Update: excerpts from Intel’s CEO Presents at Annual Shareholder Meeting Conference (Transcript) [Seeking Alpha, May 17, 2013]

Andy D. Bryant – Chairman of the Board:

In his most recent role as Chief Operating Officer, Brian [Krzanich] led an organization of more than 50,000 people. This included Intel’s technology and manufacturing group, its foundry and memory businesses, its human resources and information technology groups, and its China strategy.

Brian M. Krzanich – Chief Executive Officer:

I thought I would start off our conversation this morning talking about three main topics. First, I thought I give just a brief update on our business conditions, just a quick financial look at the company, and really what it returns to shareholders.

The next topic I thought I would talk about are what is really the mega trends that are driving our industry and technology. And that really will lead into the final section, I’ll try and talk about, which is, what are our imperatives for growth as a company and what’s the response from these mega trends? So hopefully today, you’ll get a picture of a great foundation, how we see the trends driving where we’re headed, and what it takes for us to grow moving forward.

Let’s start with just where are we as a business. And as you probably saw in our earnings announcement and as we’ve been watching the company over the last couple of years, we really had a solid foundation. We had net income of over $53 billion, excuse me, net revenue of over $53 billion, 62% margin, and an operating profit of over almost $15 billion. That puts us in the top 15 of the S&P 500 for net income.

….  So this foundation, this financial picture is what we will use now to move forward and really drive additional growth. And so I’d like to transition now to what are these mega trends? Where is the industry headed? And as a result, how does that drive our imperatives for growth moving forward?

I don’t think we can start a discussion like that without first, having a quick discussion about one of the key real trends that have occurred over the last couple of years. And that’s really this ultra-mobile and move to tablets and phones that has occurred in our industry. We see that we’ve been a bit slow to move into that space, but what I want to show you today is that, we see the movement, we’re well positioned already and the base of assets that we have will allow us to really grow in this area at a much faster rate moving forward.

So let’s start with mega trend number one, which is just that, it’s about ultra-mobile. We see the is becoming more and more a connected computing environment. The people want their computing next to them. They want to carry it with them. And that really means you have to have connectivity, you have to have more power, you have to have integration, and you have to be in these new markets and new devices that are moving towards more and more connectivity, we see it. We believe we are well positioned. We have 15 phones in 22 countries already, excuse me, 12 phones in 22 countries, 15 tablets both Android and Windows, and so we’ve got a good base. We see this trend, and I’ll show you in a little bit with our imperatives, we’re well positioned to move forward.

The next one is one that I think is really driving great growth and is a great opportunity, in some place we’ve really established well, is really that the Datacenter is continuing to grow at phenomenal rates. It’s growing because of the move to cloud and tied to that connective computing environment, people want to keep more and more and have more and more access to the cloud.

And then you’re also seeing a move in the Datacenter around big data, that as all of these connective devices continue to grow, it provides a relative information that companies can now use to offer better services and better understanding of what consumers want, and that’s really what big data is about. It’s about providing answers as you increase the data rate that’s available to you. We see that, again, we believe our products and our services are well positioned for this, and we’ll talk a little bit about that in our imperatives moving forward.

And the third trend is really around the foundation of Intel. It’s around integration and innovation, and I believe this is really what Intel does best. When you look at our name and where we came from, Intel is Integrated Electronics, that’s what the name stands for and this is what we’ve always done best. This allows us to combine our silicon technology, our architecture, our software and services to really drive the SOC or the System-On-A-Chip environment to levels that nobody has seen before we believe moving forward.

It means really going out and bringing in new innovations, new technologies, new communication capabilities, bringing those into silicon and using that more as long leading edge technology to allow us to drive these in a way faster than anybody else on the planet can. So those are the three big mega trends that we see driving technology and the industry moving forward.

And what I’m going to show you now is that, we have the assets that we can apply towards these mega trends and then how those drive the imperatives for the company moving forward. Let’s first take a look at the assets. And I believe this is an asset base that any company in the world would be end user.

We have our manufacturing assets, something that’s been near and dear to my heart over the years, 4 million square feet of manufacturing clean room. We have leading edge technology. We have 22-nanometers in production, the world’s only Tri-Gate FinFET technology is our third generation of High-k Metal Gate. We’re in the final stages of development prior to production or 14-nanometers, our second generation of Tri-Gate transistors, our fourth generation of High-k Metal Gate, that’s an asset that everybody on the planet would love to have at – to apply towards those mega trends that we just talked about.

We have our architecture, which really ranges from the Xeon architecture for data center and servers all the way down to the Atom Architecture, which allows us into microservers, but into that connected computing, and what you will see is a move more and more as we go forward to continue to drive that continuum of computing capability into more and more markets. That’s really an asset, again, very few companies if any have.

And the last is to tie it all together, software and services, we’ve talked – you’ve seen our acquisition of McAfee and Wind River, we’ve built a services business. What this allows us to do is take all of those assets and apply into each one of those markets that I talked about in the mega trend. And what it allows us to do is provide more than just silicon. It allows us to provide a platform and a user experience that nobody else can, and that’s a secure and user-friendly experience that allows us to provide everything to the OEM, who wants to bring a product to market.

All of those are surrounded by the 105,000 employees that are always Intel’s greatest asset. The ability of these employees is to have, when we apply them towards these markets and these imperatives that you will see in a second here, is by far the greatest asset Intel has and we will continue to be moving forward. So I’ve shown you our base, I’ve shown you the mega trends, I’ve shown you what I believe is the greatest assets of the world to apply to those, and so let’s talk about what the imperatives are then moving forward.

The first one is to drive PC innovation. We’ve talked a bit about this. It’s the foundation of that financial picture that I showed you at the beginning. With Haswell coming out this year, it’s launching actually right now and throughout the year as the Haswell products come out, with ultrabooks, we have the greatest level of innovation in the PC in its history. You’re going to see ultrabooks, you see two in ones, which are convertibles, which are bringing that tablet and a PC together.

And with Haswell, you see the largest improvement in battery life and continuing capability that Intel has ever brought to production. So we believe that we are well positioned for what will be truly the PCs greatest time of innovation that we’ve all seen in our life.

The next imperative is that aggressively move into this ultra-mobile space. As I said at the beginning, we’re well positioned. We’re already shipping 12 phones in 22 countries. We have 15 tablets out there both windows and Android. We’ve got products that are specifically designed for this ultra-mobile space that have been in the works for a couple of years, now you saw the Silvermont announcement [SEE SECTION 6. ON ‘Low-Power, High-Performance Silvermont Microarchitecture’ IN THE DETAILS PART BELOW] earlier this week.

You are going to see, you see the Bay Trail will come out in the fourth quarter, which is really a product targeted towards tablets and low-power CRAM [C-RAN: Cloud Radio Access Network] cells and convertible devices. You can see Merrifield, which is our next generation phone device. And just as important is our LTE technology, which is critical for that second part of connecting computing, which is the communication. We have data-based LTE coming out this summer, and we have multi-mode LTE, which allows voice, data, and voice over data at the end of this year, and that really opens up all the rest to the markets to our phones and our connected devices.

So we believe we’re well positioned. We’ve made the move, but we believe also that our architecture and the moves we’ve made allow us to move even quicker into this market down moving forward.

The third one again tied to the trends I showed you at the beginning is to accelerate growth in the Datacenter. We have a great position in the Datacenter already. We believe that real trends like big data, movement to the cloud, software to find networks, all of those things allow for phenomenal growth in this space, and we believe our product line is well positioned to let us lead there.

We have the Haswell, which I talked about, our second generation of 22-nanometer architecture, we’ll be shipping Xeon level or server level class product in mid-2013. We have Avoton, which is Atom from microservers. We’ll be the first to this microserver trend. You hear a lot about it. You hear a lot of people talking about it. You should know that Intel was first to this space. We didn’t wait for it to be created. We’re going to go move that space.

We’re going to go define that microserver space, and we have Rangeley, which is product for network in comps infrastructure, which really allows us to move into the other sides of the Datacenter, where communications and that networking infrastructure occur. So those products combined, we believe we are well positioned to accelerate this growth into the Datacenter.

And then lastly, is to continue our silicon leadership, talked early on about 22-nanometers, the first technology to bring out the target transistor, but more importantly as we have a roadmap of Morris Law that continues, that we see us growing further in along the Morris Law transitions. We have 14-nanometer in its final stages of development, ready for production at the end of this year and moving into next year.

We understand what is beyond 14-nanometers for Morris Law. That silicon leadership allows us to drive the innovation in every one of these other areas and really bring it together in tri-sector of cost, battery, and performance that allows us to bring products to anyone of these markets that’s required.

So to bring this to closure, as my – this is my first presentation as CEO I guess. I’ve shown you that we have a great basis from which to grow on, but financially the company is sound in a very strong position. I’ve shown you that, we understand the mega trends and then we understand exactly how the market is moving into these data center areas, the connected computing and ultra-mobility, and I try to show you we have laid out the imperatives and assets to really allow these as to move into these new areas.

And so with that, I would just like to bring this to closure to show you that, I believe we’re well positioned. I believe that we have the best position in Intel’s history and a long last while to grow into these areas, and we really look forward to the coming years.

And with that, I would like to call back up Andy and Renée for Q&A.

Q: Question one, it has been two years since we purchased McAfee. How has McAfee contributed to the bottom line? What is the long-term plan with this company?

A: from Renée James – President
When McAfee and the acquisition of McAfee is hot of a broader strategy that we’ve had to increase the overall security not only of our products, but as we move into cloud-based computing, and into ultra-mobility that Brian talked about. We believe that one of the opportunities faces for Intel is to provide a more secure solution, more secure platforms around your data, around the devices that we build, and around your own personal identity and privacy.

So McAfee is one of many assets that we have acquired, they have been doing a very good job, and you may have read that we’ve added two McAfee over the course of the last two years. We’ve recently announced a week ago that we made an additional acquisition, which was always part of our strategy to grow what McAfee offered around the network and the cloud, and we continued to evolve their product line and this week we made an announcement around a personal identity and data security products for consumers that is bundled with our new platforms. So we’re very happy with them. It is part of a much broader strategy that’s consistent with what Brian just talked about, and we should look for more in that area.

Q: Over the last decade, our stock has been flat. It’s more or less tracked Microsoft has underperformed S&P 500 compared to QUALCOMM. QUALCOMM is up 300%; Apple, up 6,000%. QUALCOMM, for example, is now worth as much as Intel. Apple and QUALCOMM focus on communication products and mobile products, whereas we mostly use the market.

What’s worse is that we have the huge manufacturing capability that you talked about, maybe 3.5-year lead on competitors. So if weren’t just now coming out with Haswell, sophomore products et cetera, our design side of the house must be behind by 3.5 years or so, and that’s not good, because now we’re in catchup mode, and that’s risky. And this isn’t the first time in the last dozen years I missed the industry trend. So I’m very concerned about the product design side of the house. This company has been very focused on manufacturing from pub noise aren’t down, the microprocessor, the 4004 was afterthought.

The products mattered to this company. So I’m wondering if you think that the Board, the top management and the comp packages focus on product development well enough and if you’ve seen any improvements in last few years to improve the effectiveness of product design likely to be true?

