with the USB-Port. Can I connect a printer? A regular keyboard? Can I connect a cell-phone to charge it?
BrettO here – Thanks for the excitement! We certainly feel it. Lots of questions so let me do my best. USB support – Numerous reports of 100’s of millions existing USB devices supported. Printers, Keyboards, Cameras – yes. Can I charge a phone – yes.
- Why did you and your team chose USB 2.0 instead of USB 3.0?
Pavan: The full size USB 2.0 port on Surface supports hundreds of millions of devices that are out there… We chose USB 2.0 based on capability of the ARM SoCs during our development timeframe.
- Will Surface be able to import images from a digital camera or card reader via its USB port? Or is that for signed devices only?
BrettO here – Absolutely, uSD and USB 2.0. Most cameras will show up as mass storage device via USB.
Microsoft Surface + AirTurn AT-104 USB wireless page turner pedal [Hugh Sung YouTube channel, Oct 26, 2012]
6. The overall value proposition
- I have an iPad 2 and a Galaxy S2.
- Can you tell me something that’ll make me want to shift to your platform? I just can’t find a reason. What feature does the Surface have that may not seem like much but makes it amazing to use?
I am not sure what you do on your other devices and can not comment on it… however, I know that on Surface you can get a ton of stuff done. Given, we have a full operating system in Windows, we have the full suite of Office available, and the seamless transitioning in and out of different user states with touch cover… the ability to use it all day, use a USB port when needed to connect millions of devices, ultimately you have a full PC at your disposal…. you find yourself accomplishing a ton. Does this help?
Microsoft Surface RT Hands-on: At Boston Store [booredatwork YouTube channel, Oct 26, 2012]
Highly suggested Understanding the Microsoft Surface (a sort of Review) [Hal’s (Im)Perfect Vision blog, Oct 28, 2012] with the following excerpts to wet your appetite:
… The Surface is a great tablet. It is amazingly well-built and well thought out. As a pure piece of engineering it stands as an equal to the best Apple or anyone else has to offer. When you add Windows RT to the mix you get something that is, in the context of use as a “pure” tablet, a strong competitor to the iPad. There are definite differences, some strongly in the iPad’s favor (e.g., number of applications currently available), and some in Surface’s favor. In most cases the significance of those differences comes down to personal preference. …
… an important point I think is missed in most reviews. Everyone wants to compare the thickness and weight of devices as they come from the factory. They don’t do comparisons of thickness and weight in terms of how they are actually used by customers! … while the Surface is competitive in raw weight and size it may be outstanding in real world usage configuration. …
… The UI is inviting. The live tiles are awesome. … Six months from now everyone will think that swiping in from the edge of the screen is a completely intuitive way to bring up menus.
Windows RT, and thus the Surface, currently has a relatively small library of applications available. But it is growing fast. Twice last week I tweeted or blogged [the blog case: Living with a Windows “RT” Tablet [Oct 22, 2012] is worth to read as well] about how I missed some application that I’d been using on the iPad. Within a couple of days, once within hours, the missing app appeared in the Windows Store! … Don’t let the size of the Metro app library keep you from getting a Surface if you otherwise find it a compelling offering. …
Now we’re going to get to the core of the matter. What really makes the Surface difference. In your hands it is, at worst, yet another tablet. Prop it up on a table or other flat surface and something magical happens. The weaknesses of typing on a virtual keyboard or positioning on a capacitive touch screen fade away and you get all the benefits of a real keyboard and pointing device. Sure that shows up in simple ways, like being able to easily and accurately type in a password. For real magic though take a look back at that first graphic I posted. While walking around with the Surface in hand it would land in the same place on the Consumption/Creation scale with the iPad. But put it down, even on your lap, and it takes a giant leap in Creation capability.
… if the keyboard is just a “nice to have” feature for entering text while you are sitting down, or you can’t stand virtual keyboards, or you like having it on the odd chance you’ll need to write a long email or make a Powerpoint slide, then the Touch Cover is for you, However if you know you are going to be using the Surface as a notebook substitute much of the time, then you may just want to pay the price (both in thickness and a little more money) for the Type Cover.
…
The magic of the Surface is that you can use it all day purely as a tablet without paying a penalty for its ability to do Content Creation. That magic is enabled by Windows RT, but it is really brought to life by the Surface hardware. For any given user the choice of a Surface, another Windows RT or Windows 8 device, or indeed an iPad (or Android tablet) is going to come down to a lot of personal preferences. Sweeping attempts to position one or another as best don’t actually mean much. Where Surface, and Microsoft’s overall approach with Windows RT and Windows 8, shines is when you have a need to do Content Creation. Whether that is replacing some (or all) of your current use for a notebook or desktop computer, or just a desire to be more productive than is possible with a virtual keyboard, it is the place where the Surface shines.
Microsoft Surface: First media reflections after the New-York press launch
Preliminary reading: Core post: Giving up the total OEM reliance strategy: the Microsoft Surface tablet [this same blog, June 19, 2012]
Follow-up: Microsoft Surface: its premium quality/price vs. even iPad3 [this same blog, Oct 26, 2012]
Highly suggested Understanding the Microsoft Surface (a sort of Review) [Hal’s (Im)Perfect Vision blog, Oct 28, 2012] with the following excerpts to wet your appetite:
… The Surface is a great tablet. It is amazingly well-built and well thought out. As a pure piece of engineering it stands as an equal to the best Apple or anyone else has to offer. When you add Windows RT to the mix you get something that is, in the context of use as a “pure” tablet, a strong competitor to the iPad. There are definite differences, some strongly in the iPad’s favor (e.g., number of applications currently available), and some in Surface’s favor. In most cases the significance of those differences comes down to personal preference. …
… an important point I think is missed in most reviews. Everyone wants to compare the thickness and weight of devices as they come from the factory. They don’t do comparisons of thickness and weight in terms of how they are actually used by customers! … while the Surface is competitive in raw weight and size it may be outstanding in real world usage configuration. …
… The UI is inviting. The live tiles are awesome. … Six months from now everyone will think that swiping in from the edge of the screen is a completely intuitive way to bring up menus.
Windows RT, and thus the Surface, currently has a relatively small library of applications available. But it is growing fast. Twice last week I tweeted or blogged [the blog case: Living with a Windows “RT” Tablet [Oct 22, 2012] is worth to read as well] about how I missed some application that I’d been using on the iPad. Within a couple of days, once within hours, the missing app appeared in the Windows Store! … Don’t let the size of the Metro app library keep you from getting a Surface if you otherwise find it a compelling offering. …
Now we’re going to get to the core of the matter. What really makes the Surface difference. In your hands it is, at worst, yet another tablet. Prop it up on a table or other flat surface and something magical happens. The weaknesses of typing on a virtual keyboard or positioning on a capacitive touch screen fade away and you get all the benefits of a real keyboard and pointing device. Sure that shows up in simple ways, like being able to easily and accurately type in a password. For real magic though take a look back at that first graphic I posted. While walking around with the Surface in hand it would land in the same place on the Consumption/Creation scale with the iPad. But put it down, even on your lap, and it takes a giant leap in Creation capability.
… if the keyboard is just a “nice to have” feature for entering text while you are sitting down, or you can’t stand virtual keyboards, or you like having it on the odd chance you’ll need to write a long email or make a Powerpoint slide, then the Touch Cover is for you, However if you know you are going to be using the Surface as a notebook substitute much of the time, then you may just want to pay the price (both in thickness and a little more money) for the Type Cover.
…
The magic of the Surface is that you can use it all day purely as a tablet without paying a penalty for its ability to do Content Creation. That magic is enabled by Windows RT, but it is really brought to life by the Surface hardware. For any given user the choice of a Surface, another Windows RT or Windows 8 device, or indeed an iPad (or Android tablet) is going to come down to a lot of personal preferences. Sweeping attempts to position one or another as best don’t actually mean much. Where Surface, and Microsoft’s overall approach with Windows RT and Windows 8, shines is when you have a need to do Content Creation. Whether that is replacing some (or all) of your current use for a notebook or desktop computer, or just a desire to be more productive than is possible with a virtual keyboard, it is the place where the Surface shines.
The reality shown #1: Surface Tablet Press Event Part 2 October 25, 2012 [TechLifeNews, Oct 25, 2012]
The reality shown #2: Surface Tablet Press Event Part 3 October 25, 2012 [TechLifeNews, Oct 25, 2012]
The reality shown #3: Surface Tablet Press Event Part 4 October 25, 2012 [TechLifeNews, Oct 25, 2012]
You can also read the transcript of the above as published by Microsoft:
Steven Sinofsky: Surface Launch [Microsoft News Center, Oct 25, 2012]
(note that the video records of intro and closing remarks by Sinofsky are at the end of this post)
See also: Microsoft Surface Now Available at Microsoft Retail Stores [Microsoft press release, Oct 26, 2012]
Overall reflections: What journalists are saying about Panos Panay
The Good reflection: #1 Microsoft Surface Event Recap [TGameNTech, Oct 25, 2012]
The Good reflection: #2 Microsoft Surface review: first look [PC Pro blog, Oct 25, 2012]
After the disappointment of the Windows 8 keynote, where very little was said that was either key or of note, Microsoft has struck back with a vengeance by delivering the Surface. And it is a staggeringly good device.
To explain this without making me sound like a Microsoft fanboi, I’ll dive into the kind of minutiae that PC Pro readers should appreciate.
Because I want to start with, yes, wireless reception. This boring topic is something that’s difficult to get people excited by, until they need to get internet access in an area of poor coverage. Then, suddenly, it’s all-important.
Microsoft has put a good deal of effort into wireless, including two MIMO aerials where most tablet makers opt for one. It was certainly a match for my Asus Ultrabook in the theatre, but to be sure I’d have to take it home with me (something the bulky security guard looking over my shoulder seemed less positive about than I did) and use it in the wireless-free areas that litter my lounge.
Then there’s the magnetic mechanism that clamps the Touch Cover to the tablet. Unlike the iPad, you can hold the Surface by the cover and let it drop without fear the tablet will break off and smash to the ground. We also saw Panos Panay, the general manager of the Surface team at Microsoft, bravely drop it on stage during his demo and the machine carried on working (see the video below).
Panos Panay, the General Manager of the Surface team at Microsoft, bravely dropped the Surface on stage during his demo and the machine carried on working
At this point I’m unapologetically going to get more geeky and talk about how that mechanism works. The answer came quite unexpectedly when I started chatting to Ralf Groene, creative director of Surface, later on at the event.
The key point to understand is that magnets work extremely well when they’re directly aligned, but if they move out of position then the connection becomes weak. So, if you swing the cover around and the angle shifts, the connection will break and your tablet will fly off into the distance.
This was a problem that afflicted an early version of the Surface, until one of Groene’s team came up with the solution: two protrusions on the cover that would ensure it stayed perfectly aligned unless enough lateral force was applied. How much force? Roughly what you’d expect from a five-year-old.
Now Microsoft claims that you can still touch-type on the Touch Cover and reach similar speeds to before, although Panos added the caveat that it takes 3-4 days to get used to it. In my experience, that could be a little optimistic: there’s a reason that keyboards with decent level of travel are people’s preferred choice.
What I can say with confidence is that within a few minutes I was typing far more quickly than I’ve ever managed with an on-screen keyboard (according to Microsoft’s internal tests, you should be able to reach around 80% of your natural speed). And, if typing is important to you, then there’s always the Type Cover.
This adds a little more girth and weight to the Surface, but not by much. And for anyone who does a lot of typing, the result is well worth it. It’s not the simple ability to be able to touch type, but the fact that, with a Type Cover, this machine can genuinely replace your laptop.
The 1.2mm of travel each key offers, while not generous, is just enough to make you feel like you haven’t made a sacrifice. You’ll look at your laptop, particularly if it’s more than 2kg, and start thinking of all the reasons why you can leave it behind on your desk.
Because, as with all Windows RT tablets, the Surface includes Word 2013, Excel 2013, PowerPoint 2013 and OneNote 2013. They are full applications, although note that you can’t run macros due to the RT’s lack of support for Visual Basic for Applications.
The other omission to note is Outlook 2013. Yes, there are Mail and Calendar apps built in to Windows RT, but I’m reserving judgement on exactly how I might replace Outlook if I do decide to replace my work laptop with the Surface (some third-party apps are already available, for example).
The only times that using Surface jars a little is when you slip into the old style of Windows interface; for example, when you click Personalize in the Settings menu. This is jarring and horrible, because you have to peck at a tiny X with your finger in a way that’s all too reminiscent of Windows Mobile before it became Windows Phone.
But – and it’s a big but – there’s something about the Surface that makes you forgive these foibles. There’s the kickstand, shown in action above, which folds perfectly flat against the back of the Surface when not in use.
All the gestures seem to work so well that you’ll soon be flicking between applications (swipe in from the left) and jumping to the app’s hidden features (swipe in from the bottom).
It helps that it’s pretty light too: around 680g, or 1.5lbs. It feels well balanced, although just like the iPad you wouldn’t want to hold it one-handed for long.
There’s much more that could be said about the bright 10.6in screen, the clever webcam that films at exactly the right angle when you use the kick-out stand, the way it integrates with an Xbox so you can display films on your TV screen, the fact it includes a microSD card so you can expand storage – but if I carry on in that vein even I’ll start to believe I’ve drank the Microsoft Kool-Aid.
In short, we’ve seen very few Windows 8 tablets that would give Apple any cause for concern, but the Surface really should. It’s been designed with the same from-the-ground-up ethos that marks the iPad, and the end result will be hugely compelling to both home and business users.
And now I’m going to save this file to a USB thumbdrive because I’m being kicked out of the theatre – how handy that a USB slot is built in.
The Bad reflection: First look at real Microsoft Surface [Razma ToloYouTube channel, Oct 25, 2012]
The good: Microsoft Surface’s Metro interface is innovative, elegant, powerful, and versatile. The tablet feels strong and well-built, includes Office 2013, and rich video and music services. Its keyboard cover accessories are the best ways to type on a tablet, period.
The bad: The tablet has sluggish performance, its Windows Store is a ghost town, Metro has a steep learning curve, and the Desktop interface feels clunky and useless.
The bottom line: If you’re an early adopter willing to forget everything you know about navigating a computer, the Surface tablet could replace your laptop. Everyone else: wait for more apps.
Microsoft Surface is the best productivity tablet yet, and it had better be. As the only Microsoft-branded Windows RT hardware to launch with the new operating system (Windows 8 launches this week as well), the tablet serves as ambassador and flagship for the touch-focused, wildly risky Windows grand experiment. The Surface excels thanks to its thoughtful design, sensible implementation of its keyboard accessory, and the innovations brought about by the interface formerly known as “Metro”– chief among them: the gesture-driven menu system, powerful search tool, and incredibly cool and versatile split-screen feature.
Unfortunately, there’s a price to pay for doing things differently. I’ve spent a week with this soldier for the Windows cause, and I predict that some of you will find Metro’s steep learning curve discouraging. Additionally, apps support is dismal, performance (especially when using IE 10) is slow at times, and like the old guy in the club still hanging around after last call, the traditional Windows interface lingers on, feeling embarrassingly out of place.
The Surface isn’t for everyone. Those looking for tons (or even several pounds) of apps should look elsewhere; however, it takes a legitimate swing at replacing your computer and gets closer than any tablet before it at hitting the mark.
On the Surface
So what keeps the Surface from looking like just another generic black tablet? Honestly, not that much, but the features and aesthetic details that do set it apart are significant, if not immediately apparent. For one, the Surface sports a 10.6-inch screen, which is about 0.5 inch larger than most full-size mainstream tablets and 0.9 inch larger than the iPad’s screen. However, this larger screen affords it a true 16:9 aspect ratio at a screen resolution of 1,366×768 pixels. This aspect ratio matches most movies and TV shows, eliminating the need for black bars to appear at the top and bottom of the screen. While movies shot in Scope (2.35:1) will still display with black bars, they’re not nearly as all-encompassing as when watching the same movies on an iPad with its 4:3 aspect ratio screen.
Then there’s the Surface’s beveled backside that contributes to its sleek, somewhat industrial-looking metallic aesthetic. It looks practical without being cold, and just feels like a high-quality device that Microsoft cut few corners to make. Speaking of which, the corners are somewhat rounded, but do tend to dig into the palms a bit when holding the tablet in both hands. The entire chassis is surrounded by a full magnesium (VaporMg, pronounced “Vapor Mag”) outer casing that’s supposedly both scratch- and wear-resistant; however, scratches are already beginning to appear on my unit.
Microsoft Surface Asus Transformer Tab Infinity TF700 Apple iPad (third generation) Samsung Galaxy Note 10.1
Weight in pounds 1.5 1.32 1.44 1.32
Width in inches (landscape) 10.8 10.4 7.3 10.3
Height in inches 6.8 7.1 9.5 7.1
Depth in inches 0.37 0.33 0.37 0.35
Side bezel width in inches (landscape) 0.81 0.8 0.87 0.9
In the top middle of the front bezel, sitting right next to an ambient light sensor, is the front-facing 720p-capable camera. Several inches below that on the bottom of the bezel sits the Windows home touch sensor, which takes you back to the Start screen or to the last app you had open if you’re already at the Start screen.
Along the right edge, from the top is a speaker grille, a Micro-HDMI port, a full USB 2.0 port, and the power port, which magnetically attaches the power cable. At the far right of the top edge is a lone power/sleep button. The left edge features an additional speaker grille, a headphone jack, and a satisfyingly tactile and clicky volume rocker. Seated toward the bottom of the left edge sits an inch-long groove that allows you to easily pull out the built-in kickstand and prop the tablet up.
The Ugly reflection: Apple’s CEO Discusses F4Q12 Results – Earnings Call Transcript, Question-and-Answer Session [Seeking Alpha, Oct 25, 2012]
Shannon S. Cross– Cross Research LLC
Great, and then I just had a follow-up question on the Tablet market, now with the launch of Surface today and obviously Window 8 Tablet in that could you talk a little bit about what are you seeing, from a competitive standpoint and how you think about it? Thank you.
Timothy D. Cook– Chief Executive Officer
I haven’t firstly play for the Surface yet, but the, what we are reading about it is that it’s a fairly compromised confusing product, and so I think one of the toughest things you do with deciding which product is to make hard trade off and decide what a product should be and we really done that with the iPad and so, the user experience is absolutely incredible, I suppose you could design a car that flies and floats, but I don’t think it would do all of those things very well, and so I think people when they look at the iPad versus competitive offerings are going to conclude, they really want an iPad and I think people have done that to-date and I think they will continue to do that.
reported by TechCruch and commented on as:
Windows 8, of course, features both the standard desktop interface and the new Windows 8 UI (formerly known as “Metro”). The surface, runs Windows RT, doesn’t offer the full desktop experience, but it does run Microsoft’s Office suite in the old-school desktop mode.
Cook was clearly taken back a bit by this question and he clearly had to think about his answer. He still didn’t hold back and, to be fair, his opinion is fairly similar to that of many reviewers.
Microsoft’s own CEO Steve Ballmer, of course, channeled some of Apple’s language today and called the Surface “truly magical” during today’s official launch.
reported by Apple Insider and commented on as:
Cook may have had in mind the Wired reviewby Mathew Honan, who described the Surface as “a tablet of both compromises and confusion.”
CNN’s Harry McCracken also wrote that working with the Surface’s Office apps “feels like an exercise in compromise,” while Josh Topolsky of the The Verge wrote “Instead of being a no-compromise device, it often feels like a more-compromise one.”
reported by The Next Web and commented on as:
A common refrain from founder Steve Jobs was that he was as proud of the things that Apple has said no to making as he was the things that they had made. This has been echoed by Cook during his tenure. This is apparently the reasoning that Cook is following when saying that they’ve heard it is a ‘compromised and confusing’ product.
Microsoft has actually used the term ‘no compromises’ when referring to the Surface, a hybrid tablet that runs desktop and touch-friendly Windows environments and has an optional keyboard accessory that features heavily in its advertising.
reported by abc NEWS and commented on as:
Apple and Microsoft are taking different routes when it comes to tablet software. While Apple offers its iOS mobile software on its family of iPads, Microsoft has decided to revamp Windows by bringing in elements from its smartphone operating system. Previously, Cook had compared what Microsoft was doing to combining a refrigerator and a microwave.
Microsoft, on the other hand, claims Windows 8 doesn’t have any of the compromises that the iPad has.
“We have a different perspective, a different reason why we would want to make a tablet computer and that is really rooted in PCs being a general-purpose device that works within a broad ecosystem, that connects to a lot of peripherals, and represents an open platform,” Steve Sinofsky, head of the Windows division, told ABC News in an interview.
The reality shown #4: Microsoft Surface vs Apple iPad 3 – NYC Launch Event [Portaltic YouTube channel, Oct 25, 2012]
A glimpse into the Windows 8 reality shown before the Surface launch (after the break): Full report [in just 2 and a half minutes]: Microsoft Windows 8 aimed at tablet, mobile users [networkworld YouTube channel, Oct 25, 2012]
See also:
– Windows 8 Arrives [Microsoft press release, Oct 25, 2012]
– Windows reimagined. #Windows8 [Tami Reller on the Windows Experience Blog, Oct 25, 2012]
– Steven Sinofsky, Steve Ballmer, Julie Larson-Green, and Michael Angiulo: Windows 8 Launch [full transcript on Microsoft Nerws Center, Oct 25, 2012]
A straight to the point media observation about that first, “Windows 8 in general” part from Microsoft’s mid-life cris [Business Insider, Oct 26, 2012]
It’s the kind of OS that should get Microsoft to scream loudly from every rooftops: “We have reimagined the PC and moved the dialogue about the next generation of computing interfaces forward; We have forced our partners to evolve the computer for the next generation of challenges.”
Instead Microsoft launched Windows almost timidly, speaking not of Microsoft launching Windows but of the industry launching Windows. At no time during either Steven Sinofsky’s speech nor Steve Ballmer’s one did the company mention its own name and presented the image of a giant reborn. Both seemed worried, concerned that they might offend, and with many partners in the room, the whole affair felt uneasy as they presented something that just didn’t seem terribly exciting to them.
The performance of Microsoft’s management was not too far from the performance of president Obama during the first presidential debate: somnolent, and somewhat withdrawn.
The reality shown and told before the proper Surface launch: Surface Tablet Press Event Part 1 October 25, 2012 [TechLifeNews, Oct 25, 2012]
The reality shown and told after the proper Surface launch: Surface Tablet Press Event Part 5 October 25, 2012 [TechLifeNews, Oct 25, 2012]
A straight to the point media observation about that second, “Microsoft Surface” part from Microsoft’s mid-life cris [Business Insider, Oct 26, 2012]
Steve Sinofsky, who earlier that morning had robotically run through the Windows 8 scripts seemed to go off script, talking about passion and truly excited about this new device. Panos Panay, the man behind the Surface tablet, seemed to have had a double dose of expresso, presenting the Surface in a way that channeled the presentation genius of Steve Jobs and combined it with a little Oprah Winfrey thrown in. Whether it was when talking about the hardware, the software, the way this helped him be a better dad, the going into the crowd and handing out devices to be tested, or throwing a tablet on the ground to show how sturdy it was, we were presented with a man who knows what showmanship is about.
While Panay played the lead role, Sinofsky was dropping in, with amusing quips and a sense that this, the first computer built by the company (if you assume that Xbox is not a computer) was the truly exciting thing. But at the same time, there was some tension in the air: it was almost as if Microsoft had a hard time containing its excitement but also wanted to keep it all secret in order to not annoy its OEM partners.
Surface is a tight-rope act for Microsoft, as it tries to compete with its business partners while saying it doesn’t compete with its business partners. The company’s level of care in attempting to create a unique device clearly points to how much it believes that this is the future of the company but at the same time, the company is wary of telling PC manufacturers that it wants to eat their lunch. And so there’s this weird uneasiness where the company appears to want to promote Surface but at the same time is wary of over-promoting Surface.
And the right conclusion after all that is:
Microsoft is hiding its new mistress (Surface) from the rich wife (the OEM partners) all the while claiming that it loves both but, in its heart, truly more enthused by the new girlfriend. Microsoft marriage of convenience is something that sustains it today but it yearns to elope with the new thing in town and build a new life with it.
And at the source of it all, that may be why the company is under-hyping Surface and Windows 8. Microsoft is having a mid-life crisis and after a 30+ year marriage with its OEMs, the company is plotting a future that looks radically different, one where it is single and gets to choose what its product/mate looks like. It’s the future it really wants but it’s also a future the company is not willing to admit to. All its insecurities are tied into its relationship with the OEMs and the company fears that if it makes the jump, it will have a chance to fail and that’s truly scary.
So the company is doing everything to undermine its own hopes. Looking at the Surface is facing a true tragedy due to poor pricing: The Surface retails at $499 without the keyboard (you’ll have to pay $100 extra for that) and thus finds itself in a space where it is too expensive to compete in the tablet space and not feature-rich enough to compete in the PC space. It’s the kind of device that would have been perfect at a $399 price point with the keyboard included, the kind of device that could have stolen millions of hearts away from the iPad; It’s the kind of device that could still have been a successful contender at $329 without its keyboard; It’s the kind of device that seems to exist to prove Apple’s superiority in squeezing every dollar out of its production line to deliver products that are relatively inexpensive while getting decent enough margins for the company.
And the truly sad part is that Microsoft will look at this failure in selling more of those devices as confirmation that it should have stuck with its partners in the first place (no matter what I, or any other pundit, say, there will be hundreds of millions of copies of Windows 8 sold, as the industry as a whole loads it up on new machines that will get upgraded to eventually).
But maybe there’s hope. I was recently talking to a longtime Apple user (the kind of person that was there with the early macs, the kind of person who stuck by Apple’s side through the lean years; the kind of person who’s never own anything but a mac) and she told me that Surface was the first time she thought of a Microsoft product as a decent alternatives. The live tiles, in particular, were part of the attraction.
ASUS: We are the real transformers, not Microsoft
Unveiling the ASUS Vivo Lineup [asus YouTube channel, Oct 12, 2012]
Here ASUS likens the New York City announcement for its touchscreen Windows 8 devices to the Apollo moon missions, the appearance of television, great sport events, Elvis Presley’s concerts, the fall of the Berlin wall, and having a child. Note that the ASUS rollout will come 3 days before Microsoft will launch its own offerings.
ASUS has definitely a lot of things to be afraid of Microsoft. Look at this latest The making of Microsoft Surface [surface YouTube channel, Oct 16, 2012] video from Microsoft:
or this The Surface Movement [surface YouTube channel, Oct 15, 2012] published a day before:
So ASUS also launched an Eee Pad | Transformer Pad Infinity | Videos site on October 15, 2012, the same day as Microsoft made its new Surface with Windows RT available for pre-order with promised delivery by Oct 26. The below video is one the four available on that site:
Experience the ASUS Transformer Pad Infinity [asus YouTube channel, July 24, 2012]
There are three other videos which were made available on June 24/25, just after the Microsoft Surface was shown first time with big surprise: see Giving up the total OEM reliance strategy: the Microsoft Surface tablet [on this blog, June 19 – July 30, 2012].
In fact ASUS had a special press release with those three videos, explaing its leadership versus Microsoft with some text as well:
The ASUS Transformer Pad Design Story [ASUS press release, June 25, 2012]
Always at the forefront of technology, ASUS has proven with its Transformer Pad family of tablets that they are in tune with what consumers require from their mobile devices. Launched in March 2011, the [Tegra 2-based] Eee Pad Transformer showed ASUS’ ingenuity and innovative thinking with the Mobile Dock design. With the philosophy of “design thinking” implemented deep into the ASUS work culture, the Transformer Pad design team set out to create a tablet that not only provided media consumption, but also productivity for professional use. The tablets have evolved, and are now offered in a variety of price points and specifications, including the new Transformer Pad and Transformer Pad Infinity.
To celebrate the success of the Transformer Pad family of tablets, ASUS has created a series of videos detailing their story. Also available are interviews with various product directors and designers, so those who have purchased a Transformer can understand where it came from and better connect with their device.Getting Ready for Transformation
Every product created has a story, starting off from design sketches and following a long process cycle before a finished product is ready for mass production. The Transformer Pad family’s story starts with a brief introduction from ASUS Chairman Jonney Shih, and follows with an interview from a product director and the various stages of thought and design, then moves on to discuss how the Design Team moved ahead in creating the Eee Pad Transformer Prime. At the end is a peek of what’s in store for the future of the Transformer Pad family. The video is available for viewing via YouTube, at http://youtu.be/QWYTghVZpNo .[ASUS Transformer Pad – Getting Ready for Transformation [asus YouTube channel, June 24, 2012]]
The Next Transformation
Even before the success of the Eee Pad Transformer and Eee Transformer Prime, work was already well under way with the next two models: The Transformer Pad and Transformer Pad Infinity. With the foundations and lessons learned already in place from the original Transformer, ASUS set about designing their latest tablet offerings based on customer feedback to reach an even broader audience. The story of the new Transformer Pad family continues with the second design video, available to view via YouTube at: http://youtu.be/bqus37RcTSY[ASUS Transformer Pad – The Next Transformation [asus YouTube channel, June 24, 2012]]
ASUS Transformer Pad Infinity
Similar to the other tablets in the Transformer Pad family, the Infinity features true 2-in-1 innovation with the Mobile Dock. Everything that made the Transformer Pads the most sought after Android tablet has been made even better in the Infinity, most notably the Full HD display that provides super crisp images and video to users. At the heart of the Transformer Pad Infinity is NVIDIA®’s Tegra® 3 T33 4-PLUS-1™ quad-core CPU, which also contains a 12-core GeForce® GPU. The extra battery-saver core on the CPU handles low-power tasks such as active standby, music and video, and is transparent to the OS and applications. Running at 1.6GHz, the Transformer Pad Infinity’s quad-core processor drives the incredible Full HD experience, while the display’s 16:10 aspect ratio, 1920 x 1200 native resolution and wide 178-degree viewing angle means it’s perfect for watching Full HD video, playing the latest HD games and also browsing the web – both indoors and outdoors, thanks to the ultra-bright Super IPS+ technology built into the display. A 2MP front 8MP rear camera with large F/2.2 aperture and 5-element lens is tucked into an ultra-slim profile that’s 8.5mm thin, and features a metallic spun finish design that is beautifully accented in either Amethyst Gray or Champagne Gold colors. To highlight the launch of the Infinity, a video detailing its technical specifications has been created so consumers can see the attention to detail that went in to creating a device that is powerful yet fashion savvy at the same time. The video is available for viewing via YouTube, at http://youtu.be/s7YvXgHe5UY .[Exploring the ASUS Transformer Pad Infinity [asus YouTube channel, June 25, 2012]]
And on the same day there came a press release from ASUS:
ASUS Sets Benchmark for Mobile Entertainment with the Transformer Pad Infinity [June 25, 2012
Experience entertainment like never before in glorious Full HD
First unveiled at the Consumer Electronics Show in January, the ASUS Transformer Pad Infinity is the world’s first Full HD Android™ tablet and sets a new benchmark for mobile entertainment. Featuring a Full HD 1920 x 1200 Super IPS+ display with Corning® Gorilla® Glass 2, ASUS SonicMaster technology, Android™ 4.0 Ice Cream Sandwich and an incredibly thin design complete with our exclusive metallic spun finish, the ASUS Transformer Pad Infinity is the perfect companion for the heavy media consumer who is constantly on the move. It’s not all play with the ASUS Transformer Pad Infinity though as the unique detachable Mobile Dock accessory transforms it from a tablet into a notebook. When docked, total battery life is rated at 14 hours and productivity is increased with the full QWERTY keyboard, multi-touch touchpad and USB/SD card ports.
Incredible Entertainment
At the heart of the Transformer Pad Infinity is NVIDIA®』s Tegra® 3 T33 4-PLUS-1™ quad-core CPU, which also contains a 12-core GeForce® GPU. The extra battery-saver core on the CPU handles low-power tasks such as active standby, music and video, and is transparent to the OS and applications. Running at 1.6GHz, the Transformer Pad Infinity’s quad-core processor drives the incredible Full HD experience, while the display’s 16:10 aspect ratio, 1920 x 1200 native resolution and wide 178-degree viewing angle means it’s perfect for watching Full HD video, playing the latest HD games and also browsing the web – both indoors and outdoors, thanks to the ultra-bright Super IPS+ technology built into the display.
Completing the Transformer Pad Infinity’s armory of entertainment-rich features is ASUS SonicMaster audio technology. Tuned by the ASUS Golden Ear team, SonicMaster Sound technology features a combination of advanced hardware and software designed to deliver immersive and lifelike audio.
Beautiful Design
The Transformer Pad Infinity features the gorgeous metallic spun finish that characterizes the ASUS Zen philosophy first unveiled with the ZENBOOK™ and Transformer Pad Prime, and comes in two stylish colors: Amethyst Gray and Champagne Gold. Thanks to the forged aluminum construction, the Transformer Pad Infinity is just 8.5mm thin and weighs only 598g, meaning it can easily be carried around all day. When combined with the ASUS exclusive Mobile Dock, the Infinity turns into a productivity workstation with up to 14 hours of extended battery life – the full QWERTY keyboard and multi-touch touchpad deliver a true notebook experience, while the USB port and SD card slot provide additional storage options for the business-focused user.
Wonderful Memories
An excellent 8MP rear camera with auto-focus and an LED flash allows the Transformer Pad Infinity to take sharp, vibrant and highly detailed photos thanks to its large F/2.2 aperture, 5-element lens, back-illuminated CMOS sensor, touch-to-focus capabilities, shallow depth of field, low light noise reduction and a wide 75-degree angle of view (28mm equivalent focal length). The rear camera also has the ability to record Full HD 1080p video at 30fps, while the 2MP front camera is ideally suited to video conferencing. With 32GB or 64GB of internal memory, 8GB of free storage on ASUS WebStorage for life, and a variety of external storage options, Transformer Pad Infinity users will be able to store and share their memories anytime, anywhere.
Unrivaled Capabilities
Running the Android™ 4.0 Ice Cream Sandwich operating system, the ASUS Transformer Pad Infinity offers unrivaled performance and flexibility with advanced multitasking, rich notifications, customizable home screens and deep interactivity. Combining this with the blisteringly fast NVIDIA Tegra 3 processor, Full HD Super IPS+ display, the ultra-slim design and beautiful metallic spun finish makes the Transformer Pad Infinity the perfect mobile entertainment companion.
Indeed Infinity was introduced back in January as you could see in ASUS press release [CES 2012] ASUS Embraces the Spirit of the Incredible at CES 2012 [Jan 10, 2012]
… ASUS also introduced the new Transformer 700 series — a premium 10.1” tablet that takes the Transformer series to new heights. Like the [Eee Pad Transformer Prime] TF 201, audio comes by way of the ASUS-exclusive SonicMaster technology. It features a Full HD 1920 x 1200 resolution screen that introduces users to a viewing experience never before seen on tablet PCs. In addition, it has an upgraded front facing 2MP camera along with a rear-facing 8MP camera with a F/2.4 aperture. The built-in LED flash allows for clear, bright photos even in low light environments. In terms of productivity stakes, the pre-installed SuperNote app is ideal for note-taking, with a user-friendly design that allows for easy file sharing while at the same time keeping data secure. …
while information about the “first generation transformers” is in my NVIDIA Tegra 3 and ASUS Eee Pad Transformer Prime [Nov 10, 2011].
The effective availability of Infinity, however, came much later:
– as in ASUS PadFone and upcoming Transformer Pad Lineup unveiled at Mobile World Congress 2012 [ASUS USA press release, Feb 27, 2012] it was announced that:
… ASUS is redefining the future of mobile computing devices and is excited to announce the new and innovative ASUS Transformer Pad lineup [instead of the previous EeePad Transformer line as the 1st generation]. Offering three distinct models to fit the unique needs of mobile media consumers, ASUS believes in providing consumers with choices. The ASUS Transformer Pad lineup includes the ASUS Transformer Pad Prime and upcoming ASUS Transformer Pad Infinity series and ASUS Transformer Pad 300 series. …
– then first the TF300 series were launched to the US market: ASUS Launches the Transformer Pad [ASUS USA press release, April 22, 2012]
… The TF300 series will be available shortly in Royal Blue at national retailers and online resellers at a manufacturer’s suggested retail price starting at $379** (16GB storage), with the optional mobile dock accessory priced at $149**. …
…
**Pricing and availability will vary by country and SKU. North American MSRP pricing listed. Suggested MSRP of $399 for the 32GB version. ASUS Transformer Pad TF300 will launch with Android 4 (Ice Cream Sandwich) and offer class leading support and updates via FOTA (free over the air). Launch color is Royal Blue. Iceberg White and Torch Red will be available at a later date.
[Experience the ASUS Transformer Pad [asus YouTube channel, April 22, 2012]]
– the effective opportunity to start talking about “The Incredible Transformations” came just by the Computex 2012 end of May/early June:
– where ASUS Transformer Pad Infinity Series was one of ASUS Products Win Six Computex 2012 Best Choice Awards [ASUS press release, June 1, 2012]
… Golden Award, Computer & System: ASUS Transformer Pad Infinity Series
The ASUS Transformer Pad Infinity Series is the world’s first Full HD tablet with 4G LTE and Wi-Fi. Its Super IPS+ display with 1920 x 1200 resolution and ASUS SonicMaster technology delivers cinematic audio-visuals, while next generation Corning® Gorilla® Glass 2 helps protect the screen with improved damage resistance.
The 4G LTE model is based on the powerful Qualcomm® MSM 8960 Snapdragon™ S4 Krait dual-core processor and is capable of download and upload speeds of up to 100Mbit/s and 50Mbit/s respectively. The Transformer Pad Infinity also has a 2MP front camera for video-conferencing, plus an 8MP rear camera with a large f2.2 aperture, 5-element lens and LED flash to ensure quality images even in the dark. …
– as even the TF300 series appeared in the price list of other countries like Malaysia just on June 6, Infinity (TF700 series) only on July 13 price list (with Nexus 7 actually), and becoming regular part of the ASUS Product Guide just in July-August (see the Singapore version dated July 6).
– It took even longer to deliver an LTE capable quad-core version of the TF300: ASUS Launches the Transformer Pad TF300TL [ASUS USA press release, Sept 28, 2012]
– The Windows RT version also came later on August 29 (although that was understandable), and with different device name, ASUS Vivo Tab RT (TF600):
– ASUS Announces the Incredible Vivo Tab and Vivo Tab RT tablets intended for Windows 8 at IFA [ASUS press release, Aug 29, 2012]
ASUS Announces the Incredible Vivo Tab and Vivo Tab RT tablets intended for Windows 8 at IFA
Two new tablets with a dual-purpose design that combines a high-resolution multi-touch display and a detachable QWERTY keyboard dock for a great Windows 8 experience.
IFA, Berlin, Germany, (August 29, 2012) — ASUS, a global leader in the new digital era, today announces two incredible new tablets intended to run Windows 8. First unveiled at Computex in June, the ASUS Vivo Tab and ASUS Vivo Tab RT (formerly known as the ASUS Tablet 810 and ASUS Tablet 600 respectively) open up a new world of mobile possibilities and transform expectations about what tablets can do.
Meet Vivo
With a name taken from the Latin verb “to live”, Vivo is designed as a constant companion that blends the familiar elegance of ASUS tablet design with Microsoft Corp.’s new touch-enabled Windows 8 operating system.
Vivo has a dual-purpose design that combines a high-resolution multi-touch Super IPS+ display with a detachable QWERTY keyboard dock to provide a great Windows 8 experience. ASUS TruVivid technology with Corning® Fit Glass gives improved colour clarity and superior scratch resistance, while the keyboard not only transforms Vivo into a convenient clamshell ultraportable, but also provides a secondary battery for prolonged mains-free use.
With an 11.6” screen backed by high-precision Wacom digitiser stylus technology, the Vivo Tab is designed with productivity in mind, while the ultra-light Vivo Tab RT is ideally suited to entertainment on the go. Get more done, enjoy new experiences and connect with others in exciting new ways — Vivo makes it all possible.
ASUS Vivo Tab
The ASUS Vivo Tab features the Next Generation Intel® Atom™ processor and has 2GB RAM with 64GB eMMC (embedded multimedia card) user storage. An incredible Windows 8 experience makes it a smart choice for professional and personal use. With support for 1024-level Wacom digitizer for precise work and navigation, ASUS Vivo Tab maximizes productivity and provides the best input experience.
Key to the Vivo Tab’s recipe for Windows 8 is the supplied mobile dock. This instantly transforms the tablet into a compact clamshell ultraportable, complete with full QWERTY keyboard, trackpad, two USB ports and second battery for extended use away from the mains.
The 11.6” display with a 1366 x 768 resolution uses Super IPS+ technology to deliver superior visual clarity both indoors and out, and its 10-point multi-touch is complemented by Wacom digitiser stylus technology for high-precision stylus input and a more natural writing experience.
Despite its compact dimensions and ultra-thin 8.7mm and 675g profile, the Vivo Tab still delivers superlative sound quality, thanks to the same SonicMaster technology used on ASUS’ award-winning notebooks. High-quality photographs can also be captured with the 8-megapixel rear camera with autofocus and LED flash, along with a 2-megapixel front-facing camera for video chats. The Vivo Tab also features a built-in NFC sensor, enabling the device to easily sync with other NFC-enabled devices.
ASUS Vivo Tab RT
The ASUS Vivo Tab RT has a slim and light profile that’s 8.3mm thin and 520g light. It features the NVIDIA® Tegra® 3 quad-core processor and 12-core GPU for outstanding mobile graphics performance, along with 2GB RAM and 32GB eMMC user storage. Supplied with Windows RT, tablet users with entertainment in mind will find a great partner in the Vivo Tab RT.
The Vivo Tab RT also has the same innovative Transformer design as the Vivo Tab and is supplied with its own mobile dock that provides a QWERTY keyboard, track pad, USB port and built-in battery.
Windows 8 apps, games and movies will look incredible on the Vivo Tab RT’s 10.1” display with 1366 x 768 resolution and Super IPS+ technology, while ASUS SonicMaster technology ensures top-quality audio. The Vivo Tab RT has the same high-quality front and rear cameras as the Vivo Tab too, making it an excellent all-round multimedia performer. It also features a built-in NFC sensor, enabling the device to easily sync with other NFC-enabled devices.
AVAILABILITY
First wave launch for Windows 8 GA
– and as Microsoft made Surface on pre-order ASUS did the same for Vivo Tab RT, and even the first 3d party video bacame available: First Look at the Asus Vivo Tab RT on Three [three YouTube channel, Oct 15, 2012]
A quick comparison of Microsoft and ASUS offering is given below:
|
ASUS (VIVO RT) TF600T-B1-GR |
Microsoft Surface with Windows RT |
|
|
$599.99** |
$499*** / $699 64GB with Black Touch Cover |
|
|
Display |
10.1″ HD (1366×768) Super IPS+, 10 finger multi-touch with OGS touch panel, backed by high-precision (1024-level) Wacom digitiser stylus technology, 600 nits, Outdoor Readable Mode, ASUS TruVivid technology with Corning® Fit Glass |
10.6″ ClearType HD Display 1366×768 pixels 16:9 (widescreen) 5-point multi-touch |
|
Chipset |
Nvidia Tegra 3 quad-core T30 @1.3Ghz |
NVIDIA T30 |
|
Memory |
2GB DDR3 |
2GB RAM |
|
Graphics |
12-core GeForce® GPU |
12-core GeForce® GPU |
|
Storage |
32GB eMMC Flash |
32GB/64GB |
|
Operating system |
Windows RT |
Windows RT |
|
Wireless |
802.11 b/g/n, Bluetooth 4.0 |
802.11a/b/g/n, Bluetooth 4.0 |
|
Front facing camera |
2MP for video chats |
720p HD (1280×720) LifeCam |
|
Rear camera |
8MP, auto-focus w/LED Flash |
720p HD (1280×720) LifeCam |
|
Sensor |
G-Sensor, Light Sensor, Gyroscope, E-compass, GPS |
Ambient light sensor, Accelerometer, Gyroscope, Compass |
|
Audio |
Built-in streo speakers, Built-in microphone, Sonic Master |
Two microphones, Stereo speakers |
|
Interface |
1x Microphone-in jack 1x Headphone-out jack 1x Micro HDMI 1x Micro SD Card Reader NFC |
Full-size USB 2.0 microSDXC card slot Headset jack HD video out port Cover port |
|
Battery |
8 hours; Li-Polymer battery 6760mAh,(25W) |
Up to 8 hours mixed activity; 7-15 days idle life; |
|
Dimensions |
262 x 171 x 8.3 mm |
275 x 172 x 9.4 mm |
|
Weight |
520 g |
680 g |
***: with Black Touch Cover $599; 64GB with Black Touch Cover $699; separate Surface Type cover $129.99
Then here is a comparison of Microsoft offering with the Android based latest transformers already on the market:
*: Battery life tested under power saving mode, playing 720p video playback, Brightness:60nits, default volume with headphones.
**: the additional keyboard dock costs an extra $170; the keyboard docking stationin a bundle TF600T 32GB model the current price is $749.99
And for clickability I will repeat below the header of the table:
ASUS Transformer Pad TF300T-B1-BL
|
ASUS Transformer Pad Infinity TF700T-B1/C1-GR
|
ASUS (VIVO Tab RT) TF600T-B1-GR |
Huawei the “misterious”
While tracking the trends related to experiencing the cloud one inevitably had to deal here with a recent giant in the mobile Internet technologies, Huawei of the mainland China:
– ICT Top-100 in Mainland China and the #1 Huawei [June 4, 2011]
– Huawei’s IDEOS U8150 smartphone for US$86 in Kenya: 350,000 units sold in 8 months [Aug 17, 2011] (note that this activity stemmed from the first non-infrastructure business of the company, and now it is part of the Huawei Consumer business group)
and
– Huawei Enterprise after its 1st year and the 2012 strategy [March 26, 2012] (note that Huawei Enterprise is a new business group of the company)
While the company’s internal business structure is quite well know by this time–see this:![]()
from the recent Corporate Governance [Huawei webpage, Apr 23, 2012], the ownership structure is unclear, even when checking the bigger scheme representing “employee shareholding” on the same governance page of the company.
Fortunately for us the recent thorough US investigation of Huawei from the point of view of “security threat to U.S.” is providing ample material to describe here both the ownership structure, and –more importantly— the real strategic decision making structure of the company, which –you will find below– is a structure into which the Communist Party of China and the Chinese government are highly weaved into through a still uncovered web of the party organisations down to the company’s own party organisation, as well as different government organisations, including even the defense and intelligence related parts of the Chinese capitalist state. It becomes obvious from findings of the US investigation that the very much state controlled financial sector of China is also part of this complex strategic decision making structure which is behind the Huawei company.
Certainly this post has nothing to do with the security question which is just mentined in the first to video reports given below.
I. Background: the “security threat” investigation in the U.S.
All the rest is devoted to three aspects:
II. Overall findings
III. Findings regarding the relationships with the Chinese government and the Chinese Communist Party
IV. Findings regarding the founding and financing of Huawei
My goal with that was to complement my two earlier posts on:
– SOEs and state coexistence in China [June 19, 2011 – Feb 24, 2012]
and
– Entrepreneurial global brand building by the founder of the Chinese aigo [爱国者] company: a desparate attempt to avoid the death march of ruthless competition at home [Oct 11, 2012]
since Huawei is definitely not a SOE (State Owned Enterprise), but essentially driven by the state and party even more efficiently than the most of SOEs. At the same time aigo is a totally grass-roots, entrepreneurial company through the story of which one can understand the insanely wild world of true private companies now forming an equally important backbone of the Chinese economy, overall dominated by the Chinese capitalist state and the party behind. So I have now a complete picture without which one cannot understand even the Chinese high-tech sector developments which more and more are determining the future of the global ICT as clearly demonstrated by a number of trend tracking posts on this blog, such as:
– Be aware of ZTE et al. and white-box (Shanzhai) vendors: Wake up call now for Nokia, soon for Microsoft, Intel, RIM and even Apple! [Feb 21, 2011 – Aug 10, 2012]
– ASUS, China Mobile and Marvell join hands in the OPhone ecosystem effort for “Blue Ocean” dominance [March 8, 2011
– China Mobile repositioning for TD-LTE with full content and application aggregation services, 3G [HSPA level] is to create momentum for that [June 18, 2011]
– New high-tech and direct investment relationships between the US and China? [Aug 19, 2011]
– China becoming the lead market for mobile Internet in 2012/13 [Dec 1, 2011 – Jan 16, 2012]
– OPhone 2.5 and beyond from Borqs for China Mobile [Dec 5, 2011]
– World’s lowest cost, US$40-50 Android smartphones — sub-$100 retail — are enabled by Spreadtrum [Dec 11, 2011 – Feb 27, 2012]
– The ZTE way of capitalizing on the LTE opportunity [Dec 20, 2011 – Feb 10, 2012]
– The new, high-volume market in China is ready to define the 2012 smartphone war [Jan 6 – July 13, 2012]
– China TD-SCDMA and W-CDMA 3G subscribers by the end of 2011: China Mobile lost its original growth momentum [Jan 21, 2012]
– China-based second-tier and white-boxed handset makers targeting the emerging markets[Feb 13 – Apr 17, 2012]
– MWC 2012: Fuzhou Rockchip Electronics [March 13, 2012]
– Core post: Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
– Core post: Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26, 2012]
– Core post: MediaTek’s ‘smart-feature phone’ effort with likely Nokia tie-up [Aug 15, 2012]
– Core post: The low priced, Android based smartphones of China will change the global market [Sept 10-26, 2012]
– Take note: MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012]
I. Background: the “security threat” investigation in the U.S.
Opposing Views on Congress’ Claims Huawei Technologies [PBSNewsHour YouTube channel, Oct 9, 2012]
And here is a 3d party assesment – Opinion: Is Huawei Really a Security Threat? [WSJDigitalNetwork YouTube channel, Oct 11, 2012]
II. Overall findings
from Investigative Report on the U.S. National Security Issues Posed by Chinese Telecommunications Companies Huawei and ZTE [A report by Chairman Mike Rogers and Ranking Member C.A. Dutch Ruppersberger of the Permanent Select Committee on
Intelligence, U.S. House of Representatives, 112th Congress, October 8, 2012]
pp. 13-14
Huawei markets itself as a “leading global ICT [“Information Communications Technology”] solution provider,” that is “committed to providing reliable and secure networks.”38 Throughout the investigation, Huawei consistently denied having any links to the Chinese government and maintains that it is a private, employee-owned company.39 Many industry analysts, however, have suggested otherwise; many believe, for example, that the founder of Huawei, Ren Zhengfei, was a director of the People’s Liberation Army (PLA) Information Engineering Academy, an organization that they believe is associated with 3PLA, China’s signals intelligence division, and that his connections to the military continue.40 Further, many analysts suggest that the Chinese government and military proclaim that Huawei is a “national champion” and provide Huawei marketdistorting financial support.41
… For years, analysts have struggled to understand how Huawei’s purported employee-ownership model works in practice, and how that ownership translates into corporate leadership and decision-making.43 Huawei repeatedly asserts that it is a private, employee-owned and controlled company that is not influenced by the Chinese government or Chinese Communist Party.44 Executives also asserted that the unique shareholder and compensation arrangement is the foundation of the company’s rise and success.
Available information does not align with Huawei’s description of this structure, and many analysts believe that Huawei is not actually controlled by its common shareholders, but actually controlled by an elite subset of its management.45 The Committee thus requested further information on the structure of the company’s ownership. For example, the Committee requested that Huawei list the ten largest shareholders of the company. Huawei refused to answer.46 At the hearing on September 13, 2012, Huawei admits that its shareholder agreement gives veto power to Ren Zhengfei, the founder and president of the company.47 Other public statements by the company undermine the suggestion that the 60,000 supposed shareholders of Huawei control the company’s decisions. For example, in the company’s 2011 report, Mr. Ren highlighted that Huawei’s Board of Directors:
will not make maximizing the interests of stakeholders (including employees, governments, and suppliers) its goal. Rather, it holds on to the core corporate values that are centered on customer interests and encourage employee dedication.48
pp. 15-16
Huawei officials explained that Chinese law forbids foreigners from holding shares in Chinese companies absent a special waiver.49 Current and former Huawei employees confirm that only Chinese nationals working at Huawei in the United States participate in the shareholding plan. The inability of non-Chinese employees of Huawei to hold shares of the company further erodes its claim that it is truly an employee-run organization as an entire group of employees are not only disadvantaged, but automatically excluded from any chance to participate in the process.
…
Huawei also provided staff access to shareholder ballots for shareholder
representatives and the Board of Directors. These too did not appear to be facially fraudulent, but they were impossible to authenticate, especially as investigators were not allowed to remove the documents from Huawei’s facilities for third-party validation. The documents appeared to highlight that shareholders have a write-in option for union representatives, but there is no such option for the Board of Directors. Rather, Huawei officials stated that the nominees for the Board are chosen prior to the vote by the previous Board. It was unclear how the original Board was established, and Huawei has consistently failed to provide any answers about who was previously on its Board of Directors.Huawei further explained that in 1994, the first Company Law of China was
officially published, regulating the establishment and operations of limited liability companies.51 Under this law, the maximum number of shareholders was 50 individuals. Thus, in 1997, Huawei claims to have changed its legal structure to a limited liability company, and started the employee stock ownership program through the union. Similarly, Huawei asserted that in 1997, the City of Shenzhen issued policies regarding employee shareholdings. According to Huawei, it designed its shareholder program to conform to the the Company Law of China, and the laws and policies of the City of Shenzhen.52
According to Huawei, the union, known as Union of Huawei Investment and Holding Co., Ltd., facilitates ESOP implementation. The Union is a lawfully registered association of China. Huawei officials stated that “Huawei’s success can be directly linked to the company’s unique compensation structure.”53 Currently, Huawei claims that the Union holds 98.7% of the ESOP shares, and Mr. Ren holds 1.3%. At the Huawei explained that as of December 31, 2011, ESOP has 65,596 participants, which it alleges are all Huawei employees (current and retired), it claims that there are no third parties, including government institutions, holding any ownership-stake in the company.
p. 17
- Each year, the company determines the numbers of shares an employee can purchase based on job performance. Eligible employees must sign the Confirmation Letter and the Letter of Undertakings and make payments for the shares.
- An employee’s stocks can be held only by the employee him/herself, and cannot be transferred or disposed by the employee. When an employee leaves the company (except for those who meet the retirement requirements with minimal eight years of tenure and 45 years old), stocks will be purchased back by the company.
- The current stock price is the net asset value of the stock from the previous year. When an employee purchases more shares or the Union takes shares back, it is based on the current stock price. The dividend amount of each year is based on the performance of the company.
p. 20
(3) Acquisition of Restricted Phantom Shares [see the Wikipedia desciption of phantom stock for clarity]
- The restricted phantom shares of the Union shall be issued to those key employees of the Company who have displayed excellent work performance.
- The Restricted Phantom Share Management Committee shall decide annually whether to issue shares, and the number of shares to be issued, based on the comprehensive evaluation of the work performance of such employee and in accordance with the evaluation rules of the restricted phantom shares. Retired or restructuring beneficiaries are not allowed to purchase new shares
then there is
pp. 17-18
The Commission is composed of 51 Representatives and nine alternates, elected by the Active Beneficiaries as organized by the Union with a term of five years.