A: from Brian M. Krzanich – Chief Executive Officer
So I started my presentation with an acknowledgment that we were slow to the mobile market. And I wanted to do that purposely to let the shareholders know we saw, but they were moving much more aggressively now moving forward, and we believe we have the right products. What we have to do is really make some decisions around; you see we bought assets to allow us to get into the LTE space. We’ve made transitions in what we design for Atom, and we’ve looked at how do we design our silicon technologies to allow integration of those, because COMs and the CPU are a little bit different in the silicon technologies they require.

So we do believe we are positioned well moving forward. But you are asking a more fundamental question about how do we see market trends and how do we really make sure that we understand how the market is moving. And actually we spent a lot of time with the board over the last several months, partly in just the normal discussions with the board, and partly in this process of selection. And both Renée and I talked about how we’re going to build a much more outward sensing environment for Intel, so that we understand where our architecture needs to move first.

We actually understand that integration is occurring more and more, that it’s important more about integration than almost anything else right now, and that’s really how these new devices are occurring. We have plans to build a structure that allows us to have consultants and people from the outside to help us look at these trends and look at our architectural choices and make sure we’re making the right decisions. And we’re trying to build a much closer relationship with our customers, so that we understand where they want to go. We spent, actually Renée and I over the last week, a lot of time with and they are all showing us here is where the market is moving and here is where we need Intel to move.

We are going to make adjustments in our architecture, and our product choices to align to those much, much closure moving forward. So we do believe, we see what you’re talking about how we made those choices, but we believe we’ve made the right decisions and we have the right process moving forward to make sure, I wish they are aligned.

Q: … question is about the Software and Services Group as compared to the PC Client Group. The Software and Services is certainly expected to grow and I’m particularly interested in the gross margin contribution not just today, I’m interested in your vision three to five years from now, how you see the gross margin contribution of the Software Group, comparing and either increasing or decreasing relative to the PCCG Group?

A: from Renée James – President
The Software and Services Group as you know is a new reportable segment in the last several years for us. Software business, in general, are good opportunities for growth and once that are aligned with the market segments that we’re going to provide products into or provide products into today is a good opportunity for us to enhance our offering to our customers.

In general, we have a very, very good business. Brian talked about the margin profile business we have today. The businesses that we are pursuing in Software and Services are equally good opportunities, and we expect that those businesses will continue to contribute as software companies do in the market and about the same way that they do in the market today.

Q: For the first time as a shareholder of Intel, I’m kind of wondering and curious about and look forward a decade from now, and here is a context to the question.

The CapEx spending has more than doubled in the last two years. R&D has gone up by 53%, you are making a really significant investment in the future that you talked about CEO Brian, okay. And you’ve made a transition over the FinFET, last week as preparation for the meeting, I looked at the ITRS road map and about 2020, it indicates that gate lines would be running around 10-nanometers.

When I look realistically of that, the question I have is one, what device architecture would you be using there more than likely? And number two, isn’t it time for a transition, an inflection point as Andy might have said to either switching photons or quantum computing or something else. So maybe part of the question is directed towards you Brian, and the other part could we possibly hear from your CTO or Head of TD?

A: from Brian M. Krzanich – Chief Executive Officer
I’ll start. It was a pretty long question, so I’m going to see if I can get most of your points. Your first point was CapEx has gone up, we’re spending a lot more on technology and is there a time for a transition in that technology, and I would tell you that we are the – we typically have about a 10-year view of Moore’s Law and we’ve always had a 10-year view. If you went back 10 years ago, we had a 10-year view. If you went back five years ago, we have a 10-year view, that’s about as far out as you can see, and we believe that we have the right architectures to continue to grow Moore’s Law in a silicon environment for at least that period of time.

That’s not to say we don’t have efforts in photonics, we actually have efforts in photonics and we’re going to bring products to markets in photonics, more about switching in the datacenter [SEE SECTION 7. ON ‘PHOTONIC ARCHITECTURES’ IN THE DETAILS PART BELOW], but the fundamental silicon technology and our ability to continue to drive it beyond 10 nanometers, to be honest with you, we plan to be on 10 nanometers much earlier than 2020, I can tell you that, is we believe sound and fundamental and it’s why we made investments you saw us make an investment in ASML last year for almost $4 billion in total. That was really to drive EV technology for lithography to allow to keep pushing well below 10 nanometers from the Moore’s Law standpoint. So we think we are pretty well positioned to keep moving at least for the next decade in the current technologies. I don’t know if Bill…

A: from William M. Holt – Executive Vice President
General Manager, Technology and Manufacturing Group [“semiconductor CTO”]

But if you look back at the last three or four generation each one has come with a substantial innovation or change, there is no simple scaling in our business anymore. And that will continue, and so each time we plan to advance the technology, we have to make changes relative to photonics and our quantum computing. We do have – Brian said, have efforts in those, but those are clearly not something that are anytime in the near horizon. There is lots of interesting work going on there, but none of it really is practical to turn into a real computing devices.

Q: How do you expect the foundry market to impact margins short and long-term?

A: from Brian M. Krzanich – Chief Executive Officer
So I think Stacy has talked in some of the earnings calls that we currently see margins to be in the range looking forward to 55% to, I believe, 65% was the range she gave. Those were inclusive of our foundry business. So I would tell you that we’ve already built the foundry growth into our current projections for margin, and we actually believe we are being selective, we’re not going into the general foundry business, we’re not opening up to anybody. We’re really looking for partners that can utilize and make it take advantage of our leading edge silicon and that’s why we are able to stay in that range we believe moving forward.

Q: I agree with the President’s vision of future is the customer interface and have LTE and good processing that all make sense. [SEE ‘TRANSPARENT COMPUTING’ AS THE OVERALL VISION, AND PERCEPTUAL COMPUTING AS AN ADDITIONAL ONE IN THE BELOW DETAILS, PARTICULARLY SECTIONS 5.+8. AND SECTION 4. RESPECTIVELY.] I would rather usher with these executions. If you look at the mobile world right now the ARMs Holdings, they have 95% of the market share. I understand Intel has 1,000, I think 1,000 researchers I think they are doing purely basic research.

And how come interference see this mobile way coming and that the ARM Holdings taking maybe 5% market share. On top of that, Microsoft going to RT, it’s high this Windows RT, which are ARM Holding and HP just announced a new tablet with NVIDIA tablet processor, also based on ARM. So everybody is trying to take the CPU share away from you. And I understand Intel is having this Haswell should coming out in June, some questions, are you confident this Haswell can hold ARMs Holding back?

A: from Brian M. Krzanich – Chief Executive Officer

First, I’d say, in my presentation I talked about the fact that yes, we missed it. We were slow to tablets and some of the mobile computing. We do believe we have a good base right, 12 phones, 20 countries, 15 tablets, Android and Windows 8, it gets important that we’ve looked at both of those, and then we have these products moving forward. I would tell you that it’s more than just Haswell.

Haswell is a key product. It’s going to extend quorum much further on both ends from a high performance Xeon space to the low power space. You are going to see single digit power levels on a core product, which will allow it move into very mobile spaces, but that alone would not go beat ARM or go beat the competition into those spaces you talked about. What you really have to do is extend into that Atom space as well, and that’s where you see products like Clover Trail and Clover Trail+ today, Silvermont [SEE SECTION 6. ON ‘Low-Power, High-Performance Silvermont Microarchitecture’ IN THE DETAILS PART BELOW] and then moving into the rest of this year you see, Bay Trail.

Bay Trail will be one of the biggest advances we made in Atom that allows us to move into the mobile space much stronger.

And then thirdly, with the assets we purchased a few years back, which was the Infineon mobile group, which gave us the comp side of this. And I told you that we have comps’ LTE data in the middle of this summer and multimode at the end of this year. We’ll actually be the next meeting person in LTE space and that’s critical to get into those markets. You don’t want to have to dependent on others to provide that comp and then as we move into next year, you’ll see us integrating that, which we believe allow us to move back on to that leading edge. So stitch back to that, do we have a good product roadmap to allow us to go, win share in that space, we believe we do.

Next question is do we have a good ability to view that space moving forward because whatever it is today won’t be what it is five years from now, and that’s what Renée and I are committed to go, put in together because we absolutely believe this connected computing will continue to move down and we’ll continue on the products going forward.

End of [May 17, 2013] update

Intel Chairman Interview on New Intel CEO Brian Krzanich [SBARTSTV YouTube channel, May 2, 2013] 

Intel’s CEO Pick Is Predictable, but Not Its No. 2 [The Wall Street Journal, May 2, 2013]

The selection of Mr. Krzanich, who is 52 and joined Intel in 1982, suggests that Intel will continue to try to use its manufacturing muscle to play a broader role in mobile chips.

But he said that the board was mainly convinced by a new strategy—devised with Ms. James—to help take Intel chips into new devices.

“That is absolutely what won them the job,” said Andy Bryant, the Intel chairman and former finance chief who led the search. “Brian and Renee delivered a strategy for Intel that is pretty dramatic.”

…

While Mr. Krzanich doesn’t expect the “full strategy” to become visible until later this year, he said it would help move Intel chips beyond computers and mobile devices into more novel fields, including wearable technology.

The strategy “went from the very low end of computing to the very top end of computing,” Mr. Bryant said.

…

Intel directors met last weekend for a final round of interviews and then vote on Mr. Krzanich’s selection, the person close to the situation said.

On Tuesday, Mr. Krzanich suggested to Mr. Bryant the appointment of Ms. James, which the board approved Wednesday, the Intel spokesman said.

Mr. Bryant, who is 63 years old, said he has helped mentor both executives and agreed to stay on in his position for an indefinite period to help them in their new roles.

What already available from recently accepted by Intel board strategy is detailed in the below sections of this post, namely:

1. Intel® XDK (cross platform development kit) with the Intel® Cloud Services Platform (CSP)
2. Porting native code into HTML5 JavaScript
3. Parallel JavaScript (the River Trail project)
4. Perceptual Computing
5. HTML5 and transparent computing
6. Low-Power, High-Performance Silvermont Microarchitecture
7. Photonic achitectures to drive the future of computing
8. The two-person Executive Office and Intel’s transparent computing strategy as presented so far

I am quite impressed with all of those pieces, just to give my conclusion ahead.

There is, however, a huge challenge for the management as the new two-person Executive Office of Brian M. Krzanich as CEO and Renée J. James as president is to lead the company:
– out of Intel’s biggest flop: at least 3-month delay in delivering the power management solution for its first tablet SoC [‘Experiencing the Cloud’, Dec 20, 2012]
– then Saving Intel: next-gen Intel ultrabooks for enterprise and professional markets from $500; next-gen Intel notebooks, other value devices and tablets for entry level computing and consumer markets from $300 [‘Experiencing the Cloud’, April 17, 2013] in short-term
– also capitalising on Intel Media: 10-20 year leap in television this year [‘Experiencing the Cloud’, Feb 16, 2013] as a huge mid-term opportunity (with Windows Azure Media Services OR Intel & Microsoft going together in the consumer space (again)? [‘Experiencing the Cloud’, Feb 17, 2013] or not)
– as well as further strengthening its position in the Software defined server without Microsoft: HP Moonshot [‘Experiencing the Cloud’, April 10, 2013] effort
– but first and foremost proving that the Urgent search for an Intel savior [‘Experiencing the Cloud’, Nov 21 – Dec 11, 2012] did indeed end with this decision by the Intel board
– for which the litmus test is the company success against the phenomenon of the $99 Android 4.0.3 7” IPS tablet with an Allwinner SoC capable of 2160p Quad HD and built-in HDMI–another inflection point, from China again [‘Experiencing the Cloud’, Dec 3, 2012] which is based on The future of the semiconductor IP ecosystem [‘Experiencing the Cloud’, Dec 13, 2012] being a more and more viable alternative to the closed Intel system of design and manufacturing.

Indeed, Intel completely missed the huge opportunities presented by the explosion in the mobile computing end of the market during the last 3 years resulting in entry level smartphone prices as low as $72+, only 77% higher than Intel’s latest available in products Atom Z2760 processor chip for smartphones and tablets at $41, and 71% lower than Intel’s latest available Core™ i3-3229Y processor chip for lowest power consumption ultrabooks at $250, so by now Intel’s whole business model is in jeopardy:
despite sufficiently early warnings by:
More information: Apple’s Consumer Computing System: 5 years of “revolutionary” iPhone and “magical” iPad[‘Experiencing the Cloud’, July 9, 2012]:
1. Overall picture at the moment
2. Current iPhone and iPad products
3. Earlier products
4. iCloud
5. iTunes
6. App Store

Let’s see now in detail how the Intel Board decision could be the right one based on deep analysis of the available information so far:

---

1. Intel® XDK (cross platform development kit) with the Intel® Cloud Services Platform (CSP)

The Intel® XDK (cross platform development kit) can be used to create applications using HTML5 and web services. One such set of services are the Intel® Cloud Services Platform (CSP). The Intel® XDK  supports the full spectrum of HTML5 mobile development strategies, including:

• Classic Web Apps – No device interface, no on-device caching (only works online)
• Mobile Web Apps – HTML5 Caching (works online/offline), some device interface (GPS, Accelerometer)
• Hybrid Native Apps – Full device interface, identical to native apps

Each of these strategies has pros and cons – Intel makes it easy to develop using HTML5 and JavaScript, regardless of the precise deployment strategy you choose. Intel’s App Dev Center makes it easy to build and manage deployments to all popular app stores.

With the Intel® XDK, developers really can “write it once, deploy to many.” Currently build for iOS Tablets, iOS Smartphones, Android Tablets, Android Smartphones, Google Play Store, Amazon App Store, Mozilla App Store, Facebook App Center, and the Google Chrome store.

Intel® HTML5 XDK Demo [intelswnetwork YouTube channel, March 25, 2013]

More information:
– Create World Class HTML5 Apps & Web Apps with the XDK [Intel’s App Learning Center, March 1, 2013]
– The XDK turbocharges PhoneGap [Intel’s App Learning Center, March 1, 2013]
– Developing Applications for Multiple Devices [Intel HTML5 development documentation, March 15, 2013]

It is likely that any of your apps fall into one of two broad categories. The first category of apps includes fixed position apps, like a game or interactive app where the layout is fixed and all the assets are placed in a static position. The second app category is a dynamic layout app, like an RSS reader or similar app where you may have content that is in a long list and viewing a specific item just shows a scrolling view to acommodate varying content size. For the second category, positioning and scrolling can usually be handled by simple CSS. Setting your div and body widths to “width=100%” instead of “width=768px” is  an example of an approach that should help you use the entire screen regardless of resolution and aspect ratio.

The first category is a lot more complicated and we have added some functions to help you deal with this issue. It should be noted that there is no magic “silver bullet” solution. However, if you design your app with certain things in mind and have a plan for other resolutions, we can take care of some complicated calculations and make sure things are scaled for the best user experience possible.

Before we explain how to use our functions to help with these issues, let’s look at some real devices and their resolutions to get a clearer picture of the issues.

…

Conclusion

Scaling a single codebase for use on multiple devices and resolutions is a formidable challenge, particularly if your app is in the category of apps that are fixed position apps rather than an app that uses a dynamic layout. By designing your app’s layout for the smallest screen ratio expected, you can rely on us to help by performing proper scaling and letting you know the new virtual available screen size. From there you can easily pad your app’s background or reset your application’s world bounds to adapt to different screens on the fly.

For more information, documentation is available at http://www.html5devsoftware.intel.com/documentation. Please email html5tools@intel.com with any questions or post on our forums at http://forums.html5dev-software.intel.com .

App Game Interfaces is a JavaScript execution environment that includes a minimal DOM, primarily to provide access to a partial implementation of HTML5 canvas that is optimized for the Apple iOS and Google Android platforms. The App Game Interfaces augment the Canvas object with multi-channel sound, accelerated physics, and accelerated canvas to provide more realistic modeling and smoother gameplay, more like native capabilities and performance – with HTML5!

The Intel® HTML5 Game Development Experience at GDC 2013 [intelswnetwork YouTube channel, April 5, 2013]

More information:
– HTML5 and Mobile are the Future of Gaming [Intel’s App Learning Center, March 1, 2013]
– Graphics Acceleration for HTML5 and Java Script Engine JIT Optimization for Mobile Devices [Intel Developer Zone article, Jan 4, 2013]
– Convert an App Using HTML5 Canvas to Use App Game Interfaces [Intel HTML5 development documentation, March 4, 2013]
– Application Game Interfaces [Intel HTML5 development Readme, March 1, 2013]

App Game Interfaces uses:

1. Ejecta - Dominic Szablewski - MIT X11 license 
(http://opensource.org/licenses/MIT)
2. Box2D - Erin Catto - Box2D License
3. JavaScriptCore - The WebKit Open Source Project - GNU LGPL 2.1 
(http://opensource.org/licenses/LGPL-2.1)
4. V8 JavaScript Engine - Google - New BSD license 
(http://opensource.org/licenses/BSD-3-Clause)
5. IJG JPEG - Independent JPEG Group – None 
(http://www.ijg.org/files/README)
6. libpng - PNG Development Group - zlib/libpng License 
(http://opensource.org/licenses/Zlib)
7. FreeType - The FreeType Project - The FreeType License 
(http://git.savannah.gnu.org/cgit/freetype/freetype2.git/tree/docs/FTL.TXT)
8. v8 build script - Appcelerator Inc - Apache License 2.0 
(http://www.apache.org/licenses/LICENSE-2.0)

The Intel Cloud Services Platform beta provides a set of identity-based services designed for rich interoperability and seamless experiences that cut across devices, operating systems, and platforms. The initial set of services accessed via RESTful APIs provide key capabilities such as identity, location, and context to developers for use in server, desktop, and mobile applications aimed at both consumers and businesses.

For more information, please visit the Intel Cloud Services Platform beta.

Intel® Developer Zone Cloud Services Platform [intelswnetwork YouTube channel, March 26, 2013]

Plucky rebels: Being agile in an un-agile place – Peter Biddle at TED@Intel [TEDInstitute YouTube channel, published May 6, 2013, filmed March 2013]

Intel® Cloud Services Platform Demo at GDC 2013 [intelswnetwork YouTube channel, April 5, 2013]

Intel® Cloud Services Platform [CSP] Technical Overview [intelswnetwork YouTube channel, May 3, 2013]

More information:
– Intel® Cloud Services Platform Overview (video by Norman Chou on Intel Developer Zone, March 19, 2013)
– Intel® Cloud Service Platform beta Overview (presentation by Norman Chou on GSMA OneAPI Developer Day, Feb 26, 2013), see the GSMA page as well

Build apps that seamlessly span devices, operating systems, and platforms.

Learn how you can easily build apps with this collection of identity-based, affiliated services.  Services available include Intel Identity Services, Location Based Services, Context Services and Commerce Services.  This session will cover the RESTful APIs available for each service, walk you through the easy sign up process and answer your questions.  Want to know more?  Visit http://software.intel.com/en-us/cloud-services-platform.

2. Porting native code into HTML5 JavaScript

Currently porting native iOS code to HTML5 is supported but via an abstract format which potentially will allow portinf from other OS code in the futures as well:

This app porting relies (or would soon rely, see later) on App Framework (formerly jqMobi) as the “definitive JS library for HTML5 app development” for which Intel is stating:

Create the mobile apps you want with the tools you are comfortable with. Build hybrid mobile apps and web apps using the App Framework and App UI Library, a jQuery-compatible framework that gives you developers all the UX you want in a tight, fast package.

The Intel® HTML5 App Porter Tool Demo at GDC 2013 [intelswnetwork YouTube channel, April 5, 2013]

More information: Intel HTML5 Porter Tool Introduction for Android Developer [Intel Developer Zone blog post, April 5, 2013] which presents the tool as:

and adds the following important information (note here that instead of App Framework/jqMobi that version relies on the less suitable jQuery Mobile):

The next release is expected to have better integration with Intel® XDK (Intel’s HTML5 cross platform development kit) and have more iOS API coverage in terms of planned features.

2. Porting translated application to different OSs

A translated HTML5 project has a jsproj file for Visual Studio 2012 JavaScript project in Windows Store  apps which you are able to open on Windows* 8 in order to run in case of successfully translated application (100% translated API) or continue development in case of placeholders in the code.

While in the associated Technical Reference – Intel® HTML5 App Porter Tool – BETA [Intel Developer Zone article, Jan 17, 2013] you will find all the relevant additional details, from which it is important to add here the following section:

About target HTML5 APIs and libraries

The Intel® HTML5 App Porter Tool – BETA both translates the syntax and semantics of the source language (Objective-C*) into JavaScript and maps the iOS* SDK API calls into an equivalent functionality in HTML5. In order to map iOS* API types and calls into HTML5, we use the following libraries and APIs:

• 
  

  The standard HTML5 API: The tool maps iOS* types and calls into plain standard objects and functions of HTML5 API as its main target. Most notably, considerable portions of supported Foundation framework APIs are mapped directly into standard HTML5. When that is not possible, the tool provides a small adaptation layer as part of its library.

• The jQuery Mobile library: Most of the UIKit widgets are mapped jQuery Mobile widgets or a composite of them and standard HTML5 markup. Layouts from XIB files are also mapped to jQuery Mobile widgets or other standard HTML5 markup.
• 
  

  The Intel® HTML5 App Porter Tool – BETA library: This is a ‘thin-layer’ library build on top of jQuery Mobile and HTML5 APIs and implements functionality that is no directly available in those libraries, including Controller objects, Delegates, and logic to encapsulate jQuery Mobile widgets. The library provides a facade very similar to the original APIs that should be familiar to iOS* developers. This library is distributed with the tool and included as part of the translated code in the lib folder.

You should expect that future versions of the tool will incrementally add more support for API mapping, based on further statistical analysis and user feedback.

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3. Parallel JavaScript (the River Trail project)

RiverTrail Wiki [on GitHub edited by Stephan Herhut, April 2313, 2013 version] [April 23]

Background

The goal of Intel Lab’s River Trail project is to enable data-parallelism in web applications. In a world where the web browser is the user’s window into computing, browser applications must leverage all available computing resources to provide the best possible user experience. Today web applications do not take full advantage of parallel client hardware due to the lack of appropriate programming models. River Trail puts the parallel compute power of client’s hardware into the hands of the web developer while staying within the safe and secure boundaries of the familiar JavaScript programming paradigm. River Trail gently extends JavaScript with simple deterministic data-parallel constructs that are translated at runtime into a low-level hardware abstraction layer. By leveraging multiple CPU cores and vector instructions, River Trail achieves significant speedup over sequential JavaScript.