– Active beneficiary is defined as an active employee who works at Shenzhen Huawei Investment and Holding Co, Ltd or any of its equity affiliates and participates in the Plan of the Union.
– In the event there is a vacancy, the Alternate shall take up the vacancy in sequence. The Alternates can attend, but not vote at, all meetings.The Commission
reviews and approves restricted phantom share issuance proposals;
reviews and approves dividend distribution proposals;
reviews and approves reports of the board of shareholding employees;
elects and replaces any member of the board;
elects and replaces any member of Supervisory Board; reviews and approves procedures forelecting representatives;
approves amendments of these articles;
reviews and approves the use of the reserve fund;
reviews and approves other material matters with respect to restricted phantom share;
perform functions as the shareholders of the company, exercises the rights of the shareholder, and develops resolutions regarding material matters such as capital increase, profit distribution, and selection of Directors and Supervisors.
The Board is responsible for regular management authority and shall be responsible to the Commission.
The main functions of the Board are to:
prepare restricted phantom share issuance proposal;
preparation of the dividends distribution proposal;
formulation, approval, and amendment of the detailed rules, processes, and implementation methods with respect to the restricted phantom shares;
preparation of the amendments to articles;
determination on the detailed proposal as to the use of the Reserve Fund;
execution of the resolutions of the Commission;
exercise of the specific rights and powers of a shareholder of the Investee Company except for the matters on which a resolution from Commission is required;
determination of other matters that shall be determined by the Board.
The Board consists of 13 directors selected by the Commission; each serves for five years
p. 19
The Supervisory Board is the organization responsible for supervising the implementation of the shareholder plan with its main functions and powers as follows:
supervising the implementation of the resolutions by the Board;
making recommendations or inquiries in event of any violation of any law, regulation or these Articles by the Board;
making work reports to the Commission; and
other regular functions and powers.
Supervisors may attend Board meetings as non-voting delegate. The Supervisory Board shall consist of five Supervisors who shall be elected by the Commission to five year terms; no Director can serve concurrently as a Supervisor.
p. 20
-
Before 31 December 2018, Mr. Ren shall have a right to veto the decisions regarding restricted phantom shares and Huawei’s material matters (resolutions of the Board, Commission, and Shareholder’s Meeting of the Company).
-
Starting from 1 January 2013, the confirmed Active Beneficiaries who represent a minimum of 15% of the restricted phantom shares (excluding the restricted phantom shares held by the Restructuring Beneficiaries and the Retained Restricted Phantom Shares) shall have a right to veto the decisions regarding restricted phantom shares and Huawei’s material matters (including resolutions of the Board, the Commission, and the Shareholders’ Meeting of the Company).
-
The relevant resolutions shall take effect in the event that the owner(s) of the right of veto does (do) not exercise the right of veto against the aforementioned resolutions.
III. Findings regarding the relationships with the Chinese government and the Chinese Communist Party
from Investigative Report
p. 21
The nature of the modern Chinese economy is relevant for understanding
Huawei’s connection to the Chinese state. The Chinese government often provides financial backing to industries and companies of strategic importance. Indeed, analysts of the Chinese political economy state that:Huawei operates in what Beijing explicitly refers to as one of seven “strategic sectors.” Strategic sectors are those considered as core to the national and security interests of the state. In these sectors, the CCP [Chinese Communist Party] ensures that “national champions” dominate through a combination of market protectionism, cheap loans, tax and subsidy programs, and diplomatic support in the case of offshore markets. Indeed, it is not possible to thrive in one of China’s strategic sectors without regime largesse and approval.56
Similarly, the U.S.-China Commission has explained, with Chinese companies, “the government’s role is not always straightforward or disclosed.” Despite some reforms, “much of the Chinese economy remains under the ownership or control of various parts of the Chinese government.”57 The U.S. China-Commission lists Huawei as a form of enterprise in China that exists in a relatively new market and receives generous government policies to support its development and impose difficulties for foreign competition.58
p. 22
In its written submission in response to the Committee’s questions, Huawei
simply asserted that it “maintains normal commercial communication and interaction with relevant government supervisory agencies, including the Ministry of Industry and Information Technology and the Ministry of Commerce.”62 Huawei’s failure to provide further detailed information explaining how it is formally regulated, controlled, or otherwise managed by the Chinese government undermines the company’s repeated assertions that it is not inappropriately influenced by the Chinese government. Huawei appears simply unwilling to provide greater details that would explain its relationships with the Chinese government in a way that would alleviate security concerns.Similarly, Huawei officials did not provide detailed answers about the
backgrounds of previous Board Members. Rather, the Committee simply received the same biographies as previously disclosed of current members of the Board of Directors and Supervisory Board.63 Previous Board Members may have significant ties to the Party, military, or government. And since the previous Board is responsible for nominating the current Board members, this information is important to understanding the historical progression of the company. Because the biographies of the previous members would highlight possible connections to military or intelligence elements of the Chinese government, Huawei’s consistent failure to provide this information is alerting.
p. 23
In response to the numerous opportunities to answer questions about its
connection to the Party, Huawei stated that the company has no relevant connections. For example, in response to the Committee’s written questions about the role of the Party in the company’s affairs, Huawei merely stated that it “has no relationship with the Chinese Communist Party in its business activities.”65Huawei admits, however, that an internal Party Committee exists within Huawei. Huawei simply states that party committees are required by Chinese law to exist in all companies in China.66 The existence of these Committees is, however, of particular relevance. Huawei states in its defense that all economic institutions in China are required to have a state Party apparatus inside the company. This is not, however, a compelling defense for companies seeking to build critical infrastructure in the United States. Indeed, experts in Chinese political economy agree that it is through these Committees that the Party exerts influence, pressure, and monitoring of corporate activities. In essence, these Committees provide a shadow source of power and influence directing, even in subtle ways, the direction and movement of economic resources in China.67 It is therefore suspicious that Huawei refuses to discuss or describe that Party Committee’s membership. Huawei similarly refuses to explain what decisions of the company are reviewed by the Party Committee, and how individuals are chosen to serve on the Party Committee.
IV. Findings regarding the founding and financing of Huawei
from Investigative Report
In the corresponding parts of the ivestigative report you can find a five times reference
to Mr. Ding = Charles Ding.
Regarding his previous public appearances I found on the web only one page having a photo of him embedded. As it is the only public appearance giving not only a direct visibility outside his regular job as president of Huawei in US/NA, but also some clue about what kind of strategic role he could play in various influential circles of the western world, I am copying here the whole page content as it appears now:
Georgetown Leadership Seminar 2011 [The Jewish Diplomatic Corps, March 15, 2011]
Set in one of the world’s leading academic and research institutions, Georgetown University, JDCorps’ Yariv Nornberg of Better Place [founded by Shai Agassi], attended the Georgetown Leadership Seminar in March 2011.
(From L to R) JDCorps Member Yariv Nornberg, former Sec. of State Madeline Albright, Charles Ding Huawei NA President
This seminar is a annual, prestigious event dealing with many topics of interest for World Jewry. Yariv’s attendance was the first of its kind in a decade, whereby an Swedish-Israeli Jew attended the seminar. Organized by the School of Foreign Service at Georgetown University and led by former US senior officials, each year the seminar invites some 35 emerging leaders to Washington D.C. to discuss major foreign policy issues.
And now information from the investigative report:
p. 23
In his official biography, Mr. Ren admits that he was asked to be a
member of the 12th National Congress of the Communist Party of China in 1982. The National Congress is the once-in-a-decade forum through which the next leaders of the Chinese state are chosen. The Party members asked to play a role in China’s leadership transition are considered key players in the state apparatus.68 Mr. Ren proudly admits that he was invited to that Congress, but he will not describe his duties. Shortly after being given such a prestigious role, Mr. Ren successfully founded Huawei, though he asserts he did so without any government or Party assistance.69 Huawei likewise refuses to answer whether Mr. Ren has been invited to subsequent National Congresses or has played any role in Party functions since that time.70
pp. 24-25
According to Huawei officials, Mr. Ren was a member of the Chinese military’s engineering corps as a soldier tasked to establish the Liao Yang Chemical Fiber Factory and was promoted as a Deputy Director, which was a professional role equivalent to a Deputy Regimental Chief, but without military rank.71 Mr. Ren then retired from the army in 1983 after the engineering corps disbanded, and next worked for a State Owned Enterprise (SOE) following his retirement. According to this account, Mr. Ren was “dissatisfied” with his low salary and career path at the SOE, so in 1987, he established Huawei. Huawei officials did not explain how he was able to leave his employment with a SOE or whether he got agreement of the state to do so. Huawei officials denied that Mr. Ren was a senior member of the military.72 The Committee’s requests for more information about Mr. Ren’s military and professional background were unanswered. Huawei refused to describe Mr. Ren’s full military background. Huawei refused to state to whom he reported when he was in the military. Huawei refused to answer questions about how he was invited to join the 12th National Congress, what duties he performed for the Party, and whether he has been asked to similar state-party matters.
Huawei similarly denied allegations that Ms. Sun Yafang, Chairwoman of
Huawei, was previously affiliated with the Ministry of State Security. Mr. Ding responded to Committee questions after the hearing that, to his knowledge, reports about Ms. Yafang in Chinese publications, such as those in Xinjing Bao, are erroneous.73 Mr. Ding did not respond to questions asking about how such publications received such information, or whether Ms. Yafang’s previous biography on the Huawei website was erroneous as well. Rather, Mr. Ding simply provided again Ms. Yafang’s corporate biography from the Huawei Annual Report 2011.74With respect to Huawei’s founders, Huawei cited a Chinese legal equirement that new companies in the economic development zone must have a minimum of five shareholders and 20,000 RMB registered capital. During meetings with the Committee, Huawei officials claimed that in 1987, Mr. Ren raised 21,000 RMB with personal savings and five other private investors. To the best of the officials’ knowledge, none of the five investors had worked with Mr. Ren prior to start-up and one individual has previous affiliation with the government.75 According to Huawei officials, the five investors never actually worked for Huawei and withdrew their investments several years later.76
The Committee struggled to get answers from Huawei on the details of this
founding, including how Mr. Ren came to know the initial individual investors, whether his connections to the military were important to the eventual development of the firm, and whether his role in the Party remains a factor in his and his company’s success.
pp. 27-28
During the Committee’s hearing, Mr. Ding suggested he did not understand and had no knowledge of the term “national champion,” which is often used to describe favored Chinese companies throughout the economic literature on China.91 The Committee finds that Mr. Ding’s suggestion that he does not understand the term is not credible. Huawei itself provided Capitol Hill offices a slide presentation in November 2011, which used the term “national champion” several times.92 In response to the Committee’s questions about use of the term in that document, Huawei did not deny that it used the document and provided the document containing the term.93 Rather, Huawei stated that the particular slide in the larger document was created by a third party and thus not Huawei’s responsibility.94 The Committee finds that Huawei’s knowing use of the document in its discussions with United States elected representatives is sufficient evidence to prove that Huawei does in fact have an understanding of the term. Mr. Ding’s consistent refusal to answer questions about which firms are considered national champions in the Chinese telecommunications sector was obstructionist. In fact, his response to the Committee’s question that “Huawei has not paid attention to the meaning of ‘national champion’ before,” is obviously untrue given the company’s use of the term in its presentations previously.95 Moreover, his answers suggest that he did not want to explain how it was that Huawei, the number one telecommunications provider in China, is not a company of strategic importance in China, as recognized by others around the world.
Huawei officials also deny that they have received any special financial incentives or support from the Chinese government.96 Huawei claimed that the company simply takes advantage of general Chinese banking opportunities, but does not seek to influence or coordinate with banks such as the Chinese Development Bank and the Export-Import Bank, which are both state owned. In previous presentations, Huawei had suggested that it served as an “intermediary and bridge” between the state-backed financial institutions and Huawei customers.97 Huawei refused, however, to provide more detail about precisely how those lines of credit developed. Huawei also refused to answer specifics about its formal relationships with the Chinese banks, opting to simply answer that it maintains “normal business relations” with the Export-Import Bank of China.98
…
p. 29
In sum, Huawei admits that its customers receive billions of dollars in support from Chinese state-owned banks and that it has received favorable loans from Chinese banks for years. Huawei refuses to provide answers to direct questions about how this support was secured, nor does it provide internal documentation or auditable financial records to evaluate its claims that the terms of these agreements comply with standard practice and international trade agreements. The Committee is equally concerned with statements by company leaders that undermine the Committee’s confidence in the financial information the company has provided. For example, in a June 2007 speech to Huawei employees in the United Kingdom, Mr. Ren stated that he appreciated the subsidiary’s attempt to create financial statements, “whether the data is accurate or not.”105 Based on available information, the Committee finds that Huawei receives substantial support from the Chinese government and Chinese state-owned banks, which is at least partially responsible for its position in the global marketplace.
p. 34
The Committee also received internal Huawei documentation from former
Huawei employees showing that Huawei provides special network services to an entity the employee believes to be an elite cyber-warfare unit within the PLA.131 The documents appear authentic and official Huawei material, and the former employee stated that he received the material as a Huawei employee.132 These documents suggest once again that Huawei officials may not have been forthcoming when describing the company’s R&D or other activities on behalf of the PLA.
Supplementary materials
Why Do Private Companies in China Have Party Committees? [ChinaForbiddenNews YouTube channel, Sept 30, 2012]
Note that the New Tang Dynasty Television (NTDTV or lately NTD) which is behind ChinaForbiddenNews (see the logo in the upper right corner of the screen) said to be founded in affiliation with Falung Gong, and one of the hallmarks of this television is strong criticism of the CPC.
If you don’t like to follow the captions of the video then here the captions in an entire text form:
In mid September, two major suppliers of communication equipment , Huawei and ZTE Corporation, attended a hearing of the U.S. House of Representatives and answered questions regarding the threat to U.S. national security. This is the first time Chinese enterprises participated in such hearings in the U.S. Congress.
In addition to being suspected of Internet spying, U.S. lawmakers asked in the hearing why Huawei and ZTE should have party organizations.
Since February 2011, the U.S. Congress began to investigate Huawei and ZTE. On September 13, the two sides finally met. At the hearing, members of the U.S. Congress pinned harsh questions on both companies in regards to their “espionage” activity.
Committee Chairman Mike Rogers pointed out that the two companies sell espionage equipment. There are vulnerabilities hidden in the back door of
their products. It is a deliberate design which provides help for Chinese
intelligence agencies to attach network in the United States and become a serious threat to network security.The hearing lasted three hours. Huawei and ZTE executives also defended the allegations.
In addition to the network security issue, party organizations in Huawei and ZTE had also become the focus of the questioning. U.S. Lawmakers questioned why a private enterprise would have a party organization.
how many members are in the party and whether they participate in company decision-making.Ding Shaohua, senior Vice President of Huawei and President of North American companies, argued that a party committee is established under the PRC company law, and even Wal-Mart, a foreign-funded enterprise, has party organizations. But he declared that party organization members do not participate in enterprise management and decision-making.
Prof. Xie Tian, from the University of South Carolina’s Aiken Business School, once published an article entitled “Foreign Companies Set Up Party Branches in the New Era” which provided in-depth analysis of why the Chinese authorities force foreign companies to set up party organizations.
Xie Tian pointed out that the establishment of party organizations is in order to implement political control needs. A party branch in a private enterprise precisely displays the fact that guidance and management comes from senior party committee on the location.Prof. Zhang Tianliang of George Mason University believes that under the Chinese Communist Party(CCP), the party’s power is always higher than administrative power. Those enterprises in Mainland China cannot survive without official support.
Prof. Zhang Tianliang: “The entire CCP system penetrates into each cell of society, including enterprises. You may not know the functions of a party committee and what it can do. It is linked with the superior party committee, the city’s party committee, and the district party committee, for it is an entire system.”
Xie Tian’s article quoted the Secretary of the Party Committee of Beijing Hyundai Motor, who said let foreign companies realize that in order to business in China, you need to connect with the political resources – party organizations. This reveals the CCP’s secret and coincides with Professor Zhang’s analysis.
Professor Zhang said that he had previously worked in a Sino-German joint venture in Mainland. Its party committee role was to supervise employees and to report to their superiors.
Prof. Zhang: “Usually this party committee engages in some activities.
After the persecution of Falun Gong began, the Party committee would act according to the CCP’s requirement to discern which employees were practicing Falun Gong. They would have a talk with him/her and fulfill the function of thought-control. It is not a problem if you don’t see eye to eye
with the committee. They will report it to their superiors and you will
be dealt with later.”In actuality, Huawei and ZTE is experiencing long term pain in the U.S. market when they plan the international territorial.
Why have these companies not broken into the U.S. market?
A Wall Street Journal article from June 13 may provide the outside world with an answer. It wrote, “Huawei, one of the world’s largest telecommunications equipment manufacturer, seems to have found what hampers its ambitions in the US, precisely because of its official relations with the CCP.“
Huawei-ZTE Congressional Hearing September 13, 2012 [Roza Kazan on behalf of CCTV, Oct 9, 2012]
Note that “CCTV NEWS is the English language news channel of China Central Television (CCTV), the nation’s largest national broadcasting network.” according to its own description.
Huawei, ZTE Criticized by US Congress Committee [BizAsiaAmerica YouTube channel, Oct 9, 2012]
Note that “Biz Asia America is a daily global business news hour which aims to combine reporting of economic and financial issues in North and South America with those from China and the Asian region. For full shows go to the Beijing website http://www.cctv-america.com” according to its own description.
Impact of US criticism of Huawei, ZTE [BizAsiaAmerica YouTube channel, Oct 9, 2012]
Some articles for further reading:
– Analysis: Who really owns Huawei? [iTnews, May 28, 2010]
– Staff Churn Stirs Huawei’s Management Circle [Caixin, Nov 12, 2010]
– Corporate Governance [Huawei webpage, Apr 23, 2012]
– Huawei: Inside the lair of the not-so-hidden dragon [The Register, Sept 30, 2012]
Entrepreneurial global brand building by the founder of the Chinese aigo [爱国者] company: a desparate attempt to avoid the death march of ruthless competition at home
What happens when you were immensely successful in the pre-iPhone/Android and pre-iPad era of digital products and you were not able to recognize the fundamental change which was coming? What happens when in addition to that your playing ground for the initial success was in mainland China but the most ruthless competitors of Android and iPad era were also from China? What happens when those ruthless competitors are playing a game of pure selection by survival now, and in addition on a battlefield filled by not less than hundreds of little known brands? Each struggling to survive on meager margins.
Welcome to the story of Feng Jun and to his recipe for survival by keeping as wide as only possible product range at home, and meantime hastily building a highest quality China brand in key countries globally in an alliance with top entreprenuers in other Chinese industries.
Remark: for those who want first to understand the enormous and quite innovative product range of aigo I would first recommend to make a product tour of its Chinese site (or take at least a quick PDF-based look at Aigopad, the future focus of the company):
Wonderful recommendation: [in the footer part of the homepage]
the smart pen MP6 Moonlight digital photo frame
digital camera [cat 69-1] digital camera [cat 142-1]
mobile storage king voice recorder Aigopad aigoU disk
somersault cloud phone observation king
Otherwise start from the story as it follows below and you will come to the product range in the end:
Feng Jun – Young Global Leaders [World Economic Forum, Jan 14, 2011]
Feng Jun
Chairman, President and Chief Executive Officer
Aigo [爱国者] Digital TechnologyFeng Jun is Chairman, President and Chief Executive Officer of Beijing Aigo Digital Technology, a leading Chinese consumer electronics company. Aigo’s merchandise includes tablets, digital cameras, MP3 players, portable storage solutions, monitors and other digital products. Feng started Aigo in 1993 with two employees and built it into the international brand that it is today. He is a Member of the Political Consultative Conference of Haidian District, Vice-Chairman of Beijing Electronics Chamber and a Member of the Beijing Industrial and Commercial Executive Committee. In 2005, Feng was selected to be a Member of the 10th session of the All-China Federation of Youth. In 2003, he was honoured with the Outstanding Award of the 6th China Youth Technological Innovation and in the prior year was selected as one of the Top 10 Chinese Technological New Talents. Feng has a degree in Civil Engineering from Tsinghua University [1992], an Executive MBA from Peking University’s Guanghua School of Management [2004] and a Doctorate in Psychology from Beijing Normal University.
His “1+1=11” presentation on MMF 2009 [monacomediaforum, Nov 13, 2009]
China’s Aigo to move boldly, compete with high-end global brands [Xinhua, Aug 8, 2010]
China’s digital giant aigo revealed its ambition to break into global high-end markets, with camera shops to be set up in the world’s most renowned luxury districts.
“Our grand plan is to open chain stores, featuring Chinese-styled cameras, on the Champs Elysees, New York’s Fifth Avenue, and other luxury centers within three years,” announced Feng Jun, president of aigo, during the ongoing fourth China Brand Festival held in Beijing.
“We hope to be neighbors with Louis Vuitton,” added Feng.
As a Chinese high-tech corporation most specialized in mobile storage devices, aigo has vowed to knock open the high-end market with its delicately-designed cameras with unique Chinese styles.
The Ge-Kiln digital cameras, released in June by aigo, feature the crackling surface resembling Ge Kiln porcelain made in the Song Dynasty (960-1279 A.D.).
“Every camera of this type has a unique pattern, representing the distinct identity of its owner,” said Feng.
“China’s digital brands are used to manufacturing cheap products, but we aim to make artworks out of our technology,” said Feng.
His advocacy of the ultimate consumer values from rigid and water-proof camera to “aigo Cloud” 8 months earlier and still twice as more powerful than Apple’s iCloud, on CES 2012 [milagromac YouTube channel, Jan 11, 2012]
Truly, madly, deeply successful [China Daily, Sept 28, 2011]
It’s clear aigo Digital Technology Co Ltd president Feng Jun has been insanely successful in the domestic electronics market.
But people thought he really was crazy when he became a vendor at Zhongguancun electronics market after graduating with an architecture degree from Tsinghua, one of the country’s most prestigious universities. Peddling simply wasn’t something a graduate did then.
“I am a madman,” he says. “Everybody agrees. My idea was I could generate more value in Zhongguancun than in an office.”
In the 1990s, the electronics market was a far cry from the “Silicon Valley of China” it’s celebrated as today.
“The only thing that made it different from a farmers’ market was that I brought computer cases and keyboards, rather than fruits and vegetables, on my tricycle,” Feng says.
He spent all his start-up money – 200 yuan ($31) he borrowed from his mother – to buy the bike.
Customer confidence was an issue Feng tackled by selling his keyboards for a 5 yuan profit, while others took 50 yuan.
“The other vendors thought it was strange to sell the keyboards for so little,” he recalls.
“But I only needed a tricycle for deliveries and was happy with 5 yuan.”
This is how he earned the nickname Feng Wukuai. (Wukuai means 5 yuan in Mandarin.)
He devised product demonstrations in which he would sprinkle water over the keyboards and bash them on the ground. When people saw how robust they were, they rushed to buy them.
“I could sell 600 a day,” he says.
In early September, the 42-year-old entrepreneur unveiled the aigo Cloud service, enabling users to access personal data from any digital cloud device, including mobile phones, computers and tablets. The service operates on the iOS, Android and Windows systems.
It’s China’s answer to Apple Inc’s iCloud service, which was introduced by former CEO Steve Jobs three months ago and will be available soon.
“Jobs is a real master, and I respect him very much,” says Feng, who dresses in Sun Yat-sen uniforms. “I’m proud we launched the service before Apple.”
Some netizens are skeptical of the service’s quality and mock Feng on Sina Weibo’s micro blog, the Chinese version of Twitter.
“I understand their suspicion that we’re not competent,” Feng says.
“But it’s time Chinese became self-confident. Time will tell.”
Feng created aigo in 1997 to brand the U discs, mp3 players, digital photo frames and mobile phones his Huaqi Information Digital Techonology Co Ltd produced, and changed the company’s name to aigo in 2010.
“The reason I succeeded so quickly is I put my heart and soul into research and development, ” he says.
He recalls making the risky move to introduce aigo’s digital camera in 2005. The decision was made after fierce debate, because China’s market was dominated by Japanese brands.
“The Japanese brands slashed their prices the instant our camera went on sale to drive me out of the market,” he says.
“But I was doing the right thing. So, why would I quit?”
Camera sales are stable but aigo is still losing money because of high R&D costs. Feng says he lost 3 million yuan last month.
“But I’m happy I provide cheaper cameras for Chinese,” he says.
“Other aigo products fill the profit gap.”
Feng posted on his Weibo in September 2010 that he would donate all of his money to charity before his death.
“My son said his classmate asked him why he studied so hard if he was going to inherit his father’s wealth,” he recalls.
“I was shocked and worried. As long as my son is capable, he doesn’t need my money.”
Although Zhongguancun is where his legacy began, he says he has no strong opinion about the news the government plans to shut down half the market’s shops by yearend.
“Zhongguancun’s competition is like the Olympic Games’,” he says.
“Quality counts. Winners and losers are both heroes. But cheating is never allowed. It’s survival of the fittest.”
Where is aigo going now? He is speaking about his 6 months old “aigo Etrepreneurs Alliance” initiative at the 8th CHINICT [TheCHINICT YouTube channel, June 28, 2012]
aigo Entrepreneurs Alliance Premiere [aigo news, Feb 28, 2012]
aigo entrepreneurs alliance premiere was held on Feb 25 with the topic of ‘good timing, geographical convenience and good human relations- aigo way to success’. Hundreds of entrepreneurs discussed that how they could unify each industry as one with Olympic mode and reach the top of the world.
The “aigo Entrepreneurs Alliance” (AEA) microsite of aigo.com (in Chinese)
Why AEA (Aigo Entrepreneurs Alliance) invested in Flanders [InvestInFlanders YouTube channel, July 9, 2012]
Aigo Entrepreneurs Alliance Names Belgium its Preferred Investment Destination in Europe [Belgium in China, Feb 27, 2012]
Press Conference February 24th, Embassy of Belgium, Press release
A vote among participants of Aigo Entrepreneurs Alliance’s business trip through Europe last December lauded Belgium as their preferred investment destination. This news was made public on Friday February 24th by Belgian Minister of State Armand De Decker and Mr. Feng Jun, founder of the Aigo Entrepreneurs Alliance and Chairman of Aigo Digital Technology Co. Ltd, at a joint press conference hosted at the Belgian Embassy.
Strategically positioned at the heart of Europe, Belgium is the ideal logistics hub for those who envisage outward expansion, so experienced the Chinese delegation. Home to the EU and NATO, Belgium’s location provides both access to European and international decision makers, as well as a highly skilled, productive and multi-lingual labour force. Other reasons why investors opted for Belgium are the affordable real estate prices, the quality of living standard and the advantageous tax regime.
The openness of Belgium’s economy, its excellent infrastructure and the creativity of its people are key elements which convinced Chinese companies such as Geely, Huawei, COSCO, the HNA group and ZTE to invest in Belgium. Bank of China and the Industrial and Commercial Bank of China (ICBC) both set up a branch in Brussels to act as a link between Chinese and Belgian companies.
“I’m thrilled that the Aigo Entrepreneurs Alliance discovered our assets. The companies coming to Belgium will be able to count on the full support of both federal and regional authorities and will enjoy the warm hospitality of the Belgian people”, said Minister of State Armand De Decker on Friday.
Mr. Feng Jun, founder of the Aigo Entrepreneurs Alliance and chairman of Aigo Digital Technology, said that Belgium – with its geographical location, the second largest harbor of Europe and open economy – would make for the ideal Chinese investment destination. He further expressed hope and belief that “Chinese and Belgian cooperation in investment will build a bridge, one that will not only benefit both sides but the whole of Europe and the world”.