Getting Started

To get a feeling for the programming model and experiment with the API, take a look at our interactive River Trail shell. The shell runs in any current version of Firefox, Chrome and Safari. If you are using Firefox and have installed the River Trail extension (see below on how to), your code will be executed in parallel. If you are using other browsers or have not installed the extension for Firefox, the shell will use a sequential library implementation and you won’t see any speedup.

You need to install our Firefox extension to use our prototype compiler that enables execution of River Trail on parallel hardware. You can download a prebuilt version for Firefox 20.x [April 23] running on Windows and MacOS (older versions for older browsers can be found here). We no longer provide a prebuilt Linux version. However, you can easily build it yourself. We have written a README that explains the process. If you are running Firefox on Windows or Linux, you additionally need to install Intel’s OpenCL SDK (Please note the SDK’s hardware requirements.).

…

River Trail – Parallel Computing in JavaScript [by Stephan Herhut from Intel Labs, delivered on April 2, 2012 at JSConf 2012, published on JSConf EU YouTube channel on Jan 20, 2013]

River Trail Demos at IDF 2012 [intelswnetwork YouTube channel, Sept 24, 2012]

More information:
– River Trail – Parallel Programming in JavaScript [Stephan Herhut on InfoQ, March 29, 2013] a collection which is based on his latest recorded presentation (embedded there) that was delivered at Strange Loop 2012 on Sept 24, 2012 (you can follow his Twitter for further information)
– River Trail: Bringing Parallel JavaScript* to the Web [Intel Developer Zone article by Stephan Herhut, Oct 17, 2012]
– Tour de Blocks: Preview the Benefits of Parallel JavaScript* Technology by Intel Labs [Intel Developer Zone article by Stephan Herhut, Oct 17, 2012]
– Parallel JS Lands [Baby Steps blog by Niko Matsakis at Mozilla, March 20, 2013], see all of his posts in PJs category since January 2009, particularly ‘A Tour of the Parallel JS Implementation’ Part 1 [March 20] and Part 2 [April 4], while from the announcement:

The first version of our work on ParallelJS has just been promoted to mozilla-central and thus will soon be appearing in a Nightly Firefox build near you. … Once Nightly builds are available, users will be able to run what is essentially a “first draft” of Parallel JS. The code that will be landing first is not really ready for general use yet. It supports a limited set of JavaScript and there is no good feedback mechanism to tell you whether you got parallel execution and, if not, why not. Moreover, it is not heavily optimized, and the performance can be uneven. Sometimes we see linear speedups and zero overhead, but in other cases the overhead can be substantial, meaning that it takes several cores to gain from parallelism. …

…

Looking at the medium term, the main focus is on ensuring that there is a large, usable subset of JavaScript that can be reliably parallelized. Moreover, there should be a good feedback mechanism to tell you when you are not getting parallel execution and why not.

…

The code we are landing now is a very significant step in that direction, though there is a long road ahead.

I want to see a day where there are a variety of parallel APIs for a variety of situations. I want to see a day where you can write arbitrary JS and know that it will parallelize and run efficiently across all browsers.

– Parallel javascript (River Trail) combine is not a function [Stack Overflow, April 16-25, 2013] from which it is important to include Stephan Herhut’s answer:

There are actually two APIs:

1. the River Trail API as described in the GitHub prototype documentation

2. the Parallel JavaScript API described in the ECMAScript proposal

The two differ slightly, one difference being that the ECMAScript proposal no longer has a combine method but uses a flavor of map that offers the same functionality. Another difference is that the GitHub prototype uses index vectors whereas the proposal version uses multiple scalar indices. Your example, for the prototype, would be written as

var par_A = new ParallelArray([3,3], function(iv) {return iv[1]}); par_A.combine(2, function(i) {return this.get(i) + 1} );

In the proposal version, you instead would need to write

var par_A = new ParallelArray([3,3], function(i,j) {return j}); par_A.map(2, function(e, i) { return this.get(i) + 1; });

Unfortunately, multi-dimensional map is not yet implemented in Firefox, yet. You can watch bug 862897 on Mozilla’s bug tracker for progress on that front.

Although we believe that the API in the proposal is the overall nicer design, we cannot implement that API in the prototype for technical reasons. So, instead of evolving the prototype half way, we have decided to keep its API stable.

One important thing to note: the web console in Firefox seems to always use the builtin version of ParallelArray and not the one used by a particular website. As a result, if you want to play with the GitHub prototype, you best use the interactive shell from our GitHub website.

Hope this clears up the confusion.

---

4. Perceptual Computing

Intel is supporting developers interested in adding perceptual computing to their apps with theIntel® Perceptual Computing SDK 2013 Beta. This allows developers to use perceptual computing to create immersive applications that incorporate close-range hand and finger tracking, speech recognition, facial analysis, and 2D/3D object tracking on 2nd and 3rd generation Intel® Core™ processor-powered Ultrabook devices and PCs. Intel has also released the Creative Interactive Gesture Camera as part of the SDK, which allows developers to create the next generation of natural, immersive, innovative software applications on Intel Core processor-powered Ultrabook devices, laptops, and PCs.

How to drive experience with perceptual computing – Achin Bhowmik at TED@Intel [TEDInstitute YouTube channel, published May 6, 2013, filmed March 2013]

Head Coupled Perspective with the Intel® Perceptual Computing SDK [intelswnetwork YouTube channel, March 25, 2013]

Perceptual Computing Challenge Phase 1 Trailer [IntelPerceptual YouTube channel, March 28, 2013]

More information:
– GDC 2013: Perceptual Computing, HTML5, Havok, and More [Intel Developer Zone blog post, April 2, 2013]
– Introducing the Intel® Perceptual Computing SDK 2013 [Intel Developer Zone blog post, April 5, 2013]
– Perceptual Computing: Ten Top Resources for Developers [Intel Developer Zone blog post, Jan 4, 2013]

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5. HTML5 and transparent computing

Why Intel Loves HTML5 [intelswnetwork YouTube channel, Dec 20, 2012]

App Development Without Boundaries [Intel Software Adrenaline article, April 1, 2013]

HTML5 Reaches More Devices and More Users, More Effectively

There are a lot of reasons to like HTML5.  It’s advanced.  It’s open.  It’s everywhere.  And, it’s versatile.

But Intel loves HTML5 because our vision for the future is a world where developers can create amazing cross-platform experiences that flow freely from device to device, and screen to screen—a world where apps can reach more customers and get to market faster, without boundaries.

HTML5 helps make that world possible.

…

Many Devices, One Platform [Intel Software Adrenaline article, Dec 11, 2012]

The Three Design Pillars of Transparent Computing

Welcome to the new, transparent future, where users expect software apps to work equally well no matter what device they run on, whether on an Ultrabook™ device or an Android* phone, a netbook or a tablet. This is the concept of transparent computing: with the assumed level of mobility expected, today’s consumers demand seamless transitions for a single app on multiple platforms. Developers must deliver code that works just about everywhere, with standard usability, and with strong security measures.

It’s a tall order, but help is available. As long as teams understand some of the simple design considerations and usability frameworks, which are outlined in this article, they can expand their app appeal across many profitable niches and embrace transparent computing.

There are three key design principles that comprise the transparent computing development model:

• Cross-platform support

• Standard usability themes

• Enhanced security features

If developers can think in these broad strokes and plan accordingly, the enhanced effect of multiple platform revenues and word-of-mouth marketing can result in the income streams that your entire app portfolio will appreciate.

…

More information:
– Transparent Computing: One Platform to Develop Them All [Intel Developer Zone blog post, Sept 13, 2012]
– Transparent Computing with Freedom Engine – HTML5 and Beyond [Intel Developer Zone blog post, Oct 15, 2012]
– Intel Cloud Services Platform Private Beta [Intel Developer Zone blog post, Oct 18, 2012]
– App Show 33: A Recap of Day Two at IDF 2012 [Intel Developer Zone blog post, Nov 9, 2012]
– Cross-Platform Development: What The Stats Say [Intel Developer Zone blog post, March 7, 2013]
– Intel’s Industry Expert Examines Cross-platform Challenges and Solutions [Intel Software Adrenaline article, April 16, 2013]
– Security Lets You Make the Most of the Cloud [Intel Software Adrenaline infographic, April 10, 2013]
– Mechanisms to Protect Data in the Open Cloud [Intel Software Adrenaline whitepaper, April 10, 2013]
– Intel and VMware security solutions for business computing in the cloud [Intel Software Adrenaline solution brief, April 10, 2013]
– The Intel® HTML5 Game Development Experience at GDC 2013 [Intel Developer Zone blog post, April 5, 2013]
– Intel Developer Forum 2012 Keynote, Renée James Transcript (PDF 190KB)

… transparent computing is really about allowing experiences to seamlessly cross across different platforms, both architectures and operating system platform boundaries. It makes extensive use of technologies like HTML5 – which we’re going to talk a lot more about in a second – and in house cloud services. It represents for us the direction that we believe we need to go as an industry. And it’s the next step really beyond ubiquitous computing.

…

We need three things. We need a programming environment that crosses across platforms and architectures and the boundaries. We need a flexible and secure cloud infrastructure. And we need a more robust security architecture from client to the data center.

…

We believe that HTML5 as the application programming language is what can deliver a seamless and consistent environment across the different platforms – across PCs, tablets, telephones, and into the car.

… transparent computing obviously relies on the cloud to provide the developer and the application transparent services that move across platforms and ecosystem boundaries.

…

Intel is working on an integrated set of cloud services for developers that we would host that would give some of the core elements required to really realize our vision around transparent computing. Some of them would be location services, like Peter demonstrated this morning; digital storefronts, federated identity attestation, some of the things that are required to know who’s where on which device, sensor and context APIs for our platforms, and, of course, business analytics and business intelligence.

We will continue to roll these things out over the course of the year, so you should look for more from us on that. And as I said, these will be predominantly developer services, backend services for developers as they create application.

…

For the cloud, as we migrate resources across these different datacenters and different environments, as we move applications and workloads, we have to do it in a secure way. And one of the ways that you can do that on our platforms, on Intel’s servers, is using Trusted Execution, or TXT. TXT allows data operations to occur isolated in their own execution environment from the rest of the system and safe from malware.

…

In transparent computing, the security of the device is going to be largely around identity management. In addition to device management and application and software security, which we’ve been working on for a while, we have a lot of work to do in the area of identity and how we protect people – not only their data, but who they are at transactions, as they move these experiences across these different devices.

Identity and attestation we believe will become key underpinnings for all mobile transparent computing across different platforms and the cloud. Underneath it all, we’re going to have to have a very robust set of hardware features, which we plan to have, to secure that information. It’s going to be even more critical especially as we think about mobile devices and we think about identity and attestation that we’re able to truly secure and know that it is as safe and as known good as possible.

…

We will continue to provide direct distribution support for your applications and services through AppUp, and those of you that know about it, fabulous. If you don’t, AppUp is the opportunity to distribute through a digital storefront across 45 countries, around Intel platforms. We support Windows and Tizen and HTML5, both native and other apps.

In addition to all of that, we will be revitalizing the software business network, which we’ve used to pair you up with other Intel distributors and Intel hardware partners for exclusive offers and bundles. As we see more and more solutions in our industry, we want to make sure our developers are able to connect with people building on Intel platforms. And other additional marketing programs and that kind of thing are all going to be in the same place.

And in Q4, we will have a specific program launched on HTML5. That program will help you write applications across multiple environments. We’ll be doing training, we’ll have SDKs, there will be tools. We will be working on how you run across IOS, Android, Windows, Linux, and Tizen. So, please stay tuned and go to the developer’s center for that.

Finally, today is just the start of our discussion on transparent computing. In the era of ubiquitous computing, we had that industry vision for a decade, and now that’s become a reality. And just like when we first predicted there was going to be a billion connected computers – I still remember it, it sounded so farfetched at that point in time decades ago – transparent computing seems pretty far away from where we stand today, but we have always believed that the future of computing is what we make it. And we believe that the developers, our developers around our platform, can embrace a new paradigm for computing, a paradigm that users want us to go solve. And we look forward to being your partner for the next era of computing, and delivering it transparently.

Chip Shot: Intel Extends HTML5 Capabilities for App Developers [Intel Newsroom, Feb 25, 2013]

To complement and grow its HTML5 capabilities, Intel has acquired the developer tools and build system from appMobi. Intel also hired the tool-related technical staff to help extend Intel’s existing HTML5 capabilities and accelerate innovation and delivery of HTML5 tools for cross platform app developers. Software developers continue to embrace HTML5 as an easy to use language to create cross platform apps. Evans Data finds 43 percent of all mobile developers indicate current use of HTML5 and an additional 38 percent plan to use HTML5 in the coming year.  App developers can get started building HTML5 cross-platform apps today at: software.intel.com/html5. Visit the Intel Extends HTML5 Capabilities blog post for more information.

Intel extends HTML5 capabilities [Intel Developer Zone, Feb 22, 2013]

Developers continue to tell Intel they are looking to HTML5 to help improve time to market and reduce cost for developing and deploying cross-platform apps. At the same time, app developers want to maximize reach to customers and put their apps into multiple stores. Intel is dedicated to delivering software development tools and services that can assist these developers. I am pleased to let you know that Intel recently acquired the developer tools and build system from appMobi. While we’ve changed the names of the tools, the same capabilities will be there for you. You can check these tools out and get started writing your own cross platform apps now by visiting http://software.intel.com/html5 and registering to access the tools. Developers already using the appMobi tools will be able to access their work and files as well. If you weren’t already using appMobi development tools, I invite you to try them out and see if they fit your HTML5 app development needs. You will find no usage or licensing fees for using the tools.

We are also excited to bring many of the engineers who created these tools to Intel. These talented tool engineers complement Intel’s existing HTML5 capabilities and accelerate innovation and delivery of HTML5 tools for cross platform app developers.

I hope you will visit http://software.intel.com/html5 soon to check out the tools and return often to learn about the latest HTML5 developments from Intel.  

One Code Base to Rule Them All: Intel’s HTML5 Development Environment [Intel Developer Zone, March 12, 2013]

If you’re a developer searching for a great tool to add to your repertoire, you’ll want to check out Intel’s HTML5 Development Environment, an HTML5-based development platform that enables developers to create one code base and port it to multiple platforms. Intel recently purchased the developer tools and build system from appMobi:

“While we’ve changed the names of the tools, the same capabilities will be there for you. You can check these tools out and get started writing your own cross platform apps now by visiting http://software.intel.com/html5 and registering to access the tools. Developers already using the appMobi tools will be able to access their work and files as well. If you weren’t already using appMobi development tools, I invite you to try them out and see if they fit your HTML5 app development needs. You will find no usage or licensing fees for using the tools.”

You can view the video below to see what this purchase means for developers who have previously used AppMobi’s tools:

For appMobi Developers: How Does Intel’s Acquisition Affect Me? [appMobi YouTube channel, Feb 22, 2013]

What is the HTML5 Development Environment?

Intel’s HTML5 Development Environment is a cloud-based, cross-platform HTML5 application development interface that makes it as easy as possible to build an app and get it out quickly to a wide variety of software platforms. It’s easy to use, free to get started, and everything is based right within the Web browser. Developers can create their apps, test functions, and debug their projects easily, putting apps through their virtual paces in the XDK which mimics real world functionality from within the Web browser.

This environment makes it as simple as possible to develop with HTML5, but by far the biggest advantage of using this service is the ability to build one app on whatever platform that developers are comfortable with and then deploy that app across multiple platforms to all major app stores.  The same code foundation can be built for iOS, Web apps, Android, etc. using just one tool to create, debug, and deploy.

As appMobi is also the most popular HTML5 application development tool on the market with over 55,000 active developers using it every month to create, debug, and deploy, this tool is especially welcome. The HTML5 Development Environment makes it easy to create one set of code and seed it across multiple cross-platforms, making the process of development – including getting apps to market – more efficient for developers.

HTML5 is quickly becoming a unifying code platform for both mobile and desktop development. Because of this, Intel and appMobi have teamed up to support quick HTML5 app development for both PCs and Ultrabook™ devices. The XDK makes developing apps as easy as possible, but the best part about it is how fast apps can go from the drawing board to consumer-facing stores. Developers can also employ the XDK to reach an ever-growing base of Ultrabook users with new apps that utilize such features as touch, accelerometer, and GPS.

The Intel HTML5 XDK tools can be used to create apps for a whole new market of consumers looking to access all the best features that an HTML5-based app for Ultrabook devices has to offer. For example, every 16 seconds, an app is downloaded via Intel’s AppUp store, and there are over 2.6 billion potential PCs reachable from this platform. Many potential monetization opportunities exist for developers by utilizing Intel Ultrabook-specific features in their apps such as touch, accelerometer, and GPS, features traditionally seen only in mobile and tablet devices. Intel’s HTML5 development tools give developers the tools to quickly create, test, and deploy HTML5-based apps that in turn can be easily funneled right into app stores and thus into the hands of PC and Ultrabook device users. 

Easy build process

The App Starter offers an interactive wizard to guide developers gently through the entire build process. This includes giving developers a list of the required plugins, any certificates that might be lacking, and any assets that might need to be pulled together. It will generate the App Framework code for you.

Developers can upload their own projects; a default template is also available. A demo app is automatically generated. Once an app is ready to build, developers are given an array of different services to choose from. Click on “build now”, supply a title, description and icon in advance, and the App Starter creates an app bundle that can then be submitted to different app stores/platforms.

The XDK

One of the HTML5 Development Environment’s most appealing features is the XDK (cross-platform development kit). This powerful interface supports robust HTML5 mobile development, which includes hybrid native apps, enhanced Web apps, mobile Web apps, and classic Web apps to give developers the full range of options.

The XDK makes testing HTML5 apps as easy as possible. Various form factors – phones, tablets, laptops, etc. – can be framed around an app to simulate how it would function on a variety of devices. In addition to tablet, phone, and PC emulations, there is also a full screen simulation of different Ultrabook device displays within the XDK. This is an incredibly useful way to test specific Ultrabook features in order to make sure that they are at maximum usability for consumers. The XDK for Ultrabook apps enables testing for mouse, keyboard, and touch-enabled input, which takes the guesswork out of developing for touch-based Ultrabook devices.

One tool, multiple uses

Intel’s HTML5 Development Environment is a cross-platform development service and packaging tool. It enables HTML5 developers to package their applications, optimize those applications, test with features, and deploy to multiple services.

Rather than building separate applications for all the different platforms out there, this framework makes it possible to build just one with HTML5 and port an app to multiple platforms. This is a major timesaver, to say the very least. Developers looking for ways to streamline their work flow and get their apps quickly to end users will appreciate the user-friendly interface, rich features, and in-browser feature testing. However, the most appealing benefit is the ability to build one app instead of several different versions of one app and deploy it across multiple platforms for maximum market exposure. 

Chip Shot: Intel Expands Support of HTML5 with Launch of App Development Environment [Intel Newsroom, April 10, 2013]

At IDF Beijing, Intel launched the Intel® HTML5 Development Environment that provides a cross-platform environment to develop, test and deploy applications that can run across multiple device types and operating system environments as well as be available in various application stores. Based on web standards and supported by W3C, HTML5 makes it easier for software developers to create applications once to run across multiple platforms. Intel continues to invest in HTML5 to help mobile application developers lower total costs and improve time-to-market for cross-platform app development and deployment. Developers can access the Intel HTML5 Development Environment from the Intel® Developer Zone at no cost.

Intel Cloud Services Platform Open beta [Intel Developer Zone blog post, Dec 13, 2012]

Doors to our beta open today. Welcome! For those who participated in our private beta, thank you. Your feedback and ideas were awesome and will clearly make our services more useful for other developers. We are continuing to work out the kinks in our Wave 1 Services (Identity, Location and Context) and your ideas help us build what you want to use. We are at a point where we feel ready to invite others to try our services. So, today we open the doors to the broader developer community.

Our enduring mission with the Intel Cloud Services Platform beta is to give you key building blocks to deliver transparent computing experiences that seamlessly span devices, operating systems, stores and even ecosystems. With this release, “Wave 2”, we introduce a collection of Commerce Services that provide a common billing provider for apps and services deployed on the Intel Cloud Services Platform. Other cool stuff we’ve added includes Geo Messaging and Geo Fencing to Location Based Services and Behavioral Models for cuisine preferences and destination probability to Context Services.

For the open beta, we are introducing a Technical Preview of Curation, Catalog and Security. These are early releases, so some features may change, but we want to get you coding around these, so you can tell us what you think. We know building apps that provide users with a high degree of personalization often means spending WEEKS of valuable development time. Also, developing apps that are truly cross platform, cross domain and cross industry is still extremely difficult to do. So, our objective with Curation and Catalog Services is to make it really easy for you to create complex functionalities such as schemaless catalogs, developer- or user-curated lists, and secure client-side storage of data at rest. Play around with these services and give us feedback.

In addition to new services, we have invested heavily in a scalable and robust infrastructure. You need to be able to trust that our services will just work. To help you out, we have created a support team that you’ll want to call and talk to. We have 24×7 support and various ways you can reach out to us. You can contact us by phone (1-800-257-5404, option 4), email or our community forums.

To get the latest on what’s new and useful, check out our community. If you haven’t checked out our Services – remember the door is open. Try them. If you have thoughts about our platform, I want to hear them. Find me on twitter (@PNBLive).

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6. Low-Power, High-Performance Silvermont Microarchitecture

Intel’s new Atom chips peak on performance, power consumption [computerworld YouTube channel, May 7, 2013]

Intel Launches Low-Power, High-Performance Silvermont Microarchitecture [press release, May 6, 2013]

NEWS HIGHLIGHTS:

• Intel announces Silvermont microarchitecture, a new design in Intel’s 22nm Tri-Gate SoC process delivering significant increases in performance and energy efficiency.
• Silvermont microarchitecture delivers ~3x more peak performance or the same performance at ~5x lower power over current-generation Intel® Atom™ processor core.¹
• Silvermont to serve as the foundation for a breadth of 22nm products targeted at tablets, smartphones, microservers, network infrastructure, storage and other market segments including entry laptops and in-vehicle infotainment.

SANTA CLARA, Calif., May 6, 2013 – Intel Corporation today took the wraps off its brand new, low-power, high-performance microarchitecture named Silvermont.