Olympic ideal helps companies go global [China Daily, Sept 12, 2012], only excerpts:
…
Host: Ok, sure. Here comes the first question. As we know, together with about 20 Chinese entrepreneurs, you established Aigo Entrepreneurs Alliances last year. How is it doing now? And I heard that you guys did some field research on the overseas market. What did you find out? Any ideas about how to tap into the global market?
Feng: The Aigo Entrepreneurs Alliances is an organization to help Chinese brands go global. There is nothing new about overseas research because we have done this a lot of times. What does count is some of us have established offices abroad. We began with Belgium, Britain, and Denmark, three amicable European countries. They welcome us a lot. So we will help Chinese enterprises get a foothold there step by step.
From Sept 13 to 20, a delegation of Chinese entrepreneurs will visit Thailand, Indonesia, Singapore, and Malaysia, four ASEAN member countries, also very amicable. We will vote, after inspecting the local market, for two countries most suitable for setting up offices. The other two countries will therefore be scratched out. But they are actually winners. They stood out from all ten ASEAN member countries in the first place. They won already.
Host: I’m interested in how the organization, as the facilitator for Chinese enterprises to expand overseas, is received by the governments and people there.
Feng: They like us there because we are friendly. They like to deal with friendly people from China. In the past, Chinese went there mostly as tourists, shopping only, but rarely as entrepreneurs, except for some private business owners who landed there illegally. Those businesses couldn’t represent Chinese brands. Most Chinese brands have yet to go global. Now we get to unite these great domestic brands to expand overseas. It is beneficial for those countries because we create jobs and pay taxes. It is in their stakes to welcome Chinese enterprises.
The way we do it has been learned from the Olympic Games. We help Chinese brands to tap into the global market together, with “zero tolerance” for anything illegal, just like the Olympic Games do not tolerate illegal behavior like doping or any other things harmful to human beings. We do that too. We will not tolerate anything against laws or ethics so that we are able to improve the global image of Chinese brands and win more supporters and friends out there. With this support, and with our diligence and intelligence, we can create more values for the world.
Not only can we generate revenue for those countries, but we provide more great products and services for their neighboring countries. In this way, we can bring real profits for those countries.
Host:Speaking of “zero tolerance”, how many enterprises have offered to join the organization so far and by what standards do you pick them?
Feng: So far the organization has absorbed nearly 100 enterprises, including Gree Electric Appliances Inc and Huiyuan Juice Group Ltd, from various industries. Many enterprises which offered to join us are front runners in their industries. But our rule is to select at most one enterprise from each industry. There are more than 3,000 industries out there. We have to give up many enterprises. We are only capable of helping 500 Chinese enterprises, from different industries of course, go global together.
Another reason is to avoid conflicts because the biggest enemy for China is not from the outside but from inside. For instance, the minute the London Games ended, Chinese e-tailers plunged into a price war. They were almost at each other’s throat. Such a phenomenon is age-old in China. But our overseas partners are not any happier about this. Well, some may be cheering. But for those visionary partners and friends, they don’t really want to see conflicts within Chinese enterprises because the constant internal fighting will undermine services to the very end. It will even breed counterfeit products.
So what we need is a virtuous environment. We have to learn from the International Olympic Committee (IOC), which acknowledges only one champion in each field, and select at most one sponsor from each industry. The way it performs can make sure that the Olympic Games is harmonious enough for everyone to create values instead of fighting with each other.
Host: You’re right. I feel the same way. I believe many Chinese people always wonder why we see “Made in China” quite often in foreign countries, but rarely Chinese brands. This begs the question: what makes it so hard for Chinese enterprises to go global? The organization provides a good platform for our private enterprises. Will it fare well in the future?
Feng: There are two reasons, I think. First, it’s only been 30 years since China’s reform and opening-up. Chinese enterprises have to lay a solid foundation first within China. That’s why most of them have been busy vying for the domestic market shares.
But internationalization is inevitable now, whether you like it or not. A big challenge for Chinese enterprises lies in that it’s very risky to go global alone. And the cost is very high. Once it succeeds, troubles follow. Many domestic firms start stealing its talents and clients, thus undermining its domestic market. Going global alone is a risk too high to take. But the truth is, it’s a dog-eat-dog world out there. If you don’t come to them, they’ll come to you. By then there will be nowhere to hide. Therefore, we have to stick together when going global.
…
China’s GDP per capita is less than one tenth that of Western Europe. The Chinese are so industrious, diligent, and intelligent, the only thing they need is to go to the outside world.
It is really quite risky and costly for us to explore the overseas market by ourself. It’s no easy thing for a newcomer to an unfamiliar place, especially when you break local laws, which will cost you a lot. So we decided to go out in a group. It’s less risky and local property developers are eager to accommodate us because we are a group of well-behaved companies. It’s like the Olympic Village welcoming athletes from around the world.
…
We invite the top 3 companies of each industry to join our alliance, and those selected will be the alliance’s one and only in his industry.
You may ask what about the others? They can join our Club. Even if you are not one of the top 3 players in your industry, or just a small- and medium-sized company, you can be a member of our Club, which offers opportunities for SMEs to learn from the big companies in our alliance.
We organize 10 conferences each year to share information on internationalization. The top 3 players selected in our alliance will deliver lectures.
…
So I urge Chinese companies to stop grappling with domestic rivals and to become comrades in arms.
The Alliance members can choose its favorable regions first, its peers in the Club can blaze trails in the rest of the world market so they will not compete in the same market, but become comrades conquering the world market. They can share their resources and exchange what they need, and become each other’s agent in his turf.
That would improve the relations between the companies, just like the harmonious atmosphere in the Olympic Family. People will spare more effort to create values instead of grappling with domestic peers, and turn their sights to the outside world outside.
Closing on this post:
Forum Debate: Demystifying Asia’s Entrepreneurs on the Annual Meeting of the New Champions 2012 (World Economic Forum), in Tianjin, People’s Republic of China
[Sept 11, 2012]
Are Asia’s entrepreneurs different from Western entrepreneurs?
Feng Jun, Chairman, President and Chief Executive Officer, Aigo Digital Technology:
– starting with “1+1=11” and ending with “chess metaphore”: from [11:20] to [14:00]
– on respecting differences: from [19:36] to [20:13]
– on meeting foreign entrepreneurs [and agreeing that the principles are same everywhere] and on differences [to be respected] e.g. in China illustrated by the Chinese chess or the Chiese medicine: from [29:00] t0 [31:05]
– on “for Chinese companies our biggest problem is teamwork” which is leading to his Olympic story “China got 38 medals but all individual”: from [39:05] to [40:43]
– starting with questions “how many of you can play the Chinese chess and Mahjong?” when Chinese raised their hands, and “how many of you can play the bridge or international chess?” when Western people raised their hands >> leading to statement that “to become entrepreneurs Chinese need to settle down their internal circumstances, first and foremost the Chinese Mahjong sometimes has beaten us, which stems from thousands years of history” because “the Chinese emperors were afraid of their people coming together, therefore they used Mahjong to alienate the Chinese people, pitching them against each other in the Mahjong game, but in the international chess is all teamwork …”: from [41:55] to [43:55]
Feng Jun: no longer talk about “patriots” of the Patriots [China Economic Weekly, Oct 8, 2012] as translated from Chinese with Google and Bing with the necessary manual edits
…
People actually want to hear Feng Jun talk about products and the future of the aigo, but on this Feng was unwilling to talk about.
Sony has what you have to what
On the afternoon of September 10, 2012, at the Davos Forum in Tianjin, Feng Jun, dressed in black Chinese Collar, came to collect the second day of the admission documents.
In the small courtyard next to the Registry, Feng Jun accepted the China Economic Weeklyin an interview on his holding to the aigo on the digital market: “I hope the Chinese national brand can exist, despite of some product losses, I am still clung to the digital market.”
Indeed, the aigo company is at a loss. In recent years, the digital camera market has increasingly been concentrated in large multinational companies, domestic camera manufacturers have been closed down, only Feng Jun adhere to the production. Feng Jun said: “We are at the obvious losses, loss of seven years.” Over time, Mr Feng admits that aigo have survived long.
Traditional digital brands are out of the market in China, according to Feng Jun’s words, today the maximum value of aigo is a contribution to the nation.
But one consumer told reporters: “five or six years ago, aigo was the leading national brand, in mobile storage, MP3, and some products for everyone to leave a deep impression. But now, we increasingly do not know what aigo is doing.”
Whatever aigo is doing, but it is a growing gap with international brands, what Feng Jun understood.
Feng Jun has his own reasons: “Sony has a pistol, you have to have a pistol; Sony has a rifle, you have to have a rifle; Sony has grenades, you have to have hand grenades, you are less like channels are likely to become compromised by the other party a path.” As far as the future is concerned, said Feng Jun, the tablet PC will become one of the priorities of the Patriots.
He believes that, the aigo is a comprehensive brand to have longer product lines so that shop and store surfaces could not be squashed by Sony, Canon, and aigo eroded away.
In the eyes of Feng Jun, manufacturers of electronic digital products must have a number of products, as focusing on single products as a guidance in times of crisis will inevitably lead to the bankruptcy of the enterprise. However, many people do not agree with Mr Feng. Communications industry expert Xiang Ligang said that, on the contrary, with large and comprehensive enterprise funds dispersed, as each product involves research and development, and as such each product could not have its own core technologies and competitiveness, it must be difficult to survive in the end.
…
In 2003, the market share of the aigo mobile storage products consecutive years ranked first, the aigo MP3 had a good market performance, in 2007 aigo first launched the first MP5 multimedia player on the domestic market, in 2009 aigo launched the first cloud MP6 player.
However, in the last two or three years time, as smart phones and tablet PCs represented by Apple products quickly became mainstream, listening to music, storage and recording features went into those mobile devices. Wanting to blaze a new trail on the iPhone and iPad dominated market, could be difficult.
Today electronic photo frames, as well as mobile storage products and other superior products supporting the operations of aigo, such as cameras, mobile phones, e-books, and so on are facing losses.
Aigo is like the pawns at the river [in Chinese chess], and now has no escape route. In front of the media, Feng Jun has less love to talk about products and aigo’s core business, he loves talking about the Aigo Entrepreneurs Alliance, he said it is now the only advocacy highlights. Feng believes that the current situation is forcing Chinese companies to go out, this is the only hope for the Chinese enterprises. On one hand, by entering the international market they could share the cost of R & D and improve the profitability of the enterprise. On the other hand, foreign markets will not discriminate against Chinese brands, China’s digital products can be sold in foreign countries at higher than the domestic prices.
Feng believes that, as a private enterprise, individual enterprises do not have the courage and strength alone for overseas adventures, they must form a concerted effort to open up overseas markets. Relative to the traditional digital products market the growth rate is slowing, helping enterprises to go out in order to bring value seems to be a better sense.
In response, some entrepreneurs and industry experts are not as sure. Communications industry expert Xiang Ligang told China Economic Weekly, he is very much in agreement that companies must go overseas, but does not agree with the form that they must ally with each other to go out, because enterprises inevitably produce competitive market behavior and take the market by “unity” between enterprises is not going to work.
…
Feng Jun’s chess theory
Chinese people play chess, the Japanese Chess as well, and Indians play chess, the rules of these three are completely different. The chess pawns arch can change, so the morale and team spirit is relatively easy to achieve, everyone can venture in this system. Chinese Chess encourage is not to encourage entrepreneurship. Once across the river, became a dead stroke, go down go to die, as cannon fodder.
Feng Mahjong theory
The the mahjong rules may be the root of the Chinese nation can not be to Baotuan the most important one. Mahjong rules is to keep a close eye on the house, tight look to home, in order not to let the other win, these would rather destroy themselves going to destroy others. This rule so that the Chinese people can not unite, only against each other. …… Mahjong China punish those helpful point gun, who shot who is unlucky, and who help others unlucky, who when Lei Feng unlucky, lead to every Chinese dare not peddler, afraid to tell the truth, who revealed the secret unlucky, leading everyone in China to become individual.
Now I will suggest every reader to take a look at the home offerings of the aigo company:
欢迎光临爱国者官网·aigo爱国者 数码相机 数码摄像机 Mp3 Mp4 MP5 (aigo’s Chinese homepage). From this I would just recommend to take the product range tour as an illustration of Feng’s “as wide as only possible” idea for the home market: [in the footer part of the homepage]
Wonderful recommendation: [in the footer part of the homepage]
the smart pen MP6 Moonlight digital photo frame digital camera [cat 69-1] digital camera [cat 142-1]
mobile storage king voice recorder Aigopad aigoU disk somersault cloud phone observation king
And this just a selection from an even large range of offerings since there are the following product categories are available as well:
- Geyao products (camera, e-book reader, and 2 kind of digital photo frames)
- DIY Accessories etc. (15 quite different loudspeaker boxes and systems)
- aigo eBooks (8 different B/W and color devices)
- New energy products (the innovative aiPowo series, you need to look at!)
- Digital optoelectronic products (4 projectors and 4 digital microscopes)
- Happy Mouse Series (4 mice)
- Photon whiteboard (a quite innovative kind of whiteboard)
- Electronic educational products (children specific things)
- Movie this (a number of “tablet like” I would call “movie frames” and a color e-book)
- Cloud projector (a single product called “the world’s first the smart portable multimedia projector equipped with a cloud service”)
Out of the major recommendations I will include here just the Aigopad i.e. Tablet PC category in order to illustrate this – said to be strategic for aigo – family of products, how deep and wide they are by themselves: there are not less than 29 tablet products !
(when some images are gone you could take a PDF-based look at Aigopad at the time writing)
ST-Ericsson: Fundamental repositioning for modem, APE and ModAps spaces
Rumour: Microsoft to expand ARM processor choices to Samsung and ST-Ericsson SOCs in next Windows update [Oct 5, 2012]
MSNerd, long time Microsoft leaker, has passed on a little tip about the next version of Windows on ARM.
Currently Windows on ARM runs on NVidia, Qualcomm and TI processors, which leaves OEMs like Samsung unable to use processors from their own supply chain.
According to MSNerd, in the next update to Windows Nokia and Samsung will be able to use processors from their favourite providers – in Nokia’s case ST-Ericsson’s Novathor processor, and in Samsung’s case its own Exynos processor and SOC.
Blue is said to be an interim update to Windows, much like a service pack, and may be the start of a regular, more phone-like pattern of yearly updates to Windows which add features, as we have come to expect from Windows Phone and the iOS.
So far we do not know much else about the update, but one can hope the update removes the reliance of the Modern UI on the Windows desktop for many settings.
See also:
– Windows Next: Just call it ‘Blue’? [ZDNet, Aug 13, 2012]
– ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [this blog, Nov 3-24, 2011]
We are talking about the following SoCs according to the latest, May 23, 2012 roadmap presentation:
According to the recent STMicroelectronics information included in the first section below:
- The low-cost version of the current L8540 ModApp will be in mass production next year at the Samsung 32/28nm foundry.
My conclusion: With that ST-Ericcson could compete quite well with Qualcomm’s MSM8x30 “mid-tier market” SoCs in the Snapdragon S4 Plus tier. Depending on the production efficiency even the MSM8x27 “mass market” SoCs in the same tier may be targeted, at least later on. - The 28nm FD-SOI based version of the L8540 (according to a French leak given in Section II the L8580) is slated for mass production by Globalfoundries in H2 2013.
My conclusion: With that ST-Ericsson will compete quite well with what Qualcomm is going to offer later in the current MSM8x60 “premium market” space of S4 Plus.
More information on S4 Plus is in the Core post: Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012 [Sept 30, 2012]
Some explanation:
The current L8540 ModApp is a dual-core 1.85GHz ARM Cortex-A9 processor, with a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. It started sampling in Q3 2012 and debuted on Sept 18 at the PT EXPO COMM China 2012. The low-cost version will run the dual A9-s at 1.2 GHz, while the FD-SOI based version also dual A9s at 2+ Ghz (first information was 2.3 GHz while on the PT EXPO COMM even 2.5 GHz was mentioned as possible). The PowerVR SGX544 GPU will run at a slower than 500MHz in the former and at least 600MHz in the latter case. We also know that the FD-SOI based version has taped out in September and could be available for production smartphones in smaller quantities by the end of H1 2013.
ST-Ericsson’s near term strategy is therefore to compete with the same dual-core Cortex-A9 and SGX544 based SoCs across a broad scale achieved via broad range of manufacturing technologies, and do not engage in many-core battles pursueded by the low-cost Chinese SoC vendors like MediaTek, Spreadtrum, Allwinner, Rockchip and others.
Latest competitive information regarding the low-cost Chinese vendors:
– Core post: Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
– Core post: Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 16, 2012]
– Core post: The low priced, Android based smartphones of China will change the global market [Sept 10-26, 2012]
– Take note: MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012]
Elaboration for the current topic in details is given in the following sections:
I. Reorganization began recently at semiconductor parent STMicroelectronics
II. Summary: ST-Ericsson’s Fundamental repositioning
III. Detailed information: ST-Ericsson’s Fundamental repositioning
Warning: the last section is quite long but worth to go through
I. Reorganization began recently at semiconductor parent STMicroelectronics
STMicroelectronics Announces New Appointments in the Executive Management Team [STMicroelectronics press release, Sept 13, 2012]
STMicroelectronics, (NYSE:STM), a global semiconductor leader serving customers across the spectrum of electronics applications, announced today that, effective immediately, Georges Penalver has been appointed Executive Vice President, Member of the Corporate Strategic Committee, Corporate Strategy Officer. Penalver was formerly Managing Director of the Communication Business Group of Sagem and, more recently, Member of the Executive Board of France Telecom/Orange Group in charge of the Group’s Strategic Initiatives and Partnerships. He brings a wide experience in defining corporate strategies, leading businesses and implementing comprehensive transformation processes.
Jean-Marc Chery, Executive Vice-President, will take the additional responsibility of General Manager, Digital Sector, while maintaining his current role of Executive Vice-President, Chief Technology and Manufacturing Officer.
As a consequence of Chery’s expanded responsibilities, Eric Aussedat, General Manager, Imaging and Bi-CMOS ASICs Group; Joel Hartmann,Corporate Vice President, Front-end Manufacturing & Process R&D, Digital Sector, and Philippe Magarshack, Corporate Vice President, Design Enablement & Services, are promoted to Executive Vice Presidents while maintaining their previous scope of activities; Stéphane Delivré, Corporate Vice President, Global Chief Information Officer, will now report to the President & CEO.
Philippe Lambinet, Executive Vice President, Corporate Strategy Officer and General Manager, Digital Sector is leaving the company today to pursue other interests.
ST also announced it will present its new strategic plan in December. The objectives of the plan are to continue to accelerate the company’s roadmap towards the already announced financial model, taking into account the changed market environment and some specific customer dynamics, and to continue to ensure the future success of the company in total, with the two pillars, the Analog and the Digital businesses, both becoming as quickly as possible sustainable segments of ST.
About STMicroelectronicsST is a global leader in the semiconductor market serving customers across the spectrum of sense and power technologies and multimedia convergence applications. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people’s life. By getting more from technology to get more from life, ST stands for life.augmented.
In 2011, the Company’s net revenues were $9.73 billion. Further information on ST can be found at www.st.com.
Business insider brought in to fix ST [ElectronicsWeekly.com, Sept 14, 2012]
A heavyweight business insider has been brought in to address the deteriorating situation at STMicroelectronics.
Georges Penalver formerly at Sagem and France Telecom and a general partner at US-based investment fund Cathaya Capital, has been appointed Chief Strategy Officer of ST.
ST has two big problems: one is its jv ST-Ericsson which has run up debt of $1.2bn since starting trading in 2009. It is losing $250m a quarter.
The other big problem is a collapse in sales at ST. From $9.73bn in sales last year, sales are expected to be $8.6bn this year – about the same level as they were when the current CEO [Carlo Bozotti] took over in 2005.
On the one hand ST has a solid business in MEMS, discretes, power semiconductors and analogue, on the other hand it has slipped behind in the process technologies on which success in digital microelectronics depend.
Penalver’s job will be to find some resolution to these issues and he is expected to report with a new strategic plan in December.
Samsung and STMicroelectronics Enter Strategic Relationship for Advanced Foundry Services at 32/28nm Technology [Samsung press release, Sept 28, 2012]
Samsung Electronics, Co., Ltd., a world leader in advanced semiconductor technology solutions, announced foundry production of STMicroelectronics’ leading products using 32/28nm High-K Metal Gate (HKMG) process technology. Samsung Electronics’ foundry business has been selected by STMicroelectronics to provide it with products at the 32/28nm process node. The relationship has already resulted in taping-out of a dozen ST advanced system-on-chip (SoC) devices for mobile, consumer and network applications.
“We have successfully started production of STMicroelectronics’ new-generation 32/28nm SoC products,” said Kwang-Hyun Kim, executive vice president of foundry business, Device Solutions, Samsung Electronics. “A foundry relationship with ST demonstrates our commitment to advanced process technology and our 32/28nm HKMG process-technology leadership. We have aggressively ramped 32/28nm capacity and will continue to deliver the most advanced process solutions to our customers,” he said
Samsung and STMicroelectronics have developed 32/28nm High-K Metal Gate (HKMG) technology through participation in the International Semiconductor Development Alliance (ISDA). Samsung’s foundry business has offered access to 32nm HKMG process technology for early market leaders and 28nm HKMG process technology for customers looking for traditional migration benefits.
“In addition to delivering waves of innovative new products, another key to ST’s success in each of our target markets is working with industry leaders,” said Jean-Marc Chery, executive vice president, chief-technology officer for STMicroelectronics. “Both ST and Samsung have worked together on advanced process-technology development through the ISDA and that experience has provided significant insight into our ability to work together to meet our objectives and thus provide unique service to our customers in demanding and fast-moving markets.”
See Samsung Foundry: 32/28nm Low-Power High-K Metal Gate Logic Process and Design Ecosystem [March 2011]
TSMC 28-nm market share may drop in 2013: Topology [The China Post, Oct 4, 2012]
Taiwan Semiconductor Manufacturing Co.’s (TSMC) share in the 28-nanometer contract chip-making sector may drop from 80 percent to 50 percent next year on fierce competition from Samsung, reported research firm Topology yesterday.
Samsung has been active in expanding its contract manufacturing business and has raised capital expenditure for two years in a row, Topology said.
The Korean firm has turned a large part of its memory chip business into contract manufacturing, resulting in a sharp increase in foundry capacity that is expected to catch up with TSMC, it said.
“Samsung’s migration into contract manufacturing has sent shockwaves throughout the industry,” said Chen Lan-lan, researcher with Topology. “Its move to raise capital expenditure and transform memory capacity into foundry capacity indicates its ambition in the contract manufacturing sector.”
“This year, Samsung’s contract manufacturing capacity is about a third of TSMC’s. Our forecast indicates next year the figure will change to one-half,” she added.
According to her, it was also worth noting that Samsung’s 300-millimeter capacity has surpassed that of United Microelectronics and GlobalFoundries, the latter of which has also been active in expanding high-end production capacity. These factors will combine to bring fierce competition to TSMC, she said.
“Strong demand for 28-nm have enabled TSMC to report record sales several times this year. Yet next year, with expansion by Samsung and GlobalFoundries, the shortage in 28-nm capacity will improve, and this is expected to bring down TSMC’s share in the 28-nm market,” she said.
Full Interview: Jean-Marc Chery, CTO and CMO at ST [ElectronicsWeekly.com, Sept 10, 2012]
In the first week of September STMicroelectronics taped out the 28nm FD-SOI NovaThor integrated modem and applications processor designed by ST-Ericsson.
The chips are being made at Crolles. The Crolles 28nm FD-SOI line has capacity for 300-500 wafers per week. The process is in the course of being transferred to Globalfoundries’ Dresden fab where it will be ready for mass production in the second half of 2013, said Chery.
The decision to go with FD-SOI was taken in July 2011 after an earlier decision to use bulk [?HKMG?] “28nm bulk with HKMG looked good enough to address smartphones,” said Chery, “over a year ago we taped out HKMG 28nm at Samsung.”
Having made the decision to adopt FD-SOI last July, it has taken a year to get the process to the point where it will be ready to start running 28nm FD-SOI ICs next week.
The 28nm FD-SOI process produces ICs with superior performance to Intel’s bulk 22nm finfet process, said Chery. Intel’s ’22nm’ process has a drawn gate length of 27nm.
“Finfet generation 1 on bulk does not perform as well as SOI performance at 28nm,” said Chery, “finfet generation 1 has good leakage without performance or performance with high leakage.”
“Finfet generation 1 on 22nm is a complex technology and doesn’t give the best trade-off between performance and leakage,” said Chery.
“Finfet generation 2 on 14nm will be the same performance as FD-SOI but much more complex and with less design legacy,” added Chery.
How will ST compete when the processes deliver the same performance? “Our competitive advantage will be in our design technology,” replied Chery, “they’re used to making PC chips for high performance, we are in the world of wireless devices where the priority is power consumption. They’re OK with small volume high value PC chips, not with the very high volumes of tablets and phones where volumes are very high and prices are low.”
ST reckons it has a big lead in FD-SOI particularly in the UTBB [Ultra Thin Body and BOX (buried oxide)] refinement of FD-SOI where the value added is the thickness of the silicon dioxide BOX which is 25nm.
Compared to bulk processes, the FD-SOI process has 10% fewer steps and three fewer masks reducing lead time by 10%. It is scalable to 14nm and has a processing cost equivalent to bulk.
“Planar 28nm UTBB SOI is an evolution of 28nm bulk,” said Chery, “it has the same design rules and the same BEOL process. The FD-SOI FEOL process has 80% in common with 28nm bulk.”
ST is keeping a foot in the bulk CMOS camp. “We’re prototyping 28nm bulk at Samsung,” said Chery, “we start mass-production on 32nm and 28nm next year.”
“Bulk CMOS is introduced first at Samsung, then at Globalfoundries,” said Chery, “SOI is being introduced first at Globalfoundries where it will be ready for mass production on 28nm FD-SOI in H2 2013. And we can use Samsung for SOI if we need to.”
The Samsung and Globalfoundries fabs are synchronised under the IBM Common Platform Alliance so all the design rules are compatible and the same product fits both fabs.
The FD-SOI process will see ST through the 28nm and 20nm nodes without ST having to bother with finfets.
“At 28nm and 20nm we can offer a planar SOI solution which offers the best combination of performance and leakage,” said Chery
The FD-SOI vs finfet competitive battle will be joined in earnest at the 14nm node, reckons Chery.
“Intel’s 14nm finfet process will be fantastic,” said Chery, “so Samsung and TSMC are running fast to introduce a competitive 14nm finfet process.”
ST’s FD-SOI process will scale to 14nm but, after that, ST is looking for partners to develop the technology further.
“The challenge for us will be at 10nm,” said Chery, “because bulk will disappear at 10nm. We need to get others to join the club at Globalfoundries – it’s in our interest to prepare a club for 10nm.”
Chery reckons the FPGA people and the ARM camp could be possible members.
STMicroelectronics’ strategy of being a ‘competitive follower’ means that the advantage in process technology being gained by the ASML, Intel, Samsung, TSMC lithographic alliance will not affect ST.
“We intend to be a competitive follower,” says Jean-Marc Chery, Chief Manufacturing and Technology Officer at ST, “we won’t have the first machines. We’ll have them when production is mature.We won’t fight to take machines at the same time as Intel, TSMC and Samsung but we’ll take them when they’re mature. That’s our strategy of being a competitive follower.”
ST gets its basic process technology from IBM’s Common Platform Alliance and, if IBM can’t get the latest production machines early, that will affect IBM’s ability to develop processes in a timely manner for distribution to its alliance partners.
So is IBM being out of the ASML litho party a problem for the Common Platform Alliance? “We have to decide that at the top executive level,” said Chery adding that he would be going to talk to IBM about it quite soon.
The absence of EUV machines doesn’t mean process development has to stop. “Intel have said they can cope with 14nm using double or triple patterning,” said Chery.
As for ST getting its hands on the latest equipment in a timely manner, Chery points out: “ASML capacity is booked 18-24 months in advance. You pay up-front and they will guarantee supply.”
Being left out of the ASML litho party is more of a problem for Globalfoundries, reckons Chery.
Part of Chery’s brief at Crolles, as Chief Manufacturing Officer, is to keep the fab there running wafers as cost effectively as anywhere else in the world.
“The challenge Crolles has in manufacturing technology is to offer a competitive supply chain,” said Chery. ST benchmarks its manufacturing cost against foundry manufacturing cost.
So how does Crolle’s 300mm fab capable of running 14,000 wpm at the moment compete on cost with TSMC’s GigaFabs running 100,000 wpm?
“We are competitive in terms of purchasing price,” replied Chery, pointing Crolles is built to make 5000 wafers per week. (it’s running 3,500 wpw at the moment). “At 5K wpw, below 40nm, the advantages of the dimension of scale is getting lower,” he said, “and full automation means we do not need the high volume to be competitive; with a high level of automation we can manage average volume with strong efficiency.”
Crolles currently produces 22% of ST’s annual sales – about $2 billion worth. “The number of good circuits per wafer is between 70% and 90% depending on complexity and ramp up. The challenge is always how to align the wafer cost to TSMC’s selling price.”
The manufacturing strategy varies with the industry cycle. In a down-cycle the strategy is to have 60% out output manufactured in-house and 40% out of house; in the up-cycle the proportions are reversed: 60% out at foundry and 40% in-house.
ST uses the Fast-Yield Learning Curve technology of PDF Solutions.which has brought days-per-mask-level down to 0.7. “With one customer’s apps processor on 40nm we have achieved 0.36 days per mask level,” said Chery.
ST will pursue two options at 14nm. “We don’t want to be a follower of Intel,” said Chery, “at 14nm we’ll have both options: 14nm finfet in bulk – from the Common Platform Alliance, and 14nm FD-SOI planar.”
ST-Ericsson boosts smartphones and tablets to 2.3 GHz! [silicon.fr, July 12, 2012] as translated by Google:
The L8580 is a component NovaThor ARM dual-core clocked at 2.3 GHz, dedicated to mobile terminals. A solution that relies on burning in FD-SOI 28nm STMicroelectronics.
We have seen previously, the 28 nm FD-SOI STMicroelectronics is a very effective means between 28 nm and 22 nm, but also an interesting alternative (and affordable) Intel 3D transistors.
ST-Ericsson is the first to adopt this technology in theNovaThor L8580 , L8540 successor (engraved in 28 nm “bulk”). This component has been designed in Grenoble and Crolles, prototyped and then melted Crolles. Of 100% “made in France”! It features two ARM Cortex-A9 clocked at 2.3 GHz , or 24% more than the L8540 (1.85 GHz maximum).
A champion of energy efficiency
But this is not all: 1.85 GHz, consumes 35% less energy than its predecessor. Better, a voltage of 0.6 V, it is clocked at 1 GHz , almost twice than competitive offerings (which must make the best use of 0.9 V to achieve such a frequency).
The L8580 is faster than most dual-core ARM chips, but also more energy in times of low system load (which constitute the bulk of the activity of a computer system).
ST-Ericsson believes that a classic smartphone, this component will provide an extra day of autonomy compared to L8540, which can result in a surplus of respectively 4 hours or 2:30 in high-speed web browsing or reading HD video.
The top mobile graphics
In addition to its particularly high operating frequency, the NovaThor L8580 is assisted by PowerVR SGX544 GPU clocked at the frequency of very valuable 600 MHz (500 MHz cons above, or 20%). It is among the very best in the mobile world in raw performance, as operating frequency.
Finally, the SoC integrates a DDR2 memory controller and modem LTE is for all smartphones and tablets.
On the actual availability of this offer, STMicroelectronics indicates that the scheme component will be fixed within a month, the chip start to be melted before the end of 2012 .
II. Summary: ST-Ericsson’s Fundamental repositioning
There was a series of fundamental announcements from ST-Ericsson on MWC 2012, then in March and a final one in April last week. The essence of all this is that the company’s modem business is set to grow further within ST-Ericsson while its application processor business will continue to grow within its ST-Microelectronics parent, and its integrated ModAps are repositioned for maximising the chances to achieve true market leadership in the next two years.
In terms of the conventional, Boston matrix based decisions such a strategic repositioning is to be achieved by the following actions (their general meanings are shown in the brackets):
- ModAp or Modem plus application processor integrated in a single SoC (smartphone and tablet platforms, i.e. NovaThor™): Build (i.e. the company can invest to increase market share [what was stressed by Didier Lamouch on MWC 2012 that in ModAp space they “want to drive the market”])
- Modem or thin modem (cellular modem, i.e. Thor™): Build (i.e. the company can invest to increase market share [what was stressed by Didier Lamouch on MWC 2012 that in modem space they “want to drive the market”])
- Connectivity (a “vast connectivity portfolio”): Hold (i.e. the company invests just enough to keep the SBU in its present position)
- RF, Power, Analog mixed signal: Harvest(i.e. the company reduces the amount of investment in order to maximise the short-term cash flows and profits from the SBU)
- Application processor or APE (Application Processor Engine, i.e. Nova™): Divest (i.e. by phasing the SBU out or selling it – in order to use the resources elsewhere)
Meanwhile it has also been reported that HTC is developing its own CPU for lower end smartphones with ST-Ericsson [Unwired, April 23, 2012]
HTC is following in the footsteps of Apple and Samsung, and is now working on its own dedicated applications processor. According to China Times, the Taiwanese smartphone maker has already signed memorandum of cooperation with ST-Ericsson to co-develop the chip.
Contrary to high performance Samsung and Apple [proprietary] CPUs which power their flagships, the new HTC processor will run the lower end smartphones. The devices with new chip will start shipping in volume sometime in 2013.
Note that ST-Ericsson is not the only proprietary SoC partner for HTC as indicated in the latest updates to Tech investment banking expertise to strengthen the unique value focus of growing the HTC brand and to achieve high growth again [this “Experiencing the Cloud” blog, April 18-25, 2012].
III. Detailed information: ST-Ericsson’s Fundamental repositioning
For the most recent information about that see: STMicroelectronics NV 2012 Investors & Analysts Day (NY), May 23, 2012 where a webcast is available as well. ST-Ericsson’s CEO Didier Lamouche had a downloadable plenary session presentation there on the following topics:
- The new strategic direction
- Addressing the right market
- Product Roadmap
- Customer traction continues
From that I will include here the following updated roadmap information:
Ericsson’s JV ST-Ericsson announces new strategic direction [Ericsson press release, April 23, 2012] with slides inserted as appropriate from ST-Ericsson’s CEO (Didier Lamouche) presentation to analysts
(note: the ST-Ericsson press release is essentially same)
- Focused R&D effort and partnership with STMicroelectronics in the development of future application processors
- Restructuring program to lower break even point and accelerate time-to-market
- Ericsson committed to the 50/50 joint venture and its new strategic direction
ST-Ericsson – the 50/50 joint venture owned by Ericsson (NASDAQ:ERIC) and STMicroelectronics (NYSE:STM) – announced today the guidelines of its new strategic direction. Within the company’s new strategic direction it has signed an agreement to transfer its stand-alone application processor R&D activities to STMicroelectronics, and to take additional measures to accelerate time-to-market and lower the breakeven point.
“ST-Ericsson’s strategic shift is a key step in ensuring that the company can reach sustainable profitability and cash generation. With the focus on ModAps for smartphones and tablets it will allow device manufacturers to rapidly bring best-of-breed devices to the market,” said Hans Vestberg, president and CEO of Ericsson and Chairman of ST-Ericsson Board of Directors.
The new strategic direction announced by ST-Ericsson today builds on four main pillars:
1. Strategic Focus
The Company re-affirms its vision to be a leader in smartphone and tablet platforms and unveiled a new strategy based on repositioning the whole business model. The new strategic direction leverages on ST-Ericsson’s unique capability to deliver complete system solutions for smartphones and tablets; competitive integrated modem plus application processor solutions (ModAp) will be the key differentiating offering through a combined approach of development and alliances.
The key building blocks of the complete system solution – application processors, modems, connectivity as well as power, RF, analog and mixed signal – will be developed either directly or through partnerships and alliances to limit and optimize the R&D effort, while enabling highly compelling solutions for its customers to bring innovative devices to the market in a timely manner. The Company will continue to develop modem IP, a key competitive enabler, sell thin modems and possibly license modem IP to third parties.
2. Partnership already signed: application processor
As a first step of this new strategy, ST-Ericsson has announced that it will partner with STMicroelectronics in the development of future application processors. The combination of the ST-Ericsson and STMicroelectronics teams will create a world-class organization, having the appropriate size, skills and strength to win in the growing multi-segment application processor market.
Under the terms of the agreement, ST-Ericsson, at closing date[1], will transfer its application processor R&D activity and employees to STMicroelectronics and will then integrate the application processor in ModAp platforms for smartphones and tablets under a license agreement from ST. In addition to this, the two companies have entered into a commercial agreement to jointly promote and offer stand-alone processors and thin modems, respectively, to a broader range of customers and applications.
The entire ST-Ericsson application processor R&D team will continue, under a transitional cost sharing model, the development of the current product generation, ensuring full continuity of ST-Ericsson’s product roadmap and full service to customers.
[1] completion of labor law related procedures and merger control approvals, if applicable, are the sole conditions precedent to closing of the agreement.
3. Accelerate time-to-market
In addition to this strategy change, the company will focus on improving R&D execution and accelerating time-to-market, while reducing the overall operating expenses. The activities will be consolidated into a significantly smaller number of sites, which will be specialized by technology as “centers of excellence.” The larger ones will also integrate a wider portion of the smartphone platform value chain, with a view to optimizing time-to-market and delivery efficiency.
This comprehensive site transformation is aimed at enhancing the effectiveness of operations and will significantly reduce the number of sites. Additionally the Company aims at reducing its SG&A expenses by about 25 percent versus 2011 by streamlining the general and administrative activities and substantially reducing positions within the top paid members of the management.
4. Lower the breakeven point
As a result of all the above initiatives, the Company – subject to negotiations with work councils and employee representatives as required – foresees a global workforce reduction of 1,700 employees worldwide, including the employees that would be transferred to ST as part of the partnership announced today.
Annual savings of about $320 million are expected from the new and from the on-going restructuring plans, upon completion by the end of 2013. Total restructuring costs are estimated to be approximately $130 to 150 millionthrough completion. Specific impact on country or site level related to the plan will depend on local negotiations based on applicable legislation.
Conference call
An analyst conference call, hosted by Didier Lamouche, president and CEO of ST-Ericsson, will be held on April 23, 2012 at 18:00pm Central European Time (CET). Call-in numbers as well as supporting slides, will be available at www.stericsson.com/investors/investors.jsp.
About ST-Ericsson’s products
An application processor is a complex system-on-a-chip (SoC) for smartphones and tablets that supports applications and software running on mobile devices. In a similar way that a traditional general purpose microprocessor in a computer performs all processing and control functions, an application processor powers complex mobile devices efficiently processing functions such as user interface, graphics processing, phone calls, audio and video recording and playback and web browsing.
ST-Ericsson is a 50/50 joint venture between STMicroelectronics and Ericsson, established in February, 2009. ST-Ericsson’s result is accounted for in accordance with the equity method.
About ST-Ericsson
ST-Ericsson is a world leader in developing and delivering a complete portfolio of innovative mobile platforms and cutting-edge wireless semiconductor solutions across the broad spectrum of mobile technologies. The company is a leading supplier to the top handset manufacturers and generated sales of $1.7 billion in 2011. ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics (NYSE:STM) and Ericsson (NASDAQ:ERIC) in February 2009, with headquarters in Geneva, Switzerland.
Ericsson CEO Committed to ST-Ericsson Venture [Bloomberg YouTube channel, April 25, 2012]
STMicroelectronics Announces its Next Step in Multimedia Convergence [STMicroelectronics press release, April 23, 2012] with slides inserted as appropriate from ST-Ericsson’s CEO (Didier Lamouche) presentation to analysts
- To offer a single application processing platform to serve all markets
- Combining strengths with ST-Ericsson through a strategic partnership
- ST’s consolidated results to benefit from ST-Ericsson’s new strategic direction and related savings
Geneva, April 23, 2012–
STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, announced today the next step in its multimedia convergence strategy, which will focus on offering a single application processing platform to serve a broad range of multimedia devices like set-top-boxes, TVs, cars, smartphones and tablets.
ST signed an agreement with ST-Ericsson on the development of future application processors. Under the terms of the agreement, ST will take on ST-Ericsson’s application processor development R&D activity and then license back its technology to ST-Ericsson for integration into their ModAps (competitive integrated modem plus application processor solutions) for smartphones and tablets. Additionally, the two companies entered into a commercial agreement to jointly promote and offer stand-alone application processors and thin modems to a broader range of customers working across the entire spectrum of electronics applications.
The partnership contemplates the transfer to ST of highly skilled employees from ST-Ericsson, joining forces with the current ST R&D teams working on application processors. The agreement includes a transitional cost sharing model, followed by a royalty scheme from ST-Ericsson to ST. This transfer is subject to the completion of consultations with work councils and employee representatives, which ST currently estimates to be completed by July 1, 2012.
The partnership with ST-Ericsson is part of a wider new strategic direction announced today by our joint venture aiming to offer, through a combined approach of development and partnerships, competitive integrated ModAps, in addition to capturing a total of $320 million of annual savings from their new and on-going restructuring plans. The expected ST-Ericsson savings will benefit ST’s consolidated results, starting in Q3 2012, through the completion of the savings plans by the end of 2013.
“With this agreement, ST is one of very few companies to provide complete solutions based on a single application processing platform that delivers the features required by its customers and the whole ecosystem,” said Philippe Lambinet, ST’s Corporate Strategy Officer and Executive Vice President and General Manager of the Digital Sector. “By combining ST-Ericsson’s skills and deep knowledge of the smartphone and tablet business with ST’s strengths in IPs and consumer platforms, we now have capabilities that are second-to-none in mastering all of the key technologies necessary to serve the multi-screen society.”
“This is a further major step forward in our ambition for undisputed leadership in multimedia convergence, one of the two pillars of our vision together with Sense and Power,” said Carlo Bozotti, president and CEO of STMicroelectronics. “By partnering with ST-Ericsson in such a critical and R&D-intensive domain, we are able to leverage our investments over a wider range of applications and market opportunities, while capturing significant synergies benefiting both ST-Ericsson and ST. Overall, the agreement announced today well positions ST and ST-Ericsson for future success in application processors. In addition, ST, as a shareholder of ST-Ericsson, will benefit from the joint venture’s new strategic plan and expected cost savings.”
The closing of the deal is subject to completion of labor law related procedures and merger- control approvals, if applicable.
EE Times Analysis: ST-Ericsson rescue plan underwhelms [April 24, 2012]
…
The plan as laid out is for ST-Ericsson to be a developer of mobile device SoCs and firmware to create “platforms” based on a mix of home-grown and licensed-in IP blocks.
Lamouche called the strategy ModApp indicating that ST-Ericsson would put together modem-plus-application processor platforms. To that end ST-Ericsson will continue to develop modem IP, which it considers its crown jewels, but the ARM-based application processor cores and about 500 jobs are being passed to STMicroelectronics. These are part of the 1,700 jobs being cut out of ST-Ericsson. We don’t know the exact number but Carlo Ferro, chief operating officer, said the application processor group represented several hundred jobs but by no means the majority of the 1,700 jobs being axed.
…
… it seems inconceivable that STMicroelectronics shareholders could think it a good deal to carry ST-Ericsson for the next two years.
Perhaps what we will see is the movement of certain technology development operations out of ST-Ericsson to create licensing opportunities, thereby allowing the remaining ModApp company to be sold off. But to have any value it has to continue to get design wins, must continue to lay off engineers and must continue to drive down cost.
Q1 2012 Earnings Conference Call Remarks [STMicroelectronics, April 24, 2012]
… The savings specifically related to the partnership will be achieved in two steps: 1) a transitional cost sharing model for the current generation of application processor; and 2) synergies related to a common ecosystem, which for us is ARMbased. In addition, royalties will be paid by ST-Ericsson to ST to integrate the next generation application processor into their ModAp platforms.
Overall, this initiative is an important, first step in ST-Ericsson’s move towards leadership and improved financial returns.
We will see measurable progress in reducing the quarterly operating losses at STEricsson in the second half of this year leading to a significant reduction in losses as we exit the year.
Now let me give you additional details on the partnership announced with STEricsson for application processors which is part of our plans to advance our multimedia convergence strategy. It is very clear that delivering a similar experience across multiple screens is what service and content providers are looking for. So what might seem to be individual markets are actually very related markets as consumers expect their smart TV, car, smartphones and tablets to offer them the same experience.
ST is building a unique and competitive advantage by unifying its application processor platforms. As we outlined yesterday in our press release, we are adding the wireless application processor know-how within ST-Ericsson to the extensive multimedia capabilities ST has already developed within its Digital Sector for Set top Boxes and TV.
…
With respect to Wireless, total revenues, as expected, decreased significantly due to a drop in sales of new products at one of ST-Ericsson’s largest customers, in addition to the usual seasonal effect and to the continued decline of ST-Ericsson’s legacy products. In the first quarter, however, ST-Ericsson reached a milestone on the new product sales side as the NovaThorTM U8500 ModAp systems started to successfully ramp at Samsung and Sonywith smartphones from both now available on the market.
…
STMicroelectronics’ CEO Discusses Q1 2012 Results – Earnings Call Transcript – Q&A part [Seeking Alpha, April 24, 2012]
… the partnership with ST is based of course on a transfer of the application team from ST-Ericsson team to ST … also it’s based on the fact that we see now that the real opportunity to extract synergies from merging these two teams. So if the question is why not before, our consumer business was based on a proprietary microprocessor and today is based on the ARM platform. The ST-Ericsson application processor is also based on the ARM platform, as you know. So merging these two teams, we have the potential and we have the plan to extract significant synergies from the merging of the two activities.
… of course, we also hope and we are confident that the ST-Ericsson can expand the customer base. I am very happy to see this new Galaxy phone from Samsung. It’s a great phone. Initially it was for the emerging market. Now, I understand it’s for all the markets. I saw phone in Europe now also. And of course, we also plan to fill these fabs with the new wireless customers. …
… What ST transferred to the joint venture was a device that was called Mont-Blanc, that is now called U8500, and this device is exactly the same device that is now ramping in high volume production in one of the topline in Samsung. This was our contribution to the joint venture, and I think it was an important contribution. It is the fundamental part of the joint venture today. …
…
In terms of the synergies, that we will exploit there is some positive synergies, sales opportunities and some synergies related to avoiding to do twice the similar things by unifying the resources, the teams between ST-Ericsson and ST, inside ST. We will avoid duplications, we will avoid doing things twice and will be a lot more efficient and clearly we’ll be able to save cost, internal cost inside ST, R&D cost but also cost of third-parties because if we have to do only one software boarding of the given platform, it saves a lot of money rather than to do it twice. So that’s pretty obvious and of course we will extract cost synergies.
Now on the topline synergies, I want to say something which is the application processor market is estimated to be more than 2 billion units per year by 2015 and smartphones it’s already half of that bucket. So there is of course a great opportunity in smartphone base and to working together with ST-Ericsson of course will capture as much as we can in that particular half of the market.
But the other half is where ST is strong, it’s consumer, its automotive, it’s industrials, it’s medical, there is a lot of applications for application processors and with this combination, we do intent to explore also topline opportunities. So that’s also part of our strategy and that’s a very important reason why we are unifying our single platforms in all the market, not on wireless, not only set top boxes, but across all segments.
…
STMicroelectronics Reports 2012 First Quarter Financial Results [STMicroelectronics press release, April 23, 2012]
…
Q1 2012 – Product and Technology Highlights
…
ST-Ericsson
- Products
- Announced at Mobile World Congress, the new NovaThor™ L8540 is an LTE/HSPA+/TD-HSPA-enabled integrated smartphone platform with the powerful application processor and modem integrated on a single die, and is scheduled to sample to customers in the second half 2012.
- Unveiled the CG2905, the industry’s first connectivity platform solution with simultaneous support for GPS and GLONASS technology, Bluetooth and FM Radio all integrated on a single 40nm device.
- Introduced first fully integrated wireless charger for mobile phones with the PM2020.
- Customers
- Samsung is now a customer of the ST-Ericsson NovaThor™ platform. The new Samsung GALAXY S Advance Android-powered smartphone uses the ST-Ericsson NovaThor™ U8500system.
- Xperia™ P, Xperia™ U, and Xperia™ sola are the first three smartphones by Sony Mobile Communications to use the NovaThor U8500 ModApsystem, combining application processing, modem and connectivity.
- Thor™ M5780 HSPA+ modem powers the next-generation Panasonic Elugasmartphone.
- Ontim WP8500 tablet to be the first commercially available Android-based tablet using the NovaThor U8500 system.
- Partners/technology
- Selected fully depleted silicon on insulator (FD-SOI) technology for use in future mobile platforms, leveraging ST technology based on Soitec SOI, which will enable enhanced performance from the ST-Ericsson NovaThor™ platform at much lower battery usage – as much as 35 percent lower power consumption at maximum performance.
- Continued cooperation with metaio, reaching another milestone in supporting metaio’s new 3D object tracking technology.
- Joined the W3C Core Mobile Web Platform Community Group kicked off by Facebook.
- SRS Labs has made their TruMedia audio processing technology available on the ST-Ericsson Snowball development platform.
…
ST-Ericsson Complete LTE Platform & Technical Demos – MWC2012 [ARMflix, March 2, 2012]
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
[20:56] But what is also clear which segments of those markets we intend to grab. This chart is illustrating actually the growth that we are projecting between 2012 and 2014 in terms of units for the smartphone market. … dividing into four segments from the entry to the premium. The largest segments are the high-end and mid market, and that is clearly where we want to focus, without exiting fully the entry market. But clearly our mainstream focus will be on the high and the mid. If we can tactically address the premium we will do but it will not be the basis of our mainstream strategy. If we can tactically address the entry we will do but it will not be the basis of our strategy. Our strategy will be focused on the mid and the high-end.
Why and how we will do that? We will do that via one initiative which is our unique capability, I will show that later on, to integrate the two critical silicon engines, software engines that are powering smartphone and tablet applications. The application processor and the modems. Our critical value add, our differentiating factor is our unique capability to integrate those functions into one chip. This is exactly what we want to do. [22:37]
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
[28:02] … that is what has been shown already before – the focus. The U8500 is clearly our battle horse for the coming months and weeks, and quarters. Shipping in volume, with some products, at key customers. The first product that we would like to announce is this one today: U8520 which is in fact an extension of U8500. It is a lower cost, optimized version. Basically we are reusing all the software and legacy of the U8500. …
What we would like to announce today which is brand new: the first ModAp from the joint venture [L8540]. The first piece of silicon and the first software package built out of those two platforms: the A9540 application processor and the M7400 LTE modem. … this is the first ModAp the JV is going to bring on the market before the end of the year [also using 28nm FD-SOI]. …
[From the press release (see much further below): The NovaThor L8540 integrates a dual-core 1.85GHz ARM Cortex-A9 processor, a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. Thanks to its ultra-low voltage operating mode the NovaThor L8540 extends battery life for typical smartphone usage by up to 30% compared to platforms in the market today. … scheduled to sample to customers in Q3 2012.]
This product will be also complemented by two different flavors:
– one, which is a low-cost version of this one to address the lower tier of the market, and to address lower price point phones; and
– another one, which is a boosted version in [using 28nm FD-SOI] terms of performance and power consumption.So the strategy is really to simplify our roadmap. To develop not too many products, to develop extensively and efficiently one platform and to try to refine it, and to extend our range of products by different flavors to it. [30:20]
[33:21] As I said before:
– we will derive one version of this product, which we are not announcing today (we will announce it later on), which will be a low cost, streamed down version, simple technology to address the lower part of the market; and in parallel
– we will also try to boost the performance of this platform with a new technology feature called FD-SOI … in order to address a different segment of the market, which is the highest performance area of the market, or the lower power consumption part of the market. [34:00]
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
[34:15] Our know-how is not only to be able to bring to the market high-performance application processor, not only to be able to bring to the market high-performance modems, but also—essentially—to bring them together. In another form of what we call ModAps, integrated solution of modem and application processor. Why we do that? To save cost. For example we have put here, on this chart what our integrated platform brings to the customer, to the product. In terms of power saving, in terms of size saving, compared to a dual chip solution.
It is bringing 10% power improvement, 15% size saving (which obviously in smartphone is something you want to do), 20% less components (so it means 20% less BOM). Of course that is exactly what our customers want, and by definition less workers.
Why do I insist on that? Because I believe there is only two companies in the industry today which are capable to bring these kind of technology on the market, and we are one of the two. [35:33]
Important note: With ModAp as one of the key differentiators the premium and somewhat even the high performance markets will be served with matching of the ST-Ericsson’s leading edge modem chips to the leading edge products of the application processor vendors as seen on the following slide of the briefing presentation.
Now see first the information related to the Thor M7400 modem:
“Our high-speed Thor™ modem revenue grew more than 20 percent sequentially as new HSPA+ phones continued to ramp in the market. Also in the quarter [i.e. in Q2 CY2011] we delivered first samples of our Thor M7400 LTE modem …
From: ST-ERICSSON REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS [July 20, 2011]
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
[36:20] … you need the bricks that are extremely performing, extremely high-level. We are proud to have today probably the most brilliant product on the market. We need to bring it to the market now. This will be done this year, before the end of the year. We’ve got already an award at CES for this product.
This is our latest LTE M7400 modem. With revolutionary architecture, meaning that we’ve decided years ago to start from a blank piece of paper and to rewrite totally what it takes to do a modem capable to have a global coverage up to 8 bands. So we are going to be ready to go forward for the next 10 years with this type of technology. Those are the critical elements that are going to be the characteristics of this product.
Just to give you one information. And again, coming from a different industry you will understand why I am insisting on that.
This modem is less than 50 mm2, very small. 7 mm by 7 mm piece of silicon. It contains 10 million lines of code. Why do I mention the use of this number? I will compare this number to another number which for me was before this astonishing.
The largest supercomputer in Europe, #5 in the world, designed to manage in parallel 100 thousand processors, delivering the most powerful engine to the market in Europe 2 years ago, was powered by a middleware that comprised 1 million lines of code. This piece of silicion, 7 [mm] by 7 [mm] contains 10 millions.
Just to calibrate you. Just to make you understand why you need incredible R&D power, incredible innovation capabilities, but incredible sense of delivery also to bring this type of performance to the market. We will do that. Takes a bit of time, takes a lot of energy, sometimes it takes some delays unfortunately, but we will bring it to the market. We are committed to do so. [39:14]
THOR™ M7400 LTE AND HSPA+ [ST-Ericsson, excerpted on March 12, 2012]
Paves the way for global LTE devices
The Thor™ M7400 is a new generation of multimode mobile broadband modem. It supports the latest LTE, HSPA+ Dual Carrier and TD technologies. The small form factor and high power efficiency of the M7400 enable slim form factor smartphones, tablets and other mobile broadband enabled devices. The advanced multimode RF design offers new level of flexibility to support regional LTE FDD/TDD/HSPA bands in Asia, Europe and North America in combination with global HSPA/EDGE.
A breakthrough in modem architecture delivers an optimum combination of hardware acceleration, for lowest power consumption, and flexible execution in software allowing feature and performance enhancements in existing hardware.
Equipped with the latest communication interfaces it enables efficient integration between application processor and modem, including memory-less modem design when combining with an application processor.