The technology is aimed squarely at low-power requirements in market segments from smartphones to the data center. Silvermont will be the foundation for a range of innovative products beginning to come to market later this year, and will also be manufactured using the company’s leading-edge, 22nm Tri-Gate SoC manufacturing process, which brings significant performance increases and improved energy efficiency.

“Silvermont is a leap forward and an entirely new technology foundation for the future that will address a broad range of products and market segments,” said Dadi Perlmutter, Intel executive vice president and chief product officer. “Early sampling of our 22nm SoCs, including “Bay Trail” and “Avoton” is already garnering positive feedback from our customers. Going forward, we will accelerate future generations of this low-power microarchitecture on a yearly cadence.”

The Silvermont microarchitecture delivers industry-leading performance-per-watt efficiency.² The highly balanced design brings increased support for a wider dynamic range and seamlessly scales up and down in performance and power efficiency. On a variety of standard metrics, Silvermont also enables ~3x peak performance or the same performance at ~5x lower power over the current-generation Intel® Atom™ processor core.¹

Silvermont: Next-Generation Microarchitecture

Intel’s Silvermont microarchitecture was designed and co-optimized with Intel’s 22nm SoC process using revolutionary 3-D Tri-gate transistors. By taking advantage of this industry-leading technology, Intel is able to provide a significant performance increase and improved energy efficiency.

Additional highlights of the Silvermont microarchitecture include:

• A new out-of-order execution engine enables best-in-class, single-threaded performance.¹

• A new multi-core and system fabric architecture scalable up to eight cores and enabling greater performance for higher bandwidth, lower latency and more efficient out-of-order support for a more balanced and responsive system.

• New IA instructions and technologies bringing enhanced performance, virtualization and security management capabilities to support a wide range of products. These instructions build on Intel’s existing support for 64-bit and the breadth of the IA software installed base.

• Enhanced power management capabilities including a new intelligent burst technology, low– power C states and a wider dynamic range of operation taking advantage of Intel’s 3-D transistors. Intel® Burst Technology 2.0 support for single- and multi-core offers great responsiveness scaled for power efficiency.

“Through our design and process technology co-optimization we exceeded our goals for Silvermont,” said Belli Kuttanna, Intel Fellow and chief architect. “By taking advantage of our strengths in microarchitecture development and leading-edge process technology, we delivered a technology package that enables significantly improved performance and power efficiency – all while delivering higher frequencies. We’re proud of this accomplishment and believe that Silvermont will offer a strong and flexible foundation for a range of new, low-power Intel SoCs.”

Architecting Across a Spectrum of Computing

Silvermont will serve as the foundation for a breadth of 22nm products expected in market later this year. The performance-per-watt improvements with the new microarchitecture will enable a significant difference in performance and responsiveness for the compute devices built around these products.

Intel’s quad-core “Bay Trail” SoC is scheduled for holiday 2013 tablets and will more than double the compute performance capability of Intel’s current-generation tablet offering¹. Due to the flexibility of Silvermont, variants of the “Bay Trail” platform will also be used in market segments including entry laptop and desktop computers in innovative form factors.

Intel’s “Merrifield” [aimed at high-end smartphones, successor to Medfield] is scheduled to ship to customers by the end of this year. It will enable increased performance and battery life over current-generation products¹ and brings support for context aware and personal services, ultra-fast connections for Web streaming, and increased data, device and privacy protection.

Intel’s “Avoton” will enable industry-leading energy efficiency and performance-per-watt for microservers², storage and scale out workloads in the data center. “Avoton” is Intel’s second-generation Intel® Atom™ processor SoC to provide full server product capability that customers require including 64-bit, integrated fabric, error code correction, Intel virtualization technologies and software compatibility. “Rangeley” is aimed at the network and communication infrastructure, specifically for entry-level to mid-range routers, switches and security appliances. Both products are scheduled for the second half of this year.

Concurrently, Intel is delivering industry-leading advancements on its next-generation, 22nm Haswell microarchitecture for Intel® Core™ processors to enable full-PC performance at lower power levels for innovative “2-in-1” form factors, and other mobile devices available later this year. Intel also plans to refresh its line of Intel® Xeon® processor families across the data center on 22nm technology, delivering better performance-per-watt and other features.

“By taking advantage of both the Silvermont and Haswell microarchitectures, Intel is well positioned to enable great products and experiences across the full spectrum of computing,” Perlmutter said.

1 Based on the geometric mean of a variety of power and performance measurements across various benchmarks. Benchmarks included in this geomean are measurements on browsing benchmarks and workloads including SunSpider* and page load tests on Internet Explorer*, FireFox*, & Chrome*; Dhrystone*; EEMBC* workloads including CoreMark*; Android* workloads including CaffineMark*, AnTutu*, Linpack* and Quadrant* as well as measured estimates on SPECint* rate_base2000 & SPECfp* rate_base2000; on Silvermont preproduction systems compared to Atom processor Z2580. Individual results will vary. SPEC* CPU2000* is a retired benchmark. *Other names and brands may be claimed as the property of others.

2 Based on a geometric mean of the measured and projected power and performance of SPECint* rate_base2000 on Silvermont compared to expected configurations of main ARM*-based mobile competitors using descriptions of the architectures; assumes similar configurations. Numbers may be subject to change once verified with the actual parts. Individual results will vary. SPEC* CPU2000* is a retired benchmark; results are estimates. *Other names and brands may be claimed as the property of others.

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to: www.intel.com/performance.

For more information see the “Intel Atom Silvermont” Google search between May 6 and 8. From the accompanying Intel Next Generation Low Power Micro-Architecture webcast presentation I will include here the following slide only:

about which it was noted in the Deep inside Intel’s new ARM killer: Silvermont [The Register, May 8, 203] report that:

Now that Intel has created an implementation of the Tri-Gate transistor technology specifically designed for low-power system-on-chip (SoC) use – and not just using the Tri-Gate process it employs for big boys such as Core and Xeon – it’s ready to rumble.

Tri-Gate has a number of significant advantages over tried-and-true planar transistors, but the one that’s of particular significance to Silvermont is that when it’s coupled with clever power management, Tri-Gate can be used to create chips that exhibit an exceptionally wide dynamic range – meaning that they can be turned waaay down to low power when performance needs aren’t great, then cranked back up when heavy lifting is required.

This wide dynamic range, Kuttanna said, obviates the need for what ARM has dubbed a big.LITTLE architecture, in which a low-power core handles low-performance tasks, then hands off processing to a more powerful core – or cores – when the need arises for more oomph.

“In our case,” he said, “because of the combination of architecture techniques as well as the process technology, we don’t really need to do that. We can go up and down the range and cover the entire performance range.” In addition, he said, Silvermont doesn’t need to crank up its power as high as some of those competitors to achieve the same amount of performance.

Or, as Perlmutter put it more succinctly, “We do big and small in one shot.”

Equally important is the fact that a wide dynamic range allows for a seamless transition from low-power, low-performance operation to high-power, high-performance operation without the need to hand off processing between core types. “That requires the state that you have been operating on in one of the cores to be transferred between the two cores,” Kuttanna said. “That requires extra time. And the long switching time translates to either a loss in performance … or it translates to lower battery life.”

Intel’s 1h20m long Intel Next Generation Low Power Micro-Architecture – Webcast is available online for further details about Silvermont. The technical overview starts at [21:50] (Slide 15) and you can also read a summary of some of the most interesting points by CNXSoft.

TED and Intel microdocumentary – Mission (Im)possible: Silicon photonics featuring Mario Paniccia [TEDInstitute YouTube channel, published May 6, 2013; first shown publicly in March 2013]

[2:14] You can do now a 100 gig, you can do 200 gig. You can imagine doing a terabit per second in the next couple of years. At a terabit per second you’re talking about transferring or downloading a season of HDTV from one device to another in less than a second. It’s going to allow us to keep up with Moore’s law, and allow us to move information and constantly feed Moore’s law in our processors and so we will not be limited anymore by the interconnect, or the connectivity. [2:44]

Intel considered this innovation an inflection point already back in 2010, see:
Justin Rattner, Mario Paniccia and John Bowers describe the impact and significance of the 50G Silicon Photonics Link [channelintel YouTube channel, July 26, 2010]

Now as the technology is ready for commercialisation this year Intel is even more enthuasiastic: Justin Rattner IDF Beijing 2013 Keynote-Excerpt: Silicon Photonics [channelintel YouTube channel, May 6, 2013]

Silicon photonics uses light (photons) to move huge amounts of data at extremely high speeds over a thin optical fiber rather than using electrical signals over a copper cable. But that is not all: Silicon Photonics: Disrupting Server Design [DataCenterVideos YouTube channel, Jan 22, 2013, Recorded at the Open Compute Summit, Jan 17, 2013, Santa Clara, California]

More information:
– Intel, Facebook Collaborate on Future Data Center Rack Technologies [press release, Jan 16, 2013]

New Photonic Architecture Promises to Dramatically Change Next Decade of Disaggregated, Rack-Scale Server Designs

• Intel and Facebook* are collaborating to define the next generation of rack technologies that enables the disaggregation of compute, network and storage resources.

• Quanta Computer* unveiled a mechanical prototype of the rack architecture to show the total cost, design and reliability improvement potential of disaggregation.

• The mechanical prototype includes Intel Silicon Photonics Technology, distributed input/output using Intel Ethernet switch silicon, and supports the Intel® Xeon® processor and the next-generation system-on-chip Intel® Atom™ processor code named “Avoton.”

• Intel has moved its silicon photonics efforts beyond research and development, and the company has produced engineering samples that run at speeds of up to 100 gigabits per second (Gbps).

– Silicon Photonics Research [Intel Labs microsite]
– The Facebook Special: How Intel Builds Custom Chips for Giants of the Web [Wired, May 6, 2013]
– Meet the Future of Data Center Rack Technologies [Data Center Knowledge, Feb 20, 2013] by Raejeanne Skillern, Intel’s director of marketing for cloud computing

… Let’s now drill down into some of all-important details that shed light on what this announcement means in terms of the future of data center rack technologies.

What is Rack Disaggregation and Why is It Important?

Rack disaggregation refers to the separation of resources that currently exist in a rack, including compute, storage, networking and power distribution, into discrete modules. Traditionally, a server within a rack would each have its own group of resources. When disaggregated, resource types can then be grouped together, distributed throughout the rack, and upgraded on their own cadence without being coupled to the others. This provides increased lifespan for each resource and enables IT managers to replace individual resources instead of the entire system. This increased serviceability and flexibility drives improved total cost for infrastructure investments as well as higher levels of resiliency. There are also thermal efficiency opportunities by allowing more optimal component placement within a rack.

Intel’s photonic rack architecture, and the underlying Intel silicon photonics technologies, will be used for interconnecting the various computing resources within the rack. We expect these innovations to be a key enabler of rack disaggregation.

Why Design a New Connector?

Today’s optical interconnects typically use an optical connector called MTP. The MTP connector was designed in the mid-1980s for telecommunications and not optimized for data communications applications. At the time, it was designed with state-of-the-art materials manufacturing techniques and know-how. However, it includes many parts, is expensive, and is prone to contamination from dust.

The industry has seen significant changes over the last 25 years in terms of manufacturing and materials science. Building on these advances, Intel teamed up with Corning, a leader in optical fiber and cables, to design a totally new connector that includes state-of-the-art manufacturing techniques and abilities; a telescoping lens feature to make dust contamination much less likely; with up to 64 fibers in a smaller form factor; fewer parts – all at less cost.

What Specific Innovations Were Unveiled?

The mechanical prototype includes not only Intel silicon photonics technology, but also distributed input/output (I/O) using Intel Ethernet switch silicon, and supports Intel Xeon processor and next-generation system-on-chip Intel Atom processors code named “Avoton.” …

In fact this will lead to a CPU – Memory – Storage … disaggregation as shown by the following Intel slide:which will lead to new “Photonic Architectures”, or more precisely “Photonic Many-Core Architectures” (or later on even “Photonic/Optical Computing”), much more efficient than anything so far. For possibilities see these starting documents in academic architecture research:
– Photonic Many-Core Architecture Study Abstract [HPEC 2008, May 29, 2008]
– Photonic Many-Core Architecture Study Presentation [HPEC 2008, Sept 23, 2008]
– Building Manycore Processor-to-DRAM Networks Using Monolithic Silicon Photonics Abstract [HPEC 2008, Sept 23, 2008]
– Building Manycore Processor-to-DRAM Networks Using Monolithic Silicon Photonics Presentation [HPEC 2008, Sept 23, 2008]

Intel made available the following Design Guide for Photonic Architecture Draft Document v 0.5 [Jan 16, 2013] where we can find the following three architectures:

3.2 Interconnect Topology with a ToR [Top of Rack] Switch

One particular implementation of the Photonically Enabled Architecture which is supported by the New Photonic Connector is shown below in Figure 3.1. In this implementation the New Photonic Connector cables are used to connect the compute systems arrayed throughout the rack to a Top of Rack switch. These intra-rack connections are currently made through electrical cabling, often using Ethernet signaling protocols at various line rates. The Photonically Enabled Architecture envisions a system where the bandwidth density, line rate scalability and easier cable routing provide value in this implementation model. One key feature of this architecture is that the line rate and optical technology are not dictated; rather the lowest cost technology which can support the bandwidth demands and provide the functionality required to support future high speed and dense applications can be deployed in this model consistent with the physical implementation model. This scalability of the architecture is a key value proposition of the design. Not only is the architecture scalable for data rate in the optical cable, but scalability of port count in each connection is also possible by altering the physical cabling and optical modules.

Figure 3.1: Open Rack with Optical Interconnect.
In this architectural concept the green lines represent optical fiber cables terminated with the New Photonic Connector. They connect the various compute systems within the rack to the Top of Rack (TOR) switch. The optical fibers could contain up to 64 fibers and still support the described New Photonic Connector mechanical guidelines.

One key advantage of the optically enabled architecture is that it supports disaggregation in the rack based design of the various system functionality, which means separate and discrete portions of the system resources may be brought together. One approach to disaggregation is shown below in Figure 3.2; in the design shown here the New Photonic Connector optical cables are still connecting a computing platform to a Top of Rack switch, but the configuration of the components has been altered to allow for a more modular approach to system upgrade and serviceability. In this design the computing systems have been configured in ‘trays’ containing a single CPU die and the associated memory and control, while communication is aggregated between three of these trays through a Silicon Photonics module to a Top of Rack switch. The Top of Rack switch now communicates to the individual compute elements through a Network Interface Chip (NIC) while also supporting an array of Solid State Disk Drives (SSD’s) and potentially additional computing hardware to support the networking interfaces. This approach would allow for the modular upgrade of the computing and memory infrastructure without burdening the user with the cost of upgrading the SSD infrastructure simultaneously provided the IO infrastructure remains constant. Other options for the disaggregated system architecture are of course also possible, potentially leading to the disaggregation of the memory system as well.

Figure 3-2: Disaggregated Photonic Architecture Topology
with a ToR Switch.
This design shows 3 compute trays connected through a single New Photonic Connector enabled optical cable to a Top of Rack (TOR) switch supporting Network Interface Chip (NIC) elements, Solid State Disk Drives (SSD’s), Switching functionality and additional compute resources.

3.3 Interconnect Topology with Distributed Switch Functionality

The Photonically Enabled Architecture which is supported by the New Photonic Connector cable and connector concept can support several different types of architectures, each with specific advantages. One particular type of architecture, which also takes advantage of the functionality of another Intel component, an Intel Switch Chip, is shown in Figure 3.3, shown below. In this architecture the Intel Switch Chip is configured in such a way as to support both aggregation of data streams to reduce overall fiber and cabling burden as well as a distributed switching functionality.

The distributed switch functionality supports the modular architecture which was discussed in previous sections. This concept allows for a very granular approach to the deployment of resources throughout the data center infrastructure which supports greater resiliency through a smaller impact from a failure event. The concept also supports a more granular approach to upgradability and potentially could enable re-partitioning of the architecture in such a way that system resources can be better shared between different compute elements.

In Figure 3.3 an example is shown of 100Gbps links between compute systems and a remote storage node. Both PCIe and Ethernet networking protocols may be used in the same rack system, all enabled by the functionality of the Intel Switch Chip (or Device). It should be understood that the components in this vision could be swapped dynamically and asymmetrically so that improvements in bandwidth between particular nodes could be upgraded individually or new functionality could be incorporated as it becomes available.

Figure 3.3: An example of a Photonically Enabled Architecture
relying upon the New Photonic Connector concept, Silicon Photonics
and the Intel Switch Chip (or Device).
In this example the switching between the rack nodes is accomplished in a distributed manner through the use of these switch chips.

Note that there is very little information about Kranich’s manufacturing technology winning cards. I found only this one although there might be several others as well.

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8. The two-person Executive Office and Intel’s transparent computing strategy as presented so far

Newly Elected Intel CEO, Brian Krzanich Talks About His New Job [channelintel YouTube channel, May 2, 2013]

Intel Board Elects Brian Krzanich as CEO [Intel Newsroom, May 2, 2013]

SANTA CLARA, Calif., May 2, 2013 – Intel Corporation announced today that the board of directors has unanimously elected Brian Krzanich as its next chief executive officer (CEO), succeeding Paul Otellini. Krzanich will assume his new role at the company’s annual stockholders’ meeting on May 16.

Krzanich, Intel’s chief operating officer since January 2012, will become the sixth CEO in Intel’s history. As previously announced, Otellini will step down as CEO and from the board of directors on May 16.

“After a thorough and deliberate selection process, the board of directors is delighted that Krzanich will lead Intel as we define and invent the next generation of technology that will shape the future of computing,” said Andy Bryant, chairman of Intel.

“Brian is a strong leader with a passion for technology and deep understanding of the business,” Bryant added. “His track record of execution and strategic leadership, combined with his open-minded approach to problem solving has earned him the respect of employees, customers and partners worldwide. He has the right combination of knowledge, depth and experience to lead the company during this period of rapid technology and industry change.”

Krzanich, 52, has progressed through a series of technical and leadership roles since joining Intel in 1982.

“I am deeply honored by the opportunity to lead Intel,” said Krzanich. “We have amazing assets, tremendous talent, and an unmatched legacy of innovation and execution. I look forward to working with our leadership team and employees worldwide to continue our proud legacy, while moving even faster into ultra-mobility, to lead Intel into the next era.”

The board of directors elected Renée James, 48, to be president of Intel. She will also assume her new role on May 16, joining Krzanich in Intel’s executive office.

“I look forward to partnering with Renée as we begin a new chapter in Intel’s history,” said Krzanich. “Her deep understanding and vision for the future of computing architecture, combined with her broad experience running product R&D and one of the world’s largest software organizations, are extraordinary assets for Intel.”

As chief operating officer, Krzanich led an organization of more than 50,000 employees spanning Intel’s Technology and Manufacturing Group, Intel Custom Foundry, NAND Solutions group, Human Resources, Information Technology and Intel’s China strategy.

James, 48, has broad knowledge of the computing industry, spanning hardware, security, software and services, which she developed through leadership positions at Intel and as chairman of Intel’s software subsidiaries — Havok, McAfee and Wind River. She also currently serves on the board of directors of Vodafone Group Plc and VMware Inc. and was chief of staff for former Intel CEO Andy Grove.

Additional career background on both executives is available at newsroom.intel.com.

The prominent first external reaction to that: Intel Promotes From Within, Naming Brian Krzanich CEO [Bloomberg YouTube channel, May 2, 2013]

Intel’s Krzanich the 6th Inside Man to Be CEO [Bloomberg YouTube channel, May 2, 2013]

Can Intel Reinvent Itself… Again? [Bloomberg YouTube channel, May 3, 2013]

Brian M. Krzanich, Chief Executive Officer (Elect), Executive Office

Brian M. Krzanich will become the chief executive officer of Intel Corporation on May 16. He will be the sixth CEO in the company’s history, succeeding Paul S. Otellini.

Krzanich has progressed through a series of technical and leadership roles at Intel, most recently serving as the chief operating officer (COO) since January 2012. As COO, his responsibilities included leading an organization of more than 50,000 employees spanning Intel’s Technology and Manufacturing Group, Intel Custom Foundry, supply chain operations, the NAND Solutions group, human resources, information technology and Intel’s China strategy.

His open-minded approach to problem solving and listening to customers’ needs has extended the company’s product and technology leadership and created billions of dollars in value for the company. In 2006, he drove a broad transformation of Intel’s factories and supply chain, improving factory velocity by more than 60 percent and doubling customer responsiveness. Krzanich is also involved in advancing the industry’s transition to lower cost 450mm wafer manufacturing through the Global 450 Consortium as well as leading Intel’s strategic investment in lithography supplier ASML.

Prior to becoming COO, Krzanich held senior leadership positions within Intel’s manufacturing organization. He was responsible for Fab/Sort Manufacturing from 2007-2011 and Assembly and Test from 2003 to 2007. From 2001 to 2003, he was responsible for the implementation of the 0.13-micron logic process technology across Intel’s global factory network. From 1997 to 2001, Krzanich served as the Fab 17 plant manager, where he oversaw the integration of Digital Equipment Corporation’s semiconductor manufacturing operations into Intel’s manufacturing network. The assignment included building updated facilities as well as initiating and ramping 0.18-micron and 0.13-micron process technologies. Prior to this role, Krzanich held plant and manufacturing manager roles at multiple Intel factories.

Krzanich began his career at Intel in 1982 in New Mexico as a process engineer. He holds a bachelor’s degree in Chemistry from San Jose State University and has one patent for semiconductor processing. Krzanich is also a member of the Board of Directors of Lilliputian Corporation and the Semiconductor Industry Association.

Renée J. James, President (Elect), Executive Office

Renée J. James is president of Intel Corporation and, with the CEO, is part of the company’s two-person Executive Office.

James has broad knowledge of the computing industry, spanning hardware, security, software and services, which she developed through product R&D leadership positions at Intel and as chairman of Intel’s software subsidiaries — Havok, McAfee and Wind River.

During her 25-year career at Intel, James has spearheaded the company’s strategic expansion into providing proprietary and open source software and services for applications in security, cloud-based computing, and importantly, smartphones. In her most recent role as executive vice president and general manager of the Software and Services Group, she was responsible for Intel’s global software and services strategy, revenue, profit, and product R&D. In this role, James led Intel’s strategic relationships with the world’s leading device and enterprise operating systems companies. Previously, she was the director and COO of Intel Online Services, Intel’s datacenter services business. James was also part of the pioneering team working with independent software vendors to port applications to Intel Architecture and served as chief of staff for former Intel CEO Andy Grove.