HIGHLIGHTS
Truly global
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LTE FDD/TDD, HSPA+, TD-SCDMA, EDGE
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Radio supporting up to 8 LTE/WCDMA/GSM bands.
A streamlined modem
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Smallest two-chip thinmodem solution
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Power efficient architecture
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Highly integrated radio solution
For all devices
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Interfaces for data devices and smartphone application processors
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Memory-less modem design possible when combined with an application processor
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Complete and pre-tested reference design
FD-SOI: A process booster for http://blog.stericsson.com/blog/2012/04/st-ericsson-general/fd-soi-a-process-booster-for-st-ericssons-next-generation-novathor-part-1/ST-Ericsson’s next generation NovaThor, Part 1 [ST-Ericsson Technology Blog, April 17, 2012]
With the recent evolution in smartphone capabilities consumer expectations are rising fast. Ultra-fast multicore Gigahertz processors, stunning 3D graphics, full HD multimedia and high-speed broadband connectivity have become the norm for high-end devices. Consumers expect these features to be delivered in a device that is slim, light and can last for at least as long as their previous phones did. For our customers, the product designers, this translates into requirements for delivering high performance at low power in a cost effective manner. Fully Depleted Silicon On Insulator – or FD-SOI – is a technology that addresses exactly these requirements.
At Mobile World Congress, our CEO Didier Lamouche confirmed during his speech that our next generation NovaThor platform L8540 will be using 28nm FD-SOI technology.
FD-SOI is a technology that is available for design today and will allow existing designs in 28nm to benefit today already from significant improvements in performance and power. FD-SOI solves – with less process complexity – scaling, leakage and variability issues to further shrink CMOS technology beyond 28nm.
FD-SOI, like FinFET, is a technology that was initially planned for 20nm nodes and below to overcome traditional bulk CMOS scaling limitations such as high leakage and device variability. However, unlike FinFET, FD-SOI process remains a low-complexity planar process very similar to the traditional CMOS bulk. This allows for a faster process development and ramp-up and an easier design porting for existing designs. The strong collaboration between ST-Ericsson, STMicroelectronics, Leti and Soitec allows us to already benefit in 28nm from the added value of FD-SOI. The three key benefits realized are leading performance, competitive speed/leakage trade-offs, and optimized power efficiency. This post looks at the performance aspectsand a later post will look at the other two benefits.
Leading-edge performance across a wide voltage range
The graph below compares the maximum frequency achievable for a particular critical path of an ARM Cortex™-A9 CPU core implementation, versus the supply voltage Vdd, for a slow corner process (SS) and a worst case temperature.
Each curve represents a specific 28nm process offer.
- 28HP-LVT is a mobile high performance bulk CMOSprocess. Targeting high CPU performance mobile applications , these processes are derived from fast process flavors with very thin gate oxide and therefore have a limited Vdd overdrive capability (~1.0V) for reliability reasons
- 28LP-LVT is a low power bulk CMOSprocess. Traditionally used for low power mobile applications, LP processes are based on thicker transistor gate oxide supporting a higher voltage overdrive (up to 1.3V).
- 28FDSOI-LVT is the 28nm FD-SOI process developed by STMicroelectronics. FD-SOI uses a similar gate structure as 28LP, it can also sustain a 1.3V overdrive.
In all process, only low voltage threshold (LVT) transistors are considered. These are the one giving the highest speed performance.
Performance comparison of 28nm technologies
- First observation is that FD-SOI at nominal voltages (0.9V for HP, 1.0V for both LP and FD-SOI) gives similar peak performance to HP processes and more than 35% performance improvement compared to LP at same Vdd.
- Furthermore, higher Vdd tolerance allows for an extra performance boost in FD-SOI that is not possible with HP processes, resulting in better overall peak performance
- At low operating voltages such as Vdd=0.6V, the LP process is either not functional or gives low performance. FD-SOI is equivalent or better than the HP process – but with a much lower leakage and dynamic power consumptionas we will see in a later post.
- Thanks to lower process variability than any bulk CMOS process, FD-SOI allows even lower operating voltages (down to 0.5V) at frequencies that are useful for non-CPU intensive processes (200MHz-300MHz) e.g. Hardware accelerated audio or video playback.
So, over a large Vdd range (from 0.5V up to 1.3V), FD-SOI comprehensively outperforms existing bulk CMOS processes dedicated to mobile applications. This extra performance gain can be used either to increase peak performance or to operate at a lower Vdd for the same performance, saving dynamic power.
More technical information: Planar fully depleted silicon technology to design competitive SOC at 28nm and beyond [STMicroelectronics FD-SOI whitepaper, Feb 23, 2012]
ABSTRACT
This document considers the challenges to obtain competitive silicon technology for the upcoming generation of System-On-Chip ICs. It suggests planar fully depleted technology deserves serious interest. After outlining some implementation choices, a number of circuit-level benchmark results as well as some important design aspects are presented. It is found that this technology combines high performance, power efficiency and cost-effectiveness, which makes it a very attractive candidate to serve the needs of mobile and consumer multimedia SOCs starting at the 28nm node and scalable down to 14nm.…
6. Perspectives
6.1. 28nm
With the 28nm planar FD technology, on top of preparing the work for 20nm where the kind of power/performance tradeoff enabled by planar FD will be key, we are already able to demonstrate very attractive results. We expect to sign-off designs breaking the 2GHz barrier under worst-case conditions, in a power-efficient and cost-efficient way. For lower
performance targets, there is also the opportunity to design ultra-low-power chips that can fulfill their functional specifications using a very low Vdd, for example in the 0.6-0.8V range.The Process Design Kit (PDK) is available, targeting the technology to be open for risk production by mid-2012.
6.2. 20nm
We intend to scale our planar FD technology to 20nm, introducing a number of improvements to continue pushing the performance and retain a low power consumption. The objective is to bring up a solution that will improve on what mobile-optimized planar bulk CMOS will achieve, and will be extremely competitive vs. potential FinFET-based approaches
for SOC – while keeping a simple and cost-efficient approach. The design rules will be compatible with 20nm bulk CMOS. This technology will bridge the gap to 14nm and provide an interesting alternative to the cost and complexity of introducing Extreme-UV and FinFET structures.Evaluation SPICE models are available, and full PDK is scheduled by end of 2012, with risk production for 13Q3.
6.3. 14nm
Based on the assessments we have performed, we are confident that the planar FD technology is shrinkable to 14nm. Silicon and buried oxide thickness will need to be reduced to within limits that wafer manufacturers and CMOS process technology can handle.
7. CONCLUSION
The findings exposed in this document indicate planar FD is a promising technology for modern mobile and consumer multimedia chips. It combines high performance and low power consumption, complemented by an excellent responsiveness to power management design techniques. The fabrication process is comparatively simple and is a low-risk evolution from conventional planar bulk CMOS – and there is little disruption at design level, too.At 28nm, we find that planar FD more than matches the peak performance of “G”-type technology, at the cost and complexity of a low-power type technology, with better power efficiency across use cases than any of the conventional bulk CMOS flavor.
Looking further, for 20nm and 14nm, we believe planar FD will be extremely competitive with respect to alternative approaches in terms of performance and power, while being both simpler and more suited to low-power design techniques. In short, a better choice for the type of SOC we offer.
Interview With ST-Ericsson’s Chief Chip Architect: SOCs on 28nm FD-SOI – When, Why and How [ASN #19 – FD-SOI INDUSTRIALIZATION (ST, ST-ERICSSON, SOITEC, LETI, UC BERKELEY), April 6, 2012]
ST-Ericsson’s Chief Chip Architect Louis Tannyeres talks with ASN about the move to 28nm FD-SOI for smartphones and tablet SOCs.
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FD-SOI is a technology that is available for design today and will allow existing designs in 28nm to benefit today already from significant improvements in performance and power. FD-SOI solves – with less process complexity – scaling, leakage and variability issues to further shrink CMOS technology beyond 28nm.
True market disruptions are only understood after the fact. We believe FD-SOI is such a disruption and a truely differentiated solution. There is a real opportunity for a FD-SOI 28nm solution and then 20nm as a key technology differentiator. Our customers have reacted favorably to hearing that we will be enabling FD-SOI technology in our next generation of products. And since we are enabling this technology in STMicroelectronics’ foundries, we have also minimized our risk with respect to market adoption trends.
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28nm planar FD manufacturing technology has a lot of commonalities with traditional 28nm Low-Power CMOS technology and STMicroelectronics’ strategy has been to reuse as much as possible the 28nm low-power bulk CMOS process. The Back-End part of the process is a direct copy of the 28nm bulk technology. The Front-End part of the process also relies in majority on a direct re-use of equivalent process modules from the bulk technology. Only a few steps have been optimized, added or removed. Overall, the Back-End is 100% identical to the traditional 28nm bulk low-power CMOS process, and the Front-End of Line (FEOL) has 80% in common with that same process.
FD-SOI will be introduced into next generation products from ST-Ericsson. At this time, our first 28nm FD-SOI products are scheduled to tape out in Q3 2012 with production start anticipated in 2013.
See also:
– Important News Comes Out of Recent FD-SOI Workshop [Advanced Substrate News, April 20, 2012]
– The End Of CMOS [SperlingMediaGroup YouTube channel, Dec 10, 2011]
– Soitec: Wafer Roadmap for Fully Depleted Planar and 3D/FinFET [Steve Longoria, Senior VP of Worldwide Business Development at Soitec on the Advanced Substrate News, April 20, 2012], the related Soitec press releases are: Soitec outlines fully depleted product roadmap for advanced planar and three-dimensional transistors [April 16, 2012] and Soitec provides affordable paths to higher performance, lower-power processors for mobile and consumer devices [April 16, 2012]
– Considerations for Bulk CMOS to FD-SOI Design Porting – Key Excerpts [Advanced Substrate News, Dec 5, 2011]
– Archive of 32nm SOI [Advanced Substrate News] for the state-of-the-art in the “classic” (i.e. partially depleted) SOI
– ST: FD-SOI for Competitive SOCs at 28nm and Beyond [Thomas Skotnicki, Advanced Devices Program Director at STMicroelectronics on Advanced Substrate News, Nov 18, 2011]
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In a mobile world, high-performance must go hand-in-hand with low-operation Vdd and low stand-by leakage. That requires different technologies. As we approach the 20/22nm node and beyond, traditional planar-bulk technologies cannot meet these requirements. The choice comes down to either a planar fully-depleted (FD) SOI solution or a FinFET solution. At STMicroelectronics, we call our flavor of planar FD-SOI UTBB, for ultra-thin body & box. As such, it leverages SOI wafers with both ultra-thin top silicon and ultra-thin buried oxide (BOX). Where more practical, we use a hybrid SOI/bulk configuration, wherein certain devices are placed in the bulk silicon that has been exposed by etching back the insulating BOX layer.
…
ST has been working on FD-SOI for over 10 years. We have research programs or partnerships on 3 sites: Crolles, Leti, and IBM Albany NanoTech. We have collaborated with Soitec for wafer supply.
The key technology elements for UTBB have been demonstrated.
The move from R&D to an industrial process of 28nm FD-SOI technology is for us (and for our partners) an efficient and straightforward response to the world-wide competition. The extension of FD-SOI towards the 20nm and 14nm nodes is also in preparation with new boosters to further increase the performance growth rate.
UTBB FD-SOI promises to give STMicroelectronics a significant edge in both the near term and for years to come.
Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
[39:25] For the 8540 platform we have two ideas. One is to take down the cost, and one is to boost the performance. … to boost the performance in terms of power and speed because we need to get differentiated. The key differentiating factors of this joint venture to me are two: ST and Ericsson. Ericsson is the #1 company in the world when it comes to network technology and ST because it is one of the top 6 semiconductor companies in the world. We absolutely need to exploit that in order to beat the competition. None of our competitors have these abilities. All of our competitors, not most of them, but all of them are standard companies exploiting the same process, coming from the same place, coming from the same vendor. How can you differentiate when you are doing that? We absolutely need to differentiate this time. Which is the capability we have, to exploit the strength of our shareholder. This is one.
We will bring to the market, and we will bring the demonstration before the end of the year an FD-SOI flavor, 8540 FD-SOI version that will demonstrate the following capability.
Why do we want to use FD-SOI?
… FD-SOI means Fully Depleted Silicon On Insulator technology. This is a silicon technology which is unique. Silicon on insulator means you use silicon substrates which are actually composed of six substrates (that you will not see here) with a thin layer of oxide and on top of it a thin layer of silicon. What it does, it provides perfect isolation. … Normally with the classical processes from foundries you start only with six layers of silicon. In this case we will start the silicon process with this sandwich. These six layers of silicon, the oxide and then a very thin layer of silicon on top of it on which you are going to build your active element, the transistor. These technologies are running for a while. IBM is using it in the server since very long time for performance reason.
[i.e. partially depleted SOI only: e.g. AMD Bulldozer on 32nm SOI, Microsoft Xbox 360 by IBM etc. for the latest. IBM launched SOI in Fishkill back in 1998. IBM, of course, has its own successful SOI foundry business, and owns the high-end gaming market, fabbing SOI-based chips for the big three: in addition to Microsoft Xbox Sony PS3 and Nintendo Wii (and the upcoming Wii U) as well. AMD followed with 130nm SOI out of Dresden in 2001. Singapore – which was first Chartered – started turning out 90nm SOI chips for IBM back in 2004, and adopted AMD’s highly touted Automation Precision Manufacturing (APM) in 2005. GlobalFoundries has been turning out 32nm SOI chips since June ’11 and at GlobalFoundries’ “Fab 8″ in upstate New York, based on IBM’s latest, 32nm SOI chip technology since January’12.]
This is known. It has not been used yet in the mobile space for one reason, cost and complexity of the technology.
Why can’t we use it today?
Because of those two letters: FD. FD means fully depleted. It means we have been able with our partner ST, and their partners, to come to such a thin layer of active silicon on top of the thin layer of oxide that it provides us two things:
- Because of this layer is so thin you can much more easily isolate the transistor one from each other. The process is much simpler which removes the cost of SOI.
- Because this layer is so thin the transistor you create is naturally pinched, closed. When you put the metal gates on top of the silicon the transistor is closed. No current is flowing between the two. What that means is that you don’t need to impose an electrical signal on the gates to close the transistor. So it means you save power. In a sleep mode zero consumption at all.
This is one of the first time in my life that I see that all ingredients as put together result only in benefits and not in penalty. Cost-wise we have about the same cost as the normal process. Process-wise simpler. Performance-wise this is what you get [see the above slide]. At 0.6V twice the performance. 35% less power dissipation. [on the same node]
And finally: why we want to use that?
Because the world needs to go fully depleted. … The target solution is extremely complex in terms of cost. It is not fitting for the mobile space. It is not fitting for devices that you want to sell below 10 or 20 dollars. Absolutely not. This solution is fitting … We are the only one to have this one thanks to FD technology and as soon as we ramp up the volume and will have a proprietary foundry [ST-Ericsson has a 300mm foundry which is just down the road from the special wafer – called FD-2D – supplier Soitec in Grenoble] to fullfill the volume requirements we are going to demonstrate that. We already have silicon on test vehicle. We are going to demonstrate that before the end of the year, on the base of the 8540 product. …
What does it give to a telco?
4 hours more high-speed browsing, 2.5 hours more HD video playback, 2 hours more HD video recording, and of course less power dissipation, longer battery etc. … We are the only one to have this technology today. We are at least 2 years before anybody else. And we can compete with the companies I told you before which have not yet demonstrated that 3D fully depleted technology that they want to put up the market, [put already] for PC and server market, [but] fitting the mobility market [an obvious reference to Intel]. … [46:10]
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
… stabilization means stop bleeding …
So from the application processor point of view the company is abandoning the premium/high segment of the market which had been the kind of flagship for the future before, as well as the entry segment which had also been figuring quite high on their priority list during the second half of 2011:
Will ST-Ericsson’s New Product Programme Do The Trick? [July 28, 2011]
Currently ST-Ericsson is moving its product line onto 45nm and is sampling three 45nm products – its 8500 platform for smartphones, its 4500 platform which is the lower-end version of the 8500, and its CG2900Bluetooth/GPS/FM combo modem.
“We shipped the 8500 in pre-production quantities in Q2 and it will be ramping up at a number of customers this year,” Gerard Cronin, STE’s head of marketing, told me yesterday, “we have engagements on the 8500 with five out of the top ten handset manufacturers.”
Before the end of this year, ST-Ericsson intends to sample its first 32nm device, the A9540 application processor based on Cortex A-9 which is the upgrade of the 8500 with 50% higher speed.
Early in 2012 it intends to sample its first 28nm device – the A9600 based on the Cortex A-15.
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Asked from which foundry ST-Ericsson hopes to get 28nm from, Cronin said ST-Ericsson is part of the Globalfoundries alliance.
However, according to Mike Bryant, CTO of Future Horizons, talking at IFS 2011 earlier this month, GloFo’s 28nm process in Dresden is running with almost zero yield.
ST Ericsson plants center in Silicon Valley [Sept 13, 2011]
ST Ericsson announced it has opened a small technical office in Silicon Valley as it scrambles to get ahead of the curve in the hyper competitive market for smartphone and tablet chips. It demoed its current HSPA+ products running Android here and talked about plans for LTE chips and support for Windows Phone software in the coming year.
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At the launch, ST Ericsson demoed its U8500 integrated applications processor and HSPA+ baseband running on a new board geared for software developers. The chip supported stereo 3-D graphics, 1080-progressive video playback, games with motion sensors and a browser supporting augmented reality.
The processor uses a dual-core ARM Cortex A9 with Mali 400 graphics. In demos it supported Symbian and the Gingerbread and Honeycomb versions of Android.
The company does not have demo-ready versions of its next-generation discrete LTE baseband [the M7400] and application processor [the A9540] announced in February and slated for production in mid-2012. The schedule is behind that of rival Qualcomm which is expected to supply the first LTE handsets. However, the ST Ericsson chip will support eight LTE spectrum bands on a single RF transceiver.
ST Ericsson has taped out a dual-core ARM Cortex A-15 set to ship in 2012 [the A9600]. It will outgun rivals including the Omap 5 from Texas Instruments because the STE chip uses the Imagination Rogue graphics core, said Gilles Delfassy, chief executive of ST Ericsson and former head of TI’s wireless business unit. Due to use of a new vector-processing architecture, the chip should also have smaller size, cost and power consumption than its rivals, he added.
In software, ST Ericsson is playing catch up with the shift by Nokia, a lead customer, from Symbian to Windows Phone. It does not expect to support Nokia’s first Windows Phone 7 handsets, but it has put a team in place to support Windows Phone 8 on its chips.
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“We have a road map which is very aggressive, but the key question is will we deliver on it on time,” Delfassy said.
International Data Corp. analyst Mario Morales said smartphone makers want alternatives to integrated chips from Qualcomm, and are waiting on ST Ericsson to execute on its road map.
To that end, Delfassy said he has replaced some engineers in ST Ericsson and brought on two executives with strength in product execution. One is a senior vice president from the former Infineon wireless group who worked closely with Apple; another is a former Sony Ericsson executive who has supervised groups of more than a thousand engineers.
ST Ericsson has also simplified its product portfolio, pruning five modem technologies down to just one [the Thor M7400 modem]. It was the first company to deliver a 21 Mbit/second HSPA+ modem [the Thor M5780 modem], Delfassy said.
So far ST Ericsson is not planning any quad-core products despite the fact rivals Nvidia and Qualcomm have announced plans for such parts. “We aim to be leaders in apps processors, but there is a big debate whether quad core is a case of diminishing returns,” Delfassy said.
More information on this past strategy is available in my post:
ST-Ericsson NovaThor SoCs for future Windows Phones from Nokia [Nov 3, 2011]
In fact what remains out of that is the following:
ST-Ericsson NovaThor U9500 (Nova A9500) |
45nm |
2 x ARM Cortex A9 @ 1.2GHz |
ARM Mali-400 MP1 |
1 x 32-bit LPDDR2 |
Now
|
ST-Ericsson NovaThor U8500 |
45nm |
2 x ARM Cortex A9 @ 1.0GHz |
ARM Mali-400 MP1 |
1 x 32-bit LPDDR2 |
Now (pre-production quantities in Q2 2011) |
while the real changes were happening in the planned SoCs for the higher end of the market, and ST-Microelectronics is to take now the decision about the timing:
ST-Ericsson NovaThor LP9600 (Nova A9600) |
28nm |
2 x ARM Cortex-A15 @ 2.5GHz |
IMG PowerVR Series 6 (Rogue) |
Dual Memory |
(Nova A9600:
|
ST-Ericsson NovaThor L9540 (Nova A9540) |
32nm |
2 x ARM Cortex A9 @ 1.85GHz |
IMG PowerVR Series 5 |
2 x 32-bit LPDDR2 |
(Nova A9540:
|
ST-Ericson L9540 1.85Ghz ARM Cortex-A9 [Charbax YouTube channel, March 1, 2012]
Important note: With the last two application processors still on the company’s roadmap the product availabilities are unknown now, especially that of the flagship A9600 which should be repositioned (at least in time) in lieu of the announced change of moving away from the premium segment of the smartphone market as per the below announcement.
What the company announced on MWC 2012 instead is a new part, the Novathor L8540 AP+Modem integrated SoC on a single die with the following specification:
NOVATHOR™ L8540 [ST-Ericsson, excerpted on March 12, 2012]
The NovaThor™ L8540 builds on the NovaThor L9540 to combine a state of the art application processor with an LTE/HSPA+/TD-SCDMA multimode modem in a single die. The platform incorporates a dual-core CPU with a powerful graphics engine, an LTE multimode modem and a full suite of connectivity in a high-performance, low-power and size and cost-optimized solution. With a small footprint, very low bill of materials and support for up to eight bands in a flexible radio solution the NovaThor L8540 further enables widespread global adoption of LTE multimode smartphones.
FEATURES
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TELECOM
TECHNOLOGY
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BLOCK DIAGRAM
Such an announcement when nothing has been announced regarding the product availability of the NovaThor L9540 two-chip SoC solution (announced a year ago) while already a single die solution based on that, the NovaThor L8540 has been announced, is quite remarkable.
Let’s take first a look at the announcement text for some clues explaining that:
ST-ERICSSON ANNOUNCES NEW HIGHLY INTEGRATED LTE NOVATHOR PLATFORM [ST-Ericsson press release, Feb 28, 2012]
NovaThor L8540 integrates Thor LTE technology with powerful dual-core application processor to deliver extraordinary multimedia performance
Barcelona, February 28, 2012 – ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today the latest addition to its integrated smartphone and tablet platform portfolio. The NovaThor™ L8540 is an LTE/HSPA+/TD-HSPA-enabled integrated smartphone platform with the powerful application processor and modem integrated on a single die.
“By adding the new NovaThor L8540 platform to our portfolio of highly integrated smartphone and tablet solutions, the L8540 takes integration of LTE platforms to the next level,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “By integrating the powerful dual-core application processor with our industry-leading LTE multimode modem we bring further size, bill of materials and power consumption savings to our customers. Consumers of next generation smartphones powered by the NovaThor L8540 will benefit from compact, power efficient devices that deliver an amazing multimedia experience.”
The NovaThor L8540 integrates a dual-core 1.85GHz ARM Cortex-A9 processor, a powerful Imagination PowerVR™ SGX544 GPU running at 500Mhz and an LTE/HSPA+/TD-HSPA modem on a single 28nm die. Thanks to its ultra-low voltage operating mode the NovaThor L8540 extends battery life for typical smartphone usage by up to 30% compared to platforms in the market today.
The NovaThor L8540 will provide extraordinary multimedia performance in an integrated solution, supporting 1080p video encoding and playback at up to 60 frames per second, 1080p 3D camcorder functionality, support for displays up to WUXGA (1920×1200) at 60 frames per second and support for cameras up to 20 megapixels.
The complete platform includes pre-integrated connectivity with support for Bluetooth, GNSS (GPS+ GLONASS), FM, WLAN, WiFi Direct and NFC. With the recently released ST-Ericsson connectivity solutions, CG2905 and CW1250, the platform comes optimized for wireless radio co-existence and low power consumption.
With support for up to eight LTE/HSPA/TD-SCDMA/GSM bands in a flexible and compact radio solution, the NovaThor L8540 addresses the need for a cost effective solution for widespread global adoption of LTE multimode smartphones.
The NovaThor L9540 is being demonstrated by ST-Ericsson at Mobile World Congress in Barcelona. The NovaThor L8540 is scheduled to sample to customers in Q3 2012.
Note to Editors
The NovaThor family combines advanced application processing, a high speed mobile broadband modem and a full connectivity suite in a complete platform. The NovaThor L8540 builds on the NovaThor L9540 platform, which combines the Nova™ A9540 application processor and the Thor™ M7400 LTE multimode modem, and which has been sampling to lead customers since Q4 2011. The Nova A9540 is ST-Ericsson’s second generation application processor following the Nova A9500 which is in production since Q3 2011.
With an extremely high level of software and hardware compatibilitybetween the generations, our customers will be able to quickly bring NovaThor L9540 and L8540-based devices to market.
That is by the new focused portfolio approach ST-Ericsson so far has declared a fairly strong direction of aiming at the mainstream market of 2013-2014 by providing the most cost-effective, fully integrated and single die solution on the market. Moreover, due to “extremely high level of software and hardware compatibilitybetween … NovaThor L9540 and L8540” the leading smartphone vendors with a long-term view of the market could already launch their respective strategic products in 2012.
So, what to expect in a month or so, and from which vendors?
ST-Ericsson readies revamp, soon a takeover target (Reuters, March 14, 2012)
ST-Ericsson is preparing to unveil a major operations revamp within two weeks, placing the troubled mobile chip venture on track for a takeover by a peer or competitor that would create a formidable rival to Qualcomm Inc.
ST-Ericsson, a 50-50 joint venture of Sweden’s Ericsson and France’s STMicroelectronics, is seen as a “strategic asset” for potential buyers. Those could include Advanced Micro Devices Inc, Nvidia Corp, Intel Corp and Texas Instruments Inc, three sources familiar with the situation told Reuters.
“It is the only answer to Qualcomm,” one of the sources said. “On the patent side, they are the one company that you go, ‘That makes sense.'”
Potential suitors will likely drag out their courtship over a year or two, waiting for ST-Ericsson to first show signs of a turnaround under new Chief Executive Didier Lamouche, a restructuring expert hired late last year.
Lamouche is due to unveil by the end of March a restructuring planthat is set to include site closures around the world and major layoffs to lower costs. The new strategy could also include seeking a partner for application processors.
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ST-Ericsson NovaThor chipsets offer one of the few integrated alternatives to Qualcomm’s market-leading Snapdragon.
“The holy grail is to sell an integrated modem with an application processor into mainstream smartphones,” said analyst John Jackson from research firm CCS Insight.
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The current structure of ST-Ericsson would pose several challenges for a potential buyer, the sources said. For example, the business is tightly linked to STMicro’s products, particularly for its upcoming “FD-SOI” technology, which analysts expect to be a game-changer at the market’s top end.
The technology, which brings significant power savings, has been seen as too expensive for phones, but last month ST-Ericsson promised to deliver FD-SOI chipsets — using STMicro technology in partnership with Soitec SA — for manufacturing clients to try out in smartphones this year.
And Ericsson holds most of the venture’s telecom patents and would be a tough deal negotiator, one of the sources said.
When Ericsson exited from a similar 50-50 cellphone venture, Sony Ericsson, the deal gave Sony Corp access to Ericsson patents; but only a few patents were sold to Sony as part of the deal. Also, loss-making Sony Ericsson was valued at roughly $3 billion in the deal. It had 2011 sales of $5.2 billion.