James began her career with Intel through the company’s acquisition of Bell Technologies. She holds a bachelor’s degree and master’s degree in Business Administration from the University of Oregon.

James also serves as a non-executive director on the Vodafone Group Plc Board of Directors and is a member of the Remuneration Committee. She is an independent director on the VMware Inc. Board of Directors and is a member of the Audit Committee. She is also a member of the C200.

Chip Shot: Renée James Selected as Recipient of C200’s STEM Innovator Luminary Award [IntelPR in Intel Newsroom, April 13, 2013]

Renée J. James, Intel executive vice president and general manager of the Software and Services Group, has earned the prestigious honor of being the recipient of the STEM Innovator Luminary Award, presented by the Committee of 200 (C200). C200 is an international, non-profit organization of the most powerful women who own or run companies, or who lead major divisions of large corporations. A STEM Innovator is the leader of a technology-based business who has exemplified unique vision and success in science, technology, engineering or math-based industries, which James has continually demonstrated throughout her career at Intel. This includes growing Intel’s software and services business worldwide, driving open standards within the software ecosystem and providing leadership as chairman for both McAfee and Wind River Systems, Intel wholly owned subsidiaries.

Renée James keynote delivering Intel’s new strategy called ‘Transparent Computing’ at the IDF 2012 [TomsHardwareItalia YouTube channel, Sept 13, 2012]

IDF 2012 Day 2:
– Intel Developer Forum 2012 Keynote, Renée James Transcript (PDF 190KB)
– Intel Developer Forum 2012 Keynote, Renée James Presentation (PDF 7MB)

Intel to Software Developers: Embrace Era of Transparent Computing [press release, Sept 12, 2012]

NEWS HIGHLIGHTS

• Intel reinforces commitment to ensuring HTML5 adoption accelerates and remains an open standard, providing developers a robust application environment that will run best on Intel^® architecture.
• New McAfee Anti-Theft product is designed to protect consumers’ property and personal information on Ultrabook™ devices.
• The Intel® Developer Zone is a new program designed to provide software developers and businesses with a single point of access to tools, communities and resources to help them engage with peers.

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INTEL DEVELOPER FORUM, San Francisco, Sept. 12, 2012 – Today at the Intel Developer Forum (IDF), Renée James, senior vice president and general manager of the Software and Services Group at Intel Corporation, outlined her vision for transparent computing. This concept is made possible only through an “open” development ecosystem where software developers write code that will run across multiple environments and devices. This approach will lessen the financial and technical compromises developers make today.

“With transparent computing, software developers no longer must choose one environment over another in order to maintain profitability and continue to innovate,” said James. “Consumers and businesses are challenged with the multitude of wonderful, yet incompatible devices and environments available today. It’s not about just mobility, the cloud or the PC. What really matters is when all of these elements come together in a compelling and transparent cross-platform user experience that spans environments and hardware architectures. Developers who embrace this reality are the ones who will remain relevant.”

Software developers are currently forced to choose between market reach, delivering innovation or staying profitable. By delivering the best performance with Intel’s cross-platform tools, security solutions and economically favorable distribution channels, the company continues to take a leadership position in defining and driving the open software ecosystem.

Develop to Run Many Places

While developers regularly express their desire to write once and run on multiple platforms, currently there is little incentive for any of the curators of these environments to provide cross-platform support. Central to Intel’s operating system of choice strategy, the company believes a solution to the cross-platform challenge is HTML5. With it, developers no longer have to make trade-offs between profitability, market participation or delivering innovation in their products. Consumers benefit by enabling their data, applications and identity to seamlessly transition from one operating system or device environment to another.

During her keynote, James emphasized the importance of HTML5 and related standards and that the implementation of this technology by developers should remain open to provide a robust application development environment. James reinforced Intel’s commitment to HTML5 and JavaScript by announcing that Mozilla, in collaboration with Intel, is working on a native implementation of River Trail technology. It is available now for download as a plug-in and will become native in Firefox browsers to bring the power of parallel computing to Web applications in 2013.

Security at Intel Provides an Inherent Advantage

Security at Intel provides an inherent advantage in terms of its approach. For over a decade, Intel has applied its technology leadership to security platform features aimed at keeping computing safe, from devices and networks to the data center. Today, the company extends the efficacy of security by combining hardware and software security solutions and co-designing products with McAfee. James invited McAfee Co-President Michael DeCesare to join her onstage to emphasize the important role security takes as the threat landscape continues to become more complex both in terms of volume and sophistication. DeCesare also highlighted the opportunity for developers to participate in securing the industry.

Touching on where McAfee is heading with Intel, DeCesare discussed the importance of understanding where computing is going overall. He noted examples including applications moving to the cloud, as well as IT seeking ways to reduce power consumption and wrestling with challenges associated with big data and the consumerization of IT. DeCesare also highlighted the value of maintaining the user experience and introduced McAfee Anti-Theft security software. Designed to protect consumers’ property and personal information for Ultrabook™ devices, this latest product enhancement is a collaborative effort with Intel to develop anti-theft software using Intel technologies that provide device and data protection.

DeCesare reiterated the opportunity for developers through the McAfee Security Innovation Alliance (SIA). The technology partnering program helps accelerate development of interoperable- security products, simplify integration of these products and delivers solutions to maximize the value of existing customer investments. The program also is intended to reduce both time-to-problem resolution and operational costs.

Developers’ Access to Resources Made Easy

James also announced the Intel® Developer Zone, a program designed to provide software developers and businesses with a single point of access to tools, communities and resources to help them engage with peers. Today’s software ecosystem is full of challenges and opportunities in such areas as technology powering new user experiences, expectations from touchscreens, battery life requirements, data security and cloud accessibility. The program is focused on providing resources to help developers learn and embrace these evolving market shifts and maximize development efforts across many form factors, platforms and operating systems.

• 
  

  Development Resources: Software tools, training, developer guides, sample code and support will help developers create new user experiences across many platforms. In the fourth quarter of this year, Intel Developer Zone will introduce an HTML5 Developer Zone focused on cross-platform apps, guiding developers through actual deployments of HTML5 apps on Apple* iOS*, Google* Android*, Microsoft* Windows* and Tizen*.

• Business Resources: Global software distribution and sales opportunities will be available via the Intel AppUp® center and co-marketing resources. Developers can submit and publish apps to multiple Intel AppUp center affiliate stores for Ultrabook devices, tablets and desktop systems. The Intel Developer Zone also provides opportunities for increased awareness and discoverability through the Software Business Network, product showcases and marketing programs.

• Active Communities: With Intel Developer Zone, developers can engage with experts in their field – both from Intel and the industry – to share knowledge, get support and build relationships. In the Ultrabook community, users will find leading developers sharing ideas and recommendations on how to create compelling Microsoft* Windows* 8 apps for the latest touch- and sensor-enabled Ultrabook devices.

Mobile Insights: Emerging Technologies [channelintel YouTube channel, Feb 26, 2013]

Mobile Insights: Software Development in Africa [channelintel YouTube channel, March 5, 2013]

Intel Developer Forum: Executives Talk Evolution of Computing with Devices that Touch People’s Daily Lives [press release, April 11, 2011]

…

Renée James: Creating the Ultimate User Experience
During her keynote, James discussed Intel’s transition from a semiconductor company to a personal computing company, and emphasized the importance of delivering compelling user experiences across a range of personal computing devices. To develop and enable the best experiences, James announced a strategic relationship with Tencent*, China’s largest Internet company, to create a joint innovation center dedicated to delivering best-in-class mobile Internet experiences. Engineers from both companies will work together to further the mobile computing platforms and other technologies.

James also announced new collaborations for the Intel AppUp^SM center and the Intel AppUp Developer Program in China to help assist in the creation of innovative applications for Intel Atom processor-based devices. Chinese partners supporting this effort include Neusoft*, Haier* and Hasee* and Shenzhen Software Park*.

…

Related presentation: Renee James: The Intel User Experience (English PDF 9.1MB)

How Intel’s new president Renee James learned the ropes from the legendary Andy Grove [VentureBeat, May 2, 2013]

Renee James became the president of Intel today. That’s the highest position a woman has ever held at the world’s largest chip maker. Alongside new CEO Brian Krzanich, James will be part of the two-person executive office running Intel. She rose to that position through tenacity and leadership during a career at Intel, but she was also part of a very exclusive club.

The 25-year Intel veteran was one of the early young employees who served as “technical assistant ” to former chief executive Andy Grove, the hard-charging leader who went by the motto “Only the Paranoid Survive.” In that position, she was not just an executive assistant. Rather, her job was to make sure that Grove always looked good and was up-to-speed on his personal use of technology. She helped him prepare his PowerPoint presentations and orchestrated his speeches. As a close confidant, she had close access to one of the most brilliant leaders of the tech industry.

Intel’s executives needed technical assistants in the way that contemporaries like Bill Gates, who grew up as a programmer, did not. Intel’s leaders were technically savvy manufacturing and chip experts, but they were not born as masters of the ins and outs of operating PowerPoint. So the company developed the technical assistant as a formal position, and each top executive had one. That position has turned out to be an important one; executives mentored younger, more promising employees. These employees then moved on to positions of great authority within Intel.

What makes James’s career so interesting — and a stand out — is that unlike Intel’s early leaders, she wasn’t a chip engineer or manufacturing executive. She has an MBA from the University of Oregon, and she pitched no-chip businesses for Intel to enter and became chief operating officer of Intel Online Services.

James will start her new position on May 16 and will report to Krzanich.

James served under Grove for a longer time than most technical assistants did, as she proved indispensable to him. James said that she learned a huge amount from Grove, and she took lots of notes on the things that he said that made an impression on her. Paul Otellini, the retiring CEO of Intel, also served as a technical assistant for Grove. The technical assistant job was one of those unsung positions that required a lot of wits. James had to pull together lots of Intel resources to set up, rehearse, and execute Grove’s major keynote speeches.

She was eventually given the more impressive title of “chief of staff.” During the dotcom era, she moved out on her own to set up an ill-fated business. She was in charge of Intel’s move into operating data centers that could be outsourced to other companies.

Under James’ plan, Intel would set up data centers with the same discipline and precision that it did with its chip manufacturing plants. It would build out the huge server rooms in giant warehouses and then rent the computing power to smaller companies. The business was much like Amazon’s huge web services business today. But Intel was too early and on the wrong side of the dotcom crash. When things fell apart in 2001, so did Intel’s appetite for noncore businesses. Intel shut down James’ baby.

But she went on to manage a variety of other businsses, including Intel’s security, software, services, and other nonchip businesses that have become more important as Intel takes on its mantle as a leader of the technology industry rather than just a component maker. That’s one of the legacies of Grove, who saw that Intel had to do a lot of the fundamental research and development in the computer industry, in part because nobody except Microsoft had the profits to invest in R&D.

As executive vice president of software and services, James managed Intel software businesses, including Havok, McAfee, and Wind River. During her tenure over software, Intel struggled in its alliance with Nokia to create the Meego mobile operating system, and it eventually gave up on it.

Among the other technical assistants at Intel were Sean Maloney, a rising star who retired last year after having a a stroke in 2010; venture capitalist Alex Wong; and Anand Chandrasekher, who left Intel and is now the chief marketing officer at rival Qualcomm.