ST-Ericsson has lost a total of $2 billion in its three years of operation as revenues from key clients Nokia and Sony Ericsson shrank over 70 percent during the same period.
… Revenues in 2011 dropped to just $1.65 billion from pro forma level of $3.6 billion in 2008. …
One of the online marketing flagships of the leading global business media conglomerate UBM plc, EE Times responded to the Reuters report by a quite different view which – due to the specific business community nature of UBM segments, particularly that of the Online Marketing Services – might reflect a better understanding of what is going on behind the scene(note that EE Times received the 2010 Folio Eddie Award for Best website in B2B Energy/Utilities/Engineering):
Update: Why ST should sell ST-Ericsson to China [by Peter Clark on EE Times, March 15, 2012]
Europe’s largest chip company STMicroelectronics NV should persuade Ericsson AB that they sell off their mobile chip joint venture ST-Ericsson, but probably to some aspiring Chinese company. That is likely to produce the quickest and most profitable – or least loss-making – exit for the two parent companies from what has become a failed project.
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A spokesperson for ST-Ericsson said the company has no comment on the Reuters report but added that STMicroelectronics and Ericsson remain committed to the joint venture and that it is a fundamental part of ST’s digital convergence strategy. It is interesting to note that ST-Ericsson is almost exactly three years old and that it may be Ericsson that wants to disengage from the joint venture and had expected ST to buy out its 50 percent.
I don’t think ST-Ericsson or ST have that much more time. In a note in the most recent financial results ST-Ericsson said “Our shareholders will continue to support funding our transitional financial needs.” This of course begs the question of “transition to what?” and “how long will that transition take?” The fact is that ST-Ericsson is a three-year old joint venture that has acted like a boat-anchor on the progress of STMicroelectronics.
It is true that ST-Ericsson wrapped up a lot of the previous problems of ST, specifically an overdependence on faltering Nokia as a customer, but pushing the problem into a joint-venture along with other European wireless chip business units belonging to NXP and Ericsson, was clearly not the solution.
Compare ST’s plight with that of Infineon, which got out of communications through the spin-off of its wired chips into Lantiq Deutschland GmbH and the sale of its wireless business unit to Intel. In the later part of the last decade Infineon’s CEO Peter Bauer decided to focus on some of the less glamorous but higher margin parts of the chip industry: power, automotive, industrial and security. How smart does that look now?
NXP has a similarly focused strategy with CEO Rick Clemmer taking the company out of a number of consumer markets and now pursuing similar markets to Infineon with high-performance mixed-signal ICs. NXP of course got out of mobile wireless by selling its business to create the joint venture.
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While it is possible that a western company might want to acquire ST-Ericsson and access to patents I think greater interest might come from further east. I don’t think Texas Instruments wants to get back into the world of razor-thin margins in smartphones and the while the likes of AMD or Intel may have the appetite but are they going to sit on the sidelines too long waiting for the cuts have their effect.
Nvidia Corp. defnitely want to compete in this area but it has its own line of ARM-based Tegra application processors and is pursuing a modem strategy based on its purchase of Icera Inc. (Bristol England) for nearly $400 million in May 2011. Surely any deal for ST-Ericsson would undermine the value of what Nvidia has already paid.
The other question to ask is who has the means to make something of ST-Ericsson. I think that some companies from greater China do and perhaps Apple, which has been going through a process of re-integration to give itself the ability to develop and own chips during the roll out of its mobile device strategy.
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Apple does not need all the baggage that would come with ST-Ericsson, or the ability to address multiple customers. Which is why a sale to a company such as HiSiliconTechnologies Co. Ltd. (Shenzhen, China) backed by Huawei Technologies Co. Ltd. (Shenzhen, China) might extract the highest value in the shortest time for ST and Ericsson.
Other Chinese companies that might have an interest in ST-Ericsson could include Rockchip, Xincomm, Leadcore Technology, Nufront and Spreadtrum. Of these HiSilicon with its links with Huawei and Leadcore, aligned with Datang, would appear more likely. In Taiwan MediatekInc. (Hsinchu, Taiwan) is also a likely candidate.
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However, the geopolitical nature of any such sale of ST-Ericsson should not be underestimated. It would be a loss of face for Europe and for the west and behind the scenes moves may be made to try and keep control of the technology and jobs in the west. But what can Europe do? It is a continent of many bankrupt nations and few successful ones.The 27-nation European Union could try to lean on the likes of Apple and Intel to have them step in and save ST-Ericsson. Apple and Intel want to be good European citizens because of the size of the consumer market the European Union represents.
Of course, such is the power of Apple in the mobile device market these days that one design win with Apple could make many of ST-Ericsson’s problems go away – at least until they are designed out again.
Regarding the other parent’s position, i.e. that of the STMicroelectronics we have the following which is quite contradicting to both of Reuter’s and EE Times’ positions:
STMicroelectronics’ Management Presents at UBS European Technology Conference (Presentation Transcript) [Seeking Alpha, March 13, 2012]
STMicroelectronics NV (STM) UBS European Technology Conference Call March 8, 2012 3:45 AM ET
Philippe Lambinet
[Corporate Strategy Officer, Executive Vice President and General Manager of STMicroelectronics’ Digital Sector since January 2012; from February 2012 also responsible for Investor Relations and External Communications. Before that General Manager of the Home Entertainment & Displays Group for 5 years]…
The other side of the company, in the area of Multimedia Convergence, clearly the focus is going to be on turning around the ST-Ericsson business and of course it is very important for us to maintain our leadership in the area of digital consumer applications.
… [elaboration of the ST-Ericsson’s performance over the last three years in financial terms] … So you see a $1.7 billion improvement over three years, so those three years actually included two crises, so not so bad performance considering how difficult 2009 was in our industry and how difficult the second half of 2011 was. So we are not unhappy of this situation and this is despite the cash consumption of the joint venture, ST-Ericsson joint venture which has been consuming quite a lot of cash as you all know.
…
During 2012 I think the top three priorities are fixing ST-Ericsson, fixing ST-Ericsson and fixing ST-Ericsson. This is really top on our agenda and this will be the plan [for STMicroelectronics itself !]. The plan will be published by ST-Ericsson as you will know imminently. ST-E’s CEO, Didier Lamouche in Barcelona committed to deliver a plan to get back to sustainable profitability around the end of March, beginning of April. So it’s coming in few days now.
…
STMicroelectronics’ Management Presents at UBS European Technology Conference (Question-and-Answer Session Transcript) [Seeking Alpha, March 13, 2012]
…
Unidentified Analyst
Thanks a lot. You mentioned the restructuring of your operations into one digital unit this year and you also mentioned how less famous Set Top Box business, you are seeing new entrants like Qualcomm and you also said your top priority is ST-Ericsson, ST-Ericsson, ST-Ericsson. Can you help us understand the possible synergies between ST-Ericsson and your digital business? Thanks,
Philippe Lambinet
Okay. I will do it conceptuality. This is in no way to be understood as an announcement or anything like that. But conceptually the world is moving to, and this is a message, I remember passing in every year in Las Vegas consumer electronic show. I do a speech about the trends in consumer electronics and already three years ago, I was talking about the evolution of the set top box moving to more and more open systems, internet open systems. So moving from proprietary operating system, like the CDI or NDS or open TV or like (inaudible), you know, proprietary operating systems, in to more open operating systems, such as Android and this is a fundamental trend.
Now as this happens, in set-top box, as this happens in TV, some TV manufacturers in China, 100% of their connected TVs are developed based on Android today. It’s not 10%. It’s 100%. Some of the major TV makers in China are basing all their connected TV strategy on Android. So, we’re talking about pretty heavy change here and as these things happen and you know, the story of Android and smartphone. Isn’t that pretty obvious that there are things that we should share more and things we could do together more. I think it’s very obvious.
So first, we do it in ST because you know, we see set-top box TV, car navigation and so we’re moving to very similar platforms, very, very similar. And I think, the obvious concept is that at some point, to be defined, there would be synergies exploited between what we’re doing in ST what we’re doing in ST-Ericsson. They are already by the way quite logical, which is not seeing because the products are different but you know, it’s pretty obvious, that’s a trend, which we will continue over the next years and that makes a lot of sense also for our customers and that makes a lot of sense for the ecosystem and because you know people — we have seen for example the set-top box business and the TV business of some of our customers being merge into one. That has happened to Samsung, now it’s under one organization, which used to be under two or three or four organization, now it’s the same boss has the TV and set-top boxes businesses in Samsung. And we see it across the market.
So as our customers are doing it, you know we have no choice, but to do it as well so that’s what these all new organization meansand by the way, we also see some of our more traditional ASIC business for example which we’re doing for communication infrastructure, at the end of the day ASIC used to be, just give a few cells to customers and they do the design themselves; now the kind of cell you have to provide is a full as part of the system here, with the dual 8 or 9 with the 3D graphics with the video processing and that’s the base for various it design.
So the world of ASIC is also changing; it is also aligning towards this kind of application process and platform, so that’s also why our ASIC business has been included inside the digital sectorbecause that’s side of the business also.
Now when I mention Qualcomm entering the TV business, I didn’t mention them entering the set-top business, so I just want to back on your point. The set-top box business has certain characteristics in terms of fragmentation, in terms of security which are very particular and not everybody can enter that market and you know that’s one area of difficulty for the Taiwanese, but also for some of our American competitors like Marvell or Qualcomm who would love to enter set-top box. Broadcom and us have some particular security technologies which are extremely tough to master and which are very important for content protection and are essential.
Now we believe by the way, security technologies will become important in many other businesses which content protection is very important. So actually that’s why I went very fast in some of my slides, but clearly data protection, security is an area for ST of traditional strength and we intend to leverage that strength in many other businesses. It’s very clear that the hackers, terrorists and industrial spies are driving a need for higher security levels in every system that’s true for a TV and set-top box, but that’s also true for a smartphone, for a router and for any devices. So it’s very important for us to use that competitive advantage in many marketsand again here we are in advance compared to many of our competitors.
…
From that I will conclude that neither Ericsson (as per their spokesman response to EE Times) nor ST (as per their EVP and CSO views presented above) will sell its investment in ST-Ericsson. For me the much more logical likelihood is that large industrial investors will join the joint venture thus providing the needed additional capital.
Anyway when the new CEO will deliver the new restructuring plan by the end of March we will probably know everything about the new investors from the semiconductor sector who will back that plan. The crucial question now is the customer support, i.e. which smartphone vendors in what way could back the restructuring plan by their NovaThor platform commitments. Here are certain clues:
NOKIA SELECTS ST-ERICSSON AS SUPPLIER FOR FUTURE WINDOWS PHONE DEVICES [ST-Ericsson press release, Nov 2, 2011]
NovaThor™ platform to enable Nokia to extend Windows Phone devices to new price points and geographies
Geneva, Switzerland, November 2, 2011 – Nokia has selected ST-Ericsson as a supplier for future devices it plans to introduce based on the Windows Phone mobile platform.
“We are pleased to have been selected by Nokia as a key partner for Windows smartphones, in line with our goal to be present in all segments and major operating systems,” said Gilles Delfassy, president and CEO of ST-Ericsson. “Our NovaThor platforms continue to gain traction as they enable customers to bring great smartphones to the market.”
which goes back to a year earlier agreement as well:
ST-ERICSSON AND NOKIA JOIN FORCES TO DRIVE TD-LTE IN CHINA [Nov 10, 2010]
ST-Ericsson, a world leader in wireless platforms and semiconductors, and Nokia, the world’s leading provider of mobile devices and solutions are developing pioneering TD-LTE demonstration devices for China Mobile.
At the Shanghai Expo, Nokia and ST-Ericsson demonstrated video streaming and other multimedia services on a TD-LTE Nokia Booklet containing ST-Ericsson’s M700 TD-LTE modem. ST-Ericsson’s LTE modems, which can download data at speeds of up to 100 Mbps, enable mobile subscribers to enjoy high-definition video streaming, video conferencing, online gaming, rapid file transfers and other demanding multimedia services.
China Mobile is trialing TD-LTE. Globally the technology is referred to as LTE TDD, which has a wide interest from operators around the world.
“Although LTE is still in its infancy, this sophisticated technology has the potential to bring a raft of compelling high-speed multimedia services to hundreds of millions of consumers all over the world,” said Heikki Koivu, Vice President, TD-SCDMA Business Team, Nokia. “Our co-operation with ST-Ericsson will enable us to demonstrate LTE capable devices and experiences as TD-LTE is developing towards commercial maturity”
“After driving development of both LTE and TD-based mobile technology for several years we are now ready to supply market-leading TD-LTE solutions,” said Pascal Langlois, Senior Vice President, Chief Sales and Marketing Officer of ST-Ericsson. “Our co-operation with Nokia, the world’s number one mobile phone supplier, will strengthen our ability to support mobile operators deploying LTE.”
Notes to Editors
Nokia and ST-Ericsson announced a partnership in late 2009 in the TD-SCDMA market, which has since resulted in the launch of several devices in China.
From all that Nokia is clearly one of those absolutely committed vendors to the NovaThor platform! (And please note as well that the new CEO starting the Nokia restructuring was already at the helm during that announcement!)
Stephen Elop: Nokia Lumia coming to China on March 28th [engadget, March 12, 2012]
China recently greeted its first Windows Phone (on pre-order, anyway), but if Stephen Elop has his way, Nokia will be hot on HTC’s heels. The company’s CEO has revealed that Nokia will unleash its Lumia handsets upon the People’s Republic on March 28th. While Elop offered no clues to suggest which models will be available, recent regulatory approvals hint that the Lumia 800 and 710 are both top candidates — though personally, we’d be shocked if the Lumia 610 didn’t rear its head sooner rather than later. Both China Telecom and China Unicom are said to be partners with Nokia, which is undoubtedly eager to offer something other than Symbianto its Chinese fan base.
China Mobile to Launch TD-SCDMA Windows Phone [Marbridge Daily, March 9, 2012]
Pan Zhiyong, general manager of China Mobile’s (NYSE: CHL; 0941.HK) Guangzhou branch, disclosed in a recent interview that China Mobile will soon release a TD-SCDMA Windows Phone. As to the question of whether the phone will be a Nokia Lumia series or an HTC brand Windows phone, Pan would not provide further comment.
China market: Nokia to launch Windows Phone 7.5 smartphones [DigiTimes, March 16, 2012]
Nokia will launch Windows Phone 7.5 (Tango) Lumia series smartphones in the China market on March 28 through cooperation with China Unicom, China Telecom and China Mobile. WCDMA, CDMA and TD-SCDMA versions will all be available matching the specifications of each carrier’s network, according to industry sources.
Windows Phone “Tango” officially launches in China on March 21 [liveside.net, March 14, 2012]
Microsoft China has recently sent out invitations to media outlets for their Windows Phone 7.5 launch event. This will mark the official entrance of Microsoft’s Windows Phone operating system into the mainland Chinese market. The event is set to be held in Beijing on March 21st, check out the invitation below:
While the launch event is set to be in a week’s time, HTC had went ahead to become the first OEM to launch the HTC TITAN(called HTC Triumph in China) in the Chinese market. The device was released yesterday, March 14th, and is said to come pre-loaded with Windows Phone “Tango”.
Following the launch event, Nokia’s CEO and President Stephen Elop is also set to hold an official launch event on March 28. Elop had announced that Nokia will be launching their Lumia range of devices for the mainland Chinese market during the event. Nokia is expected to launch 3 Lumia devices during the event, however the exact devices are still currently unknown. Rumors have been floating around that Nokia will be launching the Lumia 610S, Lumia 719C, and the Lumia 800C with China Telecom, and the devices are expected to be able to run on the carrier’s CDMA2000 network. As at Q4 2011, Nokia owns 16.1% of the Chinese mobile phone market, placing them second just behind Samsung.
Microsoft opened app submissions to Chinese developers back in October 2011, and has recently put up the mainland Chinese version of the Windows Phone marketplace website. However the marketplace itself has not yet opened to Chinese customers on their Windows Phone devices. It is expected that the marketplace will open soon after the launch.
Other vendors with ST-Ericsson NovaThor platform:
ST-Ericsson U8500, now in a range of Smartphones on the market [Charbax blog, March 6, 2012]
ST-Ericsson demonstrates the range of some of the devices announced that use the ST-Ericsson NovaThor U8500 that includes ST-Ericsson HSPA+ connectivity. They also announced the U8520 and the U9540 L8540 LTE platforms. [The U8520 is a lower power, higher frequency and lower BOM cost version of the U8500. As such it is the life extender for the U8500. The frequency and the node on which it will be produced (instead of the 45nm of U8500) are not yet announced. U8520 is sampling now and will be in production in H2 2012.]
http://www.stericsson.com/press/STER-027ChinesePressBackgrounder_English_2011.pdf
[2010. okt. 25. or 2011. febr. 7.]
… By combining ST-Ericsson Nova™ A9500 dual core application processor with the ST-Ericsson Thor™ M6718 TD-HSPA thin modem, ST-Ericsson customers in China can develop an advanced smartphone compatible with China Mobile’s 3G network, enabling consumers to enjoy immersive 3D graphics, fast web browsing, high-definition multimedia as well as other innovative and advanced applications with exceptional performance and battery life. …
POWERFUL NEW ST-ERICSSON PLATFORM MAKES DEBUT IN HTC SENSATION Z710T [ST-Ericsson press release, Sept 26, 2011]
China Mobile’s latest TD smartphone based on state-of-the-art NovaThor™ platform
China Mobile and HTC have launched the first smartphone to be based on ST-Ericsson’s powerful new NovaThor platform. The Sensation Z710t offers consumers immersive 3D graphics, fast web browsing, high-definition multimedia and the ability to run several advanced Androidapplications simultaneously with exceptional performance and battery life.
Underneath the hood of the HTC Sensation Z710t are ST-Ericsson’s Nova™ A9500 dual-core application processor, running at 1GHz, and ST-Ericsson’s Thor™ M6718modem, which can connect to China Mobile’s extensive TD-SCDMA network, enabling consumers to get online at broadband speeds across much of China. The HTC Sensation Z710t also sports an eight megapixel camera and a 4.3 inch display.
“ST-Ericsson’s new NovaThor platform has enabled us to develop a world-class Android smartphone for China Mobile’s TD network,” said Matthew Costello, Chief Operating Officer of HTC. “Consumers are going to be captivated by the fast and responsive multimedia experience delivered by the HTC Sensation Z710t.”
“The launch of this exceptional HTC smartphone highlights both the capabilities of our NovaThor platform family and our wholehearted support for China Mobile’s drive to bring world-leading smartphones onto its TD network,” said Pascal Langlois, senior vice president, chief sales and marketing officer of ST-Ericsson. “Consumers and Android application developers alike will relish the raw power and 3D graphical capabilities of the HTC Sensation Z710t.”
Notes to editors
ST-Ericsson has been developing platforms for the Chinese 3G technology TD-SCDMA since 2003.ST-Ericsson NovaThor smartphone platforms combine dual-core application processors with high-speed modems.
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Source: ST-Ericsson Analyst & Media Briefing (Barcelona, February 28, 2012)
ST-ERICSSON THOR M5780 HSPA+ MODEM POWERS NEW PANASONIC SMARTPHONE [ST-Ericsson press release, Feb 28, 2012]
ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today that Panasonic selected the power-efficient Thor™ M5780 thin modem for their newest ultra slim smartphone.
The ST-Ericsson Thor M5780 is a very compact smartphone-optimized modem configuration which inherits the proven HSPA+ modem technology from its predecessors. The small modem size helped Panasonic deliver an ultra slim smartphone equipped with a 4.3-inch screen.
“The Thor M5780 represents a further improvement of 21Mbps thin modems for smartphones in terms of size, thermal performance and cost structure which is why we believe Panasonic selected our modem to power their newest smartphone,” said Staffan Iveberg, senior vice president, thin modem solutions division for ST-Ericsson. “The success of innovation has led to a 35% size reduction of M5780 compared to our first generation HSPA+ modem. The modem is capable of delivering 21Mbps downstream and 5.76Mbps upstream simultaneously and needs no separate flash memory. With all of these features, Panasonic had everything they needed to make a great high speed broadband-enabled smartphone.”
ST-Ericsson announces that Panasonic smartphone will be first to use Thor M5780 HSPA+ modem [by Magnus Karlberg on ST-Ericsson blog, Feb 29, 2012]
ST-Ericsson was a pioneer with its Thor™ modems on the HSPA+ 21 market. I’m very pleased to see that the market has taken off quickly and that many networks support this high speed mobile broadband.
Of course we haven’t stopped our development on our HSPA+ portfolio since the early days, the success of innovation has led to even smaller and more power efficient modems. Today, I can share the exciting news that we power a new Panasonic smartphone device for this market with our latest HSPA+ 21Mbps modem – the M5780.
The Thor M5780 represents a further improvement of 21Mbps thin modems for smartphones in terms of size, thermal performance and cost structure which is why we believe Panasonic selected our modem to power their newest smartphone. The Thor M5780 is actually 35% smaller compared to our first generation HSPA+ modem.
I really like the design of the new Panasonic device, it’s an ultraslim smartphone with 4’3 screen powered with excellent mobile broadband capabilities!
Related to the current HSPA+ only single die U8500 NovaThor platform:
“Our high-speed Thor™ modem revenue grew more than 20 percent sequentially as new HSPA+ phones continued to ramp in the market. Also in the quarter [i.e. in Q2 CY2011] we … conducted field trials on our NovaThor™ U8500 platform with several customers. We are very pleased with our increasing progress on the NovaThor U8500, although initial volumes will be somewhat lower due to reduced demand at certain customers.
From: ST-ERICSSON REPORTS SECOND QUARTER 2011 FINANCIAL RESULTS [July 20, 2011]
NOVATHOR U8500 [ST-Ericsson, excerpted on March 12, 2012]
The best smartphone platform
The NovaThor™ U8500 is the first integrated smartphone platform to offer the latest SMP (Symmetric Multi-Processing) dual core technology in a high-performance, low-power and cost-optimized solution for multiple operating systems. The U8500 is the first mobile platform with full High-Definition 1080p progressive-scan camcorder capabilities. With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the U8500 enables a full web-browsing experience for next-generation smartphones.
FEATURES
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TECHNOLOGY
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U8500 BLOCK DIAGRAM

ST-ERICSSON NOVATHOR U8500 POWERS NEW SAMSUNG GALAXY S ADVANCE [ST-Ericsson press release, Feb 28, 2012]
New Samsung Android-powered smartphone is first from company to use ST-Ericsson NovaThor platform
Today at Mobile World Congress, ST-Ericsson, a world leader in wireless platforms and semiconductors, announced that Samsung is now a customer of the ST-Ericsson NovaThor™ platform. The new Samsung GALAXY S Advance Android-powered smartphone, announced last month, selected the ST-Ericsson NovaThor™ U8500.
“The U8500 platform’s high level of integration enables handset manufacturers to produce small, slim yet powerful smartphones – like the Samsung GALAXY S Advance,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “Samsung is known for their powerful smartphones, strong design aesthetics, and solid user experiences and we could not be more pleased that they selected ST-Ericsson as a partner.”
The NovaThor U8500 smartphone platform offers dual core technology in a low-power but high-performance solution and integrates a state of the art HSPA+ modem and application processor featuring dual-core ARM® Cortex™-A9. Using the U8500, the Samsung GALAXY S Advance smartphone features 1GHz processor speed, HSPA 14.4 connectivity, a 5-megapixel camera and a 4.0-inch Super AMOLED display.
The Samsung GALAXY S Advance is expected to be available in March in parts of Europe, Asia, China and Latin America.
Samsung offers style and power with GALAXY S Advance [Samsung Mobile press release, Jan 30, 2012]
Latest addition to Android-powered GALAXY portfolio delivers sleek curved design with Dual Core performance
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the Samsung GALAXY S Advance. Designed for those who define themselves by the phone they carry, the GALAXY S Advance strikes a balance of style, power and performance. It will be available in Russia starting from February, and then be gradually rolled out in CIS, Europe, Africa, Middle East, Southeast and Southwest Asia, Latin America and China.
“The GALAXY S Advance adds to the successful track record of the GALAXY smartphone range with a phone that combines power and style with all the versatility of Samsung’s Hub services,” said JK Shin, President of IT & Mobile Communications Division at Samsung Electronics.
Dual Core performance, curved design and Super AMOLED display
Powered by a dual core 1.0 GHz processor and HSPA 14.4 Mbps connectivity, the GALAXY S Advance has been built with power and connectivity in mind, delivering great versatility and a highly responsive user interface for easy multitasking. Application start-ups are faster with virtually no lag time, and the user experience is boosted with smoother screen transitions, faster image processing, and enhanced Web download and browsing performance.
The GALAXY S Advance’s curved glass design enhances handling of the phone and fits the user’s facial form easily and naturally. Its 4.0” Super AMOLED display provides the stunning visuals users have come to expect of Samsung GALAXY smartphones, offering unparalleled color reproduction and ensuring that photos and videos captured with the device’s 5MP camera can be enjoyed with vivid clarity.
The Samsung user experience
Running on Android Gingerbread and featuring Samsung’s TouchWiz user interface, the GALAXY S Advance enables users to stay connected through the Samsung Hubs and ChatON services. Music Hub offers a full music store experience with access to over 11 million tracks and the ability to fully personalize users’ own music catalogues. Readers Hub offers access to over 2.3 million e-books, 3,500 magazine and 200 newspaper titles; while the hugely popular Game Hub offers access to thousands of catalogued games supplemented by gamer news feeds and news.
Samsung’s cross platform communication service, ChatON connects all phone users into a single community using phone numbers instead of usernames and passwords, provides aneasy instant messaging, group chatting and sharing of content in multiple formats—images, video, voice, contacts, calendar—to make messaging simpler and more intuitive than ever.
The GALAXY S Advance also features Find My Mobile, a unique lost-phone management system that ensures secure phone data encryption in case of phone loss, and that enables users to trace their lost phone directly via the Web or even delete the device’s data remotely.
For multimedia content and more detailed information, please visit www.samsungmobilepress.com
Samsung Galaxy S Advance Product Specifications:
Network
HSPA 14.4 Mbps 850 / 900 / 1900 / 2100
EDGE / GPRS 850 / 900 / 1800 / 1900
Processor
1 GHz Dual-Core Processor
Display
4.0” WVGA (480×800) Super AMOLED display
OS
Android 2.3 (Gingerbread)
Camera
Main (Rear) : 5 Megapixel Auto Focus Camera with LED Flash
Sub (Front) : 1.3 Megapixel Camera
Video
Codec : MPEG4, H.263, H.264, WMV, DivX, VC-1
Recording / Playback : 720@30 fps
Audio
Codec : MP3, AAC, AAC+, eAAC+, WMA, AC3
Music Player with SoundAlive
3.5 mm Ear Jack, Stereo FM Radio with RDS
Value-added
Features
– Samsung TouchWiz / Samsung L!ve Panel UX
– Samsung Apps
– Samsung Kies 2.0 / Samsung Kies air / AllShare
ChatON (Downloadable via Samsung Apps)
Readers Hub (Downloadable via Samsung Apps)
Music Hub
Game Hub
*Service availability differs by region
GoogleTMMobile Services
– Android Market™, Gmail™, YouTube™, Google Maps™,
Syncing with Google Calendar™
– Polaris Office
– Find My Mobile
– A-GPS
Connectivity
Bluetooth® technology v 3.0 High Speed
USB 2.0
Wi-Fi 802.11 a / b / g / n
Sensor
Proximity, Accelerometer, Geomagnetic, Light, Gyroscope
Memory
8 / 16 GB User memory + 768 MB (RAM)
MicroSD (up to 32 GB)
Size
123.2 x 63 x 9.69 mm, 120 g
Battery
Standard battery, Li-ion 1.500 mAh
TWO NEW XPERIA SMARTPHONES FROM SONY MOBILE COMMUNICATIONS POWERED BY ST-ERICSSON NOVATHOR PLATFORM [ST-Ericsson press release, Feb 26, 2012]
Xperia P and Xperia U join growing list of smartphones that have NovaThor U8500 inside
ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today that two new phones from Sony Mobile Communications will be leveraging the ST-Ericsson NovaThor™ U8500 platform. The Xperia™ P and Xperia™ U are the first two smartphones by Sony Mobile Communications to use the NovaThor complete mobile platform solution, combining application processing, modem and connectivity.
“We have added Sony Mobile Communications to the growing list of smartphone manufacturers that have selected our NovaThor U8500 platformto power their newest smartphones,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the NovaThor U8500 enables a fast and smooth mobile web-browsing experience together with high definition multimedia creation and consumption on powerful next-generation smartphones like Xperia P and Xperia U from Sony.”
Key features for Xperia P
- 4” Reality Display with WhiteMagic technology powered by Mobile BRAVIA Engine for an ultra-bright and power efficient viewing experience.
- 1 GHzdual-core processor for super fast performance with 16GB flash storage.
- 8MP camera with unique fast capture and HD recording.
- NFC enabled with easy HDMI and DLNA connectivity to share content.
- Launches on Android platform 2.3 (Gingerbread), upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.
Key features for Xperia U
- 3.5” Reality Display powered by Mobile BRAVIA Engine.
- 1 GHzdual-core processor for super fast performance.
- 5MP camera with unique fast capture and HD recording.
- Crisp and loud listening with xLoud™ and 3D surround sound audio technology.
- Launches on Android platform 2.3 (Gingerbread), upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.
Xperia P and Xperia U will launch during the second quarter.
Notes to Editors
The NovaThor family combines advanced application processing, a high speed mobile broadband modem and a full connectivity suite in a complete platform. The NovaThor U8500 integrates a dual-core 1GHz Cortex A9 processor, an ARM Mali-400 GPU and a HSPA+ modem in a single die.
Another Sony smartphone powered by the NovaThor U8500 [ST Ericsson technology blog, March 15, 2012]
The new Xperia™ sola, announced by Sony Mobile Communications this week, is the latest addition to its portfolio of Android powered Xperia smartphones – and the latest smartphone to be powered by the ST-Ericsson NovaThor™ U8500 platform.
With its combination of a dual-core SMP processor and a high-end 3D graphics accelerator, the NovaThor U8500 enables a fast and smooth mobile web-browsing experience together with high definition multimedia creation and consumption on powerful next-generation smartphones.
The Xperia sola also features a new amazing technology called floating touch, giving people the ability to control the smartphone without even touching it. Check out the video below to check out the phone and for a brief demonstration of floating touch technology.
Sony Xperia sola is the latest Xperia smartphone, featuring the brand new amazing technology called floating touch. Floating touch gives you the ability to control the smartphone with out even touching it. Get a full browser experience where you can hover above links in your Xperia sola with floating touch, and check out the magic live wall paper reacting to floating touch.The new Xperia sola joins growing list of smartphones that have the NovaThor U8500 inside. And just last month at Mobile World Congress, we announced that the Xperia P and Xperia U also use the NovaThor U8500platform.
The Xperia sola will be available to consumers globally in black, white and red in the second quarter.
Zenithink ST-Ericsson U8500 based 3G 1024×600 Tablet [Charbax YouTube channel, March 14, 2012]
ST-ERICSSON NOVATHOR U8500 POWERS NEW TABLET FROM ONTIM [ST-Ericsson press release, Feb 27, 2012]
ST-Ericsson, a world leader in wireless platforms and semiconductors, announced today at Mobile World Congress that Ontim has selected the NovaThor U8500 platform for its newest tablet. This tablet will be the first to be commercially available based on the NovaThor U8500 platform.
“Ontim has selected the NovaThor U8500to power their newest Android-based tablet,” said Marc Cetto, senior vice president of smartphone and tablet solutions for ST-Ericsson. “ST-Ericsson’s U8500 platform integrates a state of the art HSPA+ modem and application processor featuring dual-core ARM® Cortex™ A9. As a result, the U8500 can easily power the Ontim tablet five-megapixel built-in camera and high-definition digital camcorder as well as enable a full web-browsing experience.”
“The new Ontim WP8500 tablet is the first seven-inch handheld tablet delivering an outstanding user experience and performance thanks to the NovaThor U8500,” said Bob Huo, CEO of Ontim. “We were able to bring this tablet to market quickly by working closely with ST-Ericsson engineering and the maturity of the solution.”
In addition to the U8500, the Ontim WP8500 tablet also leverages the ST-Ericsson CG2900 and CW1100 connectivity solutions.
The seven-inch Ontim WP8500 will launch with Android 4.0 (Ice Cream Sandwich). The Ontim WP8500 tablet is expected to be available in March.
http://www.advancedsubstratenews.com/2012/03/important-news-comes-out-of-recent-fd-soi-workshop/
http://semimd.com/blog/2012/03/12/st-ericsson-adopts-fd-soi-for-mobile-products/
Qualcomm decided to compete with the existing Cortex-A5/Krait-based offerings till the end of 2012
Update: Nvidia Tegra 3 under strong pressure from S4 Pro, say Taiwan makers [DIGITIMES, Dec 7, 2012]
Snapdragon S4 Pro series processors developed by Qualcomm have brought increasing competitive pressure on Nvidia’s Tegra 3 because of its superior overall performance-cost ratio, according to Taiwan-based handset supply chain makers.
Although Nvidia successfully landed orders for Google’s Nexus 7 and Microsoft’s Surface RT in 2012, with Microsoft reportedly planning to adopt Qualcomm’s platform for its next-generation Surface RT, while Tegra-based smartphones have only had average sales performance, Nvidia may find it difficult to continue achieving strong growth in 2013 like in 2012.
In 2012, Nvidia received Tegra orders for smartphones including the HTC One X, LG Electronics Optimus 4X H, ZTE Era, K-Touch Treasure V8 and Fujitsu’s devices.
Qualcomm is expected to start fierce competition against MediaTek and China-based handset chipmakers in China’s mid-range to entry-level smartphone market in the first quarter of 2013, challenging Nvidia’s plans of releasing a solution for CNY1,000 smartphones (US$160), while Qualcomm’s aggressiveness over striving orders from tablet players with its reference design, which is set to release in the first half of 2013, also places strong pressure on Nvidia, the sources noted.
With the new Snapdragon S4 class additions announced three days ago we can make the conclusion that:
– Snapdragon Cortex-A5 based S4 Play smartphones will get quadcore capability only in the first quarter of 2013, so the current S1 and further dual core S4 Play smartphones are to compete till the end of the year.
– Snapdragon Krait-based S4 Plus smartphones will have mid-range LTE (in so called World Mode form) “high-volume“ versions only in the first quarter of 2013, so the current S4 Plus smartphones and similar upcoming ones are to compete till the end of the year.
– No decision was taken for the Cortex-A5 based S4 Play TD-SCDMA smartphone market thus letting Spreadtrum and its competitors to capture the corresponding China Mobile entry market even more.
What does it mean?
For the last, Spreadtrum et al observation it means that Qualcomm cannot do anything yet but stand still as according to my Lowest H2’12 device cost SoCs from Spreadtrum will redefine the entry level smartphone and feature phone markets [July 26 – Aug 16, 2012] post (here on this blog) the entry level TD-SCDMA smartphone market is moving from sub $150 to sub $100 in the H2 2012.
For the other two observations we should first understand what has been delivered so far with Cortex-A5 and Krait based SoCs by the smartphone vendors.
The current Cortex-A5 based Snapdragon S1 UMTS and Krait based S4 Plus UMTS and World Mode SoCs from Qualcomm were adopted by global brands so far as follows:
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Source: smartphones in PDAdb.net counted for corresponding SoCs as of Sept 28, 2012
Smartphones based on the new Cortex-A5 SoCs detailed above were introduced
as shown on the chart below:
while the introduction of the new Krait-based smartphones is shown on the above chart
and it was for the UMTS & World mode S4 class Plus tier SoCs detailed below as follows
(i.e. the CDMA/UMTS S4 class Plus tier SoCs were not reflected in the above chart): ![]()
So there were no Adreno 305 based S4 class Plus tier smartphones introduced to the market yet except a single one from HTC for November timeframe, actually with Windows Phone 8. This single fact means, however, that in October and November more such smartphones could be introduced as the HTC case shows the Adreno 305 related SoCs availability for Q4 2012. So powerful by today’s market standards yet sold at mass market prices MSM8x27 based Windows Phone 8 and Android smartphones could be available on the market from November at the latest.
Similarly we can expect mid-tier WP8 and Android smartphones based on MSM8x30 SoCs to become available in October or November at prices which are between the latest premium smartphones like Samsung Galaxy S III or HTC One XL, and the new mass market yet “powerful” ones introduced at the same time. As you could see via the number of new premium models introduced so far (not less than 43 if you will add up the numbers attached to each type of new premium SoCs in the table above), the new premium category is well established already both in price and functionality.
Now the global brands could safely establish the new “mid-range” and “mass-market yet powerful” segments of the smartphone market with Qualcomm capable of delivering the new Krait and UMTS—CDMA/UMTS—World Mode technologies in greater volumes than before. With the decision of postponing the availability of the new higher end LTE (World Mode) mid-range category to the Q1 2013 Qualcomm and its global brand partners are in fact letting the market to sort out in November-December the acceptable pricing below whatever MSM8930 could bring in addition to that in Q1 2013.
Somewhat more interesting and remarkable is the case of entry level smartphones which is covered in Qualcomm’s new segmentation strategy by the S1 class Play tier (see the table above). With the decision of leaving the active formation of the new entry-level segment to competitors like MediaTek and Spreadtrum till the end of the year Qualcomm shows not only the company’s unpreparedness to compete fully in TD-SCDMA market (as was already indicated in the beginning of this post), but also a more general unpreparedness to compete with a broader China based phenomenon currently most visible via MediaTek as it was shown in my earlier:
Core post: Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 coming early 2013 in Q42012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, 2012]. Quoting from that:
… MediaTek 28 nanometer quad-core A7 smartphone chip MTK6588 launch time is expected to advance to the fourth quarter of this year from the first quarter of next year! Because the price is very competitive, only 18 to 20 dollars, not only quadcore smartphone prices in mainland China will immediately fell to less than 150 dollars following that, the company will also have the opportunity to break into [the market of ] first-tier [i.e. global brand] manufacturers such as Samsung. …
Mediatek’s biggest “backer” [in terms of stock market performance] is expected to be the launch of MT6588 (quad-core A7 [with] TD-SCDMA/WCDMA) and MT6599 (8 core of the ARM [with] LTE/TD-SCDMA/WCDMA) smartphone chips in 4th quarter [of this year] and in the next year, respectively.
… we will see in the near future more dual-core 1.7Ghz Krait-based MSM8960A [on one hand], and MSM8974 [on the other], which is same but with quad-core, rather than next to the launch of 8225Q. …
… the fastest possible production of MediaTek quad-core mobile processor chip MTK6588 will start in October this year a small amount, quantity should not be a lot, may be available only to large client proofing purposes. Rumored MediaTek MTK6588 manufacturing cost is even less than dual-core MTK6577. …
MT6588 has a 4-core CPU [Cortex-A7 (!), see on the second slide below] clocked at 1GHz [1.XGHz rather, see the included slides below], supports dual-channel at maximum 1066Mbps, has an integrated multimode modem for WCDMA [+ it is delivering HSPA+ WCDMA performance (!) vs just HSPA with MT6577/75, see the first slide below] and TD (!), that is it can support both Unicom [latest upgrade to HSPA+ service, see the news in the original post materials much below] and China Mobile 3G network, supports an up to 13 MP camera and 1080P video playback. It finally has a GPU upgrade with SGX544, doubles the resolution to 1280×800 HD level, and has 32KB L1 cache and 1MB L2 secondary cache.
Along the MT6588 there is a 28nm dual-core version, MT6583 on the MediaTek 2012 product roadmap. From the chipset parameters it is evident that MT6583 is a scaled down version of MT6588. It has 2 cores less, the camera support is 8MP, the video decoder is of 720P level, and the resolution is down to 854×480.
It is understood that MT6588 and MT6583 will be in production in the first quarter of 2013, early next year the fastest.
Qualcomm’s problems are already immense as follows from another core post of mine stating not less than The low priced, Android based smartphones of China will change the global market [Sept 10-17, 2012], from I will just include this quote:
The best smartphone based on the MediaTek MT6577 both technically and in terms of price is the MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [Sept 13, 2012], which is also the best example of the low priced, Android based smartphones of China will change the global market.
This SoC competitor is also “deadly serious” as MediaTek plans for quad-core chips in budget smartphones by early 2013 [Engadget from China Times (translated) sources, Sept 26, 2012].
Considering also the fact that Spreadtrum’s TD-SCDMA effort will meantime drive the entry level TD-SCDMA smartphone market from sub $150 to sub $100 level in the H2 2012 Qualcomm has to completely redefine its original plans for the upcoming S1 class Play tier by Q1 2013. Especially because its crucial global brand partners are embracing the new Chinese phenomenon as evidenced by the quite new Huawei Ascend G306T (Huawei T8808D) [Sept 14, 2012] example currently sold in China for $183 (Yuan 1,148). Note that here is IPS screen etc. so this is higher than the very entry level.
Note as well that Qualcomm is heavily restricted by the shortage of 28nm foundry capacity which will be lifted only by the end of the year as described in my earlier:
Core post: Qualcomm’s critical reliance on supply constrained 28nm foundry capacity [July 27, 2012]
So for Q1 2013 the company will have plenty of room for effective actions in the competitive space quite unlike this time. It will be interesting to see what happens next!
Related announcements and videos by Qualcomm:
Before the new announcement Qualcomm issued the following “image” video:
How Snapdragon processors stack up against the competition [QUALCOMMVlog YouTube channel, Sept 20, 2012]
Qualcomm Announces New Snapdragon S4 Play MSM8x25Q Processors with Quad-Core CPUs and Reference Design Counterpart for High-Volume Smartphones [Qualcomm press release, Sept 27, 2012]
— Snapdragon S4 Plus MSM8x30 Platform to Support LTE -TDD/TD-SCDMA and All Three China Operators
BEIJING – September 27, 2012 – Qualcomm Incorporated (NASDAQ: QCOM) today announced the addition of two new Snapdragon™ S4 mobile processors: the MSM8225Q and MSM8625Q. Both are members of the Snapdragon S4 Play processor tier, optimized specifically for a broad range of smartphone users seeking faster applications and better user experiences. Snapdragon S4 Play processors will now offer OEMs both dual-core and quad-core CPUs and performance for entry-level smartphones, with the more advanced version featuring higher bus bandwidth, larger screen resolution support, HD video and enhanced user experiences. Both processors will be ready for customer sampling by end of 2012 and are expected to be shipping in commercial devices in the first quarter of 2013.
The MSM8225Q and MSM8625Q processors incorporate quad-core CPUs and are the upgraded software compatible variants of the highly successful Snapdragon S4 Play MSM8225 and MSM8625 processors, which both feature dual-core CPUs and dual SIM support. The quad-core variants will support LPDDR2 memory, increasing the bus bandwidth for improved features such as 720p display and 720p video encode and decode. Snapdragon S4 Play MSM8625Q features Qualcomm’s integrated multimode UMTS/CDMA modem, and the MSM8225Q has an integrated UMTS modem. Both processors enable Wi-Fi, Bluetooth 4.0 and FM connectivity using the Qualcomm Atheros AR6005 and WCN2243 chips.
In addition, Qualcomm also announced a single platform, the Snapdragon S4 Plus MSM8930, that supports all China operators with UMTS, CDMA and TD-SCDMA. Furthermore, this single platform will support LTE -TDD and TD-SCDMA, targeting mid-tier smartphones for use in China. Announced in February 2011, this processor features dual-core CPUs and as the world’s first single-chip solution with an integrated LTE modem, it is designed to take LTE to high-volume smartphones. Snapdragon S4 Plus MSM8930 with LTE-TDD and TD-SCDMA support will be ready for customer sampling by the end of 2012 and is expected to be shipping in commercial devices by the first quarter of 2013.
Qualcomm will also be releasing Qualcomm Reference Design (QRD) versions of all three processors. The QRD program includes comprehensive handset development platforms and an ecosystem program providing access to third-party providers of tested and verified hardware and software components so customers can rapidly deliver differentiated smartphones to budget conscious consumers. The Wi-Fi, Bluetooth and FM connectivity technologies have been pre-validated and tested with the QRD platform to provide reduced time-to-market. There have been more than 50 public QRD-based product launches to date in collaboration with more than 40 OEMs, and there are 100 designs in progress, including QRD-based smartphones enabled by these new Snapdragon S4 Play and Plus processors, which are also expected to be available by the first quarter of 2013.
“Our broad portfolio of Snapdragon S4 mobile processors delivers the optimal balance of features and performance for the high-volume smartphone segment,” said Cristiano Amon, senior vice president and co-president of mobile and computing products. “By offering both dual-core and quad-core CPU versions of the Snapdragon S4 Play processor, we are providing our OEM and operating partners a competitive and differentiated platform.”
The new Snapdragon S4 Play and Plus processors are designed specifically for high-volume smartphones, and they provide device manufacturers the ability to migrate their existing Snapdragon S1-based designs to S4 dual- and quad-core CPU-based designs. This capability is particularly useful for device manufacturers looking to efficiently expand their smartphone product lines with more advanced 3G/LTE smartphone products.
This announcement coincided with a new Graphics Benchmarking [QUALCOMMVlog YouTube channel, Sept 26, 2012] published for Qualcomm’s highest Adreno 320 GPU which is also in the MSM8960 SoC of the Pro tier of the S4 class for which no smartphones were introduced yet (probably in Q1 2013 we will see them):
Along with the first “image” video the company also issued another “giving assurance” type video: Vellamo™ Mobile Benchmark Suite: Setting new standards for system-level mobile benchmarking [QUALCOMMVlog YouTube channel, Sept 20, 2012]
Here is worth to remind you about my last year’s post that Qualcomm is very close to getting the HTML5 web apps performance and feature set to rival that of native OS apps [Oct 11, 2011]. Reading that one will understand this whole Velamo effort from both technical and marketing point of view.
Now the latest Qualcomm video about the envisaged market segmentation of its offerings:
Snapdragon Overview [QUALCOMMVlog YouTube channel, Aug 30, 2012]
Qualcomm Launches Tiers for Snapdragon S4 platform [Qualcomm’s OnQ blog, June 6, 2012]
Today, Qualcomm launched distinct tiers for its Snapdragon processor platform, starting with the S4 series. The Snapdragon S4 portfolio of processors now includes four distinct tiers – Prime, Pro, Plus and Play—that will better explain the capabilities of the many chipsets within the S4 class, as well future Snapdragon processors.
You probably became acquainted with the Snapdragon processor brand through smartphones and tablets, but the road ahead for these powerful processors will scale beyond such devices. With the launch of the highly-capable Snapdragon S4, our processors are now destined to appear in new platforms like Windows 8 PCs, SmartTVs and set top boxes. The number of device form factors that can potentially benefit from Snapdragon processors’ balance of power and battery efficiency is endless. Our new system of tiers should make it easier for Qualcomm’s customers and consumers to identify the right processor and its features.
Below is a description of each tier:
Snapdragon S4 Prime designed to bring high performance applications, web browsing and connectivity to TVs and set top boxes. Processors in the S4 Prime tier include: MPQ8064.
Snapdragon S4 Pro designed to bring computing-class processors to PCs, tablets and high-end smartphones. Processors in the S4 Pro tier include: APQ8064 and MSM8960T.
Snapdragon S4 Plus covers a broad range of powerful smartphone and tabletprocessors. Processors in the S4 Plus tier include: MSM8960, APQ8060A, MSM8660A, MSM8260A, APQ8030, MSM8930, MSM8630, MSM8230, MSM8627, and MSM8227.
Snapdragon S4 Play consists of processors for high-volume smartphones. Processors in the S4 Play tier include: MSM8625 and MSM8225.
When you look at the broad range of things that Snapdragon S4 processors can do, you’re more likely than ever to be using one.
Qualcomm Brings Snapdragon S4 Processors to High Volume Smartphones and Expands Qualcomm Reference Design Development Platform and Ecosystem Program [Qualcomm press release, Dec 8, 2011]
Addition of Two New Snapdragon S4 Mobile Processors Compatible with QRD Development Platforms Brings Dual-Core Processing and Integrated 3G Connectivity to High Volume Smartphones
SAN DIEGO – December 08, 2011 – Qualcomm Incorporated (NASDAQ: QCOM) today announced two additions to its Snapdragon® S4 class of mobile processors: the MSM8625 and the MSM8225 chipsets. Both chipsets provide dual core CPUs operating up to 1 GHz, Qualcomm’s Adreno® 203 GPU and an integrated 3G modem. The MSM8625 and MSM8225 chipsets are designed to be hardware and software compatible with the MSM7x27A and MSM7x25A family of chipsets, giving device manufacturers the ability to seamlessly migrate their existing Snapdragon S1-based designs to S4 dual core-based designs. This capability is particularly useful for device manufacturers to efficiently expand their smartphone product lines with more advanced and more capable 3G smartphone products.
To further simplify and improve time-to-launch of cost effective 3G solutions for device manufacturers, Qualcomm also announced the third-generation of its Qualcomm Reference Design (QRD) ecosystem program to enable third party device manufacturers to develop differentiated high volume smartphones with lower development costs and faster time to market. The QRD ecosystem program includes a comprehensive set of software and hardware components that allows third party hardware and software vendors to have their products pre-tested and optimized for the QRD development platform. A pre-tested and optimized platform gives device manufacturers a development platform with the hardware components (memory, sensors, touch panels, cameras, displays, RF, etc.) and software applications and features (browsers, map/navigation, mail, music, instant messaging, fonts and languages, etc.) needed for basic smartphone functionality already in place. This allows device manufacturers to focus their engineering resources on developing value-added features that will help make their high-volume smartphone stand out from the competition. The QRD ecosystem program is designed to help device manufacturers developing products for regions whose networks are evolving from 2G to 3G and high volume smartphones are becoming increasingly popular.
The MSM8625 and MSM8225 chipsets will be available on Qualcomm’s third generation QRD development platform in the first half of 2012, in addition to being available as standalone chipsets. QRD development platforms based on both the MSM7x27A and MSM7x25A chipsets are currently available. Qualcomm has shipped over 100 million MSM7225 and MSM7227 chipsets, and smartphones based on these chipsets are operating on multiple carrier networks worldwide.
“Smartphones present a large business opportunity for many of our customers, which is why we have created the QRD ecosystem program to assist them with developing compelling product designs with competitive differentiation,” said Cristiano Amon, senior vice president of product management at Qualcomm. “The program combines all the elements our customers need to get a new smartphone design to launch quickly and cost effectively, from carrier-ready hardware and software to local technical support resources.”
“As Snapdragon processors power many of today’s most popular smartphones, we are working to port a variety of our core applications to the various QRD platforms,” said Chengmin Liu, senior executive vice president of Tencent, China’s largest integrated internet services provider. “This will offer our customers a strong processing solution to power our applications for future smartphone designs.”
Qualcomm Unveils New Snapdragon Mobile Processors Across All Tiers of Smartphones and Tablets [Qualcomm press release, Nov 16, 2011]
Qualcomm Incorporated (NASDAQ: QCOM) announced today the expansion of its Snapdragon S4 class of next-generation mobile processors and the enhancement of its Snapdragon S1 solutions for entry-level smartphones.
The addition of new Snapdragon S4 processors, which are aimed at lowering design, engineering and inventory costs while bringing leading-edge 3G and 4G Internet connection speeds, will allow OEMs to introduce S4-based devices with next-generation mobile architecture throughout their respective device roadmaps—from basic smartphones to high-end smartphones and tablets. The enhanced S4 processors are also optimized for use with a suite of software solutions available from Qualcomm that help enable OEMs to deliver industry-leading feature sets for multimedia, connectivity, camera, display, security, power management, browsing and natural user interface design.
The Krait CPU is the next generation of Qualcomm’s micro architecture and is purpose-built from the ground up for significant mobile performance and power management advantages leading to enhanced user experience and better battery life. The Krait CPU is an essential part of the Snapdragon S4 class of processors. Today, Qualcomm announced several new S4 chipsets, including the MSM8660A, MSM8260A, MSM8630, MSM8230, MSM8627,MSM8227, APQ8060A and APQ8030. These are additional chipsets to the previously announced MSM8960, MSM8930 and APQ8064. Snapdragon S4 MSM processors include Qualcomm’s leading-edge wireless modem technologies, including EV-DO, HSPA+, TD-SCDMA, LTE FDD, LTE TDD andWi-Fi® standards. Devices based on Snapdragon S4 processors are expected to appear in early 2012.
The Snapdragon S1 product line is driving smartphone growth in all regions, and it offers a significant opportunity for market expansion and migration to 3G. To further this trend, Qualcomm is also announcing an upgrade to four of its existing Snapdragon S1 mobile processors. The MSM7225A, MSM7625A, MSM7227A and MSM7627A have been upgraded to deliver better performance and will enable new mobile experiences for entry-level smartphone users, particularly those transitioning from 2G to 3G.
Qualcomm Announces a Bunch of Krait Based Snapdragon S4 SoCs [Anandtech, Nov 16, 2011]
…
If you want an 8960 without integrated LTE, Qualcomm has an SoC for you: the MSM8x60A. The CPU specs are the same as the 8960, just without LTE support.
Below the 8960 is the MSM8930, a dual-core Krait (up to 1.2GHz) offering with only a single LPDDR2 memory channel (up to 1066MHz data rate). The 8930 will actually use a faster GPU than the 8960, the Adreno 305, although it’ll be more memory bandwidth limited. The 8930 will also debut later than the 8960 partially due to its new GPU.
The 8930 features LTE support, but if you want a version without it there’s the new MSM8x30. Similarly, if you want a version without an integrated baseband altogether there’s the APQ8030. The ISP in the xx30 series supports 1080p video decode and up to a 13.5MP camera (down from 20MP in the xx60 SoCs).
There’s an even even more affordable S4 in the lineup: the MSM8x27. Here you get two Krait cores running at up to 1GHz, a single channel LPDDR2 interface (800MHz max data rate). Video decode is limited to 720p in the 8×27.
[* the numbering change is: MSM8270 –> MSM8x60A]…





(From L to R) JDCorps Member Yariv Nornberg, former Sec. of State Madeline Albright, Charles Ding Huawei NA President
![img_00015966-1299331302[1]](https://lazure2.files.wordpress.com/2012/10/img_00015966-12993313021.jpg?w=960)
![00221917e13e0fecacdc18[1]](https://lazure2.files.wordpress.com/2012/10/00221917e13e0fecacdc181.jpg?w=960)
![201210081830247982[2]](https://lazure2.files.wordpress.com/2012/10/2012100818302479822.jpg?w=960)








which they are going to separate from the rest as per the 

Snapdragon S4 Prime designed to bring high performance applications, web browsing and connectivity to TVs and set top boxes. Processors in the S4 Prime tier include: MPQ8064.
Snapdragon S4 Pro designed to bring computing-class processors to PCs, tablets and high-end smartphones. Processors in the S4 Pro tier include: APQ8064 and MSM8960T.
Snapdragon S4 Plus covers a broad range of powerful smartphone and tabletprocessors. Processors in the S4 Plus tier include: MSM8960, APQ8060A, MSM8660A, MSM8260A, APQ8030, MSM8930, MSM8630, MSM8230, MSM8627, and MSM8227.
Snapdragon S4 Play consists of processors for high-volume smartphones. Processors in the S4 Play tier include: MSM8625 and MSM8225.